Salesforce.com Annual Report 2016

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FY2016 Annual Report · Salesforce.com

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The evolution came in waves.

The mainframe.

The client server.

And the cloud.

Now, the next wave is building.

A fourth industrial revolution is here.

But the biggest change underway today is not happening in technology itself.

It’s happening to the customer.

Your customer.

Technology, mobility, and the Web have made the customer smarter, faster,

and more in control than ever before.

And they’re looking for a trusted advisor.

They want a platform they can build and shape with you into the future.

They want deep, meaningful insights.

And before they meet you, they want to meet your community.

For the past 17 years, our focus as a company has been on one simple thing:

the customer.

And we’re moving into the future with the same focus, bringing you

data science, analytics, and the Internet of Things to name just a few.

24%

REVENUE GROWTH

Salesforce helps
us offer the kind of
service that — like good
design — never goes
out of style.

hero

JOHN EDELMAN
CEO
DESIGN WITHIN REACH

Now a
FORTUNE 500
Company

“One of the
MOST INNOVATIVE
COMPANIES
in the world.

source: Forbes

FY16

$6.67
BILLION
in revenue

World’s Most
Admired Software
Company

source: Fortune Magazine, 2015

FOR 17 YEARS, our focus as a company
has been on one simple thing:

We use Salesforce
to nurture our
relationships with
both prospects and
customers.

BARBARA AGOGLIA
GLOBAL HEAD OF E2E MARKETING FOR
CORPORATE PAYMENTS
AMERICAN EXPRESS

“THE CUSTOMER.Salesforce delivered another exceptional year of growth and customer
success. We reached $6 billion in annual revenue faster than any other
enterprise software company, and we expect to surpass $8 billion in
fiscal year 2017, on our way to our next milestone of $10 billion.

Fiscal year 2016 marked the year that Salesforce became a Fortune 500
company, and was once again ranked by Forbes as one of the “World’s
Most Innovative Companies” and recognized by Fortune Magazine as
one of the “Most Admired Software Companies” and one of the “Top
Ten Companies to Work For.” Our success is driven by our undivided
focus on making our customers successful and helping them connect
to their customers in a whole new way.

We are in the Age of the Customer, where powerful technology forces
driven by the cloud, social, mobile, data science, and the Internet
of Things have opened a door for every company to transform their
business models and customer experiences.

With our industry-leading Customer Success Platform, Salesforce is
uniquely positioned to bring our customers into the future. We meet
with thousands of CEOs across every industry and region, and they are
turning to Salesforce as trusted advisors to help them digitally transform
their businesses and become more customer-centric companies. As
a result, we hit an all-time high in large transactions this year and are
winning some of the largest and most strategic transactions in the
enterprise software industry. As we look to the year ahead, we will
continue to deliver the industry’s most exciting, innovative products and
invest in opportunities to expand our market leadership.

Salesforce is not just transforming businesses, we are also transforming
our communities. Since inception, the Salesforce Foundation,
Salesforce.org, and Salesforce have together given nearly $120 million
in grants, more than 1.3 million hours to the community, and our
service offerings to nearly 28,000 nonprofit and higher education
organizations.

I would like to extend our gratitude to our more than 150,000
customers and partners for their inspiration, and our more than
20,000 employees around the world for living our core values — trust,
innovation, growth, and equality — and delivering customer success
every day. And, our gratitude to you, our stockholders, for your
continued support of Salesforce.

Aloha,

8121Insert_FrontC5.indd 1
8121Insert_FrontC5.indd 1

4/15/16 11:17 AM
4/15/16 11:17 AM

AND AS ALWAYS,

#1 World’s Most
Admired Software
Company

source: Fortune Magazine, 2015

THANK YOUfor driving us.THANK YOUfor inspiring us.THANK YOUfor making us who we are today.UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

‘ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the fiscal year ended January 31, 2016
OR

Commission File Number: 001-32224

salesforce.com, inc.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

94-3320693
(IRS Employer
Identification No.)

The Landmark @ One Market, Suite 300
San Francisco, California 94105
(Address of principal executive offices)
Telephone Number (415) 901-7000
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, par value $0.001 per share

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered pursuant to section 12(g) of the Act:
Not applicable

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes È No ‘

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of Act. Yes ‘ No È
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days: Yes È No ‘

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the Registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not
contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated
by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act. (Check one):
Large accelerated filer È
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

‘
Accelerated filer
Smaller reporting company ‘

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
Based on the closing price of the Registrant’s Common Stock on the last business day of the Registrant’s most recently completed
second fiscal quarter, which was July 31, 2015, the aggregate market value of its shares (based on a closing price of $73.30 per share) held by
non-affiliates was approximately $32.9 billion . Shares of the Registrant’s Common Stock held by each executive officer and director and by
each entity or person that owned 5 percent or more of the Registrant’s outstanding Common Stock were excluded in that such persons may be
deemed to be affiliates. This determination of affiliate status is not necessarily a conclusive determination for other purposes.
As of January 31, 2016, there were approximately 670.9 million shares of the Registrant’s Common Stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant’s definitive proxy statement for its 2016 Annual Meeting of Stockholders (the “Proxy Statement”), to be filed

within 120 days of the Registrant’s fiscal year ended January 31, 2016, are incorporated by reference in Parts II and III of this Report on
Form 10-K. Except with respect to information specifically incorporated by reference in this Form 10-K, the Proxy Statement is not deemed
to be filed as part of this Form 10-K.

salesforce.com, inc.

INDEX

PART I

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Item 3.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4A. Executive Officers of the Registrant

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8. Consolidated Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions and Director Independence . . . . . . . . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Index to Exhibits

PART IV

Page No.

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FORWARD-LOOKING INFORMATION

This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of
1934, as amended (the “Exchange Act”). Words such as “expects,” “anticipates,” “aims,” “projects,”
“intends,” “plans,” “believes,” “estimates,” “seeks,” “assumes,” “may,” “should,” “could,” “foresees,”
“forecasts,” “predicts,” variations of such words and similar expressions are intended to identify such forward-
looking statements, which may consist of, among other things, trend analyses and statements regarding future
events, future financial performance, anticipated growth and industry prospects. These forward-looking
statements are based on current expectations, estimates and forecasts, as well as the beliefs and assumptions of
our management, and are subject to risks and uncertainties that are difficult to predict, including the effect of
general economic and market conditions; the impact of foreign currency exchange rate and interest rate
fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be
the leading provider of enterprise cloud computing applications and platforms; our service performance and
security; the expenses associated with new data centers and third party infrastructure providers; additional data
center capacity; real estate and office facilities space; our operating results; new services and product features;
our strategy of acquiring or making investments in complementary businesses, joint ventures, services,
technologies and intellectual property rights; our ability to successfully integrate acquired businesses and
technologies; our ability to continue to grow and maintain deferred revenue and unbilled deferred revenue; our
ability to protect our intellectual property rights; our ability to develop our brands; our ability to realize the
benefits from strategic partnerships and investments; our reliance on third- party hardware, software and
platform providers; the effect of evolving government regulations; the valuation of our deferred tax assets; the
potential availability of additional tax assets in the future; the impact of expensing stock options and other equity
awards; the sufficiency of our capital resources; factors related to our outstanding convertible notes, revolving
credit facility and loan associated with 50 Fremont; compliance with our debt covenants and capital lease
obligations; and current and potential litigation involving us. These and other risks and uncertainties may cause
our actual results to differ materially and adversely from those expressed in any forward-looking statements.
Readers are directed to risks and uncertainties identified below under “Risk Factors” and elsewhere in this
report for additional detail regarding factors that may cause actual results to be different than those expressed in
our forward-looking statements. Except as required by law, we undertake no obligation to revise or update
publicly any forward-looking statements for any reason.

ITEM 1. BUSINESS

Overview

PART I

Salesforce is a leading provider of enterprise cloud computing solutions, with a focus on customer

relationship management, or CRM. We introduced our first CRM solution in February 2000, and we have since
expanded our service offerings with new editions, solutions, features and platform capabilities.

Our mission is to help our customers transform themselves into customer-centric companies by empowering
them to connect with their customers in entirely new ways. Our Customer Success Platform, including sales force
automation, customer service and support, marketing automation, community management, analytics, application
development, Internet of Things integration and our professional cloud services, provide the next-generation
platform of enterprise applications, or apps, and services to enable customer success.

Our service offerings are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated
with other platforms and enterprise apps. We deliver our solutions as a service via all the major Internet browsers
and on leading mobile devices. We sell to businesses of all sizes and in almost every industry worldwide on a
subscription basis, primarily through our direct sales efforts and also indirectly through partners. Through our
platform and other developer tools, we also encourage third parties to develop additional functionality and new apps
that run on our platform, which are sold separately from, or in conjunction with, our services.

We were incorporated in Delaware in February 1999. Our principal executive offices are located in

San Francisco, California, and our principal website address is www.salesforce.com. Our office address is
The Landmark @ One Market, Suite 300, San Francisco, California 94105.

The Age of the Customer

We believe that the convergence of cloud, social, mobile, data science and Internet of Things technologies is

fundamentally transforming how companies sell, service, market and innovate to connect with their customers.

Cloud computing has changed the way enterprise business apps are developed and deployed. Organizations
no longer need to buy and maintain their own infrastructure of servers, storage and development tools in order to
create and run business apps. Instead, companies can gain access to a variety of business apps via an Internet
browser or mobile device on an as-needed basis, without the cost and complexity of managing the hardware or
software in-house.

Social networking has transformed the way people engage and collaborate and is accelerating the adoption

of technologies that connect people, products and brands. In addition, the proliferation of mobile phones
worldwide continues, and enterprise mobile apps are making it possible for people to conduct business from their
phones anytime and anywhere.

Progress in data science and machine learning is moving companies beyond just automating business
processes to more data-driven, predictive computing solutions. As more people and devices become connected
via the Internet of Things, mobile devices and apps, companies are unlocking insights and turning data into
meaningful actions to help them to proactively engage one-to-one with customers in real time.

By bringing together the power of cloud, social, mobile, data science and Internet of Things technologies in

our Customer Success Platform, we believe Salesforce is at the forefront of enabling companies to digitally
transform into customer-centric companies.

Our Cloud Service Offerings

We provide enterprise cloud computing solutions that include apps and platform services, as well as
professional services to facilitate the adoption of our solutions. Our service offerings empower companies to
grow sales faster; deliver customer service on multiple devices and channels; enable marketers to create one-to-
one customer journeys; build branded communities for customers, partners and employees; deliver analytics for
every business user; turn data generated by the Internet of Things, or IoT, into meaningful actions; and develop
modern mobile and desktop apps quickly and easily.

Our service offerings are as follows:

Sales Cloud. The Sales Cloud enables companies to store data, monitor leads and progress, forecast
opportunities, gain insights through relationship intelligence and collaborate around any sale on desktop
and mobile devices. Our customers use the Sales Cloud to grow their sales pipelines, improve sales
productivity, simplify complex business processes and close more deals. The Sales Cloud also offers
solutions for partner relationship management (including channel management and partner communities)
and complete, accurate customer and contact information.

Service Cloud. The Service Cloud enables companies to deliver smarter, faster and more personalized
customer service and support. Our customers use the Service Cloud to connect their service agents with
customers at any time and anywhere, on popular devices and across multiple channels—phone, email,
chat, self-service web portals, social networks, online communities and directly within their own products
and mobile apps.

Marketing Cloud. The Marketing Cloud enables companies to plan, personalize and optimize one-to-one
customer interactions. Our customers use the Marketing Cloud to map customer journeys to digital
marketing interactions across email, mobile, social, web and connected products. With the Marketing
Cloud, customer data can also be integrated with the Sales Cloud and Service Cloud in the form of leads,
contacts and customer service cases to give companies a complete view of their customers.

Community Cloud. The Community Cloud enables companies to engage directly with groups of people
by giving them access to relevant information, apps and experts, creating trusted, branded destinations for
customers, partners and employees to collaborate.

Analytics Cloud. The Analytics Cloud is an app for business intelligence powered by our Wave platform.
It enables companies to quickly deploy sales, service, marketing and custom analytics apps using any data
source. Our customers use the Analytics Cloud to enable any employee to quickly and easily explore
business data, uncover new insights, make smarter decisions and take action from anywhere on popular
mobile devices.

IoT Cloud. The IoT Cloud, which we announced in September 2015, connects billions of events from
devices, sensors, apps and more from the Internet of Things to Salesforce—enabling companies to take
action in a connected world. Our customers use the IoT Cloud to process massive quantities of data, build
smarter, more personalized actions and engage proactively with customers in real time. We are currently
piloting this new offering with several enterprises.

App Cloud. The App Cloud is an app development platform that includes Force, Heroku, Enterprise and
Lightning—along with shared identity, data and network services to empower companies to deliver
connected apps for any business need. In addition, the App Cloud’s platform services include Trailhead,
an interactive learning environment for all Salesforce developers, and the AppExchange, Salesforce’s
enterprise app marketplace. The App Cloud empowers companies with everything they need to build apps
quickly, in any language, for any device, and manage them in a single enterprise cloud environment.

Professional Cloud Services

We offer professional cloud services including consulting, deployment, training, user-centric design and
integration to our customers to facilitate faster adoption of our cloud solutions and enable customer success. We
also offer architects and innovation program teams that act as advisors to plan and execute digital transformations
for our customers, mission critical support, cloud specialists and admin and configuration services that allow our
customers to make the best use of our technology.

We offer several education service offerings to our customers and partners, ranging from introductory
online courses to advanced architecture certifications. With the Trailhead learning platform, our customers and
partners have free online access to courses that address topics such as using and administering our services and
developing on our platform. For more advanced education, we offer instructor-led and online courses to certify
our customers and partners on architecting, administering, deploying and developing our services. In addition,
there is a selection of online educational classes available at no charge to customers that subscribe to our
customer service plans.

Business Benefits of Using Our Solution

The key advantages of our solution include:

Secure, private, scalable and reliable. Our service has been designed to provide our customers with
privacy and high levels of performance, reliability and security. We have built, and continue to invest in, a
comprehensive security infrastructure, including firewalls, intrusion detection systems, and encryption for
transmissions over the Internet, which we monitor and test on a regular basis. We built and maintain a multi-
tenant application architecture that has been designed to enable our service to scale securely, reliably and

cost effectively. Our multi-tenant application architecture maintains the integrity and separation of customer
data while still permitting all customers to use the same application functionality simultaneously.

Rapid deployment and lower total cost of ownership. Our services can be deployed rapidly since our
customers do not have to spend time procuring, installing or maintaining the servers, storage, networking
equipment, security products or other hardware and software. We enable customers to achieve up-front
savings relative to the traditional enterprise software model. Customers benefit from the predictability of
their future costs since they generally pay for the service on a per subscriber basis for the term of the
subscription contract.

Ease of integration and configuration. IT professionals are able to integrate and configure our solutions
with existing applications quickly and seamlessly. We provide a set of application programming
interfaces (“APIs”) that enable customers and independent software developers to both integrate our
solution with existing third-party, custom and legacy apps and write their own application services that
integrate with our solutions. For example, many of our customers use our App Cloud API to move
customer-related data from custom-developed and packaged applications into our service on a periodic
basis to provide greater visibility into their activities.

High levels of user adoption. We have designed our solutions to be intuitive and easy to use. Our
solutions contain many tools and features recognizable to users of popular consumer web services, so
users have a more familiar user experience than typical enterprise applications. As a result, our users can
often use and gain benefit from our solutions with minimal training. We have also designed our solutions
to be used on popular mobile devices, making it possible for people to conduct business from their
phones.

Rapid development of apps and increased innovation. Our customers and third-party developers can
create apps rapidly because of the ease of use and the benefits of a multi-tenant platform. We provide the
capability for business users to easily customize our applications to suit their specific needs, and also
support a variety of programming languages so developers can code complex apps spanning multiple
business processes and deliver them via multiple mobile devices. By providing infrastructure and
development environments on demand, we provide developers the opportunity to create new and
innovative apps without having to invest in hardware. Developers with ideas for a new app can create, test
and support their solutions on the App Cloud and make the app accessible for a subscription fee to
customers.

Continuous innovation. We release hundreds of new features to all of our customers three times a year.
Our metadata-driven, multitenant cloud runs on a single code base, which enables every customer to run
their business on the latest release without disruption. Because we deploy all upgrades on our servers,
new features and functionality automatically become part of our service on the upgrade release date and
therefore benefit all of our customers immediately.

Positive environmental impact. Our multi-tenant cloud platform makes it possible to use a remarkably
small number of servers as efficiently as possible. When organizations move business applications to
Salesforce, they can significantly reduce their energy use and carbon footprints compared to traditional
on-premises solutions.

Our Strategy

Our objective is to deliver solutions that transform how companies sell, service, market and innovate to

connect with their customers in a whole new way. Not only do we provide enterprise cloud apps, we also provide an
enterprise cloud computing platform upon which our customers and partners build and customize their own apps.

Key elements of our strategy include:

Strengthening our market-leading solutions. We offer multiple editions of our solutions at different
price points to meet the needs of customers of different sizes and we have designed our solutions to easily
accommodate new features and functionality. We intend to continue to extend all editions of our solutions
with new features, functions and increased security through our own development, acquisitions and
partnerships. We also provide solutions for certain vertical industries.

Expanding strategic relationships with customers. We see significant opportunity to deepen our
relationships with our existing customers. As our customers realize the benefits of our services, we aim to
upgrade the customer to premium editions and sell more subscriptions by targeting additional functional
areas and business units, ultimately becoming our customers’ trusted advisors, inspiring enterprise-wide
transformation and accelerating strategic engagements, including through direct engagement with the
highest levels of our customers’ executive management.

Extending distribution into new and high-growth product categories. As part of our growth strategy,
we are delivering innovative solutions in new categories, including analytics, communities and the
Internet of Things. We drive innovation both organically and through acquisitions, such as our February
2016 acquisition of a company that has a next generation quote-to-cash solution delivered 100 percent
natively on our platform.

Expanding our world-class sales organization. We believe that our offerings provide significant value
for businesses of any size. We will continue to pursue businesses of all sizes in top industries and major
regions, primarily through our direct sales force. We have steadily increased and plan to continue to
increase the number of direct sales professionals we employ, and we intend to develop additional
distribution channels for our service.

Reducing customer attrition. Our goal is to have all of our customers renew their subscriptions prior to
the end of their contractual terms. We run customer success and other related programs in an effort to
secure renewals of existing customers.

Building our business in top software markets globally, which includes building partnerships that
help add customers. We believe that there is a substantial market opportunity for our solutions globally.
We plan to continue to aggressively market and sell to customers worldwide via local sales and support
professionals with deep expertise in target industries and through partnerships with other enterprise
software vendors, ISVs and system integrators. Additionally, we plan to increase the capacity that we are
able to offer globally through data centers and third party infrastructure providers.

Encouraging the development of third-party applications on our cloud computing platforms. The
App Cloud enables existing customers, ISVs and third-party developers to create and deliver cloud-based
apps. It is a platform on which apps can be created, tested, published and run. In addition, these apps can
be marketed and sold on the AppExchange, our online marketplace for business apps, or sold directly by
software vendors. We believe our ecosystem of developers and software vendors will address the business
requirements of both current and future customers.

Technology, Development and Operations

We deliver our Salesforce solutions as highly scalable, cloud computing application and platform services

on a multi-tenant technology architecture.

Multi-tenancy is an architectural approach that allows us to operate a single application instance for multiple

organizations, treating all customers as separate tenants who run in virtual isolation from each other. Customers
can use and customize an application as though they each have a separate instance, yet their data and
customizations remain secure and insulated from the activities of all other tenants. Our multi-tenant services run
on a single stack of hardware and software, which is comprised of commercially available hardware and a

combination of proprietary and commercially available software. As a result, we are able to spread the cost of
delivering our services across our user base. In addition, because we do not have to manage thousands of distinct
applications with their own business logic and database schemas, we believe that we can scale our business faster
than traditional software vendors. Moreover, we can focus our resources on building new functionality to deliver
to our customer base as a whole rather than on maintaining an infrastructure to support each of their distinct
applications.

Multi-tenancy also allows for faster bug and security fixes, automatic software updates and the ability to

deploy major releases and frequent, incremental improvements to our services, benefiting the entire user
community.

Our services are optimized to run on specific databases and operating systems using the tools and platforms
best suited to serve our customers rather than on-premise software that must be written to the different hardware,
operating systems and database platforms existing within a customer’s unique systems environment. Our
developers build and support solutions and features on a single code base on our chosen technology platform.

Our efforts are focused on improving and enhancing the features, functionality, performance, availability
and security of our existing service offerings as well as developing new features, functionality and services. From
time to time, we supplement our internal research and development activities with outside development resources
and acquired technology. As part of our business strategy, we periodically acquire companies or technologies,
and we incorporate the acquired technologies into our solutions. Performance, functional depth, security and the
usability of our solutions influence our technology decisions and product direction.

Our customers access our services from any geography over the Internet via all of the major Internet

browsers and on most major mobile device operating systems.

We provide the majority of our services to our customers from infrastructure operated by us but secured
within third-party data center hosting facilities located in the United States and other countries. These third-party
data center providers provide space, physical security, continuous power and cooling. The remainder of our
services operate from cloud computing platform providers who offer Infrastructure as a Service, including
servers, storage, databases and networking.

Sources of Revenue

We derive our revenues primarily from subscription fees for our service. We also derive revenues from
premier support, which provides customers with additional support beyond the standard support that is included
in the basic subscription fee.

We recognize subscription and support revenue ratably over the contract term, beginning on the
commencement date of each contract. The majority of our professional services contracts are on a time and
materials basis, for which we generally recognize revenue as the services are rendered.

Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue,

depending on whether the revenue recognition criteria have been met. Deferred revenue primarily consists of
billings or payments received in advance of revenue recognition from subscription services described above and
is recognized as the revenue recognition criteria are met. Unbilled deferred revenue represents future billings
under our subscription agreements that have not been invoiced and, accordingly, are not recorded in deferred
revenue. We generally invoice customers in annual installments. Deferred revenue and unbilled deferred revenue
are influenced by several factors, including new business seasonality within the year, the specific timing, size and
duration of large customer subscription agreements, the timing and compounding effects of customer renewals,
varying billing cycles of subscription agreements, invoice timing, foreign currency fluctuations and new business
linearity within the quarter.

Customers

We sell to businesses of all sizes and in almost every industry worldwide. The number of paying
subscriptions at each of our customers ranges from one to hundreds of thousands. None of our customers
accounted for more than five percent of our revenues in fiscal 2016, 2015 or 2014.

Digital Transactions

Our digital transaction volume, representing transactions processed through our solutions and platform,
excluding Marketing Cloud and one of our platform service offerings, Heroku, was 976 billion for fiscal 2016, an
increase of 67 percent as compared to fiscal 2015. A transaction is a retrieval or update within the Salesforce
database, which can be a page load, an information query or an API call, among other things.

Our transaction metrics are used to illustrate the growing usage of our service by our customers and to

highlight the scalability of our service. We do not believe such transaction metrics are key performance
indicators of our financial condition. Specifically, there is no direct correlation between the transaction activity
and our financial results, such as our revenue or expense growth and changes in our operating cash flow balances
and deferred revenue balances. Additionally, such transaction activity cannot be relied upon as an indicator of
future financial performance.

Sales, Marketing and Customer Support

We organize our sales and marketing programs by geographic regions, including the Americas, Europe and
Asia Pacific, which includes Japan. The majority of our revenue from the Americas is attributable to customers
in the United States. Approximately 26 percent of our revenue comes from customers outside of the Americas.

Strategic Investments

Since 2009, we have been investing in early-to-late stage technology and professional cloud service

companies across the globe to support our key business initiatives, which include, among other things, extending
the capabilities of our platform and CRM offerings, increasing the ecosystem of enterprise cloud companies and
partners, accelerating the adoption of cloud technologies and creating the next-generation of mobile applications
and connected products. Our minority investments in over 150 companies as of January 31, 2016 also help us
stay connected with the pace of innovation that is currently occurring within the technology industry. In some
cases, we have acquired companies in which we have previously invested.

Because of the inherent risk in investing in early-to-late stage technology companies, our individual

investments are subject to a risk of partial or total loss of investment capital.

Direct Sales

We sell our services primarily through our direct sales force, which is comprised of telephone sales

personnel based in regional hubs, and field sales personnel based in territories close to their customers. Both our
telephone sales and field sales personnel are supported by sales representatives, who are primarily responsible for
generating qualified sales leads.

Referral and Indirect Sales

We have a network of partners who refer sales leads to us and who then assist in selling to these prospects.

This network includes global consulting firms, systems integrators and regional partners. In return, we
typically pay these partners a fee based on the first-year subscription revenue generated by the customers whom
they refer. Also included in this network are ISVs, whom we typically pay a percentage of the subscription
revenue generated by their referrals.

We continue to invest in developing additional distribution channels for our subscription service.

Marketing

Our marketing strategy is to promote our brand and generate demand for our offerings. We use a variety of

marketing programs across traditional and social channels to target our prospective and current customers,
partners, and developers.

Our primary marketing activities include:

•

Press and industry analyst relations to garner third-party validation and generate positive coverage for
our company, offerings and value proposition;

• User conferences and events, such as Dreamforce, as well as participation in trade shows and industry

events, to create customer and prospect awareness;

• Content marketing and engagement on social channels like Facebook, Twitter, LinkedIn and YouTube;

•

Search engine marketing and advertising to drive traffic to our Web properties;

• Web site development to engage and educate prospects and generate interest through product

information and demonstrations, free trials, case studies, white papers, and marketing collateral;

• Multi-channel marketing campaigns;

• Customer testimonials; and

•

Sales tools and field marketing events to enable our sales organization to more effectively convert
leads into customers.

Customer Service and Support

Our global customer support group responds to both business and technical inquiries about the use of our

products via the web, telephone, email, social networks and other channels. We provide standard customer
support during regular business hours at no charge to customers who purchase any of our paying subscription
editions. We also offer premier customer support that is either included in a premium offering or sold for an
additional fee, which can include services such as priority access to technical resources, developer support, and
system administration. In addition, we offer a mission critical support add-on that is designed to provide
customers with responses for incidents from a dedicated team knowledgeable about the customer’s specific
enterprise architecture, and which offers instruction to optimize their usage of our products.

Seasonality

Our fourth quarter has historically been our strongest quarter for new business and renewals, and our first

quarter is our largest collections and operating cash flow quarter. For a more detailed discussion, see the
“Seasonal Nature of Deferred Revenue and Accounts Receivable” discussion in Management’s Discussion and
Analysis.

Competition

The market for our service offerings is highly competitive, rapidly evolving and fragmented, and subject to
changing technology and frequent introductions of new products and services. Many prospective customers have
invested substantial personnel and financial resources to implement and integrate their current enterprise software
into their businesses and therefore may be reluctant or unwilling to migrate away from their current solution to an
enterprise cloud computing application service. Additionally, third-party developers may be reluctant to build
application services on our platform since they have invested in other competing technology platforms.

We compete primarily with generalized platforms and vendors of packaged business software, as well as
companies offering enterprise apps, including CRM, collaboration and business intelligence software. We also
compete with internally developed apps. We may encounter competition from established enterprise software
vendors, as well as start-up and midsized companies focused on disruption, who may develop toolsets and
products that allow customers to build new apps that run on the customers’ current infrastructure or as hosted
services. Our current principal competitors include:

• On-premises offerings from enterprise software application vendors;

• Cloud computing application service providers;

•

Software companies that provide their product or service free of charge, and only charge a premium for
advanced features and functionality;

Social media companies;

• Traditional platform development environment companies;

• Cloud computing development platform companies;

•

Internally developed applications (by our potential customers’ information technology (“IT”)
departments); and

Internet of Things platforms from large companies that have existing relationships with hardware and
software companies.

We believe that as traditional enterprise software application and platform vendors shift more of their focus

to cloud computing, they may become a greater competitive threat.

Intellectual Property

We rely on a combination of trademark, copyright, trade secret and patent laws in the United States and
other jurisdictions as well as confidentiality procedures and contractual provisions to protect our proprietary
technology and our brands and maintain programs to protect and grow our rights. We also enter into
confidentiality and proprietary rights agreements with our employees, consultants and other third parties and
control access to software, services, documentation and other proprietary information. We believe the duration of
our patents is adequate relative to the expected lives of our service offerings. We also purchase or license
technology that we incorporate into our products or services. At times, we make select intellectual property
broadly available at no or low cost to achieve a strategic objective, such as promoting industry standards,
advancing interoperability, fostering open source software or attracting and enabling our external development
community. While it may be necessary in the future to seek or renew licenses relating to various aspects of our
products and business methods, we believe, based upon past experience and industry practice, such licenses
generally could be obtained on commercially reasonable terms. We believe our continuing research and product
development are not materially dependent on any single license or other agreement with a third party relating to
the development of our products.

Employees

As of January 31, 2016, we had more than 19,000 employees. None of our employees in the United States is

represented by a labor union, however, for certain foreign subsidiaries, workers’ councils represent our
employees.

Available Information

You can obtain copies of our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current
Reports on Form 8-K, and other filings with the SEC, and all amendments to these filings, free of charge from
our website at http://www.salesforce.com/company/investor/sec-filings/ as soon as reasonably practicable
following our filing of any of these reports with the SEC. You can also obtain copies free of charge by contacting
our Investor Relations department at our office address listed above. The public may read and copy any materials
filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Room 1580,
Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by
calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site that contains reports, proxy and
information statements and other information regarding issuers that file electronically with the SEC at
www.sec.gov. The contents of these websites are not incorporated into this filing. Further, the Company’s
references to the URLs for these websites are intended to be inactive textual references only.

ITEM 1A. RISK FACTORS

The risks and uncertainties described below are not the only ones facing us. Other events that we do not

currently anticipate or that we currently deem immaterial also may affect our results of operations, cash flows
and financial condition.

Risks Related to Our Business and Industry

If our security measures or those of our third-party data center hosting facilities, cloud computing
platform providers, or third-party service partners, are breached, and unauthorized access is obtained to a
customer’s data, our data or our IT systems, our services may be perceived as not being secure, customers may
curtail or stop using our services, and we may incur significant legal and financial exposure and liabilities.

Our services involve the storage and transmission of customers’ proprietary information, and security breaches

could expose us to a risk of loss of this information, litigation and possible liability. While we have security
measures in place, they may be breached as a result of third-party action, including intentional misconduct by
computer hackers, employee error, malfeasance or otherwise and result in someone obtaining unauthorized access
to our IT data, our customers’ data or our data, including our intellectual property and other confidential business
information. Additionally, third parties may attempt to fraudulently induce employees or customers into disclosing
sensitive information such as user names, passwords or other information in order to gain access to our customers’
data, our data or our IT systems. Because the techniques used to obtain unauthorized access, or to sabotage systems,
change frequently and generally are not recognized until launched against a target, we may be unable to anticipate
these techniques or to implement adequate preventative measures. In addition, our customers may authorize third-
party technology providers to access their customer data, and some of our customers may not have adequate
security measures in place to protect their data that is stored on our services. Because we do not control our
customers or third-party technology providers, or the processing of such data by third-party technology providers,
we cannot ensure the integrity or security of such transmissions or processing. Malicious third parties may also
conduct attacks designed to temporarily deny customers access to our services. Any security breach could result in a
loss of confidence in the security of our services, damage our reputation, negatively impact our future sales, disrupt
our business and lead to legal liability.

Defects or disruptions in our services could diminish demand for our services and subject us to

substantial liability.

Because our services are complex and incorporate a variety of hardware and proprietary and third-party
software, our services may have errors or defects that could result in unanticipated downtime for our subscribers
and harm to our reputation and our business. Cloud services frequently contain undetected errors when first
introduced or when new versions or enhancements are released. We have from time to time found defects in, and
experienced disruptions to, our services and new defects or disruptions may occur in the future. In addition, our

customers may use our services in unanticipated ways that may cause a disruption in services for other customers
attempting to access their data. As we acquire companies, we may encounter difficulty in incorporating the
acquired technologies into our services and maintaining the quality standards that are consistent with our brand
and reputation. Since our customers use our services for important aspects of their business, any errors, defects,
disruptions in service or other performance problems could hurt our reputation and may damage our customers’
businesses. As a result, customers could elect to not renew our services or delay or withhold payment to us. We
could also lose future sales or customers may make warranty or other claims against us, which could result in an
increase in our provision for doubtful accounts, an increase in collection cycles for accounts receivable or the
expense and risk of litigation.

Interruptions or delays in services from our third-party data center hosting facilities or cloud computing

platform providers could impair the delivery of our services and harm our business.

We currently serve our customers from third-party data center hosting facilities and cloud computing
platform providers located in the United States and other countries. Any damage to, or failure of, our systems
generally could result in interruptions in our services. We have from time to time experienced interruptions in our
services and such interruptions may occur in the future. Interruptions in our services may reduce our revenue,
cause us to issue credits or pay penalties, cause customers to terminate their subscriptions and adversely affect
our attrition rates and our ability to attract new customers, all of which would reduce our revenue. Our business
would also be harmed if our customers and potential customers believe our services are unreliable.

As part of our current disaster recovery and business continuity arrangements, our production environment
and all of our customers’ data are currently replicated in near real-time in a separate facility located elsewhere.
Companies and products added through acquisition may be served through alternate facilities. We do not control
the operation of any of these facilities, and they may be vulnerable to damage or interruption from earthquakes,
floods, fires, power loss, telecommunications failures and similar events. They may also be subject to break-ins,
sabotage, intentional acts of vandalism and similar misconduct, as well as local administrative actions, changes to
legal or permitting requirements and litigation to stop, limit or delay operation. Despite precautions taken at these
facilities, the occurrence of a natural disaster or an act of terrorism, a decision to close the facilities without
adequate notice or other unanticipated problems at these facilities could result in lengthy interruptions in our
services. Even with disaster recovery and business continuity arrangements, our services could be interrupted.

When we add data centers and add capacity, we may move or transfer our data and our customers’ data.
Despite precautions taken during this process, any unsuccessful data transfers may impair the delivery of our
services, which may damage our business.

Privacy concerns and laws, evolving regulation of cloud computing, cross-border data transfer
restrictions and other domestic or foreign regulations may limit the use and adoption of our services and
adversely affect our business.

Regulation related to the provision of services on the Internet is increasing, as federal, state and foreign
governments continue to adopt new laws and regulations addressing data privacy and the collection, processing,
storage and use of personal information. In some cases, foreign data privacy laws and regulations, such as the
European Union’s Data Protection Directive, and the country-specific laws and regulations that implement that
directive, also govern the processing of personal information. Further, laws are increasingly aimed at the use of
personal information for marketing purposes, such as the European Union’s e-Privacy Directive, and the country-
specific regulations that implement that directive. Such laws and regulations are subject to new and differing
interpretations and may be inconsistent among jurisdictions. These and other requirements could reduce demand
for our services or restrict our ability to store and process data or, in some cases, impact our ability to offer our
services in certain locations or our customers’ ability to deploy our solutions globally. For example, in October
2015, the European Court of Justice invalidated the U.S.-EU Safe Harbor framework that had been in place since
2000, which allowed companies to meet certain European legal requirements for the transfer of personal data
from the European Economic Area to the United States. While other adequate legal mechanisms to lawfully

transfer such data remain, the invalidation of the U.S.-EU Safe Harbor framework may result in different
European data protection regulators applying differing standards for the transfer of personal data, which could
result in increased regulation, cost of compliance and limitations on data transfer for Salesforce and its
customers. The costs of compliance with and other burdens imposed by laws, regulations and standards may limit
the use and adoption of our services, reduce overall demand for our services, lead to significant fines, penalties or
liabilities for noncompliance, or slow the pace at which we close sales transactions, any of which could harm our
business.

In addition to government activity, privacy advocacy and other industry groups have established or may
establish new self-regulatory standards that may place additional burdens on us. Our customers expect us to meet
voluntary certification or other standards established by third parties, such as TRUSTe. If we are unable to
maintain these certifications or meet these standards, it could adversely affect our ability to provide our solutions
to certain customers and could harm our business.

Furthermore, concerns regarding data privacy may cause our customers’ customers to resist providing the

data necessary to allow our customers to use our services effectively. Even the perception that the privacy of
personal information is not satisfactorily protected or does not meet regulatory requirements could inhibit sales
of our products or services, and could limit adoption of our cloud-based solutions.

Industry-specific regulation and other requirements and standards are evolving and unfavorable

industry-specific laws, regulations, interpretive positions or standards could harm our business.

Our customers and potential customers conduct business in a variety of industries, including financial
services, the public sector, healthcare and telecommunications. Regulators in certain industries have adopted and
may in the future adopt regulations or interpretive positions regarding the use of cloud computing and other
outsourced services. The costs of compliance with, and other burdens imposed by, industry-specific laws,
regulations and interpretive positions may limit our customers’ use and adoption of our services and reduce
overall demand for our services. Compliance with these regulations may also require us to devote greater
resources to support certain customers, which may increase costs and lengthen sales cycles. For example, some
financial services regulators have imposed guidelines for use of cloud computing services that mandate specific
controls or require financial services enterprises to obtain regulatory approval prior to outsourcing certain
functions. If we are unable to comply with these guidelines or controls, or if our customers are unable to obtain
regulatory approval to use our services where required, our business may be harmed. In addition, an inability to
satisfy the standards of certain voluntary third-party certification bodies that our customers may expect, such as
an attestation of compliance with the Payment Card Industry (PCI) Data Security Standards, may have an adverse
impact on our business and results. Further, there are various statutes, regulations, and rulings relevant to the
direct email marketing and text-messaging industries, including the Telephone Consumer Protection Act (TCPA)
and related Federal Communication Commission (FCC) orders. The interpretation of many of these statutes,
regulations, and rulings is evolving in the courts and administrative agencies and an inability to comply may have
an adverse impact on our business and results. If in the future we are unable to achieve or maintain industry-
specific certifications or other requirements or standards relevant to our customers, it may harm our business and
adversely affect our results.

In some cases, industry-specific laws, regulations or interpretive positions may also apply directly to us as a
service provider. Any failure or perceived failure by us to comply with such requirements could have an adverse
impact on our business.

We rely on third-party computer hardware, software and cloud computing platforms that could cause

errors in, or failures of, our services and may be difficult to replace.

We rely on computer hardware purchased or leased from, software licensed from, and cloud computing
platforms provided by, third parties in order to offer our services, including database software and hardware from
a variety of vendors. Any errors or defects in third-party hardware, software or cloud computing platforms could

result in errors in, or a failure of, our services, which could harm our business. These hardware, software and
cloud computing platforms may not continue to be available at reasonable prices, on commercially reasonable
terms or at all. Any loss of the right to use any of these hardware, software or cloud computing platforms could
significantly increase our expenses and otherwise result in delays in the provisioning of our services until
equivalent technology is either developed by us, or, if available, is identified, obtained through purchase or
license and integrated into our services.

The market in which we participate is intensely competitive, and if we do not compete effectively, our

operating results could be harmed.

