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FY2019 Annual Report · Savaria
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Science in Sport plc 

Annual report and accounts  

Year ended 31 December 2019 

Company number 08535116 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONTENTS 

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84 

STRATEGIC REPORT: 
Highlights 
Key performance indicators 
Business Model 
Strategic Model 
PhD Integration & Performance Solutions 
Chairman’s report 
Chief Executive’s report 
Principle risks & uncertainties 
Financial review 
Corporate social responsibility 
Board Engagement with our stakeholders 
GOVERNANCE: 
Directors’ report 
Corporate governance report 
Board of directors 
Audit Committee report 
Remuneration Committee report 
FINANCIAL STATEMENTS 
Independent Auditor’s report 
Consolidated statement of comprehensive income 
Consolidated statement of financial position 
Consolidated statement of cash flows 
Consolidated statement of changes in equity 
Notes to the consolidated financial statements 
Parent company statement of financial position 
Parent company statement of cash flows 
Parent company statement of changes in equity 
Notes to the Parent company financial statements 
Company information 

 
 
 
  
  
 
 
STRATEGIC REPORT 

HIGHLIGHTS 

Financial Highlights 

  A  23%  increase  in  Group  revenue  to  £50.6m  (2018:  pro  forma1  £41.0m,  reported  £21.3m), 
reflecting the first full year contribution of PhD and strong organic growth by both brands. PhD 
delivered record revenue growth of 23% (pro forma1), and the SiS brand delivered 24% revenue 
growth contributing to a 6-year 25% revenue Compound Annual Growth Rate (“CAGR”); 

 

Integration  of  PhD  completed  on  time  and  in  full  including  launch  of  PhD.com,  new  E-
Commerce fulfilment operation and installation of protein powder line at the Nelson factory 

  Online revenue, a key strategic focus for the Group, grew strongly up 36% to £16.4m (2018: 

pro forma1 £12.1m); 

  Strategic  markets  of  USA  and  Football  grew  92%  and  94%  respectively,  in  line  with 

expectations, to £3.9m in total;   

 

 

International Retail revenue up 41% to £12.3m (2018: pro forma1 £8.7m), with strong growth in 
existing  markets  in  Europe  and  Asia,  plus  new  territories  including  PhD  launching  in  Saudi 
Arabia and SiS expanding into Latin America; 

Innovation-driven  new  products  delivered  28%  of  total  Group  revenue  growth  and  included 
PhD's vegan Smart Bar Plant, SiS’s Protein20 bars and the SiS Football range; 

  Group gross margin of 44% (2018: 45% pro forma1) impacted by one-off items from inventory 

and global whey commodity pricing; 

  Underlying  operating  loss2  of  £0.3m  (2018:  loss  of  £2.7m)  in  line  with  growth  strategy  and 
market  expectations,  reflecting  continued  investment  in  brand  awareness,  e-commerce  and 
international expansion;  

  Cash and cash equivalents of £5.4m (2018: £8.0m) in line with market expectations; and 

  Post  period  end  the  Group  continues  to  perform  in-line  with  expectations,  with  Covid-19 

preparations having been in place for some weeks.   

1pro forma compares to full year 2018 results for PhD and SiS brands (see page 16) 

2excludes depreciation, amortisation, non-cash share-based payments, costs relating to the acquisition and integration of PhD 
Nutrition, IFRS 16 Lease payments and foreign exchange variances on intercompany balances (see Note 1.9) 

“2019 was a transformational year for Science in Sport as we integrated the PhD business as planned 
and continued our strategic growth focus on e‐commerce and international, positioning the Group for 
the next stage of its growth. 

Our preparations for Covid-19 disruption have been underway for several weeks and measures 
include buying sensitive raw materials, securing the supply chain operation, and remote working for 
commercial and operations staff. Costs are being managed very tightly and contingency plans are in 
place. We are well prepared to protect the Company and its workforce should the impact from Covid-
19 become extended.” 

STEPHEN MOON 

Chief Executive Officer

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT 

KEY PERFORMANCE INDICATORS 

£50.6 million revenue 
2018: Pro forma1 - £41.0m, reported - £21.3m 
Increase of 23% on pro forma, 137% on reported  

£22.2 million Gross profit 
2018: Pro forma1 - £18.4m, reported - £12.0m 

£0.3 million underlying operating loss2 
2018: £2.7m 

£2.4 million Innovation revenue up 50% 
2018: £1.6m 

£5.4 million cash and cash equivalents 
2018: £8.0m 

Trustpilot ‘Excellent’ rating for both SiS and 
PhD brands based on over 30,000 reviews 

1pro forma compares to full year 2018 results for PhD and SiS brands (see page 16) 

2excludes depreciation, amortisation, non-cash share-based payments, costs relating to the acquisition and integration of PhD 
Nutrition, IFRS 16 Lease payments and foreign exchange variances on intercompany balances (see Note 1.9) 

2 

 
 
 
 
 
 
 
 
 
STRATEGIC REPORT 

BUSINESS MODEL 

Science in Sport plc is a leading sports nutrition business that develops, manufactures and 
markets innovative nutrition products for professional athletes, sports and fitness enthusiasts 
and  the  gym  lifestyle  community.  The  Company  has  two  highly  regarded  brands:  PhD 
Nutrition, a premium protein brand targeting gym lifestyle and sports enthusiasts, and SiS, a 
leading brand among elite athletes and professional sports teams. 

The two brands are sold internationally through multiple retail channels, both traditional and 
online, including major supermarkets and high street chains, specialist sports retailers and e-
commerce sites including Amazon and the brands' own websites. They enable the Company 
to  address  the  full  breadth  of  the  performance  nutrition  market  currently  estimated  at 
approximately £10 billion worldwide.  

Customer segments 

PhD  and SiS  have highly  complementary  products ranges,  operations  and sales channels, 
and  unrivalled  expertise  in  differing  categories  and  geographies.  Combined,  these  leading 
brands  create  significant  synergies,  and  the  opportunity  to  leverage  each  others  existing 
markets,  and  together  further  penetrate  existing  markets  and  conquer  new  markets.  Our 
brands offer consumers an extended range of unbeatable products, helping to drive forward 
our ambition to be the world’s #1 premium performance nutrition business. 

Brands 

SiS Science in Sport is a premium endurance sports nutrition brand. But above all else, it 
represents constant progression. A desire to continually improve, push boundaries, translate 
science to performance 

  Premium endurance sport nutrition brand for professional athletes and sports 

enthusiasts; 

  Unrivalled reputation of scientific innovation and banned substance control;   
  Established presence in 80+ markets including the UK, USA, Italy, Australia, Russia 

and China; 

  Strong online presence with established E-Commerce platform a strategic growth 

driver; 

  Established third-party online partnerships include Amazon and TMall. 

3 

 
 
 
 
 
STRATEGIC REPORT 

BUSINESS MODEL 

PhD is a premium performance nutrition brand with a wide range of protein products and 
formats. Delivering performance nutrition that inspires and enables you to achieve your 
goals. 

  Premium protein brand for gym lifestyle;   
  Exceptional reputation for innovation and portfolio extension through sub brands; 
  Established presence in 45+ markets including the Middle East and China;   
  Strong retail presence through key retail partners; 
  Growing E-Commerce platform and strong presence on Amazon and TMall.  

Sales channels 

The group operates four primary sales channels, which form the basis on which management monitor 
revenue. UK Retail includes domestic grocers and high street retailers, e-Commerce is sales through 
the phd.com and scienceinsport.com platforms, Export relates to retailers and distributors outside 
of the UK and Market place relates to the Amazon and eBay platforms. 

We continue to invest in online channels in line with our strategic model. Total online revenue across 
e-commerce and marketplace grew from 30% in 2018 to 32% in 2019 on a pro forma full year basis. 

Products for enhanced performance 

SiS: 

The  SIS  energy  gel  is  the  world’s  first  isotonic  energy  gel,  delivering  energy  fast,  clinically 
proven to be absorbed more quickly in the gut, and with no need for added water. Using fully 
patented technology and manufactured in-house, the gels are our most profitable product. The 
gel range makes up 42% of SiS revenue (2018: 38%) 

The range of SiS products includes: 

o  Energy – Bars, shots, gels and powders to give athletes energy 
o  Hydration – Gels, tablets and powders to keep athletes energised and hydrated 
o  Recovery – Powder range to aid athletes’ recovery post-exercise 
o  Rebuild – Powders, gels and bars to build and maintain lean muscle mass 
o  Athlete health – Vitamins and supplements range designed to support and maintain 

immune function, digestive health and bone health amongst athletes  

“I first started using SiS products in the mid-90s, and have used for three decades now, once 
I found a company that I trusted I stuck with them. I trust Science in Sport for their rigorous 
testing” 
Sir Chris Hoy, Brand Ambassador 

PhD: 

The PhD Smart Range is made up of great tasting high protein, low sugar foods, bars and 
snacks.  This  includes  the  Smart  Bar,  an  on-the-go  protein  hit,  the  multi-use  Smart  Protein 
suitable  for  cooking  with,  a  ready-to-drink  Smart  Protein  shake,  and  an  oven-baked  high 
protein flapjack, Smartjack.  

4 

 
 
 
 
 
 
 
 
STRATEGIC REPORT 

BUSINESS MODEL 

The range of PhD products includes: 

  Fat loss High protein products like Diet Whey with additional ingredients such as 

CLA, green tea and L Carnitine  

  Muscle Protein quality is vital to ensure muscle isn’t lost during exercise; PhD 

performance nutrition has a superior range with delicious flavours  

  Strength & performance Ingredients such as creatine, BCAAs, glutamine, caffeine, 
electrolytes, protein variants and vitamins and minerals, amongst many others are 
targeted towards naturally and safely enhancing your performance  

  Energy Explosive energy or endurance. You decide your goals and PhD have the 

products to make the difference  

  Recovery Protein, branch chain amino acids and various other active performance 
ingredients play a vital role in optimising recovery after exercise and throughout the 
day so you can go harder, faster and better the next day  

  Food & drink PhD have a market leading range of protein and performance bars, 

ready-to-drink formulas and brand-new single serve squeezy smoothies, all 
developed with the serious athlete in mind, but equally ideal for the beginner  

  Natural Plant proteins, superfoods, greens, wholefoods, naturally sourced 

polyphenols, nitrates and vitamins and minerals all play a huge part in optimising 
performance, which is why PhD have dedicated an entire range to them  

  Accessories From hoodies to shakers, you’ll find everything you need to make your 

life that bit easier 

“I have been using PhD products now for 4 years. I chose them because they are intelligent 
and authentic and a perfect fit for me as an artist and athlete.” 
Bugzy Malone, Brand Ambassador  

“I am beyond excited to be joining the PhD family as you can be the most physically gifted 
(or mentally resilient) human to ever pick up a barbell or lace up your trainers, but none of 
this will matter unless you’re fuelled efficiently.”  
Ross Edgley, Brand Ambassador 

Where we operate 

We have offices in the UK, US, Italy, and the Middle East, and have customers in over 80 
countries worldwide. 

Revenue  in  our  US  business  has  increased  by  92%  year  on  year  and  we  have  seen  an 
increase in gross profit margins due to favourable channel and product mix.  

SiS Italy has increased revenue by 66% from the prior year and we expect this company to 
become profitable in 2020.  

SiS Australia recorded 46% revenue growth and was profitable in 2019.  

Our people and culture 

Our people make our business and we attract and develop the best. Our teams are passionate 
about the brands, our customers, and the business. Performance matters to everyone. We 
have committed teams in all our locations and invest in training and development as well as 
opportunities to pursue individual and team sporting challenges, whatever they may be. 

5 

 
 
 
 
 
STRATEGIC REPORT 

STRATEGIC MODEL 

Proven strategic model drives long-term value 

We invest in our proven strategic model to drive growth across both our PhD and SiS brands. 
The  5  strategic  goals  are  illustrated  below  including  details  of  how  we drive  them,  and  the 
impact in 2019: 

1.  Performance Innovation: 

  Strong science and innovation-led product development 
  New research laboratory and partnership with Liverpool John Moores University, a 

world recognised sports research centre of excellence 

  Performance solutions support to England Women’s Football Teams, Team INEOS 
Cycling and INEOS TEAM UK, Britain’s entry in the 36th America’s Cup yacht race 

  25% of 2019 revenue growth from new product innovation  

2.  Brand experience 

  Market leading brand equity measures underpinning consistent, multi-year 

improvement in brand awareness, consideration and usage.  

  SiS Partnerships with globally recognised leading sports teams such as Manchester 
United, Team Ineos, USA Cycling and events like Tough Mudder and Rock n Roll 
Marathon. 
Inspiring and relevant brand ambassadors such as cyclist Sir Chris Hoy, musician 
Bugzy Malone, swimmer Adam Peaty and Ross Edgley the first person to swim 
round the UK the World’s longest staged sea swim 

 

  Marketing investment up 22% year on year to nearly £8m in 2019, and new brand 

partnerships with Arsenal and Celtic signed 

3.  Drive ecommerce growth 

  PhD.com platform is a strategic priority given global scale of protein product sector. 
  Global Marketplace growth across Amazon, TMall and eBay platforms. 
  Significant investment in people capability across digital marketing, trading and 

platform development. 

  Online revenue, a key strategic focus for the Group, grew strongly up 36% in 2019 to 

£16.4million (2018: pro forma £12.0million) 

4.  World Class Customer Experience 

  New E-Commerce fulfilment facility with increased operational efficiency 
  Extended delivery reach and cut-off times plus enhanced customer service capability 
  New US logistics provider with improved delivery solutions options 
 

‘Excellent’ Trustpilot Scores for both PhD and SiS brands from over 30,000 reviews 
in 2019 

5.  Efficient manufacturing 

  Patented gel manufacturing technology with world’s only isotonic energy gel 
  World class approach to banned substance testing with both Informed-Sport and 

Informed-Choice accreditations in place on our certified Nelson site. 

  New protein powder production line live on plan at Nelson factory in November 2019 

6 

 
 
 
 
 
 
STRATEGIC REPORT 

PHD INTEGRATION AND PERFORMANCE SOLUTIONS 

PhD Integration completed 

On  6th  December  2018  we  acquired  PhD  Nutrition,  a  transformational  acquisition  for  the 
Group. During 2019 we completed the four integration goals in line with plan: 

1.  PhD.com  relaunched  on  our  Group  online  platform  and  increased  investment 

committed 

2.  New  E-Commerce  fulfilment  facility  supporting  UK  and  International  online  revenue 

growth with increased operational efficiencies 

3.  Integrated commercial team selling both brands across our UK and International Retail 

businesses 

4.  New protein powder production line live on budget and on time, increased efficiency 
from new infra-red blending technology and greater capacity driving margin savings 

During the integration the PhD brand grew 23% ahead of the 6-year CAGR of 8% which PhD 
had previously achieved prior to acquisition. 

Performance solutions 

Performance  Solutions  builds  on  Science  in  Sport’s  world-leading  sports  nutrition  by 
embedding dedicated SiS nutritionists in athletes’ support teams to provide tailored nutrition 
strategies to meet individual athlete’s complex and varying needs. 

Three  initial  Partnerships:  England  Women’s  Football  Teams,  Team  INEOS  Cycling  and 
INEOS TEAM UK, Britain’s entry in the 36th America’s Cup yacht race. represent three different 
endurance sports. 

Dr  James  Morton,  Professor  of  Exercise  Metabolism  at  Liverpool  John Moores,  one  of  the 
world’s leading academic institutes on sports science, is the new SiS Director of Performance 
Solutions, accessing the university’s best-in-class sports laboratories to conduct research and 
create bespoke performance solutions.  

“We are bringing a combination of academic rigour and world class practitioner skills to the 
frontline of elite sports. By bringing a performance first approach, we are going to help athletes 
get faster, stronger, fresher, smarter and, above all, hopefully contribute to winning. I’m excited 
about  SiS  making  a  difference  to  performances  across  multiple  sports  and  seeing  the 
performance solution methodology come to life.” 

Dr Morton, SiS Director of Performance Solutions,  

7 

 
 
 
 
 
 
 
 
STRATEGIC REPORT 

CHAIRMAN’S REPORT 

“2019 was a transformational year for the Group. We successfully integrated the commercial, 
operational and online elements of PhD, whilst delivering record revenue growth. Our strategy 
of  investment  in  brand  equity  and  science-led  product  innovation  for  both  of  our  premium 
brands remains unchanged. Strategic routes to market are e-commerce and international and 
we  have  invested  in  both  of  these  areas,  to  position  the  business  to  be  a  global  leader  in 
premium performance nutrition. 

We are in uncertain times given the current Covid-19 crisis and the Board are working closely 
with the executive management team on contingency planning.” 

Overview  

We are delighted to announce another strong set of results for the year ended 31 December 
2019. Group revenue was £50.6m, 23% ahead of the same period in 2018 on a pro forma 
basis1. 

Underlying operating loss2 was £0.3m (2018: loss of £2.7m) in line with market expectations 
and reflected continued investment in our online and international businesses. Reported loss 
before tax was £5.1m (2018: loss of £6.0m). 

Our cash position remains strong with a year-end balance of £5.4m (2018: £8.0m). 

Our  long-term  priority  continues  to  be  further  developing  the  e-commerce  opportunity  and 
seeking strong growth in international markets. Science-led innovation will continue to be a 
growth driver for the business. 

We continue to see further margin improvement opportunities from supply chain optimisation 
following the integration of PhD and favourable channel and product mix. 

The  Board  continues  to  be  focused  on  building  shareholder  value  through  improving 
profitability and driving our strategic growth markets towards profitability.  

Our strategy remains unchanged, focusing on science-led innovation, building brand equity, 
taking our share of e-commerce business and developing global markets.  

Our people  

The continued strength of the Group is due to the hard work and dedication of all the people 
who  work  for  our  PhD  and  SiS  brands.  I  would  like  to  thank  them  all  for  their  contribution, 
especially  for the commitment  and focus they  have shown throughout this  year,  during  the 
integration of the PhD business and for delivering another sector leading performance.  

This year we have strengthened the executive management team and senior leadership by 
attracting experienced talent from market-leading businesses to drive the next stage of our 
growth.  In  addition,  we  have      continued  to  invest  in  existing  employees  who  are  being 
supported  through  professional  training  relevant  to  their  functional  areas,  as  well  as  other 
relevant role-specific training.  

Development of the Board 

It  is  the  Board's  task  to  ensure  the  Group  is  managed  for  the  long-term  benefit  of  all 
shareholders,  with  effective  and  efficient  decision-making.  Corporate  governance  is  an 
important part of that role, reducing risk and adding value to our business.  

8 

 
 
STRATEGIC REPORT 

CHAIRMAN’S REPORT 

Since the period end the Company has appointed Roger Mather to the Board and nominated 
him  as  Chair  of  the  Audit  Committee.  Tim  Wright,  an  existing  Board  member,  has  been 
nominated as Chair of the Remuneration Committee. 

The culture of the Group is to be entrepreneurial and innovative, always committed and striving 
for excellence, as our consumers do. Acting responsibly is critical to our business performance 
and the Group takes its obligations to act responsibly very seriously.  

Further detail is included in the Corporate Social Responsibility section of the Annual report 
but some examples of actions taken to support our values this year include; our market leading 
banned  substance  testing  programme,  the significant  investment  in innovation and support 
provided to our employees to help them excel in their chosen sports.  

JOHN CLARKE  

Non-Executive Chairman  

17 March 2020 

1pro forma compares to full year 2018 results for PhD and SiS brands (see page 16) 

2excludes depreciation, amortisation, non-cash share-based payments, costs relating to the acquisition and integration of PhD 
Nutrition, IFRS 16 Lease payments and foreign exchange variances on intercompany balances (see Note 1.9) 

9 

 
 
 
 
 
 
 
STRATEGIC REPORT 

CHIEF EXECUTIVE’S REPORT 

Strategic intent 

Our  intent  is  for  the  Group  to  become  the  world's  leading  premium  performance  nutrition 
business through its PhD and SiS brands. This is underpinned by the following key principles 
and strategic actions:   

1.  Continuing  to  drive  growth  for  both  brands  through  a  science  and  innovation-led 

pipeline, including current and new technologies and formats;  

2.  Developing the manufacturing facility and international logistics footprint to underpin 

market leading gross margins;  

3.  Continued investment in building the equity in both the PhD and SiS brands to drive 

sales through increased awareness and usage;   

4.  Developing our online business through a combination of our own proven e-commerce 

platform and key marketplace channels; and 

5.  Extending  our  international  presence  in  all  major  global  markets,  using  an  omni-

channel approach to maximise the opportunity.   

The Board believes there continues to be a significant growth opportunity, both organic and 
inorganic, to extend our existing product range and deliver synergies from our distribution, e-
commerce and supply chain capabilities.  

Online 

Our  PhD.com  and  scienceinsport.com  e-commerce  platforms  are  central  to  our  growth 
strategy in our key domestic and international markets and we were pleased to deliver revenue 
of  £10.1m,  up  39%  (pro  forma1)  compared  with  the  previous  year.  Our  new  PhD.com  e-
commerce business launched online in the second half and had a strong finish to the year. 

2020 will see PhD.com as a priority in the UK and we also intend to launch new sites for both 
of our brands in key markets including Germany and Italy. To support this growth, we have 
now  completed  a  major  recruiting  campaign,  which  has  seen  an  influx  of  new  talent  from 
leading brands including Heineken and Virgin Active. 

Marketplace channels including Amazon and TMall are an integral part of our strategy and in 
some international markets are seen as the lead growth channel. Revenue was £6.2m for the 
year, 30% ahead of 2018 (pro forma1). A new Head of Marketplace joined the team in January 
2020, and we will continue to recruit and develop talent to underpin our growth ambition for 
this channel. 

International 

Distributor  serviced  international  markets  grew  42%  (pro  forma1)  to  £12.3m  in  2019.  This 
included strong organic growth in existing markets for both brands, including PhD in the Middle 
East and China, and SiS in Europe. New markets opened up for PhD included Russia, Saudi 
Arabia and Turkey. SiS made inroads into the Middle East and several Latin American markets 
including Colombia and Brazil. 

We continued to invest in our SiS brand in the USA and delivered 92% revenue growth year-
on-year, with gross margin improving given the favourable channel and product mix. We made 
strong progress with our own e-commerce platform, our Amazon business and through retail 

10 

 
 
 
 
 
 
 
 
STRATEGIC REPORT 

CHIEF EXECUTIVE’S REPORT 

distributors,  this  latter  channel  being  important  for  awareness  and  product  trial.  During  the 
year we carried out extensive consumer research to assess the potential for the PhD brand 
and this delivered highly promising data which we will act on in due course.  

