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FY2005 Annual Report · Skyline Champion
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British Sky Broadcasting Group plc
Annual Report and Accounts 2005

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British Sky Broadcasting Group plc
Grant Way, Isleworth,
Middlesex TW7 5QD, England
Telephone +44 (0)870 240 3000
Facsimile +44 (0)870 240 3060
www.sky.com
Registered in England No. 2247735

CONTENTS

01 CHAIRMAN’S STATEMENT

HIGHLIGHTS

>> 7.8 MILLION DTH SUBSCRIBERS AT 30 JUNE 2005
>> MORE THAN 120% GROWTH IN SKY+ AND MULTIROOM HOUSEHOLDS
>> TURNOVER INCREASED BY 11% TO OVER £4 BILLION
>> OPERATING PROFIT BEFORE GOODWILL AND EXCEPTIONAL ITEMS

INCREASED BY 34% TO £805 MILLION

>> PROFIT AFTER TAX INCREASED BY 32% TO £425 MILLION
>> EARNINGS PER SHARE BEFORE GOODWILL AND EXCEPTIONAL ITEMS

INCREASED BY 58% TO 29 PENCE

>> PROPOSED FINAL DIVIDEND OF 5 PENCE PER SHARE, GENERATING 

A FULL-YEAR TOTAL DIVIDEND OF 9 PENCE PER SHARE

OPERATING AND FINANCIAL REVIEW
02 CHIEF EXECUTIVE’S STATEMENT
05 PRODUCT INNOVATION
06 MUST-SEE PROGRAMMING
07 INVESTMENT IN OUR BRAND
08 AWARD WINNING NEWS
09 THE BEST PEOPLE GIVING THE BEST SERVICE
10 THE BUSINESS, ITS OBJECTIVES AND ITS STRATEGY
12 REVIEW OF RESULTS FOR THE YEAR
22 CORPORATE RESPONSIBILITY
23 PEOPLE

FINANCIAL STATEMENTS
26 BOARD OF DIRECTORS
28 DIRECTORS’ REPORT
29 CORPORATE GOVERNANCE REPORT
32 REPORT ON DIRECTORS’ REMUNERATION
39 DIRECTORS’ RESPONSIBILITIES
39 AUDITORS’ REPORT
40 CONSOLIDATED PROFIT AND LOSS ACCOUNT
41 CONSOLIDATED BALANCE SHEET
42 COMPANY BALANCE SHEET
43 CONSOLIDATED CASH FLOW STATEMENT
44 NOTES TO FINANCIAL STATEMENTS
72 FIVE YEAR SUMMARY
73 SHAREHOLDER INFORMATION
75 GLOSSARY

Designed and produced by salterbaxter
Photography by James Cant and John Edwards
Printed by CTD Printers Limited

This report is printed on material which comprises 50% recycled and de-inked pulp
from pre- and post-consumer waste and material sourced from sustainable forests.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
PAGE 1

Chairman’s Statement
Rupert Murdoch

CHAIRMAN’S STATEMENT
SKY CONTINUED TO DELIVER ON ITS
TARGETS, BOTH FINANCIALLY AND
OPERATIONALLY, IN THE 2005
FINANCIAL YEAR. AS A RESULT, THE
GROUP IS IN A STRONG POSITION – 
IN A MARKETPLACE THAT IS SURE 
TO PROVIDE CONTINUED AND AMPLE
OPPORTUNITY FOR GROWTH

Finally, I would like to thank
all the staff at Sky for their
continued contribution. It is
through their continued hard
work, dedication and enthusiasm
that the Group will continue to
deliver substantial value to
shareholders.

2 August 2005

Sky’s direct to home (“DTH”)
subscriber base grew to 7.8
million during the year, with
continued strong demand for
the Company’s industry-leading
entertainment service. In the
Group’s short history, questions
have at times been asked about
the potential maturity of the
business. In the last year, we
heard those questions asked
again. However, in a dynamic and
competitive marketplace, it is the
work of the business to continue
to adapt and refresh itself for our
current customers, while opening
new horizons for future customers
and their desires.

Over the years Sky has
reintroduced itself, reinvented
itself and revitalised its appeal.
This past year of continued
renewal was no different – 
and in the last 12 months we
accelerated the number of new
subscribers joining the service
year-on-year for the first time
since 2001.

During the year, Sky has
continued to invest in quality
programming, ensuring that the
very best content is available to
our subscribers. Unrivalled
choice – new entertainment,
popular movies, leading sports
coverage and the finest 24-hour
news service in Europe will
continue to drive this business
forward.

Sky+ is transforming the 
way in which our customers 
consume television. At the end 
of June 2005, almost 900,000
households had access to the
enhanced control and flexibility
that Sky+ provides to the
television viewing experience. 
By increasing customer
satisfaction and providing a
platform for new businesses, 
our new products strategy is
delivering incremental
profitability and new
opportunities for growth by
first and foremost meeting 
the needs of our customers.

Following on from the success 
of Sky+, the next development
will be the introduction of high
definition television (“HDTV”).
HDTV will provide an enhanced
TV viewing experience for our
customers in the UK and Ireland
delivering increased choice,
flexibility and connectivity for
future services.

Financially, Sky is in robust
health. During the 2005 financial
year, Sky generated on average
over £1 billion of revenue each
quarter and delivered the highest
level of profit in Sky’s history.

Combined, these core strategic
elements: quality, in service and
on screen; flexibility, for our
customers and for the business;
control, letting the customers
structure their family’s
entertainment; and choice,
empowering the customer with an
unrivalled breadth of our service,
set the pace for our viewers and
for the marketplace as a whole.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 2

DTH REVENUE
Since 2002 DTH revenue has
grown at an average annual 
rate of 15%, reflecting strong
subscriber growth and 
increased yield through new
products and pricing.

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CAGR 15%

Operating and Financial Review
James Murdoch
Chief Executive Officer

CHIEF EXECUTIVE’S STATEMENT
CHOICE, FLEXIBILITY, QUALITY,
CONTROL – THESE ARE THE KEY
ELEMENTS OF THE SKY CUSTOMER
EXPERIENCE. THIS YEAR WE’VE
BUILT ON THESE STRENGTHS WHILE
ALSO INVESTING OUR EFFORTS IN
ENSURING THAT THE BUSINESS IS
WELL EQUIPPED IN A MARKETPLACE
THAT IS EVOLVING RAPIDLY

OPERATING PROFIT1
The growth in operating profit
demonstrates the success of
Sky’s business model. 

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CAGR 61%

EARNINGS PER SHARE1
After completing the transition
to digital, the Group is in a
new phase of superior
financial health, delivering
strong growth in profitability.

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1 Before goodwill and exceptional items 

1 Before goodwill and exceptional items 

>>
AFTER 15 YEARS OF PAY-TV, ‘CHOICE’ IS
STILL CITED AS THE NO. 1 REASON WHY
NEW SUBSCRIBERS JOIN SKY.

WE ARE CONTINUOUSLY ENHANCING OUR
OFFERING THROUGH A BROADER RANGE
OF CONTENT, MORE FLEXIBLE PACKAGES
TO SUIT DIFFERENT CUSTOMERS AND
PRODUCT INNOVATION.

In August 2004, British Sky
Broadcasting Group plc (“the
Company”) and its subsidiaries
(“the Group”, “Sky”) outlined a
new long-term strategy to drive
subscriber growth. During the
year, we have focused on
progressing a number of key
initiatives that will deliver this
plan in a highly competitive and
dynamic environment.

The early signs are encouraging.
During the year, we increased the
total number of DTH subscribers
in the UK and Ireland by 6% to
7,787,000 and more than doubled
the number of subscribers to Sky+
and Multiroom. As at 30 June
2005, 11% of DTH households
subscribed to Sky+ and 8% of
DTH households took two or
more subscriptions.

Significant growth potential
We believe the pay television
(“pay-TV”) sector in the UK and
Ireland has significant growth
potential, at only 44% penetration.
In the long term, penetration levels
can increase to around 80%,
consistent with the development of
the pay-TV market in the US. That’s
a further 10 million homes yet to
take pay-TV services.

The hard work and commitment
of the executive management
team and all of Sky’s employees
over the last twelve months have
ensured that we have made a
good start towards executing
Sky’s long-term strategy. Both
operationally and financially the
Group is in a good position to
continue to make progress
towards its goals.

Total revenues for the year
increased by 11% year-on-year to
£4,048 million. Total operating
costs before goodwill and
exceptional items increased by
6% to £3,243 million, generating
operating profit before goodwill
and exceptional items of £805
million. The operating profit
margin before goodwill and
exceptional items increased 
to 20% from 16% for the
comparable period. During the
year, we improved our investment
grade credit rating and have
distributed £551 million to
shareholders, through our
ordinary dividend and a share
buy-back programme. Profit 
after tax for the period grew to

£425 million, generating earnings 
per share before goodwill and
exceptional items of 29.0 pence,
an increase of 58% on the
comparable period.

These figures highlight the
operational gearing of our
business and the profitability
of adding new subscribers 
and increasing the yield per
existing subscriber. Given the
attractiveness of new subscribers
and the scale of the potential
growth opportunity, we have
concentrated on raising the 
rate of subscriber growth by
addressing remaining barriers 
to consumer adoption through
the launch of several initiatives.
These have included the re-
introduction of the Sky brand,
more effective and targeted
marketing, greater emphasis 
on increasing the range of entry
points to pay-TV and continued
investment in high-quality
programming.

Setting the pace
Innovation is at the core of our
future success, as demonstrated
by new products and services
launched last year, and to be
launched over the coming year.

A few highlights:
In August 2005 we introduced 
the ‘Sky Gnome’, an innovative
portable and wireless device that
will enable customers to listen to
the audio output from their
favourite digital TV and radio
channels throughout the home.

In September 2005, we will
simplify our pricing and
packaging structure to offer
customers increased choice and
flexibility. The current basic
entertainment packages
proposition will be replaced 
by offering new and existing
customers a choice of six distinct
“genre-mixes”, from which they
may select various combinations
of basic-tier channels to create
their own package. Customers
will still be able to add premium
sports and movies to these
packages. Whilst increasing the
number of available packages
fivefold, the number of price
points will reduce from 96 to 15.

Before the end of the 2005
calendar year, customers who
subscribe to a top-tier package

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 4

and have a broadband internet
connection will be able to
download movies ‘on-demand’
and enjoy Sky Sports
programming through their PC
free of charge. Initially planned 
to launch with over 200 movies,
which will increase over time,
customers will be able to browse
movies, trailers, behind the
scenes footage and reviews at any
time through a readily accessible,
easy to use application. From day
one, over 5 million Sky Sports
subscribers will have access to
highlights from all their favourite
sports, including Barclays
Premier League and UEFA
Champions League football,
rugby, golf and cricket. As an
added benefit, our top tier
customers will also be able to
receive the latest video updates
from Sky News and Sky Sports
News via their mobile phones.

Last October, we added Sky+160
to our product portfolio. Sky+
enables customers to pause live
TV, programme a series link for
their favourite series, and
effectively build a personalised
TV channel to watch what they
want, when they want. The new
Sky+160 offers customers around
four times as much storage as the
standard Sky+ box and has two
USB connections. 

At the same time, we launched 
a new freesat service offering
consumers around 200 television
and radio channels and interactive
services for a one-off fee. The
service provides an attractively
priced option, particularly for

approximately 50% of UK
households who either cannot
receive Freeview or who require
an aerial upgrade to do so.

Following on from the success of
Sky+, we plan to launch Europe’s
most comprehensive “HDTV”
service in the first half of calendar
year 2006. Good progress was
made during the year building the
required broadcast infrastructure
and facilities and developing the
HDTV box, which has the
connectivity and flexibility to offer
advanced services in the future.
This service will initially include a
number of high definition (“HD”)
channels, including sports, movies
and documentaries and will 
offer customers an enhanced 
TV experience.

Must-see programming
According to viewing figures 
from the Broadcasters Audience
Research Board (“BARB”), Sky
Sports’ share of viewing in UK
television homes increased in the
last quarter of the year by 12%,
with England playing Australia 
in cricket’s NatWest Challenge
and the British and Irish Lions
tour of New Zealand both
achieving record audience
figures. During the year, Sky
concluded a number of 
major sports agreements
including:

• exclusive live rights from 
the England Cricket Board 
to broadcast all international 
and domestic cricket in England
and Wales from 2006 until
2009 inclusive;

• exclusive live rights from the

Rugby Football Union to
broadcast England’s Autumn
Internationals and Guinness
Premiership matches until 2010;

and schedule when it begins
broadcasting from its recently
completed state-of-the-art studio
complex at Sky’s main campus in
Osterley.

Sky One relaunched in September
2004 with a new on-air look and
strong line-up of acquired and
commissioned programming. The
channel’s commitment to offering
modern, quality programming is
reflected by a 3.9% increase in
the share of viewing by ABC1
adults in network homes in the
first half of calendar year 2005.
The upcoming Autumn schedule
features a strong line-up with
‘Nip/Tuck’ returning in a two
series agreement exclusive in the
UK, the second co-produced series
of ‘The 4400’ and new US drama
series ‘Weeds’ and ‘Threshold’.

Targets
We are confident that continued
execution of our strategy will
deliver on our long-term growth
plan. In the medium term we
have established targets of
achieving 10 million subscribers
in 2010, with 25% taking Sky+
and 30% taking our Multiroom
product, as well as delivering
substantial and sustained profit
and cash flow. We are confident
that, through the initiatives set
out above, we will achieve our
growth targets whilst delivering
substantial and sustained profit
and cash flow throughout.

• exclusive live rights in the UK

to the Heineken Cup, European
rugby’s major club competition,
until 2010; and

• exclusive live rights from the
Football League to broadcast
around 70 matches per season,
from the League’s competitions
until 2009.

In addition to these, Sky Sports
added coverage of equestrian
events, international netball,
badminton and yachting to
further increase the range of
programming on its dedicated
channels, which now includes
coverage of over 150 different
sporting disciplines.

During the year, Sky made
progress in the renegotiation 
of three major movie studio
contracts, focusing on better
quality, better rights and
improved value. Sky Movies
screens over 450 different films
every week across its 11 multiplex
screens, offering unrivalled choice
and convenient viewing.

Named as ‘News Channel of the
Year’ by the Royal Television
Society for the fourth year
running, Sky News remains the
UK’s leading news channel both
in terms of ratings and critical
acclaim. Later this year, Sky News
will unveil a new on-air look

SKY’S AIM IS TO BE THE NO. 1 ENTERTAINMENT
CHOICE. THIS AMBITION UNDERPINS OUR
COMMITMENT TO IRREPRESSIBLE INNOVATION,
QUALITY PROGRAMMING AND LEADING-EDGE
CUSTOMER SERVICE FOR MILLIONS OF FAMILIES
ACROSS THE UK AND IRELAND.

>> PRODUCT INNOVATION

Sky is constantly evolving to offer a greater range of products and packages to meet the needs of our
subscribers and encourage new consumer take-up. The penetration of Multiroom and our Sky+ box has
continued to increase as customers choose to enjoy even more choice and control of their television viewing.
In 2005, we unveiled the ‘Sky Gnome’, a wireless receiver that will allow customers to listen to their
favourite television or radio channels in any room of the house or even in the garden (within a typical
range of 30 metres from the Sky box). We also introduced our freesat service which offers customers
around 200 television and radio channels, and access to interactive services without a monthly
subscription. In 2006 Sky plans to launch the most comprehensive HDTV service in Europe.

>> MUST-SEE PROGRAMMING

This year, on Sky One, we demonstrated our commitment to improving customer satisfaction by
acquiring upmarket and award-winning productions. In September 2004, Sky One relaunched with a
new on-air look and a strong line-up of original UK and ‘the best from the US’ commissions such as
Deadwood, featuring the Golden Globe winner Ian McShane.

© & TM Pathé Pictures/Magic Rights Limited/M.Danot.
Based on the characters created by Serge Danot.

>> INVESTMENT IN OUR BRAND

Investing in our brand is important in the drive towards 10 million subscribers. The re-introduction of 
the brand this year and the ‘what do you want to watch?’ campaign, as well as giving Sky a new and
more appealing voice, has already caused significant increases in how positive non-customers feel
about our product and, crucially, in their likelihood to subscribe.

>> AWARD WINNING NEWS

Award winning Sky News secured Royal Television Society’s News Channel of the Year for the fourth
year running, and underlined its position as the first place to turn for breaking news and innovative
coverage of events. Now in its sixteenth year, Sky News has set the pace of 24-hour news since it
launched as Europe’s first rolling news channel in 1989.

>> THE BEST PEOPLE GIVING THE BEST SERVICE

Attracting great people to Sky and enabling them to do a great job is our top priority. In 2004, we were voted
Best Scottish Call Centre Workplace by Mitial Research International. The judges praised us for encouraging a
culture of openness, respect and co-operation. Our customer-facing staff based at our award-winning contact
centres in West Lothian and Fife are key to the business. To help them deliver outstanding service, we continue
to invest in a great working environment with state-of-the-art technology. We also offer the chance to study for
vocational qualifications – over 1,000 Scottish employees have taken up this chance in the last three years.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 10

THE BUSINESS, ITS
OBJECTIVES AND ITS
STRATEGY
SKY’S PRIMARY OBJECTIVE 
IS TO MAXIMISE
SHAREHOLDER VALUE
THROUGH PROFITABLE
SUBSCRIBER GROWTH

GROWTH POTENTIAL
At only 44% penetration, 
we believe the pay television
sector in the UK and Ireland 
is still immature. Our target 
is to reach 10 million DTH
subscribers in 2010.

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Sky operates the leading pay
television broadcasting service 
in the United Kingdom (“UK”)
and Ireland, providing television
broadcasting services and
additional services, which are
provided to both retail and
wholesale customers.

Sky is an established and widely
recognised brand, with a
reputation for quality and
innovation. It operates and
distributes 28 wholly-owned
channels via its digital service
and retails a further 109 third
party channels to DTH viewers.
Sky also operates the Sky Box
Office (“SBO”) service, which
provides pay-per-view films,
sporting events and concerts.

Sky’s primary objective is to
maximise value for shareholders
by focusing on profitable growth
in the number of subscribers to
its digital pay television services
in the UK and Ireland. In order to
achieve this objective, Sky’s focus
is on the following priorities:

Continued expansion of the 
DTH subscriber base
Sky drives expansion of its
subscriber base, both through
the acquisition of new DTH
subscribers, and through the
maintenance of a low churn rate.
Sky’s short-term target is to reach
8 million DTH subscribers by
December 2005, and has a
longer term target of 10 million
DTH subscribers in 2010; the
Company is on track to reach
both of these target levels. 

Maintaining a low churn rate 
is a significant component of
maximising the return Sky makes
on its investment in customer
acquisition, and Sky’s target is to
maintain churn at close to 10%.
Sky’s customer relationship
management (“CRM”) centres,
principally based in Scotland,
play a key role in achieving this
priority. The CRM centres deal
with the handling of orders from
subscribers, the establishment
and maintenance of subscriber
accounts, the invoicing and
collection of revenue,
telemarketing and customer
services. These activities,
together with a high level of
customer service, allow the
centres to play a key role, both 
in customer acquisition and
customer retention.

Maintenance of subscriber
quality
Sky continues to develop the
programming and other services it
offers on the Sky digital platform,
resulting in high satisfaction and
perception of value for money.
The financial return on an
incremental subscriber is a
function of the revenue, direct
costs and expected duration of the
subscription. Sky manages its
product portfolio and supplier
relationships to ensure that it 
can achieve an attractive return,
regardless of the tier of
programming chosen. Sky expects
to continue to invest in subscriber
acquisition, including the cost of
subsidising digiboxes, adjusting
the level of such acquisition costs
according to the profile of new
groups of subscribers.

Investment in programming 
Investment in attractive
programming is a key factor in
generating the DTH and cable
subscription revenues that make
up 79% (2004: 79%) of Sky’s
total revenue. Sky’s strategy is to
acquire exclusive, high quality
rights for films, live sporting
events and for other general
entertainment programming.

Growing the popularity of
Sky’s channels
Sky’s channels are key to driving
the appeal of the Sky digital
platform, and generate
significant advertising revenues
for the Group. Sky One remains
one of the UK’s most watched
non-terrestrial channels, offering
a strong schedule combining top
US programming with original
commissioned productions. 
Sky News, voted RTS News
Channel of the Year for the fourth
year running, has a reputation
for impartial, authoritative and 
up to the minute coverage of
breaking news.

As the universe of multichannel
homes continues to grow, Sky’s
channels have been able to
increase their share of UK
television advertising, and Sky
expects this trend to continue.

Innovation in products, 
packages and services
Sky has a strong track record 
of innovation and operates in a
highly competitive environment,
which is reliant on technology
that is subject to rapid change

MULTIROOM PENETRATION
Our Multiroom product, which
allows customers to watch
different Sky channels on
different television sets, offers
enhanced viewing flexibility
in the home. Our target is 
for 30% of our customers 
to take two or more
subscriptions in 2010. 

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SKY+ PENETRATION
90% of Sky+ customers rate 
their satisfaction of the product
between 8 and 10 on a 10 point
scale. Our target is for 25% of
our customers to have Sky+
in 2010.

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>>
98% OF HOUSEHOLDS IN THE UK AND
IRELAND FALL WITHIN THE FOOTPRINT
OF SKY’S DIGITAL SATELLITE SERVICES,
MORE THAN ANY OTHER DIGITAL
TELEVISION SERVICE.

SKY SEEKS TO MAXIMISE CUSTOMER
LOYALTY AND SATISFACTION BY
COMBINING THE HIGHEST QUALITY
CONTENT WITH NEW TECHNOLOGIES
THAT ENHANCE THE VIEWING
EXPERIENCE.

IN 2006 SKY PLANS TO LAUNCH THE
MOST COMPREHENSIVE HIGH DEFINITION
TV SERVICE IN EUROPE.

and development. Sky therefore
looks to invest in and adapt its
products and packages in order
to remain competitive, and keeps
under review emerging
technologies for the distribution
of entertainment content and for
the provision of new services to
Sky’s subscriber base.

Sky has announced a number of
changes to the way it packages
entertainment channels which
will give more choice and
flexibility to existing and future
customers. These changes are
consistent with Sky’s long-term
growth strategy, further
emphasising the range and
quality of programming available
from pay television and allowing
customers to pick a tailored
package that best suits their needs.

Sky has continued to promote
new products and services such
as its personal video recorder
(“PVR”) product, Sky+, and
Multiroom subscriptions, which
continue to increase in popularity.
In October 2004, Sky introduced
an enhanced Sky+ digibox,
offering 160GB of storage
capacity and extra connectivity
through two USB ports. From
2006, Sky also intends to offer
subscribers a premium high
definition service on the digital
satellite platform. Through a new
HD box, which will be combined
with PVR functionality, consumers
will be able to watch a set of
dedicated HD channels and access
selected events produced in HD.
Consistent with Sky’s strategy,
these products further extend the
range of hardware and service
options available to subscribers,
tailored to different needs. Sky
has set targets for Multiroom
penetration of 30% of DTH
subscribers in 2010 and Sky+
penetration of 25% of DTH
subscribers in 2010.

Sky’s DTH customers also have
access to Sky Active and a range
of other digital interactive
services. These services include
betting, game-playing, shopping,
interactive programming,
interactive advertising and
telephony-based services, such
as voting.

Investment in infrastructure to
support subscriber growth
On 4 August 2004, the Group
announced a four year capital
investment programme to
support its growth strategy,
which would focus capital
expenditure on the following:

• CUSTOMER RELATIONSHIP

MANAGEMENT (“CRM”)  The Group
continues to upgrade its
customer service systems. Key
systems, designed to maintain
the Group’s first class customer
service which is fundamental to
the future of the business, will
go live during this calendar year.

• PROPERTY  The Group’s property
programme will ensure that 
its main campus is a flexible,
efficient and environmentally-
friendly place to work, and fully
scalable with the long-term
growth and expansion of 
the business.

• ADVANCED TECHNOLOGY CENTRE

(“ATC”)  The Group has
completed construction of 
this facility during the year,
updating key elements of our
broadcast infrastructure to
state-of-the-art technology, 
and strengthening our
business continuity plans.

• NEW CONTACT CENTRE AND TRAINING
FACILITY The Group has identified
the need to increase capacity
at its contact centres to service
future subscriber growth. 
The Group is also planning to
develop a new training centre
that will help keep customer
service standards at the
forefront of the industry.

The Group has invested £158
million in these projects during
the year and expects the full
programme to cost around £450
million, with the remaining
investment spread equally over
the next three years. In addition
to this spend, the Group expects
core capital expenditure to
remain at around £100 million
per year.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 12

DTH SUBSCRIBERS
(millions)

03

04

05

SKY+ PENETRATION
(%)

03

04

05

MULTIROOM PENETRATION
(%)

03

04

05

OPERATING PROFIT BEFORE GOODWILL
AND EXCEPTIONAL ITEMS (£ million)

03

04

05

EARNINGS PER SHARE BEFORE GOODWILL
AND EXCEPTIONAL ITEMS (pence)

6.8

7.4

7.8

2

5

11

2

4

8

364

600

805

03

04

05

OPERATING CASH FLOW
(£ million)

03

04

05

10.2

18.3

29.0

664

882

978

DTH SUBSCRIBERS*
The Group’s targets are to obtain 
8 million subscribers in 2005, growing
to 10 million subscribers in 2010.
Growth in subscriber numbers is one of
the drivers of future business growth.

SKY+ PENETRATION*
The number of households at the end
of a period who take Sky+, expressed
as a percentage of the number of DTH
subscribers at the end of a period. 
The penetration of Sky+ reflects the
Group’s goal of introducing a wider
range of hardware and service options
to subscribers to promote revenue 
and subscriber growth. The Group’s
target is 25% penetration of DTH
subscribers in 2010.

MULTIROOM PENETRATION*
The number of households at the 
end of a period who take Multiroom,
expressed as a percentage of the
number of DTH subscribers at the 
end of a period. The penetration of
Multiroom reflects the Group’s goal of
introducing a wider range of hardware
and service options to subscribers to
promote revenue and subscriber
growth. The Group’s target is 30%
penetration of DTH subscribers in 2010.

OPERATING PROFIT BEFORE GOODWILL
AND EXCEPTIONAL ITEMS**
Operating margin reflects the Group’s
operational profitability. The Group
expects operating margin before
goodwill and exceptional items to 
grow in the medium term.

EARNINGS PER SHARE BEFORE
GOODWILL AND EXCEPTIONAL ITEMS**
Profit on ordinary activities after
taxation, before goodwill and
exceptional items, divided by the
weighted average number of Ordinary
Shares in issue during the year, less the
weighted average number of Ordinary
Shares held in the Group’s ESOP trust
during the year. Earnings per share
reflects the Group’s profitability.

OPERATING CASH FLOW**
Operating cash flow represents the
Group’s ability to generate cash. The
Group expects sustained cash flow
generation.

* Reported figures are derived from

internal company data.

** Full-year reported figures are

derived from externally-audited
information.

REVIEW OF RESULTS
FOR THE YEAR
SKY HAS DELIVERED AN
EXCELLENT SET OF RESULTS
GENERATING MORE THAN 
£4 BILLION IN TOTAL REVENUE, 
A 34% INCREASE IN OPERATING
PROFIT BEFORE GOODWILL AND
EXCEPTIONAL ITEMS TO £805
MILLION, REPRESENTING A
MARGIN OF 20% AND
EARNINGS PER SHARE OF 29
PENCE, AN INCREASE OF 58%
ON THE COMPARABLE PERIOD

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 13

Financial Review
Jeremy Darroch
Chief Financial Officer

>>
GROSS MARGIN INCREASED FROM
53% FOR THE COMPARABLE
PERIOD TO 60%, DEMONSTRATING
THE OPERATIONAL GEARING IN
SKY’S BUSINESS MODEL.

THE GROUP GENERATED
OPERATING CASH INFLOW OF
ALMOST £1 BILLION.

DTH SUBSCRIBERS
Sky’s DTH subscriber base 
has grown from 7.4 million 
to 7.8 million during the year.

7.8m

The total number of Multiroom
households has more than
doubled year-on-year, increasing
by 352,000 in the year to
645,000, 8% penetration of 
total DTH subscribers.

DTH churn for the year was
10.3%, in line with the Group’s
stated goal of around 10%. DTH
churn for the last quarter of the
year (annualised) was in line
with the fourth quarter of last
year at 10.5%, and down from
11.1% for the previous quarter.

Annualised average revenue per
DTH subscriber (“ARPU”) in the
last quarter of the year was £384,
£2 higher than the previous
quarter reflecting increased
Multiroom subscriptions, a
greater number of pay-per-view
(“PPV”) events and higher net
revenue from SkyBet.

OPERATING REVIEW

At 30 June 2005, the total
number of DTH subscribers in the
UK and Ireland was 7,787,000,
representing a net increase of
432,000 subscribers in the
financial year. During the year,
the number of subscribers to 
one or more premium channels
increased by over 250,000 to
5,619,000. The Group remains 
on track to achieve its target of
eight million DTH subscribers 
by 31 December 2005.

The Group recorded gross DTH
subscriber additions in the last
quarter of the year of 303,000, 
reflecting further progress since
the launch of a number of
strategic initiatives, including 
the ‘what do you want to watch?’
marketing campaign on 
1 October 2004, and despite 
a more challenging consumer
environment.

The total number of Sky+
households increased by 491,000
in the year to 888,000, reflecting
an 11% penetration of total DTH
subscribers. Since relaunching
with a revised pricing structure
in October 2003, the number of
Sky+ subscribers has increased at
an average rate of 110,000 every
quarter, equal to the growth in
total DTH subscribers over the
same period. This product
continues to receive high
satisfaction ratings and attract
new customers to Sky, with 14%
of new additions in the last
quarter of the year taking Sky+.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 14

TURNOVER
Total revenues increased by 11%
on the comparable period to over
£4 billion.

GROSS MARGIN
Gross margin for the year
increased from 53.2% 
to 59.6%.

£4,048m

59.6%

Analysis of turnover

FINANCIAL REVIEW

4%

2%

7%

8%

6%

73%

DTH

Cable

Advertising

Sky Bet

Sky Active

Other

Analysis of operating
expenses, before goodwill
and exceptional items, net

7%

9%

12%

16%

51%

5%

Programming

Transmission

Marketing

Subscriber management 

Administration

Betting

Revenue
Total revenue for the year
increased by 11% over the 
year ended 30 June 2004
(“the comparable period”) 
to £4,048 million.

DTH revenues increased by
12% on the comparable period
to £2,968 million. This was
mainly driven by 6% growth 
in the average number of 
DTH subscribers and a 5%
increase in the average revenue
per DTH subscriber, mainly as 
a result of the January and
September 2004 price rises 
and increased Multiroom
subscription revenues.

Wholesale revenues increased by
2% on the comparable period to
£219 million. After adjusting for
a one-off receipt of monies from
NTL, a cable operator, following
an audit of sums due to the
Group in the first quarter of the
last financial year, this represents
a 5% increase on the
comparable period. This has
primarily been driven by the
changes to wholesale prices in
January and September 2004
and the carriage of Sky Sports
Extra and PREMPLUS.

Advertising revenues increased
by 5% on the comparable period
to £329 million. This has been
driven by 4% growth in the UK
television advertising sector and
continued growth in the Group’s
share of this sector.

Total SkyBet revenue for the 
year was £261 million, a 37%
increase on the comparable
period. Gross margin increased
from 8% to 10% driven by the
introduction of fixed odds games
during the year, such as roulette
and multi-line slot games. On 8
April 2005, the Gambling Act was
successfully passed by Parliament.
Once implemented, the Act will
present an opportunity to offer
‘gaming’ services combining TV
and interactivity. ‘Gaming’
includes games of chance and
skill and therefore the Act will
permit the launch of true casino
games such as poker, in addition
to the fixed odds games already
available on SkyBet.

The SkyBuy retail service was
wound down and closed during
the year. This, together with the
expiry of a number of historical
interactive contracts and services,
led to a reduction in Sky Active
revenues of £24 million to £92
million. Underlying revenues
(excluding these items) rose by
10% to £87 million, reflecting 
the growth in areas such as
interactive advertising, games and
third party betting and gaming.

Programming costs
Total programming costs
decreased by £75 million on the
comparable period to £1,636
million. This reduction has been
primarily driven by contractual
savings in the renewal of sports
contracts and the benefit of
improved rates at which the
Group is able to purchase US
dollars to satisfy its movie
commitments.

Sports costs, which represent
46% of total programming costs,
decreased by £56 million on the
comparable period to £747
million. The renewal of the FA
Premier League and Football
Association contracts led to
substantially all of this reduction
which was partly offset by the
Ryder Cup, a bi-annual event,
and investment in production
costs behind increased coverage
in a number of sports, most
notably football, with an increase
of 32 live Barclays Premiership
games and delayed footage or
extended highlights of every
Barclays Premiership match
through the Football First service.

Movie costs decreased by £37
million on the comparable period
to £356 million primarily due to
an improved rate at which the
Group’s US dollar denominated
movies were amortised as a result
of the weaker dollar. Savings from
the renewal of a non-major
studio agreement were offset by
the additional costs associated
with an increase in the average
number of movie subscribers.

News and entertainment costs
were £171 million, an increase of
£16 million on the comparable
period. This increase is primarily

due to the higher operating 
costs of Sky News following 
the commencement of the
contract to supply news to five
and the coverage of the Tsunami
disaster and the elections at
home and abroad. After
adjusting for the £17 million
accelerated stock amortisation
charge in the final quarter of last
financial year, entertainment
costs increased by 22% on the
comparable period. This increase
reflects the greater investment in
acquired and commissioned
programming for Sky One.

Third party channel costs
increased by 1% on the
comparable period to £362
million, representing a 6%
increase in the average number
of DTH subscribers offset by a 
6% reduction in the cost per
subscriber. This saving has been
primarily driven by the renewal 
of our contracts on improved
terms and the termination of 
our contract with Granada Sky
Broadcasting (“GSB”), slightly
offset by new channels joining 
the pay-TV line-up including FX,
Turner Classic Movies and UK TV
Style Gardens.

