STAR BUCKS CORPORATION
Fiscal 2013 Annual Report
258490_Starbuck_CVR_R4.indd 1
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Market Information
Starbucks common stock is traded on the NASDAQ
Global Select Market (“NASDAQ”), under the symbol
SBUX. The following table shows the quarterly high and
low sale prices per share of Starbucks common stock
for each quarter during the last two fiscal years and the
quarterly cash dividend declared per share of its
common stock during the periods indicated:
September 29, 2013 High
Cash Dividends
Declared
Low
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
$77.84
67.48
58.97
54.90
$65.82
56.65
52.39
44.27
$0.26
0.21
0.21
0.21
September 30, 2012 High
Cash Dividends
Declared
Low
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
$54.28
62.00
56.55
46.50
$43.04
51.03
45.28
35.12
$0.21
0.17
0.17
0.17
The company’s U.S. Securities and Exchange
Commission filings may be obtained without charge
by accessing the Investor Relations section of the
company’s website at http://investor.starbucks.com,
at http://sec.gov, or by making a request to Investor
Relations through the address, phone number or
website listed below.
Starbucks Coffee Company
Investor Relations, Mailstop: EX4
2401 Utah Avenue South
Seattle, WA 98134
Phone: (206) 318-7118
investorrelations@starbucks.com
http://investor.starbucks.com
Independent Auditors
Deloitte & Touche LLP
Transfer Agent
Computershare
PO Box 43078
Providence, RI 02940-3078
Phone: (888) 835-2866
https://www-us.computershare.com/investor
Annual Meeting of Shareholders
March 19, 2014, 10:00 a.m. PDT
Marion Oliver McCaw Hall
Seattle, Washington
Live webcast at: http://investor.starbucks.com
Global Responsibility
Starbucks is committed to being a deeply responsible
company in the communities where it does business
around the world. The programs and goals that
address these commitments are integral to the
company’s overall business strategy and can be
reviewed in the annual Global Responsibility report.
Please see Starbucks fiscal 2013 Global Responsibility
Report, available online this spring at http://www.
starbucks.com/responsibility/global-report.
Board of Directors
and Senior Leadership Team
Board of Directors
Howard Schultz
Starbucks Corporation, chairman, president and chief executive officer
William W. Bradley
Allen & Company LLC, managing director
Robert M. Gates
Former United States Secretary of Defense
Mellody Hobson
Ariel Investments, LLC, president
Kevin R. Johnson
Juniper Networks, Inc., retired chief executive officer
Olden Lee
PepsiCo, Inc., retired executive
Joshua Cooper Ramo
Kissinger Associates, Inc., vice chairman
James G. Shennan, Jr.
Trinity Ventures, general partner emeritus
Clara Shih
Hearsay Social, Inc., chief executive officer
Javier G. Teruel
Colgate-Palmolive Company, retired vice chairman
Myron E. Ullman, III
JC Penney Company, Inc., chief executive officer
Craig E. Weatherup
Pepsi-Cola Company, retired chief executive officer
Senior Leadership Team
Howard Schultz chairman, president and chief executive officer*
Troy Alstead chief financial officer and group president, Global Business Services*
Marissa Andrada senior vice president, Global Partner Resources
Adam Brotman executive vice president, chief digital officer
Clifford Burrows group president, Starbucks Coffee Americas, EMEA and Teavana*
Michael Conway executive vice president, Global Channel Development
John Culver group president, Starbucks Coffee China and Asia Pacific,
Channel Development and Emerging Brands*
Curtis Garner executive vice president, chief information officer
Jeff Hansberry president, Starbucks Coffee China and Asia Pacific*
Lucy Lee Helm executive vice president, general counsel and secretary*
Deverl Maserang executive vice president, Global Supply Chain
Sharon Rothstein executive vice president, global chief marketing officer
Arthur Rubinfeld chief creative officer, president, Global Innovation and
Evolution Fresh Retail
Craig Russell senior vice president, Global Coffee
Matthew Ryan executive vice president, global chief strategy officer
Blair Taylor executive vice president, chief community officer and Global Partner Resources
Vivek Varma executive vice president, Public Affairs
*executive officer
Updated Financial Information
Please visit http://investor.starbucks.com
to find the latest financial information publicly
available for the company.
Keurig, the Cup and Star design, Keurig Brewed, K-Cup,
and the Keurig brewer trade dress are trademarks of
Keurig, Incorporated, used with permission. K-Cup® packs
for use in Keurig® K-Cup® brewing systems.
© 2014 Starbucks Corporation. All rights reserved. SJBQ1140TH-01078 This Annual Report is printed on FSC-certified, recycled paper containing 100% post-consumer
waste, and the Form 10-K is printed on FSC-certified, recycled paper containing 30% post-consumer waste, using Green-e certified renewable energy and processed
chlorine-free. It was printed with soy-based inks, using wind power.
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Dear Shareholders,
I am honored to share with you that Starbucks has once again delivered record performance in fiscal
2013, exceeding expectations on almost all fronts as we continued to drive growth across geographies,
categories, and our multiple channels of distribution. As you review the highlights of our 42nd year, I hope
you will agree that we are achieving our goals in ways in which we can all be extremely proud.
In fiscal 2013, Starbucks consolidated revenues reached a record $14.9 billion, a 12 percent increase over
last year driven by a 7 percent rise in global comparable store sales and the opening of 1,701 net new
stores around the globe. Our non-GAAP operating income* was $2.5 billion, a 23 percent increase, with
record non-GAAP operating margin* of 16.5 percent, an impressive 150 basis points higher than last year.
This strong revenue growth, coupled with excellent margin improvement, led to record non-GAAP
earnings per share* of $2.26, up 26 percent over fiscal 2012. Through dividends and share repurchases,
Starbucks returned a record $1.2 billion of cash to you, our shareholders.
Today, Starbucks is healthier and more diverse than at any time in our history. In addition to the incredibly
hard work of our more than 200,000 partners (employees) who proudly wear the green apron, as well
as our leaders in Seattle and throughout the world, our success would not be possible without our bold,
strategic vision; a dedication to disruptive innovation and operational excellence; and a foundation of
strong values. Together, these tenets are driving our performance.
Our Foundational Values
A distinctive set of values has always shaped how we engage our customers, our partners, and the
communities where we do business. This past year, given the tenuous economic and political environment
we continued to observe in the U.S. and around the world, Starbucks was particularly cognizant of our
responsibility to stay true to our guiding principles, and to lead by example.
The complexity of these times requires, in my view, that businesses complement their main goal of
profitability with actions that can help our society move forward in ways that benefit as many people as
possible. With this in mind, those of us who lead public companies, in particular, have a duty to share our
organizations’ success with our people and reach out to the communities we serve, in addition to creating
shareholder value.
* Fiscal 2013 non-GAAP operating income, non-GAAP operating margin and non-GAAP earnings per share exclude a pretax charge of $2.8 billion resulting from
the conclusion of the arbitration with Kraft Foods Global, Inc. For GAAP results and a reconciliation of GAAP to non-GAAP measures, please see the Fiscal 2013
Financial Highlights on page iv of this 2013 annual report.
i.
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At Starbucks, we are proud that, in 2013, we continued to reward and invest in our full- and part-time
partners by helping them to realize more than $230 million in value from equity awards, and by retaining
industry-leading health care benefits regardless of changes to the U.S. health care laws. Our efforts to serve
communities included a company-wide volunteer effort of more than 600,000 hours to help foster long-term
improvements in neighborhoods around the world. And in November 2013, we made the strategic business
decision to commit to hiring 10,000 veterans and military spouses over the next five years, a talent base with
demonstrated leadership, discipline, and operational skills.
Taking these and other steps during 2013 reinforced once again that we can stand for something more
than just profitability, while also delivering record performance. Indeed, that harmonious achievement is
threaded into the equity of the Starbucks brand, creating a reservoir of trust with our customers, partners,
and communities that is deeper than at any time in our history. In the years to come, we will—indeed we
must—continue to ask ourselves how we can use our scale for good.
A Core of Innovation and Operational Excellence
Our laser focus on disciplined execution and robust innovation was key to the success we experienced
across our business this past year.
Global performance. In fiscal 2013, Starbucks had more than 3 billion customer visits to our more than
19,000 stores in 62 countries. The Americas, our largest segment, produced revenue growth of 11 percent,
led by the strength of the U.S., where comparable store sales have grown 7 percent or higher for 15
consecutive quarters, which is particularly noteworthy given the size of the market. In addition, Canada
exceeded $1 billion in full-year revenues for the first time ever, while our dynamic Latin America business
grew to nearly 700 stores, an 18 percent increase, with sales growth in all 12 markets.
The China and Asia Pacific segment, now comprising 13 countries including India and Vietnam, was once
again our fastest growing region, delivering a healthy 27 percent revenue growth in 2013. We expanded
our loyalty program to additional markets during the year, as well as recently opened our 1,000th stores in
both China and Japan, all of which added to our sales success in this segment. We also are pleased that
our EMEA segment—Europe, the Middle East, and Africa—is once again positively contributing to the
company’s performance as a result of ongoing efforts to transform this business.
Looking ahead, our plans to open 1,500 net new stores, paired with continued financial discipline and
productivity improvements, will fuel momentum in every region.
Innovative concepts. Sustainable growth requires that we preserve the integrity of our core business as we
carefully expand our products and expertise into new channels, brands, and markets. Throughout 2013,
we once again delighted our customers with iconic beverages as well as new menu choices. Pumpkin Spice
Latte celebrated its 10th year, while new creations debuted, including Hazelnut Macchiato, a fantastic
single-origin coffee from Ethiopia, and a wonderful Starbucks Reserve® coffee from Colombia. And in our
Channel Development segment, revenues grew by 10 percent to $1.4 billion as we continued to provide
consumers more opportunities to enjoy their favorite Starbucks® products outside our retail stores.
Beyond our coffee core, the grand opening of Teavana® Fine Teas + Tea Bar, our reimagined Teavana® store
in New York City, with its unique tea bar concept, extended our Teavana retail platform while heralding our
plans to do for the $90 billion global tea industry what we have done for coffee. In juice, we exceeded
our aggressive growth plans for Evolution Fresh™, which is now available in more than 8,000 locations,
while the opening of our state-of-the-art juicery in California will help us further increase our share of the
i i.
258490_Starbuck_NARR_R3.indd 2
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$1.6 billion super-premium juice category, while bringing more manufacturing jobs to the U.S. We also
began exploring the potential of handcrafted carbonated beverages, another exciting concept that
leverages Starbucks® beverage and retail expertise while expanding our refreshment options.
What’s more, delicious new food offerings, led by the rollout of La Boulange™ bakery items in more than
3,500 U.S. company-operated stores today, are receiving strong customer response and lifting sales.
Customer connections. The relationship that we have with our customers has always been core to
our brand. Today, these connections are more powerful than ever because of the combined,
complementary influence of our global retail footprint, our world-class digital and mobile technologies,
and our innovative loyalty programs.
Consider the depth and scope of our reach: In our thousands of stores, our engaging, talented baristas
and beautiful new store designs are enhancing the Starbucks Experience; indeed, our fleet of new stores
is among the best performing in the company’s history. What’s more, nearly 7 million people are active
My Starbucks Rewards™ members in the U.S., with $4 billion loaded onto cards in fiscal 2013 globally, and
one in every three U.S. transactions paid for with a Starbucks Card. What’s more, our customers are using
our mobile payment apps to make, on average, more than 4 million mobile transactions per week in the U.S.
The value that these assets and capabilities bring to our brand, and how that is translating into record
financial performance, cannot be understated. Few if any companies can match the diversity of our
customer touch points. Like a flywheel effect, the momentum from the intersecting nature of this unique
network drives our business every day, giving Starbucks a potent competitive advantage.
Responsible Growth
To realize our ambition of ranking among the world’s most admired brands and enduring companies, we
understand more than ever what it means to grow responsibly—with fiscal discipline grounded in our
guiding principles. Today, I have no doubt that our values are driving our ability to deliver increased value
to our stakeholders, and I want to thank our partners for all they do every day to contribute to our success.
Finally, thank you, our shareholders, for your trust in us as we do our best to exceed expectations and
enter the most exciting period of our existence.
Warm regards,
chairman, president and
chief executive officer
Howard visiting our first international
Community Store in Bangkok, Thailand.
iii.
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Fiscal 2013 Financial Highlights
Net Revenues (in Billions)
$14.9
$13.3
$11.7
$10.7
$9.8
Comparable Store Sales Growth
(Company-Operated Stores Open 13 Months or Longer)
(A)
7%
8%
7%
7%
(6%)
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
Operating Income / (Loss) (in Millions)
Operating Margin
GAAP
Non-GAAP
GAAP
Non-GAAP
$1,997
$1,728
(B)
$1,698
$1,419
(B)
$1,414
(B)
$894
$562
(C)
$2,459
(C)
16.5%
14.8%
(B)
14.5%
15.0%
(B)
13.5%
13.3%
(B)
9.2%
5.7%
($325)
(2.2%)
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
Earnings per Diluted Share
GAAP EPS
Non-GAAP EPS
Operating Cash Flow & Capital Expenditures
(in Millions)
$2,908
(C)
$2.26
Cash from Operations
Capital Expenditures
$1.79
$1.62
(D)
$1.52
$1.24
(B)
$1.23
$1,389
$1,705
$1,612
$1,750
(B)
$0.80
$0.52
$1,151
$856
$0.01
$446
$441
$532
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
(A) 2010 comparable store sales growth was calculated excluding the 53rd week in September 2010.
(B) Non-GAAP measure. Excludes $332 million and $53 million in pretax restructuring and transformation charges in 2009 and 2010, respectively.
Also excludes a benefit from the 53rd week in 2010 of approximately $59 million and a gain on the sale of properties in 2011 of $30 million.
(C) Non-GAAP measure. Excludes a pretax charge of $2,784.1 million resulting from the conclusion of the arbitration with Kraft Foods Global, Inc.
i v.
(D) 2011 excludes $0.10 of gain resulting from the acquisition of the company’s joint venture operations in Switzerland and Austria and the gain on the sale of properties.
258490_Starbuck_NARR_R3.indd 4
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
Form 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the Fiscal Year Ended September 29, 2013
or
For the transition period from to .
Commission File Number: 0-20322
Starbucks Corporation
(Exact Name of Registrant as Specified in its Charter)
Washington
(State of Incorporation)
91-1325671
(IRS Employer ID)
2401 Utah Avenue South, Seattle, Washington 98134
(206) 447-1575
(Address of principal executive offices, zip code, telephone number)
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each Class
Common Stock, $0.001 par value per share
Name of Each Exchange on Which Registered
Nasdaq Global Select Market
Securities Registered Pursuant to Section 12(g) of the Act: None
No
No
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation of S-K (§ 229.405 of this chapter) is not
contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2
of the Exchange Act. (Check one):
No
No
Large accelerated filer
Non-accelerated filer
(Do not check if a smaller reporting company)
Accelerated filer
Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes
The aggregate market value of the voting stock held by non-affiliates of the registrant as of the last business day of the registrant’s
most recently completed second fiscal quarter, based upon the closing sale price of the registrant’s common stock on March 29, 2013
as reported on the NASDAQ Global Select Market was $41 billion. As of November 8, 2013, there were 753.6 million shares of the
registrant’s Common Stock outstanding.
No
Portions of the definitive Proxy Statement for the registrant’s Annual Meeting of Shareholders to be held on March 19, 2014 have
been incorporated by reference into Part III of this Annual Report on Form 10-K.
DOCUMENTS INCORPORATED BY REFERENCE
STARBUCKS CORPORATION
Form 10-K
For the Fiscal Year Ended September 29, 2013
TABLE OF CONTENTS
PART I
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
PART II
Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Report of Independent Registered Public Accounting Firm
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
PART III
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services
PART IV
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
Item 10
Item 11
Item 12
Item 13
Item 14
Exhibits, Financial Statement Schedules
Item 15
SIGNATURES
INDEX TO EXHIBITS
2
10
14
15
15
15
16
18
21
42
43
77
78
78
80
81
81
81
81
81
82
83
85
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K includes “forward-looking” statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as “believes,” “expects,” “anticipates,” “estimates,” “intends,”
“plans,” “seeks” or words of similar meaning, or future or conditional verbs, such as “will,” “should,” “could,” “may,” “aims,”
“intends,” or “projects.” A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances,
and those future events or circumstances may not occur. You should not place undue reliance on forward-looking statements,
which speak only as of the date of this Annual Report on Form 10-K. These forward-looking statements are all based on
currently available operating, financial and competitive information and are subject to various risks and uncertainties. Our
actual future results and trends may differ materially depending on a variety of factors, including, but not limited to, the risks
and uncertainties discussed under “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and
Results of Operations”. Given these risks and uncertainties, you should not rely on forward-looking statements as a prediction
of actual results. Any or all of the forward-looking statements contained in this Annual Report on Form 10-K and any other
public statement made by us, including by our management, may turn out to be incorrect. We are including this cautionary note
to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for
forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
Starbucks Corporation
2013
Form
10-K
1
Item 1. Business
General
PART I
Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 62 countries. Formed in
1985, Starbucks Corporation’s common stock trades on the NASDAQ Global Select Market (“NASDAQ”) under the symbol
“SBUX.” We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a
variety of fresh food items, through company-operated stores. We also sell a variety of coffee and tea products and license our
trademarks through other channels such as licensed stores, grocery and national foodservice accounts. In addition to our
flagship Starbucks brand, our portfolio also includes goods and services offered under these brands: Teavana, Tazo, Seattle’s
Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo.
Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. To achieve
this, we are continuing the disciplined expansion of our global store base. In addition, by leveraging the experience gained
through our traditional store model, we continue to offer consumers new coffee and other products in a variety of forms, across
new categories, and through diverse channels. Starbucks Global Responsibility strategy and commitments related to coffee and
the communities we do business in, as well as our focus on being an employer of choice, are also key complements to our
business strategies.
In this Annual Report on Form 10-K (“10-K” or “Report”) for the fiscal year ended September 29, 2013 (“fiscal 2013”),
Starbucks Corporation (together with its subsidiaries) is referred to as “Starbucks,” the “Company,” “we,” “us” or “our.”
Segment Financial Information
We have four reportable operating segments: 1) Americas, inclusive of the US, Canada, and Latin America; 2) Europe, Middle
East, and Africa ("EMEA"); 3) China / Asia Pacific (“CAP”) and 4) Channel Development. Segment revenues as a percentage
of total net revenues for fiscal year 2013 were as follows: Americas (74%), EMEA (8%), CAP (6%), Channel Development
(9%), and all other segments (3%).
Our Americas, EMEA, and CAP segments include both company-operated and licensed stores. Our Americas segment is our
most mature business and has achieved significant scale. Certain markets within our EMEA and CAP operations are still in the
early stages of development and require a more extensive support organization, relative to their current levels of revenue and
operating income, than our Americas operations. The Americas and EMEA segments also include certain foodservice accounts,
primarily in Canada and the UK. Our Americas segment also includes our La Boulange® retail stores.
Our Channel Development segment includes whole bean and ground coffees, premium Tazo® teas, Starbucks- and Tazo-
branded single serve products, a variety of ready-to-drink beverages, such as Starbucks Refreshers™ beverages, and other
branded products sold worldwide through channels such as grocery stores, warehouse clubs, specialty retailers, convenience
stores, and US foodservice accounts.
Our other, non-reportable, operating segments include the operating results from Teavana, Seattle's Best Coffee, Evolution
Fresh, and our Digital Ventures business. These other operating segments are referred to as All Other Segments.
Effective at the beginning of fiscal 2013, we decentralized certain leadership functions in the areas of retail marketing and
category management, global store development and partner resources to support and align with the respective operating
segment presidents. In conjunction with these moves, certain general and administrative and depreciation and amortization
expenses associated with these functions, which were previously reported as unallocated corporate expenses within "Other," are
now reported within the respective reportable operating segments to align with the regions they support.
Beginning in the second quarter of fiscal 2013, we changed the presentation of our unallocated corporate expenses, which were
previously combined with our non-reportable operating segments in "Other". Unallocated corporate operating expenses pertain
primarily to corporate administrative functions that support the operating segments but are not specifically attributable to or
managed by any segment. These expenses are now presented as a reconciling item between total segment operating results and
consolidated operating results.
Concurrent with the reporting changes noted above, we revised our prior period financial information to reflect comparable
financial information. Historical financial information presented herein reflects these changes. There was no impact on
consolidated net revenues, total operating expenses, operating income, or net earnings as a result of these changes.
Starbucks segment information is included in Note 16 to the consolidated financial statements included in Item 8 of Part II of
this 10-K.
2
Starbucks Corporation
2013
Form
10-K
Revenue Components
We generate nearly all of our revenues through company-operated stores, licensed stores, consumer packaged goods ("CPG")
and foodservice operations.
Company-operated and Licensed Store Summary as of September 29, 2013
As a% of
Total
Americas
Stores
EMEA
As a% of
Total
EMEA
Stores
CAP
As a% of
Total
CAP
Stores
All Other
Segments
Americas
As a% of
Total
All Other
Segments
Stores
As a% of
Total
Stores
Total
Company-operated
stores
Licensed stores
8,078
5,415
60 %
40 %
853
1,116
43 %
57 %
906
2,976
23 %
77 %
Total
13,493
100% 1,969
100% 3,882
100%
357
66
423
84 % 10,194
9,573
16 %
52 %
48 %
100% 19,767
100%
The mix of company-operated versus licensed stores in a given market will vary based on several factors, including our ability
to access desirable local retail space, the complexity and expected ultimate size of the market for Starbucks, and our ability to
leverage the support infrastructure in an existing geographic region.
Company-operated Stores
Revenue from company-operated stores accounted for 79% of total net revenues during fiscal 2013. Our retail objective is to be
the leading retailer and brand of coffee in each of our target markets by selling the finest quality coffee and related products,
and by providing each customer a unique Starbucks Experience. The Starbucks Experience is built upon superior customer
service, as well as clean and well-maintained company-operated stores that reflect the personalities of the communities in
which they operate, thereby building a high degree of customer loyalty.
Our strategy for expanding our global retail business is to increase our market share in a disciplined manner, by selectively
opening additional stores in new and existing markets, as well as increasing sales in existing stores, to support our long-term
strategic objective to maintain Starbucks standing as one of the most recognized and respected brands in the world. Store
growth in specific existing markets will vary due to many factors, including the maturity of the market.
Starbucks Corporation
2013
Form
10-K
3
Company-operated store data for the year-ended September 29, 2013:
Stores Open
as of
Sep 30, 2012
Opened
Closed
Net
Stores Open
as of
Sep 29, 2013
Americas(1):
US
Canada
Brazil
Puerto Rico
Total Americas
EMEA(2):
UK
Germany
France
Switzerland
Austria
Netherlands
Total EMEA
CAP:
China
Thailand
Singapore
Australia
Total CAP
All Other Segments:
Teavana(3)
Seattle's Best Coffee
Evolution Fresh
Total All Other Segments
Total company-operated
6,856
874
53
19
7,802
593
157
67
50
12
3
882
408
155
80
23
666
—
12
2
14
9,364
231
69
18
1
319
6
9
7
4
4
4
34
209
22
20
1
252
340
11
2
353
958
(38)
(3)
(1)
(1)
(43)
(50)
(9)
(2)
(2)
—
—
(63)
(3)
(3)
(6)
—
(12)
(2)
(8)
—
(10)
(128)
193
66
17
—
276
(44)
—
5
2
4
4
(29)
206
19
14
1
240
338
3
2
343
830
7,049
940
70
19
8,078
549
157
72
52
16
7
853
614
174
94
24
906
338
15
4
357
10,194
(1) Americas store data has been adjusted for the sale of store locations in Chile to a joint venture partner in the fourth
quarter of fiscal 2013 by reclassifying historical information from company-operated stores to licensed stores, and to
exclude Seattle's Best Coffee and Evolution Fresh, which are now reported within All Other Segments.
(2) EMEA store data has been adjusted for the transfer of certain company-operated stores to licensees in the fourth quarter
of fiscal 2012.
(3) Acquired during the second quarter of fiscal 2013.
Starbucks® company-operated stores are typically located in high-traffic, high-visibility locations. Our ability to vary the size
and format of our stores allows us to locate them in or near a variety of settings, including downtown and suburban retail
centers, office buildings, university campuses, and in select rural and off-highway locations. To provide a greater degree of
access and convenience for non-pedestrian customers, we continue to expand development of Drive Thru stores.
Starbucks® stores offer a choice of coffee and tea beverages, distinctively packaged roasted whole bean and ground coffees, a
variety of premium single serve products, juices and bottled water. Starbucks® stores also offer an assortment of fresh food
offerings, including selections focusing on high-quality ingredients, nutritional value and great flavor. A focused selection of
beverage-making equipment and accessories are also sold in our stores. Each Starbucks® store varies its product mix depending
upon the size of the store and its location. To complement the in-store experience, our company-operated Starbucks® stores in
the US, Canada, and certain other international markets also provide customers free access to wireless internet.
4
Starbucks Corporation
2013
Form
10-K
Retail sales mix by product type for company-operated stores:
Fiscal Year Ended
Beverages
Food
Packaged and single serve coffees
Coffee-making equipment and other merchandise
Total
Starbucks Card
Sep 29,
2013
Sep 30,
2012
Oct 2,
2011
74%
20%
3%
3%
100%
75%
19%
4%
2%
100%
75%
19%
4%
2%
100%
The Starbucks stored value card program is designed to provide convenience, support gifting, and increase the frequency of
store visits by cardholders. Starbucks Cards are sold in company-operated and most licensed stores in North America, as well
as on-line and in other retail locations. The cards are also sold in a number of other international locations. Customers may
access their card balances by utilizing their Starbucks Card or mobile app in retail stores. Customers who register their card in
the US, Canada, and certain other countries are automatically enrolled in the My Starbucks Rewards™ program and can
receive various benefits depending on the number of reward points (“Stars”) earned in a 12-month period.
Licensed Stores
Product sales to and royalty and license fee revenues from our licensed stores accounted for 9% of total net revenues in fiscal
2013. In our licensed store operations, we leverage the expertise of our local partners and share our operating and store
development experience. Licensees provide improved, and at times the only, access to desirable retail space. Most licensees are
prominent retailers with in-depth market knowledge and access. As part of these arrangements, we receive royalties and license
fees and sell coffee, tea and related products for resale in licensed locations. Employees working in licensed retail locations are
required to follow our detailed store operating procedures and attend training classes similar to those given to employees in
company-operated stores. For Teavana and Seattle's Best Coffee, as well as Starbucks in the UK, we also use traditional
franchising.
Starbucks Corporation
2013
Form
10-K
5
Licensed store data for the year-ended September 29, 2013:
Stores Open
as of
Sep 30, 2012
Opened
Closed
Net
Stores Open
as of
Sep 29, 2013
Americas(1):
US
Mexico
Canada
Other
Total Americas
EMEA(2):
UK
Turkey
United Arab Emirates
Spain
Kuwait
Saudi Arabia
Russia
Other
Total EMEA
CAP:
Japan
China
South Korea
Taiwan
Philippines
Other
Total CAP
All Other Segments:
Teavana(3)
Seattle's Best Coffee
Total All Other Segments
Total licensed
4,189
356
300
166
5,011
168
171
99
78
65
64
60
282
987
965
292
467
271
201
432
2,628
—
76
76
8,702
281
48
98
41
468
48
26
9
4
6
6
8
54
161
49
116
108
33
18
87
411
28
1
29
1,069
(62)
(1)
(1)
—
(64)
(1)
(4)
(1)
—
(2)
(8)
(3)
(13)
(32)
(14)
(5)
(16)
(7)
(3)
(18)
(63)
—
(39)
(39)
(198)
219
47
97
41
404
47
22
8
4
4
(2)
5
41
129
35
111
92
26
15
69
348
28
(38)
(10)
871
4,408
403
397
207
5,415
215
193
107
82
69
62
65
323
1,116
1,000
403
559
297
216
501
2,976
28
38
66
9,573
(1) Americas store data has been adjusted for the sale of store locations in Chile to a joint venture partner in the fourth
quarter of fiscal 2013 by reclassifying historical information from company-operated stores to licensed stores, and to
exclude Seattle's Best Coffee and Evolution Fresh, which are now reported within All Other Segments.
(2) EMEA store data has been adjusted for the transfer of certain company-operated stores to licensees in the fourth quarter
of fiscal 2012.
(3) Acquired during the second quarter of fiscal 2013.
Consumer Packaged Goods
Consumer packaged goods includes both domestic and international sales of packaged coffee and tea as well as a variety of
ready-to-drink beverages and single-serve coffee and tea products to grocery, warehouse club and specialty retail stores. It also
includes revenues from product sales to and licensing revenues from manufacturers that produce and market Starbucks and
Seattle’s Best Coffee branded products through licensing agreements. Revenues from sales of consumer packaged goods
comprised 7% of total net revenues in fiscal 2013.
6
Starbucks Corporation
2013
Form
10-K
Foodservice
Revenues from foodservice accounts comprised 4% of total net revenues in fiscal 2013. We sell Starbucks® and Seattle’s Best
Coffee® whole bean and ground coffees, a selection of premium Tazo® teas, Starbucks VIA® Ready Brew, and other coffee and
tea related products to institutional foodservice companies that service business and industry, education, healthcare, office
coffee distributors, hotels, restaurants, airlines and other retailers. We also sell our Seattle’s Best Coffee® through arrangements
with national accounts. The majority of the sales in this channel come through national broadline distribution networks with
SYSCO Corporation, US Foodservice™, and other distributors.
Product Supply
Starbucks is committed to selling only the finest whole bean coffees and coffee beverages. To ensure compliance with our
rigorous coffee standards, we control coffee purchasing, roasting and packaging, and the global distribution of coffee used in
our operations. We purchase green coffee beans from multiple coffee-producing regions around the world and custom roast
them to our exacting standards for our many blends and single origin coffees.
The price of coffee is subject to significant volatility. Although most coffee trades in the commodity market, high-altitude
arabica coffee of the quality sought by Starbucks tends to trade on a negotiated basis at a premium above the “C” coffee
commodity price. Both the premium and the commodity price depend upon the supply and demand at the time of purchase.
Supply and price can be affected by multiple factors in the producing countries, including weather, natural disasters, crop
disease, general increase in farm inputs and costs of production, inventory levels and political and economic conditions. Price is
also impacted by trading activities in the arabica coffee futures market, including hedge funds and commodity index funds. In
addition, green coffee prices have been affected in the past, and may be affected in the future, by the actions of certain
organizations and associations that have historically attempted to influence prices of green coffee through agreements
establishing export quotas or by restricting coffee supplies.
We buy coffee using fixed-price and price-to-be-fixed purchase commitments, depending on market conditions, to secure an
adequate supply of quality green coffee. Price-to-be-fixed contracts are purchase commitments whereby the quality, quantity,
delivery period, and other negotiated terms are agreed upon, but the date, and therefore the price, at which the base “C” coffee
commodity price component will be fixed has not yet been established. For these types of contracts, either Starbucks or the
seller has the option to select a date on which to “fix” the base “C” coffee commodity price prior to the delivery date. Until
prices are fixed, we estimate the total cost of these purchase commitments. Total green coffee purchase commitments as of
September 29, 2013 were $882 million, comprised of $588 million under fixed-price contracts and an estimated $294 million
under price-to-be-fixed contracts. As of September 29, 2013, approximately $0.3 million of our price-to-be-fixed contracts
were effectively fixed through the use of futures contracts. All price-to-be-fixed contracts as of September 29, 2013 were at the
Company’s option to fix the base “C” coffee commodity price component. Total purchase commitments, together with existing
inventory, are expected to provide an adequate supply of green coffee through fiscal 2014.
We depend upon our relationships with coffee producers, outside trading companies and exporters for our supply of green
coffee. We believe, based on relationships established with our suppliers, the risk of non-delivery on such purchase
commitments is remote.
