Corporate Headquarters
The Landmark @ One Market
Suite 300
San Francisco, CA 94105
United States
1-800-NO-SOFTWARE
www.salesforce.com
/salesforce
@salesforce
Global Offices
Latin America
Japan
Asia/Pacific
EMEA
+1-415-536-4606
+81-3-5785-8201
+65-6302-5700
+4121-6953700
Copyright ©2013, salesforce.com, inc. All rights reserved. Salesforce and salesforce.com are registered trademarks of salesforce.com, inc. Salesforce.com
owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
2013 ANNUAL REPORT
FY13 HIGHLIGHTS
(cid:10)
“MOST INNOVATIVE
COMPANY IN THE WORLD”*
(cid:11)
(cid:11)
(cid:73)(cid:80)(cid:83)(cid:83)(cid:80)(cid:86)(cid:85)
ANNUAL REVENUE
(cid:73)(cid:80)(cid:83)(cid:83)(cid:80)(cid:86)(cid:85)
BOOKED BUSINESS BACKLOG
(cid:73)(cid:80)(cid:83)(cid:83)(cid:80)(cid:86)(cid:85)
DATA CENTER
TRANSACTIONS
Board of Directors
Marc Benioff
Craig Conway
Alan Hassenfeld
Craig Ramsey
Sanford Robertson
Stratton Sclavos
Larry Tomlinson
Maynard Webb
Shirley Young
Chairman & Chief Executive Officer
Former Chief Executive Officer, PeopleSoft, Inc.
Director, Hasbro, Inc.
Former Chief Executive Officer, Solidus Networks, Inc.
Principal, Francisco Partners
Partner, Radar Partners
Former Senior Vice President & Treasurer, Hewlett-Packard Co.
Chairman, LiveOps, Inc.
President, Shirley Young Associates, LLC
Chairman & Chief Executive Officer
President, Global Enterprise
Co-Founder
Chief Operating Officer
Executive Team
Marc Benioff
Blair Crump
Parker Harris
George Hu
Hilarie Koplow-McAdams President, Global Sales & Operations
President, Sales & Customer Success
Maria Martinez
Executive Vice President & Chief Legal Officer
Burke Norton
Executive Vice President & Chief Financial Officer
Graham Smith
Chief Customer Officer
Jim Steele
Chief Adoption Officer
Polly Sumner
Vice Chairman
Frank van Veenendaal
Investor Relations
investor@salesforce.com, +1-415-536-6250
Stock Listing
Salesforce.com trades on the New York Stock Exchange under the ticker symbol “CRM.”
*SOURCE: Forbes ranked salesforce.com as
the world’s most innovative company (2011 and 2012)
Note on Forward-Looking Statements
This annual report contains forward-looking statements within the meaning of the federal securities laws. Please refer to
page 3 of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 8, 2013, for a
fuller description of such forward-looking statements.
Fellow stockholders,
Salesforce.com had an exceptional year of growth in fiscal year 2013. We exited the year with more than
$3 billion in revenue, an increase of 37 percent year over year in constant currency, making us the fastest
growing company among the top 10 software companies in the world. And with more than $5.3 billion of
booked business on and off the balance sheet, we are well positioned for strong future growth.
Salesforce.com was founded 14 years ago with the vision of transforming enterprise software. We pioneered
the shift to social and mobile enterprise cloud computing in the first decade of our business. And today, we
continue to move the industry forward with new technology that leverages the trends that are shaping our
world—cloud, social, mobile, big data, software, community and trust. The convergence of these powerful
revolutions introduces an incredible opportunity for companies to connect with customers, employees,
partners and products in entirely new ways—and become customer companies. With salesforce.com’s next
generation customer platform, companies have the power to create deeper connections with their
customers and unlock greater levels of growth, innovation and success.
That’s why our customers have made salesforce.com #1 in each of our four core markets—sales, service,
marketing and cloud platforms. Our flagship Sales Cloud is the leader in salesforce automation and is well
over $1 billion in revenue. The award-winning Service Cloud is well positioned to be our next billion-dollar
product line. And with the combination of Radian6, the leader in social listening, and Buddy Media, the
leader in social advertising, the Marketing Cloud is another billion-dollar product line in the making.
In addition, momentum for our platform business continues to build as companies demand the next
generation of social and mobile apps to serve their employees and customers. The Salesforce Platform has
been our fastest growing product line for six consecutive quarters and is another billion-dollar opportunity.
Our commitment to innovation has been broadly recognized in the industry. We are honored that Forbes
selected salesforce.com as the World’s Most Innovative Company for the second consecutive year and that
The Economist awarded salesforce.com as a 2012 Innovation leader.
But perhaps what differentiates us most is our integrated philanthropic model, which enables us to seek
profit and purpose. By investing one percent of our equity, profit and time into the Salesforce.com
Foundation, we’ve been able to give more than $40 million in grants, more than 445,000 hours to the
community, and our service to more than 17,500 non-profits and NGOs that make the world a better place.
I would like to extend a sincere thank you to our 10,000 employees for their continued focus on
our customers, to our customers and partners for their inspiration and to our stockholders for your
continued support.
We look forward to reporting our progress over the next year and to becoming the first enterprise
cloud company to exceed a $4 billion annual revenue run rate.
Aloha,
World Wide Corporate Headquarters
EMEA Regional Headquarters
salesforce.com inc.
The Landmark @ One Market
Suite 300
U.S.A.
San Francisco, CA, 94105
salesforce.com Sàrl
route de la Longeraie 9
1110 Morges
Switzerland
APAC Regional Headquarters
salesforce.com Singapore Pte. Ltd.
9 Temasek Boulevard, #40-01
Suntec Tower 2
Singapore, 038989
[THIS PAGE INTENTIONALLY LEFT BLANK]
Salesforce.com, inc. has included the certification required under Section 302 and Section 906 of the Sarbanes-Oxley Act
of 2002 and Exchange Act Rule 13a-14 in its Annual Report on Form 10-K for the fiscal year ended January 31, 2013.
Salesforce.com, inc. also submitted to the New York Stock Exchange (“NYSE”) a certification by its Chief Executive Officer
that he was not aware of any violation of the NYSE’s corporate governance standards.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
È Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
‘ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended January 31, 2013
OR
Commission File Number: 001-32224
salesforce.com, inc.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
94-3320693
(IRS Employer
Identification No.)
The Landmark @ One Market, Suite 300
San Francisco, California 94105
(Address of principal executive offices)
Telephone Number (415) 901-7000
(Registrant’s telephone number, including area code)
Title of each class
Common Stock, par value $0.001 per share
Name of each exchange on which registered
New York Stock Exchange, Inc.
Securities registered pursuant to Section 12(b) of the Act:
Securities registered pursuant to section 12(g) of the Act:
Not applicable
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of Act. Yes ‘ No È
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days: Yes È No ‘
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data
File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for
such shorter period that the Registrant was required to submit and post such files). Yes È No ‘
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained
herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. ‘
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting
company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
(Check one):
Large accelerated filer È
Non-accelerated filer ‘ (Do not check if a smaller reporting company)
‘
Accelerated filer
Smaller reporting company ‘
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No È
Based on the closing price of the Registrant’s Common Stock on the last business day of the Registrant’s most recently completed second fiscal
quarter, which was July 31, 2012, the aggregate market value of its shares (based on a closing price of $124.36 per share) held by non-affiliates was
approximately $12.1 billion. Shares of the Registrant’s Common Stock held by each executive officer and director and by each entity or person that
owned 5 percent or more of the Registrant’s outstanding Common Stock were excluded in that such persons may be deemed to be affiliates. This
determination of affiliate status is not necessarily a conclusive determination for other purposes.
As of January 31, 2013, there were approximately 146.4 million shares of the Registrant’s Common Stock outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s definitive proxy statement for its 2013 Annual Meeting of Stockholders (the “Proxy Statement”), to be filed within
120 days of the Registrant’s fiscal year ended January 31, 2013, are incorporated by reference in Part III of this Report on Form 10-K. Except with
respect to information specifically incorporated by reference in this Form 10-K, the Proxy Statement is not deemed to be filed as part of this
Form 10-K.
salesforce.com, inc.
INDEX
PART I
Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Item 3.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4A. Executive Officers of the Registrant
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases
of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8. Consolidated Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions and Director Independence . . . . . . . . . . . . . .
Item 14. Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Index to Exhibits
PART IV
Page No.
3
10
23
23
23
24
24
26
28
30
56
58
102
102
103
104
104
104
104
104
105
107
2
FORWARD-LOOKING INFORMATION
This Annual Report on Form 10-K, including the section titled “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” (“MD&A”) in Item 7, contains forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and
Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking
statements consist of, among other things, trend analyses, statements regarding future events, future financial
performance, our anticipated growth, the effect of general economic and market conditions, our business
strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud
computing applications and platforms and to lead the industry shift to the “customer company”, our service
performance and security, the expenses associated with new data centers, additional data center capacity, real
estate and office facilities space, our operating results, new features and services, our strategy of acquiring or
making investments in complementary companies, services and technologies, and intellectual property rights, our
ability to successfully integrate acquired businesses and technologies, and the continued growth and ability to
maintain deferred revenue and unbilled deferred revenue, our ability to protect our intellectual property rights,
our ability to develop our brands, the effect of evolving government regulations, the effect of foreign currency
exchange rate and interest rate fluctuations on our financial results, the potential availability of additional tax
assets in the future and related matters, the impact of expensing stock options, the sufficiency of our capital
resources, and potential litigation involving us, all of which are based on current expectations, estimates, and
forecasts, and the beliefs and assumptions of our management. Words such as “expects,” “anticipates,” “aims,”
“projects,” “intends,” “plans,” “believes,” “estimates,” “seeks,” variations of such words, and similar
expressions are also intended to identify such forward-looking statements. These forward-looking statements are
subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, actual results may differ
materially and adversely from those expressed in any forward-looking statements. Readers are directed to risks
and uncertainties identified below, under “Risk Factors” and elsewhere in this report, for factors that may cause
actual results to be different than those expressed in these forward-looking statements. Except as required by
law, we undertake no obligation to revise or update publicly any forward-looking statements for any reason.
ITEM 1. BUSINESS
Overview
PART I
We are a provider of enterprise cloud computing solutions. We were founded on the simple concept of
delivering customer relationship management, or CRM, applications via the Internet, or “cloud.” We introduced
our first CRM solution in February 2000 and we have expanded our offerings with new editions, solutions and
enhanced features, through internal development and acquisitions.
Our mission is to help our customers transform themselves into “customer companies” by empowering them
to connect with their own customers, partners, employees and products in entirely new ways. With our four core
services—Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform—customers have the tools
they need to build a next generation social front office with our social and mobile cloud technologies.
Our products are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated with
other platforms and enterprise applications, or apps. We deliver our solutions as a service via all the major
Internet browsers and on most major mobile device operating systems.
We sell to businesses of all sizes and in almost every industry worldwide on a subscription basis, primarily
through our direct sales efforts and also indirectly through partners. Through our platform and other developer
tools, we also encourage third parties to develop additional functionality and new apps that run on our platform,
which are sold separately from, or in conjunction with, our service.
3
We were incorporated in Delaware in February 1999. Our principal executive offices are located in
San Francisco, California and our principal website address is www.salesforce.com. Our office address is
The Landmark @ One Market, Suite 300, San Francisco, California 94105.
The Cloud, Social and Mobile Revolution
We believe that the convergence of cloud, social and mobile technologies is fundamentally transforming
how companies connect with their customers, employees, partners and products.
Cloud computing has changed the way enterprise business apps are developed and deployed. Organizations no
longer need to buy and maintain their own infrastructure of servers, storage and development tools in order to create
and run business apps. Instead, companies can gain access to a variety of business apps via an Internet browser or
mobile device on an as-needed basis, without the cost and complexity of managing the hardware or software in-house.
The broad shift to social networking and the use of location aware, touch-based mobile devices in our
personal lives have introduced new ways to communicate and collaborate. People now expect to have social and
mobile experiences in their professional lives – they want to communicate through “feeds” and status updates
from their phone or tablet, rather than being tethered to a desktop by their business applications. With customers,
partners and employees connected and empowered, we believe companies must transform the way they sell,
service, market and innovate.
Our Cloud Solutions
We provide enterprise cloud computing solutions. We offer social and mobile cloud apps and platform
services, as well as professional services to facilitate the adoption of our solutions. We provide solutions in each
of our four core markets: sales, customer service, marketing and cloud platforms.
Our primary service offerings are as follows:
Sales Cloud. The Sales Cloud enables companies to grow their sales pipelines, close more deals, improve sales
productivity and gain valuable business insights. Our customers use the Sales Cloud to access accurate
customer and prospect information, track leads and progress, forecast opportunities and collaborate around
closing a sale on any device. The Sales Cloud also encompasses partner relationship management functionality
(including channel management and partner portals) and real-time customer and contact information.
Service Cloud. The Service Cloud enables companies to connect with their customers and effectively
address their service and support needs. Our customers use the Service Cloud to connect their customer
service agents with customers across every channel: phone, email, chat, self-service web portals, social
networks and online communities. In addition, built-in collaboration tools enable customer service teams
to share information on how to better service customers.
Marketing Cloud. Our customers use the Marketing Cloud to listen to conversations taking place on
public social networks like Facebook, Twitter and blogs. They can also publish content to engage with
customers across these social networks, as well as to their own websites. The Marketing Cloud provides
sophisticated analytics that enable companies to better identify sales leads and customer service issues,
discover advocates, rapidly identify brand, product, or support issues and analyze content across social
networks. Relevant conversations can be routed into the Sales Cloud and Service Cloud in the form of
leads, contacts and customer service cases to give companies a complete view of their customers.
The Salesforce Platform. The Salesforce Platform provides the infrastructure and many of the services
that application developers need to build and deliver business apps. The Salesforce Platform is delivered
as a service, enabling IT departments and independent software vendors (“ISVs”) to be more efficient,
dedicating their time to building apps, rather than managing hardware and software. With the Salesforce
Platform, developers have the freedom to develop apps in many of today’s most popular programming
languages, including Java and Ruby. The Salesforce Platform makes any app social and mobile, providing
4
social networking features, such as profiles, status updates and feeds; as well as the ability to extend apps
to mobile devices.
Professional Services
We offer consulting, deployment and training services to our customers to facilitate the adoption of our
social and mobile cloud solutions. Most of our consulting and deployment engagements are billed on a time and
materials basis. We offer a number of traditional classroom and online educational classes that address topics
such as deploying, using, administering and developing on our service. We also offer classes for our partners
who deploy our service on behalf of our customers. We bill the traditional classroom and some of the online
educational classes on a per person, per class basis. There is a selection of online educational classes available at
no charge to customers that subscribe to our service.
Business Benefits of Using Our Solution
The key advantages of our solution include:
Secure, private, scalable and reliable. Our service has been designed to provide our customers with
privacy and high levels of performance, reliability and security. We have built, and continue to invest in, a
comprehensive security infrastructure, including firewalls, intrusion detection systems, and encryption for
transmissions over the Internet, which we monitor and test on a regular basis. We built and maintain a multi-
tenant application architecture that has been designed to enable our service to scale securely, reliably and
cost-effectively. Our multi-tenant application architecture maintains the integrity and separation of customer
data while still permitting all customers to use the same application functionality simultaneously.
Rapid deployment. Our service can be deployed rapidly since our customers do not have to spend time
procuring, installing or maintaining the servers, storage, networking equipment, security products, or
other infrastructure hardware and software necessary.
Ease of integration. IT professionals are able to integrate our solutions with existing applications quickly
and seamlessly. We provide a set of application programming interfaces (“APIs”) that enable customers
and independent software developers to both integrate our solution with existing third-party, custom, and
legacy apps and write their own application services that integrate with our solutions. For example, many
of our customers use our Force.com API to move customer-related data from custom-developed and
packaged applications into our service on a periodic basis to provide greater visibility into their activities.
High levels of user adoption. We have designed our solutions to be intuitive and easy to use. Our
solutions contain many tools and features recognizable to users of popular consumer web services, so
users are more familiar with our user interface than typical enterprise applications. As a result, our users
can often use and gain benefit from our solutions with minimal training.
Rapid development of apps using the Salesforce Platform. Our customers and third-party developers
can develop apps rapidly because of the ease of use and the benefits of a multi-tenant platform. We
provide the capability for business users to easily customize our applications to suit their specific needs,
and also a variety of programming language support so developers can code complex apps spanning
multiple business processes and deliver them to multiple mobile devices.
Increased innovation. By providing infrastructure and development environments on demand, we
provide developers the opportunity to create new and innovative apps without having to invest in
hardware and distribution. A developer with an idea for a new app can log onto our platforms, develop,
test and support their system on the Salesforce Platform and make the app accessible for a subscription
fee to his or her customers.
Lower total cost of ownership. We enable customers to achieve significant up-front savings relative to
the traditional enterprise software model. Customers benefit from the predictability of their future costs
since they generally pay for the service on a per subscriber basis for the term of the subscription contract.
5
Because we deploy all upgrades on our servers, new features and functionality automatically become part
of our service on the upgrade release date and therefore benefit all of our customers immediately.
Our Strategy
Our objective is to deliver solutions that help companies transform the way they sell, service, market and
innovate. Not only do we provide enterprise cloud apps, we also provide an enterprise cloud computing platform
upon which our customers and partners can build apps.
Key elements of our strategy include:
Strengthening our market-leading core solutions. We designed our solutions to easily accommodate
new features and functions. We intend to continue to extend our core solutions with new features and
functions. We also offer advanced editions for an additional subscription fee to customers that require
enhanced CRM capabilities. Through our own development, acquisitions and partnerships, we have
strengthened and extended our Sales Cloud and Service Cloud application offerings. We expect to
continue to make such investments in the future.
Innovating in high-growth markets. As part of our growth strategy, we are delivering innovative
solutions in new categories, including marketing, collaboration and human capital management. We are
expanding our footprint in these areas to offer new social and mobile cloud innovations to our customers.
Improve renewal rates. Our goal is to have all of our customers renew their subscriptions at the end of
their contractual terms. We run customer success and other related programs in an effort to secure
renewals of existing customers.
Deepening relationships with existing customers. We see a significant opportunity to deepen our
relationships with our existing customers. As our customers realize the benefits of our service, we aim to
either upgrade the customer to higher priced editions or sell more subscriptions by targeting additional
functional areas and business units within the customer organization, and ultimately pursue enterprise-
wide deployments.
Pursuing new customers aggressively. We believe that our offerings provide significant value for
businesses of any size. As a result, we will continue to aggressively target businesses of all sizes,
primarily through our direct sales force. We have steadily increased and plan to continue to increase the
number of direct sales professionals we employ, and we intend to develop additional distribution channels
for our service.
Building our business in top markets globally. We also believe that there is a substantial market
opportunity for our service globally. We plan to continue to aggressively market to customers worldwide
by recruiting local sales and support professionals and by building partnerships that help us add
customers in the largest enterprise software markets around the world.
Encouraging the development of third-party apps on our cloud computing platforms. The Salesforce
Platform enables existing customers, ISVs and third-party developers to create and deliver cloud apps they
have built on our multi-tenant platform. It is a platform on which apps can be created, tested, published, and
run. In addition, these apps can be marketed and sold on the AppExchange, our online marketplace for
business apps, or sold directly by software vendors. We believe our ecosystem of cloud developers and
software vendors will address the business requirements of both current and potential customers.
Technology, Development and Operations
We deliver our service as a highly scalable, multi-tenant app. We use commercially available hardware and
a combination of proprietary and commercially available software to provide our service. We have optimized our
service to run on specific databases and operating systems using the tools and platforms best suited to serve our
customers rather than providing software that must be written to different hardware, operating system and
6
database platforms, or that depends upon a customer’s unique systems environment. As part of our business
strategy, we periodically acquire companies or technologies, and we incorporate the acquired technologies into
our service while maintaining the quality and security standards that are consistent with our brand and reputation.
Performance, functional depth and the usability of our service drive our technology decisions and product
direction.
Our service treats all customers as logically separate tenants in central applications, databases and other
resources. As a result, we are able to spread the cost of delivering our service across our user base. In addition,
because we do not have to manage thousands of distinct applications with their own business logic and database
schemas, we believe that we can scale our business faster than traditional software vendors. Moreover, we can
focus our resources on building new functionality to deliver to our customer base as a whole rather than on
maintaining an infrastructure to support each of their distinct applications.
Because of our multi-tenant and logically separated architecture, we are able to provide all of our customers
with a solution based on a single version of our apps.
Our research and development efforts are focused on improving and enhancing the features, functionality
and security of our existing service offerings as well as developing new services. In addition, from time to time
we supplement our internal research and development activities with outside development resources and acquired
technology.
Our customers access our service over the Internet via all of the major Internet browsers and on most major
mobile device operating systems.
We provide our services to our customers from third-party data center hosting facilities located in the United
States and other countries.
Customers
We sell to businesses of all sizes. The number of paying subscriptions at each of our customers ranges from
one to hundreds of thousands. None of our customers accounted for more than five percent of our revenues in
fiscal 2013, 2012, or 2011.
Sources of Revenue
We derive our revenues primarily from subscription fees for our service. We also derive revenues from
premier support, which provides customers with additional support beyond the standard support that is included
in the basic subscription fee.
We recognize subscription and support revenue ratably over the contract term, beginning on the
commencement date of each contract. The majority of our professional services contracts are on a time and
materials basis, for which we generally recognize revenue as the services are rendered.
Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue,
depending on whether the revenue recognition criteria have been met. Deferred revenue primarily consists of
billings or payments received in advance of revenue recognition from subscription services described above and
is recognized as the revenue recognition criteria are met. Unbilled deferred revenue represents future billings
under our subscription agreements that have not been invoiced and, accordingly, are not recorded in deferred
revenue. We generally invoice customers in annual or quarterly installments. Deferred revenue and unbilled
deferred revenue are influenced by several factors, including new business seasonality within the year, the
specific timing and duration of large customer subscription agreements, the timing and compounding effects of
customer renewals, varying billing cycles of subscription agreements, invoice timing, foreign currency
fluctuations and new business linearity within the quarter.
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Sales, Marketing and Customer Support
We organize our sales and marketing programs by geographic regions, including the Americas, Europe, and
Asia Pacific, which includes Japan. The majority of our revenue from the Americas is attributable to customers
in the United States. Approximately 30 percent of our revenue comes from customers outside of the Americas.
Direct Sales
We sell our services primarily through our direct sales force, which is comprised of telephone sales
personnel based in regional hubs, and field sales personnel based in territories close to their customers. Both our
telephone sales and field sales personnel are supported by sales representatives, who are primarily responsible for
generating qualified sales leads. Our small business, commercial and enterprise account executives focus their
efforts on small, mid-size and large enterprises, respectively.
Referral and Indirect Sales
We have a network of partners who refer sales leads to us and who then assist in selling to these prospects.
This network includes global consulting firms, systems integrators and regional partners. In return, we
typically pay these partners a fee based on the first-year subscription revenue generated by the customers whom
they refer. Also included in this network are ISVs, whom we typically pay a percentage of the subscription
revenue generated by their referrals.
We continue to invest in developing additional distribution channels for our subscription service.
Marketing
Our marketing strategy is to promote our brand and generate demand for our offerings. We use a variety of
marketing programs across traditional and social channels to target our prospective and current customers,
partners, and developers.
Our primary marketing activities include:
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Press and industry analyst relations to garner third-party validation and generate positive coverage for
our company, offerings and value proposition;
• User conferences and events, as well as participation in trade shows and industry events, to create
customer and prospect awareness;
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Social marketing and engagement on social channels like Facebook, Twitter, LinkedIn and YouTube;
Search engine marketing and advertising to drive traffic to our Web properties;
• Web site development to engage and educate prospects and generate interest through product
information and demonstrations, free trials, case studies, white papers, and marketing collateral;
• Multi-channel marketing campaigns;
• Use of customer testimonials; and
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Sales tools and field marketing events to enable our sales organization to more effectively convert
leads into customers.
Customer Service and Support
Our global customer support group responds to both business and technical inquiries about the use of our
products via the web, telephone, email, social networks and other channels. We provide standard customer
support during regular business hours at no charge to customers who purchase any of our paying subscription
editions. We also offer premier customer support for an additional fee, which includes services such as priority
access to technical resources, developer support, and/or system administration.
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Seasonality
Our fourth quarter has historically been our strongest quarter for new business and renewals. For a more
detailed discussion, see the “Seasonal Nature of Deferred Revenue and Accounts Receivable” discussion in
Management’s Discussion and Analysis.
Competition
The market for our offerings is highly competitive, rapidly evolving and fragmented, and subject to
changing technology, frequent introductions of new products and services, and as we have seen recently,
consolidation. Many prospective customers have invested substantial personnel and financial resources to
implement and integrate traditional enterprise software into their businesses, and therefore may be reluctant or
unwilling to migrate to an enterprise cloud computing application service. Additionally, third party developers
may be reluctant to build application services on our platform since they have invested in other competing
technology platforms.
We compete primarily with vendors of packaged business software and companies offering CRM apps. We
also compete with internally developed apps and may encounter competition from enterprise software vendors
and online service providers who may develop toolsets and products that allow customers to build new apps that
run on the customers’ current infrastructure or as hosted services. Our current principal competitors include:
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enterprise software application vendors;
cloud computing application service providers;
software companies that provide their product or service free of charge, and only charge a premium for
advanced features and functionality;
traditional platform development environment companies; and
cloud computing development platform companies.
We believe that as traditional enterprise software application and platform vendors shift more of their focus
to cloud computing, they will become a greater competitive threat.
Intellectual Property
We rely on a combination of trademark, copyright, trade secret and patent laws in the United States and other
jurisdictions as well as confidentiality procedures and contractual provisions to protect our proprietary technology
and our brand. We also enter into confidentiality and proprietary rights agreements with our employees, consultants
and other third parties and control access to software, documentation and other proprietary information.
Employees
As of January 31, 2013, we had 9,800 employees. None of our employees are represented by a labor union.
Available Information
You can obtain copies of our Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K,
and other filings with the SEC, and all amendments to these filings, free of charge from our Web site at
http://www.salesforce.com/company/investor/sec-filings/ as soon as reasonably practicable following our filing
of any of these reports with the SEC. You can also obtain copies free of charge by contacting our Investor
Relations department at our office address listed above. The public may read and copy any materials filed by the
Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Room 1580, Washington, DC
20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC
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at 1-800-SEC-0330. The SEC maintains an Internet site that contains reports, proxy and information statements
and other information regarding issuers that file electronically with the SEC at www.sec.gov. The contents of
these websites are not incorporated into this filing. Further, the Company’s references to the URLs for these
websites are intended to be inactive textual references only.
ITEM 1A. RISK FACTORS
The risks and uncertainties described below are not the only ones facing us. Other events that we do not
currently anticipate or that we currently deem immaterial also may affect our results of operations, cash flows
and financial condition.
Risks Related to Our Business and Industry
Defects or disruptions in our service could diminish demand for our service and subject us to substantial
liability.
Because our service is complex and incorporates a variety of hardware and proprietary and third-party
software, our service may have errors or defects that could result in unanticipated downtime for our subscribers
and harm to our reputation and our business. Internet-based services frequently contain undetected errors when
first introduced or when new versions or enhancements are released. We have from time to time found defects in
our service and new errors in our service may be detected in the future. In addition, our customers may use our
service in unanticipated ways that may cause a disruption in service for other customers attempting to access
their data. As we acquire companies, we may encounter difficulty in incorporating the acquired technologies into
our service and maintaining the quality standards that are consistent with our brand and reputation. Since our
customers use our service for important aspects of their business, any errors, defects, disruptions in service or
other performance problems could hurt our reputation and may damage our customers’ businesses. As a result,
customers could elect to not renew, or delay or withhold payment to us, we could lose future sales or customers
may make warranty or other claims against us, which could result in an increase in our provision for doubtful
accounts, an increase in collection cycles for accounts receivable or the expense and risk of litigation.
Interruptions or delays in service from our third-party data center hosting facilities could impair the
delivery of our service and harm our business.
We currently serve our customers from third-party data center hosting facilities located in the United States
and other countries. Any damage to, or failure of, our systems generally could result in interruptions in our
service. Interruptions in our service may reduce our revenue, cause us to issue credits or pay penalties, cause
customers to terminate their subscriptions and adversely affect our renewal rates and our ability to attract new
customers. Our business will also be harmed if our customers and potential customers believe our service is
unreliable.
As part of our current disaster recovery arrangements, our production environment and all of our customers’
data is currently replicated in near real-time in a facility located in the United States. Companies and products
added through acquisition may be temporarily served through alternate facilities. We do not control the operation
of any of these facilities, and they are vulnerable to damage or interruption from earthquakes, floods, fires, power
loss, telecommunications failures and similar events. They may also be subject to break-ins, sabotage, intentional
acts of vandalism and similar misconduct. Despite precautions taken at these facilities, the occurrence of a
natural disaster or an act of terrorism, a decision to close the facilities without adequate notice or other
unanticipated problems at these facilities could result in lengthy interruptions in our service. Even with the
disaster recovery arrangements, our service could be interrupted.
As we continue to add data centers and add capacity in our existing data centers, we may move or transfer
our data and our customers’ data. Despite precautions taken during this process, any unsuccessful data transfers
may impair the delivery of our service.
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If our security measures are breached and unauthorized access is obtained to a customer’s data or our
data or our IT systems, our service may be perceived as not being secure, customers may curtail or stop using
our service and we may incur significant legal and financial exposure and liabilities.
Our service involves the storage and transmission of customers’ proprietary information, and security
breaches could expose us to a risk of loss of this information, litigation and possible liability. These security
measures may be breached as a result of third-party action, including intentional misconduct by computer
hackers, employee error, malfeasance or otherwise and result in someone obtaining unauthorized access to our
customers’ data or our data, including our intellectual property and other confidential business information, or
our IT systems. Additionally, third parties may attempt to fraudulently induce employees or customers into
disclosing sensitive information such as user names, passwords or other information in order to gain access to our
customers’ data or our data or IT systems. Because the techniques used to obtain unauthorized access, or to
sabotage systems, change frequently and generally are not recognized until launched against a target, we may be
unable to anticipate these techniques or to implement adequate preventative measures. In addition, our customers
may authorize third-party technology providers to access their customer data. Because we do not control our
customers and third-party technology providers, or the processing of such data by third-party technology
providers, we cannot ensure the integrity or security of such transmissions or processing. Malicious third-parties
may also conduct attacks designed to temporarily deny customers access to our services. Any security breach
could result in a loss of confidence in the security of our service, damage our reputation, negatively impact our
future sales, disrupt our business and lead to legal liability.
We rely on third-party computer hardware and software which could cause errors or failures of our
service and may be difficult to replace.
We rely on computer hardware purchased or leased and software licensed from third parties in order to offer
our service, including database software from Oracle Corporation and hardware from a variety of vendors. Any
errors or defects in third-party hardware or software could result in errors or a failure of our service which could
harm our business. This hardware and software may not continue to be available at reasonable prices or on
commercially reasonable terms, or at all. Any loss of the right to use any of this hardware or software could
significantly increase our expenses and otherwise result in delays in the provisioning of our service until
equivalent technology is either developed by us, or, if available, is identified, obtained through purchase or
license and integrated into our service.
Because we recognize revenue from subscriptions for our service over the term of the subscription,
downturns or upturns in new business may not be immediately reflected in our operating results.
We generally recognize revenue from customers ratably over the terms of their subscription agreements,
which are typically 12 to 36 months. As a result, most of the revenue we report in each quarter is the result of
subscription agreements entered into during previous quarters. Consequently, a decline in new or renewed
subscriptions in any one quarter may not be reflected in our revenue results for that quarter. Any such decline,
however, will negatively affect our revenue in future quarters. Accordingly, the effect of significant downturns in
sales and market acceptance of our service, and potential changes in our rate of renewals may not be fully
reflected in our results of operations until future periods. Our subscription model also makes it difficult for us to
rapidly increase our revenue through additional sales in any period, as revenue from new customers must be
recognized over the applicable subscription term.
Our efforts to expand our service beyond the CRM market and to develop our existing service in order to
keep pace with technological developments may not succeed and may reduce our revenue growth rate and/or
harm our business.
We derive substantially all of our revenue from subscriptions to our CRM enterprise cloud computing
application service, and we expect this will continue for the foreseeable future. The markets for our Marketing
Cloud and Salesforce Platform remain relatively new and it is uncertain whether our efforts will ever result in
significant revenue for us. Further, the introduction of new services beyond the CRM market may not be
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successful, and early stage interest and adoption of such new services may not result in long term success or
significant revenue for us. Our efforts to expand our service beyond the CRM market may not succeed and may
reduce our revenue growth rate.
Additionally, if we are unable to develop enhancements to and new features for our existing service or new
services that keep pace with rapid technological developments, our business will be harmed. The success of
enhancements, new features and services depends on several factors, including the timely completion,
introduction and market acceptance of the feature or edition. Failure in this regard may significantly impair our
revenue growth. In addition, because our service is designed to operate on a variety of network hardware and
software platforms using a standard browser, we will need to continuously modify and enhance our service to
keep pace with changes in Internet-related hardware, software, communication, browser and database
technologies. We may not be successful in either developing these modifications and enhancements or in
bringing them to market timely. Furthermore, uncertainties about the timing and nature of new network platforms
or technologies, or modifications to existing platforms or technologies, could increase our research and
development or service delivery expenses. Any failure of our service to operate effectively with future network
platforms and technologies could reduce the demand for our service, result in customer dissatisfaction and harm
our business.
If we experience significant fluctuations in our rate of anticipated growth and fail to balance our
expenses with our revenue forecasts, our results could be harmed.
Due to the pace of change and innovation in enterprise cloud computing services and the unpredictability of
future general economic and financial market conditions, we may not be able to accurately forecast our rate of
growth. We plan our expense levels and investment on estimates of future revenue and future anticipated rate of
growth. We may not be able to adjust our spending appropriately if the addition of new subscriptions or the
renewal rate for existing subscriptions falls short of our expectations. A portion of our expenses may also be a
fixed cost in nature for some minimum amount of time, such as with a data center contract or office lease, so it
may not be possible to reduce costs in a timely manner or without the payment of fees to exit certain obligations
early.
As a result, we expect that our revenues, operating results and cash flows may fluctuate significantly on a
quarterly basis. Our recent revenue growth rates may not be sustainable and may decline in the future. We
believe that period-to-period comparisons of our revenues, operating results and cash flows may not be
meaningful and should not be relied upon as an indication of future performance.
