KNOWLEDGE IS POWER.
RIMAS BUINEVICIUS
Chairman and CEO
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represents a new medium that allows anyone with expertise to
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our 2000th(cid:3)(cid:90)(cid:77)(cid:75)(cid:87)(cid:90)(cid:76)(cid:77)(cid:90)(cid:3)(cid:73)(cid:86)(cid:76)(cid:3)(cid:95)(cid:77)(cid:3)(cid:75)(cid:87)(cid:86)(cid:92)(cid:81)(cid:86)(cid:93)(cid:77)(cid:76)(cid:3)(cid:76)(cid:81)(cid:94)(cid:77)(cid:90)(cid:91)(cid:81)(cid:78)(cid:97)(cid:81)(cid:86)(cid:79)(cid:3)(cid:87)(cid:93)(cid:90)(cid:3)(cid:92)(cid:77)(cid:75)(cid:80)(cid:86)(cid:87)(cid:84)(cid:87)(cid:79)(cid:97)(cid:3)
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the next step in growing our business and meeting the needs of
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2007 was also a year highlighted by awards for not only our
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Streaming Media(cid:3)(cid:58)(cid:77)(cid:73)(cid:76)(cid:77)(cid:90)(cid:91)(cid:188)(cid:3)(cid:43)(cid:80)(cid:87)(cid:81)(cid:75)(cid:77)(cid:3)(cid:41)(cid:95)(cid:73)(cid:90)(cid:76)(cid:91)(cid:22)(cid:3)(cid:42)(cid:77)(cid:90)(cid:91)(cid:81)(cid:86)(cid:3)(cid:14)(cid:3)(cid:41)(cid:91)(cid:91)(cid:87)(cid:75)(cid:81)(cid:73)(cid:92)(cid:77)(cid:91)(cid:3)
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Training Media Review(cid:3)(cid:86)(cid:73)(cid:85)(cid:77)(cid:76)(cid:3)(cid:93)(cid:91)(cid:3)(cid:87)(cid:86)(cid:77)(cid:3)(cid:87)(cid:78) (cid:3)(cid:92)(cid:80)(cid:77)(cid:81)(cid:90)(cid:3)(cid:92)(cid:87)(cid:88)(cid:3)(cid:25)(cid:24)(cid:3)(cid:74)(cid:77)(cid:91)(cid:92)(cid:3)(cid:88)(cid:90)(cid:87)(cid:76)(cid:93)(cid:75)(cid:92)(cid:91)(cid:22)(cid:3)
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SONIC FOUNDRY, INC.
222 West Washington Avenue
Madison, Wisconsin 53703
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
To Be Held March 6, 2008
The Annual Meeting of Stockholders of SONIC FOUNDRY, INC., a Maryland corporation (“Sonic”) will be held at
the Monona Terrace Community and Convention Center, One John Nolen Drive, Madison, Wisconsin 53703 on March
6, 2008 at 9:00 a.m. local time, for the following purposes:
1.
2.
3.
4.
5.
To elect two directors to hold office for a term of five years, and until their successors are duly elected and
qualified.
To vote on a Proposal to adopt the 2008 Sonic Foundry Non-Employee Directors Stock Option Plan.
To vote on a Proposal to adopt the 2008 Sonic Foundry Employee Stock Purchase Plan.
To ratify the appointment of Grant Thornton LLP as our independent auditors for the fiscal year ending
September 30, 2008.
To transact such other business as may properly come before the meeting or any adjournments thereof.
All the above matters are more fully described in the accompanying Proxy Statement.
Only holders of record of Common Stock at the close of business on January 11, 2008 are entitled to notice of, and to
vote at, this meeting or any adjournment or adjournments thereof.
Please complete and return the enclosed proxy in the envelope provided or follow the instructions on the proxy card to
authorize a proxy by telephone or over the Internet, whether or not you intend to be present at the meeting in person.
By Order of the Board of Directors,
Madison, Wisconsin
January 28, 2008
Kenneth A. Minor
Secretary
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If you cannot personally attend the meeting, it is earnestly requested that you promptly indicate your vote on
the issues included on the enclosed proxy and date, sign and mail it in the enclosed self-addressed envelope,
which requires no postage if mailed in the United States or, follow the instructions on the proxy card to
authorize a proxy by telephone or over the Internet. Doing so will save us the expense of further mailings. If
you sign and return your proxy card without marking choices, your shares will be voted in accordance with the
recommendations of the Board of Directors.
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SONIC FOUNDRY, INC.
222 W. Washington Avenue
Madison, Wisconsin 53703
PROXY STATEMENT
January 28, 2008
The Board of Directors of Sonic Foundry, Inc., a Maryland corporation (“Sonic”), hereby solicits the enclosed
proxy. Unless instructed to the contrary on the proxy, it is the intention of the persons named in the proxy to vote
the proxies:
FOR the election of Monty R. Schmidt and Gary R. Weis as Directors for terms expiring in 2013; and
FOR the proposal to adopt the 2008 Sonic Foundry, Inc. Employee Stock Purchase Plan; and
FOR the proposal to adopt the 2008 Sonic Foundry Non-Employee Directors Stock Option Plan; and
FOR the ratification of the appointment of Grant Thornton LLP as independent auditors of Sonic for the fiscal
year ending September 30, 2008.
In the event that the nominee for director becomes unavailable to serve, which management does not anticipate, the
persons named in the proxy reserve full discretion to vote for any other person who may be nominated. Proxies
may also be authorized by telephone or over the Internet by following the instructions on the proxy card. Any
stockholder giving a proxy may revoke the same at any time prior to the voting of such proxy. This Proxy
Statement and the accompanying proxy are being mailed on or about January 30, 2008.
Each stockholder will be entitled to one vote for each share of Common Stock standing in his or her name on our
books at the close of business on January 11, 2008 (the “Record Date”). Only holders of issued and outstanding
shares of Sonic's common stock as of the close of business on the Record Date are entitled to notice of and to vote at
the Annual Meeting, including any adjournment or postponement thereof. On that date, we had outstanding and
entitled to vote 35,568,836 shares of Common Stock, held by approximately 9,800 stockholders, of which
approximately 9,400 were held in street name.
QUORUM; VOTES REQUIRED
Votes cast by proxy or in person at the Annual Meeting will be tabulated by the inspector of elections appointed for
the Annual Meeting and will determine whether or not a quorum is present. Where, as to any matter submitted to
the stockholders for a vote, proxies are marked as abstentions (or stockholders appear in person but abstain from
voting), such abstentions will be treated as shares that are present and entitled to vote for purposes of determining
the presence of a quorum but as unvoted for purposes of determining the approval of any matter submitted to the
stockholders for a vote. If a broker indicates on the proxy that it does not have discretionary authority as to certain
shares to vote on a particular matter and has not received instructions from the beneficial owner, which is known as
a broker non-vote, those shares will not be considered as present and entitled to vote with respect to that matter;
however, such shares will be considered present for purposes of a quorum. A majority of the shares of Common
Stock issued, outstanding and entitled to vote at the Annual Meeting, present in person or represented by proxy,
shall constitute a quorum at the Annual Meeting. The election of the Directors requires a plurality of the votes
present and entitled to vote. The adoption of the Employee Stock Purchase Plan and the Non-Employee Directors
Stock Option Plan requires the approval of a majority of the outstanding shares of Common Stock represented at the
meeting and entitled to vote. The approval of the other proposals requires the affirmative vote of the holders of a
majority of the votes cast at the Annual Meeting.
1
DATE, TIME AND PLACE OF ANNUAL MEETING
The Annual Meeting will be held on March 6, 2008 at 9:00 a.m. (Central time) at the Monona Terrace Community
and Convention Center, One John Nolen Drive, Madison, Wisconsin 53703.
PROPOSAL ONE: ELECTION OF DIRECTORS
Our Amended and Restated Articles of Incorporation and Bylaws provide that the Board of Directors shall be divided
into five classes, with each class having a five-year term. Directors are assigned to each class in accordance with a
resolution or resolutions adopted by the Board of Directors, each class consisting, as nearly as possible, of one-fifth the
total number of directors. Vacancies on the Board of Directors resulting from death, resignation, disqualification,
removal or other causes may be filled by either the affirmative vote of the holders of a majority of the then-outstanding
shares or by the affirmative vote of a majority of the remaining directors then in office, even if less than a quorum of
the Board of the Directors. Newly created directorships resulting from any increase in the number of directors may,
unless the Board of Directors determines otherwise, be filled only by the affirmative vote of the directors then in office,
even if less than a quorum of the Board of Directors. A director elected by the Board of Directors to fill a vacancy
(including a vacancy created by an increase in the number of directors) shall serve for the remainder of the full term of
the class of directors in which the vacancy occurred and until such director’s successor is elected and qualified.
Our Amended and Restated Articles of Incorporation provide that the number of directors, which shall constitute the
whole Board of Directors, shall be fixed exclusively by one or more resolutions adopted from time to time by the Board
of Directors. Our currently authorized number of directors is seven. The seats on the Board of Directors, currently held
by Monty R. Schmidt and Gary R. Weis., are designated as Class V Board seats, with terms expiring as of the Annual
Meeting. Mssrs. Schmidt and Weis will stand for re-election at this Annual Meeting.
Mssrs. Schmidt and Weis are currently Board members of Sonic who were previously elected by the stockholders. If
elected at the Annual Meeting, Mssrs. Schmidt and Weis would serve until the 2013 Annual Meeting and until their
successors are elected and qualified or until their earlier death, resignation or removal.
Nominees for Director for a Five-Year term expiring on the 2013 Annual Meeting
Monty R. Schmidt
Mr. Schmidt, age 43, has been our Chief Technology Officer since July 2003 and served as President from March 1994
to July 2003 and as a Director since February 1994. Throughout his tenure at Sonic Foundry, Mr. Schmidt has
spearheaded a variety of engineering and strategic initiatives that have helped grow Sonic from the one person startup
he founded in 1991. In addition to acting as an industry liaison, Mr. Schmidt is responsible for managing and
facilitating technology development and utilization. Prior to joining Sonic, Mr. Schmidt served in software and
hardware engineering capacities for companies in the medical and food service equipment industries. Mr. Schmidt has
a B.S. degree in Electrical Engineering from the University of Wisconsin, Madison.
Gary R. Weis
Mr. Weis, age 60, has been a Director of Sonic since February 2004 and was President, Chief Executive Officer and
a Director of Cometa Networks, a wireless broadband Internet access company from March 2003 to April 2004.
From May 1999 to February 2003 he was Senior Vice President of Global Services at AT&T where he was
responsible for one of the world's largest data and IP networks, serving more than 30,000 businesses and providing
Internet access to more than one million individuals worldwide. While at AT&T, Mr. Weis also was CEO of
Concert, a joint venture between AT&T and British Telecom. Previously, from January 1995 to May 1999 he was
General Manager of IBM Global Services, Network Services. Mr. Weis served as a Director from March 2001 to
2
February 2003 of AT&T Latin America, a facilities-based provider of telecom services in Brazil, Argentina, Chile,
Peru and Columbia. Mr. Weis earned BS and MS degrees in Applied Mathematics and Computer Science at the
University of Illinois, Chicago.
The election of a Director requires the approval of a plurality of the votes cast by holders of the shares of Sonic's
common stock. Any shares not voted, whether by broker non-vote or otherwise, will have no impact on the outcome of
the election.
The Board of Directors unanimously recommends a vote FOR the election of Mssrs. Schmidt and Weis as Class
V Directors.
DIRECTORS CONTINUING IN OFFICE
David C. Kleinman
Term Expires in 2009
Mr. Kleinman, age 72, has been a Director of Sonic since December 1997 and has taught at the Graduate School of
Business at the University of Chicago since 1971, where he is now Adjunct Professor of Strategic Management.
Mr. Kleinman has been a Director (trustee) of the Acorn Funds since 1972 (of which he is also Chair of the Audit
Committee, and a member of the Committee on Investment Performance and the Compliance Committee); a
Director since 1984 of North Lime Holdings and its predecessor, Irex Corporation, a contractor and distributor of
insulation materials (where he is Lead Director of the Board of Directors); and a Director since 1993 of Plymouth
Tube Company, a manufacturer of metal tubing and metal extrusions (where he serves on the Audit Committee).
From 1999 to 2006, he was a member of the Advisory Board of DSC Logistics, a logistics management and
warehousing firm. From May 1997 to February 2004, Mr. Kleinman served as a Director of AT&T Latin America
and predecessor companies, a facilities-based provider of telecom services in Brazil, Argentina, Chile, Peru and
Columbia (where he was chair of the Audit Committee and a member of the Compensation Committee). From 1994
to 2005, he was a director of Wisconsin Paper and Products Company, a jobber of paper and paper products. From
1964 to 1971, Mr. Kleinman was a member of the finance staff of the Ford Motor Company.
Paul S. Peercy
Term Expires in 2009
Mr. Peercy, age 67, has been a Director of Sonic since February 2004. Since September 1999, Mr. Peercy has
served as dean of the University of Wisconsin-Madison College of Engineering. Since 2001 Mr. Peercy has been a
member of the National Academy of Engineering. In 2000, then-Wisconsin Governor Tommy Thompson named
Mr. Peercy to the Wisconsin Technology and Entrepreneurship Council. From August 1995 to September 1999, Mr.
Peercy served as president of SEMI/SEMATECH, an Austin, Texas-based non-profit consortium of more than 160
of the nation’s suppliers to the semiconductor industry. Prior to that position he was director of Microelectronics
and Photonics at Sandia National Laboratories in Albuquerque, New Mexico. He is the author or co-author of more
than 175 technical papers and the recipient of two patents. Mr. Peercy is a Director and member of the audit and
nominating and corporate governance committees of Bemis Company, Inc, a manufacturer of flexible packaging
and pressure sensitive materials. Mr. Peercy received a BA degree in Physics from Berea College and MS and PhD
degrees in Physics from the University of Wisconsin - Madison.
Arnold B. Pollard
Term Expires in 2010
Mr. Pollard, age 65, has been a Director of Sonic since December 1997. From 1993 until January 2002, he was the
President and Chief Executive Officer of Chief Executive Group, which published "Chief Executive" magazine. For
over 25 years, he has been President of Decision Associates, a management consulting firm specializing in
organizational strategy and structure. Mr. Pollard has served as a director and a member of the audit and
compensation committees of Delta Financial Corporation, a public company engaged in the business of home
mortgage lending, since 2005. From 1989 to 1991, Mr. Pollard served as Chairman and Chief Executive Officer of
3
Biopool International, a biodiagnostic public company focusing on blood related testing; and from 1972 to 1973,
served as President and CEO of IDS, an information services company serving the savings bank market. He
previously served on the boards of GKN Corporation, Sentigen Holding Corp, Lillian Vernon Corp. and DEBE
Systems Corp. From 1970 to 1973, Mr. Pollard taught at the Graduate School of Business at Columbia University
where he was adjunct Professor of Decision Sciences. Mr. Pollard received a BS in Engineering Physics from
Cornell University, and both an MS in Engineering Sciences and a PhD in Engineering-Economics Systems from
Stanford University.
Frederick H. Kopko, Jr.
Term Expires in 2011
Mr. Kopko, age 52, has been our Secretary from April 1997 to February 2001 and has been a Director since December
1995. Mr. Kopko is a partner of the law firm of McBreen & Kopko, Chicago, Illinois, and has been a partner of that
firm since January 1990. He has been a Director of Mercury Air Group, Inc. since 1992. Mr. Kopko received a B.A.
degree in economics from the University of Connecticut, a J.D. degree from the University of Notre Dame Law School,
and an M.B.A. degree from the University of Chicago.
Rimas P. Buinevicius
Term Expires in 2012
Mr. Buinevicius, age 45, has been our Chairman of the Board since October 1997 and Chief Executive Officer since
January 1997. In addition to his organizational duties, Mr. Buinevicius is a recognized figure in the rich media
industry focused on the convergence of technology, digital media and entertainment. Mr. Buinevicius joined Sonic
in 1994 as General Manager and Director of Marketing. Prior to joining Sonic, Mr. Buinevicius spent the majority
of his professional career in the fields of biomedical and industrial control research and development. Mr.
Buinevicius earned an M.B.A. degree from the University of Chicago; a Master's degree in Electrical Engineering
from the University of Wisconsin, Madison; and a Bachelor's degree in Electrical Engineering from the Illinois
Institute of Technology, Chicago. Mr. Buinevicius is a recipient of Ernst and Young’s Entrepreneur of the Year
award.
Director Independence
CORPORATE GOVERNANCE
Through its listing requirements for companies with securities listed on the NASDAQ Global Market, the
NASDAQ Stock Market (“NASDAQ”) requires that a majority of the members of our Board be independent, as
defined under NASDAQ’s rules. The NASDAQ rules have both objective tests and a subjective test for determining
who is an “independent director.” The objective tests state, for example, that a director is not considered
independent if he or she is an employee of the Company or has engaged in various types of business dealings with
the Company. The subjective test states that an independent director must be a person who lacks a relationship that
in the opinion of the Board would interfere with the exercise of independent judgment in carrying out the
responsibilities of a director. The Board has made a subjective determination as to each independent director that no
relationship exists which, in the opinion of the Board, would interfere with the exercise of independent judgment in
carrying out the responsibilities of a director. In making these determinations, the Board reviews information
provided by the directors in an annual questionnaire with regard to each director’s business and personal activities
as they relate to the Company. Based on this review and consistent with NASDAQ’s independence criteria, the
Board has affirmatively determined that the following directors are independent: Gary R. Weis, David C.
Kleinman, Paul S. Peercy and Arnold B. Pollard.
Related Person Transaction
The Board has adopted a Related Person Transaction Policy (the “Policy”), which is a written policy governing the
review and approval or ratification of Related Person Transactions, as defined in SEC rules.
4
Under the Policy, each of our directors and executive officers must notify the Chairman of the Audit Committee in
writing of any potential Related Person Transaction involving such person or an immediate family member. The
Audit Committee will review the relevant facts and circumstances and will approve or ratify the transaction only if
it determines that the transaction is in, or is not inconsistent with, the best interests of the Company. The Related
Party Transaction must then be approved by the independent directors. In determining whether to approve or ratify
a Related Person Transaction, the Audit Committee and the independent directors may consider, among other
things, the benefits to the Company; the impact on the director’s independence (if the Related Person is a director or
an immediate family member); the availability of other sources for comparable products or services; the terms of the
transaction; and the terms available to unrelated third parties or to employees generally.
There were no Related Person Transactions in the fiscal year ended September 30, 2007 (“Fiscal 2007”).
Board Structure and Meetings
The Board met six times during Fiscal 2007. The Board also acted by written consent from time to time. All
directors attended at least 75% of the total number of Board meetings and committee meetings on which they serve
(during the period in which each director served). In addition, NASDAQ marketplace rules contemplate that the
independent members of our Board will meet during the year in separate closed meetings referred to as “executive
sessions” without any employee director or executive officer present. Executive sessions were usually held after
regularly scheduled Board meetings during 2007.
The Board of Directors has four standing committees, the Audit Committee, the Executive Compensation Committee,
the Nominating Committee and the Strategy Committee.
Sonic has a standing audit committee established in accordance with Section 3(a)(58)(A) of the Securities Exchange
Act of 1934, as amended (the “Exchange Act”). Messrs. Kleinman (chair), Weis and Peercy serve on the Audit
Committee. Sonic’s Board of Directors has determined that all members of Sonic’s Audit Committee are
“independent” as that term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act and as defined
under Nasdaq listing standards. The Audit Committee provides assistance to the Board in fulfilling its oversight
responsibility including: (i) internal and external financial reporting, (ii) risks and controls related to financial reporting,
and (iii) the internal and external audit process. The Audit Committee is also responsible for recommending to the
Board the selection of our independent public accountants and for reviewing all related party transactions. The Audit
Committee met five times in Fiscal 2007. A copy of the charter of the Audit Committee is available on Sonic’s website
and is attached hereto as Exhibit A.
Sonic's Board of Directors has determined that, due to his affiliation with the Graduate School of Business at the
University of Chicago, and due to his serving as a director on numerous company boards, along with his other
academic and business credentials, Mr. Kleinman has the requisite experience and applicable background to meet
Nasdaq standards requiring financial sophistication of at least one member of the audit committee. Sonic's Board of
Directors has also determined that neither Mr. Kleinman nor any other member of the Audit Committee is an audit
committee financial expert as defined by applicable SEC regulations
The Executive Compensation Committee consists of Messrs. Kleinman (chair), Weis and Peercy. The Board of
Directors has determined that all of the members of the Executive Compensation Committee are “independent” as
defined under Nasdaq listing standards. The Executive Compensation Committee makes recommendations to the Board
with respect to salaries of employees, the amount and allocation of any incentive bonuses among the employees, and
the amount and terms of stock options to be granted to executive officers. The Executive Compensation Committee
met nine times in Fiscal 2007. A copy of the charter of the Executive Compensation Committee is available on Sonic’s
website.
The Nominating Committee consists of Messrs. Pollard (chair) and Kleinman. The Board of Directors has determined
that all of the members of the Nominating Committee are “independent” as defined under Nasdaq listing standards.
5
The purpose of the Nominating Committee is to evaluate and recommend candidates for election as directors, make
recommendations concerning the size and composition of the Board of Directors, develop specific criteria for director
independence, and assess the effectiveness of the Board of Directors. Our Board of Directors has adopted a charter for
the Nominating Committee, which is available on Sonic’s website. The Nominating Committee will review all
candidates in the same manner regardless of the source of the recommendation. Stockholder recommendations of
candidates for Board membership will be considered when submitted with sufficient detail including the candidate’s
name, principal occupation during the past 5 years, listing of directorships, a statement that such nominee has consented
to the submission of the nomination, amount of common stock of Sonic held by the nominee and qualification
addressed to Corporate Secretary, Sonic Foundry, Inc., 222 W. Washington Ave., Madison, WI 53703
The Strategy Committee consists of Messrs. Pollard (chair) and Buinevicius. The Strategy Committee meets regularly
with senior management, an outside advisory council and other industry experts in order to develop and refine Sonic’s
business strategy. The Strategy Committee met in person 5 times and held numerous informal and telephonic meetings
in fiscal 2007.
DIRECTORS COMPENSATION
Our directors, who are not also our full-time employees, receive an annual retainer of $20,000 in addition to a fee of
$1,500 for attendance at each meeting of the Board of Directors and $1,000 per committee meeting attended, other than
the chair of our Audit committee, Mr. Kleinman, who receives $2,000 per Audit Committee meeting attended. In
addition, the chair of our strategy committee receives compensation of $5,000 per month totaling $60,000 in 2007 for
his role in managing the activities of the strategy committee. The cash compensation paid to the five non- employee
directors combined in Fiscal 2007 was $222,600. When traveling from out-of-town, the members of the Board of
Directors are also eligible for reimbursement for their travel expenses incurred in connection with attendance at Board
meetings and Board Committee meetings. Directors who are also employees do not receive any compensation for their
participation in Board or Board Committee meetings.
Pursuant to the 1997 Non-Employee Directors' Stock Option Plan, (which expired in December 2007, the “1997
Directors Stock Option Plan”) we granted to each non-employee director who was reelected or who continued as a
member of the Board of Directors at each annual stockholders meeting a stock option to purchase 20,000 shares of
Common Stock. Further, the chair of our Audit Committee receives an additional stock option grant to purchase 5,000
shares of Common Stock per year pursuant to Sonic’s Non Qualified Stock Option Plan. The exercise price of each
stock option granted was equal to the market price of Common Stock on the date the stock option was granted. Stock
options issued under the 1997 Directors' Stock Option Plan vested fully on the first anniversary of the date of grant and
expire after ten years from date of grant. An aggregate of 900,000 shares were reserved for issuance under the 1997
Directors Stock Option Plan. In addition, Mr. Pollard received an additional $55,000 cash compensation for his
services on the Strategy Committee and, in December 2007, was awarded an option to purchase 68,000 shares of
Common Stock under Sonic’s Non Qualified Stock Option Plan.
If any change is made in the stock subject to the 1997 Directors Stock Option Plan, or subject to any option granted
thereunder, the 1997 Directors Stock Option Plan and options outstanding thereunder will be appropriately adjusted as
to the type(s), number of securities and price per share of stock subject to such outstanding options.
The options and warrants set forth above have an exercise price equal to the fair market value of the underlying
common stock on the date of grant. The term of all such options is ten years.
6
The following table summarizes cash and equity compensation provided our non-employee directors during the
fiscal year ended September 30, 2007.
Fees Earned
Or Paid In
Cash
($)(1)
(b)
Stock
Awards
($)
(c)
Option
Awards
($)(2)
(d)
Non-Stock
Incentive Plan
Compensation
($)
(e)
Name
(a)
David C. Kleinman
Frederick H. Kopko
Paul S. Peercy
Arnold B. Pollard
Gary R. Weis
$ 46,650
27,500
38,550
74,950
34,950
—
—
—
—
—
$ 37,591
30,073
30,073
69,068
30,073
—
—
—
—
—
Change in
Pension
Value and
Non-qualified
Deferred
Compensation
Earnings
($)
(f)
—
—
—
—
—
All Other
Compensation
($)
(g)
Total
($)
(h)
—
—
—
—
—
$ 84,241
57,573
68,623
144,018
65,023
(1)
(2)
The amount reported in column (b) is the total of the annual retainer fee, the strategic advisory chair retainer fee
and meeting attendance fees.
The amount reported in column (d) is the dollar amount recognized for financial reporting purposes for the
fiscal year ended September 30, 2007 in accordance with FAS 123(R). Each director received an option award
of 20,000 shares on March 15, 2007 at an exercise price of $3.76 with a grant date fair value of $39,200. In
addition, Mr. Kleinman received a grant of 5,000 shares on March 15, 2007 at an exercise price of $3.76 with a
grant date fair value of $9,800 in connection with his position as chair of the audit committee and Mr. Pollard
received a grant of 20,085 shares on January 15, 2007 at an exercise price of $4.26 with a grant date fair value
of $38,965 in connection with his position as chair of the strategy committee.
PROPOSAL 2: PROPOSAL TO ADOPT THE
SONIC FOUNDRY 2008 DIRECTORS STOCK OPTION PLAN
The Board of Directors recommends adoption of the 2008 Sonic Foundry Non-Employee Directors Stock Option Plan
(the "Directors Stock Option Plan").
The purpose of the Directors Stock Option Plan is to promote the interests of Sonic and its stockholders by
strengthening Sonic's ability to attract and retain experienced and knowledgeable non-employee directors and to
encourage them to acquire an increased proprietary interest in Sonic. The Directors Stock Option Plan is intended to
replace the 1997 Directors Stock Option Plan, adopted December 1997 and which expired December 2007. The 1997
Directors Stock Option Plan provided for the grant of up to 900,000 stock options, of which 800,000 were granted
under the plan, 640,000 are currently outstanding and 540,000 are exercisable.