The market for enterprise applications and platform services is highly competitive, rapidly evolving and

fragmented, and subject to changing technology, shifting customer needs and frequent introductions of new
products and services. We compete primarily with generalized platforms and vendors of packaged business
software, as well as companies offering enterprise apps, including CRM, collaboration and business intelligence
software. We also compete with internally developed apps and face competition from enterprise software
vendors and online service providers who may develop toolsets and products that allow customers to build new
applications that run on the customers’ current infrastructure or as hosted services. Our current competitors
include:

•

on premise offerings from enterprise software application vendors;

cloud computing application service providers;

software companies that provide their product or service free of charge, and only charge a premium for
advanced features and functionality;

social media companies;

traditional platform development environment companies;

cloud computing development platform companies;

internally developed applications (by our potential customers’ IT departments); and

Internet of Things platforms from large companies that have existing relationships with hardware and
software companies.

Many of our current and potential competitors enjoy substantial competitive advantages, such as greater

name recognition, longer operating histories and larger marketing budgets, as well as substantially greater
financial, technical and other resources. In addition, many of our current and potential competitors have
established marketing relationships and access to larger customer bases, and have major distribution agreements
with consultants, system integrators and resellers. As a result, our competitors may be able to respond more
quickly and effectively than we can to new or changing opportunities, technologies, standards or customer
requirements. Furthermore, because of these advantages, even if our services are more effective than the products
and services that our competitors offer, potential customers might select competitive products and services in lieu
of purchasing our services. For all of these reasons, we may not be able to compete successfully against our
current and future competitors.

We are subject to risks associated with our strategic investments. Other-than-temporary impairments in

the value of our investments could negatively impact our financial results.

We invest in early-to-late stage companies for strategic reasons and to support key business initiatives, and
may not realize a return on our strategic investments. Many such companies generate net losses and the market
for their products, services or technologies may be slow to develop, and, therefore, are dependent on the
availability of later rounds of financing from banks or investors on favorable terms to continue their operations.
The financial success of our investment in any company is typically dependent on a liquidity event, such as a
public offering, acquisition or other favorable market event reflecting appreciation to the cost of our initial

investment. The capital markets for public offerings and acquisitions are dynamic and the likelihood of liquidity
events for the companies we have invested in could significantly worsen. Further, valuations of privately-held
companies are inherently complex due to the lack of readily available market data. If we determine that any of
our investments in such companies have experienced a decline in value, we may be required to record an other
than temporary impairment, which could be material. We have in the past written off the full value of specific
investments. Similar situations could occur in the future and negatively impact our financial results. All of our
investments are subject to a risk of a partial or total loss of investment capital.

As we acquire and invest in companies or technologies, we may not realize the expected business or

financial benefits and the acquisitions could prove difficult to integrate, disrupt our business, dilute
stockholder value and adversely affect our operating results and the market value of our common stock.

As part of our business strategy, we periodically make investments in, or acquisitions of, complementary

businesses, joint ventures, services and technologies and intellectual property rights, and we expect that we will
continue to make such investments and acquisitions in the future. Acquisitions and investments involve
numerous risks, including:

•

potential failure to achieve the expected benefits of the combination or acquisition;

difficulties in, and the cost of, integrating operations, technologies, services and personnel;

diversion of financial and managerial resources from existing operations;

the potential entry into new markets in which we have little or no experience or where competitors may
have stronger market positions;

potential write-offs of acquired assets or investments, and potential financial and credit risks associated
with acquired customers;

potential loss of key employees of the acquired company;

inability to generate sufficient revenue to offset acquisition or investment costs;

inability to maintain relationships with customers and partners of the acquired business;

difficulty of transitioning the acquired technology onto our existing platforms and maintaining the
security standards for such technology consistent with our other services;

potential unknown liabilities associated with the acquired businesses;

unanticipated expenses related to acquired technology and its integration into our existing technology;

negative impact to our results of operations because of the depreciation and amortization of amounts
related to acquired intangible assets, fixed assets and deferred compensation, and the loss of acquired
deferred revenue and unbilled deferred revenue;

delays in customer purchases due to uncertainty related to any acquisition;

the need to implement controls, procedures and policies at the acquired company;

challenges caused by distance, language and cultural differences;

in the case of foreign acquisitions, the challenges associated with integrating operations across different
cultures and languages and any currency and regulatory risks associated with specific countries; and

the tax effects of any such acquisitions.

Any of these risks could harm our business. In addition, if we finance acquisitions by issuing equity or

convertible or other debt securities or loans, our existing stockholders may be diluted, or we could face
constraints related to the terms of and repayment obligation related to the incurrence of indebtedness that could
affect the market price of our common stock.

Our quarterly results are likely to fluctuate and our stock price and the value of our common stock could

decline substantially.

Our quarterly results are likely to fluctuate. For example, our fiscal fourth quarter has historically been our

strongest quarter for new business and renewals. The year-over-year compounding effect of this seasonality in
billing patterns and overall new business and renewal activity causes the value of invoices that we generate in the
fourth quarter to continually increase in proportion to our billings in the other three quarters of our fiscal year. As
a result, our fiscal first quarter is our largest collections and operating cash flow quarter.

Additionally, some of the important factors that may cause our revenues, operating results and cash flows to

fluctuate from quarter to quarter include:

•

our ability to retain and increase sales to existing customers, attract new customers and satisfy our
customers’ requirements;

the attrition rates for our services;

the amount and timing of operating costs and capital expenditures related to the operations and
expansion of our business;

changes in deferred revenue and unbilled deferred revenue balances, which are not reflected in the
balance sheet, due to seasonality, the compounding effects of renewals, invoice duration, size and
timing, new business linearity between quarters and within a quarter and fluctuations due to foreign
currency movements;

changes in foreign currency exchange rates;

the number of new employees;

changes in our pricing policies and terms of contracts, whether initiated by us or as a result of
competition;

the cost, timing and management effort for the introduction of new features to our services;

the costs associated with acquiring new businesses and technologies and the follow-on costs of
integration and consolidating the results of acquired businesses;

the rate of expansion and productivity of our sales force;

the length of the sales cycle for our services;

new product and service introductions by our competitors;

our success in selling our services to large enterprises;

evolving regulations of cloud computing and cross-border data transfer restrictions and similar
regulations;

variations in the revenue mix of editions of our services;

technical difficulties or interruptions in our services;

expenses related to our real estate, our office leases and our data center capacity and expansion;

changes in interest rates and our mix of investments, which would impact the return on our investments
in cash and marketable securities;

conditions, particularly sudden changes, in the financial markets, which have impacted and may
continue to impact the value of and liquidity of our investment portfolio;

income tax effects;

our ability to realize benefits from strategic partnerships, acquisition or investments;

•

other than temporary impairments in the value of our strategic investments in early-to-late stage
privately held companies, which could be material in a particular quarter;

expenses related to significant, unusual or discrete events, which are recorded in the period in which
the events occur;

general economic conditions, which may adversely affect either our customers’ ability or willingness to
purchase additional subscriptions or upgrade their services, or delay a prospective customer’s
purchasing decision, reduce the value of new subscription contracts, or affect attrition rates;

timing of additional investments in our enterprise cloud computing application and platform services
and in our consulting services;

regulatory compliance costs;

changes in payment terms and the timing of customer payments and payment defaults by customers;

extraordinary expenses such as litigation or other dispute-related settlement payments;

the impact of new accounting pronouncements;

equity issuances, including as consideration in acquisitions or due to the conversion of our outstanding
convertible notes at the election of the note holders;

the timing of stock awards to employees and the related adverse financial statement impact of having to
expense those stock awards on a straight-line basis over their vesting schedules;

the timing of commission, bonus, and other compensation payments to employees; and

the timing of payroll and other withholding tax expenses, which are triggered by the payment of
bonuses and when employees exercise their vested stock awards.

Many of these factors are outside of our control, and the occurrence of one or more of them might cause our

operating results to vary widely. As such, we believe that historical quarter-to-quarter comparisons of our
revenues, operating results, changes in our deferred revenue and unbilled deferred revenue balances and cash
flows may not be meaningful and should not be relied upon as an indication of future performance.

Additionally, if we fail to meet or exceed the expectations of securities analysts and investors, or if one or

more of the securities analysts who cover us adversely change their recommendation regarding our stock, the
market price of our common stock could decline. Moreover, our stock price may be based on expectations,
estimates and forecasts of our future performance that may be unrealistic or that may not be met. Further, our
stock price may fluctuate based on reporting by the financial media, including television, radio and press reports
and blogs.

If we experience significant fluctuations in our rate of anticipated growth and fail to balance our

expenses with our revenue forecasts, our results could be harmed.

Due to the pace of change and innovation in enterprise cloud computing services and the unpredictability of

future general economic and financial market conditions and the impact of foreign currency exchange rate
fluctuations, we may not be able to accurately forecast our rate of growth. We plan our expense levels and
investment on estimates of future revenue and future anticipated rate of growth. We may not be able to adjust our
spending appropriately if the addition of new subscriptions or the renewals of existing subscriptions fall short of
our expectations. A portion of our expenses may also be fixed in nature for some minimum amount of time, such
as with a data center contract or office lease, so it may not be possible to reduce costs in a timely manner or
without the payment of fees to exit certain obligations early. As a result, we expect that our revenues, operating
results and cash flows may fluctuate significantly on a quarterly basis. Our recent revenue growth rates may not
be sustainable and may decline in the future. We believe that historical period-to-period comparisons of our
revenues, operating results and cash flows may not be meaningful and should not be relied upon as an indication
of future performance.

Our efforts to expand our services beyond the CRM market and to develop our existing services in order
to keep pace with technological developments may not succeed and may reduce our revenue growth rate and
harm our business.

We derive substantially all of our revenue from subscriptions to our CRM enterprise cloud computing
application services, and we expect this will continue for the foreseeable future. The markets for our Analytics,
Communities and Internet of Things Clouds remain relatively new and it is uncertain whether our efforts will
ever result in significant revenue for us. Further, the introduction of significant platform changes and upgrades,
including our conversion to our new Lightning platform, and introduction of new services beyond the CRM
market, may not be successful, and early stage interest and adoption of such new services may not result in long
term success or significant revenue for us. Our efforts to expand our services beyond the CRM market may not
succeed and may reduce our revenue growth rate.

Additionally, if we are unable to develop enhancements to and new features for our existing or new services

that keep pace with rapid technological developments, our business will be harmed. The success of
enhancements, new features and services depends on several factors, including the timely completion,
introduction and market acceptance of the feature, service or enhancement. Failure in this regard may
significantly impair our revenue growth. In addition, because our services are designed to operate on a variety of
network hardware and software platforms using a standard browser, we will need to continuously modify and
enhance our services to keep pace with changes in Internet-related hardware, software, communication, browser
and database technologies. We may not be successful in either developing these modifications and enhancements
or in bringing them to market timely. Furthermore, uncertainties about the timing and nature of new network
platforms or technologies, or modifications to existing platforms or technologies, could increase our research and
development or service delivery expenses. Any failure of our services to operate effectively with future network
platforms and technologies could reduce the demand for our services, result in customer dissatisfaction and harm
our business.

Additionally, if we fail to anticipate or identify significant Internet-related and other technology trends and

developments early enough, or if we do not devote appropriate resources to adapting to such trends and
developments, our business could be harmed.

Sales to customers outside the United States expose us to risks inherent in international sales.

We sell our services throughout the world and are subject to risks and challenges associated with

international business. Historically, sales in Europe and Asia Pacific together have represented approximately
30 percent of our total revenues, and we intend to continue to expand our international sales efforts. The risks and
challenges associated with sales to customers outside the United States include:

•

localization of our services, including translation into foreign languages and associated expenses;

laws and business practices favoring local competitors;

pressure on the creditworthiness of sovereign nations, particularly in Europe, where we have customers
and a balance of our cash, cash equivalents and marketable securities;

liquidity issues or political actions by sovereign nations, which could result in decreased values of
these balances;

foreign currency fluctuations and controls;

compliance with multiple, conflicting and changing governmental laws and regulations, including
employment, tax, privacy, anti-corruption, import/export, antitrust, data transfer, storage and
protection, and industry-specific laws and regulations, including rules related to compliance by our
third-party resellers;

•

regional data privacy laws and other regulatory requirements that apply to outsourced service providers
and to the transmission of our customers’ data across international borders;

treatment of revenue from international sources and changes to tax codes, including being subject to
foreign tax laws and being liable for paying withholding income or other taxes in foreign jurisdictions;

different pricing environments;

difficulties in staffing and managing foreign operations;

different or lesser protection of our intellectual property;

longer accounts receivable payment cycles and other collection difficulties;

natural disasters, acts of war, terrorism, pandemics or security breaches; and

regional economic and political conditions.

Any of these factors could negatively impact our business and results of operations.

Additionally, our international subscription fees are paid either in U.S. dollars or local currency. As a result,

fluctuations in the value of the U.S. dollar and foreign currencies may make our services more expensive for
international customers, which could harm our business.

Because we recognize revenue from subscriptions for our services over the term of the subscription,

downturns or upturns in new business may not be immediately reflected in our operating results.

We generally recognize revenue from customers ratably over the terms of their subscription agreements,
which are typically 12 to 36 months. As a result, most of the revenue we report in each quarter is the result of
subscription agreements entered into during previous quarters. Consequently, a decline in new or renewed
subscriptions in any one quarter may not be reflected in our revenue results for that quarter. Any such decline,
however, will negatively affect our revenue in future quarters. Accordingly, the effect of significant downturns in
sales and market acceptance of our services, and potential changes in our attrition rate, may not be fully reflected
in our results of operations until future periods. Our subscription model also makes it difficult for us to rapidly
increase our revenue through additional sales in any period, as revenue from new customers must be recognized
over the applicable subscription term.

If our customers do not renew their subscriptions for our services or reduce the number of paying
subscriptions at the time of renewal, our revenue will decline and our business will suffer. If we cannot
accurately predict subscription renewals or upgrade rates, we may not meet our revenue targets which may
adversely affect the market price of our common stock.

Our customers have no obligation to renew their subscriptions for our services after the expiration of their

initial subscription period, which is typically 12 to 36 months, and in the normal course of business, some
customers have elected not to renew. In addition, our customers may renew for fewer subscriptions, renew for
shorter contract lengths, or switch to lower cost offerings of our services. We cannot accurately predict attrition
rates given our varied customer base of enterprise and small and medium size business customers and the number
of multi-year subscription contracts. Our attrition rates may increase or fluctuate as a result of a number of
factors, including customer dissatisfaction with our services, customers’ spending levels, decreases in the number
of users at our customers, pricing increases or changes and deteriorating general economic conditions.

Our future success also depends in part on our ability to sell additional features and services, more
subscriptions or enhanced editions of our services to our current customers. This may also require increasingly
sophisticated and costly sales efforts that are targeted at senior management. Similarly, the rate at which our
customers purchase new or enhanced services depends on a number of factors, including general economic
conditions and that our customers do not react negatively to any price changes related to these additional features
and services. If our efforts to upsell to our customers are not successful our business may suffer.

If the market for our technology delivery model and enterprise cloud computing services develops more

slowly than we expect, our business could be harmed.

Our success depends on the willingness of third-party developers to build applications that are
complementary to our services. Without the development of these applications, both current and potential
customers may not find our services sufficiently attractive. In addition, for those customers who authorize a
third-party technology partner access to their data, we do not provide any warranty related to the functionality,
security and integrity of the data transmission or processing. Despite contract provisions to protect us, customers
may look to us to support and provide warranties for the third-party applications, which may expose us to
potential claims, liabilities and obligations for applications we did not develop or sell, all of which could harm
our business.

We are exposed to fluctuations in currency exchange rates that could negatively impact our financial

results and cash flows from changes in the value of the U.S. Dollar versus local currencies.

We conduct our business in the following locations: United States, Europe, Canada, Asia Pacific and Japan.

The expanding global scope of our business exposes us to risk of fluctuations in foreign currency markets. This
exposure is the result of selling in multiple currencies, growth in our international investments, including data
center expansion, additional headcount in foreign locations, and operating in countries where the functional
currency is the local currency. Specifically, our results of operations and cash flows are subject to fluctuations in
the following currencies: the Euro, British Pound Sterling, Canadian Dollar, Australian Dollar and Japanese Yen
against the U.S. Dollar. These exposures may change over time as business practices evolve and economic
conditions change. The fluctuations of currencies in which we conduct business can both increase and decrease
our overall revenue and expenses for any given fiscal period. Such volatility, even when it increases our revenues
or decreases our expenses, impacts our ability to accurately predict our future results and earnings.

Supporting our existing and growing customer base could strain our personnel resources and

infrastructure, and if we are unable to scale our operations and increase productivity, we may not be able to
successfully implement our business plan.

We continue to experience significant growth in our customer base and personnel, which has placed a strain

on our management, administrative, operational and financial infrastructure. We anticipate that additional
investments in our internal infrastructure, data center capacity, research, customer support and development, and
real estate spending will be required to scale our operations and increase productivity, to address the needs of our
customers, to further develop and enhance our services, to expand into new geographic areas, and to scale with
our overall growth. The additional investments we are making will increase our cost base, which will make it
more difficult for us to offset any future revenue shortfalls by reducing expenses in the short term.

We regularly upgrade or replace our various software systems. If the implementations of these new
applications are delayed, or if we encounter unforeseen problems with our new systems or in migrating away
from our existing applications and systems, our operations and our ability to manage our business could be
negatively impacted.

Our success will depend in part upon the ability of our senior management to manage our projected growth
effectively. To do so, we must continue to increase the productivity of our existing employees and to hire, train
and manage new employees as needed. To manage the expected domestic and international growth of our
operations and personnel, we will need to continue to improve our operational, financial and management
controls, our reporting systems and procedures, and our utilization of real estate. If we fail to successfully scale
our operations and increase productivity, we will be unable to execute our business plan.

As more of our sales efforts are targeted at larger enterprise customers, our sales cycle may become more

time-consuming and expensive, we may encounter pricing pressure and implementation and customization
challenges, and we may have to delay revenue recognition for some complex transactions, all of which could
harm our business and operating results.

As we target more of our sales efforts at larger enterprise customers, including governmental entities, we
may face greater costs, longer sales cycles, greater competition and less predictability in completing some of our
sales. In this market segment, the customer’s decision to use our services may be an enterprise-wide decision
and, if so, these types of sales would require us to provide greater levels of education regarding the use and
benefits of our services, as well as education regarding privacy and data protection laws and regulations to
prospective customers with international operations. In addition, larger customers and governmental entities may
demand more customization, integration services and features. As a result of these factors, these sales
opportunities may require us to devote greater sales support and professional services resources to individual
customers, driving up costs and time required to complete sales and diverting our own sales and professional
services resources to a smaller number of larger transactions, while potentially requiring us to delay revenue
recognition on some of these transactions until the technical or implementation requirements have been met.

Pricing and packaging strategies for enterprise and other customers for subscriptions to our existing and
future service offerings may not be widely accepted by other new or existing customers. Our adoption of such
new pricing and packaging strategies may harm our business.

For large enterprise customers, professional services may also be performed by a third party or a

combination of our own staff and a third party. Our strategy is to work with third parties to increase the breadth
of capability and depth of capacity for delivery of these services to our customers. If a customer is not satisfied
with the quality of work performed by us or a third party or with the type of services or solutions delivered, then
we could incur additional costs to address the situation, the profitability of that work might be impaired, and the
customer’s dissatisfaction with our services could damage our ability to obtain additional work from that
customer. In addition, negative publicity related to our customer relationships, regardless of its accuracy, may
further damage our business by affecting our ability to compete for new business with current and prospective
customers.

We have been and may in the future be sued by third parties for various claims including alleged

infringement of proprietary rights.

We are involved in various legal matters arising from the normal course of business activities. These may
include claims, suits, government investigations and other proceedings involving alleged infringement of third-
party patents and other intellectual property rights, commercial, corporate and securities, labor and employment,
class actions, wage and hour, and other matters.

The software and Internet industries are characterized by the existence of a large number of patents,
trademarks and copyrights and by frequent litigation based on allegations of infringement or other violations of
intellectual property rights. We have received in the past and may receive in the future communications from
third parties, including practicing entities and non-practicing entities, claiming that we have infringed their
intellectual property rights.

In addition, we have been, and may in the future be, sued by third parties for alleged infringement of their

claimed proprietary rights. For example, during fiscal 2015, we received a communication from a large
technology company alleging that we infringed certain of its patents. While we continue to analyze this claim and
no litigation has been filed to date, there can be no assurance that this claim will not lead to litigation in the
future. Our technologies may be subject to injunction if they are found to infringe the rights of a third party or we
may be required to pay damages, or both. Further, many of our subscription agreements require us to indemnify
our customers for third-party intellectual property infringement claims, which would increase the cost to us of an
adverse ruling on such a claim.

The outcome of any claims or litigation, regardless of the merits, is inherently uncertain. Any claims and
lawsuits, and the disposition of such claims and lawsuits, whether through settlement or licensing discussions, or
litigation, could be time-consuming and expensive to resolve, divert management attention from executing our
business plan, result in efforts to enjoin our activities, lead to attempts on the part of other parties to pursue
similar claims and, in the case of intellectual property claims, require us to change our technology, change our
business practices, pay monetary damages or enter into short- or long-term royalty or licensing agreements.

Any adverse determination related to intellectual property claims or other litigation could prevent us from

offering our services to others, could be material to our financial condition or cash flows, or both, or could
otherwise adversely affect our operating results. In addition, depending on the nature and timing of any such
dispute, an unfavorable resolution of a legal matter could materially affect our future results of operations or cash
flows or both of a particular quarter.

In addition, our exposure to risks associated with various claims, including the use of intellectual property,

may be increased as a result of acquisitions of other companies. For example, we may have a lower level of
visibility into the development process with respect to intellectual property or the care taken to safeguard against
infringement risks with respect to the acquired company or technology. In addition, third parties may make
infringement and similar or related claims after we have acquired technology that had not been asserted prior to
our acquisition.

Any failure to protect our intellectual property rights could impair our ability to protect our proprietary

technology and our brand.

If we fail to protect our intellectual property rights adequately, our competitors may gain access to our
technology, and our business may be harmed. In addition, defending our intellectual property rights may entail
significant expense. Any of our patents, trademarks or other intellectual property rights may be challenged by
others or invalidated through administrative process or litigation. While we have some U.S. patents and many
U.S. and international patent applications pending, we may be unable to obtain patent protection for the
technology covered in our patent applications or the patent protection may not be obtained quickly enough to
meet our business needs. In addition, our existing patents and any patents issued in the future may not provide us
with competitive advantages, or may be successfully challenged by third parties. Furthermore, legal standards
relating to the validity, enforceability and scope of protection of intellectual property rights are uncertain, and we
also may face proposals to change the scope of protection for some intellectual property rights in the U.S.
Effective patent, trademark, copyright and trade secret protection may not be available to us in every country in
which our services are available. The laws of some foreign countries may not be as protective of intellectual
property rights as those in the U.S., and mechanisms for enforcement of intellectual property rights may be
inadequate. Also, our involvement in standard setting activity or the need to obtain licenses from others may
require us to license our intellectual property. Accordingly, despite our efforts, we may be unable to prevent third
parties from using our intellectual property.

We may be required to spend significant resources to monitor and protect our intellectual property rights
and we may conclude that in at least some instances the benefits of protecting our intellectual property rights may
be outweighed by the expense. We may initiate claims or litigation against third parties for infringement of our
proprietary rights or to establish the validity of our proprietary rights. Any litigation, whether or not it is resolved
in our favor, could result in significant expense to us and divert the efforts of our technical and management
personnel.

Our continued success depends on our ability to maintain and enhance our brands.

We believe that the brand identities we have developed have significantly contributed to the success of our

business. Maintaining and enhancing the Salesforce brand and our other brands are critical to expanding our base
of customers, partners and employees. Our brand strength will depend largely on our ability to remain a
technology leader and continue to provide high-quality innovative products, services, and features. In order to

maintain and enhance our brands, we may be required to make substantial investments that may later prove to be
unsuccessful. In addition, positions the Company takes on social issues may be unpopular with some customers
or potential customers, which may impact our ability to attract or retain such customers. If we fail to maintain
and enhance our brands, or if we incur excessive expenses in our efforts to do so, our business, operating results
and financial condition may be materially and adversely affected.

We may lose key members of our management team or development and operations personnel, and may

be unable to attract and retain employees we need to support our operations and growth.

Our success depends substantially upon the continued services of our executive officers and other key
members of management, particularly our Chief Executive Officer. From time to time, there may be changes in
our executive management team resulting from the hiring or departure of executives. Such changes in our
executive management team may be disruptive to our business. We are also substantially dependent on the
continued service of our existing development and operations personnel because of the complexity of our
services and technologies. We do not have employment agreements with any of our executive officers, key
management, development or operations personnel and they could terminate their employment with us at any
time. The loss of one or more of our key employees or groups could seriously harm our business.

In the technology industry, there is substantial and continuous competition for engineers with high levels of
experience in designing, developing and managing software and Internet-related services, as well as competition
for sales executives and operations personnel. We may not be successful in attracting and retaining qualified
personnel. We have from time to time experienced, and we expect to continue to experience, difficulty in hiring
and retaining highly skilled employees with appropriate qualifications. If we fail to attract new personnel or fail
to retain and motivate our current personnel, our business and future growth prospects could be severely harmed.

In addition, we believe in the importance of our corporate culture, or Aloha spirit, which fosters dialogue,

collaboration, recognition and a sense of family. As our organization grows, we may find it increasingly difficult
to maintain the beneficial aspects of our corporate culture. This could negatively impact our future success.

Any failure in our delivery of high-quality technical support services may adversely affect our

relationships with our customers and our financial results.

Our customers depend on our support organization to resolve technical issues relating to our applications.

We may be unable to respond quickly enough to accommodate short-term increases in customer demand for
support services. Increased customer demand for these services, without corresponding revenues, could increase
costs and adversely affect our operating results. In addition, our sales process is highly dependent on our
applications and business reputation and on positive recommendations from our existing customers. Any failure
to maintain high-quality technical support, or a market perception that we do not maintain high-quality support,
could adversely affect our reputation, our ability to sell our enterprise cloud computing solutions to existing and
prospective customers, and our business, operating results and financial position.

Periodic changes to our sales organization can be disruptive and may reduce our rate of growth.

We periodically change and make adjustments to our sales organization in response to market opportunities,

competitive threats, management changes, product introductions or enhancements, acquisitions, sales
performance, increases in sales headcount, cost levels and other internal and external considerations. Any such
future sales organization changes may result in a temporary reduction of productivity, which could negatively
affect our rate of growth. In addition, any significant change to the way we structure our compensation of our
sales organization may be disruptive and may affect our revenue growth.

Unanticipated changes in our effective tax rate and additional tax liabilities may impact our financial

results.

We are subject to income taxes in the United States and various jurisdictions outside of the United States.

Our effective tax rate could fluctuate due to changes in the mix of earnings and losses in countries with differing
statutory tax rates. Our tax expense could also be impacted by changes in non-deductible expenses, changes in
excess tax benefits related to exercises and vesting of stock-based expense, changes in the valuation of deferred
tax assets and liabilities and our ability to utilize them and the applicability of withholding taxes.

We are subject to tax examinations in multiple jurisdictions. While we regularly evaluate new information

that may change our judgment resulting in recognition, derecognition or change in measurement of a tax position
taken, there can be no assurance that the final determination of any examinations will not have an adverse effect
on our operating results and financial position.

Our tax provision could also be impacted by changes in U.S federal and state or international tax laws

applicable to corporate multinationals such as the legislation recently enacted in the United Kingdom and
Australia, other fundamental law changes currently being considered by many countries and changes in taxing
jurisdictions’ administrative interpretations, decisions, policies and positions. Additionally, the Organisation for
Economic Co-Operation and Development recently released final guidance covering various topics, including
transfer pricing, country-by-country reporting and definitional changes to permanent establishment which could
ultimately impact our tax liabilities.

We may also be subject to additional tax liabilities due to changes in non-income taxes resulting from
changes in federal, state or international tax laws, changes in taxing jurisdictions’ administrative interpretations,
decisions, policies, and positions, results of tax examinations, settlements or judicial decisions, changes in
accounting principles, changes to the business operations, including acquisitions, as well as the evaluation of new
information that results in a change to a tax position taken in a prior period.

Our debt service obligations and operating lease commitments may adversely affect our financial

condition and cash flows from operations.

We have a high level of debt, including the 0.25% convertible senior notes we issued in March 2013 (the
“0.25% Senior Notes”) due April 1, 2018, the loan we assumed when we purchased 50 Fremont, and capital lease
arrangements. Additionally, we have significant contractual commitments in operating lease arrangements, which
are not reflected on our consolidated balance sheets. In addition, we have a financing obligation for a leased
facility of which we are deemed the owner for accounting purposes. Finally, we have a revolving credit facility
under which we can draw down up to $650.0 million. As of January 31, 2016, we had no outstanding borrowings
under this credit facility. Our maintenance of this indebtedness and any additional issuance of indebtedness
could:

•

impair our ability to obtain additional financing in the future for working capital, capital expenditures,
acquisitions, general corporate or other purposes;

cause us to dedicate a substantial portion of our cash flows from operations towards debt service
obligations and principal repayments;

• make us more vulnerable to downturns in our business, our industry or the economy in general; and

•

due to limitations within the revolving credit facility covenants, restrict our ability to incur additional
indebtedness, grant liens, merge or consolidate, dispose of assets, make investments, make
acquisitions, enter into transactions with affiliates, pay dividends or make distributions, repurchase
stock and enter into restrictive agreements, as defined in the credit agreement.

Our ability to meet our expenses and debt obligations will depend on our future performance, which will be

affected by financial, business, economic, regulatory and other factors. We will not be able to control many of

these factors, such as economic conditions and governmental regulations. Further, our operations may not
generate sufficient cash to enable us to service our debt or contractual obligations resulting from our leases. If we
fail to make a payment on our debt, we could be in default on such debt. If we are at any time unable to generate
sufficient cash flows from operations to service our indebtedness when payment is due, we may be required to
attempt to renegotiate the terms of the instruments relating to the indebtedness, seek to refinance all or a portion
of the indebtedness or obtain additional financing. There can be no assurance that we would be able to
successfully renegotiate such terms, that any such refinancing would be possible or that any additional financing
could be obtained on terms that are favorable or acceptable to us.

A failure to comply with the covenants and other provisions of our outstanding debt could result in events of

default under such instruments, which could permit acceleration of all of our notes and borrowings under our
revolving credit facility. Any required repayment of our notes or revolving credit facility as a result of a
fundamental change or other acceleration would lower our current cash on hand such that we would not have
those funds available for use in our business.

The new lease accounting guidance places operating lease activity on our consolidated balance sheet in
fiscal 2020, which results in an increase in both our assets and financing obligations. The implementation of this
guidance may impact our ability to obtain the necessary financing from financial institutions at commercially
viable rates or at all as this new guidance will result in a higher financing obligation on our consolidated balance
sheet.

Weakened global economic conditions may adversely affect our industry, business and results of

operations.

Our overall performance depends in part on worldwide economic conditions. The United States and other
key international economies have experienced cyclical downturns from time to time in which economic activity
was impacted by falling demand for a variety of goods and services, restricted credit, poor liquidity, reduced
corporate profitability, volatility in credit, equity and foreign exchange markets, bankruptcies and overall
uncertainty with respect to the economy. These conditions affect the rate of information technology spending and
could adversely affect our customers’ ability or willingness to purchase our enterprise cloud computing services,
delay prospective customers’ purchasing decisions, reduce the value or duration of their subscription contracts, or
affect attrition rates, all of which could adversely affect our operating results.

Natural disasters and other events beyond our control could materially adversely affect us.

Natural disasters or other catastrophic events may cause damage or disruption to our operations,
international commerce and the global economy, and thus could have a strong negative effect on us. Our
business operations are subject to interruption by natural disasters, fire, power shortages, pandemics and other
events beyond our control. Although we maintain crisis management and disaster response plans, such events
could make it difficult or impossible for us to deliver our services to our customers, and could decrease
demand for our services. The majority of our research and development activities, corporate headquarters,
information technology systems, and other critical business operations, are located near major seismic faults in
the San Francisco Bay Area. Because we do not carry earthquake insurance for direct quake-related losses,
with the exception of the building that we own in San Francisco, and significant recovery time could be
required to resume operations, our financial condition and operating results could be materially adversely
affected in the event of a major earthquake or catastrophic event.

Risks Relating to Our Convertible Senior Notes and Our Common Stock

The market price of our common stock is likely to be volatile and could subject us to litigation.

The trading prices of the securities of technology companies have been highly volatile. Accordingly, the
market price of our notes and common stock has been and is likely to continue to be subject to wide fluctuations.
Factors affecting the market price of our notes and common stock include:

•

variations in our operating results, earnings per share, cash flows from operating activities, deferred
revenue, year-over-year growth rates for individual core service offerings and other financial metrics
and non-financial metrics, and how those results compare to analyst expectations;

variations in, and limitations of, the various financial and other metrics and modeling used by analysts
in their research and reports about our business;

forward-looking guidance to industry and financial analysts related to future revenue and earnings per
share;

changes in the estimates of our operating results or changes in recommendations by securities analysts
that elect to follow our common stock;

announcements of technological innovations, new services or service enhancements, strategic alliances
or significant agreements by us or by our competitors;

announcements by us or by our competitors of mergers or other strategic acquisitions, or rumors of
such transactions involving us or our competitors;

announcements of customer additions and customer cancellations or delays in customer purchases;

recruitment or departure of key personnel;

disruptions in our service due to computer hardware, software, network or data center problems;

the economy as a whole, market conditions in our industry and the industries of our customers;

trading activity by a limited number of stockholders who together beneficially own a significant
portion of our outstanding common stock;

the issuance of shares of common stock by us, whether in connection with an acquisition, a capital
raising transaction or upon conversion of some or all of our outstanding convertible senior notes; and

issuance of debt or other convertible securities.

In addition, if the market for technology stocks or the stock market in general experiences uneven investor
confidence, the market price of our notes and common stock could decline for reasons unrelated to our business,
operating results or financial condition. The market price of our notes and common stock might also decline in
reaction to events that affect other companies within, or outside, our industry even if these events do not directly
affect us. Some companies that have experienced volatility in the trading price of their stock have been the
subject of securities class action litigation. If we are the subject of such litigation, it could result in substantial
costs and a diversion of management’s attention and resources.

We may issue additional shares of our common stock or instruments convertible into shares of our
common stock, including in connection with the conversion of the notes, and thereby materially and adversely
affect the market price of our common stock and the trading price of the notes.

We are not restricted from issuing additional shares of our common stock or other instruments convertible

into, or exchangeable or exercisable for, shares of our common stock during the life of the notes. If we issue
additional shares of our common stock or instruments convertible into shares of our common stock, it may
materially and adversely affect the market price of our common stock and, in turn, the trading price of the notes.
In addition, the conversion of some or all of the notes may dilute the ownership interests of existing holders of

our common stock, and any sales in the public market of any shares of our common stock issuable upon such
conversion of the notes could adversely affect the prevailing market price of our common stock. In addition, the
potential conversion of the notes could depress the market price of our common stock.

We may not have the ability to raise the funds necessary to pay the amount of cash due upon conversion

of the notes or the fundamental change purchase price due when a holder submits its notes for purchase upon
the occurrence of a fundamental change.

Upon the occurrence of a fundamental change, holders of the notes may require us to purchase, for cash, all
or a portion of their notes. In addition, if a holder converts its notes, we will generally pay such holder an amount
of cash before delivering to such holder any shares of our common stock.

There can be no assurance that we will have sufficient financial resources, or will be able to arrange

financing, to pay the fundamental change purchase price if holders submit their notes for purchase by us upon the
occurrence of a fundamental change or to pay the amount of cash due if holders surrender their notes for
conversion. In addition, agreements governing any future debt may restrict our ability to make each of the
required cash payments even if we have sufficient funds to make them. Furthermore, our ability to purchase the
notes or to pay cash upon the conversion of the notes may be limited by law or regulatory authority. If we fail to
purchase the notes, to pay interest due on, or to pay the amount of cash due upon conversion, we will be in
default under the indenture, which in turn may result in the acceleration of other indebtedness we may then have.
If the repayment of the other indebtedness were to be accelerated, we may not have sufficient funds to repay that
indebtedness and to purchase the notes or to pay the amount of cash due upon conversion. Our inability to pay for
the notes that are tendered for purchase or upon conversion could result in note holders receiving substantially
less than the principal amount of the notes, which could harm our reputation, financing opportunities and our
business.

The fundamental change provisions may delay or prevent an otherwise beneficial takeover attempt of us.

The fundamental change purchase rights will allow holders of the notes to require us to purchase all or a

portion of their notes upon the occurrence of a fundamental change. The provisions requiring an increase to the
conversion rate for conversions in connection with a make-whole fundamental change may, in certain
circumstances, delay or prevent a takeover of us and the removal of incumbent management that might otherwise
be beneficial to investors.

The convertible note hedges and warrant transactions may affect the trading price of the notes and the

market price of our common stock.

We entered into privately negotiated convertible note hedge transactions with certain hedge counterparties

concurrently with the pricing of the notes. We also entered into privately negotiated warrant transactions with the
hedge counterparties. Taken together, the convertible note hedge transactions and the warrant transactions are
expected, but not guaranteed, to reduce the potential dilution with respect to our common stock upon conversion
of the notes. If, however, the price of our common stock, as measured under the terms of the warrant
transactions, exceeds the exercise price of the warrant transactions, the warrant transactions will have a dilutive
effect on our earnings per share to the extent that the price of our common stock as measured under the warrant
transactions exceeds the strike price of the warrant transactions.

The hedge counterparties and their respective affiliates periodically modify their hedge positions from time

to time following the pricing of the notes (and are particularly likely to do so during any observation period
relating to a conversion of the notes) by entering into or unwinding various over-the-counter derivative
transactions with respect to our common stock, or by purchasing or selling shares of our common stock or the
notes in privately negotiated transactions or open market transactions. The effect, if any, of these transactions and
activities on the market price of our common stock or the trading price of the notes will depend in part on market
conditions and cannot be ascertained at this time. Any of these activities, however, could adversely affect the
market price of our common stock and the trading price of the notes.

We do not make any representation or prediction as to the direction or magnitude of any potential effect that
the transactions described above may have on the price of the notes or our common stock. In addition, we do not
make any representation that the counterparties to those transactions will engage in these transactions or
activities or that these transactions and activities, once commenced, will not be discontinued without notice; the
counterparties or their affiliates may choose to engage in, or discontinue engaging in, any of these transactions or
activities with or without notice at any time, and their decisions will be in their sole discretion and not within our
control.

We are subject to counterparty risk with respect to the convertible note hedge transactions.

The hedge counterparties are financial institutions or affiliates of financial institutions, and we will be
subject to the risk that these hedge counterparties may default under the convertible note hedge transactions. Our
exposure to the credit risk of the hedge counterparties will not be secured by any collateral. If one or more of the
hedge counterparties to one or more of our convertible note hedge transactions becomes subject to insolvency
proceedings, we will become an unsecured creditor in those proceedings with a claim equal to our exposure at the
time under those transactions. Our exposure will depend on many factors but, generally, the increase in our
exposure will be correlated to the increase in our stock price and the volatility of our stock. In addition, upon a
default by one of the hedge counterparties, we may suffer adverse tax consequences and dilution with respect to
our common stock. We can provide no assurances as to the financial stability or viability of any of the hedge
counterparties.

