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School Specialty Inc.

schs · NASDAQ Communication Services
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Ticker schs
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Sector Communication Services
Industry Education & Training Services
Employees 1001-5000
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FY2010 Annual Report · School Specialty Inc.
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
______________________________________________ 

FORM 10-K 

______________________________________________ 

[(cid:1)] 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934:   
For the fiscal year ended April 24, 2010 

OR 

[   ] 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

Commission File No. 000-24385 
SCHOOL SPECIALTY, INC. 

(Exact name of Registrant as specified in its charter) 

Wisconsin 
(State or other jurisdiction of 
incorporation or organization) 

W6316 Design Drive 
Greenville, Wisconsin 
(Address of principal executive offices) 

39-0971239 
(I.R.S. Employer 
Identification No.) 

54942 
(Zip Code) 

Registrant’s telephone number, including area code:  (920) 734-5712 

Title of each class 

Common Stock, $0.001 par value 

Name of each exchange on which registered 

Nasdaq Global Select Market 

Securities registered pursuant to Section 12(b) of the Act:   

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

  Yes         No  (cid:1)   

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. 

  Yes         No  (cid:1)   

Indicate  by  check  mark  whether  the  Registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such 
reports), and (2) has been subject to such filing requirements for the past 90 days.  
  Yes  (cid:1)    No        

Indicate by check  mark  whether the registrant has  submitted electronically  and posted on  its corporate  website, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for 
such shorter period that the registrant was required to submit and post such files).  
  Yes        No        

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a 

smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 
12b-2 of the Exchange Act. (Check one): 
Large accelerated filer __   Accelerated filer (cid:1)            Non-accelerated filer __             Smaller reporting company __ 

(Do not check if smaller reporting company) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will 
not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III 
of this Form 10-K or any amendment to this Form 10-K.  [(cid:1)] 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). 

  Yes         No  (cid:1)   

The  aggregate  market  value  of  the  voting  stock  held  by  nonaffiliates  of  the  Registrant,  as  of  October  23,  2009,  was 

approximately $432,783,292.   As of June 11, 2010, there were 18,859,892 shares of the Registrant’s common stock outstanding. 

Portions of the Proxy Statement for the Annual Meeting of Shareholders to be held on August 17, 2010 are incorporated by 

reference into Part III.

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1.  Business 

PART I 

Unless the context requires otherwise, all references to “School Specialty,” the “Company,” “we” or “our” refer to 
School Specialty, Inc. and its subsidiaries.  Our fiscal year ends on the last Saturday in April of each year.  In this 
Annual Report on Form 10-K (“Annual Report”), we refer to fiscal years by reference to the calendar year in which 
they end (e.g., the fiscal year ended April 24, 2010, is referred to as “fiscal 2010”).  

Company Overview 

School Specialty is a leading education company serving the pre-kindergarten through twelfth grade (“preK-12”) 
market with innovative and value-added instructional solutions that address the full spectrum of educational needs, 
from basic school supplies to standards-based curriculum solutions.  The Company offers its products through two 
operating groups: Accelerated Learning Group, formerly called Publishing, and Educational Resources.  The 
Accelerated Learning Group provides core and supplemental curriculum programs that help educators deepen 
students’ subject matter understanding and accelerate the speed of learning.  The group intends to expand its 
portfolio of instructional programs, combining print-based and digital instructional and assessment tools to deliver 
value to educators and build competitive advantages in the marketplace.  The Educational Resources group offers 
educators the broadest range and deepest assortment of basic school supplies, supplemental learning products, 
classroom equipment and furniture available from a single supplier.  That positioning creates competitive 
advantages in the ability to aggregate products and deliver materials in cross curricular and educational category 
kits.  The group further differentiates itself through proprietary product development activities that result in 
innovative approaches to early childhood and student learning.  In addition, a suite of professional services provides 
school administrators with time- and money-saving options in efficient supply chain management, back-to-school 
logistics and construction management services.  

Across both groups, we reach our customers through the industry’s largest sales force of approximately 550 
professionals, 18.5 million catalogs, and our proprietary e-commerce websites. In fiscal 2010, we believe we sold 
products to approximately 70% of the estimated 130,000 schools in the United States and we believe we reached a 
majority of the 3.8 million teachers in those schools. For fiscal 2010 we generated revenues of $896.7 million. 

The following is a more complete description of our two operating groups, or segments. Financial information about 
our segments, as well as geographic information, is included in Note 16 under Item 8, Financial Statements and 
Supplementary Data. 

Accelerated Learning Group Segment  Our Accelerated Learning Group segment is a PreK-12 curriculum-based 
publisher of proprietary and nonproprietary products and services supporting the following areas: 

•  Science 
•  Math 
•  Reading and Math Intervention 
•  Planning and Student Development 
•  Coordinated School Health 

Products in our Accelerated Learning Group segment are typically sold to teachers, curriculum specialists and other 
educators with direct responsibility for advancing student outcomes.   

Accelerated Learning Group develops standards-based curriculum products, supplemental curriculum materials, 
instructional programs and student assessment tools.  Its offerings are both comprehensive and targeted to address 
specific learning needs, drive improved student performance, engage learners and accelerate the learning process.  A 
team of more than 60 product development associates create and work with an impressive stable of outside 
developers, authors, co-publishing strategic partners and consultants to develop educational products and solutions 
that satisfy curriculum standards and improve classroom teaching effectiveness. 

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Our product portfolio is guided by K-12 curriculum standards, which can vary by state, but there is a consistency 
that allows for the creation of nationally marketed programs with the occasional customized development of state-
specific curriculum solutions.  We believe our Accelerated Learning Group operating segment provides a very broad 
collection of educational programs that effectively combines supplemental curriculum solutions, academic planning 
and organization, inquiry based (hands-on) learning, comprehensive learning kits, extensive performance 
assessments, and consultant-led or web-delivered teacher training.   

Our Accelerated Learning Group segment product lines include Wordly Wise 3000®, PremierTM Agendas, Delta 
EducationTM, FOSS®, CPO ScienceTM, Frey Scientific®, Educator’s Publishing Service, Academy of Reading®, 
ThinkMath!TM, MCI®, S.P.I.R.E. ®  and SPARKTM. Our Accelerated Learning Group products and services 
accounted for approximately 29% of School Specialty revenues in fiscal 2010. 

Educational Resources Segment  Our Educational Resources segment provides supplemental educational materials 
to educators in the PreK-12 market.  Products include a comprehensive line of everyday consumables and 
instructional materials.  Educational Resources products are marketed using a category management structure that 
focuses on customer segments within three primary product categories:  Administrator, Educator and Furniture.   
•  The Administrator category offers basic classroom supplies, office products, janitorial and sanitation 

supplies, school equipment, technology products and paper.  

•  The Educator category includes supplemental learning materials, teaching resources, upper-grade-level art 
supplies, early childhood products, physical education equipment and special needs equipment and 
classroom technology.   

•  The Furniture category includes classroom furniture, library furniture, cafeteria furniture, office furniture, 
fixed furniture such as bleachers and lockers, as well as construction and project management services.  

We believe Educational Resources offers the broadest range and deepest assortment of basic school supplies, 
supplemental learning products, classroom equipment and furniture available from a single supplier.  It also 
differentiates its offerings through proprietary product development that results in innovative instructional tools and 
service solutions for the education marketplace.  Its ability to provide offerings across a broad range of educational 
categories, aggregate school purchases, and offer a suite of value-added professional services helps save school 
administrators’ time and money by providing solutions to supply chain issues, back-to-school logistics and 
construction management services. 

Educational Resources products include both national brands and proprietary branded product.  The segment’s well-
known proprietary brands include Education Essentials®, Sportime®, Childcraft®, Sax® Arts & Crafts, Califone®, 
abc®, Abilitations®, School Smart®, Classroom SelectTM and Projects by Design®.   Educational Resources products 
and services accounted for approximately 71% of School Specialty revenues for fiscal 2010. 

Our acquisition strategy has allowed us to solidify our leading position within the industry, expand our educational 
content and curriculum development capabilities, enhance our product and technology offerings and broaden our 
market reach. In addition, our disciplined integration execution has consistently enabled us to reduce redundant 
costs, increase buying power and consolidate call centers and distribution facilities, resulting in improved 
profitability for the businesses we have acquired. We remain focused on organic growth and will continue to pursue 
selective acquisition opportunities that we believe will enhance our position as the leading provider of supplemental 
educational products and services in the United States and Canada. Our business is highly seasonal, with peak sales 
levels occurring from June through October coinciding with the onset of traditional new school years. 

School Specialty, Inc., founded in October 1959, was acquired by U.S. Office Products in May 1996.  In June 1998, 
School Specialty was spun-off from U.S. Office Products in a tax-free transaction.  Our common stock is listed on The 
Nasdaq Global Select Market under the symbol “SCHS.”  In August 2000, we reincorporated from Delaware to 
Wisconsin.  Our principal offices are located at W6316 Design Drive, Greenville, Wisconsin 54942, and our telephone 
number is (920) 734-5712.  Our general website address is www.schoolspecialty.com.  You may obtain, free of charge, 
copies of this Annual Report on Form 10-K as well as our Quarterly Reports on Form 10-Q and our Current Reports on 
Form 8-K (and amendments to those reports) filed with, or furnished to, the Securities Exchange Commission as soon 
as reasonably practicable after we have filed or furnished such reports by accessing our website at 

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http://www.schoolspecialty.com, selecting “Investors” and then selecting the “SEC Filings” link.  Information 
contained in any of our websites is not deemed to be a part of this Annual Report. 

Industry Overview 

The United States preK-12 education market is a large industry that has historically exhibited attractive and stable 
growth characteristics, despite fluctuations in the U.S. economy. For example, during the recessions of 1981-1983, 
1991-1992 and 2001-2002, preK-12 education funding in the United States grew at compound annual growth rates 
(“CAGRs”) of 5.3%, 5.0% and 4.7%, respectively.  However, the significant downturn in the general economy over 
2008 through 2010 has had a major impact on all sectors of the economy, including education.  State budget issues 
have negatively impacted school funding and, in turn, school spending more severely than in prior recessions.  Long 
term though, we expect total educational expenditures (excluding capital outlays and interest on debt) to continue to 
rise when state funding returns to more normalized levels.  While the current macroeconomic crisis has created an 
unprecedented reduction in school budgets, spending per student and student enrollment are the two primary drivers 
of future education expenditures, and each is predicted to rise over the next eight years.  Public and private K-12 
enrollment is projected to rise from 55.5 million in 2008 to 59.8 million by 2018.  Total public school enrollment is 
projected to set new records each year from 2009 to 2018. 

Our focus within the United States preK-12 education market is on supplemental educational products and 
equipment. Our customers are teachers, curriculum specialists, individual schools and school districts who purchase 
products and instructional solutions for school and classroom use. We believe that the supplemental educational 
products and equipment market has generally grown in line with education funding and represented a market in 
excess of $8.5 billion in 2009.    

We believe the supplemental educational products and equipment market is highly fragmented with over 3,000 retail 
and wholesale companies providing products and equipment, a majority of which are family- or employee-owned, 
regional companies that generate annual revenues under $10 million. We believe the increasing customer demands 
for single source suppliers, prompt order fulfillment and competitive pricing are acting as catalysts for industry 
consolidation. In addition, we believe these factors are more important in today’s economic environment, since 
school districts are moving toward increased centralization of their purchasing decision-making.  This includes an 
increasing portion of school spending that is done through large purchasing cooperatives.  We believe these changes 
are driving above-average growth in the demand for curriculum- and age-focused instructional and educational 
products. We believe that these industry trends will have a favorable competitive impact on our business, as we 
believe we are well positioned to utilize our operational capabilities, educational content and curriculum 
development expertise, and broad product offering to meet evolving customer demands. 

Recent Acquisitions 

We have acquired four businesses since May 2005. Purchase prices, net of cash acquired, ranged from $1 million to 
$270 million. 

Fiscal 2010 
AutoSkill International, Inc.  On August 19, 2009, we completed the acquisition of AutoSkill International, Inc. 
(“AutoSkill”) for an aggregate purchase price of $12 million.  AutoSkill is a leading education technology company 
that provides educators with reading and math intervention solutions for struggling students.  This business has been 
integrated into the Company’s Educator’s Publishing Service business within the Accelerated Learning Group 
segment. 

Fiscal 2008 
Sitton Spelling.  On November 30, 2007, we completed the acquisition of Sitton Spelling (“Sitton”) from Egger 
Publishing, Inc. for an all-cash, aggregate purchase price of approximately $6 million.  Sitton offers spelling and 
word skills programs to help educators in the area of reading intervention.  Sitton also has professional development 
programs for educators through nationwide seminars conducted by independent trainers.  This business has been 
integrated into the Company’s Educator’s Publishing Service business within the Accelerated Learning Group 
segment.   

4 

 
 
 
 
 
 
Fiscal 2006 
The Speech Bin, Inc. On December 14, 2005, we acquired certain assets of The Speech Bin, Inc. (“Speech Bin”) for 
an aggregate purchase price of $1 million. Speech Bin® offers books, products and tools to help educators in the 
special needs market, focusing on speech and language.  This business has been integrated into our Abilitations 
offering within the Accelerated Learning Group segment, giving Abilitations a focused vehicle to expand into this 
segment of the special needs market. 

Delta Education, LLC. On August 31, 2005, we acquired all of the membership interests of Delta Education, LLC 
(“Delta”) for $270 million (approximately $10 million of which was to fund above average seasonal working capital 
acquired). Delta is a leading provider of science education instructional materials for the preK-12 education market 
in the United States. The Delta acquisition positioned us as a leading provider of highly differentiated instructional 
materials for the preK-12 education market in the United States, with a significant focus on elementary and 
secondary science, an area that supplements our existing range of product offerings. Consistent with our overall 
growth strategy, the Delta acquisition increased our revenue mix from proprietary and specialty products. It also 
established us as the second largest provider of supplemental science education products. We integrated our Frey 
Scientific business into the Delta business, to form our Science business unit within the Accelerated Learning Group 
segment. 

We attribute our strong competitive position to the following key factors: 

Competitive Strengths 

Clear Market Leader in Fragmented Industry. We one of are the largest provider of supplemental educational 
products and equipment to the preK-12 education market in the United States and Canada. Within our industry, there 
are over 3,000 retail and wholesale competitors, a majority of which are family or employee-owned, regional 
companies that generate annual revenues under $10 million. We believe that our significantly greater scale and 
scope of operations relative to our education competitors provide several competitive advantages, including a 
broader product offering, significant purchasing power, a national distribution network and the ability to manage the 
seasonality and peak shipping requirements of the school purchasing cycle. 

Relatively Stable Industry with Attractive Trends and Dynamics. Government funding for education has 
historically been a consistently popular political issue enjoying broad-based voter support.  Public school 
expenditure data from the 1988-89 school year to the 2006-07 school year reveal year-over-year spending increases 
in each of those years, and an 18-year average annual increase of 5.8%. While current economic conditions are 
negatively affecting state budgets and education funding, supplemental educational products remain a small 
percentage of a school’s annual budget and a large majority of these products are consumable.   

Largest Product Offering and Premier Brands. With over 75,000 items ranging from classroom supplies, furniture 
and playground equipment, and supplemental curriculum solutions, we believe we are the only national provider of 
a full range of supplemental educational products and equipment to meet substantially all of the needs of schools 
and teachers in the preK-12 education market.  Our breadth of offerings creates opportunities to repurpose or 
repackage traditional supplemental materials with supplemental curriculum solutions into kits or groups of related 
items that our customers value.  In addition, we believe we have many of the most established brands in the industry 
that are recognized by educators across the country, with some brands more than 100 years old. We believe that the 
brand loyalty our products enjoy represents a significant competitive advantage. In addition, approximately 40% of 
our revenues are derived from our proprietary products, many of which are curriculum-based, which typically 
generate higher margins than our non-proprietary products. 

Unparalleled Customer Reach and Relationships. We have developed a highly integrated, two-tiered sales and 
marketing approach which we believe provides us with an unparalleled ability to reach teachers and curriculum 
specialists as well as school district and individual school administrators. We reach our customers through the 
industry’s largest sales force of approximately 550 professionals, catalog mailings and our proprietary e-commerce 
websites. In fiscal 2010, we believe we sold products to approximately 70% of the estimated 130,000 schools in the 
United States and reached a majority of the 3.8 million teachers in those schools. We utilize our extensive customer 

5 

 
 
 
 
 
 
 
databases to selectively target the appropriate customers for our catalog offerings. Additionally, we have invested 
heavily in the development of our e-commerce websites, which provide broad product offerings and generate higher 
internet sales than any of our education competitors. Our internet revenues, which were approximately 15.2% of our 
sales in fiscal 2010 compared to 14.6% of our sales in fiscal 2006, have increased as more school districts and 
teachers go online to order supplies.   

Ability to Effectively Integrate and Improve Operating Margins of Acquired Businesses. We have completed four 
acquisitions since May 2005. We typically establish a 6- to 12-month target for our integration process for which we 
form a focused transition team. The transition team is assigned the responsibility of integrating the acquired entity’s 
business systems, consolidating distribution centers, eliminating redundant expenses and any non-strategic product 
lines, as well as realizing sales and margin enhancements through cross merchandising and increased purchasing 
power. We have been able to rapidly improve the operating margins of the businesses we acquire by applying our 
extensive integration experience. We have also been able to improve revenue growth for certain acquired businesses 
through customer relationships, cross-merchandising and leveraging of our scale. 

Highly Diversified Business Mix. Our broad product portfolio and extensive geographic reach minimize our 
concentration and exposure to any one school district, state, product or supplier. In fiscal 2010, our top 10 school 
district customers collectively accounted for less than 11% of revenues and our customers within any one state 
collectively accounted for less than 10% of revenues. For the same period, our top 100 products accounted for less 
than 10% of revenues.  Products from our top 10 suppliers generated less than 21% of revenues in fiscal 2010. We 
believe this diversification somewhat limits our exposure to state and local funding cycles and to product demand 
trends. 

Strong Historical Financial Performance, Attractive Cash Flow Attributes and Multiple Growth Opportunities. 
We have historically demonstrated strong financial performance. Over 70% of our revenues are generated from the 
sale of consumable products, which typically need to be replaced each school year. The financial performance of our 
business remained relatively stable even during the state budget crisis from 2001 to 2003 and 2009 to 2010. The 
Company was able to maintain financial stability, despite the revenue decline, due to its focus on cost reductions and 
aggressive management of working capital, which the Company believes will better position it to capitalize on 
future revenue growth when the economy and school funding return to more normal levels.  We are continually 
focused on growing revenues within both our Accelerated Learning Group and Educational Resources segments, 
increasing our mix of proprietary products and improving our operations.  In the current economic climate, we also 
are continually focusing on cost reductions, since we believe revenue will decline in the short-term.  Due to our low 
maintenance capital expenditure requirements, we convert a significant percentage of our operating income to cash 
flow available for debt service, acquisitions and/or share repurchases. We also enjoy highly predictable working 
capital cycles. In addition, we believe we have multiple revenue growth and margin improvement opportunities, 
including enhancing our sales efforts in under-penetrated states, expanding our private-label business, further 
developing our educational curriculum and technology offerings, increasing sourcing from overseas, optimizing 
direct marketing operations, increasing supply chain efficiency and pursuing strategic acquisitions. We also believe 
our movement toward organizing around product and customer categories, has better synchronized our go-to-market 
strategies, product development efforts and supplier relationships. We believe this transformation has created new 
revenue streams, cost efficiencies and profitability.  We expect these new revenue streams to somewhat soften the 
impact of the near-term school spending decline. 

Strong Management Team. We have a deep, experienced management team. Our executive management team and 
business unit leaders have an average of over 10 years of experience in the industry. Since David Vander Zanden, 
our Chief Executive Officer, joined us in 1998, our senior management team has been successful in growing our 
market share, diversifying our revenue streams into more profitable areas and improving the efficiency of our 
operations. 

We use the following strategies to enhance our position as a leading provider of supplemental educational products 
and equipment: 

Growth Strategy 

6 

 
 
 
 
 
 
Internal Growth. While we expect a decline in our short-term revenue as we believe that schools are at or near the 
bottom of funding levels, we plan to organically grow our revenues in the long-term by: 

•  Expanding our faster growing, higher margin Accelerated Learning Group products business; 
•  Unifying our marketing efforts within a more centralized marketing structure; 
•  Developing new curriculum, supplemental learning and technology solutions in response to industry trends 

and educator needs;  
Increasing our focus and selling resources in under-penetrated states and districts;  

• 
•  Utilizing database marketing techniques and strategies to increase customer acquisition and retention; and 
•  Seeking new channels for growth, such as expanding the relationship with both large purchasing 

cooperatives and third party internet resources. 

Margin Improvement.  As we grow our revenues, we plan to increase margins by:  

•  Continuing to increase our mix of Accelerated Learning Group products, which, because of the large 

proportion of proprietary products, typically generate higher gross margins than our Educational Resources 
products; 

•  Continuing to expand our private label business through the introduction of new products, including a new 

• 

private label furniture line; 
Increasing the efficiency and speed of delivery for products sourced from low-cost, overseas 
manufacturers; 

•  Advancing the sophistication and effectiveness of our direct marketing operations; 
• 

Improving efficiencies of our supply chain activities, and driving overall efficiencies through our company-
wide, lean-based process improvement program; 

•  Continuing the consolidation of distribution centers and the elimination of redundant expenses of acquired 

businesses; and 

•  Utilizing our purchasing scale to negotiate favorable supplier terms and conditions. 

Acquisitions.  Our selective acquisition strategy and disciplined integration approach have allowed us to solidify our 
leading position within the supplemental educational products and equipment industry, and enhance our strong 
national marketing and distribution platform.  This platform allows us to more readily integrate acquired brands, 
strengthen our Accelerated Learning Group brand portfolio, and enter supplemental learning categories in which we 
do not currently compete, such as music and social studies.  We believe that our size and national presence give us 
an advantage as a potential acquirer in a consolidating industry. 

The majority of our acquisitions have historically occurred in the second half of our fiscal year, which follows our 
peak shipping season. This allows us to devote our resources to the effective integration of acquired businesses prior 
to the upcoming selling season. We plan to continue to focus on acquisition candidates that expand our presence in 
Accelerated Learning Group products. 

Product Lines 

We market two broad categories of supplemental educational products and equipment: Accelerated Learning Group 
products and Educational Resources products. Our Accelerated Learning Group products enrich our Educational 
Resources product offering and create opportunities to cross merchandise our Accelerated Learning Group products, 
many of which are proprietary, to our Educational Resources customers.   

Our Accelerated Learning Group offerings are focused in the following areas: 

Planning and Student Development   We are the largest provider of planning and student development content in the 
United States and Canada, which is delivered through student agendas.  Our offerings are focused on developing 
better personal, social and organizational skills, as well as serving as an effective tool for students and parents to 
track and monitor their daily activities, assignments and achievements.  Many of our agendas are customized at the 
school level to include each school’s academic, athletic and extra-curricular activities.  Our agendas are primarily 

7 

 
 
 
 
 
marketed under the PremierTM brand name.  We are also a leading publisher of school forms, including record books, 
grade books, teacher planners and other printed forms under the brand name Hammond & StephensTM. 

Science   Our leading science position, largely comprised of highly recognized proprietary or exclusive offerings, 
provides learning resources focused on promoting scientific education and inquiry, literacy and achievement to the 
preK-12 education market.  Our products range from laboratory supplies, equipment and furniture to highly effective 
hands-on learning curriculums.  Our science brands include FOSS® (Full Option Science System), Frey Scientific®, 
Delta Science ModulesTM, Delta Education, CPO ScienceTM, and Neo/SCI®.  Our Science category also offers the 
core math curriculum ThinkMath!TM, as well as various supplemental math products.  In addition to ThinkMath!TM, 
our math brands include Fast Food Math® and Math in a Nutshell®. 

Literacy & Intervention   Our reading and math intervention programs, which are standards- and curriculum-based 
products, are focused on providing educators and parents effective tools to encourage and enhance literacy and 
mathematics skills, serving the K-12 grade levels.  Educators Publishing Service (EPS) provides tailored reading and 
language arts instruction for students with special needs and proprietary instructional materials for educators.  The 
Academy of Reading® and Academy of Math® products, acquired as part of our fiscal 2010 acquisitions of 
AutoSkill International offer comprehensive reading, math and response to intervention solutions to help K-12 
schools close the achievement gap for students who fall below proficiency benchmarks.  Our print and technology 
resources combine to meet the instructional needs of students possessing learning disabilities or are at risk for 
reading and math failure.      

Coordinated School Health  We offer proven, research-based physical education and health solutions such as 
SPARKTM , which is a curriculum- and product-based program focused on promoting healthy, active lifestyles and 
combating childhood obesity.  Each SPARK program provides a coordinated package of curriculum, on-site teacher 
training, and content-matched equipment from our Sportime® product line.  The program maximizes physical 
activity during physical education classes by providing teachers with alternative games, dances and sports that 
ensure all students are actively engaged and learning. 

Our Educational Resources offerings are focused in the following areas: 

Administrator Category   We believe we are the largest marketer of school and classroom supplies into the school 
market.  Through our School Specialty Educational Resources catalogs, which offer both national brands and many 
of our proprietary School Smart® products, we provide an extensive offering of basic supplies that are consumed in 
the school and classrooms.  This offering includes office products, classroom supplies, janitorial and sanitation 
supplies, school equipment, technology and paper.  These products are commodity based and require efficient 
supply chain, distribution and logistics expertise to be competitive. As a result of our large distribution network and 
supply chain expertise position, our customers view us as a preferred supplier in the Administrator category.  Our 
School Smart private label brand was launched in 2005.  These products are primarily sourced direct from low-cost, 
overseas manufacturers, which we believe will allow us to enhance our product offering and improve profitability.  
Our School Smart brand is also represented in many of our Accelerated Learning Group offerings. 

Educator Category   We believe we are the largest marketer of educator supplies and learning materials.  Our 
Educator category includes upper-grade-level art supplies, supplemental learning materials (reading, social studies, 
math and science), teaching resources, physical education equipment and classroom technology.  Innovation, 
proprietary products, brand strength and direct merchandising are key success factors.  These product offerings 
create opportunity for margin enhancement through innovation and unique assortments.  The products in the 
Educator category serve the following areas: 

Early Childhood.  Our early childhood offering provides educators of young children with 
products that promote learning and development.  Our full-line, highly proprietary offering 
provides educators with everything from advanced literacy and dramatic play to manipulatives, 
and basic arts and crafts.  We manufacture award-winning early childhood wood furniture in our 
Bird-in-Hand WoodworksTM facility.  Our well-known early childhood brands include 
Childcraft® and abc®.   

8 

 
 
 
 
 
 
 
 
 
Arts Education.  Our leading market position is led by Sax® Arts & Crafts, which offers 
products and programs focused on nurturing creativity and self-expression through hands-on 
learning.  The product line ranges from original cross-curricular lesson plans and teaching 
resource materials to basic art materials, such as paints, brushes and papers.  Our arts education 
group is supported by our team of art consultants who proactively serve the education process 
locally and nationally by conducting workshops and providing curriculum assistance to art 
educators.   

Physical Education & Health.  We offer a full range of programs, solutions, resources and 
equipment designed to help improve student and staff wellness.  Our products, which are 
primarily offered under our Sportime® brand, range from traditional sports equipment to unique 
and innovative products designed to encourage participation by all. 

Special Learning Needs.  We offer a full range of solutions for children with special learning 
needs through our Abilitations® and Integrations® product lines. Our proprietary solutions and 
products are designed to help educate children with learning, behavioral, sensory or physical 
differences and are focused on helping educators and therapists make a real difference in a 
child’s life. 

Audio Technology.  We are the leading provider of educator-inspired quality audio technology 
products, including state-of-the-art multi-media, audio visual and presentation equipment for the 
preK-12 education market.  These products are marketed under the brand name Califone®. 

 Furniture Category   We believe we are the largest source for school furniture in the United States, offering a full 
range of school-specific furniture and equipment.  Our offering allows us to equip an entire facility, refurbish a 
specific location within a school, such as a cafeteria, gymnasium or media center, or to replace individual items such 
as student desks and chairs.  We have recently launched a new product line of proprietary furniture under our 
Classroom SelectTM brand. This offering is a highly functional and outstanding quality classroom furniture line.  We 
also have been granted exclusive franchises for certain furniture lines in specific territories.  In addition, we offer 
our proprietary service, Projects by Design®, which provides turn-key needs assessment, budget analysis and project 
management for new construction projects.    

