Quarterlytics / Healthcare / Medical - Care Facilities / Sonida Senior Living, Inc.

Sonida Senior Living, Inc.

snda · NYSE Healthcare
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Sector Healthcare
Industry Medical - Care Facilities
Employees 3415
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FY2004 Annual Report · Sonida Senior Living, Inc.
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C A P I T A L   S E N I O R   L I V I N G   C O R P O R A T I O N    

2 0 0 4   A N N U A L   R E P O R T  

What’s up
at Capital Senior Living

Corporation?

F I N A N C I A L   B E N C H M A R K S

Our total revenues and 
operating income rose in 2004. 

Total Revenue
(in millions)

100

$93.3

80

60

40

20

0

$66.3

2003

2004

Operating Income
(in millions)

8

7

6

5

4

3

2

1

0

$6.7

$5.8

2003

2004

1.

What’s up:

K E Y   O P E R A T I O N A L   I N D I C A T O R S

2.

Our number of communities, 
resident capacity, occupancy levels 
and average rents rose in 2004.

Annual Change in Rent:
Stabilized Communities

5%

4%

3%

2%

1%

0

5%

5%

4%

CSU

IL

AL

I N D U S T R Y

Capital Senior Living  
Communities

N U M B E R   O F  
C O M M U N I T I E S

54

42

R E S I D E N T    
R E S I D E N T    
C A PA C I T Y
C A PA C I T Y

20,000
20,000

15,000
15,000

60

50

40

30    

20

10

0

8,668
8,668

10,000
10,000

6,854
6,854

Source: Company data and from  
The State of  Seniors Housing 2003  
by the American Seniors  
Housing Association (ASHA)

2003

2004

Wholly Owned
JV Ownership/Managed
Management Only

5,000
5,000

00

Occupancy Rates

P R O P E R T Y  T Y P E

S t a b i l i z e d
S t a b i l i z e d

L e a s e   u p

100%

80%

60%

40%

20%

0

1
0

N
U

J

1
0

P
E
S

1
0

C
E
D

2
0

R
A
M

2
0

N
U

J

2
0

P
E
S

2
0

C
E
D

3
0

R
A
M

3
0

N
U

J

3
0

P
E
S

3
0

C
E
D

4
0

R
A
M

4
0

N
U

J

4
0

T
P
E
S

4
0

C
E
D

1
0

N
U

J

1
0

P
E
S

1
0

C
E
D

2
0

R
A
M

2
0

N
U

J

2
0

P
E
S

2
0

C
E
D

3
0

R
A
M

3
0

N
U

J

3
0

P
E
S

3
0

C
E
D

4
0

R
A
M

4
0

N
U

J

4
0

T
P
E
S

4
0

C
E
D

3.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What’s up:

D E M O G R A P H I C   T R E N D S

Estimated Growth  
in Elderly Population

P O P U L AT I O N   I N   M I L L I O N S

35

30

25

20

15

10

5

0

32.6

27.0

22.3

17.9 18.5 19.6

16.6

4.2

4.9

5.8

6.4

6.7

7.4

8.9

2000 2005 2010 2015 2020 2025 2030

Population Age 75+
Population Age 85+

Source: U.S. Census Bureau

4.

Demand for our services is 
forecast to rise for years to come.

Senior Housing  
Construction

T O TA L   U N I T S   B Y   P R O P E R T Y  T Y P E

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

1997 1998 1999 2000 2001 2002 2003 2004

Source: American Seniors Housing Association  
Seniors Housing Construction Report, 2004

Srs. Apt.
CCRC
AL
IL

Demand for  
Senior Living

E L D E R LY   P O P U L AT I O N  W I T H   I N C O M E   O V E R   $ 1 5 , 0 0 0  

)
s
d
n
a
s
u
o
h
t
n
i
(

s
d
e
B

1400

1200

1000

800

600

400

0
0
0
2

5
0
0
2

0
1
0
2

5
1
0
2

0
2
0
2

5
2
0
2

0
3
0
2

Independent Living
Skilled Nursing
Assisted Living

Source: Price Waterhouse LLP/ 
National Investment Conference

5.

 
 
What’s up:

for 2005 and beyond?

O P P O R T U N I T I E S   F O R   G R O W T H

6.

