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STV Group

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FY2014 Annual Report · STV Group
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ANNUAL REPORT 
AND ACCOUNTS 2014
COMMERCIALLY FOCUSED 
CREATIVELY LED

Directors’ Report 
Strategic Report
01  2014 Financial Highlights
02  Meet the STV family
04  Chief Executive’s Review

– Consumer

12  – Productions
14  Performance Review
17  Principal Risks
19  Corporate Responsibility

Governance
26  Chairman’s Statement
28  Board of Directors 
30  Corporate Governance Report
44  Remuneration Report

Financial Statements
64 

 STV Group plc Consolidated 
Financial Statements – 
Independent Auditors’ Report 

68  Consolidated Income Statement
68 
 Consolidated Statement  
of Comprehensive Income

69  Consolidated Balance Sheet
70 

 Consolidated Statement  
of Changes in Equity
71  Consolidated Statement  

  of Cash Flows

72 

94 

 Notes to the Financial 
Statements
 STV Group plc Company 
Financial Statements – 
Independent Auditors’ Report

96  Company Balance Sheet
97 
 Notes to the Company  
Financial Statements

101  Five Year Summary

Additional Information
102  Shareholder Information
104   Notice of Annual  

General Meeting
115   Appendix to the  
Notice of Annual  
General Meeting

 
 
 
Directors’ Report  Strategic Report

2014 FINANCIAL HIGHLIGHTS

Revenue  
(£ millions)

Operating Profit  
(£ millions)

Pre-tax Profit  
(£ millions)*

102.0
2011

102.7
2012

112.1
2013

120.4
2014

15.0
2011

17.1
2012

18.0
2013

19.5
2014

12.7
2011

13.1
2012

15.2
2013

17.3
2014

+7%

+8%

+14%

EPS  
(pence)*

Dividends Per Share  
(pence)

Net Debt  
(£ millions)

34.5
2011

29.5
2012

34.4
2013

38.7
2014

–
2011

–
2012

2
2013

8
2014

54.5
2011

45.3
2012

35.7
2013

29.4
2014

+13%

+300%

-18%

* pre-exceptionals and IAS 19

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CHIEF EXECUTIVE’S REVIEW

MEET
THE STV
FAMILY

CORE CHANNEL

ON DEMAND

ONLINE

stv.tv

Peaktime audience 3x  
most watched commercial 
channel in Scotland

14m streams in 2014

3.6m monthly  
unique browsers

03

The STV Family of consumer services 
showcases our commitment to ensure our 
consumers can access STV’s content free  
of charge anywhere, anytime.
Through the STV family we are successfully 
increasing our commercial market share and 
extending the services available to consumers.

CITY CHANNELS

CITY APP

Achieved 1m combined reach

500k monthly browsers

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CHIEF EXECUTIVE’S REVIEW  
CONSUMER

ENGAGING
WITH OUR
CUSTOMERS

Rob Woodward
Chief Executive

A high profile year for 
Scotland was a key 
driver for STV’s strong 
performance in 2014. 

In February 2014, the licence renewal 
process concluded when we agreed 
new terms of our two Channel 3 
broadcast licences with Ofcom.  
The new licences came into effect  
on 1 January 2015 and have  
been renewed for the maximum 
term of 10 years. 

The confirmation of licence renewal 
has allowed us to extend our banking 
facility with a maturity date of  
June 2019, resulting in a lower 
interest margin being payable 
reflecting the strong trading position 
and normalised balance sheet of  
the Group. 

These factors combine to provide  
a solid base from which to develop 
our aims and objectives for 2015  
and beyond.

05

COVERING SCOTLAND
STV is Scotland’s leading media brand connecting with consumers 
and creating opportunities for commercial partners across channels 
and platforms at a national, regional and city level.

92%

Network Coverage
Each month STV reaches over  
92% of Scots on air 

3.6m  
viewers

Micro Regions
STV’s micro regions offer advertisers  
the opportunity to geo-target their  
TV marketing campaigns

£12.6m  
regional airtime revenues

City TV
STV Glasgow launched June 2014  
STV Edinburgh launched January 2015 

1m  
reach

City Apps

STV Glasgow, STV Edinburgh,  
STV Aberdeen and STV Dundee  
available to download for free as Apps

500k  
monthly browsers

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CHIEF EXECUTIVE’S REVIEW  
CONSUMER

continued

2014 – what a year!

MARCH
HD service on DSAT

MAY
Dividend resumed

JUNE
STV Glasgow  
launched

AUGUST
BBC commissions  
40 episodes of The Link
Referendum coverage –  
the first live TV debate 
between Alex Salmond  
and Alistair Darling

FEBRUARY 2014
2013 non-broadcast  
earnings reach 19% 

APRIL
STV Group plc awarded  
Large Scottish plc of the year 

JULY
STV Live streaming

Pension funding agreed

STV Glasgow reaches  
700,000 viewers in  
first month

OCTOBER
STV Appeal raises  
record £2.6m

ITV commissions third  
series of Catchphrase
Bids submitted for local  
TV licences in Aberdeen,  
Ayr and Dundee 

NOVEMBER
Transmission of Tutankhamun 
documentary for BBC

Recommission by BBC  
of fifth series of Celebrity 
Antiques Road Trip 

DECEMBER
STV Player on  
Xbox 360 and 
Amazon Fire TV

JANUARY 2015
STV Edinburgh  
launched

Engaging with our audience
In order to deliver on our ambition  
to be a leading consumer focused 
business, we need to know our 
consumers and their preferences. 
Consumer data is a priority metric  
for the business and by the end  
of the year we had accumulated  
one million consumer records, 
exceeding our KPI target of 0.8m.

CONSUMER INSIGHTS
(millions)

Why it’s important
Understanding the demographics, 
tastes and preferences of our 
consumers is key to developing 
successful consumer services.

How we measure it
It is the number (in millions) of 
unique consumer records held on  
our consumer database.

2016 Target

2015 Target

2014 Actual

2014

Target

2013

Actual

2012 Actual

2.4m

1.6m

1.0m

0.8m

0.6m

0.5m

A major contributor to this was  
the 2014 FIFA World Cup Brazil which 
delivered a high volume of streams 
on the STV Player. To coincide with 
the matches available on STV,  
STV Live via the STV Player and stv.tv, 
we introduced mandatory registration 
offering an increased insight into the 
consumers utilising STV’s range of 
services. The World Cup resulted in 
480,000 streams on the STV Player 
and 171,000 new registrations. 

 
 
 
 
 
 
 
CONSUMER ENGAGEMENT
(mins per day per user)

Why it’s important
These measures indicate the  
depth of the consumer base  
of the STV Family of services.

How we measure it
It is the monthly average minutes  
per day that consumers spend on 
each service sourced from BARB  
and Comscore.

STV Audience 

2016 Target

2014 Actual

2013 Actual

STV Player

2016 Target

2014 Actual

2013 Actual

City TV

2016 Target

2014 Actual 014

2013  Actual

City Apps

2016 Target

Actual 4

Actual

2014

2013

STV.TV

2016 Target

2014 Actual

2013 Actual

41 mins

41 mins

41 mins

41 mins

46 mins

37 mins

10 mins

2 mins

n/a

6 mins

2 mins

2 mins

6 mins

3 mins

3 mins

The successful transformation of  
STV into a consumer focused 
Company with an integrated offering 
required a refreshed approach to 
marketing and promotion of our 
services. This focus has led to some 
organisational changes to ensure 
that we have the required level of 
support for each of our core products 
across the STV Family: STV; City TV; 
digital city services; STV Player;  
and stv.tv. 

Our refreshed KPIs introduced two new 
measures for all of the core consumer 
platforms within the STV Family to 
enable measurement of reach and 
engagement with consumers. We are 
determined to deliver the highest 
quality consumer experience and 
these stretching targets ensure that 
the business is focused on a strong 
multi-channel offering.

The development of the STV  
Family has allowed us to create  
a recognisable brand family of 
services. This was cemented with  
a review of branding ahead of the 
launch of our first City TV channel, 
STV Glasgow, in June.

The latest evolution of the STV brand 
creates a unified look and a cohesive 
brand family that reflects the 
consumer focus of the business. 

The branding refresh also incorporated 
a redesign of the STV news studios 
and sets. This delivered a refreshed 
look for viewers across Scotland 
demonstrating our focus on high 
quality public service broadcasting 
and reinforced our commitment  
to provide a platform for debate 
ahead of the referendum on  
Scottish independence in September. 

07

CONSUMER REACH
(monthly average millions)

Why it’s important
These measures indicate the  
breadth of the consumer base  
of the STV Family of services.

How we measure it
It is the monthly average audience  
in millions from sources including 
BARB and Comscore.

STV Audience

2016 Target

2014 Actual

2013 Actual

STV Player

2016 Target

2014 Actual

2013 Actual

City TV

2016 Target

2014 Actual

2013 Actual

City Apps

2016 Target

2014 Actual

2013 Actual

STV.TV

2016 Target

2014 Actual

2013 Actual

3.6m

3.6m

3.6m

1.0m

0.7m

0.5m

1.0m

0.6m

n/a

1.0m

0.4m

0.2m

3.6m

3.6m

3.0m

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CHIEF EXECUTIVE’S REVIEW  
CONSUMER

continued

Commercially focused 
A big year for Scotland resulted  
in a big year for STV and the 2014  
FIFA World Cup Brazil was just  
one of the highlights in the 
commercial calendar. 

The 2014 Ryder Cup at Gleneagles, 
the Commonwealth Games in 
Glasgow, and the referendum on 
Scottish independence all ensured 
that the focus was on Scotland 
throughout the year. This offered 
opportunities for targeted advertising 
campaigns that delivered results  
for clients. 

Weather sponsor Thomson has 
committed to a second year of 
sponsorship following a successful 
campaign in 2014. The travel 
company utilised the daily 
sponsorship of STV’s weather 
bulletins with additional activity 
including interactive competitions 
and takeovers on the STV weather 
website page to drive brand 
awareness.

CONSUMER DIVISION MARGIN
(%)

Why it’s important
Margin improvement across  
the period provides evidence  
of profitable growth.

How we measure it
It is calculated as underlying 
operating profit divided by turnover 
and expressed as a percentage.

2016 Target

2015 Target

2014 Actual

2014 Target

2013 Actual

2012 Actual

18.0%

17.5%

17.8%

16.5%

17.8%

18.3%

The new City TV channels also 
attracted new commercial partners, 
including STV Glasgow festive  
sponsor The St Enoch Centre. The 
shopping centre combined its on air 
sponsorship with desktop and digital 
activity for a targeted campaign at  
a key time in the retail calendar. 

Innovation 
The introduction of a brand new  
City TV service, STV Glasgow, was 
followed by the launch of STV 
Edinburgh in January 2015.

The two City TV channels represent  
a significant commitment and 
investment for STV as we have been 
awarded 12 year licences for each 
channel. Each channel is delivered  
in conjunction with a higher 
education college or university and 
offers students the opportunity to 
work in a live media environment. 

STV Glasgow broadcasts to a 
potential audience of two million 
viewers in the west of Scotland and 
STV Edinburgh has a potential reach 
of one million viewers in the east. 

Since launch, STV Glasgow and  
STV Edinburgh have reached a 
combined monthly audience of over 
one million with an engaging mix  
of news, innovative formats and 
classic dramas from the STV archive. 

The launch of City TV has also 
delivered a strong performance for 
the relevant City Apps as we seek to 
integrate content across platforms 
and create a second screen 
experience for viewers to interact 
with their local channel. The city sites 
experienced an uplift in browsers  
of 77% between the first six months 
of the year and the last six of 2014, 
following the launch of STV Glasgow. 

In October, we also confirmed we had 
submitted applications to deliver local 
TV in Aberdeen, Ayr and Dundee and 
are awaiting a final decision from Ofcom. 

Digital growth 
A strategic focus that has been 
embedded in our KPIs is to grow the 
non-broadcast share of earnings to  
a third. This ambition combines our 
digital activity with the growth of the 
STV Productions business to diversify 
our earnings and reduce dependence 
on airtime revenue. 

The digital business is delivering 
against stretching KPIs and the team 
continues to develop and evolve 
existing products, create new 
products, and explore opportunities 
for STV on new platforms. The 
number of platforms increased in 
2014 with the launch of STV Player  
on Amazon Fire TV and Xbox 360 
making STV content available for  
free to an even wider audience. 

NON-BROADCAST  
EARNINGS SHARE 
(%)

Why it’s important
Our strategy is to diversify the  
Group’s earnings from being over  
90% driven by broadcast to a more 
broadly balanced base.

How we measure it
It is calculated as non-broadcast 
operating profit (digital and 
productions) divided by total 
operating profit and expressed  
as a percentage.

2015 Target

2014 Actual

2013 Actual

2012 

Actual

33%

21%

19%

11%

The digital margin exceeded the  
2014 KPI of 30% with potential for 
further growth in this area as we  
look to develop the next generation 
of key products, including the  
STV Player, our news Apps and  
digital city services. 

 
The multi-platform approach also 
helped boost digital revenues as this 
KPI was also met in 2014. 

DIGITAL REVENUES 
(£ million)

Why it’s important
Digital revenue growth is a key 
strategic objective and this measure 
tracks its delivery.

How we measure it
It is the value of digital revenues 
generated from the STV family  
of services.

10.0m

7.7m

5.3m

5.3m

4.3m

3.5m

2016 Target

2015 Target

2014 Actual

2014 Target

2013 Actual

2012

Actual

DIGITAL MARGIN 
(%)

Why it’s important
Margin improvement across  
the period provides evidence  
of profitable growth.

How we measure it
It is calculated as operating profit 
divided by turnover and expressed  
as a percentage.

2016 Target

2015 Target

2014 Actual

2014 Target

2013 Actual

2012

Actual

50%

45%

32%

30%

30%

23%

09

Business model

rtisin g

e
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d
A

C

o

n

t

e

n
t

onsumers

C

STV Consumer
Delivers unique, high quality 
content to attract mass 
audiences which are sold  
to advertisers to generate 
revenues. The content is 
delivered across multiple 
platforms including digital 
terrestrial, cable and 
satellite, online and through 
connected devices such  
as games consoles and 
Smart TVs. The business 
aims to use its unique 
content to create 
communities of interest  
and to engage consumers.

STV Productions
Creates and produces  
high quality content for 
broadcast networks in  
the UK and overseas.  
Profit is made on initial  
sale and on the exploitation 
of back end rights in  
the UK secondary and  
overseas markets.

Measurement: The key 
corporate KPIs are used  
to monitor and measure the 
progress of each division  
in fulfilling its strategy.

Strategic growth aims to 2017

Target a normalised  
EPS CAGR of 10%  
across 2014-2017
underpinned by  
11 KPI growth targets

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CHIEF EXECUTIVE’S REVIEW  
CONSUMER

continued

Delivering relevant content 
A key indicator of the success of our 
programming strategy is the aim  
to deliver a share in excess of the  
ITV Network. This has been achieved 
for the fifth consecutive year. 

PEAK TIME AUDIENCE 
(v ITV Network)

Why it’s important
Our programme strategy results  
in more Scottish based content 
appearing on screen and it is 
important that an audience share  
is delivered at least equivalent  
to that of the ITV Network.

How we measure it
Peak audience (18:00-22:30)  
for all adults is compared to the  
ITV Network.

2014 Actual

+0.3 share pts

2013 Actual

+1.5 share pts

2012 Actual 

+1.3 share pts

Alongside popular national content, 
such as The X Factor and Coronation 
Street, we aired a number of strong 
home-grown productions for viewers 
in Scotland on Channel 3. 

We also launched our HD service on 
Sky and Freesat in April, making our 
content available to viewers within 
STV’s licence areas on satellite in high 
definition. A regionalised service for 
consumers in Dundee on Freesat  
and Sky followed in September.  
The micro-region approach not only 
allows STV to deliver content that  
is locally relevant but enables our 
advertisers to reach their consumers 
with a targeted approach. 

Popular sponsored series, such as  
Too Good to Waste sponsored by 
Greener Scotland of the Scottish 
Government and RBS – Finding 
Scotland’s Real Heroes, sponsored by 
The Royal Bank of Scotland, returned 
to the peak-time schedule.
A third series of Animal 999 aired 
giving viewers an insight into the 
work carried out by Scotland’s 
leading animal welfare charity,  
the Scottish SPCA. 

In October, a brand new series set 
out to follow in the footsteps of 
broadcaster Tom Weir. On Weir’s Way 
with David Hayman brought together 
original footage from the Tom Weir 
programmes with new footage of 
revered Scottish actor David Hayman. 
The eight episodes drew an average 
audience of 358,000 viewers with 
archive episodes repeated on City TV 
channel, STV Glasgow, after the new 
series on STV. 

We also aired a documentary to 
commemorate the Scottish women 
of World War I on 11th November. 
The Women Who Went to War –  
A Great Adventure, narrated by Kirsty 
Wark, revealed the story of the ladies 
of the Scottish Women’s Hospitals 
who travelled 2,000 miles to Serbia in 
Eastern Europe to deliver medical 
assistance.

Sport continues to perform well on 
the STV schedule with the 2014 FIFA 
World Cup Brazil, UEFA Champions 
League and November’s Scotland v 
England friendly match attracting 
high ratings. The best watched World 
Cup match, Uruguay v England, 
attracted a share of 44% and an 
average audience of 852,000 Scots. 
The Scotland v England match 
achieved an average audience of 
797,000 with a 35% share. 

In addition to strong viewing figures, 
the STV schedule also drove streams 
on the STV Player, bringing a more 
diverse profile of viewers to the STV 
Family of services. The Player attracts 
a higher ABC1 audience and younger 
viewers than the traditional STV 
audience. 

Popular STV Player content included 
the soaps, Coronation Street and 
Emmerdale, entertainment shows 
The X Factor and Britain’s Got Talent, 
and sport, such as the Scotland v 
England friendly which achieved 
35,000 streams. The best watched 
individual programme on catch-up 
was the first referendum debate; 
Salmond & Darling – The Debate 
delivered over 73,000 streams. 

LONG FORM VIDEO STREAMS 
(million)

Why it’s important
Video streams are a key advertising 
currency and are directly related to 
generating advertising revenues.

How we measure it
Using analytical tools, the number  
of video streams across all platforms 
can be identified and collated and 
this is the annual total in millions.

2016 Target

2015 Target

2014 Actual

2014 Target

2013 Actual

2012

Actual

21m

18m

14m

14m

11m

5m

In addition to on air programming, 
the referendum was covered 
extensively online with dedicated 
Scotland Decides pages updated 
regularly by the online news team.

In order to inform our programming 
and bring viewers all the latest  
news and analysis, STV News 
undertook six polls in conjunction 
with research company Ipsos MORI. 
The first poll was published on the 
18th September 2013 with exactly 
one year to go until the referendum,  
and the final poll was published  
on 17th September 2014, the day 
before the vote. 

Earlier in the year, we also broadcast 
a programme that concluded our 
national debating competition for 
school pupils in secondary years  
five and six. Referendum: The Next 
Generation was the result of a 
Scotland wide competition that  
was open to secondary pupils 
offering them the opportunity to 
participate in debates on subjects 
related to the referendum on Scottish 
independence. The competition  
was delivered in conjunction with 
Debating Matters and engaged schools 
from all 32 local authority areas.

STV’s aim to be a leading consumer 
focused Company, underpinned by 
our renewed licences to deliver PSB 
content, is the focus of our business. 
A more cohesive STV Family of services 
and targets for the key business 
areas are now in place and we 
believe we are well placed to deliver 
sustainable and profitable growth. 

Providing a platform for debate
An integrated consumer offering 
includes the popular news and 
current affairs output delivered  
by our news team. Public Service 
Broadcasting (‘PSB’) is at the heart of 
what we deliver to our consumers 
and the role STV played in the run  
up the referendum on Scottish 
independence is an excellent 
example of our multi-platform 
approach as we seek to maintain our 
position as the ‘voice of Scotland’. 

In August, we secured the first live 
landmark TV debate between First 
Minister Alex Salmond and the leader 
of Better Together, Alistair Darling. 
The debate was hosted by STV’s 
political editor Bernard Ponsonby 
from the Royal Conservatoire of 
Scotland in Glasgow in front of an 
audience of 350 members of the 
public that represented views from 
all sides. The debate reached a  
TV and online audience of over  
1.7 million and was the best 
performing political debate in 
Scotland for over 10 years. 

We also hosted a second live TV 
debate from the capital with a studio 
audience. Yes or No – The Debate saw 
three representatives from each side 
of the referendum debate discuss  
key topics on the 2nd September.  
This debate also aired on ITV Border 
and was broadcast across the ITV 
network later that evening. 

With less than a week to the vote,  
we delivered the first social media 
debate of the referendum in 
conjunction with Facebook. Users 
were invited to pose questions  
in advance and the debate was 
hosted live from STV studios and 
simultaneously broadcast on  
STV Glasgow and streamed live  
on Facebook. 

11

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CHIEF EXECUTIVE’S REVIEW  
PRODUCTIONS

The productions business 
continues to secure 
returning formats and 
develop a strong pipeline 
of new commissions  
based on a strategy to 
diversify genres. 

STV Productions business delivered 
revenues of £13.3 million, short of  
the 2014 KPI of £16.8m, reflecting a 
shortfall in deliveries against target.

PRODUCTION REVENUE 
(£ million)

Why it’s important
Increasing production revenues is  
a key strategic aim which increases 
the diversification of the Group’s 
revenue sources.

How we measure it
It is the value of revenues generated 
from external commissions and 
secondary sales.

2016 Target

2015 Target

2014 Actual

2014 Target

2013 Actual

2012

Actual

23.0m

20.0m

13.3m

16.8m

13.5m

10.2m

Strategic partners 
In January, Munich-based Red Arrow 
International began its role as STV’s 
worldwide distributor for completed 
programmes and formats outside  
the UK. 

An increase in demand for high 
quality drama from the new drama 
channels ITV Encore and UKTV Drama 
has resulted in high UK secondary 
sales for our rich archive of content, 
such as Rebus and Dr Finlay, and 
international sales remains a key 
source of income for the business. 

Antiques Road Trip is particularly 
popular with strong territories 
including Scandinavia, Australia 
and New Zealand. 

A key partnership announced  
in 2014 was the agreement with 
Warner Bros. International 
Television Production to globally 
distribute our new format The Link 
for the international market. 

In May 2014, a jointly developed 
action-adventure drama series 
based on the life of Rob Roy was 
announced in conjunction with 
FremantleMedia.

The business also continued to work 
with GroupM on a number of 
co-produced projects, including the 
ITV entertainment series Let Me 
Entertain You which aired in spring 
2014, and a documentary for 
Channel 5, Britain’s Deadliest Roads.

Returning formats
In 2014, the number of hours 
produced totalled 138 with a range  
of commissions and returning series.

It has been a particularly strong 
year for returning formats and  
STV has secured commissions  
for a new series of Catchphrase, 
including celebrity versions, The Lie, 
The Link, Antiques Road Trip and 
Celebrity Antiques Road Trip. 

An initial run of 25 episodes of  
The Link was announced in March 
and aired from early May on BBC 
One. The first series averaged an 
audience in excess of one million 
viewers per episode, securing a 
commission for a second series. 
The second series of 40 episodes 
was delivered at the end of 2014 
and aired in early 2015.

The Lie was recommissioned for 
TV3 in Ireland and STV in Scotland. 
A deal was also struck with S4C/
Cwmni da for the game format and 
eight episodes have been made  

for Welsh audiences to air in 2015. 
The second run of The Lie totals  
60 episodes across the three 
broadcasters with strong 
international interest and options 
secured, particularly in France 
where a pilot was produced. 

Catchphrase was commissioned for 
a further 13 episodes, including 
three celebrity episodes, and 
continues to deliver strong ratings 
for ITV, and ITV2 for repeat 
episodes, and an income via the 
Catchphrase App. 

Antiques Road Trip and Celebrity 
Antiques Road Trip also returned  
to BBC One and BBC Two with 
further series to air following an 
announcement for four new series 
of Antiques Road Trip and one new 
series of the celebrity version. This 
takes the total number of series to 
12 Antiques Road Trip and four 
Celebrity Antiques Road Trip.  
A further fifth series of Celebrity 
Antiques Road Trip was 
commissioned in November. 

Diversifying genres 
Two successful specialist factual 
documentaries aired on BBC One  
and BBC Two. 

Tutankhamun: The Truth Uncovered 
was an international co-production 
with STV Productions and Cream 
Productions, Canada for BBC One, 
Discovery Canada and the 
Smithsonian Channel.

Swallowed by the Sea: Ancient Egypt’s 
Greatest Lost City aired on BBC Two. 

A further transmission pilot was 
delivered for Animal Planet in the 
US. Life After Chernobyl is due to air 
in 2015.

The appointment of Sarah Brown 
as head of drama represents a 
continuing focus in this genre. 
Sarah joins from BBC Drama 
Production where she was an 
executive producer.

In August, we announced that  
STV Productions has secured the 
television rights to the bestselling 
novel Elizabeth is Missing by Emma 
Healey. This title is being developed 
by STV Productions as a three  
part series.

STV Productions also co-produced a 
number of crime documentaries with 
BBC ALBA, including The Real Jekyll and 
Hyde?, Sgeulachd Deacon Brodie and 
Baby Killer? and Sgeulachd Jessie King. 

In the entertainment genre a pilot 
was filmed for fully interactive  
quiz show You Against The Nation. 
Two hour long documentaries  
were also delivered for Channel 5, 
Britain’s Deadliest Roads and Britain’s 
Worst Commutes.

The productions business delivered  
a margin of 3.0% in 2014.

PRODUCTION MARGIN 
(%)

Why it’s important
Margin improvement across  
the period provides evidence of 
profitable growth.

How we measure it
It is calculated as underlying 
operating profit divided by turnover 
and expressed as a percentage.

2016 Target

2015 Target

2014 Actual

2014 Target

2013 Actual

2012

Actual

7%

6%

3%

5%

3%

2%

The key ambition for the productions’ 
business is to drive growth and build 
a production business of scale from  
a Scottish base. We will continue to 
work with our partners in the year 
ahead to deliver on this ambition. 

13

Returning series

Returning series are a key  
part of STV Productions’ 
business with BBC, ITV, TV3  
and STV all ordering new 
episodes of content that has 
proved popular with audiences: 

Catchphrase

The Lie

The Link

Antiques Road Trip and 
Celebrity Antiques Road Trip

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

PERFORMANCE REVIEW

There have been several 
financial highlights in 
2014, including:

•   Strong revenue growth,  

especially digital revenues
•   Significant capital investment  
in our news infrastructure and 
digital operations

•  A return to dividend payments
•   A new eleven year pension deficit 

funding agreement being concluded

•   An amendment and extension  
of the Group’s bank facility to  
June 2019 on improved terms.

At the same time, we have delivered 
another year of strong performance 
against the financial KPIs and 
continued to reduce net debt which 
now stands at 1.4x EBITDA at the 
year end.

Revenue
Total revenue was up 7% at £120.4m 
(2013: £112.1m) with strong 
contributions from national airtime 
and digital revenues.

Consumer division revenues were up 
9% at £107.1m (2013: £98.6m), with 
national revenues again performing 
strongly, up 8%, ahead of the 
television market.