Our product development managers apply their extensive education industry experience to design curriculum- and 
age-specific products to enhance the learning experience.  New product ideas are reviewed with customer focus 
groups and advisory panels comprised of educators to ensure new offerings will be well received and meet an 
educational need. 

Our merchandising managers, many of whom were educators, continually review and update the product lines for 
each business.  They determine whether current offerings are attractive to educators and anticipate future demand.  
The merchandising managers also travel to product fairs and conventions seeking out new product lines.  This 
annual review process results in a constant reshaping and expansion of the educational materials and products we 
offer. 

For further information regarding our Accelerated Learning Group and Educational Resources segments, see our 
“Segment Information” in the notes under Item 8, Financial Statements and Supplementary Data. 

Intellectual Property 

We maintain a number of patents, trademarks, trade names, service marks and other intangible property rights that 
we believe have significant value and are important to our business.  Our trademarks, trade names and service marks 
include the following:  School Specialty, Education Essentials, School Smart®, Projects by Design®, Academy of 
Reading®, Academy of Math®,  abc School Supply, Integrations®, Abilitations®, Brodhead Garrett®, Califone®, 
Childcraft®, ClassroomDirect®, Frey Scientific®, ThinkMath!TM, Hammond & StephensTM, Premier AgendasTM, Sax 
Arts & Crafts®, Sax Family & Consumer Sciences, SPARK TM, Sportime®, Delta Education, Neo/SCI, CPO Science® 
and EPS.  We also sell products under brands we license, such as FOSS® and FranklinCovey® Seven Habits. 

9 

 
 
 
 
 
 
Sales and Marketing 

Supplemental educational product procurement decisions are generally made at the classroom level by teachers and 
curriculum specialists and at the district and school levels by administrators.  

Our Accelerated Learning Group segment sales and marketing approach utilizes a field sales force of more than 220 
professionals, supported by about 50 inside sales associates.  The sales coverage is nationwide, with the largest 
student populated states served by a larger contingent of sales professionals.  The field and inside sales associates 
are supported by 24 targeted catalogs and our brand-specific websites to deliver premium educational products to 
teachers and curriculum specialists.  

Generally, for each Accelerated Learning Group product line, a major catalog containing its full product offering is 
distributed near the end of the calendar year and during the course of the year we mail additional supplemental 
catalogs.  Schools, teachers and curriculum specialists can also access websites for product information and 
purchasing.  Further, we believe that by cross-marketing our Accelerated Learning Group brands to Educational 
Resources customers, we can achieve substantial incremental sales. 

Our Educational Resources segment sales and marketing approach utilizes a sales force of about 330 professionals, 
approximately 70 distinct catalogs, and School Specialty Online®, an e-commerce solution that enables us to tailor 
our product offerings and pricing to individual school districts and school administrators.  In addition, by 
reorganizing using category management principles Educational Resources has targeted three primary product 
categories with specific customer characteristics:  Administrator, Educator, and Furniture.   

In the Administrator category, we leverage our national sales force, the largest distribution network in the market, 
and our supply chain expertise to reduce our customers’ cost of acquisition in the most commonly purchased, 
highest volume commodity items used by schools.  In the Educator category, we market our products through direct 
marketing channels.  We compete by offering deep assortments in the most commonly purchased products, by 
leveraging our size to reduce product costs, and by driving customer retention and acquisition through sophisticated 
database analytics.  In the Furniture category, our unique Projects by Design® service gives us significant 
competitive advantages by providing customers with value-added construction management support, from interior 
design through installation and field support.  In the non-construction segment of furniture, we capitalize on 
relationship selling through the largest direct sales force in the market. 

Schools typically purchase supplemental educational products based on established relationships with relatively few 
vendors.  We seek to establish and maintain these critical relationships by assigning accounts within a specific 
geographic territory to a local area account manager who is supported by a centrally located customer service team.   
The account managers frequently call on existing customers to ascertain and fulfill their supplemental educational 
resource needs.  The customer service representatives maintain contact with these customers throughout the order 
cycle and assist in order processing. 

We have a centralized and national sales, marketing, distribution and customer service structure.  We believe that 
this structure significantly improves our effectiveness through better sales management, resulting in higher regional 
penetration and significant cost savings through the reduction of distribution centers. 

Projects by Design. Projects by Design® is a service we provide our customers free of charge to aid in the design, 
building and renovation of schools. Our professional designers prepare a detailed analysis of the building and 
individual classrooms to optimize the layout of student and teacher desks, student lockers and other classroom 
equipment and fixtures. Customers have the ability to view prospective classrooms through our innovative software 
in order to efficiently manage the project. We believe this service makes us an attractive alternative to other 
furniture and school fixture suppliers. 

Internet Operations.  Our internet channel activities through School Specialty Online are focused on enhancing 
customer loyalty, driving down cost by receiving more orders electronically and creating a full customer self-service 
portal. Our brands are available through School Specialty Online which allows our customers a single access point 
for purchasing. Our systems provide functionality to meet the specific needs of school districts and school customers 

10 

 
 
 
 
 
 
who generally purchase Educational Resources products as well as the needs of individual teachers and curriculum 
specialists who tend to buy Accelerated Learning Group products. School Specialty Online allows our customers to 
manage funding through the use of purchase order spending limitation, approval workflows, order management and 
reporting. In addition, we offer schools and districts the ability to fully integrate their procurement systems with 
School Specialty Online, which gives us another important link to our customers and a significant competitive 
advantage. It also includes other features that are more helpful to teachers, curriculum specialists and others with 
more sophisticated online ordering needs, including product search, custom catalogs and email notification, allowing 
users to have access to the full line of School Specialty products. We have maintained an electronic ordering system 
for the past 20 years and offer e-commerce solutions directed exclusively at the education market. Each of our 
Accelerated Learning Group product lines has a dedicated website for its own products. We also continue to explore 
expanding our offerings provided through third party internet sources.  As such, we have added a new channel 
agreement with Amazon.com.  Under the agreement, we have created our own branded storefront within the office 
and school segment of Amazon.com shopping portal.  We believe that this new channel will allow us to reach 
educators and segments of the education space that we did not reach previously.   

Pricing.  Pricing for our Accelerated Learning Group and Educational Resources product offerings varies by product 
and market channel.  We generally offer a negotiated discount from catalog prices for products from our Educational 
Resources catalogs, and respond to quote and bid requests.  The pricing structure of proprietary Accelerated 
Learning Group products offered through direct marketing is generally less subject to negotiation. 

Procurement 

Non-Proprietary Products.  Each year, we add new items to our catalogs.  We purchase and stock these items before 
the catalogs are released so that we can immediately satisfy customer demand.  We typically negotiate annual supply 
contracts with our vendors.  Contracts with larger vendors usually provide negotiated pricing and/or extended terms 
and often include volume discounts and rebate programs.  We have exclusive distribution rights on several furniture 
and equipment lines. 

Proprietary Products.  We develop many proprietary products and generally outsource the manufacturing of these 
items.  We purchase non-proprietary Accelerated Learning Group products in a similar manner to that of our 
purchasing process for Educational Resources products.  In fiscal 2010, we signed an agreement for the exclusive 
manufacture of our proprietary Classroom SelectTM furniture lines in China. 

Global Sourcing.  We are decreasing our product unit costs by consolidating our international supplier network.  We 
are also improving product quality by being very selective in our off-shore alliances.  Working in conjunction with 
our supply partners, we have streamlined our international procurement process, gained real-time visibility, added 
in-process checks, and established new systems and procedures to ensure product safety.   

Private Label Product.  We launched the School Smart brand in 2005.  Since that time we have focused our strategy 
on providing a private brand alternative for educators, using a combination of off-shoring and out-sourcing of 
products.  In fiscal 2010 our revenue for School Smart branded products was approximately $79.2 million.  We 
continue to seek opportunities to optimize the balance of branded and private brand products and we believe that 
there are additional opportunities to grow sales through new products, product line extensions and new product 
configurations. 

We maintain close and stable relationships with our vendors to facilitate a streamlined procurement process. At the 
same time, we continually review alternative supply sources in an effort to improve quality and customer 
satisfaction and reduce product cost. Increasingly, transactions with our vendors are processed through an electronic 
procurement process. This electronic process reduces costs and improves accuracy and efficiency in our 
procurement and fulfillment process. When more than one of our business units buys from the same vendor, we 
typically negotiate one contract to fully leverage our combined purchasing power. 

Logistics 

11 

 
 
 
 
 
 
We believe we have one of the largest and most sophisticated distribution networks among our direct competitors 
with six fully automated and seamlessly integrated distribution centers, totaling approximately one and a half 
million square feet of operating space. We believe this network represents a significant competitive advantage for 
us, allowing us to reach any school in a fast and efficient fashion.  We have enhanced our distribution model, 
allowing most of our customers to receive their orders one day after shipment.  We utilize a third-party logistics 
provider in Asia to consolidate inbound shipments, lowering our transportation and inventory storage costs.   

In order to maintain the proprietary nature of some of our products, we operate three manufacturing facilities.  Our 
Lancaster, Pennsylvania plant manufactures wood furniture for our early childhood offerings.  The Bellingham, 
Washington, and Fremont, Nebraska, facilities produce products for our agenda and forms offerings.  Products that 
we manufacture accounted for less than 10% of sales during fiscal 2010, 2009 and 2008. 

Information Systems 

We believe that through the utilization of technology for process improvement in areas such as procurement, 
inventory management, customer order management, order fulfillment, and information management, we are able to 
offer customers more convenient and cost-effective ways to order products, improve the order fulfillment process to 
increase on-time and complete performance and effectively focus our sales and marketing strategies.  

In fiscal 2006, we began implementing a common enterprise resource planning (“ERP”) platform across the 
majority of our businesses.  This platform has now replaced most of our existing systems and primarily includes 
software from Oracle’s E-Business suite.  One of the major benefits from the common ERP platform is the 
consolidation of both product and customer information, which is designed to enhance our ability to execute our 
sales and marketing strategies.  In addition, by utilizing common business systems across the Company, we expect 
to achieve improved business processes, reduce cycle time and enhance integration between the business units. We 
believe the technologies of the new systems will readily support continued growth and integration of our existing 
and acquired businesses. By the end of fiscal 2010, eight of our business units, representing approximately 94% of 
the Company’s revenues, were converted to the new ERP platform.  It is currently estimated that over 95% of our 
revenue will be generated by business units converted to the new ERP platform by the end of fiscal 2011. Our 
distribution centers utilize interfaced warehouse management software to manage orders from our ERP and legacy 
systems. 

Competition 

We believe the supplemental educational products and equipment market is highly fragmented with over 3,000 
companies providing products and equipment, many of which are family- or employee-owned, regional companies 
that generate annual revenues under $10 million. We also compete, to a much lesser extent, with alternate channel 
competitors such as office product contract stationers, office supply superstores, purchasing cooperatives and 
internet-based businesses.  Their primary advantages over us include size, location, greater financial resources and 
purchasing power.  Their primary disadvantage is that their product mix typically covers a very small portion of a 
school’s needs (measured by volume).  We believe we compete favorably with these companies on the basis of 
service, product offering and customer reach. 

Employees 

As of June 11, 2010, we had approximately 2,007 full-time employees.  To meet the seasonal demands of our 
customers, we employ many seasonal employees during the late spring and summer months.  Historically, we have 
been able to meet our requirements for seasonal employment.  None of our employees are represented by a labor 
union and we consider our relations with our employees to be very good. 

Backlog 

We had no material backlog at April 24, 2010.  Our customers typically purchase products on an as-needed basis.  

Item 1A.  Risk Factors 

Forward-Looking Statements 

12 

 
 
 
 
 
 
Statements in this Annual Report which are not historical are “forward-looking” statements within the meaning of 
the Private Securities Litigation Reform Act of 1995. The forward-looking statements include: (1) statements made 
under Item 1, Business and Item 7, Management’s Discussion and Analysis of Financial Condition and Results of 
Operations, including, without limitation, statements with respect to internal growth plans, projected revenues, 
margin improvement, future acquisitions, capital expenditures and adequacy of capital resources; (2) statements 
included or incorporated by reference in our future filings with the Securities and Exchange Commission; and (3) 
information contained in written material, releases and oral statements issued by, or on behalf of, School Specialty 
including, without limitation, statements with respect to projected revenues, costs, earnings and earnings per share. 
Forward-looking statements also include statements regarding the intent, belief or current expectation of School 
Specialty or its officers. Forward-looking statements include statements preceded by, followed by or that include 
forward-looking terminology such as “may,” “should,” “believes,” “expects,” “anticipates,” “estimates,” 
“continues” or similar expressions. 

All forward-looking statements included in this Annual Report are based on information available to us as of the 
date hereof. We do not undertake to update any forward-looking statements that may be made by or on behalf of us, 
in this Annual Report or otherwise. Our actual results may differ materially from those contained in the forward-
looking statements identified above. Factors which may cause such a difference to occur include, but are not limited 
to, the risk factors set forth below. 

Our business depends upon the growth of the student population and school expenditures and can be adversely 
impacted by fixed school budgets. 

Our growth strategy and profitability depend in part on growth in the student population and expenditures per 
student in preK-12 schools. The level of student enrollment is largely a function of demographics, while 
expenditures per student are affected by federal, state and local government budgets. For example, from 2002 to 
2004, the industry was negatively affected by a generally weakened economic environment which placed pressure 
on some state and local budgets, the primary sources of school funding. This was evidenced, among other things, by 
the 5.7% decline in state tax revenue in 2002. In addition, the current macroeconomic weakness has resulted in 
significantly reduced school budgets.  In school districts in states that primarily rely on local tax proceeds for 
funding, significant reductions in those proceeds for any reason can restrict district expenditures and impact our 
results of operations. Any significant and sustained decline in student enrollment and/or expenditures per student 
could have a material adverse effect on our business, financial condition, and results of operations. Because school 
budgets are fixed on a yearly basis, any shift by schools in expenditures during a given fiscal year to areas that are 
not part of our business, such as facility operating costs and employee related expenditures, could also materially 
affect our business. 

The negative global macroeconomic conditions could impact the education funding provided by state and local 
governments. 

The weakened economic environment has placed increased pressure on state and local government budgets, which 
are the primary source of school funding.  The global economy is currently suffering from the effects of the latest 
recession which has lead to a decline in consumer and business spending and confidence.  This has resulted in our 
customers delaying or cutting school expenditures as the recession creates state and local budget deficits and 
uncertainty.  The federal stimulus funds that were provided by the federal government to school districts helped 
education funding in 2009, but these federal funds have been fully distributed and states have not been able to 
replace them due to declining state revenue.  If the global economic downturn worsens or continues for a significant 
period of time, it could result in a significant and sustained decline in the per student funding levels provided for in 
state and local budgets which could have a materially adverse impact on our business, financial condition and results 
of operations. 

A continued decline in school spending will impact our ability to maintain operating margins. 

We have been able to maintain operating margins in fiscal 2010 despite school spending cuts, which were a key 
contributor to our 14% revenue decline.  The Company will continue to aggressively pursue further cost reductions 

13 

 
 
 
 
 
 
if school spending continues to decline, but the Company will not cut costs in areas that it believes could have a 
significant impact on future revenue growth.  To the extent we are unable to identify additional cost reductions that 
can be made consistent with our strategy and the weakness in school spending persists, our operating margin may 
decline.   

Increased costs and other difficulties associated with the distribution of our products would adversely affect our 
results of operations. 

Higher than expected costs and other difficulties associated with the distribution of our products could affect our 
results of operations. To the extent we incur difficulties or higher-than-expected costs related to updating our 
distribution centers, such costs may have a material adverse effect on our business, financial condition and results of 
operations. Any disruption in our ability to service our customers may also impact our revenues or profits. 
Moreover, as we update our distribution model or change the product mix of our distribution centers, we may 
encounter unforeseen costs or difficulties that may have an adverse impact on our financial performance. 

Our business is highly seasonal. 

Because most of our customers want their school supplies delivered before or shortly after the commencement of the 
school year, we record most of our revenues from June to October. During this period, we receive, ship and bill the 
majority of orders for our products so that schools and teachers receive their products by the start of each school 
year. To the extent we do not sell our products to schools during the peak shipping season, many of such sales 
opportunities will be lost and will not be available in subsequent quarters. Our inventory levels increase in April 
through June in anticipation of the peak shipping season. We usually earn more than 100% of our annual net income 
in the first two quarters of our fiscal year and operate at a net loss in our third and fourth fiscal quarters. This 
seasonality causes our operating results and operating cash flows to vary considerably from quarter to quarter within 
our fiscal years. 

If our key suppliers or service providers were unable to provide the products and services we require, our 
business could be adversely affected. 

We depend upon a limited number of suppliers for some of our products, especially furniture and proprietary 
products. We also depend upon a limited number of service providers for the delivery of our products. If these 
suppliers or service providers are unable to provide the products or services that we require or materially increase 
their costs (especially during our peak season of June through October), our ability to deliver our products on a 
timely and profitable basis could be impaired and thus could have a material adverse effect on our business, 
financial condition and results of operations. Many of our agreements with our suppliers are terminable at any time 
or on short notice, with or without cause, and, while we consider our relationships with our suppliers to be good, we 
cannot assure that any or all of our relationships will not be terminated or that such relationships will continue as 
presently in effect.  

Our business is highly competitive. 

The market for supplemental educational products and equipment is highly competitive and fragmented. We 
estimate that over 3,000 companies market supplemental educational products and equipment to schools with preK-
12 as a primary focus of their business. We also face competition from alternate channel marketers, including office 
supply superstores, office product contract stationers, and purchasing cooperatives that have not traditionally 
focused on marketing supplemental educational products and equipment. Our competitors impact the prices we are 
able to charge and we expect to continue to face pricing pressure from our competitors in the future. These 
competitors are likely to continue to expand their product lines and interest in supplemental educational products 
and equipment. Some of these competitors have greater financial resources and buying power than we do. We 
believe that the supplemental educational products and equipment market will consolidate over the next several 
years, which could increase competition in both our markets and our search for attractive acquisition candidates. We 
also face increased competition and pricing pressure as a result of the accessibility of the internet. 

If any of our key personnel discontinue their role with us, our business could be adversely affected. 

14 

 
 
 
 
 
 
 
 
 
 
Our business depends to a large extent on the abilities and continued efforts of current executive officers and senior 
management. We are also likely to depend heavily on the executive officers and senior management of businesses 
that we acquire in the future. If any of these people becomes unable or unwilling to continue in his or her role, or if 
we are unable to attract and retain other key personnel and qualified employees, our business could be adversely 
affected.  We have employment contracts with many of our key officers. Other than the life insurance we have in 
place for our Chief Executive Officer, we do not have and do not intend to obtain key man life insurance covering 
any of our executive officers or other members of our management. 

A failure to successfully implement our business strategy could materially and adversely affect our operations 
and growth opportunities. 

Our ability to achieve our business and financial objectives is subject to a variety of factors, many of which are 
beyond our control, and we may not be successful in implementing our strategy. In addition, the implementation of 
our strategy may not lead to improved operating results. We may decide to alter or discontinue aspects of our 
business strategy and may adopt alternative or additional strategies due to business or competitive factors or factors 
not currently expected, such as unforeseen costs and expenses or events beyond our control. Any failure to 
successfully implement our business strategy could materially and adversely affect our results of operations and 
growth opportunities. 

We face risks associated with our increasing emphasis on imported goods and private label products. 

Increases in the cost or a disruption in the flow of our imported goods may adversely impact our revenues and 
profits and have an adverse impact on our cash flows. Our business strategy includes an increased emphasis on 
offering private label products and sourcing quality merchandise directly from low-cost suppliers. As a result, we 
expect to rely more heavily on imported goods from China and other countries and we expect the sale of imported 
goods to continue to increase as a percentage of our total revenues. To the extent we rely more heavily on the sale of 
private label products, our potential exposure to product liability claims may increase. In addition, our reputation 
may become more closely tied to our private label products and may suffer to the extent our customers are not 
satisfied with the quality of such products. Private label products will also increase our risks associated with returns 
and inventory obsolescence. Our reliance on imported merchandise subjects us to a number of risks, including: (a) 
increased difficulties in ensuring quality control; (b) disruptions in the flow of imported goods due to factors such as 
raw material shortages, work stoppages, strikes, and political unrest in foreign countries; (c) problems with oceanic 
shipping, including shipping container shortages; (d) economic crises and international disputes; (e) increases in the 
cost of purchasing or shipping foreign merchandise resulting from a failure of the United States to maintain normal 
trade relations with China and the other countries we do business in; (f) import duties, import quotas, and other trade 
sanctions; and (g) increases in shipping rates imposed by the trans-Pacific shipping cartel. If imported merchandise 
becomes more expensive or unavailable, we may not be able to transition to alternative sources in time to meet our 
demands. A disruption in the flow of our imported merchandise or an increase in the cost of those goods due to these 
or other factors would significantly decrease our revenues and profits and have an adverse impact on our cash flows. 

Currency exchange rates may impact our financial condition and results of operations and may affect the 
comparability of our results between financial periods. 

To the extent we source merchandise from overseas manufacturers and sell products internationally, exchange rate 
fluctuations could have an adverse effect on our results of operations and ability to service our U.S. dollar-
denominated debt. The majority of our debt will be in U.S. dollars while a portion of our revenue is derived from 
imported products and international sales. Therefore, fluctuations in the exchange rate of foreign currencies versus 
the U.S. dollar could impact our costs and revenues. In addition, for the purposes of financial reporting, any change 
in the value of the foreign currencies against the U.S. dollar during a given financial reporting period would result in 
a foreign currency loss or gain. Consequently, our reported earnings could fluctuate as a result of foreign exchange 
translation and may not be comparable from period to period. 

It is difficult to forecast our revenue stream given the seasonal purchasing patterns of our customers and delays 
in passage of state budgets. 

15 

 
 
 
 
 
 
 
 
 
The seasonal purchasing patterns of our customers, the fact that our customers typically purchase products on an as-
needed basis, and the lack of visibility to education funding levels if state budgets are delayed make it difficult for us 
to accurately forecast our revenue stream, which may vary significantly from period to period. Financial analysts 
and others that may seek to project our future performance face similar difficulties. The difficulty in accurately 
forecasting our revenue increases the likelihood that our financial results will differ materially from any projected 
financial results. Any shortfall in our financial results from our, or third-party, projected results could cause a 
decline in the trading price of our common stock and our convertible subordinated notes. 

If we are unable to successfully identify and integrate acquisitions, our results of operations could be adversely 
affected. 

A significant amount of our past growth has come from acquisitions. Future growth in our revenues and earnings 
will be impacted by our ability to continue to acquire and successfully integrate businesses. We cannot guarantee 
that we will be able to identify and acquire businesses on reasonable terms or at all. If we are unable to do so, our 
future growth may be limited, or our revenues could decline. In addition, the integration of acquired businesses with 
our existing business operations presents many challenges and can demand significant attention from our key 
managers. The demands placed upon the time of our management team may adversely affect the operation of our 
existing business. Managing and integrating acquired businesses may result in substantial costs, delays, or other 
operating or financial problems that could materially and adversely affect our financial condition and results of 
operations. 

Key risks in making acquisitions involve: 

• 

• 
• 
• 
• 
• 

failure to execute as well or as quickly as anticipated on our integration plans, including the integration of 
acquired employees, operations, technologies and products with our existing business and products; 
ineffective due diligence process on acquired business; 
retention of business relationships with suppliers and customers of the acquired business; 
loss of key personnel of the acquired business; 
the diversion of our management during the integration process; and 
resistance to cultural changes in the acquired organization.  

We have a material amount of goodwill, other intangible assets and capitalized product development costs which 
might be written-down. 

At April 24, 2010, goodwill and intangible assets represented approximately 66.2% of our total assets. Goodwill is 
the amount by which the costs of an acquisition exceed the fair value of the net assets we acquire. We are required to 
evaluate whether our goodwill and other intangible assets have been impaired on an annual basis, or more frequently 
if indicators of impairment exist. Reductions in our net income caused by the write-down of our existing goodwill or 
intangible assets or any goodwill or intangible assets acquired in any future acquisition we may make could 
materially adversely affect our results of operations. In addition, we had capitalized product development costs of 
$24.5 million and $21.2 million at April 24, 2010 and April 25, 2009, respectively, related to both internally 
developed and acquired proprietary products, which are amortized to expense over the lesser of five years or the 
product’s life cycle.  Any changes in the estimated sales volume or life cycle of the underlying products could cause 
the currently capitalized costs or costs capitalized in the future to be impaired.   

Volatility  in  our  stock  price  as  a  result  of  the  negative  macroeconomic  conditions  could  result  in  a  potential 
goodwill or other intangible asset impairment charge. 

Goodwill impairment analysis and measurement require significant management judgment.  The Company’s stock 
price and an estimated control premium are two factors that can significantly impact the fair value assessment of the 
Company’s reporting units.  The significant decline in the general global economic conditions has led to volatility in 
the Company’s stock price during fiscal 2010 and fiscal 2009.  During this period, our stock price fluctuated 
between a high of $34.75 per share and a low of $12.65 per share.  If the current worldwide economic downturn 
continues, it could result in circumstances, such as a sustained decline in our stock price and market capitalization or 

16 

 
 
 
 
 
 
 
 
 
a decrease in our forecasted cash flows, that potentially indicate that the carrying value of our long-lived assets or 
goodwill may be impaired. If we are required to record a significant non-cash charge to our earnings because of an 
impairment of our long-lived assets or goodwill, our results of operations will be adversely affected.  

Our operations are dependent on our information systems. 

We have integrated the operations of most of our divisions and subsidiaries, which operate on systems located at 
both our Greenville, Wisconsin, headquarters and our third-party hosted ERP system provider’s facilities. In 
addition, there are divisions running legacy systems hosted at their locations. All systems rely on continuous 
telecommunication connections to the main computers. If any of these connections becomes disrupted, or 
unavailable, for an extended period of time, the disruption could materially and adversely affect our business, 
operations and financial performance. We also continue to introduce new information systems to achieve a common 
processing infrastructure for all of our businesses, particularly the new ERP platform described elsewhere in this 
report, which will displace existing legacy systems. As we implement the new systems, there is the potential for 
disruptions if the new systems do not perform as expected.  

Even though we have taken precautions to protect ourselves from unexpected events that could interrupt new, 
existing and acquired business operations and systems, we cannot be sure that fire, flood or other natural disasters 
would not disable our systems and/or prevent them from communicating between business segments. The 
occurrence of any such event could have a material adverse effect on our business, results of operations and 
financial condition. We also face challenges in integrating the information systems of any companies we acquire. 
The costs associated with performing such integrations or any disruptions resulting from a failure to successfully 
make any such integration could materially impact our business. 

We rely on our intellectual property in the design and marketing of our products. 

We rely on certain trademarks, trade names and service names, along with licenses to use and exploit certain 
trademarks, trade names and service names (collectively, the “marks”) in the design and marketing of some of our 
products. We could lose our ability to use our brands if our marks were found to be generic or non-descriptive. 
While no single mark is material to our business, the termination of a number of these marks could have an adverse 
effect on our business. We also rely on certain copyrights, patents and licenses other than those described above, the 
termination of which could have an adverse effect on our business. 

The agreements governing our debt contain various covenants that limit our discretion in the operation of our 
business, could prohibit us from engaging in transactions we believe to be beneficial and could lead to the 
acceleration of our debt. 

redeem and/or prepay certain debt; 
sell or dispose of a minority equity interest in any subsidiary or other assets; 

Our existing and future debt agreements impose and may impose operating and financial restrictions on our 
activities. These restrictions require us to comply with or maintain certain financial tests and ratios, and restrict our 
ability and our subsidiaries’ ability to: 
• 
incur additional debt; 
• 
create liens; 
•  make acquisitions; 
• 
• 
•  make capital expenditures; 
•  make certain investments; 
• 
• 
• 
• 
• 
• 

enter new lines of business; 
engage in consolidations, mergers and acquisitions; 
repurchase or redeem capital stock; 
guarantee obligations; 
engage in certain transactions with affiliates; and 
pay dividends and make other distributions. 

