Quarterlytics / Communication Services / Entertainment / Sirius XM / FY2015 Annual Report

Sirius XM
Annual Report 2015

SIRI · NASDAQ Communication Services
Claim this profile
Ticker SIRI
Exchange NASDAQ
Sector Communication Services
Industry Entertainment
Employees 1001-5000
← All annual reports
FY2015 Annual Report · Sirius XM
Loading PDF…
Proxy Statement
&

Dear Fellow Stockholders,

In 2015, we continued to attract more subscribers than ever by building on our core strengths

of unparalleled content, leading technology, and close long-term relationships with automakers. That
focus showed results. We exceeded our goals and achieved record operational and financial
results. We have:

• Reached an all-time high subscriber base: With 2.3 million new subscribers in 2015, we

produced our best subscriber growth since the merger of Sirius and XM, expanding our total
subscriber base to approximately 29.6 million.

• Delivered record financial results: We exceeded our guidance across the board, and

achieved record revenues of $4.6 billion, record adjusted EBITDA of $1.66 billion and record
free cash flow of $1.3 billion.

• Returned capital to stockholders: We continued our capital return program. In 2015, we

purchased 524 million shares of common stock, or nearly 10% of the Company’s outstanding
shares, for $2 billion. As of the end of January 2016, our stock repurchase plan has
delivered $6.5 billion into the hands of our stockholders in just three years.

• Refreshed, expanded, evolved our program offering: We renewed key, vital high-profile
programming deals with top talent, renewed major live sports agreements, expanded our
music and comedy channels, and added new voices to radio to produce compelling, world-
class content.

In short, 2015 was a remarkable year for SiriusXM and we expect to maintain our performance

going forward.

Our Subscribers Pay Because They Love Our Content

Our best-in-class content offering continues to be a major differentiator for SiriusXM. In 2015,
we continued to bring new voices to radio, expanded our lineup of exclusive music, comedy, sports,
news, and talk programming, and renewed several big programming agreements at the core of our
offering.

We signed a new far-reaching deal with Howard Stern that expanded our relationship with him.
As part of the agreement, we secured the exclusive rights to all of his archives in audio and video
for the next twelve years. We are working closely with Howard and look forward to announcing
plans to leverage new content in the future.

We also extended our agreement with the NFL through the Super Bowl in 2022, providing
subscribers access to every NFL game plus our popular NFL Radio channel. With the renewals of
Howard and the NFL, coupled with long-term renewals of NHL, Major League Baseball, NBA and
FOX News, we have secured a “critical mass” of our content at a fixed rate for many years to
come.

SiriusXM continues to be the leader in exclusive radio programming, launching several new

curated commercial-free music channels, and new comedy and news channels, including Pitbull’s
Globalization, Tom Petty Radio, FOX News Headlines 24/7, Radio Andy, and SiriusXM Comedy
Greats.

SiriusXM also continues to be the “go-to destination” for the world biggest music stars as well
as its most promising newcomers. SiriusXM broadcast many of the year’s top concerts and music
festival performances, including those from Coachella and Lollapalooza, and all the historic reunion
concerts of the Grateful Dead from Chicago. SiriusXM’s music channels also continued to lead the
industry in music discovery. In 2015, we were credited with breaking artists such as Elle King, Andy
Grammer, Old Dominion, and Nathaniel Rateliff, all of whom went on to have #1 songs after being
heard first on SiriusXM.

Looking ahead to 2016, we will provide our listeners every side of the U.S. presidential
election, continue to cover every major sporting event, and offer commercial-free music, plus talk,
entertainment, comedy and lifestyle radio that is the best in audio entertainment.

Increasing Our Presence in New and Used Cars

SiriusXM continues to increase its presence in the car, with our penetration rates increasing in
both new and used cars. In 2015, SiriusXM radios were available in approximately 75% of all new
cars—a 4 percentage point increase from the prior year and a reflection of the value automakers
see in our product. We ended 2015 with approximately 82 million enabled vehicles on the road,
meaning that approximately one-third of the car fleet in America has a factory-installed satellite
radio.

As the fleet of satellite radio-enabled cars continues to grow, our used car business becomes

an even more important channel. We estimate that our radios were in approximately 28% of the
used cars sold in 2015—a 4 percentage point increase from the prior year—and we expect that the
used car market will yield a predictable arc of subscriber growth for many years to come.

We are proactively working to capitalize on this opportunity by focusing on lead generation,
offering trials, and marketing our paid subscription to owners of pre-owned cars. To that end, we
now offer used car trials to our services at approximately 19,000 franchised and independent dealers.
We are also looking to increase our penetration in the private sale arena with new and innovative
approaches, including affinity marketing and even working with startup companies in the field.

Investing In Technology to Stay Ahead of the Curve

We are continuing to expand our offerings and deepen our relationships with auto dealers as

the auto industry continues to evolve. First, we are continuing to invest in our connected vehicle
services business, which we have built into a leading provider of safety, security and convenience.
Our connected vehicle services are featured across a growing number of vehicle brands, including
Acura, Audi, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus, Nissan, Subaru, and Toyota.

We are also developing new technologies, including SXM17—a next-generation platform for
audio services that combines the benefit of satellite radio with two-way cellular connectivity. This
technology will make our acclaimed content even more discoverable and accessible in the car while
maintaining ease-of-use.

We recognize that change in the auto business takes a long time. However, the connected
transition is underway and we believe we are making the right investments to capture future growth
opportunities.

Well Positioned for Continued Growth as We Deliver Value to Stockholders

Our success is simple to explain: it is a direct function of our diligent focus and execution on

our core business and the prudent investments we continue to make to extend our leadership
position. In 2016, we expect to grow to approximately 31 million subscribers and generate
approximately $4.9 billion of revenue. We also expect to produce approximately $1.78 billion of
adjusted EBITDA and $1.4 billion of free cash flow. We also expect to continue to deliver value to
stockholders by returning capital through share repurchases.

If you are a subscriber, thank you for your loyalty. If you are a stockholder, thank you for your

investment and trust in us. The best is yet to come—your company is energized and focused on
delivering the best audio entertainment experience in the world. It is hard to make guarantees, but
there is one thing I am sure of: we will continue to deliver to our subscribers the best radio on
radio.

I look forward to updating you as we progress through 2016. Thank you for your investment in

SiriusXM.

Sincerely,

Jim Meyer
Chief Executive Officer
SiriusXM

NOTICE OF 2016 ANNUAL MEETING OF STOCKHOLDERS

Time and Date:

9:00 a.m., New York City time, on Tuesday, May 24, 2016

Place:

The Auditorium
The AXA Equitable Center
787 Seventh Avenue
New York, New York 10019

Items of Business:

1. To elect the twelve director nominees listed herein;

Who may Vote:

Important Notice Regarding the
Date of Availability of Proxy
Materials for the Stockholder
Meeting to be Held on Tuesday,
May 24, 2016:

2. To ratify the appointment of KPMG LLP as our
independent registered public accountants for 2016; and

3. To transact any other business properly coming before the
annual meeting and any adjournments or postponements
thereof.

Stockholders of record at the close of business on Tuesday,
March 29, 2016.

We are pleased to be using the Securities and Exchange
Commission’s rules that allow companies to furnish proxy
materials to their stockholders over the Internet. In
accordance with these rules, we first sent stockholders of
record at the close of business on or about April 8, 2016, a
Notice of Internet Availability of Proxy Materials (Notice). The
Notice contains instructions on how to access our proxy
statement and annual report for the fiscal year ended
December 31, 2015 over the Internet and how to vote.

Whether or not you expect to attend in person, we urge you to vote your shares over the
Internet, by phone, or by signing, dating, and returning a proxy card at your earliest convenience.

Voting over the Internet or by telephone is fast and convenient, and your vote is immediately
confirmed and tabulated. By using the Internet or telephone, you help us reduce postage, printing
and proxy tabulation costs.

By Order of the Board of Directors,

PATRICK L. DONNELLY
Executive Vice President, General Counsel and Secretary

New York, New York
April 8, 2016

TABLE OF CONTENTS

ABOUT THE MEETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is the purpose of the annual meeting?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Is Sirius XM Holdings Inc. different from Sirius XM Radio Inc.?. . . . . . . . . . . . . . . . . . . . . . . . . . . .
What are the voting rights of the holders of our common stock?. . . . . . . . . . . . . . . . . . . . . . . . . . .
What vote is required to approve each item? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
When will voting results be available? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who can attend the annual meeting? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What constitutes a quorum? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is a broker non-vote? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What if I don’t vote electronically or return my proxy card and don’t attend the annual

meeting? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How do I vote? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is householding? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How can I obtain a printed copy of the proxy materials? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Can I change my vote or revoke my proxy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who will count the votes? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is a proxy?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Whom am I designating as my proxy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How will my proxy vote my shares?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who is soliciting my proxy, and who will pay for the costs of the solicitation? . . . . . . . . . . . . . .
When, and how, do I submit a proposal for next year’s annual meeting of stockholders? . . .
ITEM 1—ELECTION OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Biographical information about this year’s nominees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What are the responsibilities of the board of directors?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How are the nominees for the board of directors selected?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
What is the board’s leadership structure? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Does the board have a lead independent director? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Are all of the directors required to be independent?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How does the board determine which directors are considered independent? . . . . . . . . . . . . . .
What are the current standing committees of the board of directors and who are the

members of these committees? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How often did the board and its committees meet during 2015? . . . . . . . . . . . . . . . . . . . . . . . . . . .
How can stockholders communicate with the board of directors? . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Interlocks and Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Director Compensation Table for 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
STOCK OWNERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who are the principal owners of our stock? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How much stock do our directors and executive officers own? . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Section 16(a) Beneficial Ownership Reporting Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
GOVERNANCE OF THE COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
How does the board of directors oversee our risk management process? . . . . . . . . . . . . . . . . . .
What are our policies and procedures for related party transactions? . . . . . . . . . . . . . . . . . . . . . .
What is the relationship between Sirius XM and Liberty Media Corporation? . . . . . . . . . . . . . . .
Does Sirius XM have corporate governance guidelines and a code of ethics? . . . . . . . . . . . . . .
EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

1
1
1
1
2
2
2
2
2

3
3
3
4
4
4
4
4
4
4
5
6
6
17
17
18
18
18
19

19
20
20
21
21
23
23
23
24
24
24
25
25
26
26
26
38
39

Grants of Plan-Based Awards in 2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding Equity Awards at Fiscal Year-End 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option Exercises and Stock Vested in 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-Qualified Deferred Compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potential Payments or Benefits Upon Termination or Change-in-Control . . . . . . . . . . . . . . . . . . . .
ITEM 2—RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTANTS . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-Approval Policy for Services of Independent Auditor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Who is the Audit Committee’s financial expert? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
REPORT OF THE AUDIT COMMITTEE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OTHER MATTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

39
40
42
42
43
47
48
48
49
49
51

ii

1221 Avenue of the Americas
36th Floor
New York, New York 10020

P R O X Y S T A T E M E N T

This proxy statement contains information related to the annual meeting of stockholders of
Sirius XM Holdings Inc. to be held on Tuesday, May 24, 2016, beginning at 9:00 a.m., New York
City time, in the Auditorium at The AXA Equitable Center, 787 Seventh Avenue, New York,
New York 10019, and at any adjournments or postponements thereof. This proxy statement is first
being distributed or made available, as the case may be, to stockholders on or about April 8, 2016.

ABOUT THE MEETING

What is the purpose of the annual meeting?

At our annual meeting, stockholders will act upon the following matters outlined in the Notice of

2016 Annual Meeting of Stockholders, including:

• Item 1—the election of twelve director nominees to our board (Joan L. Amble, George W.

Bodenheimer, Mark D. Carleton, Eddy W. Hartenstein, James P. Holden, Gregory B. Maffei,
Evan D. Malone, James E. Meyer, James F. Mooney, Carl E. Vogel, Vanessa A. Wittman
and David M. Zaslav);

• Item 2—the ratification of the appointment of KPMG LLP as our independent registered

public accountants for 2016; and

• such other business that may properly be conducted at the annual meeting or any

adjournments or postponements thereof.

At the annual meeting, management will also report on our performance and respond to
appropriate questions from stockholders. On March 29, 2016 (the “Record Date”), 4,992,482,371
shares of our common stock were outstanding.

Is Sirius XM Holdings Inc. different from Sirius XM Radio Inc.?

In November 2013, we reorganized our corporate structure (the “Reorganization”). As a result
of the Reorganization, Sirius XM Radio Inc. became a direct, wholly-owned subsidiary of Sirius XM
Holdings Inc. The terms “Sirius XM,” “we,” “us,” “our,” and the “company” as used herein and
unless otherwise stated or indicated by context, refer to Sirius XM Radio Inc. and its consolidated
subsidiaries prior to the Reorganization and to Sirius XM Holdings Inc. and its consolidated
subsidiaries after the Reorganization.

What are the voting rights of the holders of our common stock?

Each holder of our common stock is entitled to one vote per share of common stock on all

matters to be acted upon at the annual meeting.

1

What vote is required to approve each item?

Assuming the presence of a quorum, the directors will be elected by the holders of a plurality

of the voting power of our common stock present in person or represented by proxy and entitled to
vote. This means that the twelve director nominees who receive the most votes cast by the holders
of shares of our common stock will be elected. You may vote “For” or “Withhold” with respect to
each nominee. Votes that are withheld will be excluded entirely from the vote with respect to the
nominee from whom they are withheld. Votes that are withheld and broker non-votes (as described
below) will not have any effect on the outcome of the election of the directors because directors are
elected by plurality voting, but votes that are withheld and broker non-votes will be counted for the
purpose of determining whether a quorum is present at the annual meeting.

The affirmative vote of the holders of a majority of the voting power of our common stock,
present in person or represented by proxy, and entitled to vote on the matter is required for Item 2
(the ratification of the appointment of KPMG LLP as our independent registered public accountants
for 2016). You may vote “For,” “Against” or “Abstain” with respect to Item 2. Abstentions will have
the effect as a vote against this proposal, and there will be no broker non-votes with respect to this
proposal, as brokers may vote shares with respect to this proposal in the absence of client
instructions. Item 2 is not binding on our board of directors or the Company.

When will voting results be available?

We will announce preliminary voting results at the annual meeting. We will report final results in

a Current Report on Form 8-K filed with the SEC shortly after the annual meeting.

Who can attend the annual meeting?

Subject to space availability, all stockholders or their duly appointed proxies may attend the

meeting. Since seating is limited, admission to the meeting will be on a first-come, first-served
basis. Only persons who have proof of their stock ownership will be allowed to enter the meeting
and only those with proof of stock ownership as of the Record Date will be allowed to vote at the
meeting. Proof of ownership will be any statement from a bank or broker showing the ownership of
our common stock. Registration and seating will begin at 8:30 a.m., New York City time.

What constitutes a quorum?

The presence, in person or by proxy, of the holders of a majority of the aggregate voting power
of the issued and outstanding shares of our common stock entitled to vote at the annual meeting is
necessary to constitute a quorum to transact business at the annual meeting. If a quorum is not
present or represented at the annual meeting, the stockholders entitled to vote, present in person or
represented by proxy, may adjourn the annual meeting from time to time without notice or other
announcement until a quorum is present or represented. Abstentions and broker non-votes are
counted as present for purposes of determining a quorum.

What is a broker non-vote?

A broker non-vote occurs if you hold shares in “street name” (that is, your shares are held on

your behalf by a bank, broker or other nominee) and do not provide voting instructions to your
broker on a proposal and your broker does not have the discretionary authority to vote on such
proposal. A broker is entitled to vote shares held for a beneficial holder on routine matters, such as
Item 2 (the ratification of the appointment of KPMG LLP as our independent registered public
accountants for 2016), without instructions from the beneficial holder of those shares. On the other
hand, absent instructions from the beneficial holders of such shares, a broker will not be entitled to
vote shares held for a beneficial holder on non-routine items, such as Item 1 (the election of
directors). It is therefore important that you provide instructions to your broker if your shares
are held by a broker so that your vote with respect to Item 1 is counted.

2

Broker non-votes will be counted for purposes of determining whether a quorum is present to

hold the annual meeting.

What if I don’t vote electronically or return my proxy card and don’t attend the annual
meeting?

If you are a holder of record (that is, your shares are registered in your own name with our

transfer agent) and you don’t vote your shares, your shares will not be voted.

If you are a beneficial owner (that is you hold your shares through your broker, bank or other

nominee) and you do not provide voting instructions to your broker, bank or other nominee with
respect to Item 1 (the election of directors), your shares will be considered “broker non-votes” and
will not be counted in determining the outcome of the vote on that Item.

How do I vote?

Stockholders of record can vote as follows:
• By Internet: Stockholders may vote over the Internet at www.envisionreports.com/SIRI by

following the instructions included on your Notice. You will need the 15-digit Control Number
included on the Notice to obtain your records and to create an electronic voting instruction
form.

• By Telephone: Stockholders may vote by telephone 1-800-652-VOTE (8683) by following the
instructions included with your Notice. You will need the 15-digit Control Number included on
the Notice in order to vote by telephone.

• At the Meeting: If you attend the annual meeting, you may vote in person by ballot, even if

you have previously returned a proxy card or otherwise voted.

Only your latest executed vote will count.

If your shares are held in “street name,” you may also submit voting instructions to your bank,

broker or other nominee. In most instances, you will be able to do this over the Internet, by
telephone or by mail. Please refer to information from your bank, broker or other nominee on how
to submit voting instructions. The deadline for voting by telephone or electronically is 11:59 p.m.,
New York City time, on Monday, May 23, 2016. “Street name” stockholders who wish to vote in
person at the meeting will need to obtain a proxy form from the institution that holds their shares
and those institutions will likely require your instructions to be submitted before the deadline.

What is householding?

As permitted by the Securities Exchange Act of 1934, as amended (the “Exchange Act”), only

one copy of this proxy statement and annual report or Notice is being delivered to stockholders
residing at the same address, unless the stockholders have notified us of their desire to receive
multiple copies of our proxy statement. This is known as householding.

We will promptly deliver, upon oral or written request, a separate copy of this proxy statement

and annual report to any stockholder residing at an address to which only one copy was mailed.
Requests for additional copies for this year’s or future years’ proxy materials should be directed to:
Sirius XM Holdings Inc., Attention: Corporate Secretary, 1221 Avenue of the Americas, 36th Floor,
New York, New York 10020. Requests can also be made by telephone by calling (212) 584-5100.

Stockholders of record residing at the same address and currently receiving multiple copies of

this proxy statement may contact our Corporate Secretary (in writing or by phone at the contact
information indicated above) to request that only a single copy of our proxy statement be mailed in
the future.

3

How can I obtain a printed copy of the proxy materials?

To receive free of charge a separate copy of the Notice and, if applicable, this proxy statement

and our annual report, stockholders may write or call us at the following:

Investor Relations
Sirius XM Holdings Inc.
1221 Avenue of the Americas
36th Floor
New York, New York 10020
(212) 584-5100

Can I change my vote or revoke my proxy?

Yes. If you are a stockholder of record, you may change your vote or revoke your proxy at any

time before your shares are voted at the annual meeting by:

• Notifying our Corporate Secretary in writing at Sirius XM Holdings Inc., 1221 Avenue of the

Americas, 36th Floor, New York, New York 10020 that you are revoking your proxy;
• Executing and delivering a later-dated proxy card or submitting a later-dated vote by

telephone or the Internet; or

• Attending the annual meeting, revoking your proxy and voting in person.
If you hold your shares in “street name,” you may submit new voting instructions by contacting

your bank, broker or other nominee. You may also change your vote or revoke your proxy in
person at the annual meeting if you obtain a signed proxy from the record holder (broker, bank or
other nominee) giving you the right to vote the shares.

Who will count the votes?

A representative of Computershare will tabulate the votes and act as inspector of elections.

What is a proxy?

A proxy is a person you appoint to vote on your behalf. We are soliciting your vote so that all

shares of our common stock may be voted at the annual meeting.

Whom am I designating as my proxy?

You will be designating Patrick L. Donnelly, our Executive Vice President, General Counsel and

Secretary, and Ruth A. Ziegler, our Senior Vice President and Deputy General Counsel, as your
proxies. However, you may appoint a person (who need not be a stockholder) other than Patrick L.
Donnelly and Ruth A. Ziegler to vote on your behalf at the meeting by completing another proper
proxy.

How will my proxy vote my shares?

Your proxy will vote your shares according to your instructions. If you complete your proxy card

but do not indicate how you would like your shares voted, your proxy will vote in accordance with
the recommendation of our board of directors.

Who is soliciting my proxy, and who will pay for the costs of the solicitation?

Sirius XM is soliciting your proxy. The cost of soliciting proxies will be borne by Sirius XM,
which has engaged MacKenzie Partners, Inc. to assist in the distribution and solicitation of proxies.
We have agreed to pay MacKenzie $10,000 and reimburse the firm for its reasonable out-of-pocket
expenses. We will also reimburse brokerage firms, banks and other custodians for their reasonable
out-of-pocket expenses for forwarding these proxy materials to you. Our directors, officers and

4

employees may solicit proxies on our behalf by telephone or in writing but will receive no additional
compensation for their services.

When, and how, do I submit a proposal for next year’s annual meeting of stockholders?

Under the SEC’s rules and regulations, any stockholder desiring to submit a proposal to be
included in our 2017 proxy statement must submit such proposal to us in writing at our principal
executive offices located at: 1221 Avenue of the Americas, 36th Floor, New York, New York 10020,
to the attention of the Corporate Secretary, no later than the close of business on December 6,
2016.

Our By-laws provide for advance notice provisions. The By-laws require the timely notice of
certain information to be provided by any stockholder who proposes director nominations or any
other business for consideration at a stockholders’ meeting. Failure to deliver a proposal in
accordance with the procedures discussed above and in the By-laws may result in the proposal not
being deemed timely received. To be timely, notice of a director nomination or any other business
for consideration at a stockholders’ meeting must be received by our Corporate Secretary at our
principal executive offices not less than 70 days nor more than 90 days prior to the first anniversary
of the preceding year’s annual meeting. Therefore, to be presented at our 2017 Annual Meeting of
Stockholders, such a proposal must be received by the Corporate Secretary on or after February
23, 2017 but no later than March 15, 2017. In the event that the date of the 2017 Annual Meeting
is advanced by more than 20 days, or delayed by more than 70 days, from the anniversary date of
the 2016 Annual Meeting of Stockholders, notice must be delivered no earlier than the 90th day
prior to the 2017 Annual Meeting and not later than the close of business on the later of the 70th
day prior to such annual meeting or the 10th day following the day on which public announcement
of the date of the 2017 Annual Meeting of Stockholders is first made. In addition, for the purposes
of the application of Rule 14a-4(c) of the Exchange Act, the date for timely notice specified in this
paragraph shall be the earlier of the date calculated above or the date specified in paragraph (c)(1)
of Rule 14a-4 of the Exchange Act.

5

ITEM 1—ELECTION OF DIRECTORS

Twelve director nominees are standing for election at the annual meeting. The Nominating and

Corporate Governance Committee of our board of directors has nominated the director nominees
listed below after consideration of each individual’s qualifications, contributions to the company and
other reasons discussed in this proxy statement.

The Nominating and Corporate Governance Committee believes that a well-functioning board
includes a diverse group of individuals who bring a variety of complementary skills, experiences and
perspectives. Although our board of directors does not have a formal policy with regard to the
consideration of diversity in identifying director candidates, diversity is one of the factors that the
Nominating and Corporate Governance Committee may, pursuant to its charter, take into account in
identifying director candidates. The Nominating and Corporate Governance Committee generally
considers each nominee in the broad context of the overall composition of our board of directors
with a view toward constituting a board that, as a group, possesses the appropriate mix of skills
and experience to oversee our business. The experience, qualifications, attributes, or skills that led
the Nominating and Corporate Governance Committee to conclude that our nominees should serve
on the board of directors are generally described in the biographical information below.

Set forth below are the nominees proposed to be elected to serve until the 2017 annual
meeting of stockholders or until their respective successors have been duly elected and qualified.

To be elected as a director, each nominee must receive a plurality of the votes cast by the

holders of our common stock.

Should any nominee become unable or unwilling to accept election, the proxy holders may vote

the proxies for the election, in his or her stead, of any other person our board of directors may
nominate or designate. Each nominee has consented to serve as a director if elected.

Biographical information about this year’s nominees:

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Joan L. Amble. . . . . . . . . . . . .

62 Ms. Amble has been a director since July 2008. From December
2006 until the closing of our merger with XM Satellite Radio
Holdings Inc. (“XM”) in July 2008, Ms. Amble served as a
director of XM.

From May 2011 to December 2011, Ms. Amble was the
Executive Vice President, Finance, of the American Express
Company and also served as its Executive Vice President and
Corporate Comptroller from December 2003 until May 2011.
Prior to joining American Express, Ms. Amble served as Chief
Operating Officer and Chief Financial Officer of GE Capital
Markets, a service business within GE Capital Services, Inc.,
overseeing securitizations, debt placement and syndication, as
well as structured equity transactions. From 1994 to March
2003, Ms. Amble served as Vice President and Controller of GE
Capital. Ms. Amble serves as a member of the board of
directors of Booz Allen Hamilton Holding Corporation, Brown-
Forman Corporation and Zurich Insurance Group. Ms. Amble
also served as a director at Broadcom Limited during the last
five years.

Key Attributes, Experience and Skills:

Ms. Amble has extensive experience in financial reporting,
including experience with the rules and regulations of the SEC,
based, in part, on her experience at Ernst & Young, the
Financial Accounting Standards Board, the General Electric
Company and American Express. Ms. Amble also has
experience in the areas of financial controls; Sarbanes-Oxley Act
compliance; operations; risk management; six sigma quality; and
corporate governance.

6

Name

Age

Position, Principal Occupation, Business Experience and Directorships

George W. Bodenheimer . . .

57 Mr. Bodenheimer has been a director since September 2013.

Mr. Bodenheimer retired in May 2014 as Executive Chairman of
ESPN, Inc., a multimedia, multinational sports entertainment
company. He was Executive Chairman of ESPN, Inc. from
January 2012 until May 2014. He served as Co-Chairman of
Disney Media Networks from April 2004 until January 2012 and
as President of ABC Sports from March 2003 until January
2012. Mr. Bodenheimer was named President of ESPN in
November 1998, a position he held until January 2012.
Mr. Bodenheimer joined ESPN in 1981 and served in a variety
of senior sales and marketing positions prior to his appointment
as President. Mr. Bodenheimer serves as a member of the
board of directors of Under Armour, Inc.

Key Attributes, Experience and Skills:

Mr. Bodenheimer has extensive experience in: marketing,
promoting and producing sports and entertainment programming,
including live major sporting events; identifying emerging sports
properties; and assessing on-air and executive talent.
Mr. Bodenheimer also has unique experience in evaluating and
assessing the desirability of sports properties that are likely to
be attractive to both the core demographics of our subscriber
base and other segments of our existing and targeted customer
base. The board of directors believes this experience is a
significant asset to our company.

7

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Mark D. Carleton . . . . . . . . . .

55 Mr. Carleton has been a director since December 2014.

Mr. Carleton has been Chief Development Officer of Liberty
Media Corporation (“Liberty Media”) since January 2016 and
Senior Vice President of Liberty Media (including its
predecessor) from December 2003 to December 2015. Prior to
joining Liberty Media, Mr. Carleton was a partner at KPMG LLP
from 1993 to 2003, where he also served as a member of
KPMG LLP’s Board of Directors. Mr. Carleton previously served
as a director of Sirius XM Radio Inc. from January 2013 to
September 2013. Mr. Carleton currently serves as a director of
Live Nation Entertainment, Inc., Barnes & Noble, Inc., Mobile
Streams, Inc. and Air Methods Corporation. Mr. Carleton also
served on the board of directors of Ideiasnet during the last five
years.

Key Attributes, Experience and Skills:

Mr. Carleton has extensive experience in the media,
telecommunications and entertainment industries; this experience
is very valuable in assessing and evaluating opportunities and
our plans from both a short- and long-term perspective. He also
brings to the board, among his other skills and qualifications,
financial and accounting expertise acquired as a partner at
KPMG LLP. In addition, Mr. Carleton’s service on other public
company boards has provided him with a number of skills,
including experience in the areas of leadership development and
succession planning, risk assessment, and stockholder and
government relations.

8

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Eddy W. Hartenstein . . . . . . .

65 Mr. Hartenstein has been a director since July 2008, has served
as our lead independent director since April 2013 and served as
the chairman of our board from November 2009 to April 2013.
From May 2005 until the closing of the merger with XM in July
2008, Mr. Hartenstein served as a director of XM.

Mr. Hartenstein was the non-executive Chairman of the Board of
Tribune Publishing, a leading diversified media company that
includes the Los Angeles Times, from August 2014 through
January 2016. Mr. Hartenstein retired as the Publisher and Chief
Executive Officer of the Los Angeles Times in August 2014, a
position he held since August 2008. In addition, Mr. Hartenstein
served as Co-President of the Tribune Company from October
2010 to May 2011 and as President and Chief Executive Officer
from May 2011 until January 2013. In December 2008, the
Tribune Company filed for Chapter 11 bankruptcy protection and,
under his leadership, emerged in December 2012.
Mr. Hartenstein was Vice Chairman and a member of the board
of directors of The DIRECTV Group, Inc. (formerly Hughes
Electronics Corporation), a television service provider, from
December 2003 until his retirement in December 2004. He
served as Chairman and Chief Executive Officer of DIRECTV,
Inc. from late 2001 through 2004 and as President of DIRECTV,
Inc. from its inception in 1990 to 2001. Previously,
Mr. Hartenstein served in various capacities for Hughes
Communications, Inc., a provider of satellite-based
communications, Equatorial Communications Services Company,
a provider of telephony and data distribution services, and
NASA’s Jet Propulsion Laboratory, the lead U.S. center for
robotic exploration of the solar system. Mr. Hartenstein also
serves as a member of the board of directors of Tribune
Publishing, SanDisk Corporation, Broadcom Limited, ROVI
Corporation and The City of Hope.

Key Attributes, Experience and Skills:

As the former Chief Executive Officer of DIRECTV, Inc.,
Mr. Hartenstein has extensive experience in building, managing,
marketing and operating a satellite service. He brings direct and
highly relevant expertise to the board in such areas as the
construction and procurement of satellites, managing a large
consumer subscriber base, consumer marketing, and the design
and implementation of systems necessary to support a growing
and dynamic consumer-oriented business.

9

Name

Age

Position, Principal Occupation, Business Experience and Directorships

James P. Holden . . . . . . . . . .

64 Mr. Holden has been a director since August 2001.

From October 1999 until November 2000, Mr. Holden was the
President and Chief Executive Officer of DaimlerChrysler
Corporation, one of the world’s largest automakers. Prior to
being appointed President in 1999, Mr. Holden held numerous
senior positions within Chrysler Corporation during his 19-year
career at that company. Mr. Holden is the Lead Director of
Speedway MotorSports, Inc. and the Lead Director of Snap-On
Incorporated. Mr. Holden also served as a director at Motors
Liquidation Corporation and Meridian Automotive during the last
five years.

Key Attributes, Experience and Skills:

Mr. Holden has spent his career in the automotive business, a
key market for our services. Mr. Holden’s perspective on, and
knowledge of, the inner workings, business and product planning
processes in the automotive industry are significant assets to the
board.

10

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Gregory B. Maffei. . . . . . . . . .

55 Mr. Maffei has been a director since March 2009 and has
served as the chairman of our board since April 2013.

He has served as a director and the President and Chief
Executive Officer of Liberty Media Corporation (including its
predecessor) since May 2007, Liberty Broadband Corporation
since June 2014 and Liberty TripAdvisor Holdings Inc. since July
2013 and has served as Chairman of the Board of Liberty
TripAdvisor Holdings, Inc. since June 2015. Mr. Maffei has
served as the President and Chief Executive Officer of Liberty
Interactive Corporation since February 2006 and as a director
since November 2005. He also served as its CEO-Elect from
November 2005 through February 2006. Prior thereto, Mr. Maffei
served as President and Chief Financial Officer of Oracle
Corporation, as Chairman, Chief Executive Officer and President
of 360networks Corporation and the Chief Financial Officer of
Microsoft Corporation. Mr. Maffei has served as (i) the Chairman
of the Board of Starz since January 2013, (ii) the Chairman of
the Board of TripAdvisor, Inc. since February 2013, (iii) the
Chairman of the Board of Live Nation Entertainment, Inc. since
March 2013 and a director since February 2011, (iv) a director
of Charter Communications, Inc. since May 2013, and (v) a
director of Zillow Group, Inc. since February 2015, having
previously served as a director of its predecessor, Zillow Inc.,
from May 2005 to February 2015. Mr. Maffei served as a
director of Barnes & Noble, Inc. from September 2011 to April
2014 and as a director of Electronics Arts, Inc. from June 2003
to July 2013.

Key Attributes, Experience and Skills:

Mr. Maffei brings to the board significant financial and
operational experience based on his senior policy-making
positions at Liberty Media, Liberty Interactive Corporation, Liberty
TripAdvisor Holdings, Inc., Liberty Broadband Corporation,
Oracle, 360networks and Microsoft. He also provides the board
with executive leadership perspective on the operations and
management of large public companies, including companies in
the technology, media and telecommunications space. The board
also benefits from his extensive public company board
experience.

11

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Evan D. Malone . . . . . . . . . . .

45 Dr. Malone has been a director since May 2013.

Dr. Malone has served as President of NextFab Studio, LLC, a
high-tech workshop offering technical training, consulting, and
product design and prototyping services, since June 2009 and
has been an engineering consultant for over five years. Since
January 2008, Dr. Malone has served as the owner and
manager of a real estate property and management company,
1525 South Street LLC. During 2008, Dr. Malone also served as
a post-doctoral research assistant at Cornell University and an
engineering consultant with Rich Food Products, a food
processing company. Dr. Malone has served as co-owner and
director of Drive Passion PC Services, CC, an Internet cafe´ ,
telecommunications and document services company, in South
Africa since 2007 and served as an applied physics technician
for Fermi National Accelerator Laboratory, part of the national
laboratory system of the Office of Science, U.S. Department of
Energy, from 1999 until 2001. He also is a founding member of
Jet Wine Bar, LLC, a wine bar, and Rex 1516, a restaurant,
both in Philadelphia. Dr. Malone has served as a director of
Liberty Media Corporation since September 2011. Dr. Malone
has served as a director of Liberty Interactive Corporation since
August 2008.

Key Attributes, Experience and Skills:

Dr. Malone brings an applied science and engineering
perspective to the board. Dr. Malone’s unique perspectives
assist the board in adapting to technological changes facing the
audio entertainment industry. His entrepreneurial experience also
provides the board valuable insights in evaluating opportunities
in existing, new and emerging technologies.

12

Name

Age

Position, Principal Occupation, Business Experience and Directorships

James E. Meyer . . . . . . . . . . .

61 Mr. Meyer has served as our Chief Executive Officer since

December 2012 and has been a director since January 2013.

Previously, Mr. Meyer was our President, Operations and Sales.
Prior to joining us in May 2004, Mr. Meyer was the President of
Aegis Ventures, a general management consulting company.
Before Aegis, he held a number of senior management positions
in consumer electronics over a 25 year period, including as the
Senior Executive Vice President of Digital Media Solutions of
Thomson, a worldwide leader in consumer electronics. Prior to
joining Thomson, Mr. Meyer held several senior management
positions at General Electric and RCA. Mr. Meyer serves on the
board of ROVI Corporation.

Key Attributes, Experience and Skills:

As our Chief Executive Officer, Mr. Meyer is responsible for
setting and executing our goals and strategies related to our
business. Mr. Meyer provides the board not only with a
knowledge of our day-to-day operations, but also with the
essential experience, insight and expertise that can be provided
only by a person who is intimately involved in running our
business. His ability as a director to share his views during the
board’s deliberations is of significant benefit to the other
members of the board of directors.

13

Name

Age

Position, Principal Occupation, Business Experience and Directorships

James F. Mooney . . . . . . . . .

61 Mr. Mooney has been a director since July 2003.

Mr. Mooney is the Chief Executive Officer of Four Horsemen
Consulting Group. Mr. Mooney was a director and chairman of
the board of directors of Virgin Media Inc., a U.K. entertainment
and communications business, from March 2003 until June
2013. From December 2004 to December 2007, Mr. Mooney
was the chairman of the board of directors of RCN Corporation,
a provider of bundled telephone, cable and high speed internet
services. From April 2001 to September 2002, Mr. Mooney was
the Executive Vice President and Chief Operating Officer of
Nextel Communications Inc., a provider of wireless
communications services. From January 2000 to January 2001,
Mr. Mooney was the Chief Executive Officer and Chief Operating
Officer of Tradeout Inc., an asset management firm owned
jointly by General Electric Capital, Ebay Inc. and Benchmark
Capital. From March 1999 to January 2000, Mr. Mooney was the
Chief Financial Officer/Chief Operating Officer at Baan Company,
a business management software provider. From 1980 until
1999, Mr. Mooney held a number of positions with IBM
Corporation, including Chief Financial Officer of the Americas.
Mr. Mooney is the Chairman of the Archdiocese of New York for
Central Westchester, a member of the board of St. Thomas
Aquinas College and a member of the Board of Advisors for the
University of Notre Dame. Mr. Mooney was previously a member
of the board of directors of Sidera Networks, LLC, a provider of
high capacity communications services to carrier and enterprise
customers.

