Quarterlytics / Communication Services / Entertainment / Sirius XM / FY2014 Annual Report

Sirius XM
Annual Report 2014

SIRI · NASDAQ Communication Services
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Ticker SIRI
Exchange NASDAQ
Sector Communication Services
Industry Entertainment
Employees 1001-5000
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FY2014 Annual Report · Sirius XM
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Dear Fellow Stockholders,

I am pleased to report that 2014 was a year of strong, and, in some cases, record-setting
growth for SiriusXM. We achieved major financial milestones and further expanded our offerings of
programming and services. We are well positioned to build on this success in 2015 as we expand
and advance our services and launch even more dynamic programming on all our platforms.

During 2014, our operational and financial results exceeded our expectations and set new
company records, reflecting our position in the vehicle and the strength of our content. In particular,
we were excited about:

• Continuing to attract new subscribers at record levels. We ended the year with a record

27.3 million subscribers with 1.75 million net subscriber additions, which exceeded our
increased guidance of 1.5 million net additions.

• Growing the fleet of satellite radio-enabled vehicles. Seven out of every ten new cars
sold have SiriusXM installed. There are as many as 70 million vehicles on the road today
with satellite radio installed, and that will double to an estimated 140 million vehicles by
2022.

• Maintaining our position as the largest radio company by revenue. Revenue of $4.18
billion in 2014 was the highest in our history, growing by 10% from $3.8 billion in 2013.

• Generating significant cash flow growth. In 2014, we grew free cash flow to approximately

$1.16 billion, a 25% increase year-over-year.

• Delivering value by returning capital to stockholders. We continue to execute on our

stock repurchase program, repurchasing approximately $2.5 billion of our common stock in
2014.

• Building the best entertainment bundle in subscription media as the leader in audio

entertainment. We launched new channels and shows with major entertainment brands and
talent, across almost all of our music, sports, talk and entertainment genres, adding to our
more than 150 channels of live news and sports, commercial free music channels, and
exclusive entertainment offerings.

Our Content Attracts and Keeps Subscribers

SiriusXM continues to offer the best audio entertainment available anywhere. Programming is
the foundation of our success, and our unique and superior content is what continues to attract new
subscribers and retain our existing ones. We offer an unparalleled lineup of commercial-free music,
premier sports, comedy, news, exclusive talk and entertainment.

This past year, we added even more channels and shows created with major brands and
personalities. We’ve added fulltime channels with Joel Osteen, NBC’s TODAY Show, and Bleacher
Report. We’ve launched new talent on SiriusXM, such as Jenny McCarthy and Stephen A. Smith of

ESPN. We’ve created entirely new channels such as SiriusXM Insight and Business Radio Powered
by The Wharton School.

We’ve pioneered new music shows with YouTube that build on our priority of music discovery
and add to the value of our service. We’ve expanded the range and depth of our commercial-free
music programming with the introduction of three new channels in country, pop, and dance. We’ve
built on our Town Hall series with an even broader range of artists, entertainers and other notables,
including Barbra Streisand, Chris Rock, Taylor Swift, Pitbull, Neil Diamond, Jennifer Lopez, Chelsea
Handler, Original Cast Members from Sesame Street, Dave Grohl, and Carlos Santana, to name
only a few. We’ve broadcast exclusive, live and invitation-only performances with The Black Keys,
Metallica, Boyz II Men, and Chris Martin of Coldplay. We also broadcast many of the top live music
festivals, including Austin City Limits Music Festival from Texas, Electric Daisy Carnival in Las
Vegas, and Lollapalooza in Chicago. And we’ve launched exclusive, limited-time channels with
Barbra Streisand, Billy Joel, AC/DC, Tom Petty, Foo Fighters, Kenny Chesney, and Tim McGraw,
among others. Earlier in the year, we held a special Birthday Bash to celebrate Howard Stern’s
birthday and it was a smash hit covered by extensive national media, and attended by top
performers and celebrities, as well as our subscribers.

On the sports front, we continue to offer the most extensive schedule of live sporting events on

radio, giving our listeners access to games from every major sports league, college football and
basketball, NASCAR races, PGA TOUR golf events and more. In 2014, we provided comprehensive
coverage of the World Cup on SiriusXM FC. Our soccer channel also airs matches from the
Barclays Premier League, UEFA Champions League, La Liga, Serie A and this summer will air
Women’s World Cup matches. With our comprehensive play-by-play schedule and more than a
dozen dedicated sports channels, SiriusXM offers both a quality and quantity of sports programming
that rises above anything else in radio.

Our OEM Relationships are Strong and Expanding

With new car sales fully recovered, SiriusXM is benefitting from strategically important

relationships that go back many years with all of the major car makers. We are installed in seven
out of every ten new cars sold, available in every major car maker, as well as many niche brands.
Every major automaker now offers a SiriusXM trial to customers buying or leasing a new car that
includes a satellite radio. In 2014, we launched or renewed trial subscription programs for satellite
and infotainment services with major car brands such as Volvo, Maserati, Mercedes Benz, and
Nissan. Our penetration in new car sales has created an ever growing fleet of vehicles on the road
with factory installed satellite radios. Today that fleet is about 70 million; it will roughly double its
size to 140 million by 2022. We are poised to continue to benefit from the growth in auto sales,
and new car sales create an increasingly larger pool of used cars with satellite radio installed.

In the massive used car market—a fertile field for us to find new subscribers since used car
sales far exceed the annual sales rate of new cars—we now have a national network of more than
15,000 dealers enrolled in our program offering trial subscriptions to their customers. And we have
enrolled more than 6,000 dealers in our SiriusXM Service Lane program since it launched in 2013,
which offers drivers trial subscriptions when they have their vehicles serviced at participating
dealers.

In the promising connected vehicle services marketplace, we will expand our reach amongst
existing and new OEMs. We are uniquely positioned as car makers produce vehicles to connect to
internet and mobile data services. Our $525 million acquisition of the connected vehicles services
unit of Agero Inc. has been fully integrated into our operations. Today it is the bedrock of a
state-of-the-art offering of connected vehicles services for personalized safety, convenience and
security. We have agreements to provide connected vehicles services and solutions to a wide range
of car makers and their brands, including Acura, BMW, Honda, Hyundai, Infiniti, Lexus, Nissan,
Rolls-Royce, Subaru, and Toyota.

We Are Building On Our Momentum in 2015

Looking ahead, we expect to achieve further growth and success by continuing to leverage our

competitive strengths. In 2015, we expect revenue to be approximately $4.4 billion, with adjusted
EBITDA of approximately $1.6 billion and free cash flow of approximately $1.25 billion. These
figures represent strong across-the-board growth in revenue, adjusted EBITDA, and free cash flow.
Free cash flow per share is expected to grow even faster as we continue to retire shares via our
share repurchase program.

We have an outstanding team of dedicated SiriusXM employees who have helped us achieve

these record results, and their innovation and dedication have enabled us to continue to deliver the
best service, build our subscriber base and drive a strong financial performance to create value for
our stockholders. We are very appreciative of their continued hard work.

As we continue to execute on our growth plans and position SiriusXM for sustained long-term

success, we want to thank our tens of millions of subscribers, and we look forward to bringing
SiriusXM to more customers than ever before. As we start 2015, we are excited to continue to
provide the best radio on radio and further enhance value for our stockholders.

Thank you for your investment in SiriusXM.

Sincerely,

Jim Meyer
Chief Executive Officer
SiriusXM

NOTICE OF 2015 ANNUAL MEETING OF STOCKHOLDERS

Time and Date:

9:00 a.m., New York City time, on Tuesday, May 19, 2015

Place:

The Auditorium
The AXA Equitable Center
787 Seventh Avenue
New York, New York 10019

Items of Business:

1. To elect the thirteen director nominees listed herein;

2. To approve the Sirius XM Holdings Inc. 2015 Long-Term
Stock Incentive Plan;

3. To ratify the appointment of KPMG LLP as our
independent registered public accountants for 2015; and

4. To transact any other business properly coming before the
annual meeting and any adjournments or postponements
thereof.

Stockholders of record at the close of business on Thursday,
March 26, 2015.

We are pleased to be using the Securities and Exchange
Commission’s rules that allow companies to furnish proxy
materials to their stockholders over the Internet. In
accordance with these rules, we first sent stockholders of
record at the close of business on or about April 6, 2015, a
Notice of Internet Availability of Proxy Materials (Notice). The
Notice contains instructions on how to access our proxy
statement and annual report for the fiscal year ended
December 31, 2014 over the Internet and how to vote.

Who may Vote:

Important Notice Regarding the
Date of Availability of Proxy
Materials for the Stockholder
Meeting to be Held on Tuesday,
May 19, 2015:

Whether or not you expect to attend in person, we urge you to vote your shares over the
Internet, by phone, or by signing, dating, and returning a proxy card at your earliest convenience.

Voting over the Internet or by telephone is fast and convenient, and your vote is immediately
confirmed and tabulated. By using the Internet or telephone, you help us reduce postage, printing
and proxy tabulation costs.

By Order of the Board of Directors,

PATRICK L. DONNELLY
Executive Vice President, General Counsel and Secretary

New York, New York
April 6, 2015

TABLE OF CONTENTS

ABOUT THE MEETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is the purpose of the annual meeting?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Is Sirius XM Holdings Inc. different from Sirius XM Radio Inc.?. . . . . . . . . . . . . . . . . . . . . . . . . . . .
What are the voting rights of the holders of our common stock?. . . . . . . . . . . . . . . . . . . . . . . . . . .
What vote is required to approve each item? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
When will voting results be available? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who can attend the annual meeting? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What constitutes a quorum? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is a broker non-vote? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What if I don’t vote electronically or return my proxy card and don’t attend the annual

meeting? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How do I vote? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is householding? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How can I obtain a printed copy of the proxy materials? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Can I change my vote or revoke my proxy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who will count the votes? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is a proxy?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Whom am I designating as my proxy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How will my proxy vote my shares?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who is soliciting my proxy, and who will pay for the costs of the solicitation? . . . . . . . . . . . . . .
When, and how, do I submit a proposal for next year’s annual meeting of stockholders? . . .
ITEM 1—ELECTION OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Biographical information about this year’s nominees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What are the responsibilities of the board of directors?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How are the nominees for the board of directors selected?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is the board’s leadership structure? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Does the board have a lead independent director? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Are all of the directors required to be independent?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How does the board determine which directors are considered independent? . . . . . . . . . . . . . .
What are the current committees of the board of directors and who are the members of

these committees? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How often did the board and its committees meet during 2014? . . . . . . . . . . . . . . . . . . . . . . . . . . .
How can stockholders communicate with the board of directors? . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Interlocks and Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Director Compensation Table for 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
STOCK OWNERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who are the principal owners of our stock? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How much stock do our directors and executive officers own? . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Section 16(a) Beneficial Ownership Reporting Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
GOVERNANCE OF THE COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How does the board of directors oversee our risk management process? . . . . . . . . . . . . . . . . . .
What are our policies and procedures for related party transactions? . . . . . . . . . . . . . . . . . . . . . .
What is the relationship between Sirius XM and Liberty Media Corporation? . . . . . . . . . . . . . . .
Does Sirius XM have corporate governance guidelines and a code of ethics? . . . . . . . . . . . . . .
EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Grants of Plan-Based Awards in 2014. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding Equity Awards at Fiscal Year-End 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option Exercises and Stock Vested in 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-Qualified Deferred Compensation and Pension Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potential Payments or Benefits Upon Termination or Change-in-Control . . . . . . . . . . . . . . . . . . . .

ITEM 2—APPROVAL OF THE SIRIUS XM HOLDINGS INC. 2015 LONG-TERM STOCK

INCENTIVE PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM 3—RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTANTS . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-Approval Policy for Services of Independent Auditor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who is the Audit Committee’s financial expert? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
REPORT OF THE AUDIT COMMITTEE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER MATTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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1221 Avenue of the Americas
36th Floor
New York, New York 10020

P R O X Y S T A T E M E N T

This proxy statement contains information related to the annual meeting of stockholders of
Sirius XM Holdings Inc. to be held on Tuesday, May 19, 2015, beginning at 9:00 a.m., New York
City time, in the Auditorium at The AXA Equitable Center, 787 Seventh Avenue, New York,
New York 10019, and at any adjournments or postponements thereof. This proxy statement is first
being distributed or made available, as the case may be, to stockholders on or about April 6, 2015.

ABOUT THE MEETING

What is the purpose of the annual meeting?

At our annual meeting, stockholders will act upon the following matters outlined in the Notice of

2015 Annual Meeting of Stockholders, including:

• Item 1—the election of thirteen director nominees to our board (Joan L. Amble, Anthony J.
Bates, George W. Bodenheimer, Mark D. Carleton, Eddy W. Hartenstein, James P. Holden,
Gregory B. Maffei, Evan D. Malone, James E. Meyer, James F. Mooney, Carl E. Vogel,
Vanessa A. Wittman and David M. Zaslav);

• Item 2—the approval of the Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive Plan;
• Item 3—the ratification of the appointment of KPMG LLP as our independent registered

public accountants for 2015; and

• such other business that may properly be conducted at the annual meeting or any

adjournments or postponements thereof.

At the annual meeting, management will also report on our performance and respond to
appropriate questions from stockholders. On March 26, 2015 (the “Record Date”), 5,513,728,284
shares of our common stock were outstanding.

Is Sirius XM Holdings Inc. different from Sirius XM Radio Inc.?

On November 15, 2013, we reorganized our corporate structure (the “Reorganization”). As a

result of the Reorganization, Sirius XM Radio Inc. became a direct, wholly-owned subsidiary of
Sirius XM Holdings Inc. The terms “Sirius XM,” “we,” “us,” “our,” and the “company” as used herein
and unless otherwise stated or indicated by context, refer to Sirius XM Radio Inc. and its
consolidated subsidiaries prior to the Reorganization and to Sirius XM Holdings Inc. and its
consolidated subsidiaries after the Reorganization.

What are the voting rights of the holders of our common stock?

Each holder of our common stock is entitled to one vote per share of common stock on all

matters to be acted upon at the annual meeting.

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What vote is required to approve each item?

Assuming the presence of a quorum, the directors will be elected by the holders of a plurality

of the voting power of our common stock present in person or represented by proxy and entitled to
vote. This means that the thirteen director nominees who receive the most votes cast by the
holders of shares of our common stock will be elected. You may vote “For” or “Withhold” with
respect to each nominee. Votes that are withheld will be excluded entirely from the vote with
respect to the nominee from whom they are withheld. Votes that are withheld and broker non-votes
(as described below) will not have any effect on the outcome of the election of the directors
because directors are elected by plurality voting but they will be counted for the purpose of
determining whether a quorum is present at the annual meeting.

The affirmative vote of the holders of a majority of the voting power of our common stock,
present in person or represented by proxy, and entitled to vote on the matter is required for Item 2
(the approval of the Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive Plan) and Item 3 (the
ratification of the appointment of KPMG LLP as our independent registered public accountants for
2015). You may vote “For,” “Against” or “Abstain” with respect to Items 2 and 3. For Items 2 and 3,
an “Abstain” vote will have the same effect as a vote against the proposal. Item 3 is not binding on
our board of directors or the Company.

When will voting results be available?

We will announce preliminary voting results at the annual meeting. We will report final results in

a Current Report on Form 8-K filed with the SEC shortly after the annual meeting.

Who can attend the annual meeting?

Subject to space availability, all stockholders or their duly appointed proxies may attend the

meeting. Since seating is limited, admission to the meeting will be on a first-come, first-served
basis. Only persons who have proof of their stock ownership will be allowed to enter the meeting
and only those with proof of stock ownership as of the Record Date will be allowed to vote at the
meeting. Proof of ownership will be any statement from a bank or broker showing the ownership of
our common stock. Registration and seating will begin at 8:30 a.m., New York City time.

What constitutes a quorum?

The presence, in person or by proxy, of the holders of a majority of the aggregate voting power
of the issued and outstanding shares of our common stock entitled to vote at the annual meeting is
necessary to constitute a quorum to transact business at the annual meeting. If a quorum is not
present or represented at the annual meeting, the stockholders entitled to vote, present in person or
represented by proxy, may adjourn the annual meeting from time to time without notice or other
announcement until a quorum is present or represented. Abstentions and broker non-votes are
counted as present for purposes of determining a quorum.

What is a broker non-vote?

A broker non-vote occurs if you hold shares in “street name” (that is, your shares are held on

your behalf by a bank, broker or other nominee) and do not provide voting instructions to your
broker on a proposal and your broker does not have the discretionary authority to vote on such
proposal. A broker is entitled to vote shares held for a beneficial holder on routine matters, such as
Item 3 (the ratification of the appointment of KPMG LLP as our independent registered public
accountants for 2015), without instructions from the beneficial holder of those shares. On the other
hand, absent instructions from the beneficial holders of such shares, a broker will not be entitled to
vote shares held for a beneficial holder on certain non-routine items, such as Item 1 (the election of
directors) and Item 2 (the approval of the Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive
Plan). It is therefore important that you provide instructions to your broker if your shares are
held by a broker so that your vote with respect to Items 1 and 2 are counted. Broker non-

2

votes will be counted for purposes of determining whether a quorum is present to hold the annual
meeting.

What if I don’t vote electronically or return my proxy card and don’t attend the annual
meeting?

If you are a holder of record (that is, your shares are registered in your own name with our

transfer agent) and you don’t vote your shares, your shares will not be voted.

If you are a beneficial owner, you hold your shares through your broker, bank or other
nominee, and you do not provide voting instructions to your broker, bank or other nominee with
respect to Item 1 (the election of directors) and Item 2 (the approval of the Sirius XM Holdings Inc.
2015 Long-Term Stock Incentive Plan), your shares will be considered “broker non-votes” and will
not be counted in determining the outcome of the vote.

How do I vote?

Stockholders of record can vote as follows:
• By Internet: Stockholders may vote over the Internet at www.envisionreports.com/SIRI by

following the instructions included on your Notice. You will need the 15-digit Control Number
included on the Notice to obtain your records and to create an electronic voting instruction
form.

• By Telephone: Stockholders may vote by telephone 1-800-652-VOTE (8683) by following the
instructions included with your Notice. You will need the 15-digit Control Number included on
the Notice in order to vote by telephone.

• At the Meeting: If you attend the annual meeting, you may vote in person by ballot, even if

you have previously returned a proxy card or otherwise voted.

Only your latest executed vote will count.

If your shares are held in “street name,” you may also submit voting instructions to your bank,

broker or other nominee. In most instances, you will be able to do this over the Internet, by
telephone or by mail. Please refer to information from your bank, broker or other nominee on how
to submit voting instructions. The deadline for voting by telephone or electronically is 11:59 p.m.,
New York City time, on Monday, May 18, 2015. “Street name” stockholders who wish to vote in
person at the meeting will need to obtain a proxy form from the institution that holds their shares
and those institutions will likely require your instructions to be submitted before the deadline.

What is householding?

As permitted by the Securities Exchange Act of 1934, as amended (the “Exchange Act”), only

one copy of this proxy statement and annual report or Notice is being delivered to stockholders
residing at the same address, unless the stockholders have notified us of their desire to receive
multiple copies of our proxy statement. This is known as householding.

We will promptly deliver, upon oral or written request, a separate copy of this proxy statement

and annual report to any stockholder residing at an address to which only one copy was mailed.
Requests for additional copies for this year’s or future years’ proxy materials should be directed to:
Sirius XM Holdings Inc., Attention: Corporate Secretary, 1221 Avenue of the Americas, 36th Floor,
New York, New York 10020. Requests can also be made by telephone by calling (212) 584-5100.

Stockholders of record residing at the same address and currently receiving multiple copies of

this proxy statement may contact our Corporate Secretary (in writing or by phone at the contact
information indicated above) to request that only a single copy of our proxy statement be mailed in
the future.

3

How can I obtain a printed copy of the proxy materials?

To receive free of charge a separate copy of the Notice and, if applicable, this proxy statement

and our annual report, stockholders may write or call us at the following:

Investor Relations
Sirius XM Holdings Inc.
1221 Avenue of the Americas
36th Floor
New York, New York 10020
(212) 584-5100

Can I change my vote or revoke my proxy?

Yes. If you are a stockholder of record, you may change your vote or revoke your proxy at any

time before your shares are voted at the annual meeting by:

• Notifying our Corporate Secretary in writing at Sirius XM Holdings Inc., 1221 Avenue of the

Americas, 36th Floor, New York, New York 10020 that you are revoking your proxy;
• Executing and delivering a later-dated proxy card or submitting a later-dated vote by

telephone or the Internet; or

• Attending the annual meeting, revoking your proxy and voting in person.
If you hold your shares in “street name,” you may submit new voting instructions by contacting

your bank, broker or other nominee. You may also change your vote or revoke your proxy in
person at the annual meeting if you obtain a signed proxy from the record holder (broker, bank or
other nominee) giving you the right to vote the shares.

Who will count the votes?

A representative of Computershare will tabulate the votes and act as inspector of elections.

What is a proxy?

A proxy is a person you appoint to vote on your behalf. We are soliciting your vote so that all

shares of our common stock may be voted at the annual meeting.

Whom am I designating as my proxy?

You will be designating Patrick L. Donnelly, our Executive Vice President, General Counsel and

Secretary, and Ruth A. Ziegler, our Senior Vice President and Deputy General Counsel, as your
proxies. However, you may appoint a person (who need not be a stockholder) other than Patrick L.
Donnelly and Ruth A. Ziegler to vote on your behalf at the meeting by completing another proper
proxy.

How will my proxy vote my shares?

Your proxy will vote your shares according to your instructions. If you complete your proxy card

but do not indicate how you would like your shares voted, your proxy will vote in accordance with
the recommendation of our board of directors.

Who is soliciting my proxy, and who will pay for the costs of the solicitation?

Sirius XM is soliciting your proxy. The cost of soliciting proxies will be borne by Sirius XM,
which has engaged MacKenzie Partners, Inc. to assist in the distribution and solicitation of proxies.
We have agreed to pay MacKenzie $10,000 and reimburse the firm for its reasonable out-of-pocket
expenses. We will also reimburse brokerage firms, banks and other custodians for their reasonable
out-of-pocket expenses for forwarding these proxy materials to you. Our directors, officers and

4

employees may solicit proxies on our behalf by telephone or in writing but will receive no additional
compensation for their services.

When, and how, do I submit a proposal for next year’s annual meeting of stockholders?

Under the SEC’s rules and regulations, any stockholder desiring to submit a proposal to be
included in our 2016 proxy statement must submit such proposal to us in writing at our principal
executive offices located at: 1221 Avenue of the Americas, 36th Floor, New York, New York 10020,
to the attention of the Corporate Secretary, no later than the close of business on December 8,
2015.

Our By-laws provide for advance notice provisions. The By-laws require the timely notice of
certain information to be provided by any stockholder who proposes director nominations or any
other business for consideration at a stockholders’ meeting. Failure to deliver a proposal in
accordance with the procedures discussed above and in the By-laws may result in the proposal not
being deemed timely received. To be timely, notice of a director nomination or any other business
for consideration at a stockholders’ meeting must be received by our Corporate Secretary at our
principal executive offices not less than 70 days nor more than 90 days prior to the first anniversary
of the preceding year’s annual meeting. Therefore, to be presented at our 2016 Annual Meeting of
Stockholders, such a proposal must be received by the Corporate Secretary on or after
February 19, 2016 but no later than March 10, 2016. In the event that the date of the 2016 Annual
Meeting is advanced by more than 20 days, or delayed by more than 70 days, from the anniversary
date of the 2015 Annual Meeting of Stockholders, notice must be delivered no earlier than the
90th day prior to the 2016 Annual Meeting and not later than the close of business on the later of
the 70th day prior to such annual meeting or the 10th day following the day on which public
announcement of the date of the 2016 Annual Meeting of Stockholders is first made. In addition, for
the purposes of the application of Rule 14a-4(c) of the Exchange Act, the date for timely notice
specified in this paragraph shall be the earlier of the date calculated above or the date specified in
paragraph (c)(1) of Rule 14a-4 of the Exchange Act.

5

ITEM 1—ELECTION OF DIRECTORS

Thirteen director nominees are standing for election at the annual meeting. The Nominating and

Corporate Governance Committee of our board of directors has nominated the director nominees
listed below after consideration of each individual’s qualifications, contributions to the company and
other reasons discussed in this proxy statement.

The Nominating and Corporate Governance Committee believes that a well-functioning board
includes a diverse group of individuals who bring a variety of complementary skills and experiences.
Although our board of directors does not have a formal policy with regard to the consideration of
diversity in identifying director candidates, diversity is one of the factors that the Nominating and
Corporate Governance Committee may, pursuant to its charter, take into account in identifying
director candidates. The Nominating and Corporate Governance Committee generally considers
each nominee in the broad context of the overall composition of our board of directors with a view
toward constituting a board that, as a group, possesses the appropriate mix of skills and experience
to oversee our business. The experience, qualifications, attributes, or skills that led the Nominating
and Corporate Governance Committee to conclude that our nominees should serve on the board of
directors are generally described in the biographical information below.

Set forth below are the nominees to be elected to serve until the 2016 annual meeting of

stockholders or until their respective successors have been duly elected and qualified.

To be elected as a director, each nominee must receive a plurality of the votes cast by the

holders of our common stock.

Should any nominee become unable or unwilling to accept election, the proxy holders may vote

the proxies for the election, in his or her stead, of any other person our board of directors may
nominate or designate. Each nominee has consented to serve as a director if elected.

Biographical information about this year’s nominees:

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Joan L. Amble. . . . . . . . . . . . .

61 Ms. Amble has been a director since July 2008. From December
2006 until the closing of our merger with XM Satellite Radio
Holdings Inc. (“XM”) in July 2008, Ms. Amble served as a
director of XM. From May 2011 to December 2011, Ms. Amble
was the Executive Vice President, Finance, of the American
Express Company and also served as its Executive Vice
President and Corporate Comptroller from December 2003 until
May 2011. Prior to joining American Express, Ms. Amble served
as Chief Operating Officer and Chief Financial Officer of GE
Capital Markets, a service business within GE Capital Services,
Inc., overseeing securitizations, debt placement and syndication,
as well as structured equity transactions. From 1994 to March
2003, Ms. Amble served as Vice President and Controller of GE
Capital. Ms. Amble serves as a member of the board of
directors of Booz Allen Hamilton Holding Corporation, Brown-
Forman Corporation and Zurich Insurance Group. Ms. Amble
also served as a director at Broadcom Corporation during the
last five years.

Key Attributes, Experience and Skills:

Ms. Amble has extensive experience in financial reporting,
including experience with the rules and regulations of the SEC,
based, in part, on her experience at Ernst & Young, the
Financial Accounting Standards Board, the General Electric
Company and American Express. Ms. Amble also has
experience in the areas of financial controls; Sarbanes-Oxley Act
compliance; operations; risk management; six sigma quality; and
corporate governance.

6

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Anthony J. Bates . . . . . . . . . .

47 Mr. Bates has been a director since September 2013. Mr. Bates
has been the President of GoPro, Inc., a hardware and software
company focused on consumers capturing, managing, sharing
and enjoying engaging content, since June 2014. From July
2013 until March 2014, Mr. Bates was the Executive Vice
President, Business Development and Evangelism, of Microsoft
Corporation. Prior to July 2013, he was the President of
Microsoft’s Skype Division since its acquisition by Microsoft in
2011. Mr. Bates was the Chief Executive Officer of Skype, a
leading provider of software applications and related internet
communications products, from 2010 until 2011. Before joining
Skype, Mr. Bates spent fifteen years at Cisco Systems, Inc.
where he had been Senior Vice President and General Manager
of several business groups, including Enterprise, Commercial
and Small Business, and Cisco’s core high-end router business.
Mr. Bates serves as a member of the board of directors of
GoPro, Inc. and eBay Inc. and served as a director at Microsoft
Corporation during the last five years.

Key Attributes, Experience and Skills:

Mr. Bates brings to the board of directors extensive executive
leadership experience in the technology industry, including the
management of worldwide operations, sales, service and
support, which are areas that the board considers valuable given
the evolving nature of the audio entertainment industry and the
increasing competition we face.

Name

Age

Position, Principal Occupation, Business Experience and Directorships

George W. Bodenheimer . . .

56 Mr. Bodenheimer has been a director since September 2013.

Mr. Bodenheimer retired in May 2014 as Executive Chairman of
ESPN, Inc., a multimedia, multinational sports entertainment
company. He was Executive Chairman of ESPN, Inc. from
January 2012 until May 2014. He served as Co-Chairman of
Disney Media Networks from April 2004 until January 2012 and
as President of ABC Sports from March 2003 until January
2012. Mr. Bodenheimer was named President of ESPN in
November 1998, a position he held until January 2012. Mr.
Bodenheimer joined ESPN in 1981 and served in a variety of
senior sales and marketing positions prior to his appointment as
President. Mr. Bodenheimer serves as a member of the board of
directors of Under Armour, Inc.

Key Attributes, Experience and Skills:

Mr. Bodenheimer has extensive experience in: marketing,
promoting and producing sports and entertainment programming,
including live major sporting events; identifying emerging sports
properties; and assessing on-air and executive talent. The board
of directors believes this experience is a significant asset to our
company. Mr. Bodenheimer also has unique experience in
evaluating and assessing the desirability of sports properties that
are likely to be attractive to both the core demographics of our
subscriber base and other segments of our existing and targeted
customer base.

7

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Mark D. Carleton . . . . . . . . . .

54 Mr. Carleton has been a director since December 2014.

Mr. Carleton has been Senior Vice President of Liberty Media
Corporation (“Liberty Media”) since December 2003. Prior to
joining Liberty Media, Mr. Carleton was a partner at KPMG LLP
from 1993 to 2003, where he also served as a member of
KPMG LLP’s Board of Directors. Mr. Carleton previously served
as a director of Sirius XM Radio Inc. from January 2013 to
September 2013. Mr. Carleton currently serves as a director of
Live Nation Entertainment, Inc., Barnes & Noble, Inc., Mobile
Streams, Inc. and Air Methods Corporation. Mr. Carleton also
served on the board of directors of Ideiasnet during the last five
years.

Key Attributes, Experience and Skills:

Mr. Carleton has extensive experience in the media,
telecommunications and entertainment industries, experience that
is very valuable in assessing and evaluating opportunities and
our plans from both a short- and long-term perspective. He also
brings to the board, among his other skills and qualifications,
financial and accounting expertise acquired while serving as a
partner at KPMG LLP. In addition, Mr. Carleton’s service on
other public company boards has provided him with a number of
skills, including experience in the areas of leadership
development and succession planning, risk assessment, and
stockholder and government relations.

8

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Eddy W. Hartenstein . . . . . . .

64 Mr. Hartenstein has been a director since July 2008, has served
as our lead independent director since April 2013 and served as
the chairman of our board from November 2009 to April 2013.
From May 2005 until the closing of the merger with XM in July
2008, Mr. Hartenstein served as a director of XM. Mr.
Hartenstein has been the non-executive Chairman of the Board
of Tribune Publishing, a leading diversified media company that
includes the Los Angeles Times, since August 2014. Mr.
Hartenstein retired as the Publisher and Chief Executive Officer
of the Los Angeles Times in August 2014, a position he held
since August 2008. In addition, Mr. Hartenstein served as Co-
President of the Tribune Company from October 2010 to May
2011 and as President and Chief Executive Officer from May
2011 until January 2013. In December 2008, the Tribune
Company filed for Chapter 11 bankruptcy protection and, under
his leadership, emerged in December 2012. Mr. Hartenstein was
Vice Chairman and a member of the board of directors of The
DIRECTV Group, Inc. (formerly Hughes Electronics Corporation),
a television service provider, from December 2003 until his
retirement in December 2004. He served as Chairman and Chief
Executive Officer of DIRECTV, Inc. from late 2001 through 2004
and as President of DIRECTV, Inc. from its inception in 1990 to
2001. Previously, Mr. Hartenstein served in various capacities for
Hughes Communications, Inc., a provider of satellite-based
communications, Equatorial Communications Services Company,
a provider of telephony and data distribution services, and
NASA’s Jet Propulsion Laboratory, the lead U.S. center for
robotic exploration of the solar system. Mr. Hartenstein also
serves as a member of the board of directors of Tribune
Publishing, SanDisk Corporation and The City of Hope.
Mr. Hartenstein also serves on the board of directors and as
chairman of the compensation committee of Broadcom
Corporation.

Key Attributes, Experience and Skills:

As the former Chief Executive Officer of DIRECTV, Inc.,
Mr. Hartenstein has extensive experience in building, managing,
marketing and operating a satellite service. He brings direct and
highly relevant expertise to the board in such areas as the
construction and procurement of satellites, managing a large
consumer subscriber base, consumer marketing, and the design
and implementation of systems necessary to support a growing
and dynamic consumer-oriented business.

9

Name

Age

Position, Principal Occupation, Business Experience and Directorships

James P. Holden . . . . . . . . . .

63 Mr. Holden has been a director since August 2001. From
October 1999 until November 2000, Mr. Holden was the
President and Chief Executive Officer of DaimlerChrysler
Corporation, one of the world’s largest automakers. Prior to
being appointed President in 1999, Mr. Holden held numerous
senior positions within Chrysler Corporation during his 19-year
career at that company. Mr. Holden is the Lead Director of
Speedway MotorSports, Inc. and the Lead Director of Snap-On
Incorporated. Mr. Holden also served as a director at Motors
Liquidation Corporation and Meridian Automotive during the last
five years.

Key Attributes, Experience and Skills:

Mr. Holden has spent his career in the automotive business, a
key market for our services. Mr. Holden’s perspective on, and
knowledge of, the workings, business and product planning
processes, and knowledge of individuals in the automotive
industry are significant assets to the board.

10

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Gregory B. Maffei. . . . . . . . . .

54 Mr. Maffei has been a director since March 2009 and has

served as the chairman of our board since April 2013. He has
served as a director and the President and Chief Executive
Officer of Liberty Media Corporation (formerly known as Liberty
Spinco, Inc.) since August 2012, Liberty Broadband Corporation
since June 2014 and Liberty TripAdvisor Holdings Inc. since July
2013. Mr. Maffei served as a director and the President and
Chief Executive Officer of Liberty Media Corporation (now known
as Starz) from September 2011 to January 2013. Mr. Maffei has
served as the President and Chief Executive Officer of Liberty
Interactive Corporation since February 2006 and as a director
since November 2005. He also served as its CEO-Elect from
November 2005 through February 2006. Prior thereto, Mr. Maffei
served as President and Chief Financial Officer of Oracle
Corporation, as Chairman, Chief Executive Officer and President
of 360networks Corporation and the Chief Financial Officer of
Microsoft Corporation. Mr. Maffei has served as (i) the Chairman
of the Board of Starz since January 2013, (ii) the Chairman of
the Board of TripAdvisor, Inc. since February 2013, (iii) the
Chairman of the Board of Live Nation Entertainment, Inc. since
March 2013 and a director since February 2011, (iv) a director
of Charter Communications, Inc. since May 2013, and (v) a
director of Zillow, Inc. since May 2005. He served as a director
of DIRECTV, Inc. from November 2009 to June 2010, and as a
director of its predecessor, DIRECTV Group, Inc., from February
2008 to November 2009. Mr. Maffei served as a director of
Barnes & Noble, Inc. from September 2011 to April 2014 and as
a director of Electronics Arts, Inc. from June 2003 to July 2013.

Key Attributes, Experience and Skills:

Mr. Maffei brings to the board significant financial and
operational experience based on his senior policy-making
positions at Liberty Media, Oracle, 360networks and Microsoft.
He also provides the board with executive leadership perspective
on the operations and management of large public companies,
including companies in the technology, media and
telecommunications space. The board also benefits from his
extensive public company board experience.

11

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Evan D. Malone . . . . . . . . . . .

44 Dr. Malone has been a director since May 2013. Dr. Malone has

served as President of NextFab Studio, LLC, a high-tech
workshop offering technical training, consulting, and product
design and prototyping services, since June 2009 and has been
an engineering consultant for over five years. Since January
2008, Dr. Malone has served as the owner and manager of a
real estate property and management company, 1525 South
Street LLC. During 2008, Dr. Malone also served as a post-
doctoral research assistant at Cornell University and an
engineering consultant with Rich Food Products, a food
processing company. Dr. Malone has served as co-owner and
director of Drive Passion PC Services, CC, an Internet cafe´ ,
telecommunications and document services company, in
South Africa since 2007 and served as an applied physics
technician for Fermi National Accelerator Laboratory, part of the
national laboratory system of the Office of Science, U.S.
Department of Energy, from 1999 until 2001. He also is a
founding member of Jet Wine Bar, LLC, a start-up company in
Philadelphia, which began operations in 2010. Dr. Malone has
served as a director of Liberty Media Corporation (formerly
known as Liberty Spinco, Inc.) since January 2013. He
previously served as a director of Liberty Media Corporation
(now known as Starz) from September 2011 until January 2013.
Dr. Malone has served as a director of Liberty Interactive
Corporation since August 2008.

Key Attributes, Experience and Skills:

Dr. Malone brings an applied science and engineering
perspective to the board. Dr. Malone’s perspectives assist the
board in adapting to technological changes facing the audio
entertainment industry. His entrepreneurial experience also
provides the board valuable insights in evaluating opportunities
in existing, new and emerging technologies.

12

Name

Age

Position, Principal Occupation, Business Experience and Directorships

James E. Meyer . . . . . . . . . . .

60 Mr. Meyer has served as our Chief Executive Officer since

December 2012 and has been a director since January 2013.
Previously, Mr. Meyer was our President, Operations and Sales.
Prior to joining us in May 2004, Mr. Meyer was the President of
Aegis Ventures, a general management consulting company.
Before Aegis, he held a number of senior management positions
in consumer electronics over a 25 year period, including as the
Senior Executive Vice President of Digital Media Solutions of
Thomson, a worldwide leader in consumer electronics. Prior to
joining Thomson, Mr. Meyer held several senior management
positions at General Electric and RCA. Mr. Meyer serves on the
board of ROVI Corporation.

Key Attributes, Experience and Skills:

As our Chief Executive Officer, Mr. Meyer is responsible for
setting and executing our goals and strategies. Mr. Meyer
provides the board not only with a knowledge of our daily
workings, but also with the essential experience, insight and
expertise that can be provided only by a person who is
intimately involved in running our business. His ability as a
director to share his views during the board’s deliberations is of
significant benefit to the other members of the board of
directors.

13

Name

Age

Position, Principal Occupation, Business Experience and Directorships

James F. Mooney . . . . . . . . .

60 Mr. Mooney has been a director since July 2003. Mr. Mooney is
the Chief Executive Officer of Four Horsemen Consulting Group.
Mr. Mooney was a director and chairman of the board of
directors of Virgin Media Inc., a U.K. entertainment and
communications business, from March 2003 until June 2013.
From December 2004 to December 2007, Mr. Mooney was the
chairman of the board of directors of RCN Corporation, a
provider of bundled telephone, cable and high speed internet
services. From April 2001 to September 2002, Mr. Mooney was
the Executive Vice President and Chief Operating Officer of
Nextel Communications Inc., a provider of wireless
communications services. From January 2000 to January 2001,
Mr. Mooney was the Chief Executive Officer and Chief Operating
Officer of Tradeout Inc., an asset management firm owned
jointly by General Electric Capital, Ebay Inc. and Benchmark
Capital. From March 1999 to January 2000, Mr. Mooney was the
Chief Financial Officer/Chief Operating Officer at Baan Company,
a business management software provider. From 1980 until
1999, Mr. Mooney held a number of positions with IBM
Corporation, including Chief Financial Officer of the Americas.
Mr. Mooney was previously a member of the board of directors
of Sidera Networks, LLC, a provider of high capacity
communications services to carrier and enterprise customers.

Key Attributes, Experience and Skills:

Mr. Mooney has had a varied career in industries ranging from
computer products to telecommunications, including relevant
experience in subscriber-based businesses. His diverse
experience is useful in our business and budget planning
process, and in analyzing subscriber trends, marketing
opportunities, personnel, financing alternatives, and our long-
term business plans.

14

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Carl E. Vogel . . . . . . . . . . . . . .

57 Mr. Vogel has been a director since April 2011. Mr. Vogel is a
private investor and an industry advisor for Kohlberg Kravis
Roberts & Co. LP. Mr. Vogel is also a member of the board of
directors of Dish Network Corporation, a satellite television
provider, and a senior advisor to its Chairman. He served as
President of Dish Network Corporation from September 2006
until February 2008 and served as its Vice Chairman from June
2005 until March 2009. From October 2007 until March 2009,
Mr. Vogel served as the Vice Chairman of the board of directors
of, and as a Senior Advisor to, EchoStar Communications
Corporation. From 2001 until 2005, Mr. Vogel served as the
President and Chief Executive Officer of Charter
Communications Inc., a cable television and broadband services
provider. Prior to joining Charter, Mr. Vogel worked as an
executive officer in various capacities for companies affiliated
with Liberty Media. Mr. Vogel is a member of the boards of
directors and corporate governance committee of Shaw
Communications, Inc., a diversified communications company
providing broadband cable and direct-to-home satellite services
in Canada, a member of the board of directors and audit
committee of Universal Electronics, Inc., a provider of wireless
control technology for connected homes, and is a member of the
board of directors, audit committee, corporate governance and
nominating committee and executive committee of Ascent Media
Corporation. He is also a member of the board of directors,
chairman of the audit committee, and a member of the
compensation committee of AMC Networks, Inc., a provider of
cable television programming. Mr. Vogel served on the board of
directors of NextWave Wireless Inc., a wireless technology
company that developed, produced and marketed mobile
multimedia and consumer electronics solutions, during the past
five years.

Key Attributes, Experience and Skills:

Mr. Vogel brings executive level leadership experience in the
communications industry as a result of his high level executive
roles at Dish Network Corporation, Charter Communications Inc.
and Liberty Media. Mr. Vogel also has extensive experience in
reviewing financial statements as a result of his background as a
certified public accountant and his role as a chief executive and
senior finance executive of public companies.

15

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Vanessa A. Wittman . . . . . . .

47 Ms. Wittman has been a director since April 2011. Ms. Wittman
is the Chief Financial Officer of Dropbox, a cloud based storage
and collaboration company. From March 2012 to February 2015,
Ms. Wittman was the Senior Vice President and Chief Financial
Officer of Motorola Mobility, a subsidiary of Google. From
September 2008 to March 2012, she served as Executive Vice
President and Chief Financial Officer of Marsh & McLennan
Companies, Inc., a professional services company providing
advice and solutions in the areas of risk, strategy, and human
capital. Prior to joining Marsh & McLennan, Ms. Wittman was
Chief Financial Officer and Executive Vice President of Adelphia
Communications Corp., a cable television company, from 2003
to 2007. Prior to Adelphia, Ms. Wittman served as Chief
Financial Officer of 360networks, a wholesale provider of
telecommunications services. She also has held positions with
Microsoft, Metricom Inc. and Morgan Stanley & Co.
Incorporated. Ms. Wittman also serves on the board of directors
of Ulta Salon, Beauty & Fragrance, Inc., a beauty products
retailer. During the last five years, Ms. Wittman served as a
director of kgb, an independent provider of directory assistance
and enhanced information services, and Infospace, an internet
search services company.

Key Attributes, Experience and Skills:

Ms. Wittman has been the Chief Financial Officer of various
public and private companies and has held senior positions in
multi-national companies during her career. She also has been a
director at several companies, including serving as audit
committee chair for a public company.

16

Name

Age

Position, Principal Occupation, Business Experience and Directorships

David M. Zaslav . . . . . . . . . . .

55 Mr. Zaslav has been a director since May 2013. Mr. Zaslav has

been the President, Chief Executive Officer of Discovery
Communications, Inc., one of the largest nonfiction media
companies in the world, since January 2007 and a director since
September 2008. Mr. Zaslav served as President, Cable &
Domestic Television and New Media Distribution of NBC
Universal, Inc., a media and entertainment company, from May
2006 to December 2006. Mr. Zaslav served as Executive Vice
President of NBC and President of NBC Cable, a division of
NBC, from October 1999 to May 2006. Mr. Zaslav was a
member of the board of TiVo Inc. through 2010.

Key Attributes, Experience and Skills:

Mr. Zaslav, as the Chief Executive Officer of Discovery
Communications and through his prior work in television, has
developed a deep understanding of the media and entertainment
industry. This experience, together with his general management
expertise, positions him as a valued presence on our board of
directors to assist us in evaluating programming and marketing
opportunities and further understand our diverse and growing
subscriber base, including trends in the audio entertainment
industry.

The board of directors recommends a vote “FOR” the election of each of the nominees
named above.

What are the responsibilities of the board of directors?

The business and affairs of our company are managed under the direction of our board of
directors. Our board oversees senior management selection, monitors overall corporate performance
and ensures the integrity of our financial controls. Our board of directors also oversees our strategic
and business planning processes.

How are nominees for the board of directors selected?

Our Nominating and Corporate Governance Committee reviews possible candidates to be

directors and is responsible for overseeing matters of corporate governance, including the
evaluation of performance and practices of the board of directors, the board’s committees,
management succession plans and executive resources. The Nominating and Corporate
Governance Committee considers suggestions from many sources, including stockholders, for
possible directors. Such suggestions, together with appropriate biographical and other information
required pursuant to our By-laws, should be submitted to our Corporate Secretary, Sirius XM
Holdings Inc., 1221 Avenue of the Americas, 36th Floor, New York, New York 10020. Candidates
who are suggested by our stockholders are evaluated by the Nominating and Corporate
Governance Committee in the same manner as are other possible candidates to be directors.

In its assessment of each potential candidate, including those recommended by stockholders,

the Nominating and Corporate Governance Committee takes into account all factors it considers
appropriate, which may include (a) ensuring that the board of directors, as a whole, is diverse and
consists of individuals with various and relevant career experience, relevant technical skills, industry
knowledge and experience, financial expertise (including expertise that could qualify a director as a
“financial expert,” as that term is defined by the rules of the SEC), local or community ties, and
(b) minimum individual qualifications, including strength of character, mature judgment, familiarity
with our business and related industries, independence of thought and ability to work collegially.
The Nominating and Corporate Governance Committee also may consider the extent to which a

17

candidate would fill a present need on the board of directors. After conducting an initial evaluation
of a candidate, the Nominating and Corporate Governance Committee will interview that candidate if
it believes the candidate might be qualified to be a director and may ask the candidate to meet with
other directors and management. If the Nominating and Corporate Governance Committee believes
a candidate would be a valuable addition to the board of directors, it will recommend to the board
that candidate’s nomination as a director.

What is the board’s leadership structure?

Gregory B. Maffei is the Chairman of our board of directors. The Chairman of our board
organizes the work of the board and ensures that the board has access to sufficient information to
enable the board to carry out its functions, including monitoring our performance and the
performance of management. The Chairman, among other things, presides over meetings of the
board of directors, establishes the agenda for each meeting of the board in consultation with our
Chief Executive Officer, oversees the distribution of information to directors, and performs other
duties or assignments as agreed with either the board of directors or our Chief Executive Officer.
The board of directors has determined that it is currently in our best interests to separate the
Chairman of the board position and the Chief Executive Officer position because it allows the Chief
Executive Officer to focus on our day-to-day business, including risk management, while allowing
the Chairman of the board to lead the directors and assist the board in its fundamental role of
providing advice to, and oversight of, management. Further, the board recognizes that the Chief
Executive Officer position requires a significant dedication of time, effort, and energy in the current
business environment. Our Corporate Governance Guidelines (the “Guidelines”) do not establish this
approach as a policy, but as a matter that is considered from time-to-time.

