Fiscal 2014 Annual Report
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
Form 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the Fiscal Year Ended September 28, 2014
or
For the transition period from to .
Commission File Number: 0-20322
Starbucks Corporation
(Exact Name of Registrant as Specified in its Charter)
Washington
(State of Incorporation)
91-1325671
(IRS Employer ID)
2401 Utah Avenue South, Seattle, Washington 98134
(206) 447-1575
(Address of principal executive offices, zip code, telephone number)
Securities Registered Pursuant to Section 12(b) of the Act:
Title of Each Class
Common Stock, $0.001 par value per share
Name of Each Exchange on Which Registered
Nasdaq Global Select Market
Securities Registered Pursuant to Section 12(g) of the Act: None
No
No
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation of S-K (§ 229.405 of this chapter) is not
contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2
of the Exchange Act. (Check one):
No
No
Large accelerated filer
Non-accelerated filer
(Do not check if a smaller reporting company)
Accelerated filer
Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes
The aggregate market value of the voting stock held by non-affiliates of the registrant as of the last business day of the registrant’s
most recently completed second fiscal quarter, based upon the closing sale price of the registrant’s common stock on March 28, 2014
as reported on the NASDAQ Global Select Market was $54 billion. As of November 7, 2014, there were 748.3 million shares of the
registrant’s Common Stock outstanding.
No
Portions of the definitive Proxy Statement for the registrant’s Annual Meeting of Shareholders to be held on March 18, 2015 have
been incorporated by reference into Part III of this Annual Report on Form 10-K.
DOCUMENTS INCORPORATED BY REFERENCE
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K includes "forward-looking" statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans,"
"seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends,"
or "projects." A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those
future events or circumstances may not occur. You should not place undue reliance on forward-looking statements, which speak
only as of the date of this Annual Report on Form 10-K. These forward-looking statements are all based on currently available
operating, financial and competitive information and are subject to various risks and uncertainties. Our actual future results and
trends may differ materially depending on a variety of factors, including, but not limited to, the risks and uncertainties
discussed under "Risk Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of
Operations". Given these risks and uncertainties, you should not rely on forward-looking statements as a prediction of actual
results. Any or all of the forward-looking statements contained in this Annual Report on Form 10-K and any other public
statement made by us, including by our management, may turn out to be incorrect. We are including this cautionary note to
make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for
forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
STARBUCKS CORPORATION
Form 10-K
For the Fiscal Year Ended September 28, 2014
TABLE OF CONTENTS
PART I
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
PART II
Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Index For Notes to the Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
PART III
Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services
PART IV
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
Item 10
Item 11
Item 12
Item 13
Item 14
Exhibits, Financial Statement Schedules
Item 15
SIGNATURES
INDEX TO EXHIBITS
2
10
15
16
16
16
17
19
22
44
45
50
82
83
83
85
86
86
86
86
86
87
88
90
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K includes "forward-looking" statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans,"
"seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends,"
or "projects." A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those
future events or circumstances may not occur. You should not place undue reliance on forward-looking statements, which speak
only as of the date of this Annual Report on Form 10-K. These forward-looking statements are all based on currently available
operating, financial and competitive information and are subject to various risks and uncertainties. Our actual future results and
trends may differ materially depending on a variety of factors, including, but not limited to, the risks and uncertainties
discussed under "Risk Factors" and "Management’s Discussion and Analysis of Financial Condition and Results of
Operations". Given these risks and uncertainties, you should not rely on forward-looking statements as a prediction of actual
results. Any or all of the forward-looking statements contained in this Annual Report on Form 10-K and any other public
statement made by us, including by our management, may turn out to be incorrect. We are including this cautionary note to
make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for
forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
STARBUCKS CORPORATION
Form 10-K
For the Fiscal Year Ended September 28, 2014
TABLE OF CONTENTS
PART I
Item 1
Item 1A
Item 1B
Item 2
Item 3
Item 4
Item 6
Item 7
Item 7A
Item 8
Item 9
Item 9A
Item 9B
Item 10
Item 11
Item 12
Item 13
Item 14
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
Equity Securities
Selected Financial Data
Item 5
Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of
PART II
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Index For Notes to the Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm
Controls and Procedures
Other Information
Directors, Executive Officers and Corporate Governance
Executive Compensation
PART III
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services
PART IV
Item 15
Exhibits, Financial Statement Schedules
SIGNATURES
INDEX TO EXHIBITS
2
10
15
16
16
16
17
19
22
44
45
50
82
83
83
85
86
86
86
86
86
87
88
90
Starbucks Corporation
2014 Form 10-K
1
Revenue Components
and foodservice operations.
We generate nearly all of our revenues through company-operated stores, licensed stores, consumer packaged goods ("CPG")
Company-operated and Licensed Store Summary as of September 28, 2014
As a% of
Total
Americas
Stores
As a% of
Total
EMEA
Stores
Americas
EMEA
CAP
As a% of
Total
CAP
Stores
All Other
Segments
As a% of
Total
All Other
Segments
Stores
As a% of
Total
Stores
Total
Company-operated
stores
Total
Licensed stores
8,395
5,796
59 %
41 %
817
1,323
38 %
62 %
1,132
3,492
24 %
76 %
90 % 10,713
10 % 10,653
50 %
50 %
14,191
100% 2,140
100% 4,624
100%
100% 21,366
100%
369
42
411
The mix of company-operated versus licensed stores in a given market will vary based on several factors, including our ability
to access desirable local retail space, the complexity and expected ultimate size of the market for Starbucks, and our ability to
leverage the support infrastructure in an existing geographic region.
Company-operated Stores
Revenue from company-operated stores accounted for 79% of total net revenues during fiscal 2014. Our retail objective is to be
the leading retailer and brand of coffee and tea in each of our target markets by selling the finest quality coffee, tea and related
products, and by providing each customer with a unique Starbucks Experience. The Starbucks Experience is built upon superior
customer service, as well as clean and well-maintained company-operated stores that reflect the personalities of the
communities in which they operate, thereby building a high degree of customer loyalty.
Our strategy for expanding our global retail business is to increase our market share in a disciplined manner, by selectively
opening additional stores in new and existing markets, as well as increasing sales in existing stores, to support our long-term
strategic objective to maintain Starbucks standing as one of the most recognized and respected brands in the world. Store
growth in specific existing markets will vary due to many factors, including the maturity of the market.
Item 1. Business
General
PART I
Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 65 countries. Formed in
1985, Starbucks Corporation’s common stock trades on the NASDAQ Global Select Market ("NASDAQ") under the symbol
"SBUX." We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a
variety of fresh food items, through company-operated stores. We also sell a variety of coffee and tea products and license our
trademarks through other channels such as licensed stores, grocery and national foodservice accounts. In addition to our
flagship Starbucks Coffee brand, we also sell goods and services under the following brands: Teavana, Tazo, Seattle’s Best
Coffee, Evolution Fresh, La Boulange and Ethos.
Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. To achieve
this, we are continuing the disciplined expansion of our global store base, adding stores in both existing, developed markets
such as the US, and in newer, higher growth markets such as China, as well as optimizing the mix of company-operated and
licensed stores in each market. In addition, by leveraging the experience gained through our traditional store model, we
continue to offer consumers new coffee and other products in a variety of forms, across new categories, and through diverse
channels. We also believe our Starbucks Global Responsibility strategy, commitments related to ethically sourcing high-quality
coffee and contributing positively to the communities we do business in, and being an employer of choice are contributors to
our objective.
In this Annual Report on Form 10-K ("10-K" or "Report") for the fiscal year ended September 28, 2014 ("fiscal 2014"),
Starbucks Corporation (together with its subsidiaries) is referred to as "Starbucks," the "Company," "we," "us" or "our."
Segment Financial Information
We have four reportable operating segments: 1) Americas, which is inclusive of the US, Canada, and Latin America; 2) Europe,
Middle East, and Africa ("EMEA"); 3) China/Asia Pacific ("CAP") and 4) Channel Development. We also have several non-
reportable operating segments, including Teavana, Seattle's Best Coffee, Evolution Fresh, and our Digital Ventures business,
which are combined and referred to as All Other Segments. Revenues from our reportable segments and All Other Segments as
a percentage of total net revenues for fiscal 2014 were as follows: Americas (73%), EMEA (8%), CAP (7%), Channel
Development (9%) and All Other Segments (3%).
Our Americas, EMEA, and CAP segments include both company-operated and licensed stores. Our Americas segment is our
most mature business and has achieved significant scale. Certain markets within our EMEA and CAP operations are still in the
early stages of development and require a more extensive support organization, relative to their current levels of revenue and
operating income, than our Americas operations. In certain markets within EMEA and CAP, occupancy costs and store
operating expenses can be higher than in the Americas segment due to higher rents for prime store locations or costs of
compliance with country-specific regulatory requirements. The Americas and EMEA segments also include certain foodservice
accounts, primarily in Canada and the UK. Our Americas segment also includes our La Boulange® retail stores.
Our Channel Development segment includes roasted whole bean and ground coffees, premium Tazo® teas, Starbucks- and
Tazo-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino® beverages, Starbucks
Doubleshot® espresso drinks, Starbucks Refreshers® beverages, and other branded products sold worldwide through channels
such as grocery stores, warehouse clubs, specialty retailers, convenience stores, and US foodservice accounts.
Starbucks segment information is included in Note 16, Segment Reporting, to the consolidated financial statements included in
Item 8 of Part II of this 10-K.
2
Starbucks Corporation
2014 Form 10-K
PART I
Revenue Components
We generate nearly all of our revenues through company-operated stores, licensed stores, consumer packaged goods ("CPG")
and foodservice operations.
Company-operated and Licensed Store Summary as of September 28, 2014
Company-operated
stores
Licensed stores
Total
Americas
8,395
5,796
14,191
As a% of
Total
Americas
Stores
EMEA
As a% of
Total
EMEA
Stores
CAP
As a% of
Total
CAP
Stores
All Other
Segments
As a% of
Total
All Other
Segments
Stores
As a% of
Total
Stores
Total
59 %
41 %
817
1,323
100% 2,140
38 %
62 %
1,132
3,492
100% 4,624
24 %
76 %
100%
369
42
411
90 % 10,713
10 % 10,653
100% 21,366
50 %
50 %
100%
The mix of company-operated versus licensed stores in a given market will vary based on several factors, including our ability
to access desirable local retail space, the complexity and expected ultimate size of the market for Starbucks, and our ability to
leverage the support infrastructure in an existing geographic region.
Company-operated Stores
Revenue from company-operated stores accounted for 79% of total net revenues during fiscal 2014. Our retail objective is to be
the leading retailer and brand of coffee and tea in each of our target markets by selling the finest quality coffee, tea and related
products, and by providing each customer with a unique Starbucks Experience. The Starbucks Experience is built upon superior
customer service, as well as clean and well-maintained company-operated stores that reflect the personalities of the
communities in which they operate, thereby building a high degree of customer loyalty.
Our strategy for expanding our global retail business is to increase our market share in a disciplined manner, by selectively
opening additional stores in new and existing markets, as well as increasing sales in existing stores, to support our long-term
strategic objective to maintain Starbucks standing as one of the most recognized and respected brands in the world. Store
growth in specific existing markets will vary due to many factors, including the maturity of the market.
Item 1. Business
General
Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 65 countries. Formed in
1985, Starbucks Corporation’s common stock trades on the NASDAQ Global Select Market ("NASDAQ") under the symbol
"SBUX." We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a
variety of fresh food items, through company-operated stores. We also sell a variety of coffee and tea products and license our
trademarks through other channels such as licensed stores, grocery and national foodservice accounts. In addition to our
flagship Starbucks Coffee brand, we also sell goods and services under the following brands: Teavana, Tazo, Seattle’s Best
Coffee, Evolution Fresh, La Boulange and Ethos.
Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. To achieve
this, we are continuing the disciplined expansion of our global store base, adding stores in both existing, developed markets
such as the US, and in newer, higher growth markets such as China, as well as optimizing the mix of company-operated and
licensed stores in each market. In addition, by leveraging the experience gained through our traditional store model, we
continue to offer consumers new coffee and other products in a variety of forms, across new categories, and through diverse
channels. We also believe our Starbucks Global Responsibility strategy, commitments related to ethically sourcing high-quality
coffee and contributing positively to the communities we do business in, and being an employer of choice are contributors to
our objective.
In this Annual Report on Form 10-K ("10-K" or "Report") for the fiscal year ended September 28, 2014 ("fiscal 2014"),
Starbucks Corporation (together with its subsidiaries) is referred to as "Starbucks," the "Company," "we," "us" or "our."
Segment Financial Information
We have four reportable operating segments: 1) Americas, which is inclusive of the US, Canada, and Latin America; 2) Europe,
Middle East, and Africa ("EMEA"); 3) China/Asia Pacific ("CAP") and 4) Channel Development. We also have several non-
reportable operating segments, including Teavana, Seattle's Best Coffee, Evolution Fresh, and our Digital Ventures business,
which are combined and referred to as All Other Segments. Revenues from our reportable segments and All Other Segments as
a percentage of total net revenues for fiscal 2014 were as follows: Americas (73%), EMEA (8%), CAP (7%), Channel
Development (9%) and All Other Segments (3%).
Our Americas, EMEA, and CAP segments include both company-operated and licensed stores. Our Americas segment is our
most mature business and has achieved significant scale. Certain markets within our EMEA and CAP operations are still in the
early stages of development and require a more extensive support organization, relative to their current levels of revenue and
operating income, than our Americas operations. In certain markets within EMEA and CAP, occupancy costs and store
operating expenses can be higher than in the Americas segment due to higher rents for prime store locations or costs of
compliance with country-specific regulatory requirements. The Americas and EMEA segments also include certain foodservice
accounts, primarily in Canada and the UK. Our Americas segment also includes our La Boulange® retail stores.
Our Channel Development segment includes roasted whole bean and ground coffees, premium Tazo® teas, Starbucks- and
Tazo-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino® beverages, Starbucks
Doubleshot® espresso drinks, Starbucks Refreshers® beverages, and other branded products sold worldwide through channels
such as grocery stores, warehouse clubs, specialty retailers, convenience stores, and US foodservice accounts.
Starbucks segment information is included in Note 16, Segment Reporting, to the consolidated financial statements included in
Item 8 of Part II of this 10-K.
Starbucks Corporation
2014 Form 10-K
3
Company-operated store data for the year-ended September 28, 2014:
Retail sales mix by product type for company-operated stores:
Americas:
US
Canada
Brazil
Puerto Rico
Total Americas
EMEA(1):
UK(1)
Germany
France
Switzerland
Austria
Netherlands
Total EMEA
CAP(2):
China
Thailand
Singapore
Total CAP
All Other Segments:
Teavana
Seattle's Best Coffee
Evolution Fresh
Total All Other Segments
Total company-operated
Stores Open
as of
Sep 29, 2013
Opened
Closed
Net
Stores Open
as of
Sep 28, 2014
7,049
940
70
19
8,078
522
157
72
52
16
7
826
614
174
94
882
338
15
4
357
10,143
287
56
19
1
363
1
1
6
3
2
2
15
217
31
16
264
27
—
—
27
669
(33)
(13)
—
—
(46)
(17)
(6)
—
—
(1)
—
(24)
(8)
(2)
(4)
(14)
—
(15)
—
(15)
(99)
254
43
19
1
317
(16)
(5)
6
3
1
2
(9)
209
29
12
250
27
(15)
—
12
570
7,303
983
89
20
8,395
506
152
78
55
17
9
817
823
203
106
1,132
365
—
4
369
10,713
(1) EMEA store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the second
and fourth quarters of fiscal 2014.
(2) CAP store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the fourth
quarter of fiscal 2014.
Starbucks® company-operated stores are typically located in high-traffic, high-visibility locations. Our ability to vary the size
and format of our stores allows us to locate them in or near a variety of settings, including downtown and suburban retail
centers, office buildings, university campuses, and in select rural and off-highway locations. We are continuing the expansion
of our various store formats, including Drive Thru stores, to provide a greater degree of access and convenience for our
customers.
Starbucks® stores offer a choice of coffee and tea beverages, as well as other premium coffee, tea and related products,
including distinctively packaged roasted whole bean and ground coffees, a variety of premium single-serve and ready-to-drink
coffee and tea products, juices and bottled water. Starbucks® stores also offer an assortment of fresh food offerings, including
selections focusing on high-quality ingredients, nutritional value and great flavor. A focused selection of beverage-making
equipment and accessories are also sold in our stores. Each Starbucks® store varies its product mix depending upon the size of
the store and its location. To complement the in-store experience, our company-operated Starbucks® stores in the US, Canada,
and certain other international markets also provide customers free access to wireless internet.
4
Starbucks Corporation
2014 Form 10-K
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
73%
18%
4%
5%
100%
74%
18%
4%
4%
100%
75%
17%
4%
4%
100%
Packaged and single-serve coffees and teas
Fiscal Year Ended
Beverages
Food
Other(1)
Total
(1)
items.
Stored Value Cards
"Other" primarily includes sales of ready-to-drink beverages, serveware and coffee-making equipment, among other
In fiscal 2014, we moved ready-to-drink beverage revenues from the "Food" category to the "Other" category and combined
packaged and single-serve teas, which were previously included in the "Other" category, with packaged and single serve
coffees, which are now categorized as "Packaged and single-serve coffees and teas." Additionally, we revised our discount
allocation methodology to more precisely allocate sales discounts to the various revenue product categories. None of these
changes had a material impact on the composition of our retail sales mix by product type. Prior period amounts have been
revised to be consistent with the current period presentation.
The Starbucks Card and our other branded stored value card programs are designed to provide customers with a convenient
payment method, support gifting, and increase the frequency of store visits by cardholders, in part through the related My
Starbucks Rewards® loyalty program. Stored value cards are issued to customers when they initially load them with an account
balance. They can be obtained in our company-operated and most licensed stores in North America, China, Brazil, and many of
our markets in the EMEA segment, as well as on-line, via the Starbucks mobile app, and through other retailers, including a
number of other international locations. Customers may access their card balances by utilizing their stored value card or the
Starbucks® mobile app in participating stores, which also includes certain Teavana®, Evolution Fresh™, and La Boulange®
locations. Customers who register their card in the US, Canada, and certain other countries are automatically enrolled in the My
Starbucks Rewards® program and can receive various benefits depending on factors such as the number of reward points
("Stars") earned in a 12-month period.
Licensed Stores
licensee.
Revenues from our licensed stores accounted for 10% of total net revenues in fiscal 2014. Licensed stores generally have a
higher operating margin than company-operated stores. Under the licensed model, Starbucks receives a reduced share of the
total store revenues, but this is more than offset by the reduction in its share of costs as these are primarily incurred by the
In our licensed store operations, we leverage the expertise of our local partners and share our operating and store development
experience. Licensees provide improved, and at times the only, access to desirable retail space. Most licensees are prominent
retailers with in-depth market knowledge and access. As part of these arrangements, we receive royalties and license fees from
and sell coffee, tea and related products to licensees for use in their operations or resale to customers. We also sell certain
equipment, such as coffee brewers and espresso machines, to our licensees for use in their operations. Employees working in
licensed retail locations are required to follow our detailed store operating procedures and attend training classes similar to
those given to employees in company-operated stores. For Teavana® and Seattle's Best Coffee®, as well as Starbucks® stores
within certain markets, we also use traditional franchising.
Company-operated store data for the year-ended September 28, 2014:
Retail sales mix by product type for company-operated stores:
Americas:
US
Canada
Brazil
Puerto Rico
Total Americas
EMEA(1):
UK(1)
Germany
France
Switzerland
Austria
Netherlands
Total EMEA
CAP(2):
China
Thailand
Singapore
Total CAP
All Other Segments:
Teavana
Seattle's Best Coffee
Evolution Fresh
Total All Other Segments
Total company-operated
Stores Open
as of
Sep 29, 2013
Opened
Closed
Net
Stores Open
as of
Sep 28, 2014
7,049
940
70
19
8,078
522
157
72
52
16
7
826
614
174
94
882
338
15
4
357
10,143
287
56
19
1
363
1
1
6
3
2
2
15
217
31
16
264
27
—
—
27
669
(33)
(13)
—
—
(46)
(17)
(6)
—
—
(1)
—
(24)
(8)
(2)
(4)
(14)
—
(15)
—
(15)
(99)
254
43
19
1
317
(16)
(5)
6
3
1
2
(9)
209
29
12
250
27
(15)
—
12
570
7,303
983
89
20
8,395
506
152
78
55
17
9
817
823
203
106
365
—
4
369
1,132
10,713
(1) EMEA store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the second
(2) CAP store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the fourth
and fourth quarters of fiscal 2014.
quarter of fiscal 2014.
Starbucks® company-operated stores are typically located in high-traffic, high-visibility locations. Our ability to vary the size
and format of our stores allows us to locate them in or near a variety of settings, including downtown and suburban retail
centers, office buildings, university campuses, and in select rural and off-highway locations. We are continuing the expansion
of our various store formats, including Drive Thru stores, to provide a greater degree of access and convenience for our
customers.
Starbucks® stores offer a choice of coffee and tea beverages, as well as other premium coffee, tea and related products,
including distinctively packaged roasted whole bean and ground coffees, a variety of premium single-serve and ready-to-drink
coffee and tea products, juices and bottled water. Starbucks® stores also offer an assortment of fresh food offerings, including
selections focusing on high-quality ingredients, nutritional value and great flavor. A focused selection of beverage-making
equipment and accessories are also sold in our stores. Each Starbucks® store varies its product mix depending upon the size of
the store and its location. To complement the in-store experience, our company-operated Starbucks® stores in the US, Canada,
and certain other international markets also provide customers free access to wireless internet.
Fiscal Year Ended
Beverages
Food
Packaged and single-serve coffees and teas
Other(1)
Total
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
73%
18%
4%
5%
100%
74%
18%
4%
4%
100%
75%
17%
4%
4%
100%
(1)
"Other" primarily includes sales of ready-to-drink beverages, serveware and coffee-making equipment, among other
items.
In fiscal 2014, we moved ready-to-drink beverage revenues from the "Food" category to the "Other" category and combined
packaged and single-serve teas, which were previously included in the "Other" category, with packaged and single serve
coffees, which are now categorized as "Packaged and single-serve coffees and teas." Additionally, we revised our discount
allocation methodology to more precisely allocate sales discounts to the various revenue product categories. None of these
changes had a material impact on the composition of our retail sales mix by product type. Prior period amounts have been
revised to be consistent with the current period presentation.
Stored Value Cards
The Starbucks Card and our other branded stored value card programs are designed to provide customers with a convenient
payment method, support gifting, and increase the frequency of store visits by cardholders, in part through the related My
Starbucks Rewards® loyalty program. Stored value cards are issued to customers when they initially load them with an account
balance. They can be obtained in our company-operated and most licensed stores in North America, China, Brazil, and many of
our markets in the EMEA segment, as well as on-line, via the Starbucks mobile app, and through other retailers, including a
number of other international locations. Customers may access their card balances by utilizing their stored value card or the
Starbucks® mobile app in participating stores, which also includes certain Teavana®, Evolution Fresh™, and La Boulange®
locations. Customers who register their card in the US, Canada, and certain other countries are automatically enrolled in the My
Starbucks Rewards® program and can receive various benefits depending on factors such as the number of reward points
("Stars") earned in a 12-month period.
Licensed Stores
Revenues from our licensed stores accounted for 10% of total net revenues in fiscal 2014. Licensed stores generally have a
higher operating margin than company-operated stores. Under the licensed model, Starbucks receives a reduced share of the
total store revenues, but this is more than offset by the reduction in its share of costs as these are primarily incurred by the
licensee.
In our licensed store operations, we leverage the expertise of our local partners and share our operating and store development
experience. Licensees provide improved, and at times the only, access to desirable retail space. Most licensees are prominent
retailers with in-depth market knowledge and access. As part of these arrangements, we receive royalties and license fees from
and sell coffee, tea and related products to licensees for use in their operations or resale to customers. We also sell certain
equipment, such as coffee brewers and espresso machines, to our licensees for use in their operations. Employees working in
licensed retail locations are required to follow our detailed store operating procedures and attend training classes similar to
those given to employees in company-operated stores. For Teavana® and Seattle's Best Coffee®, as well as Starbucks® stores
within certain markets, we also use traditional franchising.
Starbucks Corporation
2014 Form 10-K
5
Licensed store data for the year-ended September 28, 2014:
Foodservice
Americas:
US
Mexico
Canada
Other
Total Americas
EMEA(1):
UK(1)
Turkey
United Arab Emirates
Spain
Kuwait
Saudi Arabia
Russia
Other
Total EMEA
CAP(2):
Japan
China
South Korea
Taiwan
Philippines
Other(2)
Total CAP
All Other Segments:
Teavana
Seattle's Best Coffee
Total All Other Segments
Total licensed
Stores Open
as of
Sep 29, 2013
Opened
Closed
Net
Stores Open
as of
Sep 28, 2014
4,408
403
397
207
5,415
242
193
107
82
69
62
65
323
1,143
1,000
403
559
297
216
525
3,000
28
38
66
9,624
361
31
69
37
498
47
32
12
5
4
9
24
74
207
61
146
159
32
25
117
540
3
1
4
1,249
(110)
—
(4)
(3)
(117)
(4)
(5)
(4)
(1)
(1)
(4)
(2)
(6)
(27)
(1)
(5)
(18)
(6)
(1)
(17)
(48)
(2)
(26)
(28)
(220)
251
31
65
34
381
43
27
8
4
3
5
22
68
180
60
141
141
26
24
100
492
4,659
434
462
241
5,796
285
220
115
86
72
67
87
391
1,323
1,060
544
700
323
240
625
3,492
1
(25)
(24)
1,029
29
13
42
10,653
(1) EMEA store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the second
and fourth quarters of fiscal 2014.
(2) CAP store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the fourth
quarter of fiscal 2014.
Consumer Packaged Goods
Revenues from sales of consumer packaged goods comprised 8% of total net revenues in fiscal 2014. Consumer packaged
goods includes both domestic and international sales of packaged coffee and tea as well as a variety of ready-to-drink
beverages and single-serve coffee and tea products to grocery, warehouse clubs and specialty retail stores. It also includes
revenues from product sales to and licensing revenues from manufacturers that produce and market Starbucks- and Seattle’s
Best Coffee-branded products through licensing agreements.
6
Starbucks Corporation
2014 Form 10-K
Revenues from foodservice accounts comprised 3% of total net revenues in fiscal 2014. We sell Starbucks® and Seattle’s Best
Coffee® roasted whole bean and ground coffees, a selection of premium Tazo® teas, Starbucks VIA® Ready Brew, and other
coffee and tea related products to institutional foodservice companies that service business and industry, education, healthcare,
office coffee distributors, hotels, restaurants, airlines and other retailers. We also sell our Seattle’s Best Coffee® through
arrangements with national accounts. The majority of the sales in this channel come through national broadline distribution
networks with SYSCO Corporation, US Foodservice™, and other distributors.
Product Supply
Starbucks is committed to selling the finest whole bean coffees and coffee beverages. To ensure compliance with our rigorous
coffee standards, we control coffee purchasing, roasting and packaging, and the global distribution of coffee used in our
operations. We purchase green coffee beans from multiple coffee-producing regions around the world and custom roast them to
our exacting standards for our many blends and single origin coffees.
The price of coffee is subject to significant volatility. Although most coffee trades in the commodity market, high-altitude
arabica coffee of the quality sought by Starbucks tends to trade on a negotiated basis at a premium above the "C" coffee
commodity price. Both the premium and the commodity price depend upon the supply and demand at the time of purchase.
Supply and price can be affected by multiple factors in the producing countries, including weather, natural disasters, crop
disease, general increase in farm inputs and costs of production, inventory levels and political and economic conditions. Price is
also impacted by trading activities in the arabica coffee futures market, including hedge funds and commodity index funds. In
addition, green coffee prices have been affected in the past, and may be affected in the future, by the actions of certain
organizations and associations that have historically attempted to influence prices of green coffee through agreements
establishing export quotas or by restricting coffee supplies.
We buy coffee using fixed-price and price-to-be-fixed purchase commitments, depending on market conditions, to secure an
adequate supply of quality green coffee. Price-to-be-fixed contracts are purchase commitments whereby the quality, quantity,
delivery period, and other negotiated terms are agreed upon, but the date, and therefore the price, at which the base "C" coffee
commodity price component will be fixed has not yet been established. For these types of contracts, either Starbucks or the
seller has the option to select a date on which to "fix" the base "C" coffee commodity price prior to the delivery date. Until
prices are fixed, we estimate the total cost of these purchase commitments. Total green coffee purchase commitments as of
September 28, 2014 were $1.1 billion, comprised of $417 million under fixed-price contracts and an estimated $718 million
under price-to-be-fixed contracts. As of September 28, 2014, approximately $29 million of our price-to-be-fixed contracts were
effectively fixed through the use of futures contracts and approximately $16 million were price-protected through the use of
collar instruments. All price-to-be-fixed contracts as of September 28, 2014 were at the Company’s option to fix the base "C"
coffee commodity price component. Total purchase commitments, together with existing inventory, are expected to provide an
adequate supply of green coffee through fiscal 2015.
We depend upon our relationships with coffee producers, outside trading companies and exporters for our supply of green
coffee. We believe, based on relationships established with our suppliers, the risk of non-delivery on such purchase
commitments is remote.
coffee quality and yields.
To help ensure the future supply of high-quality green coffee, and to reinforce our leadership role in the coffee industry,
Starbucks operates six farmer support centers. The farmer support centers are staffed with agronomists and sustainability
experts who work with coffee farming communities to promote best practices in coffee production designed to improve both
In addition to coffee, we also purchase significant amounts of dairy products, particularly fluid milk, to support the needs of our
company-operated stores. We believe, based on relationships established with our dairy suppliers, that the risk of non-delivery
of sufficient fluid milk to support our stores is remote.
Products other than whole bean coffees and coffee beverages sold in Starbucks® stores include tea and a number of ready-to-
drink beverages that are purchased from several specialty suppliers, usually under long-term supply contracts. Food products,
such as La Boulange™ pastries, breakfast sandwiches and lunch items, are purchased from national, regional and local sources.
We also purchase a broad range of paper and plastic products, such as cups and cutlery, from several companies to support the
needs of our retail stores as well as our manufacturing and distribution operations. We believe, based on relationships
established with these suppliers and manufacturers, that the risk of non-delivery of these items is remote.
Licensed store data for the year-ended September 28, 2014:
Stores Open
as of
Sep 29, 2013
Opened
Closed
Net
Stores Open
as of
Sep 28, 2014
United Arab Emirates
Americas:
US
Mexico
Canada
Other
EMEA(1):
UK(1)
Turkey
Total Americas
Spain
Kuwait
Russia
Other
Saudi Arabia
Total EMEA
CAP(2):
Japan
China
South Korea
Taiwan
Philippines
Other(2)
Total CAP
All Other Segments:
Teavana
Seattle's Best Coffee
Total All Other Segments
Total licensed
quarter of fiscal 2014.
Consumer Packaged Goods
4,408
403
397
207
5,415
242
193
107
82
69
62
65
323
1,143
1,000
403
559
297
216
525
3,000
28
38
66
361
31
69
37
498
47
32
12
5
4
9
24
74
207
61
146
159
32
25
117
540
3
1
4
(110)
—
(4)
(3)
(117)
(4)
(5)
(4)
(1)
(1)
(4)
(2)
(6)
(27)
(1)
(5)
(18)
(6)
(1)
(17)
(48)
(2)
(26)
(28)
(220)
251
31
65
34
381
43
27
8
4
3
5
22
68
180
60
141
141
26
24
100
492
1
(25)
(24)
4,659
434
462
241
5,796
285
220
115
86
72
67
87
391
1,323
1,060
544
700
323
240
625
3,492
29
13
42
(1) EMEA store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the second
and fourth quarters of fiscal 2014.
(2) CAP store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the fourth
9,624
1,249
1,029
10,653
Revenues from sales of consumer packaged goods comprised 8% of total net revenues in fiscal 2014. Consumer packaged
goods includes both domestic and international sales of packaged coffee and tea as well as a variety of ready-to-drink
beverages and single-serve coffee and tea products to grocery, warehouse clubs and specialty retail stores. It also includes
revenues from product sales to and licensing revenues from manufacturers that produce and market Starbucks- and Seattle’s
Best Coffee-branded products through licensing agreements.
Foodservice
Revenues from foodservice accounts comprised 3% of total net revenues in fiscal 2014. We sell Starbucks® and Seattle’s Best
Coffee® roasted whole bean and ground coffees, a selection of premium Tazo® teas, Starbucks VIA® Ready Brew, and other
coffee and tea related products to institutional foodservice companies that service business and industry, education, healthcare,
office coffee distributors, hotels, restaurants, airlines and other retailers. We also sell our Seattle’s Best Coffee® through
arrangements with national accounts. The majority of the sales in this channel come through national broadline distribution
networks with SYSCO Corporation, US Foodservice™, and other distributors.
Product Supply
Starbucks is committed to selling the finest whole bean coffees and coffee beverages. To ensure compliance with our rigorous
coffee standards, we control coffee purchasing, roasting and packaging, and the global distribution of coffee used in our
operations. We purchase green coffee beans from multiple coffee-producing regions around the world and custom roast them to
our exacting standards for our many blends and single origin coffees.
The price of coffee is subject to significant volatility. Although most coffee trades in the commodity market, high-altitude
arabica coffee of the quality sought by Starbucks tends to trade on a negotiated basis at a premium above the "C" coffee
commodity price. Both the premium and the commodity price depend upon the supply and demand at the time of purchase.
Supply and price can be affected by multiple factors in the producing countries, including weather, natural disasters, crop
disease, general increase in farm inputs and costs of production, inventory levels and political and economic conditions. Price is
also impacted by trading activities in the arabica coffee futures market, including hedge funds and commodity index funds. In
addition, green coffee prices have been affected in the past, and may be affected in the future, by the actions of certain
organizations and associations that have historically attempted to influence prices of green coffee through agreements
establishing export quotas or by restricting coffee supplies.
We buy coffee using fixed-price and price-to-be-fixed purchase commitments, depending on market conditions, to secure an
adequate supply of quality green coffee. Price-to-be-fixed contracts are purchase commitments whereby the quality, quantity,
delivery period, and other negotiated terms are agreed upon, but the date, and therefore the price, at which the base "C" coffee
commodity price component will be fixed has not yet been established. For these types of contracts, either Starbucks or the
seller has the option to select a date on which to "fix" the base "C" coffee commodity price prior to the delivery date. Until
prices are fixed, we estimate the total cost of these purchase commitments. Total green coffee purchase commitments as of
September 28, 2014 were $1.1 billion, comprised of $417 million under fixed-price contracts and an estimated $718 million
under price-to-be-fixed contracts. As of September 28, 2014, approximately $29 million of our price-to-be-fixed contracts were
effectively fixed through the use of futures contracts and approximately $16 million were price-protected through the use of
collar instruments. All price-to-be-fixed contracts as of September 28, 2014 were at the Company’s option to fix the base "C"
coffee commodity price component. Total purchase commitments, together with existing inventory, are expected to provide an
adequate supply of green coffee through fiscal 2015.
We depend upon our relationships with coffee producers, outside trading companies and exporters for our supply of green
coffee. We believe, based on relationships established with our suppliers, the risk of non-delivery on such purchase
commitments is remote.
To help ensure the future supply of high-quality green coffee, and to reinforce our leadership role in the coffee industry,
Starbucks operates six farmer support centers. The farmer support centers are staffed with agronomists and sustainability
experts who work with coffee farming communities to promote best practices in coffee production designed to improve both
coffee quality and yields.
In addition to coffee, we also purchase significant amounts of dairy products, particularly fluid milk, to support the needs of our
company-operated stores. We believe, based on relationships established with our dairy suppliers, that the risk of non-delivery
of sufficient fluid milk to support our stores is remote.
Products other than whole bean coffees and coffee beverages sold in Starbucks® stores include tea and a number of ready-to-
drink beverages that are purchased from several specialty suppliers, usually under long-term supply contracts. Food products,
such as La Boulange™ pastries, breakfast sandwiches and lunch items, are purchased from national, regional and local sources.
We also purchase a broad range of paper and plastic products, such as cups and cutlery, from several companies to support the
needs of our retail stores as well as our manufacturing and distribution operations. We believe, based on relationships
established with these suppliers and manufacturers, that the risk of non-delivery of these items is remote.
Starbucks Corporation
2014 Form 10-K
7
Competition
Our primary competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. In almost all
markets in which we do business, there are numerous competitors in the specialty coffee beverage business. We believe that our
customers choose among specialty coffee retailers primarily on the basis of product quality, service and convenience, as well as
price. We continue to experience direct competition from large competitors in the US quick-service restaurant sector and the
US ready-to-drink coffee beverage market, in addition to well-established companies in many international markets. We also
compete with restaurants and other specialty retailers for prime retail locations and qualified personnel to operate both new and
existing stores.
Our coffee and tea products sold through our Channel Development segment compete directly against specialty coffees and teas
sold through grocery stores, warehouse clubs, specialty retailers, convenience stores, and US foodservice accounts and compete
indirectly against all other coffees and teas on the market.
Patents, Trademarks, Copyrights and Domain Names
Starbucks owns and has applied to register numerous trademarks and service marks in the US and in additional countries
throughout the world. Some of our trademarks, including Starbucks, the Starbucks logo, Tazo, Seattle’s Best Coffee, Teavana,
Frappuccino, Starbucks VIA, Evolution Fresh and La Boulange are of material importance. The duration of trademark
registrations varies from country to country. However, trademarks are generally valid and may be renewed indefinitely as long
as they are in use and/or their registrations are properly maintained.
We own numerous copyrights for items such as product packaging, promotional materials, in-store graphics and training
materials. We also hold patents on certain products, systems and designs. In addition, Starbucks has registered and maintains
numerous Internet domain names, including "Starbucks.com," "Starbucks.net," "Tazo.com," "Seattlesbest.com" and
"Teavana.com."
Seasonality and Quarterly Results
housewares retailer.
Our business is subject to seasonal fluctuations, including fluctuations resulting from the holiday season in December.
Excluding the impact of a $2.8 billion cash payment in the first quarter of fiscal 2014 related to the Kraft arbitration matter, our
cash flows from operations are considerably higher in the first fiscal quarter than the remainder of the year. This is largely
driven by cash received as Starbucks Cards are issued to and loaded by customers during the holiday season. Since revenues
from Starbucks Cards are recognized upon redemption and not when purchased, the impact of seasonal fluctuations on the
consolidated statements of earnings is much less pronounced. Quarterly results are also affected by the timing of the opening of
new stores and the closing of existing stores. For these reasons, results for any quarter are not necessarily indicative of the
results that may be achieved for the full fiscal year.
Employees
Starbucks employed approximately 191,000 people worldwide as of September 28, 2014. In the US, Starbucks employed
approximately 141,000 people, with approximately 133,000 in company-operated stores and the remainder in support facilities,
store development, and roasting, manufacturing, warehousing and distribution operations. Approximately 50,000 employees
were employed outside of the US, with approximately 47,000 in company-operated stores and the remainder in regional
support operations. The number of Starbucks employees represented by unions is not significant. We believe our current
relations with our employees are good.
Executive Officers of the Registrant
Name
Howard Schultz
Troy Alstead
Cliff Burrows
John Culver
Scott Maw
Lucy Lee Helm
Age
61
51
55
54
47
57
Position
chairman, president and chief executive officer
chief operating officer
group president, US, Americas and Teavana
group president, China, Asia Pacific, Channel Development and
Emerging Brands
executive vice president, chief financial officer
executive vice president, general counsel and secretary
8
Starbucks Corporation
2014 Form 10-K
Howard Schultz is the founder of Starbucks Corporation and serves as the chairman, president and chief executive officer. Mr.
Schultz has served as chairman of the board of directors since Starbucks inception in 1985, and in January 2008, he reassumed
the role of president and chief executive officer. From June 2000 to February 2005, Mr. Schultz also held the title of chief
global strategist. From November 1985 to June 2000, he served as chairman of the board and chief executive officer. From
November 1985 to June 1994, Mr. Schultz also served as president. From January 1986 to July 1987, Mr. Schultz was the
chairman of the board, chief executive officer and president of Il Giornale Coffee Company, a predecessor to the Company.
From September 1982 to December 1985, Mr. Schultz was the director of retail operations and marketing for Starbucks Coffee
Company, a predecessor to the Company.
Troy Alstead joined Starbucks in 1992 and has served as chief operating officer since February 2014. Mr. Alstead is responsible
for overseeing Starbucks day-to-day operations, including aligning and prioritizing Company investments and operations
across the global business units. He also has oversight responsibility for Starbucks Global Technology, Global Supply Chain,
and Global Finance organizations. From September 2013 to February 2014, he served as chief financial officer and group
president, Global Business Services. Mr. Alstead previously served as chief financial officer and chief administrative officer
from November 2008 to September 2013, as chief operating officer, Starbucks Greater China from April 2008 to October 2008,
senior vice president, Global Finance and Business Operations from August 2007 to April 2008, and senior vice president,
Corporate Finance from September 2004 to August 2007. Mr. Alstead served in a number of other senior positions with
Starbucks prior to 2004.
Cliff Burrows joined Starbucks in April 2001 and has served as group president, US, Americas and Teavana since February
2014. From May 2013 to February 2014, he served as group president, Americas and US, EMEA (Europe, Middle East and
Africa) and Teavana. Mr. Burrows served as president, Starbucks Coffee Americas and US from October 2011 to May 2013 and
as president, Starbucks Coffee US from March 2008 to October 2011. He served as president, Europe, Middle East and Africa
(EMEA) from April 2006 to March 2008. He served as vice president and managing director, UK prior to April 2006. Prior to
joining Starbucks, Mr. Burrows served in various management positions with Habitat Designs Limited, a furniture and
John Culver joined Starbucks in August 2002 and has served as group president, China, Asia Pacific, Channel Development
and Emerging Brands since May 2013. Mr. Culver served as president, Starbucks Coffee China and Asia Pacific from October
2011 to May 2013. From December 2009 to October 2011, he served as president, Starbucks Coffee International. Mr. Culver
served as executive vice president; president, Global Consumer Products, Foodservice and Seattle’s Best Coffee from February
2009 to September 2009, and then as president, Global Consumer Products and Foodservice from October 2009 to November
2009. He previously served as senior vice president; president, Starbucks Coffee Asia Pacific from January 2007 to February
2009, and vice president; general manager, Foodservice from August 2002 to January 2007.
Scott Maw joined Starbucks in August 2011 and has served as executive vice president, chief financial officer since February
2014. From October 2012 to February 2014, he served as senior vice president, Corporate Finance and as corporate controller
from August 2011 to October 2012. Prior to joining Starbucks, Mr. Maw served as chief financial officer of SeaBright
Insurance Company from February 2010 to August 2011. From October 2008 to February 2010 Mr. Maw served as chief
financial officer of the Consumer Banking division of JPMorgan Chase & Co., having held a similar position at Washington
Mutual Bank prior to its acquisition by Chase. From 1994 to 2003, he served in various finance leadership positions at General
Electric Company.
Lucy Lee Helm joined Starbucks in September 1999 and has served as executive vice president, general counsel and secretary
since May 2012. She served as senior vice president and deputy general counsel from October 2007 to April 2012 and served as
interim general counsel and secretary from April 2012 to May 2012. Ms. Helm previously served as vice president, assistant
general counsel from June 2002 to September 2007 and as director, corporate counsel from September 1999 to May 2002.
During her tenure at Starbucks, Ms. Helm has led various teams of the Starbucks legal department, including the Litigation and
Brand protection team, the Global Business (Commercial) team and the Litigation and Employment team. Prior to joining
Starbucks, Ms. Helm was a principal at the Seattle law firm of Riddell Williams P.S. from 1990 to 1999, where she was a trial
lawyer specializing in commercial, insurance coverage and environmental litigation.
Global Responsibility
We are committed to being a deeply responsible company in the communities where we do business. Our focus is on ethically
sourcing high-quality coffee, reducing our environmental impacts and contributing positively to communities around the world.
Starbucks Global Responsibility strategy and commitments are integral to our overall business strategy. As a result, we believe
we deliver benefits to our stakeholders, including employees, business partners, customers, suppliers, shareholders, community
members and others. For an overview of Starbucks Global Responsibility strategy and commitments, please visit
www.starbucks.com/responsibility.
Competition
existing stores.
Our primary competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. In almost all
markets in which we do business, there are numerous competitors in the specialty coffee beverage business. We believe that our
customers choose among specialty coffee retailers primarily on the basis of product quality, service and convenience, as well as
price. We continue to experience direct competition from large competitors in the US quick-service restaurant sector and the
US ready-to-drink coffee beverage market, in addition to well-established companies in many international markets. We also
compete with restaurants and other specialty retailers for prime retail locations and qualified personnel to operate both new and
Our coffee and tea products sold through our Channel Development segment compete directly against specialty coffees and teas
sold through grocery stores, warehouse clubs, specialty retailers, convenience stores, and US foodservice accounts and compete
indirectly against all other coffees and teas on the market.
Patents, Trademarks, Copyrights and Domain Names
Starbucks owns and has applied to register numerous trademarks and service marks in the US and in additional countries
throughout the world. Some of our trademarks, including Starbucks, the Starbucks logo, Tazo, Seattle’s Best Coffee, Teavana,
Frappuccino, Starbucks VIA, Evolution Fresh and La Boulange are of material importance. The duration of trademark
registrations varies from country to country. However, trademarks are generally valid and may be renewed indefinitely as long
as they are in use and/or their registrations are properly maintained.
We own numerous copyrights for items such as product packaging, promotional materials, in-store graphics and training
materials. We also hold patents on certain products, systems and designs. In addition, Starbucks has registered and maintains
numerous Internet domain names, including "Starbucks.com," "Starbucks.net," "Tazo.com," "Seattlesbest.com" and
"Teavana.com."
Seasonality and Quarterly Results
Our business is subject to seasonal fluctuations, including fluctuations resulting from the holiday season in December.
Excluding the impact of a $2.8 billion cash payment in the first quarter of fiscal 2014 related to the Kraft arbitration matter, our
cash flows from operations are considerably higher in the first fiscal quarter than the remainder of the year. This is largely
driven by cash received as Starbucks Cards are issued to and loaded by customers during the holiday season. Since revenues
from Starbucks Cards are recognized upon redemption and not when purchased, the impact of seasonal fluctuations on the
consolidated statements of earnings is much less pronounced. Quarterly results are also affected by the timing of the opening of
new stores and the closing of existing stores. For these reasons, results for any quarter are not necessarily indicative of the
results that may be achieved for the full fiscal year.
Employees
Starbucks employed approximately 191,000 people worldwide as of September 28, 2014. In the US, Starbucks employed
approximately 141,000 people, with approximately 133,000 in company-operated stores and the remainder in support facilities,
store development, and roasting, manufacturing, warehousing and distribution operations. Approximately 50,000 employees
were employed outside of the US, with approximately 47,000 in company-operated stores and the remainder in regional
support operations. The number of Starbucks employees represented by unions is not significant. We believe our current
relations with our employees are good.
Executive Officers of the Registrant
Name
Howard Schultz
Troy Alstead
Cliff Burrows
John Culver
Scott Maw
Lucy Lee Helm
Age
61
51
55
54
47
57
Position
chairman, president and chief executive officer
chief operating officer
group president, US, Americas and Teavana
group president, China, Asia Pacific, Channel Development and
Emerging Brands
executive vice president, chief financial officer
executive vice president, general counsel and secretary
Howard Schultz is the founder of Starbucks Corporation and serves as the chairman, president and chief executive officer. Mr.
Schultz has served as chairman of the board of directors since Starbucks inception in 1985, and in January 2008, he reassumed
the role of president and chief executive officer. From June 2000 to February 2005, Mr. Schultz also held the title of chief
global strategist. From November 1985 to June 2000, he served as chairman of the board and chief executive officer. From
November 1985 to June 1994, Mr. Schultz also served as president. From January 1986 to July 1987, Mr. Schultz was the
chairman of the board, chief executive officer and president of Il Giornale Coffee Company, a predecessor to the Company.
From September 1982 to December 1985, Mr. Schultz was the director of retail operations and marketing for Starbucks Coffee
Company, a predecessor to the Company.
Troy Alstead joined Starbucks in 1992 and has served as chief operating officer since February 2014. Mr. Alstead is responsible
for overseeing Starbucks day-to-day operations, including aligning and prioritizing Company investments and operations
across the global business units. He also has oversight responsibility for Starbucks Global Technology, Global Supply Chain,
and Global Finance organizations. From September 2013 to February 2014, he served as chief financial officer and group
president, Global Business Services. Mr. Alstead previously served as chief financial officer and chief administrative officer
from November 2008 to September 2013, as chief operating officer, Starbucks Greater China from April 2008 to October 2008,
senior vice president, Global Finance and Business Operations from August 2007 to April 2008, and senior vice president,
Corporate Finance from September 2004 to August 2007. Mr. Alstead served in a number of other senior positions with
Starbucks prior to 2004.
Cliff Burrows joined Starbucks in April 2001 and has served as group president, US, Americas and Teavana since February
2014. From May 2013 to February 2014, he served as group president, Americas and US, EMEA (Europe, Middle East and
Africa) and Teavana. Mr. Burrows served as president, Starbucks Coffee Americas and US from October 2011 to May 2013 and
as president, Starbucks Coffee US from March 2008 to October 2011. He served as president, Europe, Middle East and Africa
(EMEA) from April 2006 to March 2008. He served as vice president and managing director, UK prior to April 2006. Prior to
joining Starbucks, Mr. Burrows served in various management positions with Habitat Designs Limited, a furniture and
housewares retailer.
John Culver joined Starbucks in August 2002 and has served as group president, China, Asia Pacific, Channel Development
and Emerging Brands since May 2013. Mr. Culver served as president, Starbucks Coffee China and Asia Pacific from October
2011 to May 2013. From December 2009 to October 2011, he served as president, Starbucks Coffee International. Mr. Culver
served as executive vice president; president, Global Consumer Products, Foodservice and Seattle’s Best Coffee from February
2009 to September 2009, and then as president, Global Consumer Products and Foodservice from October 2009 to November
2009. He previously served as senior vice president; president, Starbucks Coffee Asia Pacific from January 2007 to February
2009, and vice president; general manager, Foodservice from August 2002 to January 2007.
Scott Maw joined Starbucks in August 2011 and has served as executive vice president, chief financial officer since February
2014. From October 2012 to February 2014, he served as senior vice president, Corporate Finance and as corporate controller
from August 2011 to October 2012. Prior to joining Starbucks, Mr. Maw served as chief financial officer of SeaBright
Insurance Company from February 2010 to August 2011. From October 2008 to February 2010 Mr. Maw served as chief
financial officer of the Consumer Banking division of JPMorgan Chase & Co., having held a similar position at Washington
Mutual Bank prior to its acquisition by Chase. From 1994 to 2003, he served in various finance leadership positions at General
Electric Company.
Lucy Lee Helm joined Starbucks in September 1999 and has served as executive vice president, general counsel and secretary
since May 2012. She served as senior vice president and deputy general counsel from October 2007 to April 2012 and served as
interim general counsel and secretary from April 2012 to May 2012. Ms. Helm previously served as vice president, assistant
general counsel from June 2002 to September 2007 and as director, corporate counsel from September 1999 to May 2002.
During her tenure at Starbucks, Ms. Helm has led various teams of the Starbucks legal department, including the Litigation and
Brand protection team, the Global Business (Commercial) team and the Litigation and Employment team. Prior to joining
Starbucks, Ms. Helm was a principal at the Seattle law firm of Riddell Williams P.S. from 1990 to 1999, where she was a trial
lawyer specializing in commercial, insurance coverage and environmental litigation.
Global Responsibility
We are committed to being a deeply responsible company in the communities where we do business. Our focus is on ethically
sourcing high-quality coffee, reducing our environmental impacts and contributing positively to communities around the world.
Starbucks Global Responsibility strategy and commitments are integral to our overall business strategy. As a result, we believe
we deliver benefits to our stakeholders, including employees, business partners, customers, suppliers, shareholders, community
members and others. For an overview of Starbucks Global Responsibility strategy and commitments, please visit
www.starbucks.com/responsibility.
Starbucks Corporation
2014 Form 10-K
9
Available Information
Starbucks 10-K reports, along with all other reports and amendments filed with or furnished to the Securities and Exchange
Commission ("SEC"), are publicly available free of charge on the Investor Relations section of our website at
investor.starbucks.com or at www.sec.gov as soon as reasonably practicable after these materials are filed with or furnished to
the SEC. Our corporate governance policies, code of ethics and Board committee charters and policies are also posted on the
Investor Relations section of Starbucks website at investor.starbucks.com. The information on our website is not part of this or
any other report Starbucks files with, or furnishes to, the SEC.
Item 1A. Risk Factors
You should carefully consider the risks described below. If any of the risks and uncertainties described in the cautionary factors
described below actually occurs, our business, financial condition and results of operations, and the trading price of our
common stock could be materially and adversely affected. Moreover, we operate in a very competitive and rapidly changing
environment. New factors emerge from time to time and it is not possible to predict the impact of all these factors on our
business, financial condition or results of operation.
• Economic conditions in the US and certain international markets could adversely affect our business and financial results.
As a retailer that is dependent upon consumer discretionary spending, our results of operations are sensitive to changes in
macro-economic conditions. Our customers may have less money for discretionary purchases and may stop or reduce their
purchases of our products or trade down to Starbucks or competitors' lower priced products as a result of job losses,
foreclosures, bankruptcies, increased fuel and energy costs, higher interest rates, higher taxes and reduced access to credit.
Decreases in customer traffic and/or average value per transaction will negatively impact our financial performance as reduced
revenues without a corresponding decrease in expenses result in sales de-leveraging, which creates downward pressure on
margins and also negatively impacts comparable store sales, net revenues, operating income and earnings per share. There is
also a risk that if negative economic conditions persist for a long period of time or worsen, consumers may make long-lasting
changes to their discretionary purchasing behavior, including less frequent discretionary purchases on a more permanent basis.
• Our success depends substantially on the value of our brands and failure to preserve their value, either through our
actions or those of our business partners, could have a negative impact on our financial results.
We believe we have built an excellent reputation globally for the quality of our products, for delivery of a consistently positive
consumer experience and for our corporate social responsibility programs. Our brand is recognized throughout the world and
we have received high ratings in global brand value studies. To be successful in the future, particularly outside of the US, where
the Starbucks brand and our other brands are less well-known, we believe we must preserve, grow and leverage the value of our
brands across all sales channels. Brand value is based in part on consumer perceptions on a variety of subjective qualities.
Additionally, our business strategy, including our plans for new stores, foodservice, branded products and other initiatives,
relies significantly on a variety of business partners, including licensee and joint venture relationships, particularly in our
international markets. Licensees and food service operators are often authorized to use our logos and provide branded
beverages, food and other products directly to customers. We provide training and support to, and monitor the operations of,
certain of these business partners, but the product quality and service they deliver may be diminished by any number of factors
beyond our control, including financial pressures they may face. We believe customers expect the same quality of products and
service from our licensees and food services providers as they do from us and we strive to ensure customers receive the same
quality of products and service experience whether they visit a company-operated store, licensed store or food service location.
We also source our food, beverage and other products from a wide variety of domestic and international business partners in
our supply chain operations, and in certain cases such products are produced or sourced by our licensees directly.
Business incidents, whether isolated or recurring and whether originating from us or our business partners, that erode consumer
trust, such as actual or perceived breaches of privacy, contaminated food, recalls or other potential incidents discussed in this
risk factors section, particularly if the incidents receive considerable publicity, including rapidly through social or digital media,
or result in litigation, can significantly reduce brand value and have a negative impact on our financial results. Consumer
demand for our products and our brand equity could diminish significantly if we or our licensees or other business partners fail
to preserve the quality of our products, are perceived to act in an unethical or socially irresponsible manner, including with
respect to the sourcing or content of our products, fail to comply with laws and regulations or fail to deliver a consistently
positive consumer experience in each of our markets. Additionally, inconsistent uses of our brand and other of our intellectual
property assets, as well as failure to protect our intellectual property, including from unauthorized uses of our brand or other of
our intellectual property assets, can erode consumer trust and our brand value and have a negative impact on our financial
results.
10 Starbucks Corporation
2014 Form 10-K
• The unauthorized access, theft or destruction of customer or employee personal, financial or other data or of Starbucks
proprietary or confidential information that is stored in our information systems could impact our reputation and brand
and expose us to potential liability and loss of revenues.
Our information technology systems, such as those we use for our point-of-sale, web and mobile platforms, including online
and mobile payment systems and rewards programs, and for administrative functions, as well as the information technology
systems of our third party business partners and service providers, can contain personal, financial or other information that is
entrusted to us by our customers and employees. Our information technology systems also contain Starbucks proprietary and
other confidential information related to our business. Security breaches of our or a third party’s information technology
systems that result in the unauthorized access, theft or destruction of customers' or employees' data or that of the Company
stored in such systems, including through cyber-attacks or other external or internal methods, could result in a material loss of
revenues from the potential adverse impact to our reputation and brand, our ability to retain or attract new customers and the
potential disruption to our business and plans. Such security breaches also could result in a violation of applicable US and
international privacy and other laws, and subject us to private consumer or securities litigation and governmental investigations
and proceedings, any of which could result in our exposure to material civil or criminal liability. Our reputation and brand and
our ability to attract new customers could also be adversely impacted if we fail, or are perceived to have failed, to properly
respond to these incidents, which could also result in similar exposure to liability. Significant capital investments and other
expenditures could be required to remedy the problem and prevent future breaches, including costs associated with additional
security technologies, personnel, experts and credit monitoring services for those whose data has been breached. These costs,
which could be material, could adversely impact our results of operations in the period in which they are incurred and may not
meaningfully limit the success of future attempts to breach our information technology systems. Media or other reports of
existing or perceived security vulnerabilities in our systems or those of our third party business partners or service providers,
even if no breach has been attempted or has occurred, can also adversely impact our brand and reputation and materially impact
our business. Like many other retail companies and because of the prominence of our brand, we have experienced frequent
attempts to compromise our information technology systems but none have resulted in a material breach. Additionally, the
techniques and sophistication used to conduct cyber-attacks and breaches of information technology systems, as well as the
sources and targets of these attacks, change frequently and are often not recognized until such attacks are launched or have
been in place for a period of time. We continue to make significant investments in technology, third party services and
personnel to develop and implement systems and processes that are designed to anticipate cyber-attacks and prevent breaches
of our information technology systems or data loss, but these security measures cannot provide assurance that we will be
successful in preventing such breaches or data loss.
• Incidents involving food-borne illnesses, food tampering, food contamination or mislabeling, whether or not accurate, as
well as adverse public or medical opinions about the health effects of consuming our products, could harm our business.
Instances or reports, whether true or not, of unclean water supply or food-safety issues, such as food-borne illnesses, food
tampering, food contamination or mislabeling, either during growing, manufacturing, packaging, storing or preparation, have in
the past severely injured the reputations of companies in the food processing, grocery and quick-service restaurant sectors and
could affect us as well. Any report linking us to the use of unclean water, food-borne illnesses or food tampering,
contamination, mislabeling or other food-safety issues could damage our brand value and severely hurt sales of our beverages
and food products, and possibly lead to product liability claims, litigation (including class actions) or damages. Clean water is
critical to the preparation of coffee and tea beverages and our ability to ensure a clean water supply to our stores can be limited,
particularly in some international locations. We have also incorporated many products in our food and beverage lineup that
require freezing or refrigeration, including produce (such as fruits and vegetables in our salads and juices), dairy products (such
as milk and cheeses) and meats. If customers become ill from food-borne illnesses, tampering, contamination, mislabeling or
other food-safety issues, we could also be forced to temporarily close some stores and/or supply chain facilities, as well as
recall products. In addition, instances of food-safety issues, even those involving solely the restaurants or stores of competitors
or of suppliers or distributors (regardless of whether we use or have used those suppliers or distributors), could, by resulting in
negative publicity about us or the foodservice industry in general, adversely affect our sales on a regional or global basis. A
decrease in customer traffic as a result of food-safety concerns or negative publicity, or as a result of a temporary closure of any
of our stores or recalls, as well as adverse results of claims or litigation, could materially harm our business and results of
operations.
Some of our products contain caffeine, dairy products, sugar and other compounds, the health effects of which are the subject
of public scrutiny, including the suggestion that excessive consumption of caffeine, dairy products, sugar and other compounds
can lead to a variety of adverse health effects. Particularly in the US, there is increasing consumer awareness of health risks,
including obesity, due in part to increased publicity and attention from health organizations, as well as increased consumer
litigation based on alleged adverse health impacts of consumption of various food products. While we have a variety of
beverage and food items, including items that are coffee-free and have reduced calories, an unfavorable report on the health
Available Information
Starbucks 10-K reports, along with all other reports and amendments filed with or furnished to the Securities and Exchange
Commission ("SEC"), are publicly available free of charge on the Investor Relations section of our website at
investor.starbucks.com or at www.sec.gov as soon as reasonably practicable after these materials are filed with or furnished to
the SEC. Our corporate governance policies, code of ethics and Board committee charters and policies are also posted on the
Investor Relations section of Starbucks website at investor.starbucks.com. The information on our website is not part of this or
any other report Starbucks files with, or furnishes to, the SEC.