Digital revenues were up 23% at 
£5.3m (2013: £4.3m) meeting their 
KPI target and reflecting continued 
growth in catch up viewing of long 
form video on the STV Player.

Production division revenues were 
marginally down at £13.3m (2013: 
£13.5m) as the expected growth 
from new commissions, particularly 
in the drama genre, did not occur. 

Operating profit
Operating profit increased by 8%  
to £19.5m (2013: £18.0m). This strong 
performance was driven by the 
Consumer division which increased 
operating profits by £1.5m to £19.1m 
(2013: £17.6m) and delivered margins 

ahead of the KPI target and flat year 
on year at 17.8% (2013: 17.8%). This 
was a very good performance given 
the cost headwinds from higher 
network programme costs, carriage on 
SkyHD and continued investment in 
our digital operations. This investment 
in digital continues to be rewarded 
with profits from these activities 
growing to £1.6m (2013: £1.3m) 
generating an operating profit margin 
of 30%, in line with the KPI target.

Productions operating profit was  
flat at £0.4m (2013: £0.4m) with  
a flat margin of 3% (2013: 3%) which 
reflected the lack of revenue growth 
in 2014.

OPERATING PROFIT
(million)

2014

2013

2012

2011

2010

£19.5m

£18.0m

£17.1m

£15.0m

£14.4m

+8%

Finance costs
Net finance costs fell again in 2014  
to £2.2m (2013: £3.7m), mainly due  
to a reduction in cash interest costs 
as net debt fell and the interest 
margin payable also reduced due  
to lower debt levels and the lower 
interest margin payable under the 
amended and extended bank facility.

Statutory result
The statutory result for the year after 
tax was a profit of £14.7m (2013: 
£12.2m). The Group’s effective tax 
rate was unchanged at 15% (2013: 
15%) as prior year losses continue to 
be utilised. It is now anticipated that 
corporation tax payments will 
resume in 2016.

Earnings Per Share (EPS)
EPS before IAS19 non-cash pension 
interest increased by 13% to 38.7p 
(2013: 34.4p) On a statutory basis EPS 
also amounted to 38.7p (2013: 32.2p).

Cashflow and net debt
Net debt fell by a further 18% in 2014 
to £29.4m (2013: £35.7m). The key 
measure of operating profit 
converted to free cashflow was lower 
than usual at 79% (2013: 94%) due to 
the highest level of capital 
expenditure investment in the 
business since 2006 when the Group 
was significantly different in 
operations and scale. Capital 
expenditure totalled £5.3m and 
included over £2.0m of investment in 
news cameras and equipment as 
well as significant investment in our 
digital services and broadcast 
infrastructure.

The debt reduction is also after 
higher pension deficit funding 
payments (£5.8m) and the 
recommencement of dividends 
(£1.6m). Net debt at 31 December 
2014 represented 1.4x EBITDA  
(2013: 1.9x) and is on track to meet 
the revised goal of sub 1.0x EBITDA 
by the end of 2015.

DEBT REDUCTION
(million)

2014

2013

2012

2011

2010

£29.4m

£35.7m

£45.3m

£54.5m

£52.2m

-18%

 
15

Balance sheet
The principal movements on the 
Group’s balance sheet were the 
reduction in net debt noted above 
and a movement from a pension 
surplus to deficit on an IAS19 basis.
The 2013 year end surplus of £1.1m, 
net of deferred tax, moved to a deficit 
of £11.8m, also net of deferred tax, 
due to a fall in the discount rate used 
to present value the liabilities and the 
inclusion of a future improvement in 
life expectancy assumption this year 
based on wider industry practice.

In July 2014, we announced an 
agreement with the defined benefit 
pension schemes’ trustees over the 
2012 triennial valuation. This will see 
the funding deficit of approximately 
£83m being cleared over 11 years by 
payments averaging £7m per annum 
which are tax deductible. The 
significant difference between the 
IAS19 deficit and the funding deficit 
is due to differing interest rates being 
used to discount the liabilities to 
present value – the IAS19 basis uses 
a higher corporate bond rate while 
the funding deficit basis uses a gilt 
rate. The next triennial valuation will 
take place during 2015.

Dividends
The Group recommenced dividend 
payments during 2014 with the first 
being the final 2013 dividend of 2.0p 
per share which was paid in May 
2014. This was followed by the 
interim 2014 payment, also of 2.0p 
per share, which was paid in October 
2014. A final 2014 payment of 6.0p 
per share has been declared which, 
subject to approval at the AGM in 
April, will be paid to shareholders in 
May 2015. This would result in total 
dividends of 8.0p per share for 2014 
– quadruple the 2013 level. We will 
continue to follow a progressive 
dividend policy and the 2015 total 
payment is expected to be 10.0p  
per share – an increase of 25% on 
2014 levels.

As at 16 March 2015, the Group had been notified of the following interests  
of 3% or more in its shares: 

Shareholders

Blackrock Inv Mgt

UBS Global Asset Mgt

JP Morgan Asset Mgt

Odey Asset Mgt

Threadneedle Asset Mgt

Crystal Amber Asset Mgt

Artemis Fund Managers Ltd

Miton Group plc

Cavendish Asset Mgt

Slater Investments

AXA Framlington

Shares

3,250,296

3,231,164

3,143,954

3,000,000

2,264,186

2,230,700

2,061,593

1,899,949

1,882,757

1,303,062

1,258,681

%

8.27

8.22

8.00

7.63

5.76

5.68

5.25

4.83

4.79

3.32

3.20

Principal activities 
The principal activities of the Group 
are the production and broadcasting 
of television programmes, internet 
services and the sale of advertising 
airtime and space in these media. 
The Group continues to focus on its 
television and digital media business. 

Compliance 
Part of the information that fulfils  
the Companies Act requirements of 
the Directors’ Report can be found in 
the Performance Review on pages 14 
to 16. The Group’s principal operating 
subsidiaries are listed in note 2 of the 
Company financial statements and 
details of the principal risks and 
uncertainties facing the Group can  
be found on pages 17 and 18.

Independent Auditors and 
disclosure of information 
So far as the Directors are aware 
there is no relevant audit information 
(that is information needed by the 
Group’s auditors in connection with 
preparing their report) of which the 
Group’s auditors are not aware. Each 
Director has taken all steps that he or 
she ought to have taken as a Director 
in order to make him or herself aware 
of any relevant audit information and 

to establish that the Group’s auditor 
is aware of that information. 

Going concern 
The Group continues to review 
forecasts to determine the impact  
of both the short-term and long-term 
liquidity position. After making 
appropriate enquiries, and taking  
into account the amendment and 
extension of the banking facility in 
June 2014, the Directors have a 
reasonable expectation that the 
Group has adequate resources  
to continue in operation for the 
foreseeable future. Accordingly,  
the Group continues to adopt the 
going concern basis in preparing its 
consolidated financial statements. 

Statement of Directors’ 
Responsibilities 
The Directors are responsible for 
preparing the Annual Report, the 
Directors’ Remuneration Report 
and the financial statements in 
accordance with applicable law  
and regulations.

Company law requires the Directors 
to prepare the financial statements 
for each financial year. Under that 
law the Directors have prepared  

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

PERFORMANCE REVIEW

continued

the Group financial statements in 
accordance with International 
Financial Reporting Standards (IFRSs) 
as adopted by the European Union, 
and the parent company financial 
statements in accordance with 
United Kingdom Generally Accepted 
Accounting Practice (United Kingdom 
Accounting Standards and applicable 
law). Under company law the 
Directors must not approve the 
financial statements unless they are 
satisfied that they give a true and fair 
view of the state of the affairs of the 
Group and the profit and loss of the 
Group for that period.

In preparing these financial 
statements the Directors are  
required to:

•   select suitable accounting policies 
and then apply them consistently
•   make judgements and estimates 
that are reasonable and prudent
•   state whether applicable IFRSs as 
adopted by the European Union 
and applicable UK Accounting 
Standards have been followed 
subject to any material departures 
disclosed and explained in the 
Group and parent company 
financial statements respectively
•   prepare the financial statements 
on the going concern basis unless 
it is inappropriate to presume that 
the Group will continue in business.

The Directors consider that the 
annual report and accounts for the 
year ended 31 December 2014, 
when taken as a whole, is fair, 
balanced and understandable and 
provides the information necessary 
for shareholders to assess the 
Company’s performance, business 
model and strategy.

The Directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and 
explain the Company’s transactions 
and disclose with reasonable 
accuracy at any time the financial 
position of the Company and the 
Group and enable them to ensure 
that the financial statements and the 
Directors’ Remuneration Report 
comply with the Companies Act 2006 
and, as regards the Group financial 
statements, Article 4 of the IAS 
Regulation. 

They are also responsible for 
safeguarding the assets of the 
Company and the Group and hence 
for taking reasonable steps for the 
prevention and detection of fraud 
and other irregularities.

Directors’ Statement  
pursuant to the Disclosure  
and Transparency Rules
Each of the Directors, whose names 
and functions are listed on pages  
28 and 29 confirm that, to the best  
of his or her knowledge and belief:

•   the Group financial statements 
which have been prepared in 
accordance with IFRSs as adopted 
by the EU, give a true and fair view 
of the assets, liabilities, financial 
position and profit of the Group
•   the Directors’ Report includes a fair 
review of the development and 
performance of the business and 
the position of the Group, together 
with a description of the principal 
risks and uncertainties that it faces.

The Directors are responsible for the 
maintenance and integrity of the 
Group’s corporate website and 
legislation in the United Kingdom 
governing the preparation and 
dissemination of financial statements 
may differ from legislation in other 
jurisdictions.

Directors’ Report  Strategic Report

PRINCIPAL RISKS

17

Regulatory environment
Our television business is operated 
under licences which are regulated 
by Ofcom and on 11 February 2014 
both licences were renewed for a 
further 10 year term through to 2024. 
These Channel 3 licences contain 
conditions around contribution to 
public service broadcasting, 
programme production and 
compliance with Ofcom’s codes. As 
licensees it is STV’s responsibility to 
ensure that the terms of these 
licences are adhered to and 
measures have been put in place 
internally to ensure that this occurs. 
In the event of any serious or 
repeated breaches, Ofcom has 
powers to impose sanctions on 
licensees including, in the most 
extreme circumstances, financial 
penalties or revocation of licences.

Dependence on advertising
STV’s sales, expenses and operating 
results could vary from period to 
period as a result of a variety of 
factors, some of which are outside 
STV’s control. These factors include 
general economic conditions; 
conditions specific to general 
advertising markets including: the 
commercial television market; trends 
in sales; capital expenditure and 
other costs; and the introduction  
of new services and products by us  
or our competitors. In response to  
an ever-changing operating and 
competitive environment, STV may 
elect from time to time to make 
certain pricing, service or marketing 
decisions that could have a material 
adverse effect on sales, results of 
operations and financial conditions.

Like most businesses,  
STV Group plc is exposed 
to a number of risks  
which could have an 
impact on its operating 
results, financial condition 
and prospects and there 
are rigorous internal 
systems to identify, 
monitor and manage  
any risks to the business. 

STV’s risk register has been developed 
in a way which allows the key  
risks facing STV to be summarised 
and actions taken to improve  
control tracked.

The risk register sets out the key  
risks that have been identified, 
allocating an owner to each, together 
with the risk impact, likelihood and 
score both on a gross and, after  
the current mitigating controls have 
been taken into account, a net basis. 
The effectiveness of the current 
mitigating controls is graded as 
strong, adequate or weak and any 
additional controls required are also 
noted. The register is reviewed and 
updated on an ongoing basis both  
at an operational level and on a 
biannual basis by the Board, with  
the Audit Committee conducting  
an in-depth annual review. 

A further in-depth refresh of the Risk 
Register will be carried out in 2015.

All of the risks identified have been 
fully evaluated and taken into 
account in preparing the budgets 
and forecasts which support going 
concern and impairment 
assessments. The risks have also 
been reviewed and agreed with both 
internal and external auditors.

Performance of the ITV Network
The majority of STV’s programming 
content is provided by the ITV 
Network. Therefore, its ability to 
attract and retain audiences and the 
advertising airtime sales 
performance of ITV’s sales house 
– which is responsible for the sale of 
STV’s UK national airtime to 
advertisers – are factors that affect 
performance. This relationship is 
managed closely, with regular 
updates on programme and schedule 
developments being provided 
through STV’s Commercial Director 
who manages the sales relationship 
with ITV.

Pension scheme shortfalls 
We believe that the STV pension 
schemes are relatively strong, and 
the investment strategy is calculated 
to reduce any material market 
movement impacts. However, it is 
possible that the Group may be 
required to increase its contributions 
to cover an increase in the cost of 
funding future pension benefits or to 
cover funding shortfalls which could 
have an adverse impact on results 
and cash flow. This position is kept 
under regular review by the Board.

Financial
The overall financial position of  
STV may be constrained by the 
Group’s leverage and other debt 
arrangements. An increase in LIBOR 
interest rates could have an adverse 
impact on the financial position and 
business results. STV is exposed to  
a variety of financial risks that arise 
from and apply to its activities: 
currency risk; credit risk; liquidity risk; 
and cash flow interest rate risk. The 
Group’s borrowings are denominated 
in Sterling. The Group’s overall risk 
management programme focuses  
on the unpredictability of financial 
markets and seeks to minimise 
potential adverse effects on financial 
performance.

STV Annual Report and Accounts 2014

c) Liquidity risk
Prudent liquidity management 
implies maintaining sufficient cash 
and marketable securities, the 
availability of funding through an 
adequate amount of committed 
credit facilities and the ability to close 
out market positions. Due to the 
nature of the underlying business, 
the aim is to maintain flexibility in 
funding by keeping committed credit 
lines available.

d) Cash flow interest rate risk
STV has no significant interest 
bearing assets and its income and 
operating cash flows are substantially 
independent of changes in market 
interest rates. The Group policy is to 
hedge 50% of floating rate borrowing 
interest risk.

Directors’ Report  Strategic Report

PRINCIPAL RISKS

continued

STV uses derivative financial 
instruments to hedge certain risk 
exposures.

Risk management is carried out 
under policies approved by the  
Board with financial risks being 
identified, evaluated and hedged  
in close co-operation with the 
operating divisions. The Board 
provides written principles for overall 
risk management, as well as written 
policies covering specific areas,  
such as foreign exchange risk, 
interest rate risk, credit risk, use of 
financial instruments and investing 
excess liquidity.

a) Currency risk
STV operates almost wholly within 
the UK and is exposed to minimal 
currency risk. The Group’s borrowings 
are denominated in Sterling. Currency 
risk arises primarily with respect  
to the Euro and US dollar and from 
future commercial transactions  
and trade assets and liabilities in 
foreign currencies.

b) Credit risk
STV has no significant concentration 
of credit risk. It has policies in place  
to ensure that sales are made to 
customers with an appropriate credit 
history. Derivative transaction 
counterparties are limited to high-
credit/quality financial institutions.

Directors’ Report  Strategic Report

CORPORATE RESPONSIBILITY

19

Rob Woodward
Chief Executive

Our people
As a talent led, consumer focused 
Company with creativity at its heart, 
our people are the driving force 
behind the progress and 
achievements delivered in 2014.

During 2014, a programme based 
upon the Company’s internal values 
– The STV Way - designed to increase 
employee engagement, enabled 
staff to embrace these values as they 
delivered their goals and objectives.

Through The STV Way everyone in 
the business is encouraged to be 
bold; to stand together; and to strive 
to surprise in responding to future 
challenges and opportunities. Two 
years ago a highly participative series 
of employee engagement sessions 
were undertaken involving staff from 
all areas of the business to define  
the values and organisational culture 
of STV. Through these sessions  
The STV Way was defined.

This behavioural framework has 
formed the backdrop of our people 
strategy and through this, and the 
focus this provides in how we interact 
with colleagues across the Company 
and with our consumers and external 
stakeholders, we have developed a 
strong cultural compass and collective 
sense of purpose that is at the core  
of how staff ensure they are effective 
in deepening relationships with our 
consumers and commercial partners. 

Reward and recognition
We continue to benchmark all areas 
of remuneration against a UK-wide 
media industry peer group. This 
approach has provided a transparent 
grading and remuneration banding 
framework against which all roles are 
evaluated relative to a peer group 
and across the wider industry.

This approach has ensured that as 
the rate of external recruitment has 
increased during 2014, with 22% 
growth in permanent staff, the 
Company’s market competitive salary 
and benefits structure has enabled 
staff of a consistently high calibre to 
be attracted and for retention levels 
to be maintained.

Two years ago the Company 
committed that, following a period of 
relative salary restraint as the 
macro-economic outlook was less 
positive and relatively uncertain, it 
would seek to address the proportion 
of staff positioned on salary bands 
below the market rate for their role. 
Therefore, in 2014 salary awards in a 
range from 1% to 5%, were awarded. 
This resulted in an average award of 
2.8% for staff, with the exception of 
the leadership team. The leadership 
team, who have foregone salary 
increases over recent years, had 
increases to base salary re-instated 
with an award of 2% in 2014 to 
ensure market competitiveness, 
support retention and to reflect 
business performance.

Ensuring employee rewards and 
benefits remain market competitive, 
particularly when recruitment  
activity has increased, has resulted  
in a review of the Company’s benefits 
offering during 2014. STV Benefits 
have been repositioned and new 
employee benefits have been 
introduced including a flexible holiday 
plan and a computer purchase scheme.

STV Pulse
To ensure rigour in the measurement 
of employee engagement levels, the 
Company’s online employee opinion 
survey, STV Pulse, was launched in 
2014. This ‘pulse’ style employee 
opinion survey is designed to provide 
staff with regular opportunities to 
express their views and opinions on a 
wide range of areas whilst providing 
the Company with a tracking and 
measurement tool.

Within STV Pulse surveys undertaken 
to date, a net promoter score 
measuring how likely respondents 
are to recommend STV as a place to 
work is measured and tracked. The 
STV Pulse also tracks employee 
perceptions of the extent to which 
the employee values: to be bold; 
stand together; and strive to surprise, 
are being applied.

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CORPORATE RESPONSIBILITY

continued

Performance driven culture
As the business maintains a strong 
operational focus on achievement  
of the KPIs to deliver business plan 
targets, this approach is underpinned 
by the assignment of individual 
performance goals and targets to  
all staff. Through this process staff 
are provided with a clear vision of the 
strategic aims and priorities of the 
Company and these are translated  
to a team and individual level to 
ensure that every employee gains  
an understanding of the contribution 
they make towards the KPIs.

The employee performance review 
and goal setting process has been 
reviewed during 2014. Going forward, 
appraisal of performance will be 
extended beyond assessment 
against performance goals to include 
an assessment of behaviour and 
approach against the values of  
The STV Way.

The Company’s culture is founded  
on the principle that everyone can 
make a difference and should strive 
to achieve continuous improvement.

Regular staff briefings are held by  
the leadership team to promote 
increased understanding and 
awareness of the wider business 
amongst staff and provide further 
opportunities for staff to have  
their say. Our senior leadership 
management forum, comprising  
the staff responsible for key growth 
and revenue targets, meets on  
a monthly basis to encourage 
collaborative working and facilitate 
the acquisition of knowledge of 
future trends impacting the sector.

The Chief Executive Officer conducts 
regular all staff sessions to provide 
updates on business performance, 
strategy and developments affecting 
the business, and to obtain feedback 
and suggestions on the development 
and growth of the business.

The partnership relationship with  
the trade unions, recognised by  
the Company for the purposes of 
collective bargaining, has continued 
to develop and progress during 2014. 
This is maintained through the 
encouragement and facilitation of 
regular briefing on business priorities 
and progress.

Learning and development
In addition to individual learning  
and development requirements 
identified through the annual 
employee performance and 
development process, through  
The STV Way, a programme of 
learning opportunities has been 
delivered for staff during 2014.  
This broad programme ranges  
from a leadership development 
programme delivered in conjunction 
with the Centre for Strategic 
Leadership at the University of 
Edinburgh, to staff drop in sessions 
where an insight can be gained into 
other areas of the business.

A theme of open access learning 
opportunities delivered during 2014 
has been to seek to increase 
understanding of technology and 
platform developments to enhance 
the service delivered to consumers. 
This has been supported by a 
programme of training in the Agile 
project development approach 
through to encouraging participation 
in Mass Open Online Courses 
(MOOCs), each supported by a 
business sponsor with a depth of 
understanding or knowledge in the 
subject area to facilitate and mentor 
participants.

The Company continues to foster 
close relationships with a broad 
network of colleges and universities 
to support the development of future 
talent to the industry and to support 
the Company’s future resourcing 
requirements. In particular, during 
2014 formal partnerships with  
two leading Scottish universities, 
Glasgow Caledonian University and 
Edinburgh Napier University were 
launched to support the delivery  
of the new City TV services.

Through these partnerships, 
students are being provided with 
opportunities to develop their skills  
in a live broadcast and production 
environment; engage with 
consumers, particularly through 
social media; and will be provided 
with opportunities to showcase 
content they develop.

During 2014 we have provided 
employment opportunities for  
over 600 freelance staff. 

As STV Productions continues to 
secure recommissions of long 
running series, this is contributing  
to more stable employment 
opportunities for freelance staff 
working in television production in 
Scotland, deepening the talent pool 
and making a positive impact to the 
creative economy of Scotland. 

Over 60 work placements have been 
provided to students in secondary, 
further and higher education ranging 
from supported placements of  
one week to long-term internship 
programmes.

The Company also participated in a 
pilot programme developed by the 
NUJ to provide training leading to a 
Modern Apprenticeship. The Modern 
Apprenticeship in Digital Journalism is 
currently being evaluated and it is the 
Company’s aim to increase the scope 
of this investment in the future. 

 
21

Equal opportunities and diversity
The Company is committed to a 
culture where everyone is treated 
with dignity and respect and has  
the opportunity to deliver their full 
potential. Policies to ensure that the 
Company engages effectively with 
audiences and consumers and 
attracts a diverse pool of creative 
talent are monitored on an ongoing 
basis. The aim of these policies is  
to ensure that all employees and 
potential employees are treated in a 
fair and equitable manner regardless 
of their age, disability, marital status, 
family responsibility, race, colour, 
ethnic background, nationality, 
religion or belief, gender, gender 
identity or sexual orientation. 

A diverse workforce enables the 
Company to respond better to and 
reflect our audiences and consumers 
in all their diversity and it is important 
that a working environment is created 
which enables our employees to 
thrive and achieve their full potential. 

A number of registered disabled 
persons are employed, all of whom 
have had equivalent access to 
training and career development 
opportunities as their able-bodied 
colleagues. No employees became 
disabled during the course of their 
employment in 2014.

The Company is fully committed  
to fostering talent and supporting 
people from all backgrounds  
who wish to progress, however, 
appointments and promotions are 
and will continue to be made, based 
on merit and in line with the skills 
and attributes identified for each 
post, including those identified by  
the Nomination Committee for the 
Board. Overall, the Company is 
committed to appointing the best 
available person to a role, regardless 
of gender.

The overarching aim in making any 
new appointments to the Board  
must always be to select the best 
candidate to enhance functionality 
and to improve decision making as 
the primary focus is the strength  
of the Board. All appointments will 
continue to be based on merit, 
measured against objective criteria 
and the skills and experience the 
individual offers.

Health and safety
STV is committed to compliance  
with all workplace health and safety 
laws and regulations, to provide  
a safe and healthy working 
environment. Employee health  
and accidents are monitored closely 
and health promotion programmes, 
designed to reduce health risk and 
enhance employee well-being, are 
regularly undertaken. A proactive 
approach to improve the Company’s 
management documentation 
systems, to provide suitable and 
sufficient information, instruction, 
training and supervision is in place.

First Aid training refresher courses are 
carried out on a continual basis and 
we have a full complement of  
54 first aiders located throughout 
STV sites. Eleven of our staff at Pacific 
Quay are also trained in the use of 
the on-site defibrillator and five staff  
in Craigshaw where we now have  
a defibrillator on-site.

STV has chosen not to target a specific 
number or percentage of women for 
its Board, but to concentrate its efforts 
on encouraging more women to 
remain within the Company and 
progress through the ranks to senior 
positions. Three of the 10 members 
of the leadership team are female as 
is the Company Secretary and as at 
31 December 2014, 49% of STV’s staff 
were female, the same as last year.

STV has a proactive and responsible 
attitude towards occupational  
road risk management with clear 
procedures in place that are reviewed 
regularly so that they remain 
appropriate and to a high standard. 
Driving standards and rules are 
communicated to staff through  
STV’s Drivers Manual and this  
helps maintain the Company’s low 
accident rates. 

Directors

Leadership Team

Employees

2014 
Female

Male

2013 
Female

Male

66.7% 33.3% 75%

70% 30% 70%

51% 49%

51%

25%

30%

49%

% 
change

up 33%

none

none

STV Annual Report and Accounts 2014

Directors’ Report  Strategic Report

CORPORATE RESPONSIBILITY

Continued

We have continued to place our  
news and creative teams, and our 
new STV Glasgow and STV Edinburgh 
channel teams, on safety training 
with a Chartered Health and Safety 
Consultant who specialises in media 
safety training. A total of 32 staff  
this year have completed the  
safety training. 

2014

2013

2012

11

6

29

24

29

12

54% 83% 41%

Total accidents

Number 
attributable  
to driver error 

Percentage 
attributable to 
driver error

Health and safety performance  
in 2014 
STV report work-related accidents, 
diseases and dangerous occurrences 
in compliance with the Reporting of 
Injuries, Diseases and Dangerous 
Occurrences Regulation 1995 
(‘RIDDOR’). Analysis of the causes of 
accidents provides valuable 
information for implementing 
improvements, if and when required, 
in working practices and procedures. 

Donations
The Company’s policy is not to  
make donations which are of a 
political nature.

Our environment
STV recognises that its day-to-day 
activities can, and do, have an effect 
on the environment. The Company’s 
environmental policy is aimed at 
reducing impacts on the environment 
and is part of the culture of the 
business. The Company is committed 
to the continuous improvement of  
its environmental performance and 
the reduction of pollution and is a 
member of The Prince’s May Day 
Network, a collaboration of businesses 
addressing climate change which was 
founded by HRH The Prince of Wales.

Throughout 2014 we have been  
able to recycle 100% of our waste 
(with the introduction of Refuse 
Derived Fuel (‘RDF’) via our waste 
management contractor), resulting  
in no waste being diverted to landfill.

STV has a Green Travel Plan at  
the Glasgow headquarters to 
encourage staff to use more 
sustainable means of transport  
to commute. To promote cycling, 
shower facilities, cycle parking  
and lockers are provided for 
employees. A car sharing initiative, 
matching up employees living  
in the same area, enabling them to 
travel to work together is managed. 
There are currently 30 members  
of staff taking part in this initiative. 
STV also took part in National Bike 
Week and had our own STV Cycle  
to Work Day on 24th July with 
approximately 25 staff participating.

During 2014 STV started recycling  
old mobile phones via SHP. They uplift 
all of the redundant mobiles, recycle 
them and then send us a cheque 
which we then put back into the  
STV Appeal. During 2014 we recycled 
34 handsets and raised over £200  
for the charity.

Reporting greenhouse gas emissions

Assessment parameters

Boundary summary 

All entities and all facilities either owned  
or under operational control were included

The Facilities Manager is the designated 
senior manager responsible for health 
and safety matters. 