Does the board have a lead independent director?

Liberty Media beneficially owns, directly and indirectly, over 50% of our outstanding common

stock. In light of that control relationship, the board of directors believes it is appropriate, and a
matter of good corporate governance, to designate a director to serve as the lead independent
director. The board has designated Eddy W. Hartenstein, the former Chairman of our board of
directors, to serve as the lead independent director. The lead independent director coordinates the
activities of the other independent directors and performs such other duties and responsibilities as
the board of directors determines.

Are all of the directors required to be independent?

Liberty Media beneficially owns, directly and indirectly, over 50% of our outstanding common

stock entitled to vote for the election of directors. As a result, we are considered a “controlled
company” and are accordingly exempt from certain corporate governance requirements of The
NASDAQ Global Select Market (“NASDAQ”) Rules including, among other items, the requirement
that our board of directors be comprised of a majority of independent directors and that we have a
compensation committee comprised of independent directors and that director nominations are
recommended by the independent members of the board of directors or a nominating committee
composed of independent directors. We rely on these exemptions available to a controlled company
with respect to the independence requirement of our compensation committee and our nominating
committee. The controlled company exemption does not extend to the audit committee
independence requirements. Accordingly, our audit committee will continue to be comprised solely
of directors meeting the independence standards under the applicable NASDAQ listing standards,
Section 10A(m)(3) of the Exchange Act and our Guidelines. References to Liberty Media in this
proxy statement include Liberty Media Corporation and its predecessors, unless the context
otherwise requires.

18

How does the board determine which directors are considered independent?

Our board reviews the independence of our directors annually. The provisions of our Guidelines

regarding director independence meet, and in some areas exceed, the listing standards of
NASDAQ. A copy of the Guidelines is available on our website at http://investor.siriusxm.com.

The Nominating and Corporate Governance Committee undertook a review of director
independence in March 2015. As part of this review, the committee reviewed with our Corporate
Secretary written questionnaires submitted by directors. These questionnaires disclose transactions
and relationships between each director or members of his or her immediate family, on one hand,
and us, other directors, members of our senior management and our affiliates, on the other hand.

As a result of this review, the Nominating and Corporate Governance Committee determined

that all of our directors and nominees are independent under the standards set forth in our
Guidelines and the applicable NASDAQ listing standards, with the exception of James E. Meyer,
our Chief Executive Officer, Gregory B. Maffei and Mark D. Carleton, each of whom is an employee
of Liberty Media, and Evan D. Malone, whose father is the Chairman of Liberty Media. David J.A.
Flowers resigned as a member of our board of directors in 2014. Mr. Flowers was an employee of
Liberty Media and was not considered an independent director.

With respect to Vanessa A. Wittman, the board evaluated an ordinary course transaction that
occurred during 2011 between us and an indirect wholly-owned subsidiary of Marsh & McLennan
Companies, Inc. (“MMC”). Ms. Wittman served as an executive officer of MMC until March 2012.
The board found that the amount we paid to this subsidiary of MMC was less than one tenth of one
percent of MMC’s reported consolidated revenues in the applicable year. Similarly, with respect to
Anthony J. Bates and George W. Bodenheimer, the board evaluated the ordinary course
transactions during the last three fiscal years between us and Microsoft and ESPN, respectively, for
which each served as an executive officer during the last three years, and found that the amounts
paid by us to Microsoft and ESPN was not material to either entity.

The board has determined that a majority of the members of the Compensation Committee

meet the independence standards under the applicable NASDAQ listing standards and our
Guidelines and qualify as “non-employee directors” for purposes of Rule 16b-3 of the Exchange Act
and as “outside directors” for purposes of Section 162(m) of the Internal Revenue Code of 1986, as
amended. The board has determined that a majority of the members of the Nominating and
Corporate Governance Committee meet the independence requirements mandated by NASDAQ
applicable to serving on the Nominating and Corporate Governance Committee and our Guidelines.

The board has also determined that all of the members of the Audit Committee are financially

literate and meet the independence requirements mandated by the applicable NASDAQ listing
standards, Section 10A(m)(3) of the Exchange Act and our Guidelines.

Our independent directors meet regularly in executive sessions.

What are the current standing committees of the board of directors and who are the
members of these committees?

Our board of directors has three standing committees: the Audit Committee, the Compensation
Committee and the Nominating and Corporate Governance Committee. From time to time the board
may also form ad hoc committees. In 2014, our board of directors formed a Special Committee of
independent directors to consider Liberty Media’s proposal (as discussed further below. See
“Governance of the Company—What is the relationship between Sirius XM and Liberty Media
Corporation?”). The board of directors selected Joan L. Amble, Eddy W. Hartenstein and James P.
Holden to serve on the Special Committee. The Special Committee is chaired by Mr. Hartenstein.

Copies of the current charters for the Audit Committee and the Nominating and Corporate

Governance Committee are available on our website at http://investor.siriusxm.com. The
Compensation Committee has not adopted a charter.

19

The following table shows the current members and chair of each committee and the principal

functions performed by each committee:

Committee

Audit
Members:
Joan L. Amble*
Eddy W. Hartenstein
Vanessa A. Wittman

Compensation
Members:
George W. Bodenheimer
Mark D. Carleton
James P. Holden
Carl E. Vogel*

Nominating and
Corporate
Governance
Members:
Gregory B. Maffei
James F. Mooney*
Carl E. Vogel
David M. Zaslav

* Chair

Functions

• Selects our independent registered public accounting firm
• Reviews reports of our independent registered public accounting firm
• Reviews and approves the scope and cost of all services, including
all non-audit services, provided by the firm selected to conduct the
audit

• Monitors the effectiveness of the audit process
• Reviews the adequacy of financial and operating controls
• Monitors our corporate compliance program
• Monitors our policies and procedures for enterprise risks

• Reviews our executive compensation policies and strategies
• Oversees and evaluates our overall compensation structure and

programs

• Develops and implements policies and practices relating to corporate

governance

• Reviews and monitors implementation of our policies and procedures

related to the selection of director candidates

• Assists in developing criteria for open positions as directors on the

board of directors

• Reviews background information on potential candidates for directors

and makes recommendations to the board of directors

• Makes recommendations to the board of directors with respect to

committee assignments

How often did the board and its committees meet during 2014?

During 2014, there were six meetings of our board of directors, five Audit Committee meetings,

three Compensation Committee meetings and two Nominating and Corporate Governance
Committee meetings. In 2014, David M. Zaslav was unable to attend at least 75% of the total
number of meetings of the board and meetings held by committees on which he served. Each other
director nominee attended 75% or more of the total number of meetings of the board and meetings
held by committees on which he or she served.

Directors are also encouraged to attend the annual meeting of stockholders. Mr. Meyer

attended our 2014 annual meeting of stockholders.

How can stockholders communicate with the board of directors?

Stockholders may communicate directly with our board of directors, or specified individual
directors, according to the procedures described on our website at http://investor.siriusxm.com under
“Corporate Governance—Contact our Board.”

Our Corporate Secretary reviews all correspondence to our directors and forwards to the board

a summary and/or copies of any such correspondence that, in the opinion of the Corporate
Secretary, deals with the functions of the board or committees thereof or that he otherwise
determines requires their attention. Directors may at any time review all correspondence received
by us that is addressed to members of our board.

20

In addition, the Audit Committee has established procedures for the receipt, retention and
treatment, on a confidential basis, of complaints received by us, our board of directors and the
Audit Committee regarding accounting, internal accounting controls or auditing matters, and the
confidential, anonymous submissions by employees of concerns regarding questionable accounting
or auditing matters. These procedures are available upon written request to our Corporate
Secretary.

Compensation Committee Interlocks and Insider Participation

Mr. Bodenheimer, Mr. Carleton, Mr. Flowers, Mr. Holden, and Mr. Vogel served as members of

the Compensation Committee during 2014. None of the members of the Compensation Committee
is or has been an executive officer of our company, and no director who served on the
Compensation Committee during 2014 had any relationships requiring disclosure by us under the
SEC’s rules requiring disclosure of certain relationships and related-party transactions. None of our
executive officers served as a director or a member of a compensation committee (or other
committee serving an equivalent function) of any other entity, the executive officers of which served
as a director of our company or as a member of the Compensation Committee during 2014.

Director Compensation Table for 2014

The following table provides compensation information for the year ended December 31, 2014
for each of our non-employee directors. Directors who are employees do not receive compensation
for their services as directors.

Name

Joan L. Amble. . . . . . . . . . . . . . . . . . . . . . .
Anthony J. Bates . . . . . . . . . . . . . . . . . . . .
George W. Bodenheimer . . . . . . . . . . . . .
Mark D. Carleton(1). . . . . . . . . . . . . . . . . . .
David J.A. Flowers(1) . . . . . . . . . . . . . . . . .
Eddy W. Hartenstein . . . . . . . . . . . . . . . . .
James P. Holden . . . . . . . . . . . . . . . . . . . .
Gregory B. Maffei. . . . . . . . . . . . . . . . . . . .
Evan D. Malone . . . . . . . . . . . . . . . . . . . . .
James F. Mooney . . . . . . . . . . . . . . . . . . .
Carl E. Vogel . . . . . . . . . . . . . . . . . . . . . . . .
Vanessa A. Wittman . . . . . . . . . . . . . . . . .
David M. Zaslav . . . . . . . . . . . . . . . . . . . . .

Fee Earned or
Paid in Cash
($)

Stock
Awards(2)
($)

Option
Awards(3)(4)
($)

All Other
Compensation
($)

180,000
50,000
50,000
—
50,000
200,000
150,000
100,000
50,000
60,000
70,000
50,000
50,000

—
—
—
—
—
—
—
—
—
—
—
—
—

70,000
70,000
70,000
35,000
70,000
70,000
70,000
70,000
70,000
70,000
70,000
70,000
70,000

—
—
—
—
—
—
—
—
—
—
—
—
—

Total
($)

250,000
120,000
120,000
35,000
120,000
270,000
220,000
170,000
120,000
130,000
140,000
120,000
120,000

(1) In December 2014, David J. A. Flowers resigned from our board and Mark D. Carleton was

elected.

(2) Non-employee directors were not awarded restricted stock units (“RSUs”) in 2014. At

December 31, 2014, the aggregate number of unvested RSUs outstanding for Mr. Holden was
143,235 and for Mr. Mooney 93,748. No other director has unvested RSUs. The directors
acquired the RSUs as part of our director compensation program then in effect. These RSUs will
vest on the first anniversary of the date that such director ceases his service on the board.

(3) The aggregate grant date fair values of stock option awards were computed in accordance with
FASB ASC Topic 718. The assumptions used in the valuation are discussed in Note 16 to our
audited consolidated financial statements in our Annual Report on Form 10-K for the fiscal year
ended December 31, 2014. On May 20, 2014, non-employee directors, excluding Mr. Carleton,
were each awarded 61,634 options at an exercise price of $3.1550 per share with a grant date
fair value of $70,000. On his election as a director, Mr. Carleton was awarded 36,534 options at
an exercise price of $3.44 per share with a grant date fair value of $35,000.

21

(4) At December 31, 2014, the aggregate number of option awards outstanding for each non-

employee director was as follows: Ms. Amble—1,559,855; Mr. Bates—90,174;
Mr. Bodenheimer—90,174; Mr. Carleton—36,534; Mr. Flowers—617,618; Mr. Hartenstein—
1,605,855; Mr. Holden—415,072; Mr. Maffei—617,618; Dr. Malone—110,693; Mr. Mooney—
242,377; Mr. Vogel—247,393; Ms. Wittman—247,393; and Mr. Zaslav—110,693.

2014 Director Compensation Plan. As Chairman of the board of directors, in 2014, Mr. Maffei

received an annual cash retainer of $100,000. Mr. Hartenstein, our lead independent director,
received an annual cash retainer of $100,000. The other non-employee members of our board of
directors, other than Mr. Carleton, each received an annual cash retainer of $50,000. Each director
who served as chair of a committee of the board of directors in 2014 received an additional annual
cash retainer as follows: the Audit Committee chairwoman received $30,000; the Compensation
Committee chairman received $20,000; and the Nominating and Corporate Governance Committee
chairman received $10,000.

The members of the Special Committee formed to evaluate the Liberty Media proposal also

each received an additional cash retainer of $100,000 in 2014.

In addition, in 2014 each member, other than Mr. Carleton, received an equity-based award with

a grant date value equal to $70,000 in the form of options to purchase our common stock. The
options were granted on the business day following the 2014 annual meeting of stockholders. All
options to purchase our common stock awarded to our non-employee directors vest over a four-year
period, with 25% vesting on each anniversary of the date of grant. No options vest in a given year if,
in the prior calendar year, the director failed to attend at least 75% of the meetings of the board.

Our director compensation plan in effect during 2014 provided that any director who failed to
attend at least 75% of the meetings of the board of directors in any given year forfeited 25% of his
or her compensation that is payable in cash.

We also pay reasonable travel and accommodation expenses of directors in connection with

their participation in meetings of the board and committees thereof.

New Director Compensation Plan. In January 2015, the board of directors, upon the
recommendation of the Compensation Committee, amended the director compensation policy.
Those amendments to the director compensation policy will be effective on the date of this year’s
annual meeting of stockholders and will apply to director compensation earned with respect to
2015.

Pursuant to amended compensation policy, each non-employee member of our board of
directors will receive an annual cash retainer of $100,000. The Audit Committee chair will continue
to receive an additional $30,000 cash retainer; the Compensation Committee chair will continue to
receive an additional $20,000 cash retainer; and the Nominating and Corporate Governance
Committee chair will continue to receive an additional $10,000 cash retainer. The chairman of the
board of directors and our lead independent director will also each receive an additional annual
cash retainer of $50,000, which amount has been reduced from $100,000.

In addition, each member will receive an equity-based award with a grant date value equal to

$75,000 in the form of options to purchase our common stock. The options will be granted annually
on the business day following that year’s annual meeting of stockholders. All options to purchase
our common stock awarded to our non-employee directors will vest over a four-year period, with
25% vesting on each anniversary of the date of grant. Each member will also receive shares of our
common stock with a grant date value of $25,000 annually on the business day following that
year’s annual meeting of stockholders. These shares of common stock will have no vesting terms.

The new compensation policy does not contain a forfeiture mechanism in the event a director

fails to attend 75% or more of the meetings of the board or one of the committees he or she
serves on. Attendance matters are referred to the Nominating and Corporate Governance
Committee, which reviews each director’s participation and contribution to the board at least
annually.

We will also continue to pay reasonable travel and accommodation expenses of directors in

connection with their participation in meetings of the board and committees thereof.

22

STOCK OWNERSHIP

Who are the principal owners of our stock?

The following table sets forth information regarding beneficial ownership of our common stock
as of February 28, 2015 by each person known by us to be the beneficial owner of more than 5%
of our outstanding common stock. In general, “beneficial ownership” includes those shares a person
has or shares the power to vote or transfer or has the right to acquire within 60 days of the
measurement date. We believe that the beneficial owner of the common stock listed below, based
on information furnished by this owner, has sole investment and voting power with respect to these
shares.

Name and Address of Beneficial Owner of Common Stock
Liberty Media Corporation(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12300 Liberty Boulevard
Englewood, CO 80112

Shares Beneficially
Owned as of
February 28, 2015
Number

Percent

3,162,173,996

56.99%

(1) Based upon a Schedule 13D/A filed on November 3, 2014 by Liberty Media Corporation. The
ownership percentage is based upon the information contained in a Schedule 13D/A filed on
November 3, 2014 by Liberty Media Corporation and the actual number of shares outstanding,
5,548,711,486, as of February 28, 2015. Such shares include 5,974,510 shares of common stock
that were issued upon the exchange of $11 million aggregate principal amount of our 7%
Exchangeable Senior Subordinated Notes due 2014 beneficially owned by Liberty Media
Corporation that were converted in full prior to the maturity of the Notes.

How much stock do our directors and executive officers own?

The following table shows the number of shares of common stock beneficially owned by each

of our directors, each of our named executive officers and all of our directors and executive officers
as a group as of February 28, 2015.

Name of Beneficial Owner

Joan L. Amble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Anthony J. Bates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
George W. Bodenheimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mark D. Carleton(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Eddy W. Hartenstein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James P. Holden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gregory B. Maffei(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Evan D. Malone(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James F. Mooney(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carl E. Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vanessa A. Wittman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
David M. Zaslav . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James E. Meyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Scott A. Greenstein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patrick L. Donnelly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
David J. Frear(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Enrique Rodriguez . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Executive Officers and Directors as a Group (20 persons) . . . . . . . . .

* Less than 1% of our outstanding shares of common stock.

Number of Shares
of Common Stock
Beneficially Owned(1)

Percent
of Class

1,408,054
7,135
7,135
—
1,454,054
263,271
465,817
12,265
99,676
95,592
95,592
12,265
10,504,237
4,197,842
3,621,626
7,077,946
1,115,255
35,933,129

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
0.6%

23

(1) These amounts include shares of common stock, restricted shares of common stock,

unexercised stock options and RSUs that the individuals hold or have the right to acquire within
sixty days of February 28, 2015. Also included are the following numbers of shares of common
stock acquired under and held in the Sirius XM Radio Inc. 401(k) savings plan as of
February 28, 2015: Mr. Meyer—5,355 shares; Mr. Greenstein—72,728 shares; Mr. Donnelly—
18,194 shares; Mr. Frear—85,046 shares; Mr. Rodriguez—0 shares; and all other executive
officers not shown above—64,893 shares.

(2) Messrs. Carleton and Maffei are employees of Liberty Media, which beneficially owns

3,162,173,996 shares (or 56.99%) of our common stock as of February 28, 2015, and they
disclaim beneficial ownership of the shares owned by Liberty Media and its affiliates. Dr. Malone
is a member of the board of directors of Liberty Media and also disclaims beneficial ownership of
the shares owned by Liberty Media and its affiliates.

(3) Includes 9,100 shares held as custodian for Mr. Mooney’s child.

(4) Includes 1,900 shares held by Mr. Frear’s spouse.

Section 16(a) Beneficial Ownership Reporting Compliance

Based solely upon a review of reports filed pursuant to Section 16(a) of the Exchange Act and

written representations furnished to us during our most recent fiscal year, we know of no director,
executive officer or beneficial owner of more than 10% of our common stock who failed to file on a
timely basis reports of beneficial ownership of our common stock as required by Section 16(a) of
the Exchange Act.

GOVERNANCE OF THE COMPANY

How does the board of directors oversee our risk management process?

The board executes its oversight responsibility for risk management directly and through its

committees, as follows:

• The Audit Committee has primary responsibility for monitoring our internal audit, corporate,

financial and risk management processes and overseeing our system of internal controls and
financial reporting. The Audit Committee discusses specific risk areas throughout the year,
including those that may arise from time to time and the measures taken by management to
monitor and limit risks.

• The Audit Committee receives regular reports throughout the year on matters related to risk
management. At each regularly scheduled meeting, the Audit Committee receives reports
from our (i) external auditor on the status of audit activities and findings and (ii) executive in
charge of internal audit (who reports directly to the Audit Committee) on the status of the
internal audit plan, audit results and any corrective action taken in response to internal audit
findings.

• We have a Compliance Officer who is in charge of our compliance with FCC related laws

and regulations and training and monitoring compliance with those laws and regulations. Our
Executive Vice President, General Counsel and Secretary reports to the Audit Committee
throughout the year on calls to our compliance hotline and any changes or developments in
compliance matters. Each quarter, our Chief Financial Officer reports to the board of directors
on our performance and discusses how actual performance compares to our business plan
and budget. Our executive officers report regularly to the board about the risks and
exposures related to our business.

• The other committees of the board of directors oversee risks associated with their respective
areas of responsibility. For example, the Compensation Committee assesses risks associated
with our compensation policies and programs for executives.

• The committees report to the board of directors at every regular board meeting on the topics
discussed and actions taken at the most recent committee meeting. Our board of directors

24

discusses the risks and exposures, if any, involved in the matters or recommendations of the
committees, as necessary.

• Our board of directors also considers specific risk topics throughout the year, including risks
associated with our business plan, litigation, operational efficiency, government regulation,
physical facilities, information technology infrastructure and capital structure, among many
others. The board is informed about and regularly discusses our risk profile, including legal,
regulatory and operational risks to our business.

What are our policies and procedures for related party transactions?

We have adopted a written policy and written procedures for the review, approval and

monitoring of transactions involving the Company or its subsidiaries and “related persons.” For the
purposes of the policy, “related persons” include executive officers, directors or their immediate
family members, or stockholders owning five percent or more of our common stock.

Our related person transaction policy requires:
• that any transaction in which a related person has a material direct or indirect interest and

which exceeds $120,000 (such transaction referred to as a “related person” transaction) and
any material amendment or modification to a related person transaction, be reviewed and
approved or ratified by a committee of the board composed solely of independent directors
who are disinterested or by the disinterested members of the board; and

• that any employment relationship or transaction involving an executive officer and the
Company must be approved by the Compensation Committee or recommended by the
Compensation Committee to the board for its approval.

In connection with the review and approval or ratification of a related person transaction,

management must:

• disclose to the committee or disinterested directors, as applicable, the material terms of the
related person transaction, including the approximate dollar value of the amount involved in
the transaction, and all the material facts as to the related person’s direct or indirect interest
in, or relationship to, the related person transaction;

• advise the committee or disinterested directors, as applicable, as to whether the related
person transaction complies with the terms of our agreements governing our material
outstanding indebtedness that limit or restrict our ability to enter into a related person
transaction;

• advise the committee or disinterested directors, as applicable, as to whether the related

person transaction will be required to be disclosed in our SEC filings. To the extent required
to be disclosed, management must ensure that the related person transaction is disclosed in
accordance with SEC rules; and

• advise the committee or disinterested directors, as applicable, as to whether the related

person transaction constitutes a “personal loan” for purposes of Section 402 of the Sarbanes-
Oxley Act of 2002.

In addition, the related person transaction policy provides that the Compensation Committee, in
connection with any approval or ratification of a related person transaction involving a non-employee
director or director nominee, should consider whether such transaction would compromise the
director or director nominee’s status as an “independent,” “outside,” or “non-employee” director, as
applicable, under the rules and regulations of the SEC, NASDAQ and the Internal Revenue Code.

Except as described below, since the beginning of fiscal 2014, there were no related party

transactions that are required to be disclosed pursuant to the SEC rules and regulations.

What is the relationship between Sirius XM and Liberty Media Corporation?

In February and March 2009, we entered into several transactions to borrow up to $530 million

from Liberty Media Corporation and its affiliates. All of these loans were repaid in cash in 2009.

25

As part of the transactions with Liberty Media, in February 2009, we entered into an investment

agreement (the “Investment Agreement”) with Liberty Radio, LLC, an indirect wholly-owned
subsidiary of Liberty Media. Pursuant to the Investment Agreement, we issued to Liberty Radio,
LLC 12,500,000 shares of convertible preferred stock with a liquidation preference of $0.001 per
share in partial consideration for the loan investments. The preferred stock was convertible into
approximately 40% of our outstanding shares of common stock (after giving effect to such
conversion).

In September 2012, Liberty Radio, LLC converted 6,249,900 shares of its preferred stock into

1,293,467,684 shares of our common stock. In January 2013, the Federal Communications
Commission granted Liberty Media approval to acquire de jure control of us and Liberty Radio, LLC
converted its remaining preferred stock into 1,293,509,076 shares of our common stock. As a result
of these conversions of preferred stock and additional purchases of our common stock, Liberty
Media beneficially owns, directly and indirectly, over 50% of our outstanding common stock.

Three individuals who are affiliated with Liberty Media, either as executives or members of the
board of directors of Liberty Media, are members of our board of directors. Gregory B. Maffei, the
President and Chief Executive Officer of Liberty Media, is the Chairman of our board of directors.

As a result, Liberty Media has the ability to control our affairs, policies and operations, such as

the appointment of management, future issuances of our common stock or other securities, the
payment of dividends, if any, on our common stock, the incurrence of debt by us, amendments to
our certificate of incorporation and bylaws and the entering into of extraordinary transactions, and
their interests may not in all cases be aligned with the interests of other stockholders. In addition,
Liberty Media can determine the outcome of all matters requiring general stockholder approval and
has the ability to cause or prevent a change of control of our Company or a change in the
composition of our board of directors and could preclude any unsolicited acquisition of our
Company. The concentration of ownership could deprive stockholders of an opportunity to receive a
premium for their common stock as part of a sale of our Company and might ultimately affect the
market price of our common stock.

On October 9, 2013, we entered into an agreement with Liberty Media to repurchase
$500 million of our common stock from Liberty Media at a price of $3.66 per share. Pursuant to
that agreement, we repurchased $160 million of our common stock from Liberty Media as of
December 31, 2013. On January 23, 2014, we entered into an amendment to that agreement to
defer the previously scheduled $240 million repurchase of shares of our common stock from Liberty
Media from January 27, 2014 to April 25, 2014, the date of the final purchase installment under the
agreement. On April 25, 2014, we repurchased $340 million of our shares of common stock from
Liberty Media. We entered into this amendment at the request of the Special Committee of our
board of directors that was formed to review and evaluate the Liberty Media proposal described
below. That Special Committee is comprised of independent directors.

On January 3, 2014, our board of directors received a non-binding letter from Liberty Media

proposing a transaction pursuant to which all outstanding shares of our common stock not owned
by Liberty Media would be converted into the right to receive 0.0760 of a new share of Liberty
Series C common stock, which would have no voting rights. Our board of directors formed a
Special Committee of independent directors, consisting of Joan L. Amble, Eddy W. Hartenstein and
James P. Holden, to consider the proposal. On March 13, 2014, Liberty Media announced that its
proposal was no longer applicable.

In November 2014, Liberty Media exchanged $11 million in aggregate principal amount of our

7% Exchangeable Senior Subordinated Notes due 2014 for 5,974,510 shares of common stock.
This exchange was in accordance with the indenture governing such Notes and was consummated
prior to the December 1, 2014 maturity of the Notes.

Does Sirius XM have corporate governance guidelines and a code of ethics?

Our board of directors adopted the Guidelines which set forth a flexible framework within which
the board, assisted by its committees, directs our affairs. The Guidelines cover, among other things,

26

the composition and functions of our board of directors, director independence, management
succession and review, committee assignments and selection of new members of our board of
directors.

Our board of directors has also adopted a Code of Ethics, which is applicable to all our

directors and employees, including our chief executive officer, principal financial officer and principal
accounting officer.

Our Guidelines and the Code of Ethics are available on our website at

http://investor.siriusxm.com under “Corporate Governance” and in print to any stockholder who
provides a written request for either document to our Corporate Secretary. If we amend or waive
any provision of the Code of Ethics with respect to our directors, chief executive officer, principal
financial officer or principal accounting officer, we will post the amendment or waiver at this location
on our website.

EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Introduction

This Compensation Discussion and Analysis, or “CD&A,” describes and analyzes our executive

compensation program for our Chief Executive Officer, our Chief Financial Officer and our three
other most highly compensated executive officers named in our Summary Compensation Table. We
refer to these five officers throughout this CD&A and the accompanying tables as our “named
executive officers.”

Executive Summary

The Compensation Committee is responsible for developing and maintaining a compensation

program for our named executive officers. The Compensation Committee has strived to design this
compensation program with great care, focusing first and foremost on the incentives that the
program promotes. The Compensation Committee believes that our ability to recruit, incentivize and
retain top executive talent is essential to our long-term success. Accordingly, the Compensation
Committee believes it has successfully balanced the sometimes competing obligations to make
decisions which meet the needs of our company against a one size fits all approach.

Our executive compensation program consists primarily of three elements: base salary,

performance-based annual bonus and long-term equity compensation. We believe that these three
elements, when taken together, provide an optimum mix of fixed compensation and short- and long-
term incentives, and serve as the most effective means of attracting, retaining and motivating a
talented, entrepreneurial and creative team of executives with the skills and experience necessary
to achieve our business goals and enhance stockholder value, and ensure stability in the senior
management of our company while also avoiding unnecessary or excessive risk-taking. In
connection with extending the terms of our executive agreements, we have, among other things,
eliminated golden parachute excise tax gross ups and added clawback provisions.

At our annual meeting last year we held an advisory “say on pay” vote on the compensation of

our named executive officers. In May 2014, our stockholders overwhelmingly approved the
compensation of our named executive officers, with over 84% of our common stock casting votes in
favor of our say-on-pay resolution. The Compensation Committee considered the strong support our
stockholders expressed for our pay for performance compensation philosophy and has not made
any changes to the core elements of our compensation programs since that vote. We intend to
conduct such advisory vote every three years. Accordingly, the next such vote will be held at our
2017 annual meeting of stockholders.

27

Fiscal Year 2014 Performance Summary

We believe that our compensation program for the named executive officers was instrumental

in helping us achieve strong financial and operating performance in 2014. In the face of intense
competition for our services, our financial results exceeded our public guidance and our internal
budget and business plan. The following highlights our financial and operating results for 2014:

• achieving adjusted EBITDA growth of 26% to $1.47 billion in 2014;
• increasing our revenues by 10% to $4.18 billion;
• increasing our free cash flow by 25% to $1.16 billion;
• managing the integration of our connected vehicle services business and establishing Sirius

XM as a leading provider of telematics services; and

• increasing our stock buyback program from $4 billion to $6 billion.
In addition, 2014 was marked by key subscriber and content-based achievements and other

measures that contributed to our growth and success, including:

• adding approximately 1.75 million net new subscribers, resulting in a total of approximately

27.3 million subscribers, an increase of almost 7% as compared to 2013;

• expanding our relationships with independent resellers, including surpassing 15,000 franchise
and independent auto dealers nationwide that provide trial subscriptions to purchasers and
lessees of pre-owned vehicles; and

• entering into agreements with Ford and Volvo to provide purchasers of new vehicles with

multi-year subscriptions to our premium traffic, weather, data and information services, and
with Subaru to provide enhancements to its in-vehicle connectivity system.

In this CD&A, we use certain financial performance measures that are not calculated and
presented in accordance with generally accepted accounting principles in the United States of
America (“Non-GAAP”). These Non-GAAP financial measures include adjusted EBITDA and free
cash flow. We use these Non-GAAP financial measures and other performance metrics to manage
our business, set operational goals and, in certain cases, as a basis for determining compensation
for our employees. Please refer to the glossary contained in our annual report for the fiscal year
ended December 31, 2014 which accompanies this proxy statement for a discussion of such Non-
GAAP financial measures and reconciliations to the most directly comparable GAAP measure and a
discussion of these other performance metrics.

Overall Program Objectives and Processes

Program Objectives

We strive to attract, motivate, reward and retain highly qualified executives with the skills and

experience necessary to provide leadership for our success in dynamic and competitive markets
and enhance stockholder value by providing compensation that is largely performance-based and
competitive with the various markets and industries in which we compete for talent. We also
endeavor to develop executive compensation programs that are consistent with, explicitly linked to,
and support our strategic objectives—growing our business while enhancing stockholder value.

We achieve these objectives through three primary compensation elements:
• a base salary;
• a performance-based discretionary annual bonus that constitutes the short-term incentive

element of our program; and

• equity-based awards that constitute the long-term incentive element of our program.
The Compensation Committee believes that a program comprised principally of the above-

described three elements is consistent with programs adopted by companies with which we
compete for executive talent. The program is structured to meet the requirements of the intensely
competitive and rapidly changing environment in which we operate, while ensuring that we maintain

28

continuity in our senior management, and that the named executive officers are compensated in a
manner that advances both the short- and long-term interests of our stockholders and inspires
dynamic leadership while not encouraging excessive risk-taking.

A significant proportion of the compensation for our named executive officers is “at risk”—
namely, the annual bonus and equity-based awards. The Compensation Committee uses “at risk”
compensation to motivate the named executive officers to achieve goals and objectives that support
our business plan and align our executives’ interests with those of our stockholders. The
Compensation Committee further believes that delivering compensation in the form of, or based on
the value of, our common stock incentivizes executives to enhance stockholder value. The value of
equity-based compensation represents a significant portion of our executives’ compensation.

Processes and Compensation Decisions

The Compensation Committee does not attempt to set compensation levels for each named
executive officer within a particular range related to levels provided by peers. The Compensation
Committee attempts to monitor “best practices” and emerging trends in executive compensation,
relies on the general business and industry knowledge and experience of its members, and
occasionally uses informal market comparisons as one of many factors in making compensation
decisions. Other factors considered when making individual executive compensation decisions
include individual contribution and performance, reporting structure, historical compensation, internal
pay equity, complexity and importance of roles and responsibilities, expected future contributions,
leadership and growth potential, retention considerations and our performance. The Compensation
Committee also believes that it is in our stockholders’ interests, and consistent with industry
practice, to enter into arrangements with our named executive officers in order to provide stability
for our senior executives. Further, any compensation or equity awards provided to the named
executive officers are subject to clawback as may be required pursuant to any law or regulation.

In determining compensation element levels, including the grants of equity-based awards, if

any, for each named executive officer (other than the Chief Executive Officer), the Compensation
Committee also consults with and considers the recommendations and input of our Chief Executive
Officer.

Compensation for Named Executive Officers

The Compensation Committee’s goal is to award compensation that incentivizes our named

executive officers to enhance value for our stockholders without encouraging the taking of
inappropriate business risks, and is not considered excessive when all elements of potential
compensation are considered. In making decisions with respect to any single element of a named
executive officer’s compensation, the Compensation Committee considers the officer’s level of
responsibility, experience and contributions, internal pay equity and the compensation that may be
awarded to the officer, including salary, annual bonus, long-term incentives, perquisites and other
benefits. In addition, the Compensation Committee considers the other benefits to which the officer
is entitled under the officer’s employment agreement, including compensation payable upon
termination of employment. (Each named executive officer is employed pursuant to agreements
described under “Potential Payments upon Termination or Change in Control—Employment
Agreements” below.)

Executive Compensation Elements

Our practices with respect to the key compensation elements identified above, as well as other

elements of compensation, are described below, followed by a discussion of the specific factors
considered in determining the levels of these compensation elements for the named executive
officers for 2014.

29

Base Salary

Base salaries for the named executive officers are determined consistent with the terms of their

employment agreements. The minimum amount of base salaries set forth in the employment
agreements and any increases over these amounts are determined by the Compensation
Committee based on a variety of factors, including:

• the nature and responsibility of the position and, to the extent available and deemed relevant,

salary trends for persons in similar positions at comparable companies;

• the expertise, demonstrated leadership and management ability, and past performance of the

individual executive;

• the executive’s salary history and total compensation, including other cash bonus and stock-

based awards;

• the competitiveness of the market for the executive’s services; and
• the recommendations of our Chief Executive Officer (except as to his own compensation).
In setting base salaries, the Compensation Committee also believes that the amount of base
salary should be a relatively smaller portion of each named executive officer’s overall compensation
package, thereby aligning the interests of our executives more closely with those of our
stockholders.

Annual Bonus

The Compensation Committee may award annual bonuses in cash, restricted stock, RSUs,
stock options or a combination thereof. The Compensation Committee believes that bonuses should
take into consideration all factors relevant to the Company’s and an executive’s performance,
including numerous financial and operational metrics, without being limited by a purely formulaic
approach. None of our named executive officers are entitled to a guaranteed or minimum bonus.

Consistent with prior years, the bonuses approved by the Compensation Committee for 2014

were intended to achieve two principal objectives:

• to link compensation with performance that enhances stockholder value; and
• to reward our named executive officers based on individual performance and contributions to

our success.

To guide the Compensation Committee in determining bonus amounts for the named executive

officers, in 2014, the Compensation Committee adopted a bonus plan that generally measures our
performance using various criteria, such as increases in subscribers, revenue, adjusted EBITDA and
free cash flow. This plan is used by the Compensation Committee as one set of factors, along with
other financial and operational metrics that the Compensation Committee deems relevant, in
evaluating and benchmarking bonus amounts for the named executive officers. A more detailed
description of the methodologies used by the Compensation Committee to determine the bonus
amounts is discussed below under the heading “Payment of Performance-Based Discretionary
Annual Bonuses for 2014.”

The bonus awards to our named executive officers are described below under “Fiscal Year
2014 Pay Implications—Payment of Performance-Based Discretionary Annual Bonuses for 2014”
and are reflected in the Summary Compensation Table.

Long-term Incentive Compensation

The Compensation Committee grants long-term incentive awards to directly align compensation

for our named executive officers over a multi-year period with the interests of our stockholders by
motivating and rewarding actions that enhance long-term stockholder value, while also ensuring the
continued retention of our named executive officers. The Compensation Committee determines the
level of long-term incentive compensation in conjunction with total compensation provided to named
executive officers and the objectives of the above-described compensation program. Long-term
incentive awards have historically represented a significant portion of our named executive officers’

30

compensation, thus ensuring that our executives have a continuing stake in our success, aligning
their interests with that of our stockholders and supporting the goal of retention through vesting
requirements and forfeiture provisions.

Stock options have an exercise price equal to the fair market value of our common stock on

the date of grant, and therefore reward the executives only if the price of our stock increases after
the date of grant. In 2014, the Compensation Committee determined that, in light of current market
conditions, long-term incentive compensation for our named executive officers would consist of both
stock options and RSUs. The Compensation Committee believes that the use of RSUs, as a form
of equity-based compensation, provides predictable retention value and alignment of employee
interests with stockholder interests, particularly in volatile equity markets. Stock options generally
vest over a period of three or four years in equal annual installments and RSUs vest on varying
schedules. Both stock options and RSUs generally vest subject to the executive’s continued
employment, which incentivizes the executives to sustain increases in stockholder value over
extended periods of time. The specific number of options and RSUs granted is determined either as
part of an employment agreement or by the Compensation Committee with the assistance of our
Chief Executive Officer (other than in the case of any equity awards to himself) and by using their
informed judgment, taking into account the executive’s role and responsibilities and our overall
performance and the performance of our common stock, and is not based on any specific
quantitative or qualitative factors.

Retirement and Other Employee Benefits

We maintain broad-based benefits for all employees, including health and dental insurance, life

and disability insurance and a 401(k) savings plan, including a matching component for that plan.
Our named executive officers are eligible to participate in all of our employee benefit plans on the
same basis as other employees. We do not sponsor or maintain any other retirement or deferred
compensation plans for any of our named executive officers other than our 401(k) savings plan.

Our 401(k) savings plan allows eligible employees to voluntarily contribute from 1% to 50% of

their pre-tax eligible earnings, subject to certain defined limits. We match 50% of an employee’s
voluntary contributions per pay period on the first 6% of an employee’s pre-tax salary up to a
maximum of 3% of eligible compensation. Employer matching contributions under the plan vest at a
rate of 33.33% for each year of employment and are fully vested after three years of employment
for all current and future contributions.

Perquisites and Other Benefits for Named Executive Officers

The Compensation Committee supports providing other benefits to named executive officers

that are almost identical to those offered to our other full time employees and are provided to
similarly situated executives at companies with which we compete for executive talent.

In limited circumstances, a named executive officer may receive certain tailored benefits. For
example, in 2013, Mr. Rodriguez, due to his principal residence being in the State of Washington,
was reimbursed for the reasonable costs of coach class air fare from his home to our various
offices, along with reasonable hotel and meal expenses. The costs of these benefits for
Mr. Rodriguez constituted less than 10% of his compensation in 2013.

Payments to Named Executive Officers Upon Termination or Change in Control

The employment agreements with our named executive officers provide for severance

payments upon an involuntary termination of employment without “cause” or for “good reason” (as
each term is defined in their employment agreement). These arrangements vary from executive to
executive due to individual negotiations. None of the employment agreements for the named
executive officers provide for any special payments solely due to a change in control. Under the
terms of both the Sirius XM Radio Inc. 2009 Long-Term Stock Incentive Plan and, if approved by
stockholders, the Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive Plan (collectively, the
“Plans”), if the employment of any of our named executive officers is terminated by us without

31

cause, or by the executive for good reason, within two years following a change in control, then in
accordance with the Plans, their equity awards are subject to accelerated vesting.

We believe that these severance arrangements mitigate some of the risk that exists for
executives working in our highly competitive industry. These arrangements are intended to attract
and retain qualified executives who could have other job alternatives that may appear to them, in
the absence of these arrangements, to be less risky, and such arrangements allow the executives
to focus exclusively on our interests.

Fiscal Year 2014 Pay Implications

2014 Base Salary Decisions

We have entered into employment agreements with each of our named executive officers. In

2014, Mr. Donnelly’s base salary was increased as part of the negotiation of his continued
employment agreement. In 2014, no other base salary increases were made for our named
executive officers.

Payment of Performance-Based Discretionary Annual Bonuses for 2014

In 2014, the Compensation Committee again adopted, under the Sirius XM Radio Inc. 2009

Long-Term Stock Incentive Plan, a bonus program designed to qualify as “performance-based
compensation” within the meaning of Section 162(m) of the Internal Revenue Code (the “NEO
Bonus Plan”). Pursuant to the NEO Bonus Plan, a bonus pool was established for our Chief
Executive Officer and the other named executive officers, other than our Chief Financial Officer,
consisting of 2.75% of our EBITDA for 2014. The maximum bonus that a named executive officer
could receive under the NEO Bonus Plan was limited to a percentage of the bonus pool (which
percentages were not changed during the performance year) and could not exceed the cash
equivalent of 120 million shares of our common stock (based on the closing price of our common
stock as of the last trading day of 2014). In addition, no amounts could be paid under the NEO
Bonus Plan unless a threshold amount of EBITDA was achieved for 2014.

Following the end of 2014, the Compensation Committee met to consider bonuses for our
named executive officers with respect to 2014 and whether to award bonuses for other employees.
The Compensation Committee carefully reviewed our performance against key metrics in our budget
and bonus plan, including the generation of EBITDA, as required by the NEO Bonus Plan, and our
efforts to increase subscribers, revenue, adjusted EBITDA and free cash flow.

Following its review of our 2014 performance, which the Compensation Committee determined

to be exceptional, the Compensation Committee:

• approved a cash bonus pool to be divided among our employees, other than the named

executive officers;

• reviewed the NEO Bonus Plan pool and exercised its negative discretion and approved the
individual bonus amounts granted to each of the named executive officers under the NEO
Bonus Plan as well as other executive officers; and

• reviewed and approved the payment to our Chief Financial Officer whose bonus, pursuant to

Section 162(m) of the Internal Revenue Code, is not included in the NEO Bonus Plan.

The actual amount of the bonus paid to each named executive officer was based on a

combination of factors, including our 2014 corporate performance, their individual contributions and
performance in their functional areas of responsibility and, with respect to all named executive
officers other than himself, recommendations made by Mr. Meyer. Various specific factors taken
into consideration in determining the bonus amounts for the named executive officers are set forth
below. The annual bonus for Mr. Meyer is discussed below under the heading “Related Policies and
Considerations—Compensation of our Chief Executive Officer.”

32

Mr. Greenstein was awarded a bonus for his contributions during the year, including his role in:
• the continued enhancement of our programming, such as the expansion of our channel

lineup to include new music, sports and talk channels, such as Today Show Radio, Wharton
School Business Radio, Bleacher Report Radio, and exclusive channels with Pitbull and Joel
Osteen;

• reducing the costs of certain programming;
• streamlining and introducing efficiencies into our programming operations;
• the sale of advertisements on our non-music channels, at their highest level to date; and
• understanding and analyzing customer satisfaction levels as they relate to our programming

and content offerings.

Mr. Donnelly was awarded a bonus for his contributions during the year, including:
• his regular on-going contributions as our General Counsel and the management of various

complex legal and regulatory issues;

• providing sound and timely advice to senior management and our board of directors;
• his role in managing our litigation matters and our legal expenses in face of the increasing

complexity of our business; and

• assisting in the negotiation and execution of various agreements with third parties that are

essential to our operations.

Mr. Frear was awarded a bonus for his contributions during the year, including:
• his regular on-going contributions as our Chief Financial Officer and his role in managing our

fixed and variable costs;

• overseeing our investor relations efforts;
• managing an increase in our stock buyback program from $4 billion to $6 billion;
• overseeing our investment in Sirius XM Canada; and
• his efforts in the continued development of our information technology systems.
Mr. Rodriguez was awarded a bonus for his contributions during the year, including:
• his role in the continued integration of our connected vehicle services business;
• reducing subscriber acquisition costs;
• overseeing the development of our transmission and radio technology; and
• expanding our relationships with automakers.
Based on the foregoing, the Compensation Committee approved the specific bonus amounts

set forth in the Summary Compensation Table under the “Bonus” column for each of the above
named executive officers.

Long-Term Equity Grants for 2014

In January 2014, we entered into a new employment agreement with Mr. Donnelly to continue

to serve as our Executive Vice President, General Counsel and Secretary. In connection with his
new agreement, we granted Mr. Donnelly stock options and RSUs in an amount equal to
$4,000,000 and $1,000,000, respectively, where the number of stock options granted was equal to
$4,000,000 divided by the grant date fair value calculated under the Black-Scholes-Merton model,
and the number of RSUs granted was equal to $1,000,000 divided by the per share closing price of
our common stock reported on NASDAQ on the January 10, 2014 grant date. The specific value of
the options and RSUs granted was determined by the Compensation Committee with the assistance
of our Chief Executive Officer, and are identified in the Grants of Plan-Based Awards in 2014 table
and also discussed below under “Potential Payments or Benefits Upon Termination or Change in
Control—Employment Agreements.” The vesting of the stock options and RSUs is generally subject

33

to Mr. Donnelly’s continued employment through the applicable vesting period and is described
under “Outstanding Equity Awards at Fiscal Year-End 2014.”

There were no long-term equity grants to Messrs. Meyer, Greenstein, Frear or Rodriguez in

2014. Each of these executives received grants of equity awards in prior years that were intended
to cover a multi-year period.

Fiscal Year 2015 Considerations

The Compensation Committee plans to review our executive compensation program in 2015

with a view to ensuring that it continues to provide the correct incentives and is properly sized
given the scope and complexity of our business and the competition we face. The Compensation
Committee may employ the same process, or may adopt a modified or wholly different process, in
making future bonus decisions. The Compensation Committee has again adopted a bonus program
which is intended to comply with Section 162(m) of the Internal Revenue Code for our Chief
Executive Officer and the other three most highly compensated executive officers (except for our
Chief Financial Officer) and a plan that is designed to promote the achievement of our key financial
goals for 2015.

Our board of directors has approved, and recommends that stockholders approve, the Sirius
XM Holdings Inc. 2015 Long-Term Stock Incentive Plan (the “2015 Plan”) to replace the existing
Sirius XM Radio Inc. 2009 Long-Term Stock Incentive Plan (“2009 Plan”). We are seeking
stockholder approval of the 2015 Plan in order to secure adequate shares to fund expected awards
under our long-term incentive program in 2015 and beyond and in connection with the execution or
renewal of employment agreements. The board of directors believes that the proposed number of
shares available under the 2015 Plan represents a reasonable amount of potential equity dilution
and allows us to continue to award equity incentives, which are an important component of our
overall compensation program and function to link the compensation ultimately received by
participants with our long-term performance. The 2015 Plan is based on, and is substantially similar
to, the stockholder approved 2009 Plan. Please see “Item 2—Approval of the Sirius XM Holdings
Inc. 2015 Long-Term Stock Incentive Plan” for more information.

Related Policies and Considerations

Compensation of our Chief Executive Officer

The material terms of Mr. Meyer’s employment agreement are described below under “Potential
Payments or Benefits Upon Termination or Change in Control—Employment Agreements—James E.
Meyer.”

