Founded in 1991, Sonic Foundry (NASDAQ: SOFO) is
a technology leader in the emerging rich media
communications marketplace, providing enterprise
solutions and services that link an information
driven world. We’re changing the way organizations
communicate via the web and how people around
the globe receive vital information needed for work,
professional advancement, safety and education.
www.sonicfoundry.com | 1.877.783.7987
2005 annual report
Your knowledge is power. Seize it.
How much would your organization’s effectiveness improve if you could easily
process, transfer and reuse the important knowledge that is developed every day?
We make the right tools for communicating and preserving the most vital asset you
have - organizational know-how.
Our integrated webcasting and web presentation solutions are trusted by Fortune
500 companies, education institutions and government agencies for a variety of
critical communication needs.
Our technology at work.
Thousands of hours of information are captured every day with Sonic Foundry’s
technology. Mediasite.com provides a glimpse into this world by linking all the public
presentations available on the Internet from the wide variety of organizations that are
mediasiting their knowledge. Explore the world of Mediasite at www.mediasite.com.
Chairman’s Letter
The need to communicate hasn’t changed much over the
What has changed are the economics of
last 100 years.
communication and the ready availability of the technology to do
so. More people than ever are discovering and taking advantage of
new ways to be seen and heard. Whether it’s a two person
conversation, a blog or a webcast to thousands, the key elements of
a message have tended to stay the same, but the techniques and the
distribution methods continue to evolve. Today’s systems allow for
a tighter message to be delivered to more specific audience
segments. The sea change we are witnessing today is a fundamental
shift from mainstream media, network television, radio, newspapers,
magazines and film to a communications world that is driven by
better defined audience reach.
This significant shift fundamentally defines Sonic Foundry,
the company you have invested in, and continually impacts what we
offer to the market. Today’s opportunity is called rich media
communications and it’s where we have positioned the company for
what we feel will be a long term growth trend that continues to
change the way individuals and organizations communicate.
Over the last 3 years, we evangelized our Mediasite product line as a new form of communication technology
geared specifically to information providers. We’ve found that whether it’s the professor, CEO, reporter, health care
provider, product manager, lawyer or engineer, they all have one thing in common: a fundamental need to share
knowledge and information with those that seek it. What makes us unique is our ability to borrow the early ideas of
television, telephony and audio/video production and meld them into an entirely new form of communication that is
changing the way people deliver their message.
“This is still just the beginning of what we
expect will turn into thousands of devices
capturing and transmitting information for
millions of hours of content, all accessible
on a distributed network basis.”
transmitter.
The Mediasite platform
2005 marked further developments
that firmly
established Mediasite as a platform. The advances we’ve
made are not unlike the development of the first radio or
television
is a
prerequisite to allowing the rich media communications
process to begin. And similar to the radio and television
market, we are now seeing the “sets” evolve economically
in a wide variety of devices, namely PCs, tablets, PDAs,
this new
cellphones, etc.
communication medium is increasing and viewership is
rising, not unlike the dawn of radio and television.
recognition of
Thus,
And similar to the rise in viewership, we will also see a spread of “networks” like we’ve never seen before.
In 2005 we introduced a new search portal, Mediasite.com, a website that aggregates public presentations created
with Mediasite systems in one location, allowing users to search specific content with a simple search phrase.
Through our advanced R&D group, we incorporated unique ways in which data can be indexed and therefore
searched. Users are now able to drill down into very deep and technical subject matter that is difficult to find, even
through the use of traditional search engines like Google, Yahoo or MSN.
Through the power of the Mediasite platform, we have an opportunity to create thousands of networks who
provide their own customized content delivered to their very specific audience clusters. We are now offering the
elements of Mediasite.com and the server technology that brings it all together to organizations designed to transmit
communications and have relevant audience reach.
Three years ago we were proud of signing our first five customers. Today they number over 400. In early
2003, we documented the capture of a few dozen rich media presentations. Today, there are thousands of hours of
Mediasite content created for both public and private consumption. This is still just the beginning of what we expect
will turn into thousands of devices capturing and transmitting information for millions of hours of content, all
accessible on a distributed network basis.
And this is precisely why we have entered the most exciting time of our market development process. The
horseless carriage is now an automobile, it’s moved from the machine shop and into full blown factory production.
And now our market is appreciating the power of the technology we have unleashed.
Market patience is one of the key advantages that we’ve been able to maintain. Over the years, we’ve ridden
out the various market ups and downs and are now at the beginning stages of market acceptance and maturation for
yet another technology wave. Through it all, we’ve maintained a market lead in concept and development and are
now well positioned to take advantage of the anticipated market growth. As shareholders, I’m delighted you have
entrusted us with building this dream and continuing the ride.
Rimas P. Buinevicius
Chairman and Chief Executive Officer
Madison, WI
February 2006
SONIC FOUNDRY, INC.
222 West Washington Avenue
Madison, Wisconsin 53703
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
To Be Held March 15, 2006
The Annual Meeting of Stockholders of SONIC FOUNDRY, INC., a Maryland corporation (“Sonic”) will be
held at the Monona Terrace Community and Convention Center, One John Nolen Drive, Madison, Wisconsin 53703 on
March 15, 2006 at 9:00 a.m. local time, for the following purposes:
1.
2.
To elect one director to hold office for a term of five years, and until his successor is duly elected and qualified.
To ratify the appointment of Grant Thornton LLP as our independent auditors for the fiscal year ending
September 30, 2006.
3.
To transact such other business as may properly come before the meeting or any adjournments thereof.
All the above matters are more fully described in the accompanying Proxy Statement.
Only holders of record of Common Stock at the close of business on January 17, 2006 are entitled to notice of,
and to vote at, this meeting or any adjournment or adjournments thereof.
Please complete and return the enclosed proxy in the envelope provided or follow the instructions on the proxy
card to authorize a proxy by telephone or over the Internet, whether or not you intend to be present at the meeting in
person.
By Order of the Board of Directors,
Kenneth A. Minor
Secretary
Madison, Wisconsin
January 23, 2006
─────────────────────────────────────
If you cannot personally attend the meeting, it is earnestly requested that you promptly indicate your vote on
the issues included on the enclosed proxy and date, sign and mail it in the enclosed self-addressed envelope,
which requires no postage if mailed in the United States or, follow the instructions on the proxy card to
authorize a proxy by telephone or over the Internet. Doing so will save us the expense of further mailings. If
you sign and return your proxy card without marking choices, your shares will be voted in accordance with the
recommendations of the Board of Directors.
─────────────────────────────────────
(This page intentionally left blank.)
SONIC FOUNDRY, INC.
222 W. Washington Avenue
Madison, Wisconsin 53703
PROXY STATEMENT
January 23, 2006
The Board of Directors of Sonic Foundry, Inc., a Maryland corporation (“Sonic”), hereby solicits the enclosed
proxy. Unless instructed to the contrary on the proxy, it is the intention of the persons named in the proxy to vote
the proxies:
FOR the election of Frederick H. Kopko, Jr. as Director for term expiring in 2011; and
FOR the ratification of the appointment of Grant Thornton LLP as independent auditors of Sonic for the fiscal
year ending September 30, 2006.
In the event that the nominee for director becomes unavailable to serve, which management does not anticipate,
the persons named in the proxy reserve full discretion to vote for any other person who may be nominated. Proxies
may also be authorized by telephone or over the Internet by following the instructions on the proxy card. Any
stockholder giving a proxy may revoke the same at any time prior to the voting of such proxy. This Proxy
Statement and the accompanying proxy are being mailed on or about February 8, 2006.
Each stockholder will be entitled to one vote for each share of Common Stock standing in his or her name on
our books at the close of business on January 17, 2006 (the “Record Date”). On that date, we had outstanding and
entitled to vote 31,616,577 shares of Common Stock.
QUORUM; VOTES REQUIRED
As of the Record Date, there were 31,616,577 shares of Common Stock outstanding and entitled to vote. Each
share of outstanding Common Stock entitles the holder thereof to one vote. Votes cast by proxy or in person at the
Annual Meeting will be tabulated by the inspector of elections appointed for the Annual Meeting and will determine
whether or not a quorum is present. Where, as to any matter submitted to the stockholders for a vote, proxies are
marked as abstentions (or stockholders appear in person but abstain from voting), such abstentions will be treated as
shares that are present and entitled to vote for purposes of determining the presence of a quorum but as unvoted for
purposes of determining the approval of any matter submitted to the stockholders for a vote. If a broker indicates on
the proxy that it does not have discretionary authority as to certain shares to vote on a particular matter and has not
received instructions from the beneficial owner, which is known as a broker non-vote, those shares will not be
considered as present and entitled to vote with respect to that matter; however, such shares will be considered
present for purposes of a quorum. A majority of the shares of Common Stock issued, outstanding and entitled to
vote at the Annual Meeting, present in person or represented by proxy, shall constitute a quorum at the Annual
Meeting.
The election of the Directors requires a plurality of the votes present and entitled to vote. The approval of each
other proposal requires the affirmative vote of the holders of a majority of the votes cast at the Annual Meeting.
DATE, TIME AND PLACE OF ANNUAL MEETING
The Annual Meeting will be held on March 15, 2006 at 9:00 a.m. (Central time) at the Monona Terrace
Community and Convention Center, One John Nolen Drive, Madison, Wisconsin 53703.
1
RECORD DATE; STOCKHOLDERS ENTITLED TO VOTE
Only holders of issued and outstanding shares of Sonic's common stock as of the close of business on January
17, 2006 are entitled to notice of and to vote at the Annual Meeting, including any adjournment or postponement
thereof. As of that date, there were 31,616,577 shares of Sonic's common stock outstanding, held by approximately
8,800 shareholders, of which approximately 8,300 were held in "street name". The presence, in person or by proxy,
at the Annual Meeting of the holders of a majority of the outstanding shares of our common stock is necessary to
constitute a quorum at the Annual Meeting.
PROPOSAL ONE: ELECTION OF DIRECTOR
Our Amended and Restated Articles of Incorporation and Bylaws provide that the Board of Directors shall be
divided into five classes, with each class having a five-year term. Directors are assigned to each class in accordance
with a resolution or resolutions adopted by the Board of Directors, each class consisting, as nearly as possible, of one-
fifth the total number of directors. Vacancies on the Board of Directors resulting from death, resignation,
disqualification, removal or other causes may be filled by either the affirmative vote of the holders of a majority of the
then-outstanding shares or by the affirmative vote of a majority of the remaining directors then in office, even if less
than a quorum of the Board of the Directors. Newly created directorships resulting from any increase in the number of
directors may, unless the Board of Directors determines otherwise, be filled only by the affirmative vote of the directors
then in office, even if less than a quorum of the Board of Directors. A director elected by the Board of Directors to fill
a vacancy (including a vacancy created by an increase in the number of directors) shall serve for the remainder of the
full term of the class of directors in which the vacancy occurred and until such director’s successor is elected and
qualified.
Our Amended and Restated Articles of Incorporation provide that the number of directors, which shall constitute
the whole Board of Directors, shall be fixed exclusively by one or more resolutions adopted from time to time by the
Board of Directors. Our currently authorized number of directors is seven. The seat on the Board of Directors,
currently held by Frederick H. Kopko, Jr., is designated a Class III Board seat, with a term expiring as of the Annual
Meeting. Mr. Kopko will stand for re-election at this Annual Meeting.
Mr. Kopko is currently a Board member of Sonic who was previously elected by the stockholders. If elected at
the Annual Meeting, Mr. Kopko would serve until the 2011 Annual Meeting and until his successor is elected and
qualified or until his earlier death, resignation or removal.
Nominee for Director for a Five-Year term expiring on the 2011 Annual Meeting
Frederick H. Kopko, Jr.
Mr. Kopko, age 50, has been our Secretary from April 1997 to February 2001 and has been a Director since
December 1995. Mr. Kopko is a partner of the law firm of McBreen & Kopko, Chicago, Illinois, and has been a partner
of that firm since January 1990. He has been a Director of Mercury Air Group, Inc. since 1992. Mr. Kopko received a
B.A. degree in economics from the University of Connecticut, a J.D. degree from the University of Notre Dame Law
School, and an M.B.A. degree from the University of Chicago.
The election of a Director requires the approval of a plurality of the votes cast by holders of the shares of Sonic's
common stock. Any shares not voted, whether by broker non-vote or otherwise, will have no impact on the outcome of
the election.
The Board of Directors unanimously recommends a vote FOR the election of Mr. Kopko as Class III
Director.
2
DIRECTORS CONTINUING IN OFFICE
Rimas P. Buinevicius
Term Expires 2007
Mr. Buinevicius, age 43, has been our Chairman of the Board since October 1997 and Chief Executive
Officer since January 1997. In addition to his organizational duties, Mr. Buinevicius is a recognized figure in the
rich media industry focused on the convergence of technology, digital media and entertainment. Mr. Buinevicius
joined Sonic in 1994 as General Manager and Director of Marketing. Prior to joining Sonic, Mr. Buinevicius spent
the majority of his professional career in the fields of biomedical and industrial control research and development.
Mr. Buinevicius earned an M.B.A. degree from the University of Chicago; a Master's degree in Electrical
Engineering from the University of Wisconsin, Madison; a Bachelor's degree in Electrical Engineering from the
Illinois Institute of Technology, Chicago; and is a recipient of Ernst and Young’s Entrepreneur of the Year award.
Monty R. Schmidt
Term Expires in 2008
Mr. Schmidt, age 41, has been our Chief Technology Officer since July 2003 and served as President from
March 1994 to July 2003 and as a Director since February 1994. Throughout his tenure at Sonic Foundry, Mr. Schmidt
has spearheaded a variety of engineering and strategic initiatives that have helped grow Sonic from the one person
startup he founded in 1991. In addition to acting as an industry liaison, Mr. Schmidt is responsible for managing and
facilitating technology development and utilization. Prior to joining Sonic, Mr. Schmidt served in software and
hardware engineering capacities for companies in the medical and food service equipment industries. Mr. Schmidt has
a B.S. degree in Electrical Engineering from the University of Wisconsin, Madison.
Gary R. Weis
Term Expires in 2008
Mr. Weis, age 58, has been a Director of Sonic since February 2004 and was President, Chief Executive
Officer and a Director of Cometa Networks, a wireless broadband Internet access company from March 2003 to
April 2004. From May 1999 to February 2003 he was Senior Vice President of Global Services at AT&T where he
was responsible for one of the world's largest data and IP networks, serving more than 30,000 businesses and
providing Internet access to more than one million individuals worldwide. While at AT&T, Mr. Weis also was CEO
of Concert, a joint venture between AT&T and British Telecom. Previously, from January 1995 to May 1999 he
was General Manager of IBM Global Services, Network Services. Mr. Weis served as a Director from March 2001
to February 2003 of AT&T Latin America, a facilities-based provider of telecom services in Brazil, Argentina,
Chile, Peru and Columbia. Mr. Weis earned BS and MS degrees in Applied Mathematics and Computer Science at
the University of Illinois, Chicago.
David C. Kleinman
Term Expires in 2009
Mr. Kleinman, age 70, has been a Director of Sonic since December 1997 and has taught at the Graduate
School of Business at the University of Chicago since 1971, where he is now Adjunct Professor of Strategic
Management. Mr. Kleinman has been a Director (trustee) of the Acorn Funds since 1972 (of which he is also Chair
of the Audit Committee, Chair of the Committee on Investment Performance and a member of the Committee on the
Investment Advisory Agreement); a Director since 1984 of the Irex Corporation, a contractor and distributor of
insulation materials (where he is Lead Director of the Board of Directors); and a Director since 1993 of Plymouth
Tube Company, a manufacturer of metal tubing and metal extrusions (where he serves on the Audit Committee).
He is currently a member of the Advisory Board of DSC Logistics, a logistics management and warehousing firm.
From May 1997 to February 2004, Mr. Kleinman served as a Director of AT&T Latin America and predecessor
companies, a facilities-based provider of telecom services in Brazil, Argentina, Chile, Peru and Columbia (where he
was chair of the Audit Committee and a member of the Compensation Committee). From 1994 to 2005, he was a
director of Wisconsin Paper and Products Company, a jobber of paper and paper products. From 1964 to 1971, Mr.
Kleinman was a member of the finance staff of the Ford Motor Company.
3
Paul S. Peercy
Term Expires in 2009
Mr. Peercy, age 65, has been a Director of Sonic since February 2004. Since September 1999, Mr. Peercy has
served as dean of the University of Wisconsin-Madison College of Engineering. Since 2001 Mr. Peercy has been a
member of the National Academy of Engineering. In 2000, then-Wisconsin Governor Tommy Thompson named
Mr. Peercy to the Wisconsin Technology and Entrepreneurship Council. From August 1995 to September 1999, Mr.
Peercy served as president of SEMI/SEMATECH, an Austin, Texas-based non-profit consortium of more than 160
of the nation’s suppliers to the semiconductor industry. Prior to that position he was director of Microelectronics
and Photonics at Sandia National Laboratories in Albuquerque, New Mexico. He is the author or co-author of more
than 175 technical papers and the recipient of two patents. Mr. Peercy received a BA degree in Physics from Berea
College and MS and PhD degrees in Physics from the University of Wisconsin - Madison.
Arnold B. Pollard
Term Expires in 2010
Mr. Pollard, age 63, has been a Director of Sonic since December 1997. From 1993 until January 2002, he
was the President and Chief Executive Officer of Chief Executive Group, which published "Chief Executive"
magazine. For over 25 years, he has been President of Decision Associates, a management consulting firm
specializing in organizational strategy and structure. Mr. Pollard has served as a Director of Firebrand Financial
Group, an investment banking, brokerage, and asset management firm, since 1996, as a Director and a member of
the compensation committee of Delta Financial Corporation, a public company engaged in the business of home
mortgage lending, since 2005 as a Director of Sentigen Holding Corp, a public company engaged in the
biotechnology industry and since 1996 as a Director of the International Management Education Foundation, a non-
profit educational organization. He also serves on the advisory board of PeopleTrends. From 1989 to 1991, Mr.
Pollard served as Chairman and Chief Executive Officer of Biopool International, a biodiagnostic public company
focusing on blood related testing; and previously served on the boards of Lillian Vernon Corp. and DEBE Systems
Corp. From 1970 to 1973, Mr. Pollard served as adjunct professor at the Columbia Graduate School of Business.
Mr. Pollard graduated from Cornell University (Tau Beta Pi), and holds a doctorate in Engineering-Economics
Systems from Stanford University.
MEETINGS AND COMMITTEES OF DIRECTORS
The Board of Directors met four times during the fiscal year ended September 30, 2005 (“Fiscal 2005”). The
Board of Directors has reviewed the independence of each director under the listing standards of the National
Association of Securities Dealers. Based upon its review, the Board has determined that, of the seven directors who, if
elected, will serve on the Board after the annual stockholders meeting, Messrs. Kleinman, Peercy, Weis and Pollard are
“independent” as defined under Nasdaq listing standards.
The Board of Directors has four standing committees, the Audit Committee, the Executive Compensation
Committee, the Nominating Committee and the Strategy Committee.
Sonic has a standing audit committee established in accordance with Section 3(a)(58)(A) of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”). Messrs. Kleinman (chair), Weis and Peercy serve on the
Audit Committee. Sonic’s Board of Directors has determined that all members of Sonic’s Audit Committee are
“independent” as that term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act and as defined
under Nasdaq listing standards. The Audit Committee provides assistance to the Board in fulfilling its oversight
responsibility including: (i) internal and external financial reporting, (ii) risks and controls related to financial reporting,
and (iii) the internal and external audit process. The Audit Committee is also responsible for recommending to the
Board the selection of our independent public accountants and for reviewing all related party transactions. The Audit
Committee met six times in Fiscal 2005. A copy of the charter of the Audit Committee is available on Sonic’s website.
4
Sonic's Board of Directors has determined that, due to his affiliation with the Graduate School of Business at the
University of Chicago, and due to his serving as a director on numerous company boards, along with his other
academic and business credentials, Mr. Kleinman has the requisite experience and applicable background to meet
Nasdaq standards requiring financial sophistication of at least one member of the audit committee. Sonic's Board of
Directors has also determined that neither Mr. Kleinman nor any other member of the Audit Committee is an audit
committee financial expert as defined by applicable SEC regulations. Sonic may choose to recruit one or more
directors that satisfy the current requirements for an audit committee financial expert; however, Sonic has not yet
identified an individual satisfying those criteria as well as other criteria that Sonic believes are important for an
individual to make a meaningful contribution to the deliberations of the Board of Directors as a whole. There can be no
assurance when, or if, Sonic will identify such an individual in the foreseeable future.
The Executive Compensation Committee consists of Messrs. Kleinman (chair), Pollard and Peercy. The Board
of Directors has determined that all of the members are “independent” as defined under Nasdaq listing standards. The
Executive Compensation Committee makes recommendations to the Board with respect to salaries of employees, the
amount and allocation of any incentive bonuses among the employees, and the amount and terms of stock options to be
granted to executive officers. The Committee is also responsible for establishing objective, as well as subjective goals
and certifying such goals as having been met. The Executive Compensation Committee met three times in Fiscal 2005.
A copy of the charter of the Executive Compensation Committee is available on Sonic’s website.