Key Attributes, Experience and Skills:

Mr. Mooney has had a varied career in industries ranging from
computer products to telecommunications, including relevant
experience in subscriber-based businesses. His diverse
experience is useful in our business planning process, and in
analyzing subscriber trends, marketing opportunities, personnel,
financing alternatives, and our long-term business plans.

14

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Carl E. Vogel . . . . . . . . . . . . . .

58 Mr. Vogel has been a director since April 2011.

Mr. Vogel is a private investor and an industry advisor for
Kohlberg Kravis Roberts & Co. LP. Mr. Vogel is also a member
of the board of directors of Dish Network Corporation, a satellite
television provider, and a senior advisor to its Chairman. He
served as President of Dish Network Corporation from
September 2006 until February 2008 and served as its Vice
Chairman from June 2005 until March 2009. From October 2007
until March 2009, Mr. Vogel served as the Vice Chairman of the
board of directors of, and as a Senior Advisor to, EchoStar
Communications Corporation. From 2001 until 2005, Mr. Vogel
served as the President and Chief Executive Officer of Charter
Communications Inc., a cable television and broadband services
provider. Prior to joining Charter, Mr. Vogel worked as an
executive officer in various capacities for companies affiliated
with Liberty Media. Mr. Vogel is a member of the board of
directors and corporate governance committee of Shaw
Communications, Inc., a diversified communications company
providing broadband cable and direct-to-home satellite services
in Canada, a member of the board of directors and audit
committee of Universal Electronics, Inc., a provider of wireless
control technology for connected homes, and is a member of the
board of directors, audit committee, corporate governance and
nominating committee and executive committee of Ascent Media
Corporation. He is also a member of the board of directors,
chairman of the audit committee, and a member of the
compensation committee of AMC Networks, Inc., a provider of
cable television programming. Mr. Vogel served on the board of
directors of NextWave Wireless Inc., a wireless technology
company that developed, produced and marketed mobile
multimedia and consumer electronics solutions, during the past
five years.

Key Attributes, Experience and Skills:

Mr. Vogel brings executive level leadership experience in the
communications industry as a result of his high level executive
roles at Dish Network Corporation, Charter Communications Inc.
and Liberty Media. Mr. Vogel also has extensive experience in
reviewing financial statements as a result of his background as a
certified public accountant and his role as a chief executive and
senior finance executive of public companies.

15

Name

Age

Position, Principal Occupation, Business Experience and Directorships

Vanessa A. Wittman . . . . . . .

48 Ms. Wittman has been a director since April 2011.

Ms. Wittman is the Chief Financial Officer of Dropbox, a cloud
based storage and collaboration company. From March 2012 to
February 2015, Ms. Wittman was the Senior Vice President and
Chief Financial Officer of Motorola Mobility, a subsidiary of
Google. From September 2008 to March 2012, she served as
Executive Vice President and Chief Financial Officer of Marsh &
McLennan Companies, Inc., a professional services company
providing advice and solutions in the areas of risk, strategy, and
human capital. Prior to joining Marsh & McLennan, Ms. Wittman
was Chief Financial Officer and Executive Vice President of
Adelphia Communications Corp., a cable television company,
from 2003 to 2007. Prior to Adelphia, Ms. Wittman served as
Chief Financial Officer of 360networks, a wholesale provider of
telecommunications services. She also has held positions with
Microsoft, Metricom Inc. and Morgan Stanley & Co.
Incorporated. Ms. Wittman also serves on the board of directors
of Ulta Salon, Beauty & Fragrance, Inc., a beauty products
retailer. During the last five years, Ms. Wittman served as a
director of kgb, an independent provider of directory assistance
and enhanced information services, and Infospace, an internet
search services company.

Key Attributes, Experience and Skills:

Ms. Wittman has been the chief financial officer of various public
and private companies and has held senior positions in multi-
national companies during her career. She also has been a
director at several companies, including serving as audit
committee chair for a public company.

16

Name

Age

Position, Principal Occupation, Business Experience and Directorships

David M. Zaslav . . . . . . . . . . .

56 Mr. Zaslav has been a director since May 2013.

Mr. Zaslav has been the President and Chief Executive Officer
of Discovery Communications, Inc., one of the largest nonfiction
media companies in the world, since January 2007 and a
director since September 2008. Mr. Zaslav served as President,
Cable & Domestic Television and New Media Distribution of
NBC Universal, Inc., a media and entertainment company, from
May 2006 to December 2006. Mr. Zaslav served as Executive
Vice President of NBC and President of NBC Cable, a division
of NBC, from October 1999 to May 2006. Mr. Zaslav also
serves on the boards of Lions Gate Entertainment, the National
Cable & Telecommunications Association, The Cable Center,
Center for Communication, Skills For America’s Future, Grupo
Televisa, Partnership for New York City and USC Shoah
Foundation. He is also a member of the Board of trustees for
the Paley Center for Media and the Mt. Sinai Medical Center.

Key Attributes, Experience and Skills:

Mr. Zaslav, as the Chief Executive Officer of Discovery
Communications and through his prior work in television, has
developed a deep understanding of the media and entertainment
industry. This experience, together with his general management
expertise, positions him as a valued presence on our board of
directors to assist us in evaluating programming and marketing
opportunities and further understanding our diverse and growing
subscriber base, including trends in the audio entertainment
industry.

The board of directors recommends a vote “FOR” the election of each of the nominees
named above.

What are the responsibilities of the board of directors?

The business and affairs of our company are managed under the direction of our board of
directors. Our board, among other things, oversees senior management selection, monitors overall
corporate performance and ensures the integrity of our financial controls. Our board of directors
also oversees our strategic and business planning processes.

How are nominees for the board of directors selected?

Our Nominating and Corporate Governance Committee reviews possible candidates to be

directors and is responsible for overseeing matters of corporate governance, including the
evaluation of performance and practices of the board of directors, the board’s committees,
management succession plans and executive resources. The Nominating and Corporate
Governance Committee considers suggestions from many sources, including stockholders, for
potential director nominees. Such suggestions, together with appropriate biographical and other
information required pursuant to our By-laws, should be submitted to our Corporate Secretary,
Sirius XM Holdings Inc., 1221 Avenue of the Americas, 36th Floor, New York, New York 10020.
Candidates who are suggested by our stockholders are evaluated by the Nominating and Corporate
Governance Committee in the same manner as are other potential candidates to be directors.

In its assessment of each potential candidate, including those recommended by stockholders,

the Nominating and Corporate Governance Committee takes into account all factors it considers
appropriate, which may include (a) ensuring that the board of directors, as a whole, is diverse and
consists of individuals with various and relevant career experience, relevant technical skills, industry

17

knowledge and experience, financial expertise (including expertise that could qualify a director as a
“financial expert,” as that term is defined by the rules of the SEC), local or community ties, and (b)
minimum individual qualifications, including strength of character, mature judgment, familiarity with
our business and related industries, independence of thought and ability to work collegially. The
Nominating and Corporate Governance Committee also may consider the extent to which a
candidate would fill a present need on the board of directors. After conducting an initial evaluation
of a candidate, the Nominating and Corporate Governance Committee will interview that candidate if
it believes the candidate might be qualified to be a director and may ask the candidate to meet with
other directors and management. If the Nominating and Corporate Governance Committee believes
a candidate would be a valuable addition to the board of directors, it will recommend to the board
that candidate’s nomination as a director.

What is the board’s leadership structure?

Gregory B. Maffei is the Chairman of our board of directors. The Chairman of our board
organizes the work of the board and ensures that the board has access to sufficient information to
enable the board to carry out its functions, including monitoring our performance and the
performance of management. The Chairman, among other things, presides over meetings of the
board of directors, establishes the agenda for each meeting of the board in consultation with our
Chief Executive Officer, oversees the distribution of information to directors, and performs other
duties or assignments as agreed with either the board of directors or our Chief Executive Officer.
The board of directors has determined that it is currently in our best interests to separate the
Chairman of the board position and the Chief Executive Officer position because it allows the Chief
Executive Officer to focus on our day-to-day business, including risk management, while allowing
the Chairman of the board to lead the directors and assist the board in its fundamental role of
providing advice to, and oversight of, management. Further, the board recognizes that the Chief
Executive Officer position requires a significant dedication of time, effort, and energy. Our Corporate
Governance Guidelines (the “Guidelines”) do not establish this approach as a policy, but as a
matter that is considered from time-to-time.

Does the board have a lead independent director?

Liberty Media beneficially owns, directly and indirectly, over 50% of our outstanding common

stock. In light of that control relationship, the board of directors believes it is appropriate, and a
matter of good corporate governance, to designate a director to serve as the lead independent
director. The board has designated Eddy W. Hartenstein, the former Chairman of our board of
directors, to serve as the lead independent director. The lead independent director coordinates the
activities of the other independent directors and performs such other duties and responsibilities as
the board of directors determines.

Are all of the directors required to be independent?

Liberty Media beneficially owns, directly and indirectly, over 50% of our outstanding common

stock entitled to vote for the election of directors. As a result, we are considered a “controlled
company” and are accordingly exempt from certain corporate governance requirements of The
NASDAQ Global Select Market (“NASDAQ”) Rules including, among other items, the requirement
that our board of directors be comprised of a majority of independent directors and that we have a
compensation committee comprised of independent directors and that director nominations are
recommended by the independent members of the board of directors or a nominating committee
composed of independent directors. We rely on these exemptions available to a controlled company
with respect to the independence requirement of our compensation committee and our nominating
committee.

The controlled company exemption does not extend to the audit committee independence

requirements. Accordingly, our audit committee will continue to be comprised solely of directors
meeting the independence standards under the applicable NASDAQ listing standards,
Section 10A(m)(3) of the Exchange Act and our Guidelines. References to Liberty Media in this

18

proxy statement include Liberty Media Corporation and its predecessors, unless the context
otherwise requires.

How does the board determine which directors are considered independent?

Our board reviews the independence of our directors annually. The provisions of our Guidelines

regarding director independence meet, and in some areas exceed, the listing standards of
NASDAQ. A copy of the Guidelines is available on our website at http://investor.siriusxm.com.

The Nominating and Corporate Governance Committee undertook a review of director
independence in March 2016. As part of this review, the committee reviewed with our Corporate
Secretary questionnaires submitted by directors. These questionnaires disclose transactions and
relationships between each director or members of his or her immediate family, on one hand, and
us, other directors, members of our senior management and our affiliates, on the other hand.

Based on this review, the Nominating and Corporate Governance Committee determined that
all of our directors and nominees are independent under the standards set forth in our Guidelines
and the applicable NASDAQ listing standards, with the exception of James E. Meyer, our Chief
Executive Officer, Gregory B. Maffei and Mark D. Carleton, each of whom is an employee of Liberty
Media, and Evan D. Malone, whose father is the Chairman of Liberty Media. With respect to
George W. Bodenheimer, the board evaluated the ordinary course transactions during the last three
fiscal years between us and ESPN, for which he served as an executive officer during the last
three years, and found that the amounts paid by us to ESPN were not material.

The board has determined that a majority of the members of the Compensation Committee

meet the independence standards under the applicable NASDAQ listing standards and our
Guidelines and qualify as “non-employee directors” for purposes of Rule 16b-3 of the Exchange Act
and as “outside directors” for purposes of Section 162(m) of the Internal Revenue Code of 1986, as
amended. The board has determined that a majority of the members of the Nominating and
Corporate Governance Committee meet the independence requirements mandated by NASDAQ
applicable to serving on the Nominating and Corporate Governance Committee and our Guidelines.

The board has also determined that all of the members of the Audit Committee are financially

literate and meet the independence requirements mandated by the applicable NASDAQ listing
standards, Section 10A(m)(3) of the Exchange Act and our Guidelines.

Our independent directors meet regularly in executive sessions.

What are the current standing committees of the board of directors and who are the
members of these committees?

Our board of directors has three standing committees: the Audit Committee, the Compensation
Committee and the Nominating and Corporate Governance Committee. From time to time the board
may also form ad hoc committees.

Copies of the current charters for the Audit Committee and the Nominating and Corporate

Governance Committee are available on our website at http://investor.siriusxm.com. The
Compensation Committee has not adopted a charter.

19

The following table shows the current members and chair of each committee and the principal

functions performed by each committee:

Committee

Audit
Members:
Joan L. Amble*
Eddy W. Hartenstein
Vanessa A. Wittman

Compensation
Members:
George W. Bodenheimer
Mark D. Carleton
James P. Holden
Carl E. Vogel*

Nominating and
Corporate
Governance
Members:
Gregory B. Maffei
James F. Mooney*
Carl E. Vogel
David M. Zaslav

Functions

• Selects our independent registered public accounting firm
• Reviews reports of our independent registered public accounting firm
• Reviews and approves the scope and cost of all services, including
all non-audit services, provided by the firm selected to conduct the
audit

• Monitors the effectiveness of the audit process
• Reviews the adequacy of financial and operating controls
• Monitors our corporate compliance program
• Monitors our policies and procedures for enterprise risks

• Reviews our executive compensation policies and strategies
• Oversees and evaluates our overall compensation structure and

programs

• Develops and implements policies and practices relating to corporate

governance

• Reviews and monitors implementation of our policies and procedures

related to the selection of director candidates

• Assists in developing criteria for open positions as directors on the

board of directors

• Reviews background information on potential candidates for directors

and makes recommendations to the board of directors

• Makes recommendations to the board of directors with respect to

committee assignments

* Chair

How often did the board and its committees meet during 2015?

During 2015, there were six meetings of our board of directors, six Audit Committee meetings,

four Compensation Committee meetings and two Nominating and Corporate Governance Committee
meetings. Each director nominee attended 75% or more of the total number of meetings of the
board and meetings held by committees on which he or she served.

Directors are also encouraged to attend the annual meeting of stockholders. Messrs. Carleton,

Maffei, Meyer and Vogel attended our 2015 annual meeting of stockholders.

How can stockholders communicate with the board of directors?

Stockholders may communicate directly with our board of directors, or specified individual
directors, according to the procedures described on our website at http://investor.siriusxm.com under
“Corporate Governance—Contact our Board.”

Our Corporate Secretary reviews all correspondence to our directors and forwards to the board

a summary and/or copies of any such correspondence that, in the opinion of the Corporate
Secretary, deals with the functions of the board or committees thereof or that he otherwise
determines requires their attention. Directors may at any time review all correspondence received
by us that is addressed to members of our board.

20

In addition, the Audit Committee has established procedures for the receipt, retention and
treatment, on a confidential basis, of complaints received by us, our board of directors and the
Audit Committee regarding accounting, internal accounting controls or auditing matters, and the
confidential, anonymous submissions by employees of concerns regarding questionable accounting
or auditing matters. These procedures are available upon written request to our Corporate
Secretary.

Compensation Committee Interlocks and Insider Participation

Mr. Bodenheimer, Mr. Carleton, Mr. Holden, and Mr. Vogel served as members of the

Compensation Committee during 2015. None of the members of the Compensation Committee is or
has been an executive officer of our company, and no director who served on the Compensation
Committee during 2015 had any relationships requiring disclosure by us under the SEC’s rules
requiring disclosure of certain relationships and related-party transactions. None of our executive
officers served as a director or a member of a compensation committee (or other committee serving
an equivalent function) of any other entity, the executive officers of which served as a director of
our company or as a member of the Compensation Committee during 2015.

Director Compensation Table for 2015

The following table provides compensation information for the year ended December 31, 2015
for each of our non-employee directors. Directors who are employees do not receive compensation
for their services as directors.

Name

Joan L. Amble. . . . . . . . . . . . . . . . . . . . . . .
Anthony J. Bates(1). . . . . . . . . . . . . . . . . . .
George W. Bodenheimer . . . . . . . . . . . . .
Mark D. Carleton . . . . . . . . . . . . . . . . . . . .
Eddy W. Hartenstein . . . . . . . . . . . . . . . . .
James P. Holden . . . . . . . . . . . . . . . . . . . .
Gregory B. Maffei. . . . . . . . . . . . . . . . . . . .
Evan D. Malone . . . . . . . . . . . . . . . . . . . . .
James F. Mooney . . . . . . . . . . . . . . . . . . .
Carl E. Vogel . . . . . . . . . . . . . . . . . . . . . . . .
Vanessa A. Wittman . . . . . . . . . . . . . . . . .
David M. Zaslav . . . . . . . . . . . . . . . . . . . . .

Fee Earned or
Paid in Cash
($)

Stock
Awards(2)
($)

Option
Awards(3)(4)
($)

All Other
Compensation
($)

130,000
100,000
100,000
100,000
150,000
100,000
150,000
100,000
110,000
120,000
100,000
100,000

24,999
24,999
24,999
24,999
24,999
24,999
24,999
24,999
24,999
24,999
24,999
24,999

75,010
75,010
75,010
75,010
75,010
75,010
75,010
75,010
75,010
75,010
75,010
75,010

—
—
—
—
—
—
—
—
—
—
—
—

Total
($)

230,009
200,009
200,009
200,009
250,009
200,009
250,009
200,009
210,009
220,009
200,009
200,009

(1) In February 2016, Anthony J. Bates resigned from our board.

(2) On May 20, 2015, non-employee directors, were each awarded 6,410 shares of common stock
with a grant date value of $24,999. At December 31, 2015, the aggregate number of unvested
restricted stock units outstanding for Mr. Holden was 143,235 and for Mr. Mooney was 93,748.

(3) The aggregate grant date fair values of stock option awards were computed in accordance with
FASB ASC Topic 718 (excluding estimated forfeitures). The assumptions used in the valuation
are discussed in Note 15 to our audited consolidated financial statements in our Annual Report
on Form 10-K for the year ended December 31, 2015. On May 20, 2015, non-employee
directors, were each awarded 76,100 options at an exercise price of $3.90 per share with a
grant date fair value of $75,010.

(4) At December 31, 2015, the aggregate number of option awards outstanding for each non-

employee director was as follows: Ms. Amble—1,293,718; Mr. Bates—166,274; Mr.
Bodenheimer—166,274; Mr. Carleton—112,634; Mr. Hartenstein—1,635,955; Mr. Holden—
483,865; Mr. Maffei—693,718; Mr. Malone—186,793; Mr. Mooney—311,170; Mr. Vogel—
323,493; Ms. Wittman—323,493; and Mr. Zaslav—186,793.

21

As Chairman of the board of directors, in 2015, Mr. Maffei received an annual cash retainer of
$150,000. Mr. Hartenstein, our lead independent director, also received an annual cash retainer of
$150,000. The other non-employee members of our board of directors each received an annual
cash retainer of $100,000. Each director who served as chair of a committee of the board of
directors in 2015 received an additional annual cash retainer as follows: the Audit Committee
chairwoman received $30,000; the Compensation Committee chairman received $20,000; and the
Nominating and Corporate Governance Committee chairman received $10,000.

In addition, each member received an equity-based award with a grant date value equal to
approximately $75,000 in the form of options to purchase our common stock. The options were
granted on the business day following the 2015 annual meeting of stockholders. All options to
purchase our common stock awarded to our non-employee directors vest over a four-year period,
with 25% vesting on each anniversary of the date of grant. Each member also received unrestricted
shares of our common stock which immediately vested with a grant date value of approximately
$25,000 on the business day following the 2015 annual meeting of stockholders.

We also pay reasonable travel and accommodation expenses of directors in connection with

their participation in meetings of the board and committees thereof.

22

STOCK OWNERSHIP

Who are the principal owners of our stock?

The following table sets forth information regarding beneficial ownership of our common stock
as of February 29, 2016 by each person known by us to be the beneficial owner of more than 5%
of our outstanding common stock. “Beneficial ownership” includes those shares a person has or
shares the power to vote or transfer or has the right to acquire within 60 days of the measurement
date. Based upon a Schedule 13D/A filed on November 3, 2014 by Liberty Media Corporation, the
beneficial owner of the common stock listed below has sole investment and voting power with
respect to these shares.

Name and Address of Beneficial Owner of Common Stock
Liberty Media Corporation(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12300 Liberty Boulevard
Englewood, CO 80112

Shares Beneficially
Owned as of
February 29, 2016
Number

Percent

3,162,173,996

62.86%

(1) The ownership percentage is based upon the information contained in a Schedule 13D/A filed on
November 3, 2014 and a Form 4 filed on December 9, 2014 by Liberty Media Corporation and
the actual number of shares outstanding, 5,030,502,004, as of February 29, 2016.

How much stock do our directors and executive officers own?

The following table shows the number of shares of common stock beneficially owned as of
February 29, 2016 by each of our directors, each of our named executive officers and all of our
directors and executive officers as a group.

Name of Beneficial Owner

Joan L. Amble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
George W. Bodenheimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mark D. Carleton(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Eddy W. Hartenstein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James P. Holden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gregory B. Maffei(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Evan D. Malone(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James F. Mooney(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carl E. Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vanessa A. Wittman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
David M. Zaslav . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James E. Meyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
David J. Frear(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dara F. Altman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James A. Cady . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Joseph A. Verbrugge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Executive Officers and Directors as a Group (20 persons) . . . . . . . . .

Number of Shares
of Common Stock
Beneficially Owned(1)

Percent
of Class

1,134,076
36,089
15,544
1,476,313
324,223
534,076
46,349
160,628
163,851
163,851
46,349
13,463,846
8,377,946
1,929,021
567,897
396,285
44,830,435

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
0.9%

* Less than 1% of our outstanding shares of common stock.

(1) These amounts include shares of common stock, restricted shares of common stock,

unexercised stock options and RSUs that the individuals hold or have the right to acquire within
sixty days of February 29, 2016. Also included are the following numbers of shares of common
stock acquired under and held in the Sirius XM Radio Inc. 401(k) Savings Plan as of February
29, 2016: Mr. Meyer—5,355 shares; Mr. Frear—85,046 shares; Ms. Altman—54,021 shares;

23

Mr. Cady—0 shares; Mr. Verbrugge—0 shares; and all other executive officers not shown
above—101,793 shares.

(2) Messrs. Carleton and Maffei are employees of Liberty Media, which beneficially owns

3,162,173,996 shares (or 62.86%) of our common stock as of February 29, 2016, and they
disclaim beneficial ownership of the shares owned by Liberty Media and its affiliates. Dr. Malone
is a member of the board of directors of Liberty Media and also disclaims beneficial ownership of
the shares owned by Liberty Media and its affiliates.

(3) Includes 9,100 shares held as custodian for Mr. Mooney’s child.

(4) Includes 1,900 shares held by Mr. Frear’s spouse.

Section 16(a) Beneficial Ownership Reporting Compliance

Based solely upon a review of reports filed pursuant to Section 16(a) of the Exchange Act and

written representations furnished to us during our most recent fiscal year, we know of no director,
executive officer or beneficial owner of more than 10% of our common stock who failed to file on a
timely basis reports of beneficial ownership of our common stock as required by Section 16(a) of
the Exchange Act.

GOVERNANCE OF THE COMPANY

How does the board of directors oversee our risk management process?

The board executes its oversight responsibility for risk management directly and through its

committees, as follows:

• The Audit Committee has primary responsibility for monitoring our internal audit, corporate,

financial and risk management processes and overseeing our system of internal controls and
financial reporting. The Audit Committee discusses specific risk areas throughout the year,
including those that may arise from time to time and the measures taken by management to
monitor and limit risks.

• The Audit Committee receives regular reports throughout the year on matters related to risk
management. At each regularly scheduled meeting, the Audit Committee receives reports
from our (i) external auditor on the status of audit activities and findings and (ii) executive in
charge of internal audit (who reports directly to the Audit Committee) on the status of the
internal audit plan, audit results and any corrective action taken in response to internal audit
findings.

• We have a Compliance Officer who is in charge of our compliance with FCC related laws

and regulations and training and monitoring compliance with those laws and regulations. Our
Executive Vice President, General Counsel and Secretary reports to the Audit Committee
throughout the year on information received via calls to our compliance hotline and any
changes or developments in compliance matters. Each quarter, our Chief Financial Officer
reports to the board of directors on our performance and discusses how actual performance
compares to our business plan and budget. Our executive officers report regularly to the
board about the risks and exposures related to our business.

• The other committees of the board of directors oversee risks associated with their respective
areas of responsibility. For example, the Compensation Committee assesses risks associated
with our compensation policies and programs for executives.

• The committees report to the board of directors at every regular board meeting on the topics
discussed and actions taken at the most recent committee meeting. Our board of directors
discusses the risks and exposures, if any, involved in the matters or recommendations of the
committees, as necessary.

• Our board of directors also considers specific risk topics throughout the year, including risks
associated with our business plan, litigation, operational efficiency, government regulation,
physical facilities, information technology infrastructure, cybersecurity and capital structure,

24

among many others. The board is informed about and regularly discusses our risk profile,
including legal, regulatory and operational risks to our business.

What are our policies and procedures for related party transactions?

We have adopted a written policy and written procedures for the review, approval and

monitoring of transactions involving the Company or its subsidiaries and “related persons.” For the
purposes of the policy, “related persons” include executive officers, directors or their immediate
family members, or stockholders owning more than five percent of our common stock.

Our related person transaction policy requires:
• that any transaction in which the Company is a participant, a related person has a material
direct or indirect interest and which exceeds $120,000 (such transaction referred to as a
“related person” transaction) and any material amendment or modification to a related person
transaction, be reviewed and approved or ratified by a committee of the board composed
solely of independent directors who are disinterested or by the disinterested members of the
board; and

• that any employment relationship or transaction involving an executive officer and the
Company must be approved by the Compensation Committee or recommended by the
Compensation Committee to the board for its approval.

In connection with the review and approval or ratification of a related person transaction,

management must:

• disclose to the committee or disinterested directors, as applicable, the material terms of the
related person transaction, including the approximate dollar value of the amount involved in
the transaction, and all the material facts as to the related person’s direct or indirect interest
in, or relationship to, the related person transaction;

• advise the committee or disinterested directors, as applicable, as to whether the related
person transaction complies with the terms of our agreements governing our material
outstanding indebtedness that limit or restrict our ability to enter into a related person
transaction;

• advise the committee or disinterested directors, as applicable, as to whether the related

person transaction will be required to be disclosed in our SEC filings. To the extent required
to be disclosed, management must ensure that the related person transaction is disclosed in
accordance with SEC rules; and

• advise the committee or disinterested directors, as applicable, as to whether the related

person transaction constitutes a “personal loan” for purposes of Section 402 of the Sarbanes-
Oxley Act of 2002.

In addition, the related person transaction policy provides that the Compensation Committee, in
connection with any approval or ratification of a related person transaction involving a non-employee
director or director nominee, should consider whether such transaction would compromise the
director or director nominee’s status as an “independent,” “outside,” or “non-employee” director, as
applicable, under the rules and regulations of the SEC, NASDAQ and the Internal Revenue Code.

Since the beginning of fiscal 2015, there were no related party transactions that are required to

be disclosed pursuant to the SEC rules and regulations.

What is the relationship between Sirius XM and Liberty Media Corporation?

In February and March 2009, we entered into several transactions to borrow up to $530 million

from Liberty Media Corporation and its affiliates. All of these loans were repaid in cash in 2009.

As part of the transactions with Liberty Media, in February 2009, we entered into an investment

agreement (the “Investment Agreement”) with Liberty Radio, LLC, an indirect wholly-owned
subsidiary of Liberty Media. Pursuant to the Investment Agreement, we issued to Liberty Radio,
LLC 12,500,000 shares of convertible preferred stock in partial consideration for the loan

25

investments. The preferred stock was convertible into approximately 40% of our outstanding shares
of common stock (after giving effect to such conversion).

In September 2012, Liberty Radio, LLC converted 6,249,900 shares of its preferred stock into

1,293,467,684 shares of our common stock. In January 2013, the Federal Communications
Commission granted Liberty Media approval to acquire de jure control of us and Liberty Radio, LLC
converted its remaining preferred stock into 1,293,509,076 shares of our common stock. As a result
of these conversions of preferred stock and additional purchases of our common stock, Liberty
Media then beneficially owned, directly and indirectly, over 50% of our outstanding common stock.

Three individuals who are affiliated with Liberty Media, either as executives or members of the
board of directors of Liberty Media, are members of our board of directors. Gregory B. Maffei, the
President and Chief Executive Officer of Liberty Media, is the Chairman of our board of directors.

As a result, Liberty Media has the ability to control our affairs, policies and operations, such as

the appointment of management, future issuances of our common stock or other securities, the
payment of dividends, if any, on our common stock, the incurrence of debt by us, amendments to
our certificate of incorporation and by-laws and the entering into of extraordinary transactions, and
their interests may not in all cases be aligned with the interests of other stockholders. In addition,
Liberty Media can determine the outcome of all matters requiring general stockholder approval and
has the ability to cause or prevent a change of control of our Company or a change in the
composition of our board of directors and could preclude any unsolicited acquisition of our
Company. The concentration of ownership could deprive stockholders of an opportunity to receive a
premium for their common stock as part of a sale of our Company and might ultimately affect the
market price of our common stock.

Does Sirius XM have corporate governance guidelines and a code of ethics?

Our board of directors adopted the Guidelines which set forth a flexible framework within which
the board, assisted by its committees, directs our affairs. The Guidelines cover, among other things,
the composition and functions of our board of directors, director independence, management
succession and review, committee assignments and selection of new members of our board of
directors.

Our board of directors has also adopted a Code of Ethics, which is applicable to all our

directors and employees, including our chief executive officer, principal financial officer and principal
accounting officer.

Our Guidelines and the Code of Ethics are available on our website at

http://investor.siriusxm.com under “Corporate Governance” and in print to any stockholder who
provides a written request for either document to our Corporate Secretary. If we amend or waive
any provision of the Code of Ethics with respect to our directors, chief executive officer, principal
financial officer or principal accounting officer, we will post the amendment or waiver at this location
on our website.

EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Introduction

This Compensation Discussion and Analysis, or “CD&A,” describes and analyzes our executive

compensation program for our Chief Executive Officer, our Chief Financial Officer and our three
other most highly compensated executive officers named in our Summary Compensation Table. We
refer to these five officers throughout this CD&A and the accompanying tables as our “named
executive officers.”

26

Executive Summary

The Compensation Committee is responsible for developing and maintaining a compensation
program for our named executive officers. Our executive compensation program plays a key role in
our operating and financial success. The Compensation Committee has strived to design this
compensation program with great care, focusing first and foremost on the incentives that the
program promotes. The Compensation Committee believes that our ability to recruit, incentivize and
retain top executive talent is essential to our long-term success, particularly in light of the
challenging competitive and technological environments in which we operate. Accordingly, the
Compensation Committee believes it has successfully balanced the sometimes competing
obligations to make decisions which meet the needs of our company against a one size fits all
approach.

What our Executive
Compensation Program
Primarily Consists of and
What it Aims to Achieve:

Steps We Took to Better
Align Executive
Compensation with
Stockholder Interests:

•

•

•

Consists primarily of three elements: (1) base salary; (2)
performance-based annual bonus; and (3) long-term equity
compensation.
Provides a mix of fixed compensation and short- and long-term
incentives.
Serves as an effective means of attracting, retaining,
rewarding, and motivating a talented, entrepreneurial and
creative team of executives with the skills and experience
necessary to achieve our business goals and enhance
stockholder value.

In connection with extending the terms of our executive agreements,
we have (among other things):

•
•

eliminated golden parachute excise tax gross ups; and
added clawback provisions to our executive employment
agreements

At our annual meeting in 2014 we held an advisory “say on pay” vote on the compensation of
our named executive officers. Our stockholders overwhelmingly approved the compensation of our
named executive officers, with over 84% of our common stock casting votes in favor of our say-on-
pay resolution. The Compensation Committee considered the strong support our stockholders
expressed for our pay for performance compensation philosophy and has not made any changes to
the core elements of our compensation programs since that vote. We intend to conduct such
advisory vote every three years. The next such vote will be held at our 2017 annual meeting of
stockholders.

Fiscal Year 2015 Business Highlights

We believe that our compensation program for the named executive officers was instrumental

in helping us deliver strong financial performance, strengthen our business and create value for our
stockholders in 2015. In the face of intense competition for our services, our financial results
exceeded our public guidance and our internal budget and business plan. Further, we believe that

27

we remain well positioned to capitalize on opportunities and successfully address future challenges.
The following description highlights our financial and operating results for 2015:

Increased
revenues by 9%
to $4.6 billion

Increased free
cash flow(1)
 by

14% to $1.3
billion

Realized Adjusted
EBITDA(1)
 growth

of 13% to $1.7
billion

Purchased over
524 million
shares of our
stock in 2015
under our $8
billion stock
buyback
program

Key Subscriber and Content–Based Achievements in 2015

Added approximately 2.3 million net new subscribers, resulting in a total of
approximately 29.6 million subscribers, an increase of over 8% as compared to 2014;

Entered into a new twelve-year agreement with Howard Stern under which Mr. Stern will
continue to produce and host his show on Sirius XM for the next five years and license
us the exclusive use of his entire audio and video library for twelve years;

Renewed our agreements with the National Football League, the National Hockey
League, and the PGA Tour, ensuring that our subscribers continue to have access to
comprehensive coverage of these major sports; and

Entered into agreements with Toyota and Nissan to provide connected vehicle services
for their vehicles, and with Audi, Jaguar, Land Rover and Subaru to provide support for
their new vehicle safety and security services.

(1) In this CD&A, we use certain financial performance measures that are not calculated and

presented in accordance with generally accepted accounting principles in the United States of
America (“Non-GAAP”). These Non-GAAP financial measures include adjusted EBITDA and free
cash flow. We use these Non-GAAP financial measures and other performance metrics to
manage our business, set operational goals and, in certain cases, as a basis for determining
compensation for our employees. Please refer to the glossary contained in our annual report for
the fiscal year ended December 31, 2015 which accompanies this proxy statement for a
discussion of such Non-GAAP financial measures, reconciliations to the most directly comparable
GAAP measure and a discussion of these other performance metrics.

28

Primary Objectives of our Compensation Programs

Program Objectives

We strive to attract, motivate, reward and retain highly qualified executives with the skills and

experience necessary to provide leadership for our success in dynamic and competitive markets
and enhance stockholder value by providing compensation that is largely “at risk” and competitive
with the various markets and industries in which we compete for talent. We also endeavor to
develop executive compensation programs that are consistent with, explicitly linked to, and support
our strategic objectives—growing our business while enhancing stockholder value.

We achieve these objectives through three primary compensation elements:
• a base salary;
• a performance-based discretionary annual bonus that constitutes the short-term incentive

element of our program; and

• equity-based awards that constitute the long-term incentive element of our program.
The value of equity-based compensation represents a significant portion of our executives’

compensation.

Competitive
Compensation
Levels

Compensation Mix

•

•

•

•

The Compensation Committee believes that a program
comprised principally of the above-described three elements is
consistent with programs adopted by companies with which we
compete for executive talent.
The program is structured to meet the requirements of the
intensely competitive and rapidly changing environment in which
we operate, while ensuring that we maintain continuity in our
senior management.
The program ensures executive officers are compensated in a
manner that advances both the short- and long-term interests of
our stockholders while not encouraging excessive risk-taking.

A significant proportion of the compensation for our named
executive officers is "at risk"—namely, the annual bonus and
equity-based awards.

• We believe this pay mix motivates the named executive officers
to achieve goals and objectives that support our business plan
and align our executives’ interests with those of our
stockholders.

• Compensation in the form of, or based on the value of, our

common stock incentivizes executives to enhance stockholder
value.

29

Compensation for Named Executive Officers

Goals of Our
Compensation
Programs For NEOS

Incentivizes our named
executive officers to enhance
value for our stockholders
without encouraging the taking
of inappropriate business risks

Not considered excessive
when all elements of potential
compensation are considered

Serves as a retention tool

In making decisions with respect to any single element of a named executive officer’s
compensation, the Compensation Committee considers the officer’s level of responsibility,
experience and contributions, internal pay equity and the compensation that may be awarded to the
officer, including salary, annual bonus, long-term incentives, perquisites and other benefits. In
addition, the Compensation Committee considers the other benefits to which the officer is entitled
under the officer’s employment agreement, including compensation payable upon termination of
employment. (Each named executive officer is employed pursuant to agreements described under
“Potential Payments upon Termination or Change in Control—Employment Agreements” below.)

How We Determine Executive Compensation

Processes and Compensation Decisions

The Compensation Committee does not attempt to set compensation levels for each named
executive officer within a particular range related to levels provided by peers. The Compensation
Committee attempts to monitor “best practices” and emerging trends in executive compensation,
relies on the general business and industry knowledge and experience of its members and
occasionally uses general market comparisons as one of many factors in making compensation
decisions. Other factors considered when making individual executive compensation decisions
include individual contribution and performance, reporting structure, historical compensation, internal
pay equity, complexity and importance of roles and responsibilities, expected future contributions,
leadership and growth potential, retention considerations and our performance. The Compensation
Committee also believes that it is in our stockholders’ interests, and consistent with industry
practice, to enter into arrangements with our named executive officers in order to provide
management stability and ensure that we have access to their services while striving to achieve our
strategic objectives. Further, any compensation or equity awards provided to the named executive
officers are subject to clawback as may be required pursuant to any law or regulation.

In determining compensation element levels, including the size of equity-based awards, if any, for

each named executive officer (other than the Chief Executive Officer), the Compensation Committee
also consults with and considers the recommendations and input of our Chief Executive Officer.