The terms of Mr. Meyer’s employment were established by negotiations between Mr. Meyer
and the Chairman of our board of directors in consultation with the other members of the ad hoc
committee created to direct the chief executive officer search. This ad hoc search committee
concluded that, in its business judgment, Mr. Meyer’s qualifications and prior experience as our
President, Operations and Sales, were well suited to our needs, and that his compensation,
including the base salary and equity components, was, taken as a whole, appropriate under the
circumstances. As part of the process, the Compensation Committee reviewed the proposed
compensation of Mr. Meyer and ratified the recommendation of the ad hoc search committee.

In February 2015, Mr. Meyer was awarded a cash bonus of $6 million in recognition of his

performance and contribution to our corporate performance in 2014, including:

• increasing our net subscriber additions by approximately 1.75 million, resulting in a total of

nearly 27.3 million subscribers, an increase of 7% as compared to 2013;

• achieving adjusted EBITDA growth of 26% to $1.47 billion;
• increasing our 2014 revenue by 10% to $4.18 billion;
• increasing free cash flow by 25% to $1.16 billion;
• overseeing $2.5 billion of stock repurchases through our buyback program;

34

• managing the integration of our connected vehicle services business and establishing Sirius

XM as a leading provider of telematics services;

• managing our significant investments in research and development;
• continuing to expand our ability to identify and acquire subscribers in certified pre-owned and

used vehicles and managing our investment in infrastructure in this area;

• adding compelling content to our services while managing programming expenses;
• continuing to improve our customer care experience, including through further enhancements

to our Internet-based self-care functionality and chat services;

• creating a corporate culture that fosters quality, creativity, diversity, integrity and innovation to

differentiate our content and services; and

• maintaining Sirius XM as one of the largest subscription-based media companies in the

United States.

Policy with Respect to Internal Revenue Code Section 162(m)

As described above under “Fiscal Year 2015 Considerations,” in 2015 the Compensation
Committee again adopted a bonus plan which is intended to comply with Section 162(m) of the
Internal Revenue Code for our Chief Executive Officer and the other three most highly
compensated executive officers, except for our Chief Financial Officer. The Committee anticipates
that this plan will result in tax deductibility for any compensation we pay to such executive officers
that exceeds $1 million with respect to 2015. However, the Compensation Committee may from
time to time approve compensation that is not deductible under Section 162(m) of the Internal
Revenue Code if it determines that it is in our best interest to do so.

Compensation Committee Report

The Compensation Committee has reviewed and discussed the Compensation Discussion and

Analysis with management. Based on such review and discussion, the Compensation Committee
recommended to the board of directors that the Compensation Discussion and Analysis be included
in this proxy statement and incorporated by reference into our Annual Report on Form 10-K for the
fiscal year ended December 31, 2014.

Compensation Committee
CARL E. VOGEL, Chairman
GEORGE W. BODENHEIMER
MARK D. CARLETON
JAMES P. HOLDEN

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Summary Compensation Table

The following table provides information concerning total compensation earned or paid to our
Chief Executive Officer, our Chief Financial Officer and our three other most highly compensated
executive officers who served in such capacities as of December 31, 2014 for services rendered to
us during each of the past three fiscal years. These five officers are referred to herein as the
“named executive officers”.

Name and Principal Position

Year

Salary
$

Bonus
$

Stock
Awards(1)
$

Option
Awards(1)
$

All Other
Compensation(2)
$

Total
$

James E. Meyer . . . . . . . . . . . . . . . . . . . . . . 2014 1,550,000 6,000,000

—

—

Chief Executive Officer

2013 1,468,590 4,720,000 3,249,998 13,568,656

Scott A. Greenstein . . . . . . . . . . . . . . . . . . . 2014 1,250,000 1,850,000

2012 1,107,692 2,000,000

—

—

—

—

President and Chief Content Officer

2013 1,224,520 1,700,000 1,000,002

6,500,000

2012 1,000,000 1,375,000

—

—

Patrick L. Donnelly. . . . . . . . . . . . . . . . . . . . 2014

725,000 1,350,000

999,999

4,000,000

Executive Vice President, General

Counsel and Secretary

2013

2012

709,712 1,275,000

575,000 1,150,000

David J. Frear . . . . . . . . . . . . . . . . . . . . . . . . 2014

850,000 1,600,000

Executive Vice President and Chief

Financial Officer

2013

2012

850,000 1,450,000

850,000 1,200,000

Enrique Rodriguez . . . . . . . . . . . . . . . . . . . . 2014

625,000 1,050,000

—

—

—

—

—

—

—

—

—

—

—

—

Executive Vice President, Operations,

Products and Connected Vehicle

2013

2012

531,827

950,000 1,000,000

4,400,000

93,782

200,000

— 1,099,512

7,800

58,063

205,295

7,800

7,650

7,500

7,800

7,650

7,500

7,800

7,650

7,500

7,800

47,987

—

7,557,800

23,065,307

3,312,987

3,107,800

10,432,172

2,382,500

7,082,799

1,992,362

1,732,500

2,457,800

2,307,650

2,057,500

1,682,800

6,929,814

1,393,294

(1) The aggregate grant date fair value of stock option and RSU awards were computed in
accordance with Financial Accounting Standards Board (“FASB”) Accounting Standard
Codification (“ASC”) Topic 718. The assumptions used in the valuation of the stock options are
discussed in Note 16 to our audited consolidated financial statements in our Annual Report on
Form 10-K for the fiscal year ended December 31, 2014.

(2) For each named executive officer, the amount in the “All Other Compensation” column for 2014

reflects matching contributions by us under our 401(k) savings plan.

Grants of Plan-Based Awards in 2014

The following table provides information with respect to equity grants made during fiscal year

2014 to the named executive officers.

Name

Grant Date

All Other
Stock Awards
Number of Shares
Of Stock or Units
(#)(1)

All Other
Option Awards:
Number of Securities
Underlying Options
(#)(1)

Exercise or
Base Price of
Option Awards
($/Sh)(2)

Patrick L. Donnelly . . . . 1/10/2014
1/10/2014

—
270,270

3,671,045
—

3.7000
—

Grant Date
Fair Value
of Stock and
Option Awards
($)(3)

4,000,000
999,999

(1) Grants were made under the Sirius XM Radio Inc. 2009 Long-Term Stock Incentive Plan. The

stock option and RSU awards granted to Mr. Donnelly on January 10, 2014 were in connection
with his employment agreement dated January 10, 2014.

(2) The exercise price of the options granted to Mr. Donnelly on January 10, 2014 is equal to the

closing price of our common stock reported on NASDAQ on the date of the grant.

(3) The aggregate grant date fair value of stock option and RSU awards were computed in

accordance with FASB ASC Topic 718. The assumptions used in the valuation of the stock
options are discussed in Note 16 to our audited consolidated financial statements in our Annual
Report on Form 10-K for the fiscal year ended December 31, 2014.

36

Outstanding Equity Awards at Fiscal Year-End 2014

The following table provides information with respect to the status at December 31, 2014 of all

unvested RSUs and exercisable and unexercisable stock options awarded to each of the named
executive officers.

Number of
Securities
Underlying
Unexercised
Options
(#)
Name
Exercisable
James E. Meyer(2) . . . . . . . . . . 1,350,000
512,000
707,000
830,500
6,296,246

Option Awards

Stock Awards

Number of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable

Option
Exercise
Price
($)

Option
Expiration
Date

Number of
Shares or
Units that
have not
Vested
#

Market Value of
Shares or Units
of Stock that
have not
Vested(1)
$

2/2/2016
5.49
—
2/1/2017
3.65
—
1/23/2018
—
2.82
8/31/2019
— 0.6235
— 0.5252 10/14/2019
5/02/2023

Patrick L. Donnelly(4) . . . . . . .

8/8/2015
2/1/2017
1/23/2018
7/25/2023

3.30
— 10,128,894
—
—
—
Scott A. Greenstein(3). . . . . . . 1,250,000
— 6.552
3.65
—
435,000
2.82
607,000
—
3.755
3,666,226
1,833,114
—
—
—
5.66
—
120,000
3.65
—
256,000
—
1,450,000
2.67
— 0.6235
553,750
3.70
—
8/10/2015
6.56
2/1/2017
3.65
1/23/2018
2.82
2/12/2018
3.05
2.13
7/21/2021
2.87 10/22/2022
3.695 08/14/2023

— 3,671,045
—
—
—
700,000
—
307,000
—
483,000
1,500,000
—
4,000,000
4,000,000
425,000
425,000
2,070,763
690,255
—
—

2/1/2016
2/1/2017
5/17/2017
8/31/2019
1/10/2024

David J. Frear(5) . . . . . . . . . . . .

Enrique Rodriguez(6) . . . . . . . .

—

—
—
—
—
—
—
— 984,848
—
—
—
—
— 266,312
—
—
—
—
—
— 270,270
—
—
—
—
—
—
—
— 270,636

—
—
—
—
—
—
3,446,968
—
—
—
—
932,092
—
—
—
—
—
945,945
—
—
—
—
—
—
—
947,226

(1) Amounts under “Market Value of Shares or Units of Stock that have not Vested” were calculated
based on the closing price on NASDAQ of our common stock on December 31, 2014 of $3.50.
The RSUs are valued at (a) the closing price of the stock at December 31, 2014 multiplied by
(b) the number of RSUs that have not vested.

(2) Outstanding equity awards for Mr. Meyer vest as follows: options granted at an exercise price of

$5.49 vested in four equal annual installments from the date of grant on February 2, 2006;
options granted at an exercise price of $3.65 vested in four equal annual installments from the
date of grant on February 1, 2007; options granted at an exercise price of $2.82 vested in four
equal annual installments from the date of grant on January 23, 2008; options granted at an
exercise price of $0.6235 vested in four equal annual installments from the date of grant on
August 31, 2009; options granted at an exercise price of $0.5252 vested in four equal annual
installments from the date of grant on October 14, 2009; and options granted at an exercise
price of $3.30 vest on October 30, 2015. The RSUs granted to Mr. Meyer vest on October 30,
2015.

(3) Outstanding equity awards for Mr. Greenstein vest as follows: options granted at an exercise
price of $6.552 vested in three equal annual installments from the date of grant on August 8,

37

2005; options granted at an exercise price of $3.65 vested in four equal annual installments from
the date of grant on February 1, 2007; options granted at an exercise price of $2.82 vested in
four equal annual installments from the date of grant on January 23, 2008; and options granted
on July 26, 2013 at exercise price of $3.7550 vest in three annual installments from July 22,
2013. The RSUs granted to Mr. Greenstein vest on July 22, 2016.

(4) Outstanding equity awards for Mr. Donnelly vest as follows: options granted at an exercise price
of $5.66 vested in four equal annual installments from the date of grant on February 1, 2006;
options granted at an exercise price of $3.65 vested in four equal annual installments from the
date of grant on February 1, 2007; options granted at an exercise price of $2.67 vested in three
equal annual installments from the date of grant on May 17, 2007; options granted at an
exercise price of $0.6235 vested in four equal annual installments from the date of grant on
August 31, 2009; and options granted at an exercise price of $3.70 vest in three equal annual
installments from the date of grant on January 10, 2014. The RSUs granted to Mr. Donnelly vest
on January 10, 2017.

(5) Outstanding equity awards for Mr. Frear vest as follows: options granted at an exercise price of
$6.56 vested in three equal annual installments from the date of grant on August 10, 2005;
options granted at an exercise price of $3.65 vested in four equal annual installments from the
date of grant on February 1, 2007; options granted at an exercise price of $2.82 vested in four
equal annual installments from the date of grant on January 23, 2008; options granted at an
exercise price of $3.05 vested in three equal annual installments from the date of grant on
February 12, 2008; and options granted at an exercise price of $2.13 vest in four equal annual
installments from the date of grant on July 21, 2011.

(6) Outstanding equity awards for Mr. Rodriguez vest as follows: options granted at exercise price of
$2.87 vest in four equal installments from the date of grant of October 22, 2012; and options
granted at exercise price of $3.695 vest in in four equal installments from the date of grant of
August 15, 2013. The RSUs granted to Mr. Rodriguez vest on August 15, 2017.

All equity awards vest subject to the named executive officer’s continued employment though

the applicable vesting date and are subject to earlier vesting upon certain qualifying terminations of
employment and a change in control. See “Potential Payments or Benefits Upon Termination or
Change in Control.”

Option Exercises and Stock Vested in 2014

The following table provides information with respect to option exercises and restricted stock

and RSUs that vested during 2014.

Option Awards

Stock Awards

Name

Number of
Shares Acquired
on Exercise
(#)

Patrick L. Donnelly . . . . . . . . . . . . . . . . .
David J. Frear . . . . . . . . . . . . . . . . . . . . .

3,290,873
6,561,200

Value Realized
on Exercise
($)(1)

9,915,729
10,025,448

Number of
Shares Acquired
on Vesting
(#)

Value Realized
on Vesting
($)

—
—

—
—

(1) Value realized on exercise is the amount equal to the difference between (a) the price on

NASDAQ of the stock acquired upon exercise on the exercise date less (b) the exercise price,
multiplied by the number of options exercised.

Non-Qualified Deferred Compensation and Pension Benefits

We do not offer non-qualified deferred compensation or pension benefits to our named

executive officers.

38

Potential Payments or Benefits Upon Termination or Change-in-Control

Employment Agreements

We have entered into employment agreements with each of our named executive officers that

contain provisions regarding payments or benefits upon a termination of employment. We do not
have any provisions in any of our employment agreements for the named executive officers that
provide for any special payments solely in the event of a change in control.

James E. Meyer

On December 18, 2012, Mr. Meyer was appointed our Chief Executive Officer on an interim

basis. In connection with this appointment, we entered into an amendment to our existing
employment agreement with Mr. Meyer that extended the term of his employment agreement to
October 31, 2013, and restored his base salary to $1,300,000 from $1,100,000, the amount that
Mr. Meyer was scheduled to receive under the terms of his existing employment agreement and
that he had previously waived.

In April 2013, in connection with Mr. Meyer’s appointment as our Chief Executive Officer on a

non-interim basis, we entered into a new employment agreement with Mr. Meyer to continue to
serve as our Chief Executive Officer through October 31, 2015. The employment agreement
provided for an increase in Mr. Meyer’s base salary from $1,300,000 to $1,550,000, subject to
approved increases, and obligates us to offer Mr. Meyer a three-year consulting agreement upon
the expiration of his employment agreement on October 31, 2015. Mr. Meyer is also entitled to
participate in any bonus plans generally offered to our executive officers, with an annual target
bonus opportunity of 200% of his annual base salary.

If Mr. Meyer’s employment is terminated by us without “cause” or he terminates his

employment for “good reason” (each as described in his employment agreement), then subject to
his execution of a release of claims and his compliance with certain restrictive covenants, we are
obligated to continue his health benefits for 18 months and his life insurance benefits for one year,
and pay him on the 60th day following the termination of his employment a lump sum equal to
Mr. Meyer’s annual base salary plus the amount of $6,600,000 as consideration for a consulting
agreement for a period of three years, and the greater of (x) a bonus equal to 60% of his then
annual base salary or (y) the prior year’s bonus actually paid to him. We are also obligated to pay
Mr. Meyer any earned but unpaid bonus for the year prior to the year of his termination, and a
prorated bonus for the year in which his employment is terminated.

Scott A. Greenstein

In July 2013, we entered into a new employment agreement with Scott A. Greenstein to

continue to serve as our President and Chief Content Officer through July 22, 2016. The
employment agreement provides for an annual base salary of $1,250,000, subject to approved
increases. Mr. Greenstein is also entitled to participate in any bonus plans generally offered to our
executive officers, with an annual target bonus opportunity of 150% of his annual base salary.

In the event Mr. Greenstein’s employment is terminated by us without “cause” or he terminates
his employment for “good reason” (each as described in his employment agreement), subject to his
execution of a release of claims and his compliance with certain restrictive covenants, we are
obligated to pay him a lump sum equal to his then annual base salary and the cash value of the
bonus last paid or payable to him in respect of the fiscal year preceding the fiscal year in which the
termination occurs, and to continue his health and life insurance benefits for one year.

Patrick L. Donnelly

In January 2014, we entered into a new employment agreement with Patrick L. Donnelly to

continue to serve as our Executive Vice President, General Counsel and Secretary through
January 13, 2017. The agreement provides for the continuation of his current annual base salary of

39

$725,000 and an opportunity to earn an annual bonus in an amount determined by Chief Executive
Officer, the board of directors or the Compensation Committee.

If Mr. Donnelly’s employment is terminated by us without “cause” or he terminates his

employment for “good reason” (each as described in his employment agreement), then, subject to
his execution of a release of claims, we are obligated to pay him a lump sum in an amount equal
to the sum of his annual base salary as of the date of termination plus an amount equal to the
bonus last paid or payable to him in respect of the fiscal year preceding the fiscal year in which the
termination occurs, continue his health insurance benefits for 18 months at our expense and
continue his life insurance benefits for one year.

The agreement is generally consistent with Mr. Donnelly’s prior employment agreement with us,

except that it no longer provides for a so-called golden parachute excise tax gross up. The
agreement also includes a compensation clawback provision, pursuant to which any incentive-based
or other compensation paid to Mr. Donnelly by us or any of our affiliates is subject to deductions
and clawback as required by applicable law, regulation or stock exchange listing requirement, or
any company policy adopted pursuant thereto.

David J. Frear

In July 2011, we entered into an employment agreement with David J. Frear to continue to

serve as our Executive Vice President and Chief Financial Officer through July 20, 2015. The
employment agreement provides for an annual base salary of $850,000, subject to approved
increases.

If Mr. Frear’s employment is terminated by us without “cause” or he terminates his employment

for “good reason” (each as described in his employment agreement), subject to his execution of a
release of claims, we are obligated to pay him a lump sum equal to his annual salary as of the
date of the termination and the cash value of the bonus last paid or payable to him in respect of
the preceding fiscal year and to continue his health and life insurance benefits for one year.

In the event that any payment we make, or benefit we provide, to Mr. Frear would require him

to pay an excise tax under Section 280G of the Internal Revenue Code, we have agreed to pay
Mr. Frear the amount of such tax and such additional amount as may be necessary to place him in
the exact same financial position that he would have been in if the excise tax was not imposed.

Enrique Rodriguez

In August 2013, we entered into an employment agreement with Enrique Rodriguez to serve as

our Executive Vice President, Operations, Products and Connected Vehicle, with an annual base
salary of $625,000, subject to approved increases. Mr. Rodriguez is also entitled to participate in
any bonus plans generally offered to our executive officers, with an annual target bonus opportunity
of 150% of his annual base salary.

In the event Mr. Rodriguez’s employment is terminated by us without “cause” or he terminates
his employment for “good reason” (each as described in his employment agreement), subject to his
execution of a release of claims, we are obligated to pay him for one year his annual base salary
and an amount equal to the bonus last paid to him in respect of the fiscal year immediately
preceding the fiscal year in which the termination occurs, and to continue his health insurance
benefits for one year.

2003 Long-Term Stock Incentive Plan

Messrs. Meyer, Greenstein, Donnelly and Frear also have outstanding options as of

December 31, 2014 that were granted under our 2003 Long-Term Stock Incentive Plan. Under the
2003 Long-Term Stock Incentive Plan, the outstanding equity awards granted to these named
executive officers are subject to potential accelerated vesting upon a change of control. All of the
outstanding options granted under the 2003 plan were vested as of December 31, 2014, and,
therefore, are not included in the table of potential payments and benefits below.

40

2009 Long-Term Stock Incentive Plan

All of our named executive officers had outstanding equity awards as of December 31, 2014
that were granted under the 2009 Plan. Under the terms of the 2009 Plan, the outstanding equity
awards granted to the named executive officers are subject to potential accelerated vesting upon
termination without “cause” by the company or termination by the executive for “good reason”
during a two year period following a “change of control” (each as defined in the 2009 Plan), to the
extent outstanding awards granted under the 2009 Plan are either assumed, converted or replaced
by the resulting entity in the event of a change of control.

Potential Payments and Benefits

The following table describes the potential payments and benefits under the named executive

officers’ agreements and our stock incentive plans to which they would have been entitled if a
termination of employment or change in control had occurred as of December 31, 2014:

Name

Triggering Event

James E. Meyer(3) . . . . . Termination due to death or

Lump Sum
Severance
Payment
($)

Accelerated
Equity
Vesting(1)
($)

Continuation of
Insurance
Benefits
($)(2)

Excise Tax
Gross-Up
($)

Total
($)

disability

6,600,000 5,472,747

—

Termination without cause or
for good reason

Termination without cause or
for good reason following a
change in control

12,870,000 5,472,747

25,817

12,870,000 5,472,747

25,817

Scott A. Greenstein. . . . Termination due to death or

disability

— 932,092

—

Termination without cause or
for good reason

Termination without cause or
for good reason following a
change in control

2,950,000

932,092

25,207

2,950,000

932,092

25,207

Patrick L. Donnelly . . . . Termination due to death or

disability

— 945,945

—

Termination without cause or
for good reason

Termination without cause or
for good reason following a
change in control

2,000,000

945,945

37,397

2,000,000

945,945

37,397

David J. Frear . . . . . . . . . Termination due to death or

disability

— 5,480,000

—

Termination without cause or
for good reason

Termination without cause or
for good reason following a
change in control

2,300,000 5,480,000

25,207

2,300,000 5,480,000

25,207

Enrique Rodriguez(4) . . . Termination due to death or

disability

— 947,226

—

Termination without cause or
for good reason

Termination without cause or
for good reason following
change-in-control

1,575,000

947,226

24,512

1,511,818 1,214,976

24,512

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

12,072,747

18,368,564

18,368,564

932,092

3,907,299

3,907,299

945,945

2,983,342

2,983,342

5,480,000

7,805,207

7,805,207

947,226

2,546,738

2,751,306

(1) Amounts were calculated based on the closing price on NASDAQ of our common stock on

December 31, 2014 of $3.50. The accelerated vesting of options is valued at (a) the difference
between the closing price and the exercise price of the options multiplied by (b) the number of
shares of common stock underlying the options. The accelerated vesting of RSUs is valued at
the closing price times the number of shares of RSUs.

41

(2) Assumes that health benefits would be continued under COBRA for one year (18 months in the

case of Messrs. Meyer and Donnelly) at 2014 rates. Assumes that life insurance would be
continued at rate of two times current employer cost.

(3) Mr. Meyer is also eligible to receive a prorated bonus for the year in which his employment is

terminated. Payment is based on actual performance for such year, and payable at such time as
the bonuses for such year are paid to other senior executives of the Company. This potential
payment is not determinable and is not reflected in the table above.

(4) The severance amount for a termination without cause or for good reason following a change in
control is reduced as a result of a “cut-back” provision included in the employment agreement of
Mr. Rodriguez.

42

ITEM 2—APPROVAL OF THE SIRIUS XM HOLDINGS INC. 2015
LONG-TERM STOCK INCENTIVE PLAN

Our board of directors has adopted the 2015 Plan, subject to the approval of our stockholders.
If the 2015 Plan is approved by our stockholders, no future equity awards will be made pursuant to
the Sirius XM Radio Inc. 2009 Long-Term Stock Incentive Plan (the “2009 Plan”). All existing
outstanding awards will remain subject to the plans they were issued under. In the event that our
stockholders do not approve the 2015 Plan, it will not become effective, no awards will be granted
under the 2015 Plan, and the 2009 Plan will continue in accordance with its terms as previously
approved by our stockholders.

Summary of the 2015 Plan

Set forth below is a summary of the principal features of the 2015 Plan. This summary is
qualified in its entirety by reference to the terms of the 2015 Plan, a copy of which is included in
this proxy statement as Appendix A.

Why We Believe You Should Vote for this Item

The Plan permits the granting of (i) stock options, including incentive stock options (or ISOs)
entitling the optionee to favorable tax treatment under Section 422 of the Internal Revenue Code of
1986, as amended (the “Code”), (ii) stock appreciation rights (“SARs”), (iii) restricted stock,
(iv) RSUs, (iv) performance awards, and (v) other awards valued in whole or in part by reference to
or otherwise based on our common stock (“Other Stock-Based Awards”). Each type of award is
described below under “Types of Awards Under the 2015 Plan.” Each of the awards will be
evidenced by an award document setting forth the terms and conditions of the grants. Some of the
key features of the 2015 Plan that reflect our commitment to effective management of equity and
incentive compensation are set forth below.

We believe our future success depends in part on our ability to attract, motivate and retain high

quality employees, directors and consultants and that the ability to provide equity-based and/or
incentive-based awards under the 2015 Plan is critical to achieving this success. We would be at a
significant competitive disadvantage if we could not use stock-based awards to recruit and
compensate our non-employee directors and officers and other employees.

The use of our stock as part of our compensation program is also important to our continued

success because we believe it fosters a pay-for-performance culture that is an important element of
our overall compensation philosophy. Equity compensation aligns the compensation interests of our
directors, employees and consultants with the investment interests of our stockholders and
promotes a focus on long-term value creation because our equity compensation awards can be
subject to vesting and/or performance criteria.

As of February 28, 2015, 20,382,926 shares remained available for issuance under the 2009
Plan. In 2014, we granted awards under the 2009 Plan to 1,359 individuals covering 67,960,246
shares of our common stock. If the 2015 Plan is not approved, we will be compelled to increase
significantly the cash component of our employee compensation, which may not align employee
compensation interests with the investment interests of our stockholders as well as the alignment
provided by equity-based awards. Replacing equity awards with cash would also increase our cash
compensation expense and use cash that could be better utilized if reinvested in our businesses or
returned to our stockholders.

If the 2015 Plan is approved, subject to adjustment as provided in the 2015 Plan, 400 million

shares will be available to grant under the 2015 Plan. If the 2015 Plan is approved, no future
awards will be granted under the 2009 Plan, and the remaining shares reserved for issuance under
the 2009 Plan will no longer be available. Based on the closing price for our common stock on
February 27, 2015 of $3.89 per share, the aggregate market value as of February 28, 2015 of the
400 million shares proposed to be issued under the 2015 Plan was $1.556 billion.

43

If the 2015 Plan is approved, we intend to utilize the shares authorized under the 2015 Plan to

continue our practice of incentivizing key individuals through annual equity grants. Based on our
current projections, we anticipate that the shares requested under the 2015 Plan will last for
approximately five years.

We have demonstrated a commitment to sound equity compensation practices in recent years.

We recognize that equity compensation awards dilute stockholder equity, so we have carefully
managed our equity incentive compensation. Our equity compensation practices are intended to be
competitive and consistent with market practices, and we believe our historical share usage has
been responsible and mindful of stockholder interests.

As of February 28, 2015:
• there were 5,548,711,486 shares of our common stock outstanding;
• RSU awards covering 11,537,367 shares were outstanding;
• stock options to purchase 255,907,697 shares of our common stock were outstanding, with

an average exercise price of $2.76 and an average remaining term of approximately
6.96 years; and

• 20,382,926 shares remained available for issuance under the 2009 Plan. Upon stockholder
approval of the 2015 Plan, a total of 400 million shares would be available for issuance
under the 2015 Plan, while all shares currently available for issuance under the 2009 Plan
would no longer be available for issuance.

The closing price of our common stock on NASDAQ on February 27, 2015 was $3.89.

Section 162(m)

The Code limits to $1 million per year the deduction allowed for federal income tax purposes
for certain compensation paid to the Chief Executive Officer and certain other highly compensated
executive officers of public companies, other than the Chief Financial Officer (the “Deduction Limit”).
The Deduction Limit does not apply to compensation paid under a stockholder-approved plan that
meets certain requirements for “qualified performance-based compensation.” Not all awards granted
under the 2009 Plan and expected to be granted under the 2015 Plan meet the requirements for
“qualified performance-based compensation.”

In evaluating this Item, stockholders should consider the remaining information in this Item.

Purpose

The Plan authorizes the Compensation Committee of our board of directors, or another

committee designated by our board of directors and made up of not less than two directors, each of
whom is required to be a non-employee director within the meaning of Rule 16b-3 of the Securities
Exchange Act of 1934, as amended, and an outside director within the meaning of Section 162(m)
of the Code (the “Committee”), to provide equity-based or other incentive-based compensation for
the purpose of attracting and retaining directors, employees and certain consultants and providing
our directors, employees and such consultants incentives and rewards for superior performance.

The Plan is intended to comply with the requirements of applicable federal and state securities

laws, and the Code, including allowing us to issue awards that may comply with the performance-
based exclusion from the deduction limitations under Section 162(m) of the Code.

Shares Subject to the 2015 Plan

Our board of directors has authorized the issuance of 400 million shares of our common stock

(approximately 7.2% of the total shares of our common stock outstanding) in connection with
awards pursuant to the 2015 Plan. No more than 75 million of those shares are available for the
grant of ISOs. The number of shares with respect to options and SARs that may be granted under
the 2015 Plan to any individual participant in any single fiscal year during the term of the 2015 Plan
may not exceed 75 million shares, and the maximum number of shares that may be paid to any

44

individual participant in connection with the settlement of awards intended to qualify as
“performance-based compensation” under Section 162(m) of the Code in respect of a single
performance period may not exceed 75 million (or the cash equivalent of such shares). Share
numbers are subject to potential adjustment as described in the 2015 Plan.

The Plan provides that shares underlying awards that expire or are forfeited or cancelled, or
shares that were covered by an award the benefit of which is paid in cash instead of shares, will
again be available for issuance under the 2015 Plan. The following shares will also be added back
to the aggregate Plan limit: (i) shares tendered or used in payment of the option price; and
(ii) shares withheld by us to satisfy a tax withholding obligation.

Subject to the 2015 Plan’s share counting rules, common stock covered by awards granted
under the 2015 Plan will not be counted as used unless and until the shares are actually issued or
transferred. However, common stock issued or transferred under awards granted under the 2015
Plan in substitution for or conversion of, or in connection with an assumption of, stock options,
SARs, restricted stock, RSUs or other stock or stock-based awards held by awardees of an entity
engaging in a corporate acquisition or merger transaction with us or any of our subsidiaries will not
count against (or be added back to) the aggregate share limit or other Plan limits described above.
Additionally, shares available under certain plans that we or our subsidiaries may assume in
connection with corporate transactions from another entity may be available for certain awards
under the 2015 Plan, under circumstances further described in the 2015 Plan, but will not count
against the aggregate share limit or other Plan limits described above. The various limits described
above are subject to potential adjustment as described in the 2015 Plan.

Plan Administration

The Plan is administered by the Committee. The Committee generally may select eligible

employees to whom awards are granted, determine the types of awards to be granted and the
number of shares covered by awards and set the terms and conditions of awards. The Committee’s
determinations and interpretations under the 2015 Plan will be binding on all interested parties. The
Committee may delegate to a subcommittee or to officers certain authority with respect to the
granting of awards other than awards to certain officers and directors as specified in the 2015 Plan.

Eligibility

Awards may be made by the Committee to any of our employees or consultants, or to
employees or consultants of our affiliates, or non-employee directors who are members of our
board of directors or the board of directors of our affiliates; provided that ISOs may only be granted
to our employees or employees of certain of our affiliates. Currently, there are approximately 2,100
individuals whom we believe would be eligible to participate in the 2015 Plan subject to any
necessary approvals by the Committee.

No Repricing Without Shareholder Approval

Except in connection with a corporate transaction or other adjustment event described in the

2015 Plan, repricing of underwater options and SARs and the cancellation of options and SARs in
exchange for cash, other awards or options or SARs with an exercise or grant price that is less
than the exercise price or grant price of the applicable option or SAR is prohibited without
stockholder approval under the 2015 Plan.

Types of Awards Under the 2015 Plan

Stock Options. Option rights may be granted that entitle the optionee to purchase shares of our

common stock at a price not less than (except with respect to Substitute Awards described below)
fair market value at the date of grant, and may be ISOs, nonqualified stock options, or
combinations of the two. Stock options granted under the 2015 Plan will be subject to such terms
and conditions, including exercise price and conditions and timing of exercise, as may be
determined by the Committee and specified in the applicable award agreement. Payment in respect

45

of the exercise of an option granted under the 2015 Plan may be made (i) in cash or its equivalent,
or (ii) by exchanging shares owned by the optionee (which are not the subject of any pledge or
other security interest and which have been owned by such optionee for at least six months), or
(iii) subject to such rules as may be established by the Committee and applicable law, either
through delivery of irrevocable instructions to a broker to sell the shares being acquired upon
exercise of the option and to deliver promptly to us an amount equal to the aggregate exercise
price or (iv) subject to any conditions or limitation established by the Committee, by having us
withhold from shares otherwise deliverable an amount equal to the aggregate option exercise price,
or (v) by a combination of the foregoing, or (vi) by such other methods as may be approved by the
Committee, provided that the combined value of all cash and cash equivalents and the fair market
value of such shares so tendered to us or withheld as of the date of such tender or withholding is
at least equal to the aggregate exercise price of the option. No stock option may be exercisable
more than 10 years from the date of grant.

Stock Appreciation Rights. SARs granted under the 2015 Plan will be subject to such terms

and conditions, including grant price and the conditions and limitations applicable to exercise
thereof, as may be determined by the Committee and specified in the applicable award agreement.
SARs may be granted in tandem with another award, in addition to another award, or freestanding
and unrelated to another award. A SAR will entitle the participant to receive an amount equal to the
excess of the fair market value of a share on the date of exercise of the SAR over the grant price
thereof (which may not be (except with respect to Substitute Awards described below) less than fair
market value on the date of grant). The Committee, in its sole discretion, will determine whether a
SAR will be settled in cash, shares or a combination of cash and shares. No SAR may be
exercisable more than 10 years from the date of grant. At the discretion of the Committee, SARs
may, but need not be, intended to qualify as performance-based compensation.

Restricted Stock and Restricted Stock Units. Restricted stock and RSUs granted under the
2015 Plan will be subject to such terms and conditions, including the duration of the period during
which, and the conditions, if any, under which, the restricted stock and RSUs may be forfeited to
us, as may be determined by the Committee in its sole discretion. Each RSU will have a value
equal to the fair market value of a share of our common stock. RSUs will be paid in cash, shares,
other securities or other property, as determined by the Committee in its sole discretion, upon or
after the lapse of the restrictions applicable thereto or otherwise in accordance with the applicable
award agreement. Dividends paid on any restricted stock or dividend equivalents paid on any RSUs
will be paid directly to the participant, withheld by us subject to vesting of the restricted stock or
RSUs under the terms of the applicable award agreement, or may be reinvested in additional
restricted stock or in additional RSUs, as determined by the Committee in its sole discretion.

Performance Awards. Performance awards granted under the 2015 Plan will consist of a right

which is (i) denominated in cash or shares, (ii) valued, as determined by the Committee, in
accordance with the achievement of such performance goals during such performance periods as
the Committee will establish, and (iii) payable at such time and in such form as the Committee
determines. Subject to the terms of the 2015 Plan and any applicable award agreement, the
Committee will determine the performance goals to be achieved during any performance period, the
length of any performance period, the amount of any performance award and the amount and kind
of any payment or transfer to be made pursuant to any performance award. Performance awards
may be paid in a lump sum or in installments following the close of the performance period as set
forth in the applicable award agreement.

Other Stock-Based Awards. In addition to the foregoing types of awards, the Committee will

have authority to grant to participants an “other stock-based award” (as defined in the 2015 Plan),
which will consist of any right which is (i) not a stock option, SAR, restricted stock, RSU or
performance award and (ii) an award of shares or an award denominated or payable in, valued in
whole or in part by reference to, or otherwise based on or related to, shares of our common stock
(including, without limitation, securities convertible into shares of our common stock), as deemed by
the Committee to be consistent with the purposes of the 2015 Plan; provided that any such rights
must comply, to the extent deemed desirable by the Committee, with Rule 16b-3 and applicable
law. Subject to the terms of the 2015 Plan and any applicable award agreement, the Committee will

46

determine the terms and conditions of any such other stock-based award, including the price, if any,
at which securities may be purchased pursuant to any other stock-based award granted under the
2015 Plan.

Dividend Equivalents. In the sole discretion of the Committee, an award (other than options or

SARs), whether made as an other stock-based award or as any other type of award issuable under
the 2015 Plan, may provide the participant with the right to receive dividends or dividend
equivalents, payable in cash, shares, other securities or other property and on a current or deferred
basis. However, for awards with respect to which any applicable performance criteria or goals have
not been achieved, dividends and dividend equivalents may be paid only on a deferred basis, to the
extent the underlying award vests.

Performance Criteria

The Plan requires that the Committee establish measurable “Performance Criteria” for purposes
of any award under the 2015 Plan that is intended to qualify as “performance-based compensation”
under Section 162(m) of the Code. The Performance Criteria that will be used to establish such
performance goal(s) will be based on one or more, or a combination of, the following: return on net
assets, return on stockholders’ equity, return on assets, return on capital, revenue, average revenue
per subscriber, stockholder returns, profit margin, earnings per share, free cash flow per share, net
earnings, operating earnings, free cash flow, adjusted earnings before interest, taxes, depreciation
and amortization, earnings before interest, taxes, depreciation and amortization, number of
subscribers, growth of subscribers, operating expenses, capital expenses, subscriber acquisition
costs, share price, enterprise value, equity market capitalization or market share. To the extent
required under Section 162(m) of the Code, the Committee will, within the first 90 days of a
performance period (or, if longer, within the maximum period allowed under Section 162(m) of the
Code), define in an objective fashion the manner of calculating the Performance Criteria it selects to
use for such performance period. Performance awards can be granted that either are intended to or
not intended to qualify as “performance-based compensation” under Section 162(m) of the Code.

Amendments and Termination

Our board of directors may amend, alter, suspend, discontinue or terminate the 2015 Plan at

any time without further approval by our stockholders, except where (i) the amendment would
materially increase the benefits accruing to participants under the 2015 Plan, (ii) the amendment
would materially increase the number of securities which may be issued under the 2015 Plan,
(iii) the amendment would materially modify the requirements for participation in the 2015 Plan, or
(iv) stockholder approval is required by applicable law or NASDAQ rules and regulations. No such
action that would impair the rights of any participant with respect to awards previously granted
under the 2015 Plan will be effective without the participant’s written consent.

Transferability

Each award, and each right under any award, will be exercisable only by the participant during

the participant’s lifetime, or, if permissible under applicable law, by the participant’s legal guardian
or representative, and no award may be sold, assigned, pledged, attached, alienated or otherwise
transferred or encumbered by a participant, other than by will or by the laws of descent and
distribution, and any such purported sale, assignment, pledge, attachment, alienation, transfer or
encumbrance will be void and unenforceable against us or any affiliate; provided that the
designation of a beneficiary will not constitute a sale, assignment, pledge, attachment, alienation,
transfer or encumbrance. In no event may any award granted under the 2015 Plan be transferred
for value.

Adjustments

The number and kind of shares covered by outstanding awards and available for issuance or

transfer (and Plan limits) under the 2015 Plan and, if applicable, the prices per share applicable

47

thereto, are subject to adjustment in the event that the Committee determines that any dividend or
other distribution (whether in the form of cash, shares, other securities, or other property),
recapitalization, stock split, reverse stock split, reorganization, merger, consolidation, split-up, spin-
off, combination, repurchase, or exchange of shares or other securities of the Company, issuance
of warrants or other rights to purchase shares or other securities of the Company, or other
corporate transaction or event affects the shares such that an adjustment is appropriate in order to
prevent dilution or enlargement of the benefits or potential benefits intended to be made available
under the 2015 Plan. In the event of any such transaction, the Committee shall adjust to prevent
dilution or enlargement of benefits (i) the number of our shares or other securities (or number and
kind of other securities or property) with respect to which awards may be granted, (ii) the number of
our shares or other securities of (or number and kind of other securities or property) subject to
outstanding awards, and (iii) the grant or exercise price with respect to any award or, if deemed
appropriate, make provision for a cash payment to the holder of an outstanding award in
consideration for the cancellation of such award, which, in the case of options and SARs will equal
the excess, if any, of the fair market value of the shares subject to such options or SARs over the
aggregate exercise price or grant price of such options or SARs. However, such adjustment to the
2015 Plan limits will be made only if and to the extent that such adjustment would not cause any
ISO to fail to so qualify.

Change of Control

Unless otherwise provided in an award agreement or by the Committee in a written resolution

at the date of grant, if there is a change of control of us (as defined in the 2015 Plan) and the
resulting or continuing entity assumes, converts or replaces the outstanding awards under the 2015
Plan, except as otherwise provided in an award agreement or by the Committee in a written
resolution at the date of grant, any outstanding awards that are subject to performance criteria will
be converted by the resulting or surviving entity as if the target performance had been achieved as
of the date of the change of control, each performance award with service requirements will
continue to vest during the requirement period set forth in the award agreement and all other
awards will continue to vest during the remaining period set forth in the award agreement; provided
that the awards will become fully vested upon the participant’s involuntary termination of
employment without cause, or resignation with good reason for certain employees, during the two-
year period immediately following the change of control. On the other hand, if the resulting or
continuing entity does not assume, convert or replace awards outstanding under the 2015 Plan, the
awards will become fully vested and no longer be subject to any restrictions, and any specified
performance criteria will be deemed to have been satisfied at target, upon the change of control.

Withholding Taxes

A participant may be required to pay to us, and, subject to Section 409A of the Code, we will

have the right and are authorized to withhold from any award, from any payment due or transfer
made under any award or under the 2015 Plan or from any compensation or other amount owing to
a participant the amount (in cash, shares, other securities, other awards or other property) of any
applicable withholding taxes in respect of an award, its exercise, or any payment or transfer under
an award or under the 2015 Plan and to take such other action as may be necessary in our
opinion to satisfy all obligations for the payment of such taxes. A participant may satisfy, in whole
or in part, the withholding liability by delivery of shares owned by the participant (which are not
subject to any pledge or other security interest and which have been owned by the participant for at
least six months) with a fair market value equal to such withholding liability or by having us withhold
from the number of shares otherwise issuable upon the exercise of the option or the settlement in
shares a number of shares with a fair market value equal to such withholding liability.

Detrimental Activity and Recapture Provisions

Any award agreement may provide for the cancellation or forfeiture of an award or the
forfeiture and repayment of any gain related to an award, or other provisions intended to have a

48

similar effect, upon terms and conditions as may be determined by the Committee from time to
time, if a participant, during his or her employment or other service with us or a subsidiary engages
in activity detrimental to our business. In addition, any award agreement may also provide for the
cancellation or forfeiture of an award or the forfeiture and repayment to us of any gain related to an
award, or other provisions intended to have a similar effect, upon such terms and conditions as
may be required by the Committee or under Section 10D of the Securities Exchange Act of 1934,
as amended, or any applicable rules or regulations of the SEC or any national securities exchange
or national securities association on which our common stock may be traded.

Term of the 2015 Plan

No grant will be made under the 2015 Plan more than 10 years after the date on which the

2015 Plan is first approved by our board of directors, but all grants made on or prior to such date
will continue in effect thereafter subject to the terms thereof and of the 2015 Plan.

Certain Federal Income Tax Consequences Relating to Awards

The following is a brief summary of some of the federal income tax consequences of certain
transactions under the 2015 Plan based on federal income tax laws in effect on the date hereof.
This summary, which is presented for the information of stockholders considering how to vote on
this proposal and not for Plan participants, is not intended to be complete and does not describe
federal taxes other than income taxes (such as Medicare and Social Security taxes), or state, local
or foreign tax consequences.

Tax Consequences to Participants

Non-qualified Stock Options. In general, (i) no income will be recognized by an optionee at the

time a non-qualified stock option is granted; (ii) at the time of exercise of a non-qualified stock
option, ordinary income will be recognized by the optionee in an amount equal to the difference
between the exercise price paid for the shares and the fair market value of the shares on the date
of exercise; and (iii) at the time of sale of shares acquired pursuant to the exercise of a non-
qualified stock option, appreciation (or depreciation) in value of the shares after the date of exercise
will be treated as either short-term or long-term capital gain (or loss) depending on how long the
shares have been held.

Incentive Stock Options. No income generally will be recognized by an optionee upon the grant

or exercise of an ISO. The exercise of an ISO, however, may result in alternative minimum tax
liability. If shares of our common stock are issued to the optionee pursuant to the exercise of an
ISO, and if no disqualifying disposition of such shares is made by such optionee within two years
after the date of grant or within one year after the transfer of such shares to the optionee, then
upon sale of such shares, any amount realized in excess of the exercise price will be taxed to the
optionee as a long-term capital gain and any loss sustained will be a long-term capital loss.

If shares of our common stock acquired upon the exercise of an ISO are disposed of prior to

the expiration of either holding period described above, the optionee generally will recognize
ordinary income in the year of disposition in an amount equal to the excess (if any) of the fair
market value of such shares at the time of exercise (or, if less, the amount realized on the
disposition of such shares if a sale or exchange) over the exercise price paid for such shares. Any
further gain (or loss) realized by the participant generally will be taxed as short-term or long-term
capital gain (or loss) depending on the holding period.

SARs. No income will be recognized by a participant in connection with the grant of a tandem
SAR or a free-standing SAR. When the SAR is exercised, the participant normally will be required
to include as taxable ordinary income in the year of exercise an amount equal to the amount of
cash received and the fair market value of any shares of our common stock received on the
exercise.

Restricted Stock. The recipient of restricted stock generally will be subject to tax at ordinary
income rates on the fair market value of the restricted stock (reduced by any amount paid by the

49

participant for such restricted stock) at such time as the shares are no longer subject to forfeiture
or restrictions on transfer for purposes of Section 83 of the Code (“Restrictions”). However, a
recipient who so elects under Section 83(b) of the Code within 30 days of the date of transfer of
the shares will have taxable ordinary income on the date of transfer of the shares equal to the
excess of the fair market value of such shares (determined without regard to the Restrictions) over
the purchase price, if any, of such restricted stock. If a Section 83(b) election has not been made,
any dividends received with respect to restricted stock that is subject to the Restrictions generally
will be treated as compensation that is taxable as ordinary income to the participant.

RSUs. No income generally will be recognized upon the award of RSUs. The recipient of a
RSU award generally will be subject to tax at ordinary income rates on the fair market value of
shares of our common stock on the date that such shares are transferred to the participant under
the award (reduced by any amount paid by the participant for such RSUs), and the capital
gains/loss holding period for such shares will also commence on such date.

Performance Awards/Other Stock based Awards. No income generally will be recognized upon

the grant of performance awards or other stock based awards. Upon payment in respect of the
performance awards or other stock based awards, the recipient generally will be required to include
as taxable ordinary income in the year of receipt an amount equal to the amount of cash received
and the fair market value of any of our common stock received.

Tax Consequences to Us or Our Subsidiaries

To the extent that a participant recognizes ordinary income in the circumstances described

above, we or the subsidiary for which the participant performs services will be entitled to a
corresponding deduction provided that, among other things, the income meets the test of
reasonableness, is an ordinary and necessary business expense, is not an “excess parachute
payment” within the meaning of Section 280G of the Code and is not disallowed by the $1 million
limitation on certain executive compensation under Section 162(m) of the Code.

Compliance with Section 162(m) of the Code

The 2015 Plan is designed to enable us to provide certain forms of performance-based
compensation to executive officers that may be able to meet the requirements for tax deductibility
under Section 162(m) of the Code.

Compliance with Section 409A of the Code

To the extent applicable, the 2015 Plan and any grants made thereunder is intended to comply
with the provisions of Section 409A of the Code, so that the income inclusion provisions of Section
409A(a)(1) of the Code do not apply to the participants. The 2015 Plan and any grants made under
the 2015 Plan will be administered in a manner consistent with this intent. Any reference in the
2015 Plan to Section 409A of the Code will also include any regulations or any other formal
guidance promulgated with respect to such Section by the U.S. Department of the Treasury or the
Internal Revenue Service.

