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School Specialty Inc.

schs · NASDAQ Communication Services
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Ticker schs
Exchange NASDAQ
Sector Communication Services
Industry Education & Training Services
Employees 1001-5000
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FY2004 Annual Report · School Specialty Inc.
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
______________________________________________ 

FORM 10-K 

______________________________________________ 

[(cid:57)] 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 
OF 1934:  For the fiscal year ended April 24, 2004 

OR 

[   ] 

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE 
ACT OF 1934 

Commission File No. 000-24385 

SCHOOL SPECIALTY, INC. 

(Exact name of Registrant as specified in its charter) 

Wisconsin 
(State or other jurisdiction of 
incorporation or organization) 

W6316 Design Drive 
Greenville, Wisconsin 
(Address of principal executive offices) 

39-0971239 
(I.R.S. Employer 
Identification No.) 

54942 
(Zip Code) 

Registrant’s telephone number, including area code:  (920) 734-5712 

Securities registered pursuant to Section 12(b) of the Act:  None 

Securities registered pursuant to Section 12(g) of the Act: 

Common Stock, $0.001 par value 
(Title of class) 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 
15(d)  of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the 
Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  
Yes  (cid:57)    No       

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange 
Act). 
Yes  (cid:57)    No       

Indicate  by  check  mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K  is  not 
contained herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  [] 

The aggregate market value of the voting stock held by nonaffiliates of the Registrant, as of October 25, 2003, 
was approximately $515,325,834. As of June 1, 2004, there were 19,069,987 shares of the Registrant’s common stock 
outstanding. 

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the Proxy Statement for the Annual Meeting of Shareholders to be held on August 24, 2004 are 

incorporated by reference into Part III. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1.  Business 

PART I 

Unless the context requires otherwise, all references to “School Specialty,” “we” or “our” refer to 
School Specialty, Inc. and its subsidiaries.  Our fiscal year ends on the last Saturday in April of each year.  
In this Annual Report on Form 10-K (“Annual Report”), we refer to fiscal years by reference to the 
calendar year in which they end (e.g., the fiscal year ended April 24, 2004 is referred to as “fiscal 2004”). 
Note that all fiscal years reported and referenced represent 52 weeks, with the exception of fiscal 2000, 
which had 53 weeks. 

Company Overview 

School Specialty is a leading education company that provides products, services and ideas that 
enhance student achievement and development. We primarily serve the pre-kindergarten through twelfth 
grade (“preK-12”) education market in the United States and Canada.  We hold approximately a 14 
percent market share of the $7.2 billion other instructional materials market.  We offer more than 85,000 
items, many of which are proprietary, mail over 40 million catalogs annually, operate a national 
distribution network and have developed e-commerce websites.  Our broad product range enables us to 
provide customers with one source for their supplemental educational product needs.  Our leading market 
position has been achieved by emphasizing high-quality products and services, superior order fulfillment 
and exceptional customer service.  As a result, we have been able to establish relationships with virtually 
all of the preK-12 schools and reach nearly all of the teachers in the United States. 

We recognize that supplemental educational product procurement decisions are made at the 

district and school levels by administrators as well as at the classroom level by teachers and curriculum 
specialists.  As a result, we have created an innovative multi-channel sales and marketing strategy 
enabling us to market our products and services to the various levels of buyers within the education 
market. The “traditional” or  “top down” approach targets school districts and school administrators 
through our traditional sales force of over 350 professionals, the School Specialty Educator’s Marketplace 
catalog and JuneBox.com, which is a B2B (business to business) e-commerce solution that allows custom 
catalogs and pricing, a business system interface and a B2T (business to teacher) option. The “specialty” 
or “bottom up” approach targets the classroom level decision-makers through our specialty sales force of 
over 200 professionals, through our catalogs featuring our specialty brands as well as the 
ClassroomDirect catalog and B2T websites.  Our other specialty offerings include Premier Agendas, 
Childcraft, abc, Sax Arts & Crafts, Children’s Publishing and Sportime.  The specialty businesses offer 
more specialized products for individual disciplines.  Many of these products are proprietary to our 
specialty brands. 

We believe most of our brands hold the leading market position in their respective categories.  

We have also solidified this leading market position by acquiring companies that have expanded our 
geographic presence and product offering.  The critical mass we have achieved allows us to benefit from 
increased buying power while leveraging our national distribution network and sales force to operate 
more efficiently.   

We have grown significantly in recent years through acquisitions and internal growth.  From 

fiscal 2000 through fiscal 2004, our revenues increased from $639.3 million to $907.5 million, a 
compound annual growth rate, or CAGR, of 9.2 percent.  In fiscal 2004, revenues increased by 4.3 
percent over the previous fiscal year.  We remain focused on growth opportunities, including increasing 
our penetration rate and expanding in attractive regions, which would allow us to enhance our position as 
the number one marketer of supplemental educational materials in the United States. 

 
 
School Specialty, Inc., founded in October 1959, was acquired by U.S. Office Products in May 

1996.  In June 1998, School Specialty was spun-off from U.S. Office Products in a tax-free transaction.  Our 
common stock is listed on The Nasdaq National Market under the symbol “SCHS.”  In August 2000, we 
reincorporated from Delaware to Wisconsin.  Our principal offices are located at W6316 Design Drive, 
Greenville, Wisconsin 54942, and our telephone number is (920) 734-5712.  Our general website address is 
www.schoolspecialty.com.  You may obtain, free of charge, copies of this Annual Report on Form 10-K as 
well as our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K (and amendments to 
those reports) filed with, or furnished to, the Securities Exchange Commission as soon as reasonably 
practicable after we have filed, or furnished, such reports by accessing our website at 
http://www.schoolspecialty.com, clicking on “General,” then selecting “Investor Information” and then 
selecting the “SEC Filings” link.  Information contained in any of our websites is not deemed to be a part of 
this Annual Report. 

Industry Overview 

The school supply market consists of the sale of supplemental educational products, consumable 

materials, furniture and equipment to school districts, individual schools, teachers and curriculum specialists 
who purchase products for school and classroom use.  National School Supply and Equipment Association 
(“NSSEA”) estimates that 2003 public school expenditures in the United States of other instructional 
materials were approximately $7.2 billion sold primarily through institutional channels supplemented by 
retail channels, such as teacher stores.   

According to the U.S. Department of Education, there are approximately 16,000 school districts, 

118,500 elementary and secondary schools and 3.6 million teachers in the United States.  Administrators for 
both school districts and individual schools usually make the decision to purchase the general consumable 
products and furniture needed to operate the school.  Teachers and curriculum specialists generally decide 
on curriculum-specific products for use in their classrooms and individual disciplines.  According to the 
NSSEA teachers in the United States spent approximately $1.9 billion of their own money in 2002 on 
supplies to supplement classroom materials. 

The industry has highly predictable and generally favorable trends.  According to the U.S. 

Department of Education, education expenditures exceeded $400 billion in 2002 and are expected to 
continue to rise.  The most common measure of education spending is current expenditures per student.  
According to the National Education Association, current expenditures per student in constant dollars have 
increased from $6,696 in 1989 to an estimated $7,340 in 2003 and are expected to increase further to $8,875 
in 2010, a 21 percent increase over 2003 expenditures.  Incremental spending will thus exceed enrollment 
growth, which according to the U.S. Department of Education is projected to grow by 17 percent from 1989 
to 2011 to a record level of 53 million students.  The industry is affected by prevailing political and social 
trends.  The attitude of the government towards education determines, to some extent, total expenditures on 
education.  The attitude toward education is generally favorable; however, the industry has been recently 
affected by the generally weakened economic environment, which has placed pressure on some state and 
local budgets, the primary sources of school funding.  

In January 2002 President Bush signed into law the No Child Left Behind Act of 2001 designed to 

improve student achievement in classrooms across the country.  The fiscal 2002 federal budget provided for 
$4.6 billion in federal education funding, an 11 percent increase over the prior year. 

The industry is highly fragmented with NSSEA estimating approximately 3,300 education 

companies providing supplemental education products, many of which are family- or employee-owned 
businesses that operate in a single geographic region.  We believe the increasing demand for single-source 
suppliers, prompt order fulfillment and competitive pricing, along with the related need for suppliers to 

2 

 
invest in automated inventory and electronic ordering systems, is fostering consolidation within the industry.  
The industry has been trending toward decentralized, or site-based purchasing, which increases individual 
school’s and teacher’s roles in educational products procurement decisions. We believe these changes are 
driving a shift in growth to the higher margin specialty businesses, which offer more focused products for 
different educational disciplines. 

Recent Acquisitions 

Children’s Publishing.  In January 2004 we acquired select assets of the Children’s Publishing 

business of McGraw-Hill Education, a division of The McGraw-Hill Companies, for approximately $46 
million.  The Children’s Publishing business develops, produces, markets and distributes supplemental 
education materials (including literature, workbooks and manipulatives), to education companies, retailers 
and consumers. This business is reported as part of our Specialty segment. The acquisition of Children’s 
Publishing included an operation based in the United Kingdom (“U.K.”). On February 29, 2004, we sold 
the stock of the U.K. based business to Findel Education Ltd. for approximately $4 million. 

Califone.  In January 2004 we acquired Califone International, Inc. (“Califone”) for an aggregate 
purchase price, net of cash acquired, of approximately $26 million.  Califone is the leading developer of 
quality sound presentation systems including state of the art multimedia, audio-visual and presentation 
equipment for schools and industry.  Califone markets primarily to education companies.  This business is 
reported as a part of our Specialty segment. 

Select Agendas. In May 2003 we acquired Select Agendas, a Canadian-based company that 
produces and markets student agendas, for an aggregate purchase price of approximately $17 million. The 
business was integrated with Premier Agendas and is reported as part of our Specialty segment. 

Sunburst Visual Media.  In February 2003 we acquired the visual media division of Sunburst 

Technology Corporation for approximately $8 million. Sunburst is a leading developer and marketer of 
proprietary videos, DVDs and related curriculum materials covering the character education, health and 
guidance curriculums in K-12 schools. Sunburst has been integrated with Teacher’s Video as a separate 
brand offering and is reported in our Specialty segment. 

J.L. Hammett. In August 2002 we acquired the remaining wholesale operations of J.L. Hammett 

(“Hammett”) for approximately $14 million. The Hammett business acquired primarily marketed preK-12 
educational products to charter schools and national early learning childhood centers. The business has been 
integrated into our key accounts group within the Traditional segment. 

ABC School Supply. In August 2002 we acquired ABC School Supply and related affiliates 

(“ABC”). ABC, a producer and marketer of pre-K through eighth grade educational products, has been 
integrated into our Childcraft division and key accounts group. We paid approximately $30 million for ABC 
and also assumed approximately $11 million of debt. 

3 

 
 
 
 
 
We attribute our strong competitive position to the following key factors: 

Competitive Strengths 

Number One Market Share.  We have the highest revenues of any education company providing 

supplemental learning products.  We have developed this leading market position by emphasizing high-
quality products, superior order fulfillment and exceptional customer service.  We believe that our large 
size and brand recognition have resulted in significant buying power, economies of scale and customer 
loyalty.  In addition, our recent acquisitions have allowed us to increase our market presence and provide 
access to markets we have not historically approached. 

Leading Established Brands.  We have the most established and recognized brands in the 

industry.  We believe that a majority of our brands have a leading market position in their respective 
categories, based on revenues. With a historical track record of over 100 years for some brands, the 
Company’s brands represent a significant competitive advantage. 

Broad Product Lines.  Our strategy is to provide a full range of high-quality supplemental 

learning products to meet the complete needs of schools for preK-12.  With over 85,000 items ranging 
from classroom essentials, manipulatives and furniture to playground equipment, we provide customers 
with one source for their supplemental learning materials and furniture needs.  In addition to our 
traditional School Specialty Educator’s Marketplace brand, our specialty businesses enrich our general 
product offering and create opportunities to cross merchandise our specialty products to our traditional 
customers.  Specialty businesses include the following brands: 

Brand 

Products 

Premier Agendas..................................................   Student agendas 
Childcraft and abc................................................   Early childhood 
Sax Arts & Crafts.................................................   Art supplies 
Children’s Publishing ..........................................   Supplemental educational materials 
Frank Schaffer......................................................   Supplemental educational materials 
ClassroomDirect ..................................................   General supplies 
Sportime...............................................................   Physical education 
Teacher’s Video and Sunburst Visual Media ......   Educational videos 
Califone................................................................   Sound presentation systems 
Frey Scientific......................................................   Science 
Brodhead Garrett..................................................   Industrial arts 

Innovative Full-Service Business Model.  We have developed a full-service business model with 
an integrated, multi-channel marketing approach.  As a result, we reach district and school administrative 
decision makers as well as teachers and curriculum specialists through separate sales forces, catalog 
mailings and the Internet.  We utilize our customer database across our family of catalogs to maximize 
their effectiveness and increase our marketing reach.  Additionally, our e-commerce websites provide a 
comprehensive presence on the Internet which we believe is a significant competitive advantage for us. 

Stable Industry with Favorable Trends and Dynamics.  Because the market for supplemental 

learning products is driven primarily by demographics and government spending, we believe our industry 
is less exposed to economic cycles than many others. We have established working relationships with 
many large public education organizations and understand how to do business effectively with these 
institutions.  In addition, approximately 70 percent of our revenues are generated from the sale of 
consumable products, which are generally used each year in the education process and consequently they 
typically need to be repurchased annually. 

4 

 
 
 
Established Infrastructure and Customer Relationships.  We believe our numerous leading 

brands, national sales force, large and broad product offering, established customer relationships and a 
national distribution network with multiple sales channels, including e-commerce, give us a significant 
competitive advantage. The supplemental learning products market is highly seasonal, with a January 
through July selling season and a June through October shipping season, and our infrastructure and 
logistical capacities and capabilities permit us to meet the requirements of these peak periods effectively. 

Proven Acquisition and Integration Model.  We have completed 15 acquisitions since May 1999. 

We have established a 6 to 12 month target for our integration process in which we form a focused 
transition team that is assigned the responsibility to sell or discontinue incompatible business units, 
reduce the number of items in the product offering, eliminate redundant expenses, integrate the acquired 
entity’s business systems, and exploit buying power. We believe we have proven that we can rapidly 
improve the operating margins of the businesses we acquire by employing an effective integration 
process. 

Effective Use of Technology.  We believe that our use of information technology systems allows 

us to turn over inventory more quickly than our competitors, offer customers more convenient and cost 
effective ways of ordering products, and more precisely focus our sales and marketing strategies. 

Experienced and Incentivised Management.  Our management team provides depth and 
continuity of experience.  In addition, management’s interests are aligned with those of our shareholders, 
as many members of management own shares of our common stock and/or have been granted options to 
purchase our common stock. 

Growth Strategy 

We use the following strategies to grow and enhance our position as the leading marketer of 

supplemental learning products: 

Internal Growth. We plan to continue to increase our revenues by: 

•  Taking advantage of market growth resulting from rising expenditures per student, combined 

with increasing enrollment 

•  Developing proprietary products that are curriculum and age specific 

• 

• 

Increasing penetration in the early childhood learning market 

Increasing penetration in geographic markets where we are currently underrepresented, 
including Canada 

• 

Increasing penetration in large districts by offering our single-source product solution 

•  Cross-merchandising specialty products to traditional customers 

• 

Increasing marketing directed toward teachers 

•  Encouraging brand loyalty to the total School Specialty brand offering 

•  Adding new products to enhance the breadth of our product offering 

5 

 
•  Pursuing price increases to the extent supported by market conditions 

•  Adding sales through various e-commerce solutions including Internet channels 

Margin Improvement.  As we continue to grow our revenues, we plan to increase margins by 

selling more specialty products, which typically generate higher gross margins due to the large number of 
proprietary products in the product mix.  In addition, we believe we can further improve operating 
margins by leveraging the benefits of our recent acquisitions and: 

• 

Increasing buying power combined with price expansion 

•  Reviewing and adjusting the level of customer discounts 

•  Taking advantage of the industry’s shift toward site-based (versus centralized) purchasing 

• 

• 

Increasing our sourcing of product from overseas 

Improving the efficiency of our supply chain activities 

•  Continuing the elimination of redundant expenses of acquired businesses 

•  Reducing our overhead costs 

Acquisitions.  Our selective acquisition strategy and proven integration model have allowed us to 
solidify our leading position within the industry and establish a strong national marketing and distribution 
platform.  This platform allows us to integrate acquired brands more easily, strengthen our specialty brand 
portfolio and enter supplemental learning categories in which we do not currently compete, such as music 
or math.  We believe that our size and national presence give us an advantage as a potential acquirer in a 
consolidating industry. 

Furthermore, our proven integration model allows us to realize significant synergies.  We believe 
we have demonstrated our ability to reduce redundant costs, retain the customers of the acquired brands, 
and integrate distribution networks and information technology platforms.  For each acquisition, we 
generally assume a reduction of approximately 10 percent of the acquired company’s revenues.  The 
reduction is expected as we discontinue any unprofitable business lines, divest any product lines outside 
our core competencies and reduce overlapping sales forces.  The integration model is designed to offset 
the sales reduction and efficiently combine the businesses.  The model allows us to smoothly consolidate 
distribution centers, improve geographic distribution, integrate the back-office functions, expand 
purchasing power and, when a specialty company is acquired, realize product and margin enhancement 
related to cross merchandising. 

Product Lines 

We market two broad categories of supplemental education products: general classroom products 

and specialty products, including publishing materials, geared towards specific educational disciplines.  
Our specialty products enrich our general product offering and create opportunities to cross merchandise 
our specialty products, many of which are proprietary, to our traditional customers.  With over 85,000 
items ranging from classroom essentials, manipulatives and furniture to playground equipment, we 
provide customers with one source for their supplemental educational resource needs. Our business is 
highly seasonal with peak sales levels occurring from June through October. 

6 

 
Our general supplemental educational product lines can be described as follows: 

School Specialty.  Through the School Specialty Educator’s Marketplace catalog, which is 

targeted to administrative decision makers, we offer a comprehensive selection of classroom essentials, 
instructional materials, educational games, art supplies, school forms, educational software, physical 
education equipment, audio-visual equipment, school furniture and indoor and outdoor equipment.  We 
believe we are the largest school furniture source in the United States.  We have been granted exclusive 
franchises for certain furniture lines in specific territories and we enjoy significant purchasing power in 
open furniture lines. We enhance our furniture offering with a custom design and contract management 
service called Projects by Design, which assists in the building or renovation of schools.  

