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Stifel Financial

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Employees 5001-10,000
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FY2015 Annual Report · Stifel Financial
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ANNUAL
REPORT’15

COMPANY 
DESCR IP T ION

Stifel Financial Corp. is a financial services holding company headquartered in St. Louis, Missouri, that conducts its 
banking, securities, and financial services business through several wholly owned subsidiaries.  Stifel’s broker-dealer 
clients are served in the United States through Stifel, Nicolaus & Company, Incorporated; Keefe, Bruyette & Woods, Inc.; 
Miller Buckfire & Co., LLC; and Century Securities Associates, Inc. and in the United Kingdom and Europe through Stifel 
Nicolaus Europe Limited.  The Company’s broker-dealer affiliates provide securities brokerage, investment banking, 
trading, investment advisory, and related financial services to individual investors, professional money managers, 
businesses, and municipalities.  Stifel Bank & Trust offers a full range of consumer and commercial lending solutions.  
Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services.  

STATEMENT of 
COM M I T M E NT

To Our Associates:  current and future, our commitment is to provide an entrepreneurial environment that encourages 
unconfined, long-term thinking.  We seek to reward hard-working team players that devote their energy and attention to 
client needs.  At work, at home, and in their communities, we seek to be their Firm of Choice. 

To Our Clients:  individual, institutional, corporate, and municipal, our commitment is to listen and consistently deliver 
innovative financial  solutions.  Putting the welfare of clients and community first, we strive to be the Advisor of Choice in 
the industry.  Pursuit of excellence and a desire to exceed clients’ expectations are the values that empower our Company 
to achieve this status. 

To Our Shareholders:  small and large, our commitment is to create value and maximize your return on investment 
through all market cycles.  By achieving the status of Firm of Choice for our professionals and Advisor of Choice for  
our clients, we are able to deliver value to our shareholders as their Investment of Choice. 

I N V ES T M E N T 
OF  CHOICE

A DV I S O R 
OF CHOICE

F I R M 
OF CHOICE

 
 
FINANCIAL 
H I G H L I G H TS

Operating Results:1
in thousands, except per share amounts

Total Revenues

Net Income

Earnings Per Diluted Share  
Non-GAAP Net Income2
Non-GAAP Earnings Per Diluted Share2

Financial Position:
in thousands, except per share amounts

2011

2012

2013

2014

2015

$1,418,372

$1,627,483

$2,019,814

$2,249,685

$2,376,993

$84,269

$1.34

$113,697

$1.80

$145,296

$2.31

$145,296

$2.31

$172,907

$2.35

$184,658

$2.51

$179,130

$2.35

$210,432

$2.76

$92,336

$1.18

$193,061

$2.46

2011

2012

2013

2014

2015

Total Assets

Shareholders’ Equity

Book Value Per Share 

$4,951,900

$6,966,140

$9,008,870

$9,518,151

$13,335,915

$1,302,105 

$1,494,661 

$2,058,849 

$2,322,038 

$2,492,416 

$25.10

$27.24

$32.30

$35.00

$37.19

1   The operating results are from continuing operations.  The results for SN Canada are classified as discontinued operations for all periods presented.
2  Non-GAAP Net Income and Non-GAAP Earnings Per Diluted Share represent GAAP net income and GAAP diluted earnings per share adjusted for:  
(1) acquisition-related charges; (2) litigation-related expenses associated with the civil lawsuit and related regulatory investigation in connection with the 
ongoing matter with five Southeastern Wisconsin school districts in 2011; and (3) the U.S. tax benefit in 2013 arising out of the Company’s investment in 
SN Canada.  See Reconciliation of GAAP Net Income to Non-GAAP Net Income on the inside back cover.

Total Revenues: In millions

Non-GAAP Net Income2: In millions

Non-GAAP Earnings 
Per Diluted Share2

2,400

1,800

1,200

600

0

13,500

10,125

6,750

3,375

0

220

165

110

55

0

2.80

2.10

1.40

.70

0

11

12

13

14

15

11

12

13

14

15

11

12

13

14

15

Total Assets: In millions

Shareholders’ Equity:
In millions

Book Value Per Share

2,500

1,875

1,250

600

0

38.00

28.50

19.00

9.50

0

11

12

13

14

15

11

12

13

14

15

11

12

13

14

15

1

SHAREHOLDER
L E T T E R

Dear Fellow Shareholders, Clients, and Associates

2015 was a year of duality for the financial services 
industry and our firm.  The first six months of the year, 
while not necessarily the best of times, nevertheless 
presented a relatively strong and stable operating 
environment.  The second half of the year felt more like 
the worst of times and saw a slowdown in global growth, 
increasing concerns about China, falling commodity  
prices – in particular oil – and the 
first rate hike from the U.S. Federal 
Reserve in nearly 10 years.

(in thousands)

Net Revenues
Contribution
AUM

Total Revenues
Non-GAAP Net Income
Non-GAAP EPS

Stifel’s 2015 results mirrored 
the macro forces that drove 
the market and economy.   
We started with a strong first 
half, and despite a difficult final 
two quarters, our company 
posted solid results for the year.  
We recorded annual revenues  
of $2.4 billion, representing 
our 20th consecutive year 
of record net revenue.  This 
year, our company also made 
significant investments in 
our infrastructure, limited the 
growth of our balance sheet 
while maintaining excess 
capital, and incurred merger-
related expenses.  These 
decisions reflect our continued 
long-term vision for the firm, 
but in the short term, they 
intensified the challenging market environment’s impact 
on our results.  Accounting for all this, net income under 
generally accepted accounting principles (“GAAP”) was 
$92 million, or $1.18 per diluted share. 

