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Skyline Champion

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FY2006 Annual Report · Skyline Champion
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211654_SKY_REPORT_OUTCVR_n  03/8/06  8:57 am  Page 1

British Sky Broadcasting Group plc
GRANT WAY, ISLEWORTH,
MIDDLESEX TW7 5QD, ENGLAND
TELEPHONE 0870 240 3000
FACSIMILE   0870 240 3060
WWW.SKY.COM
REGISTERED IN ENGLAND NO. 2247735

Sky Annual Report 2006
British Sky Broadcasting Group plc

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Chairman’s Statement

REVIEW  OF  THE  BUSINESS

Chief  Executive’s  Statement
The  business,  its  objectives  and  its  strategy
Corporate  responsibility
People
Risk  factors
Government  regulation

FINANCIAL  REVIEW
Introduction
Financial  and  operating  review
Property

REPORT  OF  THE  DIRECTORS

Board  of  Directors  and  senior  management
Directors’  report
Corporate  governance  report
Report  on  Directors’  remuneration

FINANCIAL  STATEMENTS

Statement  of  Directors’  responsibilities
Auditors’  report
Consolidated  financial  statements
Group  financial  record

SHAREHOLDER  INFORMATION

GLOSSARY  OF  TERMS

FORM  20-F  CROSS  REFERENCE  GUIDE

TABLE  OF  CONTENTS

1

This constitutes the Annual Report of British Sky Broadcasting Group plc (the ‘‘Company’’) in accordance with International Financial Reporting Standards
(‘‘IFRS’’)  and  with  those  parts  of  the  Companies  Act  1985  applicable  to  companies  reporting  under  IFRS  and  is  dated  27  July  2006.  This  document  also
contains information set out within the Company’s Annual Report to be filed on Form 20-F in accordance with the requirements of the United States (‘‘US’’)
Securities and Exchange Commission (‘‘the SEC’’). However, this information may be updated or supplemented at the time of filing of that document with the
SEC  or  later  amended  if  necessary.

FORWARD  LOOKING  STATEMENTS

This document contains certain forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995 with
respect to our financial condition, results of operations and business, and our strategy, plans and objectives. These statements include, without limitation,
those  that  express  forecasts,  expectations  and  projections  with  respect  to  the  potential  for  growth  of  free-to-air  and  pay  television,  fixed  line  telephony,
broadband and bandwidth requirements, advertising growth, DTH subscriber growth, Multiroom, Sky+ and other services penetration, churn, DTH and other
revenues,  profitability  and  margin  growth,  cash  flow  generation,  programming  and  other  costs,  subscriber  acquisition  costs  and  marketing  expenditure,
capital  expenditure  programmes  and  proposals  for  returning  capital  to  shareholders.

These statements (and all other forward-looking statements contained in this document) are not guarantees of future performance and are subject to risks,
uncertainties and other factors, some of which are beyond our control, are difficult to predict and could cause actual results to differ materially from those
expressed  or  implied  or  forecast  in  the  forward-looking  statements.  These  factors  include,  but  are  not  limited  to,  the  fact  that  we  operate  in  a  highly
competitive environment, the effects of laws and government regulation upon our activities, our reliance on technology, which is subject to risk, change and
development,  failure  of  key  suppliers,  our  ability  to  continue  to  obtain  exclusive  rights  to  movies,  sports  events  and  other  programming  content,  risks
inherent in the implementation of large-scale capital expenditure projects, our ability to continue to communicate and market our services effectively, and
the  risks  associated  with  our  operation  of  digital  television  transmission  in  the  United  Kingdom  (‘‘UK’’)  and  Republic  of  Ireland  (‘‘Ireland’’).

Information on some of the risks and uncertainties associated with our business are described in ‘‘Review of the Business — Risk Factors’’ in this document.
All forward-looking statements in this document are based on information known to us on the date hereof. Except as required by law, we undertake no
obligation  publicly  to  update  or  revise  any  forward-looking  statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise.

2

CHAIRMAN’S  STATEMENT

The story of Sky’s continued success comes down to a single factor. Rather than simply ensuring that the company keeps pace with the tremendous
changes that are occurring in broadcasting and communications, we act as a facilitator of these changes. It was what launched Sky on the path to
growth in 1989 and our strategic moves over the past 12 months ensure we will continue to maintain a strong position in the marketplace and meet
the  needs  of  an  increasingly  demanding  audience.

In the past year we took a series of important steps that will allow us to grow into new segments of the market and add value to the offering our
subscribers  receive:  we  launched  Europe’s  first  national  high-definition  broadcast  service,  completed  preparations  for  the  roll-out  of  residential
broadband  services  and  the  upgrade  of  our  customer  management  systems.

The  high  definition  television  service,  Sky  HD,  ranks  as  perhaps  the  most  significant  development  in  television  since  the  launch  of  colour  in  the
1960s, delivering as it does pictures four times as vivid as conventional broadcasts. The HD offering, which involves the purchase of a Sky HD box, a
high  definition-compatible  TV  and  HD  channels,  is  being  rapidly  embraced  by  consumers.

This year we also moved beyond the broadcast stream. A package of live channels can now be watched by consumers on the move via their mobile
phone. Sky by broadband enables premium customers to download sports and movies to their PCs at no extra cost. A quarter of a million customers
have signed up for the service so far. At the same time we completed the acquisition of the broadband provider Easynet that will lead to the eventual
integration  of  broadband  into  the  core  customer  offering.  By  the  end  of  2007,  we  expect  that  Easynet’s  unbundled  local  loop  service  will  have
coverage  of  around  70%  of  UK  homes.

We also successfully completed the implementation of new customer management systems to help us serve subscribers better and enable the group
to improve sales, increase customer satisfaction, reduce churn and bring to market new products and services with greater speed and effectiveness.

Customers continue to be attracted to packages offering the widest range of viewing choice available. The total number of subscribers in the UK and
Ireland grew 5% to 8.2 million, representing approximately one in three homes in the UK and Ireland. One in five of our customers also takes one of
our additional services such as Sky Multiroom or Sky+. The growth in Sky+ has been a stand-out achievement of the year with 75% growth to a
presence  in  more  than  one and  a  half million  homes.

In  summary,  the  robustness  of  our  current  offering  and  the  addition  of  new  and  innovative  services  that  give  consumers  greater  control  of  the
viewing  experience  pave  the  way  for  Sky’s  continued  success.

Having served on the Board of Directors for over 14 years, Lord St John of Fawsley has decided not to seek re-election at this year’s AGM and will
retire from the Board. I would like to thank Lord St John for his contribution to the Board over many years. He will, however, still be connected with
Sky  in  his  new  role  of  Chairman  of  the  Artsworld  Channel,  building  on  his  extensive  experience  as  a  patron  of  the  arts.

Finally,  I  want  to  thank  all  my  colleagues  at  Sky — including  those  who  have  recently  joined  the  Group  from  Easynet  —  for  their  hard  work  and
dedication and for ensuring that Sky grasps the opportunities that social and technological trends present to ensure we remain leaders in the fields
of  entertainment,  information  and  communication.

Rupert  Murdoch
Chairman

27  July  2006

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

3

CHIEF  EXECUTIVE’S  STATEMENT

REVIEW  OF  THE  BUSINESS

This has been a year of significant changes — not just for Sky, but for the entire industry. Throughout the year, our focus has been on setting the pace
of  change,  and  re-affirming  our  appetite  to  continue  doing  so.

The  development  and  launch  of  new  products  and  services  that  are  more  flexible  and  of  higher  quality  and  value  has  been  at  the  centre  of  this.

Our new High Definition Television service is one example. It represents the biggest revolution in TV picture quality in decades, and once again Sky is
leading  the  field  by  being  the  first  company  to  be  able  to  offer  the  service  nationally,  across  the  widest  range  of  HD  channels,  ranging  from  Sky
Sports to Artsworld. And despite an early hiccup with one of our suppliers, the vast majority of our very first HD customers were able to enjoy the
World  Cup  in  glorious  HD  and  Dolby  5.1  sound  —  and  they  loved  it.

The acquisition of Easynet, completed in March, is another example of our commitment to innovation for our customers. It has prepared the way for
Sky’s new generation of broadband services. This is in addition to the already industry-leading technology that includes the much-loved Sky+ and,
more  recently,  Sky  by  mobile.

With  Sky  Broadband  we’ve  designed  an  incredible  product  which  both  rewards  our  loyal  customers  with  a  quality  service  offering  simplicity,
flexibility, quality, and great value, and opens up new and substantial growth opportunities for the Company and all our shareholders. With special
features like free wireless access, security, parental controls and an optional professional home installation across all packages, we’re confident that
Sky  Broadband  will  be  a  simple  choice  for  millions  of  our  customers  —  creating  a  new  dimension  to  our  business  whose  potential  we  are  only
beginning  to  see.

Each of Sky’s offerings sits at the top of the industry in terms of choice, quality and delivery. In every case, signs indicate that consumers are eager to
take  advantage  of  new  services,  allowing  us  to  capitalise  on  our  capabilities  and  deliver  an  unparalleled  entertainment  and  communications
proposition.

This  year  we  also  completed  the  implementation  of  our  new  customer  management  system.  Our  levels  of  customer  service  have  always  led  the
industry, and it has proven to be a key differentiator. By raising this bar even higher, we increase our competitive advantage — and we can bring new
technology to the market faster, improve sales, provide better service for our existing customers, and increase the efficiency of our marketing. These
and  other  customer-facing  initiatives  are  vital  to  Sky’s  health  and  competitiveness.

All  of  the  backstage  activity  that  goes  on  at  Sky  will  only  be  effective  if  we  continue  to  invest  in  the  reason  that  people  subscribe  to  Sky  —  an
extraordinary  package  of  onscreen  content.  This  year  we  forged  new  deals  with  partners  ranging  from  Disney  to  the  England  and  Wales  Cricket
Board.  Our  partnership  with  Disney  means  we  can  now  offer  more  family  entertainment  to  Sky  customers,  while  the  advent  of  legal  movie
downloads  means  our  range  and  accessibility  grows  every  day.

We also became reacquainted with some old friends — notably the FA Premier League and UEFA, with whom we have negotiated to continue two of
the  successful  partnerships  that  have  made  Sky  Sports  the  home  of  football.

These are just a few examples of the enormous activity and enterprise that Sky people invest every day into making what goes on screen for our
customers  the  absolute  best  in  its  class.

We  were  busy  on  other  fronts,  too.  This  year  we  announced  that,  through  the  measurement,  reduction,  and  offsetting  of  our  carbon  dioxide
emissions, we have achieved carbon neutral status. It is the first commitment of this kind by a major media company anywhere. Caring about what
our customers care about is at the centre of our community activity, and I am personally proud to be able to take such a firm stand on this issue,
which  is  so  important  to  all  our  people  at  Sky,  and  is  a  growing  and  important  issue  for  our  customers  and  their  families.

The  combination  of  technology,  entertainment,  and  the  continuing  dedication  of  our  workforce  has  improved  customer  growth,  turnover,  and
earnings.  We  are  healthy,  strong  and  hungry  and  I  look  forward  to  the  coming  year  and  all  of  the  opportunity  it  holds.

Thank  you  for  your  involvement.

James  Murdoch
Chief  Executive  Officer

4

THE  BUSINESS,  ITS  OBJECTIVES  AND  ITS  STRATEGY

Introduction

British  Sky  Broadcasting  Group  plc  and  its  subsidiaries  operate  the  leading  pay  television  broadcast  service  in  the  UK  and  Ireland.  We  acquire
programming to broadcast on our own channels and supply certain of those channels to cable operators for them to retransmit to their subscribers
in the UK and Ireland. We retail channels (both our own and third parties) to DTH subscribers and to a limited number of DSL subscribers (references
in  this  Annual  Report  to  ‘‘DTH  subscribers’’  includes  DSL  subscribers).  We  also  make  three  of  our  channels  available  via  the  UK  free-to-air  DTT
platform,  which  markets  itself  under  the  brand  ‘‘Freeview’’.

At  30  June  2006,  there  were  8,176,000  DTH  subscribers  to  our  television  service,  and  3,898,000  subscribers  of  the  cable  operators  to  whom  we
supply  certain  of  our  channels,  in  the  UK  and  Ireland.  According  to  estimates  of  Broadcasters  Audience  Research  Board  (‘‘BARB’’),  as  at  30  June
2006, there were 7,326,000 homes in the UK receiving certain of our channels via DTT. Our total revenues in fiscal 2006 were £4,148 million (2005:
£3,842  million),  as  set  out  in  the  table  below.

For  the  year  to  30  June

DTH  subscribers
Cable  subscribers
Advertising
Sky  Bet
Sky  Active
Other
Total  Revenues

2006
£m

3,154
224
342
37
91
300
4,148

2005
£m

2,968
219
329
32
92
202
3,842

We  operate principally  within  the  UK  and  Ireland,  with  activities  conducted  principally  from  the  UK.  Our  turnover  principally  arises  from  services
provided  to  retail  and  wholesale  customers  within  the  UK,  with  the  exception  of  £222  million  (2005:  £171  million)  which  arises  from  services
provided  to  customers  in  other  European  countries.

Our fiscal years end on the Sunday nearest to 30 June in each year. We publish our financial statements in British pounds sterling. References to ‘‘US
dollars’’, ‘‘dollars’’, ‘‘US$’’, ‘‘$’’ and ‘‘¢’’ are to the currency of the United States (‘‘US’’), references to ‘‘Euro’’ and ‘‘0’’ are to the currency of the
European Community, and references to ‘‘pounds sterling’’, ‘‘£’’, ‘‘pence’’ and ‘‘p’’ are to the currency of the UK. For information with respect to
exchange  rates,  see  ‘‘Shareholder  Information — Exchange  Rates’’.

Our consolidated financial statements are prepared in accordance with International Financial Reporting Standards. These differ in certain significant
respects from accounting principles generally accepted in the US. A discussion of the principal differences between IFRS and US GAAP is contained in
note  32  to  the  consolidated  financial  statements.

Certain  terms  used  herein  are  defined  in  the  glossary  which  appears  at  the  end  of  this  Annual  Report.

The Company, a public company limited by shares and domiciled in the UK, operates under the laws of England and Wales. It was incorporated in
England and Wales on 25 April 1988. Our principal executive offices are located at Grant Way, Isleworth, Middlesex, TW7 5QD, England. Tel: +44 20
7705  3000.  A  list  of  our  significant  subsidiaries  is  set  out  in  note  30  to  the  consolidated  financial  statements.

Programming

We  provide  subscribers  with  a  broad  range  of  programming  options.  Our  programming  is  an  important  factor  in  generating  and  maintaining
subscriptions to our channels. With respect to the channels we own and operate, we incur significant expense to acquire exclusive UK and Ireland
television  rights  to  films,  exclusive  UK  and  Ireland  television  rights  to  broadcast  certain  sports  events  live  and  television  rights  to  other  general
entertainment programming. We are dependent upon the licences which grant us these rights as well as our Television Licensable Content Service
licences, telecommunication licences and authorisations. We also produce and commission original entertainment programming and have acquired
the rights to market the television services of third parties to DTH subscribers. Currently, we own, operate and distribute 18 Sky Channels via our DTH
service (or 31 including multiplex versions of the Sky Channels, but excluding the business channels SkyVenue and the Pub Channel). A ‘‘multiplex’’
of a channel is generally either a time-shifted version of that channel, or a version that has predominantly the same theme or content as the primary
channel,  but  where  the  content  is  transmitted  at  different  times.  We  also  simulcast  some  of  our  Channels  or  programming  from  some  of  our
Channels in high definition. A simulcast channel is a simultaneous transmission of programmes on other channels. We currently retail to our DTH
subscribers 129 Sky Distributed Channels (including multiplex versions of certain channels). We do not own the Sky Distributed Channels, although
we have an equity interest in certain of them. In addition to the Sky Distributed Channels, we currently retail to our DTH subscribers the digital audio
services Music Choice and Music Choice Extra, certain radio services and the Sky Box Office service (a pay-per-view service offering movies, sporting
events  and  concerts).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

5

The  Sky  Channels,  and  their  multiplex  versions,  as  at 27  July  2006,  were  as  follows:

Sky  Channel

Sky  Movies  1

Sky  Movies  2

Sky  Cinema  1
Sky  Sports  1

Sky  Sports  2
Sky  Sports  3
Sky  Sports  Xtra
Sky  One
Sky  Vegas  845
Sky  Vegas  846
Artsworld
Sky  News
Sky  Sports  News
Sky  Travel
Sky  Travel  Shop
Flaunt
Bliss
Scuzz

Multiplex/Multiplexes

Simulcasts

Channel  Genre

Sky  Movies  3,  Sky  Movies  5,  Sky
Movies  7,  Sky  Movies  9
Sky  Movies  4,  Sky  Movies  6,  Sky
Movies  8,  Sky  Movies  10
Sky  Cinema  2

Sky  Movies  9  HD

Movies

Sky  Movies  10  HD

Movies

Movies
Sports

Sky  Sports  HD  (of
programming  from
Sky  Sports  1  or  Sky
Sports  2)

Sky  Two,  Sky  Three

Sky  One  HD

Artsworld  HD

Sky  Travel+1,  Sky  Travel  Extra

Sports
Sports
Sports
Entertainment
Interactive  entertainment
Interactive  entertainment
Entertainment
News
Sports  News
Entertainment
Shopping
Music
Music
Music

We  retail  ‘‘packages’’  of  channels  to  our  DTH  subscribers.  These  are  combinations  of  channels  at  varying  prices.  Various  combinations  of  the  Sky
Basic  Channels  and  the  Sky  Distributed  Channels  (other  than  the  Premium  Sky  Distributed  Channels)  are  available  as  basic  tiers  of  programming,
which since 1 September 2005 range from 21 to 89 television channels (as well as certain music audio and radio services). These basic packages are
collectively  called  the  ‘‘Basic  Packages’’.

We introduced a new style of packaging for new DTH subscribers from 1 September 2005. The majority of existing DTH subscribers at that date were
on equivalent packages, and have had their packages renamed to match the new style packaging. It is intended that the remaining DTH subscribers,
who were not on equivalent packages, will be transferred across to the new packaging in the near future. The new packaging offers subscribers a
choice of up to six ‘‘mixes’’ of both Sky Basic Channels and Sky Distributed Channels, each mix representing a genre of interest, to which subscribers
have  the  option  to  add  a  combination  of  one  or  more  Sky  Premium  Channels,  and  one  or  more  Premium  Sky  Distributed  Channels.

Prior to 1 September 2005, our DTH subscribers subscribed to one of a number of stand alone Basic Packages, to which they could have added, if
they  chose,  one  or  more  of  the  Sky  Premium  Channel  Packages,  and  one  or  more  of  the  Premium  Sky  Distributed  Channels.

We also offer Sky Box Office to all our DTH subscribers. On the DTH platform, the Sky Premium Channels, the Sky Basic Channels (other than Sky
News),  Sky  Box  Office,  Music  Choice  and  Music  Choice  Extra  and  the  Sky  Distributed  Channels  are  encrypted  in  order  to  limit  access  to  paying
subscribers  only.

ntl:Telewest (the entity formed by the merger of ntl Group Limited (‘‘ntl’’) and Telewest Communications Plc (‘‘Telewest’’)) currently carries versions
of all of the Sky Premium Channels (including multiplex channels) and our PremPlus pay-per-view service (see description in ‘‘Pay-Per-View’’ below)
on  its  digital  networks  (see  ‘‘Distribution — Cable  Distribution’’  below  for  details  and  for  details  of  the  merger  between  ntl  and  Telewest).

We also broadcast versions of three of our channels, Sky News, Sky Sports News and Sky Three, unencrypted free-to-air via DTT in the UK as part of
the  Freeview  offering  (see  ‘‘Distribution — DTT  Distribution’’  below).

In  October  2005,  we  launched  Sky  Three  on  our  DTH  service  which  replaced  Sky  Travel  on  DTT.  Sky  Travel  continues  to  be  available  to  our  DTH
subscribers  and  on  ntl’s  digital  network.  Simultaneously  with  the  launch  of  Sky  Three,  we  renamed  Sky  Mix  as  Sky  Two.

In May 2006, we launched our High Definition Television (‘‘HDTV’’) service. The initial Sky HD channel line up consists of: Sky Sports HD (currently a
simulcast of programmes from Sky Sports 1 or Sky Sports 2), Sky Movies 9 HD and Sky Movies 10 HD (and two Sky Box Office HD channels), Sky One
HD,  Artsworld  HD,  Discovery  HD  and  National  Geographic  HD.

6

According  to  surveys  produced  by  BARB,  as  of  30  June  2006,  an  estimated  32%  of  the  estimated  25.2  million  television  homes  in  the  UK  were
equipped with digital satellite reception equipment; 14% subscribed to a cable television or SMATV package (single mast antenna television which is
primarily for buildings that receive programming by means of a single satellite antenna connected to a head end and which distributes television
signals  to  individual  units  in  the  building  by  cable);  and  29%  had  digital  terrestrial  television. The  percentage  figures  given  for  each  means  of
delivery  include  homes  which  receive  television  services  via  more  than  one  of  such  delivery  means.  According  to  BARB  estimates,  during  the
52 weeks ended 30 June 2006, the Sky Channels accounted for an estimated 21% of viewing of all satellite and cable channels (excluding BBC1,
BBC2, ITV1, Channel 4 (and S4C, not Channel 4, in Wales only) and five (collectively the ‘‘traditionally analogue terrestrial channels’’)) in homes that
are able to receive those channels in the UK (‘‘Multi-Channel Homes’’) (or an overall 9% viewing share of all channels (including the traditionally
analogue  terrestrial  channels)  available  within  Multi-Channel  Homes  during  the  same  period).  The  Sky  Distributed  Channels  accounted  for  the
majority  of  the  balance  of  viewing  of  satellite  and  cable  channels  in  such  homes.

For  the  52  weeks  ended  30  June  2006,  BARB  estimates  that  51%  of  all  viewing  in  UK  homes  with  digital  satellite  reception  equipment  (‘‘digital
satellite homes’’) was of channels available via the satellite platform other than the traditionally analogue terrestrial channels. BARB estimates that,
in  the  same  period,  Sky  Channels  accounted  for  26%  of  multi-channel  viewing  (i.e.  viewing  of  all  channels  excluding  the  traditionally  analogue
terrestrial  channels)  in  UK  digital  satellite  homes,  with  an  overall  13%  viewing  share  across  all  channels  available  (including  the  traditionally
analogue  terrestrial  channels)  within  UK  digital  satellite  homes.

We hold equity interests in ventures that own 15 (not including time-shifted multiplex versions) of the Sky Distributed Channels (including certain
Premium Sky Distributed Channels) which are operated and distributed in the UK, Ireland and the Channel Islands, namely Attheraces, Nickelodeon,
Nick  Jr.,  Nick  Jr.  2,  Nicktoons  TV,  National  Geographic  Channel,  National  Geographic  HD,  Adventure  One,  Chelsea  TV,  MUTV,  Paramount  Comedy,
Paramount Comedy 2, The History Channel, the Biography Channel, and Crime and Investigation Network. We also have a 33.33% equity interest in
the venture operating the Sky News Australia Channel, which is based in Australia. In September 2005, we disposed of our 35.8% equity interest in
the  UK  listed  company  which  operates  the  audio  services,  Music  Choice  and  Music  Choice  Extra.

Premium Channels

Sky  Premium  Channels

Sky  Movies  1,  Sky  Movies  2,  Sky  Cinema  1 and  Sky  Movies  HD

Sky Movies 1 and Sky Movies 2 operate 24-hours per day, seven days a week and principally show the output of recent release movies, made-for-
television movies and certain library movies (in respect of which we are typically granted exclusive UK and Ireland rights to broadcast during the
relevant  pay  television  window)  by  major  Hollywood  and  independent  US  and  European  licensors.  There  are  four  Sky  Movies  1  multiplexes  (see
‘‘Programming’’  above)  which  are  provided  free  to  DTH  and  digital  cable  subscribers  who  subscribe  to  Sky  Movies  1,  and  four  Sky  Movies  2
multiplexes  (see  ‘‘Programming’’  above)  which  are  provided  free  to  DTH  and  digital  cable  subscribers  who  subscribe  to  Sky  Movies  2.

Sky  Cinema  1  operates  24-hours  per  day,  seven  days  a  week  and  primarily  features  library  or  classic  films.  It  is  available  free  to  DTH  and  cable
subscribers who subscribe to both of our Sky Movies channels. There is one Sky Cinema multiplex, Sky Cinema 2, which is available free to DTH and
digital  cable  subscribers  who  receive  Sky  Cinema  1.

There are two Sky Movies HD channels dedicated to movies broadcast in high definition: Sky Movies 9 HD and Sky Movies 10 HD. Sky Movies 9 HD is
available to subscribers to our HD service who also subscribe to Sky Movies 1, and Sky Movies 10 HD is available to subscribers to our HD service who
also  subscribe  to  Sky  Movies  2.  Sky  Movies  9  HD  and  Sky  Movies  10  HD  are  a  simulcast  of  Sky  Movies  9  and  Sky  Movies  10  respectively.

As of 30 June 2006, there were approximately 5 million UK and Irish DTH and cable subscribers to either Sky Movies 1 or Sky Movies 2 and over 97%
of  movie  subscribers  subscribed  to  both  Sky  Movies  1  and  Sky  Movies  2.

Sky  Sports  1,  Sky  Sports  2,  Sky  Sports  3,  Sky  Sports  Xtra  and  Sky  Sports  HD

Sky Sports 1 and Sky Sports 2 each provide, on average, 22 hours or more of sports programming per day, including live coverage of certain popular
sports events. As at 30 June 2006, there were approximately 5.8 million UK and Ireland DTH and cable subscribers to either Sky Sports 1 or Sky
Sports  2  and  over  98%  of  these  sports  subscribers  subscribed  to  both  Sky  Sports  1  and  Sky  Sports  2.

Sky Sports 3 currently offers, on average, 18 hours of sports programming each day. It is available free to DTH and cable subscribers who subscribe
to  either  Sky  Sports  1  or  Sky  Sports  2.

Sky  Sports  Xtra  is  available  as  a  stand  alone  premium  channel  as  well  as  being  provided  free  as  an  additional  channel  to  DTH  and  digital  cable
subscribers  to  both  Sky  Sports  1  and  Sky  Sports  2.  Sky  Sports  Xtra  currently  offers,  on  average,  16  hours  of  sports  programming  per  day.

Sky Sports HD is available to subscribers to our HD service who subscribe to Sky Sports 1 and Sky Sports 2. Sky Sports HD is currently a simulcast of
programming  broadcast  on  Sky  Sports  1  or  Sky  Sports  2.  Sky  Sports  HD  currently  offers  live  coverage  of  England’s  home  test  matches,  one  day
internationals, and county matches in cricket. We intend to launch a second HD Channel for sport during fiscal 2007 which will provide simulcasts of

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

7

additional  programming  from  Sky  Sports  1  and  Sky  Sports  2.  From  the  start  of  the  2006/07  season,  we  intend  to  carry  HD  coverage  of  Barclays
Premiership Football, Coca-Cola Football league, Carling Cup and some international games, and coverage of matches from rugby union’s Guinness
Premiership  and  the  Heineken  Cup  final.  We  also  intend  to  carry  HD  coverage  of  the  Ryder  Cup  in  Ireland  in  September  2006.

Our programming rights for the Sky Sports channels include exclusive live rights to broadcast, in the UK and Ireland, a number of football, rugby,
cricket, motor sport, golf and boxing events. In addition, we purchase rights to broadcast a wide range of additional sports programming on both an
ad  hoc  and  longer  term  basis.

In fiscal 2004, the Group successfully bid for all four packages of exclusive live UK television rights to Football Association Premier League (‘‘FAPL’’)
football,  two  ‘‘near  live’’  packages  of  delayed  UK  rights  (television  and  internet  respectively)  to  FAPL  football,  four  of  the  five  packages  of  live
television  rights  for  broadcast  in  Ireland  and  two  ‘‘near  live’’  packages  of  delayed  rights  (television  and  internet  respectively)  in  Ireland  from  the
beginning of the 2004/05 season to the end of the 2006/07 season. See ‘‘Government Regulation — Competition (Anti-Trust) Law — European Union
Regime  — Effect  on  our  Affairs — European  Commission  Investigation — Football  Association  Premier  League  Limited’’  below  for  details  of  the
European  Commission  investigation  in  relation  to  the  sale  of  FAPL  football  broadcast  rights.

In May 2006, the Group successfully bid for four of the six available packages (each of 23 games) of exclusive live UK audio visual rights to FAPL
football, and four of the seven packages of live audio visual rights for broadcast in Ireland, from the beginning of the 2007/08 season to the end of
the 2009/10 season. In addition, the Group has been awarded ‘‘near live long form’’ rights to 242 games per season of FAPL football in both the UK
and Ireland (in the case of the UK, in a joint bid with British Telecommunications plc (‘‘BT’’)) from the beginning of the 2007/08 season to the end of
the 2009/10 season. In July 2006, the Group was also awarded mobile clips rights to FAPL football for the 2007/08 to 2009/10 seasons in both the
UK  and  Ireland.  The  bid  for  mobile  clips  rights  in  the  UK  was  made  in  partnership  with  News  Group  Newspapers.

The Group has obtained broadcast rights to sporting events including (i) exclusive live rights to England’s primary domestic cricket matches and all of
England’s home test matches and one day internationals for the 2006 to 2009 domestic cricket seasons; (ii) exclusive live rights to Football League
matches  and  the  Carling  Cup  for  the  2006/07  to  2008/09  domestic  football  seasons;  (iii)  a  number  of  rugby  union  matches  including  autumn
international matches, Guinness Premiership matches, England A Team matches from the 2005/06 to 2009/10 seasons and Heineken Cup matches
from  2006/07  to  2009/10;  and  (iv)  broadcast  rights  to  the  UEFA  Champions  League  for  a  further  three  seasons  from  the  2006/07  season.

Since July 2005, the Group has obtained broadcasting rights to a number of sporting events including (i) exclusive rights to Horse of the Year Show
from  2005  to  2007,  (ii)  Hickstead  Royal  International  Horse  Show  from  2005  to  2007;  (iii)  exclusively  live  rights  in  English  for  the  International
Cricket Tours of India from 2006 to 2010; (iv) exclusively live rights for the Cricket World Cup 2007 and ICC Champions Trophy; (v) exclusive rights to
all  tri-nations  rugby  union  matches  between  Australia,  New  Zealand  and  South  Africa,  plus  all  summer  tours  to  these  three  countries  made  by
England,  Scotland,  Wales  and  Ireland  and  exclusive  rights  to  domestic  competitions  in  those  territories,  including  the  Super  14  Tournament  and
Currie  Cup;  and  (vi)  exclusively  live  rights  to  the  Heineken  Cup  and  the  Challenge  Cup  for  the  2006/07  to  2009/10  seasons.

Premium  Sky  Distributed  Channels

Disney  Cinemagic

Under  an  agreement  with  The  Walt  Disney  Company  Limited,  we  have  the  exclusive  rights  to  distribute,  via  DTH  in  the  UK  and  Ireland,  Disney
Cinemagic and its multiplex channel, as bonus channels to those of our DTH subscribers receiving both of our Sky Movies channels, and to other DTH
subscribers  as  a  stand  alone  premium  channel.

Chelsea  TV

Chelsea Digital Media Limited (a company in which we own a 35% equity interest), operates a digital subscription pay television channel dedicated to
showing certain programming relating to Chelsea Football Club (‘‘Chelsea TV’’). We offer Chelsea TV to our DTH subscribers solely as a stand alone
premium  channel.

MUTV

We  are  party  to  a  joint  venture,  MUTV  Limited,  with  Manchester  United  PLC  and  Granada  Media  Group  Ltd  (each  party  owning  a  33.33%  equity
interest  in  MUTV  Limited)  which  operates  a  digital  subscription  pay  television  channel  dedicated  to  showing  certain  programming  relating  to
Manchester United Football Club (‘‘MUTV’’). We offer MUTV to our DTH subscribers solely as a stand alone premium channel and also act as agent for
the  distribution  of  the  channel  to  cable  operators  in  the  UK  and  Ireland.

Music  Choice  Extra

In addition to Music Choice, which is included in certain of our Basic Packages (see ‘‘Basic Channels — Basic Sky Distributed Channels’’ below), we
offer  Music  Choice  Extra,  which  consists  of  30  digital  audio  channels,  to  our  DTH  subscribers  solely  as  a  stand  alone  premium  channel.

8

Basic Channels

Sky  Basic  Channels

Sky One is the general entertainment flagship channel of the Sky Channels. It is targeted primarily at a 16-44 age group audience and includes first-
run US entertainment programmes and UK-commissioned factual and drama series and is broadcast on a 24-hour per day basis. According to BARB
surveys, during the 52 weeks ended 30 June 2006, Sky One was viewed by approximately 46% of individuals in all UK television homes. Sky Two
(formerly Sky Mix until renamed in October 2005) is a multiplex version of Sky One. Sky Three was launched in October 2005. Sky Three includes a
mixed schedule of programming from Sky One’s library as well as original lifestyle commissions and travel documentaries from Sky Travel. Sky One is
simulcast  in  HD,  available  to  all  subscribers  to  our  HD  service  and  includes  a  range  of  Sky  One  programmes  in  high  definition.

Sky News provides national and international news to viewers in the UK, Ireland and across the globe. The channel is broadcast unencrypted on Astra
satellites (see ‘‘Satellites’’ below), and distributed to viewers via cable and satellite networks in Europe, Africa, the Middle East and Asia. It is also
shown  on  cable  networks  in  the  UK  and  Ireland  and  on  DTT  as  part  of  the  Freeview  offering  in  the  UK.

Sky Sports News provides 24-hour national and international sports news coverage. It is currently available to our DTH subscribers, to subscribers to
ntl:Telewest’s  digital  cable  television  services,  subscribers  to  certain  other  smaller  cable  operators  and  in  the  UK  on  DTT  as  part  of  the  Freeview
offering.

Sky  Travel  is  a  travel  entertainment  and  retail  business  incorporating  four  travel  channels  and  a  web-site.  The  primary  channel,  Sky  Travel,
broadcasts travel entertainment and teleshopping programming and is currently available to our DTH subscribers, and on ntl’s digital cable television
services. Sky Travel programming also features on Sky Three, which broadcasts on DTH and on DTT as part of the Freeview offering. Sky Travel Extra
is a multiplex of Sky Travel and is available on DTH and ntl’s digital cable television services. Sky Travel +1 was launched in November 2004 as a
multiplex of Sky Travel and is available on DTH. Viewers of the teleshopping programming on Sky Travel Shop on DTH and users of the skytravel.co.uk
website  are  able  to  purchase  a  wide  range  of  flights,  hotels  and  holiday  packages  by  the  telephone  or  internet.

Flaunt, Bliss (formerly The Amp) and Scuzz are music channels currently available to our DTH subscribers and to subscribers to ntl’s digital cable
television  services.

In March 2004, we launched Sky Vegas Live, an interactive entertainment and gambling channel. We have renamed Sky Vegas Live as Sky Vegas 845
and  launched  Sky  Vegas  846.  Both  channels currently  broadcast  on  a  24  hour  per  day  basis  and  are  currently  available  to  our  DTH  subscribers.

Artsworld broadcasts arts oriented programming, including classical music, opera and dance. It is currently available to our DTH subscribers as part
of  certain  Basic  Packages.  Artsworld  is  simulcast  in  HD,  available  to  all  subscribers  to  our  HD  service.

Basic  Sky  Distributed  Channels

Our  agreements  with  the  owners  of  the  Sky  Distributed  Channels  typically  grant  us  the  exclusive  right  to  offer  these  channels  to  residential  DTH
subscribers  in  the  UK  and  Ireland.

We currently act as an agent for The History Channel, the Biography Channel and MUTV for the sale of these channels and their multiplexes (where
they exist) to cable operators in the UK and Ireland. We also have the exclusive rights to distribute, via DTH in the UK and Ireland, the Disney Channel,
its multiplex and Playhouse Disney. The owners of the Sky Distributed Channels generally sell their own advertising time on their channels, although
we  act  as  an  advertising  sales  agent  for  certain  of  these  channels  (see  ‘‘Advertising’’  below).

We offer Music Choice, a 24-hour digital audio service consisting of ten digital audio channels, to DTH subscribers. This is included in some of our
Basic  Packages.

Pay-Per-View

Our Sky Box Office service currently offers our DTH subscribers over 50 screens of television premieres of movies and occasional live sports and other
special events on a pay-per-view basis. We have acquired certain exclusive DTH rights from Hollywood and independent distributors, which enable
us to show their movies on Sky Box Office. Sky Box Office HD offers at least 10 movies each week in high definition on a pay-per-view basis. We also
offer  seven  screens  of  adult  movies,  between  10.00  pm  and  6.00  am,  to  our  DTH  subscribers  via  our  ‘‘18  Plus  Movies’’  service.

Following our purchase of exclusive rights to all of the four live television packages of FAPL football (for the seasons 2004/05 to 2006/07 inclusive),
50 additional live matches (over and above those matches broadcast on our Sky Sports channels) have been and are available on a pay-per-view
basis via our ‘‘PremPlus’’ service for the same seasons. We also wholesale PremPlus to ntl:Telewest, ntl Ireland, Chorus Communications (‘‘Chorus’’)
and  Video  Networks  Limited  (‘‘VNL’’),  as  well  as  a  number  of  smaller  cable  operators,  for  them  to  distribute  to  subscribers  to  their  respective
networks. Following the end of the 2006/07 season, we intend to broadcast all of the live matches for which we have the rights on our Sky Sports
channels,  and, to  cease  offering  the  ‘‘PremPlus’’  service.

We  also  retail  to  our  DTH  subscribers  eleven  third-party  adult  services  on  a  pay-per-night  basis.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

9

Distribution

We distribute our programming services directly to DTH subscribers through the packages described above. Cable subscribers, by contrast, contract
with cable operators, which in turn acquire the rights to distribute certain of the Sky Channels from us, which they combine with other channels from
third parties and distribute to their subscribers. DTT viewers must have either an integrated digital television set or an appropriate set-top box (see
‘‘Competition — Digital  Terrestrial  Television — Top  Up  TV’’  below).

As  at  30  June
(In  thousands)(1)

Distribution  of  Sky  Channels
DTH  homes
Cable  homes
Total  Sky  pay  homes
DTT  homes(2)

2006

2005

8,176
3,898
12,074
7,326

7,787
3,872
11,659
4,940

(1) Each  of  the  above  figures  includes  homes  that  receive  Sky  Channels  via  more  than  one  means  of  distribution.

(2) The number in respect of DTT homes consists of BARB’s estimate of the number of homes in the UK with access to Freeview services some of

which  will  subscribe  to  Top  Up  TV.

DTH Distribution

During fiscal 2006, there were 1,275,000 new subscribers to Sky digital, whilst DTH churn in that same period was 886,000 subscribers, resulting in
a net 389,000 increase in our DTH subscriber base for the fiscal year. DTH churn in total was 11.1% in fiscal 2006 (2005: 10.3%). We define DTH
churn as the number of DTH subscribers over a given period who terminate their subscription in its entirety, net of former subscribers who reinstate
their subscription in that period (where such reinstatement is within a twelve month period of the termination of their original subscription). In fiscal
2006,  we  derived  £3,154  million  (76%)  of  our  revenues  from  DTH  subscription  revenues  (2005:  £2,968  million).

As at 30 June 2006, we had a total of 8,176,000 DTH subscribers, with over 45% of subscribers taking the Sky World with Family Pack package (the
channel package option containing all of the Sky Premium Channels and the largest number of Sky Basic Channels and Sky Distributed Channels).

The  price  (inclusive  of  VAT,  where  applicable)  to  a  residential  DTH  subscriber  in  the  UK  and  Ireland  of  our  post  1  September  2005  basic  package
containing the largest number of basic channels (known as the ‘‘Entertainment Pack’’) is currently £21 and 030.50 per month respectively. The range
of prices (inclusive of VAT, where applicable) to a DTH subscriber in the UK and Ireland of taking the Entertainment Pack with Sky Premium Channels
(which  varies  depending  upon  the  number  of  Sky  Premium  Channels  taken)  is  currently  £32  to  £42.50,  and 046.50  to  064.50  respectively.

The prices (inclusive of VAT, where applicable) to a residential DTH subscriber in the UK and Ireland of our pre 1 September 2005 basic package
containing the largest number of basic channels (known as the ‘‘Family Pack’’) are currently £21 and 030.50 respectively (having ranged between
£18.50 and £21, and 026.99 and 030.50, respectively, since the beginning of fiscal 2004). The range of prices (inclusive of VAT, where applicable) to
a DTH subscriber of taking Sky Premium Channels with the Family Pack (which varies depending upon the number of Sky Premium Channels taken) in
the  UK  and  Ireland  are  currently  £30 — £42.50,  and  044.50 — 064.50,  respectively  (having  increased  in  stages  from  £27 — £38,  and  042 — 060,
respectively  at  the  beginning  of  fiscal  2004).

We also offer a number of our services to commercial DTH subscribers in the UK and Ireland under a range of contracts. The types of contract, and
the channels, which are available to any particular commercial subscriber depend primarily upon the type of business premises within which they
wish to show our services. Our commercial DTH subscribers include offices, retail outlets, hotels, pubs and clubs. Commercial DTH subscribers also
include those commercial subscribers that operate a SMATV system (for example in a hotel or office), who are considered as being one commercial
DTH subscriber, rather than a number of cable subscribers equal to the number of individual units to which the television signal is distributed. As at
30 June 2006, there were approximately 47,000 subscribers to our commercial DTH services in the UK and Ireland (including approximately 5,000
commercial  DTH  subscribers  operating  a  SMATV  system).

The majority of our UK DTH commercial customers are subscribers under our pubs and clubs subscription agreement. Under that agreement, the
subscription  prices  range  from  £66  to  £2,210  per  month  (exclusive  of  VAT).  In  Ireland,  prices  to  pubs  and  clubs  subscribers  range  from  0209  to
0474  per  month  (exclusive  of  VAT). We  have  recently  launched  Sky+  and  Sky  HD  subscription  services  to  our  commercial  subscribers.

Digital  Satellite  Reception  Equipment

UK

In order to receive our DTH service, subscribers are required to have a digital satellite system which includes a satellite dish and LNB (low noise block
converter),  a  digibox  and  a  remote  control.  We  have  worked  with  a  number  of  manufacturers  and  continue  to  work  closely  with  selected

10

manufacturers  to  develop  digital  satellite  digiboxes  based  upon  our  specifications.  Since  1999,  we  have  generally  offered  free  digital  satellite
systems  without  a  requirement  to  subscribe  to  one  of  our  services.

Standard installation for all DTH subscribers, during fiscal 2006 was, and is currently, free, whereas non-subscribers to our services taking up the
free  digibox  offer  (which  is  different  to  purchasing  our  freesat  proposition,  see  ‘‘Distribution — Free-to-view  Satellite  Proposition’’  below)  during
fiscal  2006  were,  and  currently  are,  charged  £120.

The  services  received  by  a  non-subscriber  taking  up  the  free  digibox  offer  depend  upon  the  number  of  unencrypted  services  and  free  encrypted
services available on the Astra satellite system, and also on whether they receive encrypted channels from third party broadcasters on a subscription
or  pay-per-view  basis.

We also offer our subscribers and non-subscribers the opportunity to purchase up to seven extra digiboxes or three Sky+ digiboxes for use at the
same residence as their original digibox, which enables them to watch different satellite programmes in different rooms at the same time using just
one satellite dish (known as ‘‘Multiroom’’). As well as the cost of the extra digibox (which is currently £49 for a digibox and £89 for a Sky+ digibox),
a monthly subscription charge of £10 is also payable by the subscriber for each additional digibox purchased. Standard installation of the additional
boxes has been free since 24 September 2004 (having been £60 from 1 July 2004 until that date). With each additional subscription the subscriber is
able  to  obtain  all  the  channels  included  in  his  or  her  subscription  package  for  the  original  digibox  on  one  extra  digibox.

During  fiscal  2006,  we  have  continued  to  offer  Sky+,  a  digibox  that  we  have  developed  which  contains  two  satellite  tuners  and  an  integrated
personal  television  recorder  allowing  programming  to  be  recorded  directly  on  to  a  hard-disk  contained  within  the  digibox.  This  enables  DTH
subscribers to watch one live satellite programme (or a previously recorded programme) while simultaneously recording another or to simultane-
ously record two programmes, to pause or rewind live television and to record automatically some series of programmes. Subscribers pay a one-off
fee for the Sky+ digibox, currently ranging from £89 to £199 (depending on the promotional offers that we frequently run). Standard installation for
the Sky+ digibox during fiscal 2006 was free for new subscribers and subscribers upgrading to Sky+ and taking a multiroom subscription, £60 for
existing  subscribers  upgrading  to  Sky+  without  taking  multiroom  subscription,  and  £120  for  non-subscribers.  From  1  July  2006,  both  new  and
existing  subscribers  pay  £60  for  standard  Sky+  installation.  Subscribers  also  pay  a  monthly  subscription  fee  to  use  the  Sky+  recording  features,
however,  if  a  subscriber  subscribes  to  two  or  more  Sky  Premium  Channels,  no  additional  monthly  subscription  fee  is  charged.

In May 2006, we launched our HDTV service. A television programme shown in high definition (‘‘HD’’) has approximately four times as much picture
information shown on the screen as programmes shown in standard definition. This service is available to customers who take a HD digibox (a new
version of the Sky+ digibox), a HD subscription and the relevant Sky digital subscription. This HD digibox is capable of decoding and showing both
standard definition channels and channels in the HDTV format, as well as having standard Sky+ features and providing access to our existing services.
Subscribers pay a one off fee of £299 for the HD digibox (provided they also take a Sky+ subscription, otherwise the cost is £399) and a monthly
subscription  fee  of  £10  for  the  HD  service  (in  addition  to  the  subscription  fee  for  the  package  of  channels  taken  and  the  subscription  fee  (if
applicable)  to  use  the  Sky+  recording  features).

Both digital satellite reception equipment and subscriptions to our DTH services are offered by us directly and through a variety of retailers. We also
provide installation and equipment repair services. In fiscal 2006, 1.0 million digital satellite reception systems were installed in the UK by or on
behalf  of  one  of  our  subsidiaries  (2005:  1.0  million;  2004:  0.8  million).

We have built digital transmission and uplink facilities and have developed (in conjunction with others on a commissioned or licensed basis) a digital
conditional  access  system,  customer  management  systems,  EPG  and  navigation  technology,  as  well  as  applications  and  online  return  path
infrastructure  to  permit  us  to  offer  interactive  television  services.

Ireland

In Ireland, both satellite equipment and subscriptions to our DTH services are offered directly by us and through a large number of Irish retailers.
Some  of  the  channels  offered  in  Ireland  differ  from  those  offered  in  the  UK.

At  30  June  2006,  there  were  approximately  427,000  DTH  subscribers  to  our  services  in  Ireland  (2005:  363,000).

Sky  Active

Our  DTH  service  allows  a  broadcaster,  such  as  ourselves,  to  develop  and  offer  its  viewers  enhanced  and  interactive  services.  We  offer  enhanced
broadcast applications behind a number of Sky Channels, including Sky Movies Active (behind our movie channels), Sky Sports Active (behind our
sports channels), Sky News Active (behind Sky News) and the interactive betting service available behind Sky Vegas 845 and Sky Vegas 846. We, and
other  broadcasters,  are  enhancing  our  channels  with  interactive  services  which  can  be  accessed  whilst  the  programming  on  the  channel  stays  in
view.  In  fiscal  2006,  we  derived  £91  million  of  Sky  Active  revenues  (2005:  £92  million).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

11

We  provide  an  interactive  television  platform  for  the  development  and  delivery  of  interactive  services.  The  platform  is  also  used  to  deliver  the
interactive services of third parties. We currently own and operate five stand alone interactive portals on our DTH platform (including the main Sky
Active  portal)  which  provide  access  to  a  broad  range  of  interactive  services  including  retail,  betting,  customer  services  and  games.

DTH viewers can access these interactive services by means of either stand-alone portals (our Sky Active portal being one of them) or in conjunction
with  certain  broadcast  channels.  Such  interactive  services  include  competitions,  voting,  messaging  services,  quizzes,  home  shopping,  games  and
betting,  some  of  which  relate  to  the  programme  content  being  shown  on  the  relevant  channel  at  the  time.

Sky Active (in common with other stand alone interactive portals) is currently offered free of charge to all DTH viewers and each viewer’s telephone
line is the return path for these interactive services via a modem in the digibox. We derive revenues through interactive services principally from
(1) premium rate telephone charges in connection with viewers’ usage of our services (such as pay-per-play games, voting and entries to quizzes);
(2) revenue sharing in e-commerce transactions (e.g. retailing or betting) completed on the platform; (3) advertising; and (4) tenancy and technology
fees  charged  to  content  providers  who  offer  services  by  means  of  the  platform,  including  licences  of  our  Wireless  Television  Mark-Up  Language
adapted for television browser technology and backend infrastructure to third party broadcasters on the digital DTH platform. In addition, interactive
revenues are earned from the digibox subsidy recovery charges (relating to the Group’s subsidy of the cost to customers of our digiboxes) which are
included  within  the  conditional  access,  access  control  charges  and  EPG  charges  made  to  customers  on  our  DTH  platform.

We  have  continued  to  develop  our  interactive  advertising  technology,  deploying  advertising  applications  from  July  2003  that  make  use  of  our
browser technology with a view to enabling a wider range of interactive advertising services to be offered. Since our launch of interactive advertising
in April 2000, over 1,000 interactive advertising campaigns have been broadcast by us and others via our DTH platform. In March 2004, we launched
the new browser Mini DAL (Dedicated Advertiser Location) template, and to date more than 147 Mini DALs have been broadcast via our DTH platform.

Third party channels (and third party stand alone interactive portals such as PlayJam, Teletext Holidays, Directgov, PlayMonteCarlo & Roulette and
NHS Direct Interactive) make use of the interactive potential of the digital DTH platform. Third party broadcasters such as the British Broadcasting
Corporation (‘‘BBC’’), ITV, Channel 4, five, Flextech, UK TV, Discovery, MTV, Nickelodeon, QVC, Cartoon Network, TV-X and the Disney Channel have
launched interactive services on our DTH platform, as have a number of third party providers of stand alone interactive services (which are separate
from those offered in conjunction with any television channel). Third party channels may offer such interactivity in conjunction with Sky Interactive or
provide  their  interactive  services  independently,  including  making  use  of  competing  interactive  infrastructures  connected  to  our  DTH  platform.

Sky  Bet

The Group offers a range of betting and gaming services under the ‘‘Sky Bet’’, ‘‘Sky Bet Vegas’’ and ‘‘Sky Vegas’’ brands in relation to which the
Group acts as a bookmaker. The Sky Bet fixed odds sports betting service is available across multiple platforms, including by means of Sky digiboxes
(including Sky+ digiboxes), by telephone and on the internet. An on-line casino, licensed in Alderney in the Channel Islands, is offered by us on the
internet. Sky Bet also continues to develop a range of popular fixed odds numbers betting products offered under its UK bookmaker’s permit on our
DTH platform, through both the Sky Vegas 24/7 games service and the Sky Vegas 845 and Sky Vegas 846 interactive television channels. In fiscal
2006, we derived £37 million of Sky Bet revenues (2005: £32 million). We take active measures to try to ensure that persons resident in the US do
not  participate  in  our  internet  gaming  and  betting  services.  Such  measures  include  geo-blocking  software  and  credit  card  checks.

Digital Subscriber Line (‘‘DSL’’) Distribution

Sky  By  Broadband

Sky By Broadband is a PC-application that provides access to Sky Sports and Sky Movies programming. Available Sky Sports content includes match
highlights, interviews, programme clips and Sky Sports News bulletins (‘‘Sky Sports Broadband’’). The equivalent Sky Movies service (‘‘Sky Movies
Broadband’’)  is  an  ‘on-demand’  service  that  provides  a  choice  of  titles  from  Hollywood  and  independent  distributors  and  enables  customers  to
legally  download  first  run,  library  and  made-for-television  movies  available  in  the  pay tv  licence  period  to  a  PC  registered  in  the  home.

DTH subscribers who subscribe to Sports Mix (therefore receiving both Sky Sports 1 and Sky Sports 2), and who have broadband internet access, are
able to access Sky Sports Broadband to their PC for free. DTH subscribers who subscribe to Movies Mix (therefore receiving both Sky Movies 1 and Sky
Movies  2),  and  who  have  broadband  internet  access,  are  able  to  access  Sky  Movies  Broadband  to  their  PC  for  free.

Video  Networks  Limited  (‘‘VNL’’)

We  began  offering  subscriptions  to  certain  of  the  Sky  Channels  to  households  connected  to  VNL’s  platform  in  August  2004.  VNL  distributes  pay
television  and  broadband  access  services  via  a  DSL  platform  that  it  has  established  in  Greater  London,  marketed  under  the  brand  ‘‘Homechoice’’.

We have entered into an agreement with VNL which gives us access to VNL’s platform to enable us to retail certain of the Sky Premium Channels to
customers  who  already  subscribe  to  VNL’s  services.  In  addition,  VNL  provides  us  with  certain  customer  management,  billing  and  sales  agency
services in respect of our subscribers receiving Sky Premium Channels via VNL’s platform. In return for these services, we pay VNL a fixed monthly
fee per subscriber who subscribes to a Sky Premium Channel on the VNL platform (as at April 2006 there were approximately 4,400 subscribers to
our  services  on  the  VNL  network).

12

Easynet

In  October  2005,  the  Group  made  a  recommended  cash  offer  for  the  entire  share  capital  of  Easynet  Group  plc  (‘‘Easynet’’).  The  offer  became
unconditional  in  all  respects  on  6  January  2006.  Easynet  was  de-listed  from  the  London  Stock  Exchange  in  February  2006  and  the  acquisition  of
Easynet  was  completed  on  10 March  2006.

Founded  in  1994,  Easynet  is  a  pan-European  networking  company,  providing  customers  with  IP  based  wide  area  network  solutions.  The  Easynet
network covers eight countries (UK, Spain, France, Germany, the Netherlands, Belgium, Italy and Switzerland) enabling companies to connect their
European  sites  to  a  high  quality,  secure  and  reliable  Multi-protocol  Label  Switching  (‘‘MPLS’’)  network.  Easynet  offers  a  portfolio  of  IP  services
including national and cross border IP virtual private networks (‘‘VPN’’), internet connectivity, carrier services, hosting and co-location in purpose
built  data  centre  facilities,  and  security  solutions.

In the UK, Easynet engages in local loop unbundling (‘‘LLU’’), placing its equipment in BT exchanges enabling it to offer differentiated services to
businesses,  consumers  and  wholesale  to  other  providers.  As  at  30  June  2006,  it  had 370  exchanges  ‘‘unbundled’’  covering  6.7  million  homes.

In  December  2004,  Easynet  launched  its  wholesale  LLU  offering,  LLUStream,  making  services  from  its  enabled  exchanges  available  to  telecom
carriers, ISPs and system integrators. In April 2005, UK Online, a subsidiary of Easynet, launched its consumer broadband offering. UK Online, had
approximately  37,000  subscribers  at  the  end  of 30  June  2006.

Sky  Broadband

In  July  2006,  we  announced  the  launch  of  Sky  Broadband,  our  broadband  internet  access  service.  The  service  is  available  to  all  of  our  DTH
subscribers.

For DTH subscribers covered by our broadband network, three different broadband products are available: Sky Broadband Base; Sky Broadband Mid;
and Sky Broadband Max. Sky Broadband Base is free (although subscribers have to pay a one off £40 connection fee) to DTH subscribers covered by
our broadband network, with download speeds of up to 2Mb/s and 2GB monthly usage. Sky Broadband Mid costs £5 per month (in addition to a one
off £20 connection fee) and offers download speeds of up to 8Mb/s and 40GB monthly usage. Sky Broadband Max costs £10 per month (with no
connection  fee)  and  offers  download  speeds  of  up  to  16Mb/s  and  unlimited  monthly  usage.

As at 27 July 2006, our broadband network covered approximately 28% of UK households. The network is expanding and we expect that it will cover
approximately  70%  of  all  UK  households  by  the  end  of  calendar  2007.

We  also  offer  Sky  Broadband  Connect  to  our  DTH  subscribers  who  are  not  covered  by  our  broadband  network.  Sky  Broadband  Connect  offers  an
equivalent service to Sky Broadband Mid and costs £17 per month (in addition to a one off £40 connection fee). As our broadband network expands,
Sky  Broadband  Connect  customers  will  be  offered  Sky  Broadband  Base,  Sky  Broadband  Mid  or  Sky  Broadband  Max  as  their  area  gets  covered.

Mobile Networks

Sky  By  Mobile  and  Sky  Mobile  TV

Sky By Mobile is a mobile phone application that provides access to Sky Sports, Sky News, Sky One and Sky Movies mobile content (alerts, live scores,
news,  statistics  and  video  clips).  It  is  available  at  no  extra  cost  to  Sky  World,  Sky  Sports  World,  and  Sky  Movies  World  subscribers  and  Sky  Bet
customers.  Customers  can  also  place  bets  and  manage  their  Sky  Bet  accounts  via  Sky  By  Mobile.  The  application  is  available  across  all  mobile
networks  to  customers  with  a  compatible  handset  with  mobile  internet  access  via  GPRS  or  3G.

In addition, Sky By Mobile customers who have Vodafone 3G, can subscribe to ‘‘Sky Mobile TV’’. Sky Mobile TV offers over 23 channels streamed
direct to the subscriber’s mobile phone, including Sky Sports News, Sky News, Sky One, Sky Movies, MTV, Discovery, National Geographic and others.
Sky  Mobile  TV  costs  subscribers  £5  per  month  and  can  also  be  bought  from  the  Vodafone  live!  3G  portal.

Cable Distribution

United  Kingdom

On  3  March  2006,  it  was  announced  that  Telewest  Global,  Inc  (having  been  renamed  NTL  Incorporated)  had  completed  a  merger  with  NTL
Incorporated (having been renamed NTL Holdings, Inc). It was announced that the combined company, incorporating both ntl and Telewest, the two
major  multiple  system  cable  operators  responsible  for  almost  all  of  the  UK  broadband  cable  systems,  will  operate  under  the  name  of  NTL
Incorporated.  The  combined  entity  is  also  referred  to  as  ntl:Telewest.  On  4  April  2006,  ntl:Telewest  and  the  Independent  Board  of  Virgin  Mobile
Holdings (UK) plc (‘‘Virgin Mobile’’) announced that they had reached agreement on the terms of a recommended offer to be made by ntl:Telewest to
acquire the entire issued and to be issued share capital of Virgin Mobile. On 4 July 2006, it was announced that the acquisition of Virgin Mobile by
ntl:Telewest had completed and that ntl:Telewest has also entered into an exclusive licence agreement with Virgin Enterprises Limited for the use of
the  Virgin  brand  for  ntl:Telewest’s  consumer  business.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

13

Currently the television services offered have not been harmonised across all the cable systems operated by ntl:Telewest but remain differentiated
according to whether they are provided by means of a former ntl cable system or a former Telewest system. ntl:Telewest continues to provide both
analogue and digital cable services across its cable systems and accounts for a substantial proportion of our wholesale revenues, which are revenues
derived  from  the  supply  of  Sky  Channels  to  UK  and  Irish  cable  platforms.  In  fiscal  2006,  we  derived £224 million  in  subscription  fees  from  cable
operators (2005: £219 million). We estimate that, as of 30 June 2006, ntl:Telewest subscribers represented approximately 99% of all cable television
subscribers  in  the  UK  (measured  by  reference  to  total  cable  subscribers,  as  reported  to  us  by  the  cable  operators).

UK  cable  subscribers  increased  in  fiscal  2006,  from  a  total  of  3,287,000  subscribers  to  3,294,000 subscribers  as  at  30  June  2006  (including
broadband,  narrowband  and  SMATV  subscribers)  of  whom  all  but  a  very  small  proportion  take  some  programming  from  us.

Cable  operators  pay  us  a  monthly  per  subscriber  fee  per  channel  in  respect  of  their  subscribers  to  the  Sky  Basic  Channels  and  a  monthly  per
subscriber fee per channel package for the Sky Premium Channels. Like the previous rate cards setting out our wholesale prices, the current rate card
allows cable operators to offer their customers any choice or combination of the Sky Premium Channels. The Sky Basic Channels are not included in
our current wholesale rate card and we negotiate separate commercial arrangements with each cable operator for the carriage of these channels.

ntl:Telewest currently carries versions of all of the Sky Premium Channels (including multiplex channels) and our PremPlus pay-per-view service on
its  digital  networks  (both  former  ntl  networks  and  former  Telewest  networks).  Distribution  of  Sky  Premium  Channels  to  ntl:Telewest’s  remaining
analogue cable subscribers is more limited. ntl:Telewest distributes all of the Sky Basic Channels other than Artsworld, Sky Travel+1, Sky Travel Shop
and the Sky Vegas channels on its former ntl digital networks, however only the Sky Basic Channels: Sky One and Sky News and Sky Sports News, are
distributed on the former Telewest digital networks. Both Sky One and Sky News are distributed on the former ntl and Telewest analogue networks.
Our current agreements with ntl: Telewest for the distribution of our channels are due to expire during calendar 2006, however, we expect to renew
these  agreements.

Most narrowband cable networks (these are generally smaller cable companies) have a more limited channel capacity than digital satellite or digital
cable  and  do  not  generally  carry  all  of  the  Sky  Channels.

Ireland

In  Ireland,  cable  subscriber  fees  for  the  Sky  Premium  Channels  are  charged  on  a  per  subscriber  per  channel  package  basis.  The  level  of  prices
charged  to  cable  operators  for  most  Sky  Channels  is  lower  than  in  the  UK.

At  30  June  2006,  there  were  approximately  604,000  (2005:  585,000)  cable  subscribers  (including  SMATV)  to  our  programming  in  Ireland.  We
currently have arrangements in place with ntl Ireland and Chorus, previously the two leading Irish cable operators but which were brought under the
common  ownership  of  Liberty  Global  Inc.  in  December  2005,  for  the  re-transmission  of  certain  of  the  Sky  Channels  to  their  subscribers.  Both  ntl
Ireland  and  Chorus  have  launched,  albeit  on  a  limited  basis,  digital  cable  services  in  Ireland.

DTT Distribution

We broadcast versions of three of our channels, Sky News, Sky Sports News and Sky Three (formerly Sky Travel), unencrypted free-to-air via DTT in
the UK. These channels are broadcast on a DTT multiplex for which the licence is held by National Grid Wireless (which owns and operates shared
wireless communications and broadcast infrastructure). The channels broadcast via DTT by us, together with a number of other channels broadcast
free-to-air  via  DTT  by  other  broadcasters,  are  marketed  to  consumers  under  the  generic  brand  ‘‘Freeview’’.

Free-to-view Satellite Proposition

In October 2004, we launched a new freesat proposition, offering purchasers access to over 270 free-to-view television and radio channels (including
regional  variants)  and  interactive  services,  without  a  monthly  subscription  fee.  Consumers  can  purchase  a  package  of  digital  satellite  reception
equipment, including a digital satellite viewing card and standard installation, for £150. The free-to-view channels on DTH include Sky News, and a
range of television and radio channels provided by the BBC and ITV. Access to the encrypted signals of Sky Three, Channel 4 and five is available as a
result  of  the  provision  of  a  digital  satellite  viewing  card  which  we  provide  as  part  of  the  package.  There  is  no  obligation  for  purchasers  of  this
proposition to subscribe to a pay television service; however, the proposition offers an easy upgrade path to a DTH subscription with us for those
customers  who  choose  subsequently  to  add  a  pay  television  service  to  their  viewing  options.

Emerging forms of Distribution

We  are  also  evaluating  various  other  possible  new  means  of  distributing  our  services  other  than  by  DTH,  cable,  DSL  and  DTT,  such  as  wireless
broadband  using  Wimax  or  other  similar  technologies,  mobile  TV  using  technologies  such  as  Digital  Audio  Broadcasting  (‘‘DAB’’),  Digital  Video
Broadcasting  for  Handhelds  (‘‘DVB-H’’),  MediaFLO  by  Qualcomm,  the  internet,  General  Packet  Radio  Service  (‘‘GPRS’’)  and  UMTS  (3G  mobile
telephony).

We also participate actively in the Digital Video Broadcasting (‘‘DVB’’) standardisation group both in the various working groups and at the level of
the  DVB’s  Steering  Board,  which  gives  us  early  exposure  to  other  emerging  technologies.

14

Seasonality

New  subscriptions  to  our  channels  have  tended  to  be  highest  in  the  second  quarter  of  our  fiscal  year,  the  pre-Christmas  period.  As  a  result,  our
marketing costs have tended to be highest in the second quarter of each fiscal year. There is no assurance that these trends will continue in the
future.

Marketing

The principal types of marketing used by us to promote our products and services are press (including both national and regional newspapers and
magazines), media inserts, door drops, direct mailings, outdoor activity (such as billboards and bus backs), on-air advertising on both national and
regional  radio  and  television  channels  (on  both  promotional  and  commercial  airtime),  outbound  calling,  on-line  advertising  on  both  third  party
websites and on sky.com, advertising in our customer magazine and point of sale advertising in retail outlets which sell our products and services.

Advertising

In  fiscal  2006,  we  derived  £342 million  of  our  revenues  from  advertising  sales  revenue  (2005:  £329  million).

We sell advertising for all of the 17 Sky Channels (as well as for their multiplexes) around all programmes that are broadcast on these channels,
irrespective of whether the programming was produced in-house or licensed from a third party. We also act as the advertising sales agent for certain
third  party  channels. We  sell  advertising  time  across  all  of  our  channels,  and  tailor  distribution  according  to  the  target  audience  an  advertiser  is
trying  to  reach,  but  can  sell  on  a  specific  channel  basis  where  requested.

According to BARB estimates, across all UK Multi-Channel Homes, our average share (for all of the Sky Channels) of commercial audiences (excluding
those of the BBC) for fiscal 2006 was 13.7%, a decrease from 15.0% at the end of the previous fiscal year. Our subscribers’ households tend to be
younger  and  more  affluent  than  the  average  UK  household  and  tend  to  over-represent  the  16-34  year  old,  ABC1  (i.e.  upmarket)  and  male
demographic  profiles  sought  by  many  advertisers.

In fiscal 2006, we launched a major new research tool, SkyView, which combines viewing data collected from digiboxes with data collected regarding
product purchase. It is intended to give advertisers a greater understanding of viewing patterns and how to target their consumers in homes that
subscribe  to  our  DTH  service.

Sponsorship

In  fiscal  2006,  we  derived  £28  million  from  sponsorship  revenue  (2005:  £24  million),  which  is  included  in  advertising  sales  revenue.

We  acquire  programme  sponsors  for  the  Sky  Channels  and  work  alongside  the  sales  teams  of  partner  channels  (such  as  National  Geographic
Channel,  Adventure  One,  The  History  Channel  and  Hallmark)  to  help  secure  broadcast  sponsors  for  their  channels.

Programme  sponsorship  is  defined  as  either  ‘‘title’’  sponsorship  (e.g.  ‘‘Ford  Super  Sunday’’  or  ‘‘Gillette  Soccer  Saturday’’)  or  ‘‘in  association’’
sponsorships  (e.g.  ‘‘The  Simpsons/Domino’s  Pizza’’  or  ‘‘24/Nissan’’).

According to our internal estimates and an independent report into the television sponsorship sector, our share (for all of the Sky Channels) of the
total  broadcast  sponsorship  business  conducted  in  the  UK  was  approximately  20%,  more  than  any  other  broadcast  sales  house,  other  than  ITV,
which  trades  with  approximately  45%  of  the  sector.

Competition

We are a channel provider, a distributor of television services and a DTH platform operator. We therefore compete with a number of communications
and  entertainment  companies  to  obtain  programming,  for  distribution,  for  viewers  and  for  advertising  sales.

Competition From Other Television Channels

The Sky channels compete with other television channels for the acquisition of programming, for viewers, for distribution and for advertising and
sponsorship  revenue.

In both the UK and Ireland, the television channels with the largest audience shares are the traditionally analogue terrestrial channels, which are
broadcast free-to-air. In the UK, these channels are BBC1, BBC2, ITV1, Channel 4 and five, while in Ireland these are RTE1 and Network 2, the Irish
language channel TG4, and the commercial channel TV3. In the UK, as well as being available via analogue terrestrial television, the five traditionally
analogue  terrestrial  channels  are  also  available  via  DTH,  cable,  DTT  and  DSL,  and,  in  the  case  of  DTH  and  DTT,  on  a  free-to-air  basis.

In addition to these channels we compete with both the Sky Distributed Channels and with other television channels broadcast via satellite, cable,
DTT and/or via DSL. These other channels may be broadcast by satellite free-to-air (either encrypted or unencrypted) or they may be independently-
retailed  pay  television  channels.  The  free-to-air  encrypted  and  unencrypted  channels  (which,  as  at  May  2006  amounted  to  more  than  270  digital

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

15

satellite  channels  (including  radio  services))  can  be  received  by  anyone  with  appropriate  satellite  reception  equipment  (including  the  necessary
conditional access equipment for the reception of encrypted channels) without payment of a subscription fee. Other than the digital satellite versions
of the traditionally analogue terrestrial channels, none of these channels individually has a viewing share in the UK that approaches the combined
Sky Channels’ share. However, the popularity of the non-Sky channels available on our DTH platform can make our DTH offering more attractive to
subscribers  and  potential  customers.

As at 30 June 2006, there were 26 encrypted digital satellite pay television channels for DTH reception retailed independently of us available on a
subscription basis, and 13 such channels available on a pay-per-view basis. Those channels available only on a pay-per-view, or a pay-per-view and
subscription  basis,  were  all  adult  channels  except  for  two  Setanta  Sports  pay-per-view  channels.

As we and other broadcasters all seek a range of attractive programming to attract viewers, in both the UK and Ireland, there have been, and may in
the future be, bidding competitions and/or regulatory intervention which could increase our programming acquisition costs, or which could mean
that certain programming in which we are interested may not be available to us. For example, in 2006, Setanta Sports secured the live audio visual
rights to two of the six available UK packages of FAPL football for the 2007/08 to 2009/10 seasons, for which we also bid. In addition, the PGA Tour
has  announced  a  six  year  deal  starting  on  1  January  2007  granting  Setanta  Sports  exclusive  live  rights  to  all  PGA  Tour  events.

Competition From Other Video Distributors and Video Distribution Channels

We compete in the distribution of video content to consumers with a range of other distributors and distribution channels. Such distributors may also
compete with us for the acquisition of programming rights. For example, in 2003, Vodafone UK and 3 UK secured the mobile rights to show near live
clips  of  FAPL  football  for  the  three  seasons  beginning  with  the  2004/05  season,  for  which  we  also  bid,  whereas,  in  2006,  we  outbid  the  mobile
operators for the mobile audio visual rights to FAPL football for three seasons beginning with the 2007/08 season. ntl:Telewest has been awarded
rights  to  offer  near  live  clips  of  FAPL  football  matches  over  the  internet  for  the  same  three  seasons.

Cable Operators

Cable  operators  compete  with  us  as  an  alternative  service  to  DTH  distribution  and  carry  the  majority  of  the  Sky  Channels.

In the UK, the principal cable operator is now ntl:Telewest (see Distribution, above), which was formed as a result of the merger of ntl and Telewest.
ntl:Telewest provides both analogue and digital cable services in the UK. ntl:Telewest continues to provide cable services using both the Telewest and
ntl brands. In Ireland cable television services are provided principally by UPC Broadband via its Chorus and ntl Ireland subsidiaries. ntl Ireland and
Chorus  offer  both  analogue  and  digital  cable  and  multipoint  microwave  distribution  system  (‘‘MMDS’’)  television  services  in  Ireland.

There  are  areas  in  the  UK  and  Ireland  where  it  may  not  be  economically  feasible  to  offer  cable  television  services,  including  some  rural  areas.
Equally, there are also certain areas in the UK and Ireland, such as conservation areas, where, due to planning and local regulations, DTH satellite
equipment  may  not  be  installed.  According  to  Ofcom,  cable  networks  currently  cover  approximately  50%  of  UK  homes,  whilst,  according  to  the
Commission  for  Communications  Regulation  (‘‘ComReg’’)  (the  national  communications  regulatory  authority  in  Ireland),  cable  and  MMDS  services
cover nearly 80% of Irish homes. Approximately 13% of UK homes currently subscribe to a cable television service, whilst approximately 40% of
Irish  homes  currently  subscribe  to  cable  and  MMDS  television  services.

In  January  2005,  ntl  and  Telewest  launched  Video-on-Demand  (‘‘VoD’’)  services  in  the  UK.  ntl’s  VoD  service  is  branded  ‘‘ntl  On  Demand’’,  whilst
Telewest’s service is branded ‘‘Teleport’’. Telewest rolled out Teleport to all its digital subscriber base in 2005. ntl:Telewest expects the roll out of
VoD  services  to  all  ntl  cable  subscribers  to  be  completed  by  2007.  The  cable  VoD  services  include  movie  and  television  programme  content,  and
provide  viewers  with  pause  and  rewind  functionality.  Digital  cable  subscribers  to  whom  the  services  are  available  do  not  need  to  upgrade  their
equipment to receive the services. Telewest has also launched TV Drive, a HD digibox which enables its customers to watch HD programmes and
movies  with  Teleport,  as  well  as  other  broadcasters’  HD  channels  available  on  cable.

Top Up TV

Top Up TV (which launched in March 2004) offers a pay television service via DTT. Top Up TV comprises five DTT video streams between 6pm and
6am, and four video streams at other times, on which programming from eleven digital channels is broadcast (for example, programming from one
digital television channel is broadcast on one of Top Up TV’s video streams between 6 am and midday, whilst programming from a different digital
television channel is broadcast on the same DTT video stream during other hours of the day). In June 2006, five announced it had bought two of Top
Up TV’s video streams, in order to broadcast two new television channels, which will, in the absence of other developments, reduce the capacity
available to Top Up TV. It is reported that Top Up TV intends to launch an on-demand video service (updated every night over the air to a Top Up TV
PVR)  in  the  autumn.

The  service  can  be  received  only  by  households  with  a  DTT  set-top  box  (or  an  integrated  digital  television  set)  which  has  conditional  access
technology within it, or with a Conditional Access Module (CAM) plugged into a set-top box (or integrated digital television set) which has a Common
Interface Socket. Common Interface Sockets are a mandatory feature on all integrated digital television sets; however, the majority of DTT set-top
boxes  that  have  been  sold  to  date  do  not  include  such  technology.

16

Home Videos and DVDs

Home video sales and rentals (including DVDs) have historically been strong in the UK. In addition to offering consumers an alternative source of
programming to terrestrial, cable and satellite television, the video window (which includes DVDs) for new films generally starts before both the pay
television  window  and  the  pay-per-view  television  window.  The  video  window  typically  commences  approximately  four  to  six  months  following  a
film’s UK cinema release. Currently, the pay-per-view television window generally commences two to three months later. We have, to date, been
able to develop a significant customer base for our pay-per-view services and movie channels, notwithstanding competition from the home video
industry  and  increased  competition  from  DVDs  which  may  increase  further  as  DVD  prices  fall,  electronic  sell-through  grows  and  a  new  High
Definition (HD) DVD standard emerges. HD-DVD was released in the US and Japan in the first half of 2006; there is no release date yet for the UK.

Free to air television services

It  is  likely  that  as  a  result  of  the  availability  of  free-to-air  television  channels  some  consumers  will  choose  to  take  such  free-to-air  services  in
preference to a pay television service. In the UK the principal sources of broadcast free-to-air television services are: analogue television services (see
‘‘Competition  from  other  Television  Channels’’  above),  Digital  Terrestrial  Television  (DTT)  and  Sky’s  freesat  proposition.

Freeview

In  the  UK,  free-to-air  channels  on  the  DTT  platform  are  marketed  under  the  ‘‘Freeview’’  brand.  There  are  over  40  television  channels  available
nationally  as  part  of  this  offering  (though  a  number  of  these  share  the  same  DTT  video  stream  at  different  times  of  the  day),  and  over  20  radio
channels.  There  are  also  several  television  channels  available  on  a  regional  basis  within  the  UK.

Freeview services are currently able to be received by around 75% of UK homes. It is anticipated that this will increase to around 98% of homes by
2012  as  analogue  television  broadcasting  is  discontinued  (‘‘digital  switchover’’)  progressively  in  different  regions  of  the  UK.  In  order  to  receive
Freeview  services  consumers  purchase  either  a  set  top  box,  which  is  relatively  inexpensive,  or  a  television  set  with  a  built  in  digital  tuner  (an
‘‘Integrated  Digital  TV’’,  or  ‘‘IDTV’’  ).  Digital  switchover  (see  below)  will  release  radio  spectrum  currently  used  to  broadcast  analogue  television
services, which may be used to expand the number of channels able to be carried on the DTT platform or may be allocated to allow HD services to be
offered.

Take-up  of  Freeview  services  has  grown  quickly  since  its  launch  in  October  2002.  According  to  BARB  estimates,  at  30  June  2006  there  were
7,326,000  homes  in  the  UK  with  access  to  Freeview  services.