Our specialty businesses generally offer supplemental educational products for specific 

disciplines, as follows:  

Premier Agendas.  Premier Agendas is the largest provider of academic agendas in the United 

States and Canada. The agendas include proprietary content to promote student success and are marketed 
under the brands Premier Agendas, Select Agendas and Time Tracker. Premier is also a leading publisher 
of school forms, including record books, grade books, teacher planners and other printed forms under the 
brand name Hammond & Stephens. 

Childcraft and abc.  We develop early childhood education products and materials under the 

Childcraft and abc brands.  Childcraft and abc also market over 2,000 proprietary or exclusive products 
manufactured by Childcraft’s Bird-in-Hand Woodworks subsidiary, including wood classroom furniture 
and equipment such as library shelving, cubbies, easels, desks and play vehicles. 

Sax Arts & Crafts.  Sax Arts & Crafts is a leading provider of art supplies and art instruction 

materials, including paints, brushes, paper, ceramics, art metals and glass, leather and wood crafts.  Sax 
Arts & Crafts offers customers a toll free “Art Savvy Hotline” staffed with professional artists to respond 
to customer questions. 

Children’s Publishing.  Children’s Publishing develops, produces, markets and distributes 
supplemental education materials including literature, workbooks and manipulatives and owns copyrights 
to over 5,000 titles under leading imprints including: Instructional Fair, Frank Schaffer, Judy Instructo, 
Brighter Child, American Education Publishing and Spectrum. These brands are primarily marketed to 
education companies and retailers through a distributed sales force. 

ClassroomDirect.  ClassroomDirect offers general supplemental educational products to teachers 

and curriculum specialists directly through its mail-order catalogs and fully integrated B2T website. 

Sportime.  Sportime is a leading developer of physical education, athletic and recreational 

products.  Sportime’s catalog product offering includes products for early childhood through middle 
school as well as targeted products for physically or learning challenged children under the brands 
Abilitations and Integrations. 

Teacher’s Video and Sunburst Visual Media.  Teacher’s Video and Sunburst Visual Media are 

leading producers and marketers of educational videos and DVDs for educators.  Teacher’s Video targets 
teachers, curriculum coordinators and department heads through 17 different curriculum-oriented 
catalogs, with a total annual mailing volume in excess of 18 million catalogs.  Sunburst Visual Media 
produces videos, DVDs and related curriculum materials covering character education, health and 
guidance curriculums to schools. 

7 

 
 
 
Califone.  Califone is the leading developer of quality sound presentation systems including state 

of the art multimedia, audio-visual and presentation equipment for schools and industry. 

Frey Scientific.  Frey Scientific is a marketer of laboratory supplies, equipment and furniture for 
science classrooms.  Frey Scientific offers value-added focus in the biology, chemistry, physics and earth 
science areas. 

Brodhead Garrett.  Brodhead Garrett is the nation’s oldest marketer of industrial arts products 
and technical materials to classrooms.  Brodhead Garrett’s product line includes various items such as 
drill presses, sand paper, lathes and robotic controlled arms. 

Our product development managers apply their extensive education industry experience to design 
age appropriate and curriculum specific products to enhance the learning experience.  New product ideas 
are reviewed with customer focus groups and advisory panels comprised of educators to ensure new 
offerings will be well received and fill an educational need. 

Our merchandising managers, many of whom were educators, continually review and update the 
product lines for each business.  They determine whether current offerings are attractive to educators and 
anticipate future demand.  The merchandising managers also travel to product fairs and conventions 
seeking out new product lines.  This annual review process results in a constant reshaping and expansion 
of the educational materials and products we offer. 

For further information regarding our Traditional and Specialty segments, see our “Segment 

Information” in the notes to our consolidated financial statements. 

Intellectual Property 

We maintain a number of trademarks, trade names and service marks.  We believe that many of 

these marks and trade names have significant value and are materially important to our business.  Our 
trademarks, trade names and service marks include the following:  School Specialty Educator’s 
Marketplace, School Specialty Children’s Publishing, Spectrum, American Education Publishing, 
Brighter Child, Frank Schaffer, Instructional Fair, Ideal, Judy, abc School Supply, Abilitations, Brodhead 
Garrett, Califone, Childcraft Education Corp., Classroom Direct, Frey Scientific, Hammond & Stephens, 
Premier Agendas, Sax Arts & Crafts, Sax Family & Consumer Sciences, Sportime, Sunburst Visual 
Media, and Teacher’s Video Company.  In addition, we maintain other intangible property rights. 

Sales and Marketing 

We have implemented an innovative multi-channel sales and marketing strategy that employs a 

traditional sales force of over 350 professionals, a specialty sales force of over 200 professionals, over 40 
million catalogs mailed annually, B2T websites and B2B e-commerce solutions. We believe we have 
developed a substantially different sales and marketing model from that of other supplemental educational 
resource companies in the United States.  Our strategy is to use two separate sales and marketing 
approaches (“top down” and “bottom up”) to reach all the prospective purchasers in the education system. 

Traditional Business.  Our “top down” marketing approach targets administrative decision-

makers through our traditional sales force, the School Specialty Educator’s Marketplace general 
merchandise catalog and the JuneBox.com B2B e-commerce solution.  This top-down approach accounts 
for the majority of our traditional business. 

Our current primary compensation program for sales representatives includes a base salary plus a 

bonus based on sales and gross margin achievement. 

8 

 
Schools typically purchase supplemental education products based on established relationships 
with relatively few vendors.  We seek to establish and maintain these critical relationships by assigning 
accounts within a specific geographic territory to a local area sales representative who is supported by a 
centrally located customer service team.  The customer service representatives frequently call on existing 
customers to ascertain and fulfill their supplemental educational resource needs.  The representatives 
maintain contact with these customers throughout the order cycle and assist in order processing. 

We have a centralized and national sales, marketing, distribution and customer service structure.  
We believe that this structure significantly improves our effectiveness through better sales management, 
resulting in higher regional penetration, and significant cost savings through the reduction of distribution 
centers. 

“Projects by Design” is a service we provide to help in the building or renovation of schools.  Our 

professionals prepare a detailed room-by-room analysis to simplify supplemental educational supply 
planning and fulfillment.  Customers have the ability to view prospective classrooms through our 
innovative software in order to efficiently manage the project. 

Specialty Business.  We use the “bottom up” approach to target the classroom level decision-

makers through our specialty sales force, catalogs featuring our proprietary products and our specialty 
brands and B2T websites.  These catalogs allow teachers to choose products that are specific to their 
curriculum and classroom needs and may not have been purchased by school administration. 

Generally, for each specialty brand, a major catalog containing its full product offering is 
distributed near the end of the calendar year for the beginning of the January through July selling season.  
During the course of the year we mail additional supplemental catalogs.  Schools and teachers can also 
access websites for product information and purchasing.  Further, we believe that by cross marketing our 
specialty brands to traditional customers, we can achieve substantial incremental sales. 

 Internet Operations.  We believe the Internet is an effective and efficient sales channel for us and 

for our customers.  Our Internet approach comprises both B2T and a B2B portals to meet the specific 
needs of each group.  We have been involved in e-commerce for over seven years and have developed the 
leading e-commerce solutions in the industry. All of our specialty companies operate complete 
information and e-commerce websites.  We also offer the School Specialty mall containing most brands. 
Additionally, a set of e-commerce solutions powered by JuneBox is designed to meet specific and unique 
needs of educational organizations.  The latest generation of School Specialty’s e-commerce solution, 
“Stores” offers a complete on-line catalog for individual teacher purchases as well as a full-featured e-
procurement system with workflows and budget management. Other components allow the districts to 
integrate School Specialty e-commerce systems directly into their business systems, allowing for a more 
streamlined and accurate procurement process. 

Pricing.  Pricing for our general and specialty product offerings varies by product and market 

channel.  We generally offer a negotiated discount from catalog prices for products from our School 
Specialty catalog and respond to quote and bid requests.  The pricing structure of proprietary specialty 
products offered through direct marketing is generally less subject to negotiation. 

School Specialty has built a broad customer base where no single customer accounted for more 
than 2 percent of sales during fiscal 2002, 2003 or 2004. We believe we sell into every school district in 
the United States and reach nearly all of the country’s teachers. 

9 

 
 
 
Procurement 

Traditional Business. Product selection is evaluated on an annual basis and we typically negotiate 
an annual supply contract with each of our vendors. Our supply contracts with our larger vendors usually 
provide for special pricing and/or extended terms and often include volume based incentive and rebate 
programs. Since 2000 we have marketed products under the private label of ClassroomSelect and recently 
introduced School Smart, expanding our product selection and allowing for margin expansion. We have 
also increased our margins by developing and sourcing product directly, primarily through overseas 
channels, and through our recent acquisitions of Children’s Publishing and Califone. This allows us to 
enhance product offerings and also further expand our margins. We have exclusive distribution rights on 
several furniture and equipment lines.  

Specialty Business. Many of our products in the specialty business are proprietary. We either 
develop the product or it is an exclusive product developed on our behalf. Typically, we outsource the 
manufacturing of proprietary products. However, our Childcraft division manufactures wood furniture for 
sale by Childcraft, abc and our other businesses. We also produce our Teacher’s Video proprietary videos 
at our facility in Tempe, Arizona and our student agendas and school forms are designed and produced at 
our facilities in Bellingham, Washington; Fremont, Nebraska; Langley, British Columbia; and Lachine, 
Quebec, as well as through third party printers. We purchase non-proprietary products in the specialty 
business in a similar manner to that of our traditional business procurement process. 

To the extent the traditional and specialty businesses are sourcing product from common vendors, 

we typically negotiate one contract to take full advantage of our combined buying power. We maintain 
close and stable relationships with our vendors to facilitate a streamlined procurement process. At the 
same time, we continually review alternative supply sources in an effort to improve quality, improve 
customer satisfaction, and reduce product cost. Our transactions with our larger vendors are processed 
through an electronic procurement process. This electronic process reduces costs and improves accuracy 
and efficiency in our procurement and fulfillment process. 

Logistics 

We have built what we believe is the largest and most sophisticated distribution network among 

our direct marketing competitors, with nine fully-automated and seamlessly-integrated distribution 
centers that ship directly to the customer.  The distribution centers average approximately 200,000 square 
feet. We also maintain call centers to support customer service and sales.  We believe this network 
represents a significant competitive advantage for us, allowing us to reach any school in a fast and 
efficient manner.  We shipped a majority of stocked inventory via UPS in fiscal 2004 and had a 97 
percent on-time delivery rate.  The fill-rate of our facilities, defined in terms of lines per order, has 
generally exceeded 95 percent at the peak of our shipping season.  We have the ability to expand the 
network through additions needed to support sales growth.  We are constructing a new leased warehouse 
and office facility of approximately 400,000 square feet in Mt. Joy, Pennsylvania, which will be 
completed during fiscal 2005. The facility will replace certain currently leased/existing facilities.  

In order to maintain the proprietary nature of some of our specialty products, we operate four 

manufacturing facilities.  The Lancaster, Pennsylvania facility manufactures products primarily for the 
Childcraft and abc brands, while the Bellingham, Washington; Fremont, Nebraska; Langley, British 
Columbia; and Lachine, Quebec facilities are used for the production of student agendas and school 
forms. Our manufactured products account for approximately 7 percent of our revenues. 

10 

 
 
Information Systems 

We believe that through the utilization of technology in areas such as purchasing and inventory 
management, customer order fulfillment and database management, we are able to turn over inventory 
more quickly, offer customers more convenient and cost effective ways of ordering products, and more 
precisely focus our sales and marketing strategies. 

In the traditional and certain specialty businesses, we use a specialized distribution software 
package.  This software package, System for Distributors, offers a fully-integrated process from sales 
order entry through customer invoicing, and inventory requirements planning through accounts payable.  
Our system provides information through daily automatic posting to the general ledger and integrated 
inventory control.  We have made numerous enhancements that allow greater flexibility in addressing the 
seasonal requirements of the industry and meeting specific customer needs. 

Most of the remaining specialty divisions use a mail-order and catalog system provided by 

Ecometry Corporation.  This system meets the needs of our direct marketing companies with extensive 
list management and tracking of multiple marketing offers.  The system provides complete and integrated 
order processing, inventory control, warehouse management and financial applications. 

During fiscal 2003, we began the implementation of new business systems utilizing Yantra 

Corporation’s order management and warehouse management software. Seven distribution centers are 
automated and businesses shipping from these centers manage orders using Yantra multi-enterprise order 
management software. This model will be extended to include additional operations and additional 
processes and functions during fiscal 2005. By utilizing common systems across our businesses, we 
expect to achieve an improved order process, reduced order cycle time, enhanced integration between 
businesses and more effective inventory management. We believe technologies of the new systems will 
readily support continued growth and integration of new businesses. 

Competition 

We believe competition in the market in which we operate is fragmented with approximately 

3,300 regional suppliers to preK-12 schools.  These companies are generally smaller in terms of revenues 
and serve customers in limited geographic regions. We also compete, to a much lesser extent, with 
alternate channel competitors such as office product contract stationers and office supply superstores.  
Their primary advantages over us are size, location, greater financial resources and buying power.  Their 
primary disadvantage is that their product mix typically covers less than 20 percent of the school’s needs 
(measured by volume).  We believe we compete favorably with these companies on the basis of service 
and product offering. 

Employees 

As of June 1, 2004, we had approximately 2,800 full-time employees.  To meet the seasonal 
demands of our customers, we employ many seasonal employees during the late spring and summer 
months.  Historically, we have been able to meet our requirements for seasonal employment.  None of our 
employees are represented by a labor union.  We consider our relations with our employees to be very 
good. 

Backlog 

We have no material backlog at April 24, 2004.  Our customers typically purchase products on an 

as-needed basis.   

11 

 
 
 
Forward-Looking Statements 

Statements in this Annual Report which are not historical are “forward-looking” statements 

within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking 
statements include: (1) statements made under Item 1, Business and Item 7, Management’s Discussion 
and Analysis of Financial Condition and Results of Operations, including, without limitation, statements 
with respect to internal growth plans, projected revenues, margin improvement, future acquisitions, 
capital expenditures and adequacy of capital resources; (2) statements included or incorporated by 
reference in our future filings with the Securities and Exchange Commission; and (3) information 
contained in written material, releases and oral statements issued by, or on behalf of, School Specialty 
including, without limitation, statements with respect to projected revenues, costs, earnings and earnings 
per share. Forward-looking statements also include statements regarding the intent, belief or current 
expectation of School Specialty or its officers. Forward-looking statements include statements preceded 
by, followed by or that include forward-looking terminology such as “may,” “will,” “should,” “believes,” 
“expects,” “anticipates,” “estimates,” “continues” or similar expressions. 

All forward-looking statements included in this Annual Report are based on information available 

to us as of the date hereof. We do not undertake to update any forward-looking statements that may be 
made by or on behalf of us, in this Annual Report or otherwise. Our actual results may differ materially 
from those contained in the forward-looking statements identified above. Factors which may cause such a 
difference to occur include, but are not limited to, the factors listed in Exhibit 99.2 to our Form 10-K for 
fiscal 2004. 

Item 2.  Properties 

Our corporate headquarters is located in a leased facility. The lease on this facility expires in April 

2021. The facility is located at W6316 Design Drive, Greenville, Wisconsin, a combined office and 
warehouse facility of approximately 332,000 square feet, which also services both our Traditional and 
Specialty segments. In addition, we lease or own the following principal facilities as of June 1, 2004: 

[Remainder of this page intentionally left blank]

12 

 
 
 
Locations 

Agawam, Massachusetts (1) ................................. 
Atlanta, Georgia (2) .............................................. 
Bellingham, Washington (2)................................. 
Bellingham, Washington (2)................................. 
Birmingham, Alabama (2) .................................... 
Columbus, Ohio (2) .............................................. 
Chatsworth, California  (2) (4) ............................. 
Duluth, Georgia (3) ............................................... 
Fremont, Nebraska (2) .......................................... 
Fresno, California (3)............................................ 
Lachine, Quebec (2).............................................. 
Lancaster, Pennsylvania (2).................................. 
Lancaster, Pennsylvania (2).................................. 
Lancaster, Pennsylvania (2).................................. 
Langley, British Columbia (2).............................. 
Langley, British Columbia (2).............................. 
Lyons, New York (1) ............................................ 
Mansfield, Ohio (3)............................................... 
Mt. Joy, Pennsylvania (5) ..................................... 
New Berlin, Wisconsin (2) ................................... 
Norcross, Georgia (3)............................................ 
Salina, Kansas (1) ................................................. 
Southaven, Mississippi (3).................................... 
Tempe, Arizona (2)............................................... 
Walker, Michigan (2)............................................ 
Walker, Michigan (2)............................................ 
Walker, Michigan (2)............................................ 
________________ 

Approximate
Square 
   Footage    

Owned/ 
 Leased  

188,000 
20,000 
49,000 
61,000 
25,000 
18,000 
20,000 
238,000 
95,000 
163,000 
50,000 
73,000 
126,000 
204,000 
9,000 
10,000 
179,000 
315,000 
400,000 
16,000 
41,000 
123,000 
200,000 
57,000 
100,000 
146,000 
200,000 

Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Leased 
Owned 
Leased 
Leased 
Leased 
Leased 
Owned 
Leased 
Leased 
Leased 
Leased 
Leased 

  Lease Expiration   

November 30, 2020 
January 31, 2006 
March 31, 2011 
July 14, 2007 
December 31, 2010 
July 31, 2006 

November 30, 2004 
June 30, 2008 
November 1, 2009 
May 30, 2006 
December 31, 2007 
October 31, 2005 
October 31, 2005 
August 31, 2008 
August 31, 2008 

— 
November 30, 2020 
January 1, 2025 
September 30, 2007 
January 1, 2011 

— 
December 31, 2010 
February 28, 2005 
December 31, 2006 
December 31, 2006 
July 31, 2011 

(1)  Location primarily services the Traditional segment. 
(2)  Location primarily services the Specialty segment. 
(3)  Location primarily services both business segments. 
(4)  Facility lease at this location is renewed monthly. 
(5)  Under construction. 

The 73,000 square foot Lancaster, Pennsylvania facility is used for manufacturing and the Fremont, 
Nebraska; Langley, British Columbia; Lachine, Quebec; and Bellingham, Washington facilities are used for 
production of agendas and school forms. The other facilities are distribution centers and/or office space. We 
believe that our properties, as enhanced for our ongoing expansion, are adequate to support our operations 
for the foreseeable future.  We regularly review the utilization and consolidation of our facilities. 