Consistent with the 1997 Directors Stock Option Plan, the Directors Stock Option Plan will be administered by the
Board of Directors. The Directors Stock Option Plan will provide for a grant of an option to each non-employee
director 1) upon his initial appointment to the Board, 2) to each non- employee director who is reelected or who is
continuing in offices as a member of the Board after the adjournment of each annual meeting and 3) in the Board’s
discretion, other grants to one or more Non-Employee Directors from time to time. Each option grant pursuant to 1) or
2) above is effective to purchase 20,000 shares of Common Stock at an exercise price equal to the fair market value on
the date of grant. Other option grants will be in amounts as determined by the Board.
7
Common Stock that may be issued under the Directors Stock Option Plan pursuant to options shall not exceed in the
aggregate Five Hundred Thousand (500,000) shares of Common Stock.
Summary of the Directors Stock Option Plan
The following is a summary of the material provisions of the Directors Stock Option Plan. This summary is qualified in
its entirety by reference to the specific provisions of the Directors Stock Option Plan, the full text of which is attached
to this Proxy Statement as Exhibit B.
All options granted under the Directors Stock Option Plan are non- statutory -- not intended to qualify under Section
422 of the Code, as amended. The federal income tax consequences are similar to those described above with respect to
the grant of a non-qualified stock option.
Payment of the option exercise price may be in cash, by delivery of previously owned Common Stock, by any other
legally permissible means acceptable to the Board at the time of the grant of the option (including cashless exercise,
subject to applicable legal restrictions), or by a combination of such means.
If an optionee ceases to be a director before an option vests, the option will terminate, other than in the case of death,
disability or resignation required as a condition of a change in control, in which case all outstanding options granted as
of the date of termination shall vest and immediately become exercisable. Each option expires ten years from the date
of its grant or earlier in certain circumstances such as death or disability. Options are not transferable at any time except
in certain circumstances such as transfers to family members. Options that are forfeited or terminated will again be
available for grant. Shares may be authorized but unissued, currently held or reacquired shares. The Board of Directors
may amend, terminate or suspend the Plan at any time.
Plan Benefits
Under the 1997 Directors Stock Option Plan, each of the five non-employee directors received options to purchase
20,000 shares of Common Stock upon initial appointment to the Board and each non-employee director has received
and will continue to receive options to purchase an additional 20,000 shares of Common Stock after the adjournment of
each annual stockholders meeting. However, no dollar value is assigned to the options because their exercise price is
the fair market value of the common stock on the date of grant.
General
The adoption of the Directors Stock Option Plan requires the approval of a majority of the outstanding shares of
Common Stock represented at the meeting and entitled to vote. Shares may be voted for or withheld from this matter.
Under Securities and Exchange Commission regulations regarding stockholder approval of stock option plans, shares
withheld from voting on this matter will be treated for all purposes relevant to this matter as being present at the
meeting and entitled to vote and thus will have the same effect as a vote of such shares against this matter. Shares
entitled to cast votes on this matter at the meeting which are the subject of a broker non-vote on this matter will be
treated for quorum purposes relevant to this matter as being present at the meeting and entitled to vote but not be so
treated in determining whether a majority or other required percentage of the shares present and entitled to vote on the
matter has been obtained.
The Board of Directors unanimously recommends a vote FOR Proposal 2, adopting the 2008 Sonic Foundry Non-
Employee Directors Stock Option Plan.
8
EXECUTIVE OFFICERS OF SONIC
Our executive officers, who are appointed by the Board of Directors, hold office for one-year terms or until their
respective successors have been duly elected and have qualified. There are no family relationships between any of the
executive officers of Sonic.
Rimas P. Buinevicius is our Chairman of the Board of Directors and Chief Executive Officer. (See "Nominee for
Director".)
Darrin T. Coulson, age 42, has been our Chief Operating Officer since November 2006, our Senior Vice President
of Worldwide Field Operations from August 2005 to November 2006 and served as Regional Sales Manager from
November 2004 to August 2005. From May 2003 to November 2004, Mr. Coulson was President of BxVideo, a
rich media services company he founded. From March 1994 to November 2001, Mr. Coulson served in various
capacities for FORE Systems and its successor corporation, Marconi PLC, including Executive Vice President and
General Manager of Global Services and President of the Americas Enterprise Business division, a $700 million
enterprise.
Monty R. Schmidt is our Chief Technology Officer and a Director. (See " Directors Continuing in Office ".)
Kenneth A. Minor, age 45, has been our Chief Financial Officer since June 1997, Assistant Secretary from December
1997 to February 2001 and Secretary since February 2001. From September 1993 to April 1997, Mr. Minor was
employed as Vice President and Treasurer for Fruehauf Trailer Corporation, a manufacturer and global distributor of
truck trailers and related after market parts and service where he was responsible for financial, treasury and investor
relations functions. Prior to 1993, Mr. Minor served in various senior accounting and financial positions for public and
private corporations as well as the international accounting firm of Deloitte Haskins and Sells. Mr. Minor is a certified
public accountant and has a B.B.A. degree in accounting from Western Michigan University.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table shows information known to us about the beneficial ownership of our Common Stock as of
January 15, 2008, by each stockholder known by us to own beneficially more than 5% of our Common Stock, each of
our executive officers named in the Summary Compensation Table (“Named Executive Officers”), each of our
directors, and all of our directors and executive officers as a group. Unless otherwise noted, the mailing address for
these stockholders is 222 West Washington Avenue, Madison, Wisconsin 53703.
Beneficial ownership is determined in accordance with the rules of the SEC, and includes voting or investment power
with respect to shares. Shares of common stock issuable upon the exercise of stock options or warrants exercisable
within 60 days after January 15, 2008, which we refer to as Presently Exercisable Options, are deemed outstanding for
computing the percentage ownership of the person holding the options but are not deemed outstanding for computing
the percentage ownership of any other person. Unless otherwise indicated below, to our knowledge, all persons named
in the table have sole voting and investment power with respect to their shares of common stock, except
to the extent authority is shared by spouses under applicable law. The inclusion of any shares in this table does not
constitute an admission of beneficial ownership for the person named below.
9
Based on currently available Schedules 13D and 13G filed with the SEC, we do not know of any beneficial owners of
more than 5% of our Common Stock, other than listed below.
Name of Beneficial Owner(1)
Number of Shares of
Class
Beneficially Owned
Common Stock
Monty R. Schmidt (3)
Rimas P. Buinevicius(4)
Arnold B. Pollard(5)
733 Third Avenue
New York, NY 10017
Darrin T. Coulson(6)
Frederick H. Kopko, Jr.(7)
20 North Wacker Drive
Chicago, IL 60606
Kenneth A. Minor(8)
David C. Kleinman(9)
1101 East 58th Street
Chicago, IL 60637
Gary R. Weis(10)
P.O. Box 272
Deerfield, IL 60015
Paul S. Peercy(10)
1415 Engineering Dr
Madison, WI 53706
All Executive Officers and Directors as a Group (9 persons)(11)
3,322,938
2,512,409
610,830
440,755
366,275
353,941
240,000
120,000
100,400
8,067,548
Percent
of Class(2)
9.3%
6.8
1.7
1.2
1.0
1.0
*
*
*
20.9%
*
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
(11)
less than 1%
Sonic believes that the persons named in the table above, based upon information furnished by such persons,
have sole voting and investment power with respect to the number of shares indicated as beneficially owned by
them.
Applicable percentages are based on 35,568,836 shares outstanding, adjusted as required by rules promulgated
by the Securities and Exchange Commission.
Includes 179,802 shares subject to Presently Exercisable Options.
Includes 1,180,000 shares subject to Presently Exercisable Options.
Consists of 610,830 shares subject to Presently Exercisable Options.
Includes 183,333 shares subject to Presently Exercisable Options.
Includes 80,000 shares subject to Presently Exercisable Options.
Includes 331,941 shares subject to Presently Exercisable Options.
Consists of 240,000 shares subject to Presently Exercisable Options.
Includes 100,000 shares subject to Presently Exercisable Options.
Includes an aggregate of 3,005,906 Presently Exercisable Options.
10
Introduction
Compensation Discussion and Analysis
This Compensation Discussion and Analysis describes our compensation strategy, policies, programs and practices
for the executive officers identified in the Summary Compensation Table. Throughout this proxy statement, we
refer to these individuals, who serve as our Chief Executive Officer, Chief Financial Officer, Chief Operating
Officer and Chief Technology Officer as the “executive officers.”
The Compensation Committee (“Committee”) establishes and oversees our compensation and employee benefits
programs and approves the elements of total compensation for the executive officers. The day-to-day design and
administration of our retirement and employee benefit programs available to our employees are handled by our
Human Resources and Finance Department employees. The Committee is responsible for reviewing these programs
with management and approving fundamental changes to them.
Overview and Objectives of our Executive Compensation Program
The compensation program for our executive officers is designed to attract, motivate, reward and retain highly
qualified individuals who can contribute to Sonic’s growth with the ultimate objective of improving stockholder
value. Our compensation program consists of several forms of compensation: base salary, annual bonus, long-term
incentives and limited perquisites and benefits.
Base salary and annual bonus are cash-based while long-term incentives consist of stock option awards. The
Committee does not have a specific allocation goal between cash and equity-based compensation or between annual
and long-term incentive compensation. Instead, the Committee relies on the process described in this discussion and
analysis in its determination of compensation levels and allocations for each executive officer.
The Committee does not utilize objective guidelines or formulae, performance targets or short-term changes in our
stock price to determine the elements and levels of compensation for our executive officers. Instead, it relies upon
its collective judgment as applied to the challenges confronting Sonic, together with advice from independent
consultants, information provided by Sonic and independent sources, and the recommendations of our Chief
Executive Officer. The Committee also uses subjective information when considering the credentials, length of
service, experience, consistent performance, and available competitive alternatives of our executive officers. The
Committee receives and reviews a variety of information throughout the year to assist it in directing the executive
compensation program. Throughout the year, the Committee reviews financial reports comparing Sonic’s
performance on a year-to-date basis versus budget and at each Board meeting, the executive officers present an
operating report.
The recommendations of the Chief Executive Officer play a significant role in the compensation-setting process.
The Chief Executive Officer provides the Committee with an annual overall assessment of Sonic’s achievements
and performance, his evaluation of individual performance and his recommendations for annual compensation,
bonus and long-term incentive awards. The Committee has discretion to accept, reject or modify the Chief
Executive Officer’s recommendations.
The Committee determines the compensation for each executive officer in an executive session.
Market Competitiveness
The Committee’s target is for total cash compensation to average between the 50th and 75th percentile of published
compensation data derived from two sources: (i) a peer group of companies that are competitors either in our
industry, or for key talent, or with similar financial characteristics; and (ii) published market survey data for
companies within our revenue range. Given competitive recruiting pressures, the Committee retains its discretion to
deviate from this target under appropriate circumstances. The Committee periodically receives updates of the
published compensation data.
11
Pay for Performance
The Committee believes that both long and short term compensation of executive officers should correlate to
Sonic’s overall financial performance. Incentive payouts will be larger with strong performance and smaller if
Sonic’s financial results decline. From time to time, extraordinary Board-approved initiatives in a fiscal year, such
as a restructuring, acquisition, or divestiture, are considered by the Committee in its overall evaluation of Sonic’s
performance.
Competitive Benchmarking/Peer Group Analysis
The Committee reviewed market data from the American Electronics Association (“AeA”) in various size and
industry stratifications similar to that of Sonic.
The second source of compensation data came from a peer group of thirty-one public companies that we consider
competitors in our market for sales, or for key talent, or with similar financial or other characteristics such as size.
The companies in the peer group ranged in market capitalization between $50 million and $250 million, had fewer
than 200 employees, revenues between $13 million and $35 million and exhibited rapid growth in revenue in excess
of 30%.
Components of Executive Compensation
Base Salary
The Committee seeks to pay the executive officers a competitive base salary in recognition of their job
responsibilities for a publicly held company. As noted above, the target compensation range for an executive’s total
cash compensation (salary and bonus) is between the 50th and 75th percentile of the market data reviewed by the
Committee.
As part of determining annual increases, the Committee also considers the Chief Executive Officer’s
recommendation regarding individual performance as well as internal equitable considerations.
In evaluating individual performance, the Committee considers initiative, leadership, tenure, experience, skill set for
the particular position, knowledge of industry and business, and execution of strategy in placing the individual
within the range outlined.
On February 2, 2007, the Committee approved base salary increases effective January 1, 2007 for Mr. Buinevicius
from $300,000 to $315,000; for Mr. Minor from $192,000 to $221,000 and for Mr. Schmidt from $220,000 to
$246,000. Following the fiscal year, on December 4, 2007, the Committee approved base salary increases effective
immediately for three of the executive officers, of 5%. The salary for Mr. Buinevicius was increased to $331,000
from $315,000; the salary for Mr. Schmidt was increased to $258,000 from $246,000 and Mr. Minor’s salary was
increased to $232,000 from $221,000. Upon recommendation of Mr. Buinevicius that compensation of Mr. Coulson
should be highly weighted toward incentives, the Committee took no action regarding the base compensation of Mr.
Coulson – leaving it at $250,000. After its review of all sources of market data as described above, the Committee
believes that the adjusted base salaries and the bonuses described below are within its targeted range for total cash
compensation.
Bonus
The Committee typically targets an annual cash bonus as a percentage of total cash compensation within the 50th to
75th percentile of market data as noted above. Recognizing that Sonic’s internal budgets are based on pre-
established financial goals, the evaluation of individual performance reflects a discretionary assessment by the
12
Committee of each officer’s contribution during the year. The Committee may consider factors such as general
economic conditions, acquisitions, divestitures, or restructuring initiatives that may not have been contemplated
when the financial budgets were developed. To aid in this evaluation, the Chief Executive Officer provides an
overview of Sonic’s financial metrics and performance, new product introductions, strategic initiatives, and investor
relations activities for the year.
On December 4, 2007, the Committee approved bonuses for the executive officers based on the recommendations of
the Chief Executive Officer and the Committee’s assessment of individual performance and contribution to the
improved financial performance of Sonic for fiscal 2007. Mr. Buinevicius, Mr. Schmidt and Mr. Minor received
bonuses of $60,000 each. Mr. Coulson receives bonuses quarterly based upon achieving predetermined targets for
product and services billings set at the beginning of the fiscal year. Total bonus amounts paid to Mr. Coulson
during fiscal 2007 totaled $79,484.
Stock Options and Restricted Stock
The Committee has a long-standing practice of providing long-term incentive compensation grants to the executive
officers. The Committee believes that such grants, in the form of stock options, help align our executive officers’
interests with Sonic’s stockholders. All stock option and restricted stock awards are granted under either our 1995
Stock Option Plan or the 1999 Non-Qualified Plan (“Employee Plans”).
The Committee reviews option grant recommendations by the Chief Executive Officer for each executive officer,
but retains full discretion to accept, reject or revise each recommendation. The Committee’s policy is to grant
options on the date it approves them. The exercise price is determined in accordance with the terms of the Employee
Plan and cannot be less than the Fair Market Value, as defined in the Plan, of Sonic’s common stock. The
Committee typically grants options once a year, but may grant options to newly hired executives at other times.
In making its determinations, the Committee considers the number of options or shares owned by the executive
officers.
In December 2006, the Committee awarded stock options to purchase 75,000 shares to Mr. Coulson as described in
the “Grant of Plan-Based Awards” table in this Proxy Statement. The Committee considered the significant
ownership position of shares of common stock and stock options of the other executive officers in determining not
to grant additional options at that time. In December 2007, the Committee awarded options to purchase 200,000,
120,000, 50,000 and 50,000 shares to Mssrs. Coulson, Minor, Buinevicius and Schmidt, respectively.
Health and Welfare Benefits
Our officers are covered under the same health and welfare plans, including our 401(k) plan, as salaried employees.
Employment Agreements
We entered into employment agreements with Rimas P. Buinevicius and Monty R. Schmidt on substantially the same
terms as the prior agreements in January 2001. The employment agreements automatically renew every two years for
successive two year terms and were last automatically renewed on January 1, 2007. The salaries of each of Messrs.
Buinevicius and Schmidt are subject to increase each year at the discretion of the Board of Directors. Messrs.
Buinevicius and Schmidt are also entitled to incidental benefits of employment under the agreements. Each of the
employment agreements provides that if (i) Sonic Foundry breaches its duty under such employment agreement, (ii) the
employee's status or responsibilities with Sonic Foundry has been reduced, (iii) Sonic Foundry fails to perform its
obligations under such employment agreement, or (iv) after a Change in Control of Sonic Foundry, Sonic Foundry’s
financial prospects have significantly declined, the employee may terminate his employment and receive all salary and
bonus owed to him at that time, prorated, plus three times the highest annual salary and bonus paid to him in any of the
13
three years immediately preceding the termination. If the employee becomes disabled, he may terminate his
employment and receive all salary owed to him at that time, prorated, plus a lump sum equal to the highest annual
salary and bonus paid to him in any of the three years immediately preceding the termination. Pursuant to the
employment agreements, each of Messrs. Buinevicius and Schmidt has agreed not to disclose our confidential
information and not to compete against us during the term of his employment agreement and for a period of two years
thereafter. Such non-compete clauses may not be enforceable, or may only be partially enforceable, in state courts of
relevant jurisdictions.
A "Change in Control" is defined in the employment agreements to mean: (i) a change in control of a nature that would
have to be reported in our proxy statement, ; (ii) Sonic Foundry is merged or consolidated or reorganized into or with
another corporation or other legal person and as a result of such merger, consolidation or reorganization less than 75%
of the outstanding voting securities or other capital interests of the surviving, resulting or acquiring corporation or other
legal person are owned in the aggregate by our stockholders immediately prior to such merger, consolidation or
reorganization; (iii) Sonic Foundry sells all or substantially all of its business and/or assets to any other corporation or
other legal person, less than 75% of the outstanding voting securities or other capital interests of which are owned in the
aggregate by our stockholders, directly or indirectly, immediately prior to or after such sale; (iv) any person (as the term
"person" is used in Section 13(d) (3) or Section 14(d) (2) of the Securities Exchange Act of 1934 (the "Exchange Act")
had become the beneficial owner (as the term "beneficial owner" is defined under Rule 13d-3 or any successor rule or
regulation promulgated under the Exchange Act) of 25% or more of the issued and outstanding shares of our voting
securities; or (v) during any period of two consecutive years, individuals who at the beginning of any such period
constitute our directors cease for any reason to constitute at least a majority thereof unless the election, or the
nomination or election by our stockholders, of each new director was approved by a vote of at least two- thirds of such
directors then still in office who were directors at the beginning of any such period.
We entered into employment agreements with Kenneth A. Minor and Darrin T. Coulson in October 2007. The salaries
of each of Messrs. Minor and Coulson are subject to increase each year at the discretion of the Board of Directors.
Messrs. Minor and Coulson are also entitled to incidental benefits of employment under the agreements. Each of the
employment agreements provide that a cash severance payment be made upon termination, other than for cause, equal
to the highest cash compensation paid in any of the last three fiscal years immediately prior to termination in addition to
immediate vesting of all previously unvested common stock and stock options. Further, Mssrs. Minor and Coulson
have the right to voluntarily terminate their employment, and receive the same severance arrangement detailed above
following (i) any “person” becoming a “ beneficial” owner of stock of Sonic Foundry representing 50% or more of the
total voting power of Sonic Foundry’s then outstanding stock; or, (ii) Sonic Foundry is acquired by another entity
through the purchase of substantially all of its assets or securities and following such acquisition, Rimas Buinevicius
does not remain as Chief Executive Officer and Chairman of the Board of Directors of Sonic Foundry or the acquisition
is without the written consent of the Board of Directors of Sonic Foundry; or (iii) Sonic Foundry is merged with
another entity, consolidated with another entity or reorganized in a manner in which any “person” is or becomes a
“beneficial” owner of stock of the surviving entity representing 50% or more of the total voting power of the surviving
entity’s then outstanding stock; and Messrs. Minor or Coulson is demoted without cause or their duties are substantially
altered. Pursuant to the employment agreements, each of Messrs. Minor and Coulson has agreed not to disclose our
confidential information and not to compete against us during the term of his employment agreement and for a period
of one year thereafter. Such non-compete clauses may not be enforceable, or may only be partially enforceable, in state
courts of relevant jurisdictions.
For illustrative purposes, if Sonic terminated the employment of Messrs. Buinevicius, Schmidt, Coulson, and Minor
(not for cause) on September 30, 2007 or if Messrs. Buinevicius, Schmidt, Coulson, and Minor elected to terminate
their employment for constructive termination as defined in the employment agreements on September 30, 2007, and a
change of control as defined in the employment agreements had occurred, Sonic would be obligated to pay
$1,529,000, $1,165,000, 328,000 and $312,000 to of Messrs. Buinevicius, Schmidt, Coulson, and Minor, respectively.
In addition, any non-vested rights of Messrs. Buinevicius, Schmidt, Coulson, and Minor under the Employee Plans,
14
would vest as of the date of employment termination. The value of the accelerated vesting of the options under these
circumstances would be less than $1,000 for Messrs. Buinevicius, Schmidt and Minor and $95,000 Mr. Coulson.
Personal Benefits
Our executives receive a limited number of personal benefits certain of which are considered taxable income to
them and which are described in the footnotes to the section of this Proxy Statement entitled “Summary
Compensation Table ”.
Internal Revenue Code Section 162(m)
Internal Revenue Code Section 162(m) limits the ability of a public company to deduct compensation in excess of
$1 million paid annually to each of the Chief Executive Officer and each of the other executive officers named in
the Summary Compensation Table. There are exemptions from this limit, including compensation that is based on
the attainment of performance goals that are established by the Committee and approved by the Company
stockholders. No executive officer was affected by this limitation in fiscal 2007.
COMPENSATION COMMITTEE REPORT
The Compensation Committee of Sonic has reviewed and discussed the Compensation Discussion and Analysis
required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the
Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included
in the Proxy Statement.
COMPENSATION COMMITTEE
David C. Kleinman, Chair
Gary R. Weis
Paul S. Peercy
15
The following table sets forth the compensation of our principal executive officer, our principal financial officer and
our other two executive officers for the fiscal year ended September 30, 2007.
Summary Compensation
Name and Principal
Position
(a)
Year
(b)
Salary
($)
(c)
Bonus
($)(1)
(d)
Stock
Awards
($)
(e)
Option
Awards
($)(2)
(f)
Non-Equity
Incentive Plan
Compensation
($)
(g)
Change in
Pension
Value and
Non-qualified
Deferred
Compensation
Earnings
($)
(h)
Rimas P. Buinevicius
Chairman and
Chief Executive Officer
Kenneth A. Minor
Chief Financial Officer
and Secretary
Darrin T. Coulson
Chief Operating Officer
Monty R. Schmidt
Chief Technology
Officer
2007
309,534
60,000
—
7,770
2007
212,310
60,000
—
7,770
2007
248,630
79,484
— 120,869
2007
238,170
60,000
—
7,770
—
—
—
—
—
—
—
—
All Other
Compen-
sation
($)(3)
(i)
Total
($)
(j)
10,314
387,618
16,457
296,537
9,792
458,775
16,049
321,989
(1) The amounts in column (d) represent the cash bonuses described under the section of this Proxy Statement entitled
“Compensation Discussion and Analysis”. These cash bonuses were awarded for performance for fiscal 2007 and
paid in fiscal 2008 in the case of Mssrs. Buinevicius, Minor and Schmidt and earned and paid quarterly in the case
of Mr. Coulson.
(2) The option awards in column (f) represent stock option grants for which Sonic recorded 2007 compensation
expense. Under the required FAS 123(R) methodology, the compensation expense reflected is for grants made in
fiscal 2007 and grants made in prior years which continued to be expensed in fiscal 2007. The full FAS
123(R) grant date fair value of the option awards granted in fiscal 2007 is included in column (l) in the “Grants of
Plan-Based Awards” table included below in this Proxy Statement. The assumptions and methodology used in
calculating the FAS 123(R) compensation expense of the option awards are provided in Sonic’s Form 10-K. See
Note 1, “Stock Based Compensation” in the Notes to the Consolidated Financial Statements in Sonic’s Form 10-K.
The amounts in this column represent our accounting expense for these awards and not necessarily the actual value
that will be realized by the executive. There can be no assurance that the options will ever be exercised (in which
case no value will be realized by the executive) or that the value on exercise will equal the FAS123(R) value.
(3) The amount shown under column (i) includes Sonic’s matching contribution under our 401(k) plan of $9,031,
$11,057, $8,915 and $11,369 for Messrs Buinevicius, Minor, Coulson and Schmidt. In addition, Mr. Buinevicius
receives a car allowance equal to $713 per month of which the taxable personal portion of $1,283 is included in
this column. Messrs. Minor, Coulson and Schmidt receive $650 per month as a car allowance of which the
taxable, personal portions were $5,400, $877 and $4,680, respectively.
16
The Following table shows the plan-based awards granted to the Named Executive Officers during fiscal 2007.
Grants of Plan-Based Awards
Estimated Future Payouts
Under Non-Equity Incentive
Plan Awards
Target
($)
(d)
—
Maximum
($)
(e)
—
Threshold
($)
(c)
—
Estimated Future Payouts
Under Equit
y Incentive
Plan Awards
Target
($)
(g)
—
Maximum
($)
(h)
—
Threshold
($)
(f)
—
All other
stock
awards:
Number of
Shares of
stock or
units
(#)
(i)
—
All other
option
awards:
Number of
Securities
Underlyin
g
Options
(#)
(j)
—
Exercise
or base
price of
option
awards
($/Sh)
(1)
(k)
—
Grant
Date fair
Value of
Stock and
option
awards
(2)
(l)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
75,000
—
—
3.80
—
—
154,235
—
Grant
Date
(b)
—
Name
(a)
Rimas P.
Buinevicius
Kenneth A. Minor
Darrin T. Coulson 12/04/2006
Monty R. Schmidt
—
—
(1) Sonic grants employee stock options with exercise prices equal to the closing stock price on the date of grant.
(2) The amount reported in column (l) represents the grant date fair value of the award following the required FAS
123(R) compensation methodology. Grant date fair value is calculated using the Lattice method. See Note 1,
“Stock Based Compensation” in the Notes to the Consolidated Financial Statements in Sonic’s Form 10-K for the
fiscal year ended September 30, 2007 for an explanation of the methodology and assumptions used in the FAS
123(R) valuation. With respect to the option grants, there can be no assurance that the options will ever be
exercised (in which case no value will be realized by the executive) or that the value on exercise will equal the
FAS 123(R) value.
Sonic grants options to its executive officers under our employee stock option plans. As of September 30, 2007, options
to purchase a total of 3,952,179 shares were outstanding under the plans, and options to purchase 2,985,808 shares
remained available for grant thereunder. No options were exercised by Named Executive Officers during fiscal 2007.
