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Stifel Financial

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Sector Financial Services
Industry Financial - Capital Markets
Employees 5001-10,000
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FY2012 Annual Report · Stifel Financial
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Rya n Beck & Co.  •  Legg Mason Ca pi ta l  Ma r ke t s
 Butl er Wick  • Fi rst Ser vice F inan cial Com pany
Hanifen, Imhoff Inc. • M JSK Private  Cli e nt Group 
Hanifen, Imhoff Inc.
Thomas Weisel  Par tners • Ston e &  Young be rg 
Miller  Bu ckfi re  • Keefe, Bruyet te &  Woods
Keefe, Bruyette & Woods
Ryan Beck & Co.
Rya n Beck & Co.  •  Legg Mason Ca pi ta l  Ma r ke t s
Bu tl er Wick  •  Fi rst S er vice Fina n cia l Com pany
Hanifen, Imhoff Inc. • M JSK Private  Cli e nt Group
Thomas Weisel  Par tners • Ston e &  Young be rg 
Stone & Youngberg
Miller  Bu ckfi re  • Keefe, Bruyet te &  Woods
Rya n Beck & Co.  •  Legg Mason Ca pi ta l  Ma r ke t s
 Butl er Wick  • Fi rst Ser vice F inan cial Com pany
Hanifen, Imhoff Inc. • M JSK Private  Cli e nt Group
One Company | One Culture
Thomas Weisel  Par tners • Ston e &  Young be rg 
Miller  Bu ckfi re  • Keefe, Bruyet te &  Woods
“We think you’ll like it here.”
Rya n Beck & Co.  •  Legg Mason Ca pi ta l  Ma r ke t s
 Butl er Wick  • Fi rst Ser vice F inan cial Com pany
Hanifen, Imhoff Inc. • M JSK Private  Cli e nt Group 
MJSK P rivate Cli ent G roup
Thomas Weisel  Par tners • Ston e &  Young be rg 
Miller  Bu ckfi re  • Keefe, Bruyet te &  Woods
Miller  Bu ckfi re
Rya n Beck & Co.  •  Legg Mason Ca pi ta l  Ma r ke t s
 Fi rst Ser vice Fi nancial Company
 Butl er Wick  • Fi rst Ser vice F inan cial Com pany
Hanifen, Imhoff Inc. • M JSK Private  Cli e nt Group
Thomas Weisel  Par tners
Thomas Weisel  Par tners • Ston e &  Young be rg 
Miller  Bu ckfi re  • Keefe, Bruyet te &  Woods
Legg Mason Capital Market s
Rya n Beck & Co.  •  Legg Mason Ca pi ta l  Ma r ke t s
 Butl er Wick  • Fi rst Ser vice F inan cial Com pany
Butle r Wick
Hanifen, Imhoff Inc. • M JSK Private  Cli e nt Group
Thomas Weisel  Par tners • Ston e &  Young be rg 

2012 Annual Report

Company Description

Stifel Financial Corp. is the holding company for Stifel, Nicolaus & Company, Incorporated, a full-service brokerage and 
investment banking firm established in 1890 and headquartered in St. Louis, Missouri, as well as other financial services 
subsidiaries.  Stifel clients are primarily served through Stifel, Nicolaus & Company, Incorporated in the U.S., through Stifel 
Nicolaus Canada Inc. in Canada, through Stifel Nicolaus Europe Limited in the United Kingdom and Europe, and through 
Keefe, Bruyette & Woods, Inc. in the U.S. and Europe.  The Company’s broker-dealer affiliates provide securities brokerage, 
investment banking, trading, investment advisory, and related financial services to individual investors, professional money 
managers, businesses, and municipalities.  Stifel Bank & Trust offers a full range of consumer and commercial lending solutions.  
Stifel Trust Company, N.A. offers trust and related services.

Statement of Commitment

To Our Associates:  current and future, our commitment is to provide an entrepreneurial environment that encourages 
unconfined, long-term thinking.  We seek to reward hard-working team players that devote their energy and attention to client 
needs.  At work, at home, and in their communities, we seek to be their Firm of Choice. 

To Our Clients:  individual, institutional, corporate, and municipal, our commitment is to listen and consistently deliver 
innovative financial  solutions.  Putting the welfare of clients and community first, we strive to be the Advisor of Choice in the 
industry.  Pursuit of excellence and a desire to exceed clients’ expectations are the values that empower our Company to achieve 
this status. 

To Our Shareholders:  small and large, our commitment is to create value and maximize your return on investment through all 
market cycles.  By achieving the status of Firm of Choice for our professionals and Advisor of Choice for our clients, we are able 
to deliver value to our shareholders as their Investment of Choice.

