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State Auto Financial

stfc · NASDAQ Financial Services
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Ticker stfc
Exchange NASDAQ
Sector Financial Services
Industry Insurance - Property & Casualty
Employees 1001-5000
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FY2004 Annual Report · State Auto Financial
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2004
Annual Report

State Auto
Financial Corporation

STATE AUTO®
Insurance Companies

®

Board of Directors

seated, from left:  Robert H. Moone, president and CEO, chairman of the board; David J. D’Antoni, retired senior vice president and group operating officer, Ashland, Inc.;   

Paul S. Williams, executive vice president, chief legal officer and secretary, Cardinal Health, Inc.; William J. Lhota, president and CEO, Central Ohio 
Transit Authority; Richard K. Smith, retired partner, KPMG LLP;

standing, from left: S. Elaine Roberts, president and chief executive officer, Columbus Regional Airport Authority; John R. Lowther, senior vice president, secretary  

and general counsel; James E. Kunk, regional president, Huntington National Bank; Paul W. Huesman, consultant and retired president,
Huesman-Schmid Insurance Agency, Inc.

Senior Officers

Robert H. Moone, 61
president and CEO,
chairman of the board

Steven J. Johnston, 45
senior vice president,  
treasurer and CFO

John R. Lowther, 54 
senior vice president,  
secretary and general counsel

Mark A. Blackburn, 53
senior vice president

Douglas E. Allen, 47
vice president

William D. Hansen, 39
vice president

John B. Melvin, 55
vice president

John M. Petrucci, 46
vice president

Terrence L. Bowshier, 52
vice president 

Steven R. Hazelbaker, 49
vice president

Cathy B. Miley, 55
vice president

Cynthia A. Powell, 44
vice president

David W. Dalton, 46
vice president

Terrence P. Higerd, 60
vice president

Richard L. Miley, 51
vice president

James E. Duemey, 58
vice president and 
investment officer

Noreen W. Johnson, 56
vice president

Paul E. Nordman, 47
vice president

State  Auto  Financial  Corporation

Table of contents

2 Financial  highlights

State Auto Financial Corporation

3 Corporate  structure

State Automobile Mutual Insurance Company

4 Letter  to  our  shareholders

Robert H. Moone, president, CEO and Chairman of the Board

6 Behind  the  Numbers

6

Financial               

9           Underwriting         

Personal Lines    
Commercial Lines

1 1           Sales

1 2           Claims

1 4

1 5

Information Technology

R e g i o n a l   O p e r a t i o n s

1

Corporate Profile

State Auto Financial Corporation (“STFC” or the

“Company”) is a regional insurance holding company head-
quartered in Columbus, Ohio. STFC, through its five insur-
ance subsidiaries, provides personal and commercial insur-
ance for both the standard and nonstandard insurance mar-
kets. STFC’s principal lines of business include personal and
commercial auto, homeowners, commercial multi-peril, fire
and general liability. Combined, the State Auto companies
market their insurance products through approximately
22,500 independent agents associated with approximately
3,250 agencies in 26 states. STFC and its subsidiaries are
affiliated with State Automobile Mutual Insurance Company
(“Mutual”), which owns approximately 65% of the Company’s
outstanding shares.

STFC’s insurance subsidiaries consist of State Auto
Property and Casualty Insurance Company (“State Auto
P&C”), Milbank Insurance Company (“Milbank”), Farmers
Casualty Insurance Company (“Farmers”), State Auto
Insurance Company of Ohio (“SA Ohio”), and State Auto
National Insurance Company (“SA National”). An insurance
pooling arrangement exists ( the “State Auto Pool”) between
various insurers in the State Auto group by which premiums,
losses and underwriting expenses are shared by the pool

participants. STFC receives 80 percent in the aggregate of
the State Auto Pool, while Mutual receives 20 percent.

STFC also has three non-insurance subsidiaries. Stateco

Financial Services, Inc. (“Stateco”) provides investment
management services to the entire State Auto group of
companies. Strategic Insurance Software, Inc. (“S.I.S.”)
develops and markets software designed to compete in 
the insurance agency management system market. 518
Property Management and Leasing, LLC (“518 PML”) owns
and leases real and personal property to STFC and its affili-
ates. STFC and Mutual, together with their insurance sub-
sidiaries, are collectively referred to as "State Auto."

With a commitment to responsible cost-based pricing, 

conservative investments and sound underwriting practices,
STFC has maintained a healthy financial record since
becoming a public company in 1991. Combined with its
focus on providing outstanding service to policyholders and
agents, State Auto has earned the reputation as one of the
strongest and best managed regional insurance groups in
the industry. The State Auto Pool has consistently received
A.M. Best Company’s A+(Superior) rating.

State Auto Financial Corporation is traded on the Nasdaq

National Market System under the symbol STFC.

Financial Highlights OF STATE AUTO FINANCIAL CORPORATION

(in millions, except per share data)

2004

2003 

2002

2001*   

2000*

1999*

GAAP MEASURES
Total revenue                              $ 1,092.4
Net income                                 $    110.0
Total assets                                $ 2,023.7
$   658.2
Total stockholders' equity
GAAP combined ratio(1)                                
91.7

PER COMMON SHARE (2)
Basic earnings                            $     2.76
Diluted earnings                          $     2.70    
Book value                                  $   16.42

1,041.7
63.6
1,836.7
542.3
98.2

1.62
1.58
13.71

967.5

37.0   

1,593.0
463.8
102.4

0.95   
0.93    
11.89  

623.3
20.6
1,367.5
400.2
107.0

0.53
0.52
10.28

462.8
47.7
898.1
386.1
98.4

1.24
1.21
10.01

440.9
42.8
759.9
317.7
96.0

1.05
1.03
8.29

NON-GAAP MEASURES
Total operating revenue(3)

Plus net realized gain 
on investments

$1,084.8

1,031.1 

961.6 

621.3 

457.5 

438.3 

$      7.6

10.6 

5.9 

2.0 

5.3 

2.6 

GAAP total revenue                    $1,092.4

1,041.7 

967.5

623.3

462.8

440.9

Net income from operations(4)              $   105.1  

56.7 

33.2 

19.3 

44.3 

41.2 

Plus net realized gain
on investments, less applicable
federal income taxes

$      4.9

GAAP net income                      $   110.0

PER COMMON SHARE (2)
$    2.64
Basic earnings from operations(5)
Diluted earnings from operations(5)      $    2.58

2

6.9 

63.6 

1.44
1.41

3.8 

37.0 

0.85    
0.83   

1.3 

20.6 

0.50
0.49

3.4 

47.7 

1.15
1.12

1.6 

42.8 

1.01
.99

State Auto ® Corporate Structure

State Automobile
Mutual Insurance Company

STATE AUTO FINANCIAL
CORPORATION

State Auto Property and
Casualty Insurance Company

518 Property Management 
and Leasing, LLC

Stateco Financial
Services, Inc.

Milbank
Insurance Company

Farmers Casualty
Insurance Company

State Auto 
Insurance Company of Ohio

State Auto National
Insurance Company

Strategic Insurance
Software, Inc.

Meridian Citizens Mutual
Insurance Company

Meridian Insurance Group, Inc.

Meridian Security
Insurance Company

State Auto Insurance
Company of Wisconsin

State Auto
Florida Insurance Company

BroadStreet Capital
Partners, Inc.

Pooled Companies within the State Auto Group
as of January 1, 2005.

1998*

1997

402.1
37.5
717.5
340.8
97.3

.89
.87
8.11

363.0
41.0
664.4
297.3
94.6

.99
.97
7.11

1996

345.1
26.4
605.4
247.6
100.5

.64
.63
5.98

1995*

333.5
29.9
579.2
225.8
97.8

.73
.72
5.48

399.1 

359.9 

342.3 

331.7 

(1)  Combined ratio is the loss and LAE ratio plus the expense  

ratio. GAAP ratios are computed using earned premiums 
for both the loss and LAE ratio and the expense ratio, and  
include the effect of eliminations in consolidation.

(2)  Per common share adjusted for 1998 2-for-1 and 1996  

3-for-2 common stock split effected in the form of a stock  
dividend. Earnings per common share amounts prior to 
1998 are restated as required to comply with SFAS No. 128.

(3)  Total operating revenue excludes net realized gains and  

and losses on investments from total revenue.

(4)  Net income from operations excludes net realized gains and 

3.0 

3.1 

2.8 

1.8 

losses on investments, net of tax, from net income.

(5)  Basic and diluted earnings from operations is net income  
from operations as defined above divided by the weighted  
average basic or diluted shares outstanding for the period, 
as applicable.

*Includes pooling changes effective October 1, 2001, January 1, 
2000, 1999, 1998 and 1995.

402.1

363.0

345.1

333.5

35.6 

39.0 

24.6 

28.8 

1.9 

37.5 

.85
.83

2.0 

41.0 

.94
.92

1.8 

26.4 

.60
.59

1.1 

29.9 

.70
.69

3

Letter to our shareholders

nature served up a typical dose of wind, hail and ice
throughout most of our operating states. These events
are a part of our business, but we believe the impact of
such storms can be mitigated by appropriate rate action
and controlling exposures in the most loss-prone areas.
We believe the combined ratio number mentioned in the
previous paragraph reflects the Company’s success in
this regard. We will continue to be relentless in the exe-
cution of these underwriting fundamentals that are critical
to success.

As the market softened in 2004, we resisted the exam-
ple set by many competitors that decided to use rampant
rate cutting as a scheme to increase market penetration.
Nonetheless, we believe our rate of premium growth was
quite appropriate, and we are intent on increasing the
sales pace in 2005 using strategies that enhance profit,
not reduce it.

We know that state-of-the-art automation can provide
both a sustainable sales advantage and a decidedly posi-
tive impact on the expense ratio.

On the personal lines side we are convinced our new

“netXpress” Internet product is making an enormous
impact, allowing agency staffers to submit business to us
on a “once and done” basis. Time and again our agency
partners and the customer service representatives who
are so involved in the placement of personal lines policies
tell us that speed, accuracy, convenience - the “ease of
doing business” – are important ways by which they mea-
sure their companies. Over the course of 2005,
netXpress will be introduced for standard personal lines in
all of our operating states and should provide us with a
sales advantage over those companies without such
sophisticated systems. And the change will further widen
our expense ratio advantage over many competitors, mov-
ing us from reliance on company personnel who re-enter
information into the issuance system, since the agency
has already keyed the required data. Our objective for
2005 is to see 80% of new personal lines business com-
ing straight into our system, directly from the agents’
offices.

Additional efficiency and loss ratio enhancement should

flow from the use of our “Apollo intelligent underwriting
system.” This system is expected to improve the numbers
by allowing our current staff of personal lines specialists
to handle substantially more volume, while freeing them
up to concentrate on the examination of entire agency
books of business. The slicing and dicing of data to iden-
tify the most profitable market segments, as well as those
that need rate nourishment, has been pivotal to our
underwriting success. Apollo is critical to the creation and
actuarial analysis of such a huge data warehouse. Such
analysis will allow us to develop sales and pricing pro-
grams designed to identify market segments from which
we expect robust sales and superior profits.

In commercial lines we continue to exploit the advan-

tages inherent in having our underwriters in the field. This

Robert H. Moone, president, CEO, and chairman of the board, is
shown in State Auto’s computer training center.  The center reflects
STFC’s commitment to developing and utilizing effective, sophisticat-
ed business automation processes.

As you may recall, your 2003 Annual Report was titled
“By the Numbers.” For 2004 we decided to expand upon
that theme by going “Behind the Numbers” in an effort to
highlight our philosophies, practices and processes so
instrumental in achieving your Company’s results.
Throughout this report many of our key people will be
explaining the philosophies and processes that we believe
are crucial to our sustained success.

As has been our custom for a number of years, we’ll
begin with some figures that demonstrate outstanding
performance over a wide range of metrics. These primary
indicators of success are the combined ratio, the rate of
written premium growth and the expense ratio. Of course,
there are many other measures we watch closely – many
of which will be presented elsewhere in this report – but
we feel these three, high-level figures truly capture the
essence of an insurance company’s performance.

STFC’s GAAP combined ratio was a stellar 91.7% for
2004. Lest we get too giddy over that excellent number,
we must be mindful of the fact that the majority of publicly
traded insurance companies achieved an underwriting
profit last year – although few approached our results.
Insurers made progress moving toward rate adequacy,
paid greater attention to underwriting integrity and benefit-
ed from continuing reductions in loss frequency,  resulting
in an estimated 97.6% combined ratio for the industry as
a whole, the best year in decades for this industry. So,
measuring our results on the profit metric is a matter of
degree and STFC, once again, out-performed the industry
by a wide margin. STFC’s profit produced an all time high
in earnings per share for the Company in 2004.

While we are certainly proud of this achievement, it is
even more remarkable given the level of catastrophe loss-
es incurred over the course of the year. Four Florida hur-
ricanes in a single season is not unprecedented, but it
certainly qualifies as a very rare occurrence. In addition,

4

gives them the opportunity to work directly with our
agents, policyholders and prospects in developing the
very “best of class” in terms of risk control, financial stabil-
ity and management expertise. Assessing these metrics
gives them a far better appreciation for pricing options, as
well as policy terms and conditions, as compared to desk-
bound underwriters who are forced to make such determi-
nations based solely on paper or electronic applications.
Our agents regularly comment on the value of this system
in helping them develop new business and retain their
best existing accounts.

While we do not yet enjoy the cost advantages of

Internet-based agent submissions as is the case with per-
sonal lines, we do have a dedicated team working to bring
automated solutions to our commercial products.

We are very pleased with the synergies presented by
each of these “behind the numbers” programs to improve
all three of our major corporate objectives.

It is appropriate for me to comment on two other topical
issues. The first issue is the state of the insurance market
and State Auto’s response to any perceived changes. It is
now clear that the prospect of a single year of underwrit-
ing profit - the first since 1978 - has inspired management
of some insurance companies to devolve into the strategy
of cutting prices as a means of developing market share.
One can only expect that abandoning underwriting 
discipline, as manifested by accepting marginal business
in standard programs, will follow.

You can rest assured that your Company has not lost

sight of the mischief that follows sacrificing the bottom line
to achieve top line growth. The chart on page 7 showing
our revenue increases over the years, demonstrates our
resolve, as was the case in 2000, to seek to maintain mar-
ket discipline rather than write new business at an almost
guaranteed loss. While the market has not yet descended
to that level, we will be mindful of our need to improve
shareholder value through underwriting excellence.

Finally, we remind you that your Company distributes its
products  exclusively  through  independent  insurance
agents  who  have  been  appointed  by  the  Company  –  not
brokers. This is an extremely important distinction in terms
of understanding the allegations of improper compensation
made  by  New  York  Attorney  General  Elliott  Spitzer  and
other  regulators. Brokers  are  paid  by  their  customers  to
seek out the best insurance coverage value for their firms.
To  negotiate  and  accept  payments  from  both  the  insured
and the carrier without at least disclosing this may well be
problematic. Contrast  that  distribution  system  with  inde-
pendent insurance agents who are contracted by the insur-
ance  companies  they  represent  and  are  compensated  by
those companies.

It may well be that many state regulators will prefer or
insist upon some degree of agent compensation disclo-
sure, but we do not see this issue as having any funda-
mental impact on our method of doing business. We
believe this is important as the agency system has peren-
nially contributed to our underwriting success and contin-
ues to enjoy dominance in commercial lines market pene-
tration and a resurgence in personal lines.

As always, you have our pledge of continued focus on
executing the sound underwriting fundamentals and con-
servative financial management that have served our con-
stituencies so well.

Robert H. Moone, CPCU
Chairman of the Board
President and Chief Executive Officer

Statutory combined ratio     STFC vs Industry

Selected financial data as of 12/31/04

125

115

105

95

85

75

115.9

106.4

105.8

106.0

108.1

110.4

107.4

105.2%

99.6

100.0

101.6

97.8

94.1

96.9

95.5

102.3

100.1

97.6
EST.

98.6

92.2

Industry

STFC

Market price..........................................................$25.85
52-week high-low range.............................$31.83 -22.12
2004 basic/diluted earnings per share...........$2.76/$2.70
P/E ratio.....................................................................9.4x
Market capitalization................................$1,037.0 million
Shares outstanding.........................................40.1 million
Estimated float................................................13.9 million
Book value/share...................................................$16.42
Price/book value.........................................................1.6x
Return on average equity........................................18.3%
Quarterly dividend................................................$0.045
Average daily trading volume....................58,409 shares*

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

*Source: NASDAQ

5

2004 Behind

the
numbers

$2.0 billion...STFC’s total assets;

19.8%...book value increase $2.70...earnings per share; 

18.3%...return on equity; 

$1,313...today’s value of $100 invested in STFC in 1991. 

Book value*

(Per Common Share Outstanding)

*Book Value =   Total stockholders’ equity divided by total number of
common shares outstanding

$18

16

14

12

10

8

6

4

16.42

13.71

11.89

10.01

10.28

8.11

8.29

7.11

5.98

5.48

1995 1996 1997 1998

1999

2000

2001

2002

2003

2004

STFC stock performance

STFC

S&P 500

  S&P P&C Index

1,137

366

143

1992 1993 1994 1995 1996 1997 1998 1999

2000

2001 2002 2003

2004

The CFO behind the numbers, Steve Johnston, reviews
STFC’s outstanding 2004 results.

Financial

A key objective for State Auto is to grow shareholder
value. Shareholder value can be measured by several
metrics, including stock price appreciation, book value per
share, return on equity and earnings growth. It can be
measured on an absolute basis or on a comparative
basis. By any measurement, STFC added nicely to share-
holder value during 2004 and has consistently done so
since first going public in 1991.

1200

The charts on this page reflect STFC’s history of strong

1000

growth in book value and stock price appreciation. Book
value increased 19.8% during 2004 and has grown at a
compound average annual rate of 14% since 1991.
During this period, STFC has integrated four acquisitions,
experienced hard and soft underwriting cycles, seen bull
and bear stock markets and endured fluctuating interest
rates. Through all of these events, STFC was able to
increase book value each year. Coupled with this is an
outstanding relative performance in STFC’s stock price
when compared to the S&P 500 and the S&P Index of
P&C stocks.

6

800

600

400

200

0

Diluted earnings per share

2.70

.97

.87

1.03

.72

193.6

.63

.93

.52

1.21

1.58

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

Total revenue            

1092

1042

967

623

345

363

402

441

463

333

193.6

$2.80

2.40

2.00

1.60

1.20

0.80

0.40

0

$1200

1100

1000

900

800

700

600

500

400

300

200

100

0

)
s
n
o

i
l
l
i

m
n
i
(

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

Cumulative total shareholder return*

Earnings growth in 2004 soared to new
heights. Diluted earnings per share set a
record at $2.70, increasing 71% from 2003.
While STFC’s diluted earnings per share
have not increased every year, an invest-
ment of $100 in STFC, in the initial public
offering, would be worth more than $1,300
at year end 2004, for an annual return of
21%.
In 2004, STFC established a record for
total revenue of $1,092.4 million. This figure
reflects a 136% increase in this metric since
yearend 2000. The Company is now more
than twice the size, from a revenue stand-
point, that it was just four years ago. While
substantial growth in revenue is important, it
is only half of the story. Much of this growth
has come from the acquisition of the
Meridian Group in 2001 which presented
STFC the challenge of integration. A signifi-
cant amount of hard work was undertaken
to integrate the Meridian companies into the
State Auto family and to restore the return
on equity (ROE) of STFC to historic levels at
12/31/04. STFC achieved success in this
metric by producing an ROE of 18.3% for
2004.

continued on page 8

1,313

1,178

774

800

806

776

598

488

*Value of $100
invested on June 28, 
1991 including 
reinvested dividends.

* Value of $100 invested on 
  June 28,1991 including
  reinvested dividends.

409

429

169

203

222

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

7

$1400

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100

 
continued from page 6

Bond Quality                                

State Auto’s prudent underwriting position
is buttressed by a conservative investment
philosophy. STFC’s high quality investment
portfolio is managed by Stateco Financial
Services, Inc. Stateco’s dedicated staff of
investment professionals continually moni-
tors the mix and composition of the STFC
portfolio to ensure adherence to corporate
investment policy guidelines, consistent
investment return and preservation of capi-
tal. Approximately 84% of the Company’s
total assets are invested in publicly traded,
marketable securities, i.e., stocks and
bonds. Only investment grade bonds and
dividend-paying securities are purchased for
the portfolio. While a more aggressive port-
folio may have produced better results dur-
ing certain market cycles, the relatively con-
servative and consistent nature of the
Company’s portfolio has proven beneficial to
STFC’s performance through the years. The
charts here show the quality and diversifica-
tion of the portfolio.

The cumulative effect of all our philoso-
phies, practices and processes has resulted
in STFC being recognized as a company
with superior financial strength. As a publicly
traded insurance holding company, STFC
operates in a highly regulated environment.
Regulations promulgated by the SEC, FASB,
NAIC, state insurance departments, and
practices of rating agencies, and A.M. Best
Company establish financial guidelines and
standards by which STFC is continually
measured and evaluated for compliance with
each such party’s guidelines and standards.
Examples of these standards would be Risk
Based Capital ratios, BCAR ratios, IRIS
ratios, leverage ratio, debt to capital ratio,
etc. The results of all pricing, underwriting,
marketing, claims paying, investing and
operational decisions made throughout the
Company on a daily basis are ultimately
reflected in the financial statements.

“We are extremely pleased to report that
State Auto has consistently met or exceeded
the financial requirements of each of the
above mentioned standards and has com-
plied with all mandated guidelines. State
Auto Mutual’s achievement of receiving A.M.
Best Company’s A+ (Superior) rating for
fifty-one consecutive years, affirms the
group’s history of long-term financial
strength,” stated Johnston.

8

Aa
29.3%

 a
Aa
70.2%

A
0.5%

Investment Portfolio                        $1.76 billion

Cash & 
Equivalents
3.6%

Other 0.5%

Corporate Bonds
2.0%

Equities
11.0%

U.S. Government
Agencies - MBS
12.7%

U.S. Treasury
Securities
18.8%

Municipal
Bonds
51.4%

Return on equity            STFC vs Industry

20%

15

10

5

0

-5

14.9%

15.0%

11.0%

11.8%

13.0%

13.6%

11.6%

9.3%

8.7%

8.5%

18.3%

12.6%

11.0%
EST.

8.6%

5.2%

9.7%

6.0%

5.9%

2.2%

-1.2%

As reported

STFC
Industry

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

Underwriting

The 2004 annual report looks behind the impressive 
personal lines underwriting numbers with director of
Personal Lines Underwriting, Rick Holbein.

91.7...combined ratio for 2004; 600...the approximate number
of characteristics considered in evaluating personal lines risks;

8...the number of years out of the last eight that STFC’s  
underwriting results outperformed the industry.

Personal Lines

Personal automobile and homeowners insurance com-

prise just over 60% of STFC’s business. Automobile
alone is responsible for 44% of our total premium. Rick
Holbein, director of personal lines underwriting for the
Companies, has dedicated countless hours of his exis-
tence to tweaking contracts, fine tuning rating programs,
collecting loss data and wondering how Henry Ford’s
incredible invention became such an expensive, irreplace-
able, complicated and very fast piece of machinery.

“For years, insuring automobiles and, more importantly,
the people they transport, has produced the greatest pre-
mium volume for the Company. Fortunately, it has often
been a profitable line, as well.” Holbein knows, of course,
that profitably insuring automobiles as well as homes is
that rare combination of science and art. The science is
knowing repair costs, accident rates - the numbers that
tell you what your liability is likely to add up to; the art is
divining which way the market is going.

“We have always underwritten personal lines - all lines

– with the idea that we wanted to be able to cover our
claims costs with the premiums we collect. To stay true to
that philosophy means some days and in some places
you’re competitive…and some days and in some places
you simply aren’t. At least not on price alone. Our trade-
mark is consistency, excellent service and the best claims
handling in the business.”

Holbein suggests that consistency is underrated.

“Agents want markets they can count on. We will tell our
agents that if they partner with us, they’ll be profitable and
over time they will grow. It’s interesting: the “consistency”
sales pitch is typically not as appealing to your potential

customers as it is to your existing customers. We’re an
insurance company that people become attached to.

“State Auto is an underwriting company, first and fore-
most,” says Holbein. “I know our shareholders probably
wonder if we all stand around chanting that mantra. But
we’re proud of it and it’s made us one of the most suc-
cessful companies in the industry.” State Auto is con-
stantly and doggedly monitoring its underwriting practices,
coverages, rates, forms and rules. “We never stop looking
for tools that will enable us to perfect our processes and
boost our ability to grow with profit,” says Holbein. Many of
these processes take several years to implement from
start to finish. Listed below are just a few tasks State Auto
performs behind the numbers:

Audits – The bi-annual underwriting audit process is  
a training tool that assures that our guidelines are 
being followed  and training needs met. Results are 
shared with line operations in the regional offices in 
face-to-face meetings. The regional offices respond to 
every audit,  documenting changes they have adopted 
to address any underwriting problems.

(cid:1) Endorsement Forms – An important function of the
underwriting staff, most of whom are located in the 
Home Office, is to keep on top of the competition and 
developments in the market. You can’t allow the com- 
petition, through their offerings, to dictate your prod- 
ucts’ coverages and cost, but you would be remiss not 
to know what consumers are telling you through their
buying habits. Staff also is paying attention to legal 
costs, replacement costs, safety features and changes
in driving habits and environments. The changes that
result are often delivered via policy endorsements.

(cid:1) Automation – The banner automation story for person- 
al lines in 2004 was the introduction of a new automat-  
ed intelligent underwriting system for private passenger 
auto, homeowners and nonstandard auto products.
We named it the Apollo Underwriting System. For the  
past couple years, teams of people have been devoted 
to the process of creating rules and procedures that  
will automate many tasks associated with underwriting.
The Apollo roll out to State Auto’s nonstandard auto  
states was completed in December 2004. The results 
have  been gratifying. Not only does this streamline 
and refine the underwriting process, it frees up time for 
our field sales and line underwriting representatives to  
concentrate on production and profitability issues at
the agency level. Efforts are now focused on rolling out 
Apollo for standard auto and homeowner.

(cid:1) Characteristic Analysis – This means we thoroughly 
review over 600 characteristics that tell us something 
meaningful about the people and products we are 
insuring. Ironically, as this analysis leads to more  
accurate underwriting and the fairest possible pricing of 
risk, consumers become more confused by the terms 

continued on page 10

9

and processes employed. There is no such thing as 
the perfect underwriting tool, but now there are multiple 
tools that we are trying to use together…perfectly. We 
are closer than we’ve ever been. Now the challenge is 
to be able to explain the process to the people and  
risks we apply it to.

(cid:1) Class Accuracy - We are using a new homeowners  

underwriting tool that ensures we apply the correct pro- 
tection class on homeowners property, dwelling fire 
and class rated commercial business. The tool is 
invaluable to our loss mitigation and rate process.
Why?  Homeowners rates are based in large part on 
protection class, which measures the capability of the 
local fire department to fight a fire, and almost 50% of 
all homeowner losses are caused by the peril of fire.

In three of the last four years, including 2004, State Auto
has made an underwriting profit in commercial lines. Ben
Blackmon, (left), assistant vice president and director of
Commercial Lines Underwriting, and Paul Nordman, vice
president and director of Underwriting, talk about the
Company’s overall approach to underwriting and the effort,
discipline and dedication behind the positive numbers.

Commercial Lines

Paul: There are a number of reasons why we’ve done
well on the commercial lines side. Perhaps right at the top
is our approach to account selection. We’re disciplined
and consistent. We don’t entertain certain risk types in
soft markets, only to abandon them in hard markets. Over
the past four years, however, we have been able to attain
stronger rate levels for our accounts. In fact, we use a
metric that we call premium per exposure (PPE) to monitor
our relative rate strength. Since implementing this mea-
sure, we believe our PPE gains have been significant.

Ben: Establishing our base rates is a shared exercise
that involves our branch and regional office management

10

teams, our Home Office staff areas and our actuaries.
We have been able to deliver both an underwriting profit
and a competitive rate, because of our approach that
combines market intelligence and technical acumen.

Paul: Profit is job number one, of course. Our growth
in commercial lines trailed off a bit in 2004. We grew, just
not as fast as we did in 2003. There’s a good reason for
that. After four consecutive years of meaningful rate
increases, we felt that we had attained a healthy degree
of rate adequacy. That translates into more moderate rate
changes at policy renewal.

Ben: And this is where I need to point out that it takes

more than adequate rate levels to be profitable in com-
mercial lines. Our underwriting teams work very closely
with each other and with our agents to make sure our
selection remains deliberate and our pricing responsible.
In fact, many of our underwriters  live and travel in the
regions that they underwrite, giving us a first-hand look at
the risks we're being asked to insure. Also, our underwrit-
ing teams share a common understanding of our under-
writing philosophies, so we see remarkable consistency in
risk treatment throughout our 26 operating states. The
other thing I’d point to is the fact that we always look for
ways to get better at what we do, whether that be learning
more about certain types of operations, sharpening our
knowledge base or sharing success stories. We have a
culture of sharing what works.

Paul: Indeed, relationships are paramount at State

Auto. Our people truly care about the Company and there
is a widely shared desire to make decisions that add
value to it. Also, I think our agents enjoy working with our
underwriters because we listen and try to find solutions
that work for everybody.

Ben: Speaking of agents…I was an agent before I
joined State Auto, so I know that underwriting is more
than just the Company’s responsibility. We constantly
monitor each agency’s business to spot trends that may
lead to unprofitability. The agent is really the front line
underwriter for all of the companies he or she represents,
and we examine the agent’s performance critically. It’s
important to their financial health as well as ours. If we
see characteristics in an agent’s book that will likely lead
to loss problems in the future, we act decisively to
address the situation, so to contain underwriting losses.

Paul: We perform another underwriting task with more
fervor than most: we think we are especially good at ana-
lyzing our commercial and personal lines policy data to
find segments that offer either higher or lower than aver-
age loss potential. Analysis has always been a strength
here and we never stop mining our data for pricing oppor-
tunities.

Ben: Earlier we were talking about sharing information
internally, between departments and offices, and why that
was so important. We have delivered both an underwrit-
ing profit and a competitive rate, because of our approach
that combines market intelligence and technical acumen.

Paul: Underwriters are, by nature, highly analytical and
very particular. There are other words to describe us, but
let’s stick with highly analytical and very particular. We’re
never satisfied because there are always improvements to
be made. Innovation is a deeply ingrained part of our cul-
ture. Whether policy coverages or rating tools or data
management, we are always trying to improve something.
And based on our results, it’s pretty obvious that trying
has led to succeeding.

Sales

John Petrucci, vice president of sales, talks about the
best practices behind a solid year of growth.

14...the number of PaceSetter classes that have graduated
since the training programs inception nine years ago.

73...the number of new agencies apponted in 2004.

$1,092.4 million...total revenues.

3,255...the number of agencies representing the STFC
throughout its 26 states.

STFC finished the year with $1,006,800,000 in earned

premium, representing an increase of $46.2 million, or
4.8%.
This growth was recorded in a market that grew consider-
ably softer as the year wore on. Those who have paid
attention to any of our annual reports over the years can
probably anticipate the next statement: profit comes first;
growth at the expense of profit is unacceptable. Thus, our
2004 sales results are all the more gratifying.

Shareholders want growth, the Company wants growth,
but no short cuts are allowed. No succumbing to tempta-
tions to discount our product or abandon core underwrit-
ing principles. No pricing changes just to keep up with the
competition. No ignoring all the hard market lessons
learned.

We know the marketplace is a dynamic organism.
Consumers are smarter, they expect more and the old
saw, “everyone wants to be sold” doesn’t seem to apply

anymore. It’s incumbent upon us to provide quality training
to our associates in a timely manner, as effectively and
efficiently as possible. To ensure that sales training is
absorbed and put into practice, we continued with our
BEST (Brilliant Execution of Selling Techniques) sales
reviews in 2004. Results again showed marked improve-
ment over the prior year. Our associates are aware that
the tools they have at their disposal can positively impact
sales, and they are becoming much more comfortable
employing these tools. Our corporate culture is built on
the premise that Everybody Sells State Auto. Our sales
training and reviews reinforce that fact every day.

In reality, our associates sell State Auto to our agencies.

Our agencies sell State Auto to our insureds. To help
them in their efforts, we have developed the premier new
agent training program in the industry: PaceSetter. What
makes this program the best?  It starts with in-depth, two-
week classroom training -- provided in the Home Office --
over-viewing State Auto’s underwriting philosophy and
sales “best practices.” It ends with the PaceSetter gradu-
ate being assigned a PaceSetter coach for one year. We
don’t know of any other insurance company that offers
this benefit. We expanded our coaching team to three
coaches as we entered the year: two commercial lines
coaches and one personal lines coach. This realignment
allowed us to expand the number of PaceSetters we
could include in each session. Now entering its ninth
year, the PaceSetter program’s 14 graduated classes
have produced in excess of $22 million in new business
for State Auto. We see a bright future for both our
PaceSetter graduates, and our PaceSetter program.

One way to positively impact sales results is to keep
more of our current insureds. While some turnover is
inevitable (insureds sell assets, move out of our operating
territory, and, unfortunately, pass away), much is avoid-
able. A Personal Lines Retention process was fully
deployed in 2004. This automated tool allows our person-
al lines specialists and personal lines sales specialists to
routinely and deliberately work with our agency partners
to increase their retention of State Auto insureds. It was
met with much success during its beta-test period. We
anticipate increased benefits from the process in the
years ahead.

A word about our personal lines sales specialists
(PLSS). This carefully selected and specially trained
team of associates, 31 strong, is now represented in 24 of
our 26 operating states. They give us the ability to work
more closely with those producers in our agents’ offices
who sell personal lines, and the program has paid hand-
some dividends during its four years of existence. In 2004,
the PLSS group finished putting together a detailed sales
training program for their agency representatives. Titled
STAR (Sales Training for Agency Representatives), it is to
be kicked off in early 2005 and will undoubtedly have a
positive impact in helping our agency partners capture
more of the personal lines market. We’ll keep looking for
ways to expand this program – where it makes sense to
do so – in 2005 and beyond.

continued on page 12

11

The Company had a goal to appoint 50 high-quality new

agencies in 2004. We finished the year with 73 appoint-
ments, exceeding the goal by 46%. Yet numbers alone
don’t tell the whole story. State Auto conducts one of the
more thorough agency appointment processes in the
industry. We want to ensure the agencies we partner with
are financially secure, profit-driven sales organizations.
We want them to be well-balanced between companies
and lines of business. We want to feel confident the own-
ers and principals understand the business of insurance
and are competent to lead their respective organizations.
We pick our agencies for a long-term relationship, never
for short-term gain. In the end, this selectivity has
brought us together with many of the better agencies in
the business. That is important. After all, our results are
simply their results, no more, no less. To all of our over
3,250 agents, new and old, we say thank you for an
excellent year, thank you for being the finest partners a
Company can have.

Claims

The 2004 claims stories behind the numbers were dra-
matic, heroic and, ultimately, gratifying. John Melvin, vice
president of Claims, talked about the year of the hurricane
and more.

$37.2 million...the estimated savings in claims costs
produced by innovative cost management programs

$536.0 million...2004 direct claims paid

$30.9 million...direct claims paid for hurricane losses in
Florida alone

This was a year when you were constantly reminded
why this business is so important to the economy of the
country. And why, ultimately, it’s about helping people.
Unless you were living on a butte in Montana, you are
probably aware that the weather story of 2004 was written
by four nasty characters: Charlie, Frances, Jeanne and
Ivan. Thirteen of our 26 states were affected by these
hurricanes, with damage ranging as far north as Ohio and

12

Pennsylvania and as far west as Mississippi. The hurri-
cane losses for the State Auto companies exceeded $52
million - $30 million came out of Florida and approximate-
ly $6 million from Alabama. Lives were lost, homes were
destroyed, communities were literally turned upside down.
In these situations, insurance companies and their claim
reps have to react quickly and compassionately. Ours is a
business that, day in and day out, garners little attention
from the consumer or the public at large. A catastrophe
changes all of that. Suddenly, we’re the “go to” guys,
we’re the first responders. Suddenly, the contract that has
been gathering dust in the roll top desk or the glove com-
partment is must reading (if you still have a desk). You
will find out quickly if your agent is truly value added and
if your insurance company is ready to deliver on its
promise. Companies that can’t rise to meet a challenge
such as that presented by the hurricanes of 2004 are in
the wrong business.

At the peak we sent in 17 State Auto claims staff associ-
ates, two State Auto retirees, and approximately 50 inde-
pendent adjusters to assist claims offices in Orlando and
Birmingham. Some did duty in both states. Three corpo-
rate staff members helped coordinate  the effort in
Alabama and  Florida. Nineteen Indianapolis Regional
Office (IRO) associates and four Home Office-based
property examiners assisted the Florida and Alabama
offices with directing the work of the independent
adjusters. Meanwhile, from their locations in Columbus
and Des Moines, the Claims Contact Centers handled
claims from all areas hammered by the hurricanes.

Our Orlando office lost power twice and had to move to
temporary quarters both times. Our local Orlando claim
supervisor was kind and generous enough to turn her
house into those temporary quarters. There were a lot of
people – employees, independent adjusters – coming and
going through her living room and kitchen. But the com-
mitment to the common cause, bringing claims service to
our insureds in the area, carried the day. The cama-
raderie was something to behold. No one wants to have
to perform catastrophe duty because it means confronting
large scale suffering and very difficult duty, but many
claims reps will tell you that participating in the recovery
effort was the most uplifting, gratifying experience of their
careers.

***

On the other hand, I wouldn’t want shareholders or poli-

cyholders to think it takes a catastrophe to bring out the
best in our claims service. I am extremely proud of State
Auto’s tradition of claims excellence. For years it has
been suggested that we are the Companies’ best sales
tool. I judge the claims division’s success in several ways:
comments, written and oral, from insureds and claimants;
the number of complaints we receive through official and
unofficial channels; timely response and settlement, and
our ability to manage claims costs. This last point is often
overlooked in the grand scheme of evaluating claims per-
formance. The cost of servicing claims includes associate

salaries, travel, legal fees, office space, furniture, equip-
ment and so on. Not only should an insurance company
do its utmost to control these costs (without sacrificing
service), it must find ways to recoup damages from at-
fault parties, recover claims salvage, develop efficiencies
in home and auto repair services, and participate in man-
aged health care appropriate to workers comp or personal
injury protection coverages. Altogether, our claims cost
management programs saved the Company over $37 mil-
lion in 2004, savings that benefited our insureds, our
agents and the bottom line.

***

I commented earlier that 2004 was ultimately about peo-

ple helping people. I am asked on occasion about the
growth of our centralized claims function, what we call our
Claims Contact Center. We actually have two centers,
one in Columbus at the Home Office and one in our Des
Moines Branch Office. For business continuity purposes,
each office is designed to perform as a redundant service
facility to the other. All claims that come to the centers
are handled over the phone. Only claims of a certain size
and type are adjusted this way, but it’s now just over 30%
of our claims. Larger, more complicated claims are still
handled by one or more specialists in the field. The con-
cern is that claims handled over the phone deny us the
opportunity to meet face-to-face with the insured or
claimant and  somehow depersonalizes the process.
Nothing could be further from the truth. The move to a
more centralized claims function has everything to do with
speed and efficiency. But, it’s still a human being the
insured or claimant is  working with. The fact is, the
majority of our claims are not complicated. (Some are
very complicated, but they won’t be processed in the
Contact Centers.)  Once we’ve established that the policy-
holder has coverage under the contract, the settlement
can move along smartly. We want to settle claims quickly
and fairly…but guess what most insureds care about the
most?  The “quickly” part. That’s the world we live in, and
our Claims Contact Centers provide fast and cost effec-
tive service. Our customers seem quite pleased with the
centralized claims approach. But if we thought for a
minute that fast and effective was getting in the way of
customer satisfaction and fair claims handling, the centers
would be gone.

***

We could never complain that there are no challenges left
in this business. Here are a few from the claims perspec-
tive.

(cid:1) We need to get serious about tort reform. On behalf of
consumers, insureds, claimants and shareholders, we
must find fair remedies for injuries and settlements that
cover rather than dwarf the loss.

(cid:1) As an industry, we need to continue to look for ways to
mitigate losses. We try to collect enough premium to
cover anticipated losses. Wouldn’t it be great if we had
fewer losses and had to collect less premium?  State Auto
has created a Special Investigative Unit and we have an
expanded staff of safety engineers who work with
accounts and insureds to reduce risk.
(cid:1)  We would like to see insurance fraud become a more
important topic for legislators and regulators. Some
states are working hard on this, some are not. If we could
significantly reduce insurance fraud, we could reduce the
price of our product.

Information Technology

Doug Allen, director of Information Technology, comments
on the role and performance of IT at State Auto.

2...the number of prestigious awards received by State
Auto’s Information Technology division

$27 million...State Auto’s 2004 investment in Information
technology

1,973,516... the number of hits on AgentSite, State Auto’s
Internet portal for agents

(cid:1) Some of us remember the movie, The Graduate. This
guy pulls Ben (Dustin Hoffman) aside and tells him to
remember one word: “Plastics.” When agents pull us
aside today, they’re whispering “ease of doing business.”
Compared to a few years ago, virtually every company in
this industry can boast about its improved automation.
We’re all faster, we’re all smarter, we’re all about more
data, better data. But the key to really making your
Company easier to do business with is effectively orches-
trating how all the various technologies work together so
that each agency transaction is effectively and profession-
ally handled.

continued on page 14

13

Dec Stop Agents

AgentSite Logins

2500

2000

1500

1000

500

0

1190

741

+77%

2106

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

+81%
1,973,516

1,091,025

228,294

2002

2003

2004

2002

2003

2004

(cid:1) State Auto was named the ACORD® organization’s
upload company of the year again in 2004. This is the
third consecutive year  and fourth time in seven years
State Auto has received this prestigious award at
ACORD’s  annual technology conference. That means
we have consistently been making it pretty easy for our
agents to send their business to us in a “digital” fashion.
We now measure policy issuance in a matter of hours, not
days and typically weeks. We are on a mission to mea-
sure these same business processes in minutes and sec-
onds. If we keep doing this, agents – our first customer –
will love us. It’s all about the ease of doing business.

(cid:1) Another award we received recently was for our docu-
ment imaging and customer service. Mobius, one our key
technology partners, recently awarded State Auto its 2005
Customer Achievement Award for “Best Application –
Improving Customer Service.” Over 325 million business
documents are now one mouse click away for agents and
associates. Both the ACORD and Mobius awards repre-
sent nationally acclaimed accomplishments.

(cid:1) The Internet has transformed the way our industry
conducts business. AgentSite is our Internet portal for
agents. AgentSite has effectively  reduced the time it
takes agents to  provide key services to their clients like
answering billing inquiries, checking on claims status,
accepting premium payments, reviewing policy docu-
ments, and ordering marketing materials. In 2003, we
had 1,091,025 logins on AgentSite. In 2004, that number
jumped by 81% to nearly 2,000,000 logins. We are espe-
cially proud of the newest component, netXpress, our on-
line personal lines quote and issuance tool. Total personal
lines upload grew at a record pace last year from 48% in
December of 2003 to 68% as of December 2004. And
beginning late in 2004 we rolled out the 24x7 version of
netXpress. I would hope there isn’t a big demand to
quote business  at midnight, but if our agents want to do
that, now they can. Allowing agents to access and view

14

policy documents off AgentSite has probably saved a
small rain forest in Brazil. We call this service Dec Stop
(a “dec” is the first page of the policy that includes virtual-
ly all of the contract’s pertinent coverage information).
Sixty-two percent of our agency force (2,106 agencies) no
longer receives a hard copy of the insured’s personal
lines policy from us; it is stored electronically and can be
accessed on-line when the agent needs it. That percent-
age will reach 100% in the next year as we build  more
functionality into AgentSite.

(cid:1) One thing our shareholders and consumers need to
understand about State Auto’s commitment to automation:
business continuity and security must be addressed. So
much so that we’ve probably driven a few our colleagues
crazy during the design phase of some of our systems.
The challenge now and for the foreseeable future is keep-
ing our systems available, tamper proof, and secure with-
out negatively impacting the ease of doing business. On
the horizon is making much of this same information
available to customers. This is all the more reason to
institutionalize these disciplines into our design. There
are industries that figured out how to automate the sales
side before they mastered the availability and security
pieces. Our industry simply can’t take that tack.

(cid:1) When I’m asked to name the greatest challenge in
front of IT, I say, “Staying ahead of the curve.” You have to
be willing to take some risks, not with the product but with
the investment. Things change so fast that you can liter-
ally be six months into a project and then realize, darn,
someone has devised a better way to do this. But you
can’t let the prospect of failure paralyze you. Rest
assured, our best IT technicians have their fingers on the
pulse of the business, working closely with line and staff
operations. We are continually working to find the next
“best way” to service and deliver our products.

(cid:1) We used to say it was easier to find an underwriter will-

ing to program than a programmer capable of underwrit-
ing. The point is, our IT technicians have to work closely
with the people who know this business. Having said
that, this business is turning to automation at every level
and in every aspect. To me, our intelligent underwriting
system for personal lines, which we call Apollo,  is the ulti-
mate example. We expect to be underwriting 80% or
more of our personal lines business soon using the com-
puter. Should that concern the shareholder?  I don’t think
so. Remember, our underwriting experts were in on the
ground floor of this technology, and they had to approve it
before it was released.

(cid:1) It’s true that most of our efforts are directed at making
the agent’s business life easier, producing the finest prod-
ucts, and bringing these products to market quickly and
cost effectively. But there’s another column on our “to do”
list, and it’s headed “Internal Clients.” We collect, store
and organize information and we also push it out to the
knowledge workers. We need to do this pushing part
faster and faster. I was talking to a colleague the other
day about a particular work management feature in our
Company and he had never heard of it. It dawned on me
that there are now so many of these tools that it’s almost
impossible for one person to be well-versed on all of
them. Yet each tool has its own special audience, some
of whom are absolutely dependent on it in order to do
their jobs. IT needs to be sure that all of these data man-
agement and processing systems are accurate, reliable,
and scalable. Our IT infrastructure absolutely must be ser-
vice-oriented so that new  and improved components can
be added when our business partners need them.

Regional
Operations

1,400... employees of who report to regional and  
branch offices

100%... percentage of STFC premium generated by regional
and branch operations

State Auto is comprised of ten regional offices. It is
within these offices that most of the Companies’ sales,
service and underwriting activities are performed. Cathy
Miley and Steve Hazelbaker are the vice presidents of
regional operations. The Southern Regional Office (SRO)
in Greer, S.C., Nashville Regional Office (NRO), Milbank
Regional Office (MRO) in Milbank, S.D. and the
Indianapolis Regional Office (IRO) report to Cathy; the
Des Moines Branch Office (DBO), the La Crosse Branch
Office (LBO) in La Crosse, Wis., the Eastern Regional
Office (ERO) and Central Regional Office (CRO), both
located in Columbus, and the Cincinnati Branch Office
report to Steve. We asked them to look behind the num-
bers and tell us why the regional office concept works so
well for us.

Steve: There are lots of reasons to recommend the
regional office approach. Decision making is in the field,
closer to our customers. And the competitive environment
varies greatly from one part of the country to the next.
The legislative environment varies. What works in
Michigan might not have a chance in Mississippi. Your
toughest competition in Alabama may not even write in
Arkansas.

Cathy: Our regional and branch offices also epitomize
the stability and reliability of the Company. When we com-
mit to a territory, that commitment manifests itself in peo-
ple, products and facilities. Steve and I were listing the
years of service for each of our branch and regional office
managers and it’s pretty impressive. Agents and employ-
ees become friends. They develop a trust that comes
with time and shared hard work.