The Nominating Committee consists of Messrs. Pollard (chair) and Kleinman. The Board of Directors has
determined that all of the members are “independent” as defined under Nasdaq listing standards. The purpose of the
Nominating Committee is to evaluate and recommend candidates for election as directors, make recommendations
concerning the size and composition of the Board of Directors, develop specific criteria for director independence, and
assess the effectiveness of the Board of Directors. Our Board of Directors has adopted a charter for the Nominating
Committee, which is available on Sonic’s website. The Nominating Committee will review all candidates in the same
manner regardless of the source of the recommendation. Shareholder recommendations of candidates for Board
membership will be considered when submitted with sufficient detail including the candidate’s name, principal
occupation during the past 5 years, listing of directorships, a statement that such nominee has consented to the
submission of the nomination, amount of common stock of Sonic held by the nominee and qualification addressed to:
Corporate Secretary
Sonic Foundry, Inc.
222 W. Washington Ave., Suite 775
Madison, WI 53703
The Strategy Committee consists of Messrs. Pollard (chair), Buinevicius and Schmidt. The Strategy Committee
meets regularly with senior management, an outside advisory board and other industry experts in order to develop and
refine Sonic’s business strategy. The Strategy Committee met in person eight times and held numerous telephonic
meetings in fiscal 2005. Immediately following the 2006 Annual Meeting, the Strategy Committee will consist of
Messrs. Pollard (chair) and Buinevicius.
Each member of the Board attended at least 75% of the aggregate of the meetings of the Board and of the
Committees on which he served and held during the period for which he was a Board or Committee member,
respectively. Directors are expected to attend the Annual Meeting of Stockholders, and all directors attended the 2005
Annual Meeting.
DIRECTORS COMPENSATION
Our directors, who are not also our full-time employees, receive a fee of $1,500 for attendance at each meeting
of the Board of Directors and $850 per committee meeting attended, other than the chair of our Audit committee, Mr.
Kleinman, who receives $2,000 per Audit Committee meeting attended. In addition, the chair of our strategy committee
5
receives compensation of $5,000 per month totaling $60,000 in 2005 for his role in managing the activities of the
strategy committee. The cash compensation paid to the five non- employee directors combined in Fiscal 2005 was
$119,650. When traveling from out-of-town, the members of the Board of Directors are also eligible for reimbursement
for their travel expenses incurred in connection with attendance at Board meetings and Board Committee meetings.
Directors who are also employees do not receive any compensation for their participation in Board or Board Committee
meetings.
Pursuant to the Non-Employee Directors' Stock Option Plan, we grant to each non-employee director who is
reelected or who is continuing as a member of the Board of Directors at each annual stockholders meeting a stock
option to purchase 20,000 shares of Common Stock. Further, the chair of our Audit Committee receives an additional
stock option grant to purchase 5,000 shares of Common Stock per year pursuant to Sonic’s Non Qualified Stock Option
Plan. The exercise price of each stock option is equal to the market price of Common Stock on the date the stock
option is granted. Stock options issued under the Non-Employee Directors' Stock Option Plan generally will vest fully
on the first anniversary of the date of grant and expire after ten years. An aggregate of 900,000 shares are reserved for
issuance under the Non-Employee Directors' Stock Option Plan. In addition, Mr. Pollard was granted an option to
purchase 76,000 shares of Common Stock under Sonic’s Non Qualified Stock Option Plan and cash compensation of
$30,000 in February 2005 and was granted an option to purchase 94,000 shares of Common Stock under Sonic’s Non
Qualified Stock Option Plan in December 2005 and cash compensation of $55,000 in January 2006 for business
advisory services.
If any change is made in the stock subject to the Non-Employee Directors Stock Option Plan, or subject to any
option granted thereunder, the Non-Employee Directors Stock Option Plan and options outstanding thereunder will be
appropriately adjusted as to the type(s), number of securities and price per share of stock subject to such outstanding
options.
The options and warrants set forth above have an exercise price equal to the fair market value of the
underlying common stock on the date of grant. The term of all such options is ten years.
PROPOSAL TWO: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
The Board of Directors, upon the recommendation of the Audit Committee, has appointed the firm of Grant
Thornton LLP (“GT”) as independent auditors to audit our financial statements for the year ending September 30, 2006,
and has further directed that management submit the selection of independent public accountants for certification by the
stockholders at the annual meeting. GT was appointed our independent public accountants and Ernst & Young LLP
(“EY”) was dismissed in July 2004 upon approval of the Audit Committee on July 9, 2004. Representatives of GT are
expected to be present at the annual meeting to respond to stockholders' questions and to have the opportunity to make
any statements they consider appropriate.
Stockholder ratification of the selection of GT as our independent auditors is not required by our Bylaws or
otherwise. However, the Board is submitting the selection of GT to the stockholders for ratification as a matter of good
corporate practice. If the stockholders fail to ratify the selection, the Board and the Audit Committee will reconsider
whether or not to retain that firm. Even if the selection is ratified, the Board and the Audit Committee in their
discretion may direct the appointment of a different independent accounting firm at any time during the year if they
determine that such a change would be in the best interests of Sonic and its stockholders.
The ratification of the appointment of GT as independent public accountants requires the approval of a majority
of the votes cast by holders of our shares. Shares may be voted for or withheld from this matter. Shares that are
withheld and broker non-votes will have no effect on this matter because ratification of the appointment of GT requires
a majority of the shares cast.
6
Recommendation of Board of Directors
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR PROPOSAL 2
RATIFYING THE APPOINTMENT OF GT AS INDEPENDENT AUDITORS FOR SONIC.
Relations with Independent Auditors
GT has served as our independent public accountants since its appointment in July 2004. As stated in Proposal
2, the Board has selected GT to serve as our independent auditors for the fiscal year ending September 30, 2006.
Audit services performed by GT for fiscal years 2005 and 2004 consisted of the examination of our financial
statements, review of quarter fiscal results, and services related to filings with the Securities and Exchange Commission
(SEC). Audit services performed by EY for fiscal 2004 consisted of the review of our first two fiscal quarters and
services related to filings with the SEC. We also retained GT and EY to perform certain other tax and consultative
services. All fees paid to GT were reviewed, considered for independence and upon determination that such payments
were compatible with maintaining such auditors’ independence, approved by Sonic’s audit committee prior to
performance.
Fiscal Years 2005 and 2004 Audit Firm Fee Summary
During fiscal years 2005 and 2004, we retained EY and GT to provide services in the following categories and
amounts:
GT
Audit Fees
Audit Related
Tax Fees
Other Fees
EY
Audit Fees
Audit Related
Tax Fees
Other Fees
Years Ended September 30,
2004
2005
$ 94,397
10,950
20,637
─
6,115
─
─
1,500
$ 78,625
10,300
620
─
49,810
─
39,120
1,500
All of the services described above were approved by Sonic’s audit committee and prior to performance. The
Audit Committee may, in its discretion, delegate to one or more of its members the authority to pre-approve any audit
or non-audit services to be performed by the independent auditors, provided that any such approvals are presented to
the Audit Committee at its next scheduled meeting. The audit committee has determined that the payments made to its
independent accountants for these services are compatible with maintaining such auditors’ independence.
7
REPORT OF THE AUDIT COMMITTEE 1
The Audit Committee's role includes the oversight of our financial, accounting and reporting processes, our
system of internal accounting and financial controls and our compliance with related legal and regulatory requirements,
the appointment, engagement, termination and oversight of our independent auditors, including conducting a review of
their independence, reviewing and approving the planned scope of our annual audit, overseeing the independent
auditors' audit work, reviewing and pre-approving any audit and non-audit services that may be performed by them,
reviewing with management and our independent auditors the adequacy of our internal financial controls, and
reviewing our critical accounting policies and the application of accounting principles. The Audit Committee held six
meetings during fiscal 2005.
Mssrs. Kleinman, Weis and Peercy meet the rules of the SEC for audit committee membership and are
"independent" as that term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act and under Nasdaq
listing standards. In April 2004, the Board approved revisions to the Audit Committee Charter to reflect new rules and
standards set forth in certain SEC regulations as well as changes to Nasdaq listing standards. A copy of the Audit
Committee Charter was attached as Exhibit A to the 2004 proxy statement filed on April 26, 2004, and is available on
Sonic’s website.
As set forth in the Audit Committee Charter, management of Sonic is responsible for the preparation,
presentation and integrity of Sonic’s financial statements and for the effectiveness of internal control over financial
reporting. Management and the accounting department are responsible for maintaining Sonic’s accounting and
financial reporting principles and internal controls and procedures designed to assure compliance with accounting
standards and applicable laws and regulations. The independent auditors are responsible for auditing Sonic’s financial
statements and expressing an opinion as to their conformity with generally accepted accounting principles.
We have reviewed and discussed with our independent auditors, GT, matters required to be discussed pursuant
to Statement on Auditing Standards No. 61 (Communications with Audit Committees). We have received from the
auditors a formal written statement describing the relationships between the auditor and Sonic that might bear on the
auditor's independence consistent with Independence Standards Board Standard No. 1 (Independence Discussions with
Audit Committees). We have discussed with GT matters relating to its independence, including a review of both audit
and non-audit fees, and considered the compatibility of non-audit services with the auditors' independence.
The members of the Audit Committee are not full-time employees of Sonic and are not performing the functions
of auditors or accountants. As such, it is not the duty or responsibility of the Audit Committee or its members to
conduct “field work” or other types of auditing or accounting reviews or procedures or to set auditor independence
standards. Members of the Committee necessarily rely on the information provided to them by management and the
independent accountants. Accordingly, the Audit Committee’s considerations and discussions referred to above do not
assure that the audit of Sonic’s financial statements has been carried out in accordance with generally accepted auditing
standards, that the financial statements are presented in accordance with generally accepted accounting principles or
that Sonic’s auditors are in fact “independent”.
We have reviewed and discussed with management and GT the audited financial statements. We discussed with
GT the overall scope and plans of their audit. We met with GT, with and without management present, to discuss
results of their examination, their evaluation of Sonic’s internal controls, and the overall quality of Sonic’s financial
reporting.
1 The material in this report is not “soliciting material”, is not deemed filed with the SEC, and is not to be
incorporated by reference in any of our filings under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, whether made before or after the date hereof and irrespective of any general
incorporation language in such filing.
8
Based on the reviews and discussions referred to above and our review of Sonic’s audited financial statements
for fiscal 2005, we recommended to the Board that the audited financial statements be included in the Annual Report on
Form 10-K for the fiscal year ended September 30, 2005, for filing with the SEC.
Respectfully submitted,
AUDIT COMMITTEE
David C. Kleinman, Chair
Gary R. Weis
Paul S. Peercy
EXECUTIVE OFFICERS OF SONIC
Our executive officers, who are appointed by the Board of Directors, hold office for one-year terms or until their
respective successors have been duly elected and have qualified.
Rimas P. Buinevicius is our Chairman of the Board of Directors and Chief Executive Officer. (See " Directors
Continuing in Office ".)
Monty R. Schmidt is our Chief Technology Officer and a Director. (See " Directors Continuing in Office ".)
Kenneth A. Minor, age 43, has been our Chief Financial Officer since June 1997, Assistant Secretary from
December 1997 to February 2001 and Secretary since February 2001. From September 1993 to April 1997, Mr. Minor
was employed as Vice President and Treasurer for Fruehauf Trailer Corporation, a manufacturer and global distributor
of truck trailers and related after market parts and service where he was responsible for financial, treasury and investor
relations functions. Prior to 1993, Mr. Minor served in various senior accounting and financial positions for public and
private corporations as well as the international accounting firm of Deloitte Haskins and Sells. Mr. Minor is a certified
public accountant and has a B.B.A. degree in accounting from Western Michigan University.
Darrin T. Coulson, age 40, has been our Senior Vice President of Worldwide Field Operations since August
2005 and served as Regional Sales Manager from November 2004 to August 2005. From May 2003 to November
2004, Mr. Coulson was President of BxVideo, a rich media services company he founded. From March 1994 to
November 2001, Mr. Coulson served in various capacities for FORE Systems and its successor corporation, Marconi
PLC, including Executive Vice President and General Manager of Global Services and President of the Americas
Enterprise Business division, a $700 million enterprise.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table shows information known to us about the beneficial ownership of our Common Stock as of
January 17, 2006, by each stockholder known by us to own beneficially more than 5% of our Common Stock, each of
our executive officers named in the Summary Compensation Table (“Named Executive Officers”), each of our
directors, and all of our directors and executive officers as a group. Unless otherwise noted, the mailing address for
these stockholders is 222 West Washington Avenue, Madison, Wisconsin 53703.
Beneficial ownership is determined in accordance with the rules of the SEC, and includes voting or investment
power with respect to shares. Shares of common stock issuable upon the exercise of stock options or warrants
exercisable within 60 days after January 17, 2006, which we refer to as Presently Exercisable Options, are deemed
outstanding for computing the percentage ownership of the person holding the options but are not deemed outstanding
for computing the percentage ownership of any other person. Unless otherwise indicated below, to our knowledge, all
persons named in the table have sole voting and investment power with respect to their shares of common stock, except
9
to the extent authority is shared by spouses under applicable law. The inclusion of any shares in this table does not
constitute an admission of beneficial ownership for the person named below.
Based on currently available Schedules 13D and 13G filed with the SEC, we do not know of any beneficial
owners of more than 5% of our Common Stock, other than listed below.
Name of Beneficial Owner(1)
Common Stock
Monty R. Schmidt (3)
CCM Master Fund(4)
One North Wacker Drive – Suite 4725
Chicago, IL 60606
033 Asset Management LLC(5)
125 High Street, Suite 1405
Boston, MA 02110
Rimas P. Buinevicius(6)
Arnold B. Pollard(7)
733 Third Avenue
New York, NY 10017
Frederick H. Kopko, Jr.(8)
20 North Wacker Drive
Chicago, IL 60606
Kenneth A. Minor(9)
Darrin T. Coulson(10)
David C. Kleinman(11)
1101 East 58th Street
Chicago, IL 60637
Gary R. Weis(12)
P.O. Box 272
Deerfield, IL 60015
Paul S. Peercy(12)
1415 Engineering Dr
Madison, WI 53706
Number of Shares of
Class
Beneficially Owned
Percent
of Class(2)
3,309,604
10.4%
2,972,925
2,425,728
2,371,180
482,745
363,192
329,670
255,755
185,000
50,000
40,400
9.4
7.7
7.2
1.5
1.1
1.0
*
*
*
*
All Executive Officers and Directors as a Group (9 persons)(13)
7,387,546
21.6%
*
less than 1%
(1) Sonic believes that the persons named in the table above, based upon information furnished by such persons, have
sole voting and investment power with respect to the number of shares indicated as beneficially owned by them.
(2) Applicable percentages are based on 31,616,577 shares outstanding, adjusted as required by rules promulgated by
(3)
(4)
the Securities and Exchange Commission.
Includes 166,468 shares subject to Presently Exercisable Options.
Information is based on Schedule 13G/A filed on February 9, 2005 by Clint D. Coghill, Coghill Capital
Management, L.L.C., and CCM Master Qualified Fund, Ltd. Represents shares beneficially owned by CCM
Master Fund, Ltd.; Coghill Capital Management, L.L.C. and Clint D. Coghill. Mr. Coghill is the managing
member of Coghill Capital Management, L.L.C.; an entity which serves as the investment manager of CCM
Master Fund, Ltd.
10
(5)
Information is based on Schedule 13G filed on February 7, 2005 by 033 Asset Management, LLC. 033 Asset
Management, LLC. is the investment manager of 033 Growth Partners I, L.P., 033 Growth Partners II, L.P.,
Oyster Pond Partners, L.P. and 033 Growth International Fund, Ltd.. Lawrence C. Longo is the Chief Operating
Officer of 033 Asset Management LLC.
(6)
Includes 1,166,666 shares subject to Presently Exercisable Options.
(7)
Includes 482,745 shares subject to Presently Exercisable Options.
(8)
Includes 180,000 shares subject to Presently Exercisable Options.
(9)
Includes 315,273 shares subject to Presently Exercisable Options.
(10) Includes 49,570 shares subject to Presently Exercisable Options.
(11) Includes 185,000 shares subject to Presently Exercisable Options.
(12) Includes 40,000 shares subject to Presently Exercisable Options.
(13) Includes an aggregate of 2,625,722 Presently Exercisable Options.
The following table sets forth all the cash compensation paid by Sonic during the three fiscal years ended
September 30, 2005 to our chief executive officer and our other executive officers who were serving as executive
officers as of September 30, 2005.
Annual Compensation
Name and Principal
Position
Rimas P. Buinevicius
Chief Executive Officer
and Chairman
Monty R. Schmidt
Chief Technology
Officer and Director
Kenneth A. Minor
Chief Financial Officer
and Secretary
Darrin T. Coulson(3)
Senior Vice President –
Field Operations
Fiscal
Year
2005
2004
2003
2005
2004
2003
2005
2004
2003
2005
2004
2003
Salary
$248,077
192,308
136,538
Bonus
$ 40,000
─
250,000
199,039
168,269
144,615
173,077
144,230
128,462
139,615
─
─
40,000
─
250,000
40,000
─
100,000
─
─
─
Other
Annual
Compen-
sation(1)
$ ─
1,541
4,181
─
2,404
5,790
4,821
4,825
4,484
─
─
─
Long Term
Compensation
Awards
Securities
Underlying
Options(#)
50,000
─
─
50,000
─
─
50,000
─
100,000
225,000
─
─
All Other
Compensation
$ ─
─
─
─
19,424(2)
─
5,826(2)
─
─
─
(1) Consists of personal use of company vehicle included as portion of executive's taxable compensation.
(2) Consists of compensation earned and deferred pursuant to Sonic’s deferred compensation plan, along with
accrued interest.
(3) Mr. Coulson became an executive officer in August 2005.
Employment Agreements
We entered into employment agreements with Rimas P. Buinevicius and Monty R. Schmidt and renewed them
on substantially the same terms as the prior agreements in January 2001. The salaries of each of Messrs. Buinevicius
and Schmidt are subject to increase each year at the discretion of the Board of Directors. Messrs. Buinevicius and
Schmidt are also entitled to incidental benefits of employment under the agreements. Each of the employment
agreements provides that if (i) Sonic Foundry breaches its duty under such employment agreement, (ii) the employee's
11
status or responsibilities with Sonic Foundry has been reduced, (iii) Sonic Foundry fails to perform its obligations under
such employment agreement, or (iv) after a Change in Control of Sonic Foundry, Sonic Foundry’s financial prospects
have significantly declined, the employee may terminate his employment and receive all salary and bonus owed to him
at that time, prorated, plus three times the highest annual salary and bonus paid to him in any of the three years
immediately preceding the termination. If the employee becomes disabled, he may terminate his employment and
receive all salary owed to him at that time, prorated, plus a lump sum equal to the highest annual salary and bonus paid
to him in any of the three years immediately preceding the termination. Pursuant to the employment agreements, each
of Messrs. Buinevicius and Schmidt has agreed not to disclose our confidential information and not to compete against
us during the term of his employment agreement and for a period of two years thereafter. Such non-compete clauses
may not be enforceable, or may only be partially enforceable, in state courts of relevant jurisdictions.
A "Change in Control" is defined in the employment agreements to mean: (i) a change in control of a nature that
would have to be reported in our proxy statement, ; (ii) Sonic Foundry is merged or consolidated or reorganized into or
with another corporation or other legal person and as a result of such merger, consolidation or reorganization less than
75% of the outstanding voting securities or other capital interests of the surviving, resulting or acquiring corporation or
other legal person are owned in the aggregate by our stockholders immediately prior to such merger, consolidation or
reorganization; (iii) Sonic Foundry sells all or substantially all of its business and/or assets to any other corporation or
other legal person, less than 75% of the outstanding voting securities or other capital interests of which are owned in the
aggregate by our stockholders, directly or indirectly, immediately prior to or after such sale; (iv) any person (as the term
"person" is used in Section 13(d) (3) or Section 14(d) (2) of the Securities Exchange Act of 1934 (the "Exchange Act")
had become the beneficial owner (as the term "beneficial owner" is defined under Rule 13d-3 or any successor rule or
regulation promulgated under the Exchange Act) of 25% or more of the issued and outstanding shares of our voting
securities; or (v) during any period of two consecutive years, individuals who at the beginning of any such period
constitute our directors cease for any reason to constitute at least a majority thereof unless the election, or the
nomination or election by our stockholders, of each new director was approved by a vote of at least two- thirds of such
directors then still in office who were directors at the beginning of any such period.
OPTIONS GRANTED IN FISCAL 2005
Sonic grants options to its executive officers under our employee stock option plans. As of September 30, 2005,
options to purchase a total of 3,987,764 shares were outstanding under the plans, and options to purchase 3,472,123
shares remained available for grant thereunder. During Fiscal 2005, 375,000 shares were granted and no options to
purchase shares were exercised by Named Executive Officers.
The following tables show for the fiscal year ended September 30, 2005 certain information regarding
options granted to and held at year-end by the Named Executive Officers. Potential
Individual Grants
Number of
securities
Underlying
Options/SARs
Granted (#)
50,000
50,000
50,000
200,000
25,000
% of Total
Options/SARs
Granted to
Employees in
Fiscal Year
5.6%
5.6
5.6
22.4
2.8
Exercise
or Base
Price
($/Sh)
$ 1.45
1.45
1.45
1.35
1.62
Expiration
Date
11/26/2014
11/26/2014
11/26/2014
7/5/2015
11/1/2014
Potential Realizable Value
at Assumed Annual Rates
of Stock Price
Appreciation for
Option Term
5%($)
$ 45,595
45,595
45,595
169,802
25,470
10%($)
$ 115,546
115,546
115,546
430,310
64,547
Rimas P. Buinevicius
Monty R. Schmidt
Kenneth A. Minor
Darrin T. Coulson
12
2005 FISCAL YEAR-END OPTION VALUES
Number of Unexercised Options/SARs
at Fiscal Year-End(#)
Exercisable
1,150,000
149,802
298,607
─
Unexercisable
50,000
50,000
83,334
225,000
Rimas P. Buinevicius
Monty R. Schmidt
Kenneth A. Minor
Darrin T. Coulson
Value of Unexercised In-the-Money
Options/SARs at Fiscal Year-End($)
Exercisable
$ 213,760
25,381
92,083
─
Unexercisable
$ ─
─
29,667
─
REPORT OF THE EXECUTIVE COMPENSATION COMMITTEE 1
The Executive Compensation Committee (the "Committee") of the Board of Directors is composed entirely of
outside, non-management directors. The Committee sets and administers the policies governing annual compensation of
executive officers, including cash compensation and stock option programs for executive employees.