Investment
of  Choice

+

Advisor  
of  Choice

Firm  
of  Choice

 
 
 
 
Operating Results:
in thousands, except per share amounts

2008

2009

2010

2011

2012

Financial Highlights

Total Revenues

$888,847

$1,102,870

$1,395,237

$1,441,909

Net Income
Earnings Per Diluted Share1  
Core Earnings2
Core Earnings Per Diluted Share1,2

Financial Position:
in thousands, except per share amounts

$55,502

$1.32

$71,380

$1.69

$75,798

$1.56

$75,798

$1.56

$1,907

$0.03

$84,134

$1.33

$124,760

$113,562

$2.16

$1.80

$1,646,033

$138,573

$2.20

$138,573

$2.20

2008

2009

2010

2011

2012

Total Assets

Stockholders’ Equity
Book Value Per Share1 

$1,558,145

$3,167,356

$4,213,115

$4,951,900

$593,185 

$873,446 

$1,253,883 

$1,302,105 

$6,966,140

$1,494,661 

$15.12

$19.24

$24.42

$25.10

$27.24

1    All per share amounts reflect the three-for-two stock splits in April 2011. 
2   Core Earnings and Core Earnings Per Diluted Share, non-GAAP measures, represent GAAP net income and GAAP diluted earnings per share adjusted for 
acquisition-related charges, principally compensation charges related to the acquisition of Thomas Weisel Partners Group, Inc. in 2010 and litigation-related expenses 
associated with the civil lawsuit and related regulatory investigation in connection with the ongoing matter with five Southeastern Wisconsin school districts in 2011.  
See Reconciliation of GAAP Net Income to Core Earnings on the inside back cover.

Total Revenues: In millions

Core Earnings2: In millions

Core Earnings Per Diluted Share1,2

1,600

1,400

1,200

1,000

800

600

400

200

0

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

140

120

100

80

60

40

20

0

08

09

10

11

12

2.25

2

1.75

1.5

1.25

1

.75

.5

.25

0

08

09

10

11

12

08

09

10

11

12

Total Assets: In millions

Stockholders’ Equity: In millions

Book Value Per Share1

1,400

1,200

1,000

800

600

400

200

0

25

20

15

10

5

0

08

09

10

11

12

08

09

10

11

12

08

09

10

11

12

1

Shareholder Letter

Dear Fellow Shareholders, Clients, and Associates:
Ten years ago, the theme of our 2002 Annual Report was “We See 
Opportunity.”  We recognized the opportunity existed to be the 
investment firm of the future, to thrive in each of our business segments, 
and to grow our firm by capitalizing on market opportunities.  The theme 
we established then remains true today. 

Stifel’s growth, both organically and through acquisitions, furthers our goal 
of building the premier investment bank and full-service investment firm.  
This is evident in our 11 acquisitions since 2005:  Legg Mason Capital 
Markets; MJSK Private Client Group; Ryan Beck & Co.; First Service 
Financial Company (renamed Stifel Bank & Trust); Butler Wick; 56 UBS 
Branches; Thomas Weisel Partners; Stone & Youngberg; Miller Buckfire; 
and Keefe, Bruyette & Woods.  Each merger has been accretive to Stifel 
and retention remains high.  Most recently, we announced the intended 
acquisition of Knight Capital Group’s U.S. institutional fixed income sales 
and trading business and the hiring of their European team.  The deal is 
expected to close in the second quarter of 2013. 

Our opportunity in the Global Wealth Management segment is to recruit 
established financial advisors.  In 2012, we hired 152 advisors, bringing 
our ranks to more than 2,000.  In February 2013, we launched our first 
national television ads on CNBC and Bloomberg TV.  Four ads – geared 
primarily toward financial advisors – are designed to bolster our recruiting 
efforts while building and reinforcing the Stifel brand among advisors and 
investors alike.  The ads, which can also be viewed at stifel.com, invite 
advisors to “Join a firm that values YOUR relationships with your clients.  
Choose Stifel:  We think you’ll like it here.”  The overarching branding 
goal, initiated to coincide with these ads, is to promote Stifel, as opposed 
to Stifel Financial or Stifel Nicolaus – One Company and One Culture 
– a powerful combination of the diverse companies and individuals that 
encompass our brand. 
2012 Environment and Milestones
2012 represented Stifel’s 17th consecutive year of record net revenues.  This is 
a significant accomplishment, particularly given past market cycles. 

The business environment, marked by continued uncertainty in 2012, was 
further impacted by global growth worries, high unemployment, financial 
issues in Europe, and the fiscal cliff at the end of the year.  Washington 
gridlock kept investors on the sidelines.  Despite these headwinds, the 
major indices recorded positive gains in 2012, with the Dow Jones up 
7%, while the S&P 500 rose 13%, and the NASDAQ increased 16%.  
The 10-year Treasury closed the year at 1.76%.  