Item 3.  Legal Proceedings 

We are, from time to time, a party to legal proceedings arising in the normal course of business.  
We believe that none of these legal proceedings will materially or adversely affect our financial position, 
results of operations or cash flows.  

13 

 
 
 
 
 
 
 
          
 
 
Item 4.  Submission of Matters to a Vote of Security Holders 

There were no matters submitted during the quarter ended April 24, 2004 to a vote of our security 

holders. 

EXECUTIVE OFFICERS OF THE REGISTRANT 

As of June 1, 2004, the following persons served as executive officers of School Specialty: 

Name and Age 
of Officer 

David J. Vander Zanden 
Age 49 

Mr. Vander Zanden became President and Chief Executive Officer of School 
Specialty in September 2002, after serving as Interim Chief Executive Officer 
since March 2002. Mr. Vander Zanden served as President and Chief 
Operating Officer from March 1998 to March 2002. From 1992 to March 
1998, he served as President and Chief Executive Officer of Ariens Company, 
a manufacturer of outdoor lawn and garden equipment.  Mr. Vander Zanden 
has served as a director of School Specialty since June 1998. 

Mary M. Kabacinski 
Age 55 

Ms. Kabacinski, a Certified Public Accountant, has served as Executive Vice 
President and Chief Financial Officer of School Specialty since August 1999. 
From 1989 to 1999, she served as Senior Vice President and Chief Financial 
Officer for Marquette Medical Systems, a manufacturer of medical devices. 

A. Brent Pulsipher 
Age 62 

Stephen R. Christiansen 
Age 42 

Mr. Pulsipher became Executive Vice President of Corporate Technology in 
April 2004, after serving as Executive Vice President of Corporate Logistics 
and Technology of School Specialty since March 2001. From 1998 to 2001, 
Mr. Pulsipher was Chief Information Officer for Tropical Sportswear 
International, an apparel producer and brand manager. Mr. Pulsipher held the 
position of Manager of Consulting Services for Distribution Resources 
Company, a software developer, from 1988 to 1998. 

Mr. Christiansen joined School Specialty in November 2002 as Executive 
Vice President, Specialty Companies, following a thirteen-year tenure with 
Kimberly-Clark Corporation, a world-wide manufacturer of personal care and 
health care products, where he held progressive marketing and general 
management positions in the United States and Latin America. 

The term of office of each executive officer is from one annual meeting of the Board of Directors 
until the next annual meeting of the Board of Directors or until a successor for each is selected.  There are 
no arrangements or understandings between any of our executive officers and any other person (not an 
officer or director of School Specialty acting as such) pursuant to which any of our executive officers were 
selected as an officer of School Specialty. 

14 

 
 
 
 
PART II 

Item 5.  Market for Registrant’s Common Equity and Related Shareholder Matters 

Market Information 

Our common stock is traded under the symbol “SCHS” on The Nasdaq National Market.  The table 
below sets forth the reported high and low closing sale prices for shares of the common stock, as reported by 
the National Association of Securities Dealers, Inc. during the indicated quarters. 

Fiscal 2004 quarter ended 
July 26, 2003....................................................................................... 
October 25, 2003 ................................................................................ 
January 24, 2004................................................................................. 
April 24, 2004..................................................................................... 

        High              Low 
$18.08 
26.25 
27.05 
33.32 

$30.59 
29.83 
36.85 
37.06 

Fiscal 2003 quarter ended 
July 27, 2002....................................................................................... 
October 26, 2002 ................................................................................ 
January 25, 2003................................................................................. 
April 26, 2003..................................................................................... 

        High              Low 
$21.19 
20.58 
19.06 
17.25 

$28.84 
26.51 
25.80 
20.21 

Holders 

As of June 1, 2004, there were 2,102 record holders of our common stock. 

Historical Dividends 

We have not declared or paid any cash dividends on our common stock to date.  We currently 
intend to retain our future earnings to finance the growth, development and expansion of our business.  
Accordingly, we do not expect to pay cash dividends on our common stock in the foreseeable future.  In 
addition, our ability to pay dividends may be restricted or prohibited from time to time by financial 
covenants in our credit agreements and debt instruments.  Our current credit facility contains restrictions on, 
and in some circumstances, may prevent, our payment of dividends. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  Selected Financial Data 

SELECTED FINANCIAL DATA 
(in thousands, except per share data)(1) 

Statement of Operations Data: 
Revenues ...................................... 
Cost of revenues ........................... 
  Gross profit................................. 
Selling, general and 
  administrative expenses............. 
Restructuring and strategic 
   restructuring costs...................... 
  Operating income ....................... 
Interest expense (net).................... 
Other expense  .............................. 
  Income before provision for  
    income taxes ............................. 
Provision for income taxes ........... 
  Net income (2)............................ 

Net income per share: 
  Basic ........................................... 
  Diluted ........................................ 
Weighted average shares    
  outstanding: 
  Basic ........................................... 
  Diluted ........................................ 

Selected Operating Data: 
EBITDA (3).................................. 
Free cash flow (3)......................... 

Balance Sheet Data: 
Working capital ............................ 
Total assets ................................... 
Long-term debt ............................. 
Total debt...................................... 
Shareholders’ equity..................... 
_______________ 

                                            Fiscal Year       
  2004   

  2003   

  2002   

  2001   

$907,503 
  532,824 
374,679 

$870,030 
  512,167 
357,863 

$767,387 
  473,407 
293,980 

$692,674 
  440,946 
251,728 

  2000   
(53 weeks) 
$639,271 
  406,043 
233,228 

288,560 

271,916 

236,436 

208,153 

184,586 

           — 
86,119 
18,284 
      1,123 

66,712 
    25,915 
$  40,797 

          — 
85,947 
18,001 
     1,909 

          — 
57,544 
17,279 
     3,965 

66,037 
    26,447 
$  39,590 

36,300 
    14,521 
$  21,779 

      4,500 
39,075 
16,855 
      1,214 

21,006 
      9,075 
$  11,931 

          — 
48,642 
13,151 
       1,856 

33,635 
    15,120 
$  18,515 

$      2.17 
$      1.94 

$      2.16 
$      1.94 

$      1.22 
$      1.17 

$      0.68 
$      0.67 

$      1.06 
$      1.06 

18,828 
24,125 

18,324 
23,378 

17,917 
18,633 

17,495 
17,782 

17,429 
17,480 

$104,024 
$  52,391 

$101,468 
$  55,376 

$  68,742 
$  64,838 

$  54,037 
$  27,449 

$  60,481 
$  13,625 

April 24, 
    2004     

April 26, 
    2003     

April 27, 
    2002     

April 28, 
    2001     

April 29, 
    2000     

$132,001 
832,607 
314,104 
314,628 
378,975 

$  95,946 
736,335 
292,844 
293,356 
321,453 

$  77,273 
673,642 
285,592 
290,063 
271,170 

$  84,925 
523,359 
176,183 
198,038 
239,252 

$116,857 
454,849 
144,789 
162,180 
224,993 

(1)  Our business has grown significantly since 2000 through acquisitions and internal growth. For detailed 
information on acquisitions during fiscal years 2004, 2003 and 2002, see the “Business Combinations” 
note in our notes to consolidated financial statements. During fiscal 2001, we made two acquisitions 
under the purchase method for an aggregate purchase price of approximately $116.6 million, and during 
fiscal 2000, we made two acquisitions under the purchase method for an aggregate purchase price of 
approximately $2.5 million. 

16 

 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(2)  At the beginning of fiscal 2002, we adopted SFAS No. 142, “Goodwill and Other Intangible Assets,” 
which resulted in goodwill no longer being subject to amortization. Goodwill amortization, net of tax, 
included in net income during fiscal years 2001 and 2000 was $5.0 million and $4.5 million, 
respectively. 

(3)  The following table discloses our EBITDA (earnings before interest and other, taxes, depreciation and 
amortization) and free cash flow, which are considered non-GAAP financial measures. Generally, a 
non-GAAP financial measure is a numerical measure of a company’s performance, financial position 
or cash flows that either excludes or includes amounts that are not normally excluded or included in 
the most directly comparable measure calculated and presented in accordance with GAAP. We 
believe that certain non-GAAP financial measures, including EBITDA and free cash flow, are helpful 
when presented in conjunction with the comparable GAAP measures. EBITDA eliminates the effects 
of interest and other, taxes, depreciation and amortization from period to period, which we believe is 
useful to management, investors and other interested parties in evaluating our operating performance 
as these costs are not directly attributable to the underlying performance of the business operations. 

Free cash flow is used as a liquidity measure that provides useful information to management, 
investors and other interested parties about the amount of cash generated by the business after 
reinvestment of cash from operations in capital expenditures. We use free cash flow as a financial 
metric to evaluate investing and financing alternatives. Free cash flow is the amount of cash 
generated from operating activities after the acquisition of property and equipment and investment in 
development costs, net of proceeds from disposal of property and equipment. Cash flow from 
operating activities is further adjusted for the activity under our accounts receivable securitization 
facility, which we consider a financing instrument. In addition, we refer to these financial measures to 
facilitate comparisons to historical results. 

These financial measures should be considered in addition to, and not as a substitute for net income or 
operating income, cash flows or other measures of financial performance prepared in accordance with 
GAAP. The non-GAAP measures included below have been reconciled to the most directly 
comparable GAAP measure, as included in our consolidated financial statements included within 
Item 8, “Financial Statements and Supplementary Data.” As used herein, “GAAP” refers to 
accounting principles generally accepted in the United States.   

Earnings before interest and other, taxes, 

depreciation and amortization (EBITDA): 

Fiscal Year 

2004 

2003 

2002 

2001 

  Net income ..................................................................... $  40,797 
   25,915 
   19,407 
   17,905 

$  39,590  $  21,779  $  11,931 
   14,521 
   26,447 
9,075 
Provision for income taxes .............................................
   18,069 
   21,244 
   19,910 
  Net interest expense and other........................................
   14,962 
   11,198 
   15,521 
  Depreciation and amortization expense..........................
  EBITDA......................................................................... $104,024  $101,468  $  68,742  $  54,037 
Free cash flow reconciliation: 
  Net cash provided by operating activities....................... $  68,956 
   (8,974) 
  Additions to property and equipment .............................
   (4,726) 
Investment in development costs....................................
   1,135 
Proceeds from disposal of property and equipment........
   (4,000) 
  Net accounts receivable securitization facility activity ..

 $ 76,216    $  86,017 
  (15,200) 
  (12,110) 
— 
(603) 
   6,632 
   1,335 
  (50,000) 
    — 

$  62,966 
  (11,305) 
(940) 
655 
   4,000 

2000 
(53 weeks) 

$  18,515 
   15,120 
   15,007 
   11,839 
$  60,481 

$  30,976 
   (17,351) 
— 
— 
— 

Free cash flow ............................................................... $  52,391 

$  55,376  $  64,838    $  27,449 

$  13,625 

17 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
  
  
  
 
  
  
  
 
 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

(“MD&A”) 

You should read the following discussion and analysis in conjunction with our consolidated 

financial statements and related notes, included elsewhere in this Annual Report. 

Overview 

We are a leading education company serving the preK-12 education market by providing 
products, services and ideas that enhance student achievement and development to educators and schools 
across the United States and Canada. We offer more than 85,000 items through an innovative two-
pronged marketing approach that targets both school administrators and individual teachers. 

We have grown significantly in recent years through acquisitions and internal growth. For 

information on our recent acquisitions see the “Business Combinations” note in the notes to our 
consolidated financial statements. Our revenues for fiscal 2004 were $907.5 million and our operating 
income was $86.1 million, which represented compound annual revenue growth of 9.2% and compound 
annual operating income growth of 15.4%, compared to our fiscal 2000 results. 

Our gross margin has improved from 36.5% in fiscal 2000 to 41.3% in fiscal 2004. This 
improvement was due to an increase in our offering of proprietary products and increased buying power.  
We have acquired many specialty businesses, which tend to have more proprietary products in their 
offerings and consequently higher gross margins than our traditional businesses.  The specialty businesses 
have also experienced higher revenue growth than the traditional business, resulting in an improved, 
higher gross margin, product mix.  In addition, our acquisitions of both specialty and traditional 
businesses have increased our purchasing power, resulting in reduced costs of the products we purchase. 

Our operating profit and margins have also improved significantly since fiscal 2000.  This 

improvement reflects our acquisitions of specialty businesses, which typically have higher operating 
margins than our traditional business.  In addition, through the integration of acquired businesses, we 
have been able to further improve our operating profit and margins by eliminating redundant expenses, 
leveraging overhead costs and improving purchasing power.   

As a result of integrating acquired operations, we recorded a restructuring charge in fiscal 2001. 

The charge was incurred primarily to close existing facilities and to consolidate operations that, when 
combined with acquired operations, became redundant. To the extent our integrations have resulted in 
certain exit costs such as the closure of acquired facilities, the costs were accrued in purchase accounting. 

Our business and working capital needs are highly seasonal with peak sales levels occurring from 

June through October.  During this period, we receive, ship and bill the majority of our business so that 
schools and teachers receive their merchandise by the start of each school year.  Our inventory levels 
increase in April through June in anticipation of the peak shipping season.  The majority of shipments are 
made between June and October and the majority of cash receipts are collected from September through 
December.  As a result, we usually earn more than 100% of our annual net income in the first two 
quarters of our fiscal year and operate at a net loss in our third and fourth fiscal quarters. 

Our business is highly seasonal, and the acquisitions of seasonal businesses during the off season 
has depressed operating margins and income in the year of acquisition, the most dramatic of which were 
the J.L. Hammett acquisition in fiscal 2001 and Premier Agendas in fiscal 2002. 

18 

 
 
Results of Operations 

The following table sets forth certain information as a percentage of revenues on a historical basis 

concerning our results of operations for the fiscal years 2004, 2003 and 2002. 

2004 

100.0% 
  58.7 
41.3 
   31.8 
9.5 
2.0 
    0.1 
7.4 
    2.9 
    4.5% 

Fiscal Year          

2003 

100.0% 
  58.9 
41.1 
   31.2 
9.9 
2.1 
    0.2 
7.6 
    3.0 
    4.6% 

2002 

100.0% 
  61.7 
38.3 
  30.8 
7.5 
2.3 
    0.5 
4.7 
    1.9 
    2.8% 

Revenues...............................................................
Cost of revenues ...................................................
   Gross profit ........................................................
Selling, general and administrative expenses .......
   Operating income...............................................
Interest expense, net..............................................
Other expense .......................................................
Income before provision for income taxes............
Provision for income taxes ...................................
Net income ...........................................................

Consolidated Historical Results of Operations 

Fiscal 2004 Compared to Fiscal 2003  

Overview of Fiscal 2004 

Revenues for fiscal 2004 increased 4.3% to $907.5 million as compared to $870.0 million in fiscal 
2003.  The revenue growth was driven by acquisitions and modest growth in existing specialty businesses.  
During the fiscal year, we acquired Select Agendas in May and Califone and Children’s Publishing in 
January.  All of these businesses, which are reported as part of our Specialty segment, contributed to our 
revenue growth, with the revenue growth being partially offset by a decline in Traditional segment revenues 
of 0.8%.  Fiscal 2004 provided a very challenging funding year for most of our customers, as the weakened 
economic environment placed pressure on most state and local budgets, which are the primary funding 
sources for most of our customers.  We continued to drive our product mix to higher margin proprietary 
products, with the Specialty segment representing 48.4% of revenues in fiscal 2004 as compared with 45.7% 
in fiscal 2003.   This shift in product mix to higher margin specialty products expanded gross margins to 
41.3% from 41.1%.  Net income was $40.8 million as compared to $39.6 million in fiscal 2003, primarily 
reflecting contributions from acquired businesses.  

During fiscal 2004 we completed a convertible debt offering, producing net proceeds of $129.0 

million, which were used to pay-down our credit facility.  Additionally, we sold a portion of the 
Children’s Publishing business that was based in the United Kingdom in February.   

Revenues 

The increase in revenues was primarily due to revenues from acquired businesses and modest 

growth from existing specialty businesses. Revenues increased 4.3% from $870.0 million in fiscal 2003 to 
$907.5 million in fiscal 2004. Traditional segment revenues decreased 0.8% from $472.5 million in fiscal 
2003 to $468.5 million in fiscal 2004. The decrease in Traditional segment revenues was primarily in the 
furniture lines, which tend to be more of a discretionary purchase than a consumable purchase which is 
generally needed and consumed in the education process. The weakened economic environment placed 
pressure on many state and local budgets, which are the primary funding sources for most of our 
customers. Specialty segment revenues increased 10.4% from $397.6 million in fiscal 2003 to $439.0 

19 

 
 
   
 
 
 
 
 
 
 
 
 
million in fiscal 2004. The increase in Specialty segment revenues was primarily due to acquisitions and 
modest growth in existing businesses. 

Gross Profit 

Gross profit increased 4.7% from $357.9 million in fiscal 2003 to $374.7 million in fiscal 2004. 

The increase in gross profit was due to an increase in revenues and improved gross margins, combined 
with a shift in revenues to the higher gross margin Specialty segment. In fiscal 2004, Specialty segment 
revenues accounted for 48.4% of total revenues, up from 45.7% in fiscal 2003. Gross margin grew 20 
basis points from 41.1% of revenues in fiscal 2003 to 41.3% of revenues in fiscal 2004. The increase in 
gross margin was primarily due to the shift in revenues to the higher gross margin Specialty segment. The 
increase in gross margin in the Specialty segment from 49.4% in fiscal 2003 to 49.8% in fiscal 2004 was 
primarily driven by higher gross margins from acquired businesses. Traditional segment gross margin 
decreased 90 basis points from 34.2% of revenues in fiscal 2003 to 33.3% of revenues in fiscal 2004, due 
primarily to the weakened economic environment which resulted in a more competitive pricing 
environment, particularly in the bid and furniture portions of the business. 

Selling, General and Administrative Expenses 

Selling, general and administrative expenses (“SG&A”) include selling expenses, the most 

significant component of which is sales wages and commissions; operations expenses, which includes 
customer service, warehouse and warehouse shipments transportation costs; catalog costs; general 
administrative overhead, which includes information systems, accounting, legal, and human resources; 
and depreciation and intangible asset amortization expense. 

SG&A increased 6.1% from $271.9 million or 31.2% of revenues in fiscal 2003 to $288.6 million 

or 31.8% of revenues in fiscal 2004. The increase in SG&A and SG&A as a percent of revenues was 
primarily due to acquisitions (carrying of infrastructure and our acquisitions were Specialty businesses, 
which have a higher SG&A cost structure), an increase in revenues, increased warehouse and 
transportation costs associated with late season orders and shipments, supply chain optimization projects 
and increased marketing costs to support new initiatives. These increases were partially offset by 
efficiencies obtained from integration efforts and successful expense reduction efforts. 