Materiality threshold

Materiality was set at 5%

Intensity ratio

Emissions per £m of revenue

RIDDOR three-day reportable 
accidents

2014

2013

2012

Greenhouse  
gas emission source

0

3

Scope 1*

Scope 2**

RIDDOR 
three-day 
reportable 
accidents

Total of all 
accidents

1

7

FY2014

(tCO2e/£m  
revenue)

4.04

17.4

(tCO2e)

486.51

2095.94

(tCO2e)

442.26

1,924.24

FY2013

(tCO2e/£m 
revenue)

3.94

17.17

21.11

Statutory total (Scope 1 & 2)

2,582.45

21.45

2,366.50

5

11

*  Scope 1: emissions from activities and sources we own and control e.g. cars.
**  Scope 2: emissions associated with our consumption of purchased electricity, heat, steam, 

and cooling, heating offices etc.

Explanations
Scope 1 Travel
Increase in the travel emissions  
due to: 

•   the increase in staff travelling back 
and forth to London – relocation  
of staff to the London office  
(Sales/Creative) has resulted in 
more travel between the offices
•   increased Production presence 

based in London office

•   rail travel has increased. Staff have 
been encouraged to travel via rail  
rather than air to reduce costs  
and emissions

•   increase in international travel 

during the year – France for D Day 
(News), Amsterdam x 2 visits for 
Technology Seminar (Technology), 
Egypt and Ukraine for new 
Production (Content), attendance 
at Board meetings for Michael 
Jackson, Non-Executive Director 
(resident in USA).

Scope 2 Energy
•   gas usage has increased –  

increase in staff in Glasgow  
office and Studio 2 usage for  
The Riverside Show

•   electricity usage has increased 
– increase in staff in Glasgow  
office and Studio 2 usage for  
The Riverside Show.

Waste
Biffa (previously Shanks) recycle 100% 
of our waste via refuse derived fuel 
(‘RDF’), so no waste is going to 
landfill.

GHG emissions statement
STV has reported on all of the 
emission sources required under  
the Companies Act 2006 (Strategic 
Report and Directors’ Reports) 
Regulations 2013.

These regulations require us to  
state the annual emissions in tonnes 
of carbon dioxide:

i)   from activities for which we  
are responsible, including the 
combustion of fuel and the 
operation of our facilities; and 

ii)  resulting from the purchase  
of electricity, heat, steam or 
cooling by us for our own use. 

There is no prescribed methodology 
under the regulations, but the 
independent standard we have 
chosen to use in order to ensure 
effective emissions management 
and transparency in reporting, is  
the UK Government’s Environmental 
Reporting Guidance (2013 version). 

STV must also express our emissions 
by way of an intensity ratio to allow 
the comparison of our performance 
over time and also with other similar 
types of organisations.

GHG emissions are to be reported as 
a gross figure in tonnes of CO2e and 
the intensity ration we have chosen is 
CO2e per million pounds of revenue.

23

STV Annual Report and Accounts 2014

 
 
Directors’ Report  Strategic Report

CORPORATE RESPONSIBILITY

continued

2014 was a record year for  
the STV Appeal with £2.6 million 
raised to help children and young 
people affected by poverty. 

This money has already been 
distributed across all 32 local 
authority areas in Scotland to  
a range of large and small projects. 

The money raised by the STV Appeal 
is distributed to provide practical 
help like food and warm clothes; 
create opportunities for training  
and employability; and enable social 
and emotional support for those 
who need it most. 

In its first four years the STV Appeal 
has raised over £8.2 million and 
fundraising for the STV Appeal 2015 
is already underway.

STV
APPEAL
2014

STV Appeal 2014
The STV Appeal is a charity 
committed to fighting child poverty 
in Scotland. It was launched in 2011 
by STV and The Hunter Foundation 
and in 2013 The Wood Foundation 
pledged its support to the Appeal  
for projects in the North East.  
Now firmly established as a major 
Scottish charity, the STV Appeal has 
had a very successful fourth year  
and raised the sum of £2.6 million  
for children and young people living 
in poverty.

Since launch, the STV Appeal has 
raised over £8.2 million which has 
funded 297 big and small grants to 
projects across all 32 local authority 
areas in Scotland, providing much 
needed support to over 37,000 
children. 

The money raised by the STV Appeal 
helps make a real difference in the 
lives of Scotland’s children and young 
people by providing practical help like 
food and warm clothes; creating 
opportunities for training and 
employability; and enabling social 
and emotional support for those who 
need it most. 

A fundamental principal of the STV 
Appeal is that every single penny 
raised by the STV Appeal stays in 
Scotland and 100% of donations are 
spent on the children who need it 
most. All overheads are met by STV 
and The Hunter Foundation and in 
2014, the Scottish Government once 
again committed to match fund the 
first £1m raised.

Work is now underway to distribute 
this year’s funds to charities across 
the country. The STV Appeal 
endeavours to work beyond reactive 
grant-making, to identify and target 
key areas of unmet need. The charity 
works alongside experts from across 
Scotland to change perceptions and 
attitudes towards child poverty and 
invest in solutions. Investment is 
made in innovative and effective 
projects that will make a sustainable 
difference to Scotland’s most 
disadvantaged children and young 
people, and support long-term social 
change. 

It is part of STV culture that all 
members of staff can make a 
difference and the Appeal relies on 
the support of our employees who 
fundraise and volunteer throughout 
the year. By climbing Ben Nevis, 
cycling between Glasgow and 
Edinburgh, and holding various 
fundraising events, staff contributed 
over £100,000 to the Appeal and 
they are able to see the difference 
they make when distributing the 
grants to projects where they can 
meet the project workers and people 
the Appeal supports. 

Money is raised through individual 
donations from STV consumers, 
community groups and schools as 
well as fundraising led by corporate 
partners. Leading businesses, 
including The Royal Bank of Scotland, 
Optical Express, Lidl and ScottishPower 
are proud supporters of the Appeal 
and encourage their staff and 
customers to support the fundraising 
efforts to support the fight against 
child poverty in Scotland. 

25

The STV Appeal is now in its second 
year as charity partner of Freshnlo 
Pedal for Scotland. This year, the 
number of Pedal for Scotland cycle 
events increased and greater 
numbers of individuals, staff 
members and corporate partners got 
on their bikes to support the Appeal.

Freshnlo Pedal for Scotland was  
one of the many events celebrated  
in a week of dedicated Appeal 
programming in 2014. A series  
of engaging, entertaining and 
celebrity packed programmes were 
screened in October, culminating  
in a star-studded live show hosted  
by Lorraine Kelly where the total  
sum raised was revealed. 

STV’s Appeal programming 
celebrated the many fantastic 
fundraising activities taken on by 
celebrities and communities across 
Scotland. This included Lorraine 
Kelly’s Shimmy across Scotland,  
a 24 hour dance challenge, and a 
Highland Challenge completed by 
STV’s own Sean Batty with support 
from local schools, communities  
and STV staff. Programming also 
focussed on inspiring fundraising 
stories from across the country  
and projects and charities working 
tirelessly to improve the lives of 
children living in poverty. 

Through the distinct schedule of 
programming, online platforms and 
social media channels, the STV 
Appeal can use its privileged position 
to raise awareness of the issue of 
child poverty, make a real difference 
and speak up for those children  
who can’t.

Rob Woodward
Chief Executive

STV Annual Report and Accounts 2014

Directors’ Report  Governance

CHAIRMAN’S STATEMENT

Baroness Margaret Ford
Chairman

2014 was a significant 
year for Scotland and 
a year of opportunity, 
positive momentum and 
progress for STV. 

The Company set out its aim to 
provide the platform for the ‘voices  
of Scotland’ during a landmark year 
and I am immensely proud of the 
extent to which staff across the 
business embraced this opportunity, 
increasing the Company’s profile and 
position, relevance and reputation.

On taking up my appointment as 
Chairman last year, I confirmed the 
Company’s strategy to achieve 
growth through the diversification of 
earnings from its growth businesses 
– digital services and STV Productions 
– whilst continuing to build the core 
business through securing an 
increased share of the advertising 
revenue market in Scotland. I also  
set out my commitment to create 
sustainable value and deliver capital 
return for shareholders. 

I am pleased to confirm that the 
Company’s performance during 2014 
has enabled both to be delivered and 
the progress achieved during the past 
year, particularly in the consumer 
business, will underpin continued 
growth in the future.

Strategic aims
Strong financial performance has 
been delivered against our key 
measures. We have an ambitious aim 
to deliver one third of earnings from 
non-broadcast activities by the end 
of 2015. Whilst progress has been 
made towards this during the past 
year, the relative progress being 
achieved is diminished as the 
resilience of the core business has 
continued to strengthen as the 
television advertising market 
stabilises and STV continues to 
outperform the UK TV market. 

Looking to the longer term beyond 
2015, the Board has announced an 
additional growth target to achieve  
a normalised EPS Compound Annual 
Growth Rate of 10% across the period 
from 2014 to 2017. 

This aim is stretching and ambitious 
and delivery will be underpinned by 
pursuit of the current strategic priorities 
and achievement of the KPI targets. 

Stability and investment certainty
Ensuring the Company has a stable 
foundation and environment 
conducive to growth are key 
objectives of the Board. This has been 
an area of strategic focus across the 
Company over recent years. During 
2014 considerable progress was 
made to create stability and certainty 
for investors through the successful 
management of key regulatory, 
financial and political risks. 

Most notably, the renewal of the 
Channel 3 broadcast licences for a 
maximum term of 10 years, effective 
from January 2015, and based on the 
agreement of new commercial and 
contractual arrangements with ITV 
and securing STV’s position as an 
affiliate of the Channel 3 Network, 
provide a stable operating 
environment and cost base.

In June the extension until 2019 of 
the Group’s banking facilities on 
improved terms created further 
financial stability. Additionally the 
agreement of a long term deficit 
recovery plan, through a pension 
valuation agreement with the 
pension scheme trustees, was 
secured.

Finally, through the outcome of the 
referendum on independence for 
Scotland, a potential risk was settled. 
Following the referendum, the 
Company engaged with the Smith 
Commission seeking that broadcasting 
remain a matter reserved for 
Westminster. The Smith Commission 
has reached this conclusion and this 
outcome, securing as it does a 
consistent approach to policy 
determination and regulation 
recognises the requirements of STV 
operating as part of a cohesive UK 
wide network. 

The satisfactory resolution of all of 
these key factors provides forecasting 
certainty, financial flexibility and 
stability and a platform to pursue 
sustainable growth.

 
New consumer connections and 
commercial opportunities
Increasing the consumer reach of  
the Company through the delivery  
of informative, relevant and 
entertaining content to support  
the growth of commercial market 
share are at the heart of the 
Company’s activities. 

This has been supported during  
2014 through the development of  
the STV Family of branded consumer 
products. Within this portfolio new 
consumer products and services, 
including the highly innovative City 
TV services now launched in Glasgow 
and Edinburgh, are successfully 
creating new opportunities for 
advertisers and commercial partners 
whilst extending the consumer reach 
of the business.

Through the STV Family, the business 
is successfully using its unrivalled 
audience connection through core 
channel, STV, to launch new non-
broadcast services, further extending 
consumer engagement. As the STV 
Family of services grows, the business 
is well positioned to take advantage 
of future changes in the market. 

STV Productions
STV Productions has continued to 
make progress in securing returning 
formats, a key element of the 
strategy to grow as a thriving 
multi-genre content production 
business whilst delivering a flat 
performance year on year. 

The talented and highly creative 
team that has been formed has been 
strengthened to bring a refreshed 
focus to achieving success in the 
drama genre. 

Financial performance
Strong financial performance has 
been delivered against our key 
financial measures. Group revenues 
are up 7% to £120.4m (2013: 
£112.1m), reflecting an improved 
advertising revenue market and 
growth in digital activities. Revenues 
in STV Productions were broadly flat 
year on year.

The continued focus on stabilising  
the balance sheet resulted in a 
further reduction in net debt, down 
18%, at £29.4m (2013: £35.7m) and 
below the target ratio of 1.5x net 
debt: EBITDA and IAS19 interest.

Profit before tax increased by 21%  
to £17.3m (2013: £14.3m).

At the beginning of 2014, new KPI 
targets were announced, including 
metrics focused on consumer 
engagement and reach for each 
consumer service. The strong 
operational performance achieved  
in the past year is reflected in six  
of the eight KPIs with a 2014 target 
being met or exceeded.

Dividend
The Group returned to dividend 
payments during 2014, underpinning 
the Board’s confidence in the  
robust financial position of the  
Group and the strength of the 
balance sheet.

The Board will recommend a final 
ordinary dividend of 6.0 pence per 
share, giving a total dividend for the 
year of 8.0 pence per share (2013:  
2.0 pence per share). Subject to 
shareholder approval at the Annual 
General Meeting, the final dividend 
will be paid on 22 May 2015.

The Board remains committed to  
a progressive dividend policy in  
the long term.

27

Board changes
Two new Non-Executive Directors 
were appointed to the board during 
2014. Christian Woolfenden joined 
the board in June and Anne-Marie 
Cannon was appointed in November. 

Jamie Matheson, Non-Executive 
Director, will retire from the board at 
the AGM in April 2015 having served 
for 8 years during the turnaround 
and transformation of the Company. 
On behalf of the Board, I would like  
to thank Jamie for his valued 
contribution and wise counsel 
throughout those years.

Conclusion
The Company’s strong track record  
of delivery resulted in a transformed 
financial position, unparalleled 
audience and consumer engagement 
which is extending across a growing 
family of products and services.  
This combined with a strong  
brand legacy and a growing 
reputation as a content producer  
all served to position STV as a 
commercially focused, creatively  
led business capable of delivering  
its strategic aims.

The talent, commitment and drive  
of our staff are key contributors  
to the success of the Company.  
On behalf of your Board, I would like 
to thank them and the leadership 
team for their commitment and 
contribution during a successful  
year and thank shareholders for  
your support for the Company  
during 2014.

Baroness Margaret Ford
Chairman

STV Annual Report and Accounts 2014

 
Directors’ Report  Governance

BOARD OF DIRECTORS

Margaret Ford (57) 
Chairman3 
Appointed to the Board in June 2013, 
Margaret Ford has over 20 years 
experience as a Non-Executive Director 
and Chairman of private and listed 
companies and extensive experience  
of working with Government. She is 
currently a Non-Executive Director of 
Taylor Wimpey plc, Segro plc and  
Grainger plc and is the former Chairman 
of Barchester Healthcare Limited, the 
private healthcare provider. From 2009  
to 2012, she was a member of the 
Olympic Board and Chairman of the 
Olympic Park Legacy Company. She was 
appointed to the House of Lords in 2006 
and sits as an Independent Peer. Margaret 
is Chairman of the STV Appeal and in 
March 2015 was elected a fellow of the 
Royal Society of Edinburgh. 

Rob Woodward (55)
Chief Executive 
Appointed to the Board in February 2007. 
Previously, Rob was Commercial Director 
of Channel 4 Television Corporation  
and on the main board. He achieved a 
dramatic turnaround of legacy businesses 
and built a set of successful new media 
and digital businesses. Rob was previously 
an MD of UBS Warburg and global COO  
of corporate finance in Media and 
Communications. Prior to this he was 
Managing Partner of Deloitte’s European 
Telecoms Media and Technology business 

and UK strategy consulting practice.  
Rob is a trustee of the STV Appeal charity. 
Rob was appointed Pro-Chancellor and 
Chair of the Council of City University 
London in February 2012, is a Trustee of 
Nesta and a Non-Executive Director of 
Regenersis plc. In November 2014 Rob 
was appointed Chairman of the National 
Invest in Young People Group, which  
will lead work to support employer 
involvement in developing Scotland’s 
young workforce.

George Watt (47)
Chief Financial Officer 
Appointed to the Board in February 2001 
as Group Finance Director. George is a 
member of the Institute of Chartered 
Accountants in Scotland. He joined the 
Company in 1998 as Group Financial 
Controller and Treasurer and prior to this 
worked with KPMG’s audit and assurance 
services practice in the UK and also in the 
US. George is a Non-Executive Director of 
DeltaDNA (formerly GamesAnalytics Ltd) 
and SpaceandPeople plc. George is also 
an executive committee member of the 
Scottish Council for Development and 
Industry and a trustee of the STV Appeal. 

David Shearer (55)
Senior Independent Director 1,3 
Appointed to the Board in February 2007, 
David is an experienced board member, 
corporate financier and turnaround 
specialist and was previously Senior 

Partner for Scotland & Northern Ireland 
and a UK Executive Board member  
of Deloitte LLP. He has recently stood 
down as Co-Chairman of Martin Currie 
(Holdings) Limited following its sale to 
Legg Mason Inc., is Chairman of Aberdeen 
New Dawn Investment Trust plc and the 
Scottish Edge fund and a Director of 
Mithras Investment Trust plc. He was 
previously the Chairman of Mouchel Group 
and Crest Nicholson plc and a Non-
Executive Director of City Inn Limited in 
each case standing down after completing 
the successful restructuring of these 
businesses. He was also a Non-Executive 
Director of Renold plc, Superglass Holdings 
plc and Scottish Financial Enterprise and  
a Governor of The Glasgow School of Art. 

Jamie Matheson (60)
Non-Executive Director 1,2 
Appointed to the Board in March 2007. 
Jamie’s career spans some 40 years 
principally in the financial sector. He was, 
for eight years until his retiral in March 
2013, Executive Chairman of Brewin 
Dolphin Holdings PLC, a leading private 
client investment manager. He was 
previously a Non-Executive Director of 
Scottish Radio Holdings plc until its sale to 
EMAP plc, and a Non-Executive Director of 
Maven Income and Growth VCT5 PLC from 
2001 to 2013. He is a Director of Scottish 
Financial Enterprise and he has a number 
of charitable interests including being a 
Director of The HMS Victory Preservation 

29

left to right by row, from top left
Margaret Ford
Rob Woodward
George Watt 
Genevieve Shore 
Anne Marie Cannon
David Shearer
Jamie Matheson
Michael Jackson 
Christian Woolfenden

Company. Jamie is Chairman of the 
Beatson Cancer Charity, a Non-Executive 
Director of Latchways plc and Chairman  
of Saracen Fund Managers Ltd. 

Michael Jackson (57)
Non-Executive Director 2 
Appointed to the Board in May 2009, 
Michael is an advisor, investor and director 
for digital and television businesses in the 
US and UK. Previously he was President of 
Programming at InterActiveCorp, the 
internet conglomerate, where he was 
responsible for overseeing the 
development, acquisition and distribution 
of content based websites. Prior to this 
Michael was Chairman of Universal 
Television Group, in charge of the creative 
and strategic direction of the television 
business. He served four years as Chief 
Executive Officer of Channel 4 Television, 
where, in addition to commissioning 
programmes, he refocused the channel  
to exploit digital opportunities and 
launched two new channels, FilmFour  
and E4. Before joining Channel 4, Michael 
worked as Controller of BBC1 and Director 
of Television, and as Controller of BBC2.  
He was previously a Non-Executive 
Director of EMI Group plc. Michael is a  
Non-Executive Director of Nutopia, an 
independent TV production company 
based in the UK and USA and of Peters, 
Fraser & Dunlop, the UK literary agency.

Genevieve Shore (45)
Non-Executive Director 2,3 
Genevieve Shore joined the Board in 
March 2012. Genevieve has been working 
in digital strategy and technology for the 
last seven years, most recently as the  
CIO and Chief Product Officer for Pearson 
PLC where she had responsibility for all 
enterprise platforms from the cloud, 
finance and data systems to content 
delivery and learning services. Previously 
Genevieve has held leadership roles with 
Pearson Group including Global Digital 
Director, Penguin and Group Sales 
Director, Penguin. Genevieve is an advisory 
board member of Great Fridays, a digital 
design services company in San Francisco 
and of Scoot & Doodle and the Education 
Appstore. She is a Non-Executive Director 
of Moneysupermarket.com Group Plc and 
of Next 15 Communications Group plc. 

Christian Woolfenden (36)
Non-Executive Director 1
Appointed to the Board in June 2014, 
Christian Woolfenden has extensive 
consumer marketing and digital 
experience. He is Managing Director for 
Paddy Power, the betting and gaming 
operator. Previously Christian was Global 
Brand Director for Bacardi, responsible for 
marketing and product innovation in over 
20 markets worldwide. Christian began  
his career at Proctor & Gamble working  
in both finance and marketing roles across 
key European businesses. 

Anne Marie Cannon (57)
Non-Executive Director
Anne Marie Cannon joined the Board in 
November 2014 and has over 30 years 
experience in the energy industry and 
investment banking. For the past 14 years 
Anne Marie was a senior advisor at 
Morgan Stanley specialising in international 
upstream mergers and acquisitions. Anne 
Marie has previously held financial and 
commercial roles with Shell UK, J Henry 
Schroder Wagg and Thomson North Sea 
and was an Executive Director on the 
Boards of Hardy Oil and Gas and British 
Borneo. She served on the Board of Aker 
ASA and is currently is a Non-Executive 
Director with Premier Oil and Deputy Chair 
of Det Norske Oljeselskap.

Key

1  Audit Committee 
2  Remuneration Committee 
3  Nomination Committee 

STV Annual Report and Accounts 2014

Directors’ Report  Governance

CORPORATE GOVERNANCE REPORT

Principles statement
STV Group plc is fully committed to the highest standards of corporate governance, believing that such standards 
are vital to overall business integrity and performance, and considers it crucial that it conducts itself honestly, 
transparently and responsibly.

The Board has a critical role to play in shaping business performance while creating and delivering long term 
return for shareholders. This requires it to determine business strategy and the Company’s appetite for risk;  
to monitor management’s performance in delivering against that strategy and ensure that the risk management 
measures and internal controls put in place are appropriate and effective. The Board must ensure that the 
funding and talent available to the business will support it in the longer term and must remain aware of the 
Company’s obligations to its shareholders and other stakeholders, responding to their needs with transparent 
reporting and active engagement.

Statement of compliance
The Board considers that, in respect to the financial year ended 31 December 2014, the Company has complied 
fully with the UK Corporate Governance Code 2012 (‘the Code’) and this section, together with the report by  
the Directors on remuneration, set out on pages 44 to 62, describes in greater detail how the principles and 
provisions of the Code have been complied with. The Code is published by the Financial Reporting Council from 
whom paper and downloadable versions can be obtained via its website: www.frc.org.uk.

Board of Directors
The membership of the Board throughout the year and up to the date of signing the financial statements  
was as follows:

Chairman

Baroness Margaret Ford

Chief Executive Officer

Rob Woodward

Chief Financial Officer

George Watt

Non-Executive Directors

 David Shearer (Senior Independent Director) 
Jamie Matheson 
Michael Jackson 
Genevieve Shore 
Vasa Babic (retired 23 April 2014) 
Christian Woolfenden (appointed 1 June 2014) 
Anne Marie Cannon (appointed 1 November 2014)

The powers of the Directors (including in relation to the issue or buy back of shares) are exercisable in accordance 
with the Companies Act and the Company’s Articles of Association. Any amendments to the Company’s Articles 
of Association require a special resolution in accordance with the Companies Act 2006.

BOARD OF DIRECTORS

  11% Chairman
  22% Executive Directors
  67% Non-Executive Directors

31

Board appointment, balance and independence
The Board has considered the independence of the Non-Executive Directors and regards all of the current Directors  
to be of independent character and judgement.

The Non-Executives mix of skills and wide-ranging business experience is a major contribution to the proper 
functioning of the Board and its committees, ensuring that matters are debated and that no individual or group 
dominates the Board’s decision-making processes. Non-Executive Directors have a particular responsibility for ensuring 
that the business strategies proposed are fully discussed and critically reviewed and their collective experience and 
broad range of skills gained through a range of sectors means they can constructively challenge management in 
relation both to the development of strategy and performance against the goals set by the Board.

The Non-Executive Directors do not participate in any share option or pension scheme of the Company.

Directors have a statutory duty to avoid situations where they have or can have, any interest that conflicts or possibly 
may conflict with the interests of the Company. A Director will not be in breach of that duty if the relevant matter has 
been authorised in accordance with the Articles of Association by the other Directors. The Directors confirm that there 
have been no such conflicts during the year to 31 December 2014.

Directors and officers of the Company and its subsidiaries have the benefit of a Directors’ and officers’ liability insurance 
policy. The Company’s Articles of Association also provide that every Director and other officer of the Company is to be 
indemnified out of the assets of the Company against any liability he or she incurs in defending any proceedings 
brought against them (provided that judgement is not given against them). All Directors have access to the advice and 
services of the Company Secretary and, at the Company’s expense, the Company’s legal advisors. The Company 
Secretary is an employee of the Company and attends all meetings of the Board and its committees. She is responsible 
for making sure that all Board procedures are observed and for advising the Board on corporate governance matters. 
She also has responsibility for ensuring the flow of information within the Board, its committees and between senior 
management and Non-Executive Directors.

Board responsibilities
There is a well-established division of authority and responsibility within the Company through the separation  
of the roles of Chairman and Chief Executive which is set out in writing and has been approved by the Board.  
The Chairman is responsible for leadership of the Board, ensuring its effectiveness and that Directors receive accurate, 
timely and clear information, as well as setting the agenda. She provides a conduit for communication to and from 
shareholders and facilitates the contribution of the Non-Executive Directors while ensuring constructive relations 
between the Executive and Non-Executive Directors.

The Board has responsibility for making all key strategic, management and commercial decisions which are necessary 
for the conduct of the Company’s business as a whole, including the approval of corporate strategy, annual budgets, 
interim and full year financial statements and reports, dividends, accounting policies and all significant capital projects, 
acquisitions and disposals. The Chief Executive and his management team are responsible for developing the 
appropriate business strategy and, once approved by the Board, for ensuring that the strategy is effectively 
implemented in accordance with the approved operating plan and within a sound system of internal controls to 
achieve the agreed objectives. He creates a framework of strategy, values, organisation and objectives to ensure the 
successful delivery of results, and allocates decision making and responsibilities accordingly. Compliance with policies 
and achievement against objectives is monitored by the Board through monthly and quarterly performance reporting 
and budget updates.

STV Annual Report and Accounts 2014

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It is the duty of all Directors to promote the success of the Company for the benefit of its members as a whole,  
and in doing so, to have regard, amongst other matters, to the:

•  likely long term-consequences of any decision
•  interests of the Company’s employees
•  need to foster the Company’s business relationships
•  impact of the Company’s operations on the community and the environment
•  desirability of maintaining a reputation for high standards of business conduct
•  need to act fairly as between members of the Company. 

The Senior Independent Director is available to shareholders should they request a meeting or have concerns  
which they have been unable to resolve through normal channels or when such channels would be inappropriate.  
He provides a communication conduit between the Chairman and the Non-Executive Directors and is responsible  
for leading the Non-Executives discussion on the Chairman’s performance at the annual performance review.

The Board recognises that it is accountable to the Company’s shareholders for good governance to ensure efficient  
and effective management in order to deliver shareholder value over the long-term.