Gross margin (defined as total
revenues less total programming
costs, as a percentage of total
revenues) for the year was 60%,
representing an increase of 
7 percentage points on the
comparable period.

Other operating costs
Total other operating costs before
goodwill and exceptional items
increased by £262 million on the
comparable period to £1,607
million.

Transmission and related costs
for the year were £171 million,
an increase of £25 million on the
comparable period, reflecting
higher engineering, broadcast
support and maintenance costs
associated with an expanding
broadcast infrastructure,
resulting from projects including
the creation of the new Sky News
Centre and the ATC.

13% of total revenue, equal to 
the average rate over the last
three years. During the year, the
Group launched a number of
marketing initiatives to attract
new subscribers and drive the
penetration of the yield enhancing
Sky+ and Multiroom products.
This increase reflects the strong
growth in the number of gross
additions, with three times as
many new joiners taking Sky+
from the outset compared to 
last year. As a consequence 
of this activity, the blended
subscriber acquisition cost 
(“SAC”) for the year was £237. 
The number of existing customers
upgrading to Sky+ increased by
over 40% year-on-year and the
number upgrading to Multiroom
increased by almost 150% over
the same period. These products
generate high levels of satisfaction
and offer an attractive return on
investment through lower churn
and a higher propensity to take
premium packages and multiple
subscriptions. Above-the-line
marketing costs for the year were
£74 million, an increase of 50%
on the comparable period as a
result of the ‘what do you want to
watch?’ campaign and marketing
of the new Sky One schedule.

Subscriber management costs
increased by £25 million on the
comparable period to £396
million. This reflects the growing
subscriber base, increased call
volumes due to higher levels of
sales activity and a higher level of
Sky+ and Multiroom installations.

Administration costs before
goodwill and exceptional items
increased by £32 million on the
comparable period to £289
million, mainly due to increased
technology, facility and IS
development costs, and a one-
time charge of £14 million for
restructuring costs following 
an efficiency and effectiveness
review of the business.

Betting costs increased by £61
million to £236 million in line
with the strong growth in 
SkyBet revenues.

Marketing costs increased by
£119 million to £515 million, 

Operating profit before goodwill
and exceptional items increased

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 15

OPERATING PROFIT 
BEFORE GOODWILL AND
EXCEPTIONAL ITEMS
Operating profit before goodwill
and exceptional items increased
by 34% to £805 million.

£805m

OPERATING PROFIT MARGIN BEFORE
GOODWILL AND EXCEPTIONAL ITEMS
Operating profit margin before
goodwill and exceptional items
increased by four percentage
points to 19.9%.

19.9%

by 34% on the comparable
period to £805 million. Operating
profit margin before goodwill
and exceptional items increased
from 16% to 20%, despite the
small dilutive effect of the
structurally lower margin SkyBet
business, which currently
generates a margin around 10%.

Goodwill
The goodwill associated with the
acquisition of planetfootball.com
was fully written off in June 2004
resulting in a £3 million reduction
in the goodwill amortisation
charge on the comparable period
to £116 million.

Exceptional items
During the year, the Group sold
its 49.5% investment in GSB to
ITV plc for £14 million cash
consideration. After deducting 
the carrying value of the
investment in GSB and writing
back the original goodwill
relating to the increase of the
Group’s interest in GSB to 49.5%
in March 1998, which had
previously been eliminated
against reserves, the disposal
generated an accounting loss
under UK Generally Accepted
Accounting Principles (“UK
GAAP”) of £23 million.

In the last quarter of the year, 
the Group received £13 million
from the liquidators of ITV
Digital as a full and final
settlement in respect of 
amounts owed to the Group.
These amounts had been fully
provided for in the year ended 
30 June 2002, therefore
generating a non-recurring
operating exceptional item 
in the year.

Joint ventures
The Group’s share of net
operating profits from its joint
ventures was £14 million for the
year, compared to a £5 million
net operating loss for the
comparable period. After
adjusting for a one-off £11
million write down in relation to
Attheraces (“ATR”) in the final
quarter of last financial year, this
represents an increase in net
operating profits of £8 million,
generated primarily from ATR.

Interest
Total net interest payable for the
year reduced by £19 million to
£62 million primarily as a result of
an increase in interest receivable
due to higher levels of cash on
deposit at higher interest rates.

Taxation
The total net tax charge for the
period of £206 million includes 
a current tax charge of £159
million, a deferred tax charge of
£68 million and a tax charge in
relation to exceptional items of
£4 million, partly offset by a £25
million adjustment in respect of
prior years. Excluding the effect
of goodwill, joint ventures and
exceptional items, the Group’s
underlying effective tax rate on
ordinary activities for the year
was 30%.

The net £25 million adjustment
in respect of prior years
comprises a £7 million benefit 
in respect of consortium relief 
on losses purchased from ATR,
and the favourable settlement 
of some prior year items.

The mainstream corporation tax
liability for the year was £161
million and, in accordance with
the quarterly instalment regime,
£75 million was paid in the year
and £40 million was paid in July
2005. The final payment is due in
October 2005.

Earnings
Profit on ordinary activities after
taxation for the year was £425
million, generating earnings per
share, before goodwill and
exceptional items, of 29 pence,
an increase of 58% on the
comparable period. At 30 June
2005, the total number of shares
outstanding was 1,867,523,599.

Cash flow
Earnings before interest, tax,
depreciation and amortisation
(“EBITDA”) before exceptional
items increased by 28% on the
comparable period to £897
million. After a £55 million
positive movement in working
capital, a £13 million receipt
from the liquidators of ITV Digital
and other items, the Group
generated an operating cash

inflow of £978 million. After
taxation of £103 million and net
interest paid of £63 million, the
Group utilised cash in a number
of areas, including the share
buy-back programme (£416
million, including £3 million of
stamp duty and commissions),
capital expenditure (£230
million) and dividend payments
(£138 million), resulting in a
reduction in net debt during the
year from £429 million to £379
million at 30 June 2005.

During the year, the Group
progressed a number of capital
expenditure and infrastructure
projects in line with the plans
announced on 4 August 2004. 
The Group spent £75 million on 
a combination of infrastructure
projects including the acquisition
of four freehold properties,
previously leased at its Osterley
campus, and the construction 
of the Sky News centre. The 
Group continued work on the 
CRM programme to upgrade 
its customer service systems,
investing £59 million during 
the year, with roll-out scheduled
to commence in the second half 
of this calendar year. As part of
the Group’s business continuity
plan, £24 million was invested 
to build and fit out the ATC. 
The remaining £72 million,
regarded as ‘core’ capital
expenditure, was spent on 
IS infrastructure, broadcast
equipment and new product
development, including HDTV.

Corporate
The Board of Directors are
proposing a final dividend of 
5 pence per Ordinary Share
(2004: 3.25 pence per Ordinary
Share), resulting in a total
dividend for the year of 9 pence
per Ordinary Share (2004: 
6 pence per Ordinary Share). 
The ex-dividend date will be 
26 October 2005 and, subject 
to shareholder approval at the
Company’s AGM, the dividend
will be paid on 18 November
2005 to shareholders of record
on 28 October 2005.

During the year, the Company
repurchased for cancellation 
74 million shares for a total

consideration of £416 million,
including stamp duty and
commissions. The programme is
ongoing, and will continue until
the authority granted on 12
November 2004 expires at the
next AGM on 4 November 2005.

It remains the overall financial
policy of the Board to achieve 
an appropriate balance between
distributions arising from strong
free cash flow generation to
shareholders, and maintaining a
prudent degree of strategic and
financial flexibility.

The Board considers that an 
on-market share repurchase
programme is a flexible,
equitable and tax-efficient means
by which to make distributions 
to shareholders which are
incremental to the ordinary
dividend. As a result, the Board
currently intends to propose
resolutions at the AGM in
November 2005 to renew the
annual authority last granted by
shareholders in 2004 to buy back
up to a further 5% of its issued
share capital.

In pursuing a continued buy-back
authority, the Board is sensitive 
to the concerns expressed by
some Independent Shareholders.
Accordingly, as part of the buy-
back proposals, the Board intends
to enter into an agreement with
News UK Nominees Limited,
which would limit the exercise 
of its voting rights to the level
held at the time of the 2005 
AGM (expected to be no more
than 37.2%). This voting
arrangement will be conditional
on the buy-back proposals being
approved by shareholders.
Further details of the proposals
will be sent to shareholders in
advance of the AGM.

The Group has served a claim 
for a material amount against 
an information and technology
solutions provider, which
provided services to the Group 
as part of the Group’s investment
in CRM software and infra-
structure. The amount that 
will be recovered by the Group
will not be finally determined
until resolution of the claim.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 16

NUMBER OF CHANNELS
Sky digital continues to offer the
widest choice in multichannel
television in the UK and Ireland.

480+ channels

BALANCE SHEET

Financing
The Group’s principal source of
liquidity is its operating cash
flow. Long-term funding comes
primarily from its US dollar and
sterling-denominated public bond
debt, together with its currently
undrawn £1 billion Revolving
Credit Facility (“RCF”), each of
which are described below.

GUARANTEED NOTES During the
current and prior year the Group
had in issue the following
publicly-traded guaranteed notes:

US$650 million of 8.200%
Guaranteed Notes, repayable in July
2009.  At the time of issuing these
notes, the US dollar proceeds
were swapped into pounds
sterling (£413 million) at an
average fixed rate of 7.653%
payable semi-annually. In
December 2002, the Group
entered into further swap
arrangements relating to £64
million of this debt, which
arrangements were subsequently
amended in March 2003 and July
2004, the effect of which was to
fix the interest rate on £64 million
at 5.990% until January 2004,
after which time it reverted to
floating six months London Inter
Bank Offer Rate (“LIBOR”) plus a
margin of 2.460%, except that
should LIBOR be less than 2.750%
for the period January to July
2004, 2.890% for the period July
2004 to January 2005, or 2.990%
thereafter, the effective rate shall
be deemed to be 7.653%. After
July 2004, the margin increases
from 2.460% to 2.840%. In order
to increase its exposure to floating
rates, in July 2003, the Group
entered into another interest rate
hedging arrangement in respect
of a further £64 million of the
above-mentioned debt, the effect
of which was that, from July 2003
until July 2009, the Group will pay
floating six months LIBOR plus a
margin of 2.818% on a further
£64 million of its swapped debt,
except that should LIBOR be less
than 2.750% for the period
January to July 2004, or less than
2.990% thereafter, the Group
shall revert back to 7.653%. 
At 30 June 2005, none of the 
floor levels had been breached,
therefore the Group continues to
pay the relevant floating rates.

£100 million of 7.750%
Guaranteed Notes, repayable in
July 2009.  The fixed coupon is
payable annually. In March 2004,
the Group entered into an
interest rate swap arrangement
in respect of £50 million of this
debt, whereby the previously
fixed rate of 7.750% was
swapped to a floating rate of
LIBOR plus a margin of 2.050%
from July 2004 to July 2005. 
On 9 July 2005, and every 9 July
thereafter, the counterparty
had the right, but not the
obligation, to cancel this swap,
returning the Group to its
previous fixed rate of 7.750%.
The counterparty cancelled this
swap in July 2005.

US$600 million of 6.875%
Guaranteed Notes, repayable in
February 2009.  At the time of
issuing these notes, the US dollar
proceeds were swapped into
pounds sterling (£367 million) at
an average fixed rate of 8.200%,
payable semi-annually. In July
2003, the Group entered into a
further interest rate hedging
arrangement in respect of 
£61 million of this swapped 
debt. The effect of this new
hedging arrangement was that,
from July 2003 until February
2009, the Group will pay floating
six months LIBOR plus a margin
of 3.490% on £61 million of its
swapped debt. However, at each
six monthly reset date, the
counterparty to this transaction
has the right to cancel the
transaction with immediate
effect. In October 2003, the Group
entered into a further interest
rate hedging arrangement in
respect of a further £61 million 
of this swapped debt, the effect
of which was to reduce the rate
payable to 7.950% for the period
August 2003 to February 2004.
Thereafter, until August 2006, the
rate payable is 7.950% plus any
margin by which the floating six
monthly LIBOR reset rate exceeds
the sum of the previous reset
rate plus 0.500%. Thereafter, 
the rate reverts to a fixed
8.180%. In February 2005, 
the 7.950% interest rate on this
swap was renegotiated to
8.020%, with all other aspects 
of the swap remaining
unchanged.

US$300 million of 7.300%
Guaranteed Notes, repayable in
October 2006.  At the time of
issuing these notes, the Group
entered into swap transactions 
to convert the dollar proceeds to
pounds sterling (£189 million),
half of which carries a fixed rate of
interest of 8.384% until maturity,
payable semi-annually. The
remainder was fixed at 7.940%
until 15 April 2002, thereafter
floating at 0.620% over six
months LIBOR, again payable
semi-annually. In respect of this
remaining floating exposure, 
on 16 January 2002, the Group
entered into a further interest rate
hedging arrangement to fix the
rate at 6.130% from 15 April 2002,
payable semi-annually for the
remainder of the life of the notes.

REVOLVING CREDIT FACILITY  In
November 2004, the Group
entered into a £1 billion RCF. 
This facility was used to cancel
an existing £600 million RCF and
is available for general corporate
purposes. At 30 June 2005, the 
£1 billion facility was undrawn.
The £1 billion facility has a
maturity date of July 2010, and
interest accrues at a margin of
between 0.45% and 0.55%
above LIBOR, dependent on the
Group’s leverage ratio of net debt
to EBITDA (as defined in the loan
agreement).

At 30 June 2005, the ratio of 
net debt to EBITDA (before
exceptional items) was 0.5 (2004:
0.6). Interest cover (the ratio of
EBITDA before exceptional items
to net interest payable) was 14.7
(2004: 8.7). The Group currently
expects these ratios to continue
to improve.

Both the bank facilities and the
publicly-traded guaranteed notes
have been entered into by the
Company and guaranteed by
British Sky Broadcasting Limited,
BSkyB Investments Limited and
Sky Subscribers Services Limited.
In addition, the £1 billion 
RCF is guaranteed by BSkyB
Investments Limited.

Fixed and current assets
Intangible assets decreased by
£116 million during the year,
from £417 million to £301

million, due to the amortisation
of goodwill. Intangible assets
comprise the goodwill that arose
on the acquisitions of British
Interactive Broadcasting Holdings
Limited (“BiB”), Sports Internet
Group plc (“SIG”) and WAPTV
Limited (“WAPTV”).

Tangible fixed assets increased 
in the year by £150 million,
primarily due to £244 million 
of additions, including further
investment in CRM, property, 
the ATC and increased customer
contact and staff training facilities,
partly offset by depreciation of 
£92 million. Included within
tangible fixed assets are assets 
in the course of construction,
which increased by £153 million 
in the year, mainly due to the
investment in CRM and the ATC.
Investments in joint ventures
decreased by £10 million,
mainly due to the sale of the
Group’s investment in GSB. 
Net assets decreased by £124
million, principally due to
continued amortisation of
goodwill and returns to
shareholders, in the form of
dividends and a share buy-back,
partly offset by the Group’s
strong operating performance.

Reserves
CORPORATE REORGANISATION  
On 13 April 2005, the High 
Court approved a reduction 
in the share capital of BSkyB
Investments Limited, a wholly-
owned subsidiary. The reduction
was registered with Companies
House on 14 April 2005. This
formed part of a corporate
reorganisation, allowing the
Group access to additional
distributable reserves.

DISPOSAL OF GSB  In accordance
with FRS 10 “Goodwill and
Intangible Assets” (“FRS 10”), 
the Group has included the 
write back of £32 million of
unamortised goodwill in the
calculation of the loss on disposal
of GSB, the effect of which has
been included in the profit for the
year. The goodwill arose on the
increase of the Group’s interest in
GSB to 49.5% in March 1998, and
had previously been written off 
to the profit and loss reserve as
permitted prior to FRS 10.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 17

EPS GROWTH
Earnings per share before
goodwill and exceptional items
increased by 58% to 29 pence 
per share.

58%

Accordingly, an adjustment has
been made to write back the 
£32 million charge to the profit
and loss reserve.

SHARE BUY-BACK On 12 November
2004, the Company’s
shareholders approved a
resolution at the Annual General
Meeting for the Company to
purchase up to 97 million
Ordinary Shares. During the
financial year, the Company
purchased, and subsequently
cancelled, 74 million Ordinary
Shares at an average price of
£5.56 per share, with a nominal
value of £37 million, for
consideration of £413 million 
and stamp duty and fees of 
£3 million. This represents 4% 
of called-up share capital at the
beginning of the financial year.

Treasury policy and risk
management
The Group’s treasury function is
responsible for raising finance 
for the Group’s operations,
together with associated 
liquidity management, and 
the management of foreign
exchange, interest rates and
credit risks. Treasury operations
are conducted within a
framework of policies and
guidelines authorised and
reviewed by both the Audit
Committee and the Board, who
receive regular updates of
treasury activity. Derivative
instruments are transacted for
risk management purposes only.
It is the Group’s policy that all
hedging is to cover known risks
and that no trading in financial
instruments is undertaken.
Regular and frequent reporting to
management is required for all
transactions and exposures, and
the internal control environment
is subject to periodic review,
both by the Group’s internal audit
team and by its Treasury
Committee.

The Group’s principal market
risks are exposures to changes 
in interest rates and currency
exchange rates, which arise both
from the Group’s sources of
finance and from the Group’s
operations. Following evaluation
of those positions, the Group
selectively enters into derivative

financial instruments to manage
these exposures. The principal
instruments currently used are
interest rate swaps and options
on interest rate swaps
(“swaptions”) to hedge interest
rate risks, forward exchange
contracts and currency options
(“collars”) to hedge transactional
currency exposures, and cross-
currency interest rate swaps to
hedge exposures on long-term
foreign currency debt.

Interest rate management
The Group has financial
exposures to both UK and US
interest rates, arising primarily
from long-term bonds. The
Group manages its exposures 
by borrowing at fixed rates of
interest and by using interest rate
swap and swaption agreements
to adjust the balance between
fixed and floating rate debt. 
All of the Group’s US dollar-
denominated debt has been
swapped to pounds sterling,
using cross-currency swap
arrangements, which, in addition
to the translation of the principal
amount of the debt to pounds
sterling, also provide for the
exchange, at regular intervals, 
of fixed-rate amounts of dollars
for fixed-rate amounts of pounds
sterling. All of the Group’s debt
exposure is denominated in
pounds sterling after cross-
currency swaps are taken into
account; at 30 June 2005, the
split of the Group’s aggregate 
net borrowings into their core
currencies was US dollar 91%
and pound sterling 9% (30 June
2004: US dollar 90% and pound
sterling 10%). The Group also
enters into pound sterling
interest rate swap and swaption
arrangements, which provide for
the exchange, at specified
intervals, of the difference
between fixed rates and variable
rates, calculated by reference to
an agreed notional pounds
sterling amount. Certain of the
swaption agreements can be
cancelled prior to the maturity
of the bonds. The counterparties
are all ‘A’ long-term rating or
better.

At 30 June 2005, 72% of the
Group’s borrowings were at fixed
rates after taking account of

interest rate swaps and swaption
agreements (30 June 2004:
77%). The fair value of both
interest rate and cross-currency
swaps held, as of 30 June 2005,
was approximately £103 million
against the Group’s favour,
compared to £105 million
against the Group’s favour at 
30 June 2004.

At 30 June 2005, the Group had
outstanding cross-currency swap,
interest rate swap and swaption
agreements with net notional
principal amounts totalling £1,018
million, compared to £968 million
at 30 June 2004. This movement
reflects new interest rate swap
and swaption agreements
designed to achieve a more
appropriate balance between
fixed and floating rate debt.

Currency exchange rates
The Group’s revenues are
substantially denominated in
pounds sterling, although a
significant proportion of
operating costs are denominated
in US dollars. In the year to 30
June 2005, 13% of operating
costs (£409 million) were
denominated in US dollars (2004:
14% (£439 million)). These costs
relate mainly to the Group’s long-
term programming contracts
with US suppliers.

During the year, the Group
managed its US dollar/pound
sterling exchange risk exposure
on US programming contracts 
by the purchase of forward
exchange contracts and currency
options (collars) for up to five
years ahead. All US dollar-
denominated forward exchange
contracts, currency options and
similar financial instruments
entered into by the Group are 
in respect of firm commitments
only and those instruments
maturing over the 12 months
following 30 June 2005 represent
approximately 80% (30 June
2004: 80%) of US dollar-
denominated costs falling due 
in that period. At 30 June 2005,
the Group had outstanding
commitments to purchase, in
aggregate, US$670 million (30
June 2004: US$705 million) at
average rates of US$1.79 to £1.00
(30 June 2004: US$1.62 to

£1.00). In addition, at 30 June
2005, currency options (collars)
were held relating to the
purchase of a total of US$114
million (30 June 2004: nil).

The Group’s primary Euro
exposure arises as a result of
revenues generated from the
Group’s subscribers in Ireland,
being approximately 3% of total
revenue in the year (2004: 3%).
These Euro-denominated
revenues are offset to a certain
extent by Euro-denominated
costs, relating mainly to certain
transponder rentals, the net
position being a Euro surplus.

The Group has purchased the
programming rights to certain
UEFA Champions League football
matches until the end of the
2005/06 season. Payments in
respect of these rights are made
pursuant to the contract in Swiss
Francs, which means that the
Group will be exposed to the
Swiss Franc/pound sterling
exchange rate. In line with the
Group’s policy of limiting foreign
exchange transactions to fixed
price instruments, 76% of this
exposure (CHF 76 million) was
hedged during the year via the
use of forward contracts for the
exchange of Euros and pounds
sterling for Swiss Francs. Since
30 June 2005, 100% of this
exposure has been hedged.

Euro 4 million were exchanged
for US dollars on currency spot
markets during the current
period (2004: nil) and no surplus
Euros were exchanged for
pounds sterling during the
period (2004: Euro 15 million). 
At 30 June 2005, Euro 82 million
(£56 million) has been retained
to meet obligations under
forward exchange contracts for
the purchase of Swiss Francs.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 18

OPERATING CASH FLOW
Operating cash flow increased 
by 11% during the year to 
£978 million.

£978m

RISK IDENTIFICATION AND
MANAGEMENT

Management continues to
develop and review its processes
for the identification, evaluation
and management of business
risks. Examples of the risks
facing the business include: the
highly competitive environment
in which the Group operates,
which is subject to rapid change;
reliance on technology which is
subject to failure, change and
development; capital expenditure
projects, including significant
investment in customer
relationship management
systems; failing to meet
expectations in terms of
timescale, budget or anticipated
benefits; changes in the
broadcasting, telecommunications
and competition regulatory
environment, primarily in the UK
and the European Community;
reliance on a limited number
of customers to generate
wholesale revenues; reliance 
on intellectual property and
proprietary rights which may
not be adequately protected;
reliance on encryption
technologies to protect against
unauthorised access to the
Group’s services and the financial
and other obligations imposed
upon the Group by a number of
long-term agreements and/or
other arrangements.

The Group’s risk management
processes include a Risk
Management Committee, chaired
by the Chief Financial Officer and
comprising Senior Executives.
The Committee meets at least
four times a year to review the
adequacy of systems and
procedures controlling risks
throughout the business. In
addition, the Audit Committee
monitors and reviews the
effectiveness of the internal audit
and risk management function.

CRITICAL ACCOUNTING
POLICIES

The application of UK GAAP
often requires management’s
judgement when the Group
formulates its accounting policies
and when presenting a true and
fair view of the Group’s financial
position and results in the
Consolidated Financial

Statements. Judgement is
sometimes required in respect 
of items where the choice of
specific policy to be followed 
can materially affect the Group’s
reported results or net asset
position, in particular when
estimating the life and
recoverability of particular assets,
or in the timing of recognition of
a transaction. A description of
the Group’s significant accounting
policies is provided in Note 1 to
the Consolidated Financial
Statements on pages 44 to 45.

The Group’s accounting policies
in respect of the following are
considered to be critical:

Goodwill
Where the cost of acquisition
exceeds the fair value attributable
to the net assets acquired, the
difference is treated as purchased
goodwill and capitalised on the
Group’s balance sheet in the year
of acquisition. Determining the
fair value of assets acquired and
liabilities assumed requires
management’s judgement and
often involves the use of
significant estimates and
assumptions, including
assumptions with respect to
future cash flows, discount rates
and asset lives, among other
items. Purchased goodwill arising
on acquisitions from 1 July 1998
is capitalised. Prior to 1 July 1998,
goodwill arising on acquisitions
was eliminated against reserves.

Where capitalised goodwill is
regarded as having a limited
useful economic life, FRS 10
provides that the cost is amortised
on a straight-line basis over that
life, of up to 20 years. All goodwill
currently held on the Group’s
balance sheet is being amortised
over periods of up to seven years
on a straight-line basis. Goodwill
is reviewed for impairment if
events or circumstances indicate
that the carrying value may not be
recoverable. Any amortisation 
or impairment write-down 
is charged to the profit and 
loss account.

At 30 June 2005, the carrying
value of goodwill amounted to
£301 million (2004: £417 million)
and represented 13% (2004: 18%)

of the Group’s total assets.
Applying the lives referred to 
in the previous paragraph has
resulted in this year’s charge for
amortisation amounting to £116
million (2004: £119 million).

Goodwill impairment reviews 
are also an area requiring
management’s judgement,
requiring assessment as to
whether the carrying value of
goodwill can be supported by the
net present value of future cash
flows derived from assets using
cash flow projections, and
discounting using an appropriate
rate. The Group completed two
significant acquisitions in the
year ended 30 June 2001. These
were the acquisitions of the
67.5% of British Interactive
Broadcasting Holdings Limited
(“BiB”), not previously owned by
the Group and 100% of Sports
Internet Group (“SIG”) (a company
that the Group acquired in July
2000, which owns a bookmaker
which operates telephone and
interactive betting services under
the brand name “SkyBet”). 
In accordance with FRS 11,
“Impairment of Fixed Assets and
Goodwill”, impairment reviews
were performed on the carrying
values of BiB and SIG goodwill
balances at the end of the 
first full financial year after
acquisition, at 30 June 2002,
which did not indicate
impairment. Consistent with the
Group’s strategy, the business
plans on which these reviews
were based reflect significant
projected increases in betting
and other interactive revenues
over the subsequent five years
and the carrying value of the
goodwill is therefore heavily
dependent on the forecast
performance of, and projections
for, these businesses. The 
Group continues to monitor
the performance of these
businesses and is satisfied 
that no impairment of goodwill
has occurred.

Revenue recognition and bad 
debt provision
The main source of the Group’s
revenue is revenue from
subscribers. Revenues from 
the provision of DTH subscription
services are charged to contract

customers on a monthly basis.
Revenues are invoiced and
recorded as part of a periodic
billing cycle, and are recognised
as the services are provided.
Pay-per-view revenue is
recognised when the event,
movie or football match is
viewed. Cable revenue is
recognised as the services are
provided to the cable companies
and is based on the number
of subscribers taking the 
Sky Channels, as reported to 
the Group by the cable
companies, and the applicable
wholesale prices. The overriding
principle followed is to recognise
revenues in line with the
provision of service, and
accordingly, this leaves little
scope for subjectivity. In the 
year, subscription revenues 
from DTH subscribers and 
cable companies comprised 79%
of total turnover (2004: 79%).

Management judgement is
required to evaluate the
likelihood of collection of
customer debt. This evaluation
requires estimates to be made,
and a provision is made for those
amounts which management
determines are unlikely to be
recovered. Currently, the Group’s
provision is partly based upon
the historical trends in the
percentage of total subscriber
debts which are not recovered.
As DTH subscriber revenues are
billed in advance and corrective
action is taken early within the
billing cycle, bad debts are a
relatively low percentage of
sales. Additionally, more detailed
reviews are carried out in respect
of more significant balances,
which include cable subscriber
revenues, whereby specific
provisions are made where
deemed appropriate.

The remaining 21% of turnover
(2004: 21%) comprises
advertising, SkyBet, Sky Active
and other revenues. Recognition
of these revenues takes place
once the advertising is broadcast,
or when the relevant goods or
services have been delivered or
provided. SkyBet revenues
represent amounts receivable in
respect of bets placed on events
which occur in the year and 

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 19

CAPITAL EXPENDITURE
We invested £230 million during the year
in the capital investment programmes
which support our growth strategy.

£230m

net customer losses in the year
in respect of the on-line 
casino operations.

four years. All CRM-related
assets were brought into use in
September 2005.

Tangible fixed assets
Tangible fixed assets represented
23% of the Group’s total assets 
at 30 June 2005 (2004: 16%).
Tangible fixed assets are stated 
at cost, net of accumulated
depreciation and any provision 
for impairment. The Group’s
depreciation policy in respect of
tangible fixed assets is disclosed
in Note 1 of the Consolidated
Financial Statements. Management
estimate the useful life of these
assets based on their periods of
expected use and this estimation
is judgemental. Management
reviews the period of expected
use on a regular basis. The Group
begins amortisation of these
assets when they become
available for use. Tangible fixed
asset impairment reviews are also
an area requiring management’s
judgement in determining
whether the carrying value of the
Group’s tangible fixed assets can
be supported by the net present
value of future cash flows derived
from the asset using cash flow
projections, and discounted using
an appropriate rate. The Group
performs impairment reviews 
if events or circumstances 
indicate that the carrying value 
of tangible fixed assets may not
be recoverable. There have been
no material impairments in the
current year.

FRS 15, “Tangible Fixed Assets”,
specifies criteria for the
recognition of tangible fixed
assets, including a detailed
definition of costs that are
capitalised in relation to self-
constructed assets. As at 30 June
2005, the net book value of costs
capitalised on the balance sheet
in respect of the Group’s CRM
project was £160 million 
(2004: £118 million). Capitalised
costs include technology
hardware and software assets,
site preparation and development
costs, and associated consultancy
expenditures. All of the CRM
project costs capitalised during
the year were associated with the
CRM systems (2004: 100%). These
assets are being depreciated over
periods of between three and 

Amortisation of programme stock
A significant proportion of
programming costs relates to 
the amortisation of television
programme rights. Programming
costs constituted 51% of
operating expenditure before
goodwill and exceptional items 
in the year (2004: 56%). The
Group’s investments in television
programme rights are amortised
over the planned number of
showings according to the type 
of programme right, with the
exception of movie rights and
certain sports rights, which 
are discussed below. The
amortisation methods used 
are based on programme genre
and have been based on the
repeatability and value to the
Group of showing the
programme. This basis is
regularly reviewed. The principle
followed is to match the benefit
received from the showing of the
programme to the cost of the
programme rights. Acquired
movie rights are amortised on 
a straight-line basis over the
period of the transmission
rights. The Group’s own in-house
movie productions are amortised
in line with anticipated revenue
over a maximum of five years.
Where contracts for sports rights
provide for multiple seasons or
competitions, the amortisation 
of each contract was previously
based on anticipated revenue.
Since 1 July 2004, these
contracts are now amortised on
a straight-line basis across the
season or competition as
management’s estimate of the
benefits received from these
rights was determined to be
more appropriately aligned with
a straight-line amortisation
profile. This change in estimate
did not have any impact on the
amortisation charge for the year,
as all associated programme
stock would be fully amortised
over the year under either
method. Provisions are made 
for any programme rights
which are surplus to the
Group’s requirements or
will not be shown for any
other reason.

Deferred tax
The Group recognises deferred
tax assets and liabilities in
respect of timing differences that
have originated but not reversed
at the balance sheet date, where
transactions or events that result
in an obligation to pay more tax
in the future, or a right to pay
less tax in the future, have
occurred at the balance sheet
date. Deferred tax liabilities
existing at the balance sheet date
are provided for in full at the
average tax rates that are
expected to apply in the periods
in which the timing differences
are expected to reverse, based on
tax rates and laws that have been
enacted or substantively enacted
by the balance sheet date.
Deferred tax assets are recognised
when, on the basis of all
available evidence, it is regarded
as more likely than not that there
will be suitable taxable profits
against which to recover carried
forward tax losses and from
which the future reversal of
underlying timing differences 
can be deducted.

The Group’s management
regularly reviews its deferred tax
assets for recoverability and the
expected reversals of existing
timing differences. If the Group’s
ability to generate sufficient
future taxable income changes,
or if there is a material change 
in the actual tax rates or time
period within which the
underlying timing differences
become taxable or deductible,
the Group could be required
either to write down its deferred
tax assets, resulting in an
increase in the Group’s effective
tax rate and an adverse impact
on the Group’s financial results,
or to recognise additional
deferred tax assets, resulting in a
decrease in the Group’s effective
tax rate and a positive impact on
its financial results.

At 30 June 2005, the Group has
recognised a deferred tax asset of
£100 million (2004: £151 million)
and has unrecognised deferred
tax assets of £330 million (2004:
£450 million) in respect of capital
losses related to the Group’s
German holding of KirchPayTV,
£24 million (2004: £21 million), in

respect of capital losses in respect
of football clubs and other
investments, £14 million (2004:
£13 million), on UK losses in the
Group and £64 million (2004: 
£64 million) on trading losses 
in the Group’s German holding
companies of KirchPayTV. The
Directors consider that at 
30 June 2005 there was 
sufficient evidence to support 
the recognition of the Group’s
deferred tax asset on the basis
that it was more likely than not
that there would be suitable
taxable profits against which 
this asset could be utilised and 
from which future reversals of
underlying timing differences
could be deducted.

Exceptional items
Operating exceptional items are
those that, in management’s
judgement, are items that arise
from events or transactions that
fall within the ordinary activities
of the Group but which
individually or, if of a similar
type, in aggregate, need to be
disclosed separately because 
of their size or incidence if the
financial statements are to
properly reflect the results for
the period. These items are
included in the line of the profit
and loss account to which they
relate, but are disclosed in a
separate column to provide 
the reader with a better
understanding of the ongoing
performance of the business.

The determination of which
items should be separately
disclosed as operating
exceptional items requires a
degree of judgement based 
on the materiality and nature 
of the items.