To help ensure the future supply of high-quality green coffees, and to reinforce our leadership role in the coffee industry,
Starbucks operates farmer support centers in six countries. The farmer support centers are staffed with agronomists and
sustainability experts who work with coffee farming communities to promote best practices in coffee production designed to
improve both coffee quality and yields.
In addition to coffee, we also purchase significant amounts of dairy products, particularly fluid milk, to support the needs of our
company-operated stores. We believe, based on relationships established with our dairy suppliers, that the risk of non-delivery
of sufficient fluid milk to support our stores is remote.
Products other than whole bean coffees and coffee beverages sold in Starbucks® stores include tea and a number of ready-to-
drink beverages that are purchased from several specialty suppliers, usually under long-term supply contracts. Food products,
such as La Boulange™ pastries, breakfast sandwiches and lunch items, are purchased from national, regional and local sources.
We also purchase a broad range of paper and plastic products, such as cups and cutlery, from several companies to support the
needs of our retail stores as well as our manufacturing and distribution operations. We believe, based on relationships
established with these suppliers and manufacturers, that the risk of non-delivery of these items is remote.
Starbucks Corporation
2013
Form
10-K
7
Competition
Our primary competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. In almost all
markets in which we do business, there are numerous competitors in the specialty coffee beverage business. We believe that our
customers choose among specialty coffee retailers primarily on the basis of product quality, service and convenience, as well as
price. We continue to experience direct competition from large competitors in the US quick-service restaurant sector and the
US ready-to-drink coffee beverage market, in addition to well-established companies in many international markets. We also
compete with restaurants and other specialty retailers for prime retail locations and qualified personnel to operate both new and
existing stores.
Our coffee and tea products sold through our Channel Development segment compete directly against specialty coffees and teas
sold through grocery stores, warehouse clubs, specialty retailers, convenience stores, and US foodservice accounts and compete
indirectly against all other coffees and teas on the market.
Patents, Trademarks, Copyrights and Domain Names
Starbucks owns and has applied to register numerous trademarks and service marks in the US and in additional countries
throughout the world. Some of our trademarks, including Starbucks, the Starbucks logo, Tazo, Seattle’s Best Coffee, Teavana,
Frappuccino, Starbucks VIA, Evolution Fresh and La Boulange are of material importance. The duration of trademark
registrations varies from country to country. However, trademarks are generally valid and may be renewed indefinitely as long
as they are in use and/or their registrations are properly maintained.
We own numerous copyrights for items such as product packaging, promotional materials, in-store graphics and training
materials. We also hold patents on certain products, systems and designs. In addition, Starbucks has registered and maintains
numerous Internet domain names, including “Starbucks.com,” “Starbucks.net,” "Tazo.com," “Seattlesbest.com" and
“Teavana.com.”
Seasonality and Quarterly Results
Our business is subject to seasonal fluctuations, including fluctuations resulting from the holiday season in December. Our cash
flows from operations are considerably higher in the first fiscal quarter than the remainder of the year. This is largely driven by
cash received as Starbucks Cards are purchased and loaded during the holiday season. Since revenues from Starbucks Cards are
recognized upon redemption and not when purchased, seasonal fluctuations on the consolidated statements of earnings are
much less pronounced. Quarterly results are also affected by the timing of the opening of new stores and the closing of existing
stores. For these reasons, results for any quarter are not necessarily indicative of the results that may be achieved for the full
fiscal year.
Employees
Starbucks employed approximately 182,000 people worldwide as of September 29, 2013. In the US, Starbucks employed
approximately 137,000 people, with 129,000 in company-operated stores and the remainder in support facilities, store
development, and roasting and warehousing operations. Approximately 45,000 employees were employed outside of the US,
with 43,000 in company-operated stores and the remainder in regional support operations. The number of Starbucks employees
represented by unions is not significant. We believe our current relations with our employees are good.
Executive Officers of the Registrant
Name
Howard Schultz
Cliff Burrows
John Culver
Jeff Hansberry
Troy Alstead
Lucy Lee Helm
8
Starbucks Corporation
2013
Form
10-K
Age
60
54
53
49
50
56
Position
chairman, president and chief executive officer
group president, Americas and US, EMEA and Teavana
group president, China & Asia Pacific, Channel Development
and Emerging Brands
president, China & Asia Pacific
chief financial officer and group president, Global Business
Services
executive vice president, general counsel and secretary
Howard Schultz is the founder of Starbucks Corporation and serves as the chairman, president and chief executive officer. Mr.
Schultz has served as chairman of the board of directors since Starbucks inception in 1985, and in January 2008, he reassumed
the role of president and chief executive officer. From June 2000 to February 2005, Mr. Schultz also held the title of chief
global strategist. From November 1985 to June 2000, he served as chairman of the board and chief executive officer. From
November 1985 to June 1994, Mr. Schultz also served as president. From January 1986 to July 1987, Mr. Schultz was the
chairman of the board, chief executive officer and president of Il Giornale Coffee Company, a predecessor to the Company.
From September 1982 to December 1985, Mr. Schultz was the director of retail operations and marketing for Starbucks Coffee
Company, a predecessor to the Company.
Cliff Burrows joined Starbucks in April 2001 and has served as group president, Americas and US, EMEA (Europe, Middle
East and Africa) and Teavana since May 2013. Mr. Burrows served as president, Starbucks Coffee Americas and US from
October 2011 to May 2013 and as president, Starbucks Coffee US from March 2008 to October 2011. He served as president,
Europe, Middle East and Africa (EMEA) from April 2006 to March 2008. He served as vice president and managing director,
UK prior to April 2006. Prior to joining Starbucks, Mr. Burrows served in various management positions with Habitat Designs
Limited, a furniture and house wares retailer.
John Culver joined Starbucks in August 2002 and has served as group president, China & Asia Pacific, Channel Development
(CPG) and Emerging Brands since May 2013. Mr. Culver served as president, Starbucks Coffee China and Asia Pacific from
October 2011 to May 2013. From December 2009 to October 2011, he served as president, Starbucks Coffee International.
Mr. Culver served as executive vice president; president, Global Consumer Products, Foodservice and Seattle’s Best Coffee
from February 2009 to September 2009, and then as president, Global Consumer Products and Foodservice from October 2009
to November 2009. He previously served as senior vice president; president, Starbucks Coffee Asia Pacific from January 2007
to February 2009, and vice president; general manager, Foodservice from August 2002 to January 2007.
Jeff Hansberry joined Starbucks in June 2010 and has served as president, China and Asia Pacific since May 2013. Mr.
Hansberry served as president, Channel Development and Emerging Brands from June 2012 to May 2013. From October 2011
to June 2012, he served as president, Channel Development and president, Seattle’s Best Coffee. From June 2010 to October
2011, he served as president, Global Consumer Products and Foodservice. Prior to joining Starbucks, Mr. Hansberry served as
vice president and general manager, Popular BU for E. & J. Gallo Winery, a family-owned winery, from November 2008 to
May 2010. From September 2007 to November 2008, Mr. Hansberry served as vice president and general manager, Value BU,
and from April 2005 to August 2007, he served as vice president and general manager Asia, for E. & J. Gallo Winery. Prior to
E. & J. Gallo, Mr. Hansberry held various positions with Procter & Gamble.
Troy Alstead joined Starbucks in 1992 and has served as chief financial officer and group president, Global Business Services
since September 2013. Mr. Alstead previously served as chief financial officer and chief administrative officer from November
2008 to September 2013, as chief operating officer, Starbucks Greater China from April 2008 to October 2008, senior vice
president, Global Finance and Business Operations from August 2007 to April 2008, and senior vice president, Corporate
Finance from September 2004 to August 2007. Mr. Alstead served in a number of other senior positions with Starbucks prior to
2004.
Lucy Lee Helm joined Starbucks in September 1999 and has served as executive vice president, general counsel and secretary
since May 2012. She served as senior vice president and deputy general counsel from October 2007 to April 2012 and served as
interim general counsel and secretary from April 2012 to May 2012. Ms. Helm previously served as vice president, assistant
general counsel from June 2002 to September 2007 and as director, corporate counsel from September 1999 to May 2002.
During her tenure at Starbucks, Ms. Helm has led various teams of the Starbucks legal department, including the Litigation and
Brand protection team, the Global Business (Commercial) team and the Litigation and Employment team. Prior to joining
Starbucks, Ms. Helm was a principal at the Seattle law firm of Riddell Williams P.S. from 1990 to 1999, where she was a trial
lawyer specializing in commercial, insurance coverage and environmental litigation.
Global Responsibility
We are committed to being a deeply responsible company in the communities where we do business. Our focus is on ethically
sourcing high-quality coffee, reducing our environmental impacts and contributing positively to communities around the world.
Starbucks Global Responsibility strategy and commitments are integral to our overall business strategy. As a result, we believe
we deliver benefits to our stakeholders, including employees, business partners, customers, suppliers, shareholders, community
members and others. For an overview of Starbucks Global Responsibility strategy and commitments, please visit
www.starbucks.com.
Starbucks Corporation
2013
Form
10-K
9
Available Information
Starbucks 10-K reports, along with all other reports and amendments filed with or furnished to the Securities and Exchange
Commission (“SEC”), are publicly available free of charge on the Investor Relations section of our website at
investor.starbucks.com or at www.sec.gov as soon as reasonably practicable after these materials are filed with or furnished to
the SEC. Our corporate governance policies, code of ethics and Board committee charters and policies are also posted on the
Investor Relations section of Starbucks website at investor.starbucks.com. The information on our website is not part of this or
any other report Starbucks files with, or furnishes to, the SEC.
Item 1A. Risk Factors
You should carefully consider the risks described below. If any of the risks and uncertainties described in the cautionary factors
described below actually occurs, our business, financial condition and results of operations, and the trading price of our common
stock could be materially and adversely affected. Moreover, we operate in a very competitive and rapidly changing environment.
New factors emerge from time to time and it is not possible to predict the impact of all these factors on our business, financial
condition or results of operation.
• Economic conditions in the US and certain international markets could adversely affect our business and financial results.
As a retailer that is dependent upon consumer discretionary spending, our results of operations are sensitive to changes in macro-
economic conditions. Our customers may have less money for discretionary purchases and may stop or reduce their purchases of
our products or trade down to Starbucks or competitors' lower priced products as a result of job losses, foreclosures, bankruptcies,
increased fuel and energy costs, higher interest rates, higher taxes, reduced access to credit and lower home prices. Decreases in
customer traffic and/or average value per transaction will negatively impact our financial performance as reduced revenues without
a corresponding decrease in expenses result in sales de-leveraging, which creates downward pressure on margins and also negatively
impacts comparable store sales, net revenues, operating income and earnings per share. There is also a risk that if negative economic
conditions persist for a long period of time or worsen, consumers may make long-lasting changes to their discretionary purchasing
behavior, including less frequent discretionary purchases on a more permanent basis.
• We may not be successful in implementing important strategic initiatives or effectively managing growth, which may have
an adverse impact on our business and financial results.
There is no assurance that we will be able to implement important strategic initiatives in accordance with our expectations, which
may result in an adverse impact on our business and financial results. These strategic initiatives are designed to create growth,
improve our results of operations and drive long-term shareholder value, and include:
• successfully leveraging Starbucks brand portfolio outside the company-operated store base, including our increased focus
on international licensed stores;
• focusing on relevant product innovation and profitable new growth platforms, including retail tea, and achieving customer
acceptance of these new products and platforms while maintaining demand for our current offerings;
• continuing to accelerate the growth of our Channel Development business;
• balancing disciplined global store growth and existing store renovation while meeting target store-level unit economics
in a given market;
• timely completion of certain supply chain capacity expansion initiatives, including increased roasting capacity and
construction of a new soluble products plant;
• executing a multi-channel advertising and marketing campaign to effectively communicate our message directly to
Starbucks consumers and employees; and
• strategic acquisitions, divestitures or joint ventures.
In addition to other factors listed in this risk factors section, factors that may adversely affect the successful implementation of
these initiatives, which could adversely impact our business and financial results, include construction cost increases associated
with new store openings and remodeling of existing stores; delays in store openings for reasons beyond our control or a lack of
desirable real estate locations available for lease at reasonable rates, either of which could keep us from meeting annual store
opening targets in the US and internationally; lack of customer acceptance of new products due to price increases necessary to
cover the costs of new products or higher input costs; the degree to which we enter into, maintain, develop and are able to negotiate
appropriate terms and conditions of, and enforce, commercial and other agreements; not successfully consummating favorable
strategic transactions or integrating acquired businesses; or the deterioration in our credit ratings, which could limit the availability
of additional financing and increase the cost of obtaining financing to fund our initiatives.
Additionally, effectively managing growth can be challenging, particularly as we continue to expand into new channels outside
the retail store model, increase our focus on our Channel Development business, and expand into new markets internationally
10
Starbucks Corporation
2013
Form
10-K
where we must balance the need for flexibility and a degree of autonomy for local management against the need for consistency
with our goals, philosophy and standards. Growth can make it increasingly difficult to ensure a consistent supply of high-quality
raw materials, to locate and hire sufficient numbers of key employees, to maintain an effective system of internal controls for a
globally dispersed enterprise and to train employees worldwide to deliver a consistently high quality product and customer
experience.
• We face intense competition in each of our channels and markets, which could lead to reduced profitability.
The specialty coffee market is intensely competitive, including with respect to product quality, innovation, service,
convenience, and price, and we face significant and increasing competition in all these areas in each of our channels and
markets. Accordingly, we do not have leadership positions in all channels and markets. In the US, the ongoing focus by large
competitors in the quick-service restaurant sector on selling high-quality specialty coffee beverages could lead to decreases in
customer traffic to Starbucks® stores and/or average value per transaction adversely affecting our sales and results of
operations. Similarly, continued competition from well-established competitors in our international markets could hinder
growth and adversely affect our sales and results of operations in those markets. Increased competition in the US packaged
coffee and tea and single-serve and ready-to-drink coffee beverage markets, including from new and large entrants to this
market, could adversely affect the profitability of the Channel Development segment. Additionally, declines in general
consumer demand for specialty coffee products for any reason, including due to consumer preference for other products, could
have a negative effect on our business.
• We are highly dependent on the financial performance of our Americas operating segment.
Our financial performance is highly dependent on our Americas operating segment, as it comprised approximately 74% of
consolidated total net revenues in fiscal 2013. If the Americas operating segment revenue trends slow or decline our other segments
may be unable to make up any significant shortfall and our business and financial results could be adversely affected. And because
the Americas segment is relatively mature and produces the large majority of our operating cash flows, such a slowdown or decline
could result in reduced cash flows for funding the expansion of our international business and other initiatives and for returning
cash to shareholders.
• We are increasingly dependent on the success of our EMEA and CAP operating segments in order to achieve our growth
targets.
Our future growth increasingly depends on the growth and sustained profitability of our EMEA and CAP operating segments.
Some or all of our international market business units (“MBUs”), which we generally define by the countries in which they operate,
may not be successful in their operations or in achieving expected growth, which ultimately requires achieving consistent, stable
net revenues and earnings. The performance of these international operations may be adversely affected by economic downturns
in one or more of our large MBUs. In particular, our China MBU contributes meaningfully to both net revenues and earnings for
our CAP segment and our Japan MBU contributes significantly to earnings in that segment. In the EMEA segment, our UK MBU
accounts for a significant portion of the net revenues. A decline in performance of any of these MBUs could have a material adverse
impact on the results of our international operations.
Additionally, some factors that will be critical to the success of the EMEA and CAP segments are different than those affecting
our US stores and licensees. Tastes naturally vary by region, and consumers in some MBUs may not embrace our products to the
same extent as consumers in the US or other international markets. Occupancy costs and store operating expenses can be higher
internationally than in the US due to higher rents for prime store locations or costs of compliance with country-specific regulatory
requirements. Because many of our international operations are in an early phase of development, operating expenses as a percentage
of related revenues are often higher compared to more developed operations, such as in the US. Additionally, our international
joint venture partners or licensees may face capital constraints or other factors that may limit the speed at which they are able to
expand and develop in a certain market.
Our international operations are also subject to additional inherent risks of conducting business abroad, such as:
• foreign currency exchange rate fluctuations, or requirements to transact in specific currencies;
• changes or uncertainties in economic, legal, regulatory, social and political conditions in our markets;
• interpretation and application of laws and regulations;
• restrictive actions of foreign or US governmental authorities affecting trade and foreign investment, especially during
periods of heightened tension between the US and such foreign governmental authorities, including protective measures
such as export and customs duties and tariffs, government intervention favoring local competitors, and restrictions on
the level of foreign ownership;
• import or other business licensing requirements;
• the enforceability of intellectual property and contract rights;
Starbucks Corporation
2013
Form
10-K
11
• limitations on the repatriation of funds and foreign currency exchange restrictions due to current or new US and
international regulations;
• in developing economies, the growth rate in the portion of the population achieving targeted levels of disposable income
may not be as fast as we forecast;
• difficulty in staffing, developing and managing foreign operations and supply chain logistics, including ensuring the
consistency of product quality and service, due to distance, language and cultural differences, as well as challenges in
recruiting and retaining high quality employees in local markets;
• local laws that make it more expensive and complex to negotiate with, retain or terminate employees;
• delays in store openings for reasons beyond our control, competition with locally relevant competitors or a lack of desirable
real estate locations available for lease at reasonable rates, any of which could keep us from meeting annual store opening
targets and, in turn, negatively impact net revenues, operating income and earnings per share; and
• disruption in energy supplies affecting our markets.
Moreover, many of the foregoing risks are particularly acute in developing countries, which are important to our long-term growth
prospects.
• Our success depends substantially on the value of our brands and failure to preserve their value, either through our actions
or those of our business partners, could have a negative impact on our financial results.
We believe we have built an excellent reputation globally for the quality of our products, for delivery of a consistently positive
consumer experience and for our corporate social responsibility programs. Our brand is recognized throughout the world and we
have received high ratings in global brand value studies. To be successful in the future, particularly outside of US, where the
Starbucks brand and our other brands are less well-known, we believe we must preserve, grow and leverage the value of our brands
across all sales channels. Brand value is based in part on consumer perceptions on a variety of subjective qualities.
Additionally, our business strategy, including our plans for new stores, foodservice, branded products and other initiatives, relies
significantly on a variety of business partners, including licensee and partnership relationships, particularly in our international
markets. Licensees and food service operators are often authorized to use our logos and provide branded beverages, food and other
products directly to customers. We provide training and support to, and monitor the operations of, certain of these business partners,
but the product quality and service they deliver may be diminished by any number of factors beyond our control, including financial
pressures. We believe customers expect the same quality of products and service from our licensees and food services providers
as they do from us and we strive to ensure customers receive the same quality products and service experience whether they visit
a company-operated store, licensed store or food service location. We also source our food, beverage and other products from a
wide variety of domestic and international business partners in our supply chain operations, and in certain cases such products are
produced or sourced by our licensees directly.
Business incidents, whether isolated or recurring and whether originating from us or our business partners, that erode consumer
trust, such as contaminated food, recalls or actual or perceived breaches of privacy, particularly if the incidents receive considerable
publicity or result in litigation, can significantly reduce brand value and have a negative impact on our financial results. Consumer
demand for our products and our brand equity could diminish significantly if we or our licensees or other business partners fail
to preserve the quality of our products, are perceived to act in an unethical or socially irresponsible manner, fail to comply with
laws and regulations or fail to deliver a consistently positive consumer experience in each of our markets. Additionally, inconsistent
uses of our brand and other of our intellectual property assets, as well as failure to protect our intellectual property, including from
unauthorized uses of our brand or other of our intellectual property assets, can erode consumer trust and our brand value and have
a negative impact on our financial results.
• Increases in the cost of high-quality arabica coffee beans or other commodities or decreases in the availability of high-quality
arabica coffee beans or other commodities could have an adverse impact on our business and financial results.
We purchase, roast, and sell high-quality whole bean arabica coffee beans and related coffee products. The price of coffee is
subject to significant volatility and, although coffee prices have come down from their near-record highs of 2011, they may again
increase significantly due to factors described below. The high-quality arabica coffee of the quality we seek tends to trade on a
negotiated basis at a premium above the “C” price. This premium depends upon the supply and demand at the time of purchase
and the amount of the premium can vary significantly. Increases in the “C” coffee commodity price do increase the price of high-
quality arabica coffee and also impact our ability to enter into fixed-price purchase commitments. We frequently enter into supply
contracts whereby the quality, quantity, delivery period, and other negotiated terms are agreed upon, but the date, and therefore
price, at which the base “C” coffee commodity price component will be fixed has not yet been established. These are known as
price-to-be-fixed contracts. The supply and price of coffee we purchase can also be affected by multiple factors in the producing
countries, including weather, natural disasters, crop disease, general increase in farm inputs and costs of production, inventory
levels and political and economic conditions, as well as the actions of certain organizations and associations that have historically
12
Starbucks Corporation
2013
Form
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attempted to influence prices of green coffee through agreements establishing export quotas or by restricting coffee supplies.
Speculative trading in coffee commodities can also influence coffee prices. Because of the significance of coffee beans to our
operations, combined with our ability to only partially mitigate future price risk through purchasing practices and hedging activities,
increases in the cost of high-quality arabica coffee beans could have an adverse impact on our profitability. In addition, if we are
not able to purchase sufficient quantities of green coffee due to any of the above factors or to a worldwide or regional shortage,
we may not be able to fulfill the demand for our coffee, which could have an adverse impact on our profitability.
In addition to coffee, we also purchase significant amounts of dairy products, particularly fluid milk, to support the needs of our
company-operated retail stores. Although less significant to our operations than coffee or dairy, other commodities including but
not limited to those related to food inputs, such as tea, produce, baking ingredients, and energy, are important to our operations.
Increases in the cost of dairy products and other commodities could have an adverse impact on our profitability.
• Our financial condition and results of operations are sensitive to, and may be adversely affected by, a number of factors,
many of which are largely outside our control.
Our operating results have been in the past and will continue to be subject to a number of factors, many of which are largely outside
our control. Any one or more of the factors listed below or described elsewhere in this risk factors section could adversely impact
our business, financial condition and/or results of operations:
• declines in general consumer demand for specialty coffee products;
• increases in labor costs such as increased health care costs, general market wage levels and workers' compensation
insurance costs;
• adverse outcomes of current or future litigation;
• especially in our larger or fast growing markets, labor discord, war, terrorism (including incidents targeting us), political
instability, boycotts, social unrest, and natural disasters, including health pandemics that lead to avoidance of public
places or restrictions on public gatherings such as in our stores.
• Interruption of our supply chain could affect our ability to produce or deliver our products and could negatively impact our
business and profitability.
Any material interruption in our supply chain, such as material interruption of roasted coffee supply due to the casualty loss of
any of our roasting plants, interruptions in service by our third party logistic service providers or common carriers that ship goods
within our distribution channels, trade restrictions, such as increased tariffs or quotas, embargoes or customs restrictions, or natural
disasters that cause a material disruption in our supply chain could negatively impact our business and our profitability.
Additionally, our food, beverage and other products are sourced from a wide variety of domestic and international business partners
in our supply chain operations, and in certain cases are produced or sourced by our licensees directly. We rely on these suppliers
and vendors to provide high quality products and to comply with applicable laws. Our ability to find qualified suppliers and vendors
who meet our standards and supply products in a timely and efficient manner is a significant challenge, especially with respect to
goods sourced from outside the US. A vendor's or supplier's failure to meet our standards, provide products in a timely and efficient
manner, and comply with applicable laws is beyond our control. These issues could negatively impact our business and profitability.
• Failure to meet market expectations for our financial performance will likely adversely affect the market price and volatility
of our stock.
Failure to meet market expectations going forward, particularly with respect to operating margins, earnings per share, comparable
store sales, operating cash flows, and net revenues, will likely result in a decline and/or increased volatility in the market price of
our stock. In addition, price and volume fluctuations in the stock market as a whole may affect the market price of our stock in
ways that may be unrelated to our financial performance.
• The loss of key personnel or difficulties recruiting and retaining qualified personnel could adversely impact our business and
financial results.
Much of our future success depends on the continued availability and service of senior management personnel. The loss of any
of our executive officers or other key senior management personnel could harm our business. We must continue to recruit,
retain and motivate management and other employees sufficiently, both to maintain our current business and to execute our
strategic initiatives, some of which involve ongoing expansion in business channels outside of our traditional company-
operated store model. Our success also depends substantially on the contributions and abilities of our retail store employees
whom we rely on to give customers a superior in-store experience. Accordingly, our performance depends on our ability to
recruit and retain high quality employees to work in and manage our stores, both domestically and internationally. If we are
unable to recruit, retain and motivate employees sufficiently to maintain our current business and support our projected growth,
our business and financial performance may be adversely affected.
Starbucks Corporation
2013
Form
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13
• Adverse public or medical opinions about the health effects of consuming our products, as well as reports of incidents involving
food-borne illnesses, food tampering or food contamination, whether or not accurate, could harm our business.
Some of our products contain caffeine, dairy products, sugar and other compounds, the health effects of which are the subject of
public scrutiny, including the suggestion that excessive consumption of caffeine, dairy products, sugar and other compounds can
lead to a variety of adverse health effects. Particularly in the US, there is increasing consumer awareness of health risks, including
obesity, due in part to increased publicity and attention from health organizations, as well as increased consumer litigation based
on alleged adverse health impacts of consumption of various food products. While we have a variety of beverage and food items,
including items that are coffee-free and have reduced calories, an unfavorable report on the health effects of caffeine or other
compounds present in our products, whether accurate or not, or negative publicity or litigation arising from certain health risks
could significantly reduce the demand for our beverages and food products.
Similarly, instances or reports, whether true or not, of unclean water supply, food-borne illnesses, food tampering and food
contamination, either during growing, manufacturing, packaging or preparation, have in the past severely injured the reputations
of companies in the food processing, grocery and quick-service restaurant sectors and could affect us as well. Any report linking
us to the use of unclean water, food-borne illnesses or food tampering or contamination could damage our brand value and severely
hurt sales of our beverages and food products, and possibly lead to product liability claims, litigation (including class actions) or
damages. Clean water is critical to the preparation of coffee and tea beverages and our ability to ensure a clean water supply to
our stores can be limited, particularly in some international locations. If customers become ill from food-borne illnesses, tampering
or contamination, we could also be forced to temporarily close some stores and/or supply chain facilities. In addition, instances
of food-borne illnesses, food tampering or food contamination, even those occurring solely at the restaurants or stores of competitors,
could, by resulting in negative publicity about the foodservice industry, adversely affect our sales on a regional or global basis. A
decrease in customer traffic as a result of these health concerns or negative publicity, or as a result of a temporary closure of any
of our stores, as well as adverse results of claims or litigation, could materially harm our business and results of operations.
• We rely heavily on information technology in our operations, and any material failure, inadequacy, interruption or security
failure of that technology could harm our ability to effectively operate our business and expose us to potential liability and
loss of revenues.
We rely heavily on information technology systems across our operations, including for administrative functions, point-of-sale
processing and payment in our stores and online, management of our supply chain, Starbucks Cards, online business and various
other processes and transactions. Our ability to effectively manage our business and coordinate the production, distribution and
sale of our products depends significantly on the reliability, integrity and capacity of these systems. We also rely on third party
providers for some of these information technology systems and support. The failure of these systems to operate effectively,
problems with transitioning to upgraded or replacement systems, or a breach in security of these systems, including through cyber
terrorism, could cause material negative impacts to our product sales, the efficiency of our operations and our financial results.
Significant capital investments and other expenditures could be required to remedy the problem. Furthermore, security breaches
of our employees' or customers' private data could result in a violation of applicable US and international privacy and other laws,
loss of revenues from the potential adverse impact to our reputation and our ability to retain or attract new customers, and could
result in litigation, potential liability and the imposition of penalties.
• Failure to comply with applicable laws and regulations could harm our business and financial results.
Our policies and procedures are designed to comply with all applicable laws, accounting and reporting requirements, tax rules
and other regulations and requirements, including those imposed by the SEC, NASDAQ, and foreign countries, as well as applicable
trade, labor, healthcare, privacy, food, anti-bribery and corruption and merchandise laws. The complexity of the regulatory
environment in which we operate and the related cost of compliance are both increasing due to additional or changing legal and
regulatory requirements, our ongoing expansion into new markets and new channels, and the fact that foreign laws occasionally
conflict with domestic laws. In addition to potential damage to our reputation and brand, failure to comply with the various laws
and regulations as well as changes in laws and regulations or the manner in which they are interpreted or applied, may result in
litigation, civil and criminal liability, damages, fines and penalties, increased cost of regulatory compliance and restatements of
our financial statements.
Item 1B. Unresolved Staff Comments
None.
14
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2013
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Item 2. Properties
The significant properties used by Starbucks in connection with its roasting, distribution and corporate administrative
operations, serving all segments, are as follows:
Location
Rancho Cucamonga, CA
Atlanta, GA
Augusta, GA
Carson Valley, NV
York County, PA
Sandy Run, SC
Lebanon, TN
Auburn, WA
Kent, WA
Seattle, WA
Amsterdam, Netherlands
Approximate Size
in Square Feet
Purpose
265,000 Manufacturing
87,000 Warehouse and distribution
131,000 Manufacturing
360,000 Roasting and distribution
888,000 Roasting, distribution and warehouse
117,000 Roasting and distribution
680,000 Distribution center
490,000 Warehouse and distribution
332,000 Roasting and distribution
1,000,000 Corporate administrative
97,000 Roasting and distribution
We own our roasting facilities and lease the majority of our warehousing and distribution locations. As of September 29, 2013,
Starbucks had 10,194 company-operated stores, almost all of which are leased. We also lease space in various locations
worldwide for regional, district and other administrative offices, training facilities and storage.
Item 3. Legal Proceedings
See Note 15 to the consolidated financial statements included in Item 8 of Part II of this 10-K for information regarding certain
legal proceedings in which we are involved.
Item 4. Mine Safety Disclosures
Not applicable.
Starbucks Corporation
2013
Form
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15
Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity
PART II
Securities
SHAREHOLDER INFORMATION
MARKET INFORMATION AND DIVIDEND POLICY
Starbucks common stock is traded on NASDAQ, under the symbol “SBUX.”
The following table shows the quarterly high and low sale prices per share of Starbucks common stock as reported by
NASDAQ for each quarter during the last two fiscal years and the quarterly cash dividend declared per share of our common
stock during the periods indicated:
2013:
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
2012:
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
High
Low
Cash Dividends
Declared
$
$
$
$
77.84
67.48
58.97
54.90
54.28
62.00
56.55
46.50
$
$
65.82
56.65
52.39
44.27
43.04
51.03
45.28
35.12
0.26
0.21
0.21
0.21
0.21
0.17
0.17
0.17
As of November 8, 2013, we had approximately 18,470 shareholders of record. This does not include persons whose stock is in
nominee or “street name” accounts through brokers.
Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our
operating performance, financial condition, capital expenditure requirements, and other such factors that the Board of Directors
considers relevant.
ISSUER PURCHASES OF EQUITY SECURITIES
Starbucks did not repurchase any shares during the fourth quarter of fiscal 2013. As of the end of the quarter, the maximum
number of shares that may yet be purchased under our current share repurchase program was 26,359,511 shares. The share
repurchase program is conducted under authorizations made from time to time by our Board of Directors. On November 3,
2011, we publicly announced the authorization of up to an additional 20 million shares, and on November 15, 2012, we
publicly announced the authorization of up to an additional 25 million shares. These authorizations have no expiration date.
16
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2013
Form
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Performance Comparison Graph
The following graph depicts the total return to shareholders from September 28, 2008 through September 29, 2013, relative to
the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index, and the Standard & Poor’s 500
Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base
of 100 as of September 28, 2008, and assume an investment of $100 on that date and the reinvestment of dividends paid since
that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.