In a fragmented, consolidating industry, 
Capital Senior Living’s financial strength, national presence 
and industry expertise make us an attractive partner for 
both joint venture acquisition investments and third party 
management contracts, giving us opportunities 
for continued growth in the years ahead.

Revenues Under 
Management
(Q4 2004, annualized, in millions)

200

150

100

50

0

$160

$127

2003

2004

Capital Senior Living 
National Platform

   Wholly Owned (29)
    JV Ownership/Managed (10)
    Management Only (15)

7.

TO  OUR  FELLOW  SHAREHOLDERS:

This  year’s  annual  report  asks,  “What’s  up  at
Capital Senior Living?” The answer is: performance
in key areas throughout the Company.

Capital Senior Living has historically demonstrated
some of the strongest metrics in the industry, and
2004  was  a  year  of  significant  accomplishment 
for  us.  It  was  a  year
that  our  long-term
converged
strategy 
with 
improving
industry  fundamen-
tals.  This  strategy
positioned  us  well  to
take advantage of both
industry  trends  and
opportunity  during
the  year.  Focused
management and hard
work  have  resulted 
in  higher  occupancy
r a t e s ,   i m p r o v e d  
revenues,  enhanced
operating  income  and  strong  margins  while 
important 
we  were  completing 
corporate initiatives: 

J A M E S A . S T R O U D    

several 

Chairman of the Company 

L AW R E N C E A . C O H E N    

Chief Executive Officer

• We began the year with the successful completion
of  a  $34.5  million  equity  offering,  further
strengthening our financial position and providing
a foundation for future growth opportunities. 

• We retired $21.8 million of debt.

• We completed the acquisition of CGI Management,
Inc., adding  14  senior  living  communities  to  our 
portfolio of managed properties and increasing our
capacity by 1,800 residents. We formed a new joint 
venture with Prudential Real Estate Investors which
acquired four other communities with approximately

8.

700  residents.  We  retained  long-term  operating
contracts for each of these communities.

• We reorganized our national platform for more
efficient  regional  management,  allowing  us  to 
leverage our infrastructure for future growth.

• We  took  other  actions,  such  as  completing  the
acquisition  of  the  remaining  Triad  Entities,  to
enjoy the economic benefit of ownership, simplify
our balance sheet and provide greater transparency
for our shareholders.

• We finished the year by refinancing approximately
half of our total debt, consolidating the loans with
one  lender  while  increasing  available  cash  and
eliminating numerous loan covenants.

In  all,  2004  was  one  of  significant  accomplish-
ment that elevated our market presence, improved
our  performance,  and  better  positioned  us  to 
capitalize on the opportunities we see before us.

Industry Dynamics

It is well documented that the U.S. population is
aging, and the average person now lives longer than
ever before. Today, the large baby-boomer genera-
tion is middle-aged and their parents are in their
senior years. During the late 1990s, construction
of  senior  housing  surged  to  meet  this  anticipated
demand,  creating  a  highly  competitive  industry
environment. 

Starting  in  2000,  capital  constraints  and  other
economic factors tempered new construction and,
since then, supply and demand have come back into
equilibrium.  Factors  including  ongoing  industry
consolidation,  evidenced  by  several  operators  exiting
the  senior  housing  market,  have  contributed  to 
significant  changes  in  our  industry.  As  a  result,
both individual properties and entire portfolios are
in  need  of  new  ownership,  new  management,  or
both. This creates a substantial near and long-term
opportunity for Capital Senior Living.

Strategies for Operations and Growth

Our  successes  are  based  on  key  operational  and
growth strategies. Rather than being constrictive,
these strategies are adaptable to changing industry
conditions  and  provide  the  foundation  for 
opportunistic growth.

Provide quality, well-managed senior 
living facilities at affordable prices in 
demographically attractive areas. 

At  the  end  of  2004,  we  owned  or  managed  54 
properties in 20 states, with the capacity to provide
living  facilities  and  amenities  to  approximately
8,700  residents.  The  properties  are  dispersed  in
geographic  regions  with  high  population  densities
that  create  viable  markets  for  our  properties  and
allow our residents to be close to their families. This
distribution is supported by our regional manage-
ment  infrastructure.  Our  properties,  whose 
executive  directors  average  13  years  of  industry
experience,  had  an  average  monthly  rent  of 
approximately $2,100 at the end of 2004.

