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Sonic Foundry Inc.
Annual Report 2005

SOFO · NASDAQ Technology
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Employees 51-200
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FY2005 Annual Report · Sonic Foundry Inc.
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Founded in 1991, Sonic Foundry (NASDAQ: SOFO) is 

a  technology  leader  in  the  emerging  rich  media 

communications marketplace, providing enterprise 

solutions  and  services  that  link  an  information 

driven world. We’re changing the way organizations 

communicate via the web and how people around 

the globe receive vital information needed for work, 

professional  advancement,  safety  and  education.

www.sonicfoundry.com | 1.877.783.7987

2005 annual report

Your knowledge is power. Seize it.

How  much  would  your  organization’s  effectiveness  improve  if  you  could  easily 

process, transfer and reuse the important knowledge that is developed every day?  

We make the right tools for communicating and preserving the most vital asset you 

have - organizational know-how. 

Our integrated webcasting and web presentation solutions are trusted by Fortune 

500  companies,  education  institutions  and  government  agencies  for  a  variety  of 

critical communication needs.

Our technology at work.

Thousands  of  hours  of  information  are  captured  every  day  with  Sonic  Foundry’s 

technology. Mediasite.com provides a glimpse into this world by linking all the public 

presentations available on the Internet from the wide variety of organizations that are 

mediasiting their knowledge. Explore the world of Mediasite at www.mediasite.com.

Chairman’s Letter 

The need to communicate  hasn’t  changed  much  over  the 
  What  has  changed  are  the  economics  of 
last  100  years. 
communication  and  the  ready  availability  of  the  technology  to  do 
so.  More people than ever are discovering and taking advantage of 
new  ways  to  be  seen  and  heard.    Whether  it’s  a  two  person 
conversation, a blog or a webcast to thousands, the key elements of 
a message have tended to stay the same, but the techniques and the 
distribution methods continue to evolve.  Today’s systems allow for 
a  tighter  message  to  be  delivered  to  more  specific  audience 
segments.  The sea change we are witnessing today is a fundamental 
shift from mainstream media, network television, radio, newspapers, 
magazines  and  film  to  a  communications  world  that  is  driven  by 
better defined audience reach. 

This  significant  shift  fundamentally  defines  Sonic  Foundry, 
the company you have invested in, and continually impacts what we 
offer  to  the  market.    Today’s  opportunity  is  called  rich  media 
communications and it’s where we have positioned the company for 
what  we  feel  will  be  a  long  term  growth  trend  that  continues  to 
change the way individuals and organizations communicate.   

Over the last 3 years, we evangelized our Mediasite product line as a new form of communication technology 
geared specifically to information providers.  We’ve found that whether it’s the professor, CEO, reporter, health care 
provider,  product  manager,  lawyer  or  engineer,  they  all  have  one  thing  in  common:  a  fundamental  need  to  share 
knowledge and information with those that seek it.  What makes us unique is our ability to borrow the early ideas of 
television, telephony and audio/video production and meld them into an entirely new form of communication that is 
changing the way people deliver their message. 

“This is still just the beginning of what we 
expect will turn into thousands of devices 
capturing and transmitting information for 
millions of hours of content, all accessible 
on a distributed network basis.” 

transmitter. 

  The  Mediasite  platform 

2005  marked  further  developments 

that  firmly 
established  Mediasite  as  a  platform.    The  advances  we’ve 
made  are  not  unlike  the  development  of  the  first  radio  or 
television 
is  a 
prerequisite  to  allowing  the  rich  media  communications 
process  to  begin.    And  similar  to  the  radio  and  television 
market,  we  are  now  seeing  the  “sets”  evolve  economically 
in  a  wide  variety  of  devices,  namely  PCs,  tablets,  PDAs, 
this  new 
cellphones,  etc. 
communication  medium  is  increasing  and  viewership  is 
rising, not unlike the dawn of radio and television.  

recognition  of 

  Thus, 

And similar to the rise in viewership, we will also see a spread of “networks” like we’ve never seen before.  
In 2005 we introduced a new search portal, Mediasite.com, a website that aggregates public presentations created 
with  Mediasite  systems  in  one  location,  allowing  users  to  search  specific  content  with  a  simple  search  phrase.  
Through  our  advanced  R&D  group,  we  incorporated  unique  ways  in  which  data  can  be  indexed  and  therefore 
searched.  Users are now able to drill down into very deep and technical subject matter that is difficult to find, even 
through the use of traditional search engines like Google, Yahoo or MSN.  

Through the power of the Mediasite platform, we have an opportunity to create thousands of networks who 
provide their own customized content delivered to their very specific audience clusters.  We are now offering the 
elements of Mediasite.com and the server technology that brings it all together to organizations designed to transmit 
communications and have relevant audience reach. 

 
 
 
 
 
 
 
 
 
Three years ago we were proud of signing our first five customers.  Today they number over 400.  In early 
2003, we documented the capture of a few dozen rich media presentations.  Today, there are thousands of hours of 
Mediasite content created for both public and private consumption.  This is still just the beginning of what we expect 
will  turn  into  thousands  of  devices  capturing  and  transmitting  information  for  millions  of  hours  of  content,  all 
accessible on a distributed network basis. 

And this is precisely why we have entered the most exciting time of our market development process.  The 
horseless carriage is now an automobile, it’s moved from the machine shop and into full blown factory production.  
And now our market is appreciating the power of the technology we have unleashed.   

Market patience is one of the key advantages that we’ve been able to maintain.   Over the years, we’ve ridden 
out the various market ups and downs and are now at the beginning stages of market acceptance and maturation for 
yet another technology wave.  Through it all, we’ve maintained a market lead in concept and development and are 
now well positioned to take advantage of the anticipated market growth.  As shareholders, I’m delighted you have 
entrusted us with building this dream and continuing the ride. 

Rimas P. Buinevicius 
Chairman and Chief Executive Officer 
Madison, WI 
February 2006 

 
 
 
 
 
 
 
 
SONIC FOUNDRY, INC. 
222 West Washington Avenue  
Madison, Wisconsin 53703 

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS 
To Be Held March 15, 2006 

The Annual Meeting of Stockholders of SONIC FOUNDRY, INC., a Maryland corporation (“Sonic”) will be 
held at the Monona Terrace Community and Convention Center, One John Nolen Drive, Madison, Wisconsin 53703 on 
March 15, 2006 at 9:00 a.m. local time, for the following purposes: 

1. 

2. 

To elect one director to hold office for a term of five years, and until his successor is duly elected and qualified. 

To  ratify  the  appointment  of  Grant  Thornton  LLP  as  our  independent  auditors  for  the  fiscal  year  ending 
September 30, 2006. 

3. 

To transact such other business as may properly come before the meeting or any adjournments thereof. 

All the above matters are more fully described in the accompanying Proxy Statement.   

Only holders of record of Common Stock at the close of business on January 17, 2006 are entitled to notice of, 

and to vote at, this meeting or any adjournment or adjournments thereof. 

Please complete and return the enclosed proxy in the envelope provided or follow the instructions on the proxy 
card to authorize a proxy by telephone or over the Internet, whether or not you intend to be present at the meeting in 
person. 

By Order of the Board of Directors, 

Kenneth A. Minor 
Secretary 

Madison, Wisconsin 
January 23, 2006 

  ───────────────────────────────────── 

If you cannot personally attend the meeting, it is earnestly requested that you promptly indicate your vote on 
the  issues  included  on  the  enclosed  proxy  and  date,  sign  and  mail  it  in  the  enclosed  self-addressed  envelope, 
which  requires  no  postage  if  mailed  in  the  United  States  or,  follow  the  instructions  on  the  proxy  card  to 
authorize a proxy by telephone or over the Internet.  Doing so will save us the expense of further mailings.  If 
you sign and return your proxy card without marking choices, your shares will be voted in accordance with the 
recommendations of the Board of Directors.  

───────────────────────────────────── 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(This page intentionally left blank.)

SONIC FOUNDRY, INC. 
222 W. Washington Avenue 
Madison, Wisconsin 53703 

PROXY STATEMENT 

January 23, 2006 

The Board of Directors of Sonic Foundry, Inc., a Maryland corporation (“Sonic”), hereby solicits the enclosed 
proxy.  Unless instructed to the contrary on the proxy, it is the intention of the persons named in the proxy to vote 
the proxies:  

FOR the election of Frederick H. Kopko, Jr. as Director for term expiring in 2011; and  

FOR the ratification of the appointment of Grant Thornton LLP as independent auditors of Sonic for the fiscal 
year ending September 30, 2006.   

In the event that the nominee for director becomes unavailable to serve, which management does not anticipate, 
the persons named in the proxy reserve full discretion to vote for any other person who may be nominated.  Proxies 
may  also  be  authorized  by  telephone  or  over  the  Internet  by  following  the  instructions  on  the  proxy  card.  Any 
stockholder  giving  a  proxy  may  revoke  the  same  at  any  time  prior  to  the  voting  of  such  proxy.    This  Proxy 
Statement and the accompanying proxy are being mailed on or about February 8, 2006.   

Each stockholder will be entitled to one vote for each share of Common Stock standing in his or her name on 
our books at the close of business on January 17, 2006 (the “Record Date”).  On that date, we had outstanding and 
entitled to vote 31,616,577 shares of Common Stock. 

QUORUM; VOTES REQUIRED  

As of the Record Date, there were 31,616,577 shares of Common Stock outstanding and entitled to vote. Each 
share of outstanding Common Stock entitles the holder thereof to one vote.  Votes cast by proxy or in person at the 
Annual Meeting will be tabulated by the inspector of elections appointed for the Annual Meeting and will determine 
whether or not a quorum is present.  Where, as to any matter submitted to the stockholders for a vote, proxies are 
marked as abstentions (or stockholders appear in person but abstain from voting), such abstentions will be treated as 
shares that are present and entitled to vote for purposes of determining the presence of a quorum but as unvoted for 
purposes of determining the approval of any matter submitted to the stockholders for a vote.  If a broker indicates on 
the proxy that it does not have discretionary authority as to certain shares to vote on a particular matter and has not 
received  instructions  from  the  beneficial  owner,  which  is  known  as  a  broker  non-vote,  those  shares  will  not  be 
considered  as  present  and  entitled  to  vote  with  respect  to  that  matter;  however,  such  shares  will  be  considered 
present  for  purposes  of  a  quorum. A majority of the shares of Common Stock issued, outstanding and entitled to 
vote  at  the  Annual  Meeting,  present  in  person  or  represented  by  proxy,  shall  constitute  a  quorum  at  the  Annual 
Meeting. 

The election of the Directors requires a plurality of the votes present and entitled to vote.  The approval of each 

other proposal requires the affirmative vote of the holders of a majority of the votes cast at the Annual Meeting. 

DATE, TIME AND PLACE OF ANNUAL MEETING 

The  Annual  Meeting  will  be  held  on  March  15,  2006  at  9:00  a.m.  (Central  time)  at  the  Monona  Terrace 

Community and Convention Center, One John Nolen Drive, Madison, Wisconsin 53703. 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RECORD DATE; STOCKHOLDERS ENTITLED TO VOTE 

Only holders of issued and outstanding shares of Sonic's common stock as of the close of business on January 
17, 2006 are entitled to notice of and to vote at the Annual Meeting, including any adjournment or postponement 
thereof.  As of that date, there were 31,616,577 shares of Sonic's common stock outstanding, held by approximately 
8,800 shareholders, of which approximately 8,300 were held in "street name".  The presence, in person or by proxy, 
at the Annual Meeting of the holders of a majority of the outstanding shares of our common stock is necessary to 
constitute a quorum at the Annual Meeting. 

PROPOSAL ONE: ELECTION OF DIRECTOR 

Our Amended and Restated Articles of Incorporation and Bylaws provide that the Board of Directors shall be 
divided into five classes, with each class having a five-year term.  Directors are assigned to each class in accordance 
with a resolution or resolutions adopted by the Board of Directors, each class consisting, as nearly as possible, of one-
fifth  the  total  number  of  directors.    Vacancies  on  the  Board  of  Directors  resulting  from  death,  resignation, 
disqualification, removal or other causes may be filled by either the affirmative vote of the holders of a majority of the 
then-outstanding shares or by the affirmative vote of a majority of the remaining directors then in office, even if less 
than a quorum of the Board of the Directors.  Newly created directorships resulting from any increase in the number of 
directors may, unless the Board of Directors determines otherwise, be filled only by the affirmative vote of the directors 
then in office, even if less than a quorum of the Board of Directors.  A director elected by the Board of Directors to fill 
a vacancy (including a vacancy created by an increase in the number of directors) shall serve for the remainder of the 
full  term  of  the  class  of  directors  in  which  the  vacancy  occurred  and  until  such  director’s  successor  is  elected  and 
qualified. 

Our Amended and Restated Articles of Incorporation provide that the number of directors, which shall constitute 
the whole Board of Directors, shall be fixed exclusively by one or more resolutions adopted from time to time by the 
Board  of  Directors.    Our  currently  authorized  number  of  directors  is  seven.    The  seat  on  the  Board  of  Directors, 
currently held by Frederick H. Kopko, Jr., is designated a Class III Board seat, with a term expiring as of the Annual 
Meeting.  Mr. Kopko will stand for re-election at this Annual Meeting. 

Mr. Kopko is currently a Board member of Sonic who was previously elected by the stockholders.  If elected at 
the  Annual  Meeting,  Mr.  Kopko  would  serve  until  the  2011  Annual  Meeting  and  until  his  successor  is  elected  and 
qualified or until his earlier death, resignation or removal. 

Nominee for Director for a Five-Year term expiring on the 2011 Annual Meeting 

Frederick H. Kopko, Jr.  

Mr. Kopko, age 50, has been our Secretary from April 1997 to February 2001 and has been a Director since 
December 1995. Mr. Kopko is a partner of the law firm of McBreen & Kopko, Chicago, Illinois, and has been a partner 
of that firm since January 1990. He has been a Director of Mercury Air Group, Inc. since 1992. Mr. Kopko received a 
B.A. degree in economics from the University of Connecticut, a J.D. degree from the University of Notre Dame Law 
School, and an M.B.A. degree from the University of Chicago. 

The election of a Director requires the approval of a plurality of the votes cast by holders of the shares of Sonic's 
common stock.  Any shares not voted, whether by broker non-vote or otherwise, will have no impact on the outcome of 
the election.  

The  Board  of  Directors  unanimously  recommends  a  vote  FOR  the  election  of  Mr.  Kopko  as  Class  III 

Director. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS CONTINUING IN OFFICE 

Rimas P. Buinevicius  

Term Expires 2007 

Mr.  Buinevicius,  age  43,  has  been  our  Chairman  of  the  Board  since  October  1997  and  Chief  Executive 
Officer since January 1997. In addition to his organizational duties, Mr. Buinevicius is a recognized figure in the 
rich media industry focused on the convergence of technology, digital media and entertainment.   Mr. Buinevicius 
joined Sonic in 1994 as General Manager and Director of Marketing. Prior to joining Sonic, Mr. Buinevicius spent 
the majority of his professional career in the fields of biomedical and industrial control research and development.  
Mr.  Buinevicius  earned  an  M.B.A.  degree  from  the  University  of  Chicago;  a  Master's  degree  in  Electrical 
Engineering  from  the  University  of  Wisconsin,  Madison;  a  Bachelor's  degree  in  Electrical  Engineering  from  the 
Illinois Institute of Technology, Chicago; and is a recipient of Ernst and Young’s Entrepreneur of the Year award. 

Monty R. Schmidt   

Term Expires in 2008 

Mr.  Schmidt,  age  41,  has  been  our  Chief  Technology  Officer  since  July  2003  and  served  as  President  from 
March 1994 to July 2003 and as a Director since February 1994. Throughout his tenure at Sonic Foundry, Mr. Schmidt 
has  spearheaded  a  variety  of  engineering  and  strategic  initiatives  that  have  helped  grow  Sonic  from  the  one  person 
startup he founded in 1991.   In addition to acting as an industry liaison, Mr. Schmidt is responsible for managing and 
facilitating  technology  development  and  utilization.    Prior  to  joining  Sonic,  Mr.  Schmidt  served  in  software  and 
hardware engineering capacities for companies in the medical and food service equipment industries.  Mr. Schmidt has 
a B.S. degree in Electrical Engineering from the University of Wisconsin, Madison.  

Gary R. Weis  

Term Expires in 2008 

Mr.  Weis,  age  58,  has  been  a  Director  of  Sonic  since  February  2004  and  was  President,  Chief  Executive 
Officer  and  a  Director  of  Cometa  Networks,  a  wireless  broadband  Internet  access  company  from  March  2003  to 
April 2004. From May 1999 to February 2003 he was Senior Vice President of Global Services at AT&T where he 
was  responsible  for  one  of  the  world's  largest  data  and  IP  networks,  serving  more  than  30,000  businesses  and 
providing Internet access to more than one million individuals worldwide. While at AT&T, Mr. Weis also was CEO 
of  Concert,  a  joint  venture  between  AT&T  and  British  Telecom.  Previously,  from  January  1995  to  May  1999  he 
was General Manager of IBM Global Services, Network Services. Mr. Weis served as a Director from March 2001 
to  February  2003  of  AT&T  Latin  America,  a  facilities-based  provider  of  telecom  services  in  Brazil,  Argentina, 
Chile, Peru and Columbia. Mr. Weis earned BS and MS degrees in Applied Mathematics and Computer Science at 
the University of Illinois, Chicago.   

David C. Kleinman 

Term Expires in 2009 

Mr.  Kleinman,  age  70,  has  been  a  Director  of  Sonic  since  December  1997  and  has  taught  at  the  Graduate 
School  of  Business  at  the  University  of  Chicago  since  1971,  where  he  is  now  Adjunct  Professor  of  Strategic 
Management. Mr. Kleinman has been a Director (trustee) of the Acorn Funds since 1972 (of which he is also Chair 
of the Audit Committee, Chair of the Committee on Investment Performance and a member of the Committee on the 
Investment  Advisory  Agreement);  a  Director  since  1984  of  the  Irex  Corporation,  a  contractor  and  distributor  of 
insulation materials (where he is Lead Director of the Board of Directors);  and  a Director since 1993 of Plymouth 
Tube  Company,  a  manufacturer  of  metal  tubing  and  metal  extrusions  (where  he serves on the Audit Committee).  
He is currently a member of the Advisory Board of DSC Logistics, a logistics management and warehousing firm.  
From  May  1997  to  February  2004,  Mr.  Kleinman  served  as  a  Director  of  AT&T  Latin  America  and  predecessor 
companies, a facilities-based provider of telecom services in Brazil, Argentina, Chile, Peru and Columbia (where he 
was chair of the Audit Committee and a member of the Compensation Committee).  From 1994 to 2005, he was a 
director of Wisconsin Paper and Products Company, a jobber of paper and paper products. From 1964 to 1971, Mr. 
Kleinman was a member of the finance staff of the Ford Motor Company.   

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Paul S. Peercy  

Term Expires in 2009 

Mr. Peercy, age 65, has been a Director of Sonic since February 2004. Since September 1999, Mr. Peercy has 
served as dean of the University of Wisconsin-Madison College of Engineering. Since 2001 Mr. Peercy has been a 
member  of  the  National  Academy  of  Engineering.  In  2000,  then-Wisconsin  Governor  Tommy  Thompson  named 
Mr. Peercy to the Wisconsin Technology and Entrepreneurship Council. From August 1995 to September 1999, Mr. 
Peercy served as president of SEMI/SEMATECH, an Austin, Texas-based non-profit consortium of more than 160 
of  the  nation’s  suppliers  to  the  semiconductor  industry.  Prior  to  that  position  he  was  director  of Microelectronics 
and Photonics at Sandia National Laboratories in Albuquerque, New Mexico. He is the author or co-author of more 
than 175 technical papers and the recipient of two patents. Mr. Peercy received a BA degree in Physics from Berea 
College and MS and PhD degrees in Physics from the University of Wisconsin - Madison.  

Arnold B. Pollard    

Term Expires in 2010 

Mr. Pollard, age 63, has been a Director of Sonic since December 1997.  From 1993 until January 2002, he 
was  the  President  and  Chief  Executive  Officer  of  Chief  Executive  Group,  which  published  "Chief  Executive" 
magazine.  For  over  25  years,  he  has  been  President  of  Decision  Associates,  a  management  consulting  firm 
specializing  in  organizational  strategy  and  structure.  Mr.  Pollard  has  served  as  a  Director  of  Firebrand  Financial 
Group, an investment banking, brokerage, and asset management firm, since 1996, as a Director and a member of 
the  compensation  committee  of  Delta  Financial  Corporation,  a  public  company  engaged  in  the  business  of  home 
mortgage  lending,  since  2005  as  a  Director  of  Sentigen  Holding  Corp,  a  public  company  engaged  in  the 
biotechnology industry and since 1996 as a Director of the International Management Education Foundation, a non-
profit  educational  organization.  He  also  serves  on  the  advisory  board  of  PeopleTrends.  From  1989  to  1991,  Mr. 
Pollard served as Chairman and Chief Executive Officer of Biopool International, a biodiagnostic public company 
focusing on blood related testing; and previously served on the boards of Lillian Vernon Corp. and DEBE Systems 
Corp. From 1970 to 1973, Mr. Pollard served as adjunct professor at the Columbia Graduate School of Business. 
Mr.  Pollard  graduated  from  Cornell  University  (Tau  Beta  Pi),  and  holds  a  doctorate  in  Engineering-Economics 
Systems from Stanford University.  

MEETINGS AND COMMITTEES OF DIRECTORS 

The Board of Directors met four times during the fiscal year ended September 30, 2005 (“Fiscal 2005”).  The 
Board  of  Directors  has  reviewed  the  independence  of  each  director  under  the  listing  standards  of  the  National 
Association of Securities Dealers.  Based upon its review, the Board has determined that, of the seven directors who, if 
elected, will serve on the Board after the annual stockholders meeting, Messrs. Kleinman, Peercy, Weis and Pollard are 
“independent” as defined under Nasdaq listing standards. 

The  Board  of  Directors  has  four  standing  committees,  the  Audit  Committee,  the  Executive  Compensation 

Committee, the Nominating Committee and the Strategy Committee.   

Sonic  has  a  standing  audit  committee  established  in  accordance  with  Section 3(a)(58)(A)  of  the  Securities 
Exchange Act of 1934, as amended (the “Exchange Act”). Messrs. Kleinman (chair), Weis and Peercy serve on the 
Audit  Committee.    Sonic’s  Board  of  Directors  has  determined  that  all  members  of  Sonic’s  Audit  Committee  are 
“independent”  as  that  term  is  used  in  Item  7(d)(3)(iv)  of  Schedule  14A  under  the  Exchange  Act  and  as  defined 
under  Nasdaq  listing  standards.    The  Audit  Committee  provides  assistance  to  the  Board  in  fulfilling  its  oversight 
responsibility including: (i) internal and external financial reporting, (ii) risks and controls related to financial reporting, 
and  (iii)  the  internal  and  external  audit  process.    The  Audit  Committee  is  also  responsible  for  recommending  to  the 
Board the selection of our independent public accountants and for reviewing all related party transactions.  The Audit 
Committee met six times in Fiscal 2005.  A copy of the charter of the Audit Committee is available on Sonic’s website. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic's Board of Directors has determined that, due to his affiliation with the Graduate School of Business at the 
University  of  Chicago,  and  due  to  his  serving  as  a  director  on  numerous  company  boards,  along  with  his  other 
academic  and  business  credentials,  Mr.  Kleinman  has  the  requisite  experience  and  applicable  background  to  meet 
Nasdaq standards requiring financial sophistication of at least one member of the audit committee.  Sonic's Board of 
Directors  has  also  determined  that  neither  Mr.  Kleinman  nor  any  other  member  of  the  Audit  Committee  is  an  audit 
committee  financial  expert  as  defined  by  applicable  SEC  regulations.    Sonic  may  choose  to  recruit  one  or  more 
directors  that  satisfy  the  current  requirements  for  an  audit  committee  financial  expert;  however,  Sonic  has  not  yet 
identified  an  individual  satisfying  those  criteria  as  well  as  other  criteria  that  Sonic  believes  are  important  for  an 
individual to make a meaningful contribution to the deliberations of the Board of Directors as a whole.  There can be no 
assurance when, or if, Sonic will identify such an individual in the foreseeable future. 

The Executive Compensation Committee consists of Messrs. Kleinman (chair), Pollard and Peercy.  The Board 
of Directors has determined that all of the members are “independent” as defined under Nasdaq listing standards. The 
Executive Compensation Committee makes recommendations to the Board with respect to salaries of employees, the 
amount and allocation of any incentive bonuses among the employees, and the amount and terms of stock options to be 
granted to executive officers.  The Committee is also responsible for establishing objective, as well as subjective goals 
and certifying such goals as having been met.  The Executive Compensation Committee met three times in Fiscal 2005. 
 A copy of the charter of the Executive Compensation Committee is available on Sonic’s website. 