Registration with the SEC

We intend to file a Registration Statement on Form S-8 relating to the issuance of shares of

our common stock under the 2015 Plan with the Securities and Exchange Commission pursuant to
the Securities Act of 1933, as amended, as soon as is practicable after approval of the 2015 Plan
by our stockholders.

New Plan Benefits

Because awards to be granted in the future under the 2015 Plan are at the discretion of the
Committee, it is not possible to determine the benefits or the amounts to be received (or that would
have been received had the 2015 Plan been in effect for the last fiscal year) under the 2015 Plan

50

by our officers or employees. Equity-based compensation granted to our non-employee directors in
2014, and expected to be granted under our new director compensation plan, is described under
“Item 1—Election of Directors—Director Compensation Table for 2014.”

Grants made during our most recent fiscal year under the 2009 Plan to our named executive

officers are set forth in the Grants of Plan-Based Awards in 2014 table on page 36. Since the
inception of the 2009 Plan, no award has been granted to (i) any associate of any current director
who is not an executive officer, (ii) any associate of any executive officer or (iii) any associate of
any nominee for election as a director, and the Committee has not authorized the granting to any
one person of five percent or more of the total amount of awards to be granted under the 2015
Plan.

Equity Compensation Plan Information

The following table sets forth information as of December 31, 2014.

Column (a) Number of
Securities to be Issued
upon Exercise of
Outstanding Options,
Warrants and Rights

Column (b) Weighted-
Average Exercise Price
of Outstanding Options,
Warrants and Rights(1)

Column (c) Number of
Securities Remaining
Available for Future
Issuance under Equity
Compensation Plans
(excluding Securities
Reflected in Column (a))

Plan Category

Equity compensation plans

approved by security holders . . .

279,429,063

Equity compensation plans not

approved by security holders . . .

—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . .

279,429,063

$2.72

—

$2.72

19,949,511

—

19,949,511

(1) Excludes 11,574,867 shares covering RSUs from the calculation of the weighted average

exercise price.

Vote Required

The affirmative vote of a majority in voting power of our common stock represented in
person or by proxy and entitled to vote is required for the approval of the Sirius XM Holdings
Inc. 2015 Long-Term Stock Incentive Plan.

The board of directors recommends a vote “FOR” approval of the Sirius XM Holdings

Inc. 2015 Long-Term Stock Incentive Plan.

51

ITEM 3—RATIFICATION OF INDEPENDENT REGISTERED PUBLIC
ACCOUNTANTS
The Audit Committee is directly responsible for the appointment, compensation (including
approval of the audit fee), retention and oversight of the independent registered public accounting
firm that audits our financial statements and our internal control over financial reporting. In addition,
the Audit Committee assists the board of directors in its oversight of:

• The integrity of our financial statements and our accounting and financial reporting processes

and systems of internal control over financial reporting;
• Our compliance with legal and regulatory requirements;
• Our independent auditors’ qualifications, independence and performance;
• The performance of our internal audit function; and
• Our assessment of risks and risk management guidelines and policies.

The Audit Committee is composed solely of independent directors meeting the requirements of

applicable SEC and NASDAQ rules. Each member is financially literate for audit committee
purposes under the NASDAQ rules. The key responsibilities of the Audit Committee are set forth in
its charter, which was adopted by us and approved by the board of directors and is posted under
“Corporate Governance” in the Investor Relations section of our website at www.siriusxm.com.

The Audit Committee has selected KPMG LLP (“KPMG”) as our independent registered public

accountants for 2015. KPMG has served as our independent registered public accountants since
2008. The Audit Committee regularly reviews KPMG’s independence and performance in deciding
whether to retain KPMG or engage another firm as our independent registered public accountants.
In the course of these reviews, the Audit Committee considers, among other things:

• KPMG’s historical and recent performance on our audit;
• KPMG’s capability and expertise in handling the breadth and complexity of our operations;
• KPMG’s known legal risks and any significant legal or regulatory proceedings in which it is

involved;

• data on audit quality and performance, including recent Public Company Accounting

Oversight Board reports on KPMG and its peer firms;

• the appropriateness of KPMG’s fees for audit and non-audit services, on both an absolute

basis and as compared to its peer firms;

• KPMG’s independence; and
• KPMG’s tenure as our independent registered public accountants, including the benefits of

having an independent registered public accountant that is familiar with us, and the controls
and processes that help ensure KPMG’s independence.

In accordance with SEC rules and KPMG policies, audit partners are subject to rotation
requirements to limit the number of consecutive years an individual partner may provide service to
us. For lead and concurring audit partners, the maximum number of consecutive years of service in
that capacity is five years. The process for selection of our lead audit partner pursuant to this
rotation policy involves a meeting between the Chair of the Audit Committee and the candidate for
the role, as well as discussion by the full Audit Committee and with management.

The Audit Committee and the board of directors believe that the continued retention of KPMG
as our independent registered public accounting firm is in the best interest of our stockholders, and
we are asking stockholders to ratify the selection of KPMG as our independent registered public
accounting firm for 2015. Although ratification is not required by our Bylaws, applicable law or
otherwise, the board of directors is submitting the selection of KPMG to stockholders for ratification
because we value our stockholders’ views on our independent registered public accounting firm and
as a matter of good corporate practice. In the event that our stockholders do not ratify the
selection, it will be considered a recommendation to the board of directors and the Audit Committee
to consider the selection of a different firm. Even if the selection is ratified, the Audit Committee

52

may in its discretion select a different independent registered public accounting firm at any time
during the year if it determines that such a change would be in the best interests of the Company
and its stockholders. Representatives of KPMG are expected to be present at the annual meeting
to answer questions. They also will have the opportunity to make a statement if they desire to do
so.

The board of directors recommends a vote “FOR” the ratification of KPMG LLP as our

independent registered public accountants for 2015.

Principal Accountant Fees and Services

The following table sets forth the fees billed to us by KPMG as of and for the years ended

December 31, 2014 and 2013:

Audit fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-related fees(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax fees(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other fees(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Years Ended
December 31,

2014

2013

$1,914,308
89,000
1,435
—
$2,004,743

$1,997,222
377,000
—
15,000
$2,389,222

(1) Audit fees consists of fees for services related to the financial statement audit, quarterly reviews,
audit of internal control over financial reporting, accounting consultations with KPMG’s National
Office, comfort letters, SEC comment letters, audit services that are normally provided by
independent auditors in connection with regulatory filings or engagements, and statutory audits.
The amount also includes reimbursement for direct out-of-pocket travel and other sundry
expenses.

(2) Audit-related fees related to audits of employee benefit plans, financial due diligence services,

and other attestation services required by contract.

(3) Tax services consist of services relating to state and local tax compliance services. None were

provided in 2013.

(4) All other services are fees for any products or service not included in the first three categories.

Pre-Approval Policy for Services of Independent Auditor

It is the Audit Committee’s responsibility to review and consider, and ultimately pre-approve, all

audit and permitted non-audit services to be performed by our independent registered public
accounting firm. In accordance with its charter, the Audit Committee’s pre-approval policies with
respect to audit and permitted non-audit services to be provided by our independent registered
public accounting firm are as follows:

• The independent registered public accounting firm is not permitted to perform consulting,
legal, book-keeping, valuation, internal audit, management functions, or other prohibited
services, under any circumstances;

• The engagement of our independent registered public accounting firm, including related fees,

with respect to the annual audits and quarterly reviews of our consolidated financial
statements is specifically approved by the Audit Committee on an annual basis;

• The Audit Committee reviews and pre-approves a detailed list of other audit and audit-related
services annually or more frequently, if required. Such services generally include services
performed under the audit and attestation standards established by regulatory authorities or
standard setting bodies and include services related to SEC filings, employee benefit plan
audits and subsidiary audits;

53

• The Audit Committee reviews and pre-approves a detailed list of permitted non-audit services

annually or more frequently, if required; and

• The Audit Committee pre-approves each proposed engagement to provide services not

previously included in the approved list of audit and non-audit services and for fees in excess
of amounts previously pre-approved.

The Audit Committee has delegated to the chair of the Audit Committee the authority to
approve permitted services by the independent registered public accounting firm so long as he or
she reports decisions to the Audit Committee at its next meeting.

All of the services covered under the captions “Audit Fees”, “Audit-Related Fees” and “Tax

Fees” were pre-approved by the Audit Committee.

Who is the Audit Committee’s financial expert?

Our board of directors has determined that Joan L. Amble, the chairwoman of the Audit
Committee and an independent director, is qualified as an “audit committee financial expert” within
the meaning of SEC regulations and that she is “financially sophisticated” within the meaning of the
NASDAQ listing standards.

REPORT OF THE AUDIT COMMITTEE
As described more fully in its charter, the purpose of the Audit Committee is to assist our

board of directors in its general oversight of our financial reporting, internal control and audit
functions. Management is responsible for the preparation, presentation and integrity of our
consolidated financial statements; accounting and financial reporting principles; and internal controls
and procedures designed to ensure compliance with accounting standards, applicable laws and
regulations. KPMG, our independent registered public accounting firm, is responsible for performing
an independent audit of our consolidated financial statements and the effectiveness of internal
control over financial reporting in accordance with auditing standards of the Public Company
Accounting Oversight Board (United States) (the “PCAOB”).

In this context, the Audit Committee has met and held discussions with management and the
independent registered public accounting firm regarding the fair and complete presentation of our
results and the assessment of our internal control over financial reporting. The Audit Committee has
discussed significant accounting policies applied by us in our financial statements, as well as, when
applicable, alternative accounting treatments. Management has represented to the Audit Committee
that our consolidated financial statements were prepared in accordance with accounting principles
generally accepted in the United States of America, and the Audit Committee has reviewed and
discussed the consolidated financial statements with management and KPMG.

The Audit Committee also reviewed and discussed our compliance with Section 404 of the
Sarbanes-Oxley Act of 2002. In this regard, the Audit Committee reviewed and discussed, with
management and our independent registered public accounting firm, management’s annual report
on the effectiveness of internal control over financial reporting as of December 31, 2014 and
KPMG’s related attestation report.

The Audit Committee has discussed with KPMG the matters that are required to be discussed

under PCAOB standards. The Audit Committee discussed with KPMG matters required to be
discussed by Auditing Standard No. 16, Communications with Audit Committees, as adopted by the
PCAOB, and Rule 2-07, Communication with Audit Committees, of Regulation S-X. The Audit
Committee has concluded that KPMG’s provision of audit and non-audit services to us and our
affiliates is compatible with KPMG’s independence.

At each regularly scheduled meeting, the Audit Committee met and held discussions with

management, our internal auditors and KPMG. Prior to their issuance, the Audit Committee
reviewed and discussed our quarterly and annual consolidated financial statements (including the
presentation of non-GAAP financial information) and disclosures under “Management’s Discussion
and Analysis of Financial Condition and Results of Operations” (including significant accounting

54

policies and judgments) with management, our internal auditors and KPMG. The Audit Committee
also reviewed our policies and practices with respect to financial risk assessment, as well as
processes and practices with respect to enterprise risk assessment and management, including
discussions of individual risk areas, as well as an annual summary of the overall process.

The Audit Committee discussed with KPMG the overall scope and plans for their audit and

approved the terms of their engagement letter. The Audit Committee has also discussed with our
Senior Vice President, Internal Audit, the overall scope of and plans for our internal audits. The
Audit Committee met with KPMG and with our internal auditors, in each case, with and without
other members of management present, to discuss the results of their respective examinations, the
evaluations of our internal controls and the overall quality and integrity of our financial reporting.
Additionally, the Audit Committee reviewed the performance, responsibilities, budget and staffing of
our internal audit department. The Audit Committee also has established, and overseen compliance
with, procedures for our receipt, retention and treatment of complaints regarding accounting, internal
accounting controls or auditing matters and our employees’ confidential and anonymous
submissions of concerns regarding questionable accounting or auditing matters.

The Audit Committee discussed with KPMG their independence from the Company and our

management, including the matters, if any, in the written disclosures delivered pursuant to the
applicable requirements of the PCAOB. The Audit Committee also reviewed our hiring policies and
practices with respect to current and former employees of the independent registered public
accounting firm. The Audit Committee preapproved, in accordance with its preapproval policy
described above, all services provided by the independent registered public accounting firm and
considered whether the provision of such services to us is compatible with maintaining their
independence.

Based on the reviews and discussions referred to above, the Audit Committee recommended to

the board of directors, and the board approved, that the audited consolidated financial statements
be included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2014 filed
with the SEC.

This report is provided by the following independent directors, who comprise the Audit

Committee:

JOAN L. AMBLE, Chairwoman
EDDY W. HARTENSTEIN
VANESSA A. WITTMAN

55

OTHER MATTERS
Our board of directors does not intend to present, or have any reason to believe others will

present, any other items of business. If other matters are properly brought before the annual
meeting, the persons named in the accompanying proxy will vote the shares represented by it in
accordance with the recommendation of our board of directors.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY
MATERIALS FOR THE STOCKHOLDER MEETING TO BE HELD ON
MAY 19, 2015
This proxy statement and our annual report for the fiscal year ended December 31, 2014 are

available for you to view online at http://www.envisionreports.com/SIRI.

By Order of the Board of Directors,

Patrick L. Donnelly
Executive Vice President,
General Counsel and Secretary

New York, New York
April 6, 2015

We make available, free of charge on our website, all of our filings that are made
electronically with the SEC, including Forms 10-K, 10-Q and 8-K. To access these filings,
go to our website, www.siriusxm.com, and click on “Reports & Filings” and then on
“SEC Filings” under the “Investor Relations” heading. Copies of our Annual Report on
Form 10-K for the fiscal year ended December 31, 2014, including financial statements
and schedules thereto, are also available without charge to stockholders upon written
request addressed to:

Investor Relations
Sirius XM Holdings Inc.
1221 Avenue of the Americas
36th Floor
New York, New York 10020

56

SIRIUS XM HOLDINGS INC.

2015 LONG-TERM STOCK INCENTIVE PLAN

Appendix A

SECTION 1. Purpose. The purposes of this Sirius XM Holdings Inc. 2015 Long-Term Stock
Incentive Plan are to promote the interests of Sirius XM Holdings Inc. and its stockholders by:
(a) attracting and retaining employees and directors of, and certain consultants to, the Company
and its Affiliates, as defined below; (b) motivating such individuals by means of performance-related
incentives to achieve longer-range performance goals; and/or (c) enabling such individuals to
participate in the long-term growth and financial success of the Company.

SECTION 2. Definitions. As used in the Plan, the following terms shall have the meanings set

forth below:

“Affiliate” shall mean any entity: (i) that, directly or indirectly, is controlled by, controls or is
under common control with, the Company; or (ii) in which the Company has a significant equity
interest, in either case as determined by the Committee.

“Award” shall mean any Option, Stock Appreciation Right, Restricted Stock Award, Restricted
Stock Unit Award, Performance Award, Other Stock-Based Award or Performance Compensation
Award made or granted from time to time hereunder.

“Award Agreement” shall mean any written agreement, contract, or other instrument or
document evidencing any Award, which may, but need not, be executed or acknowledged by a
Participant. An Award Agreement may be in an electronic medium, may be limited to notation on
the books and records of the Company and, unless otherwise determined by the Committee, need
not be signed by a representative of the Company.

“Board” shall mean the Board of Directors of the Company.

“Cause” as a reason for a Participant’s termination of employment or service shall have the

meaning assigned such term in the employment, severance or similar agreement, if any, between
the Participant and the Company or an Affiliate. If the Participant is not a party to an employment,
severance or similar agreement with the Company or an Affiliate in which such term is defined,
then unless otherwise defined in the applicable Award Agreement, “Cause” shall mean: (i) the
intentional engagement in any acts or omissions constituting dishonesty, breach of a fiduciary
obligation, wrongdoing or misfeasance, in each case, in connection with a Participant’s duties or
otherwise during the course of a Participant’s employment or service with the Company or an
Affiliate; (ii) the commission of a felony or the indictment for any felony, including, but not limited to,
any felony involving fraud, embezzlement, moral turpitude or theft; (iii) the intentional and wrongful
damaging of property, contractual interests or business relationships of the Company or an Affiliate;
(iv) the intentional and wrongful disclosure of secret processes or confidential information of the
Company or an Affiliate in violation of an agreement with or a policy of the Company or an Affiliate;
(v) the continued failure to substantially perform the Participant’s duties for the Company or an
Affiliate; (vi) current alcohol or prescription drug abuse affecting work performance; (vii) current
illegal use of drugs; or (viii) any intentional conduct contrary to the Company’s or an subsidiaries’
written policies or practices.

“Change of Control” shall mean, unless otherwise defined in the applicable Award Agreement,

the occurrence of any of the following events:

(a) the acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or

14(d)(2) of the Exchange Act) of beneficial ownership (within the meaning of Rule 13d-3
promulgated under the Exchange Act) of more than 50% of the then Voting Power; provided that
the following acquisitions shall not constitute a Change in Control: (i) any such acquisition directly
from the Company; (ii) any such acquisition by the Company; (iii) any such acquisition by any
employee benefit plan (or related trust) sponsored or maintained by the Company or any subsidiary;
or (iv) any such acquisition pursuant to a transaction that complies with clauses (i), (ii) and (iii) of
paragraph (c) below; (v) any acquisition by Liberty (as defined in the Investment Agreement, dated

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as of February 17, 2009, between the Company (as successor to Sirius XM Radio Inc.) and Liberty
Radio, LLC); or

(b) individuals who, as of the Effective Date, constitute the Board (the “Incumbent Board”)
cease for any reason (other than death or disability) to constitute at least a majority of the Board;
provided, that any individual becoming a director subsequent to the Effective Date, whose election,
or nomination for election by the Company’s stockholders, was approved by a vote of the directors
then comprising the Incumbent Board (either by a specific vote or by approval of the proxy
statement of the Company in which such person is named as a nominee for director, without
objection to such nomination) shall be considered as though such individual was a member of the
Incumbent Board, but excluding for this purpose, any such individual whose initial assumption of
office occurs as a result of or in connection with an actual or threatened election contest with
respect to the election or removal of directors or other actual or threatened solicitation of proxies or
consents by or on behalf of a Person other than the Board; or

(c) consummation of a reorganization, merger or consolidation or sale or other disposition of all

or substantially all of the assets of the Company (a “Business Combination”), in each case, unless
following such Business Combination, (i) all or substantially all of the individuals and entities who
were the beneficial owners of the Voting Power immediately prior to such Business Combination
beneficially own, directly or indirectly, more than 50% of, respectively, the then-outstanding shares
of common stock and the combined voting power of the then-outstanding voting securities entitled
to vote generally in the election of directors, as the case may be, of the entity resulting from such
Business Combination (including, without limitation, an entity that as a result of such transaction
owns the Company or substantially all of the Company’s assets either directly or through one or
more subsidiaries) in substantially the same proportions relative to each other as their ownership
immediately prior to such Business Combination of the securities representing the Voting Power,
(ii) no Person (excluding any entity resulting from such Business Combination or any employee
benefit plan (or related trust) sponsored or maintained by the Company or such entity resulting from
such Business Combination) beneficially owns, directly or indirectly, more than 50% of, respectively,
the then-outstanding shares of common stock of the entity resulting from such Business
Combination, or the combined voting power of the then-outstanding voting securities of such
corporation, except to the extent that such ownership existed prior to the Business Combination,
and (iii) at least a majority of the members of the board of directors of the entity resulting from
such Business Combination were members of the Incumbent Board at the time of the execution of
the initial agreement, or the action of the Board providing for such Business Combination; or

(d) approval by the stockholders of the Company of a complete liquidation or dissolution of the

Company.

“Code” shall mean the Internal Revenue Code of 1986, as amended from time to time.

“Committee” shall mean the Compensation Committee of the Board (or its successor(s)), or any
other committee of the Board designated by the Board to administer the Plan and composed of not
less than two directors, each of whom is required to be a “Non-Employee Director” (within the
meaning of Rule 16b-3) and an “outside director” (within the meaning of Section 162(m) of the
Code) to the extent Rule 16b-3 and Section 162(m) of the Code, respectively, are applicable to the
Company and the Plan.

“Company” shall mean Sirius XM Holdings Inc., together with any successor thereto.

“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended.

“Existing Plans” shall mean, collectively, the Amended and Restated Sirius Satellite Radio 2003

Long-Term Stock Incentive Plan, the XM Satellite Radio Holdings Inc. 2007 Stock Incentive Plan,
the XM Satellite Radio Holdings Inc. Talent Option Plan and Sirius XM Radio Inc. 2009 Long-Term
Stock Incentive Plan.

“Fair Market Value” shall mean: (i) with respect to any property other than Shares, the fair
market value of such property determined by such methods or procedures as shall be established
from time to time by the Committee; and (ii) with respect to Shares, as of any date, (1) the closing
sale price (excluding any “after hours” trading) of the Shares as reported on the NASDAQ Stock

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Market for such date (or if not then trading on the NASDAQ Stock Market, the closing sale price of
the Shares on the stock exchange or over-the-counter market on which the Shares are principally
trading on such date), or, if there were no sales on such date, on the closest preceding date on
which there were sales of Shares; or (2) in the event there shall be no public market for the Shares
on such date, the fair market value of the Shares as determined in good faith by the Committee.

“Good Reason” as a reason for a Participant’s termination of employment or service shall have

the meaning assigned such term in the employment, severance or similar agreement, if any,
between the Participant and the Company or an Affiliate. If the Participant is not a party to an
employment, severance or similar agreement with the Company or an Affiliate in which such term is
defined, then, unless otherwise defined in the applicable Award Agreement, for purposes of this
Plan, the Participant shall not be entitled to terminate his or her employment or service for Good
Reason.

“Incentive Stock Option” shall mean a right to purchase Shares from the Company that is
granted under Section 6 of the Plan and that is intended to meet the requirements of Section 422
of the Code or any successor provision thereto. Incentive Stock Options may be granted only to
Participants who meet the definition of “employees” under Section 3401(c) of the Code.

“Negative Discretion” shall mean the discretion authorized by the Plan to be applied by the

Committee to eliminate or reduce the size of a Performance Compensation Award; provided, that
the exercise of such discretion would not cause the Performance Compensation Award to fail to
qualify as “performance-based compensation” under Section 162(m) of the Code. By way of
example and not by way of limitation, in no event shall any discretionary authority granted to the
Committee by the Plan including, but not limited to, Negative Discretion, be used to: (a) grant or
provide payment in respect of Performance Compensation Awards for a Performance Period if the
Performance Goals for such Performance Period have not been attained; or (b) increase a
Performance Compensation Award above the maximum amount payable under Section 4(a) or
11(d)(vi) of the Plan. In no event shall Negative Discretion be exercised by the Committee with
respect to any Option or Stock Appreciation Right (other than an Option or Stock Appreciation Right
that is intended to be a Performance Compensation Award under Section 11 of the Plan).

“Non-Qualified Stock Option” shall mean a right to purchase Shares from the Company that is

granted under Section 6 of the Plan and that is not intended to be an Incentive Stock Option or
does not meet the requirements of Section 422 of the Code or any successor provision thereto.

“Option” shall mean an Incentive Stock Option or a Non-Qualified Stock Option.

“Other Stock-Based Award” shall mean any right granted under Section 10 of the Plan.

“Participant” shall mean any employee of, or consultant to, the Company or its Affiliates, or

non-employee director who is a member of the Board or the board of directors of an Affiliate,
eligible for an Award under Section 5 and selected by the Committee, or its designee, to receive an
Award under the Plan.

“Performance Award” shall mean any right granted under Section 9 of the Plan.

“Performance Compensation Award” shall mean any Award designated by the Committee as a

Performance Compensation Award pursuant to Section 11 of the Plan.

“Performance Criteria” shall mean the measurable criterion or criteria that the Committee shall
select for purposes of establishing the Performance Goal(s) for a Performance Period with respect
to any performance-based Awards under the Plan, including Performance Compensation Awards.
Performance Criteria may be described in terms of Company-wide objectives or objectives that are
related to the performance of the individual Participant or of one or more of the subsidiaries,
divisions, departments, regions, functions or other organizational units within the Company or its
Affiliates. The Performance Criteria may be made relative to the performance of other companies or
subsidiaries, divisions, departments, regions, functions or other organizational units within such
other companies, and may be made relative to an index or one or more of the performance criteria
themselves. The Committee may grant performance-based Awards subject to Performance Criteria
that are either Performance Compensation Awards or are not Performance Compensation Awards.
The Performance Criteria that will be used to establish the Performance Goal(s) for Performance

A-3

Compensation Awards shall be based on one or more, or a combination of, the following: return on
net assets, return on stockholders’ equity, return on assets, return on capital, revenue, average
revenue per subscriber, stockholder returns, profit margin, earnings per Share, free cash flow per
Share, net earnings, operating earnings, free cash flow, adjusted earnings before interest, taxes,
depreciation and amortization, earnings before interest, taxes, depreciation and amortization,
number of subscribers, growth of subscribers, operating expenses, capital expenses, subscriber
acquisition costs, Share price, enterprise value, equity market capitalization or market share. To the
extent required under Section 162(m) of the Code, the Committee shall, within the first 90 days of a
Performance Period (or, if longer, within the maximum period allowed under Section 162(m) of the
Code), define in an objective fashion the manner of calculating the Performance Criteria it selects to
use for such Performance Period.

“Performance Formula” shall mean, for a Performance Period, one or more objective formulas

applied against the relevant Performance Goal to determine, with regard to a performance-based
award (including a Performance Compensation Award) of a particular Participant, whether all, some
portion but less than all, or none of the performance-based award has been earned for the
Performance Period.

“Performance Goals” shall mean, for a Performance Period, one or more goals established by
the Committee for the Performance Period based upon the Performance Criteria. The Committee is
authorized at any time during the first 90 days of a Performance Period, or at any time thereafter
(but only to the extent the exercise of such authority after the first 90 days of a Performance Period
would not cause the Performance Compensation Awards granted to any Participant for the
Performance Period to fail to qualify as “performance-based compensation” under Section 162(m) of
the Code), in its sole discretion, to adjust or modify the calculation of a Performance Goal for such
Performance Period to the extent permitted under Section 162(m) of the Code in order to prevent
the dilution or enlargement of the rights of Participants: (a) in the event of, or in anticipation of, any
unusual or extraordinary corporate item, transaction, event or development affecting the Company;
or (b) in recognition of, or in anticipation of, any other unusual or nonrecurring events affecting the
Company, or the financial statements of the Company, or in response to, or in anticipation of,
changes in applicable laws, regulations, accounting principles, or business conditions.

“Performance Period” shall mean the one or more periods of time of at least one year in

duration, as the Committee may select, over which the attainment of one or more Performance
Goals will be measured for the purpose of determining a Participant’s right to and the payment of a
performance-based award, including a Performance Compensation Award.

“Person” shall mean any individual, corporation, partnership, association, limited liability

company, joint-stock company, trust, unincorporated organization, government or political
subdivision.

“Plan” shall mean this Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive Plan.

“Restricted Stock” shall mean any Share granted under Section 8 of the Plan.

“Restricted Stock Unit” shall mean any unit granted under Section 8 of the Plan.

“Rule 16b-3” shall mean Rule 16b-3 as promulgated and interpreted by the SEC under the

Exchange Act, or any successor rule or regulation thereto as in effect from time to time.

“SEC” shall mean the Securities and Exchange Commission or any successor thereto and shall

include the Staff thereof.

“Shares” shall mean the common stock of the Company, $.001 par value, or such other

securities of the Company: (i) into which such common stock shall be changed by reason of a
recapitalization, merger, consolidation, split-up, combination, exchange of shares or other similar
transaction; or (ii) as may be determined by the Committee pursuant to Section 4(b) of the Plan.

“Stock Appreciation Right” shall mean any right granted under Section 7 of the Plan.

“Substitute Awards” shall mean any Awards granted under Section 4(c) of the Plan.

“Voting Power” means at any time the combined voting power of the then-outstanding securities

entitled to vote generally in the election of members of the Board.

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SECTION 3. Administration. (a) The Plan shall be administered by the Committee. Subject to the

terms of the Plan and applicable law, and in addition to other express powers and authorizations
conferred on the Committee by the Plan, the Committee shall have full power and authority to:
(i) designate Participants; (ii) determine the type or types of Awards to be granted to a Participant
and designate those Awards which shall constitute Performance Compensation Awards;
(iii) determine the number of Shares to be covered by, or with respect to which payments, rights, or
other matters are to be calculated in connection with, Awards; (iv) determine the terms and
conditions of any Award; (v) determine whether, to what extent, and under what circumstances
Awards may be settled or exercised in cash, Shares, other securities, other Awards or other
property, or canceled, forfeited, or suspended and the method or methods by which Awards may be
settled, exercised, canceled, forfeited, or suspended; (vi) determine whether, to what extent, and
under what circumstances cash, Shares, other securities, other Awards, other property, and other
amounts payable with respect to an Award (subject to Section 162(m) of the Code with respect to
Performance Compensation Awards) shall be deferred either automatically or at the election of the
holder thereof or of the Committee (in each case consistent with Section 409A of the Code);
(vii) interpret, administer or reconcile any inconsistency, correct any defect, resolve ambiguities
and/or supply any omission in the Plan, any Award Agreement, and any other instrument or
agreement relating to, or Award made under, the Plan; (viii) establish, amend, suspend, or waive
such rules and regulations and appoint such agents as it shall deem appropriate for the proper
administration of the Plan; (ix) establish and administer Performance Goals and certify whether, and
to what extent, they have been attained; and (x) make any other determination and take any other
action that the Committee deems necessary or desirable for the administration of the Plan.

(b) Unless otherwise expressly provided in the Plan, all designations, determinations,

interpretations, and other decisions under or with respect to the Plan or any Award shall be within
the sole discretion of the Committee, may be made at any time and shall be final, conclusive, and
binding upon all Persons, including the Company, any Affiliate, any Participant, any holder or
beneficiary of any Award, and any stockholder.

(c) The mere fact that a Committee member shall fail to qualify as a “Non-Employee Director”

or “outside director” within the meaning of Rule 16b-3 and Section 162(m) of the Code,
respectively, shall not invalidate any Award made by the Committee which Award is otherwise
validly made under the Plan.

(d) No member of the Committee shall be liable to any Person for any action or determination

made in good faith with respect to the Plan or any Award hereunder.

(e) With respect to any Performance Compensation Award granted to a Covered Employee

(within the meaning of Section 162(m) of the Code) under the Plan, the Plan shall be interpreted
and construed in accordance with Section 162(m) of the Code.

(f) The Committee may from time to time delegate all or any part of its authority under this
Plan to a subcommittee thereof. To the extent of any such delegation, references in this Plan to the
Committee will be deemed to be references to such subcommittee. In addition, subject to applicable
law, the Committee may delegate to one or more officers of the Company the authority to grant
Awards to Participants who are not officers or directors of the Company subject to Section 16 of
the Exchange Act or Covered Employees (within the meaning of Section 162(m) of the Code).

SECTION 4. Shares Available for Awards.

(a) Shares Available.

(i) Subject to adjustment as provided in Section 4(b), the aggregate number of Shares with

respect to which Awards may be granted from time to time under the Plan shall in the aggregate
not exceed, at any time, 400 million; provided, that, subject to adjustment as provided in Section
4(b), the aggregate number of Shares with respect to which Incentive Stock Options may be
granted under the Plan shall be 75 million. Subject to adjustment as provided in Section 4(b), the
maximum number of Shares with respect to which Options and Stock Appreciation Rights may be
granted to any single Participant in any fiscal year shall be 75 million and the maximum number of
Shares which may be paid to a Participant in the Plan in connection with the settlement of any

A-5

Award(s) designated as “Performance Compensation Awards” in respect of a single Performance
Period shall be 75 million or, in the event such Performance Compensation Award is paid in cash,
the equivalent cash value thereof on the last day of the Performance Period to which such
Performance Compensation Award relates. Subject to adjustment as provided in Section 4(b), the
maximum number of Shares with respect to which Awards (including, without limitation, Options and
Stock Appreciation Rights) may be granted to any single non-employee member of the Board in
any fiscal year shall be 10 million Shares.

(ii) Shares covered by an Award granted under the Plan shall not be counted unless and until

they are actually issued and delivered to a Participant and, therefore, the total number of Shares
available under the Plan as of a given date shall not be reduced by Shares relating to prior Awards
that (in whole or in part) have expired or have been forfeited or cancelled, and upon payment in
cash of the benefit provided by any Award, any Shares that were covered by such Award will be
available for issue hereunder. In addition, (A) if Shares are tendered or otherwise used in payment
of the exercise price of an Option, the total number of Shares covered by the Option being
exercised shall not reduce the aggregate limit described in Section 4(a)(i); (B) Shares withheld by
the Company to satisfy a tax withholding obligation shall not count against the aggregate limit
described in Section 4(a)(i); (C) the number of Shares covered by a Stock Appreciation Right, to
the extent that it is exercised and settled in Shares, and whether or not Shares are actually issued
to the Participant upon exercise of the Stock Appreciation Right, shall be considered issued or
transferred pursuant to the Plan; and (D) Shares reacquired by the Company on the open market
or otherwise using cash proceeds from the exercise of Options shall be added to the aggregate
limit described in Section 4(a)(i). If, under this Plan, a Participant has elected to give up the right to
receive compensation in exchange for Shares based on fair market value, such Shares will not
count against the aggregate limit described in Section 4(a)(i).

(b) Adjustments. Notwithstanding any provisions of the Plan to the contrary, in the event that

the Committee determines that any dividend or other distribution (whether in the form of cash,
Shares, other securities, or other property), recapitalization, stock split, reverse stock split,
reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of
Shares or other securities of the Company, issuance of warrants or other rights to purchase Shares
or other securities of the Company, or other corporate transaction or event affects the Shares such
that an adjustment is appropriate in order to prevent dilution or enlargement of the benefits or
potential benefits intended to be made available under the Plan, then the Committee shall equitably
adjust any or all of (i) the number of Shares or other securities of the Company (or number and
kind of other securities or property) with respect to which Awards may be granted, (ii) the number
of Shares or other securities of the Company (or number and kind of other securities or property)
subject to outstanding Awards, and/or (iii) the grant or exercise price with respect to any Award
and/or, if deemed appropriate, make provision for a cash payment to the holder of an outstanding
Award in consideration for the cancellation of such Award, which, in the case of Options and Stock
Appreciation Rights shall equal the excess, if any, of the Fair Market Value of the Share subject to
each such Option or Stock Appreciation Right over the per Share exercise price or grant price of
such Option or Stock Appreciation Right. The Committee will also make or provide for such
adjustments in the numbers of shares specified in Section 4(a)(i) of this Plan as the Committee
may determine is appropriate to reflect any transaction or event described in this Section 4(b);
provided, that any such adjustment to the numbers specified in Section 4(a)(i) will be made only if
and to the extent that such adjustment would not cause any Option intended to qualify as an
Incentive Stock Option to fail to so qualify.

(c) Substitute Awards.

(i) Awards may be granted under this Plan in substitution for or in conversion of, or in
connection with an assumption of, stock options, stock appreciation rights, restricted stock,
restricted stock units or other stock or stock-based awards held by awardees of an entity engaging
in an acquisition or merger transaction with the Company or any subsidiary. Any conversion,
substitution or assumption will be effective as of the close of the merger or acquisition, and, to the
extent applicable, will be conducted in a manner that complies with Section 409A of the Code.

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(ii) In the event that an entity acquired by the Company or any subsidiary or with which the

Company or any subsidiary merges has shares available under a pre-existing plan previously
approved by stockholders and not adopted in contemplation of such acquisition or merger, the
shares available for grant pursuant to the terms of such plan (as adjusted, to the extent
appropriate, to reflect such acquisition or merger) may be used for Awards made after such
acquisition or merger under this Plan; provided, however, that Awards using such available shares
may not be made after the date awards or grants could not have been made under the terms of
the pre-existing plan absent the acquisition or merger, and may only be made to individuals who
were not employees or directors of the Company or any subsidiary prior to such acquisition or
merger. The Awards so granted may reflect the original terms of the awards being assumed or
substituted or converted for and need not comply with other specific terms of this Plan, and may
account for Shares substituted for the securities covered by the original awards and the number of
shares subject to the original awards, as well as any exercise or purchase prices applicable to the
original awards, adjusted to account for differences in stock prices in connection with the
transaction.

(iii) Any Shares that are issued or transferred by, or that are subject to any Awards that are

granted by, or become obligations of, the Company under Sections 4(c)(i) or 4(c)(ii) above will not
reduce the Shares available for issuance or transfer under the Plan or otherwise count against the
limits described in Section 4(a)(i) of the Plan. In addition, no Shares that are issued or transferred
by, or that are subject to any Awards that are granted by, or become obligations of, the Company
under Sections 4(c)(i) or 4(c)(ii) above will be added to the aggregate limit described in Section
4(a)(i) of the Plan.

(d) Sources of Shares Deliverable Under Awards. Any Shares delivered pursuant to an Award

may consist, in whole or in part, of authorized and unissued Shares or of treasury Shares.

SECTION 5. Eligibility. Any employee of, or consultant to, the Company or any of its Affiliates

(including any prospective employee), or non-employee director who is a member of the Board or
the board of directors of an Affiliate, shall be eligible to be selected as a Participant.

SECTION 6. Stock Options.

(a) Grant. Subject to the terms of the Plan, the Committee shall have sole authority to

determine the Participants to whom Options shall be granted, the number of Shares to be covered
by each Option, the exercise price thereof and the conditions and limitations applicable to the
exercise of the Option. The Committee shall have the authority to grant Incentive Stock Options, or
to grant Non-Qualified Stock Options, or to grant both types of Options. In the case of Incentive
Stock Options, the terms and conditions of such grants shall be subject to and comply with such
rules as may be prescribed by Section 422 of the Code, as from time to time amended, and any
regulations implementing such statute. All Options when granted under the Plan are intended to be
Non-Qualified Stock Options, unless the applicable Award Agreement expressly states that the
Option is intended to be an Incentive Stock Option. If an Option is intended to be an Incentive
Stock Option, and if for any reason such Option (or any portion thereof) shall not qualify as an
Incentive Stock Option, then, to the extent of such nonqualification, such Option (or portion thereof)
shall be regarded as a Non-Qualified Stock Option appropriately granted under the Plan; provided
that such Option (or portion thereof) otherwise complies with the Plan’s requirements relating to
Non-Qualified Stock Options. No Option shall be exercisable more than ten years from the date of
grant.

(b) Exercise Price. The Committee shall establish the exercise price at the time each Option is

granted, which exercise price shall be set forth in the applicable Award Agreement and which
exercise price (except with respect to Substitute Awards) shall not be less than the Fair Market
Value per Share on the date of grant.

(c) Exercise. Each Option shall be exercisable at such times and subject to such terms and
conditions as the Committee may, in its sole discretion, specify in the applicable Award Agreement.
The Committee may impose such conditions with respect to the exercise of Options, including,
without limitation, any relating to the application of federal or state securities laws, as it may deem
necessary or advisable.

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(d) Payment.

(i) No Shares shall be delivered pursuant to any exercise of an Option until payment in full of
the aggregate exercise price therefore is received by the Company. Such payment may be made
(A) in cash, or its equivalent, or (B) by exchanging Shares owned by the optionee (which are not
the subject of any pledge or other security interest and which have been owned by such optionee
for at least six months), or (C) subject to such rules as may be established by the Committee and
applicable law, through delivery of irrevocable instructions to a broker to sell the Shares otherwise
deliverable upon the exercise of the Option and to deliver promptly to the Company an amount
equal to the aggregate exercise price, or (D) subject to any conditions or limitations established by
the Committee, the Company’s withholding of Shares otherwise issuable upon exercise of an Option
pursuant to a “net exercise” arrangement (it being understood that, solely for purposes of
determining the number of treasury shares held by the Company, the Shares so withheld will not be
treated as issued and acquired by the Company upon such exercise), or (E) by a combination of
the foregoing, or (F) by such other methods as may be approved by the Committee, provided that
the combined value of all cash and cash equivalents and the Fair Market Value of any such Shares
so tendered to the Company or withheld as of the date of such tender or withholding is at least
equal to such aggregate exercise price.

(ii) Wherever in this Plan or any Award Agreement a Participant is permitted to pay the

exercise price of an Option or taxes relating to the exercise of an Option by delivering Shares, the
Participant may, subject to procedures satisfactory to the Committee, satisfy such delivery
requirement by presenting proof of beneficial ownership of such Shares, in which case the
Company shall treat the Option as exercised without further payment and shall withhold such
number of Shares from the Shares acquired by the exercise of the Option.

SECTION 7. Stock Appreciation Rights.

(a) Grant. Subject to the provisions of the Plan, the Committee shall have sole authority to
determine the Participants to whom Stock Appreciation Rights shall be granted, the number of
Shares to be covered by each Stock Appreciation Right Award, the grant price thereof and the
conditions and limitations applicable to the exercise thereof. Stock Appreciation Rights with a grant
price equal to or greater than the Fair Market Value per Share as of the date of grant may be
intended to qualify as “performance-based compensation” under Section 162(m) of the Code. In the
sole discretion of the Committee, Stock Appreciation Rights may, but need not, be intended to
qualify as performance-based compensation in accordance with Section 11 hereof. Stock
Appreciation Rights may be granted in tandem with another Award, in addition to another Award, or
freestanding and unrelated to another Award. Stock Appreciation Rights granted in tandem with or
in addition to an Award may be granted either before, at the same time as the Award or at a later
time. No Stock Appreciation Right shall be exercisable more than ten years from the date of grant.

(b) Exercise and Payment. A Stock Appreciation Right shall entitle the Participant to receive an

amount equal to the excess of the Fair Market Value of a Share on the date of exercise of the
Stock Appreciation Right over the grant price thereof (which grant price (except with respect to
Substitute Awards) shall not be less than the Fair Market Value on the date of grant). The
Committee shall determine in its sole discretion whether a Stock Appreciation Right shall be settled
in cash, Shares or a combination of cash and Shares.

(c) Other Terms and Conditions. Subject to the terms of the Plan and any applicable Award
Agreement, the Committee shall determine, at the grant of a Stock Appreciation Right, the term,
methods of exercise, methods and form of settlement, and any other terms and conditions of any
Stock Appreciation Right. The Committee may impose such conditions or restrictions on the
exercise of any Stock Appreciation Right as it shall deem appropriate.

SECTION 8. Restricted Stock and Restricted Stock Units.

(a) Grant. Subject to the provisions of the Plan, the Committee shall have sole authority to
determine the Participants to whom Shares of Restricted Stock and Restricted Stock Units shall be
granted, the number of Shares of Restricted Stock and/or the number of Restricted Stock Units to
be granted to each Participant, the duration of the period during which, and the conditions, if any,

A-8

under which, the Restricted Stock and Restricted Stock Units may be forfeited to the Company, and
the other terms and conditions of such Awards.

(b) Transfer Restrictions. Unless otherwise directed by the Committee, (i) certificates issued in

respect of Shares of Restricted Stock shall be registered in the name of the Participant and
deposited by such Participant, together with a stock power endorsed in blank, with the Company, or
(ii) Shares of Restricted Stock shall be held at the Company’s transfer agent in book entry form
with appropriate restrictions relating to the transfer of such Shares of Restricted Stock. Upon the
lapse of the restrictions applicable to such Shares of Restricted Stock, the Company shall, as
applicable, either deliver such certificates to the Participant or the Participant’s legal representative
or the transfer agent shall remove the restrictions relating to the transfer of such Shares. Shares of
Restricted Stock and Restricted Stock Units may not be sold, assigned, transferred, pledged or
otherwise encumbered, except, in the case of Restricted Stock, as provided in the Plan or the
applicable Award Agreements.

(c) Payment. Each Restricted Stock Unit shall have a value equal to the Fair Market Value of a

Share. Restricted Stock Units shall be paid in cash, Shares, other securities or other property, as
determined in the sole discretion of the Committee, upon or after the lapse of the restrictions
applicable thereto, or otherwise in accordance with the applicable Award Agreement. Dividends paid
on any Shares of Restricted Stock or dividend equivalents paid on any Restricted Stock Units shall
be paid directly to the Participant, withheld by the Company subject to vesting of the Restricted
Stock or Restricted Stock Units, as applicable, pursuant to the terms of the applicable Award
Agreement, or may be reinvested in additional Shares of Restricted Stock or in additional Restricted
Stock Units, as determined by the Committee in its sole discretion.

SECTION 9. Performance Awards.

(a) Grant. The Committee shall have sole authority to determine the Participants who shall

receive a “Performance Award”, which shall consist of a right which is (i) denominated in cash or
Shares, (ii) valued, as determined by the Committee, in accordance with the achievement of such
Performance Goals during such Performance Periods as the Committee shall establish, and
(iii) payable at such time and in such form as the Committee shall determine.

(b) Terms and Conditions. Subject to the terms of the Plan and any applicable Award
Agreement, the Committee shall determine the Performance Goals to be achieved during any
Performance Period, the length of any Performance Period, the amount of any Performance Award
and the amount and kind of any payment or transfer to be made pursuant to any Performance
Award.

(c) Payment of Performance Awards. Performance Awards may be paid in a lump sum or in

installments following the close of the Performance Period as set forth in the Award Agreement on
the date of grant.

SECTION 10. Other Stock-Based Awards. The Committee shall have authority to grant to
Participants an “Other Stock-Based Award”, which shall consist of any right which is (i) not an
Award described in Sections 6 through 9 above, and (ii) an Award of Shares or an Award
denominated or payable in, valued in whole or in part by reference to, or otherwise based on or
related to, Shares (including, without limitation, securities convertible into Shares), as deemed by
the Committee to be consistent with the purposes of the Plan; provided that any such rights must
comply, to the extent deemed desirable by the Committee, with Rule 16b-3 and applicable law.
Subject to the terms of the Plan and any applicable Award Agreement, the Committee shall
determine the terms and conditions of any such Other Stock-Based Award, including the price, if
any, at which securities may be purchased pursuant to any Other Stock-Based Award granted
under this Plan.

SECTION 11. Performance Compensation Awards.

(a) General. The Committee shall have the authority, at the time of grant of any Award

described in Sections 6 through 10 (other than Options and Stock Appreciation Rights), to
designate such Award as a Performance Compensation Award in order to qualify such Award as
“performance-based compensation” under Section 162(m) of the Code.

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(b) Eligibility. The Committee will, in its sole discretion, designate within the first 90 days of a
Performance Period (or, if longer, within the maximum period allowed under Section 162(m) of the
Code) which Participants will be eligible to receive Performance Compensation Awards in respect of
such Performance Period. Designation of a Participant eligible to receive an Award hereunder for a
Performance Period shall not in any manner entitle the Participant to receive payment in respect of
any Performance Compensation Award for such Performance Period. The determination as to
whether or not such Participant becomes entitled to payment in respect of any Performance
Compensation Award shall be decided solely in accordance with the provisions of this Section 11.
Moreover, designation of a Participant eligible to receive an Award hereunder for a particular
Performance Period shall not require designation of such Participant eligible to receive an Award
hereunder in any subsequent Performance Period and designation of one person as a Participant
eligible to receive an Award hereunder shall not require designation of any other person as a
Participant eligible to receive an Award hereunder in such period or in any other period.