Non-operating exceptional items
are defined by UK GAAP, although
management judgement is
required to determine whether
such items are individually
sufficiently material or, if of a
similar type, in aggregate, to
warrant separate disclosure.
These items are included below
operating profit in the profit and
loss account, within the same
separate column as the operating
exceptional items.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 20

ADOPTION OF INTERNATIONAL
FINANCIAL REPORTING STANDARDS

The Group will report its
financial results in accordance
with International Financial
Reporting Standards (“IFRS”), as
adopted by the European Union
(“EU”), from 1 July 2005. The
transition date for the Group’s
adoption of IFRS of 1 July 2004 is
determined in accordance with
IFRS 1 “First-time Adoption of
International Financial Reporting
Standards”.

As noted in the 2004 Annual
Report and Accounts, the Group
established an IFRS transition
steering committee to oversee
the transition to IFRS. The
Committee’s main responsibilities
have been monitoring the
progress of a dedicated transition
working group, making key
decisions relating to the
transition, and reporting to the
Audit Committee in relation to
the transition. Implementation
plans have been completed to
modify the Group’s procedures,
systems and controls, and an
IFRS training programme for the
Group’s finance function has also
been completed.

Indicative guidance on the impact
of the transition to IFRS on the
Group’s financial results was
made available during the first
quarter of the year ending 
30 June 2006, and can be
accessed from the British Sky
Broadcasting web page at
www.sky.com/corporate. This
indicative guidance was prepared
on the basis of IFRS as endorsed
by the EU, as at 30 June 2005.
Some uncertainties remain as to
whether the International
Accounting Standards Board
(“IASB”) and other related bodies
will issue new or revised
standards that, subject to their
adoption by the EU, will either be
mandatory for the Group’s 30
June 2006 financial statements,
or may be adopted early
voluntarily. Such uncertainties

limit the Group’s ability to assess
the final impact of IFRS on its
financial statements. As a result,
the IFRS financial results
reported in the Group’s 2006
Annual Report and Accounts for
the comparative year ended 30
June 2005 may vary from those
presented in the indicative
guidance.

Particular uncertainty surrounds
IAS 39 “Financial Instruments:
Recognition and Measurement”,
which has been adopted by the
EU on a partial basis, with
certain requirements of the
standard issued by the IASB
having been removed (the
“carve-outs”). The carve-outs
relate to the use of the full fair
value option in accounting for
certain types of financial
liabilities that the Group does not
currently hold and a method of
hedging interest rate risk that 
the Group currently does not 
employ. Therefore, the current
modifications to IAS 39 have not
affected the Group and we
expect that the Group will be
compliant with both the IASB and
the EU versions of the standards.

The adoption of IFRS will lead 
to some significant changes in
the Group’s accounting policies,
results, and the presentation of
its financial statements, which
are currently in accordance with
UK GAAP. Based on the Group’s
assessment of current IFRS
requirements, the principal
effects on the Group’s financial
statements are as follows:

Share-based payments
Under UK GAAP, the Group
recognises a charge in the profit
and loss account for its Long-Term
Incentive Plan (“LTIP”), Equity
Bonus Plan (“EBP”) and Key
Contributor Plan (“KCP”) based on
the difference between the
exercise price of the award and
the price of a BSkyB share on the

date of grant (the “intrinsic
value”). No charge is recognised
in respect of the Executive Share
Scheme, as the awards had an
intrinsic value of nil, nor in
respect of the Sharesave scheme
due to a specific exemption under
UK GAAP for such schemes.

Under IFRS 2 “Share-based
Payment”, the Group is required to
recognise a charge in the income
statement for all share options and
awards, based on the fair value of
the awards as calculated at the
grant date using an option-pricing
model as necessary. This method
of valuation is used to calculate
the charge for all share option
schemes, including the Executive
and Sharesave Schemes, resulting
in an additional charge under IFRS
compared to UK GAAP.

Financial instruments and hedge
accounting
The Group manages its interest
rate and foreign currency
exposures using a combination 
of interest rate swaps, cross-
currency swaps, swaptions,
forward exchange contracts 
and zero cost currency option
structures (collars).

Under UK GAAP, where the 
Group has taken out financial
instruments to provide an
economic hedge for foreign
currency exposures, the rates
inherent in the hedging contracts
are used to translate the hedged
items. The derivative financial
instruments are not recognised
on the balance sheet, and the
gain or loss on the instrument 
is not recognised in the profit
and loss account until maturity
of the instrument.

Under IFRS, the Group is required
to record all foreign currency
transactions at spot exchange
rates at the transaction date, 
and to state all foreign currency
monetary assets and liabilities at

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 21

DIVIDEND
The Group declared a full 
year dividend of 9 pence,
approximately one-third 
of retained profit.

9p/share

closing exchange rates at each
balance sheet date. This results
in a restatement of foreign
currency creditors, programming
additions and amortisation, 
US dollar debt and accrued
interest thereon at the
transaction date, with
restatement of foreign currency
creditors, US dollar debt and
accrued interest at the balance
sheet date. The Group is
required to recognise its
derivative financial instruments
on the balance sheet at fair value
from inception of the contract,
with changes in fair value being
recognised in the income
statement. Where hedge
accounting of cash flows is
achieved, the portion of the 
gain or loss on the hedging
instrument (i.e. the change in 
its fair value) that is determined
to be an effective hedge is
initially recognised through
equity in a hedging reserve, 
and is then reclassified to the
income statement during the
same periods in which the
underlying hedged exposure
affects the income statement.

The Group’s foreign exchange
hedging policy was revised
during the year to extend the
maturity profile of hedging
instruments to match the time
horizon of the underlying
contracts more appropriately,
and to extend the range of
permitted instruments to 
protect exposures rather than 
fix transaction rates. The Group
does not see a requirement to
change its current hedging 
policy as a result of the new
requirements for achieving
hedge accounting under IAS 39
and expects to be able to
achieve hedge accounting for
the majority of its derivative
financial instruments.

Goodwill
Under UK GAAP, the Group
amortises goodwill on a
straight-line basis over periods
of no longer than 20 years.
Under IFRS, the Group’s goodwill
balances that existed at the date
of transition to IFRS are no
longer amortised but instead 
are subject to annual
impairment testing.

Furthermore, under UK GAAP,
goodwill arising on acquisitions
which had been written off to
reserves is recycled to the profit
and loss account on disposal of
the investment. Under IFRS, any
such goodwill remains written
off against reserves, resulting in
a different gain or loss on
disposal of such investments.

Dividends
Under UK GAAP, a dividend
declared after the balance sheet
date, but before the date of
signing the financial statements,
is treated as an adjusting post
balance sheet event, and the
associated dividend payable is
recorded as a liability within the
year end balance sheet. Under
IAS 10 “Events after the Balance
Sheet Date”, such a dividend is
recorded as a liability in the
accounting period in which it 
is approved.

Intangible assets
Certain assets, principally
software acquired and
developed that is not integral 
to a related item of hardware,
which are classified as tangible
fixed assets under UK GAAP
must instead be classified as
intangible assets under IAS
38 “Intangible Assets”. These
assets are reclassified on
transition to IFRS, and continue
to be amortised over their useful
economic lives, which have not

changed as a result of the
reclassification. In addition,
under UK GAAP, the Group 
has chosen to expense certain
development costs. IFRS requires
all of these development costs 
to be capitalised if certain
criteria are met.

Presentation of the financial
statements
IAS 1 “Presentation of Financial
Statements” does not provide
definitive guidance on the format
of the income statement or
balance sheet, but stipulates
certain line items that, as a
minimum, must be disclosed.
Additional line items, headings
and subtotals are presented on
the face of the Group’s income
statement and balance sheet
where such presentation is
relevant to the understanding 
of the Group’s financial
performance. IAS 1 includes a
requirement that all deferred tax
assets must be classified as 
non-current assets under IFRS.

DIRECTORS’ REMUNERATION

Executive Directors’ and Senior
Executives’ incentive opportunity
in the LTIP is mainly dependent
on a limited number of measures,
including growth in earnings per
share before goodwill and
exceptional items, free cash flow
per share and DTH subscribers.
The remaining 30% is based on
Total Shareholder Return,
measured relative to the
constituents of the FTSE 100.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 22

LIVING FOR SPORT
Living for Sport aims to 
re-engage 11-16 year olds back
into school life through sports
activities in schools.

SUBTITLING
Hours

03

04

05

51,600

55,000

64,000

CORPORATE RESPONSIBILITY
SKY’S APPROACH TO CORPORATE
RESPONSIBILITY IS ALL ABOUT 
BEING TUNED-IN

investment scheme – and a
charity partnership with Chicken
Shed Theatre Company.

Environment
The Environment Committee
reviews annual performance
indicators that track progress
against the Group’s environmental
targets on energy consumption,
carbon dioxide (CO2) emissions,
waste and water consumption.
As the business has grown this
year, energy consumption has
increased. Despite this, the
Group has reduced its carbon
dioxide emissions by 16%. Since
October 2004, all of the Group’s
sites in England, where the
Group is responsible for energy
purchasing, obtain their
electricity from renewable
sources. In April 2005, all sites 
in Scotland moved to combined
heat and power (“CHP”) 
sources that have lower carbon
dioxide emissions.

COMMUNITY

Contribution by type

3%

12%

11%

74%

Cash

Management costs

In-kind

Time

Contribution by subject

28%

17%

55%

Young people

Art and culture

Other

£5,113,772, including cash, 
time, in-kind donations and
management costs, an increase 
of over £59,000 since 2004.

CARBON DIOXIDE EMISSIONS
Tonnes

04

05

ENERGY CONSUMPTION
KWh (thousands)

04

05

36,491

30,545

92,973

102,971

Corporate responsibility at Sky
is about making the Group
successful, responsible and
flexible to market requirements.

Corporate responsibility
management is overseen by the
Corporate Responsibility Steering
Group (“CRSG”), which provides
senior direction and is tasked
with setting the vision, values
and reviewing the achievement
of corporate responsibility goals
for the Group. The CRSG
comprises the members of the
executive management team and
two independent Non-Executive
Directors. The CRSG is supported
at an operational level by the
Corporate Responsibility
Taskforce of senior managers
from around the Group who
address specific issues with
support from the Corporate
Responsibility Department. The
management of environmental
issues is overseen by the
Environment Committee that 
is chaired by the Company
Secretary and reports into the
CRSG. Other groups are in place
to oversee health and safety and
human resources policy, and
Sky’s people can communicate
their views on corporate
responsibility via the Sky Forum.

The Group runs an annual 
risk workshop on corporate
responsibility issues and
maintains a corporate
responsibility risk register. 
The Group also undertakes
consultation with stakeholders
that informs corporate
responsibility risk identification.
The Group is a member of the
FTSE4Good Index and the Dow
Jones Sustainability Index and 
is included in Business in the
Community’s ‘Companies That

Count’ Index. The annual
Corporate Responsibility
Review provides full details 
of corporate responsibility
activities. This information can
also be found on the web at
www.sky.com/responsibilities.

Customers
The provision of choice is core 
to the Group’s customer offering.
The Group has continued to
develop the technology to allow
customers to access this choice
and help them control access.
Development activities during the
year include further development
of the parental control features
available on the Electronic
Programme Guide (“EPG”) that
will help parents to limit access
to any channel by their children.
The Group has also implemented
the Code of Practice for Interactive
Gambling, developed with
GamCare, an organisation that
promotes responsible gambling.

Accessibility to programming is
provided through on-screen
subtitling, audio description 
and signing. A dedicated helpline
for disabled customers is in
place, staffed by the Accessibility
Service Team.

Community investment
The Group continues to align its
community investment activities
to the wider goals of the
business and its customers and
utilises its brand, platform,
technology and people in
community investment activities.
These activities are regularly
reviewed to ensure that they are
delivering long-term benefits to
both the community and the
business. Current programmes
include Living for Sport, Make a
Difference – the staff community

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 23

SKY TALENT
One of the winners from our Sky
Talent programme, Denise Nurse.

PEOPLE
PEOPLE, ENTERTAINMENT 
AND QUALITY ARE AT THE
HEART OF OUR BUSINESS

>>
THE GROUP’S STRENGTH IS ITS
DIVERSITY AND THE CHALLENGE FOR US
IS TO CONTINUE TO ENCOURAGE THIS
QUALITY TO DEVELOP AND GROW
WITHIN THE BUSINESS.

EMPLOYEE TRAINING DAYS

03

04

05

39,336

45,826

49,624

Our organisation
The Group is committed to
developing a flexible and
motivated workforce which
supports the business goals. 
To achieve this, the Group aims 
to make Sky a great place to 
work and to align the culture,
organisational development and
reward to the Group’s business
strategy and values. These values
are aspirational and designed to
engage employees: tuned-in;
irrepressible; inviting and fun.
They help the Group to serve its
customers, define the way it
achieves its goals, and shape 
the organisation. Diverse ideas
and opinions are encouraged,
helping employees to find new 
and better ways of working. The
Group fully supports the right of
all people who work with us to
be treated with respect and
dignity. We are committed to
ensuring that no one is subjected
to less favourable treatment
because of their age, gender,
gender reassignment, sexual
orientation, race, religious beliefs,
marital status or disability.

Involvement
The way the Group conducts
business and the way its
employees work together are
critical to the Group’s success. 
An open environment allows
people to challenge, be creative
and get involved. Sky’s people
have elected employees from
around the business to form the
Sky Forum and represent the
views, ideas and concerns of all
employees. Issues ranging from
the work environment and
practices to training and
development and health and
safety are discussed at the
Forum. The Chief Executive,
Executive Team and other
managers regularly attend Forum
meetings to talk about Sky’s
strategic priorities. Involving
employees through the Forum
ensures that views are shared 
as the Group shapes its future.

The views of employees are
important to the Group. A recent
Group-wide opinion survey was
conducted to keep abreast 
of what employees think and
how Sky can be made an even
better place to work. This is an
important measurement tool 
for the Group and guides the
ongoing development of the

“People Plan”, which defines the
goals and activities the Group
aims to undertake to ensure that
it engages its employees and
aligns them to the business aims.

The Group also encourages
employee involvement through
community initiatives. The Make 
a Difference programme allows
Sky’s people to choose to get
involved in their local
communities in a number
of different ways:

• Sky Volunteers – an

opportunity for employees to
develop new skills and be paid
for up to 16 hours working for
a cause they believe in;

• Sky Givers – where employees
make a regular donation to
charity via payroll, and where
Sky will match the donation; and

• Sky Fundraisers – where
employees undertaking a
fundraising activity are given
match-funding for their chosen
charity.

At Sky, people can create their
own futures. Sky Talent aims to
develop internal talent and
discover future television
presenters from Sky’s own
employees. Presenters and
producers make up the judging
panel, with successful employees
going on to take part in a four day
presenting course and winning a
slot on a Sky programme.

Reward
The Group offers an attractive
and competitive reward and
benefits package. This includes
the BSkyB Pension Plan, life cover
and disability benefits, a share
save plan, a healthcare plan and
complimentary Sky+. The Sky
Choices programme was
launched in 2005, allowing
employees to make significant
savings in tax and National
Insurance in areas such as
childcare payment, computers for
the home or a bicycle for travel to
work. In addition, Sky Club has
been launched, giving employees
the opportunity to be entered into
a free draw to win entertainment
experiences such as going to
cover a major match with a
sports reporter or being an extra
in a movie.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Operating and Financial Review
PAGE 24

SKY FORUM
Members of the Sky Forum
engaging together with 
members of Sky’s Executive 
team on key issues.

Training and development
Training and development is
essential for employees to realise
their full potential, gain new
skills and knowledge and enable
them to meet the Group’s
business objectives. The Group
encourages employees to
improve their personal
development by integrating
learning within the workplace. 
A range of training programmes
is offered, including a Sky
introduction programme;
workplace training; coaching and
professional updates; leadership;
technology; the broadcast
industry; professional skills; and
management and personal
development opportunities. 
A news traineeship scheme was
launched last year, in addition to
the existing finance traineeship
scheme. During this year the
Modern Apprenticeship scheme
was introduced in Scotland, and
aims to support 60 young people
through a combined work and
qualification programme in the
first year of the scheme. The
Group is represented at board
level within the Broadcast
Industry Sector Skills Council,
which promotes training and
development opportunities
across the industry and has
partnerships with academic and
training bodies. The Group also
gives all managers the opportunity
to participate in the Management
Essentials Programme, a series 
of nine modules covering
performance development,
coaching and people resourcing
which helps managers to motivate
their teams and meet daily
business challenges.

Occupational Health and Safety
The Group is committed to
providing a safe and healthy
working environment and
believes that the health, safety
and wellbeing of all employees
are of paramount importance.
The Group continues to raise
levels of awareness about health
and safety issues amongst
employees. As part of the Group’s
commitment to employee health
and wellbeing, a health and
safety CD-Rom was developed for
use by all employees. Health and 

Safety is covered further in the
Health and Safety section of the
Directors’ Report on page 28. 
In addition a range of wellness
initiatives has been organised,
including an on-site gym or
discounts at gyms; health
awareness events; and an
introduction to ways of helping 
to reduce stress. A dedicated
intranet site gives employees
access to information on where to
go if they need help and support.
The Group also commissioned a
programme that gives employees
access to a dedicated and
confidential service that provides
professional knowledge from
experts on a range of health and
wellbeing topics.

Communication
Communicating with employees
helps them to understand the
business context and focus on
what makes a difference. 
By creating an effective channel
for dialogue the Group engages
its employees to help achieve 
its overall business objectives.
Channels of communication
across the Group are diverse 
and involve people at all levels
and locations in the business.
This helps the Group’s
geographically remote people –
such as our Sky Engineers – 
to feel an integral part of the
business. The Group provides high
quality information, advice and
guidance to employees through a
series of communications tools,
including Company magazines; a
dedicated publication, “Digitalk”,
for Sky engineers; intranet sites;
global e-mails; leadership
forums; and roadshows. The
quality of tools such as Vision
magazine and Digitalk have been
recognised by honours such as
the Communicators in Business 
(CIB) 2005 “internal newsletter”
gold award.

The Group continues to build 
and maintain a flexible and
motivated workforce where
everyone is given equal access 
to opportunities in recruitment
and employment, irrespective 
of their differences and needs.

2 August 2005

>>
SKY HAS A TRUE TEAM SPIRIT; 
WE WORK TOGETHER TO MAKE 
A REAL DIFFERENCE.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 25

FINANCIAL STATEMENTS

CONTENTS
26 BOARD OF DIRECTORS
28 DIRECTORS’ REPORT
29 CORPORATE GOVERNANCE REPORT
32 REPORT ON DIRECTORS’ REMUNERATION
39 DIRECTORS’ RESPONSIBILITIES
39 AUDITORS’ REPORT
40 CONSOLIDATED PROFIT AND LOSS ACCOUNT
41 CONSOLIDATED BALANCE SHEET
42 COMPANY BALANCE SHEET
43 CONSOLIDATED CASH FLOW STATEMENT
44 NOTES TO FINANCIAL STATEMENTS
72 FIVE YEAR SUMMARY
73 SHAREHOLDER INFORMATION
75 GLOSSARY

Use of non-GAAP financial information
This document contains certain information on the Group’s results and cash flows that have been derived from amounts calculated in accordance with UK Generally Accepted Accounting Principles (“UK GAAP”), but are not
themselves UK GAAP measures. These should not be viewed in isolation as alternatives to the equivalent UK GAAP measure and should be read in conjunction with the equivalent UK GAAP measures. Further disclosures
are also provided under “Non-GAAP measure” in the glossary.

Forward-looking statements
This document contains certain forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995 with respect to the Group’s financial condition, results of operations and
business, and management’s strategy, plans and objectives for the Group. These statements include, without limitation, those that express forecasts, expectations and projections with regard to the potential for growth of
free-to-air and pay-TV, advertising growth, DTH subscriber growth and Multiroom and Sky+ penetration, DTH revenue, profitability and margin growth, cash flow generation, subscriber acquisition costs and marketing
expenditure, capital expenditure programmes and proposals for returning capital to shareholders.

These statements (and all other forward-looking statements contained in this document) are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the
Group’s control, are difficult to predict and could cause actual results to differ materially from those expressed or implied or forecast in the forward-looking statements. These factors include, but are not limited to, the fact
that the Group operates in a highly competitive environment, the effects of government regulation upon the Group’s activities, its reliance on technology, which is subject to risk, change and development, its ability to continue
to obtain exclusive rights to movies, sports events and other programming content, risks inherent in the implementation of large-scale capital expenditure projects, the Group’s ability to continue to communicate and market
its services effectively, and the risks associated with the Group’s operation of digital television transmission in the UK and Ireland.

Information on some risks and uncertainties are described in the “Risk Factors” section of Sky’s Annual Report on Form 20-F for the year ended 30 June 2004. Copies of the Annual Report on Form 20-F are available on
request from British Sky Broadcasting Group plc, Grant Way, Isleworth TW7 5QD or from the British Sky Broadcasting web page at www.sky.com/corporate. All forward-looking statements in this document are based on
information known to the Group on the date hereof. The Group undertakes no obligation publicly to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

 
BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 26

BOARD OF DIRECTORS

BOARD OF DIRECTORS AT 30 JUNE 2005:

CHASE CAREY (age 51)
NON-EXECUTIVE DIRECTOR
Chase Carey was appointed as a Director of the Company on 13 February 2003. Mr Carey has
been a Non-Executive Director of News Corporation since 2002 and was an Executive Director
from 1996 until 2002. Mr Carey is President and Chief Executive Officer (“CEO”) of The DIRECTV
Group, Inc. (“DIRECTV”) and serves on the Boards of Gateway, Inc. and Yell Group plc. Mr Carey
previously served  as  Co-Chief  Operating  Officer of  News  Corporation  and  as  a  Director and 
Co-Chief  Operating  Officer of  Fox Entertainment  Group  (“FEG”).  Mr Carey has  also  held  the
positions  of  Chairman  and  CEO  of  Fox Television,  Director of  Star Group  Limited  (“Star”),
Director of  NDS Group  plc (“NDS”)  and  Director of  Gemstar-TV Guide  International,  Inc
(“Gemstar”).

JEREMY DARROCH (age 42)
EXECUTIVE DIRECTOR
Jeremy Darroch was appointed as Chief Financial Officer (“CFO”) and a Director of the Company
on 16 August 2004. Mr Darroch joined Dixons Group plc (“Dixons”) in January 2000 as Retail
Finance Director, rising to the position of Group Finance Director in February 2002. Prior to
Dixons,  Mr Darroch  spent  12 years  at  Procter &  Gamble in  a variety of  roles in  the  UK and
Europe, latterly as European Finance Director for its Health Care businesses. Mr Darroch is a
member of the 100 Group of Finance Directors.

DAVID DEVOE (age 58)
NON-EXECUTIVE DIRECTOR
David DeVoe was appointed as a Director of the Company on 15 December 1994. Mr DeVoe 
has  been  an  Executive  Director of  News  Corporation  since  October 1990,  Senior Executive 
Vice  President  of  News  Corporation  since  January 1996,  CFO  and  Finance  Director of  News
Corporation  since  October 1990  and  Deputy Finance  Director from  May 1985  to  September
1990. Mr DeVoe has been a Director of News America International (“NAI”) since January 1991,
and a Director of Star since July 1993. Mr DeVoe has also been a Director of FEG since 1991 and
a Senior Executive Vice President and CFO since August 1998. Mr DeVoe has been a Director of
NDS since 1996 and a Director of Gemstar since June 2001.

DAVID EVANS (age 65)
INDEPENDENT NON-EXECUTIVE DIRECTOR
David Evans was appointed as a Director of the Company on 21 September 2001. Mr Evans is
President and CEO of Crown Media Holdings, Inc (“Crown”). Mr Evans was previously President
and CEO of Crown’s predecessor, Hallmark Entertainment Networks, from 1 March 1999. Prior
to that, Mr Evans was President and CEO of Tele-Communications International, Inc. (“TINTA”)
from  January 1998.  Mr Evans  joined  TINTA in  September 1997  as  its  President  and  Chief
Operating Officer, overseeing the day-to-day operations of the company. Prior to joining TINTA,
from July 1996, Mr Evans was Executive Vice President of News Corporation and President and
CEO of Sky Entertainment Services Latin America, LLC.

NICHOLAS FERGUSON (age 56)
INDEPENDENT NON-EXECUTIVE DIRECTOR
Nicholas Ferguson was appointed as a Director of the Company on 15 June 2004. Mr Ferguson
is Chairman of SVG Capital, a publicly-quoted private equity group, and was formerly Chairman
of Schroder Ventures. He is also Chairman of the Courtauld Institute of Art and the Institute 
of Philanthropy.

ANDY HIGGINSON (age 48)
INDEPENDENT NON-EXECUTIVE DIRECTOR
Andy Higginson  was  appointed  as  a  Director of  the  Company on  1  September 2004.  Mr
Higginson is Finance and Strategy Director of Tesco plc (“Tesco”). Mr Higginson was appointed
to the Board of Tesco in 1997, having previously been the Group Finance Director of the Burton
Group plc. Mr Higginson is a member of the 100 Group of Finance Directors and Chairman of
Tesco Personal Finance.

ALLAN LEIGHTON (age 52)
INDEPENDENT NON-EXECUTIVE DIRECTOR
Allan Leighton was appointed as a Director of the Company on 15 October 1999. Mr Leighton
joined ASDA Stores Limited as Group Marketing Director in March 1992. In September 1996 he
was appointed Chief Executive and in November 1999 he was appointed President and CEO of 
Wal-Mart Europe. Mr Leighton resigned all of these positions in September 2000. Mr Leighton
is Non-Executive Chairman of BHS Limited and Royal Mail Group plc and is a Non-Executive
Director of George Weston Limited and Selfridges & Co Limited.

JAMES MURDOCH (age 32)
EXECUTIVE DIRECTOR
James Murdoch was appointed as a Director of the Company on 13 February 2003 and CEO with
effect from 4 November 2003. Until Mr Murdoch’s appointment as CEO, he was Chairman and
CEO  of  Star from  May 2000.  Prior to  4  November 2003,  Mr Murdoch  was  Executive  Vice
President of News Corporation and a member of News Corporation’s Board of Directors and
Executive Committee and served on the Board of NDS. Mr Murdoch serves on the Board of
YankeeNets and the Board of Trustees of the Harvard Lampoon. Mr Murdoch attended Harvard
University.

RUPERT MURDOCH (age 74)
NON-EXECUTIVE DIRECTOR AND CHAIRMAN
Rupert  Murdoch  was  appointed  as  a  Director of  the  Company in  November 1990,  when  he
founded British Sky Broadcasting, and was appointed Chairman in June 1999. Mr Murdoch has
been CEO of News Corporation since 1979, Chairman since 1991 and was Managing Director
from  1979  until  November 2004.  Mr Murdoch  has  also  served  as  a  Director of  FEG  and  its
predecessor companies since 1985, Chairman since 1992 and CEO since 1995. In addition, Mr
Murdoch has been a Director of Star since 1993, Gemstar since 2001, DIRECTV since 2003 and
China Netcom Group Corporation (Hong Kong) Limited since October 2004.

JACQUES NASSER (age 57)
INDEPENDENT NON-EXECUTIVE DIRECTOR
Jacques Nasser was appointed as a Director of the Company on 8 November 2002. Mr Nasser
is  a  Senior Partner of  One  Equity Partners.  In  addition,  Mr Nasser serves  on  the  Board  of
Quintiles Transnational Corporation, Brambles Industries and the International Advisory Board
of Allianz A.G. Mr Nasser served as a Member of the Board of Directors, and as President and
CEO of Ford Motor Company from 1998 to 2001. Mr Nasser has received an honorary Doctorate
of Technology and graduated in Business from the Royal Institute of Melbourne. Because of Mr
Nasser’s significant contributions to the wellbeing of humanity and to the country of Lebanon,
he  has  received  the  Order of  the  Cedar.  In  recognition  of  Mr Nasser’s  work for Australian
industry, as an adviser to government, and for education in the area of technology, he has been
awarded an Order of Australia and a Centenary Medal.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 27

GAIL REBUCK CBE (age 53)
INDEPENDENT NON-EXECUTIVE DIRECTOR
Gail Rebuck was appointed as a Director of the Company on 8 November 2002. Ms Rebuck is
Chairman and Chief Executive of The Random House Group Limited (“Random House”), the
UK’s  largest  trade  publishing  company.  In  1982,  Ms  Rebuck became  a  founder Director of
Century Publishing (“Century”). Century merged with Hutchinson in 1985 and in 1989 Century
Hutchinson was acquired by Random House Inc. In 1991, Ms Rebuck was appointed Chairman
and Chief Executive of Random House. Ms Rebuck was a Trustee of the Institute for Public Policy
Research from 1993 to 2003 and was for three years a member of the Government’s Creative
Industries Task Force. Ms Rebuck is on the Board of The Work Foundation, a member of the
Court of the University of Sussex, on the Advisory Board of the Cambridge Judge Institute, and
the Council of the Royal College of Art. Ms Rebuck was awarded a CBE in the 2000 New Year’s
Honours List.

LORD WILSON OF DINTON GCB (age 62)
INDEPENDENT NON-EXECUTIVE DIRECTOR
Lord Wilson was appointed as a Director of the Company on 13 February 2003. He has been 
a Non-Executive Director of Xansa plc since April 2003. Lord Wilson entered the Civil Service 
as an assistant principal in the Board of Trade in 1966. Lord Wilson subsequently served in 
a number of  departments,  including  12  years  in  the  Department  of  Energy,  where  his
responsibilities  included  nuclear power policy,  the  privatisation  of  Britoil,  personnel  and
finance. Lord Wilson headed the Economic Secretariat in the Cabinet Office under Mrs Thatcher
from 1987 to 1990 and, after two years in the Treasury, was appointed Permanent Secretary of
the Department of the Environment in 1992. Lord Wilson became Permanent Under Secretary
of the Home Office in 1994 and Secretary of the Cabinet and Head of the Home Civil Service 
in  January 1998.  Since  his  retirement  in  September 2002,  Lord  Wilson  has  been  Master of
Emmanuel College, Cambridge. Lord Wilson was made a peer in November 2002.

ALTERNATE DIRECTORS
Rupert  Murdoch,  David  DeVoe,  Arthur Siskind  and  Chase  Carey have  appointed  each  of  the
others to act as their alternate Director and, in addition, have appointed Leslie Hinton to act as
their alternate Director. David Evans has appointed Allan Leighton as his alternate Director.

LESLIE HINTON (age 61) 
ALTERNATE DIRECTOR
Leslie Hinton served as a Director of the Company from 15 October 1999 until 13 February 2003.
Following his resignation as a Director, Mr Hinton was immediately appointed as an Alternate
Director of  the  Company.  Mr Hinton  was  appointed  President  of  Murdoch  Magazines  in  the
United States in 1990, two years later becoming CEO of Fox Television Stations and in 1995 he
became Executive Chairman of News International Limited. Mr Hinton is a member of News
Corporation  Executive  Committee.  In  1996  he  joined  the  board  of  the  Press  Association  in
Britain, and this year was appointed a Non-Executive Director of Johnston Press plc.

LORD ROTHSCHILD (age 69)
SENIOR INDEPENDENT NON-EXECUTIVE DIRECTOR AND DEPUTY CHAIRMAN
Lord Rothschild was appointed as a Director, Deputy Chairman and Senior Independent Non-
Executive Director of the Company on 17 November 2003. Lord Rothschild is Chairman of RIT
Capital Partners plc and Five Arrows Limited. He co-founded Global Asset Management, which
is now part of UBS, and J Rothschild Assurance, the life assurance company now part of St
James’s Place Capital plc. From Oxford University Lord Rothschild joined the family bank, N.M.
Rothschild  &  Sons,  and  subsequently ran  the  corporate  finance  department  and  became
chairman of the executive committee, before leaving N.M. Rothschild & Sons in 1980 to develop
his interests in the financial sector. In addition to his career in the world of finance, he has been
involved in philanthropy and public service.

ARTHUR SISKIND (age 66)
NON-EXECUTIVE DIRECTOR
Arthur Siskind was appointed as a Director of the Company on 19 November 1991. Mr Siskind
has  been  the  Senior Advisor to  the  Chairman  of  News  Corporation  since  January 2005. 
Mr Siskind  has  been  an  Executive  Director of  News  Corporation  since  1991  and  was  Group
General Counsel of News Corporation from March 1991 until December 2004. Mr Siskind was
Senior Executive Vice President of News Corporation from January 1996 until December 2004
and an Executive Vice President of News Corporation from February 1991 until January 1996.
Mr Siskind has been a Director of NDS since 1996 and was a Director of NAI from 1991 until
January 2005  and  a  Director of  Star from  1993  until  January 2005.  Mr Siskind  was  Senior
Executive Vice President and General Counsel of FEG from August 1998 until January 2005 and
a Director from August 1998 to March 2005. Mr Siskind has been a member of the Bar of the
State of New York since 1962.

LORD ST JOHN OF FAWSLEY (age 76)
NON-EXECUTIVE DIRECTOR
Lord St John was appointed as a Director of the Company on 20 November 1991. Lord St John
was a Director of the N.M. Rothschild Trust from 1990 to 1998. Lord St John is Chairman of the
Royal Fine Art Commission Trust and was Chairman of the Royal Fine Art Commission from 1985
to 2000. Lord St John is a member of the Privy Council and holds the Order of Merit of the Italian
Republic. Lord St John has held the offices of Minister of State for Education, Minister of State
for the Arts, Leader of the House of Commons and Chancellor of the Duchy of Lancaster. Lord
St  John  has  also  been  Master of  Emmanuel  College,  Cambridge.  Lord  St  John  is  a  regular
commentator on television and radio.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 28

DIRECTORS’ REPORT

The Directors present their Annual Report on the affairs of British Sky Broadcasting
Group plc and its subsidiary undertakings, together with the Accounts and Auditors’
Report for the year ended 30 June 2005.

Activities
The  Chairman’s  Statement  on  page  1  and  the  Operating  and  Financial  Review  on
pages 2 to 24 report on the principal activities of the Group, its financial and operating
performance during the year and the future development of the business.

Results and dividends
The profit on ordinary activities after taxation for the year ended 30 June 2005 was
£425 million (2004: £322 million). The Directors recommend a final dividend for the
year ended 30 June 2005 of 5.00 pence per Ordinary Share which, together with the
interim dividend of 4.00 pence paid to shareholders on 22 April 2005, will make a
total dividend for the year of 9.00 pence (2004: 6.00 pence). Subject to approval at
the Annual General Meeting (“AGM”), the final dividend will be paid on 18 November
2005  to  shareholders  appearing  on  the  register at  the  close  of  business  on  28
October 2005.