The  Nominating  Committee  consists  of  Messrs.  Pollard  (chair)  and  Kleinman.    The  Board  of  Directors  has 
determined that all of the members are “independent” as defined under Nasdaq listing standards.  The purpose of the 
Nominating  Committee  is  to  evaluate  and  recommend  candidates  for  election  as  directors,  make  recommendations 
concerning the size and composition of the Board of Directors, develop specific criteria for director independence, and 
assess the effectiveness of the Board of Directors.  Our Board of Directors has adopted a charter for the Nominating 
Committee, which is available on Sonic’s website.  The Nominating Committee will review all candidates in the same 
manner  regardless  of  the  source  of  the  recommendation.    Shareholder  recommendations  of  candidates  for  Board 
membership  will  be  considered  when  submitted  with  sufficient  detail  including  the  candidate’s  name,  principal 
occupation  during  the  past  5  years,  listing  of  directorships,  a  statement  that  such  nominee  has  consented  to  the 
submission of the nomination, amount of common stock of Sonic held by the nominee and qualification addressed to: 

Corporate Secretary 
Sonic Foundry, Inc. 
222 W. Washington Ave., Suite 775 
Madison, WI 53703 

The Strategy Committee consists of Messrs. Pollard (chair), Buinevicius and Schmidt.  The Strategy Committee 
meets regularly with senior management, an outside advisory board and other industry experts in order to develop and 
refine  Sonic’s  business  strategy.    The  Strategy  Committee  met  in  person  eight  times  and  held  numerous  telephonic 
meetings  in  fiscal  2005.    Immediately  following  the  2006  Annual  Meeting,  the  Strategy  Committee  will  consist  of 
Messrs. Pollard (chair) and Buinevicius. 

Each  member  of  the  Board  attended  at  least  75%  of  the  aggregate  of  the  meetings  of  the  Board  and  of  the 
Committees  on  which  he  served  and  held  during  the  period  for  which  he  was  a  Board  or  Committee  member, 
respectively.  Directors are expected to attend the Annual Meeting of Stockholders, and all directors attended the 2005 
Annual Meeting. 

DIRECTORS COMPENSATION 

Our directors, who are not also our full-time employees, receive a fee of $1,500 for attendance at each meeting 
of the Board of Directors and $850 per committee meeting attended, other than the chair of our Audit committee, Mr. 
Kleinman, who receives $2,000 per Audit Committee meeting attended. In addition, the chair of our strategy committee 

5 

 
 
 
 
 
 
 
 
 
receives  compensation  of  $5,000  per  month  totaling  $60,000  in  2005  for  his  role  in  managing  the  activities  of  the 
strategy  committee.    The  cash  compensation  paid  to  the  five  non-  employee  directors  combined  in  Fiscal  2005  was 
$119,650. When traveling from out-of-town, the members of the Board of Directors are also eligible for reimbursement 
for  their  travel  expenses  incurred  in  connection  with  attendance  at  Board  meetings  and  Board  Committee  meetings.  
Directors who are also employees do not receive any compensation for their participation in Board or Board Committee 
meetings. 

Pursuant  to  the  Non-Employee  Directors'  Stock  Option  Plan,  we  grant  to  each  non-employee  director  who  is 
reelected  or  who  is  continuing  as  a  member  of  the  Board  of  Directors  at  each  annual  stockholders  meeting  a  stock 
option to purchase 20,000 shares of Common Stock. Further, the chair of our Audit Committee receives an additional 
stock option grant to purchase 5,000 shares of Common Stock per year pursuant to Sonic’s Non Qualified Stock Option 
Plan.    The  exercise  price  of  each  stock  option  is  equal  to  the  market  price  of  Common  Stock  on  the  date  the  stock 
option is granted. Stock options issued under the Non-Employee Directors' Stock Option Plan generally will vest fully 
on the first anniversary of the date of grant and expire after ten years. An aggregate of 900,000 shares are reserved for 
issuance  under  the  Non-Employee  Directors'  Stock  Option  Plan.    In  addition,  Mr.  Pollard  was  granted  an  option  to 
purchase 76,000 shares of Common Stock under Sonic’s Non Qualified Stock Option Plan and cash compensation of 
$30,000 in February 2005 and was granted an option to purchase 94,000 shares of Common Stock under Sonic’s Non 
Qualified  Stock  Option  Plan  in  December  2005  and  cash  compensation  of  $55,000  in  January  2006  for  business 
advisory services.  

If any change is made in the stock subject to the Non-Employee Directors Stock Option Plan, or subject to any 
option granted thereunder, the Non-Employee Directors Stock Option Plan and options outstanding thereunder will be 
appropriately adjusted as to the type(s), number of securities and price per share of stock subject to such outstanding 
options. 

The  options  and  warrants  set  forth  above  have  an  exercise  price  equal  to  the  fair  market  value  of  the 

underlying common stock on the date of grant.  The term of all such options is ten years. 

PROPOSAL TWO: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS  

The  Board  of  Directors,  upon  the  recommendation  of  the  Audit  Committee,  has  appointed  the  firm  of  Grant 
Thornton LLP (“GT”) as independent auditors to audit our financial statements for the year ending September 30, 2006, 
and has further directed that management submit the selection of independent public accountants for certification by the 
stockholders at the annual meeting. GT was appointed our independent public accountants and Ernst & Young LLP 
(“EY”) was dismissed in July 2004 upon approval of the Audit Committee on July 9, 2004.  Representatives of GT are 
expected to be present at the annual meeting to respond to stockholders' questions and to have the opportunity to make 
any statements they consider appropriate. 

Stockholder  ratification  of  the  selection  of  GT  as  our  independent  auditors  is  not  required  by  our  Bylaws  or 
otherwise.  However, the Board is submitting the selection of GT to the stockholders for ratification as a matter of good 
corporate practice.  If the stockholders fail to ratify the selection, the Board and the Audit Committee will reconsider 
whether  or  not  to  retain  that  firm.    Even  if  the  selection  is  ratified,  the  Board  and  the  Audit  Committee  in  their 
discretion may direct the appointment of a different independent accounting firm at any time during the year if they 
determine that such a change would be in the best interests of Sonic and its stockholders. 

The ratification of the appointment of GT as independent public accountants requires the approval of a majority 
of  the  votes  cast  by  holders  of  our  shares.    Shares  may  be  voted  for  or  withheld  from  this  matter.  Shares  that  are 
withheld and broker non-votes will have no effect on this matter because ratification of the appointment of GT requires 
a majority of the shares cast. 

6 

 
 
 
 
 
 
 
 
 
 
Recommendation of Board of Directors 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A  VOTE  FOR  PROPOSAL  2 

RATIFYING THE APPOINTMENT OF GT AS INDEPENDENT AUDITORS FOR SONIC.   

Relations with Independent Auditors 

GT has served as our independent public accountants since its appointment in July 2004.  As stated in Proposal 

2, the Board has selected GT to serve as our independent auditors for the fiscal year ending September 30, 2006.   

Audit services performed by GT for fiscal years 2005 and 2004 consisted of the examination of our financial 
statements, review of quarter fiscal results, and services related to filings with the Securities and Exchange Commission 
(SEC).    Audit  services  performed  by  EY  for  fiscal  2004  consisted  of  the  review  of  our  first  two  fiscal  quarters  and 
services related to filings with the SEC.  We also retained GT and EY to perform certain other tax and consultative 
services.  All fees paid to GT were reviewed, considered for independence and upon determination that such payments 
were  compatible  with  maintaining  such  auditors’  independence,  approved  by  Sonic’s  audit  committee  prior  to 
performance.  

Fiscal Years 2005 and 2004 Audit Firm Fee Summary 

During fiscal years 2005 and 2004, we retained EY and GT to provide services in the following categories and 

amounts: 

GT 
Audit Fees 
Audit Related 
Tax Fees 
Other Fees 

EY 
Audit Fees 
Audit Related 
Tax Fees 
Other Fees 

Years Ended September 30, 
2004 
2005 

$     94,397 
10,950 
20,637 
─ 

6,115 
─ 
─ 
1,500 

$   78,625 
10,300 
620 
─ 

49,810 
─ 
39,120 
1,500 

All of the services described above were approved by Sonic’s audit committee and prior to performance. The 
Audit Committee may, in its discretion, delegate to one or more of its members the authority to pre-approve any audit 
or non-audit services to be performed by the independent auditors, provided that any such approvals are presented to 
the Audit Committee at its next scheduled meeting.  The audit committee has determined that the payments made to its 
independent accountants for these services are compatible with maintaining such auditors’ independence.  

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF THE AUDIT COMMITTEE 1 

The  Audit  Committee's  role  includes  the  oversight  of  our  financial,  accounting  and  reporting  processes,  our 
system of internal accounting and financial controls and our compliance with related legal and regulatory requirements, 
the appointment, engagement, termination and oversight of our independent auditors, including conducting a review of 
their  independence,  reviewing  and  approving  the  planned  scope  of  our  annual  audit,  overseeing  the  independent 
auditors' audit work, reviewing and pre-approving any audit and non-audit services that may be performed by them, 
reviewing  with  management  and  our  independent  auditors  the  adequacy  of  our  internal  financial  controls,  and 
reviewing our critical accounting policies and the application of accounting principles. The Audit Committee held six 
meetings during fiscal 2005.  

Mssrs.  Kleinman,  Weis  and  Peercy  meet  the  rules  of  the  SEC  for  audit  committee  membership  and  are 
"independent"  as  that  term  is  used  in  Item  7(d)(3)(iv)  of  Schedule  14A  under  the  Exchange  Act  and  under  Nasdaq 
listing standards. In April 2004, the Board approved revisions to the Audit Committee Charter to reflect new rules and 
standards  set  forth  in  certain  SEC  regulations  as  well  as  changes  to  Nasdaq  listing  standards.  A  copy  of  the  Audit 
Committee Charter was attached as Exhibit A to the 2004 proxy statement filed on April 26, 2004, and is available on 
Sonic’s website.  

As  set  forth  in  the  Audit  Committee  Charter,  management  of  Sonic  is  responsible  for  the  preparation, 
presentation  and  integrity  of  Sonic’s  financial  statements  and  for  the  effectiveness  of  internal  control  over  financial 
reporting.    Management  and  the  accounting  department  are  responsible  for  maintaining  Sonic’s  accounting  and 
financial  reporting  principles  and  internal  controls  and  procedures  designed  to  assure  compliance  with  accounting 
standards and applicable laws and regulations.  The independent auditors are responsible for auditing Sonic’s financial 
statements and expressing an opinion as to their conformity with generally accepted accounting principles. 

We have reviewed and discussed with our independent auditors, GT, matters required to be discussed pursuant 
to  Statement  on  Auditing  Standards  No. 61  (Communications  with  Audit  Committees).  We  have  received  from  the 
auditors a formal written statement describing the relationships between the auditor and Sonic that might bear on the 
auditor's independence consistent with Independence Standards Board Standard No. 1 (Independence Discussions with 
Audit Committees). We have discussed with GT matters relating to its independence, including a review of both audit 
and non-audit fees, and considered the compatibility of non-audit services with the auditors' independence.  

The members of the Audit Committee are not full-time employees of Sonic and are not performing the functions 
of  auditors  or  accountants.    As  such,  it  is  not  the  duty  or  responsibility  of  the  Audit  Committee  or  its  members  to 
conduct  “field  work”  or  other  types  of  auditing  or  accounting  reviews  or  procedures  or  to  set  auditor  independence 
standards.  Members of the Committee necessarily rely on the information provided to them by management and the 
independent accountants.  Accordingly, the Audit Committee’s considerations and discussions referred to above do not 
assure that the audit of Sonic’s financial statements has been carried out in accordance with generally accepted auditing 
standards,  that  the  financial  statements  are  presented  in  accordance  with  generally  accepted  accounting  principles  or 
that Sonic’s auditors are in fact “independent”. 

We have reviewed and discussed with management and GT the audited financial statements. We discussed with 
GT  the  overall  scope  and  plans  of  their  audit.  We  met  with  GT,  with  and  without  management  present,  to  discuss 
results of their examination, their evaluation of Sonic’s internal controls, and the overall quality of Sonic’s financial 
reporting.  

1  The  material  in  this  report  is  not  “soliciting  material”,  is  not  deemed  filed  with  the  SEC,  and  is  not  to  be 
incorporated  by  reference  in  any  of  our  filings  under  the  Securities  Act  of  1933,  as  amended,  or  the  Securities 
Exchange Act of 1934, as amended, whether made before or after the date hereof and irrespective of any general 
incorporation language in such filing. 

8 

 
 
 
                                                 
Based on the reviews and discussions referred to above and our review of Sonic’s audited financial statements 
for fiscal 2005, we recommended to the Board that the audited financial statements be included in the Annual Report on 
Form 10-K for the fiscal year ended September 30, 2005, for filing with the SEC.  

Respectfully submitted, 

AUDIT COMMITTEE 

David C. Kleinman, Chair 
Gary R. Weis 
Paul S. Peercy  

EXECUTIVE OFFICERS OF SONIC    

Our executive officers, who are appointed by the Board of Directors, hold office for one-year terms or until their 

respective successors have been duly elected and have qualified. 

Rimas P. Buinevicius is our Chairman of the Board of Directors and Chief Executive Officer. (See " Directors 

Continuing in Office ".) 

Monty R. Schmidt is our Chief Technology Officer and a Director. (See " Directors Continuing in Office ".) 

Kenneth  A.  Minor,  age  43,  has  been  our  Chief  Financial  Officer  since  June  1997,  Assistant  Secretary  from 
December 1997 to February 2001 and Secretary since February 2001.  From September 1993 to April 1997, Mr. Minor 
was employed as Vice President and Treasurer for Fruehauf Trailer Corporation, a manufacturer and global distributor 
of truck trailers and related after market parts and service where he was responsible for financial, treasury and investor 
relations functions. Prior to 1993, Mr. Minor served in various senior accounting and financial positions for public and 
private corporations as well as the international accounting firm of Deloitte Haskins and Sells. Mr. Minor is a certified 
public accountant and has a B.B.A. degree in accounting from Western Michigan University.  

Darrin T. Coulson, age 40, has been our Senior Vice President of Worldwide Field Operations since August 
2005 and served as Regional Sales Manager from November 2004 to August 2005.  From May 2003 to November 
2004,  Mr.  Coulson  was  President  of  BxVideo,  a  rich  media  services  company  he  founded.    From  March  1994  to 
November 2001, Mr. Coulson served in various capacities for FORE Systems and its successor corporation, Marconi 
PLC,  including  Executive  Vice  President  and  General  Manager  of  Global  Services  and  President  of  the  Americas 
Enterprise Business division, a $700 million enterprise.  

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

The following table shows information known to us about the beneficial ownership of our Common Stock as of 
January 17, 2006, by each stockholder known by us to own beneficially more than 5% of our Common Stock, each of 
our  executive  officers  named  in  the  Summary  Compensation  Table  (“Named  Executive  Officers”),  each  of  our 
directors,  and  all  of our directors and executive officers as a group. Unless otherwise noted, the mailing address for 
these stockholders is 222 West Washington Avenue, Madison, Wisconsin 53703. 

Beneficial ownership is determined in accordance with the rules of the SEC, and includes voting or investment 
power  with  respect  to  shares.  Shares  of  common  stock  issuable  upon  the  exercise  of  stock  options  or  warrants 
exercisable  within  60  days  after  January  17,  2006,  which  we  refer  to  as  Presently  Exercisable  Options,  are  deemed 
outstanding for computing the percentage ownership of the person holding the options but are not deemed outstanding 
for computing the percentage ownership of any other person. Unless otherwise indicated below, to our knowledge, all 
persons named in the table have sole voting and investment power with respect to their shares of common stock, except  

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
to  the  extent  authority  is  shared  by  spouses  under  applicable  law.  The  inclusion  of  any shares in this table does not 
constitute an admission of beneficial ownership for the person named below. 

Based  on  currently  available  Schedules  13D  and  13G  filed  with  the  SEC,  we  do  not  know  of  any  beneficial 

owners of more than 5% of our Common Stock, other than listed below. 

Name of Beneficial Owner(1) 

Common Stock 
Monty R. Schmidt (3) 
CCM Master Fund(4) 

One North Wacker Drive – Suite 4725 
Chicago, IL 60606 

033 Asset Management LLC(5) 
125 High Street, Suite 1405 
Boston, MA 02110 
Rimas P. Buinevicius(6) 
Arnold B. Pollard(7) 

733 Third Avenue 
New York, NY 10017 
Frederick H. Kopko, Jr.(8) 

20 North Wacker Drive 
Chicago, IL 60606 

Kenneth A. Minor(9) 
Darrin T. Coulson(10) 
David C. Kleinman(11) 

1101 East 58th Street 
Chicago, IL 60637 

Gary R. Weis(12) 
P.O. Box 272 
Deerfield, IL 60015 

Paul S. Peercy(12) 

1415 Engineering Dr 
Madison, WI 53706 

Number of Shares of 
Class 
Beneficially Owned 

Percent 
of Class(2) 

3,309,604 

10.4% 

2,972,925 

2,425,728 
2,371,180 

482,745 

363,192 
329,670 
255,755 

185,000 

50,000 

40,400 

9.4 

7.7 
7.2 

1.5 

1.1 
1.0 
* 

* 

* 

* 

All Executive Officers and Directors as a Group (9 persons)(13) 

7,387,546 

21.6% 

* 

less than 1%  

(1)  Sonic believes that the persons named in the table above, based upon information furnished by such persons, have 

sole voting and investment power with respect to the number of shares indicated as beneficially owned by them. 

(2)  Applicable percentages are based on 31,616,577 shares outstanding, adjusted as required by rules promulgated by 

(3) 
(4) 

the Securities and Exchange Commission. 
Includes 166,468 shares subject to Presently Exercisable Options.   
Information  is  based  on  Schedule  13G/A  filed  on  February  9,  2005  by  Clint  D.  Coghill,  Coghill  Capital 
Management,  L.L.C.,  and  CCM  Master  Qualified  Fund,  Ltd.    Represents  shares  beneficially  owned  by  CCM 
Master  Fund,  Ltd.;  Coghill  Capital  Management,  L.L.C.  and  Clint  D.  Coghill.    Mr.  Coghill  is  the  managing 
member  of  Coghill  Capital  Management,  L.L.C.;  an  entity  which  serves  as  the  investment  manager  of  CCM 
Master Fund, Ltd. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(5) 

Information is based on Schedule 13G filed on February 7, 2005 by 033 Asset Management, LLC.  033 Asset 
Management,  LLC.  is  the  investment  manager  of  033  Growth  Partners  I,  L.P.,  033  Growth  Partners  II,  L.P., 
Oyster Pond Partners, L.P. and 033 Growth International Fund, Ltd..  Lawrence C. Longo is the Chief Operating 
Officer of 033 Asset Management LLC. 
(6) 
Includes 1,166,666 shares subject to Presently Exercisable Options. 
(7) 
Includes 482,745 shares subject to Presently Exercisable Options. 
(8) 
Includes 180,000 shares subject to Presently Exercisable Options. 
(9) 
Includes 315,273 shares subject to Presently Exercisable Options. 
(10)  Includes 49,570 shares subject to Presently Exercisable Options. 
(11)  Includes 185,000 shares subject to Presently Exercisable Options. 
(12)  Includes 40,000 shares subject to Presently Exercisable Options. 
(13)  Includes an aggregate of 2,625,722 Presently Exercisable Options. 

The  following  table  sets  forth  all  the  cash  compensation  paid  by  Sonic  during  the  three  fiscal  years  ended 
September  30,  2005  to  our  chief  executive  officer  and  our  other  executive  officers  who  were  serving  as  executive 
officers as of September 30, 2005. 

Annual Compensation 

Name and Principal 
Position 

Rimas P. Buinevicius 
Chief Executive Officer 

and Chairman 

Monty R. Schmidt 
Chief Technology 

Officer and Director 

Kenneth A. Minor 
Chief Financial Officer 

and Secretary 

Darrin T. Coulson(3) 
Senior Vice President – 
Field Operations 

Fiscal 
Year 
2005 
2004 
2003 

2005 
2004 
2003 

2005 
2004 
2003 

2005 
2004 
2003 

Salary 
$248,077
192,308
136,538

Bonus 
$  40,000 
─ 
250,000 

199,039
168,269
144,615

173,077
144,230
128,462

139,615 
─ 
─ 

40,000 
─ 
250,000 

40,000 
─ 
100,000 

─ 
─ 
─ 

Other 
Annual 
Compen- 
sation(1) 
$     ─ 
1,541 
 4,181 

─ 
2,404 
5,790 

4,821 
4,825 
4,484 

─ 
─ 
─ 

  Long Term 

Compensation 
Awards 
Securities 
Underlying 
Options(#) 
50,000 
─ 
─ 

50,000 
─ 
─ 

50,000 
─ 
100,000 

225,000 
─ 
─ 

All Other 
Compensation
$   ─ 
 ─ 
─ 

─ 
19,424(2) 

─ 
5,826(2) 

─ 
─ 
─ 

(1)  Consists of personal use of company vehicle included as portion of executive's taxable compensation. 
(2)  Consists  of  compensation  earned  and  deferred  pursuant  to  Sonic’s  deferred  compensation  plan,  along  with 

accrued interest. 

(3)  Mr. Coulson became an executive officer in August 2005. 

Employment Agreements 

We entered into employment agreements with Rimas P. Buinevicius and Monty R. Schmidt and renewed them 
on substantially the same terms as the prior agreements in January 2001.  The salaries of each of Messrs. Buinevicius 
and  Schmidt  are  subject  to  increase  each  year  at  the  discretion  of  the  Board  of  Directors.  Messrs.  Buinevicius  and 
Schmidt  are  also  entitled  to  incidental  benefits  of  employment  under  the  agreements.  Each  of  the  employment 
agreements provides that if (i) Sonic Foundry breaches its duty under such employment agreement, (ii) the employee's 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
status or responsibilities with Sonic Foundry has been reduced, (iii) Sonic Foundry fails to perform its obligations under 
such employment agreement, or (iv) after a Change in Control of Sonic Foundry, Sonic Foundry’s financial prospects 
have significantly declined, the employee may terminate his employment and receive all salary and bonus owed to him 
at  that  time,  prorated,  plus  three  times  the  highest  annual  salary  and  bonus  paid  to  him  in  any  of  the  three  years 
immediately  preceding  the  termination.  If  the  employee  becomes  disabled,  he  may  terminate  his  employment  and 
receive all salary owed to him at that time, prorated, plus a lump sum equal to the highest annual salary and bonus paid 
to him in any of the three years immediately preceding the termination. Pursuant to the employment agreements, each 
of Messrs. Buinevicius and Schmidt has agreed not to disclose our confidential information and not to compete against 
us during the term of his employment agreement and for a period of two years thereafter. Such non-compete clauses 
may not be enforceable, or may only be partially enforceable, in state courts of relevant jurisdictions.  

A "Change in Control" is defined in the employment agreements to mean: (i) a change in control of a nature that 
would have to be reported in our proxy statement, ; (ii) Sonic Foundry is merged or consolidated or reorganized into or 
with another corporation or other legal person and as a result of such merger, consolidation or reorganization less than 
75% of the outstanding voting securities or other capital interests of the surviving, resulting or acquiring corporation or 
other legal person are owned in the aggregate by our stockholders immediately prior to such merger, consolidation or 
reorganization; (iii) Sonic Foundry sells all or substantially all of its business and/or assets to any other corporation or 
other legal person, less than 75% of the outstanding voting securities or other capital interests of which are owned in the 
aggregate by our stockholders, directly or indirectly, immediately prior to or after such sale; (iv) any person (as the term 
"person" is used in Section 13(d) (3) or Section 14(d) (2) of the Securities Exchange Act of 1934 (the "Exchange Act") 
had become the beneficial owner (as the term "beneficial owner" is defined under Rule 13d-3 or any successor rule or 
regulation promulgated under the Exchange Act) of 25% or more of the issued and outstanding shares of our voting 
securities;  or  (v)  during  any  period  of  two  consecutive  years,  individuals  who  at  the  beginning  of  any  such  period 
constitute  our  directors  cease  for  any  reason  to  constitute  at  least  a  majority  thereof  unless  the  election,  or  the 
nomination or election by our stockholders, of each new director was approved by a vote of at least two- thirds of such 
directors then still in office who were directors at the beginning of any such period. 

OPTIONS GRANTED IN FISCAL 2005 

Sonic grants options to its executive officers under our employee stock option plans. As of September 30, 2005, 
options to purchase a total of 3,987,764 shares were outstanding under the plans, and options to purchase 3,472,123 
shares remained available for grant thereunder. During Fiscal 2005, 375,000  shares  were  granted  and  no options to 
purchase shares were exercised by Named Executive Officers.  

 The  following  tables  show  for  the  fiscal  year  ended  September  30,  2005  certain  information  regarding 

options granted to and held at year-end by the Named Executive Officers. Potential  

Individual Grants 

Number of 
securities 
Underlying 
Options/SARs 
Granted (#) 
50,000 
50,000 
50,000 
200,000 
25,000 

% of Total 
Options/SARs 
Granted to 
Employees in
Fiscal Year 
5.6% 
5.6 
5.6
22.4 
2.8 

Exercise 
or Base 
Price 
($/Sh) 
$ 1.45 
1.45 
1.45
1.35 
1.62 

Expiration
Date 
11/26/2014
11/26/2014
11/26/2014
7/5/2015
11/1/2014

Potential Realizable Value 
at Assumed Annual Rates 
of Stock Price 
Appreciation for  
Option Term 

5%($) 
$  45,595 
45,595 
45,595 
169,802 
25,470 

10%($) 
$ 115,546 
115,546 
115,546
430,310 
64,547 

Rimas P. Buinevicius 
Monty R. Schmidt 
Kenneth A. Minor 
Darrin T. Coulson 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2005 FISCAL YEAR-END OPTION VALUES 

Number of Unexercised Options/SARs  
at Fiscal Year-End(#) 

Exercisable 

1,150,000 
149,802 
298,607 
─ 

Unexercisable 
50,000 
50,000 
83,334 
225,000 

Rimas P. Buinevicius 
Monty R. Schmidt 
Kenneth A. Minor 
Darrin T. Coulson 

Value of Unexercised In-the-Money 
Options/SARs at Fiscal Year-End($) 
Exercisable 

$  213,760 
25,381 
92,083 
─ 

Unexercisable 
$           ─ 
─ 
29,667 
─ 

REPORT OF THE EXECUTIVE COMPENSATION COMMITTEE 1 

The  Executive  Compensation  Committee  (the  "Committee")  of  the  Board  of  Directors  is  composed  entirely  of 
outside, non-management directors. The Committee sets and administers the policies governing annual compensation of 
executive officers, including cash compensation and stock option programs for executive employees.  