Our SiS businesses in Italy and Australia grew revenues by 66% and 46% respectively, again 
with progress made in e-commerce, Amazon and through running and cycling retail channels. 
The Australian business was breakeven in 2019 and we expect the Italian business to become 
profitable in 2020. 

UK Retail  

The  retail  environment  continues  to  be  challenging  in  our  core  market.  Despite  this,  our 
success in delivering innovation and bringing our category presence to bear through our brand 
portfolio  resulted  in  new  distribution  and  strong  organic  growth  in  the  grocery  channel. 
Innovation and new distribution drove growth in Tesco and Sainsbury’s, while we gained new 
listings for PhD in Aldi and for SiS in Lidl.  

We continued to develop our High Street business, with Holland & Barrett representing a major 
source  of  revenue  for  the  Group.  The  third-party  online  channel  was  challenging,  although 
given our focus on our own e-commerce platform and Amazon, this was expected. 

Overall, revenue from our UK retail business grew by 8% (pro forma1), which was a pleasing 
result given the climate in the high street and independent channels. 

Football 

We continue to invest in this channel and believe it represents a long-term strategic initiative. 
As well as being official nutrition partners to Manchester United, Arsenal and Celtic, we sell 
products to more than 100 elite clubs across the UK, Europe and the USA. Our sisfootball.com 
e-commerce  platform  is  also  performing  strongly,  and  overall  revenue  from  our  Football 
business grew 94% year-on-year.  

Supply Chain 

The integration of PhD into our supply chain was a major focus in the year. We opened a new 
e-commerce fulfilment facility to combine operations for both the PhD and SiS brands in June 
2019  which  is  performing  very  effectively  and  delivering  high levels  of  customer  service.  A 
new protein powder filling line was commissioned during November, on time and in line with 
cost estimates and we expect this project to payback in under 14 months. 

Gross margin for the overall business was 44%, slightly down on 45% pro forma1 2018 margin. 
This was driven by one-off inventory costs, together with increased whey protein costs in the 
final  months  of  the  year.  We  remain  positive  on  gross  margin  given  we  expect  further 
manufacturing efficiencies and favourable channel and product mix benefits. 

Outlook  

We  have  planned  for  a  further  strong  year  of  revenue  growth  in  2020  with  innovation,  e-
commerce and international expansion being key drivers. With integration of the PhD and SiS 
brands  complete,  we  expect  to  deliver  further  cost  savings  as  a  result  of  supply  chain 
efficiencies. 

11 

 
 
 
 
 
STRATEGIC REPORT 

CHIEF EXECUTIVE’S REPORT 

COVID-19 preparations 

At present trading is in line with expectations. While we are seeing sharply reduced revenue 
in Italy, China revenues have recovered in March and we have received strong forward orders. 
We  are  working  with  key  customers  to  ensure  their  inventory  protects  the  next  weeks  of 
consumer demand. 

Preparations  for  Covid-19  related  disruption  have  been  in  place  for  some  weeks.  Several 
months cover of certain sensitive raw materials are secured. Our Nelson manufacturing site 
and two third-party logistics operations have been isolated from each other and shift patterns 
in  both  operational  units  have  also  been  separated,  with  cleaning  processes  taking  place 
between shifts. Our office based teams in all functions, including e-commerce operations and 
customer service, have commenced a full work from home policy. 

The situation is being monitored daily and management has developed contingency plans to 
protect the Company and its workforce should the impact from Covid-19 become extended 

STEPHEN MOON  

Chief Executive Officer  

17 March 2020 

1pro forma compares to full year 2018 results for PhD and SiS brands (see page 16) 

2excludes depreciation, amortisation, non-cash share-based payments, costs relating to the acquisition and integration of PhD 
Nutrition, IFRS 16 Lease payments and foreign exchange variances on intercompany balances (see Note 1.9) 

12 

 
 
 
 
 
 
STRATEGIC REPORT 

PRINCIPAL RISKS AND UNCERTAINTIES 

In the course of its normal business, the Group is exposed to a range of risks and uncertainties, which 
could impact on the future results of the Group. The Board considers that risk management is an integral 
part of good business process and, on a quarterly basis, reviews the industry, operational and financial 
risks facing the Group and considers the adequacy of the controls and mitigations to manage these 
risks. 

Internal Controls 

The Group has an established framework of internal controls, the effectiveness of which is  reviewed 
regularly by the Executive team, the Audit Committee and the Board as part of an ongoing assessment 
of significant risks facing the Group. 

The Group’s key risks (financial, operational and reputational) are recorded on a Business Risk Register 
and those risks together with their controls, mitigating and corrective actions are reviewed regularly by 
the Board. Risk is a standing agenda item for the Board and senior managers are required to review, 
identify and report on risks on an ongoing basis and review all key risks on a quarterly basis.  

The key features of the Group’s system of internal control are as follows: 

 

An  ongoing  process  of  risk  assessment  to  identify,  evaluate  and  manage  business  risks  and 
opportunities; 

  Comprehensive  procedures  for  budgeting  and  planning  and  for  monitoring  and  reporting  to  the 

 

 

Board business performance against plans; 
A consistent system of prior appraisal for investments overseen by the Chief Financial Officer and 
Chief Executive Officer; 
An organisational structure with defined  levels of responsibility,  which promotes entrepreneurial 
decision- making and rapid implementation while minimising risk; 

  Central control over key areas such as capital expenditure, authorisation and banking facilities; 

The Group continues to review its system of internal control to ensure compliance with best practice, 
while also having regard to its size and the resources available. Due to the size of the business there 
is no internal audit function. As part of the Group’s review a number of non-financial controls covering 
areas  such  as  regulatory  compliance,  business  integrity,  health  and  safety,  risk  management  and 
business continuity have been assessed. 

The Directors have identified the following principal risks and uncertainties that could have the most 
significant impact on the Group’s long-term value generation. 

PRINCIPLE RISK HEAT MAP 

High 

1 

       7 

2       8 

9 

Impact 

            5 

Low 
Low                                                                       Likelihood                                                            
High                                                                                                          

4        

6 
6 

3 
i
n
d
i
v
i
d
u
a
l 
a
t
h
l
e
t
e

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC REPORT 

PRINCIPAL RISKS AND UNCERTAINTIES 

RISK 
RATING 
2019  
2018 

RISK 

1 FOOD QUALITY & SAFETY 
Accidental or malicious ingredient 
contamination, or supply chain 
contamination caused by human error 
or equipment fault or due to 
manufacturing or design faults could 
compromise the safety and quality of 
SIS and PhD products. 

2019  
2018 

2019  
2018 

2019  
2018 

2 COMMODITY PRICING RISK 
Movement in the commodity prices of 
raw materials and, in the case of 
imported raw materials and other 
goods, the value of Sterling against 
other currencies may have a 
corresponding impact on finished 
product cost. 
3 BREXIT IMPACT  
Risk to the import of raw materials and 
the export of finished goods following 
UK exit from EU on 31st January 2020 

4 CUSTOMERS & CONSUMERS 
The Group operates in a competitive 
market sector and its ability to 
compete effectively requires an 
ongoing commitment to marketing, 
product development, innovation, 
product quality and ability to offer 
value for money as well as first-class 
customer service.  

POTENTIAL IMPACT 

MITIGATION CONTROLS 

The consequences could be severe and 
may include adverse effects on 
consumer health, loss of market share, 
financial costs and loss of revenue to 
SIS. A product recall may be required 
as a result, a subsequent product re-
launch may not successfully return the 
relevant brand to its previous market 
position.  

The Group’s stringent approach to food 
quality and safety is controlled via quality 
assurance procedures which are based on 
a risk management approach. Internal 
systems are reviewed continuously and 
potential for improvement is monitored. 
The manufacturing facility at Nelson is 
subject to regular food safety and quality 
control audits. At the beginning of 2018 we 
enhanced our banned substance testing 
regime to ensure we remain best in class. 
The Group maintains product liability 
insurance cover to mitigate the potential 
impact of such an event. 

Failure to manage the Group’s exposure 
to price increase may adversely affect 
the Group’s financial performance, 
through increasing production costs 
which cannot be mitigated through price 
increases. 

The risk is mitigated by securing supplies 
in advance based on estimated volumes, 
thus ensuring greater price certainty. A 
hedging policy covering Euro purchases of 
our key finished product is now in place to 
reduce foreign exposure risk on purchases.  

Delays at port may reduce availability of 
raw materials and disrupt production, 
and delay deliveries to the end 
consumer therefore impacting revenue 
and customer service. Tariffs may need 
to be absorbed therefore impacting 
profitability.  
Although no single retailer accounts for 
more than 9% of Group revenue, the 
dominance of the large retail multiples 
and third-party e-commerce retailers 
could force an erosion of prices and, 
subsequently, profit margins.  

5 TRADEMARKS AND IP 
The Group’s success will depend in 
part on its ability to obtain and protect 
its trademarks both in the UK and 
internationally. 

2019  
2018 

The Group cannot give definitive 
assurance that pending or future 
trademark applications will be granted 
or that trademarks granted will not be 
challenged or held unenforceable. 

6 PHD INTEGRATION 
Significant business-wide change 
being implemented following the 
acquisition of PhD. 

7 FACTORY DISRUPTION 
The landlord is proposing to carry out 
remedial underpinning to rectify 
subsidence, which will cause a two-
week break in gel production and 
require sectioning of the facility whilst 
work is completed. 
8 LIQUIDITY 
Ensuring the Group has sufficient cash 
reserves to  

2019  
2018  

2019  
2018 

Additional revenue and cost savings 
expected following the acquisition and 
will be impacted if there are delays in 
the integration programme, for example 
delay in PhD.com website launch.  
There is a risk of overrun with building 
works and further disruption to 
production, which could result in supply 
chain delays and subsequent missed 
revenue. 

2019 
2018  n/a 

Consequences of insufficient liquidity 
could be severe if the group is not able 
to pay key suppliers and employees on 
time 

9 COVID-19 

2019  
2018 n/a 

We have assessed the business risk as 
high due to significant uncertainties and 

14 

During 2019 a Brexit working group 
identified the major risks associated with 
leaving the EU. Where possible we put in 
place mitigating actions to reduce the 
potential impact to the business. 
Consequently, we have assessed the risk 
as medium (2018 High). 
Significant resources are devoted to 
forging strong relationships with customers. 
The continued move to Online also 
diversifies the revenue channels, and 
reduces key customer reliance. With the 
acquisition of PhD the relative size of the 
largest customers has decreased reducing 
risk. 

To mitigate this, the Group enters into non-
disclosure agreements with employees, 
consultants and prospective commercial 
partners but cannot assure that such 
agreements will provide complete 
safeguards against unauthorised 
disclosure of confidential information. 

PhD integration has been successfully 
completed with the powder line producing, 
PhD.com transitioned to Magento platform, 
Commercial teams merged and integrated 
web fulfilment facility opened.  
Contractual obligations on the landlord to 
complete the works to plan, with liquidated 
damages for delays.  

Cashflow forecasts are prepared and 
reviewed by senior management, with all 
payments approved in advance. The Group 
adjusts investment levels as appropriate to 
maintain cash balances in line with 
forecasts. Credit facilities are in the 
process of being agreed with our banking 
provider. 
Preparations for COVID19 related 
disruption have been in place for some 

 
 
 
 
 
 
 
STRATEGIC REPORT 

PRINCIPAL RISKS AND UNCERTAINTIES 

RISK 

COVID-19 coronavirus presents a 
significant global challenge 

RISK 
RATING 

POTENTIAL IMPACT 

MITIGATION CONTROLS 

the potential high level of disruption to 
our employees, customers and supply 
chain at this early stage of the virus 
outbreak. 

weeks. Several months cover of certain 
sensitive raw materials are secured. Our 
Nelson manufacturing site and two third-
party logistics operations have been 
isolated from each other and shift patterns 
in both operational units have also been 
separated, with cleaning processes taking 
place between shifts. The manufacturing 
operation is stock building fast moving 
products such as SiS gels and PhD protein 
powders, while our contract partners are 
assisting us in stock building products such 
as PhD Smart Bar. Our office based teams 
in all functions, including e-commerce 
operations and customer service, have 
commenced a full work from home policy. 

Key 

Low 

Medium 

High 

15 

 
 
 
 
STRATEGIC REPORT 

FINANCIAL REVIEW 

This is the first full year reported following the acquisition of PhD Nutrition in December 2018.  

Revenue  

The Group has continued to grow strongly during the year ended 31 December 2019, with 
revenue increasing 137% to £50.6m (2018: £21.3m) driven by the full year effect of the PhD 
acquisition. Pro forma revenue growth was 23%.  

Revenue growth was achieved through a particularly strong performance across e-commerce, 
third-party  online  retailers  and  international  channels  and  reflects  the  continued  prioritised 
investment in these strategic channels. This investment resulted in these channels delivering 
83% of revenue growth in the year. 

Gross margin  

The Group generated a gross profit of £22.2m (2018: pro forma £18.4m, reported £12.0m) 
achieving a gross margin of 44%, compared with 45% pro forma gross margin in 2018. Gross 
margin was slightly lower due to one-off inventory impacts and whey global commodity prices. 
The Group’s reported gross margin was 56% in 2018 however, this only included PhD results 
for  part  of  December.    Gross  margin  improvement  is  a  key  opportunity  for  the  combined 
business through initiatives such as insourcing PhD protein manufacture and scale benefits in 
areas including purchasing and logistics.  

PhD Pro forma 

Pro forma comparatives are based on the 2018 full year results for PhD and SiS brands. PhD 
was acquired by SiS plc on 6 December 2018, consequently, results for PhD from acquisition 
date only are consolidated in these accounts. 

For  comparability  pro  forma  full  year  figures  for  2018  and  2019  for  both  PhD  and  SiS  are 
shown below 

£'000 
Revenue 

SiS 

2019 

PhD 

2018 (unaudited) 

Total 

SiS 

PhD 

Total 

24,601 

25,972 

50,573 

   19,813 

21,161 

40,974 

Cost of goods 

(10,702) 

(17,664) 

(28,366) 

(8,287) 

(14,245) 

(22,532) 

Gross Profit 

13,899 

8,308 

22,207 

   11,526 

6,916 

18,442 

Underlying operating loss  

The underlying operating loss of £0.3m* (2018: loss of £2.7m) reflects the ongoing investment 
in science and innovation, building brand equity, developing our e-commerce capability and 
international  expansion.  The  operating  loss  is  in  line  with  market  expectations.  Loss  from 
operations was £5.0m (2018: loss of £6.0m) 

The Group's cost base and its resources have been, and will continue to be, tightly managed 
within budgets approved and monitored by the Board. If a growth opportunity is identified, then 
ex-plan investment will be approved.  

The  Group  has  chosen  to  report  underlying  operating  loss  as  the  Board  believes  that  the 
operating  loss  before  items  such  as  depreciation,  amortisation,  non-cash  share  based 
payments  and  PhD  acquisition  related  expenses  provides  additional  useful  information  for 

16 

 
 
  
  
  
  
  
  
  
  
  
 
STRATEGIC REPORT 

FINANCIAL REVIEW 

Shareholders  to  assess  cash  profit  performance.  This  measure  is  used  for  internal 
performance analysis. A reconciliation of underlying operating loss to loss from operations is 
presented in Note 1. 

Working capital 

As  at  31  December  2019  the  Group  held  inventory  of  £6.1m  (31  December  2018:  £7.1m). 
Inventory levels decreased, despite 23% pro forma revenue growth, due to improved working 
capital management. Trade and other receivables were £10.9m (31 December 2018: £8.9m).  

Cash position 

The cash balance as at 31 December 2019 was £5.4m (31 December 2018: £8.0m). During 
the year cash use primarily relates to investment in brand, new product development, working 
capital requirements, and the new in-house powder production line. 

Share based payments  

The Company operates both a Short Term Incentive Programme ("STIP") and a Long Term 
Incentive Programme ("LTIP"). Together, the Share Option Plan ("SOP") was approved by the 
Remuneration Committee in June 2014 in line with the proposal contained in the Company's 
AIM Admission document published in August 2013. A new LTIP scheme for financial years 
2019-2021 is in place, though no options were granted in 2019 and consequently no charge 
has  been  recognised  in  the  year.  The  Company  has  recognised  a  share  based  payment 
charge for the STIP scheme of £0.6m for the year (2018: £1.5m).  

Taxation  

The current tax charge is £Nil (2018: £Nil) due to the loss made in the year. The deferred tax 
charge of £0.6m (2018: £0.1m credit) is primarily due to an unprovided deferred tax asset on 
losses carried forward. The Group has estimated tax losses of £14.1m, which the Group will 
look to use to cover future profits. 

Losses and dividends 

The loss attributable to equity holders of the parent for the year was £5.6m (2018: £5.9m) and 
the basic and diluted loss per share was 4.6p (2018: loss of 8.2p). The payment of a dividend 
cannot be recommended due to negative retained earnings.  

Going concern 

The Group made a loss after tax for the year attributable to owners of the parent of £5.6m 
(2018:  loss  of  £5.9m)  and  expects  to  make  a  further  loss  after  tax  in  the  year  ending  31 
December 2020.  

The net decrease in cash and cash equivalents in the year ended 31 December 2019 was 
£2.6m  (2018:  £8.6m  increase).  As  at  31  December  2019  the  Group  had  cash  balances  of 
£5.4m (31 December 2018: £8.0m).  

The Directors have prepared projected cash flow information for a period ending 31 December 
2021. 

We have enacted contingency plans to protect cash reserves as the priority in response to the 
Covid-19 coronavirus outbreak. 

17 

 
 
STRATEGIC REPORT 

FINANCIAL REVIEW 

Accordingly, the Directors have a reasonable expectation that the Company will have sufficient 
cash to meet all liabilities as they fall due for a period of at least 12 months from the date of 
approval of these financial statements. For these reasons, they continue to adopt the going 
concern basis of accounting in preparing the annual financial statements. 

JAMES SIMPSON 

Chief Financial Officer 

17 March 2020

18 

 
 
 
 
STRATEGIC REPORT 

CORPORATE SOCIAL RESPONSIBILITY 

Acting responsibly is critical to our business performance and therefore, the Group takes its obligations 
to act responsibly very seriously.  

Employees 

Our employees are key Stakeholders and assets within the business and the Board closely  monitors 
and  reviews  the  results  of  employee  engagement  surveys  as  well  as  other  feedback  it  receives  to 
ensure alignment of interests. 

The Executive Directors keep staff informed of the progress and development of the Group on a regular 
basis through formal and informal meetings. 

Over  the  past  year  we  have  implemented  a  number  of  activities  designed  to  enhance  employee 
engagement and wellbeing, these include an informal forum across all UK locations, group bike rides 
and events for staff participation in sport. 

We are Investor in People accredited and have a number of employees completing further education in 
their areas of expertise, for example, MBA, finance and supply chain qualifications. 

The Group does not discriminate between employees and prospective employees on grounds of age, 
race, religion or gender. Every effort is made to provide the same opportunities to disabled persons as 
to others. 

The  Board  recognises  its  obligation  towards  employees  to  provide  a  safe  and  healthy  working 
environment. The Group complies with health & safety legislation conducting regular inspections and 
risk assessments. 

Gender diversity 

We are proud of our diverse workforce and believe it is vital to our success as a leading international 
sports nutrition business. 

Directors 

Senior Managers 

All employees 

Suppliers 

Male 

Female 

5 

21 

92 

- 

5 

69 

Our suppliers are key business partners and we maintain an open dialogue with all of our key suppliers. 
We aim to pay our suppliers on time according to our agreed credit terms. 

During the year we have organised regular factory visits to foster understanding and collaboration. We 
operate with mutual confidentiality agreements in place and conduct open and two-way conversations 
with our biggest suppliers about our business and strategy. 

The relationships we have with our European suppliers have played a key part in our Brexit planning. 

Customers 

As  with  any  business,  our  customers  are  our  key  Stakeholders,  and  we  work  hard  to  improve  our 
offering and customer service. 

Our continued investment in our website has enhanced the customer experience and we continually 
collect and respond to customer feedback online. Customer feedback will play a key part in our Long 
Term Incentive Plan from 2019 onwards. 

19 

 
 
 
 
STRATEGIC REPORT 

CORPORATE SOCIAL RESPONSIBILITY 

We  have  also  broadened  our  contact  with  key  trade  and  retail  partners  and  have  organised  regular 
factory visits for them, as well as visiting our International distribution partners around the world. 

Preventing banned substances 

The Science in Sport brand is trusted by professional and Olympic athletes in a range of sports across 
the world. A key component of this trust is our approach to preventing banned substances entering its 
supply chain and finished products. In line with this, Science in Sport is the only brand globally to hold 
both Informed Sport Site Certification and Informed Product Certification. Each year an internal review 
of the banned substance prevention regime takes place, and from January 2018 an upgraded system 
was implemented to continually improve and evolve the controls and systems within the Company. The 
Company regime is built on the following pillars: 

-  Every single batch of Science in Sport finished product which leaves the Company’s factory is 
screened against the World Anti-Doping Agency (“WADA”) list. Banned substances including 
steroids are tested to the level of 10 Nanograms per gram, and stimulants to 100 Nanograms 
per gram.  

-  Batches  (sampled  at  the  beginning,  during  and  end  of  each  product  batch)  receive  the 
recognised and respected Informed Sport certificate. Finished product testing is the final and 
most effective step that we have to ensure product assurance. 

-  Raw material batch testing, in addition to testing on finished goods, for any product deemed 

‘high-risk’.  

-  Full trace management of all raw materials from raw material base and manufacturing supplier, 
through  to  finished  goods  manufactured  per  production  batch.  This  allows  the  Company  to 
demonstrate to athletes the source of ingredients and all parties involved in the manufacturing 
process. 

-    Rigorous  screening  of  all  ingredient  suppliers,  including  annual  auditing.  All  suppliers  are 
required to be certified to a recognised Quality Management system that is approved by The 
Global Food Safety Initiative.  

- 

In-house  product  screening  within  the  Company’s  production  facility  in  Nelson,  Lancashire, 
including swab testing for banned substances, and surprise third-party inspections throughout 
the year. 

20 

 
 
 
 
 
 
STRATEGIC REPORT 

BOARD ENGAGEMENT WITH OUR STAKEHOLDERS 

This section serves as our section 172 statement and should be read in conjunction with the Strategic 
Report,  the  rest  of  the  Company’s  Corporate  Governance  Statement,  and  the  Corporate  Social 
Responsibility Report.  