Board meetings 
Attendance of Board members at Board and Committee meetings held in 2014 is set out below:

Board

Audit  
Committee

Remuneration 
Committee

Nomination  
Committee

Number of meetings held:

Attendance:  

Margaret Ford 

David Shearer 

Rob Woodward

George Watt 

Vasa Babic (resigned 23/04/14)

Jamie Matheson 

Michael Jackson 

Genevieve Shore

Christian Woolfenden (appointed 01/06/14)

Anne Marie Cannon (appointed 01/11/14)

9

9

9

9

9

3

8

8

9

5

1

3

3*

3

3*

3*

1

2

2

4

3*

2

4

4

2**

2 

2

2

1*

2

* Attended at the invitation of the respective Chairman. 
** Appointed to Remuneration Committee as Chairman following the resignation of Vasa Babic

The Board meets regularly, at least nine times a year with additional meetings taking place as and when required.  
The Board has adopted a schedule of matters reserved for its decision which can be found on the Company’s website 
at www.stvplc.tv, the principal matters being approval of:

•   financial statements and shareholder circulars; dividend policy; significant changes in accounting policies or practices
•   Board and committee appointments and terms of reference; terms and conditions of Non-Executive and  

Executive Directors

•  the Company’s long-term objectives and commercial strategy; annual operating and capital expenditure budgets
•  material contracts and significant variations in terms of the Company’s borrowing facilities
•  corporate activity, which is subject to the City Code on Takeovers and Mergers or of a material nature
•  major changes to the Company’s pension schemes, share schemes and treasury policy
•  risk management, internal control policies and corporate governance arrangements.

33

All Directors attended the annual Strategy Day held in October 2014 and considered it an extremely useful forum  
at which to discuss in detail STV’s goals and objectives and its overall strategic direction. 

When a Director is unable to attend or dial in to a Board or Committee meeting, he or she receives the papers for 
consideration at that meeting and has the opportunity to discuss any issues or make any comments in advance  
and, if necessary, follow up with the Chairman of the relevant meeting.

Board focus
The main areas of Board focus during 2014 included: 

Operational and financial performance, including monitoring
•  receipt of operational and financial updates at each Board meeting
•   review of monthly finance reports, including details of performance against budget and the Company’s  

financial position

•  approval of the Annual Report, its full and half-year financial results and IMS statements made
•  approval and declaration of dividend
•  approval of the 2015 Budget
•  approval of a share premium reduction
•  approval of new financial PR advisors.

Strategy
•  presentations on initiatives to grow revenue
•  approval of the Company’s strategy
•  brand refresh.

Corporate development
•  agreement of STV’s corporate objectives and values for 2014
•  application for the Aberdeen, Ayr and Dundee local TV licences
•  planning for the launch in early 2015 of the Edinburgh local TV service.

Governance and risk
•  review of reports on risk and the appropriateness of the financial statements being prepared on a going concern basis
•  review and approval of the Risk Register
•  approval of the internal audit plan for 2015
•  approval of the 2015 AGM Resolutions
•  approval of the appointment of Christian Woolfenden and Anne Marie Cannon
•  performance evaluation
•  review and consideration of the pensions deficit and funding plan
•  ensuring impartiality during Referendum programming.

Investor relations
•   review of institutional feedback following meetings between the Company’s broker and shareholders after both  

the full and half year results

•  review of the draft analysts’ results presentations, when reviewing the Company’s full and half-year financial results.

Corporate Social Responsibility
•  involvement in the STV Appeal 2014.

STV Annual Report and Accounts 2014

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Board committees
The Board is supported by the Audit, Remuneration and Nomination Committees.

Chairman

Board of 
Directors

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

Leadership
Team

Senior Management
Team

Nomination Committee
•   Reviews the structure, size  

and composition of the Board

•   Reviews succession plans  

and makes recommendations  
to the Board

•   Identifies and nominates 
candidates for approval  
of the Board

•   Recommends to the  

Board membership of the  
Board Committees

Leadership
Board of Directors

•   Determines long-term direction and strategic aims
•  Sets framework of appropriate and robust controls
•  Ensures efficient and effective operation of the business
•  Engages with shareholders and stakeholders

Audit Committee

•   Monitors the integrity of the 

published financial statements

•   Reviews the effectiveness of 
internal financial controls
•   Reviews the operation of the  
risk management process

Remuneration Committee
•   Determines and agrees with  
the Board the framework for  
the remuneration policy

•   Reviews the ongoing 

appropriateness and relevance  
of the remuneration policy

•   Discusses with the Company’s 

•   Approves the design of,  

auditors, matters arising  
from their work

•   Reviews the scope of work  

and reports produced by the 
internal auditors

•   Monitors and reviews the 

effectiveness of the internal  
audit function and the  
external auditors

targets for, and payments  
from any performance related 
pay schemes

•   Reviews the design of all share 

incentive plans

•   Determines the remuneration 

packages for Executive Directors 
and other senior executives
•   Reviews and notes annually  
the remuneration trends  
across the Company

Page 35

Page 44

Page 35

Audit Committee Report

Remuneration Committee Report

Nomination Committee Report

 
35

Each of these Committees held an evaluation of their work and effectiveness during the year, the results of which  
were reported to the Board by the respective Committee Chairman. The reviews concluded that each Committee  
was operating in an effective manner and carrying out its respective delegated duties efficiently. The Board and its 
Committees will continue to review critically their procedures, effectiveness and development throughout the year 
ahead with any concerns or observations raised with the Chairman.

Remuneration Committee
The members of the Committee during the year were:

Vasa Babic (Chairman, retired 23 April 2014)
Genevieve Shore (Chairman, appointed on 23 April 2014) 
Jamie Matheson 
Michael Jackson 

The activities of the Remuneration Committee are described within the report by the Directors on remuneration which 
can be found on pages 44 to 62. The terms of reference of the Remuneration Committee are available on request  
and on the Company’s website www.stvplc.tv

Report from the Nomination Committee
The members of the Committee during the year were:

Baroness Margaret Ford (Chairman)
David Shearer 
Genevieve Shore

The Nomination Committee has written terms of reference which are available on request and on the Company’s 
website www.stvplc.tv

At the start of the year, the Nomination Committee recommended and the Board subsequently agreed, that at least 
one additional Non-Executive Director be sought to ensure progressive refreshing of the Board. 

Given that a formal tender had been carried out in 2013 in order to select a recruitment consultant to assist STV in its 
appointment of a new chairman, it was unanimously agreed that the services of Isabel Bird from Bird & Co Group be 
re-engaged for these purposes. Neither Ms Bird nor Bird & Co Group have any other connection with STV.

The process carried out by the Committee was vigorous and robust, firstly evaluating the balance of skills, experience, 
independence and knowledge currently on the Board and in light of this, creating a specification of the role sought 
including an assessment of the time commitment expected. Consideration was also given to the benefits of diversity 
on the Board. 

The Committee reviewed the profiles of nine candidates, from which a shortlist was created and the Committee met 
with each. After discussion, it was agreed that the appointments of Christian Woolfenden and Anne Marie Cannon as 
Non-Executive Directors be recommended to the Board. This was unanimously agreed and Christian and Anne Marie 
joined the Board on 1 June and 1 November 2014 respectively. 

Report from the Audit Committee
The members of the Committee during the year were:

David Shearer (Chairman)
Vasa Babic (resigned 23 April 2014)
Jamie Matheson
Christian Woolfenden (appointed on 19 June 2014)

STV Annual Report and Accounts 2014

 
 
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The Audit Committee, chaired by David Shearer, who has recent and relevant financial experience, is authorised by  
the Board to investigate any activity within its terms of reference and to seek any information it requires from any 
employee. All employees are directed to co-operate with any request made by the Committee. The Audit Committee 
has written terms of reference which are available on request and on the Company’s website www.stvplc.tv

At the invitation of the Committee, meetings are attended by the Chief Executive Officer, Chief Financial Officer  
and the Company Secretary as well as the Group Financial Controller. Representatives from both the external and  
the internal auditors also attend each meeting and the Committee meets separately with senior management  
and the external auditors.

The Chairman of the Audit Committee reports to the subsequent meeting of the Board on the Committee’s work  
and the Board receives a copy of the minutes of each meeting. The papers considered by the Committee are available 
to any Director who is not a member, should they wish to receive them. The Committee’s effectiveness  
is reviewed annually as part of the Board evaluation process.

The Audit Committee and the Board place great emphasis on the objectivity of the Company’s auditors 
PricewaterhouseCoopers LLP (‘PwC’) in their reporting. The audit partner and manager attend all Audit Committee 
meetings to ensure full communication of matters relating to the audit. The auditors have confirmed to the Committee 
that in relation to their services to the Company they comply with UK regulatory and professional requirements, 
including Ethical Standards issued by the Auditing Practices Board and that their objectivity is not compromised.

The auditors are required each year to confirm in writing to the Committee that they have complied with the 
independence rules of their profession and regulations governing independence having taken into consideration 
matters such as the individual independence of members of the engagement team and the firm as whole and the 
nature of any non-audit work undertaken. Before PwC takes on any engagement for other services from the Company, 
careful consideration is given as to whether the project could conflict with its role as auditors or impair its independence. 
This includes consideration of the safeguards which are in place to mitigate the risks to independence. 

In general, the auditors may not provide a service which: 

a) creates a mutuality of interest
b) places the auditors in a position to audit their own work
c) results in the auditors acting as a manager or employee of STV
d) puts the auditors in the role of advocate for STV. 

During the year the Committee reviewed the Company’s interim and full year results prior to publication as well as  
its risk management procedures and risk register, incorporating relevant, social, ethical and environmental risks. 

Significant issues considered by the Audit Committee in relation to the 2014 financial statements included the following:

Deferred production stock
Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost and net realisable 
value. Programme costs are expensed in line with expected future revenues which are a judgemental area. A detailed 
forecast of future sales is prepared by management based on historic experience and expected future trends. 
Management’s treatment and disclosures in relation to deferred production stock were considered to be appropriate. 

Pensions
Following the agreement of the tri-ennial actuarial funding valuation in July 2014, the assumptions adopted by  
STV had been updated from those used at 31 December 2013 and the appropriateness of the updated assumptions 
was considered by PwC.

37

The assumptions in relation to discount rate, salary increases, RPI and CPI were all within a range that management 
considered appropriate and were consistent with assumptions being used by other companies. Although the 
assumptions in relation to mortality had historically been lower than were typically used by other companies, STV’s 
figures were supported by an independent report obtained by management and were unchanged from 31 December 
2013. However, in 2014, the Company has included an allowance for future improvements in life expectancy in line  
with industry practice.

Management’s treatment and disclosures in relation to IAS19 were considered to be appropriate.

Goodwill
At least annually management undertakes a detailed formal impairment review of goodwill. The most significant 
judgements are in setting the assumptions underpinning the calculation of the value in use of the cash generating unit, 
specifically the achievability of the short term financial budget assumptions underlying the valuation process. Specific 
focus is also given to the long term growth rate and discount rate. Business Plans and budgets are Board approved and 
underpin the cash flow forecasts. In the current year, a detailed review was undertaken of the results of the testing  
and underlying assumptions of the impairment model and it was agreed that no impairment was required.

Independence of the external auditor
The Audit Committee is responsible for approving non-audit work and in order to seek to preserve auditor’s objectivity 
and independence, the Company has a policy regulating the provision of non-audit services by the auditors. The Chief 
Financial Officer must obtain the approval of either the Chairman of the Audit Committee or another Committee 
member if the preference is to use the auditors and must provide an explanation as to why the auditors are the most 
suitable supplier of services. A case by case decision is therefore necessary and the auditors cannot be engaged for 
non-audit work without reference to the Audit Committee. It is felt that this process ensures shareholders receive  
value for money and the Audit Committee keeps this policy under review. PwC also has an internal process whereby 
pre-engagement approval of all non-audit services is required to be given by the Audit Partner.

During the year under review, the non-audit work carried out by PwC consisted mainly of advice in relation to tax 
developments and tax compliance. Given that much of the information was derived from the audited financial records, 
the Audit Committee agreed that PwC was the most suitable supplier. There will always be projects for which the 
external auditor is best placed to perform the work to the extent that its skills and experience along with its knowledge 
of the Company makes it the most appropriate provider. While it is important that the independent role of external 
auditors in reporting to shareholders is not compromised, it is equally important that the Company is not deprived  
of expertise when and where it is needed. 

External audit effectiveness
With regard to the requirement for the Audit Committee to assess the effectiveness of the external audit process,  
a formal framework is now in place whereby a questionnaire is completed annually by each member of the Audit 
Committee and by the Chief Financial Officer. Feedback is also sought from STV’s finance team. The comprehensive 
questionnaire covers various aspects of the external audit process, including the audit team; how the audit is both 
planned and executed; the role of management; and communication. Once completed, the feedback from the process 
is considered by the Audit Committee and thereafter provided both to the auditors and to management. Following this 
process, the Audit Committee concluded that the external audit process operated effectively and efficiently.

Internal audit
Deloitte LLP (‘Deloitte’) are the Company’s internal auditor and the primary focus of its comprehensive internal audit 
programme is to provide assurance over key revenue streams and operating costs. Deloitte review systems and 
processes and ensure that the Company is operating effectively, efficiently and economically and in accordance with 
legislative requirements and professional standards. Its work is designed to provide insights into the internal control 
environment and efficiencies of key processes, as well as providing feedback on the effectiveness of interfaces between 
the business and enabling functions.

Business plans and budgets are Board approved and underpin the cash flow forecasts. In the current year, PWC 
undertook a detailed review of the results of the testing and underlying assumptions of the impairment model and 
agreed that no impairment charge was required.

STV Annual Report and Accounts 2014

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Deloitte attends all meetings of the Audit Committee and provides update reports on which specific areas have been 
reviewed in terms of the planned internal audit for the year, together with an evaluation of the current controls and  
the key findings and recommendations.

The Board reviews the internal control process and its effectiveness on an ongoing basis to ensure it remains robust 
and to identify any control weaknesses and can confirm that no significant failings or weaknesses were identified in 
relation to the review.

Committee activities
The principal activities undertaken by the Board Committees during 2014 included:

Month

January

January

February

March

August

October

October

October

December

Committee

Nomination

Activity

Succession Planning

Remuneration

Performance Evaluation (2013)

Audit

Review of Year End Results  
Review of Auditor report on Year End Results  
Review of Prelim Announcement  
Review of Annual Report  
Review of Independence of Auditors  
Review of external audit/non-audit fees  
Approval of Internal Audit Plan for the year  
Review of internal controls/risk management

Remuneration

Approval of Remuneration Report

Audit

Audit

Nomination

Remuneration

Remuneration

Review of Half Year Results  
Review of Auditor report on Half Year Results  
Internal Audit update  
Review of internal controls/risk management

In depth Business Risk Review  
Internal Audit Update  
Performance Evaluation

Succession Planning  
Performance Evaluation

Review of Executive Remuneration Policy

Review of Remuneration Policy  
Performance Evaluation (2014) 
Approval of Executive Director: 
–  Bonuses  
– 
–  Bonus Plan targets

Salary and bonus for 2015  

Leadership team
The Leadership Team comprises the Executive Directors; Director of Channels; Deputy Director of Channels;  
Director of Content; Commercial Director; Director of Corporate Development; HR & Communications Director;  
Chief Technology and Platforms Officer; and the Head of Legal and Regulatory Affairs. The purpose of the team  
is to drive the implementation of the Company’s strategic priorities while addressing critical business issues  
and opportunities. The team meets weekly and is focused on group-wide performance with the emphasis on 
collaboration and teamwork and ensures that there are clear lines of accountability. 

39

Senior Management Team
The Senior Management Team is made up of approximately 35 managers from around the Group who meet monthly 
to discuss strategy, share knowledge and address specific issues. 

Diversity
STV takes the concept of diversity seriously and further details can be found on page 21.

Achieving the right mix of talent, skills and experience on the Board is critical for business and STV’s aim is to have  
an appropriate level of diversity in the Boardroom to support the achievement of its strategic objectives. Diversity  
of perspective is vital and having Directors from different backgrounds and with different skill sets ensures that 
decisions are challenged in a credible manner and ‘group think’ is avoided. Each person is different and diversity  
is about recognising, respecting and valuing these differences.

BOARD BY GENDER 

  67% Men
  33% Women

STV has chosen not to target a specific number or percentage of women for its Board, although one third of its 
Directors is female, but to concentrate its efforts on encouraging more women to remain within the Company and 
progress through the ranks to senior positions. The number of female staff remained the same as last year, at 49%.

Training and development
All Directors are given a comprehensive introduction to the Company’s businesses and continuing development is 
provided through briefing sessions in the course of regular Board meetings, covering business specific and broader 
regulatory issues and including presentations from members of senior management. Directors are also provided  
with and encouraged to take up opportunities to meet major shareholders. 

Development and training of Directors is an ongoing process. Throughout their period in office the Directors are 
regularly updated on the Company’s business; legal matters concerning their role and duties; the competitive 
environments in which the Company operates; and any other significant changes affecting the Company and the 
market sector of which it is a part. In addition, the Board regularly receives presentations from senior managers within 
the Company to ensure that Directors’ knowledge, skills and familiarity with the Company’s businesses and people are 
updated and maintained. Board training and development is considered as part of the annual performance evaluation 
exercise and during the year the Chairman confirmed with each Director that they were content with the level of 
training and development given with no Director requesting additional training.

Performance evaluation
The effective functioning of the Board is key to the success of the Company and STV recognises that Board evaluation is 
extremely valuable in contributing to Board effectiveness: a formal appraisal encourages all Directors to reflect on 
what the Board has accomplished, as well as on what it should be doing, how it operates and whether any 
improvements can be made.

Accordingly, each year evaluation is undertaken in order to assess the Board, its committees, the Directors and  
the Chairman. The process aims to enhance effectiveness and also provides an opportunity for the Non-Executive 
Directors – through their exposure on other Company boards – to draw on their experience and to suggest areas  
of best practice. As in previous years, this is an internal exercise led by the Chairman and the Board considers this  
to be a sufficiently rigorous process.

STV Annual Report and Accounts 2014

 
 
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The Chairman spoke with each of the Directors individually to canvass their respective opinions on a wide range  
of matters including Board composition, Board meetings and processes, Board performance, the performance  
of individual Directors as well as the Board’s communication both with external stakeholders and the Company’s  
senior management. 

With regard to the evaluation of the Chairman’s performance, the Senior Independent Director spoke with each 
Director individually.

On completion of the 2014 performance evaluation, each Director was found to make an effective contribution and 
was well prepared and informed regarding items to be considered by the Board. The mix of skills and experience  
of Directors was felt to be appropriate and the Board continued to meet in full its obligations to support management,  
to monitor performance across a wide area, and to maintain its strategic oversight. Accordingly, the process concluded 
that the Board provides the effective leadership and control required for a listed company and in particular,  
the smooth process in place regarding the appointment of the two new Non-Executive Directors was noted.

The evaluation process further concluded that the Board was made up of strong and independent minded  
Non-Executive Directors who made a significant contribution to the overall success of the Company and who 
demonstrated full commitment in their respective roles. All were able to allocate sufficient time to the Company 
enabling them to discharge their responsibilities effectively.

The Chairman reported the results of the evaluations at the Board meeting held on 24 February 2015. The Nomination 
Committee confirmed to the Board that the contributions made by the Directors offering themselves for re-election at 
the AGM in April 2015 continue to be effective and that the Company should support their re-election.

Re-election
Directors stand for election by shareholders at the first Annual General Meeting following their appointment and 
thereafter for re-election at intervals of no more than three years. At each AGM, at least one third of the Directors  
are required to retire. Copies of the Non-Executives’ letters of appointment are available for inspection at the 
Company’s registered office and will be available at the Annual General Meeting.

The Chairman and other members of the Board recommend that the Directors retiring be re-elected and their 
biographies can be found on pages 28 and 29. The Chairman has confirmed that the Directors retiring and seeking 
re-election have been subject to performance evaluation, apart from Anne Marie Cannon who joined the Board  
on 1 November 2014, and as part of this evaluation the Chairman confirms that they continue to demonstrate 
commitment to their role and continue to fulfil their functions responsibly.

TENURE OF NON-EXECUTIVE DIRECTORS AND CHAIRMAN 

  29% more than 6 years
  14% 4-6 years
  14% 2-4 years
  43% 1-2 years

Risk management and internal control
Risk is inherent in the Company’s business and activities and the review of risk and risk management is embedded 
throughout the Company. The ability to identify, assess, monitor and manage each type of risk to which the Company 
is exposed is an important factor in its financial soundness, performance, reputation and future success. The 
management of risk is considered to be of vital importance and as such, it is a matter for the full Board and not 
delegated to a committee. Accordingly, the Directors have overall responsibility for establishing and maintaining an 
adequate system of internal controls and risk management policies and also for reviewing the effectiveness of each. 

 
41

This is communicated to the Leadership Team and each member is accountable for all risks assumed in their respective 
areas of responsibility and for the execution of appropriate risk management discipline. 

These reviews included an assessment of internal controls (in particular, financial, operational and compliance 
controls) and risk management together with their effectiveness and were supported by reports from the internal 
auditors as well as from the external auditors on matters identified in the course of their statutory audit work.

During 2014, the following reviews were carried out by the internal auditors: (i) broadcasting revenue assurance;  
(ii) health and safety governance; (iii) freelance staff management; and (iv) social media controls. 

The system is designed to manage rather than eliminate risk and in pursuing these objectives, internal control  
can only provide reasonable and not absolute assurance against material misstatement or loss. All points raised  
by the internal auditor were addressed and executive management believes that the control environment has  
been strengthened further by the actions taken. A follow up review is carried out by the internal auditor of the work 
performed by management to implement the recommendations raised during the internal audit which will involve 
liaising with members of staff across the business who would have been allocated the responsibility of executing  
the recommendations raised and this will be supported by detailed testing where required. A key element of the risk 
management process is the method of profiling risk. This determines the threats to the achievement of business 
objectives and day-to-day operations in terms of likelihood and consequence at a residual level, after taking account  
of mitigating and controlling actions.

In addition to both the external and the internal audit, the following key controls are in place:

•   a comprehensive financial review cycle, which includes a detailed budgeting process where business units  

prepare budgets for approval by the Board, monthly reporting of trading results for review and, where necessary, 
corrective action as well as detailed and regular re-forecasting

•   clearly defined management structure and delegation of authority to committees of the Board, subsidiary  

boards and associated business units

•   high recruitment standards and formal career development and training to ensure the integrity and  

competence of staff

•   regular reviews of key performance indicators and business risks and consequent steps to manage  

any matters arising

•  procedures for the approval of capital expenditure
•   monthly monitoring and re-forecasting of results against budget, with major variances followed up  

and management action taken where appropriate

•   ongoing procedures to identify, evaluate and manage significant risks faced by the business and procedures  

to monitor the control systems in place to reduce these risks to an acceptable level

•   provision to the Board and management of relevant, accurate and timely information based on comprehensive 

management information systems, which are continually being improved and updated.

A highly detailed review process conducted on a multi-level basis ensures that the consolidated group accounts are 
prepared having taken into account the internal control procedures and risk management strategies outlined above.

The presentation and content of the Risk Register has been developed in a way which allows:

•  the key risks facing STV to be summarised
•  actions taken to improve control to be tracked
•  changes to the risk portfolio to be monitored.

STV Annual Report and Accounts 2014

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The Risk Register comprises risks specific to the different areas of the business and is reviewed and updated on an 
ongoing basis both at an operational level and on a bi-annual basis by the Board, with the Audit Committee conducting 
an annual review. The Register sets out the key risks that have been identified, allocating an owner to each, together 
with the risk impact, likelihood and score both on a gross and, after the current mitigating controls have been taken 
into account, a net basis. The effectiveness of the mitigating controls is graded as either strong, adequate or weak and 
any additional controls required are also noted.

The Company has a strong internal control and risk management system in place in relation both to the financial 
reporting process and the process for preparing the consolidated accounts. The purpose of these is to ensure that the 
internal and external financial statements are presented in accordance with the relevant reporting standards and the 
disclosure requirements for listed companies, as well as to ensure that the financial statements give a true and fair 
view, free from material misstatement.

The Board is satisfied that these responsibilities are met through applying the following procedures which are 
supported by the Group’s system of internal control:

•   using an appropriate system of accounting records, capable of operating with reasonable accuracy to be compliant 

with financial and legal reporting requirements. The basis used to prepare STV’s financial statements is the 
International Financial Reporting Standards (‘IFRS’) as adopted by the European Union. The Company financial 
statements and Directors’ Remuneration Report are prepared in accordance with applicable law and United Kingdom 
Generally Accepted Accounting Practice

•   using IFRS to ensure a true and fair view of the state of affairs of the Group, including the profit or loss for the period
•  applying appropriate accounting policies within the framework of IFRS and ensuring these are consistently applied
•  making judgements and preparing estimates that are reasonable and prudent
•  operating within the guidelines of all the disclosure advice provided by UK statute
•  considering whether adoption of the going concern basis is appropriate
•  maintaining robust assurance processes and controls over financial reporting procedures
•  extending these principles to half-yearly reports and other reports in the public domain.

Identified risks are mitigated through unambiguous business processes with integrated risk management activities, 
segregation of duties and appropriate delegation of authority. Each role within the Company is well-defined with clear 
responsibilities and a transparent reporting structure. The Company’s business processes include financial controls 
regarding the approval and accounting of business transactions and the financial reporting process has controls 
regarding recognition, measurement and disclosure. These include the application of critical accounting policies and 
estimates, in individual subsidiaries as well as in the consolidated accounts.

Regular review is vital to ensure that the risk culture continues to be embedded throughout the Company and that the 
risk framework is operating effectively. It also provides the Board and the Audit Committee with an overall view of the 
Company’s risk profile, identifying any major exposures and mitigating actions.

The Company has in place a Whistleblowing Policy through which staff can, in confidence, raise concerns about 
possible improprieties either in the conduct of others in the business or in the way the business is run. Concerns can 
relate to actual or potential breaches of law or Company policy, including those relating to accounting, risk issues, 
internal controls, auditing issues and related matters. All matters raised will be investigated and reported to the Audit 
Committee. No such concerns were raised by staff during the year.

The risk management framework and internal controls system across the Company, which are subject to continuous 
development, provides the basis on which the Company has complied with the Code provisions on internal control.

43

Relations with shareholders
STV’s corporate website at www.stvplc.tv has information for institutional and private shareholders alike and 
shareholders seeking information may contact the Company directly throughout the year. In addition, STV has an 
electronic communication facility to allow shareholders to receive information more quickly and in a manner more 
convenient for them. 

The Board recognises the importance of having an ongoing relationship with its shareholders and other stakeholders 
and fully supports the principles of the Code which encourage open dialogue between companies and their 
shareholders. The Board welcomes and encourages the participation of all shareholders at the Company’s Annual 
General Meeting which all Directors attend. Shareholders also have the opportunity to meet with Directors and ask 
questions after the formal business of the meeting has been concluded.

SHAREHOLDERS BY TYPE 

  97%  Institutionals
  2%  Board of Directors
  1%  Other individuals (excl. dirs)

Institutional shareholders
STV undertakes a comprehensive programme of meetings and events for institutional investors and research analysts 
throughout the year and the Board are kept fully informed of feedback given to the Chief Executive and Chief Financial 
Officer in the course of their extensive round of investor meetings. The Board routinely receives updates on significant 
movements on the share register, analysts’ consensus forecasts and market sentiment. 