While these times are challenging, we maintain a contrarian view toward 
investing in down cycles.  By capitalizing on headwinds in the industry, 
we are able to take advantage of opportunities for long-term growth.  
Two such opportunities were presented to us in 2012:  Keefe, Bruyette & 
Woods (KBW) and Miller Buckfire. 

On November 5, 2012, we announced our intent to merge with KBW, a 
premier brand in specialized financial services.  This combination creates 
a dominant financial institutions force in equity research, equity and 
fixed income sales and trading, and investment banking.  We believe 
that the financial institutions sector is poised to benefit from improving 
fundamentals and catalysts, which we will be able to leverage across 
our Global Wealth Management and Capital Markets platforms.  We 
closed the merger with KBW on February 15, 2013, and are very excited 
about our combined potential and the ability to gain market share in the 
financial services sector.  In connection with the merger, we welcomed 
Tom Michaud and Michael Zimmerman to our Board of Directors.  
Tom Michaud spent the last 25 years at KBW, most recently as CEO, 
and Michael Zimmerman is currently Vice Chairman of the Continental 
Grain Company after serving in a variety of senior positions in Salomon 
Brothers’ investment banking practice. 

2

After announcing an initial investment in Miller Buckfire in June of 
2011, we acquired 100% of the firm on December 20, 2012.  Miller 
Buckfire is a preeminent franchise in restructuring advisory.  As we 
continue to build our investment banking capabilities, bringing our 
two firms together enables us to efficiently provide capital markets and 
investment banking services to clients with special financing needs. 
2012 Financial Performance
Stifel reported record net revenues of $1.61 billion, a 14% increase from 
2011, and record net income of $138.6 million or $2.20 per diluted 
share.  Our record revenues are a reflection of our stable, balanced business 
model.  Our pre-tax income margin of 14% was just shy of our stated goal 
of 15% across market cycles. The Global Wealth Management segment 
reported pre-tax operating income of $268.2 million on net revenues 
of $995.2 million.  Within Global Wealth Management, Stifel Bank 
reported net revenues of $79.9 million, a 38% increase from 2011.  The 
Institutional Group segment generated pre-tax operating income of $96.2 
million on net revenues of $618.5 million, a 22% increase from 2011.  

2012 was a year of investment at Stifel.  During the year, we recruited 
152 financial advisors and hired 77 fixed income sales and trading 
professionals.  While our new investments generated revenues of $45.5 
million, associated total non-interest expenses of $64.0 million reduced 
earnings per share by $0.18.  This impact was more significant in the 
first half of the year than the second half.  As our investments mature, 
we expect a resulting contribution to our growth and bottom line. 

Our stock performance was flat for the year.  This compares to the 
AMEX Securities Broker-Dealer Index, which gained 13% in 2012.  
On a longer horizon, Stifel remains the top-performing stock among 
our peers over the past ten years ending December 31, 2012, up an 
impressive 760%, while our nearest competitor is up 193% and the 
S&P is up 62%.  

Our capital position is strong, with $7.0 billion in total assets, $1.5 
billion in shareholders’ equity, and book value per share of $27.24 as 
of December 31, 2012. 
2012 Notable Accomplishments
Global Wealth Management
•	 Hired 152 financial advisors.
•	 Total client assets increased 13% to $137.9 billion, and fee-based 

assets increased 13% to $20.8 billion.

•	 Opened 18 new branch offices in California, Connecticut, Delaware, 
Florida, Idaho, Maryland, Massachusetts, Michigan, Missouri, North 
Carolina, Ohio, Pennsylvania, Tennessee, and Washington.

•	 Stifel Bank assets increased 60% to $3.65 billion from $2.28 billion 

in 2011. 

•	 Stifel Bank non-performing assets as a percentage of total assets ended 

the year at 0.06%.

Institutional Group
•	 Over 1,300 U.S. companies under coverage, making Stifel the largest 

provider of U.S. equity research.

•	 Four equity research analysts won awards in The Wall Street 

Journal’s Best on the Street Survey for 2012, with two Stifel analysts 
recognized as the #1 stock-pickers in their respective industries.

•	 Stifel’s Equity Research Group ranked #3 in FT/StarMine’s 

World’s Top Analysts Survey, with a total of 14 individual awards.  
Additionally, Stifel captured three of the top ten overall spots in the 
earnings estimate accuracy category out of 4,000 analysts.

•	 Extensive distribution network with a global equity and fixed income 

sales and trading team.

•	 Served as a lead or co-manager in 170 equity underwritings in 2012 

compared with 123 during 2011.

•	 Served as a senior or co-manager on 1,068 tax-exempt issues in 2012 

compared to 588 in 2011.  