Compensation Policies
Sonic Foundry operates in the competitive and rapidly changing high technology and rich media communications
environment. The goals of our executive compensation program are to motivate executives to achieve our business
objectives in this environment and reward them for their achievement, foster teamwork, and attract and retain executive
officers who contribute to our long-term success. During fiscal 2005, we used primarily salary, incentive bonuses, stock
options and personal use of company vehicles to meet these goals. Sonic's executive compensation programs are intended
to attract and retain qualified executives and to motivate them to achieve goals that will lead to appreciation of
stockholder value.
Our philosophy and guiding principles are to provide compensation levels that are comparable to those offered by
other leading high technology companies. Our compensation policies align the interests of our officers with the long-term
interests of our stockholders through stock compensation. Another principle is that a substantial portion of each
executive's compensation be in the form of an incentive bonus. Receipt of this bonus, is contingent upon meeting both
individual performance goals and company objectives. However, we retain the authority to alter the bonus amounts
because qualitative factors and long-term results need to be evaluated as well as the short-term operating results. Factors
used in determining bonus amounts granted in November 2005 included individual performance impacting successful
new product releases and achievement of 100+% Mediasite revenue growth. Executive bonus’ granted in November
2005 totaled $150,000.
Annual Compensation
The salary portion of executive compensation is determined annually by reference to multiple surveys of high
technology companies. The executive officers are matched to each position by comparing their responsibilities to the
survey description most accurately representing their position with us by content, organizational level and level of
revenue. Given the officers' levels of responsibility and our past performance, we target a competitive salary for each
executive officer. A substantial portion of the annual compensation of each executive officer would normally have been
in the form of an incentive bonus, which becomes a greater portion of an officer's potential total compensation as the
executive's level of responsibility increases.
1 The material in this report is not “soliciting material,” is not deemed filed with the SEC and is not to be
incorporated by reference in any filing of Sonic under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, whether made before or after the date hereof and irrespective of any general
incorporation language in any such filing.
13
Long-term Compensation.
The Committee has utilized stock options for all employees to motivate and retain them for the long-term. The
Committee believes that these forms of compensation closely align the employee's interests with those of stockholders
and provide a major incentive to them in building stockholder value.
Options are typically granted annually following completion of the fiscal year and are subject to vesting provisions
to encourage employees to remain employed with Sonic Foundry. The Committee did not grant any options to executives
following completion of fiscal 2005.
Each executive officer receives stock options based upon that officer's relative position, responsibilities and
performance by the individual over the previous fiscal year and the officer's anticipated performance, responsibilities and
cash compensation. Additionally, we consider the net present value of the grant compared to typical grants at high
technology companies of a similar size to Sonic Foundry. We also review the prior level of grants to the officers and to
other members of senior management, including the number of shares that continue to be subject to vesting under
outstanding options, in setting the level of options to be granted to the executive officers.
Stock options are granted at an option price equal to the fair market value of Sonic's common stock on the date of
the grant and are subject to vesting over varying periods. The option-vesting period is designed to encourage employees
to work with a long-term view of Sonic's welfare and to establish their long-term affiliation with Sonic. It is also designed
to reduce employee turnover and to retain the knowledge and skills of valued staff.
Chief Executive Officer Compensation
In an effort to conserve cash in a weak economy, Mr. Buinevicius asked the compensation committee to reduce
his base compensation from $250,000 to $200,000 as of January 1, 2001 and further to $1,229 in December 2001. Mr.
Buinevicius was granted 750,000 Common Stock options issued under the Non-Qualified Stock Option Plan as
consideration for reducing his salary and 250,000 performance-based stock options. The Committee increased Mr.
Buinevicius’ annual base compensation to $200,000 upon the successful sale of the desktop software business in July
2003, returned it to $250,000 in October 2004 and increased it to what the Committee believes to be the median rate for
comparable company CEO’s of $300,000 in November 2005. Further, Mr. Buinevicius was awarded a cash bonus of
$50,000 in November 2005.
Respectfully submitted,
EXECUTIVE COMPENSATION COMMITTEE
David C. Kleinman
Arnold B. Pollard
Paul S. Peercy
Compensation Committee Interlocks and Insider Participation
The members of the Executive Compensation Committee of Sonic's Board of Directors for Fiscal 2005 were those
named in the Executive Compensation Committee Report. No member of the Committee was at any time during Fiscal
2005 or at any other time an officer or employee of Sonic Foundry, Inc.
14
No executive officer of Sonic Foundry, Inc. has served on the board of directors or compensation committee of
any other entity that has or has had one or more executive officers serving as a member of the Board of Directors of
Sonic Foundry, Inc.
SONIC STOCK PRICE PERFORMANCE
The stock price performance graph below shall not be deemed to be incorporated by reference by any general
statement incorporating by reference this annual report on form 10-K into any filing under the Securities Act of 1933, or
under the Securities Exchange Act of 1934, except to the extent that we specifically incorporate this information by
reference, and shall not otherwise be deemed soliciting material or filed under such acts, irrespective of our general
incorporation language in such filing.
The graph below compares the cumulative total stockholder return on our Common Stock from September 30,
2000 through and including September 30, 2005 with the cumulative total return on The Nasdaq Stock Market (US only)
and the RDG Technology Composite. The graph assumes that $100 was invested in our Common Stock on September
30, 2000 for each of the indexes and that all dividends were reinvested. Unless otherwise specified, all dates refer to the
last day of each month presented. Our Common Stock is traded on the Nasdaq National Market and closed at $1.31 per
share on September 30, 2005.
The comparisons in the graph below are based on historical data, with our Common Stock prices based on the
closing price on the dates indicated, and are not intended to forecast the possible future performance of our Common
Stock.
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
Sonic Foundry
NASDAQ
Stock Market (U.S.)
RDG Technology
Composite
9/30/00
9/30/01
9/30/02
9/30/03
9/30/04
9/30/05
100.00
13.86
8.34
23.19
17.92
14.76
100.00
40.72
32.86
50.65
53.68
60.97
100.00
30.25
19.82
43.26
45.21
53.16
15
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
AMONG SONIC FOUNDRY, INC., THE NASDAQ STOCK MARKET (U.S.) INDEX
AND THE RDG TECHNOLOGY COMPOSITE INDEX
D
O
L
L
A
R
S
120
100
80
60
40
20
0
9/00
9/01
9/02
9/03
9/04
9/05
SONIC FOUNDRY, INC.
NASDAQ STOCK MARKET (U.S.)
RDG TECHNOLOGY COMPOSITE
* $100 invested on 9/30/00 in stock or index-
including reinvestment of dividends.
Fiscal year ending September 30.
CERTAIN TRANSACTIONS
Frederick H. Kopko, Jr., a director and stockholder of Sonic Foundry, is a partner in McBreen & Kopko.
Pursuant to the Directors' Stock Option Plan, Mr. Kopko has been granted options to purchase 160,000 shares of
Common Stock at exercise prices ranging from $1.03 to $59.88. He also has options to purchase 40,000 shares of
Common Stock at an exercise price of $1.09 pursuant to the 1999 Non – Qualified Stock Option Plan in his capacity
as a director. During fiscal 2005, we paid the Chicago law firm of McBreen & Kopko certain compensation for
legal services rendered subject to standard billing rates.
Section 16(a) Beneficial Ownership Reporting Compliance
Section 16(a) of the Securities Exchange Act of 1934 requires Sonic's officers and directors, and persons who
own more than ten percent of the Common Stock, to file reports of ownership and changes in ownership with the
Securities and Exchange Commission. Based solely upon a review of Forms 3 and Forms 4 furnished to us pursuant
to Rule 16a-3 under the Exchange Act during our most recent fiscal year, to Sonic Foundry's knowledge, all
reporting persons complied with all applicable filing requirements of Section 16(a) of the Securities Exchange Act
of 1934, as amended, with the following exceptions: Darrin T. Coulson inadvertently failed to timely file his Form
16
3 upon appointment to an executive officer position, and Frederick H. Kopko, Jr., Arnold B. Pollard, David C.
Kleinman, Paul S. Peercy and Gary R. Weis each inadvertently failed to timely file their respective Form 4’s upon
receiving automatic grants of options in May 2005 pursuant to the Non-Employee Directors Stock Option Plan. As
of the date of this Proxy Statement, the foregoing reporting persons have regained compliance with Section 16(a)
reporting requirements.
Code of Ethics
Sonic has adopted a Code of Ethics (as defined in Item 406 of Regulation S-K) that applies to its principal
executive, financial and accounting officers. Sonic Foundry will provide a copy of its code of ethics, without
charge, to any investor that requests it. Requests should be addressed in writing to Mr. Kenneth Minor, Corporate
Secretary, 222 West Washington Ave, Suite 775, Madison, WI 53703.
COMMUNICATIONS WITH THE BOARD OF DIRECTORS
Any stockholder who desires to contact our Board or specific members of our Board may do so electronically
by sending an email to the following address: directors@sonicfoundry.com. Alternatively, a stockholder can contact
our Board or specific members of our Board by writing to: Stockholder Communications, Sonic Foundry
Incorporated, 222 West Washington Avenue, Suite 775, Madison, WI 53703.
STOCKHOLDER PROPOSALS
In order for a stockholder proposal to be considered for inclusion in our proxy statement and form of proxy
relating to the Annual Meeting of Stockholders for fiscal year 2007, the proposal must be received by us no later than
October 11, 2006 unless we change next year’s annual meeting date by more than 30 days from March 15, 2007, in
which event the deadline would be a reasonable time before we begin to print and mail our proxy materials.
Additionally, Sonic will be authorized to exercise discretionary voting authority with respect to any stockholder
proposal not disclosed in Sonic’s 2007 proxy statement if Sonic has not received written notice of such proposal by
December 25, 2006, unless we change next year’s annual meeting date by more than 30 days from March 15, 2007, in
which event we must receive the proposal within a reasonable time before we mail our proxy materials.
OTHER MATTERS
The Board of Directors has at this time no knowledge of any matters to be brought before this year's Annual
Meeting other than those referred to above. However, if any other matters properly come before this year's Annual
Meeting, it is the intention of the persons named in the proxy to vote such proxy in accordance with their judgment on
such matters.
GENERAL
A copy of our Annual Report to Stockholders for the fiscal year ended September 30, 2005 is being mailed,
together with this Proxy Statement, to each stockholder. Additional copies of such Annual Report and of the Notice of
Annual Meeting, this Proxy Statement and the accompanying proxy may be obtained from us. We will, upon request,
reimburse brokers, banks and other nominees, for costs incurred by them in forwarding proxy material and the Annual
Report to beneficial owners of Common Stock. In addition, directors, officers and regular employees of Sonic and its
subsidiaries, at no additional compensation, may solicit proxies by telephone, telegram or in person. All expenses in
connection with soliciting management proxies for this year's Annual Meeting, including the cost of preparing,
assembling and mailing the Notice of Annual Meeting, this Proxy Statement and the accompanying proxy are to be
paid by Sonic.
17
Sonic will provide without charge (except for exhibits) to any record or beneficial owner of its securities,
on written request, a copy of Sonic's Annual Report on Form 10-K filed with the Securities and Exchange
Commission for the fiscal year ended September 30, 2005, including the financial statements and schedules
thereto. Exhibits to said report will be provided upon payment of fees limited to Sonic's reasonable expenses in
furnishing such exhibits. Written requests should be directed to Investor Relations, 222 West Washington
Avenue, Suite 775, Madison, Wisconsin 53703.
In order to assure the presence of the necessary quorum at this year's Annual Meeting, and to save Sonic the
expense of further mailings, please date, sign and mail the enclosed proxy promptly in the envelope provided. No
postage is required if mailed within the United States. The signing of a proxy will not prevent a stockholder of record
from voting in person at the meeting.
By Order of the Board of Directors,
January 23, 2006
Kenneth A. Minor
Secretary
18
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
(Mark One)
FORM 10-K
⌧
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the fiscal period ended September 30, 2005
OR
(cid:134)
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
Commission File Number
1-14007
SONIC FOUNDRY, INC.
(Exact name of registrant as specified in its charter)
MARYLAND
(State or other jurisdiction of incorporation or
organization)
39-1783372
(I.R.S. Employer Identification No.)
222 W. Washington Ave, Suite 775, Madison, WI 53703
(Address of principal executive offices)
(608) 443-1600
(Issuer's telephone number)
Securities registered pursuant to Section 12(b) of the Act:
None
Securities registered pursuant to Section 12(g) of the Act:
Common stock par value $0.01 per share
Indicate by check mark if the registrant is a well-known seasoned issuer as defined in Rule 405 of the Securities Act.
Yes
No (cid:57)
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.
Yes
No (cid:57)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes
(cid:57)
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained
herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Yes
(cid:57)
No
Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).
Yes
No (cid:57)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).
Yes
No (cid:57)
The aggregate market value of the voting and non-voting stock held by non-affiliates computed by reference to the
price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the
last business day of the Registrant’s most recently completed second fiscal quarter was approximately $37,914,039.
The number of shares outstanding of the issuer's common equity was 30,849,159 as of December 5, 2005.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Proxy Statement for the 2006 Annual Meeting of Stockholders are incorporated by reference into
Part III. A definitive Proxy Statement pursuant to Regulation 14A will be filed with the Commission no later than
January 28, 2006.
TABLE OF CONTENTS
PAGE NO.
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Business .................................................................................................................................
Risk Factors ...........................................................................................................................
Unresolved Staff Comments ..................................................................................................
Properties ...............................................................................................................................
Legal Proceedings..................................................................................................................
Submission of Matters to a Vote of Security Holders............................................................
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities...............................................................................................
Selected Financial Data..........................................................................................................
Management's Discussion and Analysis of Financial Condition and Results of
Operations..............................................................................................................................
Quantitative and Qualitative Disclosures About Market Risk ...............................................
Financial Statements and Supplementary Data:
Report of Grant Thornton LLP, Independent Registered Public Accounting Firm ...............
Report of Ernst & Young LLP, Independent Registered Public Accounting Firm ................
Consolidated Balance Sheets .................................................................................................
Consolidated Statements of Operations .................................................................................
Consolidated Statements of Stockholders' Equity..................................................................
Consolidated Statements of Cash Flows ................................................................................
Notes to Consolidated Financial Statements..........................................................................
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure ..............................................................................................................................
Controls and Procedures ........................................................................................................
Other Information ..................................................................................................................
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Directors and Executive Officers of the Registrant ...............................................................
Executive Compensation .......................................................................................................
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters ...............................................................................................................
Certain Relationships and Related Transactions....................................................................
Principal Accountant Fees and Services ................................................................................
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
When used in this Report, the words “anticipate”, “expects”, “plans”, “believes”, “seeks”, “estimates” and
similar expressions are intended to identify forward-looking statements. These are statements that relate to
future periods and include, but are not limited to, statements about the features, benefits and performance of our
Rich Media products, our ability to introduce new product offerings and increase revenue from existing products,
expected expenses including those related to sales and marketing, research and development and general and
administrative, our beliefs regarding the health and growth of the market for Rich Media products, anticipated
increase in our customer base, expansion of our products functionalities, expected revenue levels and sources of
revenue, expected impact, if any, of legal proceedings, the adequacy of liquidity and capital resources, and
expected growth in business. Forward-looking statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected. These risks and uncertainties include, but are not limited
to, market acceptance for our products, our ability to attract and retain customers and distribution partners for
existing and new products, our ability to control our expenses, our ability to recruit and retain employees, the
ability of distribution partners to successfully sell our products, legislation and government regulation, shifts in
technology, global and local business conditions, our ability to effectively maintain and update our products and
service portfolio, the strength of competitive offerings, the prices being charged by those competitors, and the
risks discussed elsewhere herein. These forward-looking statements speak only as of the date hereof. We
expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-
looking statements contained herein to reflect any change in our expectations with regard thereto or any change
in events, conditions or circumstances on which any such statement is based.
PART I
ITEM 1.
BUSINESS
Sonic Foundry, Inc. is in the business of developing complete, economical, timesaving and easy-to-use
solutions for one-to-many communications (our “Rich Media” business). The Rich Media business was formed in
October 2001, when our wholly-owned subsidiary, Sonic Foundry Systems Group, Inc. acquired the assets and
assumed certain liabilities of Mediasite, Inc. Our internally developed software code, coupled with our acquired
systems technology, includes advanced publishing tools and media access technologies operating across multiple
digital delivery platforms to significantly enhance a host of enterprise-based media applications. Our solutions are
based on unique technologies that enhance media communications through the extensive use of rich media, defined
as a media element that combines graphics, text, video, audio and metadata in a single data file. Our technology
evolved from a four-year Carnegie Mellon University research effort funded by major government (DARPA, NSF,
NASA) and private organizations (CNN, Intel, Boeing, Microsoft, Motorola, Bell Atlantic). Our core product is the
family of Mediasite presentation recorders (“Mediasite”), complete presentation recording systems for live or on-
demand viewing over the Internet, intranet or recording to physical media. Related products and services include
server software applications and customer support, installation, training and content hosting services.
Sonic Foundry, Inc., the parent company of our Rich Media business, was founded in 1991, incorporated in
Wisconsin in March 1994 and merged into a Maryland corporation of the same name in October 1996. Our
executive offices are located at 222 West Washington Ave., Madison, Wisconsin, 53703 and our telephone number
is (608) 443-1600. Our corporate website is http://www.sonicfoundry.com. We make available, free of charge, at
the “Investor Information” section of our website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-
Q, Current Reports on Form 8-K, and amendments to reports to be filed pursuant to Sections 13(a) and 15(d) of the
Securities Exchange Act of 1934, as amended, as soon as reasonably practicable after the filing of such reports with
the Securities and Exchange Commission.
Business and Industry Background
Most organizations have a need to communicate, not just internally but externally. In the case of universities
and colleges, capturing online lectures and materials is becoming a requirement. Likewise, outbound
communications from corporate entities is essential to reach key partners and customers. There are ready examples
of this need when investigating the workflow of product managers, customer service groups and product trainers.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Yet, significant communication delivery barriers remain. The key problem has been producing communication
content economically and delivering it quickly to the person who requires it.
Many organizations also have a need to capture multimedia information as an alternative or supplement to
written notes or other documentation such as the capture of content presented in meetings, records of court
proceedings or the results of electronic test equipment used in certifying new products.
Reinforcing this need are the economics behind communication and content capture. More institutions are
realizing a profit potential or significant cost savings by utilizing new rich media communications systems. In the
case of secondary education, more institutions are establishing distance learning programs which offer a higher
margin return on tuition. In the case of corporations, they are discovering true savings in rich media
communications via their day-to-day functional duties such as channel communications, sales training, product
support and customer and dealer training.
We offer an easy to use system for recording and publishing multimedia presentations and distributing them
either in real-time over the Internet or an intranet, archiving them for on-demand use or saving them to portable
physical media such as CD, DVD or Flash. This offering provides significant advantages related to creating and
viewing the content. Our unique approach is best understood through an appreciation of the way we’ve moved the
content through the publishing workflow process. With a simple press of the record and stop button by the
presenter, no authoring, no post production and no required proprietary software other than standard Windows
media and Internet Explorer is required.
We believe this offering is powerful because it attempts to solve a very complex workflow integration
problem. Specifically, all of the technologies involved in our offering, such as streaming, database integration,
video and graphic capture and Internet viewing are not easily combined, much less understood. For this and other
reasons, we believe Mediasite delivers an elegant, easy to implement solution that shows the promise of breaking
through traditional barriers of content production and providing a new form of automated communication.
The technology underlying the product is intended to eliminate an overly complicated problem that has
restricted market growth and expansion. We believe the breadth of potential users can grow quite broadly. By way
of example, videoconferencing has been a technology with great promise but limited demonstrated use. We believe
this market has stalled due to the complexity of actually invoking a videoconference, the need to have IT staff
involved and the uncertainty of quality remote connections. Even with these handicaps, the video conferencing
market has become a billion dollar industry having penetrated less than 10% of the estimated 25 million conference
rooms that currently exist worldwide. Our own system offering is targeted at the same conference room and lecture
hall setting and is primarily why we chose the audio / video (“A/V”) reseller channel as our primary distribution
partner. Because many of the technology hurdles and use issues have been solved through an Internet approach, we
believe the web presentation and webcasting markets will expand far beyond the established video conferencing
market.
In many ways, the Mediasite appliance has the characteristic of an Internet projector. Just as projectors first
extended overhead slides and PowerPoint presentations to the screen, Mediasite takes the same presentation outside
the confines of a room to the rest of the world while also creating an archive. Projectors entered the market at a
price of approximately $20 thousand and sold into large lecture rooms. Over time, the economies of manufacturing
and distribution placed the device in many smaller rooms. Today, the LCD projector has become truly mobile and is
often carried under the arm by presenters.