The Chairman, the Senior Independent Director and other Non-Executive Directors are available to meet with 
shareholders to discuss governance and strategy, and develop a balanced understanding of their issues and concerns 
and various meetings have taken place with shareholders during the year. Discussions at these meetings are conveyed 
to all Directors in order that each can develop an understanding of major shareholders’ views on the Company. 
Communication with major shareholders, analysts and the financial press is maintained throughout the year and 
feedback from major shareholders is regularly sought and reviewed by the Board. Copies of analysts’ research relating 
to the Company are circulated to all Directors upon publication and a brief analysis of the shareholder register is 
prepared quarterly and made available to the Board. 

Detailed reviews of the Company’s performance and financial position are included in the Chairman’s statement,  
the Chief Executive Officer’s and Chief Financial Officer’s reviews, which the Board uses to present a balanced and 
comprehensive assessment of the Company’s position and prospects. Such communication is designed to establish  
a mutual understanding of objectives.

Private shareholders
We are always pleased to hear the views of our private shareholders and to answer queries by telephone or in writing 
through emailing our Company Secretary jane.tames@stv.tv. We encourage shareholders to make maximum use of 
our website to access Company reports, notices of meetings and general shareholder information. Shareholders can 
also check their shareholding at any time by visiting the Registrar’s website at www.capitashareportal.com.

STV Annual Report and Accounts 2014

 
 
Directors’ Report  Governance

REMUNERATION REPORT

Genevieve Shore
Chairman of the Remuneration Committee

ANNUAL STATEMENT
On behalf of the Board, I am pleased to introduce the Directors’ Remuneration Report for the year ended 31 December 
2014. With our existing remuneration framework due to expire at the end of 2015 we have taken this opportunity to 
review our plans and present them in a timely manner. 

The Committee reconfirmed the key principles which should underpin the executive remuneration framework as: 

•  closely aligning rewards with the delivery of Company strategy 
•  ensuring a significant proportion of the awards are based upon long term success criteria 
•  reflecting changes in best practice and governance 
•  simplifying and streamlining the framework for clarity and effectiveness 
•  ensuring market competitiveness.

Aligning remuneration to our strategy
As set out earlier in this report, the Board has a clear strategic vision to achieve growth and create shareholder value. 
As we diversify earnings through our digital and production businesses, we will also continue to focus upon growing our 
share of our core businesses and advertising revenues. 

A key objective for the Committee in the review was to simplify the arrangements, improve the level of alignment with 
the strategy outlined above and reflect areas of best practice, but all within the existing reward opportunities. 

Proposed changes to our Remuneration Policy 
Following the review, we are now proposing the following key changes:

•   introduction of a simplified annual bonus framework under which 20% of any bonus earned must be deferred for 
three years under a new Deferred Bonus Plan (‘DBP’). The annual opportunity will remain unchanged at 125% of 
salary and continue to be based on stretching performance targets (currently operating profit, cash flow and 
personal objectives aligned to the KPI targets). The new bonus framework will apply from 2016 onwards (to replace 
the existing Bonus Plan which expires at the end of 2015)

•   introduction of a new Long Term Incentive Plan (‘LTIP’) which will provide annual awards of shares, up to a maximum 

of 100% of salary, which vest after three years based on stretching performance targets. For the 2015 award,  
vesting will be based on a combination of EPS growth, relative TSR and non-broadcast earnings growth targets. 
These measures are closely aligned to our strategic aims for the next three years and the interests of our shareholders. 
The LTIP will replace the Value Creation Plan which is due to expire at the end of 2015

•   we will introduce comprehensive recovery provisions to reduce or reclaim incentives in certain circumstances and 

which will apply to all elements of variable remuneration.

45

An extensive shareholder consultation on the new arrangements was conducted in early 2015 and I would like  
to thank those who took part for providing valuable input which was taken into account by the Committee in finalising  
the proposals. The majority of the shareholders consulted have been highly supportive of the approach the Committee  
has adopted.

To implement the changes above, we will be seeking shareholder approval at the 2015 AGM for a revised Remuneration 
Policy set out on pages 46 to 54 of this report and the new DBP and LTIP share plans. With this revised framework in 
place and aligned to our strategic objectives, the Committee expects the new Policy to remain in place until a further 
vote is required in 2018.

In reviewing the Policy, the Committee considered the time horizons in the incentive framework in the context of the 
stated views of some investors. The Committee concluded that a vesting/performance period of three years remains 
appropriate for STV in the context of our business model, talent markets, shareholding requirements and the current 
shareholdings of our Executive Directors. The Committee will keep this area under review.

Summary of the framework
Following the changes, we now have a simple and transparent remuneration framework aligned with our strategy and 
the interests of our shareholders, as summarised below:

Salary/ Benefits/Pension

New bonus framework

LTIP

–   Market competitive fixed pay
–   Salary increases 2% for 2015
–   Fixed benefits allowance (£16k) 
and cash pension allowance 
(20% of salary)

–  Applicable from 2016 onwards
–  Maximum: 125% of salary
–   20% of any bonus deferred for three years
–   Linked to challenging performance targets 

(currently operating profit,  
cash flow and personal objectives)

–  First awards after 2015 AGM
–  Maximum: 100% of salary
–   Shares vest after three years based on  
the delivery of stretching performance 
target ranges
–  50% EPS growth 
–  30% Non-broadcast operating profit
–  20% relative TSR vs FTSE Small Cap

Recovery provisions – apply to bonus and LTIP awards

Shareholding guidelines – Executive Directors to build holding of 100% of salary

The Executive Directors received salary increases of 2% with effect from 1 January 2015. The average salary award to 
staff was 2.8% and it was agreed that this increase, the first increase to base salary levels of the Executive Directors 
since 2007, was appropriate to ensure alignment with the market. 

2014 outcomes 
As a result of the strong financial performance delivered in 2014, payments have been triggered under the Bonus Plan 
through achievement of operating profit, PBT and personal objectives targets. The Executive Directors received bonus 
payments of 58% of salary (48% of bonus potential maximum). The performance achieved and the payment levels 
achieved against plan targets are set out in the table on page 55.

No long-term incentives vested during the year and the next vesting date for a long-term incentive plan will be in 2016 
for the 2013 Value Creation Plan which expires at the end of 2015. As a result of the improved share price performance 
since grant, the Value Creation Plan is on track to generate rewards at the end of the performance period.

The Annual Report on Remuneration provides additional detail on the payments and awards made to the Directors in 
the year and on our intentions for 2015. The Annual Report on Remuneration together with this Annual Statement is 
subject to an advisory shareholder vote at the AGM on 30 April 2015.

I look forward to receiving your support for all of the remuneration related resolutions at our AGM. 

Genevieve Shore
Chairman of the Remuneration Committee

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

DIRECTORS’ REMUNERATION POLICY
This Remuneration Policy (‘the Policy’), determined by the Company’s Remuneration Committee (‘the Committee’), will 
be effective following shareholder approval at the 2015 Annual General Meeting.

The Committee reserves the right to make any remuneration payments and payments for loss of office (including 
exercising any discretions available to it in connection with such payments) notwithstanding that they are not in line 
with this Policy where the terms of the payment were agreed (i) before the Policy came into effect or (ii) at a time when 
the relevant individual was not a Director of the Company and, in the opinion of the Committee, the payment was not 
in consideration for the individual becoming a Director of the Company. For these purposes ‘payments’ includes the 
Committee satisfying awards of variable remuneration and, in relation to an award over shares, the terms of the 
payment are ‘agreed’ at the time the award is granted.

The Committee may make minor amendments to the Policy (for regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation) without obtaining shareholder approval.

Policy table for Executive Directors

Operation

Maximum  
opportunity

Objective and  
link to strategy

Base salary

The Committee  
sets salaries as  
a retainer for the 
Executive Directors 
to recognise status 
and responsibility  
to deliver the 
strategy

Benefits

To provide 
competitive levels  
of employment 
benefits consistent 
with role

When determining the salary of the 
Executive Directors, the Committee  
takes into consideration a number  
of factors including:
•   the scale and complexity of the 
Company and the scope and 
responsibilities of the role

•   the skills, experience and performance 

of the individual

•   the Committee’s assessment of the 
competitive environment including 
consideration of similar positions  
in organisations of broadly similar  
size and complexity, in particular 
companies within the media sector

•   pay and conditions throughout  

the Company

Salaries are normally reviewed annually, 
with any changes effective from  
1 January in the financial year

Executives are entitled to receive  
a taxable cash allowance in lieu of 
benefits in kind, including car and private 
medical insurance. This cash benefits 
allowance is excluded from the 
calculation of any other benefit provided 
by the Company
The Executive Directors are eligible  
to participate in the Company’s all 
employee share plans, as offered from 
time to time, on the same terms as  
all employees

Performance  
conditions 

None

There is no prescribed maximum salary 
In general, any salary increase for 
Executive Directors will be in line with 
other employees in the Group
The Committee retains discretion to 
award larger increases where considered 
appropriate to reflect the factors 
described in this table
Salaries with effect from 1 January 2015 
are set out on page 55

None

Benefit values vary year-on-year, 
depending on premiums, and  
the maximum potential value  
is the cost of the provision of the  
benefits outlined
Participation in all employee share  
plans is subject to HMRC plan rules  
and limits

 
  
 
 
Objective and  
link to strategy

Pension

To provide  
competitive  
levels of  
retirement  
benefit

Objective and  
link to strategy

Annual bonus

Aligns reward to  
the delivery of 
annual financial  
and strategic 
performance 
measures. Deferral 
creates long term 
alignment with 
shareholders 

47

Operation

Maximum  
opportunity

Performance  
conditions 

The maximum pension contribution  
or taxable cash allowance in lieu  
of pension is 20% of salary

 None

The Group operates a defined benefit  
(‘DB’) scheme (closed to new members),  
a defined contribution (‘DC’) scheme  
and a group personal pension plan. 
Executive Directors have the option  
to receive a taxable cash allowance  
in lieu of pension benefits
George Watt was a participating member 
of the Scottish and Grampian Television 
Retirement Benefits Scheme, which is an 
approved defined benefits occupational 
pension scheme, until 31 March 2010, 
when he became a deferred member.  
No benefits accrued under this scheme  
during 2014

Operation

Maximum  
opportunity

Performance conditions  
and assessment

125% of  
salary

This framework will apply with effect  
from the 2016 financial year (the  
Bonus Plan described on page 49  
will apply in 2015)
Provides an opportunity for additional 
reward (up to a maximum specified  
as a % of salary) based on annual 
performance against targets set  
and assessed by the Committee
A proportion of any bonus (20%) is 
deferred into Company shares under  
the terms of the STV Deferred Bonus Plan 
(‘DBP’) and normally vest over three years, 
subject to continued employment 
Recovery and dividend equivalent 
provisions apply (see explanatory notes)

Payment is determined by reference to 
performance assessed over one financial 
year based on a range of financial and 
strategic performance measures 
These measures currently include:
•  operating profit
•  cash flow
•  personal objectives
As well as determining the measures and 
targets, the Committee will also determine 
the weighting of the various measures, 
which will normally be weighted towards 
the financial measures
At threshold and target performance  
12.5% and 50% of base salary, respectively, 
is currently payable
The Committee has discretion to use 
different or additional measures, weightings 
or payout schedules to ensure that the 
bonus framework appropriately supports 
the business strategy and objectives for the 
relevant year
The Committee has the discretion to adjust 
targets for any exceptional events that may 
occur during the year

STV Annual Report and Accounts 2014

 
 
 
 
 
 
Directors’ Report  Governance

REMUNERATION REPORT

continued

Objective and  
link to strategy

Long Term  
Incentive Plan

Aligns reward  
to the delivery  
of long-term 
financial 
performance 
delivered for 
shareholders 

Shareholding  
requirement

To strengthen  
long term  
alignment with 
shareholders

Operation

Maximum  
opportunity

Performance conditions  
and assessment

The  
maximum 
award in 
respect of  
a financial 
year is 100% 
of salary 

Awards are made under the terms  
of the STV Long Term Incentive Plan,  
subject to approval by shareholders  
at the 2015 Annual General Meeting 
Awards are normally in the form of a  
right to acquire shares in the Company  
for a zero or nominal amount 
Awards vest over a period of at least  
three years, subject to the satisfaction  
of performance conditions 
A post-vesting holding period may apply 
Recovery and dividend equivalent 
provisions apply (see explanatory notes)

Vesting is determined by reference to 
performance assessed over a period of at 
least three years, based on performance 
measures which the Committee consider to 
be aligned with the delivery of strategy and 
long term shareholder value. For awards to 
be made in 2015, the measures are:
•  earnings per share (‘EPS’) – 50%
•   non-broadcast operating profit – 30%
•   relative total shareholder return – 20%
The Committee has discretion to use 
different or additional measures or 
weightings to ensure that the LTIP remains 
appropriately aligned to the business 
strategy and objectives
The Committee has the discretion to adjust 
targets for any exceptional events that may 
occur during the year
The threshold level of vesting is 20% of the 
maximum award

Executive Directors are required  
to hold shares equivalent to 100%  
of their annual salary

None

The  
required  
level of  
holding  
is 100%  
of salary

Notes to the Policy table
Changes to remuneration policy from previous policy
The following changes have been made to the previous Policy:

•   introduction of a new bonus framework to replace the Bonus Plan with effect from 2016. This includes an element  

of deferral under the DBP

•  introduction of a new LTIP to replace the VCP
•  introduction of recovery provisions.

Recovery provisions
Awards of variable remuneration made under the Policy Table for Executive Directors are subject to recovery provisions 
which allow the Committee to reduce or cancel unvested DBP/LTIP awards, or seek to reclaim paid or deferred cash or 
DBP/LTIP awards, in certain circumstances. 

The recovery provisions for the annual bonus apply for three years from the date of payment of the bonus/grant of 
deferred shares, and two years from the date of vesting under the LTIP. The circumstances which may trigger the 
recovery provisions are as follows:

•  a material misstatement of the Company’s (or any Group members) audited financial results
•  misconduct on the part of the participant
•  an error in assessing a performance condition
•   action by a participant or participants which resulted in a material breach and subsequent loss of the Company’s 

Channel 3 licence(s).

49

Dividend equivalents
The Committee may determine that the number of shares to which a participant’s DBP or LTIP award relates shall 
increase to take account of dividends that would have been paid on vested shares on such terms as it determines,  
or that an equivalent amount should be paid in cash. 

Performance measures and targets
The Committee selects performance measures for the annual bonus which appropriately support the business strategy 
and objectives for the relevant year. The financial metrics used (such as operating profit) are the key metrics used by 
the Directors to oversee the operation and performance of the business. Personal measures allow the Committee to 
reward the delivery of key strategic objectives. The performance measures for the LTIP are aligned with the delivery of 
strategy and long term shareholder value. The performance targets are determined annually by the Committee, and 
are set at an appropriately stretching level taking into account relevant business forecasts.

Discretion
The Committee has discretion in several areas of policy as set out in this report. The Committee may also exercise 
operational and administrative discretions under relevant plan rules approved by shareholders as set out in those rules. 

Differences in remuneration policy for all employees
All employees of STV are entitled to base salary, pension and benefits. The maximum opportunity available is based  
on the seniority and responsibility of the role. Long-term incentive awards are only available to the leadership team 
and key senior staff by invitation.

Legacy incentive plans 
The table below summarises the terms of the incentive plans approved by shareholders at the AGM on 24 April 2013 
(and contained in the Remuneration Policy approved by shareholders at the AGM on 23 April 2014). These 
arrangements are due to expire based on performance up to the end of 2015 and no further awards will be made 
under these plans. 

Objective and  
link to strategy

Bonus Plan 

The Bonus  
Plan aligns  
reward to key 
strategic objectives 
over the short-
medium term

Operation

Maximum  
opportunity

Performance conditions  
and assessment

The Maximum Annual 
Contribution is 125% of salary  
for all Executive Directors
At threshold performance  
bonus payable is equivalent  
to 12.5% of base salary and  
at target performance, bonus 
payable is equivalent to 50%  
of base salary

The Bonus Plan operates in 
respect of three Plan Years  
(2013, 2014 and 2015)
Contributions to each 
participant’s Bonus Plan  
account are made following  
the publication of the audited 
financial statements, based  
on the satisfaction of the 
performance targets
Following the end of each of  
the three Plan Years, 50%  
of the balance in the account  
is paid out. The remaining 50%  
is deferred as shares
The balance of the account  
pays out in the fourth year 
(payable upon confirmation  
of 2016 full year results)
A forfeiture provision applies  
such that 50% of the account 
balance is forfeited if a minimum 
threshold target is not met in  
any financial year

Performance targets will be  
set annually based on a range  
of financial and strategic 
measures including:
•  Operating profit
•  Cash flow
•  Personal objectives
As well as determining the 
measure and targets, the 
Committee will also determine 
the weighting of the various 
measures to ensure that they 
support the business strategy  
and objectives for the  
relevant year
The Committee has the discretion 
to adjust targets or performance 
measures for any exceptional 
events that may occur during  
the year

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

Objective and  
link to strategy

Value  
Creation Plan

The Value  
Creation Plan  
(‘VCP’) was 
implemented to 
align the interests  
of the Executive 
Directors with  
those of 
shareholders  
by focusing  
on delivering 
superior returns  
to shareholders

Operation

Maximum  
opportunity

Performance conditions  
and assessment

The number of Performance  
Units allocated to Executive 
Directors was:

R Woodward
G Watt

330,000
170,000

The aggregate number of 
Performance Units under  
option as a result of the  
VCP is limited to one million.

Performance Units were  
granted to Executive Directors  
on 11 March 2013. No further 
awards have or will be made  
to the Executive Directors 
Subject to the performance 
criteria being met at the  
end of a three year performance 
period (which ends on  
31 December 2015), these 
Performance Units will convert 
into a Nil-Cost Option over 
sufficient shares to deliver  
the participant’s share of the 
Maximum Incentive Value
The Nil-Cost Option may  
be exercised until the tenth 
anniversary of the date of  
grant of the Performance Units

The Maximum Incentive Value  
for all participants will be 
conditional upon achieving an 
average share price of £1.50 or 
higher over the last 30 days of  
the three year performance 
period (the Measurement Price).
The share price at date of grant 
on 1 January 2013 was £1.00. 
Provided the Measurement  
Price is above £1.50, a percentage 
of the additional value created  
is used to create a pool (the 
Incentive Value) in line with  
the table below:

Measurement 
price

Below £1.50
£1.50-£2.00
Above £2.00

  Contribution 
  percentage1

0%
5%
7.5%

1  The contribution percentage is  

the proportion of the value created 
allocated to participants

The Incentive Value, calculated  
in accordance with the table 
above will be multiplied by the 
number of shares in issue at the 
Measurement Date to determine 
the Maximum Incentive Value  
for all participants.

 
 
 
 
51

Non-Executive Directors
The table below sets out the key elements of the policy for non-Executive Directors:

Objective and  
link to strategy

To attract  
Non-Executive 
Directors with  
the requisite skills 
and experience

Operation

The fees of the Non-Executive Directors are determined  
by the Board based upon recommendations from the 
Chairman and Chief Executive Officer (or, in the case of  
the Chairman, based on recommendations from the  
Senior Independent Non-Executive Director and the Chief 
Executive Officer)
The fee for Non-Executive Directors encompasses a basic  
fee and may also include supplementary fees for committee  
or other duties
The Chairman receives a single fee for all duties
Fees are normally reviewed annually with changes effective 
from 1 January
Fees are paid in cash
The Chairman and Non-Executive Directors do not participate 
in any bonus or share incentive scheme, nor do they  
participate in any pension arrangements

Maximum  
opportunity

Fees are set at a level which 
reflects skills, experience, time 
commitment and appropriate 
market data
Fees are set within the  
limits set by the Articles  
of Association
Fees with effect from  
1 January 2015 are set out  
on page 56

Illustrations of application of remuneration policy
The graphs below seek to demonstrate how pay varies with performance for the Executive Directors based  
on the Policy Table for Executive Directors. 

Rob Woodward 

£000

£481

100%

£1,353

28%

36%

36%

£820
11%

30%

59%

George Watt

£000

£469
11%

30%
59%

£278

100%

£769

28%

36%

36%

Minimum

On Target

Maximum

Minimum

On Target

Maximum

  LTIP
  Annual bonus
  Fixed pay (salary, benefits, pension)

  LTIP
  Annual bonus
  Fixed pay (salary, benefits, pension)

Assumptions used in determining the level of pay-out under given scenarios are as follows:

•   Minimum – reflects fixed pay only (base salary as at 1 January 2015, benefits, and cash in lieu of pension 

contributions at 20% of salary). 

•   Target – reflects fixed pay, target bonus (62.5% of salary) and LTIP awards (100% of salary) vesting at threshold 

performance (25% of maximum). 

•  Maximum – reflects, maximum bonus (125% of salary) and LTIP awards vesting in full (100% of salary). 

STV Annual Report and Accounts 2014

 
 
 
  
 
Directors’ Report  Governance

REMUNERATION REPORT

continued

Recruitment remuneration policy
The Committee’s approach to recruitment remuneration is to pay no more than it considers necessary to secure 
appropriate candidates to the role.

The principle is that the pay of any new recruit would be assessed following the same principles as for the Executive 
Directors. The structure of the remuneration package would therefore normally include the components, and be 
subject to relevant maxima, as set out in the Policy Table for Executive Directors. Salaries would typically be set at  
an appropriately competitive level to reflect skills and experience. They may be set at a level to allow future salary 
progression to reflect performance in role. The Executive Director would be eligible to participate in the annual bonus 
and LTIP for the year subject to a maximum level of variable remuneration which may be awarded (excluding any 
compensatory awards referred to below) at 225% of salary. 

Where an individual forfeits remuneration with a previous employer as a result of appointment to the Company, the 
Committee may make compensatory payments or awards to facilitate recruitment. In determining the structure of 
these commitments, the Committee will normally seek to replicate, as far as practicable, the timing and performance 
requirements of remuneration foregone. Such payments or awards could include cash (where cash-based remuneration 
is forfeited) as well as share awards. There is no limit on the value of such compensatory awards, but the Committee’s 
intention is that the value awarded would be no more generous than a broadly equivalent economic value of the 
forfeited remuneration.

In instances where the new Executive Director relocates from one workbase to another, the Company may provide 
compensation to reflect the cost of relocation. The level of relocation package will be assessed on a case by case basis 
but will take into consideration any cost of living differences, housing allowance and schooling in accordance with the 
Company’s normal relocation package for employees.

Where an existing employee is promoted to the Board, the policy would apply from the date of promotion but there 
would be no retrospective application of the policy in relation to subsisting incentive awards or remuneration 
arrangements. Accordingly, existing elements of the remuneration package of the employee would be honoured  
and form part of the ongoing remuneration for the person concerned.

Service contracts 
When setting notice periods the Committee has regard to market practice and corporate governance best practice. 
Notice periods will not be greater than 12 months.

Director 

Executive

R Woodward

G Watt

Director

Non-Executive

Baroness Ford

D Shearer

J Matheson

M Jackson

G Shore

C Woolfenden

A M Cannon

Date of contract/  
letter of appointment

Unexpired term

Notice period by  
Company or Director

28 February 2007

27 February 2001

Rolling contract

Rolling contract

12 months

12 months

Date of contract/  
letter of appointment

Date(s) of  
(re)appointment

Unexpired as at  
March 2015

1 June 2013

28 February 2007

5 March 2007

1 May 2009

1 March 2012

1 June 2014

1 November 2014

23 April 2014

23 April 2014

24 April 2013

23 April 2014

18 April 2012

–

–

2 years 11 months

2 years 11 months

1 year 11 months

2 years 11 months

11 months

2 years 3 months

2 years 8 months

 
53

Policy on payment for loss of office
When determining any loss of office payment the Committee will always seek to minimise cost to the Company whilst 
seeking to reflect the circumstances in place at the time.

In the event of termination by the Company, there will be no compensation for loss of office due to misconduct or 
normal resignation. In other circumstances Executive Directors may be entitled to receive compensation for loss of 
office which will be paid monthly for a maximum of twelve months. Such payments will be equivalent to the monthly 
salary, pension supplements, and benefits that the Executive would have received if still in employment with the 
Company. Executive Directors will be expected to mitigate their loss within a 12 month period of their departure from 
the Company.

The treatment of incentive awards would be determined by the relevant plan rules. If the individual is a ‘good leaver’, 
the treatment of awards will be as set out in the table below (which also describes the Committee’s areas of discretion). 
The ‘good leaver’ circumstances are death, ill-health, injury, disability, the sale of the business or entity that employs 
the participant out of the Group, or for any other reason at the Committee’s discretion (redundancy, and retirement  
by agreement with the Company are also ‘good leaver’ terms under the Bonus Plan and VCP). If the individual is not  
a good leaver, unvested awards will lapse in full. It is the Committee’s policy to only apply its discretion to determine  
an individual is a ‘good leaver’ where the circumstances at the time are, in its opinion, sufficiently exceptional, and to 
provide a full explanation to shareholders where discretion is exercised.

Treatment of awards for a ‘good leaver’

Annual bonus 
(2016 onwards)

The Committee has discretion to make a payment under the annual bonus in respect of the year of 
cessation. This would reflect performance in the year and be pro-rated to reflect the period worked  
in that year.

DBP

LTIP

Legacy plans

Bonus Plan

VCP

Unvested DBP awards will usually continue, unless the Committee determines that the award should  
vest as soon as reasonably practicable following the date of cessation. 
An award will normally vest in full but the Committee retains discretion to determine the extent to which 
it vests, taking account of the period of time that has elapsed since the award was granted until the date 
on which the participant ceases to hold office or employment with the Group.

Unvested LTIP awards will usually continue, unless the Committee determines that the award should  
be released as soon as reasonably practicable following the date of cessation. The Committee will decide 
the extent to which an unvested award vests in these circumstances, taking into account the extent to 
which any performance condition is satisfied and, unless the Committee in its discretion determines 
otherwise, the period of time that has elapsed since the award was granted until the date of cessation. 

The Company will make a distribution to the Executive Director of the whole of the plan account at  
the date of cessation. Further, on the next normal Measurement Date, if the Board determines that  
a Bonus Plan Contribution should be made, then the Executive’s Contribution will be pro-rated to reflect 
the period worked in that performance year.

The Committee may use its discretion to determine that all or a proportion of the Performance Units  
shall convert on the Measurement Date. The Committee has the discretion whether to pro-rate the 
number of Performance Units that may convert into Nil-Cost Options at the normal Measurement Date. 
For Performance Units that are converted on termination, the Committee can determine the period  
over which the Nil-Cost Options may be exercised. On termination of employment after the Measurement 
Date, the Executive Director will be entitled to exercise their Nil-Cost Options at any time during the 
period permitted by the Committee.

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

There is no contractual provision agreed prior to 27 June 2012 that could impact the quantum of payment.

The Committee reserves the right to make additional payments where such payments are made in good faith in 
discharge of an existing legal obligation (or by way of damages for breach of such obligation); or by way of settlement 
or compromise of any claim arising in connection with the termination of an Executive Director’s discharge of office  
or employment.