Each Element of Our Executive Compensation Program and How it Works

Our practices with respect to the key compensation elements identified above, as well as other

elements of compensation, are described below, followed by a discussion of the specific factors
considered in determining the levels of these compensation elements for the named executive
officers for 2015.

30

Base Salary

Base salaries for the named executive officers are determined consistent with the terms of their

employment agreements. The minimum amount of base salaries set forth in the employment
agreements and any increases over these amounts are determined by the Compensation
Committee based on a variety of factors, including:

Factors Affecting
Base Salary
Considerations

•

•

•

•

The nature and responsibility of the executive’s position and, to the
extent available and deemed relevant, salary trends for persons in
similar positions at comparable companies

The expertise, demonstrated leadership and management ability, and
past performance of the individual executive

The executive’s salary history and total compensation, including other
cash bonus and stock-based awards

The competitiveness of the market for the executive’s services

The Compensation Committee also considers the recommendations of our Chief Executive
Officer (except as to his own compensation). In setting base salaries, the Compensation Committee
also believes that the amount of base salary should be a relatively smaller portion of each named
executive officer’s overall compensation package, thereby aligning the interests of our executives
more closely with those of our stockholders.

Annual Incentives

Annual
Incentives –
Annual Cash
Bonus Awards

• Annual bonuses take into consideration all factors relevant to the
company’s and an executive’s performance, including numerous
financial and operational metrics, without being limited by a purely
formulaic approach.

•

The Compensation Committee has awarded annual bonuses in cash,
but may award bonuses in cash, restricted stock, RSUs, stock options
or a combination thereof.

• None of our named executive officers are entitled to a guaranteed or

minimum bonus.

• Annual bonuses approved by the Compensation Committee for 2015

were intended to achieve two principal objectives: (1) link
compensation with corporate performance; and (2) reward our
named executive officers based on individual performance and
contributions to our success.

To guide the Compensation Committee in determining annual bonus amounts for the named

executive officers, in 2015 the Compensation Committee adopted a bonus plan that measures our
performance using various criteria, such as increases in subscribers, revenue, adjusted EBITDA and
free cash flow. This plan is used by the Compensation Committee as one set of factors, along with
other financial and operational metrics that the Compensation Committee deems relevant, in
evaluating and benchmarking bonus amounts for the named executive officers. A more detailed
description of the methodologies used by the Compensation Committee to determine the bonus

31

amounts, and the amount of the bonus awards to our named executive officers, is discussed below
under the heading “Fiscal Year 2015 Pay Results–Payment of Performance-Based Discretionary
Annual Bonuses for 2015” and are reflected in the Summary Compensation Table.

Long-term Incentive Compensation

The Compensation Committee determines the level of long-term incentive compensation in
conjunction with total compensation provided to named executive officers and the objectives of the
above-described compensation program.

Why Long-Term Incentives Are a Key Aspect of Our Executive Compensation Program

Long-term incentive awards have historically represented a significant portion of our named
executive officers’ compensation, thus ensuring that our executives, through their equity-based
compensation, have a continuing stake in our success, aligning their interests with that of our
stockholders and supporting the goal of retention through vesting requirements and forfeiture
provisions.

The Compensation Committee grants long-term incentive awards to directly align compensation
for our named executive officers over a multi-year period with the interests of our stockholders
by motivating and rewarding actions that enhance long-term stockholder value, while also
ensuring the continued retention of our named executive officers.

Consistent with the past few years, in 2015 the Compensation Committee determined that long-

term incentive compensation for our named executive officers would consist of both stock options and
RSUs. A summary of the terms applicable to grants of stock options and RSUs is set forth below.

Stock Options

Restricted Stock Units

Stock options have an exercise price
equal to the fair market value of our
common stock on the date of grant,
and therefore reward the executives
only if the price of our stock increases
after the date of grant

The Compensation Committee believes
that the use of RSUs, as a form of
equity-based compensation, provides
predictable retention value and
alignment of executive interests with
stockholder interests, particularly in
volatile equity markets

Generally vest over a period of three or
four years in equal annual installments

Vest on varying schedules

Generally vest subject to the
executive’s continued employment,
incentivizing executives to remain with
the Company and sustain increases in
stockholder value over extended
periods of time

Generally vest subject to the
executive’s continued employment,
incentivizing executives to remain with
the Company and sustain increases in
stockholder value over extended
periods of time

The specific number of options and RSUs granted is determined either as part of an
employment agreement or by the Compensation Committee with the assistance of our Chief
Executive Officer (other than in the case of any equity awards to himself) and by using their

32

informed judgment, taking into account the executive’s role and responsibilities and our overall
performance and the performance of our common stock, and is not based on any specific
quantitative or qualitative factors.

Fiscal Year 2015 Pay Results

2015 Base Salary Decisions

We have entered into employment agreements with each of our named executive officers.

During 2015, the Compensation Committee approved increases to each of our named executive
officers’ base salaries. Such increases were approved in connection with the extension of three
executive’s employment agreements and two executives’ promotions in 2015.

Mr. Meyer

Increased from $1,550,000 to $1,800,000 in August 2015

Mr. Frear

Increased from $850,000 to $1,200,000 in July 2015

Ms. Altman

Increased from $500,000 to $600,000 in June 2015

Mr. Cady

Increased from $400,000 to $600,000 in June 2015

Mr. Verbrugge

Increased from $355,000 to $500,000 in December 2015

Payment of Performance-Based Discretionary Annual Bonuses for 2015

In 2015, the Compensation Committee again adopted, under the Sirius XM Holdings Inc. 2015

Long-Term Stock Incentive Plan, a bonus program designed to qualify as “performance-based
compensation” within the meaning of Section 162(m) of the Internal Revenue Code (the “NEO
Bonus Plan”). Pursuant to the NEO Bonus Plan, a bonus pool was established for our Chief
Executive Officer and the other named executive officers, other than our Chief Financial Officer,
consisting of 2.75% of our EBITDA for 2015. The maximum bonus that a named executive officer
could receive under the NEO Bonus Plan was limited to a percentage of the bonus pool (which
percentages were not changed during the performance year) and could not exceed the cash
equivalent of 75 million shares of our common stock (based on the closing price of our common
stock as of the last trading day of 2015). In addition, no amounts could be paid under the NEO
Bonus Plan unless a threshold amount of EBITDA was achieved for 2015.

In 2016, the Compensation Committee met to consider bonuses for our named executive

officers with respect to 2015 and whether to award bonuses for other employees. The
Compensation Committee carefully reviewed our performance against key metrics in our budget and
bonus plan, including the generation of EBITDA, as required by the NEO Bonus Plan, and our
efforts to increase subscribers, revenue, adjusted EBITDA and free cash flow.

Following its review of our 2015 performance, the Compensation Committee:

• approved a cash bonus pool to be divided among our employees, other than the named

executive officers;

• reviewed the NEO Bonus Plan pool and exercised negative discretion, approving the

individual bonus amounts awarded to each of the named executive officers under the NEO
Bonus Plan; and

• reviewed and approved the payment to our Chief Financial Officer whose bonus, pursuant to

Section 162(m) of the Internal Revenue Code, is not included in the NEO Bonus Plan.

The actual amount of the bonus paid to each named executive officer was based on a

combination of factors, including our 2015 corporate performance, their individual contributions and
performance in their functional areas of responsibility and, with respect to all named executive
officers other than himself, recommendations made by Mr. Meyer. Various specific factors taken
into consideration in determining the bonus amounts for the named executive officers are set forth

33

below. The annual bonus for Mr. Meyer is discussed below under the heading “2015 Compensation
Snapshot: Compensation of our Chief Executive Officer.”

Mr. Frear was awarded a bonus for his contributions during the year, including:

• his regular on-going contributions as our Chief Financial Officer and his role in managing our

fixed and variable costs;

• overseeing our investor relations efforts;
• managing our stock buyback program which increased during the year from $6 billion to $8

billion;

• supervising our satellite procurement efforts;
• overseeing our investment in Sirius XM Canada; and
• his efforts in the continued development of our information technology systems.

Ms. Altman was awarded a bonus for her contributions during the year, including:
• her regular on-going contributions as our Chief Administrative Officer;
• her role in managing our human resources function, including our employee development,

diversity and inclusion initiatives;

• managing our facilities and security operations; and
• supervising the evaluation and management of our real estate holdings.
Mr. Cady was awarded a bonus for his contributions during the year, including:
• overseeing the development of our transmission and radio technology;
• managing our engineering and streaming operations;
• expanding our relationships with automakers in the connected vehicle services area; and
• his role in the continued integration of our connected vehicle services business.

Mr. Verbrugge was awarded a bonus for his contributions during the year, including:

• driving subscriber growth in our automotive remarketing sales channel;
• expanding our relationships with franchise and independent auto dealers;
• developing new business opportunities with auto insurers, lenders and service providers;
• leading our aftermarket product development, distribution and retail sales; and
• overseeing our commercial, aviation, marine and fleet businesses.
Based on the foregoing, the Compensation Committee approved the specific annual bonus
amounts set forth in the Summary Compensation Table under the “Bonus” column for each of the
above named executive officers.

Long-Term Equity Grants for 2015

Our historical practice has generally been to grant equity incentive awards in connection with

an executive’s decision to enter into a new employment agreement with us or extend his/her
existing employment agreement. We make such grants in order to incentivize our top-performing
executives to continue providing service to the Company. Further, the long-term nature of the
awards serves as a retention tool. The number of stock options granted was equal to the total
value of the executive’s individual grant divided by the grant date fair value calculated under the
Black-Scholes-Merton model. The number of RSUs granted was equal to the total value of the
executive’s individual grant divided by the per share closing price of our common stock reported on
NASDAQ on the grant date of the executive’s award.

During 2015, our long-term equity grants consisted of stock options and RSUs. The specific

value of the options and RSUs granted was determined by the Compensation Committee (and,
other than with respect to the grants made to Mr. Meyer, with the assistance of our Chief Executive
Officer). The grant date fair value of the awards is identified in the Summary Compensation Table

34

under the “Stock Awards” and the “Option Awards” columns, and in the “Grants of Plan-Based
Awards in 2015” table. The specific grants made to each executive are described in more detail
below.

In August 2015, we entered into a new employment agreement with Mr. Meyer to continue to

serve as our Chief Executive Officer. In connection with his new agreement, we granted Mr. Meyer
stock options and RSUs in an amount equal to $10,000,000 and $10,000,000, respectively. The
vesting of the stock options and RSUs is generally subject to Mr. Meyer’s continued employment
through the applicable vesting period and is described under “Outstanding Equity Awards at Fiscal
Year-End 2015.”

In July 2015, we entered into a new employment agreement with Mr. Frear to continue to serve

as our Chief Financial Officer. In connection with his new agreement, we granted Mr. Frear stock
options in an amount equal to $11,102,218. The vesting of the stock options is generally subject to
Mr. Frear’s continued employment through the applicable vesting period and is described under
“Outstanding Equity Awards at Fiscal Year-End 2015.”

In June 2015, we entered into a new employment agreement with Ms. Altman to continue to
serve as our Chief Administrative Officer. In connection with her new agreement, we granted Ms.
Altman stock options and RSUs in an amount equal to $4,125,000 and $1,375,000, respectively.
The vesting of the stock options and RSUs is generally subject to Ms. Altman’s continued
employment through the applicable vesting period and is described under “Outstanding Equity
Awards at Fiscal Year-End 2015.”

In June 2015, we entered into a new employment agreement with Mr. Cady upon his
appointment as our Executive Vice President, Operations, Products and Connected Vehicle. In
connection with his new agreement, we granted Mr. Cady stock options and RSUs in an amount
equal to $1,500,000 and $500,000, respectively. The vesting of the stock options and RSUs is
generally subject to Mr. Cady’s continued employment through the applicable vesting period and is
described under “Outstanding Equity Awards at Fiscal Year-End 2015.”

In December 2015, we entered into a new employment agreement with Mr. Verbrugge upon his

appointment as our Executive Vice President, Sales and Development. In connection with his new
agreement, we granted Mr. Verbrugge stock options and RSUs in an amount equal to $3,750,000
and $1,250,000, respectively. In connection with our long-term incentive program, in August 2015,
we also granted Mr. Verbrugge stock options and RSUs in an amount equal to $937,514 and
$312,502, respectively. The vesting of the stock options and RSUs is generally subject to Mr.
Verbrugge’s continued employment through the applicable vesting period and is described under
“Outstanding Equity Awards at Fiscal Year-End 2015.”

2015 Compensation Snapshot: Compensation of Our Chief Executive Officer

The material terms of Mr. Meyer’s employment agreement are described below under “Potential
Payments or Benefits Upon Termination or Change in Control—Employment Agreements—James E.
Meyer.”

The terms of Mr. Meyer’s employment were established by negotiations between Mr. Meyer
and the Chairman of our board of directors in consultation with the Compensation Committee. The
Compensation Committee believes that Mr. Meyer’s qualifications and experience are well suited to
our needs, and that his compensation, including the base salary and equity components, is, taken
as a whole, appropriate under the circumstances.

35

In February 2016, Mr. Meyer was awarded a cash bonus of $7.5 million in recognition of his

notable performance and contribution to our corporate performance in 2015, including:

approximately 29.6 million subscribers, an increase of over 8% as compared to 2014

(cid:2) Increasing our net subscribers by approximately 2.3 million, resulting in a total of
(cid:2) Achieving adjusted EBITDA growth of 13% to $1.7 billion
(cid:2) Increasing our 2015 revenue by 9% to $4.6 billion and increasing free cash flow by 14%
(cid:2) Overseeing $2 billion of stock repurchases through our buyback program

to $1.3 billion

(cid:2)

Continuing to establish Sirius XM as a leading provider of telematics services by entering
into agreements with Toyota, Nissan, Audi, Jaguar, Land Rover and Subaru to provide
connected vehicles services and/or support for their new vehicle safety and security
services

(cid:2) Managing our significant investments in research and development
(cid:2) Continuing to expand our ability to identify and acquire subscribers in certified pre-owned

and used vehicles and managing our investment in infrastructure in this area
Entering into a long-term agreement with Howard Stern, renewing our agreements with
the National Football League, the National Hockey League, and the PGA Tour, and
adding other compelling content to our services while managing programming expenses

(cid:2)
(cid:2) Continuing to improve our customer care experience, including through further
(cid:2) Fostering a corporate culture based on quality, creativity, diversity, integrity and
(cid:2) Maintaining Sirius XM as one of the largest subscription-based media companies in the

enhancements to our Internet-based self-care functionality and chat services

United States

innovation

Other Benefits Provided to Named Executive Officers

Retirement and Other Employee Benefits

We maintain broad-based benefits for all employees, including health and dental insurance, life

and disability insurance and a 401(k) savings plan, including a matching component for that plan.
Our named executive officers are eligible to participate in all of our employee benefit plans on the
same basis as other employees.

Our 401(k) savings plan allows eligible employees to voluntarily contribute from 1% to 50% of

their pre-tax eligible earnings, subject to certain defined limits. We match 50% of an employee’s
voluntary contributions per pay period on the first 6% of an employee’s pre-tax salary up to a
maximum of 3% of eligible compensation. Employer matching contributions under the plan vest at a
rate of 33.33% for each year of employment and are fully vested after three years of employment
for all current and future contributions.

Deferred Compensation Plan

In 2015, the Compensation Committee approved and adopted the Sirius XM Holdings Inc.
Deferred Compensation Plan (the “Deferred Compensation Plan”) to provide a tax-efficient method
for participants to defer certain portions of their compensation. Participation in the Deferred
Compensation Plan is available to certain of our senior officers, including our named executive
officers, and members of our board of directors, and we believe this enhances our ability to attract
and retain senior management.

Eligible employees may defer a portion of their annual base salary and/or annual bonus, as
applicable, each plan year. Our named executive officers are eligible to participate on the same
terms as other eligible employees. Although our Compensation Committee deemed the Deferred

36

Compensation Plan to be an important benefit to participants, it is not included in any quantitative
valuation with respect to the three main components of our executive compensation packages,
because participation in the Deferred Compensation Plan, and to what extent, is at each
participant’s discretion and there is no matching contribution from us at this time.

Pursuant to the Deferred Compensation Plan, eligible employees may elect to defer up to (i)
50% of his or her cash-paid base salary; and (ii) 75% of his or her annual cash bonus. We may
elect to make additional contributions beyond amounts deferred by participants, but we are under
no obligation to do so. At the time of making a deferral election, participants designate the time and
form of the distribution of deferrals to be made for the year to which that election relates.
Distributions may occur earlier upon a change in control or a termination of employment, subject to
certain conditions provided for under the Deferred Compensation Plan and Section 409A of the
Internal Revenue Code. Participants have the opportunity to designate the investment funds to
which the deferred amounts are to be credited. All investment gains and losses in a participant’s
account under the Deferred Compensation Plan are entirely based upon the investment selections
made by the participant. We have established a grantor (or “rabbi”) trust to facilitate payment of our
obligations under the Deferred Compensation Plan.

The contributions, earnings and account balances for the named executive officers in the
Deferred Compensation Plan are described in the “Non-Qualified Deferred Compensation” table.

Perquisites and Other Benefits for Named Executive Officers

The Compensation Committee supports providing other benefits to named executive officers

that are almost identical to those offered to our other full time employees and are provided to
similarly situated executives at companies with which we compete for executive talent.

In limited circumstances, a named executive officer may receive certain tailored benefits. For

example, in 2015, Mr. Cady, due to his principal residence being in the State of Oregon, was
reimbursed for the reasonable costs of coach class airfare from his home to our various offices,
along with reasonable hotel and meal expenses. The costs of these benefits for Mr. Cady
constituted less than 10% of his compensation in 2015.

Payments to Named Executive Officers Upon Termination or Change in Control

The employment agreements with our named executive officers provide for severance

payments upon an involuntary termination of employment without “cause” or for “good reason” (as
each term is defined in their employment agreement). These arrangements vary among executives
due to individual negotiations. The material terms of these arrangements are described under
“Potential Payments or Benefits Upon Termination or Change in Control—Employment Agreements.”
None of the employment agreements for the named executive officers provide for any special
payments solely due to a change in control. Under the terms of both the Sirius XM Radio Inc. 2009
Long-Term Stock Incentive Plan and the Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive
Plan (collectively, the “Plans”), if the employment of any of our named executive officers is
terminated by us without cause, or by the executive for good reason, within two years following a
change in control, then in accordance with the Plans, their equity awards are subject to accelerated
vesting.

We believe that these severance arrangements mitigate some of the risk that exists for
executives working in our highly competitive industry. These arrangements are intended to attract
and retain qualified executives who could have other job alternatives that may appear to them, in
the absence of these arrangements, to be less risky, and such arrangements allow the executives
to focus exclusively on our interests.

Fiscal Year 2016 Compensation Considerations

The Compensation Committee plans to review our executive compensation program in 2016

with a view to ensuring that it continues to provide the correct incentives and is properly sized
given the scope and complexity of our business and the competition we face.

37

The Compensation Committee has again adopted a bonus program which is intended to
comply with Section 162(m) of the Internal Revenue Code for our Chief Executive Officer and the
other three most highly compensated executive officers (except for our Chief Financial Officer). That
bonus program is designed to promote the achievement of our key financial goals for 2016.

The Compensation Committee does not believe that any risks that may arise from our

compensation policies and practices are reasonably likely to have a material adverse effect on our
Company. The Compensation Committee considered various factors that have the effect of
mitigating compensation-related risks and have reviewed our compensation policies and practices
for our employees, including the elements of our executive compensation programs, to determine
whether any portion of such compensation encourages excessive risk taking.

Policy with Respect to Section 162(m) of the Internal Revenue Code

As described above, in 2016 the Compensation Committee again adopted a bonus plan which

is intended to comply with Section 162(m) of the Internal Revenue Code for our Chief Executive
Officer and the other three most highly compensated executive officers, except for our Chief
Financial Officer. The Compensation Committee anticipates that this plan will result in tax
deductibility for any compensation we pay to such executive officers that exceeds $1 million with
respect to 2016. However, the Compensation Committee may from time to time approve
compensation that is not deductible under Section 162(m) of the Internal Revenue Code if it
determines that it is in our best interest to do so.

Compensation Committee Report

The Compensation Committee has reviewed and discussed the Compensation Discussion and

Analysis with management. Based on such review and discussion, the Compensation Committee
recommended to the board of directors that the Compensation Discussion and Analysis be included
in this proxy statement and incorporated by reference into our Annual Report on Form 10-K for the
fiscal year ended December 31, 2015.

Compensation Committee
CARL E. VOGEL, Chairman
GEORGE W. BODENHEIMER
MARK D. CARLETON
JAMES P. HOLDEN

38

Summary Compensation Table

The following table provides information concerning total compensation earned or paid to our
Chief Executive Officer, our Chief Financial Officer and our three other most highly compensated
executive officers who served in such capacities as of December 31, 2015 for services rendered to
us during each of the past three fiscal years. These five officers are referred to herein as the
“named executive officers.”

Name and Principal Position

Year

Salary
$

Bonus
$

Stock
Awards(1)
$

Option
Awards(1)
$

All Other
Compensation(2)
$

Total
$

James E. Meyer . . . . . . . . . . . . . . . . . . . . . 2015 1,650,000 7,500,000 10,000,000 10,000,000

Chief Executive Officer

2014 1,550,000 6,000,000
2013 1,468,590 4,720,000

—

—
3,249,998 13,568,656

David J. Frear . . . . . . . . . . . . . . . . . . . . . . . 2015 1,026,346 1,950,000

— 11,102,218

Senior Executive Vice President and

Chief Financial Officer

2014
2013

850,000 1,600,000
850,000 1,450,000

—
—

—
—

Dara F. Altman . . . . . . . . . . . . . . . . . . . . . . 2015
2014
Executive Vice President and

554,231 1,200,000
500,000 1,050,000

1,375,000
—

4,125,000
—

Chief Administrative Officer

2013

500,000

975,000

—

—

James A. Cady. . . . . . . . . . . . . . . . . . . . . . 2015

503,846 1,200,000

500,000

1,500,000

Executive Vice President, Operations,

Products and Connected Vehicle

2014

2013

366,667

450,000

125,023

1,375,021

—

—

—

—

Joseph A. Verbrugge . . . . . . . . . . . . . . . . 2015

Executive Vice President,

Sales and Development

2014

2013

365,596

355,000

353,750

575,000

1,562,502

4,687,514

425,000

360,000

250,047

225,047

750,021

675,030

7,950

7,800
58,063

7,950

7,800
7,650

7,950
7,800

7,650

7,950

7,800

—

7,950

7,800

7,650

29,157,950

7,557,800
23,065,307

14,086,514

2,457,800
2,307,650

7,262,181
1,557,800

1,482,650

3,711,796

2,324,511

—

7,198,562

1,787,868

1,621,477

(1) The aggregate grant date fair value of stock option and RSU awards were computed in
accordance with Financial Accounting Standards Board (“FASB”) Accounting Standard
Codification (“ASC”) Topic 718. The assumptions used in the valuation of the stock options are
discussed in Note 15 to our audited consolidated financial statements in our Annual Report on
Form 10-K for the fiscal year ended December 31, 2015.

(2) For each named executive officer, the amount in the “All Other Compensation” column for 2015

reflects matching contributions by us under our 401(k) savings plan.

Grants of Plan-Based Awards in 2015

The following table provides information with respect to equity grants made during fiscal year

2015 to the named executive officers.

Name

James E. Meyer . . . . . . .

David J. Frear . . . . . . . . .
Dara F. Altman . . . . . . . .

James A. Cady . . . . . . . .

Joseph A. Verbrugge . .

Grant Date

8/11/2015
8/11/2015

7/29/2015
6/19/2015
6/19/2015

7/29/2015
7/29/2015

8/5/2015
8/5/2015
12/11/2015
12/11/2015

All Other
Stock Awards
Number of Shares
Of Stock or Units
(#)(1)

All Other
Option Awards:
Number of Securities
Underlying Options
(#)(1)

Exercise or
Base Price of
Option Awards
($/Sh)(2)

Grant Date
Fair Value
of Stock and
Option Awards
($)(3)

13,279,313
—

14,250,000
5,100,962
—

1,862,623
—

958,900
—
4,095,724
—

3.90
—

3.95
3.87
—

3.95
—

3.92
—
4.01
—

10,000,000
10,000,000

11,102,218
4,125,000
1,375,000

1,500,000
500,000

937,514
312,502
3,750,000
1,250,000

—
2,564,103

—
—
355,297

—
126,582

—
79,720
—
311,721

39

(1) Grants were made under the Sirius XM Holdings Inc. 2015 Long-Term Stock Incentive Plan. The
stock option and RSU awards granted to Mr. Meyer on August 11, 2015 were in connection with
his employment agreement dated August 11, 2015. The stock option awards granted to
Mr. Frear on July 29, 2015 were in connection with his employment agreement dated July 3,
2015. The stock option and RSU awards granted to Ms. Altman on June 19, 2015 were in
connection with her employment agreement dated June 19, 2015. The stock option and RSU
awards granted to Mr. Cady on July 29, 2015 were in connection with his employment
agreement dated June 29, 2015. The stock option and RSU awards granted to Mr. Verbrugge on
August 5, 2015 were in connection with our long-term incentive program, and the stock option
and RSU awards granted to Mr. Verbrugge on December 11, 2015 were in connection with his
employment agreement dated December 11, 2015.

(2) The exercise price of the options granted to each the named executive officers is equal to the

closing price of our common stock reported on NASDAQ on the dates of grant.

(3) The aggregate grant date fair value of stock option and RSU awards were computed in

accordance with FASB ASC Topic 718. The assumptions used in the valuation of the stock
options are discussed in Note 15 to our audited consolidated financial statements in our Annual
Report on Form 10-K for the fiscal year ended December 31, 2015.

Outstanding Equity Awards at Fiscal Year-End 2015

The following table provides information with respect to the status at December 31, 2015 of all

unvested RSUs and exercisable and unexercisable stock options awarded to each of the named
executive officers.

Name
James E. Meyer(2) . . . . . . . .

David J. Frear(3). . . . . . . . . . .

Dara F. Altman(4). . . . . . . . . .

James A. Cady(5) . . . . . . . . .

Joseph A. Verbrugge(6) . . . .

Option Awards

Stock Awards

Number of
Securities
Underlying
Unexercised
Options
(#)
Exercisable

Number of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable

Option
Exercise
Price
($)

Option
Expiration
Date

Number of
Shares or
Units that
have not
Vested
#

Market Value of
Shares or Units
of Stock that
have not
Vested(1)
$

1,350,000
512,000
707,000
830,500
10,128,894

2/2/2016
2/1/2017
1/23/2018
8/31/2019
5/02/2023
8/11/2025

— 5.4900
— 3.6500
— 2.8200
— 0.6235
— 3.3000
— 13,279,313 3.9000
—
—
—
— 3.6500
307,000
— 2.8200
483,000
— 3.0500
1,500,000
— 2.1300
6,000,000
— 14,250,000 3.9500
— 1.6400
— 5,100,962 3.8700
—
—
707,389 3.5500
235,797
268,695 3.3699
89,565
— 1,862,623 3.9500
—
—
8/14/2022
187,500 2.4800
—
8/19/2023
217,160 3.6100
217,160
8/5/2024
537,375 3.3699
179,125
—
8/5/2025
958,900 3.9200
— 4,095,724 4.0100 12/11/2025
—

2/1/2017
1/23/2018
2/12/2018
7/21/2021
7/2/2025
8/23/2021
6/19/2025

—
—
—
—
—
—
— 2,564,103
—
—
—
—
—
—
—
— 355,297
—
—
—
— 154,407
—
—
—
—
—
— 478,261

2/3/2024
8/5/2024
7/29/2025

1,875,000

—

—

—

—

—
—
—
—
—
—
10,435,899
—
—
—
—
—
—
—
1,446,059
—
—
—
628,436
—
—
—
—
—
1,946,522

40

(1) Amounts under “Market Value of Shares or Units of Stock that have not Vested” were calculated
based on the closing price on NASDAQ of our common stock on December 31, 2015 of $4.07.
The RSUs are valued at (a) the closing price of the stock at December 31, 2015 multiplied by
(b) the number of RSUs that have not vested.

(2) Outstanding equity awards for Mr. Meyer vest as follows: options granted at an exercise price of

$5.49 vested in four equal annual instalments from the date of grant on February 2, 2006;
options granted at an exercise price of $3.65 vested in four equal annual instalments from the
date of grant on February 1, 2007; options granted at an exercise price of $2.82 vested in four
equal annual instalments from the date of grant on January 23, 2008; options granted at an
exercise price of $0.6235 vested in four equal annual instalments from the date of grant on
August 31, 2009; options granted at an exercise price of $3.30 vested on October 30, 2015; and
options granted at an exercise price of $3.90 vest on April 30, 2018. The RSUs granted to
Mr. Meyer vest on April 30, 2018.

(3) Outstanding equity awards for Mr. Frear vest as follows: options granted at an exercise price of

$3.65 vested in four equal annual instalments from the date of grant on February 1, 2007;
options granted at an exercise price of $2.82 vested in four equal annual instalments from the
date of grant on January 23, 2008; options granted at an exercise price of $3.05 vested in three
equal annual instalments from the date of grant on February 12, 2008; options granted at an
exercise price of $2.13 vested in four equal annual instalments from the date of grant on
July 21, 2011; and options granted at an exercise price of $3.95 vest in three equal instalments
on July 2, 2016, July 2, 2017 and May 30, 2018.

(4) Outstanding equity awards for Ms. Altman vest as follows: options granted at an exercise price

of $1.64 vested in four equal annual instalments from the date of grant on August 23, 2011; and
options granted at an exercise price of $3.87 vest in three equal annual instalments from the
date of grant on June 19, 2015. The RSUs granted to Ms. Altman vest in three equal annual
instalments from the date of grant on June 19, 2015.

(5) Outstanding equity awards for Mr. Cady vest as follows: options granted at an exercise price of
$3.55 vest in four equal annual instalments from the date of grant on February 3, 2014; options
granted at an exercise price of $3.3699 vest in four equal annual instalments from the date of
grant on August 5, 2014; and options granted at an exercise price of $3.95 vest in three equal
annual instalments from the date of grant on July 29, 2015. The RSUs granted to Mr. Cady vest
as follows: 42,194 RSUs vest on July 29, 2016; 9,275 RSUs vest on August 5, 2016; 42,194
RSUs vest on July 31, 2017; 9,275 RSUs vest on August 7, 2017; 42,194 RSUs vest on
July 30, 2018; and 9,275 RSUs vest on August 6, 2018.

(6) Outstanding equity awards for Mr. Verbrugge vest as follows: options granted at an exercise

price of $2.48 vest in four equal instalments from the date of grant on August 14, 2012; options
granted at an exercise price of $3.61 vest in four equal annual instalments from the date of grant
on August 19, 2013; options granted at an exercise price of $3.3699 vest in four equal annual
instalments from the date of grant on August 5, 2014; options granted at an exercise price of
$3.92 vest in four equal annual instalments from the date of grant on August 5, 2015; and
options granted at an exercise price of $4.01 vest in three equal annual instalments from the
date of grant on December 11, 2015. The RSUs granted to Mr. Verbrugge vest as follows:
38,480 RSUs vest on August 5, 2016; 15,585 RSUs vest on August 19, 2016; 103,907 RSUs
vest on December 12, 2016; 38,480 RSUs vest on August 7, 2017; 15,585 RSUs vest on
August 21, 2017; 103,907 RSUs vest on December 11, 2017; 38,480 RSUs vest on August 6,
2018; 103,907 RSUs vest on December 11, 2018; and 19,930 RSUs vest on August 5, 2019.
All equity awards vest subject to the named executive officer’s continued employment though

the applicable vesting date and are subject to earlier vesting upon certain qualifying terminations of
employment. See “Potential Payments or Benefits Upon Termination or Change in Control.”

41

Option Exercises and Stock Vested in 2015

The following table provides information with respect to option exercises and restricted stock

and RSUs that vested during 2015.

Option Awards

Stock Awards

Name

Number of
Shares Acquired
on Exercise
(#)

James E. Meyer . . . . . . . . . . . . . . . . . . .
David J. Frear . . . . . . . . . . . . . . . . . . . . .
Dara F. Altman . . . . . . . . . . . . . . . . . . . .
James A. Cady . . . . . . . . . . . . . . . . . . . .
Joseph A. Verbrugge . . . . . . . . . . . . . . .

6,296,246
2,000,000
2,816,400
—
1,045,350

Value Realized
on Exercise
($)(1)

21,752,271
3,780,000
6,537,719
—
1,986,884

Number of
Shares Acquired
on Vesting
(#)

Value Realized
on Vesting
($)(2)

984,848
—
—
9,275
34,135

4,067,422
—
—
36,636
134,599

(1) Value realized on exercise is the amount equal to the difference between (a) the price on

NASDAQ of the stock acquired upon exercise on the exercise date less (b) the exercise price,
multiplied by the number of options exercised.

(2) Value realized on vesting is the amount equal to (a) the closing price on NASDAQ on the day

prior to the vesting dated multiplied by (b) the number of shares vesting.

Non-Qualified Deferred Compensation

The following table provides information with respect to the nonqualified deferred compensation

plan for 2015.

Name

Executive
Contributions(1)
$

Employer
Contributions
$

Aggregate
Earnings
$

Aggregate
Withdrawals/
Distributions
$

Aggregate
Balance at Last
Year-End
$

James E. Meyer . . . . . . . . . . . . .
David J. Frear . . . . . . . . . . . . . . .
Dara F. Altman . . . . . . . . . . . . . .
James A. Cady . . . . . . . . . . . . . .
Joseph A. Verbrugge . . . . . . . .

1,509,041
613,048
—
—
180,771

—
—
—
—
—

—
—
—
—
—

—
—
—
—
—

1,509,041
613,048
—
—
180,771

(1) Employee contributions included in this column are also included in the Summary Compensation

Table in the column labelled “Bonus” for 2015.

Participation in the Deferred Compensation Plan is available to certain of our senior officers,
including our named executive officers. Eligible employees may defer a portion of their annual base
salary and/or annual bonus, as applicable, each plan year. Our named executive officers are eligible
to participate on the same terms as other eligible employees. Eligible employees may elect to defer
up to (i) 50% of his or her cash-paid base salary; and (ii) 75% of his or her annual cash bonus. We
may elect to make additional contributions beyond amounts deferred by participants, but we are
under no obligation to do so. At the time of making a deferral election, participants designate the
time and form of the distribution of deferrals to be made for the year to which that election relates.
Distributions may occur earlier upon a change in control or a termination of employment, subject to
certain conditions provided for under the Deferred Compensation Plan and Section 409A of the
Internal Revenue Code. Participants have the opportunity to designate the investment funds to
which the deferred amounts are to be credited. All investment gains and losses in a participant’s
account under the Deferred Compensation Plan are entirely based upon the investment selections
made by the participant. We have established a grantor (or “rabbi”) trust to facilitate payment of our
obligations under the Deferred Compensation Plan.

42

Potential Payments or Benefits Upon Termination or Change in Control

Employment Agreements

We have entered into employment agreements with each of our named executive officers that

contain provisions regarding payments or benefits upon a termination of employment. We do not
have any provisions in any of our employment agreements for the named executive officers that
provide for any payments solely in the event of a change in control.

None of the employment agreements with our named executive officers provides for a so-called

“golden parachute” excise tax gross up. Each of the employment agreements with our executive
officers includes a compensation clawback provision, pursuant to which any incentive-based or
other compensation paid to an executive officer by us or any of our affiliates is subject to
deductions and clawback as required by applicable law, regulation or stock exchange listing
requirement.

James E. Meyer

In August 2015, we entered into a new employment agreement with Mr. Meyer to continue to
serve as our Chief Executive Officer through April 30, 2018. The employment agreement provides
for an increase in Mr. Meyer’s base salary from $1,550,000 to $1,800,000, subject to increases
approved by the Compensation Committee, and obligates us to offer Mr. Meyer a three-year
consulting agreement upon the expiration of his employment agreement on April 30, 2018.
Mr. Meyer is also entitled to participate in any bonus plans generally offered to our executive
officers, with an annual target bonus opportunity of 250% of his annual base salary.

If Mr. Meyer’s employment is terminated by us without “cause” or he terminates his

employment for “good reason” (each as described in his employment agreement), then, subject to
his execution of a release of claims and his compliance with certain restrictive covenants, we are
obligated to (i) continue his health benefits for eighteen months and his life insurance benefits for
one year, (ii) pay him a lump sum equal to his annual base salary plus the amount of $6,600,000,
as consideration for a loss of three-year consulting agreement, and (iii) pay him a lump sum equal
to the greater of (x) a bonus equal to 60% of his then annual base salary or (y) the prior year’s
bonus actually paid to him. We are also obligated to pay Mr. Meyer any earned but unpaid bonus
for the year prior to the year of his termination, and a prorated bonus for the year in which his
employment is terminated. Further, Mr. Meyer’s equity awards are subject to accelerated vesting.

David J. Frear

In July 2015, we entered into a new employment agreement with David J. Frear to continue to

serve as our Senior Executive Vice President and Chief Financial Officer through May 31, 2018.
The employment agreement provides for an annual base salary of $1,200,000, subject to increases
approved by the Compensation Committee. Mr. Frear is also entitled to participate in any bonus
plans generally offered to our executive officers.