Some of our customers view Mediasite as a media event recorder. Our device is being used to capture critical
communications and acts as an archiving tool. In some instances, Mediasite is being used as a knowledge capture
device capable of archiving presentations. In general, we are finding that our customers predominantly use
Mediasite in this asynchronous mode (not live). They value the flexibility of capturing content and having it
available for later retrieval. So while the live capability offers some feature appeal, the real utilization is tending
towards on-demand, off line access.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Mediasite addresses a broad variety of communications for business, government, and education ranging from
executive briefings, product marketing, and sales presentations to public safety/emergency management and
community outreach, to online lectures and distance learning.
Rich Media Products and Services
Mediasite is a unique solution that easily, inexpensively and automatically webcasts and records information-
rich presentations. The presenter and the information presented are automatically synchronized in split screen
format, which is available instantly for live or on-demand delayed access. The result is an easily distributed, high
quality, TiVo-like viewing experience, never before available at the touch of a button for so minimal a cost.
This communications breakthrough makes creating interactive presentations inexpensive and easy, with no
pre- or post-production technical labor required. Applications include capturing and presenting executive briefings,
corporate training, product management, R & D collaboration and distance learning.
The Mediasite solution family is comprised of:
• Mediasite Rich Media Recorders
• Mediasite Rich Media Servers
• Mediasite Rich Media Enabling Services
• SmartServe Services
Mediasite Rich Media Recorders are the leading content capture appliances to record presentation video,
audio and supporting visuals with the touch of a single button. In summer 2005 we released the newest version of
Mediasite Recorders, the 440 Series, which includes:
• Mediasite RL440—a room-based Recorder designed for presentation facilities such as conference
rooms, training rooms and lecture halls
• Mediasite ML440—a portable Recorder designed to capture live remote events, conferences,
tradeshows or ad-hoc presentations anywhere
• Mediasite VL440 (this year’s new addition to the Mediasite Recorder family)—a room-based
Recorder designed to capture and share videoconference-based presentations and meetings
Accompanying all Mediasite 440 Recorders this year is the new Mediasite Rich Media Editor, allowing
customers to edit their presentations before publishing to the web.
Mediasite Rich Media Server expands any Mediasite Recorder into a versatile web communication and rich
media management platform. With Mediasite LX Server, any presentations captured with a Mediasite Recorder can
be immediately streamed live to the Web or published to customizable online catalogs for on-demand access
anytime. Mediasite LX Server provides security, organization, cataloging customization and management of rich
media content.
Mediasite Rich Media Enabling Services offer managed hosting, content management and delivery services
coupled with our line of Rich Media Recorders. The hosting services enable organizations to quickly and easily take
advantage of the Mediasite rich media communications platform, without having to wade through the complexities
associated with their IT or network infrastructure issues. As a complete, turnkey offering, these services will help
organizations of all sizes get their rich media communications initiatives up and running quickly and effortlessly. It
can serve as a hassle-free long-term solution, as well as a low-risk way to utilize rich media before bringing hosting
requirements in-house.
SmartServe Services offer Mediasite customers technical support and product maintenance services through
annual, renewable SmartServe Assurance contracts. The majority of our customers purchase SmartServe contracts
when they purchase their Mediasite product. SmartServe contracts are priced at approximately 18% of the
Mediasite list price. SmartServe contracts entitle customers to: software upgrades for Mediasite Recorders and
Servers; unlimited technical support assistance via phone, email or the web; extension of their Recorder hardware
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
warranty from the standard 90 days to one year; advance Recorder hardware replacement; and authorized access to
the SmartServe Portal providing product hot fixes, downloads, knowledge base articles, tutorials, documentation and
other technical resources. We also offer additional fee-based SmartServe technical services including installation,
training and consulting.
Other Products and Activities
Publisher is a product for creating accessible and searchable rich media presentations by using meta-tagging
tools to identify and extract audio, video, and other textual cues. Publisher then allows the user to quickly and
accurately locate media files by keyword or topic. Users can view scores and descriptive information to determine
relevancy of their search results, and watch the returned clips with Publisher’s Highlights Indexing Module.
The Publisher product is no longer maintained as a stand-alone product but significant portions of the
technology underlying Publisher are based on patented technology defined as the integration of speech, language
and image processing (ISLIP). This patented technology provides the capability of extracting and creating metadata
from time-based media and includes constructing meaningful indices enabling effective and efficient search and
retrieval of rich media. Another patented technology “video skimming” provides users the capability of reviewing
rich media faster than real-time. We are actively researching and developing further commercialization of these
technologies and expect to apply the resulting products or enhancements to existing products to broader market
opportunities. One such effort is the nearly complete development contract with the United States Department of
Justice for a project to examine how state and local law enforcement agencies can better process and manage audio
and video media. We developed a set of media analysis software components that form the foundation for
addressing multiple law enforcement applications related to media, such as the indexing and cataloging of media,
data mining and electronic surveillance.
Future Product Directions
Our engineering efforts continue to expand the scale and scope of Mediasite—particularly for the Mediasite
Server and related software. Future development is targeted toward:
• Incorporating enterprise infrastructure support to ensure the scalability and performance of
Mediasite implementations in larger and distributed organizations
• Integrating with other content applications
• Enriching content to be accessible and meaningful to viewers with visual or audio disabilities (e.g.
captioning of rich media content)
• Providing alternative content viewing experiences for new computing devices
• Leveraging Sonic Foundry’s advanced engineering development of media analysis software
We expect to further leverage our previous experience with media analysis (i.e. the Publisher product line for
video search and retrieval) as well as the results of the Department of Justice-funded project for the development of
advanced media analysis components, and media analysis-based solutions that complement Mediasite. These
solutions will provide powerful content-based searching of archived rich media content, enhanced rich media
content navigation and personalization and greater automation in the creation of rich media content that is accessible
to users with disabilities. Powering these solutions will be our in-house technologies for speech, language and
image understanding.
Selling and Marketing
We sell and market our offerings through a sales force that manages a reseller channel of value-added resellers,
system integrators, consultants and distributors. These third party representatives have a unique specialization and
understanding of both audio/video systems and IT networking. For this reason, we have chosen to be highly
selective and targeted by bringing on only the most qualified resellers that understand the nuances of media and IT
network issues. In 2005, we utilized roughly 50 resellers who have demonstrated these qualifications and have sold
our products to over 350 total end users, to date. The focus has been primarily in the United States and primarily to
customers we’ve identified as having the greatest potential for high use: presenters, trainers, lecturers, marketers and
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
leaders who have a routine need to communicate to many people in the higher education, government, health
industry and certain corporate markets. Despite our primary attention on the North American market, reseller and
customer interest outside of North America has resulted in extra-continental resellers of our Mediasite products,
covering customers in Japan, Australia, New Zealand, the Middle East, Europe, Africa and South America. Total
billings for Mediasite product and support outside North America totaled 17% in 2005 and 13% in 2004. Between
Q4 2005 and Q1 2006 we added sales representatives in Canada, Belgium and New Zealand to cover opportunities
in Canada, Europe and the South Pacific. Billings for Mediasite product and support services to our two largest
customers were 11% each in 2005 and 2004, while no individual customer was over 10% in 2003.
Vertical market expansion - Currently, nearly half our revenues are realized from the education and distance
learning markets. Government and corporate markets lag education users in adoption, but have grown in 2005 to
approximately 24% and 20% of revenues as market awareness of web presentation and conferencing solutions
expand. Similarly, we are seeing expanded interest from associations, legal, medical, defense, engineering and
marketing organizations and may use targeted programs to focus on such groups specifically to build new markets as
others become more established.
Repeat orders - Most customers will buy a single system, often a mobile unit, to test the full capability of the
system. Larger enterprises and facilities have followed up with multiple unit orders following a test of the
capabilities of the system. For this reason, we have specifically targeted larger entities that have more than 500
employees and multiple offices and that have found service provider solutions in conferencing more costly. In 2005,
44% of billings to end users were preexisting customers.
Renewals - As is typical in the industry, we offer service contract extensions, for a fee to our customer base.
Marketing efforts span the spectrum of reseller sales demonstrations, tradeshows, web page information,
webinars, brochures, direct mail, print advertisement and white papers. We often request and receive press release
quotes and written or multimedia testimonials from satisfied, high-profile reference customers, particularly those
that demonstrate innovative and valuable uses of the Mediasite product. We solicit respected industry magazines
and trade organizations to review our product and use independent agents as introductions to new channels or
customers. We have a database of potential customers in the government, education and corporate marketplaces and
have established a selected process of targeting specific verticals that have a direct and demonstrated need for our
offerings.
Operations
We currently contract with two third parties to build the hardware of our Mediasite product and typically
purchase quantities for specific customer orders. Product is shipped to us, where we load our proprietary software,
test the unit and ship it either direct to the customer or to a reseller. The hardware manufacturer provides a limited
one-year warranty on the hardware, which we pass on to our customers who purchase our support plan. We believe
there are numerous sources and alternatives to the existing production process. To date, we have not experienced
any material difficulties or delays in the manufacture and assembly of our system products, or material returns due
to product defects.
OTHER INFORMATION
Competition
The market for digital rich media is relatively new, and we face competition from other companies that provide
digital media applications. Companies, like Webex, Microsoft (Office Live Meeting), and Raindance offer collaboration
and web conferencing applications, while Microsoft, Macromedia and Accordent provide authoring capability. Other
competitors such as Autonomy offer an enterprise approach to webcasting that attempt to sell a full rich media database
and indexing system on top of the webcasting solution. The more successful we are in the emerging market for rich
media, the more competitors are likely to emerge, including turnkey media application streaming media platform
developers and digital media applications service providers (including for digital musical subscription). We may also
face competition from foreign suppliers and LMS (learning management system) or education IT companies. We may
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
also compete indirectly with larger system integrators who embed or integrate these directly competing technologies
into their product offerings. It is possible that we may work with these same larger companies on one customer bid
and compete with them on another. In the future, we may compete with other video services vendors as well as web
conferencing vendors. In addition, we may compete with our current and potential customers who may develop
software or perform application services internally.
We believe that the principal competitive factors in our market include:
(cid:131)
(cid:131)
(cid:131)
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(cid:131)
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functionality, quality and performance;
ease of use, reliability, scalability and security of services;
customer service and support;
establishing a significant base of customers and distribution partners;
ability to introduce new products to the market in a timely manner;
ability to integrate with third-party offerings and services; and
pricing.
We believe we compete favorably with our competitors. However, the market for our products is relatively
small today, and therefore even continued success against competitors does not guarantee that we can grow our
business to profitable levels. Our ability to become a profitable and sustainable business is highly dependent on the
growth of the Internet and the use of rich media for general communications.
Intellectual Property
The status of United States patent protection in the Internet industry is not well defined and will evolve as the
U.S. Patent and Trademark Office grants additional patents. We currently have 5 patent applications pending in the
United States, of which none have been issued, and one patent application pending internationally. We may seek
additional patents in the future. We do not know if our patent applications or any future patent application will
result in any patents being issued with the scope of the claims we seek, if such patents are issued at all. We do not
know whether any patents we may receive will be challenged, invalidated or be of any value. It is difficult to
monitor unauthorized use of technology, particularly in foreign countries where the laws may not protect our
proprietary rights as fully as in the United States, and our competitors may independently develop technology
similar to ours. We will continue to seek patent and other intellectual property protections, when appropriate, for
those aspects of our technology that we believe constitute innovations providing significant competitive advantages.
The pending, and any future, patent applications may not result in the issuance of valid patents.
Our success depends in part upon our rights to proprietary technology. We rely on a combination of copyright,
trade secret, trademark and contractual protection to establish and protect our proprietary rights. We have filed for
nine U.S. and four foreign country trademarks, of which three U.S. and one foreign country trademarks are
registered. We require our employees to enter into confidentiality and nondisclosure agreements upon
commencement of employment. Before we will disclose any confidential aspects of our services, technology or
business plans to customers, potential business distribution partners and other non-employees, we routinely require
such persons to enter into confidentiality and nondisclosure agreements. In addition, we require all employees, and
those consultants involved in the deployment of our services, to agree to assign to us any proprietary information,
inventions or other intellectual property they generate, or come to possess, while employed by us. Despite our
efforts to protect our proprietary rights, unauthorized parties may attempt to copy or otherwise obtain and use our
services or technology. These precautions may not prevent misappropriation or infringement of our intellectual
property.
Third parties may infringe or misappropriate our copyrights, trademarks and similar proprietary rights. In
addition, we may be subject to claims of alleged infringement of patents and other intellectual property rights of
third parties. We may be unaware of filed patent applications which have not yet been made public and which relate
to our services.
Intellectual property claims may be asserted against us in the future. Intellectual property litigation is
expensive and time-consuming and could divert management’s attention away from running our business.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Intellectual property litigation could also require us to develop non-infringing technology or enter into royalty or
license agreements. These royalty or license agreements, if required, may not be available on acceptable terms, if at
all. Our failure or inability to develop non-infringing technology or license the proprietary rights on a timely basis
would harm our business.
Research and Development
We believe that our future success will depend in part on our ability to continue to develop new business, and
to enhance our existing business. Accordingly, we invest a significant amount of our resources in research and
development activities. During the fiscal years ended September 30, 2005 and 2004, we spent $1.8 million and $1.6
million on internal research and development activities for our Rich Media business. These amounts represent 22%
and 36% of total revenues in each of those years. Internal research and development activities associated with our
discontinued Media Services and Desktop Software operations are reflected in the discontinued operations line items
of such businesses in the statement of operations.
In October 2001, we acquired the assets of Mediasite, Inc. which includes the underlying technology of our
current Publisher and Mediasite products for a total of $9.1 million. Mediasite, Inc. derived its core technology from
a Carnegie Mellon University (“CMU”) research effort funded by leading government agencies and private
corporations for which it obtained a license. Simultaneously with the acquisition, we entered into a license
agreement with CMU for the core technology.
Employees
As of September 30, 2005, 2004 and 2003, we had 54, 47, and 32 full-time employees, respectively. All of
these employees were employed in our Rich Media business. Our employees are not represented by a labor union,
nor are they subject to a collective bargaining agreement. We have never experienced a work stoppage and believe
that our employee relations are satisfactory.
ITEM 1A. RISK FACTORS
The occurrences or any of the following risks could materially and adversely affect our business, financial condition and
operating results.
WE MAY NEED TO RAISE ADDITIONAL CAPITAL IF WE DO NOT QUICKLY BECOME PROFITABLE.
Our cash used in operating activities was approximately $3.3 million for the year ended September 30, 2005 and
$243 thousand for the quarter ended September 30, 2005. Based on our cash balance at September 30, 2005 of $4.3
million and our expectation that we’ll reach cash flow breakeven in fiscal 2006, we anticipate having sufficient cash
resources for at least the next twelve months. Despite our belief that we have sufficient cash to fund operations in 2006,
we believed it was prudent to raise additional cash through the issuance of common stock. In November 2005, we issued
747 thousand shares and 149 thousand common stock purchase warrants to certain individual investors, and received
proceeds of $725 thousand. If we do not become profitable in 2006 or our losses increase, we may need additional
capital. The business environment may not be conducive to raising additional financing. If we require additional
financing, the terms of such financing may heavily dilute the ownership interests of current investors and cause our stock
price to fall significantly or we may not be able to secure financing upon acceptable terms at all.
WE MAY NOT EARN REVENUES SUFFICIENT TO REMAIN IN BUSINESS.
Our ability to become profitable depends on whether we can sell our Rich Media products for more than it costs to
produce and support them. Our future sales also need to provide sufficient margin to support our ongoing operating
activities. The success of our revenue model will depend upon many factors including:
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
(cid:131) Our ability to develop and market our products;
(cid:131) The extent to which consumers and businesses use our products; and
(cid:131) Our ability to price our offerings in order to give us adequate margins.
Because of the early stage of our Rich Media business, and the evolving nature of our business, we cannot predict
whether our revenue model will prove to be viable, whether demand for our products will materialize at the prices we
expect to charge, or whether current or future pricing levels will be sustainable. Our stock price and business viability is
dependent upon our ability to grow our revenues and manage our costs.
WE HAVE A HISTORY OF LOSSES.
For the year ended September 30, 2005, we had a gross margin of $5.6 million on revenues of $8.3 million with
which to cover sales, marketing, research, development and general administrative costs. Our sales, marketing, research,
development and general administration costs are large in comparison to our revenues, due partly to the expense of
developing leads and relatively long sales cycles involved in selling products that are not yet considered "mainstream"
technology investments. For the year ended September 30, 2005, these expenses were over 50% of our total revenues.
Although we expect our operating losses as a percentage of revenues to continue to decline and reach breakeven in the
near future, we may never achieve profitability.
OUR SUCCESS IS DEPENDENT UPON A SUFFICIENT NUMBER OF CUSTOMERS ACCEPTING OUR
PRODUCTS.
We cannot predict how the market for our Rich Media products will develop, and part of our strategic challenge
will be to convince enterprise customers of the productivity, improved communications, cost savings and other benefits
of our Rich Media products. Our future revenues and revenue growth rates will depend in large part on our success in
delivering these products effectively and creating market acceptance for these products. If we fail to do so, our products
will not achieve widespread market acceptance, and we may not generate significant revenues to offset our development
and sales and marketing costs, which will hurt our business. Additionally, our future success will continue to depend
upon our ability to develop new products or product enhancements that address future needs of our target markets and to
respond to these changing standards and practices.
MULTIPLE UNIT SALES MAY FAIL TO MATERIALIZE.
We need to sell multiple units to educational, corporate and government institutions in order to sell most efficiently
and become profitable. In 2005, 44% of revenues were to preexisting customers and 89 customers had cumulatively
purchased multiple units compared to 35% of revenues and 35 customers in 2004. While we have addressed a strategy
to accomplish this, a customer may choose not to make expected purchases of our products. The failure of our
customers to make expected purchases will harm our business.
IF OUR MARKETING AND LEAD GENERATION EFFORTS ARE NOT SUCCESSFUL, OUR BUSINESS
WILL BE HARMED.
We believe that continued marketing efforts will be critical to achieve widespread acceptance of our Rich
Media products. Our marketing campaign may not be successful given the expense required. For example, failure
to adequately generate and develop sales leads could cause our future revenue growth to decrease. In addition, our
inability to generate and cultivate sales leads into large organizations, where there is the potential for significant use
of our products, could have a material effect on our business. We may not be able to identify and secure the number
of strategic sales leads necessary to help generate marketplace acceptance of our products. If our marketing or lead-
generation efforts are not successful, our business and operating results will be harmed.
THE LENGTH OF OUR SALES AND DEPLOYMENT CYCLE IS UNCERTAIN, WHICH MAY CAUSE OUR
REVENUES AND OPERATING RESULTS TO VARY SIGNIFICANTLY FROM QUARTER TO QUARTER AND
YEAR TO YEAR.
8
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
During our sales cycle, we spend considerable time and expense providing information to prospective customers
about the use and benefits of our products without generating corresponding revenues. Our expense levels are relatively
fixed in the short-term and based in part on our expectations of future revenues. Therefore, any delay in our sales cycle
could cause significant variations in our operating results, particularly because a relatively small number of customer
orders represent a large portion of our revenues.
We anticipate that some of our largest sources of revenues will be government entities and large corporations that
often require long testing and approval processes before making a decision to purchase our products. In general, the
process of selling our products to a potential customer may involve lengthy negotiations. As a result, we anticipate that
our sales cycle will be unpredictable. Our sales cycle will also be subject to delays as a result of customer-specific
factors over which we have little or no control, including budgetary constraints and internal approval procedures.
Our products are aimed toward a broadened business user base within our key markets. These products are
relatively early in their product life cycles and we are relatively inexperienced with their sales cycle. We cannot predict
how the market for our products will develop and part of our strategic challenge will be to convince targeted users of the
productivity, improved communications, cost savings and other benefits. Accordingly, it is likely that delays in our sales
cycles with these products will occur and this could cause significant variations in our operating results.
THERE IS A GREAT DEAL OF COMPETITION IN THE MARKET FOR OUR PRODUCTS, WHICH COULD
LOWER THE DEMAND FOR OUR PRODUCTS.
The market for digital rich media is relatively new, and we face competition from other companies that provide
digital media applications. Companies, like Webex, Placeware (Microsoft), and Raindance offer collaboration and web
conferencing applications, while Microsoft, Macromedia and Accordent provide authoring capability and other
competitors such as Autonomy offer an enterprise approach to webcasting that attempts to sell a full rich media database
and indexing system on top of the webcasting solution. If one of these alternative approaches is received more favorably
in the marketplace, a new approach or technology is developed or an existing or new competitor markets more
effectively than we do or we otherwise do not compete effectively, our business will be harmed. In addition, the more
successful we are in the emerging market for rich media, the more competitors are likely to emerge, including turnkey
media application; streaming media platform developers; digital music infrastructure providers; and digital media
applications service providers (including for digital musical subscription). Many of our competitors have far greater
financial resources than we do, and could easily overtake the marketplace and severely harm our business. We may also
face competition from foreign suppliers and competition from LMS or education IT companies.
The presence of these competitors could reduce the demand for our systems, and we may not have the financial
resources to compete successfully.
OUR DISTRIBUTION CHANNELS ARE NEW AND UNPROVEN.
Audio/visual distributors have not fully committed to our products. Because our products are complicated, we may
have difficulty in obtaining such commitments. In addition, Tandberg and Polycom, two prominent manufacturers, may
displace us with a competitive offering, leaving us the need to find a new distribution source. If we cannot set up an
efficient distribution channel, or if we are unable to manage our distributor relationships, our business could be harmed.