We cannot accurately predict subscription renewal or upgrade rates and the impact these rates may have
on our future revenue and operating results.
Our customers have no obligation to renew their subscriptions for our service after the expiration of their
initial subscription period, which is typically 12 to 36 months, and in fact, some customers have elected not to
renew. In addition, our customers may renew for fewer subscriptions, renew for shorter contract lengths, or
renew for lower cost editions of our service. We cannot accurately predict renewal rates given our varied
customer base of enterprise and small and medium size business customers and the number of multiyear
subscription contracts. Our renewal rates may decline or fluctuate as a result of a number of factors, including
customer dissatisfaction with our service, customers’ spending levels, decreases in the number of users at our
customers, pricing changes and deteriorating general economic conditions. If our customers do not renew their
subscriptions for our service or reduce the number of paying subscriptions at the time of renewal, our revenue
will decline and our business will suffer.
Our future success also depends in part on our ability to sell additional features and services, more
subscriptions or enhanced editions of our service to our current customers. This may also require increasingly
sophisticated and costly sales efforts that are targeted at senior management. Similarly, the rate at which our
customers purchase new or enhanced services depends on a number of factors, including general economic
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conditions and that our customers do not react negatively to any price changes related to these additional features
and services. If our efforts to upsell to our customers are not successful and negative reaction occurs, our
business may suffer.
Our quarterly results can fluctuate and our stock price and the value of your investment could decline
substantially.
Our quarterly results are likely to fluctuate. For example, our fiscal fourth quarter has historically been our
strongest quarter for new business and renewals. The year-over-year compounding effect of this seasonality in
billing patterns and overall new business and renewal activity causes the value of invoices that we generate in the
fourth quarter to continually increase in proportion to our billings in the other three quarters of our fiscal year.
Additionally, some of the important factors that may cause our revenues, operating results and cash flows to
fluctuate from quarter to quarter include:
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our ability to retain and increase sales to existing customers, attract new customers and satisfy our
customers’ requirements;
the renewal rates for our service;
the amount and timing of operating costs and capital expenditures related to the operations and
expansion of our business;
changes in deferred revenue and unbilled deferred revenue balances, which are not reflected in the
balance sheet, due to seasonality, the compounding effects of renewals, invoice duration, invoice
timing and new business linearity;
the number of new employees;
changes in our pricing policies and terms of contracts, whether initiated by us or as a result of
competition;
the cost, timing and management effort for the introduction of new features to our service;
the costs associated with acquiring new businesses and technologies and the follow-on costs of
integration and consolidating the results of acquired businesses;
the rate of expansion and productivity of our sales force;
the length of the sales cycle for our service;
new product and service introductions by our competitors;
our success in selling our service to large enterprises;
variations in the revenue mix of editions of our service;
technical difficulties or interruptions in our service;
expenses related to our real estate, our office leases and our data center capacity and expansion;
changes in foreign currency exchange rates;
changes in interest rates and our mix of investments, which would impact our return on our investments
in cash and marketable securities;
conditions, particularly sudden changes, in the financial markets have and may continue to impact the
value of and access to our investment portfolio;
changes in the effective tax rates due to changes in the mix of earnings and losses in countries with
differing statutory tax rates, certain non-deductible expenses, changes in the valuation of deferred tax
assets and liabilities and our ability to utilize them, changes in federal, state or international tax laws
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and accounting principles, changes in judgment from the evaluation of new information that results in a
recognition, derecognition or change in measurement of a tax position taken in a prior period, results of
tax examinations by the Internal Revenue Service, state and foreign taxing authorities, as well as
changes in excess tax benefits related to exercises and vesting of stock-based compensation that are
allocated directly to stockholders’ equity;
expenses related to significant, unusual or discrete events which are recorded in the period in which the
events occur;
general economic conditions that may adversely affect either our customers’ ability or willingness to
purchase additional subscriptions or upgrade their service, or delay a prospective customers’
purchasing decision, or reduce the value of new subscription contracts, or affect renewal rates;
timing of additional investments in our enterprise cloud computing application and platform services
and in our consulting service;
regulatory compliance costs;
the timing of customer payments and payment defaults by customers;
extraordinary expenses such as litigation or other dispute-related settlement payments;
any adverse resolution to income tax audits in any tax jurisdictions throughout the world;
the impact of new accounting pronouncements;
equity issuances, including as consideration in acquisitions or due to the conversion of our outstanding
convertible notes at the election of the note holders;
the timing of stock awards to employees and the related adverse financial statement impact of having to
expense those stock awards ratably over their vesting schedules;
the timing of commission, bonus, and other compensation payments to employees; and
the timing of payroll and other withholding tax expenses which is triggered by the payment of bonuses
and when employees exercise their vested stock awards.
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Many of these factors are outside of our control, and the occurrence of one or more of them might cause our
operating results to vary widely. As such, we believe that quarter-to-quarter comparisons of our revenues,
operating results, changes in our deferred revenue and unbilled deferred revenue balances and cash flows may
not be meaningful and should not be relied upon as an indication of future performance.
Additionally, we may fail to meet or exceed the expectations of securities analysts and investors, and the
market price of our common stock could decline. If one or more of the securities analysts who cover us adversely
change their recommendation regarding our stock, the market price of our common stock could decline.
Moreover, our stock price may be based on expectations, estimates or forecasts of our future performance that
may be unrealistic or that may not be met. Further, our stock price may fluctuate based on reporting by the
financial media, including television, radio and press reports and blogs.
We expect to incur net GAAP losses in the future.
We have incurred net losses in each fiscal quarter since July 31, 2011. In addition, we expect our costs to
increase as a result of decisions made for our long-term benefit, such as equity awards and business
combinations. Additionally, for the foreseeable future, we must maintain a substantial valuation allowance
against our deferred income tax asset balance. If our revenue does not grow to offset these expected increased
costs, we will not be able to return to profitability and we may continue to incur net losses, on a U.S. GAAP
basis, in the future.
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The market in which we participate is intensely competitive, and if we do not compete effectively, our
operating results could be harmed.
The market for enterprise applications and platform services is highly competitive, rapidly evolving and
fragmented, and subject to changing technology, shifting customer needs and frequent introductions of new
products and services. We compete primarily with vendors of packaged CRM software and companies offering
on-demand CRM applications. We also compete with internally developed applications and face competition
from enterprise software vendors and online service providers who may develop toolsets and products that allow
customers to build new applications that run on the customers’ current infrastructure or as hosted services. Our
current competitors include:
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enterprise software application vendors;
cloud computing application service providers;
software companies that provide their product or service free of charge, and only charge a premium for
advanced features and functionality;
traditional platform development environment companies; and
cloud computing development platform companies.
Many of our current and potential competitors enjoy substantial competitive advantages, such as greater
name recognition, longer operating histories and larger marketing budgets, as well as substantially greater
financial, technical and other resources. In addition, many of our current and potential competitors have
established marketing relationships and access to larger customer bases, and have major distribution agreements
with consultants, system integrators and resellers.
As a result, our competitors may be able to respond more quickly and effectively than we can to new or
changing opportunities, technologies, standards or customer requirements. Furthermore, because of these
advantages, even if our service is more effective than the products that our competitors offer, potential customers
might accept competitive products and services in lieu of purchasing our service. For all of these reasons, we
may not be able to compete successfully against our current and future competitors.
As we acquire companies or technologies, we may not realize the expected business benefits, the
acquisitions could prove difficult to integrate, disrupt our business, dilute stockholder value and adversely
affect our operating results and the value of your investment.
As part of our business strategy, we periodically make investments in, or acquisitions of, complementary
businesses, joint ventures, services and technologies and intellectual property rights, and we expect that we will
continue to make such investments and acquisitions in the future. Acquisitions and investments involve
numerous risks, including:
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the potential failure to achieve the expected benefits of the combination or acquisition;
difficulties in and the cost of integrating operations, technologies, services and personnel;
diversion of financial and managerial resources from existing operations;
risk of entering new markets in which we have little or no experience or where competitors may have
stronger market positions;
potential write-offs of acquired assets or investments, and potential financial and credit risks associated
with acquired customers;
potential loss of key employees;
inability to generate sufficient revenue to offset acquisition or investment costs;
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the inability to maintain relationships with customers and partners of the acquired business;
the difficulty of transitioning the acquired technology onto our existing platforms and maintaining the
security standards consistent with our other services for such technology;
potential unknown liabilities associated with the acquired businesses;
unanticipated expenses related to acquired technology and its integration into existing technology;
negative impact to our results of operations because of the depreciation and amortization of amounts
related to acquired intangible assets, fixed assets and deferred compensation, and the loss of acquired
deferred revenue;
delays in customer purchases due to uncertainty related to any acquisition;
the need to implement controls, procedures and policies at the acquired company;
challenges caused by distance, language and cultural differences;
in the case of foreign acquisitions, the challenges associated with integrating operations across different
cultures and languages and any currency and regulatory risks associated with specific countries; and
the tax effects of any such acquisitions.
In addition, if we finance acquisitions by issuing equity or convertible or other debt securities, our existing
stockholders may be diluted or we could face constraints related to the terms of and repayment obligation related
to the incurrence of indebtedness which could affect the market price of our common stock. Further, if we fail to
properly evaluate and execute acquisitions or investments, our business and prospects may be seriously harmed
and the value of your investment may decline.
If the market for our technology delivery model and enterprise cloud computing services develops more
slowly than we expect, our business could be harmed.
Our success also depends on the willingness of third-party developers to build applications that are
complementary to our service. Without the development of these applications, both current and potential
customers may not find our service sufficiently attractive. In addition, for those customers who authorize a third-
party technology partner access to their data, we do not provide any warranty related to the functionality, security
and integrity of the data transmission or processing. Despite contract provisions to protect us, customers may
look to us to support and provide warranties for the third-party applications, which may expose us to potential
claims, liabilities and obligations for applications we did not develop or sell.
Supporting our existing and growing customer base could strain our personnel resources and
infrastructure, and if we are unable to scale our operations and increase productivity, we may not be able to
successfully implement our business plan.
We continue to experience significant growth in our customer base, which has placed a strain on our
management, administrative, operational and financial infrastructure. We anticipate that additional investments
in our infrastructure, research and development, and real estate spending will be required to scale our operations
and increase productivity, to address the needs of our customers, to further develop and enhance our service, to
expand into new geographic areas, and to scale with the overall growth of our Company.
We regularly upgrade and/or replace our various software systems. If the implementations of these new
applications are delayed, or if we encounter unforeseen problems with our new systems or in migrating away
from our existing applications and systems, our operations and our ability to manage our business could be
negatively impacted.
Our success will depend in part upon the ability of our senior management to manage our projected growth
effectively. To do so, we must continue to increase the productivity of our existing employees and to hire, train
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and manage new employees as needed. To manage the expected domestic and international growth of our
operations and personnel, we will need to continue to improve our operational, financial and management
controls, our reporting systems and procedures, and our utilization of real estate. The additional investments we
are making will increase our cost base, which will make it more difficult for us to offset any future revenue
shortfalls by reducing expenses in the short term. If we fail to successfully scale our operations and increase
productivity, we will be unable to execute our business plan.
As more of our sales efforts are targeted at larger enterprise customers, our sales cycle may become more
time-consuming and expensive, we may encounter pricing pressure and implementation and customization
challenges, and we may have to delay revenue recognition for some complex transactions, all of which could
harm our business and operating results.
As we target more of our sales efforts at larger enterprise customers, we will face greater costs, longer sales
cycles and less predictability in completing some of our sales. In this market segment, the customer’s decision to
use our service may be an enterprise-wide decision and, if so, these types of sales would require us to provide
greater levels of education regarding the use and benefits of our service, as well as education regarding privacy
and data protection laws and regulations to prospective customers with international operations. In addition,
larger customers may demand more customization, integration services and features. As a result of these factors,
these sales opportunities may require us to devote greater sales support and professional services resources to
individual customers, driving up costs and time required to complete sales and diverting our own sales and
professional services resources to a smaller number of larger transactions, while potentially requiring us to
delay revenue recognition on some of these transactions until the technical or implementation requirements have
been met.
Professional services may also be performed by a third party or a combination of our own staff and a third
party. Our strategy is to work with third parties to increase the breadth of capability and depth of capacity for
delivery of these services to our customers. If a customer is not satisfied with the quality of work performed by
us or a third party or with the type of services or solutions delivered, then we could incur additional costs to
address the situation, the profitability of that work might be impaired, and the customer’s dissatisfaction with our
services could damage our ability to obtain additional work from that customer. In addition, negative publicity
related to our customer relationships, regardless of its accuracy, may further damage our business by affecting
our ability to compete for new business with current and prospective customers.
Periodic changes to our sales organization can be disruptive and may reduce our rate of growth.
We periodically change and make adjustments to our sales organization in response to market opportunities,
competitive threats, management changes, product introductions or enhancements, acquisitions, sales
performance, increases in sales headcount, cost levels and other internal and external considerations. In the past,
these changes sometimes resulted in a temporary lack of focus and reduced productivity; these effects could recur
in connection with any future sales changes we might undertake and our rate of revenue growth could be
negatively affected. In addition, any significant change to the way we structure our compensation of our sales
organization may be disruptive and may affect our revenue growth.
Sales to customers outside the United States expose us to risks inherent in international sales.
We sell our service throughout the world and are subject to risks and challenges associated with
international business. Historically, sales in Europe and Asia Pacific together have represented over 30 percent of
our total revenues, and we intend to continue to expand our international sales efforts. The risks and challenges
associated with sales to customers outside the United States include:
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localization of our service, including translation into foreign languages and associated expenses;
laws and business practices favoring local competitors;
compliance with multiple, conflicting and changing governmental laws and regulations, including
employment, tax, privacy and data protection laws and regulations;
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pressure on the creditworthiness of sovereign nations, particularly in Europe, where we have customers
and a balance of our cash, cash equivalents, and marketable securities. Liquidity issues or political
actions by sovereign nations could result in decreased values of these balances;
regional data privacy laws that apply to the transmission of our customers’ data across international
borders;
treatment of revenue from international sources and changes to tax codes, including being subject to
foreign tax laws and being liable for paying withholding income or other taxes in foreign jurisdictions;
foreign currency fluctuations and controls;
different pricing environments;
difficulties in staffing and managing foreign operations;
different or lesser protection of our intellectual property;
longer accounts receivable payment cycles and other collection difficulties;
natural disasters, acts of war, terrorism, pandemics or security breaches; and
regional economic and political conditions.
Any of these factors could negatively impact our business and results of operations.
Additionally, our international subscription fees are paid either in U.S. dollars or local currency. As a result,
fluctuations in the value of the U.S. dollar and foreign currencies may make our service more expensive for
international customers, which could harm our business.
We have been and may in the future be sued by third parties for various claims including alleged
infringement of proprietary rights.
We are involved in various legal matters arising from the normal course of business activities. These may
include claims, suits, government investigations and other proceedings involving alleged infringement of third-
party patents and other intellectual property rights, and commercial, corporate and securities, labor and
employment, wage and hour, and other matters.
The software and Internet industries are characterized by the existence of a large number of patents,
trademarks and copyrights and by frequent litigation based on allegations of infringement or other violations of
intellectual property rights. We have received in the past and may receive in the future communications from
third parties, including practicing entities and non-practicing entities, claiming that we have infringed their
intellectual property rights. For example, we have received a notice from a large non-practicing entity alleging
that we infringe upon certain of its patents. We continue to analyze the potential merits of such claim, if any, the
potential defenses and counterclaims to such claim and we have been engaged in discussions with this entity with
respect to these matters. No litigation has been filed to date.
In addition, we have been, and may in the future be, sued by third parties for alleged infringement of their
claimed proprietary rights. Our technologies may be subject to injunction if they are found to infringe the rights
of a third party or we may be required to pay damages, or both. Many of our subscription agreements require us
to indemnify our customers for third-party intellectual property infringement claims, which would increase the
cost to us of an adverse ruling on such a claim.
The outcome of any claims or litigation, regardless of the merits, is inherently uncertain. Any claims and
lawsuits, and the disposition of such claims and lawsuits, whether through settlement or licensing discussions, or
litigation, could be time-consuming and expensive to resolve, divert management attention from executing our
business plan, result in efforts to enjoin our activities, lead to attempts on the part of other parties to pursue
similar claims and, in the case of intellectual property claims, require us to change our technology, change our
business practices and/or pay monetary damages or enter into short- or long-term royalty or licensing
agreements.
18
Any adverse determination related to intellectual property claims or other litigation could prevent us from
offering our service to others, could be material to our financial condition or cash flows, or both, or could
otherwise adversely affect our operating results. In addition, depending on the nature and timing of any such
dispute, an unfavorable resolution of a legal matter could materially affect our future results of operation or cash
flows or both.
In addition, our exposure to risks associated with various claims, including the use of intellectual property,
may be increased as a result of acquisitions of other companies. For example, we may have a lower level of
visibility into the development process with respect to intellectual property or the care taken to safeguard against
infringement risks with respect to the acquired company or technology. In addition, third parties may make
infringement and similar or related claims after we have acquired technology that had not been asserted prior to
our acquisition.
Any failure to protect our intellectual property rights could impair our ability to protect our proprietary
technology and our brand.
If we fail to protect our intellectual property rights adequately, our competitors may gain access to our
technology, and our business may be harmed. In addition, defending our intellectual property rights may entail
significant expense. Any of our patents, trademarks or other intellectual property rights may be challenged by
others or invalidated through administrative process or litigation. While we have some U.S. patents and many
U.S. and international patent applications pending, we may be unable to obtain patent protection for the
technology covered in our patent applications. In addition, our existing patents and any patents issued in the
future may not provide us with competitive advantages, or may be successfully challenged by third parties.
Furthermore, legal standards relating to the validity, enforceability and scope of protection of intellectual
property rights are uncertain. Effective patent, trademark, copyright and trade secret protection may not be
available to us in every country in which our service is available. The laws of some foreign countries may not be
as protective of intellectual property rights as those in the U.S., and mechanisms for enforcement of intellectual
property rights may be inadequate. Accordingly, despite our efforts, we may be unable to prevent third parties
from infringing upon or misappropriating our intellectual property.
We may be required to spend significant resources to monitor and protect our intellectual property rights.
We may initiate claims or litigation against third parties for infringement of our proprietary rights or to establish
the validity of our proprietary rights. Any litigation, whether or not it is resolved in our favor, could result in
significant expense to us and divert the efforts of our technical and management personnel.
Privacy concerns and laws, evolving regulation of the Internet, cross-border data transfers and other
domestic or foreign regulations may limit the use and adoption of our solution and adversely affect our
business.
As Internet commerce continues to evolve, increasing regulation by federal, state or foreign governments
and agencies becomes more likely. For example, we believe increased regulation is occurring in the area of data
privacy, and laws and regulations applying to the solicitation, collection, processing or use of personal or
consumer information could affect our customers’ ability to use and share data, potentially reducing demand for
our solutions and restricting our ability to store, process and share data with our customers.
Our customers can use our service to store contact and other personal or identifying information regarding
their customers and contacts. Federal, state and foreign governments and agencies have adopted or are
considering adopting laws and regulations regarding the collection, use and disclosure of personal information
obtained from consumers and individuals in addition to laws and regulations that impact the cross-border transfer
of personal information. The costs of compliance with, and other burdens imposed by, such laws and regulations
that are applicable to the businesses of our customers may limit the use and adoption of our service and reduce
overall demand for it, or lead to significant fines, penalties or liabilities for any noncompliance with such privacy
laws. Furthermore, privacy concerns may cause our customers’ customers to resist providing the personal data
19
necessary to allow our customers to use our service effectively. Even the perception of privacy concerns, whether
or not valid, may inhibit market adoption of our service in certain industries.
In addition to government activity, privacy advocacy groups and the technology and other industries are
considering various new, additional or different self-regulatory standards that may place additional burdens on
us. If the gathering of personal information were to be curtailed in this manner, CRM solutions would be less
effective, which may reduce demand for our service and harm our business.
Our continued success depends on our ability to maintain and enhance our brands.
We believe that the brand identities we have developed have significantly contributed to the success of our
business. Maintaining and enhancing the salesforce.com brand and our other brands are critical to expanding our
base of customers, partners and employees. Our brands will depend largely on our ability to remain a technology
leader and continue to provide high-quality innovative products, services, and features. In order to maintain and
enhance our brands, we may be required to make substantial investments that may later prove to be unsuccessful.
If we fail to maintain and enhance our brands, or if we incur excessive expenses in our efforts to do so, our
business, operating results and financial condition may be materially and adversely affected.
We may lose key members of our management team or development and operations personnel, and may
be unable to attract and retain employees we need to support our operations and growth.
Our success depends substantially upon the continued services of our executive officers and other key
members of management, particularly our Chief Executive Officer. From time to time, there may be changes in
our executive management team resulting from the hiring or departure of executives. Such changes in our
executive management team may be disruptive to our business. We are also substantially dependent on the
continued service of our existing development and operations personnel because of the complexity of our service
and technologies. We do not have employment agreements with any of our executive officers, key management,
development or operations personnel and they could terminate their employment with us at any time. The loss of
one or more of our key employees or groups could seriously harm our business.
In the technology industry, there is substantial and continuous competition for engineers with high levels of
experience in designing, developing and managing software and Internet-related services, as well as competition
for sales executives and operations personnel. We may not be successful in attracting and retaining qualified
personnel. We have from time to time experienced, and we expect to continue to experience, difficulty in hiring
and retaining highly skilled employees with appropriate qualifications. If we fail to attract new personnel or fail
to retain and motivate our current personnel, our business and future growth prospects could be severely harmed.
Any failure in our delivery of high-quality technical support services may adversely affect our
relationships with our customers and our financial results.
Our customers depend on our support organization to resolve technical issues relating to our applications.
We may be unable to respond quickly enough to accommodate short-term increases in customer demand for
support services. Increased customer demand for these services, without corresponding revenues, could increase
costs and adversely affect our operating results. In addition, our sales process is highly dependent on our
applications and business reputation and on positive recommendations from our existing customers. Any failure
to maintain high-quality technical support, or a market perception that we do not maintain high-quality support,
could adversely affect our reputation, our ability to sell our enterprise cloud computing solutions to existing and
prospective customers, and our business, operating results and financial position.
We may not realize any benefits in connection with our purchase of undeveloped land in San Francisco.
If we do not realize any benefits, our financial performance may be negatively impacted.
In November 2010, we purchased approximately 14 acres of undeveloped real estate in San Francisco,
California, including entitlements and improvements associated with the land. We may not realize any benefits
20
with respect to the purchase of such real estate. During the first quarter of fiscal 2013, we suspended pre-
construction activity on the land. If we commence efforts to develop the real estate, we will be required to devote
substantial additional resources in the future, which may impact our liquidity and financial flexibility. In the
event that we decide to sell this property, the sale price may be less than the recorded value of the land on our
consolidated balance sheet, and our financial results may be negatively impacted.
Weakened global economic conditions may adversely affect our industry, business and results of
operations.
Our overall performance depends in part on worldwide economic conditions. The United States and other
key international economies have experienced in the past a downturn in which economic activity was impacted
by falling demand for a variety of goods and services, restricted credit, poor liquidity, reduced corporate
profitability, volatility in credit, equity and foreign exchange markets, bankruptcies and overall uncertainty with
respect to the economy. The European Union continues to face great economic uncertainty which could impact
the overall world economy or various other regional economies. These conditions affect the rate of information
technology spending and could adversely affect our customers’ ability or willingness to purchase our enterprise
cloud computing services, delay prospective customers’ purchasing decisions, reduce the value or duration of
their subscription contracts, or affect renewal rates, all of which could adversely affect our operating results.
Natural disasters and other events beyond our control could materially adversely affect us.
Natural disasters or other catastrophic events may cause damage or disruption to our operations,
international commerce and the global economy, and thus could have a strong negative effect on us. Our business
operations are subject to interruption by natural disasters, fire, power shortages, pandemics and other events
beyond our control. Although we maintain crisis management and disaster response plans, such events could
make it difficult or impossible for us to deliver our services to our customers, and could decrease demand for our
services. The majority of our research and development activities, corporate headquarters, information
technology systems, and other critical business operations, are located near major seismic faults in the San
Francisco Bay Area. Because we do not carry earthquake insurance for direct quake-related losses, and
significant recovery time could be required to resume operations, our financial condition and operating results
could be materially adversely affected in the event of a major earthquake or catastrophic event.
Risks Relating to Capitalization Matters
The market price of our common stock is likely to be volatile and could subject us to litigation.
The trading prices of the securities of technology companies have been highly volatile. Accordingly, the
market price of our common stock has been and is likely to continue to be subject to wide fluctuations. Factors
affecting the market price of our common stock include:
•
•
•
•
•
•
•
variations in our operating results, earnings per share, cash flows from operating activities, deferred
revenue and other financial metrics and non-financial metrics, and how those results compare to
analyst expectations;
forward looking guidance to industry and financial analysts related to future revenue and earnings per share;
changes in the estimates of our operating results or changes in recommendations by securities analysts
that elect to follow our common stock;
announcements of technological innovations, new services or service enhancements, strategic alliances
or significant agreements by us or by our competitors;
announcements by us or by our competitors of mergers or other strategic acquisitions, or rumors of
such transactions involving us or our competitors;
announcements of customer additions and customer cancellations or delays in customer purchases;
recruitment or departure of key personnel;
21
•
•
•
•
•
•
disruptions in our service due to computer hardware, software, network or data center problems;
the economy as a whole, market conditions in our industry and the industries of our customers;
trading activity by a limited number of stockholders who together beneficially own a majority of our
outstanding common stock;
corporate actions, including our proposal to increase our authorized share capital to be voted upon by
our stockholders in March 2013 and our related contingent stock split proposal;
the issuance of shares of common stock by us, whether in connection with an acquisition, a capital
raising transaction or upon conversion of some or all of our outstanding convertible senior notes; and
any other factors discussed herein.
In addition, if the market for technology stocks or the stock market in general experiences uneven investor
confidence, the market price of our common stock could decline for reasons unrelated to our business, operating
results or financial condition. The market price of our common stock might also decline in reaction to events that
affect other companies within, or outside, our industry even if these events do not directly affect us. Some
companies that have experienced volatility in the trading price of their stock have been the subject of securities
class action litigation. If we are the subject of such litigation, it could result in substantial costs and a diversion of
management’s attention and resources.
Provisions in our amended and restated certificate of incorporation and bylaws, Delaware law and our
outstanding convertible notes might discourage, delay or prevent a change of control of our company or
changes in our management and, therefore, depress the market price of our common stock.
Our amended and restated certificate of incorporation and bylaws contain provisions that could depress the
market price of our common stock by acting to discourage, delay or prevent a change in control of our company
or changes in our management that the stockholders of our company may deem advantageous. These provisions
among other things:
•
•
•
•
•
•
•
•
•
establish a classified board of directors so that not all members of our board are elected at one time;
permit the board of directors to establish the number of directors;
provide that directors may only be removed “for cause” and only with the approval of 66 2/3 percent of
our stockholders;
require super-majority voting to amend some provisions in our amended and restated certificate of
incorporation and bylaws;
authorize the issuance of “blank check” preferred stock that our board could use to implement a
stockholder rights plan (also known as a “poison pill”);
eliminate the ability of our stockholders to call special meetings of stockholders;
prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a
meeting of our stockholders;
provide that the board of directors is expressly authorized to make, alter or repeal our bylaws; and
establish advance notice requirements for nominations for election to our board or for proposing
matters that can be acted upon by stockholders at annual stockholder meetings.
In addition, Section 203 of the Delaware General Corporation Law may discourage, delay or prevent a
change in control of our company. Section 203 imposes certain restrictions on merger, business combinations
and other transactions between us and holders of 15 percent or more of our common stock.
22
In addition, the fundamental change purchase rights applicable to our convertible notes, which will allow
note holders to require us to purchase all or a portion of their notes upon the occurrence of a fundamental change,
and the provisions requiring an increase to the conversion rate for conversions in connection with a make-whole
fundamental change may in certain circumstances delay or prevent a takeover of us and the removal of
incumbent management that might otherwise be beneficial to investors.
ITEM 1B. UNRESOLVED STAFF COMMENTS
None.
ITEM 2. PROPERTIES
As of January 31, 2013, our executive offices and principal office for domestic marketing, sales,
professional services and development occupy over 950,000 square feet in the San Francisco Bay Area. We also
lease space in various locations throughout the United States for local sales and professional services personnel.
Our foreign subsidiaries lease office space for their operations including local sales and professional services
personnel.
We also own approximately 14 acres of undeveloped real estate in San Francisco, California, including
entitlements and improvements associated with the land.
We believe that our existing facilities and offices are adequate to meet our current requirements. See
Note 10, “Commitments,” in the Notes to the Consolidated Financial Statements for more information about our
lease commitments. If we require additional space, we believe that we will be able to obtain such space on
acceptable, commercially reasonable terms.
ITEM 3. LEGAL PROCEEDINGS
In the ordinary course of business, we are involved in various legal proceedings and claims related to
alleged infringement of third-party patents and other intellectual property rights, commercial, corporate and
securities, labor and employment, wage and hour, and other claims. We have been, and may in the future be, put
on notice and/or sued by third parties for alleged infringement of their proprietary rights, including patent
infringement. For example, we have received a notice from a large non-practicing entity alleging that we infringe
upon certain of its patents. We continue to analyze the potential merits of such claim, if any, the potential
defenses and counterclaims to such claim and we have been engaged in discussions with this entity with respect
to these matters. No litigation has been filed to date.
We evaluate all claims and lawsuits with respect to their potential merits, our potential defenses and counter
claims, settlement or litigation potential and the expected effect on us. Our technologies may be subject to
injunction if they are found to infringe the rights of a third party. In addition, many of our subscription
agreements require us to indemnify our customers for third-party intellectual property infringement claims,
which could increase the cost to us of an adverse ruling on such a claim.
The outcome of any claims or litigation, regardless of the merits, is inherently uncertain. Any claims and
other lawsuits, and the disposition of such claims and lawsuits, whether through settlement or litigation, could be
time-consuming and expensive to resolve, divert our attention from executing our business plan, result in efforts
to enjoin our activities, lead to attempts by third parties to seek similar claims and, in the case of intellectual
property claims, require us to change our technology, change our business practices and/or pay monetary
damages or enter into short- or long-term royalty or licensing agreements.
In general, the resolution of a legal matter could prevent us from offering our service to others, could be
material to our financial condition or cash flows, or both, or could otherwise adversely affect our operating
results.
23
We make a provision for a liability relating to legal matters when it is both probable that a liability has been
incurred and the amount of the loss can be reasonably estimated. These provisions are reviewed at least quarterly
and adjusted to reflect the impacts of negotiations, estimated settlements, legal rulings, advice of legal counsel
and other information and events pertaining to a particular matter. In our opinion, resolution of all current matters
is not expected to have a material adverse impact on our consolidated results of operations, cash flows or
financial position. However, depending on the nature and timing of any such dispute, an unfavorable resolution
of a matter could materially affect our future results of operations or cash flows, or both, of a particular quarter.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT
The following sets forth certain information regarding our current executive officers (in alphabetical order):
Name
Age
Position
Marc Benioff . . . . . . . . . . . . . . . . . . .
Blair Crump . . . . . . . . . . . . . . . . . . . .
Parker Harris . . . . . . . . . . . . . . . . . . .
George Hu . . . . . . . . . . . . . . . . . . . . .
Hilarie Koplow-McAdams . . . . . . . .
Burke Norton . . . . . . . . . . . . . . . . . . .
Graham Smith . . . . . . . . . . . . . . . . . .
Frank van Veenendaal . . . . . . . . . . . .
President, Global Enterprise
48 Chairman of the Board of Directors and Chief Executive Officer
51
46 Co-Founder
38 Chief Operating Officer
49
46 Executive Vice President and Chief Legal Officer
53 Executive Vice President and Chief Financial Officer
53 Vice Chairman
President, Commercial and SMB Unit
Marc Benioff co-founded salesforce.com in February 1999 and has served as Chairman of the Board of
Directors since inception. He has served as Chief Executive Officer since November 2001. From 1986 to 1999,
Mr. Benioff was employed at Oracle Corporation, where he held a number of positions in sales, marketing and
product development, lastly as a Senior Vice President. Mr. Benioff also serves as Chairman of the Board of
Directors of the salesforce.com/foundation and serves as a member of the Board of Directors at Cisco Systems,
Inc. Mr. Benioff received a Bachelor of Science in Business Administration (B. S. B. A.) from the University of
Southern California, where he is also on the Board of Trustees.
Blair Crump has served as our President, Global Enterprise since February 2012. Prior to salesforce.com,
Mr. Crump was at Verizon Business, a provider of advanced IP communications and IT products and services,
and served as its group president of worldwide sales and consulting services from 2008 to 2012 overseeing its
enterprise, mid-tier, government, and education sales efforts globally. In his previous position as Senior Vice
President of Premier and International Sales for Verizon Business, Mr. Crump was responsible for delivering
strategic sales and support for Verizon’s enterprise customers throughout the world. Mr. Crump previously
served in various sales and marketing positions at MCI, which was acquired by Verizon in 2006. Mr. Crump
holds a B.S. from the Wharton School at the University of Pennsylvania.
Parker Harris co-founded salesforce.com in February 1999 and has served in senior technical positions
since inception. From December 2004 to February 2013, Mr. Harris served as our Executive Vice President,
Technology. From October 1996 to February 1999, Mr. Harris was a Vice President at Left Coast Software, a
Java consulting firm he co-founded. Mr. Harris received a B.A. from Middlebury College.
George Hu has served as our Chief Operating Officer since November 2011. Previously, Mr. Hu served as
our Executive Vice President, Platform and Marketing from August 2010 to November 2011, our Executive Vice
President, Marketing and Alliances from February 2009 to August 2010, our Executive Vice President,
Marketing, Applications and Education from December 2007 to February 2009, our Chief Marketing Officer
24
from October 2006 through December 2007, our Senior Vice President and General Manager, Applications from
January to October 2006 and our Vice President, Product Marketing from October 2004 to January 2006. Mr. Hu
has also served in various management positions in marketing since joining salesforce.com in March 2002.
Mr. Hu received an A.B. from Harvard College and an M.B.A. from Stanford University.
Hilarie Koplow-McAdams has served as our President, Commercial and SMB Unit since February 2012.