Item 1A. Risk Factors
You should carefully consider the risks described below. If any of the risks and uncertainties described in the cautionary factors
described below actually occurs, our business, financial condition and results of operations, and the trading price of our
common stock could be materially and adversely affected. Moreover, we operate in a very competitive and rapidly changing
environment. New factors emerge from time to time and it is not possible to predict the impact of all these factors on our
business, financial condition or results of operation.
• Economic conditions in the US and certain international markets could adversely affect our business and financial results.
As a retailer that is dependent upon consumer discretionary spending, our results of operations are sensitive to changes in
macro-economic conditions. Our customers may have less money for discretionary purchases and may stop or reduce their
purchases of our products or trade down to Starbucks or competitors' lower priced products as a result of job losses,
foreclosures, bankruptcies, increased fuel and energy costs, higher interest rates, higher taxes and reduced access to credit.
Decreases in customer traffic and/or average value per transaction will negatively impact our financial performance as reduced
revenues without a corresponding decrease in expenses result in sales de-leveraging, which creates downward pressure on
margins and also negatively impacts comparable store sales, net revenues, operating income and earnings per share. There is
also a risk that if negative economic conditions persist for a long period of time or worsen, consumers may make long-lasting
changes to their discretionary purchasing behavior, including less frequent discretionary purchases on a more permanent basis.
• Our success depends substantially on the value of our brands and failure to preserve their value, either through our
actions or those of our business partners, could have a negative impact on our financial results.
We believe we have built an excellent reputation globally for the quality of our products, for delivery of a consistently positive
consumer experience and for our corporate social responsibility programs. Our brand is recognized throughout the world and
we have received high ratings in global brand value studies. To be successful in the future, particularly outside of the US, where
the Starbucks brand and our other brands are less well-known, we believe we must preserve, grow and leverage the value of our
brands across all sales channels. Brand value is based in part on consumer perceptions on a variety of subjective qualities.
Additionally, our business strategy, including our plans for new stores, foodservice, branded products and other initiatives,
relies significantly on a variety of business partners, including licensee and joint venture relationships, particularly in our
international markets. Licensees and food service operators are often authorized to use our logos and provide branded
beverages, food and other products directly to customers. We provide training and support to, and monitor the operations of,
certain of these business partners, but the product quality and service they deliver may be diminished by any number of factors
beyond our control, including financial pressures they may face. We believe customers expect the same quality of products and
service from our licensees and food services providers as they do from us and we strive to ensure customers receive the same
quality of products and service experience whether they visit a company-operated store, licensed store or food service location.
We also source our food, beverage and other products from a wide variety of domestic and international business partners in
our supply chain operations, and in certain cases such products are produced or sourced by our licensees directly.
Business incidents, whether isolated or recurring and whether originating from us or our business partners, that erode consumer
trust, such as actual or perceived breaches of privacy, contaminated food, recalls or other potential incidents discussed in this
risk factors section, particularly if the incidents receive considerable publicity, including rapidly through social or digital media,
or result in litigation, can significantly reduce brand value and have a negative impact on our financial results. Consumer
demand for our products and our brand equity could diminish significantly if we or our licensees or other business partners fail
to preserve the quality of our products, are perceived to act in an unethical or socially irresponsible manner, including with
respect to the sourcing or content of our products, fail to comply with laws and regulations or fail to deliver a consistently
positive consumer experience in each of our markets. Additionally, inconsistent uses of our brand and other of our intellectual
property assets, as well as failure to protect our intellectual property, including from unauthorized uses of our brand or other of
our intellectual property assets, can erode consumer trust and our brand value and have a negative impact on our financial
results.
• The unauthorized access, theft or destruction of customer or employee personal, financial or other data or of Starbucks
proprietary or confidential information that is stored in our information systems could impact our reputation and brand
and expose us to potential liability and loss of revenues.
Our information technology systems, such as those we use for our point-of-sale, web and mobile platforms, including online
and mobile payment systems and rewards programs, and for administrative functions, as well as the information technology
systems of our third party business partners and service providers, can contain personal, financial or other information that is
entrusted to us by our customers and employees. Our information technology systems also contain Starbucks proprietary and
other confidential information related to our business. Security breaches of our or a third party’s information technology
systems that result in the unauthorized access, theft or destruction of customers' or employees' data or that of the Company
stored in such systems, including through cyber-attacks or other external or internal methods, could result in a material loss of
revenues from the potential adverse impact to our reputation and brand, our ability to retain or attract new customers and the
potential disruption to our business and plans. Such security breaches also could result in a violation of applicable US and
international privacy and other laws, and subject us to private consumer or securities litigation and governmental investigations
and proceedings, any of which could result in our exposure to material civil or criminal liability. Our reputation and brand and
our ability to attract new customers could also be adversely impacted if we fail, or are perceived to have failed, to properly
respond to these incidents, which could also result in similar exposure to liability. Significant capital investments and other
expenditures could be required to remedy the problem and prevent future breaches, including costs associated with additional
security technologies, personnel, experts and credit monitoring services for those whose data has been breached. These costs,
which could be material, could adversely impact our results of operations in the period in which they are incurred and may not
meaningfully limit the success of future attempts to breach our information technology systems. Media or other reports of
existing or perceived security vulnerabilities in our systems or those of our third party business partners or service providers,
even if no breach has been attempted or has occurred, can also adversely impact our brand and reputation and materially impact
our business. Like many other retail companies and because of the prominence of our brand, we have experienced frequent
attempts to compromise our information technology systems but none have resulted in a material breach. Additionally, the
techniques and sophistication used to conduct cyber-attacks and breaches of information technology systems, as well as the
sources and targets of these attacks, change frequently and are often not recognized until such attacks are launched or have
been in place for a period of time. We continue to make significant investments in technology, third party services and
personnel to develop and implement systems and processes that are designed to anticipate cyber-attacks and prevent breaches
of our information technology systems or data loss, but these security measures cannot provide assurance that we will be
successful in preventing such breaches or data loss.
• Incidents involving food-borne illnesses, food tampering, food contamination or mislabeling, whether or not accurate, as
well as adverse public or medical opinions about the health effects of consuming our products, could harm our business.
Instances or reports, whether true or not, of unclean water supply or food-safety issues, such as food-borne illnesses, food
tampering, food contamination or mislabeling, either during growing, manufacturing, packaging, storing or preparation, have in
the past severely injured the reputations of companies in the food processing, grocery and quick-service restaurant sectors and
could affect us as well. Any report linking us to the use of unclean water, food-borne illnesses or food tampering,
contamination, mislabeling or other food-safety issues could damage our brand value and severely hurt sales of our beverages
and food products, and possibly lead to product liability claims, litigation (including class actions) or damages. Clean water is
critical to the preparation of coffee and tea beverages and our ability to ensure a clean water supply to our stores can be limited,
particularly in some international locations. We have also incorporated many products in our food and beverage lineup that
require freezing or refrigeration, including produce (such as fruits and vegetables in our salads and juices), dairy products (such
as milk and cheeses) and meats. If customers become ill from food-borne illnesses, tampering, contamination, mislabeling or
other food-safety issues, we could also be forced to temporarily close some stores and/or supply chain facilities, as well as
recall products. In addition, instances of food-safety issues, even those involving solely the restaurants or stores of competitors
or of suppliers or distributors (regardless of whether we use or have used those suppliers or distributors), could, by resulting in
negative publicity about us or the foodservice industry in general, adversely affect our sales on a regional or global basis. A
decrease in customer traffic as a result of food-safety concerns or negative publicity, or as a result of a temporary closure of any
of our stores or recalls, as well as adverse results of claims or litigation, could materially harm our business and results of
operations.
Some of our products contain caffeine, dairy products, sugar and other compounds, the health effects of which are the subject
of public scrutiny, including the suggestion that excessive consumption of caffeine, dairy products, sugar and other compounds
can lead to a variety of adverse health effects. Particularly in the US, there is increasing consumer awareness of health risks,
including obesity, due in part to increased publicity and attention from health organizations, as well as increased consumer
litigation based on alleged adverse health impacts of consumption of various food products. While we have a variety of
beverage and food items, including items that are coffee-free and have reduced calories, an unfavorable report on the health
Starbucks Corporation
2014 Form 10-K
11
effects of caffeine or other compounds present in our products, whether accurate or not, or negative publicity or litigation
arising from certain health risks could significantly reduce the demand for our beverages and food products and could
materially harm our business and results of operations.
• We may not be successful in implementing important strategic initiatives or effectively managing growth, which may have
an adverse impact on our business and financial results.
There is no assurance that we will be able to implement important strategic initiatives in accordance with our expectations,
which may result in an adverse impact on our business and financial results. These strategic initiatives are designed to create
growth, improve our results of operations and drive long-term shareholder value, and include:
• successfully leveraging Starbucks brand portfolio outside the company-operated store base, including our increased
focus on international licensed stores;
• focusing on relevant product innovation and profitable new growth platforms, including retail tea, and achieving
customer acceptance of these new products and platforms while maintaining demand for our current offerings;
• continuing the growth of our Channel Development business;
• balancing disciplined global store growth and existing store renovation while meeting target store-level unit
economics in a given market;
• executing a multi-channel advertising and marketing campaign to effectively communicate our message directly to
Starbucks consumers and employees; and
• strategic acquisitions, divestitures or joint ventures.
In addition to other factors listed in this risk factors section, factors that may adversely affect the successful implementation of
these initiatives, which could adversely impact our business and financial results, include construction cost increases associated
with new store openings and remodeling of existing stores; delays in store openings for reasons beyond our control or a lack of
desirable real estate locations available for lease at reasonable rates, either of which could keep us from meeting annual store
opening targets in the US and internationally; lack of customer acceptance of new products due to price increases necessary to
cover the costs of new products or higher input costs; the degree to which we enter into, maintain, develop and are able to
negotiate appropriate terms and conditions of, and enforce, commercial and other agreements; not successfully consummating
favorable strategic transactions or integrating acquired businesses; or the deterioration in our credit ratings, which could limit
the availability of additional financing and increase the cost of obtaining financing to fund our initiatives. If we are not
successful in implementing these strategic initiatives, we may be required to evaluate whether certain assets, including other
intangibles and goodwill, have become impaired. In the event we record an impairment charge, it could have a material impact
on our financial results.
Additionally, effectively managing growth can be challenging, particularly as we continue to expand into new channels outside
the retail store model, increase our focus on our Channel Development business, and expand into new markets internationally
where we must balance the need for flexibility and a degree of autonomy for local management against the need for
consistency with our goals, philosophy and standards. Growth can make it increasingly difficult to ensure a consistent supply of
high-quality raw materials, to locate and hire sufficient numbers of key employees, to maintain an effective system of internal
controls for a globally dispersed enterprise and to train employees worldwide to deliver a consistently high quality product and
customer experience.
• We face intense competition in each of our channels and markets, which could lead to reduced profitability.
The specialty coffee market is intensely competitive, including with respect to product quality, innovation, service,
convenience, and price, and we face significant and increasing competition in all these areas in each of our channels and
markets. Accordingly, we do not have leadership positions in all channels and markets. In the US, the ongoing focus by large
competitors in the quick-service restaurant sector on selling high-quality specialty coffee beverages could lead to decreases in
customer traffic to Starbucks® stores and/or average value per transaction adversely affecting our sales and results of
operations. Similarly, continued competition from well-established competitors in our international markets could hinder
growth and adversely affect our sales and results of operations in those markets. Increased competition in the US packaged
coffee and tea and single-serve and ready-to-drink coffee beverage markets, including from new and large entrants to this
market, could adversely affect the profitability of the Channel Development segment. Additionally, declines in general
consumer demand for specialty coffee products for any reason, including due to consumer preference for other products, could
have a negative effect on our business.
12 Starbucks Corporation
2014 Form 10-K
• We are highly dependent on the financial performance of our Americas operating segment.
Our financial performance is highly dependent on our Americas operating segment, as it comprised approximately 73% of
consolidated total net revenues in fiscal 2014. If the Americas operating segment revenue trends slow or decline our other
segments may be unable to make up any significant shortfall and our business and financial results could be adversely affected.
And because the Americas segment is relatively mature and produces the large majority of our operating cash flows, such a
slowdown or decline could result in reduced cash flows for funding the expansion of our international business and other
initiatives and for returning cash to shareholders.
• We are increasingly dependent on the success of our CAP and EMEA operating segments in order to achieve our growth
targets.
operations.
Our future growth increasingly depends on the growth and sustained profitability of our CAP and EMEA operating segments.
Some or all of our international market business units ("MBUs"), which we generally define by the countries in which they
operate, may not be successful in their operations or in achieving expected growth, which ultimately requires achieving
consistent, stable net revenues and earnings. The performance of these international operations may be adversely affected by
economic downturns in one or more of the countries in which our large MBUs operate. In particular, our China MBU
contributes meaningfully to both net revenues and earnings for our CAP segment and our Japan MBU contributes significantly
to earnings in that segment. In the EMEA segment, our UK MBU accounts for a significant portion of the net revenues. A
decline in performance of any of these MBUs could have a material adverse impact on the results of our international
Additionally, some factors that will be critical to the success of the CAP and EMEA segments are different than those affecting
our US stores and licensees. Tastes naturally vary by region, and consumers in some MBUs may not embrace our products to
the same extent as consumers in the US or other international markets. Occupancy costs and store operating expenses can be
higher internationally than in the US due to higher rents for prime store locations or costs of compliance with country-specific
regulatory requirements. Because many of our international operations are in an early phase of development, operating
expenses as a percentage of related revenues are often higher compared to more developed operations, such as in the US.
Additionally, our international joint venture partners or licensees may face capital constraints or other factors that may limit the
speed at which they are able to expand and develop in a certain market.
Our international operations are also subject to additional inherent risks of conducting business abroad, such as:
• foreign currency exchange rate fluctuations, or requirements to transact in specific currencies;
• changes or uncertainties in economic, legal, regulatory, social and political conditions in our markets;
• interpretation and application of laws and regulations;
• restrictive actions of foreign or US governmental authorities affecting trade and foreign investment, especially during
periods of heightened tension between the US and such foreign governmental authorities, including protective
measures such as export and customs duties and tariffs, government intervention favoring local competitors, and
restrictions on the level of foreign ownership;
• import or other business licensing requirements;
• the enforceability of intellectual property and contract rights;
• limitations on the repatriation of funds and foreign currency exchange restrictions due to current or new US and
international regulations;
income may not be as fast as we forecast;
• in developing economies, the growth rate in the portion of the population achieving sufficient levels of disposable
• difficulty in staffing, developing and managing foreign operations and supply chain logistics, including ensuring the
consistency of product quality and service, due to governmental actions affecting supply chain logistics, distance,
language and cultural differences, as well as challenges in recruiting and retaining high quality employees in local
markets;
• local laws that make it more expensive and complex to negotiate with, retain or terminate employees;
• delays in store openings for reasons beyond our control, competition with locally relevant competitors or a lack of
desirable real estate locations available for lease at reasonable rates, any of which could keep us from meeting annual
store opening targets and, in turn, negatively impact net revenues, operating income and earnings per share; and
• disruption in energy supplies affecting our markets.
Moreover, many of the foregoing risks are particularly acute in developing countries, which are important to our long-term
growth prospects.
effects of caffeine or other compounds present in our products, whether accurate or not, or negative publicity or litigation
arising from certain health risks could significantly reduce the demand for our beverages and food products and could
materially harm our business and results of operations.
• We may not be successful in implementing important strategic initiatives or effectively managing growth, which may have
an adverse impact on our business and financial results.
There is no assurance that we will be able to implement important strategic initiatives in accordance with our expectations,
which may result in an adverse impact on our business and financial results. These strategic initiatives are designed to create
growth, improve our results of operations and drive long-term shareholder value, and include:
• successfully leveraging Starbucks brand portfolio outside the company-operated store base, including our increased
focus on international licensed stores;
• focusing on relevant product innovation and profitable new growth platforms, including retail tea, and achieving
customer acceptance of these new products and platforms while maintaining demand for our current offerings;
• continuing the growth of our Channel Development business;
• balancing disciplined global store growth and existing store renovation while meeting target store-level unit
economics in a given market;
• executing a multi-channel advertising and marketing campaign to effectively communicate our message directly to
Starbucks consumers and employees; and
• strategic acquisitions, divestitures or joint ventures.
In addition to other factors listed in this risk factors section, factors that may adversely affect the successful implementation of
these initiatives, which could adversely impact our business and financial results, include construction cost increases associated
with new store openings and remodeling of existing stores; delays in store openings for reasons beyond our control or a lack of
desirable real estate locations available for lease at reasonable rates, either of which could keep us from meeting annual store
opening targets in the US and internationally; lack of customer acceptance of new products due to price increases necessary to
cover the costs of new products or higher input costs; the degree to which we enter into, maintain, develop and are able to
negotiate appropriate terms and conditions of, and enforce, commercial and other agreements; not successfully consummating
favorable strategic transactions or integrating acquired businesses; or the deterioration in our credit ratings, which could limit
the availability of additional financing and increase the cost of obtaining financing to fund our initiatives. If we are not
successful in implementing these strategic initiatives, we may be required to evaluate whether certain assets, including other
intangibles and goodwill, have become impaired. In the event we record an impairment charge, it could have a material impact
on our financial results.
Additionally, effectively managing growth can be challenging, particularly as we continue to expand into new channels outside
the retail store model, increase our focus on our Channel Development business, and expand into new markets internationally
where we must balance the need for flexibility and a degree of autonomy for local management against the need for
consistency with our goals, philosophy and standards. Growth can make it increasingly difficult to ensure a consistent supply of
high-quality raw materials, to locate and hire sufficient numbers of key employees, to maintain an effective system of internal
controls for a globally dispersed enterprise and to train employees worldwide to deliver a consistently high quality product and
customer experience.
The specialty coffee market is intensely competitive, including with respect to product quality, innovation, service,
convenience, and price, and we face significant and increasing competition in all these areas in each of our channels and
markets. Accordingly, we do not have leadership positions in all channels and markets. In the US, the ongoing focus by large
competitors in the quick-service restaurant sector on selling high-quality specialty coffee beverages could lead to decreases in
customer traffic to Starbucks® stores and/or average value per transaction adversely affecting our sales and results of
operations. Similarly, continued competition from well-established competitors in our international markets could hinder
growth and adversely affect our sales and results of operations in those markets. Increased competition in the US packaged
coffee and tea and single-serve and ready-to-drink coffee beverage markets, including from new and large entrants to this
market, could adversely affect the profitability of the Channel Development segment. Additionally, declines in general
consumer demand for specialty coffee products for any reason, including due to consumer preference for other products, could
have a negative effect on our business.
• We are highly dependent on the financial performance of our Americas operating segment.
Our financial performance is highly dependent on our Americas operating segment, as it comprised approximately 73% of
consolidated total net revenues in fiscal 2014. If the Americas operating segment revenue trends slow or decline our other
segments may be unable to make up any significant shortfall and our business and financial results could be adversely affected.
And because the Americas segment is relatively mature and produces the large majority of our operating cash flows, such a
slowdown or decline could result in reduced cash flows for funding the expansion of our international business and other
initiatives and for returning cash to shareholders.
• We are increasingly dependent on the success of our CAP and EMEA operating segments in order to achieve our growth
targets.
Our future growth increasingly depends on the growth and sustained profitability of our CAP and EMEA operating segments.
Some or all of our international market business units ("MBUs"), which we generally define by the countries in which they
operate, may not be successful in their operations or in achieving expected growth, which ultimately requires achieving
consistent, stable net revenues and earnings. The performance of these international operations may be adversely affected by
economic downturns in one or more of the countries in which our large MBUs operate. In particular, our China MBU
contributes meaningfully to both net revenues and earnings for our CAP segment and our Japan MBU contributes significantly
to earnings in that segment. In the EMEA segment, our UK MBU accounts for a significant portion of the net revenues. A
decline in performance of any of these MBUs could have a material adverse impact on the results of our international
operations.
Additionally, some factors that will be critical to the success of the CAP and EMEA segments are different than those affecting
our US stores and licensees. Tastes naturally vary by region, and consumers in some MBUs may not embrace our products to
the same extent as consumers in the US or other international markets. Occupancy costs and store operating expenses can be
higher internationally than in the US due to higher rents for prime store locations or costs of compliance with country-specific
regulatory requirements. Because many of our international operations are in an early phase of development, operating
expenses as a percentage of related revenues are often higher compared to more developed operations, such as in the US.
Additionally, our international joint venture partners or licensees may face capital constraints or other factors that may limit the
speed at which they are able to expand and develop in a certain market.
Our international operations are also subject to additional inherent risks of conducting business abroad, such as:
• foreign currency exchange rate fluctuations, or requirements to transact in specific currencies;
• changes or uncertainties in economic, legal, regulatory, social and political conditions in our markets;
• interpretation and application of laws and regulations;
• restrictive actions of foreign or US governmental authorities affecting trade and foreign investment, especially during
periods of heightened tension between the US and such foreign governmental authorities, including protective
measures such as export and customs duties and tariffs, government intervention favoring local competitors, and
restrictions on the level of foreign ownership;
• import or other business licensing requirements;
• the enforceability of intellectual property and contract rights;
• limitations on the repatriation of funds and foreign currency exchange restrictions due to current or new US and
• We face intense competition in each of our channels and markets, which could lead to reduced profitability.
international regulations;
• in developing economies, the growth rate in the portion of the population achieving sufficient levels of disposable
income may not be as fast as we forecast;
• difficulty in staffing, developing and managing foreign operations and supply chain logistics, including ensuring the
consistency of product quality and service, due to governmental actions affecting supply chain logistics, distance,
language and cultural differences, as well as challenges in recruiting and retaining high quality employees in local
markets;
• local laws that make it more expensive and complex to negotiate with, retain or terminate employees;
• delays in store openings for reasons beyond our control, competition with locally relevant competitors or a lack of
desirable real estate locations available for lease at reasonable rates, any of which could keep us from meeting annual
store opening targets and, in turn, negatively impact net revenues, operating income and earnings per share; and
• disruption in energy supplies affecting our markets.
Moreover, many of the foregoing risks are particularly acute in developing countries, which are important to our long-term
growth prospects.
Starbucks Corporation
2014 Form 10-K
13
• Increases in the cost of high-quality arabica coffee beans or other commodities or decreases in the availability of high-
quality arabica coffee beans or other commodities could have an adverse impact on our business and financial results.
volatility of our stock.
• Failure to meet market expectations for our financial performance will likely adversely affect the market price and
We purchase, roast, and sell high-quality whole bean arabica coffee beans and related coffee products. The price of coffee is
subject to significant volatility and has and may again increase significantly due to one or more of the factors described below.
The high-quality arabica coffee of the quality we seek tends to trade on a negotiated basis at a premium above the "C" price.
This premium depends upon the supply and demand at the time of purchase and the amount of the premium can vary
significantly. Increases in the "C" coffee commodity price do increase the price of high-quality arabica coffee and also impact
our ability to enter into fixed-price purchase commitments. We frequently enter into supply contracts whereby the quality,
quantity, delivery period, and other negotiated terms are agreed upon, but the date, and therefore price, at which the base "C"
coffee commodity price component will be fixed has not yet been established. These are known as price-to-be-fixed contracts.
The supply and price of coffee we purchase can also be affected by multiple factors in the producing countries, including
weather, natural disasters, crop disease, general increase in farm inputs and costs of production, inventory levels and political
and economic conditions, as well as the actions of certain organizations and associations that have historically attempted to
influence prices of green coffee through agreements establishing export quotas or by restricting coffee supplies. Speculative
trading in coffee commodities can also influence coffee prices. Because of the significance of coffee beans to our operations,
combined with our ability to only partially mitigate future price risk through purchasing practices and hedging activities,
increases in the cost of high-quality arabica coffee beans could have an adverse impact on our profitability. In addition, if we
are not able to purchase sufficient quantities of green coffee due to any of the above factors or to a worldwide or regional
shortage, we may not be able to fulfill the demand for our coffee, which could have an adverse impact on our profitability.
We also purchase significant amounts of dairy products, particularly fluid milk, to support the needs of our company-operated
retail stores. Additionally, and although less significant to our operations than coffee or dairy, other commodities, including but
not limited to tea and those related to food inputs, such as cocoa, produce, baking ingredients, meats and energy, are important
to our operations. Increases in the cost of dairy products and other commodities, or lack of availability, especially in
international markets, could have an adverse impact on our profitability.
• Our financial condition and results of operations are sensitive to, and may be adversely affected by, a number of factors,
many of which are largely outside our control.
Our operating results have been in the past and will continue to be subject to a number of factors, many of which are largely
outside our control. Any one or more of the factors listed below or described elsewhere in this risk factors section could
adversely impact our business, financial condition and/or results of operations:
• increases in labor costs such as increased health care costs, general market and minimum wage levels and workers'
compensation insurance costs;
• adverse outcomes of litigation; and
• especially in our larger or fast growing markets, labor discord, war, terrorism (including incidents targeting us),
political instability, boycotts, social unrest, and natural disasters, including health pandemics that lead to avoidance of
public places or restrictions on public gatherings such as in our stores.
• Interruption of our supply chain could affect our ability to produce or deliver our products and could negatively impact
our business and profitability.
Any material interruption in our supply chain, such as material interruption of roasted coffee supply due to the casualty loss of
any of our roasting plants, interruptions in service by our third party logistic service providers or common carriers that ship
goods within our distribution channels, trade restrictions, such as increased tariffs or quotas, embargoes or customs restrictions,
or natural disasters that cause a material disruption in our supply chain could negatively impact our business and our
profitability.
Additionally, our food, beverage and other products are sourced from a wide variety of domestic and international business
partners in our supply chain operations, and in certain cases are produced or sourced by our licensees directly. We rely on these
suppliers and vendors to provide high quality products and to comply with applicable laws. Our ability to find qualified
suppliers and vendors who meet our standards and supply products in a timely and efficient manner is a significant challenge,
especially with respect to goods sourced from outside the US. A vendor's or supplier's failure to meet our standards, provide
products in a timely and efficient manner, and comply with applicable laws is beyond our control. These issues could
negatively impact our business and profitability.
14 Starbucks Corporation
2014 Form 10-K
Failure to meet market expectations going forward, particularly with respect to operating margins, earnings per share,
comparable store sales, operating cash flows, and net revenues, will likely result in a decline and/or increased volatility in the
market price of our stock. In addition, price and volume fluctuations in the stock market as a whole may affect the market price
of our stock in ways that may be unrelated to our financial performance.
• The loss of key personnel or difficulties recruiting and retaining qualified personnel could adversely impact our business
and financial results.
Much of our future success depends on the continued availability and service of senior management personnel. The loss of any
of our executive officers or other key senior management personnel could harm our business. We must continue to recruit,
retain and motivate management and other employees sufficiently, both to maintain our current business and to execute our
strategic initiatives, some of which involve ongoing expansion in business channels outside of our traditional company-
operated store model. Our success also depends substantially on the contributions and abilities of our retail store employees
whom we rely on to give customers a superior in-store experience. Accordingly, our performance depends on our ability to
recruit and retain high quality employees to work in and manage our stores, both domestically and internationally. If we are
unable to recruit, retain and motivate employees sufficiently to maintain our current business and support our projected growth,
our business and financial performance may be adversely affected.
• We rely heavily on information technology in our operations, and any material failure, inadequacy, interruption or security
failure of that technology could harm our ability to effectively operate our business and could adversely affect our
financial results.
We rely heavily on information technology systems across our operations, including for administrative functions, point-of-sale
processing and payment in our stores and online, management of our supply chain, Starbucks Cards, online business, mobile
payments, reloads and loyalty functionality and various other processes and transactions. Our ability to effectively manage our
business and coordinate the production, distribution and sale of our products depends significantly on the reliability, integrity
and capacity of these systems. We also rely on third party providers and platforms for some of these information technology
systems and support. Although we have security measures in place, they may not be effective in preventing the failure of these
systems or platforms to operate effectively and be available. Such failures may be caused by various factors, including power
outages, catastrophic events, problems with transitioning to upgraded or replacement systems or platforms, flaws in third party
software, or a breach in the security of these systems or platforms, including through cyber-attacks. If our disaster recovery and
business continuity plans do not resolve these issues in an effective manner they could cause material negative impacts to our
product availability and sales, the efficiency of our operations and our financial results.
• Failure to comply with applicable laws and regulations could harm our business and financial results.
Our policies and procedures are designed to comply with all applicable laws, accounting and reporting requirements, tax rules
and other regulations and requirements, including those imposed by the SEC, NASDAQ, and foreign countries, as well as
applicable trade, labor, healthcare, privacy, food, anti-bribery and corruption and merchandise laws. The complexity of the
regulatory environment in which we operate and the related cost of compliance are both increasing due to additional or
changing legal and regulatory requirements, our ongoing expansion into new markets and new channels, and the fact that
foreign laws occasionally conflict with domestic laws. In addition to potential damage to our reputation and brand, failure to
comply with the various laws and regulations, as well as changes in laws and regulations or the manner in which they are
interpreted or applied, may result in litigation, civil and criminal liability, damages, fines and penalties, increased cost of
regulatory compliance and restatements of our financial statements.
Item 1B. Unresolved Staff Comments
None.
our ability to enter into fixed-price purchase commitments. We frequently enter into supply contracts whereby the quality,
• The loss of key personnel or difficulties recruiting and retaining qualified personnel could adversely impact our business
quantity, delivery period, and other negotiated terms are agreed upon, but the date, and therefore price, at which the base "C"
and financial results.
• Failure to meet market expectations for our financial performance will likely adversely affect the market price and
volatility of our stock.
Failure to meet market expectations going forward, particularly with respect to operating margins, earnings per share,
comparable store sales, operating cash flows, and net revenues, will likely result in a decline and/or increased volatility in the
market price of our stock. In addition, price and volume fluctuations in the stock market as a whole may affect the market price
of our stock in ways that may be unrelated to our financial performance.
Much of our future success depends on the continued availability and service of senior management personnel. The loss of any
of our executive officers or other key senior management personnel could harm our business. We must continue to recruit,
retain and motivate management and other employees sufficiently, both to maintain our current business and to execute our
strategic initiatives, some of which involve ongoing expansion in business channels outside of our traditional company-
operated store model. Our success also depends substantially on the contributions and abilities of our retail store employees
whom we rely on to give customers a superior in-store experience. Accordingly, our performance depends on our ability to
recruit and retain high quality employees to work in and manage our stores, both domestically and internationally. If we are
unable to recruit, retain and motivate employees sufficiently to maintain our current business and support our projected growth,
our business and financial performance may be adversely affected.
We also purchase significant amounts of dairy products, particularly fluid milk, to support the needs of our company-operated
• We rely heavily on information technology in our operations, and any material failure, inadequacy, interruption or security
failure of that technology could harm our ability to effectively operate our business and could adversely affect our
financial results.
We rely heavily on information technology systems across our operations, including for administrative functions, point-of-sale
processing and payment in our stores and online, management of our supply chain, Starbucks Cards, online business, mobile
payments, reloads and loyalty functionality and various other processes and transactions. Our ability to effectively manage our
business and coordinate the production, distribution and sale of our products depends significantly on the reliability, integrity
and capacity of these systems. We also rely on third party providers and platforms for some of these information technology
systems and support. Although we have security measures in place, they may not be effective in preventing the failure of these
systems or platforms to operate effectively and be available. Such failures may be caused by various factors, including power
outages, catastrophic events, problems with transitioning to upgraded or replacement systems or platforms, flaws in third party
software, or a breach in the security of these systems or platforms, including through cyber-attacks. If our disaster recovery and
business continuity plans do not resolve these issues in an effective manner they could cause material negative impacts to our
product availability and sales, the efficiency of our operations and our financial results.
• Failure to comply with applicable laws and regulations could harm our business and financial results.
Our policies and procedures are designed to comply with all applicable laws, accounting and reporting requirements, tax rules
and other regulations and requirements, including those imposed by the SEC, NASDAQ, and foreign countries, as well as
applicable trade, labor, healthcare, privacy, food, anti-bribery and corruption and merchandise laws. The complexity of the
regulatory environment in which we operate and the related cost of compliance are both increasing due to additional or
changing legal and regulatory requirements, our ongoing expansion into new markets and new channels, and the fact that
foreign laws occasionally conflict with domestic laws. In addition to potential damage to our reputation and brand, failure to
comply with the various laws and regulations, as well as changes in laws and regulations or the manner in which they are
interpreted or applied, may result in litigation, civil and criminal liability, damages, fines and penalties, increased cost of
regulatory compliance and restatements of our financial statements.
• Increases in the cost of high-quality arabica coffee beans or other commodities or decreases in the availability of high-
quality arabica coffee beans or other commodities could have an adverse impact on our business and financial results.
We purchase, roast, and sell high-quality whole bean arabica coffee beans and related coffee products. The price of coffee is
subject to significant volatility and has and may again increase significantly due to one or more of the factors described below.
The high-quality arabica coffee of the quality we seek tends to trade on a negotiated basis at a premium above the "C" price.
This premium depends upon the supply and demand at the time of purchase and the amount of the premium can vary
significantly. Increases in the "C" coffee commodity price do increase the price of high-quality arabica coffee and also impact
coffee commodity price component will be fixed has not yet been established. These are known as price-to-be-fixed contracts.
The supply and price of coffee we purchase can also be affected by multiple factors in the producing countries, including
weather, natural disasters, crop disease, general increase in farm inputs and costs of production, inventory levels and political
and economic conditions, as well as the actions of certain organizations and associations that have historically attempted to
influence prices of green coffee through agreements establishing export quotas or by restricting coffee supplies. Speculative
trading in coffee commodities can also influence coffee prices. Because of the significance of coffee beans to our operations,
combined with our ability to only partially mitigate future price risk through purchasing practices and hedging activities,
increases in the cost of high-quality arabica coffee beans could have an adverse impact on our profitability. In addition, if we
are not able to purchase sufficient quantities of green coffee due to any of the above factors or to a worldwide or regional
shortage, we may not be able to fulfill the demand for our coffee, which could have an adverse impact on our profitability.
retail stores. Additionally, and although less significant to our operations than coffee or dairy, other commodities, including but
not limited to tea and those related to food inputs, such as cocoa, produce, baking ingredients, meats and energy, are important
to our operations. Increases in the cost of dairy products and other commodities, or lack of availability, especially in
international markets, could have an adverse impact on our profitability.
• Our financial condition and results of operations are sensitive to, and may be adversely affected by, a number of factors,
many of which are largely outside our control.
Our operating results have been in the past and will continue to be subject to a number of factors, many of which are largely
outside our control. Any one or more of the factors listed below or described elsewhere in this risk factors section could
adversely impact our business, financial condition and/or results of operations:
• increases in labor costs such as increased health care costs, general market and minimum wage levels and workers'
compensation insurance costs;
• adverse outcomes of litigation; and
• especially in our larger or fast growing markets, labor discord, war, terrorism (including incidents targeting us),
political instability, boycotts, social unrest, and natural disasters, including health pandemics that lead to avoidance of
public places or restrictions on public gatherings such as in our stores.
• Interruption of our supply chain could affect our ability to produce or deliver our products and could negatively impact
our business and profitability.
Any material interruption in our supply chain, such as material interruption of roasted coffee supply due to the casualty loss of
any of our roasting plants, interruptions in service by our third party logistic service providers or common carriers that ship
goods within our distribution channels, trade restrictions, such as increased tariffs or quotas, embargoes or customs restrictions,
or natural disasters that cause a material disruption in our supply chain could negatively impact our business and our
profitability.
Additionally, our food, beverage and other products are sourced from a wide variety of domestic and international business
partners in our supply chain operations, and in certain cases are produced or sourced by our licensees directly. We rely on these
Item 1B. Unresolved Staff Comments
suppliers and vendors to provide high quality products and to comply with applicable laws. Our ability to find qualified
None.
suppliers and vendors who meet our standards and supply products in a timely and efficient manner is a significant challenge,
especially with respect to goods sourced from outside the US. A vendor's or supplier's failure to meet our standards, provide
products in a timely and efficient manner, and comply with applicable laws is beyond our control. These issues could
negatively impact our business and profitability.
Starbucks Corporation
2014 Form 10-K
15
Item 2. Properties
PART II
The significant properties used by Starbucks in connection with its roasting, manufacturing, warehousing, distribution and
corporate administrative operations, serving all segments, are as follows:
Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity
Location
Rancho Cucamonga, CA
San Francisco, CA
Augusta, GA
Minden, NV (Carson Valley)
York, PA
Gaston, SC (Sandy Run)
Lebanon, TN
Auburn, WA
Kent, WA
Seattle, WA
Amsterdam, Netherlands
Samutprakarn, Thailand
Approximate Size
in Square Feet
Purpose
265,000 Manufacturing
79,000 Warehouse and distribution
131,000 Manufacturing
360,000 Roasting and distribution
1,035,000 Roasting, distribution and warehouse
117,000 Roasting and distribution
680,000 Distribution center
491,000 Warehouse and distribution
510,000 Roasting and distribution
1,001,000 Corporate administrative
97,000 Roasting and distribution
80,000 Warehouse and distribution
We own our roasting facilities and lease the majority of our warehousing and distribution locations. As of September 28, 2014,
Starbucks had 10,713 company-operated stores, almost all of which are leased. We also lease space in various locations
worldwide for regional, district and other administrative offices, training facilities and storage. In addition to the locations listed
above, we hold inventory at various locations managed by third-party warehouses.
Item 3. Legal Proceedings
See Note 15, Commitments and Contingencies, to the consolidated financial statements included in Item 8 of Part II of this 10-
K for information regarding certain legal proceedings in which we are involved.
Item 4. Mine Safety Disclosures
Not applicable.
16 Starbucks Corporation
2014 Form 10-K
Fiscal 2014:
Fiscal 2013:
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
considers relevant.
2014:
Securities
SHAREHOLDER INFORMATION
MARKET INFORMATION AND DIVIDEND POLICY
Starbucks common stock is traded on NASDAQ, under the symbol "SBUX."
The following table shows the quarterly high and low sale prices per share of Starbucks common stock as reported by
NASDAQ for each quarter during the last two fiscal years and the quarterly cash dividend declared per share of our common
stock during the periods indicated:
High
Low
Cash Dividends
Declared
$
$
$
$
80.64
78.35
78.83
82.50
77.84
67.48
58.97
54.90
$
$
73.78
67.93
68.67
74.45
65.82
56.65
52.39
44.27
0.32
0.26
0.26
0.26
0.26
0.21
0.21
0.21
As of November 7, 2014, we had approximately 17,800 shareholders of record. This does not include persons whose stock is in
nominee or "street name" accounts through brokers.
Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our
operating performance, financial condition, capital expenditure requirements, and other factors that the Board of Directors
ISSUER PURCHASES OF EQUITY SECURITIES
The following table provides information regarding repurchases of our common stock during the quarter ended September 28,
Period(1)
Total
June 30, 2014 — July 27, 2014
July 28, 2014 — August 24, 2014
August 25, 2014 — September 28, 2014
Total
Number of
Shares
Purchased
Average
Price
Paid per
Share
Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs
Maximum
Number of
Shares that May
Yet Be
Purchased
Under the Plans
or Programs (2)
— $
789,975
1,484,884
2,274,859
$
—
77.27
76.52
76.78
—
789,975
1,484,884
2,274,859
18,132,067
17,342,092
15,857,208
(1) Monthly information is presented by reference to our fiscal months during the fourth quarter of fiscal 2014.
(2) The share repurchase program is conducted under authorizations made from time to time by our Board of Directors. On
November 15, 2012, we publicly announced the authorization of up to 25 million shares. This authorization has no
expiration date.
The significant properties used by Starbucks in connection with its roasting, manufacturing, warehousing, distribution and
corporate administrative operations, serving all segments, are as follows:
Approximate Size
in Square Feet
Purpose
265,000 Manufacturing
79,000 Warehouse and distribution
131,000 Manufacturing
360,000 Roasting and distribution
1,035,000 Roasting, distribution and warehouse
117,000 Roasting and distribution
680,000 Distribution center
491,000 Warehouse and distribution
510,000 Roasting and distribution
1,001,000 Corporate administrative
97,000 Roasting and distribution
80,000 Warehouse and distribution
We own our roasting facilities and lease the majority of our warehousing and distribution locations. As of September 28, 2014,
Starbucks had 10,713 company-operated stores, almost all of which are leased. We also lease space in various locations
worldwide for regional, district and other administrative offices, training facilities and storage. In addition to the locations listed
above, we hold inventory at various locations managed by third-party warehouses.
See Note 15, Commitments and Contingencies, to the consolidated financial statements included in Item 8 of Part II of this 10-
K for information regarding certain legal proceedings in which we are involved.
Item 2. Properties
Location
Rancho Cucamonga, CA
San Francisco, CA
Augusta, GA
Minden, NV (Carson Valley)
York, PA
Gaston, SC (Sandy Run)
Lebanon, TN
Auburn, WA
Kent, WA
Seattle, WA
Amsterdam, Netherlands
Samutprakarn, Thailand
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures
Not applicable.
Item 5. Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases of Equity
PART II
Securities
SHAREHOLDER INFORMATION
MARKET INFORMATION AND DIVIDEND POLICY
Starbucks common stock is traded on NASDAQ, under the symbol "SBUX."
The following table shows the quarterly high and low sale prices per share of Starbucks common stock as reported by
NASDAQ for each quarter during the last two fiscal years and the quarterly cash dividend declared per share of our common
stock during the periods indicated:
Fiscal 2014:
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
Fiscal 2013:
Fourth Quarter
Third Quarter
Second Quarter
First Quarter
High
Low
Cash Dividends
Declared
$
$
$
$
80.64
78.35
78.83
82.50
77.84
67.48
58.97
54.90
$
$
73.78
67.93
68.67
74.45
65.82
56.65
52.39
44.27
0.32
0.26
0.26
0.26
0.26
0.21
0.21
0.21
As of November 7, 2014, we had approximately 17,800 shareholders of record. This does not include persons whose stock is in
nominee or "street name" accounts through brokers.
Future decisions to pay cash dividends continue to be at the discretion of the Board of Directors and will be dependent on our
operating performance, financial condition, capital expenditure requirements, and other factors that the Board of Directors
considers relevant.
ISSUER PURCHASES OF EQUITY SECURITIES
The following table provides information regarding repurchases of our common stock during the quarter ended September 28,
2014:
Period(1)
June 30, 2014 — July 27, 2014
July 28, 2014 — August 24, 2014
August 25, 2014 — September 28, 2014
Total
Total
Number of
Shares
Purchased
Average
Price
Paid per
Share
Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs
Maximum
Number of
Shares that May
Yet Be
Purchased
Under the Plans
or Programs (2)
— $
789,975
1,484,884
2,274,859
$
—
77.27
76.52
76.78
—
789,975
1,484,884
2,274,859
18,132,067
17,342,092
15,857,208
(1) Monthly information is presented by reference to our fiscal months during the fourth quarter of fiscal 2014.
(2) The share repurchase program is conducted under authorizations made from time to time by our Board of Directors. On
November 15, 2012, we publicly announced the authorization of up to 25 million shares. This authorization has no
expiration date.
Starbucks Corporation
2014 Form 10-K
17
Performance Comparison Graph
Item 6. Selected Financial Data
The following graph depicts the total return to shareholders from September 27, 2009 through September 28, 2014, relative to
the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index, and the Standard & Poor’s 500
Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base
of 100 as of September 27, 2009, and assume an investment of $100 on that date and the reinvestment of dividends paid since
that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.
The following selected financial data is derived from the consolidated financial statements. The data below should be read in
conjunction with "Management’s Discussion and Analysis of Financial Condition and Results of Operations," "Risk Factors,"
and the consolidated financial statements and notes.
Financial Information (in millions, except per share data):
$500
$400
$300
$200
$100
$0
9/27/2009
10/3/2010
10/2/2011
9/30/2012
9/29/2013
9/28/2014
Starbucks Corporation
S&P 500
NASDAQ Composite
S&P Consumer Discretionary
equipment)
Balance Sheet
Total assets
Sep 27, 2009
Oct 3, 2010
Oct 2, 2011
Sep 30, 2012
Sep 29, 2013
Sep 28, 2014
Starbucks Corporation
S&P 500
NASDAQ Composite
S&P Consumer Discretionary
$
$
100.00
100.00
100.00
100.00
$
132.04
110.16
112.55
123.63
$
192.82
111.42
116.28
131.26
$
266.00
145.07
153.12
179.35
$
411.41
173.13
189.49
236.45
405.56
207.30
227.09
264.29
875.2
868.7
948.3
2.7
945.6
1.24
0.36
As of and for the Fiscal Year Ended (1)
Results of Operations
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other(2)
Total net revenues(2)
Operating income/(loss)(3,4)
Sep 28,
2014
(52 Wks)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
$ 12,977.9
$ 11,793.2
$ 10,534.5
$
9,632.4
$
8,963.5
1,588.6
1,881.3
1,360.5
1,713.1
1,210.3
1,532.0
1,007.5
1,060.5
$ 16,447.8
$ 14,866.8
$ 13,276.8
$ 11,700.4
$ 10,707.4
$
3,081.1
$
(325.4) $
1,997.4
$
1,728.5
$
1,419.4
Net earnings including noncontrolling interests(3,4)
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks(3,4)
EPS — diluted(3,4)
Cash dividends declared per share
Net cash provided by operating activities
Capital expenditures (additions to property, plant and
2,067.7
(0.4)
2,068.1
2.71
1.10
607.8
8.8
0.5
8.3
0.01
0.89
1,384.7
1,248.0
1,383.8
1,245.7
0.9
1.79
0.72
2.3
1.62
0.56
2,908.3
1,750.3
1,612.4
1,704.9
1,160.9
1,151.2
856.2
531.9
440.7
Long-term debt (including current portion)
Shareholders’ equity
2,048.3
5,272.0
1,299.4
4,480.2
549.6
5,109.0
549.5
4,384.9
549.4
3,674.7
$ 10,752.9
$ 11,516.7
$
8,219.2
$
7,360.4
$
6,385.9
(1) Our fiscal year ends on the Sunday closest to September 30. The fiscal year ended on October 3, 2010 included 53 weeks
with the 53rd week falling in our fourth fiscal quarter.
(2) For fiscal 2013 and 2012, we reclassified certain fees related to our US and Seattle's Best Coffee foodservice operations,
totaling $25.4 million and $22.7 million, respectively, from other operating expenses to foodservice revenues included in
CPG, foodservice and other net revenues. This correction of an immaterial error is discussed further in Note 1, Summary
of Significant Accounting Policies, to the consolidated financial statements included in Item 8 of Part II of this 10-K.
(3) Fiscal 2010 results include pretax restructuring charges of $53.0 million.
(4) Fiscal 2013 results include a pretax charge of $2,784.1 million resulting from the conclusion of our arbitration with Kraft
Foods Global, Inc. The impact of this charge to net earnings attributable to Starbucks and diluted EPS, net of the related
tax benefit, was $1,713.1 million and $2.25 per share, respectively.
18 Starbucks Corporation
2014 Form 10-K
Performance Comparison Graph
Item 6. Selected Financial Data
The following graph depicts the total return to shareholders from September 27, 2009 through September 28, 2014, relative to
the performance of the Standard & Poor’s 500 Index, the NASDAQ Composite Index, and the Standard & Poor’s 500
Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base
of 100 as of September 27, 2009, and assume an investment of $100 on that date and the reinvestment of dividends paid since
The following selected financial data is derived from the consolidated financial statements. The data below should be read in
conjunction with "Management’s Discussion and Analysis of Financial Condition and Results of Operations," "Risk Factors,"
and the consolidated financial statements and notes.
that date. The stock price performance shown in the graph is not necessarily indicative of future price performance.
Financial Information (in millions, except per share data):
$500
$400
$300
$200
$100
$0
9/27/2009
10/3/2010
10/2/2011
9/30/2012
9/29/2013
9/28/2014
Starbucks Corporation
S&P 500
NASDAQ Composite
S&P Consumer Discretionary
Sep 27, 2009
Oct 3, 2010
Oct 2, 2011
Sep 30, 2012
Sep 29, 2013
Sep 28, 2014
Starbucks Corporation
$
$
$
$
$
$
100.00
100.00
100.00
100.00
132.04
110.16
112.55
123.63
192.82
111.42
116.28
131.26
266.00
145.07
153.12
179.35
411.41
173.13
189.49
236.45
405.56
207.30
227.09
264.29
S&P 500
NASDAQ Composite
S&P Consumer Discretionary
As of and for the Fiscal Year Ended (1)
Results of Operations
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other(2)
Total net revenues(2)
Operating income/(loss)(3,4)
Net earnings including noncontrolling interests(3,4)
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks(3,4)
EPS — diluted(3,4)
Cash dividends declared per share
Net cash provided by operating activities
Capital expenditures (additions to property, plant and
equipment)
Balance Sheet
Sep 28,
2014
(52 Wks)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
$ 12,977.9
$ 11,793.2
$ 10,534.5
$
9,632.4
$
8,963.5
1,588.6
1,881.3
1,360.5
1,713.1
1,210.3
1,532.0
1,007.5
1,060.5
875.2
868.7
$ 16,447.8
$ 14,866.8
$ 13,276.8
$ 11,700.4
$ 10,707.4
$
3,081.1
$
2,067.7
(0.4)
2,068.1
2.71
1.10
607.8
(325.4) $
8.8
0.5
8.3
0.01
0.89
1,997.4
$
1,728.5
$
1,419.4
1,384.7
1,248.0
0.9
2.3
1,383.8
1,245.7
1.79
0.72
1.62
0.56
948.3
2.7
945.6
1.24
0.36
2,908.3
1,750.3
1,612.4
1,704.9
1,160.9
1,151.2
856.2
531.9
440.7
Total assets
$ 10,752.9
$ 11,516.7
$
8,219.2
$
7,360.4
$
6,385.9
Long-term debt (including current portion)
Shareholders’ equity
2,048.3
5,272.0
1,299.4
4,480.2
549.6
5,109.0
549.5
4,384.9
549.4
3,674.7
(1) Our fiscal year ends on the Sunday closest to September 30. The fiscal year ended on October 3, 2010 included 53 weeks
with the 53rd week falling in our fourth fiscal quarter.
(2) For fiscal 2013 and 2012, we reclassified certain fees related to our US and Seattle's Best Coffee foodservice operations,
totaling $25.4 million and $22.7 million, respectively, from other operating expenses to foodservice revenues included in
CPG, foodservice and other net revenues. This correction of an immaterial error is discussed further in Note 1, Summary
of Significant Accounting Policies, to the consolidated financial statements included in Item 8 of Part II of this 10-K.
(3) Fiscal 2010 results include pretax restructuring charges of $53.0 million.
(4) Fiscal 2013 results include a pretax charge of $2,784.1 million resulting from the conclusion of our arbitration with Kraft
Foods Global, Inc. The impact of this charge to net earnings attributable to Starbucks and diluted EPS, net of the related
tax benefit, was $1,713.1 million and $2.25 per share, respectively.
Starbucks Corporation
2014 Form 10-K
19
Comparable Store Sales:
Store Count Data:
Fiscal Year Ended
Percentage change in comparable store sales(5)
Americas
Sep 28,
2014
(52 Wks)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
Sep 28,
2014
(52 Wks)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
As of and for the Fiscal Year Ended
Net stores opened/(closed) during the year:
Sales growth
Change in transactions
Change in ticket
EMEA
Sales growth
Change in transactions
Change in ticket
China/Asia Pacific
Sales growth
Change in transactions
Change in ticket
Consolidated
Sales growth
Change in transactions
Change in ticket
6%
2%
3%
5%
3%
2%
7%
6%
—%
6%
3%
3%
7 %
5 %
2 %
— %
2 %
(2)%
9 %
7 %
2 %
7 %
5 %
2 %
8%
6%
2%
—%
—%
—%
15%
11%
3%
7%
6%
1%
8%
5%
2%
3%
3%
—%
22%
20%
2%
8%
6%
2%
7 %
3 %
3 %
5 %
6 %
(1)%
11 %
9 %
2 %
7 %
4 %
3 %
(5)
Includes only Starbucks® company-operated stores open 13 months or longer. For fiscal 2010, comparable store sales
percentages were calculated excluding the 53rd week. Comparable store sales exclude the effect of fluctuations in foreign
currency exchange rates.
Americas(6)
Company-operated stores
Licensed stores
EMEA(7)
Company-operated stores
Licensed stores
China/Asia Pacific (8)
Company-operated stores
Licensed stores
All Other Segments (9)
Company-operated stores
Licensed stores(10)
Total
Stores open at year end:
Americas (6)
Company-operated stores
Licensed stores
EMEA(7)
Company-operated stores
Licensed stores
China/Asia Pacific(8)
Company-operated stores
Licensed stores
All Other Segments (9)
Company-operated stores
Licensed stores (10)
Total
12
(24)
1,599
343
(10)
1,701
—
(4)
1,063
317
381
(9)
180
250
492
8,395
5,796
817
1,323
1,132
3,492
369
42
276
404
(29)
129
239
349
8,078
5,415
826
1,143
882
3,000
357
66
228
280
10
101
152
296
7,802
5,011
855
1,014
643
2,651
14
76
32
215
25
79
74
192
6
(478)
145
7,574
4,731
845
913
491
2,355
14
80
(32)
101
(64)
100
31
78
(1)
10
223
7,542
4,516
820
834
417
2,163
8
558
21,366
19,767
18,066
17,003
16,858
(6) Americas store data has been adjusted for the sale of store locations in Chile to a joint venture partner in the fourth
quarter of fiscal 2013 by reclassifying historical information from company-operated stores to licensed stores, and to
exclude Seattle's Best Coffee and Evolution Fresh, which are reported within All Other Segments.
(7) EMEA store data has been adjusted for the acquisition of store locations in Austria and Switzerland in the fourth quarter
of fiscal 2011 by reclassifying historical information from licensed stores to company-operated stores, and the transfer of
certain company-operated stores to licensed stores in the fourth quarter of fiscal 2012 and in the second and fourth
quarters of fiscal 2014.
quarter of fiscal 2014.
(8) CAP store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the fourth
(9)
Includes 337 Teavana® stores acquired in the second quarter of fiscal 2013.
(10) Includes the closure of 475 licensed Seattle’s Best Coffee® locations in Borders Bookstores during fiscal 2011.
20 Starbucks Corporation
2014 Form 10-K
Comparable Store Sales:
Fiscal Year Ended
Americas
Sales growth
Change in transactions
Change in ticket
EMEA
Sales growth
Change in transactions
Change in ticket
China/Asia Pacific
Sales growth
Change in transactions
Change in ticket
Consolidated
Sales growth
Change in transactions
Change in ticket
Percentage change in comparable store sales(5)
Sep 28,
2014
(52 Wks)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
6%
2%
3%
5%
3%
2%
7%
6%
—%
6%
3%
3%
7 %
5 %
2 %
— %
2 %
(2)%
9 %
7 %
2 %
7 %
5 %
2 %
8%
6%
2%
—%
—%
—%
15%
11%
3%
7%
6%
1%
8%
5%
2%
3%
3%
—%
22%
20%
2%
8%
6%
2%
7 %
3 %
3 %
5 %
6 %
(1)%
11 %
9 %
2 %
7 %
4 %
3 %
(5)
Includes only Starbucks® company-operated stores open 13 months or longer. For fiscal 2010, comparable store sales
percentages were calculated excluding the 53rd week. Comparable store sales exclude the effect of fluctuations in foreign
currency exchange rates.
Store Count Data:
As of and for the Fiscal Year Ended
Net stores opened/(closed) during the year:
Americas(6)
Company-operated stores
Licensed stores
EMEA(7)
Company-operated stores
Licensed stores
China/Asia Pacific (8)
Company-operated stores
Licensed stores
All Other Segments (9)
Company-operated stores
Licensed stores(10)
Total
Stores open at year end:
Americas (6)
Company-operated stores
Licensed stores
EMEA(7)
Company-operated stores
Licensed stores
China/Asia Pacific(8)
Company-operated stores
Licensed stores
All Other Segments (9)
Company-operated stores
Licensed stores (10)
Total
Sep 28,
2014
(52 Wks)
Sep 29,
2013
(52 Wks)
Sep 30,
2012
(52 Wks)
Oct 2,
2011
(52 Wks)
Oct 3,
2010
(53 Wks)
317
381
(9)
180
250
492
276
404
(29)
129
239
349
228
280
10
101
152
296
12
(24)
1,599
343
(10)
1,701
—
(4)
1,063
8,395
5,796
817
1,323
1,132
3,492
369
42
8,078
5,415
826
1,143
882
3,000
357
66
7,802
5,011
855
1,014
643
2,651
14
76
32
215
25
79
74
192
6
(478)
145
7,574
4,731
845
913
491
2,355
14
80
(32)
101
(64)
100
31
78
(1)
10
223
7,542
4,516
820
834
417
2,163
8
558
21,366
19,767
18,066
17,003
16,858
(6) Americas store data has been adjusted for the sale of store locations in Chile to a joint venture partner in the fourth
quarter of fiscal 2013 by reclassifying historical information from company-operated stores to licensed stores, and to
exclude Seattle's Best Coffee and Evolution Fresh, which are reported within All Other Segments.
(7) EMEA store data has been adjusted for the acquisition of store locations in Austria and Switzerland in the fourth quarter
of fiscal 2011 by reclassifying historical information from licensed stores to company-operated stores, and the transfer of
certain company-operated stores to licensed stores in the fourth quarter of fiscal 2012 and in the second and fourth
quarters of fiscal 2014.
(8) CAP store data has been adjusted for the transfer of certain company-operated stores to licensed stores in the fourth
quarter of fiscal 2014.
Includes 337 Teavana® stores acquired in the second quarter of fiscal 2013.
(9)
(10) Includes the closure of 475 licensed Seattle’s Best Coffee® locations in Borders Bookstores during fiscal 2011.
Starbucks Corporation
2014 Form 10-K
21
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
other channels in the Japan market, such as CPG, licensing and foodservice. We also expect that China will continue to grow
General
Our fiscal year ends on the Sunday closest to September 30. The fiscal years ended on September 28, 2014, September 29,
2013 and September 30, 2012 all included 52 weeks. All references to store counts, including data for new store openings, are
reported net of related store closures, unless otherwise noted.
Financial Highlights
• Total net revenues increased 11% to $16.4 billion in fiscal 2014 compared to $14.9 billion in fiscal 2013.
• Global comparable store sales grew 6% driven by a 3% increase in the number of transactions and a 3% increase in
average ticket.
• Consolidated operating income increased to $3.1 billion in fiscal 2014 compared to an operating loss of $325.4 million
in fiscal 2013. Fiscal 2014 operating margin was 18.7% compared to (2.2)% in fiscal 2013. The operating margin
expansion was primarily due to lapping the $2.8 billion Kraft litigation charge in the prior year. The remaining change
in operating margin was primarily driven by sales leverage and lower commodity costs, mainly coffee.
• Earnings per share for fiscal 2014 increased to $2.71, compared to EPS of $0.01 in fiscal 2013, primarily due to lapping
the Kraft litigation charge, which reduced EPS by $2.25 per share in fiscal 2013. The remaining increase was primarily
due to the improved sales leverage and lower commodity costs, as well as a gain on the sale of our equity interest in our
Malaysia joint venture.
• Cash flows from operations were $607.8 million in fiscal 2014 compared to $2.9 billion in fiscal 2013. The decline in
fiscal 2014 was driven by the payment of $2.8 billion during the year for the Kraft arbitration matter. This was partially
offset by cash provided by operating activities of $3.4 billion resulting from strong earnings and favorable changes in
working capital accounts in the current year.
• Capital expenditures were $1.2 billion in fiscal 2014 and fiscal 2013.
• We returned $1.6 billion to our shareholders in fiscal 2014 through dividends and share repurchases.
Overview
Starbucks results for fiscal 2014 demonstrate the continued strength of our global business model and our ability to
successfully execute new growth initiatives in a disciplined manner. All reportable segments contributed to strong revenue
growth and collectively drove an increase in consolidated operating income and operating margin expansion.
The Americas segment continued its strong performance in fiscal 2014, with revenues growing 9% to $12.0 billion, primarily
driven by comparable store sales growth of 6%, comprised of a 3% increase in average ticket and a 2% increase in number of
transactions. Enhanced food offerings, including the full rollout of our La Boulange™ food platform in the US, the impact of
price increases in our retail stores and successful promotional beverages contributed to the growth in comparable store sales.
Americas operating margin grew 190 basis points to 23.4% in fiscal 2014, primarily driven by sales leverage and lower
commodity costs. Looking forward, we expect to continue to drive revenue growth and margin expansion through new stores
and continued product innovation, targeted at driving growth across all geographies and all dayparts. We plan to continue to
expand our beverage platforms and elevate our food program, in part with continued enhancements to our lunch options.