17
Outstanding Equity Awards at Fiscal Year-End
The following table shows information concerning outstanding equity awards as of September 30, 2007 held by the
Named Executive Officers.
Option Awards
Stock Awards
Equity
Incentive
Plan
Awards:
Number
of
Unearned
Shares,
Units or
Other
Rights
That Have
Not
Vested
(#)
(i)
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
($)
(j)
Market
Value of
Shares or
Units of
Stock
That
Have
Not
Vested
($)
(h)
Number
of Shares
or Units
of Stock
That Have
Not
Vested
(#)
(g)
Equity
Incentive
Plan
Awards:
Number
of
Securities
Underlying
Unexercised
Unearned
Options
(#)
(d)
Number
of
Securities
Underlying
Unexercised
Options
(#)
Unexercisabl
e
(1)
(c)
Option
Exercise
Price
($)
(1)
(e)
0
0
0
0
0
16,667
0
0
0
0
0
0
0
0
16,667
8,334
66,667
75,000
0
0
0
0
0
16,667
2.50
4.19
1.09
1.09
1.12
1.45
2.50
3.13
5.91
1.09
1.09
1.01
1.12
0.42
1.45
1.62
1.35
3.80
2.50
4.19
1.09
1.09
1.01
1.45
None
None
None
None
Number
of
Securities
Underlying
Unexercised
Options
(#)
Exercisable
(1)
(b)
20,000
20,000
10,000
100,000
1,000,000
33,333
40,000
10,000
13,000
10,000
63,000
5,941
80,000
100,000
33,333
16,666
133,333
0
20,000
20,000
10,000
80,000
19,802
33,333
Option
Expiration
Date
(1)
(f)
10/31/2007
03/10/2009
12/20/2010
12/20/2010
10/25/2011
11/26/2014
11/07/2007
10/21/2008
12/13/2009
12/20/2010
12/20/2010
10/09/2011
10/25/2011
05/09/2013
11/26/2014
11/01/2014
07/05/2015
12/04/2016
10/31/2007
03/10/2009
12/20/2010
12/20/2010
10/09/2011
11/26/2014
Name
(a)
Rimas P. Buinevicius
Kenneth A. Minor
Darrin T. Coulson
Monty R. Schmidt
(1) All options were granted under either our shareholder approved Employee Stock Option Plan or the Non-Qualified
Stock Option Plan. All unexercisable options listed in the table become exercisable over a three-year period in
equal annual installments beginning one year from the date of grant.
18
Equity Compensation Plan Information
Plan category
Equity compensation plans approved
by security holders (1)
Equity compensation plans not
approved by security holders (2)
Total
Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
Weighted average
exercise price of
outstanding
options, warrants
and rights
Number of
securities
remaining
available for
future issuance
(a)
(b)
(c)
2,952,179
$ 3.11
2,260,316
1,760,143
4,712,322
1.22
725,492
$ 2.41
2,985,808
(1) Consists of Employee Stock Option Plan and the Directors Stock Option Plan. For further information
regarding these plans, reference is made to Note 5 of the financial statements.
(2) Consists of the Non-Qualified Stock Option Plan. For further information regarding this plan, reference is
made to Note 5 of the financial statements.
Compensation Committee Interlocks and Insider Participation
The members of the Executive Compensation Committee of Sonic's Board of Directors for Fiscal 2007 were those named
in the Executive Compensation Committee Report. No member of the Committee was at any time during Fiscal 2007 or
at any other time an officer or employee of Sonic Foundry, Inc.
No executive officer of Sonic Foundry, Inc. has served on the board of directors or compensation committee of any other
entity that has or has had one or more executive officers serving as a member of the Board of Directors of Sonic Foundry,
Inc.
PROPOSAL THREE: PROPOSAL TO ADOPT THE EMPLOYEE STOCK PURCHASE PLAN
The Board of Directors believe that it is in the best interest of Sonic and its stockholders to adopt a new employee stock
purchase plan to become effective July 1, 2008. The Board of Directors believes that such a plan would be mutually
beneficial to employees as well as the Corporation and its stockholders because such a plan would enhance the interest
of the employees in the continued success of Sonic and further align the interests of the employees and stockholders. In
addition, the Board of Directors is of the opinion that employee stock purchase plans provide an aid in recruiting highly
qualified and talented employees. For these reasons, the Board of Directors authorized the adoption of a new plan
known as the Sonic Foundry, Inc. Employee Stock Purchase Plan (the "Purchase Plan"), subject to the approval of
stockholders at the Annual Meeting.
The following is a summary of the material provisions of the Purchase Plan. This summary is qualified in its entirety by
reference to the specific provisions of the Purchase Plan, the full text of which is attached to this Proxy Statement as
Exhibit C.
19
Summary of the Purchase Plan
Common Stock Subject To Plan
Subject to adjustment as provided below, 500,000 shares of Common Stock will be available for issuance under the
Purchase Plan. Shares of Common Stock delivered under the Purchase Plan may be authorized and unissued shares or
reacquired shares. As of January 15, 2008, the fair market value of one share of Common Stock was $1.30.
Participation
Any employee who has completed 90 days of employment with Sonic or any Designated Subsidiary of Sonic on the
first day of each offering period will be eligible to participate in the Purchase Plan. A Designated Subsidiary of Sonic
is any majority-owned subsidiary of Sonic that has been designated by the Board of Directors as eligible to participate
in the Purchase Plan with respect to its Employees. An employee of Sonic or a Designated Subsidiary of Sonic who,
after the grant of an option to purchase, would hold common stock and/or hold outstanding options to purchase stock
possessing 5% or more of the total combined voting power or value of Sonic will not be eligible to participate. As of
January 15, 2008, approximately 90 employees of Sonic would be eligible to participate in the Purchase Plan.
Purchases Under The Purchase Plan
Sonic will make a bi-annual offering to eligible employees of options to purchase shares of Common Stock under the
Purchase Plan on the first trading day of January and July, commencing July 1, 2008. Each offering period will be for a
period of six months from the date of offering, and each eligible employee as of the date of offering will be entitled to
purchase shares of Common Stock at a purchase price equal to the lower of 85% of the fair market value of Common
Stock on the first trading day of the offering period or 85% of the fair market value of Common Stock on the last
trading day of the offering period.
Payment for shares of Common Stock purchased under the Purchase Plan will be made by authorized payroll
deductions from an employee's Total Wages. Subject to the terms of the Purchase Plan, eligible employees who desire
to participate in the Purchase Plan will designate a stated whole percentage of their total wages, up to a maximum of
10%, to be deducted from their total wages and held by Sonic until the date of purchase. No participant in the Purchase
Plan will be permitted to purchase Common Stock under the Purchase Plan if such option would permit his or her rights
to purchase stock under the Purchase Plan to accrue at a rate that exceeds $25,000 of the fair market value of such
shares (determined as of the date of grant of such right), or that exceeds 10,000 shares, for each calendar year during
which any option granted to such individual under any such plan is outstanding at any time.
A participant will have none of the rights or privileges of a stockholder of Sonic (including the right to receive
dividends) until the shares purchased under the Purchase Plan are fully paid for and issued.
Withdrawal
An employee may withdraw from the plan if such request is made at least 30 days prior to the end of a contribution
period. Such withdrawal request and the refund of all cash contributions, without interest, will be made as soon as
administratively feasible and all options will be cancelled. Once terminated, an employee will be eligible for
reenrollment in the plan beginning with the contribution period beginning immediately following the next contribution
period.
Termination Of Participation
An employee's participation in the Purchase Plan will be terminated when he or she: (1) voluntarily elects to withdraw
his or her entire account; (2) resigns or is discharged from Sonic and all Designated Subsidiaries of Sonic; or (3) dies.
20
Administration
The Purchase Plan will be administered by the Compensation Committee of the Board or such other committee
established by the Board of Directors of Sonic (“the Committee”).
Modification and Termination
The Committee may terminate the Purchase Plan at any time or make any amendment or modification it deems
advisable.
Adjustments
Appropriate and proportionate adjustments will be made in the number and class of shares available under the Purchase
Plan, and to the rights granted under the Purchase Plan and the prices applicable to such rights, to reflect changes in the
outstanding stock that occur because of stock dividends, stock splits, recapitalizations, reorganizations, liquidations, or
other similar events.
Transferability
A participant's rights under the Purchase Plan are exercisable only by such participant and may not be transferred in any
manner.
Federal Income Tax Consequences
Sonic has been advised that under current law the federal income tax consequences to participants and Sonic of options
granted under the Purchase Plan would generally be as set forth in the following summary. This summary is not a
complete analysis of all potential tax consequences relevant to participants and Sonic and does not describe tax
consequences based on particular circumstances. For these reasons, participants should consult with a tax advisor as to
any specific questions regarding the tax consequences of participation in the Purchase Plan.
It is intended that the option to purchase shares of Common Stock granted under the Purchase Plan will constitute an
option issued pursuant to an "employee stock purchase plan" within the meaning of Section 423 of the Internal Revenue
Code of 1986, as amended. If shares are purchased under the Purchase Plan, and no disposition of these shares is made
within two years of the date of grant of the option, or within one year after the purchase of the shares, then no income
will be realized by the employee at the time of the transfer of the shares to such employee. When an employee sells or
otherwise disposes of the shares, or in the event of his death (whenever occurring) while owning such shares, there will
be included in his or her gross income, as compensation, an amount equal to the lesser of: (i) the amount by which the
fair market value of the shares on the first trading day of the offering period exceeds the purchase price for the shares,
or (ii) the amount by which the fair market value at the time of disposition or death exceeds the purchase price per
share. Any further gain will be treated for tax purposes as long-term capital gain, provided that the employee holds the
shares for the applicable long-term capital gain holding period after the last day of the offering period applicable to
such shares.
No deduction will be allowed to Sonic for federal income tax purposes in connection with the grant or exercise of the
option to purchase shares under the Purchase Plan, provided there is no disposition of shares by a participant within
either the two-year or the one-year periods referred to above. If an employee disposes of the shares within either the
two-year or the one-year periods referred to above, he or she will realize ordinary income in the year of disposition in
an amount equal to the difference between the purchase price and the fair market value of the shares at the time of
exercise of the option, and Sonic will be entitled to a deduction in the same amount. Any difference between the
amount received upon such a disposition and the fair market value of the shares at the time of exercise of the option will
be capital gain or loss, as the case may be.
21
Plan Benefits
Participation in the Purchase Plan is voluntary and each eligible employee will make his or her own election whether
and to what extent to participate in the plan. It is therefore not possible to determine the benefits or amounts that will be
received in the future by individual employees or groups of employees under the Purchase Plan.
Provision to Purchase Additional Shares of Common Stock by Employees and Directors
Apart from the Plan provisions set forth above, the Committee has the power and authority to allow any Employee
or director to receive Shares in lieu of cash compensation or cash fees. In such event, in order to account for the
non-transferability of any Shares acquired thereunder, the Committee may discount the value of such Shares by up
to 15% of the then Fair Market Value of unvested Shares of Common Stock. This portion of the Plan will allow
Employees and directors the opportunity to acquire Shares in accordance with such special terms and conditions as
the Committee may establish from time to time, which terms and conditions may modify the terms and conditions of
the Plan set forth elsewhere in the Plan. Without limiting the authority of the Committee, the special terms and
conditions which may be established with respect to such Employees and directors who elect to participate in this
portion of the Plan, and which need not be the same for all such Employees and directors, include but are not
limited to the right to participate, procedures for elections to participate, the purchase price of any Shares to be
acquired, and the maximum amount of Shares which may be purchased by any participating Employee or director.
Any purchases made pursuant to the provisions of this portion of the Plan shall not be subject to the requirements of
Section 423 of the Code and the federal income tax consequences set forth above shall not apply thereto.
General
The adoption of the Purchase Plan requires the approval of a majority of the votes cast by holders of the outstanding
shares of Common Stock represented at the meeting and entitled to vote. Shares may be voted for or withheld from this
matter. Under Securities and Exchange Commission regulations regarding stockholder approval of stock option plans,
shares withheld from voting on this matter will be treated for all purposes relevant to this matter as being present at the
meeting and entitled to vote and thus will have the same effect as a vote of such shares against this matter. Shares
entitled to cast votes on this matter at the meeting which are the subject of a broker non-vote on this matter will be
treated for quorum purposes relevant to this matter as being present at the meeting and entitled to vote but not be so
treated in determining whether a majority or other required percentage of the shares present and entitled to vote on the
matter has been obtained.
The Board of Directors unanimously recommends a vote FOR Proposal 3 adopting the Employee Stock Purchase Plan.
PROPOSAL FOUR: RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
The Board of Directors, upon the recommendation of the Audit Committee, has appointed the firm of Grant Thornton
LLP (“GT”) as independent auditors to audit our financial statements for the year ending September 30, 2008, and has
further directed that management submit the selection of independent public accountants for certification by the
stockholders at the annual meeting. Representatives of GT are expected to be present at the annual meeting to respond
to stockholders' questions and to have the opportunity to make any statements they consider appropriate.
Stockholder ratification of the selection of GT as our independent auditors is not required by our Bylaws or otherwise.
However, the Board is submitting the selection of GT to the stockholders for ratification as a matter of good corporate
practice. If the stockholders fail to ratify the selection, the Board and the Audit Committee will reconsider whether or
not to retain that firm. Even if the selection is ratified, the Board and the Audit Committee in their discretion may direct
the appointment of a different independent accounting firm at any time during the year if they determine that such a
change would be in the best interests of Sonic and its stockholders.
22
The ratification of the appointment of GT as independent public accountants requires the approval of a majority of the
votes cast by holders of our shares. Shares may be voted for or withheld from this matter. Shares that are withheld and
broker non-votes will have no effect on this matter because ratification of the appointment of GT requires a majority of
the shares cast.
Recommendation of Board of Directors
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR PROPOSAL 4
RATIFYING THE APPOINTMENT OF GT AS INDEPENDENT AUDITORS FOR SONIC FOUNDRY.
Relations with Independent Auditors
GT has served as our independent public accountants since its appointment in July 2004. As stated in Proposal 4, the
Board has selected GT to serve as our independent auditors for the fiscal year ending September 30, 2008.
Audit services performed by GT for fiscal years 2007 and 2006 consisted of the examination of our financial
statements, review of fiscal quarter results, services related to filings with the Securities and Exchange Commission
(SEC) and in 2007, examination of our internal controls pursuant to section 404 of the Sarbannes - Oxley Act. We also
retained GT to perform certain audit related fees associated with the audit of our benefit plan, and tax preparation and
consultative fees associated with the preparation of Federal and State tax returns. Fiscal 2007 tax fees also included
international tax services and additional sales and use tax services. All fees paid to GT were reviewed, considered for
independence and upon determination that such payments were compatible with maintaining such auditors’
independence, approved by Sonic’s audit committee prior to performance.
Fiscal Years 2007 and 2006 Audit Firm Fee Summary
During fiscal years 2007 and 2006, we retained GT to provide services in the following categories and amounts:
Audit Fees
Audit Related
Tax Fees
Other Fees
Years Ended September 30,
2006
2007
$ 191,982
10,400
60,973
$ 116,115
16,640
25,231
(cid:326)
All of the services described above were approved by Sonic’s audit committee and prior to performance. The Audit
Committee may, in its discretion, delegate to one or more of its members the authority to pre-approve any audit or non-
audit services to be performed by the independent auditors, provided that any such approvals are presented to the Audit
Committee at its next scheduled meeting. The audit committee has determined that the payments made to its
independent accountants for these services are compatible with maintaining such auditors’ independence.
23
REPORT OF THE AUDIT COMMITTEE 1
The Audit Committee's role includes the oversight of our financial, accounting and reporting processes, our system of
internal accounting and financial controls and our compliance with related legal and regulatory requirements, the
appointment, engagement, termination and oversight of our independent auditors, including conducting a review of
their independence, reviewing and approving the planned scope of our annual audit, overseeing the independent
auditors' audit work, reviewing and pre-approving any audit and non-audit services that may be performed by them,
reviewing with management and our independent auditors the adequacy of our internal financial controls, and
reviewing our critical accounting policies and the application of accounting principles. The Audit Committee held five
meetings during fiscal 2007.
Mssrs. Kleinman, Weis and Peercy meet the rules of the SEC for audit committee membership and are "independent"
as that term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act and under Nasdaq listing standards. In
April 2004, the Board approved revisions to the Audit Committee Charter to reflect new rules and standards set forth in
certain SEC regulations as well as changes to Nasdaq listing standards. A copy of the Audit Committee Charter is
attached as Exhibit A herein, and is available on Sonic’s website.
As set forth in the Audit Committee Charter, management of Sonic is responsible for the preparation, presentation and
integrity of Sonic’s financial statements and for the effectiveness of internal control over financial reporting.
Management and the accounting department are responsible for maintaining Sonic’s accounting and financial reporting
principles and internal controls and procedures designed to assure compliance with accounting standards and applicable
laws and regulations. The independent auditors are responsible for auditing Sonic’s financial statements and expressing
an opinion as to their conformity with generally accepted accounting principles.
We have reviewed and discussed with our independent auditors, GT, matters required to be discussed pursuant to
Statement on Auditing Standards No. 61 (Communications with Audit Committees). We have received from the
auditors a formal written statement describing the relationships between the auditor and Sonic that might bear on the
auditor's independence consistent with Independence Standards Board Standard No. 1 (Independence Discussions with
Audit Committees). We have discussed with GT matters relating to its independence, including a review of both audit
and non-audit fees, and considered the compatibility of non-audit services with the auditors' independence.
The members of the Audit Committee are not full-time employees of Sonic and are not performing the functions of
auditors or accountants. As such, it is not the duty or responsibility of the Audit Committee or its members to conduct
“field work” or other types of auditing or accounting reviews or procedures or to set auditor independence standards.
Members of the Committee necessarily rely on the information provided to them by management and the independent
accountants. Accordingly, the Audit Committee’s considerations and discussions referred to above do not assure that
the audit of Sonic’s financial statements has been carried out in accordance with generally accepted auditing standards,
that the financial statements are presented in accordance with generally accepted accounting principles or that Sonic’s
auditors are in fact “independent”.
We have reviewed and discussed with management and GT the audited financial statements. We discussed with GT the
overall scope and plans of their audit. We met with GT, with and without management present, to discuss results of
their examination, their evaluation of Sonic’s internal controls, and the overall quality of Sonic’s financial reporting.
1 The material in this report is not “soliciting material”, is not deemed filed with the SEC, and is not to be
incorporated by reference in any of our filings under the Securities Act of 1933, as amended, or the Securities
Exchange Act of 1934, as amended, whether made before or after the date hereof and irrespective of any general
incorporation language in such filing.
24
Based on the reviews and discussions referred to above and our review of Sonic’s audited financial statements for fiscal
2007, we recommended to the Board that the audited financial statements be included in the Annual Report on
Form 10-K for the fiscal year ended September 30, 2007, for filing with the SEC.
Respectfully submitted,
AUDIT COMMITTEE
David C. Kleinman, Chair
Gary R. Weis
Paul S. Peercy
CERTAIN TRANSACTIONS
Frederick H. Kopko, Jr., a director and stockholder of Sonic Foundry, is a partner in McBreen & Kopko. Pursuant
to the 1997 Directors' Stock Option Plan, Mr. Kopko has been granted options to purchase 80,000 shares of
Common Stock at exercise prices ranging from $1.74 to $59.88. During fiscal 2007, we paid the Chicago law firm
of McBreen & Kopko certain compensation for legal services rendered subject to standard billing rates.
Section 16(a) Beneficial Ownership Reporting Compliance
Section 16(a) of the Securities Exchange Act of 1934 requires Sonic's officers and directors, and persons who own
more than ten percent of the Common Stock, to file reports of ownership and changes in ownership with the
Securities and Exchange Commission. Based solely upon a review of Forms 3 and Forms 4 furnished to us pursuant
to Rule 16a-3 under the Exchange Act during our most recent fiscal year, to Sonic Foundry's knowledge, all
reporting persons complied with all applicable filing requirements of Section 16(a) of the Securities Exchange Act
of 1934, as amended.
Code of Ethics
Sonic has adopted a Code of Ethics (as defined in Item 406 of Regulation S-K) that applies to its principal
executive, financial and accounting officers. Sonic Foundry will provide a copy of its code of ethics, without
charge, to any investor that requests it. Requests should be addressed in writing to Mr. Kenneth Minor, Corporate
Secretary, 222 West Washington Ave, Madison, WI 53703.
COMMUNICATIONS WITH THE BOARD OF DIRECTORS
Any stockholder who desires to contact our Board or specific members of our Board may do so electronically by
sending an email to the following address: directors@sonicfoundry.com. Alternatively, a stockholder can contact
our Board or specific members of our Board by writing to: Secretary, Sonic Foundry Incorporated, 222 West
Washington Avenue, Madison, WI 53703.
Each communication received by the Secretary will be promptly forwarded to the specified party following normal
business procedures. The communication will not be opened but rather will be delivered unopened to the intended
recipient. In the case of communications to the Board or any group or committee of Directors, the Secretary will
open the communication and will make sufficient copies of the contents to send to each Director who is a member
of the group or committee to which the envelope is addressed.
25
STOCKHOLDER PROPOSALS
In order for a stockholder proposal to be considered for inclusion in our proxy statement and form of proxy relating to
the Annual Meeting of Stockholders during fiscal year 2009, the proposal must be received by us no later than
September 30, 2008 unless we change next year’s annual meeting date by more than 30 days from March 6, 2009, in
which event the deadline would be a reasonable time before we begin to print and mail our proxy materials.
Additionally, Sonic will be authorized to exercise discretionary voting authority with respect to any stockholder
proposal not disclosed in Sonic’s 2008 proxy statement if Sonic has not received written notice of such proposal by
December 14, 2008, unless we change next year’s annual meeting date by more than 30 days from March 6, 2009, in
which event we must receive the proposal within a reasonable time before we mail our proxy materials.
OTHER MATTERS
The Board of Directors has at this time no knowledge of any matters to be brought before this year's Annual Meeting
other than those referred to above. However, if any other matters properly come before this year's Annual Meeting, it is
the intention of the persons named in the proxy to vote such proxy in accordance with their judgment on such matters.
GENERAL
A copy of our Annual Report to Stockholders for the fiscal year ended September 30, 2007 is being mailed, together
with this Proxy Statement, to each stockholder. Additional copies of such Annual Report and of the Notice of Annual
Meeting, this Proxy Statement and the accompanying proxy may be obtained from us. We will, upon request, reimburse
brokers, banks and other nominees, for costs incurred by them in forwarding proxy material and the Annual Report to
beneficial owners of Common Stock. In addition, directors, officers and regular employees of Sonic and its
subsidiaries, at no additional compensation, may solicit proxies by telephone, telegram or in person. All expenses in
connection with soliciting management proxies for this year's Annual Meeting, including the cost of preparing,
assembling and mailing the Notice of Annual Meeting, this Proxy Statement and the accompanying proxy are to be
paid by Sonic.
Sonic will provide without charge (except for exhibits) to any record or beneficial owner of its securities, on
written request, a copy of Sonic's Annual Report on Form 10-K filed with the Securities and Exchange
Commission for the fiscal year ended September 30, 2007, including the financial statements and schedules
thereto. Exhibits to said report, and exhibits to this proxy statement, will be provided upon payment of fees
limited to Sonic's reasonable expenses in furnishing such exhibits. Written requests should be directed to
Investor Relations, 222 West Washington Avenue, Madison, Wisconsin 53703. We also make available, free of
charge, at the “Investor Information” section of our website, our annual report on Form 10-K, our quarterly
reports on Form 10-Q, our current reports on Form 8-K, our proxy statement, amendments and exhibits to such
reports as soon as practicable after the filing of such reports, exhibits and proxy statements with the Securities
and Exchange Commission.
In order to assure the presence of the necessary quorum at this year's Annual Meeting, and to save Sonic the expense of
further mailings, please date, sign and mail the enclosed proxy promptly in the envelope provided. No postage is
required if mailed within the United States. The signing of a proxy will not prevent a stockholder of record from voting
in person at the meeting.
By Order of the Board of Directors,
January 28, 2008
Kenneth A. Minor, Secretary
26
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
(Mark One)
FORM 10-K
(cid:95) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the fiscal period ended September 30, 2007
OR
(cid:134)
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
Commission File Number
1-14007
SONIC FOUNDRY, INC.
(Exact name of registrant as specified in its charter)
MARYLAND
(State or other jurisdiction of incorporation or
organization)
39-1783372
(I.R.S. Employer Identification No.)
222 W. Washington Ave, Madison, WI 53703
(Address of principal executive offices)
(608) 443-1600
(Issuer's telephone number)
Securities registered pursuant to Section 12(b) of the Act:
None
Securities registered pursuant to Section 12(g) of the Act:
Common stock par value $0.01 per share
Indicate by check mark if the registrant is a well-known seasoned issuer as defined in Rule 405 of the Securities Act.
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.
Yes
No
(cid:57)
Yes
No
(cid:57)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes
(cid:57)
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained
herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Yes
(cid:57)
No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated
filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
Accelerated filer
(cid:57) Non-accelerated filer
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).
Yes
No
(cid:57)
The aggregate market value of the registrant’s common stock held by non-affiliates computed by reference to the
price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the
last business day of the Registrant’s most recently completed second fiscal quarter was approximately $122,000,000.
The number of shares outstanding of the registrant's common equity was 35,567,336 as of November 26, 2007.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Proxy Statement for the 2007 Annual Meeting of Stockholders are incorporated by reference into
Part III. A definitive Proxy Statement pursuant to Regulation 14A will be filed with the Commission no later than
January 28, 2008.
TABLE OF CONTENTS
PAGE NO.
PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.
Business .................................................................................................................................
Risk Factors ...........................................................................................................................
Unresolved Staff Comments ..................................................................................................
Properties ...............................................................................................................................
Legal Proceedings..................................................................................................................
Submission of Matters to a Vote of Security Holders............................................................
PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities...............................................................................................
Selected Consolidated Financial Data....................................................................................
Management's Discussion and Analysis of Financial Condition and Results of
Operations..............................................................................................................................
Quantitative and Qualitative Disclosures About Market Risk ...............................................
Consolidated Financial Statements and Supplementary Data:
Report of Grant Thornton LLP, Independent Registered Public Accounting Firm ...............
Consolidated Balance Sheets .................................................................................................
Consolidated Statements of Operations .................................................................................
Consolidated Statements of Stockholders' Equity..................................................................
Consolidated Statements of Cash Flows ................................................................................
Notes to Consolidated Financial Statements..........................................................................
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure ..............................................................................................................................
Controls and Procedures ........................................................................................................
Other Information ..................................................................................................................
PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
Directors, Executive Officers and Corporate Governance.....................................................
Executive Compensation .......................................................................................................