If Mr. Frear’s employment is terminated by us without “cause” or he terminates his employment

for “good reason” (each as described in his employment agreement), subject to his execution of a
release of claims, we are obligated to pay him a lump sum equal to his annual salary as of the
date of the termination and the cash value of the bonus last paid or payable to him in respect of
the preceding calendar year and to continue his health and life insurance benefits for one year.
Further, Mr. Fear’s equity awards are subject to accelerated vesting.

Dara F. Altman

In June 2015, we entered into a new employment agreement with Dara F. Altman to continue
to serve as our Executive Vice President and Chief Administrative Officer through June 18, 2018.
The agreement provides for an annual base salary of $600,000, subject to increases approved by
the Compensation Committee. Ms. Altman is also entitled to participate in any bonus plans
generally offered to our executive officers.

43

If Ms. Altman’s employment is terminated by us without “cause” or she terminates her
employment for “good reason” (each as described in her employment agreement), subject to an
execution of a release of claims, we are obligated to pay her a lump sum payment equal to her
then annual base salary and the cash value of the bonus last paid or payable to her in respect of
the preceding calendar year and to continue her health insurance benefits for eighteen months and
her life insurance benefits for one year. Further, Ms. Altman’s equity awards are subject to
accelerated vesting.

James A. Cady

In June 2015, we entered into an employment agreement with James A. Cady to serve as our
Executive Vice President, Operations, Products and Connected Vehicle, with an annual base salary
of $600,000, subject to increases approved by the Compensation Committee. Mr. Cady is also
entitled to participate in any bonus plans generally offered to our executive officers, with an annual
target bonus opportunity of 150% of his annual base salary.

In February 2016, we entered into an amendment to Mr. Cady’s employment agreement. This

amendment: increased his entitlement to severance from six months to twelve months of base
salary; and extended our obligation to provide health benefits after termination from six months to
twelve months. In addition, this amendment required us to pay him an amount equal to the bonus
last paid to him in respect of the calendar year immediately preceding the calendar year in which a
qualifying termination occurs. In consideration for this amendment, Mr. Cady extended the length of
time that he is subject to the restrictive covenants in his employment agreement from six months to
twelve months.

As a result, in the event Mr. Cady’s employment is terminated by us without “cause” or he

terminates his employment for “good reason” (each as described in his employment agreement),
subject to his execution of a release of claims, we are obligated to pay him for one year his annual
base salary and an amount equal to the bonus last paid to him in respect of the calendar year
immediately preceding the calendar year in which the termination occurs, and to continue his health
insurance benefits for one year. Further, Mr. Cady’s equity awards are subject to accelerated
vesting.

Joseph A. Verbrugge

In December 2015, we entered into a new employment agreement with Joseph A. Verbrugge to

serve as our Executive Vice President, Sales and Development, with an annual base salary of
$500,000, subject to increases approved by the Compensation Committee. Mr. Verbrugge is also
entitled to participate in any bonus plans generally offered to our executive officers.

In the event Mr. Verbrugge’s employment is terminated by us without “cause” or he terminates
his employment for “good reason” (each as described in his employment agreement), subject to his
execution of a release of claims, we are obligated to pay him for one year his annual base salary
and an amount equal to the bonus last paid to him in respect of the calendar year immediately
preceding the calendar year in which the termination occurs and to continue his health insurance
benefits for one year. Further, Mr. Verbrugge’s equity awards are subject to accelerated vesting.

2003 Long-Term Stock Incentive Plan

Messrs. Meyer and Frear also have outstanding options as of December 31, 2015 that were

granted under our 2003 Long-Term Stock Incentive Plan. Under the 2003 Long-Term Stock
Incentive Plan, the outstanding equity awards granted to these named executive officers are subject
to potential accelerated vesting upon a change of control. All of the outstanding options granted
under the 2003 plan were vested as of December 31, 2015, and, therefore, are not included in the
table of potential payments and benefits below.

2009 Sirius XM Radio Inc. Long-Term Stock Incentive Plan and 2015 Sirius XM Holdings
Inc. Long-Term Stock Incentive Plan

All of our named executive officers had outstanding equity awards as of December 31, 2015
that were granted under the 2009 Sirius XM Radio Inc. Long-Term Stock Incentive Plan and the

44

2015 Sirius XM Holdings Inc. Long-Term Stock Incentive Plan. Under the terms of these Plans, the
outstanding unvested equity awards granted to the named executive officers are subject to potential
accelerated vesting upon termination without “cause” by the company or termination by the
executive for “good reason” during a two year period following a “change of control” (each as
defined in the Plans), to the extent outstanding awards granted under these Plans are either
assumed, converted or replaced by the resulting entity in the event of a change of control.

Potential Payments and Benefits

The following table describes the potential payments and benefits under the named executive

officers’ agreements and our stock incentive plans to which they would have been entitled if a
termination of employment or change in control had occurred as of December 31, 2015:
Continuation of
Insurance
Benefits
($)(3)

Accelerated
Equity
Vesting(2)
($)

Severance
Payment(1)
($)

Triggering Event

Name

Total
($)

James E. Meyer(4) . . . . . . . . . Termination due to death or disability
Termination without cause or for good
reason

6,600,000 12,693,382

—

19,293,382

14,400,000 12,693,382

28,072

27,121,454

Termination without cause or for good
reason following a change in control

14,400,000 12,693,382

28,072

27,121,454

David J. Frear. . . . . . . . . . . . . Termination due to death or disability

— 1,710,000

—

1,710,000

Termination without cause or for good
reason
Termination without cause or for good
reason following a change in control

2,800,000

1,710,000

27,395

4,537,395

Dara F. Altman. . . . . . . . . . . . Termination due to death or disability

— 2,466,251

—

2,800,000

1,710,000

27,395

4,537,395

2,466,251

Termination without cause or for good
reason
Termination without cause or for good
reason following a change in control
James A. Cady(5) . . . . . . . . . . Termination due to death or disability
Termination without cause or for good
reason

1,650,000

2,466,251

40,612

4,156,863

1,650,000

2,466,251

40,612

—

738,704

—

4,156,863

738,704

300,000

738,704

9,104

1,047,808

Joseph A. Verbrugge . . . . . . Termination due to death or disability

— 1,514,448

Termination without cause or for good
reason following change-in-control

300,000

1,407,907

9,104

—

1,717,011

1,514,448

Termination without cause or for good
reason

Termination without cause or for good
reason following a change in control

925,000

1,514,448

26,568

2,466,016

925,000

3,110,336

26,568

4,061,904

(1) Any severance payments dues to Messrs. Meyer and Frear and Ms. Altman are required to be
paid in a lump sum. The employment agreements with Messrs. Cady and Verbrugge require us
to pay any severance in the form of salary continuation and to pay any amounts due on account
of their bonus on the date that bonuses are customarily paid to other employees.

(2) Amounts were calculated based on the closing price on NASDAQ of our common stock on

December 31, 2015 of $4.07. The accelerated vesting of options is valued at (a) the difference
between the closing price and the exercise price of the options multiplied by (b) the number of
shares of common stock underlying the options. The accelerated vesting of RSUs is valued at
the closing price multiplied by the number of shares of RSUs.

(3) Assumes that health benefits would be continued under COBRA for eighteen months for

Mr. Meyer and Ms. Altman, twelve months for Messrs. Frear and Verbrugge and six months for
Mr. Cady.

(4) Mr. Meyer is also eligible to receive a prorated bonus for the year in which his employment is

terminated. Payment is based on actual performance for such year and payable at such time as

45

the bonuses for such year are paid to other senior executives of the Company. This potential
payment is not determinable and is not reflected in the table above.

(5) The amounts do not give effect to the February 2016 amendment to Mr. Cady’s employment
agreement which is described under “Potential Payments or Benefits Upon Termination or
Change in Control—Employment Agreements—James A. Cady.”

46

ITEM 2—RATIFICATION OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTANTS
The Audit Committee is directly responsible for the appointment, compensation (including
approval of the audit fee), retention and oversight of the independent registered public accounting
firm that audits our financial statements and our internal control over financial reporting. In addition,
the Audit Committee assists the board of directors in its oversight of:

• The integrity of our financial statements and our accounting and financial reporting processes

and systems of internal control over financial reporting;
• Our compliance with legal and regulatory requirements;
• Our independent auditors’ qualifications, independence and performance;
• The performance of our internal audit function; and
• Our assessment of risks and risk management guidelines and policies.
The Audit Committee is composed solely of independent directors meeting the requirements of

applicable SEC and NASDAQ rules. Each member is financially literate for audit committee
purposes under the NASDAQ rules. The key responsibilities of the Audit Committee are set forth in
its charter, which was adopted by us and approved by the board of directors and is posted under
“Corporate Governance” in the Investor Relations section of our website at www.siriusxm.com.

The Audit Committee has selected KPMG LLP (“KPMG”) as our independent registered public

accountants for 2016. KPMG has served as our independent registered public accountants since
2008. The Audit Committee regularly reviews KPMG’s independence and performance in deciding
whether to retain KPMG or engage another firm as our independent registered public accountants.
In the course of these reviews, the Audit Committee considers, among other things:

• KPMG’s historical and recent performance on our audit;
• KPMG’s capability and expertise in handling the breadth and complexity of our operations;
• KPMG’s known legal risks and any significant legal or regulatory proceedings in which it is

involved;

• data on audit quality and performance, including recent Public Company Accounting

Oversight Board reports on KPMG and its peer firms;

• the appropriateness of KPMG’s fees for audit and non-audit services, on both an absolute

basis and as compared to its peer firms;

• KPMG’s independence; and
• KPMG’s tenure as our independent registered public accountants, including the benefits of

having an independent registered public accountant that is familiar with us, and the controls
and processes that help ensure KPMG’s independence.

In accordance with SEC rules and KPMG policies, audit partners are subject to rotation
requirements to limit the number of consecutive years an individual partner may provide service to
us. For lead and concurring audit partners, the maximum number of consecutive years of service in
that capacity is five years. The process for selection of our lead audit partner pursuant to this
rotation policy involves a meeting between the Chair of the Audit Committee and the candidate for
the role, as well as discussion by the full Audit Committee and with management.

The Audit Committee and the board of directors believe that the continued retention of KPMG
as our independent registered public accounting firm is in the best interest of our stockholders, and
we are asking stockholders to ratify the selection of KPMG as our independent registered public
accounting firm for 2016. Although ratification is not required by our By-laws, applicable law or
otherwise, the board of directors is submitting the selection of KPMG to stockholders for ratification
because we value our stockholders’ views on our independent registered public accounting firm and
as a matter of good corporate practice. In the event that our stockholders do not ratify the
selection, it will be considered a recommendation to the board of directors and the Audit Committee
to consider the selection of a different firm. Even if the selection is ratified, the Audit Committee

47

may in its discretion select a different independent registered public accounting firm at any time
during the year if it determines that such a change would be in the best interests of the Company
and its stockholders. Representatives of KPMG are expected to be present at the annual meeting
to answer questions. They also will have the opportunity to make a statement if they desire to do
so.

The board of directors recommends a vote “FOR” the ratification of KPMG LLP as our

independent registered public accountants for 2016.

Principal Accountant Fees and Services

The following table sets forth the fees billed to us by KPMG as of and for the years ended

December 31, 2015 and 2014:

Audit fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-related fees(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax fees(3). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other fees(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Years Ended
December 31,

2015

2014

$1,972,700
189,750
—
—

$1,914,308
89,000
1,435
—

$2,162,450

$2,004,743

(1) Audit fees consists of fees for services related to the financial statement audit, quarterly reviews,
audit of internal control over financial reporting, accounting consultations with KPMG’s National
Office, comfort letters, audit services that are normally provided by independent auditors in
connection with regulatory filings or engagements, and statutory audits. The amount also
includes reimbursement for direct out-of-pocket travel and other sundry expenses.

(2) Audit-related fees related to audits of employee benefit plans, internal control compliance, and

other attestation services required by contract.

(3) Tax services consist of services relating to state and local tax compliance services.

(4) All other services are fees for any products or service not included in the first three categories.

Pre-Approval Policy for Services of Independent Auditor

It is the Audit Committee’s responsibility to review and consider, and ultimately pre-approve, all

audit and permitted non-audit services to be performed by our independent registered public
accounting firm. In accordance with its charter, the Audit Committee’s pre-approval policies with
respect to audit and permitted non-audit services to be provided by our independent registered
public accounting firm are as follows:

• The independent registered public accounting firm is not permitted to perform consulting,
legal, book-keeping, valuation, internal audit, management functions, or other prohibited
services, under any circumstances;

• The engagement of our independent registered public accounting firm, including related fees,

with respect to the annual audits and quarterly reviews of our consolidated financial
statements is specifically approved by the Audit Committee on an annual basis;

• The Audit Committee reviews and pre-approves a detailed list of other audit and audit-related
services annually or more frequently, if required. Such services generally include services
performed under the audit and attestation standards established by regulatory authorities or
standard setting bodies and include services related to SEC filings, employee benefit plan
audits and subsidiary audits;

• The Audit Committee reviews and pre-approves a detailed list of permitted non-audit services

annually or more frequently, if required; and

48

• The Audit Committee pre-approves each proposed engagement to provide services not

previously included in the approved list of audit and non-audit services and for fees in excess
of amounts previously pre-approved.

The Audit Committee has delegated to the chair of the Audit Committee the authority to
approve permitted services by the independent registered public accounting firm so long as he or
she reports decisions to the Audit Committee at its next meeting.

All of the services covered under the captions “Audit Fees”, “Audit-Related Fees” and “Tax

Fees” were pre-approved by the Audit Committee.

Who is the Audit Committee’s financial expert?

Our board of directors has determined that Joan L. Amble, the chairwoman of the Audit
Committee and an independent director, is qualified as an “audit committee financial expert” within
the meaning of SEC regulations and that she is “financially sophisticated” within the meaning of the
NASDAQ listing standards.

REPORT OF THE AUDIT COMMITTEE
As described more fully in its charter, the purpose of the Audit Committee is to assist our

board of directors in its general oversight of our financial reporting, internal control and audit
functions. Management is responsible for the preparation, presentation and integrity of our
consolidated financial statements; accounting and financial reporting principles; and internal controls
and procedures designed to ensure compliance with accounting standards, applicable laws and
regulations. KPMG, our independent registered public accounting firm, is responsible for performing
an independent audit of our consolidated financial statements and the effectiveness of internal
control over financial reporting in accordance with auditing standards of the Public Company
Accounting Oversight Board (United States) (the “PCAOB”).

In this context, the Audit Committee has met and held discussions with management and the
independent registered public accounting firm regarding the fair and complete presentation of our
results and the assessment of our internal control over financial reporting. The Audit Committee has
discussed significant accounting policies applied by us in our financial statements, as well as, when
applicable, alternative accounting treatments. Management has represented to the Audit Committee
that our consolidated financial statements were prepared in accordance with accounting principles
generally accepted in the United States of America, and the Audit Committee has reviewed and
discussed the consolidated financial statements with management and KPMG.

The Audit Committee also reviewed and discussed our compliance with Section 404 of the
Sarbanes-Oxley Act of 2002. In this regard, the Audit Committee reviewed and discussed, with
management and our independent registered public accounting firm, management’s annual report
on the effectiveness of internal control over financial reporting as of December 31, 2015 and
KPMG’s related attestation report.

The Audit Committee has discussed with KPMG the matters that are required to be discussed

under PCAOB standards. The Audit Committee discussed with KPMG matters required to be
discussed by Auditing Standard No. 16, Communications with Audit Committees, as adopted by the
PCAOB, and Rule 2-07, Communication with Audit Committees, of Regulation S-X. The Audit
Committee has concluded that KPMG’s provision of audit and non-audit services to us and our
affiliates is compatible with KPMG’s independence.

At each regularly scheduled meeting, the Audit Committee met and held discussions with

management, our internal auditors and KPMG. Prior to their issuance, the Audit Committee
reviewed and discussed our quarterly and annual consolidated financial statements (including the
presentation of non-GAAP financial information) and disclosures under “Management’s Discussion
and Analysis of Financial Condition and Results of Operations” (including significant accounting
policies and judgments) with management, our internal auditors and KPMG. The Audit Committee
also reviewed our policies and practices with respect to financial risk assessment, as well as

49

processes and practices with respect to enterprise risk assessment and management, including
discussions of individual risk areas, as well as an annual summary of the overall process.

The Audit Committee discussed with KPMG the overall scope and plans for their audit and

approved the terms of their engagement letter. The Audit Committee has also discussed with our
Senior Vice President, Internal Audit, the overall scope of and plans for our internal audits. The
Audit Committee met with KPMG and with our internal auditors, in each case, with and without
other members of management present, to discuss the results of their respective examinations, the
evaluations of our internal controls and the overall quality and integrity of our financial reporting.
Additionally, the Audit Committee reviewed the performance, responsibilities, budget and staffing of
our internal audit department. The Audit Committee also has established, and overseen compliance
with, procedures for our receipt, retention and treatment of complaints regarding accounting, internal
accounting controls or auditing matters and our employees’ confidential and anonymous
submissions of concerns regarding questionable accounting or auditing matters.

The Audit Committee discussed with KPMG their independence from the Company and our

management, including the matters, if any, in the written disclosures delivered pursuant to the
applicable requirements of the PCAOB. The Audit Committee also reviewed our hiring policies and
practices with respect to current and former employees of the independent registered public
accounting firm. The Audit Committee preapproved, in accordance with its preapproval policy
described above, all services provided by the independent registered public accounting firm and
considered whether the provision of such services to us is compatible with maintaining their
independence.

Based on the reviews and discussions referred to above, the Audit Committee recommended to

the board of directors, and the board approved, that the audited consolidated financial statements
be included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2015 filed
with the SEC.

This report is provided by the following independent directors, who comprise the Audit

Committee:

JOAN L. AMBLE, Chairwoman
EDDY W. HARTENSTEIN
VANESSA A. WITTMAN

50

OTHER MATTERS
Our board of directors does not intend to present, or have any reason to believe others will

present, any other items of business. If other matters are properly brought before the annual
meeting, the persons named in the accompanying proxy will vote the shares represented by it in
accordance with the recommendation of our board of directors.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY
MATERIALS FOR THE STOCKHOLDER MEETING TO BE HELD ON
MAY 24, 2016
This proxy statement and our annual report for the fiscal year ended December 31, 2015 are

available for you to view online at http://www.envisionreports.com/SIRI.

By Order of the Board of Directors,

Patrick L. Donnelly
Executive Vice President,
General Counsel and Secretary

New York, New York
April 8, 2016

We make available, free of charge on our website, all of our filings that are made
electronically with the SEC, including Forms 10-K, 10-Q and 8-K. To access these filings,
go to our website, www.siriusxm.com, and click on “Reports & Filings” and then on
“SEC Filings” under the “Investor Relations” heading. Copies of our Annual Report on
Form 10-K for the fiscal year ended December 31, 2015, including financial statements
and schedules thereto, are also available without charge to stockholders upon written
request addressed to:

Investor Relations
Sirius XM Holdings Inc.
1221 Avenue of the Americas
36th Floor
New York, New York 10020

51

2015 ANNUAL REPORT

This Annual Report presents information for Sirius XM Holdings Inc. (“Holdings”). The terms
“we,” “us,” “our,” and “our company” as used herein and unless otherwise stated or indicated by
context, refer to Sirius XM Radio Inc. (“Sirius XM”) and its subsidiaries.

Sirius XM Holdings Inc.

Sirius XM is a wholly-owned subsidiary of Holdings. Holdings was incorporated in the State of

Delaware on May 21, 2013. Holdings has no operations independent of its subsidiary Sirius XM.

Special Note About Forward-Looking Statements

We have made various statements in this Annual Report that may constitute “forward-looking

statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-
looking statements may also be made in our other reports filed with or furnished to the SEC, in our
press releases and in other documents. In addition, from time to time, we, through our
management, may make oral forward-looking statements. Forward-looking statements are subject to
risks and uncertainties, including those identified above, which could cause actual results to differ
materially from such statements. The words “will likely result,” “are expected to,” “will continue,” “is
anticipated,” “estimated,” “believe,” “intend,” “plan,” “may,” “should,” “could,” “would,” “likely,”
“projection,” “outlook” and similar expressions are intended to identify forward-looking statements.
We caution you that the risk factors described above are not exclusive. There may also be other
risks that we are unable to predict at this time that may cause actual results to differ materially
from those in forward-looking statements. New factors emerge from time to time, and it is not
possible for us to predict which will arise or to assess with any precision the impact of each factor
on our business or the extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking statements. Readers are
cautioned not to place undue reliance on these forward-looking statements, which speak only as of
the date on which they are made. We undertake no obligation to update publicly or revise any
forward-looking statements, except as required by law.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

(All amounts referenced in this section are in thousands, except per subscriber and per

installation amounts, unless otherwise stated)

Executive Summary

We transmit music, sports, entertainment, comedy, talk, news, traffic and weather channels, as

well as infotainment services, in the United States on a subscription fee basis through our two
proprietary satellite radio systems. Subscribers can also receive music and other channels, plus
features such as SiriusXM On Demand and MySXM, over our Internet radio service, including
through applications for mobile devices. We are also a leader in providing connected vehicle
services. Our connected vehicle services are designed to enhance the safety, security and driving
experience for vehicle operators while providing marketing and operational benefits to automakers
and their dealers.

We have agreements with every major automaker (“OEMs”) to offer satellite radios in their

vehicles. We also acquire subscribers through marketing to owners and lessees of previously
owned vehicles that include factory-installed satellite radios that are not currently subscribing to our
services. Additionally, we distribute our satellite radios through retailers online and at locations
nationwide and through our website. Satellite radio services are also offered to customers of certain
rental car companies.

As of December 31, 2015, we had approximately 29.6 million subscribers of which
approximately 24.3 million were self-pay subscribers and approximately 5.3 million were paid
promotional subscribers. Our subscriber totals include subscribers under our regular pricing plans;
discounted pricing plans; subscribers that have prepaid, including payments either made or due

1

from automakers for subscriptions included in the sale or lease price of a vehicle; subscribers to
our Internet services who do not also have satellite radio subscriptions; and certain subscribers to
our weather, traffic, and data services who do not also have satellite radio subscriptions.
Subscribers and subscription related revenues and expenses associated with our connected vehicle
services are not included in our subscriber count or subscriber-based operating metrics.

Our primary source of revenue is subscription fees, with most of our customers subscribing on

an annual, semi-annual, quarterly or monthly plan. We offer discounts for prepaid, longer term
subscription plans, as well as a multiple subscription discount. We also derive revenue from activation
and other fees, the sale of advertising on select non-music channels, the direct sale of satellite radios
and accessories, and other ancillary services, such as our weather, traffic and data services.

In certain cases, a subscription to our radio services is included in the sale or lease price of

new vehicles or previously owned vehicles. The length of these subscriptions varies but is typically
three to twelve months. We receive payments for these subscriptions from certain automakers. We
also reimburse various automakers for certain costs associated with satellite radios installed in new
vehicles.

Liberty Media beneficially owns, directly and indirectly, over 50% of the outstanding shares of

our common stock. As a result, we are a “controlled company” for the purposes of the NASDAQ
corporate governance requirements. Liberty Media owns interests in a range of media,
communications and entertainment businesses.

We also have an approximate 37% equity interest in Sirius XM Canada which offers satellite

radio services in Canada. Subscribers to the Sirius XM Canada service are not included in our
subscriber count.

Results of Operations

Set forth below are our results of operations for the year ended December 31, 2015 compared

with the year ended December 31, 2014 and the year ended December 31, 2014 compared with
the year ended December 31, 2013.

For the Years Ended December 31,
2015
2013
2014

2015 vs 2014
Change

2014 vs 2013
Change

Amount

%

Amount

%

Revenue:

Subscriber revenue . . . . . . . . . . .
Advertising revenue. . . . . . . . . . .
Equipment revenue . . . . . . . . . . .
Other revenue. . . . . . . . . . . . . . . .

$3,824,793
122,292
110,923
512,050

$3,554,302
100,982
104,661
421,150

$3,284,660
89,288
80,573
344,574

$270,491
21,310
6,262
90,900

8% $269,642
21% 11,694
6% 24,088
22% 76,576

Total revenue. . . . . . . . . . . . . . . . . . . . .
Operating expenses:
Cost of services:

Revenue share and

royalties . . . . . . . . . . . . . . .
Programming and content
Customer service and

billing. . . . . . . . . . . . . . . . . .
Satellite and transmission.
Cost of equipment. . . . . . . .
Subscriber acquisition costs . . . . . . .
Sales and marketing . . . . . . . . . . . . . .

4,570,058

4,181,095

3,799,095

388,963

9% 382,000

1,034,832
293,091

377,908
94,609
42,724
532,599
354,189

810,028
297,313

370,585
86,013
44,397
493,464
336,480

677,642
290,323

224,804
(4,222)

28% 132,386
6,990
(1)%

320,755
79,292
26,478
495,610
291,024

7,323
8,596
(1,673)
39,135
17,709

2% 49,830
10%
6,721
(4)% 17,919
8% (2,146)
5% 45,456

8%
13%
30%
22%

10%

20%
2%

16%
8%
68%
0%
16%

2

For the Years Ended December 31,
2015
2013
2014

2015 vs 2014
Change

2014 vs 2013
Change

Amount

%

Amount

%

Engineering, design and

development . . . . . . . . . . . . . . . . .
General and administrative. . . . . .
Depreciation and amortization . . .

$

64,403
324,801
272,214

$

62,784
293,938
266,423

$

57,969
262,135
253,314

$

1,619
30,863
5,791

3% $

4,815
10% 31,803
2% 13,109

Total operating expenses . . . . . . .

3,391,370

3,061,425

2,754,542

329,945

11% 306,883

Income from operations. . . . . . . . .
Other income (expense):

Interest expense, net of

1,178,688

1,119,670

1,044,553

59,018

5% 75,117

8%
12%
5%

11%

7%

amounts capitalized . . . . . .

(299,103)

(269,010)

(204,671)

(30,093)

(11)% (64,339)

(31)%

Loss on extinguishment of
debt and credit facilities,
net . . . . . . . . . . . . . . . . . . . . . .
Loss on change in value of
derivatives . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . .

—

—

(190,577)

—

0% 190,577

100%

—
12,379

(34,485)
14,611

(20,393)
8,180

34,485
(2,232)

100% (14,092)
6,431
(15)%

(69)%
79%

Total other expense . . . . . . . . . . . .

(286,724)

(288,884)

(407,461)

2,160

1% 118,577

29%

Income before income taxes . . . .
Income tax expense . . . . . . . . . . . .

891,964
(382,240)

830,786
(337,545)

637,092
(259,877)

61,178
(44,695)

7% 193,694
(13)% (77,668)

30%
(30)%

Net income . . . . . . . . . . . . . . . . . . . .

$ 509,724

$ 493,241

$ 377,215

$ 16,483

3% $116,026

31%

Our results of operations discussed below include the impact of purchase price accounting

adjustments associated with the July 2008 merger between our wholly owned subsidiary, Vernon
Merger Corporation, and XM Satellite Radio Holdings Inc. (the “Merger”). The purchase price
accounting adjustments related to the Merger, include the: (i) elimination of deferred revenue
associated with the investment in XM Canada, (ii) recognition of deferred subscriber revenues not
recognized in purchase price accounting, and (iii) elimination of the benefit of deferred credits on
executory contracts, which are primarily attributable to third party arrangements with an OEM and
programming providers. The deferred credits on executory contracts attributable to third party
arrangements with an OEM included in revenue share and royalties, subscriber acquisition costs,
and sales and marketing concluded with the expiration of the acquired contract during 2013. The
purchase price accounting adjustments related to programming providers concluded with the
expiration of the acquired contract in June 2015. The impact of these purchase price accounting
adjustments is detailed in our Adjusted Revenues and Operating Expenses tables on pages 20
through 21 of our glossary.

Total Revenue

Subscriber Revenue includes subscription, activation and other fees.
• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, subscriber revenue was
$3,824,793 and $3,554,302, respectively, an increase of 8%, or $270,491. The increase was
primarily attributable to an 8% increase in the daily weighted average number of subscribers
and increases in certain of our self-pay subscription rates, partially offset by subscription
discounts and limited channel plans offered in customer acquisition and retention programs.
• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, subscriber revenue was
$3,554,302 and $3,284,660, respectively, an increase of 8%, or $269,642. The increase was
primarily attributable to a 6% increase in the daily weighted average number of subscribers,
the inclusion of a full year of subscription revenue generated by our connected vehicle
business and the increase in certain of our subscription rates beginning in January 2014.
These increases were partially offset by subscription discounts and limited channel plans
offered in customer acquisition and retention programs, a change in an agreement with an
automaker and a rental car company, and an increasing number of lifetime subscription plans
that had reached full revenue recognition.

3

We expect subscriber revenues to increase based on the growth of our subscriber base,
including the increases in certain of our subscription rates and the sale of additional services to
subscribers.

Advertising Revenue includes the sale of advertising on certain non-music channels.
• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, advertising revenue was
$122,292 and $100,982, respectively, an increase of 21%, or $21,310. The increase was
primarily due to a greater number of advertising spots sold and transmitted as well as
increases in rates charged per spot.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, advertising revenue was
$100,982 and $89,288, respectively, an increase of 13%, or $11,694. The increase was
primarily due to a greater number of advertising spots sold and transmitted, as well as
increases in rates charged per spot.

We expect our advertising revenue to continue to grow as more advertisers are attracted to our

national platform and growing subscriber base and as we launch additional non-music channels.

Equipment Revenue includes revenue and royalties from the sale of satellite radios,

components and accessories.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, equipment revenue was
$110,923 and $104,661, respectively, an increase of 6%, or $6,262. The increase was driven
by royalties from higher OEM production and sales to distributors, partially offset by lower
direct to consumer sales.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, equipment revenue was
$104,661 and $80,573, respectively, an increase of 30%, or $24,088. The increase was
driven by higher sales to distributors and royalties from OEM production, partially offset by
lower per unit revenue on direct to consumer sales.

We expect equipment revenue to fluctuate based on OEM production for which we receive

royalty payments for our technology and, to a lesser extent, on the volume of equipment sales in
our aftermarket and direct to consumer business.

Other Revenue includes amounts earned from subscribers for the U.S. Music Royalty Fee,
revenue from our connected vehicle business and our Canadian affiliate and ancillary revenues.
• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, other revenue was

$512,050 and $421,150, respectively, an increase of 22%, or $90,900. The increase was
driven by revenues from the U.S. Music Royalty Fee as the number of subscribers subject to
the 13.9% rate increased along with an overall increase in subscribers, higher revenue
generated from our connected vehicle business, and increased revenue from our Canadian
affiliate.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, other revenue was

$421,150 and $344,574, respectively, an increase of 22%, or $76,576. The increase was
driven by revenues from the U.S. Music Royalty Fee as the number of subscribers subject to
the 12.5% rate increased along with an overall increase in subscribers, by a change in an
agreement with a rental car company and the inclusion of a full year of revenue generated
by our connected vehicle business.

We expect other revenue to increase as our growing subscriber base drives higher U.S. Music

Royalty Fees.

Operating Expenses

Revenue Share and Royalties include distribution and content provider revenue share, royalties

for transmitting content and web streaming, and advertising revenue share.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, revenue share and

royalties were $1,034,832 and $810,028, respectively, an increase of 28%, or $224,804, and
increased as a percentage of total revenue. The increase was primarily due to $128,256 in
expense recorded during the year ended December 31, 2015 related to our settlements

4

associated with our use of certain pre-1972 sound recordings through December 31, 2015.
Revenue share and royalties also increased due to greater revenues subject to royalty and
revenue sharing arrangements and a 5.3% increase in the statutory royalty rate for the
performance of post-1972 sound recordings.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, revenue share and

royalties were $810,028 and $677,642, respectively, an increase of 20%, or $132,386, and
increased as a percentage of total revenue. The increase was primarily attributable to the
elimination of the benefit to earnings from the amortization of deferred credits on executory
contracts initially recognized in purchase price accounting associated with the Merger, greater
revenues subject to royalty and/or revenue sharing arrangements, and a 5.6% increase in the
statutory royalty rate for the performance of post-1972 sound recordings. For the year ended
December 31, 2013, revenue share and royalties was positively impacted by a benefit of
$122,534 to earnings from the amortization of deferred credits on executory contracts
associated with the Merger.

We expect our revenue share and royalty costs to increase as a result of the Capitol Records

settlement and as our revenues grow and our post-1972 royalty rates increase. We expect to
recognize $83,250 in expense related to the Capitol Records settlement for the use of pre-1972
sound recordings for 2016 through 2017. As determined by the Copyright Royalty Board, we have
paid or will pay royalties for the use of certain post-1972 sound recordings on our satellite radio
service of 9.0%, 9.5%, 10.0%, 10.5% and 11% in 2013, 2014, 2015, 2016 and 2017, respectively.

Programming and Content includes costs to acquire, create, promote and produce content. We
have entered into various agreements with third parties for music and non-music programming that
require us to pay license fees and other amounts.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, programming and content

expenses were $293,091 and $297,313, respectively, a decrease of 1%, or $4,222, and
decreased as a percentage of total revenue. The decrease was primarily due to the
termination of certain programming agreements, partially offset by the addition of new
programming arrangements and personnel-related costs.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, programming and content

expenses were $297,313 and $290,323, respectively, an increase of 2%, or $6,990, but
decreased as a percentage of total revenue. The increase was primarily due to higher
personnel costs, the reduction in the benefit to earnings from the purchase price accounting
adjustments associated with the Merger and the early termination of certain programming
agreements, partially offset by the renewal of certain licensing agreements at more cost
effective terms.

We expect our programming and content expenses to increase as we offer additional

programming, and renew or replace expiring agreements.

Customer Service and Billing includes costs associated with the operation and management of
internal and third party customer service centers, and our subscriber management systems as well
as billing and collection costs, transaction fees and bad debt expense.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, customer service and
billing expenses were $377,908 and $370,585, respectively, an increase of 2%, or $7,323,
but decreased as a percentage of total revenue. The increase was primarily due to a higher
subscriber base driving increased transaction fees, bad debt expense and personnel related
costs, partially offset by efficiencies achieved from management’s strategic initiatives
implemented at our call centers operated by our vendors.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, customer service and

billing expenses were $370,585 and $320,755, respectively, an increase of 16%, or $49,830,
but increased as a percentage of total revenue. The increase was primarily due to the
inclusion of a full year of costs associated with our connected vehicle services business,
higher subscriber volume driving increased subscriber contacts and bad debt expense.

We expect our customer service and billing expenses to increase as our subscriber base grows.

5

Satellite and Transmission consists of costs associated with the operation and maintenance of
our terrestrial repeater networks; satellites; satellite telemetry, tracking and control systems; satellite
uplink facilities; studios; and delivery of our Internet streaming service.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, satellite and transmission

expenses were $94,609 and $86,013, respectively, an increase of 10%, or $8,596, and
remained flat as a percentage of total revenue. The increase was primarily due to the loss on
disposal of certain obsolete terrestrial repeaters and related parts of $7,384, and higher costs
associated with our Internet streaming operations, partially offset by lower satellite insurance
costs.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, satellite and transmission

expenses were $86,013 and $79,292, respectively, an increase of 8%, or $6,721, and
remained flat as a percentage of total revenue. The increase was primarily due to increased
personnel costs, costs associated with our Internet streaming operations, satellite insurance
expense, and terrestrial repeater network costs.

We expect satellite and transmission expenses, excluding losses from disposal of assets, to
remain relatively unchanged as decreases in Internet streaming costs are offset by increases in
terrestrial repeater network costs.

Cost of Equipment includes costs from the sale of satellite radios, components and accessories

and provisions for inventory allowance attributable to products purchased for resale in our direct to
consumer distribution channels.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, cost of equipment was

$42,724 and $44,397, respectively, a decrease of 4%, or $1,673, and decreased as a
percentage of equipment revenue. The decrease was primarily due to lower direct to
consumer sales, partially offset by higher sales to distributors.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, cost of equipment was
$44,397 and $26,478, respectively, an increase of 68%, or $17,919, and increased as a
percentage of equipment revenue. The increase was primarily due to higher sales to
distributors, partially offset by lower costs per unit on direct to consumer sales.

We expect cost of equipment to fluctuate with changes in sales and inventory valuations.
Subscriber Acquisition Costs include hardware subsidies paid to radio manufacturers,
distributors and automakers; subsidies paid for chipsets and certain other components used in
manufacturing radios; device royalties for certain radios and chipsets; commissions paid to
automakers and retailers; product warranty obligations; freight; and provisions for inventory
allowances attributable to inventory consumed in our OEM and retail distribution channels. The
majority of subscriber acquisition costs are incurred and expensed in advance of, or concurrent
with, acquiring a subscriber. Subscriber acquisition costs do not include advertising costs,
marketing, loyalty payments to distributors and dealers of satellite radios or revenue share
payments to automakers and retailers of satellite radios.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, subscriber acquisition
costs were $532,599 and $493,464, respectively, an increase of 8%, or $39,135, and
remained flat as a percentage of total revenue. Increased costs related to a larger number of
satellite radio installations in new vehicles were partially offset by improved OEM and chipset
subsidy rates per vehicle.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, subscriber acquisition

costs were $493,464 and $495,610, respectively, a decrease of less than 1%, or $2,146, and
decreased as a percentage of total revenue. Improved OEM subsidy rates per vehicle and a
change in a contract with an automaker decreased subscriber acquisition costs. The
decrease was partially offset by the elimination of the benefit to earnings in 2014 from the
amortization of deferred credits on executory contracts initially recognized in purchase price
accounting associated with the Merger and increased subsidy costs related to a larger
number of satellite radio installations in new vehicles. For the year ended December 31,
2013, the benefit to earnings from amortization of deferred credits was $64,365.