•	 Successfully integrated Stone & Youngberg, capitalizing on their municipal 

finance and fixed income businesses.

•	 Ranked #2 by par value in national K-12 education senior managed 

negotiated bond underwritings, with a #1 ranking in Arizona, California, 
and Michigan K-12 Education. 

Corporate
•	 Leverage ratio of 3.6x.
•	 Stifel’s market capitalization was $1.76 billion as of December 31, 2012.
•	 We repurchased 0.4 million shares in 2012, or $11.4 million, at an average 
price of $30.35.  The maximum number of shares authorized under our 
share repurchase program is 4.0 million. 

•	 We believe we entered 2012 overcapitalized in terms of equity; therefore, 

we issued $325 million in senior notes comprised of $175 million principal 
amount 6.70% due 2022 and $150 million principal amount 5.375% also 
due 2022.  

Market Position and Conclusion
Stifel is a growth company unburdened by capital constraints.  We have adhered 
to utilizing a low-leverage business model with conservative risk management.  
We continually seek out ways to drive revenue growth and generate synergies 
between our Global Wealth Management and Institutional Group segments. 

Our unique market position, situated between the bulge bracket and boutique 
firms, gives us the scale and stability to offer a full-service platform without 
being forced to deleverage, raise common equity, or alter our business model.  
With the expansion of our financial institutions business, the build-out of our 
fixed income division, and financial advisor growth, we believe we are well 
positioned to gain market share and increase shareholder value. 

With respect to the economic growth, we would simply describe it as tepid.  
The U.S. economy is in the fourth year of a recovery that has yet to produce 
a four-quarter growth rate of 3%.  Couple this meager economic growth with 
events such as the Flash Crash and LIBOR manipulation, and the result is 
shaken investor confidence and risk aversion.  This is illustrated by the fact 
that domestic equity funds experienced net outflows totaling over $500 billion 
from the beginning of 2008 through 2012.

As of the writing of this letter, the 2013 earnings estimate for the S&P 500 is 
$110.58, resulting in an earnings yield of 7.11%, while the 10-year Treasury is 
1.71%.  At the same time, all equity mutual funds have seen year-to-date inflows 
of $67.5 billion.  Looking forward, we expect economic growth to gradually 
improve and equity inflows to remain positive, which supports our view that 
equities are undervalued relative to the 10-year Treasury.  As such, we are 
optimistic that the industry environment will also improve and that our 
investments over the last few years will add to shareholder value.

Once again, we look forward to 2013 and the opportunities it may present. 
We sincerely thank our shareholders and clients for their support, as well as our 
associates for their continued commitment to excellence.

Ronald J. Kruszewski 
Chairman, President, and Chief Executive Officer

Ronald J. Kruszewski
Chairman, President, and Chief Executive Officer

Thomas W. Weisel 
Chairman of the Board

Thomas W. Weisel 
Chairman of the Board

3

	
  
Board of Directors

Stifel Financial Corp. Board of Directors and Officers

Ronald J. Kruszewski* 
Chairman of the Board, President,  
and Chief Executive Officer 

Thomas W. Weisel* 
Chairman of the Board

Bruce A. Beda* 
Chief Executive Officer  
Kilbourn Capital Management, LLC

Michael W. Brown* 
Former Vice President and 
Chief Financial Officer 
Microsoft Corporation

Charles A. Dill* 
Partner 
Two Rivers Associates

John P. Dubinsky* 
President and Chief Executive Officer  
Westmoreland Associates, LLC 
President and Chief Executive Officer  
CORTEX

Robert E. Grady* 
Partner and Managing Director 
Cheyenne Capital Fund

*Director

Frederick O. Hanser* 
Board of Managers 
Retired Vice Chairman 
St. Louis Cardinals, LLC

Richard J. Himelfarb* 
Vice Chairman of the Board 
Chairman, Investing Banking

Alton F. Irby III* 
Founding Partner 
London Bay Capital LLC 

Robert E. Lefton* 
President and Chief Executive Officer 
Psychological Associates, Inc.

Thomas B. Michaud* 
President and Chief Executive Officer 
Keefe, Bruyette & Woods

Thomas P. Mulroy* 
Senior Vice President 
Co-Director, Institutional Group

Victor Nesi* 
Senior Vice President 
Co-Director, Institutional Group

James M. Oates* 
Chairman 
Hudson Castle Group, Inc.