Equity
Fixed Income
Total
Capital Raising
Advisory

Equity
Fixed Income
Total

201 5 RESULTS

TOTAL FIRM

GLOBAL WEALTH MANAGEMENT

INSTITUTIONAL

Equity Net Revenues
Fixed Income Net Revenues
Institutional Group Net Revenues
Contribution

INSTITUTIONAL BROKERAGE

INVESTMENT BANKING

2015 %

$2,376,993    6         
(8)
2.46 (11)

193,061

 12
1,377,313 
 10
382,126 
234,070,000  25

571,405  (15)
404,189 
 26
975,594    (2)
141,042  (15)

235,155 
(6)
251,019    19
   5
486,174 

349,659  (24)
153,393 
 53
503,052  (11)
307,571   6
195,481 (29)

franchise, as merger-related.  Excluding the impact of 
these merger-related expenses, non-GAAP net income 
was $193 million, or $2.46 per diluted share, for 2015.  

I remain confident in our long-term strategy, which,  
since 1997, has grown the firm from 700 associates  
to over 7,000; from $110 million in revenue to over  

$2.3 billion; from $40 million in 
market capitalization to over $2 
billion.  Our firm is built to withstand 
years like 2015, and while we must 
respond to the current market 
environment, we will also continue 
to execute our long-term strategy 
to create shareholder value.  We 
will integrate our recent mergers, 
prudently leverage our excess 
capital – primarily through growth 
of bank-funded, interest-earning 
assets – and streamline our 
operating expenses.  I am cognizant 
that our stock price closed the year 
at $42.36, down 17%, and has 
experienced significant weakness 
during the start of 2016, but I believe 
our stock will rebound as the market 
recognizes the continued earning 
power of our franchise.  

Global Wealth Management  
posted record revenue of  
$1.4 billion, an increase of  

We also provide our results on a non-GAAP basis, which 
exclude the impact of merger-related expenses.  Our 
long-term approach to strategic mergers is to structure 
transactions in order to maximize both associate 
retention and tax efficiency.  We also view the cost of 
duplicate expenses, which will not continue as part of 
the normal ongoing expense to operate the combined 

2

12% over 2014, and achieved record profitability.   
Stifel Bank ended the year with over $7 billion in assets 
while maintaining a conservative risk profile.  Our asset 
management business posted over $100 million in 
revenue with assets under management of over $25 
billion.  Strategically, we are focused on the intersection 
of technology and personal advice.  We are committed 
to investing in systems to assist our advisors in helping 
their clients understand, organize, and plan their assets, 
liabilities, and wealth.  We also respect the importance of 
our advisors’ relationships with their clients and the value 
of personalized advice. 

Our Institutional Business comprises Institutional Client 
Services and Investment Banking.  Our strategy is to 
provide our institutional clients value-added services,  
while understanding the structural changes occurring  
in this business.  This business is highly correlated to  
the growth in the U.S. economy, and we believe we are  
well positioned as economic conditions improve.  

Our Institutional Client Services (sales, trading, and 
research for debt and equity) recorded revenue of $486 
million, an increase of 5%.  Equity revenues totaled $235 
million, down 6%, while fixed income revenues were 
$251 million, up 19%.  Our improvement in fixed income, 
especially in credit markets, was buoyed by our acquisition 
of Sterne Agee.  

Stifel remains the No. 1 provider of U.S. research, with  
more than 1,400 companies under coverage by our two 
research franchises, Stifel and KBW.  I am also pleased 
to report that, based on our international investments 
and growth, Stifel now stands as the 14th largest global 
provider of research and the 2nd largest global provider  
of small cap research.  2015 also marked the 12th year in 
a row that Stifel Research ranked in the top 10 of all U.S. 
firms in the Thomson Reuters StarMine Analyst Awards.   
In fact, Stifel has earned the 5th most awards of all firms  
in the U.S. since 2004.

Investment Banking revenues totaled $503 million, down 
11% from the record achieved in 2014.  Capital-raising 
revenues were $308 million, and advisory revenues totaled 
$195 million.  The scale and growth of our investment bank 
are best illustrated by the following table (in millions):

2013 - 2015 
AVERAGE

2010 - 2012 
AVERAGE

% CHANGE

Capital Raising

$290

Advisory

Total Banking

$224

$514

$151

$84 

$235

92%

165%

118%

We achieved record revenue for our public finance  
business, driven by both geographic and sector 
diversification.  I could not be more pleased with the 
melding of the legacy Stifel Public Finance associates with 
the talented professionals from Stone & Youngberg, De La 
Rosa, Merchant Capital, and our organic recruiting growth 
from across the industry.  How has this business grown?  
Last year, we senior managed 799 negotiated transactions 

RONALD J. KRUSZEWSKI
Chairman of the Board and Chief Executive Officer

201 5 RELE VANCE

• 2,875 Financial Advisors in 359 offices managing over  
  $230 billion in assets 