17 

 
 
 
 
 
 
 
 
 
Our amended and restated senior credit facility also requires us to comply with certain financial ratios, including a 
total leverage ratio, a senior leverage ratio and a minimum fixed charge coverage ratio. These restrictions on our 
ability to operate our business could seriously harm our business by, among other things, limiting our ability to take 
advantage of financing, mergers and acquisitions, and other corporate opportunities.  In the event that we fail to 
comply with the financial ratios contained in our amended and restated credit facility, the lenders could elect to 
declare all amounts outstanding to be immediately due and payable and terminate all commitments to extend further 
credit.  If the lenders accelerate the repayment of borrowings, we may not have sufficient assets to repay our 
amended and restated credit facility.  Also, should there be an event of default, or need to obtain waivers following 
an event of default, we may be subject to higher borrowing costs and/or more restrictive covenants in future periods. 

Item 1B.  Unresolved Staff Comments 

None. 

18 

 
 
 
 
Item 2.  Properties 

Our corporate headquarters is located in a leased facility. The lease on this facility expires in April 2021. The facility is 
located at W6316 Design Drive, Greenville, Wisconsin, a combined office and warehouse facility of approximately 
332,000 square feet, which also services both of our Accelerated Learning Group and Educational Resources segments. 
In addition, we leased or owned the following principal facilities as of June 11, 2010: 

Locations 
Bellingham, Washington (1) ........................................  
Bellingham, Washington (1) ........................................  
Bellingham, Washington (1) ........................................  
Cambridge, Massachusetts (1) .....................................  
Fremont, Nebraska (1) ..................................................  
Fresno, California (2) ...................................................  
Lancaster, Pennsylvania (2) .........................................  
Mansfield, Ohio (2) ......................................................  
Mount Joy, Pennsylvania (2)........................................  
Nashua, New Hampshire (1) ........................................  
New Berlin, Wisconsin (1) ...........................................  
Norcross, Georgia (2) ...................................................  
Salina, Kansas (2) .........................................................  
Salina, Kansas (2) .........................................................  
San Fernando, California (1) ........................................  
________________ 

Approximate 
Square 
   Footage    
48,000 
25,000 
14,000 
18,000 
95,000 
163,000 
73,000 
315,000 
400,000 
348,000 
16,000 
25,000 
115,000 
45,000 
37,000 

  Lease Expiration   

Owned/ 
 Leased  
Leased  March 31, 2011 
January 31, 2014 
Leased 
December 31, 2013 
Leased 
April 30, 2013 
Leased 
June 30, 2011 
Leased 
October 31, 2019 
Leased 
December 31, 2012 
Leased 
November 30, 2020 
Leased 
December 31, 2029 
Leased 
December 31, 2018 
Leased 
September 30, 2011 
Leased 
February 28, 2016 
Leased 
Owned 
— 
February 28, 2011 
Leased 
July 31, 2012 
Leased 

(1)  Location primarily services the Accelerated Learning Group segment. 
(2)  Location services both business segments. 

The 73,000 square foot Lancaster, Pennsylvania facility is used for manufacturing wood products and the Fremont, 
Nebraska and Bellingham, Washington facilities are used for production of agendas and school forms. The other 
facilities are distribution centers and/or office space. We believe that our properties, as enhanced for our ongoing 
expansion, are adequate to support our operations for the foreseeable future.  We regularly review the utilization and 
consolidation of our facilities. 

Item 3.  Legal Proceedings 

In the second quarter of fiscal 2010, the Company reached a settlement of potential compliance claims with the 
United States Environmental Protection Agency (“EPA”) related to the alleged unauthorized distribution during 
fiscal 2008 of certain product offerings containing an anti-microbial agent. The amount of the settlement with the 
EPA was $0.2 million, which the Company has paid as of April 24, 2010. The Company believes the matter to be 
closed.  

Item 4.  Reserved 

19 

 
 
 
 
 
 
 
 
 
 
EXECUTIVE OFFICERS OF THE REGISTRANT 

As of June 11, 2010, the following persons served as executive officers of School Specialty: 

Name and Age 
of Officer 

David J. Vander Zanden 
Age 55 

David N. Vander Ploeg 
Age 51  

Mr. Vander Zanden became Chief Executive Officer of School Specialty in 
September 2002, after serving as Interim Chief Executive Officer since March 2002. 
Mr. Vander Zanden served as Chief Operating Officer from March 1998 to March 
2002, as well as President from March 1998 to March 2007. From 1992 to March 
1998, he served as President of Ariens Company, a manufacturer of outdoor lawn and 
garden equipment.  Mr. Vander Zanden has served as a director of School Specialty 
since June 1998. 

Mr. Vander Ploeg joined School Specialty as Executive Vice President and Chief 
Financial Officer in April 2008. Mr. Vander Ploeg was most recently Chief Operating 
Officer of Dutchland Plastics Corp., a molded products manufacturer based in 
Oostburg, Wisconsin. Before joining Dutchland, he was Executive Vice President and 
Chief Financial Officer at Schneider National, Inc., Green Bay, Wisconsin, a global 
leader in transportation and logistics services.  During a 24-year career at Schneider 
National, he advanced through several positions of increasing responsibility, 
including Director of Planning and Budgeting, Group Controller, Vice President of 
Finance, and Senior Vice President-Operating Chief Financial Officer, prior to being 
named Executive Vice President and Chief Financial Officer in 2004. 

20 

 
 
 
 
 
 
 
 
Steven F. Korte 
Age 55 

Richmond Y. Holden 
Age 56  

Rachel P. McKinney 
Age 52 

Mr. Korte joined School Specialty in September 2005 as a result of the Delta 
Education LLC acquisition and was appointed President, Accelerated Learning Group 
and corporate Executive Vice President shortly thereafter.  With the formation of the 
Company’s Accelerated Learning Group segment in fiscal 2009, Mr. Korte’s title 
became Executive Vice President of Accelerated Learning Group.  From January 
2004 to August 2005, Mr. Korte held the position of President and COO of Delta 
Education LLC. For the prior ten years 1994-2003, Mr. Korte was the President of 
Rigby Education/Harcourt Supplemental Publishers, a division of Reed Elsevier plc.  

Mr. Holden joined School Specialty in May 2007 as a result of the Educational 
Publishing Services acquisition and was President, Educational Publishing Services 
(EPS).  In March 2010, Mr. Holden was appointed Executive Vice President, 
Educational Resources.  Prior to joining School Specialty, Mr. Holden was President 
and CEO of JL Hammett Co.  During a 28 year career at JL Hammett Co he advanced 
through several positions of increasing responsibility, including Marketing, 
Technology and Operations, prior to being promoted to Chief Executive Officer in 
1992. 

Ms. McKinney joined School Specialty in August 2007 as Executive Vice President 
and Chief Human Resources Officer.  Before joining School Specialty, Ms. 
McKinney was Senior Vice President, Global Human Resources for DENTSPLY 
International, Inc., from March 2003 to August 2007, the world’s largest 
manufacturer and distributor of professional dental products in York, PA.  Ms. 
McKinney’s prior executive management positions included Vice President of 
Human Resources-Business Critical Solutions Group for Compaq Computer/Hewlett 
Packard, Houston, TX, and Vice President, Human Resources for Burger King 
Corporation’s Europe-Middle East-Africa region.    

The term of office of each executive officer is from one annual meeting of the Board of Directors until the next annual 
meeting of the Board of Directors or until a successor for each is selected.  There are no arrangements or 
understandings between any of our executive officers and any other person (not an officer or director of School 
Specialty acting as such) pursuant to which any of our executive officers was selected as an officer of School Specialty. 

21 

 
Item 5.  Market for Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity 

PART II 

Securities 

Market Information 

Our common stock is traded under the symbol “SCHS” on The Nasdaq Global Select Market.  The table below sets 
forth the reported high and low closing sale prices for shares of our common stock, during the indicated quarters. 

Fiscal 2010 quarter ended
July 25, 2009………… ………… ………… ………… 
October 24, 2009……………………… ………..
January 23, 2010……… ………… ………… …..
April 24, 2010……… ………… …………… …….

High

$      

22.47
25.24
24.82
24.60

Fiscal 2009 quarter ended
July 26, 2008………… ………… ………… ………… 
October 25, 2008……………………… ………..
January 24, 2009……… ………… ………… …..
April 25, 2009……… ………… …………… …….

High

$      

32.25
34.75
21.67
18.95

Low

$      

17.24
21.16
21.28
20.99

Low

$      

28.92
19.65
14.33
12.65

Holders 

As of June 11, 2010, there were 1,811 record holders of our common stock. 

Historical Dividends 

We have not declared or paid any cash dividends on our common stock to date.  We currently intend to retain our 
future earnings to finance the growth, development and expansion of our business or for other endeavors deemed 
prudent including, but not limited to, repurchases of our common stock.  Accordingly, we do not expect to pay cash 
dividends on our common stock in the foreseeable future.  In addition, our ability to pay dividends may be restricted or 
prohibited from time to time by financial covenants in our credit agreements and debt instruments.  Our current credit 
facility contains restrictions on, and in some circumstances may prevent, our payment of dividends. 

Share Repurchase Program 

During fiscal 2010, the Company did not repurchase any shares of its outstanding common stock.  During fiscal 
2009, the Company repurchased a total of 497,600 shares of its outstanding common stock at an aggregate purchase 
price of $15,250,000. During fiscal 2008, the Company repurchased a total of 2,796,489 shares of its outstanding 
common stock at an aggregate purchase price of $94,879,000.  The fiscal 2009 repurchases were made pursuant to 
share repurchase program approved by the Company’s Board of Directors on June 12, 2008, which authorized the 
repurchase of up to $50.0 million of the Company’s outstanding shares of common stock.  The fiscal 2008 
repurchases were made pursuant to share repurchase programs approved by the Company’s Board of Directors on 
June 4, 2007 and November 28, 2007, which authorized the repurchase of up to $45.0 million and an additional 
$50.0 million, respectively, of the Company’s outstanding shares of common stock.  As of April 24, 2010, the 
Company is authorized to repurchase shares of its common stock with an aggregate purchase price of up to $34.7 
million under the share repurchase program authorized by the Board of Directors on June 12, 2008.  Under the 
Credit Agreement entered into by the Company on April 23, 2010, there are no restrictions that would cap the 
amount of common stock the Company could repurchase.  However, certain consolidated leverage ratios must be 
satisfied in order to proceed with any repurchases. 

During the four fiscal years ended April 24, 2010, the Company has repurchased a total of 5,420,210 shares of its 
issued and outstanding common stock at an aggregate purchase price of $186,637,000. Common stock acquired 

22 

 
 
 
        
        
 
        
        
 
        
        
 
        
        
 
        
        
 
        
        
 
 
 
through the share repurchase programs is available for general corporate purposes. 

PERFORMANCE GRAPH 

The following graph compares the total shareholder return on our Common Stock since April 30, 2005 with that of 
the Russell 3000 Stock Market Index and a peer group index constructed by us.  The companies included in our peer 
group index are:  Renaissance Learning, Inc. (RLRN) and Scholastic Corporation (SCHL).  The Company has 
selected this peer group as being representative of the K-12 market for which we compete for investor dollars. 

The total return calculations set forth below assume $100 invested on April 30, 2005, with reinvestment of any 
dividends into additional shares of the same class of securities at the frequency with which dividends were paid on 
such securities through April 24, 2010.  The stock price performance shown in the graph below should not be 
considered indicative of potential future stock price performance. 

4/30/05 

4/29/06 

4/28/07 

4/26/08 

4/25/09 

4/24/10 

School Specialty, Inc. 
Russell 3000 
Peer Group 

100.00 
100.00 
100.00 

98.01 
118.08 
81.22 

88.87 
136.43 
85.56 

80.52 
129.29 
84.62 

48.26 
82.59 
60.70 

66.29 
120.64 
91.85 

23 

 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  Selected Financial Data 

SELECTED FINANCIAL DATA
(In thousands, except per share data)

$    

$    

$       

2010
(52 weeks)

Selling, general and administrative expenses…………………………………….
Merger-related expenses…………………………………….

2009 (1)
Statement of Operations Data:
(52 weeks)
1,046,980
Revenues…………………………………………………………………………….
618,377
Cost of revenues……………………………………………………………….
Gross profit…………………………………………………………………………
428,603
350,919
-
Operating income……………………………………………………………………
77,684
29,905
Interest expense, net……………………………………………………………….
Other expense…………………………………………………………………………
2,679
45,100
17,972
27,128

896,678
517,530
379,148
304,451
-
74,697
30,466
-
44,231
17,678
26,553

Income before provision for income taxes……………………………………………..
Provision for income taxes……………………………………………………………………

Fiscal Year
2008 (1)
(52 weeks)
1,087,903
626,661
461,242
361,754
-
99,488
30,915
5,718
62,855
23,870
38,985

Earnings from continuing operations……………………………………………………………………………..

$    

2007 (1) (2)
(52 weeks)
1,043,152
597,515
445,637
355,839
-
89,798
28,812
6,019
54,967
23,885
31,082

2006 (1)
(52 weeks)

$       

977,302
568,623
408,679
349,302
5,202
54,175
23,001
4,160
27,014
11,164
15,850

Loss from operations of discontinued
  School Specialty Media business unit,
  net of income taxes……………………………………………………………………………

-

-

(4,691)

(21,179)

(18,187)

Equity in earnings (losses) of unconsolidated
   affiliate, net of tax………………………………………………(701)

-

-

-

-

Net income/(loss)……………………………………………………………………………..

27,128

25,852

$         

$         

$         

34,294

$           

9,903

$          

(2,337)

Weighted average shares outstanding:

18,802
Basic………………………………………………………………………………..
18,895
Diluted…………………………………………………………………………..

18,843
18,874

20,196
20,708

21,873
22,545

22,898
23,739

Basic earnings per share of common stock:

$             
Earnings from continuing operations………………………………………………………………………………..
$             
$            
Loss from discontinued operations…………………………………………………………………………..
$             
Total…………………………………………………………………………..

1.93
(0.23)
1.70

1.37
-
1.37

1.44
-
1.44

$             

$             

$             

$             

$             

1.42
(0.97)
0.45

Diluted earnings per share of common stock:

$             
Earnings from continuing operations………………………………………………………………………………..
$             
$            
Loss from discontinued operations…………………………………………………………………………..
$             
Total…………………………………………………………………………..

1.88
(0.22)
1.66

1.37
-
1.37

1.44
-
1.44

$             

$             

$             

$             

$             

1.38
(0.94)
0.44

$             

$            

$             

$            

0.69
(0.79)
(0.10)

0.67
(0.77)
(0.10)

April 25, 2009 
(1)

Balance Sheet Data:
43,753
Working capital…………………………………………………………………….
1,077,205
Total assets………………………………………………………………………….
244,586
Long-term debt…………………………………………………………………………
Total debt………………………………………………………………………………
371,657
Shareholders' equity……………………………………………………………………
510,279
_______________ 

April 24, 2010
9,927
$           
1,067,820
199,742
332,139
551,188

$         

April 26, 2008 
(1)

April 28, 2007 
(1)

April 29, 2006 
(1)

$         

42,660
1,119,481
283,371
405,550
499,500

$         

46,021
1,113,033
257,684
375,356
540,184

$         

54,814
1,130,375
283,629
397,160
565,603

(1)  The Company adopted at the beginning of Fiscal 2010 Financial Accounting Standards Board (“FASB”) 

Accounting Standards Codification (“ASC”) Topic 470-20, “Debt with Conversion and Other Options” (“FASB 

24 

 
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
                     
                     
                     
                     
             
           
           
           
           
           
           
           
           
           
           
                     
             
             
             
             
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
                     
                     
            
          
          
               
                     
                     
                     
                     
           
           
           
           
           
           
           
           
           
           
 
 
 
                 
                 
              
              
                 
                 
              
              
      
      
      
      
      
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
 
 
ASC Topic 470-20”).  The adoption of FASB ASC Topic 470-20 required an adjustment of previously reported 
amounts assigned to debt, deferred taxes, equity and interest expense. 

(2)  As discussed in Note 17 to the consolidated financial statements and disclosed elsewhere herein, the fiscal 2007 

selling, general, and administrative expenses and retained earnings have been restated. 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) 

You should read the following discussion and analysis in conjunction with our consolidated financial statements and 
related notes, included elsewhere in this Annual Report. 

Background 

We are a leading education company serving the preK-12 education market by providing products, programs and 
services that enhance student achievement and development to educators and schools across the United States and 
Canada. We offer more than 75,000 items through an innovative two-pronged marketing approach that targets both 
school administrators and individual teachers. 

Our goal is to grow profitably as a leading provider of supplemental education products.  We expect to achieve this 
goal over the long-term through both organic growth and through selective acquisitions.  Although we experienced a 
revenue decline in fiscal 2010 due primarily to the significant impact the current macroeconomic conditions have 
had on school spending, historically, we have grown through a combination of acquisitions and internal investments 
that drive organic growth.  In the past few years, our growth strategies have been focused primarily on the 
curriculum-based supplemental products, and we expect that this focus will continue in the foreseeable future.  
While the number of acquisitions that we have completed has declined in the past two years, acquisitions remain a 
key strategy for us.  Our future acquisition plans are focused primarily on acquiring curriculum-based products in 
disciplines where the Company’s current product offerings do not have the desired breadth and depth.  In addition, 
the Company is committed to continuing to invest in its internal product development efforts in order to expand 
current offerings such as its science and reading intervention curricula.  These growth plans, both through 
acquisitions and internal product development, will be mainly focused on curriculum-based products because these 
types of products provide a competitive advantage in their proprietary nature, and have typically provided greater 
profit margins to the Company.  The Company’s annual revenue growth from curriculum based products has been 
and will continue to be impacted by the cyclical nature of state adoptions of these products.  Our state adoption 
revenue will continue to have significant variability between years due to the adoption schedules established by the 
individual states.  The Company also remains committed to its commodity-type products and, while its acquisition 
strategy is more focused on curriculum-based supplemental products, the Company continues to invest resources 
towards increasing the Company’s market share for these commodity-based products.   

Our gross margin has improved from 41.8% in fiscal 2006 to 42.3% in fiscal 2010.  This improvement was due 
primarily to product mix through the acquisition of higher margin curriculum products.  The Accelerated Learning 
Group (formerly named “Publishing”) segment has traditionally experienced higher revenue growth than the 
Educational Resources segment, resulting in a product mix with higher gross margins.  In addition, our growth has 
increased our purchasing power, resulting in reduced costs of the products we purchase. Another factor contributing 
to the increased gross margin is the direct sourcing of product through overseas channels.  Also, the year to year 
variation in state adoption revenue, which is typically higher gross margin product, will have an impact on gross 
margin between years. 

Our operating income from continuing operations was $54.2 million, $89.8 million, $99.5 million, and $77.7 million 
in fiscal 2006, fiscal 2007, fiscal 2008 and fiscal 2009, respectively.  In fiscal 2010, our operating income and 
margin from continuing operations were $74.7 million and 8.3% respectively.  The Company’s business results have 
been negatively impacted by the recent downturn in the economy.  The current economic conditions resulted in 
revenue and profitability declines as cautious spending by schools and teachers and growing state budget deficits 
have created uncertainty as to upcoming education funding levels from the states.  In response to this uncertainty as 
to education funding, a possible period of reduced spending by schools and the uncertainty of the duration of any 
such reduction, all of which could negatively impact our revenues, the Company initiated a significant expense-
reduction plan in order to better balance expenses and product costs with potentially lower revenue.  The expense-

25 

 
 
reduction plan was accomplished through a combination of facility closures, functional department consolidations 
that resulted in staff reductions, and improvements in our control of product costs through negotiations with some of 
the Company’s larger vendors.  These cost savings partially offset the decline attributable to the revenue shortfall 
caused by the weakened economy. 

Our business and working capital needs are highly seasonal, with peak sales levels occurring from June through 
October.  During this period, we receive, ship and bill the majority of our business so that schools and teachers 
receive their products by the start of each school year.  Our inventory levels increase in April through June in 
anticipation of the peak shipping season.  The majority of shipments are made between June and October and the 
majority of cash receipts are collected from September through December.  As a result, we usually earn more than 
100% of our annual net income in the first two quarters of our fiscal year and operate at a net loss in our third and 
fourth fiscal quarters. 

Our business is highly seasonal, and the acquisition of seasonal businesses during the off season has depressed 
operating and net income in the year of acquisition, the most dramatic of which in recent years was the Delta 
Education acquisition in fiscal 2006. 

The Company is expecting that the upcoming back to school season will be another difficult period as school 
funding remains under pressure.  As such, the Company expects another year of revenue decline but is hopeful for 
school spending to begin to rebound during the second half of fiscal 2011.  As revenue declines through continued 
school spending cuts, the Company’s ability to maintain operating margins will be increasingly challenged as our 
ability to make additional cost reductions may not keep pace.   

During the second quarter of fiscal 2010, the Company completed the acquisition of AutoSkill International, Inc. 
(“AutoSkill”) for an aggregate purchase price of $11.7 million.  AutoSkill is a leading education technology 
company that provides educators with reading and math intervention solutions for struggling students.  This business 
has been integrated into the Company’s Educator’s Publishing Service business within the Accelerated Learning 
Group segment.  The results of AutoSkill have been included in the accompanying consolidated financial statements 
under Item 8 since the date of acquisition and would not have had a material effect on the Company’s overall 
performance on a pro forma basis and did not have a material effect on the Company’s fiscal 2010 performance. 

During the third quarter of fiscal 2010, the Company completed the divestiture of the School Specialty Publishing 
business unit to Carson-Dellosa Publishing, LLC, a newly-formed business entity.  Under the divestiture agreement, 
the Company combined its publishing unit net assets with those of Cookie Jar Education, Inc. and received a 35% 
interest, accounted for under the equity method, in Carson-Dellosa Publishing, a newly formed entity.   

During the third quarter of fiscal 2008, the Company completed the acquisition of Sitton Spelling (“Sitton”) from 
Egger Publishing, Inc. for an all-cash, aggregate purchase price of $5.8 million.  Sitton offers spelling and word 
skills programs to help educators in the area of reading intervention.  Sitton also has professional development 
programs for educators through nationwide seminars conducted by independent trainers.  This business has been 
integrated into the Company’s Educator’s Publishing Service business within the Accelerated Learning Group 
segment.  The results of Sitton have been included in the accompanying consolidated financial statements under 
Item 8 since the date of acquisition and would not have had a material effect on the Company’s overall performance 
on a pro forma basis and did not have a material effect on the Company’s fiscal 2008 performance. 

The Company announced in fiscal 2007 its intention to sell the Hawthorne, New York-based School Specialty 
Media (“SSM”) business unit.  The sale, which was completed in the fourth quarter of fiscal 2008, reflects the 
Company’s desire to focus investments and management’s attention on those businesses that advance the 
Company’s long-term growth strategies.  Those long-term growth strategies include strengthening the Company’s 
presence in those categories that require higher educational content products and services, such as science 
curriculum and reading intervention solutions.  At the same time, the Company remains committed to its 
commodity-type products and markets and will continue to invest in those products and markets.  However, 
management believes that the future growth of the Company is more dependent on those products with higher 
educational content.  In pursuit of our long-term growth strategy the Company is in the process of investing 
Company resources, both financial capital and human capital, in product development programs focused on those 

26 

 
 
 
 
 
educational content areas as well as acquisition targets that already have or are in the process of developing 
educational content products. The Company has reflected SSM as a discontinued operation in the accompanying 
consolidated statements of operations under Item 8 and throughout this MD&A. 

Results of Continuing Operations 

The following table sets forth certain information as a percentage of revenues on a historical basis concerning our 
results of operations for the fiscal years 2010, 2009 and 2008: 

2010

Fiscal Year
2009 (1)

2008 (1)

Gross profit…………………………………..………………………………..

Revenues……………………………………….…………………………..
Cost of revenues……………………………….…………………………..

100.0 %
59.1
40.9
Selling, general and administrative expenses……………………………… 
33.5
Operating income …………………………………………………….
7.4
Interest expense, net……………………………………………………..
2.9
Other expense……………………………………………………………… 
0.3
Income before provision for income taxes……………………………… 
4.2
Provision for income taxes……………………………………………….
1.7
2.5 %
Earnings from continuing operations…………………………………………………………………..

100.0 %
57.7
42.3
34.0
8.3
3.4
0.0
4.9
2.0
2.9 %

100.0 %
57.6
42.4
33.3
9.1
2.8
0.5
5.8
2.2
3.6 %

(1) 

The Company adopted at the beginning of Fiscal 2010 Financial Accounting Standards Board (“FASB”) 
Accounting Standards Codification (“ASC”) Topic 470-20, “Debt with Conversion and Other Options” 
(“FASB ASC Topic 470-20”).  The adoption of FASB ASC Topic 470-20 required an adjustment of 
previously reported amounts assigned to debt, deferred taxes, equity and interest expense. 

Consolidated Historical Results of Continuing Operations 

Fiscal 2010 Compared to Fiscal 2009  

The following discussion and analysis of fiscal 2010 results compared to fiscal 2009 results is based on a 
comparison of the Company’s results of operations from continuing operations. 

Overview of Fiscal 2010 

Revenues for fiscal 2010 decreased 14.4% to $896.7 million as compared to $1.047 billion in fiscal 2009.  In the 
second half of fiscal 2009, the Company experienced a significant decline in revenue as the macroeconomic 
conditions which have created uncertainty in the school districts related to state budget funding levels.  This decline 
continued in fiscal 2010 as school budgets have come under more pressure, which in turn, has led to cautious 
spending by our customers.  Within the Educational Resources segment, this cautious approach has been especially 
true in the furniture product lines, which has accounted for well over one-half of the segment’s revenue decline.  The 
decrease was also related to a decrease in state adoption revenue derived from the Company’s science curriculum-
based offering.  We anticipate that state adoption revenue will continue to have significant variability between years 
due to the adoption schedules established by individual states.  As a result of these schedules, we expect fiscal 2011 
state adoption revenue to be comparable to fiscal 2010 amounts.  

The Company’s overall revenue mix shifted toward the Educational Resources segment, with the segment 
comprising 71.5% of revenues in fiscal 2010 as compared with 70.4% in fiscal 2009.  Gross margins in the segment 
increased from 34.8% in fiscal 2009 to 36.3% in fiscal 2010. This increase was attributable to net price increases in 
excess of product cost increases as the segment executed on its initiatives to better align its pricing structure with 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
product costs as well as a product mix shift towards administrator and educator supplies products within the 
Educational Resources segment, which carry higher gross margins than furniture products. 

Operating income was $74.7 million in fiscal 2010 as compared to $77.7 million in fiscal 2009.  Operating margins 
increased from 7.4% in fiscal 2009 to 8.3% in fiscal 2010.  The decrease in operating income is a result of 
macroeconomic conditions in fiscal 2010 and reductions in fiscal 2010 school spending due to the uncertainty in 
education funding levels and state budgetary concerns.  The operating margin increase is a result of both gross 
margin improvements and expense reductions resulting from compensation-related decisions, headcount reductions, 
operational consolidations and restructuring and other cost control initiatives.      

Revenue 

Revenues decreased 14.4% from $1.047 billion in fiscal 2009 to $896.7 million in fiscal 2010, which was 
attributable to declines in both the Educational Resources and Accelerated Learning Group segments   

Educational Resources segment revenues decreased 13.0%, or $96.0 million, from $737.1 million in fiscal 2009 to 
$641.1 million in fiscal 2010.  Revenue amounts for both periods were comprised solely of sales to external parties.  
The decline in Educational Resources segment revenue was comprised of a decline of approximately $40 million, or 
approximately 9%, in the administrator and educator supplies product lines and a decline of approximately $56 
million, or approximately 20%, in the furniture product lines.  These declines were most directly attributable to the 
ongoing weakened economic conditions which we believe have negatively impacted school purchasing decisions.  
This has been particularly noticeable in those states which have been more seriously affected by the economic 
decline, such as California, Florida, Illinois, and Michigan.  The Company believes that its cost cutting initiatives 
partially contributed to the revenue decline through elimination of catalogs and the back-office consolidations that 
affected marketing and selling efforts.  The larger decline in furniture product line is reflective of the fact that those 
purchases are more discretionary in nature and the current economic conditions led to reductions in school 
construction and renovation activities.  The Company expects the reduction in construction and renovation activities 
to continue in fiscal 2011. 

Accelerated Learning Group segment revenues decreased 17.4%, or $54.0 million, from $310.2 million in fiscal 
2009 (which included $1.0 million of intersegment revenues) to $256.2 million in fiscal 2010 (which included $0.6 
million of intersegment revenues).   Approximately $21 million of the decline in Accelerated Learning Group 
segment revenue was due to the decrease in state adoption revenue of the Company’s curriculum-based products, 
primarily in the state of California, which the Company had anticipated would occur.  In addition, the Company’s 
divestiture of its retail trade book business, School Specialty Publishing, resulted in a revenue decline of $12.9 
million in fiscal 2010 as compared to fiscal 2009.  Partially offsetting this decline was incremental revenue of $5.9 
million related to the Company’s acquisition of AutoSkill.  The remaining decline of approximately $26 million, or 
approximately 9%, was attributable to the impact that the downturn in the general economic conditions has had on 
school districts’ spending decisions.  The Company is seeing school districts delaying some purchasing decisions on 
large curriculum orders in light of these economic conditions.   