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters ...............................................................................................................
Certain Relationships and Related Transactions, and Director Independence.......................
Principal Accounting Fees and Services ................................................................................
4
14
22
22
22
22
23
26
27
36
37
37
39
40
41
42
43
57
57
58
58
58
59
59
59
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
When used in this Report, the words “anticipate”, “expect”, “plan”, “believe”, “seek”, “estimate” and similar
expressions are intended to identify forward-looking statements. These are statements that relate to future
periods and include, but are not limited to, statements about the features, benefits and performance of our Rich
Media products, our ability to introduce new product offerings and increase revenue from existing products,
expected expenses including those related to selling and marketing, product development and general and
administrative, our beliefs regarding the health and growth of the market for Rich Media products, anticipated
increase in our customer base, expansion of our products functionalities, expected revenue levels and sources of
revenue, expected impact, if any, of legal proceedings, the adequacy of liquidity and capital resources, and
expected growth in business. Forward-looking statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected. These risks and uncertainties include, but are not limited
to, market acceptance for our products, our ability to attract and retain customers and distribution partners for
existing and new products, our ability to control our expenses, our ability to recruit and retain employees, the
ability of distribution partners to successfully sell our products, legislation and government regulation, shifts in
technology, global and local business conditions, our ability to effectively maintain and update our products and
service portfolio, the strength of competitive offerings, the prices being charged by those competitors, and the
risks discussed elsewhere herein. These forward-looking statements speak only as of the date hereof. We
expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-
looking statements contained herein to reflect any change in our expectations with regard thereto or any change
in events, conditions or circumstances on which any such statement is based.
ITEM 1.
BUSINESS
Who We Are
PART I
Sonic Foundry, Inc. (Sonic Foundry) is a technology leader in the emerging web communications marketplace,
providing enterprise solutions and services that link an information-driven world. Our core solution, Mediasite®, is
a web communication and content management system that automatically and cost-effectively lets organizations
create affordable multimedia webcasts and gives them the tools to manage, monitor and secure their presentations.
In the short time since we first introduced Mediasite, the system has set the standard as a transformational
communications medium, changing the way organizations communicate via the web and how people around the
globe receive vital information needed for work, professional advancement, safety and education. Trusted by
Fortune 500 companies, top education institutions and Federal, state and local government agencies for a variety of
critical communication needs, we believe Mediasite is the leading one-to-many multimedia communication solution
for capturing knowledge and sharing it online.
The Mediasite solution family includes Mediasite Recorders to capture multimedia presentations; Mediasite Server
Software to stream, archive and manage online presentation content; Sonic Foundry Services to provide managed
services, event webcasting, training, installation and custom development; and SmartServe Services to provide
annual software maintenance and technical support.
Currently, we have over two thousand Mediasite Recorders installed in presentation venues around the world. These
Recorders are capturing hundreds of thousands of rich media presentation hours for our customers. We believe that
these growing rich media repositories will continue to drive further interest in deploying future advanced search
technology from Sonic Foundry, allowing information users to more easily find the content they need.
Sonic Foundry, Inc., the parent company of Sonic Foundry Media Systems, Inc., our web communications business,
was founded in 1991, incorporated in Wisconsin in March 1994 and merged into a Maryland corporation of the
same name in October 1996. Our executive offices are located at 222 West Washington Ave., Madison, Wisconsin,
53703 and our telephone number is (608) 443-1600. Our corporate website is http://www.sonicfoundry.com. We
make available, free of charge, at the “Investor Information” section of our website, our Annual Report on Form 10-
K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to reports required to be filed
4
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended, as soon as reasonably
practicable after the filing of such reports with the Securities and Exchange Commission.
Market Need
Every organization faces a fundamental need to communicate information efficiently to individuals who need it.
Universities and colleges need to connect lecturers with students for advanced learning. Corporations strive for
successful collaboration between colleagues to provide value to customers. Government agencies must keep
partners, stakeholders and constituents informed to operate effectively.
And yet, significant communication challenges remain, including:
Simultaneously addressing people in multiple locations
Connecting with a geographically-dispersed audience
•
• Holding meetings where it is not feasible for everyone to attend
•
•
Transmitting timely information that is crucial for all employees to receive
Requiring employees, regardless of time zone or schedule, to attend company training sessions
Improving productivity and corporate logistics
•
Reducing corporate travel expenses
•
Repeating the same presentation to different audiences
• Making participants leave their desks to go to a meeting space
• Diminishing employee productivity while in training
•
•
Lack of retention due to distractions, interruptions or absence
Incurring repeated costs for printing, mailing and meeting expenses
Coordinating multiple project teams
• Keeping everyone on the same page at the same time
•
Requiring time off task to get new hires trained
•
Failure to document and review past meeting content
• Watering down of organizational initiatives, leading to false starts and forgotten directives
Operating time-consuming, cumbersome and restrictive technologies
•
Requiring technological expertise to manage existing systems
•
Inability to create learning content in real-time
• Additional preparation and training for presenters, including pre-loading and pre-production of content
• Needing costly and time-intensive post-production
The Mediasite Solution
Sonic Foundry’s technology is changing the way organizations share and use information. The Mediasite solution
family includes:
• Mediasite Recorders to capture multimedia presentations
• Mediasite Server Software to stream, archive and manage online presentation content
•
Sonic Foundry Services to provide managed services, event webcasting, training, installation, and custom
development
SmartServe Services to provide annual software maintenance and technical support
•
Mediasite Recorders streamline the recording and creation of multimedia presentations for people who need to
share their information or message with others. Mediasite Recorders capture all the elements of a multimedia
presentation—video, audio and high-resolution presentation graphics—and combine these into an interactive media-
rich presentation that can be immediately viewed via the web. The simple workflow of the Mediasite Recorder is
unobtrusive and instantaneous allowing presenters to share their knowledge online without changing how they
5
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
normally present and without requiring time-consuming content production. We offer Mediasite Recorders for the
following environments:
• A room-based Mediasite Recorder (RL Series) for presentation facilities like conference and training rooms,
lecture halls, auditoriums and classrooms
• A mobile Mediasite Recorder (ML Series) for portability to off-site events, conferences, trade shows, or
multiple venues throughout an organization
Accompanying all Mediasite Recorders is the Mediasite Editor, a desktop software tool allowing users to edit their
presentations before publishing them to the web.
Mediasite Server Software provides a unified web communications platform to webcast presentations captured by
Mediasite Recorders over the internet for live or on-demand access and to archive presentations in searchable online
catalogs. Viewers playback Mediasite presentations live or on-demand anytime, anywhere using nothing more than
a web browser. We believe that as online multimedia libraries grow, effective management and security of this
institutional knowledge becomes critical. Mediasite Server allows organizations to:
• Organize and index their content in searchable online catalogs
•
•
•
•
• Manage and remotely control Mediasite Recorders
•
Secure presentations and Mediasite system access for authorized users
Customize and brand their presentation content and incorporate audience interactivity through polls and Q&A
Report on viewing activity to see who is watching what presentations, when and for how long
Enable closed captioning for users with hearing disabilities
Integrate Mediasite content into other learning or course management systems, content management systems or
custom portals
•
Sonic Foundry Services enable organizations to quickly and easily take advantage of the Mediasite web
communications platform, without having to wade through the IT or network complexities associated with their own
infrastructure. Sonic Foundry Services include:
• Managed Services: the Company’s pay-as-you-go service offerings provide hosting, delivery and management
of online multimedia content using Sonic Foundry’s hosting data center and infrastructure. Managed services
allow organizations of all sizes to jump start their web communications initiatives quickly and simply. They
provide a low-risk way to implement online multimedia communications before bringing hosting requirements
in-house and can offer a hassle-free long-term solution.
Event Webcasting: Trained technicians work on-site or as project managers with event AV service providers to
webcast rich media events, conferences and meetings.
Training: To maximize customers’ return on investments, skilled trainers provide the necessary knowledge
transfer for organizations so they feel confident in using, managing and leveraging Mediasite’s capabilities.
On-site training is customized to organizations’ specific requirements and skill levels, while online training
provides an annual subscription for convenient anytime access to an online catalog of training modules.
Installation: Sonic Foundry integrates the Mediasite solution within the organizations’ existing AV and IT
infrastructures.
Custom Development: Sonic Foundry streamlines how Mediasite interfaces with internal policies, workflow
and content delivery systems.
•
•
•
Software upgrades and updates for Mediasite Recorders and Servers
SmartServe Services provide Mediasite customers annually renewable maintenance and support plans on their
Mediasite solution—giving them access to Sonic Foundry technical expertise and Mediasite software updates. With
a SmartServe contract, customers are entitled to:
•
• Unlimited technical support assistance
•
• Advance Recorder hardware replacement
• Authorized access to the SmartServe Portal where they can access software downloads, documentation,
Extension of their Recorder hardware warranty
knowledge base articles, tutorials, forums, online training and technical resources at any time.
The majority of our customers purchase SmartServe contracts when they purchase Mediasite recorders.
6
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
What Sets Mediasite Apart?
•
•
•
•
Simplicity: Mediasite automates what has previously been a complex content production and authoring process
requiring highly skilled staff. With Mediasite, presenters do not need to make any changes to the way they
normally present. Non-technical presenters, line of business managers and subject matter experts can
confidently walk into a room, turn on their laptop to start presenting and know that Mediasite is automatically
recording everything. Viewers easily playback Mediasite presentations using nothing more than a web browser.
• Quality rich media experience: Mediasite’s patented recording technology automatically synchronizes audio,
video and presentation graphics into interactive rich media experiences. The ability for Mediasite to capture
and display presentation graphics at native resolution ensures audiences can see the most detailed presentation
imagery.
Interactivity: Mediasite presentations combine visual, auditory and kinesthetic elements that engage the
audience and aide knowledge transfer. Moderated Q&A and polling capabilities add an additional element of
presenter-audience interaction.
Content navigation and search: Content is only as useful as the ability to find what is relevant. Keyword search
and visual timeline navigation controls let users hone in on the exact information they need. Our advances in
multi-modal search add yet another layer of confidence to finding media-based information quickly.
Content management focus: Other market solutions focus on the technology of recording, emphasizing custom
formats, bitrates and compression standards of streaming information over the web. We believe enterprises are
more interested in ease-of-use for presenters and viewers, which leads to webcasting becoming a mode of
everyday business communication. As their number of webcasts expands, enterprises must find ways to manage
that content. Mediasite automatically creates online content catalogs that enable users to organize, secure,
search, customize and report on viewers’ access and use.
Security: For organizations facing intellectual property issues, or anyone who doesn’t want their corporate
video to end up on YouTube, there is a serious need to control access to both live and on-demand presentations.
Mediasite effectively creates, manages and distributes content within strict security settings and leverages
enterprises’ existing directory security infrastructures.
Reporting: Mediasite provides viewing statistics for all live and on-demand presentations allowing
organizations to track exactly who has watched what, when and for how long.
Scalability: The Mediasite system makes it possible for organizations to start small and grow as needed, scaling
to meet rising demand and confidently supporting hundreds to thousands of simultaneous users while
maximizing their enterprise infrastructures.
Extensibility: Customers can extend the reach of Mediasite content with integration into other applications like
course management, learning management and content management systems or portals.
•
•
•
•
• Managed service offering: To minimize IT challenges, network infrastructure issues and technology expertise,
we offer a pay-as-you-go option that provides organizations a low-risk method of using Mediasite from our
hosted datacenter.
Customers and Applications
The Mediasite system is rapidly emerging as the standard for capturing, archiving and delivering one-to-many
multimedia presentations online. Popular applications in our primary vertical markets include:
Higher education
• Online lectures: students review content outside of in-class instruction
• Distance learning: off-campus students learn remotely online
•
•
•
• University business: leadership meetings, alumnae relations
Continuing education: professionals learn online or supplement classroom experiences
Research and collaboration: present findings, facility training
Recruitment and orientation: campus tours, financial aid instructions
7
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Executive communications: state of the enterprise speeches, all-hands meetings
Corporate
•
• Workforce development: training, HR briefings, policy documentation
•
Program management: technical training, research collaboration
•
Sales and marketing: sales demonstrations, webinars, channel relations
•
Customer support: product tutorials, self-guided troubleshooting
•
Investor relations: earnings calls, analyst briefings, annual reports
Government
•
•
•
•
Program management: relief work, military coordination, emergency preparedness
Community outreach: committee meetings, public safety announcements
Training, workshops and events: just-in-time, on-demand and remote learning
Executive and legislative communications: constituent relations, public speeches, debates
Benefits and Value of Mediasite
In many cases, our customers have deployed Mediasite to easily and cost-effectively build large-scale knowledge
libraries of presentations. Through interviews, many customers report the following benefits of Mediasite:
Cuts costs and boosts productivity
•
•
• Decreases work interruption and downtime while increasing the reach, retention and availability of important
Reduces the need for travel and meeting accommodations
Eliminates the need to choose between meetings by allowing executives to time-shift
information
Recaptures time that would have been spent repeating company information to multiple audiences
•
• Keeps sales people informed while in the field interacting with customers
Enhances collaboration and morale
•
•
Creates opportunities for executive face time and interaction between management and employees
Fosters a level of direct communication not possible before as presenters convey the significance of their
message first hand
Enables non-technical people to create their own webcasts through highly-automated equipment
Improves employee morale through efficient, more inclusive communication so audiences at home and abroad
feel more a part of the team
•
•
Increases accuracy and comprehension
•
Staff and students can access presentations at their convenience, when they are less distracted, which leads to
better retention
• Allows managers to train employees consistently regardless of other day-to-day demands
•
•
Improves the reliability and frequency of internal and external communication
Enables quick and efficient briefing of employees with time-sensitive information, regardless of geographic
location
• Makes it possible to reuse and repurpose knowledge that could not otherwise be revisited
In August 2007, Forrester® Consulting (“Forrester”) conducted a commissioned study on behalf of Sonic Foundry
titled “The Total Economic Impact™ of Mediasite” to examine the financial impact and potential return on
investment (ROI) enterprises may realize by deploying Mediasite. Sonic Foundry selected Forrester for this project
because of its industry expertise in elearning and its Total Economic Impact (TEI) methodology. Forrester’s TEI
helps companies demonstrate, justify and realize the tangible value of IT initiatives to both senior management and
other key business stakeholders. It not only measures costs and cost reduction (areas that are typically accounted for
within IT) but also weighs the enabling value of a technology in increasing the effectiveness of overall business
processes.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The study illustrates the financial impact of adopting Mediasite for a North American research and development
organization with a focus on science-based technologies that support national security. The organization employs
more than 10,000 employees and contractors on multiple campuses and has been using Mediasite since 2004 to
create an enterprise-wide knowledge management system that integrates within its existing online environment.
Based on in-depth interviews with the customer, Forrester constructed a TEI framework for a composite
organization and found that the Mediasite webcasting platform yielded a 155% risk-adjusted ROI and paid for itself
within 16 months of use.
According to the study, key factors driving this organization’s Mediasite adoption include:
•
“The ability to manage multimedia assets. End users can access content live or on-demand and have the
flexibility to watch at their convenience and review as many times as they wish.”
Improved content capturing. This allows the training team to communicate in real-time and to reduce the time
to market for new materials and enhancements.”
“The ability to reduce the operational cost of training by reducing teleconferencing costs while improving the
quality and relevance of training.”
•
•
Market Demand
Web communication is coming of age, now regarded by education, business and government as an essential
communication tool for the enterprise. We believe the recent surge in adoption is fueled by the lower cost of
bandwidth and storage, as well as growing consumer awareness of internet video with the proliferation of online
multimedia advertising and websites like YouTube and Google Video. We believe the market for this new medium
will build at an increasing rate as more Mediasite systems are installed, more users begin webcasting and additional
viewers come online.
Mediasite in education: We believe that adoption of web communications in educational enterprises is outpacing
that in corporate enterprises. Given the technology pedigree of today’s college students, this move to online learning
makes perfect sense; as most of these students have never known a world without personal computers and the web.
The delivery options for a modern education are akin to the electronic delivery of music that emerged approximately
five years ago. Students want to get their courses as they get their music: go online, download what is needed and
consume it on the go. They demand immediate access to their coursework regardless of time or place. Tomorrow’s
students may never actually miss a class because they will be able to watch it later on-demand with the added bonus
of replaying the highlights if they need a refresher.
To remain relevant, colleges and universities are striving to differentiate themselves through technical leadership as
a means to attract students, while balancing their campus technology improvements with systems that faculty will
embrace and adopt. As a result, the education market is beginning to restructure and increase investments around
online learning. We believe the visible integration of rich media learning content into core university applications
and the success of bundled online learning technology solutions are two healthy indicators for the widespread
adoption of online campus lectures.
To date, Sonic Foundry has installed Mediasite systems in the larger lecture halls and classrooms of campuses
nationwide. We now see more and broader expansions and integrations of Mediasite at the campus-wide level.
Course and learning management systems like Blackboard®, Desire2Learn®, eCollege, Moodle and Sakai are
ubiquitous in the education enterprise. As the foundation for e-learning, these systems are rapidly moving beyond
simply aggregating related course documents (handouts, assignments, course syllabi) to becoming the students’
single-source portal for all course-related materials including recorded multimedia content like online lectures.
Mediasite’s packaged integration with Blackboard, the leading course management system used in higher education,
and its available API (application programming interface), addresses the need to make learning content accessible to
students when and where they need it.
In addition, Mediasite is a featured technology in the Dell Intelligent Classroom™, the foundation of Dell’s
academic computing solution. Mediasite is part of Dell’s bundled suite of software, hardware and interactive
technologies designed to create academic environments that aid collaboration and maximize student potential. With
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
our inclusion under the Intelligent Classroom umbrella, institutions can purchase Mediasite along with other
technology solutions through Dell’s extensive network of industry leader partnerships. Our role in the Intelligent
Classroom further benefits Sonic Foundry by extending to Mediasite the trust that the Dell brand inspires in its
customers and prospects.
Mediasite in the enterprise: Less than a decade ago, the only people in the enterprise talking openly about online
multimedia were technical specialists in AV, IT or media services units, and even these technical people were
skeptical about what benefits streaming would hold for the enterprise. Now, knowledge workers and line of business
managers, people in executive communications, training, sales, human resources, and research and development, are
pushing for online multimedia communications because they have a business need to be seen and heard by their
colleagues.
Claire Schooley, senior analyst with Forrester Research, Inc., writes in the January 2007 report. Webcasting Grabs
Corporate Attention, “The need for better, faster communications and learning opportunities will increase because
of worker globalization and the desire to reach a broader customer base. Use webcasts to help your organization get
its message out to a broad internal or external audience, increase revenue from new audiences, and control the costs
of presentations, trainings, support, and travel. To be prepared, carry out the following: Develop the right content.
Develop content that adapts well to the web and creates a compelling presentation. Don’t forget — content is still
king; the technology is merely the delivery mechanism. Prepare for a mix of on-premise and services. Use a service
vendor for the few large live external events your organization may conduct throughout the year, and look for on-
premise technology support for employee webcasts and on-demand webcasts made available on your web sites. A
new culture will embrace webcasts as an expected online resource. But a cultural change is happening quickly in the
way information and knowledge is communicated. Within three years, webcasts will be an essential part of business
productivity tools.”
The Corporate Learning Factbook: Benchmarks and Analysis of U.S. Corporate Learning & Development,
published by Bersin and Associates in May 2006, estimated that in 2006 US organizations spent $46.6 billion on
training (including staff salaries), with $14.8 billion budgeted for external products and services. According to the
publication, nearly 60% of training groups report using virtual classroom technologies, and approximately 40%
report using application simulation and rapid e-learning tools.
While many enterprises begin their web communications with live events, the majority move to live and on-demand,
or on-demand only, as their webcasting experience grows. With that move, they report a spike in comprehension,
productivity, strategic alignment around business goals, even morale. We believe the feeling that the presenter is
talking directly to the listener helps people feel more a part of the team and fosters more intimate communication
between management and employees.
The Importance of Search
We believe search lies at the heart of efficient, web-based communication. Finding a specific document or phrase
has become a necessary part of working and learning. Faced with thousands of hours of online streamed
information, users could easily be overwhelmed with the need to find that one minute of content they require.
Furthermore, organizations are not just going to need powerful tools to help workers internally find what they need,
when they need it; leading businesses and education institutions will also want to be found by external audiences to
help build their brands, customer base and reputation online.
Our growing presentation repositories are expected to drive further interest in deploying advanced search
technology. Our work on search technology began back in the early 1990s through the initial efforts of Carnegie
Mellon University and its Informedia project. Since then, we have continued to advance and commercialize the
technology to its present state. In December 2005, Sonic Foundry launched Mediasite.com to showcase the public
lectures, briefings and conference sessions of many education, government and corporate entities. Mediasite.com is
the first search portal which aggregates publicly-available presentations of audio, video and graphic content,
currently indexing over 12,000 public presentations containing over 9,000 hours of audio and over 260,000
presentation slides. Mediasite.com also serves as a beta testing environment for our new multi-modal search
initiatives involving phonetic speech recognition, optical character recognition, language processing and contextual
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
analysis to identify key words found within the graphics, audio and video of online multimedia presentations.
In the last year, we added our first customers for multi-modal search. These customers comprise both existing
Mediasite customers as well as organizations that want to leverage our search technology to index existing
repositories of non-Mediasite video content.
Future Product Directions
Our ongoing engineering efforts center on expanding Mediasite’s content intelligence, extensibility and scalability.
Future Mediasite development is targeted toward:
•
Incorporating powerful, key-word searching within archived multimedia presentations and enhancing
multimedia content navigation and personalization. Powering these solutions will be our in-house technologies
for understanding and analyzing images, language and speech.
Evolving Mediasite’s content management capabilities in order to provide services to organizations in
managing their existing digital video libraries.
Integrating with other enterprise applications and allowing users to access Mediasite presentations from
corporate portals, learning and course management systems and other content management repositories.
Supporting content playback experiences on additional platforms and popular portable computing devices.
Enhancing the scalability and performance of multimedia presentation recording, distribution and management
in large and distributed implementations.
Further enabling Mediasite content to be accessible and meaningful to viewers with visual or hearing
disabilities.
Providing Recorder hardware options that economically scale across large organizations.
•
•
•
•
•
•
Segment Information
We have determined that in accordance with SFAS No. 131, Disclosures about Segments of an Enterprise and
Related Information (SFAS 131), we operate in only one segment as we do not disaggregate profit and loss
information on a segment basis for internal management reporting purposes to our chief operating decision maker.
Therefore, such information is not presented.
Total billings for Mediasite product and support outside the United States totaled 14%, 17% and 18% in 2007, 2006
and 2005, respectively.
Our largest individual customers are typically value added resellers (“VARs”) and distributors since the majority of
our end users require additional products and services which we do not provide. Accordingly, in fiscal 2005 a VAR
contributed 11% of total world-wide billings and in fiscal 2007 a master distributor, Synnex Corporation,
contributed 46% of total world-wide billings. As a master distributor, Synnex fulfills transactions to VARs, end
users and other distributors. No individual customer was over 10% in 2006.
Sales
We sell and market our offerings through a sales force that manages a reseller channel of value-added resellers,
system integrators, consultants and distributors. These third party representatives have a unique specialization and
understanding of both audio/video systems and IT networking. In fiscal 2007, we utilized one master distributor in
the U.S. and over 100 resellers who demonstrated these qualifications and sold our products to nearly 700 total end
users. Our focus has been primarily in the United States and primarily to customers we have identified as having
the greatest potential for high use; that is, organizations with presenters, trainers, lecturers, marketers and leaders
who have a routine need to communicate to many people in the higher education, government, health industry and
certain corporate markets. Despite our primary attention on the North American market, reseller and customer
interest outside of North America has grown and accordingly, we allocated five sales professionals to address
international demand. To date, we have sold our products to customers in 33 countries outside the United States.
Total billings for Mediasite product and support outside the United States totaled 14%, 17% and 18% in fiscal 2007,
2006 and 2005, respectively.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Vertical market expansion: Currently, half our revenue is realized from the education and distance learning markets.
Government and corporate markets lag education users in adoption of web communications, but revenue from
corporate customers continue to increase at a rapid pace with an 88% increase in fiscal 2007 billings over fiscal
2006 billings. We believe each of our vertical markets will continue to grow and that ultimately, our corporate
channel will narrow the gap with education and distance learning as market awareness of web presentation and
conferencing solutions expand. Similarly, we are seeing expanded interest from associations, legal, medical,
defense, engineering and marketing organizations and may use targeted programs to focus on such groups
specifically to build new markets as others become more established.
Repeat orders: Most customers buy a single system, often a mobile unit, to test the full capability of the Mediasite
system. Larger enterprises and facilities have followed up with multiple unit orders following a test of the
capabilities of the system. For this reason, we have specifically targeted larger entities that have more than 500
employees and multiple offices and that have found service provider solutions in conferencing more costly. In fiscal
2007, 43% of billings were to preexisting customers compared to 42% in fiscal 2006 or 2005.
Renewals: As is typical in the industry, we offer annual support and maintenance service contract extensions for a
fee to our customer base.
Marketing
Marketing efforts span the spectrum of reseller sales demonstrations, tradeshows, websites, webinars, brochures,
direct mail, e-mail campaigns and newsletters, print and online advertising, sponsorships, white papers and analyst
relations. We often request and receive press release quotes and written or multimedia testimonials from satisfied,
high-profile reference customers, particularly those that demonstrate innovative and valuable uses of the Mediasite
product. We solicit respected industry magazines and trade organizations to review our product and use advisors as
introductions to new channels or customers. We have a large, growing database of potential customers in the
education, government and corporate marketplaces and have established a selected process of targeting specific
verticals that have a direct and demonstrated need for our offerings.
Operations
We contract with a third party to build the hardware of our Mediasite Recorder products and typically purchase
quantities sufficient to fill specific customer orders, including purchases of inventory by resellers. Quantities are
maintained in inventory by our third party provider and shipped directly to the end customer or reseller. The
hardware manufacturer provides a limited one-year warranty on the hardware, which we pass on to our customers
who purchase a SmartServe support and maintenance plan. We have an alternate source of manufacturing for some
of the products we produce and believe there are numerous additional sources and alternatives to the existing
production process. To date, we have not experienced any material difficulties or delays in the manufacture and
assembly of our system products, or material returns due to product defects.