OUR CUSTOMERS MAY USE OUR PRODUCTS TO SHARE CONFIDENTIAL AND SENSITIVE
INFORMATION, AND IF OUR SYSTEM SECURITY IS BREACHED, OUR REPUTATION COULD BE
HARMED AND WE MAY LOSE CUSTOMERS.
Our customers may use our products to share confidential and sensitive information, the security of which is
critical to their business. Third parties may attempt to breach our security or that of our customers. We may be
liable to our customers for any breach in security, and any breach could harm our reputation and cause us to lose
customers. In addition, customers are vulnerable to computer viruses, physical or electronic break-ins and similar
9
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
disruptions, which could lead to interruptions, delays or loss of data. We may be required to expend significant
capital and other resources to further protect against security breaches or to resolve problems caused by any breach,
including litigation-related expenses if we are sued.
THE TECHNOLOGY UNDERLYING OUR PRODUCTS AND SERVICES IS COMPLEX AND MAY
CONTAIN UNKNOWN DEFECTS THAT COULD HARM OUR REPUTATION, RESULT IN PRODUCT
LIABILITY OR DECREASE MARKET ACCEPTANCE OF OUR PRODUCTS.
The technology underlying our products is complex and includes software that is internally developed,
software licensed from third parties and hardware purchased from third parties. These products may contain errors
or defects, particularly when first introduced or when new versions or enhancements are released. We may not
discover defects that affect our current or new applications or enhancements until after they are sold. Any defects in
our products and services could:
(cid:131) Damage our reputation;
(cid:131) Cause our customers to initiate product liability suits against us;
(cid:131)
(cid:131) Cause us to lose sales; and
(cid:131) Delay market acceptance of our products.
Increase our product development resources;
Our insurance coverage may not be sufficient to cover our complete liability exposure.
IF WE ARE VIEWED ONLY AS COMMODITY SUPPLIERS, OUR MARGINS AND VALUATIONS WILL
SHRINK.
We need to provide value-added services in order to become less of a commodity supplier. This entails building
long-term customer relationships. If we fail to do so, our margins will shrink, and our stock may become less valued to
investors.
OUR SUCCESS DEPENDS UPON THE PROPRIETARY ASPECTS OF OUR TECHNOLOGY.
Our success and ability to compete depend to a significant degree upon the protection of our proprietary
technology. We currently have five patent applications pending in the United States and one internationally,
although none have been issued. We may seek additional patents in the future. Our current patent applications
cover different aspects of the technology used in our patents and are important to our ability to compete. However,
it is possible that:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
(cid:131)
our pending patent applications may not result in the issuance of patents;
any patents acquired by or issued to us may not be broad enough to protect us;
any issued patent could be successfully challenged by one or more third parties, which could result in our
loss of the right to prevent others from exploiting the inventions claimed in those patents;
current and future competitors may independently develop similar technology, duplicate our services or
design around any of our patents; and
effective patent protection, including effective legal-enforcement mechanisms against those who violate
our patent-related assets, may not be available in every country in which we do business.
WE ALSO RELY UPON TRADEMARKS, COPYRIGHTS AND TRADE SECRETS TO PROTECT OUR
TECHNOLOGY, WHICH MAY NOT BE SUFFICIENT TO PROTECT OUR INTELLECTUAL PROPERTY.
We also rely on a combination of laws, such as copyright, trademark and trade secret laws, and contractual
restrictions, such as confidentiality agreements and licenses, to establish and protect our technology. We have filed
for nine U.S. and four foreign country trademarks, of which three U.S. and one foreign country trademarks are
registered. These forms of intellectual property protection are critically important to our ability to establish and
maintain our competitive position. However,
10
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
(cid:131)
(cid:131)
(cid:131)
(cid:131)
(cid:131)
third parties may infringe or misappropriate our copyrights, trademarks and similar proprietary rights;
laws and contractual restrictions may not be sufficient to prevent misappropriation of our technology or to
deter others from developing similar technologies;
effective trademark, copyright and trade secret protection, including effective legal-enforcement
mechanisms against those who violate our trademark, copyright or trade secret assets, may be unavailable
or limited in foreign countries;
other companies may claim common law trademark rights based upon state or foreign laws that precede the
federal registration of our marks; and
policing unauthorized use of our services and trademarks is difficult, expensive and time-consuming, and
we may be unable to determine the extent of any unauthorized use.
Reverse engineering, unauthorized copying or other misappropriation of our proprietary technology could
enable third parties to benefit from our technology without paying us for it, which would significantly harm our
business.
IF OTHER PARTIES BRING INFRINGEMENT OR OTHER CLAIMS AGAINST US, WE MAY INCUR
SIGNIFICANT COSTS OR LOSE CUSTOMERS.
Other companies may obtain patents or other proprietary rights that would limit our ability to conduct our business
and could assert that our technologies infringe their proprietary rights. We could incur substantial costs to defend any
litigation, even if without merit, and intellectual property litigation could force us to cease using key technology, obtain a
license, or redesign our products. In the course of our business, we may sell certain systems to our customers, and in
connection with such sale, we may agree to indemnify these customers from claims made against them by third
parties for patent infringement related to these systems. In particular, claims are currently being made by holders of
patents against learning institutions using streaming in their curriculum. We could be subject to similar claims, which
could harm our business.
IF WE LOSE THE SERVICES OF RIMAS P. BUINEVICIUS, OUR CHIEF EXECUTIVE OFFICER, OR
MONTY R. SCHMIDT, OUR CHIEF TECHNOLOGY OFFICER, OUR BUSINESS MAY BE HARMED.
Our success will depend on our senior executives. In particular, the loss of the services of our Chief Executive
Officer, Rimas P. Buinevicius, or our co-founder and Chief Technology Officer, Monty R. Schmidt, would harm our
business. Although we have long-term employment agreements with Messrs. Buinevicius and Schmidt, we do not
have life insurance policies on any of our senior executives.
WE FACE RISKS ASSOCIATED WITH GOVERNMENT REGULATION OF THE INTERNET, AND
RELATED LEGAL UNCERTAINTIES.
Currently, few existing laws or regulations specifically apply to the Internet, other than laws generally
applicable to businesses. Many Internet-related laws and regulations, however, are pending and may be adopted in
the United States, in individual states and local jurisdictions and in other countries. These laws may relate to many
areas that impact our business, including encryption, network and information security, and the convergence of
traditional communication services, such as telephone services, with Internet communications, taxes and wireless
networks. These types of regulations could differ between countries and other political and geographic divisions
both inside and outside the United States. Non-U.S. countries and political organizations may impose, or favor,
more and different regulation than that which has been proposed in the United States, thus furthering the complexity
of regulation. In addition, state and local governments within the United States may impose regulations in addition
to, inconsistent with, or stricter than federal regulations. The adoption of such laws or regulations, and uncertainties
associated with their validity, interpretation, applicability and enforcement, may affect the available distribution
channels for, and the costs associated with, our products and services. The adoption of such laws and regulations
may harm our business.
CURRENT AND FUTURE ECONOMIC AND POLITICAL CONDITIONS MAY ADVERSELY AFFECT OUR
BUSINESS.
11
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Economic growth in the United States and throughout most of the world continues to be slow, though there are
signs that at least in the U.S., economic growth may be increasing at a modestly higher rate than in the recent past.
Nevertheless, it is still uncertain when economic conditions will improve on a sustained basis. In addition, the
residual effects of war in Iraq, uncertainty about Iraq’s political future and continuing tensions throughout the
Middle East remain a risk to the domestic economy and may impact the supply and price of petroleum products,
which may in turn negatively impact the world economy. Moreover, the prospect of future terrorist attacks in the
United States and elsewhere may have a further negative impact on the economy. In particular, the technology and
telecommunications sectors continue to languish in an economic downturn more pronounced than that of the broader
U.S. and world economies. If economic conditions worsen because of economic, political or social turmoil or
military conflict, or if there are further terrorist attacks in the United States or elsewhere, our customers may not be
able to pay for our products and our distribution partners may cease operations, which may harm our operating
results.
AN INVESTMENT IN OUR COMMON STOCK IS RISKY BECAUSE THE PRICE OF OUR STOCK HAS BEEN
VOLATILE AND WE COULD BE DELISTED FROM THE NASDAQ NATIONAL MARKET.
Our common stock price, like that of many companies in the Internet industry, has been and may continue to be
extremely volatile, and there is a risk we could be delisted from the NASDAQ National Market. The market price of our
common stock has been and may continue to be subject to significant fluctuations as a result of variations in our
quarterly operating results and volatility in the financial markets. Our stock traded below $1.00 in 2003, and we
previously received notice from the NASDAQ National Market that we need to comply with the requirements for
continued listing on the NASDAQ National Market or be delisted, although we have demonstrated compliance and the
hearing file was closed. If our stock trades below $1.00 for 30 consecutive business days, we may receive another notice
from the NASDAQ National Market that we need to comply with the requirements for continued listing on the
NASDAQ National Market within 90 calendar days from such notification or be delisted. If our stock is delisted from
the NASDAQ National Market, an investor could find it more difficult to dispose of, or to obtain accurate quotations as
to the market value of, our common stock. Additionally, our stock may be subject to "penny stock" regulations. If our
common stock were subject to "penny stock" regulations, which apply to certain equity securities not traded on the
NASDAQ National Market which have a market price of less than $5.00 per share, subject to limited exceptions,
additional disclosure would be required by broker-dealers in connection with any trades involving such penny stock.
EXERCISE OF OUTSTANDING OPTIONS AND WARRANTS WILL RESULT IN FURTHER DILUTION.
The issuance of shares of common stock upon the exercise of our outstanding options and warrants will result in
dilution to the interests of our stockholders, and may reduce the trading price and market for our common stock.
At September 30, 2005, we had outstanding options and warrants to acquire 5.8 million shares of common stock,
1.0 million of which are subject to future vesting. Included in the foregoing are 4.6 million options which have been
granted under our 1995 Employee Stock Option Plan, our 1999 Non-Qualified Stock Option Plan and our Non-
Employee Director Stock Option Plan, 3.6 million of which are immediately exercisable.
To the extent that these stock options or warrants are exercised, the dilution to the interests of our stockholders will
likely occur. Additional options and warrants may be issued in the future at prices not less than 85% of the fair market
value of the underlying security on the date of grant. Exercise of these options or warrants, or even the potential of their
exercise may have an adverse effect on the trading price and market for our common stock. The holders of our options
or our warrants are likely to exercise them at times when the market price of the common stock exceeds the exercise
price of the securities. Accordingly, the issuance of shares of common stock upon exercise of the options and warrants
will likely result in dilution of the equity represented by the then outstanding shares of common stock held by other
stockholders. Holders of our options and warrants can be expected to exercise or convert them at a time when we would,
in all likelihood, be able to obtain any needed capital on terms, which are more favorable to us than the exercise terms
provided, by these options and warrants.
12
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
WE MAY NEED TO MAKE ACQUISITIONS OR FORM STRATEGIC ALLIANCES OR PARTNERSHIPS IN
ORDER TO REMAIN COMPETITIVE IN OUR MARKET, AND POTENTIAL FUTURE ACQUISITIONS,
STRATEGIC ALLIANCES OR PARTNERSHIPS COULD BE DIFFICULT TO INTEGRATE, DISRUPT OUR
BUSINESS AND DILUTE STOCKHOLDER VALUE.
We may acquire or form strategic alliances or partnerships with other businesses in the future in order to remain
competitive or to acquire new technologies. As a result of these acquisitions, strategic alliances or partnerships, we may
need to integrate products, technologies, widely dispersed operations and distinct corporate cultures. The products,
services or technologies of the acquired companies may need to be altered or redesigned in order to be made compatible
with our software products and services, or the software architecture of our customers. These integration efforts may not
succeed or may distract our management from operating our existing business. Our failure to successfully manage future
acquisitions, strategic alliances or partnerships could seriously harm our operating results. In addition, our stockholders
would be diluted if we finance the acquisition, strategic alliances or partnerships by incurring convertible debt or issuing
equity securities.
OUR CURRENT STOCK COMPENSATION EXPENSE NEGATIVELY IMPACTS OUR EARNINGS AND ONCE
WE ARE REQUIRED TO REPORT THE FAIR VALUE OF EMPLOYEE STOCK OPTIONS AS AN EXPENSE IN
CONJUNCTION WITH FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENT NO. 123(R) – SHARE
BASED PAYMENT, OUR EARNINGS WILL BE ADVERSELY AFFECTED, WHICH MAY CAUSE OUR STOCK
PRICE TO DECLINE.
Under our current accounting practice, stock compensation is recorded on the date of grant only if the current
market price of the underlying stock exceeds the exercise price. Had we accounted for our stock option plans based
upon the fair value at the grant date for options granted under the plans, based on the provisions of SFAS 123, our
net income (loss) would have been reduced by $522, $360 and $305 thousand of compensation expense in the years
ended September 30, 2005, 2004 and 2003. Effective October 1, 2005, we will be required to record compensation
expense in the financial statements for stock issued to employees based on the grant date fair value of the equity issued.
The adoption of SFAS 123(R)’s fair value method may have a significant impact on our results of operations and as
such, our ability to achieve or maintain profitability may be negatively impacted, which may cause our stock price to
decline.
OUR CORPORATE COMPLIANCE PROGRAM CANNOT GUARANTEE THAT WE ARE IN COMPLIANCE
WITH ALL POTENTIALLY APPLICABLE REGULATIONS.
As a publicly traded company we are subject to significant regulations, including the Sarbanes-Oxley Act of 2002,
some of which have either only recently been adopted or are currently proposals subject to change. While we have
developed and instituted a corporate compliance program based on what we believe are the current best practices
and continue to update the program in response to newly implemented or changing regulatory requirements, we
cannot assure that we are or will be in compliance with all potentially applicable regulations. For example, we
cannot assure that in the future our management will not find a material weakness in connection with its annual
review of our internal control over financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act, effective
for fiscal year 2007. We also cannot assure that we could correct any such weakness to allow our management to
assess the effectiveness of our internal control over financial reporting as of the end of our fiscal year in time to
enable our independent registered public accounting firm to attest that such assessment will have been fairly stated
in our Annual Report on Form 10-K to be filed with the Securities and Exchange Commission or attest that we have
maintained effective internal control over financial reporting as of the end of our fiscal year. If we fail to comply
with any of these regulations, we could be subject to a range of regulatory actions, fines, or other sanctions or
litigation. In addition, if we must disclose any material weakness in our internal control over financial reporting,
this may cause our stock price to decline.
WE ARE SUBJECT TO RISKS ASSOCIATED WITH GOVERMENTAL REGULATION AND LEGAL
UNCERTAINTIES.
13
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
It is likely that a number of laws and regulations may be adopted in the United States and other countries with
respect to the Internet that might affect us. Those laws may relate to areas such as:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
(cid:131)
(cid:131)
changes in telecommunications regulations;
copyright and other intellectual property rights;
encryption;
personal privacy concerns, including the use of “cookies” and individual user information;
e-commerce liability;
email, network and information security.
Changes in telecommunications regulations could substantially increase the costs of communicating on the
Internet or over VoIP networks. This, in turn, could slow the growth in the internet use of VoIP networks and
thereby decrease the demand for our services. Several telecommunications carriers are advocating that the Federal
Communications Commission regulate the Internet and VoIP networks in the same manner as other
telecommunications services by imposing access fees. Recent events suggest that the FCC may begin regulating the
Internet and VoIP networks in such a way. In addition, we operate our services throughout the United States and
state regulatory authorities may seek to regulate aspects of our services as telecommunications activities.
Other countries and political organizations are likely to impose or favor more and different regulations than
those that have been proposed in the United States, thus furthering the complexity of the regulation. The adoption of
such laws or regulations, and uncertainties associated with their validity and enforcement, may affect the available
distribution channels for and costs associated with our services, and may affect the growth of the Internet or VoIP
networks. Such laws or regulations may therefore harm our business.
PROVISIONS OF OUR CHARTER DOCUMENTS AND MARYLAND LAW COULD ALSO DISCOURAGE AN
ACQUISITION OF OUR COMPANY THAT WOULD BENEFIT OUR STOCKHOLDERS.
Provisions of our articles of incorporation and by-laws may make it more difficult for a third party to acquire
control of our company, even if a change in control would benefit our stockholders. Our articles of incorporation
authorize our board of directors, without stockholder approval, to issue one or more series of preferred stock, which
could have voting and conversion rights that adversely affect or dilute the voting power of the holders of common stock.
Furthermore, our articles of incorporation provide for classified voting, which means that our stockholders may vote
upon the retention of only one or two of our seven directors each year. Moreover, Maryland corporate law restricts
certain business combination transactions with “interested stockholders.”
ITEM 1B. UNRESOLVED STAFF COMMENTS
Not applicable
ITEM 2.
PROPERTIES
Our principal office is located in Madison, Wisconsin in a leased facility of approximately 11,000 square feet.
The building serves as our corporate headquarters, accommodating our General and Administrative, Research and
Development and Sales and Marketing departments. We believe this facility is adequate and suitable for our needs.
The initial lease term for this office expires on October 1, 2008. In addition, we lease 2,000 square feet in a building
in downtown Pittsburgh, Pennsylvania on a month-to-month basis.
ITEM 3.
LEGAL PROCEEDINGS
None
14
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
The Annual Meeting of Stockholders was held on May 12, 2005. A quorum consisting of approximately 88.8% of
the Company's common stock issued and outstanding was represented either in person or by proxy. At the meeting
the following proposals were approved by the stockholders:
1. To elect Arnold B. Pollard as Class II Director. Frederick H. Kopko, Jr, Rimas P. Buinevicius, Monty R.
Schmidt, Gary R. Weis, David C. Kleinman and Paul S. Peercy continued as directors following the meeting.
2. To ratify the appointment of Grant Thornton LLP as independent auditors of Sonic Foundry for the year
ending September 30, 2005.
For
Against
Abstain/Withheld
Proposal #1:
Arnold B. Pollard
Proposal #2
26,486,046
26,658,753
59,100
306,832
75,025
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES
Our common stock was initially traded on the American Stock Exchange under the symbol "SFO," beginning
with our initial public offering in April of 1998. On April 24, 2000, our common stock began trading on the Nasdaq
National Market under the symbol "SOFO." The following table sets forth, for the periods indicated, the high and
low sale prices per share of our common stock as reported on the Nasdaq National Market.
Year Ended September 30, 2006:
First Quarter (through December 5, 2005)
$ 1.34
$ 1.03
High
Low
Year Ended September 30, 2005:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Year Ended September 30, 2004:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
1.85
1.65
1.45
1.45
2.72
2.68
2.51
1.71
1.32
1.14
1.05
1.10
1.70
1.81
1.20
1.26
In October 2002, our common stock failed to maintain a minimum bid price of $1.00 per share for at least 30
consecutive days, which caused our stock price to fail to meet one of the minimum standards required by the Nasdaq
Stock Market for continued listing as a Nasdaq National Market Security. We requested a hearing before a Nasdaq
Listing Qualifications Panel to review the Staff Determination and made a presentation on February 27, 2003. At the
hearing, we asked for and later received continued listing while pursuing the sale of the Desktop Software and
Media Service business transactions. On June 27, 2003 we received a letter from a Nasdaq listing qualifications
official indicating compliance with the minimum closing bid price requirement and that the hearing file was closed.
15
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
The Company has not paid any cash dividends and does not intend to pay any cash dividends in the
foreseeable future.
At December 5, 2005 there were 517 common stockholders of record. Many shares are held by brokers and
other institutions on behalf of shareholders.
Equity Compensation Plan Information
Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
Weighted average
exercise price of
outstanding options,
warrants and rights
Number of
securities
remaining
available for
future issuance
(a)
(b)
(c)
2,409,959
$ 3.29
3,168,648
2,177,805
4,587,764
1.17
603,475
$ 2.28
3,772,123
Plan category
Equity compensation plans approved
by security holders (1)
Equity compensation plans not
approved by security holders (2)
Total
(1) Consists of Employee Stock Option Plan and the Directors Stock Option Plan. For further information
regarding these plans, reference is made to Note 5 of the financial statements.
(2) Consists of the Non-Qualified Stock Option Plan. For further information regarding this plan, reference
is made to Note 5 of the financial statements.
RECENT SALES OF UNREGISTERED SECURITIES
None
(B) USE OF PROCEEDS FROM REGISTERED SECURITIES
None
(C) ISSUER PURCHASES OF EQUITY SECURITIES
None
16
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
ITEM 6.
SELECTED FINANCIAL DATA
The selected financial and operating data were derived from financial statements audited by Grant Thornton
LLP as of and for the years ended September 30, 2005 and 2004 and by Ernst & Young LLP as of and for the years
ended September 30, 2003, 2002, and 2001. The selected financial data set forth below is qualified in its entirety by,
and should be read in conjunction with, "Management's Discussion and Analysis of Financial Condition and Results
of Operations" and our financial statements and notes thereto appearing elsewhere in this annual report on Form 10-
K (in thousands except per share data).