Compensation Policies  

Sonic Foundry operates in the competitive and rapidly changing high technology and rich media communications 
environment.  The  goals  of  our  executive  compensation  program  are  to  motivate  executives  to  achieve  our  business 
objectives in this environment and reward them for their achievement, foster teamwork, and attract and retain executive 
officers who contribute to our long-term success. During fiscal 2005, we used primarily salary, incentive bonuses, stock 
options and personal use of company vehicles to meet these goals. Sonic's executive compensation programs are intended 
to  attract  and  retain  qualified  executives  and  to  motivate  them  to  achieve  goals  that  will  lead  to  appreciation  of 
stockholder value.  

Our philosophy and guiding principles are to provide compensation levels that are comparable to those offered by 
other leading high technology companies. Our compensation policies align the interests of our officers with the long-term 
interests  of  our  stockholders  through  stock  compensation.  Another  principle  is  that  a  substantial  portion  of  each 
executive's compensation be in the form of an incentive bonus. Receipt of this bonus, is contingent upon meeting both 
individual  performance  goals  and  company  objectives.  However,  we  retain  the  authority  to  alter  the  bonus  amounts 
because qualitative factors and long-term results need to be evaluated as well as the short-term operating results.  Factors 
used  in  determining  bonus  amounts  granted  in  November 2005 included individual performance impacting successful 
new  product  releases  and  achievement  of  100+%  Mediasite revenue  growth.    Executive  bonus’  granted  in  November 
2005 totaled $150,000. 

Annual Compensation  

The  salary  portion  of  executive  compensation  is  determined  annually  by  reference  to  multiple  surveys  of  high 
technology  companies.  The  executive  officers  are  matched  to  each  position  by  comparing  their  responsibilities  to  the 
survey  description  most  accurately  representing  their  position  with  us  by  content,  organizational  level  and  level  of 
revenue.  Given the officers' levels of responsibility and our past performance, we target a competitive salary for each 
executive officer. A substantial portion of the annual compensation of each executive officer would normally have been 
in the form of an incentive bonus, which becomes a greater portion of an officer's potential total compensation as the 
executive's level of responsibility increases.  

1  The  material  in  this  report  is  not  “soliciting  material,”  is  not  deemed  filed  with  the  SEC  and  is  not  to  be 
incorporated  by  reference  in  any  filing  of  Sonic  under  the  Securities  Act  of  1933,  as  amended,  or  the  Securities 
Exchange Act of 1934, as amended, whether made before or after the date hereof and irrespective of any general 
incorporation language in any such filing. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
                                                 
Long-term Compensation.  

The Committee has utilized stock options for all employees to motivate and retain them for the long-term. The 
Committee believes that these forms of compensation closely align the employee's interests with those of stockholders 
and provide a major incentive to them in building stockholder value.  

Options are typically granted annually following completion of the fiscal year and are subject to vesting provisions 
to encourage employees to remain employed with Sonic Foundry. The Committee did not grant any options to executives 
following completion of fiscal 2005.  

 Each  executive  officer  receives  stock  options  based  upon  that  officer's  relative  position,  responsibilities  and 
performance by the individual over the previous fiscal year and the officer's anticipated performance, responsibilities and 
cash  compensation.  Additionally,  we  consider  the  net  present  value  of  the  grant  compared  to  typical  grants  at  high 
technology companies of a similar size to Sonic Foundry. We also review the prior level of grants to the officers and to 
other  members  of  senior  management,  including  the  number  of  shares  that  continue  to  be  subject  to  vesting  under 
outstanding options, in setting the level of options to be granted to the executive officers.  

 Stock options are granted at an option price equal to the fair market value of Sonic's common stock on the date of 
the grant and are subject to vesting over varying periods. The option-vesting period is designed to encourage employees 
to work with a long-term view of Sonic's welfare and to establish their long-term affiliation with Sonic. It is also designed 
to reduce employee turnover and to retain the knowledge and skills of valued staff.  

Chief Executive Officer Compensation  

In an effort to conserve cash in a weak economy, Mr. Buinevicius asked the compensation committee to reduce 
his base compensation from $250,000 to $200,000 as of January 1, 2001 and further to $1,229 in December 2001. Mr. 
Buinevicius  was  granted  750,000  Common  Stock  options  issued  under  the  Non-Qualified  Stock  Option  Plan  as 
consideration  for  reducing  his  salary  and  250,000  performance-based  stock  options.    The  Committee  increased  Mr. 
Buinevicius’ annual base compensation to $200,000 upon the successful sale of the desktop software business in July 
2003, returned it to $250,000 in October 2004 and increased it to what the Committee believes to be the median rate for 
comparable company CEO’s of $300,000 in November 2005.  Further, Mr. Buinevicius was awarded a cash bonus of 
$50,000 in November 2005.   

Respectfully submitted, 

EXECUTIVE COMPENSATION COMMITTEE  

David C. Kleinman  
Arnold B. Pollard 
Paul S. Peercy 

Compensation Committee Interlocks and Insider Participation  

The members of the Executive Compensation Committee of Sonic's Board of Directors for Fiscal 2005 were those 
named in the Executive Compensation Committee Report. No member of the Committee was at any time during Fiscal 
2005 or at any other time an officer or employee of Sonic Foundry, Inc.  

14 

 
  
  
  
 
   
  
  
 
 
 
 
 
  
  
No executive officer of Sonic Foundry, Inc. has served on the board of directors or compensation committee of 
any other entity that has or has had one or more executive officers serving as a member of the Board of Directors of 
Sonic Foundry, Inc.  

SONIC STOCK PRICE PERFORMANCE 

The  stock  price  performance  graph  below  shall  not  be  deemed  to  be  incorporated  by  reference  by  any  general 
statement incorporating by reference this annual report on form 10-K into any filing under the Securities Act of 1933, or 
under  the  Securities  Exchange  Act  of  1934,  except  to  the  extent  that  we  specifically  incorporate  this  information  by 
reference,  and  shall  not  otherwise  be  deemed  soliciting  material  or  filed  under  such  acts,  irrespective  of  our  general 
incorporation language in such filing.  

The graph below compares the cumulative total stockholder return on our Common Stock from September 30, 
2000 through and including September 30, 2005 with the cumulative total return on The Nasdaq Stock Market (US only) 
and the RDG Technology Composite.  The graph assumes that $100 was invested in our Common Stock on September 
30, 2000 for each of the indexes and that all dividends were reinvested. Unless otherwise specified, all dates refer to the 
last day of each month presented. Our Common Stock is traded on the Nasdaq National Market and closed at $1.31 per 
share on September 30, 2005.  

The comparisons in the graph below are based on historical data, with our Common Stock prices based on the 
closing price on the dates indicated, and are not intended to forecast the possible future performance of our Common 
Stock. 

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC  

Sonic Foundry 

NASDAQ 
Stock Market (U.S.) 

RDG Technology 
Composite 

9/30/00 
9/30/01 
9/30/02 
9/30/03 
9/30/04 
9/30/05 

100.00 
13.86 
8.34 
23.19 
17.92 
14.76 

100.00 
40.72 
32.86 
50.65 
53.68 
60.97 

100.00 
30.25 
19.82 
43.26 
45.21 
53.16 

15 

 
 
 
 
 
 
  
 
 
   
 
 
 
 
 
 
 
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
AMONG SONIC FOUNDRY, INC., THE NASDAQ STOCK MARKET (U.S.) INDEX
AND THE RDG TECHNOLOGY COMPOSITE INDEX

D
O
L
L
A
R
S

120

100

80

60

40

20

0

9/00

9/01

9/02

9/03

9/04

9/05

SONIC FOUNDRY, INC.

NASDAQ STOCK MARKET (U.S.)

RDG TECHNOLOGY COMPOSITE

* $100 invested on 9/30/00 in stock or index-
including reinvestment of dividends.
Fiscal year ending September 30.

CERTAIN TRANSACTIONS 

Frederick  H.  Kopko,  Jr.,  a  director  and  stockholder  of  Sonic  Foundry,  is  a  partner  in  McBreen  &  Kopko. 
Pursuant to the Directors' Stock Option Plan, Mr. Kopko has been granted options to purchase 160,000 shares of 
Common Stock at exercise prices ranging from $1.03 to $59.88.  He also has options to purchase 40,000 shares of 
Common Stock at an exercise price of $1.09 pursuant to the 1999 Non – Qualified Stock Option Plan in his capacity 
as  a  director.  During  fiscal  2005,  we  paid  the  Chicago  law  firm  of  McBreen  &  Kopko  certain  compensation  for 
legal services rendered subject to standard billing rates. 

Section 16(a) Beneficial Ownership Reporting Compliance 

Section 16(a) of the Securities Exchange Act of 1934 requires Sonic's officers and directors, and persons who 
own more than ten percent of the Common Stock, to file reports of ownership and changes in ownership with the 
Securities and Exchange Commission. Based solely upon a review of Forms 3 and Forms 4 furnished to us pursuant 
to  Rule  16a-3  under  the  Exchange  Act  during  our  most  recent  fiscal  year,  to  Sonic  Foundry's  knowledge,  all 
reporting persons complied with all applicable filing requirements of Section 16(a) of the Securities Exchange Act 
of 1934, as amended, with the following exceptions:  Darrin T. Coulson inadvertently failed to timely file his Form 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3  upon  appointment  to  an  executive  officer  position,  and  Frederick  H.  Kopko,  Jr.,  Arnold  B.  Pollard,  David  C. 
Kleinman, Paul S. Peercy and Gary R. Weis each inadvertently failed to timely file their respective Form 4’s upon 
receiving automatic grants of options in May 2005 pursuant to the Non-Employee Directors Stock Option Plan.  As 
of the date of this Proxy Statement, the foregoing reporting persons have regained compliance with Section 16(a) 
reporting requirements. 

Code of Ethics  

Sonic has adopted a Code of Ethics (as defined in Item 406 of Regulation S-K) that applies to its principal 

executive, financial and accounting officers.  Sonic Foundry will provide a copy of its code of ethics, without 
charge, to any investor that requests it.    Requests should be addressed in writing to Mr. Kenneth Minor, Corporate 
Secretary, 222 West Washington Ave, Suite 775, Madison, WI 53703. 

COMMUNICATIONS WITH THE BOARD OF DIRECTORS 

Any stockholder who desires to contact our Board or specific members of our Board may do so electronically 
by sending an email to the following address: directors@sonicfoundry.com. Alternatively, a stockholder can contact 
our  Board  or  specific  members  of  our  Board  by  writing  to:  Stockholder  Communications,  Sonic  Foundry 
Incorporated, 222 West Washington Avenue, Suite 775, Madison, WI 53703.  

STOCKHOLDER PROPOSALS 

In  order  for  a  stockholder  proposal  to  be  considered  for  inclusion  in  our  proxy  statement  and  form  of  proxy 
relating to the Annual Meeting of Stockholders for fiscal year 2007, the proposal must be received by us no later than 
October 11, 2006 unless we change next year’s annual meeting date by more than 30 days from March 15, 2007, in 
which  event  the  deadline  would  be  a  reasonable  time  before  we  begin  to  print  and  mail  our  proxy  materials.  
Additionally,  Sonic  will  be  authorized  to  exercise  discretionary  voting  authority  with  respect  to  any  stockholder 
proposal not disclosed in Sonic’s 2007 proxy statement if Sonic has not received written notice of such proposal by 
December 25, 2006, unless we change next year’s annual meeting date by more than 30 days from March 15, 2007, in 
which event we must receive the proposal within a reasonable time before we mail our proxy materials.  

OTHER MATTERS 

The Board of Directors has at this time no knowledge of any matters to be brought before this year's Annual 
Meeting  other  than  those referred to above.  However, if any other matters properly come before this year's Annual 
Meeting, it is the intention of the persons named in the proxy to vote such proxy in accordance with their judgment on 
such matters. 

GENERAL 

A copy of our Annual Report to Stockholders for the fiscal year ended September 30, 2005 is being mailed, 
together with this Proxy Statement, to each stockholder.  Additional copies of such Annual Report and of the Notice of 
Annual Meeting, this Proxy Statement and the accompanying proxy may be obtained from us. We will, upon request, 
reimburse brokers, banks and other nominees, for costs incurred by them in forwarding proxy material and the Annual 
Report to beneficial owners of Common Stock. In addition, directors, officers and regular employees of Sonic and its 
subsidiaries, at no additional compensation, may solicit proxies by telephone, telegram or in person.  All expenses in 
connection  with  soliciting  management  proxies  for  this  year's  Annual  Meeting,  including  the  cost  of  preparing, 
assembling  and  mailing  the  Notice  of  Annual  Meeting,  this  Proxy  Statement  and  the accompanying proxy are to be 
paid by Sonic. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic will provide without charge (except for exhibits) to any record or beneficial owner of its securities, 
on  written  request,  a  copy  of  Sonic's  Annual  Report  on  Form  10-K  filed  with  the  Securities  and  Exchange 
Commission  for  the  fiscal  year  ended  September  30,  2005,  including  the  financial  statements  and  schedules 
thereto.  Exhibits to said report will be provided upon payment of fees limited to Sonic's reasonable expenses in 
furnishing  such  exhibits.    Written  requests  should  be  directed  to  Investor  Relations,  222  West  Washington 
Avenue, Suite 775, Madison, Wisconsin 53703. 

In order to assure the presence of the necessary quorum at this year's Annual Meeting, and to save Sonic the 
expense  of  further  mailings,  please  date,  sign  and  mail  the  enclosed  proxy  promptly  in  the  envelope  provided.    No 
postage is required if mailed within the United States. The signing of a proxy will not prevent a stockholder of record 
from voting in person at the meeting. 

By Order of the Board of Directors, 

January 23, 2006   

Kenneth A. Minor 
Secretary  

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(This page intentionally left blank.)

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

(Mark One) 

FORM 10-K 

⌧ 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
ACT OF 1934 

For the fiscal period ended September 30, 2005 

OR 

(cid:134) 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934 

Commission File Number 

1-14007 

SONIC FOUNDRY, INC. 
(Exact name of registrant as specified in its charter) 

MARYLAND 
(State or other jurisdiction of incorporation or 
organization) 

39-1783372 
(I.R.S. Employer Identification No.) 

222 W. Washington Ave, Suite 775, Madison, WI 53703 
(Address of principal executive offices) 

(608) 443-1600 
(Issuer's telephone number) 

Securities registered pursuant to Section 12(b) of the Act: 

None 

Securities registered pursuant to Section 12(g) of the Act: 

Common stock par value $0.01 per share 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark if the registrant is a well-known seasoned issuer as defined in Rule 405 of the Securities Act.   

Yes 

No  (cid:57) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.   

Yes 

No  (cid:57) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15(d) of 
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant 
was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  

Yes 

(cid:57) 

No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained 
herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements 
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. 

Yes 

(cid:57) 

No 

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).   

Yes 

No  (cid:57) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). 

Yes 

No  (cid:57) 

The aggregate market value of the voting and non-voting stock held by non-affiliates computed by reference to the 
price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the 
last business day of the Registrant’s most recently completed second fiscal quarter was approximately $37,914,039.  

The number of shares outstanding of the issuer's common equity was 30,849,159 as of December 5, 2005.  

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the Proxy Statement for the 2006 Annual Meeting of Stockholders are incorporated by reference into 
Part III. A definitive Proxy Statement pursuant to Regulation 14A will be filed with the Commission no later than 
January 28, 2006.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS  

PAGE NO. 

PART I 

Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

Business .................................................................................................................................  
Risk Factors ...........................................................................................................................  
Unresolved Staff Comments ..................................................................................................  
Properties ...............................................................................................................................  
Legal Proceedings..................................................................................................................  
Submission of Matters to a Vote of Security Holders............................................................  

PART II 

Item 5. 

Item 6. 
Item 7. 

Item 7A. 
Item 8. 

Item 9. 

Item 9A. 
Item 9B. 

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer 
Purchases of Equity Securities...............................................................................................
Selected Financial Data..........................................................................................................  
Management's  Discussion  and  Analysis  of  Financial  Condition  and  Results  of 
Operations..............................................................................................................................
Quantitative and Qualitative Disclosures About Market Risk ...............................................  
Financial Statements and Supplementary Data: 
Report of Grant Thornton LLP, Independent Registered Public Accounting Firm ...............  
Report of Ernst & Young LLP, Independent Registered Public Accounting Firm ................  
Consolidated Balance Sheets .................................................................................................  
Consolidated Statements of Operations .................................................................................  
Consolidated Statements of Stockholders' Equity..................................................................  
Consolidated Statements of Cash Flows ................................................................................  
Notes to Consolidated Financial Statements..........................................................................  
Changes in and Disagreements with Accountants on Accounting and Financial 
Disclosure ..............................................................................................................................
Controls and Procedures ........................................................................................................  
Other Information ..................................................................................................................  

PART III 

Item 10. 
Item 11. 
Item 12. 

Item 13. 
Item 14. 

Directors and Executive Officers of the Registrant ...............................................................  
Executive Compensation .......................................................................................................  
Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters ...............................................................................................................
Certain Relationships and Related Transactions....................................................................  
Principal Accountant Fees and Services ................................................................................  

1 
7 
14 
14 
14 
15 

15 
17 

18 
26 

27 
28 
29 
30 
31 
32 
33 

43 
43 
44 

44 
44 

44 
45 
45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

When used in this Report, the words “anticipate”, “expects”, “plans”, “believes”, “seeks”, “estimates” and 
similar  expressions  are  intended  to  identify  forward-looking  statements.    These  are  statements  that  relate  to 
future periods and include, but are not limited to, statements about the features, benefits and performance of our 
Rich Media products, our ability to introduce new product offerings and increase revenue from existing products, 
expected  expenses  including  those  related  to  sales  and  marketing,  research  and  development  and  general  and 
administrative, our beliefs regarding the health and growth of the market for Rich Media products, anticipated 
increase in our customer base, expansion of our products functionalities, expected revenue levels and sources of 
revenue,  expected  impact,  if  any,  of  legal  proceedings,  the  adequacy  of  liquidity  and  capital  resources,  and 
expected growth in business.  Forward-looking statements are subject to risks and uncertainties that could cause 
actual results to differ materially from those projected.  These risks and uncertainties include, but are not limited 
to, market acceptance for our products, our ability to attract and retain customers and distribution partners for 
existing  and  new  products,  our  ability  to  control  our  expenses,  our  ability  to  recruit  and  retain  employees,  the 
ability of distribution partners to successfully sell our products, legislation and government regulation, shifts in 
technology, global and local business conditions, our ability to effectively maintain and update our products and 
service  portfolio,  the  strength  of  competitive  offerings,  the  prices  being  charged  by  those  competitors,  and  the 
risks  discussed  elsewhere  herein.    These  forward-looking  statements  speak  only  as  of  the  date  hereof.    We 
expressly  disclaim  any  obligation  or  undertaking  to  release  publicly  any  updates  or  revisions  to  any  forward-
looking statements contained herein to reflect any change in our expectations with regard thereto or any change 
in events, conditions or circumstances on which any such statement is based. 

PART I 

ITEM 1. 

BUSINESS  

Sonic  Foundry,  Inc.  is  in  the  business  of  developing  complete,  economical,  timesaving  and  easy-to-use 
solutions for one-to-many communications (our “Rich Media” business). The Rich Media business was formed in 
October  2001,  when  our  wholly-owned  subsidiary,  Sonic  Foundry  Systems  Group,  Inc.  acquired  the  assets  and 
assumed  certain  liabilities  of  Mediasite,  Inc.  Our  internally  developed  software  code,  coupled  with  our  acquired 
systems  technology,  includes  advanced  publishing  tools  and  media  access  technologies  operating  across  multiple 
digital delivery platforms to significantly enhance a host of enterprise-based media applications.  Our solutions are 
based on unique technologies that enhance media communications through the extensive use of rich media, defined 
as a media element that combines graphics, text, video, audio and metadata in a single data file.  Our technology 
evolved from a four-year Carnegie Mellon University research effort funded by major government (DARPA, NSF, 
NASA) and private organizations (CNN, Intel, Boeing, Microsoft, Motorola, Bell Atlantic).   Our core product is the 
family  of  Mediasite  presentation  recorders  (“Mediasite”), complete  presentation  recording  systems  for  live  or  on-
demand viewing over the Internet, intranet or recording to physical media.  Related products and services include 
server software applications and customer support, installation, training and content hosting services.   

Sonic Foundry, Inc., the parent company of our Rich Media business, was founded in 1991, incorporated in 
Wisconsin  in  March  1994  and  merged  into  a  Maryland  corporation  of  the  same  name  in  October  1996.  Our 
executive offices are located at 222 West Washington Ave., Madison, Wisconsin, 53703 and our telephone number 
is (608) 443-1600. Our corporate website is http://www.sonicfoundry.com.   We make available, free of charge, at 
the “Investor Information” section of our website, our Annual Report on Form 10-K, Quarterly Reports on Form 10-
Q, Current Reports on Form 8-K, and amendments to reports to be filed pursuant to Sections 13(a) and 15(d) of the 
Securities Exchange Act of 1934, as amended, as soon as reasonably practicable after the filing of such reports with 
the Securities and Exchange Commission. 

Business and Industry Background 

Most organizations have a need to communicate, not just internally but externally.  In the case of universities 
and  colleges,  capturing  online  lectures  and  materials  is  becoming  a  requirement.    Likewise,  outbound 
communications from corporate entities is essential to reach key partners and customers.   There are ready examples 
of this need when investigating the workflow of product managers, customer service groups and product trainers.  

1 

 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Yet,  significant  communication  delivery  barriers  remain.    The  key  problem  has  been  producing  communication 
content economically and delivering it quickly to the person who requires it. 

Many  organizations  also  have  a  need  to  capture  multimedia  information  as  an  alternative  or  supplement  to 
written  notes  or  other  documentation  such  as  the  capture  of  content  presented  in  meetings,  records  of  court 
proceedings or the results of electronic test equipment used in certifying new products.  

Reinforcing  this  need  are  the  economics  behind  communication  and  content  capture.    More  institutions  are 
realizing a profit potential or significant cost savings by utilizing new rich media communications systems.  In the 
case  of  secondary  education,  more  institutions  are  establishing  distance  learning  programs  which  offer  a  higher 
margin  return  on  tuition.    In  the  case  of  corporations,  they  are  discovering  true  savings  in  rich  media 
communications  via  their  day-to-day  functional  duties  such  as  channel  communications,  sales  training,  product 
support and customer and dealer training. 

We offer an easy to use system for recording and publishing multimedia presentations and distributing them 
either  in  real-time  over  the  Internet  or  an  intranet,  archiving  them  for  on-demand  use  or  saving  them  to  portable 
physical  media  such  as  CD, DVD  or  Flash.    This  offering  provides  significant  advantages  related  to  creating  and 
viewing the content.  Our unique approach is best understood through an appreciation of the way we’ve moved the 
content  through  the  publishing  workflow  process.    With  a  simple  press  of  the  record  and  stop  button  by  the 
presenter,  no  authoring,  no  post  production  and  no  required  proprietary  software  other  than  standard  Windows 
media and Internet Explorer is required.   

We  believe  this  offering  is  powerful  because  it  attempts  to  solve  a  very  complex  workflow  integration 
problem.    Specifically,  all  of  the  technologies  involved  in  our  offering,  such  as  streaming,  database  integration, 
video and graphic capture and Internet viewing are not easily combined, much less understood.  For this and other 
reasons, we believe Mediasite delivers an elegant, easy to implement solution that shows the promise of breaking 
through traditional barriers of content production and providing a new form of automated communication. 

The  technology  underlying  the  product  is  intended  to  eliminate  an  overly  complicated  problem  that  has 
restricted market growth and expansion.  We believe the breadth of potential users can grow quite broadly.  By way 
of example, videoconferencing has been a technology with great promise but limited demonstrated use.  We believe 
this  market  has  stalled  due  to  the  complexity  of  actually  invoking  a  videoconference,  the  need  to  have  IT  staff 
involved  and  the  uncertainty  of  quality  remote  connections.    Even  with  these  handicaps,  the  video  conferencing 
market has become a billion dollar industry having penetrated less than 10% of the estimated 25 million conference 
rooms that currently exist worldwide.  Our own system offering is targeted at the same conference room and lecture 
hall  setting  and  is  primarily  why  we  chose  the  audio  /  video  (“A/V”)  reseller  channel  as  our  primary  distribution 
partner.  Because many of the technology hurdles and use issues have been solved through an Internet approach, we 
believe  the  web  presentation  and  webcasting  markets  will  expand  far  beyond  the  established  video  conferencing 
market. 

In many ways, the Mediasite appliance has the characteristic of an Internet projector.  Just as projectors first 
extended overhead slides and PowerPoint presentations to the screen, Mediasite takes the same presentation outside 
the confines of a room to the rest of the world while also creating an archive.  Projectors entered the market at a 
price of approximately $20 thousand and sold into large lecture rooms.  Over time, the economies of manufacturing 
and distribution placed the device in many smaller rooms.  Today, the LCD projector has become truly mobile and is 
often carried under the arm by presenters.   