Achieve internal growth through 
lease-up of existing properties 
and new services. 

We  completed  2004  with  44  stabilized  com-
munities,  9  in  lease-up,  and  one  more  in 
renovation/releasing status. The 10 communities
in  lease-up  and  renovation  status  will  provide
incremental  growth  opportunities  as  we  move
them toward a stabilized status.

Improve occupancy and operating 
margins of stabilized communities.

Efficient  operations  are  a  hallmark  of  effective 
management teams, and our goal is to attain high
industry  metrics  while  providing  quality  facilities
and amenities for our residents. It is an ongoing 

focus and the results demonstrate the success of our
efforts.  Our  stabilized  communities  achieved  90
percent  occupancy,  which  exceeds  the  industry 
averages  of  89.5  percent  and  87.5  percent  for 
independent living and assisted living, respectively.
Stabilized  operating  margins  (before  property
taxes,  insurance,  and  management  fees)  were  45
percent  compared  to  industry  averages  of  43.2
percent  for  independent  living  and  39.1  percent
for assisted living. Our annual resident satisfaction
survey underscores the reasons for strong demand
for our properties that make these results possible.
In  2004,  we  achieved  a  95  percent  satisfaction 
rating from our residents. In fact, one of the best
referral sources we have is current residents.

Participate in acquisitions 
or co-investments.

Current  industry  dynamics  make  acquisition  an
attractive avenue for growth, either directly or with
a  financial  partner.  With  our  national  platform
and  strengthened  balance  sheet,  we  are  able  to
evaluate  and  participate  in  opportunistic, strategic
acquisitions.  In  August  2004,  we  completed  the
acquisition  of  CGI  Management,  Inc.,  adding  14
managed properties to our portfolio and providing
options to purchase seven of the properties in the
future  at  a  fixed  price.  In  November  2004,  we
acquired  an  equity  interest  with  management 
contracts  in  four  senior  living  communities
through  a  joint  venture  with  Prudential  Real
Estate  Investors.  In  total,  we  have  acquired  10 
senior  housing  communities  through  ventures
with Blackstone and Prudential, adding capacity of
1,900  residents  and  providing  ongoing  revenue
through  long-term  management  contracts. 
We will continue to pursue similar opportunities
that fit well with our management/resident profile
and our long-term strategy.

9.

• Approximately 95 percent of our revenue is from
private-pay sources, allowing us to avoid significant
exposure to government reimbursement issues.

• We are well capitalized with a strong balance sheet.

• We have a national platform that we can leverage
to accommodate future growth. 

• Our  senior  management  has  150  years  of 
combined  industry  expertise,  bringing  decades 
of successful experience to our operations.

• We  have  a  long-term  operating  and  growth 
strategy  that  has  delivered  results  through 
industry cycles.

In  summary,  2004  was  one  of  considerable 
significance  for  the  Company.  It  delivered 
strong  results  for  the  year  and  provided  a 
foundation  for  future  growth  and  opportunity. 
We thank you for your ongoing support.

Sincerely,

JAMES A. STROUD

Chairman of the Board   

LAWRENCE A. COHEN
Chief Executive Officer

Manage acquired and 
other communities.

One  of  our  Company’s  greatest  strengths  is  our
industry  experience  and  management  expertise. 
This provides us the opportunity for high margin
revenue  growth  through  managing  acquired 
properties  or  to  directly  provide  management 
services for other entities.

Selectively develop communities 
for third parties.

Our expertise in developing communities provid-
ing  quality  facilities  that  meet  the  unique  needs  of
the senior population is well established. As supply 
and  demand  dynamics  evolve  in  our  industry,  we 
see the opportunity to assist other entities, such as 
real  estate  or  financial  investors,  in  selectively
developing  new  senior 
living  communities. 
We  anticipate  these  development  activities  would
incorporate long-term management contracts of the
new properties.

The Capital Advantage

Capital Senior Living has a number of important 
factors  that  differentiate  us  from  others  in  the
industry.

• Our  significant  blended  portfolio  of  54 
wholly-owned properties, joint-venture/managed 
properties, and managed-only properties, provides
both equity ownership and long-term revenue.

• Our  residents  are  classified  as  85  percent 
independent  living  –  the  segment  of  highest
demand in the senior living industry. The other 
15 percent are primarily assisted living. Our assisted
living facilities permit residents to receive higher
levels  of  care  without  being  relocated,  allowing
them to stay with us for longer periods.