Payment policy
The policy of the Group is to agree terms of payment with suppliers prior to entering
into a contractual relationship. In the absence of a specific agreement, it is the policy
of the Group to pay suppliers on a monthly basis. The Group had 31 days’ purchases
outstanding at 30 June 2005 (2004: 31 days), based on the total amount invoiced by
non-programme trade suppliers during the year ended 30 June 2005. Programme
creditors include significant balances which are not yet contractually due. In respect
of amounts both contractually due and invoiced, the outstanding number of days’
purchases is below 30 days (2004: below 30 days).

Share capital
Details  of  changes  in  the  share capital  during  the  year are  disclosed  in  note  22 
to  the  accounts.  On  2  August  2005,  the  following  companies,  or their subsidiary
undertakings, held more than 3% of the Company’s share capital:
News UK Nominees Limited (a subsidiary of News Corporation)....................36.76%
Franklin Resources, Inc. and its affiliates ..........................................................9.01%
Janus Capital Management LLC .........................................................................4.24%
Barclays PLC ......................................................................................................4.15%

Corporate governance
Details concerning the Group’s arrangements relating to corporate governance and
its compliance with the Combined Code on Corporate Governance annexed to the
Listing Rules of the Financial Services Authority are given on pages 29 to 31. The
Report on Directors’ Remuneration is on pages 32 to 38.

Charitable contributions and community and environmental activities
The Group’s third Corporate Responsibility Review, which does not form part of the
Annual Report, will be published later this year, and will provide further information
on the Company’s commitment to corporate responsibility, including community and
environmental activities (see www.sky.com). An overview of the Group’s community
and environmental activities is also included in the Operating and Financial Review
on page 22.

The  Group  made  a  Community Investment  during  2005  of  £5,113,772  of  which
£1,668,050 (2004: £1,019,000) was donated to charities in the UK in the form of cash.

Political contributions
Political contributions of the Group in the UK during 2005 amounted to nil (2004: nil).

Jeremy Darroch was appointed as a Director of the Company on 16 August 2004.

Andy Higginson was appointed as a Director of the Company on 1 September 2004.

David Evans, David DeVoe, Allan Leighton, Rupert Murdoch and Lord Wilson of Dinton
retire from the Board by rotation, and being eligible, offer themselves for re-election at
the 2005 AGM. Arthur Siskind is subject to annual reappointment in accordance with
requirement A.7.2 of the Combined Code, as he has served as a Non-Executive Director
for longer than 9 years.

The  Directors’  interests  in  the  Ordinary Shares  and  options  of  the  Company are
disclosed within the Report on Directors’ Remuneration on pages 32 to 38.

Employment policies
Details of the Group’s employees, together with statements of policy on equality of
opportunity, employee involvement and communication, training and development
and financial participation are provided in the Operating and Financial Review on
pages 23 to 24.

Health and safety
The  health  and  safety of  the  Group’s  employees  is  a  matter of  paramount
importance. Accordingly, it is the Group’s policy to manage its activities so as to avoid
causing  any unnecessary or unacceptable  risk to  the  health  and  safety of  its
personnel,  while  also  reducing  all  other risks  to  the  minimal  level  achievable
through good management practice and the thorough application of relevant control
measures.  The  Group’s  goal  is  to  ensure  continuous  improvement  in  the
management of its health and safety risks. To this end, a two-year programme of
work which  commenced  in  July 2003  has  been  successfully completed.  A revised
governance  model  has  been  implemented  to  guide  the  revitalisation  process  in
relation to health and safety matters across the Group. Completion of this project has
provided  the  deliverables  required  by the  programme  to  securely embed  the
reinvigorated management system for health and safety into the Group. This not only
meets  all  applicable  statutory requirements,  but  also  demonstrates  the  Group’s
commitment  to  continual  organisational  development  and  the  welfare  of  the
Company’s employees.

Purchase of own shares
At last year’s AGM, held on 12 November 2004, the shareholders gave the Company
the authority to purchase in the market a maximum of 97 million of its own shares.
This authority expires on 11 November 2005 and a resolution to renew this authority
will be put forward at the 2005 AGM.

During the year ended 30 June 2005, BSkyB purchased, and subsequently cancelled,
74 million Ordinary Shares of 50p each, representing approximately 4% of the issued
ordinary share capital of the Company at the beginning of the financial year, for a
consideration of £413 million, before stamp duty and commissions.

Annual General Meeting
The  notice convening  the  AGM to  be  held  at  The  Queen  Elizabeth  II Conference
Centre, Broad Sanctuary, Westminster, London SW1P 3EE on 4 November 2005 at
11.30am can be found in a separate notice accompanying the Annual Report.

Auditors
A resolution to re-appoint Deloitte & Touche LLP as the Company’s auditors will be
proposed at the forthcoming AGM.

By order of the Board,
David Gormley Company Secretary

Directors
The names and biographical details of the Directors of the Company are given on
pages 26 and 27. The following Board changes occurred during the year:

2 August 2005

Martin Stewart resigned as a Director of the Company on 4 August 2004.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 29

CORPORATE GOVERNANCE REPORT

The Company is committed to maintaining high standards of corporate governance in
its management of the affairs of the Group and when accounting to shareholders.

Appointment and resignation of Directors
Martin Stewart resigned as a Director and CFO of the Company on 4 August 2004.

This section of the Annual Report has been prepared in accordance with the Code 
of  Best  Practice  in  the  Combined  Code  on  Corporate  Governance  (the  “Combined
Code”), issued by the Financial Services Authority in July 2003.

Throughout the year ended 30 June 2005, the Company has been in compliance with
the Combined Code provisions set out in Section 1 of the Combined Code, except for
the  composition  of  the  Audit  Committee  which,  for a  period  of  time,  was  not  in
compliance, and has been in compliance from 1 September 2004, and the annual 
re-election of Directors who have served for more than nine years on the Board.
These are more fully discussed within this report.

The Board
The Board currently comprises fifteen Directors, made up of two Executive Directors
and thirteen Non-Executive Directors. A majority of eight Directors are determined
to be independent under the provisions of the Combined Code. The Non-Executive
Directors  of  the  Company bring  a  wide  range  of  experience  and  expertise  to  the
Group’s  affairs,  and  they carry significant  weight  in  the  Board’s  decisions.  The
Independent  Non-Executive  Directors  provide  a  strong  independent  element  and 
a foundation  for good  corporate governance,  although  all  Directors  are  equally
accountable under the law for the proper stewardship of the Company’s affairs. Short
biographies of each of the Directors are set out on pages 26 to 27, which also clearly
identify those Directors who are, in the view of the Board, independent within the
meaning of the Combined Code.

The roles of the Chairman, Rupert Murdoch, and CEO, James Murdoch, are separate
and have been since the Company obtained its listing in 1994. Lord Rothschild holds
the position of Senior Independent Non-Executive Director and Deputy Chairman.

The  Board  is  scheduled  to  meet  at  least  six times  a  year to  review  appropriate
strategic, operational and financial matters as required. During the financial year,
one of these meetings was held over two days when the Board met to review the
future strategy and direction of the Group. Attendance of the current Directors at
Board and Committee meetings is set out in the table below:

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS

Board

Audit Remuneration

Corporate
Governance &
Nominations

NUMBER OF MEETINGS HELD IN YEAR 7

DIRECTOR
Rupert Murdoch, Chairman
James Murdoch, CEO
Jeremy Darroch, CFO
Chase Carey
David DeVoe
David Evans
Nicholas Ferguson
Andy Higginson
Allan Leighton
Jacques Nasser
Gail Rebuck
Lord Rothschild
Arthur Siskind
Lord St John of Fawsley
Lord Wilson of Dinton

7
7
6
7
6
6
4
6
7
6
7
7
6
7
7

7

–
–
–
–
–
–
–
6
7
–
7
–
–
–
–

4

–
–
–
–
–
4
2
–
–
3
–
–
–
–
–

2

–
–
–
–
–
–
–
–
–
–
–
2
2
–
2

Jeremy Darroch was appointed as a Director and CFO of the Company on 16 August
2004.

Andrew  Higginson  was  appointed  as  a  Director of  the  Company on  1  September
2004.

A schedule of matters reserved for the full Board’s determination and/or approval 
is in place, which includes:

• approval of the annual budget and any changes to it;
• a major change in the nature, scope or scale of the business of the Group;
• approval of the interim and final results;
• approval of any dividend policy;
• changes  relating  to  the  Group’s  capital  structure, including  reductions  of  capital

and share buy-backs;

• the entering into by the Group of a commitment or arrangement (or any series of
related commitments or arrangements) which, whether budgeted or unbudgeted,
involves  or could  reasonably involve,  the  payment  or receipt  by the  Group  of
amounts equal to or in excess of £100 million in aggregate value;

• the entering into by the Group of a commitment or arrangement (or any related
series  of  commitments  or arrangements)  with  News  Corporation,  any of  its
subsidiaries,  or a related  party which  involves,  or could  reasonably involve,  the
payment or receipt by the Group of amounts equal to or in excess of £25 million in
aggregate value.

The Board has also delegated specific responsibilities to Board Committees, notably
the Audit, Remuneration and Corporate Governance & Nominations Committees, as
set out below. Directors receive Board and Committee papers several days in advance
of Board and Committee meetings and also have access to the advice and services 
of the Company Secretary. In addition, the Board members have access to external
professional advice at the Company’s expense. Non-Executive Directors serve for an
initial term of three years, subject to election by shareholders following appointment,
subsequent re-election by shareholders, and Companies Act provisions relating to the
removal of Directors. In addition, reappointment for a further term is not automatic,
but  may be  mutually agreed.  All  of  the  Directors  are  required  to  retire  and  offer
themselves for re-election at least once in every three years.

The Board notes that provision A.7.2 of the Combined Code states that Directors who
have been serving on the Board for more than nine years should retire and stand for
re-election at each AGM. The Company does not currently comply with this provision,
as  such  Directors  who  were  previously elected  by the  shareholders  prior to  the
introduction of this provision shall only be subject to annual re-election from the
expiry of the current term of office that the Director is serving.

A committee  of  senior management  generally meets  on  a  weekly basis  to  allow
prompt discussion of relevant business issues. It is chaired by the CEO and comprises
the CFO and other senior executives (“Senior Executives”) from within the Group.

Following appointment to the Board, all new Directors receive an induction tailored
to their individual requirements. The induction process involves a meeting with all
of  the  Company’s  Executive  Directors  and  Senior Executives.  This  facilitates  their
understanding of the Group and the key drivers of the business’ performance. The
Directors  are also  provided  with  copies  of  the  Company’s corporate  governance
practices and procedures.

Directors regularly receive additional information from the Company between Board
meetings, including a monthly report which is sent to all of the Directors updating
them on the performance of the Group.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 30

CORPORATE GOVERNANCE REPORT continued

Where  appropriate,  additional  training  and  updates  on  particular issues  are
arranged. For example, over the last financial year the Audit Committee has received
specific briefings on the introduction of IFRS and its likely impact on future reporting
by the Company. The Board has also received a briefing on the new Disclosure and
Listing Rules which became effective on 1 July 2005.

During the year, the Directors carried out an evaluation of the performance of the
Board, its Committees and individual Directors. The process was carried out internally
and  was  led  by the  Corporate  Governance  &  Nominations  Committee,  with  the
assistance  of  the  Company Secretary and  members  of  the  legal  department.  The
evaluation  confirmed  that  the  Board  was  satisfied  with  the  Board’s  overall
performance but identified some areas for improvement which are being addressed.

During  the  year,  the  Senior Independent  Non-Executive  Director held  a  formal
meeting  of  the  Non-Executive  Directors,  without  Executive  Directors  present,  to
discuss the functioning of the Board. As a result of this meeting, certain changes to
the operation of the Board and its Committees will be implemented. There was also
a meeting of the Non-Executive Directors without the Chairman present to evaluate his
performance led by the Senior Independent Non-Executive Director.

Following this year’s review the Corporate Governance & Nominations Committee and
Board have confirmed that all Directors standing for re-election at the forthcoming
AGM continue to perform effectively and demonstrate commitment to their roles.

Board Committees
Remuneration Committee
The Remuneration Committee, on behalf of the Board, is principally concerned with the
remuneration  (in  all its  forms)  of  main  Board  Executive  Directors  and  other Senior
Executives  who  report  directly to  the  CEO,  as  well  as  the  review  of  the  design  and
structure of the Group’s package of employee incentives. The Remuneration Committee
has clearly defined terms of reference, meets at least twice a year, and takes advice
from the CEO and independent consultants as appropriate in carrying out its work.

The members of the Remuneration Committee are Jacques Nasser (Chairman), David
Evans and Nicholas Ferguson, all of whom are Independent Non-Executive Directors,
in compliance with the Combined Code.

Rupert Murdoch and David DeVoe have a standing invitation to attend meetings of
the Remuneration Committee. Their attendance at these meetings is as observers
only and in a non-voting capacity.

The Report on Directors’ Remuneration can be found on pages 32 to 38. In accordance
with the Directors’ Remuneration Report Regulations 2002, the Report on Directors’
Remuneration will be put forward for an advisory shareholder vote at the AGM.

Corporate Governance & Nominations Committee
The Corporate Governance & Nominations Committee is chaired by Lord Wilson of
Dinton and its other members are Lord Rothschild and Arthur Siskind. The Corporate
Governance & Nominations Committee met twice during the year. Its main duties
include:

• the identification and nomination, for approval by the Board, of candidates to fill

Board vacancies as they arise;

• the drafting of requirements for a particular appointment to the Board, taking into
consideration  the  present  balance of  skills,  knowledge  and  experience on  the
Board;

• the  regular review  of  the  structure,  size  and  composition  of  the  Board  and  to

recommend any changes to the Board or succession planning;

• the provision of a formal letter of appointment, setting out clearly what is expected
of new appointees to the Board, in terms of time commitment, term of office and
committee  service  as  well  as  their duties  and  liabilities  as  a  Director,  including
details of the Company’s Corporate Governance policies and Directors & Officers
Liability Insurance Cover;

• the  monitoring  of  the  Company’s compliance with  applicable  Codes  and  other

requirements of Corporate Governance.

Both Andrew Higginson and Jeremy Darroch were appointed as Directors during the
year. Their nomination and recruitment to the Board was completed in 2004 and was
explained  in  the  2004  Corporate  Governance  Report.  There  have  been  no
nominations to the Board during the year.

The  Corporate  Governance  &  Nominations  Committee  led  the  evaluation  of  the 
Board that was completed during the year, the results of which are discussed earlier
in this report.

The Committee also reviewed the independence of the Non-Executive Directors and
recommended to the Board that there be no changes to the independent status of
the  current  Non-Executive  Directors  as  disclosed  in  the  previous  year.  Directors’
biographies appear on pages 26 to 27, which clearly set out those Non-Executive
Directors who are considered by the Board to be independent.

The  Corporate  Governance  &  Nominations  Committee  also  reviewed  the  letter of
appointment  of  the  Non-Executive  Directors.  All  Non-Executive  Directors  who  have
been appointed to the Board of Directors since the introduction of the Combined Code
in  2003,  have  signed  letters  of  appointment  with  the  Company.  The  Corporate
Governance & Nominations Committee is finalising the form of a letter of appointment
with a view to its distribution to all other Non-Executive Directors for signature.

Audit Committee
The  Audit  Committee,  which  consists  exclusively of  Independent  Non-Executive
Directors,  has  clearly defined  terms  of  reference  as  laid  down  by the  Board. The
composition  of  the  Audit  Committee  is  currently Allan  Leighton  (Chairman),  Gail
Rebuck and Andrew Higginson who joined the Board on 1 September 2004. Until Mr
Higginson joined the Committee, its composition did not comply with the Combined
Code. The CFO and representatives from the external auditor and the internal auditor
attend meetings at the request of the Audit Committee. It is also usual practice for
the CEO to attend meetings of the Audit Committee. Other finance and business risk
executives  attend  meetings  from  time  to  time  and  the  Company Secretary is
Secretary to the Committee. The Audit Committee Chairman reports regularly to the
Board on its activities. David DeVoe and Arthur Siskind have a standing invitation to
attend meetings of the Audit Committee. Their attendance at these meetings is as
observers only and in a non-voting capacity. Following Mr Higginson’s appointment,
all three members of the Audit Committee are independent for the purposes of the
Combined Code and rule 10.A.3(b)(1) of the US Securities Exchange Act of 1934. The
members have wide ranging experience to bring to the work of the Audit Committee.
The Audit Committee met seven times during the year. Its duties include:

• making  recommendations  to  the  Board  in  relation  to  the  appointment,
reappointment  and  removal  of  the  external  auditors  and  discussing  with  the
external auditors the nature, scope and fees for the external auditors’ work;

• reviewing and making recommendations to the Board regarding the approval, or
any amendment to, the quarterly, half year and annual financial statements of the
Group;

• reviewing and approving the Group’s US Annual Report on Form 20-F prior

to its filing;

• reviewing the Group’s significant accounting policies;
• reviewing the Group’s systems of internal control;
• reviewing the Group’s treasury policies;
• reviewing the audit plan and findings of the Group’s internal audit function;
• monitoring the Group’s whistle-blowing policy;
• approving non-audit services provided by Deloitte & Touche LLP.

News UK Nominees  Limited,  a  subsidiary of  News  Corporation,  is  a  major
shareholder in  the  Group.  The  Audit  Committee  receives,  on  a  quarterly basis,  a
schedule of all transactions between companies within the News Corporation Group
and the Group, and any other related party transactions, showing all transactions
which  have  been  entered  into  during  the  year and  which  cumulatively exceed
£100,000 in value.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 31

Furthermore,  Audit  Committee  approval  is  required  for the  entering  into  by the
Group of a commitment or arrangement (or any series of related commitments or
arrangements) with News Corporation or any of its subsidiaries, or any other related
party which involves or could reasonably involve the payment or receipt by the Group
of amounts equal to or in excess of £10 million, but not exceeding £25 million in
aggregate value with News Corporation. Any transaction in excess of £25 million in
aggregate value must be submitted to the Audit Committee and, if approved by the
Audit Committee, must also be submitted to the full Board for approval.

Internal control
The Directors have overall responsibility for establishing and maintaining the Group’s
systems  of  internal  control  and  risk management  and  for reviewing  their
effectiveness. These systems are designed to manage, and where possible eliminate,
the risk of failure to achieve business objectives and to provide reasonable, but not
absolute, assurance against material misstatement or loss. An ongoing process for
identifying, evaluating and managing the significant risks faced by the Group has
been  established,  in  accordance  with  the  guidance  of  the Turnbull  Committee  on
internal control issued in September 1999. This process has been in place for the
whole of the year ended 30 June 2005 and up to the date on which the financial
statements were approved.

The  Audit  Committee, on  behalf  of  the  Board,  considers  the  effectiveness  of  the
operation of the Group’s systems of internal control and risk management during the
year and this review has been carried out for the year ended 30 June 2005 and up
to the date on which the financial statements were approved. This review relates to
the Company and its subsidiaries and does not extend to joint ventures. The Audit
Committee meets on at least a quarterly basis with the Group’s internal audit team
and the external auditors.

There  is  a  comprehensive  budgeting  process,  and  the  annual  budget,  which  is
regularly reviewed  and  updated,  is  approved  by the  Board.  Risk assessment  and
evaluation take place as an integral part of this process. Performance is monitored
against budget through weekly and monthly reporting cycles. Monthly reports on
performance are provided to the Board and the Group reports to shareholders each
quarter. Each area of the Group carries out risk assessments of its operations and
ensures that the key risks are addressed. A Risk Management Committee, chaired 
by the CFO and comprising Senior Executives, reviews the management of risks in all
areas  of  the  Group  on  a  cyclical  basis.  The  results  of  the  Risk Management
Committee’s review are integrated into the budgeting and forecasting process and
are integrated into the internal audit planning.

The internal audit team provides objective assurance as to the effectiveness of the
Group’s systems of internal control and risk management to the Group’s operating
management and to the Audit Committee.

Use of external auditors
The Group has a policy on the provision by the external auditors of audit and non-
audit services, which categorises such services between:

• those services which the auditors are prohibited from providing;
• those services which are acceptable for the auditors to provide and the provision

of which has been pre-approved by the Audit Committee; and

• those services for which the specific approval of the Audit Committee is required

before the auditors are permitted to provide the service.

The policy defines the types of services falling under each category and sets out the
criteria which need to be met and the internal approval mechanisms required to be
completed  prior to  any engagement.  An  analysis  of  all  services  provided  by the
external auditors is reviewed by the Audit Committee on a quarterly basis.

The  Audit  Committee  is  aware  that  the  non-audit  fees  incurred  with  Deloitte  &
Touche LLP are considerably in excess of the audit fees. The principal reason for this
is that the Group currently receives services from Deloitte & Touche LLP in respect 
of  an  ongoing  CRM system  development  project.  The  Audit  Committee  reviews
regularly the non-audit work provided by Deloitte & Touche LLP, and has noted that,
in relation to CRM, it would have a disruptive effect on the final delivery of the system
if Deloitte & Touche LLP personnel were to be withdrawn prior to completion of the
project. The Audit Committee further notes that those members of Deloitte & Touche
LLP who work on the project are completely separate from the Deloitte & Touche LLP
audit  team  and  also  are  not  involved  in  the  development  of  any of  the  financial
systems  within  the  project.  The  Audit  Committee  has  noted  that  the  Group  is
committed to withdrawing Deloitte & Touche LLP personnel.

For the year ended 30 June 2005, the Audit Committee has discussed the matter of
audit independence with Deloitte & Touche LLP, the Group’s external auditors, and
has received and reviewed confirmation in writing that, in Deloitte & Touche LLP’s
professional judgement, Deloitte & Touche LLP is independent within the meaning 
of  regulatory and  professional  requirements  and  the  objectivity of  the  audit
engagement partner and audit staff is not impaired.

Communication with shareholders
The Company maintains a dialogue with institutional shareholders in order to ensure
that  the  objectives  of  both  the  Group  and  the  shareholders  are  understood.  A
programme of meetings with institutional shareholders, fund managers and analysts
takes place each year. The Company also makes presentations to analysts and fund
managers following the half year and full year results of the Company, conference
calls are held with analysts following the announcement of the first quarter and third
quarter results  and  presentations  are  made  during  the  year to  overseas
shareholders.  During  the  year,  various  members  of  the  Board  have  met  with
institutional  shareholders  and  representative  bodies,  in  the  continuation  of  open
dialogue between the Board and its shareholders.

The Board views the AGM as an opportunity to communicate with private investors
and sets aside time at these meetings for shareholders to ask questions of the Board.
All members of the Board are encouraged to attend the meeting. Nicholas Ferguson
was  unable  to  attend  the  2004  AGM due  to  prior commitments  that  had  been
arranged prior to his appointment to the Board.

At the AGM, the Chairman provides a brief résumé of the Company’s activities for the
previous year to the shareholders. The Company, in accordance with the Combined
Code, announces the number of proxy votes cast on resolutions at the AGM.

Directors’ responsibilities
The responsibilities of the Directors are set out on page 39.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 32

SECTION NOT SUBJECT TO AUDIT

REPORT ON DIRECTORS’ REMUNERATION

Remuneration Committee
1. Membership
Jacques Nasser (Chairman), David Evans and Nicholas Ferguson. There have been no
changes to the membership of the Committee during the year.

2.  Duties
The Remuneration Committee’s (the “Committee’s”) terms of reference are principally
concerned with the remuneration (in all its forms) of main Board Directors and other
Senior Executives of the Group who report directly to the CEO. Such key terms shall
be  the  subject  of  recommendation  to  the  Committee  by the  CEO.  Any payments 
or benefits  offered  to  employees  in  excess  of  £250,000  which  do  not  form  part 
of  an  employee’s  expected  remuneration  or benefits  will  require  the  approval  of 
the Committee.

The  Committee  oversees  the  design  and  structure  of  the  Group’s  package  of
employee  incentives  including  all  of  its  share-based  schemes,  and  sets  the
performance targets applicable to such schemes. As part of this process, it seeks to
ensure that such packages provide employees with appropriate incentives to perform,
reflective of their positions and roles within the Group, and that the employees are,
in a fair and reasonable manner, rewarded for their individual contributions to the
success of the Group.

3. Meetings
The Committee met four times during the year and is scheduled to meet not less than
twice a year.

4.  Advisors
Following  a  review,  the  Committee  and  the  Company have  decided  to  manage
matters going forward with a Lead Advisor and a Support Advisor to the Committee.
The Lead Advisor will advise the Committee and the Company on overall direction,
will  be  the  primary lead  for advice,  and  will  also  represent  the  Company in
discussions  with  institutional  shareholders.  The  Lead  Advisor was  selected  as
Patterson  Associates  LLP.  Mercer Human  Resource  Consulting  Limited  has  been
acting  as  a  support  advisor for the  majority of  the  year,  though  this  position  is
currently under review. The primary activities of the Support Advisor will be to advise
on  share-based  awards,  performance  monitoring,  remuneration  data  and
accounting under UK GAAP, IFRS and US GAAP for any existing or new incentives and
remuneration  schemes,  and  to  provide  analytical  support.  The  Support  Advisor
works in conjunction with the Lead Advisor.

In addition, during the year, the Committee sought the advice of James Murdoch, the
CEO, on matters relating to the Executive Directors and Senior Executives who report
to him and advice from the Director of People and Organisational Development; the
Committee was supported by the Company Secretary. Neither James Murdoch nor
the  Chairman,  Rupert  Murdoch,  were  present  when  matters  affecting  the  CEO’s
remuneration were considered.

5.  Remuneration policy
The  Committee’s  reward  policy reflects  its  aim  to  align  Executive  Directors’
remuneration  with  shareholders’ interests  and  to  engage  world-class  executive
talent for the benefit of the Group. The main principles of the policy are that:

• Total rewards should be set at appropriate levels to reflect the competitive market

in which the Group operates.

• The majority of the total reward should be linked to the achievement of demanding

performance targets.

• The wider scene, including pay and employment conditions elsewhere in the Group,
should be taken into account, especially when determining annual salary increases.
• Appropriate benchmarks are used  when  reviewing  the  salaries  of  the  Executive
Directors  and  Senior Executives.  The  Company uses  the  FTSE  100  as  its  major
benchmark.

Executive  Directors  are  not  allowed  to  take  on  the  chairmanship  of  a  FTSE  100
company, but are allowed to take up one external non-executive appointment and
retain any payments in respect of this appointment.

In  formulating  its  remuneration  policy,  the  Committee  is  keen  to  understand
shareholders’  views  on  executive  remuneration.  During  the  year it  has  held
consultation  meetings  with  a  range  of  institutional  investors,  concerning  aspects 
of the  Committee’s  policy,  and  has  taken  their advice  into  account  in  arriving  at
remuneration decisions.

The  Committee is  focused  on  delivering  LTIP awards  to  the  Executive  Directors  and
Senior Executives as it believes that performance shares provide a better long-term
incentive vehicle than do share options for Senior Executives at this stage in the Group’s
evolution.

The  Committee  places  greater emphasis  on  operational  performance  measures 
for both  the  LTIP and  the  KCP share  schemes.  All  of  the  Company’s  long-term
incentives are now aligned in three important ways: time horizon; denomination;
and performance measurement. All LTIP programmes are now measured over three
years, they are all based on performance shares, and 70% of the value of our long-
term incentives is now focused on operational performance. In turn, 30% is focused
on Total Shareholder Return (“TSR”). The Committee believes that, although TSR is
an  important  performance  measure  as  it  aligns  the  interests  of  employees  with
shareholders, it is the Group’s historically strong operational performance that has
led to high market expectations for continued excellence in operational delivery. The
operational  performance  conditions  chosen include  earnings  per share,  free  cash
flow  per share  and  DTH  subscriber growth.  TSR  is  measured  relative  to  the
constituents of the FTSE 100.

The Committee also felt that it was important to align performance in such a way
that  all  shares,  including  LTIP awards  granted  in  2002  and  2003  were  measured
against  the  same  targets.  In  order to  achieve  this,  the  Committee  consulted  with
shareholders  and  developed  a  mechanism  whereby participants  holding  these
awards were switched on to the new measures. The terms for the conversion of the
performance requirements were calculated using a recognised option pricing model,
comparing the expected values of the new and the previous awards.

The Committee also recognises that the interactions between different areas of the
business  in  creating  long-term  shareholder value  are  complex.  Therefore,  rather
than  Senior Executives  being  incentivised  primarily through  measures  relevant  to
their own business area, the remuneration of Senior Executives now focuses on a
smaller number of Group-wide goals, in order to maximise the benefits of teamwork
and collaboration across the Group. This has been implemented in the bonus policy
which is based 75% on the attainment of corporate goals and 25% on individual
KPIs pertinent to the Senior Executives’ business responsibilities.

The  Executive  Directors  of  the  Company are  employed  on  twelve-month  rolling
contracts.

6.  Analysis of elements of remuneration
The Executive Directors’ and Senior Executives’ total direct compensation consists of
salary, annual bonus, long-term incentives, pensions and other benefits. This reward
structure is regularly reviewed by the Committee to ensure that it is achieving the
Group’s objectives.

In the year ending 30 June 2005, over three quarters of Executive Directors’ potential
direct remuneration was performance-related.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 33

SECTION NOT SUBJECT TO AUDIT

The chart below reflects on-target values for the annual bonus and the share-based
element  of  remuneration.  The  share-based  element  component  is  an  annualised
expected value (“Expected Value”) based on a recognised valuation methodology.

Expected Value is an estimation of the present value of share awards, on an arm’s
length  basis.  It  is  used  to  aid  the  comparability of  the  value  of  remuneration
packages  between  companies,  taking  into  account  the  fact  that  companies  use
different types of long-term incentives in different proportions.

The Expected Value of performance shares is usually based on their face value at the
time of grant. To calculate Expected Value, an adjustment is made to reflect the risk
that an award will not vest if it is subject to performance vesting criteria.

The Expected Value of performance shares is normally lower than their face value.
The  Committee  believes  that  this  offers  a  more  realistic assessment  of  the
compensation value of long-term incentive awards to participants than face value.

56%

19%

25%

LTIP

Bonus

Base

7.  Salary
The basic salary for each Executive Director and Senior Executive is determined by
the  Committee taking  account  of  the  recommendation  of  the  CEO  (other than  in
respect of his own salary) and information provided from external sources relative
to the industry sectors in which the Group operates.

8. Annual bonus
Executive  Directors  and  Senior Executives  participate  in  a  bonus  scheme  under
which awards are made to participants at the discretion of the Committee. The level
of award is dependent on both personal performance during the relevant financial
year and the performance of the Group through the achievement of commercial and
strategic objectives.

The performance measures that are used in calculating the bonus of the CEO and the
CFO  are  operating  profit,  free  cash  flow  and  growth  in  DTH  subscribers.  For the
Senior Executives these measures amount to 75% of that person’s bonus, with the
remaining 25% based on individual KPIs pertinent to the Senior Executives’ business
responsibilities.

9.  LTIP
The Company operates an LTIP for Executive Directors and Senior Executives, under
which awards may be made to any employee or full-time Director of the Group at
the discretion of the Committee. Awards under the scheme are made as a nil priced
option. Awards are not transferable or pensionable and are made over a number of
shares in the Company, determined by the Committee.

Design of LTIP plan
During  the  year the  Committee  reviewed  the  operation  of  the  LTIP.  This  involved
discussions  with  management,  advisors  and  consultation  with  institutional
shareholders.

In reviewing the design of the LTIP, the Committee adopted a proposal which they felt
reduced Executives’ reliance on annual vesting of LTIP awards. The proposal was that,
in year one, an Executive be granted an award of shares that would vest after three
years, subject to performance conditions. In year two, a further discretionary award,
of up to 100% of the year one award could be made. This award would vest at the
same time as the year one award.

By granting  awards  in  this  way,  participants  could  potentially receive  awards
annually but vesting would take place every two years. Shareholders were briefed
initially on these changes and suggestions they made were adopted in drawing up
the detailed programme, and shareholders were again briefed when the changes
were made.

The  awards  vest,  in  full  or in  part,  dependent  on  the  satisfaction  of  specified
performance  targets.  Measurements  of  the  extent  to  which  performance  targets
have been met are reviewed by the Committee at the date of vesting of each award.

During  the  year, awards  under the  plan  were  made  to  James  Murdoch  and 
Jeremy Darroch. Further information on these awards can be found in Section 23 of
this Report.

Performance conditions attaching to past LTIP awards
The Committee noted that awards made in 2004 were subject to new performance
conditions. However, certain Senior Executives held LTIP awards granted previously
which were all subject to different performance targets. The Committee noted the
need for alignment of performance goals and the possibility of confusion in respect
of awards from different years. The Committee therefore discussed how outstanding
2003 and 2002 awards might be aligned to the new performance conditions.

Before making any changes, the Committee consulted with a range of shareholders
on their views about changing the performance conditions, which ensured that the
value of the shares with legacy conditions equated, broadly, to the value of shares
under the new conditions.

The Committee agreed therefore that, as the awards were due to vest annually on 31
July, 31 July 2004 would be used for the date of the switch over of the performance
conditions. For an award that had been made on 31 July 2003 and was subject to
vesting over three years, at 31 July 2004, (the date that performance conditions were
to be switched over), the award was assumed to be one third through its vesting
period. Therefore, one third of the award would be subject to testing under the old
performance  conditions  and  two  thirds  of  the  award  would  be  subject  to  testing
under the new performance conditions.

In order to calculate a fair estimate of the number of shares which might have vested
under legacy performance  conditions,  a  recognised  option  pricing  model  was
employed. This calculated that, of the one third of 2003 awards being measured at
the switchover date, 20% would have vested. The balance would lapse. Of the two
thirds of the 2002 awards being measured at the switchover date, 43% would have
vested. The balance would lapse.