Some of our customers view Mediasite as a media event recorder.  Our device is being used to capture critical 
communications and acts as an archiving tool.  In some instances, Mediasite is being used as a knowledge capture 
device  capable  of  archiving  presentations.    In  general,  we  are  finding  that  our  customers  predominantly  use 
Mediasite  in  this  asynchronous  mode  (not  live).    They  value  the  flexibility  of  capturing  content  and  having  it 
available for later retrieval.  So while the live capability offers some feature appeal, the real utilization is tending 
towards on-demand, off line access. 

2 

 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Mediasite addresses a broad variety of communications for business, government, and education ranging from 
executive  briefings,  product  marketing,  and  sales  presentations  to  public  safety/emergency  management  and 
community outreach, to online lectures and distance learning.   

Rich Media Products and Services 

Mediasite is a unique solution that easily, inexpensively and automatically webcasts and records information-
rich  presentations.  The  presenter  and  the  information  presented  are  automatically  synchronized  in  split  screen 
format, which is available instantly for live or on-demand delayed access. The result is an easily distributed, high 
quality, TiVo-like viewing experience, never before available at the touch of a button for so minimal a cost.  

This  communications  breakthrough  makes  creating  interactive  presentations  inexpensive  and  easy,  with  no 
pre- or post-production technical labor required. Applications include capturing and presenting executive briefings, 
corporate training, product management, R & D collaboration and distance learning.  

The Mediasite solution family is comprised of: 

•  Mediasite Rich Media Recorders 
•  Mediasite Rich Media Servers 
•  Mediasite Rich Media Enabling Services 
•  SmartServe Services 

Mediasite  Rich  Media  Recorders  are  the  leading  content  capture  appliances  to  record  presentation  video, 
audio and supporting visuals with the touch of a single button.  In summer 2005 we released the newest version of 
Mediasite Recorders, the 440 Series, which includes:   

•  Mediasite RL440—a room-based Recorder designed for presentation facilities such as conference 

rooms, training rooms and lecture halls  

•  Mediasite  ML440—a  portable  Recorder  designed  to  capture  live  remote  events,  conferences, 

tradeshows or ad-hoc presentations anywhere 

•  Mediasite  VL440  (this  year’s  new  addition  to  the  Mediasite  Recorder  family)—a  room-based 

Recorder designed to capture and share videoconference-based presentations and meetings 

Accompanying  all  Mediasite  440  Recorders  this  year  is  the  new  Mediasite  Rich  Media  Editor,  allowing 

customers to edit their presentations before publishing to the web. 

Mediasite Rich Media Server expands any Mediasite Recorder into a versatile web communication and rich 
media management platform.  With Mediasite LX Server, any presentations captured with a Mediasite Recorder can 
be  immediately  streamed  live  to  the  Web  or  published  to  customizable  online  catalogs  for  on-demand  access 
anytime.    Mediasite  LX  Server  provides  security,  organization,  cataloging  customization  and  management  of  rich 
media content. 

Mediasite Rich Media Enabling Services offer managed hosting, content management and delivery services 
coupled with our line of Rich Media Recorders.  The hosting services enable organizations to quickly and easily take 
advantage of the Mediasite rich media communications platform, without having to wade through the complexities 
associated with their IT or network infrastructure issues.  As a complete, turnkey offering, these services will help 
organizations of all sizes get their rich media communications initiatives up and running quickly and effortlessly. It 
can serve as a hassle-free long-term solution, as well as a low-risk way to utilize rich media before bringing hosting 
requirements in-house.   

SmartServe Services offer Mediasite customers technical support and product maintenance services through 
annual, renewable SmartServe Assurance contracts.  The majority of our customers purchase SmartServe contracts 
when  they  purchase  their  Mediasite  product.    SmartServe  contracts  are  priced  at  approximately  18%  of  the 
Mediasite  list  price.    SmartServe  contracts  entitle  customers  to:    software  upgrades  for  Mediasite  Recorders  and 
Servers; unlimited technical support assistance via phone, email or the web; extension of their Recorder hardware 

3 

 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

warranty from the standard 90 days to one year; advance Recorder hardware replacement; and authorized access to 
the SmartServe Portal providing product hot fixes, downloads, knowledge base articles, tutorials, documentation and 
other technical resources.  We also offer additional fee-based SmartServe technical services including installation, 
training and consulting. 

Other Products and Activities 

Publisher is a product for creating accessible and searchable rich media presentations by using meta-tagging 
tools  to  identify  and  extract  audio,  video,  and  other  textual  cues.    Publisher  then  allows  the  user  to  quickly  and 
accurately locate media files by keyword or topic. Users can view scores and descriptive information to determine 
relevancy of their search results, and watch the returned clips with Publisher’s Highlights Indexing Module.   

The  Publisher  product  is  no  longer  maintained  as  a  stand-alone  product  but  significant  portions  of  the 
technology  underlying  Publisher  are  based  on  patented  technology  defined  as  the  integration  of  speech,  language 
and image processing (ISLIP).  This patented technology provides the capability of extracting and creating metadata 
from  time-based  media  and  includes  constructing  meaningful  indices  enabling  effective  and  efficient  search  and 
retrieval of rich media.  Another patented technology “video skimming” provides users the capability of reviewing 
rich  media  faster  than  real-time.    We  are  actively  researching  and  developing  further  commercialization  of  these 
technologies  and  expect  to  apply  the  resulting  products  or  enhancements  to  existing  products  to  broader  market 
opportunities.  One  such  effort  is  the  nearly  complete  development  contract  with  the  United  States  Department  of 
Justice for a project to examine how state and local law enforcement agencies can better process and manage audio 
and  video  media.    We  developed  a  set  of  media  analysis  software  components  that  form  the  foundation  for 
addressing multiple law enforcement applications related to media, such as the indexing and cataloging of media, 
data mining and electronic surveillance.   

Future Product Directions 

Our engineering efforts continue to expand the scale and scope of Mediasite—particularly for the Mediasite 

Server and related software.  Future development is targeted toward: 

•  Incorporating  enterprise    infrastructure  support  to  ensure  the  scalability  and  performance  of  

Mediasite implementations in larger and distributed organizations 

•  Integrating with other content applications  
•  Enriching content to be accessible and meaningful to viewers with visual or audio disabilities (e.g. 

captioning of rich media content) 

•  Providing alternative content viewing experiences for  new computing devices   
•  Leveraging Sonic Foundry’s advanced engineering development of media analysis software  

We expect to further leverage our previous experience with media analysis (i.e. the Publisher product line for 
video search and retrieval) as well as the results of the Department of Justice-funded project for the development of 
advanced  media  analysis  components,  and  media  analysis-based  solutions  that  complement  Mediasite.   These 
solutions  will  provide  powerful  content-based  searching  of  archived  rich  media  content,  enhanced  rich  media 
content navigation and personalization and greater automation in the creation of rich media content that is accessible 
to  users  with  disabilities.   Powering  these  solutions  will  be  our  in-house  technologies  for  speech,  language  and 
image understanding. 

Selling and Marketing 

We sell and market our offerings through a sales force that manages a reseller channel of value-added resellers, 
system integrators, consultants and distributors.  These third party representatives have a unique specialization and 
understanding  of  both  audio/video  systems  and  IT  networking.    For  this  reason,  we  have  chosen  to  be  highly 
selective and targeted by bringing on only the most qualified resellers that understand the nuances of media and IT 
network issues.   In 2005, we utilized roughly 50 resellers who have demonstrated these qualifications and have sold 
our products to over 350 total end users, to date.   The focus has been primarily in the United States and primarily to 
customers we’ve identified as having the greatest potential for high use: presenters, trainers, lecturers, marketers and 

4 

 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

leaders  who  have  a  routine  need  to  communicate  to  many  people  in  the  higher  education,  government,  health 
industry and certain corporate markets.  Despite our primary attention on the North American market, reseller and 
customer  interest  outside  of  North  America  has  resulted  in  extra-continental  resellers  of  our  Mediasite  products, 
covering customers in Japan, Australia, New Zealand, the Middle East, Europe, Africa and South America.  Total 
billings for Mediasite product and support outside North America totaled 17% in 2005 and 13% in 2004.  Between 
Q4 2005 and Q1 2006 we added sales representatives in Canada, Belgium and New Zealand to cover opportunities 
in  Canada,  Europe  and  the  South  Pacific.    Billings  for  Mediasite  product  and  support  services  to  our  two  largest 
customers were 11% each in 2005 and 2004, while no individual customer was over 10% in 2003.   

Vertical market expansion - Currently, nearly half our revenues are realized from the education and distance 
learning markets.  Government and corporate markets lag education users in adoption, but have grown in 2005 to 
approximately  24%  and  20%  of  revenues  as  market  awareness  of  web  presentation  and  conferencing  solutions 
expand.    Similarly,  we  are  seeing  expanded  interest  from  associations,  legal,  medical,  defense,  engineering  and 
marketing organizations and may use targeted programs to focus on such groups specifically to build new markets as 
others become more established.  

Repeat orders - Most customers will buy a single system, often a mobile unit, to test the full capability of the 
system.    Larger  enterprises  and  facilities  have  followed  up  with  multiple  unit  orders  following  a  test  of  the 
capabilities  of  the  system.    For  this  reason,  we  have  specifically  targeted  larger  entities  that  have  more  than  500 
employees and multiple offices and that have found service provider solutions in conferencing more costly.  In 2005, 
44% of billings to end users were preexisting customers. 

Renewals - As is typical in the industry, we offer service contract extensions, for a fee to our customer base. 

Marketing  efforts  span  the  spectrum  of  reseller  sales  demonstrations,  tradeshows,  web  page  information, 
webinars, brochures, direct mail, print advertisement and white papers.  We often request and receive press release 
quotes  and  written  or  multimedia  testimonials  from  satisfied,  high-profile  reference  customers,  particularly  those 
that demonstrate innovative and valuable uses of the Mediasite product.  We solicit respected industry  magazines 
and  trade  organizations  to  review  our  product  and  use  independent  agents  as  introductions  to  new  channels  or 
customers.  We have a database of potential customers in the government, education and corporate marketplaces and 
have established a selected process of targeting specific verticals that have a direct and demonstrated need for our 
offerings. 

Operations 

We  currently  contract  with  two  third  parties  to  build  the  hardware  of  our  Mediasite  product  and  typically 
purchase quantities for specific customer orders.  Product is shipped to us, where we load our proprietary software, 
test the unit and ship it either direct to the customer or to a reseller.  The hardware manufacturer provides a limited 
one-year warranty on the hardware, which we pass on to our customers who purchase our support plan.  We believe 
there  are  numerous  sources and  alternatives  to  the  existing  production process.  To date,  we have not  experienced 
any material difficulties or delays in the manufacture and assembly of our system products, or material returns due 
to product defects.  

OTHER INFORMATION 

Competition 

The market for digital rich media is relatively new, and we face competition from other companies that provide 
digital media applications. Companies, like Webex, Microsoft (Office Live Meeting), and Raindance offer collaboration 
and web conferencing applications, while Microsoft, Macromedia and Accordent provide authoring capability.  Other 
competitors such as Autonomy offer an enterprise approach to webcasting that attempt to sell a full rich media database 
and  indexing  system  on  top  of  the  webcasting  solution.  The  more  successful  we  are  in  the  emerging  market  for  rich 
media,  the  more  competitors  are  likely  to  emerge,  including  turnkey  media  application  streaming  media  platform 
developers and digital media applications service providers (including for digital musical subscription).  We may also 
face competition from foreign suppliers and LMS (learning management system) or education IT companies.  We may 

5 

 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

also compete indirectly with larger system integrators who embed or integrate these directly competing technologies 
into their product offerings.  It is possible that we may work with these same larger companies on one customer bid 
and compete with them on another.  In the future, we may compete with other video services vendors as well as web 
conferencing  vendors.    In  addition,  we  may  compete  with  our  current  and  potential  customers  who  may  develop 
software or perform application services internally. 

We believe that the principal competitive factors in our market include: 

(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 

functionality, quality and performance; 
ease of use, reliability, scalability and security of services; 
customer service and support; 
establishing a significant base of customers and distribution partners; 
ability to introduce new products to the market in a timely manner; 
ability to integrate with third-party offerings and services; and 
pricing. 

We believe we compete favorably with our competitors.  However, the market for our products is relatively 
small  today,  and  therefore  even  continued  success  against  competitors  does  not  guarantee  that  we  can  grow  our 
business to profitable levels.  Our ability to become a profitable and sustainable business is highly dependent on the 
growth of the Internet and the use of rich media for general communications. 

Intellectual Property 

The status of United States patent protection in the Internet industry is not well defined and will evolve as the 
U.S. Patent and Trademark Office grants additional patents.  We currently have 5 patent applications pending in the 
United States, of which none have been issued, and one patent application pending internationally.  We may seek 
additional  patents  in  the  future.    We  do  not  know  if  our  patent  applications  or  any  future  patent  application  will 
result in any patents being issued with the scope of the claims we seek, if such patents are issued at all.  We do not 
know  whether  any  patents  we  may  receive  will  be  challenged,  invalidated  or  be  of  any  value.    It  is  difficult  to 
monitor  unauthorized  use  of  technology,  particularly  in  foreign  countries  where  the  laws  may  not  protect  our 
proprietary  rights  as  fully  as  in  the  United  States,  and  our  competitors  may  independently  develop  technology 
similar to ours.  We will continue to seek patent and other intellectual property protections, when appropriate, for 
those aspects of our technology that we believe constitute innovations providing significant competitive advantages.  
The pending, and any future, patent applications may not result in the issuance of valid patents. 

Our success depends in part upon our rights to proprietary technology.  We rely on a combination of copyright, 
trade secret, trademark and contractual protection to establish and protect our proprietary rights.  We have filed for 
nine  U.S.  and  four  foreign  country  trademarks,  of  which  three  U.S.  and  one  foreign  country  trademarks  are 
registered.    We  require  our  employees  to  enter  into  confidentiality  and  nondisclosure  agreements  upon 
commencement  of  employment.    Before  we  will  disclose  any  confidential  aspects  of  our  services,  technology  or 
business plans to customers, potential business distribution partners and other non-employees, we routinely require 
such persons to enter into confidentiality and nondisclosure agreements.  In addition, we require all employees, and 
those consultants involved in the deployment of our services, to agree to assign to us any proprietary information, 
inventions  or  other  intellectual  property  they  generate,  or  come  to  possess,  while  employed  by  us.    Despite  our 
efforts to protect our proprietary rights, unauthorized parties may attempt to copy or otherwise obtain and use our 
services  or  technology.    These  precautions  may  not  prevent  misappropriation  or  infringement  of  our  intellectual 
property. 

Third  parties  may  infringe  or  misappropriate  our  copyrights,  trademarks  and  similar  proprietary  rights.    In 
addition,  we  may  be  subject  to  claims  of  alleged  infringement  of  patents  and  other  intellectual  property  rights  of 
third parties.  We may be unaware of filed patent applications which have not yet been made public and which relate 
to our services. 

Intellectual  property  claims  may  be  asserted  against  us  in  the  future.    Intellectual  property  litigation  is 
expensive  and  time-consuming  and  could  divert  management’s  attention  away  from  running  our  business.  

6 

 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Intellectual  property  litigation  could  also  require  us  to  develop  non-infringing  technology  or  enter  into  royalty  or 
license agreements.  These royalty or license agreements, if required, may not be available on acceptable terms, if at 
all.  Our failure or inability to develop non-infringing technology or license the proprietary rights on a timely basis 
would harm our business. 

Research and Development 

We believe that our future success will depend in part on our ability to continue to develop new business, and 
to  enhance  our  existing  business.    Accordingly,  we  invest  a  significant  amount  of  our  resources  in  research  and 
development activities.  During the fiscal years ended September 30, 2005 and 2004, we spent $1.8 million and $1.6 
million on internal research and development activities for our Rich Media business. These amounts represent 22% 
and 36% of total revenues in each of those years. Internal research and development activities associated with our 
discontinued Media Services and Desktop Software operations are reflected in the discontinued operations line items 
of such businesses in the statement of operations. 

In October 2001, we acquired the assets of Mediasite, Inc. which includes the underlying technology of our 
current Publisher and Mediasite products for a total of $9.1 million. Mediasite, Inc. derived its core technology from 
a  Carnegie  Mellon  University  (“CMU”)  research  effort  funded  by  leading  government  agencies  and  private 
corporations  for  which  it  obtained  a  license.    Simultaneously  with  the  acquisition,  we  entered  into  a  license 
agreement with CMU for the core technology.  

Employees 

As of  September 30, 2005, 2004  and 2003, we  had 54, 47,  and 32  full-time  employees,  respectively.  All  of 
these employees were employed in our Rich Media business.  Our employees are not represented by a labor union, 
nor are they subject to a collective bargaining agreement. We have never experienced a work stoppage and believe 
that our employee relations are satisfactory.  

ITEM 1A.  RISK FACTORS  

The occurrences or any of the following risks could materially and adversely affect our business, financial condition and 
operating results. 

WE MAY NEED TO RAISE ADDITIONAL CAPITAL IF WE DO NOT QUICKLY BECOME PROFITABLE. 

Our cash used in operating activities was approximately $3.3 million for the year ended September 30, 2005 and 
$243 thousand for the quarter ended September 30, 2005.  Based on our cash balance at September 30, 2005 of $4.3 
million  and  our  expectation  that  we’ll  reach  cash  flow  breakeven  in  fiscal  2006,  we  anticipate  having  sufficient  cash 
resources for at least the next twelve months.  Despite our belief that we have sufficient cash to fund operations in 2006, 
we believed it was prudent to raise additional cash through the issuance of common stock.  In November 2005, we issued 
747 thousand shares and 149  thousand  common  stock purchase warrants to  certain individual  investors, and received 
proceeds  of  $725  thousand.    If  we  do  not  become  profitable  in  2006  or  our  losses  increase,  we  may  need  additional 
capital.    The  business  environment  may  not  be  conducive  to  raising  additional  financing.    If  we  require  additional 
financing, the terms of such financing may heavily dilute the ownership interests of current investors and cause our stock 
price to fall significantly or we may not be able to secure financing upon acceptable terms at all. 

WE MAY NOT EARN REVENUES SUFFICIENT TO REMAIN IN BUSINESS. 

Our ability to become profitable depends on whether we can sell our Rich Media products for more than it costs to 
produce  and  support  them.    Our  future  sales  also  need  to  provide  sufficient  margin  to  support  our  ongoing  operating 
activities.  The success of our revenue model will depend upon many factors including: 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

(cid:131)  Our ability to develop and market our products;  
(cid:131)  The extent to which consumers and businesses use our products; and 
(cid:131)  Our ability to price our offerings in order to give us adequate margins. 

Because of the early stage of our Rich Media business, and the evolving nature of our business, we cannot predict 
whether our revenue model will prove to be viable, whether demand for our products will materialize at the prices we 
expect to charge, or whether current or future pricing levels will be sustainable.  Our stock price and business viability is 
dependent upon our ability to grow our revenues and manage our costs. 

WE HAVE A HISTORY OF LOSSES. 

For the year ended September 30, 2005, we had a gross margin of $5.6 million on revenues of $8.3 million with 
which to cover sales, marketing, research, development and general administrative costs.  Our sales, marketing, research, 
development  and  general  administration  costs  are  large  in  comparison  to  our  revenues,  due  partly  to  the  expense  of 
developing leads and relatively long sales cycles involved in selling products that are not yet considered "mainstream" 
technology investments.  For the year ended September 30, 2005, these expenses were over 50% of our total revenues.  
Although we expect our operating losses as a percentage of revenues to continue to decline and reach breakeven in the 
near future, we may never achieve profitability. 

OUR  SUCCESS  IS  DEPENDENT  UPON  A  SUFFICIENT  NUMBER  OF  CUSTOMERS  ACCEPTING  OUR 
PRODUCTS. 

We cannot predict how the market for our Rich Media products will develop, and part of our strategic challenge 
will be to convince enterprise customers of the productivity, improved communications, cost savings and other benefits 
of our Rich Media products.  Our future revenues and revenue growth rates will depend in large part on our success in 
delivering these products effectively and creating market acceptance for these products.  If we fail to do so, our products 
will not achieve widespread market acceptance, and we may not generate significant revenues to offset our development 
and sales and marketing costs, which will hurt our business.  Additionally, our future success will continue to depend 
upon our ability to develop new products or product enhancements that address future needs of our target markets and to 
respond to these changing standards and practices.  

MULTIPLE UNIT SALES MAY FAIL TO MATERIALIZE. 

We need to sell multiple units to educational, corporate and government institutions in order to sell most efficiently 
and become profitable.  In 2005, 44% of revenues were to preexisting customers and 89 customers had cumulatively 
purchased multiple units compared to 35% of revenues and 35 customers in 2004.  While we have addressed a strategy 
to  accomplish  this,  a  customer  may  choose  not  to  make  expected  purchases  of  our  products.    The  failure  of  our 
customers to make expected purchases will harm our business. 

IF OUR MARKETING AND LEAD GENERATION EFFORTS ARE NOT SUCCESSFUL, OUR BUSINESS 
WILL BE HARMED. 

We  believe  that  continued  marketing  efforts  will  be  critical  to  achieve  widespread  acceptance  of  our  Rich 
Media products.  Our marketing campaign may not be successful given the expense required.  For example, failure 
to adequately generate and develop sales leads could cause our future revenue growth to decrease.  In addition, our 
inability to generate and cultivate sales leads into large organizations, where there is the potential for significant use 
of our products, could have a material effect on our business.  We may not be able to identify and secure the number 
of strategic sales leads necessary to help generate marketplace acceptance of our products.  If our marketing or lead-
generation efforts are not successful, our business and operating results will be harmed. 

THE  LENGTH  OF  OUR  SALES  AND  DEPLOYMENT  CYCLE  IS  UNCERTAIN,  WHICH  MAY  CAUSE  OUR 
REVENUES AND OPERATING RESULTS TO VARY SIGNIFICANTLY FROM QUARTER TO QUARTER AND 
YEAR TO YEAR. 

8 

 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

During our sales cycle, we spend considerable time and expense providing information to prospective customers 
about the use and benefits of our products without generating corresponding revenues.  Our expense levels are relatively 
fixed in the short-term and based in part on our expectations of future revenues.  Therefore, any delay in our sales cycle 
could  cause  significant  variations  in  our  operating  results,  particularly  because  a  relatively  small  number  of  customer 
orders represent a large portion of our revenues. 

We anticipate that some of our largest sources of revenues will be government entities and large corporations that 
often require  long testing and approval processes before  making a decision to purchase  our products.  In general, the 
process of selling our products to a potential customer may involve lengthy negotiations.  As a result, we anticipate that 
our  sales  cycle  will  be  unpredictable.    Our  sales  cycle  will  also  be  subject  to  delays  as  a  result  of  customer-specific 
factors over which we have little or no control, including budgetary constraints and internal approval procedures. 

Our  products  are  aimed  toward  a  broadened  business  user  base  within  our  key  markets.    These  products  are 
relatively early in their product life cycles and we are relatively inexperienced with their sales cycle.  We cannot predict 
how the market for our products will develop and part of our strategic challenge will be to convince targeted users of the 
productivity, improved communications, cost savings and other benefits.  Accordingly, it is likely that delays in our sales 
cycles with these products will occur and this could cause significant variations in our operating results. 

THERE  IS  A  GREAT  DEAL  OF  COMPETITION  IN  THE  MARKET  FOR  OUR  PRODUCTS,  WHICH  COULD 
LOWER THE DEMAND FOR OUR PRODUCTS. 

The market for digital rich media is relatively new, and we face competition from other companies that provide 
digital media applications. Companies, like Webex, Placeware (Microsoft), and Raindance offer collaboration and web 
conferencing  applications,  while  Microsoft,  Macromedia  and  Accordent  provide  authoring  capability  and  other 
competitors such as Autonomy offer an enterprise approach to webcasting that attempts to sell a full rich media database 
and indexing system on top of the webcasting solution. If one of these alternative approaches is received more favorably 
in  the  marketplace,  a  new  approach  or  technology  is  developed  or  an  existing  or  new  competitor  markets  more 
effectively than we do or we otherwise do not compete effectively, our business will be harmed. In addition, the more 
successful we are in the emerging market for rich media, the more competitors are likely to emerge, including turnkey 
media  application;  streaming  media  platform  developers;  digital  music  infrastructure  providers;  and  digital  media 
applications  service  providers  (including  for  digital  musical  subscription).    Many  of  our  competitors  have  far  greater 
financial resources than we do, and could easily overtake the marketplace and severely harm our business.  We may also 
face competition from foreign suppliers and competition from LMS or education IT companies. 

The presence of these competitors could reduce the demand for our systems, and we may not have the financial 

resources to compete successfully.  

OUR DISTRIBUTION CHANNELS ARE NEW AND UNPROVEN. 

Audio/visual distributors have not fully committed to our products.  Because our products are complicated, we may 
have difficulty in obtaining such commitments.  In addition, Tandberg and Polycom, two prominent manufacturers, may 
displace us with a competitive offering, leaving us the need to find a new distribution source.  If we cannot set up an 
efficient distribution channel, or if we are unable to manage our distributor relationships, our business could be harmed. 

OUR CUSTOMERS MAY USE OUR PRODUCTS TO SHARE CONFIDENTIAL AND SENSITIVE 
INFORMATION, AND IF OUR SYSTEM SECURITY IS BREACHED, OUR REPUTATION COULD BE 
HARMED AND WE MAY LOSE CUSTOMERS. 

