Quarterlytics / Financial Services / Financial - Capital Markets / Stifel Financial

Stifel Financial

sf · NYSE Financial Services
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Ticker sf
Exchange NYSE
Sector Financial Services
Industry Financial - Capital Markets
Employees 5001-10,000
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FY2010 Annual Report · Stifel Financial
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Annual Report 2010
Annual Report 2010

Company Description 
Stifel Financial Corp. is the holding company for Stifel, Nicolaus & Company, Incorporated, a full-service brokerage and investment banking 
firm established in 1890 and headquartered in St. Louis, Missouri, as well as other financial services subsidiaries.  Stifel clients are primarily 
served in the U.S. through Stifel, Nicolaus & Company, Incorporated and Thomas Weisel Partners LLC, and in Canada through Stifel 
Nicolaus Canada Inc.  Clients in the United Kingdom and Europe are served through offices of Stifel Nicolaus Limited and Thomas Weisel 
Partners International Limited.  Each of the broker-dealer affiliates provide securities brokerage, investment banking, trading, investment 
advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities.  Stifel Bank & 
Trust offers a full range of consumer and commercial lending solutions. 

Statement of Commitment 
To Our Associates — current and future, our commitment is to provide an entrepreneurial environment that encourages unconfined,  
long-term thinking.  We seek to reward hard-working team players that devote their energy and attention to client needs.  At work, at home, 
and in their communities, we seek to be their Firm of Choice. 

To Our Clients — individual, institutional, corporate, and municipal, our commitment is to listen and consistently deliver innovative 
financial  solutions.  Putting the welfare of clients and community first, we strive to be the Advisor of Choice in the industry.  Pursuit of 
excellence and a desire to exceed clients’ expectations are the values that empower our Company to achieve this status. 

To Our Shareholders — small and large, our commitment is to create value and maximize your return on investment through all market 
cycles.  By achieving the status of Firm of Choice for our professionals and Advisor of Choice for our clients, we are able to deliver value to 
our shareholders as their Investment of Choice.

Investment
of Choice

Advisor  
of Choice

Firm  
of Choice

120 years  120 years  120 years  120 years  120 years  120 years 
 
Financial Highlights

Operating Results

Total Revenues
Net Income
Earnings Per Diluted Share1  
Core Earnings2
Core Earnings Per Diluted Share1,2

Financial Position

Total Assets
Stockholders’ Equity
Book Value Per Share1 

(in thousands, except per share amounts)

2006

2007

2008

2009

2010

$471,388
$15,431
$0.74
$39,590
$1.90

$793,090
$32,170
$1.25
$66,788
$2.60

$888,847
$55,502
$1.98
$71,380
$2.54

$1,102,870
$75,798
$2.35
$75,798
$2.35

$1,395,237
$1,907
$0.05
$124,760
$3.24

2006

2007

2008

2009

2010

$1,084,774
$220,265 
$12.36

$1,499,440
$424,637 
$18.36

$1,558,145
$593,185 
$22.68

$3,167,356
$873,446 
$28.86

$4,213,115
$1,253,883 
$36.62

1 All stock price amounts reflect the three-for-two stock split in June 2008.  
2  Core Earnings and Core Earnings Per Diluted Share, non-GAAP measures, represent GAAP net income and GAAP diluted  earnings per share adjusted for 

acquisition-related charges, principally compensation related to the acquisition of Legg Mason Capital Markets for 2006, 2007, and 2008, compensation charges 
related to the acceleration of vesting for the Ryan Beck deferred compensation plans for 2007, and the modification of the company’s deferred compensation plan 
and merger-related expenses related to the acquisition of Thomas Weisel Partners Group, Inc. for 2010.  See Reconciliation of GAAP Net Income to Core Earnings 
on the inside back cover.