6

We expect subscriber acquisition costs to fluctuate with OEM installations and aftermarket

volume; however, the cost of subsidized radio components is expected to decline. We intend to
continue to offer subsidies, commissions and other incentives to acquire subscribers.

Sales and Marketing includes costs for marketing, advertising, media and production, including

promotional events and sponsorships; cooperative marketing; and personnel. Marketing costs
include expenses related to direct mail, outbound telemarketing and email communications.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, sales and marketing
expenses were $354,189 and $336,480, respectively, an increase of 5%, or $17,709, but
decreased as a percentage of total revenue. The increase was primarily due to additional
subscriber communications and retention programs associated with a greater number of
subscribers and promotional trials and higher personnel-related costs.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, sales and marketing

expenses were $336,480 and $291,024, respectively, an increase of 16%, or $45,456, and
increased as a percentage of total revenue. The increase was primarily due to additional
subscriber communications and retention programs associated with a greater number of
subscribers and promotional trials, the inclusion of a full year of costs associated with our
connected vehicle services business, increased personnel costs, and the elimination of the
benefit to earnings in 2014 from the amortization of the deferred credit for acquired executory
contracts recognized in purchase price accounting associated with the Merger; partially offset
by lower loyalty costs due to a change in a contract with an automaker. The benefit to
earnings from the amortization of the deferred credit for acquired executory contracts for the
year ended December 31, 2013 was $12,922.

We anticipate that sales and marketing expenses will increase as we expand programs to

retain our existing subscribers, win back former subscribers, and attract new subscribers.

Engineering, Design and Development consists primarily of compensation and related costs to

develop chipsets and new products and services, including streaming and connected vehicle
services, research and development for broadcast information systems and costs associated with
the incorporation of our radios into new vehicles manufactured by automakers.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, engineering, design and

development expenses were $64,403 and $62,784, respectively, an increase of 3%, or
$1,619, and remained flat as a percentage of total revenue. The increase was driven
primarily by additional costs associated with streaming development, partially offset by lower
personnel costs.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, engineering, design and

development expenses were $62,784 and $57,969, respectively, an increase of 8%, or
$4,815, and remained flat as a percentage of total revenue. The increase was driven
primarily by the inclusion of a full year of costs associated with our connected vehicle
services business and higher personnel costs.

We expect engineering, design and development expenses to increase in future periods as we

continue to develop our infrastructure, products and services.

General and Administrative primarily consists of compensation and related costs for personnel

and facilities, and include costs related to our finance, legal, human resources and information
technologies departments.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, general and

administrative expenses were $324,801 and $293,938, respectively, an increase of 10%, or
$30,863, and remained flat as a percentage of total revenue. The increase was driven
primarily by higher personnel costs, reserves for consumer legal settlements and facilities
costs, partially offset by insurance recoveries and lower professional fees related to the
proposal made in January 2014 by Liberty Media to acquire the balance of our common
stock not already owned by it.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, general and

administrative expenses were $293,938 and $262,135, respectively, an increase of 12%, or

7

$31,803, and remained flat as a percentage of total revenue. The increase was primarily
driven by the inclusion of a full year of costs associated with our connected vehicle services
business, as well as higher legal, personnel and facilities costs.

We expect our general and administrative expenses to increase in future periods as a result of,

among other things, enhanced information technology, on-going legal costs and personnel costs to
support the growth of our business.

Depreciation and Amortization represents the recognition in earnings of the acquisition cost of
assets used in operations, including our satellite constellations, property, equipment and intangible
assets, over their estimated service lives.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, depreciation and

amortization expense was $272,214 and $266,423, respectively, an increase of 2%, or
$5,791, but decreased as a percentage of total revenue. The increase was driven by
additional software placed in-service, partially offset by a reduction of amortization associated
with the stepped-up basis in assets acquired in the Merger (including intangible assets,
property and equipment) through the end of their estimated service lives and certain satellites
reaching the end of their estimated service lives.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, depreciation and

amortization expense was $266,423 and $253,314, respectively, an increase of 5%, or
$13,109, but decreased as a percentage of total revenue. Depreciation and amortization
expense increased as a result of the inclusion of costs associated with our connected vehicle
services business and additional assets placed in-service, including our FM-6 satellite which
was placed in-service in late 2013. The increase was offset by a reduction of amortization
associated with the stepped-up basis in assets acquired in the Merger (including intangible
assets, satellites, property and equipment) through the end of their estimated useful lives and
certain satellites reaching the end of their estimated useful lives.

Other Income (Expense)

Interest Expense, Net of Amounts Capitalized, includes interest on outstanding debt.
• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, interest expense was
$299,103 and $269,010, respectively, an increase of 11%, or $30,093. The increase was
primarily due to higher average debt during the year ended December 31, 2015 compared to
the year ended December 31, 2014. The increase was partially offset by lower average interest
rates resulting from the redemption and conversion of higher interest rate debt during 2014.
• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, interest expense was
$269,010 and $204,671, respectively, an increase of 31%, or $64,339. The increase was
primarily due to higher average debt and a reduction in interest capitalized following the
launch of our FM-6 satellite. The increase was partially offset by lower average interest rates
resulting from the redemption or repayment of higher interest rate debt throughout 2013.

We expect interest expense to increase in future periods to the extent the amount of our total

debt outstanding increases.

Loss on Extinguishment of Debt and Credit Facilities, Net, includes losses incurred as a result

of the conversion and retirement of certain debt.

• 2015 vs. 2014: There was no loss on extinguishment of debt and credit facilities for the

years ended December 31, 2015 and 2014.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, loss on extinguishment of

debt and credit facilities, net, was $0 and $190,577, respectively. During the year ended
December 31, 2013, a loss was recorded on the extinguishment of our then outstanding
7.625% Senior Notes due 2018 and 8.75% Senior Notes due 2015.

Loss on Change in Value of Derivatives represents the change in fair value of the

commitments under the share repurchase agreement with Liberty Media, which were are accounted
for as a derivative.

8

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, the loss on change in
value of derivatives was $0 and $34,485, respectively. The loss in 2014 resulted from a
change in the market value of our common stock to be purchased under the share
repurchase agreement with Liberty Media. On April 25, 2014, we completed the final
purchase installment under this share repurchase agreement and repurchased $340,000 of
our shares of common stock from Liberty Media at a price of $3.66 per share.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, the loss on change in

value of derivatives was $34,485 and $20,393, respectively. The loss resulted from a change
in the market value of our common stock to be purchased under the share repurchase
agreement with Liberty Media. On April 25, 2014, we completed the final purchase
installment under this share repurchase agreement and repurchased $340,000 of our shares
of common stock from Liberty Media at a price of $3.66 per share.

Other Income primarily includes realized gains and losses, interest income, and our share of

the income or loss of Sirius XM Canada.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, other income was

$12,379 and $14,611, respectively. Other income for the year ended December 31, 2015 was
driven by dividends received from Sirius XM Canada in excess of our investment. Other
income for the year ended December 31, 2014 was driven by our share of Sirius XM
Canada’s net income and gain from the conversion of certain debentures into shares of
Sirius XM Canada, partially offset by the amortization expense related to our equity method
intangible assets.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, other income was

$14,611 and $8,180, respectively. The other income for the year ended December 31, 2014
was driven by dividends received from Sirius XM Canada, our share of Sirius XM Canada’s
net income and income from the conversion of certain debentures into shares of Sirius XM
Canada, partially offset by the amortization expense related to our equity method intangible
assets. The other income for 2013 was primarily due to the inclusion of our share of Sirius
XM Canada’s net income, partially offset by the amortization expense related to our equity
method intangible assets.

Income Taxes

Income Tax Expense includes the change in our deferred tax assets, foreign withholding taxes

and current federal and state tax expenses.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, income tax expense was

$382,240 and $337,545, respectively. Our annual effective tax rate for the year ended
December 31, 2015 was 42.9%, which was impacted by tax law changes in the District of
Columbia and New York City. The tax law change in the District of Columbia will reduce our
future taxes and use less of certain net operating losses in the future. The District of
Columbia tax law change resulted in a $44,392 increase in our valuation allowance during
the year ended December 31, 2015. The tax law change in New York City will increase
certain net operating losses to be utilized in the future. The New York City tax law change
resulted in a $14,831 increase in our deferred tax asset during the year ended December 31,
2015. Our effective tax rate for the year ended December 31, 2014 was 40.6% primarily due
to the impact of the loss on change in fair value of the derivative related to the share
repurchase agreement with Liberty Media.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, income tax expense was

$337,545 and $259,877, respectively. Our annual effective tax rate for the year ended
December 31, 2014 was 40.6% primarily due to the $34,485 loss on change in fair value of
the derivatives related to the share repurchase agreement with Liberty Media. Our annual
effective tax rate for the year ended December 31, 2013 was 40.8%, primarily as a result of
non-deductible expenses related to the loss on change in value of derivatives.

9

Key Operating Metrics

In this section, we present certain financial and operating performance measures that are not

calculated and presented in accordance with generally accepted accounting principles in the United
States (“Non-GAAP”). These metrics include: average monthly revenue per subscriber, or ARPU;
customer service and billing expenses, per average subscriber; subscriber acquisition cost, or SAC,
per installation; free cash flow; and adjusted EBITDA. These measures exclude the impact of share-
based payment expense and certain purchase price accounting adjustments related to the Merger,
which include the: (i) elimination of deferred revenue associated with the investment in XM Canada,
(ii) recognition of deferred subscriber revenues not recognized in purchase price accounting, and
(iii) elimination of the benefit of deferred credits on executory contracts, which are primarily
attributable to third party arrangements with an OEM and programming providers. Additionally, when
applicable, our adjusted EBITDA and free cash flow metrics exclude the effect of any significant
items that do not relate to the on-going performance of our business, such as settlements related to
our historical use of pre-1972 sound recordings. We use these Non-GAAP financial measures to
manage our business, to set operational goals and as a basis for determining performance-based
compensation for our employees.

Free cash flow is a metric that our management and board of directors use to evaluate the
cash generated by our operations, net of capital expenditures and other investment activity and
significant items that do not relate to the on-going performance of our business. In a capital
intensive business, with significant investments in satellites, we look at our operating cash flow, net
of these investing cash outflows, to determine cash available for future subscriber acquisition and
capital expenditures, to repurchase or retire debt, to acquire other companies and to evaluate our
ability to return capital to stockholders. We believe free cash flow is an indicator of the long-term
financial stability of our business. Free cash flow, which is reconciled to “Net cash provided by
operating activities,” is a Non-GAAP financial measure. This measure can be calculated by
deducting amounts under the captions “Additions to property and equipment”, deducting or adding
Restricted and other investment activity and the return of capital from investment in unconsolidated
entity from “Net cash provided by operating activities” from the consolidated statements of cash
flows, adjusted for any significant legal settlements. Free cash flow should be used in conjunction
with other GAAP financial performance measures and may not be comparable to free cash flow
measures presented by other companies. Free cash flow should be viewed as a supplemental
measure rather than an alternative measure of cash flows from operating activities, as determined
in accordance with GAAP. Free cash flow is limited and does not represent remaining cash flows
available for discretionary expenditures due to the fact that the measure does not deduct the
payments required for debt maturities. We believe free cash flow provides useful supplemental
information to investors regarding our current and projected cash flow, along with other GAAP
measures (such as cash flows from operating and investing activities), to determine our financial
condition, and to compare our operating performance to other communications, entertainment and
media companies. We have excluded the $210,000 payment related to the pre-1972 sound
recordings legal settlement from our free cash flow calculation in the year ended December 31,
2015.

We believe these Non-GAAP financial measures provide useful information to investors
regarding our financial condition and results of operations. We believe investors find these Non-
GAAP financial performance measures useful in evaluating our core trends because it provides a
direct view of our underlying contractual costs. We believe investors use our current and projected
adjusted EBITDA to estimate our current or prospective enterprise value and to make investment
decisions. By providing these Non-GAAP financial measures, together with the reconciliations to the
most directly comparable GAAP measure, we believe we are enhancing investors’ understanding of
our business and our results of operations.

These Non-GAAP financial measures should be viewed in addition to, and not as an alternative

for or superior to, our reported results prepared in accordance with GAAP. In addition, these Non-
GAAP financial measures may not be comparable to similarly-titled measures by other companies.
Please refer to the glossary (pages 18 through 23) for a further discussion of such Non-GAAP
financial measures and reconciliations to the most directly comparable GAAP measure. The

10

following table contains our key operating metrics based on our adjusted results of operations for
the years ended December 31, 2015, 2014 and 2013. Subscribers and subscription related
revenues and expenses associated with our connected vehicle services are not included in our
subscriber count or subscriber-based operating metrics:

Self-pay subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Paid promotional subscribers. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ending subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Self-pay subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Paid promotional subscribers. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net additions(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unaudited
For the Years Ended December 31,
2015
2013
2014

24,288
5,306

29,594

1,765
517

2,283

22,523
4,788

27,311

1,441
311

1,752

21,082
4,477

25,559

1,512
147

1,659

Daily weighted average number of subscribers . . . . . . . . . . . . .

28,337

26,284

24,886

Average self-pay monthly churn . . . . . . . . . . . . . . . . . . . . . . . . . . .

New vehicle consumer conversion rate . . . . . . . . . . . . . . . . . . . .

1.8%

40%

1.9%

41%

1.8%

44%

ARPU. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SAC, per installation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and billing expenses, per average

subscriber. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

12.53
33

$
$

12.38
34

$
$

12.23
43

1.01
$
$1,315,193
$1,657,617

1.07
$
$1,155,776
$1,467,775

1.06
$
$ 927,496
$1,166,140

(a) Note: Amounts may not sum as a result of rounding.

Subscribers. At December 31, 2015, we had approximately 29.6 million subscribers, an
increase of approximately 2.3 million subscribers, or 8%, from the approximate 27.3 million
subscribers as of December 31, 2014.

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, net additions were 2,283

thousand and 1,752 thousand, respectively, an increase of 30%, or 531 thousand. The
increase in subscribers was primarily due to increases in original and subsequent owner trial
conversions, as well as increases in shipments by OEMs offering paid trials and activations
of inactive radios, partially offset by higher deactivations related to vehicle turnover and non-
pay churn resulting from changes in telemarketing practices following the Federal
Communications Commission’s July 10, 2015 order relating to the Telephone Consumer
Protection Act of 1991.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, net additions were 1,752
thousand and 1,659 thousand, respectively, an increase of 6%, or 93 thousand. The increase
in subscribers was primarily due to increases in shipments by OEMs offering paid trials as
well as increases in trial conversions, offset by higher deactivations related to vehicle
turnover as well as voluntary reasons.

Average Self-pay Monthly Churn is derived by dividing the monthly average of self-pay
deactivations for the period by the average number of self-pay subscribers for the period. (See
accompanying glossary on pages 18 through 23 for more details.)

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, our average self-pay

monthly churn rate was 1.8% and 1.9%, respectively. The decrease in churn was due to a
reduction in the total number of subscribers leaving for voluntary reasons.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, our average self-pay
monthly churn rate was 1.9% and 1.8%, respectively. The increase was due to increased
vehicle related churn associated with existing self-pay subscribers migrating to unpaid trials,
offset by improvements in voluntary churn.

11

New Vehicle Consumer Conversion Rate is the percentage of owners and lessees of new
vehicles that receive our service and convert to become self-paying subscribers after an initial
promotional period. The metric excludes rental and fleet vehicles. (See accompanying glossary on
pages 18 through 23 for more details).

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, the new vehicle

consumer conversion rate was 40% and 41%, respectively. The decrease in conversion was
primarily due to an increased vehicle penetration rate and the effect of the suspension of
certain outbound calling efforts by our vendors as they evaluated the Federal
Communications Commission’s July 10, 2015 order relating to the Telephone Consumer
Protection Act of 1991, partially offset by improvements in converting previously active
subscribers during a trial.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, the new vehicle

consumer conversion rate was 41% and 44%, respectively. The decrease in the new vehicle
consumer conversion rate was primarily due to an increased vehicle penetration rate and
lower conversion of first-time satellite enabled car buyers and lessees in lower priced
vehicles.

ARPU is derived from total earned subscriber revenue (excluding revenue derived from our

connected vehicle services business), net advertising revenue and other subscription-related
revenue, net of purchase price accounting adjustments, divided by the number of months in the
period, divided by the daily weighted average number of subscribers for the period. (For a
reconciliation to GAAP see the accompanying glossary on pages 18 through 23 for more details.)
• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, ARPU was $12.53 and

$12.38, respectively. The increase was driven primarily by increases in certain of our
subscription rates, partially offset by growth in subscription discounts and limited channel
plans offered through customer acquisition and retention programs, and a shift to longer-term
promotional data service plans with lower rates.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, ARPU was $12.38 and
$12.23, respectively. The increase was driven primarily by the contribution of the U.S. Music
Royalty Fee, and the impact of the increase in certain of our subscription rates beginning in
January 2014. The positive result was partially offset by growth in subscription discounts and
limited channel plans offered through our customer acquisition and retention programs,
lifetime subscription plans that had reached full revenue recognition and changes in contracts
with an automaker and a rental car company.

SAC, Per Installation, is derived from subscriber acquisition costs and margins from the sale of

radios, components and accessories, excluding purchase price accounting adjustments, divided by
the number of satellite radio installations in new vehicles and shipments of aftermarket radios for
the period. (For a reconciliation to GAAP see the accompanying glossary on pages 18 through 23
for more details.)

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, SAC, per installation,
was $33 and $34, respectively. The decrease was primarily due to lower subsidies on
chipsets and improvements in contractual OEM rates.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, SAC, per installation,

was $34 and $43, respectively. The decrease was primarily due to improvements in
contractual OEM rates.

Customer Service and Billing Expenses, Per Average Subscriber, is derived from total customer

service and billing expenses, excluding connected vehicle customer service and billing expenses
and share-based payment expense, divided by the number of months in the period, divided by the
daily weighted average number of subscribers for the period. (For a reconciliation to GAAP see the
accompanying glossary on pages 18 through 23 for more details.)

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, customer service and

billing expenses, per average subscriber, were $1.01 and $1.07, respectively. The decrease
was driven primarily by efficiencies achieved from management’s strategic initiatives

12

implemented at our call centers operated by our vendors, as well as a decrease in the rate
at which subscribers call to cancel.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, customer service and
billing expenses, per average subscriber, were $1.07 and $1.06, respectively. The increase
was primarily driven by bad debt expense.

Free Cash Flow includes cash provided by operations, net of additions to property and
equipment, restricted and other investment activity, and the return of capital from investment in
unconsolidated entity, excluding the $210,000 pre-1972 sound recordings legal settlement payment.
(For a reconciliation to GAAP see the accompanying glossary on pages 18 through 23 for more
details.)

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, free cash flow was

$1,315,193 and $1,155,776, respectively, an increase of $159,417, or 14%. Excluding the
$210,000 pre-1972 sound recordings legal settlement payment, the increase was primarily
driven by higher net cash provided by operating activities from improved operating
performance, and higher collections from subscribers, partially offset by higher interest
payments.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, free cash flow was

$1,155,776 and $927,496, respectively, an increase of $228,280, or 25%. The increase was
primarily driven by higher net cash provided by operating activities from improved
performance, collections from subscribers and distributors, the absence of satellite
construction related payments and dividends received from Sirius XM Canada, partially offset
by payments related to improvements to our terrestrial repeater network.

Adjusted EBITDA. EBITDA is defined as net income before interest expense, net of amounts

capitalized; income tax expense and depreciation and amortization. Adjusted EBITDA excludes the
impact of other income, loss on disposal of assets, loss on extinguishment of debt, loss on change
in value of derivatives as well as certain other non-cash charges, such as certain purchase price
accounting adjustments, share-based payment expense and settlements related to the historical use
of pre-1972 sound recordings. (For a reconciliation to GAAP see the accompanying glossary on
pages 18 through 23 for more details.)

• 2015 vs. 2014: For the years ended December 31, 2015 and 2014, adjusted EBITDA was

$1,657,617 and $1,467,775, respectively, an increase of 13%, or $189,842. The increase was
due to growth in adjusted revenues primarily as a result of the increase in our subscriber
base and certain of our subscription rates, partially offset by higher costs associated with the
growth in our revenues and subscriber base.

• 2014 vs. 2013: For the years ended December 31, 2014 and 2013, adjusted EBITDA was

$1,467,775 and $1,166,140, respectively, an increase of 26%, or $301,635. The increase was
due to growth in adjusted revenues primarily as a result of the increase in our subscriber
base and certain of our subscription rates, improved revenue share and OEM subsidy rates
per vehicle, and the renewal of certain programming agreements at more cost effective
terms; partially offset by higher legal expenses and costs associated with the growth in our
revenues and subscriber base.

Liquidity and Capital Resources

Cash Flows for years ended December 31, 2015 compared with the years ended December 31,
2014 and the year ended December 31, 2014 compared with the year ended December 31, 2013.

13

As of December 31, 2015 and 2014, we had $111,838 and $147,724, respectively, of cash and

cash equivalents. The following table presents a summary of our cash flow activity for the periods
set forth below:

For the Years Ended December 31,
2015
2014

2013

2015 vs 2014

2014 vs 2013

Net cash provided by operating

activities . . . . . . . . . . . . . . . . . . . . $ 1,244,051 $ 1,253,244 $1,102,832

$ (9,193)

$ 150,412

Net cash used in investing

activities . . . . . . . . . . . . . . . . . . . .

(138,858)

(96,324)

(700,688)

(42,534)

604,364

Net cash used in financing

activities . . . . . . . . . . . . . . . . . . . .

(1,141,079)

(1,144,001)

(788,284)

2,922

(355,717)

Net (decrease) increase in

cash and cash equivalents . . .

Cash and cash equivalents at

beginning of period . . . . . . . . . .

Cash and cash equivalents at

end of period. . . . . . . . . . . . . . . . $

(35,886)

12,919

(386,140)

(48,805)

399,059

147,724

134,805

520,945

12,919

(386,140)

111,838 $

147,724 $ 134,805

$(35,886)

$ 12,919

Cash Flows Provided by Operating Activities

Cash flows provided by operating activities decreased by $9,193 to $1,244,051 for the year
ended December 31, 2015 from $1,253,244 for the year ended December 31, 2014. Cash flows
provided by operating activities increased by $150,412 to $1,253,244 for the year ended December
31, 2014 from $1,102,832 for the year ended December 31, 2013.

Our largest source of cash provided by operating activities is generated by subscription and

subscription-related revenues. We also generate cash from the sale of advertising on certain non-
music channels and the sale of satellite radios, components and accessories. Our primary uses of
cash from operating activities include revenue share and royalty payments to distributors,
programming and content providers, and payments to radio manufacturers, distributors and
automakers. In addition, uses of cash from operating activities include payments to vendors to
service, maintain and acquire subscribers, general corporate expenditures, and compensation and
related costs.

Cash Flows Used in Investing Activities

Cash flows used in investing activities are primarily due to additional spending to improve our
terrestrial repeater network and for capitalized software. In 2015, our cash flows used in investing
activities also included an increase to our letters of credit issued for the benefit of lessors of certain
of our office space. In 2014, our cash flows used in investing activities were primarily due to
additional spending to improve our terrestrial repeater network and for capitalized software, partially
offset by a special one-time dividend received from our investment in Sirius XM Canada of $24,178.
We expect to continue to incur significant costs to improve our terrestrial repeater network and
broadcast and administrative infrastructure. In 2013, our cash flows used in investing activities
included $525,352 related to our acquisition of the connected vehicle business of Agero, Inc.

Cash Flows Used in Financing Activities

Cash flows used in financing activities consists of the issuance and repayment of long-term

debt, cash used in our stock option program and the purchase of common stock under our share
repurchase program. Proceeds from long-term debt, related party debt and equity issuances have
been used to fund our operations, construct and launch new satellites and invest in other
infrastructure improvements.

Cash flows provided by financing activities in 2015 were due to the issuance of $1,000,000
aggregate principal amount of 5.375% Senior Notes due 2025 and borrowings under the Credit
Facility. Cash flows used in financing activities in 2015 were primarily due to the purchase and

14

retirement of shares of our common stock under our repurchase program for $2,018,254 and
repayments under the Credit Facility. Cash flows used in financing activities in 2014 were primarily
due to the purchase of shares of our common stock under our repurchase program for $2,496,799
and repayments under the Credit Facility. In 2014, we issued $1,500,000 aggregate principal
amount of 6.00% Senior Notes due 2024. Cash flows used in financing activities in 2013 were
primarily due to the purchase of shares of our common stock under our share repurchase program
for $1,762,360, and the extinguishment of $800,000 of our then outstanding 8.75% Senior Notes
due 2015 and $700,000 of our then outstanding 7.625% Senior Notes due 2018. In 2013, we
issued $650,000 aggregate principal amount of 5.875% Senior Notes due 2020, $600,000
aggregate principal amount of 5.75% Senior Notes due 2021, $500,000 aggregate principal amount
of 4.25% Senior Notes due 2020 and $500,000 aggregate principal amount of 4.625% Senior Notes
due 2023.

Future Liquidity and Capital Resource Requirements

Based upon our current business plans, we expect to fund operating expenses, capital
expenditures, working capital requirements, legal settlements, interest payments, taxes and
scheduled maturities of our debt with existing cash, cash flow from operations and borrowings
under our Credit Facility. As of December 31, 2015, $1,410,000 was available for future borrowing
under our Credit Facility. We believe that we have sufficient cash and cash equivalents as well as
debt capacity to cover our estimated short-term and long-term funding needs, as well as fund stock
repurchases and any strategic opportunities.

Our ability to meet our debt and other obligations depends on our future operating performance

and on economic, financial, competitive and other factors. We continually review our operations for
opportunities to adjust the timing of expenditures to ensure that sufficient resources are maintained.

We regularly evaluate our business plans and strategy. These evaluations often result in
changes to our business plans and strategy, some of which may be material and significantly
change our cash requirements. These changes in our business plans or strategy may include: the
acquisition of unique or compelling programming; the introduction of new features or services;
significant new or enhanced distribution arrangements; investments in infrastructure, such as
satellites, equipment or radio spectrum; and acquisitions, including acquisitions that are not directly
related to our satellite radio business.

Stock Repurchase Program

Since December 2012, our board of directors approved for repurchase an aggregate of

$8,000,000 of our common stock. Our board of directors did not establish an end date for this stock
repurchase program. Shares of common stock may be purchased from time to time on the open
market, pursuant to pre-set trading plans meeting the requirements of Rule 10b5-1 under the
Exchange Act, in privately negotiated transactions, including transactions with Liberty Media and its
affiliates, or otherwise.

As of December 31, 2015, our cumulative repurchases since December 2012 under our stock

repurchase program totaled 1,783,496 shares for $6,301,140, and $1,698,860 remained available
under our stock repurchase program. We expect to fund future repurchases through a combination
of cash on hand, cash generated by operations and future borrowings.

Debt Covenants

The indentures governing Sirius XM’s senior notes, and the agreement governing the Credit

Facility include restrictive covenants. As of December 31, 2015, we were in compliance with such
covenants. For a discussion of our “Debt Covenants,” refer to Note 13 to our consolidated financial
statements in this Annual Report.

15

Off-Balance Sheet Arrangements

We do not have any significant off-balance sheet arrangements other than those disclosed in

Note 16 to our consolidated financial statements in this Annual Report that are reasonably likely to
have a material effect on our financial condition, results of operations, liquidity, capital expenditures
or capital resources.

Contractual Cash Commitments

For a discussion of our “Contractual Cash Commitments,” refer to Note 16 to our consolidated

financial statements in this Annual Report.

Related Party Transactions

For a discussion of “Related Party Transactions,” refer to Note 11 to our consolidated financial

statements this Annual Report.

Critical Accounting Policies and Estimates

Our consolidated financial statements are prepared in accordance with GAAP, which requires
management to make estimates and assumptions that affect the reported amounts of assets and
liabilities at the date of the financial statements and the reported amounts of revenues and
expenses during the periods. Accounting estimates require the use of significant management
assumptions and judgments as to future events, and the effect of those events cannot be predicted
with certainty. The accounting estimates will change as new events occur, more experience is
acquired and more information is obtained. We evaluate and update our assumptions and estimates
on an ongoing basis and use outside experts to assist in that evaluation when we deem necessary.
We have identified all significant accounting policies in Note 3 to our consolidated financial
statements in this Annual Report.

Goodwill. Goodwill represents the excess of the purchase price over the estimated fair value of

net tangible and identifiable intangible assets acquired in business combinations. Our annual
impairment assessment of our single reporting unit is performed as of the fourth quarter of each
year. Assessments are performed at other times if events or circumstances indicate it is more likely
than not that the asset is impaired. Step one of the impairment assessment compares the fair value
of the entity to its carrying value and if the fair value exceeds its carrying value, goodwill is not
impaired. If the carrying value exceeds the fair value, the implied fair value of goodwill is compared
to the carrying value of goodwill; an impairment loss will be recorded for the amount the carrying
value exceeds the implied fair value. Our quantitative assessment is based on our enterprise fair
value. At the date of our annual assessment for 2015, the fair value of our single reporting unit
substantially exceeded its carrying value and therefore was not at risk of failing step one of
Accounting Standards Codification (“ASC”) 350-20, Goodwill. ASC 350-35 states that if the carrying
amount of the reporting unit is zero or negative, the second step of the impairment test shall be
performed to measure the amount of impairment loss, if any, when it is more likely than not that a
goodwill impairment exists based on adverse qualitative factors. Subsequent to our annual
assessment performed in the fourth quarter of 2015, we were not aware of any adverse qualitative
factors that would indicate any impairment to our goodwill as of December 31, 2015. No impairment
losses were recorded for goodwill during the years ended December 31, 2015, 2014 and 2013

Long-Lived and Indefinite-Lived Assets. We carry our long-lived assets at cost less
accumulated amortization and depreciation. We review our long-lived assets for impairment
whenever events or changes in circumstances indicate that the carrying amount of an asset is not
recoverable. At the time an impairment in the value of a long-lived asset is identified, the
impairment is measured as the amount by which the carrying amount of a long-lived asset exceeds
its fair value.

Our annual impairment assessment of indefinite-lived assets, our FCC licenses and

XM trademark, is performed as of the fourth quarter of each year and an assessment is made at
other times if events or changes in circumstances indicate that it is more likely than not that the

16

asset is impaired. Accounting Standards Update 2012-02, Testing Indefinite-Lived Intangible Assets
for Impairment, establishes an option to first perform a qualitative assessment to determine whether
it is more likely than not that an asset is impaired. If the qualitative assessment supports that it is
more likely than not that the fair value of the asset exceeds its carrying value, a company is not
required to perform a quantitative impairment test. If the qualitative assessment does not support
the fair value of the asset, then a quantitative assessment is performed. During the fourth quarter of
2015, a qualitative impairment analysis was performed and we determined that the fair value of our
FCC licenses and trademark substantially exceeded the carrying value and therefore was not at risk
of impairment. Our qualitative assessment includes the consideration of our long-term financial
projections, current and historical weighted average cost of capital and liquidity factors, legal and
regulatory issues and industry and market pressures. Subsequent to our annual evaluation of the
carrying value of our long-lived assets, there were no events or circumstances that triggered the
need for an impairment evaluation.

There were no changes in the carrying value of our indefinite life intangible assets during the

years ended December 31, 2015 or 2014.

Useful Life of Broadcast/Transmission System. Our satellite system includes the costs of our

satellite construction, launch vehicles, launch insurance, capitalized interest, spare satellites,
terrestrial repeater network and satellite uplink facilities. We monitor our satellites for impairment
whenever events or changes in circumstances indicate that the carrying amount of the asset is not
recoverable.

We operate five in-orbit Sirius satellites, FM-1, FM-2, FM-3, FM-5 and FM-6. Our FM-1, FM-2
and FM-3 satellites were launched in 2000 and reached the end of their depreciable lives in 2013
and 2015 but are still in operation. We estimate that our FM-5 satellite launched in 2009 will
operate effectively through the end of its depreciable life in 2024. Our FM-6 satellite that was
launched in 2013, is currently used as an in-orbit spare that is planned to start full-time operation in
2016 and is expected to operate effectively through the end of its depreciable life in 2028.

We operate three in-orbit XM satellites, XM-3, XM-4 and XM-5. We estimate that our XM-3 and
XM-4 satellites launched in 2005 and 2006, respectively, will reach the end of their depreciable lives
in 2020 and 2021, respectively. Our XM-5 satellite was launched in 2010, is used as an in-orbit
spare and is expected to reach the end of its depreciable life in 2025.

Our satellites have been designed to last fifteen-years. Our in-orbit satellites may experience
component failures which could adversely affect their useful life. We monitor the operating condition
of our in-orbit satellites and if events or circumstances indicate that the depreciable lives of our in-
orbit satellites have changed, we will modify the depreciable life accordingly. If we were to revise
our estimates, our depreciation expense would change.

Income Taxes. Deferred income taxes are recognized for the tax consequences related to
temporary differences between the carrying amount of assets and liabilities for financial reporting
purposes and the amounts used for tax purposes, based on enacted tax laws and statutory tax
rates applicable to the periods in which the differences are expected to affect taxable income. In
determining the period in which related tax benefits are realized for book purposes, excess share-
based compensation deductions included in net operating losses are realized after regular net
operating losses are exhausted; excess tax compensation benefits are recorded off-balance sheet
as a memo entry until the period the excess tax benefit is realized through a reduction of taxes
payable. Income tax expense is the sum of current income tax plus the change in deferred tax
assets and liabilities.

We assess the recoverability of deferred tax assets at each reporting date and, where

applicable, a valuation allowance is recognized when, based on the weight of all available evidence,
it is considered more likely than not that all, or some portion, of the deferred tax assets will not be
realized. Our assessment includes an analysis of whether deferred tax assets will be realized in the
ordinary course of operations based on the available positive and negative evidence, including the
scheduling of deferred tax liabilities and forecasted income from operations. The underlying
assumptions we use in forecasting future taxable income require significant judgment. In the event
that actual income from operations differs from forecasted amounts, or if we change our estimates

17

of forecasted income from operations, we could record additional charges or reduce allowances in
order to adjust the carrying value of deferred tax assets to their realizable amount. Such
adjustments could be material to our consolidated financial statements.

As of December 31, 2015, we had a valuation allowance of $49,095 relating to deferred tax

assets that are not likely to be realized due to certain state net operating loss limitations and
acquired net operating losses that we were not likely to utilize.

ASC 740 requires a company to first determine whether it is more likely than not that a tax

position will be sustained based on its technical merits as of the reporting date, assuming that
taxing authorities will examine the position and have full knowledge of all relevant information. A tax
position that meets this more likely than not threshold is then measured and recognized at the
largest amount of benefit that is greater than fifty percent likely to be realized upon effective
settlement with a taxing authority. If the tax position is not more likely than not to be sustained, the
gross amount of the unrecognized tax position will not be recorded in the financial statements but
will be shown in tabular format within the uncertain income tax positions. Changes in recognition or
measurement are reflected in the period in which the change in judgment occurs due to the
following conditions: (1) the tax position is “more likely than not” to be sustained, (2) the tax
position, amount, and/or timing is ultimately settled through negotiation or litigation, or (3) the
statute of limitations for the tax position has expired. A number of years may elapse before an
uncertain tax position is effectively settled or until there is a lapse in the applicable statute of
limitations. We record interest and penalties related to uncertain tax positions in Income tax
expense in our consolidated statements of comprehensive income. As of December 31, 2015, the
gross liability for income taxes associated with uncertain state tax positions was $253,277.

Glossary

Adjusted EBITDA—EBITDA is defined as net income before interest expense, net of amounts
capitalized; income tax expense and depreciation and amortization. We adjust EBITDA to exclude
the impact of other income, loss on disposal of assets, loss on extinguishment of debt, loss on
change in value of derivatives as well as certain other charges discussed below. This measure is
one of the primary Non-GAAP financial measures on which we (i) evaluate the performance of our
on-going core operating results period over period, (ii) base our internal budgets and
(iii) compensate management. As such, adjusted EBITDA is a Non-GAAP financial performance
measure that excludes (if applicable): (i) certain adjustments as a result of the purchase price
accounting for the Merger, (ii) depreciation and amortization, (iii) share-based payment expense and
(iv) other significant operating expense (income) that do not relate to the on-going performance of
our business. The purchase price accounting adjustments include: (i) the elimination of deferred
revenue associated with the investment in XM Canada, (ii) recognition of deferred subscriber
revenues not recognized in purchase price accounting, and (iii) elimination of the benefit of deferred
credits on executory contracts, which are primarily attributable to third party arrangements with an
OEM and programming providers. We believe adjusted EBITDA is a useful measure of the
underlying trend of our operating performance, which provides useful information about our business
apart from the costs associated with our physical plant, capital structure and purchase price
accounting. We believe investors find this Non-GAAP financial measure useful when analyzing our
results and comparing our operating performance to the performance of other communications,
entertainment and media companies. We believe investors use current and projected adjusted
EBITDA to estimate our current and prospective enterprise value and to make investment decisions.
Because we fund and build-out our satellite radio system through the periodic raising and
expenditure of large amounts of capital, our results of operations reflect significant charges for
depreciation expense. The exclusion of depreciation and amortization expense is useful given
significant variation in depreciation and amortization expense that can result from the potential
variations in estimated useful lives, all of which can vary widely across different industries or among
companies within the same industry. We believe the exclusion of share-based payment expense
and loss on disposal of assets is useful as they are not directly related to the operational conditions
of our business. We also believe the exclusion of settlements related only to the historical use of

18

pre-1972 sound recordings is useful as it does not represent an expense incurred as part of normal
operations for the period.