Our customers may use our products to share confidential and sensitive information, the security of which is 
critical to  their business.  Third parties  may attempt to breach our security or that of our customers.  We may be 
liable to our customers for any breach in security, and any breach could harm our reputation and cause us to lose 
customers.  In addition, customers are vulnerable to computer viruses, physical or electronic break-ins and similar 

9 

 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

disruptions,  which  could  lead  to  interruptions,  delays  or  loss  of  data.    We  may  be  required  to  expend  significant 
capital and other resources to further protect against security breaches or to resolve problems caused by any breach, 
including litigation-related expenses if we are sued. 

THE  TECHNOLOGY  UNDERLYING  OUR  PRODUCTS  AND  SERVICES  IS  COMPLEX  AND  MAY 
CONTAIN  UNKNOWN  DEFECTS  THAT  COULD  HARM  OUR  REPUTATION,  RESULT  IN  PRODUCT 
LIABILITY OR DECREASE MARKET ACCEPTANCE OF OUR PRODUCTS. 

The  technology  underlying  our  products  is  complex  and  includes  software  that  is  internally  developed, 
software licensed from third parties and hardware purchased from third parties.  These products may contain errors 
or  defects,  particularly  when  first  introduced  or  when  new  versions  or  enhancements  are  released.    We  may  not 
discover defects that affect our current or new applications or enhancements until after they are sold.  Any defects in 
our products and services could: 

(cid:131)  Damage our reputation; 
(cid:131)  Cause our customers to initiate product liability suits against us; 
(cid:131) 
(cid:131)  Cause us to lose sales; and 
(cid:131)  Delay market acceptance of our products. 

Increase our product development resources; 

Our insurance coverage may not be sufficient to cover our complete liability exposure. 

IF  WE  ARE  VIEWED  ONLY  AS  COMMODITY  SUPPLIERS,  OUR  MARGINS  AND  VALUATIONS  WILL 
SHRINK. 

We need to provide value-added services in order to become less of a commodity supplier.  This entails building 
long-term customer relationships.  If we fail to do so, our margins will shrink, and our stock may become less valued to 
investors. 

OUR SUCCESS DEPENDS UPON THE PROPRIETARY ASPECTS OF OUR TECHNOLOGY. 

Our  success  and  ability  to  compete  depend  to  a  significant  degree  upon  the  protection  of  our  proprietary 
technology.    We  currently  have  five  patent  applications  pending  in  the  United  States  and  one  internationally, 
although  none  have  been  issued.    We  may  seek  additional  patents  in  the  future.    Our  current  patent  applications 
cover different aspects of the technology used in our patents and are important to our ability to compete.  However, 
it is possible that: 

(cid:131) 
(cid:131) 
(cid:131) 

(cid:131) 

(cid:131) 

our pending patent applications may not result in the issuance of patents;  
any patents acquired by or issued to us may not be broad enough to protect us; 
any issued patent could be successfully challenged by one or more third parties, which could result in our 
loss of the right to prevent others from exploiting the inventions claimed in those patents; 
current  and  future  competitors  may  independently  develop  similar  technology,  duplicate  our  services  or 
design around any of our patents; and 
effective  patent  protection,  including  effective  legal-enforcement  mechanisms  against  those  who  violate 
our patent-related assets, may not be available in every country in which we do business. 

WE  ALSO  RELY  UPON  TRADEMARKS,  COPYRIGHTS  AND  TRADE  SECRETS  TO  PROTECT  OUR 
TECHNOLOGY, WHICH MAY NOT BE SUFFICIENT TO PROTECT OUR INTELLECTUAL PROPERTY. 

We  also  rely  on  a  combination  of  laws,  such  as  copyright,  trademark  and  trade  secret  laws,  and  contractual 
restrictions, such as confidentiality agreements and licenses, to establish and protect our technology.  We have filed 
for  nine  U.S.  and  four  foreign  country  trademarks,  of  which  three  U.S.  and  one  foreign  country  trademarks  are 
registered.    These  forms  of  intellectual  property  protection  are  critically  important  to  our  ability  to  establish  and 
maintain our competitive position.  However, 

10 

 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

(cid:131) 
(cid:131) 

(cid:131) 

(cid:131) 

(cid:131) 

third parties may infringe or misappropriate our copyrights, trademarks and similar proprietary rights; 
laws and contractual restrictions may not be sufficient to prevent misappropriation of our technology or to 
deter others from developing similar technologies; 
effective  trademark,  copyright  and  trade  secret  protection,  including  effective  legal-enforcement 
mechanisms against those who violate our trademark, copyright or trade secret assets, may be unavailable 
or limited in foreign countries; 
other companies may claim common law trademark rights based upon state or foreign laws that precede the 
federal registration of our marks; and 
policing unauthorized use of our services and trademarks is difficult, expensive and time-consuming, and 
we may be unable to determine the extent of any unauthorized use. 

Reverse  engineering,  unauthorized  copying  or  other  misappropriation  of  our  proprietary  technology  could 
enable  third  parties  to  benefit  from  our  technology  without  paying  us  for  it,  which  would  significantly  harm  our 
business. 

IF  OTHER  PARTIES  BRING  INFRINGEMENT  OR  OTHER  CLAIMS  AGAINST  US,  WE  MAY  INCUR 
SIGNIFICANT COSTS OR LOSE CUSTOMERS. 

Other companies may obtain patents or other proprietary rights that would limit our ability to conduct our business 
and could assert that our technologies infringe their proprietary rights.  We could incur substantial costs to defend any 
litigation, even if without merit, and intellectual property litigation could force us to cease using key technology, obtain a 
license, or redesign our products.  In the course of our business, we may sell certain systems to our customers, and in 
connection  with  such  sale,  we  may  agree  to  indemnify  these  customers  from  claims  made  against  them  by  third 
parties for patent infringement related to these systems. In particular, claims are currently being made by holders of 
patents against learning institutions using streaming in their curriculum.  We could be subject to similar claims, which 
could harm our business. 

IF WE LOSE THE SERVICES OF RIMAS P. BUINEVICIUS, OUR CHIEF EXECUTIVE OFFICER, OR 
MONTY R. SCHMIDT, OUR CHIEF TECHNOLOGY OFFICER, OUR BUSINESS MAY BE HARMED. 

Our success will depend on our senior executives.  In particular, the loss of the services of our Chief Executive 
Officer, Rimas P. Buinevicius, or our co-founder and Chief Technology Officer, Monty R. Schmidt, would harm our 
business.  Although we have long-term employment agreements with Messrs. Buinevicius and Schmidt, we do not 
have life insurance policies on any of our senior executives. 

WE FACE RISKS ASSOCIATED WITH GOVERNMENT REGULATION OF THE INTERNET, AND 
RELATED LEGAL UNCERTAINTIES. 

Currently,  few  existing  laws  or  regulations  specifically  apply  to  the  Internet,  other  than  laws  generally 
applicable to businesses.  Many Internet-related laws and regulations, however, are pending and may be adopted in 
the United States, in individual states and local jurisdictions and in other countries.  These laws may relate to many 
areas  that  impact  our  business,  including  encryption,  network  and  information  security,  and  the  convergence  of 
traditional  communication  services,  such  as  telephone  services,  with  Internet  communications,  taxes  and  wireless 
networks.    These  types  of  regulations  could  differ  between  countries  and  other  political  and  geographic  divisions 
both  inside  and  outside  the  United  States.    Non-U.S.  countries  and  political  organizations  may  impose,  or  favor, 
more and different regulation than that which has been proposed in the United States, thus furthering the complexity 
of regulation.  In addition, state and local governments within the United States may impose regulations in addition 
to, inconsistent with, or stricter than federal regulations.  The adoption of such laws or regulations, and uncertainties 
associated  with  their  validity,  interpretation,  applicability  and  enforcement,  may  affect  the  available  distribution 
channels for, and the costs associated with, our products and services.  The adoption of such laws and regulations 
may harm our business. 

CURRENT AND FUTURE ECONOMIC AND POLITICAL CONDITIONS MAY ADVERSELY AFFECT OUR 
BUSINESS. 

11 

 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Economic growth in the United States and throughout most of the world continues to be slow, though there are 
signs that at least in the U.S., economic growth may be increasing at a modestly higher rate than in the recent past.  
Nevertheless,  it  is  still  uncertain  when  economic  conditions  will  improve  on  a  sustained  basis.    In  addition,  the 
residual  effects  of  war  in  Iraq,  uncertainty  about  Iraq’s  political  future  and  continuing  tensions  throughout  the 
Middle  East  remain  a  risk  to  the  domestic  economy  and  may  impact  the  supply  and price  of petroleum  products, 
which may in turn negatively impact the world economy.  Moreover, the prospect of future terrorist attacks in the 
United States and elsewhere may have a further negative impact on the economy.  In particular, the technology and 
telecommunications sectors continue to languish in an economic downturn more pronounced than that of the broader 
U.S.  and  world  economies.    If  economic  conditions  worsen  because  of  economic,  political  or  social  turmoil  or 
military conflict, or if there are further terrorist attacks in the United States or elsewhere, our customers may not be 
able  to  pay  for  our  products  and  our  distribution  partners  may  cease  operations,  which  may  harm  our  operating 
results. 

AN INVESTMENT IN OUR COMMON STOCK IS RISKY BECAUSE THE PRICE OF OUR STOCK HAS BEEN 
VOLATILE AND WE COULD BE DELISTED FROM THE NASDAQ NATIONAL MARKET.  

Our common stock price, like that of many companies in the Internet industry, has been and may continue to be 
extremely volatile, and there is a risk we could be delisted from the NASDAQ National Market.  The market price of our 
common  stock  has  been  and  may  continue  to  be  subject  to  significant  fluctuations  as  a  result  of  variations  in  our 
quarterly  operating  results  and  volatility  in  the  financial  markets.    Our  stock  traded  below  $1.00  in  2003,  and  we 
previously  received  notice  from  the  NASDAQ  National  Market  that  we  need  to  comply  with  the  requirements  for 
continued listing on the NASDAQ National Market or be delisted, although we have demonstrated compliance and the 
hearing file was closed.  If our stock trades below $1.00 for 30 consecutive business days, we may receive another notice 
from  the  NASDAQ  National  Market  that  we  need  to  comply  with  the  requirements  for  continued  listing  on  the 
NASDAQ National Market within 90 calendar days from such notification or be delisted.  If our stock is delisted from 
the NASDAQ National Market, an investor could find it more difficult to dispose of, or to obtain accurate quotations as 
to the market value of, our common stock. Additionally, our stock may be subject to "penny stock" regulations.  If our 
common  stock  were  subject  to  "penny  stock"  regulations,  which  apply  to  certain  equity  securities  not  traded  on  the 
NASDAQ  National  Market  which  have  a  market  price  of  less  than  $5.00  per  share,  subject  to  limited  exceptions, 
additional disclosure would be required by broker-dealers in connection with any trades involving such penny stock. 

EXERCISE OF OUTSTANDING OPTIONS AND WARRANTS WILL RESULT IN FURTHER DILUTION. 

The issuance of shares of common stock upon the exercise of our outstanding options and warrants will result in 

dilution to the interests of our stockholders, and may reduce the trading price and market for our common stock. 

At September 30, 2005, we had outstanding options and warrants to acquire 5.8 million shares of common stock, 
1.0 million of which are subject to future vesting.  Included in the foregoing are 4.6 million options which have been 
granted  under  our  1995  Employee  Stock  Option  Plan,  our  1999  Non-Qualified  Stock  Option  Plan  and  our  Non-
Employee Director Stock Option Plan, 3.6 million of which are immediately exercisable.   

To the extent that these stock options or warrants are exercised, the dilution to the interests of our stockholders will 
likely occur.  Additional options and warrants may be issued in the future at prices not less than 85% of the fair market 
value of the underlying security on the date of grant. Exercise of these options or warrants, or even the potential of their 
exercise may have an adverse effect on the trading price and market for our common stock.  The holders of our options 
or our warrants are likely to exercise them at times when the market price of the common stock exceeds the exercise 
price of the securities.  Accordingly, the issuance of shares of common stock upon exercise of the options and warrants 
will  likely  result  in  dilution  of  the  equity  represented  by  the  then  outstanding  shares  of  common  stock  held  by  other 
stockholders.  Holders of our options and warrants can be expected to exercise or convert them at a time when we would, 
in all likelihood, be able to obtain any needed capital on terms, which are more favorable to us than the exercise terms 
provided, by these options and warrants. 

12 

 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

WE  MAY  NEED  TO  MAKE  ACQUISITIONS  OR  FORM  STRATEGIC  ALLIANCES  OR  PARTNERSHIPS  IN 
ORDER  TO  REMAIN  COMPETITIVE  IN  OUR  MARKET,  AND  POTENTIAL  FUTURE  ACQUISITIONS, 
STRATEGIC  ALLIANCES  OR  PARTNERSHIPS  COULD  BE  DIFFICULT  TO  INTEGRATE,  DISRUPT  OUR 
BUSINESS AND DILUTE STOCKHOLDER VALUE. 

We may acquire or form strategic alliances or partnerships with other businesses in the future in order to remain 
competitive or to acquire new technologies.  As a result of these acquisitions, strategic alliances or partnerships, we may 
need  to  integrate  products,  technologies,  widely  dispersed  operations  and  distinct  corporate  cultures.    The  products, 
services or technologies of the acquired companies may need to be altered or redesigned in order to be made compatible 
with our software products and services, or the software architecture of our customers.  These integration efforts may not 
succeed or may distract our management from operating our existing business.  Our failure to successfully manage future 
acquisitions, strategic alliances or partnerships could seriously harm our operating results.  In addition, our stockholders 
would be diluted if we finance the acquisition, strategic alliances or partnerships by incurring convertible debt or issuing 
equity securities. 

OUR CURRENT STOCK COMPENSATION EXPENSE NEGATIVELY IMPACTS OUR EARNINGS AND ONCE 
WE ARE REQUIRED TO REPORT THE FAIR VALUE OF EMPLOYEE STOCK OPTIONS AS AN EXPENSE IN 
CONJUNCTION WITH FINANCIAL ACCOUNTING STANDARDS BOARD STATEMENT NO. 123(R) – SHARE 
BASED PAYMENT, OUR EARNINGS WILL BE ADVERSELY AFFECTED, WHICH MAY CAUSE OUR STOCK 
PRICE TO DECLINE. 

Under  our  current  accounting  practice,  stock  compensation  is  recorded  on  the  date  of  grant  only  if  the  current 
market price of the underlying stock exceeds the exercise price.  Had we accounted for our stock option plans based 
upon the fair value at the grant date for options granted under the plans, based on the provisions of SFAS 123, our 
net income (loss) would have been reduced by $522, $360 and $305 thousand of compensation expense in the years 
ended September 30, 2005, 2004 and 2003.  Effective October 1, 2005, we will be required to record compensation 
expense in the financial statements for stock issued to employees based on the grant date fair value of the equity issued.  
The adoption of SFAS 123(R)’s fair value  method  may have a  significant  impact on our results of operations  and as 
such, our ability to achieve or maintain profitability may be negatively impacted, which may cause our stock price to 
decline. 

OUR CORPORATE COMPLIANCE PROGRAM CANNOT GUARANTEE THAT WE ARE IN COMPLIANCE 
WITH ALL POTENTIALLY APPLICABLE REGULATIONS. 

As a publicly traded company we are subject to significant regulations, including the Sarbanes-Oxley Act of 2002, 
some of which have either only recently been adopted or are currently proposals subject to change.  While we have 
developed and instituted a corporate compliance program based on what we believe are the current best practices 
and  continue  to  update  the  program  in  response  to  newly  implemented  or  changing  regulatory  requirements,  we 
cannot  assure  that  we  are  or  will  be  in  compliance  with  all  potentially  applicable  regulations.    For  example,  we 
cannot  assure  that  in  the  future  our  management  will  not  find  a  material  weakness  in  connection  with  its  annual 
review of our internal control over financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act, effective 
for fiscal year 2007.  We also cannot assure that we could correct any such weakness to allow our management to 
assess  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of  the  end  of  our  fiscal  year  in  time  to 
enable our independent registered public accounting firm to attest that such assessment will  have been fairly stated 
in our Annual Report on Form 10-K to be filed with the Securities and Exchange Commission or attest that we have 
maintained effective internal control over financial reporting as of the end of our fiscal year.  If we fail to comply 
with  any  of  these  regulations,  we  could  be  subject  to  a  range  of  regulatory  actions,  fines,  or  other  sanctions  or 
litigation.  In addition, if we must disclose any material  weakness in our internal control over financial reporting, 
this may cause our stock price to decline. 

WE  ARE  SUBJECT  TO  RISKS  ASSOCIATED  WITH  GOVERMENTAL  REGULATION  AND  LEGAL 
UNCERTAINTIES. 

13 

 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

It is likely that a number of laws and regulations may be adopted in the United States and other countries with 

respect to the Internet that might affect us.  Those laws may relate to areas such as: 

(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 

changes in telecommunications regulations; 
copyright and other intellectual property rights; 
encryption; 
personal privacy concerns, including the use of “cookies” and individual user information; 
e-commerce liability; 
email, network and information security. 

Changes  in  telecommunications  regulations  could  substantially  increase  the  costs  of  communicating  on  the 
Internet  or  over  VoIP  networks.    This,  in  turn,  could  slow  the  growth  in  the  internet  use  of  VoIP  networks  and 
thereby decrease the demand for our services.  Several telecommunications carriers are advocating that the Federal 
Communications  Commission  regulate  the  Internet  and  VoIP  networks  in  the  same  manner  as  other 
telecommunications services by imposing access fees.  Recent events suggest that the FCC may begin regulating the 
Internet and VoIP networks in such a way.  In addition, we operate our services throughout the United States and 
state regulatory authorities may seek to regulate aspects of our services as telecommunications activities. 

Other  countries  and political  organizations are  likely  to impose  or  favor  more  and different  regulations  than 
those that have been proposed in the United States, thus furthering the complexity of the regulation.  The adoption of 
such laws or regulations, and uncertainties associated with their validity and enforcement, may affect the available 
distribution channels for and costs associated with our services, and may affect the growth of the Internet or VoIP 
networks.  Such laws or regulations may therefore harm our business. 

PROVISIONS OF OUR CHARTER DOCUMENTS AND MARYLAND LAW COULD ALSO DISCOURAGE AN 
ACQUISITION OF OUR COMPANY THAT WOULD BENEFIT OUR STOCKHOLDERS. 

Provisions  of  our  articles  of  incorporation  and  by-laws  may  make  it  more  difficult  for  a  third  party  to  acquire 
control  of  our  company,  even  if  a  change  in  control  would  benefit  our  stockholders.    Our  articles  of  incorporation 
authorize  our  board  of  directors,  without  stockholder  approval,  to  issue  one  or  more  series  of  preferred  stock,  which 
could have voting and conversion rights that adversely affect or dilute the voting power of the holders of common stock.  
Furthermore,  our  articles  of  incorporation  provide  for  classified  voting,  which  means  that  our  stockholders  may  vote 
upon  the  retention  of  only  one  or  two  of  our  seven  directors  each  year.    Moreover,  Maryland  corporate  law  restricts 
certain business combination transactions with “interested stockholders.” 

ITEM 1B.  UNRESOLVED STAFF COMMENTS  

Not applicable 

ITEM 2. 

PROPERTIES  

Our principal office is located in Madison, Wisconsin in a leased facility of approximately 11,000 square feet. 
The building serves as our corporate headquarters, accommodating our General and Administrative, Research and 
Development and Sales and Marketing departments. We believe this facility is adequate and suitable for our needs.  
The initial lease term for this office expires on October 1, 2008.  In addition, we lease 2,000 square feet in a building 
in downtown Pittsburgh, Pennsylvania on a month-to-month basis. 

ITEM 3. 

LEGAL PROCEEDINGS  

None 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

ITEM 4. 

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS  

The Annual Meeting of Stockholders was held on May 12, 2005. A quorum consisting of approximately 88.8% of 
the Company's common stock issued and outstanding was represented either in person or by proxy. At the meeting 
the following proposals were approved by the stockholders: 

1.  To  elect  Arnold  B.  Pollard  as  Class  II  Director.  Frederick  H.  Kopko,  Jr,  Rimas  P.  Buinevicius,  Monty  R. 

Schmidt, Gary R. Weis, David C. Kleinman and Paul S. Peercy continued as directors following the meeting. 

2.  To  ratify  the  appointment  of  Grant  Thornton  LLP  as  independent  auditors  of  Sonic  Foundry  for  the  year 

ending September 30, 2005. 

For 

Against 

Abstain/Withheld 

Proposal #1: 
Arnold B. Pollard 
Proposal #2 

26,486,046 
26,658,753 

59,100 

306,832 
75,025 

PART II 

ITEM 5.  MARKET  FOR  REGISTRANT'S  COMMON  EQUITY  AND  RELATED  STOCKHOLDER 

MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES  

Our common stock was initially traded on the American Stock Exchange under the symbol "SFO," beginning 
with our initial public offering in April of 1998. On April 24, 2000, our common stock began trading on the Nasdaq 
National Market under the symbol "SOFO." The following table sets forth, for the periods indicated, the high and 
low sale prices per share of our common stock as reported on the Nasdaq National Market.  

Year Ended September 30, 2006: 

First Quarter (through December 5, 2005)  

$    1.34 

$   1.03 

High 

Low 

Year Ended September 30, 2005: 

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

Year Ended September 30, 2004:  

First Quarter 
Second Quarter 
Third Quarter 
Fourth Quarter 

1.85 
1.65 
1.45 
1.45 

2.72 
2.68 
2.51 
1.71 

1.32 
1.14 
1.05 
1.10 

1.70 
1.81 
1.20 
1.26 

In October 2002, our common stock failed to maintain a minimum bid price of $1.00 per share for at least 30 
consecutive days, which caused our stock price to fail to meet one of the minimum standards required by the Nasdaq 
Stock Market for continued listing as a Nasdaq National Market Security.  We requested a hearing before a Nasdaq 
Listing Qualifications Panel to review the Staff Determination and made a presentation on February 27, 2003. At the 
hearing,  we  asked  for  and  later  received  continued  listing  while  pursuing  the  sale  of  the  Desktop  Software  and 
Media  Service  business  transactions.    On  June  27,  2003  we  received  a  letter  from  a  Nasdaq  listing  qualifications 
official indicating compliance with the minimum closing bid price requirement and that the hearing file was closed. 

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

The  Company  has  not  paid  any  cash  dividends  and  does  not  intend  to  pay  any  cash  dividends  in  the 

foreseeable future.  

At December 5, 2005 there were 517 common stockholders of record.  Many shares are held by brokers and 

other institutions on behalf of shareholders.  

Equity Compensation Plan Information 

Number of securities 
to be issued upon 
exercise of 
outstanding options, 
warrants and rights 

Weighted average 
exercise price of 
outstanding options, 
warrants and rights 

Number of 
securities 
remaining 
available for 
future issuance 

(a) 

(b) 

(c) 

2,409,959 

$   3.29 

3,168,648 

2,177,805 

4,587,764 

1.17 

603,475 

$   2.28 

3,772,123 

Plan category 

Equity compensation plans approved 

by security holders  (1) 

Equity compensation plans not 

approved by security holders (2) 

Total  

(1)  Consists of Employee Stock Option Plan and the Directors Stock Option Plan.  For further information 

regarding these plans, reference is made to Note 5 of the financial statements. 

(2)  Consists of the Non-Qualified Stock Option Plan.  For further information regarding this plan, reference 

is made to Note 5 of the financial statements. 

RECENT SALES OF UNREGISTERED SECURITIES  

None  

(B) USE OF PROCEEDS FROM REGISTERED SECURITIES 

None 

(C) ISSUER PURCHASES OF EQUITY SECURITIES 

None 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

ITEM 6. 

SELECTED FINANCIAL DATA  

The selected financial and operating data were derived from financial statements audited by Grant Thornton 
LLP as of and for the years ended September 30, 2005 and 2004 and by Ernst & Young LLP as of and for the years 
ended September 30, 2003, 2002, and 2001. The selected financial data set forth below is qualified in its entirety by, 
and should be read in conjunction with, "Management's Discussion and Analysis of Financial Condition and Results 
of Operations" and our financial statements and notes thereto appearing elsewhere in this annual report on Form 10-
K (in thousands except per share data). 