Section 172 of the Companies Act 2006 requires a Director of a company to act in the way he or she 
considers, in good faith, would be most likely to promote the success of the company for the benefit of 
its members as a whole. In doing this, section 172 requires a Director to have regard, among other 
matters, to: the likely consequences of any decision in the long term; the interests of the company’s 
employees; the need to foster the company’s business relationships with suppliers, customers and 
others; the impact of the company’s operations on the community and the environment; the 
desirability of the company maintaining a reputation for high standards of business conduct; and the 
need to act fairly with members of the company.  

The Directors give careful consideration to the factors set out above in discharging their duties under 
section 172. 

Stakeholder engagement 

Key stakeholder groups which we’ve identified are listed below, with why we focus on them and how 
we engage them 

Employees 

The continued strength of the Group is the hard work and dedication of all the people who work for 
PhD and Science in Sport. We have continued to invest in existing employees who are being 
supported through professional training relevant to their functional areas, as well as other relevant 
role-specific training.  

The Executive Directors keep staff informed of the progress and development of the Company on a 
regular basis through formal and informal meetings and regular communications. In addition, we fund 
regular team events to encourage employee participation in sport. 

Customers 

As with any business, our customers are our key stakeholders, and our key strategic model investments 
in product innovation and customer service are designed to improve our customers’ experience. 

We constantly invest in our website to improve our customer proposition, and we collect and respond 
to online customer feedback continually to improve our offer. We have also broadened our contact with 
key trade and retail partners and have organised regular factory visits for them, as well as visiting our 
International distribution partners around the world 

Suppliers 

Our suppliers are key business partners, and the quality of raw materials and services we receive are 
essential to maintain our premium product position. 

During the year we have organised regular factory visits to foster understanding and collaboration. We 
operate with mutual confidentiality agreements in place and conduct open and two-way conversations 
with our biggest suppliers about our business and strategy. 

Investors  

Investor are a key stakeholder for the future success of the Group, and consequently investor 
relations are a key focus area for the Directors.  

The Board regularly engages investors on Group performance following trading updates and results 
announcements with face to face meetings and scheduled calls. Investors are kept regularly up to 
date with strategy presentations, and an open invitation to visit the factory was accepted by several 
investors during the year. 

21 

 
 
STRATEGIC REPORT 

BOARD ENGAGEMENT WITH OUR STAKEHOLDERS 

Decision making 

We set out below two examples of how the Directors have had regard to the matters set out in section 
172(1)(a)-(f) when discharging their duties under section 172 and the effect of that on certain 
decisions taken by them. In addition to stakeholders discussed above, the impact on the Environment 
and Community in which the group operates was considered, although, given the size and nature of 
the Company’s operations, the ongoing impact of the Company’s operations on the local community 
and the environment is not considered to be significant. 

The board considered impacts and potential conflicts between these stakeholder groups in reaching a 
decision and sought to act fairly by balancing these different agendas in the context of its duty to act 
to the overall benefit of its members.  

Web fulfilment centre 

The decision was taken to improve the customer delivery experience by opening a dedicated 
fulfilment centre. The additional employees required to run the facility were recruited from the local 
community. An existing building located next to the factory was selected to reduce the environmental 
impact from a greenfield site and to reduce the environmental impact of additional transportation. Key 
investors were informed of the opening of the facility and given an opportunity to visit the site, which 
some have already accepted. 

Powder production 

The decision was made to produce protein powder in-house as a source of competitive advantage in 
line with the group strategy communicated in the Strategic Report. Training was provided in operating 
the new machinery to employees who all live in the local area. Producing powder in-house reduces 
road miles moving product from third party manufacturers to the warehouse with an associated 
environmental benefit. The adverse impact on terminating the existing manufacturers relationship was 
considered, however on balance the strategic advantage secured and cost savings from the decision 
was assessed to benefit the members of the company as a whole. Key investors were kept updated 
on project progress and given an opportunity to visit the line once operational which some have 
already accepted.  

The decisions reached by the board in both instances are considered consistent over both a short and 
long-term perspective, and in line with the group’s communicated strategy to drive online revenue 
growth and leverage manufacturing and as a competitive advantage. 

22 

 
 
 
GOVERNANCE 

DIRECTORS’ REPORT 

The  Directors  present  their  report  together  with  the  consolidated  financial  statements  for  the  year 
ended 31 December 2019. 

Certain information that fulfils the requirements of the Directors’ report can be found elsewhere in this 
document  and  is  referred  to  below.  This  information  is  incorporated  into  this  Directors’  report  by 
reference. 

As at the date of signing this report, Science in Sport plc has five wholly owned subsidiaries. A complete 
list is provided in Note 4 to the Parent Company financial statements on page 82. 

Future developments 

The  Strategic  report  and  the  Chairman  and  Chief  Executive  reports  cover  the  Group’s  performance 
during the year ended 31 December 2019, its position at that date and its likely future development. 

Board of Directors 

The Board of Directors has overall responsibility for the Company. 

The Directors of the Company during the  year and up to the date that the financial statements were 
approved are shown below. 

Executive Directors 

S N Moon  

EJ Lake (resigned 10th September 2019) 

J L Simpson (appointed 26th September 2019) 

Non-Executive Directors 

J M Clarke  

T Wright 

R Duignan (resigned 31st January 2020) 

R Mather (appointed 31st January 2020) 

Details of Directors are included on pages 31 to 32. 

A qualifying third-party indemnity provision as defined in Section 234 of the Companies Act 2006 is in 
force for the benefit of each of the Directors in respect of liabilities incurred as a result of their office, to 
the extent permitted by law. In respect of those liabilities for which Directors may not be indemnified, 
the  Company  maintained  a  Directors’  and  officers’  liability  insurance  policy  throughout  the  financial 
year. 

Details of each Directors’ interests in the Company’s Ordinary shares and options over Ordinary shares 
are set out in the Remuneration report on pages 34 to 37. 

Dividends 

No dividends were paid and none proposed (31 December 2018 – £nil). 

Financial risk management 

The Group’s risk management policies can be found in Note 2. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE 

DIRECTORS’ REPORT 

Going concern 

The  Group’s  business  activities,  together  with  the  factors  likely  to  affect  its  future  development, 
performance and financial position, are set out in the Strategic report. The risks that the business faces 
in the coming year, including the current economic climate, Covid19, and the mitigating actions which 
address these risks are set out in pages 13 to 15. 

As at 31 December 2019, the Group had cash balances of £5.4m (2018: £8.0m). The net decrease in 
cash and cash equivalents in the year ended 31 December 2019 was £2.6m (2018: £8.6m decrease). 
The Group made a loss after tax for the year attributable to owners of the parent of £5.6m (2018: loss 
of £5.9m) and expects to make a further loss after tax in the year ending 31 December 2020.  

The Directors have reviewed the Group’s budgets and projected cash flow forecasts for the period to 
31 December 2021 and in doing so considered reasonable, possible changes over the forecast period. 
The  review  considered  the  forecast  operating  cash  flows  generated,  cash  flow  implications  of  the 
Group’s strategic plans and the forecast impact of the Covid-19 pandemic on demand. Management 
have enacted contingency plans to protect cash reserves and have identified spend reductions to offset 
reasonably possible reductions in revenue if needed.  

Accordingly, the Directors have a reasonable expectation that the Company will have sufficient cash to 
meet liabilities as they fall due for a period of at least 12 months from the date of approval of these 
financial statements. For these reasons, they continue to adopt the going concern basis of accounting 
in preparing the annual financial statements. 

Employee Benefit Trust Shares 

The Company issued no £0.10 Ordinary shares to the Employee Benefit Trust (2018: 342,129) to satisfy 
the provision of the share scheme (see note 20). 

Share Capital Structure 

Details of changes in the Company’s share capital are disclosed in note 19 of the financial statements. 

Substantial shareholdings 

As at 31 December 2019, the following Shareholders own more than 3% of issued share capital of the 
Company: 

Shareholder 

Tellworth Investments 

Legal & General Investment Management 

Aviva Investors 

JO Hambro Capital Management 

Otus Capital Management 

Downing 

PhD Acquisition Bidco Limited 

River & Mercantile Asset Management 

Premier MIton Investors 

Baillie Gifford & Co 

Number of 
shares 

16,736,985 

13,229,475 

13,000,032 

10,130,000 

7,554,693 

6,819,809 

5,833,334 

5,220,000 

4,251,481 

3,788,336 

Percentage holding 
% 

13.63 

10.77 

10.58 

8.25 

6.15 

5.55 

4.75 

4.25 

3.46 

3.08 

24 

 
 
 
 
 
GOVERNANCE 

DIRECTORS’ REPORT 

Auditors 

In the case of each of the persons who are Directors of the Company at the date when this report was 
approved: 

 

so  far  as  each  of  the  Directors  is  aware,  there  is  no  relevant  audit  information  of  which  the 
Company’s auditor is unaware; and 

  each of the Directors has taken all the steps that he/she ought to have taken as a Director to 
make  himself/herself  aware  of  any  relevant  audit  information  and  to  establish  that  the 
Company’s auditor is aware of that information. 

BDO  LLP  has  indicated  its  willingness  to  continue  in  office  and  a  resolution  will  be  proposed  at  the 
annual general meeting to reappoint BDO LLP as auditor for the next financial year. 

Directors’ responsibilities 

The  Directors  are  responsible  for  preparing  the  Annual  Report  and  the  financial  statements  in 
accordance with applicable law and regulations.  

Company  law  requires  the  Directors  to  prepare  financial  statements  for  each  financial  year.  Under 
Company  law  the  Directors  have  elected  to  prepare  the  Group  and  Parent  Company  financial 
statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the 
European Union.  

Under company law the Directors must not approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of the Group and Company and of the profit or 
loss  of  the  Group  for  that  period.  The  Directors  are  also  required  to  prepare  financial  statements  in 
accordance  with  the  rules  of  the  London  Stock  Exchange  for  companies  trading  securities  on  the 
Alternative Investment Market. 

In preparing these financial statements, the Directors are required to: 

select suitable accounting policies and then apply them consistently; 

 
  make judgements and accounting estimates that are reasonable and prudent; 
 

state whether the Group financial statements have been prepared in accordance with IFRSs as 
adopted by the European Union, subject to any material departures disclosed and explained in the 
financial statements; 
state whether the Company financial statements have been prepared in accordance with IFRSs 
as  adopted  by  the  European  Union  and  as  applied  in  accordance  with  the  provisions  of  the 
Companies Act 2006, subject to any material departures disclosed and explained in the financial 
statements; and 
prepare the financial statements on the going concern basis unless it is inappropriate to presume 
that the Company will continue in business. 

 

 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and 
explain the Company’s transactions and disclose with reasonable accuracy at any time the financial 
position  of  the  Company  and  enable  them  to  ensure  that  the  financial  statements  comply  with  the 
requirements of the Companies Act 2006. They are also responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for the prevention and detection of fraud 
and other irregularities. 

Website publication 

The Directors are responsible for ensuring the  Annual report and the financial statements are made 
the  Company’s  website, 
available  on  a  website.  Financial  statements  are  published  on 
www.scienceinsport.com,  in  accordance  with  legislation  in  the  United  Kingdom  governing  the 
preparation  and  dissemination  of  financial  statements,  which  may  vary  from  legislation  in  other 

25 

 
 
 
 
GOVERNANCE 

DIRECTORS’ REPORT 

jurisdictions.  The  maintenance  and  integrity  of  the  Company’s  website  is  the  responsibility  of  the 
Directors. The Directors’ responsibility also extends to the ongoing integrity of the financial statements 
contained therein. 

By order of the Board 

STEPHEN MOON  

Chief Executive Officer  

17 March 2020 

26 

 
 
 
 
 
 
 
GOVERNANCE 

CORPORATE GOVERNANCE REPORT 

Chairman’s introduction to Corporate Governance 

It is the Chairman of the Board of Directors of Science in Sport plc responsibility to ensure that SiS has 
both sound corporate governance and an effective Board. The Chairman’s principal responsibility is to 
ensure that the Company and its Board are acting in the best interests of shareholders. This is done by 
ensuring that Science in Sport is managed for the long-term benefit of all shareholders, with all members 
of  the  Board  able  to  contribute  to  discussions  and  decision-making.  Corporate  governance  is  an 
important part of that role, reducing risk and adding value to our business. 

Other  responsibilities  include  leading  the  Board  effectively,  overseeing  the  Company’s  corporate 
governance  model,  making  sure  that  good  information  flows  freely  between  Executives  and  Non-
Executives  in  a  timely  manner,  and  for  ensuring  that  all  important  matters,  in  particular,  strategic 
decisions, receive adequate time and attention at Board meetings. 

Our values are based on science, innovation and quality, and translate into everything we do for our 
customers, people, suppliers and shareholders. Our culture supports the Company’s objectives to grow 
the business through athlete customer acquisition and retention in key strategic markets globally. 

SiS adopted the Quoted Companies Alliance Corporate Governance (QCA Code) in September 2018. 
This report follows the QCA Code guidelines and explains how we have applied the guidance.  

The  Board  recognises  the  importance  of  good  corporate  governance  and  considers  that  a  strong 
corporate governance foundation is essential in delivering shareholder value through long-term success 
and performance. The Board believes that corporate governance is more than just a set of guidelines; 
rather  it  is  a  framework  which  underpins  the  core  values  for  running  our  business,  including  a 
commitment  to  open  and  transparent  communications  with  stakeholders.  The  QCA  Code  has  ten 
principles  that  companies  should  look  to  apply  within  their  business.  SiS  seeks  to  adhere  to  these 
principles to the highest level possible.  

Set out below is an explanation of how the Company currently complies with the principles of the QCA 
Code and, to the extent applicable, those areas where the Company’s corporate governance structures 
and practices differ from the expectations set out in the QCA Code. Further details can also be found 
on the Company’s website (www.sisplc.com/about-us/corporate-governance/). 

The Board believes that application of the QCA Code supports the Company’s medium to long-term 
development whilst managing risks, as well as providing an underlying framework of commitment and 
transparent communications with stakeholders. It also seeks to develop the knowledge shared between 
the Company and its stakeholders.  

Strategy and Risk Management 

A  description  of  the  Company’s  business  model  and  strategy  can  be  found  on  page  3,  and  the  key 
challenges in their execution can be found on pages 13-15.  

27 

 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE 

CORPORATE GOVERNANCE REPORT 

Board of Directors 

The Board is led by the Non- Executive Chairman, John Clarke, and comprises, two additional Non-
Executive Directors, both of whom are independent, and two Executive Directors.  

The Non – Executive Chairman, John Clarke owns shares in the Company and is a participant in the 
Group’s Long Term Incentive Plan as detailed in the Remuneration Report. The Board are satisfied that 
he remains impartial.  

The  effectiveness  of  the  Board  is  kept  under  review  by  the  Chairman  who  has  been  assessing  the 
individual contributions of each of the members of the team to ensure that; their contribution is relevant 
and effective, they are committed and where relevant, they have maintained their independence.  

Board performance is reviewed on an ongoing basis as a unit to ensure that the members of the board 
are collectively functioning in an efficient and productive manner. 

The Board is satisfied that, between the Directors, it has an effective and appropriate balance of skills 
and experience, including in the areas of FMCG, finance, corporate finance, international trading, and 
marketing. In addition to their general Board responsibilities, Non- Executive Directors are encouraged 
to be involved in specific workshops, meetings or seminars in line with their individual areas of expertise. 
All Directors are encouraged to challenge and to provide independent judgement on all matters, both 
strategic and operational. 

The Board seeks guidance from external advisors when appropriate such as financial and legal due 
diligence on potential acquisitions. In addition, the Board consults regularly with its Nominated Advisors 
and retained advisers for MAR and company secretarial support. 

Changes to Board of Directors 

On 1 October 2019, the Company announced that Raymond Duignan, Non‐Executive Director and the 
Company's Audit Committee chair, intended to step down from the Board once a new Non‐Executive 
Director had been appointed. Following the announcement of the appointment of Roger Mather as Non‐
Executive Director and the Company's Audit Committee chair on 31st January 2020, Raymond stepped 
down from the Board with immediate effect.  

In a further change to Board committees, existing Non‐Executive Director Tim Wright will become chair 
of the Company's Remuneration Committee. 

Board Governance Framework 

The Board
Meets quarterly and at other times when required.
Comprises the Chairperson, 2 non- execs and 2 execs

Nomination Committee
This committee meets as and when 
required.
Comprises the Chairperson and 2 non-
execs

Audit Committee
This committee meets bi- annually and 
at other times when required.
Comprises the Chairperson and 2 non-
execs.

Remuneration Committee
This committee meets bi- annually and 
at other times when required.
Comprises the Chairperson and 2 non-
execs

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE 

CORPORATE GOVERNANCE REPORT 

Board responsibility 

The Board is responsible for maintaining a sound system of internal control to safeguard Shareholders’ 
investment and the Company’s assets, as well as reviewing its effectiveness. The system of internal 
control is designed to manage rather than eliminate the risk of failure to achieve business objectives 
and can only provide reasonable and not absolute assurance against material loss and misstatement. 

Audit Committee 

The  Audit  Committee  consists  of  the  Chairman  and  the  non-executive  Directors.  It  was  chaired  by 
Raymond Duignan until 31st January 2020, when Roger Mather became Chair, and it meets at least 
twice each year. Roger brings considerable experience to the role having been CFO of Mulberry plc for 
8 years and in his current role as Audit Chair at another AIM listed business. 

The  Audit  Committee  is  responsible  for  ensuring  that  the  financial  performance  of  the  Company  is 
properly reported on and monitored and for meeting with the auditors and reviewing the reports from 
the auditors relating to accounts and internal control systems. The audit committee meets at least once 
a year with the auditors. 

The Audit Committee report is on page 31. 

Nominations Committee 

The Nominations Committee consists of the Chairman and the Non-Executive Directors. It is chaired 
by John Clarke and meets as required. 

The  Nominations  Committee  is  responsible  for  reviewing  the  structure,  size  and  composition  of  the 
Board,  making  recommendations  to  the  Board  with  regard  to  any  changes  and  identifying  and 
nominating candidates to fill Board vacancies. 

Remuneration Committee 

The  Remuneration  Committee  consists  of  the  Chairman  and  the  Non-Executive  Directors.  It  was 
chaired  by  John  Clarke  until  31st  January  2020,  when  Tim Wright  became  Chair,  and  it  meets  as 
required, at least twice during the year. 

The committee reviews the performance of the executive Directors and sets and reviews the scale and 
structure  of  their  remuneration  and  the  basis  of  their  remuneration  and  the  terms  of  their  service 
agreements  with  due  regard  to  the  interests  of  Shareholders.  In  determining  the  remuneration  of 
executive Directors, the remuneration committee seeks to enable the Company to attract and retain 
executives  of the highest calibre. The remuneration committee also makes recommendations to the 
Board concerning the allocation of share options to employees. 

The Remuneration Committee report is on page 34-37. 

29 

 
 
 
 
 
 
 
 
 
 
GOVERNANCE 

CORPORATE GOVERNANCE REPORT 

Attendance  

Directors are required to devote such time and effort to their duties as required to secure their proper 
discharge. For Non- Executive Directors, this typically entails one or two days of meetings per month 
as well as reading and preparation time. A full pack of management information is provided to the Board 
in advance of every meeting. Each Executive Director has a full- time service agreement.  

Directors attendances at meetings of the Board and its Committees during 2019 were: 

Board 

Audit 
Committee 

Remuneration 
Committee 

Nomination 
Committee 

John Clarke 
Raymond Duignan 
Tim Wright 
Stephen Moon 
James Simpson 
Elizabeth Lake 

4/4 
4/4 
4/4 
4/4 
2/2 
2/2 

2/2 
2/2 
2/2 
- 
- 
- 

2/2 
2/2 
2/2 
- 
- 
- 

2/2 
2/2 
2/2 
- 
- 
- 

Key Board activities this year included: 

  Continued and open dialogue with the investment community; 
  Considering financial and non- financial policies; 
  Discussing strategic priorities; 
  Discussing internal governance processes; 
  Reviewing the Business Risk Register. 

Relationship with Shareholders 

The  Directors  seek  to  build  a  mutual  understanding  of  objectives  between  the  Company  and  its 
Shareholders. The Company reports formally to Shareholders in its Interim and Annual reports, setting 
out  details  of  its  activities.  In  addition,  the  Company  keeps  Shareholders  informed  of  events  and 
progress through the issue of regulatory news in accordance with the AIM rules of the London Stock 
Exchange. The Chief Executive seeks to meet with significant Shareholders following interim and final 
results.  The Company  also  maintains  investor  relations  pages  and  other  information  regarding  the 
business, its products and activities on its website www.sisplc.com 

The Annual report is made available to shareholders on the website at least 21 working days before the 
Annual General Meeting. Directors are required to attend the Annual General Meetings of the Company 
unless unable to do so for personal reasons or due to pressing commercial commitments. Shareholders 
are given the opportunity to vote on each separate issue. The Company counts all proxy votes and will 
indicate the level of proxies lodged on each resolution, after it has been dealt with by a show of hands. 

Employees 

Other  statutory  disclosures  required  by  the  Strategic  report,  as  detailed  on  page  19,  report  on  the 
involvement of employees in the affairs, policy and performance of the Company. 

Environmental, social and community matters 

Given the size and nature of the Company’s operations, the impact of the Company’s operations on the 
local community and the environment is not considered to be significant. Recycling of office supplies is 
undertaken where possible. 

30 

 
 
  
 
 
 
GOVERNANCE 

BOARD OF DIRECTORS 

John Clarke 
Independent Non- Executive Chairman  

John  Clarke  became  Non-Executive  Chairman  in  June  2013.  John  has  extensive  experience  of  the 
functional food and sports nutrition sectors, having worked at GlaxoSmithKline for more than 35 years. 
John was global President of GSK  Consumer Healthcare from 2006 to 2011, and was a member of 
GlaxoSmithKline plc Corporate Executive Team until March 2012. 

Under  John’s  leadership  from  2006  to  2011  GSK  Consumer  Healthcare  was  the  fastest-growing 
business  in  the  industry,  growing  by  60%  and  reaching  revenue  of  £5  billion  despite  recessionary 
environments in the majority of the business’ markets. The business added £2 billion in turnover from 
2006. Mr Clarke was responsible for the Lucozade brand  including strategy,  innovation programme, 
portfolio  and  global  expansion  for  15  years  from  1996  to  2011,  Lucozade  achieved  growth  of  13% 
CAGR throughout this period. 