Provisions in our amended and restated certificate of incorporation and bylaws and Delaware law might

discourage, delay or prevent a change of control of our company or changes in our management and,
therefore, depress the market price of our common stock.

Our amended and restated certificate of incorporation and bylaws contain provisions that could depress the
market price of our common stock by acting to discourage, delay or prevent a change in control of our company
or changes in our management that the stockholders of our company may deem advantageous. These provisions
among other things:

•

permit the board of directors to establish the number of directors;

provide that directors may only be removed with the approval of holders of 66 2/3 percent of our
outstanding capital stock;

require super-majority voting to amend some provisions in our amended and restated certificate of
incorporation and bylaws;

authorize the issuance of “blank check” preferred stock that our board could use to implement a
stockholder rights plan (also known as a “poison pill”);

prohibit the ability of our stockholders to call special meetings of stockholders;

prohibit stockholder action by written consent, which requires all stockholder actions to be taken at a
meeting of our stockholders;

provide that the board of directors is expressly authorized to make, alter or repeal our bylaws; and

establish advance notice requirements for nominations for election to our board or for proposing
matters that can be acted upon by stockholders at annual stockholder meetings.

In addition, Section 203 of the Delaware General Corporation Law may discourage, delay or prevent a

change in control of our company. Section 203 imposes certain restrictions on merger, business combinations
and other transactions between us and holders of 15 percent or more of our common stock.

In addition, the fundamental change purchase rights applicable to the notes, which will allow note holders to

require us to purchase all or a portion of their notes upon the occurrence of a fundamental change, and the

provisions requiring an increase to the conversion rate for conversions in connection with a make-whole
fundamental change may in certain circumstances delay or prevent a takeover of us and the removal of incumbent
management that might otherwise be beneficial to investors.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

As of January 31, 2016, our executive and principal offices for sales, marketing, professional services and

development consist of over 1.4 million square feet of leased and owned property in the San Francisco Bay Area.
Of this total, we lease and occupy over 870,000 square feet and own and occupy over 567,000 square feet (out of
the approximately 817,000 square feet of total owned space at 50 Fremont Street, San Francisco). We also lease
space in various locations throughout the United States for local sales and professional services personnel. Our
foreign subsidiaries lease office space in a number of countries in Europe, Canada and Asia Pacific for our
international operations, primarily for local sales and professional services personnel.

In addition, we have entered into the following commitments for additional office space in the San Francisco

Bay Area:

In December 2012, we entered into a lease agreement for approximately 445,000 rentable square feet of
office space at 350 Mission Street in San Francisco, California. The space rented is for the total office space
available in the building, which is in the process of being constructed. As a result of our involvement during the
construction period, we are considered for accounting purposes to be the owner of the construction project. We
expect to begin occupying this office space beginning in our first quarter of fiscal 2017. We have excluded this
square footage from the total leased space in the San Francisco Bay Area stated above.

In April 2014, we entered into a lease agreement for approximately 732,000 rentable square feet of under

construction office space located in San Francisco, California. The lease payments associated with the lease will
be approximately $590.0 million over the 15.5 year term of the lease, beginning in our first quarter of fiscal
2018. We do not currently occupy this property, and we have excluded this square footage from the total leased
space in the San Francisco Bay Area stated above.

We operate data centers in the U.S., Europe and Asia pursuant to various co-location lease arrangements.

We believe that our existing facilities and offices are adequate to meet our current requirements. If we
require additional space, we believe that we will be able to obtain such space on acceptable, commercially
reasonable terms.

ITEM 3. LEGAL PROCEEDINGS

In the ordinary course of business, we are or may be involved in various legal proceedings and claims
related to alleged infringement of third-party patents and other intellectual property rights, commercial, corporate
and securities, labor and employment, class actions, wage and hour, and other claims. We have been, and may in
the future be put on notice or sued by third parties for alleged infringement of their proprietary rights, including
patent infringement.

In July 2015, we and certain of our current and former directors were named as defendants in a purported

shareholder derivative action in the Superior Court for the State of California, County of San Francisco. The
plaintiff filed an amended version of this derivative complaint in November 2015. The derivative complaint
alleged that excessive compensation was paid to such directors for their service and included allegations of

breach of fiduciary duty and unjust enrichment, and sought restitution and disgorgement of a portion of the
directors’ compensation as well as reform of our equity plan. Because the complaint was derivative in nature,
it did not seek monetary damages from us. In February 2016, the parties agreed to dismiss the complaint with
prejudice as to the plaintiff and submitted a stipulation to that effect to the Court. In March 2016, the Court
entered the order of dismissal. Neither we nor the individual defendants paid any consideration to the plaintiff.

During fiscal 2015, we received a communication from a large technology company alleging that we
infringed certain of its patents. We continue to analyze this claim and no litigation has been filed to date. There
can be no assurance that this claim will not lead to litigation in the future. The resolution of this claim is not
expected to have a material adverse effect on our financial condition, but it could be material to operating results
or cash flows or both of a particular quarter.

We evaluate all claims and lawsuits with respect to their potential merits, our potential defenses and

counterclaims, settlement or litigation potential and the expected effect on us. Our technologies may be subject to
injunction if they are found to infringe the rights of a third party. In addition, many of our subscription
agreements require us to indemnify our customers for third-party intellectual property infringement claims,
which could increase the cost to us of an adverse ruling on such a claim.

The outcome of any claims or litigation, regardless of the merits, is inherently uncertain. Any claims and
other lawsuits, and the disposition of such claims and lawsuits, whether through settlement or litigation, could be
time-consuming and expensive to resolve, divert our attention from executing our business plan, result in efforts
to enjoin our activities, lead to attempts by third parties to seek similar claims and, in the case of intellectual
property claims, require us to change our technology, change our business practices, pay monetary damages or
enter into short- or long-term royalty or licensing agreements.

In general, the resolution of a legal matter could prevent us from offering our service to others, could be

material to our financial condition or cash flows, or both, or could otherwise adversely affect our operating
results.

We make a provision for a liability relating to legal matters when it is both probable that a liability has been
incurred and the amount of the loss can be reasonably estimated. These provisions are reviewed at least quarterly
and adjusted to reflect the impacts of negotiations, estimated settlements, legal rulings, advice of legal counsel
and other information and events pertaining to a particular matter. In our opinion, resolution of all current matters
is not expected to have a material adverse impact on our consolidated results of operations, cash flows or
financial position. However, depending on the nature and timing of any such dispute, an unfavorable resolution
of a matter could materially affect our future results of operations or cash flows, or both, of a particular quarter.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT

The following sets forth certain information regarding our current executive officers as of March 1, 2016 (in

alphabetical order):

Name

Age

Position

Joe Allanson . . . . . . . . . . . . . . . . . . .
Marc Benioff . . . . . . . . . . . . . . . . . . .
Keith Block . . . . . . . . . . . . . . . . . . . .
Alexandre Dayon . . . . . . . . . . . . . . .
Parker Harris . . . . . . . . . . . . . . . . . . .
Mark Hawkins . . . . . . . . . . . . . . . . . .
Maria Martinez . . . . . . . . . . . . . . . . .
Burke Norton . . . . . . . . . . . . . . . . . . .
Cindy Robbins . . . . . . . . . . . . . . . . . .
Amy Weaver . . . . . . . . . . . . . . . . . . .

President, Products

52 Chief Accounting Officer and Corporate Controller
51 Chairman of the Board of Directors and Chief Executive Officer
55 Vice Chairman, President and Chief Operating Officer
48
49 Co-Founder
56 Chief Financial Officer
58
49 Chief Legal Officer
43 Executive Vice President, Global Employee Success
48 Executive Vice President, General Counsel

President, Sales and Customer Success

Joe Allanson has served as our Chief Accounting Officer and Corporate Controller since February 2014 and

our Senior Vice President, Chief Accountant and Corporate Controller since July 2011. Prior to that,
Mr. Allanson served as our Senior Vice President, Corporate Controller since July 2007, and served in various
other management positions in finance since joining Salesforce in 2003. Prior to Salesforce, Mr. Allanson spent
four years at Autodesk, Inc. and three years at Chiron Corporation in key corporate finance positions. Previously,
he worked at Arthur Andersen LLP for 11 years in its Audit and Business Advisory Services group. Mr. Allanson
graduated from Santa Clara University with a B.S. in Accounting.

Marc Benioff co-founded Salesforce in February 1999 and has served as our Chairman of the Board of

Directors since inception. He has served as our Chief Executive Officer since 2001. From 1986 to 1999,
Mr. Benioff was employed at Oracle Corporation, where he held a number of positions in sales, marketing and
product development, lastly as a Senior Vice President. Mr. Benioff also serves as Chairman of the Board of
Directors of the Salesforce.com Foundation, and as a member of the board of trustees of the World Economic
Forum. In the past five years, Mr. Benioff served as a member of the Board of Directors of Cisco Systems, Inc.
Mr. Benioff received a B.S. in Business Administration from the University of Southern California, where he is
also on the Board of Trustees.

Keith Block has served as our Vice Chairman, President and as a Director since joining Salesforce in June
2013. As of February 1, 2016, Mr. Block additionally became Chief Operating Officer. Prior to that, Mr. Block
was employed at Oracle Corporation from 1986 to June 2012 where he held a number of positions, most recently
Executive Vice President, North America. Mr. Block serves on the Board of Trustees at the Concord Museum,
the Board of Trustees at Carnegie-Mellon University Heinz Graduate School and the President’s Advisory
Council for Carnegie-Mellon University. Mr. Block received both a B.S. in Information Systems and an M.S. in
Management & Policy Analysis from Carnegie-Mellon University.

Alexandre Dayon has served as our President, Products since March 2014. Prior to that, he was President,
Applications and Platform from December 2012 to March 2014, Executive Vice President, Applications from
September 2011 to December 2012, Executive Vice President, Product Management from February 2010 to
December 2012, and Senior Vice President, Product Management from September 2008 to January 2010.
Mr. Dayon joined Salesforce through the acquisition of InStranet, a leading knowledge-base company, where he
was a founder and served as CEO. Prior to InStranet, Mr. Dayon was a founding member of Business Objects SA
where he led the product group for more than 10 years. Mr. Dayon, who holds several patents, is focused on
creating business value out of technology disruption. Mr. Dayon holds a master’s degree in electrical engineering
from Ecole Supérieure d’Electricité (SUPELEC) in France.

Parker Harris co-founded Salesforce in February 1999 and has served in senior technical positions since

inception. From December 2004 to February 2013, Mr. Harris served as our Executive Vice President,
Technology. Prior to Salesforce, Mr. Harris was a Vice President at Left Coast Software, a Java consulting firm
he co-founded, from October 1996 to February 1999. Mr. Harris received a B.A. from Middlebury College.

Mark Hawkins has served as our Chief Financial Officer and Executive Vice President since August 2014.
He served as Executive Vice President and Chief Financial Officer and principal financial officer for Autodesk,
Inc., a design software and services company, from April 2009 to July 2014. From April 2006 to April 2009,
Mr. Hawkins served as Senior Vice President, Finance and Information Technology, and Chief Financial Officer
of Logitech International S.A. Previously, Mr. Hawkins held various finance and business-management roles
with Dell Inc. and Hewlett-Packard Company. Mr. Hawkins served on the Board of Directors of BMC Software,
Inc. from May 2010 through September 2013, at which time BMC was taken private. Mr. Hawkins holds a B.A.
in Operations Management from Michigan State University and an M.B.A. in Finance from the University of
Colorado. He also completed the Advanced Management Program at Harvard Business School.

Maria Martinez has served as our President, Sales and Customer Success since February 2013. Prior to that,

Ms. Martinez served as our Executive Vice President, Chief Growth Officer from February 2012 to February
2013 and our Executive Vice President, Customers for Life from February 2010 to February 2012. Prior to
Salesforce, Ms. Martinez was at Microsoft Corporation and served as its Corporate Vice President of Worldwide
Services. In addition to Microsoft, she was president and CEO of Embrace Networks, and also held senior
leadership roles at Motorola, Inc. and AT&T Inc. / Bell Laboratories. Ms. Martinez received a B.S. in Electrical
Engineering from the University of Puerto Rico and an M.S. in Computer Engineering from Ohio State
University.

Burke Norton has served as our Chief Legal Officer since October 2011. Prior to Salesforce, Mr. Norton
was Executive Vice President, General Counsel and Secretary and a member of the office of the chairman at
Expedia, Inc. from October 2006 to October 2011. Previously, Mr. Norton was a partner at the law firm of
Wilson Sonsini Goodrich & Rosati P.C., where he practiced corporate and securities law, representing clients in
the enterprise software, telecommunications, semiconductor, life sciences, entertainment and ecommerce
industries. Mr. Norton holds a J.D. from the University of California, Berkeley School of Law.

Cindy Robbins has served as our Executive Vice President, Global Employee Success since July 2015. She
served as Senior Vice President, Global Employee Success from October 2014 to June 2015 and Vice President,
Global Employee Success from November 2013 to September 2014. Prior to that, Ms. Robbins held various other
positions in Executive Recruiting, Sales and Marketing at the Company since 2006. Ms. Robbins holds a B.S. in
Political Science from Santa Clara University.

Amy Weaver has served as our Executive Vice President and General Counsel since July 2015. She served

as Senior Vice President and General Counsel from October 2013 to July 2015. From December 2010 to June
2013, Ms. Weaver served as Executive Vice President and General Counsel at Univar Inc. Previously,
Ms. Weaver was Senior Vice President and Deputy General Counsel at Expedia, Inc. and before that she
practiced law at two global law firms. Ms. Weaver holds a B.A. in Political Science from Wellesley College and
a J.D. from Harvard Law School.

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information for Common Stock

Our common stock is traded on the New York Stock Exchange under the symbol “CRM.”

The following table sets forth for the indicated periods the high and low sales prices of our common stock as

reported by the New York Stock Exchange.

Fiscal year ending January 31, 2016

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fiscal year ending January 31, 2015

High

Low

$74.65
$75.71
$78.77
$82.14

$67.00
$59.49
$64.60
$64.74

$57.28
$69.16
$65.17
$65.69

$48.18
$49.18
$51.04
$53.44

Dividend Policy

We have never paid any cash dividends on our common stock. Our board of directors currently intends to
retain any future earnings to support operations and to finance the growth and development of our business and
does not intend to pay cash dividends on our common stock for the foreseeable future. Any future determination
related to our dividend policy will be made at the discretion of our board and if the board chooses to declare a
cash dividend it will be in compliance with the consolidated leverage ratio covenant associated with our
revolving credit facility.

Stockholders

As of January 31, 2016 there were 210 registered stockholders of record of our common stock, including

The Depository Trust Company, which holds shares of Salesforce common stock on behalf of an indeterminate
number of beneficial owners.

Securities Authorized for Issuance under Equity Compensation Plans

The information concerning our equity compensation plans is incorporated by reference herein to the section

of the Proxy Statement entitled “Equity Compensation Plan Information.”

Outstanding Convertible Senior Notes and Warrants

In March 2013, we issued at par value $1.15 billion of 0.25% convertible senior notes (the “0.25% Senior

Notes”) due April 1, 2018 and we issued 17.3 million warrants to purchase our common stock. See Note 5
“Debt” in the Notes to the Consolidated Financial Statements for more information.

Stock Performance Graph

The following shall not be deemed incorporated by reference into any of our other filings under the Securities

Exchange Act of 1934, as amended, or the Securities Act of 1933, as amended.

The graph below compares the cumulative total stockholder return on our common stock with the

cumulative total return on the Standard & Poor’s 500 Index and the Nasdaq Computer & Data Processing Index
for each of the last five fiscal years ended January 31, 2016, assuming an initial investment of $100. Data for the
Standard & Poor’s 500 Index and the Nasdaq Computer & Data Processing Index assume reinvestment of
dividends.

The comparisons in the graph below are based upon historical data and are not indicative of, nor intended to

forecast, future performance of our common stock.

Comparison of Cumulative Total Return of salesforce.com, inc.

250

200

150

100

S
R
A
L
L
O
D

F Y 11

F Y 12

F Y 13

F Y 14

F Y 15

F Y 16

salesforce.com

S&P 500 Index

Nasdaq Computer

salesforce.com . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P 500 Index . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nasdaq Computer & Data Processing Index . . . . .

100.00
100.00
100.00

90.00
102.00
106.00

133.00
116.00
111.00

187.00
139.00
142.00

175.00
155.00
168.00

211.00
151.00
176.00

1/31/2011

1/31/2012

1/31/2013

1/31/2014

1/31/2015

1/31/2016

Recent Sales of Unregistered Securities

As previously disclosed on a Form 8-K filed on December 23, 2015, the Company entered into an Agreement

and Plan of Reorganization to acquire SteelBrick, Inc. (“SteelBrick”), a quote-to-cash platform. Upon closing the
transaction on February 1, 2016, the Company issued 4,812,325 shares of Company common stock in exchange for
the outstanding shares of SteelBrick capital stock. The issuance of shares was made in reliance on the registration
exemption in Section 4(a)(2) of the Securities Act of 1933, as amended.

ITEM 6. SELECTED FINANCIAL DATA

The following selected consolidated financial data should be read in conjunction with our audited

consolidated financial statements and related notes thereto and with Management’s Discussion and Analysis of
Financial Condition and Results of Operations, which are included elsewhere in this Form 10-K. The
consolidated statement of operations data for fiscal 2016, 2015 and 2014, and the selected consolidated balance
sheet data as of January 31, 2016 and 2015 are derived from, and are qualified by reference to, the audited
consolidated financial statements and are included in this Form 10-K. The consolidated statement of operations
data for fiscal 2013 and 2012 and the consolidated balance sheet data as of January 31, 2014, 2013 and 2012 are
derived from audited consolidated financial statements which are not included in this Form 10-K.

(in thousands, except per share data)

2016

2015

2014

2013

2012

Fiscal Year Ended January 31,

Consolidated Statement of Operations
Revenues:

Subscription and support . . . . . . . . . . . .
Professional services and other . . . . . . .

$6,205,599
461,617

$5,013,764
359,822

$3,824,542
246,461

$2,868,808
181,387

$2,126,234
140,305

Total revenues . . . . . . . . . . . . . . . .

6,667,216

5,373,586

4,071,003

3,050,195

2,266,539

Cost of revenues (1)(2):

Subscription and support . . . . . . . . . . . .
Professional services and other . . . . . . .

1,188,967
465,581

924,638
364,632

Total cost of revenues . . . . . . . . . .

1,654,548

1,289,270

711,880
256,548

968,428

494,187
189,392

683,579

360,758
128,128

488,886

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (1)(2):

. . . . . . . . . .
Research and development
Marketing and sales . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . .
Operating lease termination resulting

5,012,668

4,084,316

3,102,575

2,366,616

1,777,653

946,300
3,239,824
748,238

792,917
2,757,096
679,936

623,798
2,168,132
596,719

429,479
1,614,026
433,821

295,347
1,169,610
347,781

from purchase of 50 Fremont

. . . . . .

(36,617)

Total operating expenses . . . . . . . .
Income (loss) from operations . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sales of land and building

4,897,745
114,923
15,341
(72,485)
(15,292)

4,229,949
(145,633)
10,038
(73,237)
(19,878)

3,388,649
(286,074)
10,218
(77,211)
(4,868)

2,477,326
(110,710)
19,562
(30,948)
(5,698)

1,812,738
(35,085)
23,268
(17,045)
(4,455)

improvements . . . . . . . . . . . . . . . . . . . . . .

21,792

15,625

Income (loss) before benefit from (provision
for) income taxes . . . . . . . . . . . . . . . . . . . .
Benefit from (provision for) income taxes . .

64,279
(111,705)

(213,085)
(49,603)

(357,935)
125,760

(127,794)
(142,651)

(33,317)
21,745

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (47,426) $ (262,688) $ (232,175) $ (270,445) $ (11,572)

Net earnings per share-basic and diluted (3):
Basic net loss per share . . . . . . . . . . . . .
Diluted net loss per share . . . . . . . . . . .
Shares used in computing basic net loss
per share . . . . . . . . . . . . . . . . . . . . . .

Shares used in computing diluted net

$
$

(0.07) $
(0.07) $

(0.42) $
(0.42) $

(0.39) $
(0.39) $

(0.48) $
(0.48) $

(0.02)
(0.02)

661,647

624,148

597,613

564,896

541,208

loss per share . . . . . . . . . . . . . . . . . . .

661,647

624,148

597,613

564,896

541,208

(1) Amounts include amortization of purchased
intangibles from business combinations, as
follows:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating expense . . . . . . . . . . . . . . . .

(2) Amounts include stock-based expenses, as

follows:
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . .

$ 80,918
77,152
3,636

$ 90,300
64,673
0

$109,356
37,179
0

$ 77,249
10,922
0

$ 60,069
7,250
0

$ 69,443
129,434
289,152
105,599

$ 53,812
121,193
286,410
103,350

$ 45,608
107,420
258,571
91,681

$ 33,757
76,333
199,284
69,976

$ 17,451
45,894
115,730
50,183

(3) Fiscal 2013 and 2012 have been adjusted to reflect the four-for-one stock split effected through a stock

dividend which occurred in April 2013.

(in thousands)

2016

2015

2014

2013

2012

As of January 31,

Consolidated Balance Sheet Data:
Cash, cash equivalents and marketable

securities (4) . . . . . . . . . . . . . . . . . . . . .
(Negative) working capital (5) . . . . . . . . .
Total assets (5) . . . . . . . . . . . . . . . . . . . . .
Long-term obligations excluding

deferred revenue (5)(6)

. . . . . . . . . . . .
Retained earnings (deficit) . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . .

$ 2,725,377
(1,269,678)
12,770,772

$ 1,890,284
(875,559)
10,665,127

$ 1,321,017
(1,349,215)
9,112,136

$1,758,285
(899,434)
5,518,794

$1,447,174
(659,631)
4,164,154

2,127,012
(653,271)
5,002,869

2,265,160
(605,845)
3,975,183

2,018,323
(343,157)
3,038,510

175,201
(110,982)
2,317,633

109,349
159,463
1,587,360

(4) Excludes the restricted cash balance of $115.0 million as of January 31, 2015.
(5)

In November 2015, the FASB issued Accounting Standards Update No. 2015-17, “Income Taxes (Topic 740):
Balance Sheet Classification of Deferred Taxes” (“ASU 2015-17”), which simplifies the presentation of
deferred income taxes by requiring all deferred tax assets and liabilities be classified as noncurrent on the
balance sheet. We early adopted this standard retrospectively and reclassified all of our current deferred tax
assets and liabilities to noncurrent deferred tax assets and liabilities on our consolidated balance sheets for all
periods presented. As a result of the reclassifications, certain noncurrent deferred tax liabilities as of
January 31, 2015, 2014, 2013, and 2012 were netted with noncurrent deferred tax assets.

(6) Long-term obligations primarily excludes deferred revenue and includes the loan assumed on 50 Fremont,
the 0.75% convertible senior notes issued in January 2010, the 0.25% convertible senior notes issued in
March 2013, the term loan entered into in July 2013, and the revolving credit facility entered into in October
2014. At January 31, 2015, the 0.75% notes had matured and were no longer outstanding. At January 31,
2014, 2013 and 2012, the 0.75% notes were convertible and accordingly were classified as a current
liability.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The following discussion contains forward-looking statements, including, without limitation, our

expectations and statements regarding our outlook and future revenues, expenses, results of operations, liquidity,
plans, strategies and objectives of management and any assumptions underlying any of the foregoing. Our actual
results may differ significantly from those projected in the forward-looking statements. Our forward-looking
statements and factors that might cause future actual results to differ materially from our recent results or those
projected in the forward-looking statements include, but are not limited to, those discussed in the section titled
“Forward-Looking Information” and “Risk Factors” of this Annual Report on Form 10-K. Except as required by
law, we assume no obligation to update the forward-looking statements or our risk factors for any reason.

Overview

We are a leading provider of enterprise cloud computing solutions, with a focus on customer relationship
management, or CRM. We introduced our first CRM solution in February 2000, and we have since expanded our
service offerings with new editions, solutions, features and platform capabilities.

Our mission is to help our customers transform themselves into customer-centric companies by empowering
them to connect with their customers in entirely new ways. Our Customer Success Platform, including sales force
automation, customer service and support, marketing automation, community management, analytics, application
development, Internet of Things integration and our professional cloud services, provide the next-generation
platform of enterprise applications and services to enable customer success. Key elements of our strategy
include:

•

strengthening our market-leading solutions;

expanding strategic relationships with customers;

extending distribution into new and high-growth product categories;

expanding our world-class sales organization;

reducing customer attrition;

building our business in top software markets globally, which includes building partnerships that help
add customers; and

encouraging the development of third-party applications on our cloud computing platforms.

We believe the factors that will influence our ability to achieve our objectives include: our prospective
customers’ willingness to migrate to enterprise cloud computing services; the availability, performance and
security of our service; our ability to continue to release, and gain customer acceptance of, new and improved
features; our ability to successfully integrate acquired businesses and technologies; successful customer adoption
and utilization of our service; acceptance of our service in markets where we have few customers; the emergence
of additional competitors in our market and improved product offerings by existing and new competitors; the
location of new data centers; third-party developers’ willingness to develop applications on our platforms; our
ability to attract new personnel and retain and motivate current personnel; and general economic conditions
which could affect our customers’ ability and willingness to purchase our services, delay the customers’
purchasing decision or affect attrition rates.

To address these factors, we will need to, among other things, continue to add substantial numbers of paying

subscriptions, upgrade our customers to fully featured versions or arrangements such as an Enterprise License
Agreement, provide high quality technical support to our customers, encourage the development of third-party
applications on our platforms and continue to focus on retaining customers at the time of renewal. Our plans to
invest for future growth include the continuation of the expansion of our data center capacity, the hiring of

additional personnel, particularly in direct sales, other customer-related areas and research and development, the
expansion of domestic and international selling and marketing activities, specifically in our top markets,
continuing to develop our brands, the addition of distribution channels, the upgrade of our service offerings, the
development of new services such as the announcement of our Analytics Cloud, Community Cloud, and Internet
of Things, or IoT, Cloud, the integration of acquired technologies, the expansion of our Marketing Cloud and
App Cloud core service offerings, and the additions to our global infrastructure to support our growth.

We also regularly evaluate acquisitions or investment opportunities in complementary businesses, joint
ventures, services and technologies and intellectual property rights in an effort to expand our service offerings.
We expect to continue to make such investments and acquisitions in the future and we plan to reinvest a
significant portion of our incremental revenue in future periods to grow our business and continue our leadership
role in the cloud computing industry. As a result of our aggressive growth plans, specifically our hiring plan and
acquisition activities, we have incurred significant expenses from equity awards and amortization of purchased
intangibles which have resulted in net losses on a U.S. generally accepted accounting principles (“GAAP”) basis.
As we continue with our growth plan, we may continue to have net losses on a GAAP basis in some future
quarters. We remained focused on improving operating margins in fiscal 2016 and expect to remain similarly
focused in fiscal 2017. Our operating margin for fiscal 2016 was $114.9 million compared to a $145.6 million
loss during the same period a year ago.

Our typical subscription contract term is 12 to 36 months, although terms range from one to 60 months, so

during any fiscal reporting period only a subset of active subscription contracts is eligible for renewal. We
calculate our attrition rate as of the end of each month. Our current attrition rate calculation does not include the
Marketing Cloud service offerings. Our attrition rate was between eight and nine percent during the fiscal year
ended January 31, 2016, which is favorable compared to the nine to ten percent attrition rate as of January 31,
2015. We expect our attrition rate to remain in this range as we continue to expand our enterprise business and
invest in customer success and related programs.

We expect marketing and sales costs, which were 49 percent of our total revenues for the fiscal year ended
January 31, 2016 and 51 percent for the same period a year ago, to continue to represent a substantial portion of
total revenues in the future as we seek to grow our customer base, sell more products to existing customers, and
build greater brand awareness.

Fiscal Year

Our fiscal year ends on January 31. References to fiscal 2016, for example, refer to the fiscal year ending

January 31, 2016.

Operating Segments

We operate as one operating segment. Operating segments are defined as components of an enterprise for
which separate financial information is evaluated regularly by the chief operating decision maker, who in our
case is the chief executive officer, in deciding how to allocate resources and assess performance. Over the past
few years, we have completed several acquisitions. These acquisitions have allowed us to expand our offerings,
presence and reach in various market segments of the enterprise cloud computing market. While we have
offerings in multiple enterprise cloud computing market segments, our business operates in one operating
segment because all of our offerings operate on a single platform and are deployed in an identical way, and our
chief operating decision maker evaluates our financial information and resources and assesses the performance of
these resources on a consolidated basis. Since we operate as one operating segment, all required financial
segment information can be found in the consolidated financial statements.

Sources of Revenues

We derive our revenues from two sources: (1) subscription revenues, which are comprised of subscription

fees from customers accessing our enterprise cloud computing services and from customers paying for additional
support beyond the standard support that is included in the basic subscription fees; and (2) related professional
services such as process mapping, project management, implementation services and other revenue. “Other
revenue” consists primarily of training fees. Subscription and support revenues accounted for approximately 93
percent of our total revenues for fiscal 2016. Subscription revenues are driven primarily by the number of paying
subscribers, varying service types, the price of our service and renewals. We define a “customer” as a separate
and distinct buying entity (e.g., a company, a distinct business unit of a large corporation, a partnership, etc.) that
has entered into a contract to access our enterprise cloud computing services. We define a “subscription” as a
unique user account purchased by a customer for use by its employees or other customer-authorized users, and
we refer to each such user as a “subscriber.” The number of paying subscriptions at each of our customers ranges
from one to hundreds of thousands. None of our customers accounted for more than five percent of our revenues
during fiscal 2016, 2015 or 2014.

Subscription and support revenues are recognized ratably over the contract terms beginning on the
commencement dates of each contract. The typical subscription and support term is 12 to 36 months, although
terms range from one to 60 months. Our subscription and support contracts are non-cancelable, though customers
typically have the right to terminate their contracts for cause if we materially fail to perform. We generally
invoice our customers in advance, in annual installments, and typical payment terms provide that our customers
pay us within 30 days of invoice. Amounts that have been invoiced are recorded in accounts receivable and in
deferred revenue, or in revenue depending on whether the revenue recognition criteria have been met. In general,
we collect our billings in advance of the subscription service period.

Professional services and other revenues consist of fees associated with consulting and implementation

services and training. Our consulting and implementation engagements are typically billed on a time and
materials basis. We also offer a number of training classes on implementing, using and administering our service
that are billed on a per person, per class basis. Our typical professional services payment terms provide that our
customers pay us within 30 days of invoice.

In determining whether professional services can be accounted for separately from subscription and support

revenues, we consider a number of factors, which are described in “Critical Accounting Estimates—Revenue
Recognition” below.

Revenue by Cloud Service Offering

We are providing the information below on a supplemental basis to give additional insight into the revenue

performance of our individual core service offerings.

Subscription and support revenues consisted of the following by core service offering (in millions):

Fiscal Year Ended
January 31, 2016

Fiscal Year Ended
January 31, 2015

Variance-Percent

Sales Cloud . . . . . . . . . . . . . . . . . . .
Service Cloud . . . . . . . . . . . . . . . . .
App Cloud and Other . . . . . . . . . . .
Marketing Cloud . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . .

$2,699.0
1,817.8
1,034.7
654.1

$6,205.6

$2,443.0
1,320.2
745.3
505.3

$5,013.8

10%
38%
39%
29%

Subscription and support revenues from the Analytics Cloud and Communities Cloud were not significant

for fiscal 2016. Since the launch of IoT Cloud in September 2015, we have been piloting this offering with

several enterprises. Analytics Cloud revenue is included with App Cloud and Other in the table above.
Communities Cloud revenue is included in either Sales Cloud, Service Cloud or App Cloud and Other revenue
depending on the primary service offering purchased.

In situations where a customer purchases multiple cloud offerings, such as through an Enterprise License

Agreement, we allocate the contract value to each core service offering based on the customer’s estimated
product demand plan and the service that was provided at the inception of the contract. We do not update these
allocations based on actual product usage during the term of the contract. We have allocated approximately 10
percent of our total subscription and support revenues for fiscal 2016 and 2015, based on customers’ estimated
product demand plans and these allocated amounts are included in the table above.

Additionally, some of our service offerings have similar features and functions. For example, customers
may use the Sales Cloud, the Service Cloud or our App Cloud to record account and contact information, which
are similar features across these core service offerings. Depending on a customer’s actual and projected business
requirements, more than one core service offering may satisfy the customer’s current and future needs. We
record revenue based on the individual products ordered by a customer, and not according to the customer’s
business requirements and usage. In addition, as we introduce new features and functions within each offering
and refine our allocation methodology for changes in our business, we do not expect it to be practical to adjust
historical revenue results by core service offering for comparability. Accordingly, comparisons of revenue
performance by service offering over time may not be meaningful.

Our Sales Cloud service offering is our most widely distributed service offering and has historically been
the largest contributor of subscription and support revenues. As a result, Sales Cloud has the most international
exposure and foreign exchange rate exposure, relative to the other cloud service offerings. Conversely, revenue
for Marketing Cloud is primarily derived from the Americas, with little impact from foreign exchange rate
movement. We estimate that for fiscal 2017, subscription and support revenues from the Sales Cloud service
offering will continue to be the largest contributor of subscription and support revenues, and foreign currency
will continue to have a more pronounced impact on Sales Cloud subscription and support revenues than revenues
from our other cloud service offerings.

Seasonal Nature of Deferred Revenue, Accounts Receivable and Operating Cash Flow

Deferred revenue primarily consists of billings to customers for our subscription service. Over 90 percent of

the value of our billings to customers is for our subscription and support service. We generally invoice our
customers in annual cycles. Approximately 80 percent of all subscription and support invoices were issued with
annual terms during fiscal 2016, which is consistent with fiscal 2015. Occasionally, we bill customers for their
multi-year contract on a single invoice which results in an increase in noncurrent deferred revenue. We typically
issue renewal invoices in advance of the renewal service period, and depending on timing, the initial invoice for
the subscription and services contract and the subsequent renewal invoice may occur in different quarters. This
may result in an increase in deferred revenue and accounts receivable. There is a disproportionate weighting
towards annual billings in the fourth quarter, primarily as a result of large enterprise account buying patterns. Our
fourth quarter has historically been our strongest quarter for new business and renewals. The year on year
compounding effect of this seasonality in both billing patterns and overall new and renewal business causes the
value of invoices that we generate in the fourth quarter for both new business and renewals to increase as a
proportion of our total annual billings. Accordingly, because of this billing activity, our first quarter is our largest
collections and operating cash flow quarter.

The sequential quarterly changes in accounts receivable, related deferred revenue and operating cash flow

during the first three quarters of our fiscal year are not necessarily indicative of the billing activity that occurs in
the fourth quarter as displayed below (in thousands, except unbilled deferred revenue):

Fiscal 2016
Accounts receivable, net . . . . . . . . . . . . . . .
Deferred revenue, current and

noncurrent . . . . . . . . . . . . . . . . . . . . . . . .
Operating cash flow (1) . . . . . . . . . . . . . . . .
Unbilled deferred revenue, a non-GAAP

April 30,
2015

July 31,
2015

October 31,
2015

January 31,
2016

$ 926,381

$1,067,799

$1,060,726

$2,496,165

3,056,820
730,857

3,034,991
304,411

2,846,510
117,907

4,291,553
459,410

measure . . . . . . . . . . . . . . . . . . . . . . . . . .

6.0 bn

6.2 bn

6.7 bn

7.1 bn

Fiscal 2015
Accounts receivable, net . . . . . . . . . . . . . . .
Deferred revenue, current and

noncurrent . . . . . . . . . . . . . . . . . . . . . . . .
Operating cash flow (1) . . . . . . . . . . . . . . . .
Unbilled deferred revenue, a non-GAAP

April 30,
2014

July 31,
2014

October 31,
2014

January 31,
2015

$ 684,155

$ 834,323

$ 794,590

$1,905,506

2,324,615
473,087

2,352,904
245,893

2,223,977
122,511

3,321,449
332,223

measure . . . . . . . . . . . . . . . . . . . . . . . . . .

4.8 bn

5.0 bn

5.4 bn

5.7 bn

Fiscal 2014
Accounts receivable, net . . . . . . . . . . . . . . .
Deferred revenue, current and

noncurrent . . . . . . . . . . . . . . . . . . . . . . . .
Operating cash flow (1) . . . . . . . . . . . . . . . .
Unbilled deferred revenue, a non-GAAP

April 30,
2013

July 31,
2013

October 31,
2013

January 31,
2014

$ 502,609

$ 599,543

$ 604,045

$1,360,837

1,733,160
283,189

1,789,648
183,183

1,734,619
137,859

2,522,115
271,238

measure . . . . . . . . . . . . . . . . . . . . . . . . . .

3.6 bn

3.8 bn

4.2 bn

4.5 bn

(1) Operating cash flow represents net cash provided by operating activities for the three months ended in the

periods stated above.

Unbilled Deferred Revenue, a Non-GAAP Measure

The GAAP deferred revenue balance on our consolidated balance sheet does not represent the total contract

value of annual or multi-year, non-cancelable subscription agreements. Unbilled deferred revenue is a non-
GAAP operational measure that represents future billings under our subscription agreements that have not been
invoiced and, accordingly, are not recorded in deferred revenue. Unbilled deferred revenue was approximately
$7.1 billion as of January 31, 2016 and approximately $5.7 billion as of January 31, 2015. Our typical contract
length is between 12 and 36 months. We expect that the amount of unbilled deferred revenue will change from
quarter to quarter for several reasons, including the specific timing, duration and size of large customer
subscription agreements, varying billing cycles of subscription agreements, the specific timing of customer
renewals, foreign currency fluctuations, the timing of when unbilled deferred revenue is to be recognized as
revenue, and changes in customer financial circumstances. For multi-year subscription agreements billed
annually, the associated unbilled deferred revenue is typically high at the beginning of the contract period, zero
just prior to renewal, and increases if the agreement is renewed. Low unbilled deferred revenue attributable to a
particular subscription agreement is often associated with an impending renewal and may not be an indicator of
the likelihood of renewal or future revenue from such customer. Accordingly, we expect that the amount of

aggregate unbilled deferred revenue will change from year-to-year depending in part upon the number and dollar
amount of subscription agreements at particular stages in their renewal cycle. Such fluctuations are not a reliable
indicator of future revenues. Unbilled deferred revenue does not include minimum revenue commitments from
indirect sales channels, as we recognize revenue, deferred revenue, and any unbilled deferred revenue upon sell-
through to an end user customer.

Cost of Revenues and Operating Expenses

Cost of Revenues. Cost of subscription and support revenues primarily consists of expenses related to delivering
our service and providing support, the costs of data center capacity, depreciation or operating lease expense associated
with computer equipment and software, allocated overhead, amortization expense associated with capitalized software
related to our services and acquired developed technologies and certain fees paid to various third parties for the use of
their technology, services and data. We allocate overhead such as information technology infrastructure, rent and
occupancy charges based on headcount. Employee benefit costs and taxes are allocated based upon a percentage of
total compensation expense. As such, general overhead expenses are reflected in each cost of revenue and operating
expense category. Cost of professional services and other revenues consists primarily of employee-related costs
associated with these services, including stock-based expenses, the cost of subcontractors and allocated overhead. The
cost of providing professional services is significantly higher as a percentage of the related revenue than for our
enterprise cloud computing subscription service due to the direct labor costs and costs of subcontractors.