OTHER INFORMATION
Competition
The market for one-to-many multimedia web communication is relatively new, and we face competition from other
companies that provide related digital media applications, such as Apple. Companies like WebEx (recently acquired by
Cisco), Adobe, Microsoft and Citrix offer web conferencing applications. Although part of the overall online
multimedia communications landscape, these solutions are designed primarily for collaborative communications versus
one-to-many communications. Other vendors provide presentation authoring and capture capabilities, such as Accordent
Technologies, Tegrity and Anystream, but we believe these companies currently lack the breadth or depth of content
management capabilities required for online multimedia presentations in an enterprise-wide deployment. Current and
potential customers may choose to develop their own home-grown web communications software and services which
may compete with Mediasite. We may also compete indirectly with larger system integrators who embed or integrate
competing technologies into their custom-built product offerings. It is possible that we may work with these larger
integrators on one customer bid and compete with them on another.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The more successful we are in the growing market for online multimedia, the more competitors are likely to emerge. We
believe that the principal competitive factors in our market include:
Ease of use and application transparency to the user
Content management and scalability to address enterprise requirements
Reliability and performance
Security of content, applications and services
•
•
•
•
• Ability to integrate with third-party solutions and services
•
• A significant reference-able customer base
• Ability to introduce new products and services to the market in a timely manner
•
Customer service and support
Pricing
Intellectual Property
The status of United States patent protection in the Internet industry is not well defined and will evolve as the U.S.
Patent and Trademark Office grants additional patents. We currently have two U.S patents that have been issued to
us and seven U.S. patent applications that are pending. We may seek additional patents in the future. We do not
know if our pending patent applications or any future patent application will result in any patents being issued with
the scope of the claims we seek, if such patents are issued at all. We do not know whether the patent which was
recently approved or any patents we may receive in the future will be challenged, invalidated or be of any value. It
is difficult to monitor unauthorized use of technology, particularly in foreign countries where the laws may not
protect our proprietary rights as fully as in the United States, and our competitors may independently develop
technology similar to ours. We will continue to seek patent and other intellectual property protections, when
appropriate, for those aspects of our technology that we believe constitute innovations providing significant
competitive advantages. Our pending, and any future, patent applications may not result in the issuance of valid
patents.
Our success depends in part upon our rights to proprietary technology. We rely on a combination of copyright, trade
secret, trademark and contractual protection to establish and protect our proprietary rights. We have registered
seven U.S. and four foreign country trademarks. We require our employees to enter into confidentiality and
nondisclosure agreements upon commencement of employment. Before we will disclose any confidential aspects of
our services, technology or business plans to customers, potential business distribution partners and other non-
employees, we routinely require such persons to enter into confidentiality and nondisclosure agreements. In
addition, we require all employees, and those consultants involved in the deployment of our services, to agree to
assign to us any proprietary information, inventions or other intellectual property they generate, or come to possess,
while employed by us. Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to
copy or otherwise obtain and use our services or technology. These precautions may not prevent misappropriation
or infringement of our intellectual property.
Third parties may infringe or misappropriate our copyrights, trademarks and similar proprietary rights. In addition,
we may be subject to claims of alleged infringement of patents and other intellectual property rights of third parties.
We may be unaware of filed patent applications which have not yet been made public and which relate to our
services.
Intellectual property claims may be asserted against us in the future. Intellectual property litigation is expensive and
time-consuming and could divert management’s attention away from running our business. Intellectual property
litigation could also require us to develop non-infringing technology or enter into royalty or license agreements.
These royalty or license agreements, if required, may not be available on acceptable terms, if at all. Our failure or
inability to develop non-infringing technology or license the proprietary rights on a timely basis would harm our
business.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Research and Development
We believe that our future success will depend in part on our ability to continue to develop new business, and to
enhance our existing business. Accordingly, we invest a significant amount of our resources in research and
development activities. During the fiscal years ended September 30, 2007, 2006 and 2005, we spent $3.1 million,
$2.2 million and $1.8 million on internal research and development activities in our business. These amounts
represent 19%, 18% and 22% of total revenue in each of those years.
Employees
As of September 30, 2007, 2006 and 2005, we had 108, 72, and 54 full-time employees, respectively. Our
employees are not represented by a labor union, nor are they subject to a collective bargaining agreement. We have
never experienced a work stoppage and believe that our employee relations are satisfactory.
ITEM 1A. RISK FACTORS
YOU SHOULD CAREFULLY CONSIDER THE RISKS DESCRIBED BELOW BEFORE MAKING AN
INVESTMENT DECISION. THE RISKS DESCRIBED BELOW ARE NOT THE ONLY ONES WE FACE.
ADDITIONAL RISKS THAT WE ARE NOT PRESENTLY AWARE OF OR THAT WE CURRENTLY BELIEVE ARE
IMMATERIAL MAY ALSO IMPAIR OUR BUSINESS OPERATIONS. OUR BUSINESS COULD BE HARMED BY
ANY OR ALL OF THESE RISKS. THE TRADING PRICE OF OUR COMMON STOCK COULD DECLINE
SIGNIFICANTLY DUE TO ANY OF THESE RISKS, AND YOU MAY LOSE ALL OR PART OF YOUR
INVESTMENT. IN ASSESSING THESE RISKS, YOU SHOULD ALSO REFER TO THE OTHER INFORMATION
CONTAINED OR INCORPORATED BY REFERENCE IN THIS ANNUAL REPORT ON FORM 10-K, INCLUDING
OUR CONSOLIDATED FINANCIAL STATEMENTS AND RELATED NOTES.
We may need to raise additional capital if we do not quickly become profitable.
Based on our cash balance at September 30, 2007 of $8.0 million and our expectation that we’ll begin generating
positive cash from operations in fiscal 2008, we anticipate having sufficient cash resources for at least the next twelve
months. Despite our belief that we have sufficient cash to fund operations in 2008, we may decide to raise additional
cash from the sale of new shares of common stock or issuance of debt in 2008. The business environment may not be
conducive to raising additional debt or equity financing. If we borrow money, we may incur significant interest charges,
which could harm our profitability. Holders of debt would also have rights, preferences or privileges senior to those of
existing holders of our common stock. If we raise additional equity, the terms of such financing may dilute the
ownership interests of current investors and cause our stock price to fall significantly. We may not be able to secure
financing upon acceptable terms, if at all. If we cannot raise funds on acceptable terms, we may not be able to develop
or enhance our products, take advantage of future opportunities or respond to competitive pressures or unanticipated
requirements, which could seriously harm our business, operating results, and financial condition
We have a history of losses.
For the year ended September 30, 2007, we had a gross margin of $12.6 million on revenue of $16.7 million with which
to cover selling, marketing, product development and general administrative costs. Our selling, marketing, product
development and general administration costs have historically been a significant percentage of our revenue, due partly
to the expense of developing leads and the relatively long period required to convert leads into sales associated with
selling products that are not yet considered "mainstream" technology investments. For the year ended September 30,
2007, our operating expenses exceeded our gross margin by 52%. Although we expect our operating losses as a
percentage of revenue to continue to decline during fiscal 2008, we may never achieve profitability.
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
If a sufficient number of customers do not accept our products, our business may not succeed.
We cannot predict how the market for our products will develop, and part of our strategic challenge will be to convince
enterprise customers of the productivity, improved communications, cost savings, suitability and other benefits of our
products. Our future revenue and revenue growth rates will depend in large part on our success in delivering these
products effectively, creating market acceptance for these products, and meeting customer’s needs for new or enhanced
products. If we fail to do so, our products will not achieve widespread market acceptance, and we may not generate
significant revenue to offset our product development and selling and marketing costs, which will hurt our business.
We may not be able to innovate to meet the needs of our target market.
Our future success will continue to depend upon our ability to develop new products or product enhancements that
address future needs of our target markets and to respond to these changing standards and practices. Our revenue could
be reduced if we do not capitalize on our current market leadership by timely developing innovative new products or
product enhancements that will increase the likelihood that our products will be accepted in preference to the products of
our current and future competitors.
Multiple unit sales may fail to materialize.
We need to sell multiple units to educational, corporate and government institutions in order to sell most efficiently and
become profitable. In fiscal 2007, 43% of recorder revenue were to existing customers compared to 42% in fiscal 2006.
At September 30, 2007, 286 customers had purchased multiple units compared to 210 customers at September 30, 2006.
In particular, selling multiple units to corporate customers has lagged results achieved in the higher education market,
consequently, we have allocated more resources to the higher education market. While we have addressed a strategy to
leverage existing customers and close multiple unit transactions, a customer may choose not to make expected purchases
of our products. The failure of our customers to make expected purchases will harm our business.
If our marketing and lead generation efforts are not successful, our business will be harmed.
We believe that continued marketing efforts will be critical to achieve widespread acceptance of our products. Our
marketing campaign may not be successful given the expense required. For example, failure to adequately generate
and develop sales leads could cause our future revenue growth to decrease. In addition, our inability to generate and
cultivate sales leads into large organizations, where there is the potential for significant use of our products, could
have a material effect on our business. We may not be able to identify and secure the number of strategic sales leads
necessary to help generate marketplace acceptance of our products. If our marketing or lead-generation efforts are
not successful, our business and operating results will be harmed.
The length of our sales and deployment cycle is uncertain, which may cause our revenue and operating results to
vary significantly from quarter to quarter and year to year.
During our sales cycle, we spend considerable time and expense providing information to prospective customers about
the use and benefits of our products without generating corresponding revenue. Our expense levels are relatively fixed in
the short-term and based in part on our expectations of future revenue. Therefore, any delay in our sales cycle could
cause significant variations in our operating results, particularly because a relatively small number of customer orders
represent a large portion of our revenue.
We anticipate that some of our largest sources of revenue will be educational institutions, large corporations and
government entities that often require long testing and approval processes before making a decision to purchase our
products, particularly when evaluating our products for inclusion in new buildings under construction or high dollar
transactions. In general, the process of selling our products to a potential customer may involve lengthy negotiations,
collaborations with consultants, designers and architects, time consuming installation processes and changes in network
infrastructure in excess of what we or our VARs are able to provide. As a result, we anticipate that our sales cycle will
15
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
be unpredictable. Our sales cycle will also be subject to delays as a result of customer-specific factors over which we
have little or no control, including budgetary constraints and internal approval procedures.
Our products are aimed toward a broadened user base within our key markets. These products are relatively early in
their product life cycles and we are relatively inexperienced with their sales cycle. We cannot predict how the market for
our products will develop and part of our strategic challenge will be to convince targeted users of the productivity,
improved communications, cost savings and other benefits. Accordingly, it is likely that delays in our sales cycles with
these products will occur and this could cause significant variations in our operating results.
Sales of some of our products have experienced seasonal fluctuations which have affected sequential growth rates
for these products, particularly in our first fiscal quarter. For example, there is generally a slowdown for sales of our
products in the higher education and corporate markets in the first fiscal quarter of each year. Seasonal fluctuations
could negatively affect our business, which could cause our operating results to fall short of anticipated results for
such quarters.
Our operating results are hard to predict as a significant amount of our sales typically occur at the end of a quarter
and the mix of product and service orders may vary significantly.
Revenue for any particular quarter is extremely difficult to predict with any degree of certainty. We typically ship
products within a short time after we receive an order and therefore, we typically do not have an order backlog with
which to estimate future revenue. In addition, orders from our channel partners are based on the level of demand
from end-user customers. Any decline or uncertainty in end-user demand could negatively impact end-user orders,
which could in turn significantly negatively affect orders from our channel partners in any given quarter.
Accordingly, our expectations for both short and long-term future revenue is based almost exclusively on our own
estimate of future demand based on the “pipeline” of sales opportunities we manage, rather than on firm channel
partner orders. Our expense levels are based largely on these estimates. In addition, the majority of our orders are
received in the last month of a quarter, typically the last few weeks of that quarter; thus, the unpredictability of the
receipt of these orders could negatively impact our future results. We historically have received a majority of our
channel partner orders in the last month of a quarter and often in the last few days of the quarter. Accordingly, any
significant shortfall in demand for our products in relation to our expectations would have an adverse impact on our
operating results.
We have experienced growing demand for our hosting and event services as well as a growing preference from our
corporate customers in purchasing our solution as a service (SaaS). As a result, we expect that service billings as a
percentage of total billings will continue to grow which we believe will ultimately lead to higher gross margins and
more recurring revenue. The percentage of billings represented by service is also likely to fluctuate from quarter to
quarter due to seasonality of event services and other factors. Since services are typically billed in advance of
providing the service, revenue is initially deferred, leading to reduced current period revenue with a corresponding
negative impact to profits or losses in periods of significant growth in deferred services. An increase, or significant
fluctuation, in deferred service billings as a percentage of total billings may therefore lead to a temporary decline in
our reported revenue.
Increased variability in performance associated with the timing of large transactions and fluctuations in the mix of
billings to include more services as a percentage of total billings in fiscal 2007 caused us to reevaluate the providing
of financial guidance at that time. The lack of Company provided guidance makes it more difficult for analysts to
reasonably predict expected results yet our stock price may decline if we fail to achieve their expectations.
We are subject to risks associated with our channel partners’ product inventories and product sell-through.
We sell a significant amount of our products to VARs, distributors and other channel partners who maintain their
own inventory of our products for sale to dealers and end-users. If these channel partners are unable to sell an
adequate amount of their inventory of our products in a given quarter to dealers and end-users or if channel partners
decide to decrease their inventories for any reason, such as a recurrence of global economic uncertainty and
downturn in technology spending, the volume of our sales to these channel partners and our revenue would be
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Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
negatively affected. In addition, if channel partners decide to purchase more inventory, due to product availability or
other reasons, than is required to satisfy end-user demand or if end-user demand does not keep pace with the
additional inventory purchases, channel inventory could grow in any particular quarter, which could adversely affect
product revenue in the subsequent quarter. In addition, we also face the risk that some of our channel partners have
inventory levels in excess of future anticipated sales. If such sales do not occur in the time frame anticipated by
these channel partners for any reason, these channel partners may substantially decrease the amount of product they
order from us in subsequent periods, which would harm our business.
Our cash flow could fluctuate due to the potential difficulty of collecting our receivables.
A significant portion of our sales are fulfilled by VARs, regional distributors or master distributors. As an example,
46% of our billings in 2007 were to Synnex, a master distributor who fulfills demand from other distributors, VARs
or end users. While our distributors and VARs typically maintain payment terms consistent with other end users, a
delay in payment may occur as a result of a number of factors including changes in demand, general economic
factors, financial performance, inventory levels or disputes over payments. Any delay from Synnex, or other large
distributors or VARs could have a material impact on the collections of our receivables during a particular quarter.
Over the past year we’ve begun to expand the level of sales representation in Europe and Asia as well as other
international regions. We offer credit terms to some of our international customers; however, payments tend to go
beyond terms in certain countries. Therefore, as Europe, Asia and other international regions grow as a percentage
of our revenue, accounts receivable balances will likely increase as compared to previous years.
We are required to delay revenue recognition into future periods for portions of our products and services.
Our entire worldwide business is subject to United States generally accepted accounting principles, commonly
referred to as “U.S. GAAP.” Under those rules, we are required to defer revenue recognition in certain situations.
Factors that are considered in revenue recognition include those such as vendor specific objective evidence (VSOE),
products under development, the inclusion of other services and contingencies to payment terms.
We expect that we will continue to defer portions of our service contract billings because of these factors. The
amount of license fees deferred may be significant and will vary each quarter depending on the mix of products sold
in each market and geography, as well as the actual contract terms.
There is a great deal of competition in the market for our products, which could lower the demand for our products.
The market for one-to-many multimedia web communication is relatively new, and we face competition from other
companies that provide related digital media applications, such as Apple. Companies like WebEx, Microsoft and Citrix
offer web conferencing applications. Although part of the overall web communications landscape, these solutions are
designed primarily for smaller group collaborative communications versus one-to-many communications. Adobe,
Accordent Technologies, Tegrity, Anystream and other vendors provide presentation authoring and capture capabilities,
but currently we believe they lack the breadth or depth of content management capabilities required for online
multimedia presentations in an enterprise-wide deployment. Current and potential customers may choose to develop
their own home-grown web communications software and services which may compete with Mediasite. We may also
compete indirectly with larger system integrators who embed or integrate competing technologies into their custom-
built product offerings. If one of these alternative approaches is received more favorably in the marketplace, a new
approach or technology is developed or an existing or new competitor markets more effectively than we do or we
otherwise do not compete effectively, our business will be harmed. In addition, the more successful we are in the
emerging markets our products address, the more competitors are likely to emerge, including turnkey media application,
streaming media platform developers, digital music infrastructure providers, and digital media applications service
providers (including for digital musical subscription). Many of our competitors have far greater financial resources than
we do, and could easily overtake the marketplace and severely harm our business. We may also face competition from
foreign suppliers and competition from Course Management Systems (CMS) or education information technology (IT)
companies.
17
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The presence of these competitors could reduce the demand for our systems, and we may not have the financial
resources to compete successfully.
Our customers may use our products to share confidential and sensitive information, and if our system security is
breached, our reputation could be harmed and we may lose customers.
Our customers may use our products to share confidential and sensitive information, the security of which is critical
to their business. Third parties may attempt to breach our security or that of our customers. Customers may take
inadequate security precautions with their sensitive information and we may inadvertently make that information
public on our www.mediasite.com website. We may be liable to our customers for any breach in security, and any
breach could harm our reputation and cause us to lose customers. In addition, customers are vulnerable to computer
viruses, physical or electronic break-ins and similar disruptions, which could lead to interruptions, delays or loss of
data. We may be required to expend significant capital and other resources to further protect against security
breaches or to resolve problems caused by any breach, including litigation-related expenses if we are sued.
The technology underlying our products and services is complex and may contain unknown defects that could
harm our reputation, result in product liability or decrease market acceptance of our products.
The technology underlying our products is complex and includes software that is internally developed, software
licensed from third parties and hardware purchased from third parties. These products may contain errors or
defects, particularly when first introduced or when new versions or enhancements are released. We may not
discover defects that affect our current or new applications or enhancements until after they are sold and our
insurance coverage may not be sufficient to cover our complete liability exposure. Any defects in our products and
services could:
(cid:131) Damage our reputation;
(cid:131)
(cid:131)
(cid:131)
(cid:131) Delay market acceptance of our products.
Cause our customers to initiate product liability suits against us;
Increase our product development resources;
Cause us to lose sales; and
If we are viewed only as a commodity supplier, our margins and valuations will shrink.
We need to provide value-added services in order to avoid being viewed as a commodity supplier. This entails building
long-term customer relationships and developing features that will distinguish our products. Our technology is complex
and is often confused with other products and technologies in the market place, including video conferencing, streaming
and collaboration. If we fail to build long-term customer relationships and develop features that distinguish our products
in the market place, our margins will shrink, and our stock may become less valued to investors.
Our success depends upon the proprietary aspects of our technology.
Our success and ability to compete depend to a significant degree upon the protection of our proprietary technology.
We currently have two U.S. patents that have been issued to us and seven U.S. patent applications that are pending.
We may seek additional patents in the future. Our current patent applications cover different aspects of the
technology used in our products which is important to our ability to compete. However, it is possible that:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
(cid:131)
our pending patent applications may not result in the issuance of patents;
any patents acquired by or issued to us may not be broad enough to protect us;
any issued patent could be successfully challenged by one or more third parties, which could result in our
loss of the right to prevent others from exploiting the inventions claimed in those patents;
current and future competitors may independently develop similar technology, duplicate our services or
design around any of our patents; and
effective patent protection, including effective legal-enforcement mechanisms against those who violate
our patent-related assets, may not be available in every country in which we do or plan to do business.
18
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
We also rely upon trademarks, copyrights and trade secrets to protect our technology, which may not be sufficient
to protect our intellectual property.
We also rely on a combination of laws, such as copyright, trademark and trade secret laws, and contractual
restrictions, such as confidentiality agreements and licenses, to establish and protect our technology. We have
registered seven U.S. and four foreign country trademarks. These forms of intellectual property protection are
critically important to our ability to establish and maintain our competitive position. However,
(cid:131)
(cid:131)
(cid:131)
(cid:131)
(cid:131)
third parties may infringe or misappropriate our copyrights, trademarks and similar proprietary rights;
laws and contractual restrictions may not be sufficient to prevent misappropriation of our technology or to
deter others from developing similar technologies;
effective trademark, copyright and trade secret protection, including effective legal-enforcement
mechanisms against those who violate our trademark, copyright or trade secret assets, may be unavailable
or limited in foreign countries;
other companies may claim common law trademark rights based upon state or foreign laws that precede the
federal registration of our marks; and
policing unauthorized use of our services and trademarks is difficult, expensive and time-consuming, and
we may be unable to determine the extent of any unauthorized use.
Reverse engineering, unauthorized copying or other misappropriation of our proprietary technology could enable
third parties to benefit from our technology without paying us for it, which would significantly harm our business.
If other parties bring infringement or other claims against us, we may incur significant costs or lose customers.
Other companies may obtain patents or other proprietary rights that would limit our ability to conduct our business and
could assert that our technologies infringe their proprietary rights. We could incur substantial costs to defend any legal
proceedings, even if without merit, and intellectual property litigation could force us to cease using key technology,
obtain a license, or redesign our products. In the course of our business, we may sell certain systems to our
customers, and in connection with such sale, we may agree to indemnify these customers from claims made against
them by third parties for patent infringement related to these systems. In particular, claims are currently being made
by holders of patents against educational institutions using streaming in their curriculum. We could be subject to similar
claims, which could harm our business.
If we lose key personnel or fail to integrate replacement personnel successfully, our ability to manage our
business could be impaired.
Our future success depends upon the continued service of our key management, technical, sales, and other critical
personnel. Certain of our officers and certain of our other key personnel are employees-at-will, and we cannot assure
that we will be able to retain them. Key personnel have left our company in the past and there likely will be
additional departures of key personnel from time to time in the future. The loss of any key employee could result in
significant disruptions to our operations, including adversely affecting the timeliness of product releases, the
successful implementation and completion of company initiatives, and the results of our operations. In particular, the
loss of the services of our Chief Executive Officer, Rimas Buinevicius, or our co-founder and Chief Technology
Officer, Monty Schmidt, would harm our business. Although we do have employment agreements with Messrs.
Buinevicius and Schmidt, we do not have life insurance policies on any of our key employees. In addition, the
integration of replacement personnel could be time consuming, may cause disruptions to our operations, and may be
unsuccessful.
19
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Because our business is susceptible to risks associated with international operations, we may not be able to
maintain or increase international sales of our products.
International product and service revenue ranged from 14% to18% of our total billings in each of the past three
years. Our international operations are expected to continue to account for a significant portion of our business in the
future. However, in the future we may be unable to maintain or increase international sales of our products and
services. International sales are subject to a variety of risks, including:
(cid:131)
(cid:131)
(cid:131)
difficulties in establishing and managing international distribution channels;
difficulties in selling, servicing and supporting overseas products and in translating products into foreign
languages;
the uncertainty of laws and enforcement in certain countries relating to the protection of intellectual
property;
(cid:131) multiple and possibly overlapping tax structures;
currency and exchange rate fluctuations; and
(cid:131)
economic or political changes in international markets.
(cid:131)
We face risks associated with government regulation of the internet, and related legal uncertainties.
Currently, few existing laws or regulations specifically apply to the Internet, other than laws generally applicable to
businesses. Many Internet-related laws and regulations, however, are pending and may be adopted in the United
States, in individual states and local jurisdictions and in other countries. These laws may relate to many areas that
impact our business, including encryption, network and information security, and the convergence of traditional
communication services, such as telephone services, with Internet communications, taxes and wireless networks.
These types of regulations could differ between countries and other political and geographic divisions both inside
and outside the United States. Non-U.S. countries and political organizations may impose, or favor, more and
different regulation than that which has been proposed in the United States, thus furthering the complexity of
regulation. In addition, state and local governments within the United States may impose regulations in addition to,
inconsistent with, or stricter than federal regulations. The adoption of such laws or regulations, and uncertainties
associated with their validity, interpretation, applicability and enforcement, may affect the available distribution
channels for, and the costs associated with, our products and services. The adoption of such laws and regulations
may harm our business.
The price of our stock has been volatile and we could be delisted from the Nasdaq Global Market.
Our common stock price, like that of many companies in the Internet industry, has been and may continue to be
extremely volatile, and there is a risk we could be delisted from the Nasdaq Global Market. The market price of our
common stock has been and may continue to be subject to significant fluctuations as a result of variations in our
quarterly operating results and volatility in the financial markets. Our results may fail to meet analysts’ revenue or
earnings estimates or we may lower or withdraw our own guidance. Our stock has traded below $1.00 on multiple
occasions, including during fiscals 2006 and 2003, and we received in the past notices from the Nasdaq Global Market
that we needed to comply with the requirements for continued listing on the Nasdaq Global Market or be delisted,
although we demonstrated compliance and the hearing file was closed. If our stock trades below $1.00 for 30
consecutive business days, we may receive another notice from the Nasdaq Global Market that we need to comply with
the requirements for continued listing on the Nasdaq Global Market within 90 calendar days from such notification or be
delisted. If our stock is delisted from the Nasdaq Global Market, an investor could find it more difficult to dispose of, or
to obtain accurate quotations as to the market value of, our common stock. Additionally, our stock may be subject to
"penny stock" regulations if it delisted from the Nasdaq Global Market. If our common stock were subject to "penny
stock" regulations, which apply to certain equity securities not traded on the Nasdaq Global Market which have a market
price of less than $5.00 per share, subject to limited exceptions, additional disclosure would be required by broker-
dealers in connection with any trades involving such stock.
20
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Exercise of outstanding options and warrants will result in further dilution.
The issuance of shares of common stock upon the exercise of our outstanding options and warrants will result in dilution
to the interests of our stockholders, and may reduce the trading price of our common stock.
At September 30, 2007, we had 559 thousand of outstanding warrants and 4.7 million of outstanding stock options
granted under our 1995 Employee Stock Option Plan, our 1999 Non-Qualified Stock Option Plan and our Non-
Employee Director Stock Option Plan, 4.2 million of which are immediately exercisable.
To the extent that these stock options or warrants are exercised, dilution to the interests of our stockholders will likely
occur. Additional options and warrants may be issued in the future at prices not less than 85% of the fair market value of
the underlying security on the date of grant. Exercises of these options or warrants, or even the potential of their exercise
may have an adverse effect on the trading price of our common stock. The holders of our options or our warrants are
likely to exercise them at times when the market price of the common stock exceeds the exercise price of the securities.
Accordingly, the issuance of shares of common stock upon exercise of the options and warrants will likely result in
dilution of the equity represented by the then outstanding shares of common stock held by other stockholders. Holders
of our options and warrants can be expected to exercise or convert them at a time when we would, in all likelihood, be
able to obtain any needed capital on terms, which are more favorable to us than the exercise terms provided, by these
options and warrants.
We may need to make acquisitions or form strategic alliances or partnerships in order to remain competitive in our
market, and potential future acquisitions, strategic alliances or partnerships could be difficult to integrate, disrupt our
business and dilute stockholder value.