Steve: I’m newer to this role than Cathy, but one of the
first things I observed is that the regional office approach
promotes creativity and independent problem solving.
And when something works, other branches are willing to
try it. It doesn’t always translate, of course, but imagine
having ten problem solvers tackling the same challenge.
Each branch can probably take credit for a universally
successful sales or underwriting or claims technique that
has worked throughout the Company.

Cathy: By the same token, the Company can ask one
branch to try a new approach to conducting operations.
Or the branch can suggest it. If it works, we can consider
trying it elsewhere. If it doesn’t work, we have at least
benefited from the experience. STFC shareholders should
also know that our branches have helped us solve larger
corporate processing and service challenges. For exam-
ple, Meridian Center houses the Indianapolis Regional
Office as well as members of corporate staff, a commer-
cial lines processing unit and specialized claims units.
DBO was recently remodeled and now it has a full service
branch working next to a Claims Contact Center. The
Central Regional Office (CRO) shares space with State
Auto Mutual’s new Middle Market Insurance unit.

continued on page 16

15

continued from page 15

Steve: This makes an important point. The regional con-
cept fosters flexibility, independence and even healthy
competition among offices, but the corporate common
good is a preeminent consideration in the development of
any branch goals or practice.

Cathy: Steve and I work pretty hard at conveying a con-
sistent message to the branches. Our job is not to tell
them what to do or how to do it, but we are responsible
for making certain they understand the corporate goals
and expectations. We’re also communication liaisons,
which means we take messages back the other direction.

Steve: I guess if I had to pinpoint the biggest challenge
Cathy and I face, it’s helping the Company work through
those infrequent situations when it’s unclear whether a
decision should be made at the local or corporate level.
But the regional office concept as State Auto practices it
is the best of both worlds. We embrace the regional
office’s autonomy but know that it can and will make good
use of Home Office resources.

Cathy: In our recent trips to the branch and regional

offices with CEO Bob Moone, he commented that the vis-
its “energized” him. He was struck by the enthusiasm,
positive attitudes and energy found in each office. The
branches were in the midst of setting goals and he was
impressed with the thoroughness of the process and how
involved everyone was. Our corporate goals are actually
the sum of our regional goals.

Steve: The fact is, if each office works to optimize its
results and never falters in that effort, we are destined to
be successful as a corporation. It’s more than just the
spread of risk or the law of large numbers. We have ten
well-managed, focused, territory-attuned operations. One
or even two regions might get hammered by storms or hit
an unexpected run of loss frequency or severity problems,
but if all ten “stay the course” as Bob (Moone) likes to say,
we will come out on top.

Cathy: I guess that point was never better illustrated
than in 2004. Four major hurricanes ravaged several of
our states and took down the numbers in two of our
offices, but our corporate combined ratio was exceptional.

Branch and regional offices

# employees

2004 loss ratio

2004 premium 
volume (in millions)2

Central Regional

Cincinnati Branch

Cleveland Branch

Des Moines Branch

Eastern Regional

Indianapolis Regional

La Crosse Branch

Milbank Regional

Nashville Regional

Southern Regional

121

63

54

40

106

581

33

92

130

160

55.1

47.1

52.0

36.0

58.6

50.4

60.3

40.8

52.0

81.6

$157.5

120.4

71.7

31.8

147.2

116.6

43.2

127.4

220.9

199.2

(1)  This number does not include a claims staff. IRO claims are handled by the corporate claims staff.
(2) State Auto group figures excluding Non-Standard, Farm, Facility.

16

UNITED STATES SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 10-K

[x] 

Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

[ ] 

Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 

For the fiscal year ended December 31, 2004 
or

For the transition period from ___________ to _____________ 

Commission File Number 0-19289 

STATE AUTO FINANCIAL CORPORATION

             (exact name of Registrant as specified in its charter) 

                    Ohio
(State or other jurisdiction of 
incorporation or organization) 

                  31-1324304               

(I.R.S. Employer Identification No.) 

518 East Broad Street, Columbus, Ohio  
(Address of principal executive office) 

                     43215-3976    
                       (Zip Code) 

Registrant's telephone number, including area code:  (614) 464-5000 

Securities registered pursuant to Section 12(b) of the Act:  None 

Securities registered pursuant to Section 12(g) of the Act: 

Common Shares, without par value
(Title of class) 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 
15(d)  of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the 
Registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past  90 
days.                      Yes   X         No ___ 

Indicate  by  check  mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K    is  not 
contained herein, and will not be contained, to the best of Registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    ______ 

Indicate by check mark whether the Registrant is an accelerated filer (as defined in Rule 12b-2 of the Act). 
                                                                  Yes _X__          No _____ 

As of June 30, 2004, the last business day of the Registrant’s most recently completed second fiscal quarter, 

the aggregate market value (based on the closing sales price on that date) of the voting stock held by non-affiliates 
of the Registrant was $348,077,023. 

DOCUMENTS INCORPORATED BY REFERENCE

1. 

Portions of the Registrant's Proxy Statement relating to the annual meeting of shareholders to be held May 
11,  2005  (the  “2005  Proxy  Statement”),  which  will  be  filed  within  120  days  of  December  31,  2004,  are 
incorporated by reference into Part III of this Form 10-K. 

 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Index to Form 10-K Annual Report for the year ended December 31, 2004 

Form 10-K 
_______________________________________________________________________________________________

Description ........................................................................................ Page 

Item 

Part I 

Part II 

Part III 

1 

2 

3 

4 

5 

6 

7 

7A 

8 

9 

9A 

9B 

10 

11 

12 

13 

14 

Business ..................................................................................................1 

Executive Officers of the Registrant ......................................................... 13 

Properties .............................................................................................. 14 

Legal Proceedings .................................................................................. 14 

Submission of Matters to a Vote of Security Holders ................................. 15 

Market for the Registrant’s Common Equity, Related Shareholder Matters 
  And Issuer Purchases of Equity Securities .............................................. 15 

Selected Financial Data........................................................................... 16 

Management’s Discussion and Analysis of Financial Condition and Results 
  of Operations ....................................................................................... 17 

Qualitative and Quantitative Disclosures about Market Risk....................... 40 

Financial Statements and Supplementary Data......................................... 40 

Report of Independent Registered Public Accounting Firm ................... 41-42 

Changes in and Disagreements with Accountants on Accounting and 
  Financial Disclosures............................................................................. 70 

Controls and Procedures ......................................................................... 70 

Other Information .................................................................................. 70 

Directors and Executive Officers of the Registrant .................................... 70 

Executive Compensation ......................................................................... 71 

Security Ownership of Certain Beneficial Owners and Management and 
  Related Stockholder Matters ................................................................. 71 

Certain Relationships and Related Transactions........................................ 71 

Principal Accountant Fees and Services.................................................... 71 

Part IV 

15(1) 

Exhibits and Financial Statement Schedules ............................................. 71 

Signatures ............................................................................................. 78 

Exhibits(1) 

Consent of Independent Auditors ............................................................ 79 
Certifications .......................................................................................... 80 

(1) Exhibits as noted at item 15(c), other than those exhibits identified in this Index, and the financial statement 
schedules at item 15(d) have been omitted from the reproduction of this From 10-K.  For the omitted exhibits and 
schedules, see our Form 10-K Annual Report for the year ended December 31, 2004, as filed with the Securities and 
Exchange Commission, a copy of which is available on the SEC’s website at www.sec.gov.  Copies of the omitted 
exhibits and schedules are also available on our website at www.stfc.com under “SEC Filings.” 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

IMPORTANT INFORMATION REGARDING FORWARD-LOOKING STATEMENTS 

All statements, other than statements of historical facts, included in this Annual Report on Form 10-K (this “Form 10-K”) of 
State Auto Financial Corporation (“State Auto Financial” or “STFC”) or incorporated herein by reference, including, without limitation,
statements  regarding  State  Auto  Financial’s  future  financial  position,  business  strategy,  budgets,  projected  costs,  goals  and  plans
and  objectives  of  management  for  future  operations,  are  forward-looking  statements  within  the  meaning  of  the  Private  Securities
Litigation  Reform  Act  of  1995.    Forward-looking  statements  generally  can  be  identified  by  the  use  of  forward-looking  terminology
such  as  “may,”  “will,”  “expect,”  “intend,”  “estimate,”  “anticipate,”  “project,”  “believe”  or  “continue”  or  the  negative  thereof  or 
variations thereon or similar terminology.  Forward-looking statements speak only as the date the statements were made.  Although
State Auto Financial believes that the expectations reflected in forward-looking statements have a reasonable basis, it can give no 
assurance that these expectations will prove to be correct.  Forward-looking statements are subject to risks and uncertainties that
could cause actual events or results to differ materially from those expressed in or implied by the statements.  For a discussion of 
the  most  significant  risks  and  uncertainties  that  could  cause  State  Auto  Financial’s  actual  results  to  differ  materially  from  those
projected,  see  “Forward-Looking  Statements;  Certain  Factors  Affecting  Future  Results”  in  Item  7  “Management’s  Discussion  and 
Analysis  of  Financial  Condition  and  Results  of  Operations.”    Except  to  the  limited  extent  required  by  applicable  law,  State  Auto
Financial  undertakes  no  obligation  to  update  or  revise  any  forward-looking  statements,  whether  as  a  result  of  new  information, 
future events, or otherwise. 

Item 1.  Business

(a) General Development of Business 

PART I 

State  Auto  Financial  is  an  insurance  holding  company  formed  in  1990  and  headquartered  in  Columbus,  Ohio.      STFC 
engages  primarily  in  the  property  and  casualty  insurance  business through its 100% owned subsidiaries, State Auto Property and 
Casualty  Insurance  Company  (“State  Auto  P&C”),  Milbank  Insurance  Company  (“Milbank”),  Farmers  Casualty  Insurance  Company 
(“Farmers”),  State  Auto  Insurance  Company  of  Ohio  (“SA  Ohio”),  and  State  Auto  National  Insurance  Company  (“SA  National”).  
Farmers  formerly  owned  100%  of  the  outstanding  common  shares  of  Mid-Plains  Insurance  Company  (“Mid-Plains”),  a  property-
casualty insurer.  Mid-Plains was dissolved in December 2004 and its insurance liabilities were assumed by SA National pursuant to 
an assumption reinsurance agreement.

Approximately  65%  of  State  Auto  Financial’s  outstanding  common  shares  are  owned  by  State  Automobile  Mutual 
Insurance Company (“Mutual”), an Ohio mutual property and casualty insurance company organized in 1921.  Mutual owns 100% of 
State Auto Florida Insurance Company (“SA Florida”) and State Auto Insurance Company of Wisconsin (“SA Wisconsin”), property-
casualty insurers.  Mutual also owns 100% of Meridian Insurance Group, Inc. (“MIGI”), an insurance holding company.  MIGI owns 
100%  of  Meridian  Security  Insurance  Company  (“Meridian  Security”),  a  property-casualty  insurer.    In  2001,  Mutual  merged  with 
Meridian Mutual Insurance Company (“Meridian Mutual”), with Mutual continuing as the surviving corporation, and in a substantially
concurrent  transaction  Mutual  acquired  the  outstanding  shares  of  MIGI.    MIGI  is  also  a  party  to  an  affiliation  agreement  with 
Meridian  Citizens  Mutual  Insurance  Company  (“Meridian  Citizens  Mutual”),  a  property-casualty  insurer.    Meridian  Security  and 
Meridian  Citizens  Mutual  are  hereafter  referred  to  collectively  as  the  “MIGI  Insurers,”  and  together  with  MIGI,  the  “MIGI 
Companies.”

STFC  owns  100%  of  Stateco  Financial  Services,  Inc.  (“Stateco”),  which  provides  investment  management  services  to 
affiliated  insurance  companies.    STFC  also  owns  100%  of  Strategic  Insurance  Software,  Inc.  (“S.I.S.”),  a  developer  and  seller  of
insurance-related  software.    518  Property  Management  and  Leasing,  LLC  (“518  PML”),  whose  members  are  State  Auto  P&C  and 
Stateco, owns and leases real and personal property to affiliated companies.  The results of the operations of S.I.S. and 518 PML
are not material to the total operations of STFC.   

State Auto Financial, State Auto P&C, Milbank, Farmers, SA Ohio, SA National, Mid-Plains, Stateco, S.I.S., and 518 PML are 

hereafter referred to collectively as the “Company.” 

State Auto P&C has participated in a quota share reinsurance pooling arrangement with Mutual since 1987 (the “Pooling 
Arrangement”).    At  year  end,  the  participants  in  the  Pooling  Arrangement  were  State  Auto  P&C,  Mutual,  Milbank,  SA  Wisconsin, 
Farmers, SA Ohio and SA Florida.  As of January 1, 2005, Meridian Security and Meridian Citizens Mutual were added to the Pooling
Arrangement.    State  Auto  P&C,  Mutual,  Milbank,  SA  Wisconsin,  Farmers,  SA  Ohio,  SA  Florida,  Meridian  Security  (as  of  January  1, 
2005) and Meridian Citizens Mutual (as of January 1, 2005) are hereafter referred to collectively as the “Pooled Companies.”  State
Auto  P&C,  Milbank,  Farmers  and  SA  Ohio  are  hereafter  referred  to  collectively  as  the  “STFC  Pooled  Companies.”    See  “Pooling 
Arrangement” in the “Narrative Description of Business.”  The Pooled Companies and SA National are hereafter referred to as the
“State Auto Group.”   

The insurers in the State Auto Group write a broad line of property and casualty insurance, such as standard personal and 
commercial  automobile,  nonstandard  personal  automobile,  homeowners,  commercial  multi-peril,  workers’  compensation,  general 
liability  and  fire  insurance,  through  approximately  22,500  independent  insurance  agents  associated  with  approximately  3,250 
agencies  in  26  states.    The  State  Auto  Group’s  insurance  products  are  marketed  primarily  in  the  central  and  eastern  parts  of  the
United States, excluding New York, New Jersey and the New England States. 

1

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

The Company considers one of its key strengths to be its core values, which are to (i) fairly price and ethically sell useful 
insurance products, (ii) treat every transaction with absolute honesty and integrity, (iii) extend dignity and respect to everyone, (iv) 
encourage innovation, and (v) fully utilize every person’s talents.  These core values are reflected in, among other things, the long-
term strategic business plan adopted by the Boards of Directors of Mutual and STFC.  This strategic business plan provides that the 
long-term  goal  of  the State Auto Group is to continue to be a premier, independent property and casualty insurer by consistently
performing in the top quartile of its peer group of companies.  The Company believes its underwriting and pricing discipline, as well 
as  its  commitment  to  delivering  its  products  as  effectively  and  efficiently  as  possible,  have  been  key  factors  in  the  Company’s
underwriting results over the last several years.   

(b)  Financial Information about Segments 

The  Company  currently  operates  in  three  segments:  State  Auto  standard  insurance,  State  Auto  nonstandard  insurance, 
and investment management services.  Prior to 2003, it operated in the following four insurance segments:  the State Auto standard
insurance  segment,  consisting  of  the  business  operations  of  the  STFC  Pooled  Companies;  the  State  Auto  nonstandard  segment, 
consisting  of  the  business  operations  of  SA  National  and  Mid-Plains;  the  Meridian  standard  segment,  consisting  of  the  standard 
insurance business of the former Meridian Mutual; and the Meridian nonstandard segment, consisting of the nonstandard business 
of  the  former  Meridian  Mutual.    As  of  January  1,  2004  and  January  1,  2003,  the  Meridian  standard  and  nonstandard  segments, 
respectively, were included in the State Auto standard and nonstandard segments because these Meridian segments no longer met 
the quantitative thresholds for separate presentation as reportable segments.  Financial information about all these segments is set 
forth in Note 15 of the Notes to the Company’s Consolidated Financial Statements included in Item 8 of this Form 10-K  Additional
information regarding the Company’s insurance and non-insurance segments is provided in “Narrative Description of Business.” 

 (c)  Narrative Description of Business 

Property and Casualty Insurance 

Pooling Arrangement 

The Pooled Companies are parties to an intercompany Pooling Arrangement.  The Pooling Arrangement was governed by 
the  reinsurance  pooling  agreement  known  as  the  “2000  Pooling  Agreement”  prior  to  January  1,  2005,  and  by  the  reinsurance 
pooling  agreement  known  as  the  “2005  Pooling  Agreement”  on  and  after  that  date.    The  Pooling  Arrangement  covers  all  the 
property  and  casualty  insurance  written  by  the  parties,  except  voluntary  assumed  reinsurance  written  by  Mutual,  Mutual  Middle 
Market Insurance (as defined in the 2005 Pooling Agreement) and intercompany catastrophe reinsurance written by State Auto P&C.
Under  the  Pooling  Arrangement  each  participant  cedes  premiums,  losses  and  expenses  on  all  of  their  business  to  Mutual,  and 
Mutual in turn cedes to each participant a specified portion of premiums, losses and expenses based on each participant’s pooling
percentage.    Mutual  then  retains  the  balance  of  the  pooled  business.    Mutual,  SA  Wisconsin,  SA  Florida,  Meridian  Security  and 
Meridian Citizens Mutual are hereafter referred to collectively as the “Mutual Pooled Companies.” 

The  following  table  sets  forth  a  chronology  of  the  participants  and  their  participation  percentage  changes  that  have 

occurred in the Pooling Arrangement since January 1, 2000: 

Year *

2000 -9/30/2001 
10/1/2001-2002 
2003 – 2004 
1/1/2005 - 

State
Auto 
P&C

39.0 
59.0 
59.0 
59.0 

Mutual

46.0 
19.0 
18.3 
19.5 

Milbank

SA
Wisconsin

Farmers

10.0 
17.0 
17.0 
17.0 

1.0 
1.0 
1.0 
0.0 

3.0 
3.0 
3.0 
3.0 

SA
Ohio

1.0 
1.0 
1.0 
1.0 

SA
Florida

Meridian 
Security

Meridian 
Citizens
Mutual

N/A 
N/A 
0.7 
0.0 

N/A 
N/A 
N/A 
0.0 

N/A 
N/A 
N/A 
0.5 

*   Time period is for the year ended December 31, unless otherwise noted. 
____________________

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

The  following  table  sets  forth  a  summary  of  the  Pooling  Arrangement  participant  percentages  of  STFC  and  Mutual, 

aggregating their respective 100% owned subsidiaries: 

Year*

STFC Pooled  
Companies

Mutual Pooled 
Companies

2000 – 9/30/2001 
10/1/2001- current 

53 
80 

47 
20 

*   Time period is for the year ended December 31, unless otherwise noted. 
___________________

Prior  to  2001,  the  pooling  percentages  were  reviewed  by  management  at  least  annually,  and  more  often  if  deemed 
appropriate by management or the Board of Directors of each company, to determine whether any adjustments should be made.  
As  a  result  of  the  changes  made  to  the  pooling  percentages  in 2001,  it  is  not  management’s  current  intention  to  recommend  an 
adjustment to the STFC Pooled Companies aggregate participation percentage in the foreseeable future.  Under revised procedures,
management of each of the Pooled Companies would make recommendations to a standing independent committee of the Board of 
both  Mutual  and  STFC.    These  independent  committees  would  review  and  evaluate  such  factors  as  they  deem  relevant  and 
recommend  any  appropriate  pooling  change  to  the  Boards  of  both  Mutual  and  STFC.  See  “Management  Agreement”  in  the 
“Narrative Description of Business.”  The Pooling Arrangement is terminable by any party on 90 days’ notice or by mutual agreement
of the parties.  None of the Pooled Companies currently intends to terminate the Pooling Arrangement. 

Under  the  terms  of  the  Pooling  Arrangement,  all  premiums,  incurred  losses,  loss  expenses  and  other  underwriting 
expenses are prorated among the companies party to the agreement on the basis of their participation in the pool.  By spreading
the  underwriting  risk  among  each  of  the  participants,  the  Pooling  Arrangement  is  designed  to  produce  more  uniform  and  stable 
underwriting  results  for  each  of  the  Pooled  Companies  than  any  one  company  would  experience  individually.    One  effect  of  the 
Pooling  Arrangement is to provide each participant with an identical mix of pooled property and casualty insurance business on a
net basis. 

The 2005 Pooling Agreement and the 2000 Pooling Agreement both contain a provision excluding catastrophic losses and 
loss  adjustment  expenses  incurred  by  the  parties  in  the  amount  of  $100.0  million  in  excess  of  $120.0  million,  as  well  as  the 
premium for such exposures.  State Auto P&C reinsures each insurer in the State Auto Group for this layer of reinsurance under a
Catastrophe  Assumption  Agreement.    No  losses  were  paid  by  State  Auto  P&C  under  the  Catastrophe  Assumption  Agreement  in 
2004, 2003 or 2002.  See “Reinsurance” in the “Narrative Description of Business.” 

Prior  to  January  1,  2005,  the  direct  business  of  the  MIGI  Insurers  was  not  included  in  the  Pooling  Arrangement  and  to 
that extent was not included in the insurance operations of the Company for periods ending prior to January 1, 2005.  If State Auto 
P&C  had  been  required  to  pay  catastrophe  losses  of  the  MIGI  Insurers  under  the  above  referenced  Catastrophe  Assumption 
Agreement, those losses would have impacted the Company’s results.   

Also,  excluded  from  both  the  2000  Pooling  Agreement  and  the  2005  Pooling  Agreement  is  Mutual  Middle  Market 
Insurance.    If  State  Auto  P&C  were  required  to  pay  catastrophe  losses  of  the  Mutual  Middle  Market  Insurance  under  the  above 
referenced Catastrophe Assumption Agreement, these losses would impact the Company’s results. 

Nonstandard Auto Insurance 

The  Company  writes  nonstandard  auto  insurance  through  SA  National.    See  “Marketing”  in  “Narrative  Description  of 
Business.”    This  business  is  not  part  of  the  Pooling  Arrangement.    See  also  “Reportable  Segments”  in  “Narrative  Description  of 
Business.”

Management Agreement 

State Auto P&C’s employees provide all organizational, operational and management functions for all insurance affiliates 
within the State Auto Group through management and cost sharing agreements. Through December 31, 2004, for the performance 
of  its  services  under  two  of  the  management  agreements,  State  Auto  P&C  was  paid  a  quarterly  management  and  operations 
services fee based on formulas outlined in the agreements.  Under the “2000 Midwest Management Agreement” among State Auto 
P&C,  Mutual  and  SA  Wisconsin,  SA  Wisconsin  pays  0.75%  of  direct  written  premium  for  management  and  operation  services 
performed by employees of State Auto P&C.  Under the “MIGI Management Agreement” among State Auto P&C, MIGI and the MIGI 
Insurers,  each  of  the  MIGI  Companies  paid  State  Auto  P&C  a  management  fee  of  10%  of  all  State  Auto  P&C’s  employee-related 
costs  in  exchange  for  the  services  of  those  employees,  in  addition  to  reimbursing  State  Auto  P&C  for  the  actual  costs  of  such 
services.    Mutual  provides  facilities  for  all  the  insurance  affiliates  under  management  or  cost  sharing  agreements,  including  the
“2000  Management  Agreement”  to  which  State  Auto  P&C  and  Mutual  are  parties,  among  other  affiliates.  Subject  to  regulatory 
approval,  the  2000  Management  Agreement  has  been  amended  and  restated  as  of  January  1,  2005,  known  as  the  “2005 
Management  Agreement,”  and  the  MIGI  Companies  and  Farmers  will  become  parties.    The  Company  anticipates  terminating 
separate  management  agreements  that  had  been  in  place  among  State  Auto  P&C  and  the  MIGI  Companies  and  Farmers, 
respectively, upon the 2005 Management Agreement taking effect.  

3

 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Each  of  the  affiliated  management  and  cost  sharing  agreements,  except  the  MIGI  Management  Agreement,  has  a  ten-
year term and automatically renews for an additional ten-year period unless sooner terminated in accordance with its terms.  If the 
2005 Management Agreement is terminated for any reason, the Company would have to locate facilities to continue its operations,
although the Company does not anticipate such termination. 

Reportable Segments 

See Note 15, Reportable Segments of the Notes to the Company’s Consolidated Financial Statements included in Item 8 of 

this Form 10-K, and Item 7 of this Form 10-K.” 

Marketing

The State Auto Group markets its products in 26 states through approximately 22,500 insurance agents associated with 
approximately  3,250  independent  insurance  agencies.    None  of  the  companies  in  the  State  Auto  Group  has  any  contracts  with 
managing general agencies.

SA  National  markets  nonstandard  products  in  21  states  exclusively  through  the  Company’s  network  of  independent 
agents.  Mid-Plains wrote nonstandard auto insurance in Iowa and Kansas through the agency network of Farmers in those states. 
In  December  2004,  Mid-Plains  was  dissolved  and  its  insurance  liabilities  were  assumed  by  SA  National.    See  “Nonstandard  Auto 
Insurance” in the “Narrative Description of Business.” 

Because  independent  insurance  agents  significantly  influence  which  insurance  company  their  customers  select, 
management  views  the  Company’s  independent  insurance  agents  as  its  primary  customers.    Management  strongly  supports  the 
independent agency system and believes that maintenance of a strong agency system is essential for the Company’s present and 
future  success.    As  such,  the  Company  continually  develops  programs  and  procedures  to  enhance  agency  relationships,  including 
the  following:  regular  travel  by  senior  management  and  branch  office  staff  to  meet  with  agents,  in  person,  in  their  home  states;
training opportunities; travel incentives related to profit and growth; and an agent stock purchase plan. 

The Company actively helps its agencies develop professional sales skills within their staff.  The training programs include 
both products and sales training in concentrated programs conducted in the Company’s home office.  Further, the training programs
include disciplined follow-up and coaching for an extended time.  Other targeted training sessions are held in the Company’s branch
office locations from time to time. 

The  Company  has  made  continuing  efforts  to  use  technology  to  make  it  easier  for  its  agents  to  do  business  with  the 
Company.    The  Company  offers  internet-based  rating,  policy  application  submission  and  execution  of  endorsements  for  certain 
products.  In addition, the Company provides its agents with the opportunity to maintain policyholder records electronically, avoiding 
the expense of preparing and storing paper records.  Software developed by S.I.S. also enhances the ability of the Company and its
agents to take advantage of electronic data submission.  The Company believes that, since agents and their customers realize better
service and efficiencies through automation, they value their relationship with the Company.  Automation can make it easier for the 
agent  to  do  business  with  the  Company,  which attracts prospective agents and enhances the existing agencies’ relationships with
the Company. 

The Company shares the cost of approved advertising with selected agencies.  The Company provides agents with certain 
travel and cash incentives if they achieve certain sales and underwriting profit levels.  Further, the Company recognizes its very top 
agencies – measured by consistent profitability, achievement of written premium thresholds and growth - as Inner Circle Agencies.  
Inner  Circle  Agencies  are  rewarded  with  additional  trip  and  financial  incentives,  including  additional  profit  sharing  bonus  and
additional contributions to their Inner Circle Agent Stock Purchase Plan, a part of the Agent Stock Purchase Plan described below.

To  strengthen  agency  commitment  to  producing  profitable  business  and  further  develop  its  agency  relationships,  the 
Company’s Agent Stock Purchase Plan offers its agents the opportunity to use commission income to purchase the Company’s stock.
The  Company’s  transfer  agent  administers  the  plan  using  commission  dollars  assigned  by  the  agents  to  purchase  shares  on  the 
open market through a stockbroker.  The Company also makes available to certain top performing agents the opportunity to vest 
grants  of  options  in  the  Company’s  common  shares  provided  the  participants  meet  performance  targets  described  in  the  Agent 
Stock Option Plan. 

The  Company  receives  premiums  on  products  marketed  in  Alabama,  Arkansas,  Florida,  Georgia,  Illinois,  Indiana,  Iowa, 
Kansas,  Kentucky,  Maryland,  Michigan,  Minnesota,  Mississippi,  Missouri,  North  Carolina,  North  Dakota,  Ohio,  Oklahoma, 
Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Virginia, West Virginia and Wisconsin.  During 2004, the seven states
that  contributed  the  greatest  percentage  of  the  Company’s  direct  premiums  written  were  as  follows:  Ohio  (18.6%),  Kentucky 
(11.5%), Tennessee (6.9%), Minnesota (6.4%), Pennsylvania (5.2%), Maryland (4.7%) and Indiana (4.2%).   

4

 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Claims 

Insurance claims on policies written by the Company are usually investigated and settled by staff claims adjusters.  The 
Company's  claims  division  emphasizes  timely  investigation  of  claims,  settlement  of  meritorious  claims  for  equitable  amounts, 
maintenance  of  adequate  reserves  for  claims,  and  control  of  external  claims  adjustment  expenses.    Achievement  of  these  goals 
supports the Company's marketing efforts by providing agents and policyholders with prompt and effective service.   

Claim settlement authority levels are established for each adjuster, supervisor and manager based on his or her level of 
expertise  and  experience.    The  claims  division  is  responsible  for  reviewing  the  claim,  obtaining  necessary  documentation  and 
establishing  loss  and  expense  reserves  of  certain  claims.    Generally,  property  or  casualty  claims  estimated  to  reach  $150,000  or
above are sent to the home office to be supervised by claims division specialists.  Branches with small volumes of large claims report 
claims to the home office at a lower dollar threshold.  In territories in which there is not sufficient volume to justify having full-time 
adjusters,  the  Company  uses  independent  appraisers  and  adjusters  to  evaluate  and  settle  claims  under  the  supervision  of  claims 
division personnel. 

The  Company  attempts  to  minimize  claims  adjusting  costs  by  settling  as  many  claims  as  possible  through  its  internal 
claims  staff  and,  if  possible,  by  settling disputes  regarding  automobile  physical  damage  and  property insurance  claims  (first  party
claims)  through  arbitration.    In  addition,  selected  agents  have  authority  to  settle  small  first  party  claims,  which  improves  claims
service. 

Claim representatives use third party, proprietary bodily injury evaluation software to help them value bodily injury claims, 
except  for  the  most  severe  injury  cases.    This  software  continues  to  be  a  valuable  tool  for  the  Company.    The  Claims  Contact 
Centers allow the Company to improve claims efficiency and economy by concentrating the handling of smaller, less complex claims
in  a  centralized  environment.    The  Company  provides  24  hour,  seven  days  a  week claim service, either through associates in the 
Claims Contact Centers, which are located in Des Moines, Iowa and Columbus, Ohio, or, for a few overnight hours, through a third
party service provider. 

Reserves 

Loss  reserves  are  management’s  best  estimates  at  a  given  point  in  time  of  what  the  Company  expects  to  pay  to 
claimants,  based  on  facts,  circumstances  and  historical  trends  then  known.    During  the  loss  settlement  period,  additional  facts
regarding individual claims may become known, and consequently it often becomes necessary to refine and adjust the estimates of
liability.    The  Company’s  results  of operations and financial condition could be impacted, perhaps significantly, in the future if the 
ultimate payments required to settle claims vary from the liability currently recorded. 

The  Company  maintains  reserves  for  the  eventual  payment  of  losses  and  loss  expenses  for  both  reported  claims  and 
incurred  claims  that  have  not  yet  been  reported.    Loss  expense  reserves  are  intended  to  cover  the  ultimate  costs  of  settling  all
losses, including investigation, litigation and in-house claims processing costs from such losses. 

Reserves for reported losses are initially established on either a case-by-case or formula basis depending on the type and 
circumstances of the loss.  The case-by-case reserve amounts are determined based on the Company's reserving practices, which 
take  into  account  the  type  of  risk,  the  circumstances  surrounding  each  claim  and  policy  provisions  relating  to  types  of  loss.   The
formula reserves are based on historical paid loss data for similar claims with provisions for trend changes caused by inflation.  Loss 
and  loss  expense  reserves  for  incurred  claims  that  have  not  yet  been  reported  are  estimated  based  on  many  variables  including 
historical  and  statistical  information,  changes  in  exposure  units, inflation, legal developments, storm loss estimates, and economic
conditions.  Case and formula basis loss reserves are reviewed on a regular basis.  As new data becomes available, estimates are
updated resulting in adjustments to loss reserves.  Generally, reported losses initially reserved on a formula basis which have not 
settled after six months, are case reserved at that time.  Although management uses many resources to calculate reserves, there is 
no  precise  method  for  determining  the  ultimate  liability.    The  Company  does  not  discount  loss  reserves  for  financial  statement 
purposes.  Additional information regarding the Company’s reserves is included in Item 7 of this Form 10-K in the Losses and Loss
Expenses Payable section included therein. 

Mutual  has  guaranteed  the  adequacy  of  State  Auto  P&C's  loss  and  loss  expense  reserves  as  of  December  31,  1990.  

Pursuant to the guarantee, Mutual has agreed to reimburse State Auto P&C for any losses and loss expenses in excess of State Auto
P&C's December 31, 1990 reserves ($65.5 million) that may develop from claims that have occurred on or prior to that date.  This
guarantee ensures that any deficiency in the reserves of State Auto P&C as of December 31, 1990, under the Pooling Arrangement 
percentages effective on December 31, 1990 will be reimbursed by Mutual.  As of December 31, 2004, there has been no adverse 
development of these reserves.  In the event Mutual becomes financially impaired, and subject to regulatory restrictions, it may be 
unable to make any such reimbursement. 

5

 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

The following table presents one-year development information on changes in the reserve for loss and loss expenses of 

the Company for each of the three years in the period ended December 31, 2004: 

($ millions)

Year Ended December 31
       2003

         2004

        2002

Beginning of Year: 
Loss and loss expenses payable ................................................................
Less:  Reinsurance recoverable on losses and loss expenses payable(1) .......
Net losses and loss expenses payable(2) ....................................................
Provision for losses and loss expenses occurring: 
  Current year ..........................................................................................
  Prior years(3)  .........................................................................................
    Total ...................................................................................................
Loss and loss expense payments 
  for claims occurring during: 
    Current year ........................................................................................
    Prior years...........................................................................................
      Total.................................................................................................
End of Year: 
  Net losses and loss expenses payable .....................................................
  Add:  Reinsurance recoverable on losses and loss expenses payable(4) ......
Losses and loss expenses payable(5)..........................................................

$ 643.0 
  14.2
628.8

641.4
(22.2)
619.2

361.5
230.6
592.1

655.9
    25.9
$ 681.8

600.9 
    8.8 
592.1 

653.0 
  (1.8) 
651.2 

370.7 
243.8 
614.5 

628.8 
  14.2 
643.0 

523.8 
  13.9
509.9 

641.1 
  12.4
653.5 

349.7 
221.6
571.3 

592.1 
    8.8
600.9

(1) 

(2) 

(3)  

(4) 

(5)  

Includes amounts due from affiliates of $5.7 million, $4.3 million, and $8.9 million, respectively. 
Includes net amounts assumed from affiliates of $303.9 million, $304.0 million and $280.0 million, respectively. 
This  line  item  shows  increases  (decreases)  in  the  current  calendar  year  in  the  provision  for  losses  and  loss 
expenses attributable to claims occurring in prior years.  The decrease of $22.2 million and $1.8 million in 2004 
and  2003,  respectively,  and  the  increase  of  $12.4  million  in  2002  for  claims  occurring  in  prior  years  is  well 
within normal expectations for reserve development and claim settlement uncertainty. 
Includes amounts due from affiliates of $5.7 million for 2004 and 2003 and $4.3 million for 2002. 
Includes net amounts assumed from affiliates of $296.9 million, $303.9 million, and $304.0 million, respectively. 

_____________________

The following table sets forth the development of reserves for losses and loss expenses from 1994 through 2004 for the 
Company.  "Net liability for losses and loss expenses payable" sets forth the estimated liability for unpaid losses and loss expenses 
recorded  at  the  balance  sheet  date,  net  of  reinsurance  recoverables,  for  each of the indicated years.  This liability represents the 
estimated  amount  of  losses  and  loss  expenses  for  claims  arising  in  the  current  and  all  prior  years  that  are  unpaid  at  the  balance
sheet date, including losses incurred but not reported to the Company. 

The lower portion of the table shows the re-estimated amounts of the previously reported reserve based on experience as 
of the end of each succeeding year.  The estimate is increased or decreased as more information becomes known about the claims 
incurred. 

The upper section of the table shows the cumulative amounts paid with respect to the previously reported reserve as of 
the  end  of  each  succeeding  year.    For  example,  through  December  31,  2004,  the  Company  had  paid  68.8%  of  the  currently 
estimated losses and loss expenses that had been incurred, but not paid, as of December 31, 1995. 

The amounts on the "cumulative redundancy (deficiency)" line represent the aggregate change in the estimates over all 
prior years.  For example, the 1995 calendar year reserve has developed a $33.0 million or 16.0% redundancy through December 
31, 2004.  That amount has been included in operations over the ten years and did not have a significant effect on income in any
one year.  The effects on income caused by changes in estimates of the reserves for losses and loss expenses for the most recent
three years are shown in the foregoing three-year loss development table. 

In  evaluating  the  information  in  the  table,  it  should  be  noted  that  each  amount  includes  the  effects  of  all  changes  in 
amounts for prior periods.  For example, the amount of the redundancy related to losses settled in 1997, but incurred in 1994, will 
be included in the cumulative redundancy amount for years 1994, 1995 and 1996.  The table does not present accident or policy 
year  development  data,  which  readers  may  be  more  accustomed  to  analyzing.    Conditions  and  trends  that  have  affected  the 
development  of  the  liability  in  the  past  may  not  necessarily  occur  in  the  future.    Accordingly,  it  may  not  be  appropriate  to 
extrapolate future redundancies or deficiencies based on this table. 

6

 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

In  1995,  1998,  1999,  2000  and  2001,  the  Pooling  Arrangement  was  amended  to  increase  the  Company’s  share  of 
premiums, losses and expenses.    An amount of assets equal to the increase in net liabilities was transferred to the Company from
Mutual in 1995, 1998, 1999, 2000 and 2001 in conjunction with each year's respective pooling change.  The amount of the assets 
transferred  from  Mutual  in  1995,  1998,  1999,  2000  and  2001  has  been  netted  against  and  has  reduced  the  cumulative  amounts 
paid for years prior to 1995, 1998, 1999, 2000 and 2001, respectively.   

[See table on following page.] 

7

 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

($ millions)

1994

1995

1996

1997

Years Ended December 31
2000

1999

1998

2001

2002

2003

2004

Net liability for losses 
  and loss expenses payable 

Paid (cumulative) 
  as of: 

  One year later 
  Two years later 
  Three years later 
  Four years later 
  Five years later 
  Six years later 
  Seven years later 
  Eight years later 
  Nine years later 
  Ten years later 

Net liability re-estimate as of: 

  One year later 
  Two years later 
  Three years later 
  Four years later 
  Five years later 
  Six years later 
  Seven years later 
  Eight years later 
  Nine years later 
  Ten years later 

Cumulative redundancy  

(deficiency) 

Cumulative redundancy  

(deficiency) 

$126.7 

$206.3 

$199.5 

$194.2 

$205.0 

$221.7 

$236.7 

$509.9 

$592.1 

$628.8 

$655.9 

1.5% 
29.1% 
44.5% 
51.0% 
54.6% 
58.8% 
52.3% 
54.4% 
57.2% 
59.1% 

87.4% 
77.1% 
77.0% 
72.9% 
70.9% 
70.0% 
72.6% 
72.8% 
77.7% 
79.2% 

38.2% 
55.4% 
63.3% 
67.7% 
71.9% 
67.1% 
69.3% 
67.2% 
68.8% 

87.0% 
86.4% 
83.2% 
81.6% 
81.3% 
83.6% 
83.7% 
82.5% 
84.0% 

39.4% 
54.1% 
65.0% 
73.2% 
69.8% 
74.6% 
77.1% 
79.8% 

91.3% 
87.3% 
86.7% 
87.0% 
92.6% 
92.9% 
96.1% 
98.0% 

32.7% 
54.6% 
70.1% 
69.2% 
77.1% 
81.8% 
85.8% 

35.4% 
61.6% 
62.1% 
78.8% 
86.3% 
92.5% 

41.8% 
43.0% 
71.9% 
86.9% 
96.1% 

5.9% 
52.7% 
79.9% 
95.5% 

43.4% 
65.3% 
78.4% 

41.2% 
60.8% 

36.7% 

-- 

93.0% 
92.0% 
91.9% 
102.0% 
101.4% 
106.1% 
108.9% 

96.6% 
96.7% 
111.9% 
111.5% 
115.6% 
118.5% 

97.5% 
119.1% 
120.3% 
123.2% 
126.7% 

125.7% 
129.1% 
133.1% 
136.1% 

102.4% 
105.1% 
106.9% 

99.7% 
100.6% 

96.5% 

-- 

$26.4 

$33.0 

$3.9 

($17.2) 

($37.8) 

($59.2) 

($85.3) 

($35.2) 

($3.8) 

$22.2 

20.8% 

16.0% 

2.0% 

(8.9%) 

(18.5%) 

(26.7%) 

(36.1%) 

(6.9%) 

(0.6%) 

3.5% 

-- 

-- 

Gross* liability – end of year 
Reinsurance recoverable 
Net liability – end of year 

$277.8 
$151.0 
$126.8 

$412.6 
$206.2 
$206.4 

$410.7 
$211.2 
$199.5 

$402.7 
$208.6 
$194.1 

$414.3 
$209.2 
$205.1 

$438.7 
$217.1 
$221.6 

$457.2 
$220.5 
$236.7 

$743.7 
$233.8 
$509.9 

$862.4 
$270.3 
$592.1 

$934.0 
$305.2 
$628.8 

$1,006.4 
$   350.5 
$   655.9 

Gross liability 

re-estimated - latest 
Reinsurance recoverable 
re-estimated -latest 

Net liability 

96.6% 

85.4% 

96.0% 

102.7% 

111.2% 

113.9% 

119.9% 

105.2% 

99.6% 

96.5% 

111.1% 

86.8% 

94.1% 

97.0% 

104.1% 

100.7% 

102.5% 

101.6% 

97.4% 

96.7% 

re-estimated - latest 

79.2% 

84.0% 

98.0% 

108.9% 

118.5% 

126.7% 

136.1% 

106.9% 

100.6% 

96.5% 

*Gross liability includes:  Direct & assumed losses and loss expenses payable. 

As the Pooling Arrangement provides for the right of offset, the Company has reported losses and loss expenses payable ceded to
Mutual as assets only in situations when net amounts ceded to Mutual exceed that assumed.  The following table provides a reconciliation 
of the reinsurance recoverable to the amount reported in the Company’s consolidated financial statements at each balance sheet date: 

-- 

-- 

-- 

Reinsurance recoverable 
Amount netted against 
  assumed from Mutual 
Net reinsurance recoverable 

$151.0 

$206.2 

$211.2 

$208.6 

$209.2 

$217.1 

$220.5 

$233.8 

$270.3 

$305.2 

$350.5 

$142.6
$8.4 

$193.3
$12.9 

$196.9
$14.3 

$195.3
$13.3 

$197.7
$11.5 

$206.3
$10.8 

$212.6
$7.9 

$219.9
$13.9 

$261.5
$8.8 

$291.0
$14.2 

$324.6
$25.9 

8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Reinsurance

Members  of  the  State  Auto  Group  follow  the  customary  industry  practice  of  reinsuring  a  portion  of  their  exposures  and 
paying to the reinsurers a portion of the premiums received.  Insurance is ceded principally to reduce net liability on individual risks 
or  for  individual  loss  occurrences,  including  catastrophic  losses.    Although  reinsurance  does  not  legally  discharge  the  individual
members of the State Auto Group from primary liability for the full amount of limits applicable under their policies, it does make the 
assuming reinsurer liable to the extent of the reinsurance ceded. 

Each  member  of  the  State  Auto  Group  is  party  to  working  reinsurance  treaties  for  property,  casualty  and  workers 
compensation lines with several reinsurers arranged through a reinsurance intermediary.  Under the property per risk excess of loss
treaty, each member is responsible for the first $2.0 million of each covered loss, and the reinsurers are responsible for 100% of the 
excess over $2.0 million up to $10.0 million of covered loss. The rates for this reinsurance are negotiated annually.

The terms of the casualty excess of loss program provide that each company in the State Auto Group is responsible for 
the first $2.0 million of a covered loss.  The reinsurers are responsible for 82.5% of the excess over $2.0 million up to $5.0 million of 
covered  loss.    Also,  certain  unusual  claim  situations  involving  bodily  injury  liability,  property  damage,  uninsured  motorist  and
personal  injury  protection  are  covered  by  an  arrangement  that  provides  for  $10.0  million  of  coverage  in  excess  of  a  $5.0  million
retention for each loss occurrence.  This layer of reinsurance sits above the $3.0 million excess of $2.0 million arrangement.  The 
rates for this reinsurance are negotiated annually.

The  terms  of  the  workers  compensation  excess  of  loss  program  provide  that  each  company  in  the  State  Auto  Group  is 
responsible for the first $2.0 million of covered loss.  The reinsurers are responsible for 100% of the excess over $2.0 million up to 
$10.0 million of covered loss. Net retentions under this contract may be submitted to the casualty excess of loss program, subject to 
a limit of $2.0 million per loss occurrence.  The rates for this reinsurance are negotiated annually. 

In addition to the workers compensation reinsurance program described above, as of July 1, 2004, each company in the 
State  Auto  Group  became  party  to  an  agreement  which  provides  an  additional  layer  of  excess  of  loss  reinsurance  for  workers 
compensation  losses  involving  multiple  workers.  Subject to $10.0 million of retention, reinsurers are responsible for 100% of the
excess over $10.0 million up to $20.0 million of covered loss.  This coverage is subject to a “Maximum Any One Life” limit of $10.0
million.  The rates for this reinsurance are negotiated annually. 

In addition, the State Auto Group has secured other reinsurance to limit the net cost of large loss events for certain types 
of coverage.  Included are umbrella liability losses which are reinsured up to a limit of $10.0 million above a maximum $0.6 million
retention.  The State Auto Group also makes use of facultative reinsurance for unique risk situations and participates in involuntary
pools and associations in certain states. 

The  State  Auto  Group  participates  in  an  intercompany  catastrophe  reinsurance  program.    Under  this  program,  the 
members of the State Auto Group, on a combined basis, retain the first $40.0 million of catastrophe losses that affect at least two 
individual risks.  For catastrophe losses incurred by the State Auto Group up to $80.0 million, in excess of $40.0 million, traditional 
reinsurance  coverage  is  provided  with  a  co-participation  of  5%.    For  catastrophe  losses  incurred  by  the  State  Auto  Group  up  to 
$100.0 million, in excess of $120.0 million, in exchange for a premium paid by each reinsured company, State Auto P&C acts as the
catastrophe  reinsurer  for  the  State  Auto  Group  under  the  terms  of  an  intercompany  catastrophe  reinsurance  agreement.    There 
have been no losses assumed under this agreement. 

To  provide  funding  if  the  State  Auto  Group  were  to  incur  catastrophe  losses  in  excess  of  $120.0  million,  State  Auto 
Financial has a structured contingent financing arrangement in place with a financial institution and a syndicate of other lenders (the 
“Lenders”)  to  provide  up  to  $100.0  million  for reinsurance purposes.  In the event of such a loss, this arrangement provides that
State Auto Financial would sell redeemable preferred shares to SAF Funding Corporation, a special purpose company (“SPC”), which
would borrow the money necessary for such purchase from the Lenders.  State Auto Financial would then contribute to State Auto 
P&C the funds received from the sale of its preferred shares, thereby preserving the statutory surplus of State Auto P&C.  State Auto 
P&C would use the contributed capital to pay its direct catastrophe losses and losses assumed under the intercompany catastrophe
reinsurance agreement.  State Auto Financial is obligated to repay SPC (which would repay the Lenders) by redeeming the preferred
shares  in  ten  semiannual  installments.    In  the  event  of  a  default  by  State  Auto  Financial,  the  obligation  to  repay  SPC  has  been
secured by a Put Agreement among State Auto Financial, Mutual and the Lenders, under which Mutual would be obligated to either 
purchase the preferred shares from SPC or repay SPC for the loan(s) outstanding.  This funding arrangement, if exercised, would
have the impact of adding up to $100.0 million of additional debt to the Company while providing needed cash to pay claims, while
at the same time preserving the investment portfolio of the Company in the short term. 