In the EMEA segment, fiscal 2014 benefited from the significant performance improvement of this segment, reaching double-
digit revenue growth and increased profitability compared to the prior year. Revenues grew 12% to $1.3 billion, primarily
driven by favorable foreign currency exchange and comparable store sales growth of 5%. Incremental revenues from 180 net
new licensed store openings over the past year also contributed. EMEA operating margin expanded 370 basis points to 9.2% in
fiscal 2014, primarily due to sales leverage and continued cost management, largely driven by the shift in our store portfolio to
more licensed stores in this segment. We expect our continued disciplined licensed store expansion and focus on the customer
experience in this region will result in improved operating performance as we progress on our plan towards mid-teens operating
margin over time.
Our China/Asia Pacific segment results reflect the growth and strong performance of new stores in the region, including 250
company-operated and 492 licensed net new store openings over the past year. This new store growth, along with a 7% increase
in comparable store sales, drove a 23% increase in total net revenues to $1.1 billion for fiscal 2014. Operating income grew
$51.3 million, or 16%, to $373 million compared to the prior year. Operating margin declined 200 basis points primarily
resulting from the shift in the composition of our store portfolio in this segment to more company-operated stores. We expect
this segment will become a more significant contributor to overall company profitability in the future. We look forward to
continued new store openings and the acquisition and integration of Starbucks Japan, including expanding our presence into
22 Starbucks Corporation
2014 Form 10-K
toward being one of our largest markets outside of the US.
Channel Development segment revenues grew 11% to $1.5 billion, in fiscal 2014, primarily due to increased sales of premium
single-serve products. Lower coffee costs was the primary contributor to the 630 basis point increase in operating margin for
fiscal 2014. As we continue to expand customer occasions outside of our retail stores, including growing our presence in the
premium single-serve category, we expect this segment to become a more significant contributor to future growth.
Fiscal 2015 — The View Ahead
For fiscal 2015, we expect revenue growth of 16% to 18%, including 6% to 7% of incremental growth from the acquisition of
Starbucks Japan. The remaining growth will primarily come from mid-single-digit global comparable store sales growth and
the addition of approximately 1,650 net new stores. Approximately one-half of net new store openings will be in our China/
Asia Pacific segment, with the remaining half coming primarily from the Americas.
We expect consolidated operating margin to decline slightly in fiscal 2015 when compared to our fiscal 2014 results, primarily
due to the mildly dilutive margin impact of the acquisition of Starbucks Japan, largely driven by the change in business model
from a joint venture to a company-operated market. We expect strong EPS growth in fiscal 2015, due in part to an anticipated
acquisition-related gain of approximately $325 million to $375 million after-tax, or $0.43 to $0.49 per share, resulting from a
fair value adjustment of our current 39.5% ownership interest in Starbucks Japan. We expect sales leverage to also contribute to
The effective tax rate for fiscal 2015 is expected to be approximately 31%, including a net tax benefit of approximately 4%
Capital expenditures in fiscal 2015 are expected to be approximately $1.4 billion, primarily for new stores and store
renovations, as well as for other investments to support our ongoing growth initiatives.
the EPS growth.
from the acquisition of Starbucks Japan.
Acquisitions and Divestitures
See Note 2, Acquisitions and Divestitures, to the consolidated financial statements included in Item 8 of Part II of this 10-K for
information regarding acquisitions and divestitures.
RESULTS OF OPERATIONS — FISCAL 2014 COMPARED TO FISCAL 2013
Consolidated results of operations (in millions):
Revenues
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Sep 28,
2014
Sep 29,
2013
%
Change
$
$
12,977.9
$
11,793.2
1,588.6
1,881.3
1,360.5
1,713.1
16,447.8
$
14,866.8
10.0 %
16.8
9.8
10.6%
Total net revenues were $16.4 billion for fiscal 2014, an increase of $1.6 billion, or 11%, over fiscal 2013, primarily due to
increased revenues from company-operated stores (contributing $1.2 billion). The growth in company-operated store revenues
was driven by a 6% increase in comparable store sales (approximately $641 million) and incremental revenues from 555 net
new Starbucks® company-operated store openings over the past 12 months (approximately $529 million).
Licensed store revenue growth contributed $228 million to the increase in total net revenues, primarily due to increased product
sales to and royalty revenues from our licensees, as a result of improved comparable store sales and the opening of 1,029 net
new licensed stores over the past 12 months.
CPG, foodservice and other revenues increased $168 million, primarily due to increased sales of premium single-serve
products (approximately $111 million) and increased foodservice sales (approximately $17 million).
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
General
Financial Highlights
average ticket.
Our fiscal year ends on the Sunday closest to September 30. The fiscal years ended on September 28, 2014, September 29,
2013 and September 30, 2012 all included 52 weeks. All references to store counts, including data for new store openings, are
reported net of related store closures, unless otherwise noted.
• Total net revenues increased 11% to $16.4 billion in fiscal 2014 compared to $14.9 billion in fiscal 2013.
• Global comparable store sales grew 6% driven by a 3% increase in the number of transactions and a 3% increase in
• Consolidated operating income increased to $3.1 billion in fiscal 2014 compared to an operating loss of $325.4 million
in fiscal 2013. Fiscal 2014 operating margin was 18.7% compared to (2.2)% in fiscal 2013. The operating margin
expansion was primarily due to lapping the $2.8 billion Kraft litigation charge in the prior year. The remaining change
in operating margin was primarily driven by sales leverage and lower commodity costs, mainly coffee.
• Earnings per share for fiscal 2014 increased to $2.71, compared to EPS of $0.01 in fiscal 2013, primarily due to lapping
the Kraft litigation charge, which reduced EPS by $2.25 per share in fiscal 2013. The remaining increase was primarily
due to the improved sales leverage and lower commodity costs, as well as a gain on the sale of our equity interest in our
Malaysia joint venture.
• Cash flows from operations were $607.8 million in fiscal 2014 compared to $2.9 billion in fiscal 2013. The decline in
fiscal 2014 was driven by the payment of $2.8 billion during the year for the Kraft arbitration matter. This was partially
offset by cash provided by operating activities of $3.4 billion resulting from strong earnings and favorable changes in
working capital accounts in the current year.
• Capital expenditures were $1.2 billion in fiscal 2014 and fiscal 2013.
• We returned $1.6 billion to our shareholders in fiscal 2014 through dividends and share repurchases.
Overview
Starbucks results for fiscal 2014 demonstrate the continued strength of our global business model and our ability to
successfully execute new growth initiatives in a disciplined manner. All reportable segments contributed to strong revenue
growth and collectively drove an increase in consolidated operating income and operating margin expansion.
The Americas segment continued its strong performance in fiscal 2014, with revenues growing 9% to $12.0 billion, primarily
driven by comparable store sales growth of 6%, comprised of a 3% increase in average ticket and a 2% increase in number of
transactions. Enhanced food offerings, including the full rollout of our La Boulange™ food platform in the US, the impact of
price increases in our retail stores and successful promotional beverages contributed to the growth in comparable store sales.
Americas operating margin grew 190 basis points to 23.4% in fiscal 2014, primarily driven by sales leverage and lower
commodity costs. Looking forward, we expect to continue to drive revenue growth and margin expansion through new stores
and continued product innovation, targeted at driving growth across all geographies and all dayparts. We plan to continue to
expand our beverage platforms and elevate our food program, in part with continued enhancements to our lunch options.
In the EMEA segment, fiscal 2014 benefited from the significant performance improvement of this segment, reaching double-
digit revenue growth and increased profitability compared to the prior year. Revenues grew 12% to $1.3 billion, primarily
driven by favorable foreign currency exchange and comparable store sales growth of 5%. Incremental revenues from 180 net
new licensed store openings over the past year also contributed. EMEA operating margin expanded 370 basis points to 9.2% in
fiscal 2014, primarily due to sales leverage and continued cost management, largely driven by the shift in our store portfolio to
more licensed stores in this segment. We expect our continued disciplined licensed store expansion and focus on the customer
experience in this region will result in improved operating performance as we progress on our plan towards mid-teens operating
margin over time.
Our China/Asia Pacific segment results reflect the growth and strong performance of new stores in the region, including 250
company-operated and 492 licensed net new store openings over the past year. This new store growth, along with a 7% increase
in comparable store sales, drove a 23% increase in total net revenues to $1.1 billion for fiscal 2014. Operating income grew
$51.3 million, or 16%, to $373 million compared to the prior year. Operating margin declined 200 basis points primarily
resulting from the shift in the composition of our store portfolio in this segment to more company-operated stores. We expect
this segment will become a more significant contributor to overall company profitability in the future. We look forward to
continued new store openings and the acquisition and integration of Starbucks Japan, including expanding our presence into
other channels in the Japan market, such as CPG, licensing and foodservice. We also expect that China will continue to grow
toward being one of our largest markets outside of the US.
Channel Development segment revenues grew 11% to $1.5 billion, in fiscal 2014, primarily due to increased sales of premium
single-serve products. Lower coffee costs was the primary contributor to the 630 basis point increase in operating margin for
fiscal 2014. As we continue to expand customer occasions outside of our retail stores, including growing our presence in the
premium single-serve category, we expect this segment to become a more significant contributor to future growth.
Fiscal 2015 — The View Ahead
For fiscal 2015, we expect revenue growth of 16% to 18%, including 6% to 7% of incremental growth from the acquisition of
Starbucks Japan. The remaining growth will primarily come from mid-single-digit global comparable store sales growth and
the addition of approximately 1,650 net new stores. Approximately one-half of net new store openings will be in our China/
Asia Pacific segment, with the remaining half coming primarily from the Americas.
We expect consolidated operating margin to decline slightly in fiscal 2015 when compared to our fiscal 2014 results, primarily
due to the mildly dilutive margin impact of the acquisition of Starbucks Japan, largely driven by the change in business model
from a joint venture to a company-operated market. We expect strong EPS growth in fiscal 2015, due in part to an anticipated
acquisition-related gain of approximately $325 million to $375 million after-tax, or $0.43 to $0.49 per share, resulting from a
fair value adjustment of our current 39.5% ownership interest in Starbucks Japan. We expect sales leverage to also contribute to
the EPS growth.
The effective tax rate for fiscal 2015 is expected to be approximately 31%, including a net tax benefit of approximately 4%
from the acquisition of Starbucks Japan.
Capital expenditures in fiscal 2015 are expected to be approximately $1.4 billion, primarily for new stores and store
renovations, as well as for other investments to support our ongoing growth initiatives.
Acquisitions and Divestitures
See Note 2, Acquisitions and Divestitures, to the consolidated financial statements included in Item 8 of Part II of this 10-K for
information regarding acquisitions and divestitures.
RESULTS OF OPERATIONS — FISCAL 2014 COMPARED TO FISCAL 2013
Consolidated results of operations (in millions):
Revenues
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Sep 28,
2014
Sep 29,
2013
%
Change
$
$
12,977.9
$
1,588.6
1,881.3
16,447.8
$
11,793.2
1,360.5
1,713.1
14,866.8
10.0 %
16.8
9.8
10.6%
Total net revenues were $16.4 billion for fiscal 2014, an increase of $1.6 billion, or 11%, over fiscal 2013, primarily due to
increased revenues from company-operated stores (contributing $1.2 billion). The growth in company-operated store revenues
was driven by a 6% increase in comparable store sales (approximately $641 million) and incremental revenues from 555 net
new Starbucks® company-operated store openings over the past 12 months (approximately $529 million).
Licensed store revenue growth contributed $228 million to the increase in total net revenues, primarily due to increased product
sales to and royalty revenues from our licensees, as a result of improved comparable store sales and the opening of 1,029 net
new licensed stores over the past 12 months.
CPG, foodservice and other revenues increased $168 million, primarily due to increased sales of premium single-serve
products (approximately $111 million) and increased foodservice sales (approximately $17 million).
Starbucks Corporation
2014 Form 10-K
23
Other Income and Expenses
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income taxes
$
3,081.1
$
18.7 %
(2.2)%
142.7
(64.1)
3,159.7
1,092.0
2,067.7
(0.4)
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
% of Total
Net Revenues
0.9
(0.4)
19.2
6.6
12.6
—
12.6%
34.6 %
0.8
(0.2)
(1.5)
(1.6)
0.1
—
0.1 %
103.8 %
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
$
2,068.1
$
Effective tax rate including noncontrolling interests
Net interest income and other increased $19 million over the prior year, primarily due to a net benefit from transactions in the
fourth quarter of fiscal 2014, driven by a gain on the sale of our equity interest in our Malaysia joint venture (approximately
$68 million), favorable fair value adjustments from derivatives used to manage our risk of commodity price and foreign
currency fluctuations (approximately $14 million), net favorable foreign exchange fluctuations (approximately $9 million), and
realized gains on sales of investments (approximately $6 million). These increases were partially offset by lapping gains on the
sales of our equity interests in our joint ventures in Chile and Argentina in the fourth quarter of fiscal 2013 (approximately $45
million) and in Mexico in the second quarter of fiscal 2013 (approximately $35 million).
Interest expense increased $36 million due to interest on the long-term debt we issued in the first quarter of fiscal 2014 and the
fourth quarter of fiscal 2013.
Our tax rate is affected by recurring items, such as tax rates in foreign jurisdictions and the relative amounts of income we earn
in those jurisdictions, as well as discrete items that may occur in any given year, but are not consistent from year to year.
The effective tax rate for fiscal 2014 was 34.6% compared to 103.8% for fiscal 2013. The change in our effective tax rate was
primarily due to lapping the 71.2% impact of the litigation charge associated with the Kraft arbitration in fiscal 2013. For
additional information on the impact to our fiscal 2013 effective tax rate from the litigation charge, see Note 13, Income Taxes,
to the consolidated financial statements included in Item 8 of Part II of this 10-K. The remaining change in the effective tax rate
over fiscal 2013 was an increase of 2.0%, which was primarily due to net higher discrete benefits in the prior year. In fiscal
2013, our effective tax rate benefited from releasing certain tax reserves that did not recur in fiscal 2014 and a net tax benefit
from state income tax expense adjustments for returns filed in prior years. Also contributing to the increase in fiscal 2014 was
additional tax resulting from the sale of our Australian company-operated retail store assets and operations and our 50% equity
interest in our Malaysia joint venture.
Operating Expenses
Fiscal Year Ended
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
Fiscal Year Ended
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
Cost of sales including occupancy costs
$
6,858.8
$
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
4,638.2
457.3
709.6
991.3
(20.2)
13,635.0
Income from equity investees
Operating income/(loss)
Store operating expenses as a percentage of company-
operated store revenues
268.3
3,081.1
$
$
6,382.3
4,286.1
431.8
621.4
937.9
2,784.1
15,443.6
251.4
(325.4)
% of Total
Net Revenues
41.7 %
28.2
2.8
4.3
6.0
(0.1)
82.9
1.6
18.7%
42.9 %
28.8
2.9
4.2
6.3
18.7
103.9
1.7
(2.2)%
35.7 %
36.3 %
Cost of sales including occupancy costs as a percentage of total net revenues decreased 120 basis points, primarily driven by
lower commodity costs (approximately 80 basis points), mainly coffee, and sales leverage (approximately 40 basis points).
Store operating expenses as a percentage of total net revenues, and as a percentage of company-operated store revenues,
decreased 60 basis points, mainly driven by sales leverage (approximately 80 basis points).
Other operating expenses as a percentage of total net revenues decreased 10 basis points. Excluding the impact of company-
operated store revenues, other operating expenses decreased 80 basis points, primarily due to sales leverage (approximately 30
basis points).
General and administrative expenses as a percentage of total net revenues decreased 30 basis points, mainly due to lapping of
costs associated with our leadership conference held in the prior year.
The litigation charge of $2,784.1 million in fiscal 2013 reflects the charge we recorded as a result of the conclusion of the
arbitration with Kraft. This charge included $2,227.5 million in damages and $556.6 million in estimated interest and attorneys'
fees. The $20.2 million litigation credit recorded in fiscal 2014 reflects a reduction to our estimated prejudgment interest
payable associated with the Kraft arbitration as a result of paying our obligation earlier than anticipated.
Income from equity investees increased $17 million, primarily due to improved performance from our joint venture operations
in China, South Korea, and Japan, as well as improved performance from our North American Coffee Partnership joint venture,
which produces, bottles and distributes our ready-to-drink beverages.
The combination of these changes resulted in an overall increase in operating margin to 18.7% compared to (2.2)% in the prior
year period.
24 Starbucks Corporation
2014 Form 10-K
Operating Expenses
Fiscal Year Ended
Cost of sales including occupancy costs
$
6,858.8
$
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Income from equity investees
Operating income/(loss)
Store operating expenses as a percentage of company-
operated store revenues
4,638.2
457.3
709.6
991.3
(20.2)
13,635.0
268.3
$
3,081.1
$
6,382.3
4,286.1
431.8
621.4
937.9
2,784.1
15,443.6
251.4
(325.4)
% of Total
Net Revenues
41.7 %
28.2
2.8
4.3
6.0
(0.1)
82.9
1.6
18.7%
42.9 %
28.8
2.9
4.2
6.3
18.7
103.9
1.7
(2.2)%
35.7 %
36.3 %
Cost of sales including occupancy costs as a percentage of total net revenues decreased 120 basis points, primarily driven by
lower commodity costs (approximately 80 basis points), mainly coffee, and sales leverage (approximately 40 basis points).
Store operating expenses as a percentage of total net revenues, and as a percentage of company-operated store revenues,
decreased 60 basis points, mainly driven by sales leverage (approximately 80 basis points).
Other operating expenses as a percentage of total net revenues decreased 10 basis points. Excluding the impact of company-
operated store revenues, other operating expenses decreased 80 basis points, primarily due to sales leverage (approximately 30
basis points).
General and administrative expenses as a percentage of total net revenues decreased 30 basis points, mainly due to lapping of
costs associated with our leadership conference held in the prior year.
The litigation charge of $2,784.1 million in fiscal 2013 reflects the charge we recorded as a result of the conclusion of the
arbitration with Kraft. This charge included $2,227.5 million in damages and $556.6 million in estimated interest and attorneys'
fees. The $20.2 million litigation credit recorded in fiscal 2014 reflects a reduction to our estimated prejudgment interest
payable associated with the Kraft arbitration as a result of paying our obligation earlier than anticipated.
Income from equity investees increased $17 million, primarily due to improved performance from our joint venture operations
in China, South Korea, and Japan, as well as improved performance from our North American Coffee Partnership joint venture,
which produces, bottles and distributes our ready-to-drink beverages.
The combination of these changes resulted in an overall increase in operating margin to 18.7% compared to (2.2)% in the prior
year period.
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
Fiscal Year Ended
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
Other Income and Expenses
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income taxes
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
Effective tax rate including noncontrolling interests
$
$
3,081.1
$
142.7
(64.1)
3,159.7
1,092.0
2,067.7
(0.4)
2,068.1
$
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
% of Total
Net Revenues
18.7 %
(2.2)%
0.9
(0.4)
19.2
6.6
12.6
—
12.6%
34.6 %
0.8
(0.2)
(1.5)
(1.6)
0.1
—
0.1 %
103.8 %
Net interest income and other increased $19 million over the prior year, primarily due to a net benefit from transactions in the
fourth quarter of fiscal 2014, driven by a gain on the sale of our equity interest in our Malaysia joint venture (approximately
$68 million), favorable fair value adjustments from derivatives used to manage our risk of commodity price and foreign
currency fluctuations (approximately $14 million), net favorable foreign exchange fluctuations (approximately $9 million), and
realized gains on sales of investments (approximately $6 million). These increases were partially offset by lapping gains on the
sales of our equity interests in our joint ventures in Chile and Argentina in the fourth quarter of fiscal 2013 (approximately $45
million) and in Mexico in the second quarter of fiscal 2013 (approximately $35 million).
Interest expense increased $36 million due to interest on the long-term debt we issued in the first quarter of fiscal 2014 and the
fourth quarter of fiscal 2013.
Our tax rate is affected by recurring items, such as tax rates in foreign jurisdictions and the relative amounts of income we earn
in those jurisdictions, as well as discrete items that may occur in any given year, but are not consistent from year to year.
The effective tax rate for fiscal 2014 was 34.6% compared to 103.8% for fiscal 2013. The change in our effective tax rate was
primarily due to lapping the 71.2% impact of the litigation charge associated with the Kraft arbitration in fiscal 2013. For
additional information on the impact to our fiscal 2013 effective tax rate from the litigation charge, see Note 13, Income Taxes,
to the consolidated financial statements included in Item 8 of Part II of this 10-K. The remaining change in the effective tax rate
over fiscal 2013 was an increase of 2.0%, which was primarily due to net higher discrete benefits in the prior year. In fiscal
2013, our effective tax rate benefited from releasing certain tax reserves that did not recur in fiscal 2014 and a net tax benefit
from state income tax expense adjustments for returns filed in prior years. Also contributing to the increase in fiscal 2014 was
additional tax resulting from the sale of our Australian company-operated retail store assets and operations and our 50% equity
interest in our Malaysia joint venture.
Starbucks Corporation
2014 Form 10-K
25
Segment Information
Results of operations by segment (in millions):
Americas
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of Americas
Total Net Revenues
$
$
10,866.5
1,074.9
39.1
11,980.5
4,487.0
3,946.8
100.4
469.5
167.8
9,171.5
—
2,809.0
$
$
10,038.3
915.4
47.1
11,000.8
4,214.9
3,710.2
96.9
429.3
186.7
8,638.0
2.4
2,365.2
90.7 %
9.0
0.3
100.0
37.5
32.9
0.8
3.9
1.4
76.6
—
23.4%
36.3 %
91.3 %
8.3
0.4
100.0
38.3
33.7
0.9
3.9
1.7
78.5
—
21.5%
37.0 %
Americas total net revenues for fiscal 2014 increased $980 million, or 9%, primarily due to increased revenues from company-
operated stores (contributing $828 million) and licensed stores (contributing $160 million).
The increase in company-operated store revenues was driven by a 6% increase in comparable store sales (approximately $554
million), attributable to a 3% increase in average ticket and a 2% increase in number of transactions, and incremental revenues
from 314 net new Starbucks® company-operated store openings over the past 12 months (approximately $377 million).
Partially offsetting these increases was unfavorable foreign currency exchange (approximately $65 million), primarily driven
by the strengthening of the US dollar against the Canadian dollar.
The increase in licensed store revenues was primarily due to increased product sales to and royalty revenues from our licensees
as a result of an increase in comparable store sales and the opening of 381 net new licensed stores over the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points, primarily due to sales
leverage (approximately 40 basis points) and lower commodity costs (approximately 30 basis points), mainly coffee.
Store operating expenses as a percentage of total net revenues decreased 80 basis points. As a percentage of company-operated
store revenues, store operating expenses decreased 70 basis points, mainly driven by sales leverage (approximately 60 basis
points).
General and administrative expenses as a percentage of total net revenues decreased 30 basis points primarily due to lapping of
costs associated with our leadership conference held in the prior year (approximately 20 basis points) and sales leverage
(approximately 10 basis points).
The combination of these changes resulted in an overall increase in operating margin of 190 basis points over fiscal 2013.
26 Starbucks Corporation
2014 Form 10-K
EMEA
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of EMEA
Total Net Revenues
$
1,013.8
$
78.3 %
80.4 %
238.4
42.6
1,294.8
646.8
365.8
48.2
59.4
59.1
1,179.3
3.7
932.8
190.3
36.9
1,160.0
590.9
339.4
38.5
55.5
71.9
1,096.2
0.4
64.2
18.4
3.3
100.0
50.0
28.3
3.7
4.6
4.6
91.1
0.3
16.4
3.2
100.0
50.9
29.3
3.3
4.8
6.2
94.5
—
Store operating expenses as a percentage of company-
operated store revenues
36.1 %
36.4 %
$
119.2
$
9.2%
5.5%
EMEA total net revenues for fiscal 2014 increased $135 million, or 12%, over the prior year primarily due to an increase in
company-operated stores revenues (approximately $81 million). This increase was primarily driven by favorable foreign
currency exchange (approximately $47 million) and a 5% increase in comparable store sales (approximately $42 million),
attributable to a 3% increase in number of transactions and a 2% increase in average ticket.
Licensed store revenues grew $48 million, or 25%, primarily due to increased product and equipment sales to and royalty
revenues from our licensees, primarily resulting from the opening of 180 net new licensed stores over the past 12 months and
improved comparable store sales.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 90 basis points, primarily driven by
lower coffee costs (approximately 50 basis points), sales leverage (approximately 40 basis points) and favorable foreign
currency fluctuations (approximately 40 basis points). This favorability was partially offset by lapping a reduction to the
estimated asset retirement obligations of our store leases in the region in fiscal 2013 (approximately 60 basis points).
Store operating expenses as a percentage of total net revenues decreased 100 basis points primarily due to sales leverage from
more licensed stores in the region compared to the prior year. As a percentage of company-operated store revenues, store
operating expenses decreased 30 basis points mainly due to sales leverage.
Other operating expenses as a percentage of total net revenues increased 40 basis points over fiscal 2013. Excluding the impact
of company-operated store revenues, other operating expenses increased 30 basis points, driven by increased costs to grow our
non-retail operations in the region (approximately 40 basis points).
General and administrative expenses as a percentage of total net revenues decreased 160 basis points, primarily due to sales
leverage and reduced support costs, largely driven by the shift to more licensed stores.
The combination of these changes resulted in an overall increase in operating margin of 370 basis points over fiscal 2013.
Segment Information
Results of operations by segment (in millions):
Americas
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of Americas
Total Net Revenues
$
10,866.5
$
10,038.3
90.7 %
91.3 %
1,074.9
39.1
11,980.5
4,487.0
3,946.8
100.4
469.5
167.8
9,171.5
—
915.4
47.1
11,000.8
4,214.9
3,710.2
96.9
429.3
186.7
8,638.0
2.4
9.0
0.3
100.0
37.5
32.9
0.8
3.9
1.4
76.6
—
8.3
0.4
100.0
38.3
33.7
0.9
3.9
1.7
78.5
—
23.4%
36.3 %
21.5%
37.0 %
Americas total net revenues for fiscal 2014 increased $980 million, or 9%, primarily due to increased revenues from company-
operated stores (contributing $828 million) and licensed stores (contributing $160 million).
The increase in company-operated store revenues was driven by a 6% increase in comparable store sales (approximately $554
million), attributable to a 3% increase in average ticket and a 2% increase in number of transactions, and incremental revenues
from 314 net new Starbucks® company-operated store openings over the past 12 months (approximately $377 million).
Partially offsetting these increases was unfavorable foreign currency exchange (approximately $65 million), primarily driven
by the strengthening of the US dollar against the Canadian dollar.
The increase in licensed store revenues was primarily due to increased product sales to and royalty revenues from our licensees
as a result of an increase in comparable store sales and the opening of 381 net new licensed stores over the past 12 months.
Operating Expenses
points).
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points, primarily due to sales
leverage (approximately 40 basis points) and lower commodity costs (approximately 30 basis points), mainly coffee.
Store operating expenses as a percentage of total net revenues decreased 80 basis points. As a percentage of company-operated
store revenues, store operating expenses decreased 70 basis points, mainly driven by sales leverage (approximately 60 basis
General and administrative expenses as a percentage of total net revenues decreased 30 basis points primarily due to lapping of
costs associated with our leadership conference held in the prior year (approximately 20 basis points) and sales leverage
(approximately 10 basis points).
The combination of these changes resulted in an overall increase in operating margin of 190 basis points over fiscal 2013.
EMEA
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of EMEA
Total Net Revenues
$
$
$
1,013.8
238.4
42.6
1,294.8
646.8
365.8
48.2
59.4
59.1
932.8
190.3
36.9
1,160.0
590.9
339.4
38.5
55.5
71.9
1,179.3
1,096.2
3.7
119.2
$
0.4
64.2
78.3 %
18.4
3.3
100.0
50.0
28.3
3.7
4.6
4.6
91.1
0.3
9.2%
80.4 %
16.4
3.2
100.0
50.9
29.3
3.3
4.8
6.2
94.5
—
5.5%
36.1 %
36.4 %
$
2,809.0
$
2,365.2
Revenues
EMEA total net revenues for fiscal 2014 increased $135 million, or 12%, over the prior year primarily due to an increase in
company-operated stores revenues (approximately $81 million). This increase was primarily driven by favorable foreign
currency exchange (approximately $47 million) and a 5% increase in comparable store sales (approximately $42 million),
attributable to a 3% increase in number of transactions and a 2% increase in average ticket.
Licensed store revenues grew $48 million, or 25%, primarily due to increased product and equipment sales to and royalty
revenues from our licensees, primarily resulting from the opening of 180 net new licensed stores over the past 12 months and
improved comparable store sales.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 90 basis points, primarily driven by
lower coffee costs (approximately 50 basis points), sales leverage (approximately 40 basis points) and favorable foreign
currency fluctuations (approximately 40 basis points). This favorability was partially offset by lapping a reduction to the
estimated asset retirement obligations of our store leases in the region in fiscal 2013 (approximately 60 basis points).
Store operating expenses as a percentage of total net revenues decreased 100 basis points primarily due to sales leverage from
more licensed stores in the region compared to the prior year. As a percentage of company-operated store revenues, store
operating expenses decreased 30 basis points mainly due to sales leverage.
Other operating expenses as a percentage of total net revenues increased 40 basis points over fiscal 2013. Excluding the impact
of company-operated store revenues, other operating expenses increased 30 basis points, driven by increased costs to grow our
non-retail operations in the region (approximately 40 basis points).
General and administrative expenses as a percentage of total net revenues decreased 160 basis points, primarily due to sales
leverage and reduced support costs, largely driven by the shift to more licensed stores.
The combination of these changes resulted in an overall increase in operating margin of 370 basis points over fiscal 2013.
Starbucks Corporation
2014 Form 10-K
27
Channel Development
Fiscal Year Ended
Net revenues:
CPG
Foodservice
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
(approximately $24 million).
Operating Expenses
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of Channel Development
Total Net Revenues
$
1,178.8
$
367.2
1,546.0
882.4
187.0
1.8
18.2
1,089.4
100.6
557.2
$
$
1,056.0
342.9
1,398.9
878.4
179.4
1.1
21.1
1,080.0
96.6
415.5
76.2 %
23.8
100.0
57.1
12.1
0.1
1.2
70.5
6.5
75.5 %
24.5
100.0
62.8
12.8
0.1
1.5
77.2
6.9
36.0%
29.7%
Channel Development total net revenues for fiscal 2014 increased $147 million, or 11%, over the prior year, primarily driven
by increased sales of premium single-serve products (approximately $111 million) and increased foodservice sales
Cost of sales as a percentage of total net revenues decreased 570 basis points, largely due to lower coffee costs (approximately
440 basis points) and other cost of goods sold efficiencies (approximately 150 basis points).
Other operating expenses as a percentage of total net revenues decreased 70 basis points, primarily driven by sales leverage
(approximately 40 basis points).
Income from equity investees increased $4 million, driven by higher income from our North American Coffee Partnership joint
venture, primarily due to strong sales of bottled Frappuccino® beverages. The growth in segment revenues resulted in our joint
venture income declining 40 basis points as a percentage of total net revenues.
The combination of these changes contributed to an overall increase in operating margin of 630 basis points over fiscal 2013.
China/Asia Pacific
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
$
Revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of China/Asia Pacific
Total Net Revenues
$
$
859.4
270.2
1,129.6
547.4
221.1
48.0
46.1
58.5
921.1
164.0
372.5
$
671.7
245.3
917.0
449.5
170.0
46.1
33.8
48.4
747.8
152.0
321.2
76.1 %
23.9
100.0
48.5
19.6
4.2
4.1
5.2
81.5
14.5
33.0%
25.7 %
73.2 %
26.8
100.0
49.0
18.5
5.0
3.7
5.3
81.5
16.6
35.0%
25.3 %
China/Asia Pacific total net revenues for fiscal 2014 increased $213 million, or 23%, primarily due to increased revenues from
company-operated stores (contributing $188 million). This increase was primarily driven by the opening of 250 net new
company-operated stores over the past 12 months (approximately $154 million) and a 7% increase in comparable store sales
(approximately $44 million), mainly attributable to a 6% increase in the number of transactions.
Licensed store revenues contributed $25 million to the increase in total net revenues, mainly due to higher royalty revenues
from and product sales to licensees, as a result of 492 net new licensed store openings over the past 12 months and an increase
in comparable store sales.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 50 basis points, primarily due to sales
leverage (approximately 40 basis points).
Store operating expenses as a percentage of total net revenues increased 110 basis points, or 40 basis points as a percentage of
company-operated store revenues, over the prior year period, as a result of company-operated store growth outpacing licensed
store growth.
Other operating expenses as a percentage of total net revenues decreased 80 basis points. Excluding the impact of company-
operated store revenues, other operating expenses decreased 100 basis points, largely due to cost management (approximately
60 basis points) and sales leverage (approximately 40 basis points).
Income from equity investees increased $12 million, primarily driven by improved performance from our joint venture
operations in China, South Korea and Japan. This increase was partially offset by unfavorable foreign currency fluctuations,
driven by the weakening of the Japanese yen against the US dollar and lapping a reduction to the estimated asset retirement
obligations of our store leases in the region in fiscal 2013. These fluctuations, paired with the accelerated growth in segment
revenues resulting from the shift in the composition of the store portfolio to more company-operated stores, resulted in income
from equity investees declining 210 basis points as a percentage of total net revenues.
The combination of these changes resulted in an overall decline in operating margin of 200 basis points over fiscal 2013.
28 Starbucks Corporation
2014 Form 10-K
China/Asia Pacific
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
$
$
859.4
270.2
1,129.6
547.4
221.1
48.0
46.1
58.5
921.1
164.0
372.5
671.7
245.3
917.0
449.5
170.0
46.1
33.8
48.4
747.8
152.0
321.2
As a % of China/Asia Pacific
Total Net Revenues
76.1 %
73.2 %
23.9
100.0
48.5
19.6
4.2
4.1
5.2
81.5
14.5
26.8
100.0
49.0
18.5
5.0
3.7
5.3
81.5
16.6
Store operating expenses as a percentage of company-
operated store revenues
$
$
33.0%
25.7 %
35.0%
25.3 %
China/Asia Pacific total net revenues for fiscal 2014 increased $213 million, or 23%, primarily due to increased revenues from
company-operated stores (contributing $188 million). This increase was primarily driven by the opening of 250 net new
company-operated stores over the past 12 months (approximately $154 million) and a 7% increase in comparable store sales
(approximately $44 million), mainly attributable to a 6% increase in the number of transactions.
Licensed store revenues contributed $25 million to the increase in total net revenues, mainly due to higher royalty revenues
from and product sales to licensees, as a result of 492 net new licensed store openings over the past 12 months and an increase
in comparable store sales.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 50 basis points, primarily due to sales
leverage (approximately 40 basis points).
Store operating expenses as a percentage of total net revenues increased 110 basis points, or 40 basis points as a percentage of
company-operated store revenues, over the prior year period, as a result of company-operated store growth outpacing licensed
store growth.
Other operating expenses as a percentage of total net revenues decreased 80 basis points. Excluding the impact of company-
operated store revenues, other operating expenses decreased 100 basis points, largely due to cost management (approximately
60 basis points) and sales leverage (approximately 40 basis points).
Income from equity investees increased $12 million, primarily driven by improved performance from our joint venture
operations in China, South Korea and Japan. This increase was partially offset by unfavorable foreign currency fluctuations,
driven by the weakening of the Japanese yen against the US dollar and lapping a reduction to the estimated asset retirement
obligations of our store leases in the region in fiscal 2013. These fluctuations, paired with the accelerated growth in segment
revenues resulting from the shift in the composition of the store portfolio to more company-operated stores, resulted in income
from equity investees declining 210 basis points as a percentage of total net revenues.
The combination of these changes resulted in an overall decline in operating margin of 200 basis points over fiscal 2013.
Channel Development
Fiscal Year Ended
Net revenues:
CPG
Foodservice
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
As a % of Channel Development
Total Net Revenues
$
$
$
1,178.8
367.2
1,546.0
882.4
187.0
1.8
18.2
1,089.4
100.6
557.2
$
1,056.0
342.9
1,398.9
878.4
179.4
1.1
21.1
1,080.0
96.6
415.5
76.2 %
23.8
100.0
57.1
12.1
0.1
1.2
70.5
6.5
36.0%
75.5 %
24.5
100.0
62.8
12.8
0.1
1.5
77.2
6.9
29.7%
Channel Development total net revenues for fiscal 2014 increased $147 million, or 11%, over the prior year, primarily driven
by increased sales of premium single-serve products (approximately $111 million) and increased foodservice sales
(approximately $24 million).
Operating Expenses
Cost of sales as a percentage of total net revenues decreased 570 basis points, largely due to lower coffee costs (approximately
440 basis points) and other cost of goods sold efficiencies (approximately 150 basis points).
Other operating expenses as a percentage of total net revenues decreased 70 basis points, primarily driven by sales leverage
(approximately 40 basis points).
Income from equity investees increased $4 million, driven by higher income from our North American Coffee Partnership joint
venture, primarily due to strong sales of bottled Frappuccino® beverages. The growth in segment revenues resulted in our joint
venture income declining 40 basis points as a percentage of total net revenues.
The combination of these changes contributed to an overall increase in operating margin of 630 basis points over fiscal 2013.
Starbucks Corporation
2014 Form 10-K
29
All Other Segments
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Operating loss
Sep 28,
2014
Sep 29,
2013
% Change
$
$
$
238.2
5.1
253.6
496.9
287.2
104.5
74.6
15.2
42.2
523.7
(26.8) $
150.4
9.5
230.2
390.1
239.8
66.5
71.7
11.7
34.9
424.6
(34.5)
58.4 %
(46.3)
10.2
27.4
19.8
57.1
4.0
29.9
20.9
23.3
(22.3)%
All Other Segments includes Teavana, Seattle’s Best Coffee, Evolution Fresh, and Digital Ventures.
Total net revenues for All Other Segments increased $107 million, primarily due to having an additional quarter of Teavana
revenues in fiscal 2014 as Teavana was acquired at the beginning of the second quarter of fiscal 2013 (approximately $92
million).
Total operating expenses increased $99 million, primarily due to having an additional quarter of Teavana expenses in fiscal
2014 as Teavana was acquired at the beginning of the second quarter of fiscal 2013.
RESULTS OF OPERATIONS — FISCAL 2013 COMPARED TO FISCAL 2012
Consolidated results of operations (in millions):
Revenues
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Sep 29,
2013
Sep 30,
2012
%
Change
$
$
11,793.2
$
1,360.5
1,713.1
14,866.8
$
10,534.5
1,210.3
1,532.0
13,276.8
11.9 %
12.4
11.8
12.0%
Total net revenues were $14.9 billion for fiscal 2013, an increase of $1.6 billion, or 12%, over fiscal 2012, primarily due to
increased revenues from company-operated stores (contributing $1.3 billion). The increase in company-operated store revenue
was driven by an increase in comparable store sales (7%, or approximately $720 million) and incremental revenues from 492
net new company-operated store openings over the past 12 months (approximately $386 million).
Licensed store revenue growth contributed $150 million to the increase in total net revenues in fiscal 2013, primarily due to
higher product sales to and royalty revenues from our licensees, as a result of improved comparable store sales and the opening
of 843 net new licensed stores over the past 12 months.
CPG, foodservice and other revenues increased $181 million, primarily driven by increased sales of premium single-serve
products (approximately $116 million) and increased foodservice sales (approximately $35 million).
30 Starbucks Corporation
2014 Form 10-K
Operating Expenses
Fiscal Year Ended
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
Cost of sales including occupancy costs
$
6,382.3
$
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Income from equity investees
Operating income/(loss)
Store operating expenses as a percentage of company-
operated store revenues
4,286.1
431.8
621.4
937.9
2,784.1
15,443.6
251.4
$
(325.4) $
5,813.3
3,918.1
407.2
550.3
801.2
—
11,490.1
210.7
1,997.4
% of Total
Net Revenues
42.9 %
28.8
2.9
4.2
6.3
18.7
103.9
1.7
(2.2)%
36.3 %
43.8 %
29.5
3.1
4.1
6.0
—
86.5
1.6
15.0%
37.2 %
Cost of sales including occupancy costs as a percentage of total net revenues decreased 90 basis points, primarily due to lower
commodity costs (approximately 50 basis points), driven by a decrease in coffee costs.
Store operating expenses as a percentage of total net revenues decreased 70 basis points. As a percentage of company-operated
store revenues, store operating expenses decreased 90 basis points, primarily driven by sales leverage in our Americas segment
(approximately 90 basis points) and store portfolio optimization initiatives in Europe that began in the fourth quarter of fiscal
2012 (approximately 50 basis points). This was partially offset by the addition of Teavana and continued investment in our
emerging brands (approximately 60 basis points).
Other operating expenses as a percentage of total net revenues decreased 20 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 80 basis points, primarily driven by sales leverage (approximately
50 basis points) and decreased marketing expenses (approximately 20 basis points).
General and administrative expenses as a percentage of total net revenues increased 30 basis points, primarily driven by
increased costs to support overall company growth and the costs related to our October Global Leadership Conference.
Income from equity investees increased $41 million, primarily due to increased income from of our joint venture operations in
Japan and China, as well as improved performance from our North American Coffee Partnership joint venture, which produces,
bottles and distributes our ready-to-drink beverages.
Litigation charge of $2,784.1 million reflects the accrual we recorded as a result of the conclusion of the arbitration with Kraft.
This charge includes $2,227.5 million in damages and $556.6 million in estimated interest and attorneys' fees.
The combination of the above resulted in an operating loss of $325.4 million and operating margin of (220) basis points.
5.1
253.6
496.9
287.2
104.5
74.6
15.2
42.2
523.7
150.4
9.5
230.2
390.1
239.8
66.5
71.7
11.7
34.9
424.6
(34.5)
58.4 %
(46.3)
10.2
27.4
19.8
57.1
4.0
29.9
20.9
23.3
$
(26.8) $
(22.3)%
All Other Segments
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Operating loss
million).
Revenues
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
All Other Segments includes Teavana, Seattle’s Best Coffee, Evolution Fresh, and Digital Ventures.
Total net revenues for All Other Segments increased $107 million, primarily due to having an additional quarter of Teavana
revenues in fiscal 2014 as Teavana was acquired at the beginning of the second quarter of fiscal 2013 (approximately $92
Total operating expenses increased $99 million, primarily due to having an additional quarter of Teavana expenses in fiscal
2014 as Teavana was acquired at the beginning of the second quarter of fiscal 2013.
RESULTS OF OPERATIONS — FISCAL 2013 COMPARED TO FISCAL 2012
Consolidated results of operations (in millions):
Sep 29,
2013
Sep 30,
2012
%
Change
$
$
11,793.2
$
10,534.5
1,360.5
1,713.1
1,210.3
1,532.0
14,866.8
$
13,276.8
11.9 %
12.4
11.8
12.0%
Total net revenues were $14.9 billion for fiscal 2013, an increase of $1.6 billion, or 12%, over fiscal 2012, primarily due to
increased revenues from company-operated stores (contributing $1.3 billion). The increase in company-operated store revenue
was driven by an increase in comparable store sales (7%, or approximately $720 million) and incremental revenues from 492
net new company-operated store openings over the past 12 months (approximately $386 million).
Licensed store revenue growth contributed $150 million to the increase in total net revenues in fiscal 2013, primarily due to
higher product sales to and royalty revenues from our licensees, as a result of improved comparable store sales and the opening
of 843 net new licensed stores over the past 12 months.
CPG, foodservice and other revenues increased $181 million, primarily driven by increased sales of premium single-serve
products (approximately $116 million) and increased foodservice sales (approximately $35 million).
Sep 28,
2014
Sep 29,
2013
% Change
$
238.2
$
Operating Expenses
Fiscal Year Ended
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
Cost of sales including occupancy costs
$
6,382.3
$
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Income from equity investees
Operating income/(loss)
Store operating expenses as a percentage of company-
operated store revenues
$
4,286.1
431.8
621.4
937.9
2,784.1
15,443.6
251.4
(325.4) $
5,813.3
3,918.1
407.2
550.3
801.2
—
11,490.1
210.7
1,997.4
% of Total
Net Revenues
42.9 %
28.8
2.9
4.2
6.3
18.7
103.9
1.7
(2.2)%
36.3 %
43.8 %
29.5
3.1
4.1
6.0
—
86.5
1.6
15.0%
37.2 %
Cost of sales including occupancy costs as a percentage of total net revenues decreased 90 basis points, primarily due to lower
commodity costs (approximately 50 basis points), driven by a decrease in coffee costs.
Store operating expenses as a percentage of total net revenues decreased 70 basis points. As a percentage of company-operated
store revenues, store operating expenses decreased 90 basis points, primarily driven by sales leverage in our Americas segment
(approximately 90 basis points) and store portfolio optimization initiatives in Europe that began in the fourth quarter of fiscal
2012 (approximately 50 basis points). This was partially offset by the addition of Teavana and continued investment in our
emerging brands (approximately 60 basis points).
Other operating expenses as a percentage of total net revenues decreased 20 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 80 basis points, primarily driven by sales leverage (approximately
50 basis points) and decreased marketing expenses (approximately 20 basis points).
General and administrative expenses as a percentage of total net revenues increased 30 basis points, primarily driven by
increased costs to support overall company growth and the costs related to our October Global Leadership Conference.
Income from equity investees increased $41 million, primarily due to increased income from of our joint venture operations in
Japan and China, as well as improved performance from our North American Coffee Partnership joint venture, which produces,
bottles and distributes our ready-to-drink beverages.
Litigation charge of $2,784.1 million reflects the accrual we recorded as a result of the conclusion of the arbitration with Kraft.
This charge includes $2,227.5 million in damages and $556.6 million in estimated interest and attorneys' fees.
The combination of the above resulted in an operating loss of $325.4 million and operating margin of (220) basis points.
Starbucks Corporation
2014 Form 10-K
31
Other Income and Expenses
Fiscal Year Ended
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income taxes
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
Effective tax rate including noncontrolling interests
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
$
$
(325.4) $
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
$
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
1,383.8
% of Total
Net Revenues
(2.2)%
15.0 %
0.8
(0.2)
(1.5)
(1.6)
0.1
—
0.1 %
103.8 %
0.7
(0.2)
15.5
5.1
10.4
—
10.4%
32.8 %
Net interest income and other increased $29 million over the prior year, primarily due to gains on the sale of the equity in our
Chile and Argentina joint ventures in the fourth quarter of fiscal 2013 (approximately $45 million) and in Mexico in the second
quarter of fiscal 2013 (approximately $35 million). These gains were partially offset by the absence of additional income
recognized in the prior year associated with unredeemed gift cards following a court ruling related to state unclaimed property
laws (approximately $29 million). Also offsetting the gains were unfavorable mark-to-market adjustments in fiscal 2013
compared to favorable mark-to-market adjustments in fiscal 2012 from derivatives used to manage our risk of commodity price
fluctuations (approximately $24 million).
Income taxes for fiscal year 2013 resulted in an effective tax rate of 103.8% compared to 32.8% for fiscal year 2012. The
change in our effective tax rate was primarily due to the impact of the litigation charge associated with the Kraft arbitration in
fiscal 2013. For additional information on the impact to our fiscal 2013 effective tax rate from the litigation charge, see Note
13, Income Taxes, to the consolidated financial statements included in Item 8 of Part II of this 10-K. Excluding the impact of
the litigation charge, the effective tax rate for fiscal year 2013 decreased slightly compared to fiscal 2012 primarily due to
benefits from releasing certain tax reserves in fiscal 2013 and a further benefit in fiscal 2013 primarily relating to state income
tax expense adjustments for returns filed in prior years. These items were partially offset by a decrease in tax benefits relating
to coffee procurement in fiscal 2013 compared to fiscal 2012.
Segment Information
Results of operations by segment (in millions):
Americas
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of Americas Total
Net Revenues
$
10,038.3
$
9,077.0
91.3 %
91.4 %
915.4
47.1
11,000.8
4,214.9
3,710.2
96.9
429.3
186.7
8,638.0
2.4
825.8
33.2
9,936.0
3,885.5
3,427.8
83.8
392.4
128.2
7,917.7
2.1
8.3
0.4
100.0
38.3
33.7
0.9
3.9
1.7
78.5
—
8.3
0.3
100.0
39.1
34.5
0.8
3.9
1.3
79.7
—
Store operating expenses as a percentage of company-
operated store revenues
$
2,365.2
$
2,020.4
21.5%
37.0 %
20.3%
37.8 %
Americas total net revenues for fiscal 2013 increased $1.1 billion, or 11%, primarily due to increased revenues from company-
operated stores (contributing $961 million) and licensed stores (contributing $90 million).
The increase in company-operated store revenues was driven by an increase in comparable store sales (7%, or approximately
$676 million) and incremental revenues from 276 net new company-operated store openings over the past 12 months
(approximately $273 million). The increase in licensed store revenues was due to higher product sales to and royalty revenues
from our licensees as a result of improved comparable store sales and the opening of 404 net new licensed stores over the past
Revenues
12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points, primarily due to store
initiatives to reduce waste (approximately 40 basis points) and lower commodity costs (approximately 30 basis points), driven
by a decrease in coffee costs.
Store operating expenses as a percentage of total net revenues (as well as a percentage of company-operated store revenues)
decreased 80 basis points, primarily driven by sales leverage (approximately 60 basis points).
General and administrative expenses as a percentage of total net revenues increased 40 basis points primarily due to the costs
related to our October Global Leadership Conference (approximately 20 basis points).
The combination of these changes resulted in an increase in operating margin of 120 basis points over fiscal 2012.
32 Starbucks Corporation
2014 Form 10-K
Other Income and Expenses
Fiscal Year Ended
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income taxes
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
% of Total
Net Revenues
$
(325.4) $
1,997.4
(2.2)%
15.0 %
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
0.8
(0.2)
(1.5)
(1.6)
0.1
—
0.1 %
103.8 %
0.7
(0.2)
15.5
5.1
10.4
—
10.4%
32.8 %
Net earnings including noncontrolling interests
Net earnings attributable to noncontrolling interests
Net earnings attributable to Starbucks
$
$
1,383.8
Effective tax rate including noncontrolling interests
Net interest income and other increased $29 million over the prior year, primarily due to gains on the sale of the equity in our
Chile and Argentina joint ventures in the fourth quarter of fiscal 2013 (approximately $45 million) and in Mexico in the second
quarter of fiscal 2013 (approximately $35 million). These gains were partially offset by the absence of additional income
recognized in the prior year associated with unredeemed gift cards following a court ruling related to state unclaimed property
laws (approximately $29 million). Also offsetting the gains were unfavorable mark-to-market adjustments in fiscal 2013
compared to favorable mark-to-market adjustments in fiscal 2012 from derivatives used to manage our risk of commodity price
fluctuations (approximately $24 million).
Income taxes for fiscal year 2013 resulted in an effective tax rate of 103.8% compared to 32.8% for fiscal year 2012. The
change in our effective tax rate was primarily due to the impact of the litigation charge associated with the Kraft arbitration in
fiscal 2013. For additional information on the impact to our fiscal 2013 effective tax rate from the litigation charge, see Note
13, Income Taxes, to the consolidated financial statements included in Item 8 of Part II of this 10-K. Excluding the impact of
the litigation charge, the effective tax rate for fiscal year 2013 decreased slightly compared to fiscal 2012 primarily due to
benefits from releasing certain tax reserves in fiscal 2013 and a further benefit in fiscal 2013 primarily relating to state income
tax expense adjustments for returns filed in prior years. These items were partially offset by a decrease in tax benefits relating
to coffee procurement in fiscal 2013 compared to fiscal 2012.
Segment Information
Results of operations by segment (in millions):
Americas
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of Americas Total
Net Revenues
$
$
10,038.3
915.4
47.1
11,000.8
4,214.9
3,710.2
96.9
429.3
186.7
8,638.0
2.4
2,365.2
$
$
9,077.0
825.8
33.2
9,936.0
3,885.5
3,427.8
83.8
392.4
128.2
7,917.7
2.1
2,020.4
91.3 %
8.3
0.4
100.0
38.3
33.7
0.9
3.9
1.7
78.5
—
21.5%
37.0 %
91.4 %
8.3
0.3
100.0
39.1
34.5
0.8
3.9
1.3
79.7
—
20.3%
37.8 %
Americas total net revenues for fiscal 2013 increased $1.1 billion, or 11%, primarily due to increased revenues from company-
operated stores (contributing $961 million) and licensed stores (contributing $90 million).
The increase in company-operated store revenues was driven by an increase in comparable store sales (7%, or approximately
$676 million) and incremental revenues from 276 net new company-operated store openings over the past 12 months
(approximately $273 million). The increase in licensed store revenues was due to higher product sales to and royalty revenues
from our licensees as a result of improved comparable store sales and the opening of 404 net new licensed stores over the past
12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 80 basis points, primarily due to store
initiatives to reduce waste (approximately 40 basis points) and lower commodity costs (approximately 30 basis points), driven
by a decrease in coffee costs.
Store operating expenses as a percentage of total net revenues (as well as a percentage of company-operated store revenues)
decreased 80 basis points, primarily driven by sales leverage (approximately 60 basis points).
General and administrative expenses as a percentage of total net revenues increased 40 basis points primarily due to the costs
related to our October Global Leadership Conference (approximately 20 basis points).
The combination of these changes resulted in an increase in operating margin of 120 basis points over fiscal 2012.
Starbucks Corporation
2014 Form 10-K
33
EMEA
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of EMEA Total
Net Revenues
$
$
$
932.8
190.3
36.9
1,160.0
590.9
339.4
38.5
55.5
71.9
968.3
139.5
33.5
1,141.3
597.3
371.1
33.6
57.1
75.7
1,096.2
1,134.8
0.4
64.2
$
0.3
6.8
80.4 %
16.4
3.2
100.0
50.9
29.3
3.3
4.8
6.2
94.5
—
5.5%
84.8 %
12.2
2.9
100.0
52.3
32.5
2.9
5.0
6.6
99.4
—
0.6%
36.4 %
38.3 %
Revenues
EMEA total net revenues for fiscal 2013 increased $19 million, or 2%, over fiscal 2012. Licensed store revenues grew $51
million, or 36%, due to increased product sales to and higher royalty revenues from licensees, primarily from the opening of
129 net new licensed stores over the past 12 months and improved comparable store sales. This growth was largely offset by a
decline of $36 million in company-operated store revenues resulting from our store portfolio optimization activities which
began in the prior year.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 140 basis points, primarily due to lower
occupancy costs resulting from our store portfolio optimization initiatives in Europe that began in the fourth quarter of fiscal
2012 (approximately 120 basis points) and a reduction to the estimated asset retirement obligations of our store leases in the
region in fiscal 2013 (approximately 70 basis points). These improvements were partially offset by the impact of the shift in
composition of our store portfolio in the region to more licensed stores, which have a lower gross margin.
Store operating expenses as a percentage of total net revenues decreased 320 basis points. As a percentage of company-
operated store revenues, store operating expenses decreased 190 basis points, primarily from our store portfolio optimization
initiatives (approximately 120 basis points).
Other operating expenses as a percentage of total net revenues increased 40 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 250 basis points, mainly driven by sales leverage (approximately
180 basis points).
The above changes contributed to an overall improvement in operating margin of 490 basis points over fiscal 2012.
China/Asia Pacific
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of CAP Total
Net Revenues
$
$
73.2 %
67.8 %
671.7
245.3
917.0
449.5
170.0
46.1
33.8
48.4
747.8
152.0
321.2
489.2
232.2
721.4
362.8
119.2
47.0
23.2
39.0
591.2
122.4
252.6
26.8
100.0
49.0
18.5
5.0
3.7
5.3
81.5
16.6
32.2
100.0
50.3
16.5
6.5
3.2
5.4
82.0
17.0
Store operating expenses as a percentage of company-
operated store revenues
$
$
35.0%
25.3 %
35.0%
24.4 %
China/Asia Pacific total net revenues for fiscal 2013 increased $196 million, or 27%, primarily due to increased revenues from
company-operated stores (contributing $183 million), driven by the opening of 240 net new stores over the past 12 months
(approximately $129 million) and a 9% increase in comparable store sales (approximately $43 million).
Licensed store revenues contributed $13 million to the increase in total net revenues, mainly from increased royalty revenues
from and product sales to licensees, driven by the opening of 348 net new licensed stores over the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 130 basis points, primarily driven by
company-operated store growth (approximately 170 basis points) as product sales through company-operated stores have
higher gross margins than product sales to licensees.
Store operating expenses as a percentage of total net revenues increased 200 basis points due primarily to new store growth. As
a percentage of company-operated store revenues, store operating expenses increased 90 basis points due to a change in
classification of certain operating costs that were included in general and administrative expenses (approximately 50 basis
points) and other operating expenses (approximately 40 basis points) in the prior year.
Other operating expenses as a percentage of total net revenues decreased 150 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 140 basis points, primarily driven by a change in classification of
certain operating costs to store operating expenses in the current year (approximately 110 basis points).
Income from equity investees increased $30 million, primarily due to improved performance of our joint venture operations in
Japan and China.
The above changes resulted in the operating margin percentage being unchanged year over year.
34 Starbucks Corporation
2014 Form 10-K
EMEA
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of EMEA Total
Net Revenues
$
$
80.4 %
84.8 %
1,160.0
1,141.3
932.8
190.3
36.9
590.9
339.4
38.5
55.5
71.9
1,096.2
0.4
968.3
139.5
33.5
597.3
371.1
33.6
57.1
75.7
1,134.8
0.3
6.8
16.4
3.2
100.0
50.9
29.3
3.3
4.8
6.2
94.5
—
12.2
2.9
100.0
52.3
32.5
2.9
5.0
6.6
99.4
—
$
64.2
$
5.5%
0.6%
EMEA total net revenues for fiscal 2013 increased $19 million, or 2%, over fiscal 2012. Licensed store revenues grew $51
million, or 36%, due to increased product sales to and higher royalty revenues from licensees, primarily from the opening of
129 net new licensed stores over the past 12 months and improved comparable store sales. This growth was largely offset by a
decline of $36 million in company-operated store revenues resulting from our store portfolio optimization activities which
began in the prior year.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 140 basis points, primarily due to lower
occupancy costs resulting from our store portfolio optimization initiatives in Europe that began in the fourth quarter of fiscal
2012 (approximately 120 basis points) and a reduction to the estimated asset retirement obligations of our store leases in the
region in fiscal 2013 (approximately 70 basis points). These improvements were partially offset by the impact of the shift in
composition of our store portfolio in the region to more licensed stores, which have a lower gross margin.
Store operating expenses as a percentage of total net revenues decreased 320 basis points. As a percentage of company-
operated store revenues, store operating expenses decreased 190 basis points, primarily from our store portfolio optimization
initiatives (approximately 120 basis points).
Other operating expenses as a percentage of total net revenues increased 40 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 250 basis points, mainly driven by sales leverage (approximately
180 basis points).
The above changes contributed to an overall improvement in operating margin of 490 basis points over fiscal 2012.
China/Asia Pacific
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Store operating expenses as a percentage of company-
operated store revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of CAP Total
Net Revenues
$
$
671.7
245.3
917.0
449.5
170.0
46.1
33.8
48.4
747.8
152.0
321.2
$
$
489.2
232.2
721.4
362.8
119.2
47.0
23.2
39.0
591.2
122.4
252.6
73.2 %
26.8
100.0
49.0
18.5
5.0
3.7
5.3
81.5
16.6
35.0%
25.3 %
67.8 %
32.2
100.0
50.3
16.5
6.5
3.2
5.4
82.0
17.0
35.0%
24.4 %
36.4 %
38.3 %
Revenues
China/Asia Pacific total net revenues for fiscal 2013 increased $196 million, or 27%, primarily due to increased revenues from
company-operated stores (contributing $183 million), driven by the opening of 240 net new stores over the past 12 months
(approximately $129 million) and a 9% increase in comparable store sales (approximately $43 million).
Licensed store revenues contributed $13 million to the increase in total net revenues, mainly from increased royalty revenues
from and product sales to licensees, driven by the opening of 348 net new licensed stores over the past 12 months.
Operating Expenses
Cost of sales including occupancy costs as a percentage of total net revenues decreased 130 basis points, primarily driven by
company-operated store growth (approximately 170 basis points) as product sales through company-operated stores have
higher gross margins than product sales to licensees.
Store operating expenses as a percentage of total net revenues increased 200 basis points due primarily to new store growth. As
a percentage of company-operated store revenues, store operating expenses increased 90 basis points due to a change in
classification of certain operating costs that were included in general and administrative expenses (approximately 50 basis
points) and other operating expenses (approximately 40 basis points) in the prior year.
Other operating expenses as a percentage of total net revenues decreased 150 basis points. As a percentage of non-company-
operated store revenues, other operating expenses decreased 140 basis points, primarily driven by a change in classification of
certain operating costs to store operating expenses in the current year (approximately 110 basis points).
Income from equity investees increased $30 million, primarily due to improved performance of our joint venture operations in
Japan and China.
The above changes resulted in the operating margin percentage being unchanged year over year.