We may acquire or form strategic alliances or partnerships with other businesses in the future in order to remain
competitive or to acquire new technologies. As a result of these acquisitions, strategic alliances or partnerships, we may
need to integrate products, technologies, widely dispersed operations and distinct corporate cultures. The products,
services or technologies of the acquired companies may need to be altered or redesigned in order to be made compatible
with our software products and services, or the software architecture of our customers. These integration efforts may not
succeed or may distract our management from operating our existing business. Our failure to successfully manage future
acquisitions, strategic alliances or partnerships could seriously harm our operating results. In addition, our stockholders
would be diluted if we finance the acquisition, strategic alliances or partnerships by incurring convertible debt or issuing
equity securities.
Our corporate compliance program cannot guarantee that we are in compliance with all potentially applicable
regulations.
As a publicly traded company we are subject to significant regulations, including the Sarbanes-Oxley Act of 2002.
While we have developed and instituted a corporate compliance program based on what we believe are the current
best practices and continue to update the program in response to newly implemented regulatory requirements and
guidance, we cannot assure that we are or will be in compliance with all potentially applicable regulations. Because
our non-affiliate market capitalization was greater than $75 million at March 31, 2007, we are now required to be
fully compliant with both the management assessment and auditor attestation as of September 30, 2007. We cannot
assure that in the future our management will not find a material weakness in connection with its annual review of
our internal control over financial reporting pursuant to Section 404 of the Sarbanes-Oxley Act. We also cannot
assure that we could correct any such weakness to allow our management to assess the effectiveness of our internal
control over financial reporting as of the end of our fiscal year in time to enable our independent registered public
accounting firm to attest that such assessment will have been fairly stated in our Annual Report on Form 10-K to be
filed with the Securities and Exchange Commission or attest that we have maintained effective internal control over
financial reporting as of the end of our fiscal year. If we fail to comply with any of these regulations, we could be
subject to a range of regulatory actions, fines, or other sanctions or litigation. In addition, if we must disclose any
material weakness in our internal control over financial reporting, this may cause our stock price to decline.
21
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Provisions of our charter documents and Maryland law could also discourage an acquisition of our company that
would benefit our stockholders.
Provisions of our articles of incorporation and by-laws may make it more difficult for a third party to acquire control of
our company, even if a change in control would benefit our stockholders. Our articles of incorporation authorize our
board of directors, without stockholder approval, to issue one or more series of preferred stock, which could have voting
and conversion rights that adversely affect or dilute the voting power of the holders of common stock. Furthermore, our
articles of incorporation provide for a classified board of directors, which means that our stockholders may vote upon the
retention of only one or two of our seven directors each year. Moreover, Maryland corporate law restricts certain
business combination transactions with “interested stockholders” and limits voting rights upon certain acquisitions of
“control shares.”
ITEM 1B. UNRESOLVED STAFF COMMENTS
None
ITEM 2.
PROPERTIES
Our principal office is located in Madison, Wisconsin in a leased facility of approximately 19,000 square feet. The
building serves as our corporate headquarters, accommodating our general and administrative, product development
and selling and marketing departments. We believe this facility is adequate and suitable for our needs. The current
lease term for this office expires on October 1, 2011. In addition, we lease 2,500 square feet in a building in
downtown Pittsburgh, Pennsylvania through January 31, 2010.
ITEM 3.
LEGAL PROCEEDINGS
None
ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
There were no matters submitted to a vote of security holders during the fourth quarter ended September 30, 2007.
22
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES
Our common stock was initially traded on the American Stock Exchange under the symbol "SFO," beginning with
our initial public offering in April of 1998. On April 24, 2000, our common stock began trading on the Nasdaq
Global Market under the symbol "SOFO." The following table sets forth, for the periods indicated, the high and low
sale prices per share of our common stock as reported on the Nasdaq Global Market.
Year Ended September 30, 2008:
First Quarter (through November 26, 2007)
Year Ended September 30, 2007:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Year Ended September 30, 2006:
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
High
$ 2.84
5.15
4.77
4.08
2.85
1.34
2.08
2.50
2.36
Low
$ 1.78
2.24
3.46
2.02
1.61
0.98
0.86
1.57
1.63
The Company has not paid any cash dividends and does not intend to pay any cash dividends in the foreseeable
future. The Company is prohibited from paying any cash dividends pursuant to the terms of the loan and security
agreements with Silicon Valley Bank.
At November 26, 2007 there were 478 common stockholders of record and approximately 10,000 total shareholders.
Many shares are held by brokers and other institutions on behalf of shareholders.
23
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Equity Compensation Plan Information
Plan category
Equity compensation plans approved
by security holders (1)
Equity compensation plans not
approved by security holders (2)
Total
Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
Weighted average
exercise price of
outstanding
options, warrants
and rights
Number of
securities
remaining
available for
future issuance
(a)
(b)
(c)
2,952,179
$ 3.11
2,260,316
1,760,143
4,712,322
1.22
725,492
$ 2.41
2,985,808
(1) Consists of the Employee Stock Option Plan and the Directors Stock Option Plan. For further information
regarding these plans, reference is made to Note 5 of the financial statements.
(2) Consists of the Non-Qualified Stock Option Plan. For further information regarding this plan, reference is
made to Note 5 of the financial statements.
The graph below compares the cumulative total stockholder return on our common stock from September 30, 2002
through and including September 30, 2007 with the cumulative total return on The Nasdaq Stock Market (US only) and
the RDG Technology Composite. The graph assumes that $100 was invested in our common stock on September 30,
2002 for each of the indexes and that all dividends were reinvested. Unless otherwise specified, all dates refer to the last
day of each month presented. The comparisons in the graph below are based on historical data, with our common stock
prices based on the closing price on the dates indicated, and are not intended to forecast the possible future performance
of our common stock.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Sonic Foundry, Inc., The NASDAQ Composite Index
And The RDG Technology Composite Index
$350
$300
$250
$200
$150
$100
$50
$0
9/02
9/03
9/04
9/05
9/06
9/07
Sonic Foundry, Inc.
NASDAQ Composite
RDG Technology Composite
* $100 invested on 9/30/02 in stock or index-including reinvestment of dividends.
Fiscal year ending September 30.
24
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
(A) RECENT SALES OF UNREGISTERED SECURITIES
None
(B) USE OF PROCEEDS FROM REGISTERED SECURITIES
None
(C) ISSUER PURCHASES OF EQUITY SECURITIES
None
25
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
ITEM 6.
SELECTED CONSOLIDATED FINANCIAL DATA
The selected financial and operating data were derived from our consolidated financial statements. The selected
financial data set forth below is qualified in its entirety by, and should be read in conjunction with, "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and our financial statements and notes
thereto appearing elsewhere in this annual report on Form 10-K (in thousands except per share data).
2007
Years Ended September 30,
2005
2006
2004
2003
Statement of Operations Data:
Revenue
Gross margin
Loss from operations
Loss from continuing
operations
Loss from operations of
discontinued operations
Gain on disposal of
discontinued operations
Net income (loss)
Income (loss) per common
share:
Continuing operations
Discontinued operations
Basic net income (loss) per
common share
Diluted net income (loss) per
$ 16,737
12,604
(6,618)
$ 12,564
9,349
(3,560)
$ 8,342
5,588
(4,356)
$ 4,413
2,654
(5,607)
$ 1,264
376
(7,530)
(6,370)
(3,483)
(4,169)
(5,508)
(7,549)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(6,370)
(3,483)
(4,169)
(cid:326)
(2,930)
132
(5,376)
11,932
1,453
$ (0.18)
(cid:326)
$ (0.11)
(cid:326)
$ (0.14)
(cid:326)
$ (0.18)
(cid:326)
$ (0.27)
0.32
$ (0.18)
$ (0.11)
$ (0.14)
$ (0.18)
$ 0.05
common share
$ (0.18)
$ (0.11)
$ (0.14)
$ (0.18)
$ 0.05
Weighted average common
shares: - Basic
- Diluted
Balance Sheet Data at
September 30:
Cash and cash equivalents
Working capital
Total assets
Long-term liabilities
Stockholders' equity
34,688
34,688
32,015
32,015
30,363
29,457
30,363
29,457
27,794
28,375
2007
2006
2005
2004
2003
$ 8,008
7,940
23,981
973
16,760
$ 2,751
2,198
16,912
519
11,601
$ 4,271
4,205
16,245
49
13,121
$ 7,583
7,560
18,631
(cid:326)
16,566
$ 12,623
11,025
22,801
(cid:326)
20,231
26
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
The financial and business analysis below provides information that Sonic Foundry, Inc. (the Company) believes is
relevant to an assessment and understanding of the Company's consolidated financial position and results of
operations. This financial and business analysis should be read in conjunction with the consolidated financial
statements and related notes.
When used in this Report, the words “anticipate”, “expect”, “plan”, “believe”, “seek”, “estimate” and similar
expressions are intended to identify forward-looking statements. These are statements that relate to future periods
and include, but are not limited to, statements about the features, benefits and performance of our products, our
ability to introduce new product offerings and increase revenue from existing products, expected expenses including
those related to selling and marketing, product development and general and administrative, our beliefs regarding
the health and growth of the market for products, anticipated increase in our customer base, expansion of our
products functionalities, expected revenue levels and sources of revenue, expected impact, if any, of legal
proceedings, the adequacy of liquidity and capital resources, and expected growth in business. Forward-looking
statements are subject to risks and uncertainties that could cause actual results to differ materially from those
projected. These risks and uncertainties include, but are not limited to, market acceptance for our products, our
ability to attract and retain customers and distribution partners for existing and new products, our ability to control
our expenses, our ability to recruit and retain employees, the ability of distribution partners to successfully sell our
products, legislation and government regulation, shifts in technology, global and local business conditions, our
ability to effectively maintain and update our products and service portfolio, the strength of competitive offerings,
the prices being charged by those competitors, and the risks discussed elsewhere herein. These forward-looking
statements speak only as of the date hereof. We expressly disclaim any obligation or undertaking to release publicly
any updates or revisions to any forward-looking statements contained herein to reflect any change in our
expectations with regard thereto or any change in events, conditions or circumstances on which any such statement
is based.
Overview
Sonic Foundry, Inc. is a technology leader in the emerging web communications marketplace, providing enterprise
solutions and services that link an information-driven world. The company’s principal product line, Mediasite® is a
web communication and content management system that automatically and cost-effectively webcasts lectures and
presentations. Trusted by Fortune 500 companies, top education institutions and Federal, state and local government
agencies for a variety of critical communication needs, Mediasite is the leading one-to-many multimedia
communication solution for capturing knowledge and sharing it online.
Critical Accounting Policies
We have identified the following as critical accounting policies to our Company and have discussed the development,
selection of estimates and the disclosure regarding them with the audit committee of the board of directors:
Revenue recognition and allowance for doubtful accounts;
Impairment of long-lived assets;
(cid:131)
(cid:131)
(cid:131) Valuation allowance for net deferred tax assets; and
(cid:131) Accounting for stock-based compensation.
Revenue Recognition and Allowance for Doubtful Accounts
General
Revenue is recognized when persuasive evidence of an arrangement exists, delivery occurs or services are rendered,
the sales price is fixed or determinable and collectibility is reasonably assured. Revenue is deferred when
undelivered products or services are essential to the functionality of delivered products, customer acceptance is
uncertain, significant obligations remain, or the fair value of undelivered elements is unknown. The Company does
27
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
not offer customers the right to return product, other than for exchange or repair pursuant to a warranty or stock
rotation. The Company’s policy is to reduce revenue if it incurs an obligation for price rebates or other such
programs during the period the obligation is reasonably estimated to occur. The following policies apply to the
Company’s major categories of revenue transactions.
Products
Products are considered delivered, and revenue is recognized, when title and risk of loss have been transferred to the
customer. Under the terms and conditions of the sale, this occurs at the time of shipment to the customer. Product
revenue currently represents sales of our Mediasite recorders and Mediasite related products such as server software
revenue.
Services
We sell support contracts to our customers, typically one year in length, and record the related revenue ratably over
the contractual period. Our support contracts cover phone and electronic technical support availability over and
above the level provided by our distributors, software upgrades on a when and if available basis, and an extension of
the standard hardware warranty from 90 days to one year. The manufacturer we contract with to build the units
performs hardware warranty service. We also sell installation, training, event webcasting, and customer content
hosting services. Revenue for those services is recognized when performed in the case of installation, training and
event webcasting services and is recognized ratably over the contract period for content hosting services. Service
amounts invoiced to customers in excess of revenue recognized are recorded as deferred revenue until the revenue
recognition criteria are met.
Other
Other revenue consists of non-Mediasite software licensing, custom software development performed under time
and materials or fixed fee arrangements and amounts charged for shipping and handling. Software licensing is
recorded when persuasive evidence of an arrangement exists, delivery occurs, the sales price is fixed or
determinable and collectibility is reasonably assured. Shipping and handling is recorded at the time of shipment to
the customer.
Revenue Arrangements that Include Multiple Elements
Revenue for transactions that include multiple elements such as hardware, software, training, support or content
hosting agreements is allocated to each element based on its relative fair value and recognized for each element
when the revenue recognition criteria have been met for such element. Fair value is generally determined based on
the price charged when the element is sold separately. In the absence of fair value of a delivered element, revenue is
allocated first to the fair value of the undelivered elements and the residual revenue to the delivered elements. The
Company recognizes revenue for delivered elements only when all of the following criteria are satisfied: undelivered
elements are not essential to the functionality of delivered elements, uncertainties regarding customer acceptance are
resolved, and the fair value for all undelivered elements is known.
Reserves
We record reserves for stock rotations, rebates, and sales incentives to reduce revenue and accounts receivable for
these and other credits we may grant to customers. Such reserves are recorded at the time of sale and are calculated
based on historical information (such as rates of product stock rotations) and the specific terms of sales programs,
taking into account any other known information about likely customer behavior. If actual customer behavior differs
from our expectations, additional reserves may be required. Also, if we determine that we can no longer accurately
estimate amounts for stock rotations and sales incentives, we would not be able to recognize revenue until the
customers exercise their rights, or such rights lapse, whichever is later.
28
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Shipping and Handling
Costs related to shipping and handling are included in cost of revenue for all periods presented.
Credit Evaluation and allowance for doubtful accounts
We perform ongoing credit evaluations of our customers’ financial condition and generally do not require collateral.
We maintain allowances for potential credit losses and such losses have been within our expectations.
Impairment of long-lived assets
We assess the impairment of goodwill and capitalized software development costs on an annual basis or whenever
events or changes in circumstances indicate that the fair value of these assets is less than the carrying value. Factors we
consider important which could trigger an impairment review include the following:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
poor economic performance relative to historical or projected future operating results;
significant negative industry, economic or company specific trends;
changes in the manner of our use of the assets or the plans for our business; and
loss of key personnel
If we determine that the fair value of goodwill is less than its carrying value, based upon the annual test or the existence
of one or more of the above indicators of impairment, we would then measure impairment based on a comparison of the
implied fair value of goodwill with the carrying amount of goodwill. To the extent the carrying amount of goodwill is
greater than the implied fair value of goodwill, we would record an impairment charge for the difference.
We evaluate all of our long-lived assets, including intangible assets other than goodwill, for impairment in accordance
with the provisions of SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets". We evaluate
all of our long-lived assets and intangible assets, including intangible assets other than goodwill, for impairment. Long-
lived assets and intangible assets other than goodwill are evaluated for impairment whenever events or changes in
circumstances indicate that the carrying value of an asset may not be recoverable based on expected undiscounted cash
flows attributable to that asset. Should events indicate that any of our long-lived assets are impaired; the amount of such
impairment will be measured as the difference between the carrying value and the fair value of the impaired asset and
recorded in earnings during the period of such impairment.
Valuation allowance for net deferred tax assets
Deferred income taxes are provided for temporary differences between financial reporting and income tax basis of assets
and liabilities, and are measured using currently enacted tax rates and laws. Deferred income taxes also arise from the
future benefits of net operating loss carryforwards. A valuation allowance equal to 100% of the net deferred tax assets
has been recognized due to uncertainty regarding future realization.
Accounting for stock-based compensation
The Company adopted SFAS 123R using the modified prospective method. Under this transition method,
compensation cost recognized in the years ended September 30, 2007 and 2006 include the cost for all stock options
granted prior to, but not yet vested as of October 1, 2005. This cost was based on the grant-date fair value estimated
in accordance with the original provisions of SFAS 123. The cost for all share-based awards granted subsequent to
September 30, 2005, represents the grant-date fair value that was estimated in accordance with the provisions of
SFAS 123R. Results for prior periods have not been restated. Compensation cost for options will be recognized in
earnings, net of estimated forfeitures, on a straight-line basis over the requisite service period.
Upon the adoption of SFAS 123R, the Company changed its option valuation model from the Black-Scholes model
to a lattice valuation model for all stock options granted subsequent to September 30, 2005. The lattice valuation
model is a more flexible analysis to value employee options because of its ability to incorporate inputs that change
over time, such as actual exercise behavior of option holders. The Company used historical data to estimate the
29
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
option exercise and employee departure behavior used in the lattice valuation model. Expected volatility is based on
historical volatility of the Company’s stock. The Company uses historical data to estimate option exercise and
employee termination within the valuation model. The Company considers all employees to have similar exercise
behavior and therefore has not identified separate homogenous groups for valuation. The expected term of options
granted is derived from the output of the option pricing model and represents the period of time that options granted
are expected to be outstanding. The risk-free rate for periods within the contractual term of the options is based on
the U.S. Treasury yields in effect at the time of grant.
RESULTS OF OPERATIONS
You should read the following discussion of our results of operations and financial condition in conjunction with our
consolidated financial statements and related notes thereto included in Item 8 of this Annual Report on Form 10-K.
Revenue
Revenue from our business include the sales of Mediasite recorders and server software products and related
services contracts, such as customer support, installation, training, content hosting and event services sold
separately. We market our products to educational institutions, corporations and government agencies that need to
deploy, manage, index and distribute video content on Internet-based networks. We reach both our domestic and
international markets through reseller networks, a direct sales effort and partnerships with system integrators.
2007 compared to 2006
Revenue in 2007 totaled $16.7 million, compared to $12.6 million in 2006. Revenue consisted of the following:
(cid:131)
Product revenue from the sale of Mediasite recorders units increased from $9.9 million in 2006 to $12.4
million in 2007.
Units sold
Mobile to rack ratio
Average sales price, excluding support (000’s)
Mediasite gross margins, excluding support
2007
720
1.0 to 1
$17.3
69%
2006
553
1.0 to 1
$17.9
72%
(cid:131)
Services revenue represents the portion of fees charged for Mediasite SmartServe service contracts
amortized over the length of the contract, typically 12 months, as well as training, installation, event and
content hosting services. Services revenue increased from $2.5 million in 2006 to $4.3 million in 2007 due
primarily to support contracts on new Mediasite recorder units as well as renewals of support contracts
entered into in prior years. At September 30, 2007 $3.3 million of unrecognized support revenue remained
in unearned revenue, of which we expect to recognize approximately $1.2 million in the quarter ending
December 31, 2007.
(cid:131) Other revenue relates to freight charges billed separately to our customers, reimbursed expenses, and
certain custom software engineering projects.
30
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
2006 compared to 2005
Revenue in 2006 totaled $12.6 million, compared to $8.3 million in 2005. Revenue consisted of the following:
(cid:131)
(cid:131)
Product sales of Mediasite recorders increased from $6.9 million in 2005 to $9.9 million in 2006 due to
many factors including increased sales and marketing efforts, increased multiple unit sales, repeat
purchases from existing customers (46% of 2005 billings were from preexisting customers compared to
42% in 2006), the fiscal 2006 release of an enterprise class server software application and other product
enhancements.
Units sold
Mobile to rack ratio
Average sales price, excluding support (000’s)
Mediasite gross margins, excluding support
2006
553
1.0 to 1
$17.9
72%
2005
467
1.5 to 1
$14.8
66%
Services revenue represents the portion of fees charged for Mediasite SmartServe service contracts
amortized over the length of the contract, typically 12 months, as well as training, installation, event and
content hosting services. Services revenue increased from $975 thousand in 2005 to $2.5 million in 2006
due primarily to support contracts on new Mediasite recorder units as well as renewals of support contracts
entered into in prior years. At September 30, 2006 $2.0 million of unrecognized support revenue remained
in unearned revenue.
(cid:131) Other revenue relates to freight charges billed separately to our customers, reimbursed expenses, and
certain custom software engineering projects
(cid:131)
In 2005, we recorded revenue of $163 thousand, in a single transaction, for the license of software
code designed for indexing of media and video filters.
(cid:131) Other revenue also included $221 thousand of grant revenue in 2005 compared to $31 thousand in
2006, pursuant to a $496 thousand grant awarded by the Department of Justice in October 2003.
Gross Margin
2007 compared to 2006
Total gross margins for 2007 were $12.6 million or 75% compared to $9.3 million or 74% in 2006. Increasing
customer support revenue and licensing of server software applications accounted for the majority of the increase in
gross margin dollars over 2006 levels. The significant components of cost of revenue include:
(cid:131) Material and freight costs for the Mediasite recorder units. Costs for 2007 Mediasite recorder hardware and
other costs amounted to $3.4 million, along with $94 thousand of freight costs, and $207 thousand of labor
and allocated costs. This resulted in Mediasite gross margins – including support revenue – of 75%. The
gross margin on Mediasite recorder sales varies with product mix
(cid:131) Due to the increasing significance of our services, the time devoted by internal staff to customer services
has increased and we therefore began allocating a percentage of staff salaries and wages to cost of revenue
in fiscal 2007. Such costs were $308 thousand in fiscal 2007. The cost of revenue for services in 2006 and
2005 is immaterial and is included in selling and marketing expense.
Costs associated with the acquisition of Mediasite in 2001 assigned to purchased technology and other
identified intangibles were fully amortized as of December 31, 2006. Amortization expense was
approximately $53 thousand in fiscal 2007 and $368 thousand in fiscal 2006.
(cid:131)
Margins are expected to continue to increase in fiscal 2008 as total revenue increases and as the mix of revenue
reflects a greater percentage of higher margin services revenue and server software license fees.
31
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
2006 compared to 2005
Total gross margins for 2006 were $9.3 million or 74% compared to $5.6 million or 67% in 2005. High margin
customer support revenue and licensing of server software applications accounted for the majority of the increase in
gross margin percentage over 2005 levels. The significant components of cost of systems include:
(cid:131) Material and freight costs for the Mediasite recorder units. The gross margin on Mediasite sales varies with
product mix; our rack units typically carry a higher margin than our mobile units do. Mediasite services
revenue, server license fees and DOJ grant revenue do not carry a cost over and above staff costs included
in operating expenses – significantly enhancing Mediasite product margins. Mediasite sales should
typically result in gross margins of approximately 60% - 70%.
(cid:131) Amortization of Mediasite, Inc. related acquisition amounts assigned to purchased technology and other
identified intangibles. Such purchased intangibles will be fully amortized during the quarter ended
December 31, 2006.
(cid:131) During 2006 we amortized the capitalized costs for the design of tooling to make our own system
components.
(cid:131) No royalty fees on Publisher revenue was incurred in fiscal 2006.
Operating Expenses
Selling and Marketing Expenses
Selling and marketing expenses include wages and commissions for sales, marketing, business development and
technical support personnel, print advertising and various promotional expenses for our products. Timing of these
costs may vary greatly depending on introduction of new products and services, entrance into new markets or
participation in major tradeshows.
2007 compared to 2006
Selling and marketing expense increased $4.6 million, or 61% from $7.6 million in 2006 to $12.2 million in 2007.
Significant differences include:
(cid:131) Growth in revenue and sales staff led to an increase of $3.9 million in wages, commissions, benefits,
recruiting, travel and related administrative costs. Our sales staff increased from 42 at September 30, 2006
to 68 at September 30, 2007.
(cid:131) Advertising and tradeshow expenses increased $354 thousand over the prior year due to increased presence
at tradeshows and additional conference sponsorships.
(cid:131) Non-cash stock compensation of $504 thousand compared to $296 thousand in the prior year.
(cid:131)
These increases were partially offset by a $308 thousand allocation of customer service expenses to cost of
sales.
As of September 30, 2007 we had 68 employees in Selling and Marketing, an increase of 26 employees or 62% from
42 employees in 2006. We anticipate growth in selling and marketing headcount in fiscal 2008 at less than half the
rate realized in 2007.
32
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
2006 compared to 2005
Selling and marketing expense increased $2.4 million, or 45% from $5.3 million in 2005 to $7.6 million in 2006.
Significant differences include:
(cid:131) Growth in revenue and sales staff led to an increase of $2.1 million in wages, commissions, benefits, travel
and related administrative costs. Our sales staff increased from 31 to 42.
(cid:131) Non-cash stock compensation of $296 thousand associated with the adoption of SFAS 123R on October 1,
2005.
General and Administrative Expenses
General and administrative (“G&A”) expenses consist of personnel and related costs associated with the facilities,
finance, legal, human resource and information technology departments, as well as other expenses not fully
allocated to functional areas.
2007 compared to 2006
G&A expenses increased $845 thousand, or 28%, from $3.0 million in 2006 to $3.9 million in 2007. Major
components of the change include:
(cid:131)
Incentive compensation increased $559 thousand due primarily to no accrual of certain bonuses at
September 30, 2006.
(cid:131)
(cid:131) Non-cash stock compensation associated with SFAS 123R of $107 thousand contributed to the increase in
salary and wage expense. Non-cash stock compensation expense was $70 thousand in the prior year.
Professional services increased $312 thousand due to increased accounting and legal costs, including costs
associated with Sarbanes-Oxley compliance.
In response to growing revenue and customer accounts receivable, the Company increased the reserve for
uncollectible accounts receivable and recorded a charge of $110 thousand in fiscal 2007.
Facilities and depreciation expense increased $585 thousand due in part to the expansion of office space
completed early in fiscal 2007. These increases were partially offset by increased allocation to other
functional areas.
(cid:131)
(cid:131)
As of September 30, 2007 we had 14 full-time employees in G&A. We do not anticipate significant growth in G&A
headcount in fiscal 2008.
2006 compared to 2005
G&A expenses increased $177 thousand, or 6%, from $2.9 million in 2005 to $3.0 million in 2006. Major
components of the change include:
(cid:131) Non-cash stock compensation associated with the adoption of SFAS 123R of $70 thousand contributed to
the increase in salary and wage expense.
(cid:131) Miscellaneous expenses increased approximately $95 thousand over the prior year due to utilization of
credits in 2005 to reduce certain retirement and other expenses.
As of September 30, 2006 we had 9 full-time employees in G&A.
Product Development Expenses
Product development (R&D) expenses include salaries and wages of the software research and development staff
and an allocation of benefits, facility and administrative expenses. Fluctuations in product development expenses
correlate directly to changes in headcount.
33
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
2007 compared to 2006
R&D expenses increased $862 thousand, or 39%, from $2.2 million in 2006 to $3.1 million in 2007. Salaries,
incentive compensation and benefits were the primary reason for the increase, accounting for $625 thousand of the
increase over the prior year. Non-cash stock compensation of $173 thousand associated with SFAS 123R, compared
to $119 thousand in the prior year, also contributed to the increase. In 2007, 76% of R&D expenses related to
salaries and benefits.