SA  National  has  a  reinsurance  agreement  with  Mutual  pursuant  to  which  Mutual  assumes  up  to  $4.9  million  of  each 
liability loss occurrence in excess of SA National’s $50,000 of retention; and up to $0.5 million of each catastrophe loss occurrence in 
excess  of  SA  National’s  $50,000  of  retention.    Mutual  further  provides  SA  National  with  an  8.5%  quota  share  within  the  $50,000 
retention  on  liability  coverages,  and  a  20%  quota  share  on  physical  damage  coverages.    In  connection  with  its  dissolution  in 
December  2004,  Mid-Plains  entered  into  an  assumption  reinsurance  agreement  with  SA  National  for  all  Mid-Plains’  property  and 
casualty insurance policy liabilities. 

See  the  discussion  regarding  the  federal  Terrorism  Risk  Insurance  Act  of  2002  (the  “Terrorism  Act”)  in  the  Regulation 

section and in Item 7 of this Form 10-K in the Other External Factors section included therein. 

9

 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Regulation

Most states, including all the domiciliary states of the State Auto Group, have enacted legislation that regulates insurance 
holding  company  systems.    Each  insurance  company  in  the  holding  company  system  is  required  to  register  with  the  insurance 
supervisory  agency  of  its  state  of  domicile  and  furnish  information  concerning  the  operations  of  companies  within  the  holding 
company  system  that  may  materially  affect  the  operations,  management  or  financial  condition  of  the  insurers  within  the  system. 
Pursuant  to  these  laws,  the  respective  insurance  departments  may  examine  any  members  of  the  State  Auto  Group,  at  any  time, 
require disclosure of material transactions involving insurer members of the holding company system, and require prior notice and
an  opportunity  to  disapprove  of  certain  "extraordinary"  transactions,  including,  but  not  limited  to,  extraordinary  dividends  to
shareholders.  Pursuant to these laws, all transactions within the holding company system affecting any members of the State Auto
Group  must  be  fair  and  equitable.    In  addition,  approval  of  the  applicable  Insurance  Commissioner  is  required  prior  to  the 
consummation of transactions affecting the control of an insurer.  The insurance laws of all the domiciliary states of the State Auto 
Group  provide  that  no  person  may  acquire  direct  or  indirect  control  of  a  domestic  insurer  without  obtaining  the  prior  written 
approval of the state insurance commissioner for such acquisition. 

In addition to being regulated by the insurance department of its state of domicile, each insurance company is subject to 
supervision and regulation in the states in which it transacts business.  Such supervision and regulation relate to numerous aspects 
of an insurance company's business operations and financial condition.  The primary purpose of such supervision and regulation is
to  ensure  financial  stability  of  insurance  companies  for  the  protection  of  policyholders.    The  laws  of  the  various  states  establish
insurance departments with broad regulatory powers relative to granting and revoking licenses to transact business, regulating trade 
practices,  licensing  agents,  approving  policy  forms,  setting  reserve  requirements,  determining  the  form  and  content  of  required
statutory financial statements, prescribing the types and amount of investments permitted and requiring minimum levels of statutory
capital  and  surplus.    Although  premium  rate  regulation  varies  among  states  and  lines  of  insurance,  such  regulations  generally 
require  approval  of  the  regulatory  authority  prior  to  any  changes  in  rates.    In  addition,  all  of  the  states  in  which  the  State  Auto 
Group  transacts  business  have  enacted  laws  which  restrict  these  companies’  underwriting  discretion.    Examples  of  these  laws 
include restrictions on policy terminations, restrictions on agency terminations and laws requiring companies to accept any applicant
for automobile insurance.  These laws may adversely affect the ability of the insurers in the State Auto Group to earn a profit on 
their underwriting operations. 

Insurance  companies  are  required  to  file  detailed  annual  reports  with  the  supervisory  agencies  in  each  of  the  states  in 

which they do business, and their business and accounts are subject to examination by such agencies at any time. 

There can be no assurance that such regulatory requirements will not become more stringent in the future and have an 

adverse effect on the operations of the State Auto Group.   

Dividends.    STFC’s  insurance  subsidiaries  generally  are  restricted  by  the  insurance  laws  of  their  respective  states  of 
domicile  as  to  the  amount  of  dividends  they  may  pay  to  STFC  without  the  prior  approval  of  the  respective  state  regulatory 
authorities.  Generally, the maximum dividend that may be paid by an insurance subsidiary during any year without prior regulatory
approval is limited to the greater of a stated percentage of that subsidiary’s statutory surplus as of a certain date, or adjusted net 
income of the subsidiary, for the preceding year. Under current law, a total of $94.7 million is available for payment to State Auto 
Financial as a dividend from State Auto P&C, Milbank, Farmers, SA Ohio and SA National during 2005 without prior approval from 
their respective domiciliary state insurance departments. 

Rate and Related Regulation.    In  general,  the  Company  is  not  aware  of  the  adoption  of  any  adverse  legislation  or 
regulation  by  any  state  where  the  Company  did  business  during  2004  which  would  present  material  obstacles  to  the  Company's 
overall business.  However, several states where the Company does business have passed or are considering more strict regulation
of  the  use  of  credit  scoring  in  rating  and/or  risk  selection  in  personal  lines  of  business.    Similarly,  several  states  are  considering 
restricting  insurers’  rights  to  use  loss  history  information  maintained  in  various  databases  by  insurance  support  organizations.   
These tools help the Company price its products more fairly and enhance its ability to compete for business that it believes will be 
profitable.  Such regulations would limit the ability of the Company, as well as the ability of all other insurance carriers operating in 
any affected jurisdiction, to take advantage of these tools. 

In an attempt to make capital and surplus requirements more accurately reflect the underwriting risk of different lines of 
insurance as well as investment risks that attend insurers’ operations, the National Association of Insurance Commissioners (“NAIC”)
annually  tests  insurers’  risk-based  capital  requirements.    As  of  December  31,  2004,  each  insurer  affiliated  with  the  Company 
surpassed all standards tested by the formula applying risk-based capital requirements. 

The  property  and  casualty  insurance  industry  is  also  affected  by  court  decisions.    Premium  rates  are  actuarially 
determined  to  enable  an  insurance  company  to  generate  an  underwriting  profit.    These  rates  contemplate  a  certain  level  of  risk.
The  courts  may  modify,  in  a  number  of  ways,  the  level  of  risk  which  insurers  had  expected  to  assume  including  eliminating 
exclusions, expanding the terms of the contract, multiplying limits of coverage, creating rights for policyholders not intended to be 
included  in the contract and interpreting applicable statutes expansively to create obligations on insurers not originally considered
when  the  statute  was  passed.    Courts  have  also  undone  legal  reforms  passed  by  legislatures,  which  reforms  were  intended  to 
reduce a litigant’s rights of action or amounts recoverable and so reduce the costs borne by the insurance mechanism.  These court
decisions  can  adversely  affect  an  insurer's  profitability.    They  also  create  pressure  on  rates  charged  for  coverages  adversely 
affected, and this can cause a legislative response resulting in rate suppression that can adversely affect an insurer. 

10

 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

The Terrorism Act requires the federal government and the insurance industry to share in insured losses up to $100 billion 
per year resulting from future terrorist attacks within the United States.  Under the Terrorism Act, commercial property and casualty
insurers must offer their commercial policyholders coverage against certified acts of terrorism, but the policyholders may choose to 
reject  this  coverage.    If  the  policyholder  rejects  coverage  for  certified  acts  of  terrorism,  the  Company  intends,  subject  to  the
approval of the state regulators, to cover only such acts of terrorism that are not certified acts under the Terrorism Act and that do 
not arise out of nuclear, biological or chemical agents.  The requirement for insurers to make certain coverage available under the 
Terrorism Act originally extended through December 2004, but Congress has extended it through the end of 2005.  The Terrorism 
Act will terminate on December 31, 2005, unless Congress acts to extend it again.  The Company has advocated the extension of 
this  statute.    If  the  statute  is  allowed  to  sunset,  the  foregoing  description  would  become  inapplicable.    The  Company’s  current
property reinsurance treaties exclude certified acts of terrorism.  If the Terrorism Act expires, those treaties will likely be revised to 
exclude acts of terrorism as defined within the treaties.  Likewise, if the Terrorism Act expires, the Company will pursue changes to 
its direct commercial policies to exclude acts of terrorism as defined within its policies. 

 An area of regulatory focus that arose late in 2004, and which likely will continue to receive additional focus in 2005, is 
“producer  compensation  arrangements.”    The  New  York  Attorney  General  has  undertaken  investigations  and  initiated  lawsuits 
involving allegations of improper compensation arrangements between brokers and insurance companies.  These actions have led 
several  state  insurance  departments  to  undertake  their  own  surveys  or  inquiries  into  the  activities  of  their  domestic  insurers with 
respect  to  producer  compensation  arrangements  in  their  respective  states.    Two  state  insurance  departments  have  delivered 
inquiries to the Company, and the Company has responded to each of the inquiries. It is the Company’s understanding that these 
inquiries  are  part  of  an  overall  fact-finding  process  initiated  by  these  state insurance departments, and that similar inquiries were 
made to a number of other domestic insurers in these states.  The inquiries did not indicate or imply that the Company had done
anything improper with respect to its compensation arrangements with its agents.  Because these inquiries are in their early stages
of fact finding, it cannot be predicted as to the next phase of inquiry or what, if any, legislation or rules may be proposed to address 
producer  compensation  arrangements  in  those  states  where  the  Company  has  domestic  insurers.    The  improper  producer 
compensation  arrangements  generally  involve  insurance  brokers,  which  are  persons  retained  and  compensated  by  the  insurance 
customer.  The Company markets its insurance products through independent insurance agents who have been appointed to act on 
the  Company’s  behalf,  and  the  Company,  not  the  insurance  customer,  compensates  these  agents  pursuant  to  contractual 
arrangements.  Under its agency agreements, the Company’s compensation arrangements with its agencies consist of commissions 
paid  for  the  sale  of  the  Company’s  insurance  products,  usually  based  upon  a  percentage  of  the  premium  paid  by  the  insurance 
customer, and a “contingent commission.”  This “contingent commission” is based upon the underwriting profit generated by that 
agency’s book of business placed with the State Auto Group.  Like many other sales organizations, the Company also offers sales
incentives  to  its  agencies.    The  Company  believes  that  its  agent  compensation  arrangements  are  in  compliance  with  all  laws  and 
consistent with good business practices. 

Investments

The  Company's  investment  portfolio  is  managed  to  provide  growth  of  statutory  surplus  in  order  to  facilitate  increased 
premium writings over the long term while maintaining the ability to service current insurance operations.  The primary objectives
are  to  generate  income,  preserve  capital  and  maintain  liquidity.   The Company's investment portfolio is managed separately from
that  of  Mutual  and  its  subsidiaries,  and  investment  results  are  not  shared  by  the  Pooled  Companies  through  the  Pooling 
Arrangement.    Stateco  performs  investment  management  services  for  the  Company  and  Mutual  and  its  subsidiaries,  although 
investment policies implemented by Stateco continue to be set for each company through the Investment Committee of its Board of
Directors.

The  Company's  decision  to  make  a  specific  investment  is  influenced  primarily  by  the  following  factors:  (a)  investment 
risks;  (b)  general  market  conditions;  (c)  relative  valuations  of  investment  vehicles;  (d)  general  market  interest  rates;  (e)  the
Company's liquidity requirements at any given time; and (f) the Company's current federal income tax position and relative spread
between after tax yields on tax-exempt and taxable fixed income investments.  The Company has investment policy guidelines with
respect to purchasing fixed income investments which preclude investments in bonds that are rated below investment grade by a 
recognized rating service.  The maximum investment in any single note or bond is limited to 5.0% of assets, other than obligations
of the U.S. government or government agencies, for which there is no limit.   Investments in equity securities are selected based on 
their potential for appreciation as well as ability to continue paying dividends.  See discussion regarding Market Risk included in Item 
7 of this Form 10-K.   

  The Company’s fixed maturity investments are classified as available for sale and carried at fair market value, according 
to  the  Statement  of  Financial  Accounting  Standards  (SFAS)  No.  115,  “Accounting  for  Certain  Investments  in  Debt  and  Equity 
Securities.”

 The Company’s Investment Policy and Guidelines permit investment in debt issues rated A or better by two major rating 
services.  The Company’s fixed maturities portfolio is composed of high quality, investment grade issues, comprised almost entirely
of  debt  issues  rated  AAA  or  AA.    As  of  December  31,  2004  and  2003,  the  bond  portfolio  had  a  fair  market  value  that  totaled 
$1,502.1 million and $1,427.9 million, respectively. 

At December 31, 2004 and 2003, respectively, the Company’s equity portfolio is classified as available for sale and carried 

at fair market value that totaled $193.6 million and $139.3 million, respectively. 

11

 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

The following table sets forth the Company's investment results for the periods indicated: 

($ millions)

Year ended December 31

Average Invested Assets (1).....................
Net Investment Income (2)......................
Average Yield ........................................

2004

$1,607.3
        71.8 
4.5% 

2003

1,391.9 
     64.6 
4.6% 

2002

1,210.6 
     59.7 
4.9% 

(1)         

(2)         

Average  of  the  aggregate  invested  assets  at the  beginning  and  end  of  each  period,  including  interim  quarter 
ends.  Invested assets include fixed maturities at amortized cost, equity securities at cost, other invested assets 
at cost and cash equivalents. 
Net  investment  income  is  net  of  investment expenses  and  does  not  include  realized  or  unrealized  investment 
gains or losses or provision for income taxes. 

____________________

For  additional  discussion  regarding  the  Company’s  investments,  see  Item  7  “Management’s  Discussion  and  Analysis  of 

Financial Condition and Results of Operations.” 

Competition

The  property  and  casualty  insurance  industry  is  highly  competitive.    The  Company  competes  with  numerous  insurance 
companies,  many  of  which  are  substantially  larger  and  have  considerably  greater  financial  resources.    In  addition,  because  the 
Company's  products  are  marketed  exclusively  through  independent  insurance  agencies,  most  of  which  represent  more  than  one 
company,  the  Company  faces  competition  within  each  agency.    See  "Marketing"  in  the  “Narrative  Description  of  Business.”    The 
Company competes through underwriting criteria, appropriate pricing, quality service to the policyholder and the agent, and a fully
developed agency relations program. 

Employees

As of March 4, 2005, the Company had 2,029 employees.  Employees of the Company are not covered by any collective 

bargaining agreement.  Management of the Company considers its relationship with its employees to be excellent. 

Available Information 

STFC’s  internet  website  address  is  www.stfc.com.    Through  this  internet  website  (found  under  the  “SEC  Filings”  link), 
STFC makes available, free of charge, its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 
8-K,  and  all  amendments  to  those  reports  filed  or  furnished  pursuant  to  Section  13(a)  or  15(d)  of the Securities Exchange Act of
1934  (the  “Exchange  Act”),  as  soon  as  reasonably  practicable  after  STFC  electronically  files  such  material  with  the  Securities and
Exchange Commission (the “SEC”).  Also available on its website is information pertaining to the Company’s corporate governance,
including the charters of each the standing committees of the Company’s Board of Directors, the Company’s corporate governance 
guidelines  and  the  Company’s  code  of  business  conduct.  For  a  free  copy  of  the  Form  10-K,  write  to  Terrence  L.  Bowshier,  Vice 
President, State Auto Financial Corporation, 518 East Broad Street, Columbus, Ohio 43215. 

Any of the materials the Company files with the SEC may also be read and copied at the SEC's Public Reference Room at 
450 Fifth Street, NW, Washington, DC 20549.  Information on the operation of the SEC's Public Reference Room may be obtained 
by calling the SEC at 1-800-SEC-0330.  The SEC maintains a website that contains reports, proxy and information statements, and
other information regarding issuers that file electronically with the SEC at www.sec.gov. 

12

 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Executive Officers of the Registrant 

Name of Executive Officer and 
 Position(s) with Company

Robert H. Moone, 

Chairman, President and 
Chief Executive Officer

Age(1)

61

Mark A. Blackburn, 

Senior Vice President 

Steven J. Johnston, 

Senior Vice President, 
Treasurer and Chief 
Financial Officer

John R. Lowther, 

Senior Vice President, 
Secretary and 
General Counsel

Steven R. Hazelbaker, 
Vice President

Cathy B. Miley, (3)

Vice President

Richard L. Miley, (3)
Vice President

Cynthia A. Powell, 
Vice President 

53 

45

54

49

55

50

44 

Principal Occupation(s) 
During the Past Five Years

An Executive Officer 
of the Company Since (2)

Chairman  of  the  Board  of  STFC  and  Mutual, 
1/1/01  to  present;  Chief  Executive  Officer  of 
STFC  and Mutual,  5/99  to  present;  President 
of  STFC  and  Mutual,  5/96  to  present; 
Executive  Vice  President,  11/93  to  5/96  and 
prior  thereto  Vice  President  of  STFC  and 
Mutual

Senior  Vice  President  of  STFC  and  Mutual, 
3/01  to  present;  Vice  President  of  STFC  and 
Mutual, 8/99 to 3/01 

Senior  Vice  President  of  STFC  and  Mutual, 
to  present;  Treasurer  and  Chief 
8/99 
Financial Officer of STFC and Mutual, 4/97 to 
present;  Vice  President  of  STFC  and  Mutual, 
5/95 to 8/99 

Senior  Vice  President  of  STFC  and  Mutual, 
3/01  to  present;  Secretary  and  General 
Counsel  of  STFC,  5/91  to  present  and  of 
Mutual  8/89  to  present;  Vice  President  of 
STFC,  5/91  to  3/01  and  of  Mutual  8/89  to 
3/01

Vice  President  of  Mutual, 6/01  to  present; 
Vice  President  of  STFC,  6/01  to  present; 
COO  of  MIGI  and  Meridian  Mutual,  8/00  to 
6/01; Chief Financial Officer and Treasurer of 
MIGI  and  Meridian  Mutual,    1994  to  8/00; 
Vice  President  of  MIGI  and  Meridian  Mutual,
1995 to 8/00 

Vice President of STFC, 3/98 to present; Vice 
to  present; 
President  of  Mutual,  3/95 
Assistant Secretary of Mutual, 8/92 to 3/95 

Vice President of STFC, 3/98 to present; Vice 
President  of  Mutual,  5/95 
to  present; 
Assistant  Vice  President  of  Mutual,  8/87  to 
5/95

Vice  President  of  Mutual,  3/00  to  present; 
Assistant  Vice  President,  8/96  to  3/00;  Vice 
President of STFC, 5/00 to present; Assistant 
Vice President of STFC, 4/97 to 5/00 

1991

1999

1994

1991

2001

1995

1995

2000

(1) 

(2) 

(3) 

    Age is as of March 4, 2005. 

Each  of  the  foregoing  officers  has  been  designated  by  the  Company's  Board  of  Directors  as  an  executive  officer  for 
purposes of Section 16 of the Exchange Act. 
Richard L. Miley and Cathy B. Miley are husband and wife. 

__________________________________________________________________________________________

13

 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Item 2.  Properties

The Company shares its operating facilities with Mutual pursuant to the terms of the 2000 Management Agreement, and 
subject to regulatory approval, the 2005 Management Agreement.  The Company’s corporate headquarters are located in Columbus, 
Ohio, in buildings owned by Mutual that contain approximately 280,000 square feet of office space.  The Company and Mutual also
own or lease other office facilities in numerous locations throughout the State Auto Group’s geographical areas of operation. 

Item 3.  Legal Proceedings

Insurance Business 

The Company is a party to a number of lawsuits arising in the ordinary course of its insurance business.  Management of 
the  Company  believes  that  the  ultimate  resolution  of  these  lawsuits  will  not,  individually  or  in  the  aggregate,  have  a  material,
adverse effect on the financial condition of the Company.   

Minority Shareholder Litigation—Ohio 

As  previously  reported,  on  October  16,  2003,  State  Auto  Financial,  Mutual,  and  their  respective  directors  filed  a 
complaint against Gregory M. Shepard and his company in the Common Pleas Court of Franklin County, Ohio (the "Court"), seeking 
(1) declaratory relief that neither State Auto Financial, Mutual, nor their respective directors and officers violated any fiduciary duties 
to  Mr.  Shepard,  his  company,  or  State  Auto  Financial's  minority  shareholders  in  responding  to  a  tender  offer  commenced  by  Mr. 
Shepard and his company for State Auto Financial's common shares (the "Shepard tender offer"); (2) declaratory relief that neither
State  Auto  Financial  nor  its  directors and officers have an obligation to call a meeting of shareholders under Ohio's Control Share
Acquisition  statute  with  respect  to  the  Shepard  tender  offer;  and (3)  compensatory  damages  in  favor  of  State  Auto  Financial  and
Mutual from Mr. Shepard and his company for knowingly making misrepresentations in connection with their control bid in violation
of Ohio law. Also as previously reported, on December 19, 2003, Mr. Shepard and his company filed a counterclaim against State 
Auto  Financial,  Mutual,  and  their  respective  directors  seeking  (1)  a  declaratory  judgment  requiring  State  Auto  Financial  to  call  a 
meeting of shareholders under Ohio's Control Share Acquisition statute with respect to the Shepard tender offer; (2) injunctive relief 
to enjoin State Auto Financial, Mutual, and their respective directors and employees from taking actions that would have the effect
of impeding or interfering with the Shepard tender offer; and (3) compensatory damages from Mutual, Mutual's directors, and State
Auto Financial's directors for the alleged breach of their fiduciary duties. Mr. Shepard and his company announced the termination of 
the Shepard tender offer on May 10, 2004. 

On  May  13,  2004,  the  Court  entered  an  order  (1)  dismissing with prejudice all counterclaims of Mr. Shepard and his 
company  against  State  Auto  Financial,  Mutual,  and  their  respective  directors,  and  (2)  dismissing  without  prejudice  all  claims  for
declaratory relief against Mr. Shepard and his company. The only remaining claim before the Court was for compensatory damages 
brought  by  State  Auto  Financial  and  Mutual  against  Mr.  Shepard  and  his  company  for  knowingly  making  misrepresentations  in 
connection with their control bid in violation of Ohio law.  In January 2005, the Court granted a motion for summary judgment in
favor  of  Mr.  Shepard  and  his  company  and  entered  an  order  dismissing  State  Auto  Financial’s  and  Mutual’s  claim  for  damages 
against Mr. Shepard and his company.  State Auto Financial and Mutual did not appeal the Court’s order.  Therefore, this litigation
has been concluded. 

Minority Shareholder Litigation—Indiana 

On July 27, 2001, Mr. Shepard and American Union Insurance Company ("AUIC"), an Illinois insurance company owned 
by  Mr.  Shepard  and  his  brother,  Tracy  Shepard,  filed  a  complaint  against  State  Auto  Financial,  Mutual,  MIGI,  and  MIGI's  former 
directors in the United States District Court for the Southern District of Indiana (the “Court”). The factual basis for this suit arises 
from the circumstances surrounding the merger of MIGI with and into a wholly owned subsidiary of Mutual (the "Merger"), which 
was  effective  June  1,  2001.  In  their  complaint,  Mr.  Shepard  and  AUIC  alleged  claims  of  (1)  breach  of  fiduciary  duty  against  the
former MIGI directors for entering into the Merger; (2) breach of contract against State Auto Financial and Mutual with respect to a 
confidentiality agreement, dated September 29, 2000, between State Auto Financial and AUIC; and (3) tortuous interference against
MIGI and one of its former directors with respect to such confidentiality agreement. On December 3, 2003, the Court granted the
request of Mr. Shepard and AUIC to voluntarily dismiss the claims of breach of fiduciary duty and tortuous interference against MIGI 
and its former directors. Thus, the only remaining claim in this suit is for breach of the confidentiality agreement against State Auto 
Financial and Mutual. Mr. Shepard and AUIC are seeking compensatory damages in this suit, which they allege exceed $25.0 million
based on an expert witness' report provided to State Auto Financial and Mutual by Mr. Shepard's counsel in April 2004.  As of March
4, 2005, discovery is substantially concluded and the trial is currently scheduled to occur in October of 2005.  State Auto Financial
and Mutual have filed a motion for summary judgment seeking the dismissal of all claims against them.  As of March 4, 2005, the
Court has not ruled on this motion.  

14

 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Item 4. 

Submission of Matters to a Vote of Security Holders

Not applicable. 

PART II

Item 5.  Market for the Registrant's Common Equity, Related Shareholder Matters, and Issuer Purchases of Equity 

Securities

Market Information; Holders of Record 

The Company’s common shares are traded in the NASDAQ National Market System under the symbol STFC.  As of March 

4, 2005, there were 898 shareholders of record of the Company’s common shares. 

Market Price Ranges and Dividends Declared on Common Shares(1) 

Initial Public Offering -- June 28, 1991, $2.25(1).  The following table provides information with respect to the high and low 
sale prices of the Company’s common shares for each quarterly period for the past two years as reported by NASDAQ, along with 
the amount of cash dividends declared by the Company with respect to its common shares for each quarterly period for the past 
two years: 

2004

High

Low

Dividend

First Quarter............... $       25.86 
    31.08 
Second Quarter ..........
    31.83 
Third Quarter .............
    29.26 
Fourth Quarter ...........

$       22.12 
   23.02 
   28.00 
   23.70 

$    0.040 
 0.040 
 0.045 
 0.045 

         2003

First Quarter...............
Second Quarter ..........
Third Quarter .............
Fourth Quarter ...........

High

  17.75 
  24.24 
  26.60 
  26.90 

Low

Dividend

  14.96 
  16.59 
  21.45   
  22.50 

  0.035 
  0.035 
  0.040 
  0.040 

(1) Adjusted for stock splits. 

___________________

Additionally,  see  Liquidity  and  Capital  Resources  section  of  included  in  Item  7  of  this  Form  10-K  for  a  discussion  of 

regulatory restrictions on the payment of dividends by the Company’s insurance subsidiaries. 

Purchases of Common Shares by the Company 

The  following  table  provides  information with respect to purchases made by the Company of its common shares during 

the fourth quarter 2004: 

Period

Total number 
of shares 
purchased*

Average
price paid per 
share

Total number 
of shares purchased 
as part of publicly  
announced plans 
or programs

Maximum number 
(or approximate dollar 
value) of shares that 
may yet be purchased  
under the plans or programs

10/01/04-10/31/04.....
11/01/04-11/30/04.....
12/01/04-12/31/04.....
Total .........................

- 
- 
923 
923 

- 
- 
$      26.80 
$      26.80 

- 
- 
- 
- 

- 
- 
- 
- 

* All shares repurchased were acquired as a result of stock swap option exercises. 

__________________

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Item 6.  Selected Consolidated Financial Data 

2004

2003

2002

2001*

2000*

1999*

1998*

1997

1996

1995*

(dollars and shares in millions, except per share data)

Year ended December 31

Statement of Income  Data  – 
  GAAP Basis: 
Earned premiums 
Net investment income 
Total revenues 
Net income 
Earned premium growth  
Return on average invested assets(1)

Balance Sheet Data  –  
  GAAP Basis: 
Total investments 
Total assets 
Total notes payable 
Total stockholders’ equity 
Common shares outstanding 
Return on average equity (2)
Debt to stockholders’ equity 

Per Common Share Data –    
  GAAP Basis: 
Basic EPS(3)(4)
Diluted EPS (3)(4)
Cash dividends per share(3)
Book value per share(3)
Common Share Price 
  High  
  Low   
  Close at December 31 
Close price to basic EPS 
Close price to book 

GAAP Ratios: (5)
Loss and LAE ratio 
Expense ratio 
Combined ratio 

Statutory Ratios: (5)
Loss and LAE ratio 
Expense ratio 
Combined ratio 
Industry combined ratio(6)
Net premiums written to surplus(7)

$1,006.8 
$     71.8 
$1,092.4 
$   110.0 
4.8% 
4.5% 

960.6 
64.6 
1,041.7 
63.6 
7.1 
4.6 

896.6 
59.7 
967.5 
37.0 
61.5 
4.9 

555.2 
47.4 
623.3 
20.6 
39.5 
5.4 

$1,699.1 
$2,023.7 
$   164.5 
$   658.2 
40.1 
18.3% 
25.0% 

1,570.3 
1,836.7 
161.2 
542.3 
39.6 
12.6 
29.7 

1,272.3 
1,593.0 
75.5 
463.8 
39.0 
8.6 
16.3 

1,138.7 
1,367.5 
45.5 
400.2 
38.9 
5.2 
11.4 

398.0 
38.9 
462.8 
47.7 
1.5 
5.5 

750.9 
898.1 
45.5 
386.1 
38.6 
13.6 
11.8 

$     2.76 
$     2.70 
$     0.17 

1.62 
1.58 
0.15 

0.95 
0.93 
0.14 

0.53 
0.52 
0.13 

1.24 
1.21 
0.12 

$   16.42 

13.71 

11.89 

10.28 

10.01 

$   31.83 
$   22.12 
$   25.85 
9.37 x 
1.57 x 

61.5% 
30.2% 
91.7% 

61.6% 
30.6% 
92.2% 
97.6% 
1.6 

26.90 
14.96 
23.34 
14.41 
1.70 

67.8 
30.4 
98.2 

67.9 
30.7 
98.6 
100.1 
1.9 

17.25 
12.67 
15.50 
16.32 
1.30 

72.9 
29.5 
102.4 

73.1 
29.2 
102.3 
107.4 
2.6 

17.80 
12.30 
16.24 
30.64 
1.58 

76.9 
30.1 
107.0 

77.4 
27.8 
105.2 
115.9 
1.8 

18.00 
7.13 
17.88 
14.41 
1.79 

68.4 
30.0 
98.4 

68.5 
27.0 
95.5 
110.4 
1.3 

392.0 
34.3 
440.9 
42.8 
10.1 
5.4 

627.3 
759.9 
45.5 
317.7 
38.3 
13.0 
14.3 

1.05 
1.03 
0.11 

8.29 

13.88 
8.88 
9.13 
8.70 
1.10 

67.5 
28.5 
96.0 

67.4 
29.5 
96.9 
108.1 
1.5 

356.2 
32.5 
402.1 
37.5 
11.3 
5.7 

580.0 
717.5 
- 
340.8 
42.0 
11.8 
- 

0.89 
0.87 
0.10 

8.11 

20.00 
11.44 
12.38 
13.91 
1.53 

68.0 
29.3 
97.3 

68.4 
29.4 
97.8 
106.0 
1.6 

320.1 
31.1 
363.0 
41.0 
5.1 
6.2 

526.4 
664.4 
- 
297.3 
41.8 
15.0 
- 

0.99 
0.97 
0.09 

7.11 

16.25 
8.13 
16.13 
16.29 
2.27 

304.5 
29.9 
345.1 
26.4 
2.7 
6.4 

499.3 
605.4 
- 
247.6 
41.4 
11.0 
- 

0.64 
0.63 
0.08 

5.98 

9.25 
6.50 
9.00 
14.06 
1.51 

65.1 
29.5 
94.6 

72.3 
28.2 
100.5 

65.2 
28.9 
94.1 
101.6 
1.7 

72.7 
27.3 
100.0 
105.8 
1.9 

296.4 
28.5 
333.5 
29.9 
31.6 
6.4 

479.9 
579.2 
- 
225.8 
41.2 
14.9 
- 

0.73 
0.72 
0.07 

5.48 

8.75 
4.58 
8.67 
11.88 
1.58 

68.3 
29.5 
97.8 

68.6 
31.0 
99.6 
106.4 
2.1 

Invested assets include investments and cash equivalents. 

(1)  
(2)   Net income less preferred share dividends, if any, divided by average common stockholders’ equity. 
(3)   Adjusted for 1998 2-for-1 and 1996 3-for-2 common stock split effected in the form of a stock dividend. 
(4)   The earnings per share amounts prior to 1998 have been restated as required to comply with SFAS No. 128. 
(5)  GAAP ratios are computed using earned premiums for both the loss and LAE ratio and the expense ratio, and include the effect of
eliminations  in  consolidation.    The  statutory  expense  ratio  is  computed  using  net  written  premiums.    The  Company  uses  the 
statutory combined ratio to compare its results to the industry statutory combined ratio as there is no industry GAAP combined ratio
available.

(6)  The industry combined ratios are from A.M. Best.  The 2004 industry combined ratio is preliminary.  
(7)  The Company uses the statutory net premiums written to surplus ratio as there is no comparable GAAP measure.  This ratio, also

called the leverage ratio, measures the Company’s statutory surplus available to absorb losses. 
Reflects change in Pooling Arrangement, effective October 1, 2001, January 1, 2000, 1999, 1998 and 1995. 

* 

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Overview

State  Auto  Financial  Corporation  (“State  Auto  Financial”  or  “STFC”)  and  its  100%  owned  subsidiaries  are  collectively  referred  to  as  the 
“Company.”    The  Company  is  a  member  of  the  State  Auto  Group  (defined  below).    The  State  Auto  Group  writes  personal  and  commercial  insurance 
through approximately 22,500 independent insurance agents associated with approximately 3,250 agencies in 26 states.  The State Auto Group operates 
primarily  in  the  central  and  eastern  United  States, excluding New York, New Jersey, and the New England states.  State Auto Financial is a majority-
owned subsidiary of State Automobile Mutual Insurance Company (“Mutual”), an Ohio domiciled property and casualty insurer and member of the State 
Auto Group.  Mutual is one of only 15 companies in the United States that have received A.M. Best’s A+ or higher rating every year since 1954. 

State  Auto  Financial  provides  personal  and  commercial  insurance  to  the  standard  insurance  market  through  the  following  100%  owned

insurance subsidiaries, collectively referred to as the “STFC Pooled Companies”: 

(cid:120)
(cid:120)
(cid:120)
(cid:120)

(cid:120)
(cid:120)
(cid:120)

State Auto Property and Casualty Insurance Company (“State Auto P&C”) 
Milbank Insurance Company (“Milbank”) 
Farmers Casualty Insurance Company (“Farmers”) and  
State Auto Insurance Company of Ohio (“SA Ohio”). 

The STFC Pooled Companies’ principal lines of business include: 

Personal and commercial automobile 
Homeowners
Commercial multi-peril 

(cid:120)
(cid:120)
(cid:120)

Workers’ compensation 
General liability 
Fire  

State Auto Financial also provides personal automobile insurance to the nonstandard insurance market through State Auto National Insurance 
Company (“SA National”), a 100% owned insurance subsidiary.  State Auto Financial also provided nonstandard automobile insurance through Mid-Plains 
Insurance  Company  (“Mid-Plains”),  a  100%  owned  subsidiary  of  Farmers.    As  of  December  1,  2004,  SA  National  and  Mid-Plains  entered  into  an 
assumption reinsurance agreement whereby SA National assumed all outstanding insurance claim liabilities of Mid-Plains on this date.  Mid-Plains was 
dissolved on December 29, 2004. 

The companies below are collectively referred to as the “Affiliates.”  The Company and the Affiliates are collectively referred to as the “State 

Auto Group.” 

       Mutual and its 100% owned subsidiaries: 
(cid:131)
(cid:131)
(cid:131)

State Auto Insurance Company of Wisconsin (“SA Wisconsin”) 
State Auto Florida Insurance Company (“SA Florida”) 
Meridian Insurance Group, Inc. (“MIGI”) and its 100% owned subsidiary: 
o

Meridian Security Insurance Company (“Meridian Security”) 

o

Through an affiliation agreement with MIGI: 
(cid:120)

Meridian Citizens Mutual Insurance Company (“Meridian Citizens Mutual”).   

Meridian Security and Meridian Citizens Mutual are collectively referred to as the “Meridian Insurers.” 

The  STFC  Pooled  Companies  participate  in  a  quota  share  reinsurance  pooling  arrangement  (the  “Pooling  Arrangement”)  with  Mutual,  SA 
Wisconsin  and  SA  Florida  (collectively  the  “Mutual  Pooled  Companies”).    The  Pooling  Arrangement  provides  that  the  STFC  Pooled  Companies  and  the 
Mutual  Pooled  Companies  cede  to  Mutual  all  of  their  insurance  business  and  assume  from  Mutual  an  amount  equal  to  their  respective  participation 
percentages as outlined in the Pooling Arrangement.  The participation percentage for the STFC Pooled Companies has remained at 80% since October 
1, 2001.  The STFC Pooled Companies and Mutual Pooled Companies are collectively referred to as the “Pooled Companies.”  

As of July 1, 2004, the Pooling Arrangement was amended to exclude certain middle market business written by Mutual. 

As  of  January  1,  2005,  the  Pooling  Arrangement  was  amended  to  add  the  Meridian  Insurers  as  participants.    In  conjunction  with  this
amendment,  the  STFC  Pooled  Companies  received  $54.0  million  in  cash  from  the  Meridian  Insurers  which  related  to  the  additional  net  insurance 
liabilities assumed on January 1, 2005. 

17

 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The  following  table  sets  forth  a  chronology  of  the  participant  and  participant  percentage  changes  that  have  occurred  in  the  Pooling 

Arrangement since January 1, 2002: 

STFC Pooled Companies

Mutual Pooled Companies

Year(1)

State
Auto P&C

Milbank

Farmers

SA Ohio

2002 
2003-2004 
1/1/2005 

59.0 
59.0 
59.0 

17.0 
17.0 
17.0 

3.0 
3.0 
3.0 

1.0 
1.0 
1.0 

Sub
Total

80.0 
80.0 
80.0 

Mutual

19.0 
18.3 
19.5 

SA
Wisconsin

SA
 Florida

Meridian 
Security

Meridian 
Citizens
Mutual

1.0 
1.0 
0.0 

N/A 
0.7 
0.0 

N/A 
N/A 
0.0 

N/A 
N/A 
0.5 

Sub
Total

20.0 
20.0 
20.0 

(1) 

Time period is for the year ended December 31, unless otherwise noted. 

___________________________

State  Auto  P&C  provides  employees  to  the  Company  and  the  Affiliates.    This  is  contractually  provided  for  under  the  following  management
and/or cost sharing agreements: 1) the “2000 Management Agreement” to which State Auto P&C, Mutual, Milbank, SA Ohio and SA National are parties; 
and  2)  the  “Midwest  Management  Agreement”  to  which  State  Auto  P&C,  Mutual  and  SA  Wisconsin  are  parties.    During  2004,  there  also  existed  the 
following management and/or cost sharing agreements:  (A) the “MIGI Management Agreement” to which State Auto P&C, MIGI, the Meridian Insurers 
and an insurance company sold by Meridian Security in October 2004, were parties; and (B) the “Farmers Management Agreement” to which Mutual, 
State Auto P&C, Farmers and Mid-Plains were parties.  The Midwest Management Agreement provides for a management fee based on a percentage of 
SA Wisconsin’s direct written premiums collected by the Company for the services State Auto P&C provides.  The MIGI Management Agreement provided 
for a management fee equal to a percentage of the allocable employee expenses attributable to the operations of these companies paid to the Company 
for  the  services  State  Auto  P&C  provides.   Each of the foregoing management or cost sharing agreements also apportions or apportioned among the 
parties the actual costs of the services provided. 

Subject  to  regulatory  approval,  the  2000  Management  Agreement  has  been  amended  and  restated  as  of  January  1,  2005,  as  the  “2005
Management  Agreement,”  and  Meridian  Security,  Meridian  Citizens  Mutual  and  Farmers  will  become  parties.    As  of  this  same  date,  the  MIGI 
Management Agreement and the Farmers Management Agreement will be terminated.  

100% owned non-insurance subsidiaries (direct and indirect) of State Auto Financial include: 

(cid:120)
(cid:120)
(cid:120)

Stateco Financial Services, Inc. (“Stateco”)  
Strategic Insurance Software, Inc. (“S.I.S.”) 
518 Property Management and Leasing, LLC (“518 PML”) 

Stateco  provides  investment  management  services  to  the  Company  and  Affiliates,  which  comprise  the  Company’s  investment  management
services segment.  S.I.S. develops and sells software for the processing of insurance transactions, database management systems for insurance agents, 
and  electronic  interfacing  of  information  between  insurance  companies  and  agents.    S.I.S.  sells  its  services  and  products  to  insurance  agencies  and 
nonaffiliated insurers.  It also delivers its services and sells its products to the Affiliates.  518 PML is engaged in the business of owning and leasing real 
and personal property to the Affiliates. The members of 518 PML are State Auto P&C and Stateco.  The results of operations of S.I.S. and 518 PML are 
not material to the total operations of the Company.  

Significant Transactions Summary 

The  following  is  a  summary  of  significant  transactions  that  occurred  during  2002  through  2004  that  will  assist  in  the  discussion  of  the 

Company’s current period financial results: 

For the period October 1, 2001 through December 31, 2003, Mutual entered into a stop loss reinsurance arrangement (the “Stop Loss”) with 
the STFC Pooled Companies.  Under the Stop Loss, Mutual agreed to participate in the Pooling Arrangement’s quarterly underwriting losses and gains in 
the  manner  described.    If  the  Pooling  Arrangement’s  quarterly  statutory  loss  and  loss  adjustment  expense  ratio  (the  “Pool  loss  and  LAE  ratio”)  was 
between  70.75%  and  80.00%  (after  the  application  of  all  available  reinsurance),  Mutual  reinsured  the  STFC  Pooled  Companies  27%  of  the  Pooling 
Arrangement’s losses in excess of a Pool loss and LAE ratio of 70.75% up to 80.00%.  The STFC Pooled Companies were responsible for their share of 
the  Pooling  Arrangement’s  losses  over  the  80.00%  threshold.    Also,  Mutual  had  the  right  to  participate  in  the  profits  of  the  Pooling  Arrangement.  
Mutual  assumed  27%  of  the  Pooling  Arrangement’s  underwriting  profits  attributable  to  Pool  loss  and  LAE  ratios  less  than  69.25%,  but  more  than 
59.99%.  The Stop Loss arrangement expired at December 31, 2003, and was not renewed. 

On  November  13,  2003  State  Auto  Financial  issued  $100.0  million  unsecured  6.25%  senior  notes.    State  Auto  Financial  used  the  proceeds
from these debt instruments to contribute additional paid-in capital to its insurance subsidiaries as follows: $39.0 million to State Auto P&C, $30.0 million 
to SA National and $15.0 million to Milbank.  Milbank used the $15.0 million additional paid-in capital contribution to repay its $15.0 million surplus note 
with Meridian Security.  State Auto Financial also used these proceeds to repay $15.0 million of its bank debt and invested the remaining amount in fixed 
maturity and equity securities.  

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Critical Accounting Policies 

The  Company’s  significant  accounting  policies  are  more  fully  described  in  Note  15  of  the  Notes  to  the  Company’s  Consolidated  Financial
Statements included in Item 8 of this Form 10-K.  In preparing the consolidated financial statements, management is required to make estimates and 
assumptions that affect the reported amounts of assets and liabilities as of the date of the balance sheet, revenues and expenses for the period then 
ended and the financial entries in the accompanying notes to the financial statements.  Such estimates and assumptions could change in the future, as 
more information becomes known which could impact the amounts reported and disclosed therein. 

Losses and loss expenses payable are management’s best estimates at a given point in time of what the Company expects to pay claimants, 
based  on  known  facts,  circumstances  and  historical  trends.    Reserves  for  reported  losses  are  established  on  either  a  case-by-case  or  formula  basis 
depending on the type and circumstances of the loss.  The case-by-case reserve amounts are determined by claims adjusters based on the Company’s 
reserving practices, which take into account the type of risk, the circumstances surrounding each claim and policy provisions relating to types of loss.  
The formula reserves are based on historical data for similar claims with provision for trend changes caused by inflation.  Loss and loss expense reserves 
for incurred claims that have not yet been reported are estimated based on many variables including historical and statistical information, inflation, legal 
developments, storm loss estimates, and economic conditions.  Case and formula basis loss reserves are reviewed on a regular basis, and as new data 
becomes available, estimates are updated resulting in adjustments to loss reserves.  Generally, reported losses initially reserved on a formula basis and 
not  settled  after  six  months,  are  case  reserved  at  that  time.    Although  management  uses  many  internal  and  external  resources,  as  well  as  multiple 
established methodologies to calculate reserves, there is no method for determining the exact ultimate liability. 

Acquisition  costs,  consisting  of  commissions,  premium  taxes,  and  certain  underwriting  expenses  relating  to  the  production  of  property  and 
casualty  business,  are  deferred  and  amortized  ratably  over  the  contract  period.    The  method  followed  for  computing  the  acquisition  costs  limits  the 
amount  of  such  deferred  costs  to  their  estimated  realizable  value.    In  determining  estimated  realizable  value,  the  computation  gives  effect  to  the 
premium to be earned, losses and loss expenses expected to be incurred, and certain other costs expected to be incurred as premium is earned.  These 
amounts are based on estimates, and accordingly, the actual realizable value may vary from the estimated realizable value. 

Pension and postretirement benefit obligations are long term in nature and require management judgment in estimating the factors used to 
determine  these  amounts.    Management,  along  with  its  defined  benefit  consulting  actuary,  reviews  these  factors,  including  the  discount  rate  and 
expected long term rate of return on plan assets among other factors.  Because these obligations are based upon management estimates which could 
change given available information, the ultimate benefit obligation could be different from the amount estimated. 

Fixed maturity and equity security investments are classified as available for sale and carried at fair value.  The unrealized holding gains or 
losses, net of applicable deferred taxes, are shown as a separate component of stockholders’ equity as “accumulated other comprehensive income,” and 
as such are not included in the determination of net income.  Investment income is recognized when earned, and capital gains and losses are recognized 
when investments are sold. 

The  Company  regularly  monitors  its  investment  portfolio  for  declines  in  value  that  are  other  than  temporary,  an  assessment  that  requires 
significant  management judgment.  Among the factors management considers are the nature of the investment, severity and length of decline in fair 
value, events impacting the issuer, and overall market conditions.  When a security in the Company’s investment portfolio has been determined to have 
a decline in fair value that is other than temporary, the Company adjusts the cost basis of the security to fair value.  This results in a charge to earnings 
as a realized loss, which is not changed for subsequent recoveries in fair value.  Future increases or decreases in fair value, if not other than temporary, 
are included in other comprehensive income. 

See  a  discussion  of  other  factors  that  may  have  an  impact  on  management’s  best  estimates  at  “Impact  of  Significant  External  Factors”

included in this Item 7. 

Note on Reportable Segments 

In  June  2001,  Mutual  merged  with  Meridian  Mutual  Insurance  Company  (“Meridian  Mutual”),  with  Mutual  continuing  as  the  surviving
corporation.  With the 2001 merger, all insurance business written by Meridian Mutual legally became the business of Mutual and was included in the 
Pooling  Arrangement  as  of  July  1,  2001.    Due  to  the  integration  efforts  by  management  of  the  Meridian  book  of  business,  on  January  1,  2004,  the 
Meridian  Standard  segment  was  included  in  the  State  Auto  Standard  segment;  likewise,  on  January  1,  2003,  the  Meridian  Nonstandard  segment  was 
included  in  the  State  Auto  Nonstandard  segment  as  these  Meridian  segments  no  longer  met  the  quantitative  thresholds  for  separate  presentation  as 
reportable  segments.    The  2003  and  2002  disclosures  in  this  Item  7  have  been  revised  to  reflect  this  change.    See  Note  15  of  the  Notes  to  the 
Company’s Consolidated Financial Statements included in Item 8 regarding the Company’s operating segments in the consolidated financial statements 
of the Company. 