Total Revenues
(in millions)

1,395

1,103

Core Earnings2
(in millions)

125

889

793

71

76

67

Core Earnings  
Per Diluted Share1,2
2.60

2.54

3.24

2.35

1.90

471

40

06

07

08

09

10

06

07

08

09

10

06

07

08

09

10

Total Assets
(in millions)

4,213

3,167

1,499

1,558

1,085

Stockholders’ Equity
(in millions)

1,254

Book Value 
Per Share1

873

593

425

220

22.68

18.36

12.36

36.62

28.86

06

07

08

09

10

06

07

08

09

10

06

07

08

09

10

1

120 years  120 years  120 years  120 years  120 years  120 yearsShareholder Letter

Dear Fellow Shareholders, Clients, and Associates: 
The twin cornerstones of our business philosophy lie in seizing opportunities to grow our Company and putting clients’ interests first.  
This strategy has served our Company well, as we have enhanced our capabilities and market position through the integration of eight 
acquisitions since 2005.  This past year proved to be no different, presenting yet another opportunity in Thomas Weisel Partners Group.  
What began as a discussion of shared values over dinner culminated in a merger agreement which was completed in July 2010.  In terms 
of market position, this combination enhances our Institutional Group’s product offerings, industry coverage, and geographic reach.  
More importantly, our shared culture of meritocracy and entrepreneurship provided a foundation which fostered a seamless integration  
of talented professionals with the vision to grow our institutional business.  With this latest merger fully integrated, we remain poised to 
take advantage of opportunities as they occur.  

Our Company’s 2010 Performance 
We are pleased to report strong results for Stifel Financial Corp.  Our net revenue increased 27%, marking our 15th consecutive year 
of record net revenue.  Beginning in 2006, Stifel’s net revenues have grown from $264 million to nearly $1.4 billion, representing a 
compound annual growth rate of 39%.  As such, our Company was named to Fortune magazine’s 100 Fastest-Growing Companies list 
for a second consecutive year.  Core net income, which excludes expenses associated with the modification of the Company’s deferred 
compensation plan and merger-related expenses, increased 65% to a record $124.8 million, or $3.24 per diluted share.  We remain very 
well capitalized, with equity of $1.3 billion, resulting in book value per share of $36.62.  For the year, our stock price increased 5%, 
following a 29% increase in 2009.  Over five years, our stock price has achieved a compound annual growth rate of 20%, as compared 
to a compound annual increase of 2% for the S&P 500 Index and a compound annual decline of 9% for the AMEX Securities Broker-
Dealer Index.

Notable Accomplishments in 2010 
•	 Our	Global	Wealth	Management	segment,	which	consists	of	our	Private	Client	Group	and	Stifel	Bank,	had	record	net	revenues	of		
  $843 million, a 42% increase from 2009. 

•	 We	added	152	financial	advisors	and	opened	13	new	offices,	along	with	approximately	28,000	new	accounts	and	$17.5	billion	in	assets.

•	 Stifel	Bank’s	assets	increased	55%	from	2009	to	$1.8	billion	as	of	December	31,	2010.

•	 Our	Institutional	Group	segment	had	record	net	revenues	of	$542	million,	a	10%	increase	from	2009.

•	 Stifel	successfully	completed	the	merger	with	Thomas	Weisel	Partners	Group,	Inc.

•	 We	served	as	lead	or	co-manager	in	149	equity	underwritings,	which	raised	a	total	of	$18	billion,	compared	to	72	offerings	during	2009.	

•	 We	served	as	senior	or	co-manager	on	564	tax-exempt	issues	with	a	total	par	value	of	$34	billion,	compared	to	369	issues	with	a	total	 
  par value of $22 billion in 2009.

•	 Stifel’s	Equity	Research	Group	ranked	#1	in	The Wall Street Journal’s 2010 Best on the Street Survey, with four analysts recognized as the  
	 #1	stock-picker	in	their	respective	industries,	and	ranked	#2	in	FT/StarMine’s	World’s	Top	Analyst	Survey.

•	 Our	market	capitalization	increased	29%	to	$2.5	billion	at	December	31,	2010.

•	 Stifel	repurchased	two	million	shares	throughout	the	year	at	an	average	price	of	$46.53.