Prior to that Ms. Koplow-McAdams served as our Executive Vice President, Worldwide Sales from May 2010 to
February 2012 and as our Executive Vice President, Global Corporate Sales from May 2008 to May 2010. Prior
to salesforce.com, Ms. Koplow-McAdams was at Intuit, Inc., a provider of business and financial management
software, and served as its Vice President of Direct Sales from 2006 to 2008. Ms. Koplow-McAdams previously
served in various senior sales roles at Oracle Corporation. Ms. Koplow-McAdams holds a Master’s degree in
public policy from the University of Chicago and a B.A. from Mills College.
Burke Norton has served as our Executive Vice President and Chief Legal Officer since October 2011. From
October 2006 to October 2011, Mr. Norton was Executive Vice President, General Counsel and Secretary and a
member of the office of the chairman at Expedia, Inc. Previously, Mr. Norton was a partner at the law firm of
Wilson Sonsini Goodrich & Rosati P.C., where he practiced corporate and securities law for 11 years,
representing clients in the enterprise software, telecommunications, semiconductor, life sciences, entertainment
and ecommerce industries. Mr. Norton holds a J.D. from the University of California, Berkeley School of Law.
Graham Smith has served as our Executive Vice President and Chief Financial Officer since March 2008.
Prior to that, Mr. Smith served as our Executive Vice President and Chief Financial Officer Designate from
December 2007 to March 2008. Prior to salesforce.com, Mr. Smith was at Advent Software, Inc., a provider of
portfolio management software, and served as its Chief Financial Officer from January 2003 to December 2007.
In addition to Advent Software, he served as Chief Financial Officer of Vitria Technology and Nuance
Communications, and also served at Oracle Corporation in various senior finance roles, lastly as Vice President
of Finance for worldwide operations. Mr. Smith also serves as a member of the Board of Directors at Splunk Inc.
Mr. Smith holds a B.Sc. from Bristol University in England and qualified as a member of the Institute of
Chartered Accountants in England and Wales.
Frank van Veenendaal has served as Vice Chairman since February 2012. Prior to that Mr. van Veenendaal
served as our President, Worldwide Sales and Services from October 2009 to February 2012. Prior to this
position, he was our Chief Sales Officer and President, Worldwide Sales from September 2008 to October 2009,
our President, Global Corporate Sales and North American Operations from December 2007 to September 2008
and our President, Worldwide Corporate Sales and Services from February 2007 to December 2007. Since
joining us in 2001, Mr. van Veenendaal has also served in various sales management positions, including Senior
Vice President, North America Sales. From 1995 to 2001, Mr. van Veenendaal was Senior Vice President of
Sales of Actuate Corporation, a software company. Mr. van Veenendaal received a B.S. from Rensselaer
Polytechnic Institute.
25
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
Market Information for Common Stock
Our common stock has been quoted on the New York Stock Exchange under the symbol “CRM.”
The following table sets forth for the indicated periods the high and low closing sales prices of our common
stock as reported by the New York Stock Exchange.
Fiscal year ending January 31, 2013
First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal year ending January 31, 2012
First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
High
Low
$159.57
$158.94
$159.43
$178.07
$143.08
$159.32
$145.66
$136.60
$118.28
$124.36
$121.37
$139.68
$120.01
$128.96
$110.86
$ 97.48
Dividend Policy
We have never paid any cash dividends on our common stock. Our board of directors currently intends to
retain any future earnings to support operations and to finance the growth and development of our business and
does not intend to pay cash dividends on our common stock for the foreseeable future. Any future determination
related to our dividend policy will be made at the discretion of our board.
Stockholders
As of January 31, 2013 there were 166 registered stockholders of record of our common stock, including
The Depository Trust Company, which holds shares of salesforce.com common stock on behalf of an
indeterminate number of beneficial owners.
Proposal to Increase Authorized Shares of Common Stock
On February 11, 2013, we filed a proxy statement in connection with our special meeting of stockholders
scheduled for March 20, 2013. The sole matter to be voted on at the special meeting is a proposal to amend our
certificate of incorporation in order to increase the number of authorized shares of common stock from
400,000,000 to 1,600,000,000. This increase is necessary for us to effectuate a proposed 4-for-1 forward stock
split, as further described in the proxy statement.
Securities Authorized for Issuance under Equity Compensation Plans
The information concerning our equity compensation plans is incorporated by reference herein to the section
of the Proxy Statement entitled “Equity Compensation Plan Information.”
Issued Convertible Senior Notes and Warrants
During fiscal 2010, we issued at par value $575.0 million of 0.75% convertible senior notes (the “Notes”)
due January 15, 2015 and we issued 6.7 million warrants to purchase our common stock, as described in Note 5
“Notes Payable” of the consolidated financial statements.
26
Stock Performance Graph
The following shall not be deemed incorporated by reference into any of our other filings under the
Securities Exchange Act of 1934, as amended, or the Securities Act of 1933, as amended, except to the extent we
specifically incorporate it by reference into such filing.
The graph below compares the cumulative total stockholder return on our common stock with the
cumulative total return on the Standard & Poor’s 500 Index and the Nasdaq Computer & Data Processing Index
for the period beginning on June 23, 2004 (the date our common stock commenced trading on the New York
Stock Exchange) through January 31, 2013, assuming an initial investment of $100. Data for the Standard &
Poor’s 500 Index and the Nasdaq Computer & Data Processing Index assume reinvestment of dividends.
The comparisons in the graph below are based upon historical data and are not indicative of, nor intended to
forecast, future performance of our common stock.
Comparison of Cumulative Total Return of salesforce.com, inc.
1,600
1,400
1,200
800
1,000
S
R
A
L
L
O
D
600
400
200
-
6/23/04
1/31/05
1/31/06
1/31/07
1/31/08
1/31/09
1/31/10
1/31/11
1/31/12
1/31/13
salesforce.com, inc.
S&P 500 Index
Nasdaq Computer
salesforce.com . . . . . . . . . . .
S&P 500 Index . . . . . . . . . .
Nasdaq Computer & Data
6/23/2004 1/31/2005 1/31/2006 1/31/2007 1/31/2008 1/31/2009 1/31/2010 1/31/2011 1/31/2012 1/31/2013
100
100
124.55
103.25
373.18
111.89
398.45
125.71
471.91
120.5
241.91
72.19
577.73
93.86
1,174.00
112.42
1,061.82
114.72
1,564.82
130.95
Processing Index . . . . . . .
100
100.45
111.93
116.62
117.84
71.02
116
153.34
162.74
170.19
Recent Sales of Unregistered Securities
On December 4, 2012, the Company issued 15,262 shares of Company common stock to former
stockholders of Prior Knowledge, Inc., in a private transaction exempt from the registration requirements of the
Securities Act pursuant to Section 4(2) and/or Regulation S under the Securities Act.
27
ITEM 6. SELECTED FINANCIAL DATA
The following selected consolidated financial data should be read in conjunction with our audited
consolidated financial statements and related notes thereto and with Management’s Discussion and Analysis of
Financial Condition and Results of Operations, which are included elsewhere in this Form 10-K. The
consolidated statement of operations data for fiscal 2013, 2012, and 2011, and the selected consolidated balance
sheet data as of January 31, 2013 and 2012 are derived from, and are qualified by reference to, the audited
consolidated financial statements and are included in this Form 10-K. The consolidated statement of operations
data for fiscal 2010 and 2009 and the consolidated balance sheet data as of January 31, 2011, 2010 and 2009 are
derived from audited consolidated financial statements which are not included in this Form 10-K.
(in thousands, except per share data)
2013
2012
2011
2010
2009
Fiscal Year Ended January 31,
Consolidated Statement of Operations
Revenues:
Subscription and support
Professional services and other
. . . . . . . . . . . . . . . . . . . . . . . . . $2,868,808 $2,126,234 $1,551,145 $1,209,472 $ 984,574
92,195
. . . . . . . . . . . . . . . . . . . .
181,387
140,305
105,994
96,111
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,050,195
2,266,539
1,657,139
1,305,583
1,076,769
Cost of revenues (1)(2):
Subscription and support
Professional services and other
. . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Total cost of revenues . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (1)(2):
Research and development . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before benefit from (provision for) income
taxes and noncontrolling interest . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Benefit from (provision for) income taxes
Consolidated net income (loss)
Less: net income attributable to noncontrolling interest
. . . . . . . . . . . . . . . . . . . . . . . .
. . . . .
494,187
189,392
683,579
360,758
128,128
488,886
208,243
115,570
323,813
159,172
98,753
257,925
2,366,616
1,777,653
1,333,326
1,047,658
429,479
1,614,026
433,821
2,477,326
(110,710)
19,562
(30,948)
(5,698)
295,347
1,169,610
347,781
1,812,738
(35,085)
23,268
(17,045)
(4,455)
187,887
792,029
255,913
1,235,829
97,497
37,735
(24,909)
(6,025)
(127,794)
(142,651)
(270,445)
0
(33,317)
21,745
(11,572)
0
104,298
(34,601)
69,697
(5,223)
131,897
605,199
195,290
932,386
115,272
30,408
(2,000)
(1,299)
142,381
(57,689)
84,692
(3,973)
127,082
93,389
220,471
856,298
99,530
534,413
158,613
792,556
63,742
22,774
(107)
(817)
85,592
(37,557)
48,035
(4,607)
Net income (loss) attributable to salesforce.com . . . . . . . . . . . $ (270,445) $ (11,572) $
64,474 $
80,719 $
43,428
Net earnings per share-basic and diluted:
Basic net income (loss) per share attributable to
salesforce.com common shareholders . . . . . . . . . . . . . . . . . $
(1.92) $
(0.09) $
0.50 $
0.65 $
Diluted net income (loss) per share attributable to
salesforce.com common shareholders . . . . . . . . . . . . . . . . . $
(1.92) $
(0.09) $
0.47 $
0.63 $
Shares used in computing basic net income (loss) per
0.36
0.35
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
141,224
135,302
130,222
124,462
121,183
Shares used in computing diluted net income (loss) per
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
141,224
135,302
136,598
128,114
125,228
(1) Amounts include amortization of purchased intangibles
from business combinations, as follows:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . .
77,249 $
10,922
60,069 $
7,250
15,459 $
4,209
8,010 $
3,241
6,980
1,895
(2) Amounts include stock-based expenses, as follows:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Research and development . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .
33,757 $
76,333
199,284
69,976
17,451 $
45,894
115,730
50,183
12,158 $
18,897
56,451
32,923
12,570 $
13,129
39,722
23,471
11,051
9,852
36,028
20,435
28
2013
2012
2011
2010
2009
As of January 31,
Consolidated Balance Sheet Data:
Cash, cash equivalents and marketable securities . . . . . .
(Negative) working capital
. . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term obligations excluding deferred revenue and
noncontrolling interest (3) . . . . . . . . . . . . . . . . . . . . . .
Retained earnings (deficit)
. . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity controlling interest . . . . . . . .
$1,758,285
(901,744)
5,528,956
$1,447,174
(627,809)
4,164,154
$1,407,557
(201,542)
3,091,165
$1,727,048
798,029
2,460,201
$ 882,565
301,591
1,479,822
175,732
(110,982)
2,317,633
109,349
159,463
1,587,360
516,506
171,035
1,276,491
481,234
106,561
1,043,802
20,106
25,842
671,784
(3) Long-term obligations excluding deferred revenue and noncontrolling interest includes the 0.75%
convertible senior notes issued in January 2010. At January 31, 2013 and 2012, the notes were convertible
and accordingly were classified as a current liability.
29
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
The following discussion contains forward-looking statements, including, without limitation, our
expectations and statements regarding our outlook and future revenues, expenses, results of operations, liquidity,
plans, strategies and objectives of management and any assumptions underlying any of the foregoing. Our actual
results may differ significantly from those projected in the forward-looking statements. Our forward-looking
statements and factors that might cause future actual results to differ materially from our recent results or those
projected in the forward-looking statements include, but are not limited to, those discussed in the section titled
“Forward-Looking Information” and “Risk Factors” of this Annual Report on Form 10-K. Except as required by
law, we assume no obligation to update the forward-looking statements or our risk factors for any reason.
Overview
We are a provider of enterprise cloud computing solutions. We were founded on the simple concept of
delivering customer relationship management, or CRM, applications via the Internet, or “cloud.” We introduced
our first CRM solution in February 2000 and we have expanded our offerings with new editions, solutions and
enhanced features, through internal development and acquisitions. We sell to businesses of all sizes and in almost
every industry worldwide on a subscription basis.
Our mission is to help our customers transform themselves into “customer companies” by empowering them
to connect with their customers, partners, employees and products in entirely new ways. Our objective is to
deliver solutions to help companies transform the way they sell, service, market and innovate. With our four core
services—Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform—customers have the tools
they need to build a next generation social front office with our social and mobile cloud technologies. Key
elements of our strategy include:
•
•
•
Strengthening our market-leading core solutions;
Innovating in high-growth markets;
Improve renewal rates;
• Deepening relationships with our existing customer base;
•
Pursuing new customers aggressively;
• Building our business in top markets globally; and
• Encouraging the development of third-party applications on our cloud computing platforms.
We believe the factors that will influence our ability to achieve our objectives include: our prospective
customers’ willingness to migrate to enterprise cloud computing services; the availability, performance and
security of our service; our ability to continue to release, and gain customer acceptance of, new and improved
features; our ability to successfully integrate acquired businesses and technologies; successful customer adoption
and utilization of our service; acceptance of our service in markets where we have few customers; the emergence
of additional competitors in our market and improved product offerings by existing and new competitors; the
location of new data centers; third-party developers’ willingness to develop applications on our platforms; our
ability to attract new personnel and retain and motivate current personnel; and general economic conditions
which could affect our customers’ ability and willingness to purchase our services, delay the customers’
purchasing decision or affect renewal rates.
To address these factors, we will need to, among other things, continue to add substantial numbers of paying
subscriptions, upgrade our customers to fully featured versions such as our Unlimited Edition or arrangements
such as a Social Enterprise License Agreement, provide high quality technical support to our customers,
30
encourage the development of third-party applications on our platforms and continue to focus on retaining
customers at the time of renewal. Our plans to invest for future growth include the continuation of the expansion
of our data center capacity, the hiring of additional personnel, particularly in direct sales, other customer-related
areas and research and development, the expansion of domestic and international selling and marketing activities,
continuing to develop our brands, the addition of distribution channels, the upgrade of our service offerings, the
development of new services, the integration of acquired technologies, the expansion of our Marketing Cloud and
Salesforce Platform service offerings and the additions to our global infrastructure to support our growth.
We also regularly evaluate acquisitions or investment opportunities in complementary businesses, joint
ventures, services and technologies, and intellectual property rights in an effort to expand our service offerings.
We expect to continue to make such investments and acquisitions in the future and we plan to reinvest a
significant portion of our incremental revenue in fiscal 2014 to grow our business and continue our leadership
role in the cloud computing industry. As a result of our aggressive growth plans, specifically our hiring plan and
acquisition activities, we have incurred significant expenses from equity awards and amortization of purchased
intangibles which have resulted in net losses on a GAAP basis. As we continue with our growth plan, we
anticipate we will have net losses on a GAAP basis for the next several quarters.
In November 2010, we purchased approximately 14 acres of undeveloped real estate in San Francisco,
California, including entitlements and improvements associated with the land. We have capitalized all pre-
construction activities related to the development of the land, including interest costs and property taxes since the
November 2010 purchase. During the first quarter of fiscal 2013, we suspended pre-construction activity. The
total carrying value of the land, building improvements and perpetual parking rights was $321.1 million as of
January 31, 2013. We continue to evaluate our future needs for office facilities space and our options for the
undeveloped real estate.
We expect marketing and sales costs, which were 53 percent of our total revenues for fiscal 2013 and
52 percent for fiscal 2012, to continue to represent a substantial portion of total revenues in the future as we seek
to add and manage more paying subscribers, and build greater brand awareness.
On August 13, 2012, we acquired the outstanding stock of Buddy Media, Inc., (“Buddy”), a social media
marketing platform. We acquired Buddy for the assembled workforce, expected synergies and expanded market
opportunities when integrating Buddy’s social media marketing platform with our current offerings. The
financial results of Buddy are included in our consolidated financial statements from the date of acquisition. The
total purchase price for Buddy was $735.8 million.
We regularly assess the need for a valuation allowance against our deferred tax assets. In making that
assessment, we consider both positive and negative evidence related to the likelihood of realization of the
deferred tax assets to determine, based on the weight of available evidence, whether it is more-likely-than-not
that some or all of the deferred tax assets will not be realized. In our evaluation, we considered our cumulative
loss in recent years and our forecasted future losses as significant pieces of negative evidence. During the third
quarter of fiscal 2013, we determined that the negative evidence outweighed the positive evidence as of
October 31, 2013 and recorded a one-time, non-cash charge to income tax expense in the third quarter of fiscal
2013 in the amount of $149.1 million to establish a valuation allowance for a significant portion of our deferred
tax assets. This accounting treatment has no effect on our actual ability to utilize deferred tax assets such as loss
carryforwards and tax credits to reduce future cash tax payments. We will continue to assess the realizability of
the deferred tax assets in each of the applicable jurisdictions going forward and adjust the valuation allowance
accordingly.
Fiscal Year
Our fiscal year ends on January 31. References to fiscal 2013, for example, refer to the fiscal year ending
January 31, 2013.
31
Sources of Revenues
We derive our revenues from two sources: (1) subscription revenues, which are comprised of subscription
fees from customers accessing our enterprise cloud computing services and from customers purchasing
additional support beyond the standard support that is included in the basic subscription fees; and (2) related
professional services such as process mapping, project management, implementation services and other revenue.
“Other revenue” consists primarily of training fees. Subscription and support revenues accounted for
approximately 94 percent of our total revenues during fiscal 2013. Subscription revenues are driven primarily by
the number of paying subscribers, varying service types, the price of our service and service renewal rates. We
define a “customer” as a separate and distinct buying entity (e.g., a company, a distinct business unit of a large
corporation, a partnership, etc.) that has entered into a contract to access our enterprise cloud computing services.
We define a “subscription” as a unique user account purchased by a customer for use by its employees or other
customer-authorized users, and we refer to each such user as a “subscriber.” The number of paying subscriptions
at each of our customers ranges from one to hundreds of thousands. None of our customers accounted for more
than five percent of our revenues during fiscal 2013, 2012, or 2011.
Subscription and support revenues are recognized ratably over the contract terms beginning on the
commencement dates of each contract. The typical subscription and support term is 12 to 36 months, although
terms range from one to 60 months. Our subscription and support contracts are non-cancelable, though customers
typically have the right to terminate their contracts for cause if we materially fail to perform. We generally
invoice our customers in advance, in annual or quarterly installments, and typical payment terms provide that our
customers pay us within 30 days of invoice. Amounts that have been invoiced are recorded in accounts
receivable and in deferred revenue, or in revenue depending on whether the revenue recognition criteria have
been met. In general, we collect our billings in advance of the subscription service period.
Professional services and other revenues consist of fees associated with consulting and implementation
services and training. Our consulting and implementation engagements are typically billed on a time and
materials basis. We also offer a number of training classes on implementing, using and administering our service
that are billed on a per person, per class basis. Our typical professional services payment terms provide that our
customers pay us within 30 days of invoice.
In determining whether professional services can be accounted for separately from subscription and support
revenues, we consider a number of factors, which are described in “Critical Accounting Policies and Estimates—
Revenue Recognition” below. Prior to February 1, 2011, the deliverables in multiple-deliverable arrangements
were accounted for separately if the delivered items had standalone value and there was objective and reliable
evidence of fair value for the undelivered items. If the deliverables in a multiple-deliverable arrangement could
not be accounted for separately, the total arrangement fee was recognized ratably as a single unit of accounting
over the contracted term of the subscription agreement. A significant portion of our multiple-deliverable
arrangements were accounted for as a single unit of accounting because we did not have objective and reliable
evidence of fair value for certain of our deliverables. Additionally, in these situations, we deferred the direct
costs of a related professional service arrangement and amortized those costs over the same period as the
professional services revenue was recognized.
In October 2009, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update
No. 2009-13, “Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements—a consensus of
the FASB Emerging Issues Task Force” (“ASU 2009-13”) which amended the previous multiple-deliverable
arrangements accounting guidance. Pursuant to the new guidance, objective and reliable evidence of fair value of
the deliverables to be delivered is no longer required in order to account for deliverables in a multiple-deliverable
arrangement separately. Instead, arrangement consideration is allocated to deliverables based on their relative
selling price. In the first quarter of fiscal 2012, we adopted this new accounting guidance on a prospective basis.
We applied the new accounting guidance to those multiple-deliverable arrangements entered into or materially
modified on or after February 1, 2011 which was the beginning of our fiscal 2012.
32
Seasonal Nature of Deferred Revenue and Accounts Receivable
Deferred revenue primarily consists of billings to customers for our subscription service. Over 90 percent of
the value of our billings to customers is for our subscription and support service. We generally invoice our
customers in either annual or quarterly cycles. In the fourth quarter of fiscal 2012, we introduced greater operational
discipline around annual invoicing, for both new business and renewals which resulted in an increase in deferred
revenue. The fourth quarter of fiscal 2013 marks the one year anniversary of this operational shift, therefore the
incremental benefit to deferred revenue from annual invoicing was lower than it was in the fourth quarter of fiscal
2012. Occasionally, we bill customers for their multi-year contract on a single invoice which results in an increase
in noncurrent deferred revenue. We typically issue renewal invoices 30 days in advance of the renewal service
period, and depending on timing, the initial invoice for the subscription and services contract and the subsequent
renewal invoice may occur in different quarters. This may result in an increase in deferred revenue and accounts
receivable. There is a disproportionate weighting towards annual billings in the fourth quarter, primarily as a result
of large enterprise account buying patterns. Our fourth quarter has historically been our strongest quarter for new
business and renewals. The year on year compounding effect of this seasonality in both billing patterns and overall
new and renewal business causes the value of invoices that we generate in the fourth quarter for both new business
and renewals to increase as a proportion of our total annual billings.
Accordingly, the sequential quarterly changes in accounts receivable and the related deferred revenue during
the first three quarters of our fiscal year are not necessarily indicative of the billing activity that occurs in the
fourth quarter as displayed below:
(in thousands)
Fiscal 2013
Accounts receivable, net
. . . . . . . . . . . . . . . . .
Deferred revenue, current and noncurrent . . . .
(in thousands)
Fiscal 2012
. . . . . . . . . . . . . . . . .
Accounts receivable, net
Deferred revenue, current and noncurrent . . . .
(in thousands)
Fiscal 2011
Accounts receivable, net
. . . . . . . . . . . . . . . . .
Deferred revenue, current and noncurrent . . . .
Unbilled Deferred Revenue
April 30,
2012
July 31,
2012
October 31,
2012
January 31,
2013
$ 371,395
1,334,716
$ 446,917
1,337,184
$ 418,590
1,291,703
$ 872,634
1,862,995
April 30,
2011
July 31,
2011
October 31,
2011
January 31,
2012
$ 270,816
915,133
$ 342,397
935,266
$ 312,331
917,821
$ 683,745
1,380,295
April 30,
2010
July 31,
2010
October 31,
2010
January 31,
2011
$ 183,612
664,529
$ 228,550
683,019
$ 258,764
694,557
$ 426,943
934,941
The deferred revenue balance on our consolidated balance sheet does not represent the total contract value
of annual or multi-year, non-cancelable subscription agreements. Unbilled deferred revenue represents future
billings under our subscription agreements that have not been invoiced and, accordingly, are not recorded in
deferred revenue. Unbilled deferred revenue was approximately $3.5 billion as of January 31, 2013 and
approximately $2.2 billion as of January 31, 2012. Due to our sales to large enterprise accounts, we are
experiencing longer contractual commitments by our customers which is reflected in our growing unbilled
deferred revenue. Also as a result, our average contract length has grown and is now between 12 and 36 months.
This has a positive impact on our renewal rate. We expect that the amount of unbilled deferred revenue will
change from quarter to quarter for several reasons, including the specific timing and duration of large customer
subscription agreements, varying billing cycles of subscription agreements, the specific timing of customer
renewals, foreign currency fluctuations, the timing of when unbilled deferred revenue is to be recognized as
revenue, and changes in customer financial circumstances. For multi-year subscription agreements billed
annually, the associated unbilled deferred revenue is typically high at the beginning of the contract period, zero
33
just prior to renewal, and increases if the agreement is renewed. Low unbilled deferred revenue attributable to a
particular subscription agreement is often associated with an impending renewal and may not be an indicator of
the likelihood of renewal or future revenue from such customer. Accordingly, we expect that the amount of
aggregate unbilled deferred revenue will change from year-to-year depending in part upon the number and dollar
amount of subscription agreements at particular stages in their renewal cycle. Such fluctuations are not a reliable
indicator of future revenues.
Cost of Revenues and Operating Expenses
Cost of Revenues. Cost of subscription and support revenues primarily consists of expenses related to
hosting our service and providing support, the costs of data center capacity, depreciation or operating lease
expense associated with computer equipment and software, allocated overhead and amortization expense
associated with capitalized software related to our services and acquired developed technologies. We allocate
overhead such as information technology infrastructure, rent and occupancy charges based on headcount.
Employee benefit costs and taxes are allocated based upon a percentage of total compensation expense. As such,
general overhead expenses are reflected in each cost of revenue and operating expense category. Cost of
professional services and other revenues consists primarily of employee-related costs associated with these
services, including stock-based expenses, the cost of subcontractors and allocated overhead. The cost of
providing professional services is significantly higher as a percentage of the related revenue than for our
enterprise cloud computing subscription service due to the direct labor costs and costs of subcontractors.
We intend to continue to invest additional resources in our enterprise cloud computing services. For
example, we plan to open additional data centers and expand our current data centers in the future. Additionally,
as we acquire new businesses and technologies, the amortization expense associated with this activity will be
included in cost of revenues. The timing of these additional expenses will affect our cost of revenues, both in
terms of absolute dollars and as a percentage of revenues, in the affected periods.
Research and Development. Research and development expenses consist primarily of salaries and related
expenses, including stock-based expenses, the costs of our development and test data center and allocated
overhead. We continue to focus our research and development efforts on adding new features and services,
integrating acquired technologies, increasing the functionality and security and enhancing the ease of use of our
enterprise cloud computing services. Our proprietary, scalable and secure multi-tenant architecture enables us to
provide all of our customers with a service based on a single version of our application. As a result, we do not
have to maintain multiple versions, which enables us to have relatively lower research and development expenses
as compared to traditional enterprise software companies. We expect that in the future, research and development
expenses will increase in absolute dollars and may increase as a percentage of total revenues as we invest in
building the necessary employee and system infrastructure required to support the development of new, and
improve existing, technologies and the integration of acquired businesses and technologies.
Marketing and Sales. Marketing and sales expenses are our largest cost and consist primarily of salaries and
related expenses, including stock-based expenses, for our sales and marketing staff, including commissions,
payments to partners, marketing programs and allocated overhead. Marketing programs consist of advertising,
events, corporate communications, brand building and product marketing activities.
We plan to continue to invest in marketing and sales by expanding our domestic and international selling
and marketing activities, building brand awareness, attracting new customers and sponsoring additional
marketing events. The timing of these marketing events, such as our annual and largest event, Dreamforce, will
affect our marketing costs in a particular quarter. We expect that in the future, marketing and sales expenses will
increase in absolute dollars and continue to be our largest cost.
General and Administrative. General and administrative expenses consist of salaries and related expenses,
including stock-based expenses, for finance and accounting, legal, internal audit, human resources and
management information systems personnel, legal costs, professional fees, other corporate expenses and
allocated overhead. We expect that in the future, general and administrative expenses will increase in absolute
34
dollars as we invest in our infrastructure and we incur additional employee related costs, professional fees and
insurance costs related to the growth of our business and international expansion. We expect general and
administrative costs as a percentage of total revenues to either remain flat or decrease for the next several
quarters.
Stock-Based Expenses. Our cost of revenues and operating expenses include stock-based expenses related to
equity plans for employees and non-employee directors. We recognize our stock-based compensation as an
expense in the statement of operations based on their fair values and vesting periods. These charges have been
significant in the past and we expect that they will increase as our stock price increases, as we hire more
employees and seek to retain existing employees.
For fiscal 2013, we recognized stock-based expense of $379.4 million. As of January 31, 2013, the
aggregate stock compensation remaining to be amortized to costs and expenses was $1.2 billion. We expect this
stock compensation balance to be amortized as follows: $491.0 million during fiscal 2014; $394.2 million during
fiscal 2015; $249.8 million during fiscal 2016; and $92.5 million during fiscal 2017. The expected amortization
reflects only outstanding stock awards as of January 31, 2013 and assumes no forfeiture activity. We expect to
continue to issue stock-based awards to our employees in future periods.
Amortization of Purchased Intangibles from Business Combinations. Our cost of revenues and operating
expenses include amortization of acquisition-related intangible assets, such as the amortization of the cost
associated with an acquired company’s research and development efforts, trade names, customer lists and
customer relationships. We expect this expense to increase as we acquire more companies.
Critical Accounting Estimates
Our consolidated financial statements are prepared in accordance with accounting principles generally
accepted in the United States. The preparation of these consolidated financial statements requires us to make
estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses,
and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions. Our actual results may
differ from these estimates under different assumptions or conditions.
We believe that of our significant accounting policies, which are described in Note 1 to our consolidated
financial statements, the following accounting policies involve a greater degree of judgment and complexity.
Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating
our consolidated financial condition and results of operations.
Revenue Recognition. We derive our revenues from two sources: (1) subscription revenues, which are
comprised of subscription fees from customers accessing our enterprise cloud computing services and from
customers purchasing additional support beyond the standard support that is included in the basic subscription
fee; and (2) related professional services such as process mapping, project management, implementation services
and other revenue. “Other revenue” consists primarily of training fees.
We commence revenue recognition when all of the following conditions are satisfied:
• There is persuasive evidence of an arrangement;
• The service has been or is being provided to the customer;
• The collection of the fees is reasonably assured; and
• The amount of fees to be paid by the customer is fixed or determinable.
Our subscription service arrangements are non-cancelable and do not contain refund-type provisions.
35
Subscription and Support Revenues
Subscription and support revenues are recognized ratably over the contract terms beginning on the
commencement date of each contract, which is the date our service is made available to customers. Amounts that
have been invoiced are recorded in accounts receivable and in deferred revenue or revenue, depending on
whether the revenue recognition criteria have been met.
Professional Services and Other Revenues
The majority of our professional services contracts are on a time and material basis. When these services are
not combined with subscription revenues as a single unit of accounting, as discussed below, these revenues are
recognized as the services are rendered for time and material contracts, and when the milestones are achieved and
accepted by the customer for fixed price contracts. Training revenues are recognized after the services are
performed.
Multiple-Deliverable Arrangements
We enter into arrangements with multiple-deliverables that generally include subscription, premium
support, and professional services.
Prior to February 1, 2011, the deliverables in multiple-deliverable arrangements were accounted for
separately if the delivered items had standalone value and there was objective and reliable evidence of fair value
for the undelivered items. If the deliverables in a multiple-deliverable arrangement could not be accounted for
separately, the total arrangement fee was recognized ratably as a single unit of accounting over the contracted
term of the subscription agreement. A significant portion of our multiple-deliverable arrangements were
accounted for as a single unit of accounting because we did not have objective and reliable evidence of fair value
for certain of our deliverables. Additionally, in these situations, we deferred the direct costs of a professional
services arrangement and amortized those costs over the same period as the professional services revenue is
recognized.
In October 2009, the FASB issued Accounting Standards Update No. 2009-13, “Revenue Recognition
(Topic 605), Multiple-Deliverable Revenue Arrangements—a consensus of the FASB Emerging Issues Task
Force” (“ASU 2009-13”) which amended the previous multiple-deliverable arrangements accounting guidance.
Pursuant to the updated guidance, objective and reliable evidence of fair value of the deliverables to be delivered
is no longer required in order to account for deliverables in a multiple-deliverable arrangement separately.
Instead, arrangement consideration is allocated to deliverables based on their relative selling price.
In the first quarter of fiscal 2012, we adopted this updated accounting guidance on a prospective basis. We
have applied the updated accounting guidance to those multiple-deliverable arrangements entered into or
materially modified on or after February 1, 2011 which was the beginning of fiscal 2012.
The adoption of this updated accounting guidance did not have a material impact on our financial condition,
results of operations or cash flows for the fiscal year ended January 31, 2012. As of January 31, 2013, the
deferred professional services revenue and deferred costs under the previous accounting guidance are
$9.3 million and approximately $3.9 million, respectively, which will continue to be recognized over the related
remaining subscription period.
Under the updated accounting guidance, in order to treat deliverables in a multiple-deliverable arrangement
as separate units of accounting, the deliverables must have standalone value upon delivery. If the deliverables
have standalone value upon delivery, we account for each deliverable separately. Subscription services have
standalone value as such services are often sold separately. In determining whether professional services have
standalone value, we consider the following factors for each professional services agreement: availability of the
36
services from other vendors, the nature of the professional services, the timing of when the professional services
contract was signed in comparison to the subscription service start date, and the contractual dependence of the
subscription service on the customer’s satisfaction with the professional services work. To date, we have
concluded that all of the professional services included in multiple-deliverable arrangements executed have
standalone value.
Under the updated accounting guidance, when multiple-deliverables included in an arrangement are
separated into different units of accounting, the arrangement consideration is allocated to the identified separate
units based on a relative selling price hierarchy. We determine the relative selling price for a deliverable based on
its vendor-specific objective evidence of selling price (“VSOE”), if available, or our best estimate of selling price
(“BESP”), if VSOE is not available. We have determined that third-party evidence (“TPE”) is not a practical
alternative due to differences in our service offerings compared to other parties and the availability of relevant
third-party pricing information. The amount of revenue allocated to delivered items is limited by contingent
revenue, if any.
For certain professional services, we have established VSOE as a consistent number of standalone sales of
this deliverable have been priced within a reasonably narrow range. We have not established VSOE for our
subscription services due to lack of pricing consistency, the introduction of new services and other factors.
Accordingly, we use our BESP to determine the relative selling price.
We determined BESP by considering our overall pricing objectives and market conditions. Significant
pricing practices taken into consideration include our discounting practices, the size and volume of our
transactions, the customer demographic, the geographic area where our services are sold, our price lists, our go-
to-market strategy, historical standalone sales and contract prices. The determination of BESP is made through
consultation with and approval by management, taking into consideration the go-to-market strategy. As our go-
to-market strategies evolve, we may modify our pricing practices in the future, which could result in changes in
relative selling prices, including both VSOE and BESP.