Starbucks Corporation
2014 Form 10-K
35
Channel Development
Fiscal Year Ended
Net revenues:
CPG
Foodservice
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
As a % of Channel Development
Total Net Revenues
$
$
$
1,056.0
342.9
1,398.9
878.4
179.4
1.1
21.1
1,080.0
96.6
415.5
$
952.1
320.9
1,273.0
827.6
171.9
1.3
17.0
1,017.8
85.2
340.4
75.5 %
24.5
100.0
62.8
12.8
0.1
1.5
77.2
6.9
29.7%
74.8 %
25.2
100.0
65.0
13.5
0.1
1.3
80.0
6.7
26.7%
All Other Segments
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating loss
Channel Development total net revenues for fiscal 2013 increased $126 million, or 10%, primarily due to increased sales of
premium single-serve products (approximately $116 million).
Operating Expenses
Cost of sales as a percentage of total net revenues decreased 220 basis points, primarily due to lower coffee costs
(approximately 260 basis points).
Other operating expenses as a percentage of total net revenues decreased 70 basis points, due primarily to lower marketing
expenditures (approximately 20 basis points) and increased sales leverage (approximately 20 basis points).
Cash and Investment Overview
The above changes contributed to an increase in operating margin of 300 basis points over fiscal 2012.
Sep 29,
2013
Sep 30,
2012
%
Change
$
150.4
$
9.5
230.2
390.1
239.8
66.5
71.7
11.7
34.9
424.6
—
$
(34.5) $
—
12.8
192.3
205.1
140.1
—
70.9
2.5
19.7
233.2
0.7
(27.4)
nm
(25.8)%
19.7
90.2
71.2
nm
1.1
368.0
77.2
82.1
(100.0)
25.9 %
All Other Segments includes Teavana, Seattle’s Best Coffee, Evolution Fresh, and Digital Ventures.
Total net revenues for All Other Segments increased $185 million, driven by incremental revenues from the acquisition of
Teavana in the second quarter of fiscal 2013 (approximately $156 million).
Total operating expenses increased $191 million, largely due to incremental expenses from the acquisition of Teavana.
FINANCIAL CONDITION, LIQUIDITY AND CAPITAL RESOURCES
Starbucks cash and investments were $2.2 billion and $3.3 billion as of September 28, 2014 and September 29, 2013,
respectively. In the first quarter of fiscal 2014, we paid $2.8 billion for the Kraft arbitration matter that was accrued in the
fourth quarter of fiscal 2013. We actively manage our cash and investments in order to internally fund operating needs, make
scheduled interest and principal payments on our borrowings, and return cash to shareholders through common stock cash
dividend payments and share repurchases. Our investment portfolio primarily includes highly liquid available-for-sale
securities, including government treasury securities (foreign and domestic), corporate bonds, mortgage and asset-backed
securities, state and local government obligations, agency obligations and certificates of deposit. During the fourth quarter of
fiscal 2014, a significant portion of our offshore investment portfolio was liquidated in anticipation of funding the acquisition
of Starbucks Japan, Ltd ("Starbucks Japan") in fiscal 2015, discussed further in Note 18, Subsequent Event. As of
September 28, 2014, approximately $1.4 billion of cash and investments were held in foreign subsidiaries.
Borrowing capacity
In December 2013, we issued $400 million of 3-year 0.875% Senior Notes ("the 2016 notes") due December 2016, and $350
million of 5-year 2.000% Senior Notes ("the 2018 notes") due December 2018, in an underwritten registered public offering, to
fund a portion of the payment required by the arbitration award in the Kraft litigation matter. Interest on the notes is payable
semi-annually on June 5 and December 5 of each year, commencing on June 5, 2014. See Note 9, Debt, to the consolidated
financial statements included in Item 8 of Part II of this 10-K for details of the components of our long-term debt.
The indentures under which all of our Senior Notes were issued require us to maintain compliance with certain covenants,
including limits on future liens and sale and leaseback transactions on certain material properties. As of September 28, 2014,
we were in compliance with all applicable covenants.
Our $750 million unsecured, revolving credit facility with various banks, of which $150 million may be used for issuances of
letters of credit, is available for working capital, capital expenditures and other corporate purposes, including acquisitions and
share repurchases, and is currently set to mature on February 5, 2018. We may request, and the banks may grant, at their
discretion, increases to the credit facility by a total additional amount of up to $750 million. Borrowings under the credit
facility will bear interest at a variable rate based on LIBOR, and, for US dollar-denominated loans under certain circumstances,
a Base Rate (as defined in the credit facility), in each case plus an applicable margin. The applicable margin is based on the
36 Starbucks Corporation
2014 Form 10-K
Channel Development
Fiscal Year Ended
Net revenues:
CPG
Foodservice
Total net revenues
Cost of sales
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating income
Revenues
Operating Expenses
(approximately 260 basis points).
Sep 29,
2013
Sep 30,
2012
Sep 29,
2013
Sep 30,
2012
$
1,056.0
$
342.9
1,398.9
878.4
179.4
1.1
21.1
1,080.0
96.6
952.1
320.9
1,273.0
827.6
171.9
1.3
17.0
1,017.8
85.2
340.4
As a % of Channel Development
Total Net Revenues
75.5 %
24.5
100.0
74.8 %
25.2
100.0
62.8
12.8
0.1
1.5
77.2
6.9
65.0
13.5
0.1
1.3
80.0
6.7
$
415.5
$
29.7%
26.7%
All Other Segments
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Total operating expenses
Income from equity investees
Operating loss
Sep 29,
2013
Sep 30,
2012
%
Change
$
$
$
150.4
9.5
230.2
390.1
239.8
66.5
71.7
11.7
34.9
424.6
—
(34.5) $
—
12.8
192.3
205.1
140.1
—
70.9
2.5
19.7
233.2
0.7
(27.4)
nm
(25.8)%
19.7
90.2
71.2
nm
1.1
368.0
77.2
82.1
(100.0)
25.9 %
Channel Development total net revenues for fiscal 2013 increased $126 million, or 10%, primarily due to increased sales of
premium single-serve products (approximately $116 million).
All Other Segments includes Teavana, Seattle’s Best Coffee, Evolution Fresh, and Digital Ventures.
Total net revenues for All Other Segments increased $185 million, driven by incremental revenues from the acquisition of
Teavana in the second quarter of fiscal 2013 (approximately $156 million).
Total operating expenses increased $191 million, largely due to incremental expenses from the acquisition of Teavana.
Cost of sales as a percentage of total net revenues decreased 220 basis points, primarily due to lower coffee costs
Other operating expenses as a percentage of total net revenues decreased 70 basis points, due primarily to lower marketing
expenditures (approximately 20 basis points) and increased sales leverage (approximately 20 basis points).
Cash and Investment Overview
FINANCIAL CONDITION, LIQUIDITY AND CAPITAL RESOURCES
The above changes contributed to an increase in operating margin of 300 basis points over fiscal 2012.
Starbucks cash and investments were $2.2 billion and $3.3 billion as of September 28, 2014 and September 29, 2013,
respectively. In the first quarter of fiscal 2014, we paid $2.8 billion for the Kraft arbitration matter that was accrued in the
fourth quarter of fiscal 2013. We actively manage our cash and investments in order to internally fund operating needs, make
scheduled interest and principal payments on our borrowings, and return cash to shareholders through common stock cash
dividend payments and share repurchases. Our investment portfolio primarily includes highly liquid available-for-sale
securities, including government treasury securities (foreign and domestic), corporate bonds, mortgage and asset-backed
securities, state and local government obligations, agency obligations and certificates of deposit. During the fourth quarter of
fiscal 2014, a significant portion of our offshore investment portfolio was liquidated in anticipation of funding the acquisition
of Starbucks Japan, Ltd ("Starbucks Japan") in fiscal 2015, discussed further in Note 18, Subsequent Event. As of
September 28, 2014, approximately $1.4 billion of cash and investments were held in foreign subsidiaries.
Borrowing capacity
In December 2013, we issued $400 million of 3-year 0.875% Senior Notes ("the 2016 notes") due December 2016, and $350
million of 5-year 2.000% Senior Notes ("the 2018 notes") due December 2018, in an underwritten registered public offering, to
fund a portion of the payment required by the arbitration award in the Kraft litigation matter. Interest on the notes is payable
semi-annually on June 5 and December 5 of each year, commencing on June 5, 2014. See Note 9, Debt, to the consolidated
financial statements included in Item 8 of Part II of this 10-K for details of the components of our long-term debt.
The indentures under which all of our Senior Notes were issued require us to maintain compliance with certain covenants,
including limits on future liens and sale and leaseback transactions on certain material properties. As of September 28, 2014,
we were in compliance with all applicable covenants.
Our $750 million unsecured, revolving credit facility with various banks, of which $150 million may be used for issuances of
letters of credit, is available for working capital, capital expenditures and other corporate purposes, including acquisitions and
share repurchases, and is currently set to mature on February 5, 2018. We may request, and the banks may grant, at their
discretion, increases to the credit facility by a total additional amount of up to $750 million. Borrowings under the credit
facility will bear interest at a variable rate based on LIBOR, and, for US dollar-denominated loans under certain circumstances,
a Base Rate (as defined in the credit facility), in each case plus an applicable margin. The applicable margin is based on the
Starbucks Corporation
2014 Form 10-K
37
better of (i) the Company's long-term credit ratings assigned by Moody's and Standard & Poor's rating agencies, and (ii) the
Company's fixed charge coverage ratio, pursuant to a pricing grid set forth in the credit facility. The current applicable margin
is 0.795% for Eurocurrency Rate Loans and 0.00% for Base Rate Loans. The credit facility contains provisions requiring us to
maintain compliance with certain covenants, including a minimum fixed charge coverage ratio, which measures our ability to
cover financing expenses. As of September 28, 2014, we were in compliance with all applicable covenants. No amounts were
outstanding under our credit facility as of September 28, 2014.
Under our commercial paper program, as approved by our Board of Directors, we may issue unsecured commercial paper notes
up to a maximum aggregate amount outstanding at any time of $1 billion, with individual maturities that may vary, but not
exceed 397 days from the date of issue. Amounts outstanding under the commercial paper program are to be backstopped by
available commitments under our credit facility. Currently, we may issue up to $727 million under our commercial paper
program (the $750 million committed credit facility amount, less $23 million in outstanding letters of credit). The proceeds
from borrowings under our commercial paper program may be used for working capital needs, capital expenditures and other
corporate purposes, including acquisitions and share repurchases. In the first quarter of fiscal 2014, we issued and subsequently
repaid commercial paper borrowings of $225 million to fund a portion of the $2.8 billion payment for the Kraft arbitration
matter. In the fourth quarter of fiscal 2014, we issued and subsequently repaid commercial paper borrowings of $25 million to
fund other corporate purposes. There were no other commercial paper borrowings during fiscal 2014 or fiscal 2013.
Use of Cash
In the first quarter of fiscal 2014, Starbucks paid all amounts due to Kraft under the arbitration, including prejudgment interest
and attorneys' fees, and fully extinguished the litigation charge liability. Of the $2,784.1 million litigation charge accrued in the
fourth quarter of fiscal 2013, $2,763.9 million was paid and the remainder was released as a litigation credit in the first quarter
of fiscal 2014 to reflect a reduction to our estimated prejudgment interest payable as a result of paying our obligation earlier
than anticipated.
We expect to use additional available cash and investments, including additional potential future borrowings under the credit
facility and commercial paper program, to invest in our core businesses, including new product innovations and related
marketing support, as well as other new business opportunities related to our core businesses. Further, we may use our available
cash resources to make proportionate capital contributions to our equity method and cost method investees. We may also seek
strategic acquisitions to leverage existing capabilities and further build our business in support of our growth agenda.
Acquisitions may include increasing our ownership interests in our equity method and cost method investees. Any decisions to
increase such ownership interests will be driven by valuation and fit with our ownership strategy.
We believe that future cash flows generated from operations and existing cash and investments both domestically and
internationally will be sufficient to finance capital requirements for our core businesses in those respective markets as well as
shareholder distributions for the foreseeable future. Significant new joint ventures, acquisitions and/or other new business
opportunities may require additional outside funding.
As described further in Note 18, Subsequent Event, in September 2014, we entered into a tender offer bid agreement with
Starbucks Japan and our joint venture partner, Sazaby League, Ltd., to acquire the remaining 60.5% ownership interest in
Starbucks Japan for approximately $893 million, through a two-step tender offer. In the first quarter of fiscal 2015, we funded
the first tender offer step with approximately $511 million in offshore cash. We also expect to fund a majority of the second
tender offer step with offshore cash. We have borrowed funds domestically and continue to believe we have the ability to do so
at reasonable interest rates; however, additional borrowings would result in increased interest expense in the future.
We consider the majority of undistributed earnings of our foreign subsidiaries and equity investees as of September 28, 2014 to
be indefinitely reinvested and, accordingly, no US income and foreign withholding taxes have been provided on such earnings.
We have not, nor do we anticipate the need to, repatriate funds to the US to satisfy domestic liquidity needs; however, in the
event that we need to repatriate all or a portion of our foreign cash to the US, we would be subject to additional US income
taxes, which could be material. We do not believe it is practicable to calculate the potential tax impact of repatriation, as there is
a significant amount of uncertainty around the calculation, including the availability and amount of foreign tax credits at the
time of repatriation, tax rates in effect, and other indirect tax consequences associated with repatriation.
Other than normal operating expenses and funding the acquisition of Starbucks Japan for approximately $893 million, cash
requirements for fiscal 2015 are expected to consist primarily of capital expenditures for new company-operated stores;
remodeling and refurbishment of, and equipment upgrades for, existing company-operated stores; systems and technology
investments in the stores and in the support infrastructure; and additional investments in manufacturing capacity. Total capital
expenditures for fiscal 2015 are expected to be approximately $1.4 billion.
During each of the first three quarters of fiscal 2013, we declared and paid a cash dividend to shareholders of $0.21 per share.
In the fourth quarter of fiscal 2013 and each of the first three quarters of fiscal 2014 we declared a cash dividend of $0.26 per
share. Cash dividends paid in fiscal 2014 and 2013 totaled $783.1 million and $628.9 million, respectively. In the fourth quarter
38 Starbucks Corporation
2014 Form 10-K
of fiscal 2014, we declared a cash dividend of $0.32 per share to be paid on November 28, 2014 with an expected payout of
approximately $239.8 million.
During fiscal years 2014 and 2013, we repurchased 10.5 million and 10.8 million shares of common stock, respectively, or
$769.8 million and $544.1 million, respectively, under share repurchase authorizations. The number of remaining shares
authorized for repurchase at September 28, 2014 totaled 15.9 million.
Cash Flows
Cash provided by operating activities was $607.8 million for fiscal 2014, compared to $2.9 billion for fiscal 2013. The decrease
was driven by the first quarter payment of $2.8 billion for the Kraft arbitration matter discussed above. This was partially offset
by cash provided by operating activities of $3.4 billion primarily resulting from strong earnings and favorable changes in
working capital accounts in the current year.
Cash used by investing activities totaled $817.7 million for fiscal 2014, compared to $1.4 billion for fiscal 2013. The change
was primarily due to cash paid to acquire Teavana in the prior year. Also contributing was an increase in our investments in
long-term securities during fiscal 2014, more than offset by the subsequent liquidation of a significant portion of our offshore
investment portfolio in the fourth quarter of fiscal 2014 in anticipation of funding the acquisition of Starbucks Japan.
Cash used by financing activities for fiscal 2014 totaled $623.3 million, compared to $108.2 million for fiscal 2013. The
increase was primarily due to an increase in cash returned to shareholders through share repurchases and higher dividend
payments in fiscal 2014 and decreased proceeds from the exercise of stock options and the related excess tax benefits, resulting
from fewer stock option exercises during the period.
Contractual Obligations
Our contractual obligations and borrowings as of September 28, 2014, and the timing and effect that such commitments are
expected to have on our liquidity and capital requirements in future periods (in millions):
Contractual Obligations (1)
Operating lease obligations(2)
Total
Less than 1
Year
1 - 3
Years
3 - 5
Years
More than
5 Years
$
4,957.9
$
925.6
$
1,522.9
$
1,007.1
$
1,502.3
Payments Due by Period
Debt obligations
Principal payments
Interest payments(3)
Purchase obligations(4)
Other obligations(5)
Total
(1)
2,050.0
417.7
1,254.7
55.1
—
73.8
848.9
2.7
950.0
145.8
365.7
5.6
350.0
68.2
27.7
5.3
750.0
129.9
12.4
41.5
$
8,735.4
$
1,851.0
$
2,990.0
$
1,458.3
$
2,436.1
Income tax liabilities for uncertain tax positions were excluded as we are not able to make a reasonably reliable estimate
of the amount and period of related future payments. As of September 28, 2014, we had $121.0 million of gross
unrecognized tax benefits for uncertain tax positions, which includes accrued interest and penalties.
(2) Amounts include direct lease obligations, excluding any taxes, insurance and other related expenses.
(3) Amounts exclude any gain or loss upon settlement of related interest rate swap agreements, which are described further
in Note 3, Derivative Financial Instruments.
(4) Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding on
Starbucks and that specify all significant terms. Green coffee purchase commitments comprise 90% of total purchase
(5) Other obligations include other long-term liabilities primarily consisting of asset retirement obligations, capital lease
Starbucks currently expects to fund these commitments primarily with operating cash flows generated in the normal course of
obligations.
obligations and hedging instruments.
business.
Off-Balance Sheet Arrangements
Off-balance sheet arrangements relate to operating lease and purchase commitments detailed in the footnotes to the
consolidated financial statements included in Item 8 of Part II of this 10-K.
better of (i) the Company's long-term credit ratings assigned by Moody's and Standard & Poor's rating agencies, and (ii) the
Company's fixed charge coverage ratio, pursuant to a pricing grid set forth in the credit facility. The current applicable margin
is 0.795% for Eurocurrency Rate Loans and 0.00% for Base Rate Loans. The credit facility contains provisions requiring us to
maintain compliance with certain covenants, including a minimum fixed charge coverage ratio, which measures our ability to
cover financing expenses. As of September 28, 2014, we were in compliance with all applicable covenants. No amounts were
outstanding under our credit facility as of September 28, 2014.
Under our commercial paper program, as approved by our Board of Directors, we may issue unsecured commercial paper notes
up to a maximum aggregate amount outstanding at any time of $1 billion, with individual maturities that may vary, but not
exceed 397 days from the date of issue. Amounts outstanding under the commercial paper program are to be backstopped by
available commitments under our credit facility. Currently, we may issue up to $727 million under our commercial paper
program (the $750 million committed credit facility amount, less $23 million in outstanding letters of credit). The proceeds
from borrowings under our commercial paper program may be used for working capital needs, capital expenditures and other
corporate purposes, including acquisitions and share repurchases. In the first quarter of fiscal 2014, we issued and subsequently
repaid commercial paper borrowings of $225 million to fund a portion of the $2.8 billion payment for the Kraft arbitration
matter. In the fourth quarter of fiscal 2014, we issued and subsequently repaid commercial paper borrowings of $25 million to
fund other corporate purposes. There were no other commercial paper borrowings during fiscal 2014 or fiscal 2013.
Use of Cash
than anticipated.
In the first quarter of fiscal 2014, Starbucks paid all amounts due to Kraft under the arbitration, including prejudgment interest
and attorneys' fees, and fully extinguished the litigation charge liability. Of the $2,784.1 million litigation charge accrued in the
fourth quarter of fiscal 2013, $2,763.9 million was paid and the remainder was released as a litigation credit in the first quarter
of fiscal 2014 to reflect a reduction to our estimated prejudgment interest payable as a result of paying our obligation earlier
We expect to use additional available cash and investments, including additional potential future borrowings under the credit
facility and commercial paper program, to invest in our core businesses, including new product innovations and related
marketing support, as well as other new business opportunities related to our core businesses. Further, we may use our available
cash resources to make proportionate capital contributions to our equity method and cost method investees. We may also seek
strategic acquisitions to leverage existing capabilities and further build our business in support of our growth agenda.
Acquisitions may include increasing our ownership interests in our equity method and cost method investees. Any decisions to
increase such ownership interests will be driven by valuation and fit with our ownership strategy.
We believe that future cash flows generated from operations and existing cash and investments both domestically and
internationally will be sufficient to finance capital requirements for our core businesses in those respective markets as well as
shareholder distributions for the foreseeable future. Significant new joint ventures, acquisitions and/or other new business
opportunities may require additional outside funding.
As described further in Note 18, Subsequent Event, in September 2014, we entered into a tender offer bid agreement with
Starbucks Japan and our joint venture partner, Sazaby League, Ltd., to acquire the remaining 60.5% ownership interest in
Starbucks Japan for approximately $893 million, through a two-step tender offer. In the first quarter of fiscal 2015, we funded
the first tender offer step with approximately $511 million in offshore cash. We also expect to fund a majority of the second
tender offer step with offshore cash. We have borrowed funds domestically and continue to believe we have the ability to do so
at reasonable interest rates; however, additional borrowings would result in increased interest expense in the future.
We consider the majority of undistributed earnings of our foreign subsidiaries and equity investees as of September 28, 2014 to
be indefinitely reinvested and, accordingly, no US income and foreign withholding taxes have been provided on such earnings.
We have not, nor do we anticipate the need to, repatriate funds to the US to satisfy domestic liquidity needs; however, in the
event that we need to repatriate all or a portion of our foreign cash to the US, we would be subject to additional US income
taxes, which could be material. We do not believe it is practicable to calculate the potential tax impact of repatriation, as there is
a significant amount of uncertainty around the calculation, including the availability and amount of foreign tax credits at the
time of repatriation, tax rates in effect, and other indirect tax consequences associated with repatriation.
Other than normal operating expenses and funding the acquisition of Starbucks Japan for approximately $893 million, cash
requirements for fiscal 2015 are expected to consist primarily of capital expenditures for new company-operated stores;
remodeling and refurbishment of, and equipment upgrades for, existing company-operated stores; systems and technology
investments in the stores and in the support infrastructure; and additional investments in manufacturing capacity. Total capital
expenditures for fiscal 2015 are expected to be approximately $1.4 billion.
During each of the first three quarters of fiscal 2013, we declared and paid a cash dividend to shareholders of $0.21 per share.
In the fourth quarter of fiscal 2013 and each of the first three quarters of fiscal 2014 we declared a cash dividend of $0.26 per
share. Cash dividends paid in fiscal 2014 and 2013 totaled $783.1 million and $628.9 million, respectively. In the fourth quarter
of fiscal 2014, we declared a cash dividend of $0.32 per share to be paid on November 28, 2014 with an expected payout of
approximately $239.8 million.
During fiscal years 2014 and 2013, we repurchased 10.5 million and 10.8 million shares of common stock, respectively, or
$769.8 million and $544.1 million, respectively, under share repurchase authorizations. The number of remaining shares
authorized for repurchase at September 28, 2014 totaled 15.9 million.
Cash Flows
Cash provided by operating activities was $607.8 million for fiscal 2014, compared to $2.9 billion for fiscal 2013. The decrease
was driven by the first quarter payment of $2.8 billion for the Kraft arbitration matter discussed above. This was partially offset
by cash provided by operating activities of $3.4 billion primarily resulting from strong earnings and favorable changes in
working capital accounts in the current year.
Cash used by investing activities totaled $817.7 million for fiscal 2014, compared to $1.4 billion for fiscal 2013. The change
was primarily due to cash paid to acquire Teavana in the prior year. Also contributing was an increase in our investments in
long-term securities during fiscal 2014, more than offset by the subsequent liquidation of a significant portion of our offshore
investment portfolio in the fourth quarter of fiscal 2014 in anticipation of funding the acquisition of Starbucks Japan.
Cash used by financing activities for fiscal 2014 totaled $623.3 million, compared to $108.2 million for fiscal 2013. The
increase was primarily due to an increase in cash returned to shareholders through share repurchases and higher dividend
payments in fiscal 2014 and decreased proceeds from the exercise of stock options and the related excess tax benefits, resulting
from fewer stock option exercises during the period.
Contractual Obligations
Our contractual obligations and borrowings as of September 28, 2014, and the timing and effect that such commitments are
expected to have on our liquidity and capital requirements in future periods (in millions):
Contractual Obligations (1)
Operating lease obligations(2)
Debt obligations
Principal payments
Interest payments(3)
Purchase obligations(4)
Other obligations(5)
Total
Payments Due by Period
Total
Less than 1
Year
1 - 3
Years
3 - 5
Years
More than
5 Years
$
4,957.9
$
925.6
$
1,522.9
$
1,007.1
$
1,502.3
2,050.0
417.7
1,254.7
55.1
—
73.8
848.9
2.7
950.0
145.8
365.7
5.6
350.0
68.2
27.7
5.3
750.0
129.9
12.4
41.5
$
8,735.4
$
1,851.0
$
2,990.0
$
1,458.3
$
2,436.1
(1)
Income tax liabilities for uncertain tax positions were excluded as we are not able to make a reasonably reliable estimate
of the amount and period of related future payments. As of September 28, 2014, we had $121.0 million of gross
unrecognized tax benefits for uncertain tax positions, which includes accrued interest and penalties.
(2) Amounts include direct lease obligations, excluding any taxes, insurance and other related expenses.
(3) Amounts exclude any gain or loss upon settlement of related interest rate swap agreements, which are described further
in Note 3, Derivative Financial Instruments.
(4) Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding on
Starbucks and that specify all significant terms. Green coffee purchase commitments comprise 90% of total purchase
obligations.
(5) Other obligations include other long-term liabilities primarily consisting of asset retirement obligations, capital lease
obligations and hedging instruments.
Starbucks currently expects to fund these commitments primarily with operating cash flows generated in the normal course of
business.
Off-Balance Sheet Arrangements
Off-balance sheet arrangements relate to operating lease and purchase commitments detailed in the footnotes to the
consolidated financial statements included in Item 8 of Part II of this 10-K.
Starbucks Corporation
2014 Form 10-K
39
COMMODITY PRICES, AVAILABILITY AND GENERAL RISK CONDITIONS
Equity Security Price Risk
Commodity price risk represents Starbucks primary market risk, generated by our purchases of green coffee and dairy products,
among other items. We purchase, roast and sell high-quality whole-bean arabica coffee and related products and risk arises
from the price volatility of green coffee. In addition to coffee, we also purchase significant amounts of dairy products to
support the needs of our company-operated stores. The price and availability of these commodities directly impacts our results
of operations and we expect commodity prices, particularly coffee, to impact future results of operations. For additional details
see Product Supply in Item 1, as well as Risk Factors in Item 1A of this 10-K.
FINANCIAL RISK MANAGEMENT
Market risk is defined as the risk of losses due to changes in commodity prices, foreign currency exchange rates, equity
security prices, and interest rates. We manage our exposure to various market-based risks according to a market price risk
management policy. Under this policy, market-based risks are quantified and evaluated for potential mitigation strategies, such
as entering into hedging transactions. The market price risk management policy governs how hedging instruments may be used
to mitigate risk. Risk limits are set annually and prohibit speculative trading activity. We also monitor and limit the amount of
associated counterparty credit risk. In general, hedging instruments do not have maturities in excess of three years.
The sensitivity analyses disclosed below provide only a limited, point-in-time view of the market risk of the financial
instruments discussed. The actual impact of the respective underlying rates and price changes on the financial instruments may
differ significantly from those shown in the sensitivity analyses.
Commodity Price Risk
We purchase commodity inputs, including coffee, dairy products and diesel that are used in our operations and are subject to
price fluctuations that impact our financial results. We use a combination of pricing features embedded within supply contracts
and financial derivatives to manage our commodity price risk exposure, such as fixed-price and price-to-be-fixed contracts for
coffee purchases.
The following table summarizes the potential impact as of September 28, 2014 to Starbucks future net earnings and other
comprehensive income ("OCI") from changes in commodity prices. The information provided below relates only to the
hedging instruments and does not represent the corresponding changes in the underlying hedged items (in millions):
Increase/(Decrease) to Net Earnings
Increase/(Decrease) to OCI
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
Available-for-Sale Securities
Commodity hedges
$
4
$
(4) $
3
$
(3)
Foreign Currency Exchange Risk
The majority of our revenue, expense and capital purchasing activities are transacted in US dollars. However, because a portion
of our operations consists of activities outside of the US, we have transactions in other currencies, primarily the Canadian
dollar, Japanese yen, Chinese renminbi, British pound, and euro. To reduce cash flow volatility from foreign currency
fluctuations, we enter into derivative instruments to hedge portions of cash flows of anticipated revenue streams and inventory
purchases in currencies other than our functional currency, the US dollar, as well as the translation risk of certain balance sheet
items. See Note 3, Derivative Financial Instruments, for further discussion.
The following table summarizes the potential impact as of September 28, 2014 to Starbucks future net earnings and other
comprehensive income ("OCI") from changes in the fair value of these derivative financial instruments due to a change in the
value of the US dollar as compared to foreign exchange rates. The information provided below relates only to the hedging
instruments and does not represent the corresponding changes in the underlying hedged items (in millions):
Foreign currency hedges
$
7
$
(7) $
47
$
(47)
otherwise.
Increase/(Decrease) to Net Earnings
Increase/(Decrease) to OCI
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
40 Starbucks Corporation
2014 Form 10-K
We have minimal exposure to price fluctuations on equity mutual funds and equity exchange-traded funds within our trading
securities portfolio. Trading securities are recorded at fair value with unrealized holding gains and losses recorded in net
interest income and other in the consolidated statements of earnings. Our trading securities portfolio approximates a portion of
our liability under our Management Deferred Compensation Plan ("MDCP"), which is included in accrued compensation and
related costs, within accrued liabilities on the consolidated balance sheets. Changes in our MDCP liability are recorded in
general and administrative expenses in the consolidated statements of earnings.
We performed a sensitivity analysis based on a 10% change in the underlying equity prices of our investments as of
September 28, 2014 and determined that such a change would not have a significant impact on the fair value of these
instruments.
Interest Rate Risk
Long-term Debt
outstanding.
debt (in millions):
2016 notes
2017 notes
2018 notes
2023 notes
We utilize short-term and long-term financing and may use interest rate hedges to manage our overall interest expense related
to our existing fixed-rate debt, as well as to hedge the variability in cash flows due to changes in the benchmark interest rate
related to anticipated debt issuances. As of September 28, 2014, we did not have any interest rate hedge agreements
The following table summarizes the impact of a change in interest rates as of September 28, 2014 on the fair value of Starbucks
Stated Interest
Rate
Fair Value
Underlying Rate
Underlying Rate
100 Basis Point Increase in
100 Basis Point Decrease in
Change in Fair Value
0.875% $
6.250% $
2.000% $
3.850% $
400
625
353
786
$
$
$
$
(9) $
(17) $
(14) $
(58) $
9
17
14
58
Our available-for-sale securities comprise a diversified portfolio consisting mainly of fixed-income instruments. The primary
objective of these investments is to preserve capital and liquidity. Available-for-sale securities are recorded on the consolidated
balance sheets at fair value with unrealized gains and losses reported as a component of accumulated other comprehensive
income. We do not hedge the interest rate exposure on our available-for-sale securities. We performed a sensitivity analysis
based on a 100 basis point change in the underlying interest rate of our available-for-sale securities as of September 28, 2014,
and determined that such a change would not have a significant impact on the fair value of these instruments.
APPLICATION OF CRITICAL ACCOUNTING POLICIES
Critical accounting policies are those that management believes are both most important to the portrayal of our financial
condition and results and require the most difficult, subjective or complex judgments, often as a result of the need to make
estimates about the effect of matters that are inherently uncertain. Judgments and uncertainties affecting the application of those
policies may result in materially different amounts being reported under different conditions or using different assumptions.
Our significant accounting policies are discussed in Note 1, Summary of Significant Accounting Policies, to the consolidated
financial statements included in Item 8 of Part II of this 10-K. We believe that of our significant accounting policies, the
following policies involve a higher degree of judgment and/or complexity.
We consider financial reporting and disclosure practices and accounting policies quarterly to ensure that they provide accurate
and transparent information relative to the current economic and business environment. During the past three fiscal years, we
have not made any material changes to the accounting methodologies used to assess the areas discussed below, unless noted
COMMODITY PRICES, AVAILABILITY AND GENERAL RISK CONDITIONS
Equity Security Price Risk
Commodity price risk represents Starbucks primary market risk, generated by our purchases of green coffee and dairy products,
among other items. We purchase, roast and sell high-quality whole-bean arabica coffee and related products and risk arises
from the price volatility of green coffee. In addition to coffee, we also purchase significant amounts of dairy products to
support the needs of our company-operated stores. The price and availability of these commodities directly impacts our results
of operations and we expect commodity prices, particularly coffee, to impact future results of operations. For additional details
see Product Supply in Item 1, as well as Risk Factors in Item 1A of this 10-K.
FINANCIAL RISK MANAGEMENT
Market risk is defined as the risk of losses due to changes in commodity prices, foreign currency exchange rates, equity
security prices, and interest rates. We manage our exposure to various market-based risks according to a market price risk
management policy. Under this policy, market-based risks are quantified and evaluated for potential mitigation strategies, such
as entering into hedging transactions. The market price risk management policy governs how hedging instruments may be used
to mitigate risk. Risk limits are set annually and prohibit speculative trading activity. We also monitor and limit the amount of
associated counterparty credit risk. In general, hedging instruments do not have maturities in excess of three years.
The sensitivity analyses disclosed below provide only a limited, point-in-time view of the market risk of the financial
instruments discussed. The actual impact of the respective underlying rates and price changes on the financial instruments may
differ significantly from those shown in the sensitivity analyses.
Commodity Price Risk
coffee purchases.
We purchase commodity inputs, including coffee, dairy products and diesel that are used in our operations and are subject to
price fluctuations that impact our financial results. We use a combination of pricing features embedded within supply contracts
and financial derivatives to manage our commodity price risk exposure, such as fixed-price and price-to-be-fixed contracts for
The following table summarizes the potential impact as of September 28, 2014 to Starbucks future net earnings and other
comprehensive income ("OCI") from changes in commodity prices. The information provided below relates only to the
hedging instruments and does not represent the corresponding changes in the underlying hedged items (in millions):
Commodity hedges
$
4
$
(4) $
3
$
(3)
Increase/(Decrease) to Net Earnings
Increase/(Decrease) to OCI
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
Foreign Currency Exchange Risk
The majority of our revenue, expense and capital purchasing activities are transacted in US dollars. However, because a portion
of our operations consists of activities outside of the US, we have transactions in other currencies, primarily the Canadian
dollar, Japanese yen, Chinese renminbi, British pound, and euro. To reduce cash flow volatility from foreign currency
fluctuations, we enter into derivative instruments to hedge portions of cash flows of anticipated revenue streams and inventory
purchases in currencies other than our functional currency, the US dollar, as well as the translation risk of certain balance sheet
items. See Note 3, Derivative Financial Instruments, for further discussion.
The following table summarizes the potential impact as of September 28, 2014 to Starbucks future net earnings and other
comprehensive income ("OCI") from changes in the fair value of these derivative financial instruments due to a change in the
value of the US dollar as compared to foreign exchange rates. The information provided below relates only to the hedging
instruments and does not represent the corresponding changes in the underlying hedged items (in millions):
Foreign currency hedges
$
7
$
(7) $
47
$
(47)
Increase/(Decrease) to Net Earnings
Increase/(Decrease) to OCI
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
10% Increase in
Underlying Rate
10% Decrease in
Underlying Rate
We have minimal exposure to price fluctuations on equity mutual funds and equity exchange-traded funds within our trading
securities portfolio. Trading securities are recorded at fair value with unrealized holding gains and losses recorded in net
interest income and other in the consolidated statements of earnings. Our trading securities portfolio approximates a portion of
our liability under our Management Deferred Compensation Plan ("MDCP"), which is included in accrued compensation and
related costs, within accrued liabilities on the consolidated balance sheets. Changes in our MDCP liability are recorded in
general and administrative expenses in the consolidated statements of earnings.
We performed a sensitivity analysis based on a 10% change in the underlying equity prices of our investments as of
September 28, 2014 and determined that such a change would not have a significant impact on the fair value of these
instruments.
Interest Rate Risk
Long-term Debt
We utilize short-term and long-term financing and may use interest rate hedges to manage our overall interest expense related
to our existing fixed-rate debt, as well as to hedge the variability in cash flows due to changes in the benchmark interest rate
related to anticipated debt issuances. As of September 28, 2014, we did not have any interest rate hedge agreements
outstanding.
The following table summarizes the impact of a change in interest rates as of September 28, 2014 on the fair value of Starbucks
debt (in millions):
Stated Interest
Rate
Fair Value
100 Basis Point Increase in
Underlying Rate
100 Basis Point Decrease in
Underlying Rate
Change in Fair Value
0.875% $
6.250% $
2.000% $
3.850% $
400
625
353
786
$
$
$
$
(9) $
(17) $
(14) $
(58) $
9
17
14
58
2016 notes
2017 notes
2018 notes
2023 notes
Available-for-Sale Securities
Our available-for-sale securities comprise a diversified portfolio consisting mainly of fixed-income instruments. The primary
objective of these investments is to preserve capital and liquidity. Available-for-sale securities are recorded on the consolidated
balance sheets at fair value with unrealized gains and losses reported as a component of accumulated other comprehensive
income. We do not hedge the interest rate exposure on our available-for-sale securities. We performed a sensitivity analysis
based on a 100 basis point change in the underlying interest rate of our available-for-sale securities as of September 28, 2014,
and determined that such a change would not have a significant impact on the fair value of these instruments.
APPLICATION OF CRITICAL ACCOUNTING POLICIES
Critical accounting policies are those that management believes are both most important to the portrayal of our financial
condition and results and require the most difficult, subjective or complex judgments, often as a result of the need to make
estimates about the effect of matters that are inherently uncertain. Judgments and uncertainties affecting the application of those
policies may result in materially different amounts being reported under different conditions or using different assumptions.
Our significant accounting policies are discussed in Note 1, Summary of Significant Accounting Policies, to the consolidated
financial statements included in Item 8 of Part II of this 10-K. We believe that of our significant accounting policies, the
following policies involve a higher degree of judgment and/or complexity.
We consider financial reporting and disclosure practices and accounting policies quarterly to ensure that they provide accurate
and transparent information relative to the current economic and business environment. During the past three fiscal years, we
have not made any material changes to the accounting methodologies used to assess the areas discussed below, unless noted
otherwise.
Starbucks Corporation
2014 Form 10-K
41
Property, Plant and Equipment and Other Definite-Lived Assets
We evaluate property, plant and equipment and other definite-lived assets for impairment when facts and circumstances indicate
that the carrying values of such assets may not be recoverable. When evaluating for impairment, we first compare the carrying
value of the asset to the asset’s estimated future undiscounted cash flows. If the estimated undiscounted future cash flows are
less than the carrying value of the asset, we determine if we have an impairment loss by comparing the carrying value of the
asset to the asset's estimated fair value and recognize an impairment charge when the asset’s carrying value exceeds its
estimated fair value. The adjusted carrying amount of the asset becomes its new cost basis and is depreciated over the asset's
remaining useful life.
Long-lived assets are grouped with other assets and liabilities at the lowest level for which identifiable cash flows are largely
independent of the cash flows of other assets and liabilities. For company-operated store assets, the impairment test is
performed at the individual store asset group level. The fair value of a store’s assets is estimated using a discounted cash flow
model. For other long-lived assets, fair value is determined using an approach that is appropriate based on the relevant facts and
circumstances, which may include discounted cash flows, comparable transactions, or comparable company analyses.
Our impairment calculations contain uncertainties because they require management to make assumptions and to apply
judgment to estimate future cash flows and asset fair values. Key assumptions used in estimating future cash flows and asset
fair values include projected revenue growth and operating expenses, as well as forecasting asset useful lives and selecting an
appropriate discount rate. For company-operated stores, estimates of revenue growth and operating expenses are based on
internal projections and consider the store’s historical performance, the local market economics and the business environment
impacting the store’s performance. The discount rate is selected based on what we believe a buyer would assume when
determining a purchase price for the store. These estimates are subjective and our ability to realize future cash flows and asset
fair values is affected by factors such as ongoing maintenance and improvement of the assets, changes in economic conditions,
and changes in operating performance.
During fiscal 2014, there were no significant changes in any of our estimates or assumptions that had a material impact on the
outcome of our impairment calculations. However, as we periodically reassess estimated future cash flows and asset fair values,
changes in our estimates and assumptions may cause us to realize material impairment charges in the future.
Goodwill and Indefinite-Lived Intangible Assets
We evaluate goodwill and indefinite-lived intangible assets (primarily trade names and trademarks) for impairment annually
during our third fiscal quarter, or more frequently if an event occurs or circumstances change that would indicate that
impairment may exist. When evaluating for impairment, we may first perform a qualitative assessment to determine whether it
is more likely than not that a reporting unit or intangible asset group is impaired. If we do not perform a qualitative assessment,
or if we determine that it is not more likely than not that the fair value of the reporting unit or intangible asset group exceeds its
carrying amount, we calculate the estimated fair value of the reporting unit or intangible asset group. Fair value is the price a
market participant would pay for the reporting unit or intangible asset and is typically calculated using an income approach,
such as a discounted cash flow or relief-from-royalty method. If the carrying amount of the reporting unit or intangible asset
group exceeds the estimated fair value, an impairment charge is recorded to reduce the carrying value to the estimated fair
value.
Our decision to perform a qualitative impairment assessment for an individual reporting unit in a given year is influenced by a
number of factors, inclusive of the size of the reporting unit's goodwill, the significance of the excess of the reporting unit's
estimated fair value over carrying value at the last quantitative assessment date, and the amount of time in between quantitative
fair value assessments. During fiscal 2014, as part of our annual goodwill impairment analysis, we performed the qualitative
assessment for approximately $104 million, or 12%, of our total goodwill balance of $856.2 million, the majority of which
resides in our China retail, US licensed and US consumer packaged goods reporting units.
As part of our ongoing operations, we may close certain stores within a reporting unit containing goodwill due to
underperformance of the store or inability to renew our lease, among other reasons. We may abandon certain assets associated
with a closed store, including leasehold improvements and other non-transferable assets. When a portion of a reporting unit that
constitutes a business is to be disposed of, the associated goodwill is included in the carrying amount when determining any
loss on disposal. Our evaluation of whether the portion of a reporting unit being disposed of constitutes a business occurs on
the date of abandonment. Although an operating store meets the accounting definition of a business prior to abandonment, it
does not constitute a business on the closure date because the remaining assets on that date do not constitute an integrated set of
assets that are capable of being managed for the purpose of providing a return to investors. As a result, when closing individual
stores, we do not include goodwill in the calculation of any loss on disposal of the related assets. If store closures are indicative
of potential impairment of goodwill at the reporting unit level, we perform an evaluation of our reporting unit goodwill when
such closures occur.
42 Starbucks Corporation
2014 Form 10-K
Our impairment calculations contain uncertainties because they require management to make assumptions and to apply
judgment when performing a qualitative assessment or when estimating future cash flows and asset fair values. Key
assumptions used in estimating future cash flows and asset fair values typically include projected revenue growth and operating
expenses related to existing businesses, product innovation and new store concepts, as well as selecting an appropriate discount
rate. For indefinite-lived intangible assets, management also makes assumptions around the royalty rate that could
hypothetically be charged by a licensor of the asset to an unrelated licensee. For a goodwill reporting unit, estimates of revenue
growth and operating expenses are based on internal projections considering the reporting unit’s past performance and
forecasted growth, strategic initiatives, local market economics and the local business environment impacting the reporting
unit’s performance. The discount rate is selected based on the estimated cost of capital for a retail operator to operate the
reporting unit in the region. For indefinite-lived intangible assets, estimates of revenue growth are based on internal projections
considering the intangible asset group's past performance and forecasted growth, and the royalty rate used is based on observed
market royalty rates for similar licensing arrangements, adjusted for our particular facts and circumstances. The discount rate is
selected based on the estimated cost of capital that reflects the risk profile of the related business. These estimates are highly
subjective judgments and our ability to realize the future cash flows used in our fair value calculations is affected by factors
such as the success of strategic initiatives, changes in economic conditions, changes in our operating performance, and changes
in our business strategies.
For fiscal 2014, we determined the fair value of our material reporting units and intangible asset groups were significantly in
excess of their carrying values. Accordingly, we did not recognize any material impairment charges during the current fiscal
year. During fiscal 2014, there were no significant changes in any of our estimates or assumptions that had a material impact on
the outcome of our impairment calculations. However, as we periodically reassess estimated future cash flows and asset fair
values, changes in our estimates and assumptions may cause us to realize material impairment charges in the future.
Income Taxes
We recognize deferred tax assets and liabilities based on the differences between the financial statement carrying amounts and
the respective tax bases of our assets and liabilities. Deferred tax assets and liabilities are measured using current enacted tax
rates expected to apply to taxable income in the years in which we expect the temporary differences to reverse. We routinely
evaluate the likelihood of realizing the benefit of our deferred tax assets and may record a valuation allowance if, based on all
available evidence, we determine that some portion of the tax benefit will not be realized. Changes in tax laws and rates may
affect recorded deferred tax assets and liabilities and our effective tax rate in the future; however, we do not expect changes
from recently enacted tax laws to be material to the consolidated financial statements.
In evaluating our ability to recover our deferred tax assets within the jurisdiction from which they arise, we consider all
available positive and negative evidence, including scheduled reversals of deferred tax liabilities, projected future taxable
income, tax-planning strategies, and results of recent operations. In projecting future taxable income, we consider historical
results and incorporate assumptions about the amount of future state, federal, and foreign pretax operating income adjusted for
items that do not have tax consequences. Our assumptions regarding future taxable income are consistent with the plans and
estimates we are using to manage the underlying businesses. In evaluating the objective evidence that historical results provide,
we consider three years of cumulative operating income/(loss).
In addition, our income tax returns are periodically audited by domestic and foreign tax authorities. These audits include review
of our tax filing positions, including the timing and amount of deductions taken and the allocation of income between tax
jurisdictions. We evaluate our exposures associated with our various tax filing positions and recognize a tax benefit only if it is
more likely than not that the tax position will be sustained upon examination by the relevant taxing authorities, including
resolutions of any related appeals or litigation processes, based on the technical merits of our position. For uncertain tax
positions that do not meet this threshold, we record a related liability. We adjust our unrecognized tax benefit liability and
income tax expense in the period in which the uncertain tax position is effectively settled, the statute of limitations expires for
the relevant taxing authority to examine the tax position, or when new information becomes available. There is a reasonable
possibility that our unrecognized tax benefit liability will be adjusted within 12 months due to the expiration of a statute of
limitations; however, we do not expect this change to be material to the consolidated financial statements.
We have generated income in certain foreign jurisdictions that has not been subject to US income taxes. We intend to reinvest
these earnings for the foreseeable future. While we do not expect to repatriate cash to the US to satisfy domestic liquidity
needs, if these amounts were distributed to the US, in the form of dividends or otherwise, we would be subject to additional US
income taxes, which could be material. Determination of the amount of unrecognized deferred income tax liabilities on these
earnings is not practicable because such liability, if any, is dependent on circumstances existing if and when remittance occurs.
Our income tax expense, deferred tax assets and liabilities, and liabilities for unrecognized tax benefits reflect management’s
best assessment of estimated current and future taxes to be paid. Deferred tax asset valuation allowances and our liabilities for
unrecognized tax benefits require significant management judgment regarding applicable statutes and their related
interpretation, the status of various income tax audits, and our particular facts and circumstances. Although we believe that the
Property, Plant and Equipment and Other Definite-Lived Assets
We evaluate property, plant and equipment and other definite-lived assets for impairment when facts and circumstances indicate
that the carrying values of such assets may not be recoverable. When evaluating for impairment, we first compare the carrying
value of the asset to the asset’s estimated future undiscounted cash flows. If the estimated undiscounted future cash flows are
less than the carrying value of the asset, we determine if we have an impairment loss by comparing the carrying value of the
asset to the asset's estimated fair value and recognize an impairment charge when the asset’s carrying value exceeds its
estimated fair value. The adjusted carrying amount of the asset becomes its new cost basis and is depreciated over the asset's
remaining useful life.
Long-lived assets are grouped with other assets and liabilities at the lowest level for which identifiable cash flows are largely
independent of the cash flows of other assets and liabilities. For company-operated store assets, the impairment test is
performed at the individual store asset group level. The fair value of a store’s assets is estimated using a discounted cash flow
model. For other long-lived assets, fair value is determined using an approach that is appropriate based on the relevant facts and
circumstances, which may include discounted cash flows, comparable transactions, or comparable company analyses.
Our impairment calculations contain uncertainties because they require management to make assumptions and to apply
judgment to estimate future cash flows and asset fair values. Key assumptions used in estimating future cash flows and asset
fair values include projected revenue growth and operating expenses, as well as forecasting asset useful lives and selecting an
appropriate discount rate. For company-operated stores, estimates of revenue growth and operating expenses are based on
internal projections and consider the store’s historical performance, the local market economics and the business environment
impacting the store’s performance. The discount rate is selected based on what we believe a buyer would assume when
determining a purchase price for the store. These estimates are subjective and our ability to realize future cash flows and asset
fair values is affected by factors such as ongoing maintenance and improvement of the assets, changes in economic conditions,
and changes in operating performance.
During fiscal 2014, there were no significant changes in any of our estimates or assumptions that had a material impact on the
outcome of our impairment calculations. However, as we periodically reassess estimated future cash flows and asset fair values,
changes in our estimates and assumptions may cause us to realize material impairment charges in the future.
Goodwill and Indefinite-Lived Intangible Assets
We evaluate goodwill and indefinite-lived intangible assets (primarily trade names and trademarks) for impairment annually
during our third fiscal quarter, or more frequently if an event occurs or circumstances change that would indicate that
impairment may exist. When evaluating for impairment, we may first perform a qualitative assessment to determine whether it
is more likely than not that a reporting unit or intangible asset group is impaired. If we do not perform a qualitative assessment,
or if we determine that it is not more likely than not that the fair value of the reporting unit or intangible asset group exceeds its
carrying amount, we calculate the estimated fair value of the reporting unit or intangible asset group. Fair value is the price a
market participant would pay for the reporting unit or intangible asset and is typically calculated using an income approach,
such as a discounted cash flow or relief-from-royalty method. If the carrying amount of the reporting unit or intangible asset
group exceeds the estimated fair value, an impairment charge is recorded to reduce the carrying value to the estimated fair
value.
Our decision to perform a qualitative impairment assessment for an individual reporting unit in a given year is influenced by a
number of factors, inclusive of the size of the reporting unit's goodwill, the significance of the excess of the reporting unit's
estimated fair value over carrying value at the last quantitative assessment date, and the amount of time in between quantitative
fair value assessments. During fiscal 2014, as part of our annual goodwill impairment analysis, we performed the qualitative
assessment for approximately $104 million, or 12%, of our total goodwill balance of $856.2 million, the majority of which
resides in our China retail, US licensed and US consumer packaged goods reporting units.
As part of our ongoing operations, we may close certain stores within a reporting unit containing goodwill due to
underperformance of the store or inability to renew our lease, among other reasons. We may abandon certain assets associated
with a closed store, including leasehold improvements and other non-transferable assets. When a portion of a reporting unit that
constitutes a business is to be disposed of, the associated goodwill is included in the carrying amount when determining any
loss on disposal. Our evaluation of whether the portion of a reporting unit being disposed of constitutes a business occurs on
the date of abandonment. Although an operating store meets the accounting definition of a business prior to abandonment, it
does not constitute a business on the closure date because the remaining assets on that date do not constitute an integrated set of
assets that are capable of being managed for the purpose of providing a return to investors. As a result, when closing individual
stores, we do not include goodwill in the calculation of any loss on disposal of the related assets. If store closures are indicative
of potential impairment of goodwill at the reporting unit level, we perform an evaluation of our reporting unit goodwill when
such closures occur.
Our impairment calculations contain uncertainties because they require management to make assumptions and to apply
judgment when performing a qualitative assessment or when estimating future cash flows and asset fair values. Key
assumptions used in estimating future cash flows and asset fair values typically include projected revenue growth and operating
expenses related to existing businesses, product innovation and new store concepts, as well as selecting an appropriate discount
rate. For indefinite-lived intangible assets, management also makes assumptions around the royalty rate that could
hypothetically be charged by a licensor of the asset to an unrelated licensee. For a goodwill reporting unit, estimates of revenue
growth and operating expenses are based on internal projections considering the reporting unit’s past performance and
forecasted growth, strategic initiatives, local market economics and the local business environment impacting the reporting
unit’s performance. The discount rate is selected based on the estimated cost of capital for a retail operator to operate the
reporting unit in the region. For indefinite-lived intangible assets, estimates of revenue growth are based on internal projections
considering the intangible asset group's past performance and forecasted growth, and the royalty rate used is based on observed
market royalty rates for similar licensing arrangements, adjusted for our particular facts and circumstances. The discount rate is
selected based on the estimated cost of capital that reflects the risk profile of the related business. These estimates are highly
subjective judgments and our ability to realize the future cash flows used in our fair value calculations is affected by factors
such as the success of strategic initiatives, changes in economic conditions, changes in our operating performance, and changes
in our business strategies.
For fiscal 2014, we determined the fair value of our material reporting units and intangible asset groups were significantly in
excess of their carrying values. Accordingly, we did not recognize any material impairment charges during the current fiscal
year. During fiscal 2014, there were no significant changes in any of our estimates or assumptions that had a material impact on
the outcome of our impairment calculations. However, as we periodically reassess estimated future cash flows and asset fair
values, changes in our estimates and assumptions may cause us to realize material impairment charges in the future.
Income Taxes
We recognize deferred tax assets and liabilities based on the differences between the financial statement carrying amounts and
the respective tax bases of our assets and liabilities. Deferred tax assets and liabilities are measured using current enacted tax
rates expected to apply to taxable income in the years in which we expect the temporary differences to reverse. We routinely
evaluate the likelihood of realizing the benefit of our deferred tax assets and may record a valuation allowance if, based on all
available evidence, we determine that some portion of the tax benefit will not be realized. Changes in tax laws and rates may
affect recorded deferred tax assets and liabilities and our effective tax rate in the future; however, we do not expect changes
from recently enacted tax laws to be material to the consolidated financial statements.
In evaluating our ability to recover our deferred tax assets within the jurisdiction from which they arise, we consider all
available positive and negative evidence, including scheduled reversals of deferred tax liabilities, projected future taxable
income, tax-planning strategies, and results of recent operations. In projecting future taxable income, we consider historical
results and incorporate assumptions about the amount of future state, federal, and foreign pretax operating income adjusted for
items that do not have tax consequences. Our assumptions regarding future taxable income are consistent with the plans and
estimates we are using to manage the underlying businesses. In evaluating the objective evidence that historical results provide,
we consider three years of cumulative operating income/(loss).
In addition, our income tax returns are periodically audited by domestic and foreign tax authorities. These audits include review
of our tax filing positions, including the timing and amount of deductions taken and the allocation of income between tax
jurisdictions. We evaluate our exposures associated with our various tax filing positions and recognize a tax benefit only if it is
more likely than not that the tax position will be sustained upon examination by the relevant taxing authorities, including
resolutions of any related appeals or litigation processes, based on the technical merits of our position. For uncertain tax
positions that do not meet this threshold, we record a related liability. We adjust our unrecognized tax benefit liability and
income tax expense in the period in which the uncertain tax position is effectively settled, the statute of limitations expires for
the relevant taxing authority to examine the tax position, or when new information becomes available. There is a reasonable
possibility that our unrecognized tax benefit liability will be adjusted within 12 months due to the expiration of a statute of
limitations; however, we do not expect this change to be material to the consolidated financial statements.
We have generated income in certain foreign jurisdictions that has not been subject to US income taxes. We intend to reinvest
these earnings for the foreseeable future. While we do not expect to repatriate cash to the US to satisfy domestic liquidity
needs, if these amounts were distributed to the US, in the form of dividends or otherwise, we would be subject to additional US
income taxes, which could be material. Determination of the amount of unrecognized deferred income tax liabilities on these
earnings is not practicable because such liability, if any, is dependent on circumstances existing if and when remittance occurs.
Our income tax expense, deferred tax assets and liabilities, and liabilities for unrecognized tax benefits reflect management’s
best assessment of estimated current and future taxes to be paid. Deferred tax asset valuation allowances and our liabilities for
unrecognized tax benefits require significant management judgment regarding applicable statutes and their related
interpretation, the status of various income tax audits, and our particular facts and circumstances. Although we believe that the
Starbucks Corporation
2014 Form 10-K
43
judgments and estimates discussed herein are reasonable, actual results could differ, and we may be exposed to losses or gains
that could be material. To the extent we prevail in matters for which a liability has been established, or are required to pay
amounts in excess of our established liability, our effective income tax rate in a given financial statement period could be
materially affected.
RECENT ACCOUNTING PRONOUNCEMENTS
See Note 1, Summary of Significant Accounting Policies, to the consolidated financial statements included in Item 8 of Part II
of this 10-K for a detailed description of recent accounting pronouncements. We do not expect any of these recently issued
accounting pronouncements to have a material impact on our results of operations, financial condition, or liquidity in future
periods.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The information required by this item is incorporated by reference to the section entitled "Management’s Discussion and
Analysis of Financial Condition and Results of Operations — Commodity Prices, Availability and General Risk Conditions"
and "Management’s Discussion and Analysis of Financial Condition and Results of Operations — Financial Risk Management"
in Item 7 of this Report.
Item 8. Financial Statements and Supplementary Data
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF EARNINGS
(in millions, except per share data)
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge/(credit)
Total operating expenses
Income from equity investees
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income tax expense/(benefit)
Net earnings including noncontrolling interests
Net earnings/(loss) attributable to noncontrolling interests
Net earnings attributable to Starbucks
Earnings per share — basic
Earnings per share — diluted
Weighted average shares outstanding:
Basic
Diluted
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
12,977.9
$
11,793.2
$
10,534.5
1,588.6
1,881.3
16,447.8
6,858.8
4,638.2
457.3
709.6
991.3
(20.2)
13,635.0
268.3
3,081.1
142.7
(64.1)
3,159.7
1,092.0
2,067.7
(0.4)
2,068.1
2.75
2.71
753.1
763.1
$
$
$
$
$
$
1,360.5
1,713.1
14,866.8
6,382.3
4,286.1
431.8
621.4
937.9
2,784.1
15,443.6
251.4
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
0.01
0.01
749.3
762.3
$
$
$
1,210.3
1,532.0
13,276.8
5,813.3
3,918.1
407.2
550.3
801.2
—
11,490.1
210.7
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
1,383.8
1.83
1.79
754.4
773.0
See Notes to Consolidated Financial Statements.
44 Starbucks Corporation
2014 Form 10-K
that could be material. To the extent we prevail in matters for which a liability has been established, or are required to pay
amounts in excess of our established liability, our effective income tax rate in a given financial statement period could be
materially affected.
RECENT ACCOUNTING PRONOUNCEMENTS
See Note 1, Summary of Significant Accounting Policies, to the consolidated financial statements included in Item 8 of Part II
of this 10-K for a detailed description of recent accounting pronouncements. We do not expect any of these recently issued
accounting pronouncements to have a material impact on our results of operations, financial condition, or liquidity in future
periods.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The information required by this item is incorporated by reference to the section entitled "Management’s Discussion and
Analysis of Financial Condition and Results of Operations — Commodity Prices, Availability and General Risk Conditions"
and "Management’s Discussion and Analysis of Financial Condition and Results of Operations — Financial Risk Management"
in Item 7 of this Report.
judgments and estimates discussed herein are reasonable, actual results could differ, and we may be exposed to losses or gains
Item 8. Financial Statements and Supplementary Data
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF EARNINGS
(in millions, except per share data)
Fiscal Year Ended
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge/(credit)
Total operating expenses
Income from equity investees
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income tax expense/(benefit)
Net earnings including noncontrolling interests
Net earnings/(loss) attributable to noncontrolling interests
Net earnings attributable to Starbucks
Earnings per share — basic
Earnings per share — diluted
Weighted average shares outstanding:
Basic
Diluted
$
$
$
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
12,977.9
$
11,793.2
$
10,534.5
1,588.6
1,881.3
16,447.8
6,858.8
4,638.2
457.3
709.6
991.3
(20.2)
13,635.0
268.3
3,081.1
142.7
(64.1)
3,159.7
1,092.0
2,067.7
(0.4)
2,068.1
2.75
2.71
753.1
763.1
$
$
$
1,360.5
1,713.1
14,866.8
6,382.3
4,286.1
431.8
621.4
937.9
2,784.1
15,443.6
251.4
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
8.3
0.01
0.01
$
$
$
749.3
762.3
1,210.3
1,532.0
13,276.8
5,813.3
3,918.1
407.2
550.3
801.2
—
11,490.1
210.7
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
1,383.8
1.83
1.79
754.4
773.0
See Notes to Consolidated Financial Statements.