2005
Years Ended September 30,
2003
2004
2002
2001
$ 8,342
5,588
(4,356)
$ 4,413
2,654
(5,607)
$ 1,264
376
(7,530)
$ 859
479
(7,876)
$ ─
─
(2,624)
(4,169)
(5,508)
(7,549)
(8,314)
(2,085)
─
─
─
132
─
(4,169)
─
(5,376)
(2,930)
(3,691)
(47,775)
11,932
─
1,453
─
─
(44,732)
(56,737)
─
(49,860)
$ (0.14)
─
$ (0.18)
─
$ (0.27)
0.32
$ (0.31)
(0.14)
$ (0.09)
(2.16)
─
─
─
(1.67)
─
Statement of Operations Data:
Revenue
Gross margin
Loss from operations
Loss from continuing
operations before cumulative
effect of change in
accounting principle
Loss from operations of
discontinued operations
Gain on disposal of
discontinued operations
Cumulative effect of change in
accounting principle
Net income (loss)
Income (loss) per common
share before cumulative
effect of change in
accounting principle:
Continuing operations
Discontinued operations
Cumulative effect of change in
accounting principle
Basic net income (loss) per
common share
$ (0.14)
$ (0.18)
$ 0.05
$ (2.12)
$ (2.25)
Diluted net income (loss) per
common share
$ (0.14)
$ (0.18)
$ 0.05
$ (2.12)
$ (2.25)
Weighted average common
shares: - Basic
- Diluted
Balance Sheet Data at
September 30:
Cash and cash equivalents
Working capital (deficit)
Total assets
Total indebtedness
Stockholders' equity
30,363
30,363
29,457
29,457
27,794
26,812
28,375
26,812
22,129
22,129
2005
$ 4,271
4,205
16,245
43
13,121
2004
$ 7,583
7,560
18,631
─
16,566
2003
$ 12,623
11,025
22,801
48
20,231
2002
$ 3,704
(496)
27,643
5,263
17,984
2001
$ 7,809
4,421
71,683
5,961
61,231
17
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
The financial and business analysis below provides information that the Company believes is relevant to an
assessment and understanding of the Company's consolidated financial position and results of operations. This
financial and business analysis should be read in conjunction with the consolidated financial statements and related
notes.
When used in this Report, the words “anticipate”, “expects”, “plans”, “believes”, “seeks”, “estimates” and
similar expressions are intended to identify forward-looking statements. These are statements that relate to future
periods and include, but are not limited to, statements about the features, benefits and performance of our Rich
Media products, our ability to introduce new product offerings and increase revenue from existing products,
expected expenses including those related to sales and marketing, research and development and general and
administrative, our beliefs regarding the health and growth of the market for Rich Media products, anticipated
increase in our customer base, expansion of our products functionalities, expected revenue levels and sources of
revenue, expected impact, if any, of legal proceedings, the adequacy of liquidity and capital resources, and expected
growth in business. Forward-looking statements are subject to risks and uncertainties that could cause actual results
to differ materially from those projected. These risks and uncertainties include, but are not limited to, market
acceptance for our products, our ability to attract and retain customers and distribution partners for existing and new
products, our ability to control our expenses, our ability to recruit and retain employees, the ability of distribution
partners to successfully sell our products, legislation and government regulation, shifts in technology, global and
local business conditions, our ability to effectively maintain and update our products and service portfolio, the
strength of competitive offerings, the prices being charged by those competitors, and the risks discussed elsewhere
herein. These forward-looking statements speak only as of the date hereof. We expressly disclaim any obligation or
undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to
reflect any change in our expectations with regard thereto or any change in events, conditions or circumstances on
which any such statement is based.
Overview
Our business develops automated rich media applications and scalable solutions that allow media owners--
including educational institutions, corporations and government organizations--to deploy, manage, index and distribute
video content on Internet-based networks. Our core product is the family of Mediasite presentation recorders
(“Mediasite”), complete presentation recording systems for live or on-demand viewing over the Internet, intranet or
recording to physical media. Related products and services include server software applications, hosting services,
and customer support, installation and training services. Mediasite addresses a broad variety of communications
ranging from executive briefings, product marketing, and sales presentations to public safety/emergency
management and community outreach, to online lectures and distance learning.
Critical Accounting Policies
We have identified the following as critical accounting policies to our Company and have discussed the
development, selection of estimates and the disclosure regarding them with the audit committee of the board of directors:
(cid:131) Revenue recognition and allowance for doubtful accounts;
(cid:131)
(cid:131) Valuation allowance for net deferred tax assets.
Impairment of long-lived assets; and
Revenue Recognition and Allowance for Doubtful Accounts
General
Revenue is recognized when persuasive evidence of an arrangement exists, delivery occurs or services are
rendered, the sales price is fixed or determinable and collectibility is reasonably assured. Revenue is deferred when
undelivered products or services are essential to the functionality of delivered products, customer acceptance is
18
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
uncertain, significant obligations remain, or the fair value of undelivered elements is unknown. The Company does
not offer customers the right to return product, other than for warranty repairs, and does not offer price protection,
rebates and other offerings that occur under sales programs and accordingly does not reduce revenue for such
programs. The following policies apply to the Company’s major categories of revenue transactions.
Products
Products are considered delivered, and revenue is recognized, when title and risk of loss have been transferred
to the customer. Under the terms and conditions of the sale, this occurs at the time of shipment to the customer.
Product revenue currently represents sales of our Mediasite product and Mediasite related products such as server
software revenue but excludes revenue generated from customer support services, which is included in customer
support fees discussed below.
Customer Support Fees
We sell support contracts to our Mediasite customers, typically one year in length and record the related
revenue ratably over the contractual period. We also sell installation and training services and host customer
Mediasite content. Revenue for those services is recognized when performed in the case of installation and training
services and are recognized ratably over the contract period for hosting services. Our support contracts cover phone
and electronic technical support availability over and above the level provided by our distributors, software
upgrades, advance replacement, and an extension of the standard hardware warranty from 90 days to one year. The
manufacturer we contract with to build the units performs hardware warranty service. Revenue for time and
material contracts such as training fees are recognized as services are rendered. Service amounts invoiced to
customers in excess of revenue recognized are recorded as deferred revenue until the revenue recognition criteria are
met.
Other
Other revenue consists of software licensing of our Publisher product, custom software development performed
under time and materials or fixed fee arrangements and amounts charged for shipping and handling. Software
licensing is recorded when persuasive evidence of an arrangement exists, delivery occurs, the sales price is fixed or
determinable and collectibility is reasonably assured. Custom software development includes fees recorded pursuant
to long-term contracts (including research grants), using the percentage of completion method of accounting, when
significant customization or modification of a product is required. Shipping and handling is recorded at the time of
shipment to the customer.
Revenue Arrangements that Include Multiple Elements
Revenue for transactions that include multiple elements such as hardware, software, training, and support
agreements is allocated to each element based on its relative fair value and recognized for each element when the
revenue recognition criteria have been met for such element. Fair value is generally determined based on the price
charged when the element is sold separately. In the absence of fair value of a delivered element, revenue is allocated
first to the fair value of the undelivered elements and the residual revenue to the delivered elements. The Company
recognizes revenue for delivered elements only when all of the following criteria are satisfied: undelivered elements
are not essential to the functionality of delivered elements, uncertainties regarding customer acceptance are resolved,
and the fair value for all undelivered elements is known.
Credit Evaluation
We perform ongoing credit evaluations of our customers’ financial condition and generally do not require
collateral. We maintain allowances for potential credit losses and such losses have been within our expectations.
19
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Impairment of long-lived assets
We assess the impairment of goodwill and capitalized software development costs on an annual basis or whenever
events or changes in circumstances indicate that the fair value of these assets is less than the carrying value. Factors we
consider important which could trigger an impairment review include the following:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
poor economic performance relative to historical or projected future operating results;
significant negative industry, economic or company specific trends;
changes in the manner of our use of the assets or the plans for our business; and
loss of key personnel
If we determine that the fair value of goodwill is less than its carrying value, based upon the annual test or the
existence of one or more of the above indicators of impairment, we would then measure impairment based on a
comparison of the implied fair value of goodwill with the carrying amount of goodwill. To the extent the carrying
amount of goodwill is greater than the implied fair value of goodwill, we would record an impairment charge for the
difference.
We evaluate all of our long-lived assets, including intangible assets other than goodwill, for impairment in
accordance with the provisions of SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets".
We evaluate all of our long-lived assets and intangible assets, including intangible assets other than goodwill, for
impairment. Long-lived assets and intangible assets other than goodwill are evaluated for impairment whenever events
or changes in circumstances indicate that the carrying value of an asset may not be recoverable based on expected
undiscounted cash flows attributable to that asset. Should events indicate that any of our long-lived assets are impaired;
the amount of such impairment will be measured as the difference between the carrying value and the fair value of the
impaired asset and recorded in earnings during the period of such impairment.
Valuation allowance for net deferred tax assets
Deferred income taxes are provided for temporary differences between financial reporting and income tax basis of
assets and liabilities, and are measured using currently enacted tax rates and laws. Deferred income taxes also arise from
the future benefits of net operating loss carryforwards. For the US operations, a valuation allowance equal to 100% of the
net deferred tax assets has been recognized due to uncertainty regarding future realization.
RESULTS OF OPERATIONS
Our Rich Media business was established in fiscal 2002 upon the acquisition of Mediasite Inc. in October 2001.
Our Media Services and Desktop Software businesses were sold in fiscal 2003 and reported under the caption of
discontinued operations. The sale of our Media Services and Desktop Software businesses significantly affects the
comparability of our results of operations from year to year. You should read the following discussion of our results of
operations and financial condition in conjunction with our consolidated financial statements and related notes thereto
included in Item 8 of this Annual Report on Form 10-K.
Revenue
Revenues from our business include the sales of Mediasite and server software products and related customer
support contracts and services, such as content hosting, sold separately as well as fees charged for the licensing of
indexing related software and custom software development. We market our products to educational institutions,
corporations and government agencies that need to deploy, manage, index and distribute video content on Internet-
based networks. We reach both our domestic and international markets through reseller networks, a direct sales
effort and partnerships with system Integrators.
Revenues in 2005 totaled $8.3 million, compared to $4.4 million in 2004. Revenues consisted of the following:
2005 compared to 2004
20
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
(cid:131) Product sales of Mediasite increased from $3.4 million in 2004 to $6.9 million in 2005 due to many factors
including increased sales and marketing efforts, multiple unit sales, repeat purchases from existing
customers (44% of 2005 revenues were from preexisting customers compared to 35% in 2004), addition of
our server software product, release of new versions of Mediasite and product enhancements.
Units sold
Mobile to rack ratio
Average sales price, excluding support (000’s)
Mediasite gross margins, excluding support
2005
467
1.5 to 1
$14.8
66%
2004
269
2.5 to 1
$12.8
60%
(cid:131) Customer support revenue represents the portion of fees charged for Mediasite SmartServe service
contracts amortized over the length of the contract, typically 12 months, as well as training and installation
services. Customer support revenue increased from $425 thousand in 2004 to $975 thousand in 2005, due
primarily to support contracts on an increasing number of new Mediasite sales as well as renewals of
support contracts entered into in prior years. At September 30, 2005 $957 thousand of unrecognized
support revenue remained in unearned revenues, of which we expect to recognize $320 thousand in the
upcoming quarter.
(cid:131) Other revenue relates to freight charges billed separately to our customers, software licensing fees for our
Publisher product and certain custom software engineering projects
(cid:131)
In 2005, we recorded revenue of $163 thousand, in a single transaction, for the license of software
code designed for indexing of rich media and video filters.
(cid:131) Other revenues also include $221 thousand of grant revenue in 2005 compared to $245 thousand in
2004, pursuant to a $496 thousand grant awarded by the Department of Justice in October 2003. We
expect to complete the grant in 2006 and recognize the remaining $30 thousand available under the
contract. We do not expect to request additional funds to further advance the technology.
Revenue increased $3.1 million, from $1.3 million in 2003 to $4.4 million in 2004.
2004 compared to 2003
(cid:131) Product sales of Mediasite increased from $1.2 million in 2003 to $3.4 million in 2004 due to many factors
including increases in internal and external sales and marketing efforts, demand generated from prior sales
to high profile reference accounts, repeat purchases from existing customers and product enhancements.
(cid:131) Customer support revenue increased from $84 thousand in 2003 to $425 thousand in 2004, due primarily to
increased sales of new Mediasite products and renewals of support contracts entered into in 2003. At
September 30, 2004, $473 thousand of unrecognized support revenues remained in unearned revenues.
(cid:131) Other revenue relates to freight charges billed separately to our customers, software licensing fees for our
Publisher product and certain custom software engineering projects. Other than freight costs, no other
revenues were recorded in 2003.
(cid:131)
In 2004 we recorded Publisher license revenues of $242 thousand from a system integrator selling to a
unit of the Federal Government. The amount represents the second phase of a transaction originally
entered into in fiscal 2002.
(cid:131) Other revenues also include $245 thousand of grant revenue pursuant to a $496 thousand grant
awarded by the Department of Justice in October 2003.
Gross Margin
Total gross margins for 2005 were $5.6 million or 67% compared to $2.7 million or 60% in 2004. High margin
customer support revenue and licensing of server software applications accounted for the majority of the increase in
gross margin percentage over 2004 levels. The significant components of cost of systems include:
(cid:131) Material and freight costs for the Mediasite units. The gross margin on Mediasite sales varies with product
mix; our rack units typically carry a higher margin than our mobile units do. Mediasite customer support
revenues, hosting services, server license fees and DOJ grant revenue do not carry a cost over and above
21
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
staff costs included in operating expenses – significantly enhancing Mediasite product margins. Mediasite
sales should typically result in gross margins of approximately 60% - 70%.
(cid:131) Amortization of Mediasite Inc. related acquisition amounts assigned to purchased technology and other
identified intangibles. We will continue to amortize approximately $83 thousand per quarter over the next
year for the identified intangibles of the purchase.
In late 2005 we began to amortize the capitalized costs for the design of tooling to make our own system
components. We expect additional amortization expense of approximately $220 over the next year.
(cid:131)
(cid:131) No royalty fees on Publisher revenues were incurred in fiscal 2005 nor do we expect to incur any
significant payments in the future.
Margins are expected to continue to increase in the near term as total revenues increase, non-cash amortization
of purchased technology costs remain constant, and as the mix of revenues reflects a greater percentage of higher
margin post contract support, server software license fees, consulting and hosting revenues.
Operating Expenses
Selling and Marketing Expenses
Selling and marketing expenses include wages and commissions for sales, marketing, business development and
technical support personnel, print advertising and various promotional expenses for our products. Timing of these
costs may vary greatly depending on introduction of new products and services or entrance into new markets or
participation in major tradeshows.
2005 compared to 2004
The $1.45 million increase in sales and marketing expense from 2004 to 2005 resulted from numerous items.
Significant differences include:
(cid:131) Growth in revenues and sales staff led to an increase of $1.2 million in wages, commissions, benefits, travel
(cid:131)
and related administrative costs. Our sales staff increased from 20 to 31.
$250 thousand increase in advertising and tradeshow expense due to additional tradeshow attendance and
increased print advertising.
As of September 30, 2005 we had 31 employees in Selling, Marketing and Customer Support, an increase of 11
employees from 2004. We anticipate approximately 40% growth in selling and marketing headcount in fiscal 2006.
2004 compared to 2003
Selling and marketing expenses increased by $851 thousand, or 27%, to $3.8 million in 2004 from $3.0 million
in 2003, primarily attributable to the following:
(cid:131)
(cid:131)
$600 thousand increase in wages, commissions, benefits, travel and related administrative costs associated
with an increase in field sales staff from 6 to 14. The increase was partially offset by a decrease in
severance related wages of $300 thousand paid to two sales executives in 2003.
$270 thousand increase in advertising, promotional and tradeshow expenses in 2004 over 2003 primarily
directed at promoting new product versions and introducing products to new markets.
(cid:131) Mediasite units used by sales, training and support staff were expensed in 2004 when removed from
inventory as well as units used as “loaners” to key accounts for 30 to 90 day trial periods. The cost of
internal and loaner units in 2004 was $192 thousand.
General and Administrative Expenses ("G&A expenses")
General and administrative (“G&A”) expenses consist of personnel and related costs associated with the
facilities, finance, legal, human resource and information technology departments, as well as other expenses not
fully allocated to functional areas.
22
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
2005 compared to 2004
G&A expenses increased $40 thousand, or 1%, from $2.82 million in 2004 to $2.86 million in 2005. Major
components of the change include:
(cid:131) Wage and benefit expenses increased nearly $170 thousand due in part to non-cash stock compensation
associated with the separation of an employee, annual wage and incentive increases, and increased cost of
benefits.
(cid:131) This increase was partially offset as we utilized available credits to reduce certain retirement and other
expenses by over $110 thousand.
(cid:131) Other variances included an increase in facility expense due in part to increased square footage under lease,
and a decrease in professional fees including accounting and legal services.
As of September 30, 2005 we had 8 full-time employees in G&A. We do not anticipate significant growth in
G&A headcount in fiscal 2006.
2004 compared to 2003
G&A expenses decreased $363 thousand, or 11%, from $3.2 million in 2003 to $2.8 million in 2004. The
decrease is due to:
(cid:131) A $300 thousand charge to accrue the remaining anticipated net costs through the date of lease expiration
for two Pittsburgh, PA facilities no longer utilized.
$250 thousand reduction in professional fees primarily related to 2003 legal fees associated with debt and
other restructuring activities.
Increase in facility and other operating costs associated with increase in product shipments.
(cid:131)
(cid:131)
Product Development Expenses ("R&D expenses")
Product development expenses include salaries and wages of the software research and development staff and
an allocation of benefits, facility and administrative expenses. Fluctuations in product development expenses
correlate directly to changes in headcount.
2005 compared to 2004
R&D expenses increased $194 thousand, or 12%, from $1.6 million in 2004 to $1.8 million in 2005. Salaries,
commissions and benefits were the primary reason for the increase, accounting for $163 thousand of the increase
over the prior year. Additional contributors to the increase included facilities related expenses. In 2005, 79% of
R&D costs related to salaries and benefits.
As of September 30, 2005 we had 15 employees in Research and Development. We do not anticipate significant
growth in R&D headcount in fiscal 2006. We do not anticipate that any fiscal 2005 software development efforts
will qualify for capitalization under SFAS No. 86 “Accounting for the Cost of Computer Software to be Sold,
Leased, or Otherwise Marketed.”
2004 compared to 2003
R&D expenses decreased $133 thousand, or 8%, from $1.7 million in 2003 to $1.6 million in 2004. Attrition
and workforce reductions of Publisher focused engineering staff at our Pittsburgh, PA location, partially offset by an
increase in Madison, WI based Mediasite focused engineering staff accounted for the change.
23
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Other Income (Expense)
Other income (expense) included primarily interest income in 2005 and 2004, and a loss on sale of
miscellaneous equipment in 2003.
Discontinued Operations
Media Services
The Company completed the sale of assets utilized in the Media Services business on May 16, 2003 with Deluxe
Media Services (“Deluxe”). The transaction included all assets utilized in the Company’s Media Services business
primarily affecting business conducted from and employees in the Company’s Santa Monica California and Toronto
Canada facilities. Under terms of the agreement, Deluxe acquired the Media Services business for approximately $5.6
million including cash of $4.5 million plus an estimate of $1.1 million for net working capital and assumption of certain
capital leases. The Company received $5.2 million at close with the remainder due upon the final determination of actual
working capital. The Company received $350 thousand of the remainder in September 2003 and received a final
payment of $241 thousand in January 2004. The Company recorded a gain on sale of discontinued operations of $185
thousand in 2004 to reflect the amount that the January 2004 payment and other settlements exceeded the working
capital estimates. Overall, the Company recorded a loss on disposition of the Media Services business of $1.8 million.
The 2003 loss from operations of discontinued operations includes a $1.8 million loss related to the Media
Services business, on revenues of $4.9 million.
Desktop Software
The Company entered into an amended and restated asset purchase agreement with SP Acquisition Company, a
subsidiary of Sony Pictures Digital, dated June 6, 2003 and effective May 2, 2003, to sell the assets of the Company’s
Desktop Software business for $19 million cash and assumption of certain trade payables, accrued liabilities and capital
leases associated with the Desktop Software business. The transaction was completed on July 30, 2003. The negotiated
price of the transaction contemplated net working capital balances at March 31, 2003 with any difference between the
values at March 31, 2003 and the date of close to be reflected as a post closing adjustment. The Company’s net working
capital decreased during the period preceding close due to improved collections of customer accounts, leading to an
adjustment in the purchase price of $497 thousand which was paid to Sony Pictures Digital in December 2003. The
Company recorded a gain on the disposal of the Desktop Software business in fiscal 2003 of $13.9 million and recorded
a $53 thousand loss in 2004 to account for the final settlement of working capital.
The 2003 loss from operations of discontinued operations includes a $1.1 million loss related to the Desktop
Software business, on revenues of $12.0 million.
LIQUIDITY AND CAPITAL RESOURCES
We have funded our operations to date primarily from public and private placement offerings of equity
securities, debt, and from the 2003 sales of our Desktop Software and Media Services businesses. On September 30,
2005, 2004 and 2003, we had cash and cash equivalents of $4.3, $7.6 and $12.6 million.
2005 compared to 2004
Cash used in operating activities totaled $3.3 million in 2005 compared to $6.2 million in 2004. The decrease
in cash outflows related to a $1.2 million reduction in net loss, and reduced cash requirements in accounts payable
and accrued liabilities. These factors were partially offset by an increase in accounts receivable due to increased
Mediasite revenues in 2005.
24
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Cash used in investing activities totaled $435 thousand in 2005 compared to cash used in investing activities of
$271 thousand in 2004. Investing activities for the current year were due to the purchases of property and
equipment. Investing activities in the prior year were due to purchases of property and equipment as well, net of an
additional $132 thousand proceeds received from the sale of discontinued businesses.