• Stifel Bank with over $7 billion in assets 

• 1,742 global stocks under coverage
  –  #1 U.S. domestic research department by coverage,  

  with over 1,400 companies 

  –  #1 U.S. research provider in mid cap and small cap
  –  #5 in total Thomson Reuters StarMine Analyst  

  Awards since 20041 

• Represented 61 U.S. companies in 2015 and ranked  
  as the #1 middle-market M&A advisor in transactions  
  under $1 billion2 

• Stifel was named 2015 Mid-Market Equity House of  
  the Year by Thomson Reuters’ International Financing  
  Review (IFR) 

• In 2015, book ran 50% of our equity deals, up from  
  23% in 2011

• #1 in U.S. equity managed offerings in transactions  

for issuers under $1 billion market cap3

• #1 underwriter of municipal negotiated issues by  
  number of issues (#7 by par value)4
  –  Earned a #1 ranking by par value in several categories: 

  –  K-12 Financing
  –  Assessment District and Tax Increment Financing

1  Includes companies acquired by Stifel.  See www.stifel.com/research  
  for more information on the awards.
2  Source: Dealogic M&A Analytics 
3  Source: Dealogic
4 Source: Thomson Reuters 

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
SHAREHOLDER
L E T TE R

and raised $16.6 billion, nationally ranking No. 1 in 
number of transactions and No. 7 in proceeds raised.   
In 2008, we senior managed 72 negotiated transactions 
and raised $1 billion in par value, which ranked Stifel 36th 
nationwide.  In 2015, we were once again the nation’s 
leading underwriter for K-12 and Assessment District 
and Tax Increment Financing issuers, both in number 
of transactions and par value raised. 

With respect to equity, we managed or co-managed 179 
offerings, of which 50% were book run deals.  Some key 
equity financing transactions include:  joint book runner 
on two follow-on offerings for Q2 Holdings, lead book 
runner for a follow-on offering for Egalet Corporation 
after leading their IPO in 2014, joint book runner on three 
follow-on offerings for Dave & Buster’s Entertainment, 
Inc., and joint book runner and co-lead on $3.6 billion of 
aggregate capital raises for three Greek banks:  National 
Bank of Greece, Eurobank, and Alpha Bank.  In debt 
capital markets, we had a number of notable transactions, 
including:  sole placement agent of a $230 million private 
placement for Recovery Centers of America and joint 
book runner of a $250 million senior notes offering for 
DuPont Fabros Technology.  On the advisory front, we 
were involved in several marquee transactions, including:  
representing Susquehanna Bancshares, Inc. in its $2.5 
billion sale to BB&T Corp., advising ViaSystems in its 
$950 million sale to TTM Technologies, and representing 
Microsemi Corp. in its $2.5 billion acquisition of PMC 
Sierra, Inc.

The success of our institutional equity businesses 
throughout 2015 did not go unnoticed, as Stifel was 
honored to be named U.S. Mid-Market Equity House 
of the Year by International Financing Review for the 
second time in three years.  This award is not only a 
recognition of the business’s 2015 achievements, but 
also the culmination of all our recent investments in our 
Institutional Group, reinforcing Stifel’s leadership among 
middle-market firms. 

2015 represented a year of investment in our company’s 
infrastructure, primarily risk management and our  
internal control environment.  We made a strategic 

4

decision to strengthen our systems while keeping our 
total assets below $10 billion.  During the fourth quarter,  
we determined that we had the infrastructure in place  
to resume our asset growth, and we began 2016 with 
over $13 billion in assets.  At year-end, our Tier 1 leverage 
ratio was 16.6% and risk-based capital ratio was 26.3%, 
providing the capital to further grow our assets.  In 
addition, during 2015 and the first part of 2016, we 
repurchased 4,482,000 million shares at an average  
price of $40.65 per share.

Stifel has long approached mergers and acquisitions 
opportunistically and with patience.  We are not 
motivated to achieve growth for growth’s sake, and our 
philosophy is to wait for the right opportunities.  Each 
opportunity that we consider must satisfy the following 
criteria: (1) the business needs to be a strategic fit, (2) 
the people need to be a cultural fit, and (3) the merger 
needs to be shareholder accretive in a reasonable period 
of time.

In 2015, these criteria were met with the acquisitions 
of Merchant Capital, Sterne Agee, Barclays Wealth and 
Investment Management, Americas, and the announced 
acquisition of Eaton Partners.  Through these strategic 
investments, we augmented our fixed income, public 
finance, and wealth management capabilities while  
also enhancing our advisory platform.  I am pleased  
to welcome the talented associates from these firms  
to Stifel.

A priority of ours has been to recruit exceptionally 
talented leaders to Stifel’s Board of Directors to add  
to the leadership of our firm.  I am pleased to welcome 
Kathleen Brown and Maura Markus to the board, and 
I look forward to their future contributions.  These two 
outstanding individuals possess a deep understanding 
of our industry and have achieved great success in their 
respective careers.  I would also like to thank our retiring 
directors, Alton Irby III and Charles Dill, for their valuable 
contributions to Stifel.  Their extensive industry and 
corporate experience were instrumental in the growth  
and performance of the company during their time on  
the Board.