2

Looking Ahead 
The global economy, financial markets, and our industry continue to deal with the effects and aftershocks of the financial crisis.   
The Dodd-Frank Act, which mandates more than 50 studies and actions and nearly 300 new rules, adds to regulatory uncertainty.  
At the same time, our national debt has doubled in the past six years, driving the debt-to-GDP ratio to over 95%.  According to the 
Congressional	Budget	Office,	publicly	held	debt	is	projected	to	double	again	by	2021.		Coupled	with	unemployment	of	over	9%,	these	
burdens impede investment, undermine confidence, and threaten the competitive standing of our economy.  Increased government 
spending is not the answer.  Restoring growth and vitality to our economy requires a reduction in the overall size of government along 
with	a	decrease	in	personal	and	corporate	tax	rates.		This,	in	turn,	would	encourage	private-sector	investment	and	the	creation	of	jobs.		

Despite the large-scale issues facing both our country and our industry, Stifel Financial Corp. has the proven ability to adapt and excel.  
Through the addition of talented entrepreneurial associates and adherence to our business philosophy, we will continue to build upon  
our success as one of the nation’s premier middle-market investment banks and full-service investment firms.

As always, we sincerely thank our shareholders and clients for their support as well as our associates for their continued commitment  
to excellence.

Ronald J. Kruszewski 
Chairman, President, and Chief Executive Officer

Thomas W. Weisel 
Chairman of the Board

Ronald J. Kruszewski
Chairman, President, and Chief Executive Officer

Thomas W. Weisel 
Chairman of the Board 

3

 
	
  
Board of Directors

Stifel Financial Corp. Board of Directors and Officers

Ronald J. Kruszewski* 
Chairman of the Board, President,  
and Chief Executive Officer 

Robert E. Grady* 
Partner and Managing Director 
Cheyenne Capital Fund 

Thomas W. Weisel* 
Chairman of the Board

Bruce A. Beda* 
Chief Executive Officer  
Kilbourn Capital Management, LLC

Michael W. Brown* 
Former Vice President and 
Chief Financial Officer 
Microsoft Corporation

Charles A. Dill* 
Partner 
Two Rivers Associates

John P. Dubinsky* 
President and Chief Executive Officer  
Westmoreland Associates, LLC 
President and Chief Executive Officer  
CORTEX

Richard F. Ford* 
Retired Managing General Partner 
Gateway Associates, LP

*Director

Frederick O. Hanser* 
Board of Managers 
Retired Vice Chairman 
St. Louis Cardinals, LLC

Richard J. Himelfarb* 
Vice Chairman of the Board 
Chairman, Investing Banking, Stifel Nicolaus

Alton F. Irby III* 
Founding Partner 
London Bay Capital LLC 

Robert E. Lefton* 
President and Chief Executive Officer 
Psychological Associates, Inc.

Scott B. McCuaig*† 
Senior Vice President 
President, Stifel Nicolaus

Thomas P. Mulroy* 
Senior Vice President 
Co-Head of Institutional Group

Victor Nesi* 
Co-Head of Institutional Group 
Director of Investment Banking

James M. Oates* 
Chairman 
Hudson Castle Group, Inc.

Ben A. Plotkin* 
Vice Chairman of the Board

Kelvin R. Westbrook* 
President and Chief Executive Officer 
KRW Advisors, LLC

James M. Zemlyak* 
Senior Vice President, Treasurer, 
and Chief Financial Officer

David M. Minnick 
Senior Vice President, General Counsel, 
and Corporate Secretary

David D. Sliney 
Senior Vice President 

Stifel, Nicolaus & Company, Incorporated Board of Directors

Ronald J. Kruszewski 
Chairman of the Board and  
Chief Executive Officer

Scott B. McCuaig† 
President 
Co-Chief Operating Officer

James M. Zemlyak 
Executive Vice President 
Co-Chief Operating Officer

Michael F. Imhoff 
Senior Vice President 
Director, Denver Municipal Trading

Thomas R. Kendrick IV 
Senior Vice President 
Director, Syndicate

Thomas P. Mulroy 
Executive Vice President 
Director, Equity Capital Markets

Richard J. Himelfarb 
Executive Vice President 
Chairman, Investment Banking

J. Joseph Schlafly III 
Senior Vice President 
Director, Private Markets

†Scott B. McCuaig retired from the Board of Directors and the Company effective April 1, 2011.