19

 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Results of Operations 

Summary

The  following  table  summarizes  certain  key  performance  indicators  used  to  manage  the  operations  of  the  Company  for  the  years  ended

December 31, 2004, 2003, and 2002, respectively: 

($ millions)

2004

2003

2002

GAAP Basis:
Total revenue................................................ 
Net income ................................................... 
Stockholders’ equity....................................... 
Loss and LAE ratio(1) ...................................... 
Expense ratio(1) ............................................. 
Combined ratio.............................................. 
Catastrophe loss and LAE  points(1) ................. 
Premium written growth ................................ 
Premium earned growth ................................ 
Investment yield............................................ 

$   1,092.4 
$      110.0 
$      658.2 
61.5
30.2
91.7
7.0
3.1% 
4.8% 
4.5% 

1,041.7 
63.6 
542.3 
67.8 
30.4 
98.2 
6.8 
4.7 
7.1 
4.6 

967.5 
37.0 
463.8 
72.9 
29.5 
102.4 
5.6 
64.3 
61.5 
4.9 

Statutory Basis:
Net premiums written to surplus(2).................. 

1.6

1.9 

2.6 

(1) Definition follows 
(2) The Company uses the statutory net premiums written to surplus ratio because there is no  

                                 comparable GAAP measure.  This ratio, also called the leverage ratio, measures the Company’s  
                                 statutory surplus available to absorb losses. 
___________________________

The  Company’s  reportable  segments  are  State  Auto  standard  insurance,  State  Auto  nonstandard  insurance,  and  investment  management
services.      The  profits  of  these  segments  are  monitored  by  management  on  an  unconsolidated  basis  and  therefore  do  not  reflect  adjustments  for 
transactions with other segments or realized gains or losses on sales of investments.  

The following table reflects segment profits for the years ended December 31, 2004, 2003, and 2002, respectively: 

($ millions)

2004

2003

2002

State Auto standard insurance .................................................... $135.3
9.8
State Auto nonstandard insurance ..............................................
8.6
Investment management services...............................................
All other ....................................................................................
1.0
   Total segment profit............................................................... $154.7

60.8 
6.7 
7.4 
  2.2 
77.1 

22.2 
4.1 
6.4 
  1.9 
34.6 

The reader is referred to the complete disclosure on reportable segments in Note 15, Reportable Segments, of the Notes to the Company’s 

Consolidated Financial Statements included in Item 8 of this Form 10-K. 
___________________________

The investment management services segment reflects management of the investment portfolios of affiliate companies.  Its significant source 
of  segment  profit  is  the  fee  generated  from  providing  this  service.    The  relative  stable  improvement  in  profit  over  the  years  is  attributable  to  the 
combined growth of the investment portfolios managed along with fair value improvement.  This segment’s revenue is based on the average fair value 
of the portfolios managed.  

A necessary discipline of a successful property and casualty insurance company is to produce an underwriting profit.  When underwriting is not 
profitable, premiums are inadequate to pay for insurance losses and related acquisition and operating expenses.  When an insurance company operates 
at an underwriting loss, net investment income may enable an insurance company to produce income.  However, if an underwriting loss persists over an 
extended  period  of  time,  the  insurance  company  puts  itself  at  risk  as  a  going  concern.    The  Company  has  consistently  focused  on  this  underwriting 
objective and therefore views its underwriting results as a critical component of its overall performance. 

The  Company  monitors  the  profitability  of  its  insurance  segments  by  utilizing  certain  components  of  segment  profit  that  are  characteristic 
within  the  property  and  casualty  insurance  industry,  namely  underwriting  profit  and  combined  ratio.    Underwriting  profit  under  Statutory  Accounting 
Principles (“SAP”) is determined by subtracting from earned premiums, losses and loss expenses and net underwriting expenses incurred.  SAP requires 
all  underwriting  expenses  to  be  expensed  immediately  and  not  deferred  over  the  same  period  that  the  premium  is  earned.    Generally  Accepted 

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Accounting  Principles  (“GAAP”),  however,  permits  the  recognition  of  acquisition  costs  as  the  premiums  are  earned.    In  converting  SAP  underwriting 
results to GAAP underwriting results, acquisition costs are deferred through the capitalization of deferred policy acquisition costs and amortized over the 
periods the related premiums written are earned.  See the discussion of deferred policy acquisition costs under “Critical Accounting Policies” included in 
this Item 7.  The “GAAP Combined Ratio” is defined as the sum of the “GAAP loss and LAE ratio” (loss and loss expenses, as a percentage of earned 
premiums) plus “GAAP expense ratio” (acquisition and operating expenses, as a percentage of earned premiums).  When the combined ratio is greater 
than 100%, the insurer is operating at an underwriting loss.  When the combined ratio is less than 100%, the insurer is operating at an underwriting 
profit. 

The following tables provide a reconciliation to the insurance segments’ GAAP net underwriting profit (loss), GAAP Combined Ratio along with 
related  segment  net  investment  income,  for  the  years  2004,  2003  and  2002,  respectively.    The  tabular  information  provided  does  not  reflect 
adjustments for transactions with other segments.          

($ millions)

2004

Standard

%
Ratio

Nonstandard

%
Ratio

Total

%
Ratio

Written premiums 

$ 952.2 

  $     65.9 

$1,018.1 

Earned premiums 
Losses and loss expenses  
Acquisition and operating expenses 
Net underwriting profit/combined ratio   

935.3 
568.8  60.8 
290.7  31.1 
  75.8  91.9 

Net investment income 

59.8 

   71.5 
   50.4 
   13.6 
     7.5 

    4.0 

70.5 
19.0 
89.5 

1,006.8 
619.2 
  304.3 
    83.3 

63.8 

($ millions)

Standard

%
Ratio

Nonstandard

%
Ratio

2003

Written premiums 

$  906.9 

  $     80.4 

Earned premiums 
Losses and loss expenses  
Acquisition and operating expenses 
Net underwriting profit/combined ratio  

Net investment income 

878.3 
589.0 
278.1 
  11.2 

55.3 

67.1 
31.6 
98.7 

  82.3 
  62.2 
  13.7 
  6.4   

  3.1 

75.6 
16.6 
92.2 

($ millions)

Standard

%
Ratio

Nonstandard

%
Ratio

2002

Written premiums 

$  860.5 

  $     82.3 

Earned premiums 
Losses and loss expenses 
Acquisition and operating expenses 
Net underwriting profit (loss)/combined 

Net investment income 

823.0 
596.2 
252.0 
(25.2)

51.5 

 72.4 
 30.6 
103.0 

  73.6 
  57.3 
  12.4 
    3.9 

    2.8 

77.8 
16.9 
94.7 

Total

$ 987.3 

960.6 
651.2 
291.8 
  17.6 

58.4 

Total

$ 942.8 

896.6 
653.5 
264.4 
(21.3) 

54.3 

61.5 
30.2
91.7

%
Ratio

67.8 
30.4
98.2

%
Ratio

 72.9 
 29.5
102.4

Written  premiums  are  initially  deferred  and  earned  based  upon  the  contract  terms  of  the  underlying  policies.    The  unearned  premium 
represents  the  deferred  revenues  of  the  unexpired  terms  of  coverage  which  are  earned  ratably  over  the  policy  period.    Thus,  unearned
premium is not fully recognized as premiums earned until the end of the policy period.     

___________________________

During each of 2004 and 2003, the Company’s insurance segments attained then record level net underwriting profit while also incurring then 
record level catastrophe losses.  The GAAP Combined Ratio improvements are the direct result of the Company obtaining adequate cost based rates, re-
underwriting  the  former  Meridian  Mutual business applying State Auto underwriting guidelines along with terminating unprofitable Meridian programs.  
Management of the Company continues to focus on growing premiums without compromising profitability.  The Company’s investment yield has declined 
consistent  with  the  decrease  in  long  term  interest  rates.    The  Company  invests  for  yield  while  maintaining  a  conservative  approach  for  principal 
preservation.

21

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

During  2003,  the  Company  debt  issuance,  net  of  debt  repayments,  was  $85.5  million.    The  net  proceeds  of  debt  were  used  by  State  Auto 
Financial  to  contribute  additional  paid-in  capital  to  certain  of  its  insurance  subsidiaries  to  strengthen  the  statutory  surplus  position  for  support  of 
continued premium growth and for general corporate purposes.  See below for additional discussion of the Company’s operations. 

2004 Compared to 2003 

Net  income  before  federal  income  taxes  for  the  Company  increased  $68.3  million  (82.0%)  to  $151.6  million  in  2004 from 2003.  The most 
significant factors contributing to this increase were an improvement in the Company’s loss experience from 2003 along with growth in earned premium. 
The Company’s GAAP loss and LAE ratio reflected a 6.3 point improvement in 2004 from 2003, despite 2004 being the largest catastrophe (in dollars) 
loss year in the Company’s history.  As discussed in more detail below, the Company’s challenge is to grow premiums without compromising profitability 
as industry-wide price competition appears to be increasing. 

The following table summarizes the consolidated earned premiums by segment, by line of business, for the years ended December 31, 2004 

and 2003: 

($ millions)

2004

2003

State
Auto 

  % 
  of Total

State
Auto

  % 
  of Total

Standard segment: 
Auto – personal ........................... $   384.9 
Auto – commercial .......................
99.8 
165.9 
Homeowners and farmowners ......
78.9 
Commercial multi-peril .................
30.9 
Workers’ compensation ................
76.8 
Fire and allied lines ......................
Other & products liability ..............
67.2 
Miscellaneous personal 
  & commercial ............................
  Total Standard...........................

    30.9
935.3 

38.2 
 9.9 
   16.5 
 7.8 
 3.1 
 7.6 
 6.7 

     3.1
   92.9 

365.9 
99.7 
148.6 
79.2 
32.6 
66.7 
56.2 

  29.4
878.3 

38.1 
10.4 
15.5 
8.2 
3.4 
6.9 
5.8 

    3.1
91.4 

Nonstandard segment:
Auto – personal ...........................

    71.5 

     7.1

  82.3 

   8.6

  Grand Total............................... $1,006.8 

 100.0

960.6 

100.0

Consolidated  earned  premiums  increased  $46.2  million  (4.8%)  to  $1,006.8  million  in  2004  from  2003.    The  Company’s  standard  segment
contributed a 4.6% increase to consolidated earned premiums in 2004 from 2003, while the nonstandard segment generated a 1.1% decrease in the 
same  period.    The  2003  consolidated  earned  premiums  were  affected  by  the  Stop  Loss.    The  STFC  Pooled  Companies  ceded  $12.8  million  in  earned 
premiums  to  Mutual  in  2003,  which  reduced  the  Company’s  earned  premiums  in  2003  by  1.3%.    The  Stop  Loss  reinsurance  agreement  expired
December 31, 2003 and was not renewed.  

As  reflected  in  the  table  above,  earned  premiums  increased  from  year  to  year  across  almost  all  lines  of  business,  with  the  exception  of 
nonstandard  auto,  commercial  multi-peril  and  workers’  compensation.    Overall  the  composition  of  the  Company’s  book  of  business  did  not  change 
significantly from year to year, with the standard auto – personal line continuing to be the Company’s most significant line of business. 

Earned premiums within the standard segment increased $57.0 million (6.5%) in 2004 from 2003.  During 2003 and 2002, the Company took 
necessary and in some cases significant base rate increases, particularly within the Meridian book, in almost all lines of business.  The impact of these 
base  rate  changes  affects  earned  premium  growth  in  the  years  following  the  implementation  of  these  changes.    After  a  number  of  years  of  having 
attained  a  healthy  degree  of  rate  adequacy,  during  2004  the  Company  implemented  more  moderate  base  rate  changes,  which  is  expected  to  slow 
earned premium growth.  In an effort to address personal lines growth, the Company introduced programs in 2004 focusing on increasing personal lines 
applications from its agency partners.  Additionally, the Company introduced a specialized training program to its agency partners service representatives 
that  focuses  specifically  on  sales  techniques.    The  addition  of  the  Meridian  Insurers  to  the  Pooling  Arrangement  in  2005  is  expected  to  contribute 
approximately $50.0 million in earned premium to both the Company’s consolidated and standard segment’s earned premiums in 2005.

Earned premiums within the nonstandard segment decreased $10.8 million (13.1%) in 2004 from 2003.  The nonstandard automobile industry
is highly price sensitive, which can have an adverse impact on renewal business as well as new premium growth.  In an effort to provide insurance to a 
broader segment of the nonstandard market, the Company has modified the nonstandard program offering higher limits than has historically been the 
case.  The Company continues to take cost based targeted rate increases; however, some nonstandard insurers have taken rate decreases within the 
last  year.    This  intense  price  competition,  along  with  the  Company’s  termination  or  suspension  during  2003  and  2002  of  certain  fast  growing,  but 
unprofitable agencies, has resulted in a decrease in new and renewal business, which in turn has negatively impacted the Company’s earned premiums. 

The Company continues to emphasize that it will not compromise underwriting profitability for top line growth.  The Company believes that it 
can  implement  periodic  rate  changes  in  most  states  and  remain  an  attractive  market  to  its independent agency partners by stressing the strengths it 

22

 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

brings to the market place.  These strengths include stability, financial soundness, prompt and fair claims service, and technology which makes it easier 
for the agent to do business with State Auto and provide substantial value to their customers.  The Company’s new internet-based upload system for 
personal  lines  business,  netXpress,  and  an  automated  intelligent  underwriting  system,  Apollo,  are  examples  of  new,  standards  based,  user  friendly 
technology,  making  it  easier  for  agents  to  submit  personal  lines  accounts  to  the  Company.    Recent  statistics  indicate  that  approximately  72%  of  the 
Company’s  new  personal  auto  and  homeowners  business  applications  and  66%  of  change  requests  in  those  lines  are  delivered  and  processed 
electronically.  Apollo is now applying underwriting business decision logic to all nonstandard new business and change transactions.  In 2004, Apollo 
evaluated in excess of 85,000 transactions in these two categories. 

Net  investment  income  increased  $7.2  million  (11.1%)  to  $71.8  million  in  2004  from  2003.    This  growth  was  the  result  of  an  increase  in 
invested assets generated by cash flow provided by operations and financing activities, partly offset by a decline in the investment yield.  Between April 
1, 2003 and December 31, 2003, the Company issued debt, net of repayments, of $85.5 million.  Total cost of invested assets at December 31, 2004 
and 2003 was $1,682.8 million and $1,530.1 million, respectively.  Invested assets are comprised of total investments and cash equivalents.  Reflecting 
a decline in the interest rate environment, the annualized investment yields based on average invested assets at cost decreased to 4.5% in 2004 from 
4.6% in 2003.  The Company manages its investment portfolio to maximize after tax profits.  With the Company’s improving loss experience throughout 
2003,  management  began  allocating  a  higher  proportion  of  new  monies  and  reinvestments  to  municipal  bonds  in  the  fourth  quarter  of  2003  which 
continued throughout 2004.  This reallocation is expected to result in lower pre-tax investment yields but higher after tax investment income than if the 
Company  continued  with  the  portfolio  allocation  of  2003.    See  further  discussion  regarding  investments  at  the  “Liquidity  and  Capital  Resources,” 
“Investments” and “Market Risk” sections, included in this Item 7. 

Consolidated losses and loss expenses, as a percentage of earned premiums (the “GAAP loss and LAE ratio”), were 61.5% and 67.8% for the 
years  2004  and  2003,  respectively.    Losses  and  loss  expenses  for  a  calendar  year  represents  the  combined  estimated  ultimate  liability  for  claims 
occurring in the current calendar year along with development of claims occurring in prior years. The following table presents the provision for losses 
and loss expenses for those claims occurring in the current calendar year and prior years, along with the respective impact on the current calendar year 
GAAP loss and LAE ratio for the years 2004 and 2003, respectively:  

($ millions)

%
GAAP loss 
and LAE

%
GAAP loss 
and LAE

2003

2004

Provision for losses and loss expenses occurring: 
$  641.4 
    Current year 
    Prior years 
     (22.2) 
      Total losses and loss expenses  $  619.2 

63.7 
(2.2)
61.5

653.0 
 (1.8)
651.2 

 68.0 
 (0.2)
 67.8

The development in the respective calendar year for claims occurring in prior years is well within normal expectations for reserve development 

and claim settlement uncertainty.  See additional discussion in “Other Disclosures”,  “Losses and Loss Expenses Payable”, included in this Item 7.  

For the years 2004 and 2003, catastrophe claims contributed 7.0 and 6.8 points, respectively, to the consolidated GAAP loss and LAE ratio.  
During  2004,  hurricanes  Charley,  Frances,  Jeanne  and  Ivan  contributed  a  total  of  $39.6  million  in  catastrophe  losses,  or  3.9  GAAP loss and LAE ratio 
points.   In 2003, high winds, tornadoes, hail, lightning and resulting fires from one numbered catastrophe loss caused damage in 17 of the Company’s 
26  operating  states  (“CAT  88”).   Claims resulting from CAT 88 totaled $39.6 million or 4.1 GAAP loss and LAE points for the year 2003.  In terms of 
dollars, CAT 88 remains the largest single catastrophe loss event in State Auto history.  As discussed below, each of the Company’s insurance operating 
segments  was  impacted  by  these  catastrophe  losses.    Catastrophe  losses  discussed  herein  are  as  designated  by  Insurance  Services  Office’s  Property 
Claim Services (“PCS”) unit, a nationally recognized industry service.  PCS defines catastrophes as events resulting in $25.0 million or more in insured 
losses industry wide and affecting significant numbers of insureds and insurers.  

For  the  year  2003,  the  STFC  Pooled  Companies  ceded  a  total  of  $12.8  million  in  earned  premium  and  $5.6  million  in  losses  and  loss

adjustment expenses to Mutual under the Stop Loss.  The net impact of this cession increased the 2003 GAAP loss and LAE ratio by 0.3 points. 

23

 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The following table summarizes the consolidated GAAP loss and LAE ratio by segment, by line of business for the years ended December 31, 

2004 and 2003, respectively: 

2004

2003

(Improve)
Deteriorate

Standard segment:
Auto – personal ...........................
Auto – commercial .......................
Homeowners ...............................
Commercial multi-peril .................
Workers’ compensation ................
Fire and allied lines ......................
Other & products liability ..............
Miscellaneous personal 
  & commercial ............................
25.5
  Total Standard........................... 60.9

58.2
62.4
68.2
64.6
69.8
55.2
70.0

66.6 
53.3 
75.0 
80.6 
93.0 
60.8 
67.6 

28.3
67.1 

 (8.4) 
  9.1 
 (6.8) 
(16.0) 
(23.2) 
  (5.6) 
   2.4 

  (2.8)
  (6.2) 

Nonstandard segment:
Auto – personal ...........................

70.5

75.6 

  (5.1)

  Consolidated.............................. 61.5

67.8 

  (6.3)

As noted in the above table, all lines of business contributed to the 6.3 point GAAP loss and LAE improvement in 2004 from 2003, except for 
auto - commercial and other and products liability, which combined represent 17.5% of total earned premiums in 2004.  The Company monitors all lines 
of  business  paying  particular  attention  to  auto  -  personal,  homeowners  and  workers’  compensation  due  to  the  significance  these  lines  have  on  the 
profitability of the Company.  The auto - personal line continues to be the most significant line of business and therefore has the greatest influence on 
net  income.    The  homeowners  line  of  business  is  the  Company’s  second  largest  (see  earned  premium  table  above)  and  has  been  most  significantly 
impacted by weather-related losses in the last two years by the apparent increased severity of storms.  Improvement in the loss results in both auto - 
personal and homeowners is the result of the Company’s efforts to obtain adequate rate increases, maintain effective underwriting guidelines along with 
the  discipline  of  adhering  to  these  guidelines.    Workers’  compensation  continues  to  be  the  Company’s  most  volatile  line  of  business  due  to  the  risks 
insured.    Workers’  compensation  results  have  been  volatile  both  for  the  Company  and  the  industry  and  can  have  a  significant  adverse  impact  on 
earnings.    The  Company  manages  this  exposure  with  conservative  underwriting  and  rate  levels  that  are  based  on  National  Council of  Compensation 
Insurance loss costs.  As a result of the Company’s conservative approach, workers’ compensation represents 3% of total earned premium.

The  State  Auto  standard  segment’s GAAP loss and LAE ratio improved 6.3 points in 2004 from 2003, despite being impacted by the record
level catastrophe losses described above.  For the years 2004 and 2003, catastrophe losses represent 7.5 and 7.3 points of this segment’s GAAP loss and 
LAE ratios, respectively.  Hurricanes Charley, Frances, Jeanne and Ivan accounted for 4.2 points of the 2004 total segment catastrophe loss points and 
CAT 88 accounted for 4.4 points of the 2003 total catastrophe points.  Absent the impact of catastrophe losses in each year, this segment’s GAAP loss 
and LAE ratio improved 6.4 points in 2004 from 2003. 

The State Auto nonstandard segment’s GAAP loss and LAE ratio improved 5.1 points in 2004 to 70.5 from 75.6 in 2003.  The 2004 and 2003 
catastrophe losses represent 0.5 points and 1.4 points, respectively, of this segment’s GAAP loss and LAE ratio.  Absent the impact of catastrophe losses, 
this segment’s GAAP loss and LAE ratio improved 4.2 points in 2004 from 2003.  The nonstandard automobile segment typically is a more volatile line of 
business  in  terms  of  higher  loss  frequency  than  the  standard  segment.    The  Company  continually  monitors  this  segment’s  underwriting  performance 
paying particular attention to rate adequacy and risk selection in states and agencies with unusually high written premium growth.   

Acquisition and operating expenses, as a percentage of earned premiums (the “GAAP expense ratio”), were 30.2% and 30.4% for the years 
2004  and  2003,  respectively.    As  noted  above,  the  Company  ceded  to  Mutual  in  2003  $12.8  million  in  earned  premiums  under  the  Stop  Loss  which 
increased the GAAP expense ratio for 2003 by 0.4 points. 

Incentive  compensation  to  employees  and  agents  represents  potentially  significant  variable  expenses  tied  directly  to  the State Auto Group’s 
insurance  operation’s  profitability  and  contributed  to  the  GAAP  expense  ratio.    The  incentive  profit  based  compensation  plans  include  a  Quality 
Performance Bonus (“QPB”) Plan that covers substantially all employees and a Quality Performance Agreement (“QPA”) available to all the Company’s 
independent agencies.  QPB is earned quarterly and is based on the quarterly direct underwriting profit of the State Auto Group.  For the years ended 
December 31, 2004 and 2003, QPB accounted for 1.2 and 0.8 GAAP expense ratio points, respectively.  As of April 1, 2005, the QPB will be amended to 
adjust the targeted profitability requirement from a 100.0% statutory direct combined ratio to 98.0% and to implement an annual cap in the amount of 
QPB earned in any one year to 35.0% of an associate’s annual salary. 

The  QPA  obligates  the  Company  to  share  a  portion  of  the  underwriting  profit  generated  by  the  independent  agency’s  State  Auto  book  of 
business.  The QPA is paid annually in the year after it is earned.  While there is a provision in the QPA that causes the percentage of the profit sharing 
to  vary  based  on  overall  written  premium,  there  is  no  bonus  earned  in  the  absence  of  underwriting  profit.    Based  on  improvement in the Company’s 
underwriting results in 2004 as compared to 2003, the Company increased its expected 2004 QPA accrual as compared to 2003.  For the years ended 
December 31, 2004 and 2003, QPA accounted for 1.9 and 1.6 GAAP expense ratio points, respectively. 

24

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Interest expense increased $3.6 million (97.3%) to $7.3 million in 2004 from 2003.  This increase was the result of an additional $85.5 million 
of debt, net of repayments, obtained during the last nine months of 2003.  See “Liquidity and Capital Resources” for further discussion of the Company’s 
debt activity in 2004 and 2003. 

The consolidated effective tax rate for 2004 was 27.4% and for 2003 was 23.6%.  The increase in the effective tax rate is largely due to the 
increase  in  underwriting  profit  in  2004  versus  2003.    Underwriting  profit  is  taxed  at  approximately  35%.    The  effective  tax  rate  on  net  investment 
income  in  2004  was  19.4%  versus  approximately  20.0%  in  2003.    Late  in  2003,  the  Company  began  shifting  the  investment  portfolio  to  more  tax 
exempt investments.       

2003 Compared to 2002

Net  income  before  federal  income  taxes  for  the  Company  increased  $45.5  million  (120.0%)  to  $83.3  million  in  2003 from 2002.  The most 
significant factors contributing to this increase were an improvement in the Company’s loss experience from 2002 along with growth in earned premium. 
The Company’s GAAP loss and LAE ratio reflected a 5.1 point improvement in 2003 from 2002, despite the largest catastrophe loss event in Company 
history occurring in May 2003.   

Consolidated earned premiums increased $64.0 million (7.1%) to $960.6 million in 2003 from 2002.  This increase was primarily the result of 
premium rate increases across all lines of business (see earned premium table below).  The State Auto standard segment contributed a 6.7% increase to 
consolidated  earned  premiums  in  2003  from  2002,  while  the  State  Auto  nonstandard  segment  contributed  a  1.2%  increase  to  consolidated  earned 
premiums in the same period.  These increases in earned premiums were partly offset by two factors: re-underwriting the Meridian policies migrating on 
renewal to the State Auto systems platform, as well as the non-renewal of policies due to significant rate increases, execution of underwriting action that 
the Company believed was necessary to improve the underwriting performance of the Meridian book of business and an increase in premiums ceded to 
Mutual  under  the  Stop  Loss.    The  Meridian  integration  also  included  the  migration  of  Indiana  business  to  affiliate  companies  outside  the  Pooled 
Companies.    During  the  years  2003  and  2002,  the  STFC  Pooled  Companies  ceded  a  total  of  $12.8  million  and  $1.4  million,  respectively,  in  earned 
premiums to Mutual in accordance with the Stop Loss arrangement.  The effect of the increased premiums ceded reduced consolidated earned premium 
by 1.2% in 2003 from 2002 (premiums ceded were 1.4% and 0.2% of consolidated earned premium for the years 2003 and 2002, respectively).  The 
Stop Loss ended on December 31, 2003 and was not renewed.  See the Stop Loss discussion below regarding loss and loss adjustment expense cession.  

The  following  table  summarizes  the  consolidated  earned  premiums  by  segment  and  by  line  of  business  for  the  years  ended  December  31, 

2003 and 2002: 

($ millions)

2003

2002

State
Auto

%
of Total

State
Auto

%
of Total

Standard segment: 
Auto – personal.........................
Auto – commercial ....................
Homeowners ............................
Commercial multi-peril...............
Workers’ compensation .............
Fire and allied lines ...................
Other & products liability ...........
Miscellaneous personal 
  & commercial..........................
  Total Standard........................

Nonstandard segment: 
Auto – personal  .......................

$  365.9 
99.7 
148.6 
79.2 
32.6 
66.7 
56.2 

38.1 
10.4 
15.5 
8.2 
3.4 
6.9 
5.8 

338.3 
97.1 
133.5 
76.2 
39.3 
58.4 
51.1 

37.7 
10.8 
14.9 
8.5 
4.3 
6.5 
5.7 

   29.4
878.3 

    3.1
91.4 

  29.1
823.0 

    3.3
91.8 

8822..33 

    8.6 

  73.6 

    8.2

  Grand Total............................ $  960.6 

    100.0 

896.6 

100.0

As  reflected  in  the  table  above,  earned  premiums  increased  from  year  to  year  across  almost  all  lines  of  business,  with  the  exception  of 
workers’ compensation.  Overall, the composition of the Company’s book of business did not change significantly from year to year, with the standard 
auto – personal line continuing to be the Company’s most significant line of business. 

Net  investment  income  increased  $4.9  million  (8.2%)  to  $64.6  million  in  2003  from  2002.    This  increase  was  the  result  of  an  increase  in 
invested assets generated by cash flow provided from operations and financing, partly offset by a decline in the investment yield.  Total cost of invested 
assets at December 31, 2003 and 2002 was $1,530.1 million and $1,303.1 million, respectively.  Invested assets are comprised of total investments and 
cash  equivalents.    Reflecting  a  decline  in  the  interest  rate  environment,  the  annualized  investment  yields  based  on  average  invested  assets  at  cost 
decreased  to  4.6%  in  2003  from  4.9%  in  2002.    The  Company  manages  its  investment  portfolio  to  maximize  after  tax  profits.    With  the  Company’s 
improving  loss  experience  throughout  2003,  management  began  allocating  a  higher  proportion  of  new  monies  to  tax  exempt  securities  in  the  fourth 
quarter of 2003.  This reallocation of new monies is expected to result in lower pre-tax investment yields but higher after tax investment income than if 
the  Company  continued  with  the  portfolio  allocation  of  2003.    See  further  discussion  regarding  investments  at  the  “Liquidity  and  Capital  Resources,” 
“Investments” and “Market Risk” sections, included in this Item 7. 

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The GAAP loss and LAE ratio was 67.8% and 72.9% for the years 2003 and 2002, respectively.  See the Stop Loss discussion above regarding 
earned premiums cessions.  For the years 2003 and 2002, the STFC Pooled Companies ceded a total of $5.6 million and $8.8 million, respectively, in 
losses and loss adjustment expenses to Mutual in accordance with the Stop Loss arrangement.  The net effect of the earned premium and losses and 
loss adjustment expenses cessions under the Stop Loss increased the GAAP loss and LAE ratio by 0.3 point in 2003 and decreased the GAAP loss and 
LAE ratio by 0.9 point in 2002.   

For the years 2003 and 2002, catastrophe claims contributed 6.8 and 5.6 points, respectively, to the consolidated GAAP loss and LAE ratio.  As 
previously  discussed,  CAT  88  caused  damage  in  17  of  the  Company’s  26  operating  states  between  May  2  and  May  11,  2003,  and  resulted  in  claims 
totaling $39.6 million or 4.1 GAAP loss and LAE points for the year 2003.  In terms of dollars, CAT 88 remains the largest catastrophe loss event in State 
Auto history.  The second most costly catastrophe loss event occurred in the second quarter of 2002, from a widespread series of storms that included a 
tornado in the community of La Plata, Maryland (“CAT 61”).  Claims resulting from CAT 61 totaled $27.5 million or 3.1 GAAP loss and LAE points for the 
year 2002.   As discussed below, each of the Company’s insurance operating segments was impacted by these catastrophe losses. 

The following table summarizes the consolidated GAAP loss and LAE ratio by segment, by line of business for the years ended December 31, 

2003 and 2002, respectively: 

2003

2002

(Improve)
Deteriorate

Standard segment: 
Auto – personal ...........................
Auto – commercial.......................
Homeowners ...............................
Commercial multi-peril .................
Workers’ compensation ................
Fire and allied lines ......................
Other & products liability..............
Miscellaneous personal 
  & commercial ............................
28.3
  Total Standard.......................... 67.1 

66.6 
53.3 
75.0 
80.6 
93.0 
60.8 
67.6 

68.8 
66.5 
85.1 
89.9 
83.7 
58.9 
77.7 

35.5
72.5 

(2.2) 
  (13.2) 
(10.1) 
  (9.3) 
    9.3 
   1.9 
(10.1) 

  (7.2)
  (5.4) 

Nonstandard segment: 
Auto - personal............................

75.6 

77.8 

  (2.2)

  Consolidated............................. 67.8 

72.9 

  (5.1)

As noted in the above table, all lines of business contributed to the 5.1 point GAAP loss and LAE improvement in 2003 from 2002, except for 
workers’ compensation and fire and allied lines which combined represent 10% of total earned premiums in 2003.  The Company monitors all lines of 
business  paying  particular  attention  to  auto  -  personal,  homeowners  and  workers’  compensation  due  to  the  significance  these  lines  have  on  the 
profitability of the Company.  The auto - personal line continues to be the most significant line of business and therefore has the greatest influence on 
net income.  The homeowners line of business is the Company’s second largest (see earned premium table above).  The loss experience in this line was 
adversely affected in the last two years by the apparent increased severity of storms; however, due to management’s efforts, its GAAP loss and LAE ratio 
improved  by  10.1  points  in  2003  from  2002.    Workers’  compensation  continues  to  be  the  Company’s  most  volatile  line  of  business  due  to  the  risks 
insured.   

The  State  Auto  standard  segment’s GAAP loss and LAE ratio improved 5.4 points in 2003 from 2002, despite being impacted by the record
level catastrophe losses described above.  For the years 2003 and 2002, catastrophe losses represent 7.3 and 5.9 points, respectively, of which CAT 88 
accounted  for  4.4  points  of  the  2003  total  catastrophe  points  and  CAT  61  accounted  for  3.3  points  of  the  2002  total  catastrophe  points.    Absent  the 
impact of catastrophe losses, this segment’s GAAP loss and LAE ratio improved 6.8 points in 2003 from 2002.  This improvement reflects the Company’s 
continual emphasis on strict underwriting, which includes taking necessary and appropriate rate increases across most lines of business.  

The State Auto nonstandard segment’s GAAP loss and LAE ratio improved 2.2 points in 2003 to 75.6 from 77.8 in 2002 (see the consolidated 
GAAP loss and LAE ratio table above, nonstandard auto line).  The 2003 and 2002 catastrophe losses represent 1.4 points and 0.8 points, respectively, 
of the foregoing GAAP loss and LAE ratio.  Absent the impact of catastrophe losses, this segment’s GAAP loss and LAE ratio improved 2.8 points in 2003 
from 2002.  This improvement was primarily driven by significant underwriting action and rate level improvement on the former Meridian nonstandard 
segment private passenger auto book of business.  The Company implemented corrective rate increases on the business that continued to renew on the 
Meridian systems platform.  In addition, all new nonstandard private passenger auto business produced by the former Meridian Mutual agents is now 
written through the SA National system platform utilizing a more appropriate rating structure as well as credit scoring (as permitted by local law) and 
“point-of-sale” underwriting tools.  The Company continually monitors this segment’s underwriting performance, as it is typically a more volatile line of 
business than the standard segment, paying particular attention to rate adequacy and risk selection in states and agencies with unusually high premium 
written  growth.  Kentucky,  this  segment’s  largest  state  of  operation,  had  experienced  significant  written  premium  growth  over  the  last  year,  but  with 
unacceptable underwriting results.  The Company terminated or suspended eleven fast growing, but extremely unprofitable, nonstandard auto oriented 
agencies in Kentucky.  While this action adversely affected this segment’s premium growth, it is expected to improve long term underwriting results.   

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The GAAP expense ratio was 30.4% and 29.5% for the years 2003 and 2002, respectively.  One factor contributing to the 0.9 point increase is 
the Company cession of earned premium under the Stop Loss, which was $12.8 million and $1.4 million in 2003 and 2002, respectively.  These earned 
premium cessions under the Stop Loss increased the Company’s GAAP expense ratio by 0.4 point and less than 0.1 point for the years 2003 and 2002, 
respectively.  The Stop Loss agreement terminated December 31, 2003 and was not renewed.  Certain significant variable expenses that are tied directly 
to the Company’s insurance operation’s profitability also contributed to the increased GAAP expense ratio. These are the Company’s profit sharing plans, 
the  Quality  Performance  Bonus  (“QPB”)  that  covers  substantially  all  employees  and  the  Quality  Performance  Agreement  or  contingent  commission 
agreement (“QPA”) which is available to substantially all the Company’s agents.  QPA was 1.6 points and 1.2 points within the GAAP expense ratio in 
2003 and 2002, respectively.  QPB was 0.8 point and 0.2 point within the GAAP expense ratio in 2003 and 2002, respectively.  Excluding the Stop Loss, 
QPA and QPB effects, the GAAP expense ratio would have been 27.6% and 28.0% for the years 2003 and 2002, respectively.  Management reviews the 
QPB plan and the QPA annually to determine the appropriateness of each bonus’ formula.  Any increase in the expense ratio is difficult to accept, but the 
fact is, that the increase seen this year is largely the result of the Company’s profitable underwriting operations, as discussed above.  Notwithstanding 
these  directly  profit  driven  expense  increases,  expense  control  has  been  and  remains  one  of  the  critical  elements  of  the  Company’s  success,  and  the 
importance of this is regularly communicated to all employees. 

Interest expense increased $1.3 million (55.9%) to $3.6 million in 2003 from 2002.  This increase was the result of the additional net $85.5 
million of debt obtained as of December 31, 2003 from December 31, 2002 (see discussion included in Liquidity and Capital Resources), partly offset by 
a decline in the interest rate on the $45.5 million line of credit with Mutual. 

Other expense, as a percentage of earned premiums, was 1.2% and 1.1% for the years 2003 and 2002, respectively. The increase in 2003 
other expense is primarily attributable to the legal and other related costs incurred by the Company related to the tender offer initiated by Gregory M. 
Shepard and his wholly owned company, and other proposals from Mr. Shepard that preceded the tender offer.  See Item 3 of this Form 10-K. 

The  effective  tax  expense  rates  for  the  years  2003  and  2002  were  23.6%  and  2.1%,  respectively.    Improvement  in  the  Company’s  2003
underwriting results along with an increase in net realized gains on investments and the gradual shift in increasing the fixed maturity portfolio from tax-
exempt to taxable securities from 2002 contributed to the tax expense rate increase.   

Liquidity and Capital Resources 

Liquidity  refers  to  the  ability  of  the  Company  to  generate  adequate  amounts  of  cash  to  meet  its  needs  for  both  long  and  short-term  cash 
obligations as they come due.  The Company’s significant sources of cash are premiums, investment income, sales of investments and the maturity of 
fixed maturity investments. The Company continually monitors its investment and reinsurance programs to ensure they are appropriately structured to 
enable the insurance subsidiaries to meet anticipated short and long-term cash requirements without the need to sell investments to meet fluctuations in 
claim payments. 

At December 31, 2004 and 2003, the Company had $64.3 million and $40.0 million, respectively, of cash and cash equivalents and $1,699.1 
million  and  $1,570.3  million,  respectively,  of  total  investments  at  fair  value.    The  majority  of  the  Company’s  investment  portfolio  is  traded  on  public 
markets. 

Net  cash  provided  by  operating  activities  was  $147.6  million,  $138.0  million  and  $126.6  million  for  the  2004,  2003  and  2002  years,
respectively.  The significant sources of operating cash flows are derived from underwriting operations and investment income.  The increase in the cash 
flows  over  the  three  year  period  is  attributable  to  improved  underwriting  and  investment  income  cash  flows,  offset  by  increases  in  cash  paid  on 
estimated federal income taxes, interest expense and cash contributions to the Companies defined benefit pension plan (the “Pension Plan”).  Over the 
last  three  years,  operating  cash  flows  have  been  sufficient  to  meet  the  operating  needs  of  the  Company  while  providing  increased  opportunities  for 
investment.    The  Company  utilizes  reinsurance  agreements  to  limit  its  loss  exposure  and  contribute  to  its  liquidity  and  capital  resources.    See  the 
discussion of Reinsurance Arrangements included in Item 1 of this Form 10-K. 

During 2004 and 2003, as permitted by regulations of the Internal Revenue Service, the Company contributed $5.0 million and $4.6 million, 
respectively, to the Company’s Pension Plan on behalf of its employees. There were no contributions to the Pension Plan in 2002.  The contribution to 
the Pension Plan in 2003 was the first year since 1997 that the Company was permitted to make a tax deductible contribution to the Pension Plan under 
applicable rules.  The actuarially determined funding amount to the pension plan ranges from the minimum amount the Company would be required to 
contribute to the maximum amount that would be deductible for tax purposes.  Contributed amounts in excess of the minimum amounts are deemed 
voluntary.  Amounts in excess of the maximum amount would be subject to an excise tax and may not be deductible for tax purposes.  The actuarially 
determined  funding  amount  to  the  Pension  Plan  is  generally  not  determined  until  the  second  quarter  with  respect  to  the  contribution  year.    The 
Company  expects  to  contribute  approximately  $7.5  million  during  2005  to  the  Pension  Plan,  depending  on  the  actuarially  determined  funding 
requirements of the Pension Plan.  

Net cash used in investing activities was $130.4 million, $280.2 million and $85.6 million for the 2004, 2003 and 2002 years, respectively.  The 
decreased net investing activities during 2004 was the result of the Company having a smaller amount of cash and cash equivalents available to invest 
at the beginning of 2004 versus 2003 ($40.0 million in 2004 compared to $96.0 million in 2003), along with a decrease in cash provided by financing 
activities, as compared to 2003.  The 2003 cash used in investing activities reflects the increase in cash flow provided by financing activities discussed 
below.  

Net  cash  provided  by  financing  activities  was  $7.1  million  in  2004,  $86.2  million  in  2003,  and  $25.0  million  in  2002.    The  decreased  net 
financing activity during 2004 was due to the absence of $85.5 million in net proceeds the Company received in 2003 and $30.0 million in 2002 from the 
issuance of debt, partly offset by payment of dividends and repurchase of Company common shares.  Positively impacting cash flows during 2004 was 

27

 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

the  Company’s  termination  of  two  separate  fair  value  hedge  transactions,  described  below,  for  a  cash  settlement  of  $3.8  million  on  future  net  swap 
payments. 

Impacting  cash  provided  by  financing  activities  during  2003  and  2002  was  State  Auto  Financial’s  Board  of  Directors  approving  a  plan  to 
repurchase shares of its common stock from the public.  In March 2002, the Board of Directors of State Auto Financial approved a plan to repurchase up 
to  1.0  million  shares  of  its  common  stock  from  the  public  over  a  period  extending  to  December  31,  2003.    During  2003  and  2002,  the  Company 
repurchased 45,000 and 393,000 shares from the public for a total of $0.7 million and $6.3 million, respectively. 

In conjunction with a plan approved by State Auto Financial’s Board of Directors in 1999 to repurchase shares of its common stock, State Auto 
Financial  entered  into  a  line  of  credit  agreement  with  Mutual  for  $45.5  million.    The  interest  rate  is  adjustable  annually  on  each  January  1  to  reflect 
adjustments in the then current prime lending rate less 1.75 points, as well as State Auto Financial’s current financial position.  The interest rate was 
2.25%,  2.50%  and  3.00%  for  2004,  2003,  and  2002,  respectively.    Beginning  January  1,  2005,  the  interest  rate  on  this  credit  agreement  is  3.50%.  
Principal is due upon demand, with final payment to be received on or prior to December 31, 2005.  At December 31, 2004, State Auto Financial had 
approximately  $38.5  million  in  cash  and  invested  assets  to  meet  its  current  operating  and  debt  related  obligations  that  include  interest  expense  and 
principal repayments.  While the Company is considering its options with regard to its outstanding debt to Mutual, if it chooses repayment, the funding is 
anticipated  to  be  derived  from  State  Auto  Financial’s  current  cash  and  invested  assets  as  well  as  cash  dividend  payments  in  2005  from  its  insurance 
subsidiaries.   

In May 2003, State Auto Financial’s Delaware business trust subsidiary (the “Capital Trust”) issued 30-year, unsecured $15.0 million liquidation 
amount of its capital securities to a third party.  In connection with the Capital Trust’s issuance of the capital securities and the related purchase by State 
Auto  Financial  of  all  of  the  Capital  Trust’s  common  securities  (liquidation  amount  of $0.5 million), State Auto Financial issued to the Capital Trust 30-
year,  unsecured  $15.5  million  aggregate  principal  amount  of  Floating  Rate  Junior  Subordinated  Debt  Securities  due  2033  (the  “Subordinated
Debentures”).  The sole assets of the Capital Trust are the Subordinated Debentures and any interest accrued thereon.  Proceeds from the Subordinated 
Debentures were used by State Auto Financial to fund $15.0 million cash capital contribution to SA National.  Interest on the Capital Trust’s capital and 
common securities is payable quarterly at a rate equal to the three-month LIBOR rate plus 4.20%, adjusted quarterly.  The applicable interest rates for 
the  periods  from  May  22,  2003  thru  December  31,  2004  ranged  from  5.32%  to  6.60%.    In  January  2003,  the  FASB  issued  FIN  46,  Consolidation  of 
Variable Interest Entities, effective for reporting periods beginning after June 15, 2003. As a result of the Company’s adopting FIN 46 effective July 1, 
2003, the financial statements of the Capital Trust are no longer consolidated within the accompanying financial statements of the Company.

In November 2003, State Auto Financial issued $100.0 million unsecured senior notes bearing interest fixed at 6.25% due November 15, 2013 
(the  “Senior  Notes”).    Proceeds  from  the  Senior  Notes  were  used  by  State  Auto  Financial  to  fund  cash  capital  contributions  to  certain  of  State  Auto 
Financial’s  insurance  subsidiaries  (State  Auto  P&C  $39.0  million  and  SA  National  $15.0  million),  to  repay  $15.0  million  of  bank  debt  and  for  general 
corporate purposes (State Auto Financial has since invested these funds in fixed maturities and common stocks).  Interest on the Senior Notes is payable 
May 15 and November 15 of each year beginning May 15, 2004.  The Senior Notes are general unsecured obligations ranking senior to all existing and 
future subordinated indebtedness and equal with all existing and future senior indebtedness.  The Senior Notes are not guaranteed by any of the State 
Auto Financial subsidiaries and thereby are effectively subordinated to all State Auto Financial subsidiaries’ existing and future indebtedness.  State Auto 
Financial may redeem the Senior Notes in whole at anytime or in part from time to time at State Auto Financial’s option, on at least 30 but not more 
than 60 days’ prior written notice.  The redemption price must be equal to the greater of the principal amount of such Senior Notes being redeemed on 
the redemption date or the make whole amount, based on U.S. Treasury rates as defined by the note, plus in each case, accrued and unpaid interest, if 
any, on the Senior Notes to the redemption date.  The Senior Notes issued contain certain covenants as defined in the Senior Notes, which among other 
things, limit State Auto Financial and its subsidiaries’ ability to issue indebtedness secured by the capital stock of certain State Auto Financial subsidiaries 
and sell the capital stock of certain State Auto Financial subsidiaries.  The Senior Notes also contain a covenant that requires State Auto Financial to take 
certain actions in the event it engages in mergers, consolidations or sales of all or substantially all of the assets and prohibits it from engaging in such 
transaction if State Auto Financial is in default under the Senior Notes.  State Auto Financial incurred approximately $1.5 million in issuance cost related 
to  the  Senior  Notes.    The  effective  interest  rate  on  the  Senior  Notes,  net  of  issuance  costs  and  interest  rate  swap  transactions  discussed  below,  is 
5.83%.

On October 1, 2003 State Auto Financial entered into an interest rate swap contract for a notional amount of $25.0 million as a hedge on the 
ten  year  treasury  rate  in  connection  with  the  forecasted  issuance  of  the  Senior  Notes.    The  swap  contract  was  designated  as  a  cash  flow  hedge and 
settled on November 6, 2003, the pricing date of the Senior Notes, with the Company receiving $0.8 million in cash.  The gain has been recorded in 
accumulated other comprehensive income and is being amortized into interest expense as the underlying interest expense is recognized for the Senior 
Notes. 

On  November  6,  2003  State  Auto  Financial  entered  into  an  interest  rate  swap  contract  for  a  notional  amount  of  $50.0  million,  receiving 
semiannual  payments  at  a  fixed  rate  of  6.25%  and  making  semiannual  payments  at  a  variable  rate  equal  to  the  six  month  LIBOR  plus  1.25%  with 
LIBOR to be determined the last day of each interest reset period (total 2.47% at December 31, 2003).  The swap contract was designated as a fair 
value hedge to protect against changes in fair value of the Senior Notes.  At December 31, 2003 the fair market value of the fixed to floating interest 
rate swap was $0.5 million, of which $0.3 million related to net accrued interest to be received and reduced reported interest expense in the period. 