We intend to continue to invest additional resources in our enterprise cloud computing services. For
example, we have invested in additional database software and we plan to increase the capacity that we are able
to offer globally through data centers and third party infrastructure providers. As we acquire new businesses and
technologies, the amortization expense associated with this activity will be included in cost of revenues.
Additionally, as we enter into new contracts with third parties for the use of their technology, services or data, or
as our sales volume grows, the fees paid to use such technology or services may increase. The timing of these
additional expenses will affect our cost of revenues, both in terms of absolute dollars and as a percentage of
revenues, in the affected periods.

Research and Development. Research and development expenses consist primarily of salaries and related

expenses, including stock-based expenses, the costs of our development and test data center and allocated
overhead. We continue to focus our research and development efforts on adding new features and services,
integrating acquired technologies, increasing the functionality and security and enhancing the ease of use of our
enterprise cloud computing services. Our proprietary, scalable and secure multi-tenant architecture enables us to
provide all of our customers with a service based on a single version of our application. As a result, we do not
have to maintain multiple versions, which enables us to have relatively lower research and development expenses
as compared to traditional enterprise software companies.

We expect that in the future, research and development expenses will increase in absolute dollars and may

increase as a percentage of total revenues as we invest in building the necessary employee and system
infrastructure required to support the development of new, and improve existing, technologies and the integration
of acquired businesses and technologies.

Marketing and Sales. Marketing and sales expenses are our largest cost and consist primarily of salaries and

related expenses, including stock-based expenses, for our sales and marketing staff, including commissions,
payments to partners, marketing programs and allocated overhead. Marketing programs consist of advertising,
events, corporate communications, brand building and product marketing activities.

We plan to continue to invest in marketing and sales by expanding our domestic and international selling

and marketing activities, building brand awareness, attracting new customers and sponsoring additional
marketing events. The timing of these marketing events, such as our annual and largest event, Dreamforce, will
affect our marketing costs in a particular quarter. We expect that in the future, marketing and sales expenses will
increase in absolute dollars and continue to be our largest cost.

General and Administrative. General and administrative expenses consist of salaries and related expenses,
including stock-based expenses, for finance and accounting, legal, internal audit, human resources and management
information systems personnel, legal costs, professional fees, other corporate expenses and allocated overhead. We
expect that in the future, general and administrative expenses will increase in absolute dollars as we invest in our
infrastructure and we incur additional employee related costs, professional fees and insurance costs related to the
growth of our business and international expansion. We expect general and administrative costs as a percentage of
total revenues to either remain flat or decrease for the next several quarters.

Stock-Based Expenses. Our cost of revenues and operating expenses include stock-based expenses related to

equity plans for employees and non-employee directors. We recognize our stock-based compensation as an
expense in the statement of operations based on their fair values and vesting periods. These charges have been
significant in the past and we expect that they will increase as our stock price increases, as we acquire more
companies, as we hire more employees and seek to retain existing employees.

During fiscal 2016, we recognized stock-based expense of $593.6 million. As of January 31, 2016, the
aggregate stock compensation remaining to be amortized to costs and expenses was $1.6 billion. We expect this
stock compensation balance to be amortized as follows: $626.1 million during fiscal 2017 ; $481.0 million during
fiscal 2018 ; $340.6 million during fiscal 2019 and $157.1 million during fiscal 2020. The expected amortization
reflects only outstanding stock awards as of January 31, 2016 and assumes no forfeiture activity. We expect to
continue to issue stock-based awards to our employees in future periods.

Amortization of Purchased Intangibles from Business Combinations. Our cost of revenues and operating

expenses include amortization of acquisition-related intangible assets, such as the amortization of the cost
associated with an acquired company’s research and development efforts, trade names, customer lists and
customer relationships. We expect this expense to increase as we acquire more companies.

Critical Accounting Estimates

Our consolidated financial statements are prepared in accordance with accounting principles generally

accepted in the United States. The preparation of these consolidated financial statements requires us to make
estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses,
and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions. Our actual results may
differ from these estimates under different assumptions or conditions.

We believe that of our significant accounting policies, which are described in Note 1 “Summary of Business
and Significant Accounting Policies” to our consolidated financial statements, the following accounting policies
involve a greater degree of judgment and complexity. Accordingly, these are the policies we believe are the most
critical to aid in fully understanding and evaluating our consolidated financial condition and results of operations.

Revenue Recognition. We derive our revenues from two sources: (1) subscription revenues, which are
comprised of subscription fees from customers accessing our enterprise cloud computing services and from
customers purchasing additional support beyond the standard support that is included in the basic subscription
fee; and (2) related professional services such as process mapping, project management, implementation services
and other revenue. “Other revenue” consists primarily of training fees.

We commence revenue recognition when all of the following conditions are satisfied:

•

there is persuasive evidence of an arrangement;

the service has been or is being provided to the customer;

the collection of the fees is reasonably assured; and

the amount of fees to be paid by the customer is fixed or determinable.

Our subscription service arrangements are non-cancelable and do not contain refund-type provisions.

Subscription and Support Revenues

Subscription and support revenues are recognized ratably over the contract terms beginning on the

commencement date of each contract, which is the date our service is made available to customers. Amounts that
have been invoiced are recorded in accounts receivable and in deferred revenue or revenue, depending on
whether the revenue recognition criteria have been met.

Professional Services and Other Revenues

The majority of our professional services contracts are on a time and material basis. When these services are

not combined with subscription revenues as a single unit of accounting, as discussed below, these revenues are
recognized as the services are rendered for time and material contracts, and when the milestones are achieved and
accepted by the customer for fixed price contracts. Training revenues are recognized after the services are
performed.

Multiple Deliverable Arrangements

We enter into arrangements with multiple deliverables that generally include multiple subscriptions,
premium support, and professional services. If the deliverables have standalone value upon delivery, we account
for each deliverable separately. Subscription services have standalone value as such services are often sold
separately. In determining whether professional services have standalone value, we consider the following
factors for each professional services agreement: availability of the services from other vendors, the nature of the
professional services, the timing of when the professional services contract was signed in comparison to the
subscription service start date, and the contractual dependence of the subscription service on the customer’s
satisfaction with the professional services work. To date, we have concluded that all of the professional services
included in multiple deliverable arrangements executed have standalone value.

Multiple deliverables included in an arrangement are separated into different units of accounting and the
arrangement consideration is allocated to the identified separate units based on a relative selling price hierarchy.
We determine the relative selling price for a deliverable based on its vendor-specific objective evidence of selling
price (“VSOE”), if available, or our best estimate of selling price (“BESP”), if VSOE is not available. We have
determined that third-party evidence (“TPE”) is not a practical alternative due to differences in our service
offerings compared to other parties and the availability of relevant third-party pricing information. The amount of
revenue allocated to delivered items is limited by contingent revenue, if any.

For certain professional services, we have established VSOE as a consistent number of standalone sales of

this deliverable have been priced within a reasonably narrow range. We have not established VSOE for our
subscription services due to lack of pricing consistency, the introduction of new services and other factors.
Accordingly, we use our BESP to determine the relative selling price.

We determined BESP by considering our overall pricing objectives and market conditions. Significant

pricing practices taken into consideration include our discounting practices, the size and volume of our
transactions, the customer demographic, the geographic area where our services are sold, our price lists, our go-
to-market strategy, historical standalone sales and contract prices. The determination of BESP is made through
consultation with and approval by management, taking into consideration the go-to-market strategy. As our go-
to-market strategies evolve, we may modify our pricing practices in the future, which could result in changes in
relative selling prices, including both VSOE and BESP.

Deferred Revenue. The deferred revenue balance does not represent the total contract value of annual or
multi-year, non-cancelable subscription agreements. Deferred revenue primarily consists of billings or payments

received in advance of revenue recognition from subscription services described above and is recognized as the
revenue recognition criteria are met. We generally invoice customers in annual installments. The deferred
revenue balance is influenced by several factors, including seasonality, the compounding effects of renewals,
invoice duration, invoice timing, size and new business linearity within the quarter.

Deferred revenue that will be recognized during the succeeding twelve month period is recorded as current

deferred revenue and the remaining portion is recorded as noncurrent.

Deferred Commissions. We defer commission payments to our direct sales force. The commissions are
deferred and amortized to sales expense over the non-cancelable terms of the related subscription contracts with
our customers, which are typically 12 to 36 months. The commission payments, which are paid in full the month
after the customer’s service commences, are a direct and incremental cost of the revenue arrangements. The
deferred commission amounts are recoverable through the future revenue streams under the non-cancelable
customer contracts. We believe this is the preferable method of accounting as the commission charges are so
closely related to the revenue from the non-cancelable customer contracts that they should be recorded as an
asset and charged to expense over the same period that the subscription revenue is recognized.

During fiscal 2016, we deferred $380.0 million of commission expenditures and we amortized $319.1 million

to sales expense. During the same period a year ago, we deferred $320.9 million of commission expenditures and
we amortized $257.6 million to sales expense. Deferred commissions on our consolidated balance sheets totaled
$449.1 million at January 31, 2016 and $388.2 million at January 31, 2015.

Capitalized Internal-Use Software Costs. We are required to follow the guidance of Accounting Standards
Codification 350 (“ASC 350”), Intangibles- Goodwill and Other in accounting for the cost of computer software
developed for internal-use and the accounting for web-based product development costs. ASC 350 requires
companies to capitalize qualifying computer software costs, which are incurred during the application
development stage, and amortize these costs on a straight-line basis over the estimated useful life of the
respective asset. We deliver our enterprise cloud computing solutions as a service via all the major Internet
browsers and on leading major mobile device operating systems. As a result of this software as a service delivery
model, we believe we have larger capitalized costs as compared to traditional enterprise software companies as
they are required to use a different accounting standard.

Costs related to preliminary project activities and post implementation activities are expensed as incurred.
Internal-use software is amortized on a straight-line basis over its estimated useful life. We evaluate the useful
lives of these assets on an annual basis and test for impairment whenever events or changes in circumstances
occur that could impact the recoverability of these assets.

Business Combinations. Accounting for business combinations requires us to make significant estimates and

assumptions, especially at the acquisition date with respect to tangible and intangible assets acquired and
liabilities assumed and pre-acquisition contingencies. We use our best estimates and assumptions to accurately
assign fair value to the tangible and intangible assets acquired and liabilities assumed at the acquisition date.

Examples of critical estimates in valuing certain of the intangible assets and goodwill we have acquired

include but are not limited to:

•

future expected cash flows from subscription and support contracts, professional services contracts,
other customer contracts and acquired developed technologies and patents;

the acquired company’s trade name, trademark and existing customer relationship, as well as
assumptions about the period of time the acquired trade name and trademark will continue to be used in
our offerings;

uncertain tax positions and tax related valuation allowances assumed; and

discount rates.

Unanticipated events and circumstances may occur that may affect the accuracy or validity of such

assumptions, estimates or actual results.

Goodwill and Intangibles. We make estimates, assumptions, and judgments when valuing goodwill and
other intangible assets in connection with the initial purchase price allocation of an acquired entity, as well as
when evaluating the recoverability of our goodwill and other intangible assets on an ongoing basis. These
estimates are based upon a number of factors, including historical experience, market conditions, and information
obtained from the management of acquired companies. Critical estimates in valuing certain intangible assets
include, but are not limited to, historical and projected attrition rates, discount rates, anticipated growth in
revenue from the acquired customers and acquired technology, and the expected use of the acquired assets. These
factors are also considered in determining the useful life of acquired intangible assets. The amounts and useful
lives assigned to identified intangible assets impacts the amount and timing of future amortization expense.

Income Taxes. We use the asset and liability method of accounting for income taxes. Under this method,
deferred tax assets and liabilities are determined based on temporary differences between the financial statement
and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are
expected to reverse. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the
consolidated statements of operations in the period that includes the enactment date. At each of the interim
financial reporting periods, we compute our tax provision by applying an estimated annual effective tax rate to
year to date ordinary income and adjust the provision for discrete tax items recorded in the same period. The
estimated annual effective tax rate at each interim period represents the best estimate based on evaluations of
possible future transactions and may be subject to subsequent refinement or revision.

Our tax positions are subject to income tax audits by multiple tax jurisdictions throughout the world. We

recognize the tax benefit of an uncertain tax position only if it is more likely than not that the position is
sustainable upon examination by the taxing authority, based on the technical merits. The tax benefit recognized is
measured as the largest amount of benefit which is greater than 50 percent likely to be realized upon settlement
with the taxing authority. We recognize interest accrued and penalties related to unrecognized tax benefits in our
income tax provision.

Valuation allowances are established when necessary to reduce deferred tax assets to the amounts that are

more likely than not expected to be realized based on the weighting of positive and negative evidence. Future
realization of deferred tax assets ultimately depends on the existence of sufficient taxable income of the
appropriate character (for example, ordinary income or capital gain) within the carryback or carryforward periods
available under the applicable tax law. We regularly review the deferred tax assets for recoverability based on
historical taxable income, projected future taxable income, the expected timing of the reversals of existing
temporary differences and tax planning strategies. Our judgment regarding future profitability may change due to
many factors, including future market conditions and the ability to successfully execute the business plans and/or
tax planning strategies. Should there be a change in the ability to recover deferred tax assets, our income tax
provision would increase or decrease in the period in which the assessment is changed.

Strategic Investments. We hold strategic investments in marketable equity securities and non-marketable
debt and equity securities in which we do not have a controlling interest or significant influence, as defined in
Accounting Standards Codification 323 (“ASC 323”), Investments—Equity Method and Joint Ventures.
Marketable equity securities are measured using quoted prices in their respective active markets and non-
marketable debt and equity securities are recorded at cost and presented in the consolidated balance sheet. If,
based on the terms of our ownership of these marketable and non-marketable securities, we determine that we
exercise significant influence on the entity to which these marketable and non-marketable securities relate, we
apply the requirements of ASC 323 to account for such investments.

We determine the fair value of our marketable equity securities and non-marketable debt and equity
securities quarterly for impairment and disclosure purposes; however, the non-marketable debt and equity

securities are recorded at fair value only if an impairment is recognized. The measurement of fair value requires
significant judgment and includes a qualitative and quantitative analysis of events and circumstances that impact
the fair value of the investment. Our assessment of the severity and duration of the impairment and qualitative
and quantitative analysis includes the investee’s financial metrics, the investee’s products and technologies
meeting or exceeding predefined milestones, market acceptance of the product or technology, other competitive
products or technology in the market, general market conditions, management and governance structure of the
investee, investee’s liquidity, debt ratios and the rate at which the investee is using its cash, and investee’s receipt
of additional funding at a lower valuation. In determining the estimated fair value of our strategic investments in
privately held companies, we utilize the most recent data available to us. Valuations of privately held companies
are inherently complex due to the lack of readily available market data.

If the fair value of an investment is below our cost, we determine whether the investment is other-than-
temporarily impaired based on our qualitative and quantitative analysis, which includes the severity and duration
of the impairment. If the investment is considered to be other-than-temporarily impaired, we record the
investment at fair value by recognizing an impairment through the income statement and establishing a new cost
basis for the investment.

Results of Operations

The following tables set forth selected data for each of the periods indicated (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

Revenues:

Subscription and support . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . .

$6,205,599
461,617
6,667,216

$5,013,764
359,822
5,373,586

$3,824,542
246,461
4,071,003

Cost of revenues (1)(2):

Subscription and support . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . .
Total cost of revenues . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (1)(2):

. . . . . . . . . . . . .
Research and development
Marketing and sales . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . .
Operating lease termination resulting from

purchase of 50 Fremont . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Other expense (1)
Gain on sales of land and building

improvements . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) before benefit from (provision

for) income taxes . . . . . . . . . . . . . . . . . . . . . . .
Benefit from (provision for) income taxes . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,188,967
465,581
1,654,548
5,012,668

946,300
3,239,824
748,238

(36,617)
4,897,745
114,923
15,341
(72,485)
(15,292)

924,638
364,632
1,289,270
4,084,316

792,917
2,757,096
679,936

0
4,229,949
(145,633)
10,038
(73,237)
(19,878)

711,880
256,548
968,428
3,102,575

623,798
2,168,132
596,719

0
3,388,649
(286,074)
10,218
(77,211)
(4,868)

21,792

15,625

64,279
(111,705)
$ (47,426)

(213,085)
(49,603)
$ (262,688)

(357,935)
125,760
$ (232,175)

(1) Cost of revenues and marketing and sales expenses include the following amounts related to amortization of

purchased intangibles from business combinations (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating expense . . . . . . . . . . . . . . . . . .

$80,918
77,152
3,636

$90,300
64,673
0

$109,356
37,179
0

(2) Cost of revenues and operating expenses include the following amounts related to stock-based expenses (in

thousands):

Fiscal Year Ended January 31,

2016

2015

2014

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . .

$ 69,443
129,434
289,152
105,599

$ 53,812
121,193
286,410
103,350

$ 45,608
107,420
258,571
91,681

Revenues by geography were as follows (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,910,745
1,162,808
593,663

$3,868,329
984,919
520,338

$2,899,837
741,220
429,946

$6,667,216

$5,373,586

$4,071,003

Americas revenue attributed to the United States was approximately 95 percent, 94 percent and 96 percent

for fiscal 2016, 2015 and 2014, respectively. No other country represented more than ten percent of total revenue
during fiscal 2016, 2015 or 2014.

The following tables set forth selected consolidated statements of operations data for each of the periods

indicated as a percentage of total revenues:

Revenues:

Subscription and support . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . .

93%
7

94%
6

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . .

100

Fiscal Year Ended January 31,

2016

2015

2014

Cost of revenues:

Subscription and support . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . .

Total cost of revenues . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit
Operating expenses:

. . . . . . . . . . . . . . . . . . . .
Research and development
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .
Operating lease termination resulting from purchase
of 50 Fremont . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sales of land and building improvements . . . . . . .

Income (loss) before benefit from (provision for) income
taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit from (provision for) income taxes . . . . . . . . . . . . .

18
7

25
75

14
49
11

(1)

73
2
0
(1)
0
0

1
(2)

17
7

24
76

15
51
13

79
(3)
0
(1)
0
0

(4)
(1)

18
6

24
76

15
53
15

83
(7)
0
(2)
0
0

(9)
3

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1)%

(5)%

(6)%

Fiscal Year Ended January 31,

2016

2015

2014

Amortization of purchased intangibles:

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-operating expense . . . . . . . . . . . . . . . . . . .

1%
1
0

2%
1
0

3%
1
0

Fiscal Year Ended January 31,

2016

2015

2014

Stock-based expenses:

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . .

1%
2
4
2

1%
2
5
2

1%
3
6
2

Fiscal Year Ended January 31,

2016

2015

2014

Revenues by geography:

Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

74%
17
9

72%
18
10

71%
18
11

100%

Revenue constant
currency growth rates
(as compared to the
comparable prior periods)

Fiscal Year Ended
January 31, 2016
compared to
Fiscal Year Ended
January 31, 2015

Fiscal Year Ended
January 31, 2015
compared to
Fiscal Year Ended
January 31, 2014

Fiscal Year Ended
January 31, 2014
compared to
Fiscal Year Ended
January 31, 2013

Americas . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . .
Total growth . . . . . . . . . . . . . . . .

27%
29%
26%
27%

33%
34%
26%
33%

37%
36%
19%
34%

We present constant currency information to provide a framework for assessing how our underlying

business performed excluding the effect of foreign currency rate fluctuations. To present this information, current
and comparative prior period results for entities reporting in currencies other than United States dollars are
converted into United States dollars at the weighted average exchange rate for the year being compared to for
growth rate calculations presented, rather than the actual exchange rates in effect during that period.

As of January 31,

2016

2015

Selected Balance Sheet Data (in thousands):
Cash, cash equivalents and marketable securities,

excluding restricted cash . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . .
Deferred revenue, current and noncurrent
Principal due on our outstanding debt obligations . . .

$2,725,377
4,291,553
1,350,000

$1,890,284
3,321,449
1,450,000

Unbilled deferred revenue was approximately $7.1 billion as of January 31, 2016 and $5.7 billion as of
January 31, 2015. Unbilled deferred revenue represents future billings under our non-cancelable subscription
agreements that have not been invoiced and, accordingly, are not recorded in deferred revenue.

Fiscal Years Ended January 31, 2016 and 2015

Revenues.

Fiscal Year Ended
January 31,

Variance

(in thousands)

2016

2015

Dollars

Percent

Subscription and support
. . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . .

$6,205,599
461,617

$5,013,764
359,822

$1,191,835
101,795

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . .

$6,667,216

$5,373,586

$1,293,630

24%
28%

24%

Total revenues were $6.7 billion for fiscal 2016, compared to $5.4 billion during the same period a year ago, an

increase of $1.3 billion, or 24 percent. On a constant currency basis, total revenues grew 27 percent. Subscription
and support revenues were $6.2 billion, or 93 percent of total revenues, for fiscal 2016, compared to $5.0 billion, or
93 percent of total revenues, during the same period a year ago, an increase of $1.2 billion, or 24 percent. The
increase in subscription and support revenues in fiscal 2016 was primarily attributable to volume-driven increases

from new business, which includes new customers, upgrades and additional subscriptions from existing customers.
Our attrition rate, which is favorable compared to the prior year, also played a role in the increase in subscription
and support revenues. We continue to invest in a variety of customer programs and initiatives, which, along with
increasing enterprise adoption, have helped improve our attrition rate. Changes in the net price per user per month
have not been a significant driver of revenue growth for the periods presented. Professional services and other
revenues were $461.6 million, or seven percent of total revenues, for fiscal 2016, compared to $359.8 million, or
seven percent of total revenues, for the same period a year ago, an increase of $101.8 million, or 28 percent.

Revenues in Europe and Asia Pacific accounted for $1.8 billion, or 26 percent of total revenues, for fiscal

2016, compared to $1.5 billion, or 28 percent of total revenues, during the same period a year ago, an increase of
$251.2 million, or 17 percent. The increase in revenues on a total dollar basis outside of the Americas was the
result of the increasing acceptance of our service, our focus on marketing our services internationally, additional
resources and consistent attrition rates as a result of the reasons stated above. Revenues outside of the Americas
increased on a total dollar basis in fiscal 2016 despite an overall strengthening of the U.S. dollar, which reduced
aggregate international revenues by $170.5 million compared to fiscal 2015. We expect revenues outside of the
Americas to continue to be negatively impacted in fiscal 2017 by the strengthening of the U.S. dollar relative to
the Euro, British pound, Japanese yen and Australian dollar.

Cost of Revenues.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Subscription and support
. . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . .

$1,188,967
465,581

$ 924,638
364,632

$264,329
100,949

Total cost of revenues . . . . . . . . . . . . . . . . . . . . . .

$1,654,548

$1,289,270

$365,278

Percent of total revenues . . . . . . . . . . . . . . . . . . . .

25%

24%

Cost of revenues was $1.7 billion, or 25 percent of total revenues, for fiscal 2016, compared to $1.3 billion,
or 24 percent of total revenues, during the same period a year ago, an increase of $365.3 million. The increase in
absolute dollars was primarily due to an increase of $127.9 million in employee-related costs, an increase of
$15.6 million in stock-based expenses, an increase of $137.2 million in service delivery costs, primarily due to
our efforts to increase data center capacity, an increase of $40.6 million in professional and outside services, an
increase in depreciation of equipment and an increase in allocated overhead, offset by a decrease of $9.4 million
in amortization of purchased intangibles. We have increased our headcount by 34 percent since January 31, 2015
to meet the higher demand for services from our customers. We intend to continue to invest additional resources
in our enterprise cloud computing services and data center capacity. Additionally, the amortization of purchased
intangible assets may increase as we acquire additional businesses and technologies. We also plan to add
additional employees in our professional services group to facilitate the adoption of our services. The timing of
these expenses will affect our cost of revenues, both in terms of absolute dollars and as a percentage of revenues
in future periods.

The cost of professional services and other revenues exceeded the related revenue during fiscal 2016 by

$4.0 million as compared to $4.8 million during the same period a year ago. We expect the cost of professional
services to continue to exceed revenue from professional services in future fiscal years. We believe that this
investment in professional services facilitates the adoption of our service offerings.

Research and Development.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Research and development . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .

$946,300

$792,917

$153,383

14%

15%

Research and development expenses were $946.3 million, or 14 percent of total revenues, for fiscal 2016,
compared to $792.9 million, or 15 percent of total revenues, during the same period a year ago, an increase of
$153.4 million. The increase in absolute dollars was primarily due to an increase of $114.0 million in employee-
related costs, an increase of $8.2 million in stock-based expense, an increase of $18.2 million in development and
test data center expense, and an increase in allocated overhead. We increased our research and development
headcount by 16 percent since January 31, 2015 in order to improve and extend our service offerings and develop
new technologies. We expect that research and development expenses will increase in absolute dollars and may
increase as a percentage of revenues in future periods as we continue to add employees and invest in technology
to support the development of new, and improve existing, technologies and the integration of acquired
technologies.

Marketing and Sales.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . .

$3,239,824

$2,757,096

$482,728

49%

51%

Marketing and sales expenses were $3.2 billion, or 49 percent of total revenues, for fiscal 2016, compared to

$2.8 billion, or 51 percent of total revenues, during the same period a year ago, an increase of $482.7 million.
The increase in absolute dollars was primarily due to increases of $304.7 million in employee-related costs,
including amortization of deferred commissions, $112.0 million in advertising expense costs, $12.5 million in
amortization of purchased intangibles, $2.7 million stock-based expense and $40.4 million in allocated overhead.
Our marketing and sales headcount increased by 21 percent since January 31, 2015. The increase in headcount
was primarily attributable to hiring additional sales personnel to focus on adding new customers and increasing
penetration within our existing customer base.

General and Administrative.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

General and administrative . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . .

$748,238

$679,936

$68,302

11%

13%

General and administrative expenses were $748.2 million, or 11 percent of total revenues, for fiscal 2016,
compared to $679.9 million, or 13 percent of total revenues, during the same period a year ago, an increase of
$68.3 million. The increase was primarily due to an increase of $39.0 million in employee-related costs, an
increase of $8.1 million in bad debt expense, an increase of $2.2 million in stock-based expense and an increase
in professional and outside services. Our general and administrative headcount increased by 16 percent since
January 31, 2015 as we added personnel to support our growth.

Operating lease termination resulting from purchase of 50 Fremont.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Operating lease termination resulting from purchase of 50

Fremont

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(36,617)

(36,617)

(1)% 0%

Operating lease termination resulting from purchase of 50 Fremont for fiscal 2016 was $36.6 million. In
connection with the purchase, we recognized a net non-cash gain totaling approximately $36.6 million on the
termination of the lease signed in January 2012.

Income (loss) from operations.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Income (loss) from operations . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .

$114,923

$(145,633)

$260,556

(3)%

Income (loss) from operations for fiscal 2016 was $114.9 million and included $593.6 million of stock-
based expenses and $158.1 million of amortization of purchased intangibles. During the same period a year ago,
loss from operations was $145.6 million and included $564.8 million of stock-based expenses and $155.0 million
of amortization of purchased intangibles. The increase in income from operations is primarily due to a higher
revenue growth rate compared to the operating expense growth rate.

Investment income.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,341

$10,038

$5,303

Investment income consists of income on our cash and marketable securities balances. Investment income

was $15.3 million for fiscal 2016 and was $10.0 million during the same period a year ago. The increase was
primarily due to the increase in cash, cash equivalent and marketable securities balances.

Interest expense.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . . .

$(72,485)

$(73,237)

$752

(1)%

Interest expense consists of interest on our convertible senior notes, capital leases, term loan and revolving
credit facility. Interest expense, net of interest costs capitalized, was $72.5 million for fiscal 2016 and was $73.2
million during the same period a year ago. The decrease was primarily due to the payment of our revolving credit
facility in 2015.

Other expense.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(15,292)

$(19,878)

$4,586

Other expense primarily consists of non-operating costs such as strategic investments fair market

adjustments, foreign exchange rate fluctuations, real estate transactions and losses on derecognition of debt. The
decrease in other expense for fiscal 2016 was primarily due to losses totaling $ 10.3 million related to the
extinguishment of the 0.75% Senior Notes converted by noteholders in fiscal 2015.

Gain on sales of land and building improvements.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Gain on sales of land and building improvements . . . . . . .

$21,792

$15,625

$6,167

Gain on sales of land and building improvements consists of the gain the company recognized from sales of
undeveloped real estate and a portion of associated perpetual parking rights in San Francisco, California. Gain on
sales of land and building improvements, net of closing costs, was $21.8 million for fiscal 2016 and was
$15.6 million during the same period a year ago.

Provision for income taxes.

(in thousands)

Fiscal Year Ended
January 31,

2016

2015

Variance
Dollars

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(111,705)

$(49,603)

$(62,102)

174%

(23)%

We reported a tax provision of $111.7 million on a pretax income of $64.3 million, which resulted in an
effective tax rate of 174 percent for the fiscal 2016. We had a tax provision in profitable jurisdictions outside the
United States and current tax expense in the United States. We had U.S. current tax expense as a result of taxable
income before considering certain excess tax benefits from stock options and vesting of restricted stock.

We recorded a tax provision of $49.6 million with a pretax loss of $213.1 million, which resulted in an
negative effective tax rate of 23 percent for fiscal 2015. We had a tax provision primarily due to income taxes in
profitable jurisdictions outside the United States, which was partially offset by tax benefits from losses incurred
by ExactTarget in certain state jurisdictions.

We regularly assess the realizability of our deferred tax assets and establish a valuation allowance if it is
more-likely-than-not that some or all of our deferred tax assets will not be realized. We evaluate and weigh all
available positive and negative evidence such as historic results, future reversals of existing deferred tax
liabilities, projected future taxable income, as well as prudent and feasible tax-planning strategies. Generally,
more weight is given to objectively verifiable evidence, such as the cumulative loss in recent years. We had a
valuation allowance against our U.S. deferred tax assets as we considered our cumulative loss in recent years as a
significant piece of negative evidence that is difficult to overcome. We will adjust our valuation allowance in the
event sufficient positive evidence overcomes the negative evidence of losses in recent years. Due to our valuation
allowance, the effective tax rate could be volatile and is therefore difficult to forecast in future periods.

Fiscal Years Ended January 31, 2015 and 2014

Revenues.

(in thousands)

Fiscal Year Ended
January 31,

Variance

2015

2014

Dollars

Percent

Subscription and support
. . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . .

$5,013,764
359,822

$3,824,542
246,461

$1,189,222
113,361

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,373,586

$4,071,003

$1,302,583

31%
46%

32%

Total revenues were $5.4 billion for fiscal 2015, compared to $4.1 billion during fiscal 2014, an increase of

$1.3 billion, or 32 percent. On a constant currency basis, total revenues grew 33 percent. Subscription and support
revenues were $5.0 billion, or 93 percent of total revenues, for fiscal 2015, compared to $3.8 billion, or 94 percent
of total revenues, during fiscal 2014, an increase of $1.2 billion, or 31 percent. The increase in subscription and
support revenues was primarily attributable to the impact of, in fiscal 2015, including ExactTarget revenue for the
full fiscal year, as compared to fiscal 2014, which only included ExactTarget revenue as of its acquisition date in
July 2013. Additionally, volume-driven increases from new business, which includes new customers, upgrades and
additional subscriptions from existing customers contributed to the increase in subscription and support revenues.
Our attrition rate, which was consistent with the prior year, also played a role in the increase in subscription and
support revenues. We invest in a variety of customer programs and initiatives, which, along with increasing
enterprise adoption, have helped maintain our attrition rate. The net price per user per month for our three primary
offerings, Professional Edition, Enterprise Edition and Unlimited Edition, varies from period to period, but has
remained within a consistent range over the past eight quarters. Changes in the net price per user per month has not
been a significant driver of revenue growth for the periods presented. Professional services and other revenues were
$359.8 million, or seven percent of total revenues, for fiscal 2015, compared to $246.5 million, or six percent of
total revenues, for fiscal 2014, an increase of $113.4 million, or 46 percent. The increase in professional services
and other revenues was primarily attributable to the impact of, in fiscal 2015, including ExactTarget revenue for the
full fiscal year, as compared to fiscal 2014, which only included ExactTarget revenue as of its acquisition date in
July 2013.

Revenues in Europe and Asia Pacific accounted for $1.5 billion, or 28 percent of total revenues, for fiscal
2015, compared to $1.2 billion, or 29 percent of total revenues, during fiscal 2014, an increase of $334.1 million,
or 29 percent. The increase in revenues on a total dollar basis outside of the Americas was the result of the
increasing acceptance of our service, our focus on marketing our services internationally, additional resources
and consistent attrition rates as a result of the reasons stated above. Revenues outside of the Americas increased
on a total dollar basis in fiscal 2015 despite an overall strengthening of the U.S. dollar, which reduced aggregate
international revenues by $31.5 million compared to fiscal 2014.

Cost of Revenues.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Subscription and support . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . .

$ 924,638
364,632

$711,880
256,548

$212,758
108,084

Total cost of revenues . . . . . . . . . . . . . . . . . . . . . . . .

$1,289,270

$968,428

$320,842

Percent of total revenues . . . . . . . . . . . . . . . . . . . . . .

24%

Cost of revenues was $1.3 billion, or 24 percent of total revenues, for fiscal 2015, compared to $968.4 million,

or 24 percent of total revenues, during fiscal 2014, an increase of $320.8 million. The increase in absolute dollars
was primarily due to an increase of $122.3 million in employee-related costs, an increase of $8.2 million in stock-
based expenses, an increase of $100.6 million in service delivery costs, primarily due to our efforts to increase data
center capacity, an increase of $29.9 million in professional and outside services, an increase of $18.8 million in
allocated overhead and an increase of $44.7 million in depreciation of property and equipment, offset by a decrease
of $19.1 million in amortization of purchased intangibles. We increased our headcount by 30 percent in fiscal 2015
to meet the higher demand for services from our customers.

The cost of professional services and other revenues exceeded the related revenue during fiscal 2015 by

$4.8 million as compared to $10.1 million during fiscal 2014, primarily due to the impact of including
ExactTarget revenue for the full fiscal 2015, as described above, offset by an increase in the cost related to
professional services headcount. This investment in professional services facilitated the adoption of our service
offerings.

Research and Development.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Research and development . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . .

$792,917

$623,798

$169,119

15%

Research and development expenses were $792.9 million, or 15 percent of total revenues, for fiscal 2015,
compared to $623.8 million, or 15 percent of total revenues, during fiscal 2014, an increase of $169.1 million.
The increase in absolute dollars was primarily due to an increase of $132.3 million in employee-related costs, an
increase of $13.8 million in stock-based expense, an increase of $14.8 million in development and test data
center expense, and an increase in allocated overhead. We increased our research and development headcount by
25 percent in fiscal 2015 in order to improve and extend our service offerings and develop new technologies.

Marketing and Sales.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . .

$2,757,096

$2,168,132

$588,964

51%

53%

Marketing and sales expenses were $2.8 billion, or 51 percent of total revenues, for fiscal 2015, compared to

$2.2 billion, or 53 percent of total revenues, during fiscal 2014, an increase of $589.0 million. The increase in
absolute dollars was primarily due to increases of $439.0 million in employee-related costs, including
amortization of deferred commissions, $56.4 million in advertising expenses and event costs, $27.8 million
stock-based expense, $5.2 million in professional and outside services and $28.0 million in allocated overhead.
Our marketing and sales headcount increased by 22 percent in fiscal 2015. The increase in headcount was
primarily attributable to hiring additional sales personnel to focus on adding new customers and increasing
penetration within our existing customer base.

General and Administrative.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

General and administrative . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . .

$679,936

$596,719

$83,217

13%

15%

General and administrative expenses were $679.9 million, or 13 percent of total revenues, for fiscal 2015,

compared to $596.7 million, or 15 percent of total revenues, during fiscal 2014, a increase of $83.2 million. The
increase was primarily due to an increase of $53.1 million in employee-related costs, an increase of $18.9 million
in equipment costs and an increase of $11.7 million in stock-based expense, offset by a decrease of $3.0 million
in professional and outside services. Our general and administrative headcount increased by 9 percent in fiscal
2015 as we added personnel to support our growth.

Loss from operations.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . .

$(145,633)

$(286,074)

$140,441

(3)%

(7)%

Loss from operations for fiscal 2015 was $145.6 million and included $564.8 million of stock-based
expenses and $155.0 million of amortization of purchased intangibles. During fiscal 2014, loss from operations
was $286.1 million and included $503.3 million of stock-based expenses and $146.5 million of amortization of
purchased intangibles.

Investment income.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$10,038

$10,218

$(180)

Investment income consists of income on our cash and marketable securities balances. Investment income

was $10.0 million for fiscal 2015 and was $10.2 million during fiscal 2014.

Interest expense.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Percent of total revenues . . . . . . . . . . . . . . . . . . . . . . . . .

$(73,237)

$(77,211)

$3,974

(1)%

(2)%

Interest expense consists of interest on our convertible senior notes, capital leases, term loan and revolving
credit facility. Interest expense, net of interest costs capitalized, was $73.2 million for fiscal 2015 and was $77.2
million during fiscal 2014. The decrease was primarily due to the reduced principal balance on our 0.75%
convertible senior notes as a result of early note conversions during fiscal 2015. These notes fully matured on
January 15, 2015.

Gain on sales of land and building improvements.

During fiscal 2015, we sold two separate portions of our undeveloped real estate, including a portion of our
perpetual parking rights, in San Francisco, California. We recognized a gain of $15.6 million during fiscal 2015,
net of closing costs, as a result of this activity.

Other expense.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(19,878)

$(4,868)

$(15,010)

Other expense primarily consists of non-operating costs such as foreign currency transaction gains and

losses, costs associated with real estate transactions and losses on derecognition of debt. The increase in other
expense for fiscal 2015 was primarily due to losses totaling $10.3 million related to the extinguishment of the
0.75% Senior Notes converted by noteholders.

Benefit from (provision for) Income Taxes.

(in thousands)

Fiscal Year Ended
January 31,

2015

2014

Variance
Dollars

Benefit from (provision for) income taxes . . . . . . . . .
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(49,603)

$125,760

$(175,363)

(23)%

35%

We reported a tax provision of $49.6 million on a pretax loss of $213.1 million, which resulted in a negative

effective tax rate of 23 percent for the fiscal 2015. We had a tax provision primarily due to income taxes in
profitable jurisdictions outside the United States, which was partially offset by tax benefits from losses incurred
by ExactTarget in certain state jurisdictions.

We recorded a tax benefit of $125.8 million with a pretax loss of $357.9 million, which resulted in an
effective tax rate of 35 percent for fiscal 2014. Due to the ExactTarget acquisition, a deferred tax liability was
established for the book-tax basis difference related to purchased intangibles. The net deferred tax liability from
acquisitions provided an additional source of income to support the realizability of our pre-existing deferred tax
assets. As a result, we released a portion of the valuation allowance that was established in fiscal 2013 and
recorded a tax benefit of $143.1 million for fiscal 2014.