As of September 30, 2007 we had 26 employees, excluding interns, in Research and Development compared to 21
as of September 30, 2006. We do not anticipate significant growth in R&D headcount in fiscal 2008. No fiscal
2007 software development efforts qualify for capitalization under SFAS No. 86 “Accounting for the Cost of
Computer Software to be Sold, Leased, or Otherwise Marketed.”
2006 compared to 2005
R&D expenses increased $435 thousand, or 24%, from $1.8 million in 2005 to $2.2 million in 2006. Salaries,
incentive compensation and benefits were the primary reason for the increase, accounting for $294 thousand of the
increase over the prior year. Non-cash stock compensation of $119 thousand associated with the adoption of SFAS
123R also contributed to the increase. In 2007, 77% of R&D expenses related to salaries and benefits.
As of September 30, 2006 we had 21 employees in R&D compared to 15 as of September 30, 2005. No fiscal 2006
software development efforts qualify for capitalization under SFAS No. 86 “Accounting for the Cost of Computer
Software to be Sold, Leased, or Otherwise Marketed.”
Other Income
Other income included primarily interest income in 2007, 2006 and 2005. We are currently investing in certificates
of deposit and overnight investment vehicles.
LIQUIDITY AND CAPITAL RESOURCES
We have funded our operations to date primarily from public and private placement offerings of equity securities,
debt, and from the 2003 sales of our Desktop Software and Media Services businesses. On September 30, 2007,
2006 and 2005, we had cash and cash equivalents of $8.0, $2.8 and $4.3 million, respectively.
2007 compared to 2006
Cash used in operating activities totaled $5.9 million in 2007 compared to $2.4 million in 2006. Cash use in 2007
included a $1.7 million increase in accounts receivable due to increased revenue and a $381 thousand increase in
prepaid expenses and other current assets associated with expanded marketing programs allocated to future periods.
Changes in working capital components in 2006 included a $1.3 million increase in receivables and a $86 thousand
increase in prepaid expenses and other current assets. In 2007 the increased cash use was partially offset by a $1.2
million increase in unearned revenue and $176 thousand in reduced cash requirements in inventories. In 2006,
unearned revenue increased $1.0 million.
Cash used in investing activities totaled $394 thousand in 2007 compared to cash used in investing activities of $582
thousand in 2006. Investing activities for each of these two years were due to the purchases of property and
equipment.
Cash provided by financing activities in 2007 totaled $11.5 million compared to $1.5 million in 2006. Financing
activities included $10.7 million from the issuance of common stock and from exercise of common stock purchase
options and warrants, partially offset by notes payable and capital lease payments.
In December 2006, we issued 3 million shares of common stock in a public offering, and received net proceeds of
$10.4 million for support of continuing research and development efforts and capital expenditures, intellectual
34
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
property protection, as well as other business development activities, working capital needs, and general corporate
purposes. In November 2005, we issued 747 thousand shares of common stock and 149 thousand common stock
purchase warrants to certain individual investors in a private placement, and received net proceeds of $731
thousand. The Company believes its cash position is adequate to accomplish its business plan through at least the
next twelve months and therefore has no current plan to issue additional shares previously registered in its available
shelf registration.
We expect to continue to acquire property and equipment over the next twelve months including equipment
associated with our anticipated continued growth in the number of employees, expansion of our services offering
and development of new hardware components for our Mediasite recorders. On May 2, 2007, the Company entered
into a Loan and Security Agreement (the “Loan Agreement”) with Silicon Valley Bank providing for a credit facility
in the form of a $3,000,000 secured revolving line of credit and a $1,000,000 term loan. We may evaluate further
operating or capital lease opportunities to finance equipment purchases in the future and may utilize the Company’s
recently established revolving line of credit to support working capital needs, if the Company deems it advisable to
do so.
2006 compared to 2005
Cash used in operating activities totaled $2.4 million in 2006 compared to $3.6 million in 2005. The decrease in
cash outflows related to a $686 thousand reduction in net loss, a $1 million increase in unearned revenue, and
reduced cash requirements in accounts payable and accrued liabilities. These factors were partially offset by an
increase in accounts receivable due to increased revenue in 2006.
Cash used in investing activities totaled $582 thousand in 2006 compared to cash used in investing activities of $435
thousand in 2005. Investing activities for each of these two years were due to the purchases of property and
equipment.
Cash provided by financing activities in 2006 totaled $1.5 million compared to $746 thousand in 2005. Financing
activities included $1.3 million from the issuance of common stock and from exercise of common stock purchase
options and warrants, partially offset by capital lease payments.
Contractual Obligations
The following summarizes our contractual obligations at September 30, 2007 and the effect those obligations are
expected to have on our liquidity and cash flow in future periods (in thousands):
Contractual Obligations:
Purchase commitments
Operating lease obligations
Capital lease obligations
Notes payable
Total
$ 1,434
2,038
152
1,002
Less than
1 Year
$ 1,434
514
78
401
Years 2-3
$ (cid:326)
1,023
74
601
Years 4-5
$ (cid:326)
501
(cid:326)
Over 5
years
$ (cid:326)
(cid:326)
(cid:326)
35
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Derivative Financial Instruments
We are not party to any derivative financial instruments or other financial instruments for which the fair value
disclosure would be required under SFAS No. 133, "Derivative Financial Instruments, Other Financial Instruments
and Derivative Commodity Instruments." Our cash equivalents consist of overnight investments in money market
funds that are carried at fair value. Accordingly, we believe that the market risk of such investments is minimal.
Interest Rate Risk
Our cash equivalents are subject to interest rate fluctuations, however, we believe this risk is immaterial due to the
short-term nature of these investments.
Foreign Currency Exchange Rate Risk
All international sales of our products are denominated in US dollars.
36
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
ITEM 8.
CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders
Sonic Foundry, Inc.
We have audited the accompanying consolidated balance sheets of Sonic Foundry, Inc. and subsidiary as of
September 30, 2007 and 2006, and the related consolidated statements of operations, stockholders’ equity, and cash
flows for each of the three years in the period ended September 30, 2007. We also have audited Sonic Foundry,
Inc.’s internal control over financial reporting as of September 30, 2007, based on criteria established in Internal
Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). Sonic Foundry, Inc.’s management is responsible for these consolidated financial statements,
for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of
internal control over financial reporting, included in the accompanying Management’s Report on Internal Control
Over Financial Reporting. Our responsibility is to express an opinion on these consolidated financial statements and
an opinion on the company’s internal control over financial reporting based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about
whether the consolidated financial statements are free of material misstatement and whether effective internal
control over financial reporting was maintained in all material respects. Our audits of the consolidated financial
statements included examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated
financial statements, assessing the accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. Our audit of internal control over financial reporting
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material
weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the
assessed risk. Our audits also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audits provide a reasonable basis for our opinions.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of the consolidated financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2)
provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated
financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures
of the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the consolidated
financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the
financial position of Sonic Foundry, Inc. as of September 30, 2007 and 2006, and the results of its operations and its
37
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
cash flows for each of the years in the three-year period ended September 30, 2007 in conformity with accounting
principles generally accepted in the United States of America. Also in our opinion, Sonic Foundry, Inc. maintained,
in all material respects, effective internal control over financial reporting as of September 30, 2007, based on criteria
established in Internal Control – Integrated Framework issued by COSO.
Our audits were conducted for the purpose for forming an opinion on the basic consolidated financial statements
taken as a whole. Schedule II, listed in the Index at Item 15(a) is presented for purposes of additional analysis and is
not a required part of the basic consolidated financial statements. This schedule has been subjected to the auditing
procedures applied in the audits of the basic consolidated financial statements and, in our opinion, is fairly stated in
all material respects in relation to the basic consolidated financial statements taken as a whole.
GRANT THORNTON LLP
Madison, Wisconsin
November 30, 2007
38
Sonic Foundry, Inc.
Consolidated Balance Sheets
(in thousands except for share and per share data)
Assets
Current assets:
Cash and cash equivalents
Accounts receivable, net of allowances of $270 and $160
Inventories
Prepaid expenses and other current assets
Total current assets
Property and equipment:
Leasehold improvements
Computer equipment
Furniture and fixtures
Total property and equipment
Less accumulated depreciation and amortization
Net property and equipment
Other assets:
Goodwill and other intangible assets, net of
amortization of $1,656 and $1,598
Total assets
Liabilities and stockholders' equity
Current liabilities:
Accounts payable
Accrued liabilities
Unearned revenue
Current portion of notes payable
Current portion of capital lease obligations
Total current liabilities
Long-term portion of capital lease obligations
Long-term portion of notes payable
Other liabilities
Total liabilities
Stockholders' equity:
Preferred stock, $.01 par value, authorized 5,000,000 shares; none issued
5% preferred stock, Series B, voting, cumulative, convertible, $.01 par
value (liquidation preference at par), authorized 10,000,000 shares,
none issued
Common stock, $.01 par value, authorized 100,000,000 shares;
35,684,503 and 32,266,217 shares issued and 35,557,336 and
32,195,967 shares outstanding
Additional paid-in capital
Accumulated deficit
Receivable for common stock issued
Treasury stock, at cost, 127,167 and 70,250 shares
Total stockholders' equity
Total liabilities and stockholders' equity
See accompanying notes
39
September 30,
2007
2006
$ 8,008
5,001
204
975
14,188
$ 2,751
3,442
398
399
6,990
975
2,267
461
3,703
1,520
2,183
893
2,275
422
3,590
1,296
2,294
7,610
$ 23,981
7,628
$ 16,912
$ 1,512
1,023
3,314
333
66
6,248
$ 1,521
1,225
2,005
(cid:326)
41
4,792
69
556
348
7,221
(cid:326)
(cid:326)
78
(cid:326)
441
5,311
(cid:326)
(cid:326)
357
183,528
(166,930)
(26)
(169)
16,760
$ 23,981
322
172,033
(160,560)
(26)
(168)
11,601
$ 16,912
Sonic Foundry, Inc.
Consolidated Statements of Operations
(in thousands except for share and per share data)
Revenue:
Product
Services
Other
Total revenue
Cost of revenue:
Product
Services
Total cost of revenue
Gross margin
Operating expenses:
Selling and marketing
General and administrative
Product development
Total operating expenses
Loss from operations
Interest expense
Other income, net
Total other income
Net loss
Loss per common share:
Basic net loss per common share
Diluted net loss per common share
Weighted average common shares – Basic
– Diluted
See accompanying notes
Years Ended September 30,
2006
2007
2005
$ 12,445
4,254
38
16,737
$ 9,902
2,506
156
12,564
$ 6,928
975
439
8,342
3,755
378
4,133
12,604
12,236
3,886
3,100
19,222
(6,618)
(37)
285
248
3,215
(cid:326)
3,215
9,349
7,630
3,041
2,238
12,909
(3,560)
(6)
83
77
2,754
(cid:326)
2,754
5,588
5,277
2,864
1,803
9,944
(4,356)
(cid:326)
187
187
$ (6,370)
$ (3,483)
$ (4,169)
$ (0.18)
$ (0.18)
$ (0.11)
$ (0.11)
$ (0.14)
$ (0.14)
34,688,039
34,688,039
32,015,310
32,015,310
30,362,554
30,362,554
40
Sonic Foundry, Inc.
Consolidated Statements of Stockholders' Equity
For the Years Ended September 30, 2007, 2006 and 2005
(in thousands)
Common
stock
Additional
paid-in
capital
Accumulated
Deficit
Receivable
for common
stock issued
Treasury
stock
Total
$ 298
$ 169,383
$ (152,908)
$ (39)
$ (168)
$ 16,566
(cid:326)
11
(cid:326)
254
446
(cid:326)
(cid:326)
(cid:326)
(4,169)
(cid:326)
13
(cid:326)
(cid:326)
(cid:326)
(cid:326)
254
470
(4,169)
309
170,083
(157,077)
(26)
(168)
13,121
(cid:326)
7
(cid:326)
6
(cid:326)
485
668
245
552
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(3,483)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
485
675
245
558
(3,483)
322
172,033
(160,560)
(26)
(168)
11,601
(cid:326)
30
(cid:326)
5
(cid:326)
784
10,362
18
331
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(6,370)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(cid:326)
(1)
(cid:326)
784
10,392
18
335
(6,370)
$ 357
$ 183,528
$ (166,930)
$ (26)
$ (169)
$ 16,760
Balance,
September 30, 2004
Issuance of common
stock warrants and
options
Exercise of common
stock warrants and
options
Net loss
Balance,
September 30, 2005
Stock compensation
Issuance of common
stock
Issuance of common
stock warrants and
options
Exercise of common
stock warrants and
options
Net loss
Balance,
September 30, 2006
Stock compensation
Issuance of common
stock
Issuance of common
stock warrants and
options
Exercise of common
stock warrants and
options
Net loss
Balance,
September 30, 2007
See accompanying notes
41
Sonic Foundry, Inc.
Consolidated Statements of Cash Flows
(in thousands)
Operating activities
Net loss
Adjustments to reconcile net loss to net cash used in operating activities:
Amortization of goodwill and other intangibles
Depreciation and amortization of property and equipment
Loss on sale of fixed assets
Provision for doubtful accounts
Share-based compensation expense related to stock warrants and options
Other non-cash items
Changes in operating assets and liabilities:
Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable, accrued liabilities and other liabilities
Other long-term liabilities
Unearned revenue
Net cash used in operating activities
Investing activities
Purchases of property and equipment
Net cash used in investing activities
Financing activities
Proceeds from issuance of common stock, net of issuance costs
Proceeds from issuance of common stock warrants and options
Proceeds from exercise of common stock warrants and options
Proceeds from notes payable, net of capitalized loan fees
Payments on notes payable
Payments on capital leases
Net cash provided by financing activities
Years Ended September 30,
2006
2007
2005
$ (6,370)
$ (3,483)
$ (4,169)
58
649
1
110
784
(32)
(1,669)
176
(381)
(289)
(93)
1,164
(5,892)
(394)
(394)
10,392
18
335
960
(111)
(51)
11,543
330
364
—
—
485
45
(1,255)
16
(86)
94
1,048
(2,442)
(582)
(582)
731
245
552
—
—
(24)
1,504
330
306
—
—
—
(30)
(876)
(43)
(97)
472
484
(3,623)
(435)
(435)
46
254
446
—
—
—
746
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period
5,257
2,751
$ 8,008
(1,520)
4,271
$ 2,751
(3,312)
7,583
$ 4,271
Supplemental cash flow information:
Income taxes paid
Interest paid
Non-cash transactions:
$ 6
37
$ 9
6
$ 32
—
Capital lease acquisitions
Property and equipment financed by accounts payable or other
accrued liabilities
Issuance of warrants for consulting services
Other non-cash items
67
78
—
—
101
968
—
—
43
60
125
90
42
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
1. Basis of Presentation and Significant Accounting Policies
Business
Sonic Foundry, Inc. (the Company) is in the business of developing automated media application software and
systems. Our current operations were formed in October 2001 when we acquired the assets and assumed certain
liabilities of Mediasite, Inc.
In fiscal 2003, we were engaged in two lines of business in addition to our current operations – Media Services and
Desktop Software. Media Services provided format conversion, tape duplication, film restoration and other services
to the media, broadcast and entertainment industries, and was sold May 2003. The desktop software business
designed, developed, marketed and supported software products for digitizing, converting, editing and publishing
audio, video, and/or multimedia content and was sold in July 2003.
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of the Company and its subsidiary. All
significant intercompany transactions and balances have been eliminated. In 2007, 2006 and 2005, net loss equaled
comprehensive loss as there were no items of comprehensive income. Certain amounts reported in previous periods
have been reclassified to conform to the current period presentation.
Use of Estimates
In preparing financial statements in conformity with accounting principles generally accepted in the United States of
America (US GAAP), management is required to make estimates and assumptions that affect the reported amounts
of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial
statements and the reported amounts of revenue and expense during the period. Actual results could differ from
those estimates.
Revenue Recognition
General
Revenue is recognized when persuasive evidence of an arrangement exists, delivery occurs or services are rendered,
the sales price is fixed or determinable and collectibility is reasonably assured. Revenue is deferred when
undelivered products or services are essential to the functionality of delivered products, customer acceptance is
uncertain, significant obligations remain, or the fair value of undelivered elements is unknown. The Company does
not offer customers the right to return product, other than for exchange or repair pursuant to a warranty or stock
rotation. The Company’s policy is to reduce revenue if it incurs an obligation for price rebates or other such
programs during the period the obligation is reasonably estimated to occur. The following policies apply to the
Company’s major categories of revenue transactions.
Products
Products are considered delivered, and revenue is recognized, when title and risk of loss have been transferred to the
customer. Under the terms and conditions of the sale, this occurs at the time of shipment to the customer. Product
revenue currently represents sales of our Mediasite recorder and Mediasite related products such as server software
revenue.
Services
We sell support contracts to our customers, typically one year in length and record the related revenue ratably over
the contractual period. Our support contracts cover phone and electronic technical support availability over and
above the level provided by our distributors, software upgrades on a when and if available basis, advance
43
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
replacement and an extension of the standard hardware warranty from 90 days to one year. The manufacturer we
contract with to build the units performs hardware warranty service. We also sell installation, training, event
webcasting, and customer content hosting services. Revenue for those services is recognized when performed in the
case of installation, training and event webcasting services and is recognized ratably over the contract period for
content hosting services. Service amounts invoiced to customers in excess of revenue recognized are recorded as
deferred revenue until the revenue recognition criteria are met.
Other
Other revenue consists of non-Mediasite related software licensing, custom software development performed under
time and materials or fixed fee arrangements and amounts charged for shipping and handling. Software licensing is
recorded when persuasive evidence of an arrangement exists, delivery occurs, the sales price is fixed or
determinable and collectibility is reasonably assured. Shipping and handling is recorded at the time of shipment to
the customer.
Revenue Arrangements that Include Multiple Elements
Revenue for transactions that include multiple elements such as hardware, software, training, support or content
hosting agreements is allocated to each element based on its relative fair value and recognized for each element
when the revenue recognition criteria have been met for such element. Fair value is determined based on the price
charged when the element is sold separately. In the absence of fair value of a delivered element, revenue is allocated
first to the fair value of the undelivered elements and the residual revenue to the delivered elements. The Company
recognizes revenue for delivered elements only when all of the following criteria are satisfied: undelivered elements
are not essential to the functionality of delivered elements, uncertainties regarding customer acceptance are resolved,
and the fair value for all undelivered elements is known.
Reserves
We record reserves for stock rotations, rebates, and sales incentives to reduce revenue and accounts receivable for
these and other credits we may grant to customers. Such reserves are recorded at the time of sale and are calculated
based on historical information (such as rates of product stock rotations) and the specific terms of sales programs,
taking into account any other known information about likely customer behavior. If actual customer behavior differs
from our expectations, additional reserves may be required. Also, if we determine that we can no longer accurately
estimate amounts for stock rotations and sales incentives, we would not be able to recognize revenue until the
customers exercise their rights, or such rights lapse, whichever is later.
Shipping and Handling
The Company’s shipping and handling costs billed to customers are included in other revenue. Costs related to
shipping and handling are included in cost of revenue and are recorded at the time of shipment to the customer.
Concentration of Credit Risk and Other Risks and Uncertainties
The Company’s cash and cash equivalents are deposited with two major financial institutions. At times, deposits in
these institutions exceed the amount of insurance provided on such deposits. The Company has not experienced any
losses on such amounts and believes that it is not exposed to any significant credit risk on these balances.
We perform ongoing credit evaluations of our customers’ financial condition and generally do not require collateral.
We maintain allowances for potential credit losses and such losses have been within our expectations. We had
billings for Mediasite product and support services as a percentage of total billings to one customer of approximately
46% in 2007, while no individual customer was over 10% in 2006 or 2005.
44
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Cash and Cash Equivalents
For the purposes of the statement of cash flows, the Company considers all highly liquid investments purchased with
an original maturity of three months or less to be cash equivalents. Cash equivalents include amounts invested in
certificates of deposit of $6.5 and $1.0 million at September 30, 2007 and 2006.
Trade Accounts Receivable
The majority of the Company’s accounts receivable are due from companies in, or distributors or value added
resellers to, the education, corporate and government sectors. Credit is extended based on evaluation of a
customer’s financial condition and, generally, collateral is not required. Accounts receivable are due within 30 days
and are stated at amounts due from customers net of an allowance for doubtful accounts. Accounts outstanding
longer than the contractual payment terms are considered to be past due. The Company determines its allowance by
considering a number of factors, including the length of time trade accounts receivable are past due, the Company’s
previous loss history, the customer’s current ability to pay its obligation to the Company, and the condition of the
general economy and the industry as a whole. The Company writes-off accounts receivable when they become
uncollectible, and payments subsequently received on such receivables are credited to the allowance for doubtful
accounts. Interest is not accrued on past due receivables.
Inventory Valuation
Inventory consists of raw materials and supplies used in the assembly of Mediasite recorder units and finished units.
Inventory of completed units and spare parts are carried at the lower of cost or market, with cost determined on a
first-in, first-out basis.
Inventory consists of the following (in thousands):
Raw materials and supplies
Finished goods
Software Development Costs
September 30,
2007
2006
$ 10
194
$ 204
$ 10
388
$ 398
Internal software development costs are capitalized after technological feasibility is established. The capitalized
cost is then amortized on a straight-line basis over the estimated product life, or on the ratio of current revenue to
total projected product revenue, whichever is greater. To date, the period between achieving technological
feasibility, which the Company has defined as the establishment of a working model which typically occurs when
the beta testing commences, and the general availability of such software has been short and software development
costs qualifying for capitalization have been insignificant. Accordingly, the Company has not capitalized any
internal software development costs.
In 2002, the Company capitalized $1.4 million of software development related to the Mediasite Inc. transaction.
Such costs are amortized by computing the greater of (a) the ratio that current gross revenue for the product bear to
the total of current and anticipated future gross revenue or (b) the straight-line amortization over the remaining
estimated economic useful life (five years) of the product. Capitalized software development costs are reported at
the lower of unamortized cost or net realizable value. Capitalized software development costs at September 30, 2007
and 2006 are net of accumulated amortization of $1.4 and $1.3 million, respectively.
45
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Property and Equipment
Property and equipment are recorded at cost and are depreciated using the straight-line method for financial
reporting purposes. The estimated useful lives used to calculate depreciation are as follows:
Leasehold improvements
Computer equipment
Furniture and fixtures
Years
5 to 10 years
3 to 5 years
7 years
Accelerated methods are used for income tax purposes.
Impairment of Long-Lived Assets
In accordance with the provisions of Statement of Financial Accounting Standards (“SFAS”) No. 144, Accounting
for the Impairment of Long-lived Assets, the Company reviews long-lived assets, including property and equipment,
capitalized software development costs and other intangibles for impairment whenever events or changes in
circumstances indicate that the carrying amount may not be recoverable. Goodwill is reviewed for impairment
annually. If the sum of the expected undiscounted cash flows is less than the carrying value of the related asset or
group of assets, a loss is recognized for the difference between the fair value and carrying value of the asset or group
of assets. As of September 30, 2007 the Company has recognized no such losses.
Advertising Expense
Advertising costs included in selling and marketing, are expensed when the advertising first takes place.
Advertising expense was $244, $114 and $195 thousand for years 2007, 2006, and 2005, respectively.
Research and Development Costs
Research and development costs are expensed in the period incurred.
Income Taxes
Deferred income taxes are provided for temporary differences between financial reporting and income tax basis of
assets and liabilities, and are measured using currently enacted tax rates and laws. Deferred income taxes also arise
from the future benefits of net operating loss carryforwards. A valuation allowance equal to 100% of the net
deferred tax assets has been recognized due to uncertainty regarding the future realization of these assets.
Fair Value of Financial Instruments
The Company's financial instruments consist primarily of cash and cash equivalents, accounts receivable, accounts
payable and debt instruments. The book values of cash and cash equivalents, accounts receivable, debt and accounts
payable are considered to be representative of their respective fair values. The carrying value of capital lease
obligations, including the current portion, approximates fair market value as the fixed rate approximates the current
market rate of interest available to the Company.
Stock-Based Compensation
Effective October 1, 2005, the Company adopted the provisions of SFAS No. 123R, Share-Based Payment – an
Amendment of FASB Statement Nos. 123 and 95 (SFAS 123R) for its stock option plans. The Company previously
accounted for these plans under the recognition and measurement principles of Accounting Principles Board
Opinion No. 25, Accounting for Stock Issued to Employees (APB 25) and related interpretations and disclosure
requirements established by SFAS No. 123, Accounting for Stock-Based Compensation (SFAS 123), as amended by
SFAS No. 148, Accounting for Stock-Based Compensation – Transition and Disclosure.
46
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The Company adopted SFAS 123R using the modified prospective method. Under this transition method,
compensation cost recognized for the years ended September 30, 2007 and 2006 include the cost for all stock
options granted prior to, but not yet vested as of October 1, 2005. This cost was based on the grant-date fair value
estimated in accordance with the original provisions of SFAS 123. The cost for all share-based awards granted
subsequent to September 30, 2005, represents the grant-date fair value that was estimated in accordance with the
provisions of SFAS 123R. Results for prior periods have not been restated. Compensation cost for options will be
recognized in earnings, net of estimated forfeitures, on a straight-line basis over the requisite service period. Stock-
based compensation expense in the table below does not reflect any income tax effect, which is consistent with the
Company’s treatment of net operating loss carry forwards and offsetting valuation allowance.
Upon the adoption of SFAS 123R, the Company changed its option valuation model from the Black-Scholes model
to a lattice valuation model for all stock options granted subsequent to September 30, 2005. The lattice valuation
model is a more flexible analysis to value options because of its ability to incorporate inputs that change over time,
such as actual exercise behavior of option holders. The Company uses historical data to estimate the option exercise
and employee departure behavior in the lattice valuation model. Expected volatility is based on historical volatility
of the Company’s stock. The Company uses historical data to estimate option exercise and employee termination
within the valuation model. The Company considers all employees to have similar exercise behavior and therefore
has not identified separate homogenous groups for valuation. The expected term of options granted is derived from
the output of the option pricing model and represents the period of time that options granted are expected to be
outstanding. The risk-free rate for periods within the contractual term of the options is based on the U.S. Treasury
yields in effect at the time of grant.
The fair value of each option grant is estimated using the assumptions in the following table:
Method
Expected life (years)
Risk-free interest rate
Expected volatility
Expected dividend yield
2007
Years Ended September 30,
2006
2005
Lattice
5.7 - 5.8 years
4.5% - 4.8%
62.5% - 65.4%
0%
Lattice
4.9 - 5.5 years
4.5% - 5.0%
69.4% - 71.1%
0%
Black-Scholes
3 years
3.1% - 4.2%
73.9%-97.9%
0%
The following table illustrates the effect on net loss and net loss per share as if the Company had applied the fair-
value recognition provisions of SFAS 123 to all stock option plans for the year ended September 30, 2005 presented
for purposes of this pro forma disclosure.