On March 11, 2004, State Auto Financial terminated its interest rate swap contract entered into on November 6, 2003 and received proceeds 
of $2.9 million.  Of the $2.9 million received, $2.3 million settled future net swap payments and was deferred in notes payable and will be amortized as 
an offset to interest expense over the life of the Senior Notes.  The remaining $0.6 million related to net swap payments from inception to termination 
and was recorded as an offset to interest expense.   

On May 6, 2004, State Auto Financial entered into an interest rate swap contract for a notional amount of $50.0 million, receiving semiannual 
payments  at  a  fixed  rate  of  6.25%  and  making  semiannual  payments  at  a  variable  rate  equal  to  the  six  month  LIBOR  plus  0.94%  with  LIBOR  to  be 

28

 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

determined the last day of each interest reset period.  The swap contract was designated as a fair value hedge to protect against changes in fair value 
of  the  Senior  Notes.    During  August  2004,  State  Auto  Financial  terminated  the  interest  rate  swap  contract entered into on May 6, 2004 and received 
proceeds  of  $1.8  million.    Of  the  $1.8  million  received,  $1.5  million  settled  future  net  swap  payments  and  was  deferred  in  notes  payable  and  will  be 
amortized as an offset to interest expense over the life of the Senior Notes.  The remaining $0.3 million related to net swap payments from inception to 
termination was recorded as an offset to interest expense. 

During  2003,  2002  and  2001,  the  Company  generated  substantial  earned  premium  growth  which  required  capital  resources.    Earned 
premiums  through  the  State  Auto  Pool  increased  significantly  beginning  in  July  2001  with  the  addition  of  the  former  Meridian  Mutual  business.    Also 
increasing earned premiums significantly was a pooling participation percentage change from 53% to 80%, effective October 1, 2001.  During the years 
2003, 2002, and 2001 earned premiums increased 7.1%, 61.5%, and 39.5%, respectively, from the preceding year.  At December 31, 2004 and 2003, 
all of the Company’s insurance subsidiaries were in compliance with statutory requirements relating to capital adequacy. 

The  National  Association  of  Insurance  Commissioners  (“NAIC”)  utilizes  a  collection  of  analytical  tools  designed  to  assist  state  insurance 
departments with an integrated approach to screening and analyzing the financial condition of insurance companies operating in their respective states.  
One  such  set  of  analytical  tools  is  12  key  financial  ratios  that  have  come  to  be  known  in  the  insurance  industry  as  the  “IRIS” ratios.    IRIS  ratios  are 
derived  from  financial  statements  prepared  on  a  statutory  accounting  basis,  which  are  accounting  practices  prescribed  or  permitted  by  the  insurance 
department with regulatory authority over the Company’s insurance subsidiaries.  A “defined range” of results for each ratio has been established by the 
NAIC for solvency monitoring.  While management utilizes each of these IRIS ratios in monitoring its operating performance on a statutory accounting 
basis, the net written premium to statutory surplus ratio (the “leverage ratio”) is monitored to ensure that each of the Company’s insurance subsidiaries 
continues  to  operate  within  the  “defined  range”  of  3.0  to  1.0.    The  higher  the  leverage  ratio,  the  more  risk  a  company  bears  in  relation  to  statutory 
surplus available to absorb losses.  In considering this range, management also considers the distribution of net premiums between property and liability 
lines of business.  A company with a larger portion of net premiums from liability lines should generally maintain a lower leverage ratio. 

The statutory leverage ratios for the Company at December 31, 2004, 2003 and 2002 are as follows: 

Statutory Leverage Ratios(1)

2004

2003

2002

State Auto P&C ................................
Milbank............................................
Farmers  ..........................................
SA Ohio ...........................................
SA National ......................................
Weighted Average ............................

1.7
1.7
1.5
1.4
1.1
1.6

(to 1) 

1.9 
2.0 
1.8 
1.7 
1.5 
1.9 

2.6 
2.4 
2.3 
1.8 
4.4 
2.6 

____________________

(1) The Company uses the statutory leverage ratio as there is no comparable GAAP measure. 
    This ratio measures the company’s statutory surplus available to absorb losses. 

These  improvements  over  the  three  year  periods  are  due  to  a  combination  of the capital contributions made by State Auto Financial (State 
Auto P&C $39.0 million and SA National $30.0 million) from proceeds of the debt securities issued in 2003, improvement in the results of underwriting 
operations  in  2004  and  2003  as  well  as  effective  January  1,  2003,  the  reserving  process  for  statutory  reporting  began  anticipating  salvage  and 
subrogation recoverable for each company.  Under GAAP, the reserving process has historically anticipated salvage and subrogation recoverable.  The 
Company believes these leverage ratios at December 31, 2004 indicate the financial strength of the Company and its position to support future premium 
growth. 

On March 4, 2005, the Board of Directors of State Auto Financial declared a quarterly cash dividend of $0.045 per common share, payable on 
March 31, 2005, to shareholders of record on March 19, 2005. This is the 55th consecutive cash dividend declared by State Auto Financial’s Board since 
State Auto Financial had its initial public offering of common stock on June 28, 1991.  State Auto Financial has increased cash dividends to shareholders 
for twelve consecutive years. 

Mutual, whose ownership in State Auto Financial is approximately 65%, has waived its right to receipt of the dividends declared by State Auto 
Financial since 1994.  This is expected to increase the statutory surplus of Mutual.  The Standing Independent Committee of the Board of Directors of 
Mutual  (the  “Standing  Independent  Committee”)  met  in  August  2004  and  voted  to  waive  Mutual’s  dividends  that  might  be  declared  by  the  Board  of 
Directors of State Auto Financial, for the period from August 1, 2004 to July 31, 2005, in order to take better advantage of the investment opportunity 
State Auto Financial represents for Mutual.  The Standing Independent Committee will continue to monitor relevant conditions, including but not limited 
to financial conditions.  If in the good faith exercise of the Standing Independent Committee’s business judgment such conditions change in a materially 
adverse way from those in place currently, it retains the right to revoke its recommendation to waive such dividends as to a particular dividend otherwise 
payable  by  State  Auto  Financial  on  its  common  shares,  provided  that  any  such  revocation  shall  be  effected  prior  to  the  declaration  of  a  quarterly 
dividend by State Auto Financial. 

The maximum amount of dividends that may be paid to State Auto Financial during 2005 by its insurance subsidiaries without prior approval 
under  current  law  is  limited  to $94.6  million.    The  Company  is  required  to  notify  the  insurance  subsidiaries’  respective  State  Insurance  Commissioner 
within five business days after declaration of all such dividends and at least ten days prior to payment.  Additionally, the domiciliary Commissioner of 
each insurer subsidiary has the authority to limit a dividend when the Commissioner determines, based on factors set forth in the law, that an insurer’s 

29

 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

surplus is not reasonable in relation to the insurer’s outstanding liabilities and adequate to its financial needs.  Such restrictions are not expected to limit 
the capacity of State Auto Financial to meet its cash obligations. 

State Auto Financial’s insurance subsidiaries are subject to regulation and supervision by the states in which they do business.  The NAIC has 
developed Risk-Based Capital (“RBC”) requirements.  RBC relates an individual insurance company’s statutory surplus to the risk inherent in its overall 
operations. At December 31, 2004, the risk-based adjusted surplus of each of State Auto Financial’s insurance subsidiaries exceeded each of their RBC 
standards.    

As discussed above, as of January 1, 2005, the Pooling Arrangement was amended to make the Meridian Insurers participants.  The pooling 
participation percentage of the STFC Pooled Companies remained at 80%.  In conjunction with this amendment, the STFC Pooled Companies received 
$54.0 million in cash from the Meridian Insurers which related to the additional net insurance liabilities assumed on January 1, 2005.  The following table 
presents the impact on the Company’s balance sheet on January 1, 2005 relating to the additional net insurance liabilities assumed on this date: 

($ millions)

Losses and loss expense payable.................................  
Unearned premiums ...................................................  
Deferred policy acquisition costs ..................................  
  Net cash received.....................................................

$35.3 
24.0 
(5.3)
$54.0

Other Disclosures

Investments

Stateco  performs  investment  management  services,  which  comprises  the  investment  management  services  segment,  on  behalf  of  the 
Company  and  Mutual  and  its  subsidiaries.   The  Investment  Committee  of  each  insurer’s  Board  of  Directors  sets  investment  policies to be followed by 
Stateco.

The primary investment objectives of the Company are to generate income, preserve capital and maintain adequate liquidity for the payment 
of claims.  Fixed maturity securities are categorized as available for sale and are carried at fair value.  The Company’s Investment Policy and Guidelines 
permit investment in debt issues rated A or better by two major rating services.  The Company’s fixed maturities portfolio is composed of high quality, 
investment  grade  issues,  comprised  almost  entirely  of  debt  issues  rated  AAA  or  AA.    At  December  31,  2004,  the  Company  had  no  fixed  maturity 
investments rated below investment grade, nor any mortgage loans.   

Despite  the  volatility  in  the  equity  market  during  2004  and  2003,  the  Company  continued  its  direction  of  moderately  increasing  its  equity 
portfolio investments to enhance growth of statutory surplus over the long term.  Gains and losses on the sale of equity securities are computed using 
the first-in, first-out method.  The Company’s current investment strategy does not rely on the use of derivative financial instruments. 

At  December  31,  2004  and  2003,  all  investments  in  fixed  maturity  and  equity  securities  were  held  as  available  for  sale  and  therefore  are 
carried at fair value.  Other invested assets is comprised of a limited liability partnership and is carried at fair value.  The unrealized holding gains or 
losses, net of applicable deferred taxes, are shown as a separate component of stockholders’ equity as “accumulated other comprehensive income” and 
as such are not included in the determination of net income.  

The following table provides the composition of the Company’s investment portfolio at December 31, 2004 and 2003, respectively:

($ millions)

2004

2003

Fair value: 
Fixed maturities ................................
Equity securities ................................
Other invested assets ........................
  Total investments............................

$1,502.1 
193.6 
_       3.4 
$1,699.1 

1,427.9 
88.4% 
139.3 
11.4 
    0.2
      3.1 
100.0% 1,570.3 

90.9 
8.9 
   0.2
100.0

The  Company  regularly  monitors  its  investment  portfolio  for  declines  in  value  that  are  other  than temporary, an assessment which requires 
significant  management  judgment  regarding  the  evidence  known. Such  judgments  could  change  in  the  future  as  more  information  becomes  known 
which could negatively impact the amounts reported herein.  Among the factors that management considers are the nature of the investment, severity 
and length of decline in fair value, events impacting the issuer, and overall market conditions.  When a security in the Company’s investment portfolio 
has been determined to have a decline in fair value that is other than temporary, the Company adjusts the cost basis of the security to fair value.  This 
results  in  a  charge  to  earnings  as  a  realized  loss,  which  is  not changed  for  subsequent recoveries in fair value.  Future increases or decreases in fair 
value, if not other than temporary, are included in other comprehensive income. 

The Company reviewed its investments at December 31, 2004, and determined no additional other than temporary impairment exists in the 
gross unrealized holding losses, as provided in the table below, due to the evidence that exists indicating temporary impairment.  At December 31, 2004, 

30

 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

there were no investments reflected in the table below with an unrealized holding loss that had a fair value significantly below cost continually for more 
than one year.  There are no individually material securities with an unrealized holding loss at December 31, 2004. 

The following table provides detailed information on the Company’s investment portfolio for its gross unrealized gains and losses, adjusted for 

investments with other than temporary impairment at December 31, 2004:  

($ millions)

Investment Category

Cost or 
amortized
cost

Gross
unrealized
holding
gains

Gain
number of 
positions

Gross
unrealized
holding losses

Loss
number of 
positions

Fair
value

Fixed Maturities: 
  U.S. Treasury securities &  
    Obligations...........................................
  States & political subdivisions ..................
  Corporate securities ................................
  Mortgage-backed securities of  
    U.S. Gov. Agencies ...............................
  Other debt securities...............................
      Total fixed maturities..........................
Equity Securities: 
  Consumer ..............................................
  Technologies ..........................................
  Pharmaceuticals .....................................
  Financial services....................................
  Manufacturing & other ............................
      Total equity securities.........................

$   328.2 
865.4 
33.1 

    219.0 
        6.2 
1,451.9 

33.9 
16.3 
12.3 
45.0 
      55.9 
163.4 

Other invested assets................................

        3.2 

      Total.................................................

$1,618.5 

4.6
42.8 
2.6 

  5.0 
     - 
55.0 

6.1 
2.3 
1.2 
8.2 
14.3 
32.1 

  0.2 

87.3 

71
366 
21 

  41 
    - 
499 

16 
8 
4 
21 
32 
81 

     1 

581 

(1.9)
(1.8) 
- 

(1.1)
      - 
(4.8) 

(0.3) 
(0.2) 
(0.6) 
(0.7) 
(0.1) 
(1.9) 

      - 

(6.7) 

46
72 
1 

   23 
    - 
142 

3 
1 
2 
2 
    4 
12 

     - 

154 

330.9
906.4 
35.7 

   222.9 
       6.2
1,502.1 

39.7 
18.4 
12.9 
52.5 
    70.1
193.6 

      3.4

1,699.1

The amortized cost and fair value of fixed maturities at December 31, 2004, by contractual maturity, are summarized as follows:

($ millions) 

Amortized 
Cost

Fair
Value

$       5.2 
Due in 1 year or less ...........................................  
66.4 
Due after 1 year through 5 years .........................  
279.6 
Due after 5 years through 10 years......................  
     881.7 
Due after 10 years ..............................................  
1,232.9 
  Subtotal........................................................... 
Mortgage-backed securities .................................  
     219.0 
  Total................................................................  $1,451.9 

5.2 
68.1 
292.7 
   913.2
1,279.2 
   222.9
1,502.1

Expected maturities may differ from contractual maturities as the issuers may have the right to call or prepay the obligations with or without 

call or prepayment penalties. 

Included in the 2004 realized losses of fixed maturities below, was $0.2 million recognized related to other than temporary impairment on two 
fixed  maturity  securities,  which  continue  to  be  held  by  the  Company  at  December  31,  2004.    The  individual  circumstances  impacting  the  other  than 
temporary impairments recognized in 2004 did not impact other investments. 

The  securities  sold  during  2004,  were  sold  to  either  recognize  the  gain  available,  to  dispose  of  the  security  because  of  the  Company’s 
opportunity to invest in securities with greater potential return considering capital preservation, or to reposition the taxable/tax-exempt fixed maturity 
position of the Company.   

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Realized gains and losses for the year ended December 31, 2004, are summarized as follows:   

($ millions)

Realized 
Gains/Losses

Fair Value 
at Sale

Realized gains: 
  Fixed maturities .......................................
  Equity securities ......................................
    Total realized gains................................

Realized losses: 
  Fixed maturities .......................................
  Equity securities ......................................
    Total realized losses...............................
    Net realized gains on investments...........

$  7.6 
   4.0 
 11.6 

2.1 
   1.9 
   4.0 
$ 7.6 

227.2 
   15.1
242.3 

73.0 
    7.1
  80.1
162.2

The Company participates in a securities lending program whereby certain fixed maturity and equity securities from the Company’s investment 
portfolio are loaned to other institutions for short periods of time.  The Company requires collateral, equal to 102% of the market value of the loaned 
securities. The collateral is invested by the lending agent, in accordance with Company guidelines, generating net investment income, net of applicable 
fees.  Based on terms of the agreement, the Company does not have the right to sell or re-pledge the collateral, unless there is an event of default by 
the borrower.  At December 31, 2004 and 2003, the amount of collateral held was approximately $144.7 million and $193.2 million, respectively. 

Market Risk 

Investments

At December 31, 2004, total investments at fair value comprise approximately 84.0% of the Company’s total assets.  Of the total investments, 
88.4%  are  invested  in  fixed  maturities,  11.4%  in  equity  securities,  and  0.2%  in  other  invested  assets.    Cash  and  cash  equivalents  represent 
approximately 3.2% of the Company’s total assets at December 31, 2004. 

The Company’s decision to make a specific investment is influenced primarily by the following factors: (a) investment risks; (b) general market 
conditions; (c) relative valuations of investment vehicles; (d) general market interest rates; (e) the Company’s liquidity requirements at any given time; 
and  (f)  the  Company’s  current  federal  income  tax  position  and  relative  spread  between  after  tax  yields  on  tax-exempt  and  taxable  fixed  income 
investments.

The  fixed  maturity  portfolio  is  managed  in  a  laddered-maturity  style  and  considers  business  mix  and  liability  payout  patterns  to  ensure 
adequate cash flow to meet claims as they are presented.  At December 31, 2004, the Company’s fixed maturity portfolio had an average maturity of 
9.9  years.    For  the  insurance  subsidiaries,  the  maximum  investment  in  any  single  note  or  bond  is  limited  to  5.0%  of  statutory  assets,  other  than 
obligations of the U.S. government or government agencies, for which there is no limit.  As indicated in the table above, the fixed maturity portfolio is of 
high  quality  with  all  holdings  in  either  Government  obligations,  municipal,  or  corporate  obligations.    The  Company  does  not  intend  to  change  its 
investment policy on the quality of its fixed maturity investments.  Investments in equity securities are selected based on their potential for appreciation 
as  well  as  ability  to  continue  paying  dividends.    Additional  information  regarding  the  composition  of  investments,  along  with  maturity  schedules 
regarding investments in fixed maturities at December 31, 2004, is presented in tabular form above. 

The Company’s primary market risk exposures are to changes in market prices for equity securities and changes in interest rates and credit 
ratings for fixed maturity securities.  Related to the Company’s investment portfolio, the Company has no exposure to foreign currency exchange rate 
risk  nor  does  it  rely  on  the  use  of  derivative  financial  instruments.    To  provide  the  Company  greater  flexibility  in  order  to  manage  its  market  risk 
exposures, the Company categorizes its fixed maturities as available for sale.  The Company does not maintain a trading portfolio.

The  Company’s  total  investments  at  fair  value  grew  approximately  8.2%  during  2004  to  $1,699.1  million  at  December  31,  2004,  from
$1,570.3 million at December 31, 2003.  This growth was generated primarily from cash flow provided by operations.  The increase in unrealized gains 
on equity securities at December 31, 2004 was offset by a decline in the unrealized gain on fixed maturity securities. 

The equity markets increased during 2004.  The net unrealized gain on the Company’s equity portfolio increased $11.9 million to $30.2 million 
at  December  31,  2004.    With  the  increase  in  the  equity  markets  in  2004,  the  fixed  maturity  fair  values  increased  as  the  interest  rate  environment 
continued to fluctuate.  The net unrealized gain on the Company’s fix maturity portfolio declined $11.6 million to $50.2 million at December 31, 2004.  

32

 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The  following  table  provides  information  about  the  Company’s  fixed  maturity  investments  used  for  purposes  other  than  trading  that  are 
sensitive  to  changes  in  interest  rates.    The  table  presents  principal  cash  flows  from  maturities,  anticipated  calls  and  estimated  prepayments,  or  pay 
downs from holdings in asset backed securities.  The table also presents the average interest rate for each period presented. 

($ millions)

Principal Amount Maturing In: 

2005

2006

2007

2008

2009

Thereafter

    Total

Fair Value

Fixed interest rate 
  securities ......................... $      8.3 
Average interest 
  Rate ................................

6.55%

20.9

4.53

15.1

4.82

28.8

4.85

40.2

5.42

1,275.0

1,388.3

$1,502.1

5.58%

Notes Payable and Hedge 

At December 31, 2004, the Company’s notes payable are summarized as follows: 

($ millions)

Carrying
Value

Fair
Value

Interest 
Rate

Senior notes due 2013: issued $100.0 million,  
  November 2003 with fixed interest ...........................................  
Subordinated debentures due 2033: issued $15.5  
  million, May 2003 with variable interest adjusting
  quarterly .................................................................................  
Affiliate note payable due on demand prior to  
  December 31, 2005: issued $45.5 million, June  
  1999 with variable interest adjusting annually ...........................  
       45.5
  Total Notes Payable.................................................................  $    164.5 

$    103.5 

15.5

108.0

6.25%

15.5

6.60%

    45.5
  169.0

2.25%

Related to the Company’s notes payable, the Company’s primary market risk exposure is to the change in interest rates and its credit rating.  
Based  upon  the  notes  payable  carrying  value  at  December  31, 2004, the Company has $61.0 million notes payable with variable interest and $103.5 
million  notes  payable  with  interest  fixed  at  6.25%,  which  equates to approximately 37.1% variable interest debt and 62.9% fixed interest debt.  The 
Company’s decision to obtain fixed versus variable interest rate debt is influenced primarily by the following factors: (a) current market interest rates, (b) 
anticipated future market interest rates, (c) availability of fixed versus variable interest instruments, and (d) its currently existing notes payable fixed and 
variable interest rate position.  As noted above, the Company’s notes payable mature staggered over the next 30 years with $45.5 million due in 2005, 
$103.5 million in 2013 and $15.5 million in 2033.

See discussion above included in the “Liquidity and Capital Resources” section regarding the Company’s interest rate swap transactions related 

to its Senior Notes.     

Losses and Loss Expenses Payable  

The following table presents the loss and loss expenses payable by major line of business at December 31, 2004 and 2003, respectively:

($ millions)

2004

2003

Automobile – personal standard ............................................
Automobile – personal nonstandard.......................................
Automobile – commercial......................................................
Homeowners .......................................................................
Commercial multi-peril ..........................................................
Workers compensation .........................................................
Fire and allied lines...............................................................
Other liability and products liability ........................................
Miscellaneous personal & commercial lines.............................
  Total losses and loss expenses payable net of  
    reinsurance recoverable on losses and loss expenses  
    payable of $25.9 and $14.2, respectively........................... $655.9

$184.9
35.6
86.2
40.4
89.2
81.6
18.2
115.7
      4.1

%
Change

(0.3)%
(5.8)
  6.8 
  2.3 
     - 
(0.1)
27.3
20.9
(6.8)

185.5
37.8
80.7 
39.5
89.2
81.7
14.3
95.7
   4.4

628.8

 4.3%

Total  net  losses  and  loss  expenses  payable  increased  4.3%  at  December  31,  2004  from  2003,  due  in  part  to  the  total  earned  premium
increase of 4.8% during 2004 from 2003.  More of the growth was contributed by commercial lines, where the reserve needs are typically higher due to 
the  extended  time  necessary  to  identify  and  settle  claims.    Another  contributing  factor  was  seasonal  catastrophes,  mostly  coming  from  hurricanes  in 

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Florida and a late December freeze in the Midwest.  Finally, one exceptionally large liability claim added over 8% to the other liability reserves in 2004.  
The current year development of the prior years’ ultimate liability does not reflect any changes in the Company's fundamental claims reserving practices. 

The Company's internal actuarial staff conducts quarterly reviews of projected loss development information to assist management in making 
estimates of reserves for ultimate losses and loss expenses payable.  Several factors are considered in estimating ultimate liabilities including consistency 
in relative case reserve adequacy, consistency in claims settlement practices, recent legal developments, historical data, actuarial projections, accounting 
projections, exposure growth, current business conditions, catastrophe developments, and late reported claims.  In addition, reasonableness tests are 
performed on measures of claim severity, loss ratio, and trend factors, all of which are implicit to the liability estimates. 

Losses  and  loss  expenses  payable  is  management’s  best  estimate  (“MBE”)  at  a  given  point  in  time  of  what  the  Company  expects  to  pay 
claimants, based on known facts, circumstances and historical trends.  Reserves for reported losses are established by the Company’s claim division on 
either a case-by-case or formula basis depending on the type and circumstances of the loss.  The case-by-case reserve amounts are determined based 
on the Company’s reserving practices, which take into account the type of risk, the circumstances surrounding each claim and policy provisions relating 
to types of loss.  The objective of the claims division is to establish ultimate case reserves that are sufficient, but not excessive.  The formula reserves 
are based on historical data for similar claims with provision for trend changes caused by inflation.  Loss and loss expense reserves for incurred claims 
that  have  not  yet  been  reported  (“IBNR”)  are  estimated  based  on  many  variables  including  historical  and  statistical  information,  inflation,  legal 
developments, storm loss estimates, and economic conditions.  Case and formula basis loss reserves are reviewed on a regular basis, and as new data 
becomes available, estimates are updated resulting in adjustments to loss reserves.  Generally, reported losses initially reserved on a formula basis and 
not settled after six months are case reserved at that time.  Although management uses many resources to calculate reserves, there is no method for 
determining the exact ultimate liability. 

Management establishes a reserve for loss adjustment expenses contemplating functions and costs that are not attributable to a specific claim, 
which are called Unallocated Loss Adjustment Expenses (ULAE).  Historical ratios of paid ULAE to paid losses are developed, and then imposed on the 
current outstanding reserves.  The method uses a traditional assumption that 50% of the expenses are realized when the claim is open, and the other 
50%  are  incurred  as  the  loss  payments  are  made.  The method also assumes that the underlying claims process and mix of business do not change 
drastically over time.  

MBE for SA National and the STFC Pooled Companies’ share of the Pooled Companies’ losses and allocated loss expense reserve (“Loss and 
ALAE Reserve”) at December 31, 2004 is $682.1 million, compared with an actuarial point estimate of $655.0 million that is within a projected range of 
$618.0 million to $703.0 million.  These values presented are on a direct basis, gross of salvage and subrogation recoverable, and before reinsurance, 
except for the STFC Pooled Companies’ participation in the intercompany Pooling Arrangement.  Therefore the Company cautions the reader that these 
values  cannot  be  compared  to  other  loss  and  loss  expenses  payable  tables  included  elsewhere  within  this  Form  10-K.    Reserve  ranges  provide  a 
quantification of the variability in the reserve projections, which is often referred to as the standard deviation or error term, while the point estimates 
establish  a  mean,  or  expected  value  for  the  ultimate  reserve.    MBE  of  loss  reserves  considers  the  actuarial  point  estimate  and  expected  variation  to 
establish an appropriate position within the range. 

The  potential  impact  of  loss  reserve  variability  on  net  income  is  quantifiable  using  the  range  end  points  and  carried  reserve  amounts  listed 
above.    For  example,  if  ultimate  losses  reach  the  high  point  of  $703.0  million,  the  reserve  increase  of  $20.9  million  is an after-tax decrease of $13.6 
million on net income.  Likewise, should losses decline to the low end of $618.0 million, the $64.1 million reserve decrease would add $41.7 million of 
after-tax net income.   

An important assumption underlying the reserve estimation methods for the major casualty lines is that the loss cost trends implicitly built into 
the loss and ALAE patterns will continue into the future.  To estimate the sensitivity of reserves to an unexpected change in inflation, projected calendar 
year payment patterns were applied to the December 31, 2004, other liability loss and ALAE payable to generate estimated annual incremental loss and 
ALAE payments for each subsequent calendar year.  Then, for purposes of sensitivity testing, an additional annual loss cost trend of two percent was 
added to the trend implicitly embedded in the estimated payment pattern, and revised incremental loss and ALAE payments were calculated.  This type 
of inflationary jump could arise from a variety of sources including tort law changes, development of new medical procedures, social inflation, and other 
inflationary changes in costs beyond assumed levels. 

The  estimated  cumulative  impact  that  this  additional,  unexpected  two  percent  increase  in  the  loss  cost  trend  would  have  on  our  results  of 
operations  over  the  lifetime  of  the  underlying  claims  in  other  liability  is  an  increase  of  $8.2  million  on  reserves,  or  a  $5.3 million  after-tax  reduction 
(assuming  a  tax  rate  of  35%)  to  net  income.    Inflation  changes  have  much  more  impact  on  the  longer  tail  commercial  lines  like  other  liability  and 
workers compensation, and much less impact on the shorter tail personal lines’ reserves.  

34

 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The  following  table  provides  a  reconciliation  of  MBE  of  the  Company’s  direct  Loss  and  ALAE  Reserve  to  the  Company’s  net  loss  and  loss 
expenses payable at December 31, 2004.  The STFC Pooled Companies net additional share of transactions assumed from Mutual through the Pooling 
Arrangement for the year 2004 has been reflected in the table below as Assumed by STFC Pooled Companies: 

($ millions)

Direct Loss and ALAE Reserve (1):
STFC Pooled Companies, National and Mid-Plains ..................................................  
Assumed by STFC Pooled Companies ...................................................................  
  Total direct loss and ALAE reserve...................................................................... 

Direct unallocated loss adjustment expense (“ULAE”)(1):
STFC Pooled Companies, National and Mid-Plains ..................................................  
Assumed by STFC Pooled Companies ...................................................................  
  Total direct ULAE.............................................................................................. 

MBE 

$ 376.7 
  305.4 
682.1

23.0 
    19.3 
42.3

Direct salvage and subrogation recoverable:  
STFC Pooled Companies, National and Mid-Plains ..................................................  
Assumed by STFC Pooled Companies ...................................................................  
  Total direct salvage and subrogation recoverable................................................ 

(18.9) 
    (8.3) 
(27.2)

Reinsurance recoverable......................................................................................  
Assumed reinsurance ..........................................................................................  
Reinsurance assumed by STFC Pooled Companies.................................................  
  Total losses and loss expenses payable, net of reinsurance  
     recoverable on losses and loss expenses payable of $25.9................................ 

(25.9)
       4.1 
  (19.5) 

$ 655.9 

(1)  

ALAE  are  those  costs  that  can  be  related  to  a  specific  claim,  which  may  include  attorney  fees,  external  claims  adjusters,  and
investigation costs, among others.  ULAE are those costs incurred in settling claims, such as in-house processing costs, for which no 
identification can be made to specific claims.  ALAE and ULAE comprise the loss expense portion of the total loss and loss expenses
payable. 

___________________

The risks and uncertainties inherent in the estimates include, but are not limited to, actual settlement experience being different from historical 
data  and  trends,  changes  in  business  and  economic  conditions,  court  decisions  creating  unanticipated  liabilities,  ongoing  interpretation  of  policy 
provisions by the courts, inconsistent decisions in lawsuits regarding coverage and additional information discovered before settlement of claims.  The 
Company's results of operations and financial condition could be impacted, perhaps significantly, in the future if the ultimate payments required to settle 
claims vary from the liability currently recorded. 

In  the  preceding  paragraphs,  the  Company  has  offered  a  description  of  certain  factors  management  considers  in  estimating  the  ultimate 
liability for losses and loss expenses.  With respect to the auto line of business, which represents almost half of the Company’s total reserves, perhaps 
the  most  significant  external  variable  is  legal  developments.    As  discussed  in  “Impact  of  Significant  External  Factors”  below,  court  decisions  have  a 
significant  impact  on  the  property  and  casualty  insurance  industry.    Some  of  these  decisions  have  a  more  prospective  effect  as,  for  example,  when 
contract provisions relating to third party coverages are construed in ways not anticipated by the Company.  Other court decisions may have more of a 
retroactive effect which may be seen more clearly in the auto insurance line.  Auto insurance tends to be a line of business more regulated by statutes; 
consequently,  the  courts  tend  to  have  more  of  an  opportunity  to  construe  and  apply  those  statutes  to  existing  contracts.    Uninsured  motorists  and 
underinsured  motorists  (collectively  “UM”)  are  statutory  coverages  in  almost  every  state  where  the  Company  does  business.    When  courts  of  appeal 
construe UM statutes adversely to the Company and the industry, the effect of that decision is typically retroactive, because, legally speaking, when the 
court  interprets  a  statute  it  is  as  though  the  statute  was  always  construed  in  the  manner  that  the  court  determined.    This  retroactive  effect  is 
exacerbated in UM cases (and other first party coverage cases) because the statute of limitations applicable to UM claims and other first party coverages 
can be as long as 15 years.  Claims that had been closed or not even presented, going back as long as fifteen years, can be re-born by an adverse court 
decision.  The Company considers the impact of adverse court decisions of which it has become aware when it sets ultimate loss and LAE reserves for 
auto insurance as well as other lines to the extent those lines may be retroactively affected by such matters. 

The  effect  of  court  decisions  is  also  apparent  in  the  commercial  lines  of  coverages  such  as  commercial  multi-peril  and  other  liability  and 
products  liability.    Courts  can  expand  coverage  or  void  exclusions  which  can  increase  the  Company’s  exposure  to  claims.    Some  of  these  third  party 
claims may still be brought within the statute of limitations applicable to such third party claims and expose the Company to some retroactive liabilities.  
These liabilities are sought to be addressed by the ultimate loss and LAE reserve that is the Company’s estimate of loss and loss expenses payable. 

It is not feasible to quantify the impact of judicial decisions that may have retroactive effect because the Company cannot foresee, among the 
range of issues that are litigated every day in courts in each state in which the Company does business, which cases will be decided adversely and how 
such decisions will actually apply to the Company.  

35

 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

The  property  and  casualty  industry  has  had  significant  loss  experience  from  claims  related  to  asbestos,  environmental  remediation,  product 
liability, mold and other mass torts.  Asbestos reserves are $4.5 million, and environmental reserves are $5.1 million, for a total of $9.6 million, or 1.5% 
of  net  reserves.    Because  the  Company  has  insured  primarily  product  retailers  and  distributors,  not  manufacturers,  incurred  losses  have  not  been 
significant from asbestos and environmental claims activity. 

The reserve estimates do not contemplate substantial loss from any mass torts, including those already listed above, or others not known at 
this  time.    In  addition,  there  is  no  provision  in  the  reserves  for  a  major  retroactive  expansion  of  coverage  through  judicial  interpretation.    If  these 
assumptions  prove  to  be  incorrect,  ultimate  liabilities  could  increase  substantially.    The  Company’s  Claims,  Underwriting,  and  Actuarial  staff  track 
separately all claims within the family of mass torts, and respond accordingly as information becomes known.   

A tabular presentation of the current year $22.2 million favorable development broken down by accident year is shown below derived from the 
Company's 2004 and 2003, 10 year loss development table, as presented in the Reserves section of the Company's Form 10-K, “Narrative Description of 
Business” section.  The development is measured in dollars and as a percentage of the total December 31, 2004, net loss and loss expense payable: 

($ millions)

Accident 
year

1994 and prior 
1995 
1996 
1997 
1998 
1999 
2000 
2001 
2002 
2003  
Total 

Current year 
development 
of ultimate 
liability 
redundancy
 (deficiency)

% of 
12/31/2004
total net loss and 
loss expenses 
payable

$    (1.9) 
      (1.2) 
      (0.7) 
      (1.6) 
      (0.4) 
      (2.1) 
      0.9 
      (2.3) 
      3.7 
    27.8 
$   22.2 

       (0.29) 
       (0.18) 
       (0.11) 
       (0.24) 
       (0.06) 
       (0.32) 
        0.14 
       (0.35) 
        0.56 
    4.24
        3.39

In  management’s  opinion,  the  3.39%  current  year  development,  given  the  breakdown  by  accident  year,  is  well  within  normal  expectations

for reserve development and claim settlement uncertainty. 

Contractual Obligations 

Included in the table are the estimated payments to be made with respect to the Company’s notes payable and in the settlement of direct loss 

and ALAE reserves:

($ millions)

Due
1 year 
or less

Due after 
1-3  
years

Due after 
3-5  
years

Due
 after 5 
years

Total

Direct loss and ALAE reserves(1) 

$682.1 

277.2 

229.1 

86.5 

    89.3

Notes Payable: 

Senior Notes due 2013: issued $100.0, November 

2003 with fixed interest.......................................

$103.5

    Subordinated debentures due 2033: issued $15.5, 

May 2003 with variable interest  
adjusting quarterly..............................................

15.5

    Affiliate note payable due on demand prior to  

December 31, 2005: issued $45.5, June 1999  
with variable interest adjusting annually ...............

   45.5

    Total Notes Payable................................................ $164.5 

-

-

45.5

45.5 

-

-

-

-

103.5

15.5

      -

      -

      -

      - 

       - 

119.0

36

 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

(1)  
The Company’s actuarial department derived expected payment patterns separately for the direct loss and ALAE reserves.  These
patterns were applied to the December 31, 2004, loss and ALAE payable to generate estimated annual incremental loss and ALAE payments
for  each  subsequent  calendar  year.    These  amounts  are  based  on  historical  payment  patterns  and  do  no  represent  actual  contractual
obligations.  The actual payment amounts and the related timing of those payments could differ significantly from these estimates.

___________________________

Lease and other purchase obligations are allocated to the Company through the Pooling Arrangement.   

New Accounting Standards

On  December  16,  2004,  the  FASB  issued  FASB  Statement  No.  123  (revised  2004),  Share-Based  Payment,  which  is  a  revision  of  FASB 
Statement  No.  123, Accounting for Stock-Based Compensation.    Statement  123(R)  supersedes  APB  Opinion  No.  25, Accounting for Stock Issued to 
Employees, and  amends  FASB  Statement  No.  95, Statement of Cash Flows.  Generally,  the  approach  in  Statement  123(R)  requires  all  share-based 
payments to employees, including grants of employee stock options, to be recognized in the income statement based on their fair values.  Pro-forma 
disclosure only will no longer be an alternative.  The Statement provides two alternative methods of adoption: the modified prospective transition or the 
modified  retrospective  transition.    Under  the  modified  prospective  method,  unvested  stock  based  awards,  that  were  granted  prior  to  adoption,  will 
continue to be accounted for in accordance with Statement 123 except the compensation cost attributable to the unvested portion of the awards must 
be  recognized  in  the  income  statement.    Awards  that  are  vested  will  not  be  recognized  in  the  income  statement.    Under  the  modified  retrospective 
method,  prior  periods  are  restated  by  recognizing  compensation  cost  in  the  amounts  previously  reported  in  the  pro-forma  footnote  disclosures  under 
Statement 123.  The Company has not elected a transition method.  Statement 123(R) must be adopted no later than July 1, 2005. 

Impact of Significant External Factors 

Inflation can have a significant impact on property and casualty insurers because premium rates are established before the amount of losses 
and  loss  expenses  are  known.    When  establishing  rates,  the  Company  attempts  to  anticipate  increases  from  inflation  subject  to  the  limitations  of 
modeling economic variables.  General inflation, as measured by the CPI, has been relatively modest over the last several years; however, price inflation 
on  the  goods  and  services  purchased  by  insurance  companies  in  settling  claims  has  been  steadily  increasing.    In  particular,  repair  costs  for  homes, 
autos, and commercial buildings, and medical care costs, have risen disproportionately over the last few years.  Costs for building materials typically rise 
dramatically following substantial natural catastrophes such as the industry experienced in Florida and adjacent states in 2004.  The Company continues 
to adjust its pricing projections as loss cost trends change in order to ensure premiums keep pace with inflation in all lines of business. 

The Company considers inflation when estimating liabilities for losses and loss expenses, particularly for claims having a long period between 
occurrence and settlement.  The liabilities for losses and loss expenses are management’s best estimates of the ultimate net cost of underlying claims 
and  expenses  and  are  not  discounted  for  the  time  value  of  money.    In  times  of  high  inflation,  the  normally  higher  yields  on  investment  income  may 
partially offset potentially higher claims and expenses. 

The Company is also affected by court decisions.  Premium rates are actuarially determined to enable an insurance company to generate an 
underwriting profit.  These rates contemplate a certain level of risk.  The courts may modify, in a number of ways, the level of risk which insurers had 
expected to assume including eliminating exclusions, multiplying limits of coverage, creating rights for policyholders not intended to be included in the 
contract and interpreting applicable statutes expansively to create obligations on insurers not originally considered when the statute was passed.  Courts 
have also undone legal reforms passed by legislatures, which reforms were intended to reduce a litigant’s rights of action or amounts recoverable and so 
reduce the costs borne by the insurance mechanism.  These court decisions can adversely affect an insurer’s profitability.  They also create pressure on 
rates  charged  for  coverages  adversely  affected,  and  this  can  cause  a  legislative  response  resulting  in  rate  suppression  that  can  adversely  affect  an 
insurer.    The  Company  may  also  be  adversely  affected  by  regulatory  actions  on  matters  within  the  jurisdiction  of  the  various  insurance  departments 
where the Company does business or has entities domiciled. 

After  credit  scoring,  the  industry’s  use  of  which  has  been  limited  to  varying  extents  by  certain  states’  laws,  the  next  most  predictive
underwriting report available to insurers is previous loss information.  Third party vendors obtain loss information from insurers based on the insured, 
the vehicle and/or the property location.  As insurers write new business the database is accessed to analyze any loss experience of the insured, vehicle 
and/or property location.  Many times insurer’s premium rates will be adjusted to reflect the loss experience accessed from these databases.  In some 
cases the overall acceptability of the insured’s application in the standard market may be determined by these reports.  During the last few years, use of 
this loss information database product by the insurance industry as a predictive underwriting tool has been challenged by several west coast states and 
most  recently  in  a  few  of  the  Company’s  states  of  operation.    While  it  is  too  soon  to  determine  states’  reaction  to  the  utilization  of  these  database 
systems, any restrictive regulation of the full use of these underwriting reports could have an adverse impact on the Company as it has utilized these 
database  systems  for  several  years  as  an  underwriting  tool.    Since  such  regulation  is  applicable  to  all  companies  writing  business  which  utilize  these 
reports, the Company does not expect to suffer a competitive disadvantage. 

 The Terrorism Risk Insurance Act of 2002 (the "Terrorism Act") established a temporary federal program that provides for a system of shared 
public and private compensation for insured losses resulting from acts of terrorism committed by or on behalf of a foreign interest.  In order for a loss to 
be covered under the Terrorism Act, it must be the result of an event that is certified as an act of terrorism by the U.S. Secretary of Treasury (“subject 
losses”).  In the case of a war declared by Congress, only workers' compensation losses are covered by the Terrorism Act.  The Terrorism Insurance 
Program (the "Program") generally requires that all commercial property casualty insurers licensed in the U.S. participate in the Program.  The amount 
of  compensation paid to participating insurers under the Program is 90% of subject losses, after an insurer deductible, subject to an annual cap that 
limits the amount of subject losses to $100 billion aggregate per program year.  The Company's deductible under this federal Program is approximately 
$63.9 million for 2005, subject to final rules to be established by the U.S. Treasury.  Under the Terrorism Act, commercial property and casualty insurers 
must offer their commercial policyholders coverage against certified acts of terrorism, but the policyholders may choose to reject this coverage.  If the 

37

 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

policyholder rejects coverage for certified acts of terrorism, the Company intends, subject to the approval of the state regulators, to cover only such acts 
of  terrorism  that  are  not  certified  acts  under  the  Terrorism  Act  and  that  do  not  arise  out  of  nuclear,  biological  or  chemical  agents.    This  is  currently 
scheduled to sunset at year end 2005.  If it does not continue in place, none of the foregoing would be applicable and each carrier would have to make 
its own decisions with respect to terrorism insurance.  The Company’s current property reinsurance treaties exclude certified acts of terrorism.  If the 
Terrorism  Act  expires,  those  treaties  will  likely  be  revised  to  exclude  acts  of  terrorism  as  defined  within  the  treaties.    Likewise,  if  the  Terrorism  Act 
expires, the Company will pursue changes to its direct commercial policies to exclude acts of terrorism as defined within its policies.

Trends and Uncertainties 

The Company has identified certain trends and uncertainties that have the potential to significantly affect the Company’s business and the 

property and casualty insurance industry.  The Company considers these risks in the management of the Company operations:

  Increased price competition  

Increased  price  competition  can  have  the  effect  of  decreasing  the  rate  of  growth  of  earned  premiums,  as  well  as  decreasing  earned
premiums, as the Company’s underwriting philosophy is not consistent with risk selection at a price below which management believes is 
adequate.

Declining investment rate of return and volatile investment market 

The declining investment rate of return can decrease the rate of growth of investment income, as well as decrease investment income and 
net income. The Company invests for an adequate return with a focus on principal preservation risk.  The volatile investment market and 
related investment valuation can affect the insurers’ statutory surplus and stockholders’ equity as the fair value of investments fluctuates. 

Increased frequency and severity of storm losses, including catastrophes and increasing health care costs 

The increased frequency and severity of storm losses and rising health care costs can have the effect of increasing losses and decreasing 
operating profits.  While the Company does not write health care insurance, rules affecting health care services can affect other insurance 
that  is  written  by  the  Company,  including  workers’  compensation  and  commercial  and  personal  automobile  and  liability  insurance.
Management considers these trends and uncertainties in the writing and pricing of policies.  Because of the Company’s growth and planned 
greater  geographic  dispersion  of  risk,  the  loss  ratio  point  impact  of  recent  catastrophes  has  not  been  as  severe  as  catastrophe  losses 
several years ago that had fewer loss dollars associated with them.

Increased consolidation of the property and casualty insurance industry

Consolidation  continues  within  the  property  and  casualty  insurance  industry  which  can  increase  competition  by  creating  insurance
companies  with  more  resources  and  capital.    As  demonstrated  over  the  years,  the  Company  has  acquired  and  successfully  integrated
insurance  companies  in  the  past  and  considers  acquisition  opportunities  as  they  arise.    The  Company  believes  acquisitions  will  be  an 
important part of its growth strategies.    

Changing product distribution channels 

Company  management  monitors  the  changing  product  distribution  channels,  along  with  its  changing  relationships  with  agencies  and
consolidation  occurring  within  the  agency  distribution  system  itself.    The  Company  remains  committed  to  cultivating  strong  relationships 
with its agencies and to selling insurance products through the independent agency system.  

New and changing insurance risks such as asbestos, mold, silica and acts of terrorism 

The Company considers the expanding scope of insurance risks, such as asbestos, mold, silica and acts of terrorism, in its pricing, writing of 
policies and drafting policy forms.  

Bad faith claims 

In at least two of the states where the Company does business, the law permits a plaintiff/claimant to bring an action directly against the 
Company, as opposed to its insured, for “third party bad faith.”  This right creates a certain amount of negotiating leverage for plaintiffs in 
those states that might not otherwise exist and presents an exposure to loss to the Company. 

Business continuity planning 

The  Company  has  established  a  business  continuity  plan  in  an  effort  to  ensure  the continuation of core business operations in the event 
that normal business operations could not be performed due to a catastrophic event.  While the Company continues to test and assess its 
business  continuity  plan  to  ensure  it  meets  the  needs  of  the  Company’s  core  business  operations  and  addresses  multiple  business
interruption events, there is no assurance that core business operations could be performed in the occurrence of such an event.

38

 
  
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

Forward-Looking Statements; Certain Factors Affecting Future Results 

Statements  contained  in  this  Form  10-K  or  any  other  reports  or  documents  prepared  by  the  Company  or  made  by  management  may  be 
“forward-looking”  within  the  meaning  of  the  Private  Securities  Litigation  Reform  Act  of  1995.    Such  forward-looking  statements are  subject  to  certain 
risks  and  uncertainties  that  could  cause  the  Company’s  actual  results  to  differ  materially  from  those  projected.    Forward-looking  statements  may  be 
identified,  preceded  by,  followed  by,  or  otherwise  include,  without  limitation,  words  such  as  “plans,”  “believes,”  “expects,”  “anticipates,”  “intends,” 
“estimates,”  or  similar  expressions.    The  following  factors,  among  others,  in  some  cases  have  affected  and  in  the  future  could  affect  the  Company’s 
actual financial performance. 