In 2015, Stifel marked its 125th anniversary.  I have taken 
this opportunity to look back over the firm’s history, and 
that perspective has strengthened and renewed my faith 
in our long-term prospects.  Over a century and a quarter, 
Stifel has grown by taking educated risks and reinventing 
itself to become bigger, more efficient, and more relevant.  
Consider our acquisition of Legg Mason Capital Markets 
in 2005, which was a substantial risk at the time – we 
doubled the size of the firm – but became the foundation 
for the thriving institutional business we have today.  
We have taken many such risks in the last 17 years alone, 
and I believe the payoff is reflected in the nearly 1,700% 
growth of our stock, as compared to 176% in the S&P 500 
over the same period.

The past shows what it takes to build a firm that thrives 
for 125 years, but that perspective alone does not provide 
a formula for a 250-year firm.  The future is risky and 
uncertain – our industry is built on that very premise.  
However, by living up to the values, ethics, and traditions 
at the core of our firm, we can reduce that risk.  I can 
think of no better expression of Stifel’s values than our 
namesake’s motto: “safeguard the money of others as  
if it were your own.”  Further, I believe the manner in 
which we conduct business is more important than the 
revenues generated.  We always have and always will put 
client interests first.  We do the right thing, and we serve 
the communities in which we live.  

Yet, even guided by tradition, our perspective on the 
past cannot carry us into the future.  The firm must meet 
uncertainty head on, by being willing to continuously take 
risks, reinvent itself, and invest in growing its relevance.  
That is what our long-term strategy is all about – that 
is why we are always poised, with the right people on 
the right platform, to take advantage of unique and 
unplanned opportunities, whenever they arise.  That is 
how we will create long-term value for our clients, our 
associates, and most importantly, our shareholders for 
the next 125 years.

As always, we sincerely thank our shareholders and 
clients for their support, as well as our more than 
7,000 associates for their commitment to excellence.

RONALD J. KRUSZEWSKI
Chairman of the Board and Chief Executive Officer

“As the three members of the Office of the President, 
we are charged with running our core businesses on 
a day-to-day basis.  We strive to do this profitably and 
in a manner consistent with the firm’s core values. 
We each firmly believe that the manner in which we 
conduct business is more important than the profits 
derived.  Putting our clients’ interests first, acting 
with integrity, encouraging teamwork in a meritocracy, 
and protecting our reputation are cornerstones to 
our business philosophy.  We do so as a team, each 
responsible for a different area, but at the same time  
in a collaborative manner, being ever mindful of 
the risk of creating sub-cultures that can arise from 
running our businesses in too insular a manner.

This team approach fosters a consistent culture 
across many different business lines, leading to 
a better overall experience for both our clients 
and our associates.  This, in turn, is a benefit to 
our shareholders.  A consistent, compliant, and 
collaborative organization is the ultimate goal of  
the Office of the President.  We strive to achieve  
that goal every day.”

LEFT-TO-RIGHT 

THOMAS P. MULROY
Co-President and Co-Director, Institutional Group

VICTOR NESI
Co-President and Co-Director, Institutional Group

JAMES M. ZEMYLAK
Co-President, Director of Global Wealth Management, 
and Chief Financial Officer

5

BOARD  of
B O A R D of
D I R E C T O R S
D I R ECTO R S

Stifel Financial Corp. Board of Directors and Officers

Ronald J. Kruszewski* 
Chairman of the Board 
and Chief Executive Officer 

Thomas W. Weisel* 
Chairman of the Board

Bruce A. Beda* 
Chief Executive Officer  
Kilbourn Capital Management, LLC

Michael W. Brown* 
Former Vice President and 
Chief Financial Officer 
Microsoft Corporation

Charles A. Dill* 
Partner 
Two Rivers Associates

John P. Dubinsky* 
President and Chief Executive Officer  
Westmoreland Associates, LLC 
President and Chief Executive Officer  
CORTEX

Robert E. Grady* 
Partner and Managing Director 
Cheyenne Capital Fund

*Director

Frederick O. Hanser* 
Board of Managers 
Retired Vice Chairman 
St. Louis Cardinals, LLC

Richard J. Himelfarb* 
Vice Chairman of the Board 
Chairman, Investment Banking

Alton F. Irby III* 
Founding Partner 
London Bay Capital LLC 

Thomas B. Michaud* 
President and Chief Executive Officer 
Keefe, Bruyette & Woods

Thomas P. Mulroy* 
Co-President 
Co-Director, Institutional Group

Victor Nesi* 
Co-President 
Co-Director, Institutional Group

James M. Oates* 
Chairman 
Hudson Castle Group, Inc.