(c) Discretion of Committee with Respect to Performance Compensation Awards. With regard
to a particular Performance Period, the Committee shall have full discretion to select the length of
such Performance Period, the type(s) of Performance Compensation Awards to be issued, the
Performance Criteria that will be used to establish the Performance Goal(s), the kind(s) and/or
level(s) of the Performance Goals(s) is/are to apply to the Company and the Performance Formula,
as applicable. Within the first 90 days of a Performance Period (or, if longer, within the maximum
period allowed under Section 162(m) of the Code), the Committee shall, with regard to the
Performance Compensation Awards to be issued for such Performance Period, exercise its
discretion with respect to each of the matters enumerated in the immediately preceding sentence of
this Section 11(c) and record the same in writing.

(d) Payment of Performance Compensation Awards. (i) Unless otherwise provided in the

applicable Award Agreement, a Participant must be employed by the Company on the last day of a
Performance Period to be eligible for payment in respect of a Performance Compensation Award for
such Performance Period.

(ii) Limitation. A Participant shall be eligible to receive payment in respect of a Performance

Compensation Award only to the extent that: (1) the Performance Goals for such period are
achieved; and (2) the Performance Formula as applied against such Performance Goals determines
that all or some portion of such Participant’s Performance Award has been earned for the
Performance Period.

(iii) Certification. Following the completion of a Performance Period, the Committee shall review

and certify in writing whether, and to what extent, the Performance Goals for the Performance
Period have been achieved and, if so, to calculate and certify in writing that amount of the
Performance Compensation Awards earned for the Performance Period based upon the
Performance Formula. The Committee shall then determine the actual size of each Participant’s
Performance Compensation Award for the Performance Period and, in so doing, may apply
Negative Discretion, if and when it deems appropriate.

(iv) Negative Discretion. In determining the final payout of an individual Performance

Compensation Award for a Performance Period, the Committee may reduce or eliminate the amount
of the Performance Compensation Award earned under the Performance Formula in the
Performance Period through the use of Negative Discretion if, in its sole judgment, such reduction
or elimination is appropriate.

(v) Timing of Award Payments. The Awards granted for a Performance Period shall be paid as

provided for in any applicable Award Agreement.

(vi) Maximum Award Payable. Notwithstanding any provision contained in the Plan to the
contrary, the maximum Performance Compensation Award payable to any one Participant under the
Plan for a Performance Period is 75 million Shares or, in the event the Performance Compensation
Award is paid in cash, the equivalent cash value thereof on the last day of the Performance Period
to which such Performance Compensation Award relates. Furthermore, any Performance
Compensation Award that has been deferred shall not (between the date as of which the
Performance Compensation Award is deferred and the payment date) increase (i) with respect to

A-10

Performance Compensation Award that is payable in cash, by a measuring factor for each fiscal
year greater than a reasonable rate of interest set by the Committee or (ii) with respect to a
Performance Compensation Award that is payable in Shares, by an amount greater than the
appreciation of a Share from the date such Performance Compensation Award is deferred to the
payment date.

SECTION 12. Amendment and Termination.

(a) Amendments to the Plan. The Board may amend, alter, suspend, discontinue, or terminate

the Plan or any portion thereof at any time; provided that if an amendment to the Plan (i) would
materially increase the benefits accruing to Participants under the Plan, (ii) would materially
increase the number of securities which may be issued under the Plan, (iii) would materially modify
the requirements for participation in the Plan, or (iv) must otherwise be approved by the
stockholders of the Company in order to comply with applicable law or the rules of the NASDAQ
Stock Market, or, if the Shares are not traded on the NASDAQ Stock Market, the principal national
securities exchange upon which the Shares are traded or quoted, such amendment will be subject
to stockholder approval and will not be effective unless and until such approval has been obtained;
and provided, further, that any such amendment, alteration, suspension, discontinuance or
termination that would impair the rights of any Participant or any holder or beneficiary of any Award
previously granted shall not be effective without the written consent of the affected Participant,
holder or beneficiary.

(b) Amendments to Awards. The Committee may waive any conditions or rights under, amend

any terms of, or alter, suspend, discontinue, cancel or terminate, any Award theretofore granted;
provided that any such waiver, amendment, alteration, suspension, discontinuance, cancellation or
termination that would impair the rights of any Participant or any holder or beneficiary of any Award
previously granted shall not be effective without the written consent of the affected Participant,
holder or beneficiary.

(c) Adjustment of Awards Upon the Occurrence of Certain Unusual or Nonrecurring Events.
The Committee is hereby authorized to make equitable adjustments in the terms and conditions of,
and the criteria included in, all outstanding Awards in recognition of unusual or nonrecurring events
(including, without limitation, the events described in Section 4(b) hereof) affecting the Company,
any Affiliate, or the financial statements of the Company or any Affiliate, or of changes in applicable
laws, regulations, or accounting principles, whenever the Committee determines that such
adjustments are appropriate in order to prevent dilution or enlargement of the benefits or potential
benefits intended to be made available under the Plan.

(d) Repricing. Except in connection with a corporate transaction or event described in

Section 4(b) hereof, the terms of outstanding Awards may not be amended to reduce the exercise
price of Options or the grant price of Stock Appreciation Rights, or cancel Options or Stock
Appreciation Rights in exchange for cash, other Awards or Options or Stock Appreciation Rights
with an exercise price or grant price, as applicable, that is less than the exercise price of the
original Options or grant price of the original Stock Appreciation Rights, as applicable, without
stockholder approval. This Section 12(d) is intended to prohibit the repricing of “underwater” Options
and Stock Appreciation Rights and will not be construed to prohibit the adjustments provided for in
Section 4(b) of this Plan.

SECTION 13. Change of Control.

(a) Except as otherwise provided in an Award Agreement or by the Committee in a written

resolution at the date of grant, to the extent outstanding Awards granted under this Plan are not
assumed, converted or replaced by the resulting or continuing entity in the event of a Change of
Control all outstanding Awards that may be exercised shall become fully exercisable, all restrictions
with respect to outstanding Awards shall lapse and such Awards shall become vested and non-
forfeitable, and any specified Performance Goals with respect to outstanding Awards shall be
deemed to be satisfied at target.

(b) Except as otherwise provided in an Award Agreement or by the Committee in a written

resolution at the date of grant or thereafter, to the extent outstanding Awards granted under this

A-11

Plan are assumed, converted or replaced by the resulting or continuing entity in the event of a
Change of Control, (i) any outstanding Awards that are subject to Performance Goals shall be
converted by the resulting or continuing entity as if target performance had been achieved as of the
date of the Change of Control, (ii) each Performance Award or Performance Compensation Award
with service requirements shall continue to vest with respect to such requirements during the
remaining period set forth in the Award Agreement, and (iii) all other Awards shall continue to vest
(and/or the restrictions thereon shall continue to lapse) during the remaining period set forth in the
Award Agreement.

(c) Except as otherwise provided in an Award Agreement or by the Committee in a written

resolution at the date of grant or thereafter, to the extent outstanding Awards granted under this
Plan are either assumed, converted or replaced by the resulting or continuing entity in the event of
a Change of Control, if a Participant’s employment or service is terminated without Cause by the
Company or an Affiliate or a Participant terminates his or her employment or service with the
Company or an Affiliate for Good Reason (if applicable), in either case, during the two-year period
following a Change of Control, all outstanding Awards held by the Participant that may be exercised
shall become fully exercisable and all restrictions with respect to outstanding Awards shall lapse
and become vested and non-forfeitable.

(d) Notwithstanding anything in this Plan or any Award Agreement to the contrary, to the extent

any provision of this Plan or an Award Agreement would cause a payment of deferred
compensation that is subject to Section 409A of the Code to be made upon the occurrence of (i) a
Change of Control, then such payment shall not be made unless such Change of Control also
constitutes a “change in ownership”, “change in effective control” or “change in ownership of a
substantial portion of the Company’s assets” within the meaning of Section 409A of the Code or
(ii) a termination of employment or service, then such payment shall not be made unless such
termination of employment or service also constitutes a “separation from service” within the
meaning of Section 409A of the Code. Any payment that would have been made except for the
application of the preceding sentence shall be made in accordance with the payment schedule that
would have applied in the absence of a Change of Control or termination of employment or service,
but disregarding any future service or performance requirements.

SECTION 14. Non-U.S. Participants. In order to facilitate the making of any grant or combination

of grants under this Plan, the Committee may provide for such special terms for awards to
Participants who are foreign nationals or who are employed by the Company or any subsidiary
outside of the United States of America or who provide services to the Company under an
agreement with a foreign nation or agency, as the Committee may consider necessary or
appropriate to accommodate differences in local law, tax policy or custom. Moreover, the Committee
may approve such supplements to or amendments, restatements or alternative versions of this Plan
(including, without limitation, sub-plans) as it may consider necessary or appropriate for such
purposes, without thereby affecting the terms of this Plan as in effect for any other purpose, and
the Secretary or other appropriate officer of the Company may certify any such document as having
been approved and adopted in the same manner as this Plan. No such special terms, supplements,
amendments or restatements, however, will include any provisions that are inconsistent with the
terms of this Plan as then in effect unless this Plan could have been amended to eliminate such
inconsistency without further approval by the stockholders of the Company.

SECTION 15. Detrimental Activity and Recapture Provisions. Any Award Agreement may provide
for the cancellation or forfeiture of an award or the forfeiture and repayment to the Company of any
gain related to an award, or other provisions intended to have a similar effect, upon such terms and
conditions as may be determined by the Committee from time to time, if a Participant, during
employment or other service with the Company or a subsidiary, shall engage in activity detrimental
to the business of the Company. In addition, notwithstanding anything in this Plan to the contrary,
any Award Agreement may also provide for the cancellation or forfeiture of an award or the
forfeiture and repayment to the Company of any gain related to an award, or other provisions
intended to have a similar effect, upon such terms and conditions as may be required by the
Committee or under Section 10D of the Exchange Act and any applicable rules or regulations

A-12

promulgated by the SEC or any national securities exchange or national securities association on
which the Shares may be traded.

SECTION 16. General Provisions.

(a) Nontransferability.

(i) Each Award, and each right under any Award, shall be exercisable only by the Participant

during the Participant’s lifetime, or, if permissible under applicable law, by the Participant’s legal
guardian or representative.

(ii) No Award may be sold, assigned, alienated, pledged, attached or otherwise transferred or
encumbered by a Participant otherwise than by will or by the laws of descent and distribution, and
any such purported sale, assignment, alienation, pledge, attachment, transfer or encumbrance shall
be void and unenforceable against the Company or any Affiliate; provided that the designation of a
beneficiary shall not constitute a sale, assignment, alienation, pledge, attachment, transfer or
encumbrance. In no event may any Award granted under this Plan be transferred for value.

(b) Dividend Equivalents. In the sole discretion of the Committee, an Award (other than Options

or Stock Appreciation Rights), whether made as an Other Stock-Based Award or as an Award
granted pursuant to Sections 8 through 11 hereof, may provide the Participant with dividends or
dividend equivalents, payable in cash, Shares, other securities or other property; provided, that in
the case of Awards with respect to which any applicable Performance Criteria/Goals have not been
achieved, dividends and dividend equivalents may be paid only on a deferred basis, to the extent
the underlying Award vests.

(c) No Rights to Awards. No Participant or other Person shall have any claim to be granted

any Award, and there is no obligation for uniformity of treatment of Participants, or holders or
beneficiaries of Awards. The terms and conditions of Awards and the Committee’s determinations
and interpretations with respect thereto need not be the same with respect to each Participant
(whether or not such Participants are similarly situated).

(d) Share Certificates. Shares or other securities of the Company or any Affiliate delivered
under the Plan pursuant to any Award or the exercise thereof shall be subject to such stop transfer
orders and other restrictions as the Committee may deem advisable under the Plan or the rules,
regulations, and other requirements of the SEC, any stock exchange upon which such Shares or
other securities are then listed, and any applicable Federal or state laws, and the Committee may
cause a legend or legends to be put on any such certificates to make appropriate reference to such
restrictions.

(e) Withholding. (i) A Participant may be required to pay to the Company or any Affiliate, and,

subject to Section 409A of the Code, the Company or any Affiliate shall have the right and is
hereby authorized to withhold from any Award, from any payment due or transfer made under any
Award or under the Plan or from any compensation or other amount owing to a Participant the
amount (in cash, Shares, other securities, other Awards or other property) of any applicable
withholding taxes in respect of an Award, its exercise, or any payment or transfer under an Award
or under the Plan and to take such other action as may be necessary in the opinion of the
Company to satisfy all obligations for the payment of such taxes.

(ii) Without limiting the generality of clause (i) above, a Participant may satisfy, in whole or in
part, the foregoing withholding liability by delivery of Shares owned by the Participant (which are not
subject to any pledge or other security interest and which have been owned by the Participant for
at least six months) with a Fair Market Value equal to such withholding liability or by having the
Company withhold from the number of Shares otherwise issuable pursuant to the exercise of the
Option (or the settlement of such Award in Shares) a number of Shares with a Fair Market Value
equal to such withholding liability.

(f) Award Agreements. Awards hereunder shall be evidenced by an Award Agreement

specifying the terms and conditions of the Award and any rules applicable thereto, including but not
limited to the effect on such Award of the death, disability or termination of employment or service
of a Participant and the effect, if any, of such other events as may be determined by the
Committee.

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(g) No Limit on Other Compensation Arrangements. Nothing contained in the Plan shall prevent

the Company or any Affiliate from adopting or continuing in effect other compensation
arrangements, which may, but need not, provide for the grant of options, restricted stock, restricted
stock units, Shares and other types of Awards provided for hereunder (subject to stockholder
approval if such approval is required), and such arrangements may be either generally applicable or
applicable only in specific cases.

(h) No Right to Employment. The grant of an Award shall not be construed as giving a
Participant the right to be retained in the employ of, or in any consulting relationship to, or as a
director on the Board or board of directors, as applicable, of, the Company or any Affiliate. Further,
the Company or an Affiliate may at any time dismiss a Participant from employment or discontinue
any consulting relationship, free from any liability or any claim under the Plan, unless otherwise
expressly provided in the Plan, any Award Agreement or any applicable employment contract or
agreement.

(i) No Rights as Stockholder. Subject to the provisions of the applicable Award, no Participant

or holder or beneficiary of any Award shall have any rights as a stockholder with respect to any
Shares to be distributed under the Plan until he or she has become the holder of such Shares.
Notwithstanding the foregoing, in connection with each grant of Restricted Stock hereunder, the
applicable Award shall specify if and to what extent the Participant shall be entitled to the rights of
a stockholder in respect of such Restricted Stock.

(j) Governing Law. The validity, construction, and effect of the Plan and any rules and

regulations relating to the Plan and any Award Agreement shall be determined in accordance with
the laws of the State of New York, applied without giving effect to its conflict of laws principles.

(k) Severability. If any provision of the Plan or any Award is or becomes or is deemed to be
invalid, illegal, or unenforceable in any jurisdiction or as to any Person or Award, or would disqualify
the Plan or any Award under any law deemed applicable by the Committee, such provision shall be
construed or deemed amended to conform to the applicable laws, or if it cannot be construed or
deemed amended without, in the determination of the Committee, materially altering the intent of
the Plan or the Award, such provision shall be stricken as to such jurisdiction, Person or Award and
the remainder of the Plan and any such Award shall remain in full force and effect.

(l) Other Laws. The Committee may refuse to issue or transfer any Shares or other

consideration under an Award if, acting in its sole discretion, it determines that the issuance or
transfer of such Shares or such other consideration might violate any applicable law or regulation or
entitle the Company to recover the same under Section 16(b) of the Exchange Act, and any
payment tendered to the Company by a Participant, other holder or beneficiary in connection with
the exercise of such Award shall be promptly refunded to the relevant Participant, holder or
beneficiary. Without limiting the generality of the foregoing, no Award granted hereunder shall be
construed as an offer to sell securities of the Company, and no such offer shall be outstanding,
unless and until the Committee in its sole discretion has determined that any such offer, if made,
would be in compliance with all applicable requirements of the U.S. federal securities laws.

(m) No Trust or Fund Created. Neither the Plan nor any Award shall create or be construed to
create a trust or separate fund of any kind or a fiduciary relationship between the Company or any
Affiliate and a Participant or any other Person. To the extent that any Person acquires a right to
receive payments from the Company or any Affiliate pursuant to an Award, such right shall be no
greater than the right of any unsecured general creditor of the Company or any Affiliate.

(n) No Fractional Shares. No fractional Shares shall be issued or delivered pursuant to the
Plan or any Award, and the Committee shall determine whether cash, other securities, or other
property shall be paid or transferred in lieu of any fractional Shares or whether such fractional
Shares or any rights thereto shall be canceled, terminated, or otherwise eliminated.

(o) Deferrals. In the event the Committee permits a Participant to defer any Award payable in

the form of cash, all such elective deferrals shall be accomplished by the delivery of a written,
irrevocable election by the Participant on a form provided by the Company. All deferrals shall be

A-14

made in accordance with administrative guidelines established by the Committee to ensure that
such deferrals comply with all applicable requirements of Section 409A of the Code.

(p) Headings. Headings are given to the Sections and subsections of the Plan solely as a
convenience to facilitate reference. Such headings shall not be deemed in any way material or
relevant to the construction or interpretation of the Plan or any provision thereof.

SECTION 17. Compliance with Section 409A of the Code.

(a) To the extent applicable, it is intended that this Plan and any grants made hereunder
comply with the provisions of Section 409A of the Code, so that the income inclusion provisions of
Section 409A(a)(1) of the Code do not apply to the Participants. This Plan and any grants made
hereunder shall be administered in a manner consistent with this intent. Any reference in this Plan
to Section 409A of the Code will also include any regulations or any other formal guidance
promulgated with respect to such Section by the U.S. Department of the Treasury or the Internal
Revenue Service.

(b) Neither a Participant nor any of a Participant’s creditors or beneficiaries shall have the right
to subject any deferred compensation (within the meaning of Section 409A of Code) payable under
this Plan and grants hereunder to any anticipation, alienation, sale, transfer, assignment, pledge,
encumbrance, attachment or garnishment. Except as permitted under Section 409A of the Code,
any deferred compensation (within the meaning of Section 409A of the Code) payable to a
Participant or for a Participant’s benefit under this Plan and grants hereunder may not be reduced
by, or offset against, any amount owing by a Participant to the Company or any of its Affiliates.

(c) If, at the time of a Participant’s separation from service (within the meaning of Section 409A

of the Code), (i) the Participant shall be a specified employee (within the meaning of Section 409A
of the Code and using the identification methodology selected by the Company from time to time)
and (ii) the Company shall make a good faith determination that an amount payable hereunder
constitutes deferred compensation (within the meaning of Section 409A of the Code) the payment
of which is required to be delayed pursuant to the six-month delay rule set forth in Section 409A of
the Code in order to avoid taxes or penalties under Section 409A of the Code, then the Company
shall not pay such amount on the otherwise scheduled payment date but shall instead pay it, with
interest, on the earlier of the first business day of the seventh month or death.

(d) Notwithstanding any provision of this Plan and grants hereunder to the contrary, in light of

the uncertainty with respect to the proper application of Section 409A of the Code, the Company
shall amend this Plan and grants hereunder as the Company deems necessary or desirable to
avoid the imposition of taxes or penalties under Section 409A of the Code. In any case, a
Participant shall be solely responsible and liable for the satisfaction of all taxes and penalties that
may be imposed on a Participant or for a Participant’s account in connection with this Plan and
grants hereunder (including any taxes and penalties under Section 409A of the Code), and neither
the Company nor any of its Affiliates shall have any obligation to indemnify or otherwise hold a
Participant harmless from any or all of such taxes or penalties.

SECTION 18. Term of the Plan.

(a) Effective Date. This Plan shall be effective as of the date of its approval by the Board (the

“Effective Date”), subject to approval of the Plan by the stockholders of the Company. No grants
will be made under the Existing Plans on or after the date this Plan is first approved by the
stockholders of the Company, except that outstanding awards granted under the Existing Plans
continue unaffected following such date.

(b) Expiration Date. No grant will be made under this Plan more than ten years after the
Effective Date, but all grants made on or prior to such date will continue in effect thereafter subject
to the terms thereof and of this Plan.

A-15

2014 ANNUAL REPORT

This Annual Report presents information for Sirius XM Holdings Inc. (“Holdings”). The terms
“we,” “us,” “our,” and “our company” as used herein and unless otherwise stated or indicated by
context, refer to Sirius XM Radio Inc. (“Sirius XM”) and its subsidiaries prior to the corporate
reorganization described below and to Holdings and its subsidiaries after such corporate
reorganization.

Sirius XM Holdings Inc.

Effective November 15, 2013, we completed a corporate reorganization. As part of the

reorganization, Holdings replaced Sirius XM as our publicly held corporation and Sirius XM became
a wholly-owned subsidiary of Holdings. Holdings was incorporated in the State of Delaware on
May 21, 2013. Holdings has no operations independent of its subsidiary Sirius XM.

Special Note About Forward-Looking Statements

We have made various statements in this Annual Report that may constitute “forward-looking

statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-
looking statements may also be made in our other reports filed with or furnished to the SEC, in our
press releases and in other documents. In addition, from time to time, we, through our
management, may make oral forward-looking statements. Forward-looking statements are subject to
risks and uncertainties, including those identified above, which could cause actual results to differ
materially from such statements. The words “will likely result,” “are expected to,” “will continue,” “is
anticipated,” “estimated,” “believe,” “intend,” “plan,” “may,” “should,” “could,” “would,” “likely,”
“projection,” “outlook” and similar expressions are intended to identify forward-looking statements.
We caution you that the risk factors described above are not exclusive. There may also be other
risks that we are unable to predict at this time that may cause actual results to differ materially
from those in forward-looking statements. New factors emerge from time to time, and it is not
possible for us to predict which will arise or to assess with any precision the impact of each factor
on our business or the extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking statements. Readers are
cautioned not to place undue reliance on these forward-looking statements, which speak only as of
the date on which they are made. We undertake no obligation to update publicly or revise any
forward-looking statements, except as required by law.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

(All dollar amounts referenced in this section are in thousands, unless otherwise stated)

Executive Summary

We broadcast music, sports, entertainment, comedy, talk, news, traffic and weather channels,
as well as infotainment services, in the United States on a subscription fee basis through our two
proprietary satellite radio systems. Subscribers can also receive music and other channels, plus
features such as SiriusXM On Demand and MySXM, over our Internet radio service, including
through applications for mobile devices. We are also a leader in providing connected vehicle
services. Our connected vehicle services are designed to enhance the safety, security and driving
experience for vehicle operators while providing marketing and operational benefits to automakers
and their dealers. Subscribers to our connected vehicle services are not included in our subscriber
count or subscriber-based operating metrics.

We have agreements with every major automaker (“OEMs”) to offer satellite radios in their
vehicles from which we acquire a majority of our subscribers. We also acquire subscribers through
marketing to owners of factory-installed satellite radios that are not currently subscribing to our
services. Additionally, we distribute our satellite radios through retail locations nationwide and
through our website. Satellite radio services are also offered to customers of certain daily rental car
companies.

1

As of December 31, 2014, we had 27,311,087 subscribers of which 22,522,638 were self-pay

subscribers and 4,788,449 were paid promotional subscribers. Our subscriber totals include
subscribers under our regular pricing plans; discounted pricing plans; subscribers that have prepaid,
including payments either made or due from automakers for subscriptions included in the sale or
lease price of a vehicle; subscribers to our Internet services who do not also have satellite radio
subscriptions; and certain subscribers to our weather, traffic, data and Backseat TV services who
do not also have satellite radio subscriptions.

Our primary source of revenue is subscription fees, with most of our customers subscribing on
an annual, semi-annual, quarterly or monthly basis. We offer discounts for prepaid and longer term
subscription plans as well as discounts for multiple subscriptions. We also derive revenue from
activation and other fees, the sale of advertising on select non-music channels, the direct sale of
satellite radios and accessories, and other ancillary services, such as our weather, traffic, data and
Backseat TV services.

In certain cases, automakers and dealers include a subscription to our radio services in the

sale or lease price of new vehicles or previously owned vehicles. The length of these trial
subscriptions varies but is typically three to twelve months. We receive subscription payments for
these trials from certain automakers. We also reimburse various automakers for certain costs
associated with satellite radios installed in new vehicles.

Liberty Media beneficially owns, directly and indirectly, over 50% of the outstanding shares of

our common stock. As a result, we are a “controlled company” for the purposes of the NASDAQ
corporate governance requirements. Liberty Media owns interests in a range of media,
communications and entertainment businesses.

We also have a 37% equity interest in Sirius XM Canada which offers satellite radio services in

Canada. Subscribers to the Sirius XM Canada service are not included in our subscriber count.

Results of Operations

Set forth below are our results of operations for the year ended December 31, 2014 compared

with the year ended December 31, 2013 and the year ended December 31, 2013 compared with
the year ended December 31, 2012.

For the Years Ended December 31,
2014
2012
2013

2014 vs 2013
Change

2013 vs 2012
Change

Amount

%

Amount

%

(in thousands)
Revenue:

Subscriber revenue . .
Advertising revenue . .
Equipment revenue . .
Other revenue . . . . . . .

$3,554,302
100,982
104,661
421,150

$3,284,660
89,288
80,573
344,574

$2,962,665
82,320
73,456
283,599

$269,642
11,694
24,088
76,576

Total revenue . . . . . . . . . . . .
Operating expenses:
Cost of services:

Revenue share

4,181,095

3,799,095

3,402,040

382,000

8% $

13%
30%
22%

10%

321,995
6,968
7,117
60,975

397,055

11%
8%
10%
22%

12%

and royalties . .

810,028

677,642

551,012

132,386

20%

126,630

23%

Programming

and content . . .
Customer service
and billing . . . . .

Satellite and

297,313

290,323

278,997

6,990

2%

11,326

370,585

320,755

294,980

49,830

16%

25,775

transmission . . .

86,013

79,292

72,615

6,721

8%

6,677

4%

9%

9%

Cost of

equipment . . . . .

44,397

26,478

31,766

17,919

Subscriber acquisition

costs . . . . . . . . . . . . . . . . . .
Sales and marketing. . . . . .

493,464
336,480

495,610
291,024

474,697
248,905

(2,146)
45,456

68%

—%
16%

(5,288)

(17)%

20,913
42,119

4%
17%

2

For the Years Ended December 31,
2014
2012
2013

2014 vs 2013
Change

2013 vs 2012
Change

Amount

%

Amount

%

(in thousands)
Engineering, design and

development . . . . . . . . . . .

$

62,784

$

57,969

$

48,843

$

4,815

8%

9,126

19%

General and

administrative . . . . . . . . . .

293,938

262,135

261,905

31,803

Depreciation and

amortization. . . . . . . . . . . .

266,423

253,314

266,295

13,109

Total operating expenses .

3,061,425

2,754,542

2,530,015

306,883

1,119,670

1,044,553

872,025

75,117

12%

5%

11%

7%

230

—%

(12,981)

(5)%

224,527

172,528

9%

20%

Income from operations. . .
Other income (expense):
Interest expense, net

of amounts
capitalized . . . . . . . . .

Loss on

extinguishment of
debt and credit
facilities, net . . . . . . .

Interest and

(269,010)

(204,671)

(265,321)

(64,339)

(31)%

60,650

23%

—

(190,577)

(132,726)

190,577

100%

(57,851)

(44)%

investment income .

15,498

6,976

716

8,522

122%

6,260

874%

Loss on change in

value of derivatives
Other (loss) income . .

(34,485)
(887)

(20,393)
1,204

—
(226)

(14,092)
(2,091)

(69)%
(174)%

(20,393)
1,430

nm
633%

Total other expense . . . . . .

(288,884)

(407,461)

(397,557)

118,577

29%

(9,904)

(2)%

Income before income

taxes . . . . . . . . . . . . . . . . . .

830,786

637,092

474,468

193,694

30%

162,624

34%

Income tax (expense)

benefit . . . . . . . . . . . . . . . . .

(337,545)

(259,877)

2,998,234

(77,668)

(30)% (3,258,111)

(109)%

Net income . . . . . . . . . . . . . .

$ 493,241

$ 377,215

$3,472,702

$116,026

31% $(3,095,487)

(89)%

nm—not meaningful

Our results of operations discussed below include the impact of purchase price accounting

adjustments associated with the July 2008 merger between our wholly owned subsidiary, Vernon
Merger Corporation, and XM Satellite Radio Holdings Inc. (the “Merger”). The purchase price
accounting adjustments related to the Merger, include the: (i) elimination of deferred revenue
associated with the investment in XM Canada, (ii) recognition of deferred subscriber revenues not
recognized in purchase price accounting, and (iii) elimination of the benefit of deferred credits on
executory contracts, which are primarily attributable to third party arrangements with an OEM and
programming providers. The deferred credits on executory contracts attributable to third party
arrangements with an OEM included in revenue share and royalties, subscriber acquisition costs,
and sales and marketing concluded with the expiration of the acquired contract during 2013. The
impact of these purchase price accounting adjustments is detailed in our Adjusted Revenues and
Operating Expenses tables on pages 19 through 20 of our glossary.

Total Revenue

Subscriber Revenue includes subscription, activation and other fees.
• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, subscriber revenue was
$3,554,302 and $3,284,660, respectively, an increase of 8%, or $269,642. The increase was
primarily attributable to a 6% increase in the daily weighted average number of subscribers,
the inclusion of a full year of subscription revenue generated by our connected vehicle
business and the increase in certain of our subscription rates beginning in January 2014.
These increases were partially offset by subscription discounts and limited channel line-up
plans offered through customer acquisition and retention programs, a change in an

3

agreement with an automaker and a rental car company, and an increasing number of
lifetime subscription plans that have reached full revenue recognition.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, subscriber revenue was

$3,284,660 and $2,962,665, respectively, an increase of 11%, or $321,995. The increase was
primarily attributable to a 9% increase in the daily weighted average number of subscribers,
the impact of the increase in certain of our subscription rates beginning in January 2012 as
more subscribers migrated to the higher rates, and an increase in subscriptions to premium
services, premier channels and Internet streaming, as well as the inclusion of connected
vehicle subscription revenue in 2013. These increases were partially offset by subscription
discounts offered through customer acquisition and retention programs, and an increasing
number of lifetime subscription plans that have reached full revenue recognition.

We expect subscriber revenues to increase based on the growth of our subscriber base,

including connected vehicle subscribers, changes in our subscription rates and the sale of additional
services to subscribers.

Advertising Revenue includes the sale of advertising on certain non-music channels.
• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, advertising revenue was
$100,982 and $89,288, respectively, an increase of 13%, or $11,694. The increase was
primarily due to a greater number of advertising spots sold and broadcast, as well as
increases in rates charged per spot.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, advertising revenue was
$89,288 and $82,320, respectively, an increase of 8%, or $6,968. The increase was primarily
due to a greater number of advertising spots sold and broadcast, as well as increases in
rates charged per spot.

We expect our advertising revenue to grow as more advertisers are attracted to our national

platform and growing subscriber base and as we launch additional non-music channels.
Equipment Revenue includes revenue and royalties from the sale of satellite radios,

components and accessories.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, equipment revenue was
$104,661 and $80,573, respectively, an increase of 30%, or $24,088. The increase was
driven by higher sales to distributors and royalties from OEM production, partially offset by
lower per unit revenue on direct to consumer sales.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, equipment revenue was
$80,573 and $73,456, respectively, an increase of 10%, or $7,117. The increase was driven
by royalties from higher OEM production, the mix of royalty eligible radios and, to a lesser
extent, improved aftermarket subsidies.

We expect equipment revenue to fluctuate based on OEM production for which we receive

royalty payments for our technology and, to a lesser extent, on the volume of equipment sales in
our aftermarket and direct to consumer business.

Other Revenue includes amounts earned from subscribers for the U.S. Music Royalty Fee,

revenue from our Canadian affiliate and ancillary revenues.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, other revenue was

$421,150 and $344,574, respectively, an increase of 22%, or $76,576. The increase was
driven by revenues from the U.S. Music Royalty Fee as the number of subscribers subject to
the 12.5% rate increased along with an overall increase in subscribers, by a change in an
agreement with a rental car company and the inclusion of a full year of other revenue
generated by our connected vehicle business.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, other revenue was

$344,574 and $283,599, respectively, an increase of 22%, or $60,975. The increase was
driven by revenues from the U.S. Music Royalty Fee as the number of subscribers increased
and subscribers on the 12.5% rate increased, and higher royalty revenue from Sirius XM
Canada.

We expect other revenue to increase as our growing subscriber base drives higher U.S. Music

Royalty Fees.

4

Operating Expenses

Revenue Share and Royalties include distribution and content provider revenue share, royalties

for broadcasting performance content and web streaming, and advertising revenue share.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, revenue share and

royalties were $810,028 and $677,642, respectively, an increase of 20%, or $132,386, and
increased as a percentage of total revenue. The increase was primarily attributable to the
elimination of the benefit to earnings from the amortization of deferred credits on executory
contracts initially recognized in purchase price accounting associated with the Merger, greater
revenues subject to royalty and/or revenue sharing arrangements, and a 5.6% increase in the
statutory royalty rate for the performance of sound recordings. For the year ended December
31, 2013, revenue share and royalties was positively impacted by a benefit of $122,534 to
earnings from the amortization of deferred credits on executory contracts associated with the
Merger.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, revenue share and

royalties were $677,642 and $551,012, respectively, an increase of 23%, or $126,630, and
increased as a percentage of total revenue. The increase was primarily attributable to greater
revenues subject to royalty and/or revenue sharing arrangements and a 12.5% increase in
the statutory royalty rate for the performance of sound recordings as well as a decrease in
the benefit to earnings from the amortization of deferred credits on executory contracts
initially recognized in purchase price accounting associated with the Merger.

We expect our revenue share and royalty costs to increase as our revenues grow and our
royalty rates increase. As determined by the Copyright Royalty Board’s decision, we paid royalties
of 9.5%, 9.0% and 8.0% of gross revenues, subject to certain exclusions, for the years ended
December 31, 2014, 2013 and 2012, respectively, and will pay 10.0% in 2015.

Programming and Content includes costs to acquire, create, promote and produce content. We
have entered into various agreements with third parties for music and non-music programming that
require us to pay license fees and other amounts.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, programming and content

expenses were $297,313 and $290,323, respectively, an increase of 2%, or $6,990, but
decreased as a percentage of total revenue. The increase was primarily due to higher
personnel costs, the reduction in the benefit to earnings from the purchase price accounting
adjustments associated with the Merger and the early termination of certain agreements,
partially offset by the renewal of certain licensing agreements at more cost effective terms.
• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, programming and content

expenses were $290,323 and $278,997, respectively, an increase of 4%, or $11,326, but
decreased as a percentage of total revenue. The increase was primarily due to reductions in
the benefit to earnings from purchase price accounting adjustments associated with the
Merger attributable to the amortization of the deferred credit on acquired programming
executory contracts and increased personnel costs.

We expect our programming and content expenses to fluctuate as we offer additional

programming, and renew or replace expiring agreements.

Customer Service and Billing includes costs associated with the operation and management of
internal and third party customer service centers, and our subscriber management systems as well
as billing and collection costs, transaction fees and bad debt expense.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, customer service and

billing expenses were $370,585 and $320,755, respectively, an increase of 16%, or $49,830,
and increased as a percentage of total revenue. The increase was primarily due to the
inclusion of a full year of costs associated with our connected vehicle services business,
higher subscriber volume driving increased subscriber contacts and increased bad debt
expense.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, customer service and

billing expenses were $320,755 and $294,980, respectively, an increase of 9%, or $25,775,

5

but remained flat as a percentage of total revenue. The increase was primarily due to efforts
to improve our customer service experience, resulting in higher spend on customer service
agents, staffing and training, higher subscriber volume driving increased subscriber contacts,
increased bad debt expense and higher technology costs.

We expect our customer service and billing expenses to increase as our subscriber base

grows.

Satellite and Transmission consists of costs associated with the operation and maintenance of
our terrestrial repeater networks; satellites; satellite telemetry, tracking and control systems; satellite
uplink facilities; broadcast studios; and delivery of our Internet streaming service.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, satellite and transmission

expenses were $86,013 and $79,292, respectively, an increase of 8%, or $6,721, but
remained flat as a percentage of total revenue. The increase was primarily due to increased
personnel costs, costs associated with our Internet streaming operations, satellite insurance
expense, and terrestrial repeater network costs.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, satellite and transmission

expenses were $79,292 and $72,615, respectively, an increase of 9%, or $6,677, but
remained flat as a percentage of total revenue. The increase was primarily due to increased
costs associated with our Internet streaming operations.

We expect satellite and transmission expenses to increase slightly as higher Internet streaming

and terrestrial repeater network costs are partially offset by decreases in satellite insurance costs.

Cost of Equipment includes costs from the sale of satellite radios, components and accessories

and provisions for inventory allowance attributable to products purchased for resale in our direct to
consumer distribution channels.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, cost of equipment was
$44,397 and $26,478, respectively, an increase of 68%, or $17,919, and increased as a
percentage of equipment revenue. The increase was primarily due to higher sales to
distributors, partially offset by lower costs per unit on direct to consumer sales.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, cost of equipment was
$26,478 and $31,766, respectively, a decrease of 17%, or $5,288, and decreased as a
percentage of equipment revenue. The decrease was primarily due to lower average cost per
product sold and lower inventory reserves, partially offset by higher direct to consumer
volume compared to prior year periods.

We expect cost of equipment to fluctuate with changes in sales and inventory valuations.
Subscriber Acquisition Costs include hardware subsidies paid to radio manufacturers,
distributors and automakers; subsidies paid for chipsets and certain other components used in
manufacturing radios; device royalties for certain radios and chipsets; commissions paid to
automakers and retailers; product warranty obligations; freight; and provisions for inventory
allowances attributable to inventory consumed in our OEM and retail distribution channels. The
majority of subscriber acquisition costs are incurred and expensed in advance of, or concurrent
with, acquiring a subscriber. Subscriber acquisition costs do not include advertising costs,
marketing, loyalty payments to distributors and dealers of satellite radios or revenue share
payments to automakers and retailers of satellite radios.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, subscriber acquisition

costs were $493,464 and $495,610, respectively, a decrease of $2,146, and decreased as a
percentage of total revenue. Improved OEM subsidy rates per vehicle and a change in a
contract with an automaker decreased subscriber acquisition costs. The decrease was
partially offset by the elimination of the benefit to earnings in 2014 from the amortization of
deferred credits on executory contracts initially recognized in purchase price accounting
associated with the Merger and increased subsidy costs related to a larger number of
satellite radio installations in new vehicles. For the year ended December 31, 2013, the
benefit to earnings from amortization of deferred credits was $64,365.

6

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, subscriber acquisition

costs were $495,610 and $474,697, respectively, an increase of 4%, or $20,913, but
decreased as a percentage of total revenue. The increase was primarily a result of higher
subsidies related to increased OEM installations and lower benefit to earnings from the
amortization of the deferred credit for acquired executory contracts recognized in purchase
price accounting associated with the Merger, partially offset by improved OEM subsidy rates
per vehicle.

We expect subscriber acquisition costs to fluctuate with OEM installations and aftermarket

volume; however, the cost of subsidized radio components is expected to decline. We intend to
continue to offer subsidies, commissions and other incentives to acquire subscribers.

Sales and Marketing includes costs for marketing, advertising, media and production, including

promotional events and sponsorships; cooperative marketing; and personnel. Marketing costs
include expenses related to direct mail, outbound telemarketing and email communications.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, sales and marketing

expenses were $336,480 and $291,024, respectively, an increase of 16%, or $45,456, and
increased as a percentage of total revenue. The increase was primarily due to additional
subscriber communications and retention programs associated with a greater number of
subscribers and promotional trials, the inclusion of a full year of costs associated with our
connected vehicle services business, increased personnel costs, and the elimination of the
benefit to earnings in 2014 from the amortization of the deferred credit for acquired executory
contracts recognized in purchase price accounting associated with the Merger; partially offset
by lower loyalty costs due a change in a contract with an automaker. The benefit to earnings
from the amortization of the deferred credit for acquired executory contracts for the year
ended December 31, 2013 was $12,922.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, sales and marketing

expenses were $291,024 and $248,905, respectively, an increase of 17%, or $42,119, and
increased as a percentage of total revenue. The increase was primarily due to additional
subscriber communications and retention programs associated with a greater number of
subscribers and promotional trials.

We anticipate that sales and marketing expenses will increase as we expand programs to

retain our existing subscribers, win back former subscribers, and attract new subscribers.

Engineering, Design and Development consists primarily of compensation and related costs to

develop chipsets and new products and services, research and development for broadcast
information systems and costs associated with the incorporation of our radios into new vehicles
manufactured by automakers.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, engineering, design and

development expenses were $62,784 and $57,969, respectively, an increase of 8%, or
$4,815, but remained flat as a percentage of total revenue. The increase was driven primarily
by the inclusion of a full year of costs associated with our connected vehicle services
business and higher personnel costs.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, engineering, design and
development expenses were $57,969 and $48,843, respectively, an increase of 19%, or
$9,126, but remained flat as a percentage of total revenue. The increase was driven primarily
by higher product development costs, costs related to enhanced subscriber features and
functionality for our service, and by the reversal of certain non-recurring engineering charges
that were recorded in the second quarter of 2012.

We expect engineering, design and development expenses to increase in future periods as we

continue to develop our products and services.

General and Administrative primarily consists of compensation and related costs for personnel

and facilities, and include costs related to our finance, legal, human resources and information
technologies departments.

7

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, general and

administrative expenses were $293,938 and $262,135, respectively, an increase of 12%, or
$31,803, and remained flat as a percentage of total revenue. The increase was primarily
driven by the inclusion of a full year of costs associated with our connected vehicle services
business, as well as higher legal, personnel and facilities costs.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, general and

administrative expenses were $262,135 and $261,905, respectively, an increase of less than
1%, or $230, but decreased as a percentage of total revenue. The increase was primarily
due to higher information technology costs, offset by lower legal costs.

We expect our general and administrative expenses to increase in future periods as a result of,

among other things, enhanced information technology, on-going legal costs and personnel costs to
support the growth of our business.

Depreciation and Amortization represents the recognition in earnings of the acquisition cost of
assets used in operations, including our satellite constellations, property, equipment and intangible
assets, over their estimated service lives.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, depreciation and

amortization expense was $266,423 and $253,314, respectively, an increase of 5%, or
$13,109, but decreased as a percentage of total revenue. Depreciation and amortization
expense increased as a result of the inclusion of costs associated with our connected vehicle
services business and additional assets placed in-service, including our FM-6 satellite which
was placed in-service in late 2013. The increase was offset by a reduction of amortization
associated with the stepped-up basis in assets acquired in the Merger (including intangible
assets, satellites, property and equipment) through the end of their estimated useful lives and
certain satellites reaching the end of their estimated useful lives.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, depreciation and
amortization expense was $253,314 and $266,295, respectively, a decrease of 5%, or
$12,981, and decreased as a percentage of total revenue. The decrease was driven by
certain satellites reaching the end of their estimated useful lives, partially offset by additional
assets placed in-service.

Other Income (Expense)

Interest Expense, Net of Amounts Capitalized, includes interest on outstanding debt, reduced
by interest capitalized in connection with the construction of satellites and related launch vehicles.
• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, interest expense was
$269,010 and $204,671, respectively, an increase of 31%, or $64,339. The increase was
primarily due to higher average debt and a reduction in interest capitalized following the
launch of our FM-6 satellite. The increase was partially offset by lower average interest rates
resulting from the redemption or repayment of higher interest rate debt throughout 2013.
• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, interest expense was
$204,671 and $265,321, respectively, a decrease of 23%, or $60,650. The decrease was
primarily due to lower average interest rates resulting from the redemption or repayment of
$2,535,500 of higher interest rate debt throughout 2012 and 2013, which was replaced with
$2,650,000 of lower interest rate debt.

We expect interest expense to increase in future periods to the extent our total debt

outstanding increases.

Loss on Extinguishment of Debt and Credit Facilities, Net, includes losses incurred as a result

of the conversion and retirement of certain debt.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, loss on extinguishment of

debt and credit facilities, net, was $0 and $190,577, respectively. During the year ended
December 31, 2013, a loss was recorded on the extinguishment of our then outstanding
7.625% Senior Notes due 2018 and 8.75% Senior Notes due 2015.

8

• 2013 vs. 2012: For the year ended December 31, 2013, loss on extinguishment of debt and
credit facilities, net, was $190,577. The loss in 2013 was recorded on the extinguishment of
our 7.625% Senior Notes due 2018 and our 8.75% Senior Notes due 2015. During the year
ended December 31, 2012, a $132,726 loss was recorded on the extinguishment of our 13%
Senior Notes due 2013 and our 9.75% Senior Secured Notes due 2015.

Interest and Investment Income includes realized gains and losses, interest income, and our

share of the income or loss of Sirius XM Canada.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, interest and investment

income was $15,498 and $6,976, respectively. The income for the year ended December 31,
2014 was driven by the dividends received from Sirius XM Canada, our share of Sirius XM
Canada’s net income and income from the conversion of certain debentures into shares of
Sirius XM Canada, partially offset by the amortization expense related to our equity method
intangible assets. The interest and investment income for 2013 was primarily due to the
inclusion of our share of Sirius XM Canada’s net income, partially offset by the amortization
expense related to our equity method intangible assets.

• 2013 vs. 2012: For the year ended December 31, 2013, interest and investment income was
$6,976 compared to $716 in 2012. The interest and investment income for 2013 and 2012
was primarily due to our share of Sirius XM Canada’s net income, partially offset by the
amortization expense related to our equity method intangible assets.

Loss on Change In Value of Derivatives represents the change in fair value of the

commitments under the share repurchase agreement with Liberty Media, which are accounted for
as a derivative.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, the loss on change in

value of derivatives was $34,485 and $20,393, respectively. The loss resulted from a change
in the market value of our common stock to be purchased under the share repurchase
agreement with Liberty Media. On April 25, 2014, we completed the final purchase
installment under this share repurchase agreement and repurchased $340,000 of our shares
of common stock from Liberty Media at a price of $3.66 per share.

• 2013 vs. 2012: For the year ended December 31, 2013, net loss on change in value of
derivatives was $20,393 which resulted from the change in value of the shares to be
repurchased under the share repurchase agreement with Liberty Media.

Income Taxes

Income Tax (Expense) Benefit includes the change in our deferred tax assets, foreign

withholding taxes and current federal and state tax expenses.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, income tax expense was

$337,545 and $259,877, respectively. Our annual effective tax rate for the year ended
December 31, 2014 was 41%. The primary driver for the increase over the statutory rate is
related to the $34,485 loss on the change in fair value of the derivative related to the share
repurchase agreement with Liberty Media.

• 2013 vs. 2012: For the year ended December 31, 2013, income tax expense was $259,877
compared to an income tax benefit of $2,998,234 for 2012. Our annual effective tax rate for
the year ending December 31, 2013 was 41%. The primary driver for the increase over the
statutory rate is a result of $9,545 of non-deductible expenses, primarily related to the loss
on change in value of derivatives. For the year ended December 31, 2012, we released
$3,195,651 of valuation allowance due to the cumulative positive evidence that it is more
likely than not that our deferred tax assets will be realized.

We account for the effect of tax law changes in the quarter in which they are enacted. Certain

proposed tax legislation would reduce significantly our deferred tax asset related to net operating
loss carryforwards for the District of Columbia. The final tax legislation may result in the
establishment of a valuation allowance and may adversely impact the tax rate in the quarter the
change occurs.