Traditional segment SG&A decreased $4.7 million from $113.4 million or 24.0% of Traditional 

segment revenues in fiscal 2003 to $108.7 million or 23.2% of Traditional segment revenues in fiscal 
2004. The decrease in Traditional segment SG&A was primarily due to reduced commissions, driven by 
reduced revenues and gross margins in the Traditional segment, and fiscal 2003 included $1.2 million of 
costs to close the Lufkin, Texas warehouse. These reductions in SG&A were partially offset by increased 
warehouse and transportation expense associated with late season orders and shipments and costs for a 
supply optimization project. Specialty segment SG&A increased $20.2 million from $138.4 million in 
fiscal 2003 to $158.6 million in fiscal 2004. The increase in Specialty segment SG&A was primarily due 
to an increase in revenues and costs related to operating acquired businesses. Specialty segment SG&A as 
a percent of Specialty segment revenues increased 130 basis points from 34.8% of revenues in fiscal 2003 
to 36.1% of revenues in fiscal 2004. The increase in SG&A as a percent of revenues was primarily due to 
incremental marketing expenses to support new initiatives and increased warehouse and transportation 
costs associated with late season shipments and orders and costs related to a supply chain optimization 
project. 

20 

 
 
 
 
 
 
 
 
 
  
Interest Expense 

Net interest expense increased 1.6% from $18.0 million in fiscal 2003 to $18.3 million in fiscal 
2004. The increase in net interest expense was due to an increase in average debt outstanding, partially 
offset by a modest reduction in our effective borrowing rate. 

Other Expenses 

Other expenses, which consist of the discount and loss on the accounts receivable securitization, 
decreased $0.8 million from $1.9 million in fiscal 2003 to $1.1 million in fiscal 2004. The decrease in the 
discount and loss was primarily due to a decrease in average accounts receivable securitized and a reduction 
in the discount rate. 

Provision for Income Taxes 

The provision for income taxes was $25.9 million in fiscal 2004 as compared to $26.4 million in 
fiscal 2003, reflecting effective income tax rates of 38.8% and 40.0%, respectively. The reduction in the 
effective income tax rate was primarily due to lower effective state income tax rates. The higher effective 
tax rate, compared to the federal statutory rate of 35%, was primarily due to state income taxes.  

Fiscal 2003 Compared to Fiscal 2002  

Revenues 

Revenues increased 13.4% from $767.4 million in fiscal 2002 to $870.0 million in fiscal 2003. 

Traditional segment revenues decreased 1.8% from $480.9 million in fiscal 2002 to $472.5 million in 
fiscal 2003. The decrease in Traditional segment revenues was primarily due to a generally weakened 
economic environment which has placed pressure on some state and local budgets, partially offset by 
revenues from acquired businesses. Specialty segment revenues increased 38.8% from $286.5 million in 
fiscal 2002 to $397.6 million in fiscal 2003. The increase in Specialty segment revenues was primarily 
due to acquisitions and modest growth in existing businesses. 

Gross Profit 

Gross profit increased 21.7% from $294.0 million in fiscal 2002 to $357.9 million in fiscal 2003. 
The increase in gross profit was due to an increase in revenues and gross margins, and a shift in revenues 
to the higher margin Specialty segment. In fiscal 2003, Specialty segment revenues accounted for 45.7% 
of total revenues, up from 37.3% in fiscal 2002. Gross margin grew 280 basis points from 38.3% of 
revenues in fiscal 2002 to 41.1% of revenues in fiscal 2003. The increase in gross margin was primarily 
due to improvement in the Specialty segment gross margin from 45.6% of revenues in fiscal 2002 to 
49.4% of revenues in fiscal 2003. The increase in gross margin in the Specialty segment was primarily 
driven by mix, with higher gross margins from acquired businesses, and successful pricing initiatives in 
core businesses. Traditional segment gross margin expanded 30 basis points from 33.9% of revenues in 
fiscal 2002 to 34.2% of revenues in fiscal 2003, driven primarily by improved consumable pricing and 
reduced product cost. 

Selling, General and Administrative Expenses 

SG&A increased 15.0% from $236.4 million or 30.8% of revenues in fiscal 2002 to $271.9 

million or 31.2% of revenues in fiscal 2003. Increase in SG&A and SG&A as a percent of revenues was 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
primarily due to acquisitions, an increase in revenues, and a shift in revenue mix to increased Specialty 
segment revenues, which generally have higher operating costs than the Traditional segment primarily 
due to increased marketing costs. These increases were partially offset by efficiencies obtained from 
integration efforts and successful expense reduction efforts. 

Traditional segment SG&A increased $4.3 million from $109.1 million or 22.7% of Traditional 

segment revenues in fiscal 2002 to $113.4 million or 24.0% of Traditional segment revenues in fiscal 
2003. The increase in Traditional segment SG&A was primarily due to costs associated with closing our 
Lufkin, Texas facility, which supported the Traditional segment, of approximately $1.2 million and costs 
related to operating businesses acquired during the off season. Specialty segment SG&A increased $30.2 
million from $108.2 million in fiscal 2002 to $138.4 million in fiscal 2003. The increase in Specialty 
segment SG&A was primarily due to an increase in revenues and costs related to operating acquired 
businesses which were purchased during the off season. Specialty segment SG&A as a percent of 
Specialty segment revenues decreased 300 basis points from 37.8% of revenues in fiscal 2002 to 34.8% of 
revenues in fiscal 2003. The decrease in SG&A as a percent of revenues was primarily due to the 
inclusion of Premier Agendas for a full fiscal year, which was acquired during the off season in fiscal 
2002 and contributed minimal revenue and a non-recurring charge that occurred in fiscal 2002 related to 
closing the Birmingham, Alabama distribution center. 

Interest Expense 

Net interest expense increased 4.2% from $17.3 million in fiscal 2002 to $18.0 million in fiscal 
2003. The increase in net interest expense was due to an increase in average debt outstanding, partially 
offset by a reduction in our effective borrowing rate on our credit facility. 

Other Expenses 

Other expenses decreased $2.1 million from $4.0 million in fiscal 2002 to $1.9 million in fiscal 
2003. Other expenses for fiscal 2003 primarily represented the discount and loss on securitized accounts 
receivable of $1.8 million. Discount and loss on securitized accounts receivable for fiscal 2002 was $2.0 
million. The decrease in the discount and loss was primarily due to a reduction in the discount rate partially 
offset by an increase in the average securitized accounts receivable. Other expenses for fiscal 2002 included 
a $1.7 million write-off of a long-term investment, and $0.3 million realized gain on the sale of available-
for-sale securities. 

Provision for Income Taxes 

The provision for income taxes increased to $26.4 million in fiscal 2003 from $14.5 million in 

fiscal 2002, reflecting effective income tax rates of 40.0% for each period. The higher effective tax rate, 
compared to the federal statutory rate of 35%, was primarily due to state and local income taxes.  

Liquidity and Capital Resources 

At April 24, 2004, we had working capital of $132.0 million.  Our capitalization at April 24, 2004 
was $693.6 million, consisting of total debt of $314.6 million and shareholders’ equity of $379.0 million. 

On April 11, 2003 we amended and extended our revolving credit facility with Bank of America, 
N.A., acting as agent. The new credit agreement matures on April 11, 2006 and provides for $250 million 
of availability. The amount outstanding as of April 24, 2004 under the credit facility was $14.4 million. 
The credit facility is secured by substantially all of our assets and contains certain financial and other 
covenants. During fiscal 2004, we borrowed under our credit facility primarily for seasonal working 

22 

 
  
 
 
 
 
 
 
 
 
 
capital and acquisitions. Our borrowings are usually significantly higher during the first two quarters of 
our fiscal year to meet the working capital needs of our peak selling season. As of April 24, 2004, our 
effective interest rate on borrowings under our credit facility was approximately 3.59%, which excludes 
amortization of loan origination fee costs and the commitment fees on unborrowed funds. During fiscal 
2004, we paid commitment fees on unborrowed funds under the credit facility in the range of 42.5 basis 
points to 47.5 basis points and amortized loan origination fee costs of $0.5 million related to the credit 
facility during fiscal 2004. 

On July 18, 2003, we sold an aggregate principal amount of $110 million of convertible 
subordinated notes due August 1, 2023. On July 30, 2003, the initial purchasers of the notes exercised 
their option to purchase an additional $23.0 million of these notes. The notes carry an annual interest rate 
of 3.75% which, depending on the market price of the notes, could be subject to an upward adjustment 
commencing August 1, 2008. The notes, which provide for a contingent conversion feature, are 
convertible into shares of our common stock at an initial conversion price of $40.00 per share if the 
closing price of the Company’s common stock on The Nasdaq National Market exceeds $48.00 for a 
specified amount of time and under certain other circumstances. We used the total net proceeds from the 
offering of $129.0 million to repay a portion of the debt outstanding under our credit facility. 

On July 30, 2001, we sold an aggregate principal amount of $130 million of 6% convertible 

subordinated notes due August 1, 2008. On August 2, 2001, the initial purchasers of the notes exercised 
their option to purchase an additional $19.5 million of these notes. The notes are convertible at any time 
prior to maturity into shares of our common stock at a conversion price of $32.29 per share and accrue 
interest payable semi-annually. We used the total net proceeds from the offering of $144.6 million to 
repay a portion of the debt outstanding under the credit facility that was in effect at the time. 

In November 2000, we entered into two sale-leaseback transactions which are accounted for as 

financings. Under the agreements, we recorded $18.5 million of debt, which has an effective interest rate 
of 8.97%, excluding amortization of related fees. The leases expire in November 2020. The amount 
outstanding as of April 24, 2004 under the agreements was $17.4 million. 

Net cash provided by operating activities was $69.0 million in fiscal 2004 compared to $63.0 
million in fiscal 2003. The increase in cash from operating activities was primarily due to a $4 million 
increase in amounts advanced under the accounts receivable securitization facility described below and a 
reduction in accounts receivable outstanding due to faster collection. These contributions to cash provided 
by operations were partially offset by an increase in inventories. The increase in our inventories was 
caused by the earlier purchasing cycle of Califone and Children’s Publishing relative to most of our other 
businesses, a planned increase in importing and the purchase of larger quantities in advance of the season 
for key products to avoid stock-outs during the season.  

Net cash used in investing activities during fiscal 2004 was $97.8 million. Of this amount, $89.3 
million was used for acquisitions (Califone, Children’s Publishing and Select Agendas) and $9.0 million 
was used for capital expenditures, primarily consisting of computer hardware and software and 
distribution equipment related to the implementation of our new business systems. Net cash used in 
investing activities during fiscal 2003 was $67.4 million, including $55.8 million for acquisitions 
(primarily ABC School Supply and certain assets of J.L. Hammett) and $11.3 million for capital 
expenditures.   

Net cash provided by financing activities during fiscal 2004 was $28.8 million. $133.0 million in 

proceeds from the July 2003 convertible debt offering were used to repay debt outstanding under the 
credit facility. Fees associated with the offering were approximately $4.0 million. Cash from option 
exercises was $11.7 million. Net cash provided by financing activities during fiscal 2003 was $0.7 

23 

 
 
 
 
 
million. Net repayments on bank borrowings and capital leases of $4.1 million and payment of related 
debt fees of $1.6 million, primarily relating to the new credit facility, were offset by $6.4 million of 
proceeds from stock option exercises.  

We anticipate that our cash flow from operations, borrowings available from our existing credit 
facility and other sources of capital will be sufficient to meet our liquidity requirements for operations, 
including anticipated capital expenditures and our contractual obligations.  

We expect our fiscal 2005 capital expenditures to be approximately $12 to $14 million and to 
consist primarily of computer hardware and software costs related to continued implementation of our 
new business systems and warehouse equipment costs for a new facility under construction in 
Pennsylvania. 

Off Balance Sheet Arrangements 

We currently have a $100 million accounts receivable securitization facility which expires in 

November 2004. We entered into the facility for the purpose of reducing our variable rate interest 
expense. The facility was amended during November 2003 to extend the expiration date to November 
2004 and may be extended further with the financial institution’s consent. At April 24, 2004, $50 million 
was advanced under the accounts receivable securitization and accordingly, that amount of accounts 
receivable has been removed from our consolidated balance sheet. Costs associated with the sale of 
receivables, primarily related to the discount and loss on sale, for fiscal 2004 were $1.2 million and are 
included in other expenses in our consolidated statement of operations. 

Summary of Contractual Obligations 

The following table summarizes our contractual debt and operating lease obligations as of April 

24, 2004: 

Total 

Long-term debt obligations (1) .... $484,254 
352 
Capital lease obligations ..............
78,428 
Operating lease obligations..........
Purchase obligations (2)...............
 
Other long-term liabilities 
  reflected on the Company’s  
  balance sheet under GAAP ........
           
Total contractual obligations........ $563,034 

Payments Due 
(in thousands) 
More than 
3 – 5 
1 – 3 
years 
5 years 
years 
$46,640  $174,743  $246,269 
 
41,012 
 

124 
17,203 
 

19 
9,828 
 

Less than 
1 year 
$16,602 
209 
10,385 
 

         
$27,196 

           
           
         
$63,967  $184,590  $287,281 

(1)  Debt obligations includes principal and interest payments on our credit facility, convertible debt 
and sale-leaseback obligations, and assumes these obligations remain outstanding until maturity 
at current or contractually defined interest rates. 

(2)  As of April 24, 2004, we did not have any material long-term purchase obligations. Any short-

term purchase obligations the Company had as of April 24, 2004 were primarily for the 
purchase of inventory in the normal course. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fluctuations in Quarterly Results of Operations 

Our business is subject to seasonal influences.  Our historical revenues and profitability have 

been dramatically higher in the first two quarters of our fiscal year, primarily due to increased shipments 
to customers coinciding with the start of each school year.  Quarterly results also may be materially 
affected by the timing of acquisitions, the timing and magnitude of costs related to such acquisitions, 
variations in our costs for the products sold, the mix of products sold and general economic conditions.  
Moreover, the operating margins of companies we acquire may differ substantially from our own, which 
could contribute to further fluctuation in quarterly operating results.  Therefore, results for any quarter are 
not indicative of the results that we may achieve for any subsequent fiscal quarter or for a full fiscal year. 

The following table sets forth certain unaudited consolidated quarterly financial data for fiscal 

years 2004 and 2003.  We derived this quarterly data from our unaudited consolidated financial 
statements.  

     First      

   Second    

Fiscal  2004 
    Third     

   Fourth    

    Total     

Revenues......................................  $304,430 
127,929 
Gross profit.................................. 
49,058 
Operating income (loss)............... 
27,142 
Net income (loss)......................... 

$335,066 
135,865 
53,998 
29,881 

$106,609 
42,304 
(11,801) 
(10,106) 

$161,398 
68,581 
(5,136) 
(6,120) 

$907,503 
374,679 
86,119 
40,797 

Per share amounts: 
   Basic .........................................  $      1.46 
   Diluted ......................................  $      1.21 

$      1.59 
$      1.31 

$    (0.53) 
$    (0.53) 

$    (0.32)  
$    (0.32) 

$      2.17 
$      1.94 

     First      

   Second    

Fiscal  2003 
    Third     

   Fourth    

    Total     

Revenues......................................  $298,027 
124,491 
Gross profit.................................. 
44,938 
Operating income (loss)............... 
23,956 
Net income (loss)......................... 

$317,399 
129,909 
53,707 
29,030 

$110,554 
42,715 
(9,517) 
(8,541) 

$144,050 
60,748 
(3,181) 
(4,855) 

$870,030 
357,863 
85,947 
39,590 

Per share amounts: 
   Basic .........................................  $      1.32 
   Diluted ......................................  $      1.08 

$      1.59 
$      1.30 

$    (0.46) 
$    (0.46) 

$    (0.26) 
$    (0.26) 

$      2.16 
$      1.94 

Inflation 

Inflation has had and is expected to have only a minor effect on our results of operations and our 

internal and external sources of liquidity. 

Critical Accounting Policies 

We believe the policies identified below are critical to our business and the understanding of our 

results of operations. The impact and any associated risks related to these policies on our business are 
discussed throughout MD&A where applicable. Refer to the notes to our consolidated financial 
statements in Item 8 for detailed discussion on the application of these and other accounting policies. The 
preparation of the consolidated financial statements requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent 

25 

 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
assets and liabilities at the date of the financial statements and the reported amounts of revenues and 
expenses during the reporting period. We evaluate our estimates on an ongoing basis and base them on a 
combination of historical experience and various other assumptions that are believed to be reasonable 
under the circumstances. Actual results could differ from those estimates. Our critical accounting policies 
that require significant judgments and estimates used in the preparation of our consolidated financial 
statements are as follows: 

Revenue Recognition 

Revenue, net of estimated returns and allowances, is recognized upon the shipment of products or 

upon the completion of services provided to customers, which corresponds to the time when risk of 
ownership transfers, the selling price is fixed, the customer is obligated to pay and we have no significant 
remaining obligations. Cash received in advance from customers is deferred on our balance sheet as a 
current liability and recognized upon the shipment of products or upon the completion of services 
provided to the customers. 

Catalog Costs and Related Amortization 

We spend over $30 million annually to produce and distribute catalogs. We accumulate all direct 

costs incurred, net of vendor cooperative advertising payments, in the development, production and 
circulation of our catalogs on our balance sheet until such time as the related catalog is mailed. They are 
subsequently amortized into SG&A over the expected sales realization cycle, which is one year or less. 
Consequently, any difference between our estimated and actual revenue stream for a particular catalog 
and the related impact on amortization expense is neutralized within a period of one year or less. Our 
estimate of the expected sales realization cycle for a particular catalog is based on, among other possible 
considerations, our historical sales experience with identical or similar catalogs and our assessment of 
prevailing economic conditions and various competitive factors. We track our subsequent sales 
realization, reassess the marketplace, and compare our findings to our previous estimate and adjust the 
amortization of our future catalogs, if necessary. 