Deferred Revenue. The deferred revenue balance does not represent the total contract value of annual or
multi-year, non-cancelable subscription agreements. Deferred revenue primarily consists of billings or payments
received in advance of revenue recognition from subscription service described above and is recognized as the
revenue recognition criteria are met. We generally invoice customers in annual or quarterly installments.
Deferred revenue is influenced by several factors, including seasonality, the compounding effects of renewals,
invoice duration, invoice timing and new business linearity within the quarter.
As a result of the updated accounting guidance previously described, billings against professional services
arrangements entered into prior to February 1, 2011 were generally added to deferred revenue and recognized
over the remaining related subscription contract term.
Deferred revenue that will be recognized during the succeeding twelve month period is recorded as current
deferred revenue and the remaining portion is recorded as noncurrent.
Deferred Commissions. We defer commission payments to our direct sales force. The commissions are
deferred and amortized to sales expense over the non-cancelable terms of the related subscription contracts with
our customers, which are typically 12 to 36 months. The commission payments, which are paid in full the month
after the customer’s service commences, are a direct and incremental cost of the revenue arrangements. The
deferred commission amounts are recoverable through the future revenue streams under the non-cancelable
customer contracts. We believe this is the preferable method of accounting as the commission charges are so
closely related to the revenue from the non-cancelable customer contracts that they should be recorded as an
asset and charged to expense over the same period that the subscription revenue is recognized.
37
During fiscal 2013, we deferred $232.6 million of commission expenditures and we amortized
$154.8 million to sales expense. During the same period a year ago, we deferred $167.2 million of commission
expenditures and we amortized $107.2 million to sales expense. Deferred commissions on our consolidated
balance sheets totaled $254.4 million at January 31, 2013 and $176.6 million at January 31, 2012.
Goodwill and Long-Lived Assets. We make estimates, assumptions, and judgments when valuing goodwill
and other intangible assets in connection with the initial purchase price allocation of an acquired entity, as well as
when evaluating the recoverability of our goodwill and other intangible assets on an ongoing basis. These
estimates are based upon a number of factors, including historical experience, market conditions, and information
obtained from the management of acquired companies. Critical estimates in valuing certain intangible assets
include, but are not limited to, historical and projected customer retention rates, anticipated growth in revenue
from the acquired customers and acquired technology, and the expected use of the acquired assets. These factors
are also considered in determining the useful life of acquired intangible assets. The amounts and useful lives
assigned to identified intangible assets impacts the amount and timing of future amortization expense.
The value of our goodwill and intangible assets could be impacted by future adverse changes such as, but
not limited to: a substantial decline in our market capitalization; an adverse action or assessment by a regulator;
and unanticipated competition.
We evaluate and test the recoverability of our goodwill for impairment at least annually during the fourth
quarter or more often if and when circumstances indicate that goodwill may not be recoverable. Each period we
evaluate the estimated remaining useful life of our intangible assets and whether events or changes in
circumstances warrant a revision to the remaining period of amortization. We evaluate long-lived assets, such as
property and equipment, and purchased intangible assets for impairment whenever events or changes in
circumstances indicate that the carrying amount of the assets may not be recoverable. Such events or changes in
circumstances include, but are not limited to, a significant decrease in the fair value of the underlying asset, a
significant decrease in the benefits realized from the acquired assets, difficulty and delays in integrating the
business or a significant change in the operations of the acquired assets or use of an asset. A long-lived asset is
considered impaired if its carrying amount exceeds the estimated future undiscounted cash flows the asset is
expected to generate. If a long-lived asset is considered to be impaired, the impairment to be recognized is the
amount by which the carrying amount of the asset exceeds the fair value of the asset or asset group.
Strategic Investments. We report our investments in non-marketable equity and debt securities, which
consist of minority equity and debt investments in privately-held companies, at cost or fair value when an event
or circumstance indicates an other-than-temporary decline in value has occurred. Management evaluates
financial results, earnings trends, technology milestones and subsequent financing of these companies, as well as
the general market conditions to identify indicators of other-than-temporary impairment.
Business Combinations. Accounting for business combinations requires us to make significant estimates and
assumptions, especially at the acquisition date with respect to tangible and intangible assets acquired and
liabilities assumed and pre-acquisition contingencies. We use our best estimates and assumptions to accurately
assign fair value to the tangible and intangible assets acquired and liabilities assumed at the acquisition date.
Examples of critical estimates in valuing certain of the intangible assets and goodwill we have acquired
include but are not limited to:
•
•
•
future expected cash flows from subscription and support contracts, professional services contracts,
other customer contracts and acquired developed technologies and patents;
expected costs to develop the in-process research and development into commercially viable products
and estimated cash flows from the projects when completed;
the acquired company’s trade name, trademark and existing customer relationship, as well as
assumptions about the period of time the acquired trade name and trademark will continue to be used in
our offerings;
38
•
•
uncertain tax positions and tax related valuation allowances assumed; and
discount rates.
Unanticipated events and circumstances may occur that may affect the accuracy or validity of such
assumptions, estimates or actual results.
Stock-Based Options and Awards. We recognize the fair value of our stock options and awards on a straight-
line basis over the requisite service period of the option or award which is the vesting term of generally four
years for stock options and restricted stock awards and one year for shares issued pursuant to our Employee
Stock Purchase Plan (“ESPP”). The fair value of each option or award is estimated on the date of grant using the
Black-Scholes option pricing model. The estimated forfeiture rate applied is based on historical forfeiture rates.
Inputs into the Black-Scholes option pricing model include:
• The estimated life for the stock options which is estimated based on an actual analysis of expected life.
The estimated life for shares issued pursuant to our ESPP is based on the two purchase periods within
the 12 month offering period;
• The risk free interest rate which is based on the rate for a U.S. government security with the same
estimated life at the time of the option grant and the stock purchase rights; and
• The future stock price volatility which is estimated considering both our observed option-implied
volatilities and our historical volatility calculations. We believe this is the best estimate of the expected
volatility over the expected life of our stock options and stock purchase rights.
Income Taxes. We use the asset and liability method of accounting for income taxes. Under this method,
deferred tax assets and liabilities are determined based on temporary differences between the financial statement
and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are
expected to reverse. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the
consolidated statements of operations in the period that includes the enactment date.
Our tax positions are subject to income tax audits by multiple tax jurisdictions throughout the world. We
recognize the tax benefit of an uncertain tax position only if it is more likely than not that the position is
sustainable upon examination by the taxing authority, based on the technical merits. The tax benefit recognized is
measured as the largest amount of benefit which is greater than 50 percent likely to be realized upon settlement
with the taxing authority. We recognize interest accrued and penalties related to unrecognized tax benefits in our
income tax provision.
We regularly assess the need for a valuation allowance against our deferred tax assets. In making that
assessment, we consider both positive and negative evidence related to the likelihood of realization of the
deferred tax assets on a jurisdictional basis to determine, based on the weight of available evidence, whether it is
more likely than not that some or all of the deferred tax assets will not be realized. Examples of positive and
negative evidence include historical taxable income or losses, forecasted income or losses, the estimated timing
of the reversals of existing temporary differences as well as prudent and feasible tax planning strategies.
Valuation allowance is established when necessary to reduce deferred tax assets to the amounts more likely than
not expected to be realized. Our income tax provision would increase or decrease in the period in which the
assessment is changed.
Our tax provision could be adversely affected by changes in the mix of earnings and losses in countries with
differing statutory tax rates, certain non-deductible expenses, changes in the valuation of deferred tax assets and
liabilities, changes in tax laws and accounting principles as well as changes in excess tax benefits related to
exercises and vesting of stock-based compensation that are allocated directly to stockholders’ equity.
39
Results of Operations
The following tables set forth selected data for each of the periods indicated (in thousands):
Revenues:
Fiscal Year Ended January 31,
2013
2012
2011
Subscription and support . . . . . . . . . . . . . . . . . . . $2,868,808 $2,126,234 $1,551,145
105,994
Professional services and other . . . . . . . . . . . . . .
140,305
181,387
Total revenues . . . . . . . . . . . . . . . . . . . . . . .
3,050,195
2,266,539
1,657,139
Cost of revenues:
Subscription and support . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . .
494,187
189,392
360,758
128,128
208,243
115,570
Total cost of revenues . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
Operating expenses:
. . . . . . . . . . . . . . . . .
Research and development
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before benefit from (provision for)
683,579
2,366,616
488,886
1,777,653
323,813
1,333,326
429,479
1,614,026
433,821
2,477,326
(110,710)
19,562
(30,948)
(5,698)
295,347
1,169,610
347,781
1,812,738
(35,085)
23,268
(17,045)
(4,455)
187,887
792,029
255,913
1,235,829
97,497
37,735
(24,909)
(6,025)
income taxes and noncontrolling interest
. . . . . . . .
Benefit from (provision for) income taxes . . . . . . . . .
(127,794)
(142,651)
(33,317)
21,745
104,298
(34,601)
Consolidated net income (loss) . . . . . . . . . . . . . . . . . .
Less: Net income attributable to noncontrolling
(270,445)
(11,572)
69,697
interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
0
0
(5,223)
Net income (loss) attributable to salesforce.com . . . . $ (270,445) $ (11,572) $
64,474
Balance Sheet Data:
Cash, cash equivalents and marketable securities . . . . $1,758,285 $1,447,174
1,380,295
Deferred revenue, current and noncurrent . . . . . . . . . .
1,862,995
As of January 31,
2013
2012
Unbilled deferred revenue was approximately $3.5 billion as of January 31, 2013 and $2.2 billion as of
January 31, 2012. Unbilled deferred revenue represents future billings under our non-cancelable subscription
agreements that have not been invoiced and, accordingly, are not recorded in deferred revenue.
40
Cost of revenues and marketing and sales expenses include the following amounts related to amortization of
purchased intangibles from business combinations:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . .
Fiscal Year Ended January 31,
2013
$77,249
10,922
2012
$60,069
7,250
2011
$15,459
4,209
Cost of revenues and operating expenses include the following amounts related to stock-based awards:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development
. . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . .
$ 33,757
76,333
199,284
69,976
$ 17,451
45,894
115,730
50,183
2013
2012
2011
$12,158
18,897
56,451
32,923
Fiscal Year Ended January 31,
Revenues by geography were as follows:
Revenues by geography:
Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal Year Ended January 31,
2013
2012
2011
$2,123,736
525,304
401,155
$1,540,289
408,456
317,794
$1,135,019
291,784
230,336
$3,050,195
$2,266,539
$1,657,139
Approximately 94 percent, 93 percent and 94 percent of the Americas revenue in fiscal 2013, 2012 and
2011, respectively, was attributed to the United States.
41
The following tables set forth selected consolidated statements of operations data for each of the periods
indicated as a percentage of total revenues:
Revenues:
Subscription and support
. . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . . .
94%
6
94%
6
94%
6
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . .
100
100
100
Fiscal Year Ended January 31,
2013
2012
2011
Cost of revenues:
Subscription and support
. . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . . .
Total cost of revenues . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:
Research and development . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before benefit from (provision for) income
taxes and noncontrolling interest
. . . . . . . . . . . . . . . . . .
Benefit from (provision for) income taxes . . . . . . . . . . . . .
Consolidated net income (loss) . . . . . . . . . . . . . . . . . . . . . .
Less: Net income attributable to noncontrolling interest . .
16
6
22
78
14
53
15
82
(4)
1
(1)
0
(4)
(5)
(9)
0
16
6
22
78
13
52
15
80
(2)
1
(1)
0
(2)
1
(1)
0
13
7
20
80
11
48
15
74
6
2
(2)
0
6
(2)
4
0
Net income (loss) attributable to salesforce.com . . . . . . . .
(9)%
(1)%
4%
Fiscal Year Ended January 31,
2013
2012
2011
Revenues by geography:
Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
70%
17
13
68%
18
14
68%
18
14
100%
100%
100%
42
Amortization of purchased intangibles from business
combinations:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . .
3%
0
3%
0
1%
0
Fiscal Year Ended January 31,
2013
2012
2011
Fiscal Year Ended January 31,
2013
2012
2011
Stock-based awards:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . .
1%
3
7
2
1%
2
5
2
1%
1
3
2
Fiscal Years Ended January 31, 2013 and 2012
Revenues.
(In thousands)
Fiscal Year Ended January 31,
Variance
2013
2012
Dollars
Percent
Subscription and support . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . .
$2,868,808
181,387
$2,126,234
140,305
$742,574
41,082
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . .
$3,050,195
$2,266,539
$783,656
35%
29%
35%
Total revenues were $3.1 billion for fiscal 2013, compared to $2.3 billion during the same period a year ago,
an increase of $783.7 million, or 35 percent. Subscription and support revenues were $2.9 billion, or 94 percent
of total revenues, for fiscal 2013, compared to $2.1 billion, or 94 percent of total revenues, during the same
period a year ago. The increase in subscription and support revenues was due primarily to new customers,
upgrades and additional subscriptions from existing customers and improved renewal rates as compared to a year
ago. During fiscal 2013, we continued to invest in a variety of customer programs and initiatives which, along
with longer contract durations and increasing enterprise adoption, have helped improve our renewal rates. The
price per user per month for our three primary offerings, Professional Edition, Enterprise Edition and Unlimited
Edition, in fiscal 2013 has generally remained consistent relative to prior periods. Professional services and other
revenues were $181.4 million, or six percent of total revenues, for fiscal 2013, compared to $140.3 million, or six
percent of total revenues, for the same period a year ago. The increase in professional services and other revenues
was due primarily to the higher demand for services from an increased number of customers.
Revenues in Europe and Asia Pacific accounted for $926.5 million, or 30 percent of total revenues, for fiscal
2013, compared to $726.3 million, or 32 percent of total revenues, during the same period a year ago, an increase
of $200.2 million, or 28 percent. The increase in revenues outside of the Americas was the result of the
increasing acceptance of our service, our focus on marketing our services internationally and improved renewal
rates as a result of the reasons stated above. Revenues outside of the Americas increased despite an overall
strengthening of the U.S. dollar relative to major international currencies, which reduced aggregate international
revenues by $43.9 million compared to the same period a year ago.
43
Cost of Revenues.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Subscription and support
. . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . . .
$494,187
189,392
$360,758
128,128
$133,429
61,264
Total cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . .
$683,579
$488,886
$194,693
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .
22%
22%
Cost of revenues was $683.6 million, or 22 percent of total revenues, for fiscal 2013, compared to $488.9
million, or 22 percent of total revenues, during the same period a year ago, an increase of $194.7 million. The
increase in absolute dollars was primarily due to an increase of $77.5 million in employee-related costs, an
increase of $16.3 million in stock-based expenses, an increase of $36.2 million in service delivery costs,
primarily due to our efforts to increase data center capacity, an increase of $37.5 million in depreciation and
amortization expenses, $17.2 million of which related to the amortization of purchased intangible assets and an
increase of $14.6 million in allocated overhead. We have increased our headcount by 32 percent since
January 31, 2012 to meet the higher demand for services from our customers. Some of the increase in headcount
was due to acquired businesses.
We intend to continue to invest additional resources in our enterprise cloud computing services and data
center capacity. Additionally, the amortization of purchased intangible assets will increase as we acquire
additional businesses and technologies. We also plan to add additional employees in our professional services
group to facilitate the adoption of our services. The timing of these expenses will affect our cost of revenues,
both in terms of absolute dollars and as a percentage of revenues in future periods.
Research and Development.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Research and development . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .
$429,479
$295,347
$134,132
14%
13%
Research and development expenses were $429.5 million, or 14 percent of total revenues, during fiscal
2013, compared to $295.3 million, or 13 percent of total revenues, during the same period a year ago, an increase
of $134.1 million. The increase in absolute dollars was primarily due to an increase of $92.6 million in
employee-related costs, an increase of $30.4 million in stock-based expenses and an increase of $8.8 million in
our development and test data center. We increased our research and development headcount by 36 percent since
January 31, 2012 in order to improve and extend our service offerings and develop new technologies. Some of
the increase in headcount was due to acquired businesses.
We expect that research and development expenses will increase in absolute dollars and may increase as a
percentage of revenues in fiscal 2014 and future periods because we expect to continue to invest in building the
necessary employee and system infrastructure required to support the development of new, and improve existing,
technologies and the integration of acquired technologies.
44
Marketing and Sales.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . .
$1,614,026
$1,169,610
$444,416
53%
52%
Marketing and sales expenses were $1.6 billion, or 53 percent of total revenues, for fiscal 2013, compared to
$1.2 billion, or 52 percent of total revenues, during the same period a year ago, an increase of $444.4 million.
The increase in absolute dollars was primarily due to increases of $305.9 million in employee-related costs,
including amortization of deferred commissions, $83.6 million in stock-based expenses, $29.3 million in
advertising, marketing and event costs and $23.7 million in allocated overhead. Our marketing and sales
headcount increased by 25 percent since January 31, 2012 as we hired additional sales personnel to focus on
adding new customers and increasing penetration within our existing customer base. Some of the increase in
headcount was due to acquired businesses.
General and Administrative.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
General and administrative . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . .
$433,821
$347,781
$86,040
15%
15%
General and administrative expenses were $433.8 million, or 15 percent of total revenues, during fiscal
2013, compared to $347.8 million, or 15 percent of total revenues, during the same period a year ago, an increase
of $86.0 million. The increase was primarily due to an increase of $56.2 million in employee-related costs and an
increase of $19.8 million in stock-based expenses. Our general and administrative headcount increased by 15
percent since January 31, 2012 as we added personnel to support our growth.
Loss from operations.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Loss from operations . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . .
$(110,710)
$(35,085)
$(75,625)
(4)%
(2)%
Loss from operations during fiscal 2013 was $110.7 million and included $379.4 million of stock-based
expenses and $88.2 million of amortization of purchased intangibles. During the same period a year ago, loss
from operations was $35.1 million and included $229.3 million of stock-based expenses and $67.3 million of
amortization of purchased intangibles.
Investment income.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Investment income . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . .
$19,562
$23,268
$(3,706)
1%
1%
45
Investment income consists of income on our cash and marketable securities balances. Investment income
was $19.6 million during fiscal 2013 and was $23.3 million during the same period a year ago. The decrease was
primarily due to lower yields and interest rates on our portfolio compared to the same period a year ago.
Interest expense.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . .
$(30,948)
$(17,045)
$(13,903)
(1)%
(1)%
Interest expense consists of interest on our convertible senior notes and capital leases. Interest expense, net
of interest costs capitalized, was $30.9 million during fiscal 2013 and was $17.0 million during the same period a
year ago. During fiscal 2013, we capitalized $2.4 million of interest costs related to capital projects. Capitalized
interest during the same period a year ago was $14.6 million. During the first quarter of fiscal 2013, we
suspended pre-construction activity, which includes capitalized interest costs, on the undeveloped real estate in
San Francisco, California resulting in an increase in interest expense as compared to the same period a year ago.
Benefit from (provision for) income taxes.
(In thousands)
Fiscal Year Ended
January 31,
2013
2012
Variance
Dollars
Benefit from (provision for) income taxes . . . . . . . . .
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(142,651)
$21,745
$(164,396)
(112)%
65%
We recorded a tax provision of $142.7 million during fiscal 2013, which resulted in a negative effective tax
rate of 112 percent. The effective tax rate substantially differed from the federal statutory tax rate of 35 percent
primarily due to the tax charge of $186.8 million to establish a valuation allowance for a significant portion of
our deferred tax assets.
We regularly assess the need for a valuation allowance against our deferred tax assets by considering both
positive and negative evidence related to the likelihood of the realization of the deferred tax assets to determine if
it is more-likely-than-not that some or all of the deferred tax assets will be realized. In our evaluation, we
considered our cumulative loss in recent years and our forecasted future losses as significant pieces of negative
evidence. During fiscal 2013, we determined that the negative evidence outweighed the positive evidence and a
valuation allowance for a significant portion of our deferred tax assets was established that resulted in a tax
expense of $186.8 million. We will continue to assess the realizability of the deferred tax assets in each of the
applicable jurisdictions going forward and adjust the valuation allowance accordingly. Due to the valuation
allowance, the effective tax rate could be volatile and is therefore difficult to forecast in future periods. See
Note 8 “Income Taxes” to the Notes to the Consolidated Financial Statements for our reconciliation of income
taxes at the statutory federal rate to the provision for income taxes.
We recorded a tax benefit of $21.7 million during fiscal 2012, which resulted in an effective tax rate of
65 percent. The effective tax rate was higher than the federal statutory tax rate of 35 percent primarily due to
federal and California tax credits and the impact of the Radian6 acquisition. The combined effect of these tax
benefits was partially offset by foreign tax expense and non-deductible amounts. The effect on the tax rate was
magnified because of the relatively small pre-tax loss.
46
We also receive certain tax incentives in Switzerland and Singapore in the form of reduced tax rates. These
temporary tax reduction programs will expire in 2016 and 2014, respectively. The Singapore program, however,
is eligible for renewal.
Fiscal Years Ended January 31, 2012 and 2011
Revenues.
(In thousands)
Fiscal Year Ended
January 31,
Variance
2012
2011
Dollars
Percent
Subscription and support . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . .
$2,126,234
140,305
$1,551,145
105,994
$575,089
34,311
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,266,539
$1,657,139
$609,400
37%
32%
37%
Total revenues were $2.3 billion for fiscal 2012, compared to $1.7 billion during fiscal 2011, an increase of
$609.4 million, or 37 percent. Subscription and support revenues were $2.1 billion, or 94 percent of total
revenues, for fiscal 2012, compared to $1.6 billion, or 94 percent of total revenues, during fiscal 2011. The
increase in subscription and support revenues was due primarily to new customers, upgrades and additional
subscriptions from existing customers and improved renewal rates as compared to fiscal 2011. The price per user
per month for our three primary offerings, Professional Edition, Enterprise Edition and Unlimited Edition, in
fiscal 2012 has generally remained consistent relative to fiscal 2011. Professional services and other revenues
were $140.3 million, or six percent of total revenues, for fiscal 2012, compared to $106.0 million, or six percent
of total revenues, for fiscal 2011. The increase in professional services and other revenues was due primarily to
the improved utilization of existing headcount and a benefit from the prospective adoption of the new revenue
accounting guidance for multiple-deliverable arrangements.
Revenues in Europe and Asia Pacific accounted for $726.3 million, or 32 percent of total revenues, for fiscal
2012, compared to $522.1 million, or 32 percent of total revenues, during fiscal 2011, an increase of
$204.1 million, or 39 percent. The increase in revenues outside of the Americas was the result of the increasing
acceptance of our service, our focus on marketing our services internationally and improved renewal rates.
Additionally, the value of the U.S. dollar relative to foreign currencies contributed to a slight increase in
U.S. dollar revenues outside of the Americas for fiscal 2012 as compared to fiscal 2011. The foreign currency
impact had the effect of increasing our aggregate revenues by $36.9 million compared to fiscal 2011.
Cost of Revenues.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Subscription and support
. . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . . .
$360,758
128,128
$208,243
115,570
$152,515
12,558
Total cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . .
$488,886
$323,813
$165,073
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .
22%
20%
Cost of revenues was $488.9 million, or 22 percent of total revenues, during fiscal 2012, compared to
$323.8 million, or 20 percent of total revenues, during fiscal 2011, an increase of $165.1 million. The increase in
absolute dollars was primarily due to an increase of $20.4 million in employee-related costs, an increase of
$5.3 million in stock based expenses, an increase of $39.8 million in service delivery costs, primarily due to our
efforts to increase data center capacity, an increase of $68.3 million in depreciation and amortization expenses,
$44.6 million of which related to the amortization of purchased intangible assets, an increase of $24.2 million in
47
outside subcontractor and other service costs, and an increase of $5.5 million in allocated overhead. Gross profit
margins for professional services and other revenues improved during fiscal 2012 primarily due to the improved
utilization of existing headcount and a benefit from the prospective adoption of the new revenue accounting
guidance for multiple-deliverable arrangements.
Research and Development.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Research and development . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .
$295,347
$187,887
$107,460
13%
11%
Research and development expenses were $295.3 million, or 13 percent of total revenues, during fiscal
2012, compared to $187.9 million, or 11 percent of total revenues, during fiscal 2011, an increase of
$107.5 million. The increase in absolute dollars was primarily due to an increase of $66.7 million in employee-
related costs, an increase of $27.0 million in stock-based expenses, an increase of $2.2 million in our
development and test data center, an increase of $1.4 million in depreciation and amortization expenses and an
increase of $8.6 million in allocated overhead. We increased our research and development headcount by
52 percent in fiscal 2012 in order to improve and extend our service offerings and develop new technologies.
Some of the increase in headcount was due to acquired businesses.
Marketing and Sales.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .
$1,169,610
$792,029
$377,581
52%
48%
Marketing and sales expenses were $1,169.6 million, or 52 percent of total revenues, during fiscal 2012,
compared to $792.0 million, or 48 percent of total revenues, during fiscal 2011, an increase of $377.6 million.
The increase in absolute dollars was primarily due to increases of $255.6 million in employee-related costs,
$59.3 million in stock-based expenses, $22.5 million in advertising, marketing and event costs, $21.8 million in
allocated overhead, $8.2 million in outside subcontractor and other service costs, $3.1 million in depreciation and
amortization and the preliminary settlement of the California wage and hour case. Our marketing and sales
headcount increased by 44 percent in fiscal 2012 as we hired additional sales personnel to focus on adding new
customers and increasing penetration within our existing customer base. Some of the increase in headcount was
due to acquired businesses.
General and Administrative.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
General and administrative . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .
$347,781
$255,913
$91,868
15%
15%
General and administrative expenses were $347.8 million, or 15 percent of total revenues, during fiscal 2012,
compared to $255.9 million, or 15 percent of total revenues, during fiscal 2011, an increase of $91.9 million. The
increase was primarily due to increases of $57.5 million in employee-related costs, $17.3 million in stock-based
expenses and $14.3 million in professional and outside service costs. Our general and administrative headcount
increased by 46 percent in fiscal 2012 as we added personnel to support our growth.
48
Income (loss) from operations.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Income (loss) from operations . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . .
$(35,085)
$97,497
$(132,582)
(2)%
6%
Loss from operations during fiscal 2012 was $35.1 million and included $229.3 million of stock-based
expenses and $67.3 million of amortization of purchased intangibles. During fiscal 2011, operating income was
$97.5 million and included $120.4 million of stock-based expenses and $19.7 million of amortization of
purchased intangibles.
Investment income.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . . . .
$23,268
$37,735
$(14,467)
1%
2%
Investment income consists of income on cash and marketable securities balances. Investment income was
$23.3 million during fiscal 2012 and was $37.7 million during fiscal 2011. The decrease was primarily due to a
reduction in realized gains from sales of marketable securities, the decrease in marketable securities balances and
lower interest rates.
Interest expense.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . . .
$(17,045)
$(24,909)
$7,864
(1)%
(2)%
Interest expense consists of interest on our convertible senior notes and capital leases. Interest expense was
$17.0 million, net of interest costs capitalized, during fiscal 2012 and was $24.9 million during fiscal 2011.
During fiscal 2012, we capitalized $14.6 million of interest costs related to capital projects, specifically costs
related to our real estate holdings, which began during the fourth quarter of fiscal 2011, and our capitalized
internal-use software development costs. Capitalized interest during fiscal 2011 was $4.0 million.
Other expense.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(4,455)
$(6,025)
$1,570
Other expense primarily consists of realized gains and losses resulting from strategic investment activity and
foreign currency transaction gains and losses. Other expense decreased primarily due to the net gain of $2.9
million from activity within our portfolio of noncontrolling equity and debt investments in privately-held
companies offset by realized and unrealized losses on foreign currency transactions for fiscal 2012 compared to
fiscal 2011.
49
Benefit from (provision for) income taxes.
(In thousands)
Fiscal Year Ended
January 31,
2012
2011
Variance
Dollars
Benefit (provision) for income taxes . . . . . . . . . . . . . . . .
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$21,745
$(34,601)
$56,346
65%
33%
The benefit for income taxes was $21.7 million during fiscal 2012, compared to an income tax provision of
$34.6 million during fiscal 2011.
Our effective tax rate was 65 percent for fiscal 2012 compared to 33 percent for fiscal 2011. The higher tax
rate was primarily attributable to an increase in federal and California tax credits and a tax benefit related to the
May 2011 acquisition of Radian6. The combined effect of these tax benefits was partially offset by an increase in
the foreign tax rate differential. Foreign tax expense relative to our fiscal 2012 pre-tax loss was higher as
compared to foreign tax expense relative to our fiscal 2011 pre-tax income. The combined effect of these items
on a small net loss before income taxes resulted in a comparatively higher fiscal 2012 effective tax rate.
The lower fiscal 2012 state tax rate was primarily attributable to two items. First, California enacted several
income tax law changes, which generally benefited California-based companies. The result of this tax law change
substantially reduced our state effective tax rate. Second, the Company was subject to minimum state taxes,
which reduced the state tax benefit. The combined effect of these tax items was an overall small fiscal 2012 state
tax benefit. Note that we separately recorded an income tax expense of $2.2 million in fiscal 2011 to re-value the
anticipated future tax effects of our California temporary differences related to this tax law change.
We also receive certain tax incentives in Switzerland and Singapore in the form of reduced tax rates. These
temporary tax reduction programs will expire in 2016 and 2014, respectively. The Singapore program, however,
is eligible for renewal.
New Accounting Pronouncement
In July 2012, the FASB issued Accounting Standards Update No. 2012-02, Intangibles—Goodwill and
Other (Topic 350)—Testing Indefinite-Lived Intangible Assets for Impairment (ASU 2012-02), to allow entities
to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU 2012-02 permits an
entity to first perform a qualitative assessment to determine whether it is more likely than not that the fair value
of an indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is
necessary to perform the currently prescribed quantitative impairment test by comparing the fair value of the
indefinite-lived intangible asset with its carrying value. Otherwise, the quantitative impairment test is not
required. We plan to adopt ASU 2012-02 in fiscal 2014 and do not believe that the adoption will have a material
effect on the consolidated financial statements.
Liquidity and Capital Resources
At January 31, 2013, our principal sources of liquidity were cash, cash equivalents and marketable securities
totaling $1.8 billion and accounts receivable of $872.6 million.
Net cash provided by operating activities was $736.9 million during fiscal 2013 and $591.5 million during
the same period a year ago. Cash provided by operating activities has historically been affected by: the amount of
net loss adjusted for non-cash expense items such as depreciation and amortization, amortization of purchased
intangibles from business combinations, amortization of debt discount, and the expense associated with stock-
based awards; the reclassification of excess tax benefits from employee stock plans to cash flows from financing
activities; the timing of employee related costs including commissions and bonus payments; the timing of
collections from our customers, which is our largest source of operating cash flows; and changes in working
capital accounts.
50
Our working capital accounts consist of accounts receivables and prepaid assets and other current assets.
Claims against working capital include accounts payable, accrued expenses and other current liabilities and our
convertible notes. Our working capital may be impacted by factors in future periods, certain amounts and timing
of which are seasonal, such as billings to customers for subscriptions and support services and the subsequent
collection of those billings.
As described above in “Seasonal Nature of Deferred Revenue and Accounts Receivable,” our fourth quarter
has historically been our strongest quarter for new business and renewals. The year on year compounding effect of
this seasonality in both billing patterns and overall business causes the value of invoices that we generate in the
fourth quarter to increase as a proportion of our total annual billings. Additionally, due to continually increased
annual cycle billing patterns, the value of customer billings during the fourth quarter of fiscal 2013 contributed to a
higher accounts receivable and deferred revenue balances as of January 31, 2013 than as of January 31, 2012.
We generally invoice our customers for our subscription and services contracts in advance in annual or
quarterly installments. We typically issue renewal invoices 30 days in advance of the renewal service period, and
depending on timing, the initial invoice for the subscription and services contract and the subsequent renewal
invoice may occur in different quarters. Such invoice amounts are initially reflected in accounts receivable and
deferred revenue, which is reflected on the balance sheet. The operating cash flow benefit of increased billing
activity generally occurs in the subsequent quarter when we collect from our customers.
In fiscal 2013, net cash provided by operating activities increased $145.4 million over the same period a
year ago primarily due to higher net income after adjusting for depreciation and amortization, stock-based
compensation, and changes in working capital accounts which include the establishment of the tax valuation
allowance during the year.
Net cash used in investing activities was $938.9 million during fiscal 2013 and $489.7 million during the
same period a year ago. The net cash used in investing activities during fiscal 2013 primarily related to the
purchase of Rypple, Inc. (“Rypple”) in February 2012, the purchase of Buddy in August 2012, the purchase of
GoInstant, Inc. (“GoInstant”) in September 2012, capital expenditures, investment of cash balances and strategic
investments offset by proceeds from sales and maturities of marketable securities.
Net cash provided by financing activities was $334.5 million during fiscal 2013 and $75.9 million during
the same period a year ago. Net cash provided by financing activities during fiscal 2013 consisted primarily of
$351.4 million of proceeds from equity plans and $14.9 million of excess tax benefits from employee stock plans
offset by $31.8 million of principal payments on capital leases.
In January 2010, we issued $575.0 million of 0.75% convertible senior notes due January 15, 2015 (the
“Notes”) and concurrently entered into convertible notes hedges (the “Note Hedges”) and separate warrant
transactions (the “Warrants”). The Notes will mature on January 15, 2015, unless earlier converted. Upon
conversion of any Notes, we will deliver cash up to the principal amount of the Notes and, with respect to any
excess conversion value greater than the principal amount of the Notes, shares of our common stock, cash, or a
combination of both. To date, there has been a nominal amount of conversions.
For 20 trading days during the 30 consecutive trading days ended October 31, 2012, our common stock
traded at a price exceeding 130% of the conversion price of $85.36 per share applicable to the Notes.
Accordingly, the Notes were convertible at the holders’ option for the quarter ending January 31, 2013. The
Notes are classified as a current liability on our consolidated balance sheet as of January 31, 2013. For 20 trading
days during the 30 consecutive trading days ended January 31, 2013, our common stock traded at a price
exceeding 130% of the conversion price of $85.36 per share applicable to the Notes. Accordingly, the Notes will
be convertible at the holders’ option for the quarter ending April 30, 2013, and will remain classified as a current
liability on our consolidated balance sheet.
51
Our cash, cash equivalents and marketable securities are comprised primarily of corporate notes and other
obligations, U.S. treasury securities, U.S. agency obligations, government obligations, collateralized mortgage
obligations, mortgage backed securities, time deposits, money market mutual funds and municipal securities.