Adjusted EBITDA has certain limitations in that it does not take into account the impact to our
statements of comprehensive income of certain expenses, including share-based payment expense
and certain purchase price accounting for the Merger. We endeavor to compensate for the
limitations of the Non-GAAP measure presented by also providing the comparable GAAP measure
with equal or greater prominence and descriptions of the reconciling items, including quantifying
such items, to derive the Non-GAAP measure. Investors that wish to compare and evaluate our
operating results after giving effect for these costs, should refer to net income as disclosed in our
consolidated statements of comprehensive income. Since adjusted EBITDA is a Non-GAAP financial
performance measure, our calculation of adjusted EBITDA may be susceptible to varying
calculations; may not be comparable to other similarly titled measures of other companies; and
should not be considered in isolation, as a substitute for, or superior to measures of financial
performance prepared in accordance with GAAP. The reconciliation of net income to the adjusted
EBITDA is calculated as follows:

Net income (GAAP): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add back items excluded from Adjusted EBITDA:

Purchase price accounting adjustments:

Unaudited
For the Years Ended December 31,
2015
2013
2014

$ 509,724

$ 493,241

$ 377,215

Revenues (see pages 20-21) . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses (see pages 20-21). . . . . . . . . . . . . . . .

7,251
(1,394)

7,251
(3,781)

7,251
(207,854)

Pre-1972 sound recordings historical legal settlements

(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of assets (GAAP) . . . . . . . . . . . . . . . . . . . . .
Loss on change in value of derivatives (GAAP) . . . . . . . . . .
Share-based payment expense (GAAP) . . . . . . . . . . . . . . . . .
Depreciation and amortization (GAAP). . . . . . . . . . . . . . . . . . .
Interest expense, net of amounts capitalized (GAAP). . . . .
Loss on extinguishment of debt and credit facilities, net

(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

109,164
7,384
—
84,310
272,214
299,103

—
(12,379)
382,240

—
—
34,485
78,212
266,423
269,010

—
(14,611)
337,545

—
—
20,393
68,876
253,314
204,671

190,577
(8,180)
259,877

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,657,617

$1,467,775

$1,166,140

Adjusted Revenues and Operating Expenses—We define this Non-GAAP financial measure as
our actual revenues and operating expenses adjusted to exclude the impact of certain purchase
price accounting adjustments from the Merger and share-based payment expense. We use this
Non-GAAP financial measure to manage our business, to set operational goals and as a basis for
determining performance-based compensation for our employees. The following tables reconcile our
actual revenues and operating expenses to our adjusted revenues and operating expenses for the
years ended December 31, 2015, 2014 and 2013:

19

Unaudited For the Year Ended December 31, 2015

As Reported

Purchase Price
Accounting
Adjustments

Allocation of
Share-based
Payment Expense

Revenue:

Subscriber revenue. . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . .
Equipment revenue. . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . .
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

$3,824,793
122,292
110,923
512,050
$4,570,058

Operating expenses
Cost of services:

Revenue share and royalties . . . . . .
Programming and content . . . . . . . . .
Customer service and billing . . . . . . .
Satellite and transmission . . . . . . . . .
Cost of equipment . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . .
Engineering, design and development
General and administrative . . . . . . . . . .
Depreciation and amortization(a) . . . . . .
Share-based payment expense . . . . . .
Total operating expenses . . . . . . . . . . . . . .

$1,034,832
293,091
377,908
94,609
42,724
532,599
354,189
64,403
324,801
272,214
—
$3,391,370

$ —
—
—
7,251
$7,251

$ —
1,394
—
—
—
—
—
—
—
—
—
$1,394

$

$

$

$

—
—
—
—
—

—
(10,325)
(2,982)
(4,147)
—
—
(17,985)
(9,470)
(39,401)
—
84,310
—

Adjusted

$3,824,793
122,292
110,923
519,301
$4,577,309

$1,034,832
284,160
374,926
90,462
42,724
532,599
336,204
54,933
285,400
272,214
84,310
$3,392,764

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and

amortization associated with the $785,000 stepped up basis in property, equipment and
intangible assets as a result of the Merger. The increased depreciation and amortization for the
year ended December 31, 2015 was $35,000.

Unaudited For the Year Ended December 31, 2014

As Reported

Purchase Price
Accounting
Adjustments

Allocation of
Share-based
Payment Expense

Revenue:

Subscriber revenue. . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . .
Equipment revenue. . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . .

$3,554,302
100,982
104,661
421,150

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

$4,181,095

Operating expenses
Cost of services:

Revenue share and royalties . . . . . .
Programming and content . . . . . . . . .
Customer service and billing . . . . . . .
Satellite and transmission . . . . . . . . .
Cost of equipment . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . .
Engineering, design and development
General and administrative . . . . . . . . . .
Depreciation and amortization(a) . . . . . .
Share-based payment expense . . . . . .

$ 810,028
297,313
370,585
86,013
44,397
493,464
336,480
62,784
293,938
266,423
—

Total operating expenses . . . . . . . . . . . . . .

$3,061,425

$ —
—
—
7,251

$7,251

$ —
3,781
—
—
—
—
—
—
—
—
—

$3,781

20

$

$

—
—
—
—

—

$

—
(9,180)
(2,780)
(4,091)
—
—
(15,454)
(8,675)
(38,032)
—
78,212

$

—

Adjusted

$3,554,302
100,982
104,661
428,401

$4,188,346

$ 810,028
291,914
367,805
81,922
44,397
493,464
321,026
54,109
255,906
266,423
78,212

$3,065,206

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and

amortization associated with the $785,000 stepped up basis in property, equipment and
intangible assets as a result of the Merger. The increased depreciation and amortization for the
year ended December 31, 2014 was $39,000.

Unaudited For the Year Ended December 31, 2013

As Reported

Purchase Price
Accounting
Adjustments

Allocation of
Share-based
Payment Expense

Revenue:

Subscriber revenue. . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . .
Equipment revenue. . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . .
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . .

$3,284,660
89,288
80,573
344,574
$3,799,095

$

—
—
—
7,251
$ 7,251

$

$

—
—
—
—
—

Operating expenses
Cost of services:

Revenue share and royalties . . . . . .
Programming and content . . . . . . . . .
Customer service and billing . . . . . . .
Satellite and transmission . . . . . . . . .
Cost of equipment . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . .
Engineering, design and development
General and administrative . . . . . . . . . .
Depreciation and amortization(a) . . . . . .
Share-based payment expense . . . . . .
Total operating expenses . . . . . . . . . . . . . .

$ 677,642
290,323
320,755
79,292
26,478
495,610
291,024
57,969
262,135
253,314
—
$2,754,542

$122,534
8,033
—
—
—
64,365
12,922
—
—
—
—
$207,854

$

$

—
(7,584)
(2,219)
(3,714)
—
—
(14,792)
(7,405)
(33,162)
—
68,876
—

Adjusted

$3,284,660
89,288
80,573
351,825
$3,806,346

$ 800,176
290,772
318,536
75,578
26,478
559,975
289,154
50,564
228,973
253,314
68,876
$2,962,396

(a) Purchase price accounting adjustments included above exclude the incremental depreciation and

amortization associated with the $785,000 stepped up basis in property, equipment and
intangible assets as a result of the Merger. The increased depreciation and amortization for the
year ended December 31, 2013 was $47,000.

ARPU—is derived from total earned subscriber revenue, advertising revenue and other subscription-
related revenue, excluding revenue associated with our connected vehicle business, divided by the
number of months in the period, divided by the daily weighted average number of subscribers for
the period. Other subscription-related revenue includes the U.S. Music Royalty Fee. ARPU is
calculated as follows:

Unaudited
For the Years Ended December 31,
2015
2013
2014

Subscriber revenue, excluding connected vehicle (GAAP) . .
Add: advertising revenue (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . .
Add: other subscription-related revenue (GAAP). . . . . . . . . . . .

$3,726,340
122,292
410,644

$3,466,050
100,982
336,408

$3,272,718
89,288
290,895

$4,259,276

$3,903,440

$3,652,901

Daily weighted average number of subscribers . . . . . . . . . . . . .

28,337

26,284

24,886

ARPU. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

12.53

$

12.38

$

12.23

Average self-pay monthly churn—is defined as the monthly average of self-pay deactivations for
the period divided by the average number of self-pay subscribers for the period.

21

Customer service and billing expenses, per average subscriber—is derived from total customer
service and billing expenses, excluding connected vehicle customer service and billing expenses
and share-based payment expense, divided by the number of months in the period, divided by the
daily weighted average number of subscribers for the period. We believe the exclusion of share-
based payment expense in our calculation of customer service and billing expenses, per average
subscriber, is useful as share-based payment expense is not directly related to the operational
conditions that give rise to variations in the components of our customer service and billing
expenses. Customer service and billing expenses, per average subscriber, is calculated as follows:

Unaudited
For the Years Ended December 31,
2014

2013

2015

Customer service and billing expenses, excluding connected

vehicle (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: share-based payment expense (GAAP) . . . . . . . . . . . . . . . . . . .

$346,789
(2,982)

$340,094
(2,780)

$317,832
(2,219)

$343,807

$337,314

$315,613

Daily weighted average number of subscribers . . . . . . . . . . . . . . . . . .

28,337

26,284

24,886

Customer service and billing expenses, per average subscriber . .

$

1.01

$

1.07

$

1.06

Free cash flow—is derived from cash flow provided by operating activities, net of additions to
property and equipment, restricted and other investment activity, and the return of capital from
investment in unconsolidated entity, excluding the $210,000 pre-1972 sound recordings legal
settlement payment. Free cash flow is calculated as follows:

Unaudited
For the Years Ended December 31,
2014

2015

2013

Cash Flow information
Net cash provided by operating activities . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . .
Free Cash Flow
Net cash provided by operating activities . . . . . . . . . . . . . . . . .
Additions to property and equipment . . . . . . . . . . . . . . . . . . .
Purchases of restricted and other investments. . . . . . . . . .
Return of capital from investment in unconsolidated

entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pre-1972 sound recordings legal settlement . . . . . . . . . . . .
Free cash flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,253,244

$1,102,832
$ 1,244,051
$ (138,858) $
(96,324) $ (700,688)
$(1,141,079) $(1,144,001) $ (788,284)

$ 1,244,051
(134,892)
(3,966)

$ 1,253,244
(121,646)
—

$1,102,832
(173,617)
(1,719)

—
210,000
$ 1,315,193

24,178
—
$ 1,155,776

—
—
$ 927,496

New vehicle consumer conversion rate—is defined as the percentage of owners and lessees of
new vehicles that receive our satellite radio service and convert to become self-paying subscribers
after the initial promotion period. At the time satellite radio enabled vehicles are sold or leased, the
owners or lessees generally receive trial subscriptions ranging from three to twelve months. We
measure conversion rate three months after the period in which the trial service ends. The metric
excludes rental and fleet vehicles.

Subscriber acquisition cost, per installation—or SAC, per installation, is derived from subscriber
acquisition costs and margins from the sale of radios and accessories, excluding purchase price
accounting adjustments, divided by the number of satellite radio installations in new vehicles and
shipments of aftermarket radios for the period. Purchase price accounting adjustments associated
with the Merger include the elimination of the benefit of amortization of deferred credits on

22

executory contracts recognized at the Merger date attributable to an OEM. SAC, per installation, is
calculated as follows:

Unaudited
For the Years Ended December 31,
2014

2013

2015

Subscriber acquisition costs (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: margin from direct sales of radios and accessories

(GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add: purchase price accounting adjustments . . . . . . . . . . . . . . . . . . . .

$532,599

$493,464

$495,610

(68,199)
—

(60,264)
—

(54,095)
64,365

$464,400

$433,200

$505,880

Installations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14,041

12,788

11,765

SAC, per installation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

33

$

34

$

43

23

ISSUER PURCHASES OF EQUITY SECURITIES

Since December 2012, our board of directors approved for repurchase an aggregate of $8.0

billion of our common stock. Our board of directors did not establish an end date for this stock
repurchase program. Shares of common stock may be purchased from time to time on the open
market, pursuant to pre-set trading plans meeting the requirements of Rule 10b5-1 under the
Exchange Act, in privately negotiated transactions, including transactions with Liberty Media and its
affiliates, or otherwise. As of December 31, 2015, our cumulative repurchases since December
2012 under our stock repurchase program totaled 1.8 billion shares for $6.3 billion, and $1.7 billion
remained available under our stock repurchase program. The size and timing of our repurchases
will be based on a number of factors, including price and business and market conditions.

The following table provides information about our purchases of equity securities registered

pursuant to Section 12 of the Exchange Act during the quarter ended December 31, 2015:

Period

Total Number of
Shares
Purchased

Average Price
Paid Per Share(a)

Total Number of
Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs

Approximate
Dollar Value of
Shares that May
Yet Be
Purchased Under
the Plans or
Programs(a)

October 1, 2015 – October 31,

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
November 1, 2015 – November 30,
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 1, 2015 – December 31,
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . .

29,667,244

19,121,892

42,816,509
91,605,645

$3.93

$4.12

$4.06
$4.03

29,667,244

$1,951,440,398

19,121,892

$1,872,689,142

42,816,509
91,605,645

$1,698,860,143

(a) These amounts include fees and commissions associated with shares repurchased. All of these

repurchases were made pursuant to our share repurchase program.

COMPARISON OF CUMULATIVE TOTAL RETURNS

Set forth below is a graph comparing the cumulative performance of our common stock with

the Standard & Poor’s Composite-500 Stock Index, or the S&P 500, and the NASDAQ
Telecommunications Index from December 31, 2010 to December 31, 2015. The graph assumes
that $100 was invested on December 31, 2010 in each of our common stock, the S&P 500 and the
NASDAQ Telecommunications Index. A dividend with respect to our common stock was declared in
2012 only.

24

s
r
a

l
l

o
D

300

250

200

150

100

50

0

Dec - 10

Dec - 11

Dec - 12

Dec - 13

Dec - 14

Dec - 15

Period Ending

Nasdaq Telecommunications Index

S&P Index

Sirius XM Holdings Inc.

Stockholder Return Performance Table

NASDAQ
Telecommunications Index

S&P 500 Index

Sirius XM Holdings Inc.

December 31, 2010. . . . . . . . . . . . . . . . .
December 31, 2011. . . . . . . . . . . . . . . . .
December 31, 2012. . . . . . . . . . . . . . . . .
December 31, 2013. . . . . . . . . . . . . . . . .
December 31, 2014. . . . . . . . . . . . . . . . .
December 31, 2015. . . . . . . . . . . . . . . . .

$100.00
$ 87.38
$ 89.13
$110.54
$120.38
$111.36

$100.00
$100.00
$113.40
$146.97
$163.71
$162.52

$100.00
$111.66
$177.30
$214.11
$214.72
$249.69

SELECTED FINANCIAL DATA

The operating and balance sheet data included in the following selected financial data for 2015
and 2014 have been derived from our audited consolidated financial statements. Historical operating
and balance sheet data included within the following selected financial data from 2011 through 2013
is derived from the audited Consolidated Financial Statements of Sirius XM and Holdings. This
selected financial data should be read in conjunction with the audited Consolidated Financial
Statements and related notes thereto included in this Annual Report and “Management’s Discussion
and Analysis of Financial Condition and Results of Operations” included in this Annual Report.

25

(in thousands, except per share data)
Statements of Comprehensive

Income Data:

2015

As of and for the Years Ended December 31,
2013(1)

2012(2)

2014

2011

Total revenue . . . . . . . . . . . . . . . . . . $4,570,058 $4,181,095 $3,799,095 $3,402,040 $3,014,524
Net income . . . . . . . . . . . . . . . . . . . . $ 509,724 $ 493,241 $ 377,215 $3,472,702 $ 426,961
0.07
Net income per share—basic . . . $
Net income per share—diluted . . $
0.07
Weighted average common

0.09 $
0.09 $

0.09 $
0.08 $

0.06 $
0.06 $

0.55 $
0.51 $

shares outstanding—basic . . . .

5,375,707

5,788,944

6,227,646

4,209,073

3,744,606

Weighted average common

shares outstanding—diluted. . .

5,435,166

5,862,020

6,384,791

6,873,786

6,500,822

Cash dividends declared per

share . . . . . . . . . . . . . . . . . . . . . . . . $

— $

— $

— $

0.05 $

—

Balance Sheet Data:

Cash and cash equivalents . . . . . $ 111,838 $ 147,724 $ 134,805 $ 520,945 $ 773,990
Restricted investments . . . . . . . . . $
3,973
Total assets(3) . . . . . . . . . . . . . . . . . . $8,046,662 $8,369,065 $8,826,959 $9,024,800 $7,452,738
Long-term debt, net of current

portion(3) . . . . . . . . . . . . . . . . . . . . . $5,443,614 $4,487,419 $3,088,701 $2,400,943 $2,969,093
Stockholders’ (deficit) equity . . . . $ (166,491) $1,309,837 $2,745,742 $4,039,565 $ 704,145

9,888 $

3,999 $

5,718 $

5,922 $

(1) The selected financial data for 2013 includes the balances and approximately two months of

activity related to the acquisition of the connected vehicle business of Agero, Inc. in November
2013.

(2) For the year ended December 31, 2012, we had an income tax benefit of $2,998,234 due to the

release of our valuation allowance. A special cash dividend was paid during 2012.

(3) The 2011 – 2015 balances reflect the adoption of Accounting Standards Update 2015-03,

Interest—Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance
Costs, and Accounting Standards Update 2015-15, Presentation and Subsequent Measurement
of Debt Issuance Costs Associated with Line-of-Credit Agreements. As a result of our adoption
of these ASUs, Total Assets was reduced by $7,155, $6,444, $17,821, $30,043 and $43,258 for
the years ended December 31, 2015, 2014, 2013, 2012 and 2011, respectively, and Long-term
debt, net of current portion, was reduced by $7,155, $6,444, $5,120, $30,043 and $43,258 for
the years ended December 31, 2015, 2014, 2013, 2012 and 2011, respectively.

QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

As of December 31, 2015, we did not hold or issue any free-standing derivatives. We hold
investments in money market funds and certificates of deposit. These securities are consistent with
the objectives contained within our investment policy. The basic objectives of our investment policy
are the preservation of capital, maintaining sufficient liquidity to meet operating requirements and
maximizing yield.

Our debt includes fixed rate instruments and the fair market value of our debt is sensitive to

changes in interest rates. Sirius XM’s borrowings under the Credit Facility carry a variable interest
rate based on LIBOR plus an applicable rate based on its debt to operating cash flow ratio. We
currently do not use interest rate derivative instruments to manage our exposure to interest rate
fluctuations.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

26

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Sirius XM Holdings Inc. and subsidiaries:

We have audited the accompanying consolidated balance sheets of Sirius XM Holdings Inc.
and subsidiaries as of December 31, 2015 and 2014, and the related consolidated statements of
comprehensive income, stockholders’ (deficit) equity, and cash flows for each of the years in the
three-year period ended December 31, 2015. In connection with our audits of the consolidated
financial statements, we also have audited the financial statement schedule listed in Item 15(2).
These consolidated financial statements and the financial statement schedule are the responsibility
of the Company’s management. Our responsibility is to express an opinion on these consolidated
financial statements and the financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting

Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all
material respects, the financial position of Sirius XM Holdings Inc. and subsidiaries as of December
31, 2015 and 2014, and the results of their operations and their cash flows for each of the years in
the three-year period ended December 31, 2015, in conformity with U.S. generally accepted
accounting principles. Also in our opinion, the related financial statement schedule, when considered
in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all
material respects, the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting

Oversight Board (United States), Sirius XM Holdings Inc. and subsidiaries’ internal control over
financial reporting as of December 31, 2015, based on criteria established in Internal Control—
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the
Treadway Commission (COSO), and our report dated February 2, 2016 expressed an unqualified
opinion on the effectiveness of the Company’s internal control over financial reporting.

New York, New York
February 2, 2016

/s/ KPMG LLP

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Sirius XM Holdings Inc. and subsidiaries:

We have audited Sirius XM Holdings Inc. and subsidiaries’ internal control over financial
reporting as of December 31, 2015, based on criteria established in Internal Control—Integrated
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). Sirius XM Holdings Inc. and subsidiaries’ management is responsible for
maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in the accompanying
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express
an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting

Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether effective internal control over financial reporting was
maintained in all material respects. Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, and testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk.
Our audit also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide

reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles. A
company’s internal control over financial reporting includes those policies and procedures that
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that
transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company
are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the company’s assets that could have a material
effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or

detect misstatements. Also, projections of any evaluation of effectiveness to future periods are
subject to the risk that controls may become inadequate because of changes in conditions, or that
the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Sirius XM Holdings Inc. and subsidiaries maintained, in all material respects,

effective internal control over financial reporting as of December 31, 2015, based on criteria
established in Internal Control—Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO).

We also have audited, in accordance with the standards of the Public Company Accounting
Oversight Board (United States), the consolidated balance sheets of Sirius XM Holdings Inc. and
subsidiaries as of December 31, 2015 and 2014, and the related consolidated statements of
comprehensive income, stockholders’ (deficit) equity, and cash flows for each of the years in the
three-year period ended December 31, 2015, and our report dated February 2, 2016 expressed an
unqualified opinion on those consolidated financial statements.

New York, New York
February 2, 2016

/s/ KPMG LLP

F-2

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands, except per share data)
Revenue:

For the Years Ended December 31,
2015
2013
2014

Subscriber revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,824,793
122,292
110,923
512,050

$3,554,302
100,982
104,661
421,150

$3,284,660
89,288
80,573
344,574

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:
Cost of services:

Revenue share and royalties. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Programming and content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and billing . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Satellite and transmission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscriber acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Engineering, design and development . . . . . . . . . . . . . . . . . . . . .
General and administrative. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,570,058

4,181,095

3,799,095

1,034,832
293,091
377,908
94,609
42,724
532,599
354,189
64,403
324,801
272,214

810,028
297,313
370,585
86,013
44,397
493,464
336,480
62,784
293,938
266,423

677,642
290,323
320,755
79,292
26,478
495,610
291,024
57,969
262,135
253,314

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,391,370

3,061,425

2,754,542

Income from operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,178,688

1,119,670

1,044,553

Other income (expense):

Interest expense, net of amounts capitalized. . . . . . . . . . . . .
Loss on extinguishment of debt and credit facilities, net . .
Loss on change in value of derivatives . . . . . . . . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(299,103)
—
—
12,379

(286,724)
891,964
(382,240)

(269,010)
—
(34,485)
14,611

(288,884)
830,786
(337,545)

(204,671)
(190,577)
(20,393)
8,180

(407,461)
637,092
(259,877)

Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 509,724

$ 493,241

$ 377,215

Foreign currency translation adjustment, net of tax . . . . . . .

(100)

(94)

(428)

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 509,624

$ 493,147

$ 376,787

Net income per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.09

0.09

$

$

0.09

0.08

$

$

0.06

0.06

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,375,707

5,788,944

6,227,646

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,435,166

5,862,020

6,384,791

See accompanying notes to the consolidated financial statements.

F-3

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

(in thousands, except per share data)

A S S E T S

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivables, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term restricted investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party long-term assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

L I A B I L I T I E S A N D S T O C K H O L D E R S ’ ( D E F I C I T ) E Q U I T Y

Current liabilities:

Accounts payable and accrued expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of deferred credit on executory contracts . . . . . . . . . . . . .
Current maturities of long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 16)
Stockholders’ (deficit) equity:

Preferred stock, undesignated, par value $0.001 (liquidation

preference of $0.001 per share); 50,000 shares authorized and
0 shares issued and outstanding at December 31, 2015 and
December 31, 2014, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common stock, par value $0.001; 9,000,000 shares authorized;

5,153,451 and 5,653,529 shares issued; 5,147,647 and 5,646,119
outstanding at December 31, 2015 and December 31, 2014,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss, net of tax . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost; 5,804 and 7,410 shares of common stock at

December 31, 2015 and December 31, 2014, respectively . . . . . . . . . . .
Accumulated deficit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ (deficit) equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and stockholders’ (deficit) equity . . . . . . . . . . . . . . . . .

As of December 31,
2015
2014

$

111,838
234,782
22,295
5,941
—
187,033
561,889
1,415,401
9,888
2,593,346
2,205,107
—
1,115,731
145,300
$ 8,046,662

$

625,313
91,655
1,771,915
—
4,764
2,840
2,496,487
157,609
5,443,614
10,795
6,681
97,967
8,213,153

$

147,724
220,579
19,397
4,344
1,038,603
119,099
1,549,746
1,510,112
5,922
2,645,046
2,205,107
3,000
437,736
12,396
$ 8,369,065

$

587,755
80,440
1,632,381
1,394
7,482
4,340
2,313,792
151,901
4,487,419
13,635
—
92,481
7,059,228

—

—

5,153
(502)
4,783,795

5,653
(402)
6,771,554

(23,727)
(4,931,210)
(166,491)
$ 8,046,662

(26,034)
(5,440,934)
1,309,837
$ 8,369,065

See accompanying notes to the consolidated financial statements.

F-4

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF STOCKHOLDERS’ (DEFICIT) EQUITY

Convertible
Perpetual
Preferred Stock,
Series B-1

Common Stock

Treasury Stock

(in thousands)
Balance at January 1, 2013 . . . . . . . . . . . . . . . . . 6,250
—
Comprehensive income, net of tax . . . . . . . . . . .
Share-based payment expense . . . . . . . . . . . . . .
—
Exercise of options and vesting of restricted

stock units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Minimum withholding taxes on net share

settlement of stock-based compensation . . .

—

—

Conversion of preferred stock to common

Shares Amount

Shares

Amount

5,262,440 $5,263
—
—
—
—

32,841

—

32

—

$ 6
—
—

—

—

stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (6,250)

(6)

1,293,509

1,293

Accumulated
Other
Comprehensive
Income (Loss)

$ 120
(428)
—

Additional
Paid-in
Capital

$10,345,566
—
68,876

Shares

Amount

Accumulated
Deficit

Total
Stockholders’
(Deficit)
Equity

— $(6,311,390) $ 4,039,565
376,787
—
68,876
—

377,215
—

— $
—
—

—

—

—

—

—

—

19,396

(46,342)

(1,287)

F
-
5

Conversion of Exchangeable Notes to

common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock repurchased . . . . . . . . . . . . . . . . .
Common stock retired . . . . . . . . . . . . . . . . . . . . . . .
Initial fair value of forward contract. . . . . . . . . . .

Balance at December 31, 2013 . . . . . . . . . . . . . .
Comprehensive income, net of tax . . . . . . . . . . .
Share-based payment expense . . . . . . . . . . . . . .
Exercise of options and vesting of restricted

stock units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Minimum withholding taxes on net share

settlement of stock-based compensation . . .

Conversion of Exchangeable Notes to

common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Issuance of common stock upon exercise of

warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
—
—
—

27,688
—
—
—
— (520,258)
—
—

28
—
(520)
—

45,069

—
— 520,258
(1,764,449) (520,258)
—

7,300

—
(1,764,969)
1,764,969
—

— $— 6,096,220 $6,096
—
—
—
—

—
—

—
—

$(308)
(94)
—

$ 8,674,129
—
78,212

—

—

—

—

—

—

—

—

15,960

—

16

—

272,856

273

99

—

—

—

—

—

315

(37,320)

502,097

—

— $
—
—

—

—

—

—

— $(5,934,175) $ 2,745,742
493,147
—
78,212
—

493,241
—

—

—

—

—

—

—

—

—

331

(37,320)

502,370

—

—

—

—

19,428

(46,342)

—

—
45,097
— (1,764,969)
—
—
7,300
—

—

—

—

—
—
—
—

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF STOCKHOLDERS’ (DEFICIT) EQUITY—(Continued)

Convertible
Perpetual
Preferred Stock,
Series B-1

Shares Amount

(in thousands)
Common stock repurchased . . . . . . . . . . . . . . . —
Common stock retired . . . . . . . . . . . . . . . . . . . . . —

Balance at December 31, 2014 . . . . . . . . . . . . —
Comprehensive income, net of tax . . . . . . . . . —
Share-based payment expense . . . . . . . . . . . . —
Exercise of options and vesting of

restricted stock units . . . . . . . . . . . . . . . . . . . . —

Minimum withholding taxes on net share

settlement of stock-based compensation . —

Issuance of common stock upon exercise

of warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Common stock repurchased . . . . . . . . . . . . . . . —
Common stock retired . . . . . . . . . . . . . . . . . . . . . —

F
-
6

Common Stock

Treasury Stock

Shares

Amount

Accumulated
Other
Comprehensive
Income (Loss)

Additional
Paid-in
Capital

Shares

Amount

Accumulated
Deficit

Total
Stockholders’
(Deficit)
Equity

$—
—

— $ —
(732)

(731,606)

$— 5,653,529
—
—

—
—

5,653
—
—

$ —
—

$(402)
(100)
—

$

— 739,016 $(2,472,645) $

(2,445,879) (731,606)

2,446,611

— $(2,472,645)
—
—

$ 6,771,554
—
84,310

7,410 $
—
—

(26,034) $(5,440,934) $ 1,309,837
509,624
509,724
84,310
—

—
—

—

—

—
—
—

19,740

—

20

—

6,010
—
(525,828)

6
—
(526)

—

—

—
—
—

240

(54,575)

—

—

—

—

(6)
—
— 524,222
(2,017,728) (525,828)

—
(2,015,947)
2,018,254

—

—

260

(54,575)

—
—
— (2,015,947)
—
—

Balance at December 31, 2015 . . . . . . . . . . . . —

$— 5,153,451 $5,153

$(502)

$ 4,783,795

5,804 $

(23,727) $(4,931,210) $ (166,491)

See accompanying notes to the consolidated financial statements.

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)
Cash flows from operating activities:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to net cash

provided by operating activities:

For the Years Ended December 31,
2015
2013
2014

$ 509,724

$ 493,241

$ 377,215

Depreciation and amortization . . . . . . . . . . . . . . . . . . . .
Non-cash interest expense, net of amortization of

premium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for doubtful accounts . . . . . . . . . . . . . . . . . . .
Amortization of deferred income related to equity

method investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss on extinguishment of debt and credit

facilities, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on unconsolidated entity investments, net . . . .
Dividend received from unconsolidated entity

investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of assets . . . . . . . . . . . . . . . . . . . . . . .
Loss on change in value of derivatives. . . . . . . . . . . .
Share-based payment expense . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-cash purchase price adjustments . . . . . . .
Changes in operating assets and liabilities:

Receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party, net . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . .
Other long-term assets. . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued expenses . . . . .
Accrued interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . .

272,214

266,423

253,314

7,872
47,237

21,039
44,961

21,698
39,016

(2,776)

(2,776)

(2,776)

—
—

—
(5,547)

190,577
(5,865)

14,788
7,384
—
84,310
365,499
(1,394)

(61,440)
(2,898)
(14,953)
(67,204)
(130,741)
52,696
11,215
145,242
7,276

17,019
—
34,485
78,212
327,461
(3,781)

(72,628)
(5,534)
(4,303)
(1,195)
3,393
(17,191)
38,355
48,645
(7,035)

22,065
—
20,393
68,876
259,787
(207,854)

(15,245)
11,474
40
16,788
3,324
(44,009)
8,131
73,593
12,290

Cash flows from investing activities:

Net cash provided by operating activities .

1,244,051

1,253,244

1,102,832

Additions to property and equipment . . . . . . . . . . . . . . . . . .
Purchases of restricted and other investments . . . . . . . . .
Acquisition of business, net of cash acquired . . . . . . . . . .
Return of capital from investment in unconsolidated

entity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(134,892)
(3,966)
—

(121,646)
—
1,144

(173,617)
(1,719)
(525,352)

—

24,178

—

Net cash used in investing activities . . . . . .

(138,858)

(96,324)

(700,688)

See accompanying notes to the consolidated financial statements.

F-7

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

(in thousands)
Cash flows from financing activities:

For the Years Ended December 31,
2014

2013

2015

Proceeds from exercise of stock options . . . . . . . . . . . .
Taxes paid in lieu of shares issued for stock-based

compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proceeds from long-term borrowings and revolving

credit facility, net of costs . . . . . . . . . . . . . . . . . . . . . . . .
Payment of premiums on redemption of debt . . . . . . . .
Repayment of long-term borrowings and revolving

credit facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of related party long-term borrowings . . . .
Common stock repurchased and retired . . . . . . . . . . . . .

Net cash used in financing activities. . . .
Net (decrease) increase in cash and cash equivalents . . .
Cash and cash equivalents at beginning of period . . . . . . .

$

260

$

331

$

21,968

(54,539)

(37,318)

(46,342)

1,728,571
—

2,406,205
—

3,156,063
(175,453)

(797,117)
—
(2,018,254)

(1,141,079)
(35,886)
147,724

(1,016,420)
—
(2,496,799)

(1,144,001)
12,919
134,805

(1,782,160)
(200,000)
(1,762,360)

(788,284)
(386,140)
520,945

Cash and cash equivalents at end of period . . . . . . . . . . . . .

$

111,838

$

147,724

$

134,805

Supplemental Disclosure of Cash and Non-Cash Flow

Information

Cash paid during the period for:

Interest, net of amounts capitalized . . . . . . . . . . . . . . . . .
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition related costs . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash investing and financing activities:

Capital lease obligations incurred to acquire assets . .
Conversion of Series B preferred stock to common

stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock not yet settled . . . . . . . . . . . . . . . . . . . . . .
Conversion of 7% Exchangeable Notes to common

stock, net of debt issuance and deferred financing
costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Performance incentive payments . . . . . . . . . . . . . . . . . . . .
Goodwill reduced for the exercise and vesting of

certain stock awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase price accounting adjustments to goodwill . .

$
$
$

$

$
$

$
$

$
$

269,925
12,384

$
$
— $

199,424
8,713

$
$
— $

169,781
2,783
2,902

7,487

$

719

$

11,966

— $
$

23,727

— $
$

26,034

1,293
—

— $
— $

502,097

$
— $

45,097
16,900

— $
— $

— $
$

1,698

274
—

See accompanying notes to the consolidated financial statements.

F-8

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars and shares in thousands, except per share amounts)

(1) Business & Basis of Presentation

Business

We transmit music, sports, entertainment, comedy, talk, news, traffic and weather channels, as

well as infotainment services, in the United States on a subscription fee basis through our two
proprietary satellite radio systems. Subscribers can also receive music and other channels, plus
features such as SiriusXM On Demand and MySXM, over our Internet radio service, including
through applications for mobile devices. We are also a leader in providing connected vehicle
services. Our connected vehicle services are designed to enhance the safety, security and driving
experience for vehicle operators while providing marketing and operational benefits to automakers
and their dealers.

We have agreements with every major automaker (“OEMs”) to offer satellite radios in their

vehicles. We also acquire subscribers through marketing to owners and lessees of previously
owned vehicles that include factory-installed satellite radios that are not currently subscribing to our
services. Additionally, we distribute our satellite radios through retailers online and at locations
nationwide and through our website. Satellite radio services are also offered to customers of certain
rental car companies.

Our primary source of revenue is subscription fees, with most of our customers subscribing on

an annual, semi-annual, quarterly or monthly plan. We offer discounts for prepaid, longer term
subscription plans, as well as a multiple subscription discount. We also derive revenue from
activation and other fees, the sale of advertising on select non-music channels, the direct sale of
satellite radios and accessories, and other ancillary services, such as our weather, traffic and data
services.

In certain cases, a subscription to our radio services is included in the sale or lease price of

new or previously owned vehicles. The length of these subscriptions varies but is typically three to
twelve months. We receive payments for these subscriptions from certain automakers. We also
reimburse various automakers for certain costs associated with satellite radios installed in new
vehicles.

Liberty Media Corporation (“Liberty Media”) beneficially owns, directly and indirectly, over 50%
of the outstanding shares of our common stock. As a result, we are a “controlled company” for the
purposes of the NASDAQ corporate governance requirements. Liberty Media owns interests in a
range of media, communications and entertainment businesses.

Basis of Presentation

This Annual Report presents information for Sirius XM Holdings Inc. (“Holdings”). Holdings has

no operations independent of its wholly-owned subsidiary Sirius XM Radio Inc. (“Sirius XM”).

The accompanying consolidated financial statements of Holdings and its subsidiaries have been

prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). All significant
intercompany transactions have been eliminated in consolidation. Certain numbers in our prior
period consolidated financial statements have been reclassified or consolidated to conform to our
current period presentation.

Public companies are required to disclose certain information about their reportable operating

segments. Operating segments are defined as significant components of an enterprise for which
separate financial information is available and is evaluated on a regular basis by the chief operating
decision makers in deciding how to allocate resources to an individual segment and in assessing
performance of the segment. We have determined that we have one reportable segment as our
chief operating decision maker, our Chief Executive Officer, assesses performance and allocates
resources based on the consolidated results of operations of our business.