$600
$500
$400
$300
$200
$100
$0
9/28/08
9/27/09
10/3/10
10/2/11
9/30/12
9/29/13
Starbucks Corporation
S&P 500
NASDAQ Composite
S&P Consumer Discretionary
Sep 28, 2008
Sep 27, 2009
Oct 3, 2010
Oct 2, 2011
Sep 30, 2012
Sep 29, 2013
Starbucks Corporation
S&P 500
NASDAQ Composite
S&P Consumer Discretionary
100.00
100.00
100.00
100.00
132.55
93.09
103.76
99.94
175.02
102.55
116.52
123.56
255.59
103.72
120.44
131.19
352.59
135.05
157.60
179.25
545.34
161.17
195.67
236.32
Starbucks Corporation
2013
Form
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17
Item 6. Selected Financial Data
The following selected financial data are derived from the consolidated financial statements. The data below should be read in
conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Risk Factors,”
and the consolidated financial statements and notes.
Financial Information (in millions, except per share data):
$
$
795.0
799.5
9,774.6
562.0
391.5
0.7
390.8
0.52
—
As of and for the Fiscal Year Ended
(1)
Results of Operations
Net revenues:
Company-operated stores
Licensed stores(2)
CPG, foodservice and other(2)
Total net revenues
Operating income/(loss)(3,4)
Net earnings including noncontrolling interests(3,4)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
Sep 27,
2009
(52 Wks)
$ 11,793.2
$ 10,534.5
$
9,632.4
$
8,963.5
$
8,180.1
1,360.5
1,738.5
1,210.3
1,554.7
1,007.5
1,060.5
875.2
868.7
$ 14,892.2
$ 13,299.5
$ 11,700.4
$ 10,707.4
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks(3,4)
EPS — diluted(3,4)
Cash dividends declared per share
0.5
8.3
0.01
0.89
$
(325.4) $
8.8
1,997.4
$
1,728.5
$
1,419.4
1,384.7
1,248.0
0.9
2.3
1,383.8
1,245.7
1.79
0.72
1.62
0.56
948.3
2.7
945.6
1.24
0.36
Net cash provided by operating activities
2,908.3
1,750.3
1,612.4
1,704.9
1,389.0
Capital expenditures (additions to property, plant and
equipment)
Balance Sheet
1,151.2
856.2
531.9
440.7
445.6
Total assets
$ 11,516.7
$
8,219.2
$
7,360.4
$
6,385.9
$
5,576.8
Long-term debt (including current portion)
Shareholders’ equity
1,299.4
4,480.2
549.6
5,109.0
549.5
4,384.9
549.4
3,674.7
549.5
3,045.7
(1) Our fiscal year ends on the Sunday closest to September 30. The fiscal year ended on October 3, 2010 included 53 weeks
(2)
with the 53rd week falling in our fourth fiscal quarter.
Includes the revenue reclassification described in Note 1. For fiscal years 2010 and 2009, we reclassified $465.7 million
and $427.3 million, respectively, from “Licensed stores” revenue to “CPG, foodservice and other” revenue.
(3) Fiscal 2010 and 2009 results include pretax restructuring charges of $53.0 million and $332.4 million, respectively.
(4) Fiscal 2013 results include a pretax charge of $2,784.1 million resulting from the conclusion of our arbitration with Kraft
Foods Global, Inc. The impact of this charge to net earnings attributable to Starbucks and diluted EPS, net of the related
tax benefit, was $1,713.1 million and $2.25 per share, respectively.
18
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Comparable Store Sales:
Fiscal Year Ended
Percentage change in comparable store sales(5)
Americas
Sales growth
Change in transactions
Change in ticket
EMEA
Sales growth
Change in transactions
Change in ticket
China / Asia Pacific
Sales growth
Change in transactions
Change in ticket
Consolidated
Sales growth
Change in transactions
Change in ticket
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
Sep 27,
2009
(52 Wks)
7 %
5 %
2 %
— %
2 %
(2)%
9 %
7 %
2 %
7 %
5 %
2 %
8%
6%
2%
—%
—%
—%
15%
11%
3%
7%
6%
1%
8%
5%
2%
3%
3%
—%
22%
20%
2%
8%
6%
2%
7 %
3 %
3 %
5 %
6 %
(1)%
11 %
9 %
2 %
7 %
4 %
3 %
(6)%
(4)%
(2)%
(3)%
— %
(3)%
2 %
— %
2 %
(6)%
(4)%
(2)%
(5)
Includes only Starbucks® company-operated stores open 13 months or longer. For fiscal year 2010, comparable store
sales percentages were calculated excluding the 53rd week. Comparable store sales exclude the effect of fluctuations in
foreign currency exchange rates.
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19
Store Count Data:
As of and for the Fiscal Year Ended
Net stores opened (closed) during the year:
Americas(6)
Company-operated stores
Licensed stores
EMEA(7)
Company-operated stores
Licensed stores
China / Asia Pacific
Company-operated stores
Licensed stores
All Other Segments (8)
Company-operated stores
Licensed stores(9)
Total
Stores open at year end:
Americas (6)
Company-operated stores
Licensed stores
EMEA(7)
Company-operated stores
Licensed stores
China / Asia Pacific
Company-operated stores
Licensed stores
All Other Segments (8)
Company-operated stores
Licensed stores (9)
Total
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
Sep 27,
2009
(52 Wks)
276
404
(29)
129
240
348
228
280
10
101
154
294
343
(10)
1,701
—
(4)
1,063
8,078
5,415
853
1,116
906
2,976
357
66
19,767
7,802
5,011
882
987
666
2,628
14
76
18,066
32
215
25
79
73
193
6
(478)
145
7,574
4,731
872
886
512
2,334
14
80
17,003
(32)
101
(64)
100
30
79
(1)
10
223
7,542
4,516
847
807
439
2,141
8
558
16,858
(419)
110
20
98
24
129
(2)
(5)
(45)
7,574
4,415
911
707
409
2,062
9
548
16,635
(6) Americas store data has been adjusted for the sale of store locations in Chile to a joint venture partner in the fourth
quarter of fiscal 2013 by reclassifying historical information from company-operated stores to licensed stores, and to
exclude Seattle's Best Coffee and Evolution Fresh, which are now reported within All Other Segments.
(7) EMEA store data has been adjusted for the acquisition of store locations in Austria and Switzerland in the fourth quarter
of fiscal 2011 by reclassifying historical information from licensed stores to company-operated stores, and the transfer of
certain company-operated stores to licensees in the fourth quarter of fiscal 2012.
(8)
(9)
Includes 366 Teavana stores added in fiscal 2013.
Includes the closure of 475 licensed Seattle’s Best Coffee® locations in Borders Bookstores during fiscal 2011.
20
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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
General
Our fiscal year ends on the Sunday closest to September 30. The fiscal years ended on September 29, 2013, September 30,
2012 and October 2, 2011 all included 52 weeks. All references to store counts, including data for new store openings, are
reported net of related store closures, unless otherwise noted.
Financial Highlights
• Total net revenues increased 12.0% to $14.9 billion in fiscal 2013 compared to $13.3 billion in fiscal 2012.
• Global comparable store sales grew 7% driven by a 5% increase in the number of transactions and a 2% increase in
average ticket.
• Consolidated operating income decreased to $(0.3) billion in fiscal 2013 compared to $2.0 billion in fiscal 2012 and
fiscal 2013 operating margin was (2.2)% compared to 15.0% in fiscal 2012. The declines were due to the litigation
charge noted below.
• EPS for fiscal 2013 decreased to $0.01, compared to EPS of $1.79 in fiscal 2012. The decline was due to the litigation
charge noted below.
• Arbitration concluded on litigation with Kraft Foods Global, Inc. ("Kraft") on November 12, 2013, which resulted in a
pretax charge to fiscal 2013 operating results of $2.8 billion. This charge reduced EPS by $2.25 per share in fiscal
2013.
• Cash flow from operations was $2.9 billion in fiscal 2013 compared to $1.8 billion in fiscal 2012. Capital expenditures
were $1.2 billion in fiscal 2013 compared to $856 million in fiscal 2012.
• Available operating cash flow after capital expenditures during fiscal 2013 was directed at returning $1.2 billion of cash
to our shareholders through dividends and share repurchases.
Overview
Starbucks segment results for fiscal 2013 demonstrate the fundamental health of our global business model and our continued
ability to successfully execute new growth initiatives in a disciplined manner. Our strong revenue growth of 12% and continued
segment margin expansion drove increased operating cash flows, which allowed us to both fund our growth initiatives and
increase cash returned to shareholders through dividends and share repurchases.
The Americas segment continued its strong performance in fiscal 2013, with revenues growing 11% and comparable store sales
growth of 7%. Strength in beverage innovation and promotions, operational improvements, and expanded food offerings all
contributed to the increase in comparable store sales. Operating margin expanded 120 basis points to 21.5%, driven by sales
leverage, store efficiencies, and lower commodity costs. Looking forward, we expect to continue to drive sales growth and
profitability through new stores and enhanced product offerings, including the continued roll out of La Boulange™ bakery items
into all of our company-operated stores by the end of fiscal 2014.
In the EMEA segment, we are continuing to make steady progress toward long-term profitability in the region. Revenues grew
2% compared to the prior year, with licensed store revenue growth nearly offset by a decline in company-operated store
revenues. This reflects the shift in our ownership structure, as we have closed underperforming company-operated stores and
are focused on growing our licensed store base in profitable locations. Comparable store sales were flat year over year, but
were modestly positive in the second half of fiscal 2013. EMEA operating margin improved to 5.5% in fiscal 2013 due to our
ongoing cost management efforts and our store portfolio optimization activities which began in the prior year. We expect the
investments we are making in this segment will result in improved operating performance as we progress on our plan towards
mid-teens operating margin over time.
Our CAP segment results reflect a combination of rapid new store growth and solid performance from our existing store base,
including our joint venture operations in China and Japan. New store growth, along with a 9% increase in comparable store
sales, drove a 27% increase in total net revenues for fiscal 2013. Operating income grew 27% to $321 million and operating
margin was unchanged at 35%, primarily due to our rapid growth shifting away from our historically licensed model. We
expect this segment will become a more meaningful contributor to overall company profitability in the future, as we look
forward to continued store openings and establishing China as our largest market outside of the US.
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21
Channel Development segment revenues grew 10% in fiscal 2013, primarily due to increased sales of premium single serve
products. Lower coffee costs was the primary contributor to the 290 basis point increase in operating margin for fiscal 2013. As
we continue to expand customer occasions outside of our retail stores, including growing our presence in the premium single
serve category, we expect this segment will become a more significant contributor to our future growth.
Our consolidated operating results included a litigation charge as a result of the conclusion of our arbitration with Kraft which
resulted in a pretax charge to operating expenses of $2.8 billion. The conclusion of this litigation is described in more detail in
Note 15 to the consolidated financial statements included in Item 8 of Part II of this 10-K. We believe we have adequate
liquidity to fund this expected payment, both in the form of cash on hand and the expected issuance of additional debt in fiscal
2014.
Fiscal 2014 — The View Ahead
For fiscal year 2014, we expect revenue growth driven by mid-single-digit global comparable store sales growth, 1,500 new
store openings, and continued growth in the Channel Development business.
We expect fiscal year 2014 consolidated operating margin improvement, when compared to our fiscal 2013 operating results
excluding the litigation charge associated with the Kraft arbitration, of 150 to 200 basis points and strong EPS growth, driven
primarily by leverage on revenue growth.
The effective tax rate for fiscal 2014 is expected to be approximately 34.5%.
Capital expenditures in fiscal 2014 are expected to be approximately $1.2 billion, primarily for store renovations and new
stores, as well for other investments to support our ongoing growth initiatives.
Operating Segment Overview
Starbucks has four reportable operating segments: 1) Americas, inclusive of the US, Canada, and Latin America markets; 2)
Europe, Middle East, and Africa, ("EMEA"); 3) China / Asia Pacific (“CAP”) and 4) Channel Development. All Other
Segments includes Teavana, Seattle's Best Coffee and Evolution Fresh, as well as our Digital Ventures business.
The Americas, EMEA and CAP segments include company-operated stores and licensed stores. Licensed stores generally have
a higher operating margin than company-operated stores. Under the licensed model, Starbucks receives a reduced share of the
total store revenues, but this is more than offset by the reduction in its share of costs as these are primarily incurred by the
licensee. The EMEA and CAP segments have a higher relative share of licensed stores versus company-operated stores
compared to the Americas segment; however, the Americas segment has been operating significantly longer than the other
segments and has developed deeper awareness of, and attachment to, the Starbucks brand and stores among its customer base.
As a result, the more mature Americas segment has significantly more stores and higher total revenues than the other two
segments. Average sales per store are also higher in the Americas due to various factors including length of time in market.
In certain international markets occupancy costs and store operating expenses can be higher than in the US market due to
higher rents for prime store locations or costs of compliance with country-specific regulatory requirements. Because many of
our international operations are in an early phase of development, operating expenses as a percentage of related revenues are
often higher compared to the US market. International markets in the early stages of development require a more extensive
support organization, relative to the current levels of revenue and operating income, than the US market.
We continue to add new stores in both existing, more-mature markets such as the US, and in newer, higher growth markets
such as China. Our disciplined approach to expanding our global store base also includes optimizing the mix of company-
operated and licensed stores in each market.
Our Channel Development segment includes whole bean and ground coffees, premium Tazo® teas, Starbucks- and Tazo-
branded single serve products, a variety of ready-to-drink beverages, such as Starbucks Refreshers™ beverages, and other
branded products sold worldwide through channels such as grocery stores, warehouse clubs, specialty retailers, convenience
stores, and US foodservice accounts. Ready-to-drink beverages are primarily manufactured and distributed through The North
American Coffee Partnership, a joint venture with the Pepsi-Cola Company. The proportionate share of the results of the joint
venture is included, on a net basis, in income from equity investees on the consolidated statements of earnings.
Acquisitions
See Note 2 to the consolidated financial statements included in Item 8 of Part II of this 10-K for information regarding
acquisitions.
22
Starbucks Corporation
2013
Form
10-K
RESULTS OF OPERATIONS — FISCAL 2013 COMPARED TO FISCAL 2012
Consolidated results of operations (in millions):
Revenues
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Sep 29,
2013
Sep 30,
2012
%
Change
Sep 29,
2013
Sep 30,
2012
% of Total
Net Revenues
$
11,793.2
$
10,534.5
1,360.5
1,738.5
14,892.2
$
1,210.3
1,554.7
13,299.5
$
11.9 %
12.4 %
11.8 %
12.0%
79.2 %
9.1 %
11.7 %
100.0%
79.2 %
9.1 %
11.7 %
100.0%
Total net revenues were $14.9 billion for fiscal 2013, an increase of $1.6 billion, or 12%, over fiscal 2012, primarily due to
increased revenues from company-operated stores (contributing $1.3 billion). The increase in company-operated store revenue
was driven by an increase in comparable store sales (7%, or approximately $720 million) and incremental revenues from 492
net new company-operated store openings over the past 12 months (approximately $386 million).
Licensed store revenue growth contributed $150 million to the increase in total net revenues in fiscal 2013, primarily due to
higher product sales to and royalty revenues from our licensees, as a result of improved comparable store sales and the opening
of 843 net new licensed stores over the past 12 months.
CPG, foodservice and other revenues increased $184 million, primarily driven by increased sales of premium single serve
products (approximately $116 million) and increased foodservice sales (approximately $37 million).
Operating Expenses
Fiscal Year Ended
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
Cost of sales including occupancy costs
$
6,382.3
$
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Income from equity investees
Operating income/(loss)
Supplemental ratios as a % of related revenues:
Store operating expenses
4,286.1
457.2
621.4
937.9
2,784.1
15,469.0
251.4
(325.4) $
$
5,813.3
3,918.1
429.9
550.3
801.2
—
11,512.8
210.7
1,997.4
% of Total
Net Revenues
42.9 %
28.8 %
3.1 %
4.2 %
6.3 %
18.7 %
103.9 %
1.7 %
(2.2)%
43.7 %
29.5 %
3.2 %
4.1 %
6.0 %
— %
86.6 %
1.6 %
15.0%
36.3 %
37.2 %
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points, primarily due to lower
commodity costs (approximately 50 basis points), driven by a decrease in coffee costs.
Store operating expenses as a percentage of total net revenues decreased 70 basis points. As a percentage of company-operated
store revenues, store operating expenses decreased 90 basis points, primarily driven by sales leverage in our Americas segment
(approximately 90 basis points) and store portfolio optimization initiatives in Europe that began in the fourth quarter of fiscal
2012 (approximately 50 basis points). This was partially offset by the addition of Teavana and continued investment in our
emerging brands (approximately 60 basis points).
Starbucks Corporation
2013
Form
10-K
23
Other operating expenses as a percentage of total net revenues decreased 10 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 70 basis points, primarily driven by sales leverage (approximately
40 basis points) and decreased marketing expenses (approximately 20 basis points).
General and administrative expenses as a percentage of total net revenues increased 30 basis points, primarily driven by
increased costs to support overall company growth and the costs related to our October Global Leadership Conference.
Income from equity investees increased $41 million, primarily due to increased income from of our joint venture operations in
Japan and China, as well as improved performance from our North American Coffee Partnership joint venture, which produces,
bottles and distributes our ready-to-drink beverages.
Litigation charge of $2,784.1 million reflects the accrual we recorded as a result of the conclusion of the arbitration with Kraft.
This charge includes $2,227.5 million in damages and $556.6 million in estimated interest and attorneys' fees.
The combination of the above resulted in an operating loss of $325.4 million and operating margin of (220) basis points.
Other Income and Expenses
Fiscal Year Ended
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income taxes
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
Effective tax rate including noncontrolling interests
$
$
(325.4) $
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
$
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
1,383.8
% of Total
Net Revenues
(2.2)%
0.8 %
(0.2)%
(1.5)%
(1.6)%
0.1 %
— %
0.1 %
103.8 %
15.0 %
0.7 %
(0.2)%
15.5 %
5.1 %
10.4 %
— %
10.4 %
32.8 %
Net interest income and other increased $29 million over the prior year, primarily due to gains on the sale of the equity in our
Chile and Argentina joint ventures in the fourth quarter of fiscal 2013 (approximately $45 million) and in Mexico in the second
quarter of fiscal 2013 (approximately $35 million). These gains were partially offset by the absence of additional income
recognized in the prior year associated with unredeemed gift cards following a court ruling related to state unclaimed property
laws (approximately $29 million). Also offsetting the gains were unfavorable mark-to-market adjustments in fiscal 2013
compared to favorable mark-to-market adjustments in fiscal 2012 from derivatives used to manage our risk of commodity price
fluctuations (approximately $24 million).
Income taxes for fiscal year 2013 resulted in an effective tax rate of 103.8% compared to 32.8% for fiscal year 2012. The
change in our effective tax rate was primarily due to the impact of the litigation charge associated with the Kraft arbitration in
fiscal 2013. For additional information on the impact to our fiscal 2013 effective tax rate from the litigation charge, see Note 13
to the consolidated financial statements included in Item 8 of Part II of this 10-K. Excluding the impact of the litigation charge,
the effective tax rate for fiscal year 2013 decreased slightly compared to fiscal 2012 primarily due to benefits from releasing
certain tax reserves in fiscal 2013 and a further benefit in fiscal 2013 primarily relating to state income tax expense adjustments
for returns filed in prior years. These items were partially offset by a decrease in tax benefits relating to coffee procurement in
the current year.
24
Starbucks Corporation
2013
Form
10-K
Segment Information
The following tables summarize the results of operations by segment (in millions):
Americas
Fiscal Year Ended
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
Store operating expenses
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
$
11,000.8
$
4,214.9
3,710.2
96.9
429.3
186.7
8,638.0
2.4
2,365.2
$
$
9,936.0
3,885.5
3,427.8
83.8
392.4
128.2
7,917.7
2.1
2,020.4
As a % of Americas
Total Net Revenues
100.0%
100.0%
38.3 %
33.7 %
0.9 %
3.9 %
1.7 %
78.5 %
— %
21.5%
39.1 %
34.5 %
0.8 %
3.9 %
1.3 %
79.7 %
— %
20.3%
37.0 %
37.8 %
Americas total net revenues for fiscal 2013 increased $1.1 billion, or 11%, primarily due to increased revenues from company-
operated stores (contributing $961 million) and licensed stores (contributing $90 million).
The increase in company-operated store revenues was driven by an increase in comparable store sales (7%, or approximately
$676 million) and incremental revenues from 276 net new company-operated store openings over the past 12 months
(approximately $273 million). The increase in licensed stores revenue was due to higher product sales to and royalty revenues
from our licensees as a result of improved comparable store sales and the opening of 404 net new licensed stores over the past
12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points, primarily due to store
initiatives to reduce waste (approximately 40 basis points) and lower commodity costs (approximately 30 basis points), driven
by a decrease in coffee costs.
Store operating expenses as a percentage of total net revenues (as well as a percentage of company-operated store revenues)
decreased 80 basis points, primarily driven by sales leverage (approximately 60 basis points).
General and administrative expenses as a percentage of total net revenues increased 40 basis points primarily due to the costs
related to our October Global Leadership Conference (approximately 20 basis points).
The combination of these changes resulted in an increase in operating margin of 120 basis points over fiscal 2012.
Starbucks Corporation
2013
Form
10-K
25
EMEA
Fiscal Year Ended
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
Store operating expenses
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
$
1,160.0
$
1,141.3
590.9
339.4
38.5
55.5
71.9
597.3
371.1
33.6
57.1
75.7
1,096.2
1,134.8
$
0.4
64.2
$
0.3
6.8
As a % of EMEA
Total Net Revenues
100.0%
50.9 %
29.3 %
3.3 %
4.8 %
6.2 %
94.5 %
— %
5.5%
100.0%
52.3 %
32.5 %
2.9 %
5.0 %
6.6 %
99.4 %
— %
0.6%
36.4 %
38.3 %
EMEA total net revenues for fiscal 2013 increased $19 million, or 2%, over fiscal 2012. Licensed stores revenue grew $51
million, or 36%, due to increased product sales to and higher royalty revenues from licensees, primarily from the opening of
129 net new licensed stores over the past 12 months and improved comparable store sales. This growth was largely offset by a
decline of $36 million in company-operated stores revenue resulting from our store portfolio optimization activities which
began in the prior year.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 140 basis points, primarily due to lower
occupancy costs resulting from our store portfolio optimization initiatives in Europe that began in the fourth quarter of fiscal
2012 (approximately 120 basis points) and a reduction to the estimated asset retirement obligations of our store leases in the
region in fiscal 2013 (approximately 70 basis points). These improvements were partially offset by the impact of the shift in
composition of our store portfolio in the region to more licensed stores, which have a lower gross margin.
Store operating expenses as a percentage of total net revenues decreased 320 basis points. As a percentage of company-
operated store revenues, store operating expenses decreased 190 basis points, primarily from our store portfolio optimization
initiatives (approximately 120 basis points).
Other operating expenses as a percentage of total net revenues increased 40 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 250 basis points, mainly driven by sales leverage (approximately
180 basis points).
The above changes contributed to an overall improvement in operating margin of 490 basis points over fiscal 2012.
26
Starbucks Corporation
2013
Form
10-K
China / Asia Pacific
Fiscal Year Ended
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
$
Store operating expenses
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
$
917.0
$
449.5
170.0
46.1
33.8
48.4
747.8
152.0
321.2
$
721.4
362.8
119.2
47.0
23.2
39.0
591.2
122.4
252.6
As a % of CAP
Total Net Revenues
100.0%
49.0 %
18.5 %
5.0 %
3.7 %
5.3 %
81.5 %
16.6 %
35.0%
100.0%
50.3 %
16.5 %
6.5 %
3.2 %
5.4 %
82.0 %
17.0 %
35.0%
25.3 %
24.4 %
China/Asia Pacific total net revenues for fiscal 2013 increased $196 million, or 27%, primarily due to increased revenues from
company-operated stores (contributing $183 million), driven by the opening of 240 net new stores over the past 12 months
(approximately $129 million) and a 9% increase in comparable store sales (approximately $43 million).
Licensed store revenues contributed $13 million to the increase in total net revenues, mainly from increased royalty revenues
from and product sales to licensees, driven by the opening of 348 net new licensed stores over the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 130 basis points, primarily driven by
company-operated store growth (approximately 170 basis points) as product sales through company-operated stores have
higher gross margins than product sales to licensees.
Store operating expenses as a percentage of total net revenues increased 200 basis points due primarily to new store growth. As
a percentage of company-operated store revenues, store operating expenses increased 90 basis points due to a change in
classification of certain operating costs that were included in general and administrative expenses (approximately 50 basis
points) and other operating expenses (approximately 40 basis points) in the prior year.
Other operating expenses as a percentage of total net revenues decreased 150 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 140 basis points, primarily driven by a change in classification of
certain operating costs to store operating expenses in the current year (approximately 110 basis points).
Income from equity investees increased $30 million, primarily due to improved performance of our joint venture operations in
Japan and China.
The above changes resulted in the operating margin percentage being unchanged year over year.
Starbucks Corporation
2013
Form
10-K
27
Channel Development
Fiscal Year Ended
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
$
1,420.7
$
1,292.2
As a % of Channel Development
Total Net Revenues
100.0%
100.0%
878.4
201.2
1.1
21.1
1,101.8
96.6
415.5
$
$
827.6
191.1
1.3
17.0
1,037.0
85.2
340.4
61.8 %
14.2 %
0.1 %
1.5 %
77.6 %
6.8 %
29.2%
64.0 %
14.8 %
0.1 %
1.3 %
80.3 %
6.6 %
26.3%
Channel Development total net revenues for fiscal 2013 increased $129 million, or 10%, primarily due to increased sales of
premium single serve products (approximately $116 million).
Operating Expenses
Cost of sales as a percentage of total net revenues decreased 220 basis points, primarily due to lower coffee costs
(approximately 250 basis points).
Other operating expenses as a percentage of total net revenues decreased 60 basis points, due primarily to lower marketing
expenditures (approximately 20 basis points) and increased sales leverage (approximately 20 basis points).
The above changes contributed to an increase in operating margin of 290 basis points over fiscal 2012.
All Other Segments
Fiscal Year Ended
Total net revenues
Cost of sales
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating loss
Sep 29,
2013
Sep 30,
2012
% Change
$
393.7
$
239.8
66.5
75.3
11.7
34.9
428.2
—
(34.5) $
$
208.6
140.1
—
74.4
2.5
19.7
236.7
0.7
(27.4)
88.7 %
71.2 %
100.0 %
1.2 %
368.0 %
77.2 %
80.9 %
(100.0)%
25.9 %
All Other Segments includes Teavana, Seattle’s Best Coffee, Evolution Fresh, and Digital Ventures.
Total net revenues for All Other Segments increased $185 million, driven by incremental revenues from the acquisition of
Teavana in the second quarter of fiscal 2013 (approximately $156 million).
Total operating expenses increased $192 million, largely due to incremental expenses from the acquisition of Teavana.
28
Starbucks Corporation
2013
Form
10-K
RESULTS OF OPERATIONS — FISCAL 2012 COMPARED TO FISCAL 2011
Consolidated results of operations (in millions):
Revenues
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Sep 30,
2012
Oct 2,
2011
%
Change
Sep 30,
2012
Oct 2,
2011
% of Total
Net Revenues
$
10,534.5
$
1,210.3
1,554.7
13,299.5
$
$
9,632.4
1,007.5
1,060.5
11,700.4
9.4 %
20.1 %
46.6 %
13.7%
79.2 %
9.1 %
11.7 %
100.0%
82.3 %
8.6 %
9.1 %
100.0%
Consolidated net revenues were $13.3 billion for fiscal 2012, an increase of 13.7%, or $1.6 billion over fiscal 2011, primarily
due to increased revenues from company-operated stores (contributing $902 million), driven by an increase in comparable store
sales (approximately 7%, or $680 million). Also contributing to the increase were incremental revenues from net new
company-operated store openings over the past 12 months (approximately $184 million).
Licensed store revenues contributed $203 million to the increase in total net revenues in fiscal 2012, primarily due to higher
product sales to and royalty revenues from our licensees, resulting from improved comparable store sales and the opening of
665 net new licensed stores over the past 12 months.
CPG, foodservice and other revenues increased $494 million, primarily due to sales of Starbucks- and Tazo-branded K-Cup®
portion packs launched in the CPG channel on November 1, 2011 (approximately $232 million). The benefit of recognizing full
revenue from packaged coffee and tea under the direct distribution model (approximately $78 million) and an increase in
foodservice revenues (approximately $50 million) also contributed.
Operating Expenses
Fiscal Year Ended
Sep 30,
2012
Oct 2,
2011
Sep 30,
2012
Oct 2,
2011
Cost of sales including occupancy costs
$
5,813.3
$
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Gain on sale of properties
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
Store operating expenses
3,918.1
429.9
550.3
801.2
4,915.5
3,594.9
392.8
523.3
749.3
11,512.8
10,175.8
—
210.7
1,997.4
$
30.2
173.7
1,728.5
$
% of Total
Net Revenues
43.7 %
29.5 %
3.2 %
4.1 %
6.0 %
86.6 %
— %
1.6 %
15.0%
42.0 %
30.7 %
3.4 %
4.5 %
6.4 %
87.0 %
0.3 %
1.5 %
14.8%
37.2 %
37.3 %
Cost of sales including occupancy costs as a percentage of total net revenues increased 170 basis points, driven by increased
commodity costs (approximately 160 basis points), primarily due to higher coffee costs.
Store operating expenses as a percentage of total net revenues decreased 120 basis points, due to increased Channel
Development and licensed store revenues. Store operating expenses as a percent of company-operated store revenues decreased
10 basis points due to increased sales leverage.
Starbucks Corporation
2013
Form
10-K
29
Other operating expenses as a percentage of total net revenues decreased 20 basis points. As a percentage of net revenues
excluding company-operated store revenues, other operating expenses decreased 350 basis points. This decrease was primarily
driven by increased sales leverage (approximately 150 basis points), the absence of charges in fiscal 2012 related to the
Seattle’s Best Coffee® store closures in Borders bookstores (approximately 80 basis points) and a shift in the timing of
marketing spend (approximately 60 basis points).
Income from equity investees increased $37.0 million, primarily due to an increase in income from our North American Coffee
Partnership (approximately $13 million), Japan (approximately $11 million) and Shanghai (approximately $10 million) joint
venture operations.
The combination of these changes, along with increased sales leverage on depreciation and amortization (approximately 40
basis points) and general and administrative expenses (approximately 40 basis points), resulted in an increase in operating
margin of 20 basis points over fiscal 2011.
Other Income and Expenses
Fiscal Year Ended
Operating income
Interest income and other, net
Interest expense
Earnings before income taxes
Income taxes
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
Effective tax rate including noncontrolling interests
$
Sep 30,
2012
Oct 2,
2011
Sep 30,
2012
Oct 2,
2011
$
1,997.4
$
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
1,383.8
$
1,728.5
115.9
(33.3)
1,811.1
563.1
1,248.0
2.3
1,245.7
% of Total
Net Revenues
15.0 %
0.7 %
(0.2)%
15.5 %
5.1 %
10.4 %
— %
10.4 %
32.8 %
14.8 %
1.0 %
(0.3)%
15.5 %
4.8 %
10.7 %
— %
10.6 %
31.1 %
Net interest income and other decreased $21 million over the prior year, primarily due to the absence of the gain recognized in
the fourth quarter of fiscal 2011 resulting from the acquisition of the remaining interest in our previous joint venture operations
in Switzerland and Austria (approximately $55 million), partially offset by the recognition of additional income associated with
unredeemed gifts cards in the second quarter of fiscal 2012 (approximately $29 million), following a court ruling related to
state unclaimed property laws.
Income taxes for the fiscal year ended 2012 resulted in an effective tax rate of 32.8% compared to 31.1% for fiscal year 2011.