Starbucks Corporation
2014 Form 10-K
45
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in millions)
STARBUCKS CORPORATION
CONSOLIDATED BALANCE SHEETS
(in millions, except per share data)
Net earnings including noncontrolling interests
Other comprehensive income/(loss), net of tax:
Unrealized holding gains/(losses) on available-for-sale securities
Tax (expense)/benefit
Unrealized gains/(losses) on cash flow hedging instruments
Tax (expense)/benefit
Unrealized gains/(losses) on net investment hedging instruments
Tax (expense)/benefit
Reclassification adjustment for net (gains)/losses realized in net
earnings for cash flow hedges and available-for-sale securities
Tax expense/(benefit)
Translation adjustment
Tax (expense)/benefit
Other comprehensive income/(loss)
Comprehensive income including noncontrolling interests
Comprehensive income/(loss) attributable to noncontrolling interests
Comprehensive income attributable to Starbucks
$
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
2,067.7
$
8.8
$
1,384.7
ASSETS
1.6
(0.6)
24.1
(7.8)
25.5
(9.4)
(1.5)
3.8
(75.8)
(1.6)
(41.7)
2,026.0
(0.4)
2,026.4
(0.6)
0.2
47.1
(24.6)
32.8
(12.1)
46.3
(3.5)
(41.6)
0.3
44.3
53.1
0.5
0.7
(0.3)
(42.2)
4.3
1.0
(0.4)
14.8
(4.3)
6.1
(3.3)
(23.6)
1,361.1
0.9
$
52.6
$
1,360.2
LIABILITIES AND EQUITY
See Notes to Consolidated Financial Statements.
46 Starbucks Corporation
2014 Form 10-K
Prepaid expenses and other current assets
Current assets:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Deferred income taxes, net
Total current assets
Long-term investments
Equity and cost investments
Property, plant and equipment, net
Deferred income taxes, net
Other assets
Other intangible assets
Goodwill
TOTAL ASSETS
Current liabilities:
Accounts payable
Accrued litigation charge
Accrued liabilities
Insurance reserves
Deferred revenue
Total current liabilities
Long-term debt
Other long-term liabilities
Total liabilities
Shareholders’ equity:
Common stock ($0.001 par value) — authorized, 1,200.0 shares; issued and
outstanding, 749.5 and 753.2 shares, respectively
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Total shareholders’ equity
Noncontrolling interest
Total equity
TOTAL LIABILITIES AND EQUITY
$
10,752.9
$
See Notes to Consolidated Financial Statements.
Sep 28,
2014
Sep 29,
2013
$
1,708.4
$
10,752.9
$
11,516.7
$
$
533.7
$
135.4
631.0
1,090.9
285.6
317.4
4,168.7
318.4
514.9
3,519.0
903.3
198.9
273.5
856.2
—
1,514.4
196.1
794.5
3,038.7
2,048.3
392.2
5,479.2
0.7
39.4
5,206.6
25.3
5,272.0
1.7
5,273.7
2,575.7
658.1
561.4
1,111.2
287.7
277.3
5,471.4
58.3
496.5
3,200.5
967.0
185.3
274.8
862.9
491.7
2,784.1
1,269.3
178.5
653.7
5,377.3
1,299.4
357.7
7,034.4
0.8
282.1
4,130.3
67.0
4,480.2
2.1
4,482.3
11,516.7
Net earnings including noncontrolling interests
Other comprehensive income/(loss), net of tax:
Unrealized holding gains/(losses) on available-for-sale securities
Unrealized gains/(losses) on cash flow hedging instruments
Unrealized gains/(losses) on net investment hedging instruments
Reclassification adjustment for net (gains)/losses realized in net
earnings for cash flow hedges and available-for-sale securities
Tax (expense)/benefit
Tax (expense)/benefit
Tax (expense)/benefit
Tax expense/(benefit)
Translation adjustment
Tax (expense)/benefit
Other comprehensive income/(loss)
Comprehensive income including noncontrolling interests
Comprehensive income/(loss) attributable to noncontrolling interests
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
2,067.7
$
8.8
$
1,384.7
1.6
(0.6)
24.1
(7.8)
25.5
(9.4)
(1.5)
3.8
(75.8)
(1.6)
(41.7)
2,026.0
(0.4)
(0.6)
0.2
47.1
(24.6)
32.8
(12.1)
46.3
(3.5)
(41.6)
0.3
44.3
53.1
0.5
0.7
(0.3)
(42.2)
4.3
1.0
(0.4)
14.8
(4.3)
6.1
(3.3)
(23.6)
1,361.1
0.9
See Notes to Consolidated Financial Statements.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
STARBUCKS CORPORATION
(in millions)
STARBUCKS CORPORATION
CONSOLIDATED BALANCE SHEETS
(in millions, except per share data)
Current assets:
ASSETS
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Inventories
Prepaid expenses and other current assets
Deferred income taxes, net
Total current assets
Long-term investments
Equity and cost investments
Property, plant and equipment, net
Deferred income taxes, net
Other assets
Other intangible assets
Goodwill
TOTAL ASSETS
Comprehensive income attributable to Starbucks
$
2,026.4
$
52.6
$
1,360.2
LIABILITIES AND EQUITY
Current liabilities:
Accounts payable
Accrued litigation charge
Accrued liabilities
Insurance reserves
Deferred revenue
Total current liabilities
Long-term debt
Other long-term liabilities
Total liabilities
Shareholders’ equity:
Common stock ($0.001 par value) — authorized, 1,200.0 shares; issued and
outstanding, 749.5 and 753.2 shares, respectively
Additional paid-in capital
Retained earnings
Accumulated other comprehensive income
Total shareholders’ equity
Noncontrolling interest
Total equity
TOTAL LIABILITIES AND EQUITY
Sep 28,
2014
Sep 29,
2013
$
$
$
$
1,708.4
135.4
631.0
1,090.9
285.6
317.4
4,168.7
318.4
514.9
3,519.0
903.3
198.9
273.5
856.2
10,752.9
533.7
—
1,514.4
196.1
794.5
3,038.7
2,048.3
392.2
5,479.2
0.7
39.4
5,206.6
25.3
5,272.0
1.7
5,273.7
10,752.9
$
$
$
$
2,575.7
658.1
561.4
1,111.2
287.7
277.3
5,471.4
58.3
496.5
3,200.5
967.0
185.3
274.8
862.9
11,516.7
491.7
2,784.1
1,269.3
178.5
653.7
5,377.3
1,299.4
357.7
7,034.4
0.8
282.1
4,130.3
67.0
4,480.2
2.1
4,482.3
11,516.7
See Notes to Consolidated Financial Statements.
Starbucks Corporation
2014 Form 10-K
47
STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)
Fiscal Year Ended
OPERATING ACTIVITIES:
Net earnings including noncontrolling interests
Adjustments to reconcile net earnings to net cash provided by operating activities:
Depreciation and amortization
Litigation charge
Deferred income taxes, net
Income earned from equity method investees
Distributions received from equity method investees
Gain resulting from sale of equity in joint ventures and certain retail
operations
Stock-based compensation
Excess tax benefit on share-based awards
Other
Cash (used)/provided by changes in operating assets and liabilities:
Accounts receivable
Inventories
Accounts payable
Accrued litigation charge
Income taxes payable, net
Accrued liabilities and insurance reserves
Deferred revenue
Prepaid expenses, other current assets and other assets
Net cash provided by operating activities
INVESTING ACTIVITIES:
Purchase of investments
Sales of investments
Maturities and calls of investments
Acquisitions, net of cash acquired
Additions to property, plant and equipment
Proceeds from sale of equity in joint ventures and certain retail operations
Other
Net cash used by investing activities
FINANCING ACTIVITIES:
Proceeds from issuance of long-term debt
Principal payments on long-term debt
Payments on short-term borrowings
Proceeds from issuance of common stock
Excess tax benefit on share-based awards
Cash dividends paid
Repurchase of common stock
Minimum tax withholdings on share-based awards
Other
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net (decrease)/increase in cash and cash equivalents
CASH AND CASH EQUIVALENTS:
Beginning of period
End of period
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the period for:
Interest, net of capitalized interest
Income taxes, net of refunds
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
2,067.7
$
8.8
$
1,384.7
4
.
2
9
.
0
—
—
—
—
—
—
2
.
2
5
.
5
5
.
0
—
—
—
—
—
—
—
—
—
—
—
—
748.4
—
10.2
(182.7)
139.2
(70.2)
183.2
(114.4)
36.2
(79.7)
14.3
60.4
(2,763.9)
309.8
103.9
140.8
4.6
607.8
(1,652.5)
1,454.8
456.1
—
(1,160.9)
103.9
(19.1)
(817.7)
748.5
—
—
139.7
114.4
(783.1)
(758.6)
(77.3)
(6.9)
(623.3)
(34.1)
(867.3)
2,575.7
1,708.4
56.2
766.3
$
$
$
$
$
$
655.6
2,784.1
(1,045.9)
(171.8)
115.6
(80.1)
142.3
(258.1)
23.0
(68.3)
152.5
88.7
—
298.4
47.3
139.9
76.3
2,908.3
(785.9)
60.2
980.0
(610.4)
(1,151.2)
108.0
(11.9)
(1,411.2)
749.7
(35.2)
—
247.2
258.1
(628.9)
(588.1)
(121.4)
10.4
(108.2)
(1.8)
1,387.1
1,188.6
2,575.7
34.4
539.1
580.6
—
61.1
(136.0)
86.7
—
153.6
(169.8)
23.6
(90.3)
(273.3)
(105.2)
—
201.6
(8.1)
60.8
(19.7)
1,750.3
(1,748.6)
—
1,796.4
(129.1)
(856.2)
—
(36.5)
(974.0)
—
—
(30.8)
236.6
169.8
(513.0)
(549.1)
(58.5)
(0.5)
(745.5)
9.7
40.5
1,148.1
1,188.6
34.4
416.9
$
$
$
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48 Starbucks Corporation
2014 Form 10-K
See Notes to Consolidated Financial Statements.
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STARBUCKS CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in millions)
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
Net earnings including noncontrolling interests
$
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$
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$
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Adjustments to reconcile net earnings to net cash provided by operating activities:
Fiscal Year Ended
OPERATING ACTIVITIES:
Depreciation and amortization
Litigation charge
Deferred income taxes, net
Income earned from equity method investees
Distributions received from equity method investees
Gain resulting from sale of equity in joint ventures and certain retail
operations
Stock-based compensation
Excess tax benefit on share-based awards
Other
Cash (used)/provided by changes in operating assets and liabilities:
Accounts receivable
Inventories
Accounts payable
Accrued litigation charge
Income taxes payable, net
Accrued liabilities and insurance reserves
Deferred revenue
Prepaid expenses, other current assets and other assets
Proceeds from sale of equity in joint ventures and certain retail operations
Net cash provided by operating activities
INVESTING ACTIVITIES:
Purchase of investments
Sales of investments
Maturities and calls of investments
Acquisitions, net of cash acquired
Additions to property, plant and equipment
Other
Net cash used by investing activities
FINANCING ACTIVITIES:
Proceeds from issuance of long-term debt
Principal payments on long-term debt
Payments on short-term borrowings
Proceeds from issuance of common stock
Excess tax benefit on share-based awards
Cash dividends paid
Repurchase of common stock
Minimum tax withholdings on share-based awards
Other
Net cash used by financing activities
Effect of exchange rate changes on cash and cash equivalents
Net (decrease)/increase in cash and cash equivalents
CASH AND CASH EQUIVALENTS:
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Beginning of period
End of period
Cash paid during the period for:
Interest, net of capitalized interest
Income taxes, net of refunds
See Notes to Consolidated Financial Statements.
748.4
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748.5
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749.7
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—
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Starbucks Corporation
2014 Form 10-K
49
.
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STARBUCKS CORPORATION
INDEX FOR NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Fiscal Years ended September 28, 2014, September 29, 2013 and September 30, 2012
STARBUCKS CORPORATION
Note 1
Note 2
Note 3
Note 4
Note 5
Note 6
Note 7
Note 8
Note 9
Note 10
Note 11
Note 12
Note 13
Note 14
Note 15
Note 16
Note 17
Note 18
Summary of Significant Accounting Policies
Acquisitions and Divestitures
Derivative Financial Instruments
Fair Value Measurements
Inventories
Equity and Cost Investments
Supplemental Balance Sheet Information
Other Intangible Assets and Goodwill
Debt
Leases
Equity
Employee Stock and Benefit Plans
Income Taxes
Earnings per Share
Commitments and Contingencies
Segment Reporting
Selected Quarterly Financial Information (unaudited)
Subsequent Event
51
60
61
63
65
66
67
67
69
70
70
72
74
77
77
78
81
81
Note 1: Summary of Significant Accounting Policies
Description of Business
We purchase and roast high-quality coffees that we sell, along with handcrafted coffee and tea beverages and a variety of fresh
food items, through our company-operated stores. We also sell a variety of coffee and tea products and license our trademarks
through other channels such as licensed stores, grocery and national foodservice accounts.
In this 10-K, Starbucks Corporation (together with its subsidiaries) is referred to as "Starbucks," the "Company," "we," "us" or
"our."
We have four reportable operating segments: 1) Americas, which is inclusive of the US, Canada, and Latin America; 2) Europe,
Middle East, and Africa ("EMEA"); 3) China/Asia Pacific ("CAP") and 4) Channel Development. We also have several non-
reportable operating segments, including Teavana, Seattle's Best Coffee, Evolution Fresh, and our Digital Ventures business,
which are combined and referred to as All Other Segments. Unallocated corporate operating expenses, which pertain primarily
to corporate administrative functions that support the operating segments but are not specifically attributable to or managed by
any segment, are presented as a reconciling item between total segment operating results and consolidated financial results.
Additional details on the nature of our business and our reportable operating segments are included in Note 16, Segment
Reporting, of these Consolidated Financial Statements.
Principles of Consolidation
The consolidated financial statements reflect the financial position and operating results of Starbucks, including wholly-owned
subsidiaries and investees that we control. Investments in entities that we do not control, but have the ability to exercise
significant influence over operating and financial policies, are accounted for under the equity method. Investments in entities in
which we do not have the ability to exercise significant influence are accounted for under the cost method. Intercompany
transactions and balances have been eliminated.
Fiscal Year End
Estimates and Assumptions
Our fiscal year ends on the Sunday closest to September 30. Fiscal years 2014, 2013 and 2012 included 52 weeks.
Preparing financial statements in conformity with accounting principles generally accepted in the United States of America
("GAAP") requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities,
revenues and expenses. Examples include, but are not limited to, estimates for inventory reserves, asset and goodwill
impairments, assumptions underlying self-insurance reserves, income from unredeemed stored value cards, stock-based
compensation forfeiture rates, future asset retirement obligations, and the potential outcome of future tax consequences of
events that have been recognized in the financial statements. Actual results and outcomes may differ from these estimates and
We consider all highly liquid instruments with maturities of three months or less at the time of purchase, as well as credit card
receivables for sales to customers in our company-operated stores that generally settle within two to five days, to be cash
equivalents. We maintain cash and cash equivalent balances with financial institutions that exceed federally-insured limits. We
have not experienced any losses related to these balances and we believe credit risk to be minimal.
Our cash management system provides for the funding of all major bank disbursement accounts on a daily basis as checks are
presented for payment. Under this system, outstanding checks are in excess of the cash balances at certain banks, which creates
book overdrafts. Book overdrafts are presented as a current liability in accounts payable on the consolidated balance sheets.
assumptions.
Cash and Cash Equivalents
Investments
Available-for-sale Securities
Our short-term and long-term investments consist primarily of investment-grade debt securities, all of which are classified as
available-for-sale. Available-for-sale securities are recorded at fair value, and unrealized holding gains and losses are recorded,
50 Starbucks Corporation
2014 Form 10-K
INDEX FOR NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
STARBUCKS CORPORATION
STARBUCKS CORPORATION
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Fiscal Years ended September 28, 2014, September 29, 2013 and September 30, 2012
Note 1
Note 2
Note 3
Note 4
Note 5
Note 6
Note 7
Note 8
Note 9
Note 10
Note 11
Note 12
Note 13
Note 14
Note 15
Note 16
Note 17
Note 18
Summary of Significant Accounting Policies
Acquisitions and Divestitures
Derivative Financial Instruments
Fair Value Measurements
Inventories
Equity and Cost Investments
Supplemental Balance Sheet Information
Other Intangible Assets and Goodwill
Debt
Leases
Equity
Employee Stock and Benefit Plans
Income Taxes
Earnings per Share
Commitments and Contingencies
Segment Reporting
Selected Quarterly Financial Information (unaudited)
Subsequent Event
51
60
61
63
65
66
67
67
69
70
70
72
74
77
77
78
81
81
Note 1: Summary of Significant Accounting Policies
Description of Business
We purchase and roast high-quality coffees that we sell, along with handcrafted coffee and tea beverages and a variety of fresh
food items, through our company-operated stores. We also sell a variety of coffee and tea products and license our trademarks
through other channels such as licensed stores, grocery and national foodservice accounts.
In this 10-K, Starbucks Corporation (together with its subsidiaries) is referred to as "Starbucks," the "Company," "we," "us" or
"our."
We have four reportable operating segments: 1) Americas, which is inclusive of the US, Canada, and Latin America; 2) Europe,
Middle East, and Africa ("EMEA"); 3) China/Asia Pacific ("CAP") and 4) Channel Development. We also have several non-
reportable operating segments, including Teavana, Seattle's Best Coffee, Evolution Fresh, and our Digital Ventures business,
which are combined and referred to as All Other Segments. Unallocated corporate operating expenses, which pertain primarily
to corporate administrative functions that support the operating segments but are not specifically attributable to or managed by
any segment, are presented as a reconciling item between total segment operating results and consolidated financial results.
Additional details on the nature of our business and our reportable operating segments are included in Note 16, Segment
Reporting, of these Consolidated Financial Statements.
Principles of Consolidation
The consolidated financial statements reflect the financial position and operating results of Starbucks, including wholly-owned
subsidiaries and investees that we control. Investments in entities that we do not control, but have the ability to exercise
significant influence over operating and financial policies, are accounted for under the equity method. Investments in entities in
which we do not have the ability to exercise significant influence are accounted for under the cost method. Intercompany
transactions and balances have been eliminated.
Fiscal Year End
Our fiscal year ends on the Sunday closest to September 30. Fiscal years 2014, 2013 and 2012 included 52 weeks.
Estimates and Assumptions
Preparing financial statements in conformity with accounting principles generally accepted in the United States of America
("GAAP") requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities,
revenues and expenses. Examples include, but are not limited to, estimates for inventory reserves, asset and goodwill
impairments, assumptions underlying self-insurance reserves, income from unredeemed stored value cards, stock-based
compensation forfeiture rates, future asset retirement obligations, and the potential outcome of future tax consequences of
events that have been recognized in the financial statements. Actual results and outcomes may differ from these estimates and
assumptions.
Cash and Cash Equivalents
We consider all highly liquid instruments with maturities of three months or less at the time of purchase, as well as credit card
receivables for sales to customers in our company-operated stores that generally settle within two to five days, to be cash
equivalents. We maintain cash and cash equivalent balances with financial institutions that exceed federally-insured limits. We
have not experienced any losses related to these balances and we believe credit risk to be minimal.
Our cash management system provides for the funding of all major bank disbursement accounts on a daily basis as checks are
presented for payment. Under this system, outstanding checks are in excess of the cash balances at certain banks, which creates
book overdrafts. Book overdrafts are presented as a current liability in accounts payable on the consolidated balance sheets.
Investments
Available-for-sale Securities
Our short-term and long-term investments consist primarily of investment-grade debt securities, all of which are classified as
available-for-sale. Available-for-sale securities are recorded at fair value, and unrealized holding gains and losses are recorded,
Starbucks Corporation
2014 Form 10-K
51
net of tax, as a component of accumulated other comprehensive income. Available-for-sale securities with remaining maturities
of less than one year and those identified by management at the time of purchase to be used to fund operations within one year
are classified as short-term. All other available-for-sale securities, including all of our auction rate securities, are classified as
long-term. We evaluate our available-for-sale securities for other than temporary impairment on a quarterly basis. Unrealized
losses are charged against net earnings when a decline in fair value is determined to be other than temporary. We review several
factors to determine whether a loss is other than temporary, such as the length and extent of the fair value decline, the financial
condition and near-term prospects of the issuer, and whether we have the intent to sell or will more likely than not be required
to sell before the securities' anticipated recovery, which may be at maturity. Realized gains and losses are accounted for using
the specific identification method. Purchases and sales are recorded on a trade date basis.
Trading Securities
We also have a trading securities portfolio, which is comprised of marketable equity mutual funds and equity exchange-traded
funds. Trading securities are recorded at fair value with unrealized holding gains and losses recorded in net interest income and
other in the consolidated statements of earnings. Our trading securities portfolio approximates a portion of our liability under
our Management Deferred Compensation Plan ("MDCP"), which is included in accrued compensation and related costs, within
accrued liabilities on the consolidated balance sheets. Changes in our MDCP liability are recorded in general and administrative
expenses in the consolidated statements of earnings.
Equity and Cost Method Investments
We evaluate our equity and cost method investments for impairment annually, and when facts and circumstances indicate that
the carrying value of such investments may not be recoverable. We review several factors to determine whether the loss is other
than temporary, such as the length and extent of the fair value decline, the financial condition and near-term prospects of the
investee, and whether we have the intent to sell or will more likely than not be required to sell before the investment’s
anticipated recovery. If a decline in fair value is determined to be other than temporary, an impairment charge is recorded in net
earnings.
Fair Value
Fair value is the price we would receive to sell an asset or pay to transfer a liability (exit price) in an orderly transaction
between market participants. For assets and liabilities recorded or disclosed at fair value on a recurring basis, we determine fair
value based on the following:
Level 1: The carrying value of cash and cash equivalents approximates fair value because of the short-term nature of these
instruments. For trading and US government treasury securities and commodity futures contracts, we use quoted prices in
active markets for identical assets to determine fair value.
Level 2: When quoted prices in active markets for identical assets are not available, we determine the fair value of our
available-for-sale securities and our over-the-counter forward contracts, collars, and swaps based upon factors such as the
quoted market price of similar assets or a discounted cash flow model using readily observable market data, which may include
interest rate curves and forward and spot prices for currencies and commodities, depending on the nature of the investment. The
fair value of our long-term debt is estimated based on the quoted market prices for the same or similar issues or on the current
rates offered to us for debt of the same remaining maturities.
Level 3: We determine the fair value of our auction rate securities using an internally-developed valuation model, using inputs
that include interest rate curves, credit and liquidity spreads, and effective maturity.
Assets and liabilities recognized or disclosed at fair value on a nonrecurring basis include items such as property, plant and
equipment, goodwill and other intangible assets, equity and cost method investments, and other assets. We determine the fair
value of these items using Level 3 inputs, as described in the related sections below.
Derivative Instruments
We manage our exposure to various risks within the consolidated financial statements according to a market price risk
management policy. Under this policy, we may engage in transactions involving various derivative instruments to hedge
interest rates, commodity prices and foreign currency denominated revenue streams, inventory purchases, assets and liabilities,
and investments in certain foreign operations. We record all derivatives on the consolidated balance sheets at fair value. We
generally do not offset derivative assets and liabilities in our consolidated balance sheets or enter into derivative instruments
with maturities longer than three years. We do not enter into derivative instruments for trading purposes.
We use various types of derivative instruments including forward contracts, commodity futures contracts, collars and swaps.
Forward contracts and commodity futures contracts are agreements to buy or sell a quantity of a currency or commodity at a
predetermined future date, and at a predetermined rate or price. A collar is a strategy that uses a combination of a purchased call
52 Starbucks Corporation
2014 Form 10-K
option and a sold put option with equal premiums to hedge a portion of anticipated cash flows, or to limit the range of possible
gains or losses on an underlying asset or liability to a specific range. A swap agreement is a contract between two parties to
exchange cash flows based on specified underlying notional amounts, assets and/or indices.
Cash Flow Hedges
For derivative instruments that are designated and qualify as a cash flow hedge, the effective portion of the derivative's gain or
loss is reported as a component of other comprehensive income ("OCI") and recorded in accumulated other comprehensive
income ("AOCI") on the consolidated balance sheets. The gain or loss is subsequently reclassified into net earnings when the
hedged exposure affects net earnings.
To the extent that the change in the fair value of the contract corresponds to the change in the value of the anticipated
transaction using forward rates on a monthly basis, the hedge is considered effective and is recognized as described above. The
remaining change in fair value of the contract represents the ineffective portion, which is immediately recorded in net interest
income and other in the consolidated statements of earnings.
Cash flow hedges related to anticipated transactions are designated and documented at the inception of each hedge by matching
the terms of the contract to the underlying transaction. Cash flows from hedging transactions are classified in the same
categories as the cash flows from the respective hedged items, which is discussed further at Note 3, Derivative Financial
Instruments. Once established, cash flow hedges are generally not removed until maturity unless an anticipated transaction is
no longer likely to occur. For dedesignated cash flow hedges or for transactions that are no longer likely to occur, the related
accumulated derivative gains or losses are recognized in net interest income and other in the consolidated statements of
earnings.
Net Investment Hedges
For derivative instruments that are designated and qualify as a net investment hedge, the effective portion of the derivative's
gain or loss is reported as a component of OCI and recorded in AOCI. The gain or loss will be subsequently reclassified into net
earnings when the hedged net investment is either sold or substantially liquidated.
To the extent that the change in the fair value of the forward contract corresponds to the change in value of the anticipated
transactions using spot rates on a monthly basis, the hedge is considered effective and is recognized as described above. The
remaining change in fair value of the forward contract represents the ineffective portion, which is immediately recognized in
net interest income and other in the consolidated statements of earnings.
Derivatives Not Designated As Hedging Instruments
We also enter into certain foreign currency forward contracts, commodity futures contracts, collars and swaps that are not
designated as hedging instruments for accounting purposes. The change in the fair value of these contracts is immediately
recognized in net interest income and other in the consolidated statements of earnings.
Normal Purchase Normal Sale
We enter into fixed-price and price-to-be-fixed green coffee purchase commitments, which are described further at Note 5,
Inventories. For both fixed-price and price-to-be-fixed purchase commitments, we expect to take delivery of and to utilize the
coffee in a reasonable period of time and in the conduct of normal business. Accordingly, these purchase commitments qualify
as normal purchases and are not recorded at fair value on our balance sheets.
Receivables, net of Allowance for Doubtful Accounts
Our receivables are mainly comprised of receivables for product and equipment sales to and royalties from our licensees, as
well as receivables from our CPG and foodservice business customers. Our allowance for doubtful accounts is calculated based
on historical experience, customer credit risk and application of the specific identification method. As of September 28, 2014
and September 29, 2013, the allowance for doubtful accounts was $6.7 million and $5.7 million, respectively.
Inventories
Inventories are stated at the lower of cost (primarily moving average cost) or market. We record inventory reserves for obsolete
and slow-moving inventory and for estimated shrinkage between physical inventory counts. Inventory reserves are based on
inventory obsolescence trends, historical experience and application of the specific identification method. As of September 28,
2014 and September 29, 2013, inventory reserves were $31.2 million and $52.0 million, respectively.
net of tax, as a component of accumulated other comprehensive income. Available-for-sale securities with remaining maturities
of less than one year and those identified by management at the time of purchase to be used to fund operations within one year
are classified as short-term. All other available-for-sale securities, including all of our auction rate securities, are classified as
long-term. We evaluate our available-for-sale securities for other than temporary impairment on a quarterly basis. Unrealized
losses are charged against net earnings when a decline in fair value is determined to be other than temporary. We review several
factors to determine whether a loss is other than temporary, such as the length and extent of the fair value decline, the financial
condition and near-term prospects of the issuer, and whether we have the intent to sell or will more likely than not be required
to sell before the securities' anticipated recovery, which may be at maturity. Realized gains and losses are accounted for using
the specific identification method. Purchases and sales are recorded on a trade date basis.
Trading Securities
We also have a trading securities portfolio, which is comprised of marketable equity mutual funds and equity exchange-traded
funds. Trading securities are recorded at fair value with unrealized holding gains and losses recorded in net interest income and
other in the consolidated statements of earnings. Our trading securities portfolio approximates a portion of our liability under
our Management Deferred Compensation Plan ("MDCP"), which is included in accrued compensation and related costs, within
accrued liabilities on the consolidated balance sheets. Changes in our MDCP liability are recorded in general and administrative
expenses in the consolidated statements of earnings.
Equity and Cost Method Investments
We evaluate our equity and cost method investments for impairment annually, and when facts and circumstances indicate that
the carrying value of such investments may not be recoverable. We review several factors to determine whether the loss is other
than temporary, such as the length and extent of the fair value decline, the financial condition and near-term prospects of the
investee, and whether we have the intent to sell or will more likely than not be required to sell before the investment’s
anticipated recovery. If a decline in fair value is determined to be other than temporary, an impairment charge is recorded in net
earnings.
Fair Value
Fair value is the price we would receive to sell an asset or pay to transfer a liability (exit price) in an orderly transaction
between market participants. For assets and liabilities recorded or disclosed at fair value on a recurring basis, we determine fair
value based on the following:
Level 1: The carrying value of cash and cash equivalents approximates fair value because of the short-term nature of these
instruments. For trading and US government treasury securities and commodity futures contracts, we use quoted prices in
active markets for identical assets to determine fair value.
Level 2: When quoted prices in active markets for identical assets are not available, we determine the fair value of our
available-for-sale securities and our over-the-counter forward contracts, collars, and swaps based upon factors such as the
quoted market price of similar assets or a discounted cash flow model using readily observable market data, which may include
interest rate curves and forward and spot prices for currencies and commodities, depending on the nature of the investment. The
fair value of our long-term debt is estimated based on the quoted market prices for the same or similar issues or on the current
rates offered to us for debt of the same remaining maturities.
Level 3: We determine the fair value of our auction rate securities using an internally-developed valuation model, using inputs
that include interest rate curves, credit and liquidity spreads, and effective maturity.
Assets and liabilities recognized or disclosed at fair value on a nonrecurring basis include items such as property, plant and
equipment, goodwill and other intangible assets, equity and cost method investments, and other assets. We determine the fair
value of these items using Level 3 inputs, as described in the related sections below.
Derivative Instruments
We manage our exposure to various risks within the consolidated financial statements according to a market price risk
management policy. Under this policy, we may engage in transactions involving various derivative instruments to hedge
interest rates, commodity prices and foreign currency denominated revenue streams, inventory purchases, assets and liabilities,
and investments in certain foreign operations. We record all derivatives on the consolidated balance sheets at fair value. We
generally do not offset derivative assets and liabilities in our consolidated balance sheets or enter into derivative instruments
with maturities longer than three years. We do not enter into derivative instruments for trading purposes.
We use various types of derivative instruments including forward contracts, commodity futures contracts, collars and swaps.
Forward contracts and commodity futures contracts are agreements to buy or sell a quantity of a currency or commodity at a
predetermined future date, and at a predetermined rate or price. A collar is a strategy that uses a combination of a purchased call
option and a sold put option with equal premiums to hedge a portion of anticipated cash flows, or to limit the range of possible
gains or losses on an underlying asset or liability to a specific range. A swap agreement is a contract between two parties to
exchange cash flows based on specified underlying notional amounts, assets and/or indices.
Cash Flow Hedges
For derivative instruments that are designated and qualify as a cash flow hedge, the effective portion of the derivative's gain or
loss is reported as a component of other comprehensive income ("OCI") and recorded in accumulated other comprehensive
income ("AOCI") on the consolidated balance sheets. The gain or loss is subsequently reclassified into net earnings when the
hedged exposure affects net earnings.
To the extent that the change in the fair value of the contract corresponds to the change in the value of the anticipated
transaction using forward rates on a monthly basis, the hedge is considered effective and is recognized as described above. The
remaining change in fair value of the contract represents the ineffective portion, which is immediately recorded in net interest
income and other in the consolidated statements of earnings.
Cash flow hedges related to anticipated transactions are designated and documented at the inception of each hedge by matching
the terms of the contract to the underlying transaction. Cash flows from hedging transactions are classified in the same
categories as the cash flows from the respective hedged items, which is discussed further at Note 3, Derivative Financial
Instruments. Once established, cash flow hedges are generally not removed until maturity unless an anticipated transaction is
no longer likely to occur. For dedesignated cash flow hedges or for transactions that are no longer likely to occur, the related
accumulated derivative gains or losses are recognized in net interest income and other in the consolidated statements of
earnings.
Net Investment Hedges
For derivative instruments that are designated and qualify as a net investment hedge, the effective portion of the derivative's
gain or loss is reported as a component of OCI and recorded in AOCI. The gain or loss will be subsequently reclassified into net
earnings when the hedged net investment is either sold or substantially liquidated.
To the extent that the change in the fair value of the forward contract corresponds to the change in value of the anticipated
transactions using spot rates on a monthly basis, the hedge is considered effective and is recognized as described above. The
remaining change in fair value of the forward contract represents the ineffective portion, which is immediately recognized in
net interest income and other in the consolidated statements of earnings.
Derivatives Not Designated As Hedging Instruments
We also enter into certain foreign currency forward contracts, commodity futures contracts, collars and swaps that are not
designated as hedging instruments for accounting purposes. The change in the fair value of these contracts is immediately
recognized in net interest income and other in the consolidated statements of earnings.
Normal Purchase Normal Sale
We enter into fixed-price and price-to-be-fixed green coffee purchase commitments, which are described further at Note 5,
Inventories. For both fixed-price and price-to-be-fixed purchase commitments, we expect to take delivery of and to utilize the
coffee in a reasonable period of time and in the conduct of normal business. Accordingly, these purchase commitments qualify
as normal purchases and are not recorded at fair value on our balance sheets.
Receivables, net of Allowance for Doubtful Accounts
Our receivables are mainly comprised of receivables for product and equipment sales to and royalties from our licensees, as
well as receivables from our CPG and foodservice business customers. Our allowance for doubtful accounts is calculated based
on historical experience, customer credit risk and application of the specific identification method. As of September 28, 2014
and September 29, 2013, the allowance for doubtful accounts was $6.7 million and $5.7 million, respectively.
Inventories
Inventories are stated at the lower of cost (primarily moving average cost) or market. We record inventory reserves for obsolete
and slow-moving inventory and for estimated shrinkage between physical inventory counts. Inventory reserves are based on
inventory obsolescence trends, historical experience and application of the specific identification method. As of September 28,
2014 and September 29, 2013, inventory reserves were $31.2 million and $52.0 million, respectively.
Starbucks Corporation
2014 Form 10-K
53
Property, Plant and Equipment
Other Intangible Assets
Property, plant and equipment, which includes assets under capital leases, are carried at cost less accumulated depreciation.
Cost includes all direct costs necessary to acquire and prepare assets for use, including internal labor and overhead in some
cases. Depreciation is computed using the straight-line method over estimated useful lives of the assets, generally ranging from
2 to 15 years for equipment and 30 to 40 years for buildings. Leasehold improvements are amortized over the shorter of their
estimated useful lives or the related lease life, generally 10 years. For leases with renewal periods at our option, we generally
use the original lease term, excluding renewal option periods, to determine estimated useful lives. If failure to exercise a
renewal option imposes an economic penalty to us, we may determine at the inception of the lease that renewal is reasonably
assured and include the renewal option period in the determination of the appropriate estimated useful lives.
The portion of depreciation expense related to production and distribution facilities is included in cost of sales including
occupancy costs in the consolidated statements of earnings. The costs of repairs and maintenance are expensed when incurred,
while expenditures for refurbishments and improvements that significantly add to the productive capacity or extend the useful
life of an asset are capitalized. When assets are disposed of, whether through retirement or sale, the net gain or loss is
recognized in net earnings. Long-lived assets to be disposed of are reported at the lower of their carrying amount or fair value
less estimated costs to sell.
We evaluate property, plant and equipment for impairment when facts and circumstances indicate that the carrying values of
such assets may not be recoverable. When evaluating for impairment, we first compare the carrying value of the asset to the
asset’s estimated future undiscounted cash flows. If the estimated undiscounted future cash flows are less than the carrying
value of the asset, we determine if we have an impairment loss by comparing the carrying value of the asset to the asset's
estimated fair value and recognize an impairment charge when the asset’s carrying value exceeds its estimated fair value. The
fair value of the asset is estimated using a discounted cash flow model based on forecasted future revenues and operating costs,
using internal projections. Property, plant and equipment assets are grouped at the lowest level for which identifiable cash flows
are largely independent of the cash flows of other assets and liabilities. For company-operated store assets, the impairment test
is performed at the individual store asset group level.
We recognized net disposition charges of $14.7 million, $17.4 million, and $16.5 million and net impairment charges of $19.0
million, $12.7 million, and $15.2 million in fiscal 2014, 2013, and 2012, respectively. The nature of the underlying asset that is
impaired or disposed of will determine the operating expense line on which the related impact is recorded in the consolidated
statements of earnings. For assets within our retail operations, net impairment and disposition charges are recorded in store
operating expenses. For all other assets, these charges are recorded in cost of sales including occupancy costs, other operating
expenses, or general and administrative expenses.
Goodwill
We evaluate goodwill for impairment annually during our third fiscal quarter, or more frequently if an event occurs or
circumstances change, such as material deterioration in performance or a significant number of store closures, that would
indicate that impairment may exist. When evaluating goodwill for impairment, we may first perform a qualitative assessment to
determine whether it is more likely than not that a reporting unit is impaired. If we do not perform a qualitative assessment, or
if we determine that it is not more likely than not that the fair value of the reporting unit exceeds its carrying amount, we
calculate the estimated fair value of the reporting unit. Fair value is the price a willing buyer would pay for the reporting unit
and is typically calculated using a discounted cash flow model. If the carrying amount of the reporting unit exceeds the
estimated fair value, an impairment charge is recorded to reduce the carrying value to the estimated fair value.
As part of our ongoing operations, we may close certain stores within a reporting unit containing goodwill due to
underperformance of the store or inability to renew our lease, among other reasons. We may abandon certain assets associated
with a closed store, including leasehold improvements and other non-transferable assets. When a portion of a reporting unit that
constitutes a business is to be disposed of, goodwill associated with the business is included in the carrying amount of the
business in determining any loss on disposal. Our evaluation of whether the portion of a reporting unit being disposed of
constitutes a business occurs on the date of abandonment. Although an operating store meets the accounting definition of a
business prior to abandonment, it does not constitute a business on the closure date because the remaining assets on that date do
not constitute an integrated set of assets that are capable of being managed for the purpose of providing a return to investors. As
a result, when closing individual stores, we do not include goodwill in the calculation of any loss on disposal of the related
assets. As noted above, if store closures are indicative of potential impairment of goodwill at the reporting unit level, we
perform an evaluation of our reporting unit goodwill when such closures occur. There were no material goodwill impairment
charges recorded during fiscal 2014, 2013, and 2012.
54 Starbucks Corporation
2014 Form 10-K
Other intangible assets consist primarily of trade names and trademarks with indefinite lives, which are tested for impairment
annually during the third fiscal quarter, or more frequently if an event occurs or circumstances change that would indicate that
impairment may exist. When evaluating other intangible assets for impairment, we may first perform a qualitative assessment
to determine whether it is more likely than not that an intangible asset group is impaired. If we do not perform the qualitative
assessment, or if we determine that it is not more likely than not that the fair value of the intangible asset group exceeds its
carrying amount, we calculate the estimated fair value of the intangible asset group. Fair value is the price a willing buyer
would pay for the reporting unit and is typically calculated using an income approach, such as a relief-from-royalty model. If
the carrying amount of the intangible asset group exceeds the estimated fair value, an impairment charge is recorded to reduce
the carrying value to the estimated fair value. In addition, we continuously monitor and may revise our intangible asset useful
lives if and when facts and circumstances change.
Definite-lived intangible assets, which mainly consist of acquired rights, trade secrets, contract-based patents and copyrights,
are amortized over their estimated useful lives, and are tested for impairment using a similar methodology to our property, plant
and equipment, as described above.
There were no other intangible asset impairment charges recorded during fiscal 2014, 2013, and 2012.
Insurance Reserves
We use a combination of insurance and self-insurance mechanisms, including a wholly-owned captive insurance entity and
participation in a reinsurance treaty, to provide for the potential liabilities for certain risks, including workers’ compensation,
healthcare benefits, general liability, property insurance, and director and officers’ liability insurance. Liabilities associated with
the risks that are retained by us are not discounted and are estimated, in part, by considering historical claims experience,
demographics, exposure and severity factors, and other actuarial assumptions.
Consolidated revenues are presented net of intercompany eliminations for wholly-owned subsidiaries and investees controlled
by us and for product sales to and royalty and other fees from licensees accounted for under the equity method. Additionally,
consolidated revenues are recognized net of any discounts, returns, allowances and sales incentives, including coupon
Company-operated store revenues are recognized when payment is tendered at the point of sale. Company-operated store
revenues are reported net of sales, use or other transaction taxes that are collected from customers and remitted to taxing
Licensed store revenues consist of product and equipment sales to licensees, as well as royalties and other fees paid by
licensees to use the Starbucks brand. Sales of coffee, tea and related products are generally recognized upon shipment to
licensees, depending on contract terms. Shipping charges billed to licensees are also recognized as revenue, and the related
shipping costs are included in cost of sales including occupancy costs in the consolidated statements of earnings.
Initial nonrefundable development fees for licensed stores are recognized upon substantial performance of services for new
market business development activities, such as initial business, real estate and store development planning, as well as
providing operational materials and functional training courses for opening new licensed retail markets. Additional store
licensing fees are recognized when new licensed stores are opened. Royalty revenues based upon a percentage of reported
sales, and other continuing fees, such as marketing and service fees, are recognized on a monthly basis when earned.
CPG, Foodservice and Other Revenues
CPG, foodservice and other revenues primarily include sales of packaged coffee and tea as well as a variety of ready-to-drink
beverages and single-serve coffee and tea products to grocery, warehouse clubs and specialty retail stores, sales to our national
foodservice accounts, and revenues from sales of products to and license fee revenues from manufacturers that produce and
market Starbucks and Seattle’s Best Coffee branded products through licensing agreements. Sales of coffee, tea, ready-to-drink
beverages and related products to grocery and warehouse club stores are generally recognized when received by the customer
or distributor, depending on contract terms. Revenues are recorded net of sales discounts given to customers for trade
promotions and other incentives and for sales return allowances, which are determined based on historical patterns.
Revenues from sales of products to manufacturers that produce and market Starbucks and Seattle’s Best Coffee branded
products through licensing agreements are generally recognized when the product is received by the manufacturer or
Revenue Recognition
redemptions and rebates.
Company-operated Store Revenues
authorities.
Licensed Store Revenues
Property, Plant and Equipment
Other Intangible Assets
Property, plant and equipment, which includes assets under capital leases, are carried at cost less accumulated depreciation.
Cost includes all direct costs necessary to acquire and prepare assets for use, including internal labor and overhead in some
cases. Depreciation is computed using the straight-line method over estimated useful lives of the assets, generally ranging from
2 to 15 years for equipment and 30 to 40 years for buildings. Leasehold improvements are amortized over the shorter of their
estimated useful lives or the related lease life, generally 10 years. For leases with renewal periods at our option, we generally
use the original lease term, excluding renewal option periods, to determine estimated useful lives. If failure to exercise a
renewal option imposes an economic penalty to us, we may determine at the inception of the lease that renewal is reasonably
assured and include the renewal option period in the determination of the appropriate estimated useful lives.
The portion of depreciation expense related to production and distribution facilities is included in cost of sales including
occupancy costs in the consolidated statements of earnings. The costs of repairs and maintenance are expensed when incurred,
while expenditures for refurbishments and improvements that significantly add to the productive capacity or extend the useful
life of an asset are capitalized. When assets are disposed of, whether through retirement or sale, the net gain or loss is
recognized in net earnings. Long-lived assets to be disposed of are reported at the lower of their carrying amount or fair value
less estimated costs to sell.
We evaluate property, plant and equipment for impairment when facts and circumstances indicate that the carrying values of
such assets may not be recoverable. When evaluating for impairment, we first compare the carrying value of the asset to the
asset’s estimated future undiscounted cash flows. If the estimated undiscounted future cash flows are less than the carrying
value of the asset, we determine if we have an impairment loss by comparing the carrying value of the asset to the asset's
estimated fair value and recognize an impairment charge when the asset’s carrying value exceeds its estimated fair value. The
fair value of the asset is estimated using a discounted cash flow model based on forecasted future revenues and operating costs,
using internal projections. Property, plant and equipment assets are grouped at the lowest level for which identifiable cash flows
are largely independent of the cash flows of other assets and liabilities. For company-operated store assets, the impairment test
is performed at the individual store asset group level.
We recognized net disposition charges of $14.7 million, $17.4 million, and $16.5 million and net impairment charges of $19.0
million, $12.7 million, and $15.2 million in fiscal 2014, 2013, and 2012, respectively. The nature of the underlying asset that is
impaired or disposed of will determine the operating expense line on which the related impact is recorded in the consolidated
statements of earnings. For assets within our retail operations, net impairment and disposition charges are recorded in store
operating expenses. For all other assets, these charges are recorded in cost of sales including occupancy costs, other operating
Goodwill
We evaluate goodwill for impairment annually during our third fiscal quarter, or more frequently if an event occurs or
circumstances change, such as material deterioration in performance or a significant number of store closures, that would
indicate that impairment may exist. When evaluating goodwill for impairment, we may first perform a qualitative assessment to
determine whether it is more likely than not that a reporting unit is impaired. If we do not perform a qualitative assessment, or
if we determine that it is not more likely than not that the fair value of the reporting unit exceeds its carrying amount, we
calculate the estimated fair value of the reporting unit. Fair value is the price a willing buyer would pay for the reporting unit
and is typically calculated using a discounted cash flow model. If the carrying amount of the reporting unit exceeds the
estimated fair value, an impairment charge is recorded to reduce the carrying value to the estimated fair value.
As part of our ongoing operations, we may close certain stores within a reporting unit containing goodwill due to
underperformance of the store or inability to renew our lease, among other reasons. We may abandon certain assets associated
with a closed store, including leasehold improvements and other non-transferable assets. When a portion of a reporting unit that
constitutes a business is to be disposed of, goodwill associated with the business is included in the carrying amount of the
business in determining any loss on disposal. Our evaluation of whether the portion of a reporting unit being disposed of
constitutes a business occurs on the date of abandonment. Although an operating store meets the accounting definition of a
business prior to abandonment, it does not constitute a business on the closure date because the remaining assets on that date do
not constitute an integrated set of assets that are capable of being managed for the purpose of providing a return to investors. As
a result, when closing individual stores, we do not include goodwill in the calculation of any loss on disposal of the related
assets. As noted above, if store closures are indicative of potential impairment of goodwill at the reporting unit level, we
perform an evaluation of our reporting unit goodwill when such closures occur. There were no material goodwill impairment
charges recorded during fiscal 2014, 2013, and 2012.
Other intangible assets consist primarily of trade names and trademarks with indefinite lives, which are tested for impairment
annually during the third fiscal quarter, or more frequently if an event occurs or circumstances change that would indicate that
impairment may exist. When evaluating other intangible assets for impairment, we may first perform a qualitative assessment
to determine whether it is more likely than not that an intangible asset group is impaired. If we do not perform the qualitative
assessment, or if we determine that it is not more likely than not that the fair value of the intangible asset group exceeds its
carrying amount, we calculate the estimated fair value of the intangible asset group. Fair value is the price a willing buyer
would pay for the reporting unit and is typically calculated using an income approach, such as a relief-from-royalty model. If
the carrying amount of the intangible asset group exceeds the estimated fair value, an impairment charge is recorded to reduce
the carrying value to the estimated fair value. In addition, we continuously monitor and may revise our intangible asset useful
lives if and when facts and circumstances change.
Definite-lived intangible assets, which mainly consist of acquired rights, trade secrets, contract-based patents and copyrights,
are amortized over their estimated useful lives, and are tested for impairment using a similar methodology to our property, plant
and equipment, as described above.
There were no other intangible asset impairment charges recorded during fiscal 2014, 2013, and 2012.
Insurance Reserves
We use a combination of insurance and self-insurance mechanisms, including a wholly-owned captive insurance entity and
participation in a reinsurance treaty, to provide for the potential liabilities for certain risks, including workers’ compensation,
healthcare benefits, general liability, property insurance, and director and officers’ liability insurance. Liabilities associated with
the risks that are retained by us are not discounted and are estimated, in part, by considering historical claims experience,
demographics, exposure and severity factors, and other actuarial assumptions.
Revenue Recognition
Consolidated revenues are presented net of intercompany eliminations for wholly-owned subsidiaries and investees controlled
by us and for product sales to and royalty and other fees from licensees accounted for under the equity method. Additionally,
consolidated revenues are recognized net of any discounts, returns, allowances and sales incentives, including coupon
redemptions and rebates.
expenses, or general and administrative expenses.
Company-operated Store Revenues
Company-operated store revenues are recognized when payment is tendered at the point of sale. Company-operated store
revenues are reported net of sales, use or other transaction taxes that are collected from customers and remitted to taxing
authorities.
Licensed Store Revenues
Licensed store revenues consist of product and equipment sales to licensees, as well as royalties and other fees paid by
licensees to use the Starbucks brand. Sales of coffee, tea and related products are generally recognized upon shipment to
licensees, depending on contract terms. Shipping charges billed to licensees are also recognized as revenue, and the related
shipping costs are included in cost of sales including occupancy costs in the consolidated statements of earnings.
Initial nonrefundable development fees for licensed stores are recognized upon substantial performance of services for new
market business development activities, such as initial business, real estate and store development planning, as well as
providing operational materials and functional training courses for opening new licensed retail markets. Additional store
licensing fees are recognized when new licensed stores are opened. Royalty revenues based upon a percentage of reported
sales, and other continuing fees, such as marketing and service fees, are recognized on a monthly basis when earned.
CPG, Foodservice and Other Revenues
CPG, foodservice and other revenues primarily include sales of packaged coffee and tea as well as a variety of ready-to-drink
beverages and single-serve coffee and tea products to grocery, warehouse clubs and specialty retail stores, sales to our national
foodservice accounts, and revenues from sales of products to and license fee revenues from manufacturers that produce and
market Starbucks and Seattle’s Best Coffee branded products through licensing agreements. Sales of coffee, tea, ready-to-drink
beverages and related products to grocery and warehouse club stores are generally recognized when received by the customer
or distributor, depending on contract terms. Revenues are recorded net of sales discounts given to customers for trade
promotions and other incentives and for sales return allowances, which are determined based on historical patterns.
Revenues from sales of products to manufacturers that produce and market Starbucks and Seattle’s Best Coffee branded
products through licensing agreements are generally recognized when the product is received by the manufacturer or
Starbucks Corporation
2014 Form 10-K
55
distributor. License fee revenues from manufacturers are based on a percentage of sales and are recognized on a monthly basis
when earned. National foodservice account revenues are recognized, when the product is received by the customer or
distributor.
Certain leases provide for contingent rent, which is determined as a percentage of gross sales in excess of specified levels. We
record a contingent rent liability on the consolidated balance sheets and the corresponding rent expense when specified levels
have been achieved or when we determine that achieving the specified levels during the fiscal year is probable.
Sales to customers through CPG channels and national foodservice accounts, including sales to national distributors, are
recognized net of certain fees paid to the customer. We characterize these fees as a reduction of revenue unless we are able to
identify a sufficiently separable benefit from the customer's purchase of our products such that we could have entered into an
exchange transaction with a party other than the customer in order to receive such benefit, and we can reasonably estimate the
fair value of such benefit.
Stored Value Cards
Revenues from our stored value cards, primarily Starbucks Cards, are recognized when redeemed or when we recognize
breakage income, which occurs when the likelihood of redemption, based on historical experience, is deemed to be remote.
Outstanding customer balances are included in deferred revenue on the consolidated balance sheets. There are no expiration
dates on our stored value cards, and we do not charge any service fees that cause a decrement to customer balances. While we
will continue to honor all stored value cards presented for payment, management may determine the likelihood of redemption
to be remote for certain cards due to long periods of inactivity. In these circumstances, if management also determines there is
no requirement for remitting balances to government agencies under unclaimed property laws, card balances may then be
recognized as breakage income in net interest income and other in the consolidated statements of earnings. In fiscal 2014, 2013,
and 2012, we recognized breakage income of $38.3 million, $33.0 million, and $65.8 million, respectively.
Customers in the US, Canada, and certain other countries who register their Starbucks Card are automatically enrolled in the
My Starbucks Rewards® loyalty program and earn reward points ("Stars") with each purchase at participating Starbucks®,
Teavana®, Evolution Fresh™ and La Boulange® stores, as well as on certain packaged coffee products purchased in select
Starbucks® stores, at StarbucksStore.com, and through CPG channels. Reward program members receive various benefits
depending on factors such as the number of Stars earned in a 12-month period. The value of Stars earned by our program
members towards free product is included in deferred revenue and recorded as a reduction in revenue at the time the Stars are
earned, based on the value of Stars that are projected to be redeemed.
Marketing & Advertising
Our annual marketing expenses include many components, one of which is advertising costs. We expense most advertising
costs as they are incurred, except for certain production costs that are expensed the first time the advertising takes place.
Marketing expenses totaled $315.5 million, $306.8 million and $277.9 million in fiscal 2014, 2013, and 2012, respectively.
Included in these costs were advertising expenses, which totaled $198.9 million, $205.8 million and $182.4 million in fiscal
2014, 2013, and 2012, respectively.
Store Preopening Expenses
Costs incurred in connection with the start-up and promotion of new store openings are expensed as incurred.
Operating Leases
We lease retail stores, roasting, distribution and warehouse facilities, and office space for corporate administrative purposes
under operating leases. Most lease agreements contain tenant improvement allowances, rent holidays, lease premiums, rent
escalation clauses and/or contingent rent provisions. We recognize amortization of lease incentives, premiums and minimum
rent expenses on a straight-line basis beginning on the date of initial possession, which is generally when we enter the space
and begin to make improvements in preparation for intended use.
For tenant improvement allowances and rent holidays, we record a deferred rent liability within accrued liabilities, or other
long-term liabilities, on the consolidated balance sheets and amortize the deferred rent over the terms of the leases as reductions
to rent expense in the consolidated statements of earnings.
For premiums paid upfront to enter a lease agreement, we record a prepaid rent asset in prepaid expenses and other current
assets on the consolidated balance sheets and amortize the deferred rent over the terms of the leases as additional rent expense
in the consolidated statements of earnings.
For scheduled rent escalation clauses during the lease terms or for rental payments commencing at a date other than the date of
initial possession, we record minimum rent expense on a straight-line basis over the terms of the leases in the consolidated
statements of earnings.
56 Starbucks Corporation
2014 Form 10-K
When ceasing operations of company-operated stores under operating leases, in cases where the lease contract specifies a
termination fee due to the landlord, we record such expense at the time written notice is given to the landlord. In cases where
terms, including termination fees, are yet to be negotiated with the landlord, we will record the expense upon signing of an
agreement with the landlord. In cases where the landlord does not allow us to prematurely exit the lease, but allows for
subleasing, we estimate the fair value of any sublease income that can be generated from the location and recognize an expense
equal to the present value of the remaining lease payments to the landlord less any projected sublease income at the cease-use
date.
Asset Retirement Obligations
We recognize a liability for the fair value of required asset retirement obligations ("ARO") when such obligations are incurred.
Our AROs are primarily associated with leasehold improvements, which, at the end of a lease, we are contractually obligated to
remove in order to comply with the lease agreement. At the inception of a lease with such conditions, we record an ARO
liability and a corresponding capital asset in an amount equal to the estimated fair value of the obligation. We estimate the
liability using a number of assumptions, including store closing costs, cost inflation rates and discount rates, and accrete it to its
projected future value over time. The capitalized asset is depreciated using the same depreciation convention as leasehold
improvement assets. Upon satisfaction of the ARO conditions, any difference between the recorded ARO liability and the
actual retirement costs incurred is recognized as a gain or loss in cost of sales including occupancy costs in the consolidated
statements of earnings. As of September 28, 2014 and September 29, 2013, our net ARO assets included in property, plant and
equipment were $4.1 million and $3.8 million, respectively, and our net ARO liabilities included in other long-term liabilities
were $28.4 million and $27.7 million, respectively.
Stock-based Compensation
We maintain several equity incentive plans under which we may grant non-qualified stock options, incentive stock options,
restricted stock, restricted stock units ("RSUs") or stock appreciation rights to employees, non-employee directors and
consultants. We also have an employee stock purchase plan ("ESPP"). RSUs issued by us are equivalent to nonvested shares
under the applicable accounting guidance. We record stock-based compensation expense based on the fair value of stock
awards at the grant date and recognize the expense over the related service period following a graded vesting expense schedule.
Expense for performance-based RSUs is recognized when it is probable the performance goal will be achieved. Performance
goals are determined by the Board of Directors and may include measures such as earnings per share, operating income and
return on invested capital. The fair value of each stock option granted is estimated on the grant date using the Black-Scholes-
Merton option valuation model. The assumptions used to calculate the fair value of options granted are evaluated and revised,
as necessary, to reflect market conditions and our historical experience. Options granted are valued using the multiple option
valuation approach, and the resulting expense is recognized over the requisite service period for each separately vesting portion
of the award. Compensation expense is recognized only for those options expected to vest, with forfeitures estimated at the date
of grant based on our historical experience and future expectations. The fair value of RSUs is based on the closing price of
Starbucks common stock on the award date, less the present value of expected dividends not received during the vesting period.
Our international operations generally use their local currency as their functional currency. Assets and liabilities are translated
at exchange rates in effect at the balance sheet date. Income and expense accounts are translated at the average monthly
exchange rates during the year. Resulting translation adjustments are reported as a component of OCI and recorded in AOCI on
Foreign Currency Translation
the consolidated balance sheets.
Income Taxes
We compute income taxes using the asset and liability method, under which deferred income taxes are recognized based on the
differences between the financial statement carrying amounts and the respective tax basis of our assets and liabilities. Deferred
tax assets and liabilities are measured using current enacted tax rates expected to apply to taxable income in the years in which
we expect the temporary differences to reverse. The effect of a change in tax rates on deferred taxes is recognized in income in
the period that includes the enactment date.
We routinely evaluate the likelihood of realizing the benefit of our deferred tax assets and may record a valuation allowance if,
based on all available evidence, we determine that some portion of the tax benefit will not be realized. In evaluating our ability
to recover our deferred tax assets within the jurisdiction from which they arise, we consider all available positive and negative
evidence, including scheduled reversals of deferred tax liabilities, projected future taxable income, tax-planning strategies, and
distributor. License fee revenues from manufacturers are based on a percentage of sales and are recognized on a monthly basis
when earned. National foodservice account revenues are recognized, when the product is received by the customer or
distributor.
Sales to customers through CPG channels and national foodservice accounts, including sales to national distributors, are
recognized net of certain fees paid to the customer. We characterize these fees as a reduction of revenue unless we are able to
identify a sufficiently separable benefit from the customer's purchase of our products such that we could have entered into an
exchange transaction with a party other than the customer in order to receive such benefit, and we can reasonably estimate the
fair value of such benefit.
Stored Value Cards
Revenues from our stored value cards, primarily Starbucks Cards, are recognized when redeemed or when we recognize
breakage income, which occurs when the likelihood of redemption, based on historical experience, is deemed to be remote.
Outstanding customer balances are included in deferred revenue on the consolidated balance sheets. There are no expiration
dates on our stored value cards, and we do not charge any service fees that cause a decrement to customer balances. While we
will continue to honor all stored value cards presented for payment, management may determine the likelihood of redemption
to be remote for certain cards due to long periods of inactivity. In these circumstances, if management also determines there is
no requirement for remitting balances to government agencies under unclaimed property laws, card balances may then be
recognized as breakage income in net interest income and other in the consolidated statements of earnings. In fiscal 2014, 2013,
and 2012, we recognized breakage income of $38.3 million, $33.0 million, and $65.8 million, respectively.
Customers in the US, Canada, and certain other countries who register their Starbucks Card are automatically enrolled in the
My Starbucks Rewards® loyalty program and earn reward points ("Stars") with each purchase at participating Starbucks®,
Teavana®, Evolution Fresh™ and La Boulange® stores, as well as on certain packaged coffee products purchased in select
Starbucks® stores, at StarbucksStore.com, and through CPG channels. Reward program members receive various benefits
depending on factors such as the number of Stars earned in a 12-month period. The value of Stars earned by our program
earned, based on the value of Stars that are projected to be redeemed.
Marketing & Advertising
Our annual marketing expenses include many components, one of which is advertising costs. We expense most advertising
costs as they are incurred, except for certain production costs that are expensed the first time the advertising takes place.
Marketing expenses totaled $315.5 million, $306.8 million and $277.9 million in fiscal 2014, 2013, and 2012, respectively.
Included in these costs were advertising expenses, which totaled $198.9 million, $205.8 million and $182.4 million in fiscal
2014, 2013, and 2012, respectively.
Store Preopening Expenses
Operating Leases
Costs incurred in connection with the start-up and promotion of new store openings are expensed as incurred.
We lease retail stores, roasting, distribution and warehouse facilities, and office space for corporate administrative purposes
under operating leases. Most lease agreements contain tenant improvement allowances, rent holidays, lease premiums, rent
escalation clauses and/or contingent rent provisions. We recognize amortization of lease incentives, premiums and minimum
rent expenses on a straight-line basis beginning on the date of initial possession, which is generally when we enter the space
and begin to make improvements in preparation for intended use.
For tenant improvement allowances and rent holidays, we record a deferred rent liability within accrued liabilities, or other
long-term liabilities, on the consolidated balance sheets and amortize the deferred rent over the terms of the leases as reductions
to rent expense in the consolidated statements of earnings.