Following  these  changes,  further discussions  were  held  with  some  of  our
shareholders to seek feedback on the changes, which were broadly supportive of the
Committee’s recommendations.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 34

SECTION NOT SUBJECT TO AUDIT

REPORT ON DIRECTORS’ REMUNERATION continued

2004 Awards
The  performance  conditions  attaching  to  the  2004  awards  are  based  on  internal
measures (70%) and TSR measures (30%). The internal measures are DTH subscriber
growth,  cash  flow  per share  and  earnings  per share.  The  TSR  is  measured  solely
against the FTSE 100.

10.  Equity Bonus Plan
In August 2002, the Company introduced an Equity Bonus Plan (“EBP”) for Executive
Directors and Senior Executives. This plan is no longer being used by the Company.

11.  KCP
The  Company operates  a  KCP.  It  is  the  intention  that  designated  managers  will
participate  in  the  KCP,  except  for Executive  Directors  and  Senior Executives.
Previously this scheme has only been open to a small number of Executives within
the Group. Awards under this scheme are made at the discretion of the CEO. The KCP
is a replicate scheme of the LTIP, with the same performance conditions. Awards that
are exercised under the KCP can only be satisfied by the issue of shares purchased
in the market.

12.  Share option schemes
The Company operates Her Majesty’s Revenue & Customs (“HMRC”) Approved and
Unapproved  Executive  Share Option  Schemes  (“Executive  Schemes”)  and  a
Sharesave Scheme.

Executive Schemes
Previously, grants under the Executive Schemes were made on an annual basis. The
Company has decided that going forward it will grant awards under the KCP and that
no awards will be issued under the Executive Schemes.

Executive  Directors  and  Senior Executives  who  participate  in  the  LTIP do  not
participate in the Executive Schemes. No options were granted to any of the Executive
Directors or Senior Executives under the Executive Schemes during the year.

The Company followed a policy of granting options to employees, at the discretion
of the relevant Senior Executive.

Awards granted under the Executive Schemes have been based on EPS targets. The
use  of  EPS as  a  performance  measure  for the  awards  aligns  the  interests  of
employees with shareholders. Growth in EPS will have to exceed RPI plus 3% per
annum in order for awards to vest.

Measurements  of  the  extent  to  which  performance  targets  have  been  met  are
reviewed by the Committee at the date of vesting of each award, taking account of
independent advice as necessary.

Options granted after November 2000 may be exercised over a phased period of years,
provided that, in normal circumstances, no part of an option will be capable of exercise
earlier than one year from the date of grant. Awards made since August 2002 become
capable of vesting over a period of four years, with one third of the award capable of
vesting annually in each of years two, three and four, subject to the achievement of the
performance target. Awards that do not vest in years two or three remain capable of
vesting in the following years, subject to the achievement of performance targets.

Sharesave Scheme
The  Sharesave  Scheme  is  open  to  all  employees,  including  Executive  Directors.
Options are normally exercisable after either three, five or seven years from the date
of grant. The price at which options are offered is not less than 80% of the middle-
market price on the dealing day immediately preceding the date of invitation. It is the
policy of the Group to make an invitation to employees to participate in the scheme
following the announcement of the end of year results.

13.  Pensions
The Group provides pensions to eligible employees through the BSkyB Pension Plan
(“Pension Plan”), which is a defined contribution plan. Employees may contribute up
to 4% of pensionable salary into the Pension Plan each year and the Group matches
this with a contribution of up to a maximum of 8% of pensionable salary. Contributions
into  the  approved  plan  are  subject  to  HMRC limits.  The  Group  does  not  currently
operate a Supplementary Pension Scheme in excess of the HMRC earnings cap.

For those Executives whose Pension Plan contributions are restricted due to HMRC
limits, employee contributions are reduced and, where employer contributions need
to be restricted, a cash supplement is paid to the individual equal to the shortfall in
the  8%  employer contribution  rate.  This  is  currently under review  following  the
pensions simplification proposals announced by HMRC.

14.  Other benefits
Executive Directors are entitled to a company car, life assurance equal to two times
base salary, increased to four times base salary when they become members of the
Pension Plan and medical insurance.

15.  Service agreements
Policy
The Committee introduced a policy that Executive Directors’ service agreements will
contain  a  maximum  notice  period  of  one  year.  The  Committee  will  also  consider,
where appropriate to do so, reducing remuneration to a departing Director. However,
the Committee will consider such issues on a case by case basis and will consider the
terms of employment that a departing Director is engaged upon. A large proportion
of each Executive Director’s total direct remuneration is linked to performance and
therefore will not be payable to the extent that the relevant targets are not met.

James Murdoch
James Murdoch has a service agreement with the Company which was deemed to
commence on 27 November 2003 and shall continue unless, or until, terminated by
either party giving  to  the  other not  less  than  12  months’  notice  in  writing.  James
Murdoch’s  remuneration  consists  of  a  base  salary of  £750,000  per annum.  James
Murdoch  will  be  paid  a  bonus  amount  depending  upon  the  performance  criteria
adopted  by the  Committee  for each  financial  year during  the  continuance  of  his
service agreement with the Company. The amount paid under this clause in respect
of the financial year ended 30 June 2005 will be £1 million, if the performance targets
for the year are met, up to a maximum of £1.5 million, where performance targets
have been exceeded, and such appropriate lesser amount if, and to the extent that,
such targets are not met. The amount of bonus capable of being earned by James
Murdoch in each subsequent financial year shall not be less than that capable of being
earned in the financial year ended 30 June 2005, and shall similarly be calibrated
against the budget adopted by the Company following the annual planning process.

James Murdoch is also entitled to other benefits, namely pension benefits, company
car, life assurance equal to four times base salary, medical insurance, an entitlement
to  participate  in  the  LTIP and  a  relocation  allowance  (“Expense  Allowance”)  of
£200,000 per annum up until 27 November 2006.

James Murdoch has a non-compete clause in his service agreement specifying that
he  shall  not  be  able  to  work for any business  or prospective  business  carried  on
within the UK, which wholly or partially competes with the Group’s businesses at the
date  of  termination  of  his  agreement.  Such  restriction  will  be  for a  period  of  six
months.

On  termination  of  the  agreement,  James  Murdoch  will  be  entitled  to  one  year’s
salary, pension and life assurance benefits from the date of termination, plus his
Expense  Allowance equal  to the value  received  over the  previous  twelve  months,
except that the Expense Allowance would be reduced to the extent that it would have
ceased to be payable in the following twelve months. James Murdoch will also be
entitled to a pro-rata bonus up to the date of termination. James Murdoch would be
entitled to a bonus in full if he was able to terminate his employment for cause.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 35

SECTION NOT SUBJECT TO AUDIT

At 31  July 2004,  the  Company was  placed  seventh  against  the  Media  Comparator
Group and was below median against the FTSE 100, and therefore 5% of the award
vested to Martin Stewart, representing 5,965 shares. Shares that did not vest have
rolled  over and  will  vest  subject  to  satisfaction  of  the  performance  conditions  at 
31 July 2005.

At  31  July 2005,  the  Company was  placed  eighth  against  the  Media  Comparator
Group and was below median against the FTSE 100, and therefore 5% of the award
vested  to  Martin  Stewart,  representing  5,666  shares.  The  remaining  shares  that
Martin Stewart held under the award lapsed.

50% of the award granted to Martin Stewart that was due to vest on 31 July 2005
was  released  by Martin Stewart  on  31  July 2004  and  was  replaced  by a  pro-rata
payment.

c) During the notice period, Martin Stewart continued to participate in the Company’s
pension scheme and received his company car and certain computer equipment.

17. Non-Executive Directors
The basic fees payable to the Non-Executive Directors, set by the Board of Directors,
were £40,600 each for the financial year. It is intended that in future these will be
increased  on  an  annual  basis  by 5%  or RPI,  whichever is  the  greater, unless  the
Board determines otherwise. The basic fees payable to the Non-Executive Directors
for the  year ending  30  June  2006  will  increase  to  £42,600.  The  Non-Executive
Directors are paid an additional £5,000 per annum each, for membership of each of
the Audit Committee, the Remuneration Committee and the Corporate Governance &
Nominations  Committee.  The  Chairmen  of  the  Board,  the  Audit  Committee,  the
Remuneration Committee, the Corporate Governance & Nominations Committee and
the Senior Independent Non-Executive Director each receive an additional £5,000
per annum. Each Non-Executive Director is engaged by the Company for an initial
term of three years. Re-appointment for a further term is not automatic, but may be
mutually agreed.

During the year, the Committee was asked to review the level of fees paid to the Non-
Executive  Directors. The  Committee  made  a  recommendation  to  the  Board  which
was accepted, that due to the greater time constraints and increased workload placed
on the Chairman of the Board, the Audit Committee, the Remuneration Committee,
the  Corporate  Governance  &  Nominations  Committee  and  that  of  the  Senior
Independent Non-Executive Director, their additional fees be increased from £5,000
to £10,000 with effect from 1 July 2005.

Jeremy Darroch
Jeremy Darroch  has  a  service  contract  with  the  Company that  commenced  on
16  August  2004  and  shall  continue  unless,  or until,  terminated  by either party
giving  to  the  other not  less  than  12  months’  notice  in  writing.  Jeremy Darroch’s
remuneration  consists  of  a  base  salary of  £500,000  per annum  and  an  annual
discretionary bonus  to  be  agreed  by the  Committee.  He  is  also  entitled  to  other
benefits, namely pension benefits, company car, life assurance equal to four times
base salary and medical insurance. He will also participate in the LTIP.

Jeremy Darroch has a non-compete clause in his service agreement specifying that
he  shall  not  be  able  to  work for any business  or prospective  business  carried  on
within the UK, which wholly or partially competes with the Group’s businesses at the
date of termination of his agreement. Such restriction will be for a period of twelve
months.

On  termination  of  the  agreement,  Jeremy Darroch  will  be  entitled  to  one  year’s
salary, pension and life assurance benefits from the date of termination and a pro-
rata  bonus  up  to  the  date  of  termination.  Jeremy Darroch  would  be  entitled  to  a
bonus in full if he was able to terminate his employment for cause.

16.  Agreements with Martin Stewart
Martin  Stewart announced  his  intention  to  leave  the  Company and  resigned  as  a
Director on 4 August 2004. The Company agreed with Martin Stewart that he would
serve his one year notice period from 1 August 2004 to 31 July 2005.

During the notice period, the non-compete terms of the agreement prevented Martin
Stewart from taking up another position at a competing company, but did not stop
him seeking employment elsewhere, with non-competing companies. Components
of the package paid to Martin Stewart during this period were essentially the same
as he would have received during normal employment except that:

a) His annual bonus was paid out at the 2003 level, as a ‘proxy’ for a ‘normal’ annual
bonus, and paid in two equal instalments on 31 January 2005 and 31 July 2005.

b) He also received a sum of £1,273,982 to compensate him for the loss of the LTIP
and EBP awards due to vest in 2005 and 2006. This was paid on 31 August 2004. The
total payment was based on the average closing price of a BSkyB share for the period
1 January 2004  to  31  July 2004.  The  payment  was  a  pro-rated  amount  as  if  his
employment with the Company had ended on 31 July 2004, equal to 730/1096 of the
LTIP and EBP award vesting in July 2005 and 365/1096 of the LTIP and EBP award
vesting in August 2006. The balance of the 2002 LTIP award that did not vest at 31
July 2004  will  be  carried  over and  measured  at  31  July 2005.  The  performance
conditions and number that vest is set out below.

2002 Awards

THE COMPANY’S TSR PERFORMANCE AGAINST THE FTSE 100

The Company’s
TSR performance
against the Media
Comparator Group

1st highest TSR
2nd highest TSR
3rd highest TSR
4th highest TSR
5th highest TSR
6th highest TSR
7th highest TSR or lower

Below
median

70%
60%
50%
45%
40%
30%
5%

Median
to upper
quartile

Upper
quartile
or above

Upper
decile
or above

80%
70%
65%
55%
50%
40%
5%

100%
95%
80%
65%
60%
50%
5%

100%
100%
90%
75%
70%
60%
5%

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 36

SECTION NOT SUBJECT TO AUDIT

REPORT ON DIRECTORS’ REMUNERATION continued

Except as disclosed in this report, no other Director held any interest in the share
capital,  including  options,  of  the  Company,  or of  any subsidiary of  the  Company,
during the year. All interests at the date shown are beneficial and there have been
no changes between 1 July 2005 and 2 August 2005. At 30 June 2005, the ESOP was
interested in 5,609,212 Ordinary Shares in which the Directors who are employees
are  deemed  to  be interested  by virtue  of Section  324  of  the  Companies  Act  1985 
(see note 23 of the Consolidated Financial Statements).

36.7% of the Company’s shares are held by News UK Nominees Limited, a company
incorporated  under the  laws  of  England  and  Wales  which  is  an  indirect  wholly
owned  subsidiary of  News  Corporation.  According  to  a  definitive  proxy statement
filed by News Corporation with the SEC on 25 May 2005: (i) AE Harris Trust is the
beneficial  owner of  2.6%  of  the  Non-Voting  Class  A Common  Stock of  News
Corporation, and 28.5% of the Voting Class B Common Stock of News Corporation,
(ii)  Cruden  Financial  Services  LLC,  a  Delaware  corporation  (“Cruden  Financial
Services”), is the corporate trustee of AE Harris Trust, and has the powers to vote and
to dispose or to direct the vote and disposition of the Voting Class B Common Stock
held by AE Harris Trust. As a result of Rupert Murdoch’s ability to appoint certain
members  of  the  board of  directors  of  Cruden  Financial Services,  Rupert  Murdoch
may be deemed a beneficial owner of the shares beneficially owned by the AE Harris
Trust. Rupert Murdoch, however, disclaims beneficial ownership of such shares; and
(iii)  Rupert Murdoch  is  the  beneficial  owner of  3.3%  of  the  Non-Voting  Class 
A Common  Stock and  29.5%  of  the  Voting  Class  B  Common  Stock of  News
Corporation, consisting of the shares described above held by AE Harris Trust, as well
as shares held in the K. Rupert Murdoch 2004 Revocable Trust and shares held by
members of Rupert Murdoch’s family.

During  the  year ended  30  June  2005,  the  share  price  traded  within  the  range  of
£4.60 to £6.32 per share. The middle-market closing price on the last working day
of the financial year was £5.275.

18.  Performance graph
The following graph shows the Company’s performance measured by TSR to 30 June
2005. This graph shows the growth in the value of a hypothetical £100 holding in 
the Company’s ordinary shares over five years, relative to the FTSE 350 Media and
Entertainment Index, the NYSE TMT Index and FTSE 100 Index, which are considered
to be the most relevant broad equity market indices for this purpose, as they relate
directly to the Company’s sector and comparators. The graph is included to meet a
legislative  requirement  and  is  not  directly relevant  to  the  performance  criteria
approved by shareholders for the Company’s long-term incentive plans.

BREAKDOWN OF SHAREHOLDER RETURN FROM 1 JULY 2000 TO 30 JUNE 2005

£

100.00

80.00

60.00

40.00

20.00

0

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

2001

2002

2003

2004

2005

BSkyB

FTSE 100

FTSE 350 Media

NYSE TMT

19.  Share interests
The interests of the Directors in the Ordinary Share capital of the Company during
the year were:

At 30 June 2005

At 30 June 2004

Lord St John of Fawsley
Lord Wilson of Dinton
David Evans
Lord Rothschild
Nicholas Ferguson
Andrew Higginson

2,000
486
*16,000
100,000
10,000
2,000

2,000
486
*8,000
100,000
–
–

*Held in the form of ADRs; one ADR is equivalent to four Ordinary Shares.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 37

SECTION SUBJECT TO AUDIT

20.  Directors’ remuneration
The emoluments of the Directors for the year are shown below:

Salary
and fees
£

Bonus
scheme
£

Total
emoluments
before pension
£

Benefits
£

Total
emoluments
including
pension 2005
£

Total
emoluments
before
pension 2004
£

Total 
emoluments
including
pensions 2004
£

Pensions
2004
£

Pensions
£

750,000
440,000

1,200,000
640,000

216,697
14,049

2,166,697
1,094,049

59,680
33,168

2,226,377
1,127,217

1,470,632
–

9,946
–

1,480,578
–

EXECUTIVE
James Murdoch
Jeremy Darroch (i)

NON-EXECUTIVE
Rupert Murdoch
Chase Carey
David DeVoe
David Evans
Nick Ferguson
Andy Higginson (ii)
Allan Leighton
Jacques Nasser
Gail Rebuck
Lord Rothschild
Arthur Siskind
Lord St John of Fawsley (iii)
Lord Wilson of Dinton

FORMER DIRECTORS
Martin Stewart (iv)

45,400
40,600
40,150
45,600
45,600
38,000
50,600
50,700
45,600
50,600
45,400
50,400
50,600

–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–

45,400
40,600
40,150
45,600
45,600
38,000
50,600
50,700
45,600
50,600
45,400
50,400
50,600

–
–
–
–
–
–
–
–
–
–
–
–
–

45,400
40,600
40,150
45,600
45,600
38,000
50,600
50,700
45,600
50,600
45,400
50,400
50,600

48,375
38,600
48,151
43,600
2,012
–
46,747
43,792
43,600
29,744
46,010
47,035
44,894

500,000

1,773,982

20,000

2,293,982

23,145

2,317,127

1,024,244

–
–
–
–
–
–
–
–
–
–
–
–
–

48,375
38,600
48,151
43,600
2,012
–
46,747
43,792
43,600
29,744
46,010
47,035
44,894

35,682

45,628

1,059,926

3,023,064

Total emoluments

2,289,250

3,613,982

250,746

6,153,978

115,993

6,269,971

2,977,436

Jeremy Darroch was appointed CFO of the Company on 16 August 2004.

(i)
(ii) Andrew Higginson was appointed as a Director of the Company on 1 September 2004.
(iii) Lord St John of Fawsley received a payment of £10,000 relating to unpaid fees for the period September 2002 to November 2003, when he was the Senior Independent

Director and Chairman and member of the Nominations Committee.
(iv) Martin Stewart resigned as a Director of the Company on 4 August 2004.

21.  Pensions
The amounts received by the Directors under pension arrangements are detailed below.

Martin Stewart received a payment of £6,365 (2004: £10,511) in relation to the shortfall in his pension arrangements. Employer contributions of £16,780 (2004: £25,171)
were paid into the BSkyB Pension Plan.

James Murdoch received a payment of £23,125 (2004: £3,854) in relation to the shortfall in his pension arrangements. Employer contributions of £36,555 (2004: £6,092)
were paid into the BSkyB Pension Plan.

Jeremy Darroch received a payment of £6,219 (2004: nil) in relation to the shortfall in his pension arrangements. Employer contributions of £26,949 (2004: nil) were paid
into the BSkyB Pension Plan.

22.  Executive bonuses
The amounts received by the Directors under bonus schemes for the year are shown below:

EXECUTIVE DIRECTOR:
James Murdoch
Jeremy Darroch
Martin Stewart (i)

(i)  Martin Stewart also received a payment of £1,273,982 for the release of his share awards under the LTIP and EBP at 31 July 2004.

Executive Directors’ Bonus
The amounts shown above are those which have been approved by the Committee for the year ended 30 June 2005.

Bonus
scheme
£

1,200,000
640,000
500,000

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 38

SECTION SUBJECT TO AUDIT

REPORT ON DIRECTORS’ REMUNERATION continued

23. LTIP
Details of outstanding awards under the LTIP are shown below:

Name of Director

James Murdoch

Jeremy Darroch

Martin Stewart

Number of shares under award
Exercised
during the
year

Lapsed
during the
year

Granted
during the
year

At 30 June
2004

At 30 June
2005

Exercise
price

Market price
at date of
exercise

Date of
award

Date from
which
exercisable

Expiry date

–

–

450,000

250,000

–

–

150,000
113,555
113,555
5,733
5,733
220,000

–
–
–
–
–
–

150,000 (ii)
5,200 (ii)
–
765 (ii)
–
–

–

–

–
–

113,555 (i)

–
5,733 (i)
220,000 (i)

450,000

250,000

–
108,355
–
4,968
–
–

n/a

n/a

£8.30
£5.55
£5.55
£5.60
£5.60
n/a

–

–

£5.71
£5.71
–
£5.71
–
–

11.08.04

11.08.07

11.08.14

16.08.04

16.08.07

16.08.14

21.11.01
02.08.02
02.08.02
13.08.02
13.08.02
13.08.03

n/a
31.07.05
n/a
31.07.05
n/a
n/a

n/a
31.07.12
n/a
31.07.12
n/a
n/a

In previous years, awards under the LTIP took the form of market value options with a cash bonus equal to the lower of the exercise price and the share price at the date 
of exercise, with the exception of shares awarded as part of an agreement to meet the employer’s National Insurance obligations, which did not attract a cash bonus.

The awards granted during 2003 and 2004 took the form of nil-priced options and were not enhanced to meet the employer’s National Insurance obligations.

Notes:
(i) These awards were released on 31 July 2004. For further details see Section 16.
(ii) These awards vested on 31 July 2004 and were exercised by Martin Stewart during the year, the aggregate amount that he received was £890,560. In 2004, the aggregate

amount received by Directors was £12,789,000.

24.  EBP
Details of outstanding awards under the EBP are shown below:

Name of Director

Martin Stewart

At 30 June
2004

26,000
26,000
55,000

Number of shares under award (i)

Granted
during the
year

Exercised
during the
year

Lapsed
during the
year

At 30 June
2005

Exercise
price (i)

Market price
at date of
exercise

Date from
which
exercisable

–
–
–

26,000 (ii)
–
–

–
26,000 (iii)
55,000 (iii)

–
–
–

n/a
n/a
n/a

£5.71
n/a
n/a

n/a
n/a
n/a

Expiry date

n/a
n/a
n/a

Notes:
(i) Awards under the EBP take the form of a contingent right to acquire existing shares in the Company at the vesting date, for nil consideration.
(ii) These awards vested on 31 July 2004 and were exercised by Martin Stewart during the year. The aggregate amount that he received was £148,460 (2004: nil).
(iii) These awards were released on 31 July 2004. For further details see Section 16.

25.  Sharesave Scheme options
Details of all outstanding options held under the Sharesave Scheme are shown below:

Name of Director

Jeremy Darroch

At
30 June
2004

Number of options

Granted
during the
year

Exercised
during the
year

–

4,281

–

At 
30 June
2005

4,281

Exercise
price

£3.86

Market price
at date
of exercise

Date
from which
exercisable

Expiry
date

n/a

01.02.10

01.08.10

Options under the Company’s Sharesave scheme are not subject to performance conditions.

Signed on behalf of the Board,
David Gormley Company Secretary
2 August 2005

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 39

DIRECTORS’ RESPONSIBILITIES

United Kingdom company law requires the Directors to prepare financial statements
for each financial year which give a true and fair view of the state of affairs of the
Company and the Group as at the end of the financial year and of the profit or loss
of the Group for that period.

After making  enquiries,  the  Directors  have  formed  a  judgement,  at  the  time  of
approving  the  financial  statements,  that  there  is  a  reasonable  expectation  that 
the  Group  has  adequate  resources  to  continue  in  operational  existence  for the
foreseeable future. For this reason, the Directors continue to adopt the going concern
basis in preparing the financial statements.

In preparing the financial statements, the Directors are required to:

• select suitable accounting policies and then apply them consistently;
• make judgements and estimates that are reasonable and prudent; and
• state whether applicable accounting standards have been followed.

The Directors are responsible for keeping proper accounting records which disclose with
reasonable accuracy at any time the financial position of the Company and enable them
to ensure that the financial statements comply with the Companies Act 1985. They
are also responsible for safeguarding the assets of the Company and hence for taking
reasonable steps for the prevention and detection of fraud and other irregularities.

AUDITORS’ REPORT

INDEPENDENT AUDITORS’ REPORT TO THE MEMBERS OF
BRITISH SKY BROADCASTING GROUP PLC
We have audited the financial statements of British Sky Broadcasting Group plc for
the  year ended  30 June  2005  which  comprise  the  Profit  and  Loss  Account,  the
Balance  Sheets,  the  Cash  Flow  Statement  and  the  related  notes  1  to  28.  These
financial  statements  have  been  prepared  under the  accounting  policies  set  out
therein. We have also audited the information in the part of the Report on Directors’
Remuneration that is described as having been audited.

This report is made solely to the Company’s members, as a body, in accordance with
section 235 of the Companies Act 1985. Our audit work has been undertaken so that
we might state to the Company’s members those matters we are required to state to
them in an Auditors’ Report and for no other purpose. To the fullest extent permitted
by law, we do not accept or assume responsibility to anyone other than the Company
and the Company’s members as a body, for our audit work, for this report, or for the
opinions we have formed.

Respective responsibilities of Directors and Auditors
As described in the Statement of Directors’ Responsibilities, the Company’s Directors
are responsible for the preparation of the financial statements in accordance with
applicable United Kingdom law and accounting standards. They are also responsible
for the  preparation  of  the  other information  contained  in  the  Annual  Report
including the Report on Directors’ Remuneration. Our responsibility is to audit the
financial  statements  and  the  part  of  the  Report  on  Directors’  Remuneration
described as having been audited in accordance with relevant United Kingdom legal
and regulatory requirements and auditing standards.

We report to you our opinion as to whether the financial statements give a true and
fair view  and  whether the  financial  statements  and  the  part  of  the  Directors’
Remuneration  Report  described  as  having  been  audited  have  been  properly
prepared in accordance with the Companies Act 1985. We also report to you if, in our
opinion, the Directors’ Report is not consistent with the financial statements, if the
Company has  not  kept  proper accounting  records, if  we  have  not  received  all  the
information and explanations we require for our audit, or if information specified by
law regarding Directors’ remuneration and transactions with the Company and other
members of the Group is not disclosed.

We also report to you if, in our opinion, the Company has not complied with any of
the requirements set out in the Financial Services Authority’s Listing Rules 9.8.8R(2)
with  regards  to  the  amount  of  each  element  in  the  remuneration  package  and
information on share options, 9.8.8R(3), (4) and (5) with regards to details of long-
term incentive  schemes  for directors,  9.8.8R(11)  with  regards  to  money purchase
schemes,  9.8.8R(12)  with  regards  to  defined  benefit  schemes,  and  we  give  a
statement, to the extent possible, of details of any non-compliance.

We  review  whether the  Corporate  Governance  Statement  reflects  the  Company’s
compliance with the nine provisions of the July 2003 FRC Combined Code specified
for our review by the Listing Rules of the Financial Services Authority, and we report
if it does not. We are not required to consider whether the Board’s statements on
internal control cover all risks and controls, or form an opinion on the effectiveness
of the Group’s corporate governance procedures or its risk and control procedures.

We read the Directors’ Report and the other information contained in the Annual
Report  for the  above  year as  described  in  the  contents  section  including  the
unaudited  part  of  the  Report  on  Directors’  Remuneration  and  consider the
implications for our report if we become aware of any apparent misstatements or
material inconsistencies with the financial statements.

Basis of audit opinion
We conducted  our audit  in  accordance  with  United  Kingdom  auditing  standards
issued  by the  Auditing  Practices  Board.  An  audit  includes  examination,  on  a  test
basis,  of  evidence  relevant  to  the  amounts  and  disclosures  in  the  financial
statements and  the  part of  the  Report on  Directors’  Remuneration  described  as
having been audited. It also includes an assessment of the significant estimates and
judgements made by the Directors in the preparation of the financial statements and
of  whether the  accounting  policies  are  appropriate  to  the  circumstances  of  the
Company and the Group, consistently applied and adequately disclosed.

We  planned  and  performed  our audit  so  as  to  obtain  all  the  information  and
explanations which we considered necessary in order to provide us with sufficient
evidence to give reasonable assurance that the financial statements and the part of
the Report on Directors’ Remuneration described as having been audited are free
from material misstatement, whether caused by fraud or other irregularity or error.
In forming our opinion, we also evaluated the overall adequacy of the presentation
of information in the financial statements and the part of the Report on Directors’
Remuneration described as having been audited.

Opinion
In our opinion:
• the  financial  statements  give  a  true  and  fair view  of  the  state  of  affairs  of  the
Company and the Group as at 30 June 2005 and of the profit of the Group for the
year then ended; and

• the  financial  statements  and  part  of  the  Report  on  Directors’  Remuneration
described as having been audited have been properly prepared in accordance with
the Companies Act 1985.

Deloitte & Touche LLP
Chartered Accountants and Registered Auditors
London
2 August 2005

Notes
(i) An audit does not provide assurance on the maintenance and integrity of the website, including
controls used to achieve this, and in particular on whether any changes may have occurred to the
financial statements since first published. These matters are the responsibility of the directors but 
no control procedures can provide absolute assurance in this area.

(ii) Legislation in the United Kingdom governing the preparation and dissemination of financial
statements differs from legislation in other jurisdictions.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 40

CONSOLIDATED PROFIT AND LOSS ACCOUNTfor the year ended 30 June 2005

Before
goodwill and
exceptional
items
£m

Goodwill and
exceptional
items
£m

Notes

Turnover: Group and share of joint ventures’ turnover
Less: share of joint ventures’ turnover
GROUP TURNOVER

Operating expenses, net
EBITDA
Depreciation
Amortisation
OPERATING PROFIT

Share of joint ventures’ and associates’ operating results
Loss on disposal of investments in joint ventures
Profit on disposal of fixed asset investments
Amounts written back to fixed asset investments, net
PROFIT ON ORDINARY ACTIVITIES BEFORE INTEREST AND TAXATION

Interest receivable and similar income
Interest payable and similar charges
PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION

Tax charge on profit on ordinary activities
PROFIT ON ORDINARY ACTIVITIES AFTER TAXATION

Equity dividends
RETAINED PROFIT FOR THE FINANCIAL YEAR

EARNINGS PER SHARE – BASIC
EARNINGS PER SHARE – DILUTED

2

3

13
4
4
4

5
5
6

8

9
23

10
10

4,115
(67)
4,048

(3,243)
897
(92)
–
805

14
–
–
–
819

30
(92)
757

(202)
555

–
–
–

(103)
13
–
(116)
(103)

–
(23)
–
–
(126)

–
–
(126)

(4)
(130)

29.0p
29.0p

(6.8p)
(6.8p)

Before
goodwill and
exceptional
items
£m

Goodwill and
exceptional
items
£m

3,738
(82)
3,656

(3,056)
702
(102)
–
600

(5)
–
–
–
595

10
(91)
514

(158)
356

–
–
–

(119)
–
–
(119)
(119)

10
–
51
24
(34)

–
–
(34)

–
(34)

18.3p
18.3p

(1.7p)
(1.7p)

2005
Total
£m

4,115
(67)
4,048

(3,346)
910
(92)
(116)
702

14
(23)
–
–
693

30
(92)
631

(206)
425

(170)
255

22.2p
22.2p

2004
Total
£m

3,738
(82)
3,656

(3,175)
702
(102)
(119)
481

5
–
51
24
561

10
(91)
480

(158)
322

(116)
206

16.6p
16.6p

There were no recognised gains or losses in either year other than those included within the profit and loss account.

Details of movements on reserves are shown in note 23.

The accompanying notes are an integral part of this consolidated profit and loss account.

All results relate to continuing operations.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 41

CONSOLIDATED BALANCE SHEETat 30 June 2005

FIXED ASSETS
Intangible fixed assets
Tangible fixed assets
Investments:
Investments in associates
Investments in joint ventures : Share of gross assets

: Share of gross liabilities
: Transfer from creditors

Total investments in joint ventures and associates
Other fixed asset investments
Total investments

CURRENT ASSETS
Stocks
Debtors: Amounts falling due within one year

– deferred tax asset
– other

Debtors: Amounts falling due after more than one year

– deferred tax asset
– other

Cash and liquid resources

– current asset investments
– cash at bank and in hand

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
NET CURRENT ASSETS

TOTAL ASSETS LESS CURRENT LIABILITIES

CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

– long-term borrowings
– accruals and deferred income

PROVISIONS FOR LIABILITIES AND CHARGES

CAPITAL AND RESERVES – EQUITY
Called-up share capital
Share premium
Employee Share Ownership Plan (“ESOP”) reserve
Merger reserve
Special reserve
Capital redemption reserve
Profit and loss account

The accompanying notes are an integral part of this consolidated balance sheet.

Signed on behalf of the Board
James Murdoch Chief Executive Officer
Jeremy Darroch Chief Financial Officer

2 August 2005

Notes

11
12

13
14

15

16
17

16
17

18

19
19

21

22
23
23
23
23
23
23

1
47
(26)
1

2005
£m

301
526

23
2
25

852

340

43
299
342

57
32
89

54
643
697

1,468

(1,240)
228

1,080

(1,076)
(25)
(1,101)

(13)
(34)

934
1,437
(32)
149
14
37
(2,573)
(34)

1
72
(45)
5

2004
£m

417
376

33
2
35

828

375

49
321
370

102
42
144

173
474
647

1,536

(1,170)
366

1,194

(1,076)
(28)
(1,104)

–
90

971
1,437
(30)
222
14
–
(2,524)
90

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 42

COMPANY BALANCE SHEETat 30 June 2005

FIXED ASSETS
Tangible fixed assets
Other fixed asset investments

CURRENT ASSETS
Debtors: Amounts falling due within one year

– deferred tax asset
– other

Debtors: Amounts falling due after more than one year

– deferred tax asset
– other

Cash at bank and in hand

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

NET CURRENT LIABILITIES

TOTAL ASSETS LESS CURRENT LIABILITIES

CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

CAPITAL AND RESERVES – EQUITY
Called-up share capital
Share premium
Capital reserve
Special reserve
Capital redemption reserve
Profit and loss account

The accompanying notes are an integral part of this balance sheet.