As of January 31, 2013, we have a total of $60.8 million in letters of credit outstanding in favor of certain
landlords for office space. To date, no amounts have been drawn against the letters of credit, which renew
annually and mature at various dates through December 2030.
We do not have any special purpose entities, and other than operating leases for office space and computer
equipment, we do not engage in off-balance sheet financing arrangements. Additionally, we currently do not
have a bank line of credit.
Our principal commitments consist of obligations under leases for office space and co-location facilities for
data center capacity and our development and test data center, and computer equipment and furniture and
fixtures. At January 31, 2013, the future non-cancelable minimum payments under these commitments were as
follows (in thousands):
(In thousands)
Contractual Obligations
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . .
Operating lease obligations:
Facilities space . . . . . . . . . . . . . . . . . . . . . . . . .
Computer equipment and furniture and
Payments Due by Period
Total
Less than
1 Year
1-3 Years
3-5 Years
More than
5 Years
$
66,853
$ 31,694
$ 22,400
$ 12,759
$
0
1,505,059
108,301
233,378
250,428
912,952
fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible Senior Notes, including interest
. . . . . .
Contractual commitments . . . . . . . . . . . . . . . . . . . . .
81,356
583,626
7,072
43,046
4,313
3,472
38,310
579,313
3,600
0
0
0
0
0
0
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,243,966
$190,826
$877,001
$263,187
$912,952
The majority of our operating lease agreements provide us with the option to renew. Our future operating
lease obligations would change if we exercised these options and if we entered into additional operating lease
agreements as we expand our operations.
Purchase orders are not included in the table above. Our purchase orders represent authorizations to purchase
rather than binding agreements. The contractual commitment amounts in the table above are associated with
agreements that are enforceable and legally binding and that specify all significant terms, including: fixed or minimum
services to be used; fixed, minimum or variable price provisions; and the approximate timing of the transaction.
Obligations under contracts that we can cancel without a significant penalty are not included in the table above.
During fiscal 2014 and future fiscal years, we expect to make additional investments in our infrastructure to
scale our operations and increase productivity. We plan to upgrade and/or replace various internal systems to
scale with the overall growth of the Company. Additionally, we expect capital expenditures to be higher in
absolute dollars in fiscal 2014 than in fiscal 2013 as a result of continued office build-outs, other leasehold
improvements and data center investments.
In the future, we may enter into arrangements to acquire or invest in complementary businesses or joint
ventures, services and technologies, and intellectual property rights. We may be required to seek additional
equity or debt financing. Additional funds may not be available on terms favorable to us or at all.
We believe our existing cash, cash equivalents and short-term marketable securities and cash provided by
operating activities will be sufficient to meet our working capital and capital expenditure needs over the next
12 months.
52
Non-GAAP Financial Measures
Regulation S-K Item 10(e), “Use of Non-GAAP Financial Measures in Commission Filings,” defines and
prescribes the conditions for use of non-GAAP financial information. Our measures of non-GAAP gross profit,
non-GAAP operating profit, non-GAAP net income and non-GAAP earnings per share each meet the definition
of a non-GAAP financial measure.
Non-GAAP gross profit, Non-GAAP operating profit and Non-GAAP net income
We use the non-GAAP measures of non-GAAP gross profit, non-GAAP operating profit and non-GAAP net
income to provide an additional view of operational performance by excluding non-cash expenses that are not
directly related to performance in any particular period. In addition to our GAAP measures we use these non-
GAAP measures when planning, monitoring, and evaluating our performance. We believe that these non-GAAP
measures reflect our ongoing business in a manner that allows for meaningful period-to-period comparisons and
analysis of trends in our business, as they exclude certain expenses. These certain expenses are excluded because
the decisions which gave rise to these expenses are not made to increase revenue in a particular period, but are
made for our long-term benefit over multiple periods and we are not able to change or affect these items in any
particular period.
We define non-GAAP net income as our total net income excluding the following components, which we
believe are not reflective of our ongoing operational expenses. In each case, for the reasons set forth below, we
believe that excluding the component provides useful information to investors and others in understanding and
evaluating the impact of certain non-cash items to our operating results and future prospects in the same manner
as us, in comparing financial results across accounting periods and to those of peer companies and to better
understand the impact of these non-cash items on our gross margin and operating performance. Additionally, as
significant, unusual or discrete events occur, the results may be excluded in the period in which the events occur.
•
Stock-Based Expenses. The Company’s compensation strategy includes the use of stock-based
compensation to attract and retain employees and executives. It is principally aimed at aligning their
interests with those of our stockholders and at long-term employee retention, rather than to motivate or
reward operational performance for any particular period. Thus, stock-based compensation expense
varies for reasons that are generally unrelated to operational decisions and performance in any
particular period.
• Amortization of Purchased Intangibles. The Company views amortization of acquisition-related
intangible assets, such as the amortization of the cost associated with an acquired company’s research
and development efforts, trade names, customer lists and customer relationships, as items arising from
pre-acquisition activities determined at the time of an acquisition. While it is continually viewed for
impairment, amortization of the cost of purchased intangibles is a static expense, one that is not
typically affected by operations during any particular period.
• Amortization of Debt Discount. Under GAAP, certain convertible debt instruments that may be settled
in cash (or other assets) on conversion are required to be separately accounted for as liability (debt) and
equity (conversion option) components of the instrument in a manner that reflects the issuer’s non-
convertible debt borrowing rate. Accordingly, for GAAP purposes we are required to recognize
imputed interest expense on the Company’s $575 million of convertible senior notes that were issued in
a private placement in January 2010. The imputed interest rate is approximately 5.9%, while the
coupon interest rate is 0.75%. The difference between the imputed interest expense and the coupon
interest expense, net of the interest amount capitalized, is excluded from management’s assessment of
the Company’s operating performance because management believes that this non-cash expense is not
indicative of ongoing operating performance. Management believes that the exclusion of the non-cash
interest expense provides investors an enhanced view of the Company’s operational performance.
• One-time Tax Charge. As a result of the Company assessing the realizability of its deferred tax assets,
in the third quarter of fiscal 2013 the Company recorded a one-time, non-cash charge to income tax
53
expense to establish a valuation allowance against a significant portion of those assets. The Company
applied significant judgment as part of this analysis including considering the Company’s past
operating results, cumulative losses and forecasts of future taxable income. As part of establishing a
valuation allowance with respect to the company’s deferred tax assets, the company will assess and
record any necessary quarterly changes to the valuation allowance and the corresponding income tax
expense or benefit. Management believes that the exclusion of this non-cash charge is appropriate to
provide investors with a better view of the company’s operational performance.
•
Income Tax Effects and Adjustments. The Company’s non-GAAP tax provision excludes the tax effects
of expense items described above and certain tax items not directly related to the current fiscal year’s
ordinary operating results. Examples of such tax items include, but are not limited to, changes in the
valuation allowance related to deferred tax assets, certain acquisition-related costs and unusual or
infrequently occurring items. Management believes the exclusion of these income tax adjustments
provides investors with useful supplemental information about the Company’s operational performance
We define non-GAAP gross profit as our total revenues less cost of revenues, as reported on our
consolidated statement of operations, excluding the portions of stock-based expenses and amortization of
purchased intangibles that are included in cost of revenues.
We define non-GAAP operating profit as our non-GAAP gross profit less operating expenses, as reported
on our consolidated statement of operations, excluding the portions of stock-based expenses and amortization of
purchased intangibles that are included in operating expenses.
Non-GAAP earnings per share
Management uses the non-GAAP earnings per share to provide an additional view of performance by
excluding expenses that are not directly related to performance in any particular period in the earnings per share
calculation.
We define non-GAAP earnings per share as our non-GAAP net income, which excludes the above
components, which we believe are not reflective of our ongoing operational expenses, divided by basic or diluted
shares outstanding.
Limitations on the use of Non-GAAP financial measures
A limitation of our non-GAAP financial measures of non-GAAP gross profit, non-GAAP operating profit,
non-GAAP net income and non-GAAP earnings per share is that they do not have uniform definitions. Our
definitions will likely differ from the definitions used by other companies, including peer companies, and
therefore comparability may be limited. Thus, our non-GAAP measures of non-GAAP gross profit, non-GAAP
operating profit, non-GAAP net income and non-GAAP earnings per share should be considered in addition to,
not as a substitute for, or in isolation from, measures prepared in accordance with GAAP. Additionally, in the
case of stock-based expense, if we did not pay a portion of compensation in the form of stock-based expense, the
cash salary expense included in costs of revenues and operating expenses would be higher which would affect
our cash position.
We compensate for these limitations by reconciling non-GAAP gross profit, non-GAAP operating profit,
non-GAAP net income and non-GAAP earnings per share to the most comparable GAAP financial measure. We
encourage investors and others to review our financial information in its entirety, not to rely on any single
financial measure and to view our non-GAAP financial measures in conjunction with the most comparable
GAAP financial measures.
54
Our reconciliation of the non-GAAP financial measure of gross profit, operating profit, net income and
earnings per share to the most comparable GAAP measure, “gross profit,” “income (loss) from operations,” “net
income (loss)” and “Diluted earnings (loss) per share” for the years ended January 31, 2013, 2012, and 2011 are
as follows (in thousands):
Non-GAAP gross profit
For the Year Ended January 31,
2013
2012
2011
GAAP gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,366,616 $1,777,653 $1,333,326
Plus:
Amortization of purchased intangibles . . . . . . . . . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .
15,459
12,158
77,249
33,757
60,069
17,451
Non-GAAP gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . $2,477,622 $1,855,173 $1,360,943
Non-GAAP operating profit
For the Year Ended January 31,
2013
2012
2011
GAAP income (loss) from operations . . . . . . . . . . . . . . . $(110,710) $ (35,085) $ 97,497
Plus:
Amortization of purchased intangibles . . . . . . . . . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .
67,319
229,258
88,171
379,350
19,668
120,429
Non-GAAP income from operations . . . . . . . . . . . . . . . . $ 356,811
$261,492
$237,594
Non-GAAP net income attributable to salesforce.com
GAAP net income (loss) attributable to
For the Year Ended January 31,
2013
2012
2011
salesforce.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(270,445) $ (11,572) $ 64,474
Plus:
Amortization of purchased intangibles . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . .
Amortization of debt discount, net
. . . . . . . . .
One-time tax items . . . . . . . . . . . . . . . . . . . . .
88,171
379,350
23,837
149,147
67,319
229,258
12,335
0
$ 19,668
120,429
19,079
0
Less:
Income tax effect of Non-GAAP items . . . . . .
(127,518)
(103,730)
(57,544)
Non-GAAP net income attributable to
salesforce.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 242,542 $ 193,610
$166,106
Non-GAAP diluted earnings per share(a)
For the Year Ended January 31,
2013
2012
2011
GAAP diluted earnings (loss) per share . . . . . . . . . . . . . $
(1.92) $
(0.09) $
0.47
Plus:
Amortization of purchased intangibles . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . .
Amortization of debt discount, net
. . . . . . . . .
One-time tax items . . . . . . . . . . . . . . . . . . . . .
0.59
2.54
0.16
1.00
0.47
1.62
0.09
0.00
0.14
0.88
0.14
0.00
Less:
Income tax effect of Non-GAAP items . . . . . .
(0.74)
(0.73)
(0.41)
Non-GAAP diluted earnings per share attributable to
salesforce.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
1.63
$
1.36
$
1.22
Shares used in computing diluted net income per
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
149,070
142,295
136,598
(a) Reported GAAP loss per share was calculated using the basic share count. Non-GAAP diluted earnings per
share was calculated using the diluted share count.
55
The effects of dilutive securities were not included in the GAAP calculation of diluted earnings/loss per share
for the year ended January 31, 2013 because we had a net loss for the period and the effect would have been anti-
dilutive. The following table reflects the effect of the dilutive securities on the basic share count used in the GAAP
earnings/loss per share calculation to derive the share count used for the non-GAAP diluted earnings per share:
Fiscal Year Ended January 31,
Supplemental Diluted Sharecount Information (in thousands):
2013
2012
2011
Weighted-average shares outstanding for GAAP basic
earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
141,224
135,302
130,222
Effect of dilutive securities:
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . .
Warrants associated with the convertible senior note
hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee stock awards . . . . . . . . . . . . . . . . . . . . . . .
2,840
2,263
1,561
1,283
3,723
553
4,177
0
4,815
Adjusted weighted-average shares outstanding and
assumed conversions for Non-GAAP diluted earnings
per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
149,070
142,295
136,598
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Foreign currency exchange risk
Our results of operations and cash flows are subject to fluctuations due to changes in foreign currency
exchange rates, particularly changes in the Euro, British Pound Sterling, Canadian dollar and Japanese Yen. We
seek to minimize the impact of certain foreign currency fluctuations by hedging certain balance sheet exposures
with foreign currency forward contracts. Any gain or loss from settling these contracts is offset by the loss or
gain derived from the underlying balance sheet exposures. In accordance with our policy, the hedging contracts
we enter into have maturities of less than three months. Additionally, by policy, we do not enter into any hedging
contracts for trading or speculative purposes.
Interest rate sensitivity
We had cash, cash equivalents and marketable securities totaling $1.8 billion at January 31, 2013. This
amount was invested primarily in money market funds, time deposits, corporate notes and bonds, government
securities and other debt securities with credit ratings of at least single A or better. The cash, cash equivalents
and short-term marketable securities are held for working capital purposes. Our investments are made for capital
preservation purposes. We do not enter into investments for trading or speculative purposes.
Our cash equivalents and our portfolio of marketable securities are subject to market risk due to changes in
interest rates. Fixed rate securities may have their market value adversely impacted due to a rise in interest rates,
while floating rate securities may produce less income than expected if interest rates fall. Due in part to these
factors, our future investment income may fall short of expectation due to changes in interest rates or we may
suffer losses in principal if we are forced to sell securities that decline in market value due to changes in interest
rates. However because we classify our debt securities as “available for sale,” no gains or losses are recognized
due to changes in interest rates unless such securities are sold prior to maturity or declines in fair value are
determined to be other-than-temporary. Our fixed-income portfolio is subject to interest rate risk.
An immediate increase or decrease in interest rates of 100-basis points at January 31, 2013 could result in a
$16.7 million market value reduction or increase of the same amount. This estimate is based on a sensitivity
model that measures market value changes when changes in interest rates occur. Fluctuations in the value of our
investment securities caused by a change in interest rates (gains or losses on the carrying value) are recorded in
other comprehensive income, and are realized only if we sell the underlying securities.
56
At January 31, 2012, we had cash, cash equivalents and marketable securities totaling $1.4 billion. The
fixed-income portfolio was also subject to interest rate risk. Changes in interest rates of 100-basis points would
have resulted in market value changes of $12.1 million.
Market Risk and Market Interest Risk
In January 2010, we issued at par value $575.0 million of 0.75% convertible senior notes due 2015 (the
“Notes”). Holders may convert their Notes prior to maturity upon the occurrence of certain circumstances. Upon
conversion, we would pay the holder an amount of cash equal to the principal amount of the Notes. Amounts in
excess of the principal amount, if any, may be paid in cash or stock at our option. Concurrent with the issuance of
the Notes, we entered into separate note hedging transactions and the sale of warrants. These separate
transactions were completed to reduce the potential economic dilution from the conversion of the Notes.
For the three months ended January 31, 2013 the Notes were convertible at the option of the noteholder. For
20 trading days during the 30 consecutive trading days ended January 31, 2013, our common stock traded at a
price exceeding 130% of the conversion price of $85.36 per share applicable to the Notes. Accordingly, the
Notes will be convertible at the holders’ option for the quarter ending April 30, 2013 and will remain classified
as a current liability on our consolidated balance sheet so long as the Notes are convertible.
The Notes have a fixed annual interest rate of 0.75% and therefore, we do not have economic interest rate
exposure on the Notes. However, the value of the Notes are exposed to interest rate risk. Generally, the fair
market value of our fixed interest rate Notes will increase as interest rates fall and decrease as interest rates rise.
In addition, the fair value of our Notes is affected by our stock price. The carrying value of our Notes was
$521.3 million as of January 31, 2013. This represents the liability component of the $575.0 million principal
balance as of January 31, 2013. The total estimated fair value of our Notes at January 31, 2013 was $1,178.5
million and the fair value was determined based on the closing trading price per $100 of the Notes as of the last
day of trading for the fourth quarter of fiscal 2013, which was $205.00.
We have an investment portfolio that includes strategic investments in public and privately-held companies,
many of which are in the development stage. When our ownership interests are less than 20 percent and we do
not have the ability to exert significant influence, we account for investments in non-marketable equity and debt
securities of the privately-held companies using the cost method of accounting. Otherwise, we account for the
investments using the equity method of accounting. As of January 31, 2013 and 2012, the fair value of these
investments in privately-held companies was $46.8 million and $48.3 million, respectively.
57
ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
The following financial statements are filed as part of this Annual Report on Form 10-K:
Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income (Loss)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Page No.
59
61
62
63
64
65
66
58
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Stockholders of salesforce.com, inc.
We have audited the accompanying consolidated balance sheets of salesforce.com, inc. as of January 31,
2013 and 2012, and the related consolidated statements of operations, comprehensive income (loss),
stockholders’ equity and cash flows for each of the three years in the period ended January 31, 2013. Our audits
also included the financial statement schedule listed in the Index at Item 15(c). These financial statements and
schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on
these financial statements and schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the
consolidated financial position of salesforce.com, inc. at January 31, 2013 and 2012, and the consolidated results
of its operations and its cash flows for each of the three years in the period ended January 31, 2013, in conformity
with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule,
when considered in relation to the basic financial statements taken as a whole, presents fairly in all material
respects the information set forth therein.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), salesforce.com, inc.’s internal control over financial reporting as of January 31, 2013, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission and our report dated March 8, 2013 expressed an unqualified
opinion thereon.
/S/ ERNST & YOUNG LLP
San Jose, California
March 8, 2013
59
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Stockholders of salesforce.com, inc.
We have audited salesforce.com, inc.’s internal control over financial reporting as of January 31, 2013,
based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (the COSO criteria). Salesforce.com, inc.’s management is
responsible for maintaining effective internal control over financial reporting, and for its assessment of the
effectiveness of internal control over financial reporting included in the accompanying Management’s Report on
Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the company’s internal
control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.
In our opinion, salesforce.com, inc. maintained, in all material respects, effective internal control over
financial reporting as of January 31, 2013, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated balance sheets of salesforce.com, inc. as of January 31, 2013 and 2012, and the
related consolidated statements of operations, comprehensive income (loss), stockholders’ equity, and cash flows
for each of the three years in the period ended January 31, 2013 of salesforce.com, inc. and our report dated
March 8, 2013 expressed an unqualified opinion thereon.
/s/ ERNST & YOUNG LLP
San Jose, California
March 8, 2013
60
Consolidated Balance Sheets
(in thousands, except per share and per share data)
Assets
Current assets:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance for doubtful accounts of $1,853
and $1,273 at January 31, 2013 and 2012, respectively . . . . . . . . . . . . . . . . . . .
Deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred commissions, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, noncurrent, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 31,
2013
January 31,
2012
$ 747,245
120,376
$ 607,284
170,582
872,634
142,311
7,321
125,993
2,015,880
890,664
604,669
112,082
19,212
207,323
1,529,378
149,748
683,745
98,471
31,821
80,319
1,672,222
669,308
527,946
78,149
87,587
188,412
785,381
155,149
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$5,528,956
$4,164,154
Liabilities, temporary equity and stockholders’ equity
Current liabilities:
Accounts payable, accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible senior notes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 597,706
1,798,640
521,278
$ 512,260
1,291,622
496,149
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term lease liabilities and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,917,624
49,074
126,658
64,355
2,300,031
37,258
72,091
88,673
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,157,711
2,498,053
Temporary equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
53,612
78,741
Stockholders’ equity:
Preferred stock, $0.001 par value; 5,000,000 shares authorized and none issued
and outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
0
0
Common stock, $0.001 par value; 400,000,000 shares authorized, 146,406,655
and 137,036,541 issued and outstanding at January 31, 2013 and 2012,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings (accumulated deficit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
146
2,411,332
17,137
(110,982)
137
1,415,077
12,683
159,463
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,317,633
1,587,360
Total liabilities, temporary equity and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . .
$5,528,956
$4,164,154
See accompanying Notes.
61
salesforce.com, inc.
Consolidated Statements of Operations
(in thousands, except per share data)
Revenues:
Subscription and support
Professional services and other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,868,808
181,387
3,050,195
$2,126,234
140,305
2,266,539
$1,551,145
105,994
1,657,139
Fiscal Year Ended January 31,
2013
2012
2011
Cost of revenues (1)(2):
Subscription and support
Professional services and other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (1)(2):
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before benefit from (provision for) income taxes . . . . . . . . . . . . . . . . .
Benefit from (provision for) income taxes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated net income (loss)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net income attributable to noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to salesforce.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
494,187
189,392
683,579
2,366,616
429,479
1,614,026
433,821
2,477,326
(110,710)
19,562
(30,948)
(5,698)
(127,794)
(142,651)
(270,445)
0
360,758
128,128
488,886
1,777,653
295,347
1,169,610
347,781
1,812,738
(35,085)
23,268
(17,045)
(4,455)
(33,317)
21,745
(11,572)
0
$ (270,445) $ (11,572) $
208,243
115,570
323,813
1,333,326
187,887
792,029
255,913
1,235,829
97,497
37,735
(24,909)
(6,025)
104,298
(34,601)
69,697
(5,223)
64,474
Earnings per share-basic and diluted:
Basic net income (loss) per share attributable to salesforce.com common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted net income (loss) per share attributable to salesforce.com common
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares used in computing basic net income (loss) per share . . . . . . . . . . . . . . . . . . . .
Shares used in computing diluted net income (loss) per share . . . . . . . . . . . . . . . . . .
$
$
(1.92) $
(0.09) $
0.50
(1.92) $
(0.09) $
141,224
141,224
135,302
135,302
0.47
130,222
136,598
(1) Amounts include amortization of purchased intangibles from business combinations, as follows:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 77,249
10,922
$ 60,069
7,250
2013
2012
2011
$15,459
4,209
Fiscal Year Ended January 31,
(2) Amounts include stock-based expenses, as follows:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 33,757
76,333
199,284
69,976
$ 17,451
45,894
115,730
50,183
2013
2012
2011
$12,158
18,897
56,451
32,923
Fiscal Year Ended January 31,
See accompanying Notes.
62
salesforce.com, inc.
Consolidated Statements of Comprehensive Income (Loss)
(in thousands)
Net income (loss) attributable to salesforce.com . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss) attributable to salesforce.com, before tax
and net of reclassification adjustments:
Foreign currency translation and other gains . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gains (losses) on investments . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income attributable to salesforce.com, before tax . . . . . .
Tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income attributable to salesforce.com, net of tax . . . . . . .
Fiscal Year Ended January 31,
2013
2012
2011
$(270,445) $(11,572) $64,474
4,783
(329)
4,454
0
4,454
9,512
(5,658)
3,854
2,110
5,964
5,709
3,872
9,581
(1,432)
8,149
Comprehensive income (loss) attributable to salesforce.com . . . . . . . . . . . . . . .
$(265,991) $ (5,608) $72,623
See accompanying Notes.
63
salesforce.com, inc.
Consolidated Statements of Stockholders’ Equity
(in thousands, except share data)
Common Stock
Shares
Amount
Additional
Paid-in
Capital
Accumulated
Other
Comprehensive
Income/(Loss)
Retained
Earnings
(Accumulated
Deficit)
Total
Stockholders’
Equity
Controlling
Interest
Total
Stockholders’
Equity
Noncontrolling
Interest
Total
Stockholders’
Equity
Balances at January 31, 2010 . . . . . . . . . . 127,152,449 $127 $ 938,544
$ (1,430)
$ 106,561
$1,043,802
$ 12,864
$1,056,666
Exercise of stock options and stock
grants to board members for board
services . . . . . . . . . . . . . . . . . . . . .
Vested restricted stock units
4,697,518
converted to shares . . . . . . . . . . . .
1,071,180
Tax benefits from employee stock
plans . . . . . . . . . . . . . . . . . . . . . . .
Stock-based expenses . . . . . . . . . . . .
Purchase of subsidiary stock, net
. . .
Other . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest . . . . . . . . . . .
Other comprehensive income
attributable to salesforce.com, net
of tax . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to
salesforce.com . . . . . . . . . . . . . . . .
0
0
0
0
0
0
0
5
1
0
0
0
0
0
0
0
165,494
0
36,069
115,139
(156,187)
(455)
0
0
0
0
0
0
0
0
0
0
8,149
0
0
0
0
0
0
0
0
165,499
1
36,069
115,139
(156,187)
(455)
0
8,149
0
64,474
64,474
0
0
0
0
0
0
(12,864)
Balances at January 31, 2011 . . . . . . . . . . 132,921,147 $133 $1,098,604
$ 6,719
$ 171,035
$1,276,491
$
Exercise of stock options and stock
grants to board members for board
services . . . . . . . . . . . . . . . . . . . . .
Vested restricted stock units
2,517,431
converted to shares . . . . . . . . . . . .
1,075,001
Shares issued related to business
combinations . . . . . . . . . . . . . . . . .
522,962
Tax benefits from employee stock
plans . . . . . . . . . . . . . . . . . . . . . . .
Stock-based expenses . . . . . . . . . . . .
Temporary equity reclassification . .
Other comprehensive income
attributable to salesforce.com, net
of tax . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to
salesforce.com . . . . . . . . . . . . . . . .
0
0
0
0
0
3
1
0
0
0
0
0
0
111,779
0
56,612
1,611
225,212
(78,741)
0
0
0
0
0
0
0
0
5,964
0
0
0
0
0
0
0
111,782
1
56,612
1,611
225,212
(78,741)
5,964
0
(11,572)
(11,572)
Balances at January 31, 2012 . . . . . . . . . . 137,036,541 $137 $1,415,077
$12,683
$ 159,463
$1,587,360
$
Exercise of stock options and stock
grants to board members for board
services . . . . . . . . . . . . . . . . . . . . .
Vested restricted stock units
5,059,245
converted to shares . . . . . . . . . . . .
1,640,885
Shares issued related to business
combinations . . . . . . . . . . . . . . . . .
1,931,674
Shares issued under employee stock
plans . . . . . . . . . . . . . . . . . . . . . . .
738,310
Tax benefits from employee stock
plans . . . . . . . . . . . . . . . . . . . . . . .
Stock-based expenses . . . . . . . . . . . .
Temporary equity reclassification . .
Other comprehensive income
attributable to salesforce.com, net
of tax . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to
salesforce.com . . . . . . . . . . . . . . . .
0
0
0
0
0
5
2
2
0
0
0
0
0
0
279,003
0
240,026
69,067
7,189
375,841
25,129
0
0
0
0
0
0
0
0
0
4,454
0
0
0
0
0
0
0
0
279,008
2
240,028
69,067
7,189
375,841
25,129
4,454
0
(270,445)
(270,445)
Balances at January 31, 2013 . . . . . . . . . . 146,406,655 $146 $2,411,332
$17,137
$(110,982)
$2,317,633
$
See accompanying Notes.
64
165,499
1
36,069
115,139
(156,187)
(455)
(12,864)
8,149
64,474
$1,276,491
111,782
1
56,612
1,611
225,212
(78,741)
5,964
(11,572)
$1,587,360
279,008
2
240,028
69,067
7,189
375,841
25,129
4,454
(270,445)
$2,317,633
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
salesforce.com, inc.
Consolidated Statements of Cash Flows
(in thousands)
Operating activities:
Consolidated net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income (loss) to net cash provided by operating
activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount and transaction costs . . . . . . . . . . . . . . . .
Amortization of deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses related to employee stock plans . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from employee stock plans . . . . . . . . . . . . . . . . . . . .
Changes in assets and liabilities, net of business combinations:
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable, accrued expenses, deferred income taxes and
other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . .
Fiscal Year Ended January 31,
2013
2012
2011
$ (270,445) $ (11,572) $
69,697
216,795
24,086
154,818
379,350
(14,933)
157,286
10,347
107,195
229,258
(6,018)
(183,242)
(232,591)
(20,840)
11,122
(244,947)
(167,199)
(10,736)
2,883
193,358
479,419
736,897
80,336
444,674
591,507
75,746
19,621
80,159
120,429
(35,991)
(102,507)
(121,247)
2,001
(9,770)
133,250
227,693
459,081
Investing activities:
Business combinations, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . .
Land activity and building improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Strategic investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maturities of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(579,745)
(4,106)
(9,695)
(1,021,287)
706,893
144,623
(175,601)
(422,699)
(19,655)
(37,370)
(623,231)
724,564
40,346
(151,645)
(403,331)
(277,944)
(20,105)
(1,682,549)
1,197,492
214,770
(90,887)
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . .
(938,918)
(489,690)
(1,062,554)
Financing activities:
Purchase of subsidiary stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from employee stock plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from employee stock plans . . . . . . . . . . . . . . . . . . . . . . . .
Contingent consideration payment related to prior business combinations . . .
Principal payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of exchange rate changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of period . . . . . . . . . . . . . . . . . . . . .
0
351,366
14,933
0
(31,754)
334,545
7,437
139,961
607,284
0
116,565
6,018
(16,200)
(30,533)
75,850
5,325
182,992
424,292
(171,964)
160,402
35,991
0
(10,355)
14,074
2,385
(587,014)
1,011,306
Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
747,245
$ 607,284
$
424,292
Supplemental cash flow disclosure:
Cash paid during the period for:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest, net
Income taxes, net of tax refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash financing and investing activities:
Fixed assets acquired under capital leases . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of equity awards assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
6,890
53,089
6,587
$
$ 20,981
33,392
37,898
$ 57,839
7,318
$
$
$
$
$
5,290
90
13,224
0
See accompanying Notes.
65
salesforce.com, inc.
Notes to Consolidated Financial Statements
1. Summary of Business and Significant Accounting Policies
Description of Business
Salesforce.com, inc. (the “Company”) is a provider of enterprise cloud computing services. The Company is
dedicated to helping customers of all sizes and industries worldwide transform themselves into “customer
companies” by empowering them to connect with their customers, partners, employees and products in entirely
new ways. The Company provides customers with the solutions they need to build a next generation social front
office with social and mobile cloud technologies.
Fiscal Year
The Company’s fiscal year ends on January 31. References to fiscal 2013, for example, refer to the fiscal
year ending January 31, 2013.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make
estimates and assumptions in the Company’s consolidated financial statements and notes thereto.
Significant estimates and assumptions made by management include the determination of:
•
•
•
•
•
•
•
the best estimate of selling price of the deliverables included in multiple-deliverable revenue
arrangements,
the assessment of recoverability of long-lived assets (property and equipment, goodwill and identified
intangibles),
the fair value of assets acquired and liabilities assumed for business combinations,
the recognition, measurement and valuation of current and deferred income taxes,
the recognition and measurement of loss contingencies,
the fair value of stock awards issued, and
the valuation of strategic investments and the determination of other-than-temporary impairments.
Actual results could differ materially from those estimates.
Principles of Consolidation
The consolidated financial statements include the accounts of the Company and its wholly-owned
subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
Segments
The Company operates as one operating segment. Operating segments are defined as components of an
enterprise for which separate financial information is evaluated regularly by the chief operating decision maker,
who is the chief executive officer, in deciding how to allocate resources and assessing performance. Over the past
few years, the Company has completed several acquisitions. These acquisitions have allowed the Company to
expand its offerings, presence and reach in various market segments of the enterprise cloud computing market.
While the Company has offerings in multiple enterprise cloud computing market segments, the Company’s
business operates in one operating segment because the Company’s chief operating decision maker evaluates the
Company’s financial information and resources and assesses the performance of these resources on a
consolidated basis. Since the Company operates in one operating segment, all required financial segment
information can be found in the consolidated financial statements.
66
Concentrations of Credit Risk and Significant Customers
The Company’s financial instruments that are exposed to concentrations of credit risk consist primarily of
cash and cash equivalents, marketable securities and trade accounts receivable. Although the Company deposits
its cash with multiple financial institutions, its deposits, at times, may exceed federally insured limits. Collateral
is not required for accounts receivable. The Company maintains an allowance for doubtful accounts receivable
balances. The allowance is based upon historical loss patterns, the number of days that billings are past due and
an evaluation of the potential risk of loss associated with delinquent accounts.
No customer accounted for more than five percent of accounts receivable at January 31, 2013 and one
customer accounted for six percent of accounts receivable at January 31, 2012. No single customer accounted for
five percent or more of total revenue during fiscal 2013, 2012 and 2011.
Geographic Locations
As of January 31, 2013 and 2012, assets located outside the Americas were 16 percent and 13 percent of
total assets, respectively.
Revenues by geographical region are as follows (in thousands):
Fiscal Year Ended January 31,
2013
2012
2011
Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,123,736
525,304
401,155
$1,540,289
408,456
317,794
$1,135,019
291,784
230,336
$3,050,195
$2,266,539
$1,657,139
Approximately 94 percent, 93 percent and 94 percent of the Americas revenue in fiscal 2013, 2012 and
2011, respectively, is attributed to the United States.
Revenue Recognition
The Company derives its revenues from two sources: (1) subscription revenues, which are comprised of
subscription fees from customers accessing the Company’s enterprise cloud computing services and from
customers purchasing additional support beyond the standard support that is included in the basic subscription
fees; and (2) related professional services such as process mapping, project management, implementation
services and other revenue. “Other revenue” consists primarily of training fees.
The Company commences revenue recognition when all of the following conditions are satisfied:
• There is persuasive evidence of an arrangement;
• The service has been or is being provided to the customer;
• The collection of the fees is reasonably assured; and
• The amount of fees to be paid by the customer is fixed or determinable.
The Company’s subscription service arrangements are non-cancelable and do not contain refund-type
provisions.
Subscription and Support Revenues
Subscription and support revenues are recognized ratably over the contract terms beginning on the
commencement date of each contract, which is the date the Company’s service is made available to customers.
67
Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue,
depending on whether the revenue recognition criteria have been met.
Professional Services and Other Revenues
The majority of the Company’s professional services contracts are on a time and material basis. When these
services are not combined with subscription revenues as a single unit of accounting, as discussed below, these
revenues are recognized as the services are rendered for time and material contracts, and when the milestones are
achieved and accepted by the customer for fixed price contracts. Training revenues are recognized as the services
are performed.
Multiple-Deliverable Arrangements
The Company enters into arrangements with multiple-deliverables that generally include subscription,
premium support and professional services.