Ben A. Plotkin* 
Vice Chairman of the Board

Kelvin R. Westbrook* 
President and Chief Executive Officer 
KRW Advisors, LLC

James M. Zemlyak* 
Senior Vice President 
and Chief Financial Officer

Michael J. Zimmerman* 
Vice Chairman 
Continental Grain Company

Bernard N. Burkemper 
Senior Vice President,  
Treasurer, and Controller

S. Chad Estep 
Senior Vice President

David M. Minnick 
Senior Vice President, General Counsel, 
and Corporate Secretary

David D. Sliney 
Senior Vice President 

Stifel, Nicolaus & Company, Incorporated Board of Directors

Ronald J. Kruszewski 
Chairman of the Board and  
Chief Executive Officer

James M. Zemlyak 
Executive Vice President 
Chief Operating Officer

Richard J. Himelfarb 
Executive Vice President 
Chairman, Investment Banking

Michael F. Imhoff 
Senior Vice President 
Director, Denver Municipal Trading

Thomas R. Kendrick IV 
Senior Vice President 
Director, Syndicate

Thomas P. Mulroy 
Executive Vice President 
Co-Director, Institutional Group

J. Joseph Schlafly III 
Senior Vice President 
Director, Private Markets

David D. Sliney 
Senior Vice President 
Director, Strategic Planning, 
Technology, and Operations

Hugo J. Warns III, CFA 
Senior Vice President 
Director, Equity Research

4

Alabama 
Mobile – (251) 344-3600* 
Montgomery – (334) 213-1600*

Arizona 
Green Valley – (520) 393-1500* 
Phoenix – (602) 952-2500* 
Phoenix – (602) 794-4000• 
Scottsdale – (480) 991-3277* 
Tucson – (520) 209-7400*

Arkansas 
Little Rock – (501) 821-3680* 
Rogers – (479) 271-8350*

California 
Auburn – (530) 889-8775* 
Bakersfield – (661) 321-7300* 
Bonsall – (760) 643-1235* 
Carlsbad – (760) 804-3400* 
Chico – (530) 891-1133* 
Del Mar – (858) 755-1614* 
Fort Jones – (530) 468-2408* 
Fresno – (559) 437-4060* 
Grass Valley – (530) 273-9877* 
Irvine – (949) 271-5100* 
Lincoln – (916) 409-1300* 
Los Angeles – (310) 208-1329* 
Los Angeles – (213) 443-5230• 
Monterey – (831) 333-0963* 
Murrieta – (951) 461-7220* 
Newport Beach – (949) 252-1324* 
Oroville – (530) 534-8021* 
Oxnard – (805) 604-6700* 
Palm Desert – (760) 834-6900* 
Paradise – (530) 872-5110* 
Pasadena – (626) 564-0311* 
Paso Robles – (805) 238-3080* 
Redding – (530) 244-7199* 
Redlands – (909) 307-8478* 
Roseville – (916) 626-3322* 
San Francisco – (415) 364-2500*• 
San Francisco – (415) 445-2300*• 
San Jose – (408) 985-6811* 
San Juan Capistrano – (949) 234-2340* 
San Luis Obispo – (805) 783-2921*
Santa Barbara – (805) 957-1840* 
Santa Rosa – (707) 542-3521* 
Visalia – (559) 622-1040* 
Walnut Creek – (925) 746-6560* 
Westlake Village – (805) 496-8150*

Colorado 
Colorado Springs – (719) 442-2646* 
Denver – (303) 534-1180* 
Denver – (303) 296-2300• 
Fort Collins – (970) 267-9666*• 
Glenwood Springs – (970) 945-5275*
Greeley – (970) 350-7200* 
Greenwood Village – (720) 963-7900*
Pueblo – (719) 546-0470*

Connecticut 
Avon – (860) 677-2132* 
Hamden – (203) 772-7200* 
Hartford – (860) 249-2341* 
Madison – (203) 245-5908*
New London – (860) 440-3373*

Delaware 
Greenville – (302) 351-1450

District of Columbia 
Washington – (202) 756-7760•

Florida 
Boca Raton – (561) 982-2600*• 
Clearwater – (727) 614-4930* 
Daytona Beach – (386) 947-6000* 
Fort Myers – (239) 985-6540*
Fort Pierce – (772) 672-5125*
Gainesville – (352) 373-2500* 
Melbourne – (321) 757-7209*  
Naples – (239) 417-6740* 
Ocala – (352) 237-2200* 
Orlando – (407) 897-7063.
Palm Beach Gardens – (561) 615-5300* 
Pensacola – (850) 436-2000* 
Ponte Vedra Beach – (904) 543-7120*
Rosemary Beach – (850) 231-0972. 
Sarasota – (941) 366-5443*
Stuart – (772) 403-8300*
Tampa – (813) 639-7500. 
Vero Beach – (772) 299-4967*

Georgia 
Atlanta – (404) 869-3576• 
Augusta – (706) 737-0860* 
Columbus – (706) 660-3940* 
Gainesville – (770) 531-1103* 
LaGrange – (706) 845-7888* 
Macon – (478) 746-6262* 
Savannah – (912) 598-3010* 
Valdosta – (229) 293-1125* 
Warner Robins – (478) 953-1313*