(cid:120) The Company maintains loss reserves to cover its estimated ultimate unpaid liability for losses and loss expenses with respect to reported 

and unreported claims incurred as of the end of each accounting period.  Reserves do not represent an exact calculation of liability, but 
instead  represent  estimates,  generally  using  actuarial  projection  techniques  at  a  given  accounting  date.    The  Company  refines  reserve
estimates  in  a  regular  ongoing  process  as  historical  loss  experience  develops  and  additional  claims  are  reported  and  settled.    The
Company  records  adjustments  to  reserves  in  the  results  of  operations  for  the  periods  in  which  the  estimates  are  changed.    Because
establishing reserves is an inherently uncertain process involving estimates, currently established reserves may not be adequate.  If the 
Company  concludes  that  estimates  are  incorrect  and  reserves  are  inadequate,  the  Company  is  obligated  to  increase  its  reserves.    An 
increase in reserves results in an increase in losses and a reduction in the Company’s net income for the period in which the deficiency in 
reserves is identified.  Accordingly, an increase in reserves could have a material adverse effect on the Company’s results of operations, 
liquidity, and financial condition. 

(cid:120) The Company’s insurance operations expose it to claims arising out of catastrophic events.  The Company has experienced, and will in 

the future experience, catastrophe losses that may cause substantial volatility in the Company’s financial results for any fiscal quarter or 
year and could materially reduce the Company’s profitability or harm the Company’s financial condition.  Catastrophes can be caused by 
various natural events, including hurricanes, hailstorms, windstorms, earthquakes, explosions, severe winter weather, and fires, none of 
which  are  within  the  Company’s  control.    The  extent  of  losses  from  a  catastrophe  is  a  function  of  both  the  total  amount  of  insured
exposure in the area affected by the event and the severity of the event.  The geographic distribution of the Company’s business subjects 
it  to catastrophe exposure from hailstorms and earthquakes in the Midwest as well as catastrophe exposure from hurricanes in Florida 
and  the  Gulf  Coast,  southern  coastal  states,  and  Mid-Atlantic  regions.    The  Company  does  have  in  place  very  specific  underwriting
guidelines  designed  to  provide  spread  of  risk  and  control  aggregate  exposures  in  those  areas  most  exposed  to  natural  catastrophes.
Catastrophe losses can vary widely and could significantly exceed the Company’s recent historic results.  The frequency and severity of 
catastrophes are inherently unpredictable. 

(cid:120) The Company uses reinsurance to help manage its exposure to insurance risks.  The availability and cost of reinsurance are subject to 

prevailing  market  conditions,  both  in  terms  of  price  and  available  capacity,  which  can  affect  the  Company’s  business  volume  and
profitability.  Although the reinsurer is liable to the Company to the extent of the ceded reinsurance, the Company remains liable as the 
direct  insurer  on  all  risks  reinsured.    As  a  result,  ceded  reinsurance  arrangements  do  not  eliminate  the  Company’s  obligation  to  pay 
claims.  The Company is subject to credit risk with respect to the Company’s ability to recover amounts due from reinsurers.  Reinsurance
may  not  be  adequate  to  protect  the  Company  against  losses  and  may  not  be  available  to  the  Company  in  the  future  at  commercially
reasonable rates.  In addition, the magnitude of losses in the reinsurance industry resulting from catastrophes may adversely affect the 
financial strength of certain reinsurers, which may result in the Company’s inability to collect or recover reinsurance. 

(cid:120) Insurance  companies  are  subject  to  financial  strength  ratings  produced  by  external  rating  agencies.    Higher  ratings  generally  indicate

financial  stability  and  a  strong  ability  to  pay  claims.    Ratings  are assigned  by  rating  agencies  to  insurers  based  upon  factors  that  they 
believe are relevant to policyholders.  Ratings are important to maintaining public confidence in the Company and in its ability to market 
its products.  A downgrade in the Company’s financial strength ratings could, among other things, negatively affect the Company’s ability 
to sell certain insurance products, the Company’s relationships with agents, new sales, and the Company’s ability to compete. 

(cid:120) The  Company  markets  its  insurance  products  through  independent,  non-exclusive  insurance  agents,  whereas  some  of  the  Company’s 

competitors  sell  their  insurance  products  through  insurance  agents  who  sell  products  exclusively  for  one  insurance  company.    If  the 
Company is unsuccessful in attracting and retaining productive agents to sell the Company’s insurance products, the Company’s sales and 
results  of  operations  could  be  adversely  affected.    The  agents  that  market  and  sell  the  Company’s  products  also  sell  the  Company’s
competitors' products.  These agents may recommend the Company’s competitors' products over the Company’s products or may stop 
selling the Company’s products altogether.  Additionally, the Company competes with the Company’s competitors for productive agents,
primarily on the basis of the Company’s financial position, support services and compensation and product features. 

(cid:120) Mutual and the Company have acquired other insurance companies, and it is anticipated that Mutual and the Company will continue to 

pursue  acquisitions  of  other  insurance  companies  in  the  future.    Acquisitions  involve  numerous  risks  and  uncertainties,  including  the 
following:    obtaining  necessary  regulatory  approvals  of  the  acquisition  may  prove  to  be  more  difficult  than  anticipated;  integrating  the 
acquired business may prove to be more costly or difficult than anticipated; integrating the acquired business without material disruption 
to existing operations may prove to be more difficult than anticipated; anticipated cost savings may not be fully realized (or not realized 
within  the  anticipated  time  frame)  or  additional  or  unexpected  costs  may  be  incurred;  loss  results  of  the  Company  acquired  may  be
worse than expected; and retaining key employees of the acquired business may prove to be more difficult than anticipated.  In addition, 
other companies in the insurance industry have similar acquisition strategies.  There can be no assurance that any future acquisitions will 
be successfully integrated into the Company’s operations, that competition for acquisitions will not intensify or that the Company will be 
able  to  complete  such  acquisitions  on  acceptable  terms  and  conditions.    In  addition,  the  costs  of  unsuccessful  acquisition  efforts  may 
adversely affect the Company’s financial performance. 

39

 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Management’s Discussion and Analysis of Financial Condition and Results of Operations, Continued 

(cid:120) The  Company’s  operations  are  subject  to  changes  occurring  in  the  legislative,  regulatory  and  judicial  environment.    Risks  and 

uncertainties related to the legislative, regulatory, and judicial environment include, but are not limited to, legislative changes at both the 
state  and  federal  level;  state  and  federal  regulatory  rulemaking  promulgations  and  adjudications  that  may  affect  the  Company 
specifically, its affiliates or the industry generally; class action and other litigation involving the Company, its affiliates, or the insurance 
industry  generally;  and  judicial  decisions  affecting  claims,  policy  coverages  and  the  general  costs  of  doing  business.    Many  of  these 
changes are beyond the Company’s control. 

(cid:120) The  laws  of  the  various  states  establish  insurance  departments  with  broad  regulatory  powers  relative  to  approving  intercompany 

arrangements,  such  as  management,  pooling,  and  investment  management  agreements,  granting  and  revoking  licenses  to  transact 
business,  regulating  trade  practices,  licensing  agents,  approving  policy  forms,  setting  reserve  requirements,  determining  the  form  and 
content  of  required  statutory  financial  statements,  prescribing  the  types  and  amount  of  investments  permitted  and  requiring  minimum 
levels of statutory capital and surplus.    In addition, although premium rate regulation varies among states and lines of insurance, such 
regulations generally require approval of the regulatory authority prior to any changes in rates.  Furthermore, all of the states in which 
the State Auto Group transacts business have enacted laws which restrict these companies’ underwriting discretion.  Examples of these 
laws include restrictions on agency terminations and laws requiring companies to accept any applicant for automobile insurance and laws 
regulating underwriting “tools.”  These laws may adversely affect the ability of the insurers in the State Auto Group to earn a profit on 
their underwriting operations. 

(cid:120) The property and casualty insurance industry is highly competitive.  The Company competes with numerous insurance companies, many

of  which  are  substantially  larger  and  have  considerably  greater  financial  resources.    The  Company  competes  through  underwriting
criteria,  appropriate  pricing,  and  quality  service  to  the  policyholder  and  the  agent  and  through  a  fully  developed  agency  relations
program.  See “Marketing” in the “Narrative Description of Business” in Item 1 of this Form 10-K. 

(cid:120) The  Company  is  subject  to  numerous  other  factors  which  affect  its  operations,  including,  without  limitation,  the  development  of  new 

insurance  products,  geographic  spread  of  risk,  fluctuations  of  securities  markets,  economic  conditions,  technological  difficulties  and 
advancements,  availability  of  labor  and  materials  in  storm  hit  areas,  late  reported  claims,  previously  undisclosed  damage,  utilities  and 
financial institution disruptions, and shortages of technical and professional employees and unexpected challenges to the control of the 
Company by Mutual. 

Item 7A.  Qualitative and Quantitative Disclosures about Market Risk

“Qualitative and Quantitative Disclosures About Market Risk” is included in Item 7 of this Form 10-K under Market Risk. 

Item 8.  Financial Statements and Supplementary Data

The Consolidated Financial Statements, including the Notes to Consolidated Financial Statements and the Reports of Independent Registered 

Public Accounting Firm are as follows: 

40

 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of 
State Auto Financial Corporation 

We  have  audited  the  accompanying  consolidated  balance  sheets  of  State  Auto  Financial  Corporation  and  subsidiaries  as  of  December  31,  2004  and 
2003, and the related consolidated statements of income, changes in stockholders’ equity and cash flows for each of the three years in the period ended 
December 31, 2004.  Our audits also included the financial statement schedules listed in the Index at Item 15(a)(2).  These financial statements and 
schedules are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements and schedules 
based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require 
that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit 
includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the 
accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.    We 
believe that our audits provide a reasonable basis for our opinion. 

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  consolidated  financial  position  of  State  Auto 
Financial Corporation and subsidiaries at December 31, 2004 and 2003, and the consolidated results of their operations and their cash flows for each of 
the  three  years  in  the  period  ended  December  31,  2004,  in  conformity  with  U.S.  generally  accepted  accounting  principles.    Also,  in  our  opinion,  the 
related  financial  statement  schedules,  when  considered  in  relation  to  the  basic  financial  statements  taken  as  a  whole,  present  fairly  in  all  material 
respects the information set forth therein. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the effectiveness of State 
Auto  Financial  Corporation’s  internal  control  over  financial  reporting  as  of  December  31,  2004,  based  on  criteria  established  in  Internal  Control—
Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission,  and  our  report  dated  March  9,  2005 
expressed an unqualified opinion thereon. 

Columbus, Ohio 
March 9, 2005 

/s/ Ernst & Young LLP 

41

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of 
State Auto Financial Corporation 

We have audited management’s assessment, included in the accompanying Management’s Annual Report on Internal Control Over Financial Reporting, 
that State Auto Financial Corporation maintained effective internal control over financial reporting as of December 31, 2004, based on criteria established 
in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (the  COSO  criteria).  
State Auto Financial Corporation’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting.  Our responsibility is to express an opinion on management’s assessment and an opinion on 
the effectiveness of the Company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require 
that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all 
material  respects.    Our  audit  included  obtaining  an  understanding  of  internal  control  over  financial  reporting,  evaluating  management’s  assessment, 
testing and evaluating the design and operating effectiveness of internal control, and performing such other procedures as we considered necessary in 
the circumstances.  We believe that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting 
and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles.   A  company’s  internal 
control  over  financial  reporting  includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail, 
accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures  of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation 
of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate. 

In  our  opinion,  management’s  assessment  that  State  Auto  Financial  Corporation  maintained  effective  internal  control  over  financial  reporting  as  of 
December  31,  2004,  is  fairly  stated,  in  all  material  respects,  based  on  the  COSO  criteria.    Also,  in  our  opinion,  State  Auto  Financial  Corporation 
maintained, in all material respects, effective internal control over financial reporting as of December 31, 2004, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance 
sheets  of  State  Auto  Financial  Corporation  as  of  December  31,  2004  and  2003,  and  the  related  consolidated  statements  of  income,  changes  in 
stockholders’ equity and cash flows for each of the three years in the period ended December 31, 2004, and our report dated March 9, 2005 expressed 
an unqualified opinion thereon. 

Columbus, Ohio 
March 9, 2005 

/s/ Ernst & Young LLP 

42

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Consolidated Balance Sheets 

 (in millions, except per share amount)

December 31

2004

2003

Assets

Fixed maturities, available for sale, at fair value (amortized cost $1,451.9 and $1,366.1, respectively) . 
Equity securities, available for sale, at fair value (cost $163.4 and $121.0, respectively) ..................... 
Other invested assets, at fair value (amortized cost $3.2 and $3.0, respectively) ................................ 
Total investments...........................................................................................................................

Cash and cash equivalents .............................................................................................................. 
Deferred policy acquisition costs ...................................................................................................... 
Accrued investment income and other assets.................................................................................... 
Due from affiliate............................................................................................................................ 
Net prepaid pension expense........................................................................................................... 
Reinsurance recoverable on losses and loss expenses payable (affiliates $5.7).................................... 
Prepaid reinsurance premiums (affiliates $3.0 and $3.9, respectively) ................................................ 
Current federal income taxes ........................................................................................................... 
Property and equipment, at cost, net of accumulated depreciation of $4.8 and $4.4, respectively ........ 
Total assets...............................................................................................................................

Liabilities and Stockholders’ Equity 

Losses and loss expenses payable (affiliates $296.9 and $303.9, respectively).................................... 
Unearned premiums (affiliates $112.9 and $121.3, respectively)........................................................ 
Notes payable (affiliates $61.0) ....................................................................................................... 
Postretirement benefit liabilities ....................................................................................................... 
Other liabilities................................................................................................................................ 
Current federal income taxes ........................................................................................................... 
Deferred federal income taxes ......................................................................................................... 
Due to affiliates .............................................................................................................................. 
Total liabilities...........................................................................................................................

Stockholders’ equity: 
    Class A Preferred stock (nonvoting), without par value.  Authorized 2.5 shares; none issued ............... 
    Class B Preferred stock, without par value.  Authorized 2.5 shares; none issued ................................. 
    Common stock, without par value.  Authorized 100.0 shares; 44.7 and 44.2 shares 
        issued, respectively, at stated value of $2.50 per share................................................................. 
    Less 4.6 treasury shares, at cost...................................................................................................... 
    Additional paid-in capital ................................................................................................................. 
    Accumulated other comprehensive income ....................................................................................... 
    Retained earnings........................................................................................................................... 
Total stockholders’ equity.........................................................................................................
Total liabilities and stockholders’ equity................................................................................... 

$  1,502.1 
193.6
3.4
1,699.1

64.3
97.5
49.9
10.5
54.9
25.9
8.3
-
13.3
$  2,023.7 

$     681.8 
415.0
164.5
80.1
20.2
0.7
3.2
-
1,365.5

-
-

111.8
(56.5)
64.1
53.1
485.7
658.2
$  2,023.7 

1,427.9 
139.3 
3.1 
1,570.3 

40.0 
87.1 
52.5 
- 
51.4 
14.2 
8.4 
0.2 
12.5 
1,836.6 

643.0 
404.3 
161.2 
74.3 
8.6 
- 
2.0 
0.9 
1,294.3 

- 
- 

110.4 
(55.8) 
56.7 
53.0 
378.0 
542.3 
1,836.6 

    See accompanying notes to consolidated financial statements. 

43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Consolidated Statements of Income 

($ millions, except per share amounts)

2004

Year ended December 31
2003

2002

Earned premiums (ceded to affiliate $657.8, $603.8 and $506.8, respectively) .............. 
Net investment income .............................................................................................. 
Net realized gains on investments............................................................................... 
Other income (affiliates $3.9, $3.7 and $3.2, respectively) ........................................... 
  Total revenues................................................................................................. 

Losses and loss expenses (ceded to affiliate $395.5, $387.6 and $368.8, respectively)... 
Acquisition and operating expenses ............................................................................ 
Interest expense (affiliates $1.9, $2.8 and $2.3, respectively) ...................................... 
Other expenses ......................................................................................................... 
  Total expenses................................................................................................ 

$  1,006.8 
71.8
7.6
6.2
1,092.4

619.2
304.3
7.3
10.0
940.8

Income before federal income taxes................................................................. 

151.6 

Federal income tax expense (benefit): 
    Current ................................................................................................................. 
    Deferred ............................................................................................................... 
Total federal income taxes......................................................................................... 

40.5
1.1
41.6

Net income ........................................................................................................ 

$     110.0 

Earnings per common share: 
    Basic .................................................................................................................... 
    Diluted.................................................................................................................. 

$       2.76 
$       2.70 

Dividends paid per common share .............................................................................. 

$       0.17 

960.6 
64.6 
10.6 
5.9 
1,041.7 

651.2 
291.8 
3.7 
11.7 
958.4 

83.3 

17.1 
2.6 
19.7 

63.6 

1.62 
1.58 

0.15 

896.6 
59.7 
5.9 
5.3 
967.5 

653.5 
264.4 
2.3 
9.5 
929.7 

37.8 

8.2 
(7.4)
0.8 

37.0 

0.95 
0.93 

0.14 

     See accompanying notes to consolidated financial statements. 

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Consolidated Statements of Stockholders' Equity

(in millions) 

Common shares: 

Year ended December 31

2004

2003

2002

Balance at beginning of year.....................................................................................................  
Issuance of shares ...................................................................................................................  
Balance at end of year............................................................................................................. 

44.2
0.5
44.7

Common stock: 

Balance at beginning of year.....................................................................................................  
Issuance of shares ...................................................................................................................  
Balance at end of year............................................................................................................. 

$   110.4 
1.4
   111.8 

Treasury shares: 

Balance at beginning of year.....................................................................................................  
Shares acquired on stock option exercises .................................................................................  
Shares acquired under repurchase program...............................................................................  
Balance at end of year............................................................................................................. 

4.6
-
-
4.6

Treasury stock: 

Balance at beginning of year.....................................................................................................  
Shares acquired on stock option exercises .................................................................................  
Shares acquired under repurchase program...............................................................................  
Balance at end of year............................................................................................................. 

Additional paid-in capital: 

Balance at beginning of year.....................................................................................................  
Issuance of common stock .......................................................................................................
Tax benefit from stock options exercises ...................................................................................  
Stock options granted ..............................................................................................................  
Balance at end of year............................................................................................................. 

Accumulated other comprehensive income: 

Balance at beginning of year.....................................................................................................  
Unrealized gains on investments, net of tax and reclassification adjustment.................................  
Gain on derivative used in cash flow hedge ...............................................................................  
Amortization of gain on derivative used in cash flow hedge ........................................................  
Balance at end of year............................................................................................................. 

Retained earnings: 

Balance at beginning of year.....................................................................................................  
Net income..............................................................................................................................  
Cash dividends paid .................................................................................................................  
Balance at end of year............................................................................................................. 

$  (55.8) 
(0.7) 
-
  (56.5) 

$     56.7 
4.9
2.3
0.2
     64.1 

$     53.0 
0.2
-
(0.1) 
     53.1 

$   378.0 
110.0

(2.3) 
   485.7 

43.5 
0.7 
44.2 

108.8 
1.6 
110.4 

4.5 
- 
0.1 
4.6 

(54.3) 
(0.8) 
(0.7) 
(55.8) 

50.4 
3.9 
2.1 
0.3 
56.7 

42.5 
9.7 
0.8 
- 
53.0 

43.0 
0.5 
43.5 

107.6 
1.2 
108.8 

4.1 
- 
0.4 
4.5 

(47.6) 
(0.4) 
(6.3) 
(54.3) 

47.1 
2.2 
0.9 
0.2 
50.4 

12.0 
30.5 
- 
- 
42.5 

316.4 
63.6 
(2.0)
378.0 

281.1 
37.0 
(1.7)
316.4 

Total stockholders’ equity at end of year............................................................................. 

$   658.2 

542.3 

463.8 

   See accompanying notes to consolidated financial statements. 

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Consolidated Statements of Cash Flows 

($ millions) 

Year ended December 31

2004

2003

2002

Cash flows from operating activities: 
Net income ......................................................................................................................

$    110.0 

63.6 

37.0 

Adjustments to reconcile net income to net cash provided by 
Operating activities: 

Depreciation and amortization, net ..................................................................... 
Net realized gains on investments ...................................................................... 
Changes in operating assets and liabilities: 

Deferred policy acquisition costs ................................................................. 
Accrued investment income and other assets............................................... 
Net prepaid pension expense...................................................................... 
Postretirement benefit liabilities .................................................................. 
Reinsurance recoverable on losses and loss expenses 
  payable and prepaid reinsurance premiums............................................... 
Other liabilities and due to/from affiliates, net.............................................. 
Losses and loss expenses payable............................................................... 
Unearned premiums................................................................................... 
Federal income taxes ................................................................................. 

8.7
(7.6) 

(10.4) 
2.1
(3.5) 
5.8

(11.6) 
0.2
38.8
10.7
4.4

8.8 
(10.6)

(9.2)
0.1 
(4.7)
7.5 

(6.2)
16.5 
42.1 
26.4 
3.7 

5.6 
(5.9)

(10.8)
(10.1)
(3.4)
9.5 

2.4 
(18.1)
77.1 
48.5 
(5.2)

Net cash provided by operating activities................................................................ 

147.6

138.0 

126.6 

Cash flows from investing activities: 

Purchase of fixed maturities – available for sale ......................................................... 
Purchase of equity securities – available for sale ........................................................ 
Purchase of other invested assets .............................................................................. 
Maturities, calls and pay downs of fixed maturities – held to maturity  ......................... 
Maturities, calls and pay downs of fixed maturities – available for sale  ........................ 
Sale of fixed maturities – available for sale ................................................................ 
Sale of equity securities – available for sale ............................................................... 
Net additions of property and equipment ................................................................... 

(487.5) 
(62.5) 
(0.2) 

-
98.5
300.3
22.3
(1.3) 

Net cash used in investing activities........................................................................ 

(130.4) 

Cash flows from financing activities: 

Proceeds from issuance of common stock ................................................................... 
Payments to acquire treasury shares .......................................................................... 
Payment of dividends ................................................................................................ 
Proceeds from terminating hedge derivatives .............................................................. 
Proceeds from issuance of debt.................................................................................. 
Debt issuance costs ................................................................................................... 
Payment of debt  ...................................................................................................... 

Net cash provided by financing activities................................................................ 

Net increase (decrease) in cash and cash equivalents ......................................................... 

Cash and cash equivalents at beginning of year ................................................................. 

5.6
-

(2.3) 
3.8
-
-
-

7.1

24.3

40.0

Cash and cash equivalents at end of year................................................................ 

$      64.3 

Supplemental disclosures: 

Interest paid (affiliate $1.9, $2.8, and $2.2, respectively) ............................................ 
Federal income taxes paid ......................................................................................... 

$        8.2 
$      37.2 

(566.1)
(72.6)
(7.6)
- 
84.9 
275.4 
6.1 
(0.3)

(280.2)

4.7 
(0.7)
(2.0)
0.8 
115.5 
(2.1)
(30.0)

86.2 

(56.0)

96.0 

40.0 

3.2 
15.9 

(507.6)
(22.1)
(1.9)
8.2 
61.5 
363.6 
12.7 
- 

(85.6)

3.0 
(6.3)
(1.7)
- 
30.0 
- 
- 

25.0 

66.0 

30.0 

96.0 

2.3 
6.0 

See accompanying notes to consolidated financial statements. 

46

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company 

Notes to Consolidated Financial Statements 

1.

Summary of Significant Accounting Policies 

a.

Principles of Consolidation 

The consolidated financial statements include State Auto Financial Corporation (State Auto Financial) and its wholly-owned subsidiaries: 

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

State Auto Property and Casualty Insurance Company (State Auto P&C), a South Carolina corporation 
Milbank Insurance Company (Milbank), a South Dakota corporation 
Farmers Casualty Insurance Company (Farmers), an Iowa corporation 
State Auto Insurance Company of Ohio (SA Ohio), an Ohio corporation 
State Auto National Insurance Company (SA National), an Ohio corporation 
Stateco Financial Services, Inc. (Stateco), an Ohio corporation 
Strategic Insurance Software, Inc. (S.I.S.), an Ohio corporation. 

Mid-Plains Insurance Company (Mid-Plains), an Iowa corporation, a wholly-owned subsidiary of Farmers, was dissolved effective December 29, 
2004.    Its  results  of  operations  are  included  in  these  consolidated  financial  statements  up  through  the  date  of  dissolution and through December 31, 
2004, by virtue of an assumption reinsurance agreement with SA National. 

The  financial  statements  include  the  operations  and  financial  position  of  518  Property  Management  and  Leasing,  LLC  (518  PML),  whose

members are State Auto P&C and Stateco. 

State Auto Financial, an Ohio corporation, is a majority-owned subsidiary of State Automobile Mutual Insurance Company (Mutual), an Ohio 
corporation. State Auto Financial and subsidiaries are referred to herein as the “Companies” or the “Company.” All significant intercompany balances and 
transactions have been eliminated in consolidation.

b. Description of Business 

The  Company,  through  State  Auto  P&C,  Milbank,  Farmers  and  SA  Ohio,  provides  standard  personal  and  commercial  insurance  to  its 
policyholders.  The  Company’s  principal  lines  of  business  include  personal  and  commercial  automobile,  homeowners,  commercial  multi-peril,  workers’ 
compensation, general liability and fire insurance. SA National provides nonstandard automobile insurance.  State Auto P&C, Milbank, Farmers, SA Ohio, 
and SA National operate primarily in the central and eastern United States, excluding New York, New Jersey, and the New England states, through an 
independent insurance agency system.  State Auto P&C, Milbank, Farmers, SA Ohio, and SA National are chartered and licensed as property and casualty 
insurers in the states of South Carolina, South Dakota, Iowa, and Ohio (SA Ohio and SA National), respectively, and are licensed in various other states.  
As such, they are subject to the regulations of the applicable Departments of Insurance of their respective states of domicile (the Departments) and the 
regulations  of  each  state  in  which  they  operate.  These  property  and  casualty  insurance  companies  undergo  periodic  financial  examination  by  the 
Departments and insurance regulatory agencies of the states that choose to participate.  A large portion of the Company’s revenues are derived from a 
reinsurance pooling agreement with Mutual.  The nature of the underlying policies and geographical distribution of underwriting activity is similar to the 
Company.

Through  State  Auto  P&C,  the  Company  provides  management  and  operation  services  under management  agreements  for  all  insurance  and

non-insurance affiliates.  

Through Stateco, the Company provides investment management services to affiliated companies. 

The Company, through S.I.S., develops and sells software for the processing of insurance transactions, database management for insurance
agents and electronic interfacing of information between insurance companies and agencies. S.I.S. sells services and products to insurance agencies and 
nonaffiliated insurers and their agencies.  S.I.S. also delivers services and sells products to affiliated entities. 

518  PML, an Ohio limited liability company, was formed to engage in the business of owning and leasing real and personal property to the 

Company’s affiliates.   

c.

Basis of Presentation 

The  consolidated  financial  statements  have  been  prepared  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States, 
which  vary  in  certain  respects  from  statutory  accounting  practices  followed  by  State  Auto  P&C,  Milbank,  Farmers,  SA  Ohio,  and  SA  National  that  are 
prescribed or permitted by the Departments. 

In  preparing  the  consolidated  financial  statements,  management  is  required  to  make  estimates  and  assumptions  that  affect  the  reported 
amounts of assets and liabilities as of the date of the balance sheet, revenues and expenses for the period then ended, and the accompanying notes to 
the  financial  statements.  Such  estimates  and  assumptions  could  change  in  the  future  as  more  information  becomes  known  which  could  impact  the 
amounts reported and disclosed herein. 

Material  estimates  that  are  particularly  susceptible  to  significant  change  in  the  near  term  relate  to  the  determination  of  losses  and  loss 
expenses  payable.  In  connection  with  the  determination  of  this  estimate,  management  uses  historical  data  and  current  business  conditions  and 
assumptions  about  future  conditions  to  formulate  estimates  of  the  ultimate  cost  to  settle  claims.    These  estimates  by  their  nature  are  subject  to 
uncertainties  for  various  reasons.  The  Company's  results  of  operations  and  financial  condition  could  be  impacted  in  the  future  should  the  ultimate 
payments required to settle claims vary from the amount of the liability currently provided. 

47

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

Certain items in the prior period consolidated financial statements have been reclassified to conform to the 2004 presentation.

d.

Investments

At December 31, 2004 and 2003, all investments in fixed maturity and equity securities were classified as available for sale and therefore are 
carried  at  fair  value.  Other  invested  assets  are  comprised  of  limited  liability  partnership  and  other  investments  that  are  carried  at  fair  value.  The 
unrealized holding gains or losses, net of applicable deferred taxes, are shown as a separate component of stockholders’ equity as “accumulated other 
comprehensive  income”  and  as  such  are  not  included  in  the  determination  of  net  income.  Gains  and  losses  on  the  sale  of  investments  are  computed 
using the first-in, first-out method.  

The  Company  regularly  monitors  its  investments  that  have  fair  value  less  than  the  carrying  amount  for  signs  of  other  than  temporary
impairment.  Among the factors that management considers are market conditions, the amount, timing and length of decline in fair value, and events 
impacting  the  issuer.    When  other  than  temporary  impairment  is  recognized,  the  investment  cost  is  written  down  to  fair  value  of  the  date  the 
determination is made and a realized loss is recorded. The cost is not adjusted for any subsequent recovery in fair value. 

e.

Cash Equivalents 

The Company considers all highly liquid debt instruments with a maturity of three months or less to be cash equivalents. 

f.

Deferred Policy Acquisition Costs 

Acquisition costs, consisting of commissions, premium taxes, and certain underwriting expenses that relate to and vary with the production of 
property  and  casualty  business,  are  deferred  and  amortized  ratably  over  the  contract  period.  The  method  followed  in  computing  deferred  policy 
acquisition costs limits the amount of such deferred costs to their estimated realizable value. In determining estimated realizable value, the computation 
gives  effect  to  the  premium  to  be  earned,  losses  and  loss  expenses  to  be  incurred,  and  certain  other  costs  expected  to  be  incurred  as  premium  is 
earned, without credit for anticipated investment income. These amounts are based on estimates and accordingly, the actual realizable value may vary 
from the estimated realizable value. Net deferred policy acquisition costs for the year ended December 31, are: 

($ millions) 

2004

2003

2002

Balance, beginning of year.......................... 

$     87.1 

Acquisition costs deferred ........................... 
Amortized to expense................................. 

246.6
(236.2)

  Balance, end of year................................ 

$     97.5 

77.9 

253.5 
(244.3)

87.1 

67.1 

235.1 
(224.3) 

77.9 

g.

Federal Income Taxes 

The  Company  files  a  consolidated  federal  income  tax  return,  and  pursuant  to  a  written  tax  sharing  agreement,  each  entity  within  the 

consolidated group pays its share of federal income taxes based on separate return calculations.  

Income  taxes  are  accounted  for  using  the  liability  method.  Using  this  method,  deferred  tax  assets  and  liabilities  are  determined  based  on 
differences  between  financial  reporting  and  tax  bases  of  assets  and  liabilities  and  are  measured  using  the  enacted  tax  rates  and  laws  that  will  be  in 
effect when the differences are expected to reverse. 

h.

Losses and Loss Expenses Payable 

Losses and loss expenses payable are based on formula and case-basis estimates for reported claims, and on estimates, based on experience
and  perceived  trends,  for  unreported  claims  and  loss  expenses.  The  liability  for  unpaid  losses  and  loss  expenses,  net  of  estimated  salvage  and 
subrogation recoverable of $27.2 million and $26.8 million at December 31, 2004 and 2003, respectively, has been established to cover the estimated 
ultimate cost of insured losses. The amounts are necessarily based on estimates of future rates of inflation and other factors, and accordingly there can 
be  no  assurance  that  the  ultimate  liability  will  not  vary from such estimates. The estimates are continually reviewed and adjusted as necessary; such 
adjustments are included in current operations (see Note 4). Salvage and subrogation recoverables are estimated using historical experience. As such, 
losses and loss expenses payable represent management’s best estimate of the ultimate liability related to reported and unreported claims. 

i.

Premium

Premiums are recognized as earned using the monthly pro rata method over the contract period.  Unearned premiums represent the portion 

of premiums written relative to the unexpired terms of coverage. 

48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

j.

Derivatives

As part of the Company’s management of its exposure to fluctuations in interest rates, the Company utilizes interest rate swap agreements in 
connection  with  its  $100.0  million  6.25%  senior  notes.    At  December  31,  2004,  there  are  no  agreements  outstanding  (see  Note  7).  The  interest  rate 
swap agreements are accounted for in accordance with Statement of Financial Accounting Standard No. 133, Accounting for Derivative Instruments and 
Hedging Activities, as amended.  This Statement requires all derivatives to be recorded at fair value on the consolidated balance sheet. 

At the time a derivative contract is entered into, the Company formally documents and designates the derivative as either a hedge of the fair 
value of a recognized asset or liability (fair value hedge) or a hedge of a forecasted transaction or the variability of cash flows to be received or paid 
related  to  a  recognized  asset  or  liability  (cash  flow  hedge).    The  Company  does  not  have  any  derivative  contracts  hedging  foreign  currencies  or 
derivative contracts held for speculative purposes. The Company formally assesses, both at the hedge’s inception and on an ongoing basis, whether the 
derivatives used for hedging transactions are highly effective in offsetting changes in fair values or cash flows of hedged items. When it is determined 
that  a  derivative  is  not  highly  effective  as  a  hedge  or  that  it has  ceased  to  be  a  highly  effective  hedge,  the  Company  discontinues  hedge  accounting 
prospectively.  

Changes  in  fair  value  of  derivatives  designated  as  cash  flow  hedges,  to  the  extent effective,  are  recorded  in  net  unrealized  gains/losses  on 
derivatives,  a  separate  component  of  accumulated  other  comprehensive  income.    Amounts  are  reclassified  to  earnings  from  accumulated  other 
comprehensive  income  when  the  underlying  hedged  item  impacts  earnings.    Changes  in  fair  value  of  derivatives  designated  as  fair  value  hedges  are 
recorded currently in earnings to the extent the derivative was effective in offsetting changes in fair value of the hedged item.  The Company classifies in 
the  statement  of  cash  flows  amounts  received  from  derivative  contracts  that  are  accounted  for  as  hedges  of  identifiable  transactions  in  the  same 
category as the cash flows from the items being hedged. 

k. Other Comprehensive Income 

Comprehensive  income  is  defined  as  all  changes  in  an  enterprise’s  equity  during  a  period  other  than  those  resulting  from  investments  by 
owners  and  distributions  to  owners.  Comprehensive  income  includes  net  income  and  other  comprehensive  income.  Other  comprehensive  income 
includes  all  other  non-owner  related  changes  to  equity  and  represents  net  unrealized  gains  and  losses  on  available  for  sale  fixed  maturities,  equity 
securities, other invested assets, and derivative instruments. 

Separate  presentation  of  the  accumulated  balance  of  other  comprehensive  income  within  the  equity  section  of  the  statement  of  financial
position is also required. The Company has presented the required displays of total comprehensive income and its components, within the “Consolidated 
Statements of Stockholders’ Equity.”  See additional disclosures at Note 14. 

l.

Stock Compensation 

The  Company  follows  Accounting  Principles  Board  Opinion  No.  25,  “Accounting  for  Stock  Issued  to  Employees”  (“APB  25”)  and  related
Interpretations  in  accounting  for  its  employee  stock  incentive  plans  using  the  intrinsic  value  method  to  account  for  stock-based  compensation.  Had 
compensation cost for the Company's plans been determined based on the fair values at the grant dates consistent with the method of SFAS No. 123, 
Accounting for Stock-Based Compensation (“SFAS No. 123”), the Company's pro-forma net earnings and net earnings per share information would have 
been as follows: 

Pro-forma Fair Value Method:
($ millions, except per share amounts) 

2004

2003

2002

Net income as reported ............................................................................................
Less pro-forma stock compensation expense, net of tax .............................................
Pro-forma net income...............................................................................................

$ 110.0 
(2.8) 

$107.2

Pro-forma net earnings per common share 

Basic...............................................................................................................
Diluted ............................................................................................................

$2.69
$2.57

63.6 
(1.7) 
61.9 

1.58 
1.51 

37.0 
(1.4)
35.6 

0.91 
0.89 

The fair value of options granted to employees and directors in 2004, 2003 and 2002 were estimated at the date of grant using the Black-

Scholes option-pricing model.   

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

The weighted average fair values and related assumptions for options granted were as follows: 

Fair value ........................................................................................................
Expected dividend yield ....................................................................................
Risk free interest rate .......................................................................................
Expected volatility factor ...................................................................................
Expected life in years........................................................................................

$13.08

0.74% 
4.21% 
0.36
6.8

7.09 
0.79% 
2.73% 
0.37 
7.2 

6.09 
0.94%
4.20%
0.33 
6.8 

2004

2003

2002

The  Black-Scholes  option  valuation  model  was  developed  for  use  in  estimating  the  fair  value  of  traded  options  which  have  no  vesting 
restrictions  and  are  fully  transferable.  In  addition,  option  valuation  models  require  the  input  of  highly  subjective  assumptions  including  the  expected 
stock  price  volatility.  Because  the  Company's  employee  stock  options  have  characteristics  significantly  different  from  those  of  traded  options,  and 
because changes in the subjective input assumptions can materially affect the fair value estimate, in management's opinion, the existing models do not 
necessarily provide a reliable single measure of the fair value of its employee stock options.  

m. New Accounting Standards 

On  December  16,  2004,  the  FASB  issued  FASB  Statement  No.  123  (revised  2004),  Share-Based  Payment,  which  is  a  revision  of  FASB 
Statement  No.  123, Accounting for Stock-Based Compensation.    Statement  123(R)  supersedes  APB  Opinion  No.  25, Accounting for Stock Issued to 
Employees, and  amends  FASB  Statement  No.  95, Statement of Cash Flows.  Generally,  the  approach  in  Statement  123(R)  requires  all  share-based 
payments to employees, including grants of employee stock options, to be recognized in the income statement based on their fair values.  Pro-forma 
disclosure only will no longer be an alternative.  The Statement provides two alternative methods of adoption: the modified prospective transition or the 
modified  retrospective  transition.    Under  the  modified  prospective  method,  unvested  stock  based  awards,  that  were  granted  prior  to  adoption,  will 
continue to be accounted for in accordance with Statement 123 except the compensation cost attributable to the unvested portion of the awards must 
be  recognized  in  the  income  statement.    Awards  that  are  vested  will  not  be  recognized  in  the  income  statement.    Under  the  modified  retrospective 
method,  prior  periods  are  restated  by  recognizing  compensation  cost  in  the  amounts  previously  reported  in  the  pro-forma  footnote  disclosures  under 
Statement 123.  The Company has not elected a transition method.  Statement 123(R) must be adopted no later than July 1, 2005. 

2.

Investments

During 2004, the Company recognized realized losses of $0.2 million on its fixed maturity portfolio, and in 2003 and 2002, $0.3 million and 
$2.2 million, respectively, on its equity security portfolio.  The Company reviewed its investments at December 31, 2004, and determined no additional 
other than temporary impairment exists in the gross unrealized holding losses, as provided in the table below, due to the evidence that exists indicating 
temporary impairment.   

Realized and unrealized gains and losses for the year ended December 31, are summarized as follows: 

($ millions) 

2004

2003

2002

Realized gains:
  Fixed maturities, available for sale ..........................................................................
  Equity securities.....................................................................................................
    Total realized gains..............................................................................................
Realized losses:
  Fixed maturities, available for sale ..........................................................................
  Equity securities.....................................................................................................
    Total realized losses.............................................................................................
    Net realized gains on investments.........................................................................

Change in unrealized gains (losses): 
  Increase (decrease) in unrealized holding gains – fixed maturity securities ................
  Increase (decrease) in unrealized holding gains – equity securities ...........................
  Increase in unrealized holding gains – other invested assets.....................................
  Change in deferred unrealized gain .........................................................................
  Deferred federal income taxes thereon....................................................................
    Increase in net unrealized holding gains................................................................

$       7.6 
4.0
11.6

2.1
1.9
4.0
$       7.6 

$   (11.6) 

11.9
0.1
-

(0.2) 
$       0.2 

12.2 
0.7 
12.9 

0.3 
2.0 
2.3 
10.6 

(5.5) 
20.4 
0.1 
(0.1) 
(5.2) 
9.7 

12.7 
2.0 
14.7 

2.8 
6.0 
8.8 
5.9 

58.5 
(11.6)
- 
- 
(16.4)
30.5 

50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

The cost or amortized cost and fair value of the Company’s investments are summarized as follows: 

($ millions) 

Available for sale at December 31, 2004:

U.S. Treasury securities and obligations of U.S.  
  government agencies ............................................................
Obligations of states and political subdivisions ...........................  
Corporate securities.................................................................  
U.S. government agencies mortgage-backed securities ..............  
Other debt securities ...............................................................  
    Total fixed maturities...........................................................
Equity securities ......................................................................  
Other invested assets ..............................................................  
    Total..................................................................................

($ millions) 

Available for sale at December 31, 2003:

U.S Treasury securities and obligations of U.S.  
  government agencies .............................................................
Obligations of states and political subdivisions ...........................  
Corporate securities .................................................................  
U.S. government agencies mortgage-backed securities...............  
Other debt securities ................................................................  
    Total fixed maturities...........................................................  
Equity securities.......................................................................  
Other invested assets ...............................................................  
    Total...................................................................................  

Cost or 
amortized
cost

$     328.2 
865.4 
33.1 
219.0 
6.2 
1,451.9 
163.4 
3.2 
$  1,618.5 

Cost or 
amortized
cost

$     366.5 
676.4 
98.7 
218.0 
6.5 
1,366.1 
121.0 
3.0 
$  1,490.1 

Gross
unrealized
holding 
gains

Gross
unrealized
holding 
losses

4.6
42.8 
2.6 
5.0 
- 
55.0 
32.1 
0.2 
87.3 

(1.9) 
(1.8) 
- 
(1.1) 
- 
(4.8) 
(1.9) 
- 
(6.7) 

Gross
unrealized
holding
gains

Gross
unrealized
holding
losses

8.0
46.5 
6.8 
4.7 
- 
66.0 
19.8 
0.1 
85.9 

(1.8)
(0.6) 
(0.1) 
(1.7) 
- 
(4.2) 
(1.5) 
- 
(5.7) 

Fair
value

330.9
906.4 
35.7 
222.9 
6.2 
1,502.1 
193.6 
3.4 
1,699.1 

Fair
 value

372.7
722.3 
105.4 
221.0 
6.5 
1,427.9 
139.3 
3.1 
1,570.3 

Deferred  federal  income  taxes  on  the  net  unrealized  holding  gain  for  available  for  sale  investments  was  $28.3  million  and  $28.1  million  at 

December 31, 2004 and 2003, respectively. 

At December 31, 2004 and 2003, there were no investments reflected in the tables below with an unrealized holding loss that had a fair value 
significantly below cost continually for more than one year.  There are no individually material securities with an unrealized holding loss at December 31, 
2004 and 2003.  The following tables show the Company’s investments gross unrealized losses and fair value, aggregated by investment category and 
length of time that individual securities have been in a continuous unrealized loss position, at December 31, 2004 and 2003: 

At December 31, 2004

Less than 12 months

12 months or more

Total

Description of 
Securities

Fair
Value

Unrealized 
Losses

($ millions, except number of positions)

Number
of
Positions

Fair
Value

Unrealized 
Losses

Number
of
Positions

Fair
Value

Unrealized 
Losses

Number
of
Positions

U.S. Treasury securities 
   and obligations of U.S. 
   government agencies......... $ 132.8 
Obligations of states and 
   political subdivisions ..........
Corporate securities ..............
U.S. government agencies 
   mortgage backed 
   securities ..........................
Total fixed maturities ............
Equity securities ...................
  Total temporarily 
    impaired securities............ $ 360.2

   67.4
340.0 
   20.2 

137.6
2.2 

(1.9) 

(1.7) 
- 

 (0.5)
(4.1) 
 (1.9) 

48

71
1 

  13
133 
  11 

-

2.5
- 

 21.1
23.6 
   1.1 

-

(0.1) 
- 

 (0.6)
(0.7) 
       - 

-

1
- 

  8
9 
  1 

132.8

140.1
2.2 

  88.5
363.6 
  21.3 

(1.9) 

(1.8) 
- 

 (1.1)
(4.8) 
 (1.9) 

48

72
1 

  21
142 
  12

 (6.0)

 144

 24.7

 (0.7)

 10

 384.9

 (6.7)

 154

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

At December 31, 2003

Less than 12 months

12 months or more 

Total 

Description of 
Securities

Fair
Value

Unrealized 
Losses

Number
of
Positions

Fair
Value

Unrealized
Losses

Number
of
Positions

Fair
Value

Unrealized 
Losses

Number
of
Positions

($ millions, except number of positions) 

$   83.4 

U.S. Treasury securities 
   and obligations of U.S. 
   government agencies.........
Obligations of states and 
   political subdivisions ..........
Corporate securities ..............
U.S. government agencies 
   mortgage backed 
   securities ..........................
Total fixed maturities ............
Equity securities ...................
  Total temporarily 
    impaired securities............ $ 248.0

   111.7
235.4 
     12.6 

33.9
6.4 

(1.8)

(0.6)
(0.1) 

 (1.7)
(4.2) 
 (0.2) 

 (4.4)

24

17
2 

  24
67 
    8 

 75

-

-
- 

      -
- 
 10.4 

 10.4

-

-
- 

     -
- 
  (1.3) 

 (1.3)

-

-
- 

  -
- 
  8 

 8

83.4

33.9
6.4 

  111.7
235.4 
   23.0 

 258.4

(1.8)

(0.6)
(0.1) 

 (1.7)
(4.2) 
 (1.5) 

 (5.7)

24

17
2 

  24
67 
  16

 83

See  Note  1d  for  assessment  of  other  than  temporary  impairments.    The  Company  believes  the  above  fixed  maturity  and  equity  securities
unrealized losses are not other than temporary as the Company has the ability and intent to hold the investments for a period of time sufficient for a 
forecasted market price recovery up to or beyond the cost of the investment.  Also, evidence indicating the cost of the investment is recoverable within a 
reasonable  period  of time outweighs evidence to the contrary in considering the severity and duration of the impairment in relation to the forecasted 
market price recovery. 

The  amortized  cost  and  fair  value  of  available  for  sale  fixed  maturities  at  December  31,  2004,  by  contractual  maturity,  are  summarized  as 

follows:

($ millions)

Amortized 
cost

Fair
value

Due in 1 year or less..............................................................................................
Due after 1 year through 5 years............................................................................
Due after 5 years through 10 years ........................................................................
Due after 10 years.................................................................................................
Mortgage-backed securities ....................................................................................
    Total.................................................................................................................

$       5.2 
66.4 
279.6 
881.7 
219.0 
$1,451.9 

5.2 
68.1 
292.7 
913.2 
222.9 
1,502.1 

Expected  maturities  may  differ  from  contractual  maturities  because  the  issuers  may  have  the  right  to  call  or  prepay  the  obligations  with  or 

without call or prepayment penalties.  

Fixed maturities with fair values of approximately $52.3 million and $49.4 million were on deposit with regulators as required by law or specific 

escrow agreement at December 31, 2004 and 2003, respectively.   

Components of net investment income for the year ended December 31, are summarized as follows: 

($ millions)

2004

2003

2002

Fixed maturities ..........................................................................................
Equity securities..........................................................................................
Cash and cash equivalents, and other ..........................................................
    Investment income.................................................................................

$     67.7 
3.5
2.1
73.3

Investment expenses ..................................................................................
    Net investment income...........................................................................

1.5
$     71.8 

63.3 
1.7 
1.5 
66.5 

1.9 
64.6 

58.2 
1.2 
1.2 
60.6 

0.9 
59.7 

The Company participates in a securities lending program whereby certain fixed maturity and equity securities from the Company’s investment 
portfolio are loaned to other institutions for short periods of time.  The Company requires collateral, equal to 102% of the market value of the loaned 
securities. The collateral is invested by the lending agent, in accordance with Company’s guidelines, generating net investment income, net of applicable 
fees.  Based on terms of the agreement, the Company does not have the right to sell or re-pledge the collateral, unless there is an event of default by 
the borrower.  At December 31, 2004 and 2003, the amount of collateral held was approximately, $144.7 million and $193.2 million, respectively.       