David D. Sliney 
Senior Vice President 
Director, Strategic Planning, 
Technology, and Operations

Hugo J. Warns III, CFA 
Senior Vice President 
Director, Equity Research

4

120 years  120 years  120 years  120 years  120 years  120 years8
2
9
1

Arnold G. Stifel, 
who joined the firm 
in the early 1900s, 
participates in first 
commercial flight from 
St. Louis to Chicago

9
7
9
1

George H. (Bert) 
Walker III, who joined 
the firm in 1976, 
becomes president and 
chief executive officer

Herman Stifel joins 
firm as treasurer

7
9
8
1

Firm named Stifel 
Investment Company

7
1
9
1

Stifel opens first  
branch in Chicago

1
3
9
1

Stifel underwrites  
$25 million in  
O’Hare Airport  
bonds

1
6
9
1

Acquisition of 
Hendrick Urgo

3
8
9
1

Stifel goes public  
under holding company 
Stifel Financial Corp.

Aquires Hanifen, 
Imhoff Inc.

0
0
0
2

Stifel acquires  
Rowland, Simon & Co.

8
8
9
1

Ronald J. Kruszewski 
becomes chairman of 
Stifel Financial

1
0
0
2

Stifel acquires  
St. Louis-based 
Missouri Valley 
Partners

0
1
0
2

Stifel merges with  
San Francisco- 
based Thomas  
Weisel Partners  
Group, Inc.

Ronald J. Kruszewski 
and Thomas Weisel 
serve as chairmen  
of Stifel Financial

1890

1900

1910

1920

1930

1940

1950

1960

1970

1980

1990

2000

Present

0
9
8
1

Benjamin Altheimer  
and Edward Rawlings  
form partnership

0
1
9
1

Henry J. Nicolaus and 
son, Louis J. Nicolaus, 
join Company

Stifel arranges a 
refunding loan for 
Bolivia. Becomes 
first North American 
firm not based in 
New York to provide 
underwriting activities 
for a South American 
Country

9
2
9
1

1
4
9
1

Firm celebrates  
50th anniversary

8
5
9
1

Stifel admitted to 
membership on the 
New York Stock 
Exchange

7
5
9
1

Stifel underwrites 
Mackinac Bridge 
project

3
2
9
1

Firm becomes Stifel, 
Nicolaus Investment 
Company

Acquisition of Scherck, 
Stein & Franc, Inc.

5
8
9
1

Elliot H. Stein  
becomes chairman  
of Stifel Financial

8
9
9
1

Firm recognized for 
implementation of 
industry-leading 
technology

9
0
0
2

Stifel acquires 56 
branches from UBS

Stifel acquires Butler 
Wick & Co.

8
0
0
2

2
8
9
1

1
8
9
1

Acquisition of  
Bacon Whipple

Acquisition of Altorfer, 
Podesta and Woolard

Stifel acquires Ryan 
Beck & Co.

Stifel acquires First 
Service Bank; renames 
it Stifel Bank & Trust

7
0
0
2

6
0
0
2

Stifel acquires private 
client group of Miller 
Johnson Steichen 
Kinnard

Stifel completes largest 
acquisition in the firm’s 
history with addition 
of Legg Mason Capital 
Markets

5
0
0
2

Now in its second century of serving clients, Stifel continues  
to grow and evolve, offering the latest resources, products, and services available in the industry.  By developing state-of-the-art 

technology, Stifel provides its associates with the tools necessary to help investors reach their goals.  For example, the introduction 

of a web-based platform in 2002 provided Stifel financial advisors access to specialized data regarding their client base, targeted 

research querying, productivity tracking, account performance monitoring, and much more — all valuable tools in helping their 

clients succeed. As the trend for consolidation in the investment industry continues, many of Stifel’s competitors are merging into 

ever-larger multi-national financial services providers.  This evolution and progression of the industry has left many investors  

feeling neglected and disappointed.  However, by focusing on each individual client, Stifel remains dedicated to preserving  

Herman Stifel’s credo of “safeguarding the money of others as if it were your own” and continuing to provide investors with 

personalized, committed service.