Hawaii 
Honolulu – (808) 521-2601* 
Maui – (808) 871-2040*

Idaho 
Idaho Falls – (208) 524-6900* 
Ketchum – (208) 622-8720*

Illinois 
Alton – (618) 463-4697* 
Belleville – (618) 233-5685* 
Champaign – (217) 359-4686* 
Chicago – (312) 726-5900*• 
Decatur – (217) 429-4290* 
Deer Creek – (847) 438-2740.
Edwardsville – (618) 659-3780* 
Geneva – (630) 845-7900* 
Jacksonville – (217) 243-8060* 
Lake Forest – (847) 615-0677* 
Mattoon – (217) 235-0353* 
Orland Park – (708) 390-5900* 
Quincy – (217) 228-0053* 
Rockford – (815) 654-5500* 
Springfield – (217) 726-0875* 
Waterloo – (618) 939-9400*

Indiana 
Anderson – (765) 649-2339* 
Crown Point – (219) 756-0100* 
Fort Wayne – (260) 459-3989* 
Indianapolis – (317) 706-1420* 
Indianapolis – (317) 571-4600* 
South Bend – (574) 288-3040*

Iowa 
Ames – (515) 233-4064* 
Atlantic – (712) 243-5500* 
Des Moines – (515) 699-8510• 
Mason City – (641) 423-2323* 
Sioux City – (712) 252-6920* 
Storm Lake – (712) 732-2663* 
Waterloo – (319) 233-3400*

Branch Locations

Kansas 
Lawrence – (785) 842-7800* 
Manhattan – (785) 776-1066* 
Overland Park – (913) 345-4200*• 
Topeka – (785) 271-1300* 
Wichita – (316) 264-6321*

Kentucky 
Danville – (859) 236-1588* 
Louisville – (502) 425-1230*  
Shelbyville – (502) 633-7170*

Louisiana 
New Orleans – (504) 525-7711*•

Maryland 
Annapolis – (410) 280-9711• 
Baltimore – (410) 659-2300* 
Baltimore – (443) 224-1400• 
Bel Air – (410) 809-6700* 
Bethesda – (301) 841-3776* 
Bethesda – (301) 941-2400• 
Cumberland – (240) 362-7175* 
Frederick – (240) 415-7121* 
Hunt Valley – (410) 527-1138*

Massachusetts 
Boston – (617) 235-7800* 
Boston – (617) 488-4100• 
Harwich – (508) 432-2079* 
Hyannis – (508) 420-7000* 
Longmeadow – (413) 565-8100*
Plymouth – (508) 927-7030* 
Wellesley – (781) 239-2800*

Michigan 
Ann Arbor – (734) 213-5103* 
Fremont – (231) 924-0250* 
Grand Haven – (616) 846-3620* 
Grand Rapids – (616) 942-1717* 
Grosse Pointe Farms – (313) 886-4493*  
Okemos – (517) 333-3576*• 
Portage – (269) 384-5024* 
Port Huron – (810) 989-7950* 
Shelby Township – (586) 566-4999* 
St. Joseph – (269) 985-4040* 
Traverse City – (231) 946-4975* 
Traverse City – (231) 995-7000*

Minnesota 
Baxter – (218) 825-8523* 
Golden Valley – (763) 542-3700*  
Mankato – (507) 625-3127* 
Minneapolis – (612) 455-5555*• 
New Ulm – (507) 354-8589* 
Rochester – (507) 292-9760* 
Rochester – (507) 288-9622* 
St. Cloud – (320) 253-1300* 
Virginia – (218) 741-7744* 
Walker – (218) 547-3526* 
Wayzata – (952) 473-6010*

Mississippi 
Gulfport – (228) 863-0881* 
Meridian – (601) 693-2755* 
Ridgeland – (601) 898-3656*

Missouri 
Cape Girardeau – (573) 335-8454* 
Chesterfield – (636) 530-6600* 
Chillicothe – (660) 646-8565* 
Clayton – (314) 862-8800* 
Columbia – (573) 874-2199* 
Frontenac – (314) 872-8900* 
Jefferson City – (573) 635-7997*

 
Branch Locations

Joplin – (417) 781-6161* 
Kansas City – (816) 531-7777* 
Kirkwood – (314) 909-0238* 
O’Fallon – (636) 695-2650* 
Rolla – (573) 364-8930* 
Springfield – (417) 886-2855*
St. Joseph – (816) 364-3334* 
St. Louis – (314) 342-2000*•

Montana 
Billings – (406) 252-2447* 
Bozeman – (406) 586-1385* 
Great Falls – (406) 761-3500* 
Kalispell – (406) 755-9400*