9

Key Operating Metrics

In this section, we present certain financial and operating performance measures that are not

calculated and presented in accordance with generally accepted accounting principles in the United
States (“Non-GAAP”). These metrics include: average monthly revenue per subscriber, or ARPU;
customer service and billing expenses, per average subscriber; subscriber acquisition cost, or SAC,
per installation; free cash flow; and adjusted EBITDA. These measures exclude the impact of share-
based payment expense and certain purchase price accounting adjustments related to the Merger,
which include the: (i) elimination of deferred revenue associated with the investment in XM Canada,
(ii) recognition of deferred subscriber revenues not recognized in purchase price accounting, and
(iii) elimination of the benefit of deferred credits on executory contracts, which are primarily
attributable to third party arrangements with an OEM and programming providers. We use these
Non-GAAP financial measures to manage our business, to set operational goals and as a basis for
determining performance-based compensation for our employees.

Free cash flow is a metric that our management and board of directors use to evaluate the
cash generated by our operations, net of capital expenditures and other investment activity. In a
capital intensive business, with significant investments in satellites, we look at our operating cash
flow, net of these investing cash outflows, to determine cash available for future subscriber
acquisition and capital expenditures, to repurchase or retire debt, to acquire other companies and to
evaluate our ability to return capital to stockholders. We believe free cash flow is an indicator of the
long-term financial stability of our business. Free cash flow, which is reconciled to “Net cash
provided by operating activities,” is a Non-GAAP financial measure. This measure can be calculated
by deducting amounts under the captions “Additions to property and equipment” and deducting or
adding Restricted and other investment activity from “Net cash provided by operating activities” from
the audited consolidated statements of cash flows. Free cash flow should be used in conjunction
with other GAAP financial performance measures and may not be comparable to free cash flow
measures presented by other companies. Free cash flow should be viewed as a supplemental
measure rather than an alternative measure of cash flows from operating activities, as determined
in accordance with GAAP. Free cash flow is limited and does not represent remaining cash flows
available for discretionary expenditures due to the fact that the measure does not deduct the
payments required for debt maturities. We believe free cash flow provides useful supplemental
information to investors regarding our current and projected cash flow, along with other GAAP
measures (such as cash flows from operating and investing activities), to determine our financial
condition, and to compare our operating performance to other communications, entertainment and
media companies.

We believe these Non-GAAP financial measures provide useful information to investors
regarding our financial condition and results of operations. We believe investors find these Non-
GAAP financial performance measures useful in evaluating our core trends because it provides a
direct view of our underlying contractual costs. We believe investors use our current and projected
adjusted EBITDA to estimate our current or prospective enterprise value and to make investment
decisions. By providing these Non-GAAP financial measures, together with the reconciliations to the
most directly comparable GAAP measure, we believe we are enhancing investors’ understanding of
our business and our results of operations.

These Non-GAAP financial measures should be viewed in addition to, and not as an alternative

for or superior to, our reported results prepared in accordance with GAAP. In addition, these Non-
GAAP financial measures may not be comparable to similarly-titled measures by other companies.
Please refer to the glossary (pages 18 through 22) for a further discussion of such Non-GAAP
financial measures and reconciliations to the most directly comparable GAAP measure. The
following table contains our key operating metrics based on our adjusted results of operations for
the years ended December 31, 2014, 2013 and 2012. Subscribers to our connected vehicle
services are not included in our subscriber count or subscriber-based operating metrics:

10

(in thousands, except for subscriber, per subscriber
and per installation amounts)

Self-pay subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Paid promotional subscribers . . . . . . . . . . . . . . . . . . . . . . . .
Ending subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Self-pay subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Paid promotional subscribers . . . . . . . . . . . . . . . . . . . . . . . .
Net additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unaudited
For the Years Ended December 31,
2013

2014

2012

22,522,638
4,788,449
27,311,087

1,440,821
310,956
1,751,777

21,081,817
4,477,493
25,559,310

1,511,543
147,431
1,658,974

19,570,274
4,330,062
23,900,336

1,661,532
345,980
2,007,512

Daily weighted average number of subscribers . . . . . . . . .

26,283,785

24,886,300

22,794,170

Average self-pay monthly churn . . . . . . . . . . . . . . . . . . . . . . .

New vehicle consumer conversion rate. . . . . . . . . . . . . . . . .

1.9%

41%

1.8%

44%

1.9%

45%

ARPU(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SAC, per installation(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and billing expenses, per average

subscriber(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Free cash flow(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

12.38
34

$
$

12.23
43

$
1.07
$ 1,155,776
$ 1,467,775

$
1.06
927,496
$
$ 1,166,140

$
$

$
$
$

12.00
47

1.07
709,446
920,343

(1) See pages 18 through 22 for glossary and a reconciliation to the most directly comparable GAAP

measure.

Subscribers. At December 31, 2014, we had 27,311,087 subscribers, an increase of 1,751,777

subscribers, or 7%, from the 25,559,310 subscribers as of December 31, 2013.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, net additions were

1,751,777 and 1,658,974, respectively, an increase of 6%, or 92,803. An increase in paid
promotional subscribers in 2014 compared to 2013 was partially offset by a slight decline in
self-pay net additions for the same period. The increase in paid promotional net additions
was due to a growth in sales by automakers offering paid trial subscriptions. Self-pay net
additions declined slightly in 2014 compared to 2013 as record new and used car
conversions were offset by an increase in churn associated with our larger subscriber base.
The increase in churn was primarily attributed to an increase in existing self-pay subscribers
migrating to unpaid trials.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, net additions were

1,658,974 and 2,007,512, respectively, a decrease of 17%, or 348,538. Self-pay net additions
declined in 2013 compared to 2012 primarily due to higher vehicle turnover rates. Paid
promotional net additions declined, in part, as a result of a change from a paid trial to an
unpaid trial in the fourth quarter of 2013 pursuant to an agreement with an OEM, resulting in
a substantial volume of paid promotional trial deactivations without the corresponding paid
trial starts in the same period.

Average Self-pay Monthly Churn is derived by dividing the monthly average of self-pay
deactivations for the period by the average number of self-pay subscribers for the period. (See
accompanying glossary on pages 18 through 22 for more details.)

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, our average self-pay
monthly churn rate was 1.9% and 1.8%, respectively. The increase was due to increased
vehicle related churn associated with existing self-pay subscribers migrating to unpaid trials,
offset by improvements in voluntary churn.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, our average self-pay

monthly churn rate was 1.8% and 1.9%, respectively. The decrease was due to a higher mix
of existing subscribers migrating to paid trials in new vehicles which are not included in
average self-pay churn.

11

New Vehicle Consumer Conversion Rate is the percentage of owners and lessees of new
vehicles that receive our service and convert to become self-paying subscribers after an initial
promotional period. The metric excludes rental and fleet vehicles. (See accompanying glossary on
pages 18 through 22 for more details).

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, the new vehicle

consumer conversion rate was 41% and 44%, respectively. The decrease in the new vehicle
consumer conversion rate was primarily due to an increased penetration rate and lower
conversion of first-time satellite enabled car buyers and lessees.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, the new vehicle

consumer conversion rate was 44% and 45%, respectively. The decrease in the new vehicle
consumer conversion rate was primarily due to the mix of sales by OEMs.

ARPU is derived from total earned subscriber revenue (excluding revenue derived from our

connected vehicle services business), net advertising revenue and other subscription-related
revenue, net of purchase price accounting adjustments, divided by the number of months in the
period, divided by the daily weighted average number of subscribers for the period. (For a
reconciliation to GAAP see the accompanying glossary on pages 18 through 22 for more details.)
• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, ARPU was $12.38 and
$12.23, respectively. The increase was driven primarily by the contribution of the U.S. Music
Royalty Fee, and the impact of the increase in certain of our subscription rates beginning in
January 2014. The positive result was partially offset by growth in subscription discounts and
limited channel line-up plans offered through our customer acquisition and retention
programs, lifetime subscription plans that have reached full revenue recognition and changes
in contracts with an automaker and a rental car company.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, ARPU was $12.23 and
$12.00, respectively. The increase was driven primarily by the contribution of the U.S. Music
Royalty Fee, the impact of the increase in certain of our subscription rates beginning in
January 2012, and an increase in subscriptions to premium services, partially offset by
subscription discounts offered through customer acquisition and retention programs, and
lifetime subscription plans that have reached full revenue recognition.

SAC, Per Installation, is derived from subscriber acquisition costs and margins from the sale of

radios, components and accessories, excluding purchase price accounting adjustments, divided by
the number of satellite radio installations in new vehicles and shipments of aftermarket radios for
the period. (For a reconciliation to GAAP see the accompanying glossary on pages 18 through 22
for more details.)

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, SAC, per installation,

was $34 and $43, respectively. The decrease was primarily due to improvements in
contractual OEM rates.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, SAC, per installation,
was $43 and $47, respectively. The decrease was primarily due to lower subsidies per
vehicle.

Customer Service and Billing Expenses, Per Average Subscriber, is derived from total customer

service and billing expenses, excluding connected vehicle customer service and billing expenses
and share-based payment expense, divided by the number of months in the period, divided by the
daily weighted average number of subscribers for the period. (For a reconciliation to GAAP see the
accompanying glossary on pages 18 through 22 for more details.)

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, customer service and
billing expenses, per average subscriber, were $1.07 and $1.06, respectively. The increase
was primarily driven by increased bad debt expense.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, customer service and

billing expenses, per average subscriber, were $1.06 and $1.07, respectively. The decrease

12

was primarily driven by higher subscriber growth compared to spend for agent staffing and
training.

Free Cash Flow includes the net cash provided by operations, additions to property and

equipment, and restricted and other investment activity. (For a reconciliation to GAAP see the
accompanying glossary on pages 18 through 22 for more details.)

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, free cash flow was

$1,155,776 and $927,496, respectively, an increase of $228,280. The increase was primarily
driven by higher net cash provided by operating activities from improved performance,
collections from subscribers and distributors, the absence of satellite construction related
payments and dividends received from Sirius XM Canada, partially offset by payments
related to improvements to our terrestrial repeater network.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, free cash flow was

$927,496 and $709,446, respectively, an increase of $218,050. The increase was primarily
driven by higher net cash provided by operating activities from improved operating
performance, lower interest payments, and higher collections from subscribers and
distributors, partially offset by payments related to the launch of our FM-6 satellite and the
purchase of certain long-lead parts for a future satellite.

Adjusted EBITDA. EBITDA is defined as net income before interest and investment income
(loss); interest expense, net of amounts capitalized; income tax (expense) benefit and depreciation
and amortization. Adjusted EBITDA excludes the impact of other income and expense, losses on
extinguishment of debt, loss on change in value of derivatives as well as certain other non-cash
charges, such as certain purchase price accounting adjustments and share-based payment
expense. (For a reconciliation to GAAP see the accompanying glossary on pages 18 through 22 for
more details.)

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, adjusted EBITDA was

$1,467,775 and $1,166,140, respectively, an increase of 26%, or $301,635. The increase was
due to growth in adjusted revenues primarily as a result of the increase in our subscriber
base and certain of our subscription rates, improved revenue share and OEM subsidy rates
per vehicle, and the renewal of certain programming agreements at more cost effective
terms; partially offset by higher legal expenses and costs associated with the growth in our
revenues and subscriber base.

• 2013 vs. 2012: For the years ended December 31, 2013 and 2012, adjusted EBITDA was

$1,166,140 and $920,343, respectively, an increase of 27%, or $245,797. The increase was
primarily due to increases in adjusted revenues, partially offset by increases in expenses
included in adjusted EBITDA. The increase in adjusted revenues was primarily due to the
increase in our subscriber base and certain of our subscription rates. The increase in
expenses was primarily driven by higher revenue share and royalties expenses associated
with growth in revenues, sales and marketing costs related to subscriber communications and
retention marketing, customer service and billing costs related to increased agent training and
staffing as well as subscriber volume and subscriber acquisition costs.

Liquidity and Capital Resources

Cash Flows for the year ended December 31, 2014 compared with the year ended December 31,
2013 and the year ended December 31, 2013 compared with the year ended December 31, 2012.

13

As of December 31, 2014 and December 31, 2013, we had $147,724 and $134,805,

respectively, of cash and cash equivalents. The following table presents a summary of our cash
flow activity for the periods set forth below:

For the Years Ended December 31,
2012
2014

2013

2014 vs. 2013

2013 vs. 2012

(in thousands)
Net cash provided by operating

activities . . . . . . . . . . . . . . . . . . . . . $ 1,253,244

$1,102,832 $ 806,765

$ 150,412

$ 296,067

Net cash used in investing

activities . . . . . . . . . . . . . . . . . . . . .

(96,324)

(700,688)

(97,319)

604,364

(603,369)

Net cash used in financing

activities . . . . . . . . . . . . . . . . . . . . .
Net increase (decrease) in cash
and cash equivalents . . . . . . . . .

Cash and cash equivalents at

beginning of period . . . . . . . . . . .

Cash and cash equivalents at

(1,144,001)

(788,284)

(962,491)

(355,717)

174,207

12,919

(386,140)

(253,045)

399,059

(133,095)

134,805

520,945

773,990

(386,140)

(253,045)

end of period . . . . . . . . . . . . . . . . $

147,724 $ 134,805 $ 520,945

$ 12,919

$(386,140)

Cash Flows Provided by Operating Activities

Cash flows provided by operating activities increased by $150,412 to $1,253,244 for the year

ended December 31, 2014 from $1,102,832 for the year ended December 31, 2013. Cash flows
provided by operating activities increased by $296,067 to $1,102,832 for the year ended December
31, 2013 from $806,765 for the year ended December 31, 2012.

Our largest source of cash provided by operating activities is generated by subscription and

subscription-related revenues. We also generate cash from the sale of advertising on certain non-
music channels and the sale of satellite radios, components and accessories. Our primary uses of
cash from operating activities include revenue share and royalty payments to distributors and
content providers, and payments to radio manufacturers, distributors and automakers. In addition,
uses of cash from operating activities include payments to vendors to service, maintain and acquire
subscribers, general corporate expenditures, and compensation and related costs.

Cash Flows Used in Investing Activities

Cash flows used in investing activities are primarily due to additional spending to improve our

terrestrial repeater network and for capitalized software, partially offset by the special one-time
dividend received from Sirius XM Canada of $24,178. We expect to continue to incur significant
costs to improve our terrestrial repeater network and broadcast and administrative infrastructure. In
2013, our cash flows used in investing activities included $525,352 related to our acquisition of the
connected vehicle business of Agero, Inc. In 2012, our cash flows used in investing activities
primarily related to capital expenditures for property and equipment.

Cash Flows Used in Financing Activities

Cash flows used in financing activities consists of the issuance and repayment of long-term

debt, cash used in our stock option program and the purchase of common stock under our share
repurchase program. Proceeds from long-term debt, related party debt and equity issuances have
been used to fund our operations, acquire the connected vehicle business of Agero, Inc., construct
and launch new satellites and invest in other infrastructure improvements.

Cash flows used in financing activities in 2014 were primarily due to the purchase of shares of
our common stock under our repurchase program for $2,496,799 and repayments under the Credit
Facility. In 2014, we issued $1,500,000 aggregate principal amount of 6.00% Senior Notes due
2024. Cash flows used in financing activities in 2013 were primarily due to the purchase of shares
of our common stock under our share repurchase program for $1,762,360, and the extinguishment
of $800,000 of our then outstanding 8.75% Senior Notes due 2015 and $700,000 of our then

14

outstanding 7.625% Senior Notes due 2018. In 2013, we issued $650,000 aggregate principal
amount of 5.875% Senior Notes due 2020, $600,000 aggregate principal amount of 5.75% Senior
Notes due 2021, $500,000 aggregate principal amount of 4.25% Senior Notes due 2020 and
$500,000 aggregate principal amount of 4.625% Senior Notes due 2023. Cash flows used in
financing activities in 2012 were primarily due to the repayment of the remaining balance of our
then outstanding 13% Senior Notes due 2013 and our then outstanding 9.75% Senior Secured
Notes due 2015, partially offset by the issuance of our 5.25% Senior Notes due 2022 and the
exercise of options.

Future Liquidity and Capital Resource Requirements

Based upon our current business plans, we expect to fund operating expenses, capital
expenditures, working capital requirements, interest payments, taxes and scheduled maturities of
our debt with existing cash, cash flow from operations and borrowings under our Credit Facility. We
believe that we have sufficient cash and cash equivalents as well as debt capacity to cover our
estimated short-term and long-term funding needs, stock repurchases and strategic opportunities.

Our ability to meet our debt and other obligations depends on our future operating performance

and on economic, financial, competitive and other factors. We continually review our operations for
opportunities to adjust the timing of expenditures to ensure that sufficient resources are maintained.

We regularly evaluate our business plans and strategy. These evaluations often result in
changes to our business plans and strategy, some of which may be material and significantly
change our cash requirements. These changes in our business plans or strategy may include: the
acquisition of unique or compelling programming; the introduction of new features or services;
significant new or enhanced distribution arrangements; investments in infrastructure, such as
satellites, equipment or radio spectrum; and acquisitions, including acquisitions that are not directly
related to our satellite radio business.

Stock Repurchase Program

Since December 2012, our board of directors has approved for repurchase an aggregate of
$6,000,000 of our common stock. Our board of directors did not establish an end date for this stock
repurchase program. Shares of common stock may be purchased from time to time on the open
market, pursuant to pre-set trading plans meeting the requirements of Rule 10b5-1 under the
Exchange Act, in privately negotiated transactions, including transactions with Liberty Media and its
affiliates, or otherwise.

As of December 31, 2014, our cumulative repurchases since December 2012 under our stock

repurchase program totaled 1,259,274,498 shares for $4,285,192, and $1,714,808 remained
available under our stock repurchase program. We expect to fund future repurchases through a
combination of cash on hand, cash generated by operations and future borrowings.

Debt Covenants

The indentures governing Sirius XM’s senior notes, and the agreement governing Sirius XM’s

Credit Facility include restrictive covenants. As of December 31, 2014, we were in compliance with
such covenants. For a discussion of our “Debt Covenants,” refer to Note 14 to our consolidated
financial statements in this Annual Report.

Off-Balance Sheet Arrangements

We do not have any significant off-balance sheet arrangements other than those disclosed in

Note 17 to our consolidated financial statements in this Annual Report that are reasonably likely to
have a material effect on our financial condition, results of operations, liquidity, capital expenditures
or capital resources.

15

Contractual Cash Commitments

For a discussion of our “Contractual Cash Commitments,” refer to Note 17 to our consolidated

financial statements in this Annual Report.

Related Party Transactions

For a discussion of “Related Party Transactions,” refer to Note 12 to our consolidated financial

statements in this Annual Report.

Critical Accounting Policies and Estimates

Our consolidated financial statements are prepared in accordance with GAAP, which requires
management to make estimates and assumptions that affect the reported amounts of assets and
liabilities at the date of the financial statements and the reported amounts of revenues and
expenses during the periods. Accounting estimates require the use of significant management
assumptions and judgments as to future events, and the effect of those events cannot be predicted
with certainty. The accounting estimates will change as new events occur, more experience is
acquired and more information is obtained. We evaluate and update our assumptions and estimates
on an ongoing basis and use outside experts to assist in that evaluation when we deem necessary.
We have identified all significant accounting policies in Note 3 to our consolidated financial
statements in this Annual Report.

Goodwill. Goodwill represents the excess of the purchase price over the estimated fair value of

net tangible and identifiable intangible assets acquired in business combinations. Our annual
impairment assessment of our single reporting unit is performed as of the fourth quarter of each
year. Assessments are performed at other times if events or circumstances indicate it is more likely
than not that the asset is impaired. Step one of the impairment assessment compares the fair value
of the entity to its carrying value and if the fair value exceeds its carrying value, goodwill is not
impaired. If the carrying value exceeds the fair value, the implied fair value of goodwill is compared
to the carrying value of goodwill; an impairment loss will be recorded for the amount the carrying
value exceeds the implied fair value. Our quantitative assessment is based on our enterprise fair
value. At the date of our annual assessment for 2014, the fair value of our single reporting unit
substantially exceeded its carrying value and therefore was not at risk of failing step one of ASC
350-20, Goodwill. Subsequent to our annual evaluation of the carrying value of goodwill, there were
no events or circumstances that triggered the need for an interim evaluation for impairment. As a
result, there were no impairment charges to our goodwill during the years ended December 31,
2014 or 2013.

Long-Lived and Indefinite-Lived Assets. We carry our long-lived assets at cost less
accumulated amortization and depreciation. We review our long-lived assets for impairment
whenever events or changes in circumstances indicate that the carrying amount of an asset is not
recoverable. At the time an impairment in the value of a long-lived asset is identified, the
impairment is measured as the amount by which the carrying amount of a long-lived asset exceeds
its fair value.

Our annual impairment assessment of indefinite-lived assets, our FCC licenses and XM

trademark, is performed as of the fourth quarter of each year and an assessment is made at other
times if events or changes in circumstances indicate that it is more likely than not that the asset is
impaired. ASU 2012-02, Testing Indefinite-Lived Intangible Assets for Impairment, establishes an
option to first perform a qualitative assessment to determine whether it is more likely than not that
an asset is impaired. If the qualitative assessment supports that it is more likely than not that the
fair value of the asset exceeds its carrying value, a company is not required to perform a
quantitative impairment test. If the qualitative assessment does not support the fair value of the
asset, then a quantitative assessment is performed. During the fourth quarter of 2014, a qualitative
impairment analysis was performed and we determined that the fair value of our FCC licenses and
trademark substantially exceeded the carrying value and therefore was not at risk of impairment.
Our qualitative assessment includes the consideration of our long-term financial projections, current

16

and historical weighted average cost of capital and liquidity factors, legal and regulatory issues and
industry and market pressures. Subsequent to our annual evaluation of the carrying value of our
long-lived assets, there were no events or circumstances that triggered the need for an impairment
evaluation.

There were no changes in the carrying value of our indefinite life intangible assets during the

years ended December 31, 2014 or 2013.

Useful Life of Broadcast/Transmission System. Our satellite system includes the costs of our

satellite construction, launch vehicles, launch insurance, capitalized interest, spare satellites,
terrestrial repeater network and satellite uplink facilities. We monitor our satellites for impairment
whenever events or changes in circumstances indicate that the carrying amount of the asset is not
recoverable.

We operate five in-orbit Sirius satellites, FM-1, FM-2, FM-3, FM-5 and FM-6. Our FM-1 and

FM-2 satellites were launched in 2000 and reached the end of their depreciable lives in 2013, but
are still in operation. We estimate that our FM-3 and FM-5 satellites launched in 2000 and 2009,
respectively, will operate effectively through the end of their depreciable lives in 2015 and 2024,
respectively. Our FM-6 satellite that was launched in 2013 is currently used as an in-orbit spare
that is planned to start full-time operation in 2015 and is expected to operate effectively through the
end of its depreciable life in 2028.

We operate four in-orbit XM satellites, XM-1, XM-3, XM-4 and XM-5. Our XM-1 satellite

reached the end of its depreciable life in 2013 and will be de-orbited in 2015. We estimate that our
XM-3 and XM-4 satellites launched in 2005 and 2006, respectively, will reach the end of their
depreciable lives in 2020 and 2021, respectively. Our XM-5 satellite was launched in 2010, is used
as an in-orbit spare and is expected to reach the end of its depreciable life in 2025.

Our satellites have been designed to last fifteen-years, which is consistent with our satellite

performance incentives. Our in-orbit satellites may experience component failures which could
adversely affect their useful life. We monitor the operating condition of our in-orbit satellites and if
events or circumstances indicate that the depreciable lives of our in-orbit satellites have changed,
we will modify the depreciable life accordingly. If we were to revise our estimates, our depreciation
expense would change.

Income Taxes. Deferred income taxes are recognized for the tax consequences related to
temporary differences between the carrying amount of assets and liabilities for financial reporting
purposes and the amounts used for tax purposes, based on enacted tax laws and statutory tax
rates applicable to the periods in which the differences are expected to affect taxable income. In
determining the period in which related tax benefits are realized for book purposes, excess share-
based compensation deductions included in net operating losses are realized after regular net
operating losses are exhausted; excess tax compensation benefits are recorded off-balance sheet
as a memo entry until the period the excess tax benefit is realized through a reduction of taxes
payable. Income tax expense is the sum of current income tax plus the change in deferred tax
assets and liabilities.

We assess the recoverability of deferred tax assets at each reporting date and where

applicable a valuation allowance is recognized when, based on the weight of all available evidence,
it is considered more likely than not that all, or some portion, of the deferred tax assets will not be
realized. Our assessment includes an analysis of whether deferred tax assets will be realized in the
ordinary course of operations based on the available positive and negative evidence, including the
scheduling of deferred tax liabilities and forecasted income from operations. The underlying
assumptions we use in forecasting future taxable income require significant judgment. In the event
that actual income from operations differs from forecasted amounts, or if we change our estimates
of forecasted income from operations, we could record additional charges or reduce allowances in
order to adjust the carrying value of deferred tax assets to their realizable amount. Such
adjustments could be material to our consolidated financial statements.

As of December 31, 2014, we had a valuation allowance of $4,995 relating to deferred tax

assets that are not likely to be realized due to certain state net operating loss limitations.

17

Glossary

Adjusted EBITDA—EBITDA is defined as net income before interest and investment income (loss);
interest expense, net of amounts capitalized; income tax expense and depreciation and
amortization. We adjust EBITDA to exclude the impact of other income and expense, loss on
extinguishment of debt, loss on change in value of derivatives as well as certain other charges
discussed below. This measure is one of the primary Non-GAAP financial measures on which we
(i) evaluate the performance of our businesses, (ii) base our internal budgets and (iii) compensate
management. Adjusted EBITDA is a Non-GAAP financial performance measure that excludes (if
applicable): (i) certain adjustments as a result of the purchase price accounting for the Merger,
(ii) depreciation and amortization and (iii) share-based payment expense. The purchase price
accounting adjustments include: (i) the elimination of deferred revenue associated with the
investment in XM Canada, (ii) recognition of deferred subscriber revenues not recognized in
purchase price accounting, and (iii) elimination of the benefit of deferred credits on executory
contracts, which are primarily attributable to third party arrangements with an OEM and
programming providers. We believe adjusted EBITDA is a useful measure of the underlying trend of
our operating performance, which provides useful information about our business apart from the
costs associated with our physical plant, capital structure and purchase price accounting. We
believe investors find this Non-GAAP financial measure useful when analyzing our results and
comparing our operating performance to the performance of other communications, entertainment
and media companies. We believe investors use current and projected adjusted EBITDA to estimate
our current and prospective enterprise value and to make investment decisions. Because we fund
and build-out our satellite radio system through the periodic raising and expenditure of large
amounts of capital, our results of operations reflect significant charges for depreciation expense.
The exclusion of depreciation and amortization expense is useful given significant variation in
depreciation and amortization expense that can result from the potential variations in estimated
useful lives, all of which can vary widely across different industries or among companies within the
same industry. We also believe the exclusion of share-based payment expense is useful given
share-based payment expense is not directly related to the operational conditions of our business.

Adjusted EBITDA has certain limitations in that it does not take into account the impact to our
statements of comprehensive income of certain expenses, including share-based payment expense
and certain purchase price accounting for the Merger. We endeavor to compensate for the
limitations of the Non-GAAP measure presented by also providing the comparable GAAP measure
with equal or greater prominence and descriptions of the reconciling items, including quantifying
such items, to derive the Non-GAAP measure. Investors that wish to compare and evaluate our
operating results after giving effect for these costs, should refer to net income as disclosed in our
consolidated statements of comprehensive income. Since adjusted EBITDA is a Non-GAAP financial
performance measure, our calculation of adjusted EBITDA may be susceptible to varying
calculations; may not be comparable to other similarly titled measures of other companies; and
should not be considered in isolation, as a substitute for, or superior to measures of financial
performance prepared in accordance with GAAP. The reconciliation of net income to the adjusted
EBITDA is calculated as follows (in thousands):

Net income (GAAP): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add back items excluded from Adjusted EBITDA:

Purchase price accounting adjustments:

Revenues (see pages 19-20) . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (see pages 19-20) . . . . . . . . . . . . . . .
Share-based payment expense (GAAP). . . . . . . . . . . . . . . . .
Depreciation and amortization (GAAP) . . . . . . . . . . . . . . . . . .
Interest expense, net of amounts capitalized (GAAP) . . . .
Loss on extinguishment of debt and credit facilities, net

(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18

Unaudited
For the Years Ended December 31,
2012
2013

2014

$ 493,241

$ 377,215

$ 3,472,702

7,251
(3,781)
78,212
266,423
269,010

7,251
(207,854)
68,876
253,314
204,671

7,479
(289,278)
63,822
266,295
265,321

—

190,577

132,726

Unaudited
For the Years Ended December 31,
2012
2013

2014

Interest and investment income (GAAP) . . . . . . . . . . . . . . . .
Loss on change in value of derivatives (GAAP) . . . . . . . . .
Other loss (income) (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) (GAAP) . . . . . . . . . . . . . . . . . .

$ (15,498) $
34,485
887
337,545

(6,976) $
20,393
(1,204)
259,877

(716)
—
226
(2,998,234)

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,467,775

$1,166,140

$

920,343

Adjusted Revenues and Operating Expenses—We define this Non-GAAP financial measure as
our actual revenues and operating expenses adjusted to exclude the impact of certain purchase
price accounting adjustments from the Merger and share-based payment expense. We use this
Non-GAAP financial measure to manage our business, to set operational goals and as a basis for
determining performance-based compensation for our employees. The following tables reconcile our
actual revenues and operating expenses to our adjusted revenues and operating expenses for the
years ended December 31, 2014, 2013 and 2012:

Unaudited For the Year Ended December 31, 2014

(in thousands)
Revenue:

As Reported

Purchase Price
Accounting
Adjustments

Allocation of
Share-based
Payment Expense

Subscriber revenue. . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . .
Equipment revenue. . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . .
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

$3,554,302
100,982
104,661
421,150
$4,181,095

Operating expenses
Cost of services:

Revenue share and royalties . . . . . .
Programming and content . . . . . . . . .
Customer service and billing . . . . . . .
Satellite and transmission . . . . . . . . .
Cost of equipment . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . .
Engineering, design and development
General and administrative . . . . . . . . . .
Depreciation and amortization(a) . . . . . .
Share-based payment expense . . . . . .
Total operating expenses . . . . . . . . . . . . . .

$ 810,028
297,313
370,585
86,013
44,397
493,464
336,480
62,784
293,938
266,423
—
$3,061,425

$ —
—
—
7,251
$7,251

$ —
3,781
—
—
—
—
—
—
—
—
—
$3,781

$

$

—
—
—
—
—

$

$

—
(9,180)
(2,780)
(4,091)
—
—
(15,454)
(8,675)
(38,032)
—
78,212
—

Adjusted

$3,554,302
100,982
104,661
428,401
$4,188,346

$ 810,028
291,914
367,805
81,922
44,397
493,464
321,026
54,109
255,906
266,423
78,212
$3,065,206

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and

amortization associated with the $785,000 stepped up basis in property, equipment and
intangible assets as a result of the Merger. The increased depreciation and amortization for the
year ended December 31, 2014 was $39,000.

19

Unaudited For the Year Ended December 31, 2013

(in thousands)
Revenue:

As Reported

Purchase Price
Accounting
Adjustments

Allocation of
Share-based
Payment Expense

Subscriber revenue. . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . .
Equipment revenue. . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . .

$3,284,660
89,288
80,573
344,574

$

—
—
—
7,251

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

$3,799,095

$

7,251

Operating expenses
Cost of services:

Revenue share and royalties . . . . . .
Programming and content . . . . . . . . .
Customer service and billing . . . . . . .
Satellite and transmission . . . . . . . . .
Cost of equipment . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . .
Engineering, design and development
General and administrative . . . . . . . . . .
Depreciation and amortization(a) . . . . . .
Share-based payment expense . . . . . .

$ 677,642
290,323
320,755
79,292
26,478
495,610
291,024
57,969
262,135
253,314
—

$122,534
8,033
—
—
—
64,365
12,922
—
—
—
—

$

$

—
—
—
—

—

$

—
(7,584)
(2,219)
(3,714)
—
—
(14,792)
(7,405)
(33,162)
—
68,876

Total operating expenses . . . . . . . . . . . . . .

$2,754,542

$207,854

$

—

Adjusted

$3,284,660
89,288
80,573
351,825

$3,806,346

$ 800,176
290,772
318,536
75,578
26,478
559,975
289,154
50,564
228,973
253,314
68,876

$2,962,396

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and

amortization associated with the $785,000 stepped up basis in property, equipment and
intangible assets as a result of the Merger. The increased depreciation and amortization for the
year ended December 31, 2013 was $47,000.

Unaudited For the Year Ended December 31, 2012

(in thousands)
Revenue:

As Reported

Purchase Price
Accounting
Adjustments

Allocation of
Share-based
Payment Expense

Subscriber revenue. . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . .
Equipment revenue. . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . .
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

$2,962,665
82,320
73,456
283,599
$3,402,040

$

$

228
—
—
7,251
7,479

Operating expenses
Cost of services:

Revenue share and royalties . . . . . .
Programming and content . . . . . . . . .
Customer service and billing . . . . . . .
Satellite and transmission . . . . . . . . .
Cost of equipment . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . .
Engineering, design and development
General and administrative . . . . . . . . . .
Depreciation and amortization(a) . . . . . .
Share-based payment expense . . . . . .

$ 551,012
278,997
294,980
72,615
31,766
474,697
248,905
48,843
261,905
266,295
—

$146,601
37,346
—
—
—
90,503
14,828
—
—
—
—

$

$

—
—
—
—
—

$

—
(6,120)
(1,847)
(3,329)
—
—
(10,310)
(6,238)
(35,978)
—
63,822

Total operating expenses . . . . . . . . . . . . . .

$2,530,015

$289,278

$

—

Adjusted

$2,962,893
82,320
73,456
290,850
$3,409,519

$ 697,613
310,223
293,133
69,286
31,766
565,200
253,423
42,605
225,927
266,295
63,822

$2,819,293

20

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and

amortization associated with the $785,000 stepped up basis in property, equipment and
intangible assets as a result of the Merger. The increased depreciation and amortization for the
year ended December 31, 2012 was $53,000.

ARPU—is derived from total earned subscriber revenue, advertising revenue and other subscription-
related revenue, excluding revenue associated with our connected vehicle business, net of purchase
price accounting adjustments, divided by the number of months in the period, divided by the daily
weighted average number of subscribers for the period. Other subscription-related revenue includes
the U.S. Music Royalty Fee. ARPU is calculated as follows (in thousands, except for subscriber and
per subscriber amounts):

Unaudited
For the Years Ended December 31,
2013

2014

2012

Subscriber revenue, excluding connected vehicle

(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add: advertising revenue (GAAP) . . . . . . . . . . . . . . . . . . . . . .
Add: other subscription-related revenue (GAAP) . . . . . . . .
Add: purchase price accounting adjustments . . . . . . . . . . .

$ 3,466,050
100,982
336,408
—
$ 3,903,440

$ 3,272,718
89,288
290,895
—
$ 3,652,901

$ 2,962,665
82,320
237,868
228
$ 3,283,081

Daily weighted average number of subscribers . . . . . . . . .

26,283,785

24,886,300

22,794,170

ARPU . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

12.38

$

12.23

$

12.00

Average self-pay monthly churn—is defined as the monthly average of self-pay deactivations for
the period divided by the average number of self-pay subscribers for the period.

Customer service and billing expenses, per average subscriber—is derived from total customer
service and billing expenses, excluding connected vehicle customer service and billing expenses
and share-based payment expense, divided by the number of months in the period, divided by the
daily weighted average number of subscribers for the period. We believe the exclusion of share-
based payment expense in our calculation of customer service and billing expenses, per average
subscriber, is useful as share-based payment expense is not directly related to the operational
conditions that give rise to variations in the components of our customer service and billing
expenses. Customer service and billing expenses, per average subscriber, is calculated as follows
(in thousands, except for subscriber and per subscriber amounts):

Unaudited
For the Years Ended December 31,
2013

2014

2012

Customer service and billing expenses, excluding

connected vehicle (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: share-based payment expense (GAAP) . . . . . . . . . .

$

$

340,094
(2,780)
337,314

$

$

317,832
(2,219)
315,613

$

$

294,980
(1,847)
293,133

Daily weighted average number of subscribers . . . . . . . . .

26,283,785

24,886,300

22,794,170

Customer service and billing expenses, per average

subscriber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1.07

$

1.06

$

1.07

21

Free cash flow—is derived from cash flow provided by operating activities, capital expenditures
and restricted and other investment activity. Free cash flow is calculated as follows (in thousands):

Unaudited
For the Years Ended December 31,
2014

2013

2012

Cash Flow information
Net cash provided by operating activities. . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . .
Free Cash Flow
Net cash provided by operating activities. . . . . . . . . . . . . . . . . . .
Additions to property and equipment . . . . . . . . . . . . . . . . . . . . .
Purchases of restricted and other investments . . . . . . . . . . .
Return of capital from investment in unconsolidated entity

$1,102,832

$ 806,765
$ 1,253,244
$
(96,324) $ (700,688) $ (97,319)
$(1,144,001) $ (788,284) $(962,491)

$ 1,253,244
(121,646)
—
24,178

$1,102,832
(173,617)
(1,719)
—

$ 806,765
(97,293)
(26)
—

Free cash flow. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,155,776

$ 927,496

$ 709,446

New vehicle consumer conversion rate—is defined as the percentage of owners and lessees of
new vehicles that receive our satellite radio service and convert to become self-paying subscribers
after the initial promotion period. At the time satellite radio enabled vehicles are sold or leased, the
owners or lessees generally receive trial subscriptions ranging from three to twelve months. We
measure conversion rate three months after the period in which the trial service ends. The metric
excludes rental and fleet vehicles.

Subscriber acquisition cost, per installation—or SAC, per installation, is derived from subscriber
acquisition costs and margins from the sale of radios and accessories, excluding purchase price
accounting adjustments, divided by the number of satellite radio installations in new vehicles and
shipments of aftermarket radios for the period. Purchase price accounting adjustments associated
with the Merger include the elimination of the benefit of amortization of deferred credits on
executory contracts recognized at the Merger date attributable to an OEM. SAC, per installation, is
calculated as follows (in thousands, except for installation amounts):

Unaudited
For the Years Ended December 31,
2013

2014

2012

Subscriber acquisition costs (GAAP) . . . . . . . . . . . . . . . . . . .
Less: margin from direct sales of radios and

accessories (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add: purchase price accounting adjustments . . . . . . . . . . .

$

493,464

$

495,610

$

474,697

(60,264)
—

(54,095)
64,365

(41,690)
90,503

$

433,200

$

505,880

$

523,510

Installations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,787,537

11,765,078

11,061,304

SAC, per installation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

34

$

43

$

47

22

ISSUER PURCHASES OF EQUITY SECURITIES

The following table provides information about our purchases of equity securities registered

pursuant to Section 12 of the Exchange Act during the quarter ended December 31, 2014:

Total Number of
Shares
Purchased

Average Price
Paid Per Share(a)

Period

October 1, 2014 – October 31,

2014. . . . . . . . . . . . . . . . . . . . . . . . .
November 1, 2014 – November
30, 2014 . . . . . . . . . . . . . . . . . . . . .
December 1, 2014 – December
31, 2014 . . . . . . . . . . . . . . . . . . . . .

55,907,961

49,014,354

64,039,114

Total . . . . . . . . . . . . . . . . . . . . . .

168,961,429

(b)

$3.52

$3.49
(b)

Total Number of
Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs

Approximate
Dollar Value of
Shares that May
Yet Be
Purchased Under
the Plans or
Programs(a)

55,907,961

$2,110,339,265

49,014,354

$1,938,003,842

64,039,114

$1,714,807,515

168,961,429

(a) These amounts include fees and commissions associated with shares repurchased. All of these

repurchases were made pursuant to our share repurchase program.

(b) In August 2014, we prepaid $250 million under an accelerated share repurchase agreement

which settled on October 1, 2014 at which time we received 19.4 million shares of our common
stock. In addition, during October 2014, we purchased 36.5 million shares of our common stock
on the open market at an average price of $3.33 per share. See Note 15 to the consolidated
financial statements included in this Annual Report.

COMPARISON OF CUMULATIVE TOTAL RETURNS

Set forth below is a graph comparing the cumulative performance of our common stock with

the Standard & Poor’s Composite-500 Stock Index, or the S&P 500, and the NASDAQ
Telecommunications Index from December 31, 2009 to December 31, 2014. The graph assumes
that $100 was invested on December 31, 2009 in each of our common stock, the S&P 500 and the
NASDAQ Telecommunications Index. A dividend with respect to our common stock was declared in
2012 only.

23

s
r
a

l
l

o
D

700

600

500

400

300

200

100

0

Dec - 09

Dec - 10

Dec - 11

Dec - 12

Dec - 13

Dec - 14

Period Ending

Nasdaq Telecommunications Index

S&P Index

Sirius XM Holdings Inc.

Stockholder Return Performance Table

NASDAQ
Telecommunications Index

S&P 500 Index

Sirius XM Holdings Inc.

December 31, 2009. . . . . . . . . . . . . . . . .
December 31, 2010. . . . . . . . . . . . . . . . .
December 31, 2011. . . . . . . . . . . . . . . . .
December 31, 2012. . . . . . . . . . . . . . . . .
December 31, 2013. . . . . . . . . . . . . . . . .
December 31, 2014. . . . . . . . . . . . . . . . .

$100.00
$103.92
$ 90.81
$ 92.63
$114.88
$125.11

$100.00
$112.78
$112.78
$127.90
$165.76
$184.64

$100.00
$271.67
$303.33
$481.67
$581.67
$583.33

SELECTED FINANCIAL DATA

The operating and balance sheet data included in the following selected financial data for 2014
and 2013 have been derived from our audited consolidated financial statements. Historical operating
and balance sheet data included within the following selected financial data from 2010 through 2012
is derived from the audited Consolidated Financial Statements of Sirius XM. This selected financial
data should be read in conjunction with the audited Consolidated Financial Statements and related
notes thereto included in this Annual Report and “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” included in this Annual Report.

24

(in thousands, except per share data)
Statements of Comprehensive

Income Data:

2014

As of and for the Years Ended December 31,
2012(2)

2013(1)

2011

2010

Total revenue . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . .
Net income per share—

basic . . . . . . . . . . . . . . . . . . . .

Net income per share—

diluted. . . . . . . . . . . . . . . . . . .
Weighted average common
shares outstanding—
basic . . . . . . . . . . . . . . . . . . . .
Weighted average common
shares outstanding—
diluted. . . . . . . . . . . . . . . . . . .
Cash dividends per share . .

Balance Sheet Data:

Cash and cash equivalents .
Restricted investments . . . . .
Total assets . . . . . . . . . . . . . . .
Long-term debt, net of

current portion . . . . . . . . . . .
Stockholders’ equity . . . . . . . .

$4,181,095
$ 493,241

$3,799,095
$ 377,215

$3,402,040
$3,472,702

$3,014,524
$ 426,961

$2,816,992
43,055
$

$

$

0.09

0.08

$

$

0.06

0.06

$

$

0.55

0.51

$

$

0.07

0.07

$

$

0.01

0.01

5,788,944

6,227,646

4,209,073

3,744,606

3,693,259

5,862,020

6,384,791

$

— $

6,873,786
0.05

6,500,822

6,391,071
—

— $

$

— $

$ 147,724
5,922
$
$8,375,509

$ 134,805
5,718
$
$8,844,780

$ 520,945
3,999
$
$9,054,843

$ 773,990
3,973
$
$7,495,996

$ 586,691
3,396
$
$7,383,086

$4,493,863
$1,309,837

$3,093,821
$2,745,742

$2,430,986
$4,039,565

$3,012,351
$ 704,145

$3,021,763
$ 207,636

(1) The selected financial data for 2013 includes the balances and approximately two months of

activity related to the acquisition of the connected vehicle business of Agero, Inc. in November
2013.

(2) For the year ended December 31, 2012, we had an income tax benefit of $2,998,234 due to the

release of our valuation allowance. A special cash dividend was paid during 2012.

QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

As of December 31, 2014, we did not hold or issue any free-standing derivatives. We hold
investments in marketable securities consisting of money market funds, certificates of deposit and
investments in debt and equity securities of other entities. We classify our investments in
marketable securities as available-for-sale. These securities are consistent with the objectives
contained within our investment policy. The basic objectives of our investment policy are the
preservation of capital, maintaining sufficient liquidity to meet operating requirements and
maximizing yield.

Our debt includes fixed rate instruments and the fair market value of our debt is sensitive to

changes in interest rates. Sirius XM’s borrowings under the Credit Facility carry a variable interest
rate based on LIBOR plus an applicable rate based on its debt to operating cash flow ratio.
Currently, we do not use interest rate derivative instruments to manage our exposure to interest
rate fluctuations.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

25

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Sirius XM Holdings Inc. and subsidiaries:

We have audited the accompanying consolidated balance sheets of Sirius XM Holdings Inc.
and subsidiaries as of December 31, 2014 and 2013, and the related consolidated statements of
comprehensive income, stockholders’ equity, and cash flows for each of the years in the three-year
period ended December 31, 2014. In connection with our audits of the consolidated financial
statements, we also have audited the financial statement schedule listed in Item 15(2). These
consolidated financial statements and the financial statement schedule are the responsibility of the
Company’s management. Our responsibility is to express an opinion on these consolidated financial
statements and the financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting

Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all

material respects, the financial position of Sirius XM Holdings Inc. and subsidiaries as of
December 31, 2014 and 2013, and the results of their operations and their cash flows for each of
the years in the three-year period ended December 31, 2014, in conformity with U.S. generally
accepted accounting principles. Also in our opinion, the related financial statement schedule, when
considered in relation to the basic consolidated financial statements taken as a whole, present
fairly, in all material respects, the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting

Oversight Board (United States), Sirius XM Holdings Inc. and subsidiaries’ internal control over
financial reporting as of December 31, 2014, based on criteria established in Internal Control—
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission (COSO), and our report dated February 5, 2015 expressed an unqualified
opinion on the effectiveness of the Company’s internal control over financial reporting.

New York, New York
February 5, 2015

/s/ KPMG LLP

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Sirius XM Holdings Inc. and subsidiaries:

We have audited Sirius XM Holdings Inc. and subsidiaries’ internal control over financial
reporting as of December 31, 2014, based on criteria established in Internal Control—Integrated
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). Sirius XM Holdings Inc. and subsidiaries’ management is responsible for
maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in the accompanying
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express
an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting

Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether effective internal control over financial reporting was
maintained in all material respects. Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, and testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk.
Our audit also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide

reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles. A
company’s internal control over financial reporting includes those policies and procedures that
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that
transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company
are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the company’s assets that could have a material
effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or

detect misstatements. Also, projections of any evaluation of effectiveness to future periods are
subject to the risk that controls may become inadequate because of changes in conditions, or that
the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Sirius XM Holdings Inc. and subsidiaries maintained, in all material respects,

effective internal control over financial reporting as of December 31, 2014, based on criteria
established in Internal Control—Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO).

We also have audited, in accordance with the standards of the Public Company Accounting
Oversight Board (United States), the consolidated balance sheets of Sirius XM Holdings Inc. and
subsidiaries as of December 31, 2014 and 2013, and the related consolidated statements of
comprehensive income, stockholders’ equity, and cash flows for each of the years in the three-year
period ended December 31, 2014, and our report dated February 5, 2015 expressed an unqualified
opinion on those consolidated financial statements.