The rate increased in fiscal year 2012 primarily due to tax benefits recognized in fiscal 2011 from the Switzerland and Austria
transaction and the release of foreign valuation allowances.
30
Starbucks Corporation
2013
Form
10-K
Segment Information
The following tables summarize the results of operations by segment (in millions):
Americas
Fiscal Year Ended
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
Store operating expenses
Revenues
Sep 30,
2012
Oct 2,
2011
Sep 30,
2012
Oct 2,
2011
As a % of Americas Total
Net Revenues
$
9,936.0
$
3,885.5
3,427.8
83.8
392.4
128.2
7,917.7
2.1
2,020.4
$
$
9,065.0
3,512.7
3,184.2
75.8
391.4
127.3
7,291.4
1.6
1,775.2
100.0%
39.1 %
34.5 %
0.8 %
3.9 %
1.3 %
79.7 %
— %
20.3%
100.0%
38.8 %
35.1 %
0.8 %
4.3 %
1.4 %
80.4 %
— %
19.6%
37.8 %
38.1 %
Americas total net revenues for fiscal 2012 increased 10%, or $871 million, primarily due to increased revenues from
company-operated stores (contributing $712 million), driven by an increase in comparable store sales (approximately 8%, or
$626 million). Also contributing to the increase were incremental revenues from net new company-operated store openings
over the past 12 months (approximately $100 million).
Licensed store revenues also contributed to the increase in total net revenues with an increase of $149 million in fiscal 2012
over the prior year period, primarily due to higher product sales to and royalty revenues from our licensees, resulting from
improved comparable store sales and the opening of 270 net new licensed stores over the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues increased 30 basis points, primarily driven by
higher commodity costs (approximately 110 basis points), mainly coffee, partially offset by increased sales leverage on
occupancy costs (approximately 70 basis points).
Store operating expenses as a percentage of total net revenues decreased 60 basis points. Increased licensed store revenues
contributed approximately 30 basis points of the decrease. Store operating expenses as a percentage of company-operated store
revenues decreased 30 basis points, primarily due to increased sales leverage (approximately 70 basis points), partially offset
by higher debit card transaction fees (approximately 20 basis points).
Other operating expenses as a percentage of total net revenues was flat over prior year. As a percentage of net revenues
excluding company-operated store revenues, other operating expenses decreased 100 basis points, primarily driven by
increased sales leverage.
The combination of these changes, along with increased sales leverage on depreciation and amortization expense
(approximately 40 basis points), resulted in an increase in operating margin of 70 basis points over fiscal 2011.
Starbucks Corporation
2013
Form
10-K
31
EMEA
Fiscal Year Ended
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
Store operating expenses
Revenues
Sep 30,
2012
Oct 2,
2011
Sep 30,
2012
Oct 2,
2011
As a % of EMEA Total
Net Revenues
$
1,141.3
$
1,046.8
597.3
371.1
33.6
57.1
75.7
530.3
327.3
36.5
53.4
66.4
1,134.8
1,013.9
0.3
6.8
$
6.0
38.9
$
100.0%
52.3 %
32.5 %
2.9 %
5.0 %
6.6 %
99.4 %
— %
0.6%
100.0%
50.7 %
31.3 %
3.5 %
5.1 %
6.3 %
96.9 %
0.6 %
3.7%
38.3 %
36.1 %
EMEA total net revenues for fiscal 2012 increased 9%, or $95 million, primarily driven by increased revenues from company-
operated stores (contributing $63 million), due to the acquisition of the remaining interest in our previous joint venture
operations in Switzerland and Austria in the fourth quarter of fiscal 2011 (approximately $80 million), partially offset by
unfavorable foreign currency fluctuations (approximately $33 million).
An increase in licensed store revenues of $27 million also contributed to the increase in total net revenues, primarily due to
higher product sales to and royalty revenues from our licensees, resulting from the opening of 101 net new licensed stores over
the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues increased 160 basis points, primarily driven by
higher costs related to the transition to a consolidated food and dairy distribution model in the UK that began in the first quarter
of fiscal 2012 (approximately 180 basis points). These costs are expected to decline over time as the full benefits of the
transition are realized. Also contributing to the increase were costs related to store portfolio optimization initiatives occurring in
the fourth quarter of fiscal 2012 (approximately 60 basis points), partially offset by increased sales leverage on occupancy
costs.
Store operating expenses as a percentage of total net revenues increased 120 basis points. Store operating expenses as a
percentage of company-operated store revenues increased 220 basis points, primarily driven by asset impairments related to
underperforming stores (approximately 140 basis points). Also contributing to the increase were costs related to store portfolio
optimization initiatives occurring in the fourth quarter of fiscal 2012 (approximately 40 basis points).
Other operating expenses as a percentage of total net revenues decreased 60 basis points. Excluding the impact of company-
operated store revenues, other operating expenses decreased 640 basis points, primarily driven by operational efficiencies.
Income from equity investees declined to $0.3 million in fiscal 2012, due to the acquisition of the remaining interest in our
previous joint venture operations in Switzerland and Austria.
The above changes contributed to a decrease in operating margin of 310 basis points over the prior year.
32
Starbucks Corporation
2013
Form
10-K
China / Asia Pacific
Fiscal Year Ended
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Supplemental ratios as a % of related revenues:
$
Store operating expenses
Revenues
Sep 30,
2012
Oct 2,
2011
Sep 30,
2012
Oct 2,
2011
As a % of CAP Total
Net Revenues
$
721.4
$
362.8
119.2
47.0
23.2
39.0
591.2
122.4
252.6
$
552.3
282.0
83.4
35.7
18.1
34.7
453.9
92.9
191.3
100.0%
50.3 %
16.5 %
6.5 %
3.2 %
5.4 %
82.0 %
17.0 %
35.0%
100.0%
51.1 %
15.1 %
6.5 %
3.3 %
6.3 %
82.2 %
16.8 %
34.6%
24.4 %
23.1 %
China / Asia Pacific total net revenues for fiscal 2012 increased 31%, or $169 million, primarily driven by increased revenues
from company-operated stores (contributing $128 million). The increase in company-operated store revenues was primarily due
to the opening of 154 net new stores over the past 12 months (approximately $71 million) and an increase in comparable store
sales (approximately 15%, or $53 million).
Also contributing to the increase in revenues was an increase in licensed store revenues of $41 million, due to increased royalty
revenues from and product sales to licensees, primarily driven by 294 net new licensed store openings over the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points primarily driven by the
accelerated growth of company-operated stores, which contribute a higher gross margin, in China (approximately 140 basis
points), partially offset by increased commodity costs (approximately 120 basis points), mainly higher coffee costs.
Store operating expenses as a percentage of total net revenues increased 140 basis points. Store operating expenses as a
percentage of company-operated store revenues increased 130 basis points, primarily driven by increased costs associated with
the expansion efforts of company-operated stores in mainland China.
Income from equity investees increased $30 million, primarily driven by an increase in income from our Japan (approximately
$11 million) and Shanghai (approximately $10 million) joint venture operations.
The combination of these changes, along with increased sales leverage on depreciation and amortization (approximately 10
basis points) and general and administrative expenses (approximately 90 basis points), resulted in an increase in operating
margin of 40 basis points over fiscal 2011.
Starbucks Corporation
2013
Form
10-K
33
Channel Development
Fiscal Year Ended
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Sep 30,
2012
Oct 2,
2011
Sep 30,
2012
Oct 2,
2011
$
1,292.2
$
827.6
191.1
1.3
17.0
1,037.0
85.2
340.4
$
$
860.5
487.5
151.8
2.4
10.9
652.6
75.6
283.5
As a % of Channel Development
Total Net Revenues
100.0%
100.0%
64.0 %
14.8 %
0.1 %
1.3 %
80.3 %
6.6 %
26.3%
56.7 %
17.6 %
0.3 %
1.3 %
75.8 %
8.8 %
32.9%
Channel Development total net revenues for fiscal 2012 increased 50%, or $432 million, primarily due to sales of Starbucks-
and Tazo-branded K-Cup® portion packs (approximately $232 million). The benefit of recognizing full revenue from packaged
coffee and tea sales under the direct distribution model through the second quarter of fiscal 2012 (approximately $70 million)
and increased foodservice revenues (approximately $33 million) also contributed.
Operating Expenses
Cost of sales as a percentage of total net revenues increased 730 basis points, primarily due to increased commodity costs
(approximately 570 basis points), mainly coffee, and a shift in our product mix driven by the introduction of Starbucks- and
Tazo-branded K-Cup® portion packs (approximately 140 basis points).
Other operating expenses as a percentage of total net revenues decreased 280 basis points, primarily due to increased sales
leverage.
Income from equity investees increased $10 million over the prior year period, driven by increased income from our North
American Coffee Partnership joint venture. Income from equity investees declined as a percentage of total net revenues
(approximately 220 basis points) primarily due to the growth in segment revenues.
The combination of these changes resulted in a decrease in operating margin of 660 basis points over fiscal 2011.
All Other Segments
Fiscal Year Ended
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income/(Loss) from equity investees
Operating loss
Sep 30,
2012
Oct 2,
2011
%
Change
$
208.6
$
140.1
74.4
2.5
19.7
236.7
0.7
(27.4) $
$
175.8
103.0
93.0
1.0
12.2
209.2
(2.4)
(35.8)
18.7 %
36.0 %
(20.0 )%
150.0 %
61.5 %
13.1 %
nm
(23.5)%
All other segments includes operating results from Teavana, Seattle’s Best Coffee, Evolution Fresh and Digital Ventures.
Total net revenues increased $33 million, primarily due to incremental revenues from Evolution Fresh, which was acquired
during the first quarter of fiscal 2012.
Total operating expenses increased $28 million, primarily due to increased cost of sales resulting from higher coffee costs.
34
Starbucks Corporation
2013
Form
10-K
SUMMARIZED QUARTERLY FINANCIAL INFORMATION (unaudited; in millions, except EPS)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Full
Year
Fiscal 2013:(1)
Net revenues
Operating income/(loss)
Net earnings/(loss) attributable to Starbucks
EPS — diluted
Fiscal 2012:
Net revenues
Operating income
Net earnings attributable to Starbucks
EPS — diluted
$
3,799.6
$
3,555.9
$
3,741.7
$
630.6
432.2
0.57
3,435.9
556.0
382.1
$
$
544.1
390.4
0.51
3,195.9
430.4
309.9
$
$
615.2
417.8
0.55
3,303.6
491.6
333.1
$
$
$
$
$
$
3,795.0
(2,115.2)
(1,232.0)
14,892.2
(325.4)
8.3
(1.64) $
0.01
3,364.2
$
13,299.5
519.6
359.0
1,997.4
1,383.8
1.79
0.50
$
0.40
$
0.43
$
0.46
$
(1) The fourth quarter of fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the conclusion of the arbitration
with Kraft.
FINANCIAL CONDITION, LIQUIDITY AND CAPITAL RESOURCES
Investment Overview
Starbucks cash and short-term investments were $3.2 billion and $2.0 billion as of September 29, 2013 and September 30,
2012, respectively. As of September 29, 2013, approximately $994.4 million of cash was held in foreign subsidiaries. Of our
cash held in foreign subsidiaries, $527.4 million is denominated in the US dollar. We actively manage our cash and short-term
investments in order to internally fund operating needs domestically and internationally, make scheduled interest and principal
payments on our borrowings, and return cash to shareholders through common stock cash dividend payments and share
repurchases. Our short-term investments consisted predominantly of US Treasury securities, commercial paper, corporate
bonds, and US Agency securities. Also included in our short-term investment portfolio are certificates of deposit placed through
an account registry service, with maturities ranging from 91 days to one year. The principal amounts of the individual
certificates of deposit do not exceed the Federal Deposit Insurance Corporation limits. Our portfolio of long-term available for
sale securities consists predominantly of high investment-grade corporate bonds, diversified among industries and individual
issuers.
Borrowing capacity
Our previous $500 million unsecured, revolving credit facility (the “2010 credit facility”) was set to mature in November 2014.
In the second quarter of fiscal 2013, we replaced the 2010 credit facility with a new $750 million unsecured, revolving credit
facility (the “2013 credit facility”) with various banks, of which $150 million may be used for issuances of letters of credit.
The 2013 credit facility is available for working capital, capital expenditures and other corporate purposes, including
acquisitions and share repurchases, and is currently set to mature on February 5, 2018. Starbucks has the option, subject to
negotiation and agreement with the related banks, to increase the maximum commitment amount by an additional $750 million.
Borrowings under the 2013 credit facility will bear interest at a variable rate based on LIBOR, and, for US dollar-denominated
loans under certain circumstances, a Base Rate (as defined in the 2013 credit facility), in each case plus an applicable margin.
The applicable margin is based on the better of (i) the Company's long-term credit ratings assigned by Moody's and Standard &
Poor's rating agencies, and (ii) the Company's fixed charge coverage ratio, pursuant to a pricing grid set forth in the 2013 credit
facility. The current applicable margin is 0.795% for Eurocurrency Rate Loans and 0.00% for Base Rate Loans. The 2013 credit
facility contains provisions requiring us to maintain compliance with certain covenants, including a minimum fixed charge
coverage ratio, which measures our ability to cover financing expenses. As a result of the arbitrator’s ruling on the Kraft
litigation, which is discussed further in Note 15 to the consolidated financial statements included in Item 8 of Part II of this 10-
K, the credit facility was amended on November 15, 2013 to exclude the impact of the litigation charge, including the impact
on our fixed charge coverage ratio. As of September 29, 2013, we were in compliance with each of these covenants, as
amended.
Starbucks Corporation
2013
Form
10-K
35
Under our commercial paper program, as approved by our board of directors, we may issue unsecured commercial paper notes
up to a maximum aggregate amount outstanding at any time of $1 billion, with individual maturities that may vary, but not
exceed 397 days from the date of issue. Amounts outstanding under the commercial paper program are to be backstopped by
available commitments under our credit facility. Currently, we may issue up to $729 million under our commercial paper
program (the $750 million committed credit facility amount, less $21 million in outstanding letters of credit). The proceeds
from borrowings under our commercial paper program may be used for working capital needs, capital expenditures and other
corporate purposes, including acquisitions and share repurchases. During fiscal 2013 and fiscal 2012, there were no borrowings
under the credit facility or commercial paper programs. As of September 29, 2013 and September 30, 2012, a total of $21
million and $18 million, respectively, in letters of credit were outstanding under the credit facility.
In September 2013, we issued $750 million of 10-year 3.85% Senior Notes due in October 2023, in an underwritten registered
public offering. Interest on the notes is payable semi-annually on April 1 and October 1 of each year, commencing April 1,
2014. As discussed further in Note 3 to the consolidated financial statements included in Item 8 of Part II of this 10-K, during
the third quarter of fiscal 2013 we entered into forward-starting interest rate swap agreements to hedge the variability in cash
flows due to changes in the benchmark interest rate related to these Senior Notes. We cash settled these swap agreements
during the fourth quarter of fiscal 2013 at the time of the pricing of the $750 million in Senior Notes. The resulting net gains
from these agreements are included in accumulated other comprehensive income and will be amortized as a reduction to
interest expense on the consolidated statements of earnings over the life of these Senior Notes.
The indentures under which our $550 million of 10-year 6.25% Senior Notes and our $750 million of 10-year 3.85% Senior
Notes were issued also require us to maintain compliance with certain covenants, including limits on future liens and sale and
leaseback transactions on certain material properties. As of September 29, 2013, we were in compliance with each of these
covenants.
Use of Cash
As discussed further in Note 15 to the consolidated financial statements included in Item 8 of Part II of this 10-K, the
arbitration concluded for a commercial dispute relating to a distribution agreement we previously held with Kraft. As a result of
the arbitration proceedings, Starbucks was ordered to pay Kraft $2.23 billion in damages plus prejudgment interest and
attorneys' fees. We have estimated prejudgment interest and attorneys' fees to be approximately $557 million. We expect to
fund our payment to Kraft through the use of available cash on hand in the US and anticipated additional issuance of debt.
We expect to use additional available cash and short-term investments, including additional potential future borrowings under
the credit facility and commercial paper program, to invest in our core businesses, including new product innovations and
related marketing support, as well as other new business opportunities related to our core businesses. We believe that future
cash flows generated from operations and existing cash and short-term investments both domestically and internationally will
be sufficient to finance capital requirements for our core businesses in those respective markets as well as shareholder
distributions for the foreseeable future.
We consider the majority of undistributed earnings of our foreign subsidiaries and equity investees as of September 29, 2013 to
be indefinitely reinvested and, accordingly, no US income and foreign withholding taxes have been provided on such earnings.
We have not, nor do we anticipate the need to, repatriate funds to the US to satisfy domestic liquidity needs; however, in the
event that we need to repatriate all or a portion of our foreign cash to the US we would be subject to additional US income
taxes, which could be material. We do not believe it is practical to calculate the potential tax impact of repatriation, as there is a
significant amount of uncertainty around the calculation, including the availability and amount of foreign tax credits at the time
of repatriation, tax rates in effect, and other indirect tax consequences associated with repatriation.
We may use our available cash resources to make proportionate capital contributions to our equity method and cost method
investees. We may also seek strategic acquisitions to leverage existing capabilities and further build our business in support of
our growth agenda. Acquisitions may include increasing our ownership interests in our equity method and cost method
investees. Any decisions to increase such ownership interests will be driven by valuation and fit with our ownership strategy.
Significant new joint ventures, acquisitions and/or other new business opportunities may require additional outside funding.
Other than the expected payment to Kraft and normal operating expenses, cash requirements for fiscal 2014 are expected to
consist primarily of new company-operated stores; capital expenditures for remodeling and refurbishment of, and equipment
upgrades for, existing company-operated stores; systems and technology investments in the stores and in the support
infrastructure; and additional investments in manufacturing capacity. Total capital expenditures for fiscal 2014 are expected to
be approximately $1.2 billion.
36
Starbucks Corporation
2013
Form
10-K
During each of the first three quarters of fiscal 2012, we declared and paid a cash dividend to shareholders of $0.17 per share.
In the fourth quarter of fiscal 2012 and each of the first three quarters of fiscal 2013 we declared a cash dividend of $0.21 per
share. Cash dividends paid in fiscal 2013 and 2012 totaled $629 million and $513 million, respectively. In the fourth quarter of
fiscal 2013, we declared a cash dividend of $0.26 per share to be paid on November 29, 2013 with an expected payout of $196
million.
During fiscal years 2013 and 2012, we repurchased 11 million and 12 million shares of common stock, respectively, or $544
million and $593 million, respectively, under share repurchase authorizations. The number of remaining shares authorized for
repurchase at September 29, 2013 totaled 26.4 million.
Cash Flows
Cash provided by operating activities was $2.9 billion for fiscal year 2013, compared to $1.8 billion for fiscal year 2012. The
increase was primarily due to increased earnings, excluding the accrued litigation charge, and improvements in working capital
accounts, primarily driven by a decrease in inventories and an increase in accounts payable.
Cash used by investing activities totaled $1.4 billion for fiscal years 2013, compared to $974 million for fiscal year 2012. The
increase was primarily due to cash paid to acquire Teavana and an increase in capital expenditures, primarily for remodeling
and renovating existing company-operated stores and opening new retail stores, partially offset by a net increase in cash
received from investment securities.
Cash used by financing activities for fiscal year 2013 totaled $108 million, compared to $746 million for fiscal year 2012. The
decrease was primarily due to the net cash proceeds from the fiscal 2013 issuance of long-term debt, partially offset by an
increase in cash returned to shareholders through higher dividend payments in fiscal 2013.
Contractual Obligations
Our contractual obligations and borrowings as of September 29, 2013, and the timing and effect that such commitments are
expected to have on our liquidity and capital requirements in future periods (in millions):
(1)
Contractual Obligations
Operating lease obligations(2)
Purchase obligations(3)
Debt obligations(4)
Other obligations(5)
Total
Payments Due by Period
Total
Less than 1
Year
1 - 3
Years
3 - 5
Years
More than
5 Years
$
4,585.9
$
875.1
$
1,490.2
$
978.1
$
1,242.5
915.7
1,697.3
2,837.6
570.4
48.8
2,787.7
300.3
126.5
6.0
45.0
642.1
6.4
—
879.9
37.5
$
10,036.5
$
4,282.0
$
1,923.0
$
1,671.6
$
2,159.9
(1)
Income tax liabilities for uncertain tax positions were excluded as we are not able to make a reasonably reliable estimate
of the amount and period of related future payments. As of September 29, 2013, we had $91.1 million of gross
unrecognized tax benefits for uncertain tax positions.
(2) Amounts include direct lease obligations, excluding any taxes, insurance and other related expenses.
(3) Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding on
Starbucks and that specify all significant terms. Green coffee purchase commitments comprise 96% of total purchase
obligations.
(4) Debt amounts include principal maturities and scheduled interest payments on our long-term debt.
(5) Other obligations include our estimated future payments associated with the accrued litigation charge and other long-
term liabilities primarily consisting of asset retirement obligations, capital lease obligations and hedging instruments.
Starbucks currently expects to fund these commitments primarily with operating cash flows generated in the normal course of
business.
Off-Balance Sheet Arrangements
Off-balance sheet arrangements relate to operating lease and purchase commitments detailed in the footnotes to the
consolidated financial statements in this 10-K.
Starbucks Corporation
2013
Form
10-K
37
COMMODITY PRICES, AVAILABILITY AND GENERAL RISK CONDITIONS
Commodity price risk represents Starbucks primary market risk, generated by our purchases of green coffee and dairy products,
among other items. We purchase, roast and sell high-quality whole bean arabica coffee and related products and risk arises
from the price volatility of green coffee. In addition to coffee, we also purchase significant amounts of dairy products to
support the needs of our company-operated stores. The price and availability of these commodities directly impact our results
of operations and we expect commodity prices, particularly coffee, to impact future results of operations. For additional details
see Product Supply in Item 1, as well as Risk Factors in Item 1A of this 10-K.
FINANCIAL RISK MANAGEMENT
Market risk is defined as the risk of losses due to changes in commodity prices, foreign currency exchange rates, equity
security prices, and interest rates. We manage our exposure to various market-based risks according to a market price risk
management policy. Under this policy, market-based risks are quantified and evaluated for potential mitigation strategies, such
as entering into hedging transactions. The market price risk management policy governs how hedging instruments may be used
to mitigate risk. Risk limits are set annually and prohibit speculative trading activity. We also monitor and limit the amount of
associated counterparty credit risk. In general, hedging instruments do not have maturities in excess of five years.
The sensitivity analyses disclosed below provide only a limited, point-in-time view of the market risk of the financial
instruments discussed. The actual impact of the respective underlying rates and price changes on the financial instruments may
differ significantly from those shown in the sensitivity analyses.
Commodity Price Risk
We purchase commodity inputs, including coffee, dairy products and diesel that are used in our operations and are subject to
price fluctuations that impact our financial results. In addition to fixed-price and price-to-be-fixed contracts for coffee
purchases, we have entered into commodity hedges to manage commodity price risk using financial derivative instruments.
The following table summarizes the potential impact as of September 29, 2013 to Starbucks future net earnings and other
comprehensive income (“OCI”) from changes in commodity prices. The information provided below relates only to the
hedging instruments and does not represent the corresponding changes in the underlying hedged items (in millions):
Commodity hedges
$
6
$
(6) $
— $
—
Increase/(Decrease) to Net Earnings
Increase/(Decrease) to OCI
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
Foreign Currency Exchange Risk
The majority of our revenue, expense and capital purchasing activities are transacted in US dollars. However, because a portion
of our operations consists of activities outside of the US, we have transactions in other currencies, primarily the Canadian
dollar, Japanese yen, Chinese renminbi, British pound, and euro. As a result, we may engage in transactions involving various
derivative instruments to hedge revenues, inventory purchases, assets, and liabilities denominated in foreign currencies.
As of September 29, 2013, we had forward foreign exchange contracts that hedge portions of anticipated international revenue
streams and inventory purchases. In addition, we had forward foreign exchange contracts that qualify as accounting hedges of
our net investment in Starbucks Japan to minimize foreign currency exposure.
Starbucks also had forward foreign exchange contracts that are not designated as hedging instruments for accounting purposes
(free standing derivatives), but which largely offset the financial impact of translating certain foreign currency denominated
payables and receivables. Increases or decreases in the fair value of these derivatives are generally offset by corresponding
decreases or increases in the US dollar value of our foreign currency denominated payables and receivables (i.e., “hedged
items”) that would occur within the period.
38
Starbucks Corporation
2013
Form
10-K
The following table summarizes the potential impact as of September 29, 2013 to Starbucks future net earnings and other
comprehensive income (“OCI”) from changes in the fair value of these derivative financial instruments due in turn to a change
in the value of the US dollar as compared to the level of foreign exchange rates. The information provided below relates only to
the hedging instruments and does not represent the corresponding changes in the underlying hedged items (in millions):
Foreign currency hedges
$
8
$
(8) $
37
$
(37)
Increase/(Decrease) to Net Earnings
Increase/(Decrease) to OCI
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
Equity Security Price Risk
We have minimal exposure to price fluctuations on equity mutual funds and equity exchange-traded funds within our trading
portfolio. The trading securities approximate a portion of our liability under the Management Deferred Compensation Plan
(“MDCP”). A corresponding liability is included in accrued compensation and related costs on the consolidated balance sheets.
These investments are recorded at fair value with unrealized gains and losses recognized in net interest income and other in the
consolidated statements of earnings. The offsetting changes in the MDCP liability are recorded in general and administrative
expenses. We performed a sensitivity analysis based on a 10% change in the underlying equity prices of our investments as of
September 29, 2013 and determined that such a change would not have a significant impact on the fair value of these
instruments.
Interest Rate Risk
Debt Securities
We utilize short-term and long-term financing and may use interest rate hedges to manage the effect of interest rate changes on
our existing debt as well as the anticipated issuance of new debt. As of September 29, 2013 and September 30, 2012, we did not
have any interest rate hedge agreements outstanding.
The following table summarizes the impact of a change in interest rates as of September 29, 2013 on the fair value of Starbucks
debt (in millions):
6.25% Senior Notes
3.85% Senior Notes
Available-for-Sale Securities
Change in Fair Value
Fair Value
100 Basis Point Increase in
Underlying Rate
100 Basis Point Decrease in
Underlying Rate
$
$
644
762
$
$
(23) $
(62) $
23
62
Our available-for-sale securities comprise a diversified portfolio consisting mainly of fixed income instruments. The primary
objectives of these investments are to preserve capital and liquidity. Available-for-sale securities are recorded on the
consolidated balance sheets at fair value with unrealized gains and losses reported as a component of accumulated other
comprehensive income. We do not hedge the interest rate exposure on our available-for-sale securities. We performed a
sensitivity analysis based on a 100 basis point change in the underlying interest rate of our available-for-sale securities as of
September 29, 2013, and determined that such a change would not have a significant impact on the fair value of these
instruments.
APPLICATION OF CRITICAL ACCOUNTING POLICIES
Critical accounting policies are those that management believes are both most important to the portrayal of our financial
condition and results and require the most difficult, subjective or complex judgments, often as a result of the need to make
estimates about the effect of matters that are inherently uncertain. Judgments and uncertainties affecting the application of those
policies may result in materially different amounts being reported under different conditions or using different assumptions.
We consider financial reporting and disclosure practices and accounting policies quarterly to ensure that they provide accurate
and transparent information relative to the current economic and business environment. We believe that of our significant
accounting policies, the following policies involve a higher degree of judgment and/or complexity:
Starbucks Corporation
2013
Form
10-K
39
Property, Plant and Equipment and Definite-Lived Assets
When facts and circumstances indicate that the carrying values of property plant and equipment and definite-lived intangible
assets may not be recoverable, we evaluate such assets for impairment. We first compare the carrying value of the asset to the
asset’s estimated future undiscounted cash flows. If the estimated future cash flows are less than the carrying value of the asset,
we measure an impairment loss based on the asset’s estimated fair value. For retail assets, the impairment test is performed at
the individual store asset group level. The fair value of a store’s assets is estimated using a discounted cash flow model based
on internal projections. Key assumptions used in this calculation include revenue growth, operating expenses and a discount
rate that we believe a buyer would assume when determining a purchase price for the store. Estimates of revenue growth and
operating expenses are based on internal projections and consider a store’s historical performance, local market economics and
the business environment impacting the store’s performance. These estimates are subjective and can be significantly impacted
by changes in the business or economic conditions. For non-retail assets, fair value is determined using an approach that is
appropriate based on the relevant facts and circumstances, which may include discounted cash flows, comparable transactions,
or comparable company analyses.
Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply
judgment to estimate future cash flows and asset fair values, including forecasting asset useful lives. Further, our ability to
realize undiscounted cash flows in excess of the carrying values of our assets is affected by factors such as the ongoing
maintenance and improvement of the assets, changes in economic conditions, and changes in operating performance. During
the past three fiscal years, we have not made any material changes in the accounting methodology that we use to assess
property plant and equipment and definite-lived intangible asset impairment loss. For the foreseeable future, we do not believe
there is a reasonable likelihood that there will be a material change in the estimates or assumptions that we use to calculate such
impairment losses. However, as we periodically reassess estimated future cash flows and asset fair values, changes in our
estimates and assumptions may cause us to realize material impairment charges in the future.
Goodwill and Indefinite-Lived Intangible Assets
We evaluate goodwill for impairment on an annual basis during our third fiscal quarter, or more frequently if circumstances,
such as material deterioration in performance or a significant number of store closures, indicate reporting unit carrying values
may exceed their fair values. When evaluating goodwill for impairment, we may first perform a qualitative assessment to
determine if the fair value of the reporting unit is more likely than not greater than its carrying amount. If we do not perform a
qualitative assessment or if the fair value of the reporting unit is not more likely than not greater than its carrying amount, we
calculate the implied estimated fair value of the reporting unit. If the carrying amount of goodwill exceeds the implied
estimated fair value, an impairment charge is recorded to reduce the carrying value to the implied estimated fair value. The fair
value of each of our reporting units is the price a willing buyer would pay for the reporting unit and is typically calculated using
a discounted cash flow model. Key assumptions used in this calculation include revenue growth, operating expenses and a
discount rate that we believe a buyer would assume when determining a purchase price for the reporting unit. Estimates of
revenue growth and operating expenses are based on internal projections considering a reporting unit’s past performance and
forecasted growth, local market economics and the local business environment impacting the reporting unit’s performance. The
discount rate is calculated using an estimated cost of capital for a retail operator to operate the reporting unit in the region.
These estimates are highly subjective judgments and can be significantly impacted by changes in the business or economic
conditions.
As a part of our ongoing operations, we may close certain stores within a reporting unit containing goodwill due to
underperformance of the store or inability to renew our lease, among other reasons. We abandon certain assets associated with a
closed store including leasehold improvements and other non-transferable assets. When a portion of a reporting unit that
constitutes a business is to be disposed of, goodwill associated with the business is included in the carrying amount of the
business in determining any loss on disposal. Our evaluation of whether the portion of a reporting unit being disposed of
constitutes a business occurs on the date of abandonment. Although an operating store meets the accounting definition of a
business prior to abandonment, it does not constitute a business on the closure date because the remaining assets on that date do
not constitute an integrated set of assets that are capable of being conducted and managed for the purpose of providing a return
to investors. As a result, when closing individual stores, we do not include goodwill in the calculation of any loss on disposal of
the related assets. As noted above, if store closures are indicative of potential impairment of goodwill at the reporting unit level,
we perform an evaluation of our reporting unit goodwill when such closures occur.