Nebraska 
Lincoln – (402) 421-1019* 
Omaha – (402) 955-1033*

Nevada 
Reno – (775) 786-8500*

New Hampshire 
New London – (603) 526-8130* 
Portsmouth – (603) 433-1774*

New Jersey 
Florham Park – (973) 549-4000*• 
Hackensack – (201) 881-7950* 
Marlton – (856) 810-4800* 
Princeton – (609) 799-1180* 
Ramsey – (201) 669-3030* 
Roseland – (973) 533-4000*• 
Roxbury – (973) 598-8300* 
Shrewsbury – (732) 720-2030*

New York 
Binghamton – (607) 651-9540*  
Garden City – (516) 663-5200* 
Goshen – (845) 291-1131* 
Goshen – (845) 615-2300* 
Hauppauge – (631) 360-5700* 
New York – (212) 847-6500* 
New York – (212) 742-8923• 
New York – (212) 271-3700• 
Olean – (716) 372-2839* 
Oyster Bay – (516) 624-2700* 
Poughkeepsie – (845) 471-8080* 
White Plains – (914) 694-8600*

North Carolina 
Brevard – (828) 877-5856* 
Chapel Hill – (919) 932-3220• 
Charlotte – (704) 554-6039* 
Fayetteville – (910) 438-0715* 
Greenville – (252) 353-2052* 
Pinehurst – (910) 246-5352* 
Raleigh – (919) 645-5900* 
Rocky Mount – (252) 443-2724* 
Southport – (910) 454-1500* 
Wilmington – (910) 679-2130*

North Dakota 
Bismarck – (701) 255-4225* 
Dickinson – (701) 225-9101* 
Grand Forks – (701) 746-1365* 
Jamestown – (701) 251-1152* 
Williston – (701) 572-4527*

Ohio 
Alliance – (330) 823-7666* 
Boardman – (330) 599-5900* 
Canfield – (330) 599-5940* 
Canfield – (330) 533-7191* 
Canton – (330) 454-5390* 
Cincinnati – (513) 794-0030* 
Cleveland – (216) 623-1170• 

Columbus – (614) 463-9360* 
Columbus – (614) 227-3792• 
Dayton – (937) 847-8214* 
Dublin – (614) 789-9354* 
Fairlawn – (330) 668-6257* 
Granville – (740) 344-2600* 
Kent – (330) 678-2151* 
Lancaster – (740) 654-5996* 
Lima – (419) 227-3331* 
Mansfield – (419) 524-4009* 
Marion – (740) 386-6911* 
Marysville – (937) 644-8686*
Medina – (330) 721-2101* 
Pepper Pike – (216) 593-7400* 
Salem – (330) 337-9911* 
Sandusky – (419) 625-5432* 
Steubenville – (740) 264-7254* 
Warren – (330) 393-1567* 
Westlake – (440) 835-4170*

Oklahoma 
Muskogee – (918) 683-3700* 
Oklahoma City – (405) 842-0402* 
Tulsa –  (918) 877-3361*

Oregon 
Eugene – (541) 345-6003* 
Medford – (541) 770-7350* 
Portland – (503) 499-6260*
Portland – (503) 467-2300*
Portland – (503) 944-3240• 
Salem – (503) 315-4993*

Pennsylvania 
Altoona – (814) 944-2065* 
Beaver – (724) 728-0436* 
Bethel Park – (412) 854-7500* 
Bloomsburg – (570) 380-6140* 
Camp Hill – (717) 730-1100* 
Center Valley – (610) 782-5400*
Conshohocken – (610) 567-1900* 
Easton – (610) 317-4420*
Franklin – (814) 432-3169* 
Greensburg – (724) 837-2300* 
Johnstown – (814) 269-9211* 
Lebanon – (717) 279-3510* 
Oil City – (814) 678-6552* 
Philadelphia – (267) 256-0777* 
Philadelphia – (215) 861-7150• 
Pittsburgh – (412) 456-0200*• 
Pittsburgh – (412) 250-3400* 
Sharon – (724) 346-4175*
St. Marys – (814) 788-5260* 
Warren – (814) 726-7067* 
Wilkes-Barre – (570) 200-3060* 
Yardley – (215) 504-1600* 
York – (717) 741-8900*

Rhode Island 
Providence – (401) 421-1045*

South Carolina 
Anderson – (864) 225-7177* 
Bluffton – (843) 706-6150* 
Florence – (843) 665-7599* 
Hartsville – (843) 383-8401* 
Sumter – (803) 469-7070*

South Dakota 
Mitchell – (605) 996-8440*

Tennessee 
Jackson – (731) 664-4435*
Johnson City – (423) 794-3187* 
Memphis – (901) 766-0822* 
Nashville – (615) 277-7000*