Ben A. Plotkin* 
Vice Chairman of the Board

Kelvin R. Westbrook* 
President and Chief Executive Officer 
KRW Advisors, LLC

James M. Zemlyak* 
Co-President 
and Chief Financial Officer

Michael J. Zimmerman* 
Vice Chairman 
Continental Grain Company

Mark P. Fisher 
Senior Vice President, 
General Counsel,  
and Co-Corporate Secretary

David M. Minnick 
Senior Vice President,  
General Counsel, 
and Co-Corporate Secretary

David D. Sliney 
Senior Vice President 

Stifel, Nicolaus & Company, Incorporated Board of Directors

Ronald J. Kruszewski 
Chairman of the Board and  
Chief Executive Officer

James M. Zemlyak 
Executive Vice President 
Chief Operating Officer

Richard J. Himelfarb 
Executive Vice President 
Chairman, Investment Banking

Michael F. Imhoff 
Senior Vice President 
Director, Denver Municipal Trading

Thomas R. Kendrick IV 
Senior Vice President 
Director, Syndicate

Thomas P. Mulroy 
Executive Vice President 
Co-Director, Institutional Group

David D. Sliney 
Senior Vice President 
Director, Strategic Planning, 
Technology, and Operations

Hugo J. Warns III, CFA 
Senior Vice President 
Director, Equity Research

BRANCH
LO C AT I O N S

Alabama 
Auburn – (334) 539-3508* 
Birmingham – (205) 440-4550* 
Birmingham – (205) 414-3332*• 
Decatur – (256) 309-5868* 
Mobile – (251) 344-3600* 
Mobile – (251) 344-9535* 
Montgomery – (334) 213-1600* 
Montgomery – (334) 263-3892* 
Montgomery – (334) 834-5100• 
Tuscaloosa – (205) 561-5800*

Arizona 
Green Valley – (520) 393-1500* 
Phoenix – (602) 952-2500*• 
Scottsdale – (480) 991-3277* 
Tucson – (520) 209-7400*

Arkansas 
Fort Smith – (479) 782-2527* 
Little Rock – (501) 821-3680* 
Little Rock – (501) 374-8276*

California 
Auburn – (530) 889-8775* 
Bakersfield – (661) 321-7300* 
Bonsall – (760) 643-1235* 
Carlsbad – (760) 804-3400* 
Chico – (530) 891-1133* 
Del Mar – (858) 755-1614* 
Fort Jones – (530) 468-2408* 
Fresno – (559) 437-4060* 
Grass Valley – (530) 273-9877* 
Irvine – (949) 271-5100* 
Lincoln – (916) 409-1300* 
Los Angeles – (310) 208-1329* 
Los Angeles – (213) 443-5000• 
Monterey – (831) 333-0963* 
Murrieta – (951) 461-7220* 
Newport Beach – (949) 252-1324* 
Oroville – (530) 534-8021* 
Oxnard – (805) 604-6700* 
Palm Desert – (760) 834-6900* 
Paradise – (530) 872-5110* 
Pasadena – (626) 564-0311* 
Paso Robles – (805) 238-3080* 
Rancho Bernardo – (858) 879-4000* 
Redding – (530) 244-7199* 
Redlands – (909) 307-8478* 
Roseville – (916) 626-3322* 
San Francisco – (415) 364-6800*• 
San Francisco – (415) 364-7800* 
San Jose – (408) 985-6811* 
San Juan Capistrano – (949) 234-2340* 
San Luis Obispo – (805) 783-2921*
Santa Barbara – (805) 957-1840* 
Santa Barbara – (805) 883-4960* 
Santa Rosa – (707) 542-3521* 
Visalia – (559) 622-1040* 
Walnut Creek – (925) 746-6560* 
Westlake Village – (805) 496-8150*

Colorado 
Cherry Creek – (720) 409-5337* 
Colorado Springs – (719) 442-2646* 
Denver – (303) 534-1180* 
Denver – (303) 296-2300• 
Fort Collins – (970) 267-9666*• 
Glenwood Springs – (970) 945-5275*
Greeley – (970) 350-7200* 
Greenwood Village – (720) 963-7900*
Pueblo – (719) 546-0470*

Connecticut 
Greenwich – (203) 717-6500• 
Hamden – (203) 772-7200* 
Hartford – (860) 249-2341* 
Hartford – (860) 722-5900• 

Madison – (203) 245-5908*
New London – (860) 440-3373*

Delaware 
Greenville – (302) 351-1450*

District of Columbia 
Washington – (202) 495-3542* 
Washington – (202) 756-7760•

Florida 
Boca Raton – (561) 982-2600*• 
Clearwater – (727) 614-4930* 
Daytona Beach – (386) 947-6000* 
Fort Myers – (239) 985-6540*
Fort Pierce – (772) 672-5125*
Gainesville – (352) 373-2500* 
Melbourne – (321) 757-7209*  
Miami – (786) 257-2400*  
Naples – (239) 417-6740* 
Ocala – (352) 237-2200* 
Orlando – (407) 956-6800.
Palm Beach – (561) 868-8685* 
Palm Beach Gardens – (561) 615-5300* 
Pensacola – (850) 436-2000* 
Ponte Vedra Beach – (904) 543-7120*
Rosemary Beach – (850) 231-0972. 
Sarasota – (941) 366-5443*
Stuart – (772) 403-8300* 
Tampa – (813) 426-8621*
Tampa – (813) 424-2670. 
Titusville – (321) 222-2303* 
Vero Beach – (772) 299-4967*

Georgia 
Atlanta – (404) 504-2760• 
Atlanta – (404) 231-6500*• 
Atlanta – (770) 552-0939• 
Augusta – (706) 737-0860* 
Columbus – (706) 660-3940* 
Gainesville – (770) 531-1103* 
LaGrange – (706) 845-7888* 
Macon – (478) 743-4171* 
Savannah – (912) 598-3010* 
Savannah – (912) 234-5400* 
Valdosta – (229) 293-1125* 
Warner Robins – (478) 953-1313*