Gross Profit   

Gross profit decreased 11.5% from $428.6 million in fiscal 2009 to $379.1 million in fiscal 2010.  The decrease in 
consolidated revenue resulted in $61.5 million of the decline in gross profit had consolidated gross margin remained 
constant offset by $12.0 million of gross margin increases.  Gross margin increased 140 basis points from 40.9% in 
fiscal 2009 to 42.3% in fiscal 2010.  The increase in gross margin was related to gross margin increases in both 
segments, as further discussed below.  Partially offsetting the gross margin increase was approximately 20 basis 
points of gross margin decline related to the mix of revenue between segments.  The Accelerated Learning Group 
segment, which generates higher margin than the Educational Resources segment, accounted for 29.6% of the 
consolidated revenue in fiscal 2009 as compared to 28.6% of the consolidated revenue in fiscal 2010.   

Educational Resources segment gross profit decreased $23.6 million, or 9.2%, from $256.6 million in fiscal 2009 to 
$233.0 million in fiscal 2010.  The decrease in segment revenue resulted in approximately $33.4 million of the 
decline in gross profit had segment gross margin remained constant.  Partially offsetting the decline was 

28 

 
 
 
 
 
 
 
 
 
approximately $9.8 million of incremental gross profit related to an increase of 150 basis points in segment gross 
margin from 34.8% in fiscal 2009 to 36.3% in fiscal 2010.  Approximately 130 basis points of the gross margin 
improvement was related to the Company’s pricing initiatives which resulted in price increases in excess of product 
cost increases.  This includes the impact of lower transportation costs which were related to the decreased fuel costs 
in fiscal 2010 as compared to fiscal 2009.  The Company does not expect significant continued gross margin 
improvement related to pricing in the upcoming fiscal year.  The remaining gross margin improvement of 
approximately 20 basis points was a result of product mix.  During fiscal 2010, the revenue shifted to more 
consumable products versus furniture, and the consumable products generate a higher gross margin than the 
furniture products.  

Accelerated Learning Group segment gross profit decreased $25.5 million, or 15.1%, from $168.9 million in fiscal 
2009 to $143.4 million in fiscal 2010.  The decrease in segment revenue resulted in $29.5 million of the decline in 
the gross profit, had segment gross margin remained constant.  The decline was offset by an increase in gross margin 
of 150 basis points from 54.5% in fiscal 2009 to 56.0% in fiscal 2010, which increased gross profit by $4.0 million.  
The increase in gross margin is a result of favorable product mix shift within the segment.  The favorable mix is 
primarily related to the incremental revenue from the AutoSkill acquisition, a higher margin business due to the 
software-content of its products, which increased gross margin by approximately 100 basis points.  The remaining 
increase was related primarily to the divestiture of the School Specialty Publishing business in fiscal 2010, which 
genereated lower gross margin than the segment’s overall gross margin.     

Selling, General and Administrative Expenses 

Selling, general and administrative expenses (“SG&A”) include selling expenses, the most significant of which are 
sales wages and commissions; operations expenses, which include customer service, warehouse and out-bound 
freight costs; catalog costs; general administrative overhead, which includes information systems, accounting, legal 
and human resources; and depreciation and intangible asset amortization expense.   

SG&A as a percent of revenues increased 50 basis points from 33.5% of revenues in fiscal 2009 to 34.0% of 
revenues in fiscal 2010.  SG&A decreased $46.4 million from $350.9 million in fiscal 2009 to $304.5 million in 
fiscal 2010.  Approximately $6.1 million of the SG&A reduction is attributable to compensation-related decisions 
during the year including, suspension of a Company 401(k) match, reduction in incentives, and a furlough for all 
employees.  In addition, overall full-time employment declined by approximately 275 associates, or 12%, in fiscal 
2010, which translates into approximately $15 million in compensation-related cost reductions.  SG&A attributable 
to the Educational Resources and Accelerated Learning Group segments decreased a combined $34.3 million and 
Corporate SG&A decreased $12.1 million in fiscal 2010 as compared to fiscal 2009.   

As a percent of sales, Educational Resources segment SG&A increased from 26.3% in fiscal 2009 to 26.4% in fiscal 
2010. The increase in SG&A as a percent of revenue was attributable to the fixed cost portion of SG&A being 
spread over a smaller revenue base.  Educational Resources segment SG&A decreased $24.9 million, or 12.8%, 
from $193.9 million in fiscal 2009 to $169.0 million in fiscal 2010. The segment experienced a decrease of 
approximately $11 million in its variable SG&A costs such as transportation, warehousing, and selling expenses 
associated with decreased revenues.  The segment’s portion of the savings from the above-mentioned compensation 
related decisions was approximately $1.7 million.  Decreases in catalog circulation and the elimination of redundant 
catalog offerings contributed to a $2.3 million decline in catalog costs.  Improvements in the current year fill rate for 
warehouse shipments has translated into approximately $7 million of operational efficiency in both warehouse and 
transportation.  The improved fill rate reduced the number of backorders.  The remaining decline was related 
primarily to the compensation-savings associated with headcount reductions resulting from operational 
consolidations.  

As a percent of sales, Accelerated Learning Group segment SG&A increased from 35.6% in fiscal 2009 to 39.4% in 
fiscal 2010.  Accelerated Learning Group segment SG&A decreased $9.5 million, or 8.6% from $110.3 in fiscal 
2009 to $100.8 million in fiscal 2010.  The segment experienced a decrease of approximately $7 million in its 
variable SG&A costs such as transportation, warehousing, and selling expenses associated with decreased revenues.  
The segment’s portion of savings from the above-mentioned compensation-related decisions was approximately 
$1.3 million.  The divestiture of the School Specialty Publishing business led to a $5.3 million decrease in SG&A, 

29 

 
 
 
 
 
 
 
which was largely offset by the acquisition of AutoSkill, which increased SG&A by $5.0 million.  The remaining 
reduction is related primarily to compensation savings associated with headcount reductions.  The increase in SG&A 
as a percentage of revenue is due to the base non-variable costs in comparison to decreased revenue.    

Corporate SG&A decreased by $12.1 million from $46.7 million in fiscal 2009 to $34.6 million in fiscal 2010.  Of 
the $12.1 million decrease in Corporate SG&A, approximately $3.1 million is related to the above-mentioned 
compensation-related decisions, approximately $1.7 million was related to fiscal 2009 expense incurred for the 
closing of the Lyons, New York distribution center and approximately $0.9 million was due to stock-based 
compensation expense.  Corporate also had a $1.6 million dollar decrease in marketing expense as some corporate 
marketing associates were moved into the segments. The remaining Corporate SG&A decrease was related primarily 
to the lower compensation and benefit costs, associated with headcount reductions.  These headcount reductions 
were a function of a combination of back office consolidation as well as staffing reductions made to address the 
revenue decline. 

Net Interest Expense 

On April 26, 2009, the Company adopted FASB ASC Topic 470-20, “Debt with Conversion and Other Options.”  
Net interest expense including the impact of the adoption of FASB ASC Topic 470-20 was $30.5 million in fiscal 
2010 compared to $29.9 million in fiscal 2009.  The non-cash interest related to the adoption of FASB ASC Topic 
470-20 was $13.1 million in fiscal 2010 compared to $12.0 in fiscal 2009.   

Net interest expense excluding the adoption of FASB ASC Topic 470-20 decreased $0.5 million from $17.9 million 
in fiscal 2009 to $17.4 million in fiscal 2010.  Approximately $0.7 million of the decrease in interest expense was 
due to a reduction in the overall effective borrowing rate from 4.5% in fiscal 2009 to 4.4% in fiscal 2010.  An $8.0 
million dollar decrease in the Company’s average outstanding borrowings in fiscal 2010 as compared to fiscal 2009 
contributed approximately $0.3 million of interest expense decrease.  Partially offsetting the decreases was $0.5 
million of additional debt issuance amortization mainly related to the early retirement of the Company’s prior 
Amended and Restated Credit Agreement, which was replaced with a new Credit Agreement.   

Other Expense 

Other expense, which primarily consists of the discount and loss on the Company’s accounts receivable 
securitization, was $0 million in fiscal 2010 as compared to $2.7 million in fiscal 2009.  This decrease was due to 
the non-renewal of the Company’s securitization facility, which expired on January 28, 2009.   

Provision for Income Taxes 

Provision for income taxes decreased to $17.7 million in fiscal 2010 from $18.0 million in fiscal 2009.  The 
decrease was due to lower pre-tax income.  The effective income tax rate was 40.0% in fiscal 2010 as compared to 
39.8% in fiscal 2009.  

The effective income tax rate exceeded the federal statutory rate of 35% in both years primarily due to the impact of 
state and foreign taxes. 

Fiscal 2009 Compared to Fiscal 2008  

The following discussion and analysis of fiscal 2009 results compared to fiscal 2008 results is based on a 
comparison of the Company’s results of operations from continuing operations. 

Overview of Fiscal 2009 

During the fourth quarter of fiscal 2009, the Company changed its operating segments in order to align its segments 
with changes in the management and reporting structure of the Company.   

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues from continuing operations for fiscal 2009 decreased 3.8% to $1.047 billion as compared to $1.088 billion 
in fiscal 2008.  This decrease was related primarily to a decrease in state adoption revenue derived from the 
Company’s science curriculum-based offering.  Also contributing to the decreased revenue was the economic 
slowdown and a delay in spending by school districts due to uncertainty as to the education funding levels because 
of state budgetary concerns.  

The Company’s overall revenue mix shifted toward the Educational Resources segment, with the segment 
comprising 70.4% of revenues in fiscal 2009 as compared with 69.4% in fiscal 2008.  Gross margins decreased from 
36.4% in fiscal 2008 to 34.8% in fiscal 2009. This decrease was attributable to a combination of both the revenue 
mix shift towards Educational Resources, which typically has lower gross margins than Accelerated Learning Group 
segment, and decreased gross margins in both segments.  The primary cause of the decreased gross margin in the 
Educational Resources segment was related to product mix shifting towards lower margin furniture products versus 
consumable products.  The remaining decline in gross margin was due to a combination of cost increases being 
passed on to the Company from its vendors, and higher fuel costs increasing inbound freight costs associated with 
procuring the products.  

Operating income was $77.7 million in fiscal 2009 as compared to $99.5 million in fiscal 2008.  Operating margins 
decreased from 9.1% in fiscal 2008 to 7.4% in fiscal 2009.  The decrease in operating income and margins were 
primarily related to the declines in both consolidated revenue and gross margin.  Reductions in selling, general and 
administrative costs partially offset the decline in operating income.    

Revenue 

Revenues decreased 3.8% from $1.088 billion in fiscal 2008 to $1.047 billion in fiscal 2009, which was attributable 
to declines in both the Educational Resources and Accelerated Learning Group segments   

Educational Resources segment revenues decreased 2.4%, or $18.1 million, from $755.2 million in fiscal 2008 to 
$737.1 million in fiscal 2009.  Revenue amounts for both periods were comprised solely of sales to external parties.  
The decrease in Educational Resources segment revenues was due primarily to a decline of approximately $25 
million in consumable products.  This was partially offset by an increase of approximately $7 million in furniture 
and school building project revenue in fiscal 2009.  The increase in furniture and school building project revenue 
was attributable mainly to school construction projects for which the schools and districts had committed funds prior 
to the economic downturn. The decline in consumable products revenue was most directly attributable to the 
deteriorating economic conditions, which we believe have negatively impacted state budgets.  Revenue from basic 
school supplies has been relatively stable in fiscal 2009, but a shortfall in supplemental curriculum and student 
development supplies, which we believe are more discretionary and are purchased more at the educator level versus 
district level, accounted for a majority of the decline in consumable revenue within the segment. 

Accelerated Learning Group segment revenues decreased 7.5%, or $25.1 million, from $335.3 million in fiscal 2008 
(which included $3.2 million of intersegment revenues) to $310.2 million in fiscal 2009 (which included $1.0 
million of intersegment revenues).   The decrease in Accelerated Learning Group segment revenues was primarily 
attributable to a decline of approximately $27 million of state adoption revenue from the Company’s curriculum-
based products.  Accelerated Learning Group segment revenue increased by $3 million in fiscal 2009 due to 
realizing a full twelve months of revenue from the Sitton acquisition, which was acquired in the third quarter of 
fiscal 2008.  Offsetting this $3 million increase was a decline related to the downturn in the general economic 
conditions. 

Gross Profit   

Gross profit decreased 7.1% from $461.2 million in fiscal 2008 to $428.6 million in fiscal 2009.  The decrease in 
consolidated revenue resulted in $17.4 million of the decline in gross profit had consolidated gross margin remained 
constant.  The remaining decline of $15.2 million was related to gross margin declines.  Gross margin decreased 150 
basis points from 42.4% in fiscal 2008 to 40.9% in fiscal 2009.  Approximately 30 basis points of the decline in 
gross margin was related to the mix of revenue between segments.  The Accelerated Learning Group segment, 
which generates higher margin than the Educational Resources segment, accounted for 30.8% of the consolidated 

31 

 
 
 
 
 
 
 
 
 
revenue in fiscal 2008 as compared to 29.6% of the consolidated revenue in fiscal 2009.  The remaining decline in 
gross margin was related to gross margin declines in both segments, as further discussed below. 

Educational Resources segment gross profit decreased $18.5 million, or 6.7%, from $275.1 million in fiscal 2008 to 
$256.6 million in fiscal 2009.  The decrease in segment revenue resulted in $6.6 million of the decline in gross profit 
had segment gross margin remained constant.  The remaining decline of $11.9 million was related to a decline of 
160 basis points in segment gross margin from 36.4% in fiscal 2008 to 34.8% in fiscal 2009.  Approximately $5.2 
million of the decline, or 70 basis points, of the gross margin decline was a result of product mix shifting toward 
lower margin furniture products versus consumable products. The remaining decline of approximately $7 million, or 
90 basis points of gross margin, was related to increases both in product costs and inbound freight costs, primarily, 
during the higher-volume summer months.  The Company was not able to pass on vendor and transportation cost 
increases to customers due to current fixed pricing within contract agreements and longer-lived catalogs.   

Accelerated Learning Group segment gross profit decreased $15.5 million, or 8.4%, from $184.4 million in fiscal 
2008 to $168.9 million in fiscal 2009.  The decrease in segment revenue resulted in $13.8 million of the decline in 
the gross profit, had segment gross margin remained constant.  The remaining decline of $1.7 million was related to 
a decline of 50 basis points segment gross margin from 55.0% in fiscal 2008 to 54.5% in fiscal 2009.  A shift in the 
product mix within the segment, primarily related to the decline in the higher margin curriculum-based products for 
state adoptions, resulted in approximately 120 basis points of gross margin decline.  Partially offsetting this year-
over-year decline related to product mix was the impact on fiscal 2008 gross margin of a $3.0 million inventory 
donation from this segment which decreased fiscal 2008 gross margin by 80 basis points.   

Selling, General and Administrative Expenses 

SG&A as a percent of revenues increased 20 basis points from 33.3% of revenues in fiscal 2008 to 33.5% of 
revenues in fiscal 2009.  SG&A decreased $10.9 million from $361.8 million in fiscal 2008 to $350.9 million in 
fiscal 2009. The decrease in SG&A costs was due primarily to reductions in variable costs associated with the 
revenue decline, reductions in variable performance-based compensation expense, and other cost reduction efforts.  
The increase in SG&A as a percent of revenue was driven by the base of non-variable costs in comparison to 
decreased revenue. 

Educational Resources segment SG&A remained flat as a percent of revenues at 26.3% in both fiscal 2009 and fiscal 
2008. Educational Resources segment SG&A decreased $4.6 million, or 2.3%, from $198.5 million in fiscal 2008 to 
$193.9 million in fiscal 2009. The segment incurred $1.2 million of severance costs in fiscal 2009 related to 
headcount reductions and approximately $1.0 million of additional costs for marketing initiatives.   These increases 
were offset by approximately $2.3 million of a decline due to a decline in variable costs such as transportation, 
warehousing, and selling expenses associated with decreased revenues, and approximately $2.0 million related to a 
reduction in variable performance based compensation expense.  The remaining decline was related primarily to the 
compensation savings associated with the headcount reductions. 

Accelerated Learning Group segment SG&A remained flat as a percent of revenue at 35.6% in both fiscal 2009 and 
fiscal 2008.  Accelerated Learning Group segment SG&A decreased 7.5%, or $9.0 million, from $119.3 million in 
fiscal 2008 to $110.3 million in fiscal 2009.  The segment incurred $0.4 million of severance costs associated with 
headcount reductions.  These increases were offset by approximately $6 million of a decline in variable costs such as 
transportation, warehousing, and selling expenses mainly associated with decreased revenues and a reduction of 
approximately $2.2 million in variable performance-based compensation expense.  The remaining decrease was 
primarily related to the savings associated with headcount reductions.  

Corporate SG&A increased by $2.7 million from $44.0 million in fiscal 2008 to $46.7 million in fiscal 2009.  The 
increase in Corporate SG&A was primarily related to $1.7 million for the closing of the Lyons, New York 
distribution center, and $0.6 million of severance costs related to the Company’s cost reduction efforts.  Corporate 
SG&A decreased by approximately $3.2 million in fiscal 2009 as a result of decreased variable performance-based 
compensation expense.  Partially offsetting this decline were various increases including approximately $0.8 million 
of employee benefits, approximately $0.7 million of incremental depreciation related to the ERP phased 

32 

 
 
 
 
 
 
 
 
 
implementation, approximately $0.8 million of bank fees and sales tax audits, and approximately $0.4 million of the 
direct marketing and product management initiatives. 

Net Interest Expense 

On April 26, 2009, the Company adopted FASB ASC Topic 470-20, “Debt with Conversion and Other Options.” 
Net interest expense including the impact of the adoption of FASB ASC Topic 470-20 was $29.9 million for the 
year ended April 25, 2009 compared to $30.9 million for the year ended April 26, 2008. The non-cash interest 
related to the adoption of FASB ASC Topic 470-20 was $12.0 million in fiscal 2009 as compared to $11.1 million in 
fiscal 2008, as adjusted for FASB ASC Topic 470-20.  

Net interest expense excluding the adoption of FASB ASC Topic 470-20 decreased $1.9 million from $19.8 million 
in fiscal 2008 to $17.9 million in fiscal 2009.  Approximately $1.6 million of the decrease in interest expense was 
due to a reduction in the overall effective borrowing rate to 4.5% in fiscal 2009 as compared to an effective 
borrowing rate of 4.8% in fiscal 2008.  The reduction in the borrowing rate is attributable to the decreased rates in 
the overall credit markets.  The remaining decrease was related primarily to a reduction in average outstanding 
borrowings in fiscal 2009, as cash provided by operating activities, partially offset by share repurchases made by the 
Company during fiscal 2009, were used to reduce debt.   

Other Expense 

Other expense, which primarily consisted of the discount and loss on the Company’s since-discontinued accounts 
receivable securitization, was $2.7 million in fiscal 2009 as compared to $5.7 million in fiscal 2008.  Approximately 
$2.2 million of the decrease in the discount and loss was due to lower effective discount rates associated with the 
Company’s securitization facility in fiscal 2009 as compared to fiscal 2008.  The securitization facility expired on 
January 28, 2009 and the Company elected to not renew the agreement due to the expected future expense of the facility 
compared to other sources of liquidity available to the Company.  This reduced the amount of discount and loss in other 
expense in fiscal 2009 by approximately $0.8 million. 

Provision for Income Taxes 

Provision for income taxes decreased to $18.0 million in fiscal 2009 from $23.9 million in fiscal 2008.  The 
decrease was due to lower pre-tax income.  The effective income tax rate was 39.8% in fiscal 2009 as compared to 
38.0% in fiscal 2008. The increase between years is primarily related to the incremental tax benefit realized in fiscal 
2008 for favorable tax treatment of certain inventory donations.   

The effective income tax rate exceeded the federal statutory rate of 35% in both years primarily due to foreign 
income tax that is taxed at higher rates than domestic tax, along with state taxes. 

Discontinued Operation 

As mentioned under ‘Background’ in this Item 7, the Company completed the sale of the School Specialty Media 
(“SSM”) business unit in fiscal 2008, which has been reflected as a discontinued operation in the accompanying 
consolidated statements of operations included under Item 8. 

In fiscal 2009, the discontinued operation resulted in no additional income or loss, net of tax to the Company.  

In fiscal 2008, the discontinued operation resulted in a $4.7 million loss, net of tax.  The operations of the SSM 
business unit resulted in a net of tax loss of $3.2 million and the sale and ultimate disposition of SSM resulted in a 
net of tax loss of $1.5 million. 

Liquidity and Capital Resources 

At April 24, 2010, we had working capital of $9.9 million. Our capitalization at April 24, 2010 was $883.3 million 
and consisted of debt of $332.1 million and shareholders’ equity of $551.2 million. 

33 

 
 
 
 
 
 
 
 
 
 
 
Our Credit Agreement matures on April 23, 2014 and provides for a $350.0 million revolving loan and an available 
$200,000 incremental term loan.  There were no outstanding amounts as of April 24, 2010 under either the revolving 
or incremental term loans.  Our borrowings are usually significantly higher during the first two quarters of our fiscal 
year to meet the working capital requirements of our peak selling season. The Credit Agreement is secured by 
substantially all of the assets of the Company and contains certain financial covenants, including a consolidated total 
and senior leverage ratio, a consolidated fixed charges coverage ratio and a limitation on consolidated capital 
expenditures.  The Company was in compliance with these covenants at April 24, 2010.   

Our $133.0 million, 3.75% convertible subordinated notes became convertible during the second quarter of fiscal 
2006 as the closing price of the Company’s common stock exceeded $48.00 for the specified amount of time. As a 
result, holders of the notes may surrender the notes for conversion at any time from October 1, 2005 until July 31, 
2023.  The notes are recorded as a current liability. Holders that exercise their right to convert the notes will receive 
up to the accreted principal amount in cash, with the balance of the conversion obligation, if any, to be satisfied in 
shares of Company common stock or cash, at the Company’s discretion.  Holders may require the Company to 
repurchase the notes for cash on August 1, 2010, 2013 and 2018.  No notes have been converted into cash or shares 
of common stock as of April 24, 2010.  The notes are currently redeemable at the option of the Company.  The 
Company expects convertible debt holders to present these notes to the Company for repurchase at the first put date, 
August 1, 2010.  The Company plans to fund the repurchase using the proceeds of the Credit Agreement. 

In November 2006, we sold $200.0 million of convertible subordinated debentures due 2026. The debentures are 
unsecured, subordinated obligations of the Company, pay interest at 3.75% per annum on each May 30th and November 
30th, and are convertible upon satisfaction of certain conditions. In connection with any such conversion, we will deliver 
cash equal to the lesser of the aggregate principal amount of debentures to be converted and our total conversion 
obligation, and will deliver, at our option, cash or shares of our common stock in respect of the remainder, if any, of our 
conversion obligation. The initial conversion rate is 19.4574 shares per $1,000 principal amount of debentures, which 
represents an initial conversion price of approximately $51.39 per share.  The debentures are redeemable at our option on 
or after November 30, 2011.  On November 30, 2011, 2016 and 2021 and upon the occurrence of certain circumstances, 
holders will have the right to require us to repurchase all or some of the debentures.  

Net cash provided by operating activities increased $40.9 million from $71.2 million in fiscal 2009 to $112.1 million 
for fiscal 2010.  The increase in cash provided by operating activities was primarily due to the decrease in the 
amount sold under the securitization facility which was not renewed as of January 28, 2009.  Excluding the impact 
of securitization facility, net cash provided by operating activities declined by $9.2 million.  The remaining decline 
was related to a decrease in working capital improvements. 

Working capital decreased $33.8 million in fiscal 2010 compared to fiscal 2009.  The decrease in working capital is 
primarily related to the Company’s ability to collect accounts receivable in fiscal 2010 and decrease its DSO as well 
as the decrease in the amount of inventory on hand as the Company better manages its inventory balance.  The 
Company’s accounts receivable balances declined by $30.9 million, $4.3 million of which was due to the divestiture 
of the School Specialty Publishing business unit, with the remaining decline primarily related to a combination of 
improved collections and declining revenue.  Inventories declined $27.2 million, $16 million of which was due to 
the divestiture of the School Specialty Publishing business unit, with the remaining decline due to improvements in 
procurement strategies, which were partially offset by a reduction of $8.8 million in accounts payables.  Accrued 
compensation balances decreased by $5.3 million, $1.9 million of which was due to the divestiture of the School 
Specialty Publishing business unit, with the remaining decline related to a combined change in the timing of 
commission payouts plus decreased commissions.  

Net cash used in investing activities for fiscal 2010 was $36.8 million, compared to $17.5 million for fiscal 2009.  
The increase in cash used in investing activities was primarily attributable to the AutoSkill acquisition purchase 
price of $11.7 million as well as the acquisition of the ThinkMathTM intangible assets of $1.8 million.  The Company 
contributed cash of $2.2 million and its School Specialty Publishing business unit assets to a newly formed business, 
Carson-Dellosa Publishing, LLC, in exchange for a 35% interest accounted for under the equity method. Cookie Jar 
Education simultaneously contributed all of its business unit assets to Carson-Dellosa Publishing, LLC in exchange 
for the remaining 65% interest.  Additions to property, plant and equipment increased $2.2 million from $11.6 
million in fiscal 2009 to $13.8 million in fiscal 2010. This increase was primarily a result of spending related to the 

34 

 
 
 
 
 
implementation of the Company’s ERP system.  Spending on product development increased by $1.5 million, which 
is attributable to the Company’s ongoing investment in the development of curriculum-based products.   The 
Company received $2.5 million during fiscal 2009 attributable to the notes received as part of the SSM sale, as 
compared to $0.7 million in fiscal 2010. 

Net cash used in financing activities was $56.1 million in fiscal 2010 as compared to $55.9 million in fiscal 2009. 
The Company had repaid $51.9 million on its revolving credit facility in fiscal 2010, reducing its outstanding 
balance to $0 before the new Credit Agreement was signed on April 23, 2010. The net of operating and investing 
cash flows generated in the first nine months of fiscal 2010 were in excess of the amounts outstanding on the 
revolving credit facility and led to the increased cash balances. In addition, the Company repurchased $15.3 million 
of its common stock in the first nine months of fiscal 2009 as compared to no stock repurchases in the first nine 
months of fiscal 2010.  See Part II, Item 5, Issuer Purchases of Equity Securities for additional information regarding 
share repurchases.  The increased use of cash for share repurchases was offset by additional short-term borrowings.  

On June 12, 2008, we announced that our Board of Directors approved a new share repurchase program, which allows us 
to purchase up to $50.0 million of our outstanding common stock.  As of April 24, 2010, $34.7 million of this repurchase 
authorization is remaining.  Purchases under the share repurchase program may be made from time to time in the open 
market or through privately negotiated transactions.  Common stock acquired through the share repurchase program will 
be available for general corporate purposes. 

We anticipate that our cash flow from operations, borrowings available from our existing credit facility and other 
sources of capital will be sufficient to meet our liquidity requirements for operations, including anticipated capital 
expenditures, share repurchases and our contractual obligations for the foreseeable future. 

We expect our fiscal 2011 capital expenditures to be approximately $15.5 million and to consist primarily of 
software costs related to the continued implementation of the new ERP platform and warehouse management costs.  
We expect our investment in product development to be approximately $14.3 million. 

Off Balance Sheet Arrangements 

We had an accounts receivable securitization facility. The facility expired January 28, 2009 and the Company elected 
to not renew the facility due to the significant cost increases in accounts receivable asset-backed securities markets 
compared to the costs of other sources of liquidity available to the Company.  The Company had originally entered into 
the facility for the purpose of reducing the Company’s variable rate interest expense.  However, in the current rate 
environment, the facility was not providing any material reduction in the Company’s variable rate interest expense 
and a renewed facility would have actually resulted in an increase to the Company’s variable rate interest expense.  
The facility permitted advances up to $175.0 million from July 1 through November 30 of each year, and advances 
up to $75.0 million from December 1 through June 30 of each year.  Costs associated with the sale of receivables, 
primarily related to the discount and loss on sale, for the fiscal years 2009 and 2008 were $2.7 and $5.7 million, 
respectively. The decrease in these costs was related to a combination of decreased discount rates and the 
termination of the securitization facility.   