There is currently no DTT service in Ireland. In 2004, the Irish Government commenced an evaluation of the options for the roll-out of a DTT network
in Ireland. As part of the process, in May 2006, it announced the commencement of the roll out of infrastructure for a pilot DTT service, indicating
that  the  pilot  network  is  expected  to  be  operational  by  mid-August  2006.  The  pilot  is  planned  to  continue  over  a  two  year  period  in  the  Dublin
region, and the Government has indicated that it should be seen ‘‘as a precursor to a national roll out’’. Details of the services to be provided as part
of  this  pilot  DTT  service  have  not  yet  been  announced.

Free-to-view  Satellite  Propositions

The introduction by us in October 2004 of our freesat proposition (see ‘‘Distribution — Free-to-view Satellite Proposition’’ above) has provided an
alternative  multichannel  television  service  to  households,  which  might  elect  to  take  up  such  service  instead  of  our  pay television  offerings.

In  September  2005,  ITV  announced  that  it  is  working  together  with  the  BBC  to  develop  a  free  digital  satellite  service  to  complement  Freeview,
entitled  ‘‘Freesat’’  which  was  to  be  operational  in  2006,  but  is  now  planned  for  autumn  2007.  ITV  announced  that  this  new  service  will  enable
viewers to access subscription free digital television via satellite and will be aimed primarily at people in the UK currently unable to access Freeview.

DSL networks

Broadband-enabled telephone lines, principally using DSL technology, are being used increasingly in the UK and Ireland to deliver video content to
consumers. This includes content delivered on an ‘‘on-demand’’ basis (for example, via the internet) and, to a lesser extent, broadcast content. It
also  includes  delivery  of  content  to  consumers’  PCs,  and  to  their  television  sets,  via  compatible  set  top  boxes.

The  increase  in  the  average  speed  of  internet  connections  and  the  emergence  of  new  codecs  such  as  MPEG-4  and  WM9  means  consumers  can
increasingly  download  video  over  the  internet.  Additionally,  the  use  of  peer  to  peer  technology  for  both  legitimate  and  illegitimate  video
downloading  is  growing.

DSL services have grown significantly in the UK in the recent past, both in terms of the number of providers, and the number of users. According to
BT, as at 31 March 2006, there were 7.9 million subscribers to DSL services in the UK. Only a very limited number of these subscribers currently use
these services for digital television. Although consumer broadband DSL access remains focused on the provision of internet access, two operators

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

17

developed  DSL  networks  with  the  capacity  to  deliver  digital  television  services  to  homes:  Kingston  Communications  in  Kingston-upon-Hull  (which
closed  its  TV  platform  in  April  2006)  and  VNL  in  parts  of  London  and  Stevenage.

The latest version of VNL’s service was launched commercially in May 2004 and offers access to a range of broadcast channels and video-on-demand
content,  including  movies  packaged  together  with  broadband  internet  access.  VNL  has  indicated  that  it  intends,  subject  to  raising  the  necessary
financing,  to  extend  its  DSL  platform  throughout  the  UK.

The  private  building  sector  has  launched  several  smaller  TV  via  DSL  networks  in  the  past  12  months.

According  to  Ofcom,  at  May  2006  48,545  television  homes  in  the  UK  were  viewing  television  via  a  DSL  platform.

We  are  also  aware  of  other  companies  continuing  to  look  at  TV  via  DSL  network  opportunities.  BT  has  announced  plans  to  launch  a  service  (BT
Vision)  which  will  enable  the  provision  of  video  content  via  DSL.  BT  Vision  is  due  to  launch  in  autumn  2006.  BT  Vision  will  enable  consumers  to
purchase a set top box which can receive and view on their television both DTT services via a household’s television aerial, and ‘‘on-demand’’ video
services  via  a  DSL  connection.  The  set  top  box  will  also  include  PVR  functionality.

Broadband

Following the launch of our broadband internet access service in July 2006, we compete with other providers of broadband internet access in the UK.
These primarily include BT, ntl:Telewest, AOL UK, Tiscali, Orange and the Carphone Warehouse. We also compete with providers of dial up internet
access,  including  BT,  ntl:Telewest,  AOL  UK,  Tiscali  and  Orange.  According  to  the  Office  of  National  Statistics  (‘‘ONS’’),  in  March  2006,  broadband
comprised 69% of internet subscriptions in the UK, with the remaining 31% being dial up. According to Point Topic, a broadband research company,
in  March  2006,  there  were  10.7  million  broadband  lines  in  the  UK,  of  which,  9.6  million  were  consumer  broadband  lines.

During  2006,  several  of  our  competitors  updated  or  relaunched  their  broadband  services:  in  April  2006,  the  Carphone  Warehouse  launched  its
broadband  service,  TalkTalk;  in  June  2006,  BT  announced  a  new  range  of  packages,  BT  Total  Broadband,  and  broadband  provider  Wanadoo  was
rebranded  Orange  by  parent  company  France  Telecom.

Average broadband download speeds continue to increase. Currently, our broadband service’s highest download speed is up to 16Mb/s, however, the
majority  of  rival  packages  do  not  currently  exceed  8Mb/s.

According to Point Topic, as at 31 March 2006, ntl:Telewest had the largest share of the UK consumer broadband market with 28.7%, followed by BT
with  19.6%.

Other Technologies

Other technologies, such as third generation cellular telephone networks (‘‘3G’’), provide additional means by which video content can be delivered
to viewers. All major cellular network operators in the UK and Ireland now offer 3G services to consumers. However, 3G services have yet to make a
significant impact. Although the volume of subscribers to 3 UK (who only operate a 3G mobile network) has shown strong growth (increasing to over
3.6  million  at  March  2006),  3G  penetration  amongst  more  established  operators  remains  low.

Following a trial period, BT has announced plans to launch a commercial mobile TV service (branded ‘‘BT Movio’’) in 2006. The service will use DAB-
IP technology and be offered to mobile network operators on a wholesale basis. Initially, the service will be available exclusively to subscribers of
Virgin  Mobile  (which  is  owned  by  NTL  Incorporated).

Digital Switchover

The UK Government has indicated that it intends to switch off the transmission of analogue terrestrial television in the UK between 2008 and 2012.
On switching off analogue transmission, the coverage of the core multiplexes of the existing DTT network (those carrying digital versions of the main
traditionally analogue terrestrial channels) will rise from its current level of approximately 73% to an estimated 98.5%. The licence conditions for
Channels  3,  4  and  5  require  those  channels  to  achieve  substantially  the  same  DTT  coverage  as  is  currently  achieved  in  analogue.  Following  a
consultation  on  planning  options  for  digital  switchover  which  took  place  in  February  2005,  Ofcom  issued  a  statement  in  June  2005  in  which  it
indicated that DTT coverage for the main analogue terrestrial channels should match the existing analogue core coverage of 98.5%. Switching off
analogue  terrestrial  transmission  will,  in  any  event,  enable  DTT  to  be  made  available  to  households  who  cannot  currently  receive  it.

In March 2006, the UK Government published a white paper entitled ‘‘A public service for all: the BBC in the digital age’’, in which it gave the BBC a
new  purpose  of  ‘‘building  digital  Britain’’.  In  particular,  it  proposes  that  the  BBC  will  be  required  to  replicate,  through  digital  switchover,
substantially  the  same  coverage  for  its  television  services  as  in  analogue  (98.5%),  provide  information  on  switchover  to  viewers,  and  help  to
implement  and  pay  for  schemes  to  assist  the  most  vulnerable  people  to  switch  from  analogue  to  digital  television.

Following analogue terrestrial transmission being switched off, all analogue households wishing to continue to receive television services will need
to convert to digital television. Current options for digital television reception are DTT, digital satellite via our DTH service (either as a subscriber, or
as a non-subscriber) or BBC’s and ITV’s proposed freesat service, and, in some areas, cable or DSL, as well as a combination of these services. There

18

may be other options for digital television available in the future. The extent to which households may choose another service in preference to our
DTH  service  is  difficult  to  predict.

Advertising

Our primary competitors for television advertising sales are ITV plc (formed by the merger of Granada plc (‘‘Granada’’) and Carlton Communications
plc  (‘‘Carlton’’),  which  completed  in  February  2004)  which  sells  advertising  on  ITV1,  ITV2,  ITV3,  ITV4,  and  ITV  Play,  Channel  4  (which  also  sells
advertising for E4, More 4 and Film Four and their multiplexes), five, Interactive Digital Sales (‘‘IDS’’) (which sells advertising on behalf of the UKTV
group of channels and the Flextech channels (Living, Bravo, Trouble and Challenge)), and Viacom Brand Solutions (‘‘VBS’’) (which sells advertising on
behalf of Viacom, MTV and Nickelodeon). In November 2003, the Contract Rights Renewal (‘‘CRR’’) remedy was introduced to protect media buyers
and advertisers from the increased market power enjoyed by the merged ITV. CRR allows media buyers and advertisers that contracted directly with
Carlton and Granada to renew the terms of their existing share deals without change and new advertisers to contract on fair and reasonable terms. In
addition, in respect of agreements that include a share commitment, the advertisers/media buyers are able to reduce the share committed to ITV
commensurate  with  any  decline  in  ITV’s  share  of  impacts  year  on  year.

Based  upon  the  latest  BARB  survey  estimates,  ITV1  and  Channel  4  were  available  to  approximately  25.1  and  25  million  television  homes,
respectively, in the UK (both digital and analogue), with approximately 92% of the estimated 25.3 million television homes in the UK receiving an
acceptable five terrestrial analogue signal. In addition, according to BARB survey estimates, as at June 2006, approximately 17.7 million UK homes
have access to satellite, cable, or digital terrestrial television. Both ITV1 and Channel 4 have a significantly greater overall UK television viewing share
than any individual Sky Channel. As a result of the ability of ITV1 and Channel 4 to reach almost all UK television homes, these channels are able to
generate  greater  advertising  revenues  than  we  do.  We  also  compete  with  the  Sky  Distributed  Channels  and  all  other  commercial  channels  for
television  advertising  sales.

Within UK Multi-Channel Homes, however, the Sky Channels in aggregate attract viewing levels which are comparable to some of the traditionally
analogue terrestrial channels. This suggests to us that, as the number of Multi-Channel Homes increases, our competitive position with respect to
advertising revenues may improve. Additional growth from the free-to-view offerings, Freeview and our freesat proposition, should also improve the
revenue  share  of  the  Sky  Channels  which  are  available  as  part  of  these  offerings.  The  Sky  Channels  jointly  have  an  overall  viewing  share  (within
Multi-Channel Homes) significantly greater than each of Channel 4 and five in those homes, although the Sky Channels’ combined viewing share is
still less than that of ITV1 in these homes. Based upon BARB surveys for the 52 weeks ended 30 June 2006, the viewing shares in UK Multi-Channel
Homes of the traditionally analogue terrestrial channels and the combined Sky Channels were, respectively, BBC1 19.5%, BBC2 6.9%, ITV1 18.1%,
Channel  4  8.3%,  five  5.1%,  and  the  Sky  Channels 8.9%  (of  which  Sky  One  accounted  for  20.6%  of  the  Sky  Channels’  viewing  share  (and  had  an
individual  viewing  share  of  1.5%)).  The  remaining  33.2%  of  viewing  in  UK  Multi-Channel  Homes  was  of  other  (non-Sky)  satellite,  cable  and  DTT
channels.

Technology  and  Infrastructure

We  control  access  to  DTH  channels  through  the  use  of  a  conditional  access  system,  VideoGuard  (see  ‘‘Encryption  of  Digital  Services’’  below). The
satellite reception equipment provided to DTH customers is owned by them (whether or not they are subscribers), except for certain aspects such as
the smart card (a credit card size plastic card containing a chip that provides conditional access functionality), some of the software in all digiboxes,
and a proportion of the hard drive capacity in some of the Sky+ digiboxes and HD digiboxes. All costs associated with the acquisition of subscribers,
including the cost of satellite reception equipment, are charged immediately to the income statement and are therefore not included within capital
expenditure.

Underpinning the EPG in the digibox is an operating system which we license from OpenTV, Inc. (‘‘OpenTV’’). The OpenTV operating system provides
a virtual machine interface which enables applications to be authored once, yet still be capable of running on all our different types of DTH digiboxes
once  the  application  is  downloaded  to  the  digiboxes.  This  simplifies  the  development  of  applications  for  the  digibox  and  ensures  universal
availability of services to all DTH digiboxes. The operating system in each digibox is licensed upon payment of a per digibox royalty by the digibox
manufacturer  to  OpenTV.

Encryption of Digital Services

VideoGuard is a conditional access technology which can be used to encrypt and decrypt digital television and audio services. We use it to control
DTH  viewers’  access  to  encrypted  satellite  non-subscription  channels  and  encrypted  digital  pay  and  pay-per-view  television  and  audio  channels
broadcast  on  digital  satellite  for  reception  in  the  UK  and/or  Ireland.

We use the VideoGuard technology and distribute smart cards in the UK and Ireland under an agreement with NDS Limited which expires in 2010,
but is renewable, at our option, for a further three years. NDS supplies smart cards and undertakes ongoing security development and other support
services  in  return  for  the  payment  of  fees  by  us.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

19

In conjunction with NDS, we maintain a policy of refining and updating the VideoGuard technology in order to restrict unauthorised DTH reception of
our  services.  We  take  appropriate  measures  to  counter  unauthorised  reception,  including  implementing  over-the-air  countermeasures  altering
authorised  smart  cards  in  a  manner  which  then  renders  counterfeit  smart  cards  obsolete  and  seeking  available  legal  remedies,  both  civil  and
criminal,  reasonably  available  to  us.  We  also  periodically  replace  smart  cards  in  circulation  with  smart  cards  containing  progressively  more
sophisticated technology. Such replacement has the effect of rendering useless smart cards then in circulation, whether genuine or counterfeit. The
first  periodic  replacement  of  digital  smart  cards  since  our  digital  launch  in  October  1998  was  successfully  completed  in  November  2003.

We are actively working with cable companies in the UK to investigate the use of any cable piracy devices. We believe that we have suffered a loss of
wholesale cable revenue as a result of the availability of cable piracy devices (in relation to both analogue and digital cable services). We are unable
to quantify this loss, including whether or not such loss is material. We have not (to date) invoiced any cable company in respect of such lost cable
revenues  and  therefore,  such  lost  revenues  have  not  been  recognised  within  our  consolidated  financial  statements.

ntl: Telewest (together with ntl Ireland in respect of certain Sky Channels) receives our signal via secure landlines. In respect of other operators, we
generally provide delivery to cable operators via satellite. To enable reception of the satellite signal, a smart card is located at the site of the cable
operator’s  feed  into  its  cable  transmission  system,  permitting  decryption  of  the  signal,  which  the  operator  in  turn  distributes  to  those  of  its
subscribers  who  are  authorised  and  equipped  to  receive  the  service.

Encryption of Channels Retailed by Third Parties

Any potential DTH broadcaster wishing to operate and independently retail an encrypted television service within the UK and Ireland needs either to
acquire  an  alternative  encryption  and  conditional  access  technology  from  someone  other  than  us,  and  build  its  own  decoder  base  capable  of
receiving transmissions encrypted using that technology, or, in respect of digital services, to contract with us for conditional access services in respect
of  access  to  the  installed  VideoGuard  decoder  base.

In addition to providing broadcast conditional access services, both for our own DTH offerings and those of third parties, we provide digital access
control  services  for  interactive  services  produced  by  us  and  others,  including  using  a  telephone  return  path  to  carry  out  transactions  between
suppliers  and  viewers.  These  broadcast  conditional  access  and  access  control  services  are  regulated  by  Ofcom.  See  ‘‘Government  Regulation —
Broadcasting  and  Telecommunications  Regulation — European  Union — Electronic  Communications  Directives’’.

Satellites

We contract for the majority of capacity on the satellite transponders that we use for digital transmissions for reception by both DTH viewers and
cable operators from SES ASTRA (‘‘SES’’), the operator of the Astra satellites. SES is 100% owned by SES GLOBAL, a Luxembourg company in which
the  Luxembourg  State  and  GE  Capital  hold  interests  of  11.58%  and  24.58%,  respectively,  with  the  balance  held  by  other  international  financial
institutions,  communications  groups,  institutional  and  private  investors  and  Luxembourg  public  institutions.  We  have  also  contracted,  via  an
agreement  with  BT,  for  capacity  on  four  transponders  on  the  Eurobird  satellite,  which  is  owned  and  operated  by  Eutelsat.

For the transmission of our DTH service, we have contracted for capacity on 31 transponders from SES on SES satellites Astra 2A, 2B and 2D. All but
seven of our digital transponder agreements (on SES satellites) are for a period of ten years with varying end dates between 2008 and 2011. We
have rights to extend certain of the initial contract periods. Four of the remaining seven transponder agreements have been extended; three of these
agreements now expire in 2017, and the fourth in 2015. The three remaining transponder agreements were entered into in calendar 2005 to provide
additional capacity to facilitate the launch of our HD service. These three agreements expire in 2020. The term of the agreement on the Eurobird
satellite  expires  in  2013.

We use some of the transponder capacity that we have contracted for the Sky Channels. Some transponder capacity (and in some cases all of the
capacity on a particular transponder) is sub-contracted to third parties for the transmission of other channels or services, including certain of the Sky
Distributed  Channels.

We have been designated a ‘‘non pre-emptible customer’’ under each of our transponder agreements. This means that, in the event of satellite or
transponder  malfunction,  our  use  of  these  transponders  cannot  be  suspended  or  terminated  by  SES  or  Eutelsat  in  favour  of  another  broadcaster
which has pre-emption rights over capacity in preference to some other customers. In addition, in the event of satellite or transponder malfunction,
we have arrangements in place with SES pursuant to which back-up capacity may be available for some of our transponder capacity based on an
agreed  satellite  back-up  plan.

We have also put in place disaster recovery plans in the event that we experience any significant disruption of our transponder capacity. To date, we
have not experienced any such significant disruption. However, the operation of both the Astra and Eutelsat satellites is outside our control and a
disruption  of  transmissions  could  have  a  material  adverse  effect  on  our  business,  depending  on  the  number  of  transponders  affected  and  its
duration.

Our transponder agreements with SES provide that our rights are subject to termination by SES in the event that SES’s franchise is withdrawn by the
Luxembourg  government.

20

Capital Expenditure Programme

In addition to the core capital expenditure on information systems infrastructure, broadcast infrastructure and new product development (which in
fiscal 2006 was £106 million and in fiscal 2005 was £72 million and is expected to be approximately £100 million per annum over the next two
years), we continue to invest in our infrastructure, properties and facilities, required to support our growth strategies, in accordance with the capital
expenditure programme of approximately £450 million over 4 years announced in August 2004. The capital expenditure programme includes further
investment  in  our  customer  management  (previously  referred  to  as  our  Customer  Relationship  Management  (‘‘CRM’’))  centres  and  systems,
increasing contact centre capacity, and building and/or acquiring new facilities and properties. We expect to finance the programme from operating
cash  flows.

In  addition,  in  July  2006,  we  announced  expected  capital  expenditure  of  approximately  £250  million  in  the  first  two  years  in  relation  to  our
broadband  network  and  services.

Capital expenditure on our customer management centres and systems and on our Advanced Technology Centre (‘‘ATC’’) is described in further detail
below. The remaining expenditures are required in order to service future subscriber growth more effectively, as well as maintain and enhance our
broadcasting  facilities.  In  fiscal  2005,  the  cost  incurred  in  relation  to  the  refurbishment  of  existing  properties  and  facilities  was  approximately
£75 million. Included in this cost was the acquisition of buildings at our Osterley campus, the creation of a Sky News Centre and the refurbishment of
new  office  headquarters.  In  fiscal  2006,  the  cost  incurred  in  relation  to  the  refurbishment  of  existing  properties  and  facilities  was  approximately
£16  million.

As is common with capital expenditure projects of this scale, there are risks that they may not be implemented as envisaged; or that they may not be
completed  either  within  the  proposed  timescale  or  budget;  or  that  the  anticipated  business  benefits  of  the  projects  may  not  be  fully  achieved.

The Customer Management Centres and Sky In-Home Service Limited

Our customer management centres are based in Scotland. The centres’ functions include the handling of orders from subscribers, the establishing
and maintaining of customer accounts, invoicing and revenue collection, telemarketing and customer service. These functions permit the centres to
play  a  key  role  in  both  customer  acquisition  and  customer  retention.  We  provide  customer  management  services  for  the  Sky  Channels,  the  Sky
Distributed Channels and for two third party channels, North American Sports Network and Setanta Sports. We also deliver customer services for
both our own, and certain third party, interactive television services, our telephony services, our video-streaming services, and the personal video
recorder  TiVo.

The  customer  management  centres  also  provide  the  distribution  of  ordered  customer  installations  into  Sky  In-Home  Service  Limited  which  then
provides nationwide installation and servicing of digital satellite reception equipment directly in customer homes. Sky In-Home Service Limited also
provides an aftercare service to the DTH subscriber base in relation to digital satellite reception equipment which is both in, and out of, warranty.

During the course of the last six fiscal years, we have invested more than £261 million in our customer management centres. This expenditure has
been focused principally on completely replacing the centres’ existing customer management and billing systems with new applications and also on
improving the existing physical infrastructure of the centres. The replacement of the customer management and billing systems was completed in
March 2006. We have now migrated all existing customer data onto the new applications. The cut-over to the new system was completed in two
phases, the first commenced on 1 September 2005 and related only to new customers. The second involved the migration of remaining customers,
commencing 30 March 2006. Both phases have been completed with minimal disruption to normal business operations and the applications are now
functioning  in  line  with  expectations.

Playout and Uplink Facilities

Our uplinking facility, located in Chilworth, England, provides primary uplinking capacity for our digital services to the Astra 2A, 2B and 2D satellites
as  well  as  Eutelsat’s  Eurobird  1  satellite.  This  is  backed  up  by  a  second  facility  which  was  completed  in  2003.

The majority of our television channels are played out from one of the buildings on our main site at Isleworth. The Isleworth-sourced channels are
fed  to  the  uplink  site  at  Chilworth  using  a  fibre  link,  which  is  backed  up  by  a  diversely  routed  secondary  link  in  case  of  any  malfunction  in  the
primary fibre route. This route passes through the second facility so that, in the case of Chilworth being unavailable, the services can be uplinked
directly from the second facility. In the event of failure of our primary playout site, we have alternative facilities available, though at the present time,
the restoration of services would not be immediate. However, we have completed, and brought into live use in the last fiscal year, the ATC which
provides a complete alternative playout facility. Over the course of the next 12 months, we will increase the amount of live operation carried out in
the  ATC  facility  and  deploy  server  based  playout  fully  across  both  playout  sites,  enabling  diversification  of  the  playout  of  our  channels.

For those third parties to whom we sub-contract transponder capacity, we usually have agreements in place to provide uplinking facilities as well.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

21

Minority  Equity  Investments

During the year we held 49% of the share capital of Mykindaplace Limited. In June 2006, we acquired the remaining share capital of Mykindaplace
Limited  for  cash  consideration  of  £4  million,  bringing  our  total  shareholding  to  100%.

In  September  2005,  we  disposed  of  our  35.8%  equity  interest  in  Music  Choice  Europe  plc  for  £1  million.

From September 2003, to March 2005, we held 50% of the share capital of Artsworld Channels Limited. In March 2005, we acquired the remaining
50%  of  the  share  capital  of  Artsworld  Channels  Limited  for  cash  consideration  of  £1  million,  bringing  our  total  shareholding  to  100%.

In  November  2004,  we  disposed  of  our  49.5%  investment  in  Granada  Sky  Broadcasting  Limited  (‘‘GSB’’)  for  £14  million.

In  March  2004,  we  disposed  of  our  20%  interest  in  QVC  (UK),  operator  of  QVC — The  Shopping  Channel  for  £49  million.

In  August  2003,  we  sold  our  9.9%  equity  interest  in  Chelsea  Village  plc,  the  parent  company  of  Chelsea  Football  Club,  for  £6  million.  In  October
2003, we sold our 9.9% equity interest in Manchester United PLC, with whom (together with Granada Media Group Limited) we hold an interest in
the MUTV Limited joint venture, for £62 million. Leeds United PLC, the parent company of Leeds United football club, in which we hold a 9.1% stake,
went  into  administration  in  March  2004.

CORPORATE  RESPONSIBILITY

The  Group  has  developed  a  two-tier  Corporate  Responsibility  governance  structure.  At  a  board  and  executive  level,  the  CR  Steering  Group
(‘‘CRSG’’)  provides  leadership  and  drives  corporate  responsibility  practices.  The  CRSG  comprises Senior  Executives  and  two  non-executive  Board
Directors  and  meets  quarterly.  The  CRSG  is  supported  by  a  taskforce  of  senior  operational  managers  that  works  to  embed  responsible  business
practices  throughout  the  Group.

The management of environmental issues is overseen by two working groups, Energy and Waste, which report to the CRSG. Other groups are in place
to oversee health and safety and human resources policy, and Sky’s employees can communicate their views on corporate responsibility via the Sky
Forum  of  elected  Sky  employees.

The Group runs an annual risk workshop on corporate responsibility issues and maintains a corporate responsibility risk register. The Group also
undertakes consultation with stakeholders that assists in corporate responsibility risk identification. The Group is a member of the FTSE4Good Index
and the Dow Jones Sustainability Index and is included in the Global 100 Most Sustainable Companies index and the Business in the Community
Top 100 ‘Companies That Count’ Index. The annual Corporate Responsibility Review provides full details of corporate responsibility activities. This
information  can  also  be  found  on  the  web  at  www.sky.com/responsibilities.

Customers

Offering the best choice in entertainment to our customers — entertainment that is great quality, great value, flexible and simple to use — is central
to the Group’s customer offering. The Group has technology to control access including parental control features. The Group has also implemented its
Code of Practice for Interactive Gambling, developed with GamCare, an organisation that promotes responsible gambling. Accessibility to program-
ming  is  provided  through  on-screen  subtitling,  audio  description  and  signing.

Environment

In  May  2006,  the  Group  announced  it  had  become  the  world’s  first  major  media  company  and  one  of  the  first  FTSE  100  companies  to  be
CarbonNeutral.  The  Group  has  set  targets  for  reducing  its  energy  consumption,  carbon  dioxide  (CO2)  emissions,  waste  and  water  consumption.
Progress  against  these  targets  will  be  documented  in  the  Group’s  Corporate  Responsibility  Review  to  be  published  later  in  the  year.

Community  investment

The Group continues to align its community investment activities to the wider goals of the business and its customers and utilises its brand, platform
and technology in community investment. Current initiatives include Living for Sport; Make a Difference, the staff community involvement scheme;
and  the  three  year  charity  partnership  with  the  Chicken  Shed  Theatre  Company.

PEOPLE

Organisation

At Sky we aim to offer the best choice in entertainment to our customers — entertainment that is great quality, great value, flexible and simple to
use. This relies on our employees, who contribute their ideas, knowledge and skills to help make this happen. To ensure we keep delivering to our
customers we need to attract and retain the very best talent, and help them to deliver to their full potential. We do this by developing our employee
proposition  and  brand  which  is  distinctive.  It  focuses  on  making  Sky  a  great  place  to  work — challenging,  innovative  and  fun.

22

Sky is committed to developing a flexible, motivated and resilient workforce which supports its business goals. To achieve this, we aim to align the
culture,  organisational  development,  recognition  and  reward  to  the  Group’s  business  strategy  and  values.  We  are  also  committed  to  providing  a
culture of opportunity for our employees. Our values are embedded in everything we do for our people and are designed to engage our employees.
These  values  provide  clarity  on  how  we  achieve  our  goals  and  deliver  our  customer  experience.

Sky is a place where everyone can contribute. We are dedicated to ensuring that no one is subjected to less favourable treatment because of their
age,  gender,  gender  reassignment,  sexual  orientation,  race,  religious  beliefs,  marital  status  or  disability.  We  value  the  same  diversity  within  our
business  as  we  do  in  our  content  and  services,  and  provide  a  culture  of  enterprise  and  opportunity  for  all.

While we strive to make opportunities equal for all our employees we recognise the particular needs of the disabled community. Applications for
employment  by  disabled  persons  are  always  fully  considered  bearing  in  mind  the  aptitudes  of  the  applicant  concerned.  Assistance  is  offered  to
applicants during the process to accommodate any disabilities. Those attending for interviews are asked whether any assistance is required, whether
that  would  be  in  the  form  of  the  timing  or  physical  adjustments  to  the  space  in  which  the  interview  takes  place.

All new employees are asked again to identify whether they have any particular needs that should be accommodated in the work place to assist with
any potential disabilities. This information is kept under annual review and staff are asked on an annual basis to self identify any disability which
would require adjustments to be made to their workspace. This is undertaken on a voluntary basis. In addition, our process for managing absence
means early Occupational Health intervention where absences become long term or are frequent. This enables us to discuss at an early stage with
those who may have developed a disability any necessary steps for rehabilitation for return to work, or ongoing adjustments to their workplace on
their  return.

We  believe  in  equal  opportunity  for  all  employees,  regardless  of  race,  sex,  sexual  orientation,  age  or  disability.  We  offer  a  broad  range  of
development  opportunities  both  on  and  off  the  job,  and  development  feedback  through  a  Performance  Development  Review  Process.

The  average  monthly  number  of  full-time  equivalent  persons  employed  by  the  Group  during  the  year  was 11,216  (2005:  9,958).

Involvement

The views of Sky people are important and valuable. We have a variety of ways in which we encourage the involvement of our people in helping to
shape  Sky’s  future.

The Sky Forum is an elected group of 70 employees who communicate and represent the views and ideas of all employees, and consult on health
and safety. Issues ranging from the work environment and practices to training and development are discussed at the Forum. Forum members are
also  included  in  focus  groups  such  as  Corporate  Responsibility,  and  in  department  focus  groups  to  improve  a  range  of  areas,  from  products  to
teamwork. The Chief Executive Officer, other Senior Executives and other managers regularly attend Forum meetings to talk about Sky’s strategic
priorities.

In  March  2006,  Sky  hosted  the  second  ‘What’s  Next?’  event  for  500  employees,  outlining  our  vision  and  strategy  for  growth.  The  event  was  the
beginning  of  a  Sky-wide  cascade  of  information  and  materials  about  Sky’s  goals  and  our  focus  on  customers.

In May 2006, we again asked all our employees to share their opinions in a Group-wide People Survey, the results of which will be used to develop
plans  and  initiatives  going  forward.

We  encourage  our  employees  to  get  involved  in  the  community  through  the  ‘Make  a  Difference’  programme.  This  includes:

) Sky  Volunteers — an  opportunity  for  employees  to  develop  new  skills  and  be  paid  for  up  to  16  hours  working  for  a  cause  they  believe  in;

) Sky  Givers — where  employees  make  a  regular  donation  to  charity  via  payroll,  and  Sky  matches  the  donation;  and

) Sky  Fundraisers — where  employees  undertaking  a  fundraising  activity  are  given  match-funding  for  their  chosen  charity.

Reward

The Group offers an attractive and competitive reward and benefits package. This includes the BSkyB Pension Plan, life cover and disability benefits,
the Sharesave scheme, a healthcare plan and complimentary Sky+ for all employees. Awards under the Management Long Term Incentive Plan share
scheme are made to selected employees. The Sky Choices programme allows employees to make significant tax and National Insurance savings in
areas  such  as  childcare  payments  and  a  bicycle  for  travel  to  work.  The  Sky  Benefits  Extra  programme  offers  negotiated  discounts  on  a  variety  of
products  and  services  for  Sky  employees.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

23

Recognition

In  September  2005,  Sky  launched  its  first  annual  recognition  awards  ‘Team  Sky’  that  enabled  all  employees  to  nominate  and  acknowledge  their
colleagues  for  demonstrating  the  Sky  values  of  being  tuned  in,  inviting,  irrepressible  and  fun.  This  encouraged  people  to  learn  more  about  Sky’s
values  and  demonstrate  behaviour  which  reflected  them.

Training  and  development

Our training and development portfolio includes an introduction programme, including a health and safety e-learning module; workplace training; a
management  essentials  programme  for  all  managers;  and  coaching,  leadership,  broadcasting  and  professional  skills  development.  We  also  had  a
major  roll  out  of  HD  training  in  2006  with  over  1,200 employees  trained  in  this  area.

We  offer  Sky  News  and  Finance  traineeship  schemes,  and  support  our  employees  in  working  towards  external  qualifications — including  modern
apprenticeships  and  SVQ  qualifications.

Externally,  the  Group  is  represented  at  board  level  on  Skillset  and  within  the  TV  Sector  Skills  Committee,  which  develops  training  strategy  and
development opportunities across the industry, has worked with the Broadcasting Standards Training Regulator to create an appropriate evaluation
grid  for  the  industry  for  training  identified  in  the  TV  Skills  strategy,  and  has  served  on  the  Diploma  Development  Partnership  to  help  shape  the
design of the Creative and Media Diploma for 14-19 year olds. Additionally, Sky has developed partnerships with media-based academic and training
bodies,  schools  and  colleges  to  provide  guidance  and  support.

We have started an International Work Experience Development Programme where high performing individuals are able to gain experiences in other
organisations  globally  for  1-2  weeks  and  return  with  information  and  skills  to  share  with  colleagues.

At Sky, employees also have the opportunity through ‘Sky Talent’ to develop careers in television presenting or programme writing. In 2006, Sky’s
employees  were  again  offered  the  opportunity  to  broaden  their  potential  and  win  either  of  these  categories.  Sky  presenters,  producers  and
programme commissioning specialists make up the judging panel, and winners will be offered TV presenting courses, slots on Sky programmes or
the  development  of  their  programme  idea  with  an  independent  production  company.

Occupational  Health

We continue to foster a culture of safety and wellbeing amongst all employees. We have strengthened support services and health and wellbeing
initiatives  and  include  safety  responsibilities  in  job  descriptions.

Sky’s Occupational Health team has worked collaboratively with the Sky Forum to ensure matters of health, safety and wellbeing are addressed. We
have revitalised interest in a range of wellbeing subjects using an ‘Employee Health and Wellbeing’ guide which was distributed to all employees,
along  with  the  launch  of  a  new  wellbeing  intranet  site  for  all  Sky  employees  to  access  health-related  information  easily.

The Group has also launched a new 24/7 employee assistance programme, as well as a comprehensive external confidential website that provides
access  to  health  information  and  fact  sheets  on  a  wide  range  of  topics.  We  also  provide  free  counselling  and  continue  to  provide  stress  risk  and
workstation  assessments.  We  have  people  working  a  range  of  shifts,  whom  we  proactively  support  by  increasing  employees’  and  managers’
knowledge  about  the  different  demands  that  working  shifts  brings.

We began a programme to offer each engineer the option of a personalised health assessment with a feedback profile to help target problem areas.

Communication

We are continually seeking ways of engaging with our employees, which ensures we focus on the issues that matter to the business and our people.
The key focus of our communication is to share the business vision and goals in a way which involves our people. The recent ‘What’s Next?’ event
gave  500  leaders,  communicators  and  key  contributors  the  opportunity  to  meet  over  200  Sky  customers  directly  and  hear  what  really  matters  to
them.  This  was  the  beginning  of  a  cascade  on  Sky’s  vision  and  goals  to  all  our  people.

Along with the Sky Forum, which enables two-way communication between management and people at all levels from across Sky, we communicate
through a variety of channels to reach our diverse locations and job roles, including the Group’s employee magazines ‘Vision’ and ‘Digitalk’ (for Sky
engineers);  our  re-launched  intranet;  global  e-mails;  leadership  forums;  and  department  road  shows.

RISK  FACTORS

This section describes the significant risk factors affecting our business. These should be read in conjunction with our long-term operating targets,
which are set out in ‘‘Financial Review — Introduction — Overview and Recent Developments’’. These risks could materially adversely affect any or all
of our business, financial condition, prospects, liquidity or results of operations. Additional risks and uncertainties of which we are not aware or
which we currently believe are immaterial may also adversely affect our business, financial condition, prospects, liquidity or results of operations.

24

Our  business  is  heavily  regulated  and  changes  in  regulations,  changes  in  interpretation  of  existing  regulations  or  failure  to  obtain  required
regulatory  approvals  or  licences  could  adversely  affect  our  ability  to  operate  or  compete  effectively.

We  are  subject  to  regulation  primarily  under  UK  and  European  Union  legislation.  The  regimes  which  affect  our  business  include  broadcasting,
telecommunications,  competition  (anti-trust),  gambling  and  taxation  laws  and  regulations.  Relevant  authorities  may  introduce  additional  or  new
regulations applicable to our business. Our business and business prospects could be adversely affected by the introduction of new laws, policies or
regulations or changes in the interpretation or application of existing laws, policies and regulations. Changes in regulations relating to one or more
of  licensing  requirements,  access  requirements,  programming  transmission  and  spectrum  specifications,  consumer  protection,  taxation,  or  other
aspects of our business, or that of any of our competitors, could have a material adverse effect on our business and the results of our operations.

The  European  Commission’s  investigation  into  the  joint  sale  of  broadcasting  rights  to  FAPL  football  matches  concluded  with  the  European
Commission’s  adoption,  in  March  2006,  of  a  decision  rendering  certain  commitments  offered  by  the  FAPL  to  the  European  Commission  legally
binding. The commitments are to remain in force until June 2013 and relate to the auction of media rights by the FAPL for the 2007/08 to 2009/10
seasons  and  its  subsequent  auction  of  rights.  The  commitments  provide,  among  other  things,  for  the  FAPL  to  sell  live  TV  rights  in  six  balanced
packages, with no one bidder being allowed to buy all six packages, and for packages to be sold to the highest standalone bidder. The Group has
been  awarded  four  of  the  six  packages  of  rights  to  show  live  coverage  of  FAPL  football  matches  in  the  UK  for  the  2007/08  to  2009/10  seasons.

The  Commission’s  decision  is  binding  on  the  FAPL  for  the  duration  of  the  commitments,  but  does  not  bind  national  competition  authorities  or
national courts. The decision does not address competition issues which may arise from contracts for rights in relation to FAPL matches from the
2007/08 seasons onwards; any such issues could be assessed separately under the competition rules at either European or national level. We are not
yet  able  to  assess  whether,  or  the  extent  to  which,  these  developments  will  have  a  material  effect  on  the  Group.

We cannot assure you that we will succeed in obtaining all requisite approvals and licences in the future for our operations without the imposition of
restrictions which may have an adverse consequence to us, nor that compliance issues will not be raised in respect of our operations conducted prior
to  the  date  of  this  filing.

We  operate  in  a  highly  competitive  environment  that  is  subject  to  rapid  change  and  we  must  continue  to  invest  and  adapt  to  remain  competitive.

We face competition from a broad range of companies engaged in communications and entertainment services, including cable television providers,
digital  and  analogue  terrestrial  television  providers,  telecommunications  providers,  internet  service  providers, home  entertainment  products
companies,  betting  and  gaming  companies,  companies  developing  new  technologies  and  other  suppliers  of  news,  information,  sports  and
entertainment, as well as other providers of interactive services. Our competitors increasingly include communication and entertainment providers
who  are  offering  services  beyond  those  with  which  they  are  traditionally  associated,  either  through  engaging  in  new  areas  or  due  to  the  trend
towards convergence of the means of delivery of different communication and entertainment services. Our competitors include organisations which
are publicly funded, in whole or in part, and which fulfil a public service broadcasting mandate. Were such mandate to be changed, this could lead to
an  increase  in  the  strength  of  competition  from  these  organisations.  Although  we  have  continued  to  develop  our  services  through  technological
innovation and in licensing, acquiring and producing a broad range of content, we cannot predict with certainty the changes that may occur in the
future which may affect the competitiveness of our businesses. In particular, the means of delivering various of our (and/or competing) services may
be subject to rapid technological change. Our competitor’s positions may be strengthened by an increase in the capacity of, or developments in, the
means  of  delivery  which  they  use  to  provide  their  services.

Viewers  with  a  Sky+  digibox  (or  any  other  personal  video  recorder)  or  viewers  of  on-demand  programming  may  choose  not  to  view  advertising
including that on Sky Channels and Sky Distributed Channels. We therefore cannot assure you that our advertising revenues will not be negatively
impacted by this behaviour. We also cannot assure you that advertising revenues for Sky Channels currently offered on other platforms will not be
negatively  impacted  in  the  future  by  the  offering  of  similar  devices  by  other  operators.

Our ability to compete successfully will depend on our ability to continue to acquire, commission and produce, programming content that is attractive
to our subscribers. The programme content and third party programme services we have licensed from others are subject to fixed term contracts
which will expire or may terminate early. We cannot assure you that programme content or third party programme services (whether on a renewal
or otherwise) will be available to us at all or on acceptable financial or other terms (including in relation to technical matters such as encryption,
territorial limitation and copy protection). Similarly, we cannot assure you that such programme content or programme services will be attractive to
our  customers,  even  if  so  available.

The future demand and speed of take up of our DTH service, and our proposed broadband and telephony services will depend upon our ability to
offer  them  to  our  customers  at  competitive  prices,  competitive  pressures  from  competing  services  (which  include  both  paid-for  and  free-to-air
offerings), and our ability to create demand for our products and to attract and retain customers through a wide range of marketing activities. The
future demand and speed of take up of our services will also depend upon our ability to package our content attractively. In addition, we operate in a
geographic  region  which  has  experienced  sustained  economic  growth  for  a  number  of  years.  The  effect  of  a  possible  slowdown  in  the  rate  of
economic growth and/or a decline in consumer confidence on our ability to continue to attract and retain subscribers, is uncertain. We therefore

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

25

cannot assure you that the current or future marketing and other activities we undertake will succeed in generating sufficient demand to achieve our
operating  targets.

On 3 March 2006, it was announced that ntl and Telewest had completed a merger. On 4 July 2006, it was announced that the acquisition of Virgin
Mobile by ntl:Telewest had completed. ntl:Telewest has also entered into an exclusive licence agreement with Virgin Enterprises Limited for the use of
the  Virgin  brand  for  ntl:Telewest’s  consumer  business.  At  this  stage,  we  are  not  yet  able  to  assess  whether  the  merger  of  ntl  and  Telewest,  the
acquisition by ntl:Telewest of Virgin Mobile, or the rebranding of the ntl:Telewest consumer business under the Virgin brand, will have a material
effect  on  our  business.

We  cannot  guarantee  that  the  anticipated  implementation  and  operation  of  our  broadband  services  and  network  will  be  fully  achieved,  including
within  the  proposed  timescale  or  budget.

Following our acquisition of Easynet in January 2006 for £223 million, in July 2006, we announced the launch of our broadband service, to include
capital expenditure investment in our broadband network and services of approximately £250 million in the first two years. It is intended that our
broadband network, which currently covers 28% of UK households, will be expanded to cover approximately 70% of all UK households by the end of
calendar 2007. In common with other projects of this scale, there is a risk that the implementation and future operation of our broadband services,
and operation and expansion of our broadband network, may not be carried out as currently envisaged, including within the proposed timescale or
budget.

Our  business  is  reliant  on  technology  which  is  subject  to  the  risk  of  failure,  change  and  development.

We are dependent upon satellites which are subject to significant risks that may prevent or impair proper commercial operations, including defects,
destruction or damage, and incorrect orbital placement. If we, or other broadcasters who broadcast channels on our DTH platform, were unable to
obtain sufficient satellite transponder capacity in the future, or our contracts with satellite providers were terminated, this would have a material
adverse effect on our business and results of operations. Similarly, loss of the transmissions from satellites that are already operational, or failure of
our  transmission  systems  or  uplinking  facilities,  could  have  a  material  adverse  effect  on  our  business  and  operations.

We are dependent on complex technologies in other parts of our business, including our CRM systems, broadcast and conditional access systems,
advertising sales, supply chain management systems and our telecoms network infrastructure, including WAN, LLU, CISCO core IP network, Marconi/
Alcatel  optical  network  and  complex  application  servers.

In terms of the delivery of our broadcast services, we are reliant on a third party telecommunications infrastructure to distribute the content between
Osterley  and  our  primary  and  secondary  uplink  sites  at  Chilworth  and  Fair  Oak.

In  addition,  our  network  and  other  operational  systems  are  subject  to  several  risks  that  are  outside  our  control,  such  as  the  risk  of  damage  to
software  and  hardware  resulting  from  fire  and  flood,  power  loss,  natural  disasters,  and  general  transmission  failures  caused  by  a  number  of
additional  factors.

Any  failure  of  our  technologies,  network  or  other  operational  systems  or  hardware  or  software  that  results  in  significant  interruptions  to  our
operations  could  have  a  material  adverse  effect  on  our  business.

There is a large existing population of digital satellite reception equipment used to receive our services, including digiboxes and ancillary equipment,
in which we have made a significant investment and which is owned by our customers (other than the smart cards and the software in the digiboxes,
to which we retain title). Were a significant proportion of this equipment to suffer failure, or were the equipment to be rendered either redundant or
obsolete by other technology or other requirements or by the mandatory imposition of incompatible technology, or should we need to or wish to
upgrade  significantly  the  existing  population  of  digiboxes  and/or  ancillary  equipment  with  replacement  equipment,  this  could  have  a  material
adverse  effect  on  our  business.

The  deployed  digiboxes  contain  finite  memory  resources  that  are  used  by  the  operating  system  and  other  software  components  such  as  the
conditional  access  system,  EPG,  and  interactive  applications.  We  have,  to  date,  been  able  to  carry  out  software  downloads  from  time  to  time  to
reconfigure the memory utilisation in these digiboxes in order to accommodate additional and increasingly complex services. If this course of action
was not available to us, we may be limited in our ability to upgrade the services available via our digiboxes, such as interactive services and the EPG.

Failure  of  key  suppliers  could  affect  our  ability  to  operate  our  business.

We are reliant on a consistent and effective supply chain to meet our business plan commitments and to continue to maintain our network. A failure
to meet our requirements or delays in products from suppliers, discontinuance of products or services, or deteriorating support quality, may impact
on  our  ability  to  deliver  our  products  and  services.  No  assurance  can  be  made  that  a  broad  economic  failure  or  decline  in  quality  of  equipment
suppliers  in  our  industry  will  not  occur.  Any  such  occurrence  could  have  a  material  adverse  effect  on  our  business.

We use a series of BT Openreach products within our LLU plans. These are the colocation space and associated facilities to house the central office
equipment (co-mingling), backhaul circuits to connect that equipment to our network (BES) and finally individual copper lines that go between the

26

central office equipment and the end user’s house (SMPF/MPF lines). We purchase these from BT Openreach under terms and conditions outlined
within the Ofcom Telecoms Strategic Review (‘‘OTSR’’) settlement between Ofcom and BT. The OTSR settlement stipulates that we buy these products
on a fully equivalent basis when compared to other operators who supply broadband, telephony and network products and services. Ofcom has set
up an ‘‘Equivalence of Access Board’’ whose role is to monitor and ensure that all Equivalence of Input requirements under the OTSR Settlement are
being enacted. Despite the requirements of the OTSR Settlement, failure by BT Openreach to provide its products to us on a fully equivalent basis
could  have  a  material  adverse  effect  on  our  business.

We  are  reliant  on  encryption  and  other  technologies  to  restrict  unauthorised  access  to  our  services.

Direct  access  to  our  services  via  DTH  is  restricted  through  a  combination  of  physical  and  logical  access  controls,  including  smart  cards  which  we
provide  to  our  individual  DTH subscribers.  Unauthorised  viewing  and  use  of  content  may  be  accomplished  by  counterfeiting  the  smart  cards  or
otherwise overcoming their security features. A significant increase in the incidence of signal piracy could require the replacement of smart cards
sooner than otherwise planned. We continue to work with our technology suppliers to ensure that our encryption and other protection technology is
as resilient to hacking as possible, however, there can be no assurance that it will not be compromised in the future. We are reliant also upon the
encryption or equivalent technologies employed by the cable and other platform operators for the protection of access to the services which we make
available.

Our network and other operational systems rely on the operation and efficiency of our computer systems. Although our systems are protected by
firewalls,  there  is  a  risk  that  our  business  could  be  disrupted  by  hackers  or  viruses  gaining  access  to  our  systems.  Any  such  disruption,  and  any
resulting  liability  to  our  customers,  could  have  a  material  adverse  effect  on  our  business.

We  undertake  significant  capital  expenditure  projects,  including  technology  and  property  projects.

In July 2006, we announced expected capital expenditure of approximately £250 million in the first two years in relation to our broadband network
and  services.  In  August  2004,  we  announced  an  incremental  capital  expenditure  programme  of  approximately  £450  million,  which  was  to  be
incurred  over  four  years  in  support  of  our  growth  strategy.  This  expenditure  is  in  addition  to  core  capital  expenditure,  which  is  expected  to  be
approximately £100 million per annum. As is common with capital expenditure projects of this scale, there is a risk that they may not be completed
as envisaged, either within the proposed timescale or budget, or that the anticipated business benefits of the projects may not be fully achieved.

We,  in  common  with  other  services  providers  that  include  third  party  services  which  we  retail,  rely  on  intellectual  property  and  proprietary
rights,  including  in  respect  of  programming  content,  which  may  not  be  adequately  protected  under  current  laws  or  which  may  be  subject  to
unauthorised  use.

Our  services  largely  comprise  content  in  which  we  own,  or  have  licensed,  the  intellectual  property  rights,  delivered  through  a  variety  of  media,
including broadcast programming, interactive television services, and the internet. We rely on trademark, copyright and other intellectual property
laws  to  establish  and  protect  our  rights  in  this  content.  However,  we  cannot  assure  you  that  our  rights  will  not  be  challenged,  invalidated  or
circumvented or that we will successfully renew our rights. Third parties may be able to copy, infringe or otherwise profit from our rights or content
which  we  own  or  license,  without  our,  or  the  rightsholder’s,  authorisation.  These  unauthorised  activities  may  be  more  easily  facilitated  by  the
internet. In addition, the lack of internet specific legislation relating to trademark and copyright protection creates an additional challenge for us in
protecting  our  rights  relating  to  our  on-line  businesses  and  other  digital  technology  rights.

We  generate  wholesale  revenues  from  a  limited  number  of  customers.

Our wholesale customers, to whom we offer the Sky Channels and from whom we derive our cable revenues, have comprised principally ntl and
Telewest. On 3 March 2006, it was announced that ntl and Telewest had completed a merger. On 4 July 2006, it was announced that the acquisition
of Virgin Mobile by ntl:Telewest had completed. Economic or market factors, or regulatory intervention, or a change in strategy by ntl:Telewest as it
relates to the distribution of our channels, may adversely influence the wholesale revenue we receive from ntl:Telewest, which may negatively affect
our  business.

We  are  subject  to  a  number  of  medium  and  long-term  obligations.

We are party to a number of medium and long-term agreements and other arrangements (including in respect of programming and transmission, for
example, our transponder agreements) which impose financial and other obligations upon us. Were we unable to perform any of our obligations
under  these  agreements  and/or  arrangements,  it  could  have  a  material  adverse  effect  on  our  business.

GOVERNMENT  REGULATION

We  are  subject  to  regulation  primarily  in  the  UK  and  the  European  Union.  The  regimes  which  affect  our  business  include  broadcasting,
telecommunications  and  competition  (anti-trust)  laws  and  regulation.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

27

Broadcasting  and  telecommunications  regulation

UK

Communications Act 2003

The Communications Act 2003 (the ‘‘Communications Act’’) forms the basis of the communications regulatory regime in the UK which is enforced by
a single unified regulator, Ofcom (which replaced the five previous regulatory bodies responsible for the sector, including the Office of Telecommuni-
cations  (‘‘Oftel’’)  and  the  Independent  Television  Commission  (‘‘ITC’’)).

Spectrum

Under the Communications Act Ofcom is introducing a new system for the management of spectrum. This is intended to enhance the efficiency of
spectrum  use  through  liberalisation  of  use  and  trading  in  spectrum,  whilst  protecting  the  quality  of  spectrum.  This  new  regime  may  include  a
voluntary system of Recognised Spectrum Access (‘‘RSA’’) which would afford some protection from interference for satellite downlinks and would
include a charging mechanism for the use of relevant spectrum. Ofcom has announced that it intends to consult the public on the application of RSA
to  satellite  downlinks,  for  which  no  date  is  currently  set.

Ofcom  review  of  public  service  broadcasting

Ofcom  has  undertaken,  under  the  Communications  Act,  a  review  of  public  service  broadcasting.  In  September  2004,  Ofcom  published  its  second
report on this review in which it considered the position of public service broadcasting after digital switchover. In the report, Ofcom makes a number
of  proposals,  one  of  which  is  the  creation  of  a  ‘‘Public  Service  Publisher’’  (‘‘PSP’’),  a  new  publicly-funded  service,  which  Ofcom  considers  would
ensure a continued plurality in the provision of public service broadcasting. Ofcom published its final report on this review in February 2005 in which
it  expanded  on  the  PSP  concept.

Ofcom  considers  that  the  PSP  would  require  around  £300  million  funding  a  year.  It  contemplates  three  possible  sources  of  funding  for  the  PSP:
general taxation, an enhanced television licence fee, or a tax on the turnover of UK licensed broadcasters. It is therefore possible, if the Government
and Parliament were to accept the PSP proposition and fund it under the broadcaster tax model, that the Group would be required to contribute to
such  funding.

The Government has confirmed (in the white paper entitled ‘‘A public service for all: the BBC in the digital age’’ published in March 2006) that a
review of whether there is a case for providing funding to recipients beyond the BBC (such as Ofcom’s proposed PSP) will take place towards the end
of  the  process  of  digital  switchover  with  the  option  of  conducting  an  earlier  review  before  2010  (see  ‘‘Competition — Digital  Switchover’’  section
above).

Our Television Services Licences

The  broadcasting  services  provided  by  us  are  currently  regulated  by  Ofcom  as  Television  Licensable  Content  Services  (‘‘TLCS’’),  Digital  Television
Programme  Services  (‘‘DPS’’),  and  Digital  Television  Additional  Services  (‘‘DAS’’)  pursuant  to  the  Broadcasting  Act  1990,  as  amended  and
supplemented  by  the  Broadcasting  Act  1996  (together,  the  ‘‘Broadcasting  Acts’’)  and  the  Communications  Act.

We and our broadcasting joint ventures each currently hold a TLCS licence for each of our respective channels and for a number of other broadcasting
services, including our EPG on digital satellite. A TLCS licence permits a channel to be broadcast on cable, DSL or satellite but does not confer on a
TLCS  licensee  the  right  to  use  any  specified  satellite,  transponder  or  frequency  to  deliver  the  service.  TLCS  licences  are  granted  for  an  indefinite
duration (for so long as the licence remains in force) and new licences are issued by Ofcom if certain minimum objective criteria are met. We have
also been issued a DPS licence, which is required for the distribution of our channels via DTT, and a DAS licence for the distribution of other services
(including  Sky  Text)  on  DTT.

Ofcom  Powers

In common with all television licences issued by Ofcom, our licences impose on us an obligation to comply with the Codes and Directions issued by
Ofcom  from  time  to  time.  The  Codes  include  requirements  as  to  impartiality  and  accuracy  of  news  programming,  requirements  as  to  harm  and
offence and the portrayal of sex and violence, and restrictions on the quantity and distribution of advertisements. Ofcom’s Broadcasting Code came
into force in July 2005 replacing the six Codes it inherited from the ITC and other legacy regulators (the Broadcasting Standards Commission (‘‘BSC’’)
Code on Fairness and Privacy, the BSC Code on Standards, the ITC Programme Code, the ITC Code of Programme Sponsorship, the Radio Authority
(‘‘RA’’)  News  and  Current  Affairs  Code  and  Programme  Code,  and  the  sponsorship  rules  contained  in  the  RA  Advertising  and  Sponsorship  Code).
Ofcom has residual powers in relation to the regulation of the content of broadcast advertising. It has devolved this responsibility to the Advertising
Standards Authority, a self regulatory body. In May 2006, Ofcom published a new Cross Promotion Code, replacing the previous ITC Code. The rules
contained in the new Ofcom Code are designed to ensure cross-promotions on television are distinct from advertising (which is subject to rules on
maximum per hour minutage) and to inform viewers of services likely to be of interest to them as viewers. The new Code allows broadcasters only to
promote ‘‘broadcasting-related services’’ in promotional airtime subject to the requirement that the promotion is provided for no consideration. The

28

new Code provides non-binding guidance that no consideration will be presumed to have passed where the promoting channel has a shareholding of
30%  or  more  in  the  promoted  channel  (or  vice  versa).  The  new  Code  also  contains  additional  rules,  applicable  only  to  ITV1,  Channel  4  and five,
requiring all references to digital retail television services or digital television broadcasting platforms to be on an equal and impartial basis. The new
Code  came  into  effect  on  10  July  2006.

Ofcom may revoke a licence in a range of circumstances, including licence breach, in order to enforce the restrictions contained in the Broadcasting
Acts (as amended by the Communications Act) on the ownership of media companies, or in the event that the characteristics of the licensee change
so  that  it  would  not  be  granted  a  new  licence.  In  addition,  the  amended  Broadcasting  Acts  prohibit  ‘‘disqualified  persons’’  from  holding  certain
licences. Disqualified persons include any bodies whose objects are wholly or mainly of a political nature and advertising agencies. Religious bodies
are prohibited from holding certain licences but can seek Ofcom’s prior approval to hold other types of licences (including a TLCS or DPS licence).

Media  Ownership

The UK’s rules in respect of media ownership, which are contained in the Broadcasting Acts and the Communications Act, currently preclude us (for
as long as the Group is ultimately owned as to over 20% by News Corporation or another member of the same group) from acquiring more than a
20% interest in any Channel 3 licence (which covers the 15 regional ITV1 licences and GMTV). Certain restrictions also apply to the ownership of local
radio businesses by persons that own local newspapers in the same area (or to persons who are connected to such persons). There are also certain
restrictions on the ownership of multiple radio multiplex licences. The Communications Act has also introduced a ‘‘plurality’’ test for media mergers
(see ‘‘Competition (Anti-trust) Law — UK Competition Law Regime — Enterprise Act 2002 — Mergers’’ below). In April 2006 Ofcom published guidance
on  ‘‘the  definition  of  control  of  media  companies’’.  This  guidance  sets  out  the  matters  which  Ofcom  will  take  into  consideration  when  assessing
‘‘control’’  in  this  context,  and  the  procedure  it  will  follow  when  investigating  whether  ‘‘control’’  exists.

Digital  Terrestrial  Television

The Broadcasting Act 1996 established a framework for DTT broadcasting in the UK. Certain ‘‘multiplex’’ frequencies are currently used to transmit
public  service  and  other  channels.  In  August  2002,  the  ITC  confirmed  its  conditional  decision  to  award  three  multiplex  licences  to  the  BBC  and
National  Grid  Wireless  Limited  (formerly  Crown  Castle  UK  Limited)  for  an  initial  twelve  year  term.  As  part  of  an  agreement  with  National  Grid
Wireless  Limited,  we  have  agreed  to  supply  versions  of  three  channels,  namely  Sky  News,  Sky  Sports  News  and  Sky  Three  (as  well  as  Sky  Text),
unencrypted  free-to-air  via  the  DTT  platform  marketed  under  the  brand  ‘‘Freeview’’  (see  ‘‘History  and  Development  of  the  Group  and  Business
Overview — Distribution — DTT Distribution’’ above). When these multiplex licences were awarded in 2002, Ofcom included a requirement in three of
the six multiplex licences that all of the services they carry ‘‘shall be provided on a free to air basis save with the prior consent of Ofcom’’. This ‘‘free
to air only’’ restriction was contained in the licences for multiplex B (operated by BBC Free to View Ltd) and multiplexes C and D (both operated by
National  Grid  Wireless  Limited).  Sky’s  services  are  currently  carried  on  multiplex  C.  Following  consultation  earlier  this  year,  in  April  2006  Ofcom
published a statement concluding that the ‘‘free to air only’’ restriction is no longer necessary and so can be removed from the relevant licences, in
response  to  a  request  from  the  relevant  multiplex  licence  holder.

Listed  Events — Limits  on  Exclusive  Distribution  Rights

The Broadcasting Act 1996 (as amended by the Communications Act) provides that no UK broadcaster may undertake the exclusive live broadcast of
certain sporting or other events of national interest designated by the Secretary of State from time to time (‘‘listed events’’), whether on a free-to-air
or  subscription  basis,  without  the  previous  consent  of  Ofcom.  The  effect  of  these  rules  is  that  many  leading  sports  events  cannot  be  shown
exclusively live on pay television in the UK. In August 2004, Ofcom published a consultation on a draft Code on listed events which largely seeks to
formalise the listed events regime as previously applied by the ITC. Ofcom has not yet published the final Code. In September 2005, the Secretary of
State  for  Culture,  Media  and  Sport  indicated  that  a  review  of  listed  events  is  likely  to  take  place  around  2008/09.

A list of designated events in Ireland has also been defined, under the Irish Broadcasting (Major Events Television Coverage) Act 1999 (Designation of
Major Events) Order 2003. The effect of these rules is that many leading sports events cannot be shown exclusively live on pay television in Ireland.
In  early  2006,  the  Irish  Government  conducted  a  review  of  its  list  of  designated  events;  in  April  2006,  it  announced  that,  following  consultation
undertaken  as  part  of  this  review,  it  did  not  propose  to  make  any  changes  to  its  list.

Television Access Services

The  Communications  Act  prescribes  certain  annual  targets  for  television  access  services  (subtitling,  audio  description  and  signing)  broadcasters’
licensed channels must meet. Ofcom has set out its guidance on broadcasters’ compliance with these requirements in its Code on Television Access
Services  which  applies  to  all  licensed  channels.  Under  this  Code,  Ofcom  requires  broadcasters  to  provide  quarterly  returns  to  Ofcom  reporting  on
their licensed channels’ compliance over the previous quarter; Ofcom then publishes quarterly reports on broadcasters’ compliance. In 2005, all of
Sky’s channels met their relevant access services targets. In the first quarter of 2006, all of Sky’s channels exceeded their relevant targets, except Sky
Box Office for audio description, in relation to which we explained to Ofcom that, as the targets are designed to be measured against transmission
time  on  linear  services,  the  targets  do  not  truly  reflect  the  commitment  made  to  access  services  on  programming  broadcast  on  pay-per-view

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

29

services, and that around 25% of titles on Sky Box Office had actually been audio described. Ofcom has not advised us that, in relation to the Sky
Box  Office  service,  any  remedial  measures  are  necessary.

In June 2006, Ofcom consulted on a review of its Code on Television Access Services: it did not propose any significant changes to the provision and
reporting  of  subtitling  and  audio  description  but,  in  relation  to  signing  (and  in  light  of  evidence  it  had  received  that  signing  on  television  is  not
meeting the needs of sign language users), Ofcom has proposed consulting further on possible alternative options to the present signing targets set
per channel. Sky indicated its support for such a further review in its response to this consultation. Ofcom has not yet published the outcome of the
present  consultation.  At  this  stage,  the  Group  is  unable  to  ascertain  the  outcome  of  this  consultation  process.

Our Telecommunications Licences

We operated under a number of class licences under the Telecommunications Act 1984 in relation to the technical side of our transmissions until
25 July 2003, when these class licences were revoked by the Communications Act and replaced with authorisations or continuation notices. The most
important of these relate to conditional access, EPGs and access control services for digital transmissions. These are discussed further in the context
of  the  UK’s  implementation  of  European  Union  legislation  (see  ‘‘European  Union — Electronic  Communications  Directives’’  below).

Broadband  and  Telephony

As a Communications Provider under the Communications Act, the Group is regulated in relation to the supply of broadband internet access services
and public telephony services. All Communications Providers are subject to a set of basic conditions (the ‘‘General Conditions of Entitlement’’): in
relation  to  the  provision  of  electronic  communications  services  (which  includes  the  provision  of  broadband  internet  access  services  and  public
telephony  services),  these  conditions  include  the  following:

) a  requirement  to  ensure  that  any  end-user  can  access  the  emergency  services

) a  requirement  to  support  number  portability  for  customers  wishing  to  switch  to  or  from  another  network  provider

) a  requirement  that  customers  are  offered  contracts  that  satisfy  certain  minimum  standards

) a  requirement  to  ensure  that  any  end-user  can  access  directory  enquiry  and  operator  assistance  services

) a  requirement  to  publish  up-to-date  price  and  tariff  information

) a  requirement  to  provide  accurate  billing,  itemized  on  request  from  each  customer

) a  requirement  to  publish  codes  of  practice  concerning  the  services  provided  and  the  handling  of  customer  complaints  and  resolving  disputes.

As a network operator, Easynet is also subject to requirements to negotiate network interconnection, to comply with relevant compulsory standards
and to take all reasonable steps to maintain (to the greatest extent possible) the proper and effective functioning of its public telephone network.

The Group has published a Code of Practice dealing with Sky Talk products, services and customer care procedures, and a Code of Practice concerning
the sales and marketing practices for the Sky Talk telephony service. The Group will also publish a Code of Practice dealing with customer complaints
procedures  for  the  provision  of  Sky  Broadband  and  has  also  signed  up  to  the  industry-led  Broadband  Service  Provider  Migration  Code  of  Practice
which establishes a process for the switching of broadband customers between ISPs. The Sky Talk and Sky Broadband services are registered with the
telecommunications  ombudsman  service  Otelo.

Ofcom can also impose various specific conditions on Communications Providers under the Act, for example where a provider has been determined
as having significant market power (which equates with the competition law concept of dominance). The only such specific conditions to which we
are currently subject relate to call termination services (to ensure that calls originated on one fixed network can be terminated on all other fixed
networks): we are required under a specific condition to provide fixed geographic call termination services on Easynet’s network on fair, reasonable
and  non-discriminatory  terms.  The  same  condition  is  applied  to  all  operators  of  fixed  public  electronic  communications  networks  in  the  UK.

Any breach of these conditions could result in Ofcom issuing a direction against us to rectify the breach, and/or lead to the imposition of a fine or,
ultimately,  to  the  suspension  of  the  Group’s  right  to  provide  such  electronic  communications  services.

The Group is a member of the Internet Watch Foundation which provides a UK hotline for users to report potentially illegal content, specifically child
abuse  images  hosted  anywhere  in  the  world  or  content  hosted  in  the  UK  which  is  either  criminally  obscene  or  could  incite  racial  hatred.

The European Commission has proposed, as part of its current consultation, to extend certain terms of the Television Without Frontier Directive to
‘‘non-linear’’ services (see European Union — The Television Without Frontiers Directive below), which could result in the Group being required to meet
certain  standards  in  relation  to  the  provision  of  ‘‘non-linear’’  content  relating  to  the  protection  of  minors  and  human  dignity.

30

Betting  and  Gaming

We  carry  out  our  betting  and  gaming  activities  through  two  Group  companies,  Hestview  Limited  (‘‘Hestview’’)  and  Bonne  Terre  Limited  (‘‘Bonne
Terre’’). Hestview carries out its betting activities under a UK bookmaker’s permit issued in accordance with the Betting, Gaming and Lotteries Act
1963 and is regulated by the (UK) Gambling Commission. When the new Gambling Act 2005 is brought into force (expected to take place in calendar
2007)  Hestview  will  be  required  to  operate  under  the  new  act.

Bonne  Terre,  a  company  registered  in  Alderney,  carries  out  its  gambling  activities  under  a  licence  granted  by  the  Alderney  Gambling  Control
Commission  under  the  terms  of  The  Gambling  (Interactive  Gaming)  (Alderney)  Ordinance  2001  and  is  regulated  by  that  body.

European  Union

The Television Without Frontiers Directive

The EC Television Without Frontiers Directive 1989 (‘‘TWF Directive’’), as revised in 1997, sets forth basic principles for the regulation of television
broadcasting activity in the European Union. The UK has adopted a variety of measures to give effect to the requirements of the TWF Directive. The
European Commission is responsible for monitoring compliance and has authority to initiate infringement proceedings against Member States which
fail  to  implement  the  TWF  Directive  properly.

The European Commission is currently consulting on the provisions of the TWF Directive and put forward proposed legislation to amend the TWF
Directive in December 2005. A principal issue is whether to extend the scope of the TWF Directive, which currently only applies to broadcasting, to
include all audiovisual content delivered by electronic means (but excluding private communications). This could mean that ‘‘non-linear’’ services
(such  as  services  delivered  using  the  internet)  would  be  required  to  meet  certain  minimum  standards  including  in  relation  to  the  protection  of
minors  and  human  dignity,  and  certain  (limited)  restrictions  in  relation  to  advertising  (notably  concerning  alcohol  advertising  and  advertising  to
minors  and  prohibiting  ‘‘surreptitious’’  advertising).  Other  issues  for  consultation  include  stricter  monitoring  and  enforcement  of  the  certain
programme and independent production quotas; new provisions in relation to cross-border access to rights to short programme extracts for use in
informational programmes (such as news programmes); and increasing the (minimum) period between advertising breaks for children’s, religious
and news programmes from 20 minutes to 35 minutes. The proposals also contemplate the acceptance of product placement (as long as it is clearly
signalled). If the Commission’s proposals are adopted, amendments to the TWF Directive are unlikely to come into effect for several years. At this
stage,  the  Group  is  unable  to  ascertain  the  outcome  of  this  consultation  process.

Programme  and  Independent  Productions  Quotas

Articles 4 and 5 of the TWF Directive require Member States to ensure ‘‘where practicable and by appropriate means’’ that (a) broadcasters reserve a
majority proportion of their transmission time for European works, and (b) broadcasters reserve at least 10% of their transmission time or, at the
discretion  of  the  Member  State,  at  least  10%  of  their  programming  budget  for  European  works  created  by  producers  who  are  independent  of
broadcasters (in relation to (b) an adequate proportion of such works should be produced within the five years preceding their transmission). The
term ‘‘where practicable and by appropriate means’’ is not defined in the TWF Directive and is left for the interpretation of each Member State. In
applying these requirements, broadcast time covering news, games, advertisements, sports events, teletext and teleshopping services are excluded.

A condition requiring licensees to comply with these requirements of the TWF Directive, where practicable, and having regard to any guidance issued
by Ofcom for the purpose of giving effect to the relevant provisions of the TWF Directive, was introduced by Ofcom into all Broadcasting Act licences
(including TLCS and DPS licences) in December 2003. On 10 February 2005, Ofcom published guidance in relation to compliance with Articles 4 and 5
of  the  TWF  Directive.

Ofcom’s guidance requires television broadcasters, who consider that it would not be practicable to meet one or more of the quota requirements, to
explain  why  to  Ofcom,  which  will  advise  whether  any  remedial  measures  are  necessary.  If  Ofcom  does  not  accept  that  it  is  not  practicable  for  a
broadcaster  to  meet  the  relevant  quota  requirements,  possible  consequences  may  include  Ofcom  issuing  a  direction  under  the  Broadcasting  Act
licence requiring compliance with the licence condition and a fine for contravention of the licence condition. Ofcom also has the ultimate power to
revoke a broadcaster’s Broadcasting Act licence where it is found to be in breach of its licence (if no other remedies are considered appropriate).
Ofcom  has  not  yet  provided  an  indication  of  its  approach  to  enforcement  of  the  licence  conditions  which  is  not  addressed  in  the  guidance.

A number of our channels currently meet the relevant quota requirements for both European works and European independent productions. Some of
our channels only meet one of the relevant quotas and some do not meet either quota. For those channels that do not currently reserve the relevant
proportion of relevant transmission time to European works or to European independent productions, it may not be practicable to do so, in which
case those channels would still comply with the condition in their Broadcasting Act licences. Ofcom has not advised that any remedial measures are
necessary  in  respect  of  these  channels,  nor  has  it  advised  that  it  does  not  accept  that  it  is  not  practicable  for  any  of  these  channels  to  meet  the
relevant  quota  requirements.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

31

Electronic Communications Directives

The EC Electronic Communications Directives, which include the Access Directive, Authorisation Directive, Framework Directive and Universal Services
Directive, (together the ‘‘EC Directives’’) provide a framework for the regulation of electronic communications networks and services and associated
facilities  within  the  European  Union.  The  EC  Directives,  notably  the  Framework  and  Access  Directives,  apply  to  us  in  relation  to  the  regulation  of
conditional access services, access control services, EPGs and standards for the transmission of television signals. Their provisions were implemented
in the UK by the Communications Act in July 2003 and which conferred the regulatory function in the UK on Ofcom. In December 2005, the European
Commission commenced a periodical review of the functioning of the EC Directives which will remain ongoing in the course of 2006. At this stage,
the  Group  is  unable  to  ascertain  the  outcome  of  this  consultation  process.

Conditional  Access  Services  and  Technology

The regulation of conditional access for digital television services is carried out in the UK under the Communications Act, the principal requirements
of  which  include:

) that  the  provision  of  conditional  access  services  to  other  broadcasters  should  be  on  fair,  reasonable  and  non-discriminatory  terms;

) that providers of conditional access services should co-operate with cable operators regarding transcontrol (the process of changing a conditional

access  system)  at  cable  head-ends;  and

) that, where conditional access technology is licensed to manufacturers of digital decoders, such licences should be on fair, reasonable and non-

discriminatory  terms.

These  requirements  have  been  applied  as  conditions  imposed  under  the  Communications  Act  on  our  subsidiary  Sky  Subscribers  Services  Limited
(‘‘SSSL’’),  which  has  been  identified  as  a  provider  of  conditional  access  services.

In May 2002, Oftel published its guidelines entitled ‘‘The pricing of conditional access services and related issues’’ and in October 2002 published
revised  guidelines  on  the  pricing  of  conditional  access  services.  These  guidelines  set  out  Oftel’s  policy  towards  the  regulation  of  the  supply  of
conditional  access  (and  access  control)  sources  (including  the  structure  of  tariffs  charged  for  such  services).  Ofcom  continued  to  apply  these
guidelines  after  it  replaced  Oftel.  In  May  2005,  Ofcom  started  a  review  of  these  guidelines  which  led  to  the  publication  of  its  two  consultation
documents on the ‘‘Provision of Technical Platform Services’’. We are actively participating in this review which remains ongoing. At this stage, we
are  unable  to  determine  whether  the  review  will  have  a  material  effect  on  the  Group.

Access  Control  Services

The  provision  of  access  control  services  (which  include  services,  other  than  conditional  access  and  EPG  services,  that  control  access  to  digital
television services) is also regulated. Our subsidiary, SSSL, is currently designated a regulated supplier in respect of its activities in providing access
control services to third parties on our DTH platform and it is, among other things, subject to the obligation to provide such access control services on
fair, reasonable and non-discriminatory terms and not to favour related companies. This designation, set out in a continuation notice issued by Oftel
under the Communications Act in July 2003, will remain in place for as long as SSSL is considered to have significant market power. In November
2003, Oftel commenced a review under the Communications Act to determine whether any provider of access control services has (or, in the case of
SSSL, continues to have) significant market power. The deadline for comments on the consultation document was in January 2004. Ofcom has yet to
publish its conclusions to this consultation; in the meantime, SSSL continues to be subject to the regulatory regime under this continuation notice.

Ofcom has indicated in its present review of the Provision of Technical Platform Services that the general principles of cost recovery set out in its
proposed  guidelines  would,  once  in  force,  also  apply  to  the  provision  of  access  services.

Regulation  of  Electronic  Programme  Guides

In addition to being required to hold a TLCS licence in relation to the broadcasting of our EPG, the provision of EPG services is also regulated. We are
required  to  provide  these  services  to  other  broadcasters  on  fair,  reasonable  and  non-discriminatory  terms  and  not  to  favour  related  companies.
These requirements have been applied under a continuation notice issued by Oftel in July 2003. Ofcom has consulted on replacing this continuation
notice with authorisation conditions under the Communications Act, the deadline for comments on the consultation document having been in March
2004.  Ofcom  has  yet  to  replace  this  continuation  notice  following  this  consultation  and  therefore  the  continuation  notice  still  applies.  The
Communications  Act  does  not,  however,  envisage  that  the  manner  of  regulation  of  EPGs  will  change.

Ofcom’s proposed guidelines being consulted on as part of its present review of the Provision of Technical Platform Services would, once in force,
also  extend  to  the  provision  of  EPG  services.

We are also required to offer listings on our EPG in accordance with Ofcom’s Statement on Code on Electronic Programme Guides (July 2004) (‘‘EPG
Code’’), which applies to all providers of EPGs licensed under the Broadcasting Acts. This requires us to give public service channels (which currently
comprise  all  BBC  television  channels,  ITV1,  Channel  4, five,  and  S4C  Digital  and  the  digital  public  teletext  service)  such  degree  of  prominence  as
Ofcom considers appropriate. Ofcom’s EPG Code provides guidance as to its interpretation of this requirement. We are also obliged by Ofcom’s EPG

32

Code, inter alia, to provide EPG services on fair, reasonable and non-discriminatory terms; not to give undue prominence to connected channels; to
maintain  and  publish  an  objective  policy  for  allocating  listings;  and  not  to  require  exclusivity  on  an  EPG  for  any  service.

Transmission  Standards

The  use  of  standards  for  the  transmission  of  television  signals  is  also  governed  by  the  EC  Directives  (notably  the  Access  and  Universal  Services
Directives) which required Member States to impose transmission standards on broadcasters of television services. These requirements on technical
standards  have  been  implemented  in  the  UK  by  The  Advanced  Television  Services  Regulations  2003  and  are  administered  by  Ofcom.