Prior to February 1, 2011, the deliverables in multiple-deliverable arrangements were accounted for
separately if the delivered items had standalone value and there was objective and reliable evidence of fair value
for the undelivered items. If the deliverables in a multiple-deliverable arrangement could not be accounted for
separately, the total arrangement fee was recognized ratably as a single unit of accounting over the contracted
term of the subscription agreement. A significant portion of the Company’s multiple-deliverable arrangements
were accounted for as a single unit of accounting because the Company did not have objective and reliable
evidence of fair value for certain of its deliverables. Additionally, in these situations, the Company deferred the
direct costs of a related professional services arrangement and amortized those costs over the same period as the
professional services revenue was recognized.
In October 2009, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update
No. 2009-13, “ Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements—a consensus of
the FASB Emerging Issues Task Force “ (“ASU 2009-13”) which amended the previous multiple-deliverable
arrangements accounting guidance. Pursuant to the updated guidance, objective and reliable evidence of fair
value of the deliverables to be delivered is no longer required in order to account for deliverables in a multiple-
deliverable arrangement separately. Instead, arrangement consideration is allocated to deliverables based on their
relative selling price.
In the first quarter of fiscal 2012, the Company adopted this updated accounting guidance on a prospective
basis. The Company applied the updated accounting guidance to those multiple-deliverable arrangements entered
into or materially modified on or after February 1, 2011, which was the beginning of the Company’s fiscal 2012.
The adoption of this updated accounting guidance did not have a material impact on the Company’s
financial condition, results of operations or cash flows for the fiscal year ended January 31, 2012. As of
January 31, 2013, the deferred professional services revenue and deferred costs under the previous accounting
guidance are $9.3 million and approximately $3.9 million, respectively, which will continue to be recognized
over the related remaining subscription period.
Under the updated accounting guidance, in order to treat deliverables in a multiple-deliverable arrangement
as separate units of accounting, the deliverables must have standalone value upon delivery. If the deliverables
have standalone value upon delivery, the Company accounts for each deliverable separately. Subscription
services have standalone value as such services are often sold separately. In determining whether professional
services have standalone value, the Company considers the following factors for each professional services
agreement: availability of the services from other vendors, the nature of the professional services, the timing of
when the professional services contract was signed in comparison to the subscription service start date and the
contractual dependence of the subscription service on the customer’s satisfaction with the professional services
work. To date, the Company has concluded that all of the professional services included in multiple-deliverable
arrangements executed have standalone value.
68
Under the updated accounting guidance, when multiple-deliverables included in an arrangement are
separated into different units of accounting, the arrangement consideration is allocated to the identified separate
units based on a relative selling price hierarchy. The Company determines the relative selling price for a
deliverable based on its vendor-specific objective evidence of selling price (“VSOE”), if available, or its best
estimate of selling price (“BESP”), if VSOE is not available. The Company has determined that third-party
evidence of selling price (“TPE”) is not a practical alternative due to differences in its service offerings compared
to other parties and the availability of relevant third-party pricing information. The amount of revenue allocated
to delivered items is limited by contingent revenue, if any.
For certain professional services, the Company has established VSOE as a consistent number of standalone
sales of this deliverable have been priced within a reasonably narrow range. The Company has not established
VSOE for its subscription services due to lack of pricing consistency, the introduction of new services and other
factors. Accordingly, the Company uses its BESP to determine the relative selling price.
The Company determined BESP by considering its overall pricing objectives and market conditions.
Significant pricing practices taken into consideration include the Company’s discounting practices, the size and
volume of the Company’s transactions, the customer demographic, the geographic area where services are sold,
price lists, its go-to-market strategy, historical standalone sales and contract prices. The determination of BESP is
made through consultation with and approval by the Company’s management, taking into consideration the go-
to-market strategy. As the Company’s go-to-market strategies evolve, the Company may modify its pricing
practices in the future, which could result in changes in relative selling prices, including both VSOE and BESP.
Deferred Revenue
The deferred revenue balance does not represent the total contract value of annual or multi-year, non-
cancelable subscription agreements. Deferred revenue primarily consists of billings or payments received in
advance of revenue recognition from subscription services described above and is recognized as the revenue
recognition criteria are met. The Company generally invoices customers in annual or quarterly installments.
Deferred revenue is influenced by several factors, including seasonality, the compounding effects of renewals,
invoice duration, invoice timing and new business linearity within the quarter.
Deferred revenue that will be recognized during the succeeding twelve month period is recorded as current
deferred revenue and the remaining portion is recorded as noncurrent.
Deferred Commissions
Deferred commissions are the incremental costs that are directly associated with non-cancelable
subscription contracts with customers and consist of sales commissions paid to the Company’s direct sales force.
The commissions are deferred and amortized over the non-cancelable terms of the related customer
contracts, which are typically 12 to 36 months. The commission payments are paid in full the month after the
customer’s service commences. The deferred commission amounts are recoverable through the future revenue
streams under the non-cancelable customer contracts. The Company believes this is the preferable method of
accounting as the commission charges are so closely related to the revenue from the non-cancelable customer
contracts that they should be recorded as an asset and charged to expense over the same period that the
subscription revenue is recognized. Amortization of deferred commissions is included in marketing and sales
expense in the accompanying consolidated statements of operations.
Cash and Cash Equivalents
The Company considers all highly liquid investments purchased with an original maturity of three months
or less to be cash equivalents. Cash and cash equivalents are stated at fair value.
69
Marketable Securities
Management determines the appropriate classification of marketable securities at the time of purchase and
reevaluates such determination at each balance sheet date. Securities are classified as available for sale and are
carried at fair value, with the change in unrealized gains and losses, net of tax, reported as a separate component
on the Consolidated Statements of Comprehensive Income (Loss). Fair value is determined based on quoted
market rates when observable or utilizing data points that are observable, such as quoted prices, interest rates and
yield curves. Declines in fair value judged to be other-than-temporary on securities available for sale are included
as a component of investment income. In order to determine whether a decline in value is other-than-temporary,
the Company evaluates, among other factors: the duration and extent to which the fair value has been less than
the carrying value and its intent and ability to retain the investment for a period of time sufficient to allow for any
anticipated recovery in fair value. The cost of securities sold is based on the specific-identification method.
Interest on securities classified as available for sale is also included as a component of investment income.
Fair Value Measurement
The Company measures its cash equivalents, marketable securities and foreign currency derivative contracts
at fair value.
The Company reports its financial and non-financial assets and liabilities that are re-measured and reported
at fair value at each reporting period.
The additional disclosures regarding the Company’s fair value measurements are included in Note 2.
Property and Equipment
Property and equipment are stated at cost. Depreciation is calculated on a straight-line basis over the
estimated useful lives of those assets as follows:
Computer, equipment and
software . . . . . . . . . . . . . . . . . . . . 3 to 7 years
Furniture and fixtures . . . . . . . . . . . . 5 years
Leasehold improvements . . . . . . . . . Shorter of the lease term or 10 years
Building improvements . . . . . . . . . . Amortized over the estimated
useful lives of the respective assets
when they are ready for their
intended use.
When assets are retired or otherwise disposed of, the cost and accumulated depreciation and amortization
are removed from their respective accounts and any loss on such retirement is reflected in operating expenses.
Capitalized Internal-Use Software Costs
The Company capitalizes costs related to its enterprise cloud computing services and certain projects for
internal use incurred during the application development stage. Costs related to preliminary project activities and
post implementation activities are expensed as incurred. Internal-use software is amortized on a straight line basis
over its estimated useful life. Management evaluates the useful lives of these assets on an annual basis and tests
for impairment whenever events or changes in circumstances occur that could impact the recoverability of these
assets.
Goodwill, Intangible Assets, Long-Lived Assets and Impairment Assessments
The Company evaluates and tests the recoverability of its goodwill for impairment at least annually during
the fourth quarter or more often if and when circumstances indicate that goodwill may not be recoverable.
70
Intangible assets are amortized over their useful lives. Each period the Company evaluates the estimated
remaining useful life of its intangible assets and whether events or changes in circumstances warrant a revision to
the remaining period of amortization. The carrying amounts of these assets are periodically reviewed for
impairment whenever events or changes in circumstances indicate that the carrying value of these assets may not
be recoverable. Recoverability of these assets is measured by comparison of the carrying amount of each asset to
the future undiscounted cash flows the asset is expected to generate. If the undiscounted cash flows used in the
test for recoverability are less than the carrying amount of these assets then the Company will recognize an
impairment charge.
The Company evaluates the recoverability of its long-lived assets for possible impairment whenever events
or circumstances indicate that the carrying amount of such assets may not be recoverable. If such review
indicates that the carrying amount of long-lived assets is not recoverable, the carrying amount of such assets is
reduced to fair value.
Business Combinations
The Company uses its best estimates and assumptions to accurately assign fair value to the tangible and
intangible assets acquired and liabilities assumed at the acquisition date. The Company’s estimates are inherently
uncertain and subject to refinement. As a result, during the measurement period, which may be up to one year
from the acquisition date, the Company may record adjustments to the fair value of assets acquired and liabilities
assumed, with the corresponding offset to goodwill. Upon the conclusion of the measurement period or final
determination of the fair value of assets acquired or liabilities assumed, whichever comes first, any subsequent
adjustments are recorded to the Company’s consolidated statements of operations.
In addition, income tax uncertainties and tax related valuation allowances assumed in connection with a
business combination are initially estimated as of the acquisition date. The Company continues to collect
information and reevaluates these items quarterly and records any adjustments to the Company’s preliminary
estimates to goodwill provided that the Company is within the measurement period. Subsequent to the
measurement period, changes to these income tax uncertainties and tax related valuation allowances will affect
the Company’s provision for income taxes in the Company’s consolidated statements of operations.
Leases and Asset Retirement Obligations
The Company categorizes leases at their inception as either operating or capital leases. On certain lease
agreements, the Company may receive rent holidays and other incentives. The Company recognizes lease costs
on a straight-line basis once control of the space is achieved, without regard to deferred payment terms, such as
rent holidays that defer the commencement date of required payments. Additionally, incentives received are
treated as a reduction of costs over the term of the agreement. Leasehold improvements are capitalized at cost
and amortized over the lesser of the non-cancellable term of the lease or 10 years.
The Company establishes assets and liabilities for the present value of estimated future costs to retire long-
lived assets at the termination or expiration of a lease. Such assets are depreciated over the lease period into
operating expense, and the recorded liabilities are accreted to the future value of the estimated retirement costs.
Accounting for Stock-Based Compensation
The Company recognizes stock-based expenses related to stock options and restricted stock awards on a
straight-line basis over the requisite service period of the awards, which is generally the vesting term of four
years. The Company recognizes stock-based expenses related to shares issued pursuant to its Employee Stock
Purchase Plan (“ESPP”) on a straight-line basis over the offering period, which is 12 months. Stock-based
expenses are recognized net of estimated forfeiture activity.
71
The fair value of each stock option grant and stock purchase right granted under the ESPP was estimated on
the date of grant using the Black-Scholes option pricing model with the following assumptions and fair value per
share:
Stock Options
2013
2012
2011
Fiscal Year Ended January 31,
Volatility . . . . . . . . . . . . . . . . . . . . .
Estimated life . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . .
Dividend yield . . . . . . . . . . . . . . . . .
Weighted-average fair value per
43 - 51%
3.7 years
0.43 - 0.77%
0
47 - 51%
3.7 years
0.68 - 1.77%
0
45 - 50%
3.7 - 3.8 years
0.98 - 2.10%
0
share of grants . . . . . . . . . . . . . . .
$
51.77
$
49.14
$
48.83
ESPP
Volatility . . . . . . . . . . . . . . . . . . . . .
Estimated life . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . .
Dividend yield . . . . . . . . . . . . . . . . .
Weighted-average fair value per
Fiscal Year Ended January 31,
2013
2012
2011
39 - 46%
0.75 years
0.03 - 0.22%
0
50 - 53%
0.75 years
0.95 - 1.08%
0
share of grants . . . . . . . . . . . . . . .
$
45.55
$
34.34
n/a
n/a
n/a
n/a
n/a
The Company estimated its future stock price volatility considering both its observed option-implied
volatilities and its historical volatility calculations. Management believes this is the best estimate of the expected
volatility over the expected life of its stock options and stock purchase rights.
The estimated life for the stock options was based on an actual analysis of expected life. The estimated life
for the ESPP was based on the two purchase periods within each offering period. The risk free interest rate is
based on the rate for a U.S. government security with the same estimated life at the time of the option grant and
the stock purchase rights.
There was no stock-based expense related to the ESPP in fiscal 2011 because the Company did not
commence the ESPP until December 2011.
Advertising Expenses
Advertising is expensed as incurred. Advertising expense was $110.7 million, $80.3 million and
$61.4 million for fiscal 2013, 2012 and 2011, respectively.
Income Taxes
The Company uses the asset and liability method of accounting for income taxes. Under this method,
deferred tax assets and liabilities are determined based on temporary differences between the financial statement
and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are
expected to reverse. The effect on deferred tax assets and liabilities of a change in tax laws is recognized in the
consolidated statement of operations in the period that includes the enactment date. Valuation allowances are
established when necessary to reduce deferred tax assets to the amounts more likely than not expected to be
realized.
The Company’s tax positions are subject to income tax audits by multiple tax jurisdictions throughout the
world. The Company recognizes the tax benefit of an uncertain tax position only if it is more likely than not that
the position is sustainable upon examination by the taxing authority, based on the technical merits. The tax
benefit recognized is measured as the largest amount of benefit which is greater than 50 percent likely to be
realized upon settlement with the taxing authority. The Company recognizes interest accrued and penalties
related to unrecognized tax benefits in the income tax provision.
72
Foreign Currency Translation
The functional currency of the Company’s major foreign subsidiaries is generally the local currency.
Adjustments resulting from translating foreign functional currency financial statements into U.S. dollars are
recorded as a separate component on the Consolidated Statements of Comprehensive Income (Loss). Foreign
currency transaction gains and losses are included in net income (loss) for the period. All assets and liabilities
denominated in a foreign currency are translated into U.S. dollars at the exchange rate on the balance sheet date.
Revenues and expenses are translated at the average exchange rate during the period. Equity transactions are
translated using historical exchange rates. All amounts recorded to other comprehensive income (loss)
subsequent to the date of this change, will revalue with fluctuations in foreign currency.
Warranties and Indemnification
The Company’s enterprise cloud computing services are typically warranted to perform in a manner
consistent with general industry standards that are reasonably applicable and materially in accordance with the
Company’s online help documentation under normal use and circumstances.
The Company’s arrangements generally include certain provisions for indemnifying customers against
liabilities if its products or services infringe a third-party’s intellectual property rights. To date, the Company has
not incurred any material costs as a result of such obligations and has not accrued any liabilities related to such
obligations in the accompanying consolidated financial statements.
The Company has also agreed to indemnify its directors and executive officers for costs associated with any
fees, expenses, judgments, fines and settlement amounts incurred by any of these persons in any action or
proceeding to which any of those persons is, or is threatened to be, made a party by reason of the person’s service
as a director or officer, including any action by the Company, arising out of that person’s services as the
Company’s director or officer or that person’s services provided to any other company or enterprise at the
Company’s request. The Company maintains director and officer insurance coverage that would generally enable
the Company to recover a portion of any future amounts paid. The Company may also be subject to
indemnification obligations by law with respect to the actions of its employees under certain circumstances and
in certain jurisdictions.
New Accounting Pronouncement
In July 2012, the FASB issued Accounting Standards Update No. 2012-02, Intangibles—Goodwill and
Other (Topic 350)—Testing Indefinite-Lived Intangible Assets for Impairment (ASU 2012-02), to allow entities
to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU 2012-02 permits an
entity to first perform a qualitative assessment to determine whether it is more likely than not that the fair value
of an indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is
necessary to perform the currently prescribed quantitative impairment test by comparing the fair value of the
indefinite-lived intangible asset with its carrying value. Otherwise, the quantitative impairment test is not
required. The Company plans to adopt ASU 2012-02 by the fourth quarter of fiscal 2014 and does not believe
that the adoption will have a material effect on the consolidated financial statements.
Reclassifications
Certain reclassifications to the fiscal 2012 balances were made to conform to the current period
presentation. These reclassifications include accounts payable, accrued expenses and other liabilities, long-term
lease liabilities and deferred income taxes.
73
2. Investments
Marketable Securities
At January 31, 2013, marketable securities consisted of the following (in thousands):
Investments classified as Marketable Securities
Amortized
Cost
Unrealized
Gains
Unrealized
Losses
Corporate notes and obligations . . . . . . . . . . . .
U.S. treasury securities . . . . . . . . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . . . . . . . . .
Government obligations . . . . . . . . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . . . . . . . . .
Collateralized mortgage obligations . . . . . . . . .
U.S. agency obligations . . . . . . . . . . . . . . . . . . .
$ 685,695
38,864
12,447
9,572
2,697
150,794
105,224
Total marketable securities . . . . . . . . . . . . . . . .
$1,005,293
$5,113
20
278
72
1
1,775
157
$7,416
$ (919)
(15)
(2)
(3)
(32)
(693)
(5)
Fair Value
$ 689,889
38,869
12,723
9,641
2,666
151,876
105,376
$(1,669)
$1,011,040
At January 31, 2012, marketable securities consisted of the following (in thousands):
Investments classified as Marketable Securities
Corporate notes and obligations . . . . . . . . . . . .
U.S. treasury securities . . . . . . . . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . . . . . . . . .
Government obligations . . . . . . . . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . . . . . . . . .
Collateralized mortgage obligations . . . . . . . . .
U.S. agency obligations . . . . . . . . . . . . . . . . . . .
Amortized
Cost
$502,894
79,290
15,206
3,132
8,753
118,729
107,515
Total marketable securities . . . . . . . . . . . . . . . .
$835,519
Unrealized
Gains
Unrealized
Losses
$3,485
70
375
78
47
2,192
331
$6,578
$(1,607)
(2)
(155)
0
(11)
(426)
(6)
Fair Value
$504,772
79,358
15,426
3,210
8,789
120,495
107,840
$(2,207)
$839,890
The duration of the investments classified as marketable securities is as follows (in thousands):
Recorded as follows:
Short-term (due in one year or less) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term (due between one and 3 years) . . . . . . . . . . . . . . . . . . . . . . . .
As of January 31,
2013
2012
$ 120,376
890,664
$1,011,040
$170,582
669,308
$839,890
As of January 31, 2013, the following marketable securities were in an unrealized loss position (in
thousands):
Corporate notes and obligations . . . . . . . .
U.S. treasury securities . . . . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . . . . .
Government obligations . . . . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . . . . .
Collateralized mortgage obligations . . . . .
U.S. agency obligations . . . . . . . . . . . . . . .
Less than 12 Months
12 Months or Greater
Total
Fair Value
$180,374
16,513
1,173
6,497
0
72,353
12,996
Unrealized
Losses
Fair Value
Unrealized
Losses
Fair Value
Unrealized
Losses
$ (653) $ 8,920
0
0
0
1,665
6,151
0
(15)
(2)
(3)
0
(608)
(5)
$(266) $189,294 $ (919)
(15)
16,513
(2)
1,173
(3)
6,497
(32)
1,665
(693)
78,504
(5)
12,996
0
0
0
(32)
(85)
0
$289,906
$(1,286) $16,736
$(383) $306,642 $(1,669)
74
The unrealized loss for each of these fixed rate marketable securities ranged from less than $1,000 to
$140,000. The Company does not believe any of the unrealized losses represent an other-than-temporary
impairment based on its evaluation of available evidence as of January 31, 2013. The Company expects to
receive the full principal and interest on all of these marketable securities.
Fair Value Measurement
All of the Company’s cash equivalents, marketable securities and foreign currency derivative contracts are
classified within Level 1 or Level 2 because the Company’s cash equivalents, marketable securities and foreign
currency derivative contracts are valued using quoted market prices or alternative pricing sources and models
utilizing market observable inputs.
During fiscal 2013 the Company changed how it categorizes certain amounts within the fair value hierarchy.
The $26.5 million of time deposits at January 31, 2012 are now reported as Level 2 fair value instruments as
these were previously shown as Level 1.
The Company uses a three-tier fair value hierarchy, which prioritizes the inputs used in the valuation
methodologies in measuring fair value:
Level 1. Quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2. Other inputs that are directly or indirectly observable in the marketplace.
Level 3. Unobservable inputs which are supported by little or no market activity.
The following table presents information about the Company’s assets and liabilities that are measured at fair
value as of January 31, 2013 and indicates the fair value hierarchy of the valuation (in thousands):
Description
Cash equivalents (1):
Quoted Prices in
Active Markets
for Identical Assets
(Level 1)
Significant Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balances as of
January 31,
2013
Time deposits . . . . . . . . . . . . . . . . . . .
Money market mutual funds . . . . . . . .
$
0
385,700
$ 22,372
0
$
Marketable securities:
Corporate notes and obligations . . . . .
U.S. treasury securities . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . .
Government obligations . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . .
Collateralized mortgage
obligations . . . . . . . . . . . . . . . . . . . .
U.S. agency obligations . . . . . . . . . . . .
Foreign currency derivative contracts (2) . .
0
38,869
0
9,641
0
0
0
0
689,889
0
12,723
0
2,666
151,876
105,376
5,643
Total Assets . . . . . . . . . . . . . . . . . . . . . . . . .
$434,210
$990,545
Liabilities
Foreign currency derivative contracts (3) . .
Total Liabilities . . . . . . . . . . . . . . . . . . . . . .
$
$
0
0
$
$
3,307
3,307
$
$
$
0
0
0
0
0
0
0
0
0
0
0
0
0
$
22,372
385,700
689,889
38,869
12,723
9,641
2,666
151,876
105,376
5,643
$1,424,755
$
$
3,307
3,307
(1)
(2)
(3)
Included in “cash and cash equivalents” in the accompanying Consolidated Balance Sheet as of January 31,
2013, in addition to $339.2 million of cash.
Included in “prepaid expenses and other current assets” in the accompanying Consolidated Balance Sheet as
of January 31, 2013.
Included in “accounts payable, accrued expenses and other liabilities” in the accompanying Consolidated
Balance Sheet as of January 31, 2013.
75
The following table presents information about the Company’s assets and liabilities that are measured at fair
value as of January 31, 2012 and indicates the fair value hierarchy of the valuation (in thousands):
Description
Cash equivalents (1):
Quoted Prices in
Active Markets
for Identical Assets
(Level 1)
Significant Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balances as of
January 31,
2012
Time deposits . . . . . . . . . . . . . . . . . . .
Money market mutual funds . . . . . . . .
$
0
358,369
$ 26,513
0
$
Marketable securities:
Corporate notes and obligations . . . . .
U.S. treasury securities . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . .
Government obligations . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . .
Collateralized mortgage
obligations . . . . . . . . . . . . . . . . . . . .
U.S. agency obligations . . . . . . . . . . . .
Foreign currency derivative contracts (2) . .
0
79,358
0
3,210
0
0
0
0
504,772
0
15,426
0
8,789
120,495
107,840
621
Total Assets . . . . . . . . . . . . . . . . . . . . . . . . .
$440,937
$784,456
Liabilities
Foreign currency derivative contracts (3) . .
Total Liabilities . . . . . . . . . . . . . . . . . . . . . .
$
$
0
0
$
$
2,551
2,551
$
$
$
0
0
0
0
0
0
0
0
0
0
0
0
0
$
26,513
358,369
504,772
79,358
15,426
3,210
8,789
120,495
107,840
621
$1,225,393
$
$
2,551
2,551
(1)
(2)
(3)
Included in “cash and cash equivalents” in the accompanying Consolidated Balance Sheet as of January 31,
2012, in addition to $222.4 million of cash.
Included in “prepaid expenses and other current assets” in the accompanying Consolidated Balance Sheet as
of January 31, 2012.
Included in “accounts payable, accrued expenses and other liabilities” in the accompanying Consolidated
Balance Sheet as of January 31, 2012.
Derivative Financial Instruments
The Company enters into foreign currency derivative contracts with financial institutions to reduce the risk
that its cash flows and earnings will be adversely affected by foreign currency exchange rate fluctuations. The
Company uses forward currency derivative contracts to minimize the Company’s exposure of balances primarily
denominated in Euros, Japanese yen, Canadian dollars and British pounds. The Company’s foreign currency
derivative contracts which are not designated as hedging instruments are used to reduce the exchange rate risk
associated primarily with intercompany receivables and payables. The Company’s program is not designated for
trading or speculative purposes. As of January 31, 2013, the foreign currency derivative contracts that were not
settled are recorded at fair value on the consolidated balance sheets.
Foreign currency derivative contracts are marked-to-market at the end of each reporting period with gains
and losses recognized as other income (expense) to offset the gains or losses resulting from the settlement or
remeasurement of the underlying foreign currency denominated receivables and payables. While the contract or
notional amount is often used to express the volume of foreign currency derivative contracts, the amounts
potentially subject to credit risk are generally limited to the amounts, if any, by which the counterparties’
obligations under the agreements exceed the obligations of the Company to the counterparties.
76
Details on outstanding foreign currency derivative contracts related primarily to intercompany receivables
and payables are presented below (in thousands):
Notional amount of foreign currency derivative contracts . . . . . . . . .
Fair value of foreign currency derivative contracts . . . . . . . . . . . . . .
As of January 31,
2013
$692,637
2,336
$
2012
$186,336
$ (1,930)
The fair value of the Company’s outstanding derivative instruments are summarized below (in thousands):
Fair Value of Derivative Instruments
As of January 31,
Balance Sheet Location
2013
2012
Derivative Assets
Derivatives not designated as hedging
instruments:
Foreign currency derivative
contracts . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and
other current assets
$5,643
$ 621
Derivative Liabilities
Derivatives not designated as hedging
instruments:
Foreign currency derivative
contracts . . . . . . . . . . . . . . . . . . . . .
Accounts payable,
accrued expenses
and other liabilities
$3,307
$2,551
The effect of the derivative instruments not designated as hedging instruments on the consolidated
statements of operations during fiscal 2013, 2012 and 2011, respectively are summarized below (in thousands):
Derivatives Not Designated as Hedging Instruments
Gains (Losses) on Derivative Instruments
Recognized in Income
Fiscal Year Ended January 31,
Location
2013
2012
2011
Foreign currency derivative contracts . . . . . . . . . . .
Other expense
$16,591
$6,221
$(3,098)
Strategic Investments
The Company has four investments in marketable equity securities measured using quoted prices in their
respective active markets and certain interests in non-marketable equity and debt securities that are collectively
considered strategic investments. As of January 31, 2013, the fair value of the Company’s marketable equity
securities of $4.9 million includes an unrealized gain of $1.7 million. As of January 31, 2012, the Company had
two investments in marketable equity securities. The fair value of the Company’s marketable equity securities of
$5.6 million included an unrealized gain of $3.4 million. These investments are recorded in other assets, net on
the consolidated balance sheets.
The Company’s interest in non-marketable equity and debt securities consists of noncontrolling equity and
debt investments in privately-held companies. The Company’s investments in these privately-held companies are
reported at cost or marked down to fair value when an event or circumstance indicates an other-than-temporary
decline in value has occurred. These investments are valued using significant unobservable inputs or data in an
inactive market and the valuation requires the Company’s judgment due to the absence of market price and
inherent lack of liquidity.
As of January 31, 2013 and 2012, the carrying value that approximates the fair value of the Company’s
investments in privately-held companies was $46.8 million and $48.3 million, respectively. These investments
are recorded in other assets, net on the consolidated balance sheets.
77
Investment Income
Investment income consists of interest income, realized gains, and realized losses on the Company’s cash,
cash equivalents and marketable securities. The components of investment income are presented below (in
thousands):
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$17,903
5,007
(3,348)
$20,791
6,542
(4,065)
$28,273
12,460
(2,998)
Total investment income . . . . . . . . . . . . . . . . . . . . . . . . . . .
$19,562
$23,268
$37,735
Fiscal Year Ended January 31,
2013
2012
2011
3. Property and Equipment
Property and equipment consisted of the following (in thousands):
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building improvements . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computers, equipment and software . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . .
As of January 31,
2013
2012
$ 248,263
49,572
328,318
38,275
193,181
$ 248,263
43,868
232,460
25,250
137,587
857,609
(252,940)
687,428
(159,482)
$ 604,669
$ 527,946
Depreciation and amortization expense totaled $101.1 million, $69.8 million and $41.4 million during fiscal
2013, 2012 and 2011, respectively.
Computers, equipment and software at January 31, 2013 and 2012 included a total of $136.9 million and
$105.1 million acquired under capital lease agreements, respectively. Accumulated amortization relating to
computers, equipment and software under capital leases totaled $57.8 million and $31.7 million, respectively, at
January 31, 2013 and 2012. Amortization of assets under capital leases is included in depreciation and
amortization expense.
In November 2010, the Company purchased approximately 14 acres of undeveloped real estate in
San Francisco, California, including entitlements and improvements associated with the land. In addition to the
amounts reflected in the table above, the Company recorded $23.3 million related to the perpetual parking rights
and classified such rights as a purchased intangible asset as it represents an intangible right to use the existing
garage. The Company has capitalized pre-construction activities related to the development of the land, including
interest costs and property taxes since the November 2010 purchase. During the first quarter of fiscal 2013, the
Company suspended pre-construction activity. The pre-construction costs capitalized in fiscal 2013 through the
suspension date were $5.7 million. The total carrying value of the land, building improvements and perpetual
parking rights was $321.1 million as of January 31, 2013. The Company continues to evaluate its future needs for
office facilities space and its options for the undeveloped real estate.
There was no impairment of long-lived assets during fiscal 2013, 2012 and 2011.
78
4. Business Combinations
Rypple
On February 1, 2012, the Company acquired for cash the outstanding stock of 2Catalyze, Inc., (“Rypple”), a
provider of social performance management applications. The Company acquired Rypple to, among other things,
enable customers to engage and align their employees and teams with a social performance management
solution, extending the employee social network to reach every employee. The Company has included the
financial results of Rypple in the consolidated financial statements from the date of acquisition, which have not
been material to date. The acquisition date fair value of the consideration transferred for Rypple was
approximately $50.6 million, which consisted of the following:
Fair value of consideration transferred (in thousands)
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$50,166
470
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$50,636
The fair value of the stock options assumed by the Company was determined using the Black-Scholes
option pricing model. The share conversion ratio of 0.011 was applied to convert Rypple options to the
Company’s options.
The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the
date of acquisition:
(in thousands)
Net tangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
758
(1,671)
5,970
45,579
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$50,636
The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets
acquired was recorded as goodwill. The fair values assigned to tangible and identifiable intangible assets
acquired and liabilities assumed are based on management’s estimates and assumptions. The estimated fair
values of current and noncurrent income taxes payable and deferred taxes may be subject to change as additional
information is received and certain tax returns are finalized. Thus the provisional measurements of fair value set
forth above are subject to change. The Company expects to finalize the valuation as soon as practicable, but not
later than one-year from the acquisition date.
The following table sets forth the components of identifiable intangible assets acquired and their estimated
useful lives as of the date of acquisition:
(in thousands)
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets subject to amortization . . . . .
Fair value
Useful Life
$4,970
1,000
$5,970
3 years
1 year
Developed technology represents the estimated fair value of Rypple’s social performance management
technology. Customer relationships represent the fair values of the underlying relationships and agreements with
Rypple customers. The goodwill balance is primarily attributed to the assembled workforce and expanded market
opportunities when integrating Rypple’s social performance management technology with the Company’s other
offerings. The goodwill balance is deductible for U.S. income tax purposes.
79
The Company assumed unvested options with a fair value of $2.2 million. Of the total consideration,
$0.5 million was allocated to the purchase consideration and $1.7 million was allocated to future services and
will be expensed over the remaining service periods on a straight-line basis.
Buddy Media, Inc.
On August 13, 2012, the Company acquired the outstanding stock of Buddy Media, Inc. (“Buddy”), a social
media marketing platform. The Company acquired Buddy for the assembled workforce, expected synergies and
expanded market opportunities when integrating Buddy’s social media marketing platform with the Company’s
current offerings. The acquisition date fair value of the consideration transferred for Buddy was approximately
$735.8 million, which consisted of the following:
Fair value of consideration transferred (in thousands, except share data)
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock (1,392,774 shares) . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options and restricted stock awards
$497,500
202,161
assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
36,092
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$735,753
The value of the share consideration for the Company’s common stock was based on the closing price of
$145.15 on the day of the acquisition. The fair value of the stock options and restricted stock awards assumed by
the Company was determined using the Black-Scholes option pricing model. The share conversion ratio of 0.146
was applied to convert Buddy’s options and restricted stock awards to the Company’s options and restricted
stock awards.
The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the
date of acquisition:
(in thousands)
Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current and noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 35,609
3,424
(16,437)
(3,281)
(2,436)
78,340
640,534
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$735,753
The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets
acquired was recorded as goodwill. The fair values assigned to tangible and identifiable intangible assets
acquired and liabilities assumed are based on management’s estimates and assumptions. The estimated fair
values of assets acquired and liabilities assumed are considered preliminary and are based on the information that
was available as of the date of the acquisition. The Company believes that the information provides a reasonable
basis for estimating the fair values of assets acquired and liabilities assumed, but certain items such as current
and noncurrent income taxes payable and deferred taxes may be subject to change as additional information is
received and certain tax returns are finalized. Thus the provisional measurements of fair value set forth above are
subject to change. The Company expects to finalize the valuation as soon as practicable, but not later than one-
year from the acquisition date.
80
The following table sets forth the components of identifiable intangible assets acquired and their estimated
useful lives as of the date of acquisition:
(in thousands)
Fair value
Useful Life
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade name and trademark . . . . . . . . . . . . . . . . . . . . . . . . .
$65,210
11,030
2,100
5 years
5 years
5 years
Total intangible assets subject to amortization . . . . .
$78,340
Developed technology represents the estimated fair value of Buddy’s social media marketing platform.
Customer relationships represent the fair values of the underlying relationships and agreements with Buddy
customers. The trade name and trademark represents the fair value of the brand and name recognition associated
with the marketing of Buddy’s service offerings. The goodwill balance is primarily attributed to the assembled
workforce and expanded market opportunities when integrating Buddy’s social media marketing platform with
the Company’s other social media marketing offerings. The goodwill balance is not deductible for U.S. income
tax purposes.
The Company assumed unvested options and restricted stock awards with a fair value of $67.4 million. Of
the total consideration, $36.1 million was allocated to the purchase consideration and $31.3 million was allocated
to future services and will be expensed over the remaining service periods on a straight-line basis.