We had a valuation allowance against our U.S. deferred tax assets as we considered our cumulative loss in

recent years as a significant piece of negative evidence.

Liquidity and Capital Resources

At January 31, 2016, our principal sources of liquidity were cash, cash equivalents and marketable securities

totaling $2.7 billion and accounts receivable of $2.5 billion.

Net cash provided by operating activities was $1.6 billion during fiscal 2016 and $1.2 billion during the

same period a year ago. Cash provided by operating activities were affected by the amount of net loss adjusted
for non-cash expense items such as depreciation and amortization, loss on the conversions of convertible senior
notes, amortization of purchased intangibles from business combinations, amortization of debt discount, the
expense associated with stock-based awards, and specifically for fiscal 2016 gains related to the termination of
50 Fremont lease and the additional sales of our land in Mission Bay; and the reclassification of excess tax
benefits from employee stock plans to cash flows from financing activities; the timing of employee related costs
including commissions and bonus payments; the timing of payments against accounts payable, accrued expenses
and other current liabilities; the timing of collections from our customers, which is our largest source of operating
cash flows; and changes in working capital accounts.

Our working capital accounts consist of accounts receivables and prepaid assets and other current assets.

Claims against working capital include accounts payable, accrued expenses and other current liabilities and our
convertible notes. Our working capital may be impacted by factors in future periods, certain amounts and timing
of which are seasonal, such as billings to customers for subscriptions and support services and the subsequent
collection of those billings.

As described above in “Seasonal Nature of Deferred Revenue and Accounts Receivable,” our fourth quarter
has historically been our strongest quarter for new business and renewals. The year on year compounding effect
of this seasonality in both billing patterns and overall business causes the value of invoices that we generate in
the fourth quarter to increase as a proportion of our total annual billings.

We generally invoice our customers for our subscription and services contracts in advance in annual
installments. We typically issue renewal invoices in advance of the renewal service period, and depending on
timing, the initial invoice for the subscription and services contract and the subsequent renewal invoice may
occur in different quarters. Such invoice amounts are initially reflected in accounts receivable and deferred
revenue, which is reflected on the balance sheet. The operating cash flow benefit of increased billing activity
generally occurs in the subsequent quarter when we collect from our customers. As such, our first quarter is our
largest collections and operating cash flow quarter.

Net cash used in investing activities was $1.5 billion during fiscal 2016 and $698.4 million during the same

period a year ago. The net cash used in investing activities during fiscal 2016 primarily related to capital
expenditures, including strategic investments, business combinations, purchase of 50 Fremont land and building,
new office build-outs, investment of cash balances and strategic investments offset by proceeds from sales and
maturities of marketable securities and proceeds from sales of Mission Bay land, the use of restricted cash to
purchase 50 Fremont land and building. Net cash used in investing activities during fiscal 2016 increased by
approximately $789.5 million over the same period a year ago primarily due to cash used for the acquisition of
50 Fremont land and building and strategic investments.

Net cash provided by financing activities was $132.6 million during fiscal 2016 as compared to net cash used

in financing activities of $310.5 million during the same period a year ago. Net cash provided by financing activities
during fiscal 2016 consisted primarily of $455.5 million from proceeds from equity plan offset by $82.3 million of
principal payments on capital leases and $300.0 million payment of our revolving credit facility. Net cash flows
used in financing activities during fiscal 2015 changed $443.1 million from the same period a year ago primarily
due to $568.9 million payment on convertible senior notes, $285.0 million payment on term loan, offset by
$297.3 million proceeds from revolving credit facility and $309.0 million of proceeds from our equity plans.

In January 2010, we issued $575.0 million of 0.75% convertible senior notes due January 15, 2015 (the
“0.75% Senior Notes”) and concurrently entered into convertible notes hedges (the “0.75% Note Hedges”) and
separate warrant transactions (the “0.75% Warrants”). On January 15, 2015, the 0.75% Senior Notes matured.
Upon maturity of the 0.75% Senior Notes, we delivered cash up to the remaining principal amount of the 0.75%
Senior Notes and shares of our common stock for the excess conversion value greater than the principal amount
of the 0.75% Senior Notes. As a result of the conversions and maturity of the 0.75% Senior Notes during fiscal
2015, the Company exercised its rights on the 0.75% Note Hedges, and the 0.75% Note Hedges expired.
Additionally, in fiscal 2015 the Company entered into agreements with each of the 0.75% Warrant counterparties
to amend and settle the 0.75% Warrants prior to their scheduled expiration beginning in April 2015. As a result,
the Company issued, in the aggregate, approximately 13.3 million shares to the counterparties to settle, via a net
share settlement, the entirety of the 0.75% Warrants.

The 0.25% Senior Notes will be convertible if during any 20 trading days during the 30 consecutive trading
days of any fiscal quarter, our common stock trades at a price exceeding 130% of the conversion price of $66.44
per share applicable to the 0.25% Senior Notes. The 0.25% Senior Notes have not yet been convertible at the
holders’ option. The 0.25% Senior Notes are classified as a noncurrent liability on our consolidated balance sheet

as of January 31, 2016. Our common stock did not trade at a price exceeding 130% of the conversion price of
$66.44 per share applicable to the 0.25% Senior Notes during the fiscal quarter ended January 31, 2016.
Accordingly, the 0.25% Senior Notes were not convertible at the holders’ option for the quarter ending January 31,
2016.

In October 2014, we entered into a credit agreement (the “Credit Agreement”) which provides for a

$650.0 million unsecured revolving credit facility (the “Credit Facility”) that matures in October 2019.
Immediately upon closing, we borrowed $300.0 million under the Credit Facility, approximately $262.5 million
of which was used to repay in full the indebtedness under our Term Loan. In March 2015, we paid down the
$300.0 million of outstanding borrowings held under the Credit Facility and related interest in full. We may use
any future borrowings under the Credit Facility for working capital, capital expenditures and other general
corporate purposes, including permitted acquisitions. We may borrow amounts under the Credit Facility at any
time during the term of the Credit Agreement. We may also prepay the borrowings under the Credit Facility, in
whole or in part, at any time without premium or penalty, subject to certain conditions, and amounts repaid or
prepaid may be reborrowed. As of January 31, 2016, outstanding borrowings under the Credit Facility were $0.

Borrowings under the Credit Facility bear interest, at our option at either a base rate formula or a LIBOR

based formula, each as set forth in the Credit Agreement. Additionally, we are obligated to pay an ongoing
commitment fee at a rate between 0.125% and 0.25%. Interest and the commitment fee are payable in arrears
quarterly.

The Credit Agreement contains certain customary affirmative and negative covenants, including a consolidated

leverage ratio covenant, a consolidated interest coverage ratio covenant, a limit on our ability to incur additional
indebtedness, dispose of assets, make certain acquisition transactions, pay dividends or distributions, and certain
other restrictions on our activities each defined specifically in the Credit Agreement. We were in compliance with
the Credit Agreement’s covenants as of January 31, 2016.

In August 2014, we sold approximately 3.7 net acres of our undeveloped real estate in San Francisco for a
total of $72.5 million. Separately, in September 2014, we sold approximately 1.5 net acres of our undeveloped
real estate for a total of $125.0 million. In October 2015, we sold approximately 8.8 net acres of undeveloped real
estate and the associated perpetual parking rights in San Francisco, California, which were classified as held for
sale. The total proceeds from the sale were $157.1 million, of which the Company received $127.1 million during
fiscal 2016 and previously received a nonrefundable deposit in the amount of $30.0 million during the fiscal
quarter ended April 30, 2014.

In February 2015, we acquired 50 Fremont Street, a 41-story building totaling approximately

817,000 rentable square feet located in San Francisco, California (“50 Fremont”). We acquired 50 Fremont for
the purpose of expanding our global headquarters in San Francisco. See Note 4, “Business Combinations” in the
Notes to the Consolidated Financial Statements. The total purchase price for 50 Fremont was $637.6 million. To
pay for 50 Fremont, we used $115.0 million of restricted cash and assumed a $200.0 million loan secured by the
property with the remainder paid in cash.

Our cash, cash equivalents and marketable securities are comprised primarily of corporate notes and
obligations, U.S. treasury securities, U.S. agency obligations, commercial paper, asset backed securities,
mortgage backed securities obligations, time deposits, money market mutual funds and municipal securities.

As of January 31, 2016, we have a total of $81.9 million in letters of credit outstanding in favor of certain

landlords for office space. To date, no amounts have been drawn against the letters of credit, which renew
annually and expire at various dates through December 2030.

We do not have any special purpose entities, and other than operating leases for office space and computer

equipment, we do not engage in off-balance sheet financing arrangements.

Our principal commitments consist of obligations under leases for office space, co-location data center
facilities, and our development and test data center, as well as leases for computer equipment, software, furniture
and fixtures. At January 31, 2016, the future non-cancelable minimum payments under these commitments were
as follows (in thousands):

Contractual Obligations
Capital lease obligations, including interest . . . .
Operating lease obligations:

Facilities space . . . . . . . . . . . . . . . . . . . . . .
Computer equipment and furniture and

Payments Due by Period

Total

Less than
1 Year

1-3 Years

3-5 Years

More than
5 Years

$ 558,411

$118,820

$ 238,048

$201,543

1,986,694

191,879

404,022

391,944

998,849

fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . .

332,153

164,648

167,505

0.25% Convertible Senior Notes, including

interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,157,188

2,875

1,154,313

Financing obligation—building in progress—

leased facility . . . . . . . . . . . . . . . . . . . . . . . . . .
Contractual commitments . . . . . . . . . . . . . . . . . .

334,047
25,177

16,877
11,702

42,658
7,263

44,435
5,964

230,077
248

$4,393,670

$506,801

$2,013,809

$643,886

$1,229,174

The majority of our operating lease agreements provide us with the option to renew. Our future operating
lease obligations would change if we exercised these options and if we entered into additional operating lease
agreements as we expand our operations. The financing obligation above represents the total obligation for our
lease of approximately 445,000 rentable square feet of office space in San Francisco, California. As of
January 31, 2016, $196.7 million of the total obligation noted above was recorded to financing obligation,
building in progress—leased facility, which is included in “Other noncurrent liabilities” on the consolidated
balance sheets.

In April 2014, we entered into an office lease agreement to lease approximately 732,000 rentable square feet

of an office building located in San Francisco, California that is under construction. The lease payments
associated with the lease will be approximately $590.0 million over the 15.5 year term of the lease, beginning in
our first quarter of fiscal 2018, which is reflected above under Operating Leases.

In February 2016, we entered into an agreement to sublease additional office space. The amounts associated
with the agreement will be approximately $311.0 million over the approximately 12 year term of the agreement,
beginning in the first quarter of fiscal 2018.

During fiscal 2016 and in future fiscal years, we have made and expect to continue to make additional
investments in our infrastructure to scale our operations and increase productivity. We plan to upgrade or replace
various internal systems to scale with the overall growth of the Company. Additionally, we expect capital
expenditures to be higher in absolute dollars and remain consistent as a percentage of total revenues in future
periods as a result of continued office build-outs, other leasehold improvements and data center investments.

In the future, we may enter into arrangements to acquire or invest in complementary businesses or joint

ventures, services and technologies, and intellectual property rights. We may be required to seek additional
equity or debt financing. Additional funds may not be available on terms favorable to us or at all.

We believe our existing cash, cash equivalents and short-term marketable securities and cash provided by

operating activities will be sufficient to meet our working capital, capital expenditure and debt repayment needs
over the next 12 months.

New Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update

No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU 2014-09”), which amended the
existing FASB Accounting Standards Codification. This standard establishes a principle for recognizing revenue
upon the transfer of promised goods or services to customers, in an amount that reflects the expected
consideration received in exchange for those goods or services. The standard also provides guidance on the
recognition of costs related to obtaining and fulfilling customer contracts. The FASB deferred the effective date
for the new revenue reporting standard for entities reporting under U.S. GAAP for one year. In accordance with
the deferral, ASU 2014-09 will be effective for fiscal 2019, including interim periods within that reporting
period. We are currently in the process of assessing the adoption methodology, which allows the amendment to
be applied retrospectively to each prior period presented, or with the cumulative effect recognized as of the date
of initial application. We are also evaluating the impact of the adoption of ASU 2014-09 on our consolidated
financial statements and have not determined whether the effect will be material to either our revenue results or
our deferred commission balances.

In September 2015, the FASB issued Accounting Standards Update No. 2015-16, “Simplifying the
Accounting for Measurement-Period Adjustments (Topic 805)” (“ASU 2015-16”) which eliminates the
requirement to restate prior period financial statements for measurement period adjustments in business
combinations. ASU 2015-16 requires that the cumulative impact of a measurement period adjustment (including
the impact on prior periods) be recognized in the reporting period in which the adjustment is identified. The new
standard is effective for interim and annual periods beginning after December 15, 2015 and early adoption is
permitted. We are evaluating the impact of the adoption of ASU 2015-16 on our consolidated financial
statements.

In February 2016, the FASB issued Accounting Standards Update No. 2016-02, “Leases (Topic 842)”
(“ASU 2016-02”), which requires lessees to put most leases on their balance sheets but recognize the expenses
on their income statements in a manner similar to current practice. ASU 2016-02 states that a lessee would
recognize a lease liability for the obligation to make lease payments and a right-to-use asset for the right to use
the underlying asset for the lease term. The new standard is effective for interim and annual periods beginning
after December 15, 2018 and early adoption is permitted. We are currently evaluating the impact to our
consolidated financial statements.

Non-GAAP Financial Measures for Statement of Operations and Sharecount Information

Regulation S-K Item 10(e), “Use of Non-GAAP Financial Measures in Commission Filings,” defines and
prescribes the conditions for use of non-GAAP financial information. Our measures of non-GAAP net income,
non-GAAP gross profit, non-GAAP operating profit, non-GAAP free cash flow, and non-GAAP earnings per
share each meet the definition of a non-GAAP financial measure. We use the below non-GAAP financial
measures to provide an additional view of operational performance by excluding expenses and benefits that are
not directly related to performance in any particular period. In addition to our GAAP measures, we use these
non-GAAP measures when planning, monitoring, and evaluating our performance. We believe that these non-
GAAP measures reflect our ongoing business in a manner that allows for meaningful period-to-period
comparisons and analysis of trends in our business, as they exclude certain expenses and benefits. These items
are excluded because the decisions which gave rise to them are not made to increase revenue in a particular
period, but are made for our long-term benefit over multiple periods and we are not able to change or affect these
items in any particular period.

Non-GAAP net income

We define non-GAAP net income as our total net income excluding the components described below, which

we believe are not reflective of our core, ongoing operating results. In each case, for the reasons set forth below,
we believe that excluding the component provides useful information to investors and others in understanding
and evaluating the impact of certain items to our operating results and future prospects in the same manner as we
do, in comparing financial results across accounting periods and to those of peer companies and in better
understanding the impact of these items on our gross margin and operating performance.

•

Stock-Based Expense. The Company’s compensation strategy includes the use of stock-based
compensation to attract and retain employees and executives. It is principally aimed at aligning their
interests with those of our stockholders and at long-term employee retention, rather than to motivate or
reward operational performance for any particular period. Thus, stock-based expense varies for reasons
that are generally unrelated to operational decisions and performance in any particular period.

• Amortization of Purchased Intangibles and Acquired Leases. The Company views amortization of

acquisition-related intangible assets, such as the amortization of the cost associated with an acquired
company’s research and development efforts, trade names, customer lists, customer relationships and
acquired lease intangibles, as items arising from pre-acquisition activities determined at the time of an
acquisition. While these intangible assets are continually evaluated for impairment, amortization of the
cost of purchased intangibles is a static expense, one that is not typically affected by operations during
any particular period.

• Amortization of Debt Discount. Under GAAP, certain convertible debt instruments that may be settled

in cash (or other assets) on conversion are required to be separately accounted for as liability (debt) and
equity (conversion option) components of the instrument in a manner that reflects the issuer’s non-
convertible debt borrowing rate. Accordingly, for GAAP purposes we are required to recognize
imputed interest expense on the Company’s $1.15 billion of convertible senior notes due 2018 that
were issued in a private placement in March 2013. The imputed interest rate was approximately 2.53%
for the convertible notes due 2018, while the actual coupon interest rate of the notes was 0.25%. The
difference between the imputed interest expense and the coupon interest expense, net of the interest
amount capitalized, is excluded from management’s assessment of the Company’s operating
performance because management believes that this non-cash expense is not indicative of its core,
ongoing operating performance. Management believes that the exclusion of the non-cash interest
expense provides investors an enhanced view of the Company’s operational performance.

• Non-Cash Gains/Losses on Conversion of Debt. Upon settlement of the Company’s convertible senior
notes, we attribute the fair value of the consideration transferred to the liability and equity components
of the convertible senior notes. The difference between the fair value of consideration attributed to the
liability component and the carrying value of the liability as of settlement date is recorded as a non-
cash gain or loss on the statement of operations. Management believes that the exclusion of the non-
cash gain/loss provides investors an enhanced view of the company’s operational performance.

• Gain on Sales of Land and Building Improvements. The Company views the non-operating gains
associated with the sales of the land and building improvements at Mission Bay to be a discrete
item. The difference between the cash proceeds received and the carrying value of the land and the
building improvements as of the settlement date is recorded as a one-time gain on the statement of
operations. Management believes that the exclusion of the gains provides investors an enhanced view
of the Company’s operational performance.

•

Lease Termination Resulting from Purchase of Office Building. The Company views the non-cash, one-
time gain associated with the termination of its lease at 50 Fremont to be a discrete item. Management
believes that the exclusion of the gains provides investors an enhanced view of the Company’s
operational performance.

•

Income Tax Effects and Adjustments. Since fiscal 2015, the Company has utilized a fixed long-term
projected non-GAAP tax rate in order to provide better consistency across the interim reporting periods
by eliminating the effects of non-recurring and period-specific items such as changes in the tax
valuation allowance and tax effects of acquisitions-related costs, since each of these can vary in size
and frequency. When projecting this long-term rate, the Company evaluated a three-year financial
projection that excludes the direct impact of the following non-cash items: stock-based expenses,
amortization of purchased intangibles, amortization of acquired leases, amortization of debt discount,
gains/losses on the sales of land and building improvements, gains/losses on conversions of debt, and
termination of office leases. The projected rate also assumes no new acquisitions in the three-year
period, and considers other factors including the Company’s tax structure, its tax positions in various
jurisdictions and key legislation in major jurisdictions where the company operates. This long-term rate
could be subject to change for a variety of reasons, such as significant changes in the geographic
earnings mix including acquisition activity, or fundamental tax law changes in major jurisdictions
where the company operates. The Company re-evaluates this long-term rate on an annual basis and, as
appropriate, if a significant event materially affects it. Our fiscal 2016 non-GAAP tax provision was
35.5 percent which reflected the related tax impact from the recent Tax Court decision in Altera
Corporation’s litigation with the Internal Revenue Service (“IRS”).

Additionally, as significant, unusual or discrete events occur, or as other events occur that are not related to

the Company’s core, ongoing operating results, we may exclude the financial results of these events from non-
GAAP net income in the period in which such events occur. For example, we could in the future recognize a
significant gain or loss in connection with one or more of our strategic investments, which may not be viewed by
management as reflective of our core, ongoing operating results. Similarly, the financial effects of significant
facilities-related transactions may in the future be excluded from non-GAAP net income in the period in which
such events may occur, if they are not viewed by management as reflective of our core, ongoing operating
results.

Non-GAAP gross profit

We define non-GAAP gross profit as our total revenues less cost of revenues, as reported on our
consolidated statement of operations, excluding the portions of stock-based expenses and amortization of
purchased intangibles that are included in cost of revenues.

Non-GAAP operating profit

We define non-GAAP operating profit as our non-GAAP gross profit less operating expenses, as reported

on our consolidated statement of operations, excluding the portions of stock-based expenses, amortization of
purchased intangibles and gain resulting from termination of our office lease that are included in operating
expenses.

Non-GAAP earnings per share

Management uses the non-GAAP earnings per share to provide an additional view of performance by

excluding items that are not directly related to performance in any particular period in the earnings per share
calculation.

We define non-GAAP earnings per share as our non-GAAP net income divided by basic or diluted shares

outstanding.

Non-GAAP free cash flow

We define the non-GAAP measure free cash flow as GAAP net cash provided by operating activities, less

capital expenditures. For this purpose, capital expenditures does not include our strategic investments, nor does it
include any costs or activities related to our purchase of 50 Fremont land and building, and building in
progress—leased facilities.

Limitations on the use of non-GAAP financial measures

A limitation of our non-GAAP financial measures of non-GAAP gross profit, non-GAAP operating profit,

non-GAAP net income, non-GAAP earnings per share and non-GAAP free cash flow is that they do not have
uniform definitions. Our definitions will likely differ from the definitions used by other companies, including
peer companies, and therefore comparability may be limited. Thus, our non-GAAP measures of non-GAAP gross
profit, non-GAAP operating profit, non-GAAP net income, non-GAAP earnings per share and non-GAAP free
cash flow should be considered in addition to, not as a substitute for, or in isolation from, measures prepared in
accordance with GAAP. Additionally, in the case of stock-based expense, if we did not pay a portion of
compensation in the form of stock-based expense, the cash salary expense included in costs of revenues and
operating expenses would be higher which would affect our cash position.

We compensate for these limitations by reconciling our non-GAAP financial measures to the most

comparable GAAP financial measure. We encourage investors and others to review our financial information in
its entirety, not to rely on any single financial measure, and to view our non-GAAP financial measures in
conjunction with the most comparable GAAP financial measures.

Our reconciliation of the non-GAAP financial measures are as follows (in thousands, except for share

numbers):

Non-GAAP gross profit

GAAP gross profit . . . . . . . . . . . . . . . . . . . . . . . .
Plus:

Fiscal Year Ended January 31,

2016

2015

2014

$5,012,668

$4,084,316

$3,102,575

Amortization of purchased intangibles . . . .
Stock-based expenses . . . . . . . . . . . . . . . . .

80,918
69,443

90,300
53,812

109,356
45,608

Non-GAAP gross profit

. . . . . . . . . . . . . . . . . . .

$5,163,029

$4,228,428

$3,257,539

Non-GAAP income from operations

GAAP income (loss) from operations . . . . . . . . . . . .
Plus:

Fiscal Year Ended January 31,

2016

2015

2014

$114,923

$(145,633)

$(286,074)

Amortization of purchased intangibles . . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . . .

158,070
593,628

154,973
564,765

146,535
503,280

Less:

Operating lease termination resulting from

purchase of 50 Fremont . . . . . . . . . . . . . . . . .

(36,617)

Non-GAAP operating profit

. . . . . . . . . . . . . . . . . . .

$830,004

$ 574,105

$ 363,741

Non-GAAP net income

GAAP net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plus:

Fiscal Year Ended January 31,

2016

2015

2014

$ (47,426)

$(262,688)

$(232,175)

Amortization of purchased intangibles . . . . . .
Amortization of acquired lease intangible . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount, net . . . . . . . . . .
Loss on conversion of debt . . . . . . . . . . . . . . . .

158,070
3,636
593,628
24,504
0

154,973
0
564,765
36,575
10,326

146,535
0
503,280
46,728
214

Less:

Operating lease termination resulting from

purchase of 50 Fremont

. . . . . . . . . . . . . . . .

(36,617)

Gain on sales of land and building

improvements . . . . . . . . . . . . . . . . . . . . . . . .

(21,792)

(15,625)

Income tax effects and adjustments of Non-

GAAP items . . . . . . . . . . . . . . . . . . . . . . . . .

(167,221)

(146,741)

(242,729)

Non-GAAP net income . . . . . . . . . . . . . . . . . . . . . .

$ 506,782

$ 341,585

$ 221,853

Non-GAAP diluted earnings per share

GAAP diluted loss per share (a) . . . . . . . . . . . . . . . . . .
Plus:

Amortization of purchased intangibles . . . . . . . .
Amortization of acquired lease intangible . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount, net . . . . . . . . . . . .
Loss on conversion of debt . . . . . . . . . . . . . . . . . .

Less:

Fiscal Year Ended January 31,

2016

2015

2014

(0.07)

(0.42)

(0.39)

0.23
0.01
0.88
0.04
0.00

0.24
0.00
0.87
0.06
0.02

Operating lease termination resulting from

purchase of 50 Fremont

. . . . . . . . . . . . . . . . . .

(0.05)

0.00

Gain on sales of land and building

improvements . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.03)

(0.02)

Income tax effects and adjustments of Non-

0.23
0.00
0.79
0.07
0.00

0.00

GAAP items . . . . . . . . . . . . . . . . . . . . . . . . . . .

(0.26)

(0.23)

(0.35)

Non-GAAP diluted earnings per share . . . . . . . . . . . . .

0.75

0.52

0.35

Shares used in computing diluted net income per

share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

676,830

651,534

635,688

a) Reported GAAP loss per share was calculated using the basic share count. Non-GAAP diluted earnings per

share was calculated using the diluted share count.

Non-GAAP operating profit for the year ended January 31, 2016 was $830.0 million and $574.1 million for

the same period a year ago, an improvement of $255.9 million or 45 percent. During fiscal 2016 we remained
focused on improving non-GAAP operating profit and expect to remain similarly focused in fiscal 2017.

The effects of dilutive securities were not included in the GAAP calculation of diluted earnings/loss per

share for the years ended January 31, 2016, 2015 and 2014 because we had a net loss for those periods and the
effect would have been anti-dilutive. The following table reflects the effect of the dilutive securities on the basic
share count used in the GAAP earnings/loss per share calculation to derive the share count used for the non-
GAAP diluted earnings per share:

Fiscal Year Ended January 31,

Supplemental Diluted Sharecount Information (in thousands):

2016

2015

2014

Weighted-average shares outstanding for GAAP basic

earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

661,647

624,148

597,613

Effect of dilutive securities (1):

Convertible senior notes (2) . . . . . . . . . . . . . . . . . . . .
Warrants associated with the convertible senior note
hedges (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee stock awards . . . . . . . . . . . . . . . . . . . . . . .

1,302

5,381

14,550

0
13,881

9,536
12,469

9,658
13,867

Adjusted weighted-average shares outstanding and

assumed conversions for Non-GAAP diluted earnings
per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

676,830

651,534

635,688

(1) The effects of these dilutive securities were not included in the GAAP calculation of diluted net loss per

share because the effect would have been anti-dilutive.

(2) Upon maturity in fiscal 2015, the convertible 0.75% senior notes and associated warrants were settled. The

0.25% senior notes were not convertible, however, there is a dilutive effect for shares outstanding for the
fiscal 2016.

Free cash flow analysis:

Operating cash flow
GAAP net cash provided by operating

Fiscal Year Ended January 31,

2016

2015

2014

activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,612,585

$1,173,714

$ 875,469

Less:
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . .

(284,476)

(290,454)

(299,110)

Free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,328,109

$ 883,260

$ 576,359

Supplemental Tax Expense (Benefit) Information:

As described above, beginning in February 2014, which was the start of our fiscal 2015, we changed the

methodology used to calculate our non-GAAP tax expense. We computed and utilized a fixed long-term
projected non-GAAP tax rate of 36.5 percent for fiscal 2015. We moved to this long-term projected non-GAAP
tax rate in order to provide better consistency across the interim reporting periods by eliminating the effects of
non-recurring and period-specific items. As a result, we believe that starting in fiscal 2015, providing a tabular
reconciliation of the non-GAAP financial measure of tax expense (benefit) to the comparable GAAP measure is
not appropriate given our new methodology.

During the third quarter of fiscal 2013, we recorded for GAAP purposes a valuation allowance against a
significant portion of our U.S. deferred tax assets. During fiscal 2014, we recorded a partial valuation allowance
release, primarily in connection with the acquisition of ExactTarget. The increasing number of tax adjustments
reflected below was the result of the GAAP valuation allowance and the Company’s increasing acquisition
activities. The following table for fiscal 2014 reflects the calculation of our non-GAAP tax expense:

Fiscal Year Ended January 31,

Non-GAAP tax expense (in thousands):

GAAP tax benefit
GAAP to Non-GAAP adjustments—tax effects of:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stock-based expenses, amortization of purchased

intangibles and amortization of debt discount, net (1) . .
Deferred tax asset partial valuation release . . . . . . . . . . . .
State income tax credits not benefited (2) . . . . . . . . . . . . . .
Acquisitions-related costs (3) . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2014

$(125,760)

229,277
25,048
5,325
(19,708)
2,787

242,729

Non-GAAP tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 116,969

(1) The Company excluded stock-based expenses, amortization of purchased intangibles, and amortization of
debt discount, net, in reporting its non-GAAP net income. Accordingly, the Company excluded the related
tax effects of these items. The related tax effects were computed by applying the relevant statutory tax rate
to these items for each respective jurisdiction.

(2) During fiscal 2014, California mandated a change to the way it apportioned income to the state, which
significantly reduced the Company’s California income tax expense. Accordingly, for computing non-
GAAP tax expense, the Company did not recognize tax benefits related to certain California research and
development tax credits as the Company believed these credits may not be realized given the lowered
California income tax expense.

(3) During fiscal 2014, the Company excluded certain tax effects related to acquisitions in computing its non-
GAAP tax expense. The majority of this adjustment was attributable to non-cash tax costs associated with
the transfer of purchased intangibles. This non-cash tax item was excluded because the decisions which
gave rise to these non-cash tax costs were neither made to increase revenue nor directly related to
performance in any particular period, but were made for the Company’s long term benefit over multiple
periods. The remainder of this adjustment included the tax effects of legal and accounting fees incurred to
facilitate transactions, which amount was not material. The related tax effects were computed by applying
the relevant statutory tax rate to these items for each respective jurisdiction.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Foreign Currency Exchange Risk

Our results of operations and cash flows are subject to fluctuations due to changes in foreign currency
exchange rates, particularly changes in the Euro, British Pound Sterling, Canadian Dollar, Australian Dollar and
Japanese Yen. We seek to minimize the impact of certain foreign currency fluctuations by hedging certain
balance sheet exposures with foreign currency forward contracts. Any gain or loss from settling these contracts is
offset by the loss or gain derived from the underlying balance sheet exposures. In accordance with our policy, the
hedging contracts we enter into have maturities of less than three months. Additionally, by policy, we do not
enter into any hedging contracts for trading or speculative purposes.

Interest Rate Sensitivity

We had cash, cash equivalents and marketable securities totaling $2.7 billion at January 31, 2016. This

amount was invested primarily in money market funds, time deposits, corporate notes and bonds, government
securities and other debt securities with credit ratings of at least BBB or better. The cash, cash equivalents and
short-term marketable securities are held for general corporate purposes including possible acquisitions of, or
investments in, complementary businesses, services or technologies, working capital and capital expenditures.
Our investments are made for capital preservation purposes. We do not enter into investments for trading or
speculative purposes.

Our cash equivalents and our portfolio of marketable securities are subject to market risk due to changes in
interest rates. Fixed rate securities may have their market value adversely impacted due to a rise in interest rates,
while floating rate securities may produce less income than expected if interest rates fall. Due in part to these
factors, our future investment income may fall short of expectation due to changes in interest rates or we may
suffer losses in principal if we are forced to sell securities that decline in market value due to changes in interest
rates. However because we classify our debt securities as “available for sale,” no gains or losses are recognized
due to changes in interest rates unless such securities are sold prior to maturity or declines in fair value are
determined to be other-than-temporary. Our fixed-income portfolio is subject to interest rate risk.

An immediate increase or decrease in interest rates of 100-basis points at January 31, 2016 could result in a

$20.9 million market value reduction or increase of the same amount. This estimate is based on a sensitivity
model that measures market value changes when changes in interest rates occur. Fluctuations in the value of our
investment securities caused by a change in interest rates (gains or losses on the carrying value) are recorded in
other comprehensive income, and are realized only if we sell the underlying securities.

At January 31, 2015, we had cash, cash equivalents and marketable securities totaling $1.9 billion. The
fixed-income portfolio was also subject to interest rate risk. Changes in interest rates of 100-basis points would
have resulted in market value changes of $13.5 million.

Market Risk and Market Interest Risk

In March 2013, we issued the 0.25% Senior Notes. Holders of the 0.25% Senior Notes may convert the
0.25% Senior Notes prior to maturity upon the occurrence of certain circumstances. Upon conversion, we would
pay the holder an amount of cash equal to the principal amounts of the 0.25% Senior Notes and the amounts in
excess of the principal amounts, if any, may be paid in cash or stock at our option. Concurrent with the issuance
of the 0.25% Senior Notes, we entered into separate note hedging transactions and the sale of warrants. These
separate transactions were completed to reduce the potential economic dilution from the conversion of the 0.25%
Senior Notes.

The 0.25% Senior Notes have a fixed annual interest rate of 0.25%, and therefore we do not have economic
interest rate exposure on the 0.25% Senior Notes. However, the value of the 0.25% Senior Notes are exposed to

interest rate risk. Generally, the fair values of our fixed interest rate 0.25% Senior Notes will increase as interest
rates fall and decrease as interest rates rise. In addition, the fair value of our 0.25% Senior Notes is affected by
our stock price. The principal balance of our 0.25% Senior Notes was $1.15 billion as of January 31, 2016. The
total estimated fair value of our 0.25% Senior Notes at January 31, 2016 was $1.4 billion. The fair value was
determined based on the closing trading price per $100 of the 0.25% Senior Notes as of the last day of trading for
the fourth quarter of fiscal 2016, which was $119.24.

In October 2014, we entered into the Credit Agreement, which provides for the $650.0 million Credit
Facility that matures in October 2019. Borrowings under the Credit Facility bear interest, at our option, at either a
base rate formula, as defined in the Credit Agreement, or a LIBOR based formula, each as set forth in the Credit
Agreement. Additionally, we are obligated to pay an ongoing commitment fee at a rate between 0.125% and
0.25%. Interest and the commitment fees are payable in arrears quarterly. As of January 31, 2016 there was no
outstanding borrowing amount under the Credit Agreement.

By entering into the Credit Agreement, we have assumed risks associated with variable interest rates based
upon a variable base rate, as defined in the Credit Agreement, or LIBOR. Changes in the overall level of interest
rates affect the interest expense that we recognize in our statements of operations.

We deposit our cash with multiple financial institutions, therefore our deposits, at times, may exceed

federally insured limits.

The bank counterparties to the derivative contracts potentially expose us to credit-related losses in the event

of their nonperformance. To mitigate that risk, we only contract with counterparties who meet the minimum
requirements under our counterparty risk assessment process. We monitor ratings, credit spreads and potential
downgrades on at least a quarterly basis. Based on our on-going assessment of counterparty risk, we adjust our
exposure to various counterparties. We generally enter into master netting arrangements, which reduce credit risk
by permitting net settlement of transactions with the same counterparty. However, we do not have any master
netting arrangements in place with collateral features.

Our strategic investments portfolio consists of investments in over 150 privately held companies, primarily
comprised of independent software vendors and system integrators. We invest in early-to-late stage technology
and professional cloud service companies across the globe to support our key business initiatives, which include,
among other things, extending the capabilities of our platform and CRM offerings, increasing the ecosystem of
enterprise cloud companies and partners, accelerating the adoption of cloud technologies and creating the next-
generation of mobile applications and connected products. We invest in both domestic and international
companies and currently hold investments in all of our regions: the Americas, Europe and Asia Pacific. Our
investments in these companies range from $0.2 million to over $70.0 million, with 14 investments individually
equal to or in excess of $10 million. As of January 31, 2016 and January 31, 2015 the carrying value of our
investments in privately held companies was $504.5 million and $158.0 million, respectively. The estimated fair
value of our investments in privately held companies was $714.1 million and $280.0 million as of January 31,
2016 and January 31, 2015, respectively. The financial success of our investment in any company is typically
dependent on a liquidity event, such as a public offering, acquisition or other favorable market event reflecting
appreciation to the cost of our initial investment. If we determine that any of our investments in such companies
have experienced a decline in fair value, we may be required to record an impairment that is other than
temporary, which could be material. We have in the past written off the full value of specific investments.
Similar situations could occur in the future and negatively impact our financial results. All of our investments are
subject to a risk of partial or total loss of investment capital.

ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

The following financial statements are filed as part of this Annual Report on Form 10-K:

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Comprehensive Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page No.

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of salesforce.com, inc.

We have audited the accompanying consolidated balance sheets of salesforce.com, inc. as of January 31,

2016 and 2015, and the related consolidated statements of operations, comprehensive loss, stockholders’ equity
and cash flows for each of the three years in the period ended January 31, 2016. Our audits also included the
financial statement schedule listed in the Index at Item 15(c). These financial statements and schedule are the
responsibility of the company’s management. Our responsibility is to express an opinion on these financial
statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the

consolidated financial position of salesforce.com, inc. at January 31, 2016 and 2015, and the consolidated results
of its operations and its cash flows for each of the three years in the period ended January 31, 2016, in conformity
with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule,
when considered in relation to the basic financial statements taken as a whole, presents fairly in all material
respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), salesforce.com inc.’s internal control over financial reporting as of January 31, 2016, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission 2013 framework and our report dated March 4, 2016 expressed an
unqualified opinion thereon.

/s/ ERNST & YOUNG LLP

San Jose, California
March 4, 2016

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of salesforce.com, inc.

We have audited salesforce.com, inc.’s internal control over financial reporting as of January 31, 2016,
based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission 2013 framework (the COSO criteria). Salesforce.com, inc.’s
management is responsible for maintaining effective internal control over financial reporting, and for its
assessment of the effectiveness of internal control over financial reporting included in the accompanying
Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion
on the company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

In our opinion, salesforce.com, inc. maintained, in all material respects, effective internal control over

financial reporting as of January 31, 2016, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated balance sheets of salesforce.com, inc. as of January 31, 2016 and 2015, and the
related consolidated statements of operations, comprehensive loss, stockholders’ equity and cash flows for each
of the three years in the period ended January 31, 2016 of salesforce.com, inc. and our report dated March 4,
2016 expressed an unqualified opinion thereon.

/s/ ERNST & YOUNG LLP

San Jose, California
March 4, 2016

salesforce.com, inc.

Consolidated Balance Sheets
(in thousands, except per share data)

Assets
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance for doubtful accounts of $10,488 and

$8,146 at January 31, 2016 and 2015, respectively . . . . . . . . . . . . . . . . . . . .
Deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land and building improvements held for sale . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred commissions, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Strategic investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

January 31,
2016

January 31,
2015

$ 1,158,363
183,018

908,117
87,312

2,496,165
259,187
250,594
0

4,347,327
1,383,996
1,715,828
189,943
384,258
3,849,937
520,721
378,762
0

1,905,506
225,386
245,026
143,197

3,514,544
894,855
1,125,866
162,796
433,398
3,782,660
175,774
460,219
115,015

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12,770,772

$10,665,127

Liabilities and stockholders’ equity
Current liabilities:

Accounts payable, accrued expenses and other liabilities . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,349,338
4,267,667

$ 1,103,335
3,286,768

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible 0.25% senior notes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loan assumed on 50 Fremont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue, noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,617,005
1,095,059
198,888
0
23,886
833,065

4,390,103
1,070,692
0
300,000
34,681
894,468

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,767,903

6,689,944

Stockholders’ equity:

Preferred stock, $0.001 par value; 5,000 shares authorized and none issued

and outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common stock, $0.001 par value; 1,600,000 shares authorized, 670,929 and

650,596 issued and outstanding at January 31, 2016 and 2015,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit

671
5,705,386
(49,917)
(653,271)

651
4,604,485
(24,108)
(605,845)

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,002,869

3,975,183

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12,770,772

$10,665,127

See accompanying Notes.

salesforce.com, inc.