Interoperability

Under  the  terms  of  the  Framework  Directive,  the  European  Commission  published  its  review  of  progress  towards  facilitating  access  for  content
providers to multiple platforms in July 2004. The European Commission found that there was no case for mandating the use of technical standards
for  the  delivery  of  interactive  services  at  present,  but  that  Member  States  should  continue  to  promote  open  and  interoperable  standards  for
interactive digital television. The European Commission issued a communication in February 2006 in which it concluded that there remained no case
for  mandating  any  technical  standard,  stating  that  mandation  would  not  contribute  significantly  to  the  growth  of  interactive  digital  television  in
Europe  and,  in  fact,  could  have  significant  negative  effects.

Ireland

We  are  currently  not  regulated  by  the  Irish  national  communications  regulatory  authority, ComReg,  as  the  services  offered  by  us  fall  under  the
jurisdiction of Ofcom in the UK. All of the EC Directives were also implemented in Ireland on 25 July 2003. During the consultations concerning the
implementation of the EC Directives in Ireland, ComReg indicated that it would be seeking to regulate our Irish operations. However, in June 2003,
ComReg clarified that it would not, for the time being, seek to regulate the provision of access to broadcasting networks or the delivery of content
services  to  end  users  in  Ireland  under  the  EC  Directives.

Environmental

We are subject to environmental regulations that require our compliance. Failure to meet the requirements of such regulations may lead to fines
being  incurred  or  damage  to  our  brand  image.

Recent regulations based on European Union Directives, notably the Waste Electrical and Electronic Equipment Directive (‘‘WEEE Directive’’) and the
Restriction on the use of certain Hazardous Substances in electrical and electronic equipment Directive (‘‘RoHS Directive’’) necessitate the removal of
stipulated  hazardous  substances  from  products  placed  on  the  market  after  mid  2005  within  set  timeframes  and  the  recovery  and  recycling  of
electrical products to specified levels. Both Directives apply to our purchase and supply of digiboxes and related equipment and require registrations
to  be  completed  by  us,  our  suppliers  and  retailers.

Other  changes  in  the  categorisation,  segregation,  storage  and  removal  of  certain  hazardous  wastes  require  us  to  register  sites  that  produce  such
wastes. Without registration, hazardous wastes are not able to be removed from site for disposal. Incorrect disposal may lead to regulatory action.

We  track  draft  environmental  directives  and  regulations  to  establish  their  applicability  to  the  business  and  enable  an  appropriate  response  to  be
planned  and  implemented.

Competition  (anti-trust)  law

We  are  subject  to  the  European  competition  law  regime  (administered  by  the  European  Commission  and  by  the  competition  authorities  and  civil
courts in each Member State) and to individual national regimes in the countries in which we operate, of which the principal country is the UK. We
are  also  subject  to  specific  competition  regulation  by  Ofcom  under  powers  contained  in  the  Communications  Act.

UK  Competition  Law  Regime

The Competition Act 1998

On 1 March 2000, the Competition Act 1998 (‘‘Competition Act’’) came into force in the UK. It aligns UK domestic competition law with European law,
in  particular  Articles  81  and  82  of  the  EC  Treaty.

Anti-Competitive  Agreements

The  Chapter  I  prohibition  of  the  Competition  Act  prohibits  agreements  which  have  the  object  or  effect  of  preventing,  restricting  or  distorting
competition  in  the  UK.  An  agreement  will  only  infringe  the  Chapter  I  prohibition  if  it  is  likely  to  have  an  appreciable  effect  on  competition.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

33

Agreements which fall within the scope of the Chapter I prohibition will not be prohibited where they meet specific statutory criteria, that is, where
they  produce  beneficial  effects  in  improving  production  or  distribution  or  promoting  technical  or  economic  progress,  provided  that  consumers
receive  a  fair  share  of  the  benefit,  that  competition  will  not  be  substantially  eliminated  and  that  no  unnecessary  restrictions  are  accepted  by  the
parties.

Abuse  of  a  Dominant  Position

The  Chapter  II  prohibition  of  the  Competition  Act  prohibits  abusive  behaviour  by  dominant  firms.

Effect  on  Our  Affairs

In November 2001, the arrangements relating to the Attheraces (‘‘ATR’’) joint venture (made between Arena Leisure plc, the Group, Channel Four
Television Corporation and The Racecourse Association Limited (‘‘RCA’’)) were notified to the Office of Fair Trading (‘‘OFT’’) seeking either a clearance
or exemption under Chapter I of the Competition Act. In April 2004, the OFT issued its decision in which it found that the Chapter I prohibition of the
Competition Act had been infringed to the extent that the notified arrangements entailed the collective sale by the 49 racecourses of certain of their
media  rights  to  ATR.  The  OFT  did  not  impose  a  penalty  on  the  notifying  parties.  The  RCA  and  the  British  Horseracing  Board  appealed  the  OFT’s
decision to the Competition Appeal Tribunal (‘‘CAT’’) which issued its judgment in August 2005. The CAT found that the OFT had erred in its decision
and  was  wrong  to  find  an  infringement  of  the  Chapter  I  prohibition.  The  OFT’s  infringement  decision  was  therefore  set  aside.

Enterprise Act 2002

Mergers

The  merger  provisions  of  the  Enterprise  Act  2002  (‘‘Enterprise  Act’’)  provide  that  the  OFT  has  a  duty  to  refer  relevant  merger  situations  (i.e.
transactions  which  involve  a  change  in  control  between  previously  distinct  enterprises)  to  the  Competition  Commission  (‘‘CC’’)  where  it  has  a
reasonable  belief  that  they  will  result  in  a  substantial  lessening  of  competition  (and  it  has  not  been  possible  to  agree  a  remedy).

The CC would then decide whether the relevant merger situation would substantially lessen competition and, if so, decide appropriate remedies. A
relevant merger situation qualifies for investigation where it satisfies either a ‘‘share of supply’’ or turnover test contained in the Enterprises Act.

The Communications Act has amended the Enterprise Act merger control provisions to introduce (among other things) a ‘‘plurality’’ test for mergers
between broadcasters (or involving broadcasters and newspaper enterprises). Under the plurality test, the Secretary of State is able to intervene in,
and take certain decisions concerning, mergers involving broadcasters, on the basis of the plurality test. The Government issued guidance in May
2004 stating, however, that its policy is to consider intervention in mergers involving media enterprises only where the media ownership rules have
been  removed  by  the  Communications  Act,  save  in  exceptional  circumstances  (which  would  be  where  the  Secretary  of  State  considers  that  the
merger  would  give  rise  to  serious  public  interest  concerns).

Market  Investigations

The  market  investigation  provisions  of  the  Enterprise  Act  provide  that  the  OFT  may  make  a  market  investigation  reference  to  the  CC  where  it  has
reasonable grounds for suspecting that any feature, or combination of features, of a market in the UK for goods or services prevents, restricts, or
distorts  competition  in  connection  with  the  supply  or  acquisition  of  any  goods  or  services  in  the  UK  or  a  part  of  the  UK.  Ofcom  has  market
investigation powers, concurrent with the OFT, in relation to the communications sector. Instead of making a reference to the CC, the OFT or Ofcom
may  accept  remedial  undertakings  from  the  companies  concerned.

Where the OFT (or, in relation to the communications sector, Ofcom) makes a market investigation reference to the CC, the CC will conduct a detailed
inquiry. The CC may decide that remedial action is required if it finds that there is an adverse effect on competition in a market under investigation.
Ultimately,  the  CC  has  extensive  powers  to  impose  remedial  action  including  the  divestment  of  parts  of  a  business  and  the  prohibition  on  the
performance  of  agreements.

Any  decision  by  the  OFT,  the  CC  or  Ofcom  relating  to  market  investigations  can  be  appealed  to  the  CAT  (on  a  judicial  review  basis).

Effect  on  our  Affairs

Our operations are subject to both the Enterprise Act and the Competition Act. To date, there have been no market investigation references made to
the CC which concern any sector in which the Group is active. The Secretary of State has yet to invoke the media plurality intervention powers in
relation  to  a  media  merger.

34

Ofcom Competition Jurisdiction

In addition to its concurrent powers under the Competition Act in relation to the communications sector, under the Communications Act Ofcom has
(among others) a duty to further the interests of consumers, where appropriate, by promoting competition in relevant markets. It also has powers to
use  Broadcasting  Act  licence  conditions  to  ensure  fair  and  effective  competition  in  the  provision  of  licensed  services  and  connected  services.

Ofcom has not made any rulings using either its concurrent Competition Act powers or powers to ensure fair and effective competition under the
Communications  Act  that  have  had  a  material  adverse  effect  on  our  business  during  fiscal  2006.

Irish  Competition  Law  Regime

Our  operations  in  Ireland  are  subject  to  the  Irish  competition  law  regime  which  regulates  anti-competitive  agreements,  abuses  of  dominant
positions,  and  mergers.

European  Union  Competition  Law  Regime

Anti-Competitive Agreements

Article 81(1) of the EC Treaty renders unlawful agreements and concerted practices which may affect trade between Member States and which have
as  their  object  or  effect  the  prevention,  restriction  or  distortion  of  competition  within  the  Common  Market  (that  is,  the  Member  States  of  the
European Union collectively). An agreement may infringe Article 81 only if it is likely to have an appreciable effect on competition. Agreements which
fall  within  the  scope  of  Article  81(1)  EC  Treaty  will  not  be  prohibited  where  they  meet  specified  statutory  criteria,  that  is,  where  they  produce
beneficial effects in improving production or distribution or promoting technical or economic progress, provided that consumers receive a fair share
of  the  benefit,  that  competition  will  not  be  substantially  eliminated  and  that  no  unnecessary  restrictions  are  accepted  by  the  parties.

Abuse of a Dominant Position

Article 82 of the EC Treaty prohibits abuse by one or more enterprises of a dominant market position in the Common Market or a substantial part of
it,  insofar  as  the  abuse  may  affect  trade  between  Member  States.

Mergers

The  European  Commission  regulates  mergers,  full  function  joint  ventures  (i.e.  ones  which  perform  on  a  lasting  basis  all  the  functions  of  an
autonomous economic entity) and the acquisition of holdings which confer decisive influence over an enterprise and which meet certain turnover
thresholds specified in the EC Merger Regulation. Such transactions may not be carried out without prior approval from the European Commission.
Where  the  European  Commission  has  jurisdiction  under  the  EC  Merger  Regulation,  national  authorities  do  not  normally  have  jurisdiction.

Infringement  under  the  UK or  European  Union  Competition  Law  Regimes

Infringement of the Chapter I or Chapter II prohibitions, or Article 81 or Article 82, may result in significant consequences including fines, voidness or
unenforceability  of  all  or  part  of  infringing  agreements,  prohibition  of  infringing  conduct,  potential  liability  to  affected  third  parties  (notably  for
damages), and/or the potential for involved directors to be disqualified. In the case of the cartel offence (which was introduced to the UK competition
law  regime  by  the  Enterprise  Act)  individuals  found  guilty  of  that  offence  could  be  imprisoned  for  up  to  5  years  and/or  fined.

Effect On Our Affairs

Regulatory  update

European  Commission  Investigation — Football  Association  Premier  League  Limited  (‘‘FAPL’’)

The European Commission’s investigation into the FAPL’s joint selling of exclusive broadcast rights to football matches concluded with the European
Commission’s  adoption,  in  March  2006,  of  a  decision  making  commitments  offered  by  the  FAPL  legally  enforceable.  These  commitments  (a  non-
confidential version of which has been made available to third parties) are to remain in force until June 2013 and thus applied to the FAPL’s auction
of media rights for the 2007/08 to 2009/10 seasons and will apply to subsequent auction of rights. Among other things, the commitments provide
for the FAPL to sell a number of packages of media rights, showcasing the League as a whole throughout each season. They provide for live TV rights
to be sold in six balanced packages, with no one bidder being allowed to buy all six packages and packages being sold to the highest standalone
bidder. The commitments also create more evenly balanced packages of rights and increase the availability of rights to broadcast via mobile phones.

The Group has been awarded four of the six packages of rights to show live coverage of FAPL football matches in the UK for the 2007/08 to 2009/10
seasons.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

35

The decision is binding on the FAPL for the duration of the commitments, but does not bind national competition authorities or national courts. The
Commission’s decision does not address competition issues which may arise from contracts for rights in relation to FAPL matches from the 2007/08
season  onwards:  any  such  issues  could  be  assessed  separately  under  the  competition  rules  at  either European  or  national  level.

European  Commission  Sector  Inquiry — ‘‘New  Media’’  Sports  Rights

In September 2005, the European Commission published its concluding report on its sector inquiry into the provision of audio-visual content from
sports  events  over  3G  networks,  which  it  had  initiated  in  January  2004.

The  European  Commission  has  identified  a  number  of  commercial  practices  which  it  considers  raise  competition  concerns  in  relation  to  the
availability  of  mobile  sports  content  and  on  which  it  states  that  it  will  focus  in  the  future.  Among  others,  these  include:  (i)  the  sale  of  what  the
European  Commission  considers  to  be  bundled  audiovisual  rights  for  various  retail  platforms  to  one  or  a  few  operators,  in  relation  to  which  the
European Commission has said that it will target situations where rights to premium sports remain under-exploited through such bundled sale of
rights and subsequent warehousing of rights by powerful operators; and (ii) restricting the length and timing of 3G transmissions of sports coverage,
which  the  European  Commission  considers  may  have  a  negative  impact  on  the  value  of  3G  rights  and  the  take-up  of  3G  sports  services  by
consumers.

The European Commission has stated that it will take account of the findings of the sector inquiry in future proceedings in this area. It has also stated
that  it  will  further  review,  together  with  the  relevant  national  competition  authorities  of  Member  States,  potentially  harmful  situations  identified
during  the  sector  inquiry,  and  that  procedures  will  be  initiated  in  cases  where  behaviour  is  not  adjusted  to  comply  with  the  requirements  of
competition  law.

The European Commission has not announced any proceedings arising from situations identified in the sector inquiry or publicly indicated which
individual  companies  might  be  the  subject  of  proceedings.  At  this  stage,  the  Group  is  unable  to  determine  whether  the  European  Commission’s
concluding  report  or  any  subsequent  proceedings  might  have  a  material  effect  on  the  Group.

Ofcom  review  of  conditional  access  guidelines

In  May  2005,  Ofcom  initiated  a  review  of  its  guidelines  entitled  ‘‘The  pricing  of  conditional  access  services  and  related  issues’’.  These  guidelines,
which were originally adopted by Oftel in May 2002, set out Ofcom’s policy towards the regulation of the supply of conditional access (and access
control)  services  (including  the  structure  of  tariffs  charged  for  such  services).

In  November  2005,  Ofcom  published  a  consultation  document  as  part  of  this  review  entitled  ‘‘Provision  of  Technical  Platform  Services — a
consultation on proposed guidance as to how Ofcom may interpret the meaning of ‘‘fair, reasonable and non-discriminatory’’ and other regulatory
conditions  when  assessing  charges  and  terms  offered  by  regulated  providers  of  Technical  Platform  Services’’.  The  services  to  which  this  review
extends  include  conditional  access  services,  EPG  services  and  access  control  services.  The  Group  submitted  a  response  to  this  consultation.

In  April  2006,  Ofcom  issued  a  further  document  containing  draft  revised  guidelines  and  an  explanatory  statement  concerning  the  provision  of
Technical Platform Services (encompassing all of conditional access services, EPG services and access control services). This document was subject to
consultation,  the  deadline  for  which  was  16  June  2006.  The  Group  submitted  a  response  to  this  further  consultation.  Ofcom  has  indicated  that  it
intends to publish final guidelines during the summer of 2006. The Group continues to participate actively in this review and at this stage is unable
to  determine  whether  the  review  will  have  a  material  effect  on  the  Group.

Material  contracts

We have entered into the following contract outside the ordinary course of business during the two years immediately preceding the date of this
Annual  Report.

Revolving  Credit  Facility  (‘‘RCF’’)

In  November  2004,  the  Group  entered  into  a  £1  billion  RCF  to  refinance  our  existing  facilities  and  for  general  corporate  purposes.

Bond  issue

In  October  2005,  the  Group  entered  into  an  indenture  in  respect  of  the  issue  by  the  Group  of  $750  million  5.625%  unsecured  notes  due  2015,
$350  million  6.500%  unsecured  notes  due  2035  and  £400  million  5.750%  unsecured  notes  due  2017.

These agreements have been included as an exhibit as part of this Annual Report and are also described in note 21 of the consolidated financial
statements.

36

FINANCIAL  REVIEW

INTRODUCTION

The  following  discussion  and  analysis  is  based  on,  and  should  be  read  in  conjunction  with,  the  consolidated  financial  statements,  including  the
related  notes,  included  within  this  Annual  Report.  The  financial  statements  have  been  prepared  in  accordance  with  IFRS,  which  differs  in  certain
respects from US GAAP. Note 32 to our consolidated financial statements provides a description of the significant differences between IFRS and US
GAAP as they relate to our business, and provides a reconciliation from IFRS to US GAAP. The consolidated financial statements included within this
Annual  Report  are  our  first  full  financial  statements  prepared  in  accordance  with  IFRS.

Overview  and  recent  developments

During  the  year  ended  30  June  2006  (‘‘the  current  year’’)  total  revenues  increased  by  8%  compared  to  the  year  ended  30  June  2005  (‘‘the  prior
year’’) to £4,148 million. Operating profit for the current year was £877 million, resulting in an operating profit margin of 21%, consistent with the
prior  year.  Profit  after  tax  for  the  year  was  £551  million,  generating  basic  earnings  per  share  of  30.2  pence,  in  line  with  the  prior  year.

At 30 June 2006, the total number of DTH digital satellite subscribers in the UK and Ireland was 8,176,000, representing a net increase of 389,000
subscribers  in  the  current  year.

At  30  June  2006,  the  total  number  of  Sky+  households  was  1,553,000,  19%  penetration  of  total  subscribers.  The  significant  growth  in  Sky+
households — 665,000 in the current year — demonstrates the value that customers place on easy to use technology which enables them to better
manage their time and control their viewing. The number of Multiroom households also continued to grow strongly, increasing by 402,000 in the
current  year  to  1,047,000,  13%  penetration  of  total  DTH  subscribers.

Sky launched high definition TV services on 22 May 2006 and there were 38,000 Sky HD subscribers at 30 June 2006. The total number of bookings
to date is around 90,000 and, after some initial delays, the Group currently expects to install all of these orders by September 2006. Sky Sports HD
has covered more than 50 days of live cricket including three England Test matches, five England One-Day Internationals and 24 domestic matches.

DTH churn for the current year was 11.1% (2005: 10.3%). We define DTH churn as the number of DTH subscribers over a given period that terminate
their  subscription  in  its  entirety,  net  of  former  subscribers  who  reinstate  their  subscription  in  that  period  (where  such  reinstatement  is  within  a
twelve  month  period  of  the  termination  of  their  original  subscription).

In May 2006, the Group successfully bid for four of the six available packages (each of 23 games) of exclusive live UK audio visual rights to FAPL
football, and four of the seven packages of live audio visual rights for broadcast in Ireland, from the beginning of the 2007/08 season to the end of
the 2009/10 season. In addition, the Group has been awarded ‘‘near live long form’’ rights to 242 games per season of FAPL football in both the UK
and Ireland (in the case of the UK, in a joint bid with BT) from the beginning of the 2007/08 season to the end of the 2009/10 season. In July 2006,
the Group was also awarded mobile clips rights to FAPL football for the 2007/08 to 2009/10 seasons in both the UK and Ireland. The bid for mobile
clips  rights  in  the  UK  was  made  in  partnership  with  News  Group  Newspapers.

The Group also concluded a number of other content agreements as part of its commitment to invest in programming. On 27 February 2006, Sky and
Disney announced a wide ranging series of agreements covering children’s entertainment, sports and movies. Under the agreements, Sky Movies
customers  will  also  be  able  to  enjoy  these  movies  via  the  Sky  by  Broadband  service  and  Sky  HD.  The  Group  also  secured  live  coverage  of  UEFA
Champions  League  football  until  the  2008/09  season  on  13  September  2005,  and  both  National  Geographic  and  Discovery  launched  HD  channels
during the year which form part of the Sky HD offering. The launch of ‘The Crime and Investigation Network’ channel, coverage of the America’s Cup
and A1 Grand Prix racing also demonstrate the Group’s commitment to widen the range and depth of programming within its wholly owned channels
and  with  channel  partners.

On  31  March  2006,  Sky  completed  the  implementation  of  its  new  customer  management  systems.  These  new  systems  will  support  the  projected
growth  in  Sky’s  subscriber  base  and  a  greater  number  of  products,  as  Sky  continues  to  launch  new  entertainment  and  communications  services.
These systems also integrate key parts of the customer service chain, such as the contact centres and field engineers, which will enable the Group to
offer  a  more  tailored,  flexible  and  immediate  response  when  dealing  with  customer  requests.

Corporate

Having served on the Board of Directors for over 14 years, Lord St John of Fawsley has decided not to seek re-election at this year’s AGM and will
retire from the Board on 3 November 2006. The Group would like to thank Lord St John for his contribution to the Board over many years. He will,
however, still be connected with Sky in his new role of Chairman of the Artsworld Channel, building on his extensive experience as a patron of the
arts.

On 20 October 2005, the Group made a recommended cash offer for the entire share capital of Easynet Group plc. The offer became unconditional in
all  respects  on  6  January  2006.  Easynet  was  de-listed  from  the  London  Stock  Exchange  in  February  2006  and  the  acquisition  of  Easynet  was
completed on 10 March 2006. On 14 October 2005, the Group announced a private placement with institutional investors which raised net proceeds
of  approximately  £1,014  million  from  the  issuance  of  Guaranteed  Notes  by  its  wholly  owned  subsidiary,  BSkyB  Finance  UK  plc.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

37

The Board of Directors are proposing a final dividend of 6.7 pence per ordinary share, resulting in a total dividend for the year of 12.2 pence and
consistent  with  the  Board’s  statement  in  February  2006  that  it  intended  to  reduce  target  dividend  cover  from  approximately  3.0  times  to
approximately  2.5  times  underlying  earnings.

In light of the continued cash generative nature of the Group, it remains the Board’s aim to maintain a progressive dividend policy throughout the
investment  phase  of  the  recently  announced  broadband  strategy.  It  is  therefore  the  Board’s  current  intention  to  reflect  the  underlying  growth  in
earnings  when  setting  future  dividends,  resulting  in  continued  real  growth  in  dividend  per  share.

The ex-dividend date will be 25 October 2006 and, subject to shareholder approval at the Company’s Annual General Meeting, the dividend will be
paid  on  17  November  2006  to  shareholders  of  record  on  27  October  2006.

During  the  year  the  Group  repurchased  for  cancellation  76.4  million  shares  for  a  total  consideration  of  £408  million,  including  stamp  duty  and
commissions. This comprised 22.7 million shares which completed the authority granted on 12 November 2004 and 53.7 million under the current
authority  granted  on  4  November  2005.

Operating  results

Revenues

Our  principal  revenues  result  from  DTH  subscribers,  cable  subscribers,  the  sale  of  advertising  on  our  wholly-owned  channels,  the  provision  of
interactive  betting  and  games  and  other  interactive  services.

Our  DTH  subscription  revenues  are  a  function  of  the  number  of  subscribers,  the  mix  of  services  taken  and  the  rates  charged.  Revenues  from  the
provision  of  pay-per-view  services,  which  include  Sky  Box  Office,  are  included  within  DTH  or  cable  subscriber  revenues  as  appropriate.

Our  cable  subscription  revenues  (also  referred  to  as  wholesale  revenues),  which  are  revenues  derived  from  the  supply  of  Sky  Channels  to  cable
platforms, are a function of the number of subscribers on cable operators’ platforms, the mix of services taken by those subscribers and the rates
charged  to  those  cable  operators.  We  are  currently  a  leading  supplier  of  premium  pay  television  programming  to  cable  operators  in  the  UK  and
Ireland  for  re-transmission  to  cable  subscribers,  although  cable  operators  do  not  carry  all  Sky  Channels.

Our advertising revenues are mainly a function of the number of commercial impacts, defined as individuals watching one thirty-second commercial
on  a  Sky  Channel,  together  with  the  quality  of  impacts  delivered,  and  overall  advertising  market  conditions.  Advertising  revenues  also  include
commissions  earned  by  us  from  the  sale  of  advertising  on  those  third-party  channels  for  which  we  act  as  sales  agent.

Our Sky Bet revenues represent our income in the period for betting and gaming activities, defined as amounts staked by customers less betting
payouts.

Our  Sky  Active  revenues  include  income  from  online  advertising,  e-mail,  telephony  income  from  the  use  of  interactive  services  (e.g.  voting),
interconnect, text services and digibox subsidy recovery revenues earned through conditional access and access control charges made to customers
on  the  Sky  digital  platform.

Other revenues principally include income from installations, digibox sale revenues (including the sale of Sky+ and Multiroom digiboxes), Sky Talk
revenues,  service  call  revenue,  warranty  revenue,  Easynet  wholesale  revenues,  customer  management  service  fees,  conditional  access  fees  and
access  control  fees.

Operating  expenses

Our principal operating expenses result from programming, transmission and related functions, marketing, subscriber management and administra-
tion  costs.

Programming represents our largest single component of costs. Programming costs include payment for: (i) licences of television rights from certain
US and European film licensors; (ii) the rights to televise certain sporting events; (iii) other programming acquired from third party licensors; (iv) the
production and commissioning of original programming; and (v) the rights to retail the Sky Distributed Channels and the Music Choice and Music
Choice  Extra  audio  services  to  DTH  subscribers.  The  methods  used  to  amortise  programming  stock  are  described  in  note  1  of  the  consolidated
financial  statements.

Under our pay television agreements with the US major movie studios, we generally pay a US dollar-denominated licence fee per movie calculated
on  a  per  movie  subscriber  basis,  subject  to  minimum  guarantees,  which  were  exceeded  some  time  ago.  During  the  year,  we  managed  our  US
dollar/pound  sterling  exchange  risk  primarily  by  the  purchase  of  forward  foreign  exchange  contracts  and  currency  options  (collars)  for  up  to  five
years ahead (see note 22 to the consolidated financial statements). Offering multiplexed versions of our movie channels on the DTH platform and on
digital  cable  incurs  no  additional  variable  rights  fees.

Under the DTH distribution agreements for the Sky Distributed Channels, we generally pay a monthly fee per subscriber for each channel, the fee in
some cases being subject to periodic increases, or we pay a fixed fee or no such fee at all. A number of our distribution agreements are subject to

38

minimum guarantees, which are linked to the proportion of the total number of subscribers receiving specific packages. Our costs for carriage of the
Sky  Distributed  Channels  will  (where  a  monthly  per  subscriber  fee  is  payable)  continue  to  be  dependent  on  changes  in  the  subscriber  base,
contractual  rates  and/or  the  number  of  channels  distributed.

Transmission and related functions costs, including other technical costs, are primarily dependent upon the number and annual cost of the satellite
transponder  capacity  which  we  use.  The  most  significant  components  of  transmission  and  related  functions  costs  are  transponder  capacity  costs
relating  to  the  SES  Astra  satellites  and  Eutelsat  Eurobird  satellite  and  costs  associated  with  our  transmission,  uplink  and  telemetry  facilities.
Transmission  and  related  functions  costs  also  include  the  cost  of  operating  the  existing  Easynet  network.

Marketing  costs  include:  (i)  above-the-line  spend  (which  promotes  our  brand  and  range  of  products  and  services  generally);  (ii)  below-the-line
spend (which relates to growth and maintenance of the subscriber base, including commissions payable to retailers and other agents for the sale of
subscriptions and the costs of our own direct marketing to our existing and potential subscribers); and (iii) the cost of providing free or subsidised
digital satellite reception equipment to new customers and the installation cost in excess of the relevant amount actually received from the customer.

Subscriber management costs include customer management costs, supply chain costs and associated depreciation. Customer management costs are
those associated with managing new and existing subscribers, including subscriber handling and subscriber bad debt costs. Supply chain costs relate
to  systems  and  infrastructure  and  the  installation  costs  of  satellite  reception  equipment  and  installation  costs  of  new  products  purchased  by
subscribers  such  as  Sky+  and  Multiroom  digiboxes,  including  smart  card  costs.  Customer  management  costs  and  supply  chain  costs  are  largely
dependent on DTH subscriber levels. Subscriber management costs exclude both the cost of free or subsidised digital satellite reception equipment
and the installation cost to us in excess of the amount actually received from the customer for such equipment and installation, as these costs are
included  within  marketing  costs.

Administration costs include channel management, facilities and other operational overhead and central costs, and the cost of awards granted under
our  employee  share  option  schemes.

For  certain  trend  information  related  to  our  operating  expenses,  see  the  ‘‘Trends  and  other  information’’  section  below.

FINANCIAL  AND  OPERATING  REVIEW

Revenues

The  Group’s  revenues  can  be  analysed  as  follows:

For  the  year  to  30  June

DTH  subscribers
Cable  subscribers
Advertising
Sky  Bet
Sky  Active
Other

DTH subscriber revenues

Revenues

2006

£m

3,154
224
342
37
91
300
4,148

%

76
6
8
1
2
7
100

2005

£m

2,968
219
329
32
92
202
3,842

%

77
6
9
1
2
5
100

The increase of 6% in DTH subscriber revenues in the year was driven by a 5% increase in the average number of DTH subscribers and an increase in
average  DTH  revenue  per  subscriber  to  £375  in  the  year  from  £374  in  the  prior  year.

The  total  number  of  UK  and  Ireland  DTH  subscribers  increased  by  389,000  in  the  year  to  8,176,000.  This  was  a  result  of  an  increase  in  gross
subscriber  additions  by 50,000  to  1,275,000  in  the  current  year,  partly  offset  by  DTH  churn  for  the  year  of  11.1%  (2005:  10.3%).

The  increase  in  average  DTH  revenue  per  subscriber  reflected  the  change  in  our  UK  retail  prices  in  September  2005.

Cable subscriber revenues

Cable subscriber revenues increased by £5 million compared to the prior year, mainly due to the increase in wholesale prices in September 2005,
which  has  been  partly  offset  by  the  decline  in  the  absolute  number  of  pay-TV  cable  customers  taking  one  or  more  Premium  Channels.

At  30  June  2006,  there  were  3,898,000  (2005:  3,872,000)  UK  and  Ireland  cable  subscribers  to  our  programming.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

39

Advertising revenues

The increase in advertising revenues of 4% reflects a further one percentage point increase in Sky’s share of the UK television advertising sector
during  the  year  to  13.0%.

Sky Bet revenues

Sky  Bet  revenues  increased  by  £5  million  compared  to  the  prior  year  as  a  result  of  strong  growth  in  stakes  placed  by  customers.

Sky Active revenues

Sky Active revenues of £91 million fell by 1% compared to the prior year. Growth in interactive advertising and enhanced TV service revenue were
more  than  offset  by  the  absence  of  SkyBuy  revenue,  following  the  closure  of  the  business  in  the  final  quarter  of  the  prior  year.

Other revenues

Other revenues increased by 49% compared to the prior year. This increase was as a result of the inclusion of £76 million of revenue generated by
the corporate business of Easynet (which was acquired during the current year), the first full year effect of Sky credit card revenues and the Sky News
channel  five  contract.

Operating  expenses

The  Group’s  operating  expenses  can  be  analysed  as  follows:

For  the  year  to  30  June

Programming
Transmission  and  related  functions
Marketing
Subscriber  management
Administration

Programming

Operating  expenses

2006

£m

1,599
234
622
468
348
3,271

%

49
7
19
14
11
100

2005

£m

1,635
171
527
392
295
3,020

%

54
6
17
13
10
100

Sky Sports channels’ programming costs increased by 2% to £766 million in the current year from £750 million in the prior year due to an increased
level of live coverage and a wider sports offering following the addition of the new ECB cricket contract and an additional cricket tour during the
year.  The  associated  increase  in  costs  was  partially  offset  by  the  absence  of  the  Ryder  Cup,  a  biennial  event,  in  the  year.

Sky Movies channels’ programming costs decreased by 10% to £310 million in the current year from £343 million in the prior year, reflecting savings
generated  from  contract  renewals,  the  phasing  of  title  delivery  and  a  foreign  exchange  benefit  of  £8  million  from  a  more  favourable  average
exchange  rate  at  which  US  dollars  were  purchased.

Third  party  channel  costs,  which  include  our  costs  in  relation  to  the  distribution  agreements  for  the  Sky  Distributed  Channels  and  Premium  Sky
Distributed Channels, decreased by 11% to £323 million in the current year from £362 million in the prior year. This reflects a 15% reduction in the
cost per subscriber, partly offset by a 5% increase in the average number of DTH subscribers. This saving has been generated by the renewal of a
number  of  our  contracts  on  improved  terms  during  the  current  year.

News and entertainment programming costs increased by 11% to £200 million in the current year from £180 million in the prior year, due to an
increase  in  expenditure  on  commissioned  programming  for  Sky  One  and  increased  investment  in  Sky  News.

Transmission and related functions

Transmission and related costs increased by 37%, as a result of the consolidation of Easynet network costs since acquisition in January 2006 and
broadband  costs.

Marketing

Marketing costs increased by 18% compared to the prior year. Marketing costs to new customers grew by £51 million to £359 million reflecting an
increased number of gross additions during the year and a higher proportion of new customers taking new products. During the current year, 18%

40

of new customers chose to take Sky+ from day one, compared to 13% in the prior year. Above the line marketing costs for the current year remained
broadly  flat  at  £75  million  and  retention  and  other  marketing  costs  increased  by  £18  million  on  the  prior  year  to  £110  million.

Subscriber management

Subscriber management costs increased by £76 million. This reflects the first time consolidation of Easynet and broadband expenses of £12 million,
depreciation  of  the  new  customer  management  systems  of  £26  million  and  growth  of  £38  million  due  to  the  expansion  of  the  Group’s  customer
management operation to further improve customer service levels and manage the increase in sales activity. During the current year, Sky expanded
its  existing  customer  service  operations  in  Scotland,  adding  1,500  new  customer  advisor  positions  and  600  new  home  installation  engineers  in
preparation for the roll-out of broadband and providing the Group with one of the largest customer service and home installation workforces in the
UK.

Administration

Administration costs increased by 18% compared to the prior year. This is a result of the consolidation of £29 million of Easynet and broadband
administration  expenses  and  a  higher  depreciation  charge  of  £16  million  resulting  from  the  infrastructure  investment  programme,  which  com-
menced  in  August  2004.

The  prior  year  administration  expense was  offset  by  a  £13  million  receipt  following  the  settlement  of  ITV  Digital  programming  receivables.

Operating  profit  and  operating  margin

Operating profit increased by 7% to £877 million in the current year from £822 million in the prior year. This increase was driven by the increase in
DTH  subscribers,  advertising  and  other  revenues,  as  detailed  above,  partly  offset  by  the  increase  in  operating  expenses  as  detailed  above.

Operating margin (calculated as total revenues less all operating expenses as a percentage of total revenues) for the current year was 21%, in line
with  the  prior  year.

Joint  ventures  and  associates

Joint ventures are entities in which we hold a long-term interest and share control under a contractual arrangement. Our share of the net operating
results from joint ventures and associates decreased from a £14 million net profit in the prior year to a £12 million net profit in the current year due
to  the  disposal  of  the  Group’s  holding  in  Granada  Sky  Broadcasting  (‘‘GSB’’)  during  the  prior  year,  the  disposal  of  the  Group’s  holding  in  Music
Choice Europe during the current year, and lower profits from the History Channel, partly offset by improved profits from National Geographic and
Attheraces.

Investment  income

Investment income increased by 79% to £52 million in the current year from £29 million in the prior year. This increase was primarily due to higher
levels  of  cash  on  deposit,  subsequent  to  the  issue  of  Guaranteed  Notes  in  October  2005.

Finance  costs

Finance costs increased by 64% to £143 million in the current year from £87 million in the prior year. This increase was primarily a result of the
increase  in  our  total  borrowings,  which  increased  from  £982  million  at  30  June  2005  to  £1,988  million  at  30  June  2006,  following  the  issue  of
Guaranteed Notes in October 2005. For details of the issue of Guaranteed Notes, see ‘‘Liquidity and Capital Resources’’ below. The higher charge also
reflects  an  £18  million  non-cash  movement  in  the  mark-to-market  valuation  of  non-hedge  accounted  derivatives  and  the  net  impact  on  interest
following  the  acquisition  of  Easynet.

Profit  on  disposal  of  joint  venture

On 1 November 2004, we sold our 49.5% investment in GSB to ITV plc for £14 million cash consideration. After deducting the carrying value of the
investment  in  GSB,  the  disposal  generated  a  profit  of  £9  million.

Taxation

The total tax charge for the current year of £247 million comprises a current tax charge of £141 million and a deferred tax charge of £106 million.
The mainstream corporation tax liability for the period was £147 million and in accordance with the quarterly payment regime, £95 million was paid
during  the  year  in  respect  of  this  liability.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

41

As a result of the acquisition of Easynet, the Group recognised a deferred tax asset of £83 million during the year, representing timing differences on
fixed assets. The current tax charge has benefited from a partial unwind of this asset in the current year of £59 million, reducing the cash tax liability
due  in  respect  of  the  current  year  profits  accordingly.  The  balance  is  expected  to  unwind  in  future  periods.

Profit  for  the  year

Profit for the year was £551 million compared with £578 million in the prior year, mainly as a result of an increase in finance costs of £56 million, an
increase in taxation of £38 million as a result of increased profitability, and a profit on disposal of a joint venture in the prior year of £9 million,
offset  by  an  increase  in  operating  profit  of  £55  million  and  an  increase  in  investment  income  of  £23  million.

Earnings  per  share

Basic earnings per share were 30.2p in the current year, in line with the prior year. The decrease in profit for the year was offset by the effect of our
share buy-back programmes. During the prior year, a total of 74.3 million shares were repurchased for cancellation, and during the current year
76.4  million  shares  were  repurchased.

Adjusted basic earnings per share were 30.7p in the current year, a 9% increase compared to the prior year. For a reconciliation from earnings per
share  to  adjusted  earnings  per  share,  see  note  9  to  the  consolidated  financial  statements.

Balance  sheet

Goodwill increased by £206 million, from £417 million at 30 June 2005 to £623 million at 30 June 2006, primarily due to the purchase of Easynet.

Property, plant and equipment and intangible assets increased by £200 million, from £537 million at 30 June 2005 to £737 million at 30 June 2006,
due to £232 million of additions in the year, including refurbishment of leasehold properties, investment in the broadband network, IT infrastructure
and further investment in customer management systems, assets acquired on the purchase of Easynet of £108 million, partly offset by depreciation
and  amortisation  of  £140  million.

Current assets increased by £920 million from £1,363 million at 30 June 2005 to £2,283 million at 30 June 2006, predominantly due to an increase
in short-term deposits of £453 million and cash and cash equivalents of £313 million principally due to the receipt of proceeds from the issuance of
Guaranteed  Notes  on  20  October  2005.

Current liabilities increased by £383 million from £1,150 million at 30 June 2005 to £1,533 million at 30 June 2006. This increase was due to the
reclassification of £162 million of borrowings from non-current to current liabilities (relating to a Guaranteed Note that is repayable in October 2006)
and  the  timing  of  payments.

Non-current  borrowings  increased  by  £843  million,  from  £982  million  at  30  June  2005  to  £1,825  million  at  30  June  2006,  primarily  due  to  the
issuance  of  new  Guaranteed  Notes.  The  new  Guaranteed  Notes,  which  were  issued  on  20  October  2005,  consist  of  (i)  US  $750  million  aggregate
principal amount of notes paying 5.625% interest and maturing on 15 October 2015, (ii) US $350 million aggregate principal amount of notes paying
6.500% interest and maturing on 15 October 2035 and (iii) £400 million aggregate principal amount of notes paying 5.750% interest and maturing
on  20  October  2017.

Foreign  exchange

For  details  of  the  impact  of  foreign  currency  fluctuations  on  our  results  of  operations,  see  note  22  to  the  consolidated  financial  statements.

Contingent  assets

Under the terms of one of the Group’s channel distribution agreements, British Sky Broadcasting Limited is entitled to a payment, expected to be
received  between  July  and  December  2006,  relating  to  a  proportion  of  the  fair  market  value  of  certain  of  the  channels  under  that  distribution
agreement.  The  fair  market  value  of  the  channels  has  not  yet  been  determined.  Accordingly,  it  is  not  yet  possible  to  determine  the  value  of  the
payment  which  may  be  received.

The Group has served a claim for a material amount against an information and technology solutions provider, which provided services to the Group
as part of the Group’s investment in customer management systems software and infrastructure. The amount which may be recovered by the Group
will  not  be  finally  determined  until  resolution  of  the  claim.

Contingent  liabilities

The Group has contingent liabilities by virtue of its investments in joint ventures and associates that are unlimited companies, or partnerships, which
include Nickelodeon UK, The History Channel (UK), Paramount UK and National Geographic Channel UK. The Group’s share of contingent liabilities of
its  joint  ventures  and  associates  incurred  jointly  with  other  investors  is  nil  (2005:  nil).

42

We  do  not  expect  any  material  loss  to  arise  from  the  above  contingent  liabilities.

Liquidity  and  capital  resources

An  analysis  of  the  movement  in  our  net  debt  is  as  follows:

Current  borrowings
Non-current  borrowings
Debt

Borrowings-related  derivative  financial  instruments
Cash  and  cash  equivalents
Short-term  deposits
Net  debt

As  at  1  July
2005
£m

Cash
movements
£m

Non-cash
Movements
£m

As  at  30  June
2006
£m

—
982
982

103
(503)
(194)
388

—
1,014
1,014

—
(312)
(453)
249

163
(171)
(8)

133
(1)
—
124

163
1,825
1,988

236
(816)
(647)
761

In addition to our cash and cash equivalents and short-term deposits balance of £1,463 million (2005: £697 million), our long-term funding comes
primarily  from  US  dollar  and  sterling-denominated  public  bond  debt,  which  was  raised  in  1996,  1999  and  2005.  The  public  bond  debt  issued  in
2005 (which is repayable in 2015, 2017 and 2035) will be used for general corporate purposes, for the refinancing of maturing debt and to extend
the maturity profile of our debt. In addition, we may use proceeds of the offering for acquisitions of business and/or assets in support of our strategy
including in relation to content, technology and distribution. As at 30 June 2006, net debt was £761 million. The public bond debt issued in 1996
and 1999 is partly repayable in 2006, with the remainder repayable in 2009, and we currently believe that our financial position at those dates will
enable  us  to  meet  our  repayment  requirements.  For  details  of  our  facilities  and  long-term  funding  see  note  21  of  the  consolidated  financial
statements. For details of our treasury policy and use of financial instruments see note 22 of the consolidated financial statements. Net debt is a
non-GAAP  measure  that  has  been  provided  as  we  believe  that it  gives  a  more  relevant  indication  of  our  underlying  financial  position.

Our  principal  source  of  liquidity  is  our  cash  generated  from  operations  combined  with  access  to  the  £1 billion  (2005:  £1  billion)  RCF,  which  we
entered  into  in  November  2004.  Our  cash  generated  from  operations  for  the  current  year  was  £1,004  million  (2005:  £989  million)  (for  further
details, see ‘‘Cash flows’’ below). We expect to continue to generate significant operating cash inflow in the year ending 30 June 2007 (for further
details, see ‘‘Trends and other information’’ and ‘‘Tabular disclosure of contractual obligations’’ below), subject to the factors described in ‘‘Review
of  the  Business  —  Risk  Factors’’.  As  at  30  June  2006,  our  RCF  was undrawn  (2005:  undrawn).

Cash  flows

During  the  current  year,  cash  generated  from  operations  was  £1,004  million,  compared  with  an  inflow  of  £989  million  in  the  prior  year.  The
increased operating cash inflow was driven by an improvement in operating profit of £55 million, offset by a working capital outflow of £13 million.

During the current year, interest receipts were £43 million, compared to £28 million in the prior year. This increase was primarily due to higher
levels  of  cash  on  deposit.

During  the  current  year,  tax  payments  were  £172  million,  compared  to  £103  million  in  the  prior  year.  This  increase  in  payments  is  due  to  the
increased  profitability  of  the  Group  in  the  prior  year,  as  our  payments  made  during  the  year  relate  in  part  to  the  tax  charge  in  the  prior  year.

During  the  prior  year,  receipts  from  the  sale  of  a  joint  venture  of  £14  million  comprised  proceeds  from  the  sale  of  our  shareholding  in  GSB.

During the current year, payments for property, plant and equipment and intangible assets were £212 million, compared with £241 million in the
prior year, following completion of a number of capital expenditure and infrastructure projects. We spent £38 million completing the final stages of
the  project  to  upgrade  and  implement  new  customer  management  systems,  which  went  live  for  all  DTH  customers  on  31  March  2006.  A  total  of
£37 million was spent unbundling telephone exchanges and readying the business for the launch of Sky Broadband, and £16 million was invested to
progress the Group’s property, business continuity and infrastructure projects. We invested £10 million to upgrade our production and broadcast
facilities ahead of the launch of high definition services. We also made payments totalling £14 million in the year to a third party for development of
encryption technology, which have been capitalised as intangible assets. The remaining £97 million was spent on a number of projects, such as IS
infrastructure,  broadcast  equipment  and  the  development  of  new  products  and  services.

During  the  current  year,  payments  for  the  purchase  of  subsidiaries  amounting  to  £209  million  principally  comprised  the  acquisition  of  the  entire
issued  and  to  be  issued  share  capital  of  Easynet,  net  of  cash  and  cash  equivalents  purchased.

On  20  October  2005,  the  Group  issued  Guaranteed  Notes  consisting  of  US  $750  million  aggregate  principal  amount  of  Guaranteed  Notes  paying
5.625% interest and maturing on 15 October 2015: US $350 million aggregate principal amount of Guaranteed Notes paying 6.500% interest and

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

43

maturing  on  15  October  2035;  and  £400  million  aggregate  principal  amount  of  Guaranteed  Notes  paying  5.750%  interest  and  maturing  on  20
October  2017,  resulting  in  a  net  cash  inflow  of  £1,014  million.

On  12  November  2004,  the  Company’s  shareholders  approved  a  resolution  at  the  Annual  General  Meeting  for  the  Company  to  purchase  up  to
97 million Ordinary Shares of the Company. On 4 November 2005, the Company’s shareholders approved a resolution at the Annual General Meeting
for  the  Company  to  further  purchase  up  to  92  million  Ordinary  Shares  of  the  Company.  During  the  current  year,  the  Company  purchased,  and
subsequently  cancelled,  76.4  million  Ordinary  Shares  at  an  average  price  of  530  pence  per  share,  with  a  nominal  value  of  £38  million,  for  a
consideration of £408 million (including stamp duty and commissions). This represents 4% of called-up share capital at the beginning of the current
year.  The  Company  has  announced  that  the  Board  will  not  be  proposing  to  renew  the  buy-back  authority  at  its  next  Annual  General  Meeting  in
November  2006.

During the current year, interest payments were £105 million, compared to £91 million in the prior year. This increase in payments was primarily
due to increased levels of indebtedness following the issue of new Guaranteed Notes in October 2005, offset in part by the timing of certain interest
payments.

During  the  current  year,  we  made  equity  dividend  payments  of  £191  million,  compared  to  £138  million  in  the  prior  year.  We  expect  that  future
payments  will  increase  in  line  with  the  Board’s  expected  dividend  policy  described  in  the  ‘‘Trends  and  other  information’’  section  below.

The above cash flows, in addition to other net movements of £1 million, and non-cash movements of £124 million resulted in an increase in net debt
of  £373  million  to  £761  million.

Major non-cash transactions

2005

Corporate  reorganisation

On 13 April 2005, the High Court approved a reduction in the share capital of BSkyB Investments Limited, a 100% owned subsidiary. This formed
part  of  a  corporate  reorganisation,  allowing  the  Company  access  to  significant  additional  distributable  reserves.

Tabular  disclosure  of  contractual  obligations

A  summary  of  our  contractual  obligations  and  commercial  commitments  at  30  June  2006  is  shown  below:

Obligation  or  commitment
Purchase  obligations:
— Television  programme  rights(1)
— Digiboxes  and  related  equipment
— Third  party  payments(2)
— Transponder  capacity(3)
— Capital  expenditure
— Other
Long-term  debt(4)
Interest  costs
Operating  lease  obligations(5)
Capital  lease  obligations(6)
Total  cash  obligations

Total
£m

Less  than
1  year
£m

Payments  due  by  period
Between
Between
3-5  years
1-3  years
£m
£m

More  than
5  years
£m

3,260
91
30
420
25
31
1,921
1,187
144
67
7,176

907
91
9
83
25
26
163
138
28
1
1,471

1,695
—
12
132
—
5
326
258
40
2
2,470

655
—
9
69
—
—
451
132
27
1
1,344

3
—
—
136
—
—
981
659
49
63
1,891

For  the  avoidance  of  doubt,  this  table  does  not  include  commitments  relating  to  employee  costs.

(1) Purchase obligations—Television programme rights

At 30 June 2006 we had minimum television programming rights commitments of £3,260 million (2005: £2,260 million), of which £667 million
(2005: £642 million) related to commitments payable in US dollars for periods of up to six years (2005: eight years). In addition, in the prior
year,  there  were  £45  million  of  commitments  payable  in  Swiss  francs  and  £3  million  of  commitments  payable  in  Euros.

44

An  additional  £363  million  (US$671  million)  of  commitments  (2005:  £302  million  (US$535  million))  would  also  be  payable  in  US  dollars,
assuming that movie subscriber numbers remained unchanged from current levels. The pounds sterling television programme rights commit-
ments  include  similar  per  subscriber  based  price  clauses  that  would  result  in  additional  commitments  of  £2  million  (2005:  £10  million),
assuming  that  movie  subscriber  numbers  remained  unchanged  from  current  levels.

The total increase in our minimum television programming rights commitments of £1,000 million compared to 30 June 2005, is the result of the
acquisition  of  the  A1  Grand  Prix  rights,  a  new  three-year  agreement  to  broadcast  the  UEFA  Champions  League  for  the  2006/07  to  2008/09
football seasons, and our successful bid for four of the six available packages of exclusive live UK audio visual rights to FAPL football, from the
beginning of the 2007/08 season to the end of the 2009/10 season, partly offset by a decreased average period remaining on our commitments
for  movie  channels’  programming.

(2) Purchase obligations—Third party payments

The third party payment commitments are in respect of distribution agreements for Sky Distributed Channels and are for periods of up to five
years (2005: four years). The extent of the commitment is largely dependent upon the number of DTH subscribers to the relevant Sky Distributed
Channels, and in certain cases, upon inflationary increases. If both the DTH subscriber levels to these channels and the rate payable for each Sky
Distributed  Channel  were  to  remain  at  30  June  2006  levels,  the  additional  commitment  would  be  £491  million  (2005:  £522  million).

(3) Purchase obligations—Transponder capacity

Transponder capacity commitments are in respect of the Astra and Eurobird satellites that the Group uses for digital transmissions to both DTH
subscribers  and  cable  operators.  The  commitments  are  for  periods  of  up  to  fourteen  years  (2005:  nine  years).  Three  additional  transponder
agreements  were  entered  into  in  the  year  ended  30  June  2006  to  provide  capacity  to  facilitate  the  launch  of  the  Group’s  HD  services.

(4) Long-term debt

Further  information  concerning  long-term  debt  is  given  in  note  21  of  the  consolidated  financial  statements.

(5) Operating lease obligations

At 30 June 2006, our operating lease obligations totalled £144 million (2005: £129 million), the majority of which related to property leases.

(6) Capital lease obligations

At 30 June 2006, our obligations under capital leases were £67 million (2005: £7 million). This primarily represents financing arrangements in
connection with the customer management centre in Dunfermline, Scotland and the broadband network infrastructure purchased in the current
year  through  a  business  combination.  For  further  details  see  note  21  of  the  consolidated  financial  statements.

Trends  and  other  information

The  significant  trends  which  have  a  material  effect  on  our  financial  performance  are  outlined  below.

The  number  of  DTH  homes  increased  by  389,000  in  the  current  year  to  8,176,000,  compared  to  growth  of  432,000  in  the  prior  year.  We  expect
growth in subscriber numbers to continue as a result of the implementation of our current marketing strategy, with the aim of achieving our target
of  10,000,000  DTH  subscribers  in  2010.  Sky+  and  Multiroom  subscribers  both  increased  substantially  in  the  current  year  by  75%  and  62%
respectively, representing a penetration of total DTH subscribers of 19% and 13% respectively. Given the success of Sky+ over the last two years, we
expect  to  reach  our  target  of  25%  Sky+  penetration  of  DTH  subscribers  in  2010  by  the  end  of  2007,  three  years  early.  We  expect  Multiroom
subscriber growth to continue, consistent with achieving our target of 30% Multiroom penetration of DTH subscribers in 2010. During the current
year we launched our HD service, and at 30 June 2006, there were 38,000 subscribers to our HD service. We expect there to be substantial growth in
the number of HD subscribers in the future. Retail price increases, the increased number of subscribers to our Multiroom and HD products and the
launch  of  new  services,  including  residential  broadband,  are  expected  to  generate  additional  revenue  on  a  per  subscriber  basis.

The operating margin for the current year was 21%, consistent with the prior year. We currently expect our operating margin to grow in the long-
term,  as  a  result  of  the  operational  gearing  of  our  business  as  we  expect  total  revenues  to  increase  at  a  faster  rate  than  operating  costs.  In  the
shorter term our operating margin will decline, primarily due to the development and launch of our residential broadband services. The associated
increase in costs as we invest in the new services will outweigh the positive contribution they will have on subscriber revenues in the earlier years.

During  the  current  year,  the  number  of  cable  homes  receiving  Sky  Channels  in  the  UK  and  Ireland  increased  by  26,000  to  3,898,000  following  a
decrease  of  23,000  in  the  prior  year.  We  currently  expect  cable  subscriber  numbers  to  remain  stable  in  the  foreseeable  future,  although  this  is
dependent on the strategies of the relevant cable companies, as they relate to the distribution of our channels (for further details see ‘‘Review of the

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

45

business — Risk factors’’). We currently have agreements with ntl and Telewest for the distribution of certain of our channels which expire during
calendar  2006.  We  do,  however,  expect  to  renew  these  agreements.

Advertising  revenues  increased  in  the  current  and  prior  years.  The  increase  in  the  current  year  reflects  continued  growth  in  our  share  of  UK
television  advertising  revenue.  We  expect  that  our  share  of  UK  television  advertising  revenue  will  continue  to  increase,  primarily  as  a  result  of
increasing  commercial  impacts  for  those  channels  for  which  we  sell  airtime.

Sky Bet revenues increased by 16% in the current year. We expect Sky Bet revenues to continue to grow driven by interactive betting and gaming via
television and the internet, and the launch of a poker product during fiscal 2007. Sky Bet is well positioned to take advantage of the changes in UK
gambling laws and regulations following the passing of the Gambling Act in April 2005 and the issuing of UK remote gambling licenses which are
expected  in  late  2007.

Sky  Active  revenues  in  the  current  year  decreased  by  1%  compared  to  the  prior  year.  We  currently  expect  increases  in  Sky  Active  revenues  from
growth  in  online  advertising,  mobile  TV  and  TV  by  broadband  services.

Programming  costs  decreased  during  the  current  year.  Following  our  successful  bid  for  four  of  the  six  available  packages  (each  of  23  games)  of
exclusive live UK television rights to FAPL football from the beginning of the 2007/08 season to the end of the 2009/10 season our expenditure on
FAPL programming costs will increase in the future; however we currently expect that total programming costs will increase at a slower rate than our
revenues. We will continue to seek to reduce the per subscriber cost in relation to the Sky Distributed Channels, as and when the contracts for these
are  renewed.  However,  we  do  expect  minor  fluctuations  depending  upon  the  timing  of  individual  programming  agreements.

Transmission and related functions costs increased during the current year, and are expected to continue to increase in future years at a higher rate
than  the  growth  in  subscribers,  resulting  in  an  increased  cost  per  subscriber,  reflecting  the  costs  of  operating  our  HDTV  service,  the  launch  of
residential  broadband  services,  higher  forecast  utilities  costs  and  increased  depreciation  charges.

Marketing costs increased in the current and prior years. As a percentage of revenues, we expect marketing costs to increase in the shorter term,
principally  due  to  costs  associated  with  the  launch  of  our  residential  broadband  services.  Also  included  within  marketing  costs  are  the  costs  of
providing  free  or  subsidised  digital  satellite  reception  equipment  and  installation  costs  in  excess  of  the  relevant  amount  actually  received  from
customers.  It  remains  our  current  intention  to  continue  the  practice  of  providing  free  or  subsidised  digital  satellite  reception  equipment  and
subsidising  installation  to  new  subscribers.

Subscriber management costs increased during the current year at a higher rate than in the prior year. We expect that subscriber management costs
will  increase  at  a  higher  rate  over  the  next  few  years  due  to  a  greater  proportion  of  Sky+  and  HD  customers,  whose  installations  carry  higher
hardware costs than the standard installations, and increased costs associated with the launch of residential broadband services, partly offset by a
reduction in the cost of standard digiboxes. Additionally, the new customer management systems which went into use in September 2005 will result
in increased amortisation charges going forward. We are also investing in increasing the capacity of our contact centres, which is expected to result
in  an  associated  increase  in  the  cost  of  subscriber  management.

Administration costs increased in the current and prior years, and are expected to continue increasing in the foreseeable future due to the growth in
our overall business and higher depreciation charges relating to investment in our properties, including expenditure on broadcasting infrastructure.

The Directors are proposing a final dividend for 2005/06 of 6.7 pence per share, which, combined with the interim dividend of 5.5 pence per share,
will result in total dividend growth of 36% on the prior year. The Group continues to be cash generative despite the projected reduction in short
term  earnings  per  share  as  a  result  of  the  investment  in  broadband.  It  is  therefore  the  Board’s  aim  to  maintain  a  progressive  dividend  policy
throughout  the  broadband  investment  phase,  resulting  in  continued  real  growth  in  dividend  per  share.

Dividends  are  paid  between  Group  companies  out  of  profits  available  for  distribution  subject  to,  inter  alia,  the  provisions  of  our  Articles  of
Association  and  the  Companies  Act  1985  (as  amended).  There  are  restrictions  over  the  distribution  of  any  profits  which  are  not  generated  from
external  cash  receipts  as  defined  in  Technical  Release  7/03,  issued  by  the  Institute  of  Chartered  Accountants  in  England  and  Wales.  The  interim
dividend of the Company of £99 million in January 2006, relating to the period ended 31 December 2005, and the final dividend of £120 million
proposed  in  July  2006,  relating  to  the  year  ended  30  June  2006,  were  resolved  or  proposed  to  be  paid  out  of  profits  available  for  distribution
generated  from  external  cash  receipts.

We currently believe that our existing external financing, together with internally generated cash inflows, will continue to be sufficient sources of
liquidity to fund our current operations, including our contractual obligations and commercial commitments described above, our approved capital
expenditure  requirements  and  any  dividends  proposed.

Off-balance  sheet  arrangements

At 30 June 2006, the Company did not have any undisclosed off-balance sheet arrangements that require disclosure as defined under the applicable
rules  of  the  Securities  and  Exchange  Commission.

46

Research  and  development

During  the  current  year,  the  Group  made  payments  totalling  £15  million  to  a  third  party  for  development  of  encryption  technology  (2005:
£11  million).  The  Group  did  not  incur  any  other  significant  research  and  development  expenditure  in  the  current  or  prior  year.

Related  party  transactions

The  Group  conducts  all  business  transactions  with  companies  which  are  part  of  the  News  Corporation  group  (‘‘News  Corporation’’),  a  major
shareholder, on an arm’s length basis. During the year the Group made purchases of goods/services from News Corporation totalling £175 million
(2005: £163 million, 2004: £146 million) and supplied services to News Corporation totalling £21 million (2005: £18 million, 2004: £16 million).

During  the  year  the  Group  made  purchases  of  goods/services  from  joint  ventures  and  associates  totalling  £46  million  (2005:  £54  million,  2004:
£64  million)  and  supplied  services  to  joint  ventures  and  associates  totalling  £14  million  (2005:  £20  million,  2004:  £19  million).

For  further  details  of  transactions  with  related  parties,  see  note  29  of  the  consolidated  financial  statements.

US  GAAP  reconciliation

Profit  for  the  period  under  IFRS  was  £551  million  (2005:  £578  million).  Under  US  GAAP,  net  income  was  £551  million  (2005:  £577 million).  Net
assets  under  IFRS  at  30  June  2006  were  £121  million  (2005:  £187  million).  Under  US  GAAP,  net  assets  were  £759  million  (2005:  £818  million).

The  principal  differences  between  US  GAAP  and  IFRS,  as  they  relate  to  the  Group,  arise  from  the  methods  of  accounting  for  goodwill,  employee
stock-based  compensation,  capitalisation  of  interest,  derivatives,  pre-consolidation  results,  debt  issue  costs  and  deferred  taxation.  For  a  further
explanation  of  the  differences  between  US  GAAP  and  IFRS,  see  note  32  to  the  consolidated  financial  statements.

Critical  accounting  policies

The application of IFRS often requires our judgement when we formulate our accounting policies and when presenting fairly our financial position
and  results  in  our  consolidated  financial  statements.  Often,  judgement  is  required  in  respect  of  items  where  the  choice  of  specific  policy  to  be
followed  can  materially  affect  our  reported  results  or  net  asset  position,  in  particular  through  estimating  the  lives  of  recoverability  of  particular
assets,  or  in  the  timing  of  when  a  transaction  is  recognised.  A  description  of  our  significant  accounting  policies  is  disclosed  in  note  1  of  the
consolidated  financial  statements.

We  do  not  believe  that  we  have  any  critical  accounting  policies  which  are  specific  to  US  GAAP,  as  any  US  GAAP  accounting  policies  that  we  have
deemed  to  be  critical  are  also  critical  under  IFRS.

We  consider  that  our  accounting  policies  in  respect  of  the  following  are  critical:

Goodwill

Business  combinations  that  have  occurred  since  the  IFRS  Transition  Date  (1  July  2004)  (‘‘IFRS  Transition  Date’’)  are  accounted  for  by  applying  the
purchase method of accounting. Following this method, goodwill is initially recognised on consolidation, representing the difference between the
cost of the business combination and the fair value of the identifiable assets, liabilities and contingent liabilities assumed. Judgement is required in
determining  the  fair  value  of  identifiable  assets,  liabilities  and  contingent  assets  assumed  in  a  business  combination.  Calculating  the  fair  values
involves  the  use  of  significant  estimates  and  assumptions,  including  expectations  about  future  cash  flows,  discount  rates  and  the  lives  of  assets
following  purchase.

In respect of business combinations that occurred prior to the IFRS Transition Date, goodwill has been included at its deemed cost, as permitted by
IFRS 1 ‘‘First-time Adoption of International Financial Reporting Standards’’. Deemed cost represents the goodwill’s carrying value under the Group’s
UK  GAAP  accounting  policies  on  the  IFRS  Transition  Date.

Goodwill is stated at cost less any impairment losses and is tested annually for impairment, or more frequently if events or changes in circumstances
indicate  that  it  might  be  impaired.  Any  impairment  identified  is  recognised  immediately  in  the  income  statement  and  may  not  subsequently  be
reversed. The carrying amount of goodwill in respect of associates and joint ventures is included in the carrying amount of the investment in the
associate  or  joint  venture.

At  30  June  2006,  the  carrying  value  of  goodwill  amounted  to  £623  million  (2005:  £417  million)  and  represented  17%  (2005:  17%)  of  our  total
assets.  Applying  the  impairment  tests  has  not  resulted  in  a  charge  for  impairment  in  either  the  current  or  prior  years.

Judgement is required in evaluating whether any impairment loss has arisen against the carrying amount of goodwill. This may require calculation of
the recoverable amount of cash generating units to which the goodwill is associated. Such a calculation may involve estimates of the net present
value of future forecast cash flows and selecting the appropriate discount rate. Alternatively, it may involve a calculation of the fair value less costs to
sell  of  the  applicable  cash  generating  unit.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

47

The  main  difference  between  IFRS  and  US  GAAP  with  respect  to  goodwill  relates  to  the  deemed  cost  of  the  goodwill  in  our  balance  sheets  (see
note  32  of  the  consolidated  financial  statements  for  further  details).

Revenues and bad debt provisions

Selecting  the  appropriate  timing  and  amount  of  revenue  to  be  recognised  requires  judgement.  This  may  involve  estimating  the  fair  value  of
consideration  before  it  is  received  and  determining  the  stage  of  completion  of  a  transaction  at  the  balance  sheet  date.

The  main  source  of  our  revenue  is  revenue  from  subscribers.  Revenues  from  the  provision  of  DTH  subscription  services  are  charged  to  contract
customers  on  a  monthly  basis.  Revenues  are  invoiced  and  recorded  as  part  of  a  periodic  billing  cycle,  and  are  recognised  as  the  services  are
provided. Pay-per-view revenue is recognised when the event, movie or football match is viewed. Cable revenue is recognised as the services are
provided to the cable companies and is based on the number of subscribers taking the Sky Channels, as reported to us by the cable companies, and
the applicable wholesale prices. During the current year, subscription revenues from DTH subscribers and cable companies comprised 82% of total
revenue  (2005:  83%).

Judgement is also required in evaluating the likelihood of collection of customer debt after revenue has been recognised. This evaluation requires
estimates to be made, including the level of provision to be made for amounts with uncertain recovery profiles. Provisions are based on historical
trends  in  the  percentage  of  debts  which  are  not  recovered  or  on  more  detailed  reviews  of  individually  significant  balances.  As  DTH  subscriber
revenues  are  billed  in  advance  and  corrective  action  is  taken  early  within  the  billing  cycle,  bad  debts  are  a  relatively  low  percentage  of  sales.

The  remaining  18%  of  revenue  (2005:  17%)  comprises  advertising,  Sky  Bet,  Sky  Active  and  other  revenues.  Recognition  of  these  revenues  takes
place once the advertising is broadcast, or when the relevant goods or services have been delivered or provided. Sky Bet revenues represent our
income in the period for betting and gaming activities, defined as amounts staked by customers less betting payouts. There is no difference in the
Group’s  revenue  and  bad  debt  provisions  between  IFRS  and  US  GAAP.

Property, plant and equipment and intangible assets

At  30  June  2006,  property,  plant  and  equipment  and  intangible  assets  represented  20%  of  our  total  assets  (2005:  22%).  Property,  plant  and
equipment and intangible assets are stated at cost, net of accumulated depreciation or amortisation and any impairment losses, other than those
that are classified as held for sale, which are stated at the lower of carrying amount and fair value less costs to sell. When an item comprises major
components  having  different  useful  lives,  each  component  is  accounted  for  as  a  separate  asset.

The  assessment  of  the  useful  economic  lives  of  these  assets  requires  judgement.  Depreciation  is  charged  to  the  income  statement  based  on  the
useful  economic  life  selected.  This  assessment  requires  estimation  of  the  period  over  which  the  Group  will  benefit  from  the  assets.

Determining whether the carrying amount of these assets has any indication of impairment also requires judgement. If an indication of impairment
is identified, further judgement is required to assess whether the carrying amount can be supported by the net present value of future cash flows
forecast to be derived from the asset. This forecast involves cash flow projections and selecting the appropriate discount rate. There have been no
material  impairments  in  the  period.

International  Accounting  Standard  No.  38,  ‘‘Intangible  Assets’’,  specifies  criteria  for  the  recognition  of  intangible  assets,  including  a  detailed
definition  of  costs  that  are  capitalised  in  relation  to  internally  generated  assets.  Assessing  whether  assets  meet  the  required  criteria  for  initial
capitalisation  requires  judgement.  This  requires  a  determination  of  whether  the  assets  will  result  in  future  benefits  to  the  Group.  In  particular,
internally generated intangible assets must be assessed during the development phase to identify whether the Group has the ability and intention to
complete  the  development  successfully.

The only difference between IFRS and US GAAP relates to the capitalisation of interest costs on funds invested in the construction of major capital
assets  (see  note  32  of  the  consolidated  financial  statements  for  further  details).

Amortisation of programming inventory

A  significant  proportion  of  programming  costs  relate  to  the  amortisation  of  television  programme  rights.  Programming  costs  constituted  49%  of
operating expenses in the current year (2005: 54%). The key area of accounting for programming inventory requiring judgement is the assessment of
the  appropriate  period  over  which  to  recognise  the  expense  associated  with  the  inventory  in  the  income  statement.  This  assessment  requires
consideration of the period over which the Group will benefit from the programming inventory, which may not be certain on initial recognition of the
inventory.

Acquired movie rights are amortised on a straight-line basis over the period of the transmission rights. Where contracts for sports rights provide for
multiple  seasons  or  competitions,  they  are  amortised  on  a  straight-line  basis  across  the  season  or  competition  as  our  estimate  of  the  benefits
received  from  these  rights  is  determined  to  be  most  appropriately  aligned  with  a  straight-line  amortisation  profile.  Provisions  are  made  for  any
programme rights which are surplus to our requirements or will not be shown for any other reason. There is no difference in the Group’s treatment
of  amortisation  of  programme  stock  between  IFRS  and  US  GAAP.

48

Deferred tax

We recognise deferred tax assets and liabilities using the balance sheet liability method, providing for temporary differences between the carrying
amounts  of  assets  and  liabilities  in  the  balance  sheet  and  the  corresponding  tax  bases  used  in  the  computation  of  taxable  profit.  The  following
temporary differences are not provided for: goodwill; the initial recognition of assets or liabilities that affect neither accounting profit nor taxable
profit; and differences relating to investments in subsidiaries to the extent that it is not probable that they will reverse in the foreseeable future. The
amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using
tax  rates  that  have  been  enacted  or  substantially  enacted  at  the  balance  sheet  date.

The key area of deferred tax accounting requiring judgement is the assessment of the expected timing and manner of realisation or settlement of the
carrying amounts of assets and liabilities held at the balance sheet date. In particular, assessment is required of whether taxable profits are more
likely  than  not  to  arise  against  which  the  deferred  tax  can  be  utilised.

If our ability to generate sufficient future taxable income changes, or if there is a material change in the actual tax rates or time period within which
the  underlying  temporary  differences  become  taxable  or  deductible,  we  could  be  required  either  to  write  down  our  deferred  tax  assets  further,
resulting  in  an  increase  in  our  effective  tax  rate  and  an  adverse  impact  on  our  financial  results,  or  to  recognise  additional  deferred  tax  assets,
resulting  in  a  decrease  in  our  effective  tax  rate  and  a  positive  impact  on  our  financial  results.

At  30  June  2006,  we  have  recognised  a  deferred  tax  asset  of  £100  million  (2005:  £105  million)  and  have  unrecognised  deferred  tax  assets  of
£244 million (2005: £78 million) in respect of tax losses arising from trading, and £354 million (2005: £354 million) in respect of tax losses arising
from capital disposals and provisions against investments. The Directors consider that at 30 June 2006 there was sufficient evidence to support the
recognition of our deferred tax asset on the basis that it was probable that there would be suitable taxable profits against which this asset could be
utilised  and  from  which  future  reversals  of  underlying  timing  differences  could  be  deducted.

The  net  deferred  tax  asset  recognised  under  US  GAAP  has  primarily  differed  in  respect  of  deferred  tax  on  IFRS  to  US  GAAP  adjustments  and  in
relation to the recognition of deferred tax assets in respect of employee stock-based compensation expense (see note 32 of the consolidated financial
statements  for  further  details).

PROPERTY

Our  headquarters  are  located  at  leasehold  and  freehold  premises  in  Osterley,  England.

The  principal  properties  of  the  Group  are  as  follows:

Location

Tenure

Use

Term

1,  2,  3a/3b,  4,  5,  6  and  7  Grant

Way
Centaurs  Business  Park,
Osterley,  Isleworth,  England

8  Grant  Way  (Cromwell  Centre)

Centaurs  Business  Park,  Osterley,  Isleworth,
England

Athena  Court,  Centaurs

Business  Park,
Osterley,  Isleworth,  England

New  Horizons  Court,

Courtyard  Units  1-7
The  Courtyard,  Brentford,  England

New  Horizons  Court,

Units  1-4,  Brentford,  England

West  Cross  House,

Brentford,  England

The  Chilworth  Research  Centre,

Southampton,  England

Knowle  Lane,  Fair  Oak,
Eastleigh,  England

Freehold

Offices,  studios,
technology  and
storage

n/a

Leasehold

Offices  and  storage

Leasehold

Offices

Leasehold

Offices

Leasehold

Offices

Leasehold

Offices

Leasehold

Satellite  uplink

Lease  expires
1  July  2008

Lease  expires
23  June  2008

Lease  expires
25  June  2007

Lease  expires
25  December  2011

Lease  expires
26  March  2019

Lease  expires
25  February  2087

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

49

Current
annual  rent
or  licence
fee

Approximate
square  foot
net  internal
area

n/a

275,605

£ 350,000

37,480

£ 990,000

53,583

£ 546,147

26,096

£2,509,434

133,536

£1,349,694

72,194

£

1

61,937

Freehold

Satellite  uplink

n/a

n/a

43,087

Location

Tenure

Use

Term

123  Buckingham  Palace  Road,

London,  England

Marcopolo  House  and  Arches,

Queenstown  Road,  London,  England

Welby  House,  96  Wilton  Road,

London,  England

1,  2,  4  and  5  Macintosh  Road,

Kirkton  Campus,  Livingston,  Scotland

Carnegie  Campus,

Dunfermline,  Scotland

New  Logic  House,

Kirkton  South,  Livingston,  Scotland

Logic  House,

Kirkton  South,  Livingston,  Scotland

Citygate,  Dunfermline,

Scotland

Centrex,  Livingston,

Scotland

1  Brick  Lane

London  England

44-46  Whitfield  St
London  England

Capronilaan  2,

In  Schiphol  Rijk,  Amsterdam

Leasehold

Offices

Leasehold

Sub-let

Leasehold

Offices

Lease  expires
31  March  2017  with  an  option  to
terminate  at  24  March  2012

Lease  expires
24  December  2013

Lease  expires
15  January  2015

Freehold

Contact  centres

Freehold

Contact  centre

n/a

n/a

Leasehold

Offices

Leasehold

Offices

Leasehold

Offices

Leasehold

Offices

Leasehold

Office  &  Technical

Leasehold

Office  &  Technical

Lease  expires
3  October  2017  with  a  break  option  on
4  October  2007

Lease  expires
3  October  2017  with  a  break  option  on
30  November  2008

Lease  expires
30  June  2007

Lease  expires
30  June  2006

Lease  expires
13  April  2026

Lease  expires
15  August  2012

Leasehold

Datacentre
(Telecommunications) 31  March  2009
Activities

Lease  expires

Current
annual  rent
or  licence
fee

Approximate
square  foot
net  internal
area

£1,834,300

36,686

£2,409,900

85,509

£ 311,250

8,138

n/a

146,713

n/a

95,852

£ 222,000

13,896

£ 222,112

9,219

£ 294,081

9,642

£ 508,222

16,953

£1,230,798

77,000

£ 351,000

10,000

0350,000

10,000

50

BOARD  OF  DIRECTORS  AND  SENIOR  MANAGEMENT

Our  Directors  are  as  follows:

Name

Chase  Carey
Jeremy  Darroch
David  DeVoe
David  Evans
Nicholas  Ferguson
Andrew  Higginson
Allan  Leighton
James  Murdoch
Rupert  Murdoch
Jacques  Nasser
Gail  Rebuck
Lord  Rothschild
Arthur  Siskind
Lord  St  John  of  Fawsley
Lord  Wilson  of  Dinton

*

Non-Executive

**

Independent  Non-Executive

Age

52
44
59
66
57
49
53
33
75
58
54
70
67
77
63

REPORT  OF  THE  DIRECTORS

Position  with  the  Company

* Director

Director  (Chief  Financial  Officer)

* Director
**Director
**Director  (Remuneration  Committee  Chairman)
**Director
**Director  (Audit  Committee  Chairman)
Director  (Chief  Executive  Officer)

* Chairman
**Director
**Director
**Director  (Deputy  Chairman  &  Senior  Independent  Non-Executive  Director)
* Director
* Director
**Director  (Corporate  Governance  &  Nominations  Committee  Chairman)

Our  senior  executives  who  are  not  members  of  the  Board  of  Directors  (‘‘Senior  Executives’’)  are  as  follows:

Name

Dawn  Airey
Matthew  Anderson
James  Conyers
Beryl  Cook
Robin  Crossley
Mike  Darcey
Jon  Florsheim
Richard  Freudenstein
David  Gormley
Jeff  Hughes
Nick  Milligan
David  Rowe
Vic  Wakeling
Alun  Webber

Age

45
40
41
45
47
41
46
41
43
36
44
47
63
40

Position  with  the  Company

Managing  Director,  Channels  &  Services
Group  Director  for  Communications
General  Counsel
Director  for  People  and  Organisational  Development
Strategic  Adviser,  Technology
Group  Commercial  and  Strategy  Director
Managing  Director,  Customer  Group  and  Chief  Marketing  Officer
Chief  Operating  Officer
Group  Company  Secretary
Group  Director  for  IT  and  Strategy
Managing  Director,  Sky  Media
Managing  Director,  Enterprise  Business
Managing  Director,  Sky  Sports
Group  Director  of  Strategic  Project  Delivery

None  of  the  Senior  Executives  listed  above  hold  more  than  1%  of  the  issued  share  capital  in  the  Company.

Further  information  with  respect  to  the  Directors  and  Senior  Executives  is  set  forth  below.