Hawaii 
Honolulu – (808) 521-2601* 
Maui – (808) 871-2040*

Idaho 
Boise – (208) 401-2020*
Coeur d’Alene – (208) 765-7005* 
Idaho Falls – (208) 524-6900* 
Ketchum – (208) 622-8720* 
Lewiston – (208) 750-3080* 
Pocatello – (208) 425-5600*

Illinois 
Alton – (618) 463-4697* 
Belleville – (618) 233-5685* 
Bloomington – (309) 661-0004• 
Chicago – (312) 726-5900*• 
Chicago – (312) 564-8651* 
Decatur – (217) 429-4290* 
Deer Park – (847) 438-2740.
Edwardsville – (618) 659-3780* 
Geneva – (630) 845-7900* 
Jacksonville – (217) 243-8060* 
Lake Forest – (847) 615-0677* 
Lisle – (312) 589-3929• 
Mattoon – (217) 235-0353* 
Orland Park – (708) 390-5900* 
Quincy – (217) 228-0053* 
Rockford – (815) 654-5500* 
Springfield – (217) 726-0875* 
Waterloo – (618) 939-9400*

Indiana 
Anderson – (765) 649-2339* 
Crown Point – (219) 756-0100* 
Elkhart – (574) 293-2202* 
Evansville – (812) 475-9353* 

Fort Wayne – (260) 459-3989* 
Indianapolis – (317) 706-1420* 
Indianapolis – (317) 571-4600* 
South Bend – (574) 288-3040*

Iowa 
Ames – (515) 233-4064* 
Atlantic – (712) 243-5500* 
Des Moines – (515) 661-6271• 
Mason City – (641) 423-2323* 
Sioux City – (712) 252-6920* 
Storm Lake – (712) 732-2663* 
Waterloo – (319) 233-3400*

Kansas 
Lawrence – (785) 842-7800* 
Manhattan – (785) 776-1066* 
Overland Park – (913) 345-4200*• 
Topeka – (785) 271-1300* 
Wichita – (316) 264-6321* 
Wichita – (316) 925-4456*

Kentucky 
Louisville – (502) 425-1230*•  
Shelbyville – (502) 633-7170*

Louisiana 
Baton Rouge – (225) 769-0715* 
Baton Rouge – (334) 213-1600• 
New Orleans – (504) 299-1011*•

Maryland 
Annapolis – (410) 280-9711• 
Baltimore – (410) 659-2300* 
Baltimore – (443) 224-1400• 
Baltimore – (410) 454-2171• 
Bel Air – (410) 809-6700* 
Bethesda – (301) 841-3776* 
Bethesda – (301) 941-2400• 
Cumberland – (240) 362-7175* 
Frederick – (240) 415-7121* 
Hunt Valley – (410) 527-1138*

Massachusetts 
Boston – (617) 235-7800* 
Boston – (617) 488-4480* 
Boston – (617) 488-4100• 
Boston – (617) 848-2777• 
Harwich – (508) 432-2079* 
Hyannis – (508) 420-7000* 
Longmeadow – (413) 565-8100*
Plymouth – (508) 927-7030* 
Wellesley – (781) 239-2800*

Michigan 
Ann Arbor – (734) 213-5103* 
Fremont – (231) 924-0250* 
Grand Haven – (616) 846-3620* 
Grand Rapids – (616) 942-1717* 
Grosse Pointe Farms – (313) 886-4493*  
Okemos – (517) 333-3576*• 
Portage – (269) 384-5024* 
Port Huron – (810) 989-7950* 
Shelby Township – (586) 566-4999* 
St. Joseph – (269) 983-7300* 
Traverse City – (231) 995-7000*

Minnesota 
Baxter – (218) 825-8523* 
Golden Valley – (763) 542-3700*  
Mankato – (507) 625-3127* 
Minneapolis – (612) 455-5555*• 
New Ulm – (507) 354-8589* 
Rochester – (507) 288-9622* 
St. Cloud – (320) 253-1300* 
Virginia – (218) 741-7744* 
Walker – (218) 547-3526* 
Wayzata – (952) 473-6010*

Mississippi 
Columbus – (662) 327-1891* 
Gulfport – (228) 863-0881* 
Jackson – (601) 898-3656* 
Meridian – (601) 693-2755* 
Tupelo – (662) 690-3191*

BRANCH
LO C AT I O N S

Missouri 
Cape Girardeau – (573) 335-8454* 
Chesterfield – (636) 530-6600* 
Chillicothe – (660) 646-8565* 
Clayton – (314) 862-8800* 
Columbia – (573) 874-2199* 
Frontenac – (314) 872-8900* 
Jefferson City – (573) 635-7997* 
Joplin – (417) 781-6161* 
Kansas City – (816) 531-7777* 
O’Fallon – (636) 695-2650* 
Rolla – (573) 364-8930* 
Springfield – (417) 886-2855* 
St. Joseph – (816) 364-3334* 
St. Louis – (314) 342-2000*• 
Sunset Hills – (314) 909-0238*

Montana 
Billings – (406) 252-2447* 
Bozeman – (406) 586-1385* 
Great Falls – (406) 761-3500* 
Kalispell – (406) 755-9400*