New York, New York
February 5, 2015

/s/ KPMG LLP

F-2

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands, except per share data)
Revenue:

Subscriber revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:
Cost of services:

Revenue share and royalties. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Programming and content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and billing . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Satellite and transmission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering, design and development . . . . . . . . . . . . . . . . . . . . .
General and administrative. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Years Ended December 31,
2014
2012
2013

$3,554,302
100,982
104,661
421,150
4,181,095

$3,284,660
89,288
80,573
344,574
3,799,095

$2,962,665
82,320
73,456
283,599
3,402,040

810,028
297,313
370,585
86,013
44,397
493,464
336,480
62,784
293,938
266,423
3,061,425

677,642
290,323
320,755
79,292
26,478
495,610
291,024
57,969
262,135
253,314
2,754,542

551,012
278,997
294,980
72,615
31,766
474,697
248,905
48,843
261,905
266,295
2,530,015

Income from operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,119,670

1,044,553

872,025

Other income (expense):

Interest expense, net of amounts capitalized. . . . . . . . . . . . .
Loss on extinguishment of debt and credit facilities, net . .
Interest and investment income . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on change in value of derivatives . . . . . . . . . . . . . . . . . .
Other (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax (expense) benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(269,010)
—
15,498
(34,485)
(887)

(288,884)
830,786
(337,545)

(204,671)
(190,577)
6,976
(20,393)
1,204

(407,461)
637,092
(259,877)

(265,321)
(132,726)
716
—
(226)

(397,557)
474,468
2,998,234

Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 493,241

$ 377,215

$3,472,702

Foreign currency translation adjustment, net of tax . . . . . . .
Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(94)
$ 493,147

(428)
$ 376,787

49
$3,472,751

Net income per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.09

0.08

$

$

0.06

0.06

$

$

0.55

0.51

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,788,944

6,227,646

4,209,073

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,862,020

6,384,791

6,873,786

See accompanying notes to the consolidated financial statements.

F-3

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

(in thousands, except share and per share data)

A S S E T S

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivables, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term restricted investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing fees, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party long-term assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

L I A B I L I T I E S A N D S T O C K H O L D E R S ’ E Q U I T Y

Current liabilities:

Accounts payable and accrued expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of deferred credit on executory contracts . . . . . . . . . . . . .
Current maturities of long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current maturities of long-term related party debt . . . . . . . . . . . . . . . . . . . .
Related party current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred credit on executory contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 17)
Stockholders’ equity:

Preferred stock, undesignated, par value $0.001 (liquidation

preference of $0.001 per share); 50,000,000 shares authorized and
0 shares issued and outstanding at December 31, 2014 and
December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common stock, par value $0.001; 9,000,000,000 shares authorized;
5,653,529,403 and 6,096,220,526 shares issued; 5,646,119,122
and 6,096,220,526 outstanding at December 31, 2014 and
December 31, 2013, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss, net of tax . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost; 7,410,281 and 0 shares of common stock at

December 31, 2014 and December 31, 2013, respectively . . . . . . . . . . .
Accumulated deficit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,
2014
2013

$

147,724
220,579
19,397
116,336
4,344
1,038,603
2,763
1,549,746
1,510,112
5,922
12,021
2,645,046
2,205,107
3,000
437,736
6,819
$ 8,375,509

$

587,755
80,440
1,632,381
1,394
7,482
—
4,340
2,313,792
151,901
—
4,493,863
13,635
92,481
7,065,672

$

134,805
192,912
13,863
110,530
9,145
937,598
20,160
1,419,013
1,594,574
5,718
12,604
2,700,062
2,204,553
30,164
868,057
10,035
$ 8,844,780

$

578,333
42,085
1,586,611
3,781
496,815
10,959
20,320
2,738,904
149,026
1,394
3,093,821
16,337
99,556
6,099,038

—

—

5,653
(402)
6,771,554

6,096
(308)
8,674,129

(26,034)
(5,440,934)
1,309,837
$ 8,375,509

—
(5,934,175)
2,745,742
$ 8,844,780

See accompanying notes to the consolidated financial statements.

F-4

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY

Convertible
Perpetual
Preferred Stock,
Series B-1

Common Stock

Treasury Stock

Amount

Shares

Amount

Accumulated
Other
Comprehensive
Income (Loss)

Additional
Paid-in
Capital

Shares Amount

Accumulated
Deficit

Total
Stockholders’
Equity

$13
—

3,753,201,929 $3,753
—

—

$ 71
49

$10,484,400 —
— —

$— $(9,784,092) $ 704,145
3,472,751

3,472,702

—

Shares

(in thousands, except share data)
Balance at January 1, 2012 . . . . . . . . . . . . . 12,500,000
—
Comprehensive income, net of tax . . . . . .
Issuance of common stock to employees
and employee benefit plans, net of
forfeitures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based payment expense. . . . . . . . . .
Exercise of options . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid on common shares
($0.05) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends paid on preferred shares
on as-converted basis . . . . . . . . . . . . . . . .

—
—
—

—

—

F
-
5

—
—
—

—

—

1,571,175
—
214,199,297

—

—

2
—
214

—

—

Conversion of preferred stock to

common stock. . . . . . . . . . . . . . . . . . . . . . . .

(6,249,900)

(7)

1,293,467,684

1,294

Balance at December 31, 2012 . . . . . . . . .
Comprehensive income, net of tax . . . . . .
Share-based payment expense. . . . . . . . . .
Exercise of options and vesting of

restricted stock units. . . . . . . . . . . . . . . . . .
Minimum withholding taxes on net share

settlement of stock-based
compensation . . . . . . . . . . . . . . . . . . . . . . . .

Conversion of preferred stock to

6,250,100
—
—

$ 6
—
—

5,262,440,085 $5,263
—
—

—
—

$ 120
(428)
—

—

—

32,841,381

32

—

—

—

—

common stock. . . . . . . . . . . . . . . . . . . . . . . .

(6,250,100)

(6)

1,293,509,076

1,293

Conversion of Exchangeable Notes to

common stock. . . . . . . . . . . . . . . . . . . . . . . .

—

—

27,687,850

28

—
—
—

—

—

—

—

—

—

—

3,521 —
60,299 —
125,695 —

(262,387) —

(64,675) —

(1,287) —

$10,345,566 —
— —
68,876 —

19,396 —

(46,342) —

(1,287) —

45,069 —

—
—
—

—

—

—

—
—
—

—

—

—

3,523
60,299
125,909

(262,387)

(64,675)

—

$— $(6,311,390) $4,039,565
376,787
68,876

377,215
—

—
—

—

—

—

—

—

—

—

—

19,428

(46,342)

—

45,097

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY—(Continued)

Convertible
Perpetual
Preferred Stock,
Series B-1

Shares Amount

(in thousands, except share data)
Common stock repurchased . . . . . . . —
Common stock retired . . . . . . . . . . . . . —
Initial fair value of forward contract. —

F
-
6

Balance at December 31, 2013 . . . . —
Comprehensive income, net of tax . —
Share-based payment expense . . . . —
Exercise of options and vesting of

restricted stock units . . . . . . . . . . . . —

Minimum withholding taxes on net
share settlement of stock-based
compensation. . . . . . . . . . . . . . . . . . . —

Conversion of Exchangeable Notes

to common stock . . . . . . . . . . . . . . . —

Issuance of common stock upon

exercise of warrants . . . . . . . . . . . . —
Common stock repurchased . . . . . . . —
Common stock retired . . . . . . . . . . . . . —

Common Stock

Treasury Stock

Shares

Amount

Accumulated
Other
Comprehensive
Income (Loss)

Additional
Paid-in
Capital

Shares

Amount

Accumulated
Deficit

Total
Stockholders’
Equity

$—
—
—

(520,257,866)
—

— $ —
(520)
—

— 6,096,220,526
—
—
—
—

6,096
—
—

$ —
—
—

(308)
(94)
—

—

—

—

—
—
—

15,960,020

16

—

—

272,855,859

273

99,349
—
(731,606,351)

—
—
(732)

—

—

—

—
—
—

$

— 520,257,866 $(1,764,969) $

(1,764,449) (520,257,866)
—

7,300

1,764,969
—

— $(1,764,969)
—
—
7,300
—

8,674,129
—
78,212

315

(37,320)

502,097

—
—
—

—

—

—

— (5,934,175)
493,241
—
—
—

2,745,742
493,147
78,212

—

—

—

—

—

—

331

(37,320)

502,370

—
—
— 739,016,632
(2,445,879) (731,606,351)

—
(2,472,645)
2,446,611

—
—
— (2,472,645)
—
—

Balance at December 31, 2014 . . . . —

$— 5,653,529,403 $5,653

$(402)

$ 6,771,554

7,410,281 $

(26,034) $(5,440,934) $ 1,309,837

See accompanying notes to the consolidated financial statements.

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)
Cash flows from operating activities:

Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to net cash

provided by operating activities:

Depreciation and amortization. . . . . . . . . . . . . . . . . . . .
Non-cash interest expense, net of amortization of
premium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for doubtful accounts. . . . . . . . . . . . . . . . . . .
Amortization of deferred income related to equity

method investment . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on extinguishment of debt and credit

facilities, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on unconsolidated entity investments,
net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dividend received from unconsolidated entity

investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of assets . . . . . . . . . . . . . . . . . . . . . .
Loss on change in value of derivatives . . . . . . . . . . .
Share-based payment expense . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-cash purchase price adjustments . . . . . .
Changes in operating assets and liabilities:

Receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party assets . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued expenses . . . .
Accrued interest . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party liabilities . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . .

Cash flows from investing activities:

Additions to property and equipment. . . . . . . . . . . . . . . . . .
Purchases of restricted and other investments . . . . . . . .
Acquisition of business, net of cash acquired . . . . . . . . .
Return of capital from investment in unconsolidated

entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Years Ended December 31,
2012
2013

2014

$ 493,241

$ 377,215

$ 3,472,702

266,423

253,314

266,295

21,039
44,961

21,698
39,016

35,924
34,548

(2,776)

(2,776)

(2,776)

—

190,577

132,726

(5,547)

(5,865)

420

17,019
220
34,485
78,212
327,461
(3,781)

(72,628)
(5,534)
(4,097)
(1,195)
3,173
(17,191)
38,355
48,645
(206)
(7,035)

22,065
351
20,393
68,876
259,787
(207,854)

1,185
657
—
63,822
(3,001,818)
(289,050)

(15,245)
11,474
2,031
16,788
2,973
(44,009)
8,131
73,593
(1,991)
12,290

(58,593)
11,374
9,523
647
22,779
46,043
(36,451)
101,311
(7,545)
3,042

806,765

(97,293)
(26)
—

(121,646)
—
1,144

(173,617)
(1,719)
(525,352)

Net cash provided by operating activities.

1,253,244

1,102,832

24,178

—

—

Net cash used in investing activities . . . . .

(96,324)

(700,688)

(97,319)

See accompanying notes to the consolidated financial statements.

F-7

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

(in thousands)
Cash flows from financing activities:

For the Years Ended December 31,
2014

2013

2012

Proceeds from exercise of stock options . . . . . . . . . . . . . .
Taxes paid in lieu of shares issued for stock-based

compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proceeds from long-term borrowings and revolving

credit facility, net of costs . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of premiums on redemption of debt. . . . . . . . . .
Repayment of long-term borrowings and revolving

credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of related party long-term borrowings. . . . . .
Common stock repurchased and retired. . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in financing activities . . . . .
Net increase (decrease) in cash and cash equivalents . . . . .
Cash and cash equivalents at beginning of period . . . . . . . . .

$

331

$

21,968

$ 123,369

(37,318)

(46,342)

—

2,406,205
—

3,156,063
(175,453)

383,641
(100,615)

(1,016,420)
—
(2,496,799)
—

(1,144,001)
12,919
134,805

(1,782,160)
(200,000)
(1,762,360)

(915,824)
(126,000)
—
— (327,062)

(788,284)
(386,140)
520,945

(962,491)
(253,045)
773,990

Cash and cash equivalents at end of period . . . . . . . . . . . . . . .

$

147,724

$

134,805

$ 520,945

Supplemental Disclosure of Cash and Non-Cash Flow

Information

Cash paid during the period for:

Interest, net of amounts capitalized . . . . . . . . . . . . . . . . . . .
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition related costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash investing and financing activities:

Capital lease obligations incurred to acquire assets. . . .
Conversion of Series B preferred stock to common

stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock not yet settled . . . . . . . . . . . . . . . . . . . . . . . .
Conversion of 7% Exchangeable Notes to common

stock, net of debt issuance and deferred financing
costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Performance incentive payments. . . . . . . . . . . . . . . . . . . . . .
Goodwill reduced for the exercise and vesting of

certain stock awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase price accounting adjustments to goodwill . . . .

$
$
$

$

$
$

$
$

$
$

199,424
8,713

$
$
— $

169,781
2,783
2,902

$ 262,039
4,935
$
—
$

719

$

11,966

$ 12,781

— $
$

26,034

1,293

$
— $

1,294
—

502,097

$
— $

45,097
16,900

$
$

—
—

— $
$

1,698

274

$ 19,491
—

— $

See accompanying notes to the consolidated financial statements.

F-8

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollar amounts in thousands, unless otherwise stated)

(1) Business & Basis of Presentation

Business

We broadcast music, sports, entertainment, comedy, talk, news, traffic and weather channels,
as well as infotainment services, in the United States on a subscription fee basis through our two
proprietary satellite radio systems. Subscribers can also receive music and other channels, plus
features such as SiriusXM On Demand and MySXM, over our Internet radio service, including
through applications for mobile devices. We are also a leader in providing connected vehicle
services. Our connected vehicle services are designed to enhance the safety, security and driving
experience for vehicle operators while providing marketing and operational benefits to automakers
and their dealers. Subscribers to our connected vehicle services are not included in our subscriber
count or subscriber-based operating metrics.

We have agreements with every major automaker (“OEMs”) to offer satellite radios in their
vehicles from which we acquire a majority of our subscribers. We also acquire subscribers through
marketing to owners and lessees of vehicles that include factory-installed satellite radios that are
not currently subscribing to our services. Additionally, we distribute our satellite radios through retail
locations nationwide and through our website. Satellite radio services are also offered to customers
of certain daily rental car companies.

Our primary source of revenue is subscription fees, with most of our customers subscribing on
an annual, semi-annual, quarterly or monthly basis. We offer discounts for prepaid and longer term
subscription plans as well as discounts for multiple subscriptions. We also derive revenue from
activation and other fees, the sale of advertising on select non-music channels, the direct sale of
satellite radios and accessories, and other ancillary services, such as our weather, traffic, data and
Backseat TV services.

In certain cases, automakers and dealers include a subscription to our radio services in the

sale or lease price of new or previously owned vehicles. The length of these trial subscriptions
varies but is typically three to twelve months. We receive subscription payments for these trials
from certain automakers. We also reimburse various automakers for certain costs associated with
satellite radios installed in new vehicles.

Liberty Media Corporation (“Liberty Media”) beneficially owns, directly and indirectly, over 50%
of the outstanding shares of our common stock. As a result, we are a “controlled company” for the
purposes of the NASDAQ corporate governance requirements. Liberty Media owns interests in a
range of media, communications and entertainment businesses.

Basis of Presentation

This Annual Report presents information for Sirius XM Holdings Inc. (“Holdings”). Holdings has

no operations independent of its wholly-owned subsidiary Sirius XM Radio Inc. (“Sirius XM”).

Our financial statements have been prepared in accordance with U.S. generally accepted
accounting principles (“GAAP”). All significant intercompany transactions have been eliminated in
consolidation. Certain numbers in our prior period consolidated financial statements have been
reclassified or consolidated to conform to our current period presentation.

Public companies are required to disclose certain information about their reportable operating

segments. Operating segments are defined as significant components of an enterprise for which
separate financial information is available and is evaluated on a regular basis by the chief operating
decision makers in deciding how to allocate resources to an individual segment and in assessing
performance of the segment. We have determined that we have one reportable segment as our
chief operating decision maker, the Chief Executive Officer, assesses performance and allocates
resources based on the consolidated results of operations of our business.

F-9

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

We have evaluated events subsequent to the balance sheet date and prior to the filing of this

Annual Report for the year ended December 31, 2014 and have determined that no events have
occurred that would require adjustment to our consolidated financial statements. For a discussion of
subsequent events that do not require adjustment to our consolidated financial statements refer to
Note 19.

Use of Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to

make certain estimates, judgments and assumptions that affect the amounts reported in the
financial statements and footnotes. Estimates, by their nature, are based on judgments and
available information. Actual results could differ materially from those estimates. Significant
estimates inherent in the preparation of the accompanying consolidated financial statements include
asset impairment, depreciable lives of our satellites, share-based payment expense, and income
taxes.

(2) Acquisitions

On November 4, 2013, we purchased all of the outstanding shares of the capital stock of the
connected vehicle business of Agero, Inc. (“Agero”). The transaction was accounted for using the
acquisition method of accounting. During the year ended December 31, 2014, the purchase price
allocation associated with the connected vehicle business of Agero was finalized resulting in a net
increase to Goodwill of $554, of which $1,144 related to the finalization of the working capital
calculation.

As of December 31, 2014, our Goodwill balance associated with this acquisition was $390,016.

No other assets or liabilities have been adjusted as a result of the final working capital calculation
and adjusted purchase price allocation.

(3) Summary of Significant Accounting Policies

In addition to the significant accounting policies discussed in this Note 3, the following table
includes our significant accounting policies that are described in other notes to our consolidated
financial statements, including the number and page of the note:

Significant Accounting Policy

Note #

Page #

Fair Value Measurements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Method Investments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-Based Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4
8
9
11
12
16
17
18

F-13
F-16
F-17
F-19
F-21
F-27
F-31
F-35

Cash and Cash Equivalents

Our cash and cash equivalents consist of cash on hand, money market funds, certificates of

deposit, in-transit credit card receipts and highly liquid investments purchased with an original
maturity of three months or less.

Revenue Recognition

We derive revenue primarily from subscribers, advertising and direct sales of merchandise.

F-10

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Revenue from subscribers consists primarily of subscription fees, and to a lesser extent, daily

rental fleet revenue and non-refundable activation and other fees. Revenue is recognized as it is
realized or realizable and earned. We recognize subscription fees as our services are provided. At
the time of sale, vehicle owners purchasing or leasing a vehicle with a subscription to our service
typically receive between a three and twelve month prepaid subscription. Prepaid subscription fees
received from certain automakers are recorded as deferred revenue and amortized to revenue
ratably over the service period which commences upon retail sale and activation.

We recognize revenue from the sale of advertising as the advertising is broadcast. Agency fees

are calculated based on a stated percentage applied to gross billing revenue for our advertising
inventory and are reported as a reduction of advertising revenue. We pay certain third parties a
percentage of advertising revenue. Advertising revenue is recorded gross of such revenue share
payments as we are the primary obligor in the transaction. Advertising revenue share payments are
recorded to Revenue share and royalties during the period in which the advertising is broadcast.

Equipment revenue and royalties from the sale of satellite radios, components and accessories
are recognized upon shipment, net of discounts and rebates. Shipping and handling costs billed to
customers are recorded as revenue. Shipping and handling costs associated with shipping goods to
customers are reported as a component of Cost of equipment.

Other revenue primarily includes U.S. Music Royalty Fees which are recorded as revenue and

as a component of Revenue share and royalties expense. Fees received from subscribers for the
U.S. Music Royalty Fee are recorded as deferred revenue and amortized to revenue ratably over
the service period which coincides with the recognition of the subscriber’s subscription revenue.

We report revenues net of any tax assessed by a governmental authority that is both imposed
on, and concurrent with, a specific revenue-producing transaction between a seller and a customer
in our consolidated statements of comprehensive income.

ASC 605, Revenue Recognition, provides guidance on how and when to recognize revenues

for arrangements that may involve the delivery or performance of multiple products, services and/or
rights to use assets, such as in our bundled subscription plans. Revenue arrangements with
multiple deliverables are required to be divided into separate units of accounting if the deliverables
in the arrangement meet certain criteria. Consideration must be allocated at the inception of the
arrangement to all deliverables based on their relative selling price, which has been determined
using vendor specific objective evidence of the selling price to self-pay customers.

Revenue Share

We share a portion of our subscription revenues earned from subscribers with certain
automakers. The terms of the revenue share agreements vary with each automaker, but are
typically based upon the earned audio revenue as reported or gross billed audio revenue. Revenue
share is recorded as an expense in our consolidated statements of comprehensive income and not
as a reduction to revenue.

Programming Costs

Programming costs which are for a specified number of events are amortized on an event-by-
event basis; programming costs which are for a specified season or period are amortized over the
season or period on a straight-line basis. We allocate a portion of certain programming costs which
are related to sponsorship and marketing activities to Sales and marketing expense on a straight-
line basis over the term of the agreement.

F-11

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Advertising Costs

Media is expensed when aired and advertising production costs are expensed as incurred.
Advertising production costs include expenses related to marketing and retention activities, including
expenses related to direct mail, outbound telemarketing and email communications. We also incur
advertising production costs related to cooperative marketing and promotional events and
sponsorships. During the years ended December 31, 2014, 2013 and 2012, we recorded advertising
costs of $222,962, $178,364 and $139,830, respectively. These costs are reflected in Sales and
marketing expense in our consolidated statements of comprehensive income.

Subscriber Acquisition Costs

Subscriber acquisition costs consist of costs incurred to acquire new subscribers which include

hardware subsidies paid to radio manufacturers, distributors and automakers, including subsidies
paid to automakers who include a satellite radio and a prepaid subscription to our service in the
sale or lease price of a new vehicle; subsidies paid for chipsets and certain other components used
in manufacturing radios; device royalties for certain radios and chipsets; commissions paid to
retailers and automakers as incentives to purchase, install and activate radios; product warranty
obligations; freight; and provisions for inventory allowance attributable to inventory consumed in our
OEM and retail distribution channels. Subscriber acquisition costs do not include advertising costs,
loyalty payments to distributors and dealers of radios and revenue share payments to automakers
and retailers of radios.

Subsidies paid to radio manufacturers and automakers are expensed upon installation,

shipment, receipt of product or activation and are included in Subscriber acquisition costs because
we are responsible for providing the service to the customers. Commissions paid to retailers and
automakers are expensed upon either the sale or activation of radios. Chipsets that are shipped to
radio manufacturers and held on consignment are recorded as inventory and expensed as
Subscriber acquisition costs when placed into production by radio manufacturers. Costs for chipsets
not held on consignment are expensed as Subscriber acquisition costs when the automaker
confirms receipt.

Research & Development Costs

Research and development costs are expensed as incurred and primarily include the cost of
new product development, chipset design, software development and engineering. During the years
ended December 31, 2014, 2013 and 2012, we recorded research and development costs of
$54,109, $50,564 and $42,605, respectively. These costs are reported as a component of
Engineering, design and development expense in our consolidated statements of comprehensive
income.

Accumulated Other Comprehensive Loss

Accumulated other comprehensive loss of $402 at December 31, 2014 was primarily comprised

of the cumulative foreign currency translation adjustments related to our interest in Sirius XM
Canada. During the years ended December 31, 2014, 2013 and 2012, we recorded other
comprehensive (loss) income related to foreign currency translation adjustments, of $(94), $(428)
and $49, respectively. In addition, during the year ended December 31, 2014, upon the redemption
and conversion of the 8% convertible unsecured subordinated debentures issued by Sirius XM
Canada, we reclassified $223, net of tax, of previously recognized foreign currency translation
losses out of Accumulated other comprehensive loss and into Interest and investment income.

F-12

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards

Update (“ASU”) 2014-09, Revenue from Contracts with Customers (Topic 606). This ASU is a
comprehensive new revenue recognition model that requires a company to recognize revenue to
depict the transfer of goods or services to a customer at an amount that reflects the consideration it
expects to receive in exchange for those goods or services. The ASU also requires additional
disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from
customer contracts, including significant judgments and changes in judgments and assets
recognized from costs incurred to obtain or fulfill a contract. This ASU is effective for annual
reporting periods beginning after December 15, 2016 and early adoption is not permitted.
Accordingly, we will adopt this ASU on January 1, 2017. Companies may use either a full
retrospective or a modified retrospective approach to adopt this ASU and we are currently
evaluating which transition approach to use. We are currently evaluating the impact of the adoption
of this ASU on our consolidated financial statements.

(4) Fair Value Measurements

The fair value of a financial instrument is the amount at which the instrument could be
exchanged in an orderly transaction between market participants. As of December 31, 2014 and
2013, the carrying amounts of cash and cash equivalents, accounts and other receivables, and
accounts payable approximated fair value due to the short-term nature of these instruments. ASC
820, Fair Value Measurements and Disclosures, establishes a fair value hierarchy for input into
valuation techniques as follows:

i. Level 1 input: unadjusted quoted prices in active markets for identical instrument;

ii. Level 2 input: observable market data for the same or similar instrument but not Level 1,
including quoted prices for identical or similar assets or liabilities in markets that are not
active or other inputs that are observable or can be corroborated by observable market data
for substantially the full term of the assets or liabilities; and

iii. Level 3 input: unobservable inputs developed using management’s assumptions about the

inputs used for pricing the asset or liability.

Investments are periodically reviewed for impairment and an impairment is recorded whenever

declines in fair value below carrying value are determined to be other than temporary. In making
this determination, we consider, among other factors, the severity and duration of the decline as
well as the likelihood of a recovery within a reasonable timeframe.

Our assets and liabilities measured at fair value were as follows:

December 31, 2014

December 31, 2013

Level 1

Level 2

Level 3

Total Fair
Value

Level 1

Level 2

Level 3

Total Fair
Value

Assets:

Sirius XM Canada
Holdings Inc.
(“Sirius XM
Canada”)—
investment(a). . . . . . . . $246,500
Sirius XM
Canada—fair value
of host contract of
debenture(b) . . . . . . . . $

—

— — $ 246,500 $432,200

—

— $ 432,200

— — $

— $

—

— 3,641

$

3,641

F-13

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

December 31, 2014

December 31, 2013

Level 1

Level 2

Level 3

Total Fair
Value

Level 1

Level 2

Level 3

Total Fair
Value

Sirius XM
Canada—fair value
of embedded
derivative
of debenture(b) . . . . . . $

Liabilities:

Debt(c) . . . . . . . . . . . . . $
Share Repurchase
Agreement(d). . . . . . . . $

—

— — $

— $

—

—

57

$

57

— 4,613,044 — $4,613,044 $

— 4,066,755

— $4,066,755

—

— — $

— $

—

15,702

— $

15,702

(a) This amount approximates fair value. The carrying value of our investment in Sirius XM Canada

was $2,654 and $26,972 as of December 31, 2014 and 2013, respectively.

(b) As of December 31, 2013, we held an investment in CAD $4,000 face value of 8% convertible
unsecured subordinated debentures issued by Sirius XM Canada for which the embedded
conversion feature was bifurcated from the host contract. Sirius XM Canada redeemed and
converted the debentures during the year ended December 31, 2014.

(c) The fair value for non-publicly traded instruments is based upon estimates from a market maker
and brokerage firm. Refer to Note 14 for information related to the carrying value of our debt as
of December 31, 2014 and December 31, 2013.

(d) The final installment under the share repurchase agreement with Liberty Media was settled on

April 25, 2014. The fair value of the derivative associated with the share repurchase agreement
was determined using observable inputs, including the U.S. spot LIBOR curve and other
available market data and was recorded in our consolidated balance sheets in Related party
current liabilities, with changes in fair value recorded to our statements of comprehensive
income.

(5) Earnings per Share

Basic net income per common share is calculated by dividing the income available to common

stockholders by the weighted average common shares outstanding during each reporting period.
Diluted net income per common share adjusts the weighted average number of common shares
outstanding for the potential dilution that could occur if common stock equivalents (convertible debt,
preferred stock, warrants, stock options and restricted stock units) were exercised or converted into
common stock, calculated using the treasury stock method. In 2013 and 2012, we utilized the two-
class method in calculating basic net income per common share, as our Series B Preferred Stock
was considered to be participating securities through January 18, 2013. On January 18, 2013,
Liberty Media converted its remaining 6,250,100 outstanding shares of our Series B Preferred Stock
into 1,293,509,076 shares of common stock. We had no participating securities during the year
ended December 31, 2014.

Common stock equivalents of approximately 132,162,000, 365,177,000 and 147,125,000 for the

years ended December 31, 2014, 2013 and 2012, respectively, were excluded from the calculation
of diluted net income per common share as the effect would have been anti-dilutive.

F-14

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

(in thousands, except per share data)
Numerator:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less:

Allocation of undistributed income to Series B Preferred
Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid to preferred stockholders . . . . . . . . . . . . . . . .

Net income available to common stockholders for basic

For the Years Ended December 31,
2012
2013

2014

$ 493,241

$ 377,215

$ 3,472,702

—
—

(3,825)
—

(1,084,895)
(64,675)

net income per common share . . . . . . . . . . . . . . . . . . . . . . . . .

$ 493,241

$ 373,390

$ 2,323,132

Add back:

Allocation of undistributed income to Series B Preferred
Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid to preferred stockholders . . . . . . . . . . . . . . . .
Effect of interest on assumed conversions of convertible
debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income available to common stockholders for diluted

—
—

—

3,825
—

1,084,895
64,675

—

38,500

net income per common share . . . . . . . . . . . . . . . . . . . . . . . . .

$ 493,241

$ 377,215

$ 3,511,202

Denominator:
Weighted average common shares outstanding for basic

net income per common share(a) . . . . . . . . . . . . . . . . . . . . . . .
Weighted average impact of assumed Series B

Preferred Stock conversion . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average impact of assumed convertible debt(b)
Weighted average impact of other dilutive equity

instruments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average shares for diluted net income per

common share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,788,944

6,227,646

4,209,073

—
—

63,789
—

2,215,900
298,725

73,076

93,356

150,088

5,862,020

6,384,791

6,873,786

$

$

0.09

0.08

$

$

0.06

0.06

$

$

0.55

0.51

(a) For the year ended December 31, 2014, the weighted-average common shares outstanding for

basic net income per common share includes approximately 31,078,000 shares of the
272,855,859 shares related to the conversion of the 7% Exchangeable Senior Subordinated
Notes due 2014, due to the weighted-average in calculating earnings per share.

(b) During the years ended December 31, 2013 and 2012, the common stock reserved for

conversion in connection with the 7% Exchangeable Senior Subordinated Notes due 2014 were
considered to be anti-dilutive and dilutive, respectively, in our calculation of diluted net income
per share.

(6) Receivables, net

Receivables, net includes customer accounts receivable, receivables from distributors and other

receivables.

Customer accounts receivable, net, includes receivables from our subscribers and advertising
customers and is stated at amounts due net of an allowance for doubtful accounts. Our allowance
for doubtful accounts is based upon our assessment of various factors. We consider historical
experience, the age of the receivable balances, current economic conditions and other factors that

F-15

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

may affect the counterparty’s ability to pay. Bad debt expense is included in Customer service and
billing expense in our consolidated statements of comprehensive income.

Receivables from distributors primarily include billed and unbilled amounts due from OEMs for

services included in the sale or lease price of vehicles, as well as billed amounts due from
wholesale distributors of our satellite radios. Other receivables primarily include amounts due from
manufacturers of our radios, modules and chipsets where we are entitled to a subsidy based on the
number of units produced. We have not established an allowance for doubtful accounts for our
receivables from distributors or other receivables as we have historically not experienced any
significant collection issues with OEMs or other third parties.

Receivables, net consists of the following:

Gross customer accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Receivables from distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Receivables, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2014

December 31,
2013

$101,634
(7,815)
$ 93,819

105,731
21,029
$220,579

$ 95,562
(9,078)
$ 86,484

88,975
17,453
$192,912

(7) Inventory, net

Inventory consists of finished goods, refurbished goods, chipsets and other raw material
components used in manufacturing radios. Inventory is stated at the lower of cost or market. We
record an estimated allowance for inventory that is considered slow moving or obsolete or whose
carrying value is in excess of net realizable value. The provision related to products purchased for
resale in our direct to consumer distribution channel and components held for resale by us is
reported as a component of Cost of equipment in our consolidated statements of comprehensive
income. The provision related to inventory consumed in our OEM and retail distribution channel is
reported as a component of Subscriber acquisition costs in our consolidated statements of
comprehensive income.

Inventory, net, consists of the following:

Raw materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for obsolescence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,150
17,971
(10,724)

Total inventory, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 19,397

$ 12,358
15,723
(14,218)

$ 13,863

December 31,
2014

December 31,
2013

(8) Goodwill

Goodwill represents the excess of the purchase price over the estimated fair value of the net
tangible and identifiable intangible assets acquired in business combinations. Our annual impairment
assessment of our single reporting unit is performed as of the fourth quarter of each year, and an
assessment is performed at other times if an event occurs or circumstances change that would more
likely than not reduce the fair value of the asset below its carrying value. Step one of the impairment
assessment compares the fair value to its carrying value and if the fair value exceeds its carrying
value, goodwill is not impaired. If the carrying value exceeds the fair value, the implied fair value of
goodwill is compared to the carrying value of goodwill. If the implied fair value exceeds the carrying

F-16

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

value then goodwill is not impaired; otherwise, an impairment loss will be recorded by the amount the
carrying value exceeds the implied fair value. At the date of our annual assessment for 2014 and
2013, the fair value of our single reporting unit substantially exceeded its carrying value and therefore
was not at risk of failing step one of ASC 350-20, Goodwill.

As of December 31, 2014, there were no indicators of impairment and no impairment loss was
recorded for goodwill during the years ended December 31, 2014, 2013 and 2012. During the year
ended December 31, 2014, the purchase price allocation and working capital calculation associated
with the connected vehicle business we purchased from Agero were adjusted. These adjustments
resulted in a net increase to Goodwill of $554. As of December 31, 2014, the cumulative balance of
goodwill impairments recorded since the July 2008 merger (the “Merger”) between our wholly owned
subsidiary, Vernon Merger Corporation, and XM Satellite Radio Holdings Inc. (“XM”), was
$4,766,190, which was recognized during the year ended December 31, 2008.

During the years ended December 31, 2014 and 2013, we reduced goodwill by $0 and $274,

respectively. The goodwill reduction during the year ended December 31, 2013, related to the
subsequent exercise of certain stock options and vesting of certain restricted stock units that were
recorded at fair value in connection with the Merger.

(9) Intangible Assets

We recorded intangible assets at fair value related to the Merger that were formerly held by
XM. In November 2013, we recorded intangible assets at fair value as a result of the acquisition of
the connected vehicle business of Agero. Our intangible assets include the following:

December 31, 2014

December 31, 2013

Weighted
Average
Useful Lives

Gross
Carrying
Value

Accumulated
Amortization

Net
Carrying
Value

Gross
Carrying
Value

Accumulated
Amortization

Net
Carrying
Value

Due to the Merger:

Indefinite life intangible

assets:
FCC licenses . . . . . . .
Trademark . . . . . . . . . .

Definite life intangible

assets:

Subscriber

Indefinite
Indefinite

$2,083,654
250,000

$

— $2,083,654 $2,083,654
250,000
—

250,000

$

— $2,083,654
250,000
—

relationships . . . . . .

9 years

380,000

(305,755)

74,245

380,000

(271,372)

108,628

Licensing

agreements . . . . . . .
Proprietary software .
Developed

technology . . . . . . . .
Leasehold interests. .

9.1 years
6 years

10 years
7.4 years

45,289
16,552

2,000
132

(23,290)
(13,973)

(1,283)
(114)

21,999
2,579

717
18

45,289
16,552

2,000
132

(19,604)
(13,384)

(1,083)
(96)

25,685
3,168

917
36

Due to the acquisition
of the connected
vehicle business of
Agero:
Definite life intangible

assets:
OEM relationships. . .
Proprietary software .

Total intangible

assets . . . . . . . . . .

15 years
10 years

220,000
10,663

(17,111)
(1,718)

202,889
8,945

220,000
10,663

(2,444)
(245)

217,556
10,418

$3,008,290

$(363,244)

$2,645,046 $3,008,290

$(308,228)

$2,700,062

F-17

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Indefinite Life Intangible Assets

We have identified our FCC licenses and the XM trademark as indefinite life intangible assets
after considering the expected use of the assets, the regulatory and economic environment within
which they are used and the effects of obsolescence on their use.

We hold FCC licenses to operate our satellite digital audio radio service and provide ancillary

services. The following table outlines the years in which each of our satellite licenses expires:

FCC satellite licenses

SIRIUS FM-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-1(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expiration
year

2017
2017
2017
2017
2022

2021
2022
2018

(1) The FCC license for this satellite has expired. The FCC has granted us special temporary

authority to operate this satellite and prepare it for deorbiting maneuvers.

Prior to expiration, we are required to apply for a renewal of our FCC licenses. The renewal
and extension of our licenses, including temporary licenses, is reasonably certain at minimal cost,
which is expensed as incurred. Each of the FCC licenses authorizes us to use the broadcast
spectrum, which is a renewable, reusable resource that does not deplete or exhaust over time.

ASU 2012-02, Testing Indefinite-Lived Intangible Assets for Impairment, established an option

to first perform a qualitative assessment to determine whether it is more likely than not that an
asset is impaired. If the qualitative assessment supports that it is more likely than not that the fair
value of the asset exceeds its carrying value, a quantitative impairment test is not required. If the
qualitative assessment does not support the fair value of the asset, then a quantitative assessment
is performed. Our annual impairment assessment of our indefinite intangible assets is performed as
of the fourth quarter of each year. An assessment is performed at other times if an event occurs or
circumstances change that would more likely than not reduce the fair value of the asset below its
carrying value. If the carrying value of the intangible assets exceeds its fair value, an impairment
loss is recognized in an amount equal to that excess.

We completed qualitative assessments of our FCC licenses and XM trademark during the

fourth quarter of 2014, 2013 and 2012. As of the date of our annual assessment for 2014, 2013
and 2012, our qualitative impairment assessment of the fair value of our indefinite intangible assets
indicated that such assets substantially exceeded their carrying value and therefore was not at risk
of impairment. No impairments were recorded for intangible assets with indefinite lives during the
years ended December 31, 2014, 2013 and 2012.

Definite Life Intangible Assets

Definite-lived intangible assets are amortized over their respective estimated useful lives to their

estimated residual values and reviewed for impairment under the provisions of ASC 360-10-35,
Property, Plant and Equipment/Overall/Subsequent Measurement. We review intangible assets
subject to amortization for impairment whenever events or circumstances indicate that the carrying
amount of an asset may not be recoverable. If the sum of the expected cash flows, undiscounted
and without interest, is less than the carrying amount of the asset, an impairment loss is recognized

F-18

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

as the amount by which the carrying amount of the asset exceeds its fair value. No impairment was
recorded to our intangible assets with definite lives in 2014, 2013 or 2012.

Subscriber relationships are amortized on an accelerated basis over 9 years, which reflects the

estimated pattern in which the economic benefits will be consumed. Other definite life intangible
assets include certain licensing agreements, which are amortized over a weighted average useful
life of 9.1 years on a straight-line basis. The fair value of the OEM relationships and proprietary
software acquired from the acquisition of the connected vehicle business of Agero are being
amortized over their estimated weighted average useful lives of 15 and 10 years, respectively.

Amortization expense for all definite life intangible assets was $55,016, $50,011 and $53,620

for the years ended December 31, 2014, 2013 and 2012, respectively. Expected amortization
expense for each of the fiscal years 2015 through 2019 and for periods thereafter is as follows:

Years ending December 31,

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 51,700
48,545
34,882
19,463
19,026
137,776

Total definite life intangible assets, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$311,392

(10) Interest Costs

We capitalized a portion of the interest on funds borrowed as part of the cost of constructing
our satellites and related launch vehicles. We primarily capitalized interest associated with our FM-6
satellite and related launch vehicle for the years ended December 31, 2013 and 2012. We also
incurred interest costs on our debt instruments and on our satellite incentive agreements. The
following is a summary of our interest costs:

For the Years Ended December 31,
2013

2014

2012

Interest costs charged to expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest costs capitalized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$269,010
480

$204,671
26,445

$265,321
31,982

Total interest costs incurred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$269,490

$231,116

$297,303

Included in interest costs incurred is non-cash interest expense, consisting of amortization
related to original issue discounts, premiums and deferred financing fees, of $21,039, $21,698 and
$35,924 for the years ended December 31, 2014, 2013 and 2012, respectively.

(11) Property and Equipment

Property and equipment, including satellites, are stated at cost, less accumulated depreciation.

Equipment under capital leases is stated at the present value of minimum lease payments.
Depreciation is calculated using the straight-line method over the following estimated useful life of
the asset:

F-19

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Satellite system . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terrestrial repeater network . . . . . . . . . . . . . . . .
Broadcast studio equipment . . . . . . . . . . . . . . . .
Capitalized software and hardware. . . . . . . . . .
Satellite telemetry, tracking and control
facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures, equipment and other . . . . .
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . .

2–15 years
5–15 years
3–15 years
3–7 years

3–15 years
2–7 years
20 or 30 years
Lesser of useful life or remaining lease term

We review long-lived assets, such as property and equipment, for impairment whenever events
or changes in circumstances indicate the carrying amount may not be recoverable. Recoverability of
assets to be held and used is measured by a comparison of the carrying amount of an asset to
estimated undiscounted future cash flows expected to be generated by the asset. If the carrying
amount of an asset exceeds the estimated future cash flows, an impairment charge is recognized
for the amount by which the carrying amount exceeds the fair value of the asset. We did not record
any impairments in 2014, 2013 or 2012.

Property and equipment, net, consists of the following:

Satellite system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terrestrial repeater network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Broadcast studio equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software and hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Satellite telemetry, tracking and control facilities . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures, equipment and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total property and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2014

December 31,
2013

$ 2,397,611
108,341
48,677
61,306
340,738
71,268
78,237
38,411
59,373
155,716
3,359,678
(1,849,566)

$ 2,407,423
109,367
46,173
59,020
298,267
63,944
67,275
38,411
58,662
103,148
3,251,690
(1,657,116)

Property and equipment, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,510,112

$ 1,594,574

Construction in progress consists of the following:

December 31,
2014

December 31,
2013

Satellite system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terrestrial repeater network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,912
48,406
77,755
16,643
$155,716

$ 11,879
30,078
39,924
21,267
$103,148

Depreciation expense on property and equipment was $211,407, $203,303 and $212,675 for

the years ended December 31, 2014, 2013 and 2012, respectively. During the years ended
December 31, 2014, 2013 and 2012, we retired property and equipment of $19,398, $16,039 and
$5,251, respectively, which included the retirement of our XM-2 satellite in 2014, and recognized a
loss on disposal of assets of $220, $351 and $657, respectively.

F-20

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Satellites

We currently own a fleet of nine operating satellites. The chart below provides certain

information on these satellites:

Satellite Designation

Estimated
End of
Depreciable
Life

Year Delivered

FM-1* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-2* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-1* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2000
2000
2000
2009
2013
2001
2005
2006
2010

2013
2013
2015
2024
2028
2013
2020
2021
2025

* Satellite was fully depreciated as of December 31, 2014 but is still in operation.

(12) Related Party Transactions

In the normal course of business, we enter into transactions with related parties. We had the

following related party balances at December 31, 2014 and 2013:

Related party
current assets
2014
2013

Related party
long-term assets
2014

2013

Related party
current liabilities
2014

2013

Related party
current debt
2013

2014

Related party
long-term
liabilities

2014

2013

Liberty Media . . . . . . .
Sirius XM Canada . . .
M-Way. . . . . . . . . . . . . .

$ — $ 278
8,867
—

4,344
—

$ — $

3,000
—

— $ — $15,766
4,554
—

4,340
—

27,619
2,545

$— $10,959
—
—

—
—

$

13,635
—

— $

—
16,337
—

Total . . . . . . . . . . .

$4,344

$9,145

$3,000

$30,164

$4,340

$20,320

$— $10,959

$13,635

$16,337

Liberty Media

Liberty Media has beneficially owned over 50% of our outstanding common stock since January

2013 and has two executives and one director on our board of directors. Gregory B. Maffei, the
President and Chief Executive Officer of Liberty Media, is the Chairman of our board of directors.

On October 9, 2013, we entered into an agreement with Liberty Media to repurchase $500,000
of our common stock from Liberty Media. Pursuant to that agreement, we repurchased $160,000 of
our common stock from Liberty Media in 2013. As of December 31, 2013, $15,702 was recorded to
Related party current liabilities for the fair value of the derivative associated with the share
repurchase agreement with Liberty Media as there were certain terms in the forward purchase
contract that could cause the obligation to not be fulfilled. As a result, the instrument was a liability
and was marked to fair value with any gain or loss recorded to our consolidated statements of
comprehensive income. On April 25, 2014, we completed the final purchase installment under this
share repurchase agreement and repurchased $340,000 of our shares of common stock from
Liberty Media at a price of $3.66 per share. We recognized $34,485 and $20,393 to Loss on
change in value of derivatives in our consolidated statements of comprehensive income related to
this agreement during the years ended December 31, 2014 and December 31, 2013, respectively.

F-21

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

We understand that Liberty Media held $11,000 in principal amount of our 7% Exchangeable
Senior Subordinated Notes due 2014 at December 31, 2013, which were converted upon maturity
in December 2014 into 5,974,510 shares of our common stock.

Sirius XM Canada

We hold an equity method investment in Sirius XM Canada. We own approximately 47,300,000
shares of Sirius XM Canada, representing a 37.0% equity interest and a 25.0% voting interest. We
primarily provide programming and content services to Sirius XM Canada.

Investments in which we have the ability to exercise significant influence but not control are

accounted for pursuant to the equity method of accounting. We recognize our proportionate share
of earnings or losses of Sirius XM Canada as they occur as a component of Interest and
investment income in our consolidated statements of comprehensive income on a one month lag.

The difference between our investment and our share of the fair value of the underlying net

assets of Sirius XM Canada is first allocated to either finite-lived intangibles or indefinite-lived
intangibles and the balance is attributed to goodwill. We follow ASC 350, Intangibles—Goodwill and
Other, which requires that equity method finite-lived intangibles be amortized over their estimated
useful life while indefinite-lived intangibles and goodwill are not amortized. The amortization of
equity method finite-lived intangible assets is recorded in Interest and investment income in our
consolidated statements of comprehensive income. We periodically evaluate our equity method
investments to determine if there has been an other-than-temporary decline below carrying value.
Equity method finite-lived intangibles, indefinite-lived intangibles and goodwill are included in the
carrying amount of the investment.

Our related party current asset balances primarily consist of programming and chipset costs

that we are reimbursed for. Our related party long-term asset balances primarily include our
investment balance in Sirius XM Canada. As of December 31, 2014, $2,654 of our investment
balance in Sirius XM Canada related to equity method goodwill and as of December 31, 2013,
$26,161 of our investment balance related to equity method goodwill and intangible assets. Our
related party liabilities as of December 31, 2014 and December 31, 2013 included $2,776 for the
current portion of deferred revenue and $13,415 and $16,190, respectively, for the long-term portion
of deferred revenue recorded as of the Merger date related to agreements with XM Canada, now
Sirius XM Canada. The estimated fair value of deferred revenue from XM Canada as of the Merger
date was approximately $34,000, which is amortized on a straight-line basis through 2020, the end
of the expected term of the current existing agreements.

We recorded the following revenue and expenses associated with Sirius XM Canada and
Liberty Media which were recorded in our consolidated statements of comprehensive income:

For the Years Ended December 31,
2013

2014

2012

Sirius XM Canada:

Revenue(a). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share of net earnings (losses)(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$49,691
$15,517

$ 48,935
$ 5,865

$ 39,477
(420)
$

Liberty Media:

Expenses(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (1,025) $(13,514) $(30,931)

(a) Under our agreements with Sirius XM Canada, we receive a percentage-based royalty for certain
types of subscription revenue earned by Sirius XM Canada for the distribution of Sirius and XM
channels, royalties for activation fees and reimbursements for other charges. We record revenue
from Sirius XM Canada as Other revenue in our consolidated statements of comprehensive
income.