F-9

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

We have evaluated events subsequent to the balance sheet date and prior to the filing of this

Annual Report for the year ended December 31, 2015 and have determined that no events have
occurred that would require adjustment to our consolidated financial statements. For a discussion of
subsequent events that do not require adjustment to our consolidated financial statements refer to
Note 18.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make

estimates and assumptions that affect the amounts reported in the financial statements and
footnotes. Estimates, by their nature, are based on judgment and available information. Actual
results could differ materially from those estimates. Significant estimates inherent in the preparation
of the accompanying consolidated financial statements include asset impairment, depreciable lives
of our satellites, share-based payment expense, and income taxes.

(2) Acquisitions

On November 4, 2013, we purchased all of the outstanding shares of capital stock of the
connected vehicle business of Agero, Inc. (“Agero”) for $525,352. The transaction was accounted
for using the acquisition method of accounting. During the year ended December 31, 2014, the
purchase price allocation associated with the connected vehicle business of Agero was finalized
resulting in a net decrease in the purchase price of $1,144.

(3) Summary of Significant Accounting Policies

In addition to the significant accounting policies discussed in this Note 3, the following table
includes our significant accounting policies that are described in other notes to our consolidated
financial statements, including the number and page of the note:

Significant Accounting Policy

Note #

Page #

Fair Value Measurements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Method Investments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-Based Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4
8
9
10
11
15
16
17

F-13
F-16
F-17
F-18
F-20
F-26
F-30
F-33

Cash and Cash Equivalents

Our cash and cash equivalents consist of cash on hand, money market funds, certificates of

deposit, in-transit credit card receipts and highly liquid investments purchased with an original
maturity of three months or less.

Revenue Recognition

We derive revenue primarily from subscribers, advertising and direct sales of merchandise.

Revenue from subscribers consists primarily of subscription fees, and to a lesser extent,
revenue from rental car companies and non-refundable activation and other fees. Revenue is
recognized as it is realized or realizable and earned. We recognize subscription fees as our
services are provided. At the time of sale, vehicle owners purchasing or leasing a vehicle with a
subscription to our service typically receive between a three and twelve month prepaid subscription.

F-10

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Prepaid subscription fees received from certain automakers are recorded as deferred revenue and
amortized to revenue ratably over the service period which commences upon retail sale and
activation.

We recognize revenue from the sale of advertising as the advertising is transmitted. Agency

fees are calculated based on a stated percentage applied to gross billing revenue for our
advertising inventory and are reported as a reduction of advertising revenue. We pay certain third
parties a percentage of advertising revenue. Advertising revenue is recorded gross of such revenue
share payments as we are the primary obligor in the transaction. Advertising revenue share
payments are recorded to Revenue share and royalties during the period in which the advertising is
transmitted.

Equipment revenue and royalties from the sale of satellite radios, components and accessories
are recognized upon shipment, net of discounts and rebates. Shipping and handling costs billed to
customers are recorded as revenue. Shipping and handling costs associated with shipping goods to
customers are reported as a component of Cost of equipment.

Other revenue primarily includes U.S. Music Royalty Fees which are recorded as revenue and

as a component of Revenue share and royalties expense. Fees received from subscribers for the
U.S. Music Royalty Fee are recorded as deferred revenue and amortized to revenue ratably over
the service period which coincides with the recognition of the subscriber’s subscription revenue.

We report revenues net of any tax assessed by a governmental authority that is both imposed
on, and concurrent with, a specific revenue-producing transaction between a seller and a customer
in our consolidated statements of comprehensive income.

Accounting Standards Codification 605, Revenue Recognition, provides guidance on how and

when to recognize revenues for arrangements that may involve the delivery or performance of
multiple products, services and/or rights to use assets, such as in our bundled subscription plans.
Revenue arrangements with multiple deliverables are required to be divided into separate units of
accounting if the deliverables in the arrangement meet certain criteria. Consideration must be
allocated at the inception of the arrangement to all deliverables based on their relative selling price,
which has been determined using vendor specific objective evidence of the selling price to self-pay
customers.

Revenue Share

We share a portion of our subscription revenues earned from subscribers with certain
automakers. The terms of the revenue share agreements vary with each automaker, but are
typically based upon the earned audio revenue as reported or gross billed audio revenue. Revenue
share is recorded as an expense in our consolidated statements of comprehensive income and not
as a reduction to revenue.

Programming Costs

Programming costs which are for a specified number of events are amortized on an event-by-

event basis; programming costs which are for a specified season or include programming through a
dedicated channel are amortized over the season or period on a straight-line basis. We allocate a
portion of certain programming costs which are related to sponsorship and marketing activities to
Sales and marketing expense on a straight-line basis over the term of the agreement.

Advertising Costs

Media is expensed when aired and advertising production costs are expensed as incurred.
Advertising production costs include expenses related to marketing and retention activities, including

F-11

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

expenses related to direct mail, outbound telemarketing and email communications. We also incur
advertising production costs related to cooperative marketing and promotional events and
sponsorships. During the years ended December 31, 2015, 2014 and 2013, we recorded advertising
costs of $228,676, $222,962 and $178,364, respectively. These costs are reflected in Sales and
marketing expense in our consolidated statements of comprehensive income.

Subscriber Acquisition Costs

Subscriber acquisition costs consist of costs incurred to acquire new subscribers which include

hardware subsidies paid to radio manufacturers, distributors and automakers, including subsidies
paid to automakers who include a satellite radio and a prepaid subscription to our service in the
sale or lease price of a new vehicle; subsidies paid for chipsets and certain other components used
in manufacturing radios; device royalties for certain radios and chipsets; commissions paid to
retailers and automakers as incentives to purchase, install and activate radios; product warranty
obligations; freight; and provisions for inventory allowance attributable to inventory consumed in our
OEM and retail distribution channels. Subscriber acquisition costs do not include advertising costs,
loyalty payments to distributors and dealers of radios and revenue share payments to automakers
and retailers of radios.

Subsidies paid to radio manufacturers and automakers are expensed upon installation,

shipment, receipt of product or activation and are included in Subscriber acquisition costs because
we are responsible for providing the service to the customers. Commissions paid to retailers and
automakers are expensed upon either the sale or activation of radios. Chipsets that are shipped to
radio manufacturers and held on consignment are recorded as inventory and expensed as
Subscriber acquisition costs when placed into production by radio manufacturers. Costs for chipsets
not held on consignment are expensed as Subscriber acquisition costs when the automaker
confirms receipt.

Research & Development Costs

Research and development costs are expensed as incurred and primarily include the cost of
new product development, chipset design, software development and engineering. During the years
ended December 31, 2015, 2014 and 2013, we recorded research and development costs of
$54,933, $54,109 and $50,564, respectively. These costs are reported as a component of
Engineering, design and development expense in our consolidated statements of comprehensive
income.

Recent Accounting Pronouncements

In November 2015, the Financial Accounting Standards Board (“FASB”) issued Accounting
Standards Update (“ASU”) 2015-17, Income Taxes—Balance Sheet Reclassification of Deferred
Taxes (Topic 740). This ASU requires that deferred tax liabilities and assets be classified as
noncurrent in a classified statement of financial position. The current requirement that deferred tax
liabilities and assets of a tax-paying component of an entity be offset and presented as a single
amount is not affected by the amendments in this update. The amendments in this update are
effective for financial statements issued for annual periods beginning after December 15, 2016, and
interim periods within those annual periods. Early adoption is permitted and the amendments may
be applied either prospectively to all deferred tax liabilities and assets or retrospectively to all
periods presented. We early adopted this ASU in the fourth quarter of 2015 on a prospective basis
and included the current portion of deferred tax assets within the non-current portion of deferred tax
assets within our consolidated balance sheets. We did not adjust our prior period consolidated
balance sheet as a result of the adoption of this ASU.

F-12

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

In April 2015, the FASB issued ASU 2015-03, Interest—Imputation of Interest (Subtopic
835-30), and, in August 2015, the FASB issued ASU 2015-15, Presentation and Subsequent
Measurement of Debt Issuance Costs Associated with Line-of-Credit Arrangements. These ASUs
require debt issuance costs related to a recognized debt liability to be presented in the balance
sheet as a direct deduction from the carrying amount of that debt consistent with debt discounts.
The presentation and subsequent measurement of debt issuance costs associated with lines of
credit, may be presented as an asset and amortized ratably over the term of the line of credit
arrangement, regardless of whether there are outstanding borrowings on the arrangement. The
recognition and measurement guidance for debt issuance costs are not affected by these ASUs.
These ASUs are effective for financial statements issued for fiscal years beginning after December
15, 2015 and interim periods within those years. Early adoption is permitted for financial statements
that have not been previously issued, and retrospective application is required for each balance
sheet presented. We early adopted these ASUs in the fourth quarter of 2015, and debt issuance
costs previously recorded as an asset, other than those related to our Credit Facility, in the amount
of $7,155 and $6,444 for the years ended December 31, 2015 and 2014, respectively, have been
reclassified as a reduction to our debt liability within our consolidated balance sheets.

In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers

(Topic 606). This ASU is a comprehensive new revenue recognition model that requires a company
to recognize revenue to depict the transfer of goods or services to a customer at an amount that
reflects the consideration it expects to receive in exchange for those goods or services. This ASU
also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and
cash flows arising from customer contracts, including significant judgments and changes in
judgments and assets recognized from costs incurred to obtain or fulfill a contract. In August 2015,
the FASB issued ASU 2015-14 which amended the effective date of this ASU to fiscal years
beginning after December 15, 2017, and early adoption is permitted only for fiscal years beginning
after December 15, 2016. Accordingly, we plan to adopt this ASU on January 1, 2018. Companies
may use either a full retrospective or a modified retrospective approach to adopt this ASU. We are
currently evaluating the impact of the adoption of this ASU on our consolidated financial statements.

(4) Fair Value Measurements

The fair value of a financial instrument is the amount at which the instrument could be
exchanged in an orderly transaction between market participants. As of December 31, 2015 and
2014, the carrying amounts of cash and cash equivalents, receivables, and accounts payable
approximated fair value due to the short-term nature of these instruments. ASC 820, Fair Value
Measurements and Disclosures, establishes a fair value hierarchy for input into valuation techniques
as follows:

i. Level 1 input: unadjusted quoted prices in active markets for identical instrument;

ii. Level 2 input: observable market data for the same or similar instrument but not Level 1,
including quoted prices for identical or similar assets or liabilities in markets that are not
active or other inputs that are observable or can be corroborated by observable market data
for substantially the full term of the assets or liabilities; and

iii. Level 3 input: unobservable inputs developed using management’s assumptions about the

inputs used for pricing the asset or liability.

Investments are periodically reviewed for impairment and an impairment is recorded whenever

declines in fair value below carrying value are determined to be other than temporary. In making
this determination, we consider, among other factors, the severity and duration of the decline as
well as the likelihood of a recovery within a reasonable timeframe.

F-13

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Our assets and liabilities measured at fair value were as follows:

December 31, 2015

December 31, 2014

Level 1

Level 2

Level 3

Total Fair
Value

Level 1

Level 2

Level 3

Total Fair
Value

Assets:

Sirius XM
Canada Holdings
Inc. (“Sirius XM
Canada”)—
investment(a) . . . . . $141,850

Liabilities:

— — $ 141,850 $246,500

— — $ 246,500

Debt(b) . . . . . . . . . . . $

— $5,649,173 — $5,649,173 $

— $4,613,044 — $4,613,044

(a) This amount approximates fair value. The carrying value of our investment in Sirius XM Canada

was $0 and $2,654 as of December 31, 2015 and 2014, respectively.

(b) The fair value for non-publicly traded instruments is based upon estimates from a market maker
and brokerage firm. Refer to Note 13 for information related to the carrying value of our debt as
of December 31, 2015 and 2014.

(5) Earnings per Share

Basic net income per common share is calculated by dividing the income available to common

stockholders by the weighted average common shares outstanding during each reporting period.
Diluted net income per common share adjusts the weighted average number of common shares
outstanding for the potential dilution that could occur if common stock equivalents (convertible debt,
preferred stock, warrants, stock options and restricted stock units) were exercised or converted into
common stock, calculated using the treasury stock method.

In 2013, we utilized the two-class method in calculating basic net income per common share,
as our Series B Preferred Stock was considered to be participating securities through January 18,
2013. On January 18, 2013, Liberty Media converted its remaining 6,250 outstanding shares of our
Series B Preferred Stock into 1,293,509 shares of common stock. We had no participating
securities during the years ended December 31, 2015 and 2014.

Common stock equivalents of 151,112 for the year ended December 31, 2015, and 132,162

and 365,177 for the years ended December 31, 2014 and 2013, respectively, were excluded from
the calculation of diluted net income per common share as the effect would have been anti-dilutive.

F-14

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Numerator:
Net income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocation of undistributed income to Series B Preferred

Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income available to common stockholders for basic net
income per common share. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Add back:

Allocation of undistributed income to Series B Preferred

Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income available to common stockholders for diluted

For the Years Ended December 31,
2015
2013
2014

$ 509,724

$ 493,241

$ 377,215

—

—

(3,825)

$ 509,724

$ 493,241

$ 373,390

—

—

3,825

net income per common share . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 509,724

$ 493,241

$ 377,215

Denominator:
Weighted average common shares outstanding for basic

net income per common share(a) . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average impact of assumed Series B Preferred
Stock conversion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average impact of dilutive equity instruments. . .
Weighted average shares for diluted net income per

5,375,707

5,788,944

6,227,646

—
59,459

—
73,076

63,789
93,356

common share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,435,166

5,862,020

6,384,791

Net income per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.09

0.09

$

$

0.09

0.08

$

$

0.06

0.06

(a) The 7% Exchangeable Senior Subordinated Notes due 2014 (the “Exchangeable Notes”) were

fully converted into shares of our common stock as of December 1, 2014. During the year ended
December 31, 2013, the common stock reserved for conversion in connection with the
Exchangeable Notes were considered to be anti-dilutive in our calculation of diluted net income
per share.

(6) Receivables, net

Receivables, net includes customer accounts receivable, receivables from distributors and other

receivables.

Customer accounts receivable, net, includes receivables from our subscribers and advertising

customers and is stated at amounts due, net of an allowance for doubtful accounts. Our allowance
for doubtful accounts is based upon our assessment of various factors. We consider historical
experience, the age of the receivable balances, current economic conditions and other factors that
may affect the counterparty’s ability to pay. Bad debt expense is included in Customer service and
billing expense in our consolidated statements of comprehensive income.

Receivables from distributors primarily include billed and unbilled amounts due from OEMs for

services included in the sale or lease price of vehicles, as well as billed amounts due from
wholesale distributors of our satellite radios. Other receivables primarily include amounts due from
manufacturers of our radios, modules and chipsets where we are entitled to subsidies and royalties
based on the number of units produced. We have not established an allowance for doubtful
accounts for our receivables from distributors or other receivables as we have historically not
experienced any significant collection issues with OEMs or other third parties.

F-15

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Receivables, net consists of the following:

Gross customer accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Receivables from distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total receivables, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2015

December 31,
2014

$ 98,740
(6,118)
$ 92,622

120,012
22,148
$234,782

$101,634
(7,815)
$ 93,819

105,731
21,029
$220,579

(7) Inventory, net

Inventory consists of finished goods, refurbished goods, chipsets and other raw material
components used in manufacturing radios. Inventory is stated at the lower of cost or market. We
record an estimated allowance for inventory that is considered slow moving or obsolete or whose
carrying value is in excess of net realizable value. The provision related to products purchased for
resale in our direct to consumer distribution channel and components held for resale by us is
reported as a component of Cost of equipment in our consolidated statements of comprehensive
income. The provision related to inventory consumed in our OEM and retail distribution channel is
reported as a component of Subscriber acquisition costs in our consolidated statements of
comprehensive income.

Inventory, net consists of the following:

Raw materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for obsolescence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total inventory, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,085
21,159
(9,949)
$22,295

$ 12,150
17,971
(10,724)
$ 19,397

December 31,
2015

December 31,
2014

(8) Goodwill

Goodwill represents the excess of the purchase price over the estimated fair value of the net
tangible and identifiable intangible assets acquired in business combinations. Our annual impairment
assessment of our single reporting unit is performed as of the fourth quarter of each year, and an
assessment is performed at other times if an event occurs or circumstances change that would
more likely than not reduce the fair value of the asset below its carrying value. Step one of the
impairment assessment compares the fair value to its carrying value and if the fair value exceeds
its carrying value, goodwill is not impaired. If the carrying value exceeds the fair value, the implied
fair value of goodwill is compared to the carrying value of goodwill. If the implied fair value exceeds
the carrying value then goodwill is not impaired; otherwise, an impairment loss will be recorded by
the amount the carrying value exceeds the implied fair value. At the date of our annual assessment
for 2015 and 2014, the fair value of our single reporting unit substantially exceeded its carrying
value and therefore was not at risk of failing step one of ASC 350-20, Goodwill. ASC 350-35 states
that if the carrying amount of the reporting unit is zero or negative, the second step of the
impairment test shall be performed to measure the amount of impairment loss, if any, when it is
more likely than not that a goodwill impairment exists based on adverse qualitative factors.
Subsequent to our annual assessment performed in the fourth quarter of 2015, we were not aware
of any adverse qualitative factors that would indicate any impairment to our goodwill as of
December 31, 2015.

F-16

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

No impairment losses were recorded for goodwill during the years ended December 31, 2015,

2014 and 2013. As of December 31, 2015, the cumulative balance of goodwill impairments
recorded since the July 2008 merger (the “Merger”) between our wholly owned subsidiary, Vernon
Merger Corporation, and XM Satellite Radio Holdings Inc. (“XM”), was $4,766,190, which was
recognized during the year ended December 31, 2008.

(9) Intangible Assets

Our intangible assets include the following:

December 31, 2015

December 31, 2014

Weighted
Average
Useful Lives

Gross
Carrying
Value

Accumulated
Amortization

Net
Carrying
Value

Gross
Carrying
Value

Accumulated
Amortization

Net
Carrying
Value

Indefinite life intangible

assets:

FCC licenses . . . . . . .
Trademark . . . . . . . . . .

Indefinite
Indefinite

$2,083,654
250,000

$

— $2,083,654 $2,083,654
250,000
—

250,000

$

— $2,083,654
250,000
—

Definite life intangible

assets:

Subscriber

relationships . . . . . .
OEM relationships. . .
Licensing

agreements . . . . . . .
Proprietary software .
Developed

technology . . . . . . . .
Leasehold interests. .

Total intangible

assets . . . . . . . . . .

9 years
15 years

12 years
8 years

10 years
7.4 years

380,000
220,000

(336,822)
(31,778)

43,178
188,222

380,000
220,000

(305,755)
(17,111)

45,289
27,215

2,000
132

(26,977)
(17,752)

(1,483)
(132)

18,312
9,463

517
—

45,289
27,215

2,000
132

(23,290)
(15,691)

(1,283)
(114)

74,245
202,889

21,999
11,524

717
18

$3,008,290

$(414,944)

$2,593,346 $3,008,290

$(363,244)

$2,645,046

Indefinite Life Intangible Assets

We have identified our FCC licenses and the XM trademark as indefinite life intangible assets
after considering the expected use of the assets, the regulatory and economic environment within
which they are used and the effects of obsolescence on their use.

We hold FCC licenses to operate our satellite digital audio radio service and provide ancillary

services. The following table outlines the years in which each of our satellite licenses expires:

FCC satellite licenses

SIRIUS FM-1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIRIUS FM-6. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expiration
year

2017
2017
2017
2017
2022
2021
2022
2018

Our XM-1 satellite is operating under Special Temporary Authority from the FCC and is in the
process of being de-orbited. Prior to expiration of our FCC licenses, we are required to apply for a
renewal of our FCC licenses. The renewal and extension of our licenses, including temporary
licenses, is reasonably certain at minimal cost, which is expensed as incurred. Each of the FCC

F-17

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

licenses authorizes us to use the radio spectrum, which is a renewable, reusable resource that
does not deplete or exhaust over time.

ASU 2012-02, Testing Indefinite-Lived Intangible Assets for Impairment, established an option

to first perform a qualitative assessment to determine whether it is more likely than not that an
asset is impaired. If the qualitative assessment supports that it is more likely than not that the fair
value of the asset exceeds its carrying value, a quantitative impairment test is not required. If the
qualitative assessment does not support the fair value of the asset, then a quantitative assessment
is performed. Our annual impairment assessment of our indefinite intangible assets is performed as
of the fourth quarter of each year. An assessment is performed at other times if an event occurs or
circumstances change that would more likely than not reduce the fair value of the asset below its
carrying value. If the carrying value of the intangible assets exceeds its fair value, an impairment
loss is recognized in an amount equal to that excess.

We completed qualitative assessments of our FCC licenses and XM trademark during the

fourth quarter of 2015, 2014 and 2013. As of the date of our annual assessment for 2015, 2014
and 2013, our qualitative impairment assessment of the fair value of our indefinite intangible assets
indicated that such assets substantially exceeded their carrying value and therefore was not at risk
of impairment. No impairments were recorded for intangible assets with indefinite lives during the
years ended December 31, 2015, 2014, and 2013.

Definite Life Intangible Assets

Definite-lived intangible assets are amortized over their respective estimated useful lives to their

estimated residual values, in a pattern that reflects when the economic benefits will be consumed,
and are reviewed for impairment under the provisions of ASC 360-10-35, Property, Plant and
Equipment/Overall/Subsequent Measurement. We review intangible assets subject to amortization
for impairment whenever events or circumstances indicate that the carrying amount of an asset may
not be recoverable. If the sum of the expected cash flows, undiscounted and without interest, is
less than the carrying amount of the asset, an impairment loss is recognized as the amount by
which the carrying amount of the asset exceeds its fair value. No impairment was recorded to our
intangible assets with definite lives in 2015, 2014 or 2013.

Amortization expense for all definite life intangible assets was $51,700, $55,016 and $50,011

for the years ended December 31, 2015, 2014 and 2013, respectively. Expected amortization
expense for each of the fiscal years 2016 through 2020 and for periods thereafter is as follows:

Years ending December 31,

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$ 48,545
34,882
19,463
19,026
18,446
119,330

Total definite life intangible assets, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$259,692

(10) Property and Equipment

Property and equipment, including satellites, are stated at cost, less accumulated depreciation.

Equipment under capital leases is stated at the present value of minimum lease payments.

F-18

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Depreciation is calculated using the straight-line method over the following estimated useful life of
the asset:

Satellite system . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terrestrial repeater network . . . . . . . . . . . . . . . .
Broadcast studio equipment . . . . . . . . . . . . . . . .
Capitalized software and hardware. . . . . . . . . .
Satellite telemetry, tracking and control
facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures, equipment and other . . . . .
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . .

2–15 years
5–15 years
3–15 years
3–7 years

3–15 years
2–7 years
20 or 30 years
Lesser of useful life or remaining lease term

We review long-lived assets, such as property and equipment, for impairment whenever events
or changes in circumstances indicate the carrying amount may not be recoverable. Recoverability of
assets to be held and used is measured by a comparison of the carrying amount of an asset to
estimated undiscounted future cash flows expected to be generated by the asset. If the carrying
amount of an asset exceeds the estimated future cash flows, an impairment charge is recognized
for the amount by which the carrying amount exceeds the fair value of the asset. We did not record
any impairments during the years ended December 31, 2015, 2014 or 2013.

Property and equipment, net, consists of the following:

Satellite system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terrestrial repeater network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Broadcast studio equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software and hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Satellite telemetry, tracking and control facilities . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures, equipment and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Building. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total property and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2015

December 31,
2014

$ 2,388,000
117,127
49,407
70,888
466,464
75,440
81,871
38,411
60,487
101,324
3,449,419
(2,034,018)

$ 2,397,611
108,341
48,677
61,306
340,738
71,268
78,237
38,411
59,373
155,716
3,359,678
(1,849,566)

Property and equipment, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,415,401

$ 1,510,112

Construction in progress consists of the following:

December 31,
2015

December 31,
2014

Satellite system . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terrestrial repeater network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 12,912
25,578
37,064
25,770

Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$101,324

$ 12,912
48,406
77,755
16,643

$155,716

Depreciation expense on property and equipment was $220,514, $211,407, $203,303 for the

years ended December 31, 2015, 2014 and 2013, respectively. We retired property and equipment
of $43,833, $19,398 and $16,039 during the years ended December 31, 2015, 2014 and 2013,
respectively, which included the retirement of our XM-1 and XM-2 satellites in 2015 and 2014,

F-19

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

respectively. We recognized a loss on disposal of assets of $7,384 during the year ended
December 31, 2015, which related to the disposal of certain obsolete terrestrial repeaters and
related parts. We did not recognize any loss on disposal of assets during the years ended
December 31, 2014 and 2013.

Satellites

We currently own a fleet of eight operating satellites. We are in the process of de-orbiting
XM-1, a satellite that is no longer in use and has also reached the end of its operational life. The
chart below provides certain information on our operating satellites:

Satellite Description

Estimated
End of
Depreciable
Life

Year Delivered

FM-1* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-2* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-3* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FM-6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
XM-5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2000
2000
2000
2009
2013
2005
2006
2010

2013
2013
2015
2024
2028
2020
2021
2025

* Satellite was fully depreciated and was still in operation as of December 31, 2015.

(11) Related Party Transactions

In the normal course of business, we enter into transactions with related parties. Our related

parties include:

Liberty Media

Liberty Media has beneficially owned over 50% of our outstanding common stock since January

2013 and has two executives and one of its directors on our board of directors. Gregory B. Maffei,
the President and Chief Executive Officer of Liberty Media, is the Chairman of our board of
directors.

On October 9, 2013, we entered into an agreement with Liberty Media to repurchase $500,000
of our common stock from Liberty Media. Pursuant to that agreement, we repurchased $160,000 of
our common stock from Liberty Media in 2013 and in April 2014, we completed the final purchase
installment under this share repurchase agreement and repurchased the remaining $340,000 of our
shares of common stock from Liberty Media at a price of $3.66 per share. As there were certain
terms in the forward purchase contract that could have caused the obligation to not be fulfilled, the
instrument was recorded as a liability and was marked to fair value with $34,485 and $20,393
recorded to Loss on change in value of derivatives within our consolidated statements of
comprehensive income during the years ended December 31, 2014 and 2013, respectively.

During the years ended December 31, 2014 and 2013, we recognized $1,025 and $13,514 in
Interest expense, respectively, associated with the portion of the Exchangeable Notes, the 7.625%
Senior Notes due 2018 and the 8.75% Senior Notes due 2015 held by Liberty Media through
November 2014, October 2013 and August 2013, respectively.

F-20

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Sirius XM Canada

We hold an equity method investment in Sirius XM Canada. We own approximately 47,300 of

Sirius XM Canada’s Class A shares on a converted basis, representing an approximate 37% equity
interest and an approximate 25% voting interest. We primarily provide programming and content
services to Sirius XM Canada and are reimbursed from Sirius XM Canada for certain product
development costs, production and distribution of chipset radios, as well as for information
technology and streaming support costs.

Investments in which we have the ability to exercise significant influence but not control are

accounted for pursuant to the equity method of accounting. We recognize our proportionate share
of earnings or losses of Sirius XM Canada as they occur as a component of Interest and
investment income in our consolidated statements of comprehensive income on a one month lag.

The difference between our investment and our share of the fair value of the underlying net

assets of Sirius XM Canada is first allocated to either finite-lived intangibles or indefinite-lived
intangibles and the balance is attributed to goodwill. We follow ASC 350, Intangibles—Goodwill and
Other, which requires that equity method finite-lived intangibles be amortized over their estimated
useful life while indefinite-lived intangibles and goodwill are not amortized. The amortization of
equity method finite-lived intangible assets is recorded in Interest and investment income in our
consolidated statements of comprehensive income. We periodically evaluate our equity method
investments to determine if there has been an other-than-temporary decline in fair value below
carrying value. Equity method finite-lived intangibles, indefinite-lived intangibles and goodwill are
included in the carrying amount of the investment.

We had the following related party balances associated with Sirius XM Canada:

December 31,
2015

December 31,
2014

Related party current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Related party long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,941
—
$
$ 2,840
$10,795

$ 4,344
$ 3,000
$ 4,340
$13,635

Our related party current asset balances primarily consist of activation fees and programming
and chipset costs for which we are reimbursed. Our related party long-term asset balance in 2014
primarily included our investment balance in Sirius XM Canada. Our related party liabilities as of
December 31, 2015 and 2014 included $2,776 for the current portion of deferred revenue and
$10,639 and $13,415, respectively, for the long-term portion of deferred revenue recorded as of the
Merger date related to agreements with XM Canada, now Sirius XM Canada. These costs are
being amortized on a straight line basis through 2020.

We recorded the following revenue and other income associated with Sirius XM Canada in our

consolidated statements of comprehensive income:

For the Years Ended December 31,
2014

2015

2013

Revenue(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income

$56,397

$49,691

$48,935

Share of net earnings(b). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$12,645

— $ 7,889
$ 7,628

$ 5,865
—
$

(a) Under our agreements with Sirius XM Canada, we currently receive a percentage-based royalty

of 10% and 15% for certain types of subscription revenue earned by Sirius XM Canada for Sirius
and XM platforms, respectively; and additional royalties for premium services and royalties for
activation fees and reimbursements for other charges. We record revenue from Sirius XM

F-21

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Canada as Other revenue in our consolidated statements of comprehensive income. The license
and services agreement entered into with Sirius Canada will expire in 2017. The license
agreement entered into with XM Canada will expire in 2020.

(b) We recognize our proportionate share of earnings or losses of Sirius XM Canada as they occur
as a component of Other income in our consolidated statements of comprehensive income on a
one month lag. This amount included amortization related to the equity method intangible assets
of $363 and $1,454 for the years ended December 31, 2014 and 2013, respectively, and for
2014, this also included a gain of $1,251 related to the fair value received in excess of the
carrying value associated with the redemption of our investment in Sirius XM Canada’s 8%
convertible unsecured subordinated debentures in February 2014. As of December 31, 2015, we
had $840 in losses related to our investment in Sirius XM Canada that we had not recorded in
our consolidated financial statements since our investment balance is zero. Future equity income
will be offset by these losses prior to recording equity income in our results.

(c) Sirius XM Canada paid gross dividends to us of $15,645, $43,492 and $16,796 during the years
ended December 31, 2015, 2014 and 2013, respectively. These dividends were first recorded as
a reduction to our investment balance in Sirius XM Canada to the extent a balance existed and
then as Other income for the remaining portion.

(12) Investments

Long Term Restricted Investments

Restricted investments relate to reimbursement obligations under letters of credit issued for the
benefit of lessors of certain of our office space. As of December 31, 2015 and 2014, our Long-term
restricted investments were $9,888 and $5,922, respectively. During the year ended December 31,
2015, we increased our letters of credit by $3,966 associated with leased office space.

(13) Debt

Our debt as of December 31, 2015 and 2014 consisted of the following:

Issuer /
Borrower

Issued

Debt

Maturity
Date

Interest
Payable

Sirius XM(b) . . . . . May 2013

4.25% Senior Notes
(the “4.25% Notes”)

May 15,
2020

Sirius XM(b) . . . . . September

2013

5.875% Senior Notes
(the “5.875% Notes”)

October 1,
2020

Sirius XM(b) . . . . . August 2013 5.75% Senior Notes
(the “5.75% Notes”)

August 1,
2021

Sirius XM(b) . . . . . May 2013

4.625% Senior Notes
(the “4.625% Notes”)

May 15,
2023

Sirius XM(b) . . . . . May 2014

6.00% Senior Notes
(the “6.00% Notes”)

July 15,
2024

Sirius XM(b)(c) . . . March 2015 5.375% Senior Notes
(the “5.375% Notes”)

April 15,
2025

semi-annually
on May 15 and
November 15
semi-annually
on April 1 and
October 1

semi-annually
on February 1
and August 1

semi-annually
on May 15 and
November 15
semi-annually
on January 15
and July 15

semi-annually
on April 15
and October
15

Principal
Amount at
December 31,
2015

Carrying value(a) at

December 31,
2015

December 31,
2014

$ 500,000

$ 496,282

$ 495,529

650,000

644,720

643,790

600,000

595,720

595,091

500,000

495,602

495,116

1,500,000

1,485,196

1,483,918

1,000,000

989,446

—

F-22

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Issuer /
Borrower

Issued

Debt

Sirius XM(b)(d) . . . August 2012 5.25% Senior

Sirius XM(e) . . . . . December

2012

Secured Notes (the
“5.25% Notes”)

Senior Secured
Revolving Credit
Facility (the “Credit
Facility”)

Maturity
Date

Interest
Payable

August 15,
2022

semi-annually
on February 15
and August 15

June 16,
2020

variable fee
paid quarterly

Principal
Amount at
December 31,
2015

Carrying value(a) at

December 31,
2015

December 31,
2014

400,000

395,675

395,147

1,750,000

340,000

380,000

Sirius XM. . . . . . . Various

Capital leases

Various

n/a

n/a

12,892

12,754

Total Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: total current maturities . . . . . . . . . . . . . . . . . . .

Less: total deferred financing costs for Notes . . .

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,455,533

4,501,345

4,764

7,155

7,482

6,444

$5,443,614

$4,487,419

(a) The carrying value of the obligations is net of any remaining unamortized original issue discount.

(b) Substantially all of our domestic wholly-owned subsidiaries have guaranteed these notes.

(c) In March 2015, Sirius XM issued $1,000,000 aggregate principal amount of 5.375% Senior Notes

due 2025, with an original issuance discount of $11,250.

(d) The liens securing the 5.25% Notes are equal and ratable to the liens granted to secure the

Credit Facility.

(e) In December 2012, Sirius XM entered into a five-year Credit Facility with a syndicate of financial
institutions for $1,250,000. In June 2015, Sirius XM entered into an amendment to increase the
total borrowing capacity under the Credit Facility to $1,750,000 and to extend the maturity to
June 2020. Sirius XM’s obligations under the Credit Facility are guaranteed by certain of its
material domestic subsidiaries and are secured by a lien on substantially all of Sirius XM’s
assets and the assets of its material domestic subsidiaries. Interest on borrowings is payable on
a monthly basis and accrues at a rate based on LIBOR plus an applicable rate. Sirius XM is
also required to pay a variable fee on the average daily unused portion of the Credit Facility
which is payable on a quarterly basis. The variable rate for the unused portion of the Credit
Facility was 0.30% per annum as of December 31, 2015. As of December 31, 2015, $1,410,000
was available for future borrowing under the Credit Facility. Sirius XM’s outstanding borrowings
under the Credit Facility are classified as Long-term debt within our consolidated balance sheets
due to the long-term maturity of this debt.

Retired and Converted Debt

During the year ended December 31, 2014, $502,370 in principal amount of the Exchangeable

Notes were converted, resulting in the issuance of 272,856 shares of our common stock. No loss
was recognized as a result of this conversion.

During the year ended December 31, 2013, we purchased $800,000 of our then outstanding
8.75% Senior Notes due 2015, for an aggregate purchase price, including premium and interest, of
$927,860. We recognized $104,818 to Loss on extinguishment of debt and credit facilities, net,
consisting primarily of unamortized discount, deferred financing fees and repayment premium, as a
result of this transaction.

During the year ended December 31, 2013, we also purchased $700,000 of our then

outstanding 7.625% Senior Notes due 2018, for an aggregate purchase price, including premium

F-23

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

and interest, of $797,830. We recognized $85,759 to Loss on extinguishment of debt and credit
facilities, net, consisting primarily of unamortized discount, deferred financing fees and repayment
premium, as a result of this transaction.

Covenants and Restrictions

Under the Credit Facility, Sirius XM, our wholly-owned subsidiary, must comply with a debt
maintenance covenant that it not exceed a total leverage ratio, calculated as consolidated total debt
to consolidated operating cash flow, of 5.0 to 1.0. The Credit Facility generally requires compliance
with certain covenants that restrict Sirius XM’s ability to, among other things, (i) incur additional
indebtedness, (ii) incur liens, (iii) pay dividends or make certain other restricted payments,
investments or acquisitions, (iv) enter into certain transactions with affiliates, (v) merge or
consolidate with another person, (vi) sell, assign, lease or otherwise dispose of all or substantially
all of Sirius XM’s assets, and (vii) make voluntary prepayments of certain debt, in each case
subject to exceptions.

The indentures governing Sirius XM’s notes restrict Sirius XM’s non-guarantor subsidiaries’
ability to create, assume, incur or guarantee additional indebtedness without such non-guarantor
subsidiary guaranteeing each such series of notes on a pari passu basis. The indentures governing
the notes also contain covenants that, among other things, limit Sirius XM’s ability and the ability of
its subsidiaries to create certain liens; enter into sale/leaseback transactions; and merge or
consolidate.

Under Sirius XM’s debt agreements, the following generally constitute an event of default: (i) a

default in the payment of interest; (ii) a default in the payment of principal; (iii) failure to comply with
covenants; (iv) failure to pay other indebtedness after final maturity or acceleration of other
indebtedness exceeding a specified amount; (v) certain events of bankruptcy; (vi) a judgment for
payment of money exceeding a specified aggregate amount; and (vii) voidance of subsidiary
guarantees, subject to grace periods where applicable. If an event of default occurs and is
continuing, our debt could become immediately due and payable.

At December 31, 2015 and 2014, we were in compliance with our debt covenants.

(14) Stockholders’ Equity

Common Stock, par value $0.001 per share

We are authorized to issue up to 9,000,000 shares of common stock. There were 5,153,451
and 5,653,529 shares of common stock issued and 5,147,647 and 5,646,119 shares outstanding on
December 31, 2015 and 2014, respectively.