Change of control

DBP

LTIP

Legacy plans

Bonus Plan

VCP

An award will normally vest in full but the Committee retains discretion to determine the extent to which 
it vests, taking account of the period of time that has elapsed since the award was granted until the date 
on which the participant ceases to hold office or employment with the Group.

Awards will vest, taking into account the extent that any performance condition has been satisfied, and, 
unless the Committee determines otherwise, the period of time which has elapsed between the grant 
date and the relevant event. Alternatively, the Committee may permit participants to exchange awards 
for equivalent awards which relate to shares in a different company. 

The value of Participant’s Plan Account will be released. The Committee will take into account such 
factors as it considers relevant in relation to the Bonus Plan Contribution for the year in which the event 
occurs, including the proportion of the Bonus Plan Year elapsed at the date of the event.

The three year performance period will end on a change of control. Performance Units may convert into 
Nil-Cost Options immediately prior to the change of control, based on the satisfaction of the performance 
criteria. In exceptional circumstances the Committee may, in its absolute discretion, determine the 
proportion of the Performance Units which shall be capable of conversion shall be reduced to take 
account of the period from the date of Change of Control as a proportion of the period from the award 
date until the original Measurement Date.

Consideration of employment conditions elsewhere in the Company 
In making annual pay decisions the Committee gives consideration to pay and employment conditions in the rest of 
the Company. The Committee is provided with data on the remuneration structure for the Executive leadership team, 
and uses this information to work with the HR team to ensure consistency of approach throughout the Company.

To appraise itself of conditions elsewhere in the Company, the Committee invites the HR & Communications Director  
to present on the proposals for salary increases for the employee population generally, and on any other changes to 
remuneration policy within the Company.

The Committee actively considers the relationship between general changes to employees pay and conditions and  
any proposed changes in the remuneration packages for Executive Directors to ensure it can be sufficiently robust  
in its determinations in light of the position of the Company as a whole.

Although the Committee takes into account the pay and conditions of other employees, the Company did not consult 
with employees when developing the Policy. No comparison metrics were used by the Committee.

Consideration of shareholder views
The views of the Company’s shareholders are very important and the Committee welcomes constructive feedback  
with respect to the remuneration policies or structure which we take on board to formulate our arrangements.  
The Committee consulted with its major shareholders in early 2015 to receive feedback on the remuneration policy  
and the introduction of the new bonus framework and LTIP. The major shareholders consulted were supportive of  
the proposed introduction of the new incentive arrangements and overall remuneration policy.

 
55

ANNUAL REPORT ON REMUNERATION
This section of the report sets out how the Policy will be implemented in 2015 and how it was implemented during 
2014. Some sections of this report, where indicated, have been audited. 

Statement of implementation of remuneration policy for 2015
Executive Directors
The salaries for 2015 are set out below:

Executive Director

R Woodward

G Watt

2014 Salary  
£000

2015 Salary  
£000

%  
increase

380

214

388

218

2%

2%

Salary levels of employees throughout the Company were increased by an average of 2.8% in 2015. The base salary 
increases for the Executive Directors represent the first increase since 2007 and this will continue during 2015. 

Benefits and pension will be provided for as set out in the Policy Table for Executive Directors. 

In 2015, the Executive Directors will participate in the Bonus Plan as described in the table on page 49. This will 
represent the final year of participation in this plan (from 2016 the Executive Directors will participate in the new 
annual bonus framework as described in the Policy Table for Executive Directors on page 47. The bonus will be based  
on stretching targets set for the performance measures in the table below. The Committee is of the opinion that the 
performance targets for the Bonus Plan are commercially sensitive, and that it would be detrimental to the interests  
of the Company and its shareholders to disclose them at this time. It is the Committee’s intention to disclose the 
targets after the end of the financial year if the Committee is satisfied they are no longer sensitive. 

Performance  
measure

Operating profit

Cash flow

Personal objectives

Totals

Weighting

50%

25%

25%

Threshold  
bonus 
contribution  
(% of salary)

Maximum  
bonus 
contribution  
(% of salary)

6.25%

3.125%

3.125%

12.5%

62.5%

31.25%

31.25%

125%

In 2015, subject to shareholder approval at the AGM, the Executive Directors will receive awards under the LTIP  
as described in the Policy Table for Executive Directors on page 48. Awards to Executive Directors will be made  
at the level of 100% of salary and will vest after three years subject to the following performance targets:

Performance 
measure

Calibration of targets

Weighting

Threshold vesting  
(25% of maximum)

Maximum  
vesting

EPS

Annualised growth in adjusted EPS from FY14 to FY17

Non-broadcast  
operating profit

Relative TSR

Operating profit for non-broadcast activities in FY17

Ranked position of the Company’s total shareholder 
return (‘TSR’) against the constituents of the FTSE  
Small Cap Index (using 3 month averaging)

50%

30%

20%

7%

£4.0m

Median

12%

£9.0m

Upper 
quartile

There is no vesting for below threshold performance and straight-line vesting between threshold and maximum. 

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

Non-Executive Directors
The fees for the Chairman and Non-Executive Directors effective at 1 January 2015 will remain unchanged from 2014:

Executive Director

Chairman fee

Basic NXD fee

Additional fees:
SID 

Sitting on the Company’s Audit and/or Remuneration Committees 

Chairing the Audit or Remuneration Committee

£

95,000

32,500

12,500

5,000

2,500

Single total figure of remuneration 
Executive Directors (audited)
The table below sets out the single total figure of remuneration for each Executive Director  
for the 2014 financial year. Comparative figures for 2013 are also shown.

Executive Director

R Woodward

G Watt

Salary  
(£000)

380
380

214
214

Taxable 
benefits  
(£000)

Annual 
bonus  
(£000)

Long-term 
incentives 
(£000)

16
16

16
16

189
129

106
73

n/a
n/a

n/a
n/a

2014
2013

2014
2013

Pension

Total

76
76

43
43

661
601

379
346

Notes
Taxable Benefits – Includes a taxable cash allowance in lieu of benefits-in-kind, including car and private medical insurance. 
Annual Bonus – this includes the value of bonus earned in respect of the relevant financial year (including any amount deferred under  
the Bonus Plan and re-valued in accordance with the plan rules). 
Long-term incentives – No long-term incentives vested by reference to either financial year. Pension – Both Executive Directors receive  
a taxable cash allowance in lieu of pension. George Watt is a deferred member of the defined benefits scheme and as such no additional 
value was accrued by him under this plan during the year.

57

Non-Executive Directors (audited)
The table below sets out the single total figure of remuneration for each non-Executive Director. Non-Executive 
Directors do not participate in any of the Company’s incentive arrangements nor do they receive any benefits.

Non-Executive Director 

Financial year

Basic fees  
£

Additional fees1  
£

Total fees 
£

Baroness Ford 

D Shearer

V Babic2

J Matheson

M Jackson

G Shore

C Woolfenden3

A M Cannon3

2014
2013

2014
2013

2014
2013

2014
2013

2014
2013

2014
2013

2014

2014

95,000
55,416

43,333
40,000

10,000
30,000

31,667
30,000

31,667
30,000

31,667
30,000

15,958

5,417

–
–

7,500
7,500

2,500
7,500

5,000
5,000

5,000
5,000

5,000
5,000

3,000

–

95,000
55,416

50,833
47,500

12,500
37,500

36,667
35,000

36,667
35,000

36,667
35,000

18,958

5,417

Notes 
1   Additional fees relate to a fee of £5,000 per annum for sitting on one or more of the Company’s Audit and Remuneration Committees  

and an additional fee of £2,500 per annum to reflect the additional duties involved in chairing the Audit and Remuneration Committees.

2  Vasa Babic retired by rotation in April 2014.
3  Christian Woolfenden was appointed on 1 June 2014 and Anne Marie Cannon was appointed on 1 November 2014.

Annual bonus (audited)
The table below sets out the targets and achieved performance against the performance targets for the Bonus Plan  
for the year ended 31 December 2014.

Annual contribution  
(% salary)

Performance  
targets

Weighting Threshold Maximum Threshold Maximum

Contribution 
to Plan 
account  
for 2014
(% salary)

Actual 
performance 
outcome

Contribution  
to Plan  
account  
for 2014  
(£000)

25% 3.125% 31.25% £17.1m £21.8m

£19.5m

18%

25% 3.125% 31.25% £14.8m £18.9m

25% 3.125% 31.25% £12.6m £16.1m

£17.3m

£11.8m

25% 3.125% 31.25%

See below

100%

12.5%

125%

-

-

-

21%

19%

58%

R Woodward

G Watt

70

78

39

45

                      Target not met

71

219

40

124

Performance 
condition

Operating 
Profit

Group 

PBT

Cash flow

Personal 
objectives

Total

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

The personal objectives were set at the start of the year by the Committee. These targets related to key strategic 
business targets, specifically the growth of the digital and Production businesses; reduction of key strategic risks to 
increase financial stability and investment certainty and progress against KPIs. The Committee assessed performance 
against these targets and concluded that they had been partially satisfied at the end of the financial year, resulting in a 
bonus payment equal to 18.75% of salary to each Executive Director. The Committee considers that the actual 
performance targets and outcomes relating to the personal objectives are commercially sensitive at this current time 
and are therefore not disclosed. 

Bonus deferred under the Bonus Plan (audited)
Under the Bonus Plan, the earned bonus for the year is added to each individual Executive Director’s plan account.  
Half of the balance on the plan account at the end of the financial year is released and 50% deferred in accordance 
with the terms of the plan (see page 49). The deferred balances on each Executive Director’s plan account are  
set out below.

A 

B 

C

D

E 

F

G

H

Plan  
account 
brought 
forward  
£

Contribution
into plan
account
for 2014
£

Plan account 
balance 
following 
contribution  
for 20141  
£

Amount 
released 
following 
contribution  
for 2014  
£

Amount 
released from 
plan account  
for 2014  
(50% of 
column C)  
£

Plan  
account 
carried 
forward  
£

129,086

219,609

377,452

188,726

109,805

188,726

72,764

123,791

212,765

106,383

61,896

106,382

Plan  
account 
brought 
forward 
(shares) 

43,245

24,376

Plan  
account 
carried 
forward 
(shares)

51,705

29,145

Executive 
Director

R Woodward

G Watt

1 Plan account balance following contribution for 2014 includes revaluation of plan account brought forward (‘b’) as per plan rules.

The plan account balance carried forward is subject to an annual performance condition related Forfeiture Threshold. 
Where the Forfeiture Threshold is not achieved in the following Bonus Plan year, 50% of the balance of the plan 
account earned in respect of previous Bonus Plan years but not paid will be forfeited.

The Committee considered the Forfeiture Threshold and determined that none of the plan account should lapse.

Scheme interests awarded in 2014 financial year (audited)
No scheme interests were awarded to the Executive Directors during 2014. 

Payments to past Directors (audited)
No payments to past Directors were made during the year. 

Payments for loss of office (audited)
No payments for loss of office were made during the year.

59

All employee share plans
The Savings Related Share Option Plan (‘SAYE’) which was launched in 2011, reached maturity on 1 September 2014. 
Rob Woodward and George Watt exercised their options over 7,337 shares respectively which had been awarded,  
under the scheme, at a price of 123p.

A new three year SAYE plan was launched in November 2014 at a price of 338p. Rob Woodward was granted 2,662 
options and George Watt was granted 5,325 options.

Statement of Directors’ shareholding and share interests (audited)
Executive Directors are required to build up a shareholding equal to 100% of salary. The table below summarises  
the Directors’ interests in shares and the extent to which the shareholding requirements have been achieved.  
The Non-Executive Directors are not subject to a shareholding guideline.

Number of 
beneficially  
owned  
shares1

519,322

265,769

25,958

100,000

12,500

–

16,063

–

–

Number of  
deferred  
Bonus Plan  
shares  
subject to 
conditions

51,705

29,145

–

–

–

–

–

–

–

Number of  
SAYE  
options  
subject to  
conditions

Total  
interests  
held at  
31 Dec 2014

Shareholding 
requirements

2,662

5,325

519,322

265,769

Met

Met

–

–

–

–

–

–

–

25,958

100,000

12,500

–

16,063

–

–

–

–

–

–

–

–

–

Director

Executive

R Woodward

G Watt

Non-Executive

Baroness Ford

D Shearer

J Matheson

M Jackson

G Shore

C Woolfenden

A M Cannon

Notes 
1 Beneficial interests include shares held directly or indirectly by connected persons.

Dilution
The following table sets out the current level of dilution against the limits in the Bonus Plan and VCP and sets out  
the commitments to issue shares made during the financial year reported:

Maximum

10% dilution in ten years

5% dilution in ten years

Current dilution

Additional dilution during 
the year in question

6.07

4.29

1.93

1.37

The DBP and LTIP will be subject to a limit of 10% in ten years. 

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

Performance graph and table
The graph below shows the Company’s performance, measured by total shareholder return (‘TSR’), compared with  
the performance of the FTSE Small Cap and FTSE Small Cap Media indices. The FTSE Small Cap index will be used  
for performance measurement under the new LTI and the FTSE Small Cap Media index provides a comparison  
of performance in the media sector. 

500

450

400

350

300

250

200

150

100

50

0
2008

2009

2010

2011

2012

2013

2014

FTSE Small Cap index
FTSE Small Cap Media index
STV Group plc

The table below shows the Chief Executive Officer’s remuneration over the past six years.

Year

2014

2013

2012

2011

2010

2009

Single figure of total  
remuneration  
(£000) 
R Woodward1

Bonus pay-out  
(as % maximum 

opportunity)1,2

Long-term incentive  
vesting rates  
(as % maximum  
opportunity)

661

601

696

958

472

472

46

54

31

15

90

–

–

–

100%

–

–

–

Notes
1   2011 single figure of remuneration of £958,000 includes deferred bonus payment  

of £427,500 from 2010 bonus plan which carried performance conditions.

2    Maximum potential bonus opportunity has varied in the period between 2009  

and 2014 and therefore this is not a like-for-like comparison.

        
 
 
 
 
 
61

Percentage change in Chief Executive Officer’s remuneration
The table below shows the percentage increase in the salary, benefits and annual bonus of  
the Chief Executive Officer and all employees (on a per capita basis) between 2013 and 2014.

Chief Executive Officer 

All employees 

Salary

2%

2.8%

Taxable  
benefits

0%

0%

Bonus

46%

n/a

Relative importance of spend on pay
The table below sets out the relative importance of spend on pay in the 2014 and 2013 financial years.  
These were the most significant outgoings for the Company in the last financial year.

Significant distributions

Overall spend on pay 

Dividend or share buyback

2014

£19.4m

£1.6m

2013

% change

£16.5m

–

17%

–

Consideration by the Directors’ of matters relating to Director’s remuneration
Members of the Committee
During the year, the Committee comprised of the following Independent Non-Executive Directors: Vasa Babic,  
Michael Jackson, Jamie Matheson and Genevieve Shore (who replaced Vasa Babic as Chairman of the Committee  
when he stepped down from the Board on 23 April 2014). The Committee met four times during the year. 

The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and  
the senior management and for setting the remuneration packages for each Executive Director. The Committee  
also has oversight of the remuneration policy and packages for other senior members of staff. The Committee  
has formal terms of reference which describes its full remit and which can be downloaded from the STV website. 

STV Annual Report and Accounts 2014

Directors’ Report  Governance

REMUNERATION REPORT

continued

Advisors to the Committee
The Committee seeks independent advice to assist in considering executive remuneration. This includes updating the 
Committee on trends in compensation and governance matters and advising the Committee in connection with the 
design and operation of the Company’s incentive arrangements.

During the year, the Committee received advice from PricewaterhouseCoopers LLP, who had been selected by the 
Committee in 2008 (as Halliwell Consulting) through a competitive tendering process. In September 2014, following  
a competitive tendering process, the Committee appointed Deloitte LLP to advise on the development of the new 
incentive framework.

Both PricewaterhouseCoopers LLP and Deloitte LLP are members of the Remuneration Consultants’ Group and have 
signed up to that Group’s Code of Conduct on executive remuneration consulting. On that basis, the Committee is 
satisfied that the advice received was objective and independent. PricewaterhouseCoopers LLP was also the Company’s 
statutory auditors during the period. The Committee reviewed the nature of the services provided and was satisfied that 
no conflict of interest existed in the provision of these services, and that the advice provided was objective and independent. 

In the course of its deliberations during the period under review, the Committee sought the assistance of the Chairman 
and Chief Executive Officer on matters relating to Directors’ performance and remuneration. The Chairman, Chief 
Executive Officer and the HR & Communications Director attend meetings by invitation except when their individual 
remuneration arrangements are discussed.

Statement of voting at general meeting
The table below shows the remuneration related votes at the AGM held on 23 April 2014.

Votes for

%

Votes against

% Total votes cast

Votes withheld*

2013 Remuneration Report

2013 Remuneration Policy

24,974,079

25,210,955

92.92

93.80

1,901,634

1,666,713

7.08

6.20

26,875,713

26,877,668

3,746

1,791

* A vote withheld is not a vote in law and counts neither for nor against a resolution.

Genevieve Shore
Remuneration Committee Chairman

16 March 2015

Financial Statements
64 

 STV Group plc Consolidated 
Financial Statements – 
Independent Auditors’ Report 

68  Consolidated Income Statement
68 
 Consolidated Statement  
of Comprehensive Income

69  Consolidated Balance Sheet
70 

 Consolidated Statement  
of Changes in Equity
71  Consolidated Statement  

  of Cash Flows

72 

94 

 Notes to the Financial 
Statements
 STV Group plc Company 
Financial Statements – 
Independent Auditors’ Report

96  Company Balance Sheet
97 
 Notes to the Company  
Financial Statements

101  Five Year Summary

Additional Information
102  Shareholder Information
104   Notice of Annual  

General Meeting
115   Appendix to the  
Notice of Annual  
General Meeting

63

STV Annual Report and Accounts 2014

 
Financial Statements

STV GROUP PLC CONSOLIDATED 
FINANCIAL STATEMENTS

Independent Auditors’ Report to the Members of STV Group plc

Report on the group financial statements
Our opinion
In our opinion, STV Group plc’s group financial statements 
(the ‘financial statements’):
•   give a true and fair view of the state of the group’s 
affairs as at 31 December 2014 and of its profit and 
cash flows for the year then ended;

•   have been properly prepared in accordance with 

International Financial Reporting Standards (‘IFRSs’)  
as adopted by the European Union; and
•   have been prepared in accordance with the 

requirements of the Companies Act 2006 and Article 4 
of the IAS Regulation.

What we have audited
STV Group plc’s financial statements comprise:
•  Consolidated Balance Sheet as at 31 December 2014;
•   Consolidated Income Statement and Consolidated 
Statement of Comprehensive Income for the year  
then ended;

•   Consolidated Statement of Cash Flows for the year  

then ended;

•   Consolidated Statement of Changes in Equity for  

the year then ended; and

•   the notes to the financial statements, which include  
a summary of significant accounting policies and  
other explanatory information.

Certain required disclosures have been presented 
elsewhere in the Annual Report, rather than in the notes 
to the financial statements. These are cross-referenced 
from the financial statements and are identified  
as audited.

The financial reporting framework that has been  
applied in the preparation of the financial statements  
is applicable law and IFRSs as adopted by the  
European Union.

Our audit approach
Overview

•   Overall group materiality:  

£865,000 which represents  
5% of profit before tax

Materiality

Audit scope

Area of focus

•   We performed audit work over  
all segments of the business

•   Taken together, the segments and 
functions where we performed  
our audit work accounted for 100% 
of group revenues and 100% of  
group profit before tax

•  Retirement benefit obligations
•  Production inventory carrying value
•  Goodwill impairment assessment 

The scope of our audit and our areas of focus
We conducted our audit in accordance with  
International Standards on Auditing (UK and Ireland) 
(‘ISAs (UK & Ireland)’).

We designed our audit by determining materiality and 
assessing the risks of material misstatement in the 
financial statements. In particular, we looked at where  
the Directors made subjective judgements, for example  
in respect of significant accounting estimates that 
involved making assumptions and considering future 
events that are inherently uncertain. As in all of our audits, 
we also addressed the risk of management override of 
internal controls, including evaluating whether there was 
evidence of bias by the Directors that represented a risk  
of material misstatement due to fraud. 

The risks of material misstatement that had the greatest 
effect on our audit, including the allocation of our 
resources and effort, are identified as ‘areas of focus’  
in the table below. We have also set out how we tailored 
our audit to address these specific areas in order to 
provide an opinion on the financial statements as a  
whole, and any comments we make on the results of  
our procedures should be read in this context. This is not  
a complete list of all risks identified by our audit. 

 
 
 
 
 
 
65

Area of focus

How our audit addressed the area of focus

Retirement benefit obligations
Refer to page 35 (Audit Committee Report),  
page 72 (Significant Accounting Policies) and  
page 88 (notes).
The group has a net retirement benefit obligation 
of £14.9m that is significant in the context of  
the group balance sheet and is dependent on  
key judgemental assumptions, including discount  
rate, inflation rate and mortality rates adopted  
by the Directors in the actuarial valuation.  
Slight movements in these assumptions can  
have a significant impact on the overall obligation. 
In particular, the mortality assumption was 
outside the range that we would typically expect 
to see and hence additional focus was placed  
on the consideration of this assumption.

Productions inventory carrying value
Refer to page 35 (Audit Committee Report),  
page 72 (Significant Accounting Policies) and  
page 84 (notes).
Production inventory of £14.8m relates to 
associated costs incurred in the production of 
programming which is deferred on the Balance 
Sheet at the point of initial sale and charged to  
the income statement in line with the associated 
forecast future revenue. The charge to the income 
statement and the carrying value of the deferred 
production inventory are therefore based on 
judgements made by the Directors of associated 
future revenue.

Goodwill impairment assessment 
Refer to page 35 (Audit Committee Report),  
page 72 (Significant Accounting Policies) and  
page 82 (notes).
The Group goodwill balance of £7.9m at the 
year-end relating to the Production business is 
tested for impairment by the Directors, at least,  
on an annual basis. This requires the Directors  
to prepare a value in use calculation that 
incorporates a number of significant judgements 
about the future profitability of the Productions 
business. The audit risk that we focused on is  
that the goodwill balance may be overstated and 
that an impairment charge may be required.

We considered the reasonableness of the key assumptions used in  
the actuarial valuation, being the discount rate, inflation rate (based  
on the Retail Price Index and the Consumer Price Index) and mortality 
rates, assessing if they were within our expected range.
All actuarial assumptions, with the exception of the mortality 
assumptions, fell within our expected range based on our knowledge 
and experience. For the mortality assumptions we used our specialist 
knowledge and experience to challenge the Directors on their rationale 
and what evidence they had to support it. Taking into account factors 
relating to the specific industry and location of the business, which the 
Directors evidenced through mortality studies they had commissioned, 
we agreed that the judgements made by the Directors were reasonable.

We analysed the Directors’ assessment of each production in the 
catalogue to determine, based on the past history of sales and licence 
periods, the appropriateness of their projected future revenues for each 
production individually, which are expected to be generated through 
associated sales in the UK and overseas.
We considered the actual sales in 2014 against last year’s forecast  
to establish the level of accuracy in the Directors’ forecasting, and  
also re-performed calculations of forecast revenues to arrive at a  
net present value.
Finally, we performed sensitivities on the key assumptions for future 
revenue to satisfy ourselves that no impairment of inventory was 
required. We concluded that there was sufficient headroom and  
that the carrying value of inventory was not greater than its net 
realisable value. 
From the testing performed, we consider that the judgements 
exercised by the Directors are reasonable and appropriate, and that  
the carrying value of deferred production inventory is not materially 
misstated.

We evaluated the Directors’ cash flow forecasts and their underlying 
assumptions, including comparing them to the latest Board approved 
budgets, and testing the underlying calculations. We then performed 
sensitivity analysis over the key drivers and assumptions, being the 
discount rate and growth rate as well as the underlying cash flows, 
considering the headroom under various scenarios. We determined 
that although significant growth is required in order to support the 
carrying value of goodwill, actual cash flows would need to be less than 
half what is being forecast by the Directors before an impairment 
would be required, which we deem unlikely.
We challenged the discount rate by assessing the cost of capital for  
the company and comparable organisations and found it to be in line 
with our expectations.
We also consider the long term growth rate of 2% beyond the three 
year cash flows as being in line with our expectations.

STV Annual Report and Accounts 2014

Financial Statements

STV GROUP PLC CONSOLIDATED 
FINANCIAL STATEMENTS
Independent Auditors’ Report to the Members of STV Group plc  
continued

How we tailored the audit scope
We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account 
the geographic structure of the group, the accounting 
processes and controls, and the industry in which the 
group operates. 

We performed audit work over all segments of  
the business.

Taken together, the segments and functions where we 
performed our audit work accounted for 100% of group 
revenues and 100% of group profit before tax.

Materiality
The scope of our audit was influenced by our application 
of materiality. We set certain quantitative thresholds  
for materiality. These, together with qualitative 
considerations, helped us to determine the scope of  
our audit and the nature, timing and extent of our audit 
procedures and to evaluate the effect of misstatements, 
both individually and on the financial statements as  
a whole.

Based on our professional judgement, we determined 
materiality for the financial statements as a whole  
as follows:

Overall group materiality

£865,000 (2013: £717,000)

How we determined it

5% of profit before tax

Rationale for  
benchmark applied

Consistent with last year,  
we applied this benchmark,  
a generally accepted auditing 
practice, in the absence  
of indicators that an  
alternative benchmark  
would be appropriate.

We agreed with the Audit Committee that we would 
report to them misstatements identified during our audit 
above £42,000 (2013: £35,900) as well as misstatements 
below that amount that, in our view, warranted reporting 
for qualitative reasons.

Going concern
Under the Listing Rules we are required to review the 
Directors’ statement, set out on page 15, in relation to 
going concern. We have nothing to report having 
performed our review.

As noted in the Directors’ statement, the Directors have 
concluded that it is appropriate to prepare the financial 
statements using the going concern basis of accounting. 

The going concern basis presumes that the group has 
adequate resources to remain in operation, and that the 
Directors intend it to do so, for at least one year from the 
date the financial statements were signed. As part of our 
audit we have concluded that the Directors’ use of the 
going concern basis is appropriate.

However, because not all future events or conditions can 
be predicted, these statements are not a guarantee as to 
the group’s ability to continue as a going concern.

Other required reporting
Consistency of other information
In our opinion, the information given in the Strategic 
Report and the Directors’ Report for the financial year for 
which the financial statements are prepared is consistent 
with the financial statements.

ISAs (UK & Ireland) reporting

Under ISAs (UK & Ireland) we are required to report to you if,  
in our opinion:

•  information in the Annual Report is:
–   materially inconsistent with the 

information in the audited 
financial statements; or

–   apparently materially incorrect 

based on, or materially 
inconsistent with, our knowledge 
of the group acquired in the 
course of performing our audit; 
or

–  otherwise misleading.

•   the statement given by the Directors 

on page 16, in accordance with 
provision C.1.1 of the UK Corporate 
Governance Code (‘the Code’), that 
they consider the Annual Report 
taken as a whole to be fair, balanced 
and understandable and provides the 
information necessary for members 
to assess the group’s performance, 
business model and strategy is 
materially inconsistent with our 
knowledge of the group acquired in 
the course of performing our audit.