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

The Company’s current investment strategy does not rely on the use of derivative financial instruments.  See Note 3 for additional fair value 

disclosures. 

3.

Fair Value of Financial Instruments 

The following methods and assumptions were used by the Company in estimating its fair value disclosures for financial instruments:

Investment securities: Fair values for investments in fixed maturities are based on quoted market prices, where available. For fixed 
maturities  not  actively  traded,  fair  values  are  estimated  using  values  obtained  from  independent  pricing  services.  The  fair  values  for 
equity  securities  are  based  on  quoted  market  prices.  The  fair  value  of  other  invested  assets  is  based  on  equity  or  cash  flow,  as
applicable.  The investment securities fair value adjustments are recorded in the consolidated financial statements. 

Cash and cash equivalents: The carrying amounts reported in the balance sheets for these instruments approximate their fair value, 
because of their short-term nature. 

Notes payable and interest swap: The Mutual note and Trust Preferred note (each as defined below) carrying amounts reported in 
the consolidated balance sheets for these instruments approximate their fair value as the interest rates adjust annually and quarterly,
respectively.  The $100.0 million, 6.25% senior notes have a fair value of $108.0 million and $100.5 million at December 31, 2004 and 
2003, respectively.  The fair value of the senior notes is based on the quoted market price at December 31, 2004.  At December 31,
2003, the financial statements reflect the fair value adjustments related to the interest rate swap. 

($ millions)

December 31, 2004

December 31, 2003

Fixed Maturities ......................................................
Equity Securities .....................................................
Other Invested Assets .............................................
Cash and Cash Equivalents ......................................

Carrying
Value

$  1,502.1 
193.6 
3.4 
64.3 

Notes Payable.........................................................
Fair Value Hedge ....................................................

164.5 
- 

Fair Value

Carrying
Value

Fair Value

1,502.1 
193.6 
3.4 
64.3 

169.0 
- 

1,427.9 
139.3 
3.1 
40.0 

161.2 
0.5 

1,427.9 
139.3 
3.1 
40.0 

161.5 
0.5 

4.

Losses and Loss Expenses Payable 

Activity in the liability for losses and loss expenses for the year ended December 31, are summarized as follows: 

($ millions)

2004

2003

2002

Losses and loss expenses payable, at beginning of year ...................................................
Less: reinsurance recoverable on losses and loss expenses payable...................................
Net balance at beginning of year.....................................................................................
Incurred related to: 

Current year .......................................................................................................
Prior years..........................................................................................................
Total incurred................................................................................................................

Paid related to: 

Current year .......................................................................................................
Prior years..........................................................................................................
Total paid......................................................................................................................

Net balance at end of year..............................................................................................
Plus:  reinsurance recoverable on losses and loss expenses payable ..................................
Losses and loss expenses payable, at end of year (affiliate $296.9, 
         $303.9, and $304.0, respectively)..........................................................................

$     643.0 
14.2
628.8

641.4
(22.2) 
619.2

361.5
230.6
592.1

655.9
25.9

$     681.8 

600.9 
8.8 
592.1 

653.0 
(1.8) 
651.2 

370.7 
243.8 
614.5 

628.8 
14.2 

643.0

523.8 
13.9 
509.9 

641.1 
12.4 
653.5 

349.7 
221.6 
571.3 

592.1 
8.8 

600.9

The decrease of $22.2 million and $1.8 million in 2004 and 2003, respectively, and the increase of $12.4 million in 2002, for claims occurring 

in prior years are well within normal expectations for reserve development and claim settlement uncertainty.  

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

5. Reinsurance

In  the  ordinary  course  of  business,  the  Company  assumes  and  cedes  reinsurance  with  other  insurers  and  reinsurers  and  is  a  member  in 
various pools and associations. See Note 6a for discussion of reinsurance with affiliates. The voluntary arrangements provide greater diversification of 
business and limit the maximum net loss potential arising from large risks and catastrophes. Most of the ceded reinsurance is effected under reinsurance 
contracts known as treaties; some is by negotiation on individual risks. Although the ceding of reinsurance does not discharge the original insurer from 
its primary liability to its policyholder, the insurance company that assumes the coverage assumes the related liability.  

Amounts recoverable from reinsurers are estimated in a manner consistent with the claim liability associated with the reinsured business. The 
recoverability of these assets depends on the reinsurers’ ability to perform under the reinsurance agreements. The Company evaluates and monitors the 
financial condition and concentrations of credit risk associated with its reinsurers under voluntary reinsurance arrangements to minimize its exposure to 
significant  losses  from  reinsurer  insolvencies.  The  Company  has  reported  ceded  losses  and  loss  expenses  payable  and  prepaid  reinsurance  premiums 
with other insurers and reinsurers as assets.  All reinsurance contracts provide indemnification against loss or liability relating to insurance risk and have 
been accounted for as reinsurance.

Prior to the reinsurance transaction with Mutual under the Pooling Arrangement, as discussed in Note 6a, the effect of the Company’s external 

reinsurance on its balance sheets and income statements, are summarized as follows: 

($ millions)

Losses and loss expenses payable: 
  Direct .........................................................................................................................
  Assumed .....................................................................................................................
  Ceded ........................................................................................................................
Net losses and loss expenses payable.........................................................................

Unearned premiums: 
  Direct .........................................................................................................................
  Assumed .....................................................................................................................
  Ceded .........................................................................................................................
    Net unearned premiums............................................................................................

December 31

2004

2003

$      380.8 
4.1
(20.2) 
$       364.7 

$      300.7 
1.4
(5.3) 
$      296.8 

335.7 
3.4 
(8.5)
330.6 

281.7 
1.3 
(4.5)
278.5 

($ millions)

2004

Year ended December 31
2003

2002

Written premiums: 
  Direct ...........................................................................................
  Assumed .......................................................................................
  Ceded ...........................................................................................
    Net written premiums..................................................................

Earned premiums: 
  Direct...........................................................................................
  Assumed ......................................................................................
  Ceded ..........................................................................................
    Net earned premiums..................................................................

Losses and loss expenses incurred: 
  Direct...........................................................................................
  Assumed ......................................................................................
  Ceded ..........................................................................................
    Net losses and loss expenses incurred..........................................

$      757.7 
6.2
(16.1)
$      747.8 

$      738.7 
6.1
(15.4)
$      729.4 

$      459.1 
5.1
(17.1)
$      447.1 

717.9 
5.1 
(13.4) 
709.6 

679.9 
4.9 
(12.8) 
672.0 

447.3 
3.3 
(6.5) 
444.1 

631.3 
3.9 
(12.2)
623.0 

577.8 
3.9 
(11.2)
570.5 

413.3 
2.4 
(1.9)
413.8 

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

6.  Transactions with Affiliates 

a. Reinsurance

State Auto P&C, Milbank, Farmers, SA Ohio (the “STFC Pooled Companies”), State Auto Insurance Company of Wisconsin (SA Wisconsin), and 
State  Auto  Florida  Insurance  Company  (SA  Florida),  participate  in  a  quota  share  reinsurance  pooling  arrangement  (the  Pooling  Arrangement)  with 
Mutual whereby the STFC Pooled Companies, SA Wisconsin and SA Florida cede to Mutual all of their insurance business and assume from Mutual an 
amount  equal  to  their  respective  participation  percentages  in  the  Pooling  Arrangement.    All  premiums,  losses  and  loss  expenses  and  underwriting 
expenses  are  allocated  among  the  participants  on  the  basis  of  each  Company’s  participation  percentage  in  the  Pooling  Arrangement.    The  Pooling 
Arrangement provides indemnification against loss or liability relating to insurance risk and has been accounted for as reinsurance.  SA Wisconsin and SA 
Florida are wholly owned subsidiaries of Mutual. 

The  Pooling  Arrangement  does  not  relieve  each  individual  pooled  subsidiary  of  its  primary  liability  as  the  originating  insurer;  consequently, 
there is a concentration of credit risk arising from business ceded to Mutual.  As the Pooling Arrangement provides for the right of offset, the Company 
has  reported  losses  and  loss  expenses  payable  and  prepaid  reinsurance  premiums  to  Mutual  as  assets  only  in  situations  when  net amounts  ceded  to 
Mutual  exceed  that  assumed.    The  STFC  Pooled  Companies’  participation  percentage  was  80%  for  the  years  2004,  2003,  and  2002.    All  parties  that 
participate in the Pooling Arrangement have an A.M. Best rating of A+ (Superior). 

The following provides a summary of the reinsurance transactions on the Company’s balance sheets and income statements for the Pooling 

Arrangement between the STFC Pooled Companies and Mutual: 

($ millions)

Losses and loss expenses payable: 
  Ceded......................................................................................................................
  Assumed..................................................................................................................
    Net assumed..........................................................................................................

Unearned premiums: 
  Ceded......................................................................................................................
  Assumed..................................................................................................................
    Net assumed..........................................................................................................

December 31

2004

2003

$ (324.6) 
621.5
$   296.9 

$ (275.1) 
388.0
$   112.9 

(291.0)
594.9 
303.9 

(250.3)
371.6 
121.3 

($ millions)

Year ended December 31
2003

2004

2002

Written premiums: 
  Ceded..............................................................................................  
  Assumed..........................................................................................  

$  (671.1)
949.4

Earned premiums: 
  Ceded..............................................................................................  
  Assumed..........................................................................................  

$  (646.3)
932.5

Losses and loss expenses incurred: 
  Ceded..............................................................................................  
  Assumed..........................................................................................  

$  (388.2)
567.6

(616.6) 
917.1 

(578.2) 
889.6 

(372.9) 
594.8 

(534.4)
864.8 

(495.1)
830.0 

(353.5)
609.9 

Effective  January  1,  2005,  the  Pooling  Arrangement  was  amended  to  add  as  participants  Meridian  Security  Insurance  Company  (Meridian 
Security) and Meridian Citizens Mutual Insurance Company (Meridian Citizens), Indiana domiciled property and casualty insurers together, referred to as 
the “Meridian Insurers”.  Meridian Security is a wholly-owned subsidiary of Meridian Insurance Group, Inc. (“MIGI”), which is wholly-owned by Mutual.  
MIGI  is  party  to  an  affiliation  agreement  with  Meridian  Citizens.    The  STFC  Pooled  Companies  pooling  participation  percentage  remains  at  80%.    In 
conjunction with the Pooling Arrangement Amendment, the STFC Pooled Companies received $54.0 million in cash in 2005 from the Meridian Insurers 
which related to the additional net insurance liabilities assumed on January 1, 2005. 

The STFC Pooled Companies, SA National, Mutual, SA Wisconsin, SA Florida and the Meridian Insurers are collectively referred to as the “State 

Auto Group.”    

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

State  Auto  P&C  assumes  catastrophe  reinsurance  from  the  State  Auto  Group  in  the  amount  of  $100.0  million  excess  of  $120.0  million  in 
exchange for a premium paid by each reinsured company.  Under this agreement, the Company has assumed from Mutual and its affiliates premiums 
written and earned of $2.7 million, $2.8 million, and $2.9 million for 2004, 2003, and 2002, respectively. There have been no losses assumed under this 
agreement. The catastrophe reinsurance program with State Auto P&C has been excluded from the Pooling Arrangement.

To protect against a catastrophe loss event in which the State Auto Group would incur catastrophe losses in excess of $120.0 million, State 
Auto Financial has a structured contingent financing transaction with a financial institution and a syndicate of other lenders (the “Lender”) to provide up 
to  $100.0  million  for  reinsurance  purposes.    In  the  event  of  such  a  loss,  this  arrangement  provides  that  State  Auto  Financial  would  sell  redeemable 
preferred shares to SAF Funding Corporation, a special purpose company (“SPC”), which would borrow the money necessary for such purchase from the 
Lenders. This arrangement with the Lenders, SPC and State Auto Financial is a financing arrangement, whereby State Auto Financial would receive cash 
funding in the event of a catastrophe loss as described above. State Auto Financial would then contribute to State Auto P&C the funds received from the 
sale of its preferred shares.  State Auto P&C would use the contributed capital proceeds to pay its direct catastrophe losses and losses assumed under 
the  catastrophe  reinsurance  agreement.  State  Auto  Financial  is  obligated  to  repay  SPC  by  redeeming  the  preferred  shares  in  ten  semiannual
installments.  In the event of a default by State Auto Financial, the obligation to repay SPC has been secured by a Put Agreement among State Auto 
Financial, Mutual and the Lenders, under which Mutual would be obligated to either purchase the preferred shares from the SPC or repay the SPC for the 
loan(s) outstanding. 

For the period October 1, 2001 through December 31, 2003, Mutual entered into a stop loss reinsurance arrangement (Stop Loss) with the 
STFC Pooled Companies. Under the Stop Loss, Mutual agreed to participate in the Pooling Arrangement’s quarterly underwriting losses and gains in the 
manner described. If the Pooling Arrangement’s statutory loss and loss adjustment expense ratio (loss ratio) was between 70.75% and 80% (after the 
application of all available reinsurance), Mutual reinsured the STFC Pooled Companies 27% of the Pooling Arrangement’s losses in excess of a loss ratio 
of 70.75% up to 80.00%.  The STFC Pooled Companies were responsible for their share of the Pooling Arrangement’s losses over the 80% threshold. 
Also,  Mutual  had  the  right  to  participate  in  the  profits  of  the  Pooling  Arrangement.    Mutual  assumed  27%  of  the  Pooling  Arrangement’s  underwriting 
profits attributable to loss ratios less than 69.25%, but more than 59.99%. During 2003 and 2002, the STFC Pooled Companies ceded to Mutual, $5.6 
million and $8.8 million in losses, respectively, and $12.8 million and $1.4 million, respectively, in premiums under the Stop Loss. The Stop Loss ceased 
at December 31, 2003. 

SA  National  has  a  ceding  reinsurance  agreement  with  Mutual  that  include  excess  of  loss  and  quota  share  coverages.  Through  Mutual’s
participation in the Pooling Arrangement, the effects of this agreement with SA National is indirectly subject to the Pooling Arrangement between Mutual 
and the STFC Pooled Companies. 

Effective December 1, 2004, SA National entered into an assumption reinsurance agreement with Mid-Plains, assuming Mid-Plains outstanding

insurance liabilities.  This agreement was completed to facilitate the dissolution of Mid-Plains as of December 29, 2004.

The  following  provides  a  summary  of  the  ceding  reinsurance  transactions  on  the  Company’s  balance  sheet  and  income  statement  for  the 

reinsurance agreement between SA National and Mutual and Mid-Plains and Mutual: 

($ millions)

2004

2003

Balance sheet:
Losses and loss expenses payable ......................................................  
Unearned premiums ..........................................................................  

$       5.7 
$       3.0 

5.7 
3.9 

($ millions)

2004

2003

2002

Income statement:
Written premiums...................................................  
Earned premiums ...................................................  
Losses and loss expenses incurred...........................  

$     10.7 
$     11.5 
$       7.3

12.8 
12.8 
9.2 

12.1 
10.3 
7.9 

b.

Intercompany Balances 

Pursuant  to  the  Pooling  Arrangement,  Mutual  is  responsible  for  the  collection  of  premiums  and  payment  of  losses,  loss  expenses  and
underwriting expenses of the STFC Pooled Companies. Unpaid balances are reflected in due to or due from affiliates in the accompanying consolidated 
balance sheets. Settlements of the intercompany account are made quarterly.  No interest is paid on this account. All premium balance receivables and 
reinsurance  recoverable  on  paid  losses  from  unaffiliated  reinsurers  are  carried  by  Mutual.  The  Company  had  off-balance-sheet  credit  risk  of 
approximately $214.2 million and $201.0 million related to premium balances due to Mutual from agents and insureds at December 31, 2004 and 2003, 
respectively, which is collateralized by the unearned premium from the respective policies. 

56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

c. Notes Payable 

In  1999,  State  Auto  Financial  entered  into  a  line  of  credit  agreement  with  Mutual  for  $45.5  million  in  conjunction  with  its  stock  repurchase 
program.  Principal payment is due on demand, but not later than December 31, 2005. The interest rate is adjustable annually at January 1 to reflect 
adjustments  in  the  then  current  prime  lending  rate  less  1.75%  as well  as State Auto Financial’s current financial position.  Interest rate for the years 
2004, 2003, and 2002 was 2.25%, 2.50%, and 3.00%, respectively.  Interest rate for the year 2005 is 3.50 %.   

Upon receipt of the written approval of the South Dakota Director of Insurance, in the fourth quarter of 2003, Milbank repaid the $15.0 million 
surplus contribution note to Meridian Security that was entered into on September 30, 2002.  The interest rate was equal to the U.S. Treasury ten-year 
note yield at September 30, 2002 plus 100 basis points (total 4.59%).  

On  May  22,  2003,  STFC  Capital  Trust  I,  State  Auto  Financial’s  Delaware  business  trust  subsidiary  (the  “Capital  Trust”),  issued $15.0  million 
liquidation  amount  of  its  capital  securities  to  a  third  party.    In  connection  with  the  Capital  Trust’s  issuance  of  the  capital  securities  and  the  related 
purchase by State Auto Financial of all of the Capital Trust’s common securities (liquidation amount of $0.5 million included in other invested assets), 
State Auto Financial issued to the Capital Trust $15.5 million aggregate principal amount of Floating Rate Junior Subordinated Debt Securities due 2033 
(the “Subordinated Debentures”).  The sole assets of the Capital Trust are the Subordinated Debentures and any interest accrued thereon.  Interest on 
the Capital Trust’s capital and common securities (the “Trust Securities”) is payable quarterly at a rate equal to the three-month LIBOR rate plus 4.20%, 
adjusted quarterly (total 6.60% at December 31, 2004).  Prior to May 2008, the interest rate may not exceed 12.5% per annum.  The interest rate and 
interest  payment  dates  on  the  Subordinated  Debentures  are  the  same  as  the  interest  rate  and  interest  payment  dates  on  the  Trust  Securities.    In 
January  2003,  the  FASB  issued  FIN  46,  Consolidation  of  Variable  Interest  Entities,  effective  for  reporting  periods  beginning  after June 15, 2003. As a 
result  of  the  Company’s  adopting  FIN  46  effective  July  1,  2003,  the  financial  statements  of  the  Capital  Trust  are  no  longer  consolidated  within  the 
accompanying financial statements of the Company. 

The Trust Securities are mandatorily redeemable on May 23, 2033, and may be redeemed at any time on and after May 23, 2008, at 100% of 
the principal amount thereof plus unpaid interest.  The Trust Securities may be redeemed in whole, but not in part, at any time within 90 days following 
the occurrence of a “Tax Event” or “Investment Company Event” (as defined in the declaration of trust) (a) if such Tax Event or Investment Company 
Event occurs on or after May 23, 2008, at a redemption price equal to 100% of the principal amount thereof plus unpaid interest, and (b) if such Tax 
Event or Investment Company Event occurs prior to May 23, 2008, at a redemption price equal to the greater of 100% of the principal amount thereof 
plus accrued interest and a “make-whole” amount.  The Subordinated Debentures are subject to these same redemption terms.  The obligations under 
the  Subordinated  Debentures  and  related  agreements,  taken  together,  constitute  a  full  and  unconditional  guarantee  of  payments  due  on  the  Trust 
Securities.

State  Auto  Financial  has  the  right,  at  any  time,  to  defer  payments  of  interest  on  the  Subordinated  Debentures  for  up  to  20  consecutive
quarterly payment periods.  Consequently, distributions on the Trust Securities would be deferred (though such distributions would continue to accrue 
with  interest  since  interest  would  accrue  on  the  Subordinated  Debentures  during  any  such  extended  interest  payment  period).    In  no  case  may  the 
deferral  of  payments  and  distributions  extend  beyond  the  stated  maturity  dates  of  the  respective  securities.    During  such  deferments,  State  Auto 
Financial may not declare or pay any dividends on, or purchase any of, its capital stock, make any principal or interest payments on debt securities that 
rank  in  all  respects  equally  with  or  subordinated  to  the  Subordinated  Debentures,  or  make  any  payment  under  guarantees  that  rank  in  all  respects 
equally with or subordinated to State Auto Financial’s guaranty of the Trust Securities.   

The Subordinated Debentures are unsecured and subordinated to all of the Company’s existing and future senior indebtedness.  As sponsor of 
the Capital Trust, State Auto Financial incurred security issuance costs related to the Trust Preferred Capital Securities and Subordinated Debentures of 
$0.5 million, which is recorded in other assets and is being amortized into interest expense ($18,000 and $13,000 for 2004 and 2003, respectively) as 
the underlying interest expense is recognized on the Trust Securities.   

See discussion of Notes Payable (non-affiliate) and Derivatives at Note 7. 

d. Management Services 

Stateco provides Mutual and its affiliates investment management services.  Investment management income is recognized quarterly based on 
a percentage of the average fair value of investable assets and the equity portfolio performance of each company managed.  Revenue related to these 
services amounted to $2.5 million, $2.2 million and $2.1 million in 2004, 2003 and 2002, respectively, and is included in other income (affiliates). 

State Auto P&C provides management and operation services to certain of Mutual’s insurance affiliates for a fee.  Revenue relating to these 

services amounted to $1.0 million, $1.1 million, and $0.6 million in 2004, 2003, and 2002, respectively, and is included in other income (affiliates).   

e. Other Transactions 

State Auto P&C’s December 31, 1990 liability for losses and loss expenses of $65.5 million has been guaranteed by Mutual. Pursuant to the 
guaranty agreement, all ultimate adverse development of the December 31, 1990 liability, if any, is to be reimbursed by Mutual to State Auto P&C in 
conformance with pooling percentages in place at that time.  As of December 31, 2004, there has been no adverse development of the liability.   

57

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

7.    Notes Payable and Derivatives 

On  November  13,  2003,  State  Auto  Financial issued  $100.0 million unsecured senior notes (“Senior Notes”) bearing interest fixed at 6.25% 
due November 15, 2013.  Interest on the Senior Notes is payable May 15 and November 15 of each year beginning May 15, 2004.  The Senior Notes are 
general  unsecured  obligations  ranking  senior  to  all  existing  and  future  subordinated  indebtedness  and  equal  with  all  existing  and  future  senior 
indebtedness.    The  Senior  Notes  are  not  guaranteed  by  any  of  the  Company  subsidiaries  and  thereby  are  effectively  subordinated  to  all  Company 
subsidiaries’ existing and future indebtedness.  State Auto Financial may redeem the Senior Notes in whole at anytime or in part from time to time at 
State Auto Financial’s option, on at least 30 but not more than 60 days’ prior written notice, at a redemption price equal to the greater of the principal 
amount of such notes being redeemed on the redemption date or the make whole amount, based on U.S. Treasury rates as defined by the Senior Notes, 
plus in each case, accrued and unpaid interest, if any, on the Senior Notes to the redemption date.  The Senior Notes issued contain certain covenants 
as  defined  in  the  notes,  which  among  other  things,  limit  State  Auto  Financial  and  its  subsidiaries  ability  to  issue  indebtedness  secured  by  the  capital 
stock of certain State Auto Financial subsidiaries and sell the capital stock of certain State Auto Financial subsidiaries.  The Senior Notes also contain a 
covenant that requires State Auto Financial to take certain actions in the event it engages in mergers, consolidations or sales of all or substantially all of 
the  assets  and  prohibits  State  Auto  Financial  from  engaging  in  such  transaction  if  the  Company  is  in  default  under  the  Senior  Notes.      State  Auto 
Financial  incurred  $1.5  million  in  issuance  costs  related  to  the  Senior  Notes,  which  is  recorded  in  other  assets  and  is  being  amortized  into  interest 
expense ($118,000 and $13,000 for 2004 and 2003, respectively) as the underlying interest expense is recognized on the Trust Securities.

On October 1, 2003, State Auto Financial entered into an interest rate swap contract for a notional amount of $25.0 million as a hedge on the 
ten  year  treasury  rate  in  connection  with  the  forecasted  issuance  of  the  Senior  Notes.    The  swap  contract  was  designated  as  a  cash  flow  hedge and 
settled  on  November  6,  2003,  the  pricing  date  of  the  Senior  Notes,  with  the  Company  receiving  $0.8  million.    The  gain  has  been  recorded  in 
accumulated other comprehensive income and is being amortized as an offset to interest expense ($62,000 and $7,000 in 2004 and 2003, respectively) 
as the underlying interest expense is recognized for the Senior Notes. 

On  November  6,  2003,  State  Auto  Financial  entered  into  an  interest  rate  swap  contract  for  a  notional  amount  of  $50.0  million  receiving 
semiannual  payments at a fixed rate of 6.25% and making semiannual payments at a variable rate equal to six month LIBOR plus 1.25 percent with 
LIBOR to be determined the last day of each interest reset period (total 2.47% at December 31, 2003).  The swap contract was designated as a fair 
value hedge to protect against changes in fair value of the Senior Notes.  Recorded in other assets at December 31, 2003, the fair market value of the 
fixed  to  floating  interest  rate  swap  was  $0.5  million  of  which  $0.2  million  related  to  net  accrued  interest  to  be  received  and reduce  reported  interest 
expense in the period.

On March 11, 2004, State Auto Financial terminated its interest rate swap contract entered into on November 6, 2003 and received proceeds 
of $2.9 million.  Of the $2.9 million received, $2.3 million settled future net swap payments and was deferred in notes payable and will be amortized as 
an offset to interest expense over the life of the Senior Notes.  The remaining $0.6 million related to net swap payments from inception to termination 
and was recorded as an offset to interest expense.   

On May 6, 2004, State Auto Financial entered into an interest rate swap contract for a notional amount of $50.0 million, receiving semiannual 
payments  at  a  fixed  rate  of  6.25%  and  making  semiannual  payments  at  a  variable  rate  equal  to  the  six  month  LIBOR  plus  0.94%  with  LIBOR  to  be 
determined the last day of each interest reset period.  The swap contract was designated as a fair value hedge to protect against changes in fair value 
of  the  Senior  Notes.    During  August  2004,  State  Auto  Financial  terminated  the  interest  rate  swap  contract entered into on May 6, 2004 and received 
proceeds  of  $1.8  million.    Of  the  $1.8  million  received,  $1.5  million  settled  future  net  swap  payments  and  was  deferred  in  notes  payable  and  will  be 
amortized as an offset to interest expense over the life of the Senior Notes.  The remaining $0.3 million related to net swap payments from inception to 
termination and was recorded as an offset to interest expense. The amount of hedge ineffectiveness, in all periods presented, was not material. 

On December 21, 2003, State Auto Financial repaid the $15.0 million term loan note to the bank that it entered into on December 21, 2002. 
Interest adjusted quarterly and accrued at LIBOR plus 0.75 points (2.15% at December 31, 2002) and was payable quarterly. This note agreement had 
various covenants including financial ratio covenants. 

See discussion of affiliate notes payable at Note 6c.   Notes payable at December 31, consisted of the following: 

($ millions, except interest rates)

Carrying
Value

2004

Fair
Value

Interest 
Rate

Carrying
Value

2003

Fair
Value

Interest 
Rate

Senior notes due 2013: issued $100.0, November  
  2003 with fixed interest.........................................
Affiliate subordinated debentures due 2033:
  issued $15.5, May 2003 with variable interest  
  (see Note 6c) .......................................................
Affiliate note payable due on demand prior to  
  December 31, 2005: issued $45.5, June 1999  
  with variable interest (see Note 6c)........................
    Total Notes Payable............................................

$   103.5 

108.0

6.25% 

100.2

100.5

6.25

15.5

15.5

6.60% 

15.5

15.5

5.37

   45.5 
$   164.5 

  45.5 
169.0 

2.25% 

  45.5 
161.2 

  45.5 
161.5 

2.50

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

8.    Federal Income Taxes 

A  reconciliation  between  actual  federal  income  tax  expense  (benefit)  and  the  amount  computed  at the indicated statutory rate for the year 

ended December 31, is summarized as follows: 

($ millions)

2004

%

2003

%

2002

%

Amount at statutory rate...............................

$     53.1 

35 

29.1 

35 

13.2 

35

Tax-free interest and dividends 
   received deduction ....................................
Other, net ....................................................
  Effective tax and rate.................................

(11.2)
(0.3)
$     41.6 

(7)
(1)
27 

(9.7)
0.3 
19.7 

(12)
1 
24 

(11.9)
(0.5)
0.8 

(32)
(1)
2

The tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax liabilities as of December 31, 

are presented below: 

($ millions)

Deferred tax assets: 

2004

2003

Unearned premiums not deductible..............................................................................
Losses and loss expenses payable discounting ..............................................................
Postretirement benefit liabilities ...................................................................................
Other 
Alternative minimum tax credit ....................................................................................
  Total deferred tax assets.....................................................................................

$      28.5 
23.1
20.2
5.8
-
77.6

Deferred tax liabilities: 

Deferral of policy acquisition costs ...............................................................................
Net prepaid pension expense.......................................................................................
Unrealized holding gain on investments........................................................................
Other 
  Total deferred tax liabilities..................................................................................
  Net deferred tax liability......................................................................................

34.1
17.8
28.2
0.7
80.8

$      (3.2) 

27.8 
22.0 
18.3 
5.9 
0.2 
74.2 

30.5 
16.9 
28.1 
0.7 
76.2 
(2.0)

The  Company  is  required to establish a valuation allowance for any portion of the deferred tax asset that management believes will not be 
realized. In the opinion of management, it is more likely than not that the Company will realize the benefit of the deferred tax assets and, therefore, no 
such valuation allowance has been established. 

Federal income taxes paid during 2004, 2003, and 2002 were $37.2 million, $15.9 million, and $6.0 million, respectively. 

9.    Pension and Postretirement Benefit Plans

The  Company  provides  a  defined  pension  benefit  plan  for  its  eligible  employees.    Substantially  all  Company  employees  become  eligible  to 
participate  the  year  after  becoming  20  years  of  age  and  vest  with  5  years  of  credited  service  or  attained  age  65.    The  Company’s  policy  is  to  fund 
pension  costs  in  accordance  with  the  requirements  of  the  Employee  Retirement  Income  Security  Act  of  1974.  Benefits  are  determined  by  applying 
factors specified in the plan to a participant's defined average annual compensation. 

In addition to the pension benefit plan, the Company provides a postretirement benefit plan including certain health care and life insurance 
benefits for its eligible retired employees.  Substantially all of the Company's employees may become eligible for these postretirement benefits if they 
retire between age 55 and 65 with 15 years or more of service or if they retire at age 65 or later with 5 years or more of service.

On December 8, 2003, the Medicare Prescription Drug, Improvement and Modernization Act of 2003 (the “Act”) was signed into law.  The Act 
expanded Medicare to include, for the first time, coverage for prescription drugs.  In May of 2004, the FASB issued FASB Staff Position 106-2 (“FSP 106-
2”),  Accounting and Disclosure Requirements Related to the Medicare Prescription Drug, Improvement and Modernization Act of 2003.  FSP  106-2 
provides guidance on accounting for the effects of the Act for employers that sponsor postretirement health care plans that provide drug benefits.  The 
accrued postretirement benefit obligation or net periodic postretirement costs do not reflect any amount associated with the subsidy at December 31, 
2004, as the Company has not concluded whether the benefits provided by its plan are “actuarially equivalent” to Medicare Part D under the Act. 

The Company used September 30, 2004, 2003 and 2002, respectively, to determine the pension and postretirement benefit measurements.
The accumulated benefit obligation with respect to the pension benefit plan was $148.3 million and $139.0 million as of December 31, 2004 and 2003, 
respectively.

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

Information regarding the Company’s pension and postretirement benefit plans’ change in benefit obligation, plan assets and funded status as 

of December 31, are as follows: 

($ millions)

Pension

Postretirement

2004

2003

2004

2003

Change in benefit obligation:
Benefit obligation at beginning of year .................................
Change in plan provisions....................................................
Service cost ........................................................................
Interest cost .......................................................................
Actuarial loss ......................................................................
Contributions ......................................................................
Benefits paid ......................................................................

$     164.0 
1.9
7.8
10.4
1.3
-
(10.0)

  Benefit obligation at end of year........................................

$     175.4 

Change in plan assets:
Fair value of plan assets at beginning of year .......................
Employer contribution .........................................................
Actual gain return on plan assets .........................................
Benefits paid ......................................................................
Expected return on plan assets ............................................
Loss on assets ....................................................................

$     161.0 
9.5
16.3
(10.0)
-
-

  Fair value of plan assets at end of year..............................

$     176.8 

Funded status.....................................................................
Unrecognized transition asset ..............................................
Unrecognized prior service cost............................................
Unrecognized net loss .........................................................
Contribution .......................................................................
  Net prepaid benefit (accrued obligation) at end of year.......

$          1.3 
(4.2)
4.3
53.5
-
54.9

150.1 
- 
7.0 
9.9 
6.5 
- 
(9.5)

164.0 

150.6 
- 
19.9 
(9.5)
- 
- 

161.0 

(3.0)
(4.9)
2.7 
52.0 
4.6 
51.4 

79.1
-
3.6
5.0
16.8
(3.0) 

-

101.5

2.0
-
-
-
0.2
(0.1) 

2.1

(99.5) 

-
4.1
19.4
-

(76.0) 

71.2 
- 
3.2 
4.7 
2.2 
(2.2)
- 

79.1 

1.9 
- 
- 
- 
0.2 
(0.1)

2.0 

(77.2)
- 
4.6 
2.4 
- 
(70.2)

Amounts recognized in the statement of
  financial position consist of the following:  
SERP (definition follows) liability ..........................................
  Net prepaid benefit (accrued obligation) recognized............

-
$       54.9 

- 
51.4 

(4.1) 
(80.1) 

(4.1)
(74.3)

Information regarding the Company’s pension and postretirement benefit plans’ components of net periodic (benefit) cost for the year ended 

December 31, are as follows: 

($ millions)

Components of net periodic (benefit) cost:
Service cost ..........................................................
Interest cost .........................................................
Expected return on plan assets ..............................
Amortization of prior service cost ...........................
Amortization of transition asset ..............................
Amortization of net gain ........................................
  Net periodic (benefit) cost...................................

2004

$ 7.8 
10.4
(16.8)
0.3
(0.6)
0.4
$ 1.5 

Pension
2003

2002

2004

Postretirement
2003

2002

7.0 
9.9 
(16.7)
0.3 
(0.7)
- 
(0.2)

5.5 
9.4 
(16.7)
0.3 
(0.6)
- 
(2.1)

3.6
5.0
(0.2) 
0.5
-
-
8.9

3.2 
4.7 
(0.2)
0.5 
- 
- 
8.2 

2.4 
4.2 
(0.2)
- 
0.5 
(0.3)
6.6 

The Company had no additional minimum liability included in other comprehensive income for the pension and postretirement plans for 2004, 

2003 and 2002. 

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

Summarized in the following table are the weighted average assumptions used to determine the Company’s benefit obligations for the year 

ended December 31: 

Pension

Postretirement

2004

2003

2004

2003

Benefit obligations weighted-average assumptions:

Discount rate..............................................................
Rates of increase in compensation levels......................

6.50% 

   5.00 

    6.50% 
    5.00 

6.50% 

-

6.50% 

- 

Summarized in the following table are the weighted average assumptions used to determine the Company’s net periodic benefit cost for the 

years ended December 31, 2004, 2003 and 2002: 

2004

Pension
2003

2002

2004

Postretirement
2003

2002

Periodic (benefit) cost 
Weighted-average assumptions:
Discount rate ..............................................................
Expected long-term rate of return on assets..................
Rates of increase in compensation levels ......................

6.50% 
 9.00 
 5.00 

  6.75% 
  9.00 
  5.00 

  7.50% 
  9.00 
  5.00 

6.50% 
 9.00 
-

  6.75% 
  9.00 

- 

  7.50% 
  8.50 
- 

The  Company’s  defined  benefit  plan  obligations  are  long-term  in  nature  and  consequently  the  investment  strategies  have  a  long-term  time 
horizon.  In establishing the long term rate of return assumption on plan assets, management, along with its pension consulting actuary, reviews the 
historical performance of the plan assets and the stability in mix of investment portfolio.  The expected inflation rate and expected real rates of return of 
applicable  asset  classes  are  then  determined  to  assist  in  setting  appropriate  assumptions.    The  relatively  stable  investment  strategy  between  fixed 
maturities and equity securities has produced a 10 year average rate of return on plan assets through September 30, 2004 of 12.02%.

The assumed health care cost trend rates used for the year ended December 31, are as follows:

Assumed health care cost trend rates:
Health care cost trend rate assumed for the next year .....................
Rate to which the cost trend rate is assumed to    
  decline (the ultimate trend rate) ...................................................
Year that the rate reaches the ultimate trend rate............................

10.00% 

9.00% 

10.00% 

5.00% 
2010

5.00%
2008 

5.00%
2008 

2004

Postretirement
2003

2002

The assumed health care cost trend rates have a significant effect on the amounts reported for the postretirement plan.  A one percentage 

point change in assumed health care cost trend rates would have the following effects for the year ended December 31, 2004: 

($ millions)

Postretirement

Increase

(Decrease)

One percentage point change:
Effect on total service and interest cost.....................................
Effect on accumulated postretirement 
  benefit obligation ..................................................................

$  2.0 

18.9

$  (1.6) 

(15.2) 

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

The  Company’s  pension  and  postretirement  benefit  plans’  weighted  average  asset  allocations  by  asset  category  at  the  Plans’  measurement

date of September 30, 2004 and 2003, respectively, are as follows: 

Pension

Postretirement

2004

2003

2004

2003

Asset Category:
Equity securities...............................................
Fixed maturity securities...................................
Preferred securities ..........................................
Cash and cash equivalents................................
  Total.............................................................

59.5%
33.4
1.0
6.1
100.0

60.6%

     37.8 
       0.9 
       0.7 
   100.0 

        - 
100.0% 

        - 
 100.0% 

          - 
  100.0 

         - 
  100.0 

The Plan’s investment policy objective is to preserve the investment principal while generating income and appreciation in fair value to meet 
the  Plans’  obligations.    The  Plans’  investment  strategy  and  risk  tolerance  is  balanced  between  meeting  cash  obligation  requirements  and  a  long  term 
relatively high risk tolerance.  Since the nature and timing of the Plans’ liabilities and cash requirements are predictable, the liquidity requirements are 
somewhat moderate.  Therefore at least 75% of the Plans’ assets should be in public marketable securities.  Bond investments will normally range from 
10  to  20  years  in  maturity.  Debt instruments, convertible debt and preferred stock are rated “A” or better by two major rating services.  The equity 
portfolio is comprised primarily of large capitalization, high quality stocks with a strong earnings growth and dividends payment history.  Total holding of 
a specific stock cannot exceed 2% of the outstanding stock.  No one equity holding can be greater than 5% of the total equity portfolio.  Total holdings 
of bonds and stocks of any one corporation cannot exceed 5% of admitted assets.     

The following table summarizes the Plans’ permitted asset allocation exposure range as a percent of total assets’ fair market value:

Investment Instrument:

Cash and cash equivalents .................................................................................
U.S. governments debt ......................................................................................
U.S. government agencies debt ..........................................................................
Corporate debt..................................................................................................
Preferred securities............................................................................................
Equity securities ................................................................................................
Convertible securities.........................................................................................
Private placement and other ..............................................................................

Exposure 
Range

(0 to 100%) 
10 
100
50 
20 
10 
70 
25 
6 

The actuarially prepared funding amount to the pension plan ranges from the minimum amount the Company would be required to contribute 
to the maximum amount that would be deductible for tax purposes.  Contributed amounts in excess of the minimum amounts are deemed voluntary.  
Amounts in excess of the maximum amount would be subject to an excise tax and may not be deductible for tax purposes.  This range is generally not 
determined until the second quarter with respect to the contribution year.  The Company expects to contribute approximately $7.5 million during 2005 
to its pension plan, depending on the actuarially calculated funding requirements of such plan.  Postretirement and SERP plan payments are deductible 
for tax purposes when paid.

The following benefit payments, which reflect expected future service, as appropriate, are expected to be paid: 

($ millions) 

Pension

Postretirement

2005..........................
2006..........................
2007..........................
2008..........................
2009..........................
2010-2014 .................

$      7.5 
      7.3 
      7.4 
      7.6 
      7.9 
    50.9 

3.5
3.8
4.1
4.3
4.7
30.9

All  Company  and  affiliate  personnel  are  employees  of  State  Auto  P&C.    The  Company,  through  State  Auto  P&C,  provides  management and
operation  services  under  management  agreements  for  all  insurance  and  non-insurance  affiliates.    The  net  prepaid  pension  expense  is  carried  on  the 
financial statements of the Company, and the annual periodic pension benefit or cost is allocated to affiliated companies based on allocations pursuant to 
intercompany  management  agreements.  The  Company’s  share  of  the  2004  net  periodic  cost  was  $1.5  million,  and  for  2003  and  2002  net  periodic 
benefits were $0.2 million and $2.1 million, respectively.   

62

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

The postretirement net accrued obligation is also carried on the financial statements of the Company and the annual periodic postretirement
benefit or cost is allocated to affiliated companies based on allocations pursuant to intercompany management agreements. The Company’s share of the 
2004, 2003, and 2002 net periodic cost was $8.9 million, $8.2 million, and $6.6 million, respectively.

Also, the Company has a supplemental executive retirement plan (“SERP”) for which the accrued obligation at December 31, 2004 and 2003 

was $4.1 million, for both years, that is included in the balance sheet postretirement benefit liabilities amount. 

The Company maintains a defined contribution plan that covers substantially all employees of the Company.  The Company matches the first 
2% of contributions of participants’ salary at the rate of 75 cents for each dollar contributed.  Participant contributions of 3% to 6% are matched at a 
rate of 50 cents for each dollar contributed.  The Company’s share of the expense under the plan totaled $2.2 million, $2.1 million, and $2.0 million for 
the years 2004, 2003, and 2002, respectively. 

10.    Stockholders' Equity 

a.

Treasury Shares 

On March 1, 2002, the State Auto Financial’s Board of Directors approved a plan to repurchase up to 1.0 million shares of common stock from 
the  public  over  a  period  extending  to  and  through  December  31,  2003.    Through  December  31,  2003,  State  Auto  Financial  repurchased  0.5  million 
shares  from  the  public  under  this  plan  of  which  0.1  million  and  0.4  million  shares  were  purchased  during  2003  and  2002,  respectively.  Repurchases 
during 2003 and 2002 were funded through dividends from subsidiaries.  There were no repurchases in 2004. 

b. Dividend Restrictions and Statutory Financial Information 

State Auto P&C, Milbank, Farmers, SA Ohio and SA National are subject to regulations and restrictions under which payment of dividends from 
statutory earned surplus can be made to State Auto Financial during the year without prior approval of regulatory authorities. Pursuant to these rules, 
approximately $94.6 million is available for payment to State Auto Financial in 2005 without prior approval. 

Reconciliations  of  statutory  capital  and  surplus  and  net  income  (loss),  as  determined  using  statutory  accounting  practices,  to  the  amounts 

included in the accompanying consolidated financial statements as of December 31, are as follows: 

($ millions)

2004

2003

Statutory capital and surplus of insurance subsidiaries .................................................................
Net assets of non-insurance parent and affiliates .........................................................................

Increases (decreases): 

Deferred policy acquisition costs .....................................................................................
Net prepaid pension expense..........................................................................................
Postretirement benefit liability.........................................................................................
Deferred federal income taxes ........................................................................................
Fixed maturities at fair value...........................................................................................
Other, net .....................................................................................................................

$       628.5 
(103.6) 
524.9

97.5
54.9
(27.8) 
(45.1) 
50.2
3.6

Stockholders’ equity per accompanying consolidated financial statements.....................................

$       658.2

527.1 
(120.9)
406.2 

87.1 
51.4 
(24.6)
(44.9)
61.8 
5.3 

542.3 

($ millions)

2004

Year ended December 31
2003

2002

Statutory net income of insurance subsidiaries ........................................................
Net income (loss) of non-insurance parent and affiliates ..........................................

Increases (decreases): 

Deferred policy acquisition costs .....................................................................
Anticipated salvage and subrogation ...............................................................
Net prepaid pension benefit............................................................................
Postretirement benefit expense.......................................................................
Deferred federal income taxes ........................................................................
Other, net .....................................................................................................

$    109.8 
(0.6)
109.2

10.4
-
(1.5)
(3.2)
(1.4)
(3.5)

Net income per accompanying consolidated financial statements..............................

$    110.0 

54.5 
1.6 
56.1 

9.2 
- 
0.2 
(2.6) 
(1.2) 
1.9 

63.6 

17.0 
2.5 
19.5 

10.8 
0.9 
0.5 
(2.3)
7.7 
(0.1)

37.0 

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

11.    Preferred Stock 

State Auto Financial has authorized two classes of preferred stock. For both classes, upon issuance, the Board of Directors has authority to fix 
and  determine  the  significant  features  of  the  shares  issued,  including,  among  other  things,  the  dividend  rate,  redemption  price,  redemption  rights, 
conversion features and liquidation price payable in the event of any liquidation, dissolution, or winding up of the affairs of State Auto Financial.  See 
Note  6a  regarding  State  Auto  Financial’s  obligation  to  issue  redeemable  preferred  shares  to  SPC  in  connection  with  its  catastrophic  reinsurance 
arrangements with a financial institution. 

The Class A preferred stock is not entitled to voting rights until, for any period, dividends are in arrears in the amount of six or more quarterly 

dividends. 

12.    Stock Incentive Plans 

The Company has stock option plans for certain directors and key employees.  For each year, 2004 and 2003, the Non-employee Directors'
Stock Option Plan provided each non-employee director an option to purchase 4,200 shares of common stock.  The Plan provides that such grants are 
effective immediately following each annual meeting of the shareholders at an option price equal to the fair market value at the close of business on the 
last trading day prior to the day of the annual meeting. The Company has reserved 0.3 million shares of common stock under this plan. These options 
are exercisable at issuance to 10 years from date of grant. The Key Employees Stock Option Plan provides that qualified stock options may be granted at 
an  option  price  not  less  than  fair  market  value  at  date  of  grant  and  that  nonqualified  stock  options  may  be  granted  at  any  price  determined  by  the 
Compensation Committee of the Board of Directors. The Company has reserved 5.0 million shares of common stock under this plan. These options are 
exercisable at such time or times as may be determined by a committee of the Company’s Board of Directors. Normally, these options are exercisable 
from 1 to 10 years from date of grant. 

The  Company  has  an  employee  stock  purchase  plan  with  a  dividend  reinvestment  feature,  under  which  employees  of  the  Company  may 
choose at two different specified time intervals each year to have up to 6% of their annual base earnings withheld to purchase the Company's common 
stock. The purchase price of the stock is 85% of the lower of its beginning-of-interval or end-of-interval market price. The Company has reserved 2.4 
million shares of common stock under this plan. At December 31, 2004 and 2003, 2.1 million and 2.0 million shares, respectively, have been purchased 
under this plan.

The  Company  has  a  stock  option  incentive  plan  for  certain  designated  independent  insurance  agencies  that  represent  the  Company  and  its 
affiliates. The Company has reserved 0.4 million shares of common stock under this plan. The plan provides that the options become exercisable on the 
first day of the calendar year following the agency’s achievement of specific production and profitability requirements over a period not greater than two 
calendar years from date of grant or a portion thereof in the first calendar year in which an agency commences participation under the plan. Options 
granted  and  vested  under  this  plan  have  a  10-year  term.  The  Company  has  accounted  for  this  plan  in  its  accompanying  financial  statements  at  fair 
value.  Expense of $0.2 million, $0.3 million and $0.2 million associated with this plan was recognized in 2004, 2003, and 2002, respectively.  The fair 
value of options granted to agencies was estimated at the reporting date or vesting date using the Black-Scholes option-pricing model.  