Signed on behalf of the Board
James Murdoch Chief Executive Officer
Jeremy Darroch Chief Financial Officer

2 August 2005

Notes

12
14

16
17

16
17

18

19

22
23
23
23
23
23

2005
£m

24
4,778
4,802

34
818
852

34
2
36

26
914

(1,066)

(152)

4,650

(1,069)
3,581

934
1,437
844
14
37
315
3,581

2004
£m

10
4,862
4,872

31
888
919

70
3
73

46
1,038

(1,250)

(212)

4,660

(1,069)
3,591

971
1,437
844
14
–
325
3,591

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 43

CONSOLIDATED CASH FLOW STATEMENTfor the year ended 30 June 2005

NET CASH INFLOW FROM OPERATING ACTIVITIES

DIVIDENDS RECEIVED FROM JOINT VENTURES

RETURNS ON INVESTMENTS AND SERVICING OF FINANCE
Interest received and similar income
Interest paid and similar charges
NET CASH OUTFLOW FROM RETURNS ON INVESTMENTS AND SERVICING OF FINANCE

TAXATION
UK corporation tax paid
Consortium relief paid
NET CASH OUTFLOW FROM TAXATION

CAPITAL EXPENDITURE AND FINANCIAL INVESTMENT
Payments to acquire tangible fixed assets
Receipts from sales of fixed asset investments
NET CASH OUTFLOW FROM CAPITAL EXPENDITURE AND FINANCIAL INVESTMENT

ACQUISITIONS AND DISPOSALS
Funding to joint ventures and associates
Repayments of funding from joint ventures and associates
Receipts from sales of investments in joint ventures
NET CASH INFLOW FROM ACQUISITIONS AND DISPOSALS

EQUITY DIVIDENDS PAID

NET CASH INFLOW BEFORE MANAGEMENT OF LIQUID RESOURCES AND FINANCING

MANAGEMENT OF LIQUID RESOURCES

FINANCING
Proceeds from issue of Ordinary Shares
Proceeds from issue of shares held in ESOP
Purchase of own shares for ESOP
Share buy-back
Capital element of finance lease payments
Net decrease in debt due after more than one year
NET CASH OUTFLOW FROM FINANCING

INCREASE IN CASH

The accompanying notes are an integral part of this consolidated cash flow statement.

Notes

27a

27c

27b
27b

27c

2005
£m

978

12

28
(91)
(63)

(101)
(2)
(103)

(230)
1
(229)

(4)
8
14
18

(138)

475

164

–
4
(14)
(416)
–
–
(426)

213

2004
£m

882

4

7
(89)
(82)

(55)
(3)
(58)

(132)
116
(16)

(5)
6
–
1

(53)

678

(511)

20
–
(22)
–
(1)
(75)
(78)

89

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 44

NOTES TO FINANCIAL STATEMENTS

1 Accounting policies

The  principal  accounting  policies  are  summarised  below.  All  of  these  have  been
applied consistently throughout the year and the preceding year.

a) Basis of accounting
The financial statements have been prepared under the historical cost convention,
modified to include the revaluation of certain investments, and in accordance with
applicable United Kingdom financial reporting and accounting standards.

The  Group  has  taken  advantage  of  the  exemption  in  Urgent  Issues  Task Force
Abstract  17  (Revised  2003)  “Employee  share  schemes”  and  has  not  applied  the
abstract to the Group’s HMRC approved Sharesave Scheme.

b) Basis of consolidation
The Group financial statements consolidate the financial statements of the Company
and  all  of  its  subsidiary undertakings.  All  companies  are  consolidated  using
acquisition accounting, and all inter-company balances and transactions have been
eliminated on consolidation.

The  Group  maintains  a  52  or 53  week fiscal year ending  on  the Sunday nearest 
to 30 June in each year. In fiscal year 2005 this date was 3 July 2005, this being a
53 week year (2004: 27 June 2004, 52 week year).

The Company has taken advantage of the exemption in section 230 of the Companies
Act 1985 not to present its own profit and loss account. The Company’s result for the
financial year determined in accordance with the Act is disclosed in note 23.

c) Acquisitions
On the acquisition of a business, fair values are attributed to the Group’s share of
separable net assets acquired. Subsidiary undertakings are accounted for from the
effective date of acquisition or from when the Group’s shareholding in an associate
or joint  venture  increases  to  give  the  Group  control,  until  the  effective  date  of
disposal. Adjustments are also made to bring the accounting policies into line with
those  of  the  Group.  Where  statutory merger relief  is  applicable,  the  difference
between  the  fair value  of  the  shares  issued  as  purchase  consideration  and  the
nominal value of the shares issued as purchase consideration is treated as a merger
reserve  in  the  consolidated  accounts.  The  results  and  cash  flows  relating  to  an
acquired business are included in the consolidated profit and loss account and the
consolidated cash flow statement from the date of acquisition.

d) Goodwill and other intangible assets
Where the cost of acquisition exceeds the fair values attributable to the net assets
acquired,  the  difference  is  treated  as  purchased  goodwill  and  capitalised  on  the
Group  balance  sheet  in  the  year of  acquisition.  Purchased  goodwill  arising  on
acquisitions from 1 July 1998 is capitalised. Prior to 1 July 1998, goodwill arising on
acquisitions was eliminated against reserves. As permitted by FRS 10, this goodwill
has not been restated on the balance sheet. On disposal or closure of a previously
acquired  business,  any goodwill  previously written  off  to  reserves  is  included  in
calculating the profit or loss on disposal.

Other intangible assets, all of which have been acquired and are controlled through
custody or legal rights and could be sold separately from the rest of the business,
are capitalised where fair value can be reliably measured.

Where capitalised goodwill and intangible assets are regarded as having a limited
useful economic life, the cost is amortised on a straight-line basis over that life of
up to 20 years. Any amortisation or impairment write-downs are charged to the
profit and loss account.

e) Tangible fixed assets
Tangible fixed assets are stated at cost, net of accumulated depreciation and any
provision  for impairment.  Land  and  assets  in  the  course  of  construction  are  not
depreciated.

Depreciation is provided to write off the cost, less estimated residual value, of each
asset on a straight-line basis over its estimated useful life. Principal annual rates
used for this purpose are:

Freehold buildings
Leasehold improvements
Equipment, fixtures and fittings:
– Fixtures and fittings
– Computer equipment
– Technical equipment
– Motor vehicles

4%
Lower of lease period or life of the asset

10% – 20%
20% – 331/3%
10% – 20%
25%

f) Impairment of fixed assets and goodwill
Intangible  fixed  assets,  goodwill  and  tangible  fixed  assets  are  reviewed  for
impairment if events or circumstances indicate that the carrying value may not be
recoverable. Goodwill and intangible fixed assets are also reviewed for impairment
at the end of the first full financial year after acquisition. Should an impairment
review be required, this is performed in accordance with FRS 11 – Impairment of
fixed assets and goodwill (“FRS 11”).

g) Interests in joint ventures
Joint ventures are entities in which the Group holds a long-term interest and shares
control under a contractual arrangement. These investments are dealt with by the
gross  equity method  of  accounting.  Provision  is  made  within  creditors  where  the
Group’s share of a joint venture’s loss exceeds the Group’s funding to date.

h) Fixed asset investments
The  Group’s  fixed  asset  investments  are  stated  at  cost,  less  any provision  for
permanent diminution in value.

In the Company’s financial statements, investments in subsidiary undertakings are
stated at cost, with the exception of the investment in Sky Television Limited which
is stated at valuation. Provision is made for any impairment.

In the Company’s balance sheet, where statutory merger relief is applicable, the cost
is  measured  by reference  to  the  nominal  value  only of  the  shares  issued.  Any
premium has not been recognised.

i) Stocks
Acquired and commissioned television programme rights
Programme  rights  are  stated  at  cost  including,  where  applicable,  estimated
escalation payments, and net of accumulated amortisation. Provisions are made for
any programme rights which are surplus to Group requirements or which will not
be shown for any other reason.

Contractual obligations for programme rights not yet available for transmission are
not  included  in  the  cost  of  programme  rights,  but  are  disclosed  as  contractual
commitments  (see  note  24).  Payments  made  upon  receipt  of  commissioned  and
acquired  programming,  but  in  advance  of  the  legal  right  to  broadcast  the
programmes, are treated as prepayments. Programme rights are recorded in stock
at cost when the programmes are available for transmission.

Amortisation is provided to write off the cost of programme rights. The principal
rates used for this purpose are:

Sports – 100% on first showing, or, where contracts provide for sports rights for
multiple seasons or competitions, the amortisation of each contract is principally on
a straight-line basis across the season or competition.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 45

1 Accounting policies (continued)

Current affairs – 100% on first showing.
General entertainment – straight-line basis on each transmission.
• One showing planned – 100%.
• Two showings planned – 60%; 40%.
• Three showings planned – 50%; 30%; 20%.
• Four showings planned – 40%; 30%; 20%; 10%.

Movies – Acquired movies are amortised on a straight-line basis over the period of
transmission rights. Where acquired movie rights provide for a second availability
window, 10% of the cost is allocated to that window.

Digiboxes and related equipment
Digiboxes and related equipment includes digiboxes (including Sky+ boxes), Low
Noise Blockers (“LNBs”) and mini-dishes. These stocks are valued at the lower of
cost and net realisable value (“NRV”), the latter of which reflects the value to the
business of the digibox and the related equipment in the hands of the customer. Any
subsidy is expensed on enablement, which is the process of activating the viewing
card once inserted in the digibox upon installation, so as to enable a viewer to view
encrypted  broadcast  services,  and  effectively represents  the  completion  of  the
installation process for new subscribers.

Raw materials, consumables and goods held for resale
Raw materials, consumables and goods held for resale are valued at the lower of
cost and NRV.

j) Transponder rental prepayments
Payments made in respect of future satellite capacity have been recorded as prepaid
transponder rental costs. These payments are amortised on a straight-line basis to
the profit and loss account from commencement of broadcasting to the end of the
rental period, normally 10 years.

k) Taxation
Corporation tax payable is provided at current rates on all taxable profits.

l) Deferred taxation
Deferred tax is recognised in respect of timing differences that have originated but
not reversed at the balance sheet date, where transactions or events that result in
an obligation to pay more tax in the future or a right to pay less tax in the future
have occurred at the balance sheet date.

A net deferred tax asset is regarded as recoverable and therefore recognised only
when, on the basis of all available evidence, it can be regarded as more likely than
not  that  there  will  be  suitable  taxable  profits  against  which  carried  forward  tax
losses  can  be  offset  or from  which  the  future  reversal  of  underlying  timing
differences can be deducted.

Deferred tax is measured at the average tax rates that are expected to apply in the
periods in which the timing differences are expected to reverse, based on tax rates
and laws that have been enacted or substantively enacted by the balance sheet date.
Deferred tax is measured on a non-discounted basis.

m) Foreign currency
Trading  activities  denominated  in  foreign  currencies  are  recorded  in  sterling  at
actual exchange rates as of the date of the transaction or at the contracted rate if
the transaction is covered by a forward foreign exchange contract or other hedging
instrument. Monetary assets, liabilities and commitments denominated in foreign
currencies at the year end are reported at the rates of exchange prevailing at the
year end or, if hedged, at the appropriate hedged rate.

n) Derivatives and other financial instruments
The Group uses a number of derivative financial instruments to hedge its exposures
to  fluctuations  in  interest  and  foreign  exchange  rates.  Receipts  and  payments  on
interest  rate  instruments  are  recognised  on  an  accruals  basis  over the  life  of  the
instrument. Gains and losses on those instruments which are designated as hedges
are not recognised until the underlying creditor being hedged is recognised.

Cash flows associated with derivative financial instruments are classified in the cash
flow statement in a manner consistent with those of the underlying transactions
being hedged. If an instrument ceases to be designated as a hedge, for example, by
the  underlying  hedged  position  being  eliminated,  the  instrument  is  marked  to
market and any resulting gain or loss is recognised immediately in the profit and
loss account. The Group does not hold or issue derivative financial instruments for
speculative purposes.

o) Turnover
Turnover,  which  excludes  value  added  tax and  sales  between  Group  companies,
represents  the value  of  products  and  services  sold. The  Group’s  main  sources  of
turnover are recognised as follows:

• Revenues from the provision of direct-to-home (“DTH”) subscription services are
recognised as the services are provided, net of any discount given. Pay-per-view
revenue is recognised when the event, movie or football match is viewed.

• Cable  revenues  are  recognised  as  the  services  are  provided  to  the  cable
wholesalers and are based on the number of subscribers taking the Sky channels,
as reported to the Group by the cable wholesalers, and the applicable rate card.

• Advertising sales revenues are recognised when the advertising is broadcast.
• Sky Bet revenues include income from betting and gaming, which represent a)
amounts receivable in respect of bets placed on events which occur in the year;
and b) net customer losses in the year in respect of the on-line casino operations
and casino-style interactive roulette games.

• Sky Active  revenues  include  income  from  on-line  advertising,  e-mail,  telephony
income from the use of interactive services (e.g. voting), interconnect, text services
and  digibox subsidy recovery revenues  earned  through  conditional  access  and
access control charges made to customers on the Sky digital platform. All Sky Active
revenues are recognised when the goods or services are delivered.

• Other revenues  principally include  income  from  installations,  digibox sale
revenues (including the sale of Sky+ and Multiroom digiboxes), Sky Talk revenues,
service call revenue, warranty revenue, customer management service fees and
access  control  fees.  Other revenues  are  recognised,  net  of  any discount  given,
when the relevant service has been provided.

Revenues derived from the sale of surplus programming and surplus transponder
capacity are recognised  net  against  programming  and  transmission  and  related
functions  costs  respectively,  since  these  cash  flows  are  incidental  to  Sky’s  main
revenue-generating activities.

p) Pension costs
The  Group  provides  pensions  to  eligible  employees  through  the  BSkyB  Pension
Plan, a defined contribution pension scheme. The amount charged to the profit and
loss account in the year represents the cost of contributions payable by the Group
to  the  scheme  in  that  year.  The  assets  of  the  BSkyB  Pension  Plan  are  held
independently of the Group.

q) Leases
Assets  held  under finance  leases,  which  confer rights  and  obligations  similar to
those attached to owned assets, are treated as tangible fixed assets. Depreciation is
provided over the shorter of the lease term and the asset’s useful economic life, and
the deemed capital element of future rentals is included within creditors. Deemed
interest is then taken to the profit and loss account as interest payable over the life
of the lease.

The rental costs arising from operating leases are charged to the profit and loss
account in the year in which they are incurred.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 46

NOTES TO FINANCIAL STATEMENTS continued

2 Turnover

Direct-to-home subscribers
Cable subscribers
Advertising
Sky Bet (i)
Sky Active (i)
Other

2005
£m

2,968
219
329
261
92
179
4,048

2004
£m

2,660
215
312
191
116
162
3,656

(i) Additional  detail  has  been  provided  with  regard  to  the  analysis  of interactive  revenues  between  the  Group’s  betting  and  games  revenues  –  “Sky Bet”  –  and  other

interactive revenues – “Sky Active” – and the prior year comparatives have been restated accordingly.

All Group turnover is derived from the Group’s sole class of business, being television broadcasting together with certain ancillary functions. Turnover arises principally within
the United Kingdom from activities conducted from the United Kingdom, with the exception of £7 million of turnover (2004: £7 million) which relates to activities conducted
from the Channel Islands. In order to provide shareholders with additional information, the Group’s turnover has been analysed as shown above.

All turnover arises from services provided to the United Kingdom, with the exception of £128 million (2004: £115 million) which arises from services provided to Ireland and
£11 million (2004: £9 million) which arises from services provided to the Channel Islands.

The Group’s profit before tax and its net assets relate to activities conducted in the United Kingdom, with the exception of £4 million profit (2004: £3 million profit) and 
£8 million net assets (2004: £4 million net assets) which relate to activities conducted in the Channel Islands.

3 Operating expenses, net

Programming (i)
Transmission and related functions (i)
Marketing
Subscriber management
Administration (ii)
Betting

Before
goodwill and
exceptional
items
£m

Goodwill and
exceptional
items
£m

1,636
171
515
396
289
236
3,243

–
–
–
–
103
–
103

Before
goodwill and
exceptional
items
£m

Goodwill and
exceptional
items
£m

1,711
146
396
371
257
175
3,056

–
–
–
–
119
–
119

2005
Total
£m

1,636
171
515
396
392
236
3,346

2004
Total
£m

1,711
146
396
371
376
175
3,175

(i) The amounts shown are net of £11 million (2004: £11 million) receivable from the disposal of programming rights not acquired for use by the Group and £28 million

(2004: £28 million) in respect of the provision to third-party broadcasters of spare transponder capacity.

(ii) Administration costs include goodwill amortisation of £116 million (2004: £119 million), net of an exceptional credit of £13 million (2004: nil).

4 Exceptional items

Settlement of ITV Digital programming debtors (i)
EXCEPTIONAL OPERATING ITEMS
Loss on disposal of investment in joint ventures (ii)
Profit on disposal of fixed asset investments (iii)
Amounts written back to fixed asset investments, net (iv)
EXCEPTIONAL NON-OPERATING ITEMS
TOTAL EXCEPTIONAL ITEMS

Credit
(charge)
before
taxation
£m

13
13
(23)
–
–
(23)
(10)

Taxation
(charge)
credit
£m

(4)
(4)
–
–
–
–
(4)

Credit
(charge)
before
taxation
£m

–
–
–
51
24
75
75

2005
Total
£m

9
9
(23)
–
–
(23)
(14)

Taxation
(charge)
credit
£m

–
–
–
–
–
–
–

2004
Total
£m

–
–
–
51
24
75
75

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 47

4 Exceptional items (continued)

2005
(i) Settlement of ITV Digital programming debtors

In July 2005, the Group received £13 million from the liquidators of ITV Digital as a full and final settlement in respect of amounts owed to the Group.

(ii) Loss on disposal of investments in joint ventures

In November 2004, the Group sold its 49.5% investment in GSB for £14 million in cash, realising a loss on disposal of £23 million. This included the write back of 
£32 million of goodwill which had previously been written off to reserves, as permitted prior to the implementation of FRS 10.

2004
(iii) Profit on disposal of fixed asset investments

In March 2004, the Group sold its 20% shareholding in QVC (UK), operator of QVC – The Shopping Channel, for £49 million in cash, realising a profit on disposal of 
£49 million.

In October 2003, the Group disposed of its listed investment in Manchester United plc, realising a profit on disposal of £2 million.

(iv) Amounts written back to fixed asset investments, net

The Group reduced its provision against its minority equity investments in football clubs by £33 million, due to the disposal of its investment in Manchester United plc
in October 2003, for £62 million in cash. The Group also increased its provision against its remaining minority equity investments in football clubs by £9 million.

5 Interest

(a) Interest receivable and similar income

GROUP
Interest receivable on cash and liquid resources
Other interest receivable and similar income

JOINT VENTURES AND ASSOCIATES
Share of joint ventures’ and associates’ interest receivable

TOTAL INTEREST RECEIVABLE AND SIMILAR INCOME

(b) Interest payable and similar charges

GROUP
On bank loans, overdrafts and other loans repayable within five years, not by instalments:

– £1 billion revolving credit facility (“RCF”) (i)
– £600 million RCF (i)
– £200 million RCF (ii)

US$650 million of 8.200% Guaranteed Notes repayable in 2009
£100 million of 7.750% Guaranteed Notes repayable in 2009
US$600 million of 6.875% Guaranteed Notes repayable in 2009
US$300 million of 7.300% Guaranteed Notes repayable in 2006
Finance lease interest

JOINT VENTURES AND ASSOCIATES
Share of joint ventures’ and associates’ interest payable

TOTAL INTEREST PAYABLE AND SIMILAR CHARGES

2005
£m

2004
£m

29
–
29

1

30

8
1
9

1

10

2005
£m

2004
£m

2
4
–
33
8
30
14
1
92

–

92

–
6
2
30
8
30
14
–
90

1

91

(i)

In November 2004, the Group entered into a £1 billion RCF. This facility was used to cancel an existing £600 million RCF, and is available for general corporate purposes,
but was undrawn at 30 June 2005. The £1 billion RCF has a maturity date of July 2010. The £2 million charge for the year (2004: nil) represents the commitment fee to
30 June 2005.

(ii) The £200 million RCF expired without being renewed on 29 June 2004.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 48

NOTES TO FINANCIAL STATEMENTS continued

6 Profit on ordinary activities before taxation

The profit on ordinary activities before taxation is stated after charging (crediting):
– depreciation:

– owned assets
– assets held under finance leases
– amortisation and impairment of intangible assets
– joint ventures’ and associates’ goodwill amortisation, net
– amounts written back to fixed asset investments, net
– loss on disposal of investments in joint ventures
– loss on disposal of fixed assets
– profit on disposal of fixed asset investments
– rentals on operating leases and similar arrangements:

– land and buildings
– plant and machinery

– staff costs

Amounts payable to the auditors are analysed below:

Statutory audit services
Audit-related services
AUDIT AND AUDIT-RELATED SERVICES

TAX ADVISORY SERVICES

CRM centre development
NON-AUDIT RELATED SERVICES

2005
£m

2004
£m

92
–
116
–
–
23
2
–

10
86
379

100
2
119
(10)
(24)
–
1
(51)

10
74
332

2005
£m

2004 
£m

1
1
2

–

7
7

1
1
2

–

7
7

During the year, the auditors received £7 million (2004: £7 million) in respect of ongoing CRM centre development services. Due to the complex and long-term nature of the
CRM centre development work, the Group is satisfied that Deloitte & Touche LLP should continue to provide these services. The Audit Committee was satisfied throughout
the year that the objectivity and independence of Deloitte & Touche LLP was not in any way impaired by either the nature of the non-audit related services undertaken during
the year, the level of non-audit fees charged or any other facts or circumstances.

The Company did not pay any amounts to the auditors in respect of audit services during either year, as the cost was borne by another Group undertaking in both years.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 49

7 Staff costs

(a) Employee costs
Employee costs for permanent employees, temporary employees and Executive Directors during the year were as follows:

Wages and salaries
Costs of LTIP, KCP, EBP and other share-related incentive schemes
Social security costs
Other pension costs

2005
£m

327
6
32
14
379

2004
£m

275
16
29
12
332

The Group operates a defined contribution pension scheme through the BSkyB Pension Plan (the “Plan”). The pension charge for the year represents the cost of contributions
payable by the Group to the Plan during the year and amounted to £14 million (2004: £12 million). The Group’s contributions owing to the Plan at 30 June 2005 were 
£1 million (2004: £1 million).

The average monthly number of full-time equivalent persons (including temporary employees) employed by the Group during the year was as follows:

Programming
Transmission and related functions
Marketing
Subscriber management
Administration
Betting

2005
Number

2004
Number

1,424
1,403
238
5,662
1,079
152
9,958

1,295
1,394
209
5,418
1,051
133
9,500

(b) Directors’ emoluments
A detailed breakdown of remuneration for each Director, the terms of their employment contracts and their rights under the Group’s incentive schemes are given within the
Report on Directors’ Remuneration on pages 32 to 38, of which Sections 20 to 25 are audited.

8 Taxation

(a) Analysis of charge in year

CURRENT TAX
UK corporation tax
Adjustment in respect of prior years
Total current tax charge

DEFERRED TAX
Origination and reversal of timing differences
(Decrease) increase in estimate of recoverable deferred tax asset
in respect of prior years
Total deferred tax charge

Share of joint ventures’ and associates’ tax charges

All taxation relates to UK corporation tax.

Tax charge on
profit before
exceptional
items
£m

Exceptional
tax charge
£m

159
(8)
151

68

(17)
51

–

202

4
–
4

–

–
–

–

4

Tax charge on
profit before
exceptional
items
£m

Exceptional
tax charge
£m

127
(8)
119

34

5
39

–

158

–
–
–

–

–
–

–

–

2005
Total
£m

163
(8)
155

68

(17)
51

–

206

2004
Total
£m

127
(8)
119

34

5
39

–

158

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 50

NOTES TO FINANCIAL STATEMENTS continued

8 Taxation (continued)

(b) Factors affecting the current tax charge for the year
The current tax charge for the year is lower (2004: lower) than the standard rate of corporation tax in the UK (30%) applied to profits on ordinary activities before tax. 
The differences are explained below:

Profit on ordinary activities before taxation
Less: share of joint ventures’ and associates’ (profit) loss before taxation
Profit on ordinary activities before taxation (excluding joint ventures and associates)

Profit on ordinary activities before taxation (excluding joint ventures and associates)
multiplied by standard rate of corporation tax in the UK of 30% (2004: 30%)

EFFECTS OF:
Loss (gain) exempt from taxation
Goodwill amortisation
Other permanent differences
Utilisation of tax losses
Other timing differences
Consortium relief
Tax charge on partnership profits
Current tax charge for the year

2005
£m

631
(15)
616

185

5
35
2
(49)
(19)
2
2
163

2004
£m

480
5
485

146

(15)
33
(9)
(29)
(4)
3
2
127

(c) Factors that may affect future tax charges
At 30 June 2005, a deferred tax asset of £14 million (2004: £13 million) arising from UK losses in the Group, has not been recognised. These losses can be offset only against
taxable profits generated in the entities concerned. Although the Directors ultimately expect sufficient profits to arise, there is currently insufficient evidence to support
recognition of a deferred tax asset relating to these losses. The losses are available to be carried forward indefinitely under current law.

A deferred tax asset of £64 million (2004: £64 million) has not been recognised in respect of trading losses in the Group’s German holding companies of KirchPayTV, and 
a deferred tax asset of £330 million (2004: £450 million) has not been recognised in respect of potential capital losses related to the Group’s holding of KirchPayTV, on the
basis that these timing differences are not more likely than not to be realised.

The Group has realised and unrealised capital losses in respect of football club and other investments estimated to be in excess of £24 million (2004: £21 million) which
have not been recognised as a deferred tax asset, on the basis that they are not more likely than not to be realised.

9 Equity dividends

Interim dividend paid of 4.00p (2004: 2.75p) per Ordinary Share
Final proposed dividend of 5.00p (2004: 3.25p) per Ordinary Share

The ESOP has waived its rights to dividends.

10  Earnings per share

2005
£m

77
93
170

2004
£m

53
63
116

Basic earnings per share represents the profit on ordinary activities after taxation attributable to the equity shareholders, divided by the weighted average number of Ordinary
Shares in issue during the year, less the weighted average number of Ordinary Shares held in the Group’s ESOP trust during the year.

Diluted earnings per share represents the profit on ordinary activities after taxation attributable to the equity shareholders, divided by the weighted average number of
Ordinary Shares in issue during the year, less the weighted average number of Ordinary Shares held in the Group’s ESOP trust during the year, plus the weighted average
number of dilutive shares resulting from share options and other potential Ordinary Shares outstanding during the year.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 51

10  Earnings per share (continued)

The weighted average number of shares was:

Ordinary Shares
ESOP Trust Ordinary Shares
BASIC SHARES

Dilutive Ordinary Shares from share options and other potential Ordinary Shares outstanding
DILUTED SHARES

2005
Millions
of shares

2004
Millions
of shares

1,917
(4)
1,913

6
1,919

1,940
(2)
1,938

8
1,946

Before
goodwill and
exceptional
items

Profit on ordinary activities after taxation
EARNINGS PER SHARE – BASIC
EARNINGS PER SHARE – DILUTED

£555m
29.0p
29.0p

2005
After goodwill
Exceptional and exceptional
items

items

Before
goodwill and
exceptional
items

(£14m)
(0.7p)
(0.7p)

£425m
22.2p
22.2p

£356m
18.3p
18.3p

2004
After goodwill
Exceptional and exceptional
items

items

£75m
3.9p
3.9p

£322m
16.6p
16.6p

Goodwill

(£109m)
(5.6p)
(5.6p)

Goodwill

(£116m)
(6.1p)
(6.1p)

Earnings per share is shown calculated by reference to profits both before and after goodwill and exceptional items and related tax, since the Directors consider that this
gives a useful additional indication of underlying performance.

11  Intangible fixed assets

The movement in the year was as follows:

GROUP
COST
BEGINNING OF YEAR AND END OF YEAR

AMORTISATION
Beginning of year
Charge
END OF YEAR

NET BOOK VALUE
Beginning of year
END OF YEAR

Goodwill
£m

820

403
116
519

417
301

Goodwill of £272 million, £543 million and £5 million, arising on the acquisitions of Sports Internet Group (“SIG”), British Interactive Broadcasting (“BiB”) and WAPTV
respectively, is being amortised over periods of seven years on a straight-line basis.

In accordance with FRS 11, impairment reviews were performed on the carrying values of BiB and SIG goodwill balances at the end of the first full financial year after
acquisition, at 30 June 2002, which did not indicate impairment. Consistent with Group strategy, the business plans on which these reviews were based reflect significant
projected increases in betting and other interactive revenues over the subsequent five years. The Group continues to monitor the performance of these businesses and is
satisfied that no impairment of goodwill has occurred.

At 30 June 2004, the Group made a provision of £3 million, included within amortisation, against goodwill which arose on the acquisition of planetfootball.com Limited 
(a subsidiary of SIG, which provides website services to the sports industry), reducing the carrying value to nil. The provision was made as a result of an impairment review
which showed that the expected future cash flows of the business would not support a carrying value for the goodwill.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 52

NOTES TO FINANCIAL STATEMENTS continued

12  Tangible fixed assets

(a) Group
The movement in the year was as follows:

COST
Beginning of year
Additions
Disposals
Transfers
END OF YEAR

DEPRECIATION
Beginning of year
Charge
Disposals
Transfers
END OF YEAR

NET BOOK VALUE
Beginning of year
END OF YEAR

Freehold
land and
buildings (i)
£m

Short
leasehold
improvements
£m

Equipment,
fixtures and
fittings
£m

Assets
in course of
construction
£m

45
25
–
–
70

11
2
–
–
13

34
57

70
–
–
(28)
42

46
5
–
(20)
31

24
11

708
66
(167)
28
635

491
85
(165)
20
431

217
204

101
153
–
–
254

–
–
–
–
–

101
254

Total
£m

924
244
(167)
–
1,001

548
92
(165)
–
475

376
526

(i) The amounts shown include assets held under finance leases with a net book value of £6 million (2004: £6 million). Depreciation charged during the year on such assets

was nil (2004: £2 million).

Depreciation was not charged on £21 million of land (2004: £9 million).

(b) Company
The movement in the year was as follows:

COST
Beginning of year
Additions
END OF YEAR

DEPRECIATION
Beginning of year
Charge
END OF YEAR

NET BOOK VALUE
Beginning of year
END OF YEAR

(i) Depreciation was not charged on £7 million of land (2004: nil).

Freehold
land and
buildings (i)
£m

Equipment,
fixtures and 
fittings
£m

Assets
in course of
construction
£m

–
14
14

–
–
–

–
14

3
–
3

2
–
2

1
1

9
–
9

–
–
–

9
9

Total
£m

12
14
26

2
–
2

10
24

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 53

13  Investments in joint ventures and associates

The movement in the year was as follows:

GROUP
COST AND FUNDING, EXCLUDING GOODWILL
Beginning of year
Loans advanced
Loans repaid
Disposals (iii)
Transfer to Group undertaking (iv)
END OF YEAR

TRANSFER FROM CREDITORS (i)

MOVEMENT IN SHARE OF UNDERLYING NET LIABILITIES
Beginning of year
Additions
Share of operating results
Share of interest receivable
Share of interest payable
Disposals (iii)
Dividends received
END OF YEAR

GOODWILL
Beginning of year
Additions (v)
Amortisation, net (v)
END OF YEAR

NET BOOK VALUE
Beginning of year
END OF YEAR (ii)

2005
£m

234
4
(8)
(18)
(1)
211

1

(206)
–
14
1
–
14
(12)
(189)

–
–
–
–

33
23

2004
£m

235
5
(6)
–
–
234

5

(207)
10
(5)
1
(1)
–
(4)
(206)

–
(10)
10
–

30
33

(i) The investment in joint ventures and associates excludes cumulative losses of £1 million (2004: £5 million), which represent losses in excess of the funding provided.

The related obligation is recorded within creditors.

(ii) The net book value above includes a listed investment with a net book value of £1 million at 30 June 2005 (2004: £5 million). The aggregate market value of this

investment at 30 June 2005 was £1 million (2004: £8 million).

2005
(iii) On 1 November 2004, the Group sold its 49.5% investment in GSB for £14 million in cash, realising a loss on disposal of £23 million. The carrying value of the investment

prior to disposal was £4 million.

(iv) On 4 March 2005, the Group purchased 50% of the outstanding share capital of Artsworld Channels Limited (“Artsworld”), bringing its total shareholding to 100%.

Accordingly, Artsworld is now consolidated within the Group from that date.

2004
(v)

In 2004, goodwill additions included £11 million of negative goodwill arising on the acquisition of an additional 16.7% stake in Attheraces Holdings Limited. This was
written  off to  the  profit  and  loss  account  immediately on  acquisition.  In  addition,  £1  million  of  goodwill  has  arisen  on  the  purchase  of  certain  joint  ventures  and
associates.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 54

NOTES TO FINANCIAL STATEMENTS continued

13  Investments in joint ventures and associates (continued)

The following information is given in respect of the Group’s share of joint ventures and associates:

Turnover
Fixed assets
Current assets
Liabilities due within one year
Liabilities due after more than one year

Associates with a net book value of £1 million (2004: £1 million) are included in the total investment in joint ventures and associates.

14  Other fixed asset investments

The following are included in the net book value of other fixed asset investments:

2005
£m

72
3
47
(27)
(1)

2004
£m

83
3
71
(40)
(6)

Investments in subsidiary undertakings (a)
Other fixed asset investments (b)

(a) Investments in subsidiary undertakings
The movement in the year was as follows:

COMPANY
COST OR VALUATION (i)
Beginning of year
Additions (ii), (iii)
Liquidations (iv)
Disposals (iii), (v)
END OF YEAR

PROVISION
Beginning of year
Disposals (v)
End of year

NET BOOK VALUE
Beginning of year
END OF YEAR

Group
2005
£m

–
2
2

Group
2004
£m

–
2
2

Company
2005
£m

4,777
1
4,778

Company
2004
£m

4,861
1
4,862

2005
£m

2004
£m

7,380
1,935
(214)
(3,319)
5,782

2,519
(1,514)
1,005

4,861
4,777

7,381
–
–
(1)
7,380

2,519
–
2,519

4,862
4,861

(i) Since 30 June 1994, the Company’s cost of investment in Sky Television Limited has been carried at Directors’ valuation of £995 million (£930 million above cost), being

Sky Television Limited’s net asset value at that date. The net book value is nil (2004: nil).

(ii) On  3  March  2005,  the  Company acquired  19.9%  of  the  share  capital  of  British  Interactive  Broadcasting  Holdings  Limited  from  British  Sky Broadcasting  Limited, 

a subsidiary undertaking, for consideration of £130 million.