Board  of  Directors

Chase Carey was appointed as a Director of the Company on 13 February 2003. Mr Carey has been a Non-Executive Director of News Corporation since
2002  and  was  an  Executive  Director  from  1996  until  2002.  Mr  Carey  is  President  and  Chief  Executive  Officer  (‘‘CEO’’)  of  The  DIRECTV  Group,  Inc.
(‘‘DIRECTV’’)  and  serves  on  the  Board  of  Yell  Group  plc.  Mr  Carey  previously  served  as  Co-Chief  Operating  Officer  of  News  Corporation  and  as  a
Director  and  Co-Chief  Operating  Officer  of  Fox  Entertainment  Group  (‘‘FEG’’).  Mr  Carey  has  also  held  the  positions  of  Chairman  and  CEO  of  Fox

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

51

Television,  Director  of  Star  Group  Limited  (‘‘Star’’),  Director  of  NDS  Group  plc  (‘‘NDS’’)  and  Director  of  Gemstar-TV  Guide  International,  Inc.
(‘‘Gemstar’’).

Jeremy Darroch was appointed as Chief Financial Officer (‘‘CFO’’) and a Director of the Company on 16 August 2004. Mr Darroch joined Dixons Group
plc  (‘‘Dixons’’)  in  January  2000  as  Retail  Finance  Director,  rising  to  the  position  of  Group  Finance  Director  in  February  2002.  Prior  to  Dixons,
Mr Darroch spent 12 years at Procter & Gamble in a variety of roles in the UK and Europe, latterly as European Finance Director for its Health Care
businesses. In February 2006 Mr Darroch was appointed a Non-Executive Director of Marks & Spencer Group plc. Mr Darroch is a member of the 100
Group  of  Finance  Directors.

David DeVoe was appointed as a Director of the Company on 15 December 1994. Mr DeVoe has been an Executive Director of News Corporation since
October 1990, Senior Executive Vice President of News Corporation since January 1996, CFO and Finance Director of News Corporation since October
1990 and Deputy Finance Director from May 1985 to September 1990. Mr DeVoe has been a Director of News America International (‘‘NAI’’) since
January 1991 and a Director of Star since July 1993. Mr DeVoe has also been a Director of FEG since 1991 and a Senior Executive Vice President and
CFO  since  August  1998.  Mr  DeVoe  has  been  a  Director  of  NDS  since  1996  and  a  Director  of  Gemstar  since  June  2001.

David  Evans  was  appointed  as  a  Director  of  the  Company  on  21  September  2001.  In  July  2006,  Mr  Evans  joined  the  executive  team  of  RHI
Entertainment (‘‘RHI’’). Mr Evans was previously President and CEO of Crown Media Holdings, Inc. (‘‘Crown’’) and its predecessor company, Hallmark
Entertainment Networks, from 1 March 1999. Prior to that, Mr Evans was President and CEO of Tele-Communications International, Inc. (‘‘TINTA’’)
from January 1998. Mr Evans joined TINTA in September 1997 as its President and Chief Operating Officer, overseeing the day-to-day operations of
the  company.  Prior  to  joining  TINTA,  from  July  1996,  Mr  Evans  was  Executive  Vice  President  of  News  Corporation  and  President  and  CEO  of  Sky
Entertainment  Services  Latin  America,  LLC.

Nicholas Ferguson was appointed as a Director of the Company on 15 June 2004 and was appointed Chairman of the Remuneration Committee on
31 January 2006. Mr Ferguson is Chairman of SVG Capital, a publicly-quoted private equity group, and was formerly Chairman of Schroder Ventures.
He  is  also  Chairman  of  the  Courtauld  Institute  of  Art  and  the  Institute  of  Philanthropy.

Andrew  Higginson  was  appointed  as  a  Director  of  the  Company  on  1  September  2004.  Mr  Higginson  is  Finance  and  Strategy  Director  of  Tesco  plc
(‘‘Tesco’’). Mr Higginson was appointed to the Board of Tesco in 1997, having previously been the Group Finance Director of the Burton Group plc.
Mr  Higginson  is  a  member  of  the  100  Group  of  Finance  Directors  and  Chairman  of  Tesco  Personal  Finance.

Allan Leighton was appointed as a Director of the Company on 15 October 1999. Mr Leighton joined ASDA Stores Limited as Group Marketing Director
in  March  1992.  In  September  1996  he  was  appointed  Chief  Executive  and  in  November  1999  he  was  appointed  President  and  CEO  of  Wal-Mart
Europe. Mr Leighton resigned all of these positions in September 2000. Mr Leighton is Non-Executive Chairman of BHS Limited and Royal Mail Group
plc  and  Deputy  Chairman  of  Selfridges  &  Co  Limited.

James Murdoch was appointed as a Director of the Company on 13 February 2003 and CEO with effect from 4 November 2003. Until Mr Murdoch’s
appointment as CEO, he was Chairman and CEO of Star from May 2000. Prior to 4 November 2003, Mr Murdoch was Executive Vice President of News
Corporation and a member of News Corporation’s Board of Directors and Executive Committee and served on the Board of NDS. Mr Murdoch serves
on the Board of YankeeNets and the Board of Trustees of the Harvard Lampoon. Mr Murdoch attended Harvard University. James Murdoch is the son
of  Rupert  Murdoch.

Rupert  Murdoch  was  appointed  as  a  Director  of  the  Company  in  November  1990,  when  he  founded  British  Sky  Broadcasting,  and  was  appointed
Chairman in June 1999. Mr Murdoch has been CEO of News Corporation since 1979, Chairman since 1991 and was Managing Director from 1979 until
November 2004. Mr Murdoch has also served as a Director of FEG and its predecessor companies since 1985, Chairman since 1992 and CEO since
1995.  In  addition,  Mr  Murdoch  has  been  a  Director  of  Star  since  1993,  Gemstar  since  2001  and  DIRECTV  since  2003.

Jacques Nasser was appointed as a Director of the Company on 8 November 2002. Mr Nasser is a Senior Partner of One Equity Partners. In addition,
Mr  Nasser  serves  on  the  Board  of  Quintiles  Transnational  Corporation,  Brambles  Industries, BHP  Billiton  and  the  International  Advisory  Board  of
Allianz  A.G..  Mr  Nasser  served  as  a  Member  of  the  Board  of  Directors,  and  as  President  and  CEO  of  Ford  Motor  Company  from  1998  to  2001.
Mr Nasser has received an honorary Doctorate of Technology and graduated in Business from the RMIT University of Melbourne, Australia. Because of
Mr  Nasser’s  significant  contributions  to  the  wellbeing  of  humanity  and  to  the  country  of  Lebanon,  he  has  received  the  Order  of  the  Cedar.  In
recognition  of  Mr  Nasser’s  work  for  Australian  industry,  as  an  adviser  to  government,  and  for  education  in  the  area  of  technology,  he  has  been
awarded  an  Order  of  Australia  and  a  Centenary  Medal.

Gail Rebuck was appointed as a Director of the Company on 8 November 2002. Ms Rebuck is Chairman and Chief Executive of The Random House
Group Limited (‘‘Random House’’), one of the UK’s leading trade publishing companies. In 1982, Ms Rebuck became a founder Director of Century
Publishing  (‘‘Century’’).  Century  merged  with  Hutchinson  in  1985  and  in  1989  Century  Hutchinson  was  acquired  by  Random  House  Inc.  In  1991,
Ms Rebuck was appointed Chairman and Chief Executive of Random House. Ms Rebuck was a Trustee of the Institute for Public Policy Research from
1993  to  2003  and  was  for  three  years  a  member  of  the  Government’s  Creative  Industries  Task  Force.  Ms  Rebuck  is  on  the  Board  of  The  Work
Foundation, a member of the Court of the University of Sussex, on the Advisory Board of the Cambridge Judge Institute, and the Council of the Royal
College  of  Art.  Ms  Rebuck  was  awarded  a  CBE  in  the  2000  New  Year’s  Honours  List.

52

Lord  Rothschild  was  appointed  as  a  Director,  Deputy  Chairman  and  Senior  Independent  Non-Executive  Director  of  the  Company  on  17  November
2003. Lord Rothschild is Chairman of RIT Capital Partners plc and Five Arrows Limited. He co-founded Global Asset Management and J Rothschild
Assurance, the life assurance company now part of St James’s Place Capital plc. From Oxford University Lord Rothschild joined the family bank, N.M.
Rothschild & Sons, and subsequently ran the corporate finance department and became chairman of the executive committee, before leaving N.M.
Rothschild & Sons in 1980 to develop his interests in the financial sector. In addition to his career in the world of finance, he has been involved in
philanthropy  and  public  service.

Arthur Siskind was appointed as a Director of the Company on 19 November 1991. Mr Siskind has been the Senior Advisor to the Chairman of News
Corporation since January 2005. Mr Siskind has been an Executive Director of News Corporation since 1991 and was Group General Counsel of News
Corporation from March 1991 until December 2004. Mr Siskind was Senior Executive Vice President of News Corporation from January 1996 until
December 2004 and an Executive Vice President of News Corporation from February 1991 until January 1996. Mr Siskind has been a Director of NDS
since 1996 and was a Director of NAI from 1991 until January 2005 and a Director of Star from 1993 until January 2005. Mr Siskind was Senior
Executive  Vice  President  and  General  Counsel  of  FEG  from  August  1998  until  January  2005  and  a  Director  from  August  1998  to  March  2005.
Mr Siskind has been an Adjunct Professor of Law at the Georgetown Law Center since 2005. Mr Siskind has been a member of the Bar of the State of
New  York  since  1962.

Lord St John of Fawsley was appointed as a Director of the Company on 20 November 1991. Lord St John was a Director of the N.M. Rothschild Trust
from 1990 to 1998. Lord St John is Chairman of the Royal Fine Art Commission Trust and was Chairman of the Royal Fine Art Commission from 1985
to 2000. He is Grand Bailiff and Head of Order of St Lazarus of England and Wales. Lord St John is a member of the Privy Council and holds the Order
of Merit of the Italian Republic. Lord St John has held the offices of Minister of State for Education, Minister of State for the Arts, Leader of the House
of Commons and Chancellor of the Duchy of Lancaster. Lord St John has also been Master of Emmanuel College, Cambridge. Lord St John is a regular
commentator  on  television  and  radio.  Lord  St  John  has  decided  not  to  seek  re-election  at  this  year’s  AGM  and  will  retire  from  the  Board.

Lord Wilson of Dinton was appointed as a Director of the Company on 13 February 2003. He has been a Non-Executive Director of Xansa plc since
April  2003  and  will  become  Non-Executive  Chairman  of  C.  Hoare  and  Co,  Bankers,  in  October  2006.  Lord  Wilson  entered  the  Civil  Service  as  an
assistant  principal  in  the  Board  of  Trade  in  1966.  Lord  Wilson  subsequently  served  in  a  number  of  departments,  including  12  years  in  the
Department  of  Energy,  where  his  responsibilities  included  nuclear  power  policy,  the  privatisation  of  Britoil,  personnel  and  finance.  Lord  Wilson
headed the Economic Secretariat in the Cabinet Office under Mrs Thatcher from 1987 to 1990 and, after two years in the Treasury, was appointed
Permanent Secretary of the Department of the Environment in 1992. Lord Wilson became Permanent Under Secretary of the Home Office in 1994 and
Secretary of the Cabinet and Head of the Home Civil Service in January 1998. Since his retirement in September 2002, Lord Wilson has been Master
of  Emmanuel  College,  Cambridge.  Lord  Wilson  was  made  a  peer  in  November  2002.

Alternate  Directors

A Director may appoint any other Director or any other person to act as his Alternate. An Alternate Director shall be entitled to receive notice of and
attend meetings of the Directors and Committees of Directors of which his appointer is a member and not able to attend. The Alternate Director shall
be  entitled  to  vote  at  such  meetings  and  generally  perform  all  the  functions  of  his  appointer  as  a  Director  in  his  absence.

On the resignation of the appointer for any reason the Alternate Director shall cease to be an Alternate Director. The appointer may also remove his
Alternate Director by notice to the Company Secretary signed by the appointer making or revoking the appointment. An Alternate Director shall not be
entitled  to  fees  for  his  service  as  an  Alternate  Director.

Rupert Murdoch, David DeVoe, Arthur Siskind and Chase Carey have appointed each of the others to act as their Alternate Director and, in addition,
each  has  appointed  Leslie  Hinton  to  act  as  his  Alternate  Director.  David  Evans  has  appointed  Allan  Leighton  as  his  Alternate  Director.

Leslie Hinton served as a Director of the Company from 15 October 1999 until 13 February 2003. Following his resignation as a Director, Mr Hinton
was immediately appointed as an Alternate Director of the Company. Mr Hinton was appointed President of Murdoch Magazines in the US in 1990,
two years later becoming CEO of Fox Television Stations and in 1995 he became Executive Chairman of News International Limited. Mr Hinton is a
member of News Corporation’s Executive Committee. In 1996 he joined the board of the Press Association in Britain, and in 2005 he was appointed a
Non-Executive  Director  of  Johnston  Press  plc.

Senior  Executives

Our  Senior  Executives  are  as  follows:

Dawn Airey joined us in January 2003 as Managing Director of Sky Networks. In February 2006 she was appointed Managing Director, Channels &
Services  with  overall  responsibility  for  Sky’s  multi-platform  content  strategy.

Matthew  Anderson  joined  us  in  November  2005  as  our  Group  Director  for  Communications.

James  Conyers  joined  us  in  April  1993  as  Assistant  Solicitor.  During  1998  he  was  appointed  as  our  Deputy  Head  of  Legal  and  Business  Affairs.  In
January  2004  he  was  appointed  as  our  Head  of  Legal  and  Business  Affairs,  and  in  September  2005  he  was  appointed  as  our  General  Counsel.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

53

Beryl  Cook  joined  us  in  April  2004  as  our  Director  for  People  and  Organisational  Development.

Robin Crossley joined us in 1988 and was appointed National Operations Manager in 1989. He left in 1991 but subsequently rejoined us in June 1995
as  Director  of  Digital  Development.  In  January  2001  he  was  appointed  Strategic  Adviser,  Technology.

Mike Darcey joined us in February 1998 as our Head of Strategic Planning and in July 2002 he was appointed as our Group Director of Strategy. In
February 2006 he was appointed Group Commercial and Strategy Director with extended responsibility for a new group that combines our Strategy,
Future Technology,  Research  and  Development and  Business  Development  teams.

Jon  Florsheim  joined  us  in  April  1994  as  Marketing  Director,  Direct  to  Home  and  in  October  1998,  he  was  appointed  Director  of  Distribution  and
Marketing. In August 2000, Mr Florsheim was appointed as Managing Director, Sales, Marketing and Interactive and in March 2005 he was appointed
as  Chief  Marketing  Officer.  In  February  2006  Mr  Florsheim  became  Managing  Director,  Customer  Group  in  addition  to  his  existing  title  of  Chief
Marketing  Officer.

Richard Freudenstein joined us in October 1999 as General Manager and was appointed as Chief Operating Officer in October 2000. On 15 December
2005,  the  Company  announced  that  Mr.  Freudenstein  would  be  leaving  the  Company  in  the  summer  of  2006  to  return  to  his  home  country  of
Australia.

David  Gormley  joined  us  in  March  1995  as  Assistant  Company  Secretary  and  was  appointed  as  Group  Company  Secretary  in  November  1997.

Jeff  Hughes  joined  us  in  May  2005  as  our  Group  Director  for  IT  and  Strategy.

Nick  Milligan  joined  us  in  June  2004  as  Managing  Director  of  Sky  Media.

David Rowe joined us in July 2006 as Managing Director, Enterprise Business and is responsible for our business-to-business services across both
television  and  telecoms.  Mr  Rowe  was  CEO  of  Easynet  Group  plc  until  it  became  part  of  Sky  in  January  2006.

Vic  Wakeling  joined  us  in  1991  as  Head  of  Football,  taking  over  as  Head  of  Sport  in  January  1994.  In  August  1998,  he  was  appointed  Managing
Director,  Sky  Sports.

Alun Webber joined us in 1995 and was part of the core team which launched Sky Digital, and established the Sky Interactive venture. In April 2002,
he was appointed Group Director of Engineering and Platform Technology. On 1 July 2006, Mr Webber was appointed Group Director of Strategic
Project  Delivery.

There is no arrangement or understanding between any of the above listed persons and any other person pursuant to which he or she was elected
as  a  Director  or  Senior  Executive.

Employees

The average monthly number of full time equivalent persons (including temporary employees) employed by us during the previous three fiscal years
was  as  follows:

2006

2005

2004

Programming
Transmission  and  related  functions
Marketing
Subscriber  management
Administration
Betting

DIRECTORS’  REPORT

416

1,479 1,464
1,976 1,588
238
5,903 5,275
1,306 1,266
127
11,216 9,958

136

1,295
1,394
209
5,418
1,051
133
9,500

The  Directors  present  their  Annual  Report  on  the  affairs  of  British  Sky  Broadcasting  Group  plc  and  its  subsidiary  undertakings,  together  with  the
Accounts  and  Auditors’  Report  for  the  year  ended  30  June  2006.

Principal  activities  and  business  review

British Sky Broadcasting Group plc is the holding company of the British Sky Broadcasting group of companies (the ‘‘Group’’). The Group’s principal
activities  are  detailed  in  the  Review  of  the  Business  on  pages  5  to  36.

The  Chairman’s  Statement  on  page  3,  the  Chief  Executive’s  Statement  on  page 4,  the  Review  of  the  Business  on  pages  5  to  36  and  the  Financial
Review on pages 37 to 50 report on the development and performance of the business during the year, recent events and any likely further business
developments.

54

The principal risks and uncertainties facing the Group are described in the Review of the Business on pages 24 to 27. Significant trends which could
have  a  material  effect  on  the  Group’s  financial  performance  are  described  in  the  Financial  Review  on  pages  45  to  46.

Financial  instruments

Details of the Group’s use of financial instruments, together with information on our risk management objectives and policies, and our exposure to
price  risks,  credit  risks,  liquidity  risks  and  cash  flow  risks,  can  be  found  in  note  22  to  the  accounts.

Results  and  dividends

The profit for the year ended 30 June 2006 was £551 million (2005: £578 million). The Directors recommend a final dividend for the year ended
30 June 2006 of 6.70 pence per ordinary share which, together with the interim dividend of 5.50 pence paid to shareholders on 25 April 2006, will
make a total dividend for the year of 12.20 pence (2005: 9.00 pence). Subject to approval at the Annual General Meeting (‘‘AGM’’), the final dividend
will  be  paid  on  17  November  2006  to  shareholders  appearing  on  the  register  at  the  close  of  business  on  27  October  2006.

Payment  policy

The policy of the Group is to agree terms of payment with suppliers prior to entering into a contractual relationship. In the absence of a specific
agreement, it is the policy of the Group to pay suppliers on a monthly basis. The Group had under 30 days’ purchases outstanding at 30 June 2006
(2005: 31 days), based on the total amount invoiced by non-programme trade suppliers during the year ended 30 June 2006. Programme creditors
include significant balances which are not yet contractually due. In respect of amounts both contractually due and invoiced, the outstanding number
of  days’  purchases  is  below  30  days  (2005:  below  30  days).

Share  capital

Details  of  changes  in  the  share  capital  during  the  year  are  disclosed  in  note  23  to  the  consolidated  financial  statements.  On  27  July  2006,  the
following  companies,  or  their  subsidiary  undertakings,  held  more  than  3%  of  the  Company’s  share  capital:

News  UK  Nominees  Limited  (a  subsidiary  of  News  Corporation)
Franklin  Resources,  Inc.  and  its  affiliates
Janus  Capital  Management  LLC
Barclays  PLC
Brandes  Investment  Partners  L.P.
The  Capital  Group  Companies,  Inc.
FMR  Corp.  and  Fidelity  International  Limited
Harris  Associates  L.P.

Corporate  governance

38.36%
10.00%
3.86%
3.85%
3.12%
3.10%
3.06%
3.03%

Details concerning the Group’s arrangements relating to corporate governance and its compliance with the Combined Code on Corporate Governance
are  given  on  pages  58  to  63.  The  Report  on  Directors’  Remuneration  is  on  pages  63  to  72.

Charitable  contributions  and  community  and  environmental  activities

The  Group’s  fourth  Corporate  Responsibility  Review,  which  does  not  form  part  of  the  Annual  Report,  will  be  published  in  August  2006,  and  will
provide  further  information  on  the  Group’s  commitment  to  corporate  responsibility,  including  community  and  environmental  activities  (see
www.sky.com/responsibilities). An overview of the Group’s community and environmental activities is also included in the Review of the Business on
page  22.

During 2006, the Group donated £2,308,581 (2005: £1,668,050) to charities in the UK in the form of cash. The Group’s total community investment
(cash,  time,  in  kind  and  management  costs)  will  be  published  in  the  Corporate  Responsibility  Review.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

55

Political  contributions

Political  contributions  of  the  Group  in  the  UK  during  2006  amounted  to  nil  (2005:  nil).

Directors

The  names  and  biographical  details  of  the  Directors  of  the  Company  are  given  on  pages  51  to  53.

Chase  Carey,  Nicholas  Ferguson,  James  Murdoch  and  Jacques  Nasser  retire  from  the  Board  by  rotation,  and  being  eligible,  offer  themselves  for
re-election at the 2006 AGM. Lord St John of Fawsley will also retire from the Board by rotation at the 2006 AGM but will not be seeking re-election
by the shareholders. Arthur Siskind, David DeVoe and Rupert Murdoch are subject to annual reappointment in accordance with requirement A.7.2 of
the  Combined  Code,  as  they  have  served  as  Non-Executive  Directors  for  longer  than  9  years.

The Directors’ interests in the ordinary shares and options of the Company are disclosed within the Report on Directors’ Remuneration on pages 70
to  72.

Employment  policies

Details  of  the  Group’s  employees,  together  with  statements  of  policy  on  equality  of  opportunity,  disabled  persons,  employee  involvement  and
communication,  training  and  development  and  financial  participation  are  provided  in  the  Review  of  the  Business  on  pages  22  to  24.

Health  and  Safety

The health and safety of the Group’s employees is a matter of major importance. Accordingly, it is the Group’s policy to manage its activities so as to
avoid  causing  any  unnecessary  or  unacceptable  risk,  so  far  as  is  reasonably  practicable,  to  the  health,  safety  and  wellbeing  of  its  personnel.
Furthermore, the Group directs its managers and contractors to take all reasonable steps to reduce risks to the minimal level achievable through
good management practice and the thorough application of relevant control measures. The Group’s goal is to ensure continuous improvement in the
management of its health and safety risks. To this end, the Group’s second two-year programme of work was launched in July 2005 to secure such
continual  development.  Furthermore  a  revised  governance  model  has  been  implemented  to  reflect  the  organisational  changes  that  have  occurred
across the Group. The current status of the project is in line with the deliverables required by the programme to securely embed the reinvigorated
management system for health and safety into the Group. This process not only meets all applicable statutory requirements, but also demonstrates
the  Group’s  commitment  to  continual  organisational  development  and  the  welfare  of  the  Group’s  employees.

Purchase  of  own  shares

At the AGM, held on 4 November 2005, the shareholders gave the Company the authority to purchase in the market a maximum of 92,000,000 of its
own  shares.  This  authority  expires  on  3  November  2006.

During the year ended 30 June 2006, the Company purchased, and subsequently cancelled, 76,446,000 ordinary shares of 50p each, representing
approximately 4.3% of the issued ordinary share capital of the Company at 27 July 2006, for a consideration of £405 million, before stamp duty and
commissions. Of the 76,446,000 ordinary shares purchased during the year, 53,765,000 ordinary shares were purchased under the authority granted
at  the  2005  AGM  and  22,681,000  ordinary  shares  were  purchased  under  the  authority  granted  at  the  2004  AGM  held  on  12  November  2004.

Annual  General  Meeting

The  notice  convening  the  AGM  to  be  held  at  The  Queen  Elizabeth  II  Conference  Centre,  Broad  Sanctuary,  Westminster,  London,  SW1P  3EE  on
3  November  2006  at  11.30am  can  be  found  in  a  separate  notice  accompanying  the  Annual  Report.

Going  concern

After  making  enquires,  the  Directors  have  formed  the  judgement,  at  the  time  of  approving  the  financial  statements,  that  there  is  a  reasonable
expectation  that  the  Group  has  adequate  resources  to  continue  in  operational  existence  for  the  foreseeable  future.  For  this  reason,  the  Directors
continue  to  adopt  the  going  concern  basis  in  preparing  financial  statements.

Auditors

In  the  case  of  each  of  the  persons  who  are  Directors  of  the  Company  at  the  date  when  this  report  was  approved:

) so far as each of the Directors is aware, there is no relevant audit information (as defined in the Companies Act 1985) of which the Company’s

auditors  are  unaware;  and

) each of the Directors has taken all the steps that he/she ought to have taken as a Director to make himself/herself aware of any relevant audit

information  (as  defined)  and  to  establish  that  the  Company’s  auditors  are  aware  of  that  information.

56

A  resolution  to  re-appoint  Deloitte  &  Touche  LLP  as  the  Company’s  auditors  will  be  proposed  at  the  forthcoming  AGM.

By  order  of  the  Board,
Dave  Gormley
Company  Secretary

27  July  2006

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

57

CORPORATE  GOVERNANCE  REPORT

The  Company  is  committed  to  maintaining  high  standards  of  corporate  governance  in  its  management  of  the  Group  and  when  accounting  to
shareholders.  The  management  of  the  Company  values  an  effective  long-term  outlook  and  sees  itself  as  responsible  to  the  wider  range  of
stakeholders,  whilst  being  accountable  for  the  pursuit  of  its  objectives  primarily  for  the  benefit  of  the  Company’s  owners.

This section of the Annual Report has been prepared in accordance with the Code of Best Practice set out in Section 1 of the July 2003 Combined
Code  on  Corporate  Governance  (the  ‘‘Combined  Code’’).

Throughout  the  year  ended  30  June  2006,  the  Company  has  been  in  compliance  with  the  Combined  Code  provisions  set  out  in  Section  1  of  the
Combined Code, apart from the requirement for Directors who have served more than nine years being subject to annual re-election. The Company
can  confirm  that  following  the  2006  AGM  the  Company  will  in  future  comply  with  this  aspect  of  the  Code.

The  Company,  as  a  foreign  issuer  with  American  Depositary  Shares  listed  on  the  New  York  Stock  Exchange  (‘‘NYSE’’),  is  obliged  to  disclose  any
significant  ways  in  which  its  corporate  governance  practices  differ  from  the  NYSE’s  corporate  governance  listing  standards.  Furthermore,  the
Company must comply fully with the provisions of the NYSE listing standards which relate to the composition, responsibilities and operation of audit
committees. These provisions incorporate the rules concerning audit committees implemented by the SEC and the NYSE under the US Sarbanes-Oxley
Act  of  2002.

The Company has reviewed the NYSE’s listing standards and believes that its corporate governance practices are consistent with the standards, with
the  following  exception.  The  standards  state  that  companies  must  have  a  nominating/corporate  governance  committee  composed  entirely  of
independent  directors.  The  Company’s  Corporate  Governance  &  Nominations  Committee  is  made  up  of  a  majority  of  Independent  Non-Executive
Directors.

The Company maintains disclosure controls, procedures and systems that are designed to ensure that information required to be disclosed in the
reports  filed  under  the  Securities  Exchange  Act  of  1934,  as  amended,  is  recorded,  processed,  summarised  and  reported  within  the  time  periods
specified  in  the  SEC’s  rules  and  forms,  and  the  Company’s  UK  listing  obligations.  The  Company  has  established  a  disclosure  committee.  The
committee is chaired by the Company Secretary and its members consist of senior managers from group finance, legal and investor relations. It has
responsibility for considering the materiality of information (including inside information) and on a timely basis, determination of the disclosure and
treatment of such information. The committee also has responsibility for the filing of reports with the SEC and overseeing the process for the formal
review  of  the  contents  of  the  Company’s  Annual  Report.

The Company carried out an evaluation, under the supervision and with the participation of the Company’s management, including the CEO and CFO,
of the effectiveness of the design and operation of these disclosure controls, procedures and systems at 30 June 2006. Based on that evaluation, the
CEO  and  CFO  of  the  Company  have  concluded  that  the  Company’s  disclosure  controls  and  procedures  are  effective.  No  change  in  the  Company’s
internal  control  over  financial  reporting  has  occurred  during  the  year  ended  30  June  2006  that  has  materially  affected,  or  is  reasonably  likely  to
materially  affect,  the  Company’s  internal  control  over  financial  reporting.

Corporate  policies

Our policies aim to enhance and maintain risk management, equality in the workplace, share dealing, work practices (on and off-site), and social
arrangements.  Copies  are  readily  available  to  all  staff  on  the  intranet.

The Company has also adopted since 2003 a Code of Ethics that applies to the Group’s CEO and CFO, who also serves as the principal accounting
officer. The full text of the code of ethics is incorporated by reference to the Annual Report on Form 20-F of British Sky Broadcasting Group plc for
the  fiscal  year  ended  30  June  2003  filed  with  the  SEC  on  5  December  2003.

The  Board

The  Board  currently  comprises  fifteen  Directors,  made  up  of  two  Executive  Directors  and  thirteen  Non-Executive  Directors.  A  majority  of  eight
Non-Executive  Directors  are  determined  to  be  independent  in  compliance  with  the  Combined  Code.  They  bring  a  wide  range  of  experience  and
expertise  to  the  Group’s  affairs,  and  carry  significant  weight  in  the  Board’s  decisions.  The  Independent  Non-Executive  Directors  provide  a  strong
independent element and a foundation for good corporate governance. Short biographies of each of the Directors are set out on pages 51 to 53. The
table  on  page  51  clearly  identifies  those  Directors  who  are,  in  the  view  of  the  Board,  independent  within  the  meaning  of  the  Combined  Code.

The Company recognises that all Directors are equally accountable under the law for the proper stewardship of the Company’s affairs. To this end, the
Company  maintains  a  directors’  and  officers’  liability  insurance  policy  which  meets  defence  costs  when  the  director  is  not  proved  to  have  acted
fraudulently.

The  roles  of  the  Chairman,  Rupert  Murdoch,  and  CEO,  James  Murdoch,  are  separate  and  the  roles  have  been  since  the  Company’s shares  were
admitted  to  listing  in  1994.  Lord  Rothschild  holds  the  position  of  Senior  Independent  Non-Executive  Director  and  Deputy  Chairman.

58

The  Chairman

The Chairman is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role and setting its agenda. This includes
ensuring  via  the  Company  Secretary  that  the  Directors  receive  accurate,  timely  and  clear  information.

The  Chief  Executive  Officer

The Chief Executive is responsible for the daily operation of the Company, advancing long-term shareholder value, supported by the management
team.  He  is  accountable  and  responsible  to  the  Board  for  the  management  and  operation  of  the  Company.

The  Company  Secretary

The Company Secretary is available to advise all Directors and is responsible for ensuring the Board is supplied with all necessary information in a
timely manner. The Company Secretary ensures good communication between the Board, Board committees and senior management. He facilitates
Directors’  induction  and  training.

Board Practices

The Board is scheduled to meet at least six times a year to review appropriate strategic, operational and financial matters as required. During the
financial  year,  one  of  these  meetings  was  held  over  two  days  when  the  Board  met  to  review  the  future  strategy  and  direction  of the  Group.

Attendance  of  the  current  Directors  at  Board  and  Committee  meetings  is  set  out  in  the  table  below:

NUMBER  OF  MEETINGS  HELD  IN  YEAR
DIRECTOR
Rupert  Murdoch,  Chairman
James  Murdoch,  CEO
Jeremy  Darroch,  CFO
Chase  Carey
David  DeVoe
David  Evans*
Nicholas  Ferguson*
Andrew  Higginson***
Allan  Leighton***
Jacques  Nasser*
Gail  Rebuck***
Lord  Rothschild**
Arthur  Siskind**
Lord  St  John  of  Fawsley
Lord  Wilson  of  Dinton**

Board

Audit

Remuneration

Corporate
Governance  &
Nominations

8

8
8
8
8
8
7
7
7
8
7
7
8
8
8
8

8

—
—
—
—
—
—
—
7
7
—
8
—
—
—
—

6

—
—
—
—
—
5
6
—
—
6
—
—
—
—
—

3

—
—
—
—
—
—
—
—
—
—
—
3
3
—
3

*

Remuneration  Committee  member

**

Corporate  Governance  and  Nominations  Committee  member

*** Audit  Committee  member

The  independent  Non-Executive  Directors  of  the  Board  held  a  separate  meeting  during  the  year.

Board  role

A  schedule  of  matters  reserved  for  the  full  Board’s  determination  and/or  approval  is  in  place,  which  includes:
) approval  of  the  annual  budget  and  any  changes  to  it;
) a  major  change  in  the  nature,  scope  or  scale  of  the  business  of  the  Group;
) approval  of  the  interim  and  final  results;
) approval  of  any  dividend  policy;

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

59

) changes  relating  to  the  Group’s  capital  structure,  including  reductions  of  capital  and  share  buy-backs;
) the  entering  into  by  the  Group  of  a  commitment  or  arrangement  (or  any  series  of  related  commitments  or  arrangements)  which,  whether
budgeted  or  unbudgeted,  involves  or  could  reasonably  involve,  the  payment  or  receipt  by  the  Group  of  amounts  equal  to  or  in  excess  of
£100  million  in  aggregate  value;

) the entering into by the Group of a commitment or arrangement (or any series of related commitments or arrangements) with News Corporation,
any of its subsidiaries, or a related party which involves, or could reasonably involve, the payment or receipt by the Group of amounts equal to or
in  excess  of  £25  million  in  aggregate  value;

) approval  of  resolutions  to  be  put  forward  to  shareholders  at  a  general  meeting;
) communication  involving  the  general  state  of  the  Company;
) determining  the  independence  of  Non-Executive  Directors.
For  further  information,  matters  reserved  for  the  Board  can  be  downloaded  from  the  Company’s corporate  website  at www.sky.com/corporate.

The  Board  has  also  delegated  specific  responsibilities  to  Board  Committees,  notably  the  Audit,  Remuneration  and  Corporate  Governance  &
Nominations Committees, as set out below. Directors receive Board and Committee papers several days in advance of Board and Committee meetings
and also have access to the advice and services of the Company Secretary. In addition, the Board members have access to external professional advice
at  the  Company’s  expense.  Non-Executive  Directors  serve  for  an  initial  term  of  three  years,  subject  to  election  by  shareholders  following
appointment, subsequent re-election by shareholders, and Companies Act provisions relating to the removal of Directors. In addition, reappointment
for a further term is not automatic, but may be mutually agreed. All of the Directors are required to retire and offer themselves for re-election at
least  once  in  every  three  years.

A committee of senior management generally meets on a weekly basis to allow prompt discussion of relevant business issues. It is chaired by the
CEO  and  comprises  the  CFO  and  other Senior  Executives  from  within  the  Group.

Following appointment to the Board, all new Directors receive an induction tailored to their individual requirements. The induction process involves
a meeting with all of the Company’s Executive Directors and Senior Executives. This facilitates their understanding of the Group and the key drivers of
the  business’  performance.  The  Directors  are  also  provided  with  copies  of  the  Company’s  corporate  governance  practices  and  procedures.

Directors regularly receive additional information from the Company between Board meetings, including a monthly report which is sent to all of the
Directors  updating  them  on  the  performance  of  the  Group.

Where appropriate, additional training and updates on particular issues are arranged. For example, over the last financial year the Audit Committee
has  received  specific  briefings  on  the  introduction  of  IFRS  and  its  likely  impact  on  future  reporting  by  the  Company.

During the year, the Directors carried out a full evaluation of the performance of the Board, its committees and individual Directors. The process was
carried  out  internally  and  was  led  by  the  Corporate  Governance  &  Nominations  Committee,  with  the  assistance  of  the  Company  Secretary  and
members  of  the  legal  department.  The  evaluation  confirmed  that  the  Board  was  satisfied  with  the  Board’s  overall  performance.

During the year, the Senior Independent Non-Executive Director held a formal meeting of the Non-Executive Directors, without Executive Directors
present, to discuss the functioning of the Board. There was also a meeting of the Non-Executive Directors without the Chairman present to evaluate
his  performance  led  by  the  Senior  Independent  Non-Executive  Director.

Following  this  year’s  review  the  Corporate  Governance  &  Nominations  Committee  and  Board  have  confirmed  that  all  Directors  standing  for  re-
election  at  the  forthcoming  AGM  continue  to  perform  effectively  and  demonstrate  commitment  to  their  roles.

Chase Carey, Nicholas Ferguson, James Murdoch and Jacques Nasser retire from the Board by rotation, and being eligible, offer themselves for re-
election at the 2006 AGM. Lord St John of Fawsley will also retire from the Board by rotation at the 2006 AGM but will not be seeking re-election by
the shareholders. Arthur Siskind, David DeVoe and Rupert Murdoch are subject to annual reappointment in accordance with requirement A.7.2 of the
Combined  Code,  as  they  have  served  as  Non-Executive  Directors  for  longer  than  9  years.  Following  the  2006  AGM  the  Company  will  be  in  full
compliance  with  the  Combined  Code.

Board  Committees

Terms  of  reference  for  the  Board  Committees  can  be  found  on  the  Company’s corporate  website.

Remuneration  Committee

The  members  of  the  Remuneration  Committee  are  Nicholas  Ferguson  (Chairman),  David  Evans  and  Jacques  Nasser,  all  of  whom  are  Independent
Non-Executive  Directors,  in  compliance  with  the  Combined  Code.

The Remuneration Committee has clearly defined terms of reference, meets at least twice a year, and takes advice from the CEO and independent
consultants as appropriate in carrying out its work. Following publication of the annual report we arrange meetings and round-table discussions

60

between the Remuneration Committee and institutional shareholders to discuss remuneration policy and aspects of the Committee’s Remuneration
Report.  The  Remuneration  Committee  Chairman  reports  regularly  to  the  Board  on  its  activities.

Rupert Murdoch and David DeVoe have a standing invitation to attend meetings of the Remuneration Committee. Their attendance at these meetings
is  as  observers  only  and  in  a  non-voting  capacity.

The Report on Directors’ Remuneration can be found on pages 63 to 72. In accordance with the Directors’ Remuneration Report Regulations 2002,
the  Report  on  Directors’  Remuneration  will  be  put  forward  for  an  advisory  shareholder  vote  at  the  AGM.

Corporate  Governance  &  Nominations  Committee

The  Corporate  Governance  &  Nominations  Committee  is  chaired  by  Lord  Wilson  of  Dinton  and  its  other  members  are  Lord  Rothschild  and  Arthur
Siskind.  The  Corporate  Governance  &  Nominations  Committee  met  three  times  during  the  year.  Its  main  duties  include:

) the  identification  and  nomination,  for  approval  by  the  Board,  of  candidates  to  fill  Board  vacancies  as  they  arise;

) the  drafting  of  requirements  for  a  particular  appointment  to  the  Board,  taking  into  consideration  the  present  balance  of  skills,  knowledge  and

experience  on  the  Board;

) the  regular  review  of  the  structure,  size  and  composition  of  the  Board  and  to  recommend  any  changes  to  the  Board  or  succession  planning;

) the provision of a formal letter of appointment, setting out clearly what is expected of new appointees to the Board, in terms of time commitment,
term of office and committee service as well as their duties and liabilities as a Director, including details of the Company’s corporate governance
policies  and  directors  &  officers  liability  insurance  cover;

) the  monitoring  of  the  Company’s  compliance  with  applicable Corporate  Governance  Codes  and  other  similar  requirements.

The  Corporate  Governance  & Nominations  Committee  Chairman  reports  regularly  to  the  Board  on  its  activities.

The Corporate Governance & Nominations Committee has in the past used the services of external recruitment advisors when seeking to appoint a
Director  to  the  Board.  There  have  been  no  nominations  to  the  Board  during  this  year.

The Corporate Governance & Nominations Committee led the evaluation of the Board that was completed during the year as discussed earlier in this
report.

The  Committee  also  reviewed  the  independence  of  the  Non-Executive  Directors  and  recommended  to  the  Board  that  there  be  no  changes  to  the
independent status of the current Non-Executive Directors. The table on page 51 clearly sets out those Non-Executive Directors who are considered
by  the  Board  to  be  independent.

The  Corporate  Governance  &  Nominations  Committee  also  reviewed  the  letter  of  appointment  of  the  Non-Executive  Directors.  All  Non-Executive
Directors  have  signed  letters  of  appointment  with  the  Company.

Audit  Committee

The Audit Committee, which consists exclusively of Independent Non-Executive Directors, has clearly defined terms of reference as laid down by the
Board.  The  composition  of  the  Audit  Committee  is  currently  Allan  Leighton  (Chairman),  Gail  Rebuck  and  Andrew  Higginson.  The  CFO  and
representatives from the external auditor and the internal auditor attend meetings at the request of the Audit Committee. It is also usual practice for
the  CEO  to  attend  meetings  of  the  Audit  Committee.  Other  finance  and  business  executives  attend  meetings  from  time  to  time  and  the  Company
Secretary  is  Secretary  to  the  Committee.  The  Audit  Committee  Chairman  reports  regularly  to  the  Board  on  its  activities.  David  DeVoe  and  Arthur
Siskind have a standing invitation to attend meetings of the Audit Committee. Their attendance at these meetings is as observers only and in a non-
voting capacity. All three members of the Audit Committee are independent for the purposes of the Combined Code and rule 10.A.3(b)(1) of the US
Securities Exchange Act of 1934. The members have wide ranging experience to bring to the work of the Audit Committee. The Audit Committee met
eight  times  during  the  year.  Its  duties  include:

) making recommendations to the Board in relation to the appointment, reappointment and removal of the external auditors and discussing with

the  external  auditors  the  nature,  scope  and  fees  for  the  external  auditors’  work;

) reviewing and making recommendations to the Board regarding the approval, or any amendment to, the quarterly, half year and annual financial

statements  of  the  Group;

) reviewing  and  approving  the  Group’s  US  Annual  Report  on  Form  20-F  prior  to  its  filing;

) reviewing  the  Group’s  significant  accounting  policies;

) reviewing  the  Group’s  systems  of  internal  control;

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

61

) reviewing  the  Group’s  treasury  policies;

) recommending  the  appointment  of  the  Group’s  Director  of  Internal  Audit;

) reviewing  the  audit  plan  and  findings  of  the  Group’s  internal  audit  function;

) monitoring  and  reviewing  the  effectiveness  of  the  Group’s  internal  audit  function;

) monitoring  the  Group’s  whistle-blowing  policy;

) News UK Nominees Limited, a subsidiary of News Corporation, is a major shareholder in the Group. The Audit Committee receives, on a quarterly
basis,  a  schedule  of  all  transactions  between  companies  within  the  News  Corporation  Group  and  the  Group,  and  any  other  related  party
transactions,  showing  all  transactions  which  have  been  entered  into  during  the  year  and  which  cumulatively  exceed  £100,000  in  value.

) Furthermore, Audit Committee approval is required for the entering into by the Group of a commitment or arrangement (or any series of related
commitments or arrangements) with News Corporation or any of its subsidiaries, or any other related party which involves or could reasonably
involve the payment or receipt by the Group of amounts equal to or in excess of £10 million, but not exceeding £25 million in aggregate value with
News Corporation. Any transaction in excess of £25 million in aggregate value must be submitted to the Audit Committee and, if approved by the
Audit  Committee,  must  also  be  submitted  to  the  full  Board  for  approval.

The Audit Committee does not include an Audit Committee Financial Expert. The Audit Committee members have considerable financial and business
experience  and  the  Board  considers  that  the  membership  as  a  whole  has  sufficient  recent  and  relevant  financial  experience  to  discharge  its
functions.  Accordingly,  it  is  the  opinion  of  the  Board  not  to  formally  designate  a  member  as  the  financial  expert.

Internal  control

The  Directors  have  overall  responsibility  for  establishing  and  maintaining  the  Group’s  systems  of  internal  control  and  risk  management  and  for
reviewing their effectiveness. These systems are designed to manage, and where possible eliminate, the risk of failure to achieve business objectives
and  to  provide  reasonable,  but  not  absolute,  assurance  against  material  misstatement  or  loss.  An  ongoing  process  for  identifying,  evaluating  and
managing  the  significant  risks  faced  by  the  Group  has  been  established,  in  accordance  with  the  guidance  of  the  Turnbull  Committee  on  internal
control issued in September 1999 and updated by the Financial Reporting Council in October 2005. This process has been in place for the year ended
30  June  2006  and  up  to  the  date  on  which  the  financial  statements  were  approved.

The  Audit  Committee,  on  behalf  of  the  Board,  considers  the  effectiveness  of  the  operation  of  the  Group’s  systems  of  internal  control  and  risk
management  during  the  year  and  this  review  has  been  carried  out  for  the  year  ended  30  June  2006  and  up  to  the  date  on  which  the  financial
statements  were  approved.  This  review  relates  to  the  Company  and  its  subsidiaries  and  does  not  extend  to  joint  ventures.  The  Audit  Committee
meets  on  at  least  a  quarterly  basis  with  the  Group’s  internal  audit  team  and  the  external  auditors.

There is a comprehensive budgeting and forecasting process, and the annual budget, which is regularly reviewed and updated, is approved by the
Board. Risk assessment and evaluation take place as an integral part of this process. Performance is monitored against budget through weekly and
monthly reporting cycles. Monthly reports on performance are provided to the Board and the Group reports to shareholders each quarter. Each area
of the Group carries out risk assessments of its operations and ensures that the key risks are addressed. A Risk Management Committee, chaired by
the  CFO  and  comprising  Senior  Executives,  reviews  the  management  of  risks  in  all  areas  of  the  Group.  The  results  of  the  Risk  Management
Committee’s  review  are  integrated  into  the  budgeting  and  forecasting  process  and  are  integrated  into  the  internal  audit  planning.

The internal audit team provides objective assurance as to the effectiveness of the Group’s systems of internal control and risk management to the
Group’s  operating  management  and  to  the  Audit  Committee.

Use  of  external  auditors

The  Group  has  a  policy  on  the  provision  by  the  external  auditors  of  audit  and  non-audit  services,  which  categorises  such  services  between:

) those  services  which  the  auditors  are  prohibited  from  providing;

) those services which are acceptable for the auditors to provide and the provision of which has been pre-approved by the Audit Committee; and

) those  services  for  which  the  specific  approval  of  the  Audit  Committee  is  required  before  the  auditors  are  permitted  to  provide  the  service.

The  policy  defines  the  types  of  services  falling  under  each  category  and  sets  out  the  criteria  which  need  to  be  met  and  the  internal  approval
mechanisms required to be completed prior to any engagement. An analysis of all services provided by the external auditors is reviewed by the Audit
Committee  on  a  quarterly  basis.

The Audit Committee is aware that the non-audit fees incurred with Deloitte & Touche LLP have been considerably in excess of the audit fees. The
principal reason for this is that the Group during the year received services from Deloitte & Touche LLP in respect of the CRM systems development
project.  The  Audit  Committee  reviews  regularly  the  non-audit  work  provided  by  Deloitte  &  Touche  LLP,  and  has  noted  that,  in  relation  to  CRM,  it

62

would have had a disruptive effect on the final delivery of the system if Deloitte & Touche LLP personnel were to be withdrawn prior to completion of
the project. The Audit Committee further noted that those members of Deloitte & Touche LLP who worked on the project were completely separate
from the Deloitte & Touche LLP audit team and also were not involved in the development of any of the financial systems within the project. Since the
CRM  system  went  live,  Deloitte  &  Touche  LLP  personnel  have  been  withdrawn.

For  the  year  ended  30  June  2006,  the  Audit  Committee  has  discussed  the  matter  of  audit  independence  with  Deloitte  &  Touche  LLP,  the  Group’s
external auditors, and has received and reviewed confirmation in writing that, in Deloitte & Touche LLP’s professional judgement, Deloitte & Touche
LLP  is  independent  within  the  meaning  of  all  UK  and  US  regulatory  and  professional  requirements  and  the  objectivity  of  the  audit  engagement
partner  and  audit  staff  is  not  impaired.

There  were  no  services  provided  during  the  year  that  were  not  pre-approved  by  the  Audit  Committee  in  accordance  with  the  Group’s  policy.

Communication  with  shareholders

Presentations and webcasts on the development of the business are available to all shareholders on the Company’s corporate website. The Company
also uses email alerts and actively promotes downloading of all reports enhancing speed and equality of shareholder communication. In addition,
any  letters  from  shareholders  are  duly  circulated  to  the  Board.

The Company maintains a dialogue with institutional shareholders in order to ensure that the objectives of both the Group and the shareholders are
understood.  A  programme  of  meetings  with  institutional  shareholders,  fund  managers  and  analysts  takes  place  each  year,  some  of  which  are
attended by the Senior Independent Director. The Company also makes presentations to analysts and fund managers following the half year and full
year results of the Company, conference calls are held with analysts following the announcement of the first quarter and third quarter results and
presentations  are  made  during  the  year  to  overseas  shareholders.  During  the  year,  various  members  of  the  Board  have  met  with  institutional
shareholders  and  representative  bodies,  reinforcing  the  continuation  of  open  dialogue  and  discussion  of  strategy  between  the  Board  and  its
shareholders.  Non-Executive  Directors  are  offered  the  opportunity  to  attend  meetings  with  major  shareholders  and  are  expected  to  attend  if
required.

The Board views the AGM as an opportunity to communicate with private investors and sets aside time at these meetings for shareholders to ask
questions of the Board. All members of the Board are encouraged to attend the meeting. Nicholas Ferguson was unable to attend the 2005 AGM due
to prior commitments. At the AGM, the Chairman provides a brief r´esum´e of the Company’s activities for the previous year to the shareholders. The
Company, in accordance with the Combined Code, announces the number of proxy votes cast on resolutions at the AGM. From 2003 there has been a
year  on  year  2%  increase  in  the  number  of  votes  cast.

Directors’  responsibilities

The  responsibilities  of  the  Directors  are  set  out  on  page  72.

REPORT  ON  DIRECTORS’  REMUNERATION

Remuneration  Committee

1.1 Role  of  the  Remuneration  Committee  and  terms  of  reference

The  Remuneration  Committee  (the  ‘‘Committee’’)  is  responsible  for  recommendations  to  the  Board  regarding:

) the Company’s policy on remuneration for Board Directors and other Senior Executives of the Group who report directly to the CEO. In the latter

case,  decisions  shall  be  the  subject  of  recommendation  to  the  Committee  by  the  CEO;

) the  design  and  implementation  of  incentive  compensation  arrangements  including  share-based  schemes;  and

) remuneration  packages  for  Executive  Directors  of  the  Company,  including  basic  salary,  performance-based  short  and  long-term  incentives,

pensions  and  other  benefits.

The Committee sets the performance targets applicable to incentive compensation arrangements. As part of this process, it seeks to ensure that such
packages provide employees with appropriate incentives to perform, reflect their positions and roles within the Group, and that the employees are,
in a fair and reasonable manner, rewarded for their individual contributions to the success of the Group. Payments or benefits offered to employees
in  excess  of  £250,000  which  do  not  form  part  of  an  employee’s  expected  remuneration  or  benefits  require  the  approval  of  the  Committee.

The  Committee  met  five  times  during  the  year.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

63

1.2 Membership  of  the  Committee

The  Committee  comprised  the  following  independent Non-Executive  Directors  during  the  year  ended  30  June  2006:

) David  Evans

) Nicholas  Ferguson  (Chairman)

) Jacques  Nasser

Jacques  Nasser  resigned  as  Chairman  and  Nicholas  Ferguson  assumed  the  role  in  January  2006.  There  have  been  no  other  changes  to  the
membership  of  the  Committee  during  the  year.

During the year, the Committee sought the advice of James Murdoch, the CEO, on matters relating to the Executive Directors and Senior Executives
who report to him and advice from the Director of People and Organisational Development; the Committee was supported by the Company Secretary,
and the finance function. The CEO was not present when matters affecting his remuneration were considered. The Chairman, Rupert Murdoch, did
not  attend  any  Remuneration  Committee  meetings  during  the  year.

2. Advisors

The Committee has engaged the services of both a lead adviser (Patterson Associates LLP.) and a support adviser (New Bridge Street Consultants
LLP).  The  lead  adviser  advises  the Committee  and  the  Company  on  overall  direction  and  acts  as  the  primary  lead  for  advice.  The  support  adviser
advises on share based awards, performance monitoring, remuneration data and accounting including IFRS and US GAAP for any existing or new
incentives  and  remuneration  schemes  and provides  analytical  support.  The  support  adviser  works  in  conjunction  with  the  lead  adviser.

3. Remuneration  policy

The  Committee’s  reward  policy  reflects  its  aim  to  align  Executive  Directors’  remuneration  with  shareholders’  interests  and  to  engage  world-class
executive  talent  for  the  benefit  of  the  Group.  The  main  principles  of  the  policy  are  that:

) Total  rewards  should  be  set  at  appropriate  levels  to  reflect  the  competitive  market  in  which  the  Group  operates.

) The  majority  of  the  total  reward  should  be  linked  to  the  achievement  of  demanding  performance  targets.

) Appropriate benchmarks are used when reviewing the salaries of the Executive Directors and Senior Executives. The Company uses a subset of the

FTSE  100  as  its  major  benchmark.

Executive Directors are not allowed to take on the chairmanship of a FTSE 100 company, but are allowed to take up one external non-executive FTSE
100  appointment  and  retain  any  payments  in  respect  of  this  appointment.

In formulating its remuneration policy, the Committee is keen to understand shareholders’ views on executive remuneration. From time to time, the
Company  holds  consultation  meetings  with  a  range  of  institutional  investors,  concerning  aspects  of  the  Committee’s  policy,  and  has  taken  their
advice  into  account  in  arriving  at  remuneration  decisions.

The  Committee  believes  that  performance  share  awards  continue  to  be  the  best  long-term  incentive  vehicle  for  Executive  Directors  and  Senior
Executives.  The  Committee  also  believes  that  the  Group’s  historically  strong  operational  performance  has  led  the  market  to  expect  continued
excellence in operational delivery. Accordingly, 70% of the Long-Term Incentive Plan (‘‘LTIP’’) vests based on operational performance, while 30%
vests  based  on  Total  Shareholders  Return  (‘‘TSR’’)  relative  to  the  constituents  of  the  FTSE  100.  The  operational  performance  conditions  chosen
include  earnings  per  share  (‘‘EPS’’),  free  cash  flow  per  share  (‘‘FCF’’)  and  Direct  to  Home  (‘‘DTH’’)  subscriber  growth.

As detailed in last year’s Annual Report, in 2005 the Company implemented an alignment programme to convert outstanding historical share awards
to  the  new  set  of  measures  being  used  going  forward.  All  of  the  Company’s  long-term  incentives  are  now  aligned  in  three  important  ways:  time
horizon; denomination; and performance measurement. All LTIP programmes are now measured over three years, they are all based on performance
shares,  and  use  the  performance  measures  described  above  for  the  LTIP.

The Committee also recognises that the interactions between different areas of the business in creating long-term shareholder value are complex.
Therefore,  rather  than  Senior  Executives  being  incentivised  primarily  through  measures  relevant  to  their  own  business  area,  the  remuneration  of
Senior Executives now emphasises a smaller number of Group-wide goals, in order to maximise the benefits of teamwork and collaboration across
the  Group.

The  Executive  Directors  of  the  Company  are  employed  on  twelve-month  rolling  contracts.

64

4. Elements  of  Executive  Director  remuneration

4.1 Remuneration  Mix

The Executive Directors’ and Senior Executives’ total direct compensation consists of salary, annual bonus, long-term incentives, pensions and other
benefits.  This  reward  structure  is  regularly  reviewed  by  the  Committee  to  ensure  that  it  continues  to  support  the  Group’s  objectives.

Overview  of  current  remuneration  elements  for  executives,  including  Executive  Directors

Element

Base  salary
(see  below)

Annual  bonus
(see  below)

LTIP
(see  page  66)

Objective

Reflects  the  market  value  of  the  position,
as  well  as  the  skills  and  experience  of  the
incumbent

Performance
Period

Performance  Conditions

Not  applicable Reviewed  annually  on  the  basis  of  external  market  benchmarking

and/or  reference  to  internal  positioning

Rewards  achievement  of  short-term
objectives  set  during  the  year

One  year

Cash  award  is  subject  to  achievement  of  team  and  individual  objectives.
For  Executive  Directors,  award  is  wholly  dependent  on  group-level
objectives  (Earnings,  cash  and  subscriber  growth).

Rewards  the  achievements  of  long-term
objectives  set  during  the  year  of  award

Three  years

30%  of  the  award  is  subject  to  achievement  of  relative  TSR
performance  vs.  the  FTSE  100  over  three  years.  70%  of  the  award  is
subject  to  achievement  of operating  targets  for  earnings  per  share,
cashflow  per  share  and  DTH  subscriber  growth.

In the year ended 30 June 2006, approximately three quarters of Executive Directors’ remuneration was performance-related, as shown by the chart
below:

Salary
Annual Bonus
LTIP

Notes  to  chart:

) Annual  bonus  valuation  assumes  on-target  performance

) LTIP valuation assumes annualised expected value, where expected value is face value at the time of grant, discounted to reflect expected vesting

for  target  performance.

4.2 Basic  salary

The basic salary for each Executive Director and Senior Executive is determined by the Committee taking account the recommendations of the CEO
(other than in respect of his own salary) and information provided from external sources relative to the industry sectors in which the Group operates.
Salaries  for  the  CEO  and  CFO are  periodically  benchmarked  against  a  subset  of  the  FTSE  100.

4.3 Annual  bonus

Executive  Directors  and  Senior  Executives  participate  in  a  bonus  scheme  under  which  awards  are  made  to  participants  at  the  discretion  of  the
Committee.  For  the  Executive  Directors  the  level  of  bonus  paid  depends  purely  on  Group-wide  operational  performance  measures  specifically,
Operating Profit, Free Cash Flow and DTH Subscriber Growth. For the Senior Executives these operational performance measures contribute to 75%
of their bonus with the additional 25% attributable to the performance of that individual’s performance area. For the CEO, the maximum bonus that
may be awarded is 200% of salary, and for on-target performance, he would receive 130% of salary, while for the CFO, these percentages are 160%
and  110%  respectively.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

65

4.4 LTIP

The Company operates an LTIP for Executive Directors and Senior Executives, under which awards may be made to any employee or full-time Director
of  the  Group  at  the  discretion  of  the  Committee.  Awards  under  the  scheme  are  made  as  a  nil  priced  option.  Awards  are  not  transferable  or
pensionable and are made over a number of shares in the Company, determined by the Committee. LTIP awards are satisfied using shares purchased
in  the  market.

Design of LTIP plan

The LTIP has a structure tailored to the needs of the Company in which grants are made every year, but vesting occurs biennially, designed to reduce
Executives’ reliance on annual vesting of LTIP awards. In the first year, an Executive is granted an award of shares that vests at the end of the three
year performance cycle, subject to performance conditions. In the second year, a further discretionary award of up to 100% of the year one award
can be made. This award vests at the same time as the first award. While second year grants are linked to the previous year and therefore capped,
the size of first year grants is determined by the Committee on the basis of a range of factors including internal, and external market benchmarks. A
number  of  shares  are  granted  and  therefore  values  in  relation  to  salary  may  vary  with  share  price  movements.

Performance conditions for LTIP plan

The awards vest, in full or in part, dependent on the satisfaction of specified performance targets. Measurements of the extent to which performance
targets have been met are reviewed by the Committee at the date of vesting of each award. As explained in section 3 (Remuneration Policy), vesting
is  based  partly  on  relative  TSR,  and  partly  on  operational  measures.

TSR  Performance

30% of the award vests dependent on TSR performance over the three year performance period, relative to the constituents of the FTSE 100 at the
time of grant. If the Company’s TSR performance is below median, the TSR element of the award lapses with no vesting. For median performance,
one  third  of  the  award  vests.  For  performance  in  the  upper  quartile,  the  whole  award  vests.

For  performance  between  median  and  upper  quartile,  vesting  is  on  a  straight-line  basis,  as  shown  in  the  chart  below:

TSR Vesting Schedule

35%

30%

25%

20%

15%

10%

5%

0%

g
n
i
t
s
e
v
d
r
a
w
a
f
o
t
n
e
c
r
e
P

25%

50%

75%

100%

TSR Performance - Percentile rank vs. FTSE 100

TSR  calculations  are  conducted  independently  by  New  Bridge  Street  Consultants  LLP,  employing  a  methodology  which  averages  share  prices  over
3  months  prior  to  grants  and  the  three  months  prior  to  the  end  of  the  three  year  performance  period.

Operational  performance

70%  of  the  award  is  based  on  operational  measures:

) EPS

) FCF

) Growth  in  DTH  subscribers.

5. Other  share  plans

5.1 Management  Long  Term  Incentive  Plan  (‘‘Management  LTIP’’)

The  Company  now  operates  a  Management  LTIP,  which  has  replaced  options  granted  under  the  Executive  Share  Option  Scheme  (see  below).  It  is
intended that selected employees will participate in the Management LTIP, but this will not include any Executive Directors or Senior Executives who

66

 
 
 
participate in the LTIP. In the past this plan was open to only a small number of managers within the Group but there will be more participants going
forward. Awards under this scheme are made at the discretion of the CEO. The Management LTIP mirrors the LTIP for Senior Executives and Executive
Directors,  with  the  same  performance  conditions.  Awards  that  are  exercised  under  the  Management  LTIP  can  only  be  satisfied  by  the  delivery  of
shares  purchased  in  the  market.

5.2 Executive  Share  Option  Schemes  (‘‘Executive  Schemes’’)

The Company operates Approved and Unapproved Executive Share Option Schemes under Her Majesty’s Revenue & Customs (‘‘HMRC’’) guidelines.

Executive Directors and Senior Executives who participate in the LTIP do not participate in the Executive Schemes. It is the Committee’s intention that
no  further  options  will  be  granted  to  any  employee  of  the  Group  during  the  year.

5.3 Sharesave  Scheme

The Sharesave Scheme is open to all UK/Irish employees, including Executive Directors. Options are normally exercisable after either three, five or
seven  years  from  the  date  of  grant.  The  price  at  which  options  are  offered  is  not  less  than  80%  of  the  middle-market  price  on  the  dealing  day
immediately preceding the date of invitation. It is the policy of the Group to make an invitation to employees to participate in the scheme following
the  announcement  of  the year  end  results.

6. Pensions

The  Group  provides  pensions  to  eligible  employees  through  the  BSkyB  Pension  Plan  (‘‘Pension  Plan’’),  which  is  a  defined  contribution  plan.
Employees contribute a minimum of 4% of pensionable salary into the Pension Plan each year and the Group matches this with a contribution of 8%
of  pensionable  salary.

Until 5 April 2006, for those Executives whose pensionable salary was restricted by the cap on pensionable earnings introduced in 1989, employee
and employer pension contributions may have been restricted. In such cases, a cash supplement was paid to the Executive equal to the shortfall in
the  8%  employer  contribution  rate.

The Company has reviewed its policy following changes to the tax regime for pensions. Since 6 April 2006, contributions on full salary are being paid
into  the  Pension  Plan  by  the  Company  and  by  Executives.  This  replaces  the  use  of  cash  supplements,  allows  for  a  consistent  approach  between
Executives  and  provides  a  cost  saving  to  the  Company  since  it  involves  a  reduction  in  National  Insurance  contributions.

Where  an  Executive’s  pension  benefits  might  exceed  his  or  her  Lifetime  Allowance,  the  Company  will,  however,  offer  an  alternative  to  continued
membership  of  the  Pension  Plan  of  a  cash  allowance  equal  to  the  employer  pension  contribution.

7. Other  benefits

Executive  Directors  are  entitled  to  a  company  car,  life  assurance  equal  to  two  times  base  salary,  increased  to  four  times  base  salary  when  they
become  members  of  the  Pension  Plan  and  private  medical  insurance.

8. Service  agreements

Policy

The Committee introduced a policy that Executive Directors’ service agreements will contain a maximum notice period of one year. The Committee
will also consider, where appropriate to do so, reducing remuneration to a departing Director. However, the Committee will consider such issues on
a case by case basis and will consider the terms of employment of a departing Director. A large proportion of each Executive Director’s total direct
remuneration  is  linked  to  performance  and  therefore  will  not  be  payable  to  the  extent  that  the  relevant  targets  are  not  met.

James Murdoch

James Murdoch has a service agreement with the Company which commenced on 27 November 2003 and shall continue unless, or until, terminated
by either party giving to the other not less than 12 months’ notice in writing. James Murdoch’s remuneration consists of a base salary of £825,000
per annum. James Murdoch will be paid a bonus amount depending upon the performance criteria adopted by the Committee for each financial year
during  the  continuance  of  his  service  agreement  with  the  Company.

James  Murdoch  is  also  entitled  to  other  benefits,  namely  pension  benefits,  company  car,  life  assurance  equal  to  four  times  base  salary,  medical
insurance, an entitlement to participate in the LTIP and a relocation allowance (‘‘Expense Allowance’’) of £200,000 per annum up until 27 November
2006.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

67

James  Murdoch  has  a  non-compete  clause  in  his  service  agreement  specifying  that  he  shall  not  be  able  to  work  for  any  business  or  prospective
business carried on within the UK, which wholly or partially competes with the Group’s businesses at the date of termination of his agreement. Such
restriction  will  be  for  a  period  of  six  months.

On  termination  of  the  agreement,  James  Murdoch  will  be  entitled  to  one  year’s  salary,  pension  and  life  assurance  benefits  from  the  date  of
termination, plus his Expense Allowance equal to the value received over the previous twelve months, except that the Expense Allowance would be
reduced to the extent that it would have ceased to be payable in the following twelve months. James Murdoch will also be entitled to a pro-rata
bonus  up  to  the  date  of  termination.  James  Murdoch  would  be  entitled  to  a  bonus  in  full  if  he  was  able  to  terminate  his  employment  for  cause.

Jeremy Darroch

Jeremy Darroch has a service contract with the Company that commenced on 16 August 2004 and shall continue unless, or until, terminated by either
party giving to the other not less than 12 months’ notice in writing. Jeremy Darroch’s remuneration consists of a base salary of £500,000 per annum.
Jeremy Darroch will be paid a bonus amount depending upon the performance criteria adopted by the Committee for each financial year during the
continuance  of  his  service  agreement  with  the  Company.

Jeremy  Darroch  is  also  entitled  to  other  benefits,  namely  pension  benefits,  company  car,  life  assurance  equal  to  four  times  base  salary,  medical
insurance  and  an  entitlement  to  participate  in  the  LTIP.

Jeremy  Darroch  has  a  non-compete  clause  in  his  service  agreement  specifying  that  he  shall  not  be  able  to  work  for  any  business  or  prospective
business carried on within the UK, which wholly or partially competes with the Group’s businesses at the date of termination of his agreement. Such
restriction  will  be  for  a  period  of  twelve  months.

On  termination  of  the  agreement,  Jeremy  Darroch  will  be  entitled  to  one  year’s  salary,  pension  and  life  assurance  benefits  from  the  date  of
termination and a pro-rata bonus up to the date of termination. Jeremy Darroch would be entitled to a bonus in full if he was able to terminate his
employment  for  cause.

Jeremy  Darroch  was  appointed  as  a  Non-Executive  Director  of  Marks  &  Spencer  Group  plc  on  1  February  2006  and  retained  fees,  for  this
appointment,  of  £22,000  for  the  period  1  February  2006  to  30  June  2006.

9. Non-Executive  Directors

The basic fees payable to the Non-Executive Directors and the Chairman, set by the Board of Directors, were £42,600 each for the financial year. It is
intended that in future these will be increased on an annual basis by 5% or RPI, whichever is the greater, unless the Board determines otherwise.
The basic fees payable to the Non-Executive Directors for the year ending 30 June 2007 will increase to £44,700. The Non-Executive Directors are
paid  an  additional  £5,000  per  annum  each,  for  membership  of  each  of  the  Audit  Committee,  the  Remuneration  Committee  and  the  Corporate
Governance  &  Nominations  Committee.  The  Chairmen  of  the  Board,  the  Audit  Committee,  the  Remuneration  Committee,  and  the  Corporate
Governance  &  Nominations  Committee,  and  the  Senior  Independent  Non-Executive  Director  each  receive  an  additional  £10,000  per  annum.  Each
Non-Executive Director is engaged by the Company for an initial term of three years. Re-appointment for a further term is not automatic, but may be
mutually  agreed.

68

The  dates  on  which  the  Non-Executive  Directors’  initial  service  agreements/letters  of  appointment  commenced  and  current  expiry  dates  are  as
follows:

Chase  Carey(i)
David  DeVoe(iii)
David  Evans
Nicholas  Ferguson(i)
Andrew  Higginson
Allan  Leighton
Rupert  Murdoch(iii)
Jacques  Nasser(i)
Gail  Rebuck(iv)
Lord  Rothschild(iv)
Arthur  Siskind(iii)
Lord  St  John  of  Fawsley(ii)
Lord  Wilson  of  Dinton

Commencement  Date

13  February  2003
15  December  1994
21  September  2001
15  June  2004
1  September  2004
15  October  1999
3  November  1990
8  November  2002
8  November  2002
17  November  2003
19  November  1991
20  November  1991
13  February  2003

Expiry  date  of  current
service  agreement  or
letter  of  appointment

3  November  2006
3  November  2006
November  2008*
3  November  2006
November  2008*
November  2008*
3  November  2006
3  November  2006
November  2007*
November  2007*
3  November  2006
3  November  2006
November  2008*

* These letters of appointment will expire on the day of the Company’s AGM in either November 2007 or 2008, the dates of which have yet to be

agreed.

All  Directors  are  subject  to  retirement  by  rotation  and  reappointment  by  shareholders  in  accordance  with  the  Company’s  current  Articles  of
Association  (see ‘‘Shareholder  Information’’).

Notes:

(i) Non-Executive Directors retiring by rotation and offering themselves for reappointment by shareholders at the Company’s next AGM, to be held

on  3  November  2006.  James  Murdoch  will  also  retire  by  rotation.

(ii)

Lord  St  John  of  Fawsley  will  retire  by  rotation  but  will  not  offer  himself  for  reappointment  by  shareholders  at  the  Company’s  next  AGM.

(iii) David DeVoe, Arthur Siskind and Rupert Murdoch are subject to annual reappointment by shareholders in accordance with requirement A.7.2. of

the  Combined  Code  as  they  have  served  as  Non-Executive  Directors  for  longer  than  nine  years.

(iv) Gail Rebuck and Lord Rothschild will be subject to retirement by rotation and reappointment by shareholders at the Company’s AGM in 2007,
the date of which has yet to be agreed. In accordance with the Company’s current Articles of Association, one-third of the Directors must retire
by rotation. Therefore, assuming that the Board continues to comprise fifteen Directors, five Directors will be required to retire by rotation at the
Company’s  AGM  in  2007  (in  addition  to  those  then  subject  to  annual  reappointment). Accordingly,  the  remaining  three  Directors  to  retire  by
rotation  in  2007  will  be  selected  by  drawing  lots  from  those  Directors  who  would  otherwise  be  due  to  retire  by  rotation  at  the  AGM  of  the
Company  to  be  held  in  2008.

Non-Executive  Directors’  service  agreements  do  not  contain  a  notice  period.

10. Performance  graph

The  following  graph  shows  the  Company’s  performance  measured  by  TSR  to  30  June  2006.  This  graph  shows  the  growth  in  the  value  of  a
hypothetical £100 holding in the Company’s ordinary shares over five years, relative to three indices, which are considered to be the most relevant

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

69

broad equity market index for this purpose. The graph is included to meet a legislative requirement and is not directly relevant to the performance
criteria  approved  by  shareholders  for  the  Company’s  long-term  incentive  plans.

Breakdown  of  shareholder  return  from  1  July  2001  to  30  June  2006

BSkyB
FTSE 100

FTSE 350 Media

NYSE TMT

140

120

100

80

60

40

20

0

Jun-01

Jun-02

Jun-03

Jun-04

Jun-05

Jun-06

Source: Thomson Financial

AUDITED  INFORMATION

11. Share  interests

The  interests  of  the  Directors  in  the  ordinary  share  capital  of  the  Company  during  the  year  were:

Name  of  Director

David  Evans
Nicholas  Ferguson
Andrew  Higginson
Lord  Rothschild
Lord  St  John  of  Fawsley
Lord  Wilson  of  Dinton

At
27  July
2006

At
30  June
2006

At
30  June
2005

16,000*
10,000
2,000
100,000
2,000
486

16,000*
10,000
2,000
100,000
2,000
486

16,000*
10,000
2,000
100,000
2,000
486

* Held  in  the  form  of  4,000  ADSs  (‘‘American  Depositary  Share’’),  one  ADS  is  equivalent  to  four  ordinary  shares.

Lord Rothschild is also deemed to be interested in 2 million ordinary shares registered in the name of Bank of New York Nominees, as a result of
being  a  director  of  RIT  Capital  Partners  plc;  and  in  15,250  ordinary  shares  as  a  result  of  being  a  trustee  of  a  Charitable  Foundation  where  Lord
Rothschild is not a beneficiary and in 3,500 ordinary shares of another Charitable Trust where again Lord Rothschild is not a beneficiary but is a
Trustee.

Except as disclosed in this report, no other Director held any interest in the share capital, including options, of the Company, or of any subsidiary of
the Company, during the year. All interests at the date shown are beneficial and there have been no changes between 1 July 2006 and 27 July 2006.
At 30 June 2006, the ESOP was interested in 4,448,876 ordinary shares in which the Directors who are employees are deemed to be interested by
virtue of Section 324 of the Companies Act 1985 (see note 24 of the consolidated financial statements). At 27 July 2006, the ESOP was interested in
4,381,463 ordinary  shares.

At 27 July 2006, 38.36% of the Company’s shares are held by News UK Nominees Limited, a company incorporated under the laws of England and
Wales which is an indirect wholly owned subsidiary of News Corporation. According to News Corporation’s Quarterly Report on Form 10-Q for the
period ended 31 March 2006 filed with the SEC on 11 May 2006, as a result of Rupert Murdoch’s ability to appoint certain members of the Board of
Directors of the corporate trustee of the A.E. Harris Trust, which beneficially owns 2.8% of News Corporation’s Class A Common Stock and 30.0% of
its Class B Common Stock, Rupert Murdoch may be deemed to be a beneficial owner of the shares beneficially owned by the A.E. Harris Trust. Rupert
Murdoch,  however,  disclaims  any  beneficial  ownership  of  those  shares.  Also,  Rupert  Murdoch  beneficially  owns  an  additional  0.8%  of  News
Corporation’s  Class  A  Common  Stock  and  1.1%  of  its  Class  B  Common  Stock.  Thus,  Rupert  Murdoch  may  be  deemed  to  beneficially  own  in  the
aggregate  3.5%  of  News  Corporation’s  Class  A  Common  Stock  and  31.1%  of  its  Class  B  Common  Stock.

During the year ended 30 June 2006, the share price traded within the range of £4.785 to £5.79 per share. The middle-market closing price on the
last  working  day  of  the  financial  year  was  £5.735.

70

12. Directors’  remuneration

The  emoluments  of  the  Directors  for  the  years  ended  30  June  2006,  2005  and  2004  are  shown  below:

Salary and
fees
£

Bonus
Scheme (vi)
£

Benefits
£

Total
Emoluments
before
pension
2006
£

Pensions (vii)
£

Total
emoluments
including
pension
2006
£

Total
emoluments
including
pension
2005
£

Total
emoluments
including
pensions
2004
£

825,000 1,650,000 208,606 2,683,606
25,043 1,285,043
500,000

760,000

65,679
39,915

2,749,285
1,324,958

2,226,377
1,127,217

1,480,578
—

52,600
42,600
42,600
47,600
51,805
47,600
57,600
53,395
47,600
57,600
47,600
42,600
57,600

—
—
—
—
—
—
—
—
—
—
—
—
—

—
—
—
—
—
—
—
—
—
—
—
—
—

52,600
42,600
42,600
47,600
51,805
47,600
57,600
53,395
47,600
57,600
47,600
42,600
57,600

—
—
—
—
—
—
—
—
—
—
—
—
—

52,600
42,600
42,600
47,600
51,805
47,600
57,600
53,395
47,600
57,600
47,600
42,600
57,600

45,400
40,600
40,150
45,600
45,600
38,000
50,600
50,700
45,600
50,600
45,400
50,400
50,600

48,375
38,600
48,151
43,600
2,012
—
46,747
43,792
43,600
29,744
46,010
47,035
44,894

—
—
—
—

—
—
—
—
—
—
—
—
1,973,800 2,410,000 233,649 4,617,449

—
—
—
—

—
—
—
—
105,594

—
—
—
—
4,723,043

— 13,184,745
18,069
—
1,059,926
2,317,127
46,110
—
6,269,971 16,271,988

Executive
James  Murdoch
Jeremy  Darroch
Non-Executive
Rupert  Murdoch
Chase  Carey
David  Devoe
David  Evans
Nicholas  Ferguson
Andrew  Higginson
Allan  Leighton
Jacques  Nasser
Gail  Rebuck
Lord  Rothschild
Arthur  Siskind
Lord  St  John  of  Fawsley(i)
Lord  Wilson  of  Dinton
Former  Directors
Tony  Ball(ii)
Philip  Bowman(iii)
Martin  Stewart(iv)
John  Thornton(v)
Total  emoluments

Notes:

(i)

Lord St John of Fawsley received a payment of £10,000 relating to unpaid fees for the period September 2002 to November 2003, when he was
the  Senior  Independent  Director  and  Chairman  and  member  of  the  Nominations  Committee.