F-22

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

(b) During the year ended December 31, 2014, our share of Sirius XM Canada’s net earnings
included a gain of $1,251 related to the fair value received in excess of the carrying value
associated with the redemption of our investment in Sirius XM Canada’s 8% convertible
unsecured subordinated debentures in February 2014. Sirius XM Canada declared dividends to
us of $43,492, $16,796 and $7,749 during the years ended December 31, 2014, 2013 and 2012,
respectively. These dividends are first recorded as a reduction to our investment balance in
Sirius XM Canada to the extent a balance exists and then as Interest and investment income for
the remaining portion. This amount includes amortization related to the equity method intangible
assets of $363, $1,454 and $974 for the years ended December 31, 2014, 2013 and 2012,
respectively.

(c) We recognized Interest expense associated with the portion of the 7% Exchangeable Senior

Subordinated Notes due 2014, the portion of the 7.625% Senior Notes due 2018, and the portion
of the 8.75% Senior Notes due 2015 held by Liberty Media through December 2014, October
2013 and August 2013, respectively.

M-Way

During the year ended December 31, 2014, we evaluated our investment in M-Way Solutions
GmbH (“M-Way”) and determined that there was an other than temporary decline in its fair value.
As a result, we reduced our investment balance to zero and recognized a loss of $2,342 in Other
(loss) income in our consolidated statements of comprehensive income during the year ended
December 31, 2014. In November 2014, we sold our investment in M-Way and recognized a loss of
$353 in Engineering, design and development in connection with this transaction in our consolidated
statements of comprehensive income during the year ended December 31, 2014.

(13) Investments

Long Term Restricted Investments

Restricted investments relate to reimbursement obligations under letters of credit issued for the
benefit of lessors of our office space. As of December 31, 2014 and 2013 our Long-term restricted
investments were $5,922 and $5,718, respectively.

(14) Debt

Our debt as of December 31, 2014 and 2013 consisted of the following:

Issuer /
Borrower

Issued

Debt

Maturity
Date

Interest Payable

Principal
Amount

December 31,
2014

December 31,
2013

Carrying value at

Sirius XM(a) . . . . . . August 2008 7% Exchangeable

Senior Subordinated
Notes (the
“Exchangeable
Notes”)

December 1,
2014

semi-annually
on June 1 and
December 1

$

— $

— $ 500,481

Sirius XM(a)(b) . . . . . May 2013

4.25% Senior Notes
(the “4.25% Notes”)

May 15,
2020

Sirius XM(a)(b) . . . . . September

2013

5.875% Senior Notes
(the “5.875% Notes”)

October 1,
2020

Sirius XM(a)(b) . . . . . August 2013 5.75% Senior Notes
(the “5.75% Notes”)

August 1,
2021

semi-annually
on May 15 and
November 15
semi-annually
on April 1 and
October 1

semi-annually
on February 1
and August 1

500,000

495,529

494,809

650,000

643,790

642,914

600,000

595,091

594,499

F-23

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Issuer /
Borrower

Issued

Debt

Maturity
Date

Interest Payable

Principal
Amount

December 31,
2014

December 31,
2013

Carrying value at

Sirius XM(a)(b) . . . . . May 2013

4.625% Senior Notes
(the “4.625% Notes”)

May 15,
2023

Sirius XM(a)(b)(c) . . . May 2014

6.00% Senior Notes
(the “6.00% Notes”)

July 15,
2024

Sirius XM(a)(b)(d) . . . August 2012 5.25% Senior

Sirius XM(e) . . . . . . December

2012

Sirius XM . . . . . . . . Various

Secured Notes (the
“5.25% Notes”)

Senior Secured
Revolving Credit
Facility (the “Credit
Facility”)
Capital leases

Total Debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: total current maturities non-related party . . . .

Less: total current maturities related party . . . . . . . .

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

semi-annually
on May 15 and
November 15

semi-annually
on January 15
and July 15

semi-annually
on February 15
and August 15

500,000

495,116

494,653

1,500,000

1,483,918

—

400,000

395,147

394,648

August 15,
2022

December 5,
2017

variable fee
paid quarterly

1,250,000

380,000

460,000

Various

n/a

n/a

12,754

19,591

4,501,345

3,601,595

7,482

—

496,815

10,959

$4,493,863

$3,093,821

(a) The carrying value of the notes are net of the remaining unamortized original issue discount.

(b) Substantially all of our domestic wholly-owned subsidiaries have guaranteed these notes.

(c) In May 2014, Sirius XM issued $1,500,000 aggregate principal amount of 6.00% Senior Notes

due 2024, with an original issuance discount of $16,875.

(d) In April 2014, we entered into a supplemental indenture to the indenture governing the 5.25%

Notes pursuant to which we granted a first priority lien on substantially all of the assets of Sirius
XM and the guarantors to the holders of the 5.25% Notes. The liens securing the 5.25% Notes
are equal and ratable to the liens granted to secure the Credit Facility.

(e) In December 2012, Sirius XM entered into a five -year Credit Facility with a syndicate of financial
institutions for $1,250,000. Sirius XM’s obligations under the Credit Facility are guaranteed by
certain of its material domestic subsidiaries and are secured by a lien on substantially all of
Sirius XM’s assets and the assets of its material domestic subsidiaries. Borrowings under the
Credit Facility are used for working capital and other general corporate purposes, including
dividends, financing of acquisitions and share repurchases. Interest on borrowings is payable on
a monthly basis and accrues at a rate based on LIBOR plus an applicable rate. Sirius XM is
also required to pay a variable fee on the average daily unused portion of the Credit Facility and
is payable on a quarterly basis. The variable rate for the unused portion of the Credit Facility
was 0.35% per annum as of December 31, 2014. As of December 31, 2014, $870,000 was
available for future borrowing under the Credit Facility. Sirius XM’s outstanding borrowings under
the Credit Facility are classified as Long-term debt within our consolidated balance sheets due to
the long-term maturity of this debt.

Retired and Converted Debt

The Exchangeable Notes were exchangeable at anytime at the option of the holder into shares

of our common stock at an exchange rate of 543.1372 shares of common stock per 1,000 dollars
of principal amount of the notes, which is equivalent to an approximate exchange price of $1.841
per share of common stock. All holders of the Exchangeable Notes converted prior to the

F-24

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Exchangeable Notes’ maturity on December 1, 2014. During the year ended December 31, 2014,
$502,370 in principal amount of the Exchangeable Notes were converted, resulting in the issuance
of 272,855,859 shares of our common stock. No loss was recognized as a result of this conversion.

During the year ended December 31, 2013, we purchased $800,000 of our then outstanding
8.75% Senior Notes due 2015, for an aggregate purchase price, including premium and interest, of
$927,860. We recognized $104,818 to Loss on extinguishment of debt and credit facilities, net,
consisting primarily of unamortized discount, deferred financing fees and repayment premium, as a
result of this transaction.

During the year ended December 31, 2013, we also purchased $700,000 of our then

outstanding 7.625% Senior Notes due 2018, for an aggregate purchase price, including premium
and interest, of $797,830. We recognized $85,759 to Loss on extinguishment of debt and credit
facilities, net, consisting primarily of unamortized discount, deferred financing fees and repayment
premium, as a result of this transaction.

Covenants and Restrictions

Under the Credit Facility, Sirius XM, our wholly-owned subsidiary, must comply with a debt
maintenance covenant that it not exceed a total leverage ratio, calculated as total consolidated debt
to consolidated operating cash flow, of 5.0 to 1.0. The Credit Facility generally requires compliance
with certain covenants that restrict Sirius XM’s ability to, among other things, (i) incur additional
indebtedness, (ii) incur liens, (iii) pay dividends or make certain other restricted payments,
investments or acquisitions, (iv) enter into certain transactions with affiliates, (v) merge or
consolidate with another person, (vi) sell, assign, lease or otherwise dispose of all or substantially
all of Sirius XM’s assets, and (vii) make voluntary prepayments of certain debt, in each case
subject to exceptions.

The indentures governing Sirius XM’s notes restrict Sirius XM’s non-guarantor subsidiaries’
ability to create, assume, incur or guarantee additional indebtedness without such non-guarantor
subsidiary guaranteeing each such series of notes on a pari passu basis. The indentures governing
the notes also contain covenants that, among other things, limit Sirius XM’s ability and the ability of
its subsidiaries to create certain liens; enter into sale/leaseback transactions; and merge or
consolidate.

Under Sirius XM’s debt agreements, the following generally constitute an event of default: (i) a

default in the payment of interest; (ii) a default in the payment of principal; (iii) failure to comply with
covenants; (iv) failure to pay other indebtedness after final maturity or acceleration of other
indebtedness exceeding a specified amount; (v) certain events of bankruptcy; (vi) a judgment for
payment of money exceeding a specified aggregate amount; and (vii) voidance of subsidiary
guarantees, subject to grace periods where applicable. If an event of default occurs and is
continuing, our debt could become immediately due and payable.

At December 31, 2014 and 2013, we were in compliance with our debt covenants.

(15) Stockholders’ Equity

Common Stock, par value $0.001 per share

We were authorized to issue up to 9,000,000,000 shares of common stock as of December 31,
2014 and 2013. There were 5,653,529,403 and 6,096,220,526 shares of common stock issued and
5,646,119,122 and 6,096,220,526 shares outstanding on December 31, 2014 and 2013,
respectively.

F-25

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

As of December 31, 2014, approximately 296,096,000 shares of common stock were reserved

for issuance in connection with outstanding warrants, incentive stock based awards and common
stock to be granted to third parties upon satisfaction of performance targets.

Stock Repurchase Program

Since December 2012, our board of directors has approved for repurchase an aggregate of

$6,000,000 our common stock. Our board of directors did not establish an end date for this stock
repurchase program. Shares of common stock may be purchased from time to time on the open
market, pursuant to pre-set trading plans meeting the requirements of Rule 10b5-1 under the
Exchange Act, in privately negotiated transactions, including transactions with Liberty Media and its
affiliates, or otherwise. As of December 31, 2014, our cumulative repurchases since December
2012 under our stock repurchase program totaled 1,259,274,498 shares for $4,285,192, and
$1,714,808 remained available under our stock repurchase program.

The following table summarizes our share repurchase activity for the years ended:

Share Repurchase Type

Shares

Amount

Shares

Amount

December 31, 2014

December 31, 2013

Open Market and Privately

Negotiated Repurchases(a) . . . . . .
Liberty Media(b) . . . . . . . . . . . . . . . . . . .
May 2014 ASR Agreement(c) . . . . . .
August 2014 ASR Agreement(d) . . .
Total Repurchases . . . . . . . . . . .

422,965,443
92,888,561
151,846,125
71,316,503
739,016,632

$1,426,428
340,000
506,404
250,000
$2,522,832

476,545,601
43,712,265
—
—
520,257,866

$1,602,360
160,000
—
—
$1,762,360

(a) As of December 31, 2014 and 2013, $26,034 and $0, respectively, of common stock

repurchases had not settled, nor been retired, and were recorded as Treasury stock within our
consolidated balance sheets and consolidated statements of stockholders’ equity.

(b) On October 9, 2013, we entered into an agreement to repurchase $500,000 of our common

stock from Liberty Media. Pursuant to this agreement, we repurchased 43,712,265 shares of our
common stock for $160,000 from Liberty Media in 2013. On April 25, 2014, we completed the
final purchase installment and repurchased 92,888,561 shares of our common stock for $340,000
from Liberty Media at a price of $3.66 per share. As there were certain terms in the forward
purchase contract with Liberty Media that could have caused the obligation not to be fulfilled, the
instrument was classified as a liability and was marked to fair value with any gain or loss
recorded to our consolidated statements of comprehensive income. We recognized $34,485 and
$20,393 to Loss on change in value of derivatives in our consolidated statements of
comprehensive income during the years ended December 31, 2014 and 2013, respectively.

(c) In May 2014, we entered into an accelerated share repurchase agreement (the “May ASR

Agreement”) under which we prepaid $600,000 to a third-party financial institution to repurchase
our common stock. Under the May ASR Agreement, we received 151,846,125 shares of our
common stock that were retired upon receipt and the counter party returned to us $93,596 for
the unused portion of the original prepayment.

(d) In August 2014, we entered into a second accelerated share repurchase agreement (the “August

ASR Agreement”) under which we prepaid $250,000 to a third-party financial institution to
repurchase our common stock. Under the August ASR Agreement, we received an aggregate of
71,316,503 shares of our common stock that were retired upon receipt.

F-26

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

Share Lending Arrangements

To facilitate the offering of the Exchangeable Notes, we entered into share lending agreements

with Morgan Stanley Capital Services Inc. and UBS AG London Branch in July 2008. All loaned
shares were returned to us as of October 2011, and the share lending agreements were
terminated.

We recorded interest expense related to the amortization of the costs associated with the share
lending arrangement and other issuance costs for our Exchangeable Notes of $12,701, $12,745 and
$12,402 for the years ended December 31, 2014, 2013 and 2012, respectively. As of December 31,
2013, the unamortized balance of the debt issuance costs was $12,701, with $12,423 recorded in
Other current assets, and $278 recorded in Related party current assets. These costs were fully
amortized as of December 31, 2014 as the Exchangeable Notes matured on December 1, 2014.

Preferred Stock, par value $0.001 per share

We were authorized to issue up to 50,000,000 shares of undesignated preferred stock as of
December 31, 2014 and 2013. In January 2013, Liberty Media converted its remaining shares of
the Series B Preferred Stock into 1,293,509,076 shares of our common stock. There were no
shares of preferred stock issued or outstanding as of December 31, 2014 and 2013.

Warrants

We have issued warrants to purchase shares of our common stock in connection with
distribution and programming agreements. The outstanding warrants expire in the first quarter of
2015.

During the year ended December 31, 2014, 1,788,000 warrants were exercised to purchase
shares of common stock on a net settlement basis, resulting in the issuance of 99,349 shares of our
common stock. Approximately 16,667,000 and 18,455,000 warrants to acquire an equal number of
shares of common stock were outstanding and fully vested as of December 31, 2014 and December
31, 2013, respectively. Warrants were included in our calculation of diluted net income per common
share as the effect was dilutive for the years ended December 31, 2014 and 2013. At December 31,
2014 and December 31, 2013, the weighted average exercise price of outstanding warrants was $2.50
and $2.55 per share, respectively. We did not incur warrant related expenses during the years ended
December 31, 2014, 2013 and 2012.

(16) Benefit Plans

We recognized share-based payment expense of $78,212, $68,876 and $63,822 for the years

ended December 31, 2014, 2013 and 2012, respectively.

We account for equity instruments granted to employees in accordance with ASC 718,

Compensation—Stock Compensation. ASC 718 requires all share-based compensation payments to
be recognized in the financial statements based on fair value. ASC 718 requires forfeitures to be
estimated at the time of grant and revised in subsequent periods if actual forfeitures differ from
initial estimates. We use the Black-Scholes-Merton option-pricing model to value stock option
awards and have elected to treat awards with graded vesting as a single award. Share-based
compensation expense is recognized ratably over the requisite service period, which is generally the
vesting period, net of forfeitures. We measure restricted stock awards and units using the fair
market value of the restricted shares of common stock on the day the award is granted.

Fair value as determined using the Black-Scholes-Merton model varies based on assumptions
used for the expected life, expected stock price volatility and risk-free interest rates. In 2014, 2013
and 2012, we estimated the fair value of awards granted using the hybrid approach for volatility,

F-27

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

which weights observable historical volatility and implied volatility of qualifying actively traded
options on our common stock. The expected life assumption represents the weighted-average
period stock-based awards are expected to remain outstanding. These expected life assumptions
are established through a review of historical exercise behavior of stock-based award grants with
similar vesting periods. Where historical patterns do not exist, contractual terms are used. The risk-
free interest rate represents the daily treasury yield curve rate at the grant date based on the
closing market bid yields on actively traded U.S. treasury securities in the over-the-counter market
for the expected term. Our assumptions may change in future periods.

Stock-based awards granted to employees, non-employees and members of our board of

directors include warrants, stock options, and restricted stock units.

2009 Long-Term Stock Incentive Plan

In May 2009, our stockholders approved the Sirius XM Radio Inc. 2009 Long-Term Stock
Incentive Plan (the “2009 Plan”). Employees, consultants and members of our board of directors are
eligible to receive awards under the 2009 Plan. The 2009 Plan provides for the grant of stock
options, restricted stock awards, restricted stock units and other stock-based awards that the
compensation committee of our board of directors may deem appropriate. Vesting and other terms
of stock-based awards are set forth in the agreements with the individuals receiving the awards.
Stock-based awards granted under the 2009 Plan are generally subject to a vesting requirement.
Stock-based awards generally expire ten years from the date of grant. Each restricted stock unit
entitles the holder to receive one share of common stock upon vesting. As of December 31, 2014,
approximately 19,950,000 shares of common stock were available for future grants under the 2009
Plan.

Other Plans

We maintain four other share-based benefit plans—the XM 2007 Stock Incentive Plan, the
Amended and Restated Sirius Satellite Radio 2003 Long-Term Stock Incentive Plan, the XM 1998
Shares Award Plan and the XM Talent Option Plan. No further awards may be made under these
plans, and all outstanding awards are fully vested.

The following table summarizes the weighted-average assumptions used to compute the fair

value of options granted to employees and members of our board of directors:

For the Years Ended December 31,
2013

2012

2014

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected life of options—years . . . . . . . . . . . . . . . . .
Expected stock price volatility. . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . .

1.6%
4.72
33%
0%

1.4%
4.73
47%
0%

0.8%
5.06
49%
0%

There were no options granted to third parties during the years ended December 31, 2014,
2013 and 2012. We do not intend to pay regular dividends on our common stock. Accordingly, the
dividend yield percentage used in the Black-Scholes-Merton option value was zero for all periods.

F-28

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

The following table summarizes stock option activity under our share-based plans for the years

ended December 31, 2014, 2013 and 2012 (options in thousands):

Outstanding at the beginning of January
1, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited, cancelled or expired . . . . . .

Outstanding as of December 31, 2012. . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited, cancelled or expired . . . . . .
Outstanding as of December 31, 2013. . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited, cancelled or expired . . . . . .
Outstanding as of December 31, 2014. . .

Options

439,580
58,626
(214,199)
(9,495)

274,512
57,228
(61,056)
(6,445)
264,239
61,852
(46,943)
(11,294)
267,854

Exercisable as of December 31, 2014 . . .

121,272

Weighted-Average
Exercise
Price(1)

Weighted-Average
Remaining
Contractual
Term
(Years)

Aggregate
Intrinsic
Value

$1.25
$2.53
$0.59
$3.09

$1.92
$3.59
$1.31
$2.02
$2.42
$3.39
$1.63
$4.08
$2.72

$2.27

7.09

5.28

$246,067

$179,913

(1) The weighted-average exercise price for options outstanding as of December 31, 2012 in the table

above has been adjusted to reflect the reduction to the exercise prices related to the
December 28, 2012 special cash dividend.

The weighted average grant date fair value of options granted during the years ended
December 31, 2014, 2013 and 2012 was $1.05, $1.48 and $1.09, respectively. The total intrinsic
value of stock options exercised during the years ended December 31, 2014, 2013 and 2012 was
$89,428, $142,491 and $399,794, respectively. During the years ended December 31, 2014 and
2013, the number of shares which were issued as a result of stock option exercises were
15,228,394 and 32,649,857, respectively, due to the net settlement method that began in 2013.

We recognized share-based payment expense associated with stock options of $69,754,
$66,231 and $60,299 for the years ended December 31, 2014, 2013 and 2012, respectively.

F-29

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

The following table summarizes the nonvested restricted stock unit activity under our share-

based plans for the years ended December 31, 2014, 2013 and 2012 (shares in thousands):

Nonvested as of January 1, 2012. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested as of December 31, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested as of December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested as of December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

421
8
—
—
429
6,873
(192)
(126)
6,984
6,108
(1,138)
(379)
11,575

Grant Date
Fair Value

$1.46
$ —
$ —
$ —
$3.25
$3.59
$3.27
$3.61
$3.58
$3.38
$3.62
$3.52
$3.47

The weighted average grant date fair value of restricted stock units granted during the years
ended December 31, 2014 and 2013 was $3.38 and $3.59, respectively. The total intrinsic value of
restricted stock units that vested during the years ended December 31, 2014, 2013 and 2012 was
$4,044, $605 and $0, respectively. In connection with the special cash dividend paid in December
2012, we granted 8,000 incremental restricted stock units to prevent the economic dilution of the
holders of our restricted stock units. This grant did not result in any additional incremental share-
based payment expense being recognized in 2012.

We recognized share-based payment expense associated with restricted stock units of $8,458,

$2,645 and $0 during the years ended December 31, 2014, 2013 and 2012, respectively. During
the years ended December 31, 2014 and 2013, the number of shares which were issued as a
result of restricted stock units that vested were 731,626 and 191,524, respectively.

Total unrecognized compensation costs related to unvested share-based payment awards for

stock options and restricted stock units granted to employees and members of our board of
directors at December 31, 2014 and 2013, net of estimated forfeitures, were $162,985 and
$164,292, respectively. The total unrecognized compensation costs at December 31, 2014 are
expected to be recognized over a weighted-average period of 3 years.

401(k) Savings Plan
Sirius XM sponsors the Sirius XM Radio Inc. 401(k) Savings Plan (the “Sirius XM Plan”) for
eligible employees. The Sirius XM Plan allows eligible employees to voluntarily contribute from 1%
to 50% of their pre-tax eligible earnings, subject to certain defined limits. We match 50% of an
employee’s voluntary contributions per pay period on the first 6% of an employee’s pre-tax salary
up to a maximum of 3% of eligible compensation. Employer matching contributions under the Sirius
XM Plan vest at a rate of 33.33% for each year of employment and are fully vested after three
years of employment for all current and future contributions. Beginning in January 2014, our cash
employer matching contributions were no longer used to purchase shares of our common stock on
the open market, unless the employee elects our common stock as their investment option for this
contribution. Prior to January 2014, the cash from employer matching contributions was used to
purchase shares of our common stock on the open market. We contributed $5,385 and $4,181
during the years ended December 31, 2014 and 2013, respectively, to the Sirius XM Plan in
fulfillment of our matching obligation. During the year ended December 31, 2012, employer
matching contributions were made in the form of shares of our common stock, resulting in share-
based payment expense of $3,523.

F-30

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

(17) Commitments and Contingencies

The following table summarizes our expected contractual cash commitments as of December

31, 2014:

Debt

2015

2016

2017

2018

2019

Thereafter

Total

obligations . .

$

7,482 $

4,266

$380,928

$

78

$

— $4,150,000

$4,542,754

Cash interest

payments . . .

Satellite and

transmission

Programming

and content .
Marketing and
distribution . .

Satellite

incentive
payments . . .

Operating
lease
obligations . .
Other . . . . . . . . .
Total(1). . . .

240,874

240,551

240,803

228,063

228,063

711,750

1,890,104

15,364

4,594

3,643

4,170

4,187

12,719

44,677

231,272

109,903

74,816

60,150

48,333

60,000

584,474

31,645

13,114

9,185

8,298

6,218

1,538

69,998

11,511

12,367

13,296

14,302

10,652

43,527

105,655

49,408
66,462

43,634
13,829
$654,018 $442,258

36,636
2,479
$761,786

34,036
895
$349,992

29,224
150
$326,827

200,884
50
$5,180,468

393,822
83,865
$7,715,349

(1) The table does not include our reserve for uncertain tax positions, which at December 31, 2014
totaled $1,432, as the specific timing of any cash payments cannot be projected with reasonable
certainty.

Debt obligations. Debt obligations include principal payments on outstanding debt and capital

lease obligations.

Cash interest payments. Cash interest payments include interest due on outstanding debt and

capital lease payments through maturity.

Satellite and transmission. We have entered into agreements with third parties to operate and
maintain the off-site satellite telemetry, tracking and control facilities and certain components of our
terrestrial repeater networks.

Programming and content. We have entered into various programming agreements. Under the

terms of these agreements, our obligations include fixed payments, advertising commitments and
revenue sharing arrangements. Our future revenue sharing costs are dependent upon many factors
and are difficult to estimate; therefore, they are not included in our minimum contractual cash
commitments.

Marketing and distribution. We have entered into various marketing, sponsorship and
distribution agreements to promote our brand and are obligated to make payments to sponsors,
retailers, automakers and radio manufacturers under these agreements. Certain programming and
content agreements also require us to purchase advertising on properties owned or controlled by
the licensors. We also reimburse automakers for certain engineering and development costs
associated with the incorporation of satellite radios into new vehicles they manufacture. In addition,
in the event certain new products are not shipped by a distributor to its customers within 90 days of
the distributor’s receipt of goods, we have agreed to purchase and take title to the product.

Satellite incentive payments. Boeing Satellite Systems International, Inc., the manufacturer of
certain of our in-orbit satellites, may be entitled to future in-orbit performance payments with respect

F-31

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

to XM-3 and XM-4 based on the expected operating performance meeting their fifteen-year design
life. Boeing may also be entitled to additional incentive payments up to $10,000 if our XM-4 satellite
continues to operate above baseline specifications during the five years beyond the satellite’s
fifteen-year design life.

Space Systems/Loral, the manufacturer of certain of our in-orbit satellites, may be entitled to

future in-orbit performance payments with respect to XM-5, FM-5 and FM-6 based on their
expected operating performance meeting their fifteen-year design life.

Operating lease obligations. We have entered into both cancelable and non-cancelable
operating leases for office space, equipment and terrestrial repeaters. These leases provide for
minimum lease payments, additional operating expense charges, leasehold improvements and rent
escalations that have initial terms ranging from one to fifteen years, and certain leases have options
to renew. The effect of the rent holidays and rent concessions are recognized on a straight-line
basis over the lease term, including reasonably assured renewal periods. Total rent recognized in
connection with leases for the years ended December 31, 2014, 2013 and 2012 was $45,107,
$39,228 and $37,474, respectively.

Other. We have entered into various agreements with third parties for general operating
purposes. In addition to the minimum contractual cash commitments described above, we have
entered into agreements with other variable cost arrangements. These future costs are dependent
upon many factors, including subscriber growth, and are difficult to anticipate; however, these costs
may be substantial. We may enter into additional programming, distribution, marketing and other
agreements that contain similar variable cost provisions. The cost of our stock acquired from a
third-party financial institution but not paid for as of December 31, 2014 is included in this category.

We do not have any other significant off-balance sheet financing arrangements that are

reasonably likely to have a material effect on our financial condition, results of operations, liquidity,
capital expenditures or capital resources.

Legal Proceedings

In the ordinary course of business, we are a defendant or party to various claims and lawsuits,

including those discussed below. These claims are at various stages of arbitration or adjudication.

We record a liability when we believe that it is both probable that a liability will be incurred, and

the amount of loss can be reasonably estimated. We evaluate developments in legal matters that
could affect the amount of liability that has been previously accrued and make adjustments as
appropriate. Significant judgment is required to determine both probability and the estimated amount
of a loss or potential loss. We may be unable to reasonably estimate the reasonably possible loss
or range of loss for a particular legal contingency for various reasons, including, among others,
because: (i) the damages sought are indeterminate; (ii) the proceedings are in the relative early
stages; (iii) there is uncertainty as to the outcome of pending proceedings (including motions and
appeals); (iv) there is uncertainty as to the likelihood of settlement and the outcome of any
negotiations with respect thereto; (v) there remain significant factual issues to be determined or
resolved; (vi) the relevant law is unsettled; or (vii) the proceedings involve novel or untested legal
theories. In such instances, there may be considerable uncertainty regarding the ultimate resolution
of such matters, including a possible eventual loss, if any.

State Consumer Investigations. In December 2014, we entered into agreements with 46 States

and the District of Columbia to settle a multistate investigation into certain of our consumer
practices. The investigation focused on practices relating to the cancellation of subscriptions;
automatic renewal of subscriptions; charging, billing, collecting, and refunding or crediting of
payments from consumers; and soliciting customers. As part of the settlement agreements, we
agreed to certain changes in our consumer practices relating to: the sale and cancellation of self-

F-32

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

pay subscriptions, the contents of advertising for our products and services, refunds we provide to
consumers, and consumer complaints. All of the changes contemplated by these settlement
agreements have been implemented. We also agreed to provide, upon the request of the States,
certain additional information about our consumer practices, to participate in a process designed to
address any previously unresolved consumer complaints, and to make an aggregate payment to the
States of approximately $4,000.

A separate investigation into our consumer practices is being conducted by the Attorney
General of the State of New York. We are cooperating with this investigation and believe our
consumer practices comply with all applicable federal and New York State laws and regulations. In
our view, the result of this investigation, including a possible settlement, will not have a material
adverse effect on our business, financial condition or results of operations.

Pre-1972 Sound Recording Matters. We are a defendant in three class action suits and one
additional suit, which were commenced in August and September 2013 and challenge our use and
public performance via satellite radio and the Internet of sound recordings fixed prior to February
15, 1972 under California, New York and/or Florida law. The plaintiffs in each of these suits purport
to seek in excess of $100,000 in compensatory damages along with unspecified punitive damages
and injunctive relief. Accordingly, at this point we cannot estimate the reasonably possible loss, or
range of loss, which could be incurred if the plaintiffs were to prevail in the allegations, but we
believe we have substantial defenses to the claims asserted. We intend to defend these actions
vigorously.

In September 2014, the United States District Court for the Central District of California ruled

that the grant of “exclusive ownership” to the owner of a sound recording under California’s
copyright statute included the exclusive right to control public performances of the sound recording.
The court further found that the unauthorized public performance of sound recordings violated
California laws on unfair competition, misappropriation and conversion. In October 2014, the
Superior Court of the State of California for the County of Los Angeles adopted the Central District
Court’s interpretation of “exclusive ownership” under California’s copyright statute. That Court did
not find that the unauthorized public performance of sound recordings violated California laws on
unfair competition, misappropriation and conversion. In November 2014, the United States District
Court for the Southern District of New York ruled that sound recordings fixed before February 15,
1972 were entitled under various theories of New York common law to the benefits of a public
performances right. We intend to appeal these decisions.

These cases are titled Flo & Eddie Inc. v. Sirius XM Radio Inc. et al., No. 2:13-cv-5693-PSG-RZ

(C.D. Cal.), Flo & Eddie, Inc. v. Sirius XM Radio Inc., et al., No. 1:13-cv-23182-DPG (S.D. Fla.),
Flo & Eddie, Inc. v. Sirius XM Radio Inc. et al., No. 1:13-cv-5784-CM (S.D.N.Y.), and Capitol Records
LLC et al. v. Sirius XM Radio Inc., No. BC-520981 (Super. Ct. L.A. County). Additional information
concerning each of these actions is publicly available in court filings under their docket numbers.

In addition, in August 2013, SoundExchange, Inc. filed a complaint in the United States District

Court for the District of Columbia alleging that we underpaid royalties for statutory licenses during
the 2007-2012 rate period in violation of the regulations established by the Copyright Royalty Board
for that period. SoundExchange principally alleges that we improperly reduced our calculation of
gross revenues, on which the royalty payments are based, by deducting non-recognized revenue
attributable to pre-1972 recordings and Premier package revenue that is not “separately charged”
as required by the regulations. SoundExchange is seeking compensatory damages of not less than
$50,000 and up to $100,000 or more, payment of late fees and interest, and attorneys’ fees and
costs.

In August 2014, the United States District Court for the District of Columbia granted our motion
to dismiss the complaint without prejudice on the grounds that the case properly should be pursued
before the Copyright Royalty Board rather than the district court. In December 2014,

F-33

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

SoundExchange filed a petition with the Copyright Royalty Board requesting an order interpreting
the applicable regulations. The Copyright Royalty Board has requested that the parties submit briefs
regarding whether the agency properly has jurisdiction to interpret the regulations and adjudicate
this matter under the applicable statute. At this point we cannot estimate the reasonably possible
loss, or range of loss, which could be incurred if the plaintiffs were to prevail in the allegations, but
we believe we have substantial defenses to the claims asserted. We intend to defend these actions
vigorously.

This matter is titled SoundExchange, Inc. v. Sirius XM Radio, Inc.. No.13-cv-1290-RJL (D.D.C.),

and Determination of Rates and Terms for Preexisting Subscription Services and Satellite Digital
Audio Radio Services, United States Copyright Royalty Board, No. 2006-1 CRB DSTRA. Additional
information concerning each of these actions is publicly available in filings under their docket
numbers.

Telephone Consumer Protection Act Suits. We are a defendant in three purported class action

suits, which were commenced in February 2012, January 2013 and January 2015, in the United
States District Court for the Eastern District of Virginia, Newport News Division, and the United
States District Court for the Southern District of California that allege that we, or certain call center
vendors acting on our behalf, made numerous calls which violate provisions of the Telephone
Consumer Protection Act of 1991 (the “TCPA”). The plaintiffs in these actions allege, among other
things, that we called mobile phones using an automatic telephone dialing system without the
consumer’s prior consent or, alternatively, after the consumer revoked their prior consent and, in
one of the actions, that we violated the TCPA’s call time restrictions. The plaintiffs in these suits
are seeking various forms of relief, including statutory damages of 500 dollars for each violation of
the TCPA or, in the alternative, treble damages of up to 1,500 dollars for each knowing and willful
violation of the TCPA, as well as payment of interest, attorneys’ fees and costs, and certain
injunctive relief prohibiting violations of the TCPA in the future. We believe we have substantial
defenses to the claims asserted in these actions, and we intend to defend them vigorously.

We have notified certain of our call center vendors of these actions and requested that they

defend and indemnify us against these claims pursuant to the provisions of their existing or former
agreements with us. We believe we have valid contractual claims against certain call center
vendors in connection with these claims and intend to preserve and pursue our rights to recover
from these entities.

These cases are titled Erik Knutson v. Sirius XM Radio Inc., No. 12-cv-0418-AJB-NLS (S.D.

Cal.), Francis W. Hooker v. Sirius XM Radio, Inc., No. 4:13-cv-3 (E.D. Va.) and Brian Trenz v.
Sirius XM Holdings, Inc. and Toyota Motor Sales, U.S.A., Inc., No. 15-cv-0044L-BLM (S.D. Cal).
Additional information concerning each of these actions is publicly available in court filings under
their docket numbers.

With respect to the matters described above under the captions “Pre-1972 Sound Recording

Matters” and “Telephone Consumer Protection Act Suits”, we have determined, based on our
current knowledge, that the amount of loss or range of loss, that is reasonably possible is not
reasonably estimable. However, these matters are inherently unpredictable and subject to significant
uncertainties, many of which are beyond our control. As such, there can be no assurance that the
final outcome of these matters will not materially and adversely affect our business, financial
condition, results of operations, or cash flows.

Other Matters. In the ordinary course of business, we are a defendant in various other lawsuits
and arbitration proceedings, including derivative actions; actions filed by subscribers, both on behalf
of themselves and on a class action basis; former employees; parties to contracts or leases; and
owners of patents, trademarks, copyrights or other intellectual property. None of these matters, in
our opinion, is likely to have a material adverse effect on our business, financial condition or results
of operations.

F-34

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

(18) Income Taxes

There is no current U.S. federal income tax provision, as all federal taxable income was offset
by utilizing U.S. federal net operating loss carryforwards. The current state income tax provision is
primarily related to taxable income in certain states that have suspended the ability to use net
operating loss carryforwards or where net operating losses have been fully utilized. The current
foreign income tax provision is primarily related to foreign withholding taxes on dividend distributions
between us and our Canadian affiliate. For the year ended December 31, 2013, the current foreign
income tax provision related to reimbursement of foreign withholding taxes. Income tax expense is
the sum of current income tax plus the change in deferred tax assets and liabilities.

We file a consolidated federal income tax return with our wholly-owned subsidiaries. Income tax

(expense) benefit consisted of the following:

For the Years Ended December 31,
2014
2012
2013

Current taxes:

Federal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current taxes. . . . . . . . . . . . . . . . . . . . . . . . .

(10,084)

Deferred taxes:

$

— $

— $

(7,743)
(2,341)

(5,359)
5,269

(90)

—
(1,319)
(2,265)

(3,584)

Federal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(302,350)
(25,111)

(211,044)
(48,743)

2,729,823
271,995

Total deferred taxes . . . . . . . . . . . . . . . . . . . . . . .
Total income tax (expense) benefit . . . . .

(327,461)

3,001,818
(259,787)
$(337,545) $(259,877) $2,998,234

The following table indicates the significant elements contributing to the difference between the

federal tax (expense) benefit at the statutory rate and at our effective rate:

For the Years Ended December 31,
2014
2012
2013

Federal tax expense, at statutory rate . . . . . . . . . . . . . . .
State income tax expense, net of federal benefit. . . . .
State income rate changes . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance. . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(290,775) $(222,982) $ (166,064)
(16,606)
(19,031)
(2,251)
(8,666)
(477)
(9,545)
3,195,651
4,228
(12,019)
(3,881)

(32,067)
5,334
(13,914)
2,836
(8,959)

Income tax (expense) benefit . . . . . . . . . . . . . . . . . . .

$(337,545) $(259,877) $2,998,234

Deferred income taxes are recognized for the tax consequences related to temporary

differences between the carrying amount of assets and liabilities for financial reporting purposes and
the amounts used for tax purposes at each year-end, based on enacted tax laws and statutory tax
rates applicable to the periods in which the differences are expected to affect taxable income. In
determining the period in which related tax benefits are realized for book purposes, excess share-
based compensation deductions included in net operating losses are realized after regular net
operating losses are exhausted; excess tax compensation benefits are recorded off balance-sheet
as a memo entry until the period the excess tax benefit is realized through a reduction of taxes
payable. A valuation allowance is recognized when, based on the weight of all available evidence, it
is considered more likely than not that all, or some portion, of the deferred tax assets will not be
realized.

F-35

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

The tax effects of temporary differences that give rise to significant portions of the deferred tax

assets and deferred tax liabilities are presented below:

For the Years Ended
December 31,

2014

2013

Deferred tax assets:

Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . .
GM payments and liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Severance accrual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued bonus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expensed costs capitalized for tax . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock based compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,818,719
539
691,323
271
28,170
19,624
958
46,751
79,296
36,597

$ 2,207,583
1,984
606,430
388
25,830
22,679
664
45,078
71,794
31,735

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,722,248

3,014,165

Deferred tax liabilities:

Depreciation of property and equipment . . . . . . . . . . . . . . . . . .
FCC license. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(237,971)
(789,857)
(213,086)

(188,675)
(778,152)
(233,983)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets before valuation allowance. . . . . . . . . . . .
Valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,240,914)
1,481,334
(4,995)

(1,200,810)
1,813,355
(7,831)

Total net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,476,339

$ 1,805,524

The ultimate realization of deferred tax assets is dependent upon the generation of future
taxable income during the periods in which those temporary differences can be carried forward
under tax law. Management’s evaluation of the realizability of deferred tax assets considers both
positive and negative evidence, including historical financial performance, scheduled reversal of
deferred tax assets and liabilities, projected taxable income and tax planning strategies in making
this assessment. The weight given to the potential effects of positive and negative evidence is
based on the extent to which it can be objectively verified. The net deferred tax assets are primarily
related to gross net operating loss carryforwards of approximately $4,794,924. In addition to the
gross book net operating loss carryforwards, we have $753,218 of excess share-based
compensation deductions that will not be realized until we utilize the $4,794,924 of net operating
losses, resulting in an approximate gross operating loss carryforward on our tax return of
$5,548,142.

For the year ended December 31, 2012, our deferred tax asset valuation allowance decreased
by $3,350,905 in response to cumulative positive evidence in 2012 which outweighed the historical
negative evidence from our emergence from cumulative losses in recent years and updated
assessments regarding that it was more likely than not that our deferred tax assets will be realized.
As of December 31, 2014 and 2013, the deferred tax asset valuation allowance of $4,995 and
$7,831, respectively, related to deferred tax assets that are not likely to be realized due to certain
state net operating loss limitations we are not more likely than not going to utilize. These net
operating loss carryforwards expire on various dates beginning in 2017 and ending in 2028.

ASC 740 requires a company to first determine whether it is more likely than not that a tax

position will be sustained based on its technical merits as of the reporting date, assuming that
taxing authorities will examine the position and have full knowledge of all relevant information. A tax

F-36

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

position that meets this more likely than not threshold is then measured and recognized at the
largest amount of benefit that is greater than fifty percent likely to be realized upon effective
settlement with a taxing authority. Changes in recognition or measurement are reflected in the
period in which the change in judgment occurs. We record interest and penalties related to
uncertain tax positions in Income tax (expense) benefit in our consolidated statements of
comprehensive income.

As of December 31, 2014 and 2013, the gross liability for income taxes associated with
uncertain state tax positions was $1,432. If recognized, $1,432 of unrecognized tax benefits would
affect our effective tax rate. This liability is recorded in Other long-term liabilities. No penalties have
been accrued for. We do not currently anticipate that our existing reserves related to uncertain tax
positions as of December 31, 2014 will significantly increase or decrease during the twelve-month
period ending December 31, 2015; however, various events could cause our current expectations to
change in the future. Should our position with respect to the majority of these uncertain tax
positions be upheld, the effect would be recorded in our consolidated statements of comprehensive
income as part of the income tax provision. Our policy is to recognize interest and penalties
accrued on uncertain tax positions as part of income tax expense. We recorded interest expense of
$55 and $40 for the years ended December 31, 2014 and 2013, respectively, related to our
unrecognized tax benefits presented below.

Changes in our uncertain income tax positions, from January 1 through December 31 are

presented below:

Balance, beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions for tax positions from prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,432
—
$1,432

$1,432
—
$1,432

2014

2013

We have federal and certain state income tax audits pending. We do not expect the ultimate
disposition of these audits to have a material adverse effect on our financial position or results of
operations.

(19) Subsequent Events

Stock Repurchase Program

For the period from January 1, 2015 to February 3, 2015, we repurchased 65,425,873 shares

of our common stock for an aggregate purchase price of $231,026, including fees and
commissions, on the open market.

F-37

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollar amounts in thousands, unless otherwise stated)

(20) Quarterly Financial Data–Unaudited

Our quarterly results of operations are summarized below:

March 31

For the Three Months Ended
September 30

June 30

December 31

2014

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services. . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations. . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income per common share—basic . . .
Net income per common share—diluted(1)

2013

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services. . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations. . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income per common share—basic . . .
Net income per common share—diluted . .

$1,057,087

$1,035,345

$1,090,952
$ 997,711
$(390,534) $ (393,185) $ (403,519) $ (421,098)
$ 293,657
$ 247,407
$ 143,122
$ 93,988
0.03
$
0.02
$
0.03
$
0.02
$

$ 294,028
$ 136,170
0.02
$
0.02
$

$ 284,578
$ 119,961
0.02
$
0.02
$

$ 940,110

$ 961,509

$ 897,398
$1,000,078
$(330,257) $ (331,465) $ (336,464) $ (396,304)
$ 245,357
$ 246,931
65,197
$
$ 123,602
0.01
$
0.02
$
0.01
$
0.02
$

$ 284,529
62,894
$
0.01
$
0.01
$

$ 267,736
$ 125,522
0.02
$
0.02
$

(1) The sum of quarterly net income per share applicable to common stockholders (diluted) does not
necessarily agree to the net income per share for the year due to the timing of common stock
issuances.

F-38

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
Schedule II - Schedule of Valuation and Qualifying Accounts

(in thousands)
Description
2014
Allowance for doubtful accounts . . . . . . . . . . .
Deferred tax assets—valuation allowance . .
Allowance for obsolescence . . . . . . . . . . . . . . .
2013
Allowance for doubtful accounts . . . . . . . . . . .
Deferred tax assets—valuation allowance . .
Allowance for obsolescence . . . . . . . . . . . . . . .
2012
Allowance for doubtful accounts . . . . . . . . . . .
Deferred tax assets—valuation allowance . .
Allowance for obsolescence . . . . . . . . . . . . . . .

Balance
January 1,

Charged to
Expenses
(Benefit)

Write-offs/
Payments/Other

Balance
December 31,

$
$
$

$
$
$

9,078
7,831
14,218

11,711
9,835
16,159

44,961
(2,836)
(335)

39,016
(4,228)
(773)

(46,224)
—
(3,159)

(41,649)
2,224
(1,168)

$
9,932
$3,360,740
15,430
$

34,548
(3,195,651)
4,430

(32,769)
(155,254)
(3,701)

$ 7,815
$ 4,995
$10,724

$ 9,078
$ 7,831
$14,218

$11,711
$ 9,835
$16,159

F-39

Corporate Information

Management

Board of Directors

Executive Offices

Sirius XM Holdings Inc.
1221 Avenue of the Americas
36th Floor
New York, New York 10020
212.584.5100
www.siriusxm.com

James E. Meyer
Chief Executive Officer

Scott A. Greenstein
President and Chief Content Officer

Dara F. Altman
Executive Vice President and Chief
Administrative Officer

Stephen R. Cook
Executive Vice President,
Sales and Automotive

Patrick L. Donnelly
Executive Vice President, General
Counsel and Secretary

David J. Frear
Executive Vice President and Chief
Financial Officer

Enrique Rodriguez
Executive Vice President,
Operations, Products and Connected
Vehicle

Katherine Kohler Thomson
Executive Vice President,
Chief Marketing Officer

Gregory B. Maffei
Chairman of the Board of
Sirius XM Holdings Inc.
President and CEO
Liberty Media Corporation

Eddy W. Hartenstein
Lead Independent Director of
Sirius XM Holdings Inc.
President and CEO (Retired)
DirecTV

Joan L. Amble
Director
Executive Vice President and
Corporate Comptroller (Retired)
American Express Company

Anthony J. Bates
Director
President
GoPro, Inc.

George W. Bodenheimer
Director
Executive Chairman (Retired)
ESPN, Inc.

Mark D. Carleton
Director
Senior Vice President
Liberty Media Corporation

James P. Holden
Director
President and CEO (Retired)
Chrysler Corporation

Dr. Evan D. Malone
Director
President
NextFab Studio, LLC

James E. Meyer
Director
Chief Executive Officer
Sirius XM Holdings Inc.

James F. Mooney
Director
Chief Executive Officer
Four Horsemen Consulting Group

Carl E. Vogel
Director
Private Investor

Vanessa A. Wittman
Director
Chief Financial Officer
Dropbox

David M. Zaslav
Director
President and Chief Executive Officer
Discovery Communications, Inc.

Independent Registered
Public Accounting Firm

KPMG LLP
345 Park Avenue
New York, New York 10154

Stockholder Information

Annual Stockholders Meeting

Transfer Agent and Registrar

The annual meeting of Sirius
XM stockholders is scheduled
for 9:00 a.m., New York City
time, on Tuesday, May 19,
2015 in the Auditorium at The
AXA Equitable Center,
787 Seventh Avenue,
New York, New York 10019

The transfer agent and registrar
for the Company’s common stock is:

Computershare
Shareholder correspondence should be mailed to:
Computershare
P.O. BOX 30170
College Station, TX 77842-3170
1-877-268-1949 (toll free)
201-680-6685 (international callers)
800-231-5469 (hearing impaired TDD phone)

Shareholder website
www.computershare.com/investor

Shareholder online inquiries
https://www-us.computershare.com/investor/Contact

Sirius XM common stock is listed on
The NASDAQ Global Select Market
under the symbol “SIRI”.