As of December 31, 2015, 354,569 shares of common stock were reserved for issuance in
connection with incentive stock based awards and common stock to be granted to members of our
board of directors, employees and third parties.

Stock Repurchase Program

Since December 2012, our board of directors approved for repurchase an aggregate of

$8,000,000 of our common stock. Our board of directors did not establish an end date for this stock
repurchase program. Shares of common stock may be purchased from time to time on the open
market, pursuant to pre-set trading plans meeting the requirements of Rule 10b5-1 under the
Exchange Act, in privately negotiated transactions, including transactions with Liberty Media and its
affiliates, or otherwise. As of December 31, 2015, our cumulative repurchases since December
2012 under our stock repurchase program totaled 1,783,496 shares for $6,301,140, and $1,698,860
remained available under our stock repurchase program.

F-24

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

The following table summarizes our share repurchase activity for the years ended:

Share Repurchase Type

December 31, 2015
Amount

Shares

December 31, 2014
Amount

Shares

December 31, 2013
Amount

Shares

Open Market and Privately

Negotiated Repurchases(a). . . . . 524,222 $2,015,947 422,965 $1,426,428 476,546 $1,602,360
160,000
—
—

Liberty Media(b) . . . . . . . . . . . . . . . . .
May 2014 ASR Agreement(c) . . . .
August 2014 ASR Agreement(d) . .

— 92,889
— 151,846
— 71,316

340,000
506,404
250,000

43,712
—
—

—
—
—

Total Repurchases. . . . . . . . . . 524,222 $2,015,947 739,016 $2,522,832 520,258 $1,762,360

(a) As of December 31, 2015, $23,727 of common stock repurchases had not settled, nor been
retired, and were recorded as Treasury stock within our consolidated balance sheets and
consolidated statements of stockholders’ (deficit) equity.

(b) On October 9, 2013, we entered into an agreement to repurchase $500,000 of our common
stock from Liberty Media. Pursuant to this agreement, we repurchased 43,712 shares of our
common stock for $160,000 from Liberty Media in 2013. In April 2014, we completed the final
purchase installment and repurchased 92,889 shares of our common stock for $340,000 from
Liberty Media at a price of $3.66 per share. As there were certain terms in the forward purchase
contract with Liberty Media that could have caused the obligation not to be fulfilled, the
instrument was classified as a liability and was marked to fair value with any gain or loss
recorded to our consolidated statements of comprehensive income. We recognized $34,485 and
$20,393 to Loss on change in value of derivatives in our consolidated statements of
comprehensive income during the years ended December 31, 2014 and 2013, respectively.

(c) In May 2014, we entered into an accelerated share repurchase agreement (the “May 2014 ASR
Agreement”) under which we prepaid $600,000 to a third-party financial institution to repurchase
our common stock. Under the May 2014 ASR Agreement, we received 151,846 shares of our
common stock which were retired upon receipt and the counterparty returned to us $93,596 for
the unused portion of the original prepayment.

(d) In August 2014, we entered into an accelerated share repurchase agreement (the “August 2014

ASR Agreement”) under which we prepaid $250,000 to a third-party financial institution to
repurchase our common stock. Under the August 2014 ASR Agreement, we received an
aggregate of 71,316 shares of our common stock that were retired upon receipt.

Share Lending Arrangements

To facilitate the offering of the Exchangeable Notes, we entered into share lending agreements

with Morgan Stanley Capital Services Inc. and UBS AG London Branch in July 2008. All loaned
shares were returned to us as of October 2011, and the share lending agreements were
terminated.

We recorded interest expense related to the amortization of the costs associated with the share
lending arrangement and other issuance costs for our Exchangeable Notes of $12,701 and $12,745
for the years ended December 31, 2014 and 2013, respectively. These costs were fully amortized
as of December 31, 2014 as the Exchangeable Notes matured on December 1, 2014.

Preferred Stock, par value $0.001 per share

We are authorized to issue up to 50,000 shares of undesignated preferred stock with a

liquidation preference of $0.001 per share. In January 2013, Liberty Media converted its remaining

F-25

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

shares of the Series B Preferred Stock into 1,293,509 shares of our common stock. There were no
shares of preferred stock issued or outstanding as of December 31, 2015 and 2014.

Warrants

As of December 31, 2015, there were no warrants outstanding. We have issued warrants to
purchase shares of our common stock in connection with distribution and programming agreements.
As of December 31, 2014, 16,667 warrants were outstanding and fully vested. During the year
ended December 31, 2015, these warrants with an exercise price of $2.50 per share were
exercised on a net settlement basis, resulting in the issuance of 6,010 shares of our common stock.
Except for an insignificant amount of warrant expense associated with the extension of the warrants
during the three months ended March 31, 2015, we did not incur warrant related expenses during
the years ended December 31, 2015, 2014 and 2013. Warrants were included in our calculation of
diluted net income per common share as the effect was dilutive for the years ended December 31,
2014 and 2013.

(15) Benefit Plans

We recognized share-based payment expense of $84,310, $78,212 and $68,876 for the years

ended December 31, 2015, 2014 and 2013, respectively.

We account for equity instruments granted to employees in accordance with ASC 718,

Compensation—Stock Compensation. ASC 718 requires all share-based compensation payments to
be recognized in the financial statements based on fair value. ASC 718 requires forfeitures to be
estimated at the time of grant and revised in subsequent periods if actual forfeitures differ from
initial estimates. We use the Black-Scholes-Merton option-pricing model to value stock option
awards and have elected to treat awards with graded vesting as a single award. Share-based
compensation expense is recognized ratably over the requisite service period, which is generally the
vesting period, net of forfeitures. We measure restricted stock awards and units using the fair
market value of the restricted shares of common stock on the day the award is granted.

Fair value as determined using the Black-Scholes-Merton model varies based on assumptions
used for the expected life, expected stock price volatility and risk-free interest rates. For the years
ended December 31, 2015, 2014 and 2013, we estimated the fair value of awards granted using
the hybrid approach for volatility, which weights observable historical volatility and implied volatility
of qualifying actively traded options on our common stock. The expected life assumption represents
the weighted-average period stock-based awards are expected to remain outstanding. These
expected life assumptions are established through a review of historical exercise behavior of stock-
based award grants with similar vesting periods. Where historical patterns do not exist, contractual
terms are used. The risk-free interest rate represents the daily treasury yield curve rate at the grant
date based on the closing market bid yields on actively traded U.S. treasury securities in the over-
the-counter market for the expected term. Our assumptions may change in future periods.

Stock-based awards granted to employees, non-employees and members of our board of

directors include warrants, stock options, stock awards and restricted stock units.

2015 Long-Term Stock Incentive Plan

In May 2015, our stockholders approved the Sirius XM Holdings Inc. 2015 Long-Term Stock
Incentive Plan (the “2015 Plan”). Employees, consultants and members of our board of directors are
eligible to receive awards under the 2015 Plan. The 2015 Plan provides for the grant of stock
options, restricted stock awards, restricted stock units and other stock-based awards that the
compensation committee of our board of directors deem appropriate. Vesting and other terms of
stock-based awards are set forth in the agreements with the individuals receiving the awards.

F-26

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Stock-based awards granted under the 2015 Plan are generally subject to a vesting requirement.
Stock options generally expire ten years from the date of grant. Each restricted stock unit entitles
the holder to receive one share of common stock upon vesting. As of December 31, 2015, 246,778
shares of common stock were available for future grants under the 2015 Plan.

Other Plans

We maintain four other share-based benefit plans—the Sirius XM Radio Inc. 2009 Long-Term

Stock Incentive Plan, the XM 2007 Stock Incentive Plan, the Amended and Restated Sirius Satellite
Radio 2003 Long-Term Stock Incentive Plan and the XM 1998 Shares Award Plan. No further
awards may be made under these plans.

The following table summarizes the weighted-average assumptions used to compute the fair

value of options granted to employees and members of our board of directors:

For the Years Ended December 31,
2014

2015

2013

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected life of options—years . . . . . . . . . . . . . . . . .
Expected stock price volatility. . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . .

1.4%
4.17
26%
0%

1.6%
4.72
33%
0%

1.4%
4.73
47%
0%

The following table summarizes the weighted-average assumptions used to compute the fair

value of options granted to third parties, other than non-employee members of our board of
directors:

For the Year Ended
December 31,
2015

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected life of options—years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected stock price volatility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2.0%
7.00
37%
0%

There were no options granted to third parties during the years ended December 31, 2014 and

2013. We do not intend to pay regular dividends on our common stock. Accordingly, the dividend
yield used in the Black-Scholes-Merton option value was zero for all periods.

F-27

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

The following table summarizes stock option activity under our share-based plans for the years

ended December 31, 2015, 2014 and 2013:

Weighted-Average
Exercise
Price
Per Share

Weighted-Average
Remaining
Contractual
Term
(Years)

Aggregate
Intrinsic
Value

Options

Outstanding at the beginning of January 1,

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274,512
57,228
(61,056)
(6,445)

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited, cancelled or expired. . . . . . . . .

Outstanding as of December 31, 2013 . . . . . 264,239
61,852
(46,943)
(11,294)

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited, cancelled or expired. . . . . . . . .

Outstanding as of December 31, 2014 . . . . . 267,854
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145,366
(57,667)
Exercised. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(17,072)
Forfeited, cancelled or expired. . . . . . . . .

Outstanding as of December 31, 2015 . . . . . 338,481

Exercisable as of December 31, 2015. . . . . . 121,751

$1.92
$3.59
$1.31
$2.02

$2.42
$3.39
$1.63
$4.08

$2.72
$3.95
$1.88
$4.60

$3.29

$2.51

7.49

5.50

$267,813

$194,362

The weighted average grant date fair value per share of options granted during the years

ended December 31, 2015, 2014 and 2013 was $1.11, $1.05 and $1.48, respectively. The total
intrinsic value of stock options exercised during the years ended December 31, 2015, 2014 and
2013 was $117,944, $89,428 and $142,491, respectively. During the years ended December 31,
2015, 2014 and 2013, the number of net settled shares which were issued as a result of stock
option exercises was 17,652, 15,228 and 32,650, respectively.

We recognized share-based payment expense associated with stock options of $70,084,
$69,754 and $66,231 for the years ended December 31, 2015, 2014 and 2013, respectively.

The following table summarizes the restricted stock unit and stock award activity under our

share-based plans for the years ended December 31, 2015, 2014 and 2013:

Nonvested at the beginning of January 1, 2013 . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested as of December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested as of December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested as of December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Grant Date
Fair Value
Per Share

$3.25
$3.59
$3.27
$3.61
$3.58
$3.38
$3.62
$3.52
$3.47
$3.92
$3.44
$3.52
$3.73

Shares

429
6,873
(192)
(126)
6,984
6,108
(1,138)
(379)
11,575
8,961
(3,464)
(984)
16,088

F-28

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

The weighted average grant date fair value per share of restricted stock units and stock awards

granted during the years ended December 31, 2015, 2014 and 2013 was $3.92, $3.38 and $3.59,
respectively. The total intrinsic value of restricted stock units and stock awards vesting during the
years ended December 31, 2015, 2014 and 2013 was $13,720, $4,044 and $605, respectively.
During the years ended December 31, 2015, 2014 and 2013, the number of net settled shares
which were issued as a result of restricted stock units and stock awards vesting were 2,088, 732
and 191, respectively.

We recognized share-based payment expense associated with restricted stock units and stock

awards of $14,226, $8,458 and $2,645 during the years ended December 31, 2015, 2014 and
2013, respectively.

Total unrecognized compensation costs related to unvested share-based payment awards for
stock options and restricted stock units granted to employees, members of our board of directors
and third parties at December 31, 2015 and 2014, net of estimated forfeitures, were $261,628 and
$162,985, respectively. The total unrecognized compensation costs at December 31, 2015 are
expected to be recognized over a weighted-average period of 3 years.

401(k) Savings Plan

Sirius XM sponsors the Sirius XM Radio Inc. 401(k) Savings Plan (the “Sirius XM Plan”) for
eligible employees. The Sirius XM Plan allows eligible employees to voluntarily contribute from 1%
to 50% of their pre-tax eligible earnings, subject to certain defined limits. We match 50% of an
employee’s voluntary contributions per pay period on the first 6% of an employee’s pre-tax salary
up to a maximum of 3% of eligible compensation. We may also make additional discretionary
matching, true-up matching and non-elective contributions to the Sirius XM Plan based on certain
conditions. Employer matching contributions under the Sirius XM Plan vest at a rate of 33.33% for
each year of employment and are fully vested after three years of employment for all current and
future contributions. Beginning in January 2014, our cash employer matching contributions were no
longer used to purchase shares of our common stock on the open market, unless the employee
elects our common stock as their investment option for this contribution. We recognized $8,144,
$5,385 and $4,181 in expense during years ended December 31, 2015, 2014 and 2013,
respectively, to the Sirius XM Plan in fulfillment of our matching obligation.

Sirius XM Holdings Inc. Deferred Compensation Plan

In June 2015, we adopted the Sirius XM Holdings Inc. Deferred Compensation Plan (the

“DCP”), effective July 1, 2015. The DCP allows members of our board of directors and certain
eligible employees to defer all or a portion of their base salary, cash incentive compensation and/or
board of directors’ compensation, as applicable, each plan year starting in 2016. Pursuant to the
terms of the DCP, we may elect to make additional contributions beyond amounts deferred by
participants, but we are under no obligation to do so. We have established a grantor (or “rabbi”)
trust to facilitate the payment of our obligations under the DCP. As of December 31, 2015, there
were no balances or amounts associated with the DCP that were recorded in our consolidated
financial statements.

F-29

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

(16) Commitments and Contingencies

The following table summarizes our expected contractual cash commitments as of December 31,

2015:

2016

2017

2018

2019

2020

Thereafter

Total

Debt obligations . . $ 4,764 $
Cash interest

3,840 $ 2,810 $ 1,478 $1,490,000 $4,000,000 $5,502,892

payments . . . . . .

294,797

294,651

294,543

294,467

278,147

736,188

2,192,793

Satellite and

transmission . . .
Programming and
content . . . . . . . .

Marketing and

distribution . . . . .
Satellite incentive
payments . . . . . .

Operating lease

10,814

3,166

4,171

4,161

3,858

8,972

35,142

246,899

225,519

204,569

187,644

163,332

298,650

1,326,613

19,969

13,282

12,379

10,108

4,646

4,600

64,984

11,780

13,296

14,302

10,652

7,918

35,609

93,557

obligations . . . . .
Other . . . . . . . . . . . .

380,252
88,739
Total(1) . . . . . . . $702,437 $611,161 $579,079 $546,234 $1,982,855 $5,263,206 $9,684,972

179,147
40

34,594
360

37,165
559

44,749
68,665

42,978
14,429

41,619
4,686

(1) The table does not include our reserve for uncertain tax positions, which at December 31, 2015
totaled $3,525, as the specific timing of any cash payments cannot be projected with reasonable
certainty.

Debt obligations. Debt obligations include principal payments on outstanding debt and capital

lease obligations.

Cash interest payments. Cash interest payments include interest due on outstanding debt and

capital lease payments through maturity.

Satellite and transmission. We have entered into agreements with third parties to operate and
maintain the off-site satellite telemetry, tracking and control facilities and certain components of our
terrestrial repeater networks.

Programming and content. We have entered into various programming agreements. Under the

terms of these agreements, our obligations include fixed payments, advertising commitments and
revenue sharing arrangements. Our future revenue sharing costs are dependent upon many factors
and are difficult to estimate; therefore, they are not included in our minimum contractual cash
commitments.

Marketing and distribution. We have entered into various marketing, sponsorship and
distribution agreements to promote our brand and are obligated to make payments to sponsors,
retailers, automakers and radio manufacturers under these agreements. Certain programming and
content agreements also require us to purchase advertising on properties owned or controlled by
the licensors. We also reimburse automakers for certain engineering and development costs
associated with the incorporation of satellite radios into new vehicles they manufacture. In addition,
in the event certain new products are not shipped by a distributor to its customers within 90 days of
the distributor’s receipt of goods, we have agreed to purchase and take title to the product.

Satellite incentive payments. Boeing Satellite Systems International, Inc., the manufacturer of
certain of our in-orbit satellites, may be entitled to future in-orbit performance payments with respect
to XM-3 and XM-4 meeting their fifteen-year design life. Boeing may also be entitled to additional
incentive payments up to $10,000 if our XM-4 satellite continues to operate above baseline
specifications during the five years beyond the satellite’s fifteen-year design life.

F-30

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Space Systems/Loral, the manufacturer of certain of our in-orbit satellites, may be entitled to
future in-orbit performance payments with respect to XM-5, FM-5 and FM-6 meeting their fifteen-
year design life.

Operating lease obligations. We have entered into both cancelable and non-cancelable
operating leases for office space, equipment and terrestrial repeaters. These leases provide for
minimum lease payments, additional operating expense charges, leasehold improvements and rent
escalations that have initial terms ranging from one to fifteen years, and certain leases have options
to renew. The effect of the rent holidays and rent concessions are recognized on a straight-line
basis over the lease term, including reasonably assured renewal periods. Total rent recognized in
connection with leases for the years ended December 31, 2015, 2014 and 2013 was $47,679,
$45,107 and $39,228, respectively.

Other. We have entered into various agreements with third parties for general operating
purposes. In addition to the minimum contractual cash commitments described above, we have
entered into agreements with other variable cost arrangements. These future costs are dependent
upon many factors and are difficult to anticipate; however, these costs may be substantial. We may
enter into additional programming, distribution, marketing and other agreements that contain similar
variable cost provisions. The cost of our stock acquired from a third-party financial institution but not
paid for as of December 31, 2015 is also included in this category.

We do not have any other significant off-balance sheet financing arrangements that are

reasonably likely to have a material effect on our financial condition, results of operations, liquidity,
capital expenditures or capital resources.

Legal Proceedings

In the ordinary course of business, we are a defendant or party to various claims and lawsuits,

including those discussed below. These claims are at various stages of arbitration or adjudication.

We record a liability when we believe that it is both probable that a liability will be incurred, and

the amount of loss can be reasonably estimated. We evaluate developments in legal matters that
could affect the amount of liability that has been previously accrued and make adjustments as
appropriate. Significant judgment is required to determine both probability and the estimated amount
of a loss or potential loss. We may be unable to reasonably estimate the reasonably possible loss
or range of loss for a particular legal contingency for various reasons, including, among others,
because: (i) the damages sought are indeterminate; (ii) the proceedings are in the relative early
stages; (iii) there is uncertainty as to the outcome of pending proceedings (including motions and
appeals); (iv) there is uncertainty as to the likelihood of settlement and the outcome of any
negotiations with respect thereto; (v) there remain significant factual issues to be determined or
resolved; (vi) the relevant law is unsettled; or (vii) the proceedings involve novel or untested legal
theories. In such instances, there may be considerable uncertainty regarding the ultimate resolution
of such matters, including a possible eventual loss, if any.

Telephone Consumer Protection Act Suits. We are a defendant in several purported class
action suits that allege that we, or call center vendors acting on our behalf, made calls which
violate provisions of the Telephone Consumer Protection Act of 1991 (the “TCPA”). The plaintiffs in
these actions allege, among other things, that we called mobile phones using an automatic
telephone dialing system without the consumer’s prior consent or, alternatively, after the consumer
revoked his or her prior consent. In one of the actions, the plaintiff also alleges that we violated the
TCPA’s call time restrictions and in one of the other actions the plaintiff also alleges that we
violated the TCPA’s do not call restrictions. Our vendors make millions of calls each month to
consumers, including our subscribers, as part of our customer service and marketing efforts. The
plaintiffs in these suits are seeking various forms of relief, including statutory damages of five

F-31

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

hundred dollars for each violation of the TCPA or, in the alternative, treble damages of up to fifteen
hundred dollars for each knowing and willful violation of the TCPA, as well as payment of interest,
attorneys’ fees and costs, and certain injunctive relief prohibiting any violations of the TCPA in the
future.

These purported class action cases are titled Erik Knutson v. Sirius XM Radio Inc.,

No. 12-cv-0418-AJB-NLS (S.D. Cal.), Francis W. Hooker v. Sirius XM Radio, Inc., No. 4:13-cv-3
(E.D. Va.), Yefim Elikman v. Sirius XM Radio, Inc. and Career Horizons, Inc., No. 1:15-cv-02093
(N.D. Ill.), and Anthony Parker v. Sirius XM Radio, Inc., No. 8:15-cv-01710-JSM-EAJ (M.D. Fla).
These actions were commenced in February 2012, January 2013, April 2015 and July 2015,
respectively. Information concerning each of these actions is publicly available in court filings under
their docket numbers.

We have notified certain of our call center vendors of these actions and requested that they

defend and indemnify us against these claims pursuant to the provisions of their existing or former
agreements with us. We believe we have valid contractual claims against call center vendors in
connection with these claims and intend to preserve and pursue our rights to recover from these
entities; however, no assurance can be made as to our ability to fully recover all claims we may
have against these entities.

Pre-1972 Sound Recording Matters. In August 2013, SoundExchange, Inc. filed a complaint in
the United States District Court for the District of Columbia alleging that we underpaid royalties for
statutory licenses during the 2007-2012 period in violation of the regulations established by the
Copyright Royalty Board for that period. SoundExchange principally alleges that we improperly
reduced our calculation of gross revenues, on which the royalty payments are based, by deducting
non-recognized revenue attributable to pre-1972 recordings and Premier package revenue that is
not “separately charged” as required by the regulations. SoundExchange is seeking compensatory
damages of not less than $50,000 and up to $100,000 or more, payment of late fees and interest,
and attorneys’ fees and costs.

In August 2014, the United States District Court for the District of Columbia granted our motion
to dismiss the complaint without prejudice on the grounds that the case properly should be pursued
before the Copyright Royalty Board rather than the district court. In December 2014,
SoundExchange filed a petition with the Copyright Royalty Board requesting an order interpreting
the applicable regulations.

This matter is titled SoundExchange, Inc. v. Sirius XM Radio, Inc., No.13-cv-1290-RJL (D.D.C.),

and Determination of Rates and Terms for Preexisting Subscription Services and Satellite Digital
Audio Radio Services, United States Copyright Royalty Board, No. 2006-1 CRB DSTRA. Information
concerning each of these actions is publicly available in filings under their docket numbers.

In addition, since 2013, we have been named as a defendant in several suits, including
putative class action suits, challenging our use and public performance via satellite radio and the
Internet of sound recordings fixed prior to February 15, 1972 (“pre-1972 recordings”) under various
state laws. In June 2015, we settled the suit brought by Capitol Records LLC, Sony Music
Entertainment, UMG Recordings, Inc., Warner Music Group Corp. and ABKCO Music & Records,
Inc. relating to our use and public performance of pre-1972 recordings for $210,000 which amount
was paid in July 2015. These settling record companies claim to own, control or otherwise have the
right to settle with respect to approximately 85% of the pre-1972 recordings we have historically
played. We have also entered into certain direct licenses with other owners of pre-1972 recordings,
which in many cases include releases of any claims associated with our use of pre-1972
recordings. The portion of the June 2015 settlement covering the remaining future service periods is
being amortized to Revenue share and royalties within our statements of comprehensive income
through December 2017 and as of December 31, 2015, $39,808 was recorded to Prepaid expenses

F-32

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

and other current assets and $43,442 was recorded to Other long-term assets within our
consolidated balance sheets.

Several putative class actions suits challenging our use and public performance of other pre-
1972 recordings under various state laws remain pending. We believe we have substantial defenses
to the claims asserted, we are defending these actions vigorously, and do not believe that the
resolution of these remaining cases will have a material adverse effect on our business, financial
condition or results of operations.

With respect to certain matters described above under the captions “Telephone Consumer

Protection Act Suits” and “Pre-1972 Sound Recording Matters”, we have determined that the
outcome of these matters is inherently unpredictable and subject to significant uncertainties, many
of which are beyond our control. No provision was made for losses to the extent such are not
probable and estimable. We believe we have substantial defenses to the claims asserted, and
intend to defend these actions vigorously.

Other Matters. In the ordinary course of business, we are a defendant in various other lawsuits
and arbitration proceedings, including derivative actions; actions filed by subscribers, both on behalf
of themselves and on a class action basis; former employees; parties to contracts or leases; and
owners of patents, trademarks, copyrights or other intellectual property. None of these matters, in
our opinion, is likely to have a material adverse effect on our business, financial condition or results
of operations.

(17) Income Taxes

There is no current U.S. federal income tax provision, as all federal taxable income was offset
by utilizing U.S. federal net operating loss carryforwards. The current state income tax provision is
primarily related to taxable income in certain States that have suspended or limited the ability to
use net operating loss carryforwards or where net operating losses have been fully utilized. The
current foreign income tax provision is primarily related to foreign withholding taxes on dividend
distributions between us and our Canadian affiliate. For the year ended December 31, 2013, the
current foreign income tax provision related to reimbursement of foreign withholding taxes. Income
tax expense is the sum of current income tax plus the change in deferred tax assets and liabilities.

We file a consolidated federal income tax return for all of our wholly-owned subsidiaries,

including Sirius XM. Income tax expense consisted of the following:

For the Years Ended December 31,
2015
2013
2014

Current taxes:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current taxes. . . . . . . . . . . . . . . . . . . . . . . . . .

$

— $

— $

(15,916)
(825)

(16,741)

(7,743)
(2,341)

(10,084)

—
(5,359)
5,269

(90)

Deferred taxes:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(318,933)
(46,566)

(302,350)
(25,111)

(211,044)
(48,743)

Total deferred taxes . . . . . . . . . . . . . . . . . . . . . . . .
Total income tax expense. . . . . . . . . . . . . . .

(365,499)

(259,787)
(327,461)
$(382,240) $(337,545) $(259,877)

F-33

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

The following table indicates the significant elements contributing to the difference between the

federal tax expense at the statutory rate and at our effective rate:

For the Years Ended December 31,
2015
2013
2014

Federal tax expense, at statutory rate . . . . . . . . . . . . . . . .
State income tax expense, net of federal benefit. . . . . .
State rate changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-deductible expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(312,188) $(290,775) $(222,982)
(19,031)
(8,666)
(9,545)
4,228
(3,881)

(32,067)
5,334
(13,914)
2,836
(8,959)

(26,018)
608
(1,106)
(44,100)
564

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(382,240) $(337,545) $(259,877)

Deferred income taxes are recognized for the tax consequences related to temporary

differences between the carrying amount of assets and liabilities for financial reporting purposes and
the amounts used for tax purposes at each year-end, based on enacted tax laws and statutory tax
rates applicable to the periods in which the differences are expected to affect taxable income. In
determining the period in which related tax benefits are realized for book purposes, excess share-
based compensation deductions included in net operating losses are realized after regular net
operating losses are exhausted; and excess tax compensation benefits are recorded off balance-
sheet as a memo entry until the period the excess tax benefit is realized through a reduction of
taxes payable. A valuation allowance is recognized when, based on the weight of all available
evidence, it is considered more likely than not that all, or some portion, of the deferred tax assets
will not be realized.

The tax effects of temporary differences that give rise to significant portions of the deferred tax

assets and deferred tax liabilities, shown before jurisdictional netting, are presented below:

For the Years Ended
December 31,

2015

2014

Deferred tax assets:

Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued bonus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expensed costs capitalized for tax . . . . . . . . . . . . . . . . . . . . . . .
Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock based compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,447,159
730,239
31,458
19,584
46,857
66,030
37,226
2,378,553

$ 1,818,719
691,323
28,170
19,624
46,751
79,296
38,365
2,722,248

Deferred tax liabilities:

Depreciation of property and equipment . . . . . . . . . . . . . . . . . .
FCC license. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

(250,821)
(779,145)
(190,442)
(1,220,408)

(237,971)
(789,857)
(213,086)
(1,240,914)

Net deferred tax assets before valuation allowance. . . . . . . . . . . .
Valuation allowance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net deferred tax asset . . . . . . . . . . . . . . . . . . . . . . . . .

1,158,145
(49,095)
$ 1,109,050

1,481,334
(4,995)
$ 1,476,339

The ultimate realization of deferred tax assets is dependent upon the generation of future
taxable income during the periods in which those temporary differences can be carried forward
under tax law. Management’s evaluation of the realizability of deferred tax assets considers both

F-34

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

positive and negative evidence, including historical financial performance, scheduled reversal of
deferred tax assets and liabilities, projected taxable income and tax planning strategies in making
this assessment. The weight given to the potential effects of positive and negative evidence is
based on the extent to which it can be objectively verified. The net deferred tax assets are primarily
related to net operating loss carryforwards of approximately $3,762,205. In addition to the gross
book net operating loss carryforwards, we have $827,150 of excess share-based compensation
deductions that will not be realized until we utilize these net operating losses, resulting in an
approximate gross operating loss carryforward on our tax return of $4,589,355.

As of December 31, 2015 and 2014, we had a valuation allowance related to deferred tax
assets of $49,095 and $4,995, respectively, which were not likely to be realized due to certain state
net operating loss limitations. During the year ended December 31, 2015, the tax law change in the
District of Columbia will reduce our future taxes and use less of certain net operating losses in the
future. The District of Columbia tax law change resulted in a $44,392 increase in our valuation
allowance. These net operating loss carryforwards expire on various dates through 2035.

ASC 740 requires a company to first determine whether it is more likely than not that a tax

position will be sustained based on its technical merits as of the reporting date, assuming that
taxing authorities will examine the position and have full knowledge of all relevant information. A tax
position that meets this more likely than not threshold is then measured and recognized at the
largest amount of benefit that is greater than fifty percent likely to be realized upon effective
settlement with a taxing authority. If the tax position is not more likely than not to be sustained, the
gross amount of the unrecognized tax position will not be recorded in the financial statements but
will be shown in tabular format within the uncertain income tax positions. Changes in recognition or
measurement are reflected in the period in which the change in judgment occurs due to the
following conditions: (1) the tax position is “more likely than not” to be sustained, (2) the tax
position, amount, and/or timing is ultimately settled through negotiation or litigation, or (3) the
statute of limitations for the tax position has expired. A number of years may elapse before an
uncertain tax position is effectively settled or until there is a lapse in the applicable statute of
limitations. We record interest and penalties related to uncertain tax positions in Income tax
expense in our consolidated statements of comprehensive income.

As of December 31, 2015 and 2014, the gross liability for income taxes associated with
uncertain state tax positions was $253,277 and $1,432, respectively. If recognized, $183,974 of
unrecognized tax benefits would affect our effective tax rate. Uncertain tax positions are recognized
in Other long-term liabilities which, as of December 31, 2015 and 2014, we had recorded $3,525
and $1,432, respectively. No penalties have been accrued.

We have federal and certain state income tax audits pending. We do not expect the ultimate

outcome of these audits to have a material adverse effect on our financial position or results of
operations. We also do not currently anticipate that our existing reserves related to uncertain tax
positions as of December 31, 2015 will significantly increase or decrease during the twelve month
period ending December 31, 2016; however, various events could cause our current expectations to
change in the future. Should our position with respect to the majority of these uncertain tax
positions be upheld, the effect would be recorded in our consolidated statements of comprehensive
income as part of the income tax provision. We recorded interest expense of $89 and $55 for the
years ended December 31, 2015 and 2014, respectively, related to our unrecognized tax benefits.

F-35

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
(Dollars and shares in thousands, except per share amounts)

Changes in our uncertain income tax positions, from January 1 through December 31 are

presented below:

Balance, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases in tax positions for prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,432
251,845

$1,432
—

Balance, end of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$253,277

$1,432

2015

2014

(18) Subsequent Events

Stock Repurchase Program

For the period from January 1, 2016 to January 29, 2016, we repurchased 51,883 shares of
our common stock on the open market for an aggregate purchase price of $194,127, including fees
and commissions.

(19) Quarterly Financial Data—Unaudited

Our quarterly results of operations are summarized below:

2015

For the Three Months Ended

March 31

June 30

September 30 December 31

$1,196,146
Total revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,080,990 $1,123,210 $1,169,712
Cost of services . . . . . . . . . . . . . . . . . . . . . . . . . . $ (406,370) $ (525,463) $ (440,808) $ (470,523)
$ 293,869
Income from operations . . . . . . . . . . . . . . . . . . . $ 313,806 $ 219,429 $ 351,584
$ 134,633
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 105,692 $ 102,849 $ 166,550
0.03
$
0.03
Net income per common share—basic . . . . . $
0.03
$
0.03
Net income per common share—diluted . . . $

0.02 $
0.02 $

0.02 $
0.02 $

2014

Total revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 997,711 $1,035,345 $1,057,087
$1,090,952
Cost of services . . . . . . . . . . . . . . . . . . . . . . . . . . $ (390,534) $ (393,185) $ (403,519) $ (421,098)
$ 293,657
Income from operations . . . . . . . . . . . . . . . . . . . $ 247,407 $ 284,578 $ 294,028
$ 143,122
93,988 $ 119,961 $ 136,170
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
0.03
$
0.02
Net income per common share—basic . . . . . $
Net income per common share—diluted(1) . . $
0.03
$
0.02

0.02 $
0.02 $

0.02 $
0.02 $

(1) The sum of quarterly net income per share applicable to common stockholders (diluted) does not
necessarily agree to the net income per share for the year due to the timing of common stock
issuances.

F-36

SIRIUS XM HOLDINGS INC. AND SUBSIDIARIES
Schedule II - Schedule of Valuation and Qualifying Accounts

(in thousands)
Description
2013
Allowance for doubtful accounts . . . . . . . . . . . . . .
Deferred tax assets—valuation allowance . . . . .
Allowance for obsolescence . . . . . . . . . . . . . . . . . .
2014
Allowance for doubtful accounts . . . . . . . . . . . . . .
Deferred tax assets—valuation allowance . . . . .
Allowance for obsolescence . . . . . . . . . . . . . . . . . .
2015
Allowance for doubtful accounts . . . . . . . . . . . . . .
Deferred tax assets—valuation allowance . . . . .
Allowance for obsolescence . . . . . . . . . . . . . . . . . .

Balance
January 1,

Charged to
Expenses
(Benefit)

Write-offs/
Payments/Other

Balance
December 31,

$11,711
$ 9,835
$16,159

$ 9,078
$ 7,831
$14,218

$ 7,815
$ 4,995
$10,724

39,016
(4,228)
(773)

44,961
(2,836)
(335)

47,187
44,100
(34)

(41,649)
2,224
(1,168)

(46,224)
—
(3,159)

(48,884)
—
(741)

$ 9,078
$ 7,831
$14,218

$ 7,815
$ 4,995
$10,724

$ 6,118
$49,095
$ 9,949

F-37

Corporate Information

Management

Board of Directors

Executive Offices

Sirius XM Holdings Inc.
1221 Avenue of the Americas
36th Floor
New York, New York 10020
212.584.5100
www.siriusxm.com

James E. Meyer
Chief Executive Officer

Scott A. Greenstein
President and Chief Content Officer

David J. Frear
Senior Executive Vice President and
Chief Financial Officer

Dara F. Altman
Executive Vice President and Chief
Administrative Officer

James A Cady
Executive Vice President, Operations,
Product and Connected Vehicle

Stephen R. Cook
Executive Vice President,
Sales and Automotive

Patrick L. Donnelly
Executive Vice President, General
Counsel and Secretary

Katherine Kohler Thomson
Executive Vice President,
Chief Marketing Officer

Joseph A. Verbrugge
Executive Vice President,
Sales and Development

Gregory B. Maffei
Chairman of the Board of
Sirius XM Holdings Inc.
President and CEO
Liberty Media Corporation

Eddy W. Hartenstein
Lead Independent Director of
Sirius XM Holdings Inc.
President and CEO (Retired)
DirecTV

Joan L. Amble
Director
Executive Vice President and
Corporate Comptroller (Retired)
American Express Company

George W. Bodenheimer
Director
Executive Chairman (Retired)
ESPN, Inc.

Mark D. Carleton
Director
Chief Development Officer
Liberty Media Corporation

James P. Holden
Director
President and CEO (Retired)
Chrysler Corporation

Dr. Evan D. Malone
Director
President
NextFab Studio, LLC

James E. Meyer
Director
Chief Executive Officer
Sirius XM Holdings Inc.

James F. Mooney
Director
Chief Executive Officer
Four Horsemen Consulting Group

Carl E. Vogel
Director
Private Investor

Vanessa A. Wittman
Director
Chief Financial Officer
Dropbox

David M. Zaslav
Director
President and Chief Executive Officer
Discovery Communications, Inc.

Independent Registered
Public Accounting Firm

KPMG LLP
345 Park Avenue
New York, New York 10154

Stockholder Information
Annual Stockholders Meeting

Transfer Agent and Registrar

The annual meeting of Sirius
XM stockholders is scheduled
for 9:00 a.m., New York City
time, on Tuesday, May 24,
2016 in the Auditorium at The
AXA Equitable Center,
787 Seventh Avenue,
New York, New York 10019

The transfer agent and registrar
for the Company’s common stock is:

Computershare
Shareholder correspondence should be mailed to:
Computershare
P.O. BOX 30170
College Station, TX 77842-3170
1-877-268-1949 (toll free)
201-680-6685 (international callers)
800-231-5469 (hearing impaired TDD phone)

Shareholder website
www.computershare.com/investor

Shareholder online inquiries
https://www-us.computershare.com/investor/Contact

Sirius XM common stock is listed on
The NASDAQ Global Select Market
under the symbol “SIRI”.