7
9
9
1

Ronald J. Kruszewski 
joins firm as president 
and chief executive 
officer

6
9
9
1

Stifel establishes 
presence on the World 
Wide Web

e
n
i
l
e
m
i
T
y
r
o
t
s
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H
r
o
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u
O
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Alabama 
Mobile – (251) 344-3600* 
Montgomery – (334) 213-1600*

Arizona 
Green Valley – (520) 393-1500* 
Phoenix – (602) 952-2500* 
Tucson – (520) 209-7400*

Arkansas 
Rogers – (479) 271-8350*

California 
Auburn – (530) 889-8775* 
Bonsall – (760) 643-1235* 
Carlsbad – (760) 804-3400* 
Chico – (530) 891-1133* 
Del Mar – (858) 755-1614* 
Fort Jones – (530) 468-2408* 
Grass Valley – (530) 273-9877* 
Lincoln – (916) 409-1300* 
Los Angeles – (310) 208-1329* 
Monterey – (831) 333-0963* 
Murrieta – (951) 461-7220* 
Newport Beach – (949) 252-1324* 
Oroville – (530) 534-8021* 
Oxnard – (805) 604-6700* 
Palm Desert – (760) 834-6900* 
Paradise – (530) 872-5110* 
Pasadena – (626) 564-0311* 
Redding – (530) 244-7199* 
Redlands – (909) 307-8478* 
Roseville – (916) 626-3322* 
San Francisco – (415) 364-2500*• 
San Jose – (408) 985-6811* 
San Juan Capistrano – (949) 234-2340* 
San Luis Obispo – (805) 738-2921* 
Santa Rosa – (707) 542-3521* 
Visalia – (559) 622-1040* 
Walnut Creek – (925) 746-6560* 
Westlake Village – (805) 496-8150*

Colorado 
Colorado Springs – (719) 442-2646* 
Denver – (303) 534-1180* 
Denver – (303) 296-2300• 
Fort Collins – (970) 267-9666*• 
Glenwood Springs – (970) 945-5275* 
Greenwood Village – (720) 963-7900* 
Pueblo – (719) 546-0470*

Connecticut 
Avon – (860) 677-2132* 
Hamden – (203) 772-7200* 
Hartford – (860) 249-2341* 
New London – (860) 440-3373*

District of Columbia 
Washington – (202) 756-7760•

Florida 
Boca Raton – (561) 982-2600*• 
Cape Coral – (239) 242-2358* 
Daytona Beach – (386) 947-6000* 
Gainesville – (352) 373-2500* 
Melbourne – (321) 757-7209*  
Naples – (239) 417-6740* 
Ocala – (352) 237-2200* 

Palm Beach Gardens – (561) 615-5300* 
Pensacola – (850) 436-2000* 
Ponte Vedra Beach – (904) 543-7120* 
Sarasota – (941) 366-5443* 
Vero Beach – (772) 299-4967*

Georgia 
Atlanta – (404) 869-3576• 
Augusta – (706) 737-0860* 
Columbus – (706) 660-3940* 
Gainesville – (770) 531-1103* 
LaGrange – (706) 845-7888* 
Macon – (478) 746-6262* 
Savannah – (912) 598-3010* 
Valdosta – (229) 293-1125* 
Warner Robins – (478) 953-1313*

Hawaii 
Honolulu – (808) 521-2601* 
Maui – (808) 871-2040*

Idaho 
Idaho Falls – (208) 524-6900*

Illinois 
Belleville – (618) 233-5685* 
Champaign – (217) 359-4686* 
Chicago – (312) 726-5900*• 
Decatur – (217) 429-4290* 
Edwardsville – (618) 659-3780* 
Geneva – (630) 845-7900* 
Jacksonville – (217) 243-8060* 
Lake Forest – (847) 615-0677* 
Mattoon – (217) 235-0353* 
Orland Park – (708) 364-0034* 
Quincy – (217) 228-0053* 
Rockford – (815) 654-5500* 
Springfield – (217) 726-0875* 
Waterloo – (618) 939-9400*

Indiana 
Anderson – (765) 649-2339* 
Crown Point – (219) 756-0100* 
Fort Wayne – (260) 459-3989* 
Indianapolis – (317) 706-1420* 
Indianapolis – (317) 571-4600* 
South Bend – (574) 288-3040*