Tim Wright 
Independent Non- Executive Director 

Tim  Wright,  has  spent  much  of  his  career  with  GlaxoSmithKline  (''GSK''),  working  in  the  consumer 
healthcare sector of the Company from 1982 to 2011. In his last 5 years at GSK, Tim was President of 
GSK's Global Brands, where he drove market leading revenue growth through world class marketing 
and  innovation.  After leaving GSK in 2011, Tim was appointed as  President to  Zarbee's Naturals, a 
privately-owned natural medicine business. His role up to 2013 was to help establish the Company's 
brand and quickly grow the newly formed business from $3 million to $18 million. In 2014, Tim set up 
his  own  business,  StepChange  Strategy,  which  aims  to  create  shareholder  value  for  start-up  and 
multinational  consumer  healthcare  companies,  by  focusing  on  brand  strategy,  innovation  and 
geographic expansion. In 2015 Tim acquired, and now runs, Embrace Hearing. 

Roger Mather 
Independent Non-Executive Director  

Appointed 31st January 2020 

Roger has broad business experience gained first in audit at PwC, in London and Hong Kong, and then 
in  executive  positions  in  consumer  and  distribution  businesses  in  the  UK,  Asia  Pacific  and  North 
America.  He  was  Chief  Financial  Officer  of  Mulberry  Group  plc,  the  AIM‐quoted  fashion  brand  and 
manufacturer, from 2007 to 2016, a period of rapid growth at Mulberry during which time he established 
international revenue channels and implemented the business's digital strategy. Prior to Mulberry, he 
worked for more than 10 years at Otto Group, a privately owned multi‐ national distribution business, 
first as Group Finance Director of the sourcing division based  in Hong Kong and then  as Managing 
Director of a UK division. From 2017, Roger has focused on non‐executive and part‐time roles. He is 
currently a Non‐Executive Director of Quiz plc, the AIM‐quoted omni‐channel fast fashion brand, and 
chair of its audit and remuneration committees. He is also a pro bono director of The Berkshire Golf 
Club Limited and of Beaudesert Park School Limited. 

Stephen Moon 
Chief Executive Officer 

Stephen had an extensive corporate career with BP, Dalgety, Quaker and GlaxoSmithKline. He has 
held a wide range of functional roles in his career including supply chain, strategic project 
management, strategy planning, innovation and business development. At GSK he was Strategy 
Planning and Worldwide Business Development Director for the Nutritional Healthcare Division. He 
has an MBA from Ashridge Business School and a diploma in Clinical Organisational Psychology 
from INSEAD. After founding a functional food start-up in 2003, he later became CEO of Provexis 
PLC and Science in Sport PLC was spun-out from this company in August 2013. 

31 

 
 
 
 
 
 
GOVERNANCE 

BOARD OF DIRECTORS 

James Simpson 
Chief Financial Officer 

Appointed 26th September 2019 

James  is  an  experienced  finance  executive  who  qualified  as  a  chartered  accountant  with  Price 
Waterhouse in 1998, he has a track record in the e-commerce and consumer sectors in international 
branded businesses such as Cadbury Schweppes, L’Oreal and Shell, and has held senior finance roles 
at Tesco, Britvic, and Asos. 

Board diversity 

Composition 

40%

3 Non- execs

60%

2 Execs

Age

Non- Exec

Exec

60+

50 - 59

40 - 49

1

1

1

2

Tenure

Non- Exec

Exec

6+ years

3 - 6 years

3 years

1

1

1

1

1

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE 

AUDIT COMMITTEE REPORT 

Audit Committee: composition and terms of reference 

The Audit Committee comprises two Non-Executive Directors and from 31st January 2020 has been 
chaired by Roger Mather. It meets as required and specifically to review the Interim report and Annual 
report and to consider the  suitability  and monitor the effectiveness of the internal control processes. 
There were two Audit Committee meetings during the year. The Audit Committee reviews the findings 
of the external auditors and reviews accounting policies and material accounting judgements. 

Activities in the year 

During the year, the Committee concluded that the Annual Report and Financial Statements, taken as 
whole,  were  fair,  balanced  and  understandable  and  provided  the  information  necessary  for 
shareholders to assess the Group’s business model, strategy and performance. During the year, the 
Committee considered the following key matters: 

 

 
 

 

the  adequacy  of  accounting  and  disclosures  in  respect  of  PhD  Nutrition  and  in  particular  the 
impairment review of goodwill and separately identifiable intangibles; 
the implementation of IFRS 16 Leases; 
the consistency of accounting policies on a year- on year basis and across the group following the 
acquisition of PhD; 
the appropriateness of the application of the going concern basis in preparation of the financial 
statements following a review of forecasts to December 2021. 

The Committee received and considered reports from the Auditor in respect of the audit plan for the 
year and the results of the annual audit. These reports included the scope of the audit, the approach to 
be adopted to address key audit matters, the basis on which the Auditor assesses materiality, the terms 
of  engagement  for  the  Auditor  and  an  on-going  assessment  of  the  impact  of  future  accounting 
developments for the Group. 

Independence of Auditors and non- audit services 

The independence of the Auditors is considered by the Audit Committee. The Audit Committee meets 
at least twice per calendar year with the Auditors to discuss their objectivity and independence.  

As well as providing audit-related services the Auditors have, provided taxation compliance, and share 
option scheme advice and in the prior year corporate finance services. The fees in respect of the non-
audit services provided  were £42,000 for the  year (2018  – £144,000). 2018 non-audit fees  included 
£107,000  for  corporate  finance  services  on  the  acquisition  of  PhD  Nutrition  in  December  2018.  The 
Audit Committee have considered the non-audit fees agreed with BDO LLP and are satisfied that the 
objectivity and independence of the Auditors is safeguarded. 

ROGER MATHER 

Chairman of Audit Committee 

17 March 2020 

33 

 
 
 
 
 
 
 
 
GOVERNANCE 

REMUNERATION COMMITTEE REPORT 

Remuneration Committee: composition and terms of reference 

The Company’s Remuneration Committee since the date of Admission to AIM comprises at least two 
Independent Non-Executive Directors and is chaired by Tim Wright who was appointed as Chairman 
on 31st January 2020. 

The  purpose  of  the  Remuneration  Committee  is  to  ensure  that  the  Executive  Directors  are  fairly 
rewarded  for  their  individual  contribution  to  the  overall  performance  of  the  Group.  The  Committee 
considers  and  recommends  to  the  Board  the  remuneration  of  the  Executive  Directors  and  is  kept 
informed of the remuneration packages of senior staff and invited to comment on these. 

Policy on Executive Directors’ remuneration 

Executive remuneration packages are designed to attract and retain executives of the necessary skill 
and  calibre  to  run  the  Group  successfully  but  avoiding  paying  more  than  is  necessary.  Direct 
benchmarking of remuneration is not possible given the specialised nature and size of the Group. The 
Remuneration Committee recommends to the Board remuneration packages by reference to individual 
performance and uses the knowledge and experience of the Non-Executive Directors and published 
surveys relating to AIM Directors, and market changes generally. The Remuneration Committee has 
responsibility for recommending any long term incentive schemes. 

The full Board determines whether or not Executive Directors are permitted to serve in roles with other 
companies. Such permission is only granted where a role is on a strictly limited basis, where there are 
no  conflicts  of  interest  or  competing  activities  and  providing  there  is  not  an  adverse  impact  on  the 
commitments required to the Group. Earnings from such roles are not disclosed nor paid by the Group. 

There are three main elements of the remuneration package for Executive Directors and senior staff: 

(i) Basic salaries and benefits in kind 

Basic salaries are recommended to the Board by the Remuneration Committee, taking into account the 
performance of the individual and the rates for similar positions in comparable companies. Benefits in 
kind comprising private medical insurance are available to all senior staff and Executive Directors. 

(ii) Share option scheme 

The Company operates a  Share Option Plan (“SOP”), which grants options over Ordinary shares to 
certain Directors and senior employees. The purpose of the scheme is to incentivise key members of 
the Management team and to align their interests with those of the Shareholders.  

The SOP was approved by the Remuneration Committee in June 2014 as outlined in the AIM Admission 
document.  Further  amendments  to  the  SOP  were  approved  in  September  2016,  introducing  a  new 
three-year plan to replace the existing five-year plan 

Under  the  SOP  there  are  both  short  term  and  long  term  incentive  arrangements. In  both  cases  the 
options  granted  are  nil-cost  options,  meaning  that  the  participants  are  not  required  to  pay  cash  to 
exercise  the  option.  An  Employee  Benefit  Trust  has  been  established  to  purchase,  hold  and  issue 
ordinary shares  when awards are exercised. Options must be exercised  within  a period  of 10  years 
after the grant date for that option otherwise the option will lapse. 

The  Remuneration  Committee  has  been  working  with  external  advisors  to  create  a  new  SOP  to  be 
implemented during 2019, details will be published when finalised. 

Short term incentive plan (“STIP”) 

Awards  are  calculated  as  a  percentage  of  base  salary  and  are  determined  by  reference  to  the 
attainment of personal objectives or revenue growth or both. Management has agreed to have its annual 
bonus paid in shares rather than take cash out of the business, which could be used to generate further 
growth. 

34 

 
 
 
GOVERNANCE 

REMUNERATION COMMITTEE REPORT 

Long term incentive plan (“LTIP”) 

The previous scheme for 2016-2018 has now ended and a new LTIP scheme for the financial years 
2019 to 2021 is in place, though no options were granted in 2019 and consequently no charge has been 
recognised in the accounts. 

Options will be awarded for each year of the scheme on a sliding scale on delivery of revenue growth, 
profit growth and brand reputation targets. The maximum value of the shares subject to these awards 
is 200% of the basic salary of the CEO, 150% of the basic salary of the CFO and 100% of the basic 
salary of other selected Senior Management. The non-Executive directors do not participate in the LTIP 
scheme. 

During the year under review the Remuneration Committee made awards under the STIP and LTIP as 
follows: 

 

 

In respect of the LTIP for the year ended 31 December 2019, no nil-cost options were granted 
to senior employees 2019 (2018 – 218,579).  
In respect of the STIP for the year ended 31 December 2018, 333,288 nil-cost options were 
granted to senior employees on 20 March (2018 – 12,500), and 174,308  nil-cost options were 
granted  to  EJ  Lake  on  20  March  2019  (2018  –  29,244)  and  780,769  nil-cost  options  were 
granted to SN Moon on 20 March 2019 (2018 – 81,806).  

(iii) Pension contributions 

The  Company  pays  a  defined  contribution  to  the  pension  scheme  of  Executive  Directors  and 
employees. The individual pension schemes are private and their assets are held separately from those 
of the Company. 

Service contracts 

The Chief Executive is employed under a service contract requiring 12 months’ notice by either party. 
Non-Executive  Directors  receive  payments  under  appointment  letters,  which  are  terminable  by  six 
months’ notice from either party. 

Policy on Non-Executive Directors’ remuneration 

John Clarke, Raymond Duignan and Tim Wright each receive a fee for their services  as a Director, 
which is approved by the Board, mindful of the time commitment and responsibilities of their roles and 
of current market rates for comparable organisations and appointments. Non-Executive Directors are 
reimbursed for travelling and other minor expenses incurred.  

35 

 
 
  
 
GOVERNANCE 

REMUNERATION COMMITTEE REPORT 

Details of Directors’ remuneration (Audited) 

The emoluments paid to the individual Directors of the Company for the period were as follows: 

Year ended 31 December 2019 

Salary/ 
Fees 

£’000 

LTIP 

£’000 

STIP 

£’000 

Benefits 
in Kind 

Pension 

£’000 

£’000 

Executive Directors 

Stephen Moon 

Elizabeth Lake 

James Simpson 

Non- executive Directors 

John Clarke 

Ray Duignan 

Tim Wright 

286 

115 

46 

47 

36 

36 

566 

Year ended 31 December 2018 

Salary/ 
Fees 

£’000 

Executive Directors 

Stephen Moon 

Elizabeth Lake 

Non- executive Directors 

John Clarke 

Ray Duignan 

Tim Wright 

270 

164 

46 

36 

36 

- 

- 

- 

- 

- 

- 

- 

LTIP 

£’000 

326 

86 

73 

- 

- 

416 

- 

19 

- 

- 

- 

435 

STIP 

£’000 

406 

91 

- 

- 

- 

552 

485 

497 

Elizabeth Lake resigned on 10th September 2019 

4 

2 

- 

- 

- 

- 

6 

- 

6 

- 

- 

- 

- 

6 

Benefits 
in Kind 

Pension 

£’000 

£’000 

4 

2 

- 

- 

- 

6 

- 

9 

- 

- 

- 

9 

Total 

£’000 

706 

123 

65 

47 

36 

36 

1,013 

Total 

£’000 

1,006 

352 

119 

36 

36 

1,549 

James Simpson was appointed on 26th September 2019 and remuneration included above is from this 
date 

The above fees and emoluments exclude reimbursed expenditure incurred in the conduct of Company 
business.  

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE 

REMUNERATION COMMITTEE REPORT 

Directors’ interests in shares 

The Directors’ interests in the Ordinary shares of the Company, as recorded in the register maintained 
by the Company in accordance with the provisions of the Companies Act 2006, were as follows: 

Beneficial interests 

S N Moon 
J M Clarke 

Directors’ interests in share options  

Ordinary shares of 
10p each 
31 December 2019 

Ordinary shares of 
10p each 
31 December 2018 

843,456 
178,500 

843,456 
178,500 

The  share  options  held  by  the  Directors  and  not  exercised  at  the  period  end  date  are  summarised 
below: 

S N Moon 
JM Clarke 
EJ Lake 

31 December 2019 

31 December 2018 

5,091,822 
548,633 
- 

4,603126 
614,087 
653,009 

Details of share options at 31 December 2019 of the Directors who served during the year are set out 
below:  

Date of grant 

Exercise 
price pence 

Share price 
on date of 
grant 

Number of 
options 

Earliest  

exercise date 

Expiry date 

SN Moon 

22 July 2014 

SN Moon 

26 March 2015 

SN Moon 

22 March 2016 

SN Moon 

26 Sept 2016 

SN Moon 

22 March 2017 

SN Moon 

22 March 2017 

SN Moon 

21 March 2018 

SN Moon  

20 March 2019 

JM Clarke 

22 March 2016 

JM Clarke 

26 Sept 2016 

nil 

nil 

nil 

nil 

nil 

nil 

nil 

nil 

nil 

nil 

72.0p 

68.0p 

328,125 

22 July 2014 

21 July 2024 

267,206 

26 March 2015  25 March 2025 

52.5p 

1,089,675 

22 March 2016  21 March 2026 

68.75p 

1,460.356 

22 March 2019 

25 Sept 2026 

81p 

81p 

73p 

52p 

623,721 

22 March 2017  21 March 2027 

460,164 

22 March 2018  21 March 2027 

81,806 

21 March 2018  20 March 2027 

780,769 

20 March 2019  20 March 2029 

52.5p 

221,360 

22 March 2016  21 March 2026 

68.75p 

327,273 

22 March 2019 

25 Sept 2026 

Other than as shown in the tables above no Director had any interest in the shares or share options of 
the Company or its subsidiary company at 31 December 2019 or 31 December 2018.   

TIM WRIGHT 

Chairman of the Remuneration Committee 

17 March 2020 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

Opinion 

We  have  audited  the  financial  statements  of  Science  in  Sport  plc  (the  ‘Parent  Company’)  and  its 
subsidiaries  (the  ‘Group’)  for  the  year  ended  31  December  2019  which  comprise  the  consolidated 
statement  of  comprehensive  income,  consolidated  statement  of  financial  position,  consolidated 
statement of cash flows, consolidated statement of changes in equity, parent company statement of 
financial position, parent company statement of cash flows, parent company statement of changes in 
equity and notes to the financial statements, including a summary of significant accounting policies.  

The financial reporting framework that has been applied in the preparation of the financial statements 
is applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European 
Union and, as regards the  Parent Company financial  statements, as applied in  accordance  with the 
provisions of the Companies Act 2006. 

In our opinion: 

• 

• 

• 

• 

the  financial  statements  give  a  true  and  fair  view  of  the  state  of  the  Group’s  and  of  the  Parent 
Company’s affairs as at 31 December 2019 and of the Group’s loss for the year then ended; 
the Group financial statements have been properly prepared in accordance with IFRSs as adopted 
by the European Union ; 
the Parent Company financial statements have been properly prepared in accordance with IFRSs 
as  adopted  by  the  European  Union  and  as  applied  in  accordance  with  the  provisions  of  the 
Companies Act 2006; and 
the financial statements have been prepared in accordance with the requirements of the Companies 
Act 2006. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable  law.  Our  responsibilities  under  those  standards  are  further  described  in  the  Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent of the 
Group and the Parent Company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed 
entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

Conclusions relating to going concern 

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require 
us to report to you where: 

• 

• 

the  Directors’  use  of  the  going  concern  basis  of  accounting  in  the  preparation  of  the  financial 
statements is not appropriate; or 
the Directors have not disclosed in the financial statements any identified material uncertainties that 
may cast significant doubt about the Group’s or the Parent Company’s ability to continue to adopt 
the going concern basis of accounting for a period of at least twelve months from the date when 
the financial statements are authorised for issue. 

Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in 
our audit of the financial statements of the current period and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) we identified, including those which had the 
greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the 
efforts  of  the  engagement  team.  These  matters  were  addressed  in  the  context  of  our  audit  of  the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters. 

38 

 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

 Key Audit Matter                                                            How we addressed the key audit matter in our audit 

Revenue recognition 

The Group’s revenue recognition policy is included 
within the accounting policies in note 1 and the 
components of revenue are set out in note 4. 

The Group’s reported revenue is a key performance 
indicator for the market and is a key metric in the 
Group’s short and long term incentive schemes used to 
incentivise directors, key management personnel and 
staff. Due to the incentive that exists to overstate 
revenue we have considered a significant risk to be 
present over the existence and accuracy of revenue, in 
particular in relation to the correct cut-off around the 
period end. 

In addition, the Group enters into commercial 
arrangements with its customers to offer promotional 
discounts, rebates and customer loyalty programs. Due 
to the potentially complex and varying nature of these 
arrangements there is a risk that they are not 
appropriately accounted for and as a result revenue is 
misstated.  

We reviewed the revenue recognition policies applied to 
each of the Group’s revenue streams, in particular those 
relating to volume rebates and discounts and considered 
their compliance with relevant accounting standards.  

We reviewed and challenged management’s 
identification of performance obligations, transaction 
price allocation and assessment of compliance through 
checking a sample of sales transactions against the 
Group’s terms and conditions of sale. 

We performed a reconciliation of revenue recognised in 
the year to cash receipts.  

We tested a sample of revenue transactions in the year 
to check that revenue was accurately recorded within the 
accounting system The testing was performed through 
agreement of recorded revenue to proof of delivery and 
cash receipt. 

We agreed a sample of items recognised around the 
year-end to proof of delivery to check that revenue has 
been correctly recorded in the period. This was 
performed with reference to the Group’s terms and 
conditions of sale.  

We agreed a sample of transactions falling outside of the 
normal revenue transaction cycle (which constitute 
outliers from our expectation) to supporting 
documentation. 

We reviewed credit notes issued after the year end to 
assess the completeness of the commercial accruals and 
the existence of revenue recorded at year end.  

We tested on a sample basis, the calculation of year end 
promotional discount, product rebate and customer 
loyalty program accruals, obtaining documentation (e.g. 
contracts and supporting sales data) to support the 
existence and measurement of the accruals balance. 

Key observations 

Based on the results of our work we consider that 
revenue has been recognised in accordance with the 
Group’s revenue recognition accounting policy and the 
requirements of relevant accounting standards. .  

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

Key Audit Matter                                                              How we addressed the key audit matter in our audit 

Valuation of goodwill and intangibles  
The valuation of the goodwill and intangible assets 
recognised on the acquisition of PhD Nutrition in the 
prior year was based on forecast performance of PhD, 
that had in built growth targets and other key 
assumptions such as the discount rate applied.  

The Group’s accounting policy for intangible assets is 
included within the accounting policies in note 1 and 
the significant judgements are set out in note 1. The 
components of intangible assets are set out in note 11. 

In accordance with relevant accounting standards, the 
Group performs annual impairment tests for CGU’s 
(cash generating units) to which goodwill has been 
allocated. The group has allocated all goodwill to one 
CGU being PhD Nutrition. 

Significant judgement is exercised when determining 
the assumptions used to calculate the value in use 
(“VIU”) of the CGU, which will be used to determine 
whether there is any impairment of goodwill and 
intangible assets. There is also considered to be 
significant estimation uncertainty in the assumptions 
selected. 

Any input inaccuracies or unreasonable bases used in 
the valuation judgements, such as revenue growth or 
discount rate, could result in a material misstatement 
of the financial statements. 

Response 

We obtained the impairment model prepared by 
management and discussed the basis of valuations 
with them. We confirmed that the basis of the 
valuations was in accordance with the requirements 
of accounting standards. 

In respect of the PhD Nutrition CGU, we: 

 

 

 

 

 

 

checked the arithmetical accuracy of the 
impairment model prepared by management; 

checked that the methodology used within the 
impairment model was in accordance with 
relevant accounting standards. 

agreed underlying cash flow forecasts used in 
the impairment model to those approved by 
the board; 

compared the actual results for the year 
ended 31 December 2019 to forecasts used 
in the prior year purchase price allocation to 
validate the accuracy of forecasts used to 
value intangible assets;  

critically assessed management’s impairment 
reviews which included discounted cash flow 
forecasts. We agreed the underlying 
assumptions, including predicted revenue 
growth rates and gross profit margin 
expectations, to supporting evidence and 
explanations provided by management,; 

used our own valuations specialists to 
develop a discount rate expectation and 
compared this to those used by management; 
and 

  Re-performed management’s sensitivity 

analysis calculations.  

Key Observations 

Based on the results of our work we consider it 
appropriate concurred with management’s 
assessment of the valuation of the goodwill and 
intangibles, and that no material impairment to 
goodwill and intangibles was required. 

In the prior year we identified a Key Audit Matter in relation to inventory valuation primarily due to the 
manual nature of the calculation. This is not considered to be a Key Audit Matter in the current year as 
the  expected  solution  for  this  risk,  being  the  implementation  of  a  new  ERP  system,  has  been 
implemented. 

40 

 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

Our application of materiality 

We apply the concept of materiality both in planning and performing our audit, and in evaluating the 
effect of misstatements. We consider materiality to be the magnitude by which misstatements, including 
omissions, could influence the economic decisions of reasonable users that are taken on the basis of 
the  financial  statements.  In  order  to  reduce  to  an  appropriately  low  level  the  probability  that  any 
misstatements exceeded materiality, we use a lower level, “performance materiality”, to determine the 
extent  of  testing  needed.  Importantly,  misstatements  below  these  levels  will  not  necessarily  be 
evaluated  as  immaterial  as  we  also  take  account  of  the  nature  of  identified  misstatements,  and  the 
particular circumstances of their occurrence, when evaluating their effect on the financial statements as 
a whole. 