(ii) Tony Ball resigned as a Director of the Company on 4 November 2003. Details of the emoluments Tony Ball received during the fiscal year ended

30  June  2004  were  disclosed  in  the  Company’s  2004  Annual  Report  on  Form  20-F.

(iii) Philip  Bowman  resigned  as  a  Director  of  the  Company  on  14  November  2003.

(iv) Martin  Stewart  resigned  as  a  Director  of  the  Company  on  4  August  2004.

(v)

John  Thornton  resigned  as  a  Director  of  the  Company  on  11  May  2004.

(vi) The  amounts  shown  above  are  those  which  have  been  approved  by  the  Committee  for  the  year  ended  30  June  2006.

(vii) James Murdoch received a payment of £21,844 (2005: £23,125) in relation to the shortfall in his pension arrangements. Employer contributions

of  £43,835  (2005:  £36,555)  were  paid  into  the  BSkyB  Pension  Plan.

Jeremy Darroch received a payment of £5,625 (2005: £6,219) in relation to the shortfall in his pension arrangements. Employer contributions of
£34,290  (2005:  £26,949)  were  paid  into  the  BSkyB  Pension  Plan.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

71

13. LTIP

Details  of  outstanding  awards  to  Executive  Directors  under  the  LTIP  are  shown  below:

Name of Director

James  Murdoch

Jeremy  Darroch

At
30 June
2005

Number of shares under award
Lapsed
Exercised
Granted
during
during
during
the year
the year
the year

450,000

—

— 382,500

250,000

—

— 212,500

—

—

—

—

—

—

—

—

At
30 June
2006

450,000

382,500

250,000

212,500

Exercise
Price

Date of
award

Date from
which
exercisable

Expiry
date

n/a

n/a

n/a

n/a

11.08.04 11.08.07

11.08.08

08.11.05 11.08.07

11.08.08

16.08.04 16.08.07

16.08.08

08.11.05 16.08.07

16.08.08

The  awards  took  the  form  of  nil-priced  options  and  were  not  enhanced  to  meet  the  employer’s  National  Insurance  obligations.

Notes:  The  performance  conditions  attaching  to  these  awards  are  set  out  in  section  4.4 (LTIP)

14. Sharesave  Scheme  options

Details  of  all  outstanding  options  held  under  the  Sharesave  Scheme  are  shown  below:

Number  of  shares  under options

Name  of  Director

Jeremy  Darroch

At
30  June
2005

4,281

Granted
during
the  year

Exercised
during  the
year

At
30  June
2006

Exercise
Price

Date
from
which
exercisable

Expiry
date

—

—

4,281

£3.86

01.02.10

01.08.10

Options  under  the  Company’s  Sharesave  Scheme  are  not  subject  to  performance  conditions.

Signed  on  behalf  of  the  Board
Nicholas  Ferguson
Remuneration  Committee  Chairman

27  July  2006

72

FINANCIAL  STATEMENTS

STATEMENT  OF  DIRECTORS’  RESPONSIBILITIES

The  Directors  are  responsible  for  preparing  the  Annual  Report  and  the financial  statements.  The  Directors  are  required  to  prepare  financial
statements  for  the  Group  in  accordance  with  International  Financial  Reporting  Standards  (‘‘IFRS’’)  and  have  also  elected  to  prepare  financial
statements for the Company in accordance with IFRS. Company law requires the directors to prepare such financial statements in accordance with
IFRS,  the  Companies  Act  1985  and  Article  4  of  the  IAS  Regulation.

IAS 1 — Presentation of Financial Statements (‘‘IAS 1’’) requires that financial statements present fairly, for each financial year, the Group and the
Company’s  financial  position,  financial  performance  and  cash  flows.  This  requires  the  faithful  representation  of  the  effects  of  transactions,  other
events  and  conditions  in  accordance  with  the  definitions  and  recognitions  criteria  for  assets,  liabilities,  income  and  expenses  set  out  in  the
International Accounting Standards Board’s ‘Framework for the preparation and presentation of financial statements’. In virtually all circumstances, a
fair  presentation  will  be  achieved  by  compliance  with  all  applicable IFRSs.  Directors  are  also  required  to:
) properly  select  and  apply  accounting  policies;
) present information, including accounting policies, in a manner that provides relevant, reliable, comparable and understandable information; and
) provide additional disclosures when compliance with the specific requirements in IFRS is insufficient to enable users to understand the impact of

particular  transactions,  other  events  and  conditions  on  the  entity’s  financial  position  and  financial  performance.

The Directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial position of the
Company,  for  safeguarding  the  assets,  for  taking  reasonable  steps  for  the  prevention  and  detection  of  fraud  and  other  irregularities  and  for  the
preparation  of  a  directors’  report  and  a  directors’  remuneration  report  which  comply  with  the  requirements  of  the  Companies  Act  1985.

The  Directors  are  responsible  for  the  maintenance  and  integrity  of  the  Company  website.  Legislation  in  the  United  Kingdom  governing  the
preparation  and  dissemination  of  financial  statements  may  differ  from  legislation  in  other  jurisdictions.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

73

AUDITORS’  REPORT

United  Kingdom

Independent  auditors’  report  to  the  members  of  British  Sky  Broadcasting  Group  plc

We have audited the group and individual company financial statements (the ‘‘financial statements’’) of British Sky Broadcasting Group plc for the
year ended 30 June 2006 which comprise the consolidated and individual Company Income Statements, the consolidated and individual Company
Statements of Recognised Income and Expense, the consolidated and individual Company Balance Sheets, the consolidated and individual Company
Cash Flow Statements, and the related notes 1 to 34. These financial statements have been prepared under the accounting policies set out therein.
We  have  also  audited  the  information  in  the  Directors’  Remuneration  Report  that  is  described  as  having  been  audited.

This report is made solely to the Company’s members, as a body, in accordance with section 235 of the Companies Act 1985. Our audit work has
been undertaken so that we might state to the Company’s members those matters we are required to state to them in an auditors’ report and for no
other  purpose.  To  the  fullest  extent  permitted  by  law,  we  do  not  accept  or  assume  responsibility  to  anyone  other  than  the  Company  and  the
Company’s  members  as  a  body,  for  our  audit  work,  for  this  report,  or  for  the  opinions  we  have  formed.

Respective  responsibilities  of  Directors  and  Auditors

The Directors’ responsibilities for preparing the Annual Report, the Directors’ Remuneration Report and the financial statements in accordance with
applicable  law  and  International  Financial  Reporting  Standards  (IFRSs)  as  adopted  for  use  in  the  European  Union  are  set  out  in  the  Statement  of
Directors’  Responsibilities.

Our responsibility is to audit the financial statements and part of the Directors’ Remuneration Report described as having been audited in accordance
with  relevant  United  Kingdom  legal  and  regulatory  requirements  and  International  Standards  on  Auditing  (UK  and  Ireland).

We report to you our opinion as to whether the financial statements give a true and fair view, in accordance with the relevant financial reporting
framework, and whether the financial statements and the part of the Directors’ Remuneration Report described as having been audited have been
properly  prepared  in  accordance  with  the  Companies  Act  1985  and  Article  4  of  the  IAS  Regulation.  We  report  to  you  whether  in  our  opinion  the
Directors’ Report is consistent with the financial statements. We also report to you if the Company has not kept proper accounting records, if we have
not received all the information and explanations we require for our audit, or if information specified by law regarding Directors’ remuneration and
other  transactions  is  not  disclosed.

We  also  report  to  you  if,  in  our  opinion,  the  Company  has  not  complied  with  any  of  the  four  Directors’  remuneration  disclosure  requirements
specified for our review by the Listing Rules of the Financial Services Authority. These comprise the amount of each element in the remuneration
package and information on share options, details of long-term incentive schemes, and money purchase and defined benefit schemes. We give a
statement,  to  the  extent  possible,  of  any  details  of  the  non-compliance.

We review whether the Corporate Governance Statement reflects the Company’s compliance with the nine provisions of the 2003 FRC Combined Code
specified for our review by the Listing Rules of the Financial Services Authority, and we report if it does not. We are not required to consider whether
the  Boards’  statements  on  internal  control  cover  all  risks  and  controls,  or  form  an  opinion  on  the  effectiveness  of  the  Company’s  corporate
governance  procedures  or  its  risk  and  control  procedures.

We read the Directors’ Report and the other information contained in the Annual Report including the unaudited part of the Directors’ Remuneration
Report  and  we  consider  the  implications  for  our  report  if  we  become  aware  of  any  apparent  misstatements  or  material  inconsistencies  with  the
financial  statements.

Basis  of  audit  opinion

We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) issued by the Auditing Practices Board. An audit
includes examination, on a test basis, of evidence relevant to the amounts and disclosures in the financial statements and the part of the Directors’
Remuneration Report described as having been audited. It also includes an assessment of the significant estimates and judgements made by the
Directors  in  the  preparation  of  the  financial  statements,  and  of  whether  the  accounting  policies  are  appropriate  to  the  Company’s  circumstances,
consistently  applied  and  adequately  disclosed.

We planned and performed our audit so as to obtain all the information and explanations which we considered necessary in order to provide us with
sufficient evidence to give reasonable assurance that the financial statements and the part of the Directors’ Remuneration Report described as having
been audited are free from material misstatement, whether caused by fraud or other irregularity or error. In forming our opinion we also evaluated
the overall adequacy of the presentation of information in the financial statements and the part of the Directors’ Remuneration Report as having
been  audited.

74

Opinion

In  our  opinion:
) the financial statements give a true and fair view, in accordance with IFRSs as adopted for use in the European Union, of the state of the Group’s
and  the  individual  Company’s  affairs  as  at  30  June  2006  and  of the  Group’s  and  the  individual  Company’s  profit  for  the  year  then  ended;
) the  financial  statements  and  part  of  the  Directors’  Remuneration  Report  described  as  having  been  audited  have  been  properly  prepared  in
accordance  with  the  Companies  Act  1985  and  Article  4  of  the  IAS  Regulation;  and
) the  information  given  in  the  Directors’  Report  is  consistent  with  the  financial  statements.

Separate  opinion  in  relation  to  IFRS

As explained in Note 1 to the financial statements, the Group and Company, in addition to complying with their legal obligation to comply with IFRSs
as adopted for use in the European Union, have also complied with the IFRSs as issued by the International Accounting Standards Board. Accordingly,
in our opinion the financial statements give a true and fair view, in accordance with IFRSs, of the state of the Group’s and Company’s affairs as at
30  June  2006  and  of the  Group’s  and  the  Company’s  profit  for  the  year  then  ended.

IFRSs as adopted for use in the European Union vary in certain significant respects from accounting principles generally accepted in the United States
of  America.  Information  relating  to  the  nature  and  effect  of  such  differences  is  presented  in  Note  32  to  the  financial  statements.

Deloitte  &  Touche  LLP
Chartered  Accountants  and  Registered  Auditors
London

27  July  2006

Notes: An audit does not provide assurance on the maintenance and integrity of the website, including controls used to achieve this, and in particular
on whether any changes may have occurred to the financial statements since first published.  These matters are the responsibility of the directors but
no  control  procedures  can  provide  absolute  assurance  in  this  area.

Legislation in the United Kingdom governing the preparation and dissemination of financial statements differs from legislation in other jurisdictions.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

75

CONSOLIDATED  FINANCIAL  STATEMENTS
Consolidated  Income  Statement for  the  year  ended  30  June  2006

Revenue
Operating  expense
Operating  profit

Share  of  results  of  joint  ventures  and  associates
Investment  income
Finance  costs
Profit  on  disposal  of  joint  venture
Profit  before  tax

Taxation
Profit  for  the  year

Earnings  per  share  (in  pence)  from  profit  for  the  year
Basic
Diluted

The  accompanying  notes  are  an  integral  part  of  this  consolidated  income  statement.

Consolidated  Statement  of  Recognised  Income  and  Expense  for  the  year  ended  30  June  2006

Profit  for  the  year

Net  gains  (losses)  recognised  directly  in  equity
Cash  flow  hedges
Tax  on  cash  flow  hedges

Amounts  reclassified  and  reported  in  the  Income  Statement
Cash  flow  hedges
Tax  on  cash  flow  hedges

Net  losses  not  recognised  in  profit  for  the  year

Total  recognised  income  and  expense  for  the  year

Notes

2
3

14
4
4
5
6

8
24

9
9

2006
£m

4,148
(3,271)
877

12
52
(143)
—
798

(247)
551

30.2p
30.1p

2006
£m

551

(160)
48
(112)

106
(32)
74

(38)

513

2005
£m

3,842
(3,020)
822

14
29
(87)
9
787

(209)
578

30.2p
30.2p

2005
£m

578

(22)
6
(16)

4
(1)
3

(13)

565

The  accompanying  notes  are  an  integral  part  of  this  consolidated  statement  of  recognised  income  and  expense.

76

Consolidated  Balance  Sheet  as  at  30  June  2006

Non-current  assets
Goodwill
Intangible  assets
Property,  plant  and  equipment
Investments  in  joint  ventures  and  associates
Available  for  sale  investments
Deferred  tax  assets
Derivative  financial  assets

Current  assets
Inventories
Trade  and  other  receivables
Short-term  deposits
Cash  and  cash  equivalents
Derivative  financial  assets

Total  assets

Current  liabilities
Borrowings
Trade  and  other  payables
Current  tax  liabilities
Provisions
Derivative  financial  liabilities

Non-current  liabilities
Borrowings
Other  payables
Provisions
Derivative  financial  liabilities

Total  liabilities

Shareholders’  equity

Total  liabilities  and  shareholders’  equity

Notes

2006
£m

2005
£m

11
12
13
14
15
16
22

17
18
22
22
22

21
19

20
22

21
21
20
22

623
218
519
28
2
100
—
1,490

324
489
647
816
7
2,283

417
202
335
23
2
105
9
1,093

321
331
194
503
14
1,363

3,773

2,456

163
1,247
68
6
49
1,533

1,825
66
19
209
2,119

—
1,031
100
13
6
1,150

982
25
—
112
1,119

3,652

2,269

24

121

187

3,773

2,456

The  accompanying  notes  are  an  integral  part  of  this  consolidated  balance  sheet.

These  financial  statements  have  been  approved  by  the  Board  of  Directors  on  27  July  2006  and  were  signed  on  its  behalf  by:

James  Murdoch
Chief  Executive  Officer

Jeremy  Darroch
Chief  Financial  Officer

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

77

Consolidated  Cash  Flow  Statement for  the  year  ended  30  June  2006

Cash  flows  from  operating  activities
Cash  generated  from  operations
Interest  received
Taxation  paid
Net  cash  from  operating  activities

Cash  flows  from  investing  activities
Dividends  received  from  joint  ventures  and  associates
Funding  to  joint  ventures  and  associates
Repayments  of  funding  from  joint  ventures  and  associates
Proceeds  from  the  sale  of  a  joint  venture
Purchase  of  property,  plant  and  equipment
Purchase  of  intangible  assets
Proceeds  from  the  sale  of  equity  investments
Increase  in  short-term  deposits
Purchase  of  subsidiaries  (net  of  cash  and  cash  equivalents  purchased)
Net  cash  used  in  investing  activities

Cash  flows  from  financing  activities
Proceeds  from  issue  of  Guaranteed  Notes
Proceeds  from  disposal  of  shares  in  Employee  Share  Ownership  Plan  (‘‘ESOP’’)
Purchase  of  own  shares  for  ESOP
Purchase  of  own  shares  for  cancellation
Interest  paid
Dividends  paid  to  shareholders
Net  cash  from  (used  in)  financing  activities

Effect  of  foreign  exchange  rate  movements
Net  increase  (decrease)  in  cash  and  cash  equivalents

Cash  and  cash  equivalents  at  the  beginning  of  the  year

Cash  and  cash  equivalents  at  the  end  of  the  year

The  accompanying  notes  are  an  integral  part  of  this  consolidated  cash  flow  statement.

Notes

25a)

28

2006
£m

2005
£m

1,004
43
(172)
875

7
(3)
1
—
(169)
(43)
—
(453)
(209)
(869)

1,014
13
(17)
(408)
(105)
(191)
306

1
313

503

816

989
28
(103)
914

12
(4)
8
14
(149)
(92)
1
(60)
—
(270)

—
4
(14)
(416)
(91)
(138)
(655)

1
(10)

513

503

78

Notes  to  the  consolidated  financial  statements

1. Accounting  policies

British Sky Broadcasting Group plc (the ‘‘Company’’) is a limited liability company incorporated in England and Wales, and domiciled in the United
Kingdom  (‘‘UK’’).  The consolidated  financial  statements include  the  Company  and  its  subsidiaries  (together,  the  ‘‘Group’’)  and  its  interests  in
associates  and  jointly-controlled  entities.

a) Statement  of  compliance

The consolidated  financial  statements have been  prepared  in  accordance  with  IFRS  (including  International  Accounting  Standards  (‘‘IAS’’)  and
interpretations  issued  by  the  International  Accounting  Standards  Board  (‘‘IASB’’)  and  its  committees)  as  adopted  for  use  in  the  European  Union
(‘‘EU’’), the Companies Act 1985 and Article 4 of the IAS Regulations. IFRS differs in certain material respects from United States Generally Accepted
Accounting  Principles  (‘‘US  GAAP’’) — see  note  32.

These  are  the  Group’s  first  annual  consolidated  financial  statements  since  adopting  IFRS,  and  the  Group  has  elected  1  July  2004  as  the  date  of
transition to IFRS (the ‘‘Transition Date’’). This transition date complies with the Securities and Exchange Commission’s (‘‘SEC’s’’) decision to provide
an exemption from the provision of a second year of comparative financial information for foreign registrants in the first year in which they adopt
IFRS.  In  subsequent  years,  the  Group  will  produce  two  years  of  comparative  financial  information  for  SEC  reporting  purposes.

The  following  IFRSs  have  been  adopted  from  the  Transition  Date,  which  is  earlier  than  required  under  the  IFRS  transitional  provisions:  IAS  32
‘‘Financial  Instruments:  Disclosure  and  Presentation’’,  IAS  39  ‘‘Financial  Instruments:  Recognition  and  Measurement’’,  IFRS  2  ‘‘Share-based
Payment’’  and  IFRS  5  ‘‘Non-current  Assets  Held  for  Sale  and  Discontinued  Operations’’.

b) Basis  of  preparation

The  consolidated  financial  statements  have  been  prepared  on  an  historical  cost  basis,  except  for  the  remeasurement  to  fair  value  of  financial
instruments  as  described  in  the  accounting  policies  below,  and  on  a  going  concern  basis.

The Group maintains a 52 or 53 week fiscal year ending on the Sunday nearest to 30 June in each year. In fiscal year 2006 this date was 2 July 2006,
this  being  a  52  week  year  (fiscal  year  2005:  3  July  2005,  53  week  year).  For  convenience  purposes,  the  Group  continues  to  date  its  financial
statements  as  of  30  June  2006.

The Group has classified assets and liabilities as current when they are expected to be realised in, settled in, or intended for sale or consumption in,
the  normal  operating  cycle  of  the  Group.

c) Basis  of  consolidation

i. Subsidiaries

Subsidiaries  are  entities  controlled  by  the  Company.  Control  exists  when  the  Company  has  the  power,  directly  or  indirectly,  to  govern  the
financial and operating policies of an entity so as to obtain benefits from its activities. Subsidiaries are included in the consolidated financial
statements  of  the  Company  from  the  date  control  of  the  subsidiaries  commences  until  the  date  that  control  ceases.

Intra-group  balances,  and  any  unrealised  gains  and  losses  or  income  and  expenses  arising  from  intra-group  transactions,  are  eliminated  in
preparing the consolidated financial statements.

ii. Associates  and  joint  ventures

Associates are entities where the Group has significant influence, but not control or joint control, over the financial and operating policies of the
entity. Joint ventures are those entities which are jointly controlled by the Group under a contractual agreement with another party or parties.

These consolidated financial statements include the Group’s share of the total recognised gains and losses of associates and joint ventures using
the  equity  method,  from  the  date  that  significant  influence  or  joint  control  commences  to  the  date  that  it  ceases,  based  on  the  present
ownership interests and excluding the possible exercise of potential voting rights, less any impairment losses (see accounting policy k). When
the  Group’s  interest  in  an  associate  or  joint  venture  has  been  reduced  to  nil  because  the  Group’s  share  of  losses  exceeds  its  interest  in  the
associate or joint venture, the Group only provides for additional losses to the extent that it has incurred legal or constructive obligations to
fund such losses, or made payments on behalf of the associate or joint venture. Where the disposal of an investment in an associate or joint
venture is considered to be highly probable, the investment ceases to be equity accounted and, instead, is classified as held for sale and stated
at  the  lower  of  carrying  amount  and  fair  value  less  costs  to  sell.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

79

1. Accounting  policies  (continued)

d) Foreign  currency  translation

The Group’s functional currency and presentational currency is pounds sterling. Trading activities denominated in foreign currencies are recorded in
pounds sterling at the actual exchange rates as of the date of the transaction. Monetary assets, liabilities and commitments denominated in foreign
currencies at the balance sheet date are reported at the rates of exchange at that date. Non-monetary assets and liabilities denominated in foreign
currencies  are  translated  to  pounds  sterling  at  the  exchange  rate  prevailing  at  the  date  of  the  initial  transaction.  Gains  and  losses  from  the
retranslation  of  assets  and  liabilities  are  included  net  in  profit  for  the  year,  except  for  exchange  differences  arising  on  non-monetary  assets  and
liabilities  where  the  changes  in  fair  value  are  recognised  directly  in  equity.

The assets and liabilities of the Group’s foreign operations are translated at exchange rates prevailing on the balance sheet date. Income and expense
items  are  translated  at  the  average  exchange  rate  for  the  year.  Any  exchange  differences  arising  are  classified  as  equity  and  transferred  to  the
Group’s  foreign  exchange  reserve.

e) Derivative  financial  instruments  and  hedging  activities

The  Group  uses  a  number  of  derivative  financial  instruments  to  hedge  its  exposure  to  fluctuations  in  interest  and  foreign  exchange  rates.

Derivatives are held at fair value from the date that a derivative contract is entered into. Fair value is defined as the amount for which an asset could
be  exchanged,  or  a  liability  settled,  between  knowledgeable,  willing  parties  in  an  arm’s  length  transaction.  The  fair  value  of  derivative  financial
instruments  is  estimated  with  reference  to  the  contracted  value  and  the  appropriate  market  value  prevailing  at  the  balance  sheet  date.  Certain
derivatives held by the Group which relate to highly probable forecast transactions (‘‘hedged items’’), that meet qualifying criteria under IAS 39, are
designated  as  cash  flow  hedges,  and  are  subject  to  cash  flow  hedge  accounting.  Other  derivatives  held  by  the  Group  do  not  meet  the  qualifying
criteria for recognition for accounting purposes as cash flow hedges, despite this being their economic function. Changes in the fair values of these
derivatives  are  recognised  immediately  in  the  income  statement.  The  Group  does  not  hold  or  issue  derivatives  solely  for  speculative  purposes.

Derivatives  that  qualify  for  cash  flow  hedge  accounting

Changes  in  the  fair  values  of  derivatives  that  are  designated  as  cash  flow  hedges  (‘‘hedging  instruments’’)  are  initially  recognised  in  the  hedging
reserve. In circumstances where only the intrinsic value of a derivative is designated as a cash flow hedge, only the intrinsic value of the derivative is
initially  recognised  in  the  hedging  reserve,  with  all  other  movements  being  recognised  in  the  income  statement.  Amounts  accumulated  in  the
hedging reserve are subsequently recognised in the income statement in the periods across which the related hedged items are recognised in the
income  statement.

When a hedging instrument expires, is terminated or is exercised, or if a hedge no longer meets the qualifying criteria for hedge accounting, any
cumulative gain or loss existing in the hedging reserve at that time remains in the hedging reserve and is recognised when the forecast transaction is
ultimately recognised in the income statement, provided that the underlying transaction is still expected to occur. When a forecast transaction is no
longer expected to occur, the cumulative gain or loss that was reported in the hedging reserve is immediately recognised in the income statement
and  all  future  changes  in  the  fair  value  of  the  hedging  instruments  are  immediately  recognised  in  the  income  statement.

The ongoing effectiveness of the Group’s cash flow hedges is assessed using the dollar-offset approach, with the expected cash flows of hedging
instruments being compared to the expected cash flows of the hedged items. This assessment is used to demonstrate that each hedge relationship
has been highly effective in the period and is expected to continue to be highly effective in future periods. The measurement of hedge ineffectiveness
for the Group’s hedging instruments is calculated using the hypothetical derivative method, with the fair values of the hedging instruments being
compared  to  those  of  the  hypothetical  derivative  that  would  result  in  the  designated  cash  flow  hedge  achieving  perfect  hedge  effectiveness.  The
excess of the cumulative change in the fair value of the actual hedging instrument compared to that of the hypothetical derivative is deemed to be
hedge  ineffectiveness,  which  is  recognised  in  the  income  statement.

Embedded  derivatives

Derivatives embedded in other financial instruments or other host contracts are treated as separate derivatives when their risks and characteristics
are not closely related to those of the host contracts and the host contracts are not carried at fair value with unrealised gains or losses reported in
the income statement. Embedded derivatives are carried on the balance sheet at fair value from the inception of the host contract. Changes in fair
value  are  recognised  within  the  income  statement  during  the  period  in  which  they  arise.

f) Goodwill  and  intangible  assets

i. Goodwill

Business combinations that have occurred since the Transition Date are accounted for by applying the purchase method of accounting. Following
this  method,  goodwill  is  initially  recognised  on  consolidation,  representing  the  difference  between  the  fair  value  cost  of  the  business

80

1. Accounting  policies  (continued)

combination and the fair value of the identifiable assets, liabilities and contingent liabilities assumed. Where a business combination occurs in
several stages, as a result of successive share purchases, the goodwill associated with each stage is calculated using fair value information at the
date of each additional share purchase. Any movement in the fair value of the Group’s share of net assets held previously is recognised in a
revaluation  reserve.

In respect of business combinations that occurred prior to the Transition Date, goodwill has been included at its deemed cost, as permitted by
IFRS 1 ‘‘First-time Adoption of International Financial Reporting Standards’’. Deemed cost represents the goodwill’s carrying value under the
Group’s  United  Kingdom  Generally  Accepted  Accounting  Principles  (‘‘UK  GAAP’’)  accounting  policies  on  the  Transition  Date.  On  disposal  of  a
subsidiary, associate or joint venture, the attributable amount of goodwill is included in the determination of profit or loss on disposal, except
for goodwill written off to reserves under UK GAAP prior to the Transition Date, which is not reinstated and is not included in determining any
subsequent  gain  or  loss  on  disposal.

Goodwill is stated at cost less any impairment losses and is tested, at least annually, for impairment, based on the recoverable amounts of the
cash generating unit to which the goodwill has been allocated. Any impairment identified is recognised immediately in the income statement
and is not subsequently reversed. The carrying amount of goodwill in respect of associates and joint ventures is included in the carrying amount
of  the  investment  in  the  associate  or  joint  venture.

ii. Intangible  assets

Research  expenditure  is  recognised  in  the  income  statement  as  the  expenditure  is  incurred.  Development  expenditure  (relating  to  the
application of research knowledge to plan or design new or substantially improved products for sale or use within the business) is recognised
as an intangible asset from the point at which it is probable that the Group has the intention and ability to generate future economic benefits
from the development expenditure, that the development is technically feasible and that the subsequent expenditure can be measured reliably.
Any  other  development  expenditure  is  recognised  in  the  income  statement  as  incurred.

Other  intangible  assets,  which  are  acquired  by  the  Group  separately  or  through  a  business  combination,  are  stated  at  cost  less  accumulated
amortisation and impairment losses, other than those that are classified as held for sale, which are stated at the lower of carrying amount and
fair  value  less  costs  to  sell.

Amortisation  of  an  intangible  asset  begins  when  the  asset  is  available  for  use,  and  is  charged  to  the  income  statement  through  operating
expenses on a straight-line basis over the intangible assets’ estimated useful life, principally being a period of no more than ten years, unless
the asset life is judged to be indefinite. If the useful life is indefinite or the asset is not yet available for use, no amortisation is charged and an
impairment  test  is  carried  out  at  least  annually.  Other  intangible  assets  are  tested  for  impairment  in  line  with  accounting  policy  (k)  below.

g) Property,  plant  and  equipment  (‘‘PPE’’)

i. Owned  assets

Property, plant and equipment are stated at cost, net of accumulated depreciation and any impairment losses, (see accounting policy k), other
than  those  that  are  classified  as  held  for  sale,  which  are  stated  at  the  lower  of  carrying  amount  and  fair  value  less  costs  to  sell.

When an item of property, plant and equipment is comprised of major components having different useful economic lives, the components are
accounted  for  as  separate  items  of  property,  plant  and  equipment.

ii. Leased  assets

Assets held under finance leases, which confer rights and obligations similar to those attached to owned assets, are treated as property, plant
and  equipment  (see  accounting  policy  p).

iii.Depreciation

The  cost  of  PPE,  less  estimated  residual  value, is  depreciated  in  the  income  statement  on  a  straight-line  basis  over  its  estimated  useful  life.
Land,  and  assets  that  are  not  yet  available  for  use,  are  not  depreciated.  Principal  useful  economic  lives  used  for  this  purpose  are:

Freehold  buildings
Leasehold  improvements
Equipment,  furniture  and  fixtures
Assets  under  finance  leases

25  years
Lower  of  lease  term  and  the  useful  economic  life  of  the  asset
3  to  10  years
Lower  of  lease  term  and  the  useful  economic  life  of  the  asset

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

81

1. Accounting  policies  (continued)

iv.Borrowing  costs

Borrowing  costs  are  recognised  in  the  income  statement  in  the  period  in  which  they  are  incurred.

h) Inventories

i. Acquired  and  commissioned  television  programme  rights

Programme rights are stated at the lower of cost and net realisable value (‘‘NRV’’), including, where applicable, estimated subscriber escalation
payments,  and  net  of  the  accumulated  expense  charged  to  the  income  statement  to  date.

Programme  rights  are  recorded  in  inventories  when  the  programmes  are  available  for  transmission. Contractual  obligations  for  television
programme rights not yet available for transmission are not included in inventories and are instead disclosed as contractual commitments (see
note  26).  Payments  made  upon  receipt  of  commissioned  and  acquired  programming,  but  in  advance  of  the  legal  right  to  broadcast  the
programmes,  are  treated  as  prepayments.

The  cost  of  television  programme  rights  is  recognised  in  the  operating  expense  line  of  the  income  statement,  primarily  as  described  below:

Sports — 100%  of  the  cost  is  recognised  in  the  income  statement  on  the  first  showing  or,  where  the  rights  are  for  multiple  seasons  or
competitions,  such  rights  are  principally  recognised  on  a  straight-line  basis  across  the  seasons  or  competitions.

News — 100%  of  the  cost  is  recognised  in  the  income  statement  on  first  showing.

General  entertainment — The  cost  is  recognised  in  the  income  statement  based  on  the expected  profile  of  transmission.

Movies — The  cost  is  recognised  in  the  income  statement  on  a  straight-line  basis  over  the  period  of  transmission  rights.

Where programme rights are surplus to the Group’s requirements, and no gain is anticipated through a disposal of the rights, or where the
programming  will  not  be  broadcast  for  any  other  reason,  a  write-down  to  the  income  statement  is  made.  Any  reversals  of  inventory  write-
downs  are  recognised  as  reductions  in  operating  expense.

ii Digiboxes  and  related  equipment

Digiboxes (including Sky+ boxes and High Definition boxes) and related equipment are valued at the lower of cost and NRV, the latter of which
reflects  the  value  the  business  expects  to  realise  from  the  digiboxes  and  the  related  equipment  in  the  hands  of  the  customer,  and  are
recognised  through  the  operating  expenses  line  of  the  income  statement.  Any  subsidy  is  expensed  on  enablement,  which  is  the  process  of
activating the viewing card once inserted in the digibox upon installation, so as to enable a viewer to view encrypted broadcast services, and
effectively represents the completion of the installation process for new subscribers. The amount recognised in the income statement as the
inventories  are  sold  is  recognised  on  a  first-in  first-out  basis  (‘‘FIFO’’).

iii Raw  materials,  consumables  and  goods  held  for  resale

Raw materials, consumables and goods held for resale are valued at the lower of cost and NRV. The cost of raw materials, consumables and
goods  held  for  resale  is  recognised  through  the  operating  expenses  line  of  the  income  statement  on  a  FIFO  basis.

i) Financial  assets  and  liabilities
Financial assets and liabilities are initially recognised at fair value plus any directly attributable transaction costs. At each balance sheet date, the
Group assesses whether there is any objective evidence that any financial asset is impaired. Financial assets and liabilities are recognised on the
Group’s  balance  sheet  when  the  Group  becomes  a  party  to  the  contractual  provisions  of  the  financial  asset  or  liability.  Financial  assets  are
derecognised from the balance sheet when the Group’s contractual rights to the cash flows expire or the Group transfers substantially all the risks
and rewards of the financial asset. Financial liabilities are derecognised from the Group’s balance sheet when the obligation specified in the contract
is  discharged  or  cancelled  or  expires.

i. Equity  investments

Equity investments intended to be held for an indefinite period of time are classified as available for sale investments. They are carried at fair
value,  where  this  can  be  reliably  measured,  with  movements  in  fair  value  recognised  directly  in  reserves.  Where  the  fair  value  cannot  be
reliably measured, the investment is carried at cost. Any impairment losses in equity investments are recognised in the income statement and
are not reversible under any circumstances. Available for sale investments are included within non-current assets unless management have the
intention of holding the investment for less than twelve months from the balance sheet date, in which case they are included in current assets.
On disposal, the difference between the carrying amount and the sum of the consideration received and any cumulative gain or loss that had
previously  been  recognised  directly  in  reserves  is  recognised  in  the  income  statement.

82

1. Accounting  policies  (continued)

ii. Trade  and  other  receivables

Trade and other receivables are non-derivative financial assets with fixed or determinable payments and are measured at amortised cost using
the effective interest method. Trade and other receivables, with no stated interest rate, are measured at the original invoice amount if the effect
of discounting is immaterial. An allowance account is maintained to reduce the carrying value of trade and other receivables for impairment
losses identified from objective evidence, with movements in the allowance account, either from increased impairment losses or reversals of
impairment  losses,  being  recognised  in  the  income  statement.

iii.Cash  and  cash  equivalents

Cash and cash equivalents include cash in hand, bank accounts, deposits receivable on demand and deposits with maturity dates of 3 months or
less from the date of inception. Bank overdrafts that are repayable on demand and which form an integral part of the Group’s cash management
are  included  as  a  component  of  cash  and  cash  equivalents  where  offset  conditions  are  met.

iv.Short-term  deposits

This includes short-term deposits and commercial paper which have maturity dates of more than 3 months from inception. These deposits are
initially  recognised  at  fair  value,  and  then  carried  at  amortised  cost or  fair  value  through  the  income  statement  less  any  allowance  for
impairment  losses.

v. Trade  and  other  payables

Trade and other payables are non-derivative financial liabilities and are measured at amortised cost using the effective interest method. Trade
and  other  payables,  with  no  stated  interest  rate,  are  measured  at  the  original  invoice  amount  if  the  effect  of  discounting  is  immaterial.

vi.Borrowings

Borrowings are recorded as the proceeds received, net of direct issue costs. Finance charges, including any premium payable on settlement or
redemption and direct issue costs, are accounted for on an accruals basis in the income statement using the effective interest method and are
added to the carrying amount of the underlying instrument to which they relate, to the extent that they are not settled in the period in which
they  arise.

j) Transponder  rental  prepayments
Payments made in respect of future satellite broadcast capacity have been recorded as prepaid transponder costs. These payments are recognised in
the  income  statement  on  a  straight-line  basis  over  the  term  of  the  agreement.

k) Impairment
At  each  balance  sheet  date,  and  in  accordance  with  IAS  36  ‘‘Impairment  of  Assets’’,  the  Group  reviews  the  carrying  amounts  of  all  its  assets
excluding inventories (see accounting policy h), non-current assets classified as held for sale, financial assets (see accounting policy i) and deferred
taxation  (see  accounting  policy  q)  to  determine  whether  there  is  any  indication  that  any  of  those  assets  have  suffered  an  impairment  loss.

An  impairment,  other  than  an  impairment  of  an  investment  in  a  joint  venture  or  associate,  is  recognised  in  the  income  statement  whenever  the
carrying  amount  of  an  asset  or  its  cash  generating  unit  exceeds  its  recoverable  amount.  An  impairment  of  an  investment  in  a  joint  venture  or
associate  is  recognised  within  the  share  of  profit  from  joint  ventures  and  associates.  The  recoverable  amount  is  the  greater  of  net  selling  price,
defined as the fair value less costs to sell, and value in use. In assessing value in use, the estimated future cash flows are discounted to their present
value using a pre-tax discount rate that reflects current market assessments of the time value of money and risks specific to the asset. Where it is not
possible to estimate the recoverable amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which
the asset belongs. Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill
allocated  to  those  units,  and  then  to  reduce  the  carrying  amount  of  other  assets  in  the  unit  on  a  pro-rata  basis.

An impairment loss for an individual asset or cash generating unit shall be reversed if there has been a change in estimates used to determine the
recoverable  amount  since  the  last  impairment  loss  was  recognised  and  is  only  reversed  to  the  extent  that  the  asset’s  carrying  amount  does  not
exceed the carrying amount that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised. Any
impairment  loss  in  respect  of  goodwill  is  irreversible.

l) Provisions
Provisions are recognised when the Group has a present legal or constructive obligation to make a probable transfer of economic benefits as a result
of past events. The amounts recognised represent the Group’s best estimate of the transfer of benefits that will be required to settle the obligation as
of the balance sheet date. Provisions are discounted if the effect of the time value of money is material using a market rate adjusted for risks specific
to  the  liability.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

83

1. Accounting  policies  (continued)

m) ESOP  reserve
Where the Company or its subsidiaries purchase the Company’s own equity shares, the cost of those shares, including any attributable transaction
costs,  is  presented  within  the  ESOP  reserve  as  a  deduction  in  shareholders’  equity  in  the  consolidated  financial  statements.

n) Revenue  recognition
Revenue, which excludes value added tax and transactions between Group companies, represents the gross inflow of economic benefit from Sky’s
operating  activities.  Revenue  is  measured  at  the  fair  value  of  the  consideration  received  or  receivable.  The  Group’s  main  sources  of  revenue  are
recognised  as  follows:

— Revenue  from  the  provision  of  direct-to-home  (‘‘DTH’’)  subscription  services,  including  residential  broadband  services  and  revenue  associated
with  sale  of  the  customer  magazine,  is  recognised  as  the  goods  or  services  are  provided,  net  of  any  discount  given.  Pay-per-view  revenue  is
recognised  when  the  event,  movie  or  football  match  is  viewed.

— Cable  revenue  is  recognised  as  the  services  are  provided  to  the  cable  wholesalers  and  is  based  on  the  number  of  subscribers  taking  the  Sky

channels,  as  reported  to  the  Group  by  the  cable  wholesalers,  and  the  applicable  rate  card.

— Advertising sales revenue is recognised when the advertising is broadcast. Revenue generated from airtime sales where Sky acts as an agent on

behalf  of  third  parties  is  recognised  on  a  net  commission  basis.

— Betting and gaming revenues are recognised in accordance with IAS 39 ‘‘Financial Instruments: Recognition and Measurement’’ (‘‘IAS 39’’). Sky
Bet  revenues  therefore  represent  income  in  the  period  for  betting  and  gaming  activities,  defined  as  amounts  staked  by  customers  less  betting
payouts.

— Sky  Active  revenues  include  income  from  online  advertising,  email,  telephony  income  from  the  use  of  interactive  services  (e.g.  voting),
interconnect, text services and digibox subsidy recovery revenues earned through conditional access and access control charges made to customers
on  the  Sky  digital  platform.  All  Sky  Active  revenues  are  recognised  in  the  income  statement  when  the  goods  or  services  are  delivered.

— Other  revenue  principally  includes  income  from  installations,  digibox  sales  (including  the  sales  of  Sky+,  Multiroom  boxes  and  High  Definition
boxes),  Sky  Talk,  service  calls,  warranties,  customer  management  service  fees,  access  control  fees,  SkyCard,  Sky  Mobile  TV  and  the  supply  of
broadband  services  to  business  customers.  Other  revenues  are  recognised,  net  of  any  discount  given,  when  the  relevant  goods  or  service  are
provided.

o) Employee  benefits

Wages,  salaries  and  social  security  contributions
Wages,  salaries,  social  security  contributions,  bonuses  payable  and  non-monetary  benefits  for  current  employees,  are  recognised  in  the  income
statement  as  the  employees’  services  are  rendered.

Pension  obligations
The Group provides pensions to eligible employees through defined contribution schemes. The amount charged to the income statement in the year
represents the cost of contributions payable by the Group to the schemes in exchange for employee services rendered in that year. The assets of the
schemes  are  held  independently  of  the  Group.

Termination  benefits
Termination benefits are recognised as a liability when, and only when, the Group has a demonstrable commitment to terminate the employment of
an  employee  or  group  of  employees  before  the  normal  retirement  date  or  as  the  result  of  an  offer  to  encourage  voluntary  redundancy.

Equity  compensation  benefits
The Group issues equity-settled share-based payments to certain employees which must be measured at fair value and recognised as an expense in
the income statement with a corresponding increase in equity. The fair values of these payments are measured at the dates of grant using option-
pricing models, taking into account the terms and conditions upon which the awards are granted. The fair value is recognised over the period during
which employees become unconditionally entitled to the awards, subject to the Group’s estimate of the number of awards which will lapse, either
due  to  employees  leaving  the  Group  prior  to  vesting  or  due  to  non-market  based  performance  conditions  not  being  met.  Where  an  award  has
market-based performance conditions, the fair value of the award is adjusted at the date of grant for the probability of achieving these via the option
pricing  model.  The  total  amount  recognised  in  the  income  statement  as  an  expense  is  adjusted  to  reflect  the  actual  number  of  awards  that  vest,
except  where  forfeiture  is  due  to  the  failure  to  meet  market-based  performance  measures.

In accordance with the transitional provisions in IFRS 1, and IFRS 2 ‘‘Share-based payment’’, the recognition and measurement principles in IFRS 2
have  only  been  applied  to  options  and  awards  granted  after  7  November  2002  that  had  not  vested  by  1  January  2005.

84

1. Accounting  policies  (continued)

p) Leases
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards incidental to ownership of the
asset  to  the  lessee.  All  other  leases  are  classified  as  operating  leases.

The  Group  as  lessor
Sublease  income  from  operating  leases  is  recognised  on  a  straight-line  basis  over  the  term  of  the  lease.

The  Group  as  lessee
Assets held under finance leases are recognised as assets of the Group at their fair value on the date of acquisition, or, if lower, at the present value
of  the  minimum  lease  payments.  The  corresponding  liability  to  the  lessor  is  included  in  the  balance  sheet  as  a  finance  lease  obligation.  Lease
payments  are  apportioned  between  finance  charges  and  reductions  of  the  lease  obligation  so  as  to  achieve  a  constant  rate  of  interest  on  the
remaining  balance  of  the  liability.

The  lease  expense  arising  from  operating  leases  is  charged  to  the  income  statement  on  a  straight  line  basis  over  the  term  of  the  lease,  unless
another systematic basis is more appropriate. Benefits received and receivable as incentives to enter into operating leases are recorded on a straight
line  basis  over  the  lease  term.

q) Taxation,  including  deferred  taxation
The Group’s liability for current tax is based on taxable profit for the year, and is calculated using tax rates that have been enacted or substantively
enacted  at  the  balance  sheet  date.

Deferred tax assets and liabilities are recognised using the balance sheet liability method, providing for temporary differences between the carrying
amounts  of  assets  and  liabilities  in  the  balance  sheet  and  the  corresponding  tax  bases  used  in  the  computation  of  taxable  profit.  Temporary
differences  arising  from Goodwill  and  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  profit  nor  taxable  profit  are  not
provided  for.  Deferred  tax  liabilities  are  recognised  for  taxable  temporary  differences  arising  on  investments  in  subsidiaries  and  associates,  and
interests in joint ventures, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary
difference  will  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the  expected  manner  of  realisation  or
settlement of the carrying amount of assets and liabilities, using tax rates that have been enacted or substantially enacted at the balance sheet date.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and adjusted to reflect an amount that is probable to be realised
based on the weight of all available evidence. Deferred tax is calculated at the rates that are expected to apply in the period when the liability is
settled  or  the  asset  is  realised.  Deferred  tax  assets  and  liabilities  are  not  discounted.

Deferred tax is charged or credited in the income statement, except where it relates to items charged or credited directly to equity, in which case the
deferred  tax  is  also  included  within  equity.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and
when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets and liabilities on a net
basis.

r) Dividends
Dividends  are  recognised  in  the  retained  earnings  reserve  in  the  period  in  which  they  are  declared  or  paid.

s) Earnings  per  share
Basic earnings per share represents the profit for the year, divided by the weighted average number of ordinary shares in issue during the year,
excluding the weighted average number of ordinary shares purchased by the Group and held in the Group’s ESOP during the year to satisfy employee
share  awards.

Diluted earnings per share represents the profit for the year, divided by the weighted average number of ordinary shares in issue during the year,
excluding the weighted average number of ordinary shares purchased by the Group and held in the Group’s ESOP Trust during the year to satisfy
employee  share  awards,  plus  the  weighted  average  number  of  dilutive  shares  resulting  from  share  options  and  other  potential  ordinary  shares
outstanding  during  the  year.

t) Reportable  segments
A  reportable  segment,  as  defined  by  IAS  14  ‘‘Segmental  Reporting’’,  is  a  distinguishable  business  or  geographical  component  of  the  Group,  that
provides products or services, that are subject to risks and rewards that are different from those of other segments. The Group has no reportable
segments  within  its  business.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

85

1. Accounting  policies  (continued)

u) Accounting  standards,  interpretations  and  amendments  to  existing  standards  that  are  not  yet  effective
The Group has not yet adopted certain new standards, amendments and interpretations to existing standards, which have been published but are
only  mandatory  for  the  Group’s  accounting  periods  beginning  on  or  after  1  July  2006,  or  later  periods.  These  new  standards  are  listed  below:

— Amendment  to  IAS  21  ‘Net  Investment  in  a  Foreign  Operation’  (effective  from  1  July  2006)

— Amendment  to  IAS  39  and  IFRS  4  ‘Financial  Guarantee  Contracts’  (effective  from  1  July  2006)

— Amendment  to  IAS  39  ‘Cash  Flow  Hedge  Accounting  of  Forecast  Intragroup  Transactions’  (effective  from  1  July  2006)

— Amendment  to  IAS  39  ‘The  Fair  Value  Option’  (effective  from  1  July  2006)

— IFRIC  4  ‘Determining  whether  an Arrangement  contains  a  Lease’  (effective  from  1  July  2006)

— IFRIC  5  ‘Rights  to  Interests  arising  from  Decommissioning,  Restoration  and  Environmental  Rehabilitation  Funds’  (effective  from  1  July  2006)

— IFRIC  6  ‘Liabilities  Arising  from  Participating  in  a  Specific  Market  —  Waste  Electrical  and  Electronic  Equipment’  (effective  from  1  July  2006)

— IFRIC  7  ‘Applying  the  restatement  approach  under  IAS  29’  (effective  from  1  July  2006)

— IFRIC  8  ‘Scope  of  IFRS  2’  (effective  from  1  July  2006)

— IFRIC  9  ‘Reassessment  of  Embedded  Derivatives’  (effective  from  1  July  2006)

— IFRS  6  ‘Exploration  for  and  Evaluation  of  Mineral  Resources’  (effective  from  1  July  2006)

— IFRS 7 ‘Financial Instruments: Disclosures’ (effective from 1 July 2007) and amendment to IAS 1 ‘Presentation of Financial Statements — Capital

Disclosures’  (effective  from  1  July  2007)

The Directors currently anticipate that the adoption of these standards, amendments and interpretations in future periods will not have a material
impact  on  the  financial  statements  of  the  Group,  other  than  additional  disclosure  requirements.

v) Critical  accounting  policies  and  the  use  of  judgement

Certain accounting policies are considered to be critical to the Group. An accounting policy is considered to be critical if its selection or application
materially affects the Group’s financial position or results. The Directors are required to use their judgement in order to select and apply the Group’s
critical  accounting  policies.  Below  is  a  summary  of  the  Group’s  critical  accounting  policies  and  details  of  the  key  areas  of  judgement  that  are
exercised  in  their  application.

(i) Goodwill (see  note  11)

— Judgement is required in determining the fair value of identifiable assets, liabilities and contingent assets assumed in a business combination.
Calculating  the  fair  values  involves  the  use  of  significant  estimates  and  assumptions,  including  expectations  about  future  cash  flows,  discount
rates  and  the  lives  of  assets  following  purchase.

— Judgement  is  also  required  in  evaluating  whether  any  impairment  loss  has  arisen  against  the  carrying  amount  of  goodwill.  This  may  require
calculation of the recoverable amount of cash generating units to which the goodwill is associated. Such a calculation may involve estimates of the
net present value of future forecast cash flows and selecting an appropriate discount rate. Alternatively, it may involve a calculation of the fair
value  less  costs  to  sell  of  the  applicable  cash  generating  unit.

(ii) Revenue (see  note  2)

— Selecting the appropriate timing for, and amount of, revenue to be recognised requires judgement. This may involve estimating the fair value of

consideration  before  it  is  received  and  determining  the  stage  of  completion  of  a  transaction  at  the  balance  sheet  date.

— Judgement is also required in evaluating the likelihood of collection of customer debt after revenue has been recognised. This evaluation requires
estimates to be made, including the level of provision to be made for amounts with uncertain recovery profiles. Provisions are based on historical
trends  in  the  percentage  of  debts  which  are  not  recovered  or  on  more  detailed  reviews  of  individually  significant  balances.

(iii) Property,  plant  and  equipment  and  intangible  assets (see  notes  12  and  13)

— The assessment of the useful economic lives of these assets requires judgement. Depreciation is charged to the income statement based on the

useful  economic  life  selected.  This  assessment  requires  estimation  of  the  period  over  which  the  Group  will  benefit  from  the  assets.

86

1. Accounting  policies  (continued)

— Determining  whether  the  carrying  amount  of  these  assets  has  any  indication  of  impairment  also  requires  judgement.  If  an  indication  of
impairment  is  identified,  further  judgement  is  required  to  assess  whether  the  carrying  amount  can  be  supported  by  the  net  present  value  of
future cash flows forecast to be derived from the asset. This forecast involves cash flow projections and selecting the appropriate discount rate.

— Assessing  whether  assets  meet  the  required  criteria  for  initial  capitalisation  requires  judgement.  This  requires  a  determination  of  whether  the
assets will result in future benefits to the Group. In particular, internally generated intangible assets must be assessed during the development
phase  to  identify  whether  the  Group  has  the  ability  and  intention  to  complete  the  development  successfully.

(iv) Programming  inventory (see  note  17)

— The  key  area  of  judgement  in  respect  of  accounting  for  programming  inventory  is  the  assessment  of  the  appropriate  period  over  which  to
recognise the expense associated with the inventory in the income statement. This assessment requires consideration of the period over which the
Group  will  benefit  from  the  programming  inventory,  which  may  not  be  certain  on  initial  recognition  of  the  inventory.

(v) Deferred  tax (see  note  16)

— The key area of judgement in respect of deferred tax accounting is the assessment of the expected timing and manner of realisation or settlement
of the carrying amounts of assets and liabilities held at the balance sheet date. In particular, assessment is required of whether taxable profits are
more  likely  than  not  to  arise  against  which  the  deferred  tax  can  be  utilised.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

87

2. Revenue

DTH  subscribers
Cable  subscribers
Advertising
Sky  Bet
Sky  Active
Other

2006
£m

3,154
224
342
37
91
300
4,148

2005
£m

2,968
219
329
32
92
202
3,842

The Group operates the leading pay television broadcasting service in the UK and Ireland, providing television broadcasting services and additional
services,  which  are  provided  to  both  retail  and  wholesale  customers.

Revenue  arises  from  goods  and  services  provided  to  the  UK,  with  the  exception  of  £222  million  (2005:  £171  million)  which  arises  from  services
provided  to  other  European  countries.

3. Operating  expense

Programming
Transmission  and  related  functions
Marketing
Subscriber  management
Administration(i)

2006
£m

1,599
234
622
468
348
3,271

2005
£m

1,635
171
527
392
295
3,020

In the year ended 30 June 2005, the Group recognised £13 million from the liquidators of ITV Digital as a full and final settlement in respect of

(i)
amounts  owed  to  the  Group.

88

4. Investment  income  and  finance  costs

Investment  income
Investment  income  from  cash,  cash  equivalents  and  short-term  deposits

Finance  costs
— Interest  payable  and  similar  charges
£600  million  RCF(i)
£1  billion  revolving  credit  facility  (‘‘RCF’’)(i)
US$300  million  of  7.300%  Guaranteed  Notes  repayable  in  2006
US$600  million  of  6.875%  Guaranteed  Notes  repayable  in  2009
£100  million  of  7.750%  Guaranteed  Notes  repayable  in  2009
US$650  million  of  8.200%  Guaranteed  Notes  repayable  in  2009
US$750  million  of  5.625%  Guaranteed  Notes  repayable  in  2015  (ii)
£400  million  of  5.750%  Guaranteed  Notes  repayable  in  2017  (ii)
US$350  million  of  6.500%  Guaranteed  Notes  repayable  in  2035  (ii)
Finance  lease  interest

— Other  finance  (expense) income
Remeasurement  of  borrowings-related  derivative  financial  instruments (not  qualifying  for  hedge  accounting)
Remeasurement  of  programming-related  derivative  financial  instruments  (not  qualifying  for  hedge  accounting)

2006
£m

2005
£m

52

29

2006
£m

2005
£m

—
(2)
(14)
(30)
(8)
(31)
(16)
(16)
(8)
(4)
(129)

(10)
(4)
(14)

(4)
(2)
(14)
(30)
(8)
(32)
—
—
—
(1)
(91)

5
(1)
4

(143)

(87)

In November 2004, the Group entered into a £1 billion RCF. This facility was used to cancel the existing £600 million RCF, and is available for
(i)
general corporate purposes, but was undrawn at 30 June 2006 (30 June 2005: undrawn). The £1 billion RCF has a maturity date of July 2010. The
£2  million  charge  for  the  year  (2005:  £2  million)  represents  commitment  fees  for  the  year  ended  30  June  2006.

In  October  2005,  the  Group  issued  Guaranteed  Notes  (the  ‘‘new  notes’’)  consisting  of  US  $750  million  aggregate  principal  amount  of  notes
(ii)
paying 5.625% interest and maturing on 15 October 2015, £400 million aggregate principal amount of notes paying 5.750% interest and maturing
on  20  October  2017,  and  US  $350  million  aggregate  principal  amount  of  notes  paying  6.500%  interest  and  maturing  on  15  October  2035.

In accordance with the Group’s treasury policy, various cross-currency swap agreements have been entered into to swap the Group’s exposure from
the  new  notes  into  pounds  sterling.  In  addition,  the  Group  has  entered  into  pound  sterling  interest  rate  swap  agreements,  which  provide  for  the
exchange,  at  specified  intervals,  of  the  difference  between  fixed  rates  and  variable  rates,  calculated  by  reference  to  an  agreed  notional  pounds
sterling  amount.

5. Profit  on  disposal  of  joint  venture

In  November  2004,  the  Group  sold  its  49.5%  investment  in  Granada  Sky  Broadcasting  for  £14  million  in  cash,  realising  a  profit  on  disposal  of
£9  million.  The  Group  realised  no  profit  or  loss  on  disposal  during  the  year  ended  30  June  2006  (see  note  14).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

89

6. Profit  before  taxation

Profit  before  taxation  is  stated  after  charging  (crediting):

Cost  of  inventories  recognised  as  an  expense
Depreciation  of  property,  plant  and  equipment
Amortisation  of  intangible  assets
Loss  on  disposal  of  property,  plant  and  equipment
Rentals  on  operating  leases  and  similar  arrangements
Sub-lease  rentals  received  on  operating  leases

Consolidated  non-current  assets  outside  the  UK  were  £18  million  (2005: nil).

Foreign  exchange

2006
£m

1,281
89
51
–
25
(1)

2005
£m

1,276
47
45
2
24
(1)

Foreign  exchange  differences  recognised  in  the  income  statement  during  the  year  amounted  to  a  gain  of  £6  million  (2005:  Gain  of  £17  million).

Audit  fees

Amounts  payable  to  the  auditors  are  analysed  below:

Statutory  audit  services
Audit-related  services
Audit  and  audit-related  services

Customer  management  systems  development
Non-audit  related  services

2006
£m

2005
£m

1
1
2

4
4

1
1
2

7
7

During the year, the Group’s auditors received £4 million (2005: £7 million) in respect of customer management systems development services. The
Audit Committee was satisfied throughout the year that the objectivity and independence of Deloitte & Touche LLP was not in any way impaired by
either  the  nature  of  the  non-audit  related  services  undertaken  during  the  year,  the  level  of  non-audit  fees  charged,  or  any  other  facts  or
circumstances.

7. Employee  benefits  and  key  management  compensation

a) Group  employee  benefits

Wages  and  salaries
Social  security  costs
Costs  of  employee  share  option  schemes(i)
Contributions  to  the  Group’s  pension  schemes(ii)

2006
£m

362
38
23
16
439

2005
£m

327
32
25
14
398

(i) The expense recognised for employee share option schemes relates wholly to equity-settled share-based payments. At 30 June 2006, the total
expense relating to non-vested awards not yet recognised was £30 million, which is expected to be recognised over a weighted average period of
1.7  years.

(ii) The Group operates defined contribution pension schemes. The pension charge for the year represents the cost of contributions payable by the
Group  to  the  schemes  during  the  year.  The  Group’s  contributions  owing  to  the  schemes  at  30  June  2006  were £2  million  (2005:  £1  million).

90

7. Employee  benefits  and  key  management  compensation  (continued)

The  average  monthly  number  of  full-time  equivalent  persons  (including  temporary  employees)  employed  by  the  Group  during  the  year  was  as
follows:

Programming
Transmission  and  related  functions
Marketing
Subscriber  management
Administration
Betting

2006
Number

2005
Number

1,479
1,976
416
5,903
1,306
136
11,216

1,464
1,588
238
5,275
1,266
127
9,958

There  are  approximately  599 temporary  staff  included  within  the  average  number  of  full-time  equivalent  people  employed  by  the  Group.

b) Key  management  compensation  (see  note  29d)

Short-term  employee  benefits
Share-based  payments

Post  employment  benefits  were  less  than  £1  million  (2005:  less  than  £1  million).

8. Taxation

a) Taxation  recognised  in  the  income  statement

Current  tax  expense
Current  year
Adjustment  in  respect  of  prior  years
Total  current  tax  charge

Deferred  tax  expense
Origination  and  reversal  of  temporary  differences
Adjustment  in  respect  of  recoverable  deferred  tax  asset
Total  deferred  tax  charge

Taxation

b) Deferred  tax  recognised  directly  in  equity

Deferred  tax  credit  (charge)  relating  to  stock  options
Deferred  tax  credit  relating  to  cash  flow  hedges

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

91

2006
£m

2005
£m

4
2
6

4
1
5

2006
£m

2005
£m

147
(6)
141

106
—
106

247

2006
£m

2
16
18

163
(8)
155

71
(17)
54

209

2005
£m

(3)
5
2

8. Taxation  (continued)

c) Reconciliation  of  effective  tax  rate

The  tax  expense  for  the  year  is  higher  (2005:  lower)  than  the  standard  rate  of  corporation  tax  in  the  UK  (30%)  applied  to  profit  before  tax.  The
differences  are  explained  below:

Profit  before  tax
Profit  before  tax  multiplied  by  standard  rate  of  corporation  tax  in  the  UK  of  30%  (2005:  30%)

Effects  of:
Non-deductible  expense
Tax  exempt  revenue
Over  provision  in  respect  of  prior  years
Taxation

All  taxation  relates  to  UK  corporation  tax.

9. Earnings  per  share

The  weighted  average  number  of  shares  for  the  year  was:

Ordinary  shares
ESOP  trust  ordinary  shares
Basic  shares

Dilutive  ordinary  shares  from  share  options
Diluted  shares

2006
£m

798
239

16
(2)
(6)
247

2005
£m

787
236

7
(9)
(25)
209

2006
Millions  of
shares

2005
Millions  of
shares

1,830
(3)
1,827

5
1,832

1,917
(4)
1,913

4
1,917

The calculation of diluted earnings per share excludes 37 million share options (2005: 37 million), which could potentially dilute earnings per share
in the future. These options do not currently have a dilutive effect as the exercise price of the options exceeds the average market price of ordinary
shares  during  the  year.

Basic and diluted earnings per share is calculated by dividing profit for the year into the weighted average number of shares for the year. In order to
provide a measure of underlying performance, management have chosen to present an adjusted profit for the year which excludes items that may
distort  comparability.  Such  items  arise  from  events  or  transactions  that  fall  within  the  ordinary  activities  of  the  Group  but  which  management
believes  should  be  separately  identified  to  help  explain  underlying  performance.

Reconciliation  from  profit  for  the  year  to  adjusted  profit  for  the  year
Profit  for  the  year
Payment  from  ITV  Digital  liquidators
Profit  on  disposal  of  joint  venture
Remeasurement  of  all  derivative  financial  instruments  (not  qualifying  for  hedge  accounting)
Tax  effect  of  above  items
Increase  in  estimate  of  recoverable  tax  assets  in  respect  of  prior  years
Adjusted  profit  for  the  year

2006
£m

2005
£m

551
—
—
14
(4)
—
561

578
(13)
(9)
(4)
5
(17)
540

92

9. Earnings  per  share  (continued)

Earnings  per  share  from  profit  for  the  year
Basic
Diluted
Adjusted  earnings  per  share  from  profit  for  the  year
Basic
Diluted

10. Dividends

Dividends  declared  and  paid  during  the  year
2004  Final  dividend  paid:  3.25p  per ordinary  share
2005  Interim  dividend  paid:  4.00p  per ordinary  share
2005  Final  dividend  paid:  5.00p  per ordinary  share
2006  Interim  dividend  paid:  5.50p  per ordinary  share

Dividends  proposed  after  the  balance  sheet  date  and  not  recognised  as  a  liability
2006  Final  dividend  proposed:  6.70p  per  ordinary  share

The  ESOP  has  waived  its  rights  to  dividends.

2006
pence

2005
pence

30.2p
30.1p

30.7p
30.6p

30.2p
30.2p

28.2p
28.2p

2006
£m

2005
£m

—
—
92
99
191

63
77
—
—
140

120

—

Dividends are paid between Group companies out of profits available for distribution subject to, inter alia, the provisions of the companies’ articles
of association and the Companies Act 1985 (as amended). There are restrictions over the distribution of any profits which are not generated from
external  cash  receipts  as  defined  in  Technical  Release  7/03,  issued  by  the  Institute  of  Chartered  Accountants  in  England  and  Wales.  All  dividends
were  paid  out  of  profits  available  for  distribution.

11. Goodwill

Carrying  value
At  1  July  2004  and  30  June  2005

Purchase  of  the  Easynet  Group  plc  (‘‘Easynet’’)
Other  purchases

At  30  June  2006

Total
£m

417

202
4

623

Goodwill has principally arisen from the Group’s purchases of the Sports Internet Group (‘‘SIG’’), British Interactive Broadcasting (‘‘BiB’’) and Easynet
(see  note  28).

The  provisional  goodwill  arising  from  the  purchase  of  Easynet  has  been  allocated  between  two  cash  generating  units,  Broadcast  and  Broadband
Enterprise.  Impairment  reviews  were  performed  on  these  goodwill  balances  at  30  June  2006,  which  did  not  indicate  impairment.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

93

11. Goodwill  (continued)

Goodwill,  allocated  by  cash  generating  unit,  breaks  down  as  follows:

Interactive(i)
Betting  and  gaming  (ii)
Broadcast  (iii)
Broadband  Enterprise  (iv)
Multiple  units  without  significant  goodwill

2006
£m

302
112
172
30
7
623

2005
£m

302
112
—
—
3
417

Recoverable amounts for the Interactive, Betting and gaming and Broadband Enterprise cash generating units were calculated on the basis of value
in use, using cash flows calculated for the next five years as forecast by management. The recoverable amount for the Broadcast cash generating unit
was  calculated  on  the  basis  of  its  fair  value  less  costs  to  sell.

i) Interactive

The interactive unit includes goodwill arising from the purchase of BiB. The key assumptions on which these forecast five year cash flows were based
included the number of interactive application providers on the interactive platform, the number of unique users of interactive services, the average
spend per unique user, contractual rate cards, the number of customer connections to interactive services, and the level of conditional access and
access  control  charges  to  broadcasters  and  interactive  application  providers  on  the  Sky  digital  platform.  The  values  assigned  to  each  of  these
assumptions  were  determined  based  on  historical  data  and  trends  within  the  unit,  and  on  contractual  rate  cards,  where  these  were  available.  A
growth  rate  of  3%  was  applied  in  order  to  extrapolate  these  cash  flow  projections  beyond  this  five  year  period.  The  cash  flows  were  discounted
using  a  pre-tax  discount  rate  of  8.5%.

ii) Betting  and  gaming

The betting and gaming unit includes goodwill arising from the purchase of SIG. The key assumptions on which these forecast five year cash flows
were based include the number of weekly unique users, the number of bets placed per user per week, the average stake per user per week and the
average spend per active user per week. The values assigned to each of these assumptions were determined based on an extrapolation of historical
trends  within  the  unit,  and  external  information  on  expected  future  trends  in  betting  and  gaming.  A  growth  rate  of  3%  was  applied  in  order  to
extrapolate  these  cash  flow  projections  beyond  this  five  year  period.  The  cash  flows  were  discounted  using  a  pre-tax  discount  rate  of  8.5%.

iii) Broadcast

The broadcast unit includes goodwill arising from the purchase of Easynet’s UK broadband network assets and residential business. The recoverable
amount for the Broadcast cash generating unit was calculated on the basis of the difference between the quoted market value of the Company and
the  value  in  use  of  the  Group’s  other  cash  generating  units,  less  estimated  costs  to  sell.

iv) Broadband  enterprise

The broadband enterprise unit includes goodwill arising from the purchase of Easynet’s enterprise broadband business in the UK and other European
countries. The key assumptions on which these forecast five year cash flows were based include the number of enterprise customers, the average
revenues per customer and the operating margin generated per customer. The values assigned to each of these assumptions were determined based
on an extrapolation of historical trends within the unit, and external information on expected future trends in the enterprise broadband industry. A
growth  rate  of  3%  was  applied  in  order  to  extrapolate  these  cash  flow  projections  beyond  this  five  year  period.  The  cash  flows  were  discounted
using  a  pre-tax  discount  rate  of  8.5%.

94

12. Intangible  assets

Cost
At  1  July  2004
Additions
Disposals
At  30  June  2005

Business  combinations
Other  additions
Disposals
Transfers
At  30  June  2006

Amortisation
At  1  July  2004
Amortisation  for  the  year
Disposals
At  30  June  2005

Amortisation  for  the  year
Disposals
At  30  June  2006

Carrying  amounts
At  1  July  2004
At  30  June  2005
At  30  June  2006

Internally
generated
intangible  assets
£m

Other
intangible
assets
£m

Internally
generated
intangible
assets  not yet
available  for  use
£m

Other  intangible
assets  not yet
available  for  use
£m

17
6
—
23

—
5
–
6
34

12
2
—
14

2
—
16

5
9
18

214
13
(46)
181

29
24
(22)
115
327

133
43
(46)
130

49
(22)
157

81
51
170

—
6
—
6

—
—
—
(6)
–

—
—
—
—

—
—
—

—
6
–

69
67
—
136

—
9
—
(115)
30

—
—
—
—

—
—
—

69
136
30

Total
£m

300
92
(46)
346

29
38
(22)
—
391

145
45
(46)
144

51
(22)
173

155
202
218

The  Group’s  intangible  assets  include internal  and  external  spend  on  software  associated  with  our  customer  management  systems,  software
licences,  capitalised  development  costs,  copyright  licences,  customer  lists,  patents  and  brands  acquired  in  business  combinations.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

95

13. Property,  plant  and  equipment

Land  and
freehold
buildings(i)
£m

Leasehold
improvements
£m

Equipment,
furniture  and
fittings
£m

Assets  not yet
available  for
use
£m

Cost
At  1  July  2004
Additions
Disposals
Transfers
At  30  June  2005

Business  combination
Other additions
Disposals
Transfers
At  30  June  2006

Depreciation
At  1  July  2004
Depreciation
Disposals
Transfers
At  30  June  2005

Depreciation
Disposals
Transfers
At  30  June  2006

Carrying  amounts
At  1  July  2004
At  30  June  2005
At  30  June  2006

45
25
—
—
70

—
—
(3)
48
115

11
2
—
—
13

3
(3)
—
13

34
57
102

70
—
—
(28)
42

12
1
(2)
—
53

46
5
—
(20)
31

5
(2)
—
34

24
11
19

477
47
(121)
28
431

67
163
(125)
55
591

346
40
(119)
20
287

81
(125)
—
243

131
144
348

32
91
—
—
123

—
30
—
(103)
50

—
—
—
—
—

—
—
—
—

32
123
50

Total
£m

624
163
(121)
—
666

79
194
(130)
—
809

403
47
(119)
—
331

89
(130)
—
290

221
335
519

(i) The amounts shown include assets under finance leases with a net book value of £5 million (2005: £6 million). The cost of these assets was £8
million (2005: £8 million) and the accumulated depreciation was £3 million (2005: £2 million). Depreciation charged during the year on such assets
was  £1  million  (2005:  nil).

Depreciation  was  not  charged  on  £25  million  of  land  (2005:  £25  million).

96

14. Investments  in  joint  ventures  and  associates

A  list  of  the  Group’s  significant  investments  in  joint  ventures  and  associates,  including  the  name,  country  of  incorporation  and  proportion  of
ownership  interest  is  given  in  note  30  to  the  financial  statements.

The  movement  in joint  ventures  and  associates  during  the  year  was  as  follows:

Beginning  of  year
— Share  of  net  assets

Movement  in  net  assets
— Net  repayment  of  loans
— Dividends  received
— Disposals(i),(ii),(iii)
— Share  of  results
Transfers  to  subsidiaries(iv),(v)
Movement  in  creditors(vi)

End  of  year
— Share  of  net  assets

2006
£m

2005
£m

23

33

2
(7)
—
12
(1)
(1)

(4)
(12)
(4)
14
(1)
(3)

28

23

(i) On 1 November 2004, the Group sold its 49.5% investment in Granada Sky Broadcasting for £14 million in cash, realising a profit on disposal of
£9  million.  The  carrying  value  of  the  investment  prior  to  disposal  was  £4  million.

(ii) On  9  September  2005,  the  Group  sold  its  35.8%  investment  in  Music  Choice  Europe  plc  for  £1  million  in  cash.  The  carrying  value  of  the
investment  prior  to  disposal  was  £1  million,  resulting  in  no  profit  or  loss  on  disposal.

(iii) On  1  June  2006,  the  Group’s  50%  investment  in  Nickelodeon  UK  was  diluted  to  40%  following  the  issue  of  new  share  capital.

(iv) On  4  March  2005,  the  Group  purchased  50%  of  the  issued  share  capital  of  Artsworld  Channels  Limited  (‘‘Artsworld’’),  bringing  its  total
shareholding  to  100%.  Accordingly,  Artsworld  has  been  consolidated  within  the  Group  from  that  date.

(v) On 30 June 2006, the Group increased its shareholding in Mykindaplace (‘‘MKP’’) from 49% to 100%. Accordingly, MKP has been consolidated
within  the  Group  from  that  date.

(vi) In the prior year, investments in joint ventures and associates excluded cumulative losses of £1 million, which represents losses in excess of the
funding  provided,  but  where  legal  obligations  remain  to  continue  funding.  The  related  obligation  is  recorded  within  trade  and  other  payables.

The  Group’s  share  of  capital  commitments  and  contingent  liabilities  of  associates  and  joint  ventures  is  shown  in  note  26.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

97

14. Investments  in  joint  ventures  and  associates  (continued)

a) Investments  in  joint  ventures

Representing  the  Group’s  share  of  each  joint  venture

Non-current  assets
Current  assets
Current  liabilities
Non-current  liabilities
Shareholders’  equity

Revenue
Expense

Taxation
Share  of  profit  from  joint  ventures

b) Investments  in  associates

Representing  a  100  per  cent  share  of  each  associate

Total  assets
Total  liabilities
Shareholder’s  equity

Revenue
Profit

2006
£m

2005
£m

2
51
(28)
(3)
22

70
(56)

(2)
12

2
45
(25)
(1)
21

67
(55)

—
12

2006
£m

2005
£m

1
(1)
—

2
—

8
(6)
2

12
6

In September 2005, the Group disposed of Music Choice Europe. The fair value of the Group’s share of this investment based on the equity share
price  at  30  June  2005  was  £1  million.

15. Available  for  sale  investments

Non-current  assets
Equity  investments

2006
£m

2005
£m

2

2

The fair value of listed equity investments is determined with reference to the equity share price at the balance sheet date. No tax liability would
arise on the sale of these listed investments at the market value shown above as the initial cost of investment currently exceeds the market value.

The  Group  holds  certain  unquoted  equity  investments  that  are  carried  at  cost  less  any  impairment.  The  fair  value  of  these  investments  is  not
considered  to  differ  significantly  from  the  carrying  value.

98

16. Deferred  tax

i) Recognised  deferred  tax  assets

At  1  July  2005
(Charge)  credit  to  income
Credit  to  equity
Business  combinations
At  30  June  2006

Fixed
asset
timing
differences
£m

Tax
losses
£m

Short-term
timing
differences
£m

Share-based
payments
timing
differences
£m

Financial
instrument
timing
differences
£m

Foreign
exchange
timing
differences
£m

Other
£m

Total
£m

14
(71)
—
83
26

68
(35)
—
—
33

12
—
—
—
12

9
—
2
—
11

29
(2)
16
—
43

(23)
2
—
—
(21)

(4)
—
—
—
(4)

105
(106)
18
83
100

Total deferred tax assets have been recognised at 30 June 2006 on the basis that it is probable that there will be suitable taxable profits against
which  these  assets  can  be  utilised.

ii) Unrecognised  deferred  tax  assets

Tax  losses  arising  from  trading
Tax  losses  arising  from  capital  disposals  and  provisions  against  investments

2006
£m

244
354
598

2005
£m

78
354
432

These tax losses do not expire under current tax legislation. Deferred tax assets have not been recognised in respect of these items because it is not
probable  that  future  taxable  profits  will  be  available  against  which  the  Group  can  utilise  the  possible  benefits.

At 30 June 2006, a deferred tax asset of £75 million (2005: £14 million) principally arising from UK losses in the Group, has not been recognised.
These losses include £61 million (2005: nil) purchased in business combinations during the year. These losses can be offset only against taxable
profits generated in the entities concerned. There is currently insufficient evidence to support recognition of a deferred tax asset relating to these
losses.

At 30 June 2006, a deferred tax asset of £169 million (2005: £64 million) has not been recognised in respect of overseas trading losses on the basis
that  it  is  not  probable  that  these  temporary  differences  will  be  utilised.  These  losses  include  £64  million  (2005:  £64  million)  with  respect  to  the
Group’s  German  holding  companies  of  KirchPayTV  and  £105  million  (2005:  nil)  purchased  in  business  combinations  during  the  year.

At 30 June 2006, a deferred tax asset of £330 million (2005: £330 million) has not been recognised in respect of potential capital losses related to
the  Group’s  holding  of  KirchPayTV,  on  the  basis  that  utilisation  of  these  temporary  differences  is  not  probable.  During  the  prior  year  the  Group
disposed of subsidiaries holding unrecognised deferred tax assets of £120 million. No such disposals occurred during the current year. At 30 June
2006, the Group has realised and unrealised capital losses in respect of football club and other investments estimated to be in excess of £24 million
(2005:  £24  million)  which  have  not  been  recognised  as  a  deferred  tax  asset,  on  the  basis  that  it  is  not  probable  that  they  will  be  utilised.

Certain  deferred  tax  assets  and  liabilities  have  been  offset.  The  following  is  the  analysis  of  the  deferred  tax  balances  (after  offset)  for  financial
reporting  purposes:

2006
£m

2005
£m

Deferred  tax  assets
Deferred  tax  liabilities

107
(7)
100

105
—
105

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

99

17. Inventories

Television  programme  rights
Digiboxes  and  related  equipment
Other  inventories

2006
£m

277
41
6
324

2005
£m

291
28
2
321

At  30  June  2006  at  least  86%  (2005: 86%)  of  the  television  programme  rights  and  100%  (2005:  100%)  of  other  inventory  is  expected  to  be
recognised  in  the  income  statement  within  12  months.