Iowa 
Ames – (515) 233-4064* 
Atlantic – (712) 243-5500* 
Des Moines – (515) 699-8510• 
Mason City – (641) 423-2323* 
Sioux City – (712) 252-6920* 
Storm Lake – (712) 732-2663* 
Waterloo – (319) 233-3400*

Kansas 
Lawrence – (785) 842-7800* 
Manhattan – (785) 776-1066* 
Overland Park – (913) 345-4200*• 
Topeka – (785) 271-1300* 
Wichita – (316) 264-6321*

Kentucky 
Danville – (859) 236-1588* 
Louisville – (502) 425-1230*  
Shelbyville – (502) 633-7170*

Locations

Louisiana 
New Orleans – (504) 525-7711*•

Maryland 
Baltimore – (410) 659-2300* 
Baltimore – (443) 224-1400• 
Bel Air – (410) 809-6700* 
Bethesda – (301) 841-3776* 
Bethesda – (301) 941-2400• 
Cumberland – (240) 362-7175* 
Hunt Valley – (410) 527-1138*

Massachusetts 
Boston – (617) 235-7800* 
Boston – (617) 488-4100• 
Harwich – (508) 432-2079* 
Hyannis – (508) 420-7000* 
Longmeadow – (413) 565-8100* 
Wellesley – (781) 239-2800*

Michigan 
Ann Arbor – (734) 213-5103* 
Birmingham – (248) 594-3879•  
Fremont – (231) 924-0250* 
Grand Haven – (616) 846-3620* 
Grand Rapids – (616) 942-1717* 
Grosse Pointe Farms – (313) 886-4493*  
Okemos – (517) 333-3576*• 
Portage – (269) 384-5024* 
Port Huron – (810) 989-7950* 
Shelby Township – (586) 566-4999* 
Traverse City – (231) 946-4975* 
Traverse City – (231) 995-7000*

Minnesota 
Baxter – (218) 825-8523* 
Golden Valley – (763) 542-3700*  
Mankato – (507) 625-3127* 
Minneapolis – (612) 455-5555*• 
New Ulm – (507) 354-8589* 
Rochester – (507) 292-9760* 
Rochester – (507) 288-9622* 
St. Cloud – (320) 253-1300* 
Virginia – (218) 741-7744* 
Walker – (218) 547-3526* 
Wayzata – (952) 473-6010*

Mississippi 
Gulfport – (228) 863-0881* 
Meridian – (601) 693-2755* 
Ridgeland – (601) 898-3656*

Missouri 
Camdenton – (573) 346-4242* 
Cape Girardeau – (573) 335-8454* 
Chesterfield – (636) 530-6600* 
Clayton – (314) 862-8800* 
Columbia – (573) 874-2199* 
Frontenac – (314) 872-8900* 
Jefferson City – (573) 635-7997* 
Joplin – (417) 781-6161* 
Kansas City – (816) 531-7777* 
Kirkwood – (314) 909-0238* 
O’Fallon – (636) 695-2650* 
Rolla – (573) 364-8930* 
Springfield – (417) 886-2855* 
St. Louis – (314) 342-2000*•

Montana 
Billings – (406) 252-2447* 
Bozeman – (406) 586-1385* 
Great Falls – (406) 761-3500* 
Kalispell – (406) 755-9400*

Nebraska 
Lincoln – (402) 421-1019* 
Omaha – (402) 955-1033*

Nevada 
Reno – (775) 786-8500*

New Hampshire 
New London – (603) 526-8130* 
Portsmouth – (603) 433-1774*

New Jersey 
Florham Park – (973) 549-4000*• 
Fort Lee – (201) 585-6150* 
Marlton – (856) 810-4800* 
Princeton – (609) 799-1180* 
Ramsey – (201) 669-3030* 
Roseland – (973) 533-4000*• 
Roxbury – (973) 598-8300* 
Shrewsbury – (732) 450-9000*

New York 
Binghamton – (607) 651-9540*  
Garden City – (516) 663-5200* 
Goshen – (845) 291-1131* 
Goshen – (845) 615-2300* 
Hauppauge – (631) 360-5700* 
New York – (212) 847-6500* 
New York – (212) 742-8923• 
New York – (212) 271-3700• 
Olean – (716) 372-2839* 
Oyster Bay – (516) 624-2700* 
Poughkeepsie – (845) 471-8080* 
White Plains – (914) 694-8600*