Consolidated Statements of Operations
(in thousands, except per share data)

Revenues:

Subscription and support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$6,205,599
461,617
6,667,216

$5,013,764
359,822
5,373,586

$3,824,542
246,461
4,071,003

Fiscal Year Ended January 31,

2016

2015

2014

Cost of revenues (1)(2):

Subscription and support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional services and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (1)(2):

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease termination resulting from purchase of

50 Fremont

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense (1)(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sales of land and building improvements . . . . . . . . . . . . . . . . . .
Income (loss) before benefit from (provision for) income taxes . . . . . . .
Benefit from (provision for) income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,188,967
465,581
1,654,548
5,012,668

946,300
3,239,824
748,238

924,638
364,632
1,289,270
4,084,316

792,917
2,757,096
679,936

711,880
256,548
968,428
3,102,575

623,798
2,168,132
596,719

(36,617)
4,897,745
114,923
15,341
(72,485)
(15,292)
21,792
64,279
(111,705)

0
3,388,649
(286,074)
10,218
(77,211)
(4,868)
0
(357,935)
125,760
$ (47,426) $ (262,688) $ (232,175)

0
4,229,949
(145,633)
10,038
(73,237)
(19,878)
15,625
(213,085)
(49,603)

Basic net loss per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted net loss per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares used in computing basic net loss per share . . . . . . . . . . . . . . . . . .
Shares used in computing diluted net loss per share . . . . . . . . . . . . . . . . .

$
$

(0.07) $
(0.07) $

(0.42) $
(0.42) $

661,647
661,647

624,148
624,148

(0.39)
(0.39)
597,613
597,613

(1) Amounts include amortization of purchased intangibles from business combinations, as follows:

$ 80,918
77,152
3,636

$ 90,300
64,673
0

$ 109,356
37,179
0

(2) Amounts include stock-based expenses, as follows:

Fiscal Year Ended January 31,

2016

2015

2014

Fiscal Year Ended January 31,

2016

2015

2014

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . .
Marketing and sales . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . .

$ 69,443
129,434
289,152
105,599

$ 53,812
121,193
286,410
103,350

$ 45,608
107,420
258,571
91,681

(3) Amount includes approximately $10.3 million loss on conversions of our convertible 0.75% senior notes

due January 2015 recognized during fiscal 2015.

See accompanying Notes.

salesforce.com, inc.

Consolidated Statements of Comprehensive Loss
(in thousands)

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss), before tax and net of reclassification

adjustments:

Fiscal Year Ended January 31,
2014
2015

2016

$(47,426) $(262,688) $(232,175)

Foreign currency translation and other losses . . . . . . . . . . . . . . . . . . . . .
Unrealized gains (losses) on investments . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income (loss), before tax . . . . . . . . . . . . . . . . . . . . . . . .
Tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(16,616)
(9,193)

(25,809)
0

(43,276)
1,488

(41,788)
0

Other comprehensive income (loss), net of tax . . . . . . . . . . . . . . . . . . . . . . . .

(25,809)

(41,788)

(4,930)
8,120

3,190
(2,647)

543

Comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(73,235) $(304,476) $(231,632)

See accompanying Notes.

salesforce.com, inc.

Consolidated Statements of Stockholders’ Equity
(in thousands)

Common Stock

Amount

Additional
Paid-in
Capital

Accumulated
Other
Comprehensive
Income/(Loss)

Accumulated
Deficit

Total
Stockholders’
Equity

Balances at January 31, 2013 . . . . . . . . . . . . . . .

585,627

$586

$2,410,892

$ 17,137

$(110,982)

$2,317,633

Exercise of stock options and stock grants

to board members for board services . . .

9,952

197,012

Vested restricted stock units converted to

shares . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,265

Shares issued related to business

combinations . . . . . . . . . . . . . . . . . . . . . .

2,367

Shares issued under employee stock

plans . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefits from employee stock plans . .
Stock-based expenses . . . . . . . . . . . . . . . . .
Temporary equity reclassification . . . . . . .
Equity component of the convertible notes
. . . . . . . . . . . . . . . . . . . . . .
Purchase of convertible note hedges . . . . .
Issuance of warrants . . . . . . . . . . . . . . . . . .
Other comprehensive income, net of tax . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . .

issuance, net

2,932
0
0
0

0
0
0
0
0

3
0
0
0

0
0
0
0
0

81,191

92,482
8,048
494,615
26,907

121,230
(153,800)
84,800
0
0

0
0
0
0

0
0
0
543
0

0
0
0
0

0
0
0
0
(232,175)

197,022

81,193

92,485
8,048
494,615
26,907

121,230
(153,800)
84,800
543
(232,175)

Balances at January 31, 2014 . . . . . . . . . . . . . . .

610,143

$610

$3,363,377

$ 17,680

$(343,157)

$3,038,510

Exercise of stock options and stock grants

to board members for board services . . .

7,413

Vested restricted stock units converted to

shares . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,259

Shares issued related to business

combinations . . . . . . . . . . . . . . . . . . . . . .

7,185

Shares issued under employee stock

plans . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefits from employee stock plans . .
Settlement of 0.75% convertible notes and
related warrants . . . . . . . . . . . . . . . . . . . .
Stock-based expenses . . . . . . . . . . . . . . . . .
Other comprehensive loss, net of tax . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,264
0

13,332
0
0
0

4
0

13
0
0
0

182,270

339,076

127,816
7,730

22,736
561,480
0
0

0
0

0
0
(41,788)
0

0
0
0
(262,688)

182,278

339,083

127,820
7,730

22,749
561,480
(41,788)
(262,688)

Balances at January 31, 2015 . . . . . . . . . . . . . . .

650,596

$651

$4,604,485

$(24,108)

$(605,845)

$3,975,183

Exercise of stock options and stock grants

to board members for board services . . .

8,278

Vested restricted stock units converted to

shares . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,933

Shares issued related to business

combinations . . . . . . . . . . . . . . . . . . . . . .

117

Shares issued under employee stock

plans . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefits from employee stock plans . .
Stock-based expenses . . . . . . . . . . . . . . . . .
Other comprehensive loss, net of tax . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,005
0
0
0
0

3
0
0
0
0

296,493

154,957
59,496
589,955
0
0

0
0
0
(25,809)
0

0
0
0
0
(47,426)

296,501

154,960
59,496
589,955
(25,809)
(47,426)

Balances at January 31, 2016 . . . . . . . . . . . . . . .

670,929

$671

$5,705,386

$(49,917)

$(653,271)

$5,002,869

See accompanying Notes.

salesforce.com, inc.

Consolidated Statements of Cash Flows
(in thousands)

Operating activities:
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash provided by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount and transaction costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sales of land and building improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
50 Fremont lease termination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on conversions of convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses related to employee stock plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from employee stock plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in assets and liabilities, net of business combinations:

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets and other assets . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable, accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fiscal Year Ended January 31,
2014
2015
2016

(47,426) $ (262,688) $ (232,175)

525,750
27,467
(21,792)
(36,617)
0
319,074
593,628
(59,496)

(582,425)
(380,022)
50,772
253,986
969,686

448,296
39,620
(15,625)
0
10,326
257,642
564,765
(7,730)

(544,610)
(320,904)
45,819
159,973
798,830

369,423
49,582
0
0
214
194,553
503,280
(8,144)

(424,702)
(265,080)
105,218
(29,043)
612,343

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,612,585

1,173,714

875,469

Investing activities:
Business combinations, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from land and building improvements held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of 50 Fremont land and building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposit and withdrawal for purchase of 50 Fremont land and building . . . . . . . . . . . . . . . . . . . . . .
Non-refundable amounts received for sale of land and building . . . . . . . . . . . . . . . . . . . . . . . . . . .
Strategic investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maturities of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(58,680)
127,066
(425,376)
115,015
6,284
(366,519)
(1,139,267)
500,264
37,811
(284,476)

38,071
223,240
0
(126,435)
0
(93,725)
(780,540)
243,845
87,638
(290,454)

(2,617,302)
0
0
0
0
(31,160)
(558,703)
1,038,284
36,436
(299,110)

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,487,878)

(698,360)

(2,431,555)

Financing activities:
Proceeds from borrowings on convertible senior notes, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of convertible note hedge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from (payments on) revolving credit facility, net
Proceeds from (payments on) term loan, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from employee stock plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from employee stock plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0
0
0
(300,000)
0
455,482
59,496
0
(82,330)

0
0
0
297,325
(285,000)
308,989
7,730
(568,862)
(70,663)

1,132,750
84,800
(153,800)
0
283,500
289,931
8,144
(5,992)
(41,099)

Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

132,648

(310,481)

1,598,234

Effect of exchange rate changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(7,109)

(38,391)

(7,758)

Net increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

250,246
908,117

126,482
781,635

34,390
747,245

Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,158,363

$ 908,117

781,635

Supplemental cash flow disclosure:
Cash paid during the period for:

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes, net of tax refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash financing and investing activities:

Fixed assets acquired under capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building in progress—leased facility acquired under financing obligation . . . . . . . . . . . . . . .
Fair value of equity awards assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of common stock issued as consideration for business combinations . . . . . . . . . . .
Fair value of loan assumed on 50 Fremont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

$
$
$
$
$

37,954
31,462

$
$

24,684
36,219

12,948
77,057
0
0
198,751

$ 124,099
85,118
$
$
1,050
$ 338,033
0
$

$
$

$
$
$
$
$

21,503
28,870

492,810
40,171
19,037
69,533
0

See accompanying Notes.

salesforce.com, inc.

Notes to Consolidated Financial Statements

1. Summary of Business and Significant Accounting Policies

Description of Business

Salesforce.com, inc. (the “Company”) is a leading provider of enterprise cloud computing solutions, with a

focus on customer relationship management, or CRM. The Company introduced its first CRM solution in
February 2000, and has since expanded its service offerings with new editions, solutions, features and platform
capabilities.

The Company’s mission is to help its customers transform themselves into customer-centric companies by

empowering them to connect with their customers in entirely new ways. The Company’s Customer Success
Platform, including sales force automation, customer service and support, marketing automation, community
management, analytics, application development, Internet of Things integration and the Company’s professional
cloud services, provide the next-generation platform of enterprise applications and services to enable customer
success.

Fiscal Year

The Company’s fiscal year ends on January 31. References to fiscal 2016, for example, refer to the fiscal

year ending January 31, 2016.

Basis of Presentation

On March 20, 2013, the Company’s certificate of incorporation was amended to increase the number of
authorized shares of common stock from 400.0 million to 1.6 billion in order to provide for a four-for-one stock
split of the common stock effected in the form of a stock dividend. The record date for the stock split was
April 3, 2013, and the additional shares were distributed on April 17, 2013. Each stockholder of record on the
close of business on the record date received three additional shares of common stock for each share held. All
share and per share data presented herein reflect the impact of the increase in authorized shares and the stock
split, as appropriate.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles

(“U.S. GAAP”) requires management to make estimates and assumptions in the Company’s consolidated
financial statements and notes thereto.

Significant estimates and assumptions made by management include the determination of:

•

the best estimate of selling price of the deliverables included in multiple deliverable revenue
arrangements,

the fair value of assets acquired and liabilities assumed for business combinations,

the recognition, measurement and valuation of current and deferred income taxes,

the fair value of convertible notes,

the fair value of stock awards issued and related forfeiture rates,

the useful lives of intangible assets, property and equipment and building and structural components, and

the valuation of strategic investments and the determination of other-than-temporary impairments.

Actual results could differ materially from those estimates. The Company bases its estimates on historical

experience and on various other assumptions that are believed to be reasonable, the result of which forms the
basis for making judgments about the carrying values of assets and liabilities.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly-owned
subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

Segments

The Company operates as one operating segment. Operating segments are defined as components of an
enterprise for which separate financial information is evaluated regularly by the chief operating decision maker,
who is the chief executive officer, in deciding how to allocate resources and assessing performance. Over the past
few years, the Company has completed several acquisitions. These acquisitions have allowed the Company to
expand its offerings, presence and reach in various market segments of the enterprise cloud computing market.
While the Company has offerings in multiple enterprise cloud computing market segments, the Company’s
business operates in one operating segment because all of the Company’s offerings operate on a single platform
and are deployed in an identical way, and the Company’s chief operating decision maker evaluates the
Company’s financial information and resources and assesses the performance of these resources on a
consolidated basis. Since the Company operates in one operating segment, all required financial segment
information can be found in the consolidated financial statements.

Concentrations of Credit Risk and Significant Customers

The Company’s financial instruments that are exposed to concentrations of credit risk consist primarily of
cash and cash equivalents, marketable securities and trade accounts receivable. Although the Company deposits
its cash with multiple financial institutions, its deposits, at times, may exceed federally insured limits. Collateral
is not required for accounts receivable. The Company maintains an allowance for doubtful accounts receivable
balances. This allowance is based upon historical loss patterns, the number of days that billings are past due and
an evaluation of the potential risk of loss associated with delinquent accounts.

No single customer accounted for more than five percent of accounts receivable at January 31, 2016 and
2015. No single customer accounted for five percent or more of total revenue during fiscal 2016, 2015 and 2014.

Geographic Locations

As of January 31, 2016 and 2015, assets located outside the Americas were 11 percent and 12 percent of

total assets, respectively.

Revenues by geographical region are as follows (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

$4,910,745
1,162,808
593,663

$3,868,329
984,919
520,338

$2,899,837
741,220
429,946

$6,667,216

$5,373,586

$4,071,003

Americas revenue attributed to the United States was approximately 95 percent, 94 percent and 96 percent
in fiscal 2016, 2015 and 2014, respectively. No other country represented more than ten percent of total revenue
during fiscal 2016, 2015 or 2014.

Revenue Recognition

The Company derives its revenues from two sources: (1) subscription revenues, which are comprised of

subscription fees from customers accessing the Company’s enterprise cloud computing services and from
customers paying for additional support beyond the standard support that is included in the basic subscription
fees; and (2) related professional services such as process mapping, project management, implementation
services and other revenue. “Other revenue” consists primarily of training fees.

The Company commences revenue recognition when all of the following conditions are satisfied:

•

there is persuasive evidence of an arrangement;

the service has been or is being provided to the customer;

the collection of the fees is reasonably assured; and

the amount of fees to be paid by the customer is fixed or determinable.

The Company’s subscription service arrangements are non-cancelable and do not contain refund-type

provisions.

Subscription and Support Revenues

Subscription and support revenues are recognized ratably over the contract terms beginning on the
commencement date of each contract, which is the date the Company’s service is made available to customers.

Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue,

depending on whether the revenue recognition criteria have been met.

Professional Services and Other Revenues

The majority of the Company’s professional services contracts are on a time and material basis. When these

services are not combined with subscription revenues as a single unit of accounting, as discussed below, these
revenues are recognized as the services are rendered for time and material contracts, and when the milestones are
achieved and accepted by the customer for fixed price contracts. Training revenues are recognized as the services
are performed.

Multiple Deliverable Arrangements

The Company enters into arrangements with multiple deliverables that generally include multiple subscriptions,

premium support and professional services. If the deliverables have standalone value upon delivery, the Company
accounts for each deliverable separately. Subscription services have standalone value as such services are often sold
separately. In determining whether professional services have standalone value, the Company considers the following
factors for each professional services agreement: availability of the services from other vendors, the nature of the
professional services, the timing of when the professional services contract was signed in comparison to the
subscription service start date and the contractual dependence of the subscription service on the customer’s satisfaction
with the professional services work. To date, the Company has concluded that all of the professional services included
in multiple deliverable arrangements executed have standalone value.

Multiple deliverables included in an arrangement are separated into different units of accounting and the
arrangement consideration is allocated to the identified separate units based on a relative selling price hierarchy.
The Company determines the relative selling price for a deliverable based on its vendor-specific objective
evidence of selling price (“VSOE”), if available, or its best estimate of selling price (“BESP”), if VSOE is not
available. The Company has determined that third-party evidence of selling price (“TPE”) is not a practical

alternative due to differences in its service offerings compared to other parties and the availability of relevant
third-party pricing information. The amount of revenue allocated to delivered items is limited by contingent
revenue, if any.

For certain professional services, the Company has established VSOE as a consistent number of standalone
sales of these deliverables have been priced within a reasonably narrow range. The Company has not established
VSOE for its subscription services due to lack of pricing consistency, the introduction of new services and other
factors. Accordingly, the Company uses its BESP to determine the relative selling price for its subscription
services.

The Company determines BESP by considering its overall pricing objectives and market conditions.
Significant pricing practices taken into consideration include the Company’s discounting practices, the size and
volume of the Company’s transactions, the customer demographic, the geographic area where services are sold,
price lists, its go-to-market strategy, historical standalone sales and contract prices. The determination of BESP is
made through consultation with and approval by the Company’s management, taking into consideration the go-to-
market strategy. As the Company’s go-to-market strategies evolve, the Company may modify its pricing practices
in the future, which could result in changes in relative selling prices, including both VSOE and BESP.

Deferred Revenue

The deferred revenue balance does not represent the total contract value of annual or multi-year, non-

cancelable subscription agreements. Deferred revenue primarily consists of billings or payments received in
advance of revenue recognition from subscription services described above and is recognized as the revenue
recognition criteria are met. The Company generally invoices customers in annual installments. The deferred
revenue balance is influenced by several factors, including seasonality, the compounding effects of renewals,
invoice duration, invoice timing, size and new business linearity within the quarter.

Deferred revenue that will be recognized during the succeeding twelve month period is recorded as current

deferred revenue and the remaining portion is recorded as noncurrent.

Deferred Commissions

Deferred commissions are the incremental costs that are directly associated with non-cancelable

subscription contracts with customers and consist of sales commissions paid to the Company’s direct sales force.

The commissions are deferred and amortized over the non-cancelable terms of the related customer
contracts, which are typically 12 to 36 months. The commission payments are paid in full the month after the
customer’s service commences. The deferred commission amounts are recoverable through the future revenue
streams under the non-cancelable customer contracts. The Company believes this is the preferable method of
accounting as the commission charges are so closely related to the revenue from the non-cancelable customer
contracts that they should be recorded as an asset and charged to expense over the same period that the
subscription revenue is recognized. Amortization of deferred commissions is included in marketing and sales
expense in the accompanying consolidated statements of operations.

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with an original maturity of three months

or less to be cash equivalents. Cash and cash equivalents are stated at fair value.

Marketable Securities

Management determines the appropriate classification of marketable securities at the time of purchase and
reevaluates such determination at each balance sheet date. Securities are classified as available for sale and are
carried at fair value, with the change in unrealized gains and losses, net of tax, reported as a separate component
on the consolidated statements of comprehensive loss. Fair value is determined based on quoted market rates
when observable or utilizing data points that are observable, such as quoted prices, interest rates and yield curves.
Declines in fair value judged to be other-than-temporary on securities available for sale are included as a
component of investment income. In order to determine whether a decline in value is other-than-temporary, the
Company evaluates, among other factors: the duration and extent to which the fair value has been less than the
carrying value and its intent and ability to retain the investment for a period of time sufficient to allow for any
anticipated recovery in fair value. The cost of securities sold is based on the specific-identification method.
Interest on securities classified as available for sale is also included as a component of investment income.

Fair Value Measurement

The Company measures its cash equivalents, marketable securities and foreign currency derivative contracts

at fair value.

The additional disclosures regarding the Company’s fair value measurements are included in Note 2

“Investments”.

Property and Equipment

Property and equipment are stated at cost. Depreciation is calculated on a straight-line basis over the

estimated useful lives of those assets as follows:

Computer, equipment and software . . .
Furniture and fixtures . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . Shorter of the estimated lease

3 to 9 years
5 years

Building and structural components . . . Average weighted useful life

Building improvements . . . . . . . . . . . . .

of 32 years
10 years

term or 10 years

When assets are retired or otherwise disposed of, the cost and accumulated depreciation and amortization
are removed from their respective accounts and any loss on such retirement is reflected in operating expenses.

Capitalized Internal-Use Software Costs

The Company capitalizes costs related to its enterprise cloud computing services and certain projects for
internal use incurred during the application development stage. Costs related to preliminary project activities and
post implementation activities are expensed as incurred. Internal-use software is amortized on a straight-line
basis over its estimated useful life, which is generally three to five years. Management evaluates the useful lives
of these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur
that could impact the recoverability of these assets.

Goodwill and Intangible Assets Impairment Assessments

The Company evaluates and tests the recoverability of its goodwill for impairment at least annually during

the fourth quarter or more often if and when circumstances indicate that goodwill may not be recoverable.

Intangible assets are amortized over their useful lives. Each period the Company evaluates the estimated
remaining useful life of its intangible assets and whether events or changes in circumstances warrant a revision to
the remaining period of amortization. The carrying amounts of these assets are periodically reviewed for
impairment whenever events or changes in circumstances indicate that the carrying value of these assets may not
be recoverable. Recoverability of these assets is measured by comparison of the carrying amount of each asset to
the future undiscounted cash flows the asset is expected to generate. If the undiscounted cash flows used in the
test for recoverability are less than the carrying amount of these assets, then the carrying amount of such assets is
reduced to fair value.

Long- Lived Assets and Impairment Assessment

The Company evaluates long-lived assets for possible impairment whenever events or circumstances
indicate that the carrying amount of such assets may not be recoverable. This includes but is not limited to
significant adverse changes in business climate, market conditions, or other events that indicate an asset’s
carrying amount may not be recoverable. If such review indicates that the carrying amount of long-lived assets is
not recoverable, the carrying amount of such assets is reduced to fair value. There was no impairment of long-
lived assets during fiscal 2016, 2015 or 2014.

Business Combinations

The Company uses its best estimates and assumptions to accurately assign fair value to the tangible and
intangible assets acquired and liabilities assumed at the acquisition date. The Company’s estimates are inherently
uncertain and subject to refinement. During the measurement period, which may be up to one year from the
acquisition date, the Company may record adjustments to the fair value of these tangible and intangible assets
acquired and liabilities assumed, with the corresponding offset to goodwill. In addition, uncertain tax positions
and tax-related valuation allowances are initially established in connection with a business combination as of the
acquisition date. The Company continues to collect information and reevaluates these estimates and assumptions
quarterly and records any adjustments to the Company’s preliminary estimates to goodwill provided that the
Company is within the measurement period. Upon the conclusion of the measurement period or final
determination of the fair value of assets acquired or liabilities assumed, whichever comes first, any subsequent
adjustments are recorded to the Company’s consolidated statements of operations.

Leases and Asset Retirement Obligations

The Company categorizes leases at their inception as either operating or capital leases. In certain lease
agreements, the Company may receive rent holidays and other incentives. The Company recognizes lease costs
on a straight-line basis once control of the space is achieved, without regard to deferred payment terms such as
rent holidays that defer the commencement date of required payments. Additionally, incentives received are
treated as a reduction of costs over the term of the agreement.

The Company establishes assets and liabilities for the present value of estimated future costs to retire long-

lived assets at the termination or expiration of a lease. Such assets are depreciated over the lease period into
operating expense, and the recorded liabilities are accreted to the future value of the estimated retirement costs.

The Company records assets and liabilities for the estimated construction costs incurred under build-to-suit

lease arrangements to the extent it is involved in the construction of structural improvements or takes
construction risk prior to commencement of a lease.

Accounting for Stock-Based Expense

The Company recognizes stock-based expenses related to stock options and restricted stock awards on a
straight-line basis over the requisite service period of the awards, which is generally the vesting term of four

years. The aggregate stock compensation remaining to be amortized to costs and expenses will be recognized
over a weighted average period of 2.0 years. The Company recognizes stock-based expenses related to shares
issued pursuant to its 2004 Employee Stock Purchase Plan (“ESPP”) on a straight-line basis over the offering
period, which is 12 months. Stock-based expenses are recognized net of estimated forfeiture activity. The
estimated forfeiture rate applied is based on historical forfeiture rates. The Company does not anticipate paying
any cash dividends in the foreseeable future and therefore uses an expected dividend yield of zero in the option
pricing model.

The fair value of each stock option grant was estimated on the date of grant using the Black-Scholes option

pricing model with the following assumptions and fair value per share:

Stock Options

Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Estimated life . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . .
Weighted-average fair value per share of

Fiscal Year Ended January 31,

2016

2015

2014

32 - 37%

37%

37 - 43%

3.5 years

3.6 years
1.09 - 1.42% 1.12 - 1.53% 0.48 - 1.21%

3.4 years

grants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20.22

17.20

14.08

ESPP

Fiscal Year Ended January 31,

2016

2015

2014

30 - 34%

32 - 35%

31 - 35%

0.75 years
0.75 years
0.06 - 0.76% 0.07 - 0.23% 0.07 - 0.10%

0.75 years

grants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19.49

14.56

10.30

The Company estimated its future stock price volatility considering both its observed option-implied
volatilities and its historical volatility calculations. Management believes this is the best estimate of the expected
volatility over the expected life of its stock options and stock purchase rights.

The estimated life for the stock options was based on an analysis of historical exercise activity. The
estimated life of the ESPP was based on the two purchase periods within each offering period. The risk-free
interest rate is based on the rate for a U.S. government security with the same estimated life at the time of the
option grant and the stock purchase rights.

Advertising Expenses

Advertising is expensed as incurred. Advertising expense was $315.6 million, $203.6 million and

$155.8 million for fiscal 2016, 2015 and 2014, respectively.

Income Taxes

The Company uses the asset and liability method of accounting for income taxes. Under this method,
deferred tax assets and liabilities are determined based on temporary differences between the financial statement
and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are
expected to reverse. The effect on deferred tax assets and liabilities of a change in tax laws is recognized in the
consolidated statement of operations in the period that includes the enactment date.

The Company’s tax positions are subject to income tax audits by multiple tax jurisdictions throughout the

world. The Company recognizes the tax benefit of an uncertain tax position only if it is more likely than not that
the position is sustainable upon examination by the taxing authority, solely based on its technical merits. The tax

benefit recognized is measured as the largest amount of benefit which is greater than 50 percent likely to be
realized upon settlement with the taxing authority. The Company recognizes interest accrued and penalties
related to unrecognized tax benefits in the income tax provision.

Valuation allowances are established when necessary to reduce deferred tax assets to the amounts that are more

likely than not expected to be realized based on the weighting of positive and negative evidence. Future realization
of deferred tax assets ultimately depends on the existence of sufficient taxable income of the appropriate character
(for example, ordinary income or capital gain) within the carryback or carryforward periods available under the
applicable tax law. The Company regularly reviews the deferred tax assets for recoverability based on historical
taxable income, projected future taxable income, the expected timing of the reversals of existing temporary
differences and tax planning strategies. The Company’s judgments regarding future profitability may change due to
many factors, including future market conditions and the ability to successfully execute its business plans and/or tax
planning strategies. Should there be a change in the ability to recover deferred tax assets, the tax provision would
increase or decrease in the period in which the assessment is changed.

Foreign Currency Translation

The functional currency of the Company’s major foreign subsidiaries is generally the local currency.

Adjustments resulting from translating foreign functional currency financial statements into U.S. dollars are
recorded as a separate component on the consolidated statements of comprehensive loss. Foreign currency
transaction gains and losses are included in net loss for the period. All assets and liabilities denominated in a
foreign currency are translated into U.S. dollars at the exchange rate on the balance sheet date. Revenues and
expenses are translated at the average exchange rate during the period. Equity transactions are translated using
historical exchange rates.

Warranties and Indemnification

The Company’s enterprise cloud computing services are typically warranted to perform in a manner
consistent with general industry standards that are reasonably applicable and materially in accordance with the
Company’s online help documentation under normal use and circumstances.

The Company’s arrangements generally include certain provisions for indemnifying customers against
liabilities if its products or services infringe a third party’s intellectual property rights. To date, the Company has
not incurred any material costs as a result of such obligations and has not accrued any liabilities related to such
obligations in the accompanying consolidated financial statements.

The Company has also agreed to indemnify its directors and executive officers for costs associated with any

fees, expenses, judgments, fines and settlement amounts incurred by any of these persons in any action or
proceeding to which any of those persons is, or is threatened to be, made a party by reason of the person’s service
as a director or officer, including any action by the Company, arising out of that person’s services as the
Company’s director or officer or that person’s services provided to any other company or enterprise at the
Company’s request. The Company maintains director and officer insurance coverage that would generally enable
the Company to recover a portion of any future amounts paid. The Company may also be subject to
indemnification obligations by law with respect to the actions of its employees under certain circumstances and
in certain jurisdictions.

New Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update
No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU 2014-09”) which amended the existing
FASB Accounting Standards Codification. This standard establishes a principle for recognizing revenue upon the
transfer of promised goods or services to customers, in an amount that reflects the expected consideration received

in exchange for those goods or services. The standard also provides guidance on the recognition of costs related to
obtaining and fulfilling customer contracts. The FASB deferred the effective date for the new revenue reporting
standard for entities reporting under U.S. GAAP for one year. In accordance with the deferral, ASU 2014-09 will be
effective for fiscal 2019, including interim periods within that reporting period. The Company is currently in the
process of assessing the adoption methodology, which allows the amendment to be applied retrospectively to each
prior period presented, or with the cumulative effect recognized as of the date of initial application. The Company is
also evaluating the impact of the adoption of ASU 2014-09 on its condensed consolidated financial statements and
has not determined whether the effect will be material to either its revenue results or its deferred commissions
balances.

In September 2015, the FASB issued Accounting Standards Update No. 2015-16, “Simplifying the
Accounting for Measurement-Period Adjustments (Topic 805)” (“ASU 2015-16”) which eliminates the
requirement to restate prior period financial statements for measurement period adjustments in business
combinations. ASU 2015-16 requires that the cumulative impact of a measurement period adjustment (including
the impact on prior periods) be recognized in the reporting period in which the adjustment is identified. The new
standard is effective for interim and annual periods beginning after December 15, 2015 and early adoption is
permitted. The Company is evaluating the impact of the adoption of ASU 2015-16 on its consolidated financial
statements.

In November 2015, the FASB issued Accounting Standards Update No. 2015-17, “Income Taxes
(Topic 740): Balance Sheet Classification of Deferred Taxes” (“ASU 2015-17”) which requires all deferred
income taxes to be classified as noncurrent on the balance sheet. The amendments would be effective for annual
periods beginning after December 15, 2016. The Company early adopted this standard retrospectively for all
prior periods and reclassified all current deferred tax assets and liabilities to noncurrent deferred tax assets and
liabilities on the consolidated balance sheets for all periods presented.

In February 2016, the FASB issued Accounting Standards Update No. 2016-02, “Leases (Topic 842)”
(“ASU 2016-02”), which requires lessees to put most leases on their balance sheets but recognize the expenses
on their income statements in a manner similar to current practice. ASU 2016-02 states that a lessee would
recognize a lease liability for the obligation to make lease payments and a right-to-use asset for the right to use
the underlying asset for the lease term. The new standard is effective for interim and annual periods beginning
after December 15, 2018 and early adoption is permitted. The Company is currently evaluating the impact to its
consolidated financial statements.

Reclassifications

Certain reclassifications to the fiscal 2015 balances were made to conform to the current period presentation

in the Balance Sheet. These reclassifications include strategic investments and other assets, net.

2. Investments

Marketable Securities

At January 31, 2016, marketable securities consisted of the following (in thousands):

Investments classified as Marketable Securities

Amortized
Cost

Unrealized
Gains

Unrealized
Losses

Corporate notes and obligations . . . . . . . . . . . .
U.S. treasury securities . . . . . . . . . . . . . . . . . . .
Mortgage backed obligations . . . . . . . . . . . . . .
Asset backed securities . . . . . . . . . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . . . . . . . . .
Foreign government obligations . . . . . . . . . . . .
U.S. agency obligations . . . . . . . . . . . . . . . . . . .
Covered bonds . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 949,266
157,625
104,242
271,292
44,934
18,014
16,076
6,690

Total marketable securities . . . . . . . . . . . . . . . .

$1,568,139

$1,398
375
106
186
209
42
16
148

$2,480

$(2,983)
(56)
(323)
(226)
(6)
(5)
(6)
0

Fair Value

$ 947,681
157,944
104,025
271,252
45,137
18,051
16,086
6,838

$(3,605)

$1,567,014

At January 31, 2015, marketable securities consisted of the following (in thousands):

Investments classified as Marketable Securities

Amortized
Cost

Unrealized
Gains

Unrealized
Losses

Corporate notes and obligations . . . . . . . . . . . . . . .
U.S. treasury securities . . . . . . . . . . . . . . . . . . . . . .
Mortgage backed obligations . . . . . . . . . . . . . . . . .
Asset backed securities . . . . . . . . . . . . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . . . . . . . . . . . .
Foreign government obligations . . . . . . . . . . . . . . .
U.S. agency obligations . . . . . . . . . . . . . . . . . . . . . .
Covered bonds . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$605,724
73,226
44,181
120,049
36,447
12,023
19,488
66,816

Total marketable securities . . . . . . . . . . . . . . . . . . .

$977,954

$3,031
257
159
131
115
278
26
1,185

$5,182

$(481)
(1)
(415)
(43)
(25)
0
(4)
0

$(969)

Fair Value

$608,274
73,482
43,925
120,137
36,537
12,301
19,510
68,001

$982,167

The duration of the investments classified as marketable securities is as follows (in thousands):

Recorded as follows:
Short-term (due in one year or less) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term (due after one year) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of

January 31,
2016

January 31,
2015

$ 183,018
1,383,996

$ 87,312
894,855

$1,567,014

$982,167

As of January 31, 2016, the following marketable securities were in an unrealized loss position (in

thousands):

Corporate notes and obligations . . . .
U.S. treasury securities . . . . . . . . . . .
Mortgage backed obligations . . . . . . .
Asset backed securities . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . .
U.S. agency obligations . . . . . . . . . . .
Foreign government obligations . . . .

Less than 12 Months

12 Months or Greater

Total

Fair Value

$531,258
50,434
61,055
135,917
4,553
5,989
5,523

Unrealized
Losses

Fair Value

Unrealized
Losses

$(2,472)
(56)
(274)
(199)
(4)
(6)
(5)

$48,047
0
4,780
5,490
1,959
0
0

$(511)
0
(49)
(27)
(2)
0
0

Fair Value

$579,305
50,434
65,835
141,407
6,512
5,989
5,523

Unrealized
Losses

$(2,983)
(56)
(323)
(226)
(6)
(6)
(5)

$794,729

$(3,016)

$60,276

$(589)

$855,005

$(3,605)

The unrealized loss for each individual fixed rate marketable securities was less than $115,000. The
Company does not believe any of the unrealized losses represent an other-than-temporary impairment based on
its evaluation of available evidence as of January 31, 2016. The Company expects to receive the full principal
and interest on all of these marketable securities.

Fair Value Measurement

All of the Company’s cash equivalents, marketable securities and foreign currency derivative contracts are
classified within Level 1 or Level 2 because the Company’s cash equivalents, marketable securities and foreign
currency derivative contracts are valued using quoted market prices or alternative pricing sources and models
utilizing observable market inputs.

The Company uses a three-tier fair value hierarchy, which prioritizes the inputs used in the valuation

methodologies in measuring fair value:

Level 1. Quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2. Other inputs that are directly or indirectly observable in the marketplace.

Level 3. Unobservable inputs which are supported by little or no market activity.

The following table presents information about the Company’s assets and liabilities that are measured at fair

value as of January 31, 2016 and indicates the fair value hierarchy of the valuation (in thousands):

Description

Cash equivalents (1):

Quoted Prices in
Active Markets
for Identical Assets
(Level 1)

Significant Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Balances as of
January 31,
2016

Time deposits . . . . . . . . . . . . . . . . . . .
Money market mutual funds . . . . . . . .
Commercial Paper . . . . . . . . . . . . . . . .
Agency and sovereign paper . . . . . . . .

0
216,107
0
0

$ 236,798
0
159,230
13,599

Marketable securities:

Corporate notes and obligations . . . . .
U.S. treasury securities . . . . . . . . . . . .
Mortgage backed obligations . . . . . . .
Asset backed securities . . . . . . . . . . . .
Municipal securities . . . . . . . . . . . . . .
Foreign government obligations . . . . .
U.S. agency obligations . . . . . . . . . . . .
Covered bonds . . . . . . . . . . . . . . . . . . .

Foreign currency derivative

contracts (2) . . . . . . . . . . . . . . . . . . . . . . .

0
0
0
0
0
0
0
0

947,681
157,944
104,025
271,252
45,137
18,051
16,086
6,838

4,731

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . .

$216,107

$1,981,372

Liabilities
Foreign currency derivative

contracts (3) . . . . . . . . . . . . . . . . . . . . . . .

Total Liabilities . . . . . . . . . . . . . . . . . . . . . .

14,025

0
0
0
0

0
0
0
0
0
0
0
0

$ 236,798
216,107
159,230
13,599

947,681
157,944
104,025
271,252
45,137
18,051
16,086
6,838

4,731

$2,197,479

14,025

(1)

(2)

(3)

Included in “cash and cash equivalents” in the accompanying consolidated balance sheet as of January 31,
2016, in addition to $532.6 million of cash.
Included in “prepaid expenses and other current assets” in the accompanying consolidated balance sheet as
of January 31, 2016.
Included in “accounts payable, accrued expenses and other liabilities” in the consolidated balance sheet as
of January 31, 2016.

The following table presents information about the Company’s assets and liabilities that are measured at fair

value as of January 31, 2015 and indicates the fair value hierarchy of the valuation (in thousands):

Description

Cash equivalents (1):

Quoted Prices in
Active Markets
for Identical Assets
(Level 1)

Significant Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Balances as of
January 31,
2015

Time deposits . . . . . . . . . . . . . . . . . . .
Money market mutual funds . . . . . . . .

0
13,983

$ 292,487
0

Marketable securities:

Foreign currency derivative

contracts (2) . . . . . . . . . . . . . . . . . . . . . . .

0
0
0
0
0
0
0
0

608,274
73,482
43,925
120,137
36,537
12,301
19,510
68,001

10,611

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . .

$13,983

$1,285,265

Liabilities
Foreign currency derivative

contracts (3) . . . . . . . . . . . . . . . . . . . . . . .

Total Liabilities . . . . . . . . . . . . . . . . . . . . . .

5,694

0
0

0
0
0
0
0
0
0
0

$ 292,487
13,983

608,274
73,482
43,925
120,137
36,537
12,301
19,510
68,001

10,611

$1,299,248

5,694

(1)

(2)

(3)

Included in “cash and cash equivalents” in the accompanying consolidated balance sheet as of January 31,
2015, in addition to $601.6 million of cash.
Included in “prepaid expenses and other current assets” in the accompanying consolidated balance sheet as
of January 31, 2015.
Included in “accounts payable, accrued expenses and other liabilities” in the accompanying consolidated
balance sheet as of January 31, 2015.