The materiality for the Group financial statements as a whole was set at £500,000 (2018: £266,000). 
This was determined with reference to the Group’s revenue which is considered the most appropriate 
measure in assessing performance of the Group as it is a key performance indicator for the market. As 
a business at the current stage of its lifecycle, the main focus of the group is revenue generation. Whilst 
underlying loss before tax is still a key metric, it is not considered to be an appropriate benchmark for 
determining materiality as the Group continues to make losses as part of a strategic decision to invest 
for revenue growth. The materiality used represents 1% (2018: 1.25%) of Group revenue. Performance 
materiality was set at 75% (2018: 75%) of the Group materiality level, being £375,000 (2018: £199,500).  

Where financial information from components was audited separately, component materiality was set 
for this purpose at lower levels, varying between £200,000 and £255,000.  

The materiality for the Parent Company  was set  at £250,000 (2018: £75,000).  This was determined 
with reference to the Parent Company’s net assets, which was considered the most appropriate as it 
most  accurately  reflects  the  Parent  Company’s  status  as  a  non-trading  holding  company.  The 
materiality used represents 0.4% (2018: 0.1%) of company Net Assets. Performance materiality was 
set at 75% (2018: 75%) of Parent Company materiality, being £187,500 (2018: £56,250). 

We agreed  with  the Audit  Committee that  we  would report to them all  individual audit  differences in 
excess of £10,000 (2018: £13,300). We also agreed to report differences below this threshold that, in 
our view, warranted reporting on qualitative grounds.  

An overview of the scope of our audit 

Revenue

11%

Audit

Specific audit procedures

89%

Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality 
determine our audit scope for each entity within the group. Taken together, this enables us to form an 
opinion on the consolidated financial statements. We take into account the size, the risk profile of the 
group,  changes  in  the  business  environment  and  other  factors  such  as  output  from  discussion  with 
management when assessing the work to be performed on each component.  

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

We analysed the key financial metrics of the group’s components to determine those we consider to be 
financially significant to the group. Science in Sport plc, SiS (Science in Sport) Limited and Phd Nutrition 
Limited were considered to be significant components. As such, these companies were subject to full 
scope audits to their respective component materiality. All component audits were performed by BDO 
LLP with no use of component audit teams.  

The  group  includes  subsidiaries  based  in  Australia,  the  US  and  Italy.  Based  on  their  percentage 
contribution to key financial metrics, our scoping deemed these components to be non-significant to the 
group.  As  such,  they  were  not  in  scope  for  a  full  component  audit.  However  our  approach  included 
performing specific audit procedures on revenue cut-off, inventory and overheads by the group audit 
team. 

We considered each key audit matter identified above in respect of the non-significant components, 
however we determined that these risks were appropriately addressed through our work performed at 
a group level. 

We also addressed the risk of management override of internal controls, including assessing whether 
there was evidence of bias by the directors that may have represented a risk of material misstatement 
due to fraud. 

Our  audit  procedures  were  designed  to  respond  to  risks  of  material  misstatement  in  the  financial 
statements, recognising that the risk of not detecting a material misstatement due to fraud is higher 
than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, 
for example, forgery, misrepresentations or through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we are to become aware of 
it. 

Other information 

The Directors are responsible for the other information. The other information comprises the information 
included in the annual report and accounts, other than the financial statements and our auditor’s report 
thereon. Our opinion on the financial statements does not cover the other information and, except to 
the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion 
thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and,  in  doing  so,  consider  whether  the  other  information  is  materially  inconsistent  with  the  financial 
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If 
we  identify  such  material  inconsistencies  or  apparent  material  misstatements,  we  are  required  to 
determine  whether  there  is  a  material  misstatement  in  the  financial  statements  or  a  material 
misstatement of the other information. If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are required to report that fact. We have nothing 
to report in this regard. 

42 

 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

Opinions on other matters prescribed by the Companies Act 2006 

In our opinion, based on the work undertaken in the course of the audit: 

• 

• 

the information given in the strategic report and the Directors’ report for the financial year for which 
the financial statements are prepared is consistent with the financial statements; and 
the  strategic  report  and  the  Directors’  report  have  been  prepared  in  accordance  with  applicable 
legal requirements. 

Matters on which we are required to report by exception 

In  the  light  of  the  knowledge  and  understanding  of  the  Group  and  the  Parent  Company  and  its 
environment obtained in the course of the audit, we have not identified material misstatements in the 
strategic report or the Directors’ report. 

We have nothing to report in respect of the following matters in relation to which the Companies Act 
2006 requires us to report to you if, in our opinion: 

• 

• 

adequate accounting records have not been kept by the Parent Company, or returns adequate 
for our audit have not been received from branches not visited by us; or 
the Parent Company financial statements are not in agreement with the accounting records and 
returns; or 
• 
certain disclosures of Directors’ remuneration specified by law are not made; or  
•  we have not received all the information and explanations we require for our audit. 

Responsibilities of Directors 

As explained more fully in the Directors’ responsibilities statement, within the Directors report, set out 
on page 25, the Directors are responsible for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the 
Parent Company’s ability to continue as a going concern, disclosing, as applicable, matters related to 
going concern and using the going concern basis of accounting unless the Directors either intend to 
liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but 
to do so. 

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 

Misstatements  can  arise  from  fraud  or  error  and  are  considered  material  if,  individually  or  in  the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these financial statements. 

A further description  of our responsibilities for the audit of the financial statements is located  on the 
Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report. 

43 

 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF 
SCIENCE IN SPORT PLC 

Use of our report 

This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 
3 of Part 16 of the Companies Act 2006.  Our audit work has been undertaken so that we might state 
to the Parent Company’s members those matters we are required to state to them in an auditor’s report 
and  for  no  other  purpose.    To  the  fullest  extent  permitted  by  law,  we  do  not  accept  or  assume 
responsibility  to  anyone  other  than  the  Parent  Company  and  the  Parent  Company’s  members  as  a 
body, for our audit work, for this report, or for the opinions we have formed. 

Daniel Henwood (Senior Statutory Auditor) 

For and on behalf of BDO LLP, Statutory Auditor 

Reading 

United Kingdom 

17 March 2020 

BDO LLP is a limited liability partnership registered in England and Wales (with registered 
number OC305127). 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 

Year  
ended  
31 December 
2019 
£’000  

Year  
ended  
31 December  
2018 
£’000  

Notes 

4 

5 

6 

9 

50,573 
(28,366) 

22,207 
(27,252) 

(5,045) 
4 
(23) 
(5,064) 
(554) 
(5,618) 

(181) 
67 
33 

(5,699) 

21,318 
(9,363) 

11,955 
(17,950) 

(5,995) 
5 
- 
(5,990) 
115 
(5,875) 

- 
(125) 
- 

(6,000) 

10 

(4.6p) 

(8.2p) 

Revenue 
Cost of goods 
Gross profit 
Operating expenses 
Loss from operations 
Finance income 
Finance cost 
Loss before taxation 
Taxation 
Loss for the year 

Other comprehensive income 
Cash flow hedges  
Exchange differences on translation of foreign operations 
Income tax relating to these items 
Total comprehensive loss for the year 

Loss per share to owners of the parent 
Basic and diluted – pence 

All amounts relate to continuing operations. 

The notes on pages 49 to 77 form part of these consolidated financial statements. 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

CONSOLIDATED STATEMENT OF FINANCIAL POSITION 

Company number: 08535116 

Assets 
Non-current assets 
Intangible assets 
Right of use assets 
Property, plant and equipment 
Deferred tax 
Total non-current assets 
Current assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Total current assets 

Total assets 
Liabilities 

Current liabilities 

Trade and other payables 
Lease liabilities 
Hire purchase agreement 
Derivative financial liabilities 
Total current liabilities 

Non-current liabilities 
Lease Liabilities 
Hire purchase agreement 
Deferred tax 
Total non-current liabilities 

Total liabilities 

Notes 

11 
18 
12 
17 

13 
14 
15 

16 
18 
26 
25 

18 
26 
17 

Net assets 
Capital and reserves attributable to owners of the Parent company 
Share capital 
19 
Share premium reserve 
Employee Benefit Trust reserve 
Other reserve 
Foreign exchange reserve 
Cash flow hedge reserve 
Retained deficit 
Total equity 

As at  

As at  
31 December  31 December 
2018 
£’000  

2019 
£’000  

33,066 
689 
1,771 
919 
36,445 

6,141 
10,927 
5,371 
22,439 

33,742 
- 
1,033 
1,430 
36,205 

7,102 
8,939 
8,002 
24,043 

58,884 

60,248 

(9,954) 
(164) 
(77) 
(181) 
(10,376) 

(530) 
(309) 
(2,472) 
(3,311) 

(7,970) 

- 
- 
(7,970) 

- 
- 
(2,461) 
(2,461) 

(13,687) 

(10,431) 

45,197 

49,817 

12,282 
48,829 
(193) 
(907) 
(30) 
(148) 
(14,636) 
45,197 

12,197 
48,464 
(372) 
(907) 
(97) 
- 
(9,468) 
49,817 

These consolidated financial statements were approved and authorised for issue by the Board on 17 
March 2020 and signed on its behalf by:  

STEPHEN MOON, Director  

   The notes on pages 49 to 77 form part of these consolidated financial statements.

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

CONSOLIDATED STATEMENT OF CASH FLOWS 

Cash flows from operating activities 
Loss for the financial year 
Adjustments for: 
Amortisation  
Amortisation of right-of-use asset 
Depreciation 
Taxation 
Share based payment charge 
Operating cash outflow before changes in working capital 

Notes 

11 
18 
12 
9 

Changes in inventories 
Changes in trade and other receivables 
Changes in trade and other payables 
Total cash outflow from operations 

Cash flow from investing activities 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Acquisition of subsidiary, net of cash acquired 
Net cash outflow from investing activities 

Cash flow from financing activities 
Gross proceeds from issue of share capital 
Principal repayments of lease liabilities 
Interest paid on lease liabilities 
Finance income 
Share issue costs 
Net cash inflow from financing activities 

Net decrease in cash and cash equivalents 
Opening cash and cash equivalents 

Closing cash and cash equivalents 

15 

Year 
ended  
31 December 
2019 
£’000  

Year  
ended  
31 December  
2018 
£’000  

(5,618) 

(5,875) 

2,129 
156 
489 
554 
1,165 

(1,125) 

961 
(1,988) 
2,072 

(80) 

(920) 
(1,453) 
– 

(2,373) 

– 
(150) 
(24) 
(4) 
– 

(178) 

(2,631) 
8,002 

5,371 

555 
– 
371 
(115) 
1,922 

(3,142) 

(2,070) 
(1,707) 
503 

(6,416) 

(519) 
(945) 
(28,363) 

(29,827) 

27,920 
– 
– 
(5) 
(240) 

27,675 

(8,568) 
16,570 

8,002 

The notes on pages 49 to 77 form part of these consolidated financial statements.

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 

Share 
capital 

Share 
premium 

£’000 

£’000 

Employee 
Benefit 
Trust 
reserve 
£’000 

Other 
reserve 

Foreign 
exchange 
reserve 

£’000 

£’000 

Cash 
flow  
hedge 
reserve 
£’000 

6,683 

22,339 

(397) 

(907) 

28 

– 

– 

– 

– 

(125) 

57 

368 

4,840 

24,197 

– 

(1,357) 

583 

2,917 

34 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(34) 

59 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Retained 
deficit 

Total 
equity 

£’000 

£’000 

(4,938) 

22,808 

(5,875) 

(6,000) 

– 

– 

– 

– 

– 

(59) 

425 

29,037 

(1,357) 

3,500 

– 

– 

1,404 

1,404 

12,197 

48,464 

(372) 

(907) 

(97) 

– 

(9,468) 

49,817 

– 

– 

– 

– 

67 

(148) 

(5,618) 

(5,699) 

85 

365 

– 

– 

– 

– 

– 

179 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(450) 

(179) 

– 

– 

1,079 

1,079 

12,282 

48,829 

(193) 

(907) 

(30) 

(148) 

(14,636) 

45,197 

At 31 December 
2017 

Total 
comprehensive loss 
for the year 
Transactions with 
owners 

Issue of shares: 

-  Issued in return 

for sponsorship 
services 

-  Placing 

Transaction costs of 
placing 

-   Consideration 

shares issued on 
acquisition of PhD 

Issue of shares to 
EBT 
Issue of shares held 
by EBT to 
employees 
Share based 
payments 

At 31 December 
2018 

Total 
comprehensive loss 
for the year 

Transactions with 
owners 

Issue of shares: 

-   Issued in return 

for sponsorship 
services  
Issue of shares held 
by EBT to 
employees 
Share based 
payments 

At 31 December 
2019 

The notes on pages 49 to 77 form part of these consolidated financial statements..

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

1. Accounting policies 

1.1 General information 
Science in Sport plc (the “Company” and together with its subsidiaries “SIS” or the “Group”) is a public limited 
company incorporated and domiciled in England and Wales (registration number 08535116). The address of 
the registered office is 2nd Floor, 16 - 18 Hatton Garden, Farringdon, London EC1N 8AT. The functional and 
presentation currency is Pounds Sterling and the financial statements are rounded to the nearest £1,000. 

The  main  activities  of  the  Group  are  those  of  developing,  manufacturing  and  marketing  sports  nutrition 
products for professional athletes and sports enthusiasts. 

1.2 Basis of preparation 
The Company has elected to prepare its Parent company financial statements in accordance with International 
Financial  Reporting  Standards,  International  Accounting  Standards  and  Interpretations  (collectively  “IFRS”) 
issued by the International Accounting Standards Board (“IASB”) as adopted by the European Union (“adopted 
IFRS”) and as applied in accordance with the provisions of the Companies Act 2006, and these are set out on 
pages 78 to 83. 

The financial statements are prepared for the year ended 31 December 2019.   

The Group’s financial statements have been prepared in accordance  with International Financial Reporting 
Standards,  International  Accounting  Standards  and  Interpretations  (collectively  “IFRS”)  issued  by  the 
International Accounting Standards Board (“IASB”) as adopted by the European Union (“adopted IFRS”), and 
those parts of the Companies Act 2006 that are applicable to financial statements prepared in accordance with 
IFRS. The Group’s financial statements have been prepared on the historical cost basis except for financial 
instruments that are measured at fair values, as explained in the accounting policies below. Historical cost is 
generally based on the fair value of the consideration given in exchange for assets. 

The  accounting  policies  set  out  below  have  been  applied  to  all  periods  presented  in  these  Group  financial 
statements and are in accordance with IFRS, as adopted by the European Union and International Financial 
Reporting  Interpretations  Committee  (“IFRIC”)  interpretations  that  were  applicable  for  the  period  ended 
31 December 2019. 

1.3 New accounting standards, interpretations and amendments adopted by the Group 

The  Group  has  adopted  the  new  interpretations  and  revised  standards  effective  for  the  year  ended  31 
December 2019, notably IFRS 16 Leases. The nature and effect of these changes are discussed below. 

IFRS 16 Leases 
Effective  1  January  2019,  IFRS  16  has  replaced  IAS  17  Leases  and  IFRIC  4  Determining  whether  an 
Arrangement Contains a Lease. 

IFRS 16 provides a single lessee accounting model, requiring the recognition of assets and liabilities for all 
leases,  together  with  options  to  exclude  leases  where  the  lease  term  is  12  months  or  less,  or  where  the 
underlying asset is of low value.  IFRS 16 substantially carries forward the lessor accounting in IAS 17, with 
the distinction between operating leases and finance leases being retained.  

The  Group  adopted  IFRS  16  using  the  modified  retrospective  approach,  with  recognition  of  transitional 
adjustments on the date of initial application (1 January  2019),  without restatement of comparative figures. 
The Group elected to apply the practical expedient to not reassess whether a contract is, or contains a lease 
at the date of initial application. Contracts entered into before the transition date that were not identified as 
leases under IAS 17 and IFRIC 4 were not reassessed. The definition of a lease under IFRS 16 was applied 
only to contracts entered into or changed on or after 1 January 2019. 

As permitted under IFRS 16 for leases  previously classified as  operating leases under  IAS  17, The Group 
elected to  

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1.  Accounting policies (continued) 

1.3  New accounting standards, interpretations and amendments adopted by the Group (continued) 

IFRS 16 Leases (continued) 

(a)  Rely  on  previous  assessments  as  to  whether  leases  are  onerous  as  opposed  to  preparing  an 

impairment review under IAS 36 as at the date of initial application; and  

(b)  Apply the exemption not to recognise right-of-use assets and liabilities for leases with less than 12 

months of lease term remaining as of the date of initial application. 
(c)  Not to recognise lease liabilities for some leases of low value contracts.   

1.4 New standards, interpretations and amendments not yet effective 
There are a number of standards, amendments to standards and interpretations which have been issued by 
the IASB that are effective in future accounting periods that the group has decided not to adopt early. The most 
significant of these is as follows, which are all effective for the period beginning 1 January 2020: 

 

IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting 
Estimates and Errors (Amendment – Definition of Material) 

  Revised Conceptual Framework for Financial Reporting. 

The Group does not expect any of these accounting standards and amendments to have a material impact on 
the group 

1.5 Going concern  
The  Directors  have,  at  the  time  of  approving  the  financial  statements,  a  reasonable  expectation  that  the 
Company and the Group have adequate resources to continue in operational existence for the foreseeable 
future. As a result,  they continue  to adopt the going  concern basis  of accounting  in  preparing the financial 
statements. Further detail is contained in the Directors’ report. 

1.6 Basis of consolidation 
Where the company has control over an investee, it is classified as a subsidiary. The company controls an 
investee if all three of the following elements are present: power over the investee, exposure to variable returns 
from the investee, and the ability of the investor to use its power to affect those variable returns. Control is 
reassessed whenever facts and circumstances indicate that there may be a change in any of these elements 
of control. 

The consolidated financial statements present the results of the company and its subsidiaries ("the Group") as 
if they formed a single entity. Intercompany transactions and balances between group companies are therefore 
eliminated in full. 

The consolidated financial statements incorporate the results of business combinations using the acquisition 
method.  In  the  statement  of  financial  position,  the  acquiree's  identifiable  assets,  liabilities  and  contingent 
liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations 
are  included  in  the  consolidated  statement  of  comprehensive  income  from  the  date  on  which  control  is 
obtained. They are deconsolidated from the date on which control ceases. 

1.7 Revenue 

(i) Performance obligations and timing of revenue recognition 
The group’s revenue is derived from selling goods with revenue recognised at a point in time when control of 
the  goods has transferred  to the  customer. Revenue  from sales to  external customers is recognised  when 
goods are despatched. There  is limited judgment needed in  identifying the point at  which the performance 
obligation is satisfied. 

(ii) Determining the transaction price 
Most of the group’s revenue is derived from fixed price contracts and therefore the amount of revenue to be 
earned from each contract is determined by reference to those fixed prices. Variable consideration relating to 
volume rebates has been constrained in estimating contract revenue in order that it is highly probable that  
there will not be a future reversal in the amount of revenue recognised when the amount of volume rebates 
has been determined. 

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1.Accounting policies (continued) 

1.7 Revenue (continued) 

(iii) Allocating amounts to performance obligations 
For most contracts, there is a fixed unit price for each product sold, with discounts given for bulk orders placed 
at a specific time. Therefore, there is no judgement involved in allocating the contract price to each unit ordered 
in such contracts (it is the total contract price divided by the number of units ordered). Where a customer orders 
more than one product line, the Group is able to determine the split of the total contract price between each 
product line by reference to each products standalone selling price. All product lines are capable of being, and 
are, sold separately. 

Sales rebate and discount reserves are established based on management’s best estimate of the amounts 
necessary to meet claims by customers in respect of these rebates and discounts. A refund liability is made at 
the time of sale and updated at the end of each reporting period for changes in circumstances. 

1.8 Segment reporting 
The  Directors  have  determined  that  two  operating  segments  exist  under  the  terms  of  IFRS  8  ‘Operating 
Segments’. The Group is organised between SiS and PhD Nutrition. 
The prior year consisted of six segments and this has been restated to show the two segments for comparison. 
Management does not review the assets and liabilities by segment. 

1.9 Use of non-GAAP profit measure – underlying operating loss 
The Directors believe that the operating loss before depreciation, amortisation, share based payments, IFRS 
16 costs relating to the acquisition of PhD and the restructuring due to this acquisition as a measure provides 
additional useful information for Shareholders on underlying trends and performance. This measure is used 
for internal performance analysis. Underlying operating loss is not defined by IFRS and therefore may not be 
directly comparable with other companies’ adjusted profit measures. It is not intended to be a substitute for, or 
superior to IFRS measurements of profit. 

A reconciliation of the underlying operating loss to statutory operating loss is provided below: 

Loss from operations 
PhD acquisition and integration costs 

Share-based payment expense 
Depreciation & amortisation 
IFRS 16 lease payments 
Foreign exchange variances on intercompany balances  

Underlying operating loss 

2019 
(£’000) 

(5,045) 
637 

1,165 
2,774 
(175) 
297 

(347) 

2018 
(£’000) 

(5,995) 
599 

1,922 
926 
- 
(161) 

(2,709) 

1.10 Foreign currency translation 
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing 
at  the  dates  of  the  transactions.  Foreign  exchange  gains  and  losses  resulting  from  the  settlement  of  such 
transactions  and  from  the  translation  at  period  end  exchange  rates  of  monetary  assets  and  liabilities 
denominated in foreign currencies are recognised in profit or loss. 

Foreign subsidiaries are retranslated using the closing rate method and foreign exchange gains and losses on 
translation  are  recognised  through  other  comprehensive  income.  The  exchange  differences  are  held  in  a 
separate reserve and will be recycled to the profit or loss on disposal of the subsidiary. 

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1.Accounting policies (continued) 

1.11 Employee benefits 
(i) Defined contribution plans 
The  Group  provides  retirement  benefits  to  a  number  of  employees  and  Executive  Directors.  The  assets  of 
these schemes are held separately from those of the Group in independently administered funds. Contributions 
made by the Group are charged to profit or loss in the period in which they become payable. 

(ii) Accrued holiday pay 
Provision has been made at the reporting date for holidays accrued but not taken at the salary of the relevant 
employee at that date. 

1.12 Interest income 
Interest income is recognised on a time-proportion basis using the effective interest rate method. 

1.13 Research and development 
Expenditure on research and development activities of internal projects  is written off as incurred unless the 
criteria are met to recognise an intangible asset in accordance with IAS 38 ‘Intangible assets’. Development 
costs that are directly attributable to the design and testing of identifiable and unique products controlled by 
the  Group  are  capitalised  as  intangible  assets  only  when  the  following  criteria  are  met:  (i)  it  is  technically 
feasible to complete the product so that it will be available for use; (ii) the  Directors intend to complete the 
product and use it; (iii) there is an ability to use the product; (iv) it can be demonstrated how the product will 
generate probable future economic benefits; (v) adequate technical, financial and other resources to complete 
the development and use the product are available; and (vi) the expenditure attributable to the product during 
its development can be measured reliably. 