The amounts of revenue and earnings of Buddy included in the Company’s consolidated statement of
operations from the acquisition date of August 13, 2012 to the period ending January 31, 2013 are as follows:
(in thousands)
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 19,646
$(28,998)
This loss includes approximately $21.0 million of stock-based expense.
The following pro forma financial information summarizes the combined results of operations for the
Company and Buddy, which was significant for the purposes of unaudited pro forma financial information
disclosure, as though the companies were combined as of the beginning of the Company’s fiscal years presented.
The unaudited pro forma financial information was as follows:
(in thousands)
Fiscal Year Ended
January 31,
2013
2012
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$3,071,286
$ (297,657)
$2,293,236
$ (58,207)
The pro forma financial information for all periods presented has been calculated after adjusting the results
of Buddy to reflect the business combination accounting effects resulting from this acquisition including the
amortization expenses from acquired intangible assets, the stock-based compensation expense for unvested stock
options and restricted stock awards assumed and the related tax effects as though the acquisition occurred as of
the beginning of the Company’s fiscal years 2013 and 2012. The pro forma financial information is for
informational purposes only and is not indicative of the results of operations that would have been achieved if the
acquisition had taken place at the beginning of the Company’s fiscal 2012.
The pro forma financial information for the years ended January 31, 2013 and 2012 combined the historical
results of the Company for the fiscal years ended January 31, 2013 and 2012, the adjusted historical results of
81
Buddy for the fiscal years ended December 31, 2012 and 2011, due to differences in reporting periods and
considering the date the Company acquired Buddy, and the effects of the pro forma adjustments listed above.
GoInstant, Inc.
On September 4, 2012, the Company acquired for cash the outstanding stock of GoInstant, Inc.
(“GoInstant”) a provider of co-browsing technology that allows two or more people to collaboratively browse the
same website together. The Company acquired GoInstant to, among other things, deliver its customers an easy to
use co-browse experience. The Company has included the financial results of GoInstant in the consolidated
financial statements from the date of acquisition, which have not been material to date. The acquisition date fair
value of the consideration transferred for GoInstant was approximately $50.6 million, which consisted of the
following:
Fair value of consideration transferred (in thousands)
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options assumed . . . . . . . . . . . . . . . . . . . .
$49,221
1,336
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$50,557
The fair value of the stock options assumed by the Company was determined using the Black-Scholes
option pricing model. The share conversion ratio of 0.086 was applied to convert GoInstant’s options to the
Company’s options.
The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the
date of acquisition:
(in thousands)
Net tangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
473
(1,771)
6,560
45,295
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$50,557
The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets
acquired was recorded as goodwill. The fair values assigned to tangible and identifiable intangible assets
acquired and liabilities assumed are based on management’s estimates and assumptions. The estimated fair
values of assets acquired and liabilities assumed are considered preliminary and are based on the information that
was available as of the date of the acquisition. The Company believes that the information provides a reasonable
basis for estimating the fair values of assets acquired and liabilities assumed, but certain items such as current
and noncurrent income taxes payable and deferred taxes may be subject to change as additional information is
received and certain tax returns are finalized. Thus the provisional measurements of fair value set forth above are
subject to change. The Company expects to finalize the valuation as soon as practicable, but not later than one-
year from the acquisition date.
The developed technology represents the estimated fair value of GoInstant’s co-browsing technology and
has an estimated useful life of three years. The goodwill balance is primarily attributed to the assembled
workforce and expanded market opportunities when integrating GoInstant’s co-browsing technology with the
Company’s other offerings. The goodwill balance is deductible for U.S. income tax purposes.
The Company assumed unvested options with a fair value of $6.2 million. Of the total consideration, $1.3
million was allocated to the purchase consideration and $4.9 million was allocated to future services and will be
expensed over the remaining service periods on a straight-line basis.
82
Other Fiscal 2013 Business Combinations
During fiscal 2013, the Company acquired five additional companies for $15.1 million in cash, net of cash
acquired, and has included the financial results of these companies in its consolidated financial statements from
the date of each respective acquisition. The Company accounted for these transactions as business combinations.
In allocating the purchase consideration based on estimated fair values, the Company recorded $4.1 million of
acquired intangible assets with useful lives of one to three years, $12.4 million of goodwill, $0.3 million of net
tangible liabilities and $1.0 million of deferred tax liabilities. Some of this goodwill balance is deductible for
U.S. income tax purposes. With the exception of Buddy, none of the aforementioned business combinations,
individually and in the aggregate, were material to the pro forma combined historical results of operations of the
Company.
Fiscal Year 2012
Radian6 Technologies Inc.
In May 2011, the Company acquired for cash and the Company’s common stock the outstanding stock of
Radian6 Technologies, Inc. (“Radian6”), a cloud application vendor based in Canada that provides customers
with social media monitoring, measurement and engagement solutions. The Company acquired Radian6 to,
among other things, expand its social enterprise market opportunities. The Company has included the financial
results of Radian6 in the consolidated financial statements from the date of acquisition, which have not been
material to date. The acquisition date fair value of the consideration transferred for Radian6 was approximately
$336.6 million, which consisted of the following:
Fair value of consideration transferred (in thousands, except number
of share data):
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock (436,167 shares) . . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options assumed . . . . . . . . . . . . . . . . . . .
$282,600
49,319
4,729
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$336,648
The value of the share consideration for the Company’s common stock was based on the closing price of
$136.19 on the day of the acquisition. The fair value of the stock options assumed by the Company was
determined using the Black-Scholes option pricing model and the share conversion ratio of 0.196 was applied to
convert Radian6 options to the Company’s options.
The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the
date of acquisition:
(in thousands)
Tangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current and noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 12,364
(12,757)
(680)
(27,306)
103,000
262,027
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$336,648
The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets
acquired was recorded as goodwill. The fair values assigned to tangible and identifiable intangible assets
acquired and liabilities assumed were based on management’s estimates and assumptions. During fiscal 2013 the
Company finalized its assessment of fair value of the assets and liabilities assumed at acquisition date.
83
The following table sets forth the components of identifiable intangible assets acquired and their estimated
useful lives as of the date of acquisition:
(in thousands)
Fair value
Useful Life
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade name and trademark . . . . . . . . . . . . . . . . . . . . . . . .
$ 84,200
15,000
3,800
3 years
5 years
3 years
Total intangible assets subject to amortization . . . . .
$103,000
Developed technology represents the fair value of the Radian6 monitoring technology. Customer
relationships represent the fair values of the underlying relationships and agreements with Radian6 customers.
Trade name and trademark represents the fair value of brand and name recognition associated with the marketing
of Radian6 service offerings. The goodwill balance is primarily attributed to the assembled workforce, expanded
market opportunities and expected synergies when integrating Radian6’s social solution media technology with
the Company’s offerings. The goodwill balance is deductible for tax purposes.
The Company assumed unvested options with a fair value of $23.9 million on the day of the acquisition. Of
the total consideration, $4.7 million was allocated to the purchase consideration and $19.2 million was allocated
to future services that are expensed over the remaining service periods on a straight-line basis.
Assistly, Inc.
On September 20, 2011, the Company acquired for cash the outstanding stock of Assistly, a cloud provider
of customer service solutions. The Company acquired Assistly to, among other things, extend its commitment to
small and emerging businesses in customer service help desk application offerings. The Company has included
the financial results of Assistly in the consolidated financial statements from the date of acquisition, which have
not been material to date. The acquisition date fair value of the consideration transferred for Assistly was
approximately $58.7 million, which consisted of the following:
Fair value of consideration transferred (in thousands)
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of pre-existing relationship . . . . . . . . . . . . . . . . . . . . . . . . . . .
$53,938
1,043
3,694
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$58,675
The fair value of the stock options assumed by the Company was determined using the Black-Scholes
option pricing model and the share conversion ratio of 0.031 was applied to convert Assistly options to the
Company’s options.
The Company had a $1.0 million, or approximately seven percent, noncontrolling equity investment in
Assistly prior to the acquisition. The acquisition date fair value of the Company’s previous equity interest was
$3.7 million and was included in the measurement of the consideration transferred. The Company recognized a
gain of $2.7 million as a result of remeasuring its prior equity interest in Assistly held before the business
combination. The gain was recognized in other expense on the consolidated statement of operations.
84
The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the
date of acquisition:
(in thousands)
Net tangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1,563
(3,286)
14,360
46,038
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$58,675
The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets
acquired was recorded as goodwill. The fair values assigned to tangible and identifiable intangible assets
acquired and liabilities assumed were based on management’s estimates and assumptions. During fiscal 2013 the
Company finalized its assessment of fair value of the assets and liabilities assumed at acquisition date.
The following table sets forth the components of identifiable intangible assets acquired and their estimated
useful lives as of the date of acquisition:
(in thousands)
Fair value
Useful Life
Developed technology . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . .
$13,960
400
3 years
2 years
Total intangible assets subject to
amortization . . . . . . . . . . . . . . . . . . . . . .
$14,360
Developed technology represents the estimated fair value of Assistly’s customer service solution
technology. Customer relationships represent the fair values of the underlying relationships and agreements with
Assistly customers. The goodwill balance is primarily attributed to the assembled workforce and expanded
market opportunities for small and emerging businesses when integrating Assistly’s customer service technology
with the Company’s other offerings. The goodwill balance is not deductible for tax purposes.
The Company assumed unvested options with a fair value of $5.1 million on the day of the acquisition. Of
the total consideration, $1.1 million was allocated to the purchase consideration and $4.0 million was allocated to
future services that are expensed over the remaining service periods on a straight-line basis.
Model Metrics, Inc.
On December 16, 2011, the Company acquired for cash the outstanding stock of Model Metrics, an
implementer of mobile applications. The Company acquired Model Metrics to, among other things, extend its
ability to provide the Company’s customers with implementation of mobile solutions. The Company has
included the financial results of Model Metrics in the consolidated financial statements from the date of
acquisition, which have not been material to date. The acquisition date fair value of the consideration transferred
for Model Metrics was approximately $66.7 million, which consisted of the following:
Fair value of consideration transferred (in thousands):
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options assumed . . . . . . . . . . . . . . . . . . . .
Fair value of pre-existing relationship . . . . . . . . . . . . . . . . . . .
$61,424
1,546
3,774
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$66,744
85
The fair value of the stock options assumed by the Company was determined using the Black-Scholes
option pricing model and the share conversion ratio of 0.05 was applied to convert Model Metrics options to the
Company’s options.
The Company had a $0.8 million, or approximately six percent, noncontrolling equity investment in Model
Metrics prior to the acquisition. The acquisition date fair value of the Company’s previous equity interest was
$3.8 million and was included in the measurement of the consideration transferred. The Company recognized a
gain of $3.0 million as a result of remeasuring its prior equity interest in Model Metrics held before the business
combination. The gain was recognized in other expense on the consolidated statement of operations.
The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the
date of acquisition:
(in thousands)
Net tangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 6,556
636
3,050
56,502
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$66,744
Customer relationships represent the fair values of the underlying relationships and agreements with Model
Metrics customers. The Company determined the useful life of the customer relationships to be less than one
year. The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets
acquired was recorded as goodwill. The goodwill balance is primarily attributable to the assembled workforce
and expected synergies when integrating Model Metrics with the Company’s professional services group. The
goodwill balance is not deductible for tax purposes. The fair values assigned to tangible and identifiable
intangible assets acquired and liabilities assumed were based on management’s estimates and assumptions.
During fiscal 2013 the Company finalized its assessment of fair value of the assets and liabilities assumed at
acquisition date.
The Company assumed unvested options with a fair value of $2.1 million on the day of the acquisition. Of
the total consideration, $1.5 million was allocated to the purchase consideration and $0.6 million was allocated to
future services that are expensed over the remaining service periods on a straight-line basis.
Other Fiscal 2012 Business Combinations
On February 1, 2011 the Company acquired the stock of Manymoon Corporation (“Manymoon”) for
$13.6 million in cash. The Company accounted for this transaction as a business combination. In allocating the
purchase consideration based on fair values, the Company recorded $4.7 million of acquired intangible assets
with useful lives of one to three years, $10.5 million of goodwill, and $1.6 million of deferred tax liabilities. The
goodwill balance is not deductible for tax purposes. This transaction was not material to the Company.
Additionally, during fiscal 2012, the Company acquired two additional companies for $21.2 million in cash
and has included the financial results of these companies in its consolidated financial statements from the date of
each respective acquisition. These transactions, individually and in aggregate, were not material to the Company.
Goodwill
Goodwill represents the excess of the purchase price in a business combination over the fair value of net
tangible and intangible assets acquired. Goodwill amounts are not amortized, but rather tested for impairment at
least annually during the fourth quarter.
86
Goodwill consisted of the following (in thousands):
Balance as of January 31, 2011 . . . . . . . . . . . . . . . . . . . . . .
Manymoon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Radian6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assistly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Model Metrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finalization of acquisition date fair values . . . . . . . . .
Balance as of January 31, 2012 . . . . . . . . . . . . . . . . . . . . . .
Rypple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buddy Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
GoInstant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finalization of acquisition date fair values . . . . . . . . .
$ 396,081
10,519
262,027
46,038
56,502
16,174
(1,960)
$ 785,381
45,579
640,534
45,295
12,410
179
Balance as of January 31, 2013 . . . . . . . . . . . . . . . . . . . . . .
$1,529,378
There was no impairment of goodwill during fiscal 2013, 2012 or 2011.
Intangible Assets
Intangible assets acquired resulting from business combinations are as follows as of January 31, 2013
(in thousands):
Gross
Fair Value
Accumulated
Amortization
Net Book
Value
Weighted
Average
Remaining
Useful Life
in Years
Acquired developed technology . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . .
Trade name and trademark . . . . . . . . . . . . . . . . . .
Territory rights . . . . . . . . . . . . . . . . . . . . . . . . . . .
$310,582
42,775
8,820
3,203
$(172,823)
(21,599)
(4,930)
(2,261)
$137,759
21,176
3,890
942
2.7
3.8
2.8
2.4
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$365,380
$(201,613)
$163,767
The expected future amortization expense for purchased intangible assets for each of the fiscal years ended
thereafter is as follows (in thousands):
Fiscal Period:
Fiscal 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 83,042
35,707
20,766
16,418
7,834
Total amortization expense . . . . . . . . . . . . . . . . . . . . . . . . . .
$163,767
There was no impairment of intangible assets during fiscal 2013, 2012 and 2011.
87
5. Notes Payable
Convertible Senior Notes
In January 2010, the Company issued at par value $575.0 million of 0.75% convertible senior notes (the
“Notes”) due January 15, 2015. Interest is payable semi-annually in arrears on January 15 and July 15 of each
year, commencing July 15, 2010.
The Notes are governed by an Indenture dated as of January 19, 2010, between the Company, as issuer, and
U.S. Bank National Association, as trustee. The Notes do not contain any financial covenants or any restrictions
on the payment of dividends, the incurrence of senior debt or other indebtedness, or the issuance or repurchase of
securities by the Company. The Notes are unsecured and rank senior in right of payment to the Company’s future
indebtedness that is expressly subordinated in right of payment to the Notes and rank equal in right of payment to
the Company’s existing and future unsecured indebtedness that is not so subordinated and are effectively
subordinated in right of payment to any of the Company’s cash equal to the principal amount of the Notes, and
secured indebtedness to the extent of the value of the assets securing such indebtedness and are structurally
subordinated to all existing and future indebtedness and liabilities incurred by our subsidiaries, including trade
payables.
If converted, holders will receive cash equal to the principal amount of the Notes, and at the Company’s
election, cash and/or shares of the Company’s common stock for any amounts in excess of the principal amounts.
The initial conversion rate is 11.7147 shares of common stock per $1,000 principal amount of Notes, subject
to anti-dilution adjustments. The initial conversion price is $85.36 per share of common stock. Throughout the
term of the Notes, the conversion rate may be adjusted upon the occurrence of certain events, including for any
cash dividends. Holders of the Notes will not receive any cash payment representing accrued and unpaid interest
upon conversion of a Note. Accrued but unpaid interest will be deemed to be paid in full upon conversion rather
than cancelled, extinguished or forfeited. Holders may convert their Notes under the following circumstances:
•
•
•
•
during any fiscal quarter, if, for at least 20 trading days during the 30 consecutive trading day period
ending on the last trading day of the immediately preceding fiscal quarter, the last reported sales price
of the Company’s common stock for such trading day is greater than or equal to 130% of the applicable
conversion price on such trading day share of common stock on such last trading day;
in certain situations, when the trading price of the Notes is less than 98% of the product of the sale
price of the Company’s common stock and the conversion rate;
upon the occurrence of specified corporate transactions described under the Notes Indenture, such as a
consolidation, merger or binding share exchange; or
at any time on or after October 15, 2014.
For 20 trading days during the 30 consecutive trading days ended October 31, 2012, the Company’s common
stock traded at a price exceeding 130% of the conversion price of $85.36 per share applicable to the Notes.
Accordingly, the Notes were convertible at the option of the holder for the Company’s common shares as of
January 31, 2013 and were classified as a current liability on the Company’s consolidated balance sheet. For
20 trading days during the 30 consecutive trading days ended January 31, 2013, the Company’s common stock
traded at a price exceeding 130% of the conversion price of $85.36 per share applicable to the Notes. Accordingly,
the Notes will remain convertible at the holders’ option for the quarter ending April 30, 2013 and will remain
classified as a current liability on the Company’s consolidated balance sheet so long as the Notes are convertible.
Holders of the Notes have the right to require the Company to purchase with cash all or a portion of the
Notes upon the occurrence of a fundamental change, such as a change of control, at a purchase price equal to
100% of the principal amount of the Notes plus accrued and unpaid interest. Following certain corporate
transactions that constitute a change of control, the Company will increase the conversion rate for a holder who
elects to convert the Notes in connection with such change of control in certain circumstances.
88
In accounting for the issuance of the Notes, the Company separated the Notes into liability and equity
components. The carrying amount of the liability component was calculated by measuring the fair value of a
similar liability that does not have an associated convertible feature. The carrying amount of the equity
component representing the conversion option was determined by deducting the fair value of the liability
component from the par value of the Notes as a whole. The excess of the principal amount of the liability
component over its carrying amount (“debt discount”) is amortized to interest expense over the term of the Notes.
The equity component is not remeasured as long as it continues to meet the conditions for equity classification.
In accounting for the transaction costs related to the Note issuance, the Company allocated the total amount
incurred to the liability and equity components based on their relative values. Transaction costs attributable to the
liability component are being amortized to expense over the term of the Notes, and transaction costs attributable
to the equity component were netted with the equity component in temporary stockholders’ equity and
stockholders’ equity. Additionally, the Company recorded a deferred tax liability of $51.1 million in connection
with the Notes.
The Notes consisted of the following (in thousands):
Liability component :
Principal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: debt discount, net . . . . . . . . . . . . . . . . . . . . . . .
$574,890
(53,612)
$574,890
(78,741)
Net carrying amount
. . . . . . . . . . . . . . . . . . . . .
$521,278
$496,149
As of January 31,
2013
2012
As of January 31, 2013, the remaining life of the Notes is approximately 2.0 years.
The following table sets forth total interest expense recognized related to the Notes prior to capitalization of
interest (in thousands):
Contractual interest expense . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt issuance costs . . . . . . . . . . . . . . . . .
Amortization of debt discount . . . . . . . . . . . . . . . . . . . . . .
Fiscal Year Ended
January 31,
2013
2012
$ 4,313
1,324
25,131
$30,768
$ 4,312
1,324
23,720
$29,356
Effective interest rate of the liability component
. . . . . . .
5.86%
5.86%
Interest Expense
Interest expense consists of interest on the Company’s capital lease commitments and the Notes, net of
amounts capitalized. In accounting for the Notes at the time of issuance in January 2010, the carrying amount of
the liability component was calculated by measuring the fair value of a similar liability that did not have an
associated convertible feature. The excess of the principal amount of the liability component over its carrying
amount is amortized, using an effective interest rate of 5.86%, to interest expense over the term of the Notes.
Interest costs of $1.6 million, $14.1 million and $3.7 million related to the buildings and improvements and
$0.8 million, $0.5 million and $0.3 million related to the Company’s capitalized internal-use software
development efforts were capitalized in fiscal 2013, 2012 and 2011, respectively. During the first quarter of
fiscal 2013, the Company suspended pre-construction activity, which includes capitalized interest costs, on the
undeveloped real estate in San Francisco, California causing capitalization of interest costs to cease.
89
Note Hedges
To minimize the impact of potential economic dilution upon conversion of the Notes, the Company entered
into convertible note hedge transactions with respect to its common stock (the “Note Hedges”). The Company
paid, in January 2010, an aggregate amount of $126.5 million for the Note Hedges. The Note Hedges cover
approximately 6.7 million shares of the Company’s common stock at a strike price that corresponds to the initial
conversion price of the Notes, also subject to adjustment, and are exercisable upon conversion of the Notes. The
Note Hedges will expire upon the maturity of the Notes. The Note Hedges are intended to reduce the potential
economic dilution upon conversion of the Notes in the event that the market value per share of the Company’s
common stock, as measured under the Notes, at the time of exercise is greater than the conversion price of the
Notes. The Note Hedges are separate transactions and are not part of the terms of the Notes. Holders of the Notes
will not have any rights with respect to the Note Hedges. The Company initially recorded a deferred tax asset of
$51.4 million in connection with these Note Hedges.
Warrants
Separately, the Company in January 2010 also entered into warrant transactions (the “Warrants”), whereby
the Company sold warrants to acquire, subject to anti-dilution adjustments, up to 6.7 million shares of the
Company’s common stock at a strike price of $119.51 per share. The Company received aggregate proceeds of
$59.3 million from the sale of the Warrants. As the average market value per share of the Company’s common
stock for the reporting period, as measured under the Warrants, exceeds the strike price of the Warrants, the
Warrants would have a dilutive effect on the Company’s earnings/loss per share. The Warrants were anti-dilutive
during fiscal 2013 based on the Company’s net loss fiscal 2013. The Warrants are separate transactions, entered
into by the Company and are not part of the terms of the Notes or Note Hedges. Holders of the Notes and Note
Hedges will not have any rights with respect to the Warrants.
6. Other Balance Sheet Accounts
Prepaid Expenses and Other Current Assets
Prepaid expenses and other current assets consisted of the following (in thousands):
Deferred professional services costs . . . . . . . . . . . . . . . . . .
Prepaid income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . .
$
3,522
21,180
101,291
$10,399
12,785
57,135
$125,993
$80,319
As of January 31,
2013
2012
Capitalized Software, net
Capitalized software consisted of the following (in thousands):
Capitalized internal-use software development costs, net
of accumulated amortization of $72,448 and $50,300,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquired developed technology, net of accumulated
As of January 31,
2013
2012
$ 59,647
$ 41,442
amortization of $179,906 and $99,886, respectively . .
147,676
146,970
$207,323
$188,412
90
Capitalized internal-use software amortization expense totaled $22.1 million, $15.8 million and
$13.1 million for fiscal 2013, 2012 and 2011, respectively. Acquired developed technology amortization expense
totaled $80.0 million, $62.1 million, and $16.9 million for fiscal 2013, 2012 and 2011, respectively.
During fiscal 2013, 2012 and 2011, the Company capitalized $3.4 million, $2.4 million and $2.6 million
respectively, of stock-based expenses related to capitalized internal-use software development and deferred
professional services.
Other Assets, net
Other assets consisted of the following (in thousands):
Deferred professional services costs, noncurrent
portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchased intangible assets, net of accumulated
As of January 31,
2013
2012
$
1,077
13,422
$
3,935
13,941
amortization of $28,790 and $17,868, respectively . . .
49,354
46,110
Acquired intellectual property, net of accumulated
amortization of $7,074 and $3,139, respectively . . . . .
Strategic investments . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13,872
51,685
20,338
15,020
53,949
22,194
$149,748
$155,149
Purchased intangible assets amortization expense for fiscal 2013, 2012 and 2011 was $10.9 million, $8.0
million and $4.2 million, respectively. Acquired intellectual property amortization expense for fiscal 2013, 2012
and 2011 was $3.9 million, $2.4 million and $0.6 million, respectively.
Accounts Payable, Accrued Expenses and Other Liabilities
Accounts payable, accrued expenses and other liabilities consisted of the following (in thousands):
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued income and other taxes payable . . . . . . . . . . . . .
Accrued professional costs . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued rent
As of January 31,
2013
2012
$ 14,535
311,595
138,165
120,341
10,064
3,006
$ 33,258
228,466
121,957
100,471
21,993
6,115
$597,706
$512,260
7. Stockholders’ Equity
The Company maintains the following stock plans: the 2006 Inducement Equity Incentive Plan (the
“Inducement Plan”), the 2004 Equity Incentive Plan, 2004 Employee Stock Purchase Plan and the 2004 Outside
Directors Stock Plan. These plans, other than the 2004 Outside Directors Stock Plan and the Inducement Plan,
provide for annual automatic increases on February 1 to the shares reserved for issuance. The expiration of the
1999 Stock Option Plan (“1999 Plan”) in fiscal 2010 did not affect awards outstanding, which continue to be
governed by the terms and conditions of the 1999 Plan.
91
On February 1, 2012, 3.5 million additional shares were reserved under the 2004 Equity Incentive Plan and
1.0 million additional shares were reserved under the 2004 Employee Stock Purchase Plan pursuant to the
automatic increase in each respective plan.
On June 7, 2012, 400,000 additional shares were reserved under the Inducement Plan.
On February 1, 2013, 3.5 million additional shares were reserved under the 2004 Equity Incentive Plan.
In September 2011, the Company’s Board of Directors amended and restated the 2004 Employee Stock
Purchase Plan (the “ESPP”). In conjunction with the amendment of the ESPP, the Company’s Board of Directors
determined that the offerings under the ESPP would commence, beginning with a twelve month offering period
starting in December 2011. As of January 31, 2013, $17.6 million has been held on behalf of employees for
future purchases under the plan and is recorded in accrued expenses and other liabilities. Employees purchased
738,310 shares in fiscal year 2013 for $69.1 million under the ESPP.
Prior to February 1, 2006, options issued under the Company’s stock option plans generally had a term of
10 years. After February 1, 2006, options issued have a term of 5 years.
Stock activity excluding the ESPP is as follows:
Options Outstanding
Shares
Available
for Grant
Outstanding
Stock
Options
Weighted-
Average
Exercise Price
Aggregate
Intrinsic Value
(in thousands)
Balance as of January 31, 2012 . . . . . . . .
Increase in shares authorized:
3,440,993
11,184,907
$ 79.78
2004 Equity Incentive Plan . . .
2Catalyze, Inc. Amended 2008
Stock Option Plan . . . . . . . .
2006 Inducement Equity
Incentive Plan . . . . . . . . . . . .
Buddy Media, Inc. 2007 Equity
Incentive Plan . . . . . . . . . . . .
Goinstant, Inc. Stock Option
3,500,000
30,177
400,000
430,494
0
0
0
0
Plan . . . . . . . . . . . . . . . . . . . .
Options granted under all plans . . . .
Restricted stock activity . . . . . . . . . .
Stock grants to board and advisory
board members . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . .
1999 Plan shares expired . . . . . . . . .
Cancelled . . . . . . . . . . . . . . . . . . . . .
46,889
(2,091,380)
(3,428,027)
0
2,091,380
0
(28,650)
0
(78,769)
718,208
0
(5,062,256)
0
(718,208)
0.00
0.00
0.00
0.00
0.00
123.22
0.00
0.00
54.27
0.00
108.43
Balance as of January 31, 2013 . . . . . . . .
2,939,935
7,495,823
$106.38
$492,879
Vested or expected to vest . . . . . . . . . . . .
7,320,699
$105.97
$484,365
Exercisable as of January 31, 2013 . . . . .
2,820,798
$ 79.27
$261,937
The total intrinsic value of the options exercised during fiscal 2013, 2012 and 2011 was $506.9 million,
$224.9 million and $322.5 million, respectively. The intrinsic value is the difference between the current market
value of the stock and the exercise price of the stock option.
The weighted-average remaining contractual life of vested and expected to vest options is approximately
3.1 years.
92
As of January 31, 2013, options to purchase 2,820,798 shares were vested at a weighted average exercise
price of $79.27 per share and had a remaining weighted-average remaining contractual life of approximately
2.2 years. The total intrinsic value of these vested options as of January 31, 2013 was $261.9 million.
The following table summarizes information about stock options outstanding as of January 31, 2013:
Range of Exercise
Prices
$2.30 to $34.92 . . . . . . . .
$37.50 to $65.44 . . . . . . .
$65.68 to $100.29 . . . . . .
$108.25 . . . . . . . . . . . . . .
$113.29 to $140.28 . . . . .
$142.50 . . . . . . . . . . . . . .
$143.46 to $169.35 . . . . .
Number
Outstanding
1,072,874
1,099,978
258,152
1,122,554
687,615
1,573,951
1,680,699
7,495,823
Restricted stock activity is as follows:
Options Outstanding
Weighted-Average
Remaining
Contractual Life
(Years)
2.2
2.0
2.2
3.8
3.8
2.8
4.4
3.2
Options Exercisable
Weighted-Average
Exercise Price
Number of
Shares
Weighted-Average
Exercise Price
$17.35
62.41
80.22
108.25
129.46
142.50
151.48
906,605
579,061
133,219
269,477
143,825
726,201
62,410
$106.38
2,820,798
$18.58
61.69
78.72
108.25
129.04
142.50
149.56
$79.27
Restricted Stock Outstanding
Balance as of January 31, 2011 . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled . . . . . . . . . . . . . . . . . . . . . . . . .
Vested and converted to shares . . . . . . . .
Balance as of January 31, 2012 . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled . . . . . . . . . . . . . . . . . . . . . . . . .
Vested and converted to shares . . . . . . . .
Outstanding
3,216,103
3,207,805
(288,959)
(1,172,686)
4,962,263
4,070,938
(617,906)
(1,719,640)
Balance as of January 31, 2013 . . . . . . . . . . . .
6,695,655
Expected to vest . . . . . . . . . . . . . . . . . . . . . . . .
6,314,059
Weighted-
Average
Exercise Price
Aggregate
Intrinsic
Value
(in thousands)
$0.001
0.001
0.001
0.001
$0.001
0.001
0.001
0.001
$0.001
$1,152,523
$1,086,839
The restricted stock, which upon vesting entitles the holder to one share of common stock for each share of
restricted stock, has an exercise price of $0.001 per share, which is equal to the par value of the Company’s
common stock, and generally vest over 4 years.
The weighted-average fair value of the restricted stock issued in fiscal 2013, 2012 and 2011 was $150.85,
$121.87 and $108.03, respectively.
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Common Stock
The following number of shares of common stock were reserved and available for future issuance at
January 31, 2013:
Options outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock awards and units outstanding . . . . . . . . . .
Stock available for future grant:
2004 Equity Incentive Plan . . . . . . . . . . . . . . . . . . . . .
2006 Inducement Equity Incentive Plan . . . . . . . . . . .
2004 Employee Stock Purchase Plan . . . . . . . . . . . . .
2004 Outside Directors Stock Plan . . . . . . . . . . . . . . .
0.75% Convertible senior notes . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,495,823
6,695,655
2,084,916
306,419
1,261,690
548,600
6,734,664
6,735,953
31,863,720
During fiscal years 2013, 2012 and 2011, certain board members received stock grants totaling 25,600
shares of common stock, 36,800 shares of common stock and 48,000 shares of common stock, respectively for
board services pursuant to the terms described in the 2004 Outside Directors Stock Plan. The expense related to
these awards, which was expensed immediately at the time of the issuance, totaled $3.8 million, $4.9 million and
$4.9 million for fiscal 2013, 2012 and 2011, respectively.
Preferred Stock
The Company’s board of directors has the authority, without further action by stockholders, to issue up to
5,000,000 shares of preferred stock in one or more series. The Company’s board of directors may designate the
rights, preferences, privileges and restrictions of the preferred stock, including dividend rights, conversion rights,
voting rights, terms of redemption, liquidation preference, sinking fund terms, and number of shares constituting
any series or the designation of any series. The issuance of preferred stock could have the effect of restricting
dividends on the Company’s common stock, diluting the voting power of its common stock, impairing the
liquidation rights of its common stock, or delaying or preventing a change in control. The ability to issue
preferred stock could delay or impede a change in control. At January 31, 2013 and 2012, no shares of preferred
stock were outstanding.
8. Income Taxes
Effective Tax Rate
The domestic and foreign components of income (loss) before provision for (benefit from) income taxes and
noncontrolling interest consisted of the following (in thousands):
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (90,743)
(37,051)
$(27,303)
(6,014)
$ 75,515
28,783
$(127,794)
$(33,317)
$104,298
Fiscal Year Ended January 31,
2013
2012
2011
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The provision for (benefit from) income taxes consisted of the following (in thousands):
Fiscal Year Ended January 31,
2013
2012
2011
Current:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 12,896
3,021
30,261
$ 9,344
4,346
15,709
$ 29,992
6,276
13,239
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
46,178
29,399
49,507
Deferred:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
72,656
28,538
(4,721)
(36,601)
(10,603)
(3,940)
(8,687)
(4,745)
(1,474)
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
96,473
(51,144)
(14,906)
Provision for (benefit from) income taxes . . . . . . .
$142,651
$(21,745)
$ 34,601
During fiscal 2013, 2012 and 2011, the Company recorded net tax benefits that resulted from allocating
certain tax effects related to exercises of stock options and vesting of restricted stocks directly to stockholders’
equity in the amount of $7.2 million, $1.6 million, and $36.1 million, respectively.
A reconciliation of income taxes at the statutory federal income tax rate to the provision for (benefit from)
income taxes included in the accompanying consolidated statements of operations is as follows (in thousands):
U.S. federal taxes at statutory rate . . . . . . . . . . . . . . . . .
State, net of the federal benefit
. . . . . . . . . . . . . . . . . . .
Foreign taxes in excess of the U.S. statutory rate . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . .
Tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible expenses . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit from acquisitions . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal Year Ended January 31,
2013
2012
2011
$ (44,729)
(969)
16,931
186,806
(17,670)
4,807
(3,568)
1,043
$(11,661)
(6)
10,555
0
(15,049)
5,345
(12,575)
1,646
$ 36,504
6,069
3,412
0
(13,625)
2,621
0
(380)
$142,651
$(21,745)
$ 34,601
The Company receives certain tax incentives in Switzerland and Singapore in the form of reduced tax rates.