Derivative Financial Instruments

The Company enters into foreign currency derivative contracts with financial institutions to reduce the risk

that its cash flows and earnings will be adversely affected by foreign currency exchange rate fluctuations. The
Company uses forward currency derivative contracts to minimize the Company’s exposure to balances primarily
denominated in Euros, Japanese yen, Canadian dollars, Australian dollars and British pounds. The Company’s
foreign currency derivative contracts, which are not designated as hedging instruments, are used to reduce the
exchange rate risk associated primarily with intercompany receivables and payables. The Company’s derivative
financial instruments program is not designated for trading or speculative purposes. As of January 31, 2016 and
2015, the foreign currency derivative contracts that were not settled were recorded at fair value on the
consolidated balance sheets.

Foreign currency derivative contracts are marked-to-market at the end of each reporting period with gains

and losses recognized as other expense to offset the gains or losses resulting from the settlement or
remeasurement of the underlying foreign currency denominated receivables and payables. While the contract or
notional amount is often used to express the volume of foreign currency derivative contracts, the amounts
potentially subject to credit risk are generally limited to the amounts, if any, by which the counterparties’
obligations under the agreements exceed the obligations of the Company to the counterparties.

Details on outstanding foreign currency derivative contracts related primarily to intercompany receivables

and payables are presented below (in thousands):

Notional amount of foreign currency derivative contracts . . . . . . . . . . . .
Fair value of foreign currency derivative contracts . . . . . . . . . . . . . . . . .

$1,274,515
(9,294)
$

$942,086
4,917
$

The fair value of the Company’s outstanding derivative instruments are summarized below (in thousands):

As of January 31,

2016

2015

Fair Value of Derivative Instruments

As of January 31,

Balance Sheet Location

2016

2015

Derivative Assets
Derivatives not designated as hedging

instruments:

Foreign currency derivative

contracts . . . . . . . . . . . . . . . . . . . . .

Prepaid expenses and
other current assets

$ 4,731

$10,611

Derivative Liabilities
Derivatives not designated as hedging

instruments:

Foreign currency derivative

contracts . . . . . . . . . . . . . . . . . . . . .

Accounts payable,
accrued expenses
and other liabilities

$14,025

$ 5,694

The effect of the derivative instruments not designated as hedging instruments on the consolidated

statements of operations during fiscal 2016, 2015 and 2014, respectively, are summarized below (in thousands):

Derivatives Not Designated as Hedging
Instruments

Gains (losses) on Derivative Instruments
Recognized in Income

Fiscal Year Ended January 31,

Location

2016

2015

2014

Foreign currency derivative contracts . . . . . . . . . . . .

Other expense

$(25,786)

$(1,186)

$108

Strategic Investments

The Company’s strategic investments are comprised of marketable equity securities and non-marketable

debt and equity securities. Marketable equity securities are measured using quoted prices in their respective
active markets and the non-marketable equity and debt securities are recorded at cost. These investments are
presented on the consolidated balance sheets within strategic investments.

As of January 31, 2016, the Company had six investments in marketable equity securities with a fair value
of $16.2 million, which includes an unrealized gain of $8.5 million. As of January 31, 2015, the Company had four
investments in marketable equity securities with a fair value of $17.8 million, which included an unrealized gain
of $13.1 million. The change in the fair value of the investments in publicly held companies is recorded in the
consolidated balance sheets within strategic investments and accumulated other comprehensive loss.

The Company’s interest in non-marketable debt and equity securities consists of noncontrolling debt and
equity investments in privately held companies. The Company’s investments in these privately held companies are
reported at cost or marked down to fair value when an event or circumstance indicates an other-than-temporary

decline in value has occurred. These investments are valued using significant unobservable inputs or data in an
inactive market and the valuation requires the Company’s judgment due to the absence of market prices and
inherent lack of liquidity.

As of January 31, 2016 and 2015, the carrying value of the Company’s non-marketable debt and equity

securities was $504.5 million and $158.0 million, respectively. The estimated fair value of the non-marketable
debt and equity securities was approximately $714.1 million and $280.0 million as of January 31, 2016
and January 31, 2015, respectively. These investments are measured using the cost method of accounting,
therefore the unrealized gains of $209.6 million and $122.0 million as of January 31, 2016 and January 31, 2015,
respectively, are not recorded in the consolidated financial statements.

Strategic investments consisted of the following (in thousands):

Description

Fiscal year ended January 31, 2016

Balance at
Beginning of
Year

Additions

Sales,
Dispositions
and Fair
Market Value
Adjustments (1)

Balance at
End of Year

Strategic investments . . . . . . . . . . . . . . .

$175,774

386,219

(41,272)

$520,721

Fiscal year ended January 31, 2015

Strategic investments . . . . . . . . . . . . . . .

$ 92,489

101,774

(18,489)

$175,774

(1) Amounts include the release of the cost-basis and the current unrealized gain or loss balance recorded in
accumulated other comprehensive loss when shares of a publicly-held investment are sold, disposition-
related reductions of a cost-basis investment if a privately-held company within the portfolio is acquired by
another company, fair market value adjustments such as cost basis reductions related to impairments that are
other-than-temporary and unrealized gains or losses related to investments held in publicly traded
companies.

Investment Income

Investment income consists of interest income, realized gains, and realized losses on the Company’s cash,

cash equivalents and marketable securities. The components of investment income are presented below (in
thousands):

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$14,146
3,287
(2,092)

$10,129
517
(608)

$ 9,512
5,952
(5,246)

Total investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,341

$10,038

$10,218

Fiscal Year Ended January 31,

2016

2015

2014

Reclassification adjustments out of accumulated other comprehensive loss into net loss were immaterial for

fiscal 2016, 2015 and 2014, respectively.

3. Property and Equipment

Property and equipment, net consisted of the following (in thousands):

As of January 31,

2016

2015

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computers, equipment and software . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 183,888
614,081
1,281,766
82,242
473,688

0
125,289
1,171,762
71,881
376,761

Less accumulated depreciation and amortization . . . . . . . . . . . .

2,635,665
(919,837)

1,745,693
(619,827)

$1,715,828

$1,125,866

Depreciation and amortization expense totaled $302.0 million, $246.6 million and $185.9 million during

fiscal 2016, 2015 and 2014, respectively.

Computers, equipment and software at January 31, 2016 and 2015 included a total of $747.1 million and

$734.7 million acquired under capital lease agreements, respectively. Accumulated amortization relating to
computers, equipment and software under capital leases totaled $310.3 million and $206.7 million, respectively,
at January 31, 2016 and 2015. Amortization of assets under capital leases is included in depreciation and
amortization expense.

Land

In August 2014, the Company sold approximately 3.7 net acres of its undeveloped real estate, which had

been classified as held for sale, for a total of $72.5 million. The Company recognized a gain of $7.8 million, net
of closing costs, on the sale of this portion of the Company’s land and building improvements.

Separately, in September 2014, the Company sold approximately 1.5 net acres of its remaining undeveloped

real estate, which had been classified as held for sale, and the remaining portion of the perpetual parking rights,
for a total of $125.0 million. The Company recognized a gain of $7.8 million, net of closing costs, on the sale of
this portion of the Company’s land, building improvements and perpetual parking rights.

In October 2015, the Company sold approximately 8.8 net acres of undeveloped real estate and the

associated perpetual parking rights in San Francisco, California, which were classified as held for sale. The total
proceeds from the sale were $157.1 million, of which the Company received $127.1 million in October 2015 and
previously received a nonrefundable deposit in the amount of $30.0 million during April 2014. The Company
recognized a gain of $21.8 million, net of closing costs, on the sale of this portion of the Company’s land and
building improvements and perpetual parking rights.

Building

In December 2013, the Company entered into a lease agreement for approximately 445,000 rentable square

feet of office space at 350 Mission Street in San Francisco, California. The space rented is for the total office space
available in the building, which is in the process of being constructed. As a result of the Company’s involvement
during the construction period, the Company is considered for accounting purposes to be the owner of the
construction project. As of January 31, 2016, the Company had capitalized $174.6 million of construction costs,
based on the construction costs incurred to date by the landlord, and recorded a corresponding current and
noncurrent financing obligation liability of $15.4 million and $196.7 million, respectively. As of January 31, 2015,

the Company had capitalized $125.3 million of construction costs, based on the construction costs incurred to date
by the landlord, and recorded a corresponding noncurrent financing obligation liability of $125.3 million. The total
expected financing obligation associated with this lease upon completion of the construction of the building,
inclusive of the amounts currently recorded, is $334.0 million, including interest (see Note 10 “Commitments” for
future commitment details). The obligation will be settled through monthly lease payments to the landlord once the
office space is ready for occupancy. To the extent that operating expenses for 350 Mission are material, the
Company, as the deemed accounting owner, will record the operating expenses. In April 2015, the building was
placed into service and depreciation commenced.

4. Business Combinations

50 Fremont

In February 2015, the Company acquired 50 Fremont Street, a 41 -story building totaling approximately
817,000 rentable square feet located in San Francisco, California (“50 Fremont”). At the time of the acquisition,
the Company was leasing approximately 500,000 square feet of the available space in 50 Fremont. As of
January 31, 2016, the Company occupied approximately 567,000 square feet. The Company acquired 50 Fremont
for the purpose of expanding its global headquarters in San Francisco. Pursuant to the acquisition agreement, the
Company also acquired existing third-party leases and other intangible property, terminated the Company’s
existing office leases with the seller and assumed the seller’s outstanding loan on 50 Fremont. In accordance with
Accounting Standards Codification 805 (“ASC 805”), Business Combinations, the Company accounted for the
building purchase as a business combination.

The purchase consideration for the corporate headquarters building was as follows (in thousands):

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loan assumed on 50 Fremont
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prorations due to ownership transfer midmonth . . . . . . . . . . . . . . . . . .

Fair Value

$435,189
200,000
2,411

Total purchase consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$637,600

The following table summarizes the fair values of net tangible and intangible assets acquired (in thousands):

Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Termination of salesforce operating lease . . . . . . . . . . . . . . . . . . . . . . .
Acquired lease intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loan assumed on 50 Fremont fair market value adjustment . . . . . . . . .

Fair Value

$435,390
183,888
9,483
7,590
1,249

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$637,600

To fund the purchase of 50 Fremont, the Company used $115.0 million of restricted cash that the Company

had on the balance sheet as of January 31, 2015.

In connection with the purchase, the Company recognized a net non-cash gain totaling approximately
$36.6 million on the termination of the lease signed in January 2012. This amount reflects a gain of $46.1 million
for the reversal of tenant incentives provided from the previous landlord at the inception of the lease and a loss of
$9.5 million related to the termination of the Company’s operating lease. The tax impact as a result of the
difference between tax and book basis of the building is insignificant after considering the impact of the
Company’s valuation allowance. The amounts above have been included in the Company’s consolidated
statements of operations and consolidated balance sheet. The Company has included the rental income from third

party leases with other tenants in the building, and the proportionate share of building expenses for those leases
in other expense in the Company’s consolidated results of operations from the date of acquisition. These amounts
are recorded in other expense as this net rental income is not part of our core operations. These amounts were not
material for the periods presented.

Business Combinations Fiscal 2016

During fiscal 2016, the Company acquired several companies for an aggregate of $60.1 million in cash, net

of cash acquired, and has included the financial results of these companies in its consolidated financial
statements from the respective dates of acquisition. These transactions, individually and in aggregate, are not
material to the Company. The Company accounted for these transactions as business combinations. In allocating
the purchase consideration for each company based on estimated fair values, the Company recorded $68.7
million of goodwill. Some of the goodwill balance associated with these transactions is deductible for U.S.
income tax purposes.

Fiscal Year 2015

RelateIQ, Inc.

On August 1, 2014, the Company acquired the outstanding stock of RelateIQ, Inc. (“RelateIQ”), a

relationship intelligence platform company that uses data science and machine learning to automatically capture
data from email, calendars and smartphone calls and provide data science-driven insights in real time. The
Company acquired RelateIQ for the assembled workforce and expected synergies with the Company’s current
offerings. The Company has included the financial results of RelateIQ in the consolidated financial statements
from the date of acquisition, which have not been material to date. The acquisition date fair value of the
consideration transferred for RelateIQ was approximately $340.2 million, which consisted of the following (in
thousands, except share data):

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock (6,320,735 shares) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of stock options and restricted stock awards assumed . . . . .

Fair Value

1,123
338,033
1,050

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$340,206

The fair value of the stock options assumed by the Company was determined using the Black-Scholes
option pricing model. The share conversion ratio of 0.12 was applied to convert RelateIQ’s outstanding equity
awards for RelateIQ’s common stock into equity awards for shares of the Company’s common stock.

The following table summarizes the estimated fair values of assets acquired and liabilities assumed as of the

date of acquisition (in thousands):

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current and noncurrent liabilities . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fair Value

$ 39,194
16,200
289,857
(4,700)
(345)

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$340,206

The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets

acquired was recorded as goodwill. The fair values assigned to tangible assets acquired, liabilities assumed and
identifiable intangible assets are based on management’s estimates and assumptions.

The following table sets forth the components of identifiable intangible assets acquired (in thousands) and

their estimated useful lives as of the date of acquisition:

Developed technology . . . . . . . . . . . . . . . . . . . . .
Customer relationships and other purchased

Fair
Value

Useful Life

$14,470

7 years

intangible assets . . . . . . . . . . . . . . . . . . . . . . . .

1,730

1-3 years

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$16,200

The amount recorded for developed technology represents the estimated fair value of RelateIQ’s

relationship intelligence technology. The amount recorded for customer relationships represent the fair values of
the underlying relationships with RelateIQ customers. The goodwill balance is primarily attributed to the
assembled workforce and expanded market opportunities when integrating RelateIQ’s relationship intelligence
technology with the Company’s other offerings. The goodwill balance is not deductible for U.S. income tax
purposes.

The Company assumed unvested equity awards for shares of RelateIQ’s common stock with a fair value of

$33.9 million. Of the total consideration, $1.1 million was allocated to the purchase consideration and
$32.8 million was allocated to future services and will be expensed over the remaining service periods on a
straight-line basis.

Goodwill

Goodwill represents the excess of the purchase price in a business combination over the fair value of net
tangible and intangible assets acquired. Goodwill amounts are not amortized, but rather tested for impairment at
least annually during the fourth quarter.

Goodwill consisted of the following (in thousands):

Balance as of January 31, 2014 . . . . . . . . . . . . . . . . . . . . . .
RelateIQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finalization of acquisition date fair values . . . . . . . . .

Balance as of January 31, 2015 . . . . . . . . . . . . . . . . . . . . . .
Other acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finalization of acquisition date fair values . . . . . . . . .

$3,500,823
289,857
(8,020)

3,782,660
68,655
(1,378)

Balance as of January 31, 2016 . . . . . . . . . . . . . . . . . . . . . .

$3,849,937

There was no impairment of goodwill during fiscal 2016, 2015 or 2014.

Intangible Assets

Intangible assets acquired resulting from business combinations are as follows as of January 31, 2016

(in thousands):

Gross
Fair Value

Accumulated
Amortization

Net Book
Value

Acquired developed technology . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . .
Trade name and trademark . . . . . . . . . . . . . . . .
Territory rights and other . . . . . . . . . . . . . . . . .
50 Fremont lease intangibles . . . . . . . . . . . . . .

$ 684,260
410,763
38,980
12,372
7,713

$(451,889)
(160,866)
(38,980)
(8,585)
(3,762)

$232,371
249,897
0
3,787
3,951

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,154,088

$(664,082)

$490,006

Weighted
Average
Remaining
Useful Life

3.4
5.2
0.0
2.6
2.3

4.3

Intangible assets acquired resulting from business combinations were as follows as of January 31, 2015

(in thousands):

Gross
Fair Value

Accumulated
Amortization

Net Book
Value

Acquired developed technology . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . .
Trade name and trademark . . . . . . . . . . . . . . . .
Territory rights . . . . . . . . . . . . . . . . . . . . . . . . .

$ 674,160
409,603
38,980
12,355

$(371,997)
(107,245)
(17,142)
(6,522)

$302,163
302,358
21,838
5,833

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,135,098

$(502,906)

$632,192

Weighted
Average
Remaining
Useful Life

4.3
6.1
1.0
3.1

5.0

The expected future amortization expense for purchased intangible assets as of January 31, 2016 is as

follows (in thousands):

Fiscal Period:
Fiscal 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$131,491
118,762
101,425
73,268
45,859
19,201

Total amortization expense . . . . . . . . . . . . . . . . . . . . . . . . . .

$490,006

5. Debt

Convertible Senior Notes

(in thousands)

0.25% Convertible Senior Notes due April 1,
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Par Value
Outstanding

Equity
Component
Recorded
at Issuance

Liability Component of Par
Value as of January 31,
2015
2016

$1,150,000

$122,421(1) $1,095,059

$1,070,692

(1) This amount represents the equity component recorded at the initial issuance of the 0.25% convertible senior

notes.

In March 2013, the Company issued at par value $1.15 billion of 0.25% convertible senior notes (the

“0.25% Senior Notes”) due April 1, 2018, unless earlier purchased by the Company or converted. Interest is
payable semi-annually, in arrears on April 1 and October 1 of each year.

The 0.25% Senior Notes are governed by an indenture between the Company, as issuer, and U.S. Bank

National Association, as trustee. The 0.25% Senior Notes are unsecured and do not contain any financial
covenants or any restrictions on the payment of dividends, the incurrence of senior debt or other indebtedness, or
the issuance or repurchase of securities by the Company.

If converted, holders of the 0.25% Senior Notes will receive cash equal to the principal amount, and at the

Company’s election, cash, shares of the Company’s common stock, or a combination of cash and shares, for any
amounts in excess of the principal amounts.

Certain terms of the conversion features of the 0.25% Senior Notes are as follows:

Conversion
Rate per $1,000
Par Value

Initial
Conversion
Price per
Share

Convertible Date

0.25% Senior Notes . . . . . . . . . . . . . . . . . .

15.0512

$66.44

January 1, 2018

Throughout the term of the 0.25% Senior Notes, the conversion rate may be adjusted upon the occurrence of

certain events, including any cash dividends. Holders of the 0.25% Senior Notes will not receive any cash
payment representing accrued and unpaid interest upon conversion of a Note. Accrued but unpaid interest will be
deemed to be paid in full upon conversion rather than canceled, extinguished or forfeited.

Holders may convert the 0.25% Senior Notes under the following circumstances:

•

during any fiscal quarter, if, for at least 20 trading days during the 30 consecutive trading day period
ending on the last trading day of the immediately preceding fiscal quarter, the last reported sales price
of the Company’s common stock for such trading day is greater than or equal to 130% of the applicable
conversion price on such trading day share of common stock on such last trading day;

in certain situations, when the trading price of the 0.25% Senior Notes is less than 98% of the product
of the sale price of the Company’s common stock and the conversion rate;

upon the occurrence of specified corporate transactions described under the 0.25% Senior Notes
indenture, such as a consolidation, merger or binding share exchange; or

at any time on or after the convertible date noted above.

Holders of the 0.25% Senior Notes have the right to require the Company to purchase with cash all or a
portion of the Notes upon the occurrence of a fundamental change, such as a change of control, at a purchase
price equal to 100% of the principal amount of the 0.25% Senior Notes plus accrued and unpaid interest.
Following certain corporate transactions that constitute a change of control, the Company will increase the
conversion rate for a holder who elects to convert the 0.25% Senior Notes in connection with such change of
control.

In accounting for the issuances of the 0.25% Senior Notes, the Company separated the 0.25% Senior Notes

into liability and equity components. The carrying amount of the liability component was calculated by
measuring the fair value of a similar liability that does not have an associated convertible feature. The carrying
amount of the equity component representing the conversion option was determined by deducting the fair value
of the liability component from the par value of the 0.25% Senior Notes as a whole. The excess of the principal
amount of the liability component over its carrying amount (“debt discount”) is amortized to interest expense
over the term of the 0.25% Senior Notes. The equity component is not remeasured as long as it continues to meet
the conditions for equity classification.

100

In accounting for the transaction costs related to the 0.25% Senior Notes issuance, the Company allocated
the total amount incurred to the liability and equity components based on its relative values. Transaction costs
attributable to the liability component are being amortized to expense over the terms of the 0.25% Senior Notes,
and transaction costs attributable to the equity component were netted with the equity component in temporary
stockholders’ equity and stockholders’ equity.

The 0.25% Senior Notes consisted of the following (in thousands):

As of

January 31,
2016

January 31,
2015

Liability component :
Principal:

0.25% Senior Notes (1) . . . . . . . . . . . . . . . .

$1,150,000

Less: debt discount, net

0.25% Senior Notes (2) . . . . . . . . . . . . . . . .

(54,941)

(79,308)

Net carrying amount

. . . . . . . . . . . . . . . . . . . . . . . . . .

$1,095,059

$1,070,692

(1) The effective interest rates of the 0.25% Senior Notes is 2.53%. These interest rates were based on the

(2)

interest rates of a similar liability at the time of issuance that did not have an associated convertible feature.
Included in the consolidated balance sheets within Convertible 0.25% Senior Notes (which is classified as a
noncurrent liability) and is amortized over the life of the 0.25% Senior Notes using the effective interest rate
method.

The total estimated fair values of the Company’s 0.25% Senior Notes at January 31, 2016 was $1.4 billion.

The fair value was determined based on the closing trading price per $100 of the 0.25% Senior Notes as of the
last day of trading for fiscal 2016.

Based on the closing price of the Company’s common stock of $68.06 on January 29, 2016, the if-converted

value of the 0.25% Senior Notes exceeded their principal amount by approximately $28.0 million. Based on the
terms of the 0.25% Senior Notes, the Senior Notes were not convertible at any time during the fiscal year ended
January 31, 2016.

Note Hedges

To minimize the impact of potential economic dilution upon conversion of the Notes, the Company entered

into convertible note hedge transactions with respect to its common stock (the “Note Hedges”).

(in thousands, except for shares)

Date

Purchase

0.25% Note Hedges . . . . . . . . . . . . . . . . . . . . . . . March 2013

$153,800

17,308,880

The Note Hedges cover shares of the Company’s common stock at a strike price that corresponds to the
initial conversion price of the respective Notes, also subject to adjustment, and are exercisable upon conversion
of the Notes. The Note Hedges will expire upon the maturity of the Notes. The Note Hedges are intended to
reduce the potential economic dilution upon conversion of the Notes in the event that the market value per share
of the Company’s common stock, as measured under the Notes, at the time of exercise is greater than the
conversion price of the Notes. The Note Hedges are separate transactions and are not part of the terms of the
Notes. Holders of the Notes will not have any rights with respect to the Note Hedges. The Note Hedges do not
impact earnings per share.

101

Warrants

Date

Proceeds
(in thousands)

Strike
Price

0.25% Warrants . . . . . . . . . . . . . . . . . . . . . . . March 2013

$84,800

17,308,880

$90.40

In March 2013, the Company also entered into a warrants transaction (the “ 0.25% Warrants”), whereby the
Company sold warrants to acquire, subject to anti-dilution adjustments, shares of the Company’s common stock.
The 0.25% Warrants were anti-dilutive for the periods presented. The 0.25% Warrants are separate transactions
entered into by the Company and are not part of the terms of the 0.25% Senior Notes or the 0.25% Note Hedges.
Holders of the 0.25% Senior Notes and 0.25% Note Hedges will not have any rights with respect to the 0.25%
Warrants.

Term Loan

On July 11, 2013, the Company entered into a credit agreement (the “Prior Credit Agreement”) with Bank
of America, N.A. and certain other lenders. The Prior Credit Agreement provided for a $300.0 million term loan
(the “Term Loan”) maturing on July 11, 2016 (the “Term Loan Maturity Date”), which was entered into in
conjunction with and for purposes of funding the acquisition of ExactTarget in fiscal 2014. The Term Loan bore
interest at the Company’s option at either a base rate plus a spread of 0.50% to 1.00% or an adjusted LIBOR rate
as defined in the Prior Credit Agreement plus a spread of 1.50% to 2.00%.

In October 2014, the Company repaid the Term Loan in full and the Prior Credit Agreement was terminated.

Revolving Credit Facility

In October 2014, the Company entered into an agreement (the “Credit Agreement”) with Wells Fargo, N.A.

and certain other institutional lenders that provides for a $650.0 million unsecured revolving credit facility that
matures on October 6, 2019 (the “Credit Facility”). Immediately upon closing, the Company borrowed $300.0
million under the Credit Facility, approximately $262.5 million of which was used to repay in full the
indebtedness under the Company’s Term Loan, as described above. Borrowings under the Credit Facility bear
interest, at the Company’s option at either a base rate, as defined in the Credit Agreement, plus a margin of
0.00% to 0.75% or LIBOR plus a margin of 1.00% to 1.75%. The Company is obligated to pay ongoing
commitment fees at a rate between 0.125% and 0.25%. Such interest rate margins and commitment fees are
based on the Company’s consolidated leverage ratio for the preceding four fiscal quarter periods. Interest and the
commitment fees are payable in arrears quarterly. The Company may use amounts borrowed under the Credit
Facility for working capital, capital expenditures and other general corporate purposes, including permitted
acquisitions. Subject to certain conditions stated in the Credit Agreement, the Company may borrow amounts
under the Credit Facility at any time during the term of the Credit Agreement. The Company may also prepay
borrowings under the Credit Agreement, in whole or in part, at any time without premium or penalty, subject to
certain conditions, and amounts repaid or prepaid may be reborrowed.

The Credit Agreement contains certain customary affirmative and negative covenants, including a

consolidated leverage ratio covenant, a consolidated interest coverage ratio covenant, a limit on the Company’s
ability to incur additional indebtedness, dispose of assets, make certain acquisition transactions, pay dividends or
distributions, and certain other restrictions on the Company’s activities each defined specifically in the Credit
Agreement. The Company was in compliance with the Credit Agreement’s covenants as of January 31, 2016.

In March 2015, the Company paid down $300.0 million of outstanding borrowings under the Credit Facility.

There are currently no outstanding borrowings held under the Credit Facility as of January 31, 2016.

The weighted average interest rate on borrowings under the Credit Facility was 1.6% for the period

beginning October 6, 2014 and ended March 2015. The Company continues to pay a fee on the undrawn amount
of the Credit Facility.

102

Loan Assumed on 50 Fremont

The Company assumed a $200.0 million loan with the acquisition of 50 Fremont (the “Loan”). The Loan

bears an interest rate of 3.75% per annum and is due in June 2023. The Loan initially requires interest only
payments. Beginning in fiscal year 2019, principal and interest payments are required, with the remaining
principal due at maturity. For the fiscal year 2016, total interest expense recognized was $7.3 million. The Loan
can be prepaid at any time subject to a yield maintenance fee. The agreement governing the Loan contains certain
customary affirmative and negative covenants that the Company was in compliance with as of January 31, 2016.

Interest Expense on Convertible Senior Notes, Revolving Credit Facility and Loan Secured by 50 Fremont

The following table sets forth total interest expense recognized related to the Notes, the Term Loan and the

Credit Facility prior to capitalization of interest (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

Contractual interest expense . . . . . . . . . . . . . . . . . . .
Amortization of debt issuance costs . . . . . . . . . . . . . .
Amortization of debt discount . . . . . . . . . . . . . . . . . .

$11,879
4,105
24,504

$10,224
4,622
36,575

$10,195
4,470
46,942

$40,488

$51,421

$61,607

6. Other Balance Sheet Accounts

Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consisted of the following (in thousands):

As of

January 31,
2016

January 31,
2015

Prepaid income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer contract asset
. . . . . . . . . . . . . . . . . . . . . . . . .
Other taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . .

$ 22,044
1,423
27,341
199,786

$ 21,514
16,620
27,540
179,352

$250,594

$245,026

Customer contract asset reflects future billings of amounts that are contractually committed by
ExactTarget’s existing customers as of the acquisition date that will be billed in the next 12 months. As the
Company bills these customers this balance will reduce and accounts receivable will increase.

Included in prepaid expenses and other current assets are value-added tax and sales tax receivables
associated with the sale of the Company’s services to third parties. Value-added tax and sales tax receivables
totaled $27.3 million and $27.5 million at January 31, 2016 and 2015, respectively.

103

Capitalized Software, net

Capitalized software consisted of the following (in thousands):

Capitalized internal-use software development costs,
net of accumulated amortization of $186,251 and
$136,314, respectively . . . . . . . . . . . . . . . . . . . . . . . .

Acquired developed technology, net of accumulated

amortization of $481,118 and $392,736,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of

January 31,
2016

January 31,
2015

$123,065

$ 96,617

261,193

336,781

$384,258

$433,398

Capitalized internal-use software amortization expense totaled $49.9 million, $35.7 million, $29.2 million

for fiscal 2016, 2015 and 2014, respectively. Acquired developed technology amortization expense totaled $88.4
million, $98.4 million and $114.7 million for fiscal 2016, 2015 and 2014, respectively.

The Company capitalized $6.1 million, $5.3 million and $3.5 million of stock-based expenses related to
capitalized internal-use software development and deferred professional services during fiscal 2016, 2015 and
2014, respectively.

Other Assets, net

Other assets consisted of the following (in thousands):

Deferred income taxes, noncurrent, net
. . . . . . . . . . . . .
Long-term deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchased intangible assets, net of accumulated
amortization of $212,248 and $130,968,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acquired intellectual property, net of accumulated

amortization of $22,439 and $15,695, respectively . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Customer contract asset
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of

January 31,
2016

January 31,
2015

$ 15,986
19,469

$ 16,948
19,715

258,580

329,971

10,565
93
74,069

15,879
1,447
76,259

$378,762

$460,219

Purchased intangible assets amortization expense for fiscal 2016, 2015 and 2014 was $81.3 million,
$64.6 million, $37.6 million respectively. Acquired intellectual property amortization expense for fiscal 2016,
2015 and 2014 was $6.7 million, $5.0 million and $4.2 million respectively.

104

Accounts Payable, Accrued Expenses and Other Liabilities

Accounts payable, accrued expenses and other liabilities consisted of the following (in thousands):

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . .
Accrued other liabilities . . . . . . . . . . . . . . . . . . . . . . .
Accrued income and other taxes payable . . . . . . . . . .
Accrued professional costs . . . . . . . . . . . . . . . . . . . . .
Customer liability, current (1) . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued rent
Financing obligation, building in progress-leased

As of

January 31,
2016

January 31,
2015

71,481
554,502
447,729
205,781
33,814
6,558
14,071

95,537
457,102
321,032
184,844
16,889
13,084
14,847

facility, current

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,402

$1,349,338

$1,103,335

(1) Customer liability reflects the legal obligation to provide future services that are contractually committed to

ExactTarget’s existing customers but unbilled as of the acquisition date in July 2013. As these services are
invoiced, this balance will decrease and deferred revenue will increase.

Other Noncurrent Liabilities

Other noncurrent liabilities consisted of the following (in thousands):

Deferred income taxes and income taxes payable . . . . .
. . . . . . . . . . . . . . . . . . . .
Customer liability, noncurrent
Financing obligation, building in progress-leased

facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .

Long-term lease liabilities and other

As of

January 31,
2016

January 31,
2015

$ 85,996
66

$ 66,541
1,026

196,711
550,292

125,289
701,612

$833,065

$894,468

7. Stockholders’ Equity

The Company maintains the following stock plans: the ESPP, the 2013 Equity Incentive Plan and the 2014
Inducement Equity Incentive Plan (the “2014 Inducement Plan”). The expiration of the 1999 Stock Option Plan
(“1999 Plan”) in fiscal 2010 did not affect awards outstanding, which continue to be governed by the terms and
conditions of the 1999 Plan.

On July 10, 2014, the Company adopted the 2014 Inducement Plan with a reserve of 335,000 shares of
common stock for future issuance solely for the granting of inducement stock options and equity awards to new
employees, including employees of acquired companies. In addition, approximately 319,000 shares of common
stock that remained available for grant under the 2006 Inducement Equity Incentive Plan (the “Prior Inducement
Plan”) as of July 9, 2014 were added to the 2014 Inducement Plan share reserve and the Prior Inducement Plan was
terminated. Further, any shares of common stock subject to outstanding awards under the Prior Inducement Plan
that expire, are forfeited, or are repurchased by the Company will also become available for future grant under the
2014 Inducement Plan. Termination of the Prior Inducement Plan did not affect the outstanding awards previously
issued thereunder. The 2014 Inducement Plan was adopted without stockholder approval in reliance on the
“employment inducement exemption” provided under the New York Stock Exchange Listed Company Manual.

105

In September 2011, the Company’s Board of Directors amended and restated the ESPP. In conjunction with

the amendment of the ESPP, the Company’s Board of Directors determined that the offerings under the ESPP
would commence, beginning with a twelve month offering period starting in December 2011. As of January 31,
2016, $37.5 million has been withheld on behalf of employees for future purchases under the ESPP and is
recorded in accounts payable, accrued expenses and other liabilities. Employees purchased 3.0 million shares for
$155.0 million and 3.3 million shares for $127.8 million, in fiscal 2016 and 2015, respectively, under the ESPP.

Prior to February 1, 2006, options issued under the Company’s stock option plans generally had a term of

10 years. From February 1, 2006 through July 3, 2013, options issued had a term of five years. After July 3,
2013, options issued have a term of seven years.

During fiscal 2016, the Company granted a performance-based restricted stock unit award to the Chairman

of the Board and Chief Executive Officer subject to vesting based on a performance-based condition and a
service-based condition. These performance-based restricted stock units will vest simultaneously if the
performance condition is achieved.

Stock activity excluding the ESPP is as follows:

Options Outstanding

Shares
Available
for Grant

Outstanding
Stock
Options

Weighted-
Average
Exercise Price

Aggregate
Intrinsic Value

30,789,538

29,458,361

$44.36

Balance as of January 31, 2015 . . . . . .
Increase in shares authorized:

2013 Equity Incentive

Plan . . . . . . . . . . . . . . . . .

39,148,364

2014 Inducement Equity

Incentive Plan . . . . . . . . .

231,871

Options granted under all

plans . . . . . . . . . . . . . . . . . . . . .
Restricted stock activity . . . . . . .
Performance restricted stock

(7,119,327)
(15,905,661)

7,119,327
0

0.00

78.85
0.00

units . . . . . . . . . . . . . . . . . . . . .

(411,471)

0.00

Stock grants to board and

advisory board members . . . . .
Exercised . . . . . . . . . . . . . . . . . . .
Plan shares expired . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . .

(192,298)
0
(1,791,011)
2,129,903

0
(8,188,987)
0
(2,129,903)

Balance as of January 31, 2016 . . . . . .

46,879,908

26,258,798

Vested or expected to vest . . . . . . . . . .

Exercisable as of January 31, 2016 . . .

23,956,184

9,763,563

0.00
35.53
0.00
46.87

$56.26

$54.97

$41.99

$386,893,769

$375,375,548

$254,557,559

The total intrinsic value of the options exercised during fiscal 2016, 2015 and 2014 was $291.3 million,
$250.3 million and $292.3 million respectively. The intrinsic value is the difference between the current market
value of the stock and the exercise price of the stock option.

The weighted-average remaining contractual life of vested and expected to vest options is approximately

4.75 years.

As of January 31, 2016, options to purchase 9,763,563 shares were vested at a weighted average exercise
price of $41.99 per share and had a remaining weighted-average contractual life of approximately 3.3 years. The
total intrinsic value of these vested options as of January 31, 2016 was $254.6 million.

106

The following table summarizes information about stock options outstanding as of January 31, 2016 :

Range of Exercise
Prices

Number
Outstanding

$0.86 to $37.95 . . . . . . . .
$38.03 to $52.14 . . . . . . .
$52.30 . . . . . . . . . . . . . . .
$53.60 to $57.79 . . . . . . .
$59.34 . . . . . . . . . . . . . . .
$59.37 to $77.86 . . . . . . .
$80.99 . . . . . . . . . . . . . . .

4,555,639
2,556,681
3,800,524
1,466,601
6,313,261
1,925,609
5,640,483

26,258,798

Restricted stock activity is as follows:

Options Outstanding

Weighted-Average
Remaining
Contractual Life
(Years)

2.0
2.3
4.8
5.4
5.8
6.2
6.8

4.9

Options Exercisable

Weighted-Average
Exercise Price

Number of
Shares

Weighted-Average
Exercise Price

$29.18
39.94
52.30
55.29
59.34
68.04
80.99

$56.26

3,838,627
1,826,462
1,852,072
459,196
1,739,344
47,862
0

9,763,563

$28.42
39.62
52.30
55.31
59.34
63.07
0.00

$41.99

Restricted Stock Outstanding

Outstanding

Weighted-
Average
Exercise Price

Aggregate
Intrinsic
Value

Balance as of January 31, 2014 . . . . . . . . .
Granted- restricted stock units and

24,653,578

$0.001

awards . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . .
Vested and converted to shares . . . . . .

11,170,913
(3,174,976)
(9,505,507)

0.001
0.001
0.001

Balance as of January 31, 2015 . . . . . . . . .
Granted- restricted stock units and

23,144,008

$0.001

awards . . . . . . . . . . . . . . . . . . . . . . .
Granted- performance stock units . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . .
Vested and converted to shares . . . . . .

9,736,623
191,382
(2,715,332)
(9,062,096)

0.001
0.001
0.001
0.001

Balance as of January 31, 2016 . . . . . . . . .

21,294,585

$0.001

$1,449,309,455

Expected to vest

. . . . . . . . . . . . . . . . . . . . .

17,846,945

$1,214,663,077

The restricted stock, which upon vesting entitles the holder to one share of common stock for each share of

restricted stock, has an exercise price of $0.001 per share, which is equal to the par value of the Company’s
common stock, and generally vests over 4 years.

The weighted-average grant date fair value of the restricted stock issued for fiscal 2016, 2015 and 2014 was

$73.61, $58.89 and $46.99, respectively.

107

Common Stock

The following number of shares of common stock were reserved and available for future issuance at

January 31, 2016:

Options outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock awards and units and performance stock
units outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,258,798

21,294,585

Stock available for future grant:

2013 Equity Incentive Plan . . . . . . . . . . . . . . . . . . . .
2014 Inducement Equity Incentive Plan . . . . . . . . . .
2004 Employee Stock Purchase Plan . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46,233,360
646,548
6,844,796
17,308,880
17,308,880

135,895,847

During fiscal years 2016, 2015 and 2014, certain board members received stock grants totaling 67,041
shares of common stock, 83,127 shares of common stock and 108,800 shares of common stock, respectively for
board services pursuant to the terms described in the 2013 Plan and previously, the 2004 Outside Directors Stock
Plan. The expense related to these awards, which was expensed immediately at the time of the issuance, totaled
$4.8 million, $5.0 million and $4.5 million for fiscal 2016, 2015 and 2014, respectively.

Preferred Stock

The Company’s board of directors has the authority, without further action by stockholders, to issue up to
5,000,000 shares of preferred stock in one or more series. The Company’s board of directors may designate the
rights, preferences, privileges and restrictions of the preferred stock, including dividend rights, conversion rights,
voting rights, terms of redemption, liquidation preference, sinking fund terms, and number of shares constituting
any series or the designation of any series. The issuance of preferred stock could have the effect of restricting
dividends on the Company’s common stock, diluting the voting power of its common stock, impairing the
liquidation rights of its common stock, or delaying or preventing a change in control. The ability to issue
preferred stock could delay or impede a change in control. As of January 31, 2016 and 2015, no shares of
preferred stock were outstanding.