2005 

Years Ended September 30, 
2003 

2004 

2002 

2001 

$    8,342 
5,588 
(4,356) 

$    4,413 
2,654 
(5,607) 

$    1,264 
376 
(7,530) 

  $        859 
479 
(7,876) 

$          ─ 
─ 
     (2,624) 

(4,169) 

(5,508) 

(7,549) 

(8,314) 

(2,085) 

─ 

─ 

─ 

132 

─ 
    (4,169) 

─ 
    (5,376) 

(2,930) 

(3,691) 

(47,775) 

11,932 

─ 
     1,453 

─ 

─ 

(44,732) 
  (56,737) 

─ 
 (49,860)

$     (0.14) 
─ 

$     (0.18) 
─ 

$    (0.27) 
0.32 

$     (0.31) 
(0.14) 

$     (0.09) 
(2.16) 

─ 

─ 

─ 

(1.67) 

─ 

Statement of Operations Data: 
Revenue 
Gross margin 
Loss from operations 
Loss from continuing 

operations before cumulative 
effect of change in 
accounting principle 
Loss from operations of 

discontinued operations 

Gain on disposal of 

discontinued operations 

Cumulative effect of change in 

accounting principle 

Net income (loss)  

Income (loss) per common 
share before cumulative 
effect of change in 
accounting principle: 
Continuing operations 
Discontinued operations 
Cumulative effect of change in 

accounting principle 
Basic net income (loss) per 

common share 

$     (0.14) 

$     (0.18) 

$      0.05 

$     (2.12) 

$     (2.25) 

Diluted net income (loss) per 

common share 

$     (0.14) 

$     (0.18) 

$      0.05 

$     (2.12) 

$     (2.25) 

Weighted average common 

shares: - Basic 

- Diluted 

Balance Sheet Data at 
September 30: 
Cash and cash equivalents 
Working capital (deficit) 
Total assets 
Total indebtedness 
Stockholders' equity 

30,363 

30,363 

29,457 

29,457 

27,794 

26,812 

28,375 

26,812 

22,129 

22,129 

2005 
$      4,271  
4,205 
16,245 
43 
13,121 

2004 
$      7,583 
7,560 
18,631 
─ 
16,566 

2003 
$    12,623
11,025
22,801
48
20,231

2002 
$      3,704 
(496) 
27,643 
5,263 
17,984 

2001 
$      7,809
4,421
71,683
5,961
61,231

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

ITEM 7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND 

RESULTS OF OPERATIONS  

The  financial  and business  analysis  below provides  information  that  the  Company  believes  is  relevant  to  an 
assessment  and  understanding  of  the  Company's  consolidated  financial  position  and  results  of  operations.  This 
financial and business analysis should be read in conjunction with the consolidated financial statements and related 
notes.  

When  used  in  this  Report,  the  words  “anticipate”,  “expects”,  “plans”,  “believes”,  “seeks”,  “estimates”  and 
similar expressions are intended to identify forward-looking statements.  These are statements that relate to future 
periods  and  include,  but  are  not  limited  to,  statements  about  the  features,  benefits  and  performance  of  our  Rich 
Media  products,  our  ability  to  introduce  new  product  offerings  and  increase  revenue  from  existing  products, 
expected  expenses  including  those  related  to  sales  and  marketing,  research  and  development  and  general  and 
administrative,  our  beliefs  regarding  the  health  and  growth  of  the  market  for  Rich  Media  products,  anticipated 
increase  in  our  customer  base,  expansion  of  our  products  functionalities,  expected  revenue  levels  and  sources  of 
revenue, expected impact, if any, of legal proceedings, the adequacy of liquidity and capital resources, and expected 
growth in business.  Forward-looking statements are subject to risks and uncertainties that could cause actual results 
to  differ  materially  from  those  projected.    These  risks  and  uncertainties  include,  but  are  not  limited  to,  market 
acceptance for our products, our ability to attract and retain customers and distribution partners for existing and new 
products, our ability to control our expenses, our ability to recruit and retain employees, the ability of distribution 
partners  to  successfully  sell  our  products,  legislation  and  government  regulation,  shifts  in  technology,  global  and 
local  business  conditions,  our  ability  to  effectively  maintain  and  update  our  products  and  service  portfolio,  the 
strength of competitive offerings, the prices being charged by those competitors, and the risks discussed elsewhere 
herein.  These forward-looking statements speak only as of the date hereof.  We expressly disclaim any obligation or 
undertaking  to  release  publicly  any  updates  or  revisions  to  any  forward-looking  statements  contained  herein  to 
reflect any change in our expectations with regard thereto or any change in events, conditions or circumstances on 
which any such statement is based. 

Overview  

Our  business  develops  automated  rich  media  applications  and  scalable  solutions  that  allow  media  owners--
including educational institutions, corporations and government organizations--to deploy, manage, index and distribute 
video  content  on  Internet-based  networks.    Our  core  product  is  the  family  of  Mediasite  presentation  recorders 
(“Mediasite”), complete presentation recording systems for live or on-demand viewing over the Internet, intranet or 
recording to physical media.  Related products and services include server software applications, hosting services, 
and  customer  support,  installation  and  training  services.    Mediasite  addresses  a  broad  variety  of  communications 
ranging  from  executive  briefings,  product  marketing,  and  sales  presentations  to  public  safety/emergency 
management and community outreach, to online lectures and distance learning.   

Critical Accounting Policies  

We  have  identified  the  following  as  critical  accounting  policies  to  our  Company  and  have  discussed  the 
development, selection of estimates and the disclosure regarding them with the audit committee of the board of directors:  

(cid:131)  Revenue recognition and allowance for doubtful accounts; 
(cid:131) 
(cid:131)  Valuation allowance for net deferred tax assets.  

Impairment of long-lived assets; and  

Revenue Recognition and Allowance for Doubtful Accounts  

General  

Revenue  is  recognized  when  persuasive  evidence  of  an  arrangement  exists,  delivery  occurs  or  services  are 
rendered, the sales price is fixed or determinable and collectibility is reasonably assured. Revenue is deferred when 
undelivered  products  or  services  are  essential  to  the  functionality  of  delivered  products,  customer  acceptance  is 

18 

 
 
 
 
 
    
  
    
 
    
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

uncertain, significant obligations remain, or the fair value of undelivered elements is unknown. The Company does 
not offer customers the right to return product, other than for warranty repairs, and does not offer price protection, 
rebates  and  other  offerings  that  occur  under  sales  programs  and  accordingly  does  not  reduce  revenue  for  such 
programs.  The following policies apply to the Company’s major categories of revenue transactions.  

Products   

Products are considered delivered, and revenue is recognized, when title and risk of loss have been transferred 
to  the  customer.  Under  the  terms  and  conditions  of  the  sale,  this  occurs  at  the  time  of  shipment  to  the  customer. 
Product revenue currently represents sales of our Mediasite product and Mediasite related products such as server 
software  revenue  but  excludes  revenue  generated  from  customer  support  services,  which  is  included  in  customer 
support fees discussed below.  

Customer Support Fees 

We  sell  support  contracts  to  our  Mediasite  customers,  typically  one  year  in  length  and  record  the  related 
revenue  ratably  over  the  contractual  period.    We  also  sell  installation  and  training  services  and  host  customer 
Mediasite content.  Revenue for those services is recognized when performed in the case of installation and training 
services and are recognized ratably over the contract period for hosting services.  Our support contracts cover phone 
and  electronic  technical  support  availability  over  and  above  the  level  provided  by  our  distributors,  software 
upgrades, advance replacement, and an extension of the standard hardware warranty from 90 days to one year.   The 
manufacturer  we  contract  with  to  build  the  units  performs  hardware  warranty  service.    Revenue  for  time  and 
material  contracts  such  as  training  fees  are  recognized  as  services  are  rendered.  Service  amounts  invoiced  to 
customers in excess of revenue recognized are recorded as deferred revenue until the revenue recognition criteria are 
met. 

Other 

Other revenue consists of software licensing of our Publisher product, custom software development performed 
under  time  and  materials  or  fixed  fee  arrangements  and  amounts  charged  for  shipping  and  handling.  Software 
licensing is recorded when persuasive evidence of an arrangement exists, delivery occurs, the sales price is fixed or 
determinable and collectibility is reasonably assured. Custom software development includes fees recorded pursuant 
to long-term contracts (including research grants), using the percentage of completion method of accounting, when 
significant customization or modification of a product is required.  Shipping and handling is recorded at the time of 
shipment to the customer. 

Revenue Arrangements that Include Multiple Elements  

Revenue  for  transactions  that  include  multiple  elements  such  as  hardware,  software,  training,  and  support 
agreements is allocated to each element based on its relative fair value and recognized for each element when the 
revenue recognition criteria have been met for such element. Fair value is generally determined based on the price 
charged when the element is sold separately. In the absence of fair value of a delivered element, revenue is allocated 
first to the fair value of the undelivered elements and the residual revenue to the delivered elements. The Company 
recognizes revenue for delivered elements only when all of the following criteria are satisfied: undelivered elements 
are not essential to the functionality of delivered elements, uncertainties regarding customer acceptance are resolved, 
and the fair value for all undelivered elements is known.  

Credit Evaluation  

We perform ongoing credit evaluations of our customers’ financial condition and generally do not require 
collateral. We maintain allowances for potential credit losses and such losses have been within our expectations.  

19 

 
  
 
 
 
  
  
 
  
  
  
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Impairment of long-lived assets  

We assess the impairment of goodwill and capitalized software development costs on an annual basis or whenever 
events or changes in circumstances indicate that the fair value of these assets is less than the carrying value. Factors we 
consider important which could trigger an impairment review include the following:  

(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 

poor economic performance relative to historical or projected future operating results;  
significant negative industry, economic or company specific trends;  
changes in the manner of our use of the assets or the plans for our business; and  
loss of key personnel  

If  we  determine  that  the  fair  value  of  goodwill  is  less  than  its  carrying  value,  based  upon  the  annual  test  or  the 
existence  of  one  or  more  of  the  above  indicators  of  impairment,  we  would  then  measure  impairment  based  on  a 
comparison  of  the  implied  fair  value  of  goodwill  with  the  carrying  amount  of  goodwill.  To  the  extent  the  carrying 
amount of goodwill is greater than the implied fair value of goodwill, we would record an impairment charge for the 
difference.  

We  evaluate  all  of  our  long-lived  assets,  including  intangible  assets  other  than  goodwill,  for  impairment  in 
accordance with the provisions of SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets". 
We  evaluate  all  of  our  long-lived  assets  and  intangible  assets,  including  intangible  assets  other  than  goodwill,  for 
impairment.  Long-lived assets and intangible assets other than goodwill are evaluated for impairment whenever events 
or  changes  in  circumstances  indicate  that  the  carrying  value  of  an  asset  may  not  be  recoverable  based  on  expected 
undiscounted cash flows attributable to that asset. Should events indicate that any of our long-lived assets are impaired; 
the amount of such impairment will be measured as the difference between the carrying value and the fair value of the 
impaired asset and recorded in earnings during the period of such impairment.  

Valuation allowance for net deferred tax assets 

Deferred income taxes are provided for temporary differences between financial reporting and income tax basis of 
assets and liabilities, and are measured using currently enacted tax rates and laws. Deferred income taxes also arise from 
the future benefits of net operating loss carryforwards. For the US operations, a valuation allowance equal to 100% of the 
net deferred tax assets has been recognized due to uncertainty regarding future realization. 

RESULTS OF OPERATIONS  

Our Rich Media business was established  in fiscal 2002 upon the acquisition of Mediasite Inc. in October 2001.  
Our  Media  Services  and  Desktop  Software  businesses  were  sold  in  fiscal  2003  and  reported  under  the  caption  of 
discontinued  operations.    The  sale  of  our  Media  Services  and  Desktop  Software  businesses  significantly  affects  the 
comparability of our results of operations from year to year. You should read the following discussion of our results of 
operations  and  financial  condition  in  conjunction  with  our  consolidated  financial  statements  and  related  notes  thereto 
included in Item 8 of this Annual Report on Form 10-K. 

Revenue  

Revenues from our business include the sales of Mediasite and server software products and related customer 
support contracts and services, such as content hosting, sold separately as well as fees charged for the licensing of 
indexing related  software  and  custom  software development.   We  market  our products to  educational institutions, 
corporations and government agencies that need to deploy, manage, index and distribute video content on Internet-
based  networks.    We  reach  both  our  domestic  and  international  markets  through  reseller  networks,  a  direct  sales 
effort and partnerships with system Integrators. 

Revenues in 2005 totaled $8.3 million, compared to $4.4 million in 2004.   Revenues consisted of the following: 

2005 compared to 2004 

20 

 
   
    
   
  
   
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

(cid:131)  Product sales of Mediasite increased from $3.4 million in 2004 to $6.9 million in 2005 due to many factors 
including  increased  sales  and  marketing  efforts,  multiple  unit  sales,  repeat  purchases  from  existing 
customers (44% of 2005 revenues were from preexisting customers compared to 35% in 2004), addition of 
our server software product, release of new versions of Mediasite and product enhancements. 

Units sold 
Mobile to rack ratio 
Average sales price, excluding support (000’s) 
Mediasite gross margins, excluding support 

2005 
467 
 1.5 to 1 
$14.8 
66% 

2004 
269 
2.5 to 1 
$12.8 
60% 

(cid:131)  Customer  support  revenue  represents  the  portion  of  fees  charged  for  Mediasite  SmartServe  service 
contracts amortized over the length of the contract, typically 12 months, as well as training and installation 
services.  Customer support revenue increased from $425 thousand in 2004 to $975 thousand in 2005, due 
primarily  to  support  contracts  on  an  increasing  number  of  new  Mediasite  sales  as  well  as  renewals  of 
support  contracts  entered  into  in  prior  years.    At  September  30,  2005  $957  thousand  of  unrecognized 
support  revenue  remained  in  unearned  revenues,  of  which  we  expect  to  recognize  $320  thousand  in  the 
upcoming quarter. 

(cid:131)  Other revenue relates to freight charges billed separately to our customers, software licensing fees for our 

Publisher product and certain custom software engineering projects 
(cid:131) 

In  2005,  we  recorded  revenue  of  $163  thousand,  in  a  single  transaction,  for  the  license  of  software 
code designed for indexing of rich media and video filters. 

(cid:131)  Other  revenues  also  include  $221  thousand  of  grant  revenue  in  2005  compared  to  $245  thousand  in 
2004, pursuant to a $496 thousand grant awarded by the Department of Justice in October 2003.  We 
expect  to  complete  the  grant  in  2006  and  recognize  the  remaining  $30  thousand  available  under  the 
contract.  We do not expect to request additional funds to further advance the technology.   

Revenue increased $3.1 million, from $1.3 million in 2003 to $4.4 million in 2004.  

2004 compared to 2003 

(cid:131)  Product sales of Mediasite increased from $1.2 million in 2003 to $3.4 million in 2004 due to many factors 
including increases in internal and external sales and marketing efforts, demand generated from prior sales 
to high profile reference accounts, repeat purchases from existing customers and product enhancements. 
(cid:131)  Customer support revenue increased from $84 thousand in 2003 to $425 thousand in 2004, due primarily to 
increased  sales  of  new  Mediasite  products  and  renewals  of  support  contracts  entered  into  in  2003.    At 
September 30, 2004, $473 thousand of unrecognized support revenues remained in unearned revenues. 
(cid:131)  Other revenue relates to freight charges billed separately to our customers, software licensing fees for our 
Publisher  product  and  certain  custom  software  engineering  projects.    Other  than  freight  costs,  no  other 
revenues were recorded in 2003. 
(cid:131) 

In 2004 we recorded Publisher license revenues of $242 thousand from a system integrator selling to a 
unit of the Federal Government.  The amount represents the second phase of a transaction originally 
entered into in fiscal 2002. 

(cid:131)  Other  revenues  also  include  $245  thousand  of  grant  revenue  pursuant  to  a  $496  thousand  grant 

awarded by the Department of Justice in October 2003.   

Gross Margin  

Total gross margins for 2005 were $5.6 million or 67% compared to $2.7 million or 60% in 2004.  High margin 
customer support revenue and licensing of server software applications accounted for the majority of the increase in 
gross margin percentage over 2004 levels.  The significant components of cost of systems include:  

(cid:131)  Material and freight costs for the Mediasite units.  The gross margin on Mediasite sales varies with product 
mix; our rack units typically carry a higher margin than our mobile units do.  Mediasite customer support 
revenues, hosting services, server license fees and DOJ grant revenue do not carry a cost over and above 

21 

 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

staff costs included in operating expenses – significantly enhancing Mediasite product margins.  Mediasite 
sales should typically result in gross margins of approximately 60% - 70%. 

(cid:131)  Amortization  of  Mediasite  Inc.  related  acquisition  amounts  assigned  to  purchased  technology  and  other 
identified intangibles.  We will continue to amortize approximately $83 thousand per quarter over the next 
year for the identified intangibles of the purchase. 
In late 2005 we began to amortize the capitalized costs for the design of tooling to make our own system 
components.  We expect additional amortization expense of approximately $220 over the next year.  

(cid:131) 

(cid:131)  No  royalty  fees  on  Publisher  revenues  were  incurred  in  fiscal  2005  nor  do  we  expect  to  incur  any 

significant payments in the future. 

Margins are expected to continue to increase in the near term as total revenues increase, non-cash amortization 

of purchased technology costs remain constant, and as the mix of revenues reflects a greater percentage of higher 
margin post contract support, server software license fees, consulting and hosting revenues.  

Operating Expenses  

Selling and Marketing Expenses  

Selling and marketing expenses include wages and commissions for sales, marketing, business development and 
technical support personnel, print advertising and various promotional expenses for our products. Timing of these 
costs  may  vary  greatly  depending  on  introduction  of  new  products  and  services  or  entrance  into  new  markets  or 
participation in major tradeshows.  

2005 compared to 2004 

The $1.45 million increase in sales and marketing expense from 2004 to 2005 resulted from numerous items.  

Significant differences include: 

(cid:131)  Growth in revenues and sales staff led to an increase of $1.2 million in wages, commissions, benefits, travel 

(cid:131) 

and related administrative costs.  Our sales staff increased from 20 to 31. 
$250 thousand increase in advertising and tradeshow expense due to additional tradeshow attendance and 
increased print advertising. 

As of September 30, 2005 we had 31 employees in Selling, Marketing and Customer Support, an increase of 11 
employees from 2004. We anticipate approximately 40% growth in selling and marketing headcount in fiscal 2006.  

2004 compared to 2003 

Selling and marketing expenses increased by $851 thousand, or 27%, to $3.8 million in 2004 from $3.0 million 

in 2003, primarily attributable to the following: 

(cid:131) 

(cid:131) 

$600 thousand increase in wages, commissions, benefits, travel and related administrative costs associated 
with  an  increase  in  field  sales  staff  from  6  to  14.    The  increase  was  partially  offset  by  a  decrease  in 
severance related wages of $300 thousand paid to two sales executives in 2003.  
$270 thousand increase in advertising, promotional and tradeshow expenses in 2004 over 2003 primarily 
directed at promoting new product versions and introducing products to new markets. 

(cid:131)  Mediasite  units  used  by  sales,  training  and  support  staff  were  expensed  in  2004  when  removed  from 
inventory  as  well  as  units  used  as  “loaners”  to  key  accounts  for  30  to  90  day  trial  periods.  The  cost  of 
internal and loaner units in 2004 was $192 thousand.  

General and Administrative Expenses ("G&A expenses")  

General  and  administrative  (“G&A”)  expenses  consist  of  personnel  and  related  costs  associated  with  the 
facilities,  finance,  legal,  human  resource  and  information  technology  departments,  as  well  as  other  expenses  not 
fully allocated to functional areas. 

22 

 
 
   
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

2005 compared to 2004 

G&A  expenses  increased  $40  thousand,  or  1%,  from  $2.82  million  in  2004  to  $2.86  million  in  2005.  Major 

components of the change include: 

(cid:131)  Wage  and  benefit  expenses  increased  nearly  $170  thousand  due  in  part  to  non-cash  stock  compensation 
associated with the separation of an employee, annual wage and incentive increases, and increased cost of 
benefits. 

(cid:131)  This  increase  was  partially  offset  as  we  utilized  available  credits  to  reduce  certain  retirement  and  other 

expenses by over $110 thousand. 

(cid:131)  Other variances included an increase in facility expense due in part to increased square footage under lease, 

and a decrease in professional fees including accounting and legal services. 

As of September 30, 2005 we had 8 full-time employees in G&A. We do not anticipate significant growth in 

G&A headcount in fiscal 2006.  

2004 compared to 2003 

G&A  expenses  decreased  $363  thousand,  or  11%,  from  $3.2  million  in  2003  to  $2.8  million  in  2004.  The 

decrease is due to: 

(cid:131)  A $300 thousand charge to accrue the remaining anticipated net costs through the date of lease expiration 

for two Pittsburgh, PA facilities no longer utilized. 
$250 thousand reduction in professional fees primarily related to 2003 legal fees associated with debt and 
other restructuring activities. 
Increase in facility and other operating costs associated with increase in product shipments.  

(cid:131) 

(cid:131) 

Product Development Expenses ("R&D expenses")  

Product development expenses include salaries and wages of the software research and development staff and 
an  allocation  of  benefits,  facility  and  administrative  expenses.  Fluctuations  in  product  development  expenses 
correlate directly to changes in headcount. 

2005 compared to 2004 

R&D expenses increased $194 thousand, or 12%, from $1.6 million in 2004 to $1.8 million in 2005.   Salaries, 
commissions  and  benefits  were  the  primary  reason  for  the  increase,  accounting  for  $163  thousand  of the  increase 
over the prior year.  Additional contributors to the increase included facilities related expenses.  In 2005, 79% of 
R&D costs related to salaries and benefits.  

As of September 30, 2005 we had 15 employees in Research and Development. We do not anticipate significant 

growth in R&D headcount in fiscal 2006. We do not anticipate that any fiscal 2005 software development efforts 
will qualify for capitalization under SFAS No. 86 “Accounting for the Cost of Computer Software to be Sold, 
Leased, or Otherwise Marketed.”  

2004 compared to 2003 

R&D expenses decreased $133 thousand, or 8%, from $1.7 million in 2003 to $1.6 million in 2004.   Attrition 
and workforce reductions of Publisher focused engineering staff at our Pittsburgh, PA location, partially offset by an 
increase in Madison, WI based Mediasite focused engineering staff accounted for the change.   

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Other Income (Expense) 

Other  income  (expense)  included  primarily  interest  income  in  2005  and  2004,  and  a  loss  on  sale  of 

miscellaneous equipment in 2003.   

Discontinued Operations 

Media Services 

The Company completed the sale of assets utilized in the Media Services business on May 16, 2003 with Deluxe 
Media  Services  (“Deluxe”).  The  transaction  included  all  assets  utilized  in  the  Company’s  Media  Services  business 
primarily  affecting  business  conducted  from  and  employees  in  the  Company’s  Santa  Monica  California  and  Toronto 
Canada facilities. Under terms of the agreement, Deluxe acquired the Media Services business for approximately $5.6 
million including cash of $4.5 million plus an estimate of $1.1 million for net working capital and assumption of certain 
capital leases. The Company received $5.2 million at close with the remainder due upon the final determination of actual 
working  capital.    The  Company  received  $350  thousand  of  the  remainder  in  September  2003  and  received  a  final 
payment of $241 thousand in January 2004.  The Company recorded a gain on sale of discontinued operations of $185 
thousand  in  2004  to  reflect  the  amount  that  the  January  2004  payment  and  other  settlements  exceeded  the  working 
capital estimates.  Overall, the Company recorded a loss on disposition of the Media Services business of $1.8 million.  

The 2003 loss from operations of discontinued operations includes a $1.8 million loss related to the Media 

Services business, on revenues of $4.9 million.   

Desktop Software 

The Company entered into an amended and restated asset purchase agreement with SP Acquisition Company, a 
subsidiary of Sony Pictures Digital, dated June 6, 2003 and effective May 2, 2003, to sell the assets of the Company’s 
Desktop Software business for $19 million cash and assumption of certain trade payables, accrued liabilities and capital 
leases associated with the Desktop Software business. The transaction was completed on July 30, 2003. The negotiated 
price of the transaction contemplated net working capital balances at March 31, 2003 with any difference between the 
values at March 31, 2003 and the date of close to be reflected as a post closing adjustment.  The Company’s net working 
capital  decreased  during  the  period  preceding  close  due  to  improved  collections  of  customer  accounts,  leading  to  an 
adjustment  in the purchase price of $497 thousand which was  paid to Sony Pictures Digital in December 2003.  The 
Company recorded a gain on the disposal of the Desktop Software business in fiscal 2003 of $13.9 million and recorded 
a $53 thousand loss in 2004 to account for the final settlement of working capital.   

 The 2003 loss from operations of discontinued operations includes a $1.1 million loss related to the Desktop 

Software business, on revenues of $12.0 million.   

LIQUIDITY AND CAPITAL RESOURCES  

We  have  funded  our  operations  to  date  primarily  from  public  and  private  placement  offerings  of  equity 
securities, debt, and from the 2003 sales of our Desktop Software and Media Services businesses. On September 30, 
2005, 2004 and 2003, we had cash and cash equivalents of $4.3, $7.6 and $12.6 million.  

2005 compared to 2004 

Cash used in operating activities totaled $3.3 million in 2005 compared to $6.2 million in 2004.   The decrease 
in cash outflows related to a $1.2 million reduction in net loss, and reduced cash requirements in accounts payable 
and  accrued  liabilities.    These  factors  were  partially  offset  by  an  increase  in  accounts  receivable due to  increased 
Mediasite revenues in 2005. 

24 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Cash used in investing activities totaled $435 thousand in 2005 compared to cash used in investing activities of 
$271  thousand  in  2004.    Investing  activities  for  the  current  year  were  due  to  the  purchases  of  property  and 
equipment.  Investing activities in the prior year were due to purchases of property and equipment as well, net of an 
additional $132 thousand proceeds received from the sale of discontinued businesses.   

Cash provided by financing activities in 2005 totaled $470 thousand compared to $1.5 million in 2004.  Current 
year  financing  activities  included  $470  thousand  of  issuance  of  common  stock  from  exercise  of  common  stock 
purchase options and warrants while the prior year included $1.5 million of such proceeds, partially offset by capital 
lease payments.   

2004 compared to 2003 

Cash used in operating activities totaled $6.2 million in 2004 compared to $4.1 million in 2003.   Increases in 
Mediasite revenues in 2004 resulted in increased accounts receivable and inventories of nearly $1.0 million whereas 
accounts  receivable  declined  in  2003  by  $819  thousand  due  to  the  impending  sales  of  the  Desktop  Software  and 
Media Services businesses.  