(iii) On  4  March  2005,  the  Company disposed  of  49.99%  of its investment in  British Sky Broadcasting  Limited  to  BSkyB Investments  Limited,  a  subsidiary undertaking, 

for consideration of £1,805 million satisfied by the issue of shares in BSkyB Investments Limited.

(iv) On 17 March 2005, BSkyB Finance (No. 2) Limited and BSkyB Finance (No. 3) Limited were dissolved, in which the Company had a 100% shareholding.

(v) On 22 February 2005, the Company disposed of its 100% investment in BSkyB GmbH to BSkyB German Investments Limited, a subsidiary undertaking. Prior to the

disposal, the Company held the investment at a cost of £1,514 million, which was fully provided for.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 55

14  Other fixed asset investments (continued)

(b) Other fixed asset investments

COST
Beginning of year
Disposals (i) to (v)
END OF YEAR

PROVISION
Beginning of year
Disposals (i), (ii), (v)
Released during the year, net (iv), (vi)
END OF YEAR

NET BOOK VALUE
Beginning of year
END OF YEAR

Group
2005
£m

1,020
(14)
1,006

1,018
(14)
–
1,004

2
2

Group
2004
£m

1,105
(85)
1,020

1,061
(19)
(24)
1,018

44
2

Company
2005
£m

Company
2004
£m

36
(7)
29

35
(7)
–
28

1
1

121
(85)
36

78
(19)
(24)
35

43
1

2005
(i)

In January 2005, the Group (and the Company) sold its 4.76% equity investment in Sunderland Football Club plc, reducing both the cost and the associated provision by
£7 million to reflect the disposal.

(ii) In October 2004, the Group sold its investment in Innovation Finance & Equity Exchange NV (formerly known as Letsbuyit.com) reducing both the cost and the associated

provision by £7 million to reflect the disposal.

2004
(iii) In March 2004, the Group sold its 20% shareholding in QVC (UK), operator of QVC – The Shopping Channel, for £49 million in cash, realising a profit on disposal of 

£49 million. The carrying value of this investment prior to disposal was nil.

(iv) In October 2003, the Group (and the Company) announced that it had sold its entire holding in Manchester United plc for £62 million, recognising a profit on disposal of

£2 million following the release of a £33 million provision previously held against the investment.

(v)

In August 2003, the Group (and the Company) sold its 9.9% equity investment in Chelsea Village plc, reducing the cost by £25 million and the associated provision by
£19 million to reflect the disposal.

(vi) The Group (and the Company) increased its provision against its remaining minority equity investments in football clubs by £9 million during the prior year.

Further analysis of the listed investment is shown below:

Carrying value of listed investment included above (i)

Aggregate market value of listed investment at end of year

(i)

Investment listed on OFEX

Group
2005
£m

1

1

Group
2004
£m

1

1

Company
2005
£m

Company
2004
£m

1

1

1

1

No tax liability would arise on the sale of this listed investment at the market value shown above as no gain would arise.

15 Stocks

GROUP
Television programme rights
Digiboxes and related equipment
Raw materials and consumables
Other goods held for resale

At least 86% (2004: 87%) of the existing television programme rights at 30 June 2005 will be amortised within one year.

2005
£m

310
28
2
–
340

2004
£m

322
49
2
2
375

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 56

NOTES TO FINANCIAL STATEMENTS continued

16  Deferred tax asset

INCLUDED WITHIN DEBTORS DUE WITHIN ONE YEAR:
– tax losses carried forward
– accelerated capital allowances

INCLUDED WITHIN DEBTORS DUE AFTER MORE THAN ONE YEAR:
– tax losses carried forward
– accelerated capital allowances
– short-term timing differences

DEFERRED TAX ASSET
Beginning of year
Charge in the profit and loss account during the year
END OF YEAR

Group
2005
£m

Group
2004
£m

Company
2005
£m

Company
2004
£m

34
9
43

34
5
18
57

100

151
(51)
100

43
6
49

75
15
12
102

151

190
(39)
151

34
–
34

34
–
–
34

68

101
(33)
68

31
–
31

70
–
–
70

101

123
(22)
101

Group
The total deferred tax asset recognised at 30 June 2005 includes £68 million (2004: £118 million) of tax losses carried forward that can be offset only against future taxable
profits generated by the company in which these tax losses reside. The Directors consider that there is sufficient evidence to support the recognition of this deferred tax asset
on the basis that it is more likely than not that there will be suitable taxable profits against which this asset can be utilised.

During the year the Group disposed of subsidiaries holding unrecognised tax losses of £120 million (2004: nil).

The amount of unrecognised deferred tax present within the Group is disclosed in note 8.

Company
The total deferred tax asset recognised at 30 June 2005 of £68 million (2004: £101 million) can be offset only against future taxable profits generated in the Company. 
The Directors consider that there is sufficient evidence to support the recognition of this deferred tax asset on the basis that it is more likely than not that there will be suitable
taxable profits against which this asset can be utilised.

The  Company has  not  recognised  a  deferred  tax asset  of  £17  million  (2004:  £16  million)  relating  to  realised  and  unrealised  capital  losses  in  respect  of  football  club
investments, on the basis that they are not more likely than not to be utilised and thus reverse.

17  Other debtors

AMOUNTS FALLING DUE WITHIN ONE YEAR
Trade debtors
Amounts owed by subsidiary undertakings
Amounts owed by joint ventures and associates
Amounts owed by other related parties
Other debtors
Prepaid programme rights
Prepaid transponder rentals
Other prepayments and accrued income

AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
Prepaid programme rights
Prepaid transponder rentals
Other prepayments and accrued income

Group
2005
£m

Group
2004
£m

Company
2005
£m

Company
2004
£m

134
–
6
1
4
47
15
92
299

4
23
5
32

165
–
8
2
3
35
15
93
321

6
30
6
42

–
817
–
–
–
–
–
1
818

–
–
2
2

–
887
–
–
–
–
–
1
888

–
–
3
3

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 57

18  Creditors: Amounts falling due within one year

Trade creditors (i)
Amounts due to subsidiary undertakings
Amounts due to joint ventures and associates
Amounts due to other related parties
UK corporation tax
VAT
Social security and PAYE
Proposed dividend
Defined contribution pension scheme creditor
Other creditors
Accruals and deferred income

Group
2005
£m

345
–
3
34
100
101
10
93
1
42
511
1,240

Group
2004
£m

390
–
8
40
48
92
8
63
1
60
460
1,170

Company
2005
£m

Company
2004
£m

–
939
–
–
–
–
–
93
–
–
34
1,066

–
1,152
–
–
–
–
–
63
–
–
35
1,250

(i)

Included within trade creditors are £187 million (2004: £250 million) of US dollar-denominated programme creditors. Approximately 80% (2004: 80%) of these were
covered by forward exchange contracts and collars.

19 Creditors: Amounts falling due after more than one year

LONG-TERM BORROWINGS
US$650 million of 8.200% Guaranteed Notes repayable in 2009 (a)
£100 million of 7.750% Guaranteed Notes repayable in 2009 (a)
US$600 million of 6.875% Guaranteed Notes repayable in 2009 (a)
US$300 million of 7.300% Guaranteed Notes repayable in 2006 (a)
Obligations under finance leases (b)

OTHER
Accruals and deferred income

Group
2005
£m

413
100
367
189
7
1,076

25

1,101

Group
2004
£m

413
100
367
189
7
1,076

28

1,104

Company
2005
£m

Company
2004
£m

413
100
367
189
–
1,069

–

1,069

413
100
367
189
–
1,069

–

1,069

(a) Guaranteed notes
At 30 June 2005, the Group had in issue the following publicly-traded guaranteed notes:

US$650 million of 8.200% Guaranteed Notes, repayable in July 2009. At the time of issuing these notes, the US dollar proceeds were swapped into pounds sterling (£413
million) at an average fixed rate of 7.653% payable semi-annually. In December 2002, the Group entered into further swap arrangements relating to £63.5 million of this debt,
which arrangements were subsequently amended in March 2003 and July 2004, the effect of which was to fix the interest rate on £63.5 million at 5.990% until January 2004,
after which time it reverted to a floating six months London Inter-Bank Offer Rate (“LIBOR”) plus a margin of 2.460%, except that should LIBOR be less than 2.750% for the
period January to July 2004, 2.890% for the period July 2004 to January 2005, or 2.990% thereafter, the effective rate shall be deemed to be 7.653%. After July 2004, the
margin over LIBOR increases from 2.460% to 2.840%. In order to increase its exposure to floating rates, in July 2003, the Group entered into another interest rate hedging
arrangement in respect of a further £63.5 million of the above-mentioned debt, the effect of which was that, from July 2003 until July 2009, the Group will pay floating six
months LIBOR plus a margin of 2.8175% on this £63.5 million, except that should LIBOR be less than 2.750% for the period January to July 2004, or less than 2.990% thereafter,
the Group shall revert back to 7.653%. At 30 June 2005, none of the floor levels had been breached, therefore the Group continues to pay the relevant floating rates.

£100 million of 7.750% Guaranteed Notes, repayable in July 2009. The fixed coupon is payable annually. In March 2004, the Group entered into an interest rate swap
arrangement in respect of £50 million of this debt, whereby the previously fixed rate of 7.750% was swapped to a floating rate of LIBOR plus a margin of 2.050% from July
2004 to July 2005. On 9 July 2005, and every 9 July thereafter, the counterparty had the right, but not the obligation, to cancel this swap, returning the Group to its previous
fixed rate of 7.750%. The counterparty cancelled this swap on 9 July 2005.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 58

NOTES TO FINANCIAL STATEMENTS continued

19  Creditors: Amounts falling due after more than one year (continued)

(a) Guaranteed notes (continued)
US$600 million of 6.875% Guaranteed Notes, repayable in February 2009. At the time of issuing these notes, the US dollar proceeds were swapped into pounds sterling
(£367 million) at an average fixed rate of 8.200%, payable semi-annually. In July 2003, the Group entered into a further interest rate hedging arrangement in respect of £61.2
million of this swapped debt. The effect of this new hedging arrangement was that, from July 2003 until February 2009, the Group will pay floating six months LIBOR plus
a margin of 3.490% on £61.2 million of its swapped debt. However, at each six monthly reset date, the counterparty to this transaction has the right to cancel the transaction
with immediate effect. In October 2003, the Group entered into a further interest rate hedging arrangement in respect of an additional £61.2 million of this swapped debt,
the effect of which was to reduce the rate payable to 7.950% for the period August 2003 to February 2004. Thereafter, until August 2006, the rate payable is 7.950% plus
any margin by which the floating six monthly LIBOR reset rate exceeds the sum of the previous reset rate plus 0.500%. Thereafter, the rate reverts to a fixed 8.180%. 
In February 2005, the 7.95% interest rate on this swap was renegotiated to 8.02% with all the other aspects of the swap remaining unchanged.

US$300 million of 7.300% Guaranteed Notes, repayable in October 2006. At the time of issuing these notes, the Group entered into swap transactions to convert the dollar
proceeds to pounds sterling (£189 million), half of which carries a fixed rate of interest of 8.384% until maturity, payable semi-annually. The remainder was fixed at 7.940%
until 15 April 2002, thereafter floating at 0.620% over six months LIBOR, again payable semi-annually. In respect of this remaining floating exposure, on 16 January 2002, the
Group entered into a further interest rate hedging arrangement to fix the rate at 6.130% from 15 April 2002, payable semi-annually for the remainder of the life of the notes.

Borrowings outstanding, which exclude finance leases, are repayable as follows:

AMOUNTS REPAYABLE:
– between one and two years
– between two and five years
– after five years

(b) Finance leases
Obligations under finance leases are repayable as follows:

AMOUNTS REPAYABLE:
– between two and five years
– after five years

Group
2005
£m

189
880
–
1,069

Group
2005
£m

1
6
7

Group
2004
£m

–
556
513
1,069

Group
2004
£m

1
6
7

Company
2005
£m

Company
2004
£m

189
880
–
1,069

–
556
513
1,069

Company
2005
£m

Company
2004
£m

–
–
–

–
–
–

At 30 June 2005, obligations under finance leases represent financing arrangements in connection with the CRM centre in Dunfermline. Repayments of £1 million (2004: £1
million) were made against the lease. A proportion of these payments has been allocated against the capital amount outstanding. The lease bears interest at a rate of 8.5%
and expires in September 2020.

Undrawn Revolving Credit Facilities (“RCFs”)
In November 2004, the Group entered into a £1 billion RCF. This facility was used to cancel an existing £600 million RCF and is available for general corporate purposes. The
£1 billion facility has a maturity date of July 2010, and interest accrues at a margin of between 0.45% and 0.55% above LIBOR, dependent on the Group’s leverage ratio of
net debt to earnings before interest, taxes, depreciation and amortisation (“EBITDA”) (as defined in the loan agreement). At the current ratio of Net Debt: EBITDA, the margin
would be 0.45% above LIBOR if the Group were to make a drawing on the facility.

Both the bank facilities and the publicly-traded guaranteed notes have been issued by the Company and are guaranteed by both British Sky Broadcasting Limited (“BSkyB
Limited”) and Sky Subscribers Services Limited. Additionally, the £1 billion RCF is guaranteed by BSkyB Investments Limited.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 59

20  Derivatives and other financial instruments

On pages 16 to 21, the Operating and Financial Review provides an explanation of the role that financial instruments have had in the management of the Group’s funding,
liquidity and foreign exchange rate risks during the year.

As permitted by FRS 13 “Derivatives and other financial instruments: disclosures” (“FRS 13”), short-term debtors and creditors have been excluded from the following
disclosures, other than with regards to the currency risks disclosures.

Interest rate risks
After taking into account interest rate swaps, cross-currency interest rate swaps and forward rate agreements entered into by the Group, the interest rate profile of the Group’s
financial liabilities was as follows:

£m
Weighted average interest rate
Weighted average period for which the rate is fixed (years)
Weighted average term (years)

Further details of interest rates on long-term borrowings are given in note 19.

Fixed

Floating

777
7.7%
3.3
3.3

299
7.7%
n/a
3.9

2005
Total

1,076

7.7%
n/a
3.4

Fixed

Floating

827
7.8%
4.3
4.3

249
7.6%
n/a
4.2

2004
Total

1,076

7.8%
n/a
4.3

Cash and liquid resources of £697 million (2004: £647 million) comprises cash at bank of £104 million (2004: £63 million), bank deposits of £539 million (2004: £411 million)
in a variety of maturities up to six months (2004: nine months), and purchased corporate commercial paper of £54 million (2004: £173 million) in a variety of maturities up
to three months (2004: six months), all attracting rates of interest of LIBID (“London Inter-Bank Bid Rate”) or above.

In addition, in order to manage interest rate risk on interest receivable, at 30 June 2005 forward rate agreements with a notional value of £53 million (2004: nil) were entered
into which fixed the interest rate receivable on sterling deposits for three months from 27 June 2005 at a rate of 5.060% and for three months from 26 September 2005 at
a rate of 5.105%.

Currency risks
The table below shows the Group’s currency exposures after hedging that give rise to the net currency gains and losses recognised in the profit and loss account. Such
exposures comprise the net monetary assets and liabilities of the Group that are not denominated in the functional currency of the operating unit involved and principally
consist of cash deposits, trade debtors and trade creditors.

FUNCTIONAL CURRENCY OF GROUP OPERATING UNIT

Sterling

Net foreign currency monetary assets (£m)

USD

6

Euros

85

2005
Total

91

USD

42

Euros

41

2004
Total

83

The Group also held open various forward exchange contracts and various zero cost currency option structures at 30 June 2005 which were taken out to hedge expected
future foreign currency commitments.

Liquidity risks
The profile of the Group’s financial liabilities, other than short-term creditors, is shown in note 19. The profile of provisions is shown in note 21.

The Group’s undrawn committed bank facilities, subject to covenants, were as follows:

Expiring in more than two years
TOTAL

The £600 million facility was cancelled on 4 November 2004 and was replaced by the £1 billion facility, which matures on 30 July 2010.

2005
£m

1,000
1,000

2004
£m

600
600

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 60

NOTES TO FINANCIAL STATEMENTS continued

20  Derivatives and other financial instruments (continued)

Fair values
Set out below is a comparison by category of the book values and the estimated fair values of the Group’s financial assets and financial liabilities, and associated derivative
financial instruments, as at 30 June 2005 and 30 June 2004:

PRIMARY FINANCIAL INSTRUMENTS HELD OR ISSUED TO FINANCE THE GROUP’S OPERATIONS:
Quoted bond debt
Finance leases
Bank deposits
Commercial paper
Cash at bank

DERIVATIVE FINANCIAL INSTRUMENTS HELD TO MANAGE THE INTEREST RATE AND CURRENCY PROFILE:
Interest rate swaps and swaptions
Cross-currency swaps
Forward exchange contracts
Zero cost currency option structures

2005
Book value
£m

2005
Fair value
£m

2004
Book value
£m

2004
Fair value
£m

(1,069)
(7)
539
54
104

–
–
–
–

(1,062)
(7)
539
54
104

3
(106)
5
2

(1,069)
(7)
411
173
63

–
–
–
–

(1,060)
(7)
411
173
63

(18)
(87)
(41)
–

The fair values of quoted bond debt are based on period-end mid-market quoted prices. The fair values of other borrowings are estimated by discounting the future cash
flows to net present value. The fair values of derivative financial instruments are estimated by calculating the differences between the contracted rates and the appropriate
market rates prevailing at the period-ends.

The differences between book values and fair values reflect unrealised gains or losses inherent in the instruments, based on valuations as at 30 June 2005 and 30 June 2004.
The volatile nature of the markets means that values at any subsequent date could be significantly different from the values reported above.

In addition to the financial instruments in the above fair value table, the Group had holdings in the equity share capital of other listed investments at 30 June 2005 and 
30 June 2004. See notes 13 and 14 for disclosure of their book values and fair values.

Included within the fair value of forward foreign currency contracts are a number of US denominated forward foreign exchange contracts which the Group has taken out
with counterparty banks on behalf of two of its joint ventures: The History Channel (UK) and Nickelodeon UK. On the same dates as these forward contracts were entered
into, the Group entered into equal and opposite forward contracts with the respective joint ventures. As a result, the net fair value of these contracts to the Group was nil.
The gross sterling equivalent face value of these forward contracts at 30 June 2005 was £11 million (2004: £2 million).

Hedges
The Group’s risk management policies are summarised on page 18.

Gains and losses on hedging instruments which are eligible for hedge accounting treatment are not recognised until the underlying hedged item is recognised.

Unrecognised gains and losses on instruments used for hedging, and the movements therein, are as follows:

UNRECOGNISED GAINS AND LOSSES AT THE BEGINNING OF THE YEAR
Gains and losses arising in previous years that were recognised in the year
GAINS AND LOSSES ARISING BEFORE THE BEGINNING OF THE YEAR 
THAT WERE NOT RECOGNISED IN THE YEAR

Gains and losses arising in the year that were not recognised in the year
UNRECOGNISED GAINS AND LOSSES ON HEDGES AT THE END OF THE YEAR

Of which:
GAINS AND LOSSES EXPECTED TO BE RECOGNISED IN THE NEXT YEAR
GAINS AND LOSSES EXPECTED TO BE RECOGNISED AFTER THE NEXT YEAR

Gains
£m

Losses
£m

8
(1)

7

15
22

3
19

(154)
41

(113)

(5)
(118)

(3)
(115)

2005
Total net
gains
(losses)
£m

(146)
40

(106)

10
(96)

–
(96)

Gains
£m

Losses
£m

39
–

39

(31)
8

1
7

(83)
46

(37)

(117)
(154)

(41)
(113)

2004
Total net
gains
(losses)
£m

(44)
46

2

(148)
(146)

(40)
(106)

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 61

21  Provisions for liabilities and charges

GROUP
AT 1 JULY 2003
Utilised in year
Released in year
AT 30 JUNE 2004

Provided in year
AT 30 JUNE 2005

Provision for
redundancy
expenses
£m

Other
provisions
£m

Total
provisions
£m

–
–
–
–

11
11

3
(1)
(2)
–

2
2

3
(1)
(2)
–

13
13

2005
The Group has provided £11 million for the expected costs of redundancy and related expenses following an efficiency review. It is expected that this provision will be utilised
in 2006 and 2007.

22  Called-up share capital

Authorised
3,000,000,000 (2004: 3,000,000,000) Ordinary Shares of 50p

Allotted, called-up and fully paid – equity
1,867,523,599 (2004: 1,941,712,786) Ordinary Shares of 50p

Allotted and fully paid during the year:

Beginning of year
Options exercised under the Sharesave Scheme at between £3.720 and £6.112
Shares repurchased and subsequently cancelled
END OF YEAR

Movements in share capital in the year ended 30 June 2005 are described in note 23.

Share option and contingent share award schemes
Total options and awards in existence at 30 June 2005 were as follows:

SCHEME

Executive Share Option Scheme Options (a)
Sharesave Scheme Options (b)
LTIP Awards (c)
KCP Awards (d)
EBP Awards (e)

2005
£m

2004
£m

1,500

1,500

934

971

Number of
Ordinary Shares

1,941,712,786
129,813
(74,319,000)
1,867,523,599 

Number of
Ordinary Shares

45,309,551
5,131,741
4,827,243
2,830,259
348,000
58,446,794

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 62

NOTES TO FINANCIAL STATEMENTS continued

22  Called-up share capital (continued)

(a) Executive Share Option Scheme Options
Options in existence at 30 June 2005 under the Executive Schemes are shown in the table below:

DATE OF GRANT
10-Jun-97
4-Feb-98
1-Dec-98
7-May-99
29-Oct-99
22-Nov-99
5-Apr-00
12-May-00
22-May-00
23-May-00
12-Jun-00
30-Jun-00
26-Jul-00
30-Aug-00
23-Nov-00
1-Dec-00
26-Feb-01
21-May-01
4-Jun-01
26-Jul-01
6-Nov-01
13-Nov-01
4-Jan-02
14-Feb-02
26-Feb-02
14-May-02
5-Jun-02
28-Jun-02
5-Aug-02
20-Sep-02
30-Sep-02
2-Jan-03
18-Mar-03
1-Sep-03
25-Feb-04
6-Aug-04
9-Sep-04
8-Oct-04
17-Nov-04
8-Jun-05

Number of
Ordinary Shares
5,020
8,298
2,491,840
4,589
3,007,150
107,775
41,517
20,800
21,842
81,632
12,247
100,931
29,101
141,223
3,724,008
2,399,000
66,746
74,644
94,480
184,815
7,017,358
26,668
53,593
12,479
20,343
32,689
600,000
13,725
7,368,094
47,815
17,912
229,296
74,672
6,654,047
1,498
10,304,173
74,051
26,534
104,157
12,789
45,309,551

Option price
£
5.975
3.615
5.010
4.350
6.385
6.495
13.970
12.980
10.530
9.800
11.430
12.880
12.370
11.400
9.900
9.840
9.340
7.190
7.165
7.080
7.940
8.360
7.890
7.005
6.850
6.820
7.350
6.180
5.300
5.185
5.305
6.390
6.100
6.620
7.155
5.030
4.930
5.100
5.473
5.385

Exercisable
from (i)
10-Jun-00
4-Feb-01
1-Dec-01
7-May-02
29-Oct-02
22-Nov-02
5-Apr-03
12-May-03
22-May-03
23-May-03
12-Jun-03
30-Jun-03
26-Jul-03
30-Aug-03
23-Nov-01
1-Dec-03
26-Feb-02
21-May-02
4-Jun-02
26-Jul-02
6-Nov-02
13-Nov-02
4-Jan-03
14-Feb-03
26-Feb-03
14-May-03
31-May-04
28-Jun-03
5-Aug-04
20-Sep-04
30-Sep-04
2-Jan-05
18-Mar-05
1-Sep-05
25-Feb-06
6-Aug-06
9-Sep-06
8-Oct-06
17-Nov-06
8-Jun-07

Further details regarding the Approved and Unapproved Executive Share Option Scheme can be found in the Report on Directors’ Remuneration on pages 32 to 38.

(i) Unapproved options granted up to and including August 2000 become exercisable in full three years after the date of grant (subject to the satisfaction of performance
conditions). Options granted between November 2000 and June 2002 inclusive become exercisable over a period of four years from the date of grant, with a quarter
vesting on each of the first, second, third and fourth anniversaries of grant (subject to the satisfaction of performance conditions), with the exception of the options
granted on 1 December 2000, which became exercisable in full three years after the date of grant, and those granted on 5 June 2002, which became exercisable in full
on 31 May 2004. Options granted since June 2002 become exercisable over a period of four years from the date of grant, with a third vesting on each of the second, third
and fourth anniversaries of grant (subject to the satisfaction of performance conditions). All approved options become exercisable in full three years after the date of
grant (subject to the satisfaction of performance conditions).

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 63

22  Called-up share capital (continued)

(b) Sharesave Scheme Options
Options in existence at 30 June 2005 under the Sharesave Scheme are shown in the table below:

DATE OF GRANT
27-Oct-97
28-Sep-98
18-Oct-99
18-Oct-99
3-Oct-00
3-Oct-00
28-Sep-01
28-Sep-01
28-Sep-01
30-Sep-02
30-Sep-02
30-Sep-02
3-Oct-03
3-Oct-03
3-Oct-03
1-Oct-04
1-Oct-04

Further details regarding the Sharesave Scheme can be found in the Report on Directors’ Remuneration on pages 32 to 38.

(c) LTIP Awards
Awards in existence at 30 June 2005 under the LTIP are shown in the table below:

DATE OF GRANT
2-Aug-02
13-Aug-02
2-Jan-03
13-Aug-03
12-Feb-04
11-Aug-04
16-Aug-04

Further details regarding the LTIP can be found in the Report on Directors’ Remuneration on pages 32 to 38.

(d) KCP Awards
Awards in existence at 30 June 2005 under the KCP are shown in the table below:

DATE OF GRANT
13-Aug-03
13-Aug-03
11-Aug-04
11-Aug-04

Further details regarding the KCP can be found in the Report on Directors’ Remuneration on pages 32 to 38.

Number of
Ordinary Shares
1,467
51,670
511
20,909
39,353
13,538
12,800
76,858
22,592
813,801
219,044
55,215
452,843
131,365
29,933
2,254,668
935,174
5,131,741

Option price
£
3.720
3.780
4.620
4.620
9.710
9.710
6.112
6.112
6.112
4.750
4.750
4.750
5.300
5.300
5.300
3.860
3.860

Exercisable
from
1-Jan-05
1-Dec-05
1-Jan-05
1-Jan-07
1-Jan-06
1-Jan-08
1-Jan-05
1-Jan-07
1-Jan-09
1-Feb-06
1-Feb-08
1-Feb-10
1-Feb-07
1-Feb-09
1-Feb-11
1-Feb-08
1-Feb-10

Number of
Ordinary Shares
902,113
43,250
91,880
860,000
80,000
2,600,000
250,000
4,827,243

Option price
£
5.550
5.600
6.390
0.000
0.000
0.000
0.000

Exercisable
from
31-Jul-05
31-Jul-05
31-Jul-05
31-Jul-06
31-Jul-06
11-Aug-07
16-Aug-07

Number of
Ordinary Shares
123
1,058,794
887,842
883,500
2,830,259

Option price
£
0.000
0.000
0.000
0.000

Exercisable
from
31-Jul-04
31-Jul-05
11-Aug-05
11-Aug-06

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 64

NOTES TO FINANCIAL STATEMENTS continued

22  Called-up share capital (continued)

(e) EBP Awards
Awards in existence at 30 June 2005 under the EBP are shown in the table below:

DATE OF GRANT
2-Aug-02
2-Jan-03
13-Aug-03
12-Feb-04

Number of
Ordinary Shares
93,000
20,000
215,000
20,000
348,000

Option price (i)
£
n/a
n/a
n/a
n/a

Exercisable
from
31-Jul-05
31-Jul-05
31-Jul-06
31-Jul-06

(i) Awards under the EBP take the form of a contingent right to acquire existing BSkyB shares at the vesting date.

Further details regarding the EBP can be found in the Report on Directors’ Remuneration on pages 32 to 38.

23  Reconciliation of movement in shareholders’ funds

Movement in shareholders’ funds for both Group and Company include all movements in reserves.

(a) Group

Share
capital
£m

Share
premium
£m

Shares
to be
issued
£m

ESOP
reserve
£m

Merger
reserve
£m

Special
reserve
£m

Capital
redemption
reserve
£m

Profit
and loss
account
£m

Total equity
shareholders’
(deficit) funds
£m

AT 1 JULY 2003
Issue of share capital
ESOP shares utilised
ESOP shares purchased
Profit for the financial year
Dividends
Share premium reduction
Transfer from merger reserve
AT 1 JULY 2004

969
2
–
–
–
–
–
–
971

ESOP shares utilised
ESOP shares purchased
Profit for the financial year
Dividends
Transfer from merger reserve
Write back of goodwill on disposal
Share buy-back
AT 30 JUNE 2005

–
–
–
–
–
–
(37)
934

2,536
21
–
–
–
–
(1,120)
–
1,437

–
–
–
–
–
–
–
1,437

3
(3)
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

(35)
–
27
(22)
–
–
–
–
(30)

12
(14)
–
–
–
–
–
(32)

299
–
–
–
–
–
–
(77)
222

–
–
–
–
(73)
–
–
149

–
–
–
–
–
–
14
–
14

–
–
–
–
–
–
–
14

–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
37
37

(3,924)
–
11
–
322
(116)
1,106
77
(2,524)

7
–
425
(170)
73
32
(416)
(2,573)

(152)
20
38
(22)
322
(116)
–
–
90

19
(14)
425
(170)
–
32
(416)
(34)

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 65

23  Reconciliation of movement in shareholders’ funds (continued)

(b) Company

AT 1 JULY 2003
Issue of share capital
Share premium reduction
Profit for the financial year
Dividends
AT 1 JULY 2004

Profit for the financial year
Dividends
Share buy-back
AT 30 JUNE 2005

Share
capital
£m

Share
premium
£m

Shares to
be issued
£m

Capital
reserve
£m

Special
reserve
£m

Capital
redemption
reserve
£m

Profit
and loss
account
£m

Total equity
shareholders’
funds
£m

969
2
–
–
–
971

–
–
(37)
934

2,536
21
(1,120)
–
–
1,437

–
–
–
1,437

3
(3)
–
–
–
–

–
–
–
–

844
–
–
–
–
844

–
–
–
844

–
–
14
–
–
14

–
–
–
14

–
–
–
–
–
–

–
–
37
37

(1,121)
–
1,106
456
(116)
325

576
(170)
(416)
315

3,231
20
–
456
(116)
3,591

576
(170)
(416)
3,581

Share buy-back
On 12 November 2004, the Company’s shareholders approved a resolution at the AGM for the Company to purchase up to 97 million Ordinary Shares. During the financial year,
the Company purchased, and subsequently cancelled, 74 million Ordinary Shares at an average price of £5.60 per share, with a nominal value of £37 million, for a consideration
of £416 million. Consideration included stamp duty and commission of £3 million. This represents 4% of called-up share capital at the beginning of the financial year.

Goodwill
In accordance with FRS 10, the Company has included the write off of £32 million of unamortised goodwill in the calculation of the loss on disposal of GSB, the effect of
which has been included in profit for the financial year. The goodwill arose on the purchase of GSB and had previously been written off to the profit and loss reserve as
permitted prior to FRS 10. Accordingly, an adjustment has been made to write back the £32 million charge to the profit and loss reserve.

At 30 June 2005, the cumulative goodwill written off directly to reserves by the Group amounted to £492 million (2004: £524 million).

Share premium reduction
On 10 December 2003, the High Court approved a reduction in the Company’s share premium account of £1,120 million, as approved by the Company’s shareholders at the
AGM held on 14 November 2003. The reduction had the effect of eliminating the Company’s deficit on its profit and loss account as at 30 September 2003 of £1,106 million,
and creating a non-distributable special reserve of £14 million, which represents the excess of the share premium reduction over the deficit.

Share option schemes
During the period, the Company issued shares with a market value of £1 million (2004: £26 million) in respect of the exercise of options awarded under various share 
option schemes.

At 30 June 2005, the Group’s ESOP held 5,609,212 Ordinary Shares in the Company at an average value of £5.78 per share. The 1,808,303 shares utilised during the period
relate to the exercise of LTIP, EBP, KCP, Executive Share Option Scheme and Sharesave Scheme awards.

The movement in the ESOP shares held was as follows:

Beginning of year
Share options exercised during the year
Shares repurchased by the Group for the ESOP during the year
END OF YEAR

Number of
Ordinary Shares

4,747,515
(1,808,303)
2,670,000
5,609,212

Group
£m

30
(12)
14
32

Merger reserve
During the year, £36 million (2004: £36 million) relating to the amortisation of BiB goodwill and £37 million (2004: £41 million) relating to the amortisation of SIG goodwill
was transferred from the Group merger reserve to the Group profit and loss reserve.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 66

NOTES TO FINANCIAL STATEMENTS continued

23  Reconciliation of movement in shareholders’ funds (continued)

Receipt of dividend in specie
On 24 October 2003, the Company received a dividend in specie of the Sky Brand at nil book value from British Sky Broadcasting Limited, which was a wholly-owned
subsidiary at the time of receipt.

Contingent consideration
On 30 September 2003, the Company issued 338,755 Ordinary Shares to satisfy the remaining contingent consideration in respect of the acquisition of the remaining 5%
interest in WAPTV Limited which occurred in May 2001.

24  Guarantees, contingencies and other financial commitments

(a) Future expenditure

CONTRACTED FOR BUT NOT PROVIDED FOR IN THE ACCOUNTS
Television programme rights (i)
Digiboxes and related equipment
Third-party payments (ii)
Capital expenditure
Other purchase obligations

Group
2005
£m

2,260
155
14
10
36
2,475

Group
2004
£m

2,489
70
41
17
61
2,678

(i) At 30 June 2005, the Group had minimum television programming rights commitments of £2,260 million (2004: £2,489 million), of which £642 million (2004: £766
million) related to commitments payable in US dollars for periods of up to eight years (2004: nine years), £45 million (2004: £87 million) related to commitments payable
in Swiss francs for periods of up to one year (2004: two years) and £3 million (2004: £6 million) related to commitments payable in Euros for periods of up to one year
(2004: two years).