North Carolina 
Brevard – (828) 877-5856* 
Chapel Hill – (919) 932-3220• 
Charlotte – (704) 554-6039* 
Fayetteville – (910) 438-0715* 
Greenville – (252) 353-2052* 
Pinehurst – (910) 246-5352* 
Raleigh – (919) 645-5900* 
Rocky Mount – (252) 443-2724*

North Dakota 
Bismarck – (701) 255-4225* 
Dickinson – (701) 225-9101* 
Grand Forks – (701) 746-1365* 
Jamestown – (701) 251-1152* 
Williston – (701) 572-4527*

Ohio 
Akron – (330) 665-2916* 
Alliance – (330) 823-7666* 
Boardman – (330) 599-5900* 
Canfield – (330) 599-5940* 
Canfield – (330) 533-7191* 
Canton – (330) 454-5390* 
Cincinnati – (513) 794-0030* 
Cleveland – (216) 623-1170• 
Columbus – (614) 463-9360* 
Columbus – (614) 227-3792• 
Dayton – (937) 312-0610* 

Dublin – (614) 789-9354* 
Fairlawn – (330) 668-6257* 
Granville – (740) 344-2600* 
Kent – (330) 678-2151* 
Lancaster – (740) 654-5996* 
Lima – (419) 227-3331* 
Mansfield – (419) 524-4009* 
Marion – (740) 386-6911* 
Marysville – (937) 644-8686* 
Pepper Pike – (216) 593-7400* 
Salem – (330) 337-9911* 
Sandusky – (419) 625-5432* 
Steubenville – (740) 264-7254* 
Warren – (330) 393-1567* 
Westlake – (440) 835-4170*

Oklahoma 
Muskogee – (918) 683-3700* 
Oklahoma City – (405) 842-0402* 
Tulsa –  (918) 877-3361*

Oregon 
Eugene – (541) 345-6003* 
Medford – (541) 770-7350* 
Portland – (503) 499-6260* 
Portland – (503) 944-3240• 
Salem – (503) 315-4993*

Pennsylvania 
Allentown – (610) 782-5400* 
Altoona – (814) 944-2065* 
Beaver – (724) 728-0436* 
Bethel Park – (412) 854-7500* 
Bethlehem – (610) 317-4999* 
Bloomsburg – (570) 380-6140* 
Camp Hill – (717) 730-1100* 
Conshohocken – (610) 567-1900* 
Franklin – (814) 432-3169* 
Greensburg – (724) 837-2300* 
Johnstown – (814) 269-9211* 
Lebanon – (717) 279-3510* 
Oil City – (814) 678-6552* 
Philadelphia – (267) 256-0777* 
Philadelphia – (215) 861-7150• 
Pittsburgh – (412) 456-0200*• 
Sharon – (724) 346-4175* 
Warren – (814) 726-7067* 
Wilkes-Barre – (570) 200-3060* 
Yardley – (215) 504-1600* 
York – (717) 741-8900*

Rhode Island 
Providence – (401) 421-1045*

South Carolina 
Anderson – (864) 225-7177* 
Bluffton – (843) 706-6150* 
Florence – (843) 665-7599* 
Hartsville – (843) 383-8401* 
Hilton Head Island – (843) 842-0580* 
Sumter – (803) 469-7070*

South Dakota 
Mitchell – (605) 996-8440*

Tennessee 
Jackson – (731) 664-4435* 
Memphis – (901) 766-0822* 
Nashville – (615) 277-7000*

Texas 
Corpus Christi – (361) 693-3060* 
Dallas – (214) 706-9450*• 
Denton – (940) 382-8645* 
Houston – (281) 655-4000* 
Houston – (713) 655-1161• 
Longview – (903) 753-1020* 
San Antonio – (210) 558-3371• 
Texarkana – (903) 792-3305* 
Wichita Falls – (940) 720-7610*