For premiums paid upfront to enter a lease agreement, we record a prepaid rent asset in prepaid expenses and other current
assets on the consolidated balance sheets and amortize the deferred rent over the terms of the leases as additional rent expense
in the consolidated statements of earnings.
For scheduled rent escalation clauses during the lease terms or for rental payments commencing at a date other than the date of
initial possession, we record minimum rent expense on a straight-line basis over the terms of the leases in the consolidated
statements of earnings.
Certain leases provide for contingent rent, which is determined as a percentage of gross sales in excess of specified levels. We
record a contingent rent liability on the consolidated balance sheets and the corresponding rent expense when specified levels
have been achieved or when we determine that achieving the specified levels during the fiscal year is probable.
When ceasing operations of company-operated stores under operating leases, in cases where the lease contract specifies a
termination fee due to the landlord, we record such expense at the time written notice is given to the landlord. In cases where
terms, including termination fees, are yet to be negotiated with the landlord, we will record the expense upon signing of an
agreement with the landlord. In cases where the landlord does not allow us to prematurely exit the lease, but allows for
subleasing, we estimate the fair value of any sublease income that can be generated from the location and recognize an expense
equal to the present value of the remaining lease payments to the landlord less any projected sublease income at the cease-use
date.
Asset Retirement Obligations
We recognize a liability for the fair value of required asset retirement obligations ("ARO") when such obligations are incurred.
Our AROs are primarily associated with leasehold improvements, which, at the end of a lease, we are contractually obligated to
remove in order to comply with the lease agreement. At the inception of a lease with such conditions, we record an ARO
liability and a corresponding capital asset in an amount equal to the estimated fair value of the obligation. We estimate the
liability using a number of assumptions, including store closing costs, cost inflation rates and discount rates, and accrete it to its
projected future value over time. The capitalized asset is depreciated using the same depreciation convention as leasehold
improvement assets. Upon satisfaction of the ARO conditions, any difference between the recorded ARO liability and the
actual retirement costs incurred is recognized as a gain or loss in cost of sales including occupancy costs in the consolidated
statements of earnings. As of September 28, 2014 and September 29, 2013, our net ARO assets included in property, plant and
equipment were $4.1 million and $3.8 million, respectively, and our net ARO liabilities included in other long-term liabilities
were $28.4 million and $27.7 million, respectively.
members towards free product is included in deferred revenue and recorded as a reduction in revenue at the time the Stars are
Stock-based Compensation
We maintain several equity incentive plans under which we may grant non-qualified stock options, incentive stock options,
restricted stock, restricted stock units ("RSUs") or stock appreciation rights to employees, non-employee directors and
consultants. We also have an employee stock purchase plan ("ESPP"). RSUs issued by us are equivalent to nonvested shares
under the applicable accounting guidance. We record stock-based compensation expense based on the fair value of stock
awards at the grant date and recognize the expense over the related service period following a graded vesting expense schedule.
Expense for performance-based RSUs is recognized when it is probable the performance goal will be achieved. Performance
goals are determined by the Board of Directors and may include measures such as earnings per share, operating income and
return on invested capital. The fair value of each stock option granted is estimated on the grant date using the Black-Scholes-
Merton option valuation model. The assumptions used to calculate the fair value of options granted are evaluated and revised,
as necessary, to reflect market conditions and our historical experience. Options granted are valued using the multiple option
valuation approach, and the resulting expense is recognized over the requisite service period for each separately vesting portion
of the award. Compensation expense is recognized only for those options expected to vest, with forfeitures estimated at the date
of grant based on our historical experience and future expectations. The fair value of RSUs is based on the closing price of
Starbucks common stock on the award date, less the present value of expected dividends not received during the vesting period.
Foreign Currency Translation
Our international operations generally use their local currency as their functional currency. Assets and liabilities are translated
at exchange rates in effect at the balance sheet date. Income and expense accounts are translated at the average monthly
exchange rates during the year. Resulting translation adjustments are reported as a component of OCI and recorded in AOCI on
the consolidated balance sheets.
Income Taxes
We compute income taxes using the asset and liability method, under which deferred income taxes are recognized based on the
differences between the financial statement carrying amounts and the respective tax basis of our assets and liabilities. Deferred
tax assets and liabilities are measured using current enacted tax rates expected to apply to taxable income in the years in which
we expect the temporary differences to reverse. The effect of a change in tax rates on deferred taxes is recognized in income in
the period that includes the enactment date.
We routinely evaluate the likelihood of realizing the benefit of our deferred tax assets and may record a valuation allowance if,
based on all available evidence, we determine that some portion of the tax benefit will not be realized. In evaluating our ability
to recover our deferred tax assets within the jurisdiction from which they arise, we consider all available positive and negative
evidence, including scheduled reversals of deferred tax liabilities, projected future taxable income, tax-planning strategies, and
Starbucks Corporation
2014 Form 10-K
57
results of recent operations. If we determine that we would be able to realize our deferred tax assets in the future in excess of
their net recorded amount, we would make an adjustment to the deferred tax asset valuation allowance, which would reduce the
provision for income taxes.
results in the complete or substantially complete liquidation of the foreign entity in which the subsidiary or group of assets had
resided. The guidance will become effective for us at the beginning of our first quarter of fiscal 2015. We do not expect the
adoption of this guidance will have a material impact on our financial statements.
In addition, our income tax returns are periodically audited by domestic and foreign tax authorities. These audits include review
of our tax filing positions, including the timing and amount of deductions taken and the allocation of income between tax
jurisdictions. We evaluate our exposures associated with our various tax filing positions and recognize a tax benefit from an
uncertain tax position only if it is more likely than not that the tax position will be sustained upon examination by the relevant
taxing authorities, including resolutions of any related appeals or litigation processes, based on the technical merits of our
position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit
that has a greater than 50% likelihood of being realized upon ultimate settlement. For uncertain tax positions that do not meet
this threshold, we record a related liability. We adjust our unrecognized tax benefit liability and income tax expense in the
period in which the uncertain tax position is effectively settled, the statute of limitations expires for the relevant taxing
authority to examine the tax position, or when new information becomes available.
In February 2013, the FASB issued guidance that adds additional disclosure requirements for items reclassified out of
accumulated other comprehensive income. This guidance requires the disclosure of significant amounts reclassified from each
component of accumulated other comprehensive income and the income statement line items affected by the reclassification.
The guidance became effective for us at the beginning of our first quarter of fiscal 2014 and the additional disclosures are
provided in Note 11, Equity, of these consolidated financial statements.
In January 2013, the FASB issued guidance clarifying the scope of disclosure requirements for offsetting assets and liabilities.
The amended guidance limits the scope of balance sheet offsetting disclosures to derivatives, repurchase agreements, and
securities lending transactions to the extent that they are offset in the financial statements or subject to an enforceable master
netting arrangement or similar agreement. The guidance became effective for us at the beginning of our first quarter of fiscal
2014 and did not have a material impact on our financial statements.
Starbucks recognizes interest and penalties related to income tax matters in income tax expense in the consolidated statements
of earnings. Accrued interest and penalties are included within the related tax liability on the consolidated balance sheets.
Correction of an Immaterial Error
Earnings per Share
Basic earnings per share is computed based on the weighted average number of shares of common stock outstanding during the
period. Diluted earnings per share is computed based on the weighted average number of shares of common stock and the
effect of dilutive potential common shares outstanding during the period, calculated using the treasury stock method. Dilutive
potential common shares include outstanding stock options and RSUs. Performance-based RSUs are considered dilutive when
the related performance criterion has been met.
Common Stock Share Repurchases
We may repurchase shares of Starbucks common stock under a program authorized by our Board of Directors, including
pursuant to a contract, instruction or written plan meeting the requirements of Rule 10b5-1(c)(1) of the Securities Exchange Act
of 1934. Under applicable Washington State law, shares repurchased are retired and not displayed separately as treasury stock
on the financial statements. Instead, the par value of repurchased shares is deducted from common stock and the excess
repurchase price over par value is deducted from additional paid-in capital and from retained earnings, once additional paid-in
capital is depleted.
Recent Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board ("FASB") issued guidance outlining a single comprehensive model for
entities to use in accounting for revenue arising from contracts with customers that supersedes most current revenue recognition
guidance. This guidance requires an entity to recognize revenue when it transfers promised goods or services to customers in an
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.
Additionally, this guidance expands related disclosure requirements. The guidance will become effective for us at the beginning
of our first quarter of fiscal 2018 and will require full or modified retrospective application. We are currently evaluating the
impact this guidance will have on our financial statements as well as the expected adoption method.
In April 2014, the FASB issued guidance that changes the criteria for reporting discontinued operations. To qualify as a
discontinued operation under the amended guidance, a component or group of components of an entity that has been disposed
of or is classified as held for sale must represent a strategic shift that has or will have a major effect on the entity's operations
and financial results. This guidance also expands related disclosure requirements. The guidance will become effective for us at
the beginning of our first quarter of fiscal 2016. We do not expect the adoption of this guidance will have a material impact on
our financial statements.
In July 2013, the FASB issued guidance on the financial statement presentation of an unrecognized tax benefit when a net
operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. This guidance requires the unrecognized tax
benefit to be presented in the financial statements as a reduction to a deferred tax asset. When a deferred tax asset is not
available, or the asset is not intended to be used for this purpose, the unrecognized tax benefit should be presented in the
financial statements as a liability and not netted with a deferred tax asset. The guidance will become effective for us at the
beginning of our first quarter of fiscal 2015. We do not expect the adoption of this guidance will have a material impact on our
financial statements.
In March 2013, the FASB issued guidance on a parent's accounting for the cumulative translation adjustment upon
derecognition of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. This
guidance requires a parent to release any related cumulative translation adjustment into net income only if the sale or transfer
58 Starbucks Corporation
2014 Form 10-K
Effective at the beginning of fiscal 2014, we reclassified certain fees related to our US and Seattle's Best Coffee foodservice
operations in our Channel Development segment and All Other Segments, respectively, from other operating expenses to
foodservice revenues included in CPG, foodservice and other net revenues in our consolidated statements of earnings. This
reclassification results from a correction of an error in our prior period financial statements which we have determined to be
immaterial. In order to align prior period classifications with the current period presentation, the historical consolidated
financial statements have been corrected, resulting in reclassifications of $25.4 million and $22.7 million for fiscal years 2013
and 2012, respectively. The consolidated statements of earnings as corrected are presented below (in millions):
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Income from equity investees
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income tax expense/(benefit)
Net earnings/(loss) including
noncontrolling interests
Net earnings/(loss) attributable to
noncontrolling interests
Net earnings/(loss) attributable to
Starbucks
Q1
Q2
Q3
Q4
Full Year
Full Year
Fiscal 2013
Fiscal 2012
$ 2,989.6
$ 2,807.7
$ 2,986.3
$ 3,009.6
$ 11,793.2
$ 10,534.5
14,866.8
13,276.8
3,217.1
3,058.0
3,183.5
15,443.6
11,490.1
350.2
453.4
3,793.2
1,620.7
1,089.5
126.1
148.9
231.9
—
54.5
630.6
(2.9)
(6.6)
621.1
188.7
322.1
419.8
3,549.6
1,530.4
1,038.4
105.8
153.1
230.3
—
52.5
544.1
50.8
(6.1)
588.8
198.1
342.0
407.0
3,735.3
1,597.6
1,084.1
98.9
153.3
249.6
—
63.4
615.2
3.5
(6.3)
612.4
194.6
346.3
432.9
3,788.8
1,633.7
1,073.9
101.1
166.1
226.1
2,784.1
5,985.0
81.0
(2,115.2)
72.1
(9.1)
(2,052.2)
(820.1)
432.4
390.7
417.8
(1,232.1)
0.2
0.3
—
(0.1)
1,360.5
1,713.1
6,382.3
4,286.1
431.8
621.4
937.9
2,784.1
251.4
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
1,210.3
1,532.0
5,813.3
3,918.1
407.2
550.3
801.2
—
210.7
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
$
432.2
$
390.4
$
417.8
$ (1,232.0) $
8.3
$
1,383.8
There was no impact on operating income or net earnings as a result of the error correction, nor any impact on our consolidated
statements of comprehensive income, consolidated balance sheets or consolidated statements of cash flows. Additional
disclosure regarding this change as it relates to our segment results is included at Note 16, Segment Reporting.
results of recent operations. If we determine that we would be able to realize our deferred tax assets in the future in excess of
their net recorded amount, we would make an adjustment to the deferred tax asset valuation allowance, which would reduce the
provision for income taxes.
In addition, our income tax returns are periodically audited by domestic and foreign tax authorities. These audits include review
of our tax filing positions, including the timing and amount of deductions taken and the allocation of income between tax
jurisdictions. We evaluate our exposures associated with our various tax filing positions and recognize a tax benefit from an
uncertain tax position only if it is more likely than not that the tax position will be sustained upon examination by the relevant
taxing authorities, including resolutions of any related appeals or litigation processes, based on the technical merits of our
position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit
that has a greater than 50% likelihood of being realized upon ultimate settlement. For uncertain tax positions that do not meet
this threshold, we record a related liability. We adjust our unrecognized tax benefit liability and income tax expense in the
period in which the uncertain tax position is effectively settled, the statute of limitations expires for the relevant taxing
authority to examine the tax position, or when new information becomes available.
results in the complete or substantially complete liquidation of the foreign entity in which the subsidiary or group of assets had
resided. The guidance will become effective for us at the beginning of our first quarter of fiscal 2015. We do not expect the
adoption of this guidance will have a material impact on our financial statements.
In February 2013, the FASB issued guidance that adds additional disclosure requirements for items reclassified out of
accumulated other comprehensive income. This guidance requires the disclosure of significant amounts reclassified from each
component of accumulated other comprehensive income and the income statement line items affected by the reclassification.
The guidance became effective for us at the beginning of our first quarter of fiscal 2014 and the additional disclosures are
provided in Note 11, Equity, of these consolidated financial statements.
In January 2013, the FASB issued guidance clarifying the scope of disclosure requirements for offsetting assets and liabilities.
The amended guidance limits the scope of balance sheet offsetting disclosures to derivatives, repurchase agreements, and
securities lending transactions to the extent that they are offset in the financial statements or subject to an enforceable master
netting arrangement or similar agreement. The guidance became effective for us at the beginning of our first quarter of fiscal
2014 and did not have a material impact on our financial statements.
Starbucks recognizes interest and penalties related to income tax matters in income tax expense in the consolidated statements
of earnings. Accrued interest and penalties are included within the related tax liability on the consolidated balance sheets.
Correction of an Immaterial Error
Earnings per Share
Basic earnings per share is computed based on the weighted average number of shares of common stock outstanding during the
period. Diluted earnings per share is computed based on the weighted average number of shares of common stock and the
effect of dilutive potential common shares outstanding during the period, calculated using the treasury stock method. Dilutive
potential common shares include outstanding stock options and RSUs. Performance-based RSUs are considered dilutive when
the related performance criterion has been met.
Common Stock Share Repurchases
We may repurchase shares of Starbucks common stock under a program authorized by our Board of Directors, including
pursuant to a contract, instruction or written plan meeting the requirements of Rule 10b5-1(c)(1) of the Securities Exchange Act
of 1934. Under applicable Washington State law, shares repurchased are retired and not displayed separately as treasury stock
on the financial statements. Instead, the par value of repurchased shares is deducted from common stock and the excess
repurchase price over par value is deducted from additional paid-in capital and from retained earnings, once additional paid-in
capital is depleted.
Recent Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board ("FASB") issued guidance outlining a single comprehensive model for
entities to use in accounting for revenue arising from contracts with customers that supersedes most current revenue recognition
guidance. This guidance requires an entity to recognize revenue when it transfers promised goods or services to customers in an
amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.
Additionally, this guidance expands related disclosure requirements. The guidance will become effective for us at the beginning
of our first quarter of fiscal 2018 and will require full or modified retrospective application. We are currently evaluating the
impact this guidance will have on our financial statements as well as the expected adoption method.
In April 2014, the FASB issued guidance that changes the criteria for reporting discontinued operations. To qualify as a
discontinued operation under the amended guidance, a component or group of components of an entity that has been disposed
of or is classified as held for sale must represent a strategic shift that has or will have a major effect on the entity's operations
and financial results. This guidance also expands related disclosure requirements. The guidance will become effective for us at
the beginning of our first quarter of fiscal 2016. We do not expect the adoption of this guidance will have a material impact on
our financial statements.
In July 2013, the FASB issued guidance on the financial statement presentation of an unrecognized tax benefit when a net
operating loss carryforward, a similar tax loss, or a tax credit carryforward exists. This guidance requires the unrecognized tax
benefit to be presented in the financial statements as a reduction to a deferred tax asset. When a deferred tax asset is not
available, or the asset is not intended to be used for this purpose, the unrecognized tax benefit should be presented in the
financial statements as a liability and not netted with a deferred tax asset. The guidance will become effective for us at the
beginning of our first quarter of fiscal 2015. We do not expect the adoption of this guidance will have a material impact on our
financial statements.
In March 2013, the FASB issued guidance on a parent's accounting for the cumulative translation adjustment upon
derecognition of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. This
guidance requires a parent to release any related cumulative translation adjustment into net income only if the sale or transfer
Effective at the beginning of fiscal 2014, we reclassified certain fees related to our US and Seattle's Best Coffee foodservice
operations in our Channel Development segment and All Other Segments, respectively, from other operating expenses to
foodservice revenues included in CPG, foodservice and other net revenues in our consolidated statements of earnings. This
reclassification results from a correction of an error in our prior period financial statements which we have determined to be
immaterial. In order to align prior period classifications with the current period presentation, the historical consolidated
financial statements have been corrected, resulting in reclassifications of $25.4 million and $22.7 million for fiscal years 2013
and 2012, respectively. The consolidated statements of earnings as corrected are presented below (in millions):
Net revenues:
Company-operated stores
Licensed stores
CPG, foodservice and other
Total net revenues
Cost of sales including occupancy costs
Store operating expenses
Other operating expenses
Depreciation and amortization expenses
General and administrative expenses
Litigation charge
Total operating expenses
Income from equity investees
Operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Income tax expense/(benefit)
Net earnings/(loss) including
noncontrolling interests
Net earnings/(loss) attributable to
noncontrolling interests
Net earnings/(loss) attributable to
Starbucks
Q1
Q2
Q3
Q4
Full Year
Full Year
Fiscal 2013
Fiscal 2012
$ 2,989.6
$ 2,807.7
$ 2,986.3
$ 3,009.6
$ 11,793.2
$ 10,534.5
350.2
453.4
3,793.2
1,620.7
1,089.5
126.1
148.9
231.9
—
322.1
419.8
3,549.6
1,530.4
1,038.4
105.8
153.1
230.3
—
342.0
407.0
3,735.3
1,597.6
1,084.1
98.9
153.3
249.6
—
3,217.1
3,058.0
3,183.5
54.5
630.6
(2.9)
(6.6)
621.1
188.7
52.5
544.1
50.8
(6.1)
588.8
198.1
63.4
615.2
3.5
(6.3)
612.4
194.6
346.3
432.9
3,788.8
1,633.7
1,073.9
101.1
166.1
226.1
2,784.1
5,985.0
81.0
(2,115.2)
72.1
(9.1)
(2,052.2)
(820.1)
432.4
390.7
417.8
(1,232.1)
0.2
0.3
—
(0.1)
1,360.5
1,713.1
1,210.3
1,532.0
14,866.8
13,276.8
6,382.3
4,286.1
431.8
621.4
937.9
2,784.1
5,813.3
3,918.1
407.2
550.3
801.2
—
15,443.6
11,490.1
251.4
(325.4)
123.6
(28.1)
(229.9)
(238.7)
8.8
0.5
210.7
1,997.4
94.4
(32.7)
2,059.1
674.4
1,384.7
0.9
$
432.2
$
390.4
$
417.8
$ (1,232.0) $
8.3
$
1,383.8
There was no impact on operating income or net earnings as a result of the error correction, nor any impact on our consolidated
statements of comprehensive income, consolidated balance sheets or consolidated statements of cash flows. Additional
disclosure regarding this change as it relates to our segment results is included at Note 16, Segment Reporting.
Starbucks Corporation
2014 Form 10-K
59
Note 2: Acquisitions and Divestitures
Fiscal 2014
During the fourth quarter of fiscal 2014, we sold our Australian company-operated retail store assets and operations to the
Withers Group, converting these operations to a fully licensed market, for a total of $15.9 million. This transaction resulted in a
pre-tax gain of $2.4 million, which was included in net interest income and other in the consolidated statements of earnings. On
an after-tax basis, this transaction resulted in a loss that was not material to our financial statements.
Fiscal 2013
During the fourth quarter of fiscal 2013, we sold our 82% interest in Starbucks Coffee Chile S.A. to our joint venture partner
Alsea, S.A.B. de C.V., converting this market to a 100% licensed market, for a total purchase price of $68.6 million, which
includes final working capital adjustments. This transaction resulted in a gain of $45.9 million, which was included in net
interest income and other in the consolidated statements of earnings.
In the third quarter of fiscal 2013, we acquired 100% ownership of a coffee farm in Costa Rica for $8.1 million in cash. The fair
value of the net assets acquired on the acquisition date primarily comprised property, plant and equipment.
On December 31, 2012, we acquired 100% of the outstanding shares of Teavana Holdings, Inc. ("Teavana"), a specialty retailer
of premium loose-leaf teas, authentic artisanal teawares and other tea-related merchandise, to elevate our tea offerings as well
as expand our domestic and global tea footprint. We acquired Teavana for $615.8 million in cash. Of the total cash paid, $12.2
million was excluded from the purchase price allocation below as it represented contingent consideration receivable, all of
which has been settled. At closing, we also repaid $35.2 million for long term debt outstanding on Teavana's balance sheet,
which was recognized separately from the business combination. The following table summarizes the allocation of the purchase
price to the fair values of the assets acquired and liabilities assumed on the closing date (in millions):
Cash and cash equivalents
Inventories
Property, plant and equipment
Intangible assets
Goodwill
Other current and noncurrent assets
Current liabilities
Long-term deferred tax liability
Long-term debt
Other long-term liabilities
Total purchase price
$
$
Fair Value at
Dec 31, 2012
47.0
21.3
59.7
120.8
467.5
19.8
(36.0)
(54.3)
(35.2)
(7.0)
603.6
The assets acquired and liabilities assumed are reported within All Other Segments. Other current and noncurrent assets
acquired primarily include prepaid expenses, trade receivables, and deferred tax assets. In addition, we assumed various current
liabilities primarily consisting of accounts payable, accrued payroll related liabilities and other accrued operating expenses. The
intangible assets acquired as part of the transaction include the Teavana trade name, tea blends and non-compete agreements.
The Teavana trade name was valued at $105.5 million and determined to have an indefinite life, based on our expectation that
the brand will be used indefinitely and has no contractual limitations. The intangible asset related to the tea blends was valued
at $13.0 million and will be amortized on a straight-line basis over a period of 10 years, and the intangible asset related to the
non-compete agreements was valued at $2.3 million and will be amortized on a straight-line basis over a period of 3 years. The
$467.5 million of goodwill represents the intangible assets that do not qualify for separate recognition, primarily including
Teavana's established global store presence in high traffic mall locations and other high-sales-volume retail venues, Teavana's
global customer base, and Teavana's "Heaven of tea" retail experience in which store employees engage and educate customers
about the ritual and enjoyment of tea. The goodwill was allocated to All Other Segments and is not deductible for income tax
purposes.
60 Starbucks Corporation
2014 Form 10-K
Fiscal 2012
On July 3, 2012, we acquired 100% ownership interest in Bay Bread, LLC and its La Boulange bakery brand (collectively "La
Boulange") to elevate our core food offerings and build a premium, artisanal bakery brand. We acquired La Boulange for a
purchase price of approximately $100 million in cash. The following table summarizes the allocation of the purchase price to
the fair values of the assets acquired and liabilities assumed on the closing date (in millions):
Property, plant and equipment
Intangible assets
Goodwill
Current liabilities
Total cash paid
Other current and noncurrent assets
$
$
Fair Value at
July 3, 2012
18.1
24.3
58.7
5.1
(6.4)
99.8
The assets acquired and liabilities assumed are included in our Americas operating segment. Other current assets acquired
primarily include cash, trade receivables, and inventory. In addition, we assumed various current liabilities primarily consisting
of accounts payable and accrued payroll related liabilities. The intangible assets acquired as part of the transaction include the
La Boulange trade name and proprietary recipes and processes. The La Boulange trade name was valued at $9.7 million and
determined to have an indefinite life while the intangible asset relating to the proprietary recipes and processes was valued at
$14.6 million and will be amortized over a period of 10 years. The $58.7 million of goodwill is deductible for income tax
purposes and was allocated to our Americas operating segment.
On November 10, 2011, we acquired the outstanding shares of Evolution Fresh, Inc., a super-premium juice company, to
expand our portfolio of product offerings and enter into the super-premium juice market. We acquired Evolution Fresh for a
purchase price of $30 million in cash. The fair value of the net assets acquired on the acquisition date included $18 million of
goodwill. Evolution Fresh is reported within All Other Segments.
Note 3: Derivative Financial Instruments
Interest Rates
Depending on market conditions, we enter into interest rate swap agreements to hedge the variability in cash flows due to
changes in the benchmark interest rate related to anticipated debt issuances. These agreements are cash settled at the time of the
pricing of the related debt. The effective portion of the derivative's gain or loss is recorded in accumulated other comprehensive
income ("AOCI") and is subsequently reclassified to interest expense over the life of the related debt.
Foreign Currency
To reduce cash flow volatility from foreign currency fluctuations, we enter into forward and swap contracts to hedge portions
of cash flows of anticipated revenue streams and inventory purchases in currencies other than the entity's functional currency.
The effective portion of the derivative's gain or loss is recorded in AOCI and is subsequently reclassified to revenue or cost of
sales when the hedged exposure affects net earnings.
We also enter into forward contracts to hedge the foreign currency exposure of our net investment in certain foreign operations.
The effective portion of the derivative's gain or loss is recorded in AOCI and will be subsequently reclassified to net earnings
when the hedged net investment is either sold or substantially liquidated.
To mitigate the translation risk of certain balance sheet items, we enter into foreign currency swap contracts that are not
designated as hedging instruments. Gains and losses from these derivatives are largely offset by the financial impact of
translating foreign currency denominated payables and receivables; both are recorded in net interest income and other.
Commodities
Depending on market conditions, we enter into coffee futures contracts and collars (the combination of a purchased call option
and a sold put option) to hedge a portion of anticipated cash flows under our price-to-be-fixed green coffee contracts, which are
described further in Note 5, Inventories. The effective portion of the derivative's gain or loss is recorded in AOCI and is
subsequently reclassified to cost of sales when the hedged exposure affects net earnings.
Note 2: Acquisitions and Divestitures
Fiscal 2014
During the fourth quarter of fiscal 2014, we sold our Australian company-operated retail store assets and operations to the
Withers Group, converting these operations to a fully licensed market, for a total of $15.9 million. This transaction resulted in a
pre-tax gain of $2.4 million, which was included in net interest income and other in the consolidated statements of earnings. On
an after-tax basis, this transaction resulted in a loss that was not material to our financial statements.
Fiscal 2013
During the fourth quarter of fiscal 2013, we sold our 82% interest in Starbucks Coffee Chile S.A. to our joint venture partner
Alsea, S.A.B. de C.V., converting this market to a 100% licensed market, for a total purchase price of $68.6 million, which
includes final working capital adjustments. This transaction resulted in a gain of $45.9 million, which was included in net
interest income and other in the consolidated statements of earnings.
In the third quarter of fiscal 2013, we acquired 100% ownership of a coffee farm in Costa Rica for $8.1 million in cash. The fair
value of the net assets acquired on the acquisition date primarily comprised property, plant and equipment.
On December 31, 2012, we acquired 100% of the outstanding shares of Teavana Holdings, Inc. ("Teavana"), a specialty retailer
of premium loose-leaf teas, authentic artisanal teawares and other tea-related merchandise, to elevate our tea offerings as well
as expand our domestic and global tea footprint. We acquired Teavana for $615.8 million in cash. Of the total cash paid, $12.2
million was excluded from the purchase price allocation below as it represented contingent consideration receivable, all of
which has been settled. At closing, we also repaid $35.2 million for long term debt outstanding on Teavana's balance sheet,
which was recognized separately from the business combination. The following table summarizes the allocation of the purchase
price to the fair values of the assets acquired and liabilities assumed on the closing date (in millions):
Cash and cash equivalents
$
Inventories
Property, plant and equipment
Intangible assets
Goodwill
Other current and noncurrent assets
Current liabilities
Long-term deferred tax liability
Long-term debt
Other long-term liabilities
Total purchase price
$
Fair Value at
Dec 31, 2012
47.0
21.3
59.7
120.8
467.5
19.8
(36.0)
(54.3)
(35.2)
(7.0)
603.6
The assets acquired and liabilities assumed are reported within All Other Segments. Other current and noncurrent assets
acquired primarily include prepaid expenses, trade receivables, and deferred tax assets. In addition, we assumed various current
liabilities primarily consisting of accounts payable, accrued payroll related liabilities and other accrued operating expenses. The
intangible assets acquired as part of the transaction include the Teavana trade name, tea blends and non-compete agreements.
The Teavana trade name was valued at $105.5 million and determined to have an indefinite life, based on our expectation that
the brand will be used indefinitely and has no contractual limitations. The intangible asset related to the tea blends was valued
at $13.0 million and will be amortized on a straight-line basis over a period of 10 years, and the intangible asset related to the
non-compete agreements was valued at $2.3 million and will be amortized on a straight-line basis over a period of 3 years. The
$467.5 million of goodwill represents the intangible assets that do not qualify for separate recognition, primarily including
Teavana's established global store presence in high traffic mall locations and other high-sales-volume retail venues, Teavana's
global customer base, and Teavana's "Heaven of tea" retail experience in which store employees engage and educate customers
about the ritual and enjoyment of tea. The goodwill was allocated to All Other Segments and is not deductible for income tax
purposes.
Fiscal 2012
On July 3, 2012, we acquired 100% ownership interest in Bay Bread, LLC and its La Boulange bakery brand (collectively "La
Boulange") to elevate our core food offerings and build a premium, artisanal bakery brand. We acquired La Boulange for a
purchase price of approximately $100 million in cash. The following table summarizes the allocation of the purchase price to
the fair values of the assets acquired and liabilities assumed on the closing date (in millions):
Property, plant and equipment
Intangible assets
Goodwill
Other current and noncurrent assets
Current liabilities
Total cash paid
$
$
Fair Value at
July 3, 2012
18.1
24.3
58.7
5.1
(6.4)
99.8
The assets acquired and liabilities assumed are included in our Americas operating segment. Other current assets acquired
primarily include cash, trade receivables, and inventory. In addition, we assumed various current liabilities primarily consisting
of accounts payable and accrued payroll related liabilities. The intangible assets acquired as part of the transaction include the
La Boulange trade name and proprietary recipes and processes. The La Boulange trade name was valued at $9.7 million and
determined to have an indefinite life while the intangible asset relating to the proprietary recipes and processes was valued at
$14.6 million and will be amortized over a period of 10 years. The $58.7 million of goodwill is deductible for income tax
purposes and was allocated to our Americas operating segment.
On November 10, 2011, we acquired the outstanding shares of Evolution Fresh, Inc., a super-premium juice company, to
expand our portfolio of product offerings and enter into the super-premium juice market. We acquired Evolution Fresh for a
purchase price of $30 million in cash. The fair value of the net assets acquired on the acquisition date included $18 million of
goodwill. Evolution Fresh is reported within All Other Segments.
Note 3: Derivative Financial Instruments
Interest Rates
Depending on market conditions, we enter into interest rate swap agreements to hedge the variability in cash flows due to
changes in the benchmark interest rate related to anticipated debt issuances. These agreements are cash settled at the time of the
pricing of the related debt. The effective portion of the derivative's gain or loss is recorded in accumulated other comprehensive
income ("AOCI") and is subsequently reclassified to interest expense over the life of the related debt.
Foreign Currency
To reduce cash flow volatility from foreign currency fluctuations, we enter into forward and swap contracts to hedge portions
of cash flows of anticipated revenue streams and inventory purchases in currencies other than the entity's functional currency.
The effective portion of the derivative's gain or loss is recorded in AOCI and is subsequently reclassified to revenue or cost of
sales when the hedged exposure affects net earnings.
We also enter into forward contracts to hedge the foreign currency exposure of our net investment in certain foreign operations.
The effective portion of the derivative's gain or loss is recorded in AOCI and will be subsequently reclassified to net earnings
when the hedged net investment is either sold or substantially liquidated.
To mitigate the translation risk of certain balance sheet items, we enter into foreign currency swap contracts that are not
designated as hedging instruments. Gains and losses from these derivatives are largely offset by the financial impact of
translating foreign currency denominated payables and receivables; both are recorded in net interest income and other.
Commodities
Depending on market conditions, we enter into coffee futures contracts and collars (the combination of a purchased call option
and a sold put option) to hedge a portion of anticipated cash flows under our price-to-be-fixed green coffee contracts, which are
described further in Note 5, Inventories. The effective portion of the derivative's gain or loss is recorded in AOCI and is
subsequently reclassified to cost of sales when the hedged exposure affects net earnings.
Starbucks Corporation
2014 Form 10-K
61
To mitigate the price uncertainty of a portion of our future purchases of dairy products and diesel fuel, we enter into dairy and
diesel fuel swap contracts, as well as dairy futures and collars that are not designated as hedging instruments. Gains and losses
from these derivatives are recorded in net interest income and other. Gains and losses from dairy swaps, futures and collars
largely offset price fluctuations on our dairy purchases, which are included in cost of sales. Gains and losses from diesel fuel
swaps largely offset the financial impact of diesel fuel fluctuations on our shipping costs, which are included in operating
expenses.
Gains and losses on derivative contracts designated as hedging instruments included in AOCI and expected to be reclassified
into earnings within 12 months, net of tax (in millions):
Notional amounts of outstanding derivative contracts (in millions):
Foreign currency
$
542
$
Coffee
Dairy
Diesel fuel
Sep 28, 2014
Sep 29, 2013
45
24
17
452
—
38
17
Cash Flow Hedges:
Interest rates
Foreign currency
Coffee
Net Investment Hedges:
Foreign currency
Net Gains/(Losses)
Included in AOCI
Sep 28,
2014
Sep 29,
2013
Net Gains/(Losses)
Expected to be
Reclassified from
AOCI into Earnings
within 12 Months
Contract
Remaining
Maturity
(Months)
$
36.4
$
41.4
$
10.6
(0.7)
(0.3)
(12.2)
3.2
(12.9)
3.3
7.0
(1.3)
1.8
34
14
36
Pretax gains and losses on derivative contracts designated as hedging instruments recognized in other comprehensive income
("OCI") and reclassifications from AOCI to earnings (in millions):
Year Ended
Gains/(Losses) Recognized in
OCI Before Reclassifications
Gains/(Losses) Reclassified from
AOCI to Earnings
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
Cash Flow Hedges:
Interest rates
Foreign currency
Coffee
Net Investment Hedges:
Foreign currency
$
0.5
$
66.2
$
5.0
$
24.0
(0.4)
25.5
7.4
(26.5)
32.8
8.0
(13.1)
0.5
3.5
(49.4)
—
—
Pretax gains and losses on derivative contracts not designated as hedging instruments recognized in earnings (in millions):
Gains/(Losses) Recognized in
Earnings
Sep 28, 2014
Sep 29, 2013
Foreign currency
$
1.7
$
Coffee
Dairy
Diesel fuel
—
12.6
(1.0)
(1.8)
(2.1)
(4.7)
0.3
62 Starbucks Corporation
2014 Form 10-K
The fair values of our derivative assets and liabilities are included in Note 4, Fair Value Measurements, and additional
disclosures related to cash flow hedge gains and losses included in accumulated other comprehensive income, as well as
subsequent reclassifications to earnings, are included in Note 11, Equity.
Note 4: Fair Value Measurements
Assets and Liabilities Measured at Fair Value on a Recurring Basis (in millions):
Assets:
Cash and cash equivalents
Short-term investments:
Available-for-sale securities
Corporate debt securities
Foreign government obligations
US government treasury securities
State and local government obligations
Certificates of deposit
Total available-for-sale securities
Trading securities
Total short-term investments
Prepaid expenses and other current assets:
Derivative assets
Long-term investments:
Available-for-sale securities
Agency obligations
Corporate debt securities
Auction rate securities
Foreign government obligations
US government treasury securities
State and local government obligations
Mortgage and asset-backed securities
Total long-term investments
Other assets:
Derivative assets
Total
Liabilities:
Accrued liabilities:
Derivative liabilities
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance at
Sep 28, 2014
$
1,708.4
$
1,708.4
$
— $
4.9
33.7
10.9
12.7
1.0
63.2
72.2
135.4
28.7
8.9
130.9
13.8
17.4
94.8
6.7
45.9
318.4
18.0
10.9
—
—
—
—
10.9
72.2
83.1
0.9
—
—
—
—
—
—
—
94.8
94.8
4.9
33.7
—
12.7
1.0
52.3
—
52.3
27.8
8.9
130.9
—
17.4
—
6.7
45.9
209.8
18.0
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
13.8
13.8
—
13.8
$
$
2,208.9
$
1,887.2
$
307.9
$
2.4
$
0.4
$
2.0
$
—
diesel fuel swap contracts, as well as dairy futures and collars that are not designated as hedging instruments. Gains and losses
from these derivatives are recorded in net interest income and other. Gains and losses from dairy swaps, futures and collars
largely offset price fluctuations on our dairy purchases, which are included in cost of sales. Gains and losses from diesel fuel
swaps largely offset the financial impact of diesel fuel fluctuations on our shipping costs, which are included in operating
expenses.
Gains and losses on derivative contracts designated as hedging instruments included in AOCI and expected to be reclassified
into earnings within 12 months, net of tax (in millions):
Pretax gains and losses on derivative contracts designated as hedging instruments recognized in other comprehensive income
("OCI") and reclassifications from AOCI to earnings (in millions):
Cash Flow Hedges:
Interest rates
Foreign currency
Coffee
Net Investment Hedges:
Foreign currency
Cash Flow Hedges:
Interest rates
Foreign currency
Coffee
Net Investment Hedges:
Foreign currency
Net Gains/(Losses)
Included in AOCI
Sep 28,
2014
Sep 29,
2013
Net Gains/(Losses)
Expected to be
Reclassified from
AOCI into Earnings
within 12 Months
Contract
Remaining
Maturity
(Months)
$
36.4
$
41.4
$
10.6
(0.7)
(0.3)
(12.2)
3.2
(12.9)
3.3
7.0
(1.3)
1.8
34
14
36
Year Ended
Gains/(Losses) Recognized in
OCI Before Reclassifications
Gains/(Losses) Reclassified from
AOCI to Earnings
Sep 28,
2014
Sep 29,
2013
Sep 28,
2014
Sep 29,
2013
$
0.5
$
66.2
$
24.0
(0.4)
25.5
7.4
(26.5)
32.8
$
5.0
8.0
(13.1)
0.5
3.5
(49.4)
—
—
Pretax gains and losses on derivative contracts not designated as hedging instruments recognized in earnings (in millions):
Foreign currency
$
Coffee
Dairy
Diesel fuel
Gains/(Losses) Recognized in
Earnings
Sep 28, 2014
Sep 29, 2013
$
1.7
—
12.6
(1.0)
(1.8)
(2.1)
(4.7)
0.3
To mitigate the price uncertainty of a portion of our future purchases of dairy products and diesel fuel, we enter into dairy and
Notional amounts of outstanding derivative contracts (in millions):
Sep 28, 2014
Sep 29, 2013
Foreign currency
$
542
$
Coffee
Dairy
Diesel fuel
45
24
17
452
—
38
17
The fair values of our derivative assets and liabilities are included in Note 4, Fair Value Measurements, and additional
disclosures related to cash flow hedge gains and losses included in accumulated other comprehensive income, as well as
subsequent reclassifications to earnings, are included in Note 11, Equity.
Note 4: Fair Value Measurements
Assets and Liabilities Measured at Fair Value on a Recurring Basis (in millions):
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance at
Sep 28, 2014
Assets:
Cash and cash equivalents
Short-term investments:
Available-for-sale securities
Corporate debt securities
Foreign government obligations
US government treasury securities
State and local government obligations
Certificates of deposit
Total available-for-sale securities
Trading securities
Total short-term investments
Prepaid expenses and other current assets:
Derivative assets
Long-term investments:
Available-for-sale securities
Agency obligations
Corporate debt securities
Auction rate securities
Foreign government obligations
US government treasury securities
State and local government obligations
Mortgage and asset-backed securities
Total long-term investments
Other assets:
Derivative assets
Total
Liabilities:
Accrued liabilities:
Derivative liabilities
$
1,708.4
$
1,708.4
$
— $
4.9
33.7
10.9
12.7
1.0
63.2
72.2
135.4
28.7
8.9
130.9
13.8
17.4
94.8
6.7
45.9
318.4
—
—
10.9
—
—
10.9
72.2
83.1
0.9
—
—
—
—
94.8
—
—
94.8
4.9
33.7
—
12.7
1.0
52.3
—
52.3
27.8
8.9
130.9
—
17.4
—
6.7
45.9
209.8
18.0
2,208.9
$
—
1,887.2
$
18.0
307.9
$
—
—
—
—
—
—
—
—
—
—
—
—
13.8
—
—
—
—
13.8
—
13.8
$
$
2.4
$
0.4
$
2.0
$
—
Starbucks Corporation
2014 Form 10-K
63
Assets:
Cash and cash equivalents
Short-term investments:
Available-for-sale securities
Agency obligations
Commercial paper
Corporate debt securities
US government treasury securities
Certificates of deposit
Total available-for-sale securities
Trading securities
Total short-term investments
Prepaid expenses and other current assets:
Derivative assets
Long-term investments:
Available-for-sale securities
Agency obligations
Corporate debt securities
Auction rate securities
Total long-term investments
Other assets:
Derivative assets
Total
Liabilities:
Accrued liabilities:
Derivative liabilities
Other long-term liabilities:
Derivative liabilities
Total
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance at
Sep 29, 2013
$
2,575.7
$
2,575.7
$
— $
20.0
127.0
57.5
352.9
34.1
591.5
66.6
658.1
12.5
8.1
36.8
13.4
58.3
—
—
—
352.9
—
352.9
66.6
419.5
—
—
—
—
—
20.0
127.0
57.5
—
34.1
238.6
—
238.6
12.5
8.1
36.8
—
44.9
11.4
3,316.0
$
—
2,995.2
$
11.4
307.4
$
3.5
$
— $
3.5
$
0.5
4.0
$
—
— $
0.5
4.0
$
$
$
$
—
—
—
—
—
—
—
—
—
—
—
—
13.4
13.4
—
13.4
—
—
—
There were no material transfers between levels and there was no significant activity within Level 3 instruments during the
periods presented. The fair values of any financial instruments presented above exclude the impact of netting assets and
liabilities when a legally enforceable master netting agreement exists.
Available-for-sale Securities
Long-term investments (except for auction rate securities, "ARS") generally mature within 7 years. ARS have contractual
maturities ranging from 16 to 29 years and are collateralized by portfolios of student loans, substantially all of which are
guaranteed by the United States Department of Education.
Proceeds from sales of available-for-sale securities were $1.5 billion and $60.2 million for fiscal years 2014 and 2013,
respectively. Proceeds from sales of available-for-sale securities were not material in fiscal 2012. The increase in fiscal 2014
was due to the liquidation of a significant portion of our offshore investment portfolio in the fourth quarter of fiscal 2014 in
anticipation of funding the acquisition of Starbucks Japan. Realized gains and losses on sales and maturities of available-for-
sale securities were not material for fiscal years 2014, 2013, and 2012. Gross unrealized holding gains and losses on available-
for-sale securities were not material as of September 28, 2014 and September 29, 2013.
64 Starbucks Corporation
2014 Form 10-K
Trading Securities
Trading securities include equity mutual funds and exchange-traded funds. Our trading securities portfolio approximates a
portion of our liability under our Management Deferred Compensation Plan ("MDCP"), a defined contribution plan. Our
MDCP liability was $106.4 million and $101.6 million as of September 28, 2014 and September 29, 2013, respectively, which
is included in accrued compensation and related costs within accrued liabilities on the consolidated balance sheets. The changes
in net unrealized holding gains and losses in the trading securities portfolio included in earnings for fiscal years 2014, 2013 and
2012 were net gains of $1.2 million, $11.7 million, and $10.9 million, respectively. Gross unrealized holding gains and losses
on trading securities were not material as of September 28, 2014 and September 29, 2013.
Derivative Assets and Liabilities
Derivative assets and liabilities include foreign currency forward contracts, commodity futures contracts, collars (the
combination of a purchased call option and a sold put option) and swaps, which are described further in Note 3, Derivative
Financial Instruments. During fiscal 2014, we revised the classification of coffee and dairy futures from Level 2 to Level 1, as
we use quoted prices in active markets for identical assets to determine fair value.
Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis
Assets and liabilities recognized or disclosed at fair value on a nonrecurring basis include items such as property, plant and
equipment, goodwill and other intangible assets, equity and cost method investments, and other assets. These assets are
measured at fair value if determined to be impaired. Impairment of property, plant, and equipment is included at Note 1,
Summary of Significant Accounting Policies. During fiscal 2014 and 2013, there were no other material fair value adjustments.
Fair Value of Other Financial Instruments
The estimated fair value of our long-term debt based on the quoted market price (Level 2) is included at Note 9, Debt.
Note 5: Inventories (in millions)
Coffee:
Unroasted
Roasted
Other merchandise held for sale
Packaging and other supplies
Total
Sep 28, 2014
Sep 29, 2013
$
$
432.3
$
238.9
265.7
154.0
493.0
235.4
243.3
139.5
1,090.9
$
1,111.2
Other merchandise held for sale includes, among other items, tea and serveware. Inventory levels vary due to seasonality,
commodity market supply and price fluctuations.
As of September 28, 2014, we had committed to purchasing green coffee totaling $417 million under fixed-price contracts and
an estimated $718 million under price-to-be-fixed contracts. As of September 28, 2014, approximately $29 million of our price-
to-be-fixed contracts were effectively fixed through the use of futures contracts and approximately $16 million were price-
protected through the use of collar instruments. Price-to-be-fixed contracts are purchase commitments whereby the quality,
quantity, delivery period, and other negotiated terms are agreed upon, but the date, and therefore the price, at which the base
"C" coffee commodity price component will be fixed has not yet been established. For these types of contracts, either Starbucks
or the seller has the option to "fix" the base "C" coffee commodity price prior to the delivery date. Until prices are fixed, we
estimate the total cost of these purchase commitments. We believe, based on relationships established with our suppliers in the
past, the risk of non-delivery on such purchase commitments is remote.
Assets:
Cash and cash equivalents
Short-term investments:
Available-for-sale securities
Agency obligations
Commercial paper
Corporate debt securities
US government treasury securities
Certificates of deposit
Total available-for-sale securities
Trading securities
Total short-term investments
Prepaid expenses and other current assets:
Derivative assets
Long-term investments:
Available-for-sale securities
Agency obligations
Corporate debt securities
Auction rate securities
Total long-term investments
Other assets:
Derivative assets
Total
Liabilities:
Accrued liabilities:
Derivative liabilities
Other long-term liabilities:
Derivative liabilities
Total
Fair Value Measurements at Reporting Date Using
Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)
Significant
Other
Observable
Inputs
(Level 2)
Significant
Unobservable
Inputs
(Level 3)
Balance at
Sep 29, 2013
$
2,575.7
$
2,575.7
$
— $
20.0
127.0
57.5
352.9
34.1
591.5
66.6
658.1
12.5
8.1
36.8
13.4
58.3
11.4
—
—
—
—
352.9
352.9
66.6
419.5
—
—
—
—
—
—
20.0
127.0
57.5
—
34.1
238.6
—
238.6
12.5
8.1
36.8
—
44.9
11.4
$
$
$
3,316.0
$
2,995.2
$
307.4
$
3.5
$
— $
3.5
$
0.5
4.0
$
—
— $
0.5
4.0
$
—
—
—
—
—
—
—
—
—
—
—
—
13.4
13.4
—
13.4
—
—
—
There were no material transfers between levels and there was no significant activity within Level 3 instruments during the
periods presented. The fair values of any financial instruments presented above exclude the impact of netting assets and
liabilities when a legally enforceable master netting agreement exists.
Available-for-sale Securities
Long-term investments (except for auction rate securities, "ARS") generally mature within 7 years. ARS have contractual
maturities ranging from 16 to 29 years and are collateralized by portfolios of student loans, substantially all of which are
guaranteed by the United States Department of Education.
Proceeds from sales of available-for-sale securities were $1.5 billion and $60.2 million for fiscal years 2014 and 2013,
respectively. Proceeds from sales of available-for-sale securities were not material in fiscal 2012. The increase in fiscal 2014
was due to the liquidation of a significant portion of our offshore investment portfolio in the fourth quarter of fiscal 2014 in
anticipation of funding the acquisition of Starbucks Japan. Realized gains and losses on sales and maturities of available-for-
sale securities were not material for fiscal years 2014, 2013, and 2012. Gross unrealized holding gains and losses on available-
for-sale securities were not material as of September 28, 2014 and September 29, 2013.
Trading Securities
Trading securities include equity mutual funds and exchange-traded funds. Our trading securities portfolio approximates a
portion of our liability under our Management Deferred Compensation Plan ("MDCP"), a defined contribution plan. Our
MDCP liability was $106.4 million and $101.6 million as of September 28, 2014 and September 29, 2013, respectively, which
is included in accrued compensation and related costs within accrued liabilities on the consolidated balance sheets. The changes
in net unrealized holding gains and losses in the trading securities portfolio included in earnings for fiscal years 2014, 2013 and
2012 were net gains of $1.2 million, $11.7 million, and $10.9 million, respectively. Gross unrealized holding gains and losses
on trading securities were not material as of September 28, 2014 and September 29, 2013.
Derivative Assets and Liabilities
Derivative assets and liabilities include foreign currency forward contracts, commodity futures contracts, collars (the
combination of a purchased call option and a sold put option) and swaps, which are described further in Note 3, Derivative
Financial Instruments. During fiscal 2014, we revised the classification of coffee and dairy futures from Level 2 to Level 1, as
we use quoted prices in active markets for identical assets to determine fair value.
Assets and Liabilities Measured at Fair Value on a Nonrecurring Basis
Assets and liabilities recognized or disclosed at fair value on a nonrecurring basis include items such as property, plant and
equipment, goodwill and other intangible assets, equity and cost method investments, and other assets. These assets are
measured at fair value if determined to be impaired. Impairment of property, plant, and equipment is included at Note 1,
Summary of Significant Accounting Policies. During fiscal 2014 and 2013, there were no other material fair value adjustments.
Fair Value of Other Financial Instruments
The estimated fair value of our long-term debt based on the quoted market price (Level 2) is included at Note 9, Debt.
Note 5: Inventories (in millions)
Coffee:
Unroasted
Roasted
Other merchandise held for sale
Packaging and other supplies
Total
Sep 28, 2014
Sep 29, 2013
$
$
432.3
$
238.9
265.7
154.0
493.0
235.4
243.3
139.5
1,090.9
$
1,111.2
Other merchandise held for sale includes, among other items, tea and serveware. Inventory levels vary due to seasonality,
commodity market supply and price fluctuations.
As of September 28, 2014, we had committed to purchasing green coffee totaling $417 million under fixed-price contracts and
an estimated $718 million under price-to-be-fixed contracts. As of September 28, 2014, approximately $29 million of our price-
to-be-fixed contracts were effectively fixed through the use of futures contracts and approximately $16 million were price-
protected through the use of collar instruments. Price-to-be-fixed contracts are purchase commitments whereby the quality,
quantity, delivery period, and other negotiated terms are agreed upon, but the date, and therefore the price, at which the base
"C" coffee commodity price component will be fixed has not yet been established. For these types of contracts, either Starbucks
or the seller has the option to "fix" the base "C" coffee commodity price prior to the delivery date. Until prices are fixed, we
estimate the total cost of these purchase commitments. We believe, based on relationships established with our suppliers in the
past, the risk of non-delivery on such purchase commitments is remote.
Starbucks Corporation
2014 Form 10-K
65
Note 6: Equity and Cost Investments (in millions)
Cost Method Investments
Equity method investments
Cost method investments
Total
Equity Method Investments
Sep 28,
2014
Sep 29,
2013
$
$
469.3
45.6
514.9
$
$
450.9
45.6
496.5
As of September 28, 2014, we had a 50% ownership interest in each of the following international equity method investees:
Starbucks Coffee Korea Co., Ltd.; President Starbucks Coffee Corporation (Taiwan); President Starbucks Coffee (Shanghai)
Company Limited; and Tata Starbucks Limited (India). In addition, we had a 49% ownership interest in Starbucks Coffee
España, S.L. ("Starbucks Spain") and a 39.5% ownership interest in Starbucks Coffee Japan, Ltd. ("Starbucks Japan"). These
international entities operate licensed Starbucks® retail stores.
We also license the rights to produce and distribute Starbucks-branded products to our 50% owned joint venture, The North
American Coffee Partnership with the Pepsi-Cola Company, which develops and distributes bottled Starbucks® beverages,
including Frappuccino® coffee drinks, Starbucks Doubleshot® espresso drinks, Starbucks Refreshers® beverages, and Starbucks
Discoveries Iced Café Favorites®.
As of September 28, 2014, the aggregate market value of our investment in Starbucks Japan was approximately $762 million,
determined based on its available quoted market price, which exceeds its carrying value of $181 million. On October 31, 2014,
we acquired an additional 39.5% ownership interest in Starbucks Japan, converting it to a consolidated company-operated
market. See further discussion at Note 18, Subsequent Event.
In the fourth quarter of fiscal 2014, we sold our 50% equity method ownership interest in our Malaysian joint venture, Berjaya
Starbucks Coffee Company Sdn. Bhd., to our joint venture partner, Berjaya Food Berhad, for a total purchase price of $88.0
million. This transaction resulted in a gain of $67.8 million, which was included in net interest income and other in the
consolidated statements of earnings.
In the fourth quarter of fiscal 2013, we acquired a 49% equity method ownership interest in Starbucks Spain from our licensee
partner Sigla S.A. (Grupo Vips) for approximately $33 million in cash.
Our share of income and losses from our equity method investments is included in income from equity investees in the
consolidated statements of earnings. Also included in this line item is our proportionate share of gross profit resulting from
coffee and other product sales to, and royalty and license fee revenues generated from, equity investees. Revenues generated
from these related parties were $219.2 million, $205.1 million, and $190.3 million in fiscal years 2014, 2013, and 2012,
respectively. Related costs of sales were $121.2 million, $115.4 million, and $111.0 million in fiscal years 2014, 2013, and
2012, respectively. As of September 28, 2014 and September 29, 2013, there were $54.9 million and $48.3 million of accounts
receivable from equity investees, respectively, on our consolidated balance sheets, primarily related to product sales and royalty
revenues.
Summarized combined financial information of our equity method investees, which represent 100% of the investees’ financial
information (in millions):
Financial Position as of
Current assets
Noncurrent assets
Current liabilities
Noncurrent liabilities
Results of Operations for Fiscal Year Ended
Net revenues
Operating income
Net earnings
66 Starbucks Corporation
2014 Form 10-K
Sep 28,
2014
Sep 29,
2013
$
701.3
$
873.9
615.6
79.1
675.8
783.3
466.6
148.9
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
3,461.3
$
3,018.7
$
467.7
382.6
434.8
358.0
2,796.7
353.5
286.7
As of September 28, 2014, we had $19 million invested in equity interests of entities that develop and operate Starbucks®
licensed stores in several global markets. We have the ability to acquire additional interests in some of these cost method
investees at certain intervals. Depending on our total percentage ownership interest and our ability to exercise significant
influence over financial and operating policies, additional investments may require a retroactive application of the equity
method of accounting. We also have a $25 million investment in the preferred stock of Square, Inc.
During the fourth quarter of fiscal 2013, we sold our 18% interest in Starbucks Coffee Argentina S.R.L. to our joint venture
partner Alsea, S.A.B. de C.V., for a total purchase price of $4.4 million. This transaction resulted in a loss of $1.0 million,
which was included in net interest income and other in the consolidated statements of earnings.
During the second quarter of fiscal 2013, we sold our 18% interest in Cafe Sirena S. de R.L. de CV (a Mexican limited liability
company), to our controlling joint venture partner, SC de Mexico, S.A. de CV, owned by Alsea, S.A.B. de C.V., for a total
purchase price of $50.3 million, which included final working capital adjustments. This transaction resulted in a gain of $35.2
million, which was included in net interest income and other in the consolidated statements of earnings.
Note 7: Supplemental Balance Sheet Information (in millions)
Property, Plant and Equipment, net
Land
Buildings
Leasehold improvements
Store equipment
Roasting equipment
Furniture, fixtures and other
Work in progress
Property, plant and equipment, gross
Accumulated depreciation
Property, plant and equipment, net
Accrued Liabilities
Accrued compensation and related costs
Accrued occupancy costs
Accrued taxes
Accrued dividend payable
Other
Total accrued liabilities
Note 8: Other Intangible Assets and Goodwill
Indefinite-Lived Intangible Assets
(in millions)
Trade names, trademarks and patents
Other indefinite-lived intangible assets
Total indefinite-lived intangible assets
Divestitures.
Sep 28, 2014
Sep 29, 2013
$
46.7
$
278.1
4,858.4
1,493.3
410.9
1,078.1
415.6
8,581.1
(5,062.1)
3,519.0
$
437.9
$
119.8
272.0
239.8
444.9
47.0
259.6
4,431.6
1,353.9
397.9
949.7
342.4
7,782.1
(4,581.6)
3,200.5
420.2
120.7
125.0
195.8
407.6
Sep 28, 2014
Sep 29, 2013
1,514.4
$
1,269.3
Sep 28, 2014
Sep 29, 2013
197.5
15.1
212.6
$
$
190.5
15.1
205.6
$
$
$
$
$
Additional disclosure regarding changes in our intangible assets due to acquisitions is included at Note 2, Acquisitions and
Note 6: Equity and Cost Investments (in millions)
Equity method investments
Cost method investments
Total
Equity Method Investments
Sep 28,
2014
Sep 29,
2013
$
$
469.3
45.6
514.9
$
$
450.9
45.6
496.5
As of September 28, 2014, we had a 50% ownership interest in each of the following international equity method investees:
Starbucks Coffee Korea Co., Ltd.; President Starbucks Coffee Corporation (Taiwan); President Starbucks Coffee (Shanghai)
Company Limited; and Tata Starbucks Limited (India). In addition, we had a 49% ownership interest in Starbucks Coffee
España, S.L. ("Starbucks Spain") and a 39.5% ownership interest in Starbucks Coffee Japan, Ltd. ("Starbucks Japan"). These
international entities operate licensed Starbucks® retail stores.
We also license the rights to produce and distribute Starbucks-branded products to our 50% owned joint venture, The North
American Coffee Partnership with the Pepsi-Cola Company, which develops and distributes bottled Starbucks® beverages,
including Frappuccino® coffee drinks, Starbucks Doubleshot® espresso drinks, Starbucks Refreshers® beverages, and Starbucks
Discoveries Iced Café Favorites®.
As of September 28, 2014, the aggregate market value of our investment in Starbucks Japan was approximately $762 million,
determined based on its available quoted market price, which exceeds its carrying value of $181 million. On October 31, 2014,
we acquired an additional 39.5% ownership interest in Starbucks Japan, converting it to a consolidated company-operated
market. See further discussion at Note 18, Subsequent Event.
In the fourth quarter of fiscal 2014, we sold our 50% equity method ownership interest in our Malaysian joint venture, Berjaya
Starbucks Coffee Company Sdn. Bhd., to our joint venture partner, Berjaya Food Berhad, for a total purchase price of $88.0
million. This transaction resulted in a gain of $67.8 million, which was included in net interest income and other in the
consolidated statements of earnings.
In the fourth quarter of fiscal 2013, we acquired a 49% equity method ownership interest in Starbucks Spain from our licensee
partner Sigla S.A. (Grupo Vips) for approximately $33 million in cash.
Our share of income and losses from our equity method investments is included in income from equity investees in the
consolidated statements of earnings. Also included in this line item is our proportionate share of gross profit resulting from
coffee and other product sales to, and royalty and license fee revenues generated from, equity investees. Revenues generated
from these related parties were $219.2 million, $205.1 million, and $190.3 million in fiscal years 2014, 2013, and 2012,
respectively. Related costs of sales were $121.2 million, $115.4 million, and $111.0 million in fiscal years 2014, 2013, and
2012, respectively. As of September 28, 2014 and September 29, 2013, there were $54.9 million and $48.3 million of accounts
receivable from equity investees, respectively, on our consolidated balance sheets, primarily related to product sales and royalty
Summarized combined financial information of our equity method investees, which represent 100% of the investees’ financial
revenues.
information (in millions):
Financial Position as of
Current assets
Noncurrent assets
Current liabilities
Noncurrent liabilities
Results of Operations for Fiscal Year Ended
Net revenues
Operating income
Net earnings
Sep 28,
2014
Sep 29,
2013
Sep 30,
2012
$
3,461.3
$
3,018.7
$
467.7
382.6
Sep 28,
2014
Sep 29,
2013
$
701.3
$
873.9
615.6
79.1
434.8
358.0
675.8
783.3
466.6
148.9
2,796.7
353.5
286.7
Cost Method Investments
As of September 28, 2014, we had $19 million invested in equity interests of entities that develop and operate Starbucks®
licensed stores in several global markets. We have the ability to acquire additional interests in some of these cost method
investees at certain intervals. Depending on our total percentage ownership interest and our ability to exercise significant
influence over financial and operating policies, additional investments may require a retroactive application of the equity
method of accounting. We also have a $25 million investment in the preferred stock of Square, Inc.