We evaluate indefinite-lived intangible assets (primarily trade names and trademarks) for impairment on an annual basis or
more frequently if an event occurs or changes in circumstances indicate that impairment may exist. When evaluating indefinite-
lived intangible assets for impairment, we may first perform a qualitative assessment to determine if the fair value of the
intangible asset group is more likely than not greater than its carrying amount. If we do not perform a qualitative assessment or
if the fair value of the intangible asset group is not more likely than not greater than its carrying amount, we calculate the
implied estimated fair value of the intangible asset group. If the carrying amount of the intangible asset group exceeds the
40
Starbucks Corporation
2013
Form
10-K
implied estimated fair value, an impairment charge is recorded to reduce the carrying value to the implied estimated fair value.
Fair value is the price a willing buyer would pay for the intangible asset and is typically calculated using a discounted cash
flow model. Key assumptions used in this calculation include revenue growth, the royalty rate that could hypothetically be
charged by a licensor of the asset to an unrelated licensee and a discount rate that we believe reflects the level of risk associated
with receiving the future cash flows attributable to the asset. Estimates of revenue growth are based on internal projections
considering the intangible asset group's past performance and forecasted growth. The royalty rate used is based on observed
market royalty rates for similar licensing arrangements adjusted for our particular facts and circumstances. The discount rate is
calculated using an estimated cost of capital that reflects the risk profile of the related business. These estimates are subjective
judgments and can be significantly impacted by changes in the business or economic conditions.
Our impairment loss calculations contain uncertainties because they require management to make assumptions in the
qualitative assessment of the reporting unit or intangible asset group and require management to apply judgment to estimate the
reporting units or intangible asset group's fair value, including estimating future cash flows, and if necessary, the fair value of a
reporting units’ assets and liabilities. Further, our ability to realize the future cash flows used in our fair value calculations is
affected by factors such as changes in economic conditions, changes in our operating performance, and changes in our business
strategies. During the past three fiscal years, we have not made any material changes in the accounting methodology that we
use to assess impairment loss. For fiscal 2013, we determined the fair value of our reporting units and intangible asset group's
were substantially in excess of their carrying values. Accordingly, we did not recognize any goodwill impairments during the
current fiscal year. We do not believe there is a reasonable likelihood that there will be a material change in the estimates or
assumptions that we use to test for impairment losses in the foreseeable future. However, as we periodically reassess our fair
value calculations, including estimated future cash flows, changes in our estimates and assumptions may cause us to realize
material impairment charges in the future.
Income Taxes
We recognize deferred tax assets and liabilities based on the differences between the financial statement carrying amounts and
the respective tax bases of our assets and liabilities. Deferred tax assets and liabilities are measured using current enacted tax
rates expected to apply to taxable income in the years in which we expect the temporary differences to reverse. We routinely
evaluate the likelihood of realizing the benefit of our deferred tax assets and may record a valuation allowance if, based on all
available evidence, we determine that some portion of the tax benefit will not be realized.
In addition, our income tax returns are periodically audited by domestic and foreign tax authorities. These audits include review
of our tax filing positions, including the timing and amount of deductions taken and the allocation of income between tax
jurisdictions. We evaluate our exposures associated with our various tax filing positions and recognize a tax benefit only if it is
more likely than not that the tax position will be sustained upon examination by the relevant taxing authorities, based on the
technical merits of our position. For uncertain tax positions that do not meet this threshold, we record a related liability. We
adjust our unrecognized tax benefits liability and income tax expense in the period in which the uncertain tax position is
effectively settled, the statute of limitations expires for the relevant taxing authority to examine the tax position, or when new
information becomes available.
Income generated in certain foreign jurisdictions has not been subject to US income taxes. We intend to reinvest these earnings
for the foreseeable future. If these amounts were distributed to the US, in the form of dividends or otherwise, we would be
subject to additional US income taxes, which could be material. Determination of the amount of unrecognized deferred income
tax liabilities on these earnings is not practicable because such liability, if any, is dependent on circumstances existing if and
when remittance occurs.
Deferred tax asset valuation allowances and our liability for unrecognized tax benefits require significant management
judgment regarding applicable statutes and their related interpretation, the status of various income tax audits, and our
particular facts and circumstances. Although we believe that the judgments and estimates discussed herein are reasonable,
actual results could differ, and we may be exposed to losses or gains that could be material. To the extent we prevail in matters
for which a liability has been established, or are required to pay amounts in excess of our established liability, our effective
income tax rate in a given financial statement period could be materially affected.
Litigation Accruals
We are involved in various claims and legal actions that arise in the ordinary course of business. Legal and other contingency
reserves and related disclosures are based on our assessment of the likelihood of a potential loss and our ability to estimate the
loss or range of loss, which includes consultation with outside legal counsel and advisors. We record reserves related to legal
matters when it is probable that a loss has been incurred and the range of such loss can be reasonably estimated. Such
assessments are reviewed each period and revised, based on current facts and circumstances and historical experience with
similar claims, as necessary.
Starbucks Corporation
2013
Form
10-K
41
Our disclosures of and accruals for litigation claims, if any, contain uncertainties because management is required to use
judgment to estimate the probability of a loss and a range of possible losses related to each claim. Note 15 to the consolidated
financial statements included in Item 8 of Part II of this 10-K describes the Company’s legal and other contingent liability
matters.
As we periodically review our assessments of litigation accruals, we may change our assumptions with respect to loss
probabilities and ranges of potential losses. Any changes in these assumptions could have a material impact on our future
results of operations.
RECENT ACCOUNTING PRONOUNCEMENTS
See Note 1 to the consolidated financial statements included in Item 8 of Part II of this 10-K for a detailed description of recent
accounting pronouncements. We do not expect these recently issued accounting pronouncements to have a material impact on
our results of operations, financial condition, or liquidity in future periods.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The information required by this item is incorporated by reference to the section entitled “Management’s Discussion and
Analysis of Financial Condition and Results of Operations — Commodity Prices, Availability and General Risk Conditions”
and “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Financial Risk Management”
in Item 7 of this Report.
42
Starbucks Corporation
2013
Form
10-K
Item 8. Financial Statements and Supplementary Data
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF EARNINGS
(in millions, except per share data)
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Gain on sale of properties
Income from equity investees
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income taxes
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
Earnings per share — basic
Earnings per share — diluted
Weighted average shares outstanding:
Basic
Diluted
Cash dividends declared per share
$
$
$
$
Sep 29,
2013
Sep 30,
2012
Oct 2,
2011
$
11,793.2
$
10,534.5
$
11,512.8
10,175.8
1,360.5
1,738.5
14,892.2
6,382.3
4,286.1
457.2
621.4
937.9
2,784.1
15,469.0
—
251.4
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
0.01
0.01
$
$
$
749.3
762.3
1,210.3
1,554.7
13,299.5
5,813.3
3,918.1
429.9
550.3
801.2
—
—
210.7
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
1,383.8
1.83
1.79
754.4
773.0
$
$
$
0.89
$
0.72
$
9,632.4
1,007.5
1,060.5
11,700.4
4,915.5
3,594.9
392.8
523.3
749.3
—
30.2
173.7
1,728.5
115.9
(33.3)
1,811.1
563.1
1,248.0
2.3
1,245.7
1.66
1.62
748.3
769.7
0.56
See Notes to Consolidated Financial Statements.
Starbucks Corporation
2013
Form
10-K
43
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in millions)
Net earnings including noncontrolling interests
Other comprehensive income/(loss), net of tax:
Unrealized holding gains/(losses) on available-for-sale securities
Tax (expense)/benefit
Unrealized holding gains/(losses) on cash flow hedging instruments
Tax (expense)/benefit
Unrealized holding gains/(losses) on net investment hedging
instruments
Tax (expense)/benefit
Reclassification adjustment for net (gains)/losses realized in net
earnings for cash flow hedges
Tax expense/(benefit)
Net unrealized holding gains/(losses)
Translation adjustment
Tax (expense)/benefit
Other comprehensive income/(loss)
Comprehensive income/(loss) including noncontrolling interests
Comprehensive income attributable to noncontrolling interests
Sep 29,
2013
Sep 30,
2012
Oct 2,
2011
$
8.8
$
1,384.7
$
1,248.0
(0.6)
0.2
47.1
(24.6)
32.8
(12.1)
46.3
(3.5)
85.6
(41.6)
0.3
44.3
53.1
0.5
0.7
(0.3)
(42.2)
4.3
1.0
(0.4)
14.8
(4.3)
(26.4)
6.1
(3.3)
(23.6)
1,361.1
0.9
0.7
(0.3)
(12.2)
4.5
(12.1)
4.5
16.6
(6.1)
(4.4)
(7.4)
0.9
(10.9)
1,237.1
2.3
Comprehensive income attributable to Starbucks
$
52.6
$
1,360.2
$
1,234.8
See Notes to Consolidated Financial Statements.
44
Starbucks Corporation
2013
Form
10-K
STARBUCKS CORPORATION
CONSOLIDATED BALANCE SHEETS
(in millions, except per share data)
Sep 29,
2013
Sep 30,
2012
ASSETS
Current assets:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Prepaid expenses and other current assets
Deferred income taxes, net
Total current assets
Long-term investments
Equity and cost investments
Property, plant and equipment, net
Deferred income taxes, net
Other assets
Other intangible assets
Goodwill
TOTAL ASSETS
LIABILITIES AND EQUITY
Current liabilities:
Accounts payable
Accrued litigation charge
Accrued liabilities
Insurance reserves
Deferred revenue
Total current liabilities
Long-term debt
Other long-term liabilities
Total liabilities
Shareholders’ equity:
Common stock ($0.001 par value) — authorized, 1,200.0 shares; issued and
outstanding, 753.2 shares and 749.3 shares (includes 3.4 common stock units),
respectively
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Total shareholders’ equity
Noncontrolling interests
Total equity
TOTAL LIABILITIES AND EQUITY
$
$
$
$
2,575.7
658.1
561.4
1,111.2
287.7
277.3
5,471.4
58.3
496.5
3,200.5
967.0
185.3
274.8
862.9
11,516.7
491.7
2,784.1
1,269.3
178.5
653.7
5,377.3
1,299.4
357.7
7,034.4
0.8
282.1
4,130.3
67.0
4,480.2
2.1
4,482.3
11,516.7
$
$
$
$
1,188.6
848.4
485.9
1,241.5
196.5
238.7
4,199.6
116.0
459.9
2,658.9
97.3
144.7
143.7
399.1
8,219.2
398.1
—
1,133.8
167.7
510.2
2,209.8
549.6
345.3
3,104.7
0.7
39.4
5,046.2
22.7
5,109.0
5.5
5,114.5
8,219.2
See Notes to Consolidated Financial Statements.
Starbucks Corporation
2013
Form
10-K
45
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)
Fiscal Year Ended
OPERATING ACTIVITIES:
Net earnings including noncontrolling interests
Adjustments to reconcile net earnings to net cash provided by operating activities:
Sep 29,
2013
Sep 30,
2012
Oct 2,
2011
$
8.8
$
1,384.7
$
1,248.0
Depreciation and amortization
Litigation charge
Gain on sale of properties
Deferred income taxes, net
Income earned from equity method investees, net of distributions
Gain resulting from sale/acquisition of equity in joint ventures
Stock-based compensation
Other
Cash provided/(used) by changes in operating assets and liabilities:
Accounts receivable
Inventories
Accounts payable
Accrued liabilities and insurance reserves
Deferred revenue
Prepaid expenses, other current assets and other assets
Net cash provided by operating activities
INVESTING ACTIVITIES:
Purchase of investments
Sales, maturities and calls of investments
Acquisitions, net of cash acquired
Additions to property, plant and equipment
Proceeds from the sale of property, plant, and equipment
Proceeds from sale of equity in joint ventures
Other
Net cash used by investing activities
FINANCING ACTIVITIES:
Proceeds from issuance of long-term debt
Principal payments on long-term debt
(Payments)/proceeds from short-term borrowings
Purchase of noncontrolling interest
Proceeds from issuance of common stock
Excess tax benefit on share-based awards
Cash dividends paid
Repurchase of common stock
Minimum tax withholdings on share-based awards
Other
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net increase/(decrease) in cash and cash equivalents
CASH AND CASH EQUIVALENTS:
Beginning of period
End of period
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the period for:
Interest, net of capitalized interest
Income taxes
655.6
2,784.1
—
(1,045.9)
(56.2)
(80.1)
142.3
23.0
(68.3)
152.5
88.7
87.6
139.9
76.3
2,908.3
(785.9)
1,040.2
(610.4)
(1,151.2)
15.3
108.0
(27.2)
(1,411.2)
749.7
(35.2)
—
—
247.2
258.1
(628.9)
(588.1)
(121.4)
10.4
(108.2)
(1.8)
1,387.1
1,188.6
2,575.7
34.4
539.1
$
$
$
580.6
—
—
61.1
(49.3)
—
153.6
23.6
(90.3)
(273.3)
(105.2)
23.7
60.8
(19.7)
1,750.3
(1,748.6)
1,796.4
(129.1)
(856.2)
5.3
—
(41.8)
(974.0)
—
—
(30.8)
—
236.6
169.8
(513.0)
(549.1)
(58.5)
(0.5)
(745.5)
9.7
40.5
550.0
—
(30.2)
106.2
(32.9)
(55.2)
145.2
33.3
(88.7)
(422.3)
227.5
(81.8)
35.8
(22.5)
1,612.4
(966.0)
430.0
(55.8)
(531.9)
117.4
—
(13.2)
(1,019.5)
—
—
30.8
(27.5)
250.4
103.9
(389.5)
(555.9)
(15.0)
(5.2)
(608.0)
(0.8)
(15.9)
1,148.1
1,188.6
34.4
416.9
$
$
$
1,164.0
1,148.1
34.4
350.1
$
$
$
46
Starbucks Corporation
2013
Form
10-K
See Notes to Consolidated Financial Statements.
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Starbucks Corporation
2013
Form
10-K
47
STARBUCKS CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Fiscal Years ended September 29, 2013, September 30, 2012 and October 2, 2011
Note 1: Summary of Significant Accounting Policies
Description of Business
We purchase and roast high-quality coffees that we sell, along with handcrafted coffee and tea beverages and a variety of fresh
food items, through our company-operated stores. We also sell a variety of coffee and tea products and license our trademarks
through other channels such as licensed stores, grocery and national foodservice accounts.
In this 10-K, Starbucks Corporation (together with its subsidiaries) is referred to as “Starbucks,” the “Company,” “we,” “us” or
“our.”
We have four reportable operating segments: 1) Americas, inclusive of the US, Canada, and Latin America; 2) Europe, Middle
East, and Africa ("EMEA"); 3) China / Asia Pacific (“CAP”) and 4) Channel Development. Teavana, Seattle's Best Coffee,
Evolution Fresh and our Digital Ventures business are included in All Other Segments. Unallocated corporate operating
expenses, which pertain primarily to corporate administrative functions that support the operating segments but are not
specifically attributable to or managed by any segment, are presented as a reconciling item between total segment operating
results and consolidated financial results.
Additional details on the nature of our business and our reportable operating segments are included in Note 16 of these
Consolidated Financial Statements.
Principles of Consolidation
The consolidated financial statements reflect the financial position and operating results of Starbucks, including wholly owned
subsidiaries and investees that we control. Investments in entities that we do not control, but have the ability to exercise
significant influence over operating and financial policies, are accounted for under the equity method. Investments in entities in
which we do not have the ability to exercise significant influence are accounted for under the cost method. Intercompany
transactions and balances have been eliminated.
Fiscal Year End
Our fiscal year ends on the Sunday closest to September 30. Fiscal years 2013, 2012 and 2011 included 52 weeks.
Estimates and Assumptions
Preparing financial statements in conformity with accounting principles generally accepted in the United States of America
(“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities,
revenues and expenses. Examples include, but are not limited to, estimates for asset and goodwill impairments, stock-based
compensation forfeiture rates, future asset retirement obligations, and inventory reserves; assumptions underlying self-
insurance reserves and income from unredeemed stored value cards; and the potential outcome of future tax consequences of
events that have been recognized in the financial statements. Actual results and outcomes may differ from these estimates and
assumptions.
Cash and Cash Equivalents
We consider all highly liquid instruments with a maturity of three months or less at the time of purchase to be cash equivalents.
We maintain cash and cash equivalent balances with financial institutions that exceed federally insured limits. We have not
experienced any losses related to these balances and we believe credit risk to be minimal.
Our cash management system provides for the funding of all major bank disbursement accounts on a daily basis as checks are
presented for payment. Under this system, outstanding checks are in excess of the cash balances at certain banks, which creates
book overdrafts. Book overdrafts are presented as a current liability in accounts payable on the consolidated balance sheets.
Short-term and Long-term Investments
Our short-term and long-term investments consist primarily of investment grade debt securities all of which are classified as
available-for-sale. Also included in our available-for-sale investment portfolio are certificates of deposit placed through an
account registry service. Available-for-sale securities are recorded at fair value, and unrealized holding gains and losses are
recorded, net of tax, as a component of accumulated other comprehensive income. Available-for-sale securities with remaining
48
Starbucks Corporation
2013
Form
10-K
maturities of less than one year and those identified by management at the time of purchase to be used to fund operations
within one year are classified as short term. All other available-for-sale securities, including all of our auction rate securities,
are classified as long term. Unrealized losses are charged against net earnings when a decline in fair value is determined to be
other than temporary. We review several factors to determine whether a loss is other than temporary, such as the length and
extent of the fair value decline, the financial condition and near term prospects of the issuer, and whether we have the intent to
sell or will likely be required to sell before the securities anticipated recovery, which may be at maturity. Realized gains and
losses are accounted for using the specific identification method. Purchases and sales are recorded on a trade date basis.
We also have a trading securities portfolio, which is comprised of marketable equity mutual funds and equity exchange-traded
funds. Trading securities are recorded at fair value with unrealized holding gains and losses included in net earnings.
Fair Value
Fair value is the price we would receive to sell an asset or pay to transfer a liability (exit price) in an orderly transaction
between market participants. We determine fair value based on the following:
Level 1: The carrying value of cash and cash equivalents approximates fair value because of the short-term nature of these
instruments. For government treasury securities, we use quoted prices in active markets for identical assets to determine fair
value.
Level 2: For corporate and agency bonds, for which a quoted market price is not available for identical assets, we determine fair
value based upon the quoted market price of similar assets or the present value of expected future cash flows, calculated by
applying revenue multiples to estimate future operating results and using discount rates appropriate for the duration and the
risks involved. Fair values for commercial paper are estimated using a discounted cash flow calculation that applies current
imputed interest rates of similar securities. Fair values for certificates of deposit are estimated using a discounted cash flow
calculation that applies current interest rates to aggregate expected maturities. The fair value of our long-term debt is estimated
based on the quoted market prices for the same or similar issues or on the current rates offered to us for debt of the same
remaining maturities.
Level 3: We determine fair value of our auction rate securities using an internally developed valuation model, using inputs that
include interest rate curves, credit and liquidity spreads, and effective maturity.
Derivative Instruments
We manage our exposure to various risks within the consolidated financial statements according to a market price risk
management policy. Under this policy, we may engage in transactions involving various derivative instruments to hedge
interest rates, commodity prices and foreign currency denominated revenues, purchases, assets and liabilities. We generally do
not offset derivative assets and liabilities in our consolidated balance sheets or enter into derivative instruments with maturities
longer than five years.
We enter into fixed-price and price-to-be-fixed green coffee purchase commitments. Price-to-be-fixed contracts are purchase
commitments whereby the quality, quantity, delivery period, and other negotiated terms are agreed upon, but the date, and
therefore price, at which the base “C” coffee commodity price component will be fixed has not yet been established. For these
types of contracts, either Starbucks or the seller has the option to “fix” the base “C” coffee commodity price prior to the
delivery date. For both fixed-price and price-to-be-fixed purchase commitments, we expect to take delivery of and to utilize the
coffee in a reasonable period of time and in the conduct of normal business. Accordingly, these purchase commitments qualify
as normal purchases and are not recorded at fair value on our balance sheets.
We record all derivatives on the balance sheets at fair value. For a cash flow hedge, the effective portion of the derivative's gain
or loss is initially reported as a component of other comprehensive income (“OCI”) and subsequently reclassified into net
earnings when the hedged exposure affects net earnings. For a net investment hedge, the effective portion of the derivative's
gain or loss is reported as a component of OCI.
Cash flow hedges related to anticipated transactions are designated and documented at the inception of each hedge by matching
the terms of the contract to the underlying transaction. We classify the cash flows from hedging transactions in the same
categories as the cash flows from the respective hedged items. Once established, cash flow hedges are generally not removed
until maturity unless an anticipated transaction is no longer likely to occur. For discontinued or dedesignated cash flow hedges,
the related accumulated derivative gains or losses are recognized in net interest income and other on the consolidated
statements of earnings.
Forward contract effectiveness for cash flow hedges is calculated by comparing the fair value of the contract to the change in
value of the anticipated transaction using forward rates on a monthly basis. For net investment hedges, the spot-to-spot method
is used to calculate effectiveness. Under this method, the change in fair value of the forward contract attributable to the changes
in spot exchange rates (the effective portion) is reported as a component of OCI. The remaining change in fair value of the
Starbucks Corporation
2013
Form
10-K
49
forward contract (the ineffective portion) is reclassified into net earnings. Any ineffectiveness is recognized immediately in net
interest income and other on the consolidated statements of earnings.
Certain foreign currency forward contracts, commodity swap contracts, and futures contracts are not designated as hedging
instruments for accounting purposes. These contracts are recorded at fair value, with the changes in fair value recognized in net
interest income and other on the consolidated statements of earnings.
Allowance for Doubtful Accounts
Allowance for doubtful accounts is calculated based on historical experience, customer credit risk and application of the
specific identification method. As of September 29, 2013 and September 30, 2012, the allowance for doubtful accounts was
$5.7 million and $5.6 million, respectively.
Inventories
Inventories are stated at the lower of cost (primarily moving average cost) or market. We record inventory reserves for obsolete
and slow-moving inventory and for estimated shrinkage between physical inventory counts. Inventory reserves are based on
inventory obsolescence trends, historical experience and application of the specific identification method. As of September 29,
2013 and September 30, 2012, inventory reserves were $52.0 million and $22.6 million, respectively.
Property, Plant and Equipment
Property, plant and equipment are carried at cost less accumulated depreciation. Cost includes all direct costs necessary to
acquire and prepare assets for use, including internal labor and overhead in some cases. Depreciation of property, plant and
equipment, which includes assets under capital leases, is provided on the straight-line method over estimated useful lives,
generally ranging from 2 to 15 years for equipment and 30 to 40 years for buildings. Leasehold improvements are amortized
over the shorter of their estimated useful lives or the related lease life, generally 10 years. For leases with renewal periods at
our option, we generally use the original lease term, excluding renewal option periods, to determine estimated useful lives. If
failure to exercise a renewal option imposes an economic penalty to us, we may determine at the inception of the lease that
renewal is reasonably assured and include the renewal option period in the determination of the appropriate estimated useful
lives. The portion of depreciation expense related to production and distribution facilities is included in cost of sales including
occupancy costs on the consolidated statements of earnings. The costs of repairs and maintenance are expensed when incurred,
while expenditures for refurbishments and improvements that significantly add to the productive capacity or extend the useful
life of an asset are capitalized. When assets are retired or sold, the asset cost and related accumulated depreciation are
eliminated with any remaining gain or loss recognized in net earnings.
Goodwill
We test goodwill for impairment on an annual basis during our third fiscal quarter, or more frequently if circumstances, such as
material deterioration in performance or a significant number of store closures, indicate reporting unit carrying values may
exceed their fair values. When evaluating goodwill for impairment, we may first perform a qualitative assessment to determine
if the fair value of the reporting unit is more likely than not greater than its carrying amount. If we do not perform a qualitative
assessment or if the fair value of the reporting unit is not more likely than not greater than its carrying amount, we calculate the
implied estimated fair value of the reporting unit. If the carrying amount of goodwill exceeds the implied estimated fair value,
an impairment charge to current operations is recorded to reduce the carrying value to the implied estimated fair value.
As a part of our ongoing operations, we may close certain stores within a reporting unit containing goodwill due to
underperformance of the store or inability to renew our lease, among other reasons. We abandon certain assets associated with a
closed store including leasehold improvements and other non-transferable assets. When a portion of a reporting unit that
constitutes a business is to be disposed of, goodwill associated with the business is included in the carrying amount of the
business in determining any loss on disposal. Our evaluation of whether the portion of a reporting unit being disposed of
constitutes a business occurs on the date of abandonment. Although an operating store meets the accounting definition of a
business prior to abandonment, it does not constitute a business on the closure date because the remaining assets on that date do
not constitute an integrated set of assets that are capable of being conducted and managed for the purpose of providing a return
to investors. As a result, when closing individual stores, we do not include goodwill in the calculation of any loss on disposal of
the related assets. As noted above, if store closures are indicative of potential impairment of goodwill at the reporting unit level,
we perform an evaluation of our reporting unit goodwill when such closures occur. There were no goodwill impairment charges
recorded during fiscal 2013, 2012, and 2011.
50
Starbucks Corporation
2013
Form
10-K
Other Intangible Assets
Other intangible assets consist primarily of trade names and trademarks with indefinite lives, which are tested for impairment
annually during the third quarter of the fiscal year, or more frequently if events or changes in circumstances indicate that assets
might be impaired. When evaluating other intangible assets for impairment, we may first perform a qualitative assessment to
determine if the fair value of the intangible asset group is more likely than not greater than its carrying amount. If we do not
perform the qualitative assessment or if the fair value of the intangible asset group is not more likely than not greater than its
carrying amount, we calculate the implied estimated fair value of the intangible asset group. If the carrying amount of the
intangible asset group exceeds the implied estimated fair value, an impairment charge to current operations is recorded to
reduce the carrying value to the implied estimated fair value.
Definite-lived intangible assets, which mainly consist of acquired rights, trade secrets, contract-based patents and copyrights,
are amortized over their estimated useful lives, and are tested for impairment when facts and circumstances indicate that the
carrying values may not be recoverable. There were no other intangible asset impairment charges recorded during fiscal 2013,
2012, and 2011.
Long-lived Assets
When facts and circumstances indicate that the carrying values of long-lived assets may not be recoverable, we evaluate long-
lived assets for impairment. We first compare the carrying value of the asset to the asset’s estimated future cash flows
(undiscounted). If the estimated future cash flows are less than the carrying value of the asset, we calculate an impairment loss
based on the asset’s estimated fair value. The fair value of the assets is estimated using a discounted cash flow model based on
forecasted future revenues and operating costs, using internal projections. Property, plant and equipment assets are grouped at
the lowest level for which there is identifiable cash flows when assessing impairment. Cash flows for company-operated store
assets are identified at the individual store level. Long-lived assets to be disposed of are reported at the lower of their carrying
amount, or fair value less estimated costs to sell.
We recognized net disposition and impairment losses of $30.1 million, $31.7 million, and $36.2 million in fiscal 2013, 2012,
and 2011, respectively. The nature of the underlying asset that is impaired will determine which operating expense line the
impairment charge is recorded in on the consolidated statements of earnings. For assets within our retail operations, net
impairment and disposition losses are recorded in store operating expenses. For all other assets, these losses are recorded in
cost of sales including occupancy costs, other operating expenses, or general and administrative expenses.
Insurance Reserves
We use a combination of insurance and self-insurance mechanisms, including a wholly owned captive insurance entity and
participation in a reinsurance treaty, to provide for the potential liabilities for certain risks, including workers’ compensation,
healthcare benefits, general liability, property insurance, and director and officers’ liability insurance. Liabilities associated with
the risks that are retained by us are not discounted and are estimated, in part, by considering historical claims experience,
demographic, exposure and severity factors, and other actuarial assumptions.
Revenue Recognition
Consolidated revenues are presented net of intercompany eliminations for wholly owned subsidiaries and investees controlled
by us and for product sales to and royalty and other fees from licensees accounted for under the equity method. Additionally,
consolidated revenues are recognized net of any discounts, returns, allowances and sales incentives, including coupon
redemptions and rebates.
Company-operated Stores Revenues
Company-operated stores revenues are recognized when payment is tendered at the point of sale. Company-operated store
revenues are reported net of sales, use or other transaction taxes that are collected from customers and remitted to taxing
authorities.
Licensed Stores Revenues
Licensed stores revenues consist of product sales to licensed stores, as well as royalties and other fees paid by licensees to use
the Starbucks brand. Sales of coffee, tea and related products are generally recognized upon shipment to licensees, depending
on contract terms. Shipping charges billed to licensees are also recognized as revenue, and the related shipping costs are
included in cost of sales including occupancy costs on the consolidated statements of earnings.
Initial nonrefundable development fees for licensed stores are recognized upon substantial performance of services for new
market business development activities, such as initial business, real estate and store development planning, as well as
providing operational materials and functional training courses for opening new licensed retail markets. Additional store
Starbucks Corporation
2013
Form
10-K
51
licensing fees are recognized when new licensed stores are opened. Royalty revenues based upon a percentage of reported sales
and other continuing fees, such as marketing and service fees, are recognized on a monthly basis when earned.
CPG, Foodservice and Other Revenues
CPG, foodservice and other revenues primarily consist of packaged coffee and tea as well as a variety of ready-to-drink
beverages and single-serve coffee and tea products to grocery, warehouse club and specialty retail stores, sales to our national
foodservice accounts, and revenues from sales of products to and license fee revenues from manufacturers that produce and
market Starbucks and Seattle’s Best Coffee branded products through licensing agreements. Sales of coffee, tea, ready-to-drink
beverages and related products to grocery and warehouse club stores are generally recognized when received by the customer
or distributor, depending on contract terms. Revenues are recorded net of sales discounts given to customers for trade
promotions and other incentives and for sales return allowances, which are determined based on historical patterns.
Revenues from sales of products to manufacturers that produce and market Starbucks and Seattle’s Best Coffee branded
products through licensing agreements are generally recognized when the product is received by the manufacturer or
distributor. License fee revenues from manufacturers are based on a percentage of sales and are recognized on a monthly basis
when earned. National foodservice account revenues are recognized when the product is received by the customer or
distributor.
Stored Value Cards
Revenues from our stored value cards, primarily Starbucks Cards, are recognized when redeemed or when the likelihood of
redemption, based on historical experience, is deemed to be remote. Outstanding customer balances are included in deferred
revenue on the consolidated balance sheets. There are no expiration dates on our stored value cards, and we do not charge any
service fees that cause a decrement to customer balances. While we will continue to honor all stored value cards presented for
payment, management may determine the likelihood of redemption to be remote for certain cards due to long periods of
inactivity. In these circumstances, if management also determines there is no requirement for remitting balances to government
agencies under unclaimed property laws, card balances may then be recognized in the consolidated statements of earnings, in
net interest income and other. For the fiscal years ended September 29, 2013, September 30, 2012, and October 2, 2011, income
recognized on unredeemed stored value card balances was $33.0 million, $65.8 million, and $46.9 million, respectively.
Customers in the US, Canada, the UK and Germany who register their Starbucks Card are automatically enrolled in the My
Starbucks Rewards™ program and earn reward points (“Stars”) with each purchase. Reward program members receive various
benefits depending on the number of Stars earned in a 12-month period. The value of Stars earned by our program members
towards free product is included in deferred revenue and recorded as a reduction in revenue at the time the Stars are earned,
based on the value of Stars that are projected to be redeemed.
Marketing & Advertising
Our annual marketing expenses include many components, one of which is advertising costs. We expense most advertising
costs as they are incurred, except for certain production costs that are expensed the first time the advertising campaign takes
place.
Marketing expenses totaled $306.8 million, $277.9 million and $244.0 million in fiscal 2013, 2012, and 2011, respectively.
Included in these costs were advertising expenses, which totaled $205.8 million, $182.4 million and $141.4 million in fiscal
2013, 2012, and 2011, respectively.
Store Preopening Expenses
Costs incurred in connection with the start-up and promotion of new store openings are expensed as incurred.