Vermont 
Manchester – (802) 362-4111* 
St. Johnsbury – (802) 751-0500*

Virginia 
Charlottesville – (434) 974-8300* 
Charlottesville – (434) 984-7100* 
Lynchburg – (434) 845-1000* 
Martinsville – (276) 632-7151* 
Radford – (540) 633-5740* 
Richmond – (804) 727-6400•

Washington 
Seattle – (206) 654-3900* 
Wenatchee – (509) 663-8604*

Wisconsin 
Appleton – (920) 991-1415* 
Appleton – (920) 735-9511* 
Brookfield – (262) 794-1000*• 
Eau Claire – (715) 852-1990* 
Green Bay – (920) 437-2555* 
La Crosse – (608) 785-1727* 
Madison – (608) 241-9516* 
Mequon – (262) 243-3125* 
Milwaukee-Glendale – (414) 276-5014* 
Oconomowoc – (262) 560-3800* 
Oshkosh – (920) 303-1686* 
Racine – (262) 554-4660* 
Rhinelander – (715) 362-1719* 
Stevens Point – (715) 343-5688* 
Wausau – (715) 848-2911* 
West Bend – (262) 338-5889*

Wyoming 
Casper – (307) 232-9450* 
Sheridan – (307) 672-3434*

Stifel Bank & Trust 
St. Louis – (314) 317-6900

Stifel Capital Advisors 
New York – (212) 430-6200•

Stifel Nicolaus Canada 
Calgary, Alberta – (403) 265-1939• 
Toronto, Ontario – (416) 815-0888•

Stifel Nicolaus Limited 
London, England – 011-44-20-7557-6030• 
Madrid, Spain – 011-34-91-458-5500• 
Geneva, Switzerland – 011-41-22-994-0606•

Thomas Weisel Partners International 
Limited 
London, England – 011-44-203-205-3601•

*Private	Client	Group	Office
•Institutional	Group	Office

Shareholder Information

Annual Meeting 
The 2010 annual meeting of stockholders will be held at Stifel’s headquarters, One Financial Plaza, 501 North Broadway, 2nd Floor,  
St. Louis, Missouri, on Wednesday, June 1, 2011, at 11:00 a.m.

Transfer Agent 
The transfer agent and registrar for Stifel Financial Corp. is Computershare Trust Company, n.a., Kansas City, Missouri.

Stock Listings 
The common stock of Stifel Financial Corp. is traded on the New York Stock Exchange and Chicago Stock Exchange under the symbol 
“SF.”  The high/low sales prices for Stifel Financial Corp. common stock for each full quarterly period for the calendar years are as 
follows:

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Sales Price

2010

2009

High

Low

High

Low

$         59.63

$ 49.60

$         48.41

$ 29.13

59.51

50.00

63.13

43.05

42.68

43.88

52.33

57.23

59.54

41.00

43.43

50.76

Reconciliation of GAAP Net Income to Core Earnings 
A reconciliation of GAAP Net Income to Core Earnings and GAAP Net Income Per Diluted Share, the most directly comparable measure 
under GAAP, to Core Earnings Per Diluted Share is included in the table below.

(in thousands, except per share amounts)

2006

GAAP Net Income
Acquisition-related revenues, net of tax
Acquisition-related charges, net of tax
    Private placement compensation
    Compensation
    Other non-compensation charges

    Core Earnings

Earnings Per Share:

$15,431
90

5,692
17,516
861

2007

$32,170
185

- -
29,947
4,486

2008

$55,502
3

- -
15,538
337

2009

$75,798
- -

- -
- -
- -

2010

$

1,907
1,261

- -
110,314
11,278

$39,590

$66,788

$71,380

$75,798

$ 124,760

GAAP Earnings Per Diluted Share
Acquisition-related charges

    Core Earnings Per Diluted Share

$

$

0.74
1.16

1.90

$

$

1.25
1.35

2.60

$

$

1.98
0.56

2.54

$

$

2.35
- -

2.35

$

$

0.05
3.19

3.24

All stock price amounts presented above reflect the three-for-two stock split distributed in June 2008.

 
 
 
 
 
 
 
 
 
Stifel Financial Corp.
One Financial Plaza | 501 North Broadway | St. Louis, Missouri 63102 
(314) 342-2000 | (800) 488-0970