Cash  used  in  investing  activities  totaled  $271  thousand  in  2004  compared  to  cash  provided  by  investing 
activities of $20.9 million in 2003.   Investing activities for 2004 were due to purchases of property and equipment, 
net of an additional $132 thousand proceeds received from the sale of discontinued businesses in 2003.   

Cash provided by financing activities in 2004 totaled $1.5 million compared to a use of cash of $7.9 million in 

2003.  The year 2004 included $1.5 million of proceeds from issuance of common stock.   

We expect to reach cash flow breakeven in fiscal 2006 and believe we can fund operations with cash on hand 
through  that  point.    Despite  our  belief  that  we  have  sufficient  cash  to  fund  operations  in  2006,  we  believed  it  was 
prudent to raise additional cash through the issuance of common stock.  In November 2005, we issued 747 thousand 
shares and 149 thousand common stock purchase warrants to certain individual investors, and received proceeds of $725 
thousand.  

We expect to continue to acquire property and equipment in fiscal 2006 including equipment associated with 
our  anticipated  growth  in  employees,  expansion  of  our  services  offering  and  development  of  a  new  hardware 
component  in  our  Mediasite  product.    We  have  no  plans  to  pursue  any  debt  arrangements  at  this  time  but  may 
evaluate further operating or capital lease opportunities to finance certain equipment acquisitions. In order to fund 
long-term  cash  requirements  and/or  pursue  complimentary  business  strategies,  we  may  evaluate  the  issuance  of 
additional stock to investors or strategic partners.  

Contractual Obligations 

The following summarizes our contractual obligations at September 30, 2005 and the effect those obligations 

are expected to have on our liquidity and cash flow in future periods (in thousands): 

Contractual Obligations: 
Purchase commitments 
Operating lease obligations 
Capital lease obligations 

Total 
$ 1,624 

    668   
      43   

Less than 
1 Year 
 $ 1,624 
    216  
      15 

  Years 2-3 

$       ─ 
   451 
     28 

  Years 4-5 
$       ─ 
       1 
       ─ 

Over 5 
years 
$       ─ 
       ─ 
       ─ 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK  

Derivative Financial Instruments  

The Company is not party to any derivative financial instruments or other financial instruments for which the 
fair  value  disclosure  would  be  required  under  SFAS  No.  133,  "Derivative  Financial  Instruments,  Other  Financial 
Instruments  and  Derivative  Commodity  Instruments."  The  Company's  cash  equivalents  consist  of  overnight 
investments  in  money  market  funds  that  are  carried at  fair  value. Accordingly,  we believe  that  the market  risk of 
such investments is minimal.  

Interest Rate Risk  

The  Company's  cash  equivalents  are  subject  to  interest  rate  fluctuations,  however,  we  believe  this  risk  is 

immaterial due to the short-term nature of these investments.  

Foreign Currency Exchange Rate Risk  

All international sales of our products are denominated in US dollars.  

ITEM 8.  

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA  

26 

 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Report of Independent Registered Public Accounting Firm  

The Board of Directors and Stockholders of Sonic Foundry, Inc.  

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Sonic  Foundry,  Inc.  (the  Company)  as  of 
September 30, 2005 and 2004, and the related consolidated statements of operations, stockholders' equity, and cash 
flows for the years then ended. These financial statements are the responsibility of the Company's management. Our 
responsibility is to express an opinion on these financial statements based on our audits.   The consolidated financial 
statements of the Company for the year ended September 30, 2003, were audited by other auditors. Those auditors 
expressed  an  unqualified  opinion  on  those  consolidated  financial  statements  in  their  report  dated  November  14, 
2003. 

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States).  Those standards require that we plan and perform the audits to obtain reasonable assurance about 
whether the financial statements are free of material misstatement.  The Company is not required to have, nor were 
we engaged to perform an audits of its internal control over financial reporting.  Our audit included consideration of 
internal  control  over  financial  reporting  as  a  basis  for  designing  audit  procedures  that  are  appropriate  in  the 
circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal 
control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on a 
test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements,  assessing  the  accounting 
principles used and significant estimates made by management, as well as evaluating the overall financial statement 
presentation.  We believe that our audits provide a reasonable basis for our opinion 

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  consolidated 
financial  position  of  the  Company  as  of  September  30,  2005  and  2004  and  the  consolidated  results  of  their 
operations  and  their  cash  flows  for  the  years  then  ended,  in  conformity  with  accounting  principles  generally 
accepted in the United States of America.  

Our audits were conducted for the purpose of forming an opinion on the basic financial statements taken as a whole.  
Schedule II, listed in the Index at Item 15(a) is presented for purposes of additional analysis and is not a required 
part of the basic financial statements.  This schedule has been subjected to the auditing procedures applied in the 
audits of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the 
basic financial statements taken as a whole. 

GRANT THORNTON LLP 

Madison, Wisconsin  
November 4, 2005 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Report of Ernst & Young LLP, Independent Registered Public Accounting Firm  

The Board of Directors and Stockholders of Sonic Foundry, Inc.  

We  have  audited  the  accompanying  consolidated  statement  of  operations,  stockholders’  equity  and  cash  flows  of 
Sonic  Foundry,  Inc.  (the  Company)  for  the  year  ended  September  2003.    Our  audit  also  included  the  financial 
statement schedule listed in the index at Item 15(a) for the year ended September 30, 2003. The financial statements 
and schedule  are  the responsibility  of  the  Company's  management.  Our responsibility  is  to  express  an  opinion  on 
these financial statements and schedule based on our audit.  

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about 
whether  the  financial  statements  are  free  of  material  misstatement.  An  audit  includes  examining,  on  a  test  basis, 
evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements.  An  audit  also  includes  assessing  the 
accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall 
financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.  

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  consolidated 
results of the Company’s operations and its cash flows for the year ended September 30, 2003, in conformity with 
U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when 
considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the 
information set forth therein.  

Milwaukee, Wisconsin  
November 14, 2003 

ERNST & YOUNG LLP 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Consolidated Balance Sheets 
(in thousands except for share data and per share data) 

Assets  
Current assets:  

Cash and cash equivalents 

     Accounts receivable, net of allowances of $115 and $98 

Inventories 
Prepaid expenses and other current assets 

      Total current assets 

Property and equipment: 

Leasehold improvements 
Computer equipment 
Furniture and fixtures 

Total property and equipment 
Less accumulated depreciation 
Net property and equipment 

Other assets: 

Goodwill and other intangible assets, net 
Capitalized software development costs, net of                      

amortization of $1,067 and $788 
Total other assets 

Total assets 

Liabilities and stockholders' equity  
Current liabilities:  

Accounts payable 
Accrued liabilities 
Unearned revenue 
Current portion of capital lease obligation 
     Total current liabilities 

Long-term portion of capital lease 
Other liabilities 

      Total liabilities 

Stockholders' equity: 

Preferred stock, $.01 par value, authorized 5,000,000 shares; none issued 
5% preferred stock, Series B, voting, cumulative, convertible, $.01 par 
value (liquidation preference at par), authorized 10,000,000 shares, 
none issued  

Common stock, $0.01 par value, authorized 100,000,000 shares; 
30,910,409 and 29,782,269 shares issued and 30,840,159 and 
29,712,019 shares outstanding  

Additional paid-in capital 
Accumulated deficit 
Receivable for common stock issued 
Treasury stock, at cost, 70,250 shares 

Total stockholders' equity 

Total liabilities and stockholders' equity 

See accompanying notes  

29 

September 30, 

2005 

2004 

$         4,271 
2,232 
414 
363 
7,280 

$         7,583 
1,345 
371 
299 
9,598 

185 
1,570 
185 
1,940 
933 
1,007 

7,626 

185 
1,010 
177 
1,372 
627 
745 

7,676 

332 
7,958 
$       16,245 

612 
8,288 
$       18,631 

$         1,323 
780 
957 
15 
3,075 

$           879 
686 
473 
─ 
2,038 

28 
21 
3,124 

─ 

─ 

─ 
27 
2,065 

─ 

─ 

309 
170,083 
(157,077) 
(26) 
(168) 
13,121 
$      16,245 

298 
169,383 
(152,908) 
(39) 
(168) 
16,566 
$      18,631 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Consolidated Statements of Operations 
(in thousands except for share and per share data) 

Continuing Operations 
Revenue: 
Product sales 
Customer support fees 
Other 
Total revenue 
Cost of revenue 
Gross margin 

Operating expenses: 
Selling and marketing expenses 
General and administrative expenses 
Product development expenses 

Total operating expenses 

Loss from operations 

Other income (expense), net 
Loss from continuing operations  

Years Ended September 30, 
2004 

2005 

2003 

$       6,928 
975 
439 
8,342 
2,754 
5,588 

$       3,443 
425 
545 
4,413 
1,759 
2,654 

$     1,172 
84 
      8 
1,264 
888 
376 

5,277 
2,864 
1,803 
9,944 
(4,356) 

187 
(4,169) 

3,826 
2,826 
1,609 
8,261 
(5,607) 

99 
(5,508) 

2,975 
3,189 
1,742 
7,906 
(7,530) 

(19) 
(7,549) 

Loss from operations of discontinued operations including 

$68 of income tax benefit in 2003  

Gain on disposal of discontinued operations 
Net income (loss) 

─ 
─ 
$    (4,169) 

─ 
132 
$     (5,376) 

(2,930) 
11,932 
$      1,453 

Income (loss) per common share: 
Continuing operations 
Discontinued operations 
Basic net income (loss) per common share 
Diluted net income (loss) per common share 

Weighted average common shares   – Basic 

  – Diluted 

See accompanying notes  

$     (0.14) 
─ 
$     (0.14) 
$     (0.14) 

$        (0.18) 

─ 

$        (0.18) 
$        (0.18) 

$      (0.27) 
0.32 
  $        0.05 
  $        0.05 

30,363,000 
30,363,000 

29,457,000 
29,457,000 

  27,794,000 
  28,375,000 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Consolidated Statements of Stockholders' Equity 
For the Years Ended September 30, 2005, 2004 and 2003 
(in thousands) 

Common 
stock 
$     277 

Additional 
paid-in 
capital 
  $  167,028 

Accumulated
deficit 
$ (148,985) 

Currency 
translations
$   (111) 

Receivables 
for common 
stock issued 
$     (26) 

Unearned 
compen- 
sation 
$      (49) 

Treasury 
stock 
$   (150) 

Total 
$  17,984 

2 

─ 

─ 

8 

─ 

─ 

─ 

61 

(10) 

224 

803 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

1,453 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

111 

─ 

─ 

─ 

(436) 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

49 

─ 

─ 

─ 

(18) 

─ 

─ 

─ 

─ 

─ 

       287 

   168,106 

 (147,532) 

      ─ 

   (462) 

         ─ 

    (168) 

─ 

─ 

13 

194 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

─ 

63 

(28) 

224 

375 

49 

1,453 

111 
1,564 
  20,231 

13 

194 

11 
─ 
     298 

1,070 
─ 
169,383 

─ 
       (5,376) 
(152,908) 

─ 
─ 
      ─ 

423 
─ 
    (39) 

─ 
─ 
        ─ 

─ 
─ 
  (168) 

1,504 
(5,376) 
  16,566 

─ 

254 

─ 

─ 

─ 

─ 

─ 

254 

11 
─ 
$     309 

446 
─ 
$  170,083 

─ 
       (4,169) 
$ (157,077) 

─ 
─ 
$        ─ 

13 
─ 
$     (26) 

─ 
─ 
$        ─ 

─ 
─ 
$  (168) 

470 
(4,169) 
$  13,121   

Balance, September 30, 2002 

Issuance of common stock 
Receipt of shares for retirement 

of debt 

Issuance of common stock 
warrants and options 
Exercise of common stock 
warrants and options 
Amortization of unearned 

compensation 

Comprehensive income: 

Net income 
Foreign currency translation 

adjustments 
Comprehensive income 
Balance, September 30, 2003 

Issuance of common stock 
Issuance of common stock 
warrants and options 
Exercise of common stock 
warrants and options 

Net loss 
Balance, September 30, 2004 

Issuance of common stock 
warrants and options 
Exercise of common stock 
warrants and options 

Net loss 
Balance, September 30, 2005 

See accompanying notes 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Consolidated Statements of Cash Flows 
(in thousands) 

Operating activities  

Net income (loss) 
Adjustments to reconcile net income (loss) to net cash used in operating 

activities: 

   Gain on disposal of discontinued operations 

Amortization of goodwill, other intangibles, and capitalized software 

development  costs 

Depreciation and amortization of property and equipment 
Amortization of debt discount and debt issuance costs 
Non-cash compensation charges and charges for stock warrants and 

options 

Loss on sale of assets 
  Other non-cash items 

Changes in operating assets and liabilities: 

Accounts receivable, net  
Inventories 
Prepaid expenses and other assets 
Accounts payable and accrued liabilities 

     Unearned revenue 
Net cash used in operating activities 

Investing activities 

Proceeds from sale of discontinued operations, net 
Purchases of property and equipment 
Proceeds from disposals of assets 
Net cash provided by (used in) investing activities 

Financing activities 

Proceeds from issuance of common stock, net of issuance costs 
Proceeds from debt issuances 
Payments on long-term debt and capital leases 
Payments on line of credit, net 
Net cash provided by (used in) financing activities 

Effect of exchange rate changes on cash 
Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of period 
Cash and cash equivalents at end of period 

Supplemental cash flow information: 

Interest paid 
Income taxes paid (refunded) 

Noncash transactions: 

Capital lease acquisitions 
Property and equipment financed by accounts payable 
Issuance of warrants for consulting services 
Other non-cash items  

Years Ended September 30, 
2004 

2005 

2003 

$       (4,169) 

$       (5,376) 

$        1,453 

— 

330 
306 
— 

276 
— 
(30) 

(876) 
(43) 
(97) 
472 
484 
(3,347) 

— 
(435) 
— 
(435) 

470 
— 
— 
— 
470 

(132) 

(11,932) 

330 
246 
— 

205 
— 
— 

(716) 
(260) 
(78) 
(736) 
279 
(6,238) 

132 
(403) 
— 
(271) 

1,517 
— 
(48) 
— 
1,469 

406 
2,220 
2,978 

228 
98 
— 

819 
(46) 
164 
(666) 
194 
(4,084) 

21,093 
(250) 
15 
20,858 

438 
1,069 
(8,941) 
(451) 
(7,885) 

— 
(3,312) 
7,583 
$        4,271 

— 
(5,040) 
12,623 
$        7,583 

30 
8,919 
3,704 
$      12,623 

$             — 
32 

$             — 
(6) 

$       1,004 
(362) 

43 
60 
125 
90 

— 
— 
194 
— 

33 
— 
224 
— 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

1.  Basis of Presentation and Significant Accounting Policies  

Business  

Sonic Foundry, Inc. (the Company) is in the business of developing automated rich media application software 
and systems (our “Rich Media” business). Our current operations were formed in October 2001 when we acquired 
the assets and assumed certain liabilities of Mediasite, Inc. 

Until  late  fiscal  2003,  we  were  engaged  in  three  businesses  –  Media  Services,  Desktop  Software  and  Rich 
Media.    Media  Services  provided  format  conversion,  tape  duplication,  film  restoration  and  other  services  to  the 
media,  broadcast  and  entertainment  industries.  On  May  16,  2003,  the  Company  completed  the  sale  of  the  Media 
Services business (see Note 2 –Discontinued Operations).   

The  desktop  software  business  (“Desktop  Software”)  designed,  developed,  marketed  and  supported  software 
products  for  digitizing,  converting,  editing  and  publishing  audio,  video,  and/or  multimedia  content.    On  July  30, 
2003, the Company completed the sale of the Desktop Software business to a subsidiary of Sony Pictures Digital for 
approximately  $19  million  cash,  certain  other  consideration,  and  assumption of  certain  accounts  payable,  accrued 
liabilities and capital leases associated with the Desktop Software business (see Note 2 – Discontinued Operations).   

All  revenue  and  expenses  included  in  the  results  of  operations  of  both  the  Media  Services  business  and  the 

Desktop Software business have been presented as discontinued operations (the "Discontinued Operations").   

Principles of Consolidation  

The accompanying consolidated financial statements include the accounts of the Company and its subsidiaries. 
All significant intercompany transactions and balances have been eliminated. The functional currency of our foreign 
owned  subsidiaries  (whose  operations  were  sold  during  2003)  was  the  Canadian  dollar;  accordingly,  assets  and 
liabilities were translated into United States dollars at the rate of exchange existing at the end of the period. Income 
and expense amounts were translated at the average exchange rates during the period. Adjustments resulting from 
translation were classified as a separate component of comprehensive income within stockholders' equity.  In 2005 
and 2004, net loss equaled comprehensive loss as there were no items of comprehensive income. 

Use of Estimates  

In  preparing  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United 
States of America (US GAAP), management is required to make estimates and assumptions that affect the reported 
amounts  of  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  financial 
statements and the reported amounts of revenues and expenses during the period.  Actual results could differ from 
those estimates.  

Revenue Recognition  

General  

Revenue  is  recognized  when  persuasive  evidence  of  an  arrangement  exists,  delivery  occurs  or  services  are 
rendered, the sales price is fixed or determinable and collectibility is reasonably assured. Revenue is deferred when 
undelivered  products  or  services  are  essential  to  the  functionality  of  delivered  products,  customer  acceptance  is 
uncertain, significant obligations remain, or the fair value of undelivered elements is unknown. The Company does 
not offer customers the right to return product, other than for warranty repairs, and does not offer price protection, 
rebates  and  other  offerings  that  occur  under  sales  programs  and,  accordingly,  does  not  reduce  revenue  for  such 
programs.  The following policies apply to the Company’s major categories of revenue transactions.  

33 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Products   

Products are considered delivered, and revenue is recognized, when title and risk of loss have been transferred 
to  the  customer.  Under  the  terms  and  conditions  of  the  sale,  this  occurs  at  the  time  of  shipment  to  the  customer. 
Product revenue currently represents sales of our Mediasite product and Mediasite related products such as server 
software  revenue  but  excludes  revenue  generated  from  customer  support  services,  which  is  included  in  customer 
support fees discussed below.  

Customer Support Fees  

We  sell  support  contracts  to  our  Mediasite  customers,  typically  one  year  in  length  and  record  the  related 
revenue  ratably  over  the  contractual  period.    Our  support  contracts  cover  phone  and  electronic  technical  support 
availability over and above the level provided by our distributors, software upgrades, advance replacement and an 
extension of the standard hardware warranty from 90 days to one year.  The manufacturer we contract with to build 
the  units  performs  hardware  warranty  service.    We  also  sell  installation  and  training  services  and  host  customer 
Mediasite content.  Revenue for those services is recognized when performed in the case of installation and training 
services  and  is  recognized  ratably  over  the  contract  period  for  hosting  services.    Service  amounts  invoiced  to 
customers in excess of revenue recognized are recorded as deferred revenue until the revenue recognition criteria are 
met.  

Other 

Other revenue consists of software licensing of our Publisher product, custom software development performed 
under  time  and  materials  or  fixed  fee  arrangements  and  amounts  charged  for  shipping  and  handling.  Software 
licensing is recorded when persuasive evidence of an arrangement exists, delivery occurs, the sales price is fixed or 
determinable and collectibility is reasonably assured. Custom software development includes fees recorded pursuant 
to long-term contracts (including research grants), using the percentage of completion method of accounting, when 
significant customization or modification of a product is required.  Shipping and handling is recorded at the time of 
shipment to the customer. 

Revenue Arrangements that Include Multiple Elements  

Revenue for transactions that include multiple elements such as hardware, software, training, support or content 
hosting  agreements  is  allocated  to  each  element  based  on  its  relative  fair  value  and  recognized  for  each  element 
when the revenue recognition criteria have been met for such element. Fair value is generally determined based on 
the price charged when the element is sold separately. In the absence of fair value of a delivered element, revenue is 
allocated first to the fair value of the undelivered elements and the residual revenue to the delivered elements. The 
Company recognizes revenue for delivered elements only when all of the following criteria are satisfied: undelivered 
elements are not essential to the functionality of delivered elements, uncertainties regarding customer acceptance are 
resolved, and the fair value for all undelivered elements is known.  

Shipping and Handling  

Costs related to shipping and handling is included in cost of revenue for all periods presented.  

Credit Evaluation and Customer Concentration 

We  perform  ongoing  credit  evaluations  of  our  customers’  financial  condition  and  generally  do  not  require 

collateral.  We  maintain  allowances  for  potential  credit  losses  and  such  losses  have  been  within  our  expectations.   
Billings for Mediasite product and support services to our two largest customers were each below 10% in 2005, and 
11% each in 2004, while no individual customer was over 10% in 2003.   

34 

 
 
 
  
  
  
  
 
  
  
  
 
  
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Cash and Cash Equivalents  

For the purposes of the statement of cash flows, the Company considers all highly liquid investments purchased 

with an original maturity of three months or less to be cash equivalents.  

Trade Accounts Receivable 

The majority of the Company’s accounts receivable are due from companies in, or resellers to, the education 
industry.  Credit is extended based on evaluation of a customer’s financial condition and, generally, collateral is not 
required.    Accounts  receivable  are  due  within  30  days  and  are  stated  at  amounts  due  from  customers  net  of  an 
allowance for doubtful accounts.  Accounts outstanding longer than the contractual payment terms are considered 
past due.  The Company determines its allowance by considering a number of factors, including the length of time 
trade accounts receivable are past due, the Company’s previous loss history, the customer’s current ability to pay its 
obligation to the Company, and the condition of the general economy and the industry as a whole.  The Company 
writes-off  accounts  receivable  when  they  become  uncollectible,  and  payments  subsequently  received  on  such 
receivables are credited to the allowance for doubtful accounts.  Interest is not accrued on past due receivables. 

Inventory Valuation  

Inventory consists of raw materials and supplies used in the assembly of Mediasite units, work-in-process and 
finished Mediasite units.  Inventory of completed Mediasite units and spare parts are carried at the lower of cost or 
market, with cost determined on a first-in, first-out basis.  

Inventory consists of the following (in thousands):  

Raw materials and supplies 
Work in process 
Finished goods 

Software Development Costs  

September 30, 

2005 
$       10     

2004 
  $       10    

38 
    366 
$     414 

72 
    289 
  $     371 

In  2002,  the  Company  capitalized  $1.4  million  of  software  development  related  to  the  Mediasite  Inc. 
transaction.   Such costs are amortized by computing the greater of (a) the ratio that current gross revenues for the 
product bear to the total of current and anticipated future gross revenues or (b) the straight-line amortization over the 
remaining  estimated  economic  useful  life  (five  years)  of  the  product.  Capitalized  software  development  costs  are 
reported  at  the  lower  of  unamortized  cost  or  net  realizable  value.  Capitalized  software  development  costs  at 
September 30, 2005 and 2004 are net of accumulated amortization of $1.07 million and $788 thousand, respectively.  

Property and Equipment  

Property  and  equipment  are  recorded  at  cost  and  are  depreciated  using  the  straight-line  method  for  financial 

reporting purposes. The estimated useful lives used to calculate depreciation are as follows:  

Leasehold improvements 
Computer equipment  
Furniture and fixtures 

Years 
5 to 10 years 
3 to 5 years 
7 years 

Accelerated methods are used for income tax purposes. 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Impairment of Long-Lived Assets  

Property  and  equipment,  capitalized  software  development  costs  and  other  intangibles  are  reviewed  for 
impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.  
Goodwill is reviewed for impairment annually. If the sum of the expected undiscounted cash flows is less than the 
carrying value of the related asset or group of assets, a loss is recognized for the difference between the fair value 
and carrying value of the asset or group of assets.  

Advertising Expense 

Advertising costs included in selling and marketing, are expensed when the advertising first takes place. 
Advertising  expense  was $195  thousand, $102  thousand,  and $25  thousand for  years  2005, 2004,  and  2003, 
respectively.  

Research and Development Costs 

Research and development costs are expensed in the period incurred. 

Income Taxes  

Deferred income taxes are provided for temporary differences between financial reporting and income tax basis 
of  assets  and  liabilities,  and  are  measured  using  currently  enacted  tax  rates  and  laws. Deferred  income  taxes  also 
arise from the future benefits of net operating loss carryforwards.  A valuation allowance equal to 100% of the net 
deferred tax assets has been recognized due to uncertainty regarding the future realization of these assets.   

Fair Value of Financial Instruments  

The  Company's  financial  instruments  consist  primarily  of  cash  and  cash  equivalents,  accounts  receivable, 
accounts  payable  and  debt  instruments.  The  book  values  of  cash  and  cash  equivalents,  accounts  receivable,  and 
accounts  payable  are  considered  to  be  representative  of  their  respective  fair  values.  The  carrying  value  of  capital 
lease obligations, including the current portion, approximates fair market value as the fixed rate approximates the 
current market rate of interest available to the Company. 