An additional £302 million (US$535 million) of commitments (2004: £265 million, (US$483 million)) would also be payable in US dollars, assuming that movie subscriber
numbers remain unchanged from current levels. The pounds sterling television programme rights commitments include similar price escalation clauses that would result
in additional commitments of £10 million (2004: £3 million) if subscriber numbers were to remain at 30 June 2005 levels.

(ii) The third party payment commitments are in respect of distribution agreements for the television channels owned and broadcast by third parties, retailed by the Group
to DTH viewers (“Sky Distributed channels”) and are for periods of up to four years (2004: five years). The extent of the commitment is largely dependent upon the
number of DTH subscribers to the relevant Sky Distributed channels, and in certain cases, upon inflationary increases. If both the DTH subscriber levels to these channels
and the rate payable for each Sky Distributed channel were to remain at 30 June 2005 levels, the additional commitment would be £522 million (2004: £844 million).

(b) Contingent liabilities
The Group has contingent liabilities by virtue of its investments in unlimited companies, or partnerships, which include Nickelodeon UK, The History Channel (UK), Paramount
UK and National Geographic Channel UK.

The Directors do not expect any material loss to arise from the above contingent liabilities.

(c) Contingent assets
Under the terms of one of the Group’s channel distribution agreements, BSkyB Limited is entitled to a payment between January and March 2007, equal to a proportion of
the fair value of certain of the channels under that distribution agreement. The fair value of the channels is to be determined as at 31 December 2006. Accordingly it is not
yet possible to determine the value of the payment to be received.

The Group has served a claim for a material amount against an information and technology solutions provider, which provided services to the Group as part of the Group’s
investment in CRM software and infrastructure. The amount that will be recovered by the Group will not be finally determined until resolution of the claim.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 67

24  Guarantees, contingencies and other financial commitments (continued)

(d) Guarantees
Two  of  the  Group’s  subsidiary undertakings,  BSkyB  Limited  and Sky Subscribers Services  Limited,  have  given joint  and  several  guarantees in  relation  to  the  Company’s 
£1 billion RCF and the US$650 million, US$600 million, US$300 million and £100 million Guaranteed Notes (see note 19). Additionally, the Company’s £1 billion RCF is
guaranteed by BSkyB Investments Limited. 

The Company and certain of its subsidiaries have undertaken, in the normal course of business, to provide support to several of the Company’s investments in both limited
and unlimited companies and partnerships, to meet their liabilities as they fall due. Several of these undertakings contain maximum financial limits. These undertakings
have been given for at least one year from the date of the signing of the UK statutory accounts of the related entity. A payment under these undertakings would be required
in the event of an investment being unable to pay its liabilities. The Company has provided parental company guarantees of £14 million to creditors of Hestview Limited
(2004: £3 million to creditors of Sky Interactive Limited). The letters of credit of £5 million that BSkyB Limited provided to Sky Interactive Limited in respect of Sky Buy expired
during the period and were not replaced.

The Company and certain of its subsidiaries have agreed to provide additional funding to several of its investments in limited and unlimited companies and partnerships, in
accordance with funding agreements. Payment of this additional funding would be required if requested by the investees in accordance with the funding agreements. The
maximum potential amount of future payments which may be required to be made by the Company and certain of its subsidiaries to its investments, in both limited and
unlimited companies and partnerships under the undertakings and additional funding agreements, is £7 million (2004: £9 million).

(e) Lease and similar commitments
The minimum annual rentals under these arrangements are as follows:

GROUP
30 JUNE 2005
Operating leases and similar arrangements which expire:
– within one year
– between two and five years
– after five years

30 JUNE 2004
Operating leases and similar arrangements which expire:
– within one year
– between two and five years
– after five years

Land and
buildings
£m

Plant and
machinery
£m

Total
£m

1
3
10
14

–
3
10
13

5
62
16
83

3
52
23
78

6
65
26
97

3
55
33
91

Company
At 30 June 2005, the Company had minimum annual rentals for land and buildings under operating leases and similar arrangements which expire between two and five
years of £1 million (2004: £1 million).

25  Regulatory update

European Commission Investigation — Football Association Premier League Limited (“FAPL”)
The European Commission’s investigation into the FAPL’s joint selling of exclusive broadcast rights to football matches has not yet concluded: the Commission published a
notice on 30 April 2004 inviting third party comments on its intention to adopt a decision making commitments offered by the FAPL legally enforceable and to close its file.
Among other things, these commitments address the next auction of rights by the FAPL for the 2007/08 and subsequent seasons. The outcome of this consultation has not
yet been disclosed and the Commission has not yet adopted a decision.

The Commission confirmed last year in a “comfort letter” that, on the basis of performance by the Group of certain commitments given by the Group to the Commission, it
has fully and finally settled the Commission’s other investigations in connection with the Group’s bids for all rights in relation to FAPL matches throughout the 2004/05 to
2006/07 FAPL seasons and any resulting agreements between the Group and the FAPL.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 68

NOTES TO FINANCIAL STATEMENTS continued

25  Regulatory update (continued)

European Commission Investigation – Movie Contracts
The European Commission has announced in a press release (dated 26 October 2004) that it has settled and closed its investigations with a number of major US movie studios
into the terms on which movies produced by them are supplied to distributors, including pay television operators, throughout the European Union. The investigations centred
on the inclusion of “most favoured nations” (“MFN”) clauses in these studios’ output agreements and the settlements centred on commitments offered by certain of the
studios to phase out all MFN clauses in their output agreements. The Commission stated in its press release that two studios had not, however, offered to phase out such
clauses, in relation to which it appears that the Commission’s case remains open. The Commission has not published any further statement or (final or provisional) decision
indicating the actual terms on which it has closed its investigation.

European Commission Sector Inquiry – “New Media” Sports Rights
In January 2004, the European Commission launched a sector inquiry regarding the conditions of provision of audio-visual content from sports events to internet and other
“new media” companies such as 3G mobile operators. The European Commission has stated that the purpose of its investigation is to gain as clear and wide a view as possible
of the availability of audio-visual sports rights in the European Union, so as to ascertain whether access by “new media” operators to such content is not unduly restricted. In
May 2005, the European Commission published the preliminary findings of the sector inquiry which sets out a number of business practices which it considers could give rise
to competition concerns. The inquiry remains ongoing. At this stage, the Group is unable to determine whether the investigation will have a material effect on the Group.

Ofcom Review of Conditional Access Guidelines
In May 2005, the Office of Communications (“Ofcom”) initiated a review of its guidelines entitled “The pricing of conditional access services and related issues”. These
guidelines, which were originally adopted by the Office of Telecommunications (Oftel) in May 2002, set out Ofcom’s policy towards the regulation of the supply of conditional
access (and access control) services (including the structure of tariffs charged for such services).

The Group is co-operating with this review. At this stage, the Group is unable to determine whether the review will have a material effect on the Group.

26  Transactions with related parties and major shareholders

(a) Transactions with major shareholders
The Company and Group conduct business transactions on an arm’s length basis with companies which are part of the News Corporation Group, a major shareholder:

• Fox Entertainment  Group  (“FEG”)  supplied  programming  with  a  total  value  of  £69  million  in  the  year (2004:  £66  million),  the  majority of  which  is  supplied  under
arrangements with variable annual values dependent on the number of films supplied. The Group also earned £1 million from FEG in respect of programming-related fees
(2004: £1 million).

• NDS Limited (“NDS”) supplied smart cards and encryption services with a value of £62 million in the year (2004: £55 million) under a contract extending to September

2010. The Group also has a number of contracts with NDS for the supply of digital equipment, of which £4 million (2004: £3 million) was paid during the year.

• The Group earned £6 million from News Optimus Limited (formerly Broadsystem Ventures Limited) in respect of telephony services during the year (2004: £8 million).

News Optimus Limited and Broadsystem Limited also supplied telephony services with a value of £1 million (2004: £1 million).

• News International plc provided media-based advertising services and rental premises at a cost to the Group in the year of £8 million (2004: £5 million). The Group also

earned £2 million (2004: £3 million) from News International plc for the provision of airtime.

• News America Incorporated recharged the Group for IT services with a value of £1 million in the year (2004: £1 million).
• Orbis Technology Limited supplied interactive and internet-based services of £4 million in the year (2004: £4 million).
• Rugby International Pty Limited, National Rugby League Investments Pty Limited, Fox Sports US Distribution LLC and Global Cricket Corporation Pte Limited sold sports rights

to the Group during the year worth £4 million (2004: £5 million).

• The Group earned £8 million during the year (2004: £2 million) from Star Television Group (“Star”), Fox International Channels (UK) Limited (“Fox International”), Fox News
Channel, Phoenix Chinese News and Entertainment, and The News Corporation Limited, for the provision of transponder capacity, uplinking and EPG facilities and marketing
services. The Group paid Star and Fox International £10 million (2004: £5 million) in respect of carriage fees for the supply of programming.

• The Group supplied consultancy services to Sky Italia during the year with a value of £1 million (2004: £1 million).
• In the prior year, ESPN Star Sports paid the Group £1 million of fees related to programming.

Balances payable to members of the News Corporation Group, analysed by activity:

Programming
Telephony services
Supply of smart cards and encryption services
Advertising

Balances receivable from members of the News Corporation Group, analysed by activity:

Programming
Consultancy

2005
£m

25
2
6
–
33

2005
£m

1
–
1

2004
£m

28
5
6
1
40

2004
£m

1
1
2

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 69

26  Transactions with related parties and major shareholders (continued)

(b) Transactions with joint ventures and associates
All transactions with joint ventures and associates are conducted on an arm’s length basis.

Revenue
Operating costs

Revenues are primarily generated from the provision of transponder capacity, marketing and support services.
Operating costs represent fees payable for channel carriage.

Funding to joint ventures and associates (see note 13)
Amounts owed by joint ventures and associates (see note 17)
Amounts owed to joint ventures and associates (see note 18)

2005
£m

20
54

2005
£m

211
6
3

2004
£m

19
64

2004
£m

233
8
8

The Group took out a number of forward foreign exchange contracts with counterparty banks during the year on behalf of two of the Group’s joint ventures: The History
Channel (UK) and Nickelodeon UK. On the same dates as these forward contracts were entered into, the Group entered into equal and opposite contracts with the joint
ventures in respect of these forward contracts. During the year, US$3 million (2004: US$2 million) was paid to the joint ventures upon contract maturity and £2 million (2004:
£2 million) was received from the joint ventures, with no exposure to gains or losses being experienced by the Group on these transactions. The face value of forward foreign
exchange contracts that had not matured as at 30 June 2005 was £11 million (2004: £2 million). 

(c) Other transactions with related parties
Elisabeth Murdoch is the daughter of Rupert Murdoch, and sister to James Murdoch, both Directors of the Company, and has a controlling interest in Shine Entertainment
Limited, in which the Group also has a 3.0% equity shareholding. During the year, the Group incurred development and production costs for television of £4 million (2004:
£5 million) from Shine Entertainment Limited. At 30 June 2005, there was an outstanding amount of £1 million due to Shine Entertainment Limited (2004: nil), there were
no outstanding amounts due from Shine Entertainment Limited (2004: nil).

Freud Entertainment Limited, which is run by Matthew Freud, Elisabeth Murdoch’s husband, has provided external support to the press and publicity activities of the Group
during the year amounting to £1 million (2004: nil). At 30 June 2005, there were no outstanding amounts due to or from Freud Entertainment Limited (2004: nil).

27 Notes to consolidated cash flow statement

(a) Reconciliation of operating profit to operating cash flows

Operating profit
Depreciation
Amortisation of goodwill and other intangible fixed assets
Loss on disposal of tangible fixed assets
Decrease (increase) in stock
Decrease in debtors
(Decrease) increase in creditors
Increase (decrease) in provision
Foreign exchange movement
NET CASH INFLOW FROM OPERATING ACTIVITIES

Before
goodwill and
exceptional
items
£m

Goodwill and
exceptional
items
£m

805
92
–
2
35
34
(14)
12
(1)
965

(103)
–
116
–
–
–
–
–
–
13

Before
goodwill and
exceptional
items
£m

Goodwill and
exceptional
items
£m

600
102
–
1
(5)
17
170
(3)
–
882

(119)
–
119
–
–
–
–
–
–
–

2005
Total
£m

702
92
116
2
35
34
(14)
12
(1)
978

2004
Total
£m

481
102
119
1
(5)
17
170
(3)
–
882

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 70

NOTES TO FINANCIAL STATEMENTS continued

27  Notes to consolidated cash flow statement (continued)

(b) Analysis of changes in net debt

Overnight deposits
Other cash
CASH

Short-term deposits
Commercial paper
LIQUID RESOURCES

CASH AND LIQUID RESOURCES

Debt due after more than one year
Capital element of finance leases
TOTAL DEBT AND CAPITAL ELEMENT OF FINANCE LEASES

TOTAL NET DEBT

(c) Reconciliation of net cash flow to movement in net debt

Increase in cash

(Decrease) increase in short-term deposits
(Decrease) increase in commercial paper
(DECREASE) INCREASE IN LIQUID RESOURCES

Cash outflow resulting from decrease in debt and lease financing
Foreign exchange movement
DECREASE IN NET DEBT

Net debt at beginning of year
NET DEBT AT END OF YEAR

d) Major non-cash transactions

At 1 July
2004
£m

73
63
136

338
173
511

647

(1,069)
(7)
(1,076)

(429)

Cash flow
£m

Exchange
£m

At 30 June
2005
£m

172
41
213

(45)
(119)
(164)

49

–
–
–

49

–
–
–

1
–
1

1

–
–
–

1

2005
£m

213

(45)
(119)
(164)

–
1
50

(429)
(379)

245
104
349

294
54
348

697

(1,069)
(7)
(1,076)

(379)

2004
£m

89

338
173
511

76
–
676

(1,105)
(429)

2005
Corporate reorganisation
On  13 April  2005,  the  High  Court  approved  a  reduction in  the  share  capital  of  BSkyB Investments  Limited,  a  100%  owned  subsidiary. This  formed  part  of  a  corporate
reorganisation, allowing the Company access to additional distributable reserves.

Disposal of GSB
In accordance with FRS 10, the Group has included the write off of £32 million of unamortised goodwill in the calculation of the loss on disposal of GSB, the effect of which
has been included in the profit for the financial year. The goodwill arose on the purchase of GSB and had previously been written off to the profit and loss reserve as permitted
prior to FRS 10. Accordingly, an adjustment has been made to write back the £32 million charge to the profit and loss reserve.

2004
Share premium reduction
On 10 December 2003, the High Court approved a reduction in the Company’s share premium account of £1,120 million, as approved by the Company’s shareholders at the
Annual General Meeting held on 14 November 2003. The reduction had the effect of eliminating the Company’s deficit on its profit and loss account as at 30 September 2003
of £1,106 million, and creating a non-distributable special reserve of £14 million, which represents the excess of the share premium reduction over the deficit.

WAPTV
On 30 September 2003, the Company issued 338,755 Ordinary Shares to satisfy the remaining contingent consideration in respect of the acquisition of the remaining 5%
interest in WAPTV Limited which occurred in May 2001.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 71

28  Principal Group investments

Name

SUBSIDIARIES: DIRECT HOLDINGS

Country of
incorporation/
operation

Description and
proportion of shares held
(%)

Principal activity

British Sky Broadcasting Limited (a)

England and Wales

Sky Television Limited

England and Wales

Sports Internet Group Limited

England and Wales

British Interactive Broadcasting
Holdings Limited
BSkyB Investments Limited

England and Wales

England and Wales

SUBSIDIARIES: INDIRECT HOLDINGS

Sky Subscribers Services Limited

England and Wales

Sky In-Home Service Limited

England and Wales

Hestview Limited

England and Wales

Sky Interactive Limited

England and Wales

Sky Ventures Limited

England and Wales

British Sky Broadcasting SA

Luxembourg

Sky New Media Ventures Limited

England and Wales

BSkyB Investments (Guernsey) LLP

England and Wales

JOINT VENTURES AND ASSOCIATES

Nickelodeon UK

England and Wales

The History Channel (UK)

England and Wales

Paramount UK (b), (d)
Australia News Channel Pty Limited

England and Wales
Australia

MUTV Limited (e)

National Geographic Channel (c)
Music Choice Europe plc (d)

England and Wales

England and Wales
England and Wales

Attheraces Holdings Limited (d)

England and Wales

Chelsea Digital Media Limited

England and Wales

10,000,002 Ordinary Shares
of £1 each (100%)
13,376,982 Ordinary Shares
of £1 each (100%)
38,247,184 Ordinary Shares
of 5p each (100%)
651,960 Ordinary Shares
of £1 each (100%)
100 Ordinary Shares
of £1 each (100%)

3 Ordinary Shares
of £1 each (100%)
1,576,000 Ordinary Shares
of £1 each (100%)
108 Ordinary Shares
of £1 each (100%)
3 Ordinary Shares
of £1 each (100%)
912 Ordinary Shares
of £1 each (100%)
12,500 Ordinary Shares
of £12 each (100%)
12,500 Ordinary Shares
of £1 each (100%)
300,100,000 Ordinary Shares
of £1 each (100%)

104 B Shares
of £0.01 each (50%)
50,000 A Shares
of £1 each (50%)
Partnership interest (25%)
1 Ordinary Share
of AUS$1 (33.33%)
100 B Shares
of £1 each (33.33%)
Partnership interest (50%)
11,880,303 Ordinary Shares
of £0.01 each (35.80%)
1,500 Ordinary Shares

of £1 each (47.50%),

20 Recoupment Shares of £0.01 each
19,800 B Shares
of £0.01 each (20%)
and 7,000,000 redeemable
preference shares
of £1 each

Operation of a pay television broadcasting service 
in the United Kingdom and Ireland
Holding company

Holding company

The transmission of interactive services

Holding company

The provision of ancillary functions supporting
the satellite television broadcasting operations of the Group
The supply, installation and maintenance of satellite
television receiving equipment
Licensed bookmakers

The provision of interactive television services

Holding company for joint ventures

Digital satellite transponder leasing company

Holding company for new media investments

Investment of surplus cash

The transmission of children’s television channels

The transmission of history and biography
television programming
The transmission of general entertainment comedy channels
The transmission of a 24-hour news channel

The transmission of the Manchester United football channel

The transmission of natural history and adventure channels
The transmission of audio music channels

The transmission of a horse racing channel
and related on-line activities

The production and marketing of the 
Chelsea Football Club football channel

NOTES
(a) 50.01% directly held by British Sky Broadcasting Group plc and 49.99% held by BSkyB Investments Limited.
(b) The registered address of Paramount UK is 180 Oxford Street, London W1D 1DS.
(c) The registered address of National Geographic Channel is Grant Way, Isleworth, Middlesex TW7 5QD.
(d) These entities report their financial results for each 12 month period ending 31 December.
(e) MUTV Limited reports its financial results for each 12 month period ending 30 September.

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 72

FIVE YEAR SUMMARY

Consolidated results

DTH subscribers
Cable and DTT subscribers (i)
Advertising
Sky Bet (ii)
Sky Active (ii)
Other
TURNOVER

Operating expenses, net (iii)
Goodwill amortisation
Exceptional operating items
OPERATING PROFIT

Share of joint ventures’ and associates’ operating results
Joint ventures’ and associates’ goodwill amortisation, net
Share of joint venture’s loss on disposal of fixed asset investment
Loss on disposal of investments in joint ventures
Profit on disposal of fixed asset investments
Amounts written back to (written off) fixed asset investments, net
Release of provision (provision) for loss on disposal of subsidiary
Net interest payable and similar charges
PROFIT (LOSS) ON ORDINARY ACTIVITIES BEFORE TAXATION

Tax on profit (loss) on ordinary activities
PROFIT (LOSS) ON ORDINARY ACTIVITIES AFTER TAXATION

STATISTICS
Basic earning (loss) per share before goodwill and exceptional items
Basic earnings (loss) per share
Diluted earnings (loss) per share
Dividend per share
- interim
- final
Payments to acquire tangible fixed assets (£m)

DTH homes (‘000)
Cable homes (‘000)
ITV Digital homes (‘000)
TOTAL SKY PAY HOMES
DTT homes (‘000) (iv)

Average number of full-time equivalent employees

CAPITAL EMPLOYED

Fixed assets
Working capital
Provisions, tax assets and creditors, and dividend creditor
Net debt
Net (liabilities) assets

2004
as restated
(ii)
£m

2003
as restated
(ii), (iii)
£m

2002
as restated
(ii), (iii)
£m

2001
as restated
(ii), (iii)
£m

2,660
215
312
191
116
162
3,656

(3,056)
(119)
-
481

(5)
10
–
–
51
24
–
(81)
480

(158)
322

18.3p
16.6p
16.6p

2.75p
3.25p
132

7,355
3,895
–
11,250
3,084

9,500

£m

828
(349)
40
(429)
90

2,341
202
284
117
101
141
3,186

(2,822)
(121)
5
248

3
–
–
–
–
(15)
–
(114)
122

62
184

10.2p
9.6p
9.5p

–
–
98

6,845
3,871
–
10,716
1,510

9,132

£m

956
(202)
199
(1,105)
(152)

1,929
279
251
95
91
131
2,776

(2,590)
(119)
(18)
49

(76)
(1,070)
–
–
2
(60)
10
(137)
(1,282)

(107)
(1,389)

1,537
299
271
78
15
106
2,306

(2,154)
(44)
(23)
85

(256)
(101)
(70)
–
–
(39)
(10)
(132)
(523)

(24)
(547)

(3.0p)
(73.6p)
(73.6p)

(13.3p)
(29.6p)
(29.6p)

–
–
101

6,101
4,091
–
10,192
–

9,083

£m

1,087
(26)
115
(1,528)
(352)

–
–
133

5,453
3,486
1,105
10,044
–

9,948

£m

2,392
8
182
(1,547)
1,035

2005
£m

2,968
219
329
261
92
179
4,048

(3,243)
(116)
13
702

14
–
–
(23)
–
–
–
(62)
631

(206)
425

29.0p
22.2p
22.2p

4.00p
5.00p
230

7,787
3,872
–
11,659
4,940

9,958

£m

852
(401)
(106)
(379)
(34)

(i) From 2003, this relates primarily to cable subscriber revenues.
(ii) Additional  detail  has  been  provided  with  regard  to  the  analysis  of interactive  revenues  between  the  Group’s  betting  and  games  revenues  –  “Sky Bet”  –  and  other

interactive revenues – “Sky Active” – and prior year comparatives have been restated accordingly.

(iii) Operating expenses, net; operating profit (loss); profit (loss) on ordinary activities before taxation; profit (loss) on ordinary activities after taxation; fixed assets; working
capital and net assets (liabilities) for 2003, 2002 and 2001 were restated following the adoption by the Group of UITF 38, in the year ended 30 June 2004. Adoption of
UITF 38 also resulted in the recalculation of the basic and diluted earnings (loss) per share for 2003, 2002 and 2001.

(iv) The Digital Terrestrial Television (“DTT”) subscriber number consists of BARB’s estimate of the number of homes with access to Freeview (the free DTT service operating

in the UK). These figures may include Sky or Cable homes that already take multichannel TV. 

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 73

SHAREHOLDER INFORMATION

Share price information
The Company’s share price is broadcast on SkyText on the Sky News channel on page
145, BBC Ceefax page 221 and on Channel 4 Teletext page 520, all under the prefix
BSkyB. It also appears in the financial columns of the national press.

The  latest  BSkyB  share  price  is  also  available  from  the  Financial  Times  Cityline
Service, on 0906 843 4816.

Shares on-line
Lloyds  TSB  Registrars  provide  a  range  of  shareholder information  on-line.
Shareholders can access their shareholdings and find advice on transferring shares
and updating their details at www.shareview.co.uk.

ShareGift
Shareholders  who  only have  a  small  number of  shares  whose  value  makes  it
uneconomic to sell them may wish to consider donating them to charity through
ShareGift, the independent charity share donation scheme (registered charity no.
1052686). Further information about ShareGift may be obtained from Lloyds TSB
Registrars or from ShareGift on 020 7337 0501 or at www.sharegift.org. There are
no implications for capital gains tax purposes (no gain or loss) on gifts of shares to
charity and it is also possible to claim income tax relief.

Shareholder enquiries
All administrative enquiries relating to shareholders, such as notification of change
of  address or the  loss of  a  share certificate,  should  be  made  to  the  Company’s
registrars, Lloyds TSB Registrars, whose address is given below.

Dividends
Shareholders  can  have  their dividends  paid  directly into  a  UK bank or building
society account with the tax voucher sent direct to their registered address. Please
contact Lloyds TSB Registrars for a dividend mandate form.

Dividend Reinvestment Plan
The  Company operates  a  Dividend  Reinvestment  Plan  (“DRIP”)  which  enables
shareholders to buy the Company’s shares on the London stock market with their
cash  dividend.  Further information  about  the  DRIP is  available  from  Lloyds  TSB
Registrars. The helpline number is 0870 241 3018 from inside the UK and +44 1903
845 295 from overseas.

British Sky Broadcasting Group plc

BREAKDOWN OF SHAREHOLDERS at June 2005

Fund by type

13.38%

36.73%

2.32%

3.04%

9.43%

Fund managers by location

1.95%

3.86%

5.80%

36.73%

23.28%

35.10%

28.38%

News UK Nominees Limited

News UK Nominees Limited

Mutual Funds

Pension Funds

Banks

Assurance

Other

England

USA

Europe

Scotland

Other

Board of Directors
Rupert Murdoch (Chairman)
Lord Rothschild (Deputy Chairman & Senior Independent Non-Executive Director)
James Murdoch (Chief Executive Officer)
Jeremy Darroch (Chief Financial Officer)
Chase Carey
David DeVoe
David Evans
Nicholas Ferguson
Andy Higginson
Allan Leighton (Audit Committee Chairman)
Jacques Nasser (Remuneration Committee Chairman)
Gail Rebuck
Arthur Siskind
Lord St John of Fawsley
Lord Wilson of Dinton (Corporate Governance & Nominations Committee Chairman)

Company Secretary
David Gormley

Financial calendar
Results for the financial year ending 30 June 2006

Q1
Q2
Q3
Q4
AGM

Company information
Registered office:
Grant Way
Isleworth
Middlesex TW7 5QD
Telephone 0870 240 3000

November 2005
February 2006
May 2006
August 2006
November 2006

The Sky website
The  Sky website  at  www.sky.com  details  the  Company’s  product  offering  and
provides a link to BSkyB’s Corporate website where investor and media information
can be accessed.

Registrars
Lloyds TSB Registrars
The Causeway
Worthing
West Sussex BN99 6DA
Telephone 0870 600 3970

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 74

SHAREHOLDER INFORMATION continued

American Depositary Receipts
BSkyB  has  an  American  Depositary Receipt  (“ADR”)  programme. The  ADRs  trade
under the symbol BSY and each one is equivalent to four ordinary BSkyB shares. The
ADRs trade on the New York Stock Exchange.

For enquiries, please contact:

The Bank of New York
Investor Relations
P.O. Box 11258
Church Street Station
New York, NY 10286-1258
Telephone (US) 1-888-BNY-ADRS
Telephone (International) +1 (610) 382 7836
www.adrbny.com

Auditors
Deloitte & Touche LLP
Hill House
1 Little New Street
London EC4A 3TR

Principal Bankers
Royal Bank of Scotland
St. Andrew’s Square
Edinburgh EH2 2YB

Solicitors
Herbert Smith
Exchange House
Primrose Street
London EC2A 2HS

Company registration number
2247735

A large print or spoken version of this Annual Report 
is available. If you would like to request a copy, please
contact 08705 663333 (textphone 08702 401910).

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 75

GLOSSARY

In presenting and discussing the Group’s reported financial position, operating results and cash flows, certain information is derived from amounts calculated in accordance
with UK GAAP, but this information is not itself an expressly permitted GAAP measure. Such non-GAAP measures should not be viewed in isolation as alternatives to the
equivalent GAAP measures.

A summary of certain non-GAAP measures included in this Annual Report, together with the most comparable GAAP measure and descriptions of certain non-GAAP measures,
is shown below.

NON-GAAP MEASURE
Operating profit before goodwill
and exceptional items
Earnings before goodwill 
and exceptional items
Earnings per share before goodwill 
and exceptional items
EBITDA

USEFUL DEFINITIONS
ACT
ARPU

Churn
CRM
Digibox
DTH
DTT
EBITDA

Effective tax rate
EPG
ESOP
Freeview
Freesat
FRS
IFRS
Minidish
Multichannel viewing share
Multiroom
PVR

RCF
SAC
SBO
Sky
Sky+
Sky Active

Sky Bet
Sky Buy

MOST COMPARABLE GAAP MEASURE

Operating profit

Profit after taxation

Earnings per share
Operating profit

DESCRIPTION
Advance Corporation Tax
Average Revenue Per User: the average amount spent by the Group’s residential subscribers in a quarter,
divided by the average number of residential subscribers in that quarter, annualised
The rate at which subscribers relinquish their subscription, expressed as a percentage of total subscribers
Customer Relationship Management
Digital satellite reception equipment
Direct-to-Home: the transmission of satellite services with reception through a minidish
Digital Terrestrial Television: digital signals delivered to homes through a conventional aerial, converted through a set-top box
Earnings before interest, taxation, depreciation and amortisation is calculated as operating profit
before depreciation and amortisation or impairment of goodwill and intangible assets
Corporation tax charge expressed as a percentage of profit before tax, goodwill, exceptional items and share of results of joint ventures
Electronic Programme Guide
Employee Share Ownership Plan
The free DTT service operating in the UK
Non-subscription service offered by Sky
Financial Reporting Standard
International Financial Reporting Standard
Satellite dish required to receive digital satellite television
Share of viewers of non-analogue television
Installation of an additional digibox in the household of an existing subscriber
Personal Video Recorder: satellite decoder which utilises a built-in hard disk drive to enable viewers
to record without videotapes, pause live television and record one programme while watching another
Revolving Credit Facility
Subscriber Acquisition Cost: the average amount invested when a new subscriber joins Sky Digital
Sky Box Office: Sky’s pay-per-view service offering films, sporting events and concerts
British Sky Broadcasting Group plc and its subsidiary undertakings
Sky’s fully-integrated Personal Video Recorder (PVR) and satellite decoder
The brand name for Sky’s transactional interactive television services, including e-mail/messaging,
games, betting, shopping, banking, travel services and ticket sales
Sky’s betting services, provided through digiboxes, the internet and via phone
Interactive and internet shopping services

BRITISH SKY BROADCASTING GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2005
Financial Statements
PAGE 76

GLOSSARY continued

USEFUL DEFINITIONS
Sky Gamepad
Sky Gamestar
Sky Talk
Terrestrial channels

Transmission costs
Transponder
UK GAAP
Viewing share

DESCRIPTION
Wireless digital TV Games controller, enabling up to four people in a household to play simultaneously
Interactive on-line games channel
Low-cost home phone service provided exclusively for Sky digital subscribers
Television channels which have access to an analogue spectrum.
The UK currently has five terrestrial channels: BBC 1, BBC 2, ITV, Channel 4 and five
Costs of transmitting channels to subscribers
Leased wireless communication devices on satellites which send programming signals to minidishes
United Kingdom Generally Accepted Accounting Principles
Number of people viewing a channel as a percentage of total viewing audience

CONTENTS

01 CHAIRMAN’S STATEMENT

HIGHLIGHTS

>> 7.8 MILLION DTH SUBSCRIBERS AT 30 JUNE 2005
>> MORE THAN 120% GROWTH IN SKY+ AND MULTIROOM HOUSEHOLDS
>> TURNOVER INCREASED BY 11% TO OVER £4 BILLION
>> OPERATING PROFIT BEFORE GOODWILL AND EXCEPTIONAL ITEMS

INCREASED BY 34% TO £805 MILLION

>> PROFIT AFTER TAX INCREASED BY 32% TO £425 MILLION
>> EARNINGS PER SHARE BEFORE GOODWILL AND EXCEPTIONAL ITEMS

INCREASED BY 58% TO 29 PENCE

>> PROPOSED FINAL DIVIDEND OF 5 PENCE PER SHARE, GENERATING 

A FULL-YEAR TOTAL DIVIDEND OF 9 PENCE PER SHARE

OPERATING AND FINANCIAL REVIEW
02 CHIEF EXECUTIVE’S STATEMENT
05 PRODUCT INNOVATION
06 MUST-SEE PROGRAMMING
07 INVESTMENT IN OUR BRAND
08 AWARD WINNING NEWS
09 THE BEST PEOPLE GIVING THE BEST SERVICE
10 THE BUSINESS, ITS OBJECTIVES AND ITS STRATEGY
12 REVIEW OF RESULTS FOR THE YEAR
22 CORPORATE RESPONSIBILITY
23 PEOPLE

FINANCIAL STATEMENTS
26 BOARD OF DIRECTORS
28 DIRECTORS’ REPORT
29 CORPORATE GOVERNANCE REPORT
32 REPORT ON DIRECTORS’ REMUNERATION
39 DIRECTORS’ RESPONSIBILITIES
39 AUDITORS’ REPORT
40 CONSOLIDATED PROFIT AND LOSS ACCOUNT
41 CONSOLIDATED BALANCE SHEET
42 COMPANY BALANCE SHEET
43 CONSOLIDATED CASH FLOW STATEMENT
44 NOTES TO FINANCIAL STATEMENTS
72 FIVE YEAR SUMMARY
73 SHAREHOLDER INFORMATION
75 GLOSSARY

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Photography by James Cant and John Edwards
Printed by CTD Printers Limited

This report is printed on material which comprises 50% recycled and de-inked pulp
from pre- and post-consumer waste and material sourced from sustainable forests.

British Sky Broadcasting Group plc
Annual Report and Accounts 2005

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British Sky Broadcasting Group plc
Grant Way, Isleworth,
Middlesex TW7 5QD, England
Telephone +44 (0)870 240 3000
Facsimile +44 (0)870 240 3060
www.sky.com
Registered in England No. 2247735