Operating Leases
We lease retail stores, roasting, distribution and warehouse facilities, and office space under operating leases. Most lease
agreements contain tenant improvement allowances, rent holidays, lease premiums, rent escalation clauses and/or contingent
rent provisions. For purposes of recognizing incentives, premiums and minimum rental expenses on a straight-line basis over
the terms of the leases, we use the date of initial possession to begin amortization, which is generally when we enter the space
and begin to make improvements in preparation of intended use.
For tenant improvement allowances and rent holidays, we record a deferred rent liability on the consolidated balance sheets and
amortize the deferred rent over the terms of the leases as reductions to rent expense on the consolidated statements of earnings.
For premiums paid upfront to enter a lease agreement, we record a deferred rent asset on the consolidated balance sheets and
amortize the deferred rent over the terms of the leases as additional rent expense on the consolidated statements of earnings.
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For scheduled rent escalation clauses during the lease terms or for rental payments commencing at a date other than the date of
initial occupancy, we record minimum rental expenses on a straight-line basis over the terms of the leases on the consolidated
statements of earnings.
Certain leases provide for contingent rents, which are determined as a percentage of gross sales in excess of specified levels.
We record a contingent rent liability on the consolidated balance sheets and the corresponding rent expense when specified
levels have been achieved or when we determine that achieving the specified levels during the fiscal year is probable.
When ceasing operations in company-operated stores under operating leases, in cases where the lease contract specifies a
termination fee due to the landlord, we record such expense at the time written notice is given to the landlord. In cases where
terms, including termination fees, are yet to be negotiated with the landlord, we will record the expense upon signing of an
agreement with the landlord. In cases where the landlord does not allow us to prematurely exit the lease, but allows for
subleasing, we estimate the fair value of any sublease income that can be generated from the location and expense the present
value of the excess of remaining lease payments to the landlord over the projected sublease income at the cease-use date.
Asset Retirement Obligations
We recognize a liability for the fair value of required asset retirement obligations (“ARO”) when such obligations are incurred.
Our AROs are primarily associated with leasehold improvements, which, at the end of a lease, we are contractually obligated to
remove in order to comply with the lease agreement. At the inception of a lease with such conditions, we record an ARO
liability and a corresponding capital asset in an amount equal to the estimated fair value of the obligation. The liability is
estimated based on a number of assumptions requiring management’s judgment, including store closing costs, cost inflation
rates and discount rates, and is accreted to its projected future value over time. The capitalized asset is depreciated using the
same depreciation convention as leasehold improvement assets. Upon satisfaction of the ARO conditions, any difference
between the recorded ARO liability and the actual retirement costs incurred is recognized as an operating gain or loss, included
in cost of sales including occupancy costs, in the consolidated statements of earnings. As of September 29, 2013 and
September 30, 2012, our net ARO asset included in property, plant and equipment was $3.8 million and $8.8 million,
respectively, and our net ARO liability included in other long-term liabilities was $27.7 million and $42.6 million, respectively.
Stock-based Compensation
We maintain several equity incentive plans under which we may grant non-qualified stock options, incentive stock options,
restricted stock, restricted stock units (“RSUs”) or stock appreciation rights to employees, non-employee directors and
consultants. We also have an employee stock purchase plan (“ESPP”). RSUs issued by us are equivalent to nonvested shares
under the applicable accounting guidance. We record stock-based compensation expense based on the fair value of stock
awards at the grant date and recognize the expense over the related service period following a graded vesting expense schedule.
For stock option awards we use the Black-Scholes-Merton option pricing model to measure fair value. For RSUs, fair value is
calculated using the stock price at the date of grant.
Foreign Currency Translation
Our international operations generally use their local currency as their functional currency. Assets and liabilities are translated
at exchange rates in effect at the balance sheet date. Income and expense accounts are translated at the average monthly
exchange rates during the year. Resulting translation adjustments are recorded as a component of accumulated other
comprehensive income on the consolidated balance sheets.
Income Taxes
We compute income taxes using the asset and liability method, under which deferred income taxes are provided for the
temporary differences between the financial statement carrying amounts and the tax basis of our assets and liabilities. We
routinely evaluate the likelihood of realizing the benefit of our deferred tax assets and may record a valuation allowance if,
based on all available evidence, we determine that some portion of the tax benefit will not be realized. We recognize the tax
benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by
the relevant taxing authorities, based on the technical merits of our position. The tax benefits recognized in the financial
statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being
realized upon ultimate settlement. Starbucks recognizes interest and penalties related to income tax matters in income tax
expense.
Earnings per Share
Basic earnings per share is computed based on the weighted average number of shares of common stock outstanding during the
period. Diluted earnings per share is computed based on the weighted average number of shares of common stock and the
Starbucks Corporation
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53
effect of dilutive potential common shares outstanding during the period, calculated using the treasury stock method. Dilutive
potential common shares include outstanding stock options and RSUs. Performance-based RSUs are considered dilutive when
the related performance criterion has been met.
Common Stock Share Repurchases
We may repurchase shares of Starbucks common stock under a program authorized by our Board of Directors, including
pursuant to a contract, instruction or written plan meeting the requirements of Rule 10b5-1(c)(1) of the Securities Exchange Act
of 1934. Under applicable Washington State law, shares repurchased are retired and not displayed separately as treasury stock
on the financial statements. Instead, the par value of repurchased shares is deducted from common stock and the excess
repurchase price over par value is deducted from additional paid-in capital and from retained earnings, once additional paid-in
capital is depleted.
Recent Accounting Pronouncements
In July 2013, the FASB issued guidance on the financial statement presentation of an unrecognized tax benefit when a net
operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. This guidance requires the unrecognized tax
benefit to be presented in the financial statements as a reduction to a deferred tax asset. When a deferred tax asset is not
available, or the asset is not intended to be used for this purpose, an entity should present the unrecognized tax benefit in the
financial statements as a liability and should not net the unrecognized tax benefit with a deferred tax asset. The guidance will
become effective for us at the beginning of our first quarter of fiscal 2015. We do not expect the adoption of this guidance will
have a material impact on our financial statements.
In March 2013, the FASB issued guidance on a parent's accounting for the cumulative translation adjustment upon
derecognition of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. This
guidance requires a parent to release any related cumulative translation adjustment into net income only if the sale or transfer
results in the complete or substantially complete liquidation of the foreign entity in which the subsidiary or group of assets had
resided. The guidance will become effective for us at the beginning of our first quarter of fiscal 2015. We do not expect the
adoption of this guidance will have a material impact on our financial statements.
In February 2013, the FASB issued guidance that adds additional disclosure requirements for items reclassified out of
accumulated other comprehensive income. This guidance requires the disclosure of significant amounts reclassified from each
component of accumulated other comprehensive income and the income statement line items affected by the reclassification.
The guidance will become effective for us at the beginning of our first quarter of fiscal 2014. The adoption of this guidance will
result in the disclosure of reclassifications from accumulated other comprehensive income by component in the consolidated
statements of comprehensive income either on the face of the consolidated statements of earnings or in the Notes.
In January 2013, the FASB issued guidance clarifying the scope of disclosure requirements for offsetting assets and liabilities.
The amended guidance limits the scope of balance sheet offsetting disclosures to derivatives, repurchase agreements, and
securities lending transactions to the extent that they are offset in the financial statements or subject to an enforceable master
netting arrangement or similar agreement. The guidance will become effective for us at the beginning of our first quarter of
fiscal 2014. We do not expect the adoption of this guidance will have a material impact on our financial statements.
In July 2012, the FASB issued guidance that revises the requirements around how entities test indefinite-lived intangible assets,
other than goodwill, for impairment. The guidance allows companies to perform a qualitative assessment before calculating the
fair value of the indefinite-lived intangible asset. If entities determine, on the basis of qualitative factors, that the fair value of
the indefinite-lived intangible asset is more likely than not greater than the carrying amount, a quantitative calculation would
not be needed. The guidance became effective for us at the beginning of our first quarter of fiscal 2013. The adoption of this
guidance did not have a material impact on our financial statements.
In June 2011, the FASB issued guidance that revises the manner in which entities present comprehensive income in their
financial statements. The guidance requires entities to report the components of comprehensive income in either a single,
continuous statement or two separate but consecutive statements. The guidance became effective for us at the beginning of our
first quarter of fiscal 2013. In adopting this guidance, we added the consolidated statements of comprehensive income
following our consolidated statements of earnings.
Reclassifications
Change in shared service allocations
Effective at the beginning of fiscal 2012, we implemented a strategic realignment of our organizational structure designed to
accelerate our global growth strategy. A president for each region, reporting directly to our chief executive officer, was
appointed to oversee the company-operated retail business working closely with both the licensed and joint-venture business
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partners in each market. The regional presidents were to also work closely with our Channel Development team to continue
building out our brands and channels in each region.
In connection with the changes to our organizational structure and reporting, we changed the accountability for, and reporting
of, certain indirect overhead costs. Certain indirect merchandising, manufacturing costs and back-office shared service costs,
which were previously allocated to segment level costs of sales and operating expenses, are now managed at a corporate level
and are reported within unallocated corporate expenses. These expenses have therefore been removed from the segment level
financial results. In order to conform prior period classifications with the new alignment, the historical consolidated financial
statements have been recast with the following adjustments to previously reported amounts (in millions):
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Gain on sale of properties
Income from equity investees
Operating income
Year Ended October 2, 2011
As Filed
Reclass
As Adjusted
$
11,700.4
$
— $
11,700.4
4,949.3
3,665.1
402.0
523.3
636.1
10,175.8
30.2
173.7
(33.8)
(70.2)
(9.2)
—
113.2
—
—
—
4,915.5
3,594.9
392.8
523.3
749.3
10,175.8
30.2
173.7
$
1,728.5
$
— $
1,728.5
There was no impact on consolidated net revenues, total operating expenses, operating income, or net earnings as a result of
this change. Additional discussion regarding the change in our organizational structure and segment results is included at Note
16.
Effective in the second half of fiscal 2013, there were further changes to the leadership team which resulted in the promotion of
two of these regional presidents to the role of group president. In these new roles, the group presidents have oversight of
multiple operating segments. However, this did not change how we manage costs or report on our segment results and therefore
did not have an impact on the historical presentation of our financial statements.
Note 2: Acquisitions and Divestitures
In the fourth quarter of fiscal 2013, we acquired a 49% equity method ownership interest in Starbucks Spain from our licensee
partner Sigla S.A. (Grupo Vips) for approximately $33 million in cash.
During the fourth quarter of 2013, we sold our 82% interest in Starbucks Coffee Chile S.A. to our joint venture partner Alsea,
S.A.B. de C.V., converting this to a 100% licensed market, for a total purchase price of $68.6 million, which includes final
working capital adjustments. This transaction resulted in a gain of $45.9 million, which was included in net interest income and
other in the consolidated statements of earnings.
In the third quarter of fiscal 2013, we acquired 100% ownership of a coffee farm in Costa Rica for $8.1 million in cash. The fair
value of the net assets acquired on the acquisition date primarily comprises property, plant and equipment.
On December 31, 2012, we acquired 100% of the outstanding shares of Teavana Holdings, Inc. (“Teavana”), a specialty retailer
of premium loose-leaf teas, authentic artisanal teawares and other tea-related merchandise, to elevate our tea offerings as well
as expand our domestic and global tea footprint. We acquired Teavana for $615.8 million in cash. Of the total cash paid, $12.2
million was excluded from the purchase price allocation below as it represents contingent consideration receivable. At closing,
we also repaid $35.2 million for long term debt outstanding on Teavana's balance sheet, which was recognized separately from
the business combination. The following table summarizes the allocation of the purchase price to the fair values of the assets
acquired and liabilities assumed on the closing date (in millions):
Starbucks Corporation
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55
Cash and cash equivalents
Inventories
Property, plant and equipment
Intangible assets
Goodwill
Other current and noncurrent assets
Current liabilities
Long-term deferred tax liability
Long-term debt
Other long-term liabilities
Total purchase price
$
$
Fair Value at
Dec 31, 2012
47.0
21.3
59.7
120.8
467.5
19.8
(36.0)
(54.3)
(35.2)
(7.0)
603.6
Subsequent to the initial purchase price allocation performed in the second quarter of fiscal 2013, we recorded certain
immaterial purchase accounting adjustments, which are reflected in the purchase price allocation table above.
The assets acquired and liabilities assumed are reported within All Other Segments. Other current and noncurrent assets
acquired primarily include prepaid expenses, trade receivables, and deferred tax assets. In addition, we assumed various current
liabilities primarily consisting of accounts payable, accrued payroll related liabilities and other accrued operating expenses. The
intangible assets acquired as part of the transaction include the Teavana trade name, tea blends and non-compete agreements.
The Teavana trade name was valued at $105.5 million and determined to have an indefinite life, based on our expectation that
the brand will be used indefinitely and has no contractual limitations. The intangible asset related to the tea blends was valued
at $13.0 million and will be amortized on a straight-line basis over a period of 10 years, and the intangible asset related to the
non-compete agreements was valued at $2.3 million and will be amortized on a straight-line basis over a period of 3 years. The
$467.5 million of goodwill represents the intangible assets that do not qualify for separate recognition, primarily including
Teavana's established global store presence in high traffic mall locations and other high-sales-volume retail venues, Teavana's
global customer base, and Teavana's "Heaven of tea" retail experience in which store employees engage and educate customers
about the ritual and enjoyment of tea. The goodwill was allocated to All Other Segments and is not deductible for income tax
purposes.
On July 3, 2012, we acquired 100% ownership interest in Bay Bread, LLC and its La Boulange bakery brand (collectively “La
Boulange”) to elevate our core food offerings and build a premium, artisanal bakery brand. We acquired La Boulange for a
purchase price of approximately $100 million in cash. The following table summarizes the allocation of the purchase price to
the fair values of the assets acquired and liabilities assumed on the closing date (in millions):
Property, plant and equipment
Intangible assets
Goodwill
Other current and noncurrent assets
Current liabilities
Total cash paid
$
$
Fair Value at
July 3, 2012
18.1
24.3
58.7
5.1
(6.4)
99.8
The assets acquired and liabilities assumed are included in our Americas operating segment. Other current assets acquired
primarily include cash, trade receivables, and inventory. In addition, we assumed various current liabilities primarily consisting
of accounts payable and accrued payroll related liabilities. The intangible assets acquired as part of the transaction include the
La Boulange trade name and proprietary recipes and processes. The La Boulange trade name was valued at $9.7 million and
determined to have an indefinite life while the intangible asset relating to the proprietary recipes and processes was valued at
$14.6 million and will be amortized over a period of 10 years. The $58.7 million of goodwill is deductible for income tax
purposes and was allocated to our Americas operating segment.
On November 10, 2011, we acquired the outstanding shares of Evolution Fresh, Inc., a super-premium juice company, to
expand our portfolio of product offerings and enter into the super-premium juice market. We acquired Evolution Fresh for a
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purchase price of $30 million in cash. The fair value of the net assets acquired on the acquisition date included $18 million of
goodwill. Evolution Fresh is reported in “All Others Segments.”
In the fourth quarter of fiscal 2011, we acquired the 50% ownership interest in Switzerland and Austria from our joint venture
partner, Marinopoulos Holdings S.A.R.L, converting these markets to 100% owned company-operated markets, for a purchase
price of $65.5 million. As a result of this acquisition, we adjusted the carrying value of our previous equity investment to fair
value, resulting in a gain of approximately $55 million which was included in net interest income and other on our consolidated
statements of earnings. The fair value of 100% of the net assets of these markets on the acquisition date was $131 million and
was recorded on our consolidated balance sheets. Included in these net assets were $63.8 million of goodwill and $35.1 million
in definite-lived intangible assets.
In the third quarter of fiscal 2011, we acquired the remaining 30% ownership of our business in the southern portion of China
from our noncontrolling partner, Maxim’s Caterers Limited (Maxim’s). We simultaneously sold our 5% ownership interest in
the Hong Kong market to Maxim’s.
The following table shows the effects of the change in Starbucks ownership interest in our business in South China on
Starbucks equity:
Fiscal Year Ended
Net earnings attributable to Starbucks
Transfers (to) from the noncontrolling interest:
Decrease in additional paid-in capital for purchase of interest
in subsidiary
Change from net earnings attributable to Starbucks and transfers to
noncontrolling interest
$
$
Sep 29,
2013
Sep 30,
2012
Oct 2,
2011
8.3
$
1,383.8
$
1,245.7
—
—
(28.0)
8.3
$
1,383.8
$
1,217.7
Note 3: Derivative Financial Instruments
Interest Rates
During the third quarter of fiscal 2013, we entered into forward-starting interest rate swap agreements with an aggregate
notional amount of $750 million. These swaps hedged the variability in cash flows due to changes in the benchmark interest
rate related to the $750 million of 10-year 3.85% Senior Notes due in October 2023 issued in the fourth quarter of 2013. We
cash settled these swap agreements at the time of the pricing of the $750 million in Senior Notes, effectively locking in the
benchmark interest rate in effect at the time the swap agreements were initiated. The resulting net gains from these agreements
are included in accumulated other comprehensive income and amortized using the constant effective yield method as a
reduction to interest expense over the life of these Senior Notes, as the underlying interest expense is recognized in the
consolidated statements of earnings.
Net derivative gains from these cash flow hedges of $41.4 million, net of taxes, were included in accumulated other
comprehensive income as of September 29, 2013. We had no outstanding forward-starting interest rate swaps as of
September 30, 2012. Of the net derivative gains accumulated as of September 29, 2013, $3.6 million is expected to be
reclassified into earnings within 12 months.
Foreign Currency
We enter into forward and swap contracts to hedge portions of cash flows of anticipated revenue streams and inventory
purchases in currencies other than the entity's functional currency. Net derivative losses from cash flow hedges of $0.3 million
and $2.9 million, net of taxes, were included in accumulated other comprehensive income as of September 29, 2013 and
September 30, 2012, respectively. Of the net derivative losses accumulated as of September 29, 2013, $0.1 million of net gains
are expected to be reclassified into earnings within 12 months and will also continue to experience fair value changes before
affecting earnings. Outstanding contracts will expire within 21 months.
We also enter into net investment derivative instruments to hedge our equity method investment in Starbucks Coffee Japan,
Ltd., to minimize foreign currency exposure. Net derivative losses from net investment hedges of $12.9 million and $33.6
million, net of taxes, were included in accumulated other comprehensive income as of September 29, 2013 and September 30,
2012, respectively. Outstanding contracts will expire within 29 months.
Starbucks Corporation
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57
In addition to the hedging instruments above, to mitigate the translation risk of certain balance sheet items, we enter into certain
foreign currency swap contracts that are not designated as hedging instruments. These contracts are recorded at fair value, with
the changes in fair value recognized in net interest income and other on the consolidated statements of earnings. Gains and
losses from these instruments are largely offset by the financial impact of translating foreign currency denominated payables
and receivables, which is also recognized in net interest income and other.
Coffee
Depending on market conditions, we enter into futures contracts to hedge a portion of anticipated cash flows under our price-
to-be-fixed green coffee contracts, which are described further in Note 1. Net derivative losses of $12.2 million and $32.9
million, net of taxes, were included in accumulated other comprehensive income as of September 29, 2013 and September 30,
2012, respectively. Of the net derivative losses accumulated as of September 29, 2013, $11.5 million is expected to be
reclassified into earnings within 12 months and will also continue to experience fair value changes before affecting earnings.
Outstanding contracts will expire within 6 months.
Dairy
To mitigate the price uncertainty of a portion of our future purchases of dairy products, we enter into futures contracts that are
not designated as hedging instruments. These contracts are recorded at fair value, with the changes in fair value recognized in
net interest income and other. Gains and losses from these instruments are largely offset by price fluctuations on our dairy
purchases which are included in cost of sales.
Diesel Fuel
To mitigate the price uncertainty of a portion of our future purchases of diesel fuel, we enter into swap contracts that are not
designated as hedging instruments. These contracts are recorded at fair value, with the changes in fair value recognized in net
interest income and other. Gains and losses from these instruments are largely offset by the financial impact of diesel fuel
fluctuations on our shipping costs which are included in operating expenses.
The following table presents the pretax effect of derivative contracts designated as hedging instruments on earnings and other
comprehensive income ("OCI") for fiscal years ending (in millions):
Cash Flow Hedges:
Gain/(Loss) recognized in earnings
Gain/(Loss) recognized in OCI
Net Investment Hedges:
Gain/(Loss) recognized in earnings
Gain/(Loss) recognized in OCI
Interest Rates
Foreign Currency
Coffee
Sep 29, 2013
Sep 30, 2012
Sep 29, 2013
Sep 30, 2012
Sep 29, 2013
Sep 30, 2012
$
$
0.5
66.2
$
$
— $
— $
3.5
7.4
$
$
(11.5) $
(2.5) $
(49.4) $
(26.5) $
(3.4)
(39.8)
$
$
— $
32.8
$
—
1.1
The amounts shown in the above table as recognized in earnings for interest rates, foreign currency and coffee hedges represent
the realized gains/(losses) reclassified from OCI to net earnings during the year. The amounts shown as recognized in OCI are
prior to these reclassifications.
The following table presents the pretax effect of derivative contracts not designated as hedging instruments on earnings for
fiscal years ending (in millions):
Gain/(Loss) recognized in earnings $
(1.8) $
(2.2) $
(2.1) $
— $
(4.7) $
7.8
$
0.3
$
3.1
Foreign Currency
Coffee
Dairy
Diesel Fuel
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
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Notional amounts of outstanding derivative contracts (in millions):
Foreign currency
Coffee
Dairy
Diesel fuel
Sep 29, 2013
452
$
Sep 30, 2012
383
$
—
38
17
125
72
24
Note 4: Fair Value Measurements
Assets and Liabilities Measured at Fair Value on a Recurring Basis (in millions):
Assets:
Cash and cash equivalents
Short-term investments:
Available-for-sale securities
Agency obligations
Commercial paper
Corporate debt securities
Government treasury securities
Certificates of deposit
Total available-for-sale securities
Trading securities
Total short-term investments
Short-term derivatives
Long-term investments:
Available-for-sale securities
Agency obligations
Corporate debt securities
Auction rate securities
Total long-term investments
Long-term derivatives
Total
Liabilities:
Short-term derivatives
Long-term derivatives
Total
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
Significant
Other Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance at
September 29, 2013
$
2,575.7
$
2,575.7
$
— $
20.0
127.0
57.5
352.9
34.1
591.5
66.6
658.1
12.5
8.1
36.8
13.4
58.3
11.4
3,316.0
3.5
0.5
4.0
$
$
$
—
—
—
352.9
—
352.9
66.6
419.5
—
—
—
—
—
—
2,995.2
$
— $
—
— $
$
$
$
20.0
127.0
57.5
—
34.1
238.6
—
238.6
12.5
8.1
36.8
—
44.9
11.4
307.4
3.5
0.5
4.0
$
$
$
—
—
—
—
—
—
—
—
—
—
—
—
13.4
13.4
—
13.4
—
—
—
Starbucks Corporation
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59
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
Significant
Other Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance at
September 30, 2012
Assets:
Cash and cash equivalents
Short-term investments:
Available-for-sale securities
Agency obligations
Commercial paper
Corporate debt securities
Government treasury securities
Certificates of deposit
Total available-for-sale securities
Trading securities
Total short-term investments
Short-term derivatives
Long-term investments:
Available-for-sale securities
Agency obligations
Corporate debt securities
Auction rate securities
Certificates of deposit
Total long-term investments
Total
Liabilities:
Short-term derivatives
Long-term derivatives
Total
$
1,188.6
$
1,188.6
$
— $
80.0
103.9
84.3
459.7
62.9
790.8
57.6
848.4
9.5
14.0
61.3
18.6
22.1
116.0
2,162.5
18.9
3.0
21.9
$
$
$
—
—
—
459.7
—
459.7
57.6
517.3
—
—
—
—
—
—
1,705.9
$
— $
—
— $
$
$
$
80.0
103.9
84.3
—
62.9
331.1
—
331.1
9.5
14.0
61.3
—
22.1
97.4
438.0
18.9
3.0
21.9
$
$
$
—
—
—
—
—
—
—
—
—
—
—
—
18.6
—
18.6
18.6
—
—
—
Short-term and long-term derivative assets are included in prepaid expenses and other current assets and other assets,
respectively. Short-term and long-term derivative liabilities are included in other accrued liabilities and other long-term
liabilities, respectively.
Available-for-sale Securities
Available-for-sale securities include government treasury securities, corporate and agency bonds, commercial paper, certificates
of deposit placed through an account registry service and auction rate securities (“ARS”). Proceeds from sales of, and realized
gains and losses on sales and maturities of, available-for-sale securities were not material for fiscal years 2013, 2012, and 2011.
Certificates of deposit have maturity dates ranging from approximately 1 month to 9 months and principal amounts, that when
aggregated with interest that will accrue over the investment term, will not exceed Federal Deposit Insurance Corporation
limits. Certificates of deposit with original maturities of 90 days or less, which are included in cash and cash equivalents, were
not material as of September 29, 2013 and September 30, 2012.
Long-term investments (except for ARS) generally mature within 3 years. ARS have contractual maturities ranging from 17 to
30 years and are collateralized by portfolios of student loans, substantially all of which are guaranteed by the United States
Department of Education.
Gross unrealized holding gains and losses on investments were not material as of September 29, 2013 and September 30, 2012.
Trading Securities
Trading securities include equity mutual funds and exchange-traded funds. For these securities, we use quoted prices in active
markets for identical assets to determine fair value, thus these securities are considered Level 1 instruments. Our trading
securities portfolio approximates a portion of the liability under the Management Deferred Compensation Plan (“MDCP”), a
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defined contribution plan. The corresponding deferred compensation liability of $101.6 million and $94.8 million as of
September 29, 2013 and September 30, 2012, respectively, is included in accrued compensation and related costs on the
consolidated balance sheets. The changes in net unrealized holding gains/losses in the trading portfolio included in earnings for
fiscal years 2013, 2012 and 2011 were a net gain of $11.7 million, a net gain of $10.9 million, and a net loss of $2.1 million,
respectively.
Derivative Assets and Liabilities
Derivative assets and liabilities include foreign currency forward contracts, commodity swaps and futures contracts. Where
applicable, we use quoted prices in active markets for identical derivative assets and liabilities that are traded on exchanges.
Derivative assets and liabilities included in Level 2 are over-the-counter currency forward contracts and commodity swaps
whose fair values are estimated using industry-standard valuation models. Such models project future cash flows and discount
the future amounts to a present value using market-based observable inputs, including interest rate curves and forward and spot
prices for currencies and commodities.
Changes in Level 3 Instruments Measured at Fair Value on a Recurring Basis
Financial instruments measured using Level 3 inputs described above are comprised entirely of our ARS. Changes in this
balance related primarily to calls of certain of our ARS. In fiscal 2013 and 2012, $5.0 million and $10.7 million, respectively,
of our ARS were called at par.
Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis
Assets and liabilities recognized or disclosed at fair value on a nonrecurring basis include items such as property, plant and
equipment, goodwill and other intangible assets, equity and cost method investments, and other assets. These assets are
measured at fair value if determined to be impaired. During fiscal 2013 and 2012, there were no material fair market value
adjustments.
Fair Value of Other Financial Instruments
The estimated fair value of the $750 million of 3.85% Senior Notes was approximately $762 million as of September 29, 2013,
determined using Level 2 inputs.
The estimated fair value of the $550 million of 6.25% Senior Notes was approximately $644 million and $674 million as of
September 29, 2013 and September 30, 2012, respectively, determined using Level 2 inputs.
Note 5: Inventories (in millions)
Coffee:
Unroasted
Roasted
Other merchandise held for sale
Packaging and other supplies
Total
Sep 29, 2013
Sep 30, 2012
$
$
$
493.0
235.4
243.3
139.5
711.3
222.2
181.6
126.4
1,111.2
$
1,241.5
Other merchandise held for sale includes, among other items, serveware and tea. Inventory levels vary due to seasonality,
commodity market supply and price fluctuations.
As of September 29, 2013, we had committed to purchasing green coffee totaling $588 million under fixed-price contracts and
an estimated $294 million under price-to-be-fixed contracts. As of September 29, 2013, approximately $0.3 million of our
price-to-be-fixed contracts were effectively fixed through the use of futures contracts. Price-to-be-fixed contracts are purchase
commitments whereby the quality, quantity, delivery period, and other negotiated terms are agreed upon, but the date, and
therefore the price, at which the base “C” coffee commodity price component will be fixed has not yet been established. For
these types of contracts, either Starbucks or the seller has the option to “fix” the base “C” coffee commodity price prior to the
delivery date. Until prices are fixed, we estimate the total cost of these purchase commitments. We believe, based on
relationships established with our suppliers in the past, the risk of non-delivery on such purchase commitments is remote.
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Note 6: Equity and Cost Investments (in millions)
Equity method investments
Cost method investments
Total
Equity Method Investments
Sep 29,
2013
Sep 30,
2012
$
$
450.9
45.6
496.5
$
$
393.9
66.0
459.9
As of September 29, 2013, we had a 50 percent ownership interest in each of the following international equity method
investees: Starbucks Coffee Korea Co., Ltd.; President Starbucks Coffee Taiwan Ltd.; Shanghai President Coffee Co.; Berjaya
Starbucks Coffee Company Sdn. Bhd. (Malaysia); and Tata Starbucks Limited (India). In addition, we had a 49 percent
ownership interest in Starbucks Coffee España, S.L. and a 39.6 percent ownership interest in Starbucks Coffee Japan, Ltd.
These international entities operate licensed Starbucks® retail stores. We also have licensed the rights to produce and distribute
Starbucks branded products to The North American Coffee Partnership with the Pepsi-Cola Company. We have a 50 percent
ownership interest in The North American Coffee Partnership with the Pepsi-Cola Company, which develops and distributes
bottled Starbucks® beverages, including Frappuccino®coffee drinks, Starbucks Doubleshot® espresso drinks, Starbucks
Refreshers™ beverages, and Starbucks Discoveries Iced Café Favorites™.
Our share of income and losses from our equity method investments is included in income from equity investees on the
consolidated statements of earnings. Also included in this line item is our proportionate share of gross profit resulting from
coffee and other product sales to, and royalty and license fee revenues generated from, equity investees. Revenues generated
from these related parties, net of eliminations, were $205.1 million, $190.3 million, and $151.6 million in fiscal years 2013,
2012, and 2011, respectively. Related costs of sales, net of eliminations, were $115.4 million, $111.0 million, and $83.2 million
in fiscal years 2013, 2012, and 2011, respectively. As of September 29, 2013 and September 30, 2012, there were $48.3 million
and $33.0 million of accounts receivable from equity investees, respectively, on our consolidated balance sheets, primarily
related to product sales and royalty revenues.
As of September 29, 2013, the aggregate market value of our investment in Starbucks Japan was approximately $691 million,
determined based on its available quoted market price, which exceeds its carrying value of $182 million.
Summarized combined financial information of our equity method investees, which represent 100% of the investees’ financial
information (in millions):
Financial Position as of
Current assets
Noncurrent assets
Current liabilities
Noncurrent liabilities
Results of Operations for Fiscal Year Ended
Net revenues
Operating income
Net earnings
Cost Method Investments
Sep 29,
2013
Sep 30,
2012
$
675.8
$
783.3
466.6
148.9
603.1
735.3
411.2
119.7
Sep 29,
2013
Sep 30,
2012
Oct 2,
2011
$
3,018.7
$
2,796.7
$
434.8
358.0
353.5
286.7
2,395.1
277.0
231.1
As of September 29, 2013, we had a $19 million investment of equity interests in entities that develop and operate Starbucks®
licensed retail stores in several global markets. We have the ability to acquire additional interests in some of these cost method
investees at certain intervals. Depending on our total percentage ownership interest and our ability to exercise significant
influence over financial and operating policies, additional investments may require a retroactive application of the equity
method of accounting.