These costs are included as a component of other expense in our consolidated statements of operations. 

Summary of Contractual Obligations 

The following table summarizes our contractual debt and operating lease obligations as of April 24, 2010: 

35 

 
 
 
 
 
 
 
 
 
Long-term debt obligations (1)………………………..
Convertible subordinated notes (2)(3)……………………
Capital lease obligations……………………………… 
Operating lease obligations……………………….
Purchase obligations (4)…………………………………
$ 
Total contractual obligations……………………… 

$   

Total
22,377
349,053
6
54,581
-
426,017

Payments Due
(in thousands)
1 - 3
years

3 - 5
years

Less than
1 year

$     

2,022
141,668
6
8,164
-
151,860

$ 

$     

4,151
207,385
-
12,349
-
223,885

$ 

$     

4,151
-
-
8,465
-
12,616

$   

$   

More than
5 years
12,053
-
-
25,603
-
37,656

$   

________________ 

(1) 

(2) 

(3) 

(4) 

Long-term debt obligations include principal and interest payments on our credit facility and sale-leaseback 
obligations, assuming these obligations remain outstanding until maturity at current or contractually 
defined interest rates. 

Convertible subordinated notes of $133,000 are recorded as a current liability at April 24, 2010. During 
fiscal 2006 the notes became convertible and may be surrendered for conversion at any time.  The notes 
could be redeemed at the option of the Company no earlier than August 7, 2008.  No notes have been 
converted into cash or shares of common stock as of April 24, 2010.  The notes are currently redeemable at 
the option of the Company.  The Company expects convertible debt holders to present these notes to the 
Company for repurchase at the first put date, August 1, 2010.  The Company plans to fund the repurchase 
using the proceeds of the Credit Agreement. The amount reflected includes principal and accrued interest 
as of the balance sheet date only. If the notes are held to maturity in 2023, our obligation, including interest 
at current rates and accreted principal, is $241.8 million. 

Convertible subordinated notes of $200,000 are recorded as maturing in more than five years as the bonds 
are not currently convertible.  The notes can be redeemed at the option of the Company no earlier than 
November 30, 2011.  The amounts reflected for these notes include accrued interest at the balance sheet 
date and interest at 3.75% through November 30, 2011.  

As of April 24, 2010, we did not have any material long-term purchase obligations. The short-term 
purchase obligations the Company had as of April 24, 2010 were primarily for the purchase of inventory in 
the normal course of business. 

Fluctuations in Quarterly Results of Operations 

Our business is subject to seasonal influences.  Our historical revenues and profitability have been dramatically 
higher in the first two quarters of our fiscal year, primarily due to increased shipments to customers coinciding with 
the start of each school year.  Quarterly results also may be materially affected by the timing of acquisitions, the 
timing and magnitude of costs related to such acquisitions, variations in our costs for the products sold, the mix of 
products sold and general economic conditions.  Moreover, the operating margins of companies we acquire may 
differ substantially from our own, which could contribute to further fluctuation in quarterly operating results.  
Therefore, results for any quarter are not indicative of the results that we may achieve for any subsequent fiscal 
quarter or for a full fiscal year. 

The following table sets forth certain unaudited consolidated quarterly financial data for fiscal years 2010 and 2009 
(in thousands, except per share data).  We derived this quarterly data from our unaudited consolidated financial 
statements.  

36 

 
 
 
   
   
   
               
               
              
              
               
               
               
 
     
       
     
       
     
 
               
               
               
               
               
 
 
 
 
 
 
 
First

Second

Fiscal 2010
Third

Fourth

Total

Revenues……………………………………………… 
Gross profit…………………………………………………………
Operating income (loss)……………………………… 
Earnings (loss) from continuing operations,

330,367
142,791
54,539

$   

$   

346,146
143,105
56,660

$   

103,126
42,418
(22,591)

$   

117,039
50,834
(13,911)

$     

896,678
379,148
74,697

net of income taxes…………………………………………28,429

29,597

(18,210)

(13,263)

26,553

Equity in earnings (losses) of unconsolidated

affiliate, net of tax………………………………………………

Net income (loss)……………………………………… 

Basic earnings per share of common stock:

-
28,429

-
29,597

(241)
(18,451)

(460)
(13,723)

(701)
25,852

Earnings (loss) from continuing operations………………………………………………………………………………
1.51
1.51
Total…………………………………………………………………………

$         
$         

$         
$         

(0.98)
(0.98)

(0.73)
(0.73)

$       
$       

$       
$       

1.57
1.57

$           
$           

1.37
1.37

Diluted earnings per share of common stock:

Earnings (loss) from continuing operations………………………………………………………………………………
1.51
1.51
Total…………………………………………………………………………

$         
$         

$         
$         

(0.98)
(0.98)

(0.73)
(0.73)

$       
$       

$       
$       

1.57
1.57

$           
$           

1.37
1.37

First

Second

Fiscal 2009 (1)
Third

Fourth

Total

Revenues……………………………………………… 
Gross profit…………………………………………………………
Operating income (loss)……………………………… 
Earnings (loss) from continuing operations,

378,794
164,002
62,985

$   

net of income taxes…………………………………………

Net income (loss)……………………………………… 

Basic earnings per share of common stock:

33,350
33,350

$   

390,306
159,117
59,028

$   

121,710
43,299
(29,984)

$   

156,170
62,185
(14,345)

$  

1,046,980
428,603
77,684

30,425
30,425

(23,441)
(23,441)

(13,206)
(13,206)

27,128
27,128

Earnings (loss) from continuing operations………………………………………………………………………………
1.77
1.77
Total…………………………………………………………………………

$         
$         

$         
$         

(0.70)
(0.70)

(1.25)
(1.25)

$       
$       

$       
$       

1.62
1.62

$           
$           

1.44
1.44

Diluted earnings per share of common stock:

Earnings (loss) from continuing operations………………………………………………………………………………
1.75
1.75
Total…………………………………………………………………………

$         
$         

$         
$         

(0.70)
(0.70)

(1.25)
(1.25)

$       
$       

$       
$       

1.61
1.61

$           
$           

1.44
1.44

(1) At the beginning of fiscal 2010, the Company adopted Financial Accounting Standards Board ("FASB")
Accounting Standards Codification ("ASC") Topic 470-20, "Debt with Conversion and Other Options"
("FASB ASC Topic 470-20").  The adoption of FASB ASC Topic 470-20 required an adjustment of previously
reported amounts assigned to debt, deferred taxes, equity and interest expense.

Inflation 

Inflation, particularly in fuel and other oil-related costs, has had and could continue to have an effect on our results 
of operations and our internal and external sources of liquidity. 

Critical Accounting Policies 

We believe the policies identified below are critical to our business and the understanding of our results of 
operations. The impact and any associated risks related to these policies on our business are discussed throughout 
MD&A where applicable. Refer to the notes to our consolidated financial statements in Item 8 for detailed 

37 

 
 
     
     
       
       
       
       
       
     
     
         
       
       
     
     
         
 
 
                 
                 
          
          
            
       
       
     
     
         
 
 
 
 
 
 
 
     
     
       
       
       
       
       
     
     
         
 
 
       
       
     
     
         
       
       
     
     
         
 
 
 
 
 
 
discussion on the application of these and other accounting policies. The preparation of the consolidated financial 
statements requires management to make estimates and assumptions that affect the reported amounts of assets and 
liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the 
reported amounts of revenues and expenses during the reporting period. We evaluate our estimates and assumptions 
on an ongoing basis and base them on a combination of historical experience and various other assumptions that we 
believe to be reasonable under the circumstances. Actual results could differ from those estimates. Our critical 
accounting policies that require significant judgments and estimates and assumptions used in the preparation of our 
consolidated financial statements are as follows: 

Revenue Recognition 

Revenue, net of estimated returns and allowances, is recognized upon the shipment of products or upon the 
completion of services provided to customers, which corresponds to the time when risk of ownership transfers, the 
selling price is fixed, the customer is obligated to pay, collectability is reasonably assured and we have no 
significant remaining obligations. Cash received in advance from customers is deferred on our balance sheet as a 
current liability and recognized upon the shipment of products or upon the completion of services provided to the 
customers. 

Catalog Costs and Related Amortization 

We spend over $24.4 million annually to produce and distribute catalogs. We accumulate all direct costs incurred, 
net of vendor cooperative advertising payments, in the development, production and circulation of our catalogs on 
our balance sheet until such time as the related catalog is mailed. They are subsequently amortized into SG&A over 
the expected sales realization cycle, which is one year or less. Consequently, any difference between our estimated 
and actual revenue stream for a particular catalog and the related impact on amortization expense is neutralized 
within a period of one year or less. Our estimate of the expected sales realization cycle for a particular catalog is 
based on, among other possible considerations, our historical sales experience with identical or similar catalogs and 
our assessment of prevailing economic conditions and various competitive factors. We track our subsequent sales 
realization, reassess the marketplace, and compare our findings to our previous estimate and adjust the amortization 
of our future catalogs, if necessary. 

Development Costs 

We accumulate external and certain internal costs incurred in the development of our products which can include a 
master copy of a book, video or other media, on our balance sheet. As of April 24, 2010, we had $24.5 million in 
development costs and other, net, on our balance sheet. A majority of these costs are associated with science and 
reading intervention businesses. The capitalized development costs are subsequently amortized into cost of revenues 
over the expected sales realization cycle of the products, which is typically five years. During fiscal 2010, we 
amortized development costs of $5.1 million to expense related to our continuing businesses. We continue to 
monitor the expected sales realization cycle for each product, and will adjust the remaining expected life of the 
development costs or recognize an impairment, if warranted.   

Goodwill and Intangible Assets, and Long-Lived Assets 

At April 24, 2010, goodwill and intangible assets represented approximately 66.2% of our total assets. We review 
our goodwill and other indefinite life intangible assets for impairment annually, or more frequently if indicators of 
impairment exist.  A significant amount of judgment is involved in determining if an indicator of impairment has 
occurred. Such indicators may include, among others: a significant decline in our expected future cash flows; a 
sustained, significant decline in our stock price and market capitalization; a significant adverse change in legal 
factors or in the business climate; unanticipated competition; the testing for recoverability of a significant asset 
group within a reporting unit; and slower growth rates. Any adverse change in these factors could have a significant 
impact on the recoverability of these assets and could have a material impact on our consolidated financial 
statements.  

As it relates to goodwill and indefinite life intangible assets, we apply the impairment rules in accordance with 
FASB ASC Topic 350, “Intangibles – Goodwill and Other Options”.  As required by FASB ASC Topic 350, the 

38 

 
 
recoverability of these assets is subject to a fair value assessment, which includes judgments regarding financial 
projections, including forecasted cash flows and discount rates, and comparable market values. As it relates to finite 
life intangible assets, we apply the impairment rules as required by FASB ASC Topic 360-10-15, “Impairment or 
Disposal of Long-Lived Assets” which also requires significant judgments related to the expected future cash flows 
attributable to the intangible asset.  Key assumptions used in the impairment analysis include, but are not limited to, 
expected future cash flows, business plan projections, revenue growth rates, and the discount rate utilized for 
discounting such cash flows.  The impact of modifying any of these assumptions can have a significant impact on 
the estimate of fair value and, thus, the estimated recoverability, or impairment, if any, of the asset.   

The goodwill impairment test involves a two-step process.  We test goodwill for possible impairment by 
determining the fair value of the Company’s reporting units.  We estimate fair value of the Company’s reporting 
units using a combined income (discounted cash flow) and market approach (guideline public company 
comparables) valuation model.  The income approach uses a reporting unit’s projection of estimated operating 
results and cash flows that is discounted using a weighted-average cost of capital. The projection uses management’s 
best estimates of economic and market conditions over the projected period including growth rates in sales and 
costs, estimates of future expected changes in operating margins and cash expenditures. Other significant estimates 
and assumptions include future estimates of capital expenditures and changes in future working capital 
requirements. We validate our estimates of fair value under the income approach by comparing the values to fair 
value estimates using a market approach. A market approach estimates fair value by applying cash flow multiples to 
the reporting unit’s operating performance. The multiples are estimated based on past acquisition history and the 
Company’s assessment of the current and proposed valuations for related market transactions.  

If the carrying value of the reporting unit is higher than its fair value, there is an indication that impairment may 
exist and the second step must be performed to measure the amount of impairment loss. The amount of impairment 
is determined by comparing the implied fair value of reporting unit goodwill to the carrying value of the goodwill in 
the same manner as if the reporting unit was being acquired in a business combination. Specifically, we would 
allocate the fair value to all of the assets and liabilities of the reporting unit, including any unrecognized intangible 
assets, in a hypothetical analysis that would calculate the implied fair value of goodwill. If the implied fair value of 
goodwill is less than the recorded goodwill, we would record an impairment charge for the difference.  

The Company’s stock price and an estimated control premium are two factors that can significantly impact the fair 
value assessment of the Company’s reporting units.  The significant decline in the general global economic 
conditions has led to volatility in the Company’s stock price during fiscal 2010 and fiscal 2009.  During this period, 
our stock price fluctuated between a high of $34.75 per share and a low of $12.65 per share.  As of April 24, 2010, 
the Company’s market capitalization was $463.5 million, compared to a book value of $551.2 million.  The 
Company evaluated the movement in the stock price over the past fiscal year, along with the operating performance, 
cash flow performance and industry outlook.  Significant judgment is involved in determining if an indicator of 
impairment has occurred.  The Company considers its market capitalization and estimated control premium in its 
goodwill impairment analysis.  There are inherent uncertainties related to these factors and management’s judgment 
in applying each factor to the analysis of the recoverability of goodwill.  As a result of the analysis, the Company 
determined that there was not a re-consideration event that impacted the realizability of goodwill during fiscal 2010. 

The fair value of other indefinite-life intangible assets are estimated and compared to the carrying value. We 
estimate the fair value of these intangible assets using the relief-from-royalty method, which requires assumptions 
related to projected revenues from our annual budgets; assumed royalty rates that could be payable if we did not 
own the intangible assets; and a discount rate. We recognize an impairment loss when the estimated fair value of the 
indefinite-lived intangible asset is less than its carrying value. 

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 

Our financial instruments include cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities 
and debt.  Market risks relating to our operations result primarily from changes in interest rates.  Our borrowings under 
our credit facility and our discount expense related to our accounts receivable securitization were primarily dependent 
upon LIBOR rates.  Assuming no change in our financial structure, if variable interest rates were to have averaged 100 
basis points higher during fiscal 2010 and fiscal 2009, pre-tax earnings would have decreased by approximately $4.0 

39 

 
 
million and $1.4 million respectively. This amount was determined by considering a hypothetical 100 basis point 
increase in interest rates on average variable-rate debt outstanding and the average advanced under the accounts 
receivable securitization facility during fiscal 2010 and fiscal 2009. The estimated fair value of long-term debt 
approximated its carrying value at April 24, 2010 and April 25, 2009, with the exception of our convertible debt which 
at April 24, 2010 had a carrying value of $333.0 million and a fair market value of $324.7 million and at April 25, 2009 
had a carrying value of $333.0 million and a fair market value of $261.0 million. 

40 

 
Item 8.  Financial Statements and Supplementary Data 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of School Specialty, Inc. 
Greenville, Wisconsin 

We have audited the accompanying consolidated balance sheets of School Specialty, Inc. and subsidiaries 
(the “Company”) as of April 24, 2010 and April 25, 2009, and the related consolidated statements of 
operations, shareholders’ equity, and cash flows for each of the three years in the period ended April 24, 
2010. Our audits also included the consolidated financial statement schedule listed in the Index at 
Item 15(a)(2). We also have audited the Company’s internal control over financial reporting as of April 24, 
2010, based on criteria established in Internal Control — Integrated Framework issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for 
these financial statements and financial statement schedule, for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, 
included in the accompanying Management’s Report on Internal Control Over Financial Reporting. Our 
responsibility is to express an opinion on these financial statements and financial statement schedule and 
an opinion on the Company’s internal control over financial reporting based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether the financial statements are free of material misstatement and whether effective 
internal control over financial reporting was maintained in all material respects. Our audits of the financial 
statements included examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements, assessing the accounting principles used and significant estimates made by 
management, and evaluating the overall financial statement presentation. Our audit of internal control over 
financial reporting included obtaining an understanding of internal control over financial reporting, assessing 
the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk. Our audits also included performing such other procedures as 
we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for 
our opinions. 

A company’s internal control over financial reporting is a process designed by, or under the supervision of, 
the company’s principal executive and principal financial officers, or persons performing similar functions, 
and effected by the company’s board of directors, management, and other personnel to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external purposes in accordance with generally accepted accounting principles. A company’s internal 
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of 
records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets 
of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally accepted accounting principles and that 
receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or 
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of the inherent limitations of internal control over financial reporting, including the possibility of 
collusion or improper management override of controls, material misstatements due to error or fraud may 
not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of 
the internal control over financial reporting to future periods are subject to the risk that the controls may 
become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, 
the financial position of School Specialty, Inc. and subsidiaries as of April 24, 2010 and April 25, 2009, and 

41 

 
 
the results of their operations and their cash flows for each of the three years in the period ended April 24, 
2010, in conformity with accounting principles generally accepted in the United States of America. Also, in 
our opinion, such consolidated financial statement schedule, when considered in relation to the basic 
consolidated financial statements taken as a whole, presents fairly, in all material respects, the information 
set forth therein. Also, in our opinion, the Company maintained, in all material respects, effective internal 
control over financial reporting as of April 24, 2010, based on the criteria established in Internal Control — 
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. 

As  discussed  in  Note  8  to  the  consolidated  financial  statements,  the  Company  adopted  new  accounting 
guidance on April 26, 2009 related to the accounting for convertible debt instruments. 

/s/ DELOITTE & TOUCHE LLP 

Milwaukee, Wisconsin 
June 25, 2010 

42 

 
 
 
(As Adjusted, 
See Note 8)

April 24, 2010 April 25, 2009

$         

21,035

$           

1,871

72,734
99,910
13,593
14,318
1,539
9,867
232,996
66,607
540,248
166,552
33,118
28,299
1,067,820

103,683
127,108
15,537
19,501
1,566
9,805
279,071
70,183
532,318
168,082
27,551
-
1,077,205

FINANCIAL STATEMENTS 

SCHOOL SPECIALTY, INC.
CONSOLIDATED BALANCE SHEETS
(In Thousands, Except Share Data)

ASSETS
Current assets:

Cash and cash equivalents………………………………………………….
Accounts receivable, less allowance for doubtful accounts

of $2,104 and $4,332, respectively………………………………………..
Inventories……………………………………………………………………..  
Deferred catalog costs ……………………………………………………
Prepaid expenses and other current assets …………………………….
Refundable income taxes …………………………………………………
Deferred taxes ………………………………………………………………  

Total current assets …………………………………………………….
Property, plant and equipment, net ………………………………………………  
Goodwill ………………………………………………………………………  
Intangible assets, net ………………………………………………………..
Development costs and other, net …………………………………………………………………………
Investment in unconsolidated affiliate …………………………………….

Total assets …………………………………………………………….

$    

$    

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:

Current maturities - long-term debt………………………………………
Accounts payable……………………………………………………………  
Accrued compensation………………………………………………………  
Deferred revenue……………………………………………………………..
Other accrued liabilities…………………………………………………….

Total current liabilities…………………………………………………….

Long-term debt - less current maturities………………………………….
Deferred taxes………………………………………………………………
Other liabilities……………………………………………………………………… 

Total liabilities………………………………………………………………  

$       

132,397
47,954
7,501
4,312
30,905
223,069
199,742
92,398
1,423
516,632

$       

127,071
56,786
12,821
4,254
34,386
235,318
244,586
86,109
913
566,926

Commitments and contingencies

Shareholders' equity:

Preferred stock, $0.001 par value per share, 1,000,000

shares authorized; none outstanding………………………………….

-

-

Common stock, $0.001 par value per share, 150,000,000 shares

authorized; 24,280,097 and 24,243,438 shares issued, respectively…..
Capital paid-in excess of par value………………………………………….
Treasury stock, at cost - 5,420,210 and 5,420,210 shares, respectively……….. 
Accumulated other comprehensive income………………………………..
Retained earnings……………………………………………………………..

Total shareholders' equity……………………...……………………………  
Total liabilities and shareholders' equity……………………………..…  

24
436,959
(186,637)
24,052
276,790
551,188
1,067,820

$    

24
435,150
(186,637)
10,804
250,938
510,279
1,077,205

$    

See accompanying notes to consolidated financial statements.

43 

 
 
 
 
 
 
           
         
           
         
 
           
           
 
           
           
             
             
             
             
 
         
         
           
           
         
         
 
         
         
 
           
           
           
                     
 
 
 
 
           
           
             
           
 
             
             
 
           
           
 
         
         
 
         
         
 
           
           
             
                
         
         
 
 
 
 
                     
                     
 
 
                  
                  
 
         
         
        
        
 
           
           
 
         
         
         
         
 
 
SCHOOL SPECIALTY, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(In Thousands, Except Per Share Amounts)

For the Fiscal Year Ended
(As Adjusted, 
See Note 8)
April 25, 
2009

(As Adjusted, 
See Note 8)
April 26, 
2008

April 24, 
2010

Revenues……………………………………………………………………………………… 
Cost of revenues…………………………………………………………………………… 

$    

Gross profit………………………………………………………………………………… 

Selling, general and administrative expenses……………………………………………… 
Operating income………………………………………………………………………… 

Other (income) expense:

896,678
517,530
379,148
304,451
74,697

$   

1,046,980
618,377
428,603
350,919
77,684

$   

1,087,903
626,661
461,242
361,754
99,488

Interest expense……………………………………………………………………………… 
Interest income……………………………………………………………………………… 
Other………………………………………………………………………………………… 

Income before provision for income taxes………………………………………………… 
Provision for income taxes…………………………………………………………………… 

30,532
(66)
-
44,231
17,678

30,238
(333)
2,679
45,100
17,972

30,943
(28)
5,718
62,855
23,870

Income from continuing operations before
income from investment in unconsolidated affiliate and discontinued operations…..

26,553

27,128

38,985

Loss from operations of discontinued School Specialty
  Media business unit, net of income taxes……………………………………………………………………………

-

Equity in earnings (losses) of unconsolidated
   affiliate, net of tax………………………………………………

(701)

-

-

(4,691)

-

$      
Net income………………………………………………………………………………………

25,852

$        

27,128

$        

34,294

Weighted average shares outstanding:

Basic…………………………………………………………………………………………… 
Diluted ……………………………………………………………………………………… 

18,843
18,874

18,802
18,895

20,196
20,708

Basic earnings per share of common stock:

$            
1.44
Earnings from continuing operations …………………………………………………………………………………………
$              
-
Loss from discontinued operations………………………………………………………………………………………
$            
1.44
Total……………………………………………………………………………………… 

$          
1.37
$            
-
$          
1.37

$            
$           
$            

1.93
(0.23)
1.70

Diluted earnings per share of common stock:

$            
1.44
Earnings from continuing operations …………………………………………………………………………………………
$              
-
Loss from discontinued operations………………………………………………………………………………………
$            
1.44
Total………………………………………………………………………………………… 

$          
1.37
$            
-
$          
1.37

$            
$           
$            

1.88
(0.22)
1.66

See accompanying notes to condensed consolidated financial statements.

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SCHOOL SPECIALTY, INC. 
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 and APRIL 26, 2008 
(In Thousands) 

Capital Paid-in 
Excess of Par 
Value

Treasury 

Stock,               
at Cost

Accumulated 
Other 
Comp rehensive 
Income

Retained 
Earnings

Total 
Shareholders' 
Equity

Total 
Comprehensive 
Income

Common S tock

Dollars
23
Balance at April 28, 2007 (As Adjusted, See Note 8 and 17)…………………………..

Shares
23,310

408,890

(76,508)

17,763

190,016
(500)

540,184
(500)

Adoption of FASB ASC Topic740……………………
Issuance of common stock in conjunction

with stock option exercises……………………………….
Tax benefit on option exercises…………………………….
Share-based compensation expense………………………..
Treasury stock purchases………………………………….
Foreign currency translation adjustment…………………..
Net income…………………………………………………
Total comprehensive income…………………………….

321

1

5,558
1,957
5,490

(94,879)

7,395

34,294

5,559
1,957
5,490
(94,879)
7,395
34,294

23,631
Balance at April 26, 2008 (As Adjusted, See Note 8)………………………..

Issuance of common stock in conjunction

with stock option exercises……………………………….
Tax benefit on option exercises…………………………….
Share-based compensation expense………………………..
Treasury stock purchases………………………………….
Foreign currency translation adjustment…………………..
Net income…………………………………………………
Total comprehensive income…………………………….

612

24,243
Balance at April 25, 2009 (As Adjusted, See Note 8)………………………..

Issuance of common stock in conjunction

with stock option exercises, net……………………………….

37

24

-

24

-

Tax deficiency on option exercises…………………………….
Share-based compensation expense………………………..
Treasury stock purchases………………………………….
Foreign currency translation adjustment…………………..
Net income…………………………………………………
Total comprehensive income…………………………….
Balance at April 24, 2010…………………………………..

421,895

(171,387)

25,158

223,810

499,500

3,195
5,572
4,488

(15,250)

3,195
5,572
4,488
(15,250)
(14,354)
27,128

(14,354)

27,128

435,150

(186,637)

10,804

250,938

510,279

117
(756)
2,448

-

13,248

25,852

117
(756)
2,448
-
13,248
25,852

24,280

24

436,959

(186,637)

24,052

276,790

551,188

See accompanying notes to consolidated financial statements.