Texas 
Corpus Christi – (361) 693-3060* 
Dallas – (214) 706-9450*• 
Denton – (940) 382-8645* 
Houston – (281) 655-4000* 
Houston – (713) 655-1161• 
Longview – (903) 753-1020* 
San Antonio – (210) 525-8048• 
Texarkana – (903) 792-3305* 
Wichita Falls – (940) 720-7610*

Vermont 
Manchester – (802) 362-4111* 
St. Johnsbury – (802) 751-0500*

Virginia 
Charlottesville – (434) 974-8300* 
Charlottesville – (434) 984-7100* 
Lynchburg – (434) 845-1000* 
Martinsville – (276) 632-7151* 
Radford – (540) 633-5740* 
Richmond – (804) 727-6400• 
Richmond – (804) 727-6767•
Washington 
Bellevue – (425) 637-3600*
Olympia – (360) 918-7900*
Seattle – (206) 654-3900* 
Wenatchee – (509) 663-8604*

Wisconsin 
Appleton – (920) 991-1415* 
Appleton – (920) 735-9511* 
Brookfield – (262) 794-1000*• 
Eau Claire – (715) 852-1990* 
Green Bay – (920) 437-2555* 
La Crosse – (608) 785-1727* 
Madison – (608) 241-9516* 
Mequon – (262) 243-3125* 
Milwaukee-Glendale – (414) 276-5014* 
Oconomowoc – (262) 560-3800* 
Racine – (262) 554-4660* 
Rhinelander – (715) 362-1719* 
Stevens Point – (715) 343-5688* 
Wausau – (715) 848-2911* 
West Bend – (262) 338-5889*

Wyoming 
Casper – (307) 232-9450* 
Sheridan – (307) 672-3434*

Stifel Bank & Trust 
St. Louis – (314) 317-6900

Stifel Capital Advisors 
New York – (212) 430-6200•

Stifel Nicolaus Canada 
Calgary, Alberta – (403) 265-1939• 
Toronto, Ontario – (416) 815-0888•

Stifel Nicolaus Europe Limited 
London, England – 011-44-207-557-6030• 
London, England – 011-44-203-205-3601• 
Madrid, Spain – 011-34-91-458-5500• 
Geneva, Switzerland – 011-41-22-994-0606• 

* Private Client Group Office
•	Institutional Group Office

Shareholder Information

Annual Meeting 
  The 2013 annual meeting of stockholders will be held at Stifel’s headquarters, One Financial Plaza, 501 North Broadway, 
  2nd Floor, St. Louis, Missouri, on Wednesday, June 12, 2013, at 11:00 a.m.

Transfer Agent 
  The transfer agent and registrar for Stifel Financial Corp. is Computershare Trust Company, n.a., Canton, Massachusetts.

Stock Listings 
  The common stock of Stifel Financial Corp. is traded on the New York Stock Exchange and Chicago Stock Exchange under  
the symbol “SF.”  The high/low sales prices for Stifel Financial Corp. common stock for each full quarterly period for the   

  calendar years are as follows:

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Sales Price

2012

2011

High

Low

High

Low

$         39.84

$ 32.02

$         49.94

$ 40.68

38.65

36.44

35.18

29.33

28.10

28.80

48.91

40.44

34.50

34.97

23.09

23.72

Reconciliation of GAAP Net Income to Core Earnings 
  A reconciliation of GAAP Net Income to Core Earnings and GAAP Net Income Per Diluted Share, the most directly    
  comparable measure under GAAP, to Core Earnings Per Diluted Share is included in the table below.

(in thousands, except per share amounts)

2008

2009

2010

2011

2012

GAAP Net Income
Acquisition-related revenues, net of tax
Acquisition-related charges, net of tax
    Compensation
    Other non-compensation charges

    Core Earnings

Earnings Per Share:

$55,502
3

$75,798
—

$

1,907
1,261

$ 84,134
69

$ 138,573
—

15,538
337

—
—

110,314
11,278

1,064
28,295

—
—

$71,380

$75,798

$ 124,760

$113,562

$ 138,573

GAAP Earnings Per Diluted Share
Acquisition-related charges

    Core Earnings Per Diluted Share

$

$

1.32
0.37

1.69

$

$

1.56
—

1.56

$

$

0.03
2.13

2.16

$

$

1.33
0.47

1.80

$

$

2.20
—

2.20

All stock price and per share amounts presented above reflect the three-for-two stock splits distributed in April 2011.

 
 
 
 
 
 
 
 
 
 
Investment Services Since 1890

Stifel Financial Corp. | www.stifel.com
One Financial Plaza | 501 North Broadway | St. Louis, Missouri 63102