Cash provided by financing activities in 2005 totaled $470 thousand compared to $1.5 million in 2004. Current
year financing activities included $470 thousand of issuance of common stock from exercise of common stock
purchase options and warrants while the prior year included $1.5 million of such proceeds, partially offset by capital
lease payments.
2004 compared to 2003
Cash used in operating activities totaled $6.2 million in 2004 compared to $4.1 million in 2003. Increases in
Mediasite revenues in 2004 resulted in increased accounts receivable and inventories of nearly $1.0 million whereas
accounts receivable declined in 2003 by $819 thousand due to the impending sales of the Desktop Software and
Media Services businesses.
Cash used in investing activities totaled $271 thousand in 2004 compared to cash provided by investing
activities of $20.9 million in 2003. Investing activities for 2004 were due to purchases of property and equipment,
net of an additional $132 thousand proceeds received from the sale of discontinued businesses in 2003.
Cash provided by financing activities in 2004 totaled $1.5 million compared to a use of cash of $7.9 million in
2003. The year 2004 included $1.5 million of proceeds from issuance of common stock.
We expect to reach cash flow breakeven in fiscal 2006 and believe we can fund operations with cash on hand
through that point. Despite our belief that we have sufficient cash to fund operations in 2006, we believed it was
prudent to raise additional cash through the issuance of common stock. In November 2005, we issued 747 thousand
shares and 149 thousand common stock purchase warrants to certain individual investors, and received proceeds of $725
thousand.
We expect to continue to acquire property and equipment in fiscal 2006 including equipment associated with
our anticipated growth in employees, expansion of our services offering and development of a new hardware
component in our Mediasite product. We have no plans to pursue any debt arrangements at this time but may
evaluate further operating or capital lease opportunities to finance certain equipment acquisitions. In order to fund
long-term cash requirements and/or pursue complimentary business strategies, we may evaluate the issuance of
additional stock to investors or strategic partners.
Contractual Obligations
The following summarizes our contractual obligations at September 30, 2005 and the effect those obligations
are expected to have on our liquidity and cash flow in future periods (in thousands):
Contractual Obligations:
Purchase commitments
Operating lease obligations
Capital lease obligations
Total
$ 1,624
668
43
Less than
1 Year
$ 1,624
216
15
Years 2-3
$ ─
451
28
Years 4-5
$ ─
1
─
Over 5
years
$ ─
─
─
25
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Derivative Financial Instruments
The Company is not party to any derivative financial instruments or other financial instruments for which the
fair value disclosure would be required under SFAS No. 133, "Derivative Financial Instruments, Other Financial
Instruments and Derivative Commodity Instruments." The Company's cash equivalents consist of overnight
investments in money market funds that are carried at fair value. Accordingly, we believe that the market risk of
such investments is minimal.
Interest Rate Risk
The Company's cash equivalents are subject to interest rate fluctuations, however, we believe this risk is
immaterial due to the short-term nature of these investments.
Foreign Currency Exchange Rate Risk
All international sales of our products are denominated in US dollars.
ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
26
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders of Sonic Foundry, Inc.
We have audited the accompanying consolidated balance sheets of Sonic Foundry, Inc. (the Company) as of
September 30, 2005 and 2004, and the related consolidated statements of operations, stockholders' equity, and cash
flows for the years then ended. These financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on our audits. The consolidated financial
statements of the Company for the year ended September 30, 2003, were audited by other auditors. Those auditors
expressed an unqualified opinion on those consolidated financial statements in their report dated November 14,
2003.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about
whether the financial statements are free of material misstatement. The Company is not required to have, nor were
we engaged to perform an audits of its internal control over financial reporting. Our audit included consideration of
internal control over financial reporting as a basis for designing audit procedures that are appropriate in the
circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal
control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting
principles used and significant estimates made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our opinion
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated
financial position of the Company as of September 30, 2005 and 2004 and the consolidated results of their
operations and their cash flows for the years then ended, in conformity with accounting principles generally
accepted in the United States of America.
Our audits were conducted for the purpose of forming an opinion on the basic financial statements taken as a whole.
Schedule II, listed in the Index at Item 15(a) is presented for purposes of additional analysis and is not a required
part of the basic financial statements. This schedule has been subjected to the auditing procedures applied in the
audits of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the
basic financial statements taken as a whole.
GRANT THORNTON LLP
Madison, Wisconsin
November 4, 2005
27
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Report of Ernst & Young LLP, Independent Registered Public Accounting Firm
The Board of Directors and Stockholders of Sonic Foundry, Inc.
We have audited the accompanying consolidated statement of operations, stockholders’ equity and cash flows of
Sonic Foundry, Inc. (the Company) for the year ended September 2003. Our audit also included the financial
statement schedule listed in the index at Item 15(a) for the year ended September 30, 2003. The financial statements
and schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on
these financial statements and schedule based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated
results of the Company’s operations and its cash flows for the year ended September 30, 2003, in conformity with
U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when
considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the
information set forth therein.
Milwaukee, Wisconsin
November 14, 2003
ERNST & YOUNG LLP
28
Sonic Foundry, Inc.
Consolidated Balance Sheets
(in thousands except for share data and per share data)
Assets
Current assets:
Cash and cash equivalents
Accounts receivable, net of allowances of $115 and $98
Inventories
Prepaid expenses and other current assets
Total current assets
Property and equipment:
Leasehold improvements
Computer equipment
Furniture and fixtures
Total property and equipment
Less accumulated depreciation
Net property and equipment
Other assets:
Goodwill and other intangible assets, net
Capitalized software development costs, net of
amortization of $1,067 and $788
Total other assets
Total assets
Liabilities and stockholders' equity
Current liabilities:
Accounts payable
Accrued liabilities
Unearned revenue
Current portion of capital lease obligation
Total current liabilities
Long-term portion of capital lease
Other liabilities
Total liabilities
Stockholders' equity:
Preferred stock, $.01 par value, authorized 5,000,000 shares; none issued
5% preferred stock, Series B, voting, cumulative, convertible, $.01 par
value (liquidation preference at par), authorized 10,000,000 shares,
none issued
Common stock, $0.01 par value, authorized 100,000,000 shares;
30,910,409 and 29,782,269 shares issued and 30,840,159 and
29,712,019 shares outstanding
Additional paid-in capital
Accumulated deficit
Receivable for common stock issued
Treasury stock, at cost, 70,250 shares
Total stockholders' equity
Total liabilities and stockholders' equity
See accompanying notes
29
September 30,
2005
2004
$ 4,271
2,232
414
363
7,280
$ 7,583
1,345
371
299
9,598
185
1,570
185
1,940
933
1,007
7,626
185
1,010
177
1,372
627
745
7,676
332
7,958
$ 16,245
612
8,288
$ 18,631
$ 1,323
780
957
15
3,075
$ 879
686
473
─
2,038
28
21
3,124
─
─
─
27
2,065
─
─
309
170,083
(157,077)
(26)
(168)
13,121
$ 16,245
298
169,383
(152,908)
(39)
(168)
16,566
$ 18,631
Sonic Foundry, Inc.
Consolidated Statements of Operations
(in thousands except for share and per share data)
Continuing Operations
Revenue:
Product sales
Customer support fees
Other
Total revenue
Cost of revenue
Gross margin
Operating expenses:
Selling and marketing expenses
General and administrative expenses
Product development expenses
Total operating expenses
Loss from operations
Other income (expense), net
Loss from continuing operations
Years Ended September 30,
2004
2005
2003
$ 6,928
975
439
8,342
2,754
5,588
$ 3,443
425
545
4,413
1,759
2,654
$ 1,172
84
8
1,264
888
376
5,277
2,864
1,803
9,944
(4,356)
187
(4,169)
3,826
2,826
1,609
8,261
(5,607)
99
(5,508)
2,975
3,189
1,742
7,906
(7,530)
(19)
(7,549)
Loss from operations of discontinued operations including
$68 of income tax benefit in 2003
Gain on disposal of discontinued operations
Net income (loss)
─
─
$ (4,169)
─
132
$ (5,376)
(2,930)
11,932
$ 1,453
Income (loss) per common share:
Continuing operations
Discontinued operations
Basic net income (loss) per common share
Diluted net income (loss) per common share
Weighted average common shares – Basic
– Diluted
See accompanying notes
$ (0.14)
─
$ (0.14)
$ (0.14)
$ (0.18)
─
$ (0.18)
$ (0.18)
$ (0.27)
0.32
$ 0.05
$ 0.05
30,363,000
30,363,000
29,457,000
29,457,000
27,794,000
28,375,000
30
Sonic Foundry, Inc.
Consolidated Statements of Stockholders' Equity
For the Years Ended September 30, 2005, 2004 and 2003
(in thousands)
Common
stock
$ 277
Additional
paid-in
capital
$ 167,028
Accumulated
deficit
$ (148,985)
Currency
translations
$ (111)
Receivables
for common
stock issued
$ (26)
Unearned
compen-
sation
$ (49)
Treasury
stock
$ (150)
Total
$ 17,984
2
─
─
8
─
─
─
61
(10)
224
803
─
─
─
─
─
─
─
─
1,453
─
─
─
─
─
─
─
111
─
─
─
(436)
─
─
─
─
─
─
─
49
─
─
─
(18)
─
─
─
─
─
287
168,106
(147,532)
─
(462)
─
(168)
─
─
13
194
─
─
─
─
─
─
─
─
─
─
63
(28)
224
375
49
1,453
111
1,564
20,231
13
194
11
─
298
1,070
─
169,383
─
(5,376)
(152,908)
─
─
─
423
─
(39)
─
─
─
─
─
(168)
1,504
(5,376)
16,566
─
254
─
─
─
─
─
254
11
─
$ 309
446
─
$ 170,083
─
(4,169)
$ (157,077)
─
─
$ ─
13
─
$ (26)
─
─
$ ─
─
─
$ (168)
470
(4,169)
$ 13,121
Balance, September 30, 2002
Issuance of common stock
Receipt of shares for retirement
of debt
Issuance of common stock
warrants and options
Exercise of common stock
warrants and options
Amortization of unearned
compensation
Comprehensive income:
Net income
Foreign currency translation
adjustments
Comprehensive income
Balance, September 30, 2003
Issuance of common stock
Issuance of common stock
warrants and options
Exercise of common stock
warrants and options
Net loss
Balance, September 30, 2004
Issuance of common stock
warrants and options
Exercise of common stock
warrants and options
Net loss
Balance, September 30, 2005
See accompanying notes
31
Sonic Foundry, Inc.
Consolidated Statements of Cash Flows
(in thousands)
Operating activities
Net income (loss)
Adjustments to reconcile net income (loss) to net cash used in operating
activities:
Gain on disposal of discontinued operations
Amortization of goodwill, other intangibles, and capitalized software
development costs
Depreciation and amortization of property and equipment
Amortization of debt discount and debt issuance costs
Non-cash compensation charges and charges for stock warrants and
options
Loss on sale of assets
Other non-cash items
Changes in operating assets and liabilities:
Accounts receivable, net
Inventories
Prepaid expenses and other assets
Accounts payable and accrued liabilities
Unearned revenue
Net cash used in operating activities
Investing activities
Proceeds from sale of discontinued operations, net
Purchases of property and equipment
Proceeds from disposals of assets
Net cash provided by (used in) investing activities
Financing activities
Proceeds from issuance of common stock, net of issuance costs
Proceeds from debt issuances
Payments on long-term debt and capital leases
Payments on line of credit, net
Net cash provided by (used in) financing activities
Effect of exchange rate changes on cash
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period
Supplemental cash flow information:
Interest paid
Income taxes paid (refunded)
Noncash transactions:
Capital lease acquisitions
Property and equipment financed by accounts payable
Issuance of warrants for consulting services
Other non-cash items
Years Ended September 30,
2004
2005
2003
$ (4,169)
$ (5,376)
$ 1,453
—
330
306
—
276
—
(30)
(876)
(43)
(97)
472
484
(3,347)
—
(435)
—
(435)
470
—
—
—
470
(132)
(11,932)
330
246
—
205
—
—
(716)
(260)
(78)
(736)
279
(6,238)
132
(403)
—
(271)
1,517
—
(48)
—
1,469
406
2,220
2,978
228
98
—
819
(46)
164
(666)
194
(4,084)
21,093
(250)
15
20,858
438
1,069
(8,941)
(451)
(7,885)
—
(3,312)
7,583
$ 4,271
—
(5,040)
12,623
$ 7,583
30
8,919
3,704
$ 12,623
$ —
32
$ —
(6)
$ 1,004
(362)
43
60
125
90
—
—
194
—
33
—
224
—
32
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
1. Basis of Presentation and Significant Accounting Policies
Business
Sonic Foundry, Inc. (the Company) is in the business of developing automated rich media application software
and systems (our “Rich Media” business). Our current operations were formed in October 2001 when we acquired
the assets and assumed certain liabilities of Mediasite, Inc.
Until late fiscal 2003, we were engaged in three businesses – Media Services, Desktop Software and Rich
Media. Media Services provided format conversion, tape duplication, film restoration and other services to the
media, broadcast and entertainment industries. On May 16, 2003, the Company completed the sale of the Media
Services business (see Note 2 –Discontinued Operations).
The desktop software business (“Desktop Software”) designed, developed, marketed and supported software
products for digitizing, converting, editing and publishing audio, video, and/or multimedia content. On July 30,
2003, the Company completed the sale of the Desktop Software business to a subsidiary of Sony Pictures Digital for
approximately $19 million cash, certain other consideration, and assumption of certain accounts payable, accrued
liabilities and capital leases associated with the Desktop Software business (see Note 2 – Discontinued Operations).
All revenue and expenses included in the results of operations of both the Media Services business and the
Desktop Software business have been presented as discontinued operations (the "Discontinued Operations").
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its subsidiaries.
All significant intercompany transactions and balances have been eliminated. The functional currency of our foreign
owned subsidiaries (whose operations were sold during 2003) was the Canadian dollar; accordingly, assets and
liabilities were translated into United States dollars at the rate of exchange existing at the end of the period. Income
and expense amounts were translated at the average exchange rates during the period. Adjustments resulting from
translation were classified as a separate component of comprehensive income within stockholders' equity. In 2005
and 2004, net loss equaled comprehensive loss as there were no items of comprehensive income.
Use of Estimates
In preparing financial statements in conformity with accounting principles generally accepted in the United
States of America (US GAAP), management is required to make estimates and assumptions that affect the reported
amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the period. Actual results could differ from
those estimates.
Revenue Recognition
General
Revenue is recognized when persuasive evidence of an arrangement exists, delivery occurs or services are
rendered, the sales price is fixed or determinable and collectibility is reasonably assured. Revenue is deferred when
undelivered products or services are essential to the functionality of delivered products, customer acceptance is
uncertain, significant obligations remain, or the fair value of undelivered elements is unknown. The Company does
not offer customers the right to return product, other than for warranty repairs, and does not offer price protection,
rebates and other offerings that occur under sales programs and, accordingly, does not reduce revenue for such
programs. The following policies apply to the Company’s major categories of revenue transactions.
33
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Products
Products are considered delivered, and revenue is recognized, when title and risk of loss have been transferred
to the customer. Under the terms and conditions of the sale, this occurs at the time of shipment to the customer.
Product revenue currently represents sales of our Mediasite product and Mediasite related products such as server
software revenue but excludes revenue generated from customer support services, which is included in customer
support fees discussed below.
Customer Support Fees
We sell support contracts to our Mediasite customers, typically one year in length and record the related
revenue ratably over the contractual period. Our support contracts cover phone and electronic technical support
availability over and above the level provided by our distributors, software upgrades, advance replacement and an
extension of the standard hardware warranty from 90 days to one year. The manufacturer we contract with to build
the units performs hardware warranty service. We also sell installation and training services and host customer
Mediasite content. Revenue for those services is recognized when performed in the case of installation and training
services and is recognized ratably over the contract period for hosting services. Service amounts invoiced to
customers in excess of revenue recognized are recorded as deferred revenue until the revenue recognition criteria are
met.
Other
Other revenue consists of software licensing of our Publisher product, custom software development performed
under time and materials or fixed fee arrangements and amounts charged for shipping and handling. Software
licensing is recorded when persuasive evidence of an arrangement exists, delivery occurs, the sales price is fixed or
determinable and collectibility is reasonably assured. Custom software development includes fees recorded pursuant
to long-term contracts (including research grants), using the percentage of completion method of accounting, when
significant customization or modification of a product is required. Shipping and handling is recorded at the time of
shipment to the customer.
Revenue Arrangements that Include Multiple Elements
Revenue for transactions that include multiple elements such as hardware, software, training, support or content
hosting agreements is allocated to each element based on its relative fair value and recognized for each element
when the revenue recognition criteria have been met for such element. Fair value is generally determined based on
the price charged when the element is sold separately. In the absence of fair value of a delivered element, revenue is
allocated first to the fair value of the undelivered elements and the residual revenue to the delivered elements. The
Company recognizes revenue for delivered elements only when all of the following criteria are satisfied: undelivered
elements are not essential to the functionality of delivered elements, uncertainties regarding customer acceptance are
resolved, and the fair value for all undelivered elements is known.
Shipping and Handling
Costs related to shipping and handling is included in cost of revenue for all periods presented.
Credit Evaluation and Customer Concentration
We perform ongoing credit evaluations of our customers’ financial condition and generally do not require
collateral. We maintain allowances for potential credit losses and such losses have been within our expectations.
Billings for Mediasite product and support services to our two largest customers were each below 10% in 2005, and
11% each in 2004, while no individual customer was over 10% in 2003.
34
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Cash and Cash Equivalents
For the purposes of the statement of cash flows, the Company considers all highly liquid investments purchased
with an original maturity of three months or less to be cash equivalents.
Trade Accounts Receivable
The majority of the Company’s accounts receivable are due from companies in, or resellers to, the education
industry. Credit is extended based on evaluation of a customer’s financial condition and, generally, collateral is not
required. Accounts receivable are due within 30 days and are stated at amounts due from customers net of an
allowance for doubtful accounts. Accounts outstanding longer than the contractual payment terms are considered
past due. The Company determines its allowance by considering a number of factors, including the length of time
trade accounts receivable are past due, the Company’s previous loss history, the customer’s current ability to pay its
obligation to the Company, and the condition of the general economy and the industry as a whole. The Company
writes-off accounts receivable when they become uncollectible, and payments subsequently received on such
receivables are credited to the allowance for doubtful accounts. Interest is not accrued on past due receivables.
Inventory Valuation
Inventory consists of raw materials and supplies used in the assembly of Mediasite units, work-in-process and
finished Mediasite units. Inventory of completed Mediasite units and spare parts are carried at the lower of cost or
market, with cost determined on a first-in, first-out basis.
Inventory consists of the following (in thousands):
Raw materials and supplies
Work in process
Finished goods
Software Development Costs
September 30,
2005
$ 10
2004
$ 10
38
366
$ 414
72
289
$ 371
In 2002, the Company capitalized $1.4 million of software development related to the Mediasite Inc.
transaction. Such costs are amortized by computing the greater of (a) the ratio that current gross revenues for the
product bear to the total of current and anticipated future gross revenues or (b) the straight-line amortization over the
remaining estimated economic useful life (five years) of the product. Capitalized software development costs are
reported at the lower of unamortized cost or net realizable value. Capitalized software development costs at
September 30, 2005 and 2004 are net of accumulated amortization of $1.07 million and $788 thousand, respectively.
Property and Equipment
Property and equipment are recorded at cost and are depreciated using the straight-line method for financial
reporting purposes. The estimated useful lives used to calculate depreciation are as follows:
Leasehold improvements
Computer equipment
Furniture and fixtures
Years
5 to 10 years
3 to 5 years
7 years
Accelerated methods are used for income tax purposes.
35
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Impairment of Long-Lived Assets
Property and equipment, capitalized software development costs and other intangibles are reviewed for
impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.
Goodwill is reviewed for impairment annually. If the sum of the expected undiscounted cash flows is less than the
carrying value of the related asset or group of assets, a loss is recognized for the difference between the fair value
and carrying value of the asset or group of assets.
Advertising Expense
Advertising costs included in selling and marketing, are expensed when the advertising first takes place.
Advertising expense was $195 thousand, $102 thousand, and $25 thousand for years 2005, 2004, and 2003,
respectively.
Research and Development Costs
Research and development costs are expensed in the period incurred.
Income Taxes
Deferred income taxes are provided for temporary differences between financial reporting and income tax basis
of assets and liabilities, and are measured using currently enacted tax rates and laws. Deferred income taxes also
arise from the future benefits of net operating loss carryforwards. A valuation allowance equal to 100% of the net
deferred tax assets has been recognized due to uncertainty regarding the future realization of these assets.
Fair Value of Financial Instruments
The Company's financial instruments consist primarily of cash and cash equivalents, accounts receivable,
accounts payable and debt instruments. The book values of cash and cash equivalents, accounts receivable, and
accounts payable are considered to be representative of their respective fair values. The carrying value of capital
lease obligations, including the current portion, approximates fair market value as the fixed rate approximates the
current market rate of interest available to the Company.