45 

7,395
34,294
41,689

(14,354)
27,128
12,774

13,248
25,852
39,100

 
 
 
     
        
       
       
             
    
         
          
                 
 
            
            
              
               
 
              
               
 
              
               
 
         
            
 
                  
               
                  
 
         
             
                
 
                
 
     
        
       
     
             
    
         
 
            
             
              
               
 
              
               
 
              
               
 
         
            
 
               
            
               
 
         
             
                
 
                
 
     
        
       
     
             
    
         
 
              
             
                 
                  
 
               
                 
 
              
               
 
                    
                       
 
                
             
                
 
         
             
                
 
                
 
     
        
       
     
             
    
         
SCHOOL SPECIALTY, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In Thousands)

For the Fiscal Year Ended
(As Adjusted, 
See Note 8)
April 25, 
2009

(As Adjusted, 
See Note 8)
April 26, 
2008

April 24, 
2010

Cash flows from operating activities:

Net income………………………………………………………………………………………
Adjustments to reconcile net income to net cash provided

25,852

$       

$         

27,128

$        

34,294

by operating activities:
Depreciation and intangible asset amortization expense………………………………………………………
Amortization of development costs……………………………………………………………
Loss from unconsolidated affiliate…………………………………..
Amortization of debt fees and other……………………………………………………
Loss on disposal of School Specialty Media business unit, net……………………………………………………………
Share-based compensation expense……………………………………………………
Deferred taxes……………………………………………………………………………………
Loss on disposal of property, equipment and other…………………………………………………………………
Non-cash convertible debt interest expense……………………….
Changes in current assets and liabilities (net of assets 
acquired and liabilities assumed in business combinations):
Change in amounts sold under receivables securitization, net…..
Accounts receivable………………………………………………………………………
Inventories………………………………………………………………………………
Deferred catalog costs……………………………………………………………………
Prepaid expenses and other current assets……………………………………………
Accounts payable…………………………………………………………………………
Accrued liabilities…………………………………………………………………………

24,315
6,401
-
1,394
-
4,488
6,011
490
12,033

25,348
8,963
-
1,959
1,519
5,490
10,665
263
11,086

26,847
5,067
701
2,420
-
2,448
5,981
652
13,062

Net cash provided by operating activities…………………………………………………

-
29,008
13,586
1,944
1,417
(9,267)
(7,659)
112,059

-
(12,688)
23,234
(2,294)
(4,134)
(13,702)
13,703
103,706

(50,000)
21,867
22,313
(692)
10,860
(8,484)
(6,910)
71,214

Cash flows from investing activities:

Cash paid for acquisitions, net of cash acquired…………………………………………
(11,700)
(5,828)
(13,832)
Additions to property, plant and equipment…………………………………………………
(17,723)
700
Proceeds from note receivable………………………………………….
1,350
(1,800)
Acquisition of intangible and other assets…………………………………………………
-
(10,849)
(10,035)
Investment in product development costs…………………………………………………………
375
2,083
Proceeds from disposal of property, plant and equipment…………………………………………………………………
-
(2,226)
Investment in non-controlling interest…………………………………………………………………
(32,675)
(36,810)

Net cash used in investing activities……………………………………………………

-
(11,622)
2,485
-
(8,523)
186
-
(17,474)

Cash flows from financing activities:

680,000
304,400
Proceeds from bank borrowings……………………………………………………………
(725,890)
(356,979)
Repayment of debt and capital leases……………………………………………………
(15,250)
-
Purchase of treasury stock…………………………………………………… 
603
Payment of debt fees and other…………………………………………………………
(3,623)
3,195
117
Proceeds from exercise of stock options…………………………………………………
Excess income tax benefit from exercise of stock options…………………………………………………
1,439
-
(55,903)
(56,085)
Net cash used in financing activities…………………………………………

19,164
Net increase (decrease) in cash and cash equivalents…………………………………………………
Cash and cash equivalents, beginning of period…………………………………………
1,871
21,035
Cash and cash equivalents, end of period……………………………………………………

$           

$       

(2,163)
4,034
1,871

Supplemental disclosures of cash flow information:

Interest paid………………………………………………………………………………………… 
$         
$           
Income taxes paid……………………………………………………………………………………

14,639
11,681

$       
$       

16,801
6,750

46 

691,200
(672,091)
(94,879)
-
5,559
828
(69,383)

1,648
2,386
4,034

$          

$        
$        

20,573
12,965

 
 
 
 
         
           
          
 
           
             
            
              
                    
                    
 
           
             
            
 
                   
                    
            
 
           
             
            
 
           
             
          
 
              
                
               
         
           
          
 
 
 
                   
         
                    
 
         
           
         
 
         
           
          
 
           
              
           
 
           
           
           
 
          
           
         
 
          
           
          
 
       
           
        
 
 
 
        
                    
           
 
        
         
         
              
             
            
 
          
                    
                    
 
        
           
         
 
           
                
               
          
                    
                    
 
        
         
         
 
 
 
       
         
        
 
      
       
       
                   
         
         
 
          
                
                    
 
              
             
            
 
                   
             
               
 
        
         
         
 
 
         
           
            
 
           
             
            
 
 
 
 
SCHOOL SPECIALTY, INC. 
CONSOLIDATED STATEMENT OF CASH FLOWS—(Continued) 
(In Thousands) 

The Company paid cash in connection with certain business combinations accounted for under the purchase method in the 
fiscal years ended April 24, 2010 and April 26, 2008. There was no cash paid in connection with business combinations 
during the fiscal year ended April 25, 2009. The fair values of the assets and liabilities of the acquired companies are 
presented as follows:  

For the Fiscal 
Year Ended

For the Fiscal 
Year Ended

April 24, 2010

April 26, 2008

$            

Accounts receivable…………………………………………….
Inventories…………………………………………………… 
Prepaid expenses and other current assets………………..
Property, plant and equipment…………………………………….
Goodwill ……………………………………………………… 
Intangible assets …………………………………………………….
Other assets………………………………………………..
Accounts payable…………………………………………..
Accrued liabilities…………………………………………..
Other liabilities…………………………………………………..
$          

Net assets acquired  ……………………………………..

1,887
85
103
137
3,242
7,530
-
(275)
(393)
(616)
11,700

-
$                    
256
-
-
2,972
1,600
1,000
-
-
-
5,828

$            

See accompanying notes to consolidated financial statements. 

47 

 
 
 
 
 
    
 
 
                   
 
                 
 
                 
 
                      
 
                 
 
                      
              
 
              
 
              
 
              
 
                      
 
              
 
                
 
                      
 
                
 
                      
 
                
 
                      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

NOTE 1—ORGANIZATION AND BASIS OF PRESENTATION 

School Specialty, Inc. and subsidiaries (the “Company”) is an education company, serving the preK-12 market, with leading 
brands that provide educators with innovative and proprietary products, programs and services designed to help educators engage 
and inspire students of all ages and abilities, with operations primarily in the United States and Canada. 

The accompanying consolidated financial statements and related notes to consolidated financial statements include the accounts of 
School Specialty, Inc., its subsidiaries and the companies acquired in business combinations from their respective dates of 
acquisition.  All inter-company accounts and transactions have been eliminated. 

In June 2009, the FASB issued guidance now codified as FASB ASC Topic 105, “Generally Accepted Accounting 
Principles,” as the single source of authoritative nongovernmental U.S. GAAP. FASB ASC Topic 105 does not change 
current U.S. GAAP, but is intended to simplify user access to all authoritative U.S. GAAP by providing all authoritative 
literature related to a particular topic in one place. All existing accounting standard documents will be superseded and all 
other accounting literature not included in the FASB Codification will be considered non-authoritative. The Codification was 
effective for the Company for the interim reporting period ending October 24, 2009. The Company adopted FASB ASC 
Topic 105 during the second quarter of fiscal 2010. FASB ASC Topic 105 did not have a material impact on the Company’s 
financial position, results of operations or cash flows.  

As of the beginning of fiscal 2010, the Company adopted Financial Accounting Standards Board (“FASB”) Accounting 
Standard Codification (“ASC”) Topic 470-20, “Debt with Conversion and Other Options” (“FASB ASC Topic 470-20”). 
The adoption of FASB ASC Topic 470-20 required an adjustment of convertible debt, deferred taxes, equity, and interest 
expense and required the Company to retrospectively adjust the previously reported consolidated financial statements. As 
such, certain prior period amounts have been adjusted in the audited consolidated financial statements to conform to the 
current period presentation. (See Note 8 of Notes to Consolidated Financial Statements.) 

NOTE 2—SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Use of Estimates 

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires 
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during 
the reporting period.  Actual results could differ from those estimates.  

Definition of Fiscal Year 

The Company’s fiscal year ends on the last Saturday in April in each year. As used in these consolidated financial statements and 
related notes to consolidated financial statements, “fiscal 2010,” “fiscal 2009” and “fiscal 2008” refer to the Company’s fiscal 
years ended April 24, 2010, April 25, 2009 and April 26, 2008, respectively, and each of these years represent 52 weeks. 

Cash and Cash Equivalents 

The Company considers cash investments with original maturities of three months or less from the date of purchase to be cash 
equivalents.  

Inventories 

Inventories, which consist primarily of products held for sale, are stated at the lower of cost or market on a first-in, first-out basis 
in accordance with FASB ASC Topic 330, “Inventories”. Excess and obsolete inventory reserves recorded were $13,790 and 
$14,352 as of April 24, 2010 and April 25, 2009, respectively. 

Property, Plant and Equipment 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Property, plant and equipment are stated at the lower of cost or net realizable value. Additions and improvements are capitalized, 
whereas maintenance and repairs are expensed as incurred. Depreciation of property, plant and equipment is calculated using the 
straight-line method over the estimated useful lives of the respective assets. The estimated useful lives range from twenty-five to 
forty years for buildings and its components and three to fifteen years for furniture, fixtures and equipment. Property and 
equipment leased under sale-leaseback obligations and capital leases are being amortized over the lesser of its useful life or its 
lease term. 

Goodwill and Non-amortizable Intangible Assets 

Goodwill represents the excess of cost over the fair value of net assets acquired in business combinations accounted for under the 
purchase method. Certain intangible assets including a perpetual license agreement and various trademarks and tradenames are 
estimated to have indefinite lives and are not subject to amortization. Under FASB ASC Topic 350, “Intangibles – Goodwill and 
Other,” goodwill and indefinite-lived intangible assets are not subject to amortization but rather must be tested for impairment 
annually or more frequently if events or circumstances indicate they might be impaired. The Company performs the annual 
impairment test during the first quarter of each fiscal year. Amortizable intangible assets include customer relationships, 
publishing rights, non-compete agreements, trademarks and tradenames, order backlog and copyrights and are being amortized 
over their estimated useful lives. 

Impairment of Long-Lived Assets 

As required by FASB ASC Topic 360-10-35 “Impairment or Disposal of Long-Lived Assets,” the Company reviews property, 
plant and equipment, definite-lived intangible assets and development costs for impairment if events or circumstances indicate an 
asset might be impaired.  The Company assesses impairment based on undiscounted cash flows and records any impairment based 
on estimated fair value determined using discounted cash flows.   

Development Costs 

Development costs represent external and internal costs incurred in the development of a master copy of a book, workbook, video 
or other supplemental educational materials and products. The Company capitalizes development costs and amortizes these costs 
into costs of revenues over the lesser of five years or the product’s life cycle in amounts proportionate to expected revenues.  At 
April 24, 2010 and April 25, 2009, net development costs totaled $24,489 and $21,225, respectively, and are included as a 
component of development costs and other assets, net, in the consolidated balance sheets. 

Fair Value of Financial Instruments 

In accordance with FASB ASC Topic 825, “Financial Instruments” and FASB ASC Topic 820, “Fair Value Measurements and 
Disclosures,” the carrying amounts of the Company's financial instruments including cash and cash equivalents, accounts 
receivable, including retained interests in securitized receivables, accounts payable, and accrued liabilities approximate fair value 
given the short maturity of these instruments. The estimated fair value of the credit facility approximated its carrying value at 
April 24, 2010 and April 25, 2009 given the variable interest rates included with this facility. The Company’s convertible debt had 
a carrying value of $333,000 and a fair market value of $324,668 at April 24, 2010, and a carrying value of $333,000 and a fair 
market value of $260,968 at April 25, 2009, as determined using the closing bid prices as reported on the National Association of 
Securities Dealers, Inc.’s Portal Market on April 24, 2010 and April 25, 2009, respectively. The Company’s sale-leaseback 
obligations had a carrying value of $14,325 and $14,990 and a fair market value of $15,792 and $17,272 at April 24, 2010 and 
April 25, 2009, respectively, as determined using estimated interest rates available at April 24, 2010 and April 25, 2009 for similar 
long-term borrowings. 

Income Taxes 

In accordance with FASB ASC Topic 740, “Income Taxes”, Income taxes have been computed utilizing the asset and liability 
approach which requires the recognition of deferred tax assets and liabilities for the tax consequences of temporary differences by 
applying enacted statutory tax rates applicable to future years to differences between the financial statement carrying amounts and 
49 

 
 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

the tax basis of existing assets and liabilities. Valuation allowances are provided when it is anticipated that some or all of a 
deferred tax asset is not likely to be realized. 

Revenue Recognition 

Revenue, net of estimated returns and allowances, is recognized upon the shipment of products or upon the completion of 
services provided to customers, which corresponds to the time when risk of ownership transfers, the selling price is fixed, the 
customer is obligated to pay, collectability is reasonably assured and the Company has no significant remaining obligations. 
Cash received in advance from customers is deferred on the balance sheet as a current liability and recognized upon the 
shipment of products or upon the completion of services provided to customers. 

Concentration of Credit Risks 

The Company grants credit to customers in the ordinary course of business. The majority of the Company’s customers are school 
districts and schools. Concentration of credit risk with respect to trade receivables is limited due to the significant number of 
customers and their geographic dispersion. During fiscal 2010, 2009 and 2008, no customer represented more than 10% of 
revenues or accounts receivable. 

Vendor Rebates 

The Company receives reimbursements from vendors (vendor rebates) based on annual purchased volume of products from its 
respective vendors.  The Company’s vendor rebates are earned based on pre-determined percentage rebates on the purchased 
volume of products within a calendar year.  The majority of the rebates are not based on minimum purchases or milestones, and 
therefore the Company recognizes the rebates on an accrual basis and reduces cost of revenues over the estimated period the 
related products are sold.    

Deferred Catalog Costs 

Deferred catalog costs represent costs which have been paid to produce Company catalogs, net of vendor cooperative advertising 
payments, which will be used in and benefit future periods. Deferred catalog costs are amortized in amounts proportionate to 
expected revenues over the life of the catalog, which is one year or less. Amortization expense related to deferred catalog costs is 
included in the consolidated statements of operations as a component of selling, general and administrative expenses. Such 
amortization expense for fiscal years 2010, 2009 and 2008 was $24,424, $27,045 and $25,676, respectively.  

Restructuring 

The Company accounts for restructuring costs associated with both the closure or disposal of distribution centers and 
severance related to headcount reductions in accordance with FASB ASC Topic 420, “Exit or Disposal Cost Obligations.”  
During fiscal 2010, the Company recorded $4,010 of severance expense, facility costs and lease terminations.  During fiscal 
2009, the Company recorded $3,912 of expenses primarily related to severance, facility costs and impairment of non-facility 
related fixed assets associated with the closing of the Company’s Lyons, New York distribution center.  In addition, the 
Company has classified the real property and building assets of the former distribution center as held for sale as of January 
24, 2009 and reflected the assets under the caption “Prepaid expense and other current assets” in the accompanying 
condensed consolidated balance sheet.  As of April 24, 2010 and April 25, 2009, there was $1,526 and $1,445, respectively, 
of accrued restructuring costs recorded in other accrued liabilities on the consolidated balance sheet primarily related to 
various cost reduction activities.  No restructuring liabilities were recorded for the fiscal year ended April 26, 2008. 

Shipping and Handling Costs 

In accordance with FASB ASC Topic 605-45-45, “Revenue Recognition – Principal Agent Considerations – Other 
Presentation,” the Company accounts for shipping and handling costs billed to customers as a component of revenues. The 
Company accounts for shipping and handling costs incurred as a cost of revenues for shipments made directly from vendors 
to customers. For shipments made from the Company’s warehouses, the Company accounts for shipping and handling costs 

50 

 
 
 
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

incurred as a selling, general and administrative expense. The amount of shipping and handling costs included in selling, 
general and administrative expenses for fiscal years 2010, 2009 and 2008 was $34,183, $46,188 and $47,695, respectively. 

Foreign Currency Translation 

The financial statements of foreign subsidiaries have been translated into U.S. dollars in accordance with FASB ASC Topic 830, 
“Foreign Currency Matters.”  All balance sheet accounts have been translated using the exchange rates in effect at the balance 
sheet date. Amounts in the statements of operations have been translated using the weighted average exchange rate for the year. 
Resulting translation adjustments are included in foreign currency translation adjustment within other comprehensive income. 

Share-Based Compensation Expense 

The Company accounts for its share-based compensation plans under the recognition and measurement principles of FASB ASC 
Topic 718, “Compensation – Stock Compensation” and FASB ASC Topic 505, “Equity-Based Payments to Non-Employees”.  
See Note 15. 

Recent Accounting Pronouncements 

In May 2009, the FASB issued guidance, now codified as FASB ASC Topic 855, “Subsequent Events,” which establishes 
general standards of accounting for and disclosure of events that occur after the balance sheet date but before the financial 
statements are issued or are available to be issued. FASB ASC Topic 855 provides guidance on the period after the balance 
sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential 
recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or 
transactions occurring after the balance sheet date in its financial statements and the disclosures that an entity should make 
about events or transactions that occurred after the balance sheet date. The Company adopted FASB ASC Topic 855 during 
the first quarter of fiscal 2010, and its application had no impact on the Company’s condensed consolidated financial 
statements. The Company evaluated subsequent events through the date the accompanying financial statements were issued. 

In April 2009, the FASB issued guidance, now codified as FASB ASC Topic 825-10-65, “Financial Instruments – Overall – 
Relationships”, which requires disclosures about the fair value of financial instruments in interim reporting periods, which 
had only been required to be disclosed annually in the past.  FASB ASC Topic 825-10-65 was effective for the Company in 
the first quarter of fiscal 2010.  The adoption of FASB ASC Topic 825-10-65 did not have a material effect on our financial 
statements and the Company expanded its relevant disclosures upon adoption. 

In April 2009, the FASB issued guidance, now codified as FASB ASC Topic 805-20, “Business Combinations – Identifiable 
Assets and Liabilities, and any Noncontrolling Interests”, which is intended to modify FASB ASC Topic 805, “Business 
Combinations” by requiring that assets and liabilities of contractual and noncontractual contingencies be recognized at fair 
value if the fair value can be reasonably determined during the measurement period.  FASB ASC Topic 805-20 was effective 
for the Company at the beginning of fiscal 2010 and will apply prospectively to business combinations completed by the 
Company on or after that date.  The adoption of FASB 805-20 did not have a material impact on the Company’s financial 
position, results of operations, or cash flows. 

In April 2008, the FASB issued guidance, now codified as FASB ASC Topic 350-30, “Intangibles – Goodwill and Other – 
General Intangibles Other than Goodwill”, intended to improve the consistency between the useful life of a recognized 
intangible asset under FASB ASC Topic 350, “Intangibles – Goodwill and Other” and the period of expected cash flows used 
to measure the fair value of the asset under FASB ASC Topic 805, “Business Combinations” and other accounting principles 
generally accepted in the United States.  FASB ASC Topic 350-30 was effective for the Company at the beginning of fiscal 
2010 and will apply prospectively to intangible assets acquired on or after that date. The adoption FASB ASC Topic 350-30 
did not have a material impact on the Company’s financial position, results of operations or cash flows. 

In March 2008, the FASB issued guidance, now codified as FASB ASC Topic 815-10-65, “Derivatives and Hedging – 
Overall – Relationships”, which requires additional disclosures about the objectives of derivative instruments and hedging 
activities, the method of accounting for such instruments under FASB ASC Topic 815, “Derivatives and Hedging” and its 

51 

 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

related interpretations, and a tabular disclosure of the effects of such instruments and related hedged items on a company’s 
financial position, financial performance, and cash flows. FASB ASC Topic 815-10-65 does not change the accounting 
treatment for derivative instruments and was effective for us at the beginning of fiscal 2010. The adoption of FASB ASC 
Topic 815-10-65 did not have a material impact on the Company’s financial position, results of operations or cash flows.   

In December 2007, the FASB issued guidance now codified as FASB ASC Topic 805, “Business Combinations” which states 
that all business combinations (whether full, partial or step acquisitions) will result in all assets and liabilities of an acquired 
business being recorded at their fair values. Certain forms of contingent consideration and certain acquired contingencies will 
be recorded at fair value at the acquisition date.  FASB ASC Topic 805 also states that acquisition costs will generally be 
expensed as incurred and restructuring costs will be expensed in periods after the acquisition date. FASB ASC Topic 805 was 
effective for the Company at the beginning of fiscal 2010.  The adoption of FASB ASC Topic 805 did not have a material 
impact on the Company’s financial position, results of operations, or cash flows. 

In December 2007, the FASB issued guidance, now codified as FASB ASC Topic 810-10-65-1, “Consolidation – Overall – 
Transition”, which requires a company to clearly identify and present ownership interests in subsidiaries held by parties other 
than the company in the consolidated financial statements within the equity section but separate from the company’s equity. 
It also requires the amount of consolidated net income attributable to the parent and to the noncontrolling interest be clearly 
identified and presented on the face of the consolidated statement of income; changes in ownership interest be accounted for 
similarly, as equity transactions; and when a subsidiary is deconsolidated, any retained noncontrolling equity investment in 
the former subsidiary and the gain or loss on the deconsolidation of the subsidiary be measured at fair value. FASB ASC 
Topic 810-10-65-1 was effective for the Company at the beginning of fiscal 2010. The adoption of FASB ASC Topic 810-
10-65-1 did not have a material impact on the Company’s financial position, results of operations or cash flows. 

NOTE 3—DISCONTINUED OPERATION 

On April 12, 2007, the Company’s Board of Directors authorized the Company’s management to proceed with the sale and 
ultimate disposition of the Company’s SSM business unit, which was previously reported as a component of the Accelerated 
Learning Group segment. Based upon this action, the Company recorded an asset impairment charge during the fourth 
quarter of fiscal 2007 of $29,000.  The charge included the write-off of SSM’s goodwill of $13,051 and intangible assets of 
$10,410. In addition, the Company wrote down the carrying value of SSM’s product development costs by $3,639 and other 
assets by $1,900.   

On April 25, 2008, the Company completed the sale and ultimate disposal of substantially all remaining assets of SSM for 
proceeds of $8,597, of which $1,350 was received in cash prior to the end of fiscal 2008.  The Company received additional 
cash proceeds of $2,485 as installment payments on a note receivable. The remaining installments due on the note subsequent 
to fiscal 2009 are $4,762 to be received over the next three years.  In addition to the remaining proceeds receivable at April 
26, 2008, the Company also had $2,052 of current liabilities primarily related to severance and other compensation costs of 
former SSM employees and other expenses incurred as a result of the sale of SSM. 

The sale and ultimate disposal of substantially all assets of SSM resulted in a loss of $5,074 ($1,519 net of income taxes).  In 
conjunction with the transaction, the Company committed to donating approximately $4,600 of inventory, which resulted in 
an income tax benefit of $3,341 due to the favorable tax treatment of certain inventory charitable donations. 

In accordance with FASB ASC Topic 360, the Company has reflected the impairment charges, operations and disposal of 
SSM as discontinued operations in the accompanying consolidated statements of earnings for all periods presented.  

The following table illustrates the amounts of revenues and losses reported in discontinued operations in the accompanying 
consolidated statements of operations: 

52 

 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Fiscal 2008

Revenues…………………………………………………………..

$       

16,830

Loss from operations of SSM……………………………………………………….
Loss from disposal of SSM……………………………………………………….
Impairment charge………………………………………… 

(5,156)
(5,074)
-

Loss from discontinued operations
   before income taxes…………………………………………….

Benefit from income taxes…………………………………………
Loss from discontinued operations,
   net of income taxes……………………………………………………….

(4,691)

$       

(10,230)
(5,539)

NOTE 4—BUSINESS COMBINATIONS 

Fiscal 2010 

During the second quarter of fiscal 2010, the Company completed the acquisition of AutoSkill International, Inc. 
(“AutoSkill”) for an aggregate purchase price of $11,700. This transaction was funded in cash through borrowings under the 
Company’s credit facility. AutoSkill is a leading education technology company that provides educators with reading and 
math intervention solutions for struggling students. This business will be integrated into the Company’s Educator’s 
Publishing Service business within the Accelerated Learning Group segment. Net assets acquired included $2,075 of current 
assets, $137 of fixed assets, $7,530 of amortizable intangible assets and $3,242 of goodwill, all of which are deductible for 
tax purposes. The results of AutoSkill have been included in the accompanying condensed consolidated financial statements 
since the date of acquisition and would not have had a material effect on the Company’s overall performance on a pro forma 
basis, and did not have a material effect on the Company’s fiscal 2010 performance.  

Fiscal 2008 

During the third quarter of fiscal 2008, the Company completed the acquisition of Sitton Spelling (“Sitton”) from Egger 
Publishing, Inc. for an all-cash, aggregate purchase price of $5,828.  Sitton offers spelling and word skills programs to help 
educators in the area of reading intervention.  Sitton also has professional development programs for educators through 
nationwide seminars conducted by independent trainers.  This business has been integrated into the Company’s Educator’s 
Publishing Service business within the Accelerated Learning Group segment.  Net assets acquired included $256 of current 
assets, $1,000 of capitalized product development costs, $1,600 of amortizable intangible assets and $2,972 of goodwill, all 
of which are deductible for tax purposes.  The results of Sitton have been included in the accompanying consolidated 
financial statements since the date of acquisition and would not have had a material effect on the Company’s overall 
performance on a pro forma basis and did not have a material effect on the Company’s fiscal 2008 performance. 

53 

 
 
 
 
 
         
 
 
         
 
              
 
 
       
 
 
         
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

NOTE 5—INVESTMENT IN UNCONSOLIDATED AFFILIATE 

Investment in unconsolidated affiliate is accounted for under the equity method, and consisted of the following as of April 
24, 2010: 

Carson-Dellosa Publishing, LLC

Percent-
Owned
35%

Equity Method 
Investment

$           

28,299

On November 13, 2009, the Company completed the divestiture of the School Specialty Publishing business unit to Carson-
Dellosa Publishing, LLC, a newly-formed business entity. Under the divestiture agreement, the Company combined its 
publishing unit net assets with those of Cookie Jar Education, Inc. and received a 35% interest, accounted for under the 
equity method, in Carson-Dellosa Publishing. The fair value of the total contribution was $29,438, including cash of $2,226, 
which was materially consistent with the book value of the Company net assets contributed. For the year-ended April 24, 
2010, the Company had $701 of net of tax loss resulting from its 35% minority equity interest in Carson-Dellosa Publishing, 
LLC. 

The investment represents the Company’s maximum exposure to loss as a result of the Company’s ownership interest. 
Earnings or losses, net of related income taxes, are reflected in “Equity in (losses) earnings of unconsolidated affiliate, net of 
tax.”  

NOTE 6—GOODWILL AND OTHER INTANGIBLE ASSETS  

The following table presents details of the Company’s intangible assets, including the range of useful lives, excluding 
goodwill: 

April 24, 2010
Amortizable intangible assets:

Gross Value

Accumulated
Amortization

Net Book
Value

Customer relationships (10 to 17 years)……………………………………………………..
Publishing rights (15 to 25 years)………………………………………………..
Non-compete agreements (3.5 to 10 years)……………………………………………..
Tradenames and trademarks (5 to 30 years)……………………………………………..
Order backlog and other (less than 1 to 13 years)…………………………………………………………………….
Perpetual license agreements (10 years)……………………………………………

$        

$        

$    

36,568
113,260
7,110
3,504
2,634
14,506
177,582

40,320
40,320
217,902

(18,121)
(23,211)
(5,877)
(850)
(1,576)
(1,715)
(51,350)

-
-
(51,350)

18,447
90,049
1,233
2,654
1,058
12,791
126,232

40,320
40,320
166,552

$  

Total amortizable intangible assets……………………………….

Non-amortizable intangible assets:

Tradenames and trademarks…………………………………………………………….

Total non-amortizable intangible assets…………………………….
$      
Total intangible assets……………………………………………

$        

54 

 
 
 
 
 
 
 
 
        
          
      
 
            
            
        
 
            
               
        
 
            
            
        
 
          
            
      
 
        
          
    
 
 
          
                     
      
 
          
                     
      
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

April 25, 2009
Amortizable intangible assets:

Gross Value

Accumulated
Amortization

Net Book
Value

Customer relationships (10 to 17 years)……………………………………………………..
Publishing rights (15 to 25 years)………………………………………………..
Non-compete agreements (3.5 to 10 years)……………………………………………..
Tradenames and trademarks (5 to 30 years)……………………………………………..
Order backlog and other (less than 1 to 13 years)…………………………………………………………………….

$        

$        

$    

Total amortizable intangible assets……………………………….

Non-amortizable intangible assets:

Perpetual license agreement……………………………………………
Tradenames and trademarks…………………………………………………………….

Total non-amortizable intangible assets…………………………….
$      
Total intangible assets……………………………………………

$        

35,837
106,510
7,110
3,024
2,634
155,115

12,700
40,697
53,397
208,512

(15,553)
(17,898)
(5,021)
(667)
(1,291)
(40,430)

-
-
-
(40,430)

20,284
88,612
2,089
2,357
1,343
114,685

12,700
40,697
53,397
168,082

$  

During the first quarter of fiscal 2010, the Company reclassified the $12,700 perpetual license agreement from a non-
amortizable asset to an amortizable asset. The Company anticipates the content related to this license agreement will be de-
emphasized over the next ten years as the Company’s long-term strategy is to develop and/or acquire replacement content. 
Based on these factors, the Company has begun to amortize this intangible asset over a 10 year period in amounts consistent 
with the expected revenue curve. 

Intangible asset amortization expense included in selling, general and administrative expenses for fiscal years 2010, 2009 and 
2008 was $10,738, $8,431 and $8,662, respectively. 

Estimated intangible asset amortization expense for each of the five succeeding fiscal years is: 

2011 .............................................................................. $10,898 
2012 .............................................................................. $10,515 
2013 ................................................................................ $9,940 
2014 ................................................................................ $9,646 
2015 ................................................................................ $9,429 

The following information presents changes to goodwill during the two-year period ended April 24, 2010: 

Segment
Accelerated Learning………………..
Educational Resources………………..

Total………………..

Balance at
April 26, 2008
279,083
$     
264,547
543,630

$        

Fiscal 2009 
Acquisitions
$               
-

-

$               
-

Adjustments
(11,312)
$     
-
(11,312)

$        

Balance at
April 25, 2009
267,771
$       
264,547
532,318

$       

Fiscal 2010 
Acquisitions Adjustments
4,688
$            
-
4,688

3,242
-
3,242

$            

$        

$        

Balance at
April 24, 2010
275,701
$       
264,547
540,248

$       

The Accelerated Learning Group segment adjustments during fiscal 2009 of $(11,312) were comprised entirely of foreign 
currency translation adjustments. 