Stock Based Compensation 

The  Company  utilizes  the  intrinsic  value  method  in  accounting  for  its  stock  option  plans.  Had  the  Company 
accounted for its stock option plans based upon the fair value at the grant date for options granted under the plan, 
based on the provisions of SFAS 123 “Accounting for Stock-Based Compensation”, the Company's pro forma net 
income  (loss)  and  pro  forma  net  income  (loss)  per  share  would  have  been  as  follows  (for  purposes  of  pro  forma 
disclosures, the estimated fair value of the options is amortized to expense over the options' vesting period):  

(in thousands) 

Years Ended September 30, 
2004 

2005 

2003 

Net income (loss) as reported 
Less stock-based compensation using fair value method 
Less impact of discounted employee stock purchase plan 

$         (4,169) 
(522) 

  $      (5,376) 
(353) 

$        1,453 
(279) 

using fair value method 
Pro forma net income (loss) 

— 
$         (4,691) 

(7) 
  $      (5,736) 

(26) 
$         1,148 

Income (loss) per share 
Net income (loss) as reported – basic and diluted 
Pro forma net income (loss)   – basic and diluted 

$           (0.14) 
$           (0.15) 

  $        (0.18) 
  $        (0.19) 

$           0.05 
$           0.04 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Pro forma information regarding net income (loss) and net income (loss) per share has been determined as if the 
Company  had  accounted  for  its  employee  stock  options  under  the  minimum  value  method  of  SFAS  No.  123  for 
option  grants  made  prior  to  the  Company's  initial  public  offering  and  the  Black-Scholes  method  for  grants  made 
subsequent  to  such  offering. With  the  exception of volatility  (which  is  ignored  in  the  case  of  the  minimum  value 
method), the following weighted-average assumptions were used for all periods presented: risk-free interest rates of 
1.7% to 6%, dividend yields of 0%; expected common stock market price volatility factors ranging from .50 to 1.78 
and a weighted-average expected life of the option of one to five years.  

Per Share Computation  

The numerator for the calculation of basic and diluted earnings per share is net income (loss).  The following 
table  sets  forth  the  computation  of  basic  and  diluted  weighted  average  shares  used  in  the  earnings  per  share 
calculations:  

Denominator for basic earnings per share 
- weighted average common shares 

Effect of dilutive options and warrants (treasury method) 
Denominator for diluted earnings per share 

Years ended September 30, 

2005 

2004 

2003 

30,363,000 

29,457,000 

27,794,000 

─ 

─ 

581,000 

- adjusted weighted average common shares 

30,363,000 

29,457,000 

28,375,000 

Securities outstanding during each year, but not included in the  

computation of diluted earnings per share because they are antidilutive:  
5,816,000 
Options and warrants 

6,342,000 

5,748,000 

Recent Accounting Pronouncements 

In December 2004, the Financial Accounting Standards Board (“FASB”) issued revised Statement of Financial 
Accounting Standards (“SFAS”) No. 123(R), “Share-Based Payment – an Amendment of FASB Statement Nos. 123 
and 95”.    SFAS  123(R)  establishes  standards  for  the  accounting  for  transactions  in  which  an  entity  exchanges  its 
equity instruments for goods or services or incurs liabilities in exchange for goods or services that are based on the 
fair  value  of  the  entity’s  equity  instruments,  focusing  primarily  on  accounting  for  transactions  in  which  an  entity 
obtains  employee  services  in  share-based  payment  transactions.    SFAS  No.  123(R)  requires  public  entities  to 
measure the cost of employee services received in exchange for an award of equity instruments based on the grant-
date  fair  value  of  the  award  (with  limited  exceptions)  and  recognize  the  cost  over  the  period  during  which  an 
employee is required to provide service in exchange for the award.  The Company is required to adopt SFAS No. 
123(R) in fiscal 2006 beginning October 1, 2005.  The Company is evaluating the impact of SFAS No. 123(R) and 
expects that it will record substantial non-cash compensation expenses.  The adoption of SFAS No. 123(R) is not 
expected to have a significant effect on the Company’s financial condition or cash flows but is expected to have a 
significant adverse effect on the reporting of its results of operations. 

In November 2004, the FASB issued SFAS Statement No. 151, “Inventory Costs – an amendment of ARB No. 
43”  (“SFAS  151”),  which  is  the  result  of  its  efforts  to  converge  U.S.  accounting  standards  for  inventories  with 
International  Accounting  Standards.    SFAS  No.  151  requires  idle  facility  expenses,  freight,  handling  costs,  and 
wasted material (spoilage) costs to be recognized as current-period charges.  It also requires that allocation of fixed 
production overheads to the costs of conversion be based on the normal capacity of the production facilities.  SFAS 
No.  151  will  be  effective  for  inventory  costs  incurred  during  fiscal  years  beginning  after  June  15,  2005.    We  are 
evaluating the impact of this standard on our financial statements.  The Company does not expect that the adoption 
of SFAS 151 will have an impact on the company’s financial position, results of operations or cash flows. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

In December 2004, the FASB issued SFAS No. 153, "Exchanges of Non-monetary Assets, an amendment of 
APB Opinion No. 29. SFAS 153 replaces the exception from fair value measurement in APB Opinion No. 29 for 
non-monetary  exchanges  of  similar  productive  assets  with  a  general  exception  from  fair  value  measurement  for 
exchanges  of  non-monetary  assets  that  do  not  have  commercial  substance.  A  non-monetary  exchange  has 
commercial  substance  if  the future  cash flows of  the  entity  are  expected  to  change  significantly  as  a  result  of  the 
exchange. SFAS 153 is to be applied prospectively, and is effective for non-monetary asset exchanges occurring in 
fiscal periods after the date of issuance of SFAS 153. We do not believe the impact of adoption of SFAS 153 will be 
significant to our overall results of operations or financial position. 

2.  Discontinued Operations 

Media Services 

The Company completed the sale of assets utilized in the Media Services business on May 16, 2003 with Deluxe 
Media  Services  (“Deluxe”).  The  transaction  included  all  assets  utilized  in  the  Company’s  Media  Services  business 
primarily  affecting  business  conducted  from  and  employees  in  the  Company’s  Santa  Monica  California  and  Toronto 
Canada facilities. Under terms of the agreement, Deluxe acquired the Media Services business for approximately $5.6 
million including cash of $4.5 million plus an estimate of $1.1 million for net working capital and assumption of certain 
capital leases. The Company received $5.2 million at close with the remainder due upon the final determination of actual 
working  capital.    The  Company  received  $350  thousand  of  the  remainder  in  September  2003  and  received  a  final 
payment of $241 thousand in January 2004.  The Company recorded a gain on sale of discontinued operations of $185 
thousand  in  2004  to  reflect  the  amount  that  the  January  2004  payment  and  other  settlements  exceeded  the  working 
capital estimates.  Overall, the Company recorded a loss on disposition of the Media Services business of $1.8 million.  

The 2003 loss from operations of discontinued operations includes a $1.8 million loss related to the Media 

Services business, on revenues of $4.9 million.   

Desktop Software 

The Company entered into an amended and restated asset purchase agreement with SP Acquisition Company, a 
subsidiary of Sony Pictures Digital, dated June 6, 2003 and effective May 2, 2003, to sell the assets of the Company’s 
Desktop Software business for $19 million cash and assumption of certain trade payables, accrued liabilities and capital 
leases associated with the Desktop Software business. The transaction was completed on July 30, 2003. The negotiated 
price of the transaction contemplated net working capital balances at March 31, 2003 with any difference between the 
values at March 31, 2003 and the date of close to be reflected as a post closing adjustment.  The Company’s net working 
capital  decreased  during  the  period  preceding  close  due  to  improved  collections  of  customer  accounts,  leading  to  an 
adjustment  in the purchase price of $497 thousand which was  paid to Sony Pictures Digital in December 2003.  The 
Company recorded a gain on the disposal of the Desktop Software business in fiscal 2003 of $13.9 million and recorded 
a $53 thousand loss in 2004 to account for the final settlement of working capital.   

 The 2003 loss from operations of discontinued operations includes a $1.1 million loss related to the Desktop 

Software business, on revenues of $12.0 million.   

3.  Commitments  

The  Company  leases  certain  equipment  under  a  capital  lease  agreement  expiring  October  2008.    Lease 
payments,  including  principal  and  interest,  will  be  approximately  $16  thousand  annually  for  the  next  three  years.   
The Company had no capital leases at September 30, 2004.  

The  Company  leases  certain  facilities  and  equipment  under  operating  lease  agreements  expiring  at  various 
times through September 30, 2008. Total rent expense related to continuing operations on all operating leases was 
approximately  $289,  $170,  and  $533  thousand  for  the  years  ended  September  30,  2005,  2004,  and  2003, 
respectively.  

38 

 
 
 
  
 
 
 
 
  
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

The Company enters into unconditional purchase commitments on a regular basis for the supply of Mediasite 
product.   The  Company  has  an  obligation  to  purchase  a  remaining  $1.5  million  over  the  next  two  fiscal  quarters, 
which is not recorded on the Company's Balance Sheet.  There were no obligations under such commitments as of 
September 30, 2004. 

The Company engaged a manufacturer to build a replacement component for its Mediasite product according 
to designs proprietary to the Company.  The Company had a commitment of approximately $164 thousand to the 
manufacturer at September 30, 2005 and expects the project to be completed in late fiscal 2006.   

The following is a schedule by year of future minimum lease payments under operating leases: 

Fiscal Year  (in thousands) 

2006 
2007 
2008 
2009 
2010 
Thereafter 
Total 

4.  Common Stock Warrants  

Operating 

$         216 
222 
229 
1 
— 
— 
$         668  

The Company has issued restricted common stock purchase warrants to various consultants, underwriters, and 
debtors.  Each  warrant  represents  the  right  to  purchase  one  share  of  common  stock.  All  warrants  are  currently 
exercisable.  The weighted average fair value of warrants granted in 2005 was $1.73. 

Exercise Prices 

September 30, 2005 

Expiration Date 

  Warrants Outstanding at 

$    0.48 to 0.52 
1.01 to 1.91 
2.20 to 2.94 
11.23 

382,450 
387,500 
449,309 
8,900 
1,228,159 

2006 to 2008 
2006 to 2010 
2006 to 2009 
2010 

5. 

Stock Options and Employee Stock Purchase Plan  

The Company maintains an employee qualified stock option plan under which the Company may grant options 
to acquire up to 7.0 million shares of common stock.  The Company also maintains a non-qualified plan under which 
3.8  million  shares  of  common  stock  can  be  issued  and  a  directors'  stock  option  plan  under  which  900  thousand 
shares of common stock may be issued to non-employee directors. Each non-employee director, who is re-elected or 
who is continuing as a member of the board of directors on the annual meeting date and on each subsequent meeting 
of stockholders, is granted options to purchase 20 thousand shares of common stock.  

Each  option  entitles  the  holder  to  purchase  one  share  of  common  stock  at  the  specified  option  price.  The 
exercise price of each option granted under the plans was set at the market price of the Company's common stock at 
the respective grant date. Options vest at various intervals and expire at the earlier of termination of employment, 
discontinuance of service on the board of directors, ten years from the grant date or at such times as are set by the 
Company at the date of grant.  

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

The number of shares available for grant under these plans at September 30 is as follows:  

Shares available for grant at September 30, 2002 
Options granted 
Options forfeited 
Shares available for grant at September 30, 2003 
Amendment to increase shares available in plan 
Options granted 
Options forfeited 
Shares available for grant at September 30, 2004 
Options granted 
Options forfeited 
Shares available for grant at September 30, 2005 

Employee 
Stock Option 
Plan 
206,120      
(414,000) 
    560,967 
353,087 
3,000,000 
(185,000) 
315,225 
3,483,312 
(893,000) 
278,336 
2,868,648 

  Non-Qualified 
Stock Option 
Plan 
   278,779 
(430,000) 
    643,257 
492,036 
– 
– 
153,665 
645,701 
(96,000) 
53,774 
603,475 

Director Stock 
Option Plan 
    300,000 
(60,000) 
                 – 
240,000 
300,000 
(140,000) 
– 
400,000 
(100,000) 
– 
300,000 

The following table summarizes information with respect to outstanding stock options.  

2005 

Years Ended September 30, 
2004 

Weighted 
Average 
Exercise 
Price 

Weighted 
Average 
Exercise 
Price 

  Options 

Options 

Options 

2003 

Weighted 
Average 
Exercise 
Price 

Outstanding at 

beginning of 
year 
Granted 
Exercised 
Forfeited  
Outstanding at end 

4,125,953 
1,089,000 
(295,079) 
(332,110) 

$      2.34 
1.39 
1.39 
12.96 

5,070,078 
325,000 
(800,235)
(468,890)

$    2.37 
1.69 
1.18 
4.20 

6,137,234 
904,000 
(766,932) 
  (1,204,224) 

$    2.45 
0.55 
1.13 
2.21 

of year 

4,587,764 

$      2.28 

4,125,953 

$    2.34 

5,070,078 

$    2.37 

Exercisable at end 

of year  

3,581,417 

3,273,436 

4,025,033 

Weighted average 
fair value of 
options granted 
during the year 

$        0.97 

$        1.62 

$     0.44  

The options outstanding at September 30, 2005 have been segregated into five ranges for additional disclosure 

as follows:  

Exercise Prices 
$0.42 to $0.74 
$1.01 to $1.94 
$2.00 to $2.50 
$3.13 to $6.61 
$15.50 to $59.88 

Options 
Outstanding at 
September 30,2005 
484,935 
3,456,905 
372,233 
193,191 
80,500 

Options Outstanding 

Options Exercisable 

Weighted 
Average 
Remaining 
Contractual Life 
7.24 
7.00 
4.68 
3.65 
4.47 

Weighted 
Average 
Exercise 
Price 
$         0.44 
1.22 
2.28 
4.57 
53.76 

Options Exercisable at 
September 30, 2005 

358,261 
2,607,233 
342,232 
193,191 
80,500 

  Weighted 
Average 
Exercise 
Price 
$     0.45 
1.16 
2.29 
4.57 
53.76 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

The  Company  maintained  an  Employee  Stock  Purchase  Plan  (Stock  Purchase  Plan),  which  allowed  for  the 
issuance of 1.0 million shares of common stock. There were 16 and 150 thousand shares issued under the plan for 
the  years  ended  September  30,  2004  and  2003,  respectively.  All  employees  of  the  Company  who  had  completed 
three months of employment were eligible to participate in the Stock Purchase Plan, provided the employee would 
not hold 5% or more of the total combined voting power of the Company. Shares were purchased at the end of a 
specified period at the lower of 85% of the market value at the beginning or the end of the specified period through 
accumulation of payroll deductions.   The Stock Purchase Plan was terminated on June 30, 2004. 

6. 

Income Taxes  

Income tax expense (benefit) consists of the following (in thousands):  

Federal income tax 
Canadian income tax (benefit) 
Deferred income tax expense (benefit) 
Change in valuation allowance 
Income tax expense (benefit) 

Years Ended September 30, 
2004 

2003 

2005 

$          ─ 
─ 
(1,515) 
1,515 
$          ─ 

$          ─ 
─ 
(2,489) 
2,489 
$          ─ 

$             ─ 
(68) 
1,135 
    (1,135) 
$          (68)  

The reconciliation of income tax expense (benefit) computed at the U.S. federal statutory rate to income tax 

expense (benefit) is as follows (in thousands):  

Years Ended September 30, 
2004 

2005 

2003 

Income tax expense (benefit) at U.S. statutory rate of 34% 
Permanent differences, net 
Adjustment of temporary differences to income tax returns 
Other 
Canadian income tax benefit 
Change in valuation allowance 
Income tax benefit 

$      (1,417)  
(34) 
(64) 
─ 
─ 
1,515 
$             ─ 

$      (1,828)  
(145) 
(516) 
─ 
─ 
2,489 
$             ─ 

$           494 
(99) 
554 
186 
(68) 
      (1,135) 
$           (68) 

The  significant  components  of  the  deferred  tax  accounts  recognized  for  financial  reporting  purposes  are  as 

follows (in thousands):  

September 30, 

2005 

2004 

Deferred tax assets: 
Net operating loss and other carryforwards 
Common stock warrants 
Allowance for doubtful accounts 
Other 
Total deferred tax assets 
Valuation allowance 
Deferred tax liability-depreciation of property and equipment 
Deferred tax liability-amortization of goodwill, other intangible assets and 

capitalized software development costs 

Net deferred tax liabilities 

$     26,967 
925 
45 
9 
27,946 
(27,351) 
(23) 

(572) 
$            ─ 

$     25,409   
818 
31 
8 
26,266 
(25,836) 
(64) 

(366) 
$            ─ 

At September 30, 2005, the Company had net operating loss carry forwards of approximately $68 million for 

U.S. Federal and state tax purposes, which expire in varying amounts between 2013 and 2025.  

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

The  Company’s  net  deferred  tax  asset  has  been  offset  by  a  valuation  allowance  of  the  same  amount.    The 

valuation allowance has been recorded due to the uncertainty of realization of the deferred tax asset. 

7. 

Savings Plan  

The  Company's  defined  contribution  401(k)  savings  plan  covers  substantially  all  employees  meeting  certain 
minimum  eligibility  requirements.  Participating  employees  can  elect  to  defer  a  portion  of  their  compensation  and 
contribute it to the plan on a pretax basis. The Company may also match certain amounts and/or provide additional 
discretionary  contributions,  as  defined.  The  Company  made  discretionary  contributions  of  $139,  $83,  and  $207 
thousand during the years ended September 30, 2005, 2004 and 2003, respectively.  

8.  Related-Party Transactions 

The  Company  incurred  fees of $109, $183,  and $427  thousand during  the  years  ended  September  30, 2005, 

2004 and 2003, respectively, to a law firm whose partner is a director and stockholder of the Company. 

The Company recorded Mediasite product and customer support revenue related to $663 and $300 thousand of 
billings  during  the  years  ended  September  30,  2005  and  2004  to  Mediasite  KK,  a  Japanese  reseller  in  which  the 
Company  has  an  equity  interest.    Mediasite  KK  owed  the  Company  $187  and  $189  thousand  on  such  billings  at 
September 30, 2005 and 2004, respectively. 

During  the  years  ended  September  30,  2005,  2004  and  2003,  the  Company  had  a  loan  outstanding  to  an 

executive totaling $26.  The loan is backed by company stock. 

In November 2002, the Company completed a bridge financing transaction of $1.0 million with the brother of 
Rimas Buinevicius, Chief Executive Officer.  Mr. Buinevicius abstained from board of director discussion regarding 
approval of  the  transaction.   The note was backed by  substantially  all  assets  of  the  Company  and was  due,  along 
with  $250  thousand  of  interest,  at  the  earlier  of  March  2003  or  upon  completion  of  a  transaction  generating 
sufficient  cash  to  allow  for  payment.    The  note  was  repaid  in  July  2003,  with  the  proceeds  from  the  sale  of  the 
Desktop Software business.  

9.  Goodwill and Other Intangible Assets  

The Company accounts for goodwill and their intangible assets in accordance with SFAS No. 142 “Goodwill 
and Other Intangible Assets”. SFAS No. 142 requires that goodwill and intangible assets that have indefinite useful 
lives not be amortized but, instead, tested at least annually for impairment.  We assess the impairment of goodwill and 
capitalized software development costs on an annual basis or whenever events or changes in circumstances indicate that 
the  fair  value  of  these  assets  is  less  than  the  carrying  value.  Factors  we  consider  important  which  could  trigger  an 
impairment review include the following:  

(cid:131) 
(cid:131) 
(cid:131) 
(cid:131) 

poor economic performance relative to historical or projected future operating results;  
significant negative industry, economic or company specific trends;  
changes in the manner of our use of the assets or the plans for our business; and  
loss of key personnel  

If  we  determine  that  the  fair  value  of  goodwill  is  less  than  its  carrying  value,  based  upon  the  annual  test  or  the 
existence  of  one  or  more  of  the  above  indicators  of  impairment,  we  would  then  measure  impairment  based  on  a 
comparison  of  the  implied  fair  value  of  goodwill  with  the  carrying  amount  of  goodwill.  To  the  extent  the  carrying 
amount of goodwill is greater than the implied fair value of goodwill, we would record an impairment charge for the 
difference.  

 The Company tested goodwill recognized in connection with the acquisition of Mediasite at July 1, 2005 and 
determined it was not impaired.  Subsequent impairment charges for Mediasite or other acquisitions, if any, will be 
reflected as an operating expense in the statement of operations.   

42 

 
 
 
 
 
 
 
 
 
 
  
    
   
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

The following tables present details of the Company’s total intangible assets at September 30, 2005 and 2004: 

(in thousands) 

Life 
(years) 

Gross 

  Accumulated
Amortization 
at  
September 30, 
2004 

  Accumulated 
Amortization 
at  
September 
30, 2005 

Balance at 
September 30, 
2004 

Balance at 
September 30, 
2005 

Amortizable: 
  License 

agreement 
  Trade name 

Non-amortizable 

goodwill 

Total 

5 
5 

$    120 

130   
250   

$        72 
    78 
150 

  7,576 
   $ 7,826   

       - 
$      150 

$         48 
      52 
100 

 7,576 
$    7,676 

$        96 
    104 
200 

       - 
$      200 

$         24 
      26 
 50 

 7,576 
$    7,626 

10.   Quarterly Financial Data (unaudited)  

The  following  table  sets  forth  selected  quarterly  financial  and  stock  price  information  for  the  years  ended 

September 30, 2005 and 2004. The operating results are not necessarily indicative of results for any future period.   

(in thousands except 
per share data) 

Revenues 
Gross margin 
Loss from 

continuing 
operations 

Net loss 

Basic and diluted net 
loss per share  

Quarterly Financial Data 

Q4-’05 

Q3-’05 

Q2-’05 

Q1-’05 

Q4-’04 

Q3-’04 

Q2-’04 

Q1-’04 

$   2,510 
1,737 

$ 2,175 
1,399 

$   2,066 $  1,591  $  1,419 
858 
1,055 

1,397 

$ 1,154 
711 

$    941 
510 

$    899 
575 

(820) 
(763) 

(1,124) 
(1,065) 

(966) 
(941) 

(1,446) 
(1,400) 

(1,437) 
(1,419) 

(1,623) 
(1,598) 

(1,325) 
(1,291) 

(1,222) 
(1,068) 

$   (0.02)  

$  (0.03) 

$  (0.03) 

$  (0.05)  $  (0.05) 

$  (0.05) 

$  (0.04) 

$  (0.04) 

ITEM 9. 

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING 
AND FINANCIAL DISCLOSURE  

Not applicable.  

ITEM 9A. 

CONTROLS AND PROCEDURES 

Disclosure Controls and Procedures 

Based  on  evaluations  as  of  the  end  of  the  period  covered  by  this  report,  our  principal  executive  officer  and 
principal  financial  officer,  with  the  participation  of  our  management  team,  have  concluded  that  our  disclosure 
controls  and  procedures  (as  defined  in  Rules  13a-15(e),  and  15d-15(e)  under  the  Securities  Exchange  Act)  were 
effective. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

Changes in Internal Control Over Financial Reporting 

During the period covered by this report, we have not made any change to our internal control over financial 
reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial 
reporting. 

ITEM 9B. 

OTHER INFORMATION 

None. 

PART III 

ITEM 10. 

DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT 

The  information  required  by  Item  10  of  Form  10-K  with  respect  to  directors  and  executive  officers  is 
incorporated  herein  by  reference  to  the  information  contained  in  the  section  entitled  “Proposal  One:    Election  of 
Directors” and “Executive Officers of Sonic”, respectively, in the Company’s definitive Proxy Statement to be filed 
with the Securities and Exchange Commission in connection with the solicitation of proxies for the Company’s 2005 
Annual Meeting of Stockholders, which will be filed no later than January 28, 2006 (the “Proxy Statement”). 

Item 405 of Regulation S-K calls for disclosure of any known late filings or failure by an insider to file a report 
required by Section 16(a) of the Securities Act.  This information is contained in the Section entitled “Section 16(a) 
Beneficial Ownership Reporting Compliance” in the Proxy Statement and is incorporated herein by reference. 

Item 401 of Regulation S-K calls for disclosure of whether or not the Company has a financial expert serving 
on the audit committee of its Board of Directors, and if so who that individual is.  This information is contained in 
the Section entitled “Meetings and Committees of Directors” in the Proxy Statement and is incorporated herein by 
reference. 

Sonic  Foundry  has  adopted  a  code  of  ethics  that  applies  to  all  officers  and  employees,  including  Sonic 
Foundry’s principal executive officer, its principal financial officer, and persons performing similar functions.  This 
code of ethics is available, without charge, to any investor who requests it.  Request should be addressed in writing 
to  Mr.  Kenneth  A.  Minor,  Corporate  Secretary,  222  West  Washington  Avenue,  Suite  775,  Madison,  Wisconsin 
53703. 

ITEM 11. 

EXECUTIVE COMPENSATION 

The  information  required  by  Item  11  of  Form  10-K  is  incorporated  herein  by  reference  to  the  information 
contained  in  the  sections  entitled  “Directors  Compensation”,  “Executive  Compensation  and  Related  Information” 
and “Compensation Committee Interlocks and Insider Participation” in the Proxy Statement. 

ITEM 12. 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 
AND RELATED STOCKHOLDER MATTERS 

The  information  required  by  Item  12  of  Form  10-K  is  incorporated  herein  by  reference  to  the  information 
contained in the sections entitled “Security Ownership of Certain Beneficial Owners and Management” in the Proxy 
Statement.   

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

ITEM 13. 

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS  

The  information  required  by  Item  13  of  Form  10-K  is  incorporated  herein  by  reference  to  the  information 

contained in the section entitled “Certain Transactions” in the Proxy Statement. 

ITEM 14. 

PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The  information  required  by  Item  14  of  Form  10-K  is  incorporated  herein  by  reference  to  the  information 
contained  in  the  section  entitled  “Ratification  of  Appointment  of  Independent  Auditors  –  Fiscal  2004  and  2005 
Audit Fee Summary” in the Proxy Statement. 

45 

 
 
 
 
 
 
 
 
Sonic Foundry, Inc. 
Annual Report on Form 10-K 
For the Year Ended September 30, 2005 

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46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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