Directly attributable costs that are capitalised include relevant employee costs. Capitalised development costs 
are amortised on a straight line basis over a period of five years from the date that the product is brought into  
first use. The directors consider that five years represents the usual period over which the main benefits of a 
new product are gained by the Group. 

1.14 Taxation 
Current tax is provided at amounts expected to be recovered or to be paid using the tax rates and tax laws 
that have been enacted or substantively enacted at the reporting date. When research and development tax 
credits are claimed, they are recognised on an accruals basis and are included as a grant and are taken above 
the line as a credit to expenditure. Tax credits are included in underlying operating loss. 

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability differs from 
its tax base, except for differences arising on:  

  The initial recognition of goodwill; 
  The initial recognition of an asset or liability in a transaction which is not a business combination and at 

 

the time of the transaction affects neither accounting or taxable profit; and 
Investments in subsidiaries where the Company can control the timing of the reversal of the difference and 
it is probable that the difference will not reverse in the foreseeable future. 

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profits will 
be available against which the difference can be utilised.  

The  amount  of  the  asset  or  liability  is  determined  using  tax  rates  that  have  been  enacted  or  substantively 
enacted  by  the  reporting  date  and  are  expected  to  apply  when  the  deferred  tax  liabilities/(assets)  are 
settled/(recovered). Deferred tax balances are not discounted. 

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1.Accounting policies (continued) 

1.15 Goodwill 
Goodwill represents the excess of the cost of a business combination over the Group's interest in the fair value 
of identifiable assets, liabilities and contingent liabilities acquired. Cost comprises the fair value of assets given, 
liabilities assumed and equity instruments issued. No contingent consideration has been paid. Direct costs of 
acquisition are recognised immediately as an expense. 

Goodwill  is  capitalised  as  an  intangible  asset  with  any  impairment  in  carrying  value  being  charged  to  the 
consolidated statement of comprehensive income. Where the fair value of identifiable assets, liabilities and 
contingent liabilities exceed the fair value of consideration paid, the excess is credited in full to the consolidated 
statement of comprehensive income on the acquisition date. 

1.16 Intangible assets 
(i) Externally acquired intangibles 
Externally  acquired  intangible  assets  are  initially  recognised  at  cost  less  impairment  and  subsequently 
amortised on a straight line basis over their expected useful economic lives. Intangible assets are recognised 
on business combinations if they are separable from the acquired entity or give rise to other contractual/legal 
rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques. 

The  significant  intangibles  recognised  by  the  Group,  their  useful  economic  lives  and  the  methods  used  to 
determine the cost of intangibles acquired in a business combination are as follows: 

Brands 

Customer relationships 

10 years 

10 years 

Useful economic life 

Valuation method 

Relief from royalty 

Multi period excess earnings 

(ii) Internally generated intangible assets 
Expenditure  on  internally  developed  products  is  capitalised  if  it  can  be  demonstrated  that;  it  is  technically 
feasible to develop the product for it to be sold, adequate resources are available to complete the development, 
there is an intention to complete and sell the product, the Group is able to sell the product, sale of the product 
will generate future economic benefits, and expenditure on the project can be measured reliably. 

Capitalised development costs are amortised over the periods the Group expects to benefit from selling the 
products  developed.  The  amortisation  expense  is  included  within  the  administrative  expenses  in  the 
consolidated statement of comprehensive income. Development expenditure not satisfying the above criteria 
and expenditure on the research phase of internal projects are recognised in the consolidated statement of 
comprehensive income as incurred. 

Website and software development 

Product development 

5 years 

5 years 

Useful economic life 

1.17 Impairment of tangible and intangible assets 
Impairment tests on goodwill and other intangible assets with indefinite useful economic lives are undertaken 
annually at the financial year end. Other non-financial assets are subject to impairment tests whenever events 
or changes in circumstances indicate that their carrying amount may not be recoverable. Where the carrying 
value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to 
sell), the asset is written down accordingly. 

Where it is not possible to estimate the recoverable amount of an individual asset, the impairment test is carried 
out on the smallest group of assets to which it belongs for which there are separately identifiable cash flows;  
its cash generating units ('CGUs'). Goodwill is allocated on initial recognition to each of the Group's CGUs that 
are expected to benefit from a business combination that gives rise to the goodwill. Impairment charges are 
included in profit or loss, except to the extent they reverse gains previously recognised in other comprehensive 
income.  An  impairment  loss  recognised  for  goodwill  is  not  reversed.  All  goodwill  relates  to  the  Group’s 
acquisition of PhD Nutrition which forms an individual CGU. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

1.Accounting policies (continued) 

1.18 Property, plant and equipment  
Plant and equipment assets are stated at cost. Cost includes expenditure that  is directly  attributable to the 
acquisition of the items. Depreciation is charged to profit or loss on all plant and equipment at rates calculated 
to write off the cost or valuation, less estimated residual value, of each asset on a straight line basis over their 
estimated useful lives, which is:  

Leasehold improvements 
Plant and machinery 
Fixtures, fittings, computer equipment 
Motor vehicles 

Useful economic life 

Over length of the lease 
4 – 10 years 
4 years 
4 years 

The  assets’  residual  values  and  useful  lives  are  determined  by  the  Directors  and  reviewed  and  adjusted  if 
appropriate at each reporting date in accordance with the Group policy for impairment of assets. 

1.19 Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is calculated as follows:  

Raw materials  

-  cost of purchase on a first in, first out basis. 

Work in progress and finished goods 

-  cost  of  raw  materials  and  labour,  together  with  attributable 

overheads based on the normal level of activity. 

Net realisable value is based on estimated selling price less further costs to completion and disposal. A charge 
is made to profit or loss for slow moving inventories. The charge is reviewed at each reporting date. 

1.20 Financial Instruments 
Financial instruments are classified according to the substance of the contractual arrangements into which the 
Group enters.  

Financial assets 
On  initial  recognition,  financial  assets  are  classified  as  either  fair  value  through  profit  and  loss,  fair  value 
through other comprehensive income or amortised cost. The classification depends on the purpose for which 
the financial assets were acquired. 

Fair value through other comprehensive income assets comprises of hedged assets. They are carried in the 
Consolidated Statement of Financial Position at fair value with changes in fair value recognised in the  

Consolidated Statement of Comprehensive Income. There are no other assets classified as fair value through 
other comprehensive income. 

Amortised cost assets  are  non-derivative financial  assets  with fixed or determinable payments that are not 
quoted on an active market. They arise principally through the provision of services to customers (e.g. trade 
receivables). But also incorporate other types of financial assets where the objective is to hold these assets in 
order to collect contractual cash flows and the contractual cash flows are solely payments of principal and 
interest. 

The Group’s assets at amortised cost comprise trade and other receivables and cash and cash equivalents 
including cash held at bank. 

The Group applies the simplified approach under IFRS 9 for measuring expected credit losses using a lifetime 
expected credit loss provision for trade receivables. To measure expected credit losses on a collective basis, 
trade  receivables  are  grouped  based  on  similar  credit  risk  and  ageing.  Expected  loss  rates  are  based  on 
historical  credit  losses  experienced  and  are  then  adjusted  for  current  and  forward-looking  information  on 
factors affecting the Group’s customers. 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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1.Accounting policies (continued) 

1.20 Financial Instruments (continued) 
Financial liabilities  
Financial  liabilities  are  recognised  when,  and  only  when,  the  Group  becomes  a  party  to  the  contractual 
provisions  of  the  financial instrument.  Financial  liabilities  are  recognised  initially  at  fair  value  plus  directly 
attributable  transaction  costs  and  subsequently  measured  at amortised  cost  using  the  effective  interest 
method. 

A financial liability is de-recognised when the obligation under the liability is discharged, cancelled or expires. 
When an existing financial liability is replaced by another from the same party on substantially different terms, 
or the terms of an existing liability are substantially modified, such an exchange or modification is treated as a  
de-recognition of the original liability and the recognition of a new liability, and the difference in the respective 
carrying amounts is recognised in the income statement. 

1.21 Hedge accounting 
 Hedge accounting is applied to financial assets and financial liabilities only when the following criteria are met: 

  At  the  inception  of  the  hedge  there  is  a  formal  designation  and  documentation  of  the  hedging 
relationship, and the Group’s risk management objective and strategy for undertaking the hedge; 
  The hedged relationship meets all the hedge effectiveness requirements including that an economic 
relationship exists between the hedged item and the hedging instrument, the credit risk effect does 
not dominate value changes, and the hedge ratio is designated based on the actual quantities of the 
hedged item  and hedging instrument. 

Cash flow hedges  
The effective part of forward contracts designated as a hedge of the variability in cash flows of foreign currency 
risk arising from firm commitments, and highly probable forecast transactions, are measured at fair value with 
changes  in  fair  value  recognised  in  other  comprehensive  income  and  accumulated  in  the  cash  flow  hedge 
reserve, within other reserves. The Group uses such contracts to fix the cost of foreign currency transactions 
in the functional currency of the Group entity concerned. 

1.22 Cash and cash equivalents 
Cash and cash equivalents compromise of cash at bank (PayPal included) and in hand. 

1.23 Share capital 
Financial instruments issued by the Group are classified as equity only to the extent that they do not meet the 
definition of a financial liability or financial asset. 

The Group's ordinary shares are classified as equity instruments. 

1.24 Share based payments 
Some employees are granted share options which allow these employees to acquire shares in the Company, 
if certain performance conditions are met. 

The fair value of share options is recognised as an employee expense in profit or loss with a corresponding 
increase in equity. The fair values of options are calculated at the earlier of the date on which an expectation 
of the share options arise and the date on which the options are granted. All options have a £nil exercise price 
and no market based performance conditions, therefore the fair value has been calculated using the market 
value of the shares at the date of grant adjusted for any non- entitlement to dividends over the vesting period. 

The  amount  recognised  as  an  expense  is  adjusted  to  reflect  the  number  of  equity  instruments  vested  or 
expected to vest at each reporting date so that, ultimately, the cumulative amount recognised over the vesting 
period is based on the number of shares that eventually vest. 

Where  equity  instruments  are  granted  to  persons  other  than  employees,  the  consolidated  statement  of 
comprehensive income is charged with the fair value of goods and services received 

The social security contributions payable in connection with the grant of the share options is considered an 
integral part of the grant itself, and the charge will be treated as a cash settled transaction. 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

1.Accounting policies (continued) 

1.25 Employee Benefit Trust (“EBT”) 
As  the  Group  is  deemed  to  have  control  of  the  EBT,  it  is  treated  as  a  subsidiary  and  consolidated  for  the 
purpose  of  the  Group  accounts.  The  EBT’s  investment  in  the  Company’s  shares  is  deducted  from 
shareholders’ funds in the Group statement of financial position as if they were treasury shares. 

1.26 Leases  
All leases are accounted for by recognising a right-of-use asset and a lease liability except for Leases of low 
value assets; and Leases with a duration of 12 months or less.  

IFRS 16 was adopted 1 January 2019 without restatement of comparative figures. For an explanation of the 
transitional requirements that were applied as at 1 January 2019,  see Note 18. The following policies apply 
subsequent to the date of initial application, 1 January 2019.  

Lease liabilities are measured at the present value of the contractual payments due to the lessor over the lease 
term, with the discount rate determined by reference to the rate inherent in the lease unless (as is typically the 
case) this is not readily determinable, in which case the group’s incremental borrowing rate on commencement 
of the lease is used.  Variable lease payments are only included in the measurement of the lease liability if 
they depend on an index or rate.  In such cases, the initial measurement of the lease liability assumes the 
variable  element  will  remain  unchanged  throughout  the  lease  term.    Other  variable  lease  payments  are 
expensed in the period to which they relate.  

On initial recognition, the carrying value of the lease liability also includes any penalties payable for terminating 
the lease, if the term of the lease has been estimated on the basis of termination option being exercised.  

Right of use assets are initially measured at the amount of the lease liability, reduced for any lease incentives 
received, and increased for lease payments made at or before commencement of the lease;  initial direct costs 
incurred. 

Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant rate 
on the balance outstanding and are reduced for lease payments made.  Right-of-use assets are amortised on 
a straight-line basis over the remaining term of the lease or over the remaining economic life of the asset if, 
rarely, this is judged to be shorter than the lease term.  

When  the  group  revises  its  estimate  of  the  term  of  any  lease  (because,  for  example,  it  re-assesses  the 
probability of a lessee extension or termination option being exercised), it adjusts the carrying amount of the 
lease liability to reflect the payments to make over the revised term, which are discounted at the same discount 
rate that applied on lease commencement.  The carrying value of lease liabilities is similarly revised when the 
variable element of future lease payments dependent on a rate or index is revised.  In both cases an equivalent 
adjustment  is  made  to  the  carrying  value  of  the  right-of-use  asset,  with  the  revised  carrying  amount  being 
amortised over the remaining (revised) lease term. 

56 

 
 
 
 
 
  
  
  
  
  
 
 
FINANCIAL STATEMENTS 

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1.27 Critical accounting estimates and judgements 
The preparation of financial information in conformity with IFRS requires the use of certain critical accounting 
estimates. It also requires the Directors to exercise their judgement in the process of applying the accounting 
policies  which  are  detailed  above.    These  judgements  are  continually  evaluated  by  the  Directors  and 
management and are based on historical experience and other factors, including expectations of future events 
that are believed to be reasonable under the circumstances. 

Judgements  

(i)  Lease recognition on manufacturing plant 
The manufacturing site is currently under lease negotiation, with the lease having expired. Management or the 
lessor can give 6 months’ notice for SiS to vacate the property. Management has chosen not to recognise an 
IFRS 16 lease asset as this clause is in place and as such have determined that legally  the lease currently 
falls into a duration of 12 months or less. Judgements made in reaching this decision include: (1) whether the 
group has a lease, and (2) What the enforceable period of the lease is by assessing whether the group (as  
lessee) and the lessor would have more than an insignificant penalty in exiting the lease. This was determined 
by considering the wider economic cost to both parties, including whether the lessor could find a new tenant 
and whether the group could find an appropriate alternative location without significant cost, as well as whether 
the installation of the new powder line would create a significant penalty with regards to the cost of moving. 

Estimates  

Estimates are continually made and are based on historic experience and other factors, including expectations 
of future events that are believed to be reasonable in the circumstances.  

As the use of estimates is inherent in financial reporting, actual results could differ from these estimates. The 
Directors believe the following to be the key areas of estimation:  

(i) Intangible assets 
Intangible  assets  were  recognised  on  the  acquisition  of  PhD  Nutrition  in  relation  to  brands  and  customer 
relationships. The fair value of these assets were determined by discounting estimated future net cash flows 
generated  by  the  assets.  These  were  assessed  based  upon  management  forecasts.  Key  assumptions  are 
those regarding discount rates and revenue growth rates. 

In the current year the intangible assets recognised on acquisition have been tested for impairment based on 
the board approved cash forecast which includes a sales growth rate and gross margin estimates.  

The discount rate used to calculate the present value of the cashflow is based on a WACC analysis which  
takes into account estimates of the risk-free rate, equity risk premium and company size premium.  
Further detail is given in note 11, which includes sensitivity analysis performed on managements estimates. 

(ii) Recognition of deferred tax asset 
The carrying value of deferred tax assets are disclosed in note 17. The Directors consider it appropriate to 
recognise a deferred tax asset in respect of tax losses on the basis that the losses incurred to date are as a 
result of the Group’s current strategy to invest in growing revenue and they therefore consider it reasonable 
to conclude that suitable taxable profits against which losses can be utilised are able to be generated in the 
foreseeable future. PhD Nutrition continues to generate taxable profits and it is therefore expected that future 
taxable losses generated by SIS (Science in Sport) Limited will be eligible to offset against these profits.  We 
have recognised a deferred tax asset of £0.76m in respect of gross unutilised tax losses of £4m. Based on 
our forecast taxable profits over the next 2 years only we expect these tax losses to be used and the benefit 
realised by the group. Total losses carried forward are £14.1m which we will look to use against future 
profits. 

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1.Accounting policies (continued) 

1.27 Critical accounting estimates and judgements (continued) 

(iii) Fair value measurement  
Assets  and  liabilities  included  in  the  Group’s  financial  statements  that  require  measurement  at,  and/or 
disclosure of, fair value.  

The  fair  value  measurement  of  the  Group’s  financial  and  non-financial  assets  and  liabilities  utilises  market 
observable  inputs  and  data  as  far  as  possible.  Inputs  used  in  determining  fair  value  measurements  are 
categorised into different levels based on how observable the inputs used in the valuation technique utilised 
are (the ‘fair value hierarchy’):  

- Level 1: Quoted prices in active markets for identical items (unadjusted)  
- Level 2: Observable direct or indirect inputs other than Level 1 inputs  
- Level 3: Unobservable inputs (i.e. not derived from market data).  

The classification of an item into the above levels is based on the lowest level of the inputs used that has a 
significant effect on the fair value measurement of the item. Transfers of items between levels are recognised 
in the period they occur. Currently only the hedging financial instrument is measured at Fair value, refer to note 
25 for more detail. 

2. Financial risk management 

The Group’s activities inevitably expose it to a  variety of financial risks: market risk (including currency risk, 
cash flow interest rate risk and fair value interest rate risk), credit risk and liquidity risk. 

It  is  Group  policy  not  to  enter  into  speculative  positions  using  complex  financial  instruments.  The  Group’s 
primary treasury objective is to minimise exposure to potential capital losses. 

(a) Market risk  

Foreign exchange risk 

The Group operates globally with subsidiaries in the USA, Italy and Australia, and therefore there will be risks 
around foreign exchange rates. Refer to note 15 for analysis of cash balances by currency. 

The Group primarily enters into contracts  which are to be settled in UK  Pounds. However, some contracts 
involve other major world currencies including the US Dollar, Euro and Australian Dollar. 

PhD purchases some finished goods in Euro’s,  The Groups hedging policy is to place forward contracts to 
euro  purchases  to  cover  100%  of  our  6month  currency  exposure,  and  50%  of  our  7-12month  currency 
exposure based on management forecasts. 

Cash flow and fair value interest rate risk 

The Group’s interest rate risk arises from medium term and short term money market deposits. Deposits 
which earn variable rates of interest expose the Group to cash flow interest rate risk. Deposits at fixed rates 
expose the Group to fair value interest rate risk. The Group had no fixed rate deposits during the year. The 
Group analyses its interest rate exposure on a dynamic basis throughout the year. The Group has no 
variable borrowings and therefore no interest rate swaps or other forms of interest risk management have 
been undertaken. 

58 

 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

As of 31 December, the Group's net exposure to foreign exchange risk was as follows:    

(b) Credit risk 

Credit risk arises from cash and cash equivalents and deposits with banks and financial institutions as well as 
credit exposure in relation to outstanding receivables. Group policy is to place deposits with institutions with 
investment grade A2 or better (Moody’s credit rating). 

The Group does not expect any losses from non-performance by these institutions. Management believes that 
the  carrying  value  of  outstanding  receivables  and  deposits  with  banks  represents  the  Group’s  maximum 
exposure to credit risk. 

The top 10 customers account for 41.5% (2018– 39%) of the Group’s revenue and hence there is some risk 
from  the  concentration  of  customers,  however  the  largest  single  customer  is  only  9.2%  (2018  –  13.3%)  of 
revenue and is a major international business. Further disclosures regarding trade and other receivables are 
included in Note 26.  

(c)  Liquidity risk 

Liquidity risk arises from the Group’s management of working capital; it is the risk that the Group will encounter 
difficulty  in  meeting  its  financial  obligations  as  they  fall  due.  Prudent  liquidity  risk  management  implies 
maintaining sufficient cash and cash equivalents and management monitors rolling forecasts of the  Group’s 
liquidity on the basis of expected cash flow. The Group had trade and other payables at the reporting date of 
£10.0 million (2018 – £8.0 million) as disclosed in note 16. 

The following table sets out the contractual maturities (representing undiscounted contractual cash-flows) of 
financial liabilities  

Up to 3 
months 

£'000 

5,680 
19 
42 
53 

5,794 

 Between 3 
and 12 
months 
£'000 

 Between 1 
and 2 year 

 Between 2 
and 5 years 

£'000 

£'000 

58 
122 
129 

309 

77 
135 

212 

232 
395 

627 

Trade Payables  
Hire Purchase  
Lease liabilities  
Derivative liabilities  

Total Financial  

(d) Capital risk management 

The  Group  considers  its  capital  to  comprise  its  ordinary  share  capital,  share  premium,  other  reserve  and 
accumulated retained earnings/deficit as disclosed in the consolidated statement of financial position. 

The Group remains funded primarily by equity capital. The Group’s objectives when managing capital are to 
safeguard the Group’s ability to continue as a going concern in order to provide returns for equity holders of 
the Group and benefits for other Stakeholders and to maintain an optimal capital structure to reduce the cost 
of  capital.  The  companies  debt  and  cash  position  is  monitored  weekly  which  ensures  these  objectives  are 
being met along with other internal metrics. 

59 

2019201820192018201920182019201820192018£'000£'000£'000£'000£'000£'000£'000£'000£'000£'000GBP----------AUD $2527------2527Euro €5341,544------5341,544USD $2491------2491Total5612,062------5612,062GBP £AUD $Euro €USD $Total 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

3. Segmental reporting 

Operating segments are identified on the basis of internal reporting and decision making. The Group’s Chief 
Operating Decision Maker (“CODM”) is considered to be the Board, with support from the senior management 
teams,  as  it  is  primarily  responsible  for  the  allocation  of  resources  to  segments  and  the  assessments  of 
performance by segment. 

The  Group's  reportable  segments  have  been  split  into  the  two  brands,  SiS  and  PhD  Nutrition.  Operating 
segments are reported in a manner consistent with the internal reporting provided to the CODM as described 
above. The reportable segments have changed from prior year (the segments in the prior year being Core, 
USA, Italy, Australia and Football are now shown as part of the SiS Segment disclosed below). In 2020 the 
Group’s segments are customer channel. The single largest customer makes up 9.2% of revenue and is not 
separately identified in segmental reporting. 

The Board uses revenue, reviewed regularly, as the key measure of the segment’s performance.  