Development Costs 

We accumulate external and certain internal costs incurred in the development of a master copy 
of a book, video or other media on our balance sheet. As of April 24, 2004, we had $11.9 million in net 
development costs on our balance sheet. A majority of these costs are associated with our Children’s 
Publishing business. The capitalized development costs are subsequently amortized into cost of revenues 
over the expected sales realization cycle of the products, which is typically five years. During fiscal 2004, 
we amortized to expense $1.7 million related to development costs. If the annual prepublication 
amortization varied by one percentage point, the consolidated amortization expense for fiscal 2004 would 
have changed by less than $0.1 million. We continue to monitor the expected sales realization cycle for 
each product, and will adjust the remaining expected life of the development costs or recognize an 
impairment, if warranted. 

Goodwill and Intangible Assets 

At April 24, 2004, goodwill and intangible assets represented approximately 62% of our total 

assets. Determining the recoverability of these assets requires considerable judgment and is evaluated on 
an annual basis or more frequently if events or circumstances indicate that the assets may be impaired. As 
it relates to goodwill and indefinite life intangible assets, we apply the impairment rules in accordance 
with SFAS No. 142. As required by SFAS No. 142, the recoverability of these assets is subject to a fair 
value assessment which includes several significant judgments regarding financial projections and 
comparable market values. As it relates to finite life intangible assets, we apply the impairment rules as 

26 

 
 
 
 
 
required by SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets” which 
also requires significant judgment and assumptions related to the expected future cash flows attributable 
to the intangible asset. The impact of modifying any of these assumptions can have a significant impact 
on the estimate of fair value and, thus, the estimated recoverability, or impairment, if any, of the asset. 

Item 7A.  Quantitative and Qualitative Disclosure About Market Risk 

Our financial instruments include cash and cash equivalents, accounts receivable, accounts payable, 
accrued liabilities and debt.  Market risks relating to our operations result primarily from changes in interest 
rates.  Our borrowings under our credit facility and our discount expense related to our accounts receivable 
securitization are primarily dependent upon LIBOR rates.  Assuming no change in our financial structure, if 
variable interest rates were to average 100 basis points higher during fiscal 2004, pre-tax earnings would 
decrease by approximately $0.9 million. This amount was determined by considering a hypothetical 100 
basis point increase in interest rates on average variable-rate debt outstanding and the average advanced 
under the receivable securitization during fiscal 2004. The estimated fair value of long-term debt 
approximated its carrying value at April 24, 2004, with the exception of our convertible debt which at April 
24, 2004 had a carrying value of $282.5 million and a fair market value of $331.0 million. 

To manage interest rate risk on the variable rate borrowings under our credit facility, we have 
historically entered into interest rate swap agreements.  These interest rate swap agreements had the effect of 
locking in, for a specified period, the base interest rate we paid on a notional principal amount established in 
the swaps.  As a result, while these hedging arrangements were structured to reduce our exposure to interest 
rate increases, it also limits the benefit we might otherwise have received from any interest rate decreases.  
The swaps were typically cash settled monthly, with interest expense adjusted for amounts paid or received. 
The swap agreements had the effect of increasing interest expense by approximately $0.9 million in fiscal 
2002. No swap agreements were in place during fiscal 2004 or 2003. We do not hold or issue derivative 
financial instruments for trading purposes.   

27 

 
Item 8.  Financial Statements and Supplementary Data 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 
  School Specialty, Inc.: 

We have audited the accompanying consolidated balance sheets of School Specialty, Inc., and 
subsidiaries (the “Company”) as of April 24, 2004 and April 26, 2003, and the related consolidated 
statements of operations, shareholders’ equity, and cash flows for each of the three years in the period 
ended April 24, 2004.  Our audits also included the financial statement schedule listed in the Index at Item 
15(a)(2).  These financial statements and financial statement schedule are the responsibility of the 
Company’s management.  Our responsibility is to express an opinion on these financial statements and 
financial statement schedule based on our audits. 

We conducted our audits in accordance with standards of the Public Company Accounting Oversight  
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether the financial statements are free of material misstatement.  An audit includes 
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  
An audit also includes assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation.  We believe that our 
audits provide a reasonable basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial 
position of School Specialty, Inc. and subsidiaries as of April 24, 2004 and April 26, 2003, and the results 
of their operations and their cash flows for each of the three years in the period ended April 24, 2004, in 
conformity with accounting principles generally accepted in the United States of America.  Also, in our 
opinion, such financial statement schedule, when considered in relation to the basic consolidated financial 
statements taken as a whole, presents fairly in all material respects the information set forth therein. 

/s/ DELOITTE & TOUCHE LLP 

Milwaukee, Wisconsin 
June 29, 2004 

28 

 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS 

SCHOOL SPECIALTY, INC. 
CONSOLIDATED BALANCE SHEETS 
(In Thousands, Except Share Data) 

April 24, 
2004 

April 26, 
2003 

  ASSETS 
Current assets: 
  Cash and cash equivalents....................................................................................................................  $      2,369 
52,995 
  Accounts receivable, less allowance for doubtful accounts of $6,627 and $3,796, respectively ..... 
139,786 
  Inventories ............................................................................................................................................ 
15,578 
  Deferred catalog costs .......................................................................................................................... 
12,491 
  Prepaid expenses and other current assets........................................................................................... 
  Assets held for sale............................................................................................................................... 
- 
        5,757 
  Deferred taxes....................................................................................................................................... 
228,976 
Total current assets ....................................................................................................................... 

Property, plant and equipment, net.......................................................................................................... 
Goodwill ................................................................................................................................................... 
Intangible assets, net ................................................................................................................................ 
Other ......................................................................................................................................................... 

65,294 
462,039 
55,657 
      20,641 
Total assets....................................................................................................................................  $  832,607 

  LIABILITIES AND SHAREHOLDERS’ EQUITY 
Current liabilities: 
  Current maturities – long-term debt ....................................................................................................  $         524 
58,225 
  Accounts payable ................................................................................................................................. 
13,840 
  Accrued compensation............................................................................................................... 
7,018 
  Deferred revenue .................................................................................................................................. 
      17,368 
  Other accrued liabilities ....................................................................................................................... 
96,975 
Total current liabilities.................................................................................................................. 

$      2,389 
48,533 
106,756 
17,445 
8,891 
1,100 
        4,324 
189,438 

63,969 
430,672 
43,640 
        8,616 
$  736,335 

$         512 
57,355 
15,117 
6,735 
      13,773 
93,492 

Long-term debt – less current maturities................................................................................................. 
Deferred taxes........................................................................................................................................... 
Total liabilities.......................................................................................................................................... 

314,104 
      42,553 
453,632 

292,844 
      28,546 
414,882 

Shareholders’ equity: 
  Preferred stock, $0.001 par value per share, 1,000,000 shares authorized; 

none outstanding........................................................................................................................... 

- 

- 

  Common Stock, $0.001 par value per share, 150,000,000 shares authorized 

19 
and 19,069,987 and 18,435,066 shares issued and outstanding, respectively ........................... 
230,258 
  Capital paid-in excess of par value...................................................................................................... 
5,607 
  Accumulated other comprehensive income  ....................................................................................... 
    143,091 
  Retained earnings ................................................................................................................................. 
Total shareholders’ equity............................................................................................................ 
    378,975 
Total liabilities and shareholders’ equity.....................................................................................  $  832,607 

18 
215,992 
3,149 
    102,294   
    321,453 
$  736,335 

See accompanying notes to consolidated financial statements. 

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(In Thousands, Except Per Share Amounts) 

         For the Fiscal Year Ended 
April 24, 
2004 

April 26,    April 27, 

2003 

2002 

Revenues........................................................................................................................  $  907,503 
  532,824 
Cost of revenues ............................................................................................................ 
  374,679 
Gross profit ........................................................................................................ 
  288,560 
Selling, general and administrative expenses .............................................................. 
86,119 
Operating income .............................................................................................. 

Other (income) expense: 
18,351 
  Interest expense ......................................................................................................... 
(67) 
  Interest income .......................................................................................................... 
1,123 
  Other .......................................................................................................................... 
66,712 
Income before provision for income taxes ........................................................... 
Provision for income taxes ........................................................................................... 
25,915 
Net income.....................................................................................................................  $  40,797 

$  870,030 
  512,167 
  357,863 
  271,916 
85,947 

18,043 
(42) 
1,909 
66,037 
26,447 
$  39,590 

$  767,387 
  473,407 
  293,980 
  236,436 
57,544 

17,321 
(42) 
3,965 
36,300 
14,521 
$    21,779 

Weighted average shares outstanding: 
  Basic.................................................................................................................. 
  Diluted .............................................................................................................. 

18,828 
24,125 

18,324 
23,378 

17,917 
18,633 

Net income per share: 
  Basic........................................................................................................................... 
  Diluted........................................................................................................................ 

$ 
$ 

2.17 
1.94 

$ 
$ 

2.16 
1.94 

$ 
$ 

1.22 
1.17 

See accompanying notes to consolidated financial statements. 

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands) 

Balance at April 28, 2001 .....................

Issuance of common stock in 

conjunction with stock option 
exercises .......................................
  Tax benefit on option exercises........

Issuance of common stock in 

conjunction with acquisition........

  Foreign currency translation  

  adjustment ....................................

  Reclassification adjustment for 
losses on available-for-sale 
securities included in net 
income, net of tax.........................
  Net income........................................
  Total comprehensive income.......
Balance at April 27, 2002 .....................

Issuance of common stock in 

conjunction with stock option 
exercises .......................................
Tax benefit on option exercises........
Foreign currency translation 

adjustment ....................................
Net income........................................
Total comprehensive income.......
Balance at April 26, 2003 .....................

Issuance of common stock in  
  conjunction with stock option  
  exercises .......................................
  Tax benefit on option exercises........
  Foreign currency translation 

  adjustment ....................................
  Net income........................................
  Total comprehensive income.......
Balance at April 24, 2004 .....................

Common Stock 

Shares 

17,587 

Dollars 
$        18 

Capital Paid-
in Excess of 
Par Value 

Accumulated Other 
Comprehensive 
Income (Loss) 

Retained 
Earnings 

Total Shareholders’ 
Equity 

Total 
Comprehensive 
Income (Loss) 

$       198,119 

$                   190 

$      40,925 

$            239,252 

339 
- 

120 

- 

- 
- 

- 

- 

5,869 
1,365 

2,700 

- 

- 
- 

- 

395 

- 
- 

- 

- 

5,869 
1,365 

2,700 

395 

$                 395 

- 
           - 

- 
              - 

- 
                   - 

(190) 
                           - 

- 
        21,779 

(190) 
               21,779 

 18,046 

         18 

    208,053 

                    395 

     62,704 

           271,170 

389 
- 

- 
- 

6,445 
1,494 

- 
- 

- 
- 

6,445 
1,494 

- 
           - 

- 
              - 

- 
                  - 

2,754 
                          - 

- 
        39,590 

2,754 
               39,590 

 18,435 

          18 

    215,992 

                 3,149 

   102,294 

           321,453 

635 
- 

1 
- 

11,710 
          2,556 

- 
- 

- 
- 

11,711 
2,556 

- 
           - 

- 
             - 

- 
                  - 

2,458 
                          - 

- 
         40,797 

2,458 
               40,797 

 19,070 

$         19 

$    230,258 

$                5,607 

$     143,091 

$           378,975 

(190) 
              21,779 
$            21,984 

$              2,754 
               39,590 
$            42,344 

$              2,458 
               40,797 
$            43,255 

See accompanying notes to consolidated financial statements. 

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In Thousands) 

               For the Fiscal Year Ended 
      April 24, 
          2004 

   April 26,  
      2003 

   April 27, 
       2002  

Cash flows from operating activities: 
  Net income..................................................................................................................... 
  Adjustments to reconcile net income to net cash provided by operating activities: 

  Depreciation and amortization expense.................................................................... 
  Amortization of development costs.......................................................................... 
  Amortization of debt fees and other ......................................................................... 
  Deferred taxes............................................................................................................ 
  (Gain) loss on disposal of property, equipment and other....................................... 
  Net borrowings (repayments) under accounts receivable securitization facility.... 
  Loss on sale of available-for-sale securities ............................................................. 
  Loss on impairment of investment ........................................................................... 
  Changes in current assets and liabilities (net of assets  

  acquired and liabilities assumed in business combinations): 
  Accounts receivable............................................................................................... 
  Inventories.............................................................................................................. 
  Deferred catalog costs ........................................................................................... 
  Prepaid expenses and other assets......................................................................... 
  Accounts payable................................................................................................... 
  Accrued liabilities.................................................................................................. 
Net cash provided by operating activities ..................................................... 

$  40,797 

$  39,590  $   21,779 

17,905 
1,717 
2,677 
8,647 
(15) 
4,000 
             - 
             - 

15,521 
465 
3,027 
8,222 
1,122 
(4,000) 
             - 
             - 

11,198 
325 
2,410 
8,335 
1,397 
             - 
329 
1,657 

4,601 
(5,068) 
1,867 
(2,828) 
(5,562) 
         218 
    68,956 

2,101 
2,735 
(3,855) 
7,332 
2,845 

12,472 
5,473 
3,006 
4,398 
(12,024) 
    (12,139)        15,461 
     76,216 
     62,966 

Cash flows from investing activities: 
  Cash paid in acquisitions, net of cash acquired............................................................ 
  Additions to property, plant and equipment................................................................. 
  Investment in development costs.................................................................................. 
  Proceeds from business dispositions, net of cash disposed ......................................... 
  Proceeds from disposal of property and equipment..................................................... 
  Proceeds from sale of available-for-sale securities...................................................... 
  Proceeds from note receivable...................................................................................... 
Net cash used in investing activities.............................................................. 

(55,843) 
(89,273) 
(11,305) 
(8,974) 
(940) 
(4,726) 
             - 
4,026 
655 
1,135 
             - 
             - 
               - 
                - 
   (97,812)      (67,433) 

(162,248) 
(12,110) 
(603) 
1,500 
1,335 
9,572 
     1,115 
 (161,439) 

Cash flows from financing activities: 
  Proceeds from borrowings ............................................................................................ 
  Repayment of debt and capital leases........................................................................... 
  Proceeds from convertible debt offering ...................................................................... 
  Payment of debt fees and other..................................................................................... 
  Proceeds from exercise of stock options ...................................................................... 
Net cash provided by financing activities ..................................................... 

349,900 
(461,730) 
133,000 
(4,045) 
    11,711 
    28,836 

247,200 
(251,339) 
             - 
(1,573) 
       6,445 
          733 

259,800 
(324,112) 
149,500 
(5,399) 
      5,869 
    85,658 

(3,734) 
Net (decrease) increase in cash and cash equivalents...................................................... 
Cash and cash equivalents at beginning of period........................................................... 
       6,123 
Cash and cash equivalents at end of period .....................................................................  $     2,369  $     2,389 

(20) 
       2,389 

435 
       5,688 
$    6,123 

Supplemental disclosures of cash flow information: 
  Interest paid ...................................................................................................................  $   15,673  $   16,382 
  Income taxes paid..........................................................................................................  $   18,248  $   16,438 

$  15,493 
$    2,533 

32

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
CONSOLIDATED STATEMENT OF CASH FLOWS—(Continued) 
(In Thousands) 

The Company issued common stock and/or cash in connection with certain business combinations 
accounted for under the purchase method in the fiscal years ended April 24, 2004, April 26, 2003 and April 
27, 2002. The fair values of the assets and liabilities of the acquired companies are presented as follows:  

For the Fiscal Year Ended             

April 24, 
 2004 

April 26,  April 27, 

2003 

2002 

Accounts receivable ...................................................................................... 
Inventories ..................................................................................................... 
Current deferred tax assets............................................................................ 
Prepaid expenses and other assets................................................................ 
Property, plant and equipment...................................................................... 
Goodwill........................................................................................................ 
Intangible assets ............................................................................................ 
Short-term debt and capital lease obligations .............................................. 
Accounts payable .......................................................................................... 
Accrued liabilities ......................................................................................... 
Long-term debt and capital lease obligations .............................................. 
Long-term deferred tax liabilities................................................................. 
  Net assets acquired .................................................................................... 

$  13,526 
30,492 
2,044 
9,337 
6,770 
28,242 
16,071 
(6) 
(6,903) 
(4,220) 
(96) 
     (5,971) 
$  89,286 

$  12,324 
13,558 
286 
3,011 
1,088 
36,550 
11,040 
(1,115) 
(7,413) 
(6,880) 
(10,334) 
        (488) 
$  51,627 

$    6,835 
3,819 
386 
1,135 
7,202 
135,342 
33,877 
(2,483) 
(624) 
(5,940) 
(342) 
  (13,147) 
$166,060 

The acquisitions were funded as follows: 
Cash paid, net of cash acquired (1) .............................................................. 
Note and other payable to selling shareholders ........................................... 
Common stock .............................................................................................. 
  Total ........................................................................................................... 

$  89,286 
               - 
              - 
$  89,286 

$  51,627 
               - 
              - 
$  51,627 

$159,248 
      4,112 
      2,700 
$166,060 

(1)  Fiscal 2004 cash paid in acquisitions, net of cash acquired, as reported within cash flows from 
investing activities includes net cash purchase price adjustments of $13 related to previous 
acquisitions. Fiscal 2003 cash paid in acquisitions, net of cash acquired, as reported within cash flows 
from investing activities includes the payment of $4,112 for a fiscal 2002 note and other payable to 
selling shareholders and purchase price adjustments of $104 related to immaterial acquisitions. Fiscal 
2002 cash paid in acquisitions, net of cash acquired, as reported within cash flows from investing 
activities, includes the payment of $3,000 for a fiscal 2001 payable to selling shareholders. 

See accompanying notes to consolidated financial statements. 

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

NOTE 1—ORGANIZATION AND BASIS OF PRESENTATION 

School Specialty, Inc. (the “Company”) is an education company, providing supplemental learning 

products primarily to the pre-kindergarten through twelfth grade market.  

The accompanying consolidated financial statements and related notes to consolidated financial 
statements include the accounts of School Specialty, Inc., its subsidiaries and the companies acquired in 
business combinations from their respective dates of acquisition.  All significant inter-company accounts and 
transactions have been eliminated. 

NOTE 2—SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Use of Estimates 

The preparation of financial statements in conformity with accounting principles generally accepted 

in the United States requires management to make estimates and assumptions that affect the reported amounts 
of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial 
statements and the reported amounts of revenues and expenses during the reporting period.  Actual results 
could differ from those estimates.  

Definition of Fiscal Year 

The Company’s fiscal year ends on the last Saturday in April in each year. As used in these 
consolidated financial statements and related notes to consolidated financial statements, “fiscal 2004,” “fiscal 
2003,” and “fiscal 2002” refer to the Company’s fiscal years ended April 24, 2004, April 26, 2003, and April 
27, 2002, respectively. All fiscal years reported represent 52 weeks. 