These temporary tax reduction programs will expire in 2016 and 2014, respectively. The Singapore program,
however, is eligible for renewal.
95
Deferred Income Taxes
Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant
components of the Company’s deferred tax assets and liabilities were as follows (in thousands):
As of January 31,
2013
2012
Deferred tax assets:
Net operating loss carryforwards . . . . . . . . . . . . . .
Deferred stock compensation . . . . . . . . . . . . . . . . .
Tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent expense . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . .
Basis difference on investment . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 62,603
69,593
75,812
28,022
63,257
30,441
8,569
9,916
$ 35,942
61,029
54,243
11,661
49,825
5,936
3,789
6,792
Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . .
Less valuation allowance . . . . . . . . . . . . . . . . . . . . . . . .
348,213
(192,682)
229,217
(4,624)
Deferred tax assets, net of valuation allowance . . . . . . .
Deferred tax liabilities:
Deferred commissions . . . . . . . . . . . . . . . . . . . . . .
Purchased intangibles . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gains on investments . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
155,531
224,593
(72,470)
(14,739)
(2,768)
(41,832)
(7,351)
(49,029)
(18,052)
(2,881)
(26,352)
(8,871)
Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . .
(139,160)
(105,185)
Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 16,371
$ 119,408
The Company regularly assesses the need for a valuation allowance against its deferred tax assets. In
making that assessment, the Company considers both positive and negative evidence related to the likelihood of
realization of the deferred tax assets to determine, based on the weight of available evidence, whether it is more-
likely-than-not that some or all of the deferred tax assets will not be realized. In evaluating the need for a
valuation allowance, the Company considers its cumulative loss in recent years as a significant piece of negative
evidence. Therefore, in fiscal 2013, the Company established a valuation allowance against a significant portion
of its deferred tax assets and its valuation allowance increased by $188.1 million at January 31, 2013. The
Company will continue to assess the realizability of the deferred tax assets in each of the applicable jurisdictions
going forward and adjust the valuation allowance accordingly. The excess tax benefits associated with stock
option exercises are recorded directly to stockholders’ equity only when the tax deduction is realized on the
income tax returns. As a result, the excess tax benefits included in net operating loss carryforwards but are not
reflected in deferred tax assets for fiscal 2013 and 2012 are $316.2 million and $149.1 million, respectively.
At January 31, 2013, the Company had net operating loss carryforwards for federal income tax purposes of
approximately $955.0 million, which expire in 2021 through 2033, federal research and development tax credits
of approximately $52.7 million, which expire in 2020 through 2033, foreign tax credits of approximately
$7.9 million, which expire in 2019 through 2023, and minimum tax credits of $0.7 million, which have no
expiration date. The Company also had net operating loss carryforwards for state income tax purposes of
approximately $489.8 million which expire beginning in 2015 and state research and development tax credits of
approximately $49.0 million and $10.0 million of state enterprise zone tax credits, which do not expire.
Utilization of the Company’s net operating loss carryforwards may be subject to substantial annual limitation due
96
to the ownership change limitations provided by the Internal Revenue Code and similar state provisions. Such an
annual limitation could result in the expiration of the net operating loss and tax credit carryforwards before
utilization.
Tax Benefits Related to Stock-Based Compensation
The total income tax benefit in the accompanying consolidated statements of operations related to stock-
based awards was $113.9 million, $76.0 million and $44.1 million for fiscal 2013, 2012 and 2011, respectively.
Beginning in fiscal 2013, the majority of the tax benefit was not recognized as a result of the valuation
allowance.
The Company reduced its income tax payable by the tax benefit realized from the exercise, sale or vesting of
the stock options or similar instruments during fiscal 2013 was $127.2 million.
Unrecognized Tax Benefits and Other Considerations
Tax positions for the Company and its subsidiaries are subject to income tax audits by many tax
jurisdictions throughout the world. The Company recognizes the tax benefit of an uncertain tax position only if it
is more likely than not that the position is sustainable upon examination by the taxing authority, based on the
technical merits. The tax benefit recognized is measured as the largest amount of benefit which is greater than
50 percent likely to be realized upon settlement with the taxing authority. The Company had gross unrecognized
tax benefits of $75.1 million and $52.0 million as of January 31, 2013 and 2012 respectively.
A reconciliation of the beginning and ending balance of total unrecognized tax benefits for fiscal years
2013, 2012, and 2011 is as follows (in thousands):
Balance as of February 1, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax positions taken in prior period:
Fiscal Year Ended January 31,
2013
2012
2011
$51,971
$27,462
$22,053
Gross increases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross decreases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,304
(4,460)
10,008
(23)
41
(811)
Tax positions taken in current period:
Gross increases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapse of statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Currency translation effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24,401
(121)
(4,159)
208
15,965
0
(1,143)
(298)
8,047
(39)
(1,741)
(88)
Balance as of January 31, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$75,144
$51,971
$27,462
For fiscal year 2013, 2012 and 2011 total unrecognized tax benefits in an amount of $32.3 million,
$39.1 million, and $20.4 million respectively, if recognized, would reduce income tax expense and the
Company’s effective tax rate.
The Company recognizes interest accrued and penalties related to unrecognized tax benefits in the income
tax provision. The Company accrued no penalties and interest in the amount of $1.7 million in income tax
expense at the end of January 31, 2013.
The Company’s U.S. federal and state tax returns for several tax years since February 1999, which was the
inception of the Company, remain open to examination. Outside the U.S., the Company operates in major
jurisdictions including Canada, Australia, Japan and United Kingdom. With some exceptions, all tax years in
jurisdictions outside of U.S. are generally open and could be subject to examinations, however, in Japan and
United Kingdom, the Company is no longer subject to examinations for years prior to fiscal 2008 and 2010,
respectively.
97
The Company believes that it has provided adequate reserves for its income tax uncertainties in all open tax
years. In the next 12 months, it is reasonably possible that the unrecognized tax benefits may decrease by
approximately $4.0 million due to lapsing of the statute of limitations.
9. Earnings/Loss Per Share
Basic earnings/loss per share is computed by dividing net income (loss) by the weighted-average number of
common shares outstanding for the fiscal period. Diluted earnings/loss per share is computed giving effect to all
potential weighted average dilutive common stock, including options, restricted stock units, warrants and the
convertible senior notes. The dilutive effect of outstanding awards and convertible securities is reflected in
diluted earnings per share by application of the treasury stock method. Diluted loss per share for fiscal 2013 and
2012 are the same as basic loss per share as there is a net loss in these periods and inclusion of potentially
issuable shares would be anti-dilutive.
A reconciliation of the denominator used in the calculation of basic and diluted earnings/loss per share is as
follows (in thousands):
Fiscal Year Ended January 31,
2013
2012
2011
Numerator:
Net income (loss) attributable to salesforce.com . . . .
$(270,445)
$ (11,572)
$ 64,474
Denominator:
Weighted-average shares outstanding for basic
income (loss) per share . . . . . . . . . . . . . . . . . . . . . .
141,224
135,302
130,222
Effect of dilutive securities:
Convertible senior notes . . . . . . . . . . . . . . . . . . .
Employee stock awards . . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
0
0
0
0
0
0
1,561
4,815
0
Adjusted weighted-average shares outstanding and
assumed conversions for diluted income (loss) per
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
141,224
135,302
136,598
The weighted-average number of shares outstanding used in the computation of basic and diluted earnings/
loss per share does not include the effect of the following potential outstanding common stock. The effects of
these potentially outstanding shares were not included in the calculation of diluted earnings/loss per share
because the effect would have been anti-dilutive (in thousands):
Stock awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . .
7,517
6,736
6,735
7,560
6,736
6,735
1,061
6,376
0
Fiscal Year Ended January 31,
2013
2012
2011
10. Commitments
Letters of Credit
As of January 31, 2013, the Company had a total of $60.8 million in letters of credit outstanding
substantially in favor of certain landlords for office space. These letters of credit renew annually and mature at
various dates through December 2030.
98
Leases
The Company leases facilities space and certain fixed assets under non-cancelable operating and capital
leases with various expiration dates.
As of January 31, 2013, the future minimum lease payments under non-cancelable operating and capital
leases are as follows (in thousands):
Fiscal Period:
Fiscal 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital
Leases
Operating
Leases
$31,694
12,834
9,566
8,764
3,995
0
$ 151,347
140,249
131,439
126,099
124,329
912,952
Total minimum lease payments . . . . . . . . . . . . . . . . . . . .
66,853
$1,586,415
Less: amount representing interest . . . . . . . . . . . . . . . . . .
(4,041)
Present value of capital lease obligations . . . . . . . . . . . . .
$62,812
The Company’s agreements for the facilities and certain services provide the Company with the option to
renew. The Company’s future contractual obligations would change if the Company exercised these options.
The terms of the lease agreements provide for rental payments on a graduated basis. The Company
recognizes rent expense on a straight-line basis over the lease period and has accrued for rent expense incurred
but not paid. Of the total operating lease commitment balance of $1.6 billion, approximately $1.5 billion is
related to facilities space. The remaining commitment amount is related to computer equipment and other leases.
Rent expense for fiscal 2013, 2012 and 2011 was $88.3 million, $70.3 million and $52.8 million,
respectively.
11. Employee Benefit Plan
The Company has a 401(k) plan covering all eligible employees in the United States. Since January 1, 2006,
the Company has been contributing to the plan. Total Company contributions during fiscal 2013, 2012 and 2011,
were $22.1 million, $15.7 million and $11.0 million, respectively.
12. Legal Proceedings
In the ordinary course of business, the Company is involved in various legal proceedings and claims related
to alleged infringement of third-party patents and other intellectual property rights, commercial, labor and
employment, wage and hour, and other claims.
In general, the resolution of a legal matter could prevent the Company from offering its service to others,
could be material to the Company’s financial condition or cash flows, or both, or could otherwise adversely
affect the Company’s operating results.
The Company makes a provision for a liability relating to legal matters when it is both probable that a
liability has been incurred and the amount of the loss can be reasonably estimated. These provisions are reviewed
at least quarterly and adjusted to reflect the impacts of negotiations, estimated settlements, legal rulings, advice
99
of legal counsel and other information and events pertaining to a particular matter. In management’s opinion,
resolution of all current matters is not expected to have a material adverse impact on the Company’s consolidated
results of operations, cash flows or financial position. However, depending on the nature and timing of any such
dispute, an unfavorable resolution of a matter could materially affect the Company’s future results of operations
or cash flows, or both, of a particular quarter.
13. Related-Party Transactions
In January 1999, the salesforce.com/foundation, also referred to as the Foundation, a non-profit public
charity, was chartered to build philanthropic programs that are focused on youth and technology. The Company’s
chairman is the chairman of the Foundation. He, two of the Company’s employees and one of the Company’s
board members hold four of the Foundation’s ten board seats. The Company does not control the Foundation’s
activities, and accordingly, the Company does not consolidate the Foundation’s statement of activities with its
financial results.
Since the Foundation’s inception, the Company has provided at no charge certain resources to Foundation
employees such as office space. The value of these items was in excess of $150,000 per quarter during fiscal
2013.
In addition to the resource sharing with the Foundation, the Company issued the Foundation warrants in
August 2002 to purchase shares of the Company’s common stock. All of the warrants were exercised in prior
years. As of January 31, 2013, the Foundation held 76,000 shares of salesforce.com common stock. Additionally,
the Company has donated subscriptions to the Company’s service to other qualified non-profit organizations. The
Company also allows an affiliate of the Foundation to resell the Company’s service to large non-profit
organizations. The Company does not charge the affiliate for the subscriptions and plans to continue these
programs.
14. Subsequent Events
The Company evaluated subsequent events through the date this Annual Report on Form 10-K was filed
with the SEC.
100
15. Selected Quarterly Financial Data (Unaudited)
Selected summarized quarterly financial information for fiscal 2013 and 2012 is as follows:
1st
Quarter
2nd
Quarter
3rd
Quarter
4th
Quarter
Fiscal Year
(in thousands, except per share data)
Fiscal 2013
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net loss per share . . . . . . . . . . . . . . . . . . . . . .
Diluted net loss per share . . . . . . . . . . . . . . . . . . . . .
$695,467
543,916
(22,249)
(19,475)
$
$
(0.14) $
(0.14) $
$731,649
569,231
(13,466)
(9,829)
(0.07) $
(0.07) $
$ 788,398
602,150
(54,188)
(220,297)
$834,681
651,319
(20,807)
(20,844)
(1.55) $
(1.55) $
(0.14) $
(0.14) $
$3,050,195
2,366,616
(110,710)
(270,445)
(1.92)
(1.92)
$546,002
425,092
(15,748)
(4,268)
(0.03) $
(0.03) $
$ 584,260
455,695
(10,157)
(3,756)
(0.03) $
(0.03) $
$631,913
495,568
(6,377)
(4,078)
(0.03) $
(0.03) $
$2,266,539
1,777,653
(35,085)
(11,572)
(0.09)
(0.09)
$
$
Fiscal 2012
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net income (loss) per share . . . . . . . . . . . . . .
Diluted net income (loss) per share . . . . . . . . . . . . .
$504,364
401,298
(2,803)
530
0.00
0.00
$
$
101
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES
(a) Evaluation of disclosure controls and procedures
Under the supervision and with the participation of our management, including our chief executive officer
and chief financial officer, we conducted an evaluation of the effectiveness of the design and operation of our
disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange
Act of 1934, as amended (the “Exchange Act”), as of the end of the period covered by this Annual Report on
Form 10-K.
In designing and evaluating our disclosure controls and procedures, management recognizes that any
disclosure controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving the desired control objectives. In addition, the design of disclosure controls and
procedures must reflect the fact that there are resource constraints and that management is required to apply its
judgment in evaluating the benefits of possible controls and procedures relative to their costs.
Based on management’s evaluation, our chief executive officer and chief financial officer concluded that
our disclosure controls and procedures are designed to, and are effective to, provide assurance at a reasonable
level that the information we are required to disclose in reports that we file or submit under the Exchange Act is
recorded, processed, summarized and reported within the time periods specified in Securities and Exchange
Commission rules and forms, and that such information is accumulated and communicated to our management,
including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions
regarding required disclosures.
(b) Management’s Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial
reporting, as such term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Under the supervision and
with the participation of our management, including our chief executive officer and chief financial officer, we
conducted an evaluation of the effectiveness of our internal control over financial reporting as of January 31,
2013 based on the guidelines established in Internal Control—Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO). Our internal control over financial reporting
includes policies and procedures that provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external reporting purposes in accordance with U.S. generally
accepted accounting principles.
Based on the results of our evaluation, our management concluded that our internal control over financial
reporting was effective as of January 31, 2013. We reviewed the results of management’s assessment with our
Audit Committee.
The effectiveness of our internal control over financial reporting as of January 31, 2013 has been audited by
Ernst & Young LLP, an independent registered public accounting firm, as stated in its report which is included in
Item 8 of this Annual Report on Form 10-K.
(c) Changes in internal control over financial reporting
There was no change in our internal control over financial reporting that occurred during the quarter ended
January 31, 2013 that has materially affected, or is reasonably likely to materially affect, our internal control over
financial reporting.
102
(d) Inherent Limitations on Effectiveness of Controls
Our management, including our chief executive officer and chief financial officer, do not expect that our
disclosure controls or our internal control over financial reporting will prevent all errors and all fraud. A control
system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the
objectives of the control system are met. Further, the design of a control system must reflect the fact that there
are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the
inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all
control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations
include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a
simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by
collusion of two or more people or by management override of the controls. The design of any system of controls
also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance
that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls
may become inadequate because of changes in conditions, or the degree of compliance with policies or
procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements
due to error or fraud may occur and not be detected.
ITEM 9B. OTHER INFORMATION
Not applicable.
103
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
The information concerning our directors, compliance with Section 16(a) of the Exchange Act, our Audit
Committee and any changes to the process by which stockholders may recommend nominees to the Board
required by this Item are incorporated herein by reference to information contained in the Proxy Statement,
including “Directors and Corporate Governance” and “Section 16(a) Beneficial Ownership Reporting
Compliance.”
The information concerning our executive officers required by this Item is incorporated by reference herein
to the section of this Annual Report on Form 10-K in Part I, entitled “Executive Officers of the Registrant.”
We have adopted a code of ethics, our Code of Conduct, which applies to all employees, including our
principal executive officer, Marc Benioff, principal financial and accounting officer, Graham Smith, and all other
executive officers. The Code of Conduct is available on our website at http://www.salesforce.com/company/
investor/governance/. A copy may also be obtained without charge by contacting Investor Relations,
salesforce.com, inc., The Landmark @ One Market, Suite 300, San Francisco, California 94105 or by calling
(415) 901-7000.
We plan to post on our website at the address described above any future amendments or waivers of our
Code of Conduct.
ITEM 11. EXECUTIVE COMPENSATION
The information required by this Item is incorporated herein by reference to information contained in the
Proxy Statement, including “Compensation Discussion and Analysis,” “Committee Reports,” “Directors and
Corporate Governance” and “Executive Compensation and Other Matters.”
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS
The information required by this Item is incorporated herein by reference to information contained in the
Proxy Statement, including “Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters” and “Equity Compensation Plan Information.”
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR
INDEPENDENCE
The information required by this Item is incorporated herein by reference to information contained in the
Proxy Statement, including “Directors and Corporate Governance” and “Employment Contracts and Certain
Transactions.”
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
The information required by this Item is incorporated herein by reference to information contained in the
Proxy Statement, including “Ratification of Appointment of Independent Auditors.”
104
PART IV
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a) The following documents are filed as a part of this Annual Report on Form 10-K:
1. Financial Statements: The information concerning our financial statements, and Report of
Independent Registered Public Accounting Firm required by this Item is incorporated by reference herein to
the section of this Annual Report on Form 10-K in Item 8, entitled “Consolidated Financial Statements and
Supplementary Data.”
2. Financial Statement Schedules: Schedule II Valuation and Qualifying Accounts is filed as part of
this Annual Report on Form 10-K and should be read in conjunction with the Consolidated Financial
Statements and Notes thereto.
The Financial Statement Schedules not listed have been omitted because they are not applicable or are
not required or the information required to be set forth herein is included in the Consolidated Financial
Statements or Notes thereto.
3. Exhibits: See “Index to Exhibits.”
(b) Exhibits. The exhibits listed below in the accompanying “Index to Exhibits” are filed or incorporated by
reference as part of this Annual Report on Form 10-K.
(c) Financial Statement Schedules.
105
salesforce.com, inc.
Schedule II Valuation and Qualifying Accounts
Description
Fiscal year ended January 31, 2013
Balance at
Beginning of
Year
Additions
Deduction s
Write-offs
Balance at
End of Year
Allowance for doubtful accounts . . . .
$1,273,000
$6,350,000
$5,770,000
$1,853,000
Fiscal year ended January 31, 2012
Allowance for doubtful accounts . . . .
$1,711,000
$4,174,000
$4,612,000
$1,273,000
Fiscal year ended January 31, 2011
Allowance for doubtful accounts . . . .
$1,050,000
$3,995,000
$3,334,000
$1,711,000
106
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Dated: March 8, 2013
salesforce.com, inc.
/s/ GRAHAM SMITH
Graham Smith
Chief Financial Officer
(Principal Financial Officer and Duly Authorized
Officer)
POWER OF ATTORNEY AND SIGNATURES
KNOW ALL PERSONS BY THESE PRESENT, that each person whose signature appears below
constitutes and appoints Marc Benioff, Graham Smith and Burke Norton, his attorney-in-fact, each with the
power of substitution, for him in any and all capacities, to sign any amendments to this Annual Report on
Form 10-K, and to file the same, with exhibits thereto and other documents in connection therewith, with the
Securities and Exchange Commission, hereby ratifying and confirming all that said attorney-in-fact, or his
substitute or substitutes, may do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has
been signed below by the following persons on behalf of the registrant and in the capacities and on the dates
indicated.
Signature
Title
Date
/S/ MARC BENIOFF
Marc Benioff
/S/ GRAHAM SMITH
Graham Smith
/S/ CRAIG CONWAY
Craig Conway
/S/ ALAN HASSENFELD
Alan Hassenfeld
/S/ CRAIG RAMSEY
Craig Ramsey
/S/ SANFORD R. ROBERTSON
Sanford R. Robertson
/S/ STRATTON SCLAVOS
Stratton Sclavos
Chairman of the Board of
Directors and Chief Executive
Officer (Principal Executive
Officer)
March 8, 2013
Chief Financial Officer (Principal
March 8, 2013
Financial & Accounting Officer)
Director
Director
Director
Director
Director
107
March 8, 2013
March 8, 2013
March 8, 2013
March 8, 2013
March 8, 2013
Signature
Title
Date
/S/ LAWRENCE TOMLINSON
Lawrence Tomlinson
/S/ MAYNARD WEBB
Maynard Webb
/S/ SHIRLEY YOUNG
Shirley Young
Director
Director
Director
March 8, 2013
March 8, 2013
March 8, 2013
108
Index to Exhibits
Exhibit
No.
2.1
2.2
2.3
3.1
3.2
4.1
4.2
Exhibit Description
Agreement and Plan of Merger dated as of
December 7, 2010, by and among
salesforce.com, inc., Hi’iaka Acquisition
Corporation, Heroku, Inc. and with respect to
Articles VII, VIII and IX thereof only,
John Connors as Stockholder Representative
and U.S. Bank National Association as
Escrow Agent
Share Purchase Agreement dated as of
March 30, 2011, by and among
salesforce.com, inc., salesforce.com
Canada Corporation, Radian6 Technologies
Inc. and each of the Radian6 Technologies
Inc. shareholders, and the shareholder
representative
Agreement and Plan of Merger dated June 3,
2012, by and among salesforce.com, inc.,
Bullseye Merger Corporation, Buddy Media,
Inc., and Shareholder Representative
Services LLC
Restated Certificate of Incorporation of
salesforce.com, inc.
Amended and Restated Bylaws of
salesforce.com, inc.
Specimen Common Stock Certificate
Indenture between salesforce.com, inc. and
U.S. Bank National Association,
dated as of January 19, 2010 including the
form of 0.75% Convertible Senior Notes due
2015 therein
Provided
Herewith
Incorporated by Reference
Form
SEC File No.
Exhibit
Filing Date
8-K
001-32224
2.1
12/08/2010
8-K
001-32224
2.1
03/30/2011
8-K
001-32224
2.1
06/04/2012
S-1/A 333-111289
3.2
04/20/2004
8-K
001-32224
3.1
01/14/2011
S-1/A 333-111289
8-K
001-32224
4.2
4.1
04/20/2004
01/19/2010
10.1*
Form of Indemnification Agreement between
salesforce.com, inc. and its officers and
directors
S-1/A 333-111289
10.1
04/20/2004
10.2*
1999 Stock Option Plan, as amended
10-K
001-32224
10.2
03/15/2006
10.3*
2004 Equity Incentive Plan, as amended
10-Q
001-32224
10.1
08/22/2008
10.4*
10.5*
2004 Employee Stock Purchase Plan, as
amended
2004 Outside Directors Stock Plan, as
amended
10.6*
2006 Inducement Equity Incentive Plan
10.7*
Kokua Bonus Plan
10-Q
001-32224
10.3
11/29/2011
10-K
001-32224
10.5
03/23/2011
8-K
8-K
001-32224
10.1
06/08/2012
001-32224
10.2
06/08/2012
Exhibit
No.
10.8
10.9
10.10
10.11
10.12
Exhibit Description
Provided
Herewith
Incorporated by Reference
Form SEC File No.
Exhibit
Filing Date
Radian6 Technologies Inc. Third Amended
and Restated Stock Option Plan and form of
agreement thereunder
Assistly, Inc. 2009 Stock Plan
Model Metrics, Inc. 2008 Stock Plan
2Catalyze, Inc. Second Amended 2008 Stock
Option Plan and Form of Option Agreement
thereunder
Buddy Media, Inc. 2007 Equity Incentive
Plan, as amended
S-8
333-174209
4.3
05/13/2011
S-8
S-8
S-8
333-177018
333-178606
333-179317
4.2
4.1
4.1
09/27/2011
12/19/2011
02/02/2012
S-8
333-183580
4.2
08/27/2012
10.13
Goinstant, Inc. Stock Option Plan
S-8
333-183885
4.1
09/13/2012
10.14** Master Service Agreement dated May 17,
10-K
001-32224
10.8
03/15/2006
10.15
10.16
10.17*
10.18*
10.19*
10.20
2005 between salesforce.com, inc. and
Equinix, Inc.
Resource Sharing Agreement dated as of
January 29, 2009 between salesforce.com,
inc., salesforce.com foundation, and
salesforce.org
Reseller Agreement dated as of January 30,
2009 between salesforce.com, inc. and
salesforce.org, as amended
Form of Offer Letter and schedule of omitted
details thereto
Form of Change of Control and Retention
Agreement as entered into with Marc Benioff
Form of Change of Control and Retention
Agreement as entered into with Blair Crump,
Parker Harris, George Hu, Hilarie Koplow-
McAdams, Burke Norton, Graham Smith, Jim
Steele, Polly Sumner and Frank van
Veenendaal
Purchase Agreement dated January 12, 2010
between salesforce.com, inc. and Merrill
Lynch, Pierce, Fenner & Smith Incorporated,
as representative of the several initial
purchasers named in Schedule A thereto
10-K
001-32224
10.10
03/09/2009
10-Q
001-32224
10.1
05/25/2012
10-K
001-32224
10.11
03/09/2012
10-K
001-32224
10.13
03/09/2009
10-K
001-32224
10.14
03/09/2009
8-K
001-32224
10.1
01/19/2010
10.21
Form of Convertible Bond Hedge
Confirmation
8-K
001-32224
10.2
01/19/2010
10.22
Form of Warrant Confirmation
8-K
001-32224
10.3
01/19/2010
Exhibit
No.
10.23**
10.24**
10.25**
21.1
23.1
24.1
31.1
31.2
32.1
Exhibit Description
Provided
Herewith
Incorporated by Reference
Form
SEC File No.
Exhibit
Filing Date
10-K/A 001-32224
10.18
06/24/2011
10-K/A 001-32224
10.19
06/24/2011
10-K/A 001-32224
10.20
06/24/2011
Agreement of Purchase and Sale and
Joint Escrow Instructions dated as of
October 21, 2010 by and between ARE-
San Francisco No. 22, LLC and Bay
Jacaranda No. 3334, LLC
Agreement of Purchase and Sale and
Joint Escrow Instructions dated as of
October 21, 2010 by and between ARE-
San Francisco No. 16, LLC and Bay
Jacaranda No. 2932, LLC
Agreement of Purchase and Sale and
Joint Escrow Instructions dated as of
October 21, 2010 by and between ARE-
San Francisco No. 19, LLC and Bay
Jacaranda No. 2627, LLC
List of Subsidiaries
Consent of Independent Registered
Public Accounting Firm
Power of Attorney (incorporated by
reference to the signature page of this
Annual Report on Form 10-K)
Certification of Chief Executive Officer
pursuant to Exchange Act Rule 13a-14(a)
or 15(d)-14(a), as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of
2002
Certification of Chief Financial Officer
pursuant to Exchange Act Rule 13a-14(a)
or 15(d)-14(a), as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of
2002
Certification of Chief Executive Officer
and Chief Financial Officer pursuant to
18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002
X
X
X
X
X
X
101.INS†
XBRL Instance Document
101.SCH†
101.CAL†
XBRL Taxonomy Extension Schema
Document
XBRL Taxonomy Extension
Calculation Linkbase Document
101.DEF†
XBRL Extension Definition
101.LAB†
XBRL Taxonomy Extension Label
Linkbase Document
Exhibit
No.
101.PRE†
Exhibit Description
Provided
Herewith
Incorporated by Reference
Form SEC File No.
Exhibit
Filing Date
XBRL Taxonomy Extension Presentation
Linkbase Document
*
Indicates a management contract or compensatory plan or arrangement.
** Confidential treatment has been requested for a portion of this exhibit.
†
The financial information contained in these XBRL documents is unaudited and these are not the official
publicly filed financial statements of salesforce.com, inc. The purpose of submitting these XBRL documents
is to test the related format and technology, and, as a result, investors should continue to rely on the official
filed version of the furnished documents and not rely on this information in making investment decisions. In
accordance with Rule 402 of Regulation S-T, the information in these exhibits shall not be deemed to be
“filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liability of that section,
and shall not be incorporated by reference into any registration statement or other document filed under the
Securities Act, or the Exchange Act, except as shall be expressly set forth by specific reference in such
filing.
[THIS PAGE INTENTIONALLY LEFT BLANK]
Salesforce.com, inc. has included the certification required under Section 302 and Section 906 of the Sarbanes-Oxley Act
of 2002 and Exchange Act Rule 13a-14 in its Annual Report on Form 10-K for the fiscal year ended January 31, 2013.
Salesforce.com, inc. also submitted to the New York Stock Exchange (“NYSE”) a certification by its Chief Executive Officer
that he was not aware of any violation of the NYSE’s corporate governance standards.
Fellow stockholders,
Salesforce.com had an exceptional year of growth in fiscal year 2013. We exited the year with more than
$3 billion in revenue, an increase of 37 percent year over year in constant currency, making us the fastest
growing company among the top 10 software companies in the world. And with more than $5.3 billion of
booked business on and off the balance sheet, we are well positioned for strong future growth.
Salesforce.com was founded 14 years ago with the vision of transforming enterprise software. We pioneered
the shift to social and mobile enterprise cloud computing in the first decade of our business. And today, we
continue to move the industry forward with new technology that leverages the trends that are shaping our
world—cloud, social, mobile, big data, software, community and trust. The convergence of these powerful
revolutions introduces an incredible opportunity for companies to connect with customers, employees,
partners and products in entirely new ways—and become customer companies. With salesforce.com’s next
generation customer platform, companies have the power to create deeper connections with their
customers and unlock greater levels of growth, innovation and success.
That’s why our customers have made salesforce.com #1 in each of our four core markets—sales, service,
marketing and cloud platforms. Our flagship Sales Cloud is the leader in salesforce automation and is well
over $1 billion in revenue. The award-winning Service Cloud is well positioned to be our next billion-dollar
product line. And with the combination of Radian6, the leader in social listening, and Buddy Media, the
leader in social advertising, the Marketing Cloud is another billion-dollar product line in the making.
In addition, momentum for our platform business continues to build as companies demand the next
generation of social and mobile apps to serve their employees and customers. The Salesforce Platform has
been our fastest growing product line for six consecutive quarters and is another billion-dollar opportunity.
Our commitment to innovation has been broadly recognized in the industry. We are honored that Forbes
selected salesforce.com as the World’s Most Innovative Company for the second consecutive year and that
The Economist awarded salesforce.com as a 2012 Innovation leader.
But perhaps what differentiates us most is our integrated philanthropic model, which enables us to seek
profit and purpose. By investing one percent of our equity, profit and time into the Salesforce.com
Foundation, we’ve been able to give more than $40 million in grants, more than 445,000 hours to the
community, and our service to more than 17,500 non-profits and NGOs that make the world a better place.
I would like to extend a sincere thank you to our 10,000 employees for their continued focus on
our customers, to our customers and partners for their inspiration and to our stockholders for your
continued support.
We look forward to reporting our progress over the next year and to becoming the first enterprise
cloud company to exceed a $4 billion annual revenue run rate.
Aloha,
World Wide Corporate Headquarters
salesforce.com inc.
The Landmark @ One Market
Suite 300
San Francisco, CA, 94105
U.S.A.
EMEA Regional Headquarters
salesforce.com Sàrl
route de la Longeraie 9
1110 Morges
Switzerland
APAC Regional Headquarters
salesforce.com Singapore Pte. Ltd.
9 Temasek Boulevard, #40-01
Suntec Tower 2
Singapore, 038989
FY13 HIGHLIGHTS
(cid:10)
“MOST INNOVATIVE
COMPANY IN THE WORLD”*
(cid:11)
(cid:11)
(cid:73)(cid:80)(cid:83)(cid:83)(cid:80)(cid:86)(cid:85)
ANNUAL REVENUE
(cid:73)(cid:80)(cid:83)(cid:83)(cid:80)(cid:86)(cid:85)
BOOKED BUSINESS BACKLOG
(cid:73)(cid:80)(cid:83)(cid:83)(cid:80)(cid:86)(cid:85)
DATA CENTER
TRANSACTIONS
Board of Directors
Marc Benioff
Craig Conway
Alan Hassenfeld
Craig Ramsey
Sanford Robertson
Stratton Sclavos
Larry Tomlinson
Maynard Webb
Shirley Young
Chairman & Chief Executive Officer
Former Chief Executive Officer, PeopleSoft, Inc.
Director, Hasbro, Inc.
Former Chief Executive Officer, Solidus Networks, Inc.
Principal, Francisco Partners
Partner, Radar Partners
Former Senior Vice President & Treasurer, Hewlett-Packard Co.
Chairman, LiveOps, Inc.
President, Shirley Young Associates, LLC
Chairman & Chief Executive Officer
President, Global Enterprise
Co-Founder
Chief Operating Officer
Executive Team
Marc Benioff
Blair Crump
Parker Harris
George Hu
Hilarie Koplow-McAdams President, Global Sales & Operations
President, Sales & Customer Success
Maria Martinez
Executive Vice President & Chief Legal Officer
Burke Norton
Executive Vice President & Chief Financial Officer
Graham Smith
Chief Customer Officer
Jim Steele
Chief Adoption Officer
Polly Sumner
Vice Chairman
Frank van Veenendaal
Investor Relations
investor@salesforce.com, +1-415-536-6250
Stock Listing
Salesforce.com trades on the New York Stock Exchange under the ticker symbol “CRM.”
*SOURCE: Forbes ranked salesforce.com as
the world’s most innovative company (2011 and 2012)
Note on Forward-Looking Statements
This annual report contains forward-looking statements within the meaning of the federal securities laws. Please refer to
page 3 of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 8, 2013, for a
fuller description of such forward-looking statements.
Corporate Headquarters
The Landmark @ One Market
Suite 300
San Francisco, CA 94105
United States
1-800-NO-SOFTWARE
www.salesforce.com
/salesforce
@salesforce
Global Offices
Latin America
Japan
Asia/Pacific
EMEA
+1-415-536-4606
+81-3-5785-8201
+65-6302-5700
+4121-6953700
Copyright ©2013, salesforce.com, inc. All rights reserved. Salesforce and salesforce.com are registered trademarks of salesforce.com, inc. Salesforce.com
owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
2013 ANNUAL REPORT