•   the section of the Annual Report  

on page 38, as required by provision 
C.3.8 of the Code, describing the  
work of the Audit Committee does 
not appropriately address matters 
communicated by us to the  
Audit Committee.

We have no 
exceptions to 
report arising 
from this 
responsibility.

We have no 
exceptions to 
report arising 
from this 
responsibility.

We have no 
exceptions to 
report arising 
from this 
responsibility.

 
 
 
67

Adequacy of information and explanations received
Under the Companies Act 2006 we are required to  
report to you if, in our opinion, we have not received all  
the information and explanations we require for our  
audit. We have no exceptions to report arising from this 
responsibility. 

•   whether the accounting policies are appropriate to the 
group’s circumstances and have been consistently 
applied and adequately disclosed; 

•   the reasonableness of significant accounting estimates 

made by the Directors; and 

•   the overall presentation of the financial statements. 

Directors’ remuneration
Under the Companies Act 2006 we are required to report 
to you if, in our opinion, certain disclosures of Directors’ 
remuneration specified by law are not made, and under 
the Listing Rules we are required to review certain 
elements of the report to shareholders by the Board on 
Directors’ remuneration. We have no exceptions to report 
arising from these responsibilities. 

Corporate governance statement
Under the Listing Rules we are required to review the part 
of the Corporate Governance Statement relating to the 
company’s compliance with nine provisions of the UK 
Corporate Governance Code. We have nothing to report 
having performed our review. 

Responsibilities for the financial statements  
and the audit
Our responsibilities and those of the Directors
As explained more fully in the Statement of Directors’ 
Responsibilities set out on page 15, the Directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they give a true 
and fair view.

Our responsibility is to audit and express an opinion on 
the financial statements in accordance with applicable 
law and ISAs (UK & Ireland). Those standards require us  
to comply with the Auditing Practices Board’s Ethical 
Standards for Auditors.

This report, including the opinions, has been prepared  
for and only for the company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies 
Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report 
is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

What an audit of financial statements involves
An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to 
give reasonable assurance that the financial statements 
are free from material misstatement, whether caused by 
fraud or error. This includes an assessment of: 

We primarily focus our work in these areas by assessing 
the Directors’ judgements against available evidence, 
forming our own judgements, and evaluating the 
disclosures in the financial statements.

We test and examine information, using sampling and 
other auditing techniques, to the extent we consider 
necessary to provide a reasonable basis for us to draw 
conclusions. We obtain audit evidence through testing  
the effectiveness of controls, substantive procedures or  
a combination of both. 

In addition, we read all the financial and non-financial 
information in the Annual Report to identify material 
inconsistencies with the audited financial statements and 
to identify any information that is apparently materially 
incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing  
the audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the 
implications for our report.

Other matter
We have reported separately on the company  
financial statements of STV Group plc for the year  
ended 31 December 2014 and on the information in  
the Directors’ Remuneration Report that is described  
as having been audited.

Kenneth Wilson (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Glasgow

17 March 2015

a)   The maintenance and integrity of the STV Group plc website is the 
responsibility of the Directors; the work carried out by the auditors 
does not involve consideration of these matters and, accordingly, 
the auditors accept no responsibility for any changes that may 
have occurred to the financial statements since they were initially 
presented on the website.

b)   Legislation in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from legislation 
in other jurisdictions.

STV Annual Report and Accounts 2014

Financial Statements

CONSOLIDATED INCOME STATEMENT

Year ended 31 December 2014

Revenue

Net operating expenses 

Operating profit

Finance costs – borrowings

– IAS 19 pension

Profit before tax

Tax charge

Profit for the year

Earnings per share 
Basic
Diluted 

Note

2014 
£m

2013  
£m 

5

6

8
8

9

 120.4 

 112.1 

 (100.9)

 (94.1)

 19.5 

 18.0 

 (2.2)
– 
 (2.2)

 (2.8)
 (0.9)
 (3.7)

 17.3 

 14.3 

 (2.6)

 (2.1)

 14.7 

 12.2 

11
11

38.7p
37.6p

32.2p
31.2p

The notes on pages 72 to 93 are an integral part of these consolidated financial statements. 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

Year ended 31 December 2014

Profit for the year

Items that will not be reclassified subsequently to profit or loss:
Remeasurement on defined benefit pension schemes
Deferred tax credit/(charge) 
Other comprehensive (expense)/income for the year net of tax

Total comprehensive (expense)/income for the year

Note

2014 
£m

2013  
£m 

 14.7 

 12.2 

27
21

 (22.1)
 4.4 

 (17.7)

 21.2 
 (4.9)

 16.3 

 (3.0)

 28.5 

 
   
 
 
Financial Statements

CONSOLIDATED BALANCE SHEET  

at 31 December 2014

69

Non-current assets
Goodwill 
Other intangible assets
Property, plant and equipment
Investments
Deferred tax asset
Retirement benefit asset

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total assets

Equity attributable to owners of the parent
Ordinary shares
Share premium 
Merger reserve
Other reserve
Accumulated losses
Total equity

Non-current liabilities
Borrowings 
Derivative financial instruments
Retirement benefit obligations
Provisions 

Current liabilities
Borrowings 
Trade and other payables
Provisions 

Total liabilities

Total equity and liabilities

Note

2014 
£m

2013 
£m 

12
13
14
15
21
27

16
17
18

23
23

20
19
27
22

20
19
22

 7.9 
 1.6 
 8.8 
 1.2 
 7.4 
– 

 7.9 
 0.7 
 6.7 
 0.9 
 5.1 
 1.3 

 26.9 

 22.6 

 18.3 
 23.1 
 19.8 

 61.2 

 17.6 
 21.4 
 8.8 

 47.8 

 88.1 

 70.4 

19.6 
101.8 
173.4 
0.6 
(291.9)

3.5 

 19.5 
 112.0 
 173.4 
 0.3 
 (297.6)

 7.6 

49.2 
0.2 
14.9 
0.6 

64.9 

– 
19.3 
0.4 

19.7 

–
– 
– 
0.8 

0.8 

44.5 
16.9 
0.6 

62.0 

84.6 

62.8 

88.1 

70.4 

The notes on pages 72 to 93 are an integral part of these consolidated financial statements.

The consolidated financial statements on pages 68 to 93 were approved by the Board on 16 March 2015 and were 
signed on its behalf by: 

Rob Woodward 
Chief Executive 

George Watt
 Chief Financial Officer 

STV Annual Report and Accounts 2014

 
 
 
Financial Statements

CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY

Year ended 31 December 2014

Ordinary 
shares  
£m

Equity attributable to owners of the parent
Share 
premium  
£m

Merger 
reserve  
£m

Other  
reserve 
£m

Accumulated 
losses 
£m

Total 
Equity 
£m

Balance at 1 January 2014

 19.5 

 112.0 

 173.4 

 0.3 

 (297.6)

 7.6 

Profit for the year
Remeasurement loss
Deferred tax thereon
Total comprehensive expense for the year

Share premium reduction
Issue of share capital
Own shares acquired
Value of employee services
Equity-settled share-based payments
Dividends
Balance at 31 December 2014

–
–
–

–

 – 
 0.1 
 – 
 – 
 – 
 – 
 19.6 

–
–
–

–

 (11.0)
 0.8 
 – 
–
 – 
 – 
 101.8 

–
–
–

–

 – 
 – 
 – 
 – 
 – 
 – 
 173.4 

Balance at 1 January 2013

 19.5 

 112.0 

 173.4 

Profit for the year 
Remeasurement gain 
Deferred tax thereon 
Total comprehensive income for the year

– 
– 
– 
– 

– 
– 
– 
– 

– 
– 
– 
– 

–
– 
–

–

 – 
 – 
 – 
 – 
 0.3 
 – 
 0.6 

 0.4 

– 
– 
– 
– 

Equity-settled share-based payments
Balance at 31 December 2013

– 
 19.5 

– 
 112.0 

– 
 173.4 

 (0.1)
 0.3 

 0.1 
 (297.6)

 14.7 
 (22.1)
 4.4 

 (3.0)

 11.0 
 – 
 (0.9)
 0.2 
 – 
 (1.6)
 (291.9)

 14.7 
 (22.1)
 4.4 

 (3.0)

 – 
 0.9 
 (0.9)
 0.2 
 0.3 
 (1.6)
 3.5 

 (326.2)

 (20.9)

 12.2 
 21.2 
 (4.9)

 28.5 

 12.2 
 21.2 
 (4.9)

 28.5 

 – 
 7.6 

Financial Statements

CONSOLIDATED STATEMENT  
OF CASH FLOWS

Year ended 31 December 2014

Operating activities
Cash generated by operations
Interest paid
Pension deficit funding – recovery plan payment

Net cash generated by operating activities

Investing activities
Purchase of investment
Capitalised web development and branding spend
Purchase of property, plant and equipment

Net cash used in investing activities

Financing activities
Net borrowings drawn/(repaid)
Dividends paid

Net cash generated from/(used by) financing activities 

Net increase in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Note

24

71

2014 
£m

2013 
£m

 20.9 
 (1.8)
 (5.5)

 18.3 
 (2.5)
 (4.2)

 13.6 

 11.6 

 (0.3)
 (1.0)
 (4.0)

 (0.3)
 (0.7)
 (0.7)

 (5.3)

 (1.7)

 4.3 
 (1.6)

 (5.0)
 – 

 2.7 

 (5.0)

 11.0 

 8.8 

24

 19.8 

 4.9 

 3.9 

 8.8 

Although not required under IFRS the Directors have provided the following reconciliation of net debt for further 
clarity. Net debt represents Group borrowings less cash and cash equivalents.

Reconciliation of movement in net debt 
Year ended 31 December 2014 

Opening net debt
Net increase in cash and cash equivalents
Movement in debt financing

Closing net debt

Note

2014 
£m

 (35.7)
 11.0 
 (4.7)

2013 
£m

 (45.3)
 4.9 
 4.7 

24

 (29.4)

 (35.7)

STV Annual Report and Accounts 2014

Financial Statements

NOTES TO THE FINANCIAL STATEMENTS 

for the year ended 31 December 2014

1.   General information

 STV Group plc (‘the Company’) and its subsidiaries (together, ‘the Group’) is listed on the London Stock Exchange 
and incorporated and domiciled in the UK. The address of the registered office is Pacific Quay, Glasgow, G51 1PQ. 
The principal activities of the Group are the production and broadcasting of television programmes, internet 
services and the sale of advertising airtime and space in these media.

2.   Adoption of new and revised standards

 The following new standards, amendments to standards or interpretations are mandatory for the first time  
for accounting periods beginning on or after 1 January 2014:

IFRS 9

IFRS 10

IFRS 11

IFRS 12

IFRS 15

IAS 32 (amendment)

IAS 36 (amendment)

IAS 39 (amendment)

Financial instruments: classification and measurement

01 January 2018

Effective date

Consolidated financial statements

Joint arrangements

Disclosure of interests in other entities

Revenue from contracts with customers

Financial instruments: presentation on offsetting 
financial assets and financial liabilities

Impairment of assets: Recoverable amount disclosures 
for non-financial assets

Financial instruments: Recognition and measurement 
on the novation of and the continuation of hedging

01 January 2014

01 January 2014

01 January 2014

01 January 2017

01 January 2014

01 January 2014

01 January 2014

01 January 2014

IFRIC 21

Levies

 The above list of standards were either not relevant for the Group or had no material impact on the financial 
statements of the Group.

3.   Significant accounting policies

 The principal accounting policies applied in the preparation of these consolidated financial statements are set  
out below. These policies have been consistently applied to all the years presented.

  Basis of preparation

 The consolidated financial statements have been prepared in accordance with IFRS and IFRS Interpretations 
Committee (IFRS IC) interpretations, as adopted by the European Union (EU) and with those parts of the 
Companies Act 2006 applicable to companies reporting under IFRS. The consolidated financial statements  
have been prepared under the historical cost convention and on a going concern basis.

 In adopting the going concern basis for preparing the financial statements, the Group continues to review 
forecasts to determine the impact of both the short-term and long-term liquidity position. After making 
appropriate enquiries, and taking into account the amendment and extension of the banking facility in June 2014, 
the Directors have a reasonable expectation that the Group has adequate resources to continue in operation  
for the foreseeable future. Accordingly, the Group continues to adopt the going concern basis in preparing its 
consolidated financial statements.

 The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting 
estimates. It also requires management to exercise its judgement in the process of applying the Group’s 
accounting policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions 
and estimates are significant to the consolidated financial statements are disclosed in note 4.

  Consolidation

 The financial statements comprise a consolidation of the financial statements of the Company and all its 
subsidiaries up to 31 December each year. Subsidiaries include all entities over which the Group has the power to 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
73

govern the financial and operating policies. Subsidiaries are fully consolidated from the date on which the Group 
has the power to control and de-consolidated from the date that control ceases. On consolidation, intercompany 
transactions, balances and unrealised gains on transactions between Group companies are eliminated. Where 
necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used 
in line with those used by the Group on consolidation.

  Revenue recognition

 Revenue is measured at the fair value of the consideration received or receivable and represents amounts 
receivable for goods and services provided in the normal course of business, net of discounts and VAT. Revenue 
from the sale of goods is recognised when the Group has transferred the significant risks and rewards of ownership 
and control of the goods sold and the amount of revenue can be measured reliably. Key classes of revenue are 
recognised on the following basis: 

Airtime revenue

Sponsorship

on transmission

evenly over the life of the contract

Programme production

on delivery

 Revenue on barter transactions is recognised only when the goods or services being exchanged are  
of a dissimilar nature.

  Dividends

 Final dividends are recorded in the financial statements in the period in which they are approved by the Company’s 
shareholders. Interim dividends are recorded in the period in which they are approved and paid.

  Pensions

 For defined benefit pension schemes, the difference between the fair value of the assets and the present value of 
the defined benefit obligation is recognised as an asset or liability in the balance sheet. The defined benefit 
obligation is actuarially calculated using the projected unit credit method.

  The defined benefit cost is made up of three categories:

 The service cost of providing retirement benefits to employees during the year, together with the cost of any 
benefits relating to past service, is charged to operating profit in the year.

 The net interest expense or income is recognised within finance costs. Net interest expense includes a credit 
representing the expected return on the assets of the retirement benefit schemes and a charge representing the 
expected increase in the liabilities of the retirement benefit schemes during the year.

  Actuarial gains and losses are recognised immediately in the statement of comprehensive income.

  Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

  Intangible assets
  Goodwill

 Goodwill arising on consolidation represents the excess of the consideration transferred and the amount of any 
non-controlling interest in the acquiree over the fair value of the identifiable assets and liabilities (including 
intangible assets) of the acquired entity at the date of acquisition. Goodwill is recognised as an asset and assessed 
for impairment annually or more frequently as triggering events occur. Any impairment is recognised immediately 
in the income statement.

 Goodwill arising on acquisitions before the date of transition to IFRS has been retained at the previous UK GAAP 
amounts subject to being tested for impairment. Goodwill written off to reserves under UK GAAP prior to 1998 has 
not been restated and is not included in determining any subsequent profit or loss on disposal.

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

  Other intangible assets

 Other intangible assets are held at cost less accumulated amortisation and any provision for impairment. Included 
within intangible assets are assets in the course of construction which comprise primarily web development 
projects including directly attributable costs to bring the assets into use and may include capitalised borrowing 
costs. Amortisation is provided at the following rates per annum to write off the costs of other intangible assets, 
less residual value, on a straight line basis from the date on which they are brought into use:

Internally generated software

between 10% and 25%

  Property, plant and equipment

 The Group’s policy is to state property, plant and equipment at cost less accumulated depreciation and any 
recognised impairment loss. Cost includes the original purchase price of the asset and the costs attributable  
to bringing the asset to its working condition for its intended use.

 Depreciation is provided to write off the cost of tangible non-current assets, less estimated residual values,  
by equal annual instalments as follows:

Leasehold buildings

between 5% and 10%

Plant, technical equipment and other

between 10% and 20%

Residual values and useful economic lives are reviewed annually. Depreciation is charged on all additions  
to, or disposals of, depreciating assets in the year of purchase or disposal.

  Any impairment in value is charged to the income statement.

  Impairment

 Assets that have an indefinite useful life are not subject to amortisation and are tested at least annually or 
whenever there is an indicator of impairment. Assets that are subject to amortisation or depreciation are reviewed 
for impairment whenever events or changes in circumstances indicate that the carrying amount may not be 
recoverable. An impairment loss is recognised in the income statement for the amount by which the asset’s 
carrying value exceeds its recoverable amount. For the purposes of assessing impairment, assets are grouped  
at the lowest levels for which there are separately identifiable cash flows (cash-generating units).

 The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. In assessing  
value-in-use, the estimated future cash flows are discounted to their present value using a discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset.

  Leasing

 All leases are operating leases and the costs in respect of operating leases are charged on a straight-line basis  
over the lease term. The value of any lease incentive received to take on an operating lease (for example, a rent 
free period) is recognised as deferred income and is released over the life of the lease.

  Inventories

 Inventories are stated at the lower of cost or net realisable value. Cost comprises direct materials, and where 
applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their 
present location and condition. Net realisable value represents the estimated selling price less estimated costs  
of completion and the estimated selling costs.

  Recorded programmes and films

 Recorded programmes are valued at direct cost including labour and overheads, less appropriate provisions,  
and are written off after the first transmission or sale. Programming made for third parties is valued at cost,  
less appropriate provisions, and is charged to the income statement against related income.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
75

  The carrying value of inventory is assessed each year at the balance sheet date.

  Provisions

 Provisions are recognised when the Group has a present obligation as a result of past events, it is probable that  
the Group will be required to settle that obligation and a reliable estimate can be made of the amount of the 
obligation. Provisions are measured at management’s best estimate of the expenditure required to settle the 
obligation at the balance sheet date.

  Onerous contracts

 Provisions for onerous contracts are recognised when the Group has a detailed forecast of future losses from  
the contract.

  Share-based payments

 The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based 
payments are measured at fair value of the equity instruments at the grant date. The fair value excludes the effect 
of non market-based vesting conditions.

 The fair value determined at the grant date of the equity-settled share-based payments is expensed on a 
straight-line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually 
vest. At each balance sheet date, the Group revises its estimate of the number of equity instruments expected  
to vest as a result of the effect of non market-based vesting conditions. The impact of the revision of the original 
estimates, if any, is recognised in profit and loss such that the cumulative expense reflects the revised estimate, 
with a corresponding adjustment to the equity-settled employee benefits reserve.

 Fair value is measured by use of the Black & Scholes model or Monte Carlo model as relevant. The expected lives 
used in the model have been adjusted, based on management’s best estimate, for the effects of non-
transferability, exercise restrictions and behavioural considerations.

 Foreign currencies
 Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing on the  
dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the balance sheet 
date are reported at the rates of exchange prevailing at that date.

  Taxation

 Taxation expense comprises current and deferred tax. Tax is recognised in the income statement, except to the 
extent it relates to items recognised in other comprehensive income or directly in equity, in which case the related 
tax is also recognised in other comprehensive income or directly in equity.

 Current tax is based on taxable profits for the financial period using tax rates that are in force during the period. 
Taxable profit differs from net profit as reported in the income statement because it excludes items of income or 
expense that are taxable or deductible in other financial years and it further excludes items that are never taxable 
or deductible.

 Deferred tax is the tax expected to be payable or recoverable on temporary differences between the carrying 
amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the 
computation of taxable profit, and is accounted for using the balance sheet liability method. Deferred tax is 
calculated using tax rates that have been enacted or substantially enacted at the balance sheet date and are 
expected to apply when the related deferred income tax asset is realised or the deferred tax liability settled. 

 Deferred tax liabilities are generally recognised for all taxable temporary differences . Deferred tax liabilites are 
recognised for taxable temporary differences arising on investments in subsidiaries, except where the reversal  
of the temporary difference can be controlled by the Group and it is probable that the difference will not reverse  
in the foreseeable future. 

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

 Deferred tax assets are recognised to the extent it is probable that taxable profits will be available against which 
the deductible temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profits will 
be available to allow all or part of the asset to be recovered.

 Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax 
assets against current tax liabilities and when the deferred income taxes assets and liabilities relate to income 
taxes levied by the same taxation authority on either the taxable entity or different taxable entities where there  
is an intention to settle the balances on a net basis.

 Financial instruments
 Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes  
a party to the contractual provisions of the instrument.

  Trade receivables

 Trade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate 
allowances for estimated irrecoverable amounts. A provision is established for trade receivables if there is objective 
evidence that the Group will not be able to collect all amounts due according to the original terms  
of the receivables.

 Investments
Investments are measured at reporting dates at cost.

  Cash and cash equivalents

 Cash and cash equivalents comprise cash on hand and demand deposits and other short-term highly liquid 
investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of 
changes in value.

 Bank borrowings
 Interest-bearing bank loans and overdrafts are initially recorded at fair value being the proceeds received, net of 
direct issue costs. They are subsequently measured at amortised cost using the effective interest rate. Finance 
costs, including premiums payable on settlement or redemption and direct issue costs, are accounted for on an 
accruals basis to the income statement and are added to the carrying amount of the instrument to the extent 
that they are not settled in the period in which they arise.

 Trade payables
 Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the 
effective interest method.

  Equity instruments
  Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs.

  Derivative financial instruments and hedge accounting

 The Group uses derivative financial instruments to hedge its exposure to fluctuations in interest. Instruments 
accounted for as hedges are designated as a hedge at the inception of contracts.

 In order to qualify for hedge accounting, the Group is required to document in advance the relationship between 
the item being hedged and the hedging instrument. The Group is also required to document and demonstrate  
an assessment of the relationship between the hedged item and the hedging instrument, which shows that the 
hedge will be highly effective on an ongoing basis. This effectiveness testing is re-performed at the end of each 
quarter end to ensure that the hedge remains highly effective.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
77

 The fair value of interest rate swaps is based on the market price (LIBOR) of comparable instruments at the 
measurement date.

 The fair value of the interest rate swap contracts are calculated on a discounted cash flow basis using market 
forward rates. Gains or losses arising from the movement to fair value are taken to the income statement.

4.   Critical accounting estimates and judgements

 In the application of the Group’s accounting policies, which are described in note 3, management are required to 
make judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not 
readily apparent from other sources. The estimates and judgements are continually evaluated and are based on 
historical experience and other factors, including expectations of future events that are believed to be reasonable 
under the circumstances. Actual results may differ from these estimates.

 The key assumptions concerning the future, and other key sources of estimation uncertainty at the balance sheet 
date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year, are discussed below.

  Impairment of goodwill

 Determining whether goodwill is impaired requires an estimation of the value-in-use of the cash-generating units 
to which the goodwill has been allocated. The value-in-use calculation requires the entity to estimate the future 
cash flows expected to arise from the cash-generating unit and a suitable discount rate in order to calculate the 
present value. Details of the impairment testing are set out in note 12.

 Pension benefits
 The present value of the pension obligations depends on a number of factors that are determined on an actuarial 
basis using a number of assumptions. The assumptions used in determining the net cost (income) for pensions 
include the discount rate. Any changes in these assumptions will impact the carrying amount of pension 
obligations.

 The Group determines the appropriate discount rate at the end of each year. This is the interest rate that should be 
used to determine the present value of estimated future cash outflows expected to be required to settle the 
pension obligations. In determining the appropriate discount rate, the Group considers the interest rates of 
high-quality corporate bonds that are denominated in the currency in which the benefits will be paid, and that 
have terms to maturity approximating the terms of the related pension liability.

 Other key assumptions for pension obligations are based in part on current market conditions. Additional 
information is disclosed in note 27.

 Inventory
 Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost or net 
realisable value. Programme costs are expensed in line with expected future revenues . A detailed forecast of 
future sales is prepared by management based on historic experience and expected future trends. £1.4m was 
written off as an expense during the year (2013: £2.1m).

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

5.   Business segments

 The Group’s Chief Executive, the chief operating decision maker, considers the business primarily from a product 
perspective. Under IFRS 8, the reportable segments are therefore Consumer and Productions.

 The performance of the segments is assessed based on a measure of operating profit.

Segment revenues

Consumer
Productions

Revenue in 2014 includes £0.8m of revenues from sources outside the UK (2013: £1.2m).

Segment result

Consumer
Productions

Operating profit

Financing

Profit before tax
Tax charge
Profit attributable to owners of the parent

  Operating profit in 2014 includes £0.4m arising outside the UK (2013: £0.6m).

             External sales

2014 
£m

2013
£m

 107.1 
 13.3 

 120.4 

 98.6 
 13.5 

 112.1 

2014 
£m

 19.1 
 0.4 

 19.5 

2013  
£m

 17.6 
 0.4 

 18.0 

 (2.2)

 (3.7)

 17.3 
 (2.6)

 14.7 

 14.3 
 (2.1)

 12.2 

Segment assets and liabilities

Consumer
Productions
Total of all segments

Unallocated corporate

Consolidated

              Assets

               Liabilities

2014 
£m

 39.2 
 32.5 

 71.7 

2013 
£m

 22.2 
 37.4 

 59.6 

2014 
£m

 13.5 
 3.9 

 17.4 

2013 
£m

 11.7 
 3.5 

 15.2 

 16.4 

 10.8 

 67.3 

 47.6 

 88.1 

 70.4 

 84.7 

 62.8 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
79

5.   Business segments (continued)

Other segment information  

Capital additions
Depreciation

              Consumer

               Productions

2014 
£m

 5.0 
 2.0 

2013 
£m

 1.4 
 2.1 

2014 
£m

2013 
£m

– 
– 

– 
– 

 Segment assets consist primarily of goodwill, property, plant and equipment, inventories and trade and other 
receivables and cash and bank deposits.  

 Segment liabilities comprise operating liabilities including trade and other payables and provisions. They exclude 
Group borrowings, retirement benefit obligations, tax liabilities and other non-current liabilities.

  All the net assets in 2013 and 2014 were held in the UK and therefore operate in a single geographical segment.

6.   Operating expenses by nature

Programming costs
Staff costs
Other external charges
Depreciation
Operating lease charges
Other operating charges

Services provided by the Group’s auditors
During the year the Group obtained the following services from the Company’s auditors:

Group
Fees payable to Company auditors for the audit of parent company  
  and consolidated financial statements
Fees payable to the Company’s auditors and it’s associates for other services: 
– The audit of Company’s subsidiaries pursuant to legislation
– Audit-related assurance services
– Tax advisory services
– Tax compliance services
– Other services

2014  
£m

2013  
£m

55.0
23.2
18.4
2.0
2.1
0.2

100.9

54.7
21.2
14.1
2.1
1.9
0.1

94.1

2014  
£000

2013  
£000

77

21
24
91
41
51

305

75

15
25
110
91
68

384

Included in the audit fees payable is £5,000 (2013: £5,000) paid in respect of the parent company.

Other services comprise employee benefit advisory services.

Fees in respect of STV Group plc pension schemes

Audit

2014  
£000

2013  
£000

21

20

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

7.   Staff

  The average monthly number of employees (including Executive Directors) was:

Consumer and Productions
Established
Contract

Contract staff numbers consist of employees on fixed-term contracts.

Their aggregate remuneration comprised:

Wages and salaries
Social security costs
Other pension costs

Included within the 2013 other pension costs is an interest cost of £0.9m.