Nebraska 
Lincoln – (402) 421-1019* 
Omaha – (402) 955-1033*

Nevada 
Reno – (775) 786-8500*

New Hampshire 
New London – (603) 526-8130* 
Portsmouth – (603) 433-1774* 
Woodsville – (603) 747-9741*

New Jersey 
Florham Park – (973) 549-4000*• 
Hackensack – (201) 881-7950* 
Marlton – (856) 810-4800* 
Princeton – (609) 799-1180* 
Ramsey – (201) 669-3030* 
Roseland – (973) 533-4000*• 
Roxbury – (973) 598-8300* 
Shrewsbury – (732) 720-2030*

New York 
Binghamton – (607) 651-9540*  
Garden City – (516) 663-5200* 
Goshen – (845) 615-2300* 
Hauppauge – (631) 360-5700* 
Melville – (631) 492-1100* 
New York – (212) 847-6500*• 
New York – (212) 328-1000*• 
New York – (212) 742-8923• 
New York – (212) 887-7777• 
New York – (212) 554-7100• 
New York – (212) 763-8200• 
Olean – (716) 372-2839* 
Oyster Bay – (516) 624-2700* 
Poughkeepsie – (845) 471-8080* 
Rochester – (585) 454-3985* 
White Plains – (914) 694-8600*

North Carolina 
Brevard – (828) 877-5856* 
Chapel Hill – (919) 932-3220• 
Charlotte – (704) 554-6039* 
Fayetteville – (910) 438-0715* 
Greensboro – (336) 478-3700* 
Greenville – (252) 353-2052* 
Pinehurst – (910) 246-5352* 
Raleigh – (919) 645-5900* 
Rocky Mount – (252) 443-2724* 
Southport – (910) 454-1500* 
Wilmington – (910) 679-2130*

North Dakota 
Bismarck – (701) 255-4225* 
Dickinson – (701) 225-9101* 
Grand Forks – (701) 746-1365* 
Jamestown – (701) 251-1152* 
Williston – (701) 572-4527*

Ohio 
Alliance – (330) 823-7666* 
Boardman – (330) 599-5900* 
Canfield – (330) 599-5940* 
Canfield – (330) 533-7191* 
Canton – (330) 454-5390* 
Cincinnati – (513) 794-0030* 
Cincinnati – (513) 562-8538• 
Cleveland – (216) 623-1170• 
Columbus – (614) 463-9360* 
Columbus – (614) 227-3792• 
Dayton – (937) 847-8214* 
Dublin – (614) 789-9354* 
Fairlawn – (330) 668-6257* 
Granville – (740) 344-2600* 
Kent – (330) 678-2151* 
Lancaster – (740) 654-5996* 
Lima – (419) 227-3331* 
Mansfield – (419) 524-4009* 
Marion – (740) 386-6911* 
Marysville – (937) 644-8686*
Medina – (330) 721-2101* 
Pepper Pike – (216) 593-7400* 
Salem – (330) 337-9911* 
Sandusky – (419) 625-5432* 
Steubenville – (740) 264-7254* 
Warren – (330) 393-1567* 
Westlake – (440) 835-4170* 
Zanesville – (740) 588-4600*

Oklahoma 
Muskogee – (918) 683-3700* 
Oklahoma City – (405) 842-0402* 
Tulsa –  (918) 877-3361*

Oregon 
Eugene – (541) 345-6003* 
Medford – (541) 770-7350* 
Portland – (503) 499-6260* 
Salem – (503) 315-4993*

Pennsylvania 
Altoona – (814) 944-2065* 
Beaver – (724) 728-0436* 
Bethel Park – (412) 854-7500* 
Bloomsburg – (570) 380-6140* 
Center Valley – (610) 782-5400* 
Conshohocken – (610) 567-1900* 
Easton – (610) 317-4420* 
Franklin – (814) 432-3169* 
Greensburg – (724) 837-2300* 
Johnstown – (814) 269-9211* 
Lebanon – (717) 279-3510* 
Philadelphia – (215) 861-7150• 
Philadelphia – (215) 854-7248• 
Pittsburgh – (412) 456-0200*• 
Pittsburgh – (412) 250-3400* 
Sharon – (724) 346-4175* 
St. Marys – (814) 788-5260* 
Warren – (814) 726-7067* 
West Chester – (484) 653-3733* 
West Conshohocken – (610) 260-9530• 
Wilkes-Barre – (570) 200-3060* 
Yardley – (215) 504-1600* 
York – (717) 741-8900*

Rhode Island 
Providence – (401) 421-1045*

South Carolina 
Anderson – (864) 225-7177* 
Bluffton – (843) 706-6150*
Charleston – (843) 414-6760* 
Charleston – (843) 883-7450• 
Columbia – (803) 678-4320* 
Columbia – (803) 738-8100* 
Florence – (843) 665-7599* 
Hartsville – (843) 383-8401* 
Sumter – (803) 469-7070*

South Dakota 
Mitchell – (605) 996-8440* 
Sioux Falls – (605) 221-6900*

Tennessee 
Chattanooga – (423) 305-7471* 
Cookeville – (931) 881-2100*
Jackson – (731) 664-4435*
Johnson City – (423) 794-3187* 
Knoxville – (865) 670-2794* 
Memphis – (901) 766-0822*• 
Nashville – (615) 277-7000*•