Fair value .................................................................................................................
Expected dividend yield .............................................................................................
Risk free interest rate ................................................................................................
Expected volatility factor............................................................................................
Expected life in years ................................................................................................

$13.97

13.37 

0.75% 
4.11% 
0.37
8.6

0.78% 
4.07% 
0.36 
8.9 

7.55 
0.87%
4.50%
0.36 
8.1 

2004

2003

2002

A summary of the Company's total stock option activity and related information for these plans for the years ended December 31, 2004, 2003 

and 2002, follows: 

($ millions, except per share amounts)

2004

Weighted-
Average
Exercise Price

Options

2003

Weighted-
Average
Exercise Price

2002

Weighted-
Average
Exercise Price

Options

Options

Outstanding, beginning of year...........................
Granted .....................................................
Exercised ...................................................
Canceled....................................................
Outstanding, end of year....................................

2.6 
0.4 
(0.4)
- 
2.6 

$ 12.84 
30.33 
9.33 
24.25 
$ 16.46 

2.8 
0.4 
(0.6)
- 
2.6 

10.98 
18.51 
7.22 
16.24 
12.84 

2.8 
0.4 
(0.4)
- 
2.8 

9.58 
16.00 
5.11 
                  - 
10.98 

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

A summary of information pertaining to the total options outstanding and exercisable as of December 31, 2004 follows: 

($ millions, except per share amounts)

Options Outstanding

Options Exercisable

Weighted-Average
Remaining 
Contractual Life

Number

Weighted-Average
Exercise Price

Number

Weighted-Average
Exercise Price

Range of Exercise Prices:
Less than $10.00 .........................................
$10.01 - $20.00...........................................
Greater than $20.01 ....................................

0.4 
1.8 
0.4 
2.6 

1.4 
6.0 
9.4 
5.9 

$      7.05 
14.98 
30.32 
$   16.46 

0.4 
1.4 
- 
1.8 

$    7.05 
    14.30 
    29.40 
$  13.14 

13.    Net Earnings Per Common Share 

The following table sets forth the compilation of basic and diluted net earnings per common share for the year ended December 31:

($ millions, except per share amounts)

2004

2003

2002

Numerator: 
  Net earnings for basic and  
    diluted earnings per common share...................................................
Denominator: 
  Weighted average shares for basic net earnings 
    per common share ...........................................................................
  Effect of dilutive stock options.............................................................
    Adjusted weighted average shares for diluted  
      net earnings per common share......................................................

39.9
0.9

    $    40.8 

Basic net earnings per common share....................................................
Diluted net earnings per common share.................................................

$     2.76 
$     2.70 

$    110.0 

63.6

37.0

39.0 
0.7 

39.7

0.95 
0.93 

39.3 
0.9 

40.2

1.62 
1.58 

The following options to purchase shares of common stock were not included in the computation of diluted earnings per share because the 

exercise price of the options was greater than the average market price for the year ended December 31: 

(in millions)

2004

2003

2002

Number of options................................................................

0.4

None 

0.9 

14.    Other Comprehensive Income 

The related federal income tax effects of each component of other comprehensive income (loss) for the year ended December 31, are as 

follows:

($ millions)

2004:

Before-Tax 
Amount

Tax (Expense) 
or Benefit

Net-of-Tax 
Amount

Net unrealized holding gains on securities: 
  Unrealized holding gains arising during the year ...............................................
  Reclassification adjustments for gains realized in net income .............................
    Net unrealized holding gains.........................................................................
  Amortization of gain on derivative used in cash flow hedge ...............................
    Other comprehensive income........................................................................

$        8.0 
7.6 
0.4 
(0.1)
$         0.3 

(2.9) 
(2.7) 
(0.2) 
- 
(0.2) 

5.1 
4.9 
0.2 
(0.1)
0.1 

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

($ millions)

2003:

Before-Tax 
Amount

Tax (Expense) 
or Benefit

Net-of-Tax 
Amount

Net unrealized holding gains on securities: 
  Unrealized holding gains arising during the year ...............................................
  Reclassification adjustments for gains realized in net income.............................
    Net unrealized holding gains.........................................................................  
  Gain on derivative used in cash flow hedge ......................................................
    Other comprehensive income........................................................................  

$       25.5 
10.6 
14.9 
0.8 
$       15.7 

2002:

Net unrealized holding gains on securities: 
  Unrealized holding gains arising during the year ...............................................
  Reclassification adjustments for gains realized in net income .............................
    Net unrealized holding gains.........................................................................  
    Other comprehensive income........................................................................  

$       52.8 
5.9 
46.9 
$       46.9 

(8.9) 
(3.7) 
(5.2) 
- 
(5.2) 

(18.5)
(2.1)
(16.4)
(16.4)

16.6 
6.9 
9.7 
0.8 
10.5 

34.3 
3.8 
30.5 
30.5 

15.    Reportable Segments 

At December 31, 2004, the Company has three reportable segments:  State Auto standard insurance, State Auto nonstandard insurance, and 
investment  management  services.    The  reportable  segments  are business units managed separately because of the differences in products or service 
they  offer,  type  of  customer  they  serve  or  because  of  management  considerations.  The  State  Auto  standard  and  State  Auto  nonstandard  segments 
operate primarily in the central and eastern United States, excluding New York, New Jersey, and the New England states, distributing products through 
the independent insurance agency system. 

The  State  Auto  standard  insurance  segment  provides  personal  and  commercial  insurance  to  its  policyholders.  Its  principal  lines  of  business 
include personal and commercial automobile, homeowners, commercial multi-peril, workers’ compensation, general liability and fire insurance. The State 
Auto  nonstandard  insurance  segment  provides  personal  automobile  insurance  to  policyholders  that  are  typically  rejected  or  canceled  by  standard 
insurance carriers because of various reasons deemed relevant to such carriers.  

The investment management services segment manages the investment portfolios of affiliated insurance companies.  

The  Company  evaluates  performance  of  its  reportable  segments  and  allocates  resources  thereon  based  on  profit  or  loss  from  operations,
excluding  net  realized  gains  on  investments  on  the  Company’s  investment  portfolio,  before  federal  income  taxes.    The  accounting  policies  of  the 
reportable segments are the same as those described in the summary of significant accounting policies.        

Revenue  from  segments  in  the  other  category  is  attributable  to three other operating segments of the Company, which individually are not 
material:  management  and  operations  services  segment,  an  insurance  software  development  and  resale  segment,  and  a  property  management  and 
leasing segment.  

The following provides financial information regarding the Company’s reportable segments for the year ended December 31: 

($ millions)

2004

2003

2002

Revenues from external customers:
  State Auto standard insurance .....................................................................................
  State Auto nonstandard insurance ................................................................................
  Investment management services ................................................................................
  All other  ....................................................................................................................
    Total revenues from external customers.....................................................................

$      1,001.4 
76.1
2.9
3.6
1,084.0

Intersegment revenues: 
  State Auto standard insurance .....................................................................................
  Investment management services ................................................................................
  All other  ....................................................................................................................
    Total intersegment revenues......................................................................................
    Total revenue...........................................................................................................

0.2
6.6
1.7
8.5
1,092.5

939.0 
85.8 
2.5 
3.6 
1,030.9 

0.1 
5.9 
1.9 
7.9 
1,038.8 

879.3 
76.6 
2.5 
3.2 
961.6 

0.1 
5.0 
2.2 
7.3 
968.9 

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

($ millions) 

2004

2003

2002

Reconciling items: 
  Intersegment revenues................................................................................................
  Corporate revenues .....................................................................................................
  Net realized gains on investment..................................................................................
    Total consolidated revenues.......................................................................................

(8.5) 
0.8
7.6
$      1,092.4 

(7.9)
0.2 
10.6 
1,041.7 

(7.3)
- 
5.9 
967.5 

Segment profit (loss):
  State Auto standard insurance .....................................................................................
  State Auto nonstandard insurance ................................................................................
  Investment management services ................................................................................
  All other  ....................................................................................................................
    Total segment profit..................................................................................................

$         135.3 
9.8
8.6
1.0
154.7

Reconciling items: 
  Corporate expenses.....................................................................................................
  Net realized gains on investments ................................................................................
    Total consolidated income before federal income taxes................................................

(10.7) 
7.6
$         151.6 

Net investment income:
  State Auto standard insurance .....................................................................................
  State Auto nonstandard insurance ................................................................................
  Investment management services ................................................................................
  All other  ....................................................................................................................
    Total net investment income......................................................................................

Reconciling items: 
  Corporate net investment income .................................................................................
  Reclassification adjustments in consolidation .................................................................
    Total consolidated net investment income...................................................................

$           59.8 
4.0
0.2
0.2
64.2

0.8
6.8
$           71.8 

60.8 
6.7 
7.4 
2.2 
77.1 

(4.4)
10.6 
83.3 

55.3 
3.1 
0.1 
0.1 
58.6 

0.1 
5.9 
64.6 

22.2 
4.1 
6.4 
1.9 
34.6 

(2.7)
5.9 
37.8 

51.5 
2.8 
0.1 
0.2 
54.6 

- 
5.1 
59.7 

($ millions)

Segment assets:

December 31

2004

2003

Standard insurance ..................................................................................................
Nonstandard insurance .............................................................................................
Investment management services .............................................................................
All other ..................................................................................................................
  Total segment assets................................................................................................
Reconciling items: 

$         1,970.0 
130.5
8.3
14.0
2,122.8

Corporate assets ......................................................................................................
Reclassification adjustments in consolidation..............................................................
Total consolidated assets.................................................................................................

40.4
(139.5) 
$         2,023.7 

1,962.5 
140.8 
4.7 
16.3 
2,124.3 

22.0 
(309.7)
1,836.6 

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

Revenues from external customers include the following products and services for the year ended December 31: 

($ millions)

Earned premiums: 
State Auto standard insurance: 

2004

2003

2002

Automobile - Personal .......................................................................
Automobile - Commercial...................................................................
Homeowners and farmowners............................................................
Commercial multi-peril.......................................................................
Workers’ compensation .....................................................................
Fire and allied ...................................................................................
Other liability and products liability.....................................................
Other lines........................................................................................
Total State Auto standard insurance earned premiums................................
Total State Auto nonstandard insurance earned premiums ..........................
Total earned premiums.............................................................................
Investment management services..............................................................
Net investment income..............................................................................
Other income  ..........................................................................................

$     384.9 
99.8
165.9
78.9
30.9
76.8
67.2
30.9
935.3
71.5
1,006.8
2.5
71.0
3.7

365.9 
99.7 
148.6 
79.2 
32.6 
66.7 
56.2 
29.4 
878.3 
82.3 
960.6 
2.2 
64.5 
3.6 

Total revenues from external customers.....................................................

$  1,084.0 

1,030.9 

338.3 
97.1 
133.5 
76.2 
39.3 
58.4 
51.1 
29.1 
823.0 
73.6 
896.6 
2.5 
59.6 
2.9 

961.6 

The  standard  insurance  segment  participates  in  a  reinsurance  pooling  agreement  with  other  standard  insurance  affiliates.  For  discussion
regarding this arrangement and this segment contribution to the pool and participation in the pool, see Note 6.  Revenues from external customers are 
derived entirely within the United States. Also, all long-lived assets are located within the United States. 

16. Quarterly Financial Data (Unaudited) 

($ millions, except per share amounts)

March 31

June 30

September 30

December 31

2004
For three months ended

Total revenues ..............................................................
Income before federal income taxes...............................
Net income ...................................................................
Net earnings per common share: 

Basic ....................................................................
Diluted .................................................................

$         273.1 
46.0 
32.4 

0.82 
0.80 

273.1 
49.2 
34.6 

0.87 
0.85 

273.2 
2.6 
5.0 

0.12 
0.12 

273.0 
53.8 
38.0 

0.95 
0.93 

($ millions, except per share amounts)

March 31

June 30

September 30

December 31

2003
For three months ended

Total revenues ..............................................................
Income before federal income taxes ...............................
Net income ...................................................................
Net earnings per common share: 

Basic ....................................................................
Diluted..................................................................

$         253.3 
28.6 
21.1 

0.54 
0.53 

263.2 
8.9 
8.3 

0.21
0.21

265.1 
20.8 
15.6 

0.40 
0.38 

260.1 
25.0 
18.7 

0.47 
0.46 

17.    Contingencies 

The Company’s insurance subsidiaries are involved in litigation and may become involved in potential litigation arising in the ordinary course of 
business. Additionally, the insurance subsidiaries may be impacted by adverse regulatory actions and adverse court decisions where insurance coverages 
are expanded beyond the scope originally contemplated in the policies at December 31, 2004. In the opinion of management, the effects, if any, of such 
litigation and published court decisions are not expected to be material to the consolidated financial statements. 

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Notes to Consolidated Financial Statements, Continued 

18. 

Subsequent Event (Unaudited) 

Effective January 1, 2005, the pooling arrangement was amended to make the Meridian Insurers participants.  The STFC Pooled Companies’ 
pooling participation percentages remain at 80%.  In conjunction with this amendment, the STFC Pooled Companies received $54.0 million in cash from 
the Meridian Insurers, which related to the additional net insurance liabilities assumed on January 1, 2005.  The following table presents the impact on 
the Company’s balance sheet relating to the additional net insurance liabilities assumed on this date. 

($ millions)

Losses and loss expense payable...............................
Unearned premiums .................................................
Deferred policy acquisition costs................................
  Net cash received...................................................

$ 35.3
 24.0 
  (5.3)
$ 54.0

69

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable. 

Item 9A. Controls and Procedures

Management’s Annual Report on Internal Control Over Financial Reporting 

Management’s  annual  report  on  internal control over financial reporting required by Item 308(a) of Regulation S-K follows.  The attestation 
report  of  the  independent  registered  public  accounting  firm  required  by  Item  308(b)  of  Regulation  S-K  is  found  under  the  caption  “Report  of  the  
Independent Registered Public Accounting Firm” in Item 8 of this Form 10-K. 

The following report is provided by the Company’s management on the Company’s internal control over financial reporting (as defined in Rules 

13a-15(f) and 15d-15(f) of the Exchange Act): 

1.

2.

The  Company’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  for  the 
Company.

The  Company’s  management  has  used  the  Committee  Of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  framework  to 
evaluate  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting.    Management  believes  that  the  COSO  framework  is  a 
suitable framework for its evaluation of the Company’s internal control over financial reporting because it is free from bias, permits reasonably 
qualitative and quantitative measurements of the Company’s internal controls, is sufficiently complete so that those relevant factors that would 
alter a conclusion about the effectiveness of the Company’s internal controls are not omitted and is relevant to an evaluation of internal control 
over financial reporting.   

3. Management  has  assessed  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  December  31,  2004,  and  has 
concluded that such internal control over financial reporting is effective.  There are no material weaknesses in the Company’s internal control 
over financial reporting that have been identified by management.   

Our management’s assessment of the effectiveness of the Company’s internal control over financial reporting as of December 31, 2004, has 

been audited by Ernst & Young LLP, an independent registered public accounting firm, as stated in their report which is included herein.    

Disclosure Controls and Procedures 

The  Company  carried  out  an  evaluation,  under  the  supervision  and  with  the  participation  of  the  Company's  management,  including  the
Company's Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Company's disclosure controls and 
procedures (as defined in Exchange Act Rule 13a-15(e)).  Based upon that evaluation, the Company's Chief Executive Officer and Chief Financial Officer 
concluded that, as of the end of the period covered by this report, the Company's disclosure controls and procedures were effective in timely alerting 
them to material information relating to the Company (including its consolidated subsidiaries) required to be included in the Company's periodic filings 
with the Securities and Exchange Commission. 

Changes in Internal Control over Financial Reporting 

There has been no change in the Company's internal control over financial reporting that occurred during the Company's most recent fiscal 

quarter that has materially affected, or is reasonably likely to materially affect, the Company's internal control over financial reporting. 

Item 9B.  Other information 

Not applicable.

Item 10.  Directors and Executive Officers of the Registrant

PART III

Information  regarding  directors  of  the  Company  required  by  Items  401(a)  and  (d)-(f)  of  Regulation  S-K  will  be  found  under  the  caption 
“Proposal  One:    Election  of  Directors”  in  the  2005  Proxy  Statement,  which  information  is  incorporated  herein  by  reference.    Information  regarding 
executive  officers  of  the  Company  required  by  Items  401(b)  and  (d)-(f)  of  Regulation  S-K  is  found  under  the  caption  “Executive  Officers  of  the 
Registrant” at the end of Item 1 of this Form 10-K, which information is also incorporated by reference into this Item 10. 

The Company has a separately-designated standing Audit Committee established in accordance with Section 3(a)(58)(A) of the Exchange Act.  
As of March 4, 2005, the members of the Audit Committee were Richard K. Smith, David J. D’Antoni, William J. Lhota, and Paul S. Williams.  Mr. Smith is 
Chairman of the Audit Committee.  The Company’s Board of Directors has determined that Mr. Smith is an “audit committee financial expert,” as that 
term is defined in Item 401(h)(2) of Regulation S-K, and “independent,” as that term is defined in Rule 10A-3 of the Exchange Act.

Information  regarding  compliance  with  Section  16(a)  of  the  Exchange  Act  required  by  Item  405  of  Regulation  S-K  will  be  found  under  the 

caption “Section 16(a) Beneficial Ownership Reporting Compliance” in the 2005 Proxy Statement, which information is incorporated herein by reference. 

70

 
 
       
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

The  Company’s  Board  of  Directors  has  adopted  a  code of ethics that applies to the Company’s principal executive officer, principal financial 
officer, principal accounting officer, controller, and persons performing similar functions.  This code of ethics has been posted on the Company’s website 
at http://www.stfc.com under “Corporate Governance.”  Any amendment (other than any technical, administrative or other non-substantive amendment) 
to, or waiver from, a provision of this code will be posted on the Company’s website described above within five business days following its occurrence. 

Item 11.  Executive Compensation

Information  regarding  executive  compensation  required  by  Item  402  of  Regulation  S-K  will  be  found  under  the  captions  “Compensation  of 
Directors,”  “Compensation  of  Executive  Officers,”  “Compensation  Committee  Interlocks  and  Insider  Participation,”  “Compensation  Committee  Report,” 
and “Performance Graph” in the 2005 Proxy Statement, which information is incorporated herein by reference. 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Information regarding security ownership of certain beneficial owners and management required by Item 403 of Regulation S-K will be found 
under the caption “Proposal One:  Election of Directors” and “Principal Holders of Voting Securities” in the 2005 Proxy Statement, which information is 
incorporated herein by reference. 

Information  regarding  equity  compensation  plan  information  required  by  Item  201(d)  of  Regulation  S-K  will  be  found  under  the  caption 

“Equity Compensation Plan Information” in the 2005 Proxy Statement, which information is incorporated herein by reference. 

Item 13.  Certain Relationships and Related Transactions

Information regarding certain relationships and related transactions required by Item 404 of Regulation S-K will be found under the caption 

“Certain Transactions” in the 2005 Proxy Statement, which information is incorporated herein by reference. 

Item 14.  Principal Accountant Fees and Services

Information  regarding  principal  accountant  fees  and  services  required  by  Item  9(e)  of  Schedule  14A  will  be  found  under  the  caption

“Independent Public Accountants” in the 2005 Proxy Statement, which information is incorporated herein by reference. 

Item 15.  Exhibits and Financial Statement Schedules

(a)(1) 

LISTING OF FINANCIAL STATEMENTS

PART IV

The following consolidated financial statements of the Company are filed as part of this Form 10-K and are included in Item 8:

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of 
    December 31, 2004 and 2003 
Consolidated Statements of Income for 
    each of the three years in the 
    period ended December 31, 2004 
Consolidated Statements of Stockholders’ 
    Equity for each of the three years in the  
    period ended December 31, 2004 
Consolidated Statements of Cash Flows for 
    each of the three years in the  
    period ended December 31, 2004 
Notes to Consolidated Financial Statements 

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

(a)(2) 

LISTING OF FINANCIAL STATEMENT SCHEDULES

The  following  financial  statement  schedules  of  the  Company  for  the  years  2004,  2003,  and  2002  are  included  in  Item  14(d) 

following the signatures and should be read in conjunction with the consolidated financial statements contained in this Form 10-K.

Schedule
Number

I. 

II. 

III. 

IV. 

Schedule

Summary of Investments - Other Than Investments in 
Related Parties 

Condensed Financial Information of Registrant 

Supplementary Insurance Information 

Reinsurance 

             All  other  schedules  and  footnotes  are  omitted  because  they  are  not  applicable  or  the  required  information  is  included  in  the 
consolidated financial statements or notes thereto. 

72

 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

(a)(3)   LISTING OF EXHIBITS

Exhibit 
No.

Description of Exhibit

If incorporated by reference document with which 
Exhibit was previously filed with SEC

3.01

3.02

3.03 

3.04

4.01

10.01

10.02

State  Auto  Financial  Corporation's  Amended  and  Restated 
Articles of Incorporation

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 3(a) therein) 

State Auto Financial Corporation's Amendment to the Amended 
and Restated Articles of Incorporation

1933 Act Registration Statement No. 33-89400 on 
Form S-8 (see Exhibit 4(b) therein) 

State  Auto  Financial  Corporation  Certificate  of  Amendment  to 
the Amended and Restated Articles of Incorporation as of June 
2, 1998 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1998 (see Exhibit 3(A)(3) therein) 

State Auto Financial Corporation's Amended and Restated Code 
of Regulations

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 3(b) therein) 

State  Auto  Financial  Corporation's  Amended  and  Restated 
Articles  of  Incorporation,  and  Articles  1,  3,  5  and  9  of  the 
Company's Amended and Restated Code of Regulations 

Form  10-K  Annual  Report  for  the  year  ended 
December  31,  1992  (see  Exhibit  3(A)  and  3(B) 
therein)

Guaranty  Agreement  between  State  Automobile  Mutual 
Insurance  Company  and  State  Auto  Property  and  Casualty 
Insurance Company dated as of May 16, 1991 

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 10 (d) therein)

Form  of  Indemnification  Agreement  between  State  Auto 
Financial Corporation and each of its directors

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 10 (e) therein) 

10.03*

State Auto 1991 Quality Performance Bonus Plan

10.04*

1991 Stock Option Plan

10.05*

Amendment Number 1 to the 1991 Stock Option Plan 

10.06 *

1991 Directors' Stock Option Plan 

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 10 (f) therein) 

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 10 (h) therein) 

1933 Act Registration Statement No. 33-89400 on 
Form S-8 (see Exhibit 4 (a) therein) 

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 10 (i) therein)

10.07

10.08

10.09*

10.10*

License  Agreement  between  State  Automobile  Mutual 
Insurance  Company  and  Policy  Management  Systems 
Corporation dated December 28, 1984 

1933 Act Registration Statement No. 33-40643 on 
Form S-1 (see Exhibit 10 (k) therein) 

Investment Management Agreement between Stateco Financial 
Services, 
Insurance 
Inc.  and  State  Automobile  Mutual 
Company, effective April 1, 1993 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1992 (see Exhibit 10 (N) therein) 

State  Auto 
Compensation Plan 

Insurance  Companies  Directors’  Deferred 

Form  10-K  Annual  Report 
December 31, 1995 (see Exhibit 10(S) therein) 

for  year  ended 

State  Auto  Insurance Companies Amended and Restated Non-
Qualified Incentive Deferred Compensation Plan 

Registration Statement on Form S-8, File No. 333-
56338 (see Exhibit 4(e) therein)

10.11* 

Amendment Number 2 to the 1991 Stock Option Plan 

10.12* 

Amendment Number 1 to the 1991 Directors’ Stock Option Plan 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1996 (see Exhibit 10(DD) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1996 (see Exhibit 10(EE) therein) 

73

 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Exhibit 
No.
10.13 

10.14 

10.15 

10.16 

10.17 

10.18 

10.19 

10.20* 

10.21 

Description of Exhibit
Amended and Restated SERP of State Auto Mutual effective as 
of January 1, 1994 

Credit Agreement dated as of June 1, 1999 between State Auto 
Financial  Corporation  and  State  Automobile  Mutual  Insurance 
Company

Reinsurance  Pooling  Agreement  amended  and  restated  as  of 
January  1,  2000  by  and  among  State  Automobile  Mutual 
Insurance  Company,  State  Auto  Property  and  Casualty 
Insurance  Company,  Milbank  Insurance  Company,  Midwest 
Security  Insurance  Company  (n/k/a  State  Auto  Insurance 
Company of Wisconsin), Farmers Casualty Insurance Company 
and  State  Auto  Insurance  Company  (n/k/a  State  Auto 
Insurance Company of Ohio) 

Management and Operations Agreement as of January 1, 2000 
among  State  Automobile  Mutual  Insurance  Company,  State 
Auto  Financial  Corporation,  State  Auto  Property  and  Casualty 
Insurance  Company,  State  Auto  National  Insurance  Company, 
Milbank  Insurance  Company,  State  Auto  Insurance  Company 
(n/k/a  State  Auto  Insurance  Company  of  Ohio),  Stateco 
Financial Services, Inc., Strategic Insurance Software, Inc., 518 
Property Management and Leasing, LLC 

to 

First  Amendment 
the  Management  and  Operations 
Agreement  effective  January  1, 2000 among State Automobile 
Mutual  Insurance  Company,  State  Auto  Financial  Corporation, 
State  Auto  Property  and  Casualty  Insurance  Company,  State 
Auto  National 
Insurance 
Company,  State  Auto  Insurance  Company  (n/k/a  State  Auto 
Insurance  Company  of  Ohio),  Stateco  Financial  Services,  Inc., 
Strategic 
Inc.  and  518  Property 
Management and Leasing, LLC 

Insurance  Company,  Milbank 

Insurance  Software, 

If incorporated by reference document with which 
Exhibit was previously filed with SEC
Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1997 (see Exhibit 10(HH) therein) 

Form  10-Q  for  the  period  ended  June  30,  1999 
(see Exhibit 10(LL) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1999 (see Exhibit 10(W) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1999 (see Exhibit 10(X) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1999 (see Exhibit 10(Z) therein) 

First Amendment to the June 1, 1999 Credit Agreement dated 
November  1,  1999  between  State  Auto  Financial  Corporation 
and State Automobile Mutual Insurance Company 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1999 (see Exhibit 10(AA) therein) 

Second  Amendment  to  the  June  1,  1999  Credit  Agreement 
dated  December  1,  1999  between  State  Auto  Financial 
Corporation and State Automobile Mutual Insurance Company 

Form  10-Q  for  the  period  ended  March  31,  2000 
(see Exhibit 10(BB) therein) 

Form  of  Executive  Agreement  between  State  Auto  Financial 
Corporation and certain executive officers 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2000 (see Exhibit 10(CC) therein)  

First  Amendment  to  the  Reinsurance  Pooling  Agreement 
Amended  and  Restated  as  of  January  1,  2000  by  and  among 
State  Auto  Property  and  Casualty  Insurance  Company,  State 
Automobile  Mutual  Insurance  Company,  Milbank  Insurance 
Company,  Midwest  Security  Insurance  Company  (n/k/a  State 
Auto  Insurance  Company  of  Wisconsin),  Farmers  Casualty 
Insurance Company and State Auto Insurance Company (n/k/a 
State Auto Insurance Company of Ohio) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2000 (see Exhibit 10(DD) therein)  

10.22* 

2000 Stock Option Plan 

74

000-19289, 

Definitive Proxy Statement on Form DEF 14A, File 
No. 
of 
Shareholders  held  on  May  26,  2000  (see 
Appendix A therein) 

for  Annual  Meeting 

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Exhibit 
No.

Description of Exhibit

If incorporated by reference document with which 
Exhibit was previously filed with SEC

10.23* 

2000 Directors Stock Option Plan 

10.24* 

First Amendment to 2000 Directors Stock Option Plan 

10.25* 

Second  Amendment  to  the  Reinsurance  Pooling  Agreement 
Amended  and  Restated  as  of  January  1,  2000,  by  the  State 
Automobile  Mutual  Insurance  Company,  State  Auto  Property 
Insurance 
and  Casualty 
Company,  Midwest  Security  Insurance  Company  (n/k/a  State 
Auto  Insurance  Company  of  Wisconsin),  Farmers  Casualty 
Insurance Company and State Auto Insurance Company (n/k/a 
State Auto Insurance Company of Ohio) 

Insurance  Company,  Milbank 

10.26* 

Second Amendment to 1991 Directors Stock Option Plan 

10.27* 

Second Amendment to 2000 Directors Stock Option Plan 

10.28* 

Third Amendment to 2000 Directors Stock Option Plan 

000-19289, 

Definitive Proxy Statement on Form DEF 14A, File 
No. 
of 
Shareholders  held  on  May  26,  2000  (see 
Appendix B therein) 

for  Annual  Meeting 

Form  10-Q  for  the  period  ended  March  31,  2001 
(see Exhibit 10(HH) therein) 

Form  10-Q  for  the  period  ended  June  30,  2001 
(see Exhibit 10(II) therein) 

Form  10-Q  for  the  period  ended  September  30, 
2001 (see Exhibit 10(JJ) therein) 

Form  10-Q  for  the  period  ended  September  30, 
2001 (see Exhibit 10(KK) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2001 (see Exhibit 10(EE) therein)  

10.29 

10.30 

10.31 

10.32 

10.33 

10.34 

Third  Amendment 
Agreement, Amended and Restated as of January 1, 2000 

to  State  Auto  Reinsurance  Pooling 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2001 (see Exhibit 10(FF) therein)  

Stop  Loss  Reinsurance  Agreement  dated  October  1,  2001 
among inter alia Mutual and State Auto P&C 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2001 (see Exhibit 10(GG) therein)  

Amendment  No.  2  to  the  Management  and  Operations 
Agreement  dated  January  1,  2000  among,  inter  alia,  Mutual 
and State Auto P&C 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2001 (see Exhibit 10(HH) therein)  

Amendment  No.  3  to  Management  and  Operations  Agreement 
effective  January  1,  2002,  among  State  Automobile  Mutual 
Insurance  Company,  State  Auto  Financial  Corporation,  State 
Auto  Property  and  Casualty  Insurance  Company,  State  Auto  
National  Insurance  Company,  Milbank  Insurance  Company, 
State  Auto  Insurance  Company,  Stateco  Financial  Services, 
Inc.,  Strategic  Insurance  Software,  Inc.,  and  518  Property 
Management and Leasing, LLC 

Management  Services  Agreement  as  of  July  1,  2002  by  and 
among  State  Auto  Property  and  Casualty  Insurance  Company, 
Meridian  Insurance  Group,  Inc.,  Meridian  Security  Insurance 
Company,  Meridian  Citizens  Mutual  Insurance  Company  and 
Great Northwest Insurance Company 

Cost  Sharing  Agreement  among  State  Auto  Property  and 
Casualty 
Insurance  Company,  State  Automobile  Mutual 
Insurance  Company,  and  State  Auto  Florida  Insurance 
Company effective January 1, 2003 

Form  10-Q  for  the  period  ended  June  30,  2002 
(see Exhibit 10(LL) therein) 

Form  10-Q  for  the  period  ended  September  30, 
2002 (see Exhibit 10(NN) therein) 

Form  10-K  Annual  Report  for  year  ended  12-31-
02 (see Exhibit 10(OO) therein) 

10.35 

Fourth  Amendment 
Agreement, Amended and Restated as of January 1, 2000 

to  State  Auto  Reinsurance  Pooling 

Form  10-K  Annual  Report  for  year  ended  12-31-
02 (see Exhibit 10(TT) therein) 

10.36* 

Fourth Amendment to 2000 Directors Stock Option Plan 

Form  10-K  Annual  Report  for  year  ended  12-31-
02 (see Exhibit 10(UU) therein) 

75

 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Exhibit 
No.

Description of Exhibit

If incorporated by reference document with which 
Exhibit was previously filed with SEC

10.37 

10.38 

10.39 

10.40 

10.41 

10.42 

10.43 

10.44 

10.45 

10.46 

10.47 

10.48 

10.49 

10.50 

Employment  Agreement  dated  as  of  May  22,  2003,  between 
State Auto Financial Corporation and Robert H. Moone 

Form  10-Q  for  the  period  ending  June  30,  2003 
(see 10(WW) therein) 

Amended  and  Restated  Declaration  of  Trust  of  STFC  Capital 
Trust I, dated as of May 22, 2003 

Form  10-Q  for  the  period  ending  June  30,  2003 
(see 10(XX) therein) 

Indenture  dated  as  of  May  22,  2003,  for  Floating  Rate  Junior 
Subordinated Debt Securities Due 2033 

Form  10-Q  for  the  period  ending  June  30,  2003 
(see 10(YY) therein) 

Amendment No. 3 to 1991 Stock Option Plan Effective January 
1, 2001 

Form  10-Q  for  the  period  ending  September  30, 
2003 (see 10.01) therein) 

Amendment No. 1 to 2000 Stock Option Plan Effective January 
1, 2001 

Form  10-Q  for  the  period  ending  September  30, 
2003 (see 10.02) therein 

Property  Catastrophe  Overlying  Excess  of  Loss  Reinsurance 
Contract effective as of July 1, 2003 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2003 (see Exhibit 10.46 therein) 

Property  Catastrophe  Overlying  Excess  of  Loss  Reinsurance 
Contract effective as  of July 1, 2004 

Included herein 

Credit  Agreement  Among  SAF  Funding  Corporation,  The 
Lenders  and  KeyBank    National  Association  dated  November 
12, 2003 

Form  8-K  Current  Report  filed  on  December  16, 
2003 (see Exhibit 10.01 therein) 

Put  Agreement  among  State  Automobile  Mutual  Insurance 
Company,  State  Auto  Financial  Corporation  and  KeyBank 
National Association dated November 12, 2003 

Form  8-K  Current  Report  filed  on  December  16, 
2003 (see Exhibit 10.02 therein) 

Standby  Purchase  Agreement  between  State  Auto  Financial 
Corporation and SAF Funding Corporation dated November 12, 
2003

Form 8-K Current Report filed on December 16, 
2003 (see Exhibit 10.03 therein) 

Standby Confirmation, effective November 10, 2004, to the 
Standby Purchase Agreement between State Auto Financial 
Corporation and SAF Funding Corporation dated November 12, 
2003

Included herein 

Acknowledgment of Extension and First Amendment to Put 
Agreement effective November 10, 2004 

Included herein 

Confirmation of Extension and First Amendment to Credit 
Agreement effective November 10, 2004 

Included herein 

Indenture dated as of November 13, 2003, among State Auto 
Financial Corporation, as Issuer, and Fifth Third Bank as 
Trustee 

Securities Act Registration Statement on Form S-4 
(File No. 333-111507)(see Exhibit 4.01 therein) 

10.51 

Form of 6 1/4% Senior Note due 2013 (Exchange Note) 

Securities Act Registration Statement on Form S-4 
(File No. 333-111507)(see Exhibit 4.02 therein) 

10.52 

10.53 

State  Auto  Insurance  Companies  Quality  Performance  Bonus 
Plan Amended and Restated as of April 1, 2004 

Form  10-Q  for  the  period  ending  June  30,  2004 
(see Exhibit 10.53 therein) 

State  Auto  Insurance  Companies  Quality  Performance  Bonus 
Plan 2004 Addendum 

Form  10-Q  for  the  period  ending  June  30,  2004 
(see Exhibit 10.54 therein) 

76

 
 
 
Exhibit 
No.

10.54 

10.55 

STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Description of Exhibit

If incorporated by reference document with which 
Exhibit was previously filed with SEC

Fifth  Amendment  to  the  Reinsurance  Pooling  Agreement 
Amended  and  Restated  as  of  January  1,  2000  by  and  among 
State  Automobile  Mutual  Insurance  Company,  State  Auto 
Property  and  Casualty  Insurance  Company,  Milbank  Insurance 
Company,  State  Auto  Insurance  Company  of  Wisconsin, 
Farmers  Casualty  Insurance  Company,  State  Auto  Insurance 
Company of Ohio and State Auto Florida Insurance Company 

Reinsurance  Pooling  Agreement  Amended  and  Restated  as  of 
January  1,  2005  by  and  among  State  Automobile  Mutual 
Insurance  Company,  State  Auto  Property  and  Casualty 
Insurance  Company,  Milbank  Insurance  Company,  State  Auto 
Insurance  Company  of  Wisconsin,  Farmers  Casualty  Insurance 
Company,  State  Auto  Insurance  Company  of  Ohio,  State  Auto 
Florida  Insurance  Company,  Meridian  Security  Insurance 
Company, and Meridian Citizens Mutual Insurance Company 

Form  10-Q  for  the  period  ending  June  30,  2004 
(see Exhibit 10.55 therein) 

Included herein 

21.01

List of Subsidiaries of State Auto Financial Corporation 

Included herein 

23.01

Consent of Independent Registered Public Accounting Firm 

Included herein

24.01 

Powers of Attorney – William J. Lhota, Urlin G. Harris, Jr., Paul 
W. Huesman, and David J. D’Antoni 

Form  10-Q  for  the  period  ended  June  30,  1997 
(see Exhibit 24(C) therein) 

24.02 

Power of Attorney – John R. Lowther 

24.03 

Power of Attorney – Robert H. Moone 

24.04 

Power of Attorney – Richard K. Smith 

24.05 

Power of Attorney – S. Elaine Roberts 

24.06 

Power of Attorney – Paul S. Williams 

24.07 

Power of Attorney – James E. Kunk 

Form  10-Q  for  the  period  ended  March  31,  1998 
(see Exhibit 24(D) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 1998 (see Exhibit 24(E) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2000 (See Exhibit 24(D) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2002 (See Exhibit 24(F) therein) 

Form  10-K  Annual  Report  for  the  year  ended 
December 31, 2003 (See Exhibit 24.06 therein) 

Included herein 

Included herein 

31.01 

31.02 

32.01 

32.02 

CEO  certification  required  by  Section  302  of  Sarbanes-Oxley 
Act of 2002 

CFO  certification  required  by  Section  302  of  Sarbanes-Oxley 
Act of 2002 

Included herein 

CEO  certification  required  by  Section  906  of  Sarbanes-Oxley 
Act of 2002 

Included herein 

CFO  certification  required  by  Section  906  of  Sarbanes-Oxley 
Act of 2002 

Included herein 

*Constitutes either a management contract or a compensatory plan or arrangement required to be filed as an Exhibit. 

_________________________________

(b)   EXHIBITS

The exhibits have been submitted as a separate section of this report following the financial statement schedules. 

(c)   FINANCIAL STATEMENT SCHEDULES

The financial statement schedules have been submitted as a separate section of this report following the signatures and certifications.

77

 
 
 
STATE AUTO FINANCIAL CORPORATION AND SUBSIDIARIES 
(a majority-owned subsidiary of State Automobile Mutual Insurance Company) 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be 

signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES

Dated:  March 11, 2005 

     STATE AUTO FINANCIAL CORPORATION 

      /s/Robert H. Moone  
      Robert H. Moone 
      Chairman, President and Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the 

Registrant and in the capacities and on the dates indicated. 

Name 

Title 

Date

 /s/Robert H. Moone 
 Robert H. Moone 

 /s/Steven J. Johnston                  
 Steven J. Johnston   

Chairman, President and 

March 11, 2005 

Chief Executive Officer 
(principal executive officer) 

Chief Financial Officer, 
Senior Vice President, and Treasurer 
(principal financial officer) 

 /s/ Cynthia A. Powell                  
 Cynthia A. Powell 

Vice President and Controller   
(principal accounting officer) 

David J. D’Antoni* 
David J. D’Antoni 

James E. Kunk* 
James E. Kunk 

Paul W. Huesman*       
Paul W. Huesman 

William J. Lhota*         
William J. Lhota 

John R. Lowther*       
John R. Lowther 

S. Elaine Roberts*      
S. Elaine Roberts 

Richard K. Smith* 
Richard K. Smith 

Paul S. Williams*      
Paul S. Williams 

Director 

Director 

Director 

Director 

Director 

Director 

Director 

Director 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

March 11, 2005 

*Steven  J.  Johnston  by  signing  his  name  hereto,  does  sign  this  document  on  behalf  of  the  person  indicated  above  pursuant  to  a Power  of 

Attorney duly executed by such person. 

/s/Steven J. Johnston                  
Steven J. Johnston 
Attorney in Fact 

March 11, 2005 

78

 
 
 
 
 
 
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 23.01 

Consent of Independent Registered Public Accounting Firm 

We consent to the incorporation by reference in the following Registration Statements and related prospectuses of State Auto 

Financial Corporation of our reports dated March 9, 2005, with respect to the consolidated financial statements and schedules 

of State Auto Financial Corporation, State Auto Financial Corporation management’s assessment of the effectiveness of internal 

control  over  financial  reporting,  and  the  effectiveness  of  internal  control  over  financial  reporting  of  State  Auto  Financial 

Corporation, included in this Annual Report (Form 10-K) for the year ended December 31, 2004. 

Form 

S-8   

S-8   

S-8   

S-8   

S-8   

S-8   

S-3   

S-3   

S-4   

Registration  

   Number  

33-44667  

33-89400 

33-44666  

33-41423  

333-05755 

333-56336 

333-43882 

333-43880 

333-41849 

333-90529 

Description 

1991 Stock Option Plan 

1991 Directors’ Stock Option Plan 

1991 Employee Stock Purchase and Dividend Reinvestment Plan 

State Auto Insurance Companies Capital Accumulation Plan 

2000 Directors’ Stock Option Plan 

2000 Stock Option Plan 

Monthly Stock Purchase Plan for Independent Agents 

1998 State Auto Agents’ Stock Option Plan 

333-111507 

6 ¼% Senior Notes due 2013  

       Columbus, Ohio 

       March 9, 2005   

/s/ Ernst & Young LLP 

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
I, Robert H. Moone, certify that: 

CERTIFICATION 

EXHIBIT 31.01 

1. 

2. 

3. 

4. 

I have reviewed this Form 10-K of State Auto Financial Corporation; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such 
statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as 
of, and for, the periods presented in this report; 

The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

(b) 

(c) 

(d) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities, 
particularly during the period in which this report is being prepared; 

Designed such internal control over financial reporting, or caused such internal control over financial 
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the 
reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in 
accordance with generally accepted accounting principles;  

Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in 
this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of 
the end of the period covered by this report based on such evaluation; and 

Disclosed  in  this  report  any  change  in  the  registrant's  internal  control  over  financial  reporting  that 
occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant's internal control over financial reporting; and 

5. 

The  registrant's  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal 
control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of 
directors: 

(a) 

(b) 

All significant deficiencies and material weaknesses in the design or operation of internal control over 
financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant's  ability  to  record, 
process, summarize and report financial information; and 

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 
significant role in the registrant's internal control over financial reporting. 

Date: 

March 11, 2005 

/s/Robert H. Moone  
Robert H. Moone, Chief Executive Officer 
(Principal executive officer) 

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
I, Steven J. Johnston, certify that: 

CERTIFICATION 

EXHIBIT 31.02 

1. 

2. 

3. 

4. 

I have reviewed this Form 10-K of State Auto Financial Corporation; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such 
statements were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as 
of, and for, the periods presented in this report; 

The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls 
and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial 
reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

(b) 

(c) 

(d) 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities, 
particularly during the period in which this report is being prepared; 

Designed such internal control over financial reporting, or caused such internal control over financial 
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the 
reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in 
accordance with generally accepted accounting principles; 

Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in 
this  report  our  conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of 
the end of the period covered by this report based on such evaluation; and 

Disclosed  in  this  report  any  change  in  the  registrant's  internal  control  over  financial  reporting  that 
occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant's internal control over financial reporting; and 

5. 

The  registrant's  other  certifying  officer  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal 
control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of 
directors: 

(a) 

(b) 

All significant deficiencies and material weaknesses in the design or operation of internal control over 
financial  reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant's  ability  to  record, 
process, summarize and report financial information; and 

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 
significant role in the registrant's internal control over financial reporting. 

Date: 

March 11, 2005 

/s/Steven J. Johnston 
Steven J. Johnston, Chief Financial Officer 
(Principal financial officer) 

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 EXHIBIT 32.01 

CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

         In  connection  with  the  Annual  Report  of  State  Auto  Financial  Corporation  (the  "Company")  on  Form  10-K  for  the  period 
ending December 31, 2004, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Robert H. 
Moone, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of
the Sarbanes-Oxley Act of 2002, that: 

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of 
the Company. 

                                   /s/ Robert H. Moone 
                                   --------------------------------- 
                                   Robert H. Moone 
                                   Chief Executive Officer 
                                   March 11, 2005 

A signed original of this written statement required by Section 906 has been provided to State Auto Financial Corporation and will be 
retained by State Auto Financial Corporation and furnished to the Securities and Exchange Commission or its staff upon request.

82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 32.02 

CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

         In  connection  with  the  Annual  Report  of  State  Auto  Financial  Corporation  (the  "Company")  on  Form  10-K  for  the  period 
ending December 31, 2004, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Steven J. 
Johnston, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002, that: 

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of 
the Company. 

                                   /s/ Steven J. Johnston 
                                   -------------------------------------- 
                                   Steven J. Johnston 
                                   Chief Financial Officer 
                                   March 11, 2005 

A signed original of this written statement required by Section 906 has been provided to State Auto Financial Corporation and will be 
retained by State Auto Financial Corporation and furnished to the Securities and Exchange Commission or its staff upon request.

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate
Information

CORPORATE HEADQUARTERS
State Auto Financial Corporation
518 E. Broad Street
Columbus, OH 43215
(614) 464-5000
www.STFC.com

ANNUAL MEETING
10 a.m. Wednesday, May 11, 2005,  
at Corporate Headquarters

SHAREHOLDER INQUIRIES
Terrence Bowshier
Director of Investor Relations
State Auto Financial Corporation
518 E. Broad Street
Columbus, OH 43215
Phone (614) 464-5078   
FAX (614) 464-5325
E-mail Terry.Bowshier@stateauto.com

INDEPENDENT AUDITORS
Ernst & Young LLP
One Columbus
10 W. Broad Street
Columbus, OH 43215

LEGAL COUNSEL
Baker & Hostetler LLP
65 E. State Street
Columbus, OH 43215

10-K REPORT
The Company’s 10-K report filed annualIy with 
the Securities and Exchange Commission is  
available at no cost by contacting Mr. Bowshier.
This report and other filings with the Securities and
Exchange Commission are also available free of
charge on the company’s Web site maintained at
www.STFC.com.

TRANSFER AGENT/REGISTRAR
National City Bank
Corporate Trust Operations
P.O Box 92301
Cleveland Ohio 44193-0900
Phone (800) 622-6757

STOCK TRADING
Common shares are traded in the Nasdaq  
National Market System under the symbol  
STFC. As of March 4, 2005, there were  
898 shareholders of record of the Company’s 
common shares.

MARKET PRICE RANGE, COMMON STOCK(1)
Initial Public Offering – June 28, 1991, $2.25 
The high and low sale prices for each quarterly  
period for the past two years as reported by  
Nasdaq are:

2004
First Qtr.
Second Qtr.
Third Qtr.
Fourth Qtr.

2003
First Qtr.
Second Qtr.
Third Qtr.
Fourth Qtr.

$25.86

$22.12          $.040
31.08         23.02           .040
28.00           .045
31.83
23.70           .045
29.26

$17.75

$14.96         $.035
24.24         16.59            .035
21.45            .040
26.60
22.50            .040
26.90

(1)  Adjusted for stock splits.

2004
Annual Report

State Auto
Financial Corporation

STATE AUTO®
Insurance Companies

®