Sales 

Gross profit 
Advertising and promotions 
Carriage 

Trading contribution 
Other operating expenses 

Loss from Operations 

SiS 
£'000 
24,601 

13,899 
(5,978) 
(3,279) 

4,642 

2019 
PhD 
£'000 
25,972 

8,308 
(1,961) 
(1,273) 

5,074 

Total 
£'000 
50,573 

22,207 
(7,939) 
(4,552) 

9,716 
(14,761) 

(5,045) 

SiS 
£'000 
19,813 

11,526 
(5,391) 
(1,988) 

4,147 

2018 
PhD 
£'000 
1,505 

429 
(90) 
(75) 

264 

Total 
£'000 
21,318 

11,955 
(5,481) 
(2,063) 

4,411 
(10,406) 

(5,995) 

60 

 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

4. Revenue from contracts with customers 

The group operates four primary sales channels, which form the basis on which management monitor revenue. 
UK Retail includes domestic grocers and high street retailers, e-Commerce is sales through the phd.com and 
scienceinsport.com platforms, Export relates to retailers and distributors outside of the UK and Market place 
relates to the Amazon and eBay platforms. 

E-Commerce 
Export 
Retail 
Marketplace 

Total sales 

SiS 
£'000 

8,657 
5,252 
8,044 
2,648 

24,601 

2019 
PhD 
£'000 

1,513 
7,069 
13,802 
3,588 

25,972 

Total 
£'000 

10,170 
12,321 
21,846 
6,236 

50,573 

SiS 
£'000 

6,362 
3,941 
7,926 
1,584 

2018 
PhD 
£'000 

37 
436 
973 
59 

Total 
£'000 

6,399 
4,377 
8,899 
1,643 

19,813 

1,505 

21,318 

Turnover by geographic destination of sales may be analysed as follows 

United Kingdom 
Rest of Europe  
Australia 
Rest of the World 
Total sales 

5. Operating expenses  

Sales and marketing costs 

Operating costs 
Depreciation and amortisation 
Share based payment charge (1) 
Costs associated with integration of PhD (2) 

Administrative expenses 

Year ended 
31 December  
2019 
£’000 

Year ended 
31 December 
2018 
£’000 

32,751 
9,174 
1,416 
7,232 
50,573 

14,062 
3,849 
755 
2,652 
21,318 

Year ended 
 31 December 
2019 
£’000  

Year ended  
31 December  
2018 
£’000  

17,527 

5,149 
2,774 
1,165 
637 

9,725 

10,813 

3,690 
926 
1,922 
599 

7,137 

Total operating expenses 

27,252 

17,950 

(1) 

(2) 

Includes associated social security costs of £87,000 (31 December 2018 – £93,000) and consideration 
in respect of sponsorship services of £450,000 (31 December 2018 – £425,000). 
Integration costs of PhD Nutrition into the Group amounted to £637,000 (2018 £599,000) this relates 
mainly to restructuring and the powder production line installation.  

61 

 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

6. Loss from operations 

Loss from operations is stated after charging: 

Amortisation of intangible assets 
Amortisation of right-of-use assets 
Depreciation of property, plant and equipment 
Research and development costs 
Grant income in respect of research and development tax credits 
A&P/Marketing costs 
Foreign exchange differences on intercompany balances 

Year ended 
31 December  
2019 
£’000 

Year ended 
31 December 
2018 
£’000 

2,129 
156 
489 
232 
(215) 
7,939 
297 

555 
- 
371 
320 
(60) 
5,481 
(161) 

Auditor’s remuneration 
The total fees for services provided by the Group’s Auditor are analysed below: 

Audit services 
- Audit fees in respect of the parent company and consolidation 
- Audit fees in respect of the subsidiary accounts 
Non- audit services 
- Corporation tax compliance 
- Other taxation advisory 
- Corporate finance fees 

Total fees 

7. Wages and salaries 

Year ended 
31 December  
2019 
£’000 

Year ended 
31 December 
2018 
£’000 

23 
67 

10 
32 
- 

132 

43 
44 

7 
30 
107 

231 

The average monthly number of persons, including Directors, employed by the Group was: 

Sales and marketing 
Manufacturing  
Administration 
Directors 

Year ended 
31 December 
2019 
Number 

Year ended 
31 December 
2018 
Number 

58 
72 
21 
5 
156 

45 
64 
11 
4 
124 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

7. Wages and salaries (continued) 

Their aggregate emoluments were: 

Wages and salaries 
Directors’ fees 
Social security costs 
Pension and other staff costs 
Total cash settled emoluments 
Share based payments – equity settled 
Share based payments – social security costs 
Total emoluments 

8. Directors’ and Key Management Personnel remuneration 

Amounts paid to the Directors of the Parent company: 

Directors 
Aggregate emoluments and fees 
Benefits in kind 
Pension contributions 
Total emoluments 
Share based payment remuneration charge: equity settled 
Total Directors’ emoluments 

Year ended 
31 December 
2019 
£’000 

Year ended 31 
December 
2018 
£’000 

7,065 
120 
909 
233 
8,327 
623 
87 
9,037 

4,723 
118 
542 
160 
5,543 
1,404 
93 
7,040 

Year ended 
31 December 
2019 
£’000 

Year ended 
31 December 
2018 
£’000 

566 
6 
6 
578 
435 
1,013 

552 
6 
9 
567 
982 
1,549 

Directors’ fees of £36,000 (2018 – £36,000) for one Director are paid through a Limited Company. 
During the year, one Director participated in defined contribution pension schemes (year ended 31 December 
2018 – one).  

The  number  of  Directors  who  participated  in  the  long  term  incentive  programme  was  2  (2018  –  3).  Share 
options were exercised by one  Director in the current year (2018 – none). 

The  highest  Director  was  paid  £706,000  which  was  made  up  of  salaries,  STIP  and  benefits  in  kind,  the 
Remuneration committee calls this out in more detail. 

Directors’ emoluments include amounts attributable to benefits in kind comprising private medical insurance 
on which the Directors are assessed for tax purposes. The amounts attributable to benefits in kind are stated 
at cost to the Group, which is also the tax value of those benefits. Further details of Directors’ emoluments are 
included in the Remuneration report. 

The  aggregate  remuneration  of  members  of  Key  Management  Personnel  (which  includes  the  Board  of 
Directors and other Senior Management Personnel) during the year was as follows: 

Amounts paid to Key Management Personnel. 

Remuneration and short term benefits 
National insurance costs 
Post-employment benefits 
Share based payments 

63 

Year ended 
31 December 
2019 
£’000 
1,430 
181 
40 
678 
2,329 

Year ended 
31 December 
2018 
£’000 
1,059 
130 
30 
1,404 
2,623 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

9. Taxation 

Current tax income 
United Kingdom corporation tax 

Adjustment in respect of prior period 
Total current tax income 

Deferred tax 
Effect of change in tax rates 

Origination and reversal of temporary differences 
Tax on loss for the period 

Year ended 
31 December 
2019 
£’000 

Year ended 
31 December 
2018 
£’000 

– 

– 
– 

(100) 

(454) 
(554) 

– 

    (4) 
    (4) 

– 

119 
115 

The tax assessed for the year is different from the standard rate of corporation tax in the UK. The differences 
are explained below: 

Loss before tax 

Loss before tax multiplied by the standard rate of corporation tax  
in the UK of 19% (2018 – 19%) 
Effects of: 
Expenses not deductible for tax purposes 
Unprovided deferred tax asset on losses carried forward 
Additional deduction for R&D expenditure 
Share scheme deduction 
Effect of changes in tax rate  
Adjustment in respect of prior periods 
Other 
Total tax credit for the period 

5,064 

962 

(6) 
(1,482) 
98 
(33) 
(100) 
- 
7 
(554) 

5,990 

1,138 

(7) 
(575) 
(34) 
(147) 
(31) 
(229) 
- 
115 

Tax on each component of other comprehensive income is as follows 

2019 

Tax 

Before 
tax 

After 
tax 

Before 
tax 

2018 

Tax 

After 
tax 

£'000 

£'000 

£'000 

£'000  £'000 

£'000 

Loss recognised on hedging instrument  

(181) 

33 

(148) 

- 

Exchange gains on the translation of foreign 
operations 

Total 

67 

- 

67 

(125) 

(114) 

33 

(81) 

(125) 

- 

- 

- 

- 

(125) 

(125) 

At  31  December  2019  UK  tax  losses  of  the  Company  available  to  be  carried  forward  are  estimated  to  be 
£14,117,000  (31  December  2018  – £10,100,000).  In  the  deferred  tax  note  (17)  the  recoverability  of  the 
deferred asset against future profits is assessed. 

Deferred tax balances are valued at the rate of 19% in these accounts to the extent that timing differences are 
expected to reverse after this later date. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
  
  
  
  
  
  
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

10. Loss per share 

Basic and diluted loss per share is calculated by dividing the loss attributable to owners of the parent by the 
weighted average number of Ordinary shares in issue during the period. The exercise of share options would 
have the effect of reducing the loss per share and is therefore anti-dilutive under the terms of IAS 33 ‘Earnings 
per share’. 

Year ended 
31 December 
2019 

Year ended 
31 December 
2018 

Loss for the year attributable to owners of the parent – £’000 

(5,618), 

(5,875) 

Weighted average number of shares 

122,716,318, 

71,422,400 

Basic and diluted loss per share – pence 

(4.6p) 

(8.2p) 

The number of vested but unexercised share options is 6,080,901 (2018 – 5,428,949).  

11. Intangible assets 

Cost 
At 31 December 2017 
Additions 
Acquisitions  

Goodwill 
£’000 

– 
– 
17,398 

At 31 December 2018 

17,398 

Additions 

– 

Brands 
£’000 

Customer 
relationships 
£’000 

Website and 
software 
development 
£’000 

Product 
development 
£’000 

– 
– 
8,957 

8,957 

– 

– 
– 
5,638 

5,638 

– 

1,645 
787 
– 

2,432 

959 

357 
158 
– 

515 

494 

Total 
£’000 

2,002 
945 
31,993 

34,940 

1,453 

At 31 December 2019 

17,398 

8,957 

5,638 

3,391 

1,009 

36,393 

Amortisation 
At 31 December 2017 
Charge for year 

At 31 December 2018 
Charge for year 

At 31 December 2019 

– 
– 

– 
– 

– 

– 
75 

75 
896 

971 

– 
47 

47 
564 

611 

564 
329 

893 
515 

1,408 

79 
104 

183 
154 

337 

643 
555 

1,198 
2,129 

3,327 

Net book value 

At 31 December 2019 

17,398 

At 31 December 2018 

17,398 

7,986 

8,882 

5,027 

5,591 

1,983 

1,539 

672 

332 

33,066 

33,742 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

11. Intangible assets (continued) 

At 31 December 2019, the Group had no capital commitments whereby agreements had been entered into for 
both scope and amount for 2020 projects (31 December 2018 £133,000 relating to website development and 
SAP development costs). 

The brand and customer relationships recognised were purchased as part of the acquisition of PhD Nutrition 
on 6 December 2018. They are considered to have finite useful lives and are amortised on a straight line basis 
over their estimated useful lives of 10 years. The intangibles were valued using an income approach, using 
Multi-Period excess earnings Method approach for customer relationships and Relief from Royalty Method for 
brand valuations.  

Goodwill impairment 

The  Group  is  required  to  test,  on  an  annual  basis,  whether  goodwill  has  suffered  any  impairment.  The 
recoverable amount is determined based on value in use calculations. The  use of this method requires the 
estimation of future cash flows and the determination of a discount rate in order to calculate the present value 
of the cash flows. 

The Group has estimated the value in use of PhD based on a discounted cashflow model which adjusts for 
risks associated with the assets. The pre- tax discount rate used to measure the CGUs value in use was 15%. 

The recoverable amount of the CGU has been determined from value in use calculations based on cash flow 
projections covering a period to 31 December 2025. The forecasts are based on a 3 year, board approved, 
strategic plan, which forecasts revenue growth ahead of the forecast market growth rate. For the period from 
2023  to  2025  revenue  growth  rates  have  been  reduced  to  the  forecast  average  growth  rate  for  the  sports 
nutrition  market.  After  2025  a  long  term  annual  growth  rate  of  1.5%  has  been  applied.  The  SiS  brand  has 
grown at a compound annual growth rate of 25% over the last six years.  

The Board approved cash forecast uses a growth rate of 18% for 2020 and above 20% for 2021 and 2022. A 
growth rate of 8% for 2023-2025 has been used in line with the sports nutrition market growth rate. From 2026 
an annual growth rate of 1.5% is applied into perpetuity.  

The  key  assumptions  used  in  the  discounted  cashflow  model  were  the  discount  rate,  sales  growth,  gross 
margin and EBITDA. Gross margin and EBITDA percentages were based on 2019 actuals adjusted for known 
improvements  to  the  manufacturing  cycle  as  well  as  extra  costs  around  headcount  and  carriage  that  are 
appropriate with the future revenue growth rate. We have enacted contingency plans to protect cash reserves 
as the priority in response to the Covid-19 coronavirus outbreak, and are monitoring the situation daily. 

The discount rate used  in the discounted cashflow is based on a WACC analysis which takes into account 
estimates on the: 

-  Risk-free rate (rate used is higher than the long-term UK government bond) 
-  Equity risk premium (this is higher than the average equity risk premium in the UK)  
-  Size premium (the same value as prior year has been used) 

Sensitivity analysis  
With regard to the assessment of value in use, a change in any of the above key assumptions could have a 
material impact on the carrying value of the cash-generating unit 

If any of the following changes  were independently  made to the key assumptions the carrying amount and 
recoverable amount would be equal: 

  6% increase in the discount rate or 
  7% decrease in the current growth rate (years 1 -6) 
  35% decrease in EBITDA (years 1-6) 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

12. Property, plant and equipment 

Leasehold 
improvements 
£’000 

Plant and 
machinery 
£’000 

Fixtures, 
fittings and 
computer 
equipment 
£’000 

Motor 
vehicles 

£’000 

461 
45 
506 

97 

603 

342 
66 
408 

41 
- 

449 

154 

98 

1,237 
146 
1,383 

821 
(6) 

841 
420 
1,261 

310 

2,198 

1,571 

796 
161 
957 

222 
(5) 

1,174 

1,024 

426 

624 
137 
761 

222 
- 

983 

588 

500 

Cost 
At 31 December 2017 

Additions 
At 31 December 2018 

Additions 
Disposals 

At 31 December 2019 

Depreciation 
At 31 December 2017 

Charge for the year 
At 31 December 2018 

Charge for the year 
Disposal 

At 31 December 2019 

Net book value 
At 31 December 2019 

At 31 December 2018 

13. Inventories 

Raw materials 
Finished goods 

Total 
£’000 

2,555 
611 
3,166 

1,228 
(6) 

4,388 

1,762 
371 
2,133 

489 
(5) 

16 
- 
16 

– 

16 

– 
7 
7 

4 
- 

11 

2,617 

5 

9 

1,771 

1,033 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

1,551 
4,590 
6,141 

2,164 
4,938 
7,102 

There is a provision of £131,000 included within inventories in relation to the impairment of inventories (31 
December 2018 – £116,000). During the period inventories of £28,236,000 (year ended 31 December -2018 
£9,094,000) were recognised as an expense within cost of sales. 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

14. Trade and other receivables 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

Trade receivables 
Less: provision for impairment of trade receivables 
Trade receivables – net 
Other receivables 
Total  financial  assets  other  than  cash  and  cash  equivalents 
classified as amortised cost 
Prepayments and accrued income 
Total trade and other receivables 

9,415 
(51) 
9,364 
517 

9,881 

1,046 
10,927 

7,513 
(43) 
7,470 
480 

7,950 

989 
8,939 

Trade receivables represent debts due for the sale of goods to customers.  

Trade receivables are denominated in local currency of the operating entity and converted to  Sterling at the 
prevailing exchange rate as at 31 December 2019. The Directors consider that the carrying amount of these 
receivables approximates to their fair value. All amounts shown under receivables fall due for payment within 
one year. The Group does not hold any collateral as security. 

The  Group  applies  the  IFRS  9  simplified  approach  to  measuring  expected  credit  losses  using  a  lifetime 
expected credit loss provision for trade receivables and contract assets. To measure expected credit losses 
on a collective basis, trade receivables and contract assets are grouped based on similar credit risk and aging.  

The expected loss rates are based on the Group’s historical credit losses experienced over 2019,  this is due 
to SiS using SAP which has provided more visibility over debtors. PhD has also looked at credit loss over the 
2019 year as this is the first full year under SiS plc ownership. The historical loss rates are then adjusted for 
current and forward-looking information affecting the Group’s customers.  

At 31 December 2019 the lifetime expected loss provision for trade receivables is as follows: 

31 December 2019 

Expected loss rate (%) 
Gross carrying amount (£’000) 
Loss provision (£’000)  

31 December 2018 
Expected loss rate (%) 
Gross carrying amount (£’000) 
Loss provision (£’000) 

More than 
60 days 
past due 

More than 
90 days 
past due  Total 

2% 
224 

10% 
463 

                 5                   46        

     51 

2% 
501 
10 

7% 
475 
33 

     43 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

15. Cash and cash equivalents 

Cash at bank and in hand 

Cash at bank and in hand is made up of the following currency balances 

British Pound 
Euro 
US Dollar 
Australian Dollar 
New Zealand Dollar 

31 December  
2019 
£’000 

31 December 
2018 
£’000 

5,371 

8,002 

4,069 
722 
135 
332 
113 

5,371 

5,418 
1,587 
619 
259 
119 

8,002 

The directors consider that the carrying amount of cash approximates to its fair value. 

16. Trade and other payables 

Trade payables 
Accruals 
Total financial liabilities measured at amortised cost 
Other taxes and social security 

31 December  
2019 
£’000 

31 December 
2018 
£’000 

5.680 
3.354 
9.082 
920 

9,954 

4,661 
2,631 
7,292 
678 

7,970 

The Directors consider that the carrying amount of these liabilities approximates to their fair value. 

All amounts shown fall due within one year. 

17. Deferred tax 

Deferred tax is calculated in full on temporary differences under the liability method using a tax rate of 19% 
(year ended 31 December 2018 – 19%). Details of the deferred tax asset and liability, amounts recognised in 
profit or loss and amounts recognised in other comprehensive income are as follows: 

Year ended 31 December 2019: 

Asset 

Liability 

Net 

£’000 

£’000 

£’000 

(Charged)/ 
credited to 
profit or 
loss 
£’000 

(Charged)/ 
credited to 
equity 

£’000 

Accelerated capital allowances 
Available losses 
Other temporary and deductible differences 
Business combinations 
Cash flow hedges 
Tax assets/ (liabilities) 
Set-off of tax 

- 
761 
507 
- 
33 
1,301 
(382) 

(382) 
- 
- 
(2,472) 
- 
(2,854) 
382 

(382) 
761 
507 
(2,472) 
33 
(1,553) 
- 

(63) 
(564) 
84 
(11) 
- 
(554) 
- 

Net tax assets/ (liabilities) 

919 

(2,472) 

(1,553) 

(554) 

- 
- 
- 
- 
33 
33 
- 

33 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

17. Deferred tax (continued) 

Year ended 31 December 2018: 

Asset 
£’000 

Liability 
£’000 

Accelerated capital allowances 
Available losses 
Other temporary and deductible differences 
Business combinations 

Tax asset/ (liabilities) 

Set-off of tax 

– 
1,325 
424 
– 

1,749 

(319) 

Net 
£’000 

(319) 
1,325 
424 
(2,461) 

(319) 
– 
– 
(2,461) 

(2,780) 

(1,031) 

319 

– 

(Charged)/ 
credited to 
profit or 
loss 
£’000 

(206) 
558 
(254) 
21 

119 

– 

119 

Net tax assets/ (liabilities) 

1,430 

(2,461) 

(1,031) 

Recoverability of deferred tax asset: 
SiS (Science in Sport) Limited has a cumulative assessed tax loss of £14.1m as at 31 December 2019 , this 
has increased by £4m from 2018. The losses are split into pre 1 April 2017 losses of £4.2m and post 1 April 
2017 losses of £9.9m.  SiS can utilise its assessed tax losses in the coming years against future expected 
profits. Assessed losses from before 1st April 2017 can only be used against SiS (Science in Sport) Limited 
profit whereas assessed tax  losses from after 1st April 2017 can be used to offset the future profits from SiS 
(Science in Sport) Limited and PhD Nutrition Ltd profits. 

Tax  losses  have  been  recognised  to  the  extent  that  they  are  considered  recoverable  based  on  short  term 
forecast taxable profits.  

18. Leases  

The  Group  adopted  IFRS  16  using  the  modified  retrospective  approach,  with  recognition  of  transitional 
adjustments on the date of initial application (1 January 2019), without restatement of comparative figures. 

The group leases several properties in the jurisdictions from which it operates. In all jurisdictions the rates are 
fixed over the lease term.  

The group also leases vehicles, which comprise only of fixed payments over the lease terms.  

In determining the right to use asset and lease liability at the date of initial application, the weighted average 
incremental borrowing rate of 4% was used. 

Right-of-use Assets 

At 1 January 2019 (being initial recognition) 
Additions 
Amortisation 
As at 31 December 2019 

Land and 
buildings 
£’000 
399 
411 
(136) 
674 

Vehicles 
£’000 
35 
- 
(20) 
15 

Totals 
£’000 
434 
411 
(156) 
689 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

18. Leases (continued) 

Lease liabilities 

At 1 January 2019 (being initial recognition) 
Additions 
Interest expense 
Lease payments 
As at 31 December 2019 

Land and 
buildings 
£’000 
399 
411 
23 
(151) 
682 

Vehicles 
£’000 
35 
- 
1 
(24) 
12 

Totals 
£’000 
434 
411 
24 
(175) 
694 

As at 31 December 2019 

Lease liabilities 

Up to 3 
months 
£’000 
       (42) 

Between 
3 and 12 
months 
£’000 
      (122) 

between 1 
and 2 year 
£’000 
        (135) 

Between 2 
and 6 years 
£’000 
        (395) 

One property lease has not been recognised as a lease asset and liability under IFRS 16,  as the lease contract 
has expired and current rolling terms are 6 months’ notice.  

Short term lease expense is £170 000 for 2019, which relates to rental property in UK, Italy and the USA where 
the lessor retains substantially all the risks and benefits of ownership, and the asset are classified as operating 
leases.  Rentals  applicable  to  operating  leases  are  charged  against  profits  on  a  straight-line  basis  over  the 
period of the lease. 

The  following  table  presents  the  impact  of  adopting  IFRS  16  on  the  statement  of  financial  position  as  at  1 
January 2019: 

Assets 
Right-of-use assets 

Liabilities 
Lease Liabilities 

ref 

(a) 

(b) 

31 December 
2018 
£'000 

IFRS 16 
£'000 

01 January 
2019 
£'000 

- 

- 

434 

434 

(434) 

(434) 

(a)  None of the leases were previously classified as finance right to use assets under property plant 

and equipment. 