10.

Company Management

Board of Directors

LAWRENCE A. COHEN

Chief Executive Officer

JAMES A. STROUD

JAMES A. STROUD

Chairman of the Board, Capital Senior Living Corporation

Dallas, Texas

Chairman of the Company and Secretary

LAWRENCE A. COHEN

KEITH N. JOHANNESSEN

President and Chief Operating Officer

RALPH A. BEATTIE

Executive Vice President and Chief Financial Officer

ROB L. GOODPASTER

Vice President, National Marketing

DAVID W. BEATHARD

Vice President, Operations

GLEN H. CAMPBELL

Vice President, Development

DAVID R. BRICKMAN

Vice President and General Counsel

GLORIA M. HOLLAND

Vice President, Finance

JERRY D. LEE

Corporate Controller

ROBERT F. HOLLISTER

Property Controller

Vice Chairman of the Board, Capital Senior Living Corporation

New York, New York

KEITH N. JOHANNESSEN

Capital Senior Living Corporation

Dallas, Texas

CRAIG F. HARTBERG 1,2,3
Retired First Vice President, Bank One, Texas, N.A.

Dallas, Texas

JILL M. KRUEGER2
President and CEO, Health Resources Alliance, Inc. 

Oakbrook, Illinois

JAMES A. MOORE 1,2,3
President, Moore Diversified Services, Inc.

Fort Worth, Texas

VICTOR W. NEE, PH.D. 1,3
Professor Emeritus, Department of Aerospace and Mechanical
Engineering, University of Notre Dame 

Scottsdale, Arizona

1 Member of the Board’s Compensation Committee
2 Member of the Board’s Audit Committee
3 Member of the Board’s Nominating Committee

11.

Corporate Information

Regional Information

CORPORATE HEADQUARTERS

EASTERN REGIONAL OFFICE

14160 Dallas Parkway, Suite 300

186 Old Stagecoach Road

Dallas, Texas 75254

(972) 770-5600

(972) 770-5666 fax

main@capitalsenior.com

NEW YORK OFFICE

300 Park Avenue, Suite 1700

New York, New York 10022

(212) 551-1770

(212) 551-1774 fax

CORPORATE WEB SITE

www.capitalsenior.com

Shareholder Information

Ridgefield, Connecticut 06877

(203) 894-9406

(203) 894-9407 fax

MIDWESTERN REGIONAL OFFICE

3060 Valley Farms Road

Indianapolis, Indiana 46214

(317) 280-9404

(317) 280-9405 fax

WESTERN REGIONAL OFFICE

5757 Cypress Avenue

Carmichael, California 95608

(916) 480-0634

(916) 486-4375 fax

STOCK EXCHANGE LISTING

SOUTHWESTERN REGIONAL

Capital Senior Living Corporation

OFFICE

Common Stock is listed on the New York Stock

14160 Dallas Parkway, Suite 300

Exchange and trades under the symbol CSU.

TRANSFER AGENT AND

REGISTRAR

Mellon Investor Services LLC 

85 Challenger Road

Ridgefield Park, New Jersey 07660

(800) 635-9270

www.melloninvestor.com

AUDITORS

Ernst & Young LLP

2121 San Jacinto, Suite 1500

Dallas, Texas 75201

(214) 969-8000

12.

Dallas, Texas 75254

(972) 770-5600

(972) 770-5666 fax

TEXAS REGIONAL OFFICE

2222 Walter Smith Road

Azle, Texas 76020

(817) 237-2496

(817) 237-3496 fax

Form 10-K

A copy of Capital Senior Living Corporation’s

2004 annual report to the SEC on Form

10-K is included herein and is available 

without charge upon written request to

the Investor Relations Department at 

corporate headquarters. It can also be

found on the Company’s web site, 

www.capitalsenior.com.

Annual Shareholders Meeting 

May 10, 2005 at 10 a.m. Central Time

Bent Tree Country Club

5201 Westgrove

Dallas, Texas 75248

(972) 931-3310

10-K

C a p i t a l   S e n i o r   L i v i n g   C o r p o r a t i o n

14160 Dallas Parkway, Suite 300

Dallas, Texas 75254

(972) 770-5600 fax (972) 770-5666

www.capitalsenior.com