18. Trade  and  other  receivables

Gross  trade  receivables
Less:  provision  for  impairment  of  receivables
Net  trade  receivables

Amounts  receivable  from  joint  ventures  and  associates
Amounts  receivable  from  other  related  parties
Prepayments
Accrued  income
Other  receivables

Included  within  the  amounts  shown  above  are  the  following  receivables  which  are  due  in  more  than  one  year:

Prepayments

2006
£m

267
(60)
207

7
1
156
107
11
489

2006
£m

73

2005
£m

177
(43)
134

6
1
114
72
4
331

2005
£m

32

The current year charge to the income statement in respect of provisions for impairment of trade receivables was £13 million (2005: £19 million).

The  Directors  consider  that  the  carrying  amount  of  trade  and  other  receivables  approximates  to  their  fair  values.

The Group is exposed to credit risk on its trade and other receivables. The Group does not have any significant concentrations of credit risk, with exposure
spread over a large number of counterparties and customers. Trade receivables principally comprise amounts outstanding from subscribers, advertisers and
other  customers.

100

19. Trade  and  other  payables

Trade  payables(i)
Amounts  owed  to  joint  ventures  and  associates
Amounts  owed  to  other  related  parties
VAT
Accruals
Deferred  income
Other  payables

2006
£m

352
5
31
140
428
246
45
1,247

2005
£m

346
3
34
101
308
186
53
1,031

(i) Included  within  trade  payables  are  £151  million  (2005:  £188  million)  of  US  dollar-denominated  programme  creditors.

The Directors consider that the carrying amount of trade and other payables approximates to their fair values. Trade payables principally comprise
amounts  outstanding  for  programming  purchases  and  ongoing  costs.

20. Provisions

Current  liabilities
Provision  for  termination  benefits(i)
Other provisions

Non-current  liabilities
Provisions

At  1  July
2004
£m

Provided
during  the
year
£m

Utilised
during
the  year
£m

At  1  July
2005
£m

Provided
during  the
year(i)
£m

Utilised
during
the  year
£m

At  30  June
2006
£m

—
—
—

—

11
2
13

—

—
—
—

—

11
2
13

—

—
6
6

(11)
(2)
(13)

19

—

—
6
6

19

(i) At 30 June 2005, the Group had provided £11 million for the expected costs of redundancy and related expenses following an efficiency review.
During  the  year  ended  30  June  2006,  all  of  this  provision  was  utilised.

Provisions  of  £16  million  were  recognised  as  a  result  of  business  combinations  (see  note  28).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

101

21. Borrowings  and non-current  other  payables

Current  borrowings
US$300  million  of  7.300%  Guaranteed  Notes  repayable  in  October  2006  (i)
Bank  loan  (ii)

Non-current  borrowings
US$300  million  of  7.300%  Guaranteed  Notes  repayable  in  October  2006  (i)
US$600  million  of  6.875%  Guaranteed  Notes  repayable  in  February  2009  (i)
£100  million  of  7.750%  Guaranteed  Notes  repayable  in  July  2009  (i)
US$650  million  of  8.200%  Guaranteed  Notes  repayable  in  July  2009  (i)
US$750  million  of  5.625%  Guaranteed  Notes  repayable  in  October  2015  (i)
£400  million  of  5.750%  Guaranteed  Notes  repayable  in  October  2017  (i)
US$350  million  of  6.500%  Guaranteed  Notes  repayable  in  October  2035  (i)
Bank  loan  (ii)
Obligations  under  finance  leases  (iii)

Non-current  other  payables
Accruals
Deferred  income

2006
£m

2005
£m

162
1
163

—
325
100
351
400
397
184
1
67
1,825

15
51
66

—
—
—

169
339
100
367
—
—
—
—
7
982

25
—
25

(i) Guaranteed  notes
At  30  June  2006,  the  Group  had  in  issue  the  following  publicly-traded  Guaranteed  Notes:

US$300  million  of  7.300%  Guaranteed  Notes,  repayable  in  October  2006.  At  the  time  of  issuing  these  notes,  the  Group  entered  into  swap
transactions to convert the dollar proceeds to pounds sterling (£189 million), half of which carries a fixed rate of interest of 8.384% until maturity,
payable semi-annually. On 16 January 2002, the Group entered into a further interest rate hedging arrangement in respect of the other half to fix the
rate  at  6.130%  from  15  April  2002,  payable  semi-annually  for  the  remainder  of  the  life  of  the  notes.

US$600 million of 6.875% Guaranteed Notes, repayable in February 2009. At the time of issuing these notes, the US dollar proceeds were swapped
into pounds sterling (£367 million) at an average fixed rate of 8.200%, payable semi-annually. In July 2003, the Group entered into a further interest
rate hedging arrangement in respect of £61.2 million of this swapped debt. The effect of this new hedging arrangement was that, from July 2003
until February 2009, the Group will pay floating six months London Inter-Bank Offer Rate (‘‘LIBOR’’) plus a margin of 3.490% on £61.2 million of its
swapped debt. However, at each six monthly reset date, the counterparty to this transaction has the right to cancel the transaction with immediate
effect. In October 2003, the Group entered into a further interest rate hedging arrangement in respect of an additional £61.2 million of this swapped
debt, the effect of which was to reduce the rate payable to 7.950% for the period August 2003 to February 2004. Thereafter, until August 2006, the
rate payable is 7.950% plus any margin by which the floating six monthly LIBOR reset rate exceeds the sum of the previous reset rate plus 0.500%.
Thereafter, the rate reverts to a fixed 8.180%. In February 2005, the 7.950% interest rate on this swap was renegotiated to 8.020% with all other
aspects  of  the  swap  remaining  unchanged.

£100  million  of  7.750%  Guaranteed  Notes,  repayable  in  July  2009.  The  fixed  coupon  is  payable  annually.

US$650 million of 8.200% Guaranteed Notes, repayable in July 2009. At the time of issuing these notes, the US dollar proceeds were swapped into
pounds sterling (£413 million) at an average fixed rate of 7.653% payable semi-annually. In December 2002 the Group entered into further swap
arrangements relating to £63.5 million of this debt. These arrangements were subsequently amended in March 2003 and July 2004, the effect of
which was to fix the interest rate on £63.5 million at 5.990% until January 2004, after which time it reverted to a floating six months LIBOR plus a
margin of 2.460%, except that should LIBOR be less than 2.750% for the period January to July 2004, 2.890% for the period July 2004 to January
2005,  or  2.990%  thereafter,  the  effective  rate  shall  be  deemed  to  be  7.653%.  After  July  2004,  the  margin  over  LIBOR  increased  from  2.460%  to
2.840%. In order to increase its exposure to floating rates, in July 2003, the Group entered into another interest rate hedging arrangement in respect
of a further £63.5 million of the above-mentioned debt. The effect of this arrangement was that, from July 2003 until July 2009, the Group will pay

102

21. Borrowings  and  non-current  other  payables  (continued)

floating six months LIBOR plus a margin of 2.8175% on this £63.5 million, except that should LIBOR be less than 2.750% for the period January to
July 2004, or less than 2.990% thereafter, the Group shall revert back to 7.653%. At 30 June 2006, none of the floor levels had been breached;
therefore,  the  Group  continues  to  pay  the  relevant  floating  rates.

US$750 million of 5.625% Guaranteed Notes, repayable in October 2015, which were issued in October 2005. At the time of issuing these notes, the
Group entered into swap transactions to convert the dollar proceeds to pounds sterling (£428 million), which carry interest at an average fixed rate of
5.401% until maturity, payable semi-annually. The Group entered into further interest rate hedging arrangements in respect of £257 million of this
swapped debt. The effect of these arrangements was that, from October 2005 until October 2015, the Group will pay an average floating rate of six
months  LIBOR  plus  a  margin  of  0.698%  on  £257  million  of  its  swapped  debt.

£400 million of 5.750% Guaranteed Notes, repayable in October 2017, which were issued in October 2005. The fixed coupon is payable annually. On
14 June 2006, the Group entered into an interest rate hedging arrangement in respect of £20 million of debt. The effect of this hedging arrangement
is that, from October 2006 until October 2009, the Group will pay floating six months LIBOR plus a margin of 0.325% on £20 million of its debt. On
the same date, the Group entered into a further interest rate hedging arrangement in respect of £10 million of debt, to take effect from October 2009
and mature in October 2017. Under the terms of this swap the Group will pay floating six months LIBOR plus a margin of 0.325%. However, at each
annual reset date from October 2009 to October 2017, the counterparty to this transaction has the right to cancel the transaction with immediate
effect.

US$350 million of 6.500% Guaranteed Notes, repayable in October 2035, which were issued in October 2005. At the time of issuing these notes, the
Group entered into swap transactions to convert the dollar proceeds to pounds sterling (£200 million) at an average fixed rate of 5.826%, payable
semi-annually.

The  following  guarantees  are  in  place  relating  to  the  Group’s  borrowings:

— British  Sky  Broadcasting  Limited,  Sky  Subscribers  Services  Limited  and  BSkyB  Investments  Limited  have  given  joint  and  several  guarantees  in

relation  to  the  Company’s  £1  billion  RCF.

— British Sky Broadcasting Limited and Sky Subscribers Services Limited have given joint and several guarantees in relation to the US$650 million,

US$600  million,  US$300  million  and  £100  million  Guaranteed  Notes.

— The Company, British  Sky Broadcasting  Limited  and Sky  Subscribers Services Limited have given joint and several guarantees in relation to the

US$750  million,  US$350  million  and  £400  million  Guaranteed  Notes.

— BSkyB Investments Limited will also become a guarantor of the Group’s Guaranteed Notes should the £1 billion RCF be drawn down by £50 million

or  more.

(ii) Bank  loan

The bank loan of £2 million (2005: nil) which includes £1 million of current borrowings (2005: nil) bears interest at the Euro Inter-Bank Offered Rate
(‘‘EURIBOR’’)  plus  1%,  repayable  in  13  equal  quarterly  instalments.

(iii) Finance  leases

The  minimum  lease  payments  under  finance  leases  fall  due  as  follows:

Within  one  year
Between  one  and  two  years
Between  two  and  three  years
Between  three  and  four  years
Between  four  and  five  years
After  five  years

Future  finance  charges  on  finance  lease  liabilities

Present  value  of  finance  lease  liabilities

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

103

2006
£m

8
8
8
8
8
201

2005
£m

1
1
1
1
1
17

241
(169)

22
(12)

72

10

21. Borrowings  and  non-current  other  payables  (continued)

The  main  obligations  under  finance  leases  are  in  relation  to  the  following:

—

—

Financing  arrangements  in  connection  with  the  contact  centre  in  Dunfermline.  During  the  year,  repayments  of  £1  million  (2005:  £1  million)
were  made  against  the  lease.  A  proportion  of  these  payments  have  been  allocated  against  the  capital  amount  outstanding.  The  lease  bears
interest  at  a  rate  of  8.5%  and  expires  in  September  2020.

Financing  arrangements  in  connection  with  the  broadband  network  infrastructure  purchased  in  the  year  through  a  business  combination.
During the year, repayments of £7 million were made against the lease. A proportion of these payments have been allocated against the capital
outstanding.  The  lease  bears  interest  at  a  rate  of  2.7%  and  expires  in  March  2040.

(iv) Undrawn  Revolving  Credit  Facility  (‘‘RCF’’)

In  November  2004,  the  Company  entered  into  a  £1  billion  RCF.  This  facility  was  used  to  cancel  an  existing  £600  million  RCF  and  is  available  for
general corporate purposes. The £1 billion facility has a maturity date of July 2010, and interest accrues at a margin of between 0.45% and 0.55%
above LIBOR, dependent on the Group’s leverage ratio of Net Debt to earnings before interest, taxes, depreciation and amortisation (‘‘EBITDA’’) (as
defined  in  the  loan  agreement).

The  £1  billion  RCF  contains  certain  financial  covenants  which  are  tested  at  the  end  of  each  six-monthly  accounting  period.  The  key  financial
covenants  are  the  ratio  of  Net  Debt  to  EBITDA  (as  defined  in  the  loan  agreement)  and  EBITDA  to  Net  Interest  Payable  (as  defined  in  the  loan
agreement).  The  Group  must  currently  maintain  these  ratios  as  follows:

— Net  Debt  to  EBITDA  must  be  no  more  than  3:1

— EBITDA  to  Net  Interest  Payable  must  be  at  least  3.5:1.

At 30 June 2006, the ratio of Net Debt to EBITDA (as defined in the loan agreement) was 0.8:1 (2005: 0.4:1). In the year ended 30 June 2006, the
ratio  of  EBITDA  to  Net  Interest  Payable  (as  defined  in  the  loan  agreement)  was 11.2:1  (2005:  15.8:1).

Commitment fees of £2 million (2005: £2 million) were payable for undrawn amounts available under the RCFs, based on a rate equal to 40% of the
applicable  margin  of 0.45%  over  LIBOR  (30  June  2005:  40%  of  the  applicable  margin  of  0.45%  over  LIBOR).

104

22. Derivatives  and  other  financial  instruments

Set  out  below  are  the  derivative  financial  instruments  held  by  the  Group  to  manage  the  interest  rate  risk  and  foreign  exchange  risk.

Non-current  assets
Interest  rate  swaps  and  swaptions
Cross-currency  swaps

Current  assets
Currency  options  (collars)
Embedded  derivatives
Forward  exchange  contracts
Cross-currency  swaps

Current  liabilities
Currency  options  (collars)
Forward  exchange  contracts
Cross-currency  swaps

Non-current  liabilities
Interest  rate  swaps  and  swaptions
Cross-currency  swaps

2006
Designated
hedging
instruments
£m

2006
Other
instruments
£m

2006
Asset
(liability)
£m

2005
Designated
hedging
instruments
£m

2005
Other
instruments
£m

2005
Asset
(liability)
£m

—
—
—

3
—
1
1
5

(10)
(11)
(28)
(49)

—
(200)
(200)

(244)

—
—
—

—
1
1
—
2

—
—
–
—

(9)
—
(9)

(7)

—
—
—

3
1
2
1
7

(10)
(11)
(28)
(49)

(9)
(200)
(209)

(251)

—
3
3

2
—
7
—
9

(1)
(3)
–
(4)

—
(109)
(109)

(101)

6
—
6

1
1
3
—
5

—
(2)
–
(2)

(3)
—
(3)

6

6
3
9

3
1
10
—
14

(1)
(5)
–
(6)

(3)
(109)
(112)

(95)

Included within the fair value of forward foreign currency contracts are a number of US dollar-denominated forward exchange contracts which the
Group has taken out with counterparty banks on behalf of two of its joint ventures: The History Channel (UK) and Nickelodeon UK. On the same dates
as these forward contracts were entered into, the Group entered into equal and opposite forward contracts with the respective joint ventures. As a
result, the net fair value of these contracts to the Group was nil (2005: nil). The gross sterling equivalent face value of these forward contracts at
30  June  2006  was  £7  million  (2005:  £11  million).

Group  treasury  activity

The Group’s treasury function is responsible for raising finance for the Group’s operations, together with associated liquidity management, and the
management of foreign exchange, interest rate and credit risks. Treasury operations are conducted within a framework of policies and guidelines
authorised and reviewed by both the Audit Committee and the Board, who receive regular updates of treasury activity. Derivative instruments are
transacted for risk management purposes only. It is the Group’s policy that all hedging is to cover known risks and that no speculative trading in
financial instruments is undertaken. Regular and frequent reporting to management is required for all transactions and exposures, and the internal
control  environment  is  subject  to  periodic  review,  both  by  the  Group’s  internal  audit  team  and  by  its  Treasury  Committee.

The Group’s principal market risks are exposures to changes in interest rates and currency exchange rates, which arise both from the Group’s sources
of finance and from its operations. Following evaluation of those market risks, the Group selectively enters into derivative financial instruments to
manage these exposures. The principal instruments currently used are interest rate swaps and options on interest rate swaps (‘‘swaptions’’) to hedge
interest  rate  risks,  forward  exchange  contracts,  currency  options  (collars)  and  similar  financial  instruments  to  hedge  transactional  currency
exposures,  and  cross-currency  swaps  to  hedge  exposures  on  long-term  foreign  currency  debt.

Interest  rate  risk

The Group has financial exposures to both UK and US interest rates, arising primarily from long-term bonds. The Group manages its exposures by
borrowing at fixed rates of interest and by using interest rate swap and swaption agreements to adjust the balance between fixed and floating rate

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

105

22. Derivatives  and  other  financial  instruments  (continued)

debt.  All  of  the  Group’s  US  dollar-denominated  debt  has  been  swapped  to  pounds  sterling,  using  cross-currency  swap  arrangements,  which,  in
addition to the translation of the principal amount of the debt to pounds sterling, also provide for the exchange, at regular intervals, of fixed-rate
amounts  of  dollars  for  fixed-rate  amounts  of  pounds  sterling.  All  of  the  Group’s  debt  exposure  is  denominated  in  pounds  sterling  after  cross-
currency swaps are taken into account. At 30 June 2006, the split of the Group’s aggregate net borrowings into their core currencies was US dollar
72% and pounds sterling 28% (2005: US dollar 91% and pounds sterling 9%). The Group also enters into pounds sterling interest rate swap and
swaption arrangements, which provide for the exchange, at specified intervals, of the difference between fixed rates and variable rates, calculated by
reference to an agreed notional pounds sterling amount. Certain of the swaption agreements can be cancelled prior to the maturity of the bonds, to
which  they  apply  (see  note  21  for  further  details).  The  counterparties  have  a  minimum  long-term  rating  of  ‘‘A’’  or  equivalent  with  Moody’s  and
Standard  &  Poor’s.

The  Group  has  designated  a  number  of  cross-currency  swaps  as  cash  flow  hedges  of  100%  (2005:  100%)  of  the  Group’s  exposure  to  US  dollar
interest rates on US dollar denominated bonds. As such, the effective portion of the gain or loss on the swaps designated and qualifying as cash flow
hedging instruments is reported as a component of the hedging reserve, outside profit or loss, and is reclassified into profit  or loss in the same
periods during which the forecast transactions affect profit or loss (i.e. when the interest expense is incurred and/or gains or losses relating to the
retranslation of US dollar denominated debt principal are recognised in the income statement). Any hedge ineffectiveness on the swaps is recognised
directly  in  profit  or  loss.  The  ongoing  effectiveness  testing  is  performed  using  the  dollar-offset  approach.  If  forecast  transactions  are  no  longer
expected to occur, any amounts included in the hedging reserve related to that forecast transaction are recognised directly in profit or loss. Interest
rate swap and swaption agreements which convert fixed interest rates to floating interest rates have not been designated as hedging instruments for
hedge  accounting  purposes  and  as  such  movements  in  their  values  continue  to  be  recorded  directly  in  earnings.

The Group’s hedging policy requires that between 50% and 75% of its borrowings are held at fixed rates after taking account of interest rate swap
and  swaption  agreements.  At  30  June  2006,  75%  of  the  Group’s  borrowings  were  at  fixed  rates  after  taking  account  of  interest  rate  swaps  and
swaption agreements (2005: 72%). The fair value of interest rate swap and swaption agreements and cross-currency swaps held at 30 June 2006
was  a  £236  million  net  liability,  compared  to  £103  million  net  liability  at  30  June  2005.

At  30  June  2006,  the  Group  had  outstanding  cross  currency  swap  and  interest  rate  swap  and  swaption  agreements  with  net  notional  principal
amounts totalling £1,596 million, compared to £1,018 million at 30 June 2005. This movement reflects derivative financial instruments entered into
in  relation  to  bonds  issued  during  the  year,  partly  offset  by  the  expiry  of  certain  existing  swap  agreements.

In November 2004, the Group entered into a £1 billion RCF. This facility was used to cancel an existing £600 million RCF and is available for general
corporate purposes. At 30 June 2006, the £1 billion facility was undrawn (30 June 2005: undrawn). The £1 billion facility has a maturity date of July
2010, and interest accrues at a margin of between 0.45% and 0.55% above LIBOR, dependent on the Group’s leverage ratio of Net Debt to EBITDA
(as defined in the loan agreement). The current applicable margin is 0.45% (2005: 0.45%), which is based on a net debt to EBITDA ratio of 1.00:1 or
below. Should this ratio increase above 1.00:1 and up to 2.00:1, the margin would increase to 0.50%, and above 2.00:1, the margin increases to
0.55%.  The  ratio  of  net  debt  to  EBITDA  at  30  June  2006  was  0.8:1  (2005:  0.5:1),  indicating  a  margin  of 0.45%  (2005:  0.45%).

At  30  June  2006,  the  Group  held  £1,463  million  (2005: £697  million)  in  cash,  cash  equivalents  and  short-term  deposits.

In  order  to  manage  interest  rate  risk  on  interest  receivable,  at  30  June  2005  forward  rate  agreements  with  a  notional  value  of  £53  million  were
entered  into  which  fixed  the  interest  rate  receivable  on  sterling  deposits  for  three  months  from  27  June  2005  at  a  rate  of  5.060%  and  for  three
months  from  26  September  2005  at  a  rate  of  5.105%.  No  forward  rate  agreements  to  manage  interest  rate  risks  on  interest  receivable  are
outstanding  at  30  June  2006.

At  30  June  2006,  a  one  percentage  point  increase  in  interest  rates  would  result  in  a  £3  million  decrease  in  the  Group’s  annual  net  finance  cost,
defined as annual investment income less finance charges (2005: £3 million increase) and a one percentage point decrease in interest rates would
result in a £3 million increase in the Group’s annual net finance costs (2005: £2 million decrease) generated by interest receivable and payable on
bank  accounts,  bank  loan, RCF  and  interest  swap  and  swaption  agreements.

At  30  June  2006  and  30  June  2005,  the  Group’s  annual  finance  costs  would  be  unaffected  by  any  change  to  the  Group’s  credit  rating  in  either
direction.

Foreign  exchange  risk

The Group’s revenues are substantially denominated in pounds sterling, although a significant proportion of operating costs are denominated in US
dollars. In the year 9% of operating costs (£297 million) were denominated in US dollars (2005: 12% (£397 million)). These costs relate mainly to
the  Group’s  programming  contracts  with  US  suppliers.

During the year, the Group managed its currency exposure on US dollar denominated programming contracts by the purchase of forward exchange
contracts and currency options (collars) and similar financial instruments for up to five years ahead. All US dollar-denominated forward exchange
contracts, currency options (collars) and similar financial instruments entered into by the Group are in respect of firm commitments only and those

106

22. Derivatives  and  other  financial  instruments  (continued)

instruments maturing over the year following 30 June 2006 represent approximately 80% (2005: 80%) of US dollar denominated costs falling due in
that year. At 30 June 2006, the Group had outstanding commitments to purchase, in aggregate, US$626 million (2005: US$670 million) at an average
rate  of  US$1.81  to  £1.00  (2005:  US$1.79  to  £1.00).  In  addition,  currency  option  (collars)  were  held  relating  to  the  purchase  of  a  total  of
US$336  million  (2005:  US$114  million).

The Group has designated a number of forward exchange contracts and currency options (collars) as cash flow hedges of up to approximately 80%
(2005:  80%)  of  the  Group’s  exposure  to  US  dollar  payments  on  its  programming  contracts  with  US  movie  licensors  for  a  period  of  five  years,
thereafter nil (2005: five years, thereafter nil). As such, the effective portion of the gain or loss on these contracts is reported as a component of the
hedging  reserve,  outside  profit  or  loss,  and  is  transferred  to  the  income  statement  as  the  forecast  transactions  affect  profit  or  loss  (i.e.  when  US
dollar-denominated  creditors  are  retranslated  and  related  programming  stock  is  amortised  through  the  income  statement).  For  currency  options
(collars), hedge accounting is only applied to changes in intrinsic value. For forward exchange contracts, hedge accounting is applied to changes in
the full fair value. Any hedge ineffectiveness on the forward exchange contracts and currency options (collars) is recognised directly in the income
statement. The ongoing effectiveness testing is performed using the dollar-offset approach. If forecast transactions are no longer expected to occur,
any  amounts  included  in  the  hedging  reserve  related  to  that  forecast  transaction  would  be  recognised  directly  in  the  income  statement.  Certain
forward  exchange  contracts  and  currency  options  (collars)  have  not  been  designated  as  hedges  and  movements  in  their  values  continue  to  be
recorded  directly  in  the  income  statement.

The Group’s primary euro exposure arises as a result of revenues generated from subscribers in Ireland. Approximately 5% of total revenue in the
year (2005: 3%) was denominated in euros. These euro-denominated revenues are offset to a certain extent by euro-denominated costs, relating
primarily  to  certain  transponder  rentals,  the  net  position  being  a  euro  surplus.

58 million euros were exchanged for US dollars on currency spot markets during the year (2005: 4 million euros) and 51 million surplus euros were
exchanged for pounds sterling (2005: nil). At 30 June 2006, 55 million euros (£37 million) have been retained by the Group (2005: 82 million euros
(£56  million)),  to  cover  euro-denominated  obligations  falling  due  in  the  early  part  of  the  following  year.

The Group purchased the programming rights to certain UEFA Champions League football matches until the end of the 2005/06 season. Payments in
respect  of  these  rights  were  made  pursuant  to  the  contract  in  Swiss  francs,  which  means  that  the  Group  was  exposed  to  the  Swiss  franc:pound
sterling exchange rate. In line with the Group’s policy of limiting foreign exchange transactions to fixed price instruments, all of the Swiss franc CHF
100  million  was  hedged  during  the  year  via  the  use  of  forward  contracts.

It is the Group’s policy that all anticipated foreign currency exposures are substantially hedged in advance of the fiscal year in which the exposure
occurs. The impact on the Group’s annual profit of a 10% movement in pounds sterling against all currencies in which it has significant transactions
is estimated to be a £1 million movement (2005: £8 million) in the income statement, with a strengthening of pounds sterling resulting in a decrease
in  profits.

Credit  risk

The  Group  is  exposed  to  default  risk  amounting  to  invested  cash  and  cash  equivalents  and  short-term  deposits,  and  the  positive  fair  value  of
derivatives held. However, as financial transactions and instruments are only executed with counter parties that are all ’A’ long-term rating or better
and  the  Group’s  policy  is  to  ensure  that  investments  are  spread  across  a  number  of  counterparties,  these  risks  are  deemed  to  be  low.

Liquidity  risk

The Group’s financial liabilities are shown in note 21, other than trade and other payables, shown in note 19, and provisions, shown in note 20.

To ensure continuity of funding, the Group’s policy is to ensure that available funding matures over a period of years. At 30 June 2006, 35% (2005:
49%)  of  the  Group’s  total  available  funding  was  due  to  mature  in  more  than  five  years.

The  Group’s  undrawn  committed  bank  facilities,  subject  to  covenants,  were  as  follows:

Expiring  in  more  than  four  years  but  not  more  than  five  years
Expiring  in  more  than  five  years

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

107

2006
£m

1,000
—

2005
£m

—
1,000

22. Derivatives  and  other  financial  instruments  (continued)

Fair  values

Set out below is a comparison by category of the book values and the estimated fair values of the Group’s financial assets and financial liabilities at
30  June  2006  and  30  June  2005:

Financial  assets  and  liabilities  held  or  issued  to  finance  the  Group’s  operations
Quoted  bond  debt
Derivative  financial  instruments
Obligations  under  finance  leases  and  other  borrowings
Short-term  deposits
Cash  and  cash  equivalents

2006

2005

Book  value
£m

Fair  value
£m

Book  value
£m

Fair  value
£m

(1,919)
(251)
(69)
647
816

(1,919)
(251)
(69)
647
816

(975)
(95)
(7)
194
503

(1,062)
(95)
(7)
194
503

The  fair  values  of  quoted  bond  debt  are  based  on  year-end  mid-market  quoted  prices.  The  fair  values  of  derivative  financial  instruments  are
estimated by calculating the differences between the contracted rates and the appropriate market rates prevailing at the year-ends. The fair values of
other borrowings are estimated by discounting the future cash flows to net present value. The fair values of short-term deposits and cash and cash
equivalents  are  equivalent  to  book  value  due  to  the  short-term  nature  of  these  instruments.

The differences between book values and fair values reflect unrealised gains or losses inherent in the financial instruments, based on valuations as
at 30 June 2006 and 30 June 2005. The volatile nature of the markets means that values at any subsequent date could be significantly different from
the  values  reported  above.

In addition to the financial assets and liabilities in the above fair value table, the Group had holdings in the equity share capital of other listed and
unlisted  entities  at  30  June  2006  and  30  June  2005  (see note  15).

The Group also had holdings in joint ventures and associates, which are accounted for using the equity method (see note 14). As these investments
are  unlisted  their  fair  value  cannot  be  measured  reliably.

Additional  information

The estimated net amount of existing losses which are included in the hedging reserve at 30 June 2006 that are expected to be transferred to the
income  statement  within  the  next  twelve  months  is  £7  million,  net  of  tax  (2005:  £15  million,  net  of  tax).

During  the  current  year,  the  Group  did  not  recognise  any  gains  or  losses  in  the  income  statement  due  to  hedge  ineffectiveness.

At 30 June 2006, the carrying value of financial assets that were, upon initial recognition, designated as financial assets at fair value through profit
or  loss,  was  £148  million  (2005:  nil).

On 25 November 2005 the Group entered into a stock loan arrangement with a third party whereby the Group acquired a £100m basket of listed
shares (the ‘‘Initial Purchase’’) and, at the same time, the Group agreed to sell the basket of listed shares at the same price as the Initial Purchase on
25  November  2006.  During  the  period  of  share  ownership,  Sky  is  entitled  to  all  rights  of  ownership  associated  with  the  shares.  The  Group  has
recorded  the  stock  loan  arrangement  as  a  short-term  deposit  at  fair  value  with  changes  in  fair  value  taken  to  the  income  statement.

23. Share  capital

Authorised
3,000,000,000  (2005:  3,000,000,000) ordinary  shares  of  50p

Allotted,  called-up  and  fully  paid
1,791,077,599  (2005:  1,867,523,599) ordinary  shares  of  50p

108

2006
£m

2005
£m

1,500

1,500

896

934

23. Share  capital  (continued)

Allotted  and  fully  paid  during  the  year
Beginning  of  year
Options  exercised  under  the  Sharesave  Scheme  at  between  £3.720  and  £6.112
Shares repurchased  and  subsequently  cancelled
End  of  year

2006
Number  of
ordinary  shares

2005
Number  of
ordinary  shares

1,867,523,599
—
(76,446,000)
1,791,077,599

1,941,712,786
129,813
(74,319,000)
1,867,523,599

The  Company  has  one  class  of  ordinary  shares  which  carry  equal  voting  rights  and  no  contractual  right  to  receive  payment.

Share  option  and  contingent  share  award  schemes

The  Company  operates  various  equity-settled  share  option  schemes (the  ‘‘Schemes’’) for  certain  employees.

The number of newly issued shares which may be allocated under the Schemes on any day shall not, when aggregated with the number of newly
issued  shares  which  have  been  allocated  in  the  previous  ten  years  under  the  Schemes  and  any  other  employee  share  scheme  adopted  by  the
Company,  exceed  such  number  as  represents  five  percent  of  the  ordinary  share  capital  of  the  Company  in  issue  immediately  prior  to  that  day.  In
determining this limit no account shall be taken of any newly issued shares where the right to acquire the newly issued shares was released, lapsed,
cancelled or otherwise became incapable of exercise. Options and Awards which will be satisfied by ESOP shares do not fall within these headroom
limits.

The  awards  outstanding  can  be  summarised  as  follows:

Scheme

Executive  Share  Option  Scheme  options(i)
Sharesave  Scheme  options(ii)
Management  LTIP  awards(iii)
LTIP  awards(iv)
KCP  awards(v)
EBP  awards(vi)

(i) Executive  Share  Option  Scheme  options

2006
Number  of
ordinary  shares

2005
Number  of
ordinary  shares

36,289,000
5,149,576
4,103,306
6,073,333
917,518
235,000
52,767,733

45,309,551
5,131,741
—
4,827,243
2,830,259
348,000
58,446,794

Included within the total Executive Share Option Scheme options outstanding at 30 June 2006, are 34,094,411 options (2005: 42,892,644) which
may  be  exercised  in  the  final  year  before  their  lapsing  date,  regardless  of  meeting  performance  criteria,  provided  that  the  employee  remains  in
employment with the Group, and 2,194,589 options (2005: 2,403,589) to which no performance criteria are attached, other than the requirement
that the employee remains in employment with the Group. The remaining 13,318 options outstanding at 30 June 2005 vested only if performance
conditions  were  met.  The  contractual  life  of  all  Executive  Share  Option  Scheme  options  is  ten  years.

Grants  under  the  Executive  Share  Option  Scheme  were  made  on  an  annual  basis  to  selected  employees,  with  the  exercise  price  of  options  being
equal to the Company’s share price on the date of grant. For those options with performance conditions, growth in EPS has to exceed growth in the
Retail  Prices  Index  plus  3%  per  annum  in  order  for  awards  to  vest.  Options  vest  over  a  period  of  up  to  4  years  from  the  date  of  grant.

(ii) Sharesave  Scheme  options

All Sharesave Scheme options outstanding at 30 June 2006 and 30 June 2005 have no performance criteria attached, other than the requirement
that the employee remains in employment with the Group. Options granted under the Sharesave scheme must be exercised within six months of the
relevant  award  vesting  date.

The Sharesave Scheme is open to all employees. Options are normally exercisable after either three, five or seven years from the date of grant. The
price at which options are offered is not less than 80% of the middle-market price on the dealing day immediately preceding the date of invitation. It
is the policy of the Group to make an invitation to employees to participate in the scheme following the announcement of the end of year results.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

109

23. Share  capital  (continued)

(iii) Management  LTIP  awards

All Management LTIP awards outstanding at 30 June 2006 vest only if performance conditions are met. Awards granted under the Management LTIP
must  be  exercised  within  one  year  of  the  relevant  award  vesting  date.

The  Company  grants  awards  to  selected  employees  under  the  Management  LTIP.  Awards  under  this  scheme  mirror  the  LTIP,  with  the  same
performance  conditions.  Awards  exercised  under  the  Management  LTIP  can  only  be  satisfied  by  the  issue  of  market-purchased  shares.

(iv) LTIP  awards

All  LTIP  awards  outstanding  at  30  June  2006  (2005:  3,790,000)  vest  only  if  performance  conditions  are  met.  The  remaining  1,037,243  awards
outstanding at 30 June 2005 were exercisable in the final year before their lapsing date, regardless of meeting performance criteria, provided that
the  employee  remained  in  employment  with  the  Group.

The  Company  operates  the  LTIP  for  Executive  Directors  and  Senior  Executives.  Awards  under  the  scheme  are  granted  in  the  form  of  a  nil-priced
option, and are satisfied using market-purchased shares. The awards vest in full or in part dependent on the satisfaction of specified performance
targets. 30% of the award vests dependent on TSR performance over a three-year performance period, relative to the constituents of the FTSE 100 at
the  time  of  grant,  and  the  remaining  70%  vests  dependent  on  performance  against  operational  targets.

(v) KCP  awards

All KCP awards outstanding at 30 June 2006 and 30 June 2005 vest only if performance conditions are met. The contractual life of all KCP awards is
ten  years.

Designated  managers  participated  in  the  KCP,  which  was  a  replica  scheme  of  the  LTIP,  with  the  same  performance  conditions.  Awards  exercised
under  the  KCP  can  only  be  satisfied  by  the  issue  of  shares  purchased  in  the  market.

(vi) EBP  awards

All EBP awards outstanding at 30 June 2006 and 30 June 2005 vest only if performance conditions are met. The contractual life of these awards is
ten  years.

The EBP operated for Executive Directors and Senior Executives. Awards under the plan were made in the form of a contingent right to acquire the
Company’s shares, for nil consideration, which are acquired in the market, and were subject to performance achieved in the financial year of award.

The  movement  in  share  awards  outstanding  is  summarised  in  the  following  table:

Outstanding  at  1  July
Granted  during  the  year
Exercised  during  the  year
Forfeited  during  the  year
Expired  during  the  year
Outstanding  at  30  June

2006
Number  of
shares
under  option

2006
Weighted
average
exercise  price

2005
Number  of
shares
under  option

2005
Weighted
average
exercise  price

58,446,794
8,390,285
(4,160,336)
(9,906,234)
(2,776)
52,767,733

£5.64 50,965,676
£0.80 19,636,399
(1,938,116)
£3.85
(9,772,815)
£5.90
(444,350)
£4.85
£4.96 58,446,794

£6.58
£3.57
£6.05
£6.29
£6.05
£5.64

110

23. Share  capital  (continued)

The weighted average market price of the Group’s shares at the date of exercise for share options exercised during the year was £5.48 (2005: £5.48).
The  middle-market  closing  price  of  the  Company’s  shares  at  30  June  2006  was  £5.735. The  following  table  summarises  information  about  share
awards  outstanding  at  30  June  2006:

Range  of  Exercise Prices

£0.00-£1.00
£2.00-£3.00
£3.00-£4.00
£4.00-£5.00
£5.00-£6.00
£6.00-£7.00
£7.00-£8.00
£8.00-£9.00
£9.00-£10.00
£10.00-£11.00
£11.00-£12.00
£12.00-£13.00

Awards  Outstanding

Weighted
average
remaining
contractual life

4.5  years
2.2  years
2.7  years
3.2  years
6.8  years
6.0  years
5.4  years
5.4  years
4.4  years
3.9  years
4.1  years
4.0  years
5.4  years

Number

11,329,157
295,355
2,630,543
1,722,925
16,744,201
8,547,034
6,285,648
26,668
4,964,142
21,842
57,860
142,358
52,767,733

The  exercise  prices  of  options  outstanding  at  30  June  2006  ranged  from  nil  to  £12.98.  The  weighted  average  remaining  contractual  life  of  the
21,519,271  options  which  were  exercisable  at  30  June  2006  was 5.0  years,  and  their  weighted  average  exercise  price  was  £7.40.

Information  for  awards  granted  during  the  year

The  weighted  average  fair  value  of  share  options  granted  during  the  year,  as  estimated  at  the  date  of  grant,  was  £3.27  (2005:  £2.37).  This  was
calculated using the Black-Scholes share option pricing model, except for awards which have market-based performance conditions, where a Monte-
Carlo  simulation  model  was  used,  and  for  grants  of  nil-priced  options,  which  were  treated  as  the  award  of  a  free  share.

The Monte-Carlo simulation model reflected the historical volatilities of the Company’s share price and those of all other companies to which the
Company’s performance would be compared, over a period equal to the vesting period of the options. The fair value of nil-priced options granted
during the year was measured on the basis of the market-price of the Company’s shares on the date of grant, discounted for expected dividends
which  would  not  be  received  over  the  vesting  period  of  the  options.

Weighted  average  fair  value  assumptions

The  following  weighted  average  assumptions  were  used  in  these  option  pricing  models:

Share  price
Exercise  price
Expected  volatility
Expected  life
Expected  dividends
Risk-free  interest  rate

2006

2005

£5.13
£0.80
25.9%
2.0  years
1.8%
4.3%

£4.93
£3.57
41.5%
3.5  years
1.0%
4.8%

Expected volatility was determined by calculating the historical volatility of the Company’s share price, over a period equal to the expected life of the
options. Expected life was based on the contractual life of the options, adjusted, based on management’s best estimate, for the effects of exercise
restrictions  and  behavioural  considerations.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

111

24. Reconciliation  of  shareholders’  equity

At  1  July  2004
Purchase  of  own  shares  for  cancellation
Recognition  and  transfer  of  cash  flow  hedges
Tax  on  items  taken  directly  to  equity
Share-based  payment
Profit  for  the  year
Dividends
At  30  June  2005

Purchase  of  own  shares  for  cancellation
Recognition  and  transfer  of  cash  flow  hedges
Tax  on  items  taken  directly  to  equity
Share-based  payment
Profit  for  the  year
Dividends
At  30  June  2006

Share  premium  and  special  reserve

Share
capital
£m

Share
premium
£m

Capital
redemption
reserve
£m

Special
reserve
£m

ESOP Merger
reserve
£m

reserve
£m

Hedging
reserve
£m

Retained
earnings
£m

Total
shareholders’
equity
£m

971
(37)
—
—
—
—
—
934

(38)
—
—
—
—
—
896

1,437
—
—
—
—
—
—
1,437

—
—
—
—
—
—
1,437

—
37
—
—
—
—
—
37

38
—
—
—
—
—
75

14
—
—
—
—
—
—
14

—
—
—
—
—
—
14

(30)
—
—
—
(2)
—
—
(32)

—
—
—
7
—
—
(25)

222
—
—
—
—
—
—
222

—
—
—
—
—
—
222

(1)
—
(18)
5
—
—
—
(14)

—
(54)
16
—
—
—
(52)

(2,447)
(416)
—
(3)
17
578
(140)
(2,411)

(408)
—
2
11
551
(191)
(2,446)

166
(416)
(18)
2
15
578
(140)
187

(408)
(54)
18
18
551
(191)
121

On  10  December  2003,  the  High  Court  approved  a  reduction  in  the  Company’s  share  premium  account  of  £1,120  million,  as  approved  by  the
Company’s shareholders at the Annual General Meeting (‘‘AGM’’) held on 14 November 2003. This amount was equal to the Company-only profit and
loss  account  reserve  deficit  at  30  June  2003.

As  part  of  the  application,  the  Company’s  balance  sheet  at  30  September  2003  was  required  to  be  presented.  At  that  date,  the  deficit  on  the
Company-only  profit  and  loss  account  reserve  had  reduced  by  £14  million  since  30  June  2003,  to  £1,106  million.

As a condition of the reduction, the reduction in the share premium account of £1,120 million was permitted to be offset against the profit and loss
account reserve by the amount of the deficit at 30 September 2003. The excess of £14 million was credited to a special reserve, and, under the terms
of  the  reduction,  will  remain  undistributable  until  all  the  creditors  of  the  Company  and  its  guarantors  (as  at  10  December  2003)  are  paid.

Purchase  of  own  shares  and  capital  redemption  reserve

On 12 November 2004, the Company’s shareholders approved a resolution at the AGM for the Company to purchase up to 97 million ordinary shares.
On 4 November 2005, the Company’s shareholders approved a resolution at the AGM for the Company to further purchase up to 92 million ordinary
shares. This authority to buy-back these shares expires on 3 November 2006. Under the former resolution, during the year ended 30 June 2005, the
Company  purchased,  and  subsequently  cancelled,  74  million  ordinary  shares  at  an  average  price  of  £5.60  per  share,  with  a  nominal  value  of
£37 million, for a consideration of £416 million. Consideration included stamp duty and commission of £3 million. This represented 4% of called-up
share  capital  at  the  beginning  of  the  year.

During the financial year ended 30 June 2006, the Company purchased, and subsequently cancelled, 76 million ordinary shares at an average price of
£5.30  per  share,  with  a  nominal  value  of  £38  million,  for  a  consideration  of  £408  million.  The  nominal  value  of  the  shares  cancelled  has  been
credited to the capital redemption reserve. Consideration included stamp duty and commission of £3 million. This represents 4% of called-up share
capital at the beginning of the financial year. In July 2006, a further 2,902,173 shares were purchased and subsequently cancelled at an average
price of £5.63 for a consideration of £16 million. In addition, included within the total number of shares purchased in June 2006, are 3 million of the
Company’s ordinary shares, purchased by the Trustee of the ESOP. These shares are held by the ESOP and will be used to satisfy the future exercise
of  share  options  and  share  awards  by  the  Group’s  employees.

112

24. Reconciliation  of  shareholders’  equity  (continued)

The  following  table  provides  information  about  purchases  of  equity  securities  by  the  Company  during  the  fiscal  year.

Period

July
August
September
October
November
December
January
February
March
April
May
June

Total  for  year  ended  30  June 2006

Total  number
of  shares
purchased(i)

Average  price
paid  per
share

Total  number  of  shares
purchased  as  part  of
publicly  announced
plans  or
programmes

Maximum  number  of
shares  that  may  yet
be  purchased  under
the  plans  or
programmes

1,100,000
7,600,000
13,981,000
—
8,400,000
14,025,000
—
3,100,000
10,700,000
700,000
5,500,000
14,340,000

79,446,000

£5.26
£5.53
£5.70
—
£4.95
£4.94
—
£5.11
£5.26
£5.37
£5.17
£5.55

1,100,000
7,600,000
13,981,000
—
8,400,000
14,025,000
—
3,100,000
10,700,000
700,000
5,500,000
11,340,000

76,446,000

21,581,000
13,981,000
—
—
83,600,000
69,575,000
69,575,000
66,475,000
55,775,000
55,075,000
49,575,000
38,235,000

(i)  All  share  purchases  were  open  market  transactions  and  are  included  in  the  month  of  settlement.

ESOP  reserve

This  reserve  represents  a  deduction  to  Group  equity  for  the  cost  of  the  Company’s  shares  held  by  the  Group’s  ESOP. The  movement  in  the  ESOP
reserve  was  as  follows:

At  1  July  2005
Share  options  exercised  during  the  year
Shares  repurchased  by  the  Group  for  the  ESOP  during  the  year
At  30  June  2006

Number  of
Ordinary
Shares

5,609,212
(4,160,336)
3,000,000
4,448,876

£m

32
(24)
17
25

The 4,160,336 shares utilised during the year relate to the exercise of LTIP, EBP and KCP, Executive Share Option Schemes and Sharesave Scheme
awards.

Merger  reserve

The merger reserve represents amounts deducted from equity of £222 million (2005: £222 million) relating to the acquisition of BiB and SIG, which
will remain undistributable unless circumstances arise where either BiB or SIG’s goodwill became impaired. Under these circumstances, an amount
equal  to  the  impairment  would  be  transferred  to  retained  earnings.

The merger reserve was created in accordance with the merger relief provisions under section 131 of the Companies Act 1985 (as amended) relating
to accounting for business combinations involving the issue of shares at a premium. Merger relief provided relief from the requirement to create a
share premium account in a parent company’s balance sheet. In preparing group consolidated financial statements, the amount by which the fair
value of the shares issued exceeded their nominal value was recorded within a merger reserve on consolidation, rather than in a share premium
account.

Merger  relief  was  available  when  three  conditions  had  been  satisfied:

1. When a company secured at least 90 per cent of the nominal value of each class of the equity share capital of another company, as a result of an
arrangement.

2. The  arrangement  provided  for  the  allotment  of  equity  shares  by  the  acquirer.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

113

24. Reconciliation  of  shareholders’  equity  (continued)

3. Consideration  for  the  shares  was  either  the  issue  or  transfer  of  shares  to  the  acquirer  of  equity  shares  in  the  purchased  company,  or  the
cancellation  of  those  equity  shares  in  the  acquired  company  which  the  acquirer  did  not  already  hold.

The merger reserve was created as a result of the purchase by the Group of interests in two entities. SIG was purchased on 12 July 2000, where
consideration  was  paid  by  the  issue  of  equity  shares  in  the  Group.  BiB  was  purchased  between  28  June  2001  and  11  November  2002,  where
consideration  was  paid  by  the  issue  of  equity  shares  in  the  Group.

Hedging  reserve

Changes in the fair values of derivatives that are designated as cash flow hedges are initially recognised in the hedging reserve, and then recognised
in  the  income  statement  when  the  related  hedged  items  are  recognised  in  the  income  statement.  In  addition,  deferred  taxation  relating  to  these
derivatives  is  also  initially  recognised  in  the  hedging  reserve  prior  to  transfer  to  the  income  statement.

25. Notes  to  the  Consolidated  Cash  Flow  Statement

a) Reconciliation  of  profit  before  taxation  to  cash  generated  from  operations

Profit  before  taxation
Depreciation  of  property,  plant  and  equipment
Amortisation  of  intangible  assets
Loss  on  disposal  of  property,  plant  and  equipment
Profit  on  disposal  of  joint  venture
Net  finance  costs
Share  of  results  of  joint  ventures  and  associates

(Increase)  decrease  in  trade  and  other  receivables
Decrease  in  inventories
Increase (decrease)  in  trade  and  other  payables
(Decrease)  increase  in  provisions
Decrease  in  derivative  financial  instruments
Cash  generated  from  operations

b) Major  non-cash  movements

Corporate  reorganisation

2006
£m

798
89
51
—
—
91
(12)
1,017

(102)
31
55
(13)
16
1,004

2005
£m

787
47
45
2
(9)
58
(14)
916

34
28
(67)
12
66
989

On 13 April 2005, the High Court approved a reduction in the share capital of BSkyB Investments Limited, a 100% owned subsidiary. This formed
part  of  a  corporate  reorganisation,  allowing  the  Company  access  to  significant  additional  distributable  reserves.

114

26. Contracted  commitments,  contingencies  and  guarantees

a) Future  expenditure  contracted  for  but  not  provided  in  the  accounts

Television  programme  rights(i)
Digiboxes  and  related  equipment
Third  party  payments(ii)
Transponder capacity(iii)
Property,  plant  and  equipment
Intangible  asset
Other

2007
£m

907
91
9
83
24
1
26
1,141

Year ending 30 June
2009
£m

2008
£m

873
—
7
68
—
—
4
952

822
—
5
64
—
—
1
892

2010
£m

636
—
5
38
—
—
—
679

2011
£m

19
—
4
31
—
—
—
54

After
5 years
£m

3
—
—
136
—
—
—
139

Total at
30 June
2006
£m

3,260
91
30
420
24
1
31
3,857

Total at
30 June
2005
£m

2,260
155
14
314
9
1
36
2,789

(i)

At  30  June  2006,  the  Group  had  minimum  television  programming  rights  commitments  of  £3,260  million  (2005:  £2,260  million),  of  which
£667 million (2005: £642 million) related to commitments payable in US dollars for periods of up to six years (2005: eight years). In addition, in
the  prior  year,  there  were  £45  million  of  commitments  payable  in  Swiss  francs  and  £3  million  of  commitments  payable  in  Euros.

Assuming that movie subscriber numbers remain unchanged from current levels, an additional £363 million (US$671 million) of commitments
(2005:  £302  million,  (US$535  million))  would  also  be  payable  in  US  dollars,  due  to  price  escalator  clauses.  The  pound  sterling  television
programme  rights  commitments  include  similar  price  escalation  clauses  that  would  result  in  additional  commitments  of  £2  million  (2005:
£10  million)  if  subscriber  numbers  were  to  remain  at  current  levels.

(ii) The  third  party  payment  commitments  are  in  respect  of  distribution  agreements  for  the  television  channels  owned  and  broadcast  by  third
parties, retailed by the Group to DTH subscribers (‘‘Sky Distributed Channels’’) and are for periods up to five years (2005: four years). The extent
of the commitment is largely dependent upon the number of DTH subscribers to the relevant Sky Distributed Channels, and in certain cases,
upon inflationary increases. If both the DTH subscriber levels to these channels and the rate payable for each Sky Distributed Channel were to
remain  at  current  levels,  the  additional  commitment  would  be  £491  million  (2005:  £522  million).

(iii) Transponder capacity commitments are in respect of the Astra and Eurobird satellites that the Group uses for digital transmissions to both DTH
subscribers  and  cable  operators.  The  commitments  are  for  periods  of  up  to  fourteen  years  (2005:  nine  years).  Three  additional  transponder
agreements  were  entered  into  in  the  year  ended  30  June  2006  to  provide  capacity  to  facilitate  the  launch  of  the  Group’s  HD  services.

b) Contingent  liabilities

The Group has contingent liabilities by virtue of its investments in joint ventures and associates that are unlimited companies, or partnerships, which
include Nickelodeon UK, The History Channel (UK), Paramount UK and National Geographic Channel UK. The Group’s share of contingent liabilities of
its  joint  ventures  and  associates  incurred  jointly  with  the  other  investors  is  nil  (2005:  nil).

The  Directors  do  not  expect  any  material  loss  to  arise  from  the  above  contingent  liabilities.

c) Contingent  assets

Under the terms of one of the Group’s channel distribution agreements, British Sky Broadcasting Limited is entitled to a payment, expected to be
received  between  July  and  December  2006,  relating  to  a  proportion  of  the  fair  market  value  of  certain  of  the  channels  under  that  distribution
agreement. The fair market value of these channels has not yet been determined. Accordingly, it is not yet possible to determine the value of the
payment  which  may  be  received.

The Group has served a claim for a material amount against an information and technology solutions provider, which provided services to the Group
as part of the Group’s investment in customer management systems software and infrastructure. The amount which may be recovered by the Group
will  not  be  finally  determined  until  resolution  of  the  claim.

d) Guarantees

The  Company  and  certain  of  its  subsidiaries  have  undertaken,  in  the  normal  course  of  business,  to  provide  support  to  several  of  the  Group’s
investments  in  both  limited  and  unlimited  companies  and  partnerships,  to  meet  their  liabilities  as  they  fall  due.  Several  of  these  undertakings
contain maximum financial limits. These undertakings have been given for at least one year from the date of the signing of the UK statutory accounts
of the related entity. A payment under these undertakings would be required in the event of an investment being unable to pay its liabilities. The
Company  has  provided  parental  company  guarantees  of  £14  million  (2005:  £14  million)  to  creditors  of  Hestview  Limited.  Letters  of  credit  of

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

115

26. Contracted  commitments,  contingencies  and  guarantees  (continued)

£5 million that British Sky Broadcasting Limited provided to Sky Interactive Limited in respect of Sky Buy expired during the year ended 30 June 2005
and  were  not  replaced.

The  Company  and  certain  of  its  subsidiaries  have  agreed  to  provide  additional  funding  to  several  of  its  investments  in  limited  and  unlimited
companies  and  partnerships,  in  accordance  with  funding  agreements.  Payment  of  this  additional  funding  would  be  required  if  requested  by  the
investees in accordance with the funding agreements. The maximum potential amount of future payments which may be required to be made by the
Company and certain of its subsidiaries to its investments, in both limited and unlimited companies and partnerships under the undertakings and
additional  funding  agreements,  is  £4  million  (2005:  £7  million).

The  following  guarantees  are  in  place  relating  to  the  Group’s  borrowings:

– British  Sky  Broadcasting  Limited,  Sky  Subscribers  Services  Limited  and  BSkyB  Investments  Limited  have  given  joint  and  several  guarantees  in

relation  to  the  Company’s  £1  billion  RCF.

– British Sky Broadcasting Limited and Sky Subscribers Services Limited have given joint and several guarantees in relation to the US$650 million,

US$600  million,  US$300  million  and  £100  million  Guaranteed  Notes.

– The  Company,  British  Sky  Broadcasting  Limited  and  Sky  Subscribers  Services  Limited  have  given  joint  and  several  guarantees  in  relation  to  the

US$750  million,  US$350  million  and  £400  million  Guaranteed  Notes.

– BSkyB Investments Limited will also become a guarantor of the Group’s Guaranteed Notes should the £1 billion RCF be drawn down by £50 million

or  more.

27. Operating  lease  commitments

The  minimum  lease  rentals  to  be  paid  under  non-cancellable  operating  leases  at  30  June  are  as  follows:

Within  one  year
Between  one  and  two  years
Between  two  and  three  years
Between  three  and  four  years
Between  four  and  five  years
After  five  years

2006
£m

28
22
18
14
13
49
144

2005
£m

26
19
15
13
11
45
129

The  majority  of  operating  leases  relate  to  property.  The  rents  payable  under  these  leases  are  subject  to  renegotiation  at  the  various  intervals
specified  in  the  leases.

The  minimum  sub-lease  rentals  to  be  received  under  non-cancellable  operating  sub-leases  at  30  June  are  as  follows:

Within  one  year
Between  one  and  two  years
Between  two  and  three  years
Between  three  and  four  years
Between  four  and  five  years
After  five  years

Sub-lease  rentals  relate  to  property  leases.

116

2006
£m

2005
£m

2
2
1
1
1
4
11

2
2
2
1
1
4
12

28. Purchase  of  subsidiaries

On  6  January  2006,  the  Group  took  control  of  Easynet  Group  Plc  (‘‘Easynet’’).  The  Group  has  purchased  100%  of  the  issued  share  capital  for
consideration  of  £223  million,  satisfied  in  cash.  Easynet  is  the  parent  company  of  a  group  of  companies  involved  in  the  provision  of  broadband
networking services in the UK and other European countries. The purchase of Easynet provides the Group with an opportunity to use and extend
Easynet’s broadband  network  to  offer  residential  broadband  services  to  its  customers.

Net  book  value
£m

Fair  value
adjustments
£m

Recognised
values
£m

Net  assets  of  Easynet  purchased
Goodwill
Intangible  assets
Property,  plant  and  equipment
Deferred  tax  assets
Deferred  tax  liabilities
Inventories
Trade  and  other  receivables
Cash  and  cash  equivalents
Borrowings
Trade  and  other  payables
Provisions

Provisional  goodwill
Total  consideration

Satisfied  by:
Ordinary  shares  purchased  for  cash  (including  the  purchase  of  certain  outstanding  Easynet  share
options)
Professional  fees

Net  cash  outflow  arising  on  the  purchase  of  Easynet
Cash  paid
Cash  and  cash  equivalents  purchased

18
10
74
—
(2)
2
35
18
(3)
(206)
(11)
(65)

(18)
19
5
91
(6)
—
—
—
—
—
(5)
86

—
29
79
91
(8)
2
35
18
(3)
(206)
(16)
21

202
223

219
4
223

223
(18)
205

For the period between the date of purchase and 30 June 2006,  Easynet contributed £84 million to the Group’s revenue, a £23 million loss to the
Group’s profit before tax and a reduction of 0.9p in earnings per share. Had the Group taken control of Easynet Group Plc on the first day of the
financial  year,  Group  revenue  for  the  period  would  have  been  £4,228  million  (2005:  £3,992m),  Group  profit  for  the  year  would  have  been
£535 million (2005: £562m) and Group basic earnings per share would have been 29.3 pence (2005: 29.4 pence). Goodwill includes the value that
the  Group  is  expecting  to  generate  from  its  Sky  Broadband  products  and  services  which  utilise  Easynet’s broadband  infrastructure.  Goodwill  has
been  determined  provisionally  because  the  Group  cannot  yet  be  certain  that  all  assets,  liabilities  and  contingent  liabilities  have  been  identified.
Initial  accounting  for  the  goodwill  will  be  complete  within  12  months  of  the purchase  date.

On  30  June  2006,  the  Group  increased  its  shareholding  in  MKP  from  49%  to  100%,  for  consideration  of  £4  million,  satisfied  in  cash.  Provisional
goodwill of £4 million has been recognised as a result of this purchase. Goodwill has been determined provisionally because of the short period of
time  between  the  purchase  and  publication  of  these consolidated  financial  statements.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

117

29. Transactions  with  related  parties  and  major  shareholders

a) Entities  with  joint  control  or  significant  influence

The Company and Group conduct business transactions with companies that are part of the News Corporation group (‘‘News Corporation’’), a major
shareholder:

Supply  of  services  by  the  Group
Purchases  of  goods/services  by  the  Group
Amounts  owed  by  related  parties  to  the  Group
Amounts  owed  to  related  parties  by  the  Group

Services  supplied  to  News  Corporation  companies

2006
£m

21
(175)
1
(31)

2005
£m

18
(163)
1
(34)

During  the  year,  the  Group  supplied  programming,  telephony,  airtime,  transmission,  marketing  and  consultancy  services  to  News  Corporation
companies.

Purchases  of  goods  and  services  from  News  Corporation  companies

During the year, the Group purchased programming, digital equipment, smart cards and encryption services, telephony, advertising, IT services and
rental  premises  from  News  Corporation  companies.

In March and April 2003, News Corporation Finance Trust II, in which News Corporation, directly or indirectly, owns all of the beneficial interests in
the assets of the trust, issued and sold 0.75% Beneficial Unsecured Exchangeable Securities (‘‘BUCS’’), in a private placement to certain institutions.
Each BUCS is exchangeable on or after 2 April 2004 for the value of reference shares, which initially consist of 77.09 ordinary shares of the Company
for each US$1,000 original liquidation preference of BUCS. The BUCS may also be tendered for redemption on 15 March 2010, 15 March 2013 or
15 March 2018 for payment of the adjusted liquidation preference, which may be paid, at the election of the trust, in cash, ordinary shares of the
Company, preferred American Depositary Shares of News Corporation representing the preferred limited voting ordinary shares of News Corporation,
or a combination thereof. News Corporation and News America have agreed to indemnify the Group and the Group’s directors, officers, agents and
employees  against  certain  liabilities  arising  out  of  or  in  connection  with  the  BUCS.

In November 1996, News Corporation, through subsidiaries, issued Exchangeable Trust Originated Preferred Securities (‘‘Exchangeable TOPrS’’), in a
private placement to certain institutions. The Exchangeable TOPrS are exchangeable for certain other securities of subsidiaries of News Corporation,
including  warrants  entitling  the  holders  to  purchase  the  Company’s  ordinary  shares,  or  American  Depositary  Shares  representing  the  Company’s
ordinary  shares,  from  News  America.  The  aggregate  number  of  the  Company’s  ordinary  shares  subject  to  such  warrants  is  7,052,127.  Upon  the
exercise  of  a  warrant,  News  America  has  the  right  to  elect  to  pay  the  holder  in  cash,  in  ordinary  shares  or  American  Depositary  Shares,  or  any
combination thereof. The warrants are redeemable at the option of News America, on or after 12 November 2001, and expire on 12 November 2016.
News Corporation and News America have agreed to indemnify the Group and the Group’s directors, officers, agents and employees against certain
liabilities  arising  out  of  or  in  connection  with  the  Exchangeable  TOPrS.

News Corporation has entered into an agreement with the Group pursuant to which it has been agreed that, for so long as News Corporation directly
or indirectly holds an interest of 30% or more in the Group, News Corporation will not engage in the business of satellite broadcasting in the UK or
Ireland.

b) Joint  ventures  and  associates

Supply  of  services  by  the  Group
Purchases  of  goods  or  services  by  the  Group
Amounts  owed  by  joint  ventures  and  associates  to  the  Group
Amounts  owed  to  joint  ventures  and  associates  by  the  Group

2006
£m

2005
£m

14
(46)
7
(5)

20
(54)
21
(3)

Revenues are primarily generated from the provision of transponder capacity, marketing and support services. Purchases represent fees payable for
channel carriage. Amounts owed by joint ventures and associates include £16 million (2005: £15 million) relating to loan funding. These loans bear
interest at rates of between nil and six month LIBOR plus 1.5%. The maximum amount of loan funding outstanding in total from joint ventures and
associates  during  the  year  was  £17  million  (2005:  £23  million).

118

29. Transactions  with  related  parties  and  major  shareholders  (continued)

The Group took out a number of forward exchange contracts with counterparty banks during the period on behalf of two joint ventures: The History
Channel  (UK)  and  Nickelodeon  UK.  On  the  same  dates  as  these  forward  contracts  were  entered  into,  the  Group  entered  into  equal  and  opposite
contracts with the joint ventures in respect of these forward contracts. During the year, US$13 million (2005: US$3 million) was paid to the joint
ventures upon contract maturity and £7 million (2005: £2 million) was received from the joint ventures, with no exposure to gains or losses being
experienced  by  the  Group  on  these  transactions.  The  face  value  of  forward  exchange  contracts  that  had  not  matured  as  at  30  June  2006  was
£7  million  (2005:  £11  million).

On  30  June  2006,  the  Group  increased  its  shareholding  in  MKP  from  49%  to  100%  (see  note  28).  Prior  to  that  date,  the  directors  of  MKP had
included  a  close  family  member  of  two  Directors  of  the  Company.

c) Other  transactions  with  related  parties

A close family member of two Directors of the Company has a controlling interest in Shine Entertainment Limited, in which the Group also has a
3.0% equity shareholding. During the year, the Group incurred programming and production costs for television of £10 million (2005: £4 million)
from Shine Entertainment Limited. At 30 June 2006, there were no outstanding amounts (2005: £1 million) due to Shine Entertainment Limited. At
30  June  2006  and  30  June  2005  there  were  no  outstanding  amounts  due  to  the  Group  from  Shine  Entertainment  Limited.

A close family member of two Directors of the Company runs Freud Entertainment Limited, which has provided external support to the press and
publicity  activities  of  the  Group  during  the  year  amounting  to  £1  million  (2005:  £1  million).  At  30  June  2006  and  30  June  2005  there  were  no
outstanding  amounts  due  to  or  from  Freud  Entertainment  Limited.

In addition to the foregoing, the Group has engaged in a number of transactions, with companies of which some of the Company’s Directors are also
directors.

d) Key  management

The Group has a related party relationship with the Directors of the Company as key management. At 30 June 2006, there were 15 (2005: 15) key
management  all  of  whom  were  Directors  of  the  Company.  Key  management  compensation  is  disclosed  in  note  7b).

30. Group  investments

The  significant  investments  of  the  Company  which  principally  affect  the  consolidated  results  and  total  assets  of  the  Group  are  as  follows:

Country  of
incorporation/operation

Description  and  proportion  of  shares  held (%)

Principal  activity

Name

Subsidiaries:
Direct  holdings  of  the  Company
British  Sky  Broadcasting  Limited(i)

England  and  Wales

10,000,002  ordinary  shares  of  £1
each  (50.01%)

Sky  Television  Limited

England  and  Wales

Sports  Internet  Group  Limited

England  and  Wales

British  Interactive  Broadcasting
Holdings  Limited
BSkyB  Investments  Limited

England  and  Wales

England  and  Wales

Sky  Broadband  Services  Limited

England  and  Wales

13,376,982  ordinary  shares  of  £1
each  (100%)
38,247,184  ordinary  shares  of  5p
each  (100%)
651,960  ordinary  shares  of  £1  each
(100%)
100  ordinary  shares  of  £1  each
(100%)
100  ordinary  shares  of  £1  each
(100%)

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

119

Operation  of  a  pay  television
broadcasting  service  in  the  United
Kingdom  and  Ireland
Holding  company

Holding  company

The  transmission  of  interactive
services
Holding  company

Holding  company

30. Group  investments  (continued)

Name

Subsidiaries:
Indirect  holdings  of  the  Company
Sky  Subscribers  Services  Limited

Country  of
incorporation/operation

Description  and  proportion  of  shares  held (%)

Principal  activity

England  and  Wales

3  ordinary  shares  of  £1  each  (100%)

Sky  In-Home  Service  Limited

England  and  Wales

Hestview  Limited

England  and  Wales

Sky  Interactive  Limited

England  and  Wales

Sky  Ventures  Limited

England  and  Wales

British  Sky  Broadcasting  SA

Luxembourg

Sky  New  Media  Ventures  Limited

England  and  Wales

Easynet  Group  Plc(ii)

England  and  Wales

1,576,000  ordinary  shares  of  £1  each
(100%)

108  ordinary  shares  of  £1  each
(100%)
3  ordinary  shares  of  £1  each  (100%)

912  ordinary  shares  of  £1  each
(100%)
12,500  ordinary  shares  of  £12  each
(100%)
12,500  ordinary  shares  of  £1  each
(100%)
121,308,490 ordinary  shares  of  4p
each  (100%)

Joint  ventures  and  associates
Nickelodeon  UK

England  and  Wales

104  B  Shares  of  £0.01  each (40%)

The  History  Channel  (UK)

England  and  Wales

50,000  A  Shares  of  £1  each  (50%)

Paramount  UK(iii),(iv)

England  and  Wales

Partnership  interest  (25%)

Australia  News  Channel  Pty  Limited

Australia

1  Ordinary  Share  of  AUS$1  (33.33%)

MUTV  Limited(v)

England  and  Wales

500  B  Shares  of  £1  each  (33.33%)

National  Geographic  Channel(vi)

England  and  Wales

Partnership  interest  (50%)

Attheraces  Holdings  Limited(iv)

England  and  Wales

Chelsea  Digital  Media  Limited

England  and  Wales

1,500  Ordinary  Shares  of  £1  each
(47.50%),  20  Recoupment  Shares  of
£0.01  each
42,648  B  Shares  of  £0.01  each  (35%)
and  7m  redeemable  preference  shares
of  £1  each

Notes

The  provision  of  ancillary  functions
supporting  the  satellite  television
broadcasting  operations  of  the  Group
The  supply,  installation  and
maintenance  of  satellite  television
receiving  equipment
Licensed  bookmakers

The  provision  of  interactive  television
services
Holding  company  for  joint  ventures

Digital  satellite  transponder  leasing
company
Holding  company  for  new  media
investments
Provision  of  Broadband  networking
services  in  the  UK  and  other  European
Countries

The  transmission  of  children’s
television  channels
The  transmission  of  history  and
biography  television  programming
The  transmission  of  general
entertainment  comedy  channels
The  transmission  of  a  24-hour  news
channel
The  transmission,  production  and
marketing  of  the  Manchester  United
football  channel
The  transmission  of  natural  history
and  adventure  channels
The  transmission  of  a  horse  racing
channel  and  related  on-line  activities

The  transmission,  production  and
marketing  of  the  Chelsea  Football  Club
football  channel  and  website.

(i) 50.01%  directly  held  by  British  Sky  Broadcasting  Group  plc  and  49.99%  held  by  BSkyB  Investments  Limited.

(ii) Subsequent to the purchase of Easynet Group Plc by the Group, Easynet Group Plc changed its accounting reference date from 31 December 2005

to  30  June  2006.  The  registered  address  of  Easynet  Group  Plc  is  44-46  Whitfield  Street,  London,  W1T  2RJ.

(iii) The  registered  address  of  Paramount  UK  is  180  Oxford  Street,  London,  W1D  1DS.

(iv) These  entities  report  their  financial  results  for  each  12  month  period  ending  31  December.

(v) MUTV  Limited  reports  its  financial  results  for  each  12  month  period  ending  30  September.

(vi) The  registered  address  of  National  Geographic  Channel  is  Grant  Way,  Isleworth,  Middlesex,  TW7  5QD.

120

31. Explanation  of  transition  to  IFRS

The analysis below shows a reconciliation of the Group’s balance sheet reported under UK GAAP to the Group’s balance sheet reported under IFRS at
the  Transition  Date  and  at  30  June  2005;  a  reconciliation  of  profit  reported  under  UK  GAAP  to  the  profit  reported  under  IFRS  for  the  year  ended
30  June  2005;  and  a  reconciliation  of  the  cash  flows  of  the  Group  as  reported  under  UK  GAAP  reconciled  to  cash  flows  reported  under  IFRS.

The  Group  complied  with  all  applicable  mandatory  exemptions  and  in  addition  the  elective  exemptions  within  IFRS  1  relating  to  business
combinations  and  share-based  payment  transactions.

Consolidated  IFRS  Income  Statement for  the  year  ended  30  June  2005

As
reported
under
UK GAAP*
£m

Share-
based
payments
IFRS 2
£m

Financial
instruments &
hedge
accounting

IAS 21
£m

IAS 39
£m

Goodwill
IFRS 3
£m

Other Adjustments
IAS 28/31
£m

IAS 38
£m

IAS 18
£m

4,048
(3,346)
702

14
30
(92)
(23)
631

(206)
425

(i)

(ii)

(19)
(19)

(22)
(22)

(iii)
(229)
263
34

(iv)

(v)

(vi)

116
116

11
11

(vii)
23
(23)

(26)

31

(19)

(48)

65

6
(13)

14
(34)

(20)
45

32
148

148

11

(3)
8

(1)

(1)

(1)

IFRS
adjustments
£m

IFRS
£m

(206) 3,842
(3,020)
326
822
120

—
(1)
5
32
156

(3)
153

14
29
(87)
9
787

(209)
578

22.2p

(0.6p)

(1.8p) 2.4p

7.7p

0.4p

(0.1p)

8.0p

30.2p

Notes
Revenue
Operating expense
Operating profit

Share of results of joint ventures and associates
Investment income
Finance costs
Profit on disposal of joint venture
Profit before tax

Taxation
Profit for the year

Earnings per share (in pence) from profit for the year
Basic and diluted

* Presented  in  IFRS  format.

Share-based  payments

(i) IFRS  2 — ‘‘Share-based  Payment’’

Under UK GAAP, the Group recognised a charge in the profit and loss account for its long-term incentive plans, based on the difference between the
exercise  price  of  the  award  and  the  price  of  a  Sky  share  on  the  date  of  grant  (the  ‘‘intrinsic  value’’).  No  charge  was  recognised  in  respect  of  the
Executive Share scheme, as the awards had an intrinsic value of nil, nor in respect of the Sharesave scheme due to a specific exemption under UK
GAAP  for  such  schemes.

Under IFRS 2, the Group is required to recognise a charge in the income statement for all share options and awards, based on the fair value of the
awards as calculated at the grant date using an option-pricing model. This IFRS method of valuations is applied in assessing the Income Statement
charge for all share option schemes, including the Executive and Sharesave schemes. The Group recognises a corresponding increase in sharehold-
ers’ equity in respect of this charge. The effects of these two changes result in an additional charge to administration costs of £19 million and a
reduction  in  taxation  for  the  year  of  £6  million  under  IFRS  compared  to  the  charge  under  UK  GAAP.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

121

31. Explanation  of  transition  to  IFRS  (continued)

Financial  instruments  &  hedge  accounting

Financial instruments and hedge accounting under IFRS resulted in an increase in profit before tax of £17 million and an additional tax charge of
£6  million.  The  breakdown  of  these  adjustments  is  detailed  below:

(ii) IAS  21 — ‘‘The  Effects  of  Changes  in  Foreign  Exchange  Rates’’

Under  UK  GAAP,  where  the  Group  has  taken  out  financial  instruments  to  hedge  foreign  currency  exposures,  the  rates  inherent  in  the  hedging
contracts have been used to translate the hedged items. IAS 21 requires the Group to record all foreign currency transactions at spot exchange rates
at  the  transaction  date,  and  to  state  all  foreign  currency  monetary  assets  and  liabilities  at  closing  exchange  rates  each  balance  sheet  date.  The
restatement  of  foreign  currency  creditors,  programming  additions  and  amortisation  in  the  period  resulted  in  a  net  charge  of  £22  million  to
programming costs. The restatement of US$ debt and accrued interest in the period resulted in an additional charge to finance costs of £26 million.
Together,  these  adjustments  resulted  in  a  £14  million  reduction  in  the  taxation  charge  for  the  year.

(iii) IAS  39  ‘‘Financial  Instruments — Recognition  and  Measurement’’

Under UK GAAP, the Group has recognised gains or losses on financial instruments on maturity. Under IAS 39, the Group is required to recognise its
derivative financial instruments on the balance sheet at fair value from inception of the contract, with changes in fair value being recognised in the
income statement. Where hedge accounting of cash flows is achieved, the portion of the gain or loss on the hedging instrument (i.e. the change in
fair  value)  that  is  determined  to  be  an  effective  hedge  is  initially  recognised  in  equity  in  a  hedging  reserve,  and  is  transferred  to  the  Income
Statement over the same period as the underlying hedged exposure affects the income statement. This resulted in a reduction in programming costs
of  £34  million,  and  a  reduction  in  finance  costs  of  £31  million  in  respect  of  forward  contracts  and  cross  currency  and  interest  rate  swaps  which
achieved  hedge  accounting  and  an  additional  charge  to  taxation  for  the  year  of  £20  million.

Under  UK  GAAP,  the  Group  presented  amounts  receivable  from  betting  and  gaming  customers  on  a  gross  basis.  Under  IFRS,  betting  payouts  are
presented net against amounts receivable from betting and gaming customers. This resulted in a £229m reduction in revenue, with a corresponding
reduction  in  operating  expense.

Goodwill

(iv) IFRS  3 — ‘‘Business  Combinations’’

Under UK GAAP, the Group amortised goodwill on a straight-line basis over periods no longer than twenty years. Under IFRS 3, the Group’s goodwill
balances which existed at the date of transition to IFRS are no longer amortised and instead are subject to annual impairment testing. Therefore, the
amortisation  charge  under  UK  GAAP  for  2005  of  £116  million  has  been  reversed  under  IFRS.

Under UK GAAP, goodwill arising on acquisitions which had been written off to reserves is recycled to the profit and loss account on disposal of the
investment.  Under  IFRS  3,  such  goodwill  is  not  included  in  the  gain  or  loss  on  disposal.  This  results  in  a  different  gain  or  loss  on  disposal  of
investments under IFRS. During the year, this difference gave rise to an adjustment of £32 million to reverse out goodwill recycled to the profit and
loss account on the disposal of Granada Sky Broadcasting Limited (‘‘GSB’’), so that the £23 million loss on disposal under UK GAAP became a gain on
disposal  of  £9  million  under  IFRS.

Other  adjustments

(v) IAS  38 — ‘‘Intangible  Assets’’

IAS 38 requires development expenditure to be recognised in the balance sheet if it is probable it will provide future economic benefits to the Group
and its cost can be measured reliably. Under IFRS, certain smartcard development expenditure arising in the year that was expensed under UK GAAP
must be capitalised under these criteria. This has resulted in an £11 million reduction in operating expenses and an additional charge to taxation for
the  year  of  £3  million.

122

31. Explanation  of  transition  to  IFRS  (continued)

(vi) IAS  28 — ‘‘Investments  in  Associates’’  and  IAS  31 — ‘‘Investments  in  Joint  Ventures’’

Under UK GAAP, the Group accounted for its share of joint ventures and associates using equity accounting. Under IFRS, the Group continues to apply
equity accounting. However, under IFRS, the Group is required to cease recognising losses in equity accounted investments where our share of the
loss exceeds our investment in the venture, unless it has incurred legal or constructive obligations or made payments on behalf of the joint venture
or  associate.  In  addition,  the  Group’s  share  of  joint  ventures’  interest  and  taxation  are  reported  through  the  share  of  joint  ventures  line.  Lastly,
goodwill  amortisation  relating  to  joint  ventures  and  associates  has  been  reversed  out  under  IFRS.  The  net  impact  of  these  adjustments  was  a
reduction  in  ‘‘Investment  income’’  of  £1  million.