Cash and Cash Equivalents 

The Company considers cash investments with original maturities of three months or less from the 

date of purchase to be cash equivalents.  

Inventories 

Inventories, which consist primarily of products held for sale, are stated at the lower of cost or 

market, with cost generally determined on a weighted-average basis.  

Property, Plant and Equipment 

Property, plant and equipment are stated at cost. Additions and improvements are capitalized, 
whereas maintenance and repairs are expensed as incurred. Depreciation of property, plant and equipment is 
calculated using the straight-line method over the estimated useful lives of the respective assets. The 
estimated useful lives range from twenty-five to forty years for buildings and its components and three to 
fifteen years for furniture, fixtures and equipment. Property and equipment leased under sale-leaseback 
obligations and capital leases are being amortized over the lesser of its useful life or its lease term. 

34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

Goodwill and Other Intangible Assets 

Goodwill represents the excess of cost over the fair value of net assets acquired in business 

combinations accounted for under the purchase method. Certain intangible assets including a perpetual 
license agreement and various trademarks and tradenames are estimated to have indefinite lives and are not 
subject to amortization. Under SFAS No. 142, “Goodwill and Other Intangible Assets,” goodwill and 
indefinite-lived intangible assets are not subject to amortization but rather must be tested for impairment 
annually or more frequently if events or circumstances indicate they might be impaired. The Company 
performs the annual impairment test during the first quarter of each fiscal year. Amortizable intangible assets 
include customer relationships, non-compete agreements, trademarks and tradenames and order backlog and 
are being amortized over their estimated useful lives ranging from less than one to thirty years.  

Development Costs 

Development costs represent external and internal costs incurred in the development of a master 

copy of a book, video or other media. The Company capitalizes development costs and amortizes these costs 
into costs of revenues over their estimated useful lives in amounts proportionate to expected revenues.  At 
April 24, 2004 and April 26, 2003, net development costs totaled $11,891 and $2,663, respectively, and are 
included as a component of other assets in the consolidated balance sheets. 

Impairment of Long-Lived Assets 

As required by Statement of Financial Accounting Standards (“SFAS”) No. 144 “Accounting for the 

Impairment or Disposal of Long-Lived Assets,” the Company reviews property, plant and equipment, 
definite-lived intangible assets and development costs for impairment if events or circumstances indicate an 
asset might be impaired.  The Company assesses impairment based on undiscounted cash flows and records 
any impairment based on estimated fair value determined using discounted cash flows. 

Investments 

The Company held a preferred stock investment in a company which had been accounted for 

under the cost method. Under this method, the Company’s investment was stated at cost and was 
periodically evaluated for impairment. As a result of this evaluation, the Company wrote-off the 
investment due to the deteriorating financial condition of the company, reporting an impairment charge of 
$1,657 during fiscal 2002, which is included in other expense in the consolidated statements of 
operations. 

The Company had an investment in the common stock of Riverdeep Group plc, which was 
classified and accounted for as an available-for-sale security under SFAS No. 115, “Accounting for 
Certain Investments in Debt and Equity Securities.” Unrealized holding gains, net of tax, related to this 
investment were reported as other comprehensive income, a component of shareholders’ equity. During 
fiscal 2002, the investment was sold, resulting in a realized pre-tax loss of $329. 

Fair Value of Financial Instruments 

The carrying amounts of the Company's financial instruments including cash and cash equivalents, 

accounts receivable, including retained interests in securitized receivables, accounts payable, and accrued 
liabilities approximate fair value given the short maturity of these instruments. The estimated fair value of the 
credit facility approximated its carrying value at April 24, 2004 and April 26, 2003 given the variable interest 

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

rates included with this facility. The Company’s convertible debt had a carrying value of $282,500 and a fair 
market value of $330,981 at April 24, 2004, and a carrying value of $149,500 and a fair market value of 
$142,212 at April 26, 2003, as determined using the closing bid prices as reported on the National 
Association of Securities Dealers, Inc.’s (NASD’s) Portal Market on April 23, 2004 and April 25, 2003, 
respectively. The Company’s sale-leaseback obligations had a carrying value of $17,417 and $17,729 and a 
fair market value of $18,289 and $19,120 at April 24, 2004 and April 26, 2003, respectively, as determined 
using estimated interest rates available at April 24, 2004 and April 26, 2003 for similar long-term borrowings. 

Income Taxes 

Income taxes have been computed utilizing the asset and liability approach which requires the 

recognition of deferred tax assets and liabilities for the tax consequences of temporary differences by 
applying enacted statutory tax rates applicable to future years to differences between the financial statement 
carrying amounts and the tax basis of existing assets and liabilities. Valuation allowances are provided when 
it is anticipated that some or all of a deferred tax asset is not likely to be realized. 

Revenue Recognition 

Revenue, net of estimated returns and allowances, is recognized upon the shipment of products or 

upon the completion of services provided to customers, which corresponds to the time when risk of 
ownership transfers, the selling price is fixed, the customer is obligated to pay and the Company has no 
significant remaining obligations. Cash received in advance from customers is deferred on our balance 
sheet as a current liability and recognized upon the shipment of products or upon the completion of 
services provided to customers. 

Concentration of Credit Risks 

The Company grants credit to customers in the ordinary course of business. The majority of the 
Company’s customers are school districts and schools. Concentration of credit risk with respect to trade 
receivables is limited due to the significant number of customers and their geographic dispersion. During 
fiscal 2004, 2003 and 2002, no customer represented more than 10% of revenues or accounts receivable. 

Vendor Rebates 

Vendor rebates relating to product purchases are recognized as a reduction in cost of revenues over 

the estimated period the related products are sold.   

Deferred Catalog Costs 

Deferred catalog costs represent costs which have been paid to produce Company catalogs, net of 

vendor cooperative advertising payments, which will be used in and benefit future periods. Deferred catalog 
costs are amortized in amounts proportionate to expected revenues over the life of the catalog, which is one 
year or less. Amortization expense related to deferred catalog costs is included in the consolidated statements 
of operations as a component of selling, general and administrative expenses. Such amortization expense for 
fiscal years 2004, 2003 and 2002 was $33,084, $28,686 and $28,658, respectively.  

Shipping and Handling Costs 

The Company accounts for shipping and handling costs billed to customers as a component of 

revenues. The Company accounts for shipping and handling costs incurred as a cost of revenues for 

36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

shipments made directly from vendors to customers. For shipments made from the Company’s 
warehouses, the Company accounts for shipping and handling costs incurred as a selling, general and 
administrative expense. The amount of shipping and handling costs included in selling, general and 
administrative expenses for fiscal years 2004, 2003 and 2002 was $40,364, $35,958 and $29,909, 
respectively. 

Foreign Currency Translation 

The financial statements of foreign subsidiaries have been translated into U.S. dollars in accordance 

with SFAS No. 52, “Foreign Currency Translation.” All balance sheet accounts have been translated using 
the exchange rates in effect at the balance sheet date. Amounts in the statements of operations have been 
translated using the average exchange rate for the year. Resulting translation adjustments are included in 
foreign currency translation adjustment within other comprehensive income. 

Stock-Based Compensation 

The Company accounts for its employee stock option plans under the recognition and measurement 

principles of Accounting Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to 
Employees,” and related Interpretations. Under APB Opinion No. 25, no stock-based compensation is 
reflected in net income, as all options granted under the plans had a fixed exercise price equal to the market 
value of the underlying common stock on the date of grant and the related number of shares granted is fixed 
at that point in time. Had compensation expense related to the Company’s stock option grants to 
employees and directors been recognized based upon the fair value of the stock options on the grant date 
under the methodology prescribed by SFAS No. 123, “Accounting for Stock Based Compensation,” the 
Company’s net income and net income per share would have been impacted as indicated in the following 
table:         

Fiscal 
2004 

Fiscal 
2003 

Fiscal 
2002 

Net income, as reported......................................................  $  40,797 
 Deduct: Total stock-based employee compensation 
   expense determined under fair value based method  

$  39,590 

$  21,779 

for all awards, net of related tax effects ........................    

(2,682) 
Pro forma net income .........................................................   $  38,115 

(2,632) 
$  36,958 

(2,856) 
$  18,923 

EPS: 
   As reported: 
      Basic...........................................................................   $ 
  Diluted........................................................................   $ 

2.17 
1.94 

$ 
$ 

2.16 
1.94 

   Pro forma: 

  Basic...........................................................................   $ 
  Diluted........................................................................   $ 

2.02 
1.82 

$      2.02 
$      1.83 

$ 
$ 

$ 
$ 

1.22 
1.17  

1.06 
1.02 

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

The fair value of options granted (which is amortized to expense over the option vesting period in 

determining the pro forma impact) is estimated on the date of grant using the Black-Scholes single 
option pricing model with the following weighted average assumptions: 

Fiscal 
2004 

Fiscal 
2003 

Fiscal 
2002 

Expected life of option  ...................................................  
Risk free interest rate.......................................................  
Expected volatility of stock.............................................  

6.6 years 
3.19% 
51.78% 

7 years 
3.86% 
55.04% 

7 years 
4.85% 
58.38% 

Recent Accounting Pronouncements 

In January 2003, the FASB issued FIN 46, “Consolidation of Variable Interest Entities – An 
Interpretation of ARB No. 51.” FIN 46 requires companies with variable interests in variable interest 
entities to evaluate whether they must consolidate these entities subject to the provisions included in FIN 
46. The consolidation requirements of FIN 46 apply immediately to variable interest entities created after 
January 31, 2003. The consolidation requirements apply to entities created prior to January 31, 2003 in 
the first fiscal year or interim period beginning after June 15, 2003. The Company adopted the provisions 
of FIN 46 during fiscal 2003 by evaluating the impact of FIN 46 as it related to the Company’s accounts 
receivable securitization. The adoption of FIN 46 did not have a material impact on the Company’s 
financial position, results of operations or cash flows. In December 2003, the FASB issued a revised    
FIN 46 (FIN 46R), “Consolidation of Variable Interest Entities – An Interpretation of ARB No. 51,” 
which revised certain provisions of FIN 46. The adoption of FIN 46R during fiscal 2004 did not have a 
material impact on the Company’s financial position, results of operations or cash flows. 

In May 2003, the FASB issued SFAS No. 150, “Accounting for Certain Financial Instruments 

with Characteristics of Both Liabilities and Equity.” This statement establishes standards for how an 
issuer classifies and measures certain financial instruments with characteristics of both liabilities and 
equity. This statement is effective for financial instruments entered into or modified after May 31, 2003, 
and otherwise is effective at the beginning of the first interim period beginning after June 15, 2003. The 
adoption of this standard did not have a material impact on the Company’s financial position, results of 
operations or cash flows. 

Reclassifications 

Certain amounts previously reported have been reclassified to conform with the current year 

presentation. 

38

 
 
 
       
 
 
 
 
 
 
  
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

NOTE 3—GOODWILL AND OTHER INTANGIBLE ASSETS  

The following table presents details of the Company’s intangible assets, excluding goodwill: 

April 24, 2004 
Amortizable intangible assets: 
  Customer relationships  
  Non-compete agreements 
  Tradenames and trademarks 
  Order backlog and other 

  Total amortizable intangible assets 

Non-amortizable intangible assets: 
  Perpetual license agreement 
  Tradenames and trademarks 

  Total non-amortizable intangible assets 

  Total intangible assets 

April 26, 2003 
Amortizable intangible assets: 
  Customer relationships  
  Non-compete agreements 
  Order backlog and other 

  Total amortizable intangible assets 

Non-amortizable intangible assets: 
  Perpetual license agreement 
  Tradenames and trademarks 

  Total non-amortizable intangible assets 

  Total intangible assets 

Gross 
Value 

Accumulated 
Amortization 

   Net Book  
    Value 

$ 37,101 
6,956 
2,722 
        558 
47,337 

12,700 
     2,122 
   14,822 
$ 62,159 

$  (4,189) 
(2,090) 
(58) 
       (165) 
(6,502) 

− 
             − 
             − 
$  (6,502) 

$ 32,912 
4,866 
2,664 
       393 
40,835 

12,700 
     2,122 
   14,822 
$ 55,657 

Gross 
Value 

Accumulated 
Amortization 

   Net Book  
    Value 

$ 25,550 
5,916 
        759 
32,225 

12,700 
     2,312 
   15,012 
$ 47,237 

$  (1,951) 
(1,408) 
       (238) 
(3,597) 

− 
             − 
             − 
$  (3,597) 

$ 23,599 
4,508 
        521 
28,628 

12,700 
     2,312 
   15,012 
$ 43,640 

Intangible asset amortization expense included in selling, general and administrative 
expenses for fiscal years 2004, 2003 and 2002 was $3,635, $2,900, and $1,131, respectively. 

Estimated intangible asset amortization expense for each of the five succeeding fiscal years 

is estimated to be: 

2005 ....................................................................... $3,412 
2006 ......................................................................... 3,363 
2007 ......................................................................... 3,260 
2008 ......................................................................... 3,104 
2009 ......................................................................... 2,984 

The following information presents changes to goodwill during the period beginning April 28, 

2002 through April 24, 2004: 

Segment 
Traditional...
Specialty......
  Total..........

Balance at 
April 27, 2002 
$ 159,916 
   231,030 
$ 390,946 

Fiscal 2003 
Acquisitions  Adjustments 

$   4,930 
   31,620 
$ 36,550 

$     (14) 
     3,190 
$   3,176 

Balance at 
April 26, 2003 
$164,832 
   265,840 
$430,672 

Fiscal 2004 
Acquisitions  Adjustments 
$     311 
    2,814 
$  3,125 

$            - 
    28,242 
$  28,242 

Balance at 
April 24, 2004 
$  165,143 
    296,896 
$  462,039 

39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

The Specialty segment adjustments during fiscal 2003 of $3,190 are primarily associated with 
Premier Agendas. Specifically, $447 is for exit costs, consisting of employee termination and facility 
closure costs related to the closure of regional sales offices, which was substantially completed during 
fiscal 2003. Additional adjustments of $2,611 are primarily from foreign currency translation. In addition 
to the Premier Agenda adjustments, $132 in adjustments relate to the Premier Science acquisition, with 
$100 in adjustments representing additional purchase price related to an earn-out provision, which was 
paid in fiscal 2003, and $32 of final purchase accounting adjustments.  The Traditional segment 
adjustments during fiscal 2004 of $311 primarily relate to final purchase accounting adjustments for J.L. 
Hammett.  The Specialty segment adjustments during fiscal 2004 of $2,814 are comprised of $2,138 
related to foreign currency translation, $491 related to final purchase accounting adjustments for ABC 
School Supply and $185 related to other final purchase price and purchase accounting adjustments. 

NOTE 4—BUSINESS COMBINATIONS 

Fiscal 2004 

On May 30, 2003, the Company acquired the stock of Select Agendas, a Canadian-based company, 

for an aggregate purchase price, net of cash acquired, of $17,148. This transaction was funded in cash 
through borrowings under the Company’s credit facility. The business operates from Montreal, Quebec and 
primarily markets student agenda products to customers in the United States and Canada. The acquisition is 
expected to create synergies with our existing agenda business. The preliminary purchase price allocation, 
which is subject to change, resulted in goodwill of $13,147, which is expected to be fully deductible for tax 
purposes. In addition, acquired intangible assets totaled $3,494, consisting primarily of order backlog, a 
tradename and customer relationships. The results of this acquisition have been included in the Specialty 
segment results since the date of acquisition. The Company continues to evaluate integration opportunities 
with this acquired business, which may result in purchase accounting adjustments during fiscal 2005. 

On January 16, 2004, the Company acquired the stock of Califone Holding Inc., the parent of 

Califone International, Inc. (collectively “Califone”) for an aggregate purchase price, net of cash 
acquired, of $26,454. This transaction was funded in cash through borrowings under the Company’s 
credit facility. The business operates from Chatsworth, California and is the leading developer of quality 
sound presentation systems including state of the art multimedia, audio-visual and presentation equipment 
for schools and industry. The acquisition adds proprietary sound presentation systems to the Company’s 
resource offerings. The preliminary purchase price allocation, which is subject to change, resulted in 
goodwill of $15,095, most of which is not deductible for tax purposes. The results of this acquisition have 
been included in the Specialty segment since the date of acquisition. The Company continues to evaluate 
integration opportunities with this acquired business, which may result in purchase accounting 
adjustments during fiscal 2005. 

The Company engaged a third-party to perform a valuation of Califone’s intangible assets. 

Details of Califone’s acquired intangible assets are as follows: 

Acquired Intangibles 
Customer Relationships 
Tradename 
Non-compete agreements 
Order backlog 
   Total acquired intangibles 

Amortization 
Life 
17 years 
30 years 
3.5 years 
6 months 

Allocated 
Value 
$  9,800 
2,100 
650 
         27 
$12,577 

40

 
 
 
 
 
  
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

On January 30, 2004, the Company acquired select assets of the Children’s Publishing business of 

McGraw-Hill Education, a division of The McGraw-Hill Companies, for an aggregate purchase price of 
$45,684. This transaction was funded with cash on hand and from borrowings under the Company’s credit 
facility. The business operates from Columbus, Ohio, and develops, produces, markets and distributes 
supplemental education materials. The acquisition adds proprietary education titles to the Company’s 
resource offerings, and also complements our Childcraft division’s publishing efforts. The preliminary 
purchase price allocation, which is subject to change, resulted in no goodwill or intangible assets. The 
results of this acquisition have been included in the Specialty segment since the date of acquisition. The 
Company continues to evaluate integration opportunities with this acquired business, which may result in 
purchase accounting adjustments during fiscal 2005. 

Fiscal 2003 

On August 14, 2002 the Company acquired ABC School Supply and related affiliates (“ABC”) 

for an aggregate purchase price, net of cash acquired, of $30,111, which was funded in cash through 
borrowings under the Company’s credit facility. As part of the acquisition, the Company also assumed 
$11,449 of debt. ABC, a producer and marketer of pre-K through eighth grade educational products, is 
headquartered in Duluth, Georgia. The acquisition has created synergies with our early childhood and key 
accounts group. The purchase price allocation resulted in goodwill of $31,505, which is not deductible for 
tax purposes. The results of this acquisition and the related goodwill have been included in both the 
Traditional and Specialty segment results since the date of acquisition. 