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During the fourth quarter of 2013, we sold our 18% interest in Starbucks Coffee Argentina S.R.L. to our joint venture partner
Alsea, S.A.B. de C.V., for a total purchase price of $4.4 million. This transaction resulted in a loss of $1.0 million, which was
included in net interest income and other in the consolidated statements of earnings.
During the second quarter of fiscal 2013, we sold our 18% interest in Cafe Sirena S. de R.L. de CV (a Mexican limited liability
company), to our controlling joint venture partner, SC de Mexico, S.A. de CV, owned by Alsea, S.A.B. de C.V., for a total
purchase price of $50.3 million, which includes final working capital adjustments. This transaction resulted in a gain of $35.2
million, which was included in net interest income and other in the consolidated statements of earnings.
During the fourth quarter of fiscal 2012, we made a $25 million investment in the preferred stock of Square, Inc. In addition, in
conjunction with a commercial agreement with Square, we also received warrants to purchase common stock of Square that are
subject to certain vesting conditions.
Note 7: Supplemental Balance Sheet Information (in millions)
Property, Plant and Equipment, net
Land
Buildings
Leasehold improvements
Store equipment
Roasting equipment
Furniture, fixtures and other
Work in progress
Property, plant and equipment, gross
Less accumulated depreciation
Property, plant and equipment, net
Sep 29, 2013
Sep 30, 2012
$
47.0
$
259.6
4,431.6
1,353.9
397.9
949.7
342.4
46.2
225.2
3,957.6
1,251.0
322.8
836.2
264.1
7,782.1
(4,581.6)
3,200.5
$
6,903.1
(4,244.2)
2,658.9
$
On August 8, 2011, we completed the sale of two office buildings for gross consideration of $125 million. As a result of this
sale, we recognized a $30.2 million gain within operating income on the consolidated statements of earnings in fiscal 2011.
Accrued Liabilities
Accrued compensation and related costs
Accrued occupancy costs
Accrued taxes
Accrued dividend payable
Other
Total accrued liabilities
Note 8: Other Intangible Assets and Goodwill
Other intangible assets (in millions):
Indefinite-lived intangibles
Definite-lived intangibles
Accumulated amortization
Definite-lived intangibles, net
Total other intangible assets
Definite-lived intangibles approximate remaining weighted average useful life in
years
Sep 29, 2013
Sep 30, 2012
$
420.2
$
120.7
125.0
195.8
407.6
381.6
126.9
138.3
157.4
329.6
$
1,269.3
$
1,133.8
$
$
Sep 29, 2013
Sep 30, 2012
205.6
$
89.7
(20.5)
69.2
274.8
$
9
87.7
72.3
(16.3)
56.0
143.7
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Amortization expense for definite-lived intangibles was $7.7 million, $4.5 million, and $2.2 million during fiscal 2013, 2012,
and 2011, respectively. Amortization expense is estimated to be approximately $8 million each year from fiscal 2014 through
fiscal 2018, and a total of approximately $29 million thereafter.
Changes in the carrying amount of goodwill by reportable operating segment (in millions):
Balance at October 2, 2011(1)
Goodwill prior to impairment
Accumulated impairment charges
Goodwill
Acquisitions
Other(2)
Balance at September 30, 2012
Goodwill prior to impairment
Accumulated impairment charges
Goodwill
Acquisitions/(divestitures)
Other(2)
Balance at September 29, 2013
Goodwill prior to impairment
Accumulated impairment charges
Goodwill
Americas
EMEA
China /
Asia Pacific
Channel
Development
All Other
Segments
Total
$
$
$
$
$
$
162.9
$
63.0
$
74.8
$
23.8
$
(8.6)
—
—
—
154.3
$
63.0
$
74.8
$
23.8
$
70.5
2.5
—
(3.0)
—
0.5
—
—
$
$
5.7
—
5.7
7.0
—
330.2
(8.6)
321.6
77.5
—
235.9
$
60.0
$
75.3
$
23.8
$
12.7
$
407.7
(8.6)
—
—
—
—
(8.6)
227.3
$
60.0
$
75.3
$
23.8
$
12.7
$
399.1
(3.7)
(2.0)
—
2.2
—
(0.2)
—
—
467.5
—
463.8
—
230.2
$
62.2
$
75.1
$
23.8
$
480.2
$
871.5
(8.6)
—
—
—
—
(8.6)
221.6
$
62.2
$
75.1
$
23.8
$
480.2
$
862.9
(1)
In conjunction with the change in reportable operating segments, we reclassified goodwill by segment as of October 2,
2011.
(2) Other is primarily comprised of changes in the goodwill balance as a result of foreign exchange fluctuations.
Note 9: Debt
Revolving Credit Facility and Commercial Paper Program
Our previous $500 million unsecured, revolving credit facility (the “2010 credit facility”) was set to mature in November 2014.
In the second quarter of fiscal 2013, we replaced the 2010 credit facility with a new $750 million unsecured, revolving credit
facility (the “2013 credit facility”) with various banks, of which $150 million may be used for issuances of letters of credit.
The 2013 credit facility is available for working capital, capital expenditures and other corporate purposes, including
acquisitions and share repurchases, and is currently set to mature in February 2018. Starbucks has the option, subject to
negotiation and agreement with the related banks, to increase the maximum commitment amount by an additional $750 million.
Borrowings under the 2013 credit facility will bear interest at a variable rate based on LIBOR, and, for US dollar-denominated
loans under certain circumstances, a Base Rate (as defined in the 2013 credit facility), in each case plus an applicable margin.
The applicable margin is based on the better of (i) the Company's long-term credit ratings assigned by Moody's and Standard &
Poor's rating agencies, and (ii) the Company's fixed charge coverage ratio, pursuant to a pricing grid set forth in the 2013 credit
facility. The current applicable margin is 0.795% for Eurocurrency Rate Loans and 0.00% for Base Rate Loans. The 2013 credit
facility contains provisions requiring us to maintain compliance with certain covenants, including a minimum fixed charge
coverage ratio, which measures our ability to cover financing expenses. As a result of the arbitrator’s ruling on the Kraft
litigation, the credit facility was amended on November 15, 2013 to exclude the impact of the litigation charge, including the
impact on our fixed charge coverage ratio. As of September 29, 2013, we were in compliance with each of these covenants, as
amended.
Under our commercial paper program, as approved by our board of directors, we may issue unsecured commercial paper notes
up to a maximum aggregate amount outstanding at any time of $1 billion, with individual maturities that may vary, but not
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exceed 397 days from the date of issue. Amounts outstanding under the commercial paper program are to be backstopped by
available commitments under our credit facility. Currently, we may issue up to $729 million under our commercial paper
program (the $750 million committed credit facility amount, less $21 million in outstanding letters of credit).
The proceeds from borrowings under our commercial paper program may be used for working capital needs, capital
expenditures and other corporate purposes, including acquisitions and share repurchases. During fiscal 2013 and fiscal 2012,
there were no borrowings under the credit facility or commercial paper programs. As of September 29, 2013 and September 30,
2012, a total of $21 million and $18 million, respectively, in letters of credit were outstanding under the revolving credit
facility.
Long-term Debt
In September 2013, we issued $750 million of 10-year 3.85% Senior Notes ("the 2013 notes") due October 2023, in an
underwritten registered public offering. Interest on the 2013 notes is payable semi-annually on April 1 and October 1 of each
year, commencing April 1, 2014. As discussed in Note 3, we entered into forward-starting interest rate swap agreements related
to this debt issuance that effectively locked in the benchmark interest rate, resulting in an effective borrowing cost of 2.86%. As
of September 29, 2013, the carrying value of the 2013 notes, recorded on the consolidated balance sheets, was $749.8 million.
In August 2007, we issued $550 million of 6.25% Senior Notes (“the 2007 notes”) due in August 2017, in an underwritten
registered public offering. Interest on the 2007 notes is payable semi-annually on February 15 and August 15 of each year. As
of September 29, 2013 and September 30, 2012, the carrying value of the 2007 notes, recorded on the consolidated balance
sheets, was $549.7 million and $549.6 million, respectively.
The indentures under which the 2013 notes and the 2007 notes were issued also require us to maintain compliance with certain
covenants, including limits on future liens and sale and leaseback transactions on certain material properties. As of
September 29, 2013 and September 30, 2012, we were in compliance with each of these covenants.
Interest Expense
Interest expense, net of interest capitalized, was $28.1 million, $32.7 million, and $33.3 million in fiscal 2013, 2012 and 2011,
respectively. In fiscal 2013, 2012, and 2011, $10.4 million, $3.2 million, and $4.4 million, respectively, of interest was
capitalized for asset construction projects.
Note 10: Leases
Rental expense under operating lease agreements (in millions):
Fiscal Year Ended
Minimum rentals
Contingent rentals
Total
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
$
$
838.3
56.4
894.7
$
$
759.0
44.7
803.7
$
$
715.6
34.3
749.9
Minimum future rental payments under non-cancelable operating leases as of September 29, 2013 (in millions):
Fiscal Year Ending
2014
2015
2016
2017
2018
Thereafter
Total minimum lease payments
$
$
875.1
799.8
690.4
559.1
419.0
1,242.5
4,585.9
We have subleases related to certain of our operating leases. During fiscal 2013, 2012, and 2011, we recognized sublease
income of $9.3 million, $10.0 million, and $13.7 million, respectively.
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Note 11: Shareholders’ Equity
In addition to 1.2 billion shares of authorized common stock with $0.001 par value per share, we have authorized 7.5 million
shares of preferred stock, none of which was outstanding at September 29, 2013.
Included in additional paid-in capital in our consolidated statements of equity as of September 29, 2013 and September 30,
2012 is $39.4 million related to the increase in value of our share of the net assets of Starbucks Japan at the time of its initial
public stock offering in fiscal 2002.
Share repurchase activity (in millions, except for average price data):
Period Ended
Number of shares acquired
Average price per share of acquired shares
Total cost of acquired shares
Sep 29, 2013
Sep 30, 2012
$
$
10.8
50.52
544.1
$
$
12.3
48.15
593.2
As of September 29, 2013, 26.4 million shares remained available for repurchase under current authorizations.
During fiscal years 2013 and 2012, our Board of Directors declared the following dividends (in millions, except per share
amounts):
Fiscal Year 2013:
First quarter
Second quarter
Third quarter
Fourth quarter
Fiscal Year 2012:
First quarter
Second quarter
Third quarter
Fourth quarter
Comprehensive Income
Dividend Per Share
Record date
Total Amount
Payment Date
$0.21
$0.21
$0.21
$0.26
$0.17
$0.17
$0.17
$0.21
February 7, 2013
May 9, 2013
August 8, 2013
November 14, 2013
February 8, 2012
May 9, 2012
August 8, 2012
November 15, 2012
$157.5
$157.3
$158.0
$195.8
$128.2
$129.0
$129.1
$157.4
February 22, 2013
May 24, 2013
August 23, 2013
November 29, 2013
February 24, 2012
May 25, 2012
August 24, 2012
November 30, 2012
Comprehensive income includes all changes in equity during the period, except those resulting from transactions with our
shareholders. Comprehensive income is comprised of net earnings and other comprehensive income. Accumulated other
comprehensive income reported on our consolidated balance sheets consists of foreign currency translation adjustments and the
unrealized gains and losses, net of applicable taxes, on available-for-sale securities and on derivative instruments designated
and qualifying as cash flow and net investment hedges.
Components of accumulated other comprehensive income, net of tax (in millions):
Fiscal Year Ended
Net unrealized gains/(losses) on available-for-sale securities
Net unrealized gains/(losses) on hedging instruments
Translation adjustment
Accumulated other comprehensive income
Sep 29, 2013
Sep 30, 2012
$
$
(0.5) $
13.9
53.6
67.0
$
(0.1)
(72.1)
94.9
22.7
As of September 29, 2013 and September 30, 2012, the translation adjustment was net of tax provisions of $6.3 million and
$6.6 million, respectively.
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Note 12: Employee Stock and Benefit Plans
We maintain several equity incentive plans under which we may grant non-qualified stock options, incentive stock options,
restricted stock, restricted stock units (“RSUs”), or stock appreciation rights to employees, non-employee directors and
consultants. We issue new shares of common stock upon exercise of stock options and the vesting of RSUs. We also have an
employee stock purchase plan (“ESPP”).
As of September 29, 2013, there were 18.2 million shares of common stock available for issuance pursuant to future equity-
based compensation awards and 7.8 million shares available for issuance under our ESPP.
Stock based compensation expense recognized in the consolidated financial statements (in millions):
Fiscal Year Ended
Options
RSUs
Total stock-based compensation expense recognized in the
consolidated statements of earnings
Total related tax benefit
Total capitalized stock-based compensation included in net
property, plant and equipment and inventories on the consolidated
balance sheets
Stock Option Plans
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
37.1
$
105.2
142.3
49.8
$
$
46.2
$
107.4
153.6
54.2
$
$
60.4
84.8
145.2
51.2
1.8
$
2.0
$
2.1
$
$
$
$
Stock options to purchase our common stock are granted at the fair market value of the stock on the date of grant. The majority
of options become exercisable in four equal installments beginning a year from the date of grant and generally expire 10 years
from the date of grant. Options granted to non-employee directors generally vest over one to three years. Nearly all outstanding
stock options are non-qualified stock options.
The fair value of each stock option granted is estimated on the grant date using the Black-Scholes-Merton option valuation
model. The assumptions used to calculate the fair value of options granted are evaluated and revised, as necessary, to reflect
market conditions and our historical experience. Options granted are valued using the multiple option valuation approach, and
the resulting expense is recognized over the requisite service period for each separately vesting portion of the award.
Compensation expense is recognized only for those options expected to vest, with forfeitures estimated at the date of grant
based on our historical experience and future expectations.
The fair value of stock option awards was estimated at the grant date with the following weighted average assumptions for
fiscal years 2013, 2012, and 2011:
Fiscal Year Ended
Expected term (in years)
Expected stock price volatility
Risk-free interest rate
Expected dividend yield
Weighted average grant price
Estimated fair value per option granted
Employee Stock Options
Granted During the Period
2013
2012
2011
4.8
34.0%
0.7%
1.6%
4.8
38.2%
1.0%
1.5%
$
$
51.23
12.88
$
$
44.26
12.79
$
$
5.0
39.0%
1.6%
1.7%
31.46
9.58
The expected term of the options represents the estimated period of time until exercise, and is based on historical experience of
similar awards, giving consideration to the contractual terms, vesting schedules and expectations of future employee behavior.
Expected stock price volatility is based on a combination of historical volatility of our stock and the one-year implied volatility
of Starbucks traded options, for the related vesting periods. The risk-free interest rate is based on the implied yield available on
US Treasury zero-coupon issues with an equivalent remaining term. The dividend yield assumption is based on our anticipated
cash dividend payouts. The amounts shown above for the estimated fair value per option granted are before the estimated effect
of forfeitures, which reduce the amount of expense recorded on the consolidated statements of earnings.
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67
Stock option transactions for the year ended September 29, 2013 (in millions, except per share and contractual life amounts):
Outstanding, September 30, 2012
Granted
Exercised
Expired/forfeited
Outstanding, September 29, 2013
Exercisable, September 29, 2013
Vested and expected to vest, September 29, 2013
Shares
Subject to
Options
Weighted
Average
Exercise
Price
per Share
Weighted
Average
Remaining
Contractual
Life (Years)
Aggregate
Intrinsic
Value
33.1
$
3.6
(13.2)
(1.5)
22.0
13.3
21.0
22.19
51.23
17.20
33.97
29.11
22.07
28.36
6.1
$
945
6.0
4.7
5.9
1,060
734
1,031
The aggregate intrinsic value in the table above is the amount by which the market value of the underlying stock exceeded the
exercise price of outstanding options, is before applicable income taxes and represents the amount optionees would have
realized if all in-the-money options had been exercised on the last business day of the period indicated.
As of September 29, 2013, total unrecognized stock-based compensation expense, net of estimated forfeitures, related to
nonvested stock options was approximately $32 million, before income taxes, and is expected to be recognized over a weighted
average period of approximately 2.7 years. The total intrinsic value of stock options exercised was $539 million, $440 million,
and $323 million during fiscal years 2013, 2012, and 2011, respectively. The total fair value of options vested was $56 million,
$59 million, and $126 million during fiscal years 2013, 2012, and 2011, respectively.
RSUs
We have both time-vested and performance-based RSUs. Time-vested RSUs are awarded to eligible employees and entitle the
grantee to receive shares of common stock at the end of a vesting period, subject solely to the employee’s continuing
employment. Our performance-based RSUs are awarded to eligible employees and entitle the grantee to receive shares of
common stock if we achieve specified performance goals during the performance period and the grantee remains employed
during the subsequent vesting period. The fair value of RSUs is based on the closing price of Starbucks common stock on the
award date. Expense for performance-based RSUs is recognized when it is probable the performance goal will be achieved.
RSU transactions for the year ended September 29, 2013 (in millions, except per share and contractual life amounts):
Nonvested, September 30, 2012
Granted
Vested
Forfeited/cancelled
Nonvested, September 29, 2013
Number
of
Shares
Weighted
Average
Grant Date
Fair Value
per Share
Weighted
Average
Remaining
Contractual
Life (Years)
Aggregate
Intrinsic
Value
7.3
3.1
(3.5)
(1.1)
5.8
34.68
50.23
30.22
43.26
44.08
0.9
366
0.9
452
The weighted average fair value per RSU granted was $44.05 and $31.06 in fiscal 2012 and 2011, respectively. As of
September 29, 2013, total unrecognized stock-based compensation expense related to nonvested RSUs, net of estimated
forfeitures, was approximately $78 million, before income taxes, and is expected to be recognized over a weighted average
period of approximately 2.2 years. The total fair value of RSUs vested was $104 million, $80 million and $16 million during
fiscal years 2013, 2012, and 2011, respectively.
ESPP
Our ESPP allows eligible employees to contribute up to 10% of their base earnings toward the quarterly purchase of our
common stock, subject to an annual maximum dollar amount. The purchase price is 95% of the fair market value of the stock
on the last business day of the quarterly offering period. The number of shares issued under our ESPP was 0.3 million in fiscal
2013.
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Deferred Stock Plan
Our 1997 Deferred Stock Plan for certain key-employees enabled participants in the plan to defer receipt of ownership of
common shares from the exercise of nonqualified stock options. Pursuant to this plan, our chairman, president and ceo elected
to defer receipt of approximately 3.4 million shares of common stock (as adjusted for stock splits since 1997). In November
2006, he re-deferred receipt of the shares until December 21, 2012 (or earlier if his employment with Starbucks terminated
before such date). On December 21, 2012, the deferral period ended and pursuant to the terms of the plan, we issued
approximately 2.2 million shares of common stock to him and withheld approximately 1.2 million shares to satisfy tax
withholdings. As of September 29, 2013 there were no remaining deferrals under the terms of this plan and no new deferrals are
permitted.
Defined Contribution Plans
We maintain voluntary defined contribution plans, both qualified and non-qualified, covering eligible employees as defined in
the plan documents. Participating employees may elect to defer and contribute a portion of their eligible compensation to the
plans up to limits stated in the plan documents, not to exceed the dollar amounts set by applicable laws.
Our matching contributions to all US and non-US plans were $54.7 million, $59.8 million, and $45.5 million in fiscal years
2013, 2012, and 2011, respectively.
Note 13: Income Taxes
The components of earnings/(loss) before income taxes were as follows (in millions):
$
$
$
Fiscal Year Ended
United States
Foreign
Total earnings/(loss) before income taxes
Provision/(benefit) for income taxes (in millions):
Fiscal Year Ended
Current taxes:
US federal
US state and local
Foreign
Total current taxes
Deferred taxes:
US federal
US state and local
Foreign
Total deferred taxes
$
$
$
Sep 29, 2013
Litigation
charge
(2,784.1) $
—
All Other
2,110.1
444.1
(2,784.1) $
2,554.2
Total
(674.0) $
444.1
(229.9) $
Sep 29, 2013
Litigation
charge
Total
All Other
616.6 $
93.8
95.9
806.3
(898.8)
(144.0)
(2.2)
(1,045.0)
— $
—
—
—
(922.3)
(148.7)
—
(1,071.0)
(1,071.0) $
616.6
93.8
95.9
806.3
23.5
4.7
(2.2)
26.0
Sep 30, 2012
Oct 2, 2011
1,679.6
379.5
2,059.1
$
$
1,523.4
287.7
1,811.1
Sep 30, 2012
Oct 2, 2011
$
466.0
79.9
76.8
622.7
49.2
(0.7)
3.2
51.7
344.7
61.2
37.3
443.2
111.6
8.3
—
119.9
563.1
Total provision/(benefit) for income taxes
$
(238.7) $
832.3
$
674.4
$
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69
Reconciliation of the statutory US federal income tax rate with our effective income tax rate:
Fiscal Year Ended
Statutory rate
State income taxes, net of federal tax benefit
Benefits and taxes related to foreign operations
Domestic production activity deduction
Domestic tax credits
Charitable contributions
Other, net(1)
Effective tax rate
Sep 29, 2013
Litigation
charge
Total
All Other
Sep 30, 2012
Oct 2, 2011
35.0%
15.8%
37.5%
8.1%
2.8%
3.9%
0.7%
35.0%
3.5%
—%
—%
—%
—%
—%
103.8%
38.5%
35.0 %
2.4 %
(3.4)%
(0.7)%
(0.3)%
(0.3)%
(0.1)%
32.6 %
35.0 %
2.5 %
(3.3)%
(0.7)%
(0.3)%
(0.5)%
0.1 %
32.8 %
35.0 %
2.5 %
(3.1)%
(0.8)%
(0.7)%
(0.3)%
(1.5)%
31.1 %
(1) Fiscal 2011 includes a benefit of 0.9% related to the acquisition of the remaining ownership interest in Switzerland and
Austria.
Our effective tax rate in 2013 was significantly affected by the litigation charge we recorded as a result of the conclusion of our
arbitration with Kraft. In order to provide a more meaningful analysis of tax expense and the effective tax rate, the tables above
present separate reconciliations of the effect of the litigation charge. The deferred tax asset related to the litigation charge is
estimated to be recovered over a period of years; the deferred tax asset has been classified between current and non-current
consistent with the expected recovery period for income tax reporting purposes.
US income and foreign withholding taxes have not been provided on approximately $1.9 billion of cumulative undistributed
earnings of foreign subsidiaries and equity investees. We intend to reinvest these earnings for the foreseeable future. If these
amounts were distributed to the US, in the form of dividends or otherwise, we would be subject to additional US income taxes,
which could be material. Determination of the amount of unrecognized deferred income tax liabilities on these earnings is not
practicable because of the complexities with its hypothetical calculation, and the amount of liability, if any, is dependent on
circumstances existing if and when remittance occurs.
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Tax effect of temporary differences and carryforwards that comprise significant portions of deferred tax assets and liabilities (in
millions):
Sep 29, 2013
Sep 30, 2012
Deferred tax assets:
Property, plant and equipment
Accrued occupancy costs
Accrued compensation and related costs
Other accrued liabilities
Asset retirement obligation asset
Deferred revenue
Asset impairments
Tax credits
Stock based compensation
Net operating losses
Litigation charge
Other
Total
Valuation allowance
Total deferred tax asset, net of valuation allowance
Deferred tax liabilities:
Property, plant and equipment
Intangible assets and goodwill
Other
Total
Net deferred tax asset
Reported as:
Current deferred income tax assets
Long-term deferred income tax assets
Current deferred income tax liabilities (included in Accrued liabilities)
Long-term deferred income tax liabilities (included in Other long-term liabilities)
Net deferred tax asset
$
$
$
$
$
$
64.9
69.0
77.6
22.0
21.0
49.9
33.3
19.1
120.9
99.0
1,071.9
62.7
1,711.3
(160.5)
1,550.8
(182.9)
(81.6)
(53.1)
(317.6)
1,233.2
277.3
967.0
(1.0)
(10.1)
1,233.2
$
$
$
$
$
$
62.7
72.0
66.9
15.7
20.1
43.7
38.5
14.6
131.8
99.2
—
80.9
646.1
(154.2)
491.9
(89.0)
(34.0)
(44.8)
(167.8)
324.1
238.7
97.3
(1.3)
(10.6)
324.1
The valuation allowance as of September 29, 2013 and September 30, 2012 is primarily related to net operating losses and
other deferred tax assets of consolidated foreign subsidiaries. The net change in the total valuation allowance for the years
ended September 29, 2013 and September 30, 2012, was an increase of $6.3 million and $16.8 million, respectively.
As of September 29, 2013, Starbucks has state tax credit carryforwards of $19.1 million with an expiration date of fiscal 2024.
Starbucks has foreign net operating loss carryforwards of $324 million, with the predominant amount having no expiration
date.
Uncertain Tax Positions
As of September 29, 2013, we had $88.8 million of gross unrecognized tax benefits of which $59.6 million, if recognized,
would affect our effective tax rate. We recognize interest and penalties related to income tax matters in income tax expense. As
of September 29, 2013 and September 30, 2012, we had accrued interest and penalties of $4.7 million and $5.5 million,
respectively, before the benefit of the federal tax deduction, recorded on our consolidated balance sheets.
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The following table summarizes the activity related to our unrecognized tax benefits (in millions):
Beginning balance
Increase related to prior year tax positions
Decrease related to prior year tax positions
Increase related to current year tax positions
Decrease related to current year tax positions
Decreases related to settlements with taxing authorities
Decreases related to lapsing of statute of limitations
Ending balance
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
$
$
75.3
$
52.9
$
8.9
(9.3)
19.3
(0.4)
—
(5.0)
88.8
$
8.8
—
20.0
(1.1)
(0.5)
(4.8)
75.3
$
68.4
4.4
(32.3)
26.0
(0.8)
(5.0)
(7.8)
52.9
We are currently under routine audit by various jurisdictions inside and outside the US as well as US state taxing jurisdictions
for fiscal years 2006 through 2012. We are no longer subject to US federal or state examination for years prior to fiscal year
2010, with the exception of nine states. We are no longer subject to examination in any material international markets prior to
2006.
There is a reasonable possibility that the unrecognized tax benefits will change within 12 months, but we do not expect this
change to be significant to the consolidated financial statements.
Note 14: Earnings per Share
Calculation of net earnings per common share (“EPS”) — basic and diluted (in millions, except EPS):
Fiscal Year Ended
Net earnings attributable to Starbucks
Weighted average common shares and common stock units
outstanding (for basic calculation)
Dilutive effect of outstanding common stock options and RSUs
Weighted average common and common equivalent shares
outstanding (for diluted calculation)
EPS — basic
EPS — diluted
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
8.3
$
1,383.8
$
1,245.7
749.3
13.0
762.3
0.01
0.01
$
$
754.4
18.6
773.0
1.83
1.79
$
$
748.3
21.4
769.7
1.66
1.62
$
$
$
Potential dilutive shares consist of the incremental common shares issuable upon the exercise of outstanding stock options
(both vested and non-vested) and unvested RSUs, calculated using the treasury stock method. The calculation of dilutive shares
outstanding excludes out-of-the-money stock options (i.e., such options’ exercise prices were greater than the average market
price of our common shares for the period) because their inclusion would have been antidilutive. We had no out-of-the-money
stock options as of September 29, 2013. We had 0.2 million and 0.1 million out-of-the-money stock options as
of September 30, 2012, and October 2, 2011, respectively.
Note 15: Commitments and Contingencies
Legal Proceedings
In the first quarter of fiscal 2011, Starbucks notified Kraft Foods Global, Inc. (now known as Kraft Foods Group, Inc.)
(“Kraft”) that we were discontinuing our distribution arrangement with Kraft on March 1, 2011 due to material breaches by
Kraft of its obligations under the Supply and License Agreement between the Company and Kraft, dated March 29, 2004 (the
“Agreement”), which defined the main distribution arrangement between the parties. Through our arrangement with Kraft,
Starbucks sold a selection of Starbucks and Seattle's Best Coffee branded packaged coffees in grocery and warehouse club
stores throughout the US, and to grocery stores in Canada, the UK and other European countries. Kraft managed the
distribution, marketing, advertising and promotion of these products.
Kraft denied it had materially breached the Agreement. On November 29, 2010, Starbucks received a notice of arbitration from
Kraft putting the commercial dispute between the parties into binding arbitration pursuant to the terms of the Agreement. In
addition to denying it materially breached the Agreement, Kraft further alleged that if Starbucks wished to terminate the
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Agreement it must compensate Kraft as provided in the Agreement in an amount equal to the fair value of the Agreement, with
an additional premium of up to 35% under certain circumstances.
On December 6, 2010, Kraft commenced a federal court action against Starbucks, entitled Kraft Foods Global, Inc. v.
Starbucks Corporation, in the U.S. District Court for the Southern District of New York (the “District Court”) seeking
injunctive relief to prevent Starbucks from terminating the distribution arrangement until the parties' dispute is resolved through
the arbitration proceeding. On January 28, 2011, the District Court denied Kraft's request for injunctive relief. Kraft appealed
the District Court's decision to the Second Circuit Court of Appeals. On February 25, 2011, the Second Circuit Court of
Appeals affirmed the District Court's decision. As a result, Starbucks has been in full control of our packaged coffee business
since March 1, 2011.
On April 2, 2012, Starbucks and Kraft exchanged expert reports regarding alleged damages on their affirmative
claims. Starbucks claimed damages of up to $62.9 million from the loss of sales resulting from Kraft's failure to use
commercially reasonable efforts to market Starbucks® coffee, plus attorney fees. Kraft's expert opined that the fair market value
of the Agreement was $1.9 billion. After applying a 35% premium and 9% interest, Kraft claimed damages of up to $2.9
billion, plus attorney fees. The arbitration hearing commenced on July 11, 2012 and was completed on August 3, 2012.
Starbucks presented evidence of material breaches on Kraft's part and sought nominal damages from Kraft for those breaches.
Kraft presented evidence denying it had breached the parties' Agreement and sought damages of $2.9 billion plus attorney fees.
We believe we had valid claims of material breach by Kraft under the Agreement that allowed us to terminate the Agreement
and certain other relationships with Kraft without compensation to Kraft. Although Kraft disclosed to the press and in federal
court filings a $750 million offer Starbucks made to Kraft in August 2010 to avoid litigation and ensure a smooth transition of
the business, the figure was not a proper basis upon which to estimate a possible outcome of the arbitration but was based upon
facts and circumstances at the time. Kraft rejected the offer immediately and did not provide a counter-offer, effectively ending
the discussions between the parties with regard to any payment. Moreover, the offer was made prior to our investigation of
Kraft's breaches and without consideration of Kraft's continuing failure to comply with material terms of the agreements. As a
result, prior to receiving the arbitrator's ruling we could not reasonably estimate the possible loss. Accordingly, no loss
contingency was recorded for this matter.
On November 12, 2013, the arbitrator ordered Starbucks to pay Kraft $2,227.5 million in damages plus prejudgment interest
and attorneys' fees. We have estimated prejudgment interest, which includes an accrual through the estimated payment date,
and attorneys fees to be approximately $556.6 million. As a result, we recorded a litigation charge of $2,784.1 million in our
fiscal 2013 operating results.
Starbucks is party to various other legal proceedings arising in the ordinary course of business, including certain employment
litigation cases that have been certified as class or collective actions, but, except as noted above, is not currently a party to any
legal proceeding that management believes could have a material adverse effect on our consolidated financial position, results
of operations or cash flows.
Note 16: Segment Reporting
Segment information is prepared on the same basis that our ceo, who is our chief operating decision maker, manages the
segments, evaluates financial results, and makes key operating decisions. Beginning with the first quarter of fiscal 2012, we
redefined our reportable operating segments to align with the three-region leadership and organizational structure of our retail
business that took effect at the beginning of fiscal 2012. The three-region structure includes: 1) Americas, inclusive of the US,
Canada, and Latin America; 2) Europe, Middle East, and Africa (“EMEA”); and 3) China / Asia Pacific (“CAP”).