During the fourth quarter of fiscal 2013, we sold our 18% interest in Starbucks Coffee Argentina S.R.L. to our joint venture
partner Alsea, S.A.B. de C.V., for a total purchase price of $4.4 million. This transaction resulted in a loss of $1.0 million,
which was included in net interest income and other in the consolidated statements of earnings.
During the second quarter of fiscal 2013, we sold our 18% interest in Cafe Sirena S. de R.L. de CV (a Mexican limited liability
company), to our controlling joint venture partner, SC de Mexico, S.A. de CV, owned by Alsea, S.A.B. de C.V., for a total
purchase price of $50.3 million, which included final working capital adjustments. This transaction resulted in a gain of $35.2
million, which was included in net interest income and other in the consolidated statements of earnings.
Note 7: Supplemental Balance Sheet Information (in millions)
Property, Plant and Equipment, net
Land
Buildings
Leasehold improvements
Store equipment
Roasting equipment
Furniture, fixtures and other
Work in progress
Property, plant and equipment, gross
Accumulated depreciation
Property, plant and equipment, net
Accrued Liabilities
Accrued compensation and related costs
Accrued occupancy costs
Accrued taxes
Accrued dividend payable
Other
Total accrued liabilities
Note 8: Other Intangible Assets and Goodwill
Indefinite-Lived Intangible Assets
(in millions)
Trade names, trademarks and patents
Other indefinite-lived intangible assets
Total indefinite-lived intangible assets
Sep 28, 2014
Sep 29, 2013
$
46.7
$
278.1
4,858.4
1,493.3
410.9
1,078.1
415.6
8,581.1
(5,062.1)
3,519.0
$
47.0
259.6
4,431.6
1,353.9
397.9
949.7
342.4
7,782.1
(4,581.6)
3,200.5
$
$
$
$
$
Sep 28, 2014
Sep 29, 2013
437.9
$
119.8
272.0
239.8
444.9
420.2
120.7
125.0
195.8
407.6
1,514.4
$
1,269.3
Sep 28, 2014
Sep 29, 2013
197.5
15.1
212.6
$
$
190.5
15.1
205.6
Additional disclosure regarding changes in our intangible assets due to acquisitions is included at Note 2, Acquisitions and
Divestitures.
Starbucks Corporation
2014 Form 10-K
67
Goodwill
Note 9: Debt
Changes in the carrying amount of goodwill by reportable operating segment (in millions):
Revolving Credit Facility and Commercial Paper Program
Balance at September 30, 2012
Goodwill prior to impairment
Accumulated impairment charges
Goodwill
Acquisitions/(divestitures)
Other(1)
Balance at September 29, 2013
Goodwill prior to impairment
Accumulated impairment charges
Goodwill
Impairment
Other(1)
Balance at September 28, 2014
Goodwill prior to impairment
Accumulated impairment charges
Goodwill
$
$
$
$
$
$
Americas
EMEA
China /
Asia Pacific
Channel
Development
All Other
Segments
Total
235.9
$
60.0
$
75.3
$
23.8
$
12.7
$
407.7
(8.6)
—
—
—
—
(8.6)
227.3
$
60.0
$
75.3
$
23.8
$
12.7
$
399.1
(3.7)
(2.0)
—
2.2
—
(0.2)
—
—
467.5
—
463.8
—
230.2
$
62.2
$
75.1
$
23.8
$
480.2
$
871.5
(8.6)
—
—
—
—
(8.6)
facility as of September 28, 2014.
221.6
$
62.2
$
75.1
$
23.8
$
480.2
$
862.9
—
(2.6)
—
(3.1)
—
(0.2)
—
—
(0.8)
—
(0.8)
(5.9)
227.6
$
59.1
$
74.9
$
23.8
$
480.2
$
865.6
(8.6)
—
—
—
(0.8)
(9.4)
219.0
$
59.1
$
74.9
$
23.8
$
479.4
$
856.2
(1) Other is primarily comprised of changes in the goodwill balance as a result of foreign exchange fluctuations.
Definite-Lived Intangible Assets
(in millions)
Acquired rights
Acquired trade secrets and processes
Trade names, trademarks and patents
Other definite-lived intangible assets
Sep 28, 2014
Sep 29, 2013
Gross
Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
Gross
Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
$
$
36.8
27.6
21.6
3.8
(10.1) $
(5.4)
(11.6)
(1.8)
(28.9) $
$
26.7
22.2
10.0
2.0
$
38.8
27.6
19.5
3.8
60.9
$
89.7
$
(7.1) $
(2.7)
(9.8)
(0.9)
(20.5) $
31.7
24.9
9.7
2.9
69.2
Total definite-lived intangible assets
$
89.8
$
Amortization expense for definite-lived intangible assets was $8.7 million, $7.7 million, and $4.5 million during fiscal 2014,
2013, and 2012, respectively.
Estimated future amortization expense as of September 28, 2014 (in millions):
Fiscal Year Ending
2015
2016
2017
2018
2019
Thereafter
Total estimated future amortization expense
68 Starbucks Corporation
2014 Form 10-K
$
$
9.3
8.7
8.4
6.8
6.5
21.2
60.9
Our $750 million unsecured, revolving credit facility with various banks, of which $150 million may be used for issuances of
letters of credit, is available for working capital, capital expenditures and other corporate purposes, including acquisitions and
share repurchases, and is currently set to mature in February 2018. We may request, and the banks may grant, at their
discretion, increases to the credit facility by a total additional amount of up to $750 million. Borrowings under the credit
facility will bear interest at a variable rate based on LIBOR, and, for US dollar-denominated loans under certain circumstances,
a Base Rate (as defined in the credit facility), in each case plus an applicable margin. The applicable margin is based on the
better of (i) the Company's long-term credit ratings assigned by Moody's and Standard & Poor's rating agencies, and (ii) the
Company's fixed charge coverage ratio, pursuant to a pricing grid set forth in the credit facility. The current applicable margin
is 0.795% for Eurocurrency Rate Loans and 0.00% for Base Rate Loans. The credit facility contains provisions requiring us to
maintain compliance with certain covenants, including a minimum fixed charge coverage ratio, which measures our ability to
cover financing expenses. As a result of the arbitrator’s ruling on the Kraft litigation, the credit facility was amended on
November 15, 2013 to exclude the impact of the litigation charge, including the impact on our fixed charge coverage ratio. As
of September 28, 2014, we were in compliance with all applicable covenants. No amounts were outstanding under our credit
Under our commercial paper program, as approved by our Board of Directors, we may issue unsecured commercial paper notes
up to a maximum aggregate amount outstanding at any time of $1 billion, with individual maturities that may vary, but not
exceed 397 days from the date of issue. Amounts outstanding under the commercial paper program are to be backstopped by
available commitments under our credit facility. Currently, we may issue up to $727 million under our commercial paper
program (the $750 million committed credit facility amount, less $23 million in outstanding letters of credit). The proceeds
from borrowings under our commercial paper program may be used for working capital needs, capital expenditures and other
corporate purposes, including acquisitions and share repurchases. In the first quarter of fiscal 2014, we issued and subsequently
repaid commercial paper borrowings of $225 million to fund a portion of the $2.8 billion payment for the Kraft arbitration
matter. In the fourth quarter of fiscal 2014, we issued and subsequently repaid commercial paper borrowings of $25 million to
fund other corporate purposes. There were no other commercial paper borrowings during fiscal 2014 or fiscal 2013.
Long-term Debt
In December 2013, we issued $400 million of 3-year 0.875% Senior Notes ("the 2016 notes") due December 2016, and $350
million of 5-year 2.000% Senior Notes ("the 2018 notes") due December 2018, in an underwritten registered public offering.
Interest on both of these notes is payable semi-annually on June 5 and December 5 of each year, commencing on June 5, 2014.
In September 2013, we issued $750 million of 10-year 3.85% Senior Notes ("the 2023 notes") due October 2023, in an
underwritten registered public offering. Interest on the 2023 notes is payable semi-annually on April 1 and October 1 of each
year, commencing April 1, 2014.
In August 2007, we issued $550 million of 6.25% Senior Notes ("the 2017 notes") due in August 2017, in an underwritten
registered public offering. Interest on the 2017 notes is payable semi-annually on February 15 and August 15 of each year.
Components of long-term debt including the associated interest rates and related fair values (in millions, except interest rates):
Issuance
2016 notes
2017 notes
2018 notes
2023 notes
Total
Total
Aggregate unamortized discount
Sep 28, 2014
Sep 29, 2013
Face Value
Estimated Fair
Value
Face Value
Value
Rate
Estimated Fair
Stated Interest
Effective
Interest Rate (1)
$
400.0 $
$
— $
550.0
350.0
750.0
2,050.0
1.7
400
625
353
786
2,164
550.0
—
750.0
1,300.0
0.6
—
644
—
762
1,406
$
2,048.3
$
1,299.4
0.875%
6.250%
2.000%
3.850%
0.941%
6.292%
2.012%
2.860%
(1) Includes the effects of the amortization of any premium or discount and any gain or loss upon settlement of related treasury
locks or forward-starting interest rate swaps utilized to hedge the interest rate risk prior to the debt issuance.
Goodwill
Note 9: Debt
Changes in the carrying amount of goodwill by reportable operating segment (in millions):
Revolving Credit Facility and Commercial Paper Program
Americas
EMEA
China /
Asia Pacific
Channel
Development
All Other
Segments
Total
Goodwill prior to impairment
235.9
$
60.0
$
75.3
$
23.8
$
12.7
$
407.7
Goodwill prior to impairment
230.2
$
62.2
$
75.1
$
23.8
$
480.2
$
871.5
227.3
$
60.0
$
75.3
$
23.8
$
12.7
$
399.1
(8.6)
(3.7)
(2.0)
(8.6)
—
(2.6)
—
—
2.2
—
—
(3.1)
—
—
(0.2)
—
—
(0.2)
—
—
—
—
—
—
—
(8.6)
467.5
—
463.8
—
—
(8.6)
(0.8)
—
(0.8)
(5.9)
221.6
$
62.2
$
75.1
$
23.8
$
480.2
$
862.9
Balance at September 30, 2012
Accumulated impairment charges
Goodwill
Other(1)
Acquisitions/(divestitures)
Balance at September 29, 2013
Accumulated impairment charges
Goodwill
Impairment
Other(1)
Balance at September 28, 2014
$
$
$
$
$
$
Goodwill prior to impairment
227.6
$
59.1
$
74.9
$
23.8
$
480.2
$
865.6
Accumulated impairment charges
(8.6)
—
—
—
(0.8)
(9.4)
Goodwill
219.0
$
59.1
$
74.9
$
23.8
$
479.4
$
856.2
(1) Other is primarily comprised of changes in the goodwill balance as a result of foreign exchange fluctuations.
Definite-Lived Intangible Assets
(in millions)
Acquired rights
Acquired trade secrets and processes
Trade names, trademarks and patents
Other definite-lived intangible assets
Sep 28, 2014
Sep 29, 2013
Gross
Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
Gross
Carrying
Amount
$
$
(10.1) $
$
$
(7.1) $
36.8
27.6
21.6
3.8
(5.4)
(11.6)
(1.8)
26.7
22.2
10.0
2.0
38.8
27.6
19.5
3.8
(2.7)
(9.8)
(0.9)
Total definite-lived intangible assets
$
89.8
$
(28.9) $
60.9
$
89.7
$
(20.5) $
Amortization expense for definite-lived intangible assets was $8.7 million, $7.7 million, and $4.5 million during fiscal 2014,
2013, and 2012, respectively.
Estimated future amortization expense as of September 28, 2014 (in millions):
Fiscal Year Ending
2015
2016
2017
2018
2019
Thereafter
Total estimated future amortization expense
31.7
24.9
9.7
2.9
69.2
9.3
8.7
8.4
6.8
6.5
21.2
60.9
$
$
Our $750 million unsecured, revolving credit facility with various banks, of which $150 million may be used for issuances of
letters of credit, is available for working capital, capital expenditures and other corporate purposes, including acquisitions and
share repurchases, and is currently set to mature in February 2018. We may request, and the banks may grant, at their
discretion, increases to the credit facility by a total additional amount of up to $750 million. Borrowings under the credit
facility will bear interest at a variable rate based on LIBOR, and, for US dollar-denominated loans under certain circumstances,
a Base Rate (as defined in the credit facility), in each case plus an applicable margin. The applicable margin is based on the
better of (i) the Company's long-term credit ratings assigned by Moody's and Standard & Poor's rating agencies, and (ii) the
Company's fixed charge coverage ratio, pursuant to a pricing grid set forth in the credit facility. The current applicable margin
is 0.795% for Eurocurrency Rate Loans and 0.00% for Base Rate Loans. The credit facility contains provisions requiring us to
maintain compliance with certain covenants, including a minimum fixed charge coverage ratio, which measures our ability to
cover financing expenses. As a result of the arbitrator’s ruling on the Kraft litigation, the credit facility was amended on
November 15, 2013 to exclude the impact of the litigation charge, including the impact on our fixed charge coverage ratio. As
of September 28, 2014, we were in compliance with all applicable covenants. No amounts were outstanding under our credit
facility as of September 28, 2014.
Under our commercial paper program, as approved by our Board of Directors, we may issue unsecured commercial paper notes
up to a maximum aggregate amount outstanding at any time of $1 billion, with individual maturities that may vary, but not
exceed 397 days from the date of issue. Amounts outstanding under the commercial paper program are to be backstopped by
available commitments under our credit facility. Currently, we may issue up to $727 million under our commercial paper
program (the $750 million committed credit facility amount, less $23 million in outstanding letters of credit). The proceeds
from borrowings under our commercial paper program may be used for working capital needs, capital expenditures and other
corporate purposes, including acquisitions and share repurchases. In the first quarter of fiscal 2014, we issued and subsequently
repaid commercial paper borrowings of $225 million to fund a portion of the $2.8 billion payment for the Kraft arbitration
matter. In the fourth quarter of fiscal 2014, we issued and subsequently repaid commercial paper borrowings of $25 million to
fund other corporate purposes. There were no other commercial paper borrowings during fiscal 2014 or fiscal 2013.
Long-term Debt
In December 2013, we issued $400 million of 3-year 0.875% Senior Notes ("the 2016 notes") due December 2016, and $350
million of 5-year 2.000% Senior Notes ("the 2018 notes") due December 2018, in an underwritten registered public offering.
Interest on both of these notes is payable semi-annually on June 5 and December 5 of each year, commencing on June 5, 2014.
In September 2013, we issued $750 million of 10-year 3.85% Senior Notes ("the 2023 notes") due October 2023, in an
underwritten registered public offering. Interest on the 2023 notes is payable semi-annually on April 1 and October 1 of each
year, commencing April 1, 2014.
In August 2007, we issued $550 million of 6.25% Senior Notes ("the 2017 notes") due in August 2017, in an underwritten
registered public offering. Interest on the 2017 notes is payable semi-annually on February 15 and August 15 of each year.
Components of long-term debt including the associated interest rates and related fair values (in millions, except interest rates):
Issuance
2016 notes
2017 notes
2018 notes
2023 notes
Total
Aggregate unamortized discount
Sep 28, 2014
Sep 29, 2013
Face Value
Estimated Fair
Value
Face Value
Estimated Fair
Value
Stated Interest
Rate
Effective
Interest Rate (1)
$
400.0 $
550.0
350.0
750.0
2,050.0
1.7
400
625
353
786
2,164
$
— $
550.0
—
750.0
1,300.0
0.6
—
644
—
762
1,406
0.875%
6.250%
2.000%
3.850%
0.941%
6.292%
2.012%
2.860%
Total
$
2,048.3
$
1,299.4
(1) Includes the effects of the amortization of any premium or discount and any gain or loss upon settlement of related treasury
locks or forward-starting interest rate swaps utilized to hedge the interest rate risk prior to the debt issuance.
Starbucks Corporation
2014 Form 10-K
69
The indentures under which the above notes were issued also require us to maintain compliance with certain covenants,
including limits on future liens and sale and leaseback transactions on certain material properties. As of September 28, 2014,
we were in compliance with each of these covenants.
Interest Expense
Interest expense, net of interest capitalized, was $64.1 million, $28.1 million, and $32.7 million in fiscal 2014, 2013 and 2012,
respectively. In fiscal 2014, 2013, and 2012, $6.2 million, $10.4 million, and $3.2 million, respectively, of interest was
capitalized for asset construction projects.
Note 10: Leases
Rent expense under operating lease agreements (in millions):
Fiscal Year Ended
Minimum rent
Contingent rent
Total
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
$
907.4
66.8
974.2
$
$
838.3
56.4
894.7
$
$
759.0
44.7
803.7
Minimum future rental payments under non-cancelable operating leases as of September 28, 2014 (in millions):
amounts):
Fiscal Year 2014:
First quarter
Second quarter
Third quarter
Fourth quarter
Fiscal Year 2013:
First quarter
Second quarter
Third quarter
Fourth quarter
Comprehensive Income
During fiscal years 2014 and 2013, our Board of Directors declared the following dividends (in millions, except per share
Dividend Per Share
Record date
Total Amount
Payment Date
$0.26
$0.26
$0.26
$0.32
$0.21
$0.21
$0.21
$0.26
February 6, 2014
May 8, 2014
August 7, 2014
November 13, 2014
February 7, 2013
May 9, 2013
August 8, 2013
November 14, 2013
$196.4
$195.5
$195.3
$239.8
$157.5
$157.3
$158.0
$195.8
February 21, 2014
May 23, 2014
August 22, 2014
November 28, 2014
February 22, 2013
May 24, 2013
August 23, 2013
November 29, 2013
Fiscal Year Ending
2015
2016
2017
2018
2019
Thereafter
Total minimum lease payments
$
$
925.6
826.6
696.3
556.3
450.8
1,502.3
4,957.9
We have subleases related to certain of our operating leases. During fiscal 2014, 2013, and 2012, we recognized sublease
income of $13.3 million, $9.3 million, and $10.0 million, respectively.
Note 11: Equity
In addition to 1.2 billion shares of authorized common stock with $0.001 par value per share, we have authorized 7.5 million
shares of preferred stock, none of which was outstanding at September 28, 2014.
Included in additional paid-in capital in our consolidated statements of equity as of September 28, 2014 and September 29,
2013 is $39.4 million related to the increase in value of our share of the net assets of Starbucks Japan at the time of its initial
public stock offering in fiscal 2002.
We repurchased 10.5 million shares of common stock at a total cost of $769.8 million, and 10.8 million shares at a total cost of
$544.1 million for the the years ended September 28, 2014 and September 29, 2013, respectively. As of September 28, 2014,
15.9 million shares remained available for repurchase under current authorizations.
70 Starbucks Corporation
2014 Form 10-K
Comprehensive income includes all changes in equity during the period, except those resulting from transactions with our
shareholders. Comprehensive income is comprised of net earnings and other comprehensive income. Accumulated other
comprehensive income reported on our consolidated balance sheets consists of foreign currency translation adjustments and the
unrealized gains and losses, net of applicable taxes, on available-for-sale securities and on derivative instruments designated
and qualifying as cash flow and net investment hedges.
Changes in accumulated other comprehensive income ("AOCI") by component, for the year ended September 28, 2014, net of
tax:
(in millions)
Net gains/(losses) in AOCI at September 29, 2013
$
(0.5) $
26.8
$
(12.9) $
53.6
$
67.0
Available-
for-Sale
Securities
Cash Flow
Hedges
Net
Investment
Hedges
Translation
Adjustment
Total
Net gains/(losses) recognized in OCI before
reclassifications
Net (gains)/losses reclassified from AOCI to
earnings
Other comprehensive income/(loss)
1.0
(0.9)
0.1
16.3
3.2
19.5
46.3
16.1
—
16.1
(77.4)
(44.0)
—
(77.4)
2.3
(41.7)
25.3
Net gains/(losses) in AOCI at September 28, 2014
$
(0.4) $
$
3.2
$
(23.8) $
Impact of reclassifications from AOCI on the consolidated statements of earnings related to cash flow hedges for the year
ended September 28, 2014:
AOCI
Components
Gains/(losses) on cash flow hedges
Interest rate hedges
Foreign currency hedges
Foreign currency/coffee hedges
Amounts Reclassified
from AOCI
(in millions)
Affected Line Item in
the Statements of Earnings
$
$
(10.0) Cost of sales including occupancy costs
5.0
Interest expense
5.1 Revenue
0.1 Total before tax
(3.3) Tax (expense)/benefit
(3.2) Net of tax
The indentures under which the above notes were issued also require us to maintain compliance with certain covenants,
including limits on future liens and sale and leaseback transactions on certain material properties. As of September 28, 2014,
During fiscal years 2014 and 2013, our Board of Directors declared the following dividends (in millions, except per share
amounts):
Fiscal Year 2014:
First quarter
Second quarter
Third quarter
Fourth quarter
Fiscal Year 2013:
First quarter
Second quarter
Third quarter
Fourth quarter
Comprehensive Income
Dividend Per Share
Record date
Total Amount
Payment Date
$0.26
$0.26
$0.26
$0.32
$0.21
$0.21
$0.21
$0.26
February 6, 2014
May 8, 2014
August 7, 2014
November 13, 2014
February 7, 2013
May 9, 2013
August 8, 2013
November 14, 2013
$196.4
$195.5
$195.3
$239.8
$157.5
$157.3
$158.0
$195.8
February 21, 2014
May 23, 2014
August 22, 2014
November 28, 2014
February 22, 2013
May 24, 2013
August 23, 2013
November 29, 2013
Comprehensive income includes all changes in equity during the period, except those resulting from transactions with our
shareholders. Comprehensive income is comprised of net earnings and other comprehensive income. Accumulated other
comprehensive income reported on our consolidated balance sheets consists of foreign currency translation adjustments and the
unrealized gains and losses, net of applicable taxes, on available-for-sale securities and on derivative instruments designated
and qualifying as cash flow and net investment hedges.
Changes in accumulated other comprehensive income ("AOCI") by component, for the year ended September 28, 2014, net of
tax:
Note 10: Leases
Fiscal Year Ended
Minimum rent
Contingent rent
Total
Fiscal Year Ending
2015
2016
2017
2018
2019
Note 11: Equity
Thereafter
Total minimum lease payments
we were in compliance with each of these covenants.
Interest Expense
Interest expense, net of interest capitalized, was $64.1 million, $28.1 million, and $32.7 million in fiscal 2014, 2013 and 2012,
respectively. In fiscal 2014, 2013, and 2012, $6.2 million, $10.4 million, and $3.2 million, respectively, of interest was
capitalized for asset construction projects.
Rent expense under operating lease agreements (in millions):
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
$
907.4
66.8
974.2
$
$
838.3
56.4
894.7
$
$
759.0
44.7
803.7
Minimum future rental payments under non-cancelable operating leases as of September 28, 2014 (in millions):
$
$
925.6
826.6
696.3
556.3
450.8
1,502.3
4,957.9
We have subleases related to certain of our operating leases. During fiscal 2014, 2013, and 2012, we recognized sublease
income of $13.3 million, $9.3 million, and $10.0 million, respectively.
In addition to 1.2 billion shares of authorized common stock with $0.001 par value per share, we have authorized 7.5 million
shares of preferred stock, none of which was outstanding at September 28, 2014.
Included in additional paid-in capital in our consolidated statements of equity as of September 28, 2014 and September 29,
2013 is $39.4 million related to the increase in value of our share of the net assets of Starbucks Japan at the time of its initial
public stock offering in fiscal 2002.
We repurchased 10.5 million shares of common stock at a total cost of $769.8 million, and 10.8 million shares at a total cost of
$544.1 million for the the years ended September 28, 2014 and September 29, 2013, respectively. As of September 28, 2014,
15.9 million shares remained available for repurchase under current authorizations.
(in millions)
Net gains/(losses) in AOCI at September 29, 2013
Net gains/(losses) recognized in OCI before
reclassifications
Net (gains)/losses reclassified from AOCI to
earnings
Other comprehensive income/(loss)
Available-
for-Sale
Securities
Cash Flow
Hedges
Net
Investment
Hedges
Translation
Adjustment
Total
$
(0.5) $
26.8
$
(12.9) $
53.6
$
67.0
Net gains/(losses) in AOCI at September 28, 2014
$
(0.4) $
$
3.2
$
(23.8) $
16.3
3.2
19.5
46.3
2.3
(41.7)
25.3
1.0
(0.9)
0.1
16.1
—
16.1
(77.4)
(44.0)
—
(77.4)
Impact of reclassifications from AOCI on the consolidated statements of earnings related to cash flow hedges for the year
ended September 28, 2014:
AOCI
Components
Gains/(losses) on cash flow hedges
Interest rate hedges
Foreign currency hedges
Foreign currency/coffee hedges
Amounts Reclassified
from AOCI
(in millions)
Affected Line Item in
the Statements of Earnings
$
$
5.0
Interest expense
5.1 Revenue
(10.0) Cost of sales including occupancy costs
0.1 Total before tax
(3.3) Tax (expense)/benefit
(3.2) Net of tax
Starbucks Corporation
2014 Form 10-K
71
Note 12: Employee Stock and Benefit Plans
Stock option transactions for the year ended September 28, 2014 (in millions, except per share and contractual life amounts):
We maintain several equity incentive plans under which we may grant non-qualified stock options, incentive stock options,
restricted stock, restricted stock units ("RSUs"), or stock appreciation rights to employees, non-employee directors and
consultants. We issue new shares of common stock upon exercise of stock options and the vesting of RSUs. We also have an
employee stock purchase plan ("ESPP").
As of September 28, 2014, there were 56.0 million shares of common stock available for issuance pursuant to future equity-
based compensation awards and 7.4 million shares available for issuance under our ESPP.
Stock-based compensation expense recognized in the consolidated financial statements (in millions):
Fiscal Year Ended
Options
RSUs
Total stock-based compensation expense recognized in the
consolidated statements of earnings
Total related tax benefit
Total capitalized stock-based compensation included in net
property, plant and equipment and inventories on the consolidated
balance sheets
Stock Option Plans
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
41.8
$
141.4
183.2
63.4
$
$
37.1
$
105.2
142.3
49.8
$
$
46.2
107.4
153.6
54.2
1.9
$
1.8
$
2.0
$
$
$
$
Stock options to purchase our common stock are granted at the fair value of the stock on the grant date. The majority of options
become exercisable in four equal installments beginning a year from the grant date and generally expire 10 years from the grant
date. Options granted to non-employee directors generally vest over one to three years. Nearly all outstanding stock options are
non-qualified stock options.
The fair value of stock option awards was estimated at the grant date with the following weighted average assumptions for
fiscal years 2014, 2013, and 2012:
Fiscal Year Ended
Expected term (in years)
Expected stock price volatility
Risk-free interest rate
Expected dividend yield
Weighted average grant price
Estimated fair value per option granted
Employee Stock Options
Granted During the Period
2014
2013
2012
4.5
26.8%
1.1%
1.3%
4.8
34.0%
0.7%
1.6%
$
$
80.23
16.72
$
$
51.23
12.88
$
$
4.8
38.2%
1.0%
1.5%
44.26
12.79
The expected term of the options represents the estimated period of time until exercise, and is based on historical experience of
similar awards, giving consideration to the contractual terms, vesting schedules and expectations of future employee behavior.
Expected stock price volatility is based on a combination of historical volatility of our stock and the one-year implied volatility
of Starbucks traded options, for the related vesting periods. The risk-free interest rate is based on the implied yield available on
US Treasury zero-coupon issues with an equivalent remaining term. The dividend yield assumption is based on our anticipated
cash dividend payouts. The amounts shown above for the estimated fair value per option granted are before the estimated effect
of forfeitures, which reduce the amount of expense recorded in the consolidated statements of earnings.
72 Starbucks Corporation
2014 Form 10-K
Shares
Subject to
Options
Weighted
Average
Exercise
Price
per Share
Weighted
Average
Remaining
Contractual
Life (Years)
Aggregate
Intrinsic
Value
Outstanding, September 29, 2013
22.0
$
6.0
$
1,060
Granted
Exercised
Expired/forfeited
Outstanding, September 28, 2014
Exercisable, September 28, 2014
Vested and expected to vest, September 28, 2014
3.1
(4.8)
(0.5)
19.8
12.7
19.2
29.11
80.23
24.27
51.80
37.86
25.32
36.89
5.8
4.4
5.7
754
631
747
The aggregate intrinsic value in the table above, which is the amount by which the market value of the underlying stock
exceeded the exercise price of outstanding options, is before applicable income taxes and represents the amount optionees
would have realized if all in-the-money options had been exercised on the last business day of the period indicated.
As of September 28, 2014, total unrecognized stock-based compensation expense, net of estimated forfeitures, related to
nonvested stock options was approximately $35 million, before income taxes, and is expected to be recognized over a weighted
average period of approximately 2.6 years. The total intrinsic value of stock options exercised was $258 million, $539 million,
and $440 million during fiscal years 2014, 2013, and 2012, respectively. The total fair value of options vested was $44 million,
$56 million, and $59 million during fiscal years 2014, 2013, and 2012, respectively.
We have both time-vested and performance-based RSUs. Time-vested RSUs are awarded to eligible employees and non-
employee directors and entitle the grantee to receive shares of common stock at the end of a vesting period, subject solely to the
employee’s continuing employment or the non-employee director's continuing service. The majority of RSUs vest in two equal
annual installments beginning a year from the grant date. Our performance-based RSUs are awarded to eligible employees and
entitle the grantee to receive shares of common stock if we achieve specified performance goals during the performance period
and the grantee remains employed during the subsequent vesting period.
RSU transactions for the year ended September 28, 2014 (in millions, except per share and contractual life amounts):
Nonvested, September 29, 2013
Granted
Vested
Forfeited/canceled
Nonvested, September 28, 2014
Number
of
Shares
Weighted
Average
Grant Date
Fair Value
per Share
Weighted
Average
Remaining
Contractual
Life (Years)
Aggregate
Intrinsic
Value
0.9
$
452
$
5.8
2.9
(2.6)
(0.7)
5.4
44.08
80.13
40.08
65.59
62.34
1.0
407
For fiscal 2013 and 2012, the weighted average fair value per RSU granted was $50.23 and $44.05, respectively. As of
September 28, 2014, total unrecognized stock-based compensation expense related to nonvested RSUs, net of estimated
forfeitures, was approximately $113 million, before income taxes, and is expected to be recognized over a weighted average
period of approximately 2.0 years. The total fair value of RSUs vested was $103 million, $104 million and $80 million during
fiscal years 2014, 2013, and 2012, respectively.
Our ESPP allows eligible employees to contribute up to 10% of their base earnings toward the quarterly purchase of our
common stock, subject to an annual maximum dollar amount. The purchase price is 95% of the fair market value of the stock
on the last business day of the quarterly offering period. The number of shares issued under our ESPP was 0.4 million in fiscal
RSUs
ESPP
2014.
Note 12: Employee Stock and Benefit Plans
Stock option transactions for the year ended September 28, 2014 (in millions, except per share and contractual life amounts):
We maintain several equity incentive plans under which we may grant non-qualified stock options, incentive stock options,
restricted stock, restricted stock units ("RSUs"), or stock appreciation rights to employees, non-employee directors and
consultants. We issue new shares of common stock upon exercise of stock options and the vesting of RSUs. We also have an
employee stock purchase plan ("ESPP").
As of September 28, 2014, there were 56.0 million shares of common stock available for issuance pursuant to future equity-
based compensation awards and 7.4 million shares available for issuance under our ESPP.
Stock-based compensation expense recognized in the consolidated financial statements (in millions):
Fiscal Year Ended
Options
RSUs
balance sheets
Stock Option Plans
Total stock-based compensation expense recognized in the
consolidated statements of earnings
Total related tax benefit
Total capitalized stock-based compensation included in net
property, plant and equipment and inventories on the consolidated
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
41.8
$
141.4
183.2
63.4
$
$
37.1
$
105.2
142.3
49.8
$
$
46.2
107.4
153.6
54.2
1.9
$
1.8
$
2.0
$
$
$
$
Stock options to purchase our common stock are granted at the fair value of the stock on the grant date. The majority of options
become exercisable in four equal installments beginning a year from the grant date and generally expire 10 years from the grant
date. Options granted to non-employee directors generally vest over one to three years. Nearly all outstanding stock options are
The fair value of stock option awards was estimated at the grant date with the following weighted average assumptions for
non-qualified stock options.
fiscal years 2014, 2013, and 2012:
Fiscal Year Ended
Expected term (in years)
Expected stock price volatility
Risk-free interest rate
Expected dividend yield
Weighted average grant price
Estimated fair value per option granted
Employee Stock Options
Granted During the Period
2014
2013
2012
4.5
26.8%
1.1%
1.3%
4.8
34.0%
0.7%
1.6%
$
$
80.23
16.72
$
$
51.23
12.88
$
$
4.8
38.2%
1.0%
1.5%
44.26
12.79
The expected term of the options represents the estimated period of time until exercise, and is based on historical experience of
similar awards, giving consideration to the contractual terms, vesting schedules and expectations of future employee behavior.
Expected stock price volatility is based on a combination of historical volatility of our stock and the one-year implied volatility
of Starbucks traded options, for the related vesting periods. The risk-free interest rate is based on the implied yield available on
US Treasury zero-coupon issues with an equivalent remaining term. The dividend yield assumption is based on our anticipated
cash dividend payouts. The amounts shown above for the estimated fair value per option granted are before the estimated effect
of forfeitures, which reduce the amount of expense recorded in the consolidated statements of earnings.
Outstanding, September 29, 2013
Granted
Exercised
Expired/forfeited
Outstanding, September 28, 2014
Exercisable, September 28, 2014
Vested and expected to vest, September 28, 2014
Shares
Subject to
Options
Weighted
Average
Exercise
Price
per Share
Weighted
Average
Remaining
Contractual
Life (Years)
Aggregate
Intrinsic
Value
22.0
$
3.1
(4.8)
(0.5)
19.8
12.7
19.2
29.11
80.23
24.27
51.80
37.86
25.32
36.89
6.0
$
1,060
5.8
4.4
5.7
754
631
747
The aggregate intrinsic value in the table above, which is the amount by which the market value of the underlying stock
exceeded the exercise price of outstanding options, is before applicable income taxes and represents the amount optionees
would have realized if all in-the-money options had been exercised on the last business day of the period indicated.
As of September 28, 2014, total unrecognized stock-based compensation expense, net of estimated forfeitures, related to
nonvested stock options was approximately $35 million, before income taxes, and is expected to be recognized over a weighted
average period of approximately 2.6 years. The total intrinsic value of stock options exercised was $258 million, $539 million,
and $440 million during fiscal years 2014, 2013, and 2012, respectively. The total fair value of options vested was $44 million,
$56 million, and $59 million during fiscal years 2014, 2013, and 2012, respectively.
RSUs
We have both time-vested and performance-based RSUs. Time-vested RSUs are awarded to eligible employees and non-
employee directors and entitle the grantee to receive shares of common stock at the end of a vesting period, subject solely to the
employee’s continuing employment or the non-employee director's continuing service. The majority of RSUs vest in two equal
annual installments beginning a year from the grant date. Our performance-based RSUs are awarded to eligible employees and
entitle the grantee to receive shares of common stock if we achieve specified performance goals during the performance period
and the grantee remains employed during the subsequent vesting period.
RSU transactions for the year ended September 28, 2014 (in millions, except per share and contractual life amounts):
Nonvested, September 29, 2013
Granted
Vested
Forfeited/canceled
Nonvested, September 28, 2014
Number
of
Shares
Weighted
Average
Grant Date
Fair Value
per Share
Weighted
Average
Remaining
Contractual
Life (Years)
Aggregate
Intrinsic
Value
5.8
$
2.9
(2.6)
(0.7)
5.4
44.08
80.13
40.08
65.59
62.34
0.9
$
452
1.0
407
For fiscal 2013 and 2012, the weighted average fair value per RSU granted was $50.23 and $44.05, respectively. As of
September 28, 2014, total unrecognized stock-based compensation expense related to nonvested RSUs, net of estimated
forfeitures, was approximately $113 million, before income taxes, and is expected to be recognized over a weighted average
period of approximately 2.0 years. The total fair value of RSUs vested was $103 million, $104 million and $80 million during
fiscal years 2014, 2013, and 2012, respectively.
ESPP
Our ESPP allows eligible employees to contribute up to 10% of their base earnings toward the quarterly purchase of our
common stock, subject to an annual maximum dollar amount. The purchase price is 95% of the fair market value of the stock
on the last business day of the quarterly offering period. The number of shares issued under our ESPP was 0.4 million in fiscal
2014.
Starbucks Corporation
2014 Form 10-K
73
Deferred Stock Plans
Reconciliation of the statutory US federal income tax rate with our effective income tax rate:
Our 1997 Deferred Stock Plan for certain key-employees enabled participants in the plan to defer receipt of ownership of
common shares from the exercise of nonqualified stock options. Pursuant to this plan, our chairman, president and ceo elected
to defer receipt of approximately 3.4 million shares of common stock (as adjusted for stock splits since 1997). In November
2006, he re-deferred receipt of the shares until December 21, 2012 (or earlier if his employment with Starbucks terminated
before such date). On December 21, 2012, the deferral period ended and pursuant to the terms of the plan, we issued
approximately 2.2 million shares of common stock to him and withheld approximately 1.2 million shares to satisfy tax
withholdings. As of September 28, 2014 there were no remaining deferrals under the terms of this plan and no new deferrals are
permitted.
We have a Deferred Compensation Plan for Non-Employee Directors under which non-employee directors may, for any fiscal
year, irrevocably elect to defer receipt of shares of common stock the director would have received upon vesting of restricted
stock units. The number of deferred shares outstanding related to deferrals made under this plan is not material.
Defined Contribution Plans
We maintain voluntary defined contribution plans, both qualified and non-qualified, covering eligible employees as defined in
the plan documents. Participating employees may elect to defer and contribute a portion of their eligible compensation to the
plans up to limits stated in the plan documents, not to exceed the dollar amounts set by applicable laws.
Our matching contributions to all US and non-US plans were $73.0 million, $54.7 million, and $59.8 million in fiscal years
2014, 2013, and 2012, respectively.
Note 13: Income Taxes
Components of earnings/(loss) before income taxes (in millions):
Fiscal Year Ended
United States
Foreign
Total earnings/(loss) before income taxes
Provision/(benefit) for income taxes (in millions):
Sep 28, 2014
$
$
2,572.4
587.3
3,159.7
$
$
Sep 29, 2013
Litigation
charge
(2,784.1) $
—
All Other
2,110.1
444.1
(2,784.1) $
2,554.2
Total
(674.0) $
444.1
(229.9) $
Sep 30, 2012
$
$
1,679.6
379.5
2,059.1
Fiscal Year Ended
Statutory rate
State income taxes, net of federal tax benefit
Benefits and taxes related to foreign operations
Domestic production activity deduction
Domestic tax credits
Charitable contributions
Other, net
Effective tax rate
Sep 28, 2014
Sep 30, 2012
Total
All Other
Sep 29, 2013
Litigation
charge
35.0%
35.0%
35.0%
35.0%
2.6
(1.9)
(0.7)
(0.2)
(0.4)
0.2
35.0%
15.8
37.5
8.1
2.8
3.9
0.7
3.5
—
—
—
—
—
2.4
(3.4)
(0.7)
(0.3)
(0.3)
(0.1)
2.5
(3.3)
(0.7)
(0.3)
(0.5)
0.1
34.6%
103.8%
38.5%
32.6%
32.8%
Our effective tax rate in fiscal 2013 was significantly affected by the litigation charge we recorded as a result of the conclusion
of our arbitration with Kraft. In order to provide a more meaningful analysis of tax expense and the effective tax rate, the tables
above present separate reconciliations of the effect of the litigation charge. The deferred tax asset related to the litigation charge
is estimated to be recovered over a period of 15 years; the deferred tax asset has been classified between current and non-
current consistent with the expected recovery period for income tax reporting purposes.
US income and foreign withholding taxes have not been provided on approximately $2.2 billion of cumulative undistributed
earnings of foreign subsidiaries and equity investees. We intend to reinvest these earnings for the foreseeable future. If these
amounts were distributed to the US, in the form of dividends or otherwise, we would be subject to additional US income taxes,
which could be material. Determination of the amount of unrecognized deferred income tax liabilities on these earnings is not
practicable because of the complexities with its hypothetical calculation, and the amount of liability, if any, is dependent on
circumstances existing if and when remittance occurs.
Fiscal Year Ended
Current taxes:
US federal
US state and local
Foreign
Total current taxes
Deferred taxes:
US federal
US state and local
Foreign
Total deferred taxes
Sep 28, 2014
Sep 29, 2013
Litigation
charge
Total
Sep 30, 2012
All Other
$
822.7
$
616.6 $
— $
616.6
$
132.9
128.8
1,084.4
12.0
(4.9)
0.5
7.6
93.8
95.9
806.3
(898.8)
(144.0)
(2.2)
(1,045.0)
—
—
—
(922.3)
(148.7)
—
(1,071.0)
(1,071.0) $
93.8
95.9
806.3
23.5
4.7
(2.2)
26.0
466.0
79.9
76.8
622.7
49.2
(0.7)
3.2
51.7
832.3
$
674.4
Total income tax expense/(benefit)
$
1,092.0
$
(238.7) $
74 Starbucks Corporation
2014 Form 10-K
Deferred Stock Plans
Reconciliation of the statutory US federal income tax rate with our effective income tax rate:
Our 1997 Deferred Stock Plan for certain key-employees enabled participants in the plan to defer receipt of ownership of
common shares from the exercise of nonqualified stock options. Pursuant to this plan, our chairman, president and ceo elected
to defer receipt of approximately 3.4 million shares of common stock (as adjusted for stock splits since 1997). In November
2006, he re-deferred receipt of the shares until December 21, 2012 (or earlier if his employment with Starbucks terminated
before such date). On December 21, 2012, the deferral period ended and pursuant to the terms of the plan, we issued
approximately 2.2 million shares of common stock to him and withheld approximately 1.2 million shares to satisfy tax
withholdings. As of September 28, 2014 there were no remaining deferrals under the terms of this plan and no new deferrals are
permitted.
We have a Deferred Compensation Plan for Non-Employee Directors under which non-employee directors may, for any fiscal
year, irrevocably elect to defer receipt of shares of common stock the director would have received upon vesting of restricted
stock units. The number of deferred shares outstanding related to deferrals made under this plan is not material.
Defined Contribution Plans
We maintain voluntary defined contribution plans, both qualified and non-qualified, covering eligible employees as defined in
the plan documents. Participating employees may elect to defer and contribute a portion of their eligible compensation to the
plans up to limits stated in the plan documents, not to exceed the dollar amounts set by applicable laws.
Our matching contributions to all US and non-US plans were $73.0 million, $54.7 million, and $59.8 million in fiscal years
2014, 2013, and 2012, respectively.
Note 13: Income Taxes
Components of earnings/(loss) before income taxes (in millions):
Total earnings/(loss) before income taxes
Provision/(benefit) for income taxes (in millions):
Fiscal Year Ended
United States
Foreign
Fiscal Year Ended
Current taxes:
US federal
US state and local
Foreign
Total current taxes
Deferred taxes:
US federal
US state and local
Foreign
Total deferred taxes
Sep 28, 2014
Sep 30, 2012
Sep 29, 2013
Litigation
charge
Total
All Other
$
$
2,572.4
587.3
3,159.7
$
$
(674.0) $
(2,784.1) $
2,110.1
444.1
—
444.1
(229.9) $
(2,784.1) $
2,554.2
$
$
1,679.6
379.5
2,059.1
Sep 28, 2014
Sep 30, 2012
Sep 29, 2013
Litigation
charge
Total
All Other
$
822.7
$
616.6 $
— $
616.6
$
132.9
128.8
1,084.4
12.0
(4.9)
0.5
7.6
93.8
95.9
806.3
(898.8)
(144.0)
(2.2)
—
—
—
(922.3)
(148.7)
—
(1,045.0)
(1,071.0)
93.8
95.9
806.3
23.5
4.7
(2.2)
26.0
466.0
79.9
76.8
622.7
49.2
(0.7)
3.2
51.7
Total income tax expense/(benefit)
$
1,092.0
$
(238.7) $
(1,071.0) $
832.3
$
674.4
Fiscal Year Ended
Statutory rate
State income taxes, net of federal tax benefit
Benefits and taxes related to foreign operations
Domestic production activity deduction
Domestic tax credits
Charitable contributions
Other, net
Effective tax rate
Sep 28, 2014
35.0%
2.6
(1.9)
(0.7)
(0.2)
(0.4)
0.2
Total
35.0%
15.8
37.5
8.1
2.8
3.9
0.7
Sep 29, 2013
Litigation
charge
All Other
Sep 30, 2012
35.0%
35.0%
35.0%
3.5
—
—
—
—
—
2.4
(3.4)
(0.7)
(0.3)
(0.3)
(0.1)
32.6%
2.5
(3.3)
(0.7)
(0.3)
(0.5)
0.1
32.8%
34.6%
103.8%
38.5%
Our effective tax rate in fiscal 2013 was significantly affected by the litigation charge we recorded as a result of the conclusion
of our arbitration with Kraft. In order to provide a more meaningful analysis of tax expense and the effective tax rate, the tables
above present separate reconciliations of the effect of the litigation charge. The deferred tax asset related to the litigation charge
is estimated to be recovered over a period of 15 years; the deferred tax asset has been classified between current and non-
current consistent with the expected recovery period for income tax reporting purposes.
US income and foreign withholding taxes have not been provided on approximately $2.2 billion of cumulative undistributed
earnings of foreign subsidiaries and equity investees. We intend to reinvest these earnings for the foreseeable future. If these
amounts were distributed to the US, in the form of dividends or otherwise, we would be subject to additional US income taxes,
which could be material. Determination of the amount of unrecognized deferred income tax liabilities on these earnings is not
practicable because of the complexities with its hypothetical calculation, and the amount of liability, if any, is dependent on
circumstances existing if and when remittance occurs.
Starbucks Corporation
2014 Form 10-K
75
Tax effect of temporary differences and carryforwards that comprise significant portions of deferred tax assets and liabilities (in
millions):
The following table summarizes the activity related to our unrecognized tax benefits (in millions):
Sep 28, 2014
Sep 29, 2013
Beginning balance
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
88.8
$
75.3
$
Deferred tax assets:
Property, plant and equipment
Accrued occupancy costs
Accrued compensation and related costs
Other accrued liabilities
Asset retirement obligation asset
Deferred revenue
Asset impairments
Tax credits
Stock-based compensation
Net operating losses
Litigation charge
Other
Total
Valuation allowance
Total deferred tax asset, net of valuation allowance
Deferred tax liabilities:
Property, plant and equipment
Intangible assets and goodwill
Other
Total
Net deferred tax asset
Reported as:
Current deferred income tax assets
Long-term deferred income tax assets
Current deferred income tax liabilities (included in Accrued liabilities)
Long-term deferred income tax liabilities (included in Other long-term liabilities)
Net deferred tax asset
$
$
$
$
$
$
78.5
58.8
75.3
27.6
18.6
63.4
49.5
20.3
131.5
104.4
1,002.0
77.0
1,706.9
(166.8)
1,540.1
(148.2)
(92.9)
(89.4)
(330.5)
1,209.6
317.4
903.3
(4.2)
(6.9)
1,209.6
$
$
$
$
$
$
64.9
69.0
77.6
22.0
21.0
49.9
33.3
19.1
120.9
99.0
1,071.9
62.7
1,711.3
(160.5)
1,550.8
(182.9)
(81.6)
(53.1)
(317.6)
1,233.2
277.3
967.0
(1.0)
(10.1)
1,233.2
The valuation allowance as of September 28, 2014 and September 29, 2013 is primarily related to net operating losses and
other deferred tax assets of consolidated foreign subsidiaries. The net change in the total valuation allowance was an increase of
$6.3 million for both fiscal 2014 and 2013.
As of September 28, 2014, Starbucks has state tax credit carryforwards of $31.2 million with an expiration date of fiscal 2024.
Starbucks has foreign net operating loss carryforwards of $342.4 million, with the predominant amount having no expiration
date.
Uncertain Tax Positions
As of September 28, 2014, we had $112.7 million of gross unrecognized tax benefits of which $85.3 million, if recognized,
would affect our effective tax rate. We recognized expense of $5.9 million, a benefit of $0.8 million, and a benefit of $0.7
million of interest and penalties in income tax expense, prior to the benefit of the federal tax deduction, for fiscal 2014, 2013
and 2012, respectively. As of September 28, 2014 and September 29, 2013, we had accrued interest and penalties of $10.6
million and $4.7 million, respectively, before the benefit of the federal tax deduction, included within the related tax liability on
the consolidated balance sheets.
76 Starbucks Corporation
2014 Form 10-K
Increase related to prior year tax positions
Decrease related to prior year tax positions
Increase related to current year tax positions
Decrease related to current year tax positions
Decreases related to settlements with taxing authorities
Decreases related to lapsing of statute of limitations
1.4
(2.2)
26.7
(1.9)
(0.1)
—
8.9
(9.3)
19.3
(0.4)
—
(5.0)
Ending balance
$
112.7
$
88.8
$
We are currently under routine audit by various jurisdictions inside and outside the US as well as US state taxing jurisdictions
for fiscal years 2006 through 2013. We are no longer subject to US federal or state examination for years prior to fiscal year
2011, with the exception of eleven states. We are no longer subject to examination in any material international markets prior to
2006.
There is a reasonable possibility that our unrecognized tax benefit liability will change within 12 months; however, we do not
expect this change to be material to the consolidated financial statements.
52.9
8.8
—
20.0
(1.1)
(0.5)
(4.8)
75.3
Note 14: Earnings per Share
Calculation of net earnings per common share ("EPS") — basic and diluted (in millions, except EPS):
Fiscal Year Ended
Net earnings attributable to Starbucks
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
2,068.1
$
8.3
$
1,383.8
Weighted average common shares and common stock units
outstanding (for basic calculation)
Dilutive effect of outstanding common stock options and RSUs
Weighted average common and common equivalent shares
outstanding (for diluted calculation)
EPS — basic
EPS — diluted
$
$
$
753.1
10.0
763.1
2.75
2.71
$
$
749.3
13.0
762.3
0.01
0.01
$
$
754.4
18.6
773.0
1.83
1.79
Potential dilutive shares consist of the incremental common shares issuable upon the exercise of outstanding stock options
(both vested and non-vested) and unvested RSUs, calculated using the treasury stock method. The calculation of dilutive shares
outstanding excludes out-of-the-money stock options (i.e., such options’ exercise prices were greater than the average market
price of our common shares for the period) because their inclusion would have been antidilutive. We had 2.7 million and 0.2
million out-of-the-money stock options as of September 28, 2014 and September 30, 2012, respectively. There were no out-of-
the-money stock options as of September 29, 2013.
Note 15: Commitments and Contingencies
Legal Proceedings
On November 12, 2013, the arbitrator in our arbitration with Kraft Foods Global, Inc. (now known as Kraft Foods Group, Inc.)
("Kraft") ordered Starbucks to pay Kraft $2,227.5 million in damages plus prejudgment interest and attorneys' fees. We
estimated prejudgment interest, which included an accrual through the estimated payment date, and attorneys' fees to be
approximately $556.6 million. As a result, we recorded a litigation charge of $2,784.1 million in our fiscal 2013 operating
results.
In the first quarter of fiscal 2014, Starbucks paid all amounts due to Kraft under the arbitration, including prejudgment interest
and attorneys' fees, and fully extinguished the litigation charge liability. Of the $2,784.1 million litigation charge accrued in the
fourth quarter of fiscal 2013, $2,763.9 million was paid and the remainder was released as a litigation credit to reflect a
reduction to our estimated prejudgment interest payable as a result of paying our obligation earlier than anticipated.
millions):
Deferred tax assets:
Property, plant and equipment
Accrued occupancy costs
Accrued compensation and related costs
Other accrued liabilities
Asset retirement obligation asset
Deferred revenue
Asset impairments
Tax credits
Stock-based compensation
Net operating losses
Litigation charge
Valuation allowance
Total deferred tax asset, net of valuation allowance
Deferred tax liabilities:
Property, plant and equipment
Intangible assets and goodwill
Other
Total
Other
Total
Net deferred tax asset
Reported as:
Current deferred income tax assets
Long-term deferred income tax assets
$
$
78.5
58.8
75.3
27.6
18.6
63.4
49.5
20.3
131.5
104.4
1,002.0
77.0
1,706.9
(166.8)
1,540.1
(148.2)
(92.9)
(89.4)
(330.5)
1,209.6
317.4
903.3
(4.2)
(6.9)
$
$
$
$
64.9
69.0
77.6
22.0
21.0
49.9
33.3
19.1
120.9
99.0
1,071.9
62.7
1,711.3
(160.5)
1,550.8
(182.9)
(81.6)
(53.1)
(317.6)
1,233.2
277.3
967.0
(1.0)
(10.1)
$
$
$
$
$
Current deferred income tax liabilities (included in Accrued liabilities)
Long-term deferred income tax liabilities (included in Other long-term liabilities)
Net deferred tax asset
1,209.6
$
1,233.2
The valuation allowance as of September 28, 2014 and September 29, 2013 is primarily related to net operating losses and
other deferred tax assets of consolidated foreign subsidiaries. The net change in the total valuation allowance was an increase of
$6.3 million for both fiscal 2014 and 2013.
As of September 28, 2014, Starbucks has state tax credit carryforwards of $31.2 million with an expiration date of fiscal 2024.
Starbucks has foreign net operating loss carryforwards of $342.4 million, with the predominant amount having no expiration
date.
Uncertain Tax Positions
As of September 28, 2014, we had $112.7 million of gross unrecognized tax benefits of which $85.3 million, if recognized,
would affect our effective tax rate. We recognized expense of $5.9 million, a benefit of $0.8 million, and a benefit of $0.7
million of interest and penalties in income tax expense, prior to the benefit of the federal tax deduction, for fiscal 2014, 2013
and 2012, respectively. As of September 28, 2014 and September 29, 2013, we had accrued interest and penalties of $10.6
million and $4.7 million, respectively, before the benefit of the federal tax deduction, included within the related tax liability on
the consolidated balance sheets.
Tax effect of temporary differences and carryforwards that comprise significant portions of deferred tax assets and liabilities (in
The following table summarizes the activity related to our unrecognized tax benefits (in millions):
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
Sep 28, 2014
Sep 29, 2013
Beginning balance
$
88.8
$
75.3
$
Increase related to prior year tax positions
Decrease related to prior year tax positions
Increase related to current year tax positions
Decrease related to current year tax positions
Decreases related to settlements with taxing authorities
Decreases related to lapsing of statute of limitations
1.4
(2.2)
26.7
(1.9)
(0.1)
—
Ending balance
$
112.7
$
8.9
(9.3)
19.3
(0.4)
—
(5.0)
88.8
$
52.9
8.8
—
20.0
(1.1)
(0.5)
(4.8)
75.3
We are currently under routine audit by various jurisdictions inside and outside the US as well as US state taxing jurisdictions
for fiscal years 2006 through 2013. We are no longer subject to US federal or state examination for years prior to fiscal year
2011, with the exception of eleven states. We are no longer subject to examination in any material international markets prior to
2006.
There is a reasonable possibility that our unrecognized tax benefit liability will change within 12 months; however, we do not
expect this change to be material to the consolidated financial statements.
Note 14: Earnings per Share
Calculation of net earnings per common share ("EPS") — basic and diluted (in millions, except EPS):
Fiscal Year Ended
Net earnings attributable to Starbucks
Weighted average common shares and common stock units
outstanding (for basic calculation)
Dilutive effect of outstanding common stock options and RSUs
Weighted average common and common equivalent shares
outstanding (for diluted calculation)
EPS — basic
EPS — diluted
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
2,068.1
$
8.3
$
1,383.8
753.1
10.0
763.1
2.75
2.71
$
$
749.3
13.0
762.3
0.01
0.01
$
$
754.4
18.6
773.0
1.83
1.79
$
$
$
Potential dilutive shares consist of the incremental common shares issuable upon the exercise of outstanding stock options
(both vested and non-vested) and unvested RSUs, calculated using the treasury stock method. The calculation of dilutive shares
outstanding excludes out-of-the-money stock options (i.e., such options’ exercise prices were greater than the average market
price of our common shares for the period) because their inclusion would have been antidilutive. We had 2.7 million and 0.2
million out-of-the-money stock options as of September 28, 2014 and September 30, 2012, respectively. There were no out-of-
the-money stock options as of September 29, 2013.
Note 15: Commitments and Contingencies
Legal Proceedings
On November 12, 2013, the arbitrator in our arbitration with Kraft Foods Global, Inc. (now known as Kraft Foods Group, Inc.)
("Kraft") ordered Starbucks to pay Kraft $2,227.5 million in damages plus prejudgment interest and attorneys' fees. We
estimated prejudgment interest, which included an accrual through the estimated payment date, and attorneys' fees to be
approximately $556.6 million. As a result, we recorded a litigation charge of $2,784.1 million in our fiscal 2013 operating
results.
In the first quarter of fiscal 2014, Starbucks paid all amounts due to Kraft under the arbitration, including prejudgment interest
and attorneys' fees, and fully extinguished the litigation charge liability. Of the $2,784.1 million litigation charge accrued in the
fourth quarter of fiscal 2013, $2,763.9 million was paid and the remainder was released as a litigation credit to reflect a
reduction to our estimated prejudgment interest payable as a result of paying our obligation earlier than anticipated.
Starbucks Corporation
2014 Form 10-K
77
Starbucks is party to various other legal proceedings arising in the ordinary course of business, including, at times, certain
employment litigation cases that have been certified as class or collective actions, but is not currently a party to any legal
proceeding that management believes could have a material adverse effect on our consolidated financial position, results of
operations or cash flows.
Note 16: Segment Reporting
Segment information is prepared on the same basis that our ceo, who is our chief operating decision maker, manages the
segments, evaluates financial results, and makes key operating decisions. Beginning with the first quarter of fiscal 2012, we
redefined our reportable operating segments to align with the three-region leadership and organizational structure of our retail
business that took effect at the beginning of fiscal 2012. The three-region structure includes: 1) Americas, inclusive of the US,
Canada, and Latin America; 2) Europe, Middle East, and Africa ("EMEA"); and 3) China/Asia Pacific ("CAP").
Accordingly, beginning with the first quarter of fiscal 2012, we revised our reportable operating segments from 1) US, 2)
International, and 3) Global Consumer Products Group to the following four reportable segments: 1) Americas, 2) EMEA, 3)
CAP, and 4) Global Consumer Products Group. In the second quarter of fiscal 2012, we renamed our Global Consumer
Products Group segment "Channel Development."
Effective at the beginning of fiscal 2013, we decentralized certain leadership functions in the areas of retail marketing and
category management, global store development and partner resources to support and align with the respective operating
segment presidents. In conjunction with these moves, certain general and administrative and depreciation and amortization
expenses associated with these functions, which were previously reported as unallocated corporate expenses within "Other," are
now reported within the respective reportable operating segments to align with the regions which they support.
Concurrent with the change in reportable operating segments and realignment of certain operating expenses noted above, we
revised our prior period financial information to reflect comparable financial information for the new segment structure and
reporting changes. Historical financial information presented herein reflects these changes. There was no impact on
consolidated net revenues, total operating expenses, operating income, or net earnings as a result of these changes.
Beginning in the second quarter of fiscal 2013, we removed unallocated corporate expenses from Other. Other is now referred
to as All Other Segments and includes Teavana, Seattle's Best Coffee and Evolution Fresh, as well as our Digital Ventures
business. Unallocated corporate operating expenses, which pertain primarily to corporate administrative functions that support
the operating segments, but are not specifically attributable to or managed by any segment, are presented as a reconciling item
between total segment operating results and consolidated financial results. While our consolidated results are not impacted, our
historical segment financial information has been revised to be consistent with the current presentation.
Americas, EMEA and CAP operations sell coffee and other beverages, complementary food, packaged coffees, single-serve
coffee products and a focused selection of merchandise through company-operated stores and licensed stores. Our Americas
segment is our most mature business and has achieved significant scale. Certain markets within our EMEA and CAP operations
are still in the early stages of development and require a more extensive support organization, relative to their current levels of
revenue and operating income, than our Americas operations. The Americas and EMEA segments also include certain
foodservice accounts, primarily in Canada and the UK. Our Americas segment also includes our La Boulange® retail stores.