During fiscal 2003 and fiscal 2004, the Company closed ABC’s manufacturing facility in 

Lineville, Alabama, closed ABC’s distribution center in Duluth, Georgia, and consolidated various 
administrative functions with its Childcraft division and Traditional segment. In accordance with this 
plan, the Company recorded $1,004 in liabilities for severance and termination costs to cover 
approximately 150 terminated employees and $1,658 in liabilities for facility closure and consolidation 
costs.  

The Company engaged a third-party to perform a valuation of ABC’s intangible assets. Details of 

ABC’s acquired intangible assets are as follows: 

Acquired Intangibles 
Amortizable intangibles: 
  Customer relationships ................
  Order backlog ..............................
  Total .........................................

Non-amortizable intangibles: 
  Tradenames .................................
  Total acquired intangibles ........

Allocated 
Value 

Amortization 
Life 

$  4,630 
       140 
  4,770 

    1,420 
$  6,190 

15 years 
6 months 
14.6 years 

N/A 
N/A 

On August 30, 2002, the Company acquired the remaining wholesale operations of J.L. Hammett 

(“Hammett”) for an aggregate purchase price of $13,503, which was funded in cash through borrowings 
under the Company’s credit facility. The business operated from Braintree, Massachusetts and Romulus, 
New York, and primarily marketed pre-K through twelfth grade educational products to charter schools 
and national child care centers. The acquisition has created synergies with our key accounts group in the 
Traditional segment. The purchase price allocation resulted in goodwill of $1,749 which is expected to be 
fully deductible for tax purposes, and intangible assets of $2,685, consisting primarily of non-compete 

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

agreements. The results of this acquisition and the related goodwill have been included in the Traditional 
segment results since the date of acquisition. 

On February 26, 2003, the Company acquired the video division of Sunburst Technology 
Corporation for an aggregate purchase price of $7,750, which was funded in cash through borrowings 
under the Company’s credit facility. The business operated from Pleasantville, New York and primarily 
marketed and developed proprietary videos covering character education and health and guidance 
curriculums for middle and high schools. The acquisition has created synergies with our Teacher’s Video 
division. The purchase price allocation resulted in goodwill of $3,994 which is expected to be fully 
deductible for tax purposes, and intangible assets of $1,898, consisting primarily of customer 
relationships. The results of this acquisition and the related goodwill have been included in the Specialty 
segment results since the date of acquisition.  

Fiscal 2002 

On December 21, 2001, the Company acquired all of the issued and outstanding shares of capital 
stock of Premier Agendas, Inc. and Premier School Agendas Ltd. (together “Premier Agendas”). Premier 
Agendas, headquartered in Bellingham, Washington, is the largest provider of academic agendas in the 
United States and Canada. The aggregate purchase price, net of cash acquired, of $155,931, included a 
$4,012 six-month note payable to the former owners of Premier Agendas. The note was paid in full in 
fiscal 2003. The balance of the purchase price was funded primarily through borrowings under the 
Company’s existing credit facility. The Company has integrated its existing student agenda brands Time 
Tracker and Hammond & Stephens into the Premier Agendas business. The results of this acquisition 
have been included in the Specialty segment results since the date of acquisition. 

The total purchase price was allocated to the tangible and intangible assets and liabilities acquired 

based upon their respective fair values as of the closing date of the acquisition. The total purchase price 
resulted in goodwill of $128,059, which is not deductible for income tax purposes. An allocation of the 
purchase price has been made to major categories of assets and liabilities as follows: 

  Current assets ....................................................................  $  11,166 
6,684 
  Property, plant and equipment and other  .........................   
Identifiable intangible assets.............................................    32,077 
  Goodwill ...........................................................................    128,059  
  Liabilities assumed............................................................    (22,055) 
  $155,931 

42

 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

The Company engaged a third-party to perform a valuation of Premier Agendas’ intangible 

assets. Details of Premier Agendas’ acquired identifiable intangible assets are as follows: 

Acquired Intangibles 
Amortizable intangibles: 
  Customer relationships .............
  Order backlog ...........................
  Non-compete agreements .........
  Total ......................................

Non-amortizable intangibles: 
  Perpetual license agreement .....
  Total acquired intangibles .....

Allocated 
Value 

Amortization 
Life 

$ 18,900 
400 
         77 
19,377

   12,700 
$ 32,077 

15 years 
1 year 
2 years 
14.7 years 

N/A 
N/A 

Also during fiscal 2002, the Company acquired three other businesses, accounted for under the 

purchase method of accounting, for a total purchase price, net of cash acquired, of $9,666 including $300 
paid for non-compete agreements. The following transactions were paid for with cash and 120 shares of 
School Specialty, Inc. common stock: 

•  April 2002 – Certain assets of the K-12 wholesale business of Bradburn School Supply, Inc., a 
marketer of supplemental educational supplies which have been integrated into the Greenville, 
Wisconsin facility. Results are included in the Traditional segment since the date of 
acquisition. 

•  October 2001 – Premier Science, a start-up science curriculum company which is operated 

from the Mansfield, Ohio facility. Results are included in the Specialty segment since the date 
of acquisition. 

•  May 2001 – Envision, Inc., based in Grand Junction, Colorado, a designer, producer and 

marketer of student agenda books. Results are included in the Specialty segment since the date 
of acquisition. The purchase price included 120 shares of School Specialty, Inc. common 
stock. 

The acquisitions resulted in goodwill of approximately $7,010, which is fully deductible for tax 

purposes.  The resulting goodwill from the Bradburn acquisition of $747 is included in the Traditional 
segment, and the goodwill from the Premier Science and Envision acquisitions of $6,263 is included in 
the Specialty segment.  

The following information presents the unaudited pro forma results of operations of the Company 
for fiscal 2004 and 2003, and includes the Company’s consolidated results of operations and the results of 
the companies acquired during fiscal 2004 and fiscal 2003 as if all such purchase acquisitions had been 
made at the beginning of fiscal 2003.  The results presented below include certain pro forma adjustments 
to reflect the amortization of certain amortizable intangible assets (which exclude acquired backlog of 
$757 given that the amortization period is less than one year), adjustments to interest expense, and the 
inclusion of an income tax provision on all earnings: 

43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

Revenues .........................
Net income ......................

Net income per share: 

Fiscal 2004 
$967,368 
39,241 

Fiscal 2003 
$997,807 
35,184 

Basic.............................
Diluted..........................

$      2.08 
$      1.87 

$      1.92 
$      1.75 

The pro forma results of operations have been prepared using unaudited historical results of 

acquired companies. These unaudited pro forma results of operations are prepared for comparative 
purposes only and do not necessarily reflect the results that would have occurred had the acquisitions 
occurred at the beginning of fiscal 2003 or the results that may occur in the future. 

NOTE 5—BUSINESS DISPOSITION 

On February 29, 2004, the Company sold the stock of Living & Learning, Ltd., a division based 
in the United Kingdom of the Children’s Publishing business, which was acquired on January 30, 2004, 
for a preliminary sale price of $4,229. The Company received cash proceeds of $4,026 during fiscal 2004, 
and the remaining balance due of $203 will be received during fiscal 2005.  

NOTE 6—PROPERTY, PLANT AND EQUIPMENT 

Property, plant and equipment consist of the following:  

April 24, 
    2004 

502 
Land ......................................................................................................   $ 
4,005 
Projects in progress ..............................................................................  
28,690 
Buildings and leasehold improvements ..............................................  
50,221 
Furniture, fixtures, and other ...............................................................  
29,217 
Machinery and warehouse equipment ................................................  
  112,635 
Total property, plant and equipment ............................................  
Less: Accumulated depreciation .........................................................  
(47,341) 
  Net property, plant and equipment...............................................   $  65,294 

    April 26, 
        2003   
502 
$ 
2,375 
27,291 
45,159 
24,144 
99,471 
(35,502) 
$  63,969  

Depreciation expense for fiscal years 2004, 2003, and 2002 was $14,079, $12,621 and $10,067, 

respectively.  

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

NOTE 7—DEBT 

Long-Term Debt 

Long-term debt consists of the following:  

April 24, 
  2004 

Credit facility..........................................................................................  $  14,400 
  282,500 
Convertible debt ..................................................................................... 
17,417 
Sale-leaseback obligations..................................................................... 
311 
Capital lease obligations ........................................................................ 
  314,628 
Total debt ..................................................................................... 
(524) 
Less: Current maturities......................................................................... 
Total long-term debt ....................................................................  $  314,104 

April 26, 
   2003   
$  125,700 
  149,500 
17,729 
427 
  293,356 
(512) 
$  292,844 

On September 30, 1998, the Company entered into a five year secured $350,000 credit facility (the 

“credit facility”) with a syndicate of financial institutions, led by Bank of America, N.A. as Agent, consisting 
of a $250,000 revolving loan and a $100,000 term loan. Interest accrued at a rate of, at the Company’s option, 
either LIBOR plus an applicable margin of up to 2.25% or the lender’s base rate plus an applicable margin of 
up to 1.00%. The Company also paid a fee of up to 0.5% on the unborrowed amount under the revolving 
loan. On April 11, 2003, the Company amended the credit facility. The amended credit facility matures on 
April 11, 2006 and provides for a $250,000 revolving loan. Interest accrues at a rate of, at the Company’s 
option, either LIBOR plus an applicable margin of up to 2.75%, or the lender’s base rate plus an applicable 
margin of up to 1.50%. The Company also pays a commitment fee of up to 0.5% on unborrowed funds.   

The credit facility is secured by substantially all of the assets of the Company and contains certain 

financial covenants.  The Company was in compliance with these covenants at April 24, 2004.  The effective 
interest rate under the credit facility for fiscal 2004 was 7.01%, which includes amortization of the loan 
origination fee of $542 and commitment fee on unborrowed funds of $942. The effective interest rate under 
the credit facility for fiscal 2003 was 5.22%, which includes amortization of the loan origination fee of 
$1,207 and commitment fee on unborrowed funds of $621. 

On July 30, 2001, the Company sold an aggregate principal amount of $130,000 of 6.0% convertible 

subordinated notes of the Company that are due in full on August 1, 2008. On August 2, 2001, the initial 
purchasers of the notes exercised their option to purchase additional notes in full and purchased an additional 
$19,500 aggregate principal amount of the notes. The notes are convertible at any time prior to maturity into 
shares of School Specialty, Inc. common stock at a conversion price of $32.29 per share and accrue interest 
payable semi-annually. There are no scheduled principal payments due prior to maturity. The Company used 
the total net proceeds from the offering of $144,590 to repay a portion of the debt outstanding under the credit 
facility. The $149,500, 6.0% convertible subordinated notes have been included in the Company’s diluted 
earnings per share calculations in fiscal 2004 and fiscal 2003, but have been excluded from the fiscal 2002 
diluted earnings per share calculations because it was anti-dilutive. 

On July 18, 2003, the Company sold an aggregate principal amount of $110,000 of convertible 

subordinated notes due August 1, 2023. On July 30, 2003, the initial purchasers of the notes exercised their 
option to purchase additional notes and purchased an additional $23,000 of these notes. The notes carry an 
annual interest rate of 3.75% until August 1, 2010, at which time the notes will cease bearing interest and 
the original principal amount of each note will commence increasing daily by the annual rate of 3.75%. 
Depending on the market price of the notes, the Company will make additional payments of interest 

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

commencing August 1, 2008. The notes, which provide for a contingent conversion feature, are convertible 
into shares of the Company’s common stock at an initial conversion price of $40.00 per share if the closing 
price of the Company’s common stock on The Nasdaq National Market exceeds $48.00 for a specified 
amount of time and under certain other circumstances. The Company used the total net proceeds from the 
offering of $128,999 to repay a portion of the debt outstanding under the Company’s credit facility. The 
$133,000, 3.75% convertible subordinated notes have no current impact on the Company’s diluted earnings 
per share calculations because conditions under which the notes may be converted have not been satisfied. 

In November 2000, the Company entered into two sale-leaseback transactions which are accounted 

for as financings due to a technical default provision within the leases which could allow, under remote 
circumstances, for continuing ownership involvement by the Company in the two properties. Under the 
agreements, the Company recorded debt of $18,525, which has an effective interest rate of 8.97%, excluding 
amortization of loan fees. The leases expire in November 2020. 

The Company entered into an interest rate swap agreement on December 13, 2000 (effective date of 

January 2, 2001), with The Bank of New York covering $50,000 of the outstanding borrowings under the 
credit facility.  On April 29, 2001, the Company began accounting for the swap in accordance with SFAS No. 
133, “Accounting for Derivative Instruments and Hedging Activities,” which requires derivative instruments, 
such as this interest rate swap, to be recorded on the balance sheet as either an asset or a liability measured at 
fair value. The swap was designated as a cash flow hedge and was considered highly effective throughout its 
term. As a result of adopting SFAS No. 133, the Company recognized the fair value of the swap liability of 
$660 ($396 net of tax) with the net of tax offset to accumulated other comprehensive income (loss) on the 
date of adoption. Subsequent net of tax changes in the swap’s fair value of $163 were recorded as a 
component of accumulated other comprehensive loss during fiscal 2002, all of which was reclassified to the 
fiscal 2002’s consolidated statement of operations when the hedged item affected earnings. The swap 
agreement fixed the 30-day LIBOR interest rate at 6.07% per annum on the $50,000 notional amount and had 
a one-year term which expired on January 2, 2002.  

As a result of the above swap agreements, interest expense was increased in fiscal 2002 by $931. 

Maturities of Long-Term Debt 

Maturities of long-term debt, including capital lease obligations, for subsequent fiscal years, are as 

follows:  

2005 ..........................................................................  
2006 ..........................................................................  
2007 ..........................................................................  
2008 ..........................................................................  
2009 ..........................................................................  
Thereafter..................................................................  
Total maturities of long-term debt....................  

$ 

524 
14,901 
532 
572 
150,109 
147,990 
$  314,628 

NOTE 8—SECURITIZATION OF ACCOUNTS RECEIVABLE 

The Company and certain of its U.S. subsidiaries entered into an agreement (the “Receivables 

Facility”) in November 2000 with a financial institution whereby it sells on a continuous basis an undivided 
interest in all eligible trade accounts receivable. Pursuant to the Receivables Facility, the Company formed 
New School, Inc. (“NSI”), a wholly-owned, special purpose, bankruptcy-remote subsidiary. As such, the 

46

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

assets of NSI will be available first and foremost to satisfy the claims of the creditors of NSI. NSI was formed 
for the sole purpose of buying and selling receivables generated by the Company and certain subsidiaries of 
the Company. Under the Receivables Facility, the Company and certain subsidiaries transfer without recourse 
all their accounts receivables to NSI. NSI, in turn, has sold and, subject to certain conditions, may from time 
to time sell an undivided interest in these receivables and is permitted to receive advances of up to $100,000 
for the sale of such undivided interest. The Company receives a fee from the financial institution for billing 
and collection functions, which remain the responsibility of the Company that approximates fair value. The 
agreement, as amended, expires on November 18, 2004. The Company’s retained interests in the receivables 
sold are recorded at fair value, which approximates cost, due to the short-term nature of the receivables sold. 

This two-step transaction is accounted for as a sale of receivables under the provision of SFAS No. 
140, “Accounting for Transfers and Servicing of Financial Assets and Extinguishment of Liabilities.” There 
was $50,000 advanced under the Receivables Facility at April 24, 2004 and $46,000 advanced at April 26, 
2003, accordingly, these amounts of accounts receivable have been removed from the consolidated balance 
sheets. Costs associated with the sale of receivables, primarily related to the discount and loss on sale, were 
$1,183, $1,839 and $1,985 and are included in other expenses in the consolidated statement of operations for 
fiscal years 2004, 2003 and 2002, respectively. 

NOTE 9—INCOME TAXES 

The provision for income taxes consists of: 

Current income tax expense: 
  Federal...................................................................................................  $  15,044 
  State.......................................................................................................        2,224 
17,268 
Deferred income tax expense  .................................................................        8,647 
Total provision for income taxes ..................................................  $  25,915 

Total current income tax expense ................................................. 

  $  16,453 
       1,772 
18,225 
       8,222 
  $ 26,447 

 $    4,485 
      1,701 
6,186 
      8,335 
 $  14,521 

Fiscal 
2004 

Fiscal 
2003 

Fiscal 
2002 

  Deferred taxes are comprised of the following:  

April 24, 
2004 

April 26, 
2003 

Current deferred tax assets (liabilities): 
  Inventory ...............................................................................................  $    1,876 
2,097 
  Allowance for doubtful accounts......................................................... 
264 
  Net operating loss carryforward........................................................... 
  Accrued liabilities................................................................................. 
1,423 
  Accrued restructuring ...........................................................................             97 
Total current deferred tax assets ...................................................        5,757 

Long-term deferred tax assets (liabilities): 
924 
  Net operating loss carryforward........................................................... 
(4,354) 
  Property and equipment ....................................................................... 
  Accrued liabilities................................................................................. 
(1,696) 
  Intangible assets....................................................................................     (37,427) 
Total long-term deferred tax liabilities .........................................     (42,553) 
  Net deferred tax liabilities .............................................................  $ (36,796) 

$    1,796 
1,860 
510 
- 
          158 
       4,324 

2,179 
(2,370) 
- 
   (28,355) 
   (28,546) 
$ (24,222) 

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

At April 24, 2004, the Company had federal net operating loss carryforwards, which are subject to 

annual federal limitations on utilization pursuant to IRS Code Section 382, of $755, which expire during 
fiscal years 2020-2021.  The Company has state net operating losses of approximately $21,046, which expire 
during fiscal years 2007-2023. The Company believes that the realization of the deferred tax assets is more 
likely than not, based on the expectation that the Company will generate the necessary taxable income in 
future periods and, accordingly, no valuation reserve has been provided. 

The Company’s effective income tax rate varied from the U.S. federal statutory tax rate as follows:  

U.S. federal statutory rate ..............................................................  
State income taxes, net of federal income tax benefit....................  
Other ..............................................................................................  
Effective income tax rate ...............................................................  

NOTE 10—OPERATING LEASE COMMITMENTS 

Fiscal 
2004 
35.0% 
3.5 
   0.3 
 38.8% 

Fiscal 
2003 
35.0% 
3.7 
   1.3 
 40.0% 

Fiscal 
2002 
35.0%  
4.5 
    0.5 
  40.0% 

The Company leases various types of warehouse and office facilities and equipment, under 

noncancelable lease agreements which expire at various dates. Future minimum lease payments under 
noncancelable operating leases for the Company’s fiscal years are as follows:  

2005...................................................................................................................  $ 
2006................................................................................................................... 
2007................................................................................................................... 
2008................................................................................................................... 
2009................................................................................................................... 
Thereafter.......................................................................................................... 
  Total minimum lease payments..................................................................  $ 

10,385 
9,378 
7,825 
5,972 
3,856 
41,012 
78,428 

Rent expense for fiscal 2004, 2003 and 2002, was $9,964, $9,228 and $8,398, respectively. 