Texas 
Austin – (512) 813-7200*• 
Austin – (512) 231-2286• 
Corpus Christi – (361) 693-3060* 
Dallas – (214) 706-9450*• 
Dallas – (214) 939-7611* 
Denton – (940) 382-8645* 
Houston – (281) 655-4000* 
Houston – (713) 237-4550* 
Houston – (713) 655-1161• 
Longview – (903) 753-1020* 
San Antonio – (210) 525-8048• 
Texarkana – (903) 792-3305* 
Waco – (254) 399-7450* 
Wichita Falls – (940) 720-7610*

Vermont 
Manchester – (802) 362-4111* 
St. Johnsbury – (802) 751-0500*

Virginia 
Charlottesville – (434) 974-8300* 
Fredericksburg – (540) 373-1821* 
Lynchburg – (434) 845-1000* 
Martinsville – (276) 632-7151* 
Radford – (540) 633-5740* 
Richmond – (804) 643-2400*• 
Richmond – (804) 727-6767• 
Richmond – (804) 643-4250•
Washington 
Bellevue – (425) 637-3600*
Olympia – (360) 918-7900*
Seattle – (206) 654-3900* 
Seattle – (425) 455-8122• 
Wenatchee – (509) 663-8604*

Wisconsin 
Appleton – (920) 991-1415* 
Appleton – (920) 735-9511* 
Brookfield – (262) 794-1000*• 
Eau Claire – (715) 852-1990* 
Green Bay – (920) 437-2555* 
La Crosse – (608) 785-1727* 
Madison – (608) 241-9516* 
Mequon – (262) 243-3125* 
Milwaukee-Glendale – (414) 276-5014* 
Milwaukee – (414) 326-3200• 
Oconomowoc – (262) 560-3800* 
Racine – (262) 554-4660* 
Rhinelander – (715) 362-1719* 
Stevens Point – (715) 343-5688* 
Wausau – (715) 848-2911* 
West Bend – (262) 338-5889*

Wyoming 
Casper – (307) 232-9450* 
Sheridan – (307) 672-3434*

Stifel Bank & Trust 
St. Louis – (314) 317-6900 

Stifel Trust Company 
St. Louis – (314) 342-4450

Delaware Trust Company 
Wilmington – (302) 351-8900

Stifel Nicolaus Canada 
Toronto, Ontario – (416) 815-0888•

Stifel Nicolaus Europe Limited 
London, England – 011-44-207-557-6030• 
London, England – 011-44-207-710-7600• 
London, England – 011-44-207-663-5400• 
Madrid, Spain – 011-34-91-458-5500• 
Geneva, Switzerland – 011-41-22-994-0606• 

*Private Client Group Office
 • Institutional Group Office

 
SHAREHOLDER
INFORMATION

Annual Meeting 
The 2016 annual meeting of shareholders will be held at Stifel’s headquarters, One Financial Plaza, 501 North Broadway, 
2nd Floor, St. Louis, Missouri, on Wednesday, June 15, 2016, at 11:00 a.m. 

Transfer Agent 
The transfer agent and registrar for Stifel Financial Corp. is Computershare Trust Company, n.a., Canton, Massachusetts. 

Stock Listings 
The common stock of Stifel Financial Corp. is traded on the New York Stock Exchange and Chicago Stock Exchange under 
the symbol “SF.”  The high/low sales prices for Stifel Financial Corp. common stock for each full quarterly period for the 
calendar years are as follows: 

First Quarter 

Second Quarter 

Third Quarter 

Fourth Quarter

Sales Price

2015

2014

High

Low

High

Low

$

57.75 

$

45.96 

$

51.59 

$

43.11 

59.93 

58.71 

47.17

51.98 

41.53 

40.52

50.66 

49.74 

52.15

43.57 

44.43 

41.47

Reconciliation of GAAP Net Income to Non-GAAP Net Income 
A reconciliation of GAAP Net Income to Non-GAAP Net Income and GAAP Net Income Per Diluted Share, the most directly  

comparable measure under GAAP, to Non-GAAP Earnings Per Diluted Share is included in the table below. 

(in thousands, except per share amounts)

2011

2012

2013

2014

2015

GAAP net income from continuing operations $ 84,269
Acquisition revenues, net of tax
69
Acquisition charges, net of tax
    Compensation
    Other non-compensation
U.S. tax benefit 1
    Non-GAAP Net Income
Earnings Per Share:
GAAP earnings per diluted share
Adjustments

1,064
28,295
—

1.34
0.46

$113,697

$

    Non-GAAP Earnings Per Diluted Share

$

1.80

$145,296
—

$172,907 $179,130 $ 92,336
2,367

2,927

3,203

—
—
—

48,694
20,007
(60,153)

17,453
10,922
— 

60,394
37,964
—

$145,296

$ 184,658 $210,432 $ 193,061

$

$

2.31
—

2.31

$

$

2.35 $
0.16

2.35 $
0.41

2.51 $

2.76 $

1.18
1.28

2.46

1 U.S. tax benefit in connection with discontinuing the operations of Stifel Nicolaus Canada, Inc. in 2013.

 
 
Stifel Financial Corp. | www.stifel.com
One Financial Plaza | 501 North Broadway | St. Louis, Missouri 63102