8. Income Taxes

Effective Tax Rate

The domestic and foreign components of income (loss) before provision for (benefit from) income taxes

consisted of the following (in thousands):

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (49,558)
113,837

$(211,253)
(1,832)

$(326,392)
(31,543)

$ 64,279

$(213,085)

$(357,935)

Fiscal Year Ended January 31,

2016

2015

2014

108

The provision for (benefit from) income taxes consisted of the following (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 40,723
13,023
57,347

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

111,093

893
1,388
50,493

52,774

$ (10,431)
(245)
39,784

29,108

Deferred:

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,453
(426)
(415)

612

8,771
(10,830)
(1,112)

(128,798)
(22,012)
(4,058)

(3,171)

(154,868)

Provision for (benefit from) income taxes . . . . . .

$111,705

$ 49,603

$(125,760)

During fiscal 2016, 2015 and 2014, the Company recorded net tax benefits that resulted from allocating
certain tax effects related to exercises of stock options and vesting of restricted stock directly to stockholders’
equity in the amount of $59.5 million, $7.7 million and $8.1 million, respectively.

In fiscal 2016, the Company recorded income taxes in profitable jurisdictions outside the United States and

current tax expense in the United States. The Company had U.S. current tax expense as a result of taxable income
before considering certain excess tax benefits from stock options and vesting of restricted stock. In fiscal 2015,
the Company recorded income taxes in profitable jurisdictions outside the United States, which was partially
offset by tax benefits from current year losses incurred by ExactTarget in certain state jurisdictions. In fiscal
2014, the Company recorded a partial release of its valuation allowance primarily in connection with the
acquisition of ExactTarget. Due to the ExactTarget acquisition, a deferred tax liability was recorded for the book-
tax basis difference related to purchased intangibles. The net deferred tax liability from acquisitions provided an
additional source of income to support the realizability of the Company’s pre-existing deferred tax assets and as a
result, the Company released a portion of its valuation allowance and recorded a tax benefit of $143.1 million.

A reconciliation of income taxes at the statutory federal income tax rate to the provision for (benefit from)
income taxes included in the accompanying consolidated statements of operations is as follows (in thousands):

Fiscal Year Ended January 31,

2016

2015

2014

U.S. federal taxes at statutory rate . . . . . . . . . . . . . . .
State, net of the federal benefit . . . . . . . . . . . . . . . . . .
Foreign taxes in excess of the U.S. statutory rate . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . .
Tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible expenses . . . . . . . . . . . . . . . . . . . . . .
Tax expense/(benefit) from acquisitions . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 22,498
(5,260)
(25,780)
139,565
(48,943)
26,841
1,584
1,200

$ (74,580)
(5,332)
29,880
100,143
(28,056)
26,224
2,341
(1,017)

$(125,277)
(10,780)
33,412
(25,048)
(22,293)
21,407
1,811
1,008

Provision for (benefit from) income taxes . . . . . . . . .

$111,705

$ 49,603

$(125,760)

In December 2015, the U.S Tax Court (“Tax Court”) formally entered its decision in Altera Corporation’s
(“Altera”) litigation with the Internal Revenue Service (“IRS”). The litigation relates to the treatment of stock-
based compensation expense in an inter-company cost-sharing arrangement with Altera’s foreign subsidiary. In
its opinion, the Tax Court accepted Altera’s position of excluding stock-based compensation from its inter-
company cost-sharing arrangement. However, the IRS appealed the Tax Court’s decision on February 19, 2016.

109

The Company will continue to monitor this matter and the related potential impacts to its financial statements.
During the third quarter of fiscal 2016, the Company amended its inter-company cost-sharing arrangement to
exclude stock-based compensation expense beginning in fiscal 2016 and accordingly, the Company recognized
the related tax benefit through its tax provision. The Company also recorded a tax benefit of $30.4 million related
to the Company’s historical tax filing position, which was offset by the valuation allowance. In the above
reconciliation, most of the Altera related tax benefit was reflected in the foreign taxes in excess of the U.S.
statutory rate, which was partially offset by the change in valuation allowance.

In December 2015, the Protecting Americans from Tax Hikes (PATH) Act of 2015 was signed into law,
which made permanent several business-related provisions such as the research tax credit for qualifying amounts
paid or incurred after December 31, 2014, and extended other expired provisions including bonus depreciation.
While the retroactive benefit of the research tax credits was fully offset by an increase of the Company’s
valuation allowance in fiscal 2016 tax provision, the bonus depreciation election reduced the Company’s taxable
income before considering certain excess tax benefits from stock options and vesting of restricted stock, which
correspondingly reduced U.S current tax expense by $18.9 million.

In December 2014, the Tax Increase Prevention Act of 2014 was signed into law, which retroactively

renewed expired provisions including research and development tax credits through the end of calendar year
2014. The enacted law change did not impact the Company’s fiscal 2015 tax provision as the retroactive benefit
of the research tax credits was fully offset by an increase in valuation allowance.

The Company receives certain tax incentives in Switzerland and Singapore in the form of reduced tax rates. The

tax reduction program in Switzerland expired in fiscal 2015, and the program in Singapore expired in fiscal 2016.

Deferred Income Taxes

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of
assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant
components of the Company’s deferred tax assets and liabilities were as follows (in thousands):

Deferred tax assets:

Net operating loss carryforwards . . . . . . . . . . . . . .
Deferred stock-based expense . . . . . . . . . . . . . . . .
Tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent expense . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . .
Basis difference on strategic and other

investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing obligation . . . . . . . . . . . . . . . . . . . . . . . .
Deferred cost sharing adjustment . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . .
Less valuation allowance . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets, net of valuation allowance . . . . . . .
Deferred tax liabilities:

Deferred commissions . . . . . . . . . . . . . . . . . . . . . .
Purchased intangibles . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gains on investments . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . .

110

As of January 31,

2016

2015

$ 260,015
89,532
211,997
49,790
122,950
14,261

26,202
127,198
30,351
22,845
955,141
(439,971)
515,170

(121,071)
(160,200)
(2,858)
(224,435)
(2,207)
(510,771)
4,399

$ 252,858
96,753
152,715
58,849
92,506
15,664

24,637
84,095
0
20,017
798,094
(293,097)
504,997

(107,197)
(213,920)
(1,793)
(171,908)
(3,157)
(497,975)
7,022

At January 31, 2016, for federal income tax purposes, the Company had net operating loss carryforwards of
approximately $2.3 billion, which expire in fiscal 2021 through fiscal 2036, federal research and development tax
credits of approximately $146.3 million, which expire in fiscal 2020 through fiscal 2036, foreign tax credits of
approximately $26.8 million, which expire in fiscal 2019 through fiscal 2026, and minimum tax credits of
$0.7 million, which have no expiration date. For California income tax purposes, the Company had net operating
loss carryforwards of approximately $845.0 million which expire beginning in fiscal 2017 through fiscal 2036,
California research and development tax credits of approximately $124.2 million, which do not expire, and
$9.5 million of enterprise zone tax credits, which expire in fiscal 2025. For other states income tax purposes, the
Company had net operating loss carryforwards of approximately $1.1 billion which expire beginning in fiscal
2017 through fiscal 2036 and tax credits of approximately $11.1 million, which expire beginning in fiscal 2021
through fiscal 2026. Utilization of the Company’s net operating loss carryforwards may be subject to substantial
annual limitation due to the ownership change limitations provided by the Internal Revenue Code and similar
state provisions. Such an annual limitation could result in the expiration of the net operating loss and tax credit
carryforwards before utilization.

The Company regularly assesses the realizability of its deferred tax assets and establishes a valuation

allowance if it is more-likely-than-not that some or all of its deferred tax assets will not be realized. The
Company evaluates and weighs all available positive and negative evidence such as historic results, future
reversals of existing deferred tax liabilities, projected future taxable income, as well as prudent and feasible tax-
planning strategies. Generally, more weight is given to objectively verifiable evidence, such as the cumulative
loss in recent years. The Company recorded a valuation allowance as it considered its cumulative loss in recent
years as a significant piece of negative evidence that is difficult to overcome. During fiscal 2016, the valuation
allowance increased by $146.9 million, primarily due to federal and state research tax credits and other U.S
deferred tax assets. The Company will continue to assess the realizability of the deferred tax assets in each of the
applicable jurisdictions going forward.

The excess tax benefits associated with stock option exercises are recorded directly to stockholders’ equity
only when such benefits are realized following the tax law ordering approach. As a result, the excess tax benefits
included in net operating loss carryforwards but are not reflected in deferred tax assets for fiscal 2016 and 2015
are $623.2 million and $527.2 million, respectively.

Tax Benefits Related to Stock-Based Expense

The total income tax benefit related to stock-based awards was $180.2 million, $170.8 million and

$147.8 million for fiscal 2016, 2015 and 2014, respectively, the majority of which was not recognized as a result
of the valuation allowance.

Unrecognized Tax Benefits and Other Considerations

The Company records liabilities related to its uncertain tax positions. Tax positions for the Company and its
subsidiaries are subject to income tax audits by multiple tax jurisdictions throughout the world. Certain prior year
tax returns are currently being examined by various taxing authorities in countries including the United States,
Switzerland and the United Kingdom. The Company recognizes the tax benefit of an uncertain tax position only
if it is more likely than not that the position is sustainable upon examination by the taxing authority, based on the
technical merits. The tax benefit recognized is measured as the largest amount of benefit which is greater than
50 percent likely to be realized upon settlement with the taxing authority. The Company had gross unrecognized
tax benefits of $ 172.7 million, $ 146.2 million, and $102.3 million as of January 31, 2016, 2015 and 2014
respectively.

111

A reconciliation of the beginning and ending balance of total unrecognized tax benefits for fiscal years

2016, 2015 and 2014 is as follows (in thousands):

Balance as of February 1, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax positions taken in prior period:

Gross increases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross decreases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax positions taken in current period:

Gross increases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapse of statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Currency translation effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fiscal Year Ended January 31,

2016

2015

2014

$146,188

$102,275

$ 75,144

7,456
(7,264)

38,978
(8,684)
(781)
(3,152)

17,938
(1,967)

34,226
0
(1,224)
(5,060)

8,420
(4,466)

27,952
0
(5,205)
430

Balance as of January 31, . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$172,741

$146,188

$102,275

For fiscal 2016, 2015 and 2014 total unrecognized tax benefits in an amount of $56.2 million, $44.6 million
and $34.9 million, respectively, if recognized, would reduce income tax expense and the Company’s effective tax
rate after considering the impact of the change in valuation allowance in the U.S.

The Company recognizes accrued interest and penalties related to unrecognized tax benefits in the income

tax provision. The Company accrued penalties and interest in the amount of $1.3 million, $1.3 million and
$0.6 million in income tax expense during fiscal 2016, 2015 and 2014, respectively. The balance in the non-
current income tax payable related to penalties and interest was $6.3 million, $4.6 million and $3.3 million as of
January 31, 2016, 2015 and 2014, respectively.

The Company has operations and taxable presence in multiple jurisdictions in the U.S. and outside of the

U.S. Tax positions for the Company and its subsidiaries are subject to income tax audits by multiple tax
jurisdictions around the world. The Company currently considers U.S. federal and state, Canada, Japan,
Australia, Germany, France and the United Kingdom to be major tax jurisdictions. The Company’s U.S. federal
and state tax returns since February 1999, which was the inception of the Company, remain open to examination.
With some exceptions, tax years prior to fiscal 2008 in jurisdictions outside of U.S. are generally closed.
However, in Japan and United Kingdom, the Company is no longer subject to examinations for years prior to
fiscal 2014 and fiscal 2011, respectively.

The Company is currently under audit by the U.S. Internal Revenue Service and California Franchise Tax

Board for fiscal 2011 to 2012 and fiscal 2009 to 2010, respectively. Additionally, examinations are conducted in
other international jurisdictions, including Switzerland and the United Kingdom. During fiscal 2016, the
Company completed examinations or effectively settled on tax positions with various taxing authorities and
accordingly, decreased unrecognized tax benefits by $8.7 million resulting from settlements. The Company
regularly evaluates its uncertain tax positions and the likelihood of outcomes from these tax examinations.
Significant judgment and estimates are necessary in the determination of income tax reserves. The Company
believes that it has provided adequate reserves for its income tax uncertainties. However, the outcome of the tax
audits cannot be predicted with certainty. If any issues addressed in the Company’s tax audits are resolved in a
manner inconsistent with management’s expectations, the Company could adjust its provision for income taxes
in the future. In the next twelve months, as some of these ongoing examinations are completed and tax positions
in these tax years meet the conditions of being effectively settled, the Company anticipates it is reasonably
possible that a decrease of unrecognized tax benefits up to approximately $15 million may occur.

112

9. Earnings/Loss Per Share

Basic earnings/loss per share is computed by dividing net income (loss) by the weighted-average number of
common shares outstanding for the fiscal period. Diluted earnings/loss per share is computed by giving effect to
all potential weighted average dilutive common stock, including options, restricted stock units, warrants and the
convertible senior notes. The dilutive effect of outstanding awards and convertible securities is reflected in
diluted earnings per share by application of the treasury stock method. Diluted loss per share for fiscal 2016,
2015 and 2014 are the same as basic loss per share as there is a net loss in these periods and inclusion of
potentially issuable shares is anti-dilutive.

A reconciliation of the denominator used in the calculation of basic and diluted loss per share is as follows

(in thousands):

Numerator:
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Denominator:
Weighted-average shares outstanding for basic loss

Fiscal Year Ended January 31,

2016

2015

2014

$ (47,426)

$(262,688)

$(232,175)

per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

661,647

624,148

597,613

Effect of dilutive securities:

Convertible senior notes . . . . . . . . . . . . . . . . . .
Employee stock awards . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0
0
0

Adjusted weighted-average shares outstanding and

assumed conversions for diluted loss per share . . .

661,647

624,148

597,613

The weighted-average number of shares outstanding used in the computation of basic and diluted
earnings/loss per share does not include the effect of the following potential outstanding common stock. The
effects of these potentially outstanding shares were not included in the calculation of diluted earnings/loss per
share because the effect would have been anti-dilutive (in thousands):

Employee Stock awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,615
17,309
17,309

22,157
25,953
37,517

19,664
43,965
44,253

Fiscal Year Ended January 31,

2016

2015

2014

10. Commitments

Letters of Credit

As of January 31, 2016, the Company had a total of $81.9 million in letters of credit outstanding

substantially in favor of certain landlords for office space. These letters of credit renew annually and expire at
various dates through December 2030.

Leases

The Company leases facilities space and certain fixed assets under non-cancelable operating and capital

leases with various expiration dates.

113

As of January 31, 2016, the future minimum lease payments under non-cancelable operating and capital

leases are as follows (in thousands):

Fiscal Period:
Fiscal 2017 . . . . . . . . . . . . . . . . . . . . .
Fiscal 2018 . . . . . . . . . . . . . . . . . . . . .
Fiscal 2019 . . . . . . . . . . . . . . . . . . . . .
Fiscal 2020 . . . . . . . . . . . . . . . . . . . . .
Fiscal 2021 . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . .

Capital
Leases

Operating
Leases

$118,820
122,467
115,581
201,543
0
0

$ 356,527
319,878
251,649
202,514
189,430
998,849

Total minimum lease payments . . . . .

558,411

$2,318,847

Less: amount representing interest

. .

(60,207)

Present value of capital lease

obligations . . . . . . . . . . . . . . . . . . .

$498,204

Financing
Obligation,
Building in
Progress-Leased
Facility(1)

$ 16,877
21,107
21,551
21,995
22,440
230,077

$334,047

(1) Total Financing Obligation, Building in Progress-Leased Facility noted above represents the total obligation
on the lease agreement noted in Note 3 “Property and Equipment” and includes $196.7 million that was
recorded to Financing obligation, building in progress-leased facility, which is included in Other noncurrent
liabilities on the balance sheet.

The Company’s agreements for the facilities and certain services provide the Company with the option to

renew. The Company’s future contractual obligations would change if the Company exercised these options.

The terms of the lease agreements provide for rental payments on a graduated basis. The Company
recognizes rent expense on a straight-line basis over the lease period and has accrued for rent expense incurred
but not paid. Of the total operating lease commitment balance of $2.3 billion, approximately $2.0 billion is
related to facilities space. The remaining commitment amount is related to computer equipment and furniture and
fixtures.

Rent expense for fiscal 2016, 2015 and 2014 was $174.6 million, $162.8 million and $123.6 million,

respectively.

11. Employee Benefit Plan

The Company has a 401(k) plan covering all eligible employees in the United States and Canada. Since
January 1, 2006, the Company has been contributing to the plan. Total Company contributions during fiscal
2016, 2015 and 2014, were $45.6 million, $38.1 million and $27.9 million, respectively.

12. Legal Proceedings and Claims

In the ordinary course of business, the Company is or may be involved in various legal proceedings and

claims related to alleged infringement of third-party patents and other intellectual property rights, commercial,
corporate and securities, labor and employment, class actions, wage and hour, and other claims. The Company
has been, and may in the future be, put on notice and/or sued by third parties for alleged infringement of their
proprietary rights, including patent infringement.

114

In July 2015, the Company and certain of its current and former directors were named as defendants in a

purported shareholder derivative action in the Superior Court for the State of California, County of San
Francisco. The plaintiff filed an amended version of this derivative complaint in November 2015. The derivative
complaint alleged that excessive compensation was paid to such directors for their service and
included allegations of breach of fiduciary duty and unjust enrichment, and sought restitution and disgorgement
of a portion of the directors’ compensation as well as reform of a Company equity plan. Because the
complaint was derivative in nature, it did not seek monetary damages from the Company. In February 2016, the
parties agreed to dismiss the complaint with prejudice as to the plaintiff and submitted a stipulation to that effect
to the Court. In March 2016, the Court entered the order of dismissal. Neither the Company nor the individual
defendants paid any consideration to the plaintiff.

During fiscal 2015, the Company received a communication from a large technology company alleging that
the Company infringed certain of its patents. The Company continues to analyze this claim and no litigation has
been filed to date. There can be no assurance that this claim will not lead to litigation in the future. The resolution
of this claim is not expected to have a material adverse effect on the Company’s financial condition, but it could
be material to operating results or cash flows or both of a particular quarter.

In general, the resolution of a legal matter could prevent the Company from offering its service to others,

could be material to the Company’s financial condition or cash flows, or both, or could otherwise adversely
affect the Company’s operating results.

The Company makes a provision for a liability relating to legal matters when it is both probable that a
liability has been incurred and the amount of the loss can be reasonably estimated. These provisions are reviewed
at least quarterly and adjusted to reflect the impacts of negotiations, estimated settlements, legal rulings, advice
of legal counsel and other information and events pertaining to a particular matter. In management’s opinion,
resolution of all current matters is not expected to have a material adverse impact on the Company’s consolidated
results of operations, cash flows or financial position. However, depending on the nature and timing of any such
dispute, an unfavorable resolution of a matter could materially affect the Company’s future results of operations
or cash flows, or both, of a particular quarter.

13. Related-Party Transactions

In January 1999, the Salesforce.com Foundation, also referred to as the Foundation, was chartered on an
idea of leveraging the Company’s people, technology, and resources to help improve communities around the
world. The Company calls this integrated philanthropic approach the 1-1-1 model. Beginning in 2008,
Salesforce.org, which is a non-profit public benefit corporation, was established to resell the Company’s services
to nonprofit organizations and certain higher education organizations.

The Company’s chairman is the chairman of both the Foundation and Salesforce.org. The Company’s
chairman holds one of the three Foundation board seats. The Company’s chairman, one of the Company’s
employees and one of the Company’s board members hold three of Salesforce.org’s nine board seats. The
Company does not control the Foundation’s or Salesforce.org’s activities, and accordingly, the Company does
not consolidate either of the related entities’ statement of activities with its financial results.

Since the Foundation’s and Salesforce.org’s inception, the Company has provided at no charge certain
resources to those entities’ employees such as office space, furniture, equipment, facilities, services, and other
resources. The value of these items was approximately $1.2 million for the fiscal year 2016.

The resource sharing agreement was amended in August 2015 to include resources outside of the United

States and is more explicit about the types of resources that the Company will provide.

115

Additionally, the Company has donated subscriptions of the Company’s services to other qualified non-

profit organizations. The Company also allows Salesforce.org to resell the Company’s service to non-profit
organizations and certain higher education entities. The Company does not charge Salesforce.org for these
subscriptions, therefore revenue from subscriptions provided to non-profit organizations is donated back to the
community through charitable grants made by the Foundation and Salesforce.org. The reseller agreement was
amended in August 2015 to include additional customer segments and certain customers outside the U.S. and was
amended in October 2015 to add an addendum with model clauses for the processing of personal data transferred
from the European Economic Area. The value of the subscriptions pursuant to reseller agreements was
approximately $69.9 million for the fiscal year 2016. The Company plans to continue these programs.

14. Subsequent Events

In February 2016, the Company acquired the outstanding stock of SteelBrick, Inc. (“SteelBrick”), a next
generation quote-to-cash platform, delivered 100 percent natively on the Salesforce platform, that offers apps for
automating the entire deal close process-from generating quotes and configuring orders to collecting cash. The
Company acquired SteelBrick for its employees and product offerings. Beginning with fiscal quarter ended
April 30, 2016, the Company will include the financial results of SteelBrick in its condensed consolidated
financial statements from the date of the acquisition. The total estimated consideration for SteelBrick was over
$300.0 million and primarily in shares.

In February 2016, the Company entered into an agreement to sublease additional office space. The amounts
associated with the agreement will be approximately $311.0 million over the approximately 12 year term of the
agreement, beginning in the Company’s first quarter of fiscal 2018.

15. Selected Quarterly Financial Data (Unaudited)

Selected summarized quarterly financial information for fiscal 2016 and 2015 is as follows:

1st
Quarter

2nd
Quarter

3rd
Quarter

4th
Quarter

Fiscal Year

(in thousands, except per share data)

Fiscal 2016
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations . . . . . . . . . . . . . . . .
Net income (loss)
. . . . . . . . . . . . . . . . . . . . .
Basic net income (loss) per share . . . . . . . . .
Diluted net income (loss) per share . . . . . . . .

$1,511,167
1,129,365
31,105
4,092
0.01
0.01

$
$
$

$1,634,684
1,229,300
19,824

$1,809,398
1,365,719
20,560

$1,711,967
1,288,284
43,434

$6,667,216
5,012,668
114,923
(852) $ (25,157) $ (25,509) $ (47,426)
(0.07)
0.00
(0.07)
0.00

(0.04) $
(0.04) $

$
$

$
$
$

Fiscal 2015
Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from operations . . . . . . . . . . . . . . . . . . .
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net loss per share . . . . . . . . . . . . . . . . .
Diluted net loss per share . . . . . . . . . . . . . . .

$1,318,551
1,010,720
(33,434)

$1,226,772
934,467
(55,341)

$5,373,586
4,084,316
(145,633)
$ (96,911) $ (61,088) $ (38,924) $ (65,765) $ (262,688)
(0.42)
$
(0.42)
$

$1,383,655
1,050,444
(22,042)

$1,444,608
1,088,685
(34,816)

(0.16) $
(0.16) $

(0.10) $
(0.10) $

(0.06) $
(0.06) $

(0.10) $
(0.10) $

116

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

(a) Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our chief executive officer

and chief financial officer, we conducted an evaluation of the effectiveness of the design and operation of our
disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange
Act of 1934, as amended (the “Exchange Act”), as of the end of the period covered by this Annual Report on
Form 10-K.

In designing and evaluating our disclosure controls and procedures, management recognizes that any

disclosure controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving the desired control objectives. In addition, the design of disclosure controls and
procedures must reflect the fact that there are resource constraints and that management is required to apply its
judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Based on management’s evaluation, our chief executive officer and chief financial officer concluded that
our disclosure controls and procedures are designed to, and are effective to, provide assurance at a reasonable
level that the information we are required to disclose in reports that we file or submit under the Exchange Act is
recorded, processed, summarized and reported within the time periods specified in Securities and Exchange
Commission rules and forms, and that such information is accumulated and communicated to our management,
including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions
regarding required disclosures.

(b) Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial
reporting, as such term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Under the supervision and
with the participation of our management, including our chief executive officer and chief financial officer, we
conducted an evaluation of the effectiveness of our internal control over financial reporting as of January 31,
2016 based on the guidelines established in the Internal Control—Integrated Framework (2013 framework)
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Our internal
control over financial reporting includes policies and procedures that provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external reporting purposes in
accordance with U.S. generally accepted accounting principles.

Based on the results of our evaluation, our management concluded that our internal control over financial
reporting was effective as of January 31, 2016. We reviewed the results of management’s assessment with our
Audit Committee.

The effectiveness of our internal control over financial reporting as of January 31, 2016 has been audited by
Ernst & Young LLP, an independent registered public accounting firm, as stated in its report which is included in
Item 8 of this Annual Report on Form 10-K.

There was no change in our internal control over financial reporting that occurred during the quarter ended

January 31, 2016 that has materially affected, or is reasonably likely to materially affect, our internal control over
financial reporting.

117

(d) Inherent Limitations on Effectiveness of Controls

Our management, including our chief executive officer and chief financial officer, do not expect that our

disclosure controls or our internal control over financial reporting will prevent all errors and all fraud. A control
system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the
objectives of the control system are met. Further, the design of a control system must reflect the fact that there
are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the
inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all
control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations
include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a
simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by
collusion of two or more people or by management override of the controls. The design of any system of controls
is also based in part upon certain assumptions about the likelihood of future events, and there can be no assurance
that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls
may become inadequate because of changes in conditions, or the degree of compliance with policies or
procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements
due to error or fraud may occur and not be detected.

ITEM 9B. OTHER INFORMATION

None.

118

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information concerning our directors, compliance with Section 16(a) of the Exchange Act, our Audit

Committee and any changes to the process by which stockholders may recommend nominees to the Board
required by this Item are incorporated herein by reference to information contained in the Proxy Statement,
including “Directors and Corporate Governance” and “Section 16(a) Beneficial Ownership Reporting
Compliance.”

The information concerning our executive officers required by this Item is incorporated by reference herein

to the section of this Annual Report on Form 10-K in Part I, entitled “Executive Officers of the Registrant.”

We have adopted a code of ethics, our Code of Conduct, which applies to all employees, including our

principal executive officer, Marc Benioff, principal financial officer, Mark Hawkins, principal accounting
officer, Joe Allanson, and all other executive officers. The Code of Conduct is available on our website at
http://www.salesforce.com/company/investor/governance/. A copy may also be obtained without charge by
contacting Investor Relations, salesforce.com, inc., The Landmark @ One Market, Suite 300, San Francisco,
California 94105 or by calling (415) 901-7000.

We plan to post on our website at the address described above future amendments and waivers of our Code

of Conduct as permitted under applicable NYSE and SEC rules.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item is incorporated herein by reference to information contained in the

Proxy Statement, including “Compensation Discussion and Analysis,” “Committee Reports,” “Directors and
Corporate Governance” and “Executive Compensation and Other Matters.”

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information required by this Item is incorporated herein by reference to information contained in the
Proxy Statement, including “Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters” and “Equity Compensation Plan Information.”

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR

INDEPENDENCE

The information required by this Item is incorporated herein by reference to information contained in the

Proxy Statement, including “Directors and Corporate Governance” and “Employment Contracts and Certain
Transactions.”

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this Item is incorporated herein by reference to information contained in the

Proxy Statement, including “Ratification of Appointment of Independent Auditors.”

119

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as a part of this Annual Report on Form 10-K:

1. Financial Statements: The information concerning our financial statements, and Report of

Independent Registered Public Accounting Firm required by this Item is incorporated by reference herein to
the section of this Annual Report on Form 10-K in Item 8, entitled “Consolidated Financial Statements and
Supplementary Data.”

2. Financial Statement Schedules: Schedule II Valuation and Qualifying Accounts is filed as part of

this Annual Report on Form 10-K and should be read in conjunction with the Consolidated Financial
Statements and Notes thereto.

The Financial Statement Schedules not listed have been omitted because they are not applicable or are

not required or the information required to be set forth herein is included in the Consolidated Financial
Statements or Notes thereto.

3. Exhibits: See “Index to Exhibits.”

(b) Exhibits. The exhibits listed below in the accompanying “Index to Exhibits” are filed or incorporated by

reference as part of this Annual Report on Form 10-K.

120

salesforce.com, inc.

Schedule II Valuation and Qualifying Accounts

Description

Fiscal year ended January 31, 2016

Balance at
Beginning of
Year

Additions

Deductions
Write-offs

Balance at
End of Year

Allowance for doubtful accounts . . .

$8,146,000

$14,738,000

$(12,396,000) $10,488,000

Fiscal year ended January 31, 2015

Allowance for doubtful accounts . . .

$4,769,000

$ 6,867,000

$ (3,490,000) $ 8,146,000

Fiscal year ended January 31, 2014

Allowance for doubtful accounts . . .

$1,853,000

$ 7,963,000

$ (5,047,000) $ 4,769,000

121

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

SIGNATURES

Dated: March 4, 2016

salesforce.com, inc.

By:

/S/ MARK J. HAWKINS
Mark J. Hawkins
Executive Vice President and
Chief Financial Officer
(Principal Financial Officer)

salesforce.com, inc.

By:

/S/

JOE ALLANSON
Joe Allanson
Executive Vice President, Chief Accounting
Officer and Corporate Controller
(Principal Accounting Officer)

POWER OF ATTORNEY AND SIGNATURES

KNOW ALL PERSONS BY THESE PRESENT, that each person whose signature appears below

constitutes and appoints Marc Benioff, Mark J. Hawkins, Joe Allanson, Burke Norton and Amy Weaver, his or
her attorney-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any
amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other
documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and
confirming all that said attorney-in-fact, or his substitute or substitutes, may do or cause to be done by virtue
hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has

been signed below by the following persons on behalf of the registrant and in the capacities and on the dates
indicated.

Signature

Title

Date

/s/ MARC BENIOFF
Marc Benioff

/s/ MARK J. HAWKINS
Mark J. Hawkins

/s/

JOE ALLANSON

Joe Allanson

Chairman of the Board of Directors
and Chief Executive Officer
(Principal Executive Officer)

March 4, 2016

Executive Vice President and Chief

March 4, 2016

Financial Officer (Principal
Financial Officer)

Executive Vice President, Chief

March 4, 2016

Accounting Officer and
Corporate Controller (Principal
Accounting Officer)

122

Signature

Title

Date

/s/ KEITH BLOCK
Keith Block

/s/ CRAIG CONWAY
Craig Conway

/s/ ALAN HASSENFELD
Alan Hassenfeld

/s/ COLIN POWELL
Colin Powell

/s/ SANFORD R. ROBERTSON
Sanford R. Robertson

/s/

JOHN V. ROOS

John V. Roos

/s/ LAWRENCE TOMLINSON
Lawrence Tomlinson

/s/ ROBIN WASHINGTON
Robin Washington

/s/ MAYNARD WEBB
Maynard Webb

/s/ SUSAN WOJCICKI
Susan Wojcicki

Director, Vice Chairman, President
and Chief Operating Officer

March 4, 2016

Director

123

Index to Exhibits

Exhibit
No.

3.1

3.2

4.1

4.2

10.1*

10.2*

10.3*

10.4*

10.5*

10.6*

10.7*

10.8*

10.9*

10.10*

10.11

10.12

10.13

Exhibit Description

Amended and Restated Certificate of
Incorporation of salesforce.com, inc.

Amended and Restated Bylaws of
salesforce.com, inc.

Specimen Common Stock Certificate

Indenture dated March 18, 2013 between
salesforce.com, inc. and U.S. Bank National
Association including the form of 0.25%
Convertible Senior Notes due 2018 therein

Form of Indemnification Agreement between
salesforce.com, inc. and its officers and
directors

1999 Stock Option Plan, as amended

2004 Equity Incentive Plan, as amended

2013 Equity Incentive Plan and related forms
of equity award agreements, as amended

2004 Employee Stock Purchase Plan, as
amended

2004 Outside Directors Stock Plan, as
amended

2006 Inducement Equity Incentive Plan, as
amended

2014 Inducement Equity Incentive Plan and
related forms of equity award agreements

Kokua Bonus Plan, as amended and restated
December 5, 2014, effective February 1, 2015

RelateIQ, Inc. 2011 Stock Plan and related
forms of equity award agreements

Resource Sharing Agreement, dated
August 1, 2015, by and between
salesforce.com, inc., the salesforce.com
foundation, and Salesforce.org

Reseller Agreement, dated August 1, 2015,
between salesforce.com, inc. and
Salesforce.org

Amendment to Reseller Agreement, dated
October 13, 2015, between salesforce.com,
inc. and Salesforce.org

Provided
Herewith

Incorporated by Reference

Form

SEC File No.

Exhibit

Filing Date

8-K

001-32224

3.1

6/11/2013

8-K

001-32224

3.2

2/2/2016

S-1/A 333-111289

8-K

001-32224

4.2

4.1

4/20/2004

3/18/2013

S-1/A 333-111289

10.1

4/20/2004

10-K

10-Q

001-32224

10.2

3/15/2006

001-32224

10.1

8/22/2008

8-K

001-32224

10.1

6/9/2015

8-K

001-32224

10.1

6/9/2015

10-K

001-32224

10.5

3/23/2011

8-K

001-32224

10.1

6/8/2012

8-K

001-32224

10.1

7/11/2014

10-K

001-32224

10.7

3/6/2015

S-8

333-198361

4.1

8/26/2014

10-Q

001-32224

10.5

8/25/2015

10-Q

001-32224

10.4

8/25/2015

10-Q

001-32224

10.1

11/20/2015

10.14*

Form of Offer Letter for Executive Officers
and schedule of omitted details thereto

10-K

001-32224

10.1

3/9/2012

Exhibit
No.

10.15*

10.16*

10.17*

10.18*

Exhibit Description

Provided
Herewith

Incorporated by Reference

Form SEC File No. Exhibit

Filing Date

Employment Offer Letter, dated May 2, 2013
between salesforce.com, inc. and Keith Block

Employment Offer Letter, dated June 11, 2014,
between salesforce.com, inc. and Mark
Hawkins

Form of Change of Control and Retention
Agreement as entered into with Marc Benioff

Form of Change of Control and Retention
Agreement as entered into with non-CEO
Executive Officers

8-K 001-32224

10.1

6/11/2013

8-K 001-32224

10.2

6/30/2014

10-K 001-32224

10.13

3/9/2009

10-K 001-32224

10.14

3/9/2009

10.19*

Performance-Based Restricted Stock Unit
Agreement

8-K 001-32224

10.1

11/24/2015

10.20

10.21

10.22

10.23

10.24

10.25

21.1

23.1

24.1

31.1

Form of Convertible Bond Hedge Confirmation

8-K 001-32224

Form of Warrant Confirmation

8-K 001-32224

10.2

10.3

3/18/2013

8-K 001-32224

10.10

10/6/2014

10-Q 001-32224

10.3

8/25/2015

10-Q 001-32224

10.2

5/30/2014

10-Q 001-32224

10.2

11/26/2014

Credit Agreement, dated as of October 6, 2014,
by and among salesforce.com, inc., the
guarantors from time to time party thereto, the
lenders from time to time party thereto and
Wells Fargo Bank, N.A., as Administrative
Agent.

Amendment No. 1 to Credit Agreement, dated
as of June 17, 2015, by and among
salesforce.com, inc., the guarantors from time
to time party thereto, the lenders from time to
time party thereto and Wells Fargo Bank, N.A.,
as Administrative Agent.

Office Lease dated as of April 10, 2014 by and
between salesforce.com, inc. and Transbay
Tower LLC

Purchase and Sale Agreement, dated
November 10, 2014, between salesforce.com,
inc. and 50 Fremont Tower, LLC

List of Subsidiaries

Consent of Independent Registered Public
Accounting Firm

Power of Attorney (incorporated by reference
to the signature page of this Annual Report on
Form 10-K)

Certification of Chief Executive Officer
pursuant to Exchange Act Rule 13a-14(a) or
15(d)-14(a), as adopted pursuant to Section 302
of the Sarbanes-Oxley Act of 2002

Exhibit
No.

31.2

32.1

Exhibit Description

Provided
Herewith

Incorporated by Reference

Form SEC File No. Exhibit

Filing Date

Certification of Chief Financial Officer
pursuant to Exchange Act Rule 13a-14(a) or
15(d)-14(a), as adopted pursuant to Section
302 of the Sarbanes-Oxley Act of 2002

Certification of Chief Executive Officer and
Chief Financial Officer pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section
906 of the Sarbanes-Oxley Act of 2002

101.INS

XBRL Instance Document

101.SCH

101.CAL

XBRL Taxonomy Extension Schema
Document

XBRL Taxonomy Extension Calculation
Linkbase Document

101.DEF

XBRL Extension Definition

101.LAB

101.PRE

XBRL Taxonomy Extension Label Linkbase
Document

XBRL Taxonomy Extension Presentation
Linkbase Document

* Indicates a management contract or compensatory plan or arrangement.

Marc Benioff

Keith Block

Craig Conway

Alan Hassenfeld

Colin Powell

Sanford Robertson

John V. Roos

Larry Tomlinson

Robin Washington

Maynard Webb

Susan Wojcicki

Neelie Kroes

Chairman of the Board of Directors and Chief Executive Officer

Vice Chairman, President, and Chief Operating Officer

Former Chief Executive Officer, PeopleSoft Inc.

Director, Hasbro Inc.

General, Former U.S. Secretary of State, Former Chairman,

Joint Chiefs of Staff

Principal, Francisco Partners

Former U.S. Ambassador to Japan

Former Senior Vice President & Treasurer, Hewlett-Packard Co.

Executive Vice President and Chief Financial Officer, Gilead Sciences Inc.

Chairman, Yahoo Inc.

Chief Executive Officer, YouTube

Former Vice President of the European Commission

(appointment effective May 1, 2016)

Marc Benioff

Joe Allanson

Keith Block

Chairman of the Board of Directors and Chief Executive Officer

Chief Accounting Officer and Corporate Controller

Vice Chairman, President, and Chief Operating Officer

Alexandre Dayon

President and Chief Product Officer

Parker Harris

Mark Hawkins

Maria Martinez

Burke Norton

Cindy Robbins

Amy Weaver

Co-Founder

Chief Financial Officer

President, Sales & Customer Success

Chief Legal Officer and Chief of Corporate and Government Affairs

Executive Vice President, Global Employee Success

Executive Vice President, General Counsel

Investor Relations

investor@salesforce.com, +1-415-536-6250

Stock Listing

Salesforce.com trades on the New York Stock Exchange under

the ticker symbol “CRM.”

Note on Forward-Looking Statements
This annual report contains forward-looking statements within the meaning of the federal securities laws.
Results could differ materially. Further information on factors that could affect results is included in the fiscal
2016 Form 10-K, included in this annual report.

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