Stock Based Compensation
The Company utilizes the intrinsic value method in accounting for its stock option plans. Had the Company
accounted for its stock option plans based upon the fair value at the grant date for options granted under the plan,
based on the provisions of SFAS 123 “Accounting for Stock-Based Compensation”, the Company's pro forma net
income (loss) and pro forma net income (loss) per share would have been as follows (for purposes of pro forma
disclosures, the estimated fair value of the options is amortized to expense over the options' vesting period):
(in thousands)
Years Ended September 30,
2004
2005
2003
Net income (loss) as reported
Less stock-based compensation using fair value method
Less impact of discounted employee stock purchase plan
$ (4,169)
(522)
$ (5,376)
(353)
$ 1,453
(279)
using fair value method
Pro forma net income (loss)
—
$ (4,691)
(7)
$ (5,736)
(26)
$ 1,148
Income (loss) per share
Net income (loss) as reported – basic and diluted
Pro forma net income (loss) – basic and diluted
$ (0.14)
$ (0.15)
$ (0.18)
$ (0.19)
$ 0.05
$ 0.04
36
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Pro forma information regarding net income (loss) and net income (loss) per share has been determined as if the
Company had accounted for its employee stock options under the minimum value method of SFAS No. 123 for
option grants made prior to the Company's initial public offering and the Black-Scholes method for grants made
subsequent to such offering. With the exception of volatility (which is ignored in the case of the minimum value
method), the following weighted-average assumptions were used for all periods presented: risk-free interest rates of
1.7% to 6%, dividend yields of 0%; expected common stock market price volatility factors ranging from .50 to 1.78
and a weighted-average expected life of the option of one to five years.
Per Share Computation
The numerator for the calculation of basic and diluted earnings per share is net income (loss). The following
table sets forth the computation of basic and diluted weighted average shares used in the earnings per share
calculations:
Denominator for basic earnings per share
- weighted average common shares
Effect of dilutive options and warrants (treasury method)
Denominator for diluted earnings per share
Years ended September 30,
2005
2004
2003
30,363,000
29,457,000
27,794,000
─
─
581,000
- adjusted weighted average common shares
30,363,000
29,457,000
28,375,000
Securities outstanding during each year, but not included in the
computation of diluted earnings per share because they are antidilutive:
5,816,000
Options and warrants
6,342,000
5,748,000
Recent Accounting Pronouncements
In December 2004, the Financial Accounting Standards Board (“FASB”) issued revised Statement of Financial
Accounting Standards (“SFAS”) No. 123(R), “Share-Based Payment – an Amendment of FASB Statement Nos. 123
and 95”. SFAS 123(R) establishes standards for the accounting for transactions in which an entity exchanges its
equity instruments for goods or services or incurs liabilities in exchange for goods or services that are based on the
fair value of the entity’s equity instruments, focusing primarily on accounting for transactions in which an entity
obtains employee services in share-based payment transactions. SFAS No. 123(R) requires public entities to
measure the cost of employee services received in exchange for an award of equity instruments based on the grant-
date fair value of the award (with limited exceptions) and recognize the cost over the period during which an
employee is required to provide service in exchange for the award. The Company is required to adopt SFAS No.
123(R) in fiscal 2006 beginning October 1, 2005. The Company is evaluating the impact of SFAS No. 123(R) and
expects that it will record substantial non-cash compensation expenses. The adoption of SFAS No. 123(R) is not
expected to have a significant effect on the Company’s financial condition or cash flows but is expected to have a
significant adverse effect on the reporting of its results of operations.
In November 2004, the FASB issued SFAS Statement No. 151, “Inventory Costs – an amendment of ARB No.
43” (“SFAS 151”), which is the result of its efforts to converge U.S. accounting standards for inventories with
International Accounting Standards. SFAS No. 151 requires idle facility expenses, freight, handling costs, and
wasted material (spoilage) costs to be recognized as current-period charges. It also requires that allocation of fixed
production overheads to the costs of conversion be based on the normal capacity of the production facilities. SFAS
No. 151 will be effective for inventory costs incurred during fiscal years beginning after June 15, 2005. We are
evaluating the impact of this standard on our financial statements. The Company does not expect that the adoption
of SFAS 151 will have an impact on the company’s financial position, results of operations or cash flows.
37
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
In December 2004, the FASB issued SFAS No. 153, "Exchanges of Non-monetary Assets, an amendment of
APB Opinion No. 29. SFAS 153 replaces the exception from fair value measurement in APB Opinion No. 29 for
non-monetary exchanges of similar productive assets with a general exception from fair value measurement for
exchanges of non-monetary assets that do not have commercial substance. A non-monetary exchange has
commercial substance if the future cash flows of the entity are expected to change significantly as a result of the
exchange. SFAS 153 is to be applied prospectively, and is effective for non-monetary asset exchanges occurring in
fiscal periods after the date of issuance of SFAS 153. We do not believe the impact of adoption of SFAS 153 will be
significant to our overall results of operations or financial position.
2. Discontinued Operations
Media Services
The Company completed the sale of assets utilized in the Media Services business on May 16, 2003 with Deluxe
Media Services (“Deluxe”). The transaction included all assets utilized in the Company’s Media Services business
primarily affecting business conducted from and employees in the Company’s Santa Monica California and Toronto
Canada facilities. Under terms of the agreement, Deluxe acquired the Media Services business for approximately $5.6
million including cash of $4.5 million plus an estimate of $1.1 million for net working capital and assumption of certain
capital leases. The Company received $5.2 million at close with the remainder due upon the final determination of actual
working capital. The Company received $350 thousand of the remainder in September 2003 and received a final
payment of $241 thousand in January 2004. The Company recorded a gain on sale of discontinued operations of $185
thousand in 2004 to reflect the amount that the January 2004 payment and other settlements exceeded the working
capital estimates. Overall, the Company recorded a loss on disposition of the Media Services business of $1.8 million.
The 2003 loss from operations of discontinued operations includes a $1.8 million loss related to the Media
Services business, on revenues of $4.9 million.
Desktop Software
The Company entered into an amended and restated asset purchase agreement with SP Acquisition Company, a
subsidiary of Sony Pictures Digital, dated June 6, 2003 and effective May 2, 2003, to sell the assets of the Company’s
Desktop Software business for $19 million cash and assumption of certain trade payables, accrued liabilities and capital
leases associated with the Desktop Software business. The transaction was completed on July 30, 2003. The negotiated
price of the transaction contemplated net working capital balances at March 31, 2003 with any difference between the
values at March 31, 2003 and the date of close to be reflected as a post closing adjustment. The Company’s net working
capital decreased during the period preceding close due to improved collections of customer accounts, leading to an
adjustment in the purchase price of $497 thousand which was paid to Sony Pictures Digital in December 2003. The
Company recorded a gain on the disposal of the Desktop Software business in fiscal 2003 of $13.9 million and recorded
a $53 thousand loss in 2004 to account for the final settlement of working capital.
The 2003 loss from operations of discontinued operations includes a $1.1 million loss related to the Desktop
Software business, on revenues of $12.0 million.
3. Commitments
The Company leases certain equipment under a capital lease agreement expiring October 2008. Lease
payments, including principal and interest, will be approximately $16 thousand annually for the next three years.
The Company had no capital leases at September 30, 2004.
The Company leases certain facilities and equipment under operating lease agreements expiring at various
times through September 30, 2008. Total rent expense related to continuing operations on all operating leases was
approximately $289, $170, and $533 thousand for the years ended September 30, 2005, 2004, and 2003,
respectively.
38
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
The Company enters into unconditional purchase commitments on a regular basis for the supply of Mediasite
product. The Company has an obligation to purchase a remaining $1.5 million over the next two fiscal quarters,
which is not recorded on the Company's Balance Sheet. There were no obligations under such commitments as of
September 30, 2004.
The Company engaged a manufacturer to build a replacement component for its Mediasite product according
to designs proprietary to the Company. The Company had a commitment of approximately $164 thousand to the
manufacturer at September 30, 2005 and expects the project to be completed in late fiscal 2006.
The following is a schedule by year of future minimum lease payments under operating leases:
Fiscal Year (in thousands)
2006
2007
2008
2009
2010
Thereafter
Total
4. Common Stock Warrants
Operating
$ 216
222
229
1
—
—
$ 668
The Company has issued restricted common stock purchase warrants to various consultants, underwriters, and
debtors. Each warrant represents the right to purchase one share of common stock. All warrants are currently
exercisable. The weighted average fair value of warrants granted in 2005 was $1.73.
Exercise Prices
September 30, 2005
Expiration Date
Warrants Outstanding at
$ 0.48 to 0.52
1.01 to 1.91
2.20 to 2.94
11.23
382,450
387,500
449,309
8,900
1,228,159
2006 to 2008
2006 to 2010
2006 to 2009
2010
5.
Stock Options and Employee Stock Purchase Plan
The Company maintains an employee qualified stock option plan under which the Company may grant options
to acquire up to 7.0 million shares of common stock. The Company also maintains a non-qualified plan under which
3.8 million shares of common stock can be issued and a directors' stock option plan under which 900 thousand
shares of common stock may be issued to non-employee directors. Each non-employee director, who is re-elected or
who is continuing as a member of the board of directors on the annual meeting date and on each subsequent meeting
of stockholders, is granted options to purchase 20 thousand shares of common stock.
Each option entitles the holder to purchase one share of common stock at the specified option price. The
exercise price of each option granted under the plans was set at the market price of the Company's common stock at
the respective grant date. Options vest at various intervals and expire at the earlier of termination of employment,
discontinuance of service on the board of directors, ten years from the grant date or at such times as are set by the
Company at the date of grant.
39
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
The number of shares available for grant under these plans at September 30 is as follows:
Shares available for grant at September 30, 2002
Options granted
Options forfeited
Shares available for grant at September 30, 2003
Amendment to increase shares available in plan
Options granted
Options forfeited
Shares available for grant at September 30, 2004
Options granted
Options forfeited
Shares available for grant at September 30, 2005
Employee
Stock Option
Plan
206,120
(414,000)
560,967
353,087
3,000,000
(185,000)
315,225
3,483,312
(893,000)
278,336
2,868,648
Non-Qualified
Stock Option
Plan
278,779
(430,000)
643,257
492,036
–
–
153,665
645,701
(96,000)
53,774
603,475
Director Stock
Option Plan
300,000
(60,000)
–
240,000
300,000
(140,000)
–
400,000
(100,000)
–
300,000
The following table summarizes information with respect to outstanding stock options.
2005
Years Ended September 30,
2004
Weighted
Average
Exercise
Price
Weighted
Average
Exercise
Price
Options
Options
Options
2003
Weighted
Average
Exercise
Price
Outstanding at
beginning of
year
Granted
Exercised
Forfeited
Outstanding at end
4,125,953
1,089,000
(295,079)
(332,110)
$ 2.34
1.39
1.39
12.96
5,070,078
325,000
(800,235)
(468,890)
$ 2.37
1.69
1.18
4.20
6,137,234
904,000
(766,932)
(1,204,224)
$ 2.45
0.55
1.13
2.21
of year
4,587,764
$ 2.28
4,125,953
$ 2.34
5,070,078
$ 2.37
Exercisable at end
of year
3,581,417
3,273,436
4,025,033
Weighted average
fair value of
options granted
during the year
$ 0.97
$ 1.62
$ 0.44
The options outstanding at September 30, 2005 have been segregated into five ranges for additional disclosure
as follows:
Exercise Prices
$0.42 to $0.74
$1.01 to $1.94
$2.00 to $2.50
$3.13 to $6.61
$15.50 to $59.88
Options
Outstanding at
September 30,2005
484,935
3,456,905
372,233
193,191
80,500
Options Outstanding
Options Exercisable
Weighted
Average
Remaining
Contractual Life
7.24
7.00
4.68
3.65
4.47
Weighted
Average
Exercise
Price
$ 0.44
1.22
2.28
4.57
53.76
Options Exercisable at
September 30, 2005
358,261
2,607,233
342,232
193,191
80,500
Weighted
Average
Exercise
Price
$ 0.45
1.16
2.29
4.57
53.76
40
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
The Company maintained an Employee Stock Purchase Plan (Stock Purchase Plan), which allowed for the
issuance of 1.0 million shares of common stock. There were 16 and 150 thousand shares issued under the plan for
the years ended September 30, 2004 and 2003, respectively. All employees of the Company who had completed
three months of employment were eligible to participate in the Stock Purchase Plan, provided the employee would
not hold 5% or more of the total combined voting power of the Company. Shares were purchased at the end of a
specified period at the lower of 85% of the market value at the beginning or the end of the specified period through
accumulation of payroll deductions. The Stock Purchase Plan was terminated on June 30, 2004.
6.
Income Taxes
Income tax expense (benefit) consists of the following (in thousands):
Federal income tax
Canadian income tax (benefit)
Deferred income tax expense (benefit)
Change in valuation allowance
Income tax expense (benefit)
Years Ended September 30,
2004
2003
2005
$ ─
─
(1,515)
1,515
$ ─
$ ─
─
(2,489)
2,489
$ ─
$ ─
(68)
1,135
(1,135)
$ (68)
The reconciliation of income tax expense (benefit) computed at the U.S. federal statutory rate to income tax
expense (benefit) is as follows (in thousands):
Years Ended September 30,
2004
2005
2003
Income tax expense (benefit) at U.S. statutory rate of 34%
Permanent differences, net
Adjustment of temporary differences to income tax returns
Other
Canadian income tax benefit
Change in valuation allowance
Income tax benefit
$ (1,417)
(34)
(64)
─
─
1,515
$ ─
$ (1,828)
(145)
(516)
─
─
2,489
$ ─
$ 494
(99)
554
186
(68)
(1,135)
$ (68)
The significant components of the deferred tax accounts recognized for financial reporting purposes are as
follows (in thousands):
September 30,
2005
2004
Deferred tax assets:
Net operating loss and other carryforwards
Common stock warrants
Allowance for doubtful accounts
Other
Total deferred tax assets
Valuation allowance
Deferred tax liability-depreciation of property and equipment
Deferred tax liability-amortization of goodwill, other intangible assets and
capitalized software development costs
Net deferred tax liabilities
$ 26,967
925
45
9
27,946
(27,351)
(23)
(572)
$ ─
$ 25,409
818
31
8
26,266
(25,836)
(64)
(366)
$ ─
At September 30, 2005, the Company had net operating loss carry forwards of approximately $68 million for
U.S. Federal and state tax purposes, which expire in varying amounts between 2013 and 2025.
41
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
The Company’s net deferred tax asset has been offset by a valuation allowance of the same amount. The
valuation allowance has been recorded due to the uncertainty of realization of the deferred tax asset.
7.
Savings Plan
The Company's defined contribution 401(k) savings plan covers substantially all employees meeting certain
minimum eligibility requirements. Participating employees can elect to defer a portion of their compensation and
contribute it to the plan on a pretax basis. The Company may also match certain amounts and/or provide additional
discretionary contributions, as defined. The Company made discretionary contributions of $139, $83, and $207
thousand during the years ended September 30, 2005, 2004 and 2003, respectively.
8. Related-Party Transactions
The Company incurred fees of $109, $183, and $427 thousand during the years ended September 30, 2005,
2004 and 2003, respectively, to a law firm whose partner is a director and stockholder of the Company.
The Company recorded Mediasite product and customer support revenue related to $663 and $300 thousand of
billings during the years ended September 30, 2005 and 2004 to Mediasite KK, a Japanese reseller in which the
Company has an equity interest. Mediasite KK owed the Company $187 and $189 thousand on such billings at
September 30, 2005 and 2004, respectively.
During the years ended September 30, 2005, 2004 and 2003, the Company had a loan outstanding to an
executive totaling $26. The loan is backed by company stock.
In November 2002, the Company completed a bridge financing transaction of $1.0 million with the brother of
Rimas Buinevicius, Chief Executive Officer. Mr. Buinevicius abstained from board of director discussion regarding
approval of the transaction. The note was backed by substantially all assets of the Company and was due, along
with $250 thousand of interest, at the earlier of March 2003 or upon completion of a transaction generating
sufficient cash to allow for payment. The note was repaid in July 2003, with the proceeds from the sale of the
Desktop Software business.
9. Goodwill and Other Intangible Assets
The Company accounts for goodwill and their intangible assets in accordance with SFAS No. 142 “Goodwill
and Other Intangible Assets”. SFAS No. 142 requires that goodwill and intangible assets that have indefinite useful
lives not be amortized but, instead, tested at least annually for impairment. We assess the impairment of goodwill and
capitalized software development costs on an annual basis or whenever events or changes in circumstances indicate that
the fair value of these assets is less than the carrying value. Factors we consider important which could trigger an
impairment review include the following:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
poor economic performance relative to historical or projected future operating results;
significant negative industry, economic or company specific trends;
changes in the manner of our use of the assets or the plans for our business; and
loss of key personnel
If we determine that the fair value of goodwill is less than its carrying value, based upon the annual test or the
existence of one or more of the above indicators of impairment, we would then measure impairment based on a
comparison of the implied fair value of goodwill with the carrying amount of goodwill. To the extent the carrying
amount of goodwill is greater than the implied fair value of goodwill, we would record an impairment charge for the
difference.
The Company tested goodwill recognized in connection with the acquisition of Mediasite at July 1, 2005 and
determined it was not impaired. Subsequent impairment charges for Mediasite or other acquisitions, if any, will be
reflected as an operating expense in the statement of operations.
42
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
The following tables present details of the Company’s total intangible assets at September 30, 2005 and 2004:
(in thousands)
Life
(years)
Gross
Accumulated
Amortization
at
September 30,
2004
Accumulated
Amortization
at
September
30, 2005
Balance at
September 30,
2004
Balance at
September 30,
2005
Amortizable:
License
agreement
Trade name
Non-amortizable
goodwill
Total
5
5
$ 120
130
250
$ 72
78
150
7,576
$ 7,826
-
$ 150
$ 48
52
100
7,576
$ 7,676
$ 96
104
200
-
$ 200
$ 24
26
50
7,576
$ 7,626
10. Quarterly Financial Data (unaudited)
The following table sets forth selected quarterly financial and stock price information for the years ended
September 30, 2005 and 2004. The operating results are not necessarily indicative of results for any future period.
(in thousands except
per share data)
Revenues
Gross margin
Loss from
continuing
operations
Net loss
Basic and diluted net
loss per share
Quarterly Financial Data
Q4-’05
Q3-’05
Q2-’05
Q1-’05
Q4-’04
Q3-’04
Q2-’04
Q1-’04
$ 2,510
1,737
$ 2,175
1,399
$ 2,066 $ 1,591 $ 1,419
858
1,055
1,397
$ 1,154
711
$ 941
510
$ 899
575
(820)
(763)
(1,124)
(1,065)
(966)
(941)
(1,446)
(1,400)
(1,437)
(1,419)
(1,623)
(1,598)
(1,325)
(1,291)
(1,222)
(1,068)
$ (0.02)
$ (0.03)
$ (0.03)
$ (0.05) $ (0.05)
$ (0.05)
$ (0.04)
$ (0.04)
ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE
Not applicable.
ITEM 9A.
CONTROLS AND PROCEDURES
Disclosure Controls and Procedures
Based on evaluations as of the end of the period covered by this report, our principal executive officer and
principal financial officer, with the participation of our management team, have concluded that our disclosure
controls and procedures (as defined in Rules 13a-15(e), and 15d-15(e) under the Securities Exchange Act) were
effective.
43
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
Changes in Internal Control Over Financial Reporting
During the period covered by this report, we have not made any change to our internal control over financial
reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial
reporting.
ITEM 9B.
OTHER INFORMATION
None.
PART III
ITEM 10.
DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
The information required by Item 10 of Form 10-K with respect to directors and executive officers is
incorporated herein by reference to the information contained in the section entitled “Proposal One: Election of
Directors” and “Executive Officers of Sonic”, respectively, in the Company’s definitive Proxy Statement to be filed
with the Securities and Exchange Commission in connection with the solicitation of proxies for the Company’s 2005
Annual Meeting of Stockholders, which will be filed no later than January 28, 2006 (the “Proxy Statement”).
Item 405 of Regulation S-K calls for disclosure of any known late filings or failure by an insider to file a report
required by Section 16(a) of the Securities Act. This information is contained in the Section entitled “Section 16(a)
Beneficial Ownership Reporting Compliance” in the Proxy Statement and is incorporated herein by reference.
Item 401 of Regulation S-K calls for disclosure of whether or not the Company has a financial expert serving
on the audit committee of its Board of Directors, and if so who that individual is. This information is contained in
the Section entitled “Meetings and Committees of Directors” in the Proxy Statement and is incorporated herein by
reference.
Sonic Foundry has adopted a code of ethics that applies to all officers and employees, including Sonic
Foundry’s principal executive officer, its principal financial officer, and persons performing similar functions. This
code of ethics is available, without charge, to any investor who requests it. Request should be addressed in writing
to Mr. Kenneth A. Minor, Corporate Secretary, 222 West Washington Avenue, Suite 775, Madison, Wisconsin
53703.
ITEM 11.
EXECUTIVE COMPENSATION
The information required by Item 11 of Form 10-K is incorporated herein by reference to the information
contained in the sections entitled “Directors Compensation”, “Executive Compensation and Related Information”
and “Compensation Committee Interlocks and Insider Participation” in the Proxy Statement.
ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS
The information required by Item 12 of Form 10-K is incorporated herein by reference to the information
contained in the sections entitled “Security Ownership of Certain Beneficial Owners and Management” in the Proxy
Statement.
44
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
The information required by Item 13 of Form 10-K is incorporated herein by reference to the information
contained in the section entitled “Certain Transactions” in the Proxy Statement.
ITEM 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information required by Item 14 of Form 10-K is incorporated herein by reference to the information
contained in the section entitled “Ratification of Appointment of Independent Auditors – Fiscal 2004 and 2005
Audit Fee Summary” in the Proxy Statement.
45
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2005
(this page intentionally left blank)
46
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