Accordingly, beginning with the first quarter of fiscal 2012, we revised our reportable operating segments from 1) US, 2)
International, and 3) Global Consumer Products Group to the following four reportable segments: 1) Americas, 2) EMEA, 3)
CAP, and 4) Global Consumer Products Group. In the second quarter of fiscal 2012, we renamed our Global Consumer
Products Group segment “Channel Development.”
Effective at the beginning of fiscal 2013, we decentralized certain leadership functions in the areas of retail marketing and
category management, global store development and partner resources to support and align with the respective operating
segment presidents. In conjunction with these moves, certain general and administrative and depreciation and amortization
expenses associated with these functions, which were previously reported as unallocated corporate expenses within "Other," are
now reported within the respective reportable operating segments to align with the regions which they support.
Concurrent with the change in reportable operating segments and realignment of certain operating expenses noted above, we
revised our prior period financial information to reflect comparable financial information for the new segment structure and
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reporting changes. Historical financial information presented herein reflects these changes. There was no impact on
consolidated net revenues, total operating expenses, operating income, or net earnings as a result of these changes.
Beginning in the second quarter of fiscal 2013, we removed unallocated corporate expenses from Other. Other is now referred
to as All Other Segments and includes Teavana, Seattle's Best Coffee and Evolution Fresh, as well as our Digital Ventures
business. Unallocated corporate operating expenses, which pertain primarily to corporate administrative functions that support
the operating segments but are not specifically attributable to or managed by any segment, are presented as a reconciling item
between total segment operating results and consolidated financial results. While our consolidated results are not impacted, our
historical segment financial information has been revised to be consistent with the current presentation.
Americas
Americas operations sell coffee and other beverages, complementary food, packaged coffees, single serve coffee products and a
focused selection of merchandise through company-operated stores and licensed stores. The Americas segment is our most
mature business and has achieved significant scale.
Europe, Middle East, and Africa
EMEA operations sell coffee and other beverages, complementary food, packaged coffees, single serve coffee products and a
focused selection of merchandise through company-operated stores and licensed stores. Certain markets within EMEA
operations are in the early stages of development and require a more extensive support organization, relative to the current
levels of revenue and operating income, than Americas.
China / Asia Pacific
China /Asia Pacific operations sell coffee and other beverages, complementary food, packaged coffees, single serve coffee
products and a focused selection of merchandise through company-operated stores and licensed stores. Certain markets within
China / Asia Pacific operations are in the early stages of development and require a more extensive support organization,
relative to the current levels of revenue and operating income, than Americas.
Channel Development
Channel Development operations sell a selection of packaged coffees as well as a selection of premium Tazo® teas globally.
Channel Development operations also produce and sell a variety of ready-to-drink beverages, Starbucks- and Tazo-branded
single serve products, and Starbucks Refreshers™ beverages. The US foodservice business, which is included in the Channel
Development segment, sells coffee and other related products to institutional foodservice companies.
All Other Segments
All Other Segments includes Teavana, Seattle's Best Coffee and Evolution Fresh, as well as our Digital Ventures business.
Consolidated revenue mix by product type (in millions):
Fiscal Year Ended
Beverage
Food
Packaged and single serve coffees
Other(1)
Total
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
$
8,588.9
58% $
7,838.8
59% $
7,217.0
2,424.6
2,166.5
1,712.2
16%
15%
11%
2,092.8
2,001.1
1,366.8
16%
15%
10%
2,008.0
1,451.0
1,024.4
62%
17%
12%
9%
$ 14,892.2
100% $ 13,299.5
100% $ 11,700.4
100%
(1) Other includes royalty and licensing revenues, beverage-related ingredients, tea, packaging and other merchandise.
Information by geographic area (in millions):
Fiscal Year Ended
Net revenues from external customers:
United States
Other countries
Total
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Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
$
$
11,415.0
3,477.2
14,892.2
$
$
10,177.5
3,122.0
13,299.5
$
$
8,966.9
2,733.5
11,700.4
No customer accounts for 10% or more of our revenues. Revenues are shown based on the geographic location of our
customers. Revenues from countries other than the US consist primarily of revenues from Canada, the UK, and China, which
together account for approximately 64% of net revenues from other countries for fiscal 2013.
Fiscal Year Ended
Long-lived assets:
United States
Other countries
Total
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
$
$
4,641.3
1,404.0
6,045.3
$
$
2,767.1
1,252.5
4,019.6
$
$
2,587.1
978.4
3,565.5
Management evaluates the performance of its operating segments based on net revenues and operating income. The accounting
policies of the operating segments are the same as those described in Note 1. Operating income represents earnings before net
interest income and other, interest expense and income taxes. Management does not evaluate the performance of its operating
segments using asset measures. The identifiable assets by segment disclosed in this note are those assets specifically
identifiable within each segment and include cash, net property, plant and equipment, equity and cost investments, goodwill,
and other intangible assets. Assets not identified by reportable operating segment below are corporate assets and are primarily
comprised of cash and investments, assets of the corporate headquarters and roasting facilities, and inventory.
The table below presents financial information for our reportable operating segments and All Other Segments for the years
ended September 29, 2013, September 30, 2012, and October 2, 2011 including the reclassifications discussed in Note 1 (in
millions):
Fiscal 2013
Total net revenues
Americas
EMEA
China /
Asia Pacific
Channel
Development
All Other
Segments
Segment
Total
$ 11,000.8
$
1,160.0
$
917.0
$
1,420.7
$
393.7
$ 14,892.2
Depreciation and amortization expenses
Income/(loss) from equity investees
Operating income/(loss)
Total assets
429.3
2.4
2,365.2
2,323.4
55.5
0.4
64.2
510.6
33.8
152.0
321.2
805.0
1.1
96.6
415.5
89.2
11.7
—
(34.5)
821.1
531.4
251.4
3,131.6
4,549.3
Fiscal 2012
Total net revenues
$
9,936.0
$
1,141.3
$
721.4
$
1,292.2
$
208.6
$ 13,299.5
Depreciation and amortization expenses
Income/(loss) from equity investees
Operating income/(loss)
Total assets
392.4
2.1
2,020.4
2,199.0
57.1
0.3
6.8
467.4
23.2
122.4
252.6
656.6
1.3
85.2
340.4
88.8
2.5
0.7
(27.4)
80.8
476.5
210.7
2,592.8
3,492.6
Fiscal 2011
Total net revenues
$
9,065.0
$
1,046.8
$
552.3
$
860.5
$
175.8
$ 11,700.4
Depreciation and amortization expenses
Income/(loss) from equity investees
Operating income/(loss)
Total assets
391.4
1.6
1,775.2
1,841.9
53.4
6.0
38.9
398.2
18.1
92.9
191.3
540.0
2.4
75.6
283.5
54.7
1.0
(2.4)
(35.8)
44.8
466.3
173.7
2,253.1
2,879.6
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75
The following table reconciles total segment operating income in the table above to consolidated earnings/(loss) before income
taxes (in millions):
Fiscal Year Ended
Total segment operating income
Unallocated corporate operating expenses(1)
Consolidated operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Sep 29, 2013
Sep 30, 2012
Oct 2, 2011
$
$
$
3,131.6
(3,457.0)
(325.4)
123.6
(28.1)
(229.9) $
2,592.8
(595.4)
1,997.4
94.4
(32.7)
2,059.1
$
$
2,253.1
(524.6)
1,728.5
115.9
(33.3)
1,811.1
(1) Fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the litigation charge we recorded associated with the
conclusion of our arbitration with Kraft.
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Starbucks Corporation
Seattle, Washington
We have audited the accompanying consolidated balance sheets of Starbucks Corporation and subsidiaries (the “Company”) as
of September 29, 2013 and September 30, 2012, and the related consolidated statements of earnings, comprehensive income,
equity, and cash flows for each of the three years in the period ended September 29, 2013. These financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on
our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Starbucks
Corporation and subsidiaries as of September 29, 2013 and September 30, 2012, and the results of their operations and their
cash flows for each of the three years in the period ended September 29, 2013, in conformity with accounting principles
generally accepted in the United States of America.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the Company’s internal control over financial reporting as of September 29, 2013, based on criteria established in Internal
Control — Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission
and our report dated November 18, 2013 expressed an unqualified opinion on the Company’s internal control over financial
reporting.
/s/ Deloitte & Touche LLP
Seattle, Washington
November 18, 2013
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77
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Not applicable.
Item 9A. Controls and Procedures
Disclosure Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that material information required to be disclosed in
our periodic reports filed or submitted under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is
recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Our disclosure
controls and procedures are also designed to ensure that information required to be disclosed in the reports we file or submit
under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and
principal financial officer as appropriate, to allow timely decisions regarding required disclosure.
During the fourth quarter of fiscal 2013, we carried out an evaluation, under the supervision and with the participation of our
management, including our chief executive officer and our chief financial officer, of the effectiveness of the design and
operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act.
Based upon that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and
procedures were effective, as of the end of the period covered by this report (September 29, 2013).
There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the
Exchange Act) during our most recently completed fiscal quarter that materially affected or are reasonably likely to materially
affect internal control over financial reporting.
The certifications required by Section 302 of the Sarbanes-Oxley Act of 2002 are filed as exhibits 31.1 and 31.2, respectively,
to this 10-K.
Report of Management on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal
control over financial reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting
for external purposes in accordance with accounting principles generally accepted in the United States of America. Internal
control over financial reporting includes maintaining records that in reasonable detail accurately and fairly reflect our
transactions; providing reasonable assurance that transactions are recorded as necessary for preparation of our financial
statements; providing reasonable assurance that receipts and expenditures are made in accordance with management
authorization; and providing reasonable assurance that unauthorized acquisition, use or disposition of company assets that
could have a material effect on our financial statements would be prevented or detected on a timely basis. Because of its
inherent limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement
of our financial statements would be prevented or detected.
Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the
framework and criteria established in Internal Control — Integrated Framework (the "1992 Framework"), issued by the
Committee of Sponsoring Organizations of the Treadway Commission. This evaluation included review of the documentation
of controls, evaluation of the design effectiveness of controls, testing of the operating effectiveness of controls and a conclusion
on this evaluation. Based on this evaluation, management concluded that our internal control over financial reporting was
effective as of September 29, 2013.
Our internal control over financial reporting as of September 29, 2013, has been audited by Deloitte & Touche LLP, an
independent registered public accounting firm, as stated in their report which is included herein.
78
Starbucks Corporation
2013
Form
10-K
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Starbucks Corporation
Seattle, Washington
We have audited the internal control over financial reporting of Starbucks Corporation and subsidiaries (the “Company”) as of
September 29, 2013, based on criteria established in Internal Control — Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over
financial reporting, included in the accompanying Report of Management on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of
internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s
board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that
could have a material effect on the financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or
improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a
timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future
periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of
September 29, 2013, based on the criteria established in Internal Control — Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the consolidated financial statements as of and for the fiscal year ended September 29, 2013, of the Company and our report
dated November 18, 2013 expressed an unqualified opinion on those financial statements.
/s/ Deloitte & Touche LLP
Seattle, Washington
November 18, 2013
Starbucks Corporation
2013
Form
10-K
79
Item 9B. Other Information
On November 15, 2013, Starbucks entered into Amendment No. 1 (the “Amendment”) to the Credit Agreement (the “Credit
Agreement”) dated February 5, 2013 with Bank of America, N.A., in its capacity as Administrative Agent, Swing Line Lender
and L/C Issuer and each of the other Lenders a party thereto.
The Amendment amends the Credit Agreement to exclude the impact of the litigation matter involving Kraft Foods Global,
Inc., including but not limited to, the impact of fees, charges, reserves, costs or expenses related to the matter in an amount up
to $2.9 billion commencing with the fiscal quarter ending September 29, 2013 and through and including all fiscal quarters
ending on or before December 31, 2014. Starbucks previously disclosed that the arbitrator assigned to the matter has ordered
Starbucks to pay Kraft $2.23 billion in damages plus prejudgment interest and attorneys' fees (the "Award"). Starbucks has
estimated prejudgment interest and attorneys' fees to be approximately $557 million.
A copy of the Amendment is attached to this report as Exhibit 10.23 and is incorporated herein by reference as though it were
fully set forth herein. The description above is a summary of the Amendment, does not provide a complete description of the
Amendment, and is qualified in its entirety by the complete text of the Amendment itself.
80
Starbucks Corporation
2013
Form
10-K
Item 10. Directors, Executive Officers and Corporate Governance
PART III
Information regarding our executive officers is set forth in Item 1 of Part 1 of this Report under the caption “Executive Officers
of the Registrant.”
We adopted a code of ethics applicable to our chief executive officer, chief financial officer, controller and other finance
leaders, which is a “code of ethics” as defined by applicable rules of the SEC. This code is publicly available on our website at
www.starbucks.com/about-us/company-information/corporate-governance. If we make any amendments to this code other than
technical, administrative or other non-substantive amendments, or grant any waivers, including implicit waivers, from a
provision of this code to our chief executive officer, chief financial officer or controller, we will disclose the nature of the
amendment or waiver, its effective date and to whom it applies on our website at http://www.starbucks.com/about-us/company-
information/corporate-governance or in a report on Form 8-K filed with the SEC.
The remaining information required by this item is incorporated herein by reference to the sections entitled “Proposal 1 —
Election of Directors” and “Beneficial Ownership of Common Stock — Section 16(a) Beneficial Ownership Reporting
Compliance,” “Corporate Governance — Board Committees and Related Matters” and “Corporate Governance — Audit
Committee” in our definitive Proxy Statement for the Annual Meeting of Shareholders to be held on March 19, 2014 (the
“Proxy Statement”).
Item 11. Executive Compensation
The information required by this item is incorporated by reference to the sections entitled “Executive Compensation,”
“Compensation of Directors,” “Corporate Governance — Compensation Committee” and "Compensation Committee Report"
in the Proxy Statement.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
The information required by this item is incorporated by reference to the sections entitled “Equity Compensation Plan
Information” and “Beneficial Ownership of Common Stock” in the Proxy Statement.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this item is incorporated by reference to the section entitled “Certain Relationships and Related
Transactions” and “Corporate Governance — Affirmative Determinations Regarding Director Independence and Other
Matters” in the Proxy Statement.
Item 14. Principal Accounting Fees and Services
The information required by this item is incorporated by reference to the sections entitled “Independent Registered Public
Accounting Firm Fees” and “Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of the
Independent Registered Public Accounting Firm” in the Proxy Statement.
Starbucks Corporation
2013
Form
10-K
81
PART IV
Item 15. Exhibits, Financial Statement Schedules
(a) The following documents are filed as a part of this 10-K:
1. Financial Statements
The following financial statements are included in Part II, Item 8 of this 10-K:
• Consolidated Statements of Earnings for the fiscal years ended September 29, 2013, September 30, 2012, and
October 2, 2011;
• Consolidated Statements of Comprehensive Income for the years ended September 29, 2013, September 30, 2012, and
October 2, 2011;
• Consolidated Balance Sheets as of September 29, 2013 and September 30, 2012;
• Consolidated Statements of Cash Flows for the fiscal years ended September 29, 2013, September 30,
2012, and October 2, 2011;
• Consolidated Statements of Equity for the fiscal years ended September 29, 2013, September 30, 2012, and October 2,
2011;
• Notes to Consolidated Financial Statements; and
• Reports of Independent Registered Public Accounting Firm
2. Financial Statement Schedules
Financial statement schedules are omitted because they are not required or are not applicable, or the required information is
provided in the consolidated financial statements or notes described in Item 15(a)(1) above.
3. Exhibits
The Exhibits listed in the Index to Exhibits, which appears immediately following the signature page and is incorporated herein
by reference, are filed as part of this 10-K.
82
Starbucks Corporation
2013
Form
10-K
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
STARBUCKS CORPORATION
By:
/s/ Howard Schultz
Howard Schultz
chairman, president and chief executive officer
November 18, 2013
POWER OF ATTORNEY
Know all persons by these presents, that each person whose signature appears below constitutes and appoints Howard Schultz
and Troy Alstead, and each of them, as such person’s true and lawful attorneys-in-fact and agents, with full power of
substitution and resubstitution, for such person and in such person’s name, place and stead, in any and all capacities, to sign any
and all amendments to this Report, and to file the same, with all exhibits thereto, and other documents in connection therewith,
with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power
and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as
fully to all intents and purposes as such person might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them or their or such person’s substitute or substitutes, may lawfully do or cause to be
done by virtue thereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated as of November 18, 2013.
Signature
Title
By:
/s/ Howard Schultz
Howard Schultz
By:
/s/ Troy Alstead
Troy Alstead
By:
/s/ William W. Bradley
William W. Bradley
By:
/s/ Robert M. Gates
Robert M. Gates
By:
/s/ Mellody Hobson
Mellody Hobson
By:
/s/ Kevin R. Johnson
Kevin R. Johnson
By:
/s/ Olden Lee
Olden Lee
chairman, president and chief executive officer
chief financial officer and group president, Global
Business Services (principal financial officer and
principal accounting officer)
director
director
director
director
director
Starbucks Corporation
2013
Form
10-K
83
Signature
By:
By:
By:
By:
By:
/s/ Joshua Cooper Ramo
Joshua Cooper Ramo
/s/ James G. Shennan, Jr.
James G. Shennan, Jr.
/s/ Clara Shih
Clara Shih
/s/ Javier G. Teruel
Javier G. Teruel
/s/ Myron E. Ullman, III
Myron E. Ullman, III
By:
/s/ Craig E. Weatherup
Craig E. Weatherup
Title
director
director
director
director
director
director
84
Starbucks Corporation
2013
Form
10-K
INDEX TO EXHIBITS
Exhibit
Number
2.1
3.1
3.2
4.1
4.2
4.3
4.4
4.5
10.1*
10.2*
10.3*
10.3.1*
10.4*
10.5
10.6*
Exhibit Description
Agreement and Plan of Merger, dated
as of November 14, 2012, among
Starbucks Corporation, Taj
Acquisition Corp. and Teavana
Holdings, Inc.
Restated Articles of Incorporation of
Starbucks Corporation
Amended and Restated Bylaws of
Starbucks Corporation (As amended
and restated through November 13,
2012)
Indenture, dated as of August 23,
2007, by and between Starbucks
Corporation and Deutsche Bank Trust
Company Americas, as trustee
Form of Note for 6.25% Senior Notes
due 2017
Form of Supplemental Indenture for
6.25% Senior Notes due 2017
Second Supplemental Indenture, dated
as of September 6, 2013, by and
between Starbucks Corporation and
Deutsche Bank Trust Company
Americas, as trustee (3.850% Senior
Notes due October 1, 2023)
Form of 3.850% Senior Notes due
October 1, 2023
Starbucks Corporation Amended and
Restated Key Employee Stock Option
Plan — 1994, as amended and restated
through March 18, 2009
Starbucks Corporation Amended and
Restated 1989 Stock Option Plan for
Non-Employee Directors
Starbucks Corporation 1991
Company-Wide Stock Option Plan, as
amended and restated through
March 18, 2009
Starbucks Corporation 1991
Company-Wide Stock Option Plan —
Rules of the UK Sub-Plan, as
amended and restated through
November 20, 2003
Starbucks Corporation Employee
Stock Purchase Plan — 1995 as
amended and restated through April 1,
2009
Amended and Restated Lease, dated
as of January 1, 2001, between First
and Utah Street Associates, L.P. and
Starbucks Corporation
Starbucks Corporation Executive
Management Bonus Plan, as amended
and restated effective November 8,
2011
Incorporated by Reference
Form
8-K
File No.
0-20322
Date of Filing
11/15/2012
Exhibit
Number
2.1
Filed
Herewith
10-Q
10-K
0-20322
5/12/2006
0-20322
11/16/2012
3.1
3.2
S-3ASR
333-190955
9/3/2013
4.1
8-K
8-K
8-K
8-K
8-K
0-20322
8/23/2007
0-20322
8/23/2007
0-20322
9/6/2013
4.2
4.3
4.2
0-20322
9/6/2013
4.3
0-20322
3/20/2009
10.2
10-K
0-20322
12/23/2003
10.2
8-K
0-20322
3/20/2009
10.3
10-K
0-20322
12/23/2003
10.3.1
10-Q
0-20322
2/4/2009
10.6
10-K
0-20322
12/20/2001
10.5
10-Q
0-20322
5/2/2012
10.2
Starbucks Corporation
2013
Form
10-K
85
Incorporated by Reference
Form
10-Q
File No.
0-20322
Date of Filing
2/4/2011
Exhibit
Number
10.2
Filed
Herewith
10-K
0-20322
12/23/1999
10.17
10-K
0-20322
12/23/2003
10.9
10-K
0-20322
12/23/2003
10.10
10-K
0-20322
11/18/2011
10.11
10-K
0-20322
12/14/2006
10.12
S-8
333-191512
10/1/2013
99.1
10-Q
0-20322
2/10/2006
10.2
10-K
0-20322
11/18/2011
10.17
10-Q
0-20322
5/2/2012
10.1
__
__
__
__
X
8-K
0-20322
2/10/2005
10.5
10-K
0-20322
11/18/2011
10.20
Exhibit
Number
10.7*
10.8*
10.9
10.10*
10.11*
10.12*
10.13*
10.14*
10.15*
10.16*
10.17*
10.18*
10.19*
Exhibit Description
Starbucks Corporation Management
Deferred Compensation Plan, as
amended and restated effective
January 1, 2011
Starbucks Corporation 1997 Deferred
Stock Plan
Starbucks Corporation UK Share Save
Plan
Starbucks Corporation Directors
Deferred Compensation Plan, as
amended and restated effective
September 29, 2003
Starbucks Corporation Deferred
Compensation Plan for Non-Employee
Directors, effective October 3, 2011
Starbucks Corporation UK Share
Incentive Plan, as amended and
restated effective November 14, 2006
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated effective
March 20, 2013
2005 Key Employee Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated effective
November 15, 2005
2005 Non-Employee Director Sub-
Plan to the Starbucks Corporation
2005 Long-Term Equity Incentive
Plan, as amended and restated
effective September 13, 2011
Form of Stock Option Grant
Agreement for Purchase of Stock
under the Key Employee Sub-Plan to
the 2005 Long-Term Equity Incentive
Plan
Form of Global Stock Option Grant
Agreement for Purchase of Stock
under the Key Employee Sub-Plan to
the 2005 Long Term Equity Incentive
Plan
Form of Stock Option Grant
Agreement for Purchase of Stock
under the 2005 Non-Employee
Director Sub-Plan to the Starbucks
Corporation 2005 Long-Term Equity
Incentive Plan
Form of Restricted Stock Unit Grant
Agreement under the 2005 Non-
Employee Director Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan
86
Starbucks Corporation
2013
Form
10-K
Exhibit
Number
10.20*
10.21*
10.22
10.23
10.24
10.25
Exhibit Description
2005 Company-Wide Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated on
September 14, 2010
Form of Stock Option Grant
Agreement for Purchase of Stock
under the 2005 Company-Wide Sub-
Plan to the Starbucks Corporation
2005 Long-Term Equity Incentive
Plan
Credit Agreement dated February 5,
2013 among Starbucks Corporation,
Bank of America, N.A., in its capacity
as Administrative Agent, Swing Line
Lender and L/C Issuer, and the other
Lenders from time to time a party
thereto.
Amendment No.1 dated November 15,
2013 to Credit Agreement dated
February 5, 2013 among Starbucks
Corporation, Bank of America, N.A.,
in its capacity as Administrative
Agent, Swing Line Lender and L/C
Issuer, and the other Lenders from
time to time a party thereto.
Commercial Paper Dealer Agreement
between Starbucks Corporation and
Banc of America Securities LLC,
dated as of March 27, 2007
Commercial Paper Dealer Agreement
between Starbucks Corporation and
Goldman, Sachs & Co., dated as of
March 27, 2007
10.26*
Letter Agreement dated February 21,
2008 between Starbucks Corporation
and Clifford Burrows
10.27*
Letter Agreement dated November 6,
2008 between Starbucks Corporation
and Troy Alstead
10.28*
10.29*
Form of Time Vested Restricted Stock
Unit Grant Agreement (US) under the
Key Employee Sub-Plan to the 2005
Long-Term Equity Incentive Plan
Form of Time Vested Global
Restricted Stock Unit Grant
Agreement under the Key Employee
Sub-Plan to the 2005 Long-Term
Equity Incentive Plan
Incorporated by Reference
Form
10-K
File No.
0-20322
Date of Filing
11/22/2010
Exhibit
Number
10.20
Filed
Herewith
10-Q
0-20322
8/10/2005
10.2
8-K
0-20322
2/8/2013
10.1
__
__
__
__
X
8-K
0-20322
3/27/2007
10.1.1
8-K
0-20322
3/27/2007
10.1.2
10-Q
0-20322
5/8/2008
10.3
8-K
0-20322
11/12/2008
10.1
10-K
0-20322
11/18/2011
10.30
__
__
__
__
X
Starbucks Corporation
2013
Form
10-K
87
Incorporated by Reference
Form
__
File No.
__
Date of Filing
__
Exhibit
Number
__
Filed
Herewith
X
10-Q
0-20322
2/2/2010
10.3
__
__
__
__
X
10-K
0-20322
11/18/2011
10.38
10-K
0-20322
11/18/2011
10.39
—
—
—
__
—
—
—
—
—
__
—
—
—
—
—
__
—
—
—
—
—
__
—
—
X
X
X
X
X
X
—
—
—
—
X
Exhibit
Number
10.30*
10.31*
10.32*
10.33*
10.34*
12
21
23
24
31.1
31.2
32**
101
Exhibit Description
Form of Performance Based Global
Restricted Stock Unit Grant
Agreement under the Key Employee
Sub-Plan to the 2005 Long-Term
Equity Incentive Plan
Letter Agreement dated November 30,
2009 between Starbucks Corporation
and John Culver
Letter of Understanding dated May
22, 2013, between Starbucks
Corporation and Jeff Hansberry
Letter Agreement dated August 9,
2011 between Starbucks Corporation
and Michelle Gass
Letter Agreement dated September 16,
2011 between Starbucks Corporation
and Michelle Gass
Computation of Ratio of Earnings to
Fixed Charges
Subsidiaries of Starbucks Corporation
Consent of Independent Registered
Public Accounting Firm
Power of Attorney (included on the
Signatures page of this Annual Report
on Form 10-K)
Certification of Principal Executive
Officer Pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934,
As Adopted Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial
Officer Pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934,
As Adopted Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certifications of Principal Executive
Officer and Principal Financial Officer
Pursuant to 18 U.S.C. Section 1350,
As Adopted Pursuant to Section 906
of the Sarbanes-Oxley Act of 2002
The following financial statements
from the Company’s 10-K for the
fiscal year ended September 29, 2013,
formatted in XBRL: (i) Consolidated
Statements of Earnings, (ii)
Consolidated Statements of
Comprehensive Income, (iii)
Consolidated Balance Sheets, (iv)
Consolidated Statements of Cash
Flows, (v) Consolidated Statements of
Equity, and (vi) Notes to Consolidated
Financial Statements
* Denotes a management contract or compensatory plan or arrangement.
**Furnished herewith.
88
Starbucks Corporation
2013
Form
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This page intentionally left blank.
Market Information
Starbucks common stock is traded on the NASDAQ
Global Select Market (“NASDAQ”), under the symbol
SBUX. The following table shows the quarterly high and
low sale prices per share of Starbucks common stock
for each quarter during the last two fiscal years and the
quarterly cash dividend declared per share of its
common stock during the periods indicated:
September 29, 2013 High
Cash Dividends
Declared
Low
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
$77.84
67.48
58.97
54.90
$65.82
56.65
52.39
44.27
$0.26
0.21
0.21
0.21
September 30, 2012 High
Cash Dividends
Declared
Low
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
$54.28
62.00
56.55
46.50
$43.04
51.03
45.28
35.12
$0.21
0.17
0.17
0.17
The company’s U.S. Securities and Exchange
Commission filings may be obtained without charge
by accessing the Investor Relations section of the
company’s website at http://investor.starbucks.com,
at http://sec.gov, or by making a request to Investor
Relations through the address, phone number or
website listed below.
Starbucks Coffee Company
Investor Relations, Mailstop: EX4
2401 Utah Avenue South
Seattle, WA 98134
Phone: (206) 318-7118
investorrelations@starbucks.com
http://investor.starbucks.com
Independent Auditors
Deloitte & Touche LLP
Transfer Agent
Computershare
PO Box 43078
Providence, RI 02940-3078
Phone: (888) 835-2866
https://www-us.computershare.com/investor
Annual Meeting of Shareholders
March 19, 2014, 10:00 a.m. PDT
Marion Oliver McCaw Hall
Seattle, Washington
Live webcast at: http://investor.starbucks.com
Global Responsibility
Starbucks is committed to being a deeply responsible
company in the communities where it does business
around the world. The programs and goals that
address these commitments are integral to the
company’s overall business strategy and can be
reviewed in the annual Global Responsibility report.
Please see Starbucks fiscal 2013 Global Responsibility
Report, available online this spring at http://www.
starbucks.com/responsibility/global-report.
Board of Directors
and Senior Leadership Team
Board of Directors
Howard Schultz
Starbucks Corporation, chairman, president and chief executive officer
William W. Bradley
Allen & Company LLC, managing director
Robert M. Gates
Former United States Secretary of Defense
Mellody Hobson
Ariel Investments, LLC, president
Kevin R. Johnson
Juniper Networks, Inc., retired chief executive officer
Olden Lee
PepsiCo, Inc., retired executive
Joshua Cooper Ramo
Kissinger Associates, Inc., vice chairman
James G. Shennan, Jr.
Trinity Ventures, general partner emeritus
Clara Shih
Hearsay Social, Inc., chief executive officer
Javier G. Teruel
Colgate-Palmolive Company, retired vice chairman
Myron E. Ullman, III
JC Penney Company, Inc., chief executive officer
Craig E. Weatherup
Pepsi-Cola Company, retired chief executive officer
Senior Leadership Team
Howard Schultz chairman, president and chief executive officer*
Troy Alstead chief financial officer and group president, Global Business Services*
Marissa Andrada senior vice president, Global Partner Resources
Adam Brotman executive vice president, chief digital officer
Clifford Burrows group president, Starbucks Coffee Americas, EMEA and Teavana*
Michael Conway executive vice president, Global Channel Development
John Culver group president, Starbucks Coffee China and Asia Pacific,
Channel Development and Emerging Brands*
Curtis Garner executive vice president, chief information officer
Jeff Hansberry president, Starbucks Coffee China and Asia Pacific*
Lucy Lee Helm executive vice president, general counsel and secretary*
Deverl Maserang executive vice president, Global Supply Chain
Sharon Rothstein executive vice president, global chief marketing officer
Arthur Rubinfeld chief creative officer, president, Global Innovation and
Evolution Fresh Retail
Craig Russell senior vice president, Global Coffee
Matthew Ryan executive vice president, global chief strategy officer
Blair Taylor executive vice president, chief community officer and Global Partner Resources
Vivek Varma executive vice president, Public Affairs
*executive officer
Updated Financial Information
Please visit http://investor.starbucks.com
to find the latest financial information publicly
available for the company.
Keurig, the Cup and Star design, Keurig Brewed, K-Cup,
and the Keurig brewer trade dress are trademarks of
Keurig, Incorporated, used with permission. K-Cup® packs
for use in Keurig® K-Cup® brewing systems.
© 2014 Starbucks Corporation. All rights reserved. SJBQ1140TH-01078 This Annual Report is printed on FSC-certified, recycled paper containing 100% post-consumer
waste, and the Form 10-K is printed on FSC-certified, recycled paper containing 30% post-consumer waste, using Green-e certified renewable energy and processed
chlorine-free. It was printed with soy-based inks, using wind power.
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STAR BUCKS CORPORATION
Fiscal 2013 Annual Report
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