(vii) IAS  18 — ‘‘Revenue’’

Under  UK  GAAP,  revenues  derived  from  the  sale  of  surplus  programming  rights  and  magazine  advertising  were  recognised  net  against  operating
expenses.  Under  IFRS,  this  revenue  has  been  recognised  on  a  gross  basis,  resulting  in  a  £23  million  increase  in  revenue,  offset  by  a  £23  million
increase  in  operating  costs.  This  treatment  is  consistent  with  the  Group’s  US  GAAP  accounting  policy  for  revenue.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

123

31. Explanation  of  transition  to  IFRS  (continued)

Consolidated  IFRS  Balance  Sheet  as  at  1  July  2004

As reported

Share-
based
under payments

Financial
instruments &
hedge
accounting

Other adjustments

Notes
Non-current  assets
Goodwill
Intangible  assets
Property,  plant  and  equipment
Investments  in  joint  ventures  and  associates
Available  for  sale  investments
Deferred  tax  assets  (viii)
Derivative  financial  assets

Current  assets
Inventories
Trade  and  other  receivables
Short-term  deposits
Cash  and  cash  equivalents
Derivative  financial  assets

Total  assets

Current  liabilities
Trade  and  other  payables
Current  tax  liabilities
Derivative  financial  liabilities

Non-current  liabilities
Borrowings
Other  payables
Derivative  financial  liabilities

Total  liabilities

Share  capital
Share  premium
Other  reserves
Retained  earnings
Shareholders’  equity

Total  liabilities  and  shareholders’  equity

* Presented  on  an  IFRS  basis

Share-based  Payments

(i) IFRS  2 — ‘‘Share-based  Payment’’

UK GAAP*
£m

417
—
376
33
2
151
—
979

375
363
173
474
—
1,385

IFRS 2 IAS 21 IAS 39 IAS 38 IAS 10 IAS 7 IAS 28/31
£m
£m
(vii)
(iv)

£m
(iii)

£m
(vi)

£m
(v)

£m
(i)

£m
(ii)

155
(155)

42
9
51

1

1

(37)

(37)

(26)

(26)

3
3

(39)
39

2,364

1

(63)

54

1,122
48
—
1,170

1,076
28
—
1,104

(23)

(31)

(23)

(31)

43
43

(63)

(63)

(3)

(3)

(118)

111
111

(118)

IFRS
adjustments
£m

—
155
(155)
—
—
6
9
15

IFRS
£m

417
155
221
33
2
157
9
994

(26)
—
(39)
39
3

349
363
134
513
3
(23) 1,362

(8) 2,356

(120) 1,002
48
—
43
43
(77) 1,093

(118)
—
111

958
28
111
(7) 1,097

2,274

(23)

(149)

154

(63)

(3)

(84) 2,190

971
1,437
206
(2,524)
90

2,364

(1)
(99)
(100)

86
86

(63)

54

24
24

1

63
63

3
3

971
—
— 1,437
(1)
205
77 (2,447)
166
76

(8) 2,356

Under UK GAAP, certain amounts charged through the profit and loss account for share-based payments were shown within accruals in the balance
sheet. Under IFRS, they are required to be recorded within reserves. This resulted in a reclassification between accruals and reserves of £23 million
in the Group’s transitional balance sheet. In addition, the requirements of IAS 12 — ‘‘Income Taxes’’ led to the recognition of £1 million of additional
deferred  tax  assets  relating  to  share-based  payments.

124

31. Explanation  of  transition  to  IFRS  (continued)

Financial  instruments  &  hedge  accounting

Financial  instruments  and  hedge  accounting  under  IFRS  resulted  in  a  decrease  in  total  assets  of  £9  million,  an  increase  in  total  liabilities  of
£5  million  and  a  decrease  in  shareholders  equity  of  £14  million.  The  breakdown  of  these  adjustments  is  detailed  below:

(ii) IAS  21 — ‘‘The  Effects  of  Changes  in  Foreign  Exchange  Rates’’

Under UK GAAP, where the Group has taken out financial instruments to hedge foreign currency exposures economically, the rates inherent in the
hedging contracts have been used to translate the hedged items into GBP. IAS 21 requires the Group to record all foreign currency transactions at
spot exchange rates at the transaction date, and to state all foreign currency monetary assets and liabilities at closing exchange rates each balance
sheet  date.  The  restatement  of  foreign  currency  balances  led  to  a  decrease  in  programming  creditors  of  £31  million,  a  decrease  in  programming
inventory of £26 million, and a decrease in borrowings of £118 million. These adjustments also led to a £37 million decrease in deferred tax assets.

(iii) IAS  39 — ‘‘Financial  Instruments:  Recognition  and  Measurement’’

Under IAS 39, the Group is required to recognise its derivative financial instruments on the balance sheet at fair value from inception of the contract,
with changes in fair value being initially recognised in the hedging reserve or the income statement. In the transitional balance sheet, this resulted in
the  recognition  of  additional  assets  of  £2  million  and  additional  liabilities  of  £43  million  in  respect  of  financial  instruments  used  to  hedge
programming  foreign  currency  exposures.  Additional  assets  of  £9  million  and  liabilities  of  £111  million  were  recognised  in  respect  of  financial
instruments used to hedge the Group’s foreign currency debt exposure, and £1 million of additional assets relating to embedded derivatives. These
adjustments  increased  deferred  tax  assets  by  £42  million.

Other  adjustments

(iv) IAS  38 — ‘‘Intangible  Assets’’

IAS 38 requires certain expenditure, which was capitalised as tangible fixed assets under UK GAAP, to be capitalised as intangible assets under IFRS.
These  assets  include  software  that  is  not  integral  to  a  related  item  of  hardware  and  software  development.  The  assets  have  been  reclassified  on
transition to IFRS, and have continued to be amortised over their useful economic lives, which have not changed as a result of the reclassification.
This resulted in a reclassification between ‘Property, plant and equipment’ and ‘Intangible assets’ of £155 million in the Group’s transitional balance
sheet.

(v) IAS  10 — ‘‘Events  after  the  Balance  Sheet  Date’’

Under UK GAAP, dividends declared after the Balance Sheet date, but before the date of signing the financial statements, are treated as adjusting
post-balance sheet events, and the associated dividend payable has been recorded as a liability within the year-end balance sheet. Under IAS 10
such  a  dividend  is  recorded  as  a  liability  in  the  accounting  period  in  which  it  is  approved.  This  resulted  in  the  removal  of  the  final  dividend  of
£63  million  declared  in  August  2004  in  respect  of  the  year  ended  30  June  2004  from  the  Group’s  transitional  balance  sheet.

(vi) IAS  7 — ‘‘Cash  Flow  Statements’’

Under IAS 7, the definition of cash and cash equivalents normally includes investments with a short maturity (less than three months) from the date
of acquisition, which are readily convertible to a known amount of cash with an insignificant risk of changes in value. The definition of short-term
deposits includes commercial paper and other term deposits with a maturity of more than three months from the date of acquisition. This resulted in
an IFRS reclassification in the transitional balance sheet from ’Short-term deposits’ to ’Cash and cash equivalents’ of £39 million for items with a
maturity  of  less  than  three  months  at  the  date  of  acquisition.

(vii) IAS  28 — ‘‘Investments  in  Associates’’  and  IAS  31  ‘‘Investments  in  Joint  Ventures’’

In accordance with the equity accounting requirements of IAS 28, the Group’s accumulated share of losses in certain joint ventures that exceed its
interest  in  those  entities  and  its  obligations  to  provide  further  funding  are  not  recognised.  This  resulted  in  an  adjustment  of  £3  million  in  the
transitional  balance  sheet  for  losses  recognised  under  UK  GAAP.

(viii) IAS 1 — ‘‘Presentation  of Financial  Statements’’

Under IAS 1, all deferred tax balances must be classified as non-current assets or liabilities, which has led to a reclassification of deferred tax assets
previously  classified  within  current  assets  under  UK  GAAP.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

125

31. Explanation  of  transition  to  IFRS  (continued)

Consolidated  IFRS  Balance  Sheet as  at  30  June  2005

As  reported

Share-
based
under payments

Financial
instruments  &
hedge
accounting

Goodwill

Other adjustments

IFRS  2 IAS  21 IAS  39
£m

£m

£m

IFRS  3 IAS  38 IAS  10
£m

£m

£m

IAS  7
£m

(i)

(ii)

(iii)

(iv)

(v)

(vi)

(vii)

Notes
Non-current  assets
Goodwill
Intangible  assets
Property,  plant  and  equipment
Investments  in  joint  ventures  and  associates
Available  for  sale  investments
Deferred  tax  assets  (viii)
Derivative  financial  assets

Current  assets
Inventories
Trade  and  other  receivables
Short-term  deposits
Cash  and  cash  equivalents
Derivative  financial  assets

Total  assets

Current  liabilities
Trade  and  other  payables
Current  tax  liabilities
Provisions  (viii)
Derivative  financial  liabilities

Non-current  liabilities
Borrowings
Other  payables
Derivative  financial  liabilities

UK  GAAP*
£m

301
—
526
23
2
100
—
952

340
331
54
643
—
1,368

2,320

1,140
100
13
—
1,253

1,076
25
—
1,101

2

2

2

(23)

(23)

(19)

(19)

(42)

(14)

(2)

(14)

(2)

29
9
38

14
14

52

6
6

(94)

(94)

112
112

116

116

202
(191)

(3)

8

140
(140)

IFRS
adjustments
£m

IFRS
£m

116
202
(191)
—
—
5
9
141

(19)
—
140
(140)
14
(5)

417
202
335
23
2
105
9
1,093

321
331
194
503
14
1,363

116

8

136

2,456

(93)

(93)

(109)
—
—
6
(103)

(94)
—
112
18

1,031
100
13
6
1,150

982
25
112
1,119

Total  liabilities

2,354

(14)

(96)

118

(93)

(85)

2,269

Share  capital
Share  premium
Capital  redemption  reserve
Other  reserves
Retained  earnings
Shareholders’  equity

Total  liabilities  and  shareholders’  equity

* Presented  on  an  IFRS  basis

Share-based  payments

(i) IFRS  2 — ‘‘Share-based  Payment’’

934
1,437
37
131
(2,573)
(34)

2,320

(14)
(52)
(66)

54
54

(42)

52

73
43
116

116

16
16

2

93
93

8
8

8

—
—
—
59
162
221

136

934
1,437
37
190
(2,411)
187

2,456

Under UK GAAP, certain amounts charged through the profit and loss account for share-based payments are shown within accruals in the balance
sheet. Under IFRS, they are required to be recorded within reserves. This resulted in a reclassification between accruals and reserves of £14 million

126

31. Explanation  of  transition  to  IFRS  (continued)

at  30  June  2005.  In  addition,  the  requirements  of  IAS  12 — ‘‘Income  Taxes’’  led  to  the  recognition  of  £2  million  of  additional  deferred  tax  assets
relating  to  share-based  payments.

Financial  instruments  &  hedge  accounting

Financial  instruments  and  hedge  accounting  under  IFRS  resulted  in  an  increase  in  total  assets  of  £10  million,  an  increase  in  total  liabilities  of
£22  million  and  a  decrease  in  shareholders’  equity  of  £12  million.  The  breakdown  of  these  adjustments  is  detailed  below:

(ii) IAS  21 — ‘‘The  Effects  of  Changes  in  Foreign  Exchange  Rates’’

Under UK GAAP, where the Group has taken out financial instruments to hedge foreign currency exposures economically, the rates inherent in the
hedging contracts have been used to translate the hedged items into GBP. IAS 21 requires the Group to record all foreign currency transactions at
spot exchange rates at the transaction date, and to state all foreign currency monetary assets and liabilities at closing exchange rates each balance
sheet  date.  The  restatement  of  foreign  currency  balances  led  to  a  decrease  in  programming  creditors  of  £2  million,  a  decrease  in  programming
inventory of £19 million, and a decrease in borrowings of £94 million. These adjustments also led to a £23 million decrease in deferred tax assets.

(iii) IAS  39 — ‘‘Financial  Instruments — Recognition  and  Measurement’’

Under IAS 39, the Group is required to recognise its derivative financial instruments on the balance sheet at fair value from inception of the contract,
with  changes  in  fair  value  being  recognised  in  the  income  statement.  In  the  Balance  Sheet  at  30  June  2005  this  resulted  in  the  recognition  of
additional assets of £13 million and additional liabilities of £6 million in respect of financial instruments used to hedge the Group’s programming
foreign currency exposures. Additional assets of £9 million and liabilities of £112 million were recognised in respect of financial instruments used to
hedge  the  Group’s  foreign  currency  debt  exposure,  and  £1  million  of  additional  assets  relating  to  embedded  derivatives.  These  adjustments
increased  deferred  tax  assets  by  £29  million.

Goodwill

(iv) IFRS  3 — ‘‘Business  Combinations’’

The adjustment of £116 million reinstates the goodwill amortisation charged under UK GAAP in the period, and is partly offset by an adjustment of
£73 million in reserves, which reverses a release from the merger reserve to the Profit and Loss reserve made under UK GAAP in relation to the
acquisitions  on  which  the  goodwill  arose.

Other  adjustments

(v) IAS  38 — ‘‘Intangible  Assets’’

IAS 38 requires certain expenditure, which was capitalised as tangible fixed assets under UK GAAP, to be capitalised as intangible assets under IFRS.
These  assets  include  software  that  is  not  integral  to  a  related  item  of  hardware  and  software  development.  The  assets  have  been  reclassified  on
transition to IFRS, and have continued to be amortised over their useful economic lives, which have not changed as a result of the reclassification.
This  resulted  in  a  reclassification  between  ‘Property,  plant  and  equipment’  and  ‘Intangible  assets’  of  £191  million  in  the balance  sheet.

IAS 38 requires development expenditure to be recognised in the balance sheet if it is probable that it will provide future economic benefits to the
Group and its cost can be measured reliably. Under IFRS, certain development expenditure arising in the year meets these criteria and has therefore
been capitalised. Under UK GAAP the Group has elected to expense all such expenditure as incurred. This results in an increase of £11 million in
intangible  assets  in  the  balance  sheet  at  30  June  2005.  This  adjustment  decreases  deferred  tax  assets  by  £3  million.

(vi) IAS  10 — ‘‘Events  after  the  Balance  Sheet  Date’’

Under UK GAAP, dividends declared after the balance sheet date, but before the date of signing the financial statements, are treated as adjusting
post-balance sheet events, and the associated dividend payable has been recorded as a liability within the year-end balance sheet. Under IAS 10
such  a  dividend  is  recorded  as  a  liability  in  the  accounting  period  in  which  it  is  approved.  This  resulted  in  the  removal  of  the  final  dividend  of
£93  million  declared  in  August  2005  in  respect  of  the  year  ended  30  June  2005  from  the  Group’s  balance  sheet.

(vii) IAS  7 — ‘‘Cash  Flow  Statements’’

Under IAS 7, the definition of cash and cash equivalents normally includes investments with a short maturity (less than three months) from the date
of acquisition, which are readily convertible to a known amount of cash with an insignificant risk of changes in value. The definition of short-term
deposits includes commercial paper and other term deposits with a maturity of more than three months from the date of acquisition. This resulted in
an IFRS reclassification in the balance sheet from ’Cash and cash equivalents’ to ’Short-term deposits’ of £140 million for items with a maturity of
more  than  three  months  at  the  date  of  acquisition.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

127

31. Explanation  of  transition  to  IFRS  (continued)

(viii) IAS  1 — ‘‘Presentation  of  Consolidated  Financial  Statements’’

Under IAS 1, all deferred tax balances must be classified as non-current assets or liabilities, which has led to a reclassification of deferred tax assets
previously  classified  within  current  assets  under  UK  GAAP.

In  addition,  £13  million  of  provisions,  disclosed  separately  under  UK  GAAP,  have  been  reclassified  to  current  liabilities.

128

31. Explanation  of  transition  to  IFRS  (continued)

Consolidated  IFRS  cash  flow  statement for  the  year  ended  30  June  2005

Notes

Cash  flows  from  operating  activities
Cash  generated  from  operations
Interest  received
Taxation  paid
Net  cash  from  operating  activities

Cash  flows  from  investing  activities
Dividends  received  from  joint  ventures  and  associates
Funding  to  joint  ventures  and  associates
Repayments  of  funding  from  joint  ventures  and  associates
Proceeds  from  the  sale  of  a  joint  venture
Purchase  of  property,  plant  and  equipment
Purchase  of  intangible  assets
Proceeds  from  the  sale  of  equity  investments
Decrease  (increase)  in  short-term  deposits
Net  cash  used  in  investing  activities

Cash  flows  from  financing  activities
Proceeds  from  issue  of  shares  held  in  ESOP
Purchase  of  own  shares  for  ESOP
Purchase  of  own  shares  for  cancellation
Interest  paid
Dividends  paid  to  shareholders
Net  cash  used  in  financing  activities

Effect  of  foreign  exchange  rate  movements

Net  increase  (decrease)  in  cash  and  cash  equivalents

As
reported
under
UK  GAAP*
£m

Cash  flow
statements
IAS  7
£m

(i)

978
28
(103)
903

12
(4)
8
14
(230)
—
1
164
(35)

4
(14)
(416)
(91)
(138)
(655)

—

213

(224)
(224)

1

(223)

Intangible
assets
IAS  38
£m

IFRS
adjustments
£m

IFRS
£m

(ii)

11

11

81
(92)

(11)

11
—
—
11

—
—
—
—
81
(92)
—
(224)
(235)

—
—
—
—
—
—

1

989
28
(103)
914

12
(4)
8
14
(149)
(92)
1
(60)
(270)

4
(14)
(416)
(91)
(138)
(655)

1

(223)

(10)

(i) IAS  7 — ‘‘Cash  Flow  Statements’’
Under  IAS  7,  only  deposits  maturing  within  three  months  of  deposit  are  normally  classified  as  ‘Cash  and  cash  equivalents’.  Investments  with
maturities of over three months have therefore been reclassified to ‘Short-term deposits’, resulting in a £224 million reduction in the effect of short-
term  deposits  on  the  movement  in  cash  and  cash  equivalents.

(ii) IAS  38 — ‘‘Intangible  Assets’’
The  Group’s  £81  million  expenditure  on  software  and  development  during  the  year  has  been  reclassified  from  purchase  of  property,  plant  and
equipment to purchase of intangible assets. In addition, certain cash flows relating to smartcard development of £11 million have been reclassified
from  cash  generated  from  operations  to  the  purchase  of  intangible  assets.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

129

32. Summary  of  differences  between  IFRS  and  US  GAAP

(i) Differences  giving  rise  to  accounting  adjustments

The  Group’s  accounts  are  prepared  in  accordance  with  IFRS,  which  differs  in  certain  respects  from  US  GAAP.

The following is a summary of the significant adjustments to operating income, net income, shareholders’ equity and certain other balance sheet
items  required  when  reconciling  such  amounts  recorded  in  the  accounts  to  the  corresponding  amounts  in  accordance  with  US  GAAP.

Operating  income:
Operating  profit  under  IFRS
Adjustments:

Employee  stock-based  compensation(2)
Derivative  accounting(3)
Capitalised  interest(4)

Operating  income  under  US  GAAP

Net  income:
Profit  for  the  year  under  IFRS
Adjustments:
Goodwill(1)
Employee  stock-based  compensation(2)
Derivative  accounting(3)
Capitalised  interest(4)
Pre-consolidation  results(5)
Deferred  taxation  on  US  GAAP  adjustments(6)

Net  income  under  US  GAAP

Basic  earnings  per  share  under  US  GAAP(8)

Diluted  earnings  per  share  under  US  GAAP(8)

Year  ended  30  June
2006
£m

2005
£m
(Except  per  share  data)

877

1
(2)
(3)
873

551

—
1
(8)
4
(2)
5
551

822

20
—
(2)
840

578

(23)
20
(2)
11
—
(7)
577

30.2p

30.1p

30.2p

30.1p

130

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

Shareholders’  equity:
Capital  and  reserves  under  IFRS
Adjustments:
Goodwill(1)
Employee  stock-based  compensation(2)
Capitalised  interest(4)
Deferred  taxation(6)

Shareholders’  equity  under  US  GAAP

Total  assets:
Under  IFRS
Adjustments:
Goodwill(1)
Capitalised  interest(4)
Deferred  taxation(6)
Debt  issue  costs(7)

Under  US  GAAP

Total  liabilities:
Under  IFRS
Adjustments:

Employee  stock-based  compensation(2)
Debt  issue  costs(7)

Under  US  GAAP

Notes

(1) Goodwill

As  at  30  June
2006
£m

2005
£m

121

187

616
7
24
(9)
759

616
5
20
(10)
818

3,773

2,456

616
24
(9)
15
4,419

616
20
(10)
—
3,082

3,652

2,269

(7)
15
3,660

(5)
—
2,264

Under  IFRS,  for  those  business  combinations  that  occurred  prior  to  the  IFRS  Transition  Date,  goodwill  has  been  included  at  its  deemed  cost,  as
permitted by IFRS 1 ‘‘First-time Adoption of International Financial Reporting Standards’’. Deemed cost represents the carrying value of the goodwill
under the Group’s UK GAAP accounting policies on the IFRS Transition Date. Goodwill is stated at cost (or deemed cost) less any impairment losses
and  is  tested  at  least  annually  for  impairment.

Under US GAAP, the Group adopted SFAS No. 142 ‘‘Goodwill and Other Intangible Assets’’ (‘‘SFAS No. 142’’) from 1 July 2002. As is the case under
IFRS, SFAS No. 142 does not presume that goodwill is a wasting asset that should be amortised on a straight-line basis over its estimated useful life;
instead,  it  must  be  tested  for  impairment  on  an  annual  basis  and  whenever  indicators  of  impairment  arise.  Upon  adoption  of  SFAS  No.  142,  the
Group  ceased  the  amortisation  of  goodwill  with  a  net  carrying  value  of  £1,084  million.

For  US  GAAP  reporting  purposes,  the  latest  annual  impairment  test  was  completed  during  the  current  year.  The  fair  value  measurements  were
compared  to  the  carrying  amounts  of  each  reporting  unit  and  it  was  determined  that  goodwill  was  not  impaired.

Subsidiaries

Sky  Television  Limited

Goodwill of £492 million arising on the acquisition of Sky Television Limited on 3 November 1990 was being amortised under US GAAP on a straight-
line basis over 40 years. From 1 July 2002, no further amortisation has been recorded under US GAAP following the adoption of SFAS No. 142. The
goodwill balance under US GAAP at that date was £309 million. Prior to the adoption of IFRS, under UK GAAP, the goodwill arising on the acquisition
of Sky Television Limited was eliminated against reserves. Goodwill written off to reserves under UK GAAP is not reinstated on transition to IFRS, as
required  by  IFRS  1,  leading  to  an  increase  in  total  assets  under  US  GAAP  compared  to  IFRS  of  £309  million.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

131

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

BiB

The Group completed the acquisition of a 67.5% interest in BiB during fiscal 2001. Under IFRS, the goodwill arising on the acquisition has been
included at its deemed cost of £302 million, representing its carrying value under UK GAAP at the IFRS Transition Date. Under US GAAP, the goodwill
arising on acquisition was £664 million. No amortisation has been charged from 1 July 2002 following the adoption of SFAS No. 142. The goodwill
balance  under  US  GAAP  at  that  date  was  £560  million.

During fiscal 2003, under US GAAP, the Group recognised a deferred tax asset of £24 million in respect of BiB tax losses carried forward. The tax
benefits of BiB’s tax losses carried forward that were not recognised at the acquisition date of £21 million were applied to reduce goodwill relating
to the acquisition. This reduced the goodwill balance under US GAAP to £539 million, resulting in a goodwill balance which is currently £237 million
higher  than  that  under  IFRS.

SIG

The Group completed the acquisition of SIG on 12 July 2000. Under IFRS, the goodwill arising on the acquisition has been included at its deemed
cost at the IFRS Transition Date of £112 million. Under US GAAP, goodwill of £272 million was being amortised on a straight-line basis over seven
years. From 1 July 2002, no further amortisation has been recorded following the adoption of SFAS No. 142. The goodwill balance under US GAAP at
that  date  was  £189  million.

During fiscal 2003, under US GAAP, the Group recorded an impairment charge of £5 million against goodwill which arose on the acquisition of BSkyB
Sports  Holdings  Limited  (formerly  Opta  Index  Limited),  a  subsidiary  of  SIG.  This  reduced  the  goodwill  balance  under  US  GAAP  to  £184  million,
resulting  in  a  goodwill  balance  which  is  currently  £72  million  higher  than  that  under  IFRS.

In  addition,  there  is  £3  million  of  goodwill  under  IFRS,  which  has  a  carrying  value  of  nil  under  US  GAAP,  which  has  arisen  on  certain  other
acquisitions.

Joint  ventures

On 1 November 2004, the Group sold its 49.5% investment in GSB, realising a profit on disposal under IFRS of £9 million. This was included as an
item below operating profit. Prior to the adoption of IFRS, under UK GAAP, the goodwill arising on the acquisition of an additional 9.5% interest in
GSB in March 1998 was eliminated against reserves. Goodwill written off to reserves under UK GAAP is not included in determining any subsequent
gain  or  loss  on  disposal  under  IFRS,  as  required  by  IFRS  1.  Under  US  GAAP,  the  carrying  value  of  the  goodwill  at  the  time  of  the  disposal  was
£23  million,  which  resulted  in  a  loss  on  disposal  of  £14  million.

Under US GAAP, £1 million of goodwill has arisen on the purchase of certain other joint ventures and associates. No amortisation charge is being
recognised.  Under  IFRS,  the  deemed  cost  of  this  goodwill  at  the  IFRS  Transition  Date  was  nil.

(2) Employee  stock-based  compensation

Under IFRS, the Group recognises an expense for all share options and awards based on fair values, measured at the date of grant using appropriate
option-pricing models, taking into account the terms and conditions upon which the awards are granted. The expense is recognised over the period
during which employees become unconditionally entitled to the awards, adjusted for the Group’s estimate of the number of awards which will lapse,
either  due  to  employees  leaving  the  Group  prior  to  vesting  or  due  to  non-market  based  performance  conditions  not  being  met.

Under US GAAP, prior to 1 July 2005, the Group accounted for the cost of options and awards in accordance with APB Opinion No. 25 ‘‘Accounting for
Stock Issued to Employees’’ (‘‘APB No. 25’’). For performance-related options deemed to be variable plans under APB No. 25, compensation expense
was measured as the difference between the quoted market price and the exercise price at the date when the number of shares that would vest and
the  exercise  price  was  known  (‘‘the  measurement  date’’);  the  cost  was  recognised  over  the  period  the  employee  performed  the  related  services.
Since the ultimate compensation was unknown until the performance conditions were satisfied, estimates of compensation expense were recorded
before the measurement date based on the quoted market price of the common shares at the intervening dates, in situations where it was probable
that the performance conditions would be attained. Options that vested conditional only on continued employment over the life of the options were
deemed to be fixed plans under APB No. 25, with the excess of the market price over the exercise price on the date of grant being charged against
income  over  the  vesting  period  of  the  options.

Under  US  GAAP,  following  the  adoption  of  SFAS  No.  123  (revised  2004)  ‘‘Share-Based  Payment’’  (‘‘SFAS  No.  123R’’),  from  1  July  2005,  the
accounting  for  share  options  and  awards  has  changed.  SFAS  No.  123R  requires  the  recognition  of  an  expense  for  all  share  options  and  awards
granted  to  employees,  based  on  the fair  value  at  the  grant  date  of  those  awards,  as  estimated  using  appropriate  option-pricing  models.

Under  IFRS,  in  accordance  with  the  transition  provisions  in  IFRS  1  and  IFRS  2  ‘‘Share-based  Payment’’,  an  expense  has  only  been  recognised  in
respect  of  options  and  awards  granted  after  7  November  2002,  that  had  not  vested  by  1  January  2005.  Under  US  GAAP,  the  Group  adopted
SFAS No. 123R using the modified prospective application transition method and was therefore required to recognise an expense in respect of the

132

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

portion of any requisite vesting period which had not been completed for all options and awards at 1 July 2005, regardless of the original date of
grant  of  those  awards.  Furthermore,  under  IFRS,  the  Group  is  required  to  recognise  compensation  cost  for  awards  with  graded  vesting  on  an
accelerated basis, as though each separately vesting portion of the award is a separate award. Under US GAAP, the Group is required to recognise
compensation cost under SFAS No. 123R using the attribution method that was used under SFAS No. 123 ‘‘Accounting for Stock-based Compensa-
tion’’ (‘‘SFAS No. 123’’). Under SFAS No. 123, the Group recognised compensation cost for such awards using a straight-line method, and is therefore
required to continue to follow that same recognition method for the unvested portion of these awards after adopting SFAS No. 123R. The extra US
GAAP charge for the year in respect of these differences amounts to £1 million, as the charge recognised was greater than that recognised during the
year under IFRS. The total tax benefit recognised under US GAAP relating to stock-based compensation was £8 million and the tax benefit recognised
in  respect  of  options  exercised  during  the  year  was  £3  million.

As the Group adopted SFAS No. 123R using the modified prospective application transition method, prior periods have not been restated. The effect
of adopting SFAS No. 123R was to reduce income before taxation for the year ended 30 June 2006 by £10 million, compared to that which would
have arisen if share options and awards had been accounted for in accordance with APB No. 25, to reduce net income for the year by £5 million, and
to  reduce  basic  and  diluted  earnings  per  share  by  0.3  pence.  Had  compensation  expense  for  share  options  been  determined  in  accordance  with
SFAS No. 123 for periods prior to 1 July 2005, the Group’s net income and earnings per share would have been reduced to the pro-forma amounts
shown  below:

Net  income  under  US  GAAP:

As  reported
Add:  APB  No.  25  stock-based  employee  compensation  expense  included  in  reported  net  income

Related  tax  effects

Deduct:  Total  stock-based  employee  compensation  expense  determined  under  fair  value  based  method  for  all  awards

Related  tax  effects

Pro-forma

Earnings  per  share  under  US  GAAP:

Basic — as  reported
Basic — pro-forma
Diluted — as  reported
Diluted — pro-forma

Year  ended
30  June
2005
£m

577
5
(1)
(31)
9
559

30.2p
29.3p
30.1p
29.2p

Under IFRS, employer’s National Insurance is accrued over the vesting period of the share options. Under US GAAP, EITF 00-16 ‘‘Recognition and
Measurement of Employer Payroll Taxes on Employee Stock-Based Compensation’’ requires the accrual for National Insurance to be recognised on
the date of the event triggering the measurement and payment of tax to the tax authority (i.e. the exercise date of the share options). The additional
US GAAP credit arising for the year amounts to £2 million (2005: £1 million), as the National Insurance paid was less than that accrued during the
year under IFRS. The cumulative balance sheet effect of this adjustment at 30 June 2006 was a decrease in the accrual under IFRS for employer’s
National  Insurance  of  £7  million  (2005:  £5  million).

(3) Derivative  accounting

Under  both  IFRS  and  US  GAAP,  the  Group  is  required  to  recognise  its  derivative  financial  instruments  on  the  balance  sheet  at  fair  value  from
inception of the contract, with changes in fair value being recognised in the income statement. The fair value of derivative instruments is determined
based  on  discounted  present  value  techniques.

Under US GAAP, a number of the Group’s cross-currency swaps which convert fixed US dollar interest payments into fixed sterling interest payments
were not designated as cash flow hedges until after their inception. Accordingly, the fair value of these swaps at the date of designation results in
hedge  ineffectiveness,  which  is  recorded  directly  in  the  income  statement.  Under  IFRS,  as  permitted  by  the  IFRS  1  transition  rules,  there  is  no
ineffectiveness  arising,  as  hedge  accounting  is  deemed  to  have  been  achieved  from  their  inception.

The estimated net amount of existing losses which are included in other comprehensive income (‘‘OCI’’) at 30 June 2006 that are expected to be
reclassified  into  earnings  within  the  next  twelve  months  is  £11  million,  net  of  tax  (2005:  £20  million).

During  the  current  year,  the  Group  recognised  a  loss  in  the  income  statement  of  £6  million  due  to  hedge  ineffectiveness  (2005: £5  million).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

133

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

(4) Capitalised  interest

Under IFRS, the capitalisation of interest is not required, and the Group expenses interest charges to the income statement in the period in which
they are incurred. Under US GAAP, interest charges on funds invested in the construction of major capital assets are required to be capitalised and
amortised  over  the  estimated  useful  life  of  the  assets  concerned.

Cumulative  capitalised  interest  on  assets  under  construction  (net  of  amortisation)  at  30  June  2006  amounted  to  £24  million  (2005:  £20  million).
During the year, interest of £7 million (2005: £13 million) was capitalised in respect of assets under construction, and amortisation of £3 million
(2005:  £2  million)  was  charged  in  respect  of  capitalised  interest  on  assets  in  use.

(5) Pre-consolidation  results

On 21 October 2005, the Group made a recommended cash offer for the entire issued and to be issued share capital of Easynet. On 6 January 2006,
the offer was declared unconditional in all respects, and this is considered to be the acquisition date. Under IFRS, the Group’s ownership interest in
Easynet  shares  up  until  the  date  of  acquisition  were  treated  as  an  available  for  sale  investment.

Under  US  GAAP,  the  Group  has  applied  the  requirements  of  Accounting  Principles  Board  Opinion  No.  18  ‘‘The  equity  method  of  accounting  for
investments  in  common  stock’’,  which  require  that  when  an  investment  previously  accounted  for  using  other  than  the  equity  method  becomes
qualified for consolidation, an investor’s retained earnings and results of operations should be adjusted retrospectively to adopt the equity method
for its ownership interest in previous periods. Accordingly, under US GAAP, the Group’s share of Easynet’s net loss for the period to 6 January 2006
of  £2  million  has  been  included  within  net  income.

(6) Deferred  taxation

Under  IFRS,  IAS  12  ‘‘Income  taxes’’  (‘‘IAS  12’’)  requires  that  deferred  tax  assets  and  liabilities  are  recognised  using  the  balance  sheet  liability
method, providing for temporary differences between the carrying value of assets and liabilities and their corresponding tax bases. A deferred tax
asset  is  only  recognised  to  the  extent  that  it  is  probable  that  future  taxable  profits  will  be  available  against  which  the  asset  can  be  utilised.  The
carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer probable that sufficient
taxable  profits  will  be  available  to  allow  all  or  part  of  the  asset  to  be  recovered.

Under US GAAP, SFAS No. 109 ‘‘Accounting for Income Taxes’’ (‘‘SFAS No. 109’’) requires that deferred income taxes reflect the net tax effects of
temporary differences (differences between the carrying value of assets and liabilities and their corresponding tax bases). A valuation allowance is
recorded  when  it  is  more  likely  than  not  that  some  or  all  of  a  deferred  tax  asset  will  not  be  realised.

The  net  deferred  tax  asset  recognised  under  IFRS  and  US  GAAP  primarily  differs  in  respect  of  deferred  tax  on  IFRS  to  US  GAAP  adjustments.

A  further  difference  arises  in  relation  to  the  recognition  of  deferred  tax  assets  in  respect  of  employee  stock-based  compensation  expense.  Under
IFRS,  the  deferred  tax  asset  is  based  on  the  compensation  expense  recognised  in  the  income  statement,  but  is  adjusted  to  reflect  the  Group’s
estimate of the actual future tax deduction which will arise, based on the Group’s share price at the balance sheet date. Under US GAAP, the deferred
tax asset is also based on the compensation expense recognised in the income statement, however SFAS No. 123R requires that no consideration is
given  to  the  Group’s  share  price  at  the  balance  sheet  date  in  either  measuring  the  gross  asset  or  any  valuation  allowance  required.

Under  IFRS,  at  30  June  2006,  there  is  a  deferred  tax  asset  of  £100  million  (2005:  £105  million).

134

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

The  net  deferred  tax  asset  under  US  GAAP  comprises  the  following:

Accelerated  capital  allowances
Tax  losses  carried  forward(i)
Fixed  asset  investments(ii)
Short-term  timing  differences
Share-based  payment  timing  differences
Financial  instrument  timing  differences(iii)
Foreign  exchange  timing  differences
Other

Deferred  tax  asset
30  June  2006
Valuation
allowance(iv)
£m

Deferred  tax  asset
30  June  2005
Valuation
allowance(iv)
£m

Net
Asset
£m

Gross
asset
£m

(19)
(244)
(354)
—
—
—
—
—
(617)

26
33
—
2
12
43
(21)
(4)
91

30
146
354
4
7
29
(23)
(4)
543

(16)
(78)
(354)
—
—
—
—
—
(448)

Gross
asset
£m

45
277
354
2
12
43
(21)
(4)
708

Net
asset
£m

14
68
—
4
7
29
(23)
(4)
95

(i)

At 30 June 2006, there is a valuation allowance of £169 million (2005: £64 million) against a deferred tax asset in respect of overseas trading
losses, including £64 million (2005: £64 million) with respect to the Group’s German holding companies of KirchPayTV, on the basis that these
temporary differences are not more likely than not to be realised. There is also a valuation allowance of £75 million (2005: £14 million) against
a  deferred  tax  asset  arising  from  UK  losses  in  the  Group.  These  losses  can  be  offset  only  against  taxable  profits  generated  in  the  entities
concerned.  There  is  currently  insufficient  evidence  to  support  recognition  of  a  deferred  tax  asset  relating  to  these  losses.  The  losses  are
available  to  be  carried  forward  indefinitely  under  current  law.  Under  US  GAAP,  the  subsequent  recognition  of  tax  benefits  relating  to  the
deferred tax asset of £75 million (2005: £14 million) arising from UK losses in the Group will be allocated to reduce goodwill, then intangible
assets  arising  on  previously  acquired  entities.

(ii) At 30 June 2006, there is a valuation allowance of £330 million (2005: £330 million) against a deferred tax asset in respect of potential capital
losses related to the Group’s holding of KirchPayTV on the basis that these temporary differences are not more likely than not to be realised.
There is also a valuation allowance of £24 million (2005: £24 million) against a deferred tax asset in respect of realised and unrealised capital
losses  in  respect  of  football  club  and  other  investments,  on  the  basis  that  it  is  more  likely  than  not  that  they  will  not  be  realised.

(iii) During  the  current  year,  the  deferred  tax  asset  relating  to  financial  instruments increased  by  £14  million  (2005:  increased  by  £3  million)

through  OCI.

(iv) The  current  period  charge  to  the  income  statement  in  respect  of  these  valuation  allowances  was  £3  million  (2005:  credit  of £3  million).

The  US  GAAP  tax  charge,  which  relates  wholly  to  UK  corporation  tax  on  continuing  operations,  comprises:

UK  corporation  tax  rate
Permanent  differences
Loss  on  disposals  of  investments,  net
Joint  venture  profits
Valuation  allowance
Credits  relating  to  prior  periods
Other
US  GAAP  income  tax  charge

(7) Debt  issue  costs

Year  ended
30  June

2006
%

30.0
1.7
—
(0.2)
0.4
(0.8)
(0.6)
30.5

2005
%

30.0
(0.2)
0.5
(0.1)
0.2
(3.1)
(0.1)
27.2

Under  IFRS,  borrowings  are  recorded  at  the  proceeds  received,  net  of  direct  issue  costs.

Under  US  GAAP,  the  Group  has  applied  the  requirements  of  Accounting  Principles  Board  Opinion  No.  21  ‘‘Interest  on  Receivables  and  Payables’’,
which  require  that  direct  issue  costs  should  be  reported  in  the  balance  sheet  as  deferred  charges,  within  assets.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

135

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

(8) Per  share  data

The  equivalent  earnings  per American  Depositary  Share  (‘‘ADS’’) outstanding  is  as  follows:

Basic  earnings  per  ADS  under  US  GAAP
Diluted  earnings  per  ADS  under  US  GAAP

(9) Consolidated  Balance  Sheets

Year  ended  30  June
2005
2006

120.8p
120.4p

120.8p
120.4p

Under IFRS, deferred tax assets are classified within ‘‘non-current assets’’, as required by IAS 1. Under US GAAP, deferred tax assets are classified
within  ‘‘other  current  assets’’  or  ‘‘other  non-current  assets’’.

Under IFRS, a merger reserve is included as part of capital and reserves, relating to the amount by which the fair value of the BSkyB shares issued on
acquisition of SIG and the remaining 19.9% of BiB exceeded their nominal value (for further details see note 24). Under US GAAP, this amount is
recorded  within  additional-paid-in-capital.

Under IFRS, a special reserve is included as part of capital and reserves (for further details see note 24). Under US GAAP, the balance held in the
special  reserve  is  recorded  within  additional-paid-in-capital.

Under IFRS, a capital redemption reserve is included as part of capital and reserves (for further details see note 24). Under US GAAP, the balance
held  in  the  capital  redemption  reserve  is  recorded  within  additional-paid-in-capital.

(ii) Additional  US  GAAP  Disclosures

(a) Adoption  of  new  standards

SFAS  No.  154  ‘‘Accounting  Changes  and  Error  Corrections’’

In  May  2005,  the  Financial  Accounting  Standards  Board  (‘‘FASB’’)  issued  SFAS  No.  154  ‘‘Accounting  Changes  and  Error  Corrections’’
(‘‘SFAS  No.  154’’).  This  standard  replaces  APB  Opinion  No.  20  ‘‘Accounting  Changes’’  and  SFAS  No.  3  ‘‘Reporting  Accounting  Changes  in  Interim
financial  statements’’.  SFAS  No.  154  requires  retrospective  application  to  prior  periods’  financial  statements  of  changes  in  accounting  principle,
unless it is impracticable to determine either the period-specific effects or the cumulative effect of the change. The standard is effective for financial
statements  with  fiscal  years  beginning  after  15  December  2005  and  will  therefore  be  adopted  by  the  Group  from  1  July  2006.  The  adoption  of
SFAS  No.  154  is  not  expected  to  have  a  material  impact  on  the  Group  results  of  operations  or  its  financial  position.

SFAS  No.  155  ‘‘Accounting  for  Certain  Hybrid  Financial  Instruments’’

In February 2006, the FASB issued SFAS No. 155 ‘‘Accounting for Certain Hybrid Financial Instruments’’ (‘‘SFAS No. 155’’). This standard simplifies
the accounting for certain hybrid financial instruments, eliminates certain interim guidance relating to securitised financial assets, and eliminates
certain restrictions on qualifying special-purpose entities. The standard is effective for all financial instruments acquired or issued in any fiscal year
beginning after 15 September 2006, and will therefore be adopted by the Group from 1 July 2007. The adoption of SFAS No. 155 is not expected to
have  a  material  impact  on  the  Group  results  of  operations  or  its  financial  position.

SFAS  No.  156  ‘‘Accounting  for  Servicing  of  Financial  Assets’’

In  March  2006,  the  FASB  issued  SFAS  No.  156  ‘‘Accounting  for  Servicing  of  Financial  Assets’’  (‘‘SFAS  No.  156’’).  This  standard  addresses  the
recognition of separately recognised servicing assets and liabilities arising each time an entity undertakes an obligation to service a financial asset.
The  standard  is  effective  for  fiscal  years  beginning  after  15  September  2006,  and  will  therefore  be  adopted  by  the  Group  from  1  July  2007.  The
adoption  of  SFAS  No.  156  is  not  expected  to  have  a  material  impact  on  the  Group  results  of  operations  or  its  financial  position.

FASB  Interpretation  No.  48  ‘‘Accounting  for  Uncertainty  in  Income  Taxes’’

In June 2006, the FASB issued FASB Interpretation No. 48 ‘‘Accounting for Uncertainty in Income Taxes’’ (‘‘FIN 48’’), which clarifies the accounting for
uncertainty in tax positions. The evaluation of a tax position under FIN 48 is a two-step process. The first step is recognition: tax positions taken or
expected  to  be  taken  in  a  tax  return  should  be  recognised  only  if  those  positions  are  more  likely  than  not  of  being  sustained  upon  examination,
based on the technical merits of the position. In evaluating whether a tax position has met the more likely than not recognition threshold, it should
be  presumed  that  the  position  will  be  examined  by  the  relevant  taxing  authority  that  would  have  full  knowledge  of  all  relevant  information.  The
second  step  is  measurement:  tax  positions  that  meet  the  recognition  criteria  are  measured  at  the  largest  amount  of  benefit  that  is  greater  than
50  percent  likely  of  being  recognised  upon  ultimate  settlement.

136

32. Summary  of  differences  between  IFRS  and  US  GAAP  (continued)

FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. FIN 48
is  effective  for  fiscal  years  beginning  after  15  December  2006  and  is  therefore  effective  for  the  Group  from  1  July  2007.  The  Group  is  currently
assessing  FIN  48  and  has  not  yet  determined  the  impact  that  the  adoption  of  this  interpretation  will  have  on  its  financial  position  or  results  of
operations.

33. Guarantor  statements

From  time  to  time  the  Company  may  issue  debt  securities  that  are  registered  with  the  Securities  and  Exchange  Commission,  and  which  are
guaranteed, on a full and unconditional basis, by certain of the Company’s subsidiaries. Currently, two of the Company’s subsidiaries, British Sky
Broadcasting Limited (‘‘BSkyB Limited’’) and Sky Subscribers Services Limited (‘‘SSSL’’), are joint and several guarantors of the Company’s registered
debt  securities.  In  October  1996,  the  Company  issued  US$300  million  of  7.300%  Guaranteed  Notes  repayable  in  October  2006,  and  in  February
1999 US$600 million of 6.875% Guaranteed Notes repayable in February 2009. In July 1999, the Company issued US$650 million and £100 million
of  bonds  repayable  in  July  2009  at  rates  of  8.200%  and  7.750%  respectively.

Supplemental  condensed  consolidating  financial  information  for  the  guarantors  is  presented  below  prepared  in  accordance  with  the  Group’s
accounting policies applied in the year ended 30 June 2006, except to the extent that investments in subsidiaries have been accounted for by the
equity  method  and  push  down  accounting  has  been  applied  for  subsidiaries  as  required  by  the  SEC.  The  Group’s  accounting  policies  are  in
accordance  with  IFRS.  This  supplemental  financial  information  should  be  read  in  conjunction  with  the  consolidated  financial  statements.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

137

33. Guarantor  statements  (continued)
Supplemental  condensed  consolidating  balance  sheet as  at  30  June  2006(2)

Non-current  assets
Goodwill
Intangible  assets
Property,  plant  and  equipment
Investments  in  subsidiary  undertakings  under  the  equity  method
Investments  in  joint  ventures  and  associates
Available  for  sale  investments
Deferred  tax  assets
Derivative  financial  assets

Current  assets
Inventories
Trade  and  other  receivables
Short-term  deposits
Cash  and  cash  equivalents
Derivative  financial  assets

Total  assets

Current  liabilities
Borrowings
Trade  and  other  payables
Current  tax  liabilities
Provisions
Derivative  financial  liabilities

Non-current  liabilities
Borrowings
Other  payables
Provisions
Derivative  financial  liabilities

Total  liabilities

Shareholders’  equity

(3)
British  Sky
Broadcasting
Group  plc
£m

(1)(3)
Guarantor
Subsidiaries
£m

Non-Guarantor
Subsidiaries
£m

Consolidation
adjustments
£m

BSkyB
Group  and
subsidiaries
£m

—
—
23
929
—
1
40
76
1,069

—
1,431
—
—
1
1,432

2,501

162
1,205
—
—
28
1,395

776
—
—
209
985

—
181
354
409
—
26
17
—
987

277
2,393
297
785
6
3,758

4,745

—
3,406
68
1
21
3,496

266
15
7
—
288

2,380

3,784

623
37
133
319
28
—
43
—
1,183

47
2,884
350
31
—
3,312

4,495

1
2,945
—
5
—
2,951

1,103
15
12
76
1,206

4,157

—
—
9
(1,657)
—
(25)
—
(76)
(1,749)

—
(6,219)
—
—
—
(6,219)

(7,968)

—
(6,309)
—
—
—
(6,309)

(320)
36
—
(76)
(360)

(6,669)

121

961

338

(1,299)

623
218
519
—
28
2
100
—
1,490

324
489
647
816
7
2,283

3,773

163
1,247
68
6
49
1,533

1,825
66
19
209
2,119

3,652

121

Total  liabilities  and  shareholders’  equity

2,501

4,745

4,495

(7,968)

3,773

Reconciliation  to  US  GAAP:
Shareholders’  equity  under  IFRS
Adjustments:
Goodwill
Employee  stock-based  compensation
Capitalised  interest
Deferred  taxation

Capital  and  reserves  under  US  GAAP

121

616
7
24
(9)
759

961

—
7
24
(9)
983

338

616
—
—
—
954

(1,299)

(616)
(7)
(24)
9
(1,937)

121

616
7
24
(9)
759

See  notes  to  supplemental  guarantor  statements

138

33. Guarantor  statements  (continued)

Supplemental  condensed  consolidating  balance  sheet as  at  30  June  2005(2)

Non-current  assets
Goodwill
Intangible  assets
Property,  plant  and  equipment
Investments  in  subsidiary  undertakings  under  the  equity  method
Investments  in  joint  ventures  and  associates
Available  for  sale  investments
Deferred  tax  assets
Derivative  financial  assets

Current  assets
Inventories
Trade  and  other  receivables
Short-term  deposits
Cash  and  cash  equivalents
Derivative  financial  assets

Total  assets

Current  liabilities
Trade  and  other  payables
Current  tax  liabilities
Provisions
Derivative  financial  liabilities

Non-current  liabilities
Borrowings
Other  payables
Derivative  financial  liabilities

Total  liabilities

Shareholders’  equity

(3)
British  Sky
Broadcasting
Group  plc
£m

(1)(3)
Guarantor
Subsidiaries
£m

Non-Guarantor
Subsidiaries
£m

Consolidation
adjustments
£m

BSkyB
Group  and
subsidiaries
£m

—
—
24
1,396
—
1
70
9
1,500

—
719
—
26
—
745

2,245

971
—
—
—
971

975
—
112
1,087

2,058

—
191
291
378
—
33
35
—
928

292
1,317
—
354
14
1,977

2,905

2,070
100
11
6
2,187

72
25
—
97

417
11
11
45
23
—
—
—
507

29
1,473
194
123
—
1,819

2,326

1,304
—
2
—
1,306

33
—
—
33

—
—
9
(1,819)
—
(32)
—
—
(1,842)

—
(3,178)
—
—
—
(3,178)

(5,020)

(3,314)
—
—
—
(3,314)

(98)
—
—
(98)

2,284

1,339

(3,412)

417
202
335
—
23
2
105
9
1,093

321
331
194
503
14
1,363

2,456

1,031
100
13
6
1,150

982
25
112
1,119

2,269

187

621

987

(1,608)

187

Total  liabilities  and  shareholders’  equity

2,245

2,905

2,326

(5,020)

2,456

Reconciliation  to  US  GAAP:
Shareholders’  equity  under  IFRS
Adjustments:
Goodwill
Employee  stock-based  compensation
Capitalised  interest
Deferred  taxation

Capital  and  reserves  under  US  GAAP

187

616
5
20
(10)
818

621

—
5
20
(10)
636

987

(1,608)

616
—
—
—
1,603

(616)
(5)
(20)
10
(2,239)

187

616
5
20
(10)
818

See  notes  to  supplemental  guarantor  statements

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

139

33. Guarantor  statements  (continued)

Supplemental  condensed  consolidating  statement  of  operations for  the  year  ended  30  June  2006(2)

Revenue
Operating  expense
Operating  profit

Share  of  results  of  joint  ventures  and  associates 
Share  of  (losses)  profits  of  subsidiary  undertakings
Investment  income
Finance  costs
Profit  on  disposal  of  investment
Profit  before  tax

Taxation
Profit  for  the  year

Reconciliation  to  US  GAAP:
Profit  for  the  period  under  IFRS
Adjustments:

Employee  stock  based  compensation
Derivative  accounting
Capitalised  interest
Pre-consolidation  results
Deferred  taxation

Net  income  under  US  GAAP

See  notes  to  supplemental  guarantor  statements

(3)
British  Sky
Broadcasting
Group  plc
£m

118
(1)
117

—
(458)
1,015
(88)
—
586

(35)
551

551

1
(8)
4
(2)
5
551

(1)(3)
Guarantor
Subsidiaries
£m

4,206
(3,494)
712

—
—
56
(112)
2
658

(152)
506

506

1
(2)
4
—
3
512

Non-Guarantor
Subsidiaries
£m

Consolidation
adjustments
£m

915
(877)
38

12
262
87
(93)
—
306

(60)
246

246

—
—
—
(2)
—
244

(1,091)
1,101
10

—
196
(1,106)
150
(2)
(752)

—
(752)

(752)

(1)
2
(4)
2
(3)
(756)

BSkyB
Group  and
subsidiaries
£m

4,148
(3,271)
877

12
—
52
(143)
—
798

(247)
551

551

1
(8)
4
(2)
5
551

140

33. Guarantor  statements  (continued)

Supplemental  condensed  consolidating  statement  of  operations for  the  year  ended  30  June  2005(2)

Revenue
Operating  expense
Operating  profit

Share  of  results  of  joint  ventures  and  associates
Share  of  (losses)  profits  of  subsidiary  undertakings
Investment  income
Finance  costs
Amounts  written  back  to  equity  investments
Profit  on  disposal  of  joint  venture
Profit  before  tax

Taxation
Profit  for  the  year

Reconciliation  to  US  GAAP:
Profit  for  the  period  under  IFRS
Adjustments:
Goodwill
Employee  stock-based  compensation
Derivative  accounting
Capitalised  interest
Deferred  taxation

Net  income  under  US  GAAP

See  notes  to  supplemental  guarantor  statements

(3)
British  Sky
Broadcasting
Group  plc
£m

116
(1)
115

—
(247)
829
(84)
—
—
613

(35)
578

578

(23)
20
(2)
11
(7)
577

(1)(3)
Guarantor
Subsidiaries
£m

3,977
(3,327)
650

—
46
74
(55)
130
—
845

(157)
688

688

—
20
—
11
(7)
712

Non-Guarantor
Subsidiaries
£m

Consolidation
adjustments
£m

606
(557)
49

14
44
210
(14)
—
9
312

(17)
295

295

(23)
—
—
—
—
272

(857)
865
8

—
157
(1,084)
66
(130)
—
(983)

—
(983)

(983)

23
(20)
—
(11)
7
(984)

BSkyB
Group  and
subsidiaries
£m

3,842
(3,020)
822

14
—
29
(87)
—
9
787

(209)
578

578

(23)
20
(2)
11
(7)
577

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

141

33. Guarantor  statements  (continued)

Supplemental  condensed  consolidating  statements  of  cash  flow for  the  year  ended  30  June  2006(2)

Cash  flows  from  operating  activities
Cash  generated  from  operations
Interest  received
Taxation  paid
Net  cash  from  operating  activities

Cash  flows  from  investing  activities
Dividends  received  from  joint  ventures  and  associates
Funding  to  joint  ventures  and  associates
Repayments  of  funding  from  joint  ventures  and  associates
Purchase  of  property,  plant  and  equipment
Purchase  of  intangible  assets
Increase  in  short-term  deposits
Purchase  of  subsidiary,  net  of  cash  and  cash  equivalents  purchased
Net  cash  used  in  investing  activities

Cash  flows  from  financing  activities
Proceeds  from  issue  of  guaranteed  notes
Proceeds  from  disposal  of  shares  in  ESOP
Purchase  of  own  shares  for  ESOP
Purchase  of  own  shares  for  cancellation
Interest  paid
Dividends  paid  to  shareholders
Loans  from  (to)  Group  companies
Net  cash  from  financing  activities

Effect  of  foreign  exchange  rate  movements
Net  (decrease)  increase  in  cash  and  cash  equivalents

Cash  and  cash  equivalents  at  the  beginning  of  the  year
Cash  and  cash  equivalents  at  the  end  of  the  year

See  notes  to  supplemental  guarantor  statements

British  Sky
Broadcasting
Group  plc
£m

(1)
Guarantor
Subsidiaries
£m

Non-
Guarantor
Subsidiaries
£m

Consolidation
adjustments
£m

BSkyB
Group  and
subsidiaries
£m

32
—
—
32

—
—
—
—
—
—
—
—

—
13
—
(406)
—
—
335
(58)

—
(26)

26
—

747
31
(172)
606

—
—
—
(135)
(38)
(297)
—
(470)

—
—
(17)
(2)
(101)
(191)
605
294

1
431

354
785

132
12
—
144

7
(3)
1
(34)
(5)
(156)
(209)
(399)

1,014
—
—
—
(4)
—
(847)
163

—
(92)

123
31

93
—
—
93

—
—
—
—
—
—
—
—

—
—
—
—
—
—
(93)
(93)

—
—

—
—

1,004
43
(172)
875

7
(3)
1
(169)
(43)
(453)
(209)
(869)

1,014
13
(17)
(408)
(105)
(191)
—
306

1
313

503
816

142

33. Guarantor  statements  (continued)

Supplemental  condensed  consolidating  statements  of  cash  flow for  the  year  ended  30  June  2005(2)

British  Sky
Broadcasting
Group  plc
£m

(1)
Guarantor
Subsidiaries
£m

Non-
Guarantor
Subsidiaries
£m

Consolidation
Adjustments
£m

BSkyB
Group  and
subsidiaries
£m

Cash  flows  from  operating  activities
Cash  generated  from  operations
Interest  received
Taxation  paid
Net  cash  from  operating  activities

Cash  flows  from  investing  activities
Dividends  received  from  joint  ventures  and  associates
Funding  to  joint  ventures  and  associates
Repayments  of  funding  from  joint  ventures  and  associates
Proceeds  from  the  sale  of  a  joint  venture
Purchase  of  property,  plant  and  equipment
Purchase  of  intangible  assets
Proceeds  from  the  sale  of  equity  investments
Decrease  (increase)  in  short-term  deposits
Net  cash  used  in  investing  activities

Cash  flows  from  financing  activities
Proceeds  from  disposal  of  shares  in  ESOP
Purchase  of  own  shares  for  ESOP
Purchase  of  own  shares  for  cancellation
Interest  paid
Dividends  paid  to  shareholders
Loans  (to)  from  Group  companies
Net  cash  (used  in)  from  financing  activities

Effect  of  foreign  exchange  rate  movements
Net  (decrease)  increase  in  cash  and  cash  equivalents

Cash  and  cash  equivalents  at  the  beginning  of  the  year
Cash  and  cash  equivalents  at  the  end  of  the  year

See  notes  to  supplemental  guarantor  statements

114
4
—
118

—
—
—
—
—
—
—
—
—

4
—
(57)
—
(75)
(10)
(138)

—
(20)

46
26

795
18
(103)
710

—
—
—
—
(135)
(87)
—
134
(88)

—
(14)
(359)
(91)
(63)
(196)
(723)

1
(100)

454
354

72
6
—
78

12
(4)
8
14
(14)
(5)
1
(194)
(182)

—
—
—
—
—
214
214

—
110

13
123

8
—
—
8

—
—
—
—
—
—
—
—
—

—
—
—
—
—
(8)
(8)

—
—

—
—

989
28
(103)
914

12
(4)
8
14
(149)
(92)
1
(60)
(270)

4
(14)
(416)
(91)
(138)
—
(655)

1
(10)

513
503

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

143

33. Guarantor  statements  (continued)

Notes  to  supplemental  guarantor  statements

(1) The  Guarantors  are:

BSkyB  Limited

SSSL

Operates one of the leading pay-television broadcasting services in the UK and Ireland. The company’s
principal activities consist of the operation and distribution of 30 wholly-owned television channels in
digital  across  various  genres,  including  movies,  sports,  news,  arts  and  general  entertainment.  In
addition, the company currently markets to DTH viewers channels owned and broadcast by third parties.

Provides  support  services  (including  conditional  access  and  subscriber  management)  and  acts  as  an
agent for the DTH pay television business of its fellow subsidiary undertaking, BSkyB Limited. SSSL also
provides  similar  services  to  another  fellow  subsidiary  undertaking  and  to  third  party  broadcasters.

(2) Certain  reclassifications  were  made  to  conform  all  of  the  financial  information  to  the  financial  presentation  of  the  Group.  The  principal

consolidation  adjustments  relate  to  investments  in  subsidiaries  and  intercompany  balances.

(3) Investments  in  Group  subsidiaries  are  accounted  for  by  their  parent  company  under  the  equity  method  of  accounting  for  the  purposes  of  the
supplemental combining presentation only. Under the equity method, earnings of subsidiary undertakings are reflected in the parent company’s
investment  account  and  earnings.

Separate  financial  statements  of  the  subsidiary  guarantors  are  not  included  herein  because  the  Company  has  determined  that  such  financial
statements  are  not  material  to  investors.

144

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements

Company  Income  Statement for  the  year  ended  30  June  2006

Revenue
Operating  expense
Operating  profit

Dividend  income  from  subsidiaries
Investment  income
Finance  costs
Profit  before  tax

Taxation
Profit  for  the  year

Statement  of  Recognised  Income  and  Expenses  for  the  Company for  the  year  ended  30  June  2006

Profit  for  the  year

Net  (expense)  income recognised  directly  in  equity
Cash  flow  hedges
Tax  on  cash  flow  hedges

Less  amounts  reported  in  profit  for  the  year
Losses on  cash  flow  hedges
Tax  on  cash  flow  hedges

Net losses not  recognised  in  profit  for  the  year

Total  recognised  income  and  expense  for  the  year

Notes

B
B
C

D

2006
£m

118
(1)
117

950
65
(88)
1,044

(35)
1,009

2005
£m

116
(1)
115

770
59
(84)
860

(35)
825

2006
£m

1,009

2005
£m

825

(75)
23
(52)

61
(18)
43

(9)

(22)
7
(15)

(11)
3
(8)

(23)

1,000

802

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

145

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

Company  Balance  Sheet as  at  30  June  2006

Non-current  assets
Property,  plant  and  equipment
Investment  property
Investments  in  subsidiaries
Available  for  sale  investments
Deferred  tax  assets
Derivative  financial  assets

Current  assets
Other  receivables
Cash  and  cash  equivalents
Derivative  financial  assets

Total  assets

Current  liabilities
Borrowings
Other  payables
Derivative  financial  liabilities

Non-current  liabilities
Borrowings
Derivative  financial  liabilities

Total  liabilities

Shareholders’  equity

Total  liabilities  and  shareholders’  equity

Notes

2006
£m

2005
£m

E
E
F
G
H
L

I

L

J
K
L

J
L

1
22
4,777
1
40
76
4,917

1,431
—
1
1,432

6,349

162
1,205
28
1,395

776
209
985

1
23
4,777
1
70
9
4,881

719
26
—
745

5,626

—
971
—
971

975
112
1,087

2,380

2,058

M

3,969

3,568

6,349

5,626

These  financial  statements  have  been  approved  by  the  Board  of  Directors  on  27  July  2006  and  were  signed  on  its  behalf  by:

James  Murdoch
Chief  Executive  Officer

Jeremy  Darroch
Chief  Financial  Officer

146

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

Company  Cash  Flow  Statement for  the  year  ended  30  June  2006

Cash  flows  from  operating  activities
Cash  generated  from  operations
Interest  received
Net  cash  from  operating  activities

Cash  flows  from  financing  activities
Proceeds  from  the  exercise  of  share  options
Purchase  of  own  shares  for  cancellation
Borrowing  from  (loan  to)  subsidiaries
Dividends  paid  to  shareholders
Net  cash  used  in  financing  activities

Net  decrease  in  cash  and  cash  equivalents

Cash  and  cash  equivalents  the  beginning  of  the  year

Cash  and  cash  equivalents  at  the  end  of  the  year

Notes

N

2006
£m

32
—
32

13
(406)
335
—
(58)

2005
£m

114
4
118

4
(57)
(10)
(75)
(138)

(26)

(20)

26

—

46

26

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

147

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

A. Accounting  policies

British Sky Broadcasting Group plc (the ‘‘Company’’) is a limited liability company incorporated in England and Wales, and domiciled in the United
Kingdom.

i) Statement  of  compliance

The  Company  financial  statements  have  been  prepared  in  accordance  with  IFRS,  consistently  with  the  accounting  policies  set  out  in  note  1  of  the
Group  accounts.

An explanation of how the transition from UK GAAP to IFRSs has affected the financial position, financial performance and cash flows of the Company
is  provided  in  note  Q.

ii) Revenue

Revenue,  which  excludes  value  added  tax,  represents  the  gross  inflow  of  economic  benefit  from  the  Company’s  operating  activities.  Revenue  is
measured  at  the  fair  value  of  the  consideration  received  or  receivable.  The  Company’s  main  sources  of  revenue  are  recognised  as  follows:

— Revenue from licensing the Company’s brand name asset to subsidiaries. This revenue is recognised on an accruals basis under the terms of the

relevant  leasing  agreements.

— Revenue  from  leasing  the  Company’s  investment  properties  to  subsidiaries.  This  revenue  is  recognised  on  an  accruals  basis.

iii) Investment  property

Investment  property  is  initially  stated  at  cost,  which  comprises  the  purchase  price  and  any  expenditure  directly  attributable  to  acquisition  of  the
property.  Subsequent  to  initial  recognition,  investment  property  is  held  at  cost  net  of  accumulated  depreciation  less  impairment.  Any  properties
classified  as  held  for  sale  are  stated  at  the  lower  of  carrying  amount  and  fair  value  less  costs  to  sell.

iv) Investments  in  subsidiaries

An  investment  in  a  subsidiary  is  recognised  at  cost  less  impairment.  As  permitted  by  section  133  of  the  Companies  Act  1985,  where  the  relief
afforded under section 131 of the Companies Act 1985 applies, cost is the aggregate of the nominal value of the relevant number of the Company’s
shares  and  the  fair  value  of  any  other  consideration  given  to  acquire  the  share  capital  of  the  subsidiary  undertakings.  Dividends  received  from
subsidiaries are recognised as income only to the extent that the Company receives distributions from accumulated profits of the subsidiary arising
after  the  date  of  acquisition.  Distributions  received  in  excess  of  such  profits  are  recognised  as  a  reduction  in  the  cost  of  investment.

148

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

B. Investment  income  and  finance  costs

Investment  income
Investment  income  from  subsidiaries
Investment  income from  cash  and  cash-equivalents

Finance  costs
RCF  agreements
Guaranteed  Notes  (see  note  J)
Remeasurement  of  borrowings-related  derivative  financial  instruments

C. Profit  before  taxation

Profit  before  taxation  is  stated  after  charging:

Depreciation  of  investment  property
Rental  income  from  subsidiaries

Audit  fees

2006
£m

2005
£m

65
—
65

55
4
59

2006
£m

2005
£m

(2)
(83)
(3)
(88)

(6)
(85)
7
(84)

2006
£m

2005
£m

1
1
2

—
2
2

The  Company  did  not  pay  any  amounts  to  the  auditors  in  respect  of  audit  services  during  either  year,  as  the  cost  was  borne  by  a  subsidiary
undertaking.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

149

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

Employee  benefits

The Company had 2 employees (2005: 2 employees) during the year. These employees were paid less than £1 million (2005: less than £1 million).

D. Taxation

(i) Taxation  recognised  in  the  income  statement

Current  tax  expense
Current  year
Adjustment  in  respect  of  prior  years
Total  current  tax

Deferred  tax  expense
Origination  and  reversal  of  temporary  differences
Reversal  of  deferred  tax  asset
Total  deferred  tax  charge

Taxation

(ii) Deferred  tax  recognised  directly  in  equity

Deferred  tax  credit  on  hedging  items

(iii) Reconciliation  of  effective  tax  rate

2006
£m

2005
£m

—
—
—

—
35
35

35

—
—
—

2
33
35

35

2006
£m

2005
£m

5
5

10
10

The  tax  expense  for  the  year  is  lower  than  the  standard  rate  of  corporation  tax  in  the  UK  (30%)  applied  to  profit  before  tax.  The  differences  are
explained  below:

Profit  before  tax
Profit  before  tax  multiplied  by  standard  rate  of  corporation  tax  in  the  UK  of  30%  (2005:  30%)

Effects  of:
Non  taxable  income
Group  relief  surrendered  for  no  consideration
Taxation

All  taxation  relates  to  UK  corporation  tax.

2006
£m

1,044
313

2005
£m

860
258

(285)
7
(35)

(231)
8
(35)

150

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

E. Property,  plant  and  equipment  and  investment  property

Cost
At  1  July  2004
Additions
At  30  June  2005

Investment  properties  brought  in  to  use
At  30  June  2006

Depreciation
At  1  July  2004  and  at  30  June  2005

Depreciation
At  30  June  2006

Carrying  amounts
At  1  July  2004
At  30  June  2005
At  30  June  2006

Investment
properties  in
use  (i),  (ii)
£m

Investment
properties  not
yet  available
for  use
£m

Total
investment
properties
£m

Total  plant,
property  and
equivalent
£m

—
14
14

9
23

—

(1)
(1)

—
14
22

9
—
9

(9)
—

—

—
—

9
9
—

9
14
23

—
23

—

(1)
(1)

9
23
22

3
—
3

—
3

(2)

—
(2)

1
1
1

(i)

The  Company’s  investment  properties  were  valued  on  10  July  2006  by  independent  qualified  valuers.  The  valuations  were  undertaken  in
accordance with the Appraisal and Valuation Manual of the Royal Institution of Chartered Surveyors in the United Kingdom by CB Richard Ellis
Surveyors,  a  firm  of  Independent  Chartered  Surveyors.  The  values  are  based  on  active  market  prices.  The  properties  had  a  fair  value  of
£35  million  at  30  June  2006  (2005:  £30  million).

(ii) Depreciation  was  not  charged  on £12  million  of  land  (2005:  £12  million).
(iii) Rental  revenue  received  from  leasing  out  investment  properties  during  the  year  is £1  million  (2005:  £2  million).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

151

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

F. Investments  in  subsidiaries

Cost
At  1  July  2004
Additions(i),(ii)
Liquidations(iii)
Disposals(ii),(iv)
At  30  June  2005  and  30  June  2006

Provision
At  1  July  2004
Disposals(iv)
At  30  June  2005  and  30  June  2006

Carrying  amounts
At  1  July  2004
At  30  June  2005  and  30  June  2006

Investments  in
subsidiaries
£m

7,380
1,935
(214)
(3,319)
5,782

2,519
(1,514)
1,005

4,861
4,777

(i)

On  3  March  2005,  the  Company  acquired  19.9%  of  the  share  capital  of  British  Interactive  Broadcasting  Holdings  Limited  from  British  Sky
Broadcasting  Limited,  a  subsidiary  undertaking,  for  consideration  of  £130  million.

(ii) On 4 March 2005, the Company disposed of 49.99% of its investment in BSkyB Limited to BSkyB Investments Limited, a subsidiary undertaking,

for  consideration  of  £1,805  million  satisfied  by  the  issue  of  shares  in  BSkyB  Investments  Limited.  There  was  no  profit  or  loss on  disposal.

(iii) On  17  March  2005,  two  Company  investments,  BSkyB  Finance  (No.  2)  Limited  and  BSkyB  Finance  (No.  3)  Limited  were  dissolved.
(iv) On  22  February  2005,  the  Company  disposed  of  its  100%  investment  in  BSkyB  GmbH  to  BSkyB  German  Investments  Limited,  a  subsidiary

undertaking.  Prior  to  the  disposal,  the  Company  had  held  the  investment  at  a  cost  of  £1,514  million,  which  was  fully  provided  for.

See  note  30  for  a  list  of  significant  investments  of  the  Company.

G. Available  for  sale  investments

The  Company  held  a  listed  football  club  investment  at  fair  value  of  £1  million  (2005:  £1  million).

H. Deferred  tax  assets

Recognised  deferred  tax  assets

At  1  July  2004
Charge  to  income
Credit  to  equity
At  30  June  2005

Charge  to  income
Credit  to  equity
At  30  June  2006

Tax
losses
£m

101
(33)
—
68

(35)
—
33

Other
£m

Total
£m

(6)
(2)
10
2

—
5
7

95
(35)
10
70

(35)
5
40

Of the total deferred tax asset recognised at 30 June 2006, £33 million (2005: £68 million) can be offset only against future taxable profits generated
in the Company. The Directors consider that there is sufficient evidence to support the recognition of this deferred tax asset on the basis that it is
more  likely  than  not  that  there  will  be  suitable  taxable  profits  against  which  this  asset  can  be  utilised.

The balance relates to deferred tax assets in respect of certain derivative financial instruments which will unwind as the related hedging reserve is
released  to  the  income  statement.

152

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

The Company has not recognised a deferred tax asset of £18 million (2005: £18 million) relating to realised and unrealised capital losses in respect
of  football  club  investments,  on  the  basis  that  they  are  not  more  likely  than  not  to  be  utilised.

I. Other  receivables

Prepayments  and  other  receivables
Amounts  receivable  from  subsidiaries

Included  within  the  amounts  shown  above  are  the  following  receivables  which  are  due  in  greater  than  one  year:
Prepayments

2006
£m

2005
£m

3
1,428
1,431

3
716
719

2

3

Amounts receivable from subsidiaries include the following loans to BSkyB Limited — £252 million (2005: £253 million) at a compounding interest
rate of 6 months LIBOR, £413 million (2005: £413 million) at an interest rate of 8.2%, £100 million (2005: £100 million) at an interest rate of 7.75%
and a loan to BSkyB Investments Limited of £121 million (2005: £121 million) at a compounding interest rate of 6 month LIBOR. These loans are
repayable  on  demand.  All  other  amounts  receivable  from  subsidiaries  are  non  interest  bearing  and  also  repayable  on  demand.

J. Borrowings

Current  borrowings
US$300  million  of  7.300%  Guaranteed  Notes  repayable  in  2006

Non  current  borrowings
US$300  million  of  7.300%  Guaranteed  Notes  repayable  in  2006
US$600  million  of  6.875%  Guaranteed  Notes  repayable  in  2009
£100  million  of  7.750%  Guaranteed  Notes  repayable  in  2009
US$650  million  of  8.200%  Guaranteed  Notes  repayable  in  2009

K. Other  payables

Other  payables
Amounts  owed  to  subsidiary  undertakings
Accruals

2006
£m

2005
£m

162

—
325
100
351
776

—

169
339
100
367
975

2006
£m

2005
£m

1,173
32
1,205

939
32
971

Amounts  payable  to  subsidiaries  are  non-interest  bearing  and  repayable  on  demand.

L. Derivatives  and  other  financial  instruments

During the year, the Company entered into a number of swap transactions with external third parties and an equal and opposite number of swap
transactions with a subsidiary, in relation to the US$750 million of 5.625% Guaranteed Notes, the US$350 million of 6.500% Guaranteed Notes and
the £400 million of 5.750% Guaranteed Notes issued by the subsidiary. At 30 June 2006, the Company has recognised a derivative financial asset of

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

153

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

£76 million and a derivative financial liability of £76 million as a result of these transactions, with no overall net impact on the Company’s income
statement.  Note  22  provides  further  details  of  the  Group’s  derivative  financial  instruments.

M. Reconciliation  of  shareholders’  equity

At  1  July  2004
Purchase  of  own  shares  for  cancellation
Recognition  and  transfer  of  cash  flow  hedges
Tax  on  items  taken  directly  to  equity
Profit  for  the  year
Dividends
At  30  June  2005

Purchase  of  own  shares  for  cancellation
Recognition  and  transfer  of  cash  flow  hedges
Tax  on  items  taken  directly  to  equity
Profit  for  the  year
Dividends
At  30  June  2006

Share
capital
£m

971
(37)
—
—
—
—
934

(38)
—
—
—
—
896

Share

Special
premium reserve
£m

£m

1,437
—
—
—
—
—
1,437

—
—
—
—
—
1,437

14
—
—
—
—
—
14

—
—
—
—
—
14

Capital
redemption
reserve
£m

Capital
reserve
£m

Hedging
reserve
£m

Retained
earnings
£m

Total
shareholders’
equity
£m

—
37
—
—
—
—
37

38
—
—
—
—
75

844
—
—
—
—
—
844

—
—
—
—
—
844

16
—
(33)
10
—
—
(7)

40
(416)
—
—
825
(140)
309

(408)
—
—
(14)
5
—
— 1,009
(191)
—
719
(16)

3,322
(416)
(33)
10
825
(140)
3,568

(408)
(14)
5
1,009
(191)
3,969

For  share  capital,  share  premium,  special  reserve  and  capital  redemption  reserve,  see  note  24.

For  dividends,  see  note  10.

Capital  reserve

This  reserve  arose  from  the  surplus  on  the  transfer  of  trade  and  assets  to  a  subsidiary  undertaking.

Hedging  reserve

Changes in the fair values of derivatives that are designated as cash flow hedges are initially recognised in the hedging reserve, and then recognised
in  the  income  statement  when  the  related  hedged  items  are  recognised  in  the  income  statement.  In  addition,  deferred  taxation  relating  to  these
derivatives  is  also  initially  recognised  in  the  hedging  reserve  prior  to  transfer  to  the  income  statement.