The Accelerated Learning Group segment adjustments during fiscal 2010 of $4,688 were comprised of $12,222 of foreign 
currency translation adjustments less the goodwill associated with the divestiture of the School Specialty Publishing (“SSP”) 
reporting unit of $7,534, which closed in the third quarter of fiscal 2010.  The incremental goodwill of $3,242 in fiscal 2010 
was related to the acquisition of AutoSkill.   

During the first quarter of fiscal 2010, the Company performed its annual goodwill impairment test pursuant to FASB ASC 
Topic 350, “Intangibles – Goodwill and Other”. The fair value of the Company’s reporting units was estimated using a 

55 

 
 
 
 
 
        
          
      
 
            
            
        
 
            
               
        
 
            
            
        
 
        
          
    
 
 
          
                     
      
 
          
                     
      
 
          
                     
      
 
 
 
 
 
 
 
 
 
       
                     
              
         
                     
                  
         
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

combined income (discounted cash flow) and market approach (guideline public company comparables) valuation model 
which indicated that the fair value of the Company’s net assets exceeded the carrying value. The estimated fair value of the 
reporting units was dependent on several significant assumptions, including earnings projections and discount rate.  

During fiscal 2009, the Company experienced a decline in its market capitalization, which recovered somewhat in fiscal 
2010.  As of April 24, 2010, the market capitalization was $463.5 million, compared to the Company’s book value of $551.2 
million.  FASB ASC Topic 350 requires the performance of an interim goodwill impairment test if an event occurs or 
circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount.  
The Company evaluated the movement in its stock price over the past fiscal year, along with the operating performance, cash 
flow performance and industry outlook.  Significant judgment is involved in determining if an indicator of impairment has 
occurred. In making this assessment, management relies on a number of factors including, among others, operating results, 
business plans, projections, anticipated future cash flows, and market place data including market capitalization. There are 
inherent uncertainties related to these factors and management’s judgment in applying each to the analysis of the 
recoverability of goodwill. 

Throughout fiscal 2010, the Company periodically determined that there was not a re-consideration event that impacted the 
realizability of goodwill.  Should economic conditions deteriorate further, revisions in the Company’s estimates of future 
cash flows for each reporting unit may be insufficient to support carrying value and the goodwill assigned to it, requiring the 
Company to test for impairment.  Non cash impairment charges, if any, may be material to the Company’s results of 
operations. 

NOTE 7—PROPERTY, PLANT AND EQUIPMENT 

Property, plant and equipment consist of the following:  

Land…………………………………………………….
Projects in progress…………………………………….
Buildings and leasehold improvements……………………
Furniture, fixtures and other……………………………..
Machinery and warehouse equipment……………..

T otal property, plant and equipment……………..

Less: Accumulated depreciation…………………… 
N et property, plant and equipment……………..

Apr il 24, 
2010
$         

158
2,787
29,752
108,968
39,397
181,062
(114,455)
$    
66,607

April 25, 
2009
$         

502
6,833
31,605
95,506
42,676
177,122
(106,939)
$    
70,183

Depreciation expense related to continuing operations for fiscal years 2010, 2009 and 2008 was $16,109, $15,921 and $16,407, 
respectively. 

NOTE 8—ADJUSTMENT FOR CONVERTIBLE DEBT 

As discussed in Note 1, the Company adopted FASB ASC Topic 470-20, effective April 26, 2009, which required 
retrospective application.  This standard requires the issuer of certain convertible debt instruments that may be settled in cash 
(or other assets) on conversion to separately account for the liability (debt) and equity (conversion option) components of the 
instrument in a manner that reflects the market interest rate at debt issuance without the conversion feature.  The Company 
has two currently outstanding convertible debt instruments that are impacted by FASB ASC Topic 470-20.  The new standard 
requires that a fair value be assigned to the equity conversion option of the Company’s $133,000, 3.75% convertible 
subordinated notes and the Company’s $200,000, 3.75% convertible subordinated debentures (together, the “Convertibles 
Notes”) as of July 14, 2003 and November 22, 2006, respectively, the date of issuance of the Convertible Notes.  This change 
results in a corresponding decrease in the value assigned to the carrying value of the debt portion of the instruments.   

56 

 
 
 
 
 
 
 
 
 
 
        
        
 
      
      
 
    
      
 
      
      
 
    
    
  
  
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

The values assigned to the debt portions of the Convertible Notes was determined based on market interest rates for similar 
debt instruments without the conversion feature as of the respective July 14, 2003 and November 22, 2006 issuance dates of 
the Convertible Notes.  The difference in market interest rates versus the coupon rates on the Convertible Notes results in 
non-cash interest that is amortized into interest expense over the expected terms of the Convertible Notes.  For purposes of 
the valuation, the Company used an expected term of seven years for the Convertible Notes issued on July 14, 2003 and an 
expected term of five years for the Convertible Notes issued on November 22, 2006, which corresponds with the first 
anniversary date the convertible notes holders originally could put their convertible notes back to the Company.   

The seven year anniversary will occur on July 30, 2010 for the $133,000 Convertible Notes and the five year anniversary will 
occur on November 30, 2011 for the $200,000 Convertible Notes.  

The following tables reflect the Company’s previously reported amounts, along with the adjusted amounts after adoption of 
FASB ASC Topic 470-20.   

Effect of 
Change

$        

12,033
(12,033)
(4,620)
(7,413)

$          

(0.40)
(0.39)

$        

11,086
(11,086)
(4,259)
(6,827)

$          

(0.34)
(0.33)

(In thousands, except per share)
Consolidated Statement of Operations
Year Ended April 25, 2009
Interest expense………………………………………………………………………………
$       
Income before provision for income taxes…………………………………………………
Provision for income taxes………………………………………………………………………
Net income………………………………………………………………………………………

18,205
57,133
22,592
34,541

As Reported

30,238
45,100
17,972
27,128

As Adjusted

$      

Earnings per Share of Common Stock:

Basic………………………………………………………………………1.84
1.83
Diluted………………………………………………………………………………………

$           

$          

1.44
1.44

Consolidated Statement of Operations
Year Ended April 26, 2008
Interest expense………………………………………………………………………………
$       
Income before provision for income taxes…………………………………………………
Provision for income taxes………………………………………………………………………
Net income………………………………………………………………………………………

19,857
73,941
28,129
41,121

30,943
62,855
23,870
34,294

$      

Earnings per Share of Common Stock:

Basic………………………………………………………………………2.04
1.99
Diluted………………………………………………………………………………………

$           

$          

1.70
1.66

57 

 
 
 
 
        
         
        
        
         
          
        
         
          
            
             
            
 
        
         
        
        
         
          
        
         
          
            
             
            
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

As Reported

(In thousands)
Consolidated Balance Sheet
As of April 25, 2009
133,682
Current maturities - long-term debt………………………………………………………………………………
$        
266,229
Long-term debt - less current maturities………………………………………………………………………………
Deferred tax liability………………………………………………… 75,255
393,328
Capital paid-in-excess of par value……………………………………………………………………
275,360
Retained earnings………………………………………………………………………………………

 $    127,071 
244,586
86,109
435,150
250,938

(6,611)
(21,643)
10,854
41,822
(24,422)

As Adjusted

$    

Effect of 
Change

Consolidated Balance Sheet
As of April 26, 2008
133,628
Current maturities - long-term debt………………………………………………………………………………
312,210
Long-term debt - less current maturities………………………………………………………………………………
Deferred tax liability………………………………………………… 70,671
380,073
Capital paid-in-excess of par value……………………………………………………………………
240,820
Retained earnings………………………………………………………………………………………

 $    122,179 
283,371
86,147
421,895
223,810

(11,449)
(28,839)
15,476
41,822
(17,010)

$      

$    

The following table provides additional information about the Convertible Notes 

As of April 24, 2010

As of April 25, 2009

$133 million 
Convertible 
Notes

$200 million 
Convertible 
Notes

$133 million 
Convertible 
Notes

$200 million 
Convertible 
Notes

($ and shares in thousands, except conversion prices)
38,052
Carrying amount of the equity component………………………………………………………………………………
200,000
Principal amount of the liability component………………………………………………………………………………
Unamortized discount of liability component…………………………………………………
13,817
186,183
Net carrying amount of liability component……………………………………………………………………
Remaining amortization period of discount………………………………………………………………………………………
19 months
Conversion price………………………………………………………………………………
$           
51.39
3,892
Number of shares to be issued upon conversion………………………………………………………………………………
8.5%
Effective interest rate on liability component…………………………………………………

29,854
133,000
6,611
126,389
15 months
40.00
$         
3,325
8.0%

29,854
133,000
1,375
131,625

40.00
3,325
8.0%

3 months

$           

$         

$         

$         

$       

$       

38,052
200,000
21,643
178,357

51.39
3,892
8.5%

31 months

.
The following table presents the associated interest cost related to the Convertible Notes, which consists of both the 
contractual interest coupon and amortization of the discount on the liability component.  

58 

 
 
      
       
        
        
         
          
      
       
          
      
       
        
      
       
        
        
         
          
      
       
          
      
       
        
 
       
         
       
         
           
           
           
           
       
         
       
         
           
             
           
             
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

$133 million Convertible Notes

$200 million Convertible Notes

Year Ended
 (in thousands)
April 24, 2010
Non-cash interest cost (a)………………………………………………………………………………
Cash interest cost………………………………………………………………………………

Year Ended
April 25, 2009
 $                      4,838 
4,974

Year Ended
April 24, 2010
 $                      5,236 
4,974

$                      

7,826
7,479

Year Ended
April 25, 2009

$                      

7,195
7,479

(a) Amounts represent the impact of adoption of FASB ASC Topic 470-20 on interest expense for the years ended
April 24, 2010 and April 25, 2009, respectively.  The related negative impact of adoption on diluted earnings per
share for the years ended April 24, 2010 and April 25, 2009 is $0.42 and $0.39, respectively. 

NOTE 9—DEBT 

Long-Term Debt 

Long-term debt consists of the following:  

April 25, 
April 24, 
2009 (1)
2010
Amended and Restated Credit Agreement, maturing in 2011…………………………………………
$     
51,900
-
$           
-
-
Credit Agreement, maturing in 2014…………………………………….
126,389
131,625
3.75% Convertible Subordinated Notes due 2023……………………………………
178,357
186,183
3.75% Convertible Subordinated Notes due 2026……………………………………
14,990
14,325
Sale-leaseback obligations, effective rate of 8.97%, expiring in 2020…………………………………………………………
21
6
Capital lease obligations………………………...……………………………… 
371,657
332,139
Total debt………………………………………………………………… 
(127,071)
Less: Current maturities………………………………………………………… 
(132,397)
244,586
$   
199,742
Total long-term debt……………………………………………………… 

$   

(1) Amount has been adjusted for the adoption of FASB ASC Topic 470-20 as discussed in
Note 8.

59 

 
 
                        
                        
                        
                        
  
 
 
 
             
             
 
     
     
 
     
     
 
       
       
                
              
     
     
    
    
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

On February 1, 2006, the Company entered into an Amended and Restated Credit Agreement which replaced the then 
existing credit facility and the $100,000 term loan used as partial financing for the Delta acquisition. The Amended and 
Restated Credit Agreement has been terminated as the Company entered into a new Credit Agreement on April 23, 2010.  
The Amended and Restated Credit Agreement in place throughout fiscal 2010 provided for a $350,000 revolving loan and an 
available $100,000 incremental term loan. Interest accrued at a rate of, at the Company’s option, either a Eurodollar rate plus 
an applicable margin of up to 1.75%, or the lender’s base rate plus an applicable margin of up to 0.50%. The Company also 
paid a commitment fee on the revolving loan of up to 0.375% on unborrowed funds. The Amended and Restated Credit 
Agreement was secured by substantially all of the assets of the Company and contains certain financial covenants, including 
a consolidated total and senior leverage ratio, a consolidated fixed charge coverage ratio and a limitation on consolidated 
capital expenditures. The Company was in compliance with these covenants at April 23, 2010, when the Amended and 
Restated Credit Agreement was terminated and the new Credit Agreement became effective. The effective interest rate under 
the credit facility for fiscal 2010 was 4.57%, which includes amortization of the loan origination fees of $750 and 
commitment fees on unborrowed funds of $684. The effective interest rate under the Credit Agreement for fiscal 2009 was 
4.90%, which includes amortization of the loan origination fees of $312 and commitment fees on unborrowed funds of $695. 
The revolving loan provides for a letter of credit sub-facility of up to $15,000, under which no amount was outstanding as of 
April 23, 2010. As of April 25, 2009, $51,900 was outstanding on the revolving loan and reflected as non-currently maturing, 
long-term debt in the accompanying balance sheets. 

On April 23, 2010, the Company entered into a Credit Agreement which replaced the existing Amended and Restated Credit 
Agreement dated as of February 1, 2006.  The Credit Agreement matures on April 23, 2014 and provides for a $350,000 
revolving loan and an available $200,000 incremental term loan.  Interest accrues at a rate of, at the Company’s option, either 
a Eurodollar rate plus an applicable margin of up to 3.75%, or the lender’s base rate plus an applicable margin of up to 
2.75%.  The Company also pays a commitment fee on the revolving loan of up to 0.50% on unborrowed funds.  The Credit 
Agreement is secured by substantially all of the assets of the Company and contains certain financial covenants, including a 
consolidated total and senior leverage ratio, a consolidated fixed charges coverage ratio and a limitation on consolidated 
capital expenditures.  The Company was in compliance with these covenants at April 24, 2010.  The Company did not have 
any outstanding balance on the revolving loan as of April 24, 2010.  The revolving loan provides for a letter of credit sub-
facility of up to $15,000, under which $3,445 was outstanding as of April 24, 2010.  The Company incurred $3,386 of loan 
origination fees in connection with the Credit Agreement and will amortize these fees ratably over the four year term of the 
agreement.   

During 2003, the Company issued an aggregate principal amount of $133,000 of convertible subordinated notes due in 2023.  
The Company used the total net proceeds from the offering of $128,999 to repay a portion of the debt outstanding under the 
Company’s credit facility.  The notes carry an annual interest rate of 3.75% until August 1, 2010, at which time the notes will 
cease bearing interest and the original principal amount of each note will commence increasing daily by the annual rate of 
3.75%. Depending on the market price of the notes, the Company will make additional payments of interest commencing 
August 1, 2008. As of April 25, 2009, no additional payments by the Company have been made.  The notes became 
convertible into shares of the Company’s common stock at an initial conversion price of $40.00 per share during fiscal 2006 
and are recorded as a current liability. Holders of the notes may surrender the notes for conversion at any time from October 
1, 2005 until July 31, 2023. Holders that exercise their right to convert the notes will receive up to the accreted principal 
amount in cash, with the balance of the conversion obligation, if any, to be satisfied in shares of Company common stock or 
cash, at the Company’s discretion. No notes have been converted into cash or shares of common stock as of April 24, 2010. 
The notes are currently redeemable at the option of the Company. The Company expects convertible debt holders to present 
these notes to the Company for repurchase at the first put date, August 1, 2010.  The Company plans to fund the repurchase 
using the proceeds of the Credit Agreement. 

On November 22, 2006, the Company issued $200,000 of convertible subordinated debentures due 2026. The debentures are 
unsecured, subordinated obligations of the Company, pay interest at 3.75% per annum on each May 30th and November 
30th, and are convertible upon satisfaction of certain conditions. In connection with any such conversion, the Company will 
deliver cash equal to the lesser of the aggregate principal amount of debentures to be converted or the Company’s total 
conversion obligation, and will deliver, at its option, cash or shares of its common stock in respect of the remainder, if any, of 
its conversion obligation. The initial conversion rate is .0194574 shares per $1 principal amount of debentures, which 
represents an initial conversion price of approximately $51.39 per share.  The debentures are redeemable at the Company’s 

60 

 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

option on or after November 30, 2011.  On November 30, 2011, 2016 and 2021 and upon the occurrence of certain 
circumstances, holders will have the right to require the Company to repurchase all or some of the debentures. 

The estimated fair value of the Company’s $133,000 and $200,000 convertible subordinated notes at April 24, 2010 was 
approximately $132,668 and $192,000, respectively, and the carrying value was $131,625 and $186,183, respectively. The 
estimated fair value was determined using Level 2 inputs as described in FASB ASC Topic 825, “Financial Instruments.” 

The Company entered into two sale-leaseback transactions during fiscal 2001 which are accounted for as financings due to a 
technical default provision within the leases which could allow, under remote circumstances, for continuing ownership 
involvement by the Company in the two properties. 

Maturities of Long-Term Debt 

Maturities of long-term debt, including capital lease obligations, for subsequent fiscal years, are as follows:  

$     

2011………………………………………………………..
2012………………………………………………………
2013………………………………………………………
2014………………………………………………………
2015………………………………………………………
Thereafter…………………………………………………
$     
T otal maturities of long-term debt…………………

132,397
187,078
979
1,071
1,171
9,443
332,139

The amounts related to the convertible debt in fiscal 2011 and fiscal 2012 have been adjusted for the adoption of FASB ASC 
Topic 470-20.  See Note 8 for disclosure of the impact on the convertible debt balance. 

NOTE 10—SECURITIZATION OF ACCOUNTS RECEIVABLE 

The Company and certain of its U.S. subsidiaries entered into an agreement (the “Receivables Facility”) in November 2000 with a 
financial institution whereby it sold on a continuous basis an undivided interest in all eligible trade accounts receivable. Pursuant 
to the Receivables Facility, the Company formed New School, Inc. (“NSI”), a wholly-owned, special purpose, bankruptcy-remote 
subsidiary. As such, the assets of NSI were available first and foremost to satisfy the claims of the creditors of NSI. NSI was 
formed for the sole purpose of buying and selling receivables generated by the Company and certain subsidiaries of the Company. 
NSI does not meet the conditions of a qualifying Special Purpose Entity and therefore the results of NSI have been included in the 
Company’s consolidated results for financial reporting purposes. Under the Receivables Facility, the Company and certain 
subsidiaries transferred without recourse all their accounts receivables to NSI. NSI, in turn, sold an undivided interest in these 
receivables. The Company received a fee from the financial institution for billing and collection functions, which remained the 
responsibility of the Company, which approximated the fair value of the Company’s obligations.  

This two-step transaction was accounted for as a sale of receivables under the provision of FASB ASC Topic 860, “Transfers and 
Servicing.” The facility expired on January 28, 2009 and the Company elected to not renew the agreement due to the expected 
future expenses of the facility compared to other sources of liquidity available to the Company.  Costs associated with the sale of 
receivables, primarily related to the discount and loss on sale, were $2,679 and $5,718 and are included in other expenses in the 
consolidated statement of operations for fiscal years 2009 and 2008, respectively. Supplemental information related to the 
accounts receivable securitization transactions is provided below. Proceeds under accounts receivable securitization and 
collections as servicer of receivables sold have been netted in the accompanying consolidated statements of cash flows under the 
caption, “Change in amounts sold under receivables securitization, net.” 

61 

 
 
 
 
 
 
 
 
       
 
              
 
           
 
           
 
           
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Proceeds under accounts receivable securitization…………………………………………………………………………
Collections as servicer of receivables sold………………………………………………………………………………….

Fiscal 2009
622,428
$    
(672,428)

Fiscal 2008
558,202
$    
(558,202)

Retained interest in accounts receivable at end of period…………………………………………………………………………
Cash flows from retained interests………………………………………………………………………………….

$                
-
553,234

80,419
529,922

$      

NOTE 11—INCOME TAXES 

The provision for income taxes consists of: 

Current income tax expense from continuing operations:

Fiscal 2010

Fiscal 2009 
(1)

Fiscal 2008 
(1)

Federal………………………………………………………………………… 
State………………………………………………………………………………….
Foreign………………………………………………………………………… 

$        

Total…………………………………………………………………………

Deferred income tax expense from continuing operations………………………………………….
Total provision for income taxes from continuing operations………………………………

7,010
2,565
2,122
11,697
5,981
17,678

$      

6,765
2,351
2,845
11,961
6,011
17,972

Current income tax benefit from discontinued operations…….
Deferred income tax expense (benefit) from discontinued operations……. 

Total benefit from income taxes
   from discontinued operations……………………………………………….

-
-

-

-
-

-

$    

19,246
2,642
2,079
23,967
(97)
23,870

(16,301)
10,762

(5,539)

Total provision for income taxes……………………….…………… 

$      

17,678

$    

17,972

$    

18,331

Deferred taxes are comprised of the following:

A pril 24, 
2010

April 25, 
2009 (1)

Current deferred tax assets (liabilities):

Inventory……………………………………………………………..
Allowance for doubtful accounts…………………………………..
Accrued liabilities…………………………………………………….  
Total current deferred tax assets……………………………….

$        

8,240
799
828
9,867

Long-term deferred tax assets (liabilities):

Net operating loss carryforward…………………………………….
Property and equipment……………………………………………..
Accrued liabilities…………………………………………………….  
Intangible assets……………………………………………………..
Investment in Noncontrolling interest……………………………..
Convertible Debt Instruments………………………………………

Total long-term deferred tax liabilities…………………………..
Net deferred tax liablities…………………………………………  

4,793
(10,833)
12,473
(64,536)
2,061
(36,356)
(92,398)
(82,531)

$     

$      

8,761
1,655
(611)
9,805

4,784
(11,070)
14,125
(59,354)
-
(34,594)
(86,109)
(76,304)

$   

(1)  The prior year amounts have been restated for the adoption of FASB ASC Topic 470-02.   

62 

 
 
     
     
      
      
 
 
 
 
 
          
        
        
          
        
        
 
        
      
      
 
          
        
            
 
        
      
      
 
                  
                
     
                  
                
      
 
                  
                
       
 
 
 
 
 
             
        
             
          
 
          
        
 
 
          
        
 
       
     
        
      
 
       
     
          
                
       
     
 
       
     
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

At April 24, 2010, the Company has state net operating losses of approximately $103,610, which expire during fiscal years 2010 – 
2027.  The Company believes that the realization of the deferred tax assets is more likely than not, based on the expectation that 
the Company will generate the necessary taxable income in future periods and, accordingly, no valuation reserve has been 
provided. In fiscal 2010, 2009 and fiscal 2008, the Company had not recorded U.S. tax provisions of $1,600, $1,146 and $1,149 
relating to $4,571, $3,273 and $3,283 of unremitted earnings from foreign investments, respectively, as these earnings are 
expected to be reinvested indefinitely. 

The Company’s effective income tax rate varied from the U.S. federal statutory tax rate as follows:  

Fiscal 
2010

Fiscal 
2009 (1)

Fiscal 
2008 (1)

U.S. federal statutory rate…………………………………………………………….
35.0%
35.0%
4.8%
State income taxes, net of federal income tax benefit……………………...
3.8%
-0.2%
Foreign income tax……………………………………………...………………
0.2%
0.4%
0.0%
Share-based compensation……………………………………………...………………
Meals and entertainment, inventory donations and other……………………………………………………………
0.4%
-1.4%
38.0%
40.0%
Effective income tax rate………………………………………………………………

35.0%
2.9%
1.5%
0.2%
0.2%
39.8%

(1)  The prior year amounts have been restated for the adoption of FASB ASC Topic 470-02.   

The provisions of FASB ASC Topic 470 were effective for the Company at the beginning of fiscal 2008.  As a result, the 
Company recognized a $500 increase in the liability for unrecognized tax benefits, which was accounted for as a reduction to 
the fiscal 2008 beginning balance of retained earnings. 

The Company files income tax returns with the U.S., various U.S. states, and foreign jurisdictions. The most significant tax 
return the Company files is with the U.S.  The Company’s tax returns are no longer subject to examination by the U.S. for 
fiscal years before 2007.  The Company has various state tax audits and appeals in process at any given time.  It is not 
anticipated that any adjustments resulting from tax examinations or appeals would result in a material change to the 
Company’s financial position or results of operations. 

As of April 24, 2010 and April 25, 2009, the Company’s liability for unrecognized income tax benefits, net of federal tax 
benefits, were $1,423 and $913, respectively, all of which would impact the effective tax rate if recognized.  The Company 
does not expect any material changes in the amount of unrecognized tax benefits within the next twelve months. The 
Company classifies accrued interest and penalties related to unrecognized tax benefits as income tax expense in the 
consolidated statements of operations. The amounts of accrued interest and penalties included in the liability for uncertain tax 
positions are not material. 

The following table summarizes the activity related to the Company’s gross liability for unrecognized tax benefits: 

Balance at April 26, 2008……………………………………………………………………..

$       

Increase related to current year tax provision…………………………………………………
Expiration of that statute of limitations for tax assessments………………………………….
Adjustments to provision related to state assessments…………………………………………………

Balance at April 25, 2009……………………………………………………………………..

$       

Increase related to current year tax provision…………………………………………………
Expiration of that statute of limitations for tax assessments………………………………….
Adjustments to provision related to state assessments…………………………………………………

Balance at April 24, 2010……………………………………………………………………………

$       

1,662
320
(57)
(519)
1,406
(2)
(2)
724
2,126

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
            
             
           
 
 
               
 
               
 
            
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

NOTE 12—OPERATING LEASE COMMITMENTS 

The Company leases various types of warehouse and office facilities and equipment, under noncancelable lease agreements which 
expire at various dates. Future minimum lease payments under noncancelable operating leases for the Company’s fiscal years are 
as follows:  

2011………………………………………………………..
2012………………………………………………………
2013………………………………………………………
2014………………………………………………………
2015………………………………………………………
T hereafter…………………………………………………
$     
Total minimum lease payments………………… 

8,164
6,776
5,573
4,539
3,926
25,603
54,581

Rent expense related to continuing operations for fiscal 2010, 2009 and 2008, was $9,573, $10,516 and $10,142, respectively. 

NOTE 13—EMPLOYEE BENEFIT PLANS 

The Company sponsors the School Specialty, Inc. 401(k) Plan (the “401(k) Plan”) which allows employee contributions in 
accordance with Section 401(k) of the Internal Revenue Code.  The Company has the discretion to match a portion of 
employee contributions and virtually all full-time employees are eligible to participate in the 401(k) Plan after 90 days of 
service.  In fiscal 2009 the Company’s matching contribution expense was $1,927.  In fiscal 2010, the Company amended its 
401(k) plan agreement to make the match discretionary.  In fiscal 2010, the Company did not make any 401(k) match due to 
the current economic conditions.    

NOTE 14—SHAREHOLDERS’ EQUITY 

Share Repurchase Programs 

During fiscal 2010, the Company did not repurchase any shares of its outstanding common stock.  During fiscal 2009, the 
Company repurchased a total of 498 shares of its outstanding common stock at an aggregate purchase price of $15,250 under 
a Board of Director approved repurchase authorization. During fiscal 2008, the Company repurchased a total of 2,797 shares 
of its outstanding common stock at an aggregate purchase price of $94,879 under Board of Director approved share 
repurchase authorizations. As of April 24, 2010, the Company was authorized to purchase shares of its common stock with an 
aggregate purchase price up to approximately $34,750 in connection with the share repurchase plan.  Under the new credit 
agreement, there is no limitation on the amount of common stock that would be allowed to be repurchased, provided certain 
financial covenants are met.  The failure to achieve certain financial covenants would restrict the Company’s ability to 
repurchase shares.   

During the four fiscal years ended April 24, 2010, the Company has repurchased a total of 5,420 shares of its issued and 
outstanding common stock at an aggregate purchase price of $186,637. Common stock acquired through the share repurchase 
programs is available for general corporate purposes and is reflected as Treasury Stock in the accompanying consolidated 
balance sheets.   

Earnings Per Share (“EPS”) 

Basic EPS excludes dilution and is computed by dividing income available to common shareholders by the weighted average 
number of common shares outstanding for the period.  Diluted EPS reflects the potential dilution that could occur if securities to 
issue common stock were exercised or otherwise issued. The following information presents the Company’s computations of 
basic and diluted EPS for the periods presented in the consolidated statements of operations: 

64 

 
 
 
         
 
         
 
         
 
         
 
         
 
       
 
 
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Fiscal 2010:

Income
(Numerator)

Shares
(Denominator
)

25,852
Basic EPS…………………………………………………… 
-
Effect of dilutive employee stock options………………………………
Effect of dilutive non-vested stock units………………………………
-
25,852
Diluted EPS………………………………………………… 

$          

$          

Fiscal 2009 (As Adjusted, See Note 8):

27,128
Basic EPS…………………………………………………… 
Effect of dilutive employee stock options………………………………
-
Effect of dilutive non-vested stock units………………………………
-
27,128
Diluted EPS………………………………………………… 

$          

$          

Fiscal 2008 (As Adjusted, See Note 8):

34,294
Basic EPS…………………………………………………… 
-
Effect of dilutive employee stock options………………………………
Effect of dilutive non-vested stock units………………………………
-
34,294
Diluted EPS………………………………………………… 

$          

$          

18,843
16
15
18,874

18,802
67
26
18,895

20,196
502
10
20,708

Per Share
Amount

$              

1.37

$              

1.37

$              

1.44

$              

1.44

$              

1.70

$              

1.66

The Company had additional employee stock options outstanding of 1,514, 1,518 and 1,272 during fiscal 2010, 2009 and 
2008, respectively, which were not included in the computation of diluted EPS because they were anti-dilutive.  