NOTE 11—EMPLOYEE BENEFIT PLANS 

On June 9, 1998, the Company implemented the School Specialty, Inc. 401(k) Plan (the “401(k) 
Plan”) which allows employee contributions in accordance with Section 401(k) of the Internal Revenue 
Code.  The Company matches a portion of employee contributions and virtually all full-time employees 
are eligible to participate in the 401(k) Plan after 90 days of service.  In fiscal 2004, 2003, and 2002, the 
Company’s matching contribution expense was $1,813, $1,743 and $670, respectively.  

NOTE 12—SHAREHOLDERS’ EQUITY 

EPS 

Basic EPS excludes dilution and is computed by dividing income available to common shareholders 

by the weighted average number of common shares outstanding for the period.  Diluted EPS reflects the 
potential dilution that could occur if securities to issue common stock were exercised. The following 
information presents the Company’s computations of basic and diluted EPS for the periods presented in the 
consolidated statements of operations: 

48

 
 
 
 
 
 
 
 
       
              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

       Income 
  (Numerator) 

      Shares 
(Denominator) 

Per Share 
 Amount 

Fiscal 2004: 
  Basic EPS........................................................... 
  Effect of dilutive employee stock options......... 
  Effect of dilutive $149,500, 6.0% 

$  40,797 
- 

18,828 
668 

  convertible debt ............................................... 
  Diluted EPS........................................................ 

5,891 
$  46,688 

     4,629 
   24,125 

Fiscal 2003: 
  Basic EPS........................................................... 
  Effect of dilutive employee stock options......... 
  Effect of dilutive $149,500, 6.0%  

  convertible debt ............................................... 
  Diluted EPS........................................................ 

$  39,590 
- 

5,797 
$  45,387 

18,324 
 425 

     4,629 
   23,378 

Fiscal 2002: 
  Basic EPS........................................................... 
  Effect of dilutive employee stock options......... 
  Diluted EPS........................................................ 

$  21,779 
- 
$  21,779 

17,917 
        716 
   18,633 

$  2.17 

$  1.94 

$  2.16 

$  1.94 

$  1.22 

$  1.17 

The Company had additional employee stock options outstanding of 41, 529 and 128 during fiscal 
2004, 2003 and 2002, respectively, that were not included in the computation of diluted EPS because they 
were anti-dilutive. Additionally, the shares issuable upon the conversion of the $149,500, 6.0% convertible 
debt to common stock have been excluded from the computation of fiscal 2002 diluted EPS because they 
were anti-dilutive. The $133,000, 3.75% convertible subordinated notes have no current impact on the 
Company’s diluted EPS because conditions under which the notes may be converted have not been satisfied. 

Employee Stock Plans 

The Company has two stock-based employee compensation plans. On June 10, 1998, the 
Company’s Board of Directors approved the School Specialty, Inc. 1998 Stock Incentive Plan (the “1998 
Plan”) and on August 27, 2002 the Company’s Board of Directors approved the School Specialty, Inc. 
2002 Stock Incentive Plan (the “2002 Plan”).  Both plans have been approved by the Company’s 
shareholders.  The purpose of the 1998 Plan and the 2002 Plan is to provide directors, officers, key 
employees and consultants with additional incentives by increasing their ownership interests in the 
Company.  Under the 1998 Plan, the maximum number of options available for grant is equal to 20% of 
the Company’s outstanding common stock. Under the 2002 Plan, the maximum number of options 
available for grant is 1,500 shares.  

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

A summary of option transactions for fiscal 2002, fiscal 2003 and fiscal 2004 follows: 

  Options   
3,066 
  Balance at April 28, 2001..........................................  
338 
Granted...........................................................  
(339) 
Exercised........................................................  
        (61) 
Canceled.........................................................  
3,004 
  Balance at April 27, 2002..........................................  
387 
Granted...........................................................  
Exercised........................................................  
(389) 
Canceled.........................................................               (55) 
     2,947 
386 
(635) 
        (56) 
     2,642 

  Balance at April 26, 2003..........................................  
Granted...........................................................  
Exercised........................................................  
Canceled.........................................................  
  Balance at April 24, 2004..........................................  

   Options Outstanding    
   Weighted- 
Average 
Exercise 
    Price    
$  16.70 
  24.67 
  17.47 
  17.97 
$  17.48 
  23.88 
  16.64 
  20.56 
$  18.38 
  30.84 
  18.49 
  22.74 
$  20.08 

    Options Exercisable    

 Weighted- 
  Average 
  Exercise 
     Price        
$ 16.47 

 Options  
2,173 

2,192 

$ 16.44 

2,108 

$ 16.76 

1,809 

$ 16.87 

The per share weighted-average fair value of options granted during fiscal years 2004, 2003 and 

2002 was $16.71, $14.20 and $15.53, respectively. 

The following table summarizes information about stock options outstanding at April 24, 2004: 

Range of Exercise Prices 

$12.81 - $15.00 
$15.50 - $15.50 
$16.06 - $24.10 
$24.36 - $59.84 

            Options Outstanding                      
Weighted-
Average 
Exercise 
     Price       

Weighted- 
Average 
     Life      

    Options   

      Options Exercisable     
Weighted-
Average 
Exercise 
     Price      

    Options   

175 
1,157 
732 
   578 
2,642 

5.18 
4.13 
7.02 
8.52 
5.96 

$14.18 
15.50 
21.20 
  29.64 
$20.08 

175 
1,157 
380 
     97 
1,809 

$14.18 
15.50 
19.58 
  27.40 
$16.87 

Options granted are generally exercisable beginning one year from the date of grant in cumulative 

yearly amounts of twenty-five percent of the shares granted and generally expire ten years from the date 
of grant. Options granted to directors and non-employee officers of the Company vest over a three year 
period, twenty percent after the first year, fifty percent (cumulative) after the second year and one-
hundred percent (cumulative) after the third year. 

  On June 20, 2000, the Board of Directors approved the JuneBox.com, Inc. 2000 Equity Incentive 

Plan. JuneBox.com was a wholly owned subsidiary of School Specialty, Inc., and its stock was not 
publicly traded. No options were granted under this Plan during fiscal 2002 and 1,900 options were 
granted at fair market value at the date of grant during fiscal 2001. No options were exercised under this 
Plan. During fiscal 2002, JuneBox.com, Inc. was merged into School Specialty, Inc. The options 

50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

outstanding at that time were replaced with School Specialty, Inc. options under the School Specialty, Inc. 
1998 Stock Incentive Plan. The option holders were in the same economic position immediately before 
and after the replacement of JuneBox.com, Inc. options with School Specialty, Inc. options. The vesting 
provisions and option period of the original grants were not changed. 

NOTE 13—SEGMENT INFORMATION 

The Company’s business activities are organized around two principal business segments, 

Traditional and Specialty, and operate principally in the United States, with limited Specialty segment 
operations in Canada.  Both internal and external reporting conforms to this organizational structure, with 
no significant differences in accounting policies applied.  The Company evaluates the performance of its 
segments and allocates resources to them based on revenue growth and profitability.  While the segments 
serve a similar customer base, notable differences exist in products, gross margin and revenue growth 
rates.  Products supplied within the Traditional segment include consumables (consisting of classroom 
supplies, instructional materials, educational games, art supplies and school forms), school furniture and 
indoor and outdoor equipment.  Products supplied within the Specialty segment primarily target specific 
educational disciplines, such as art, industrial arts, physical education, sciences, and early childhood. This 
segment also supplies student academic planners, videos, DVDs, published educational materials and 
sound presentation equipment. The accounting policies of the segments are the same as those described in 
Summary of Significant Accounting Policies. All intercompany transactions have been eliminated. 

The following table presents segment information: 

Fiscal 
2004 

Fiscal 
2003 

Fiscal 
2002 

Revenues: 
  Traditional...........................................................................  
  Specialty..............................................................................  
Total .............................................................................  

$  468,529 
  438,974 
$  907,503 

$  472,459 
  397,571 
$  870,030 

$  480,922 
  286,465  
$  767,387 

Operating income and income before taxes:  
  Traditional...........................................................................  
  Specialty..............................................................................  
Total ........................................................................ 
  Corporate expenses.............................................................  
  Operating income ........................................................  
  Interest expense and other  .................................................  
Income before taxes.....................................................  

$  47,312 
62,552 
  109,864 
23,745 
86,119 
19,407 
$  66,712 

$  48,193 
57,852 
  106,045 
20,098 
85,947 
19,910 
$  66,037 

$  54,075 
22,576 
76,651 
19,107 
57,544 
21,244 
$  36,300 

Identifiable assets (at fiscal year end): 
  Traditional...........................................................................  
  Specialty..............................................................................  
Total ........................................................................ 
  Corporate assets (1) ............................................................  
Total .............................................................................  

$  260,232 
  477,823 
  738,055 
94,552 
$  832,607 

$  256,335 
  396,412 
  652,747 
83,588 
$  736,335 

$  249,926 
  344,045 
  593,971 
79,671 
$  673,642 

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

Depreciation and amortization of intangible assets  
 and development costs: 
  Traditional...........................................................................  
  Specialty..............................................................................  
Total .............................................................................  
  Corporate.............................................................................  
Total .............................................................................  

Expenditures for property, plant and equipment 
 and development costs: 
  Traditional...........................................................................  
  Specialty..............................................................................  
Total  ....................................................................... 
  Corporate.............................................................................  
Total .............................................................................  

(1)  Includes assets of NSI. 

NOTE 14—ASSETS HELD FOR SALE 

Fiscal 
2004 

Fiscal 
2003 

Fiscal 
2002 

$ 

3,374 
11,118 
14,492 
5,130 
$  19,622 

$ 

3,883 
7,761 
11,644 
4,342 
$  15,986 

$ 

4,003 
4,207 
8,210 
3,313 
$  11,523 

$ 

1,577 
7,467 
9,044 
4,656 
$  13,700 

$ 

1,285 
4,512 
5,797 
6,448 
$  12,245 

$ 

1,847 
2,802 
4,649 
8,064 
$  12,713 

During fiscal 2003, the Company decided to close and market its Lufkin, Texas warehouse as part 

of a plan to reduce the number of warehouses and to align capacity and efficiency to better serve 
customers and reduce overall warehousing costs. The Company recorded an impairment loss, as a 
component of selling, general and administrative expenses, of $1,046, related to the closure. The facility 
is classified as held for sale on the April 26, 2003 consolidated balance sheet. During fiscal 2004, the 
Company entered into an agreement to sell the assets held for sale related to the Lufkin, Texas warehouse 
for a net sales price of $1,108.  

NOTE 15—QUARTERLY FINANCIAL DATA (UNAUDITED) 

The following presents certain unaudited quarterly financial data for fiscal 2004 and fiscal 2003: 

     First      

   Second    

Fiscal  2004 (1) 
    Third    

   Fourth    

    Total    

Revenues ................................................  
Gross profit ............................................  
Operating income (loss) .........................  
Net income (loss) ...................................  

$304,430 
127,929 
49,058 
27,142 

$335,066 
135,865 
53,998 
29,881 

$106,609 
42,304 
(11,801) 
(10,106) 

$161,938 
68,581 
(5,136) 
(6,120) 

$907,503 
374,679 
86,119 
40,797 

Per share amounts: 
   Basic....................................................  
   Diluted ................................................  

$      1.46 
$      1.21 

$      1.59 
$      1.31 

$    (0.53) 
$    (0.53) 

$   (0.32)  
$   (0.32)  

$      2.17  
$      1.94  

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2004, APRIL 26, 2003 AND APRIL 27, 2002 
(In Thousands, Except Per Share Amounts) 

First 

Second 

Third 

Fourth 

Total 

Fiscal 2003  (1) 

Revenues .................................................
Gross profit .............................................
Operating income (loss) ..........................
Net income (loss) ....................................

$  298,027 
124,491 
44,938 
23,956 

$  317,399 
129,909 
53,707 
29,030 

$ 110,554 
42,715 
(9,517) 
(8,541) 

$  144,050 
60,748 
(3,181) 
(4,855) 

$ 870,030 
357,863 
85,947 
39,590 

Per share amounts: 
   Basic.....................................................
   Diluted .................................................

$        1.32 
$        1.08 

$        1.59 
$        1.30 

$    (0.46) 
$    (0.46) 

$     (0.26) 
$     (0.26) 

$       2.16 
$       1.94 

(1)  The Company acquired several businesses during fiscal 2004 and fiscal 2003. The results of 

these businesses have been included in the quarterly financial data since the dates of 
acquisition. 

The summation of quarterly net income per share may not equate to the calculation for the full fiscal 

year as quarterly calculations are performed on a discrete basis. 

53

 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART III 

Item 9A.  Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

Based on an evaluation as of the end of the period covered by this annual report, the Company’s 
principal executive officer and principal financial officer have concluded that the Company’s disclosure 
controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the 
“Exchange Act”)) are effective for the purposes set forth in the definition of the Exchange Act rules.  

Changes in Internal Controls 

There have not been any changes in the Company’s internal control over financial reporting 
identified in connection with the evaluation discussed above that occurred during the Company’s last 
fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company’s 
internal control over financial reporting. 

Item 10.  Directors and Executive Officers of the Registrant 

(a) 

(b) 

(c) 

Executive Officers.  Reference is made to “Executive Officers of the Registrant” in Part I hereof. 

Directors.  The information required by this Item is set forth in our Proxy Statement for the Annual 
Meeting of Shareholders to be held on August 24, 2004, under the caption “Proposal One: Election 
of Directors,” which information is incorporated by reference herein. 

Section 16 Compliance.  The information required by this Item is set forth in our Proxy Statement 
for the Annual Meeting of Shareholders to be held on August 24, 2004, under the caption “Section 
16(a) Beneficial Ownership Reporting Compliance,” which information is incorporated by 
reference herein. 

(d)  We have adopted a Code of Ethics that applies to our directors, officers and employees, including 
the principal executive officer, principal financial officer, principal accounting officer and 
controller. The Code of Ethics is posted on our internet website at www.schoolspecialty.com. We 
intend to satisfy the disclosure requirement under Item 10 of Form 8-K by posting such information 
on our internet website. 

Item 11.  Executive Compensation 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of 
Shareholders to be held on August 24, 2004, under the captions “Executive Compensation,” “Employment 
Contracts and Related Matters,” “Non-Employee Director Compensation,” and “Compensation Committee 
Interlocks and Insider Participation,” which information is incorporated by reference herein. 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related 
Shareholder Matters 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of 

Shareholders to be held on August 24, 2004, under the captions “Security Ownership of Management and 
Certain Beneficial Owners” and “Equity Compensation Plan Information,” which information is 
incorporated by reference herein. 

54

 
 
 
 
 
Item 13.  Certain Relationships and Related Transactions 

Not applicable. 

Item 14.  Principal Accounting Fees and Services 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting 

of Shareholders to be held on August 24, 2004, under the caption “Audit Committee Report,” which 
information is incorporated herein by reference. 

55

 
 
 
 
PART IV 

Item 15.  Exhibits, Financial Statement Schedules, and Reports on Form 8-K 

(a)(1)  Financial Statements (See Part II, Item 8). 

Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of April 24, 2004 and April 26, 2003 

Consolidated Statements of Operations for the fiscal years ended April 24, 2004, April 26, 
2003 and April 27, 2002 

Consolidated Statements of Shareholders’ Equity for the fiscal years ended April 24, 2004, 
April 26, 2003 and April 27, 2002 

Consolidated Statements of Cash Flows for the fiscal years ended April 24, 2004, April 26, 
2003 and April 27, 2002 

Notes to Consolidated Financial Statements 

(a)(2)  Financial Statement Schedule (See Exhibit 99.1). 

Schedule for the fiscal years ended April 24, 2004, April 26, 2003 and April 27, 2002:  Schedule II 
– Valuation and Qualifying Accounts. 

(a)(3)  Exhibits. 

See (c) below. 

(b) 

Reports on Form 8-K. 

The Company furnished one report on Form 8-K during the fourth quarter of fiscal 2004 as follows: 

(1) 

Form 8-K dated February 10, 2004, furnished on February 10, 2004, under Items 7 and 12. 
The Company issued a press release announcing its fiscal 2004 third quarter financial 
results. 

(c) 

Exhibits. 

See the Exhibit Index, which is incorporated by reference herein. 

(d) 

Financial Statements Excluded from Annual Report to Shareholders. 

Not applicable. 

56

 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant 

has caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on July 8, 2004. 

SIGNATURES 

SCHOOL SPECIALTY, INC. 

By: /s/ David J. Vander Zanden 
David J. Vander Zanden 
President and Chief Executive Officer 
(Principal Executive Officer)  

By: /s/ Mary M. Kabacinski 
Mary M. Kabacinski 
Executive Vice President and Chief Financial Officer 
(Principal Financial and Accounting Officer) 

Each person whose signature appears below hereby constitutes and appoints David J. Vander Zanden and 
Mary M. Kabacinski, and each of them, as his or her true and lawful attorney-in-fact and agent, with full power of 
substitution, to sign on his or her behalf individually and in the capacity stated below and to perform any acts 
necessary to be done in order to file any and all amendments to this Annual Report on Form 10-K, and to file the 
same, with all exhibits thereto and all other documents in connection therewith and each of the undersigned does 
hereby ratify and confirm all that said attorney-in-fact and agent, or his substitutes, shall do or cause to be done by 
virtue thereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the 

following persons in the capacities and on the dates indicated below. 

Name 

Title 

/s/ David J. Vander Zanden  
David J. Vander Zanden 

President, Chief Executive Officer 
and Director (Principal Executive Officer) 

Date 

July 8, 2004 

/s/ Mary M. Kabacinski 
Mary M. Kabacinski 

Executive Vice President and Chief Financial 
Officer (Principal Financial and Accounting Officer)  

July 8, 2004 

/s/ Leo C. McKenna 
Leo C. McKenna 

/s/ Jonathan J. Ledecky 
Jonathan J. Ledecky 

/s/ Rochelle Lamm  
Rochelle Lamm 

/s/ Jerome M. Pool 
Jerome M. Pool 

/s/ Terry L. Lay 
Terry L. Lay 

Chairman of the Board 

July 8, 2004 

Director 

Director 

Director 

Director 

57

July 8, 2004 

July 8, 2004 

July 8, 2004 

July 8, 2004