Channel Development operations sell a selection of packaged coffees as well as a selection of premium Tazo® teas globally.
Channel Development operations also produce and sell a variety of ready-to-drink beverages, such as Frappuccino® coffee
drinks, Starbucks Doubleshot® espresso drinks and Starbucks Refreshers® beverages, as well as Starbucks- and Tazo-branded
single-serve products. The US foodservice business, which is included in the Channel Development segment, sells coffee and
other related products to institutional foodservice companies.
Consolidated revenue mix by product type (in millions):
Fiscal Year Ended
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
Beverage
Food
Other(1)
Total
Packaged and single-serve coffees and teas
$
9,458.4
58% $
8,674.7
58% $
7,883.8
2,505.2
2,370.0
2,114.2
15%
14%
13%
2,189.8
2,206.5
1,795.8
15%
15%
12%
1,875.1
1,965.8
1,552.1
59%
14%
15%
12%
$ 16,447.8
100% $ 14,866.8
100% $ 13,276.8
100%
(1) "Other" primarily includes royalty and licensing revenues, beverage-related ingredients, ready-to-drink beverages and
serveware, among other items.
In fiscal 2014, we moved ready-to-drink beverage revenues from the "Food" category to the "Other" category and combined
packaged and single-serve teas, which were previously included in the "Other" category, with packaged and single serve
coffees, which are now categorized as "Packaged and single-serve coffees and teas." Additionally, we revised our discount
allocation methodology to more precisely allocate sales discounts to the various revenue product categories. None of these
changes had a material impact on the composition of our revenue mix by product type. Prior period amounts have been revised
to be consistent with the current period presentation.
Information by geographic area (in millions):
Net revenues from external customers:
Fiscal Year Ended
United States
Other countries
Total
Fiscal Year Ended
Long-lived assets:
United States
Other countries
Total
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
12,590.6
3,857.2
16,447.8
$
$
11,389.6
3,477.2
14,866.8
$
$
10,154.8
3,122.0
13,276.8
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
5,135.8
1,448.4
6,584.2
$
$
4,641.3
1,404.0
6,045.3
$
$
2,767.1
1,252.5
4,019.6
$
$
$
$
No customer accounts for 10% or more of our revenues. Revenues are shown based on the geographic location of our
customers. Revenues from countries other than the US consist primarily of revenues from Canada, the UK, and China, which
together account for approximately 65% of net revenues from other countries for fiscal 2014.
Management evaluates the performance of its operating segments based on net revenues and operating income. The accounting
policies of the operating segments are the same as those described in Note 1, Summary of Significant Accounting Policies.
Operating income represents earnings before net interest income and other, interest expense and income taxes. Management
does not evaluate the performance of its operating segments using asset measures. The identifiable assets by segment disclosed
in this note are those assets specifically identifiable within each segment and include cash and cash equivalents, net property,
plant and equipment, equity and cost investments, goodwill, and other intangible assets. Assets not identified by reportable
operating segment below are corporate assets and are primarily comprised of cash and cash equivalents available for general
corporate purposes, investments, assets of the corporate headquarters and roasting facilities, and inventory.
78 Starbucks Corporation
2014 Form 10-K
Starbucks is party to various other legal proceedings arising in the ordinary course of business, including, at times, certain
employment litigation cases that have been certified as class or collective actions, but is not currently a party to any legal
proceeding that management believes could have a material adverse effect on our consolidated financial position, results of
operations or cash flows.
Note 16: Segment Reporting
Segment information is prepared on the same basis that our ceo, who is our chief operating decision maker, manages the
segments, evaluates financial results, and makes key operating decisions. Beginning with the first quarter of fiscal 2012, we
redefined our reportable operating segments to align with the three-region leadership and organizational structure of our retail
business that took effect at the beginning of fiscal 2012. The three-region structure includes: 1) Americas, inclusive of the US,
Canada, and Latin America; 2) Europe, Middle East, and Africa ("EMEA"); and 3) China/Asia Pacific ("CAP").
Accordingly, beginning with the first quarter of fiscal 2012, we revised our reportable operating segments from 1) US, 2)
International, and 3) Global Consumer Products Group to the following four reportable segments: 1) Americas, 2) EMEA, 3)
CAP, and 4) Global Consumer Products Group. In the second quarter of fiscal 2012, we renamed our Global Consumer
Products Group segment "Channel Development."
Effective at the beginning of fiscal 2013, we decentralized certain leadership functions in the areas of retail marketing and
category management, global store development and partner resources to support and align with the respective operating
segment presidents. In conjunction with these moves, certain general and administrative and depreciation and amortization
expenses associated with these functions, which were previously reported as unallocated corporate expenses within "Other," are
now reported within the respective reportable operating segments to align with the regions which they support.
Concurrent with the change in reportable operating segments and realignment of certain operating expenses noted above, we
revised our prior period financial information to reflect comparable financial information for the new segment structure and
reporting changes. Historical financial information presented herein reflects these changes. There was no impact on
consolidated net revenues, total operating expenses, operating income, or net earnings as a result of these changes.
Beginning in the second quarter of fiscal 2013, we removed unallocated corporate expenses from Other. Other is now referred
to as All Other Segments and includes Teavana, Seattle's Best Coffee and Evolution Fresh, as well as our Digital Ventures
business. Unallocated corporate operating expenses, which pertain primarily to corporate administrative functions that support
the operating segments, but are not specifically attributable to or managed by any segment, are presented as a reconciling item
between total segment operating results and consolidated financial results. While our consolidated results are not impacted, our
historical segment financial information has been revised to be consistent with the current presentation.
Americas, EMEA and CAP operations sell coffee and other beverages, complementary food, packaged coffees, single-serve
coffee products and a focused selection of merchandise through company-operated stores and licensed stores. Our Americas
segment is our most mature business and has achieved significant scale. Certain markets within our EMEA and CAP operations
are still in the early stages of development and require a more extensive support organization, relative to their current levels of
revenue and operating income, than our Americas operations. The Americas and EMEA segments also include certain
foodservice accounts, primarily in Canada and the UK. Our Americas segment also includes our La Boulange® retail stores.
Channel Development operations sell a selection of packaged coffees as well as a selection of premium Tazo® teas globally.
Channel Development operations also produce and sell a variety of ready-to-drink beverages, such as Frappuccino® coffee
drinks, Starbucks Doubleshot® espresso drinks and Starbucks Refreshers® beverages, as well as Starbucks- and Tazo-branded
single-serve products. The US foodservice business, which is included in the Channel Development segment, sells coffee and
other related products to institutional foodservice companies.
Consolidated revenue mix by product type (in millions):
Fiscal Year Ended
Beverage
Food
Packaged and single-serve coffees and teas
Other(1)
Total
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
9,458.4
58% $
8,674.7
58% $
7,883.8
2,505.2
2,370.0
2,114.2
15%
14%
13%
2,189.8
2,206.5
1,795.8
15%
15%
12%
1,875.1
1,965.8
1,552.1
59%
14%
15%
12%
$ 16,447.8
100% $ 14,866.8
100% $ 13,276.8
100%
(1) "Other" primarily includes royalty and licensing revenues, beverage-related ingredients, ready-to-drink beverages and
serveware, among other items.
In fiscal 2014, we moved ready-to-drink beverage revenues from the "Food" category to the "Other" category and combined
packaged and single-serve teas, which were previously included in the "Other" category, with packaged and single serve
coffees, which are now categorized as "Packaged and single-serve coffees and teas." Additionally, we revised our discount
allocation methodology to more precisely allocate sales discounts to the various revenue product categories. None of these
changes had a material impact on the composition of our revenue mix by product type. Prior period amounts have been revised
to be consistent with the current period presentation.
Information by geographic area (in millions):
Fiscal Year Ended
Net revenues from external customers:
United States
Other countries
Total
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
$
12,590.6
3,857.2
16,447.8
$
$
11,389.6
3,477.2
14,866.8
$
$
10,154.8
3,122.0
13,276.8
No customer accounts for 10% or more of our revenues. Revenues are shown based on the geographic location of our
customers. Revenues from countries other than the US consist primarily of revenues from Canada, the UK, and China, which
together account for approximately 65% of net revenues from other countries for fiscal 2014.
Fiscal Year Ended
Long-lived assets:
United States
Other countries
Total
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
$
5,135.8
1,448.4
6,584.2
$
$
4,641.3
1,404.0
6,045.3
$
$
2,767.1
1,252.5
4,019.6
Management evaluates the performance of its operating segments based on net revenues and operating income. The accounting
policies of the operating segments are the same as those described in Note 1, Summary of Significant Accounting Policies.
Operating income represents earnings before net interest income and other, interest expense and income taxes. Management
does not evaluate the performance of its operating segments using asset measures. The identifiable assets by segment disclosed
in this note are those assets specifically identifiable within each segment and include cash and cash equivalents, net property,
plant and equipment, equity and cost investments, goodwill, and other intangible assets. Assets not identified by reportable
operating segment below are corporate assets and are primarily comprised of cash and cash equivalents available for general
corporate purposes, investments, assets of the corporate headquarters and roasting facilities, and inventory.
Starbucks Corporation
2014 Form 10-K
79
The table below presents financial information for our reportable operating segments and All Other Segments for the years
ended September 28, 2014, September 29, 2013, and September 30, 2012, including reclassifications resulting from the
correction of the immaterial error discussed in Note 1, Summary of Significant Accounting Policies. The reclassifications for
fiscal years 2013 and 2012 were $21.8 million and $19.2 million for the Channel Development segment, respectively, and $3.6
million and $3.5 million for All Other Segments, respectively.
Note 17: Selected Quarterly Financial Information (unaudited; in millions, except EPS)
(in millions)
Fiscal 2014
Total net revenues
Americas
EMEA
China /
Asia Pacific
Channel
Development
All Other
Segments
Segment
Total
$ 11,980.5
$
1,294.8
$
1,129.6
$
1,546.0
$
496.9
$ 16,447.8
Net earnings attributable to Starbucks
Depreciation and amortization expenses
Income from equity investees
Operating income/(loss)
Total assets
469.5
—
2,809.0
2,521.4
59.4
3.7
119.2
663.0
46.1
164.0
372.5
939.8
1.8
100.6
557.2
84.6
15.2
—
(26.8)
825.2
592.0
268.3
3,831.1
5,034.0
Fiscal 2013
Total net revenues
$ 11,000.8
$
1,160.0
$
917.0
$
1,398.9
$
390.1
$ 14,866.8
Depreciation and amortization expenses
Income from equity investees
Operating income/(loss)
Total assets
429.3
2.4
2,365.2
2,323.4
55.5
0.4
64.2
510.6
33.8
152.0
321.2
805.0
1.1
96.6
415.5
89.2
11.7
—
(34.5)
821.1
531.4
251.4
3,131.6
4,549.3
Fiscal 2012
Total net revenues
$
9,936.0
$
1,141.3
$
721.4
$
1,273.0
$
205.1
$ 13,276.8
Depreciation and amortization expenses
Income from equity investees
Operating income/(loss)
Total assets
392.4
2.1
2,020.4
2,199.0
57.1
0.3
6.8
467.4
23.2
122.4
252.6
656.6
1.3
85.2
340.4
88.8
2.5
0.7
(27.4)
80.8
476.5
210.7
2,592.8
3,492.6
The following table reconciles total segment operating income in the table above to consolidated earnings/(loss) before income
taxes (in millions):
Fiscal Year Ended
Total segment operating income
Unallocated corporate operating expenses(1)
Consolidated operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
$
$
3,831.1
(750.0)
3,081.1
142.7
(64.1)
3,159.7
$
$
$
3,131.6
(3,457.0)
(325.4)
123.6
(28.1)
(229.9) $
2,592.8
(595.4)
1,997.4
94.4
(32.7)
2,059.1
(1) Fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the litigation charge we recorded associated with the
conclusion of our arbitration with Kraft.
80 Starbucks Corporation
2014 Form 10-K
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Full
Year
$
4,239.6
$
3,873.8
$
4,153.7
$
4,180.8
$
16,447.8
813.5
540.7
0.71
630.6
432.2
0.57
644.1
427.0
0.56
544.1
390.4
0.51
768.5
512.6
0.67
615.2
417.8
0.55
854.9
587.9
0.77
3,081.1
2,068.1
2.71
(2,115.2)
(1,232.0)
(1.64)
(325.4)
8.3
0.01
$
3,793.2
$
3,549.6
$
3,735.3
$
3,788.8
$
14,866.8
Fiscal 2014:
Net revenues
Operating income
EPS — diluted
Fiscal 2013:
Net revenues(1)
EPS — diluted(2)
(1)
Operating income/(loss)(2)
Net earnings/(loss) attributable to Starbucks(2)
arbitration with Kraft.
Note 18: Subsequent Event
Includes the reclassifications resulting from the correction of the immaterial error discussed in Note 1, Summary of
Significant Accounting Policies. We reclassified $6.4 million, $6.3 million, $6.4 million and $6.2 million for the first,
second, third, and fourth quarters of fiscal year 2013, respectively, and $25.4 million for the full year of fiscal 2013.
(2) The fourth quarter of fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the conclusion of the
On September 23, 2014, we entered into a tender offer bid agreement with Starbucks Coffee Japan, Ltd. ("Starbucks Japan"), a
39.5% owned equity method investment (as discussed in Note 6, Equity and Cost Investments), and our joint venture partner,
Sazaby League, Ltd. ("Sazaby"), to acquire the remaining 60.5% ownership interest in Starbucks Japan. We are acquiring
Starbucks Japan to further leverage our existing infrastructure to continue disciplined retail store growth and expand our
presence into other channels in the Japan market, such as CPG, licensing and foodservice. Structured as a two-step tender offer,
the full acquisition of Starbucks Japan is expected to be completed during fiscal 2015.
On October 31, 2014, we acquired Sazaby's 39.5% ownership interest through the first tender offer step for ¥55 billion ($511
million) in cash, bringing our total ownership in Starbucks Japan to a controlling 79% interest. Due to the limited time since the
closing of the first tender offer step, the initial accounting for this acquisition is still in process but will be reflected in our first
quarter of fiscal 2015 results. We will record the fair value of the assets acquired and liabilities assumed as of October 31, 2014,
as well as adjust the carrying value of our existing 39.5% equity method investment to fair value. From the acquisition date
forward, we will consolidate Starbucks Japan's results of operations and cash flows in our consolidated financial statements.
Until the remaining 21% of minority shareholders’ interests are acquired, we will present them as net earnings attributable to
noncontrolling interests in our consolidated statements of earnings.
We initiated the second tender offer step on November 10, 2014 to acquire the remaining 21% ownership interest held by the
public shareholders and option holders of Starbucks Japan's common stock, with the objective of acquiring all of the remaining
outstanding shares including outstanding stock options, which we expect to complete on December 29, 2014. Upon successful
completion of the second tender offer step, we intend to commence a cash-out procedure under Japanese law (the "Cash-out")
that will allow us to acquire all remaining shares. At the conclusion of the Cash-out, which we expect to complete during the
first half of calendar 2015, Starbucks will own 100% of Starbucks Japan. The expected purchase price for the second tender
offer step and the Cash-out is ¥44.5 billion (approximately $382 million with Japanese yen converted into US dollars at a
reference conversion rate of 116.52 JPY to USD).
We funded the first tender offer step with $511 million in offshore cash. We also expect to fund a majority of the second tender
offer step with offshore cash. Through the date of this filing, we have incurred approximately $5 million in acquisition-related
costs, such as regulatory, legal, and advisory fees, which we have recorded within unallocated corporate general and
administrative expenses during the respective fiscal periods in which they were incurred.
The table below presents financial information for our reportable operating segments and All Other Segments for the years
ended September 28, 2014, September 29, 2013, and September 30, 2012, including reclassifications resulting from the
correction of the immaterial error discussed in Note 1, Summary of Significant Accounting Policies. The reclassifications for
fiscal years 2013 and 2012 were $21.8 million and $19.2 million for the Channel Development segment, respectively, and $3.6
million and $3.5 million for All Other Segments, respectively.
(in millions)
Fiscal 2014
Total net revenues
Depreciation and amortization expenses
Income from equity investees
Operating income/(loss)
Total assets
Fiscal 2013
Total net revenues
Depreciation and amortization expenses
Income from equity investees
Operating income/(loss)
Total assets
Fiscal 2012
Total net revenues
Depreciation and amortization expenses
Income from equity investees
Operating income/(loss)
Total assets
Americas
EMEA
Asia Pacific
Development
China /
Channel
All Other
Segments
Segment
Total
$ 11,980.5
$
1,294.8
$
1,129.6
$
1,546.0
$
496.9
$ 16,447.8
$ 11,000.8
$
1,160.0
$
917.0
$
1,398.9
$
390.1
$ 14,866.8
469.5
—
2,809.0
2,521.4
429.3
2.4
2,365.2
2,323.4
392.4
2.1
2,020.4
2,199.0
59.4
3.7
119.2
663.0
55.5
0.4
64.2
510.6
57.1
0.3
6.8
467.4
46.1
164.0
372.5
939.8
33.8
152.0
321.2
805.0
23.2
122.4
252.6
656.6
1.8
100.6
557.2
84.6
1.1
96.6
415.5
89.2
1.3
85.2
340.4
88.8
15.2
—
(26.8)
825.2
592.0
268.3
3,831.1
5,034.0
11.7
—
(34.5)
821.1
531.4
251.4
3,131.6
4,549.3
2.5
0.7
(27.4)
80.8
476.5
210.7
2,592.8
3,492.6
$
9,936.0
$
1,141.3
$
721.4
$
1,273.0
$
205.1
$ 13,276.8
The following table reconciles total segment operating income in the table above to consolidated earnings/(loss) before income
taxes (in millions):
Fiscal Year Ended
Sep 28, 2014
Sep 29, 2013
Sep 30, 2012
Total segment operating income
Unallocated corporate operating expenses(1)
Consolidated operating income/(loss)
Interest income and other, net
Interest expense
Earnings/(loss) before income taxes
$
$
3,831.1
$
3,131.6
$
(750.0)
3,081.1
142.7
(64.1)
(3,457.0)
(325.4)
123.6
(28.1)
2,592.8
(595.4)
1,997.4
94.4
(32.7)
3,159.7
$
(229.9) $
2,059.1
(1) Fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the litigation charge we recorded associated with the
conclusion of our arbitration with Kraft.
Note 17: Selected Quarterly Financial Information (unaudited; in millions, except EPS)
Fiscal 2014:
Net revenues
Operating income
Net earnings attributable to Starbucks
EPS — diluted
Fiscal 2013:
Net revenues(1)
Operating income/(loss)(2)
Net earnings/(loss) attributable to Starbucks(2)
EPS — diluted(2)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Full
Year
$
4,239.6
$
3,873.8
$
4,153.7
$
4,180.8
$
16,447.8
813.5
540.7
0.71
644.1
427.0
0.56
768.5
512.6
0.67
854.9
587.9
0.77
3,081.1
2,068.1
2.71
$
3,793.2
$
3,549.6
$
3,735.3
$
630.6
432.2
0.57
544.1
390.4
0.51
615.2
417.8
0.55
$
3,788.8
(2,115.2)
(1,232.0)
(1.64)
14,866.8
(325.4)
8.3
0.01
(1)
Includes the reclassifications resulting from the correction of the immaterial error discussed in Note 1, Summary of
Significant Accounting Policies. We reclassified $6.4 million, $6.3 million, $6.4 million and $6.2 million for the first,
second, third, and fourth quarters of fiscal year 2013, respectively, and $25.4 million for the full year of fiscal 2013.
(2) The fourth quarter of fiscal 2013 includes a pretax charge of $2,784.1 million resulting from the conclusion of the
arbitration with Kraft.
Note 18: Subsequent Event
On September 23, 2014, we entered into a tender offer bid agreement with Starbucks Coffee Japan, Ltd. ("Starbucks Japan"), a
39.5% owned equity method investment (as discussed in Note 6, Equity and Cost Investments), and our joint venture partner,
Sazaby League, Ltd. ("Sazaby"), to acquire the remaining 60.5% ownership interest in Starbucks Japan. We are acquiring
Starbucks Japan to further leverage our existing infrastructure to continue disciplined retail store growth and expand our
presence into other channels in the Japan market, such as CPG, licensing and foodservice. Structured as a two-step tender offer,
the full acquisition of Starbucks Japan is expected to be completed during fiscal 2015.
On October 31, 2014, we acquired Sazaby's 39.5% ownership interest through the first tender offer step for ¥55 billion ($511
million) in cash, bringing our total ownership in Starbucks Japan to a controlling 79% interest. Due to the limited time since the
closing of the first tender offer step, the initial accounting for this acquisition is still in process but will be reflected in our first
quarter of fiscal 2015 results. We will record the fair value of the assets acquired and liabilities assumed as of October 31, 2014,
as well as adjust the carrying value of our existing 39.5% equity method investment to fair value. From the acquisition date
forward, we will consolidate Starbucks Japan's results of operations and cash flows in our consolidated financial statements.
Until the remaining 21% of minority shareholders’ interests are acquired, we will present them as net earnings attributable to
noncontrolling interests in our consolidated statements of earnings.
We initiated the second tender offer step on November 10, 2014 to acquire the remaining 21% ownership interest held by the
public shareholders and option holders of Starbucks Japan's common stock, with the objective of acquiring all of the remaining
outstanding shares including outstanding stock options, which we expect to complete on December 29, 2014. Upon successful
completion of the second tender offer step, we intend to commence a cash-out procedure under Japanese law (the "Cash-out")
that will allow us to acquire all remaining shares. At the conclusion of the Cash-out, which we expect to complete during the
first half of calendar 2015, Starbucks will own 100% of Starbucks Japan. The expected purchase price for the second tender
offer step and the Cash-out is ¥44.5 billion (approximately $382 million with Japanese yen converted into US dollars at a
reference conversion rate of 116.52 JPY to USD).
We funded the first tender offer step with $511 million in offshore cash. We also expect to fund a majority of the second tender
offer step with offshore cash. Through the date of this filing, we have incurred approximately $5 million in acquisition-related
costs, such as regulatory, legal, and advisory fees, which we have recorded within unallocated corporate general and
administrative expenses during the respective fiscal periods in which they were incurred.
Starbucks Corporation
2014 Form 10-K
81
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Starbucks Corporation
Seattle, Washington
We have audited the accompanying consolidated balance sheets of Starbucks Corporation and subsidiaries (the "Company") as
of September 28, 2014 and September 29, 2013, and the related consolidated statements of earnings, comprehensive income,
equity, and cash flows for each of the three years in the period ended September 28, 2014. These financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on
our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Starbucks
Corporation and subsidiaries as of September 28, 2014 and September 29, 2013, and the results of their operations and their
cash flows for each of the three years in the period ended September 28, 2014, in conformity with accounting principles
generally accepted in the United States of America.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the Company’s internal control over financial reporting as of September 28, 2014, based on criteria established in Internal
Control — Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission
and our report dated November 14, 2014 expressed an unqualified opinion on the Company’s internal control over financial
reporting.
/s/ Deloitte & Touche LLP
Seattle, Washington
November 14, 2014
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Not applicable.
Item 9A. Controls and Procedures
Disclosure Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that material information required to be disclosed in
our periodic reports filed or submitted under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), is
recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Our disclosure
controls and procedures are also designed to ensure that information required to be disclosed in the reports we file or submit
under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and
principal financial officer as appropriate, to allow timely decisions regarding required disclosure.
During the fourth quarter of fiscal 2014, we carried out an evaluation, under the supervision and with the participation of our
management, including our chief executive officer and our chief financial officer, of the effectiveness of the design and
operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act.
Based upon that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and
procedures were effective, as of the end of the period covered by this report (September 28, 2014).
There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the
Exchange Act) during our most recently completed fiscal quarter that materially affected or are reasonably likely to materially
affect internal control over financial reporting.
The certifications required by Section 302 of the Sarbanes-Oxley Act of 2002 are filed as exhibits 31.1 and 31.2, respectively,
to this 10-K.
Report of Management on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal
control over financial reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting
for external purposes in accordance with accounting principles generally accepted in the United States of America. Internal
control over financial reporting includes maintaining records that in reasonable detail accurately and fairly reflect our
transactions; providing reasonable assurance that transactions are recorded as necessary for preparation of our financial
statements; providing reasonable assurance that receipts and expenditures are made in accordance with management
authorization; and providing reasonable assurance that unauthorized acquisition, use or disposition of company assets that
could have a material effect on our financial statements would be prevented or detected on a timely basis. Because of its
inherent limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement
of our financial statements would be prevented or detected.
Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the
framework and criteria established in Internal Control — Integrated Framework (the "1992 Framework"), issued by the
Committee of Sponsoring Organizations of the Treadway Commission. This evaluation included review of the documentation
of controls, evaluation of the design effectiveness of controls, testing of the operating effectiveness of controls and a conclusion
on this evaluation. Based on this evaluation, management concluded that our internal control over financial reporting was
effective as of September 28, 2014.
Our internal control over financial reporting as of September 28, 2014, has been audited by Deloitte & Touche LLP, an
independent registered public accounting firm, as stated in their report which is included herein.
82 Starbucks Corporation
2014 Form 10-K
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Starbucks Corporation
Seattle, Washington
Not applicable.
Item 9A. Controls and Procedures
We have audited the accompanying consolidated balance sheets of Starbucks Corporation and subsidiaries (the "Company") as
of September 28, 2014 and September 29, 2013, and the related consolidated statements of earnings, comprehensive income,
Disclosure Controls and Procedures
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
equity, and cash flows for each of the three years in the period ended September 28, 2014. These financial statements are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on
our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Starbucks
Corporation and subsidiaries as of September 28, 2014 and September 29, 2013, and the results of their operations and their
cash flows for each of the three years in the period ended September 28, 2014, in conformity with accounting principles
generally accepted in the United States of America.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the Company’s internal control over financial reporting as of September 28, 2014, based on criteria established in Internal
Control — Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission
and our report dated November 14, 2014 expressed an unqualified opinion on the Company’s internal control over financial
reporting.
/s/ Deloitte & Touche LLP
Seattle, Washington
November 14, 2014
We maintain disclosure controls and procedures that are designed to ensure that material information required to be disclosed in
our periodic reports filed or submitted under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), is
recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Our disclosure
controls and procedures are also designed to ensure that information required to be disclosed in the reports we file or submit
under the Exchange Act is accumulated and communicated to our management, including our principal executive officer and
principal financial officer as appropriate, to allow timely decisions regarding required disclosure.
During the fourth quarter of fiscal 2014, we carried out an evaluation, under the supervision and with the participation of our
management, including our chief executive officer and our chief financial officer, of the effectiveness of the design and
operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act.
Based upon that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and
procedures were effective, as of the end of the period covered by this report (September 28, 2014).
There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the
Exchange Act) during our most recently completed fiscal quarter that materially affected or are reasonably likely to materially
affect internal control over financial reporting.
The certifications required by Section 302 of the Sarbanes-Oxley Act of 2002 are filed as exhibits 31.1 and 31.2, respectively,
to this 10-K.
Report of Management on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal
control over financial reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting
for external purposes in accordance with accounting principles generally accepted in the United States of America. Internal
control over financial reporting includes maintaining records that in reasonable detail accurately and fairly reflect our
transactions; providing reasonable assurance that transactions are recorded as necessary for preparation of our financial
statements; providing reasonable assurance that receipts and expenditures are made in accordance with management
authorization; and providing reasonable assurance that unauthorized acquisition, use or disposition of company assets that
could have a material effect on our financial statements would be prevented or detected on a timely basis. Because of its
inherent limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement
of our financial statements would be prevented or detected.
Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the
framework and criteria established in Internal Control — Integrated Framework (the "1992 Framework"), issued by the
Committee of Sponsoring Organizations of the Treadway Commission. This evaluation included review of the documentation
of controls, evaluation of the design effectiveness of controls, testing of the operating effectiveness of controls and a conclusion
on this evaluation. Based on this evaluation, management concluded that our internal control over financial reporting was
effective as of September 28, 2014.
Our internal control over financial reporting as of September 28, 2014, has been audited by Deloitte & Touche LLP, an
independent registered public accounting firm, as stated in their report which is included herein.
Starbucks Corporation
2014 Form 10-K
83
Item 9B. Other Information
None.
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Starbucks Corporation
Seattle, Washington
We have audited the internal control over financial reporting of Starbucks Corporation and subsidiaries (the "Company") as of
September 28, 2014, based on criteria established in Internal Control — Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over
financial reporting, included in the accompanying Report of Management on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of
internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s
board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that
could have a material effect on the financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or
improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a
timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future
periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of
September 28, 2014, based on the criteria established in Internal Control — Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the consolidated financial statements as of and for the fiscal year ended September 28, 2014, of the Company and our report
dated November 14, 2014 expressed an unqualified opinion on those financial statements.
/s/ Deloitte & Touche LLP
Seattle, Washington
November 14, 2014
84 Starbucks Corporation
2014 Form 10-K
Item 9B. Other Information
None.
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of Starbucks Corporation
Seattle, Washington
We have audited the internal control over financial reporting of Starbucks Corporation and subsidiaries (the "Company") as of
September 28, 2014, based on criteria established in Internal Control — Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over
financial reporting, included in the accompanying Report of Management on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of
internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s
board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of
the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that
could have a material effect on the financial statements.
Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or
improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a
timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future
periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of
September 28, 2014, based on the criteria established in Internal Control — Integrated Framework (1992) issued by the
Committee of Sponsoring Organizations of the Treadway Commission.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
the consolidated financial statements as of and for the fiscal year ended September 28, 2014, of the Company and our report
dated November 14, 2014 expressed an unqualified opinion on those financial statements.
/s/ Deloitte & Touche LLP
Seattle, Washington
November 14, 2014
Starbucks Corporation
2014 Form 10-K
85
PART III
PART IV
Item 15. Exhibits, Financial Statement Schedules
(a) The following documents are filed as a part of this 10-K:
1. Financial Statements
The following financial statements are included in Part II, Item 8 of this 10-K:
• Consolidated Statements of Earnings for the fiscal years ended September 28, 2014, September 29, 2013, and
• Consolidated Statements of Comprehensive Income for the fiscal years ended September 28, 2014, September 29,
• Consolidated Balance Sheets as of September 28, 2014 and September 29, 2013;
• Consolidated Statements of Cash Flows for the fiscal years ended September 28, 2014, September 29,
• Consolidated Statements of Equity for the fiscal years ended September 28, 2014, September 29, 2013, and
September 30, 2012;
2013, and September 30, 2012;
2013, and September 30, 2012;
September 30, 2012;
• Notes to Consolidated Financial Statements; and
• Reports of Independent Registered Public Accounting Firm
2. Financial Statement Schedules
Financial statement schedules are omitted because they are not required or are not applicable, or the required information is
provided in the consolidated financial statements or notes described in Item 15(a)(1) above.
3. Exhibits
The Exhibits listed in the Index to Exhibits, which appears immediately following the signature page and is incorporated herein
by reference, are filed as part of this 10-K.
Item 10. Directors, Executive Officers and Corporate Governance
Information regarding our executive officers is set forth in Item 1 of Part 1 of this Report under the caption "Executive Officers
of the Registrant."
We adopted a code of ethics that applies to our chief executive officer, chief operating officer, chief financial officer, controller
and other finance leaders, which is a "code of ethics" as defined by applicable rules of the SEC. This code is publicly available
on our website at www.starbucks.com/about-us/company-information/corporate-governance. If we make any amendments to
this code other than technical, administrative or other non-substantive amendments, or grant any waivers, including implicit
waivers, from a provision of this code to our chief executive officer, chief operating officer, chief financial officer or controller,
we will disclose the nature of the amendment or waiver, its effective date and to whom it applies on our website at
www.starbucks.com/about-us/company-information/corporate-governance or in a report on Form 8-K filed with the SEC.
The remaining information required by this item is incorporated herein by reference to the sections entitled "Proposal 1 —
Election of Directors" and "Beneficial Ownership of Common Stock — Section 16(a) Beneficial Ownership Reporting
Compliance," "Corporate Governance — Board Committees and Related Matters" and "Corporate Governance — Audit and
Compliance Committee" in our definitive Proxy Statement for the Annual Meeting of Shareholders to be held on March 18,
2015 (the "Proxy Statement").
Item 11. Executive Compensation
The information required by this item is incorporated by reference to the sections entitled "Executive Compensation,"
"Compensation of Directors," "Corporate Governance — Compensation and Management Development Committee" and
"Compensation Committee Report" in the Proxy Statement.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
The information required by this item is incorporated by reference to the sections entitled "Equity Compensation Plan
Information" and "Beneficial Ownership of Common Stock" in the Proxy Statement.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this item is incorporated by reference to the section entitled "Certain Relationships and Related
Transactions" and "Corporate Governance — Affirmative Determinations Regarding Director Independence and Other
Matters" in the Proxy Statement.
Item 14. Principal Accounting Fees and Services
The information required by this item is incorporated by reference to the sections entitled "Independent Registered Public
Accounting Firm Fees" and "Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of the
Independent Registered Public Accounting Firm" in the Proxy Statement.
86 Starbucks Corporation
2014 Form 10-K
PART III
PART IV
Item 10. Directors, Executive Officers and Corporate Governance
Item 15. Exhibits, Financial Statement Schedules
Information regarding our executive officers is set forth in Item 1 of Part 1 of this Report under the caption "Executive Officers
(a) The following documents are filed as a part of this 10-K:
of the Registrant."
We adopted a code of ethics that applies to our chief executive officer, chief operating officer, chief financial officer, controller
1. Financial Statements
and other finance leaders, which is a "code of ethics" as defined by applicable rules of the SEC. This code is publicly available
The following financial statements are included in Part II, Item 8 of this 10-K:
on our website at www.starbucks.com/about-us/company-information/corporate-governance. If we make any amendments to
this code other than technical, administrative or other non-substantive amendments, or grant any waivers, including implicit
waivers, from a provision of this code to our chief executive officer, chief operating officer, chief financial officer or controller,
we will disclose the nature of the amendment or waiver, its effective date and to whom it applies on our website at
www.starbucks.com/about-us/company-information/corporate-governance or in a report on Form 8-K filed with the SEC.
The remaining information required by this item is incorporated herein by reference to the sections entitled "Proposal 1 —
Election of Directors" and "Beneficial Ownership of Common Stock — Section 16(a) Beneficial Ownership Reporting
Compliance," "Corporate Governance — Board Committees and Related Matters" and "Corporate Governance — Audit and
Compliance Committee" in our definitive Proxy Statement for the Annual Meeting of Shareholders to be held on March 18,
2015 (the "Proxy Statement").
Item 11. Executive Compensation
The information required by this item is incorporated by reference to the sections entitled "Executive Compensation,"
"Compensation of Directors," "Corporate Governance — Compensation and Management Development Committee" and
"Compensation Committee Report" in the Proxy Statement.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
The information required by this item is incorporated by reference to the sections entitled "Equity Compensation Plan
Information" and "Beneficial Ownership of Common Stock" in the Proxy Statement.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this item is incorporated by reference to the section entitled "Certain Relationships and Related
Transactions" and "Corporate Governance — Affirmative Determinations Regarding Director Independence and Other
Matters" in the Proxy Statement.
Item 14. Principal Accounting Fees and Services
The information required by this item is incorporated by reference to the sections entitled "Independent Registered Public
Accounting Firm Fees" and "Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of the
Independent Registered Public Accounting Firm" in the Proxy Statement.
• Consolidated Statements of Earnings for the fiscal years ended September 28, 2014, September 29, 2013, and
September 30, 2012;
• Consolidated Statements of Comprehensive Income for the fiscal years ended September 28, 2014, September 29,
2013, and September 30, 2012;
• Consolidated Balance Sheets as of September 28, 2014 and September 29, 2013;
• Consolidated Statements of Cash Flows for the fiscal years ended September 28, 2014, September 29,
2013, and September 30, 2012;
• Consolidated Statements of Equity for the fiscal years ended September 28, 2014, September 29, 2013, and
September 30, 2012;
• Notes to Consolidated Financial Statements; and
• Reports of Independent Registered Public Accounting Firm
2. Financial Statement Schedules
Financial statement schedules are omitted because they are not required or are not applicable, or the required information is
provided in the consolidated financial statements or notes described in Item 15(a)(1) above.
3. Exhibits
The Exhibits listed in the Index to Exhibits, which appears immediately following the signature page and is incorporated herein
by reference, are filed as part of this 10-K.
Starbucks Corporation
2014 Form 10-K
87
By:
/s/ Joshua Cooper Ramo
Joshua Cooper Ramo
By:
/s/ James G. Shennan, Jr.
James G. Shennan, Jr.
By:
/s/ Clara Shih
Clara Shih
By:
/s/ Javier G. Teruel
Javier G. Teruel
By:
/s/ Myron E. Ullman, III
Myron E. Ullman, III
By:
/s/ Craig E. Weatherup
Craig E. Weatherup
Title
director
director
director
director
director
director
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
Signature
STARBUCKS CORPORATION
By:
/s/ Howard Schultz
Howard Schultz
chairman, president and chief executive officer
November 14, 2014
POWER OF ATTORNEY
Know all persons by these presents, that each person whose signature appears below constitutes and appoints Howard Schultz
and Scott Maw, and each of them, as such person’s true and lawful attorneys-in-fact and agents, with full power of substitution
and resubstitution, for such person and in such person’s name, place and stead, in any and all capacities, to sign any and all
amendments to this report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and
authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to
all intents and purposes as such person might or could do in person, hereby ratifying and confirming all that said attorneys-in-
fact and agents, or any of them or their or such person’s substitute or substitutes, may lawfully do or cause to be done by virtue
thereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated as of November 14, 2014.
Signature
Title
By:
/s/ Howard Schultz
Howard Schultz
By:
/s/ Scott Maw
Scott Maw
By:
/s/ William W. Bradley
William W. Bradley
By:
/s/ Robert M. Gates
Robert M. Gates
By:
/s/ Mellody Hobson
Mellody Hobson
By:
/s/ Kevin R. Johnson
Kevin R. Johnson
By:
/s/ Olden Lee
Olden Lee
88 Starbucks Corporation
2014 Form 10-K
chairman, president and chief executive officer
executive vice president, chief financial officer
(principal financial officer and principal accounting
officer)
director
director
director
director
director
SIGNATURES
Signature
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
STARBUCKS CORPORATION
By:
/s/ Howard Schultz
Howard Schultz
chairman, president and chief executive officer
November 14, 2014
POWER OF ATTORNEY
Know all persons by these presents, that each person whose signature appears below constitutes and appoints Howard Schultz
and Scott Maw, and each of them, as such person’s true and lawful attorneys-in-fact and agents, with full power of substitution
and resubstitution, for such person and in such person’s name, place and stead, in any and all capacities, to sign any and all
amendments to this report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and
authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to
all intents and purposes as such person might or could do in person, hereby ratifying and confirming all that said attorneys-in-
fact and agents, or any of them or their or such person’s substitute or substitutes, may lawfully do or cause to be done by virtue
thereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities indicated as of November 14, 2014.
Signature
Title
chairman, president and chief executive officer
executive vice president, chief financial officer
(principal financial officer and principal accounting
By:
/s/ Joshua Cooper Ramo
Joshua Cooper Ramo
By:
/s/ James G. Shennan, Jr.
James G. Shennan, Jr.
By:
/s/ Clara Shih
Clara Shih
By:
/s/ Javier G. Teruel
Javier G. Teruel
By:
/s/ Myron E. Ullman, III
Myron E. Ullman, III
By:
/s/ Craig E. Weatherup
Craig E. Weatherup
By:
/s/ Howard Schultz
Howard Schultz
By:
/s/ Scott Maw
Scott Maw
By:
/s/ William W. Bradley
William W. Bradley
By:
/s/ Robert M. Gates
Robert M. Gates
By:
/s/ Mellody Hobson
Mellody Hobson
By:
/s/ Kevin R. Johnson
Kevin R. Johnson
By:
/s/ Olden Lee
Olden Lee
officer)
director
director
director
director
director
Title
director
director
director
director
director
director
Starbucks Corporation
2014 Form 10-K
89
INDEX TO EXHIBITS
Incorporated by Reference
Form
8-K
File No.
0-20322
Date of Filing
11/15/2012
Exhibit
Number
2.1
Filed
Herewith
10-Q
10-K
0-20322
5/12/2006
0-20322
11/16/2012
S-3ASR
333-190955
9/3/2013
0-20322
8/23/2007
0-20322
8/23/2007
0-20322
9/6/2013
0-20322
9/6/2013
0-20322
12/5/2013
0-20322
12/5/2013
0-20322
12/5/2013
8-K
8-K
8-K
8-K
8-K
8-K
8-K
8-K
3.1
3.2
4.1
4.2
4.3
4.2
4.3
4.2
4.3
4.4
0-20322
3/20/2009
10.2
10.16*
Form of Stock Option Grant
10-Q
0-20322
5/2/2012
10.1
10-K
0-20322
12/23/2003
10.2
8-K
0-20322
3/20/2009
10.3
10-K
0-20322
12/23/2003
10.3.1
10-K
0-20322
11/18/2013
10.17
10.18*
Form of Stock Option Grant
8-K
0-20322
2/10/2005
10.5
10-Q
0-20322
2/4/2009
10.6
10.19*
10-K
0-20322
11/18/2011
10.20
Incorporated by Reference
Form
10-K
File No.
0-20322
Date of Filing
12/20/2001
Exhibit
Number
10.5
Filed
Herewith
10-Q
0-20322
5/2/2012
10.2
10.7*
Starbucks Corporation Management
10-Q
0-20322
2/4/2011
10.2
10.8*
Starbucks Corporation 1997 Deferred
0-20322
12/23/1999
10.17
10.9*
Starbucks Corporation UK Share Save
0-20322
12/23/2003
10.9
0-20322
12/23/2003
10.10
10-K
10-K
10-K
10.11*
Starbucks Corporation Deferred
10-K
0-20322
11/18/2011
10.11
10.12*
10-K
0-20322
12/14/2006
10.12
10.13*
Starbucks Corporation 2005 Long-
S-8
333-191512
10/1/2013
99.1
10-Q
0-20322
2/10/2006
10.2
10.15*
10-K
0-20322
11/18/2011
10.17
Exhibit
Number
10.5
10.6*
Exhibit Description
Amended and Restated Lease, dated
as of January 1, 2001, between First
and Utah Street Associates, L.P. and
Starbucks Corporation
Starbucks Corporation Executive
Management Bonus Plan, as amended
and restated effective November 8,
2011
Deferred Compensation Plan, as
amended and restated effective
January 1, 2011
Stock Plan
Plan
10.10*
Starbucks Corporation Directors
Deferred Compensation Plan, as
amended and restated effective
September 29, 2003
Compensation Plan for Non-Employee
Directors, effective October 3, 2011
Starbucks Corporation UK Share
Incentive Plan, as amended and
restated effective November 14, 2006
Term Equity Incentive Plan, as
amended and restated effective
March 20, 2013
10.14*
2005 Key Employee Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated effective
November 15, 2005
2005 Non-Employee Director Sub-
Plan to the Starbucks Corporation
2005 Long-Term Equity Incentive
Plan, as amended and restated
effective September 13, 2011
Agreement for Purchase of Stock
under the Key Employee Sub-Plan to
the 2005 Long-Term Equity Incentive
10.17*
Form of Global Stock Option Grant
Agreement for Purchase of Stock
under the Key Employee Sub-Plan to
the 2005 Long Term Equity Incentive
Plan
Plan
Agreement for Purchase of Stock
under the 2005 Non-Employee
Director Sub-Plan to the Starbucks
Corporation 2005 Long-Term Equity
Incentive Plan
Form of Restricted Stock Unit Grant
Agreement under the 2005 Non-
Employee Director Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan
Exhibit
Number
2.1
3.1
3.2
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
10.1*
10.2*
10.3*
10.3.1*
10.4*
Exhibit Description
Agreement and Plan of Merger, dated
as of November 14, 2012, among
Starbucks Corporation, Taj
Acquisition Corp. and Teavana
Holdings, Inc.
Restated Articles of Incorporation of
Starbucks Corporation
Amended and Restated Bylaws of
Starbucks Corporation (As amended
and restated through November 13,
2012)
Indenture, dated as of August 23,
2007, by and between Starbucks
Corporation and Deutsche Bank Trust
Company Americas, as trustee
Form of Note for 6.25% Senior Notes
due 2017
Form of Supplemental Indenture for
6.25% Senior Notes due 2017
Second Supplemental Indenture, dated
as of September 6, 2013, by and
between Starbucks Corporation and
Deutsche Bank Trust Company
Americas, as trustee (3.850% Senior
Notes due October 1, 2023)
Form of 3.850% Senior Notes due
October 1, 2023
Third Supplemental Indenture, dated
as of December 5, 2013, by and
between Starbucks Corporation and
Deutsche Bank Trust Company
Americas, as trustee (0.875% Senior
Notes due 2016 and 2.000% Senior
Notes due 2018)
Form of 0.875% Senior Notes due
December 5, 2016
Form of 2.000% Senior Notes due
December 5, 2018
Starbucks Corporation Amended and
Restated Key Employee Stock Option
Plan — 1994, as amended and restated
through March 18, 2009
Starbucks Corporation Amended and
Restated 1989 Stock Option Plan for
Non-Employee Directors
Starbucks Corporation 1991
Company-Wide Stock Option Plan, as
amended and restated through
March 18, 2009
Starbucks Corporation 1991
Company-Wide Stock Option Plan —
Rules of the UK Sub-Plan, as
amended and restated through
November 20, 2003
Starbucks Corporation Employee
Stock Purchase Plan — 1995 as
amended and restated through April 1,
2009
90 Starbucks Corporation
2014 Form 10-K
INDEX TO EXHIBITS
Incorporated by Reference
Exhibit
Number
Exhibit Description
2.1
Agreement and Plan of Merger, dated
Form
8-K
File No.
0-20322
Date of Filing
11/15/2012
Exhibit
Number
2.1
Filed
Herewith
3.1
3.2
4.1
4.2
4.3
4.2
4.3
4.2
4.3
4.4
10-Q
10-K
0-20322
5/12/2006
0-20322
11/16/2012
S-3ASR
333-190955
9/3/2013
0-20322
8/23/2007
0-20322
9/6/2013
Form of Note for 6.25% Senior Notes
0-20322
8/23/2007
4.5
Form of 3.850% Senior Notes due
0-20322
9/6/2013
0-20322
12/5/2013
3.1
3.2
4.1
4.2
4.3
4.4
4.6
4.7
4.8
10.1*
10.2*
as of November 14, 2012, among
Starbucks Corporation, Taj
Acquisition Corp. and Teavana
Holdings, Inc.
Restated Articles of Incorporation of
Starbucks Corporation
Amended and Restated Bylaws of
Starbucks Corporation (As amended
and restated through November 13,
2012)
Indenture, dated as of August 23,
2007, by and between Starbucks
Corporation and Deutsche Bank Trust
Company Americas, as trustee
due 2017
Form of Supplemental Indenture for
6.25% Senior Notes due 2017
Second Supplemental Indenture, dated
as of September 6, 2013, by and
between Starbucks Corporation and
Deutsche Bank Trust Company
Americas, as trustee (3.850% Senior
Notes due October 1, 2023)
October 1, 2023
Third Supplemental Indenture, dated
as of December 5, 2013, by and
between Starbucks Corporation and
Deutsche Bank Trust Company
Americas, as trustee (0.875% Senior
Notes due 2016 and 2.000% Senior
Notes due 2018)
Form of 0.875% Senior Notes due
December 5, 2016
Form of 2.000% Senior Notes due
December 5, 2018
Starbucks Corporation Amended and
Restated Key Employee Stock Option
Plan — 1994, as amended and restated
through March 18, 2009
Starbucks Corporation Amended and
Restated 1989 Stock Option Plan for
Non-Employee Directors
Company-Wide Stock Option Plan, as
amended and restated through
March 18, 2009
Company-Wide Stock Option Plan —
Rules of the UK Sub-Plan, as
amended and restated through
November 20, 2003
Starbucks Corporation Employee
Stock Purchase Plan — 1995 as
amended and restated through April 1,
2009
8-K
8-K
8-K
8-K
8-K
8-K
8-K
8-K
10.3*
Starbucks Corporation 1991
8-K
0-20322
3/20/2009
10.3
10.3.1*
Starbucks Corporation 1991
10-K
0-20322
12/23/2003
10.3.1
10.4*
10-Q
0-20322
2/4/2009
10.6
0-20322
12/5/2013
0-20322
12/5/2013
0-20322
3/20/2009
10.2
10-K
0-20322
12/23/2003
10.2
Exhibit
Number
10.5
10.6*
10.7*
10.8*
10.9*
10.10*
10.11*
10.12*
10.13*
10.14*
10.15*
10.16*
10.17*
10.18*
10.19*
Exhibit Description
Amended and Restated Lease, dated
as of January 1, 2001, between First
and Utah Street Associates, L.P. and
Starbucks Corporation
Starbucks Corporation Executive
Management Bonus Plan, as amended
and restated effective November 8,
2011
Starbucks Corporation Management
Deferred Compensation Plan, as
amended and restated effective
January 1, 2011
Starbucks Corporation 1997 Deferred
Stock Plan
Starbucks Corporation UK Share Save
Plan
Starbucks Corporation Directors
Deferred Compensation Plan, as
amended and restated effective
September 29, 2003
Starbucks Corporation Deferred
Compensation Plan for Non-Employee
Directors, effective October 3, 2011
Starbucks Corporation UK Share
Incentive Plan, as amended and
restated effective November 14, 2006
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated effective
March 20, 2013
2005 Key Employee Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated effective
November 15, 2005
2005 Non-Employee Director Sub-
Plan to the Starbucks Corporation
2005 Long-Term Equity Incentive
Plan, as amended and restated
effective September 13, 2011
Form of Stock Option Grant
Agreement for Purchase of Stock
under the Key Employee Sub-Plan to
the 2005 Long-Term Equity Incentive
Plan
Form of Global Stock Option Grant
Agreement for Purchase of Stock
under the Key Employee Sub-Plan to
the 2005 Long Term Equity Incentive
Plan
Form of Stock Option Grant
Agreement for Purchase of Stock
under the 2005 Non-Employee
Director Sub-Plan to the Starbucks
Corporation 2005 Long-Term Equity
Incentive Plan
Form of Restricted Stock Unit Grant
Agreement under the 2005 Non-
Employee Director Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan
Incorporated by Reference
Form
10-K
File No.
0-20322
Date of Filing
12/20/2001
Exhibit
Number
10.5
Filed
Herewith
10-Q
0-20322
5/2/2012
10.2
10-Q
0-20322
2/4/2011
10.2
10-K
10-K
10-K
0-20322
12/23/1999
10.17
0-20322
12/23/2003
10.9
0-20322
12/23/2003
10.10
10-K
0-20322
11/18/2011
10.11
10-K
0-20322
12/14/2006
10.12
S-8
333-191512
10/1/2013
99.1
10-Q
0-20322
2/10/2006
10.2
10-K
0-20322
11/18/2011
10.17
10-Q
0-20322
5/2/2012
10.1
10-K
0-20322
11/18/2013
10.17
8-K
0-20322
2/10/2005
10.5
10-K
0-20322
11/18/2011
10.20
Starbucks Corporation
2014 Form 10-K
91
Exhibit
Number
10.20*
10.21*
10.22
10.23
10.24
10.25
10.26*
10.27*
10.28*
10.29*
10.30*
10.31*
10.32*
10.33*
Exhibit Description
2005 Company-Wide Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated on
September 14, 2010
Form of Stock Option Grant
Agreement for Purchase of Stock
under the 2005 Company-Wide Sub-
Plan to the Starbucks Corporation
2005 Long-Term Equity Incentive
Plan
Credit Agreement dated February 5,
2013 among Starbucks Corporation,
Bank of America, N.A., in its capacity
as Administrative Agent, Swing Line
Lender and L/C Issuer, and the other
Lenders from time to time a party
thereto.
Amendment No.1 dated November 15,
2013 to Credit Agreement dated
February 5, 2013 among Starbucks
Corporation, Bank of America, N.A.,
in its capacity as Administrative
Agent, Swing Line Lender and L/C
Issuer, and the other Lenders from
time to time a party thereto.
Commercial Paper Dealer Agreement
between Starbucks Corporation and
Banc of America Securities LLC,
dated as of March 27, 2007
Commercial Paper Dealer Agreement
between Starbucks Corporation and
Goldman, Sachs & Co., dated as of
March 27, 2007
Letter Agreement dated February 21,
2008 between Starbucks Corporation
and Clifford Burrows
Letter Agreement dated November 6,
2008 between Starbucks Corporation
and Troy Alstead
Form of Time Vested Restricted Stock
Unit Grant Agreement (US) under the
Key Employee Sub-Plan to the 2005
Long-Term Equity Incentive Plan
Form of Time Vested Global
Restricted Stock Unit Grant
Agreement under the Key Employee
Sub-Plan to the 2005 Long-Term
Equity Incentive Plan
Form of Performance Based Global
Restricted Stock Unit Grant
Agreement under the Key Employee
Sub-Plan to the 2005 Long-Term
Equity Incentive Plan
Letter Agreement dated November 30,
2009 between Starbucks Corporation
and John Culver
Letter of Understanding dated May
22, 2013, between Starbucks
Corporation and Jeff Hansberry
Letter Agreement dated May 16, 2012
between Starbucks Corporation and
Lucy Lee Helm
92 Starbucks Corporation
2014 Form 10-K
Incorporated by Reference
Form
10-K
File No.
0-20322
Date of Filing
11/22/2010
Exhibit
Number
10.20
Filed
Herewith
10-Q
0-20322
8/10/2005
10.2
8-K
0-20322
2/8/2013
10.1
10-K
0-20322
11/18/2013
10.23
8-K
0-20322
3/27/2007
10.1.1
8-K
0-20322
3/27/2007
10.1.2
10-Q
0-20322
5/8/2008
10.3
8-K
0-20322
11/12/2008
10.1
10-K
0-20322
11/18/2011
10.30
10-K
0-20322
11/18/2013
10.29
10-K
0-20322
11/18/2013
10.30
10-Q
0-20322
2/2/2010
10.3
10-K
0-20322
11/18/2013
10.32
—
—
—
—
X
10.36*
Exclusive Aircraft Sublease (S/N
10-Q
0-20322
4/29/2014
10.3
Incorporated by Reference
Form
8-K
File No.
0-20322
Date of Filing
1/29/2014
Exhibit
Number
10.1
Filed
Herewith
8-K
0-20322
1/29/2014
10.2
—
—
—
__
—
—
—
—
—
—
—
__
—
—
—
—
—
—
—
__
—
—
—
—
—
—
—
__
—
—
—
—
X
X
X
X
X
X
X
Exhibit
Number
10.34*
10.35*
12
21
23
24
31.1
31.2
32**
101
Exhibit Description
Letter Agreement dated January 29,
2014 between Starbucks Corporation
and Troy Alstead
Letter Agreement dated January 29,
2014 between Starbucks Corporation
and Scott Maw
6003) dated as of September 27, 2013
by and between Cloverdale Services,
LLC and Starbucks Corporation
Computation of Ratio of Earnings to
Fixed Charges
Subsidiaries of Starbucks Corporation
Consent of Independent Registered
Public Accounting Firm
Power of Attorney (included on the
Signatures page of this Annual Report
on Form 10-K)
Certification of Principal Executive
Officer Pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934,
As Adopted Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial
Officer Pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934,
As Adopted Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certifications of Principal Executive
Officer and Principal Financial Officer
Pursuant to 18 U.S.C. Section 1350,
As Adopted Pursuant to Section 906
of the Sarbanes-Oxley Act of 2002
The following financial statements
from the Company’s 10-K for the
fiscal year ended September 28, 2014,
formatted in XBRL: (i) Consolidated
Statements of Earnings, (ii)
Consolidated Statements of
Comprehensive Income, (iii)
Consolidated Balance Sheets, (iv)
Consolidated Statements of Cash
Flows, (v) Consolidated Statements of
Equity, and (vi) Notes to Consolidated
Financial Statements
* Denotes a management contract or compensatory plan or arrangement.
**Furnished herewith.
Incorporated by Reference
Form
10-K
File No.
0-20322
Date of Filing
11/22/2010
Exhibit
Number
10.20
Filed
Herewith
10.21*
Form of Stock Option Grant
10-Q
0-20322
8/10/2005
10.2
Plan
10.22
thereto.
10.23
Exhibit
Number
10.20*
10.24
10.25
10.26*
10.27*
10.28*
10.29*
Exhibit Description
2005 Company-Wide Sub-Plan to the
Starbucks Corporation 2005 Long-
Term Equity Incentive Plan, as
amended and restated on
September 14, 2010
Agreement for Purchase of Stock
under the 2005 Company-Wide Sub-
Plan to the Starbucks Corporation
2005 Long-Term Equity Incentive
Credit Agreement dated February 5,
2013 among Starbucks Corporation,
Bank of America, N.A., in its capacity
as Administrative Agent, Swing Line
Lender and L/C Issuer, and the other
Lenders from time to time a party
Amendment No.1 dated November 15,
2013 to Credit Agreement dated
February 5, 2013 among Starbucks
Corporation, Bank of America, N.A.,
in its capacity as Administrative
Agent, Swing Line Lender and L/C
Issuer, and the other Lenders from
time to time a party thereto.
Commercial Paper Dealer Agreement
between Starbucks Corporation and
Banc of America Securities LLC,
dated as of March 27, 2007
Commercial Paper Dealer Agreement
between Starbucks Corporation and
Goldman, Sachs & Co., dated as of
March 27, 2007
Letter Agreement dated February 21,
2008 between Starbucks Corporation
and Clifford Burrows
Letter Agreement dated November 6,
2008 between Starbucks Corporation
and Troy Alstead
Form of Time Vested Restricted Stock
Unit Grant Agreement (US) under the
Key Employee Sub-Plan to the 2005
Long-Term Equity Incentive Plan
Form of Time Vested Global
Restricted Stock Unit Grant
Agreement under the Key Employee
Sub-Plan to the 2005 Long-Term
Equity Incentive Plan
Restricted Stock Unit Grant
Agreement under the Key Employee
Sub-Plan to the 2005 Long-Term
Equity Incentive Plan
Letter Agreement dated November 30,
2009 between Starbucks Corporation
and John Culver
8-K
0-20322
2/8/2013
10.1
10-K
0-20322
11/18/2013
10.23
8-K
0-20322
3/27/2007
10.1.1
8-K
0-20322
3/27/2007
10.1.2
10-Q
0-20322
5/8/2008
10.3
8-K
0-20322
11/12/2008
10.1
10-K
0-20322
11/18/2011
10.30
10-K
0-20322
11/18/2013
10.29
10.30*
Form of Performance Based Global
10-K
0-20322
11/18/2013
10.30
10.31*
10-Q
0-20322
2/2/2010
10.3
10.32*
Letter of Understanding dated May
10-K
0-20322
11/18/2013
10.32
22, 2013, between Starbucks
Corporation and Jeff Hansberry
10.33*
Letter Agreement dated May 16, 2012
between Starbucks Corporation and
Lucy Lee Helm
—
—
—
—
X
Incorporated by Reference
Form
8-K
File No.
0-20322
Date of Filing
1/29/2014
Exhibit
Number
10.1
Filed
Herewith
8-K
0-20322
1/29/2014
10.2
10-Q
0-20322
4/29/2014
10.3
—
—
—
__
—
—
—
—
—
—
—
__
—
—
—
—
—
—
—
__
—
—
—
—
—
—
—
__
—
—
—
—
X
X
X
X
X
X
X
Exhibit
Number
10.34*
10.35*
10.36*
12
21
23
24
31.1
31.2
32**
101
Exhibit Description
Letter Agreement dated January 29,
2014 between Starbucks Corporation
and Troy Alstead
Letter Agreement dated January 29,
2014 between Starbucks Corporation
and Scott Maw
Exclusive Aircraft Sublease (S/N
6003) dated as of September 27, 2013
by and between Cloverdale Services,
LLC and Starbucks Corporation
Computation of Ratio of Earnings to
Fixed Charges
Subsidiaries of Starbucks Corporation
Consent of Independent Registered
Public Accounting Firm
Power of Attorney (included on the
Signatures page of this Annual Report
on Form 10-K)
Certification of Principal Executive
Officer Pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934,
As Adopted Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial
Officer Pursuant to Rule 13a-14(a) of
the Securities Exchange Act of 1934,
As Adopted Pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certifications of Principal Executive
Officer and Principal Financial Officer
Pursuant to 18 U.S.C. Section 1350,
As Adopted Pursuant to Section 906
of the Sarbanes-Oxley Act of 2002
The following financial statements
from the Company’s 10-K for the
fiscal year ended September 28, 2014,
formatted in XBRL: (i) Consolidated
Statements of Earnings, (ii)
Consolidated Statements of
Comprehensive Income, (iii)
Consolidated Balance Sheets, (iv)
Consolidated Statements of Cash
Flows, (v) Consolidated Statements of
Equity, and (vi) Notes to Consolidated
Financial Statements
* Denotes a management contract or compensatory plan or arrangement.
**Furnished herewith.
Starbucks Corporation
2014 Form 10-K
93
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