(b)  The adjustment to right-of-use assets was from operating lease in the prior year. 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

18. Leases (continued) 

The  following  table  reconciles  the  minimum  lease  commitments  disclosed  at  31  December  2018  to  lease 
liabilities recognised on 1 January 2019. 

Minimum operating lease commitment at 31 December 2018 
Less: short term leases not recognised under IFRS 16 
Plus: effect of extension options reasonably certain to be exercised 
Undiscounted lease payments 
Less: Effect of discounting using the incremental borrowing rate at date of 
initial application 
Lease liability as at 1 January 2019 

1 January 2019 
£’000 
473 
(83) 
140 
530 

(96) 
434 

As the modified retrospective approach was adopted there was no effect on retained earnings 

 19. Share capital 

Ordinary 
10p shares 
number 

Ordinary 
10p shares 
£’000 

Authorised share capital 

221,000,000 

22,100 

Allotted, called up and fully paid  

At 31 December 2018 

Sponsorship consideration 11 January 2019 
Sponsorship consideration 4 March 2019 
Sponsorship consideration 27 March 2019 
At 31 December 2019 

Ordinary 
10p shares 
number 

121,967,803 

416,667 
194,174 
240,385 
122,819,029 

Ordinary 
10p shares 
£’000 

12,197 

42 
19 
24 
12,282 

The Company has one class of Ordinary shares which carry no rights to fixed income. 

On  the  dates  shown  above  the  Company  issued    new  Ordinary  shares  of  10p  each  respectively,  as 
consideration  for  sponsorship  related  services.  The  fair  value  of  these  shares  at  the  date  of  issue  was 
£450,000, this represented the market price for the sponsorship services provided. 

At 31 December 2019 the Employee Benefit Trust held in reserve 1,938,182 new Ordinary shares of 10p each 
to be issued as share options (2018 – 3,726,036 new Ordinary shares of 10p each). 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

20. Share options  

In June 2014 the Company adopted a Share Option Plan (“SOP”). The key terms of the SOP are substantially 
the same as set out in the AIM Admission Document which is available on the Group’s website. Under the 
SOP,  options  to  purchase  Ordinary  shares  may  be  granted  by  the  Remuneration  Committee  to  Directors, 
Senior Executives and potentially other employees at nil-cost.  

To enable the Company to grant nil-cost options it has established an Employee Benefit Trust to purchase, 
hold and transfer the Ordinary shares pursuant to the options. 

The SOP is managed by the Remuneration Committee on behalf of the Company. The Company will grant 
each participant an option subject to the terms and conditions of each participant’s individual option agreement 
(including performance conditions) and the SOP rules. Each participant may be granted either annual or long 
term (three- or five-year vesting period) options or both. Annual options may be settled in either cash or shares 
at the sole discretion of the Remuneration Committee. As at 31 December 2019 1,938,182  (2018- 3,726,036) 
shares were held by the Employee Benefit Trust in respect of options awarded to the Directors in respect of 
previous years. All other annual options have been treated as equity settled options. 

In the event that the option holder’s employment is terminated before vesting, the option may not be exercised 
unless the Remuneration Committee so permits. Options expire 10 years from date of grant.  

The Board approved an LTIP element of the SOP on 22 September 2016 which relates to revenue growth 
achievement. This award replaces the existing five-year LTIP, the three-year revenue growth phase of this 
scheme vested in March 2016 and was then planned to be a profit plan for two years thereafter. Following the 
raising of additional capital in October 2015, the strategy has continued to be focussed on revenue growth 
following the completion of the first three years of the previous LTIP: 

Revenue  incentive  motivates  Management  to  grow  revenue  in  years  one  to  three,  where  year  three  ends 
December 2018. 

The Options were awarded each year on a sliding scale for revenue growth between 15% and 30% per annum 
over the three years. The maximum value of the shares subject to these awards is 200% of the basic salary of 
the Chairman and CEO, and 100% of the basic salary of the Finance Director and other Senior Management.  

A  new  LTIP  scheme  for  2019-2021  is  in  place,  further  information  on  the  scheme  can  be  found  in  the 
Remuneration report. 

The  total  charge  for  the  year  relating  to  employee  share  based  payment  plans  was  £628,000  (2018  – 
£1,404,000), all of which related to equity settled share based payment transactions. Total social security costs 
of £87,000 (2018 – £93,000) have also been recognised and included in the share based payment charge of 
£1,165,000 (2018 – £1,922,000). 

Options granted during the period 
During the year ended 31 December 2019 options were granted under the short term incentive plan with regard 
to  performance  in  the  year  ended  31  December  2018.  All  options  have  a  nil  exercise  price  and  no  market 
based performance conditions, therefore the fair value has been calculated using the market value of the  
shares at the date of grant. As the expected dividend yield for the life of the option is assumed to be nil no 
adjustment is required for non-entitlement to dividends.  

Date of grant 

20 March 2019 
19 September 2019 

Exercise 
price 
pence 

Share 
options 
number 

Share price at 
date of grant 
pence 

nil 
nil 

1,288,365 
337,560 

52p 
55p 

73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

20. Share options (continued) 

Movements in the number of share options outstanding and their related weighted average exercise prices 
are as follows: 

Options at 1 January 2018 
Granted during year 
Exercised 
Forfeited during year 
Outstanding at 31 December 2018 

Granted during year 
Exercised 
Forfeited during year 
Outstanding at 31 December 2019 

Weighted 
average 
exercise 
price 
pence 

Weighted 
average 
share price 
at date of 
exercise  Share options 
Number 

pence 

nil 
nil 
nil 
nil 
nil 

nil 
nil 
nil 
nil 

– 
– 
73p 
– 

– 
55p 
– 

7,360,912 
342,129 
(589,079) 
          (271,423) 
6,842,539 

1,625,925 
(1,787,854) 
          (599,709) 
6,080,901 

The exercise price of all options outstanding at the end of the year was nil. The average remaining contractual 
life for these options as at 31 December 2019 was 6.9 years (31 December 2018 – 7.6 years). 

21. Reserves 

Share premium 

Amount subscribed for share capital in excess of nominal value less costs 
directly attributable to the issue of shares 

Employee Benefit Trust 
reserve 

Shares in the Company held by the Employee Benefit Trust which will be 
used to settle options held by employees under the SOP 

Cash flow hedge reserve 

Gains/losses arising on the effective portion of hedging instruments carried 
at fair value in a qualifying cash flow hedge 

Other reserve 

Arose as a result of applying the principles of reverse acquisition accounting 
following the demerger of SIS (Science in Sport) Limited from Provexis plc 
in August 2013 and represents the difference between the capital reserves 
of  Science  in  Sport  plc  (the  legal  acquirer)  and  those  of  SIS  (Science  in 
Sport) Limited (the legal acquiree). 

Retained deficit 

Cumulative net gains and losses recognised in the consolidated statement 
of comprehensive income 

Foreign exchange reserve 

Arises on the translation of foreign subsidiaries into Sterling at the year-end 
date.  For  the  year  ending  31  December  2019  a  profit  of  £67,000  was 
recognised (2018 – £125,000 loss) to this reserve. 

22. Pension costs 

The pension charge represents contributions payable by the Group to independently administered funds which 
during  the  period  ended  31  December  2019  amounted  to  £233,000  (period  ended  31  December  2018  – 
£160,000).  Pension  contributions  payable  but  not  yet  paid  at  31  December  2019  totalled  £33,149  (31 
December 2018 – £22,000). 

74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

23. Operating lease commitments 

Future minimum rentals payable under operating lease(to note this is the earlier of lease expiry or notice period 
served where there is no defined period on the lease.) 

Expiring: 
Due within 1 year 
Due between 2 years and 5 years 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

128 
- 
128 

147 
326 
473 

Operating lease payments primarily represent rentals payable by the Group  for properties for which a ROU 
asset has not been recognised under IFRS 16, as the leases have been determined to be short term. 

24. Related party transactions 

IAS  24  ‘Related  Party  Transactions’  requires  the  disclosure  of  the  details  of material  transactions  between 
reporting  entities  and  related  parties.  Transactions  and  balances  with  Group  companies  are  eliminated  on 
consolidation and therefore do not need to be disclosed. 

Details of Directors’ remuneration are within the Remuneration Committee report 

25. Financial instruments 

Financial instruments at amortised costs 

Financial assets measure at amortised cost 

Financial liabilities measure at amortised cost 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

15,252 

15,952 

9,082 

7,292 

Financial assets comprise cash and cash equivalents trade and other receivables. Financial liabilities 
comprise trade payables and accruals. 

Derivative Financial liabilities 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

Derivatives designed as hedging instruments 

Forward foreign exchange contracts- cash flow hedges 

181 

- 

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

25. Financial instruments (continued) 

The only financial instrument measured at fair value are derivatives, designated as hedging instruments. These 
are classified as level 2 in the fair value hierarchy (see note 1.27). 

There were no transfers between levels during the period.   

Derivative financial assets and liabilities 

Forward exchange rates at the reporting date used to 
determine fair value. 

Valuation technique 

All derivatives held by the Group are designated as hedging instruments. The Group has elected to adopt the 
hedge accounting requirements of IFRS 9 Financial Instruments. The Group enters hedge relationships 
where the critical terms of the hedging instrument and the hedged item match, therefore, for the prospective 
assessment of effectiveness a qualitative assessment is performed. 

Hedge effectiveness is determined at the origination of the hedging relationship. Quantitative effectiveness 
tests are performed at each period end to determine the continued effectiveness of the relationship. 

The fair value of the derivative financial assets and liabilities are split between current and non-current 
depending on the remaining maturity of the derivative contract and its contractual cash flows.  
The fair value of foreign currency forward contracts are based on observable information on exchange and 
interest rates. The hedged forecast transactions denominated in foreign currency are expected to occur at 
various dates within the next 12 months.  

Gains and losses on foreign currency forward contracts which have been recognised in the hedging reserve, 
within other reserves in equity as at 31 December 2019, will be recognised in the Consolidated Statement of 
Comprehensive Income in the periods during which the hedged forecast transaction occurs. 

The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the 
Consolidated Statement of Financial Position.  

The gross contractual cash flows for the forward contracts as at 31 December 2019 was £6,795,000 (31 
December 2018: £nil). The movement in the fair value on forward contracts in the period of £181,000 loss 
(2018: £nil) has been included within other comprehensive income in the Consolidated Statement of 
Comprehensive Income. 

76 

 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 

26. Hire purchase agreement 
A hire purchase agreement was entered into on 12 December 2019 with HSBC Equipment Finance. This 
was to fund the new powder production line completed in November 2019, with the first powder products 
being produced in the same month.  The Group’s obligation is to repay the financing over 60 months, with 
the first repayment occurring on 18th January 2020.  

Current portion of Hire purchase obligation 
Long term portion of Hire purchase obligation 
Total Hire purchase obligation 

31 December  
2019 
£’000 
(77) 
(309) 
(386) 

31 December 
2018 
£’000 
- 
- 
- 

27. Post balance sheet events 

Subsequent to the balance sheet date, the COVID-19 outbreak has escalated to a global pandemic. The impact 
of this has been considered on the financial statements up to the date of  signing. The impact on the going 
concern  assessment  has  been  considered  and  detailed  in  the  Directors  report  on  page  24,  with  further 
discussion of the steps being taken by the company  detailed in the strategic report on page 12. No further 
adjustments are deemed necessary as a result of this matter. 

77 

 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

PARENT COMPANY STATEMENT OF FINANCIAL POSITION 

Company number 08535116 

Assets 
Non-current assets 
Investments 
Other receivables 
Total current assets 

Current assets 
Other receivables 
Cash and cash equivalents 
Total current assets 

Total assets 

Liabilities 
Current liabilities 
Trade and other payables 
Total current liabilities 
Net current (liabilities)/assets  

Total net assets 

Capital and reserves attributable to 
owners of the Parent company 
Share capital 
Share premium reserve 
Share options reserve 
Employee Benefit Trust reserve 
Retained deficit 
Total equity 

As at  

As at  
31 December  31 December 
2018 

2019 

Notes 

£’000  

£’000  

4 
5 

6 

7 

48,295 
18,310 
66,605 

47,216 
16,429 
63,645 

- 
6 
6 

90 
2,185 
2,275 

66,611 

65,920 

(37) 

(37) 
(31) 

(493) 

(493) 
1,782 

66,574 

65,427 

12,282 
48,829 
6,847 
(193) 
(1,191) 
66,574 

12,197 
48,464 
6,218 
(372) 
(1,080) 
65,427 

As permitted by Section 408 of the Companies Act 2006 no separate Parent company profit and loss account 
has been included in these financial statements. The Parent company profit for the period was £68,000 (period 
ended 31 December 2018 – £597,000). 

The Company Statement of Financial Position for 2018 has been adjusted for the classification of the loan to 
its subsidiary, see note 9. 

These financial statements were approved and authorised for issue by the Board on 17 March 2020 and signed 
on its behalf by: 

Stephen Moon 
Director 

The notes on pages 81 to 83 form part of these Parent company financial statements. 

78 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

PARENT COMPANY STATEMENT OF CASH FLOWS 

Cash flows from operating activities 
Profit/(Loss) after tax 

Operating cash outflow before changes in working capital 

Changes in trade and other payables 

Total cash outflow from operations 

Cash flow from investing activities 
Acquisition of subsidiary 
Changes in other receivables and investments 
Interest received 
Financing operations of subsidiary 

Net cash outflow from investing activities 

Cash flow from financing activities 
Proceeds from issue of share capital 
Expenses paid on share issues 

Net cash inflow from financing activities 

Net increase/(decrease) in cash and cash equivalents 
Opening cash and cash equivalents 

Closing cash and cash equivalents 

Year 
ended  
31 December 
2019 
£000  

Year  
ended  
31 December  
2018 
£000  

68 

68 

(456) 

(388) 

- 
- 
4 
(1,795) 

(1,791) 

- 
- 

- 

(2,179) 
2,185 

6 

(597) 

(597) 

215 

(470) 

(31,106) 
(88) 
4 
(8,013) 

(39,115) 

27,920 
(240) 

27,680 

(11,905) 
14,090 

2,185 

The notes on pages 81 to 83 form part of these Parent company financial statements. 

79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY 

Share 
capital  
£’000  

Share  
premium 
£’000  

Share 
option 
reserve 
£’000 

Employee 
Benefit 
Trust 
reserve 
£’000 

Retained 
deficit 
£’000  

Total  
equity 
£’000  

At 31 December 2017 

6,683 

22,339 

4,814 

(397) 

(424) 

33,015 

Total comprehensive loss for the year 

– 

– 

– 

– 

(597) 

(597) 

Transactions with owners 

Issue of shares: 

-  Issued in return for sponsorship services 

-  Placing 

Transaction costs of placing 

-  Consideration shares issued on acquisition of 

PhD 

Issue of shares to EBT 

Issue of shares held by EBT to employees 

Share based payments 

368 

(425) 

57 

4,840 

– 

24,197 

(1,357) 

583 

2,917 

34 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1,829 

– 

– 

– 

– 

(34) 

59 

– 

– 

– 

– 

– 

– 

(59) 

– 

– 

29,037 

(1,357) 

3,500 

– 

– 

1,829 

At 31 December 2018 

12,197 

48,464 

6,218 

(372) 

(1,080) 

65,427 

Total comprehensive loss for the year 

– 

– 

– 

– 

68 

68 

Transactions with owners 

Issue of shares: 

-  Issued in return for sponsorship services  

Issue of shares held by EBT to employees 

Share based payments 

85 

– 

– 

365 

(450) 

– 

– 

– 

1,079 

– 

179 

– 

– 

       – 

(179) 

- 

– 

1,079 

At 31 December 2019 

12,282 

48,829 

6,847 

(193) 

(1,327) 

66,574 

The notes on pages 81 to 83 form part of these Parent company financial statements. 

80 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS 

1. Accounting policies 

To the extent that an accounting policy is relevant to both SiS Group and Company financial statements , refer 
to the Group financial statements for disclosure of the accounting policy. 

The  Parent  company  financial  statements  have  been  prepared  in  accordance  with  International  Financial 
Reporting Standards, International Accounting Standards and Interpretations (collectively  “IFRS”) issued by 
the International Accounting Standards Board (“IASB”) as adopted by the European Union (“adopted IFRS”) 
and applied in accordance with the Companies Act 2006.. The accounting policies are consistent with those 
of the Group which are disclosed in note 1 to the consolidated financial statements. 

Intercompany loans 
Intercompany loans are measured in accordance with IFRS 9 and as the loan is payable on demand and 
interest free, the loan has been measured at amortised cost. The estimated credit losses are calculated 
using the general approach.  If at the reporting date it is determined that the loan cannot be repaid 
immediately on request, we will consider the most appropriate way to maximize recovery. Where this is 
considered to be by allowing the counterparty time to pay, we model a number of expected recovery 
scenarios based on underlying forecasts of the counterparty to calculate the expected credit loss. 

Employee Benefit Trust Reserve (“EBT”) 
The shares held in the EBT are included in the company accounts, as it is considered that the company (as 
sponsor) retains the majority of the risks and rewards relating to the funding arrangement with the EBT trust. 

Going concern 
The  going  concern  basis  has  been  applied  in  preparing  the  Parent  company  financial  statements  for  the 
reasons identified and disclosed in note 1 to the consolidated financial statements.  

Valuation of investments 
The investment in SIS (Science in Sport) Limited is recorded at the nominal value of shares issued for the 
purposes  of  the  demerger  in  accordance  with  Section  615  of  the  Companies  Act  2006.  Accordingly,  no 
premium on the issue of shares has been recognised. The investment in PhD Nutrition is held at cost. 

2. Profit attributable to Shareholders 

As permitted by Section 408 of the Companies Act 2006 no separate Parent company profit and loss account 
has been included in these financial statements. The Parent company profit for the period was £68,000 (period 
ended 31 December 2018 loss – £597,000).  

The  auditors  remuneration  for  audit  and  other  services  is  disclosed  in  Note  5  to  the  consolidated  financial 
statements 

3. Employee costs 

All salary costs of employees of the Company are borne by subsidiary companies, and are disclosed in note 
6 of the consolidated financial statements. 

4. Investments 

At 31 December 2017 
Capital contribution 
Acquisition of subsidiary – PhD Nutrition 

At 31 December 2018 

Capital contribution 

At 31 December 2019 

£’000 

10,578 
1,829 
34,809 

47,216 

                         1,079  

48,295 

Capital contribution relates to share based  payment  transactions  settled by  the  Company  on  behalf of  SIS 
(Science in Sport) Ltd.  

81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS 

4. Investments (continued) 

At 31 December 2019 the Company owned the following subsidiary undertakings: 

Share of issued 
ordinary share 
capital, and voting 
rights 

Registered office 

Business activity 

SIS (Science in Sport) 
Limited 

SIS (APAC) Pty Limited 

Science in Sport Inc 

Science in Sport (Italy) Srl 

PhD Nutrition Limited 

100% 

100% 

100% 

100% 

100% 

2nd Floor, 16-18 Hatton Garden, Farringdon, London, EC1N 
8AT 
United Kingdom 

Sports Nutrition 

Level 3, 41-43 Stewart St, Richmond, VIC 3121 
Australia 

Sports Nutrition 

C/o USA Corporate Services Inc., 3500 S Dupont Hwy, 
Dover, DE 19901 
USA 

Via Bernadino Telesio 25, 20142, Milan 
Italy 
2nd Floor, 16-18 Hatton Garden, Farringdon, London, EC1N 
8AT 
United Kingdom 

Sports Nutrition 

Sports Nutrition 

There are no significant restrictions on the ability of the subsidiary undertaking to transfer funds to the parent, 
other than those imposed by the Companies Act 2006. 

5. Other receivables 

Amounts falling due within after more than one year 
Amounts owed by SIS (Science in Sport) Limited 

Total other receivables 

Total other receivables are carried at amortised cost. 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

18,310 

18,310 

16,429 

16,429 

There has been no change in the credit risk comparison of the loan and as such has stayed in stage 1 of the 
general approach. The ECL has been calculated assuming the loan will be repaid over a future period of 
continued trading. This has been calculated based off the board approved plan for SIS (Science in Sport) 
Limited. The cash flow includes internal and external forward-looking information. The Growth rate from 2023 
has been at 8% which is just below the growth rate of the nutritional market. No material estimated credit 
losses were identified. 

6. Other payables  

Amounts falling due within one year 
Trade payables 
Accruals 

Total other payables 

82 

31 December 
2019 
£’000 

31 December 
2018 
£’000 

- 
37 

37 

155 
338 

493 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

NOTES TO THE PARENT COMPANY FINANCIAL STATEMENTS 

7. Share capital 

Details of the share capital of the Company are included in note 19 to the consolidated financial statements, 
details of share based payments are in note 20 to the consolidated financial. 

8. Related party transactions 

Amounts owed by and to subsidiaries are disclosed in Notes  5 of the Company financial statements. There 
are no other related parties other than the subsidiaries listed in note 4 and no other transactions other that 
than the loan to SIS (Science in Sport) Limited. 

There are no employees during either period. The remuneration of the Directors of the Company is disclosed 
within the Remuneration Committee Report on pages 34 to 37. 

9. Prior year adjustment 

The company has a receivable due from its subsidiary SIS (Science in Sport) Limited. This is a zero interest, 
on demand loan. However as at the year end the intention of the company is not to request payment within 12 
months and therefore the loan has been disclosed as a non-current receivable. It is considered that the loan 
should have also been classified as non-current  as at 31 December 2018 and therefore the prior year balance 
of £16,519,000 has been restated as non-current 

83 

 
 
 
 
 
 
 
 
 
 
COMPANY INFORMATION 

Company number 

08535116 

Directors 

Audit committee 

J M Clarke 
T Wright 
R Duignan 
S N Moon 
J L Simpson 

R Mather (Chairman) Appointed 31 January 2020 
R Duignan (Chairman) Resigned 31 January 2020 
J M Clarke 
J L Simpson 

Remuneration committee 

T Wright (Chairman) Appointed 31 January 2020 
J M Clarke (Chairman) Resigned 31 January 2020 

Registrars 

Registered office 

Nominated adviser and broker  

Principal solicitors 

Auditors 

Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex BN99 6DA 

2nd Floor  
16-18 Hatton Garden 
Farringdon 
London EC1N 8AT  

Liberum Capital Limited 
Ropemaker Place 
25 Ropemaker Street 
London 
EC2Y 9LY 

Dentons 
One Fleet Place 
London 
EC4M 7WS 
Reading 
Berkshire RG1 1SH 

BDO LLP 
2 Blagrave Street 
Reading 
RG1 1AZ

84 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES 

85