N. Reconciliation  of  net  profit  to  cash  generated  from  operations

Profit  before  taxation
Depreciation  of  investment  properties
Dividend  income
Net  finance  costs
Other  receivables
Other  payables
Cash  generated  from  operations

O. Contingent  liabilities  and  guarantees

2006
£m

2005
£m

1,044
1
(950)
23
(320)
234
32

860
—
(770)
25
69
(70)
114

The  Company  and  certain  of  its  subsidiaries  have  undertaken,  in  the  normal  course  of  business,  to  provide  support  to  several  of  the  Company’s
subsidiaries, to meet their liabilities as they fall due. The liabilities of these subsidiaries are already included in the Group’s consolidated accounts.
These  undertakings  have  been  given  for  at  least  one  year  from  the  date  of  the  signing  of  the  UK  statutory  accounts  of  the  subsidiary  entity.  A
payment under these undertakings would be required in the event of a subsidiary being unable to pay its liabilities. The maximum potential amount

154

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

of future payments which would be made by the Company to its wholly-owned subsidiaries under these undertakings cannot be determined as the
net  liability  position  of  the  subsidiaries  up  to  at  least  one  year  into  the  future  is  not  known.

Two  of  the  Group’s  subsidiary  undertakings,  British  Sky  Broadcasting  Limited  and  Sky  Subscribers  Services  Limited,  have  given  joint  and  several
guarantees in relation to the Company’s £1 billion RCF and the US$650 million, US$600 million, US$300 million and £100 million Guaranteed Notes
(see note 21). Additionally, the Company’s £1 billion RCF is guaranteed by BSkyB Investments Limited and the US$750 million, US$350 million and
£400  million  Guaranteed  Notes  are  guaranteed  by  the  Company.

P. Transactions  with  related  parties  and  major  shareholders

Supply  of  services  to  subsidiaries
Interest  received  from  funding  to  subsidiaries
Amounts  owed  by  subsidiaries
Amounts  owed  to  subsidiaries

2006
£m

2005
£m

118
65
1,428
(1,173)

116
55
716
(939)

The Company has related party transactions with its subsidiaries by virtue of its status as parent company of the Group. In particular, it is normal
treasury  practice  for  the  Company  to  lend  and  borrow  cash  to  and  from  its  subsidiaries  as  required.  Interest  is  earned  on  certain  loans  to
subsidiaries.

The Company received £117 million (2005: £116 million) for licensing the Sky brand name to subsidiaries. The Company received £1 million (2005:
nil)  for  leasing  investment  property  to  subsidiaries.

The  Company  received  two  interim  dividends  during  the  year  from  a  subsidiary  totalling  £950  million  (2005:  £770  million  from  subsidiaries).

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

155

34. British  Sky  Broadcasting  Group  plc  Company  only  financial  statements  (continued)

Q. Explanation  of  transition  to  IFRSs

The following is a summary of the significant adjustments to profit for the year and shareholders’ equity at 1 July 2004 and 30 June 2005, required
when  reconciling  such  amounts  recorded  in  the  accounts  to  the  corresponding  amounts  in  accordance  with  IFRS.

The analysis below shows a reconciliation of profit for the year reported under UK GAAP to the profit reported for the year under IFRS for the year
ended  30  June  2005  and  reconciliations  of  the  Company’s  shareholders’  equity  reported  under  UK  GAAP  to  the  Company’s  shareholders’  equity
reported  under  IFRS  at  the  Transition  Date  and  at  30  June  2005.

£m

576
7
(2)
244

825

3,591
18
63
(344)
(6)

3,322

3,581
(8)
93
(100)
2

3,568

Profit  for  the  year  under  UK  GAAP
Financial  instruments  and  hedge  accounting
Deferred  taxation
Dividend income

Profit  for  the  year  under  IFRS

Shareholders’  equity  at  1  July  2004 under  UK  GAAP
Financial  instruments  and  hedge  accounting
Dividends  payable
Dividends  receivable
Deferred  taxation

Shareholders’  equity  at  1  July  2004  under  IFRS

Shareholders’  equity  at  30  June  2005 under  UK  GAAP
Financial  instruments  and  hedge  accounting
Dividends  payable
Dividends  receivable
Deferred  taxation

Shareholders’  equity  at  30  June  2005  under  IFRS

There  have  been  no  material  changes  to  cash  flows.

156

GROUP  FINANCIAL  RECORD  —  UNAUDITED

Consolidated  results

Below is selected financial information for the Group under IFRS as at and for each of the years in the two years ended 30 June 2006, derived from
the  audited  consolidated  financial  statements  included  in  this  Annual  Report.

Income  Statement

DTH  subscribers
Cable  subscribers
Advertising
Sky  Bet
Sky  Active
Other
Revenue

Operating  expense
Operating  profit

Share  of  result  of  joint  ventures  and  associates
Investment  income
Finance  costs
Profit  on  disposal  of  joint  venture
Profit  before  tax

Taxation
Profit  for  the  year

Net  losses not  recognised  in  profit  for  the  year
Total  recognised  income  and  expense  for  the  year

Cash  flow  statement

Cash  and  cash  equivalents

Statistics

Basic  earnings  per  share  (in  pence)  from  profit  for  the  year
Diluted  earnings  per  share  (in  pence)  from  profit  for  the  year

Payments  to  acquire  plant,  property,  equipment  and  intangible  assets  (£m)
Capital  stock  (£m)(i)

DTH  homes  (’000)
Cable  homes  (’000)  (ii)
Total  Sky  pay  homes
DTT  homes  (’000) (iii)

Average  number  of  full-time  equivalent  employees

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

157

Year  ended
30  June
2006
£m

Year  ended
30  June
2005
£m

3,154
224
342
37
91
300
4,148

2,968
219
329
32
92
202
3,842

(3,271)
877

(3,020)
822

12
52
(143)
—
798

(247)
551

(38)
513

£m

816

14
29
(87)
9
787

(209)
578

(13)
565

£m

503

30.2p
30.1p

212
2,567

8,176
3,898
12,074
7,326

11,216

30.2p
30.2p

241
2,598

7,787
3,872
11,659
4,940

9,958

Assets  employed

Non-current  assets
Current  assets
Current  liabilities
Non-current  liabilities
Net  assets

Number  of  shares  in  issue  (number  in  millions)

30  June
2006
£m

30  June
2005
£m

1,490
2,283
(1,533)
(2,119)
121

1,093
1,363
(1,150)
(1,119)
187

1,791

1,868

(i)

Capital  stock  includes  called-up  share  capital,  share  premium,  Employee  Share  Ownership  Plan  (‘‘ESOP’’)  reserve,  merger  reserve,  special
reserve,  hedging  reserve  and  capital  redemption  reserve.

(ii) The  number  of  cable  subscribers  is  as  reported  to  us  by  the  cable  operators.

(iii) The  DTT  subscriber  number  consists  of  the  Broadcasters’  Audience  Research  Board’s  BARB  estimate  of  the  number  of  homes  with  access  to
Freeview (the free DTT offering operating in the UK). These figures may include Sky or Cable homes that already take multichannel television.

Group  financial  record — US  GAAP

Set forth below is selected financial data for the Group under US GAAP as at and for each of the years in the five year period ended 30 June 2006.

The  information  contained  in  the  following  tables  should  be  read  in  conjunction  with  the  ‘‘Financial  Review’’  section  and  the  Group’s  historical
consolidated  financial  statements  and  related  notes,  as  well  as  other  information  included  elsewhere  in  this  document.

The selected financial data as at and for each of the years in the two year period ended 30 June 2006 are derived from the audited consolidated
financial  statements  included  in  this  Annual  Report.  The  selected  financial  data  as  at  and  for  each  of  the  years  in  the  three  year  period  ended
30 June 2004 are derived from the audited consolidated financial statements appearing in our historical Annual Reports on Form 20-F filed with the
SEC.

Selected  income  statement  data
Amounts  in  accordance  with  US  GAAP
Total  revenues
Amortisation  and  impairment  of  intangible  fixed  assets
Operating  profit  (loss)
Joint  ventures’  and  associates’  goodwill  amortisation  and  impairment,  net
Loss  on  disposal  of  investments  in  joint  ventures
Income  (loss)  before  income  tax
Net  income  (loss)
Basic  earnings  (loss)  per  share
Diluted  earnings  (loss)  per  share
Basic  earnings  (loss)  per  ADS(1)
Diluted  earnings  (loss)  per  ADS(1)
Dividends  declared  per  share(2)
Dividends  declared  per  share(2)

2006

Year  ended  30  June
2003
2004
(In  millions  except  per  share  data)

2005

2002

£4,148
—
873
—
—
793
551
30.2p
30.1p
120.8p
120.4p
10.5p
18.4¢

£3,842
—
840
—
(14)
793
577
30.2p
30.1p
120.8p
120.4p
7.25p
13.7¢

£3,535
—
666
(3)
—
595
434
22.4p
22.3p
89.7p
89.3p
2.75p
4.9¢

£3,082
(5)
370
—
—
260
286
14.9p
14.7p
59.7p
58.9p
—
—

£ 2,707
(145)
(30)
(712)
—
(940)
(1,047)
(55.5p)
(55.5p)
(221.9p)
(221.9p)
—
—

158

Selected  balance  sheet  data
Amounts  in  accordance  with  US  GAAP
Total  assets
Net  assets  (liabilities)
Number  of  shares  in  issue  (number)

2006

2005

As  at  30  June

2004

(In  millions)

2003

2002

£4,419
759
1,791

£3,082
818
1,868

£2,988
812
1,942

£2,810
448
1,938

£2,853
(141)
1,893

(1) In our Annual Report filed on Form 20-F for fiscal 2002, the earnings (loss) per American Depositary Share (‘‘ADS’’) was calculated using the
weighted  average  number  of  ADSs  outstanding  on  the  basis  of  1  ADS  for  6  Ordinary  Shares.  On  23  December  2002,  the  ratio  was  revised  to
reflect  a  new  ratio  of  1  ADS  representing  4  Ordinary  Shares.  Therefore,  the  current  and  prior  periods  earnings  (loss)  per  ADS  have  been
calculated using a weighted average number of ADSs outstanding on the basis of 1 ADS for 4 Ordinary Shares. Earnings (loss) per ADS is not
exactly  four  times  earnings  (loss)  per  share  due  to  rounding  differences.

(2) Dividends  are  recognised  in  the  period  in  which  they  are  approved.

Factors  which  materially  affect  the  comparability  of  the  selected  financial  data

Accounting changes

During  fiscal  2006,  US  Statement  of  Financial  Accounting  Standards  (‘‘SFAS’’)  No.  123  (revised  2004),  Share-Based  Payment,  was  adopted.  The
impact  of  the  adoption  of  this  standard  is  described  in  note  32  to  the  consolidated  financial  statements.

During fiscal 2004, US EITF 00-21, Revenue Arrangements with Multiple Deliverables, was adopted. The impact of the adoption of this standard is
described  in  the  notes  to  the  consolidated  financial  statements  included  within  the  Group’s  Annual  Report  on  Form  20-F  for  fiscal  2004.

During fiscal 2003, US SFAS No. 142, Goodwill and Other Intangible Assets, was adopted. The impact of the adoption of this standard is described in
the  notes  to  the  consolidated  financial  statements  included  within  the  Group’s  Annual  Report  on  Form  20-F  for  fiscal  2003.

Business combinations

During  fiscal  2006,  we  completed  the  acquisition  of  Easynet.  The  results  of  this  acquisition  were  consolidated  from  the  date  of  acquisition.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

159

SHAREHOLDER  INFORMATION

Share  information

Our  sole  outstanding  class  of  voting  securities  is  ordinary  shares  with  a  nominal  value  of  50p.

Our ordinary shares are admitted to the Official List of the London Stock Exchange and our ADSs are listed on the New York Stock Exchange. The
principal trading market for our ordinary shares is the London Stock Exchange. The Bank of New York is the depositary of the American Depositary
Receipts,  which  evidence  the  ADSs.

Registrars

Lloyds  TSB  Registrars
The  Causeway
Worthing
West  Sussex  BN99  6DA
Telephone  0870  195  6600
Overseas  +44  121  415  7567

ADR  depositary

The  Bank  of  New  York
Investor  Services
P.O.  Box  11258
Church  Street  Station
New  York,  NY  10286-1258
Telephone  (US)  1-888-BNY-ADRS
Telephone  (International)  +1  (212)  815-3700
www.adrbny.com

Shares  on-line

Lloyds  TSB  Registrars  provide  a  range  of  shareholder  information  on-line.  Shareholders  can  access  their  shareholdings  and  find  advice  on
transferring  shares  and  updating  their  details  at  www.shareview.co.uk.

ShareGift

Shareholders who only have a small number of shares whose value makes it uneconomic to sell them may wish to consider donating them to charity
through  ShareGift,  the  independent  charity  share  donation  scheme  (registered  charity  no.  1052686).  Further  information  about  ShareGift  may  be
obtained from Lloyds TSB Registrars or from ShareGift on 020 7337 0501 or at www.sharegift.org. There are no implications for capital gains tax
purposes  (no  gain  or  loss)  on  gifts  of  shares  to  charity  and  it  is  also  possible  to  claim  income  tax  relief.

Shareholder  enquiries

All administrative enquiries relating to shareholders, such as notification of change of address or the loss of a share certificate, should be made to
the  Company’s  registrars,  Lloyds  TSB  Registrars,  whose  address  is  given  above.

Dividends

Shareholders can have their dividends paid directly into a UK bank or building society account with the tax voucher sent direct to their registered
address.  Please  contact  Lloyds  TSB  Registrars  for  a  dividend  mandate  form.

Dividend  Reinvestment  Plan

The Company operates a Dividend Reinvestment Plan (‘‘DRIP’’) which enables shareholders to buy the Company’s shares on the London stock market
with their cash dividend. Further information about the DRIP is available from Lloyds TSB Registrars. The helpline number is 0870 241 3018 from
inside  the  UK  and  +44 121 415 7173  from  overseas.

160

Share  price  information

The  Company’s  share  price  can  be  found  on  the  Company’s  corporate  website  at  www.sky.com/corporate  and  is  broadcast  on  SkyText  on  the  Sky
News channel on page 145, BBC Ceefax page 221 and on Channel 4 Teletext page 520, all under the prefix BSkyB. It also appears in the financial
columns  of  the  national  press.

ADS  holders  can  access  the  latest  ADS  price  at  www.nyse.com  or  by  visiting  the  Bank  of  New  York’s  website,  www.adrbny.com.

The following tables set forth for the periods indicated the highest and lowest middle market quotations for the ordinary shares as derived from the
Daily Official List of the London Stock Exchange and the highest and lowest sales prices of the ADSs as reported on the New York Stock Exchange
composite  tape.

Fiscal  year  ended  30  June
2002
2003
2004
2005
2006

Fiscal  year  ended  30  June
2005
First  Quarter
Second  Quarter
Third  Quarter
Fourth  Quarter
2006
First  Quarter
Second  Quarter
Third  Quarter
Fourth  Quarter

Month  ended
31  January  2006
28  February  2006
31  March  2006
30  April  2006
31  May  2006
30  June  2006

Shares
(Pence)

ADSs(i)
($)

High

Low

High

Low

936
706
776
625
579

544
458
5841/2
4651/2
4781/2

321/100
53
2853/100
473/25
596/25
4013/50
4633/100 3339/50
4249/100 334/5

Shares
(Pence)

ADSs(i)
($)

High

Low

High

Low

625
5703/4
595
5721/2

579
5601/2
5461/2
5731/2

4651/2
483
5401/2
5091/2

522
4851/2
4781/2
5091/2

4633/100 3339/50
441/2
3467/100
4493/100 4039/100
4363/100 3619/25

4211/25 3649/100
393/25
334/5
3829/50 341/5
4249/100 3579/100

Shares
(Pence)

ADSs(i)
($)

High

Low

High

Low

5201/2
5331/2
5461/2
535
5451/2
5731/2

4781/2
4961/2
5051/2
5091/2
514
532

341/5
3557/100

379/25
377/20
3829/50 353/5
3814/25 3579/100
419/25
3817/50
4249/100 3981/100

(i) Each ADS represents four ordinary shares (up until 23 December 2002, each ADS represented six ordinary shares). Prior year ADS figures in the

above  tables  have  been  restated  to  reflect  this  change  in  ratio.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

161

Principal  shareholders

The following table sets forth, as of 27 July 2006, the amount and percentage of ordinary shares owned by each shareholder, including our Directors
and  Officers  as  a  group,  known  to  us  to  own  more  than  3%  (directly  and  indirectly)  of  our  ordinary  shares.

Identity  of  Person  or  Group

News  UK  Nominees  Limited(1)
Franklin  Resources,  Inc.  and  its  affiliates
Janus  Capital  Management  LLC
Barclays  PLC
Brandes  Investment  Partners  L.P.
The  Capital  Group  Companies,  Inc.
FMR  Corp.  and  Fidelity  International  Limited  (‘Fidelity’)
Harris  Associates  L.P.

Amount  Owned

686,021,700
179,614,830
69,778,828
68,971,130
56,867,820
55,977,854
54,943,657
54,839,000

Percent
of  Class

38.36%
10.00%
3.86%
3.85%
3.12%
3.10%
3.06%
3.03%

(1) On 30 June 2004, BSkyB Holdco, Inc. transferred its entire shareholding in us to News UK Nominees Limited, a wholly-owned subsidiary of News

Corporation  which  remains  interested  in  the  shares.

There  has  been  no  significant  change  in  the  percentage  ownership  held  by  any  major  shareholders  during  the  past  three  years,  except  for  the
following:

On  16  February  2005,  News  Corporation  notified  us  that  its  interest  in  our  shares  had  increased  to  36.01%.  On  13  September  2005,  News
Corporation further notified us that its interest in our shares had increased to 37.00%. On 12 May 2006 News Corporation further notified us that its
interest in our shares had increased to 38.02%. These increases were as a result of the Company’s share buy-back programme; the number of shares
held  by  News  Corporation  remains  unchanged.

Franklin  Resources,  Inc.  notified  us  of  the  following  changes  in  its  interest  in  our  shares:

Date  Notified

9  August  2004
12  August  2004
15  September  2004
15  November  2004
3  May  2005
9  June  2005
11  July  2006
2  February  2006
23  May  2006
21  June  2006

Percentage
Ownership

3.58%
4.08%
5.05%
6.00%
7.06%
8.03%
9.01%
10.09%
9.98%
10.00%

On  11  August  2004,  Janus  Capital  Management  LLC  (‘‘Janus’’)  notified  us  that  it  had  a  3.01%  interest  in  our  shares.  On  11  October  2004,  Janus
further notified us that its interest in our shares had increased to 4.08%. On 19 April 2006 Janus further notified us that its interest in our shares
had  decreased  to  3.86%.

On  6  June  2005,  Barclays  PLC  notified  us  that  it  had  a  3.38%  interest  in  our  shares.  On  2  August  2005,  Barclays  PLC  further  notified  us  that  its
interest in our shares had increased to 4.15%. On 29 June 2006, Barclays PLC further notified us that its interest in our shares had decreased to
3.85%.

On  2  February  2006  Brandes  Investment  Partners  L.P.  notified  us  that  it  had  a  3.12%  interest  in  our  shares.

On  6  April  2006  The  Capital  Group  Companies,  Inc.  notified  us  that  it  had  a  3.10%  interest  in  our  shares.

On 16 February 2004, Fidelity notified us that it had a 3.10% interest in our shares. On 28 June 2004, Fidelity notified us that it no longer had a
notifiable  interest  in  our  shares.  On  26  June  2006,  Fidelity  notified  us  that  it  had  a  3.06%  interest  in  our  shares.

On  4  May  2006  Harris  Associates  L.P.  notified  us  that  it  had  a  3.03%  interest  in  our  shares.

Major shareholders have the same voting rights as all other shareholders. A voting agreement dated 21 September 2005 was entered into between
the  Company,  BSkyB  Holdco  Inc,  News  Corporation  and  News  UK  Nominees  Limited  which  became  unconditional  on  4  November  2005  and  caps
News UK Nominees Limited voting rights at any general meeting at 37.19%. The provisions of the voting agreement cease to apply on the first to

162

occur of a number of circumstances which include the date on which a general offer is made by an independent person (as defined in the voting
agreement)  for  the  ordinary  share  capital  of  the  Company.

On 25 July 2006, 8,847,830 ADSs were held of record by 18 holders in the US and 30,209 ordinary shares were held of record by 67 US persons.

Financial  calendar

Results  for  the  financial  year  ending  30  June  2007  will  be  published:
Q1  November  2006
Q2  February  2007
Q3  May  2007
Q4  August  2007

Company’s registered  office:

Grant  Way
Isleworth
Middlesex  TW7  5QD
Telephone  0870  240  3000

The  Sky  website

The Sky website at www.sky.com details the Company’s product offering and provides a link to the Company’s Corporate website where investor and
media  information  can  be  accessed.

Auditors

Deloitte  &  Touche  LLP
Hill  House
1  Little  New  Street
London  EC4A  3TR

Principal  bankers

Royal  Bank  of  Scotland
St.  Andrew’s  Square
Edinburgh  EH2  2YB

Solicitors

Herbert  Smith  LLP
Exchange  House
Primrose  Street
London  EC2A  2HS

Company  registration  number

2247735

Exchange  rates

A significant portion of our liabilities and expenses associated with the cost of programming acquired from US film licensors is denominated in US
dollars.  For  a  discussion  of  the  impact  of  exchange  rate  movements  on  our  financial  condition  and  results  of  operations,  see  note  22  of  the
consolidated  financial  statements  ‘‘Derivatives  and  other  financial  instruments’’.

Since  any  dividends  we  declare  are  declared  in  pounds  sterling,  exchange  rate  fluctuations  will  affect  the  US  dollar  equivalent  of  cash  dividends
receivable  by  holders  of  ADSs.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

163

The following table sets forth, for the periods indicated, information concerning the noon buying rates provided by the Federal Reserve Bank of New
York  for  pounds  sterling  expressed  in  US  dollars  per  £1.00.

Month

January  2006
February  2006
March  2006
April  2006
May  2006
June  2006

Year  ended  30  June

2002
2003
2004
2005
2006

High

Low

1.7885
1.7807
1.7567
1.8220
1.8911
1.8817

Period  end

Average(1)

High

1.5347
1.6529
1.8126
1.7930
1.8491

1.4479
1.5915
1.7491
1.8596
1.7808

1.5347
1.6840
1.9045
1.9482
1.8911

1.7404
1.7343
1.7256
1.7389
1.8286
1.8108

Low

1.4000
1.5192
1.5728
1.7733
1.7138

(1) The  average  rate  is  calculated  by  using  the  average  of  the  noon  buying  rates  on  the  last  day  of  each  month  during  the  relevant  year.

On  25  July  2006,  the  noon  buying  rate  was  US$1.8407  per  £1.00.

Memorandum  and  articles  of  association

The Memorandum of Association of the Company provides that the Company’s principal object is to carry on the business of direct broadcasting by
satellite  and  to  carry  out  the  other  objects  more  particularly  set  out  in  Clause  4  of  the  Memorandum  of  Association  of  the  Company.

The  Memorandum  and  Articles  of  Association  of  the  Company  are  registered  at  Companies  House,  Crown  Way,  Maindy,  Cardiff,  CF14  3UZ,  Wales
under  company  number  2247735.

The  current  Articles  of  Association  (‘‘Articles’’)  of  the  Company,  contain,  inter  alia,  provisions  to  the  following  effect:

Directors’ material interests

Subject to the Companies Act 1985 (and any statutory amendment, modification or re-enactment of it for the time being in force (the ‘‘Act’’)), and
provided the Director has disclosed to the other Directors the nature and extent of his material interest, a Director may be party to or in any way
interested  in  any  arrangement  or  transaction  with  the  Company  or  in  which  the  Company  is  in  any  way  interested  and  he  may  hold  and  be
remunerated in respect of any office or place of profit of the Company or any other company in which the Company is in any way interested and he
(or any firm of which he is a member) may act in a professional capacity for the Company or any such other body and be remunerated therefore and,
in  any  such  case  as  aforesaid  (save  as  otherwise  agreed  by  him),  he  may  retain  for  his  own  absolute  use  and  benefit  all  profits  and  advantages
accruing  to  him  thereunder  or  in  consequence  thereof.

Save as otherwise provided in the Articles, a Director shall be prohibited from voting at a meeting of the Directors on material matters in which he
has  directly  or  indirectly  a  material  interest  (other  than  an  interest  in  shares,  debentures  or  other  securities  of,  or  otherwise  in  or  through  the
Company). A Director shall not be counted in the quorum at a meeting in relation to any resolution on which he is not entitled to vote. Subject to the
provisions of the Act and every other statute for the time being in force concerning companies and affecting the Company (the ‘‘Statutes’’), a Director
shall be entitled to vote (and be counted in the quorum) in respect of any resolution at a meeting of the Directors concerning any of the following
matters:

(i) the giving of any guarantee, security or indemnity to him in respect of money lent to, or obligations incurred by him at the request of, or for the
benefit  of,  the  Company  or  any  of  its  subsidiaries;

(ii) the giving of any guarantee, security or indemnity to a third party in respect of a debt or obligation of the Company or any of its subsidiaries for
which  he  himself  has  assumed  responsibility  in  whole  or  in  part  under  a  guarantee  or  indemnity  or  by  the  giving  of  security;

(iii) any proposal concerning an offer of any shares or debentures or other securities of or by the Company for subscription, purchase or exchange in
which  offer  he  is,  or  is  to  be,  interested  as  a  participant  in  the  underwriting  or  sub-underwriting  thereof;

(iv) any proposal concerning a superannuation fund or retirement benefits scheme which has been approved by, or is subject to, and conditional
upon  approval  by  the  Board  of  the  HMRC  for  taxation  purposes;

164

(v) any arrangement for the benefit of employees of the Company or any of its subsidiaries including but not limited to, an employees share scheme
which has been approved by, or is subject to and conditional upon approval by, the Board of the HMRC for taxation purposes and which does not
accord  to  any  Directors  any  privilege  not  accorded  to  the  employees  to  whom  the  arrangement  relates;  and

(vi) any  proposal  concerning  the  purchase  or  maintenance  of  insurance  for  the  benefit  of  Directors  or  persons  who  include  Directors.

The Articles also specifically provide that a Director is to be treated as interested in a matter the subject of a resolution if it relates to a transaction or
arrangement with a person or body corporate of or in which he is an officer, employee, shareholder, consultant, advisor, representative or otherwise
interested.  Any  question  as  to  the  right  of  a  Director  to  vote,  including  whether  he  has  a  material  interest  in  a  material  matter  the  subject  of  a
resolution, may be decided by a resolution of the majority of those Directors who do not have a like interest to the Director or Directors in question.

The  quorum  for  meetings  of  the  Directors  is  currently  three  Directors.

Directors’ compensation

The ordinary remuneration of the Non-Executive Directors shall not in aggregate exceed £750,000 per annum or such higher amount as may from
time to time be determined by ordinary resolution of the Company. Such remuneration shall be divisible among the Directors as they may agree or,
failing  agreement,  equally,  except  that  any  Directors  who  shall  hold  office  for  only  part  of  the  period  in  respect  of  which  such  remuneration  is
payable  shall  be  entitled  only  to  rank  in  such  division  for  a  proportion  of  remuneration  related  to  the  period  during  which  he  has  held  office.

Under  the  current  Articles,  the  Directors  may  also  be  paid  all  expenses  properly  incurred  by  them  in  attending  meetings  of  the  Directors  or  any
committee  of  the  Directors  or  general  meetings  of  the  Company  or  otherwise  in  connection  with  the  discharge  of  their  duties  as  Directors.  Any
Director who holds any executive office or who serves on any committee of the Directors, or who otherwise performs services which in the opinion
of the Directors are outside the scope of the ordinary duties of a Director, may be paid such extra remuneration by way of bonus, commission or
otherwise,  as  the  Directors  may  determine.

The Directors have the power to provide benefits whether by payment of gratuities, pensions or otherwise to (or to any person in respect of) any
Directors or ex-Directors and for the purpose of providing any such benefits, to contribute to any scheme or fund or to pay premiums. The Directors
may purchase and maintain insurance for, or for the benefit of, any persons who are or were Directors, Officers, employees of the Company or an
associated company or who are or were trustees of any pension fund in which employees of the Company or any such other associated company are
interested.

The Directors may, from time to time, appoint one or more of their number to any executive office on such terms and for such periods as they may
(subject  to  the  provisions  of  the  Statutes)  determine.

Borrowing powers

The Directors shall restrict the borrowings of the Company and exercise all powers of control exercisable by the Company in relation to its subsidiary
undertakings so as to secure (as regards subsidiary undertakings so far as by such exercise they can secure) that the aggregate principal amount
outstanding of all money borrowed by the Group (excluding amounts borrowed by any member of the Group from any other member of the Group),
shall  not  at  any  time,  save  with  the  previous  sanction  of  an  ordinary  resolution  of  the  Company,  exceed  an  amount  equal  to  the  higher  of
(i) £1.5 billion and (ii) an amount equal to four times the aggregate turnover of the Group as shown in the then latest audited consolidated profit and
loss  accounts  of  the  Group.

No age disqualification for Directors

No person shall be disqualified from being appointed or re-appointed as a Director and no Director shall be requested to vacate that office by reason
of  his  attaining  the  age  of  seventy  or  any  other  age.

No share qualification for Directors

Directors shall not be required to hold any shares in the Company by way of qualification. A Director who is not a member shall nevertheless be
entitled  to  attend  and  speak  at  any  general  meeting.

Dividends

Subject to the Act, the Company may by ordinary resolution declare dividends to be paid to members of the Company according to their rights, but no
such dividend shall exceed the amount recommended by the Directors. If, in the opinion of the Directors, the profits of the Company available for
distribution justify such payments, the Directors may, from time to time, pay interim dividends on the shares of such amounts and on such dates and
in respect of such periods as they think fit. The profits of the Company available for distribution and resolved to be distributed shall be apportioned
and  paid  proportionately  to  the  amounts  paid  up  on  the  shares  during  any  portion  of  the  period  in  respect  of  which  the  dividend  is  paid.

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No  dividend  shall  be  paid  otherwise  than  out  of  profits  available  for  distribution  under  the  provisions  of  the  Statutes.

Any  dividend  unclaimed  after  a  period  of  twelve  years  from  the  date  of  declaration  of  such  dividend  shall  be  forfeited  and  shall  revert  to  the
Company.

Directors’ appointment and removal

The Directors and the Company (by Ordinary Resolution) may appoint a person who is willing to act as a Director, either to fill a vacancy or as an
additional Director. A Director appointed by the Directors shall retire at the next AGM and will put himself forward to be elected by the shareholders.

At  each  AGM,  there  shall  retire  from  office  by  rotation:

(i) all Directors of the Company who are subject to retirement by rotation who held office at the time of the two preceding AGMs and who did not
retire  by  rotation  at  either  of  them;  and

(ii) such additional number of Directors as shall, when aggregated with the number of Directors retiring under paragraph (i) above, equal either one
third of the number of Directors, in circumstances where the number of Directors is three or a multiple of three, or in all other circumstances, the
whole  number  which  is  nearest  to  but  does  not  exceed  one-third  of  the  number  of  Directors  (the  ‘‘Relevant  Proportion’’)  provided  that:

(a) the provisions of this paragraph (ii) shall only apply if the number of Directors retiring under paragraph (i) above is less than the Relevant
Proportion;  and

(b) subject to the provisions of the Act and to the relevant provisions of these Articles, the Directors to retire under this paragraph (ii) shall be
those  who  have  been  longest  in  office  since  their  last  appointment  or  reappointment,  but  as  between  persons  who  became  or  were  last
reappointed  Directors  on  the  same  day  those  to  retire  shall  (unless  they  otherwise  agree  among  themselves)  be  determined  by  lot.

Winding-up

If the Company commences liquidation, the liquidator may, with the sanction of an extraordinary resolution of the Company and any other sanction
required  by  the  Act  and  the  Insolvency  Act  1986:

(i) divide among the members in kind the whole or any part of the assets of the Company (whether they shall consist of property of the same kind or
not) and, for that purpose, set such values as he deems fair upon any property to be divided and determine how the division shall be carried out
between  the  members;  and

(ii) vest  the  whole  or  any  part  of  the  assets  in  trustees  upon  such  trusts  for  the  benefit  of  members  as  the  liquidator  shall  think  fit,

but  no  member  shall  be  compelled  to  accept  any  share  or  other  assets  upon  which  there  is  any  liability.

Redemption

None  of  the  shares  of  the  Company  has  been  issued  on  the  basis  that  it  may  be  redeemed  or  is  liable  to  be  redeemed  at  the  option  of  the
shareholders or the Company. The Company is therefore under no obligation to create a sinking fund or redemption reserve. However, subject to the
provisions  of  the  Statutes,  the  Company  may  purchase  any  of  its  own  shares  (including  any  redeemable  shares).

Further capital calls

The Directors may only make calls upon the members in respect of amounts unpaid on the shares (whether in respect of nominal value or premium).

Variation of rights

Subject to the Act, the rights attached to any class of shares may (unless otherwise provided by the terms of the issue of shares of that class) be
varied  with  the  consent  in  writing  of  the  holders  of  three-quarters  in  nominal  value  of  the  issued  shares  of  the  class  or  with  the  sanction  of  an
extraordinary resolution passed at a separate general meeting of the holders of the shares of the class (but not otherwise) and may be so varied
either whilst the Company is a going concern or during, or in contemplation of, a winding-up. At every such separate general meeting the necessary
quorum shall be at least two persons holding or representing by proxy at least one-third in nominal value of the issued shares of the class (but so
that  at  any  adjourned  meeting  any  holder  of  shares  of  the  class  present  in  person  or  by  proxy  shall  be  a  quorum).

General meetings

The  Directors  may  call  general  meetings  whenever  and  at  whatever  time  and  location  they  so  determine.  At  a  general  meeting  called  to  pass  a
special resolution at least 21 clear days’ notice must be given, and all other extraordinary general meetings shall be called by at least 14 clear days’
notice.  Two  persons  entitled  to  vote  upon  the  business  to  be  transacted  shall  be  a  quorum.

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Subject to any terms as to voting upon which any shares may be issued and to the provisions of the Articles, every member present in person shall
have one vote on a show of hands and on a poll every member present in person or by proxy shall have one vote for each share of which he is the
holder. No member shall be entitled to vote in respect of any share held by him if any call or other sum payable by him to the Company remains
unpaid.

If a member or any person appearing to be interested in shares has been duly served with a notice under Section 212 of the Act and is in default for
the prescribed period in supplying to the Company information thereby required, unless the Directors otherwise determine, the member shall not be
entitled  to  vote  at  any  general  or  class  meeting  of  the  Company  in  respect  of  the  shares  in  relation  to  which  the  default  occurred.

Limitations on non-resident or foreign shareholders

English law and the Memorandum and Articles of Association of the Company treat those persons who hold shares and are neither UK residents nor
nationals  in  the  same  way  as  UK  residents  or  nationals.  They  are  free  to  own,  vote  on  and  transfer  any  shares  they  hold.

Transfer of shares

Any member may transfer all or any of his shares by instrument of transfer in the usual common form or in any other form which the Directors may
approve. The instrument of transfer of a share shall be signed by or on behalf of the transferor and, except in the case of fully-paid shares, by or on
behalf  of  the  transferee.

Where any class of shares is for the time being a participating security, title to shares of that class which are recorded as being held in uncertificated
form, may be transferred by the relevant system concerned. The Directors may in their absolute discretion and without giving any reason refuse to
register any transfer of shares (not being fully paid shares). The Directors may also refuse to register a transfer of shares unless the instrument of
transfer:

(i) is  lodged  at  the  transfer  office  accompanied  by  the  relevant  share  certificate(s);

(ii) is  in  respect  of  only  one  class  of  share;  and

(iii) is  in  favour  of  not  more  than  four  persons  jointly.

The  Directors  of  the  Company  may  refuse  to  register  the  transfer  of  a  share  in  uncertificated  form  to  a  person  who  is  to  hold  it  thereafter  in
certificated  form  in  any  case  where  the  Company  is  entitled  to  refuse  (or  is  excepted  from  the  requirements)  under  the  Uncertificated  Securities
Regulations 2001 to register the transfer; and they may refuse to register any such transfer in favour of more than four transferees. The Directors may
refuse to register any transfer if it is their opinion that such transfer would or might (i) prejudice the Group’s right to hold, be awarded or granted or
have renewed or extended, any licence granted under the Broadcasting Acts, or (ii) give rise to or cause a variation to be made to, or a revocation or
determination  of,  any  such  licence  by  Ofcom.

If  the  Directors  determine  following  registration  of  a  transfer  of  shares:

(i) and following consultation with Ofcom that, inter alia, by reason of the interest of a person in any shares of the Company transferred, Ofcom may
vary,  revoke,  determine  or  refuse  to  award,  grant,  renew  or  extend  a  licence  granted  under  the  Broadcasting  Acts;  or

(ii) that any person has an interest in the shares of the Company which, inter alia, makes the Company a disqualified person under the Broadcasting
Acts or which contravenes, or would cause a contravention of, any of the restrictions set out in Parts III, IV or V of Schedule 2 to the Broadcasting Act
1990 or any order, direction or notice made pursuant to the Broadcasting Acts or such other restrictions as may be applied by Ofcom from time to
time to disqualify certain persons or bodies from having interests in such a licence or to restrict the accumulation of interests in relevant services as
defined  in  Schedule  2  to  the  Broadcasting  Act  1990;

the Directors shall be entitled to serve written notice (a ‘‘Disposal Notice’’) on the relevant transferee in respect of the shares transferred stating that
they have so determined, specifying their grounds in general terms and calling for the disposal of such transferred shares as are specified in the
Disposal Notice within 21 days of the date of such notice or such longer period as the Directors may consider reasonable and which they may extend.
If the Disposal Notice is not complied with to the satisfaction of the Directors, they shall, so far as they are able, dispose of the relevant shares for the
best price reasonably obtainable in all the circumstances. In addition, a member who has been served with a Disposal Notice shall not, with effect
from the expiration of such period as the Directors shall specify in such notice (not being longer than 30 days from the date of service of the notice),
be entitled to receive notice of, or to attend or vote at, any general meeting of the Company by reason of his holding the shares specified in the
Disposal  Notice.

Untraced shareholders

The Company shall be entitled to sell, at the best price reasonably obtainable, the shares of a member or the shares to which a person is entitled by
transmission if, during a period of twelve years, no cheque for amounts payable in respect of the share has been cashed and no communication has

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been received by the Company from the member or the person entitled by transmission and at least three dividends have been paid in relation to
such  shares  during  those  twelve  years  and  no  such  dividend  has  been  claimed  and,  within  a  further  period  of  three  months  from  the  date  of
advertisements giving notice of its intention to sell such shares placed after the expiry of the period of twelve years, the Company has not received
any  communication  from  the  member  or  the  person  entitled  by  transmission  and  notice  has  been  given  by  the  Company  to  the  London  Stock
Exchange of its intention to make such sale. The Company shall be obligated to account to the former member or person entitled by transmission for
the net proceeds of the sale of such shares but no trust shall be created in respect of the debt and no interest shall be payable in respect of the same
and  the  Company  shall  not  be  required  to  account  for  any  money  earned  on  the  net  proceeds.

Alteration of share capital

The  authorised  share  capital  of  the  Company  currently  consists  of  3,000,000,000  ordinary  shares  of  50p  each.

The  Company  may  from  time  to  time  by  ordinary  resolution:

(i) increase  its  share  capital  by  such  sum  to  be  divided  into  shares  of  such  amounts  as  the  resolution  shall  prescribe;

(ii) consolidate  and  divide  all  or  any  of  its  share  capital  into  shares  of  larger  amount  than  its  existing  shares;

(iii) cancel any shares which, at the date of the passing of the resolution, have not been taken, or agreed to be taken, by any person and diminish the
amount  of  its  capital  by  the  amount  of  the  shares  so  cancelled;  or

(iv) sub-divide its shares, or any of them, into shares of smaller amount than is fixed by the Memorandum of Association (subject, nevertheless, to
the  provisions  of  the  Statutes).

Subject to the provisions of the Act, the Company may reduce its share capital redemption reserve, share premium account or other undistributable
reserve  in  any  way.

At  the  AGM  of  the  Company  held  on  14  November  2003,  shareholders  approved  a  special  resolution  authorising  the  Directors  to  reduce  the
Company’s  share  premium  account  by  £1,120  million.  In  addition  to  the  approval  of  the  reduction  by  shareholders,  the  Company  required  the
approval  of  the  High  Court,  which  was  granted  on  10  December  2003.  The  reduction  became  effective  on  11  December  2003.

At  the  AGM  of  the  Company  held  on  12  November  2004,  shareholders  approved  a  special  resolution  allowing  the  Company  to  buy-back  up  to
97,000,000  ordinary  shares  in  the  market,  which  was  approximately  5%  of  the  issued  ordinary  share  capital  at  1  October  2004.  The  authority
expired on 11 November 2005, 12 months from the date of the passing of the special resolution. Buy-backs are by market purchases through the
London  Stock  Exchange.  Any  shares  purchased  are  cancelled  thereby  reducing  the  number  of  shares  in  issue.  Under  this  authority  the  Company
purchased,  and  subsequently  cancelled,  97,000,000  ordinary  shares  of  50p  each for  a  consideration  of  £544  million.

At the AGM held on 12 November 2004, shareholders approved an ordinary resolution in relation to Rule 9 of the City Code of Takeovers and Mergers
(the  ‘‘City  Code’’)  which  waived  the  compulsory  bid  obligation  that  arises  for  News  UK  Nominees  Limited  when  the  Company  repurchases  shares
under the authority granted by the special resolution detailed above. Under Rule 9 of the City Code, any person who acquires shares which, taken
together with the shares already held by him or acquired by persons acting in concert with him, carry 30% or more of the voting rights in a company
which is subject to the City Code is normally required to make a general offer to all of the remaining shareholders to acquire their shares. Similarly,
when any person or persons acting in concert already hold 30% or more but less than 50% of the voting rights in such a company, a general offer
will normally be required to be made if any further shares are acquired. An offer under Rule 9 must be in cash at the highest price paid within the
preceding 12 months for any shares acquired in the Company by the person required to make the offer or any person acting in concert with him. The
holding of News UK Nominees Limited as at the date of the AGM was 686,021,700 ordinary shares, representing 35.33% of the voting rights in the
Company. If the compulsory bid obligation under Rule 9 had not been waived and the Company had repurchased shares under the authority granted
by the special resolution detailed above and, at the time, the voting rights attributable to the aggregate holding of News UK Nominees Limited had
continued to exceed 30% of the voting rights of the Company or, if, in the meantime, its holding had fallen below this level and, as a result had
increased to 30% or more of such voting rights, News UK Nominees Limited would have been required to make a cash offer for the issued shares of
the  Company  which  it  did  not  already  own.  The  Panel  agreed  to  waive  the  compulsory  bid  obligation  arising  in  respect  of  a  repurchase  by  the
Company of its shares subject to approval of the ordinary resolution on a poll, subsequently received at the AGM, from shareholders independent of
News UK Nominees Limited. The waiver in this ordinary resolution, which is valid only for so long as the authority granted pursuant to the special
resolution detailed above remains in force, applies only in respect of increases in the percentage interest of News UK Nominees Limited resulting
from market purchases by the Company of its own shares and not in respect of other increases in its holding. The authority granted by the special
resolution detailed above has been exercised in full and the holdings of News UK Nominees Limited and the percentage of the voting rights in the
Company  attributable  to  such  holdings,  following  the  exercise  of  the  authority  increased  from  35.33%  to  37.19%  of  the  Company’s  issued  share
capital.

At the AGM of the Company held on 4 November 2005, shareholders approved a special resolution that extended the buy-back authority for a further
year, allowing the Company to buy-back up to 92,000,000 ordinary shares in the market, which was approximately 5% of the issued share capital of
the Company at 27 September 2005. Shareholders also approved an ordinary resolution in relation to Rule 9 of the City Code, explained above, which

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waived the compulsory bid obligation whilst the buy-back authority remains in force. In addition, in pursuing a continued buy-back authority, the
Board considered that it was appropriate that the Company conditionally entered into a voting agreement with News UK Nominees Limited, dated
21 September 2005, which would limit the exercise of its voting rights to 37.19%. The voting agreement was conditional on the buy-back proposals
being approved by shareholders and therefore became unconditional on 4 November 2005. As at 27 July 2006, the Company had purchased, and
subsequently  cancelled,  53,765,000  ordinary  shares  of  50p  each  under  this  authority  for  a  consideration  of  £278  million.

Issue of shares

Subject  to  the  provisions  of  the  Statutes  relating  to  authority,  pre-emption  rights  and  otherwise  and  of  any  resolution  of  the  Company  passed  in
general meeting, all unissued shares shall be at the disposal of the Directors and they may allot (with or without conferring a right to renunciation),
grant  options  over,  or  otherwise  dispose  of  them  to  such  persons,  at  such  times  and  on  such  terms  as  they  think  proper.

Disclosure of interests in the Company’s shares

There are no provisions in the Articles whereby persons acquiring, holding or disposing of a certain percentage of the Company’s shares are required
to  make  disclosure  of  their  ownership  percentage,  although  there  are  such  requirements  under  the  Companies  Act.

The basic disclosure requirement under Sections 198 to 211 of the Companies Act imposes upon a person interested in the shares of the Company a
statutory  obligation  to  notify  the  Company  in  writing  and  containing  details  set  out  in  the  Companies  Act  where:

(i) he acquires (or becomes aware that he has acquired) or ceases to have (or becomes aware that he has ceased to have) an interest in

shares  comprising  any  class  of  the  Company’s  issued  and  voting  share  capital;  and

(ii) as  a  result,  either  he  obtains,  or  ceases  to  have:

(a) a  ‘‘material  interest’’  in  3%,  or  more;  or

(b) an  aggregate  interest  (whether  ‘‘material’’  or  not)  in  10%,  or  more  of  the  Company’s  voting  capital;  or

(c) the percentage of his interest in the Company’s voting capital remains above the relevant level and changes by a whole percentage

point.

A ‘‘material interest’’ means, broadly, any beneficial interest (including those of a spouse or a child or a step-child, those of a company which is
accustomed to act in accordance with the relevant person’s instructions or in which one third or more of the votes are controlled by such person and
certain  other  interests  set  out  in  the  Companies  Act)  other  than  those  of  an  investment  manager  or  an  operator  of  a  unit  trust/recognised
scheme/collective  investment  scheme/open-ended  investment  company.

Sections 204 to 206 of the Companies Act set out particular rules of disclosure where two or more parties (each a ‘‘concert party’’) have entered into
an  agreement  to  acquire  interests  in  shares  of  a  public  company,  and  the  agreement  imposes  obligations/restrictions  on  any  concert  party  with
respect to the use, retention or disposal of the shares in the Company and an acquisition of shares by a concert party pursuant to the agreement has
taken  place.

Under Section 212 of the Companies Act, the Company may by notice in writing require a person that the Company knows or has reasonable cause to
believe is or was during the preceding three years interested in the Company’s shares to indicate whether or not that is correct and, if that person
does  or  did  hold  an  interest  in  the  Company’s  shares,  to  provide  certain  information  as  set  out  in  the  Companies  Act.

Sections 324 to 329 of the Companies Act further deal with the disclosure by persons (and certain members of their families) of interests in shares
or  debentures  of  the  companies  of  which  they  are  directors  and  certain  associated  companies.

There are additional disclosure obligations under Rule 3 of the Substantial Acquisitions Rules where a person acquires 15% or more of the voting
rights of a listed company or when an acquisition increases his holding of shares or rights over shares so as to increase his voting rights beyond that
level  by  a  whole  percentage  point.  Notification  in  this  case  should  be  to  the  Company,  the  Panel  on  Takeovers  and  Mergers  and  the  UK  Listing
Authority  through  one  of  its  approved  regulatory  information  services  no  later  than  twelve  noon  on  the  business  day  following  the  date  of  the
acquisition.

The City Code on Takeovers and Mergers also contains strict disclosure requirements with regard to dealings in the securities of an offeror or offeree
company  on  all  parties  to  a  takeover  and  also  to  their  respective  associates  during  the  course  of  an  offer  period.

Except  where  otherwise  expressly  stated,  a  reference  in  the  Articles  to  any  statute  or  provision  of  a  statute  includes  a  reference  to  any  statutory
amendment,  modification  or  re-enactment  of  it  for  the  time  being  in  force.

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Exchange  controls

There  are  no  UK  government  laws,  decrees,  regulations  or  other  legislation  which  restrict  or  which  may  affect  the  import  or  export  of  capital,
including  the  availability  of  cash  and  cash  equivalents  for  use  by  us  or  the  remittance  of  dividends,  interest  and  other  payments  to  non-resident
holders  of  our  securities,  except  as  otherwise  described  in  the  ‘‘Memorandum  and  Articles  of  Association — Dividends’’  section  above,  and  the
‘‘Taxation’’  section  below.

Under English law (and the Company’s Memorandum and Articles of Association), persons who are neither residents nor nationals of the UK may
freely  hold,  vote  and  transfer  ordinary  shares  in  the  same  manner  as  UK  residents  or  nationals.

Taxation

This section summarises basic UK and US tax consequences of the acquisition, ownership and disposition of shares and ADSs by a US Holder. For
purposes of this summary, a ‘‘US Holder’’ is a beneficial owner of shares or ADSs who is (i) an individual who is a citizen or resident of the US for US
income  tax  purposes,  (ii)  a  corporation  organised  under  the  laws  of  the  US  or  any  state  thereof  or  the  District  of  Columbia,  (iii)  a  domestic
partnership, (iv) an estate the income of which is subject to US federal income taxation regardless of its source, or (v) a trust if a court within the US
is able to exercise primary supervision over the administration of the trust and one or more US persons have the authority to control all substantial
decisions of the trust. However, in the case of a partnership, estate or trust, this discussion applies only to the extent such entity’s income is taxed to
the entity or its partners or beneficiaries on a net income basis under US tax law. This summary is based (i) upon current UK law and UK HMRC
practice, (ii) upon the US Internal Revenue Code, Treasury Regulations, cases and Internal Revenue Service rulings, all of which are subject to change,
possibly with retroactive effect, (iii) upon the UK-US Income Tax Convention currently in effect (the ‘‘Treaty’’), and (iv) in part upon representations of
the Depositary and assumes that each obligation provided for in or otherwise contemplated by the Deposit Agreement and any related agreement
will  be  performed  in  accordance  with  their  respective  terms.

The  summary  of  UK  tax  consequences  relates  to  the  material  aspects  of  the  UK  taxation  position  of  US  Holders  and  does  not  address  the  tax
consequences to a US Holder (i) that is resident (or, in the case of an individual, ordinarily resident) in the UK for UK tax purposes, (ii) whose holding
of shares or ADSs is effectively connected with a permanent establishment in the UK through which such US Holder carries on business activities or,
in the case of an individual who performs independent personal services, with a fixed base situated therein, or (iii) that is a corporation which alone
or together with one or more associated companies, controls directly or indirectly, 10% or more of the voting stock of the Company. The discussion
set  forth  below  is  only  a  general  summary  and  does  not  purport  to  be  a  technical  analysis  nor  a  description  of  all  possible  tax  consequences.

The summary of US tax consequences may not completely or accurately describe tax consequences to all US Holders. For example, special rules may
apply to US Holders of stock representing 10% or more of the total combined voting power of the Company, US expatriates, insurance companies,
tax-exempt organisations, banks and other financial institutions, persons subject to the alternative minimum tax, securities broker-dealers, traders
in securities that elect to mark-to-market, and persons holding their shares or ADSs as part of a straddle, hedging or conversion transaction, among
others.

Tax consequences to each US Holder will depend upon the particular facts and circumstances of each such holder. Accordingly, each person should
consult with his own professional advisor with respect to the tax consequences of his ownership and disposition of shares or ADSs. This summary
does not discuss any tax rules other than UK tax and US federal income tax rules. The UK and US tax authorities and courts are not bound by this
summary  and  may  disagree  with  its  conclusions.

US  Holders  of  ADSs  will  be  treated  as  owners  of  the  shares  underlying  the  ADSs.  Accordingly,  except  as  noted,  the  UK  and  US  tax  consequences
discussed  below  apply  equally  to  US  Holders  of  ADSs  and  shares.

Taxation of distributions

Under current UK taxation legislation, no tax is withheld from dividend payments by the Company and generally no UK tax is payable by US Holders
who  are  not  resident  or  ordinarily  resident  for  tax  purposes  in  the  UK  on  dividends  declared  on  the  shares.

US  Holders  who  are  not  resident  or  ordinarily  resident  for  tax  purposes  in  the  UK  with  no  other  source  of  UK  income  are  not  required  to  file  a
UK  income  tax  return.

For US federal income tax purposes, the gross amount of any distribution made by the Company to a US Holder with respect to any shares or ADSs
held by the US Holder generally will be includable in the income of the US Holder as dividend income to the extent that such distribution is paid out
of the Company’s current or accumulated earnings and profits as determined under US federal income tax principles (subject to the discussion below
under  ‘‘US  passive  foreign  investment  company  rules’’).  Dividends  will  generally  constitute  foreign  source  ‘‘passive’’  income  for  foreign  tax  credit
purposes.  The  dividend  income  generally  will  not  be  eligible  for  the  dividends  received  deduction  allowed  to  corporations.  If  the  amount  of  any
distribution  exceeds  the  Company’s  current  and  accumulated  earnings  and  profits  as  so  computed,  such  excess  first  will  be  treated  as  a  tax-free
return  of  capital  to  the  extent  of  the  US  Holder’s  tax  basis  in  its  shares  or  ADSs,  and  thereafter  as  gain  from  the  sale  or  exchange  of  property.

170

Dividends received by an individual US Holder before 1 January 2011 with respect to such US Holder’s shares or ADSs will generally be subject to a
reduced rate of US federal taxation, provided that certain holding period and other requirements are met, and provided further that the Company is a
qualified foreign corporation. A qualified foreign corporation includes a foreign corporation that is eligible for the benefits of certain comprehensive
income tax treaties with the US. US Treasury Department guidance indicates that a foreign corporation organised in the UK, such as the Company,
will  qualify.  US  Holders  should  consult  their  own  tax  advisors  regarding  the  application  of  these  rules.

Any  non-US  withholding  tax  with  respect  to  a  dividend  may  be  used  as  a  credit  against  a  US  Holder’s  US  federal  income  tax  liability,  subject  to
certain  conditions  and  limitations.

The amount of any dividend paid in non-US currency will be equal to the US dollar value of such currency on the date the dividend is included in
income,  regardless  of  whether  the  payment  is  in  fact  converted  into  US  dollars.  A  US  Holder  will  generally  be  required  to  recognise  US  source
ordinary income or loss when such US Holder sells or disposes of non-US currency. The US Holder will have a tax basis in this non-US currency equal
to the US dollar value of the currency on the date the dividend is included in the US Holder’s income. This foreign currency gain or loss will generally
be  US  source  ordinary  income  or  loss.

Taxation of capital gains

US  Holders  who  are  not  resident  or  ordinarily  resident  for  tax  purposes  in  the  UK  will  not  be  liable  for  UK  tax  on  capital  gains  realised  on  the
disposal of their ADSs or shares unless they carry on a trade in the UK through a branch, agency or permanent establishment, or a profession or
vocation  in  the  UK  through  a  branch  or  agency  and  such  ADSs  or  shares  are  used,  held  or  acquired  for  the  purposes  of  the  trade,  profession,
vocation,  branch,  agency  or  permanent  establishment.

The surrender of ADSs in exchange for shares should not usually give rise to UK corporation tax, or US or UK capital gains tax, for US Holders who are
not  resident  or  ordinarily  resident  for  tax  purposes  in  the  UK.

In general, for US federal income tax purposes, a US Holder will recognise capital gain or loss if such US Holder sells or exchanges shares or ADSs,
provided  that  such  shares  or  ADSs  are  capital  assets  in  the  hands  of  such  US  Holder  (subject  to  the  discussion  below  under  ‘‘US  passive  foreign
investment company rules’’). Any gain or loss will generally be US source gain or loss. For an individual, any capital gain will generally be subject to
US  federal  income  tax  at  preferential  rates  if  the  individual  has  held  the  shares  or  ADSs  for  more  than  one  year.

US passive foreign investment company rules

The Company believes that it will not be treated as a passive foreign investment company (‘‘PFIC’’) for US federal income tax purposes for the current
taxable  year  or  for  future  taxable  years.  However,  an  actual  determination  of  PFIC  status  is  factual  and  cannot  be  made  until  the  close  of  the
applicable  taxable  year.  The  Company  will  be  a  PFIC  for  any  taxable  year  in  which  either:

(i) 75%  or  more  of  its  gross  income  is  passive  income;  or

(ii) its assets that produce passive income or that are held for the production of passive income amount to at least 50% of the value of its

total  assets  on  average.

For purposes of this test, the Company will be treated as directly owning its proportionate share of the assets, and directly receiving its proportionate
share of the gross income, of each corporation in which the Company owns, directly or indirectly, at least 25% of the value of the shares of such
corporation.

If the Company were to become a PFIC, the tax applicable to distributions on shares or ADSs and any gains a US Holder recognises on disposition of
shares or ADSs may be less favourable to such US Holder. Accordingly, each person should consult with his own professional advisor regarding the
PFIC  rules.

Inheritance and gift taxes

An  individual  who  is  domiciled  in  the  US  for  the  purposes  of  the  United  Kingdom-United  States  Estate  and  Gift  Tax  Convention  (the  ‘‘Estate  Tax
Treaty’’) and who is not a national of the UK for the purposes of the Estate Tax Treaty will generally not be subject to UK inheritance tax in respect of
the shares or ADSs on the individual’s death or on a gift of the shares or ADSs during the individual’s lifetime provided that any applicable US federal
gift or estate tax liability is paid, unless the shares or ADSs are part of the business property of a permanent establishment in the UK of an enterprise
or pertain to a fixed base in the UK of an individual used for the performance of independent personal services. Where the ADSs or shares have been
placed in trust by a settlor who, at time of settlement, was a US Holder, the ADSs or shares will generally not be subject to UK inheritance tax unless
the settlor, at the time of settlement, was not domiciled in the US and was a UK national. In the exceptional case where the shares are subject both
to UK inheritance tax and to US federal gift or estate tax, the Estate Tax Treaty generally provides for the tax paid in the UK to be credited against tax
paid  in  the  US  or  for  tax  paid  in  the  US  to  be  credited  against  tax  payable  in  the  UK  based  on  priority  rules  set  out  in  that  Treaty.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

171

UK stamp duty and stamp duty reserve tax

A transfer for value of the shares executed on or after 1 October 1999 will generally be subject to UK ad valorem stamp duty, normally at the rate of
0.5%  of  the  amount  or  value  of  the  consideration  given  for  the  transfer,  rounded  up  (if  necessary)  to  the  nearest  multiple  of  £5.  Stamp  duty  is
normally  a  liability  of  the  purchaser.

An agreement to transfer shares or any interest therein for money or money’s worth will normally give rise to a charge to stamp duty reserve tax
(‘‘SDRT’’) at the rate of 0.5% of the amount or value of the consideration for the shares or interest therein (with no rounding up or down). However,
if a duly stamped instrument of transfer of the shares is executed in pursuance of the agreement and duly produced within six years of the date on
which the agreement for sale is made (or, if the agreement is conditional, the date on which the condition is satisfied) any SDRT paid is generally
repayable with interest, and otherwise the SDRT charge is cancelled. SDRT is in general payable by the purchaser. The UK Finance Act 1996 makes it
clear  that  (contrary  to  previous  UK  HMRC  practice)  SDRT  will  be  levied  in  respect  of  agreements  to  transfer  chargeable  securities  (which  include
shares) even where a person not resident in the UK buys chargeable securities from another non-resident and the transaction is carried out outside
the  UK.

Stamp duty or SDRT charges at the rate of 1.5% (in the case of both stamp duty and SDRT) of the amount or value of the consideration, or in some
circumstances, the value of the shares, may arise on a transfer of shares to the Depositary or the Custodian of the Depositary or to certain persons
providing a clearance system (or their nominees or agents) and will usually be payable by the Depositary or such other persons. It is possible for
persons operating clearance services to make an election to HMRC subject to certain conditions, pursuant to which, instead of the 1.5% stamp duty
or  SDRT  charge  applying  on  entry  as  described  above,  a  0.5%  SDRT  charge  would  apply  to  transfers  of  securities  made  within  the  system.

In  accordance  with  the  terms  of  the  Deposit  Agreement,  any  tax  or  duty  payable  by  the  Depositary  or  the  Custodian  of  the  Depositary  on  any
subsequent  deposit  of  shares  will  be  charged  by  the  Depositary  to  the  holder  of  the  ADS  or  any  deposited  security  represented  by  the  ADS.

No UK stamp duty will be payable on the acquisition or transfer of an ADS or beneficial ownership of an ADS, provided that the ADS and any separate
instrument of transfer or written agreement to transfer remains at all times outside the UK, and provided further that any instrument of transfer or
written  agreement  to  transfer  is  not  executed  in  the  UK.  An  agreement  to  transfer  ADSs  will  not  give  rise  to  a  liability  for  SDRT.

Any  transfer  for  value  of  the  underlying  shares  represented  by  ADSs  (which  will  exclude  a  transfer  from  the  Custodian  of  the  Depositary  or  the
Depositary to an ADS holder on a cancellation of the ADSs), may give rise to a liability to UK stamp duty. The amount of UK stamp duty payable is
generally calculated at the rate of 0.5% of the amount or value of the consideration on a transfer from the Custodian of the Depositary to a US Holder
or registered holder of an ADS, rounded up (if necessary) to the nearest multiple of £5. Upon cancellation of the ADS, however, only a fixed UK stamp
duty  of  £5  per  instrument  of  transfer  will  be  payable.

US information reporting and backup withholding

Dividend  payments  on  the  shares  or  ADSs  and  proceeds  from  the  sale,  exchange  or  other  disposition  of  the  shares  or  ADSs  may  be  subject  to
information reporting to the Internal Revenue Service and possible US backup withholding at a rate of 28%. US federal backup withholding generally
is imposed on specified payments to persons that fail to furnish required information. Backup withholding will not apply to a holder who furnishes a
correct taxpayer identification number or certificate of foreign status and makes any other required certification, or who is otherwise exempt from
backup withholding. Any US persons required to establish their exempt status generally must file Internal Revenue Service Form W-9, Request for
Taxpayer  Identification  Number  and  Certification.

Backup withholding is not an additional tax. Amounts withheld as backup withholding may be credited against a US Holder’s US federal income tax
liability. A US Holder may obtain a refund of any excess amounts withheld under the backup withholding rules by filing the appropriate claim for
refund  with  the  Internal  Revenue  Service  and  furnishing  any  required  information.

Documents  on  display

Certain documents referred to in this Annual Report can be inspected at our offices at Grant Way, Isleworth, Middlesex, TW7 5QD, England. A copy of
the  Annual  Report  can  be  downloaded  from  the  Company’s  corporate  website  at  www.sky.com/corporate.

We are subject to the periodic reporting and other informational requirements of the US Securities Exchange Act. Under the Exchange Act, we are
required to file reports and other information with the SEC. Copies of reports and other information, when so filed, may be inspected without charge
and may be obtained at prescribed rates at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C., 20549. The
public may obtain information regarding the SEC’s Public Reference Room by calling the SEC at 1-202-551-8090. Our public filings with the SEC are
also  available  on  the  website  maintained  by  the  SEC  at  www.sec.gov.

172

Material  modifications  to  the  rights  of  security  holders  and  use  of  proceeds

The  constituent  instruments  defining  the  rights  of  holders  of  ordinary  shares  have  not  been  materially  modified.

Pursuant to the terms of the Deposit Agreement, The Bank of New York, as Depositary, has agreed to notify holders of ADSs of all actions of the
Company in which shareholders of ordinary shares are entitled to exercise voting rights, thus facilitating the exercise of voting rights by holders of
ADSs.  The  address  of  The  Bank  of  New  York  is  101  Barclay  Street,  New  York,  New  York,  10286.

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

173

USEFUL  DEFINITIONS

DESCRIPTION

GLOSSARY  OF  TERMS

ADS

ATC

Basic  Packages

bonus  channel

American  Depositary  Share

Advanced  Technology  Centre

DTH  subscription  packages  which  exclude  Premium  Channels

A  channel  provided  to  a  subscriber  in  addition  to  one  or  more  subscription  channels,  but  at  no
incremental  cost  to  the  subscriber

BSkyB  or  the  Company

British  Sky  Broadcasting  Group  plc

Churn

Digibox

DSL

DTH

DTT

EITF

EPG

ESOP

The number of DTH subscribers over a given period that terminate their subscription in its entirety, net
of  former  subscribers  who  reinstate  their  subscription  in  that  period  (where  such  reinstatement  is
within  a  twelve  month  period  of  the  termination  of  their  original  subscription),  expressed  as  a
percentage  of  total  subscribers.

Digital  satellite  reception  equipment

Digital  Subscriber  Line

Direct-to-Home: the transmission of satellite services with reception through a minidish. The Group also
retails  certain  Sky  Channels  (in  some  cases  together  with  channels  broadcast  by  third  parties)  to  a
limited  number  of  DSL  subscribers  (references  throughout  to  ‘‘DTH  subscribers’’  include  DSL
subscribers)

Digital Terrestrial Television: digital signals delivered to homes through a conventional aerial, converted
through  a  set  top  box  or  integrated  digital  television  set

Emerging  Issues  Task  Force:  a  body  which  assists  in  providing  financial  reporting  guidance  under
US  GAAP

Electronic  Programme  Guide

Employee  Share  Ownership  Plan

Fiscal  year  or  fiscal

Refers  to  the  twelve  months  ended  on  the Sunday  nearest  to  30  June  of  the  given  year

Freesat

Freeview

GAAP

the  Group

HDTV

IFRS

IP

LLU

Minidish

MPLS

Non-subscription  service  offered  by  Sky

The  free  DTT  offering  operating  in  the  UK

Generally  Accepted  Accounting  Principles

BSkyB  and  its  subsidiary  undertakings

High  Definition  Television

International  Financial  Reporting  Standards

Internet  Protocol:  the  mechanism  by  which  data  packets  may  be  routed  between  computers  on  a
network

Local Loop Unbundling: a process by which BT’s exchange lines are physically disconnected from BT’s
network and connected to other operators’ networks. This enables operators other than BT to use the
BT  local  loop  to  provide  services  to  customers

Satellite  dish  required  to  receive  digital  satellite  television

Multi  Protocol  Label  Switching:  a  networking  standard  for  including  routing  information  in  the  data
packets  of  an  Internet  Protocol  network.

Multichannel  viewing  share

Share  of  viewers  of  non-analogue terrestrial  television

Multiroom

Ofcom

Installation  of  an  additional  Digibox  in  the  household  of  an  existing  subscriber

Office  of  Communications

174

Premium  Channels

The  Sky  Premium  Channels  and  the  Premium  Sky  Distributed  Channels

Premium  Sky  Distributed  Channels

Disney Cinemagic (including a Disney multiplex channel, ‘‘Disney Cinemagic +1’’) (from 16 March 2006,
The  Disney  Channel  (including  three  Disney  multiplex  channels,  ‘‘Toon  Disney’’,  ‘‘Playhouse  Disney’’
and  ‘‘Disney  Channel  +1  hour’’)  was  replaced  by  Disney  Cinemagic  (including  a  Disney  multiplex
channel,  ‘‘Disney  Cinemagic  +1’’)  and  ‘‘Toon  Disney’’  and  ‘‘Playhouse  Disney’’  became  Basic  Package
channels, FilmFour (including the FilmFour multiplex channels, ‘‘FilmFour +1’’ and ‘‘FilmFour Weekly’’)
(from 23 July 2006, FilmFour is being broadcast as a free-to-air channel), MUTV, Chelsea TV and Music
Choice  Extra

Pub  Channel

A  wholly-owned  business-to-business  television  channel  available  only  to  the  licensed  retail  trade

PVR

RCF

Sky

Sky+

Sky  Active

Sky  Basic  Channels

Sky  Bet

Sky  Buy

Sky  Channels

Personal Video Recorder: satellite decoder which utilises a built-in hard disk drive to enable viewers to
record  without  videotapes,  pause  live  television  and  record  one  programme  while  watching  another

Revolving  Credit  Facility

British  Sky  Broadcasting  Group  plc  and  its  subsidiary  undertakings

Sky’s  fully-integrated  Personal  Video  Recorder  (PVR)  and  satellite  decoder

The  brand  name  for  Sky’s  transactional  interactive  television  services,  including  e-mail/messaging,
games,  betting,  shopping,  banking,  travel  services  and  ticket  sales

Sky One (and its multiplex versions, Sky Two and Sky Three, and its simulcast version, Sky One HD), Sky
News, Sky Travel (and its multiplex versions, Sky Travel +1 and Sky Travel Extra), Sky Travel Shop, Sky
Sports News, Artsworld (including its simulcast version, Artsworld HD) (all references to Sky Channels
relating  to  periods  prior  to  4  March  2005  exclude  Artsworld),  Sky  Vegas  845,  Sky  Vegas  846,  Flaunt,
Bliss  (which  was  named  ‘‘The  Amp’’  until  2  March  2006)  and  Scuzz

Sky’s  betting  services,  provided  through  digiboxes,  the  internet  and  via  phone

Interactive  and  internet  shopping  services

Television  channels  wholly  owned  by  the  Group,  being  the  Sky  Basic  Channels  and  Sky  Premium
Channels

Sky  Distributed  Channels

Television  channels  owned  and  broadcast  by  third  parties,  retailed  by  the  Group  to  DTH  viewers

Sky  Premium  Channel  Package

DTH  subscription  package  which  includes  one  or  more  of  the  Sky  Premium  Channels

Sky  Premium  Channels

Sky  Talk

SkyVenue

Sky  World

Terrestrial  channels

Sky Movies 1 (and its multiplex versions, Sky Movies 3, Sky Movies 5, Sky Movies 7 and Sky Movies 9,
and its simulcast version, Sky Movies 9 HD), Sky Movies 2 (and its multiplex versions, Sky Movies 4, Sky
Movies 6, Sky Movies 8 and Sky Movies 10, and its simulcast version, Sky Movies 10 HD), Sky Sports 1,
Sky Sports 2 (and their simulcast version, Sky Sports HD) and Sky Sports Xtra. Sky Premium Channels
include  bonus  channels,  including  Sky  Sports  3  and  Sky  Cinema  1  (and  its  multiplex  version,  Sky
Cinema  2)

Home  phone  service  provided  exclusively  for  Sky  digital  subscribers

A  wholly-owned  business  television  channel  available  only  to  the  licensed  retail  trade  for  viewing  by
their  customers

The  top  tier  of  packages  that  includes  all  Sky  Premium  Channels

Television  channels  which  have  access  to  analogue  spectrum.  The  UK  currently  has  five  terrestrial
channels:  BBC  1,  BBC  2,  ITV,  Channel  4  and  five

Transmission  costs

Costs  of  transmitting  channels  to  subscribers

Transponder

VAT

Viewing  share

VoD

Wireless  communication  devices  on  satellites  which  send  programming  signals  to  minidishes

Value  Added  Tax:  a  UK  sales  tax  levied  on  most  goods  and  services

Number  of  people  viewing  a  channel  as  a  percentage  of  total  viewing  audience

Video-on-Demand

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

175

VPN

WAN

Virtual  Private  Network:  a  network  that  uses  a  public  telecommunication  infrastructure,  such  as  the
internet, to provide remote offices or individual users with secure access to their organisation’s network

Wide Area Network. Companies link networks at different sites over the internet to form a secure WAN.

176

The information in this document that is referred to below shall be deemed to be part of the Annual Report on Form 20-F for 2006 that has been
filed with the Securities and Exchange Commission. This information is the only information that is intended to be filed or incorporated by reference
into  any  filing  made  by  the  Company  under  applicable  US  securities  laws.

FORM  20-F  CROSS  REFERENCE  GUIDE

Item Form  20-F  caption

1

2

3
A

B
C
D

4
A
B

C

D

Identity  of  directors,  senior  management  and  advisors

Offer  statistics  and  expected  timetable

Key  information
Selected  financial  data

Capitalization  and  indebtedness
Reason  for  the  offer  and  use  of  proceeds
Risk  factors

Information  on  the  Company
History  and  development  of  the  Company
Business  overview

Organizational  structure

Property,  plants  and  equipment

Location  in  this  document

Not  applicable

Not  applicable

Group  financial  record
Shareholder  Information  —  Exchange  rates
Not  applicable
Not  applicable
Risk  Factors

The  business,  its  objectives  and  its  strategy
The  business,  its  objectives  and  its  strategy
Government  regulation
Consolidated  financial  statements — Note  30  ‘‘Group
Investments’’
Property

4A Unresolved  staff  comments

None

5
A

B
C
D
E

F

G

6
A
B
C

D

E

7
A
B

C

8
A

B

Operating  and  financial  review  and  prospects
Operating  results

Liquidity  and  capital  resources
Research  and  development,  patents  and  licenses,  etc
Trend  information
Off  balance  sheet  arrangements

Tabular  disclosure  of  contractual  obligations

Safe  harbor

Directors,  senior  management  and  employees
Directors  and  senior  management
Compensation
Board  practices

Employees

Share  ownership

Major  shareholders  and  related  party  transactions
Major  shareholders
Related  party  transactions

Interests  of  experts  and  counsel

Financial  information
Consolidated  statements  and  other  financial
information

Significant  changes

Financial  review
Financial  and  operating  review
Financial  and  operating  review — Liquidity  and  capital  resources
Financial  and  operating  review — Research  and  development
Financial  and  operating  review — Trends  and  other  information
Financial  and  operating  review — Off-balance  sheet
arrangements
Financial  and  operating  review — Tabular  disclosure  of
contractual  obligations
Forward  looking  statements

Board  of  Directors  and  senior  management
Report  on  Directors’  remuneration
Report  on  Directors’  remuneration — 8.  Service  agreements,
9.  Non-executive  Directors
Corporate  governance  report —   Board  committees
Board  of  Directors  and  senior  management — Employees
Consolidated  financial  statements —   Note  7  ‘‘Employee  benefits
and  key  management  compensation’’
Report  on  Directors’  remuneration — 11.  Share  interests
Report  on  Directors’  remuneration — 13.  LTIP,  14.  Sharesave
scheme  options

Shareholder  information — Principal  shareholders
Financial  and  operating  review — Related  party  transactions
Consolidated  financial  statements — Note  29  ‘‘Transactions  with
related  parties  and  major  shareholders’’
Not  applicable

Auditors’  report
Consolidated  financial  statements
Financial  and  operating  review — Trends  and  other  information
None

Page

n/a

n/a

157
163
n/a
n/a
24

5
5
27

119
49

n/a

37
39
43
47
45

46

44
2

51
63

67
60
54

90
70

72

162
47

118
n/a

74
76
45
n/a

BRITISH  SKY  BROADCASTING  GROUP  PLC
ANNUAL  REPORT  2006

177

Item Form  20-F  caption

9
A
B
C
D
E
F

The  offer  and  listing
Offer  and  listing  details
Plan  of  distribution
Markets
Selling  shareholders
Dilution
Expenses  of  the  issue

10 Additional  information
A
B

Share  capital
Memorandum  and  articles  of  association

C
D
E
F
G
H
I

Material  contracts
Exchange controls
Taxation
Dividends  and  paying  agents
Statement  by  experts
Documents  on  display
Subsidiary  information

11 Quantitative  and  qualitative  disclosures  about  market  risk

Location  in  this  document

Shareholder  information — Share  price  information
Not  applicable
Shareholder  information — Share  information
Not  applicable
Not  applicable
Not  applicable

Not  applicable
Shareholder  information — Memorandum  and  articles  of
association
The  business,  its  objectives  and  its  strategy — Material  contracts
Shareholder  information — Exchange controls
Shareholder  information — Taxation
Not  applicable
Not  applicable
Shareholder  information — Documents  on  Display
Not  applicable

Consolidated  financial  statements — Note  22  ‘‘Derivatives  and
other  financial  instruments’’

12

13

Description  of  securities  other  than  equity  securities

Defaults,  dividend  arrearages  and  delinquencies

Not  applicable

Not  applicable

14 Material  modifications  to  the  rights  of  security  holders  and  use

of  proceeds

15

Controls  and  procedures

16A Audit  committee  financial  expert

16B Code  of  ethics

16C Principal  accountant  fees  and  services

Shareholder  information — Material  modifications  to  the  rights  of
security  holders  and  use  of  proceeds

Corporate  governance  report

Corporate  governance  report — Audit  Committee

Corporate  governance  report — Corporate  policies

Consolidated  financial  statements — Note  6  ‘‘Profit  before
taxation’’
Corporate  governance  report — Use  of  external  auditors

16D Exemptions  from  the  listing  standards  for  audit  committees

None

16E Purchases  of  equity  securities  by  the  issuer  and  affiliated

purchasers

Consolidated  financial  statements — Note  24  ‘‘Reconciliation  of
shareholders’  equity’’ — Purchase  of  own  shares  and  capital
redemption  reserve

17

18

Financial  statements

Financial  statements

19

Exhibits

Not  applicable

Auditors’  report
Consolidated  financial  statements

Filed  with  the  SEC

Page

161
n/a
160
n/a
n/a
n/a

n/a

164
36
170
170
n/a
n/a
172
n/a

105

n/a

n/a

173

58

61

58

90
62

n/a

112

n/a

74
76

178

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British Sky Broadcasting Group plc
GRANT WAY, ISLEWORTH,
MIDDLESEX TW7 5QD, ENGLAND
TELEPHONE 0870 240 3000
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REGISTERED IN ENGLAND NO. 2247735

Sky Annual Report 2006
British Sky Broadcasting Group plc

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