(in thousands)
Net loss as reported
Less stock-based compensation using fair value method
Pro forma net loss
Loss per share
Net loss as reported – basic and diluted
Pro forma net loss – basic and diluted
Year Ended
September 30, 2005
$ (4,169)
(522)
$ (4,691)
$ (0.14)
$ (0.15)
47
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Per Share Computation
Basic and diluted net loss per share information for all periods is presented under the requirements of SFAS No.
128, Earnings per Share. Basic earnings per share has been computed using the weighted-average number of shares
of common stock outstanding during the period, less shares that may be repurchased, and excludes any dilutive
effects of options and warrants. If the Company had reported net income during the periods presented below,
diluted net income per share would have been computed using common equivalent shares related to outstanding
options and warrants to purchase common stock. The numerator for the calculation of basic and diluted earnings per
share is net income (loss). The following table sets forth the computation of basic and diluted weighted average
shares used in the earnings per share calculations:
Years ended September 30,
2007
2006
2005
Denominator for basic earnings per share
- weighted average common shares
34,688,039
32,015,310
30,363,000
Effect of dilutive options and warrants (treasury method)
(cid:326)
(cid:326)
(cid:326)
Denominator for diluted earnings per share
- adjusted weighted average common shares
34,688,039
32,015,310
30,363,000
Securities outstanding during each year, but not included in the
computation of diluted earnings per share because they are antidilutive:
5,271,000
Options and warrants
5,264,000
5,816,000
Recent Accounting Pronouncements
In June 2006, the FASB issued FIN No. 48, “Accounting for Uncertainty in Income Taxes”, which clarifies the
accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with
SFAS No. 109, Accounting for Income Taxes. This interpretation prescribes a recognition threshold and
measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to
be taken in a tax return. This interpretation also provides guidance on derecognition, classification, interest and
penalties, accounting in interim periods, disclosure and transition. FIN No. 48 is effective for fiscal years beginning
after December 15, 2006. The adoption of FIN No. 48 is not expected to have a significant effect on the Company’s
consolidated financial position or results of operations.
In May 2005, FASB issued SFAS No. 154, Accounting Changes and Error Corrections (SFAS 154). SFAS 154
replaces APB Opinion No. 20 and SFAS No. 3, Reporting Accounting Changes in Interim Financial Statements, and
applies to all voluntary changes in accounting principle, and changes the requirements for accounting for and
reporting of a change in accounting principle. APB 20 previously required that most voluntary changes in
accounting principle be recognized by including in net income of the period of change the cumulative effect of
changing to the new accounting principle whereas SFAS 154 requires retrospective application to prior periods’
financial statements of a voluntary change in accounting principle unless it is impracticable. SFAS 154 enhances the
consistency of financial information between periods. SFAS 154 was effective in fiscal years beginning after
December 15, 2005. The adoption of SFAS 154 did not have a material impact on its results of operations or
financial position in the current year.
In September 2006, the Securities and Exchange Commission (“SEC”) issued Staff Accounting Bulletin No. 108
(“SAB 108”), “Considering the Effects of Prior Year Misstatements When Quantifying Misstatements in Current
Year Financial Statement.” Due to diversity in practice among registrants, SAB 108 expresses SEC staff views
regarding the process by which misstatements in financial statements are evaluated for purposes of determining
whether financial statement restatement is necessary. SAB 108 is effective for fiscal years ending after
November 15, 2006, and early application is encouraged. We do not believe SAB 108 will have a material impact on
our results of operations or financial position.
48
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
In June 2006, the FASB issued Emerging Issues Task Force (“EITF”) 06-03, How Taxes Collected from Customers
and Remitted to Governmental Authorities Should Be Presented in the Income Statement (That Is, Gross Versus Net
Presentation) (“EITF 06-03”). The consensus reached in EITF 06-03 provides that the presentation of taxes assessed
by a governmental authority that are directly imposed on revenue-producing transactions (e.g. sales, use, value
added and excise taxes) between a seller and a customer on either a gross basis (included in revenue and expense) or
on a net basis (excluded from revenue) is an accounting policy decision that should be disclosed. In addition, for any
such taxes that are reported on a gross basis, the amounts of those taxes should be disclosed in interim and annual
financial statements for each period for which an income statement is presented if those amounts are significant.
EITF 06-03 is effective for interim and annual reporting periods beginning after December 15, 2006, and thus
became effective for the Company during fiscal 2007. As a matter of accounting policy, the Company records all
taxes within the scope of EITF 06-03 on a gross basis but has not disclosed those amounts because they are
insignificant. We do not believe EITF 06-03 will have a material impact on our results of operations or financial
position.
2. Commitments
The Company leases certain equipment under capital lease agreements expiring through April 2010. Such leases are
included in fixed assets with a cost of $211,000 and accumulated depreciation of $85,000 at September 30, 2007.
Minimum lease payments, including principal and interest, are summarized in the table below.
Fiscal Year (in thousands)
2008
2009
2010
Total payments
Less interest
Total
Capital
$ 78
51
23
152
(17)
$ 135
The Company leases certain facilities and equipment under operating lease agreements expiring at various times
through September 30, 2011. Total rent expense related to continuing operations on all operating leases was
approximately $509, $332, and $297 thousand for the years ended September 30, 2007, 2006, and 2005,
respectively. During 2007, the Company entered into an agreement to lease warehouse space from a vendor. In
exchange for the lease space, the Company provided the vendor products and services.
The Company enters into unconditional purchase commitments on a regular basis for the supply of Mediasite
recorders. The Company has an obligation to purchase a remaining $1.3 million over the next fiscal quarter, which
is not recorded on the Company's Balance Sheet. At September 30, 2006, the Company had obligations of $603
thousand.
The Company engages manufacturers to build prototypes or replacement components for its Mediasite recorders
according to proprietary designs. The Company had a commitment of approximately $89 and $164 thousand to a
manufacturer at September 30, 2007 and 2005 respectively. There were no similar obligations under such
commitments as of September 30, 2006.
The Company enters into license agreements that generally provide indemnification against intellectual property
claims for its customers as well as indemnification agreements with certain service providers, landlords and other
parties in the normal course of business. The Company has not incurred any material costs as a result of such
indemnifications and has not accrued any liabilities related to such obligations in the consolidated financial
statements.
49
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The following is a schedule by year of future minimum lease payments under operating leases:
Fiscal Year (in thousands)
2008
2009
2010
2011
Total
3. Credit Arrangements
Operating
$ 514
520
503
501
$ 2,038
On May 2, 2007, the Company and its wholly-owned subsidiary, Sonic Foundry Media Systems, Inc. (collectively,
the “Companies”) entered into a Loan and Security Agreement (the “Loan Agreement”) with Silicon Valley Bank
providing for a credit facility in the form of a $3,000,000 secured revolving line of credit and a $1,000,000 term
loan. The revolving line of credit will accrue interest at a per annum rate equal to the greater of (i) one-quarter of
one percentage point (0.25%) above Silicon Valley Bank’s Prime Rate, or (ii) eight percent (8%). The term loan
accrues interest at a per annum rate equal to the greater of (i) one percent (1%) above Silicon Valley Bank’s Prime
Rate, or (ii) eight and three quarters percent (8.75%). Interest on the revolving line of credit and interest on the term
loan is payable monthly. The revolving line of credit matures on April 30, 2009, at which time all outstanding
borrowings and any unpaid interest thereon must be repaid, and all outstanding letters of credit must be cash
collateralized. Principal on the term loan will be repaid in thirty-six (36) equal monthly installments, and will be
repaid in full on May 1, 2010. At September 30, 2007 a balance of $889,000 was remaining on the term loan with no
outstanding balance on the revolving line of credit.
The annual principal payments are as follows:
Fiscal Year (in thousands)
2008
2009
2010
Total
$ 333
333
223
$ 889
The Loan Agreement contains certain financial covenants, including a covenant requiring the Companies to
maintain certain of their depository, operating and securities accounts with Silicon Valley Bank, maintain a tangible
net worth covenant, and maintain a ratio of quick assets to current liabilities minus deferred revenue. The Loan
Agreement also contains certain other restrictive loan covenants, including covenants limiting the Companies’
ability to dispose of assets, make acquisitions, be acquired, incur indebtedness, grant liens, make investments, pay
dividends, and repurchase stock. The Company was in compliance with all covenants at September 30, 2007.
The Loan Agreement contains events of default that include, among others, non-payment of principal or interest,
inaccuracy of any representation or warranty, violation of covenants, bankruptcy and insolvency events, material
judgments, cross defaults to certain other indebtedness, and material adverse changes. The occurrence of an event of
default could result in the acceleration of the Companies’ obligations under the Loan Agreement.
Pursuant to the Loan Agreement, the Company and its wholly-owned subsidiary pledged as collateral to the Bank
substantially all non-intellectual property business assets, and entered into an Intellectual Property Security
Agreement with respect to intellectual property assets.
50
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
4. Common Stock Warrants
The Company has issued restricted common stock purchase warrants to various consultants and other third parties.
Each warrant represents the right to purchase one share of common stock. All warrants are currently exercisable.
The Company granted 10,500 warrants in fiscal 2007 with a weighted average fair value of $1.67.
Exercise Prices
$ 0.99 to 1.81
2.11 to 2.94
11.23
Warrants Outstanding at
September 30, 2007
424,508
125,500
8,900
558,908
Expiration Date
2008 to 2011
2009 to 2017
2010
5. Stock Options and Employee Stock Purchase Plan
The Company maintains a qualified employee stock option plan under which the Company may grant options to
acquire up to 7.0 million shares of common stock. The Company also maintains a non-qualified plan under which
3.8 million shares of common stock can be issued and a directors' stock option plan under which 900 thousand
shares of common stock may be issued to non-employee directors. Each non-employee director who is re-elected or
who is continuing as a member of the Board of Directors on the annual meeting date and on each subsequent
meeting of stockholders is granted options to purchase 20 thousand shares of common stock.
Each option entitles the holder to purchase one share of common stock at the specified option price. The exercise
price of each option granted under the plans was set at the market price of the Company's common stock at the close
of trading on the respective grant date. Options vest at various intervals and expire at the earlier of termination of
employment, discontinuance of service on the board of directors, ten years from the grant date or at such times as
are set by the Company at the date of grant.
The number of shares available for grant under these plans at September 30 is as follows:
Employee
Stock Option
Plan
Non-
Qualified
Stock Option
Plan
Director Stock
Option Plan
Shares available for grant at September 30, 2004
Options granted
Options forfeited
Shares available for grant at September 30, 2005
Options granted
Options forfeited
Shares available for grant at September 30, 2006
Options granted
Options forfeited
Shares available for grant at September 30, 2007
3,483,312
(893,000)
278,336
2,868,648
(612,000)
260,001
2,516,649
(488,334)
132,001
2,160,316
645,701
(96,000)
53,774
603,475
(99,000)
255,000
759,475
(35,751)
1,768
725,492
400,000
(100,000)
–
300,000
(100,000)
–
200,000
(100,000)
–
100,000
51
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The following table summarizes information with respect to outstanding stock options.
2007
Weighted
Average
Exercise
Price
Options
Years Ended September 30,
2006
Weighted
Average
Exercise
Price
Options
Options
2005
Weighted
Average
Exercise
Price
Outstanding at
beginning of
year
Granted
Exercised
Forfeited
Outstanding at end
4,602,174
624,085
(380,168)
(133,769)
$ 2.17
3.49
1.37
2.40
4,587,764
811,000
(281,589)
(515,001)
$ 2.28
1.51
0.99
2.74
4,125,953
1,089,000
(295,079)
(332,110)
$ 2.34
1.39
1.39
12.96
of year
4,712,322
$ 2.41
4,602,174
$ 2.17
4,587,764
$ 2.28
Exercisable at end
of year
3,639,128
3,477,660
3,581,417
Weighted average
fair value of
options granted
during the year
$ 1.86
$ 0.82
$ 0.97
The options outstanding at September 30, 2007 have been segregated into six ranges for additional disclosure as
follows:
Options Outstanding
Options Exercisable
Exercise
Prices
$ 0.42 to $0.99
1.01 to 1.94
2.00 to 2.90
3.00 to 3.95
4.00 to 6.61
15.50 to 59.88
Options
Outstanding at
September 30,
2007
328,584
3,304,212
396,750
396,500
224,776
61,500
4,712,322
Weighted
Average
Remaining
Contractual
Life
5.3
5.8
5.3
8.8
4.2
2.5
Weighted
Average
Exercise
Price
$ 0.46
1.26
2.36
3.71
4.56
58.80
Options
Exercisable at
September 30,
2007
322,250
2,821,854
236,248
27,000
170,276
61,500
3,639,128
Weighted
Average
Exercise
Price
$ 0.45
1.23
2.33
3.27
4.69
58.80
As of September 30, 2007, there was $558 thousand of total unrecognized compensation cost related to non-vested
share-based compensation, net of $220 thousand of estimated forfeitures. The cost is expected to be recognized over
a weighted-average life of 1.4 years.
52
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
A summary of the status of the company’s non-vested shares as of September 30, 2007 and for the year then ended
is presented below:
Non-vested shares at October 1, 2006
Granted
Vested
Forfeited
Non-vested shares at September 30, 2007
Weighted Average
Grant Date
Fair Value
$ 1.06
1.86
0.97
1.43
$ 1.41
Shares
1,124,514
624,085
(566,410)
(108,995)
1,073,194
Stock-based compensation recorded in the year ended September 30, 2007 of $784 thousand was allocated $504
thousand to selling and marketing expenses, $107 thousand to general and administrative expenses and $173
thousand to product development expenses. Stock-based compensation recorded in the year ended September 30,
2006 of $485 thousand was allocated $296 thousand to selling and marketing expenses, $70 thousand to general and
administrative expenses and $119 thousand to product development expenses. Cash received from option exercises
under all stock option plans for the years ended September 30, 2007 and 2006 was $280 thousand and
$279 thousand, respectively. There were no tax benefits realized for tax deductions from option exercises for the
years ended September 30, 2007 and 2006. The Company currently expects to satisfy share-based awards with
registered shares available to be issued.
6.
Income Taxes
Income tax expense (benefit) consists of the following (in thousands):
Federal income tax
Deferred income tax expense (benefit)
Change in valuation allowance
Income tax expense (benefit)
Years Ended September 30,
2006
2007
2005
$ (cid:326)
$ (cid:326)
$ (cid:326)
(2,585)
2,585
(1,522)
1,522
(1,515)
1,515
$ (cid:326)
$ (cid:326)
$ (cid:326)
The reconciliation of income tax expense (benefit) computed at the U.S. federal statutory rate to income tax expense
(benefit) is as follows (in thousands):
Years Ended September 30,
2006
2007
2005
Income tax expense (benefit) at U.S. statutory rate of 34%
State income tax expense (benefit)
Permanent differences, net
Adjustment of temporary differences to income tax returns
Change in valuation allowance
Income tax benefit
$ (2,166)
(331)
(59)
(29)
2,585
$ (cid:326)
$ (1,184)
(174)
(70)
(94)
1,522
$ (cid:326)
$ (1,417)
(208)
(34)
144
1,515
$ (cid:326)
53
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
The significant components of the deferred tax accounts recognized for financial reporting purposes are as follows
(in thousands):
Deferred tax assets:
Net operating loss and other carryforwards
Common stock warrants
Allowance for doubtful accounts
Other
Total deferred tax assets
Deferred tax liabilities:
Amortization of goodwill, other intangible assets and capitalized software
development costs
Net deferred tax liabilities
Valuation allowance
Net deferred tax assets
September 30,
2007
2006
$ 30,666
1,520
105
19
32,310
$ 28,236
1,214
62
12
29,524
(852)
(852)
(31,458)
$ (cid:326)
(651)
$ (651)
(28,873)
$ (cid:326)
At September 30, 2007, the Company had net operating loss carryforwards of approximately $77 million for both
U.S. Federal and state tax purposes, which expire in varying amounts between 2013 and 2027. Utilization of the
Company’s net operating loss may be subject to substantial annual limitation due to the ownership change
limitations provided by the Internal Revenue Code and similar state provisions. Such an annual limitation could
result in the expiration of the net operating loss carryforwards before utilization. In addition, the Company has
research and development tax credit carryforwards of approximately $561 thousand, which expire in varying
amounts beginning 2011. The Company’s net deferred tax asset has been offset by a valuation allowance of the
same amount. The valuation allowance has been recorded due to the uncertainty of realization of the deferred tax
asset.
7. Savings Plan
The Company's defined contribution 401(k) savings plan covers substantially all employees meeting certain
minimum eligibility requirements. Participating employees can elect to defer a portion of their compensation and
contribute it to the plan on a pretax basis. The Company may also match certain amounts and/or provide additional
discretionary contributions, as defined. The Company made discretionary contributions of $260, $168 and $139
thousand during the years ended September 30, 2007, 2006 and 2005, respectively.
8. Related-Party Transactions
The Company paid fees of $317, $122 and $109 thousand during the years ended September 30, 2007, 2006 and
2005, respectively, to a law firm whose partner is a director and stockholder of the Company. The Company had
accrued liabilities for unbilled services of $86, $130 and $108 thousand at September 30, 2007, 2006 and 2005,
respectively, to the same law firm.
The Company recorded Mediasite product and customer support revenue related to $583, $602 and $663 thousand
of billings during the years ended September 30, 2007, 2006 and 2005 to Mediasite KK, a Japanese reseller in which
the Company has an equity interest. Mediasite KK owed the Company $132, $173 and $187 thousand on such
billings at September 30, 2007, 2006 and 2005, respectively.
The Company entered into two transactions with an entity in which a member of the Company’s Board of Directors
is a significant shareholder. The transactions included billings of $236 thousand for the Company’s products and
services in exchange for advertising services. The Company recognized $137 thousand of revenue during the year
ended September 30, 2007 and deferred $99 thousand of revenue at September 30, 2007. No sales were recorded
during the year ended September 30, 2006.
54
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
During the years ended September 30, 2007, 2006 and 2005, the Company had a loan outstanding to an executive
totaling $26. The loan is collateralized by company stock.
9. Goodwill and Other Intangible Assets
The Company accounts for goodwill and other intangible assets in accordance with SFAS No. 142 Goodwill and
Other Intangible Assets. SFAS No. 142 requires that goodwill and intangible assets that have indefinite useful lives
not be amortized but, instead, tested at least annually for impairment. We assess the impairment of goodwill and
capitalized software development costs on an annual basis or whenever events or changes in circumstances indicate that
the fair value of these assets is less than the carrying value. Factors we consider important which could trigger an
impairment review include the following:
(cid:131)
(cid:131)
(cid:131)
(cid:131)
poor economic performance relative to historical or projected future operating results;
significant negative industry, economic or company specific trends;
changes in the manner of our use of the assets or the plans for our business; and
loss of key personnel
If we determine that the fair value of goodwill is less than its carrying value, based upon the annual test or the existence
of one or more of the above indicators of impairment, we would then measure impairment based on a comparison of the
implied fair value of goodwill with the carrying amount of goodwill. To the extent the carrying amount of goodwill is
greater than the implied fair value of goodwill, we would record an impairment charge for the difference.
The Company tested goodwill recognized in connection with the acquisition of Mediasite at July 1, 2007 and
determined it was not impaired. Subsequent impairment charges for Mediasite or other acquisitions, if any, will be
reflected as an operating expense in the statement of operations.
The following tables present details of the Company’s total intangible assets at September 30, 2007 and 2006:
(in thousands)
Amortizable:
License agreement
Loan origination fees
Trade name
Capitalized software
Life
(years)
Gross
Accumulated
Amortization at
September 30,
2007
Balance at
September 30,
2007
5
3
5
5
$ 120
40
130
1,400
1,690
$ 120
6
130
1,400
1,656
-
34
-
-
34
Non-amortizable goodwill
Total
7,576
$ 9,266
-
$ 1,656
7,576
$ 7,610
55
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Life
(years)
Gross
Accumulated
Amortization at
September 30,
2006
Balance at
September 30,
2006
5
5
5
$ 120
130
1,400
1,650
$ 120
130
1,348
1,598
7,576
$ 9,226
-
$ 1,598
-
-
52
52
7,576
$ 7,628
(in thousands)
Amortizable:
License agreement
Trade name
Capitalized software
Non-amortizable goodwill
Total
10. Segment Information
The Company has determined that it operates in only one segment in accordance with SFAS No. 131, Disclosures
about Segments of an Enterprise and Related Information (SFAS 131) as it does not disaggregate profit and loss
information on a segment basis for internal management reporting purposes to its chief operating decision maker.
The Company’s long-lived assets maintained outside the United States are insignificant.
The following summarizes revenue by geographic region (in thousands):
United States
Europe
Asia
Other
Total
11. Customer Concentration
Years Ended September 30,
2006
2005
2007
$ 14,400
1,062
674
601
$ 16,737
$ 10,481
911
640
532
$ 12,564
$ 6,881
462
663
336
$ 8,342
In the fiscal year ended September 30, 2007, one distributor represented 46% of total billings, with no other
customer representing more than 10% in either fiscal 2007 or 2006.
56
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
12. Quarterly Financial Data (unaudited)
The following table sets forth selected quarterly financial and stock price information for the years ended September
30, 2007 and 2006. The operating results are not necessarily indicative of results for any future period.
(in thousands except
per share data)
Revenue
Gross margin
Loss from
operations
Net loss
Basic and diluted net
loss per share
Quarterly Financial Data
Q4-’07
Q3-’07 Q2-’07 Q1-’07 Q4-’06 Q3-’06
Q2-’06
Q1-’06
4,741
3,498
$ 4,702
3,476
$ 3,821
2,930
$ 3,473
2,700
$ 4,092
3,110
$ 3,647
2,835
$ 2,953
2,092
$ 1,872
1,312
(1,479)
(1,439)
(1,667)
(1,590)
(2,023)
(1,912)
(1,449)
(1,429)
(353)
(341)
(603)
(583)
(968)
(947)
(1,636)
(1,612)
$ (0.04) $ (0.04) $ (0.05)
$ (0.04) $ (0.01) $ (0.02)
$ (0.03)
$ (0.05)
ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE
Not applicable.
ITEM 9A.
CONTROLS AND PROCEDURES
Disclosure Controls and Procedures
Based on evaluations as of the end of the period covered by this report, our principal executive officer and principal
financial officer, with the participation of our management team, have concluded that our disclosure controls and
procedures (as defined in Rules 13a-15(e), and 15d-15(e) under the Securities Exchange Act) were effective.
Limitations on the effectiveness of Controls and Permitted Omission from Management’s Assessment
Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. All internal control systems, no matter how well designed, have inherent
limitations, including the possibility of human error and the circumvention or overriding of controls. Accordingly,
even effective internal controls can only provide reasonable assurance with respect to financial statement
preparation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls
may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.
Management’s Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting,
as such term is defined in Exchange Act Rules 13a-15(f).
Under the supervision and with the participation of our management, including our principal executive officer and
principal financial officer, we conducted an evaluation of the effectiveness of our internal control over financial
reporting based on the framework in Internal Control-Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission.
57
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
Based on this evaluation, our management believes that, as of September 30, 2007, our internal control over
financial reporting was effective based on those criteria. Our management’s assessment of the effectiveness of our
internal control over financial reporting as of September 30, 2007 has been audited by Grant Thornton LLP, an
independent registered public accounting firm, as stated in their report which is included herein.
Changes in Internal Control Over Financial Reporting
During the period covered by this report, we have not made any change to our internal control over financial
reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial
reporting.
ITEM 9B.
OTHER INFORMATION
None.
PART III
ITEM 10.
DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE
The information required by Item 10 of Form 10-K with respect to directors and executive officers is incorporated
herein by reference to the information contained in the section entitled “Proposal One: Election of Directors” and
“Executive Officers of Sonic”, respectively, in the Company’s definitive Proxy Statement to be filed with the
Securities and Exchange Commission in connection with the solicitation of proxies for the Company’s 2007 Annual
Meeting of Stockholders, which will be filed no later than January 28, 2008 (the “Proxy Statement”).
Item 405 of Regulation S-K calls for disclosure of any known late filings or failure by an insider to file a report
required by Section 16(a) of the Securities Act. This information is contained in the Section entitled “Section 16(a)
Beneficial Ownership Reporting Compliance” in the Proxy Statement and is incorporated herein by reference.
Item 401 of Regulation S-K calls for disclosure of whether or not the Company has a financial expert serving on the
audit committee of its Board of Directors, and if so who that individual is. This information is contained in the
Section entitled “Meetings and Committees of Directors” in the Proxy Statement and is incorporated herein by
reference.
Item 407 of Regulation S-K calls for disclosure of whether or not the Company has an audit committee and a
financial expert serving on the audit committee of the Board of Directors, and if so, who that individual is. Item 407
also requires disclosure regarding the Company’s nominating committee and the director nomination process. This
information is contained in the section entitled “Meetings and Committees of Directors” in the Proxy Statement and
is incorporated herein by reference.
Sonic Foundry has adopted a code of ethics that applies to all officers and employees, including Sonic Foundry’s
principal executive officer, its principal financial officer, and persons performing similar functions. This code of
ethics is available, without charge, to any investor who requests it. Request should be addressed in writing to Mr.
Kenneth A. Minor, Corporate Secretary, 222 West Washington Avenue, Suite 775, Madison, Wisconsin 53703.
ITEM 11.
EXECUTIVE COMPENSATION
The information required by Item 11 of Form 10-K is incorporated herein by reference to the information contained
in the sections entitled “Directors Compensation”, “Executive Compensation and Related Information” and
“Compensation Committee Interlocks and Insider Participation” in the Proxy Statement.
58
Sonic Foundry, Inc.
Annual Report on Form 10-K
For the Year Ended September 30, 2007
ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS
The information required by Item 12 of Form 10-K is incorporated herein by reference to the information contained
in the sections entitled “Security Ownership of Certain Beneficial Owners and Management” in the Proxy
Statement. Information related to equity compensation plan is set forth in Item 5 herein.
ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS , AND DIRECTOR
INDEPENDENCE
The information required by Item 13 of Form 10-K is incorporated herein by reference to the information contained
in the section entitled “Certain Transactions” and “Meetings and Committees of Directors” in the Proxy Statement.
ITEM 14.
PRINCIPAL ACCOUNTING FEES AND SERVICES
The information required by Item 14 of Form 10-K is incorporated herein by reference to the information contained
in the section entitled “Ratification of Appointment of Independent Auditors – Fiscal 2006 and 2007 Audit Fee
Summary” in the Proxy Statement.
59