The $133,000, 3.75% convertible subordinated notes have no current impact on the Company’s denominator for computing 
diluted EPS because, although the notes are currently convertible, the average market price of the Company’s stock during 
the periods presented was less than the initial conversion price per share.  See Note 9. 

The $200,000, 3.75% convertible subordinated notes have no current impact on the Company’s denominator for computing 
diluted EPS because conditions under which the notes may be converted have not been satisfied.  See Note 9. 

NOTE 15—SHARE-BASED COMPENSATION EXPENSE 

Employee Stock Plans 

The Company has three share-based employee compensation plans under which awards were outstanding as of April 24, 
2010. On June 10, 1998, the Company’s Board of Directors approved the School Specialty, Inc. 1998 Stock Incentive Plan 
(the “1998 Plan”); on August 27, 2002 the Company’s Board of Directors approved the School Specialty, Inc. 2002 Stock 
Incentive Plan (the “2002 Plan”), and on June 24, 2008, the Company’s Board of Directors approved the School Specialty, 
Inc. 2008 Equity Incentive Plan (the “2008 Plan”).  All three plans have been approved by the Company’s shareholders.  The 
purpose of the plans is to provide directors, officers, key employees and consultants with additional incentives by increasing 
their ownership interests in the Company.  No new grants may be made under the 1998 Plan, which expired on June 8, 2008. 
Under the 2002 Plan, the maximum number of equity awards available for grant is 1,500 shares. Under the 2008 Plan, the 
maximum number of equity awards available for grant is 2,000 shares. 

A summary of option transactions for fiscal 2008, fiscal 2009 and fiscal 2010 follows: 

65 

 
 
 
 
            
 
                      
                   
 
                      
                   
            
 
            
 
                      
                   
 
                      
                   
            
 
            
 
                      
                 
 
                      
                   
            
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Options Outstanding

Options Exercisable

Weighted-
Average 
Exercise 
Price

$      

Balance at April 28, 2007……………………………….
G ranted……………………………………………….
Exercised………………………………………………
Cance led…………………………….. 

Balance at April 26, 2008………………………………….
G ranted……………………………………………….
Exercised………………………………………………
Cance led…………………………….. 

Balance at April 25, 2009………………………………….
G ranted……………………………………………….
Exercised………………………………………………
Cance led…………………………….. 

Options
2,991
123
(321)
(86)
2,707
176
(1,086)
(167)
1,630
313
(122)
(356)
1,465

Balance at April 24, 2010………………………………….

$      

$      

$      

25.62
34.97
17.34
36.18
26.69
27.88
16.56
33.46
32.87
20.30
17.49
33.33
31.35

Weighted-
Average 
Exercise 
Price

$      

20.00

Options
1,975

1,980

$      

23.01

1,067

$      

32.29

957

$      

34.02

The following tables detail supplemental information regarding stock options outstanding at April 24, 2010: 

Weighted Average 
Remaining 
Contractual Term

Aggregate 
Intrinsic 
Value

Options outstanding…………………………………………………………..
Options vested and expected to vest……………………………………………………….
Options exercisable……………………………………………………….

1,607
1,509
336

6.13
6.08
4.94

$         

Range of 
Exercise 
Prices
$16.06 - $24.10
$24.11 - $31.58
$31.59 - $36.82
$36.83 - $59.84

Options
421
253
450
341
1,465

Options Outstanding
Weighted-
Average 
Life 
(Years)

Weighted-
Average 
Exercise 
Price

6.85
6.69
4.88
6.48
6.13

$       

$       

20.78
30.35
36.12
38.82
31.35

Options Exercisable

Weighted-
Average 
Exercise 
Price

$       

22.17
30.12
36.14
38.81
34.02

$       

Options
138
138
406
275
957

Options granted are generally exercisable beginning one year from the date of grant in cumulative yearly amounts of 25% of 
the shares granted and generally expire ten years from the date of grant. Options granted to directors and non-employee 
officers of the Company vest over a three-year period, 20% after the first year, 50% (cumulative) after the second year and 
100% (cumulative) after the third year. Prior to fiscal 2009, the Company issued new shares of common stock to settle shares 
due upon option exercise. In fiscal 2009, the Company’s option plans were amended to allow for the net settlement of the 
exercise price and related tax liabilities for non-qualified stock option exercises.  For the fiscal year ended April 24, 2010, 
approximately 30 new shares were issued upon the exercise of stock options, 82 shares were withheld to satisfy the exercise 
price, and 10 shares were surrendered to satisfy employee tax liabilities.  

66 

 
 
 
        
        
 
           
        
 
         
        
           
        
 
        
        
 
           
        
 
      
        
         
        
 
        
        
 
           
        
 
         
        
         
        
 
        
           
  
 
 
                        
 
                        
           
 
                        
              
 
 
            
           
            
            
           
         
            
         
            
           
         
            
         
            
           
         
            
         
         
           
            
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

During fiscal 2010 and 2009, the Company granted 78 non-vested stock unit (“NSU”) awards to certain members of the 
Company’s management under the amended and restated 2002 Plan. The NSUs are performance-based and vest at the end of 
a three-year cycle and will result in a payment if performance metrics are achieved at a threshold level or above.  The NSUs 
will be paid in Company common stock with payouts ranging from 80% of the target number of shares if performance is at 
the threshold level up to 200% of the target number of shares if performance is at or above the maximum level.  The 
approximate fair value of awards granted during fiscal 2010 and 2009 is $1,590 and $2,404, respectively, assuming the 
metrics are achieved at the target level.  The Company is recognizing share-based compensation expense related to NSU 
awards ratably over the vesting period adjusted for changes in the expected level of performance on a cumulative basis in the 
period such determination is made.  During the fiscal year ended April 24, 2010, the Company recognized income of $917 
($561 net of tax) related to the NSU awards.  The income was the result of the 2008 NSU awards not achieving the 
performance metric.  The Company reviews the performance metrics on a quarterly basis and as of the fiscal year ended April 
25, 2009, the 2008 NSU awards were expected to pay out at the threshold level of 80%, thus, expense was recognized in the 
fiscal 2009 stock option expense.  At the end of fiscal 2010, the Company’s performance did not exceed the threshold level, 
thus the Company reversed the expense recognized in fiscal 2008 and 2009 related to the 2008 NSU awards and, thus, no pay 
out will be made with respect to fiscal 2008 NSUs.  During the fiscal year ended April 25, 2009, the Company recognized 
$551 ($337 net of tax) of expense related to NSU awards.  

During both fiscal 2010 and 2009, the Company granted 7 time-based NSU awards to independent members of the 
Company’s Board of Directors with an approximate fair value of $146 and $203, respectively.  The awards vest one year 
from the date of grant and the Company is recognizing share-based compensation expense related to these awards on a 
straight-line basis over the vesting period.  For the fiscal year ended April 24, 2010, 7 new shares were issued upon the 
vesting of the Board of Director NSUs granted in fiscal 2009. During the fiscal year ended April 24, 2010 and April 25, 2009, 
the Company recognized $155 ($95 net of tax) and $170 ($104 net of tax) of expense related to these awards, respectively. 

During the fiscal years ended April 24, 2010 and April 25, 2009, the Company recognized $2,448 ($3,210 related to stock 
options, net of $762 of income related to NSU awards) and $4,488 ($3,937 related to stock options and $551 related to NSU 
awards), respectively, in share-based compensation expense which is reflected in selling, general and administrative expenses 
in the accompanying consolidated statements of operations. The fiscal 2010 and fiscal 2009 income tax benefit recognized 
related to share-based compensation expense was $960 and $1,636, respectively. The Company recognizes share-based 
compensation expense ratably over the vesting period of each award along with cumulative adjustments for changes in the 
expected level of attainment for performance-based awards.  As of April 24, 2010, total unrecognized share-based 
compensation expense related to stock options was $3,877, net of estimated forfeitures, and total unrecognized share-based 
compensation expense related to NSUs was $714, which the Company expects to recognize over a weighted average period 
of approximately two years. 

The weighted average fair value of options granted during fiscal 2010, 2009 and 2008, was $7.27, $8.94 and $12.42, 
respectively. The fair value of options is estimated on the date of grant using the Black-Scholes single option pricing model 
with the following weighted average assumptions: 

67 

 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Average-risk free interest rate…………………… …………………… ……..
Expected volatility………… ……………….……… ………….
Expected term………… ………...……… …………………… …..

Fiscal 2010
2.89%
33.11%
5.5 years

Fiscal 2009
3.25%
27.29%
5.5 years

Fiscal 2008
4.29%
28.94%
5.5 years

Fiscal 2010
824
$           
Total intrinsic value of stock options exercised…… ………… …………… ….
117
Cash received from stock option exercises………… …………… ………… … 
(756)
Income tax deficiency/benefit from the exercise of stock options………… ………… …

Fiscal 2009
15,372
$      
3,194
5,572

Fiscal 2008
5,966
$        
5,559
1,957

NOTE 16—SEGMENT INFORMATION 

The Company determines its operating segments based on the information utilized by the chief operating decision maker, the 
Company’s Chief Executive Officer, to allocate resources and assess performance. Based on this information, the Company 
has determined that it operates in two operating segments, Educational Resources and Accelerated Learning Group, formerly 
known as Publishing, which also constitute its reportable segments. The change in the Company’s operating segments is a 
result of changes within the organizational management of the business, efficiencies obtained within the organization, and 
how management reviews results of the business on a monthly and quarterly basis.  The Company operates principally in the 
United States, with limited segment operations in Canada. The Educational Resources segment offers products that included 
basic classroom supplies and office products, supplemental learning materials, physical education equipment, classroom 
technology, and furniture.  The Accelerated Learning Group segment is a PreK-12 curriculum-based publisher of proprietary 
and non-proprietary products in the categories of science, reading, and literacy, coordinated school health, and planning and 
student development.  The accounting policies of the segments are the same as those described in Summary of Significant 
Accounting Policies. Intercompany eliminations represent intercompany sales primarily from our Accelerated Learning 
Group segment to our Educational Resource segment, and the resulting profit recognized on such intercompany sales.  

These segments operate within the United States and Canada.  While a significant majority of revenue and assets are derived 
from the Company’s U.S. operations, we had Canadian revenue of $30,703, $32,313, and $30,652 for fiscal years 2010, 
2009, and 2008 respectively, and long-term assets of $69,214, $56,927, and $68,689 for fiscal years 2010, 2009, and 2008 
respectively.  These long-term assets are primarily Goodwill and Intangible Assets.  The majority of the revenue is reflected 
in the Accelerated Learning Group segment and all of the assets are in the Accelerated Learning Group segment.   

The following table presents segment information: 

68 

 
 
 
 
 
 
             
          
          
 
            
          
          
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

Revenues:

Fiscal    
2010

Fiscal    
2009

Fiscal    
2008

Educational Resources………………………………………………………………………………………………………………
Accelerated Learning Group..………………………………………………………………………………………….
Corporate and intercompany eliminations……………………………………….

$    

$    

$    

737,068
310,203
(291)
1,046,980

755,174
335,290
(2,561)
1,087,903

Total……………………………………………………………………………………………

$    

$ 

$ 

Operating income (loss) and income before taxes:

Educational Resources………………………………………………………………………………………………………………
Accelerated Learning Group..………………………………………………………………………………………….
Corporate and intercompany eliminations……………………………………………

$      

$      

$      

Operating income……………………………………………………………………………..
Interest expense and other (2)……………………………………………………………………..
Income before taxes……………………………………………………………………………

$      

$      

$      

62,747
58,603
(43,666)
77,684
32,584
45,100

76,663
65,152
(42,327)
99,488
36,633
62,855

641,048
256,157
(527)
896,678

63,969
42,624
(31,896)
74,697
30,466
44,231

April 24, 
2010

April 25, 
2009

April 26, 
2008

Identifiable assets:

.
Educational Resources………………………………………………………………………………………………………………
$    
Accelerated Learning Group..…………………………………………………………………………………………
Corporate assets (1)…………………………………………… 

.
$    

$    

422,236
517,571
128,013
1,067,820

450,002
535,622
91,581
1,077,205

$ 

492,256
563,165
64,060
1,119,481

$ 

Total…………………………………………………………… 

$ 

Depreciation and amortization of intangible assets
and development costs:

Fiscal    
2010

Fiscal    
2009

Fiscal    
2008

Educational Resources………………………………………………………………………………………………………………
Accelerated Learning Group..…………………………………………………………………………………………
Corporate………………………………………………………… 

$        

$        

$        

Total continuing segments……………………………………………………………

Discontinued operations…………………………………………………………

Total…………………………………………………………… 

$      

$      

$      

Expenditures for property, plant and equipment, intangible
and other assets and development costs:

Educational Resources………………………………………………………………………………………………………………
Accelerated Learning Group..…………………………………………………………………………………………
Corporate………………………………………………………………

$        

$        

$        

Total continuing segments………………………………………………………………

Discontinued operations………………………………………………………………
$      

Total…………………………………………………………… 

$      

(1)  Identifiable corporate assets include distribution related assets of $29,993, $24,345 and $28,601, as of April 24, 2010, 
April 25, 2009 and April 26, 2008, respectively, for which depreciation is allocated to the Educational Resources 
segment.  Depreciation expense allocated to Educational Resources segment was $2,972, $3,107 and $3,363 for fiscal 
2010, fiscal 2009 and fiscal 2008, respectively. 

(2)  The prior periods have been restated to conform with the adoption of FASB ASC Topic 470-20. 

69 

7,031
15,186
9,697
31,914
-
31,914

1,559
20,177
11,461
33,197
-
33,197

6,733
14,547
9,436
30,716
-
30,716

1,942
8,832
9,371
20,145
-
20,145

6,695
15,660
8,749
31,104
3,207
34,311

1,428
8,922
14,550
24,900
3,672
28,572

$      

 
 
 
 
      
      
      
 
            
            
         
 
 
 
        
        
        
 
       
       
       
 
        
        
        
 
        
        
        
 
 
 
 
      
      
      
      
        
        
 
 
 
        
        
        
          
          
          
 
        
        
        
 
                  
                  
          
 
 
        
          
          
 
        
          
        
 
        
        
        
 
                  
                  
          
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

NOTE 17—COMMITMENTS AND CONTINGENCIES 

Various claims and proceedings arising in the normal course of business are pending against the Company. The results of 
these matters are not expected to have a material adverse effect on the Company’s consolidated financial position, results of 
operations or cash flows. 

During the fourth quarter of fiscal 2010, the Company determined, based on an ongoing state tax audit, that the Delta 
Education, LLC (“Delta”) subsidiary had a liability to the state that survived the Company’s acquisition of Delta in fiscal 
2006.  The Company has estimated the potential exposure for this liability, including interest and net of federal tax benefit, to 
be a range of $2,300 to $7,600, depending upon the resolution of certain outstanding issues related to the liability.  The 
Company’s best estimate of this liability is $4,000, and the Company believes the liability and corresponding operating 
expense should have been recorded in fiscal 2007.  The final determination of the amount of the liability due is not expected 
to be finalized until fiscal 2011, or thereafter.  Accordingly, the Company has restated the beginning retained earnings as of 
April 28, 2007 in the accompanying statement of shareholders’ equity to reflect this liability.  The Company is continuing to 
negotiate with the state, and it may have claims against various third parties to recover some or all of the amount of the 
liability. 

In addition, the effects of this restatement have impacted the consolidated balance sheet as of both April 24, 2010 and April 
25, 2009 by increasing “Other Accrued Liabilities” by $6,154, related to the recording of the liability due to the state, 
increasing “Prepaid expenses and other current assets” by $2,154, related to the recording of the federal tax benefit to be 
realized, and decreasing “Retained earnings” by $4,000.   

70 

 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

NOTE 18—QUARTERLY FINANCIAL DATA (UNAUDITED) 

The following presents certain unaudited quarterly financial data for fiscal 2010 and fiscal 2009: 

First

Second

Fiscal 2010
Third

Fourth

Total

Revenues………………………………………………..
Gross profit…………………………………………………………
Operating income (loss)……………………………….
Earnings (loss) from continuing operations,

330,367
142,791
54,539

$   

$   

346,146
143,105
56,660

$   

103,126
42,418
(22,591)

$   

117,039
50,834
(13,911)

$     

896,678
379,148
74,697

net of income taxes…………………………………………..

28,429

29,597

(18,210)

(13,263)

26,553

Equity in earnings (losses) of unconsolidated

affiliate, net of tax………………………………………………

Net income (loss)……………………………………….…….

-
28,429

-
29,597

(241)
(18,451)

(460)
(13,723)

(701)
25,852

Basic earnings per share of common stock:

1.57
Earnings (loss) from continuing operations………………………………………………………………………………..
1.51
1.57
1.51
Total…………………………………………………………………………..

$         
$         

$         
$         

(0.73)
(0.73)

(0.98)
(0.98)

$       
$       

$       
$       

$           
$           

1.37
1.37

Diluted earnings per share of common stock:

1.51
Earnings (loss) from continuing operations………………………………………………………………………………..

$         

$         

(0.73)

(0.98)

$       

$       

$           

1.57

1.37

First

Second

Fiscal 2009 (1)
Third

Fourth

Total

Revenues……………………………………………… 
Gross profit…………………………………………………………
Operating income (loss)……………………………… 
Earnings (loss) from continuing operations,

378,794
164,002
62,985

$   

net of income taxes…………………………………………

Net income (loss)……………………………………… 

Basic earnings per share of common stock:

33,350
33,350

$   

390,306
159,117
59,028

$   

121,710
43,299
(29,984)

$   

156,170
62,185
(14,345)

$  

1,046,980
428,603
77,684

30,425
30,425

(23,441)
(23,441)

(13,206)
(13,206)

27,128
27,128

Earnings (loss) from continuing operations………………………………………………………………………………
1.77
1.77
Total…………………………………………………………………………

$         
$         

$         
$         

(1.25)
(1.25)

(0.70)
(0.70)

$       
$       

$       
$       

1.62
1.62

$           
$           

1.44
1.44

Diluted earnings per share of common stock:

Earnings (loss) from continuing operations………………………………………………………………………………
1.75
1.75
Total…………………………………………………………………………

$         
$         

$         
$         

(1.25)
(1.25)

(0.70)
(0.70)

$       
$       

$       
$       

1.61
1.61

$           
$           

1.44
1.44

(1) At the beginning of fiscal 2010, the Company adopted Financial Accounting Standards Board ("FASB")
Accounting Standards Codification ("ASC") Topic 470-20, "Debt with Conversion and Other Options"
("FASB ASC Topic 470-20").  The adoption of FASB ASC Topic 470-20 required an adjustment of previously
reported amounts assigned to debt, deferred taxes, equity and interest expense.
The summation of quarterly net income per share may not equate to the calculation for the full fiscal year as quarterly calculations 
are performed on a discrete basis. 

Our business is subject to seasonal influences.  Our historical revenues and profitability have been dramatically higher in the 
first two quarters of our fiscal year, primarily due to increased shipments to customers coinciding with the start of each 
school year.  Quarterly results also may be materially affected by the timing of acquisitions, the timing and magnitude of 

71 

 
 
 
 
 
 
     
     
       
       
       
 
       
       
     
     
         
       
       
     
     
         
 
 
                 
                 
          
          
            
 
       
       
     
     
         
 
 
 
 
  
 
 
     
     
       
       
       
       
       
     
     
         
 
 
       
       
     
     
         
       
       
     
     
         
 
 
 
 
 
 
 
SCHOOL SPECIALTY, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE FISCAL YEARS ENDED APRIL 24, 2010, APRIL 25, 2009 AND APRIL 26, 2008 
(In Thousands, Except Per Share Amounts) 

costs related to such acquisitions, variations in our costs for the products sold, the mix of products sold and general economic 
conditions.  Moreover, the operating margins of companies we acquire may differ substantially from our own, which could 
contribute to further fluctuation in quarterly operating results.  Therefore, results for any quarter are not indicative of the 
results that we may achieve for any subsequent fiscal quarter or for a full fiscal year.

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

Not applicable 

Item 9A.  Controls and Procedures 

Evaluation of Disclosure Controls and Procedures 

Based on an evaluation as of the end of the period covered by this annual report, the Company’s principal executive officer 
and principal financial officer have concluded that the Company’s disclosure controls and procedures (as defined in Rule 
13a-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) are effective for the purposes set forth in the 
definition of the Exchange Act rules.  

Management’s Report on Internal Control Over Financial Reporting 

Management is responsible for establishing and maintaining adequate internal control over financial reporting. As such term 
is defined in Exchange Act Rule 13a-15(f), internal control over financial reporting is a process designed by, or under the 
supervision of, the principal executive and principal financial officers, or persons performing similar functions, and effected 
by the board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles 
generally accepted in the United States. Internal control over financial reporting includes those policies and procedures that: 

(1) 

(2) 

pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions 
and dispositions of assets of the Company; 

provide reasonable assurance that transactions are recorded as necessary to permit preparation of the 
financial statements in accordance with accounting principles generally accepted in the United States, and 
that receipts and expenditures of the Company are being made only in accordance with authorizations of 
management and the directors of the Company; and  

(3) 

provide reasonable assurance regarding prevention of unauthorized acquisition, use, or disposition of the 
Company’s assets that could have a material effect on the financial statements. 

Management conducted an evaluation of the effectiveness of the Company’s internal control over financial reporting based 
on the criteria in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway Commission. Based on this evaluation under the criteria, management concluded that the Company’s internal 
control over financial reporting was effective as of April 24, 2010. 

The Company’s internal control over financial reporting as of April 24, 2010 has been audited by Deloitte & Touche LLP, an 
independent registered public accounting firm, as stated in their report dated June 25, 2010, which is included herein. 

Changes in Internal Controls 

No change in our internal control over financial reporting occurred during our most recent fiscal quarter that materially 
affected, or is reasonably likely to materially effect, our internal control over financial reporting.   

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9B.  Other Information 

Not applicable 

Item 10.   Directors, Executive Officers and Corporate Governance 

PART III 

(a) 

(b) 

 (c) 

(d) 

(e) 

(f) 

Executive Officers.  Reference is made to “Executive Officers of the Registrant” in Part I hereof. 

Directors. The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of 
Shareholders to be held on August 17, 2010, under the caption “Proposal One: Election of Directors,” which 
information is incorporated by reference herein. 

Section 16 Compliance.  The information required by this Item is set forth in our Proxy Statement for the Annual 
Meeting of Shareholders to be held on August 17, 2010, under the caption “Section 16(a) Beneficial Ownership 
Reporting Compliance,” which information is incorporated by reference herein. 

We have adopted a Code of Ethics that applies to our directors, officers and employees, including the principal 
executive officer, principal financial officer, principal accounting officer and controller. The Code of Ethics is posted 
on our internet website at www.schoolspecialty.com. We intend to satisfy the disclosure requirement under Item 406 of 
Regulation S-K by posting such information on our internet website. 

There were no material changes in fiscal 2010 to the procedures by which the Company’s shareholders may 
recommend nominees to the Company’s Board of Directors. 

The Company has a separately-designated standing Audit Committee of its Board of Directors. The Audit Committee 
is responsible for oversight of the Company’s accounting and financial reporting processes and the audit of the 
Company’s financial statements.  The Audit Committee currently consists of three members, including Mr. 
Trucksess (Chairman), Mr. Lay and Ms. Dout, each of whom is “independent” under the listing standards of the 
Nasdaq Stock Market. Mr. Trucksess, Mr. Lay and Ms. Dout have each been determined by the Board of Directors 
to be an “audit committee financial expert” for purposes of the SEC’s rules. The Audit Committee has adopted, and 
the Board of Directors has approved, a charter for the Audit Committee. The Audit Committee held five meetings in 
fiscal 2010.  

Item 11.  Executive Compensation 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of Shareholders to be held on 
August 17, 2010, under the captions “Executive Compensation Discussion and Analysis,” and “Compensation Committee 
Interlocks and Insider Participation,” which information is incorporated by reference herein. 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of Shareholders to be held on 
August 17, 2010, under the captions “Security Ownership of Management and Certain Beneficial Owners” and “Executive 
Compensation Discussion and Analysis,” which information is incorporated by reference herein. 

73 

 
 
 
 
 
 
 
 
Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of Shareholders to be held 
on August 17, 2010, under the captions “Related Party Transactions” and “Corporate Governance,” which information is 
incorporated by reference herein. 

Item 14.  Principal Accounting Fees and Services 

The information required by this Item is set forth in our Proxy Statement for the Annual Meeting of Shareholders to be held on 
August 17, 2010, under the caption “Audit Committee Report,” which information is incorporated by reference herein. 

PART IV 

Item 15.  Exhibits and Financial Statement Schedules 

(a)(1)  Financial Statements (See Part II, Item 8). 

Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of April 24, 2010 and April 25, 2009 

Consolidated Statements of Operations for the fiscal years ended April 24, 2010, April 25, 2009 and April 26, 
2008 

Consolidated Statements of Shareholders’ Equity for the fiscal years ended April 24, 2010, April 25, 2009 and 
April 26, 2008 

Consolidated Statements of Cash Flows for the fiscal years ended April 24, 2010, April 25, 2009 and April 26, 
2008 

Notes to Consolidated Financial Statements 

(a)(2)  Financial Statement Schedule (See Exhibit 99.1). 

Schedule for the fiscal years ended April 24, 2010, April 25, 2009 and April 26, 2008:  Schedule II – Valuation and 
Qualifying Accounts. 

(a)(3)  Exhibits. 

See (b) below 

(b) 

Exhibits. 

See the Exhibit Index, which is incorporated by reference herein 

(c) 

Financial Statements Excluded from Annual Report to Shareholders. 

Not applicable 

74 

 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has caused 
this report to be signed on its behalf by the undersigned, thereunto duly authorized, on June 25, 2010. 

SIGNATURES 

SCHOOL SPECIALTY, INC. 

By: /s/ David J. Vander Zanden 
David J. Vander Zanden 
Chief Executive Officer 
(Principal Executive Officer)  

By: /s/ David N. Vander Ploeg 
David N. Vander Ploeg 
Executive Vice President and Chief Financial Officer 
(Principal Financial and Accounting Officer) 

Each person whose signature appears below hereby constitutes and appoints David J. Vander Zanden and David N. 
Vander Ploeg, and each of them, as his or her true and lawful attorney-in-fact and agent, with full power of 
substitution, to sign on his or her behalf individually and in the capacity stated below and to perform any acts 
necessary to be done in order to file any and all amendments to this Annual Report on Form 10-K, and to file the 
same, with all exhibits thereto and all other documents in connection therewith and each of the undersigned does 
hereby ratify and confirm all that said attorney-in-fact and agent, or his substitutes, shall do or cause to be done by 
virtue thereof. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following 
persons in the capacities and on the dates indicated below. 

Name 

Title 

/s/ David J. Vander Zanden 
David J. Vander Zanden 

Chief Executive Officer and Director 
(Principal Executive Officer) 

Date 

June 25, 2010 

/s/ David N. Vander Ploeg 
David N. Vander Ploeg 

Executive Vice President and Chief Financial 
Officer (Principal Financial and Accounting Officer)  

June 25, 2010 

/s/ Terry L. Lay 
Terry L. Lay 

/s/ Jonathan J. Ledecky 
Jonathan J. Ledecky 

/s/ Edward C. Emma 
Edward C. Emma 

/s/ Herbert A. Trucksess, III 
Herbert A. Trucksess, III 

/s/ Jacqueline F. Woods   
Jacqueline F. Woods 

/s/ A. Jacqueline Dout 
A. Jacqueline Dout 

Chairman of the Board 

Director 

Director 

Director 

Director 

Director 

June 25, 2010 

June 25, 2010 

June 25, 2010 

June 25, 2010 

June 25, 2010 

June 25, 2010