  Details of Directors’ remuneration is provided in the Remuneration Report on pages 44 to 62.

8.    Finance costs

Bank borrowings
Pension finance charge

2014  
Number

2013  
Number

411 
34

445 

 372
24

 396

2014  
£m

19.4
1.8 
2.0

23.2 

2014 
£m

2.2 
– 

2.2 

2013  
£m

16.5
 1.6
3.1

 21.2

2013 
£m

 2.8
 0.9

 3.7

 
 
9.   Tax charge

Current tax:
Current year
Adjustments in respect of prior years

Deferred tax (see note 21)
Tax charge for the year

The charge for the year can be reconciled to the profit per the income  
statement as follows:

Profit before tax 

Tax at the UK corporation tax rate of 21.5% (2013: 23.25%) 

Tax effects of:
Other expenses not deductible for tax purposes
Movement in tax losses and other temporary differences
Impact of changes in tax rates
Adjustments in respect of prior years
Tax charge for the year

10.  Dividends

Amounts recognised as distributions to equity holders in the period:
Final dividend for the year ended 31 December 2013 of 2.0p
(2012: nil) per share
Interim dividend for the year ended 31 December 2014 of 2.0p
(2013: nil) per share

Proposed final dividend for the year ended 31 December 2014  
of 6.0p (2013: 2.0p) per share

81

2014  
£m

2013  
£m

–
–
–
2.6

 2.6 

–
–
–
2.1

 2.1 

2014  
£m

2013  
£m

17.3 

 14.3 

3.7 

 3.3 

0.1 
– 
(0.2)
(1.0)

2.6

 0.2 
 (0.1)
 0.4
 (1.7)

2.1

2014  
£m

2013  
£m

0.8

0.8 

1.6 

–

 –

 –

2.4 

 0.8 

   The proposed final dividend is subject to approval by shareholders at the Annual General Meeting and has not 

been included as a liability in these financial statements.

STV Annual Report and Accounts 2014

 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

11.  Earnings per share

 Basic earnings per share (‘EPS’), is calculated by dividing the profit attributable to equity shareholders by the 
weighted average number of ordinary shares in issue during the year, excluding ordinary shares purchased by  
the Company and held as treasury shares.

 In order to calculate diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume 
conversion of all dilutive potential ordinary shares. The Company has one type of dilutive potential ordinary shares 
namely share options granted to employees.

2014 
Weighted 
average 
number of 
shares  
(m)

Earnings  
£m

2013 
Weighted 
average 
number of 
shares  
(m)

Per share  
Pence

Per share 
Pence

Earnings  
£m

EPS:
Earnings attributable to  
  ordinary shareholders 

14.7 

38.0 

38.7p

 12.2 

37.8 

32.2p

Basic EPS

14.7 

 38.0 

38.7p

 12.2 

 37.8 

32.2p

Potential dilutive ordinary shares

1.1

 1.3

Diluted EPS

12.  Goodwill

 14.7 

 39.1 

37.6p

 12.2 

 39.1 

31.2p 

 Goodwill at 1 January and 31 December 2014 was £7.9m (2013: £7.9m). It comprises capitalised goodwill on 
acquisitions completed since 1 January 1998 and the cost and impairment provision is split £10.6m and £2.7m 
respectively.

 The Group tests goodwill annually for impairment, or more frequently if there are indications that goodwill might 
be impaired.

 Goodwill is allocated to the Group’s cash-generating units (CGUs) identified according to operating segment.  
All goodwill recognised at the year end and previous year end relates to Productions.

 The recoverable amount of a CGU is determined based on value-in-use calculations. The key assumptions used  
for value-in-use calculations are as follows:

  Revenue and margin growth (short term)  Based on approved financial budgets
  Growth rate (long term)  
  Discount rate    

2%
11%

 These calculations use pre-tax cash flow projections based on financial budgets approved by management 
covering a three year period. A terminal value is calculated for cash flows beyond the three year period. The 
growth rate is not considered to exceed the long-term average growth rate for the media business in which the 
CGU operates.

 The Group has conducted a sensitivity analysis on the impairment test of the CGU’s carrying value. A change in  
the discount rate to 21% would result in the carrying value of goodwill being reduced to its recoverable amount.

 Management determined Net Cash Flow based on past performance and its expectations of market development. 
No impairment charge is considered to have arisen this year.

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13.  Other intangible assets

Cost
At 1 January 2013
Additions
At 1 January 2014
Additions
At 31 December 2014

Accumulated depreciation and impairment
At 1 January 2013 and 1 January 2014
Depreciation
At 31 December 2014

Net book value at 31 December 2014

Net book value at 31 December 2013

14.  Property, plant and equipment

Cost
At 1 January 2013
Additions
Write offs
At 1 January 2014
Additions
Write offs
At 31 December 2014

Accumulated depreciation and impairment
At 1 January 2013
Charge for year
Disposals
At 1 January 2014
Charge for year
Write offs
At 31 December 2014

Net book value at 31 December 2014

Net book value at 31 December 2013

83

Web 
development 
and branding 
£m

 – 
 0.7 
0.7 
 1.0 
 1.7 

 – 
 0.1 
 0.1 

 1.6 

 0.7 

Total  
£m

 26.4 
 0.7 
 (2.2)
 24.9 
 4.0 
 (1.6)
 27.3 

 18.2 
 2.1 
 (2.1)
 18.2 
 1.9 
 (1.6)
 18.5 

 8.8 

 6.7

Plant, 
technical 
equipment 
and other  
£m

Leasehold 
buildings  
£m

 0.2 
 – 
 (0.1)
 0.1 
 – 
 – 
 0.1 

 0.1 
 – 
 – 
 0.1 
 – 
 – 
 0.1 

 – 

 – 

 26.2 
 0.7 
 (2.1)
 24.8 
 4.0 
 (1.6)
 27.2 

 18.1 
 2.1 
 (2.1)
 18.1 
 1.9 
 (1.6)
 18.4 

 8.8 

 6.7 

STV Annual Report and Accounts 2014

Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

15.  Investments

Cost 
At 1 January 2014
Additions
At 31 December 2014

16.  Inventories

Recorded programmes and films

17.  Trade and other receivables

Trade receivables
Prepayments and accrued income
Other receivables

£m

0.9
0.3
1.2

2014  
£m

2013  
£m

18.3 

 17.6

2014  
£m

 14.0 
 8.4 
 0.7 

 23.1 

2013  
£m

 10.9 
10.0 
 0.5 

 21.4 

As of 31 December 2014, trade receivables of £1.5m (2013: £0.8m) are past due. These are net of a provision for 
bad debts of £nil (2013: £nil). Trade receivables relate to a number of independent customers for whom there is  
no recent history of default.

The ageing analysis of the trade receivables is as follows:

Up to 3 months

Gross  
£m

 14.0 

2014 
Provision 
£m

 – 

Gross  
£m

 10.9 

2013 
Provision  
£m

 – 

 The Directors consider that the carrying amount of trade and other receivables approximates their fair value. All 
receivables are expected to be recovered.

18.  Cash and cash equivalents

Cash and cash equivalents

2014  
£m 

2013  
£m

 19.8 

 8.8 

 
 
19.  Trade and other payables

Current
Trade payables 
Accrued expenses
Social security and other taxes
Other payables

Non-current
Derivative financial instruments (note 29)

85

2013  
£m

 2.8 
 10.4 
 3.5 
 0.2 

 16.9 

 – 

 – 

2014  
£m

 2.9 
 12.2 
 4.0 
 0.2 

19.3 

 0.2 

 0.2 

  The Directors consider that the carrying amount of trade and other payables approximates their fair value.

20.  Borrowings

Bank loans

The borrowings are repayable as follows:

Expiring within 1 year

Expiring in 2 to 5 years

2014  
£m

2013  
£m

 49.2 

 44.5 

 – 

44.5 

49.2 

 – 

All undrawn committed borrowing facilities are repayable within 2 to 5 years (2013: within one year).

The amount of bank loans is net of £0.4m amortised borrowing costs.

The effective interest rates were as follows:

Bank loans (floating)

2014  
%

2013  
%

 3.4 

 4.1 

 At 31 December 2014, the Group had revolving credit and overdraft bank facilities in place totalling £60.0m. The 
facility previously consisted of a term facility and a revolving credit and overdraft facility (£25.0m and £32.5m 
respectively at 31 December 2013). At 31 December 2014, £50.0m of the facility was drawn down.

 The amendment and extension to the bank facility was agreed on 4 June 2014 and the £60.0m revolving credit 
and overdraft facility has a maturity date of June 2019. Security is provided to the debt providers by way of cross 
guarantees and a share pledge.

 The Group has hedged its exposure to fluctuations in interest rates with interest rate swaps of £15.0m (2013: 
£24.0m). The notional principal amount of the outstanding interest rate swap contracts at 31 December 2014 was 
£15.0m (2013: £24.0m). A fair value on the interest rate swaps of £0.2m (2013: £nil) has been recognised at 31 
December 2014.

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

21.  Deferred tax

  The analysis of the current deferred tax balances is as follows:

Deferred tax asset:
Deferred tax to be recovered after more than one year
Deferred tax to be recovered within one year

Net deferred tax asset

Deferred tax asset not recognised

2014  
£m

(4.7)
 (2.7)

(7.4)

2013  
£m

 (3.7)
 (1.4)

 (5.1)

 (7.4)

 (5.1)

(8.1)

(9.1)

 A deferred tax asset has been recognised in respect of these temporary differences as it is probable that the Group 
will generate sufficient taxable profits in the future against which these temporary differences can be offset.

 The deferred tax asset of £8.1m (2013: £9.1m) which has not been recognised relates to a combination of trading 
tax losses and non-trade debits.

 The movement in deferred tax assets and liabilities during the year, taking into consideration the offsetting of 
balances within the same tax jurisdiction, is as follows:

At 1 January 2014
Charge to income
Credit to equity

Tax  
trading 
losses  
£m

Other 
temporary 
differences 
£m

Accelerated 
tax deprec- 
iation  
£m

Retirement 
benefit 
obligations 
£m

(3.3)
 0.7 
 – 

 (0.3)
 0.1 
 – 

 (1.7)
 0.2 
 – 

 0.2 
 1.1 
 (4.4)

Total  
£m

 (5.1)
 2.1 
 (4.4)

At 31 December 2014

 (2.6)

 (0.2)

 (1.5)

 (3.1)

 (7.4)

22.  Provisions

At 1 January 
Provided during the year
Utilised during the year

At 31 December 

The provisions are expected to be utilised:

Within one year 
Greater than one year 

Onerous lease provisions
2013  
£m

2014  
£m

 1.4 
 – 
 (0.4)

 1.0 

 1.6 
 0.5 
 (0.7)

 1.4

Onerous lease provisions
2013  
£m

2014  
£m

 0.4 
 0.6 

1.0 

 0.6 
 0.8

 1.4 

 
 
 
 
 
 
 
23.  Share capital and premium

At 1 January 2014

Share premium reduction 
Issued during the year
At 31 December 2014

87

Number  
of shares 
(thousands)

Ordinary 
shares  
£m

Share 
premium  
£m

Total  
£m

39,050

19.5

112.0

131.5

 – 
248
39,298

 – 
 0.1 
 19.6 

 (11.0)
 0.8 
 101.8 

 (11.0)
 0.9 
 121.4 

 The total authorised number of ordinary shares is 63 million shares (2013: 63 million shares) with a par value  
of £0.50 per share (2013: £0.50 per share). All issued shares are fully paid.

  On 20 February 2014, the Court of Session granted a reduction in the share premium account of £11.0m.

24.  Notes to the consolidated statement of cash flows

Operating profit 

Adjustments for:
Depreciation 
Depreciation of intangible assets
Share based payment expense

(Increase)/decrease in inventories
Increase in trade and other receivables
Increase/(decrease) in trade and other payables
Cash generated by operations

Analysis of movements in net debt

2014  
£m

2013  
£m

 19.5 

 18.0 

 1.9 
 0.1 
 0.3 

 2.1 
 – 
 – 

 21.8 

 20.1 

 (0.7)
 (1.7)
 1.5 

 20.9 

 0.9 
 (2.5)
 (0.2)

 18.3 

Cash and cash equivalents (note 18)
Bank borrowings (note 20)
Net debt

Non-cash movements relate to the amortisation of borrowing costs. 

At  
1 January 
2014  
£m 

Cash flow 
£m

Non-cash 
movements 
£m

 At  
31 December 
2014  
£m

 8.8 
 (44.5)

 (35.7)

 11.0 
 (4.3)

 6.7 

 – 
 (0.4)

 (0.4)

 19.8 
 (49.2)

 (29.4)

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

25.  Operating lease commitments

 At 31 December the Group had minimum commitments in respect of non-cancellable operating leases for 
leasehold buildings payable as follows:

Within one year
Between two and five years
After five years

2014  
£m

1.7
6.1
7.8

15.6

2013  
£m

1.6
6.7
9.3

17.6

26.  Transactions with related parties

 During the year £16,000 (2013: £13,000) income was received from related parties and a balance of £2,400 was 
owed by related parties at 31 December 2014 (31 December 2013: £3,500). These amounts relate to fees received 
from the Group’s investment companies.

 Key management personnel are deemed to be the Executive and Non-Executive Directors of the Group, as they 
have authority and responsibility for controlling the Group’s activities.

  Key management remuneration is detailed as follows:

Short-term employee benefits*

*See Remuneration Report pages 56 and 57 for details.

2014  
£m

2013  
£m

 1.3 

 1.3 

  There have been no other transactions with key management personnel as defined under IAS 24.

27.  Retirement benefit schemes
  Defined contribution schemes

 The Group operates two money purchase schemes, the STV Pension Scheme and the Pearl & Dean Cinemas 
Pension Scheme, for which the pension cost charge for the year amounted to £0.9m (2013: £0.7m).

  Defined benefit schemes

 The Group operates two defined benefit pension schemes. The schemes are trustee administered and the 
schemes’ assets are held independently of the Group’s finances. Pension costs are assessed in accordance with  
the advice of an independent professionally qualified actuary.

 The schemes are the Scottish and Grampian Television Retirement Benefit Scheme and the Caledonian Publishing 
Pension Scheme. They are closed schemes to new entrants and therefore under the projected unit method the 
current service cost will increase as the members of the scheme approach retirement.

 A full actuarial valuation of the schemes was carried out at 1 January 2012 and resulted in an actuarial deficit  
to be funded by the Group of £83.0m as at 31 March 2014. A recovery plan period of 11 years was agreed with 
payments of £5.5m in 2014 and between £7.0m and £7.75m from 2015 to 2025 inclusive. These payments are  
tax deductible.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
89

 The 1 January 2012 valuation has been updated to 31 December 2014 by a qualified independent actuary.  
The major assumptions used by the actuary were:
Key assumptions:

2014

2013

Rate of increase in salaries
Rate of increase of pensions in payment
Discount rate
Rate of price inflation (RPI)

Mortality assumptions:

1.00%
2.90%
3.60%
2.90%

1.00%
3.35%
4.55%
3.35%

Assumptions regarding future mortality experience are set based on advice, published statistics and experience  
in each scheme.

The average life expectancy in years of a pensioner retiring at age 65 is as follows:

Retiring at balance sheet date:
Male
Female

Retiring in 25 years:
Male
Female

2014  
Years

15.5
18.0

18.6
21.4

2013  
Years

14.3
17.1

16.6
19.5

Significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, 
expected salary increase and mortality. The sensitivity analysis below has been determined based on reasonably 
possible changes of the assumptions occurring at the end of the reporting period assuming that all other 
assumptions are held constant:

Assumption

Change in assumption

Impact on scheme liabilities

Discount rate
Rate of price inflation (RPI)
Rate of mortality

Increase/decrease by 0.25%
Increase/decrease by 0.25%
Decrease by 1 year

Decrease/increase by 3%
Increase/decrease by 2% 
Increase by 3%

  Amounts recognised in the income statement in respect of these defined benefit schemes is as follows:

Current service cost – defined benefit
Net interest credit/(expense)

2014  
£m

 (1.1)
 – 

 (1.1)

2013 
 £m

 (1.5)
 (0.9)

 (2.4)

 Of the total charge £1.1m (2013: £1.5m) has been included in operating expenses and £nil (2013: £0.9m charge) 
has been included in finance costs (see note 8).

STV Annual Report and Accounts 2014

 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

27.  Retirement benefit schemes (continued)

  Amounts recognised in the statement of comprehensive income are as follows:

2014  
£m

2013  
£m

Actuarial (losses)/gains arising from changes in financial assumptions

 (22.1)

21.2

The amounts recognised in the balance sheet were as follows:

Present value of defined benefit obligations
Fair value of schemes’ assets
(Deficit)/surplus in the schemes

2014  
£m

2013  
£m

 (336.2)
 321.3 

 (14.9)

 (295.7)
 297.0 

 1.3 

A related offsetting deferred tax credit of £3.1m (2013: charge £0.2m) is included under non-current assets. 
Therefore the net pension scheme deficit amounts to £11.8m at 31 December 2014 (£1.1m surplus at  
31 December 2013).

The movement in the defined benefit obligation over the year is as follows:

At 1 January
Current service cost
Interest cost
Contributions from plan participants
Remeasurement losses/(gains):
Actuarial gains and losses arising from changes in financial assumptions
Actuarial gains and losses arising from changes in demographic assumptions
Actuarial gains and losses arising from experience adjustments
Benefits paid from plan
At 31 December 

The movement in the fair value of the schemes’ assets during the year is as follows:

2014  
£m

2013  
£m

 295.7 
 0.3 
 13.1 
 0.1 

 28.3 
 15.9 
 (0.2)
 (17.0)

 302.4 
 0.3 
 12.8 
 0.1 

 (4.2)
 –
– 
 (15.7)

 336.2 

 295.7 

2014  
£m

2013  
£m

 297.0 
 13.1 

 279.4 
 11.9 

 21.9 
 7.0 
 (0.8)
 0.1 
 (17.0)

 17.0 
 5.5 
 (1.2)
 0.1 
 (15.7)

 321.3 

 297.0 

£m

154.8
166.5

321.3

2014
%

48
52

100

£m

 150.5 
 146.5 

 297.0 

2013
%

51
49

100

At 1 January
Interest income
Remeasurement gain/(loss):
Return on plan assets (excluding interest income)
Contributions from the employer
Administrative expenses paid from plan assets
Contributions from plan participants
Benefits paid from plan
At 31 December 

 Plan assets comprised the following:

Equities
Debt instruments and cash

 
 
 
91

28.  Share-based payments

 The long-term incentive plan is for Executive Directors and other Senior Executives. The performance criteria for 
this scheme are based on a combination of earnings growth and total shareholder return and as such have been 
valued using a Monte Carlo model.

29.  Financial instruments

 Capital risk management
 The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern 
in order to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital 
structure to reduce the cost of capital.

 The capital structure of the Company consists of debt, which includes the bank loans disclosed in note 20, cash 
and cash equivalents and equity attributable to equity holders of the parent, comprising issued share capital, 
reserves and retained earnings.

 The Group monitors capital on the basis of the gearing ratio.

  Gearing ratio
  This ratio is calculated as net debt divided by total capital.

Total borrowings (note 20)
Cash and cash equivalents 

Net Debt
Total equity

Total capital

  Covenants

2014  
£m

 49.2 
 (19.8)

 29.4 
 3.5 

 32.9 

2013  
£m

 44.5 
 (8.8)

 35.7 
 7.6 

 43.3

89%

82%

 The Group is subject to two financial covenants in respect of its committed borrowing facilities at the balance 
sheet date. The terms of the Facility Agreement contain the following covenants (i) the ratio of average net debt to 
adjusted earnings (pre exceptional) before interest, tax, depreciation and amortisation (EBITDA) and (ii) the ratio of 
adjusted EBITDA to cash interest, both of which are tested quarterly. The Group complied with all the covenants in 
each of the test periods to the balance sheet date.

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE FINANCIAL STATEMENTS

continued

29.  Financial instruments (continued)
  Derivative financial instruments

 The Group’s policy is to minimise the exposure to interest rates by ensuring an appropriate balance of floating and 
fixed rates. The Group’s primary funding is at floating rates through its bank facilities. In order to manage its 
associated interest rate risk, the Group uses interest rate swaps to vary the mix of fixed and floating rates. Interest 
rate swap contracts of £15.0m (2013: £24.0m) were entered into on 9 July 2014 and expire in July 2016. Fair value 
is based on the market price of these instruments at the balance sheet date. In accordance with IFRS 7, the 
interest rate swaps are considered to be level 2 with the fair value being calculated at the present value of the 
estimated future cash flows using market interest rates.

  Financial risk management objectives

 The Group’s activities expose it to a variety of financial risks: currency risk, credit risk, liquidity risk and cash flow 
interest rate risk. The Group’s overall risk management programme focuses on the unpredictability of financial 
markets and seeks to minimise potential adverse effects on the Group’s financial performance. The Group uses 
derivative financial instruments to hedge certain risk exposures.

 Risk management is carried out under policies approved by the Board with financial risks being identified, 
evaluated and hedged in close co-operation with the Group’s operating divisions. The Board provides written 
principles for overall risk management, as well as written policies covering specific areas, such as currency risk, 
interest rate risk, credit risk, use of financial instruments and investing excess liquidity.

  Currency risk

 The Group operates almost wholly within the UK and is exposed to minimal currency risk. The Group’s borrowings 
are denominated in Sterling. Currency risk arises primarily with respect to the Euro and the US dollar and from 
future commercial transactions and trade assets and liabilities in foreign currencies. No further active 
management of currency risk is required.

 The Group has minimal exposure to currency risk and it is Group policy to ensure that all material payments or 
receipts are fully hedged. At 31 December 2014 the Group had no forward foreign currency contracts in place 
(2013: £nil).

 Credit risk
 Credit risk is the risk of losses due to the failure of the Group’s customers to meet their payment obligations 
towards the Group. The Group has no significant concentration of credit risk. It has policies in place to ensure that 
sales are made to customers with an appropriate credit history. Independent credit ratings are sought for all 
potential customers and based on the outcome of the feedback from the ratings agency a judgement is made on 
the appropriate level of credit to be given. Derivative transaction counterparties are limited to high-credit/quality 
financial institutions.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
93

29.  Financial instruments (continued) 

  Liquidity risk

 Liquidity risk is the risk that the Group will be unable to meet its payment obligations. Prudent liquidity 
management implies maintaining sufficient cash and marketable securities, the availability of funding through an 
adequate amount of committed credit facilities and the ability to close out market positions. Due to the nature of 
the underlying business, the aim is to maintain flexibility in funding by keeping committed credit lines available.

 Management monitors rolling forecasts of the Group’s liquidity reserve (comprises of the undrawn borrowing 
facility (note 20) and cash and cash equivalents (note 18)) on the basis of expected cash flow. This is generally 
carried out at a group level. In addition, the Group’s liquidity management policy includes projecting cash flows 
and considering the level of liquid assets necessary to meet these: monitoring balance sheet liquidity ratios 
against internal targets and bank facility requirements; and maintaining debt financing plans.

  Cash flow interest rate risk

 As the Group has no significant interest bearing assets, the Group’s income and operating cash flows are 
substantially independent of changes in market interest rates.

 The Group’s interest rate risk arises from long-term borrowings. Borrowings issued at short-term floating rates 
expose the Group to cash flow interest rate risk. Group policy is to maintain between 30% and 50% of its core 
borrowings in hedged instruments.

 A monthly sensitivity analysis is carried out, and on the level of borrowings of the Group at 31 December 2014, a 
movement of 0.25% in interest rates would change the level of interest paid in the year by +/- £0.1m (2013: £0.1m). 
0.25% is considered a reasonably possible change.

 The Group manages its cash flow interest rate risk by using floating-to-fixed interest rate swaps. Such interest rate 
swaps have the economic effect of converting borrowing from floating rates to fixed rates. Generally, the Group 
raises long-term borrowings at floating rates and swaps them into fixed rates that are lower than those available if 
the Group borrowed at fixed rate directly. Under the interest rate swaps, the Group agrees with other parties to 
exchange, at specific intervals (mainly quarterly), the difference between fixed contract rates and floating rate 
interest amounts calculated by reference to the agreed notional principal amounts. An interest rate swap was 
entered into on 9 July 2014 and expires in July 2016.

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

STV GROUP PLC COMPANY  
FINANCIAL STATEMENTS

Independent Auditors’ Report to the Members of STV Group plc

Report on the company financial statements
Our opinion
In our opinion, STV Group plc’s company financial 
statements (the ‘financial statements’):

Adequacy of accounting records and information and 
explanations received
Under the Companies Act 2006 we are required to report 
to you if, in our opinion:

•   give a true and fair view of the state of the company’s 

affairs as at 31 December 2014;

•   have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice; and

•   have been prepared in accordance with the 
requirements of the Companies Act 2006.

What we have audited
STV Group plc’s financial statements comprise:

•  Company Balance Sheet as at 31 December 2014; and
•   the notes to the financial statements, which include a 
summary of significant accounting policies and other 
explanatory information.

The financial reporting framework that has been applied 
in the preparation of the financial statements is 
applicable law and United Kingdom Accounting Standards 
(United Kingdom Generally Accepted Accounting Practice).

Other required reporting
Consistency of other information
Companies Act 2006 opinion
In our opinion, the information given in the Strategic 
Report and the Directors’ Report for the financial year for 
which the financial statements are prepared is consistent 
with the financial statements.

ISAs (UK & Ireland) reporting
Under International Standards on Auditing (UK and 
Ireland) (‘ISAs (UK & Ireland)’) we are required to  
report to you if, in our opinion, information in the  
Annual Report is:

•   materially inconsistent with the information in the 

audited financial statements; or

•   apparently materially incorrect based on, or materially 

inconsistent with, our knowledge of the company 
acquired in the course of performing our audit; or

•  otherwise misleading.

We have no exceptions to report arising from this 
responsibility.

•   we have not received all the information and 

explanations we require for our audit; or

•   adequate accounting records have not been kept by the 
company, or returns adequate for our audit have not 
been received from branches not visited by us; or

•   the financial statements and the part of the Directors’ 

Remuneration Report to be audited are not in 
agreement with the accounting records and returns.

We have no exceptions to report arising from this 
responsibility.

Directors’ remuneration
Directors’ remuneration report –  
Companies Act 2006 opinion
In our opinion, the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report 
to you if, in our opinion, certain disclosures of Directors’ 
remuneration specified by law are not made. We have no 
exceptions to report arising from this responsibility. 

Responsibilities for the financial statements  
and the audit
Our responsibilities and those of the Directors
As explained more fully in the Statement of Directors’ 
Responsibilities set out on page 15, the Directors are 
responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the 
financial statements in accordance with applicable law 
and ISAs (UK & Ireland). Those standards require us to 
comply with the Auditing Practices Board’s Ethical 
Standards for Auditors.

This report, including the opinions, has been prepared for 
and only for the company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies 
Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report 
is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

95

Other matter
We have reported separately on the group financial 
statements of STV Group plc for the year ended 31 
December 2014.

Kenneth Wilson (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Glasgow

17 March 2015

a)   The maintenance and integrity of the STV Group plc website is the 
responsibility of the Directors; the work carried out by the auditors 
does not involve consideration of these matters and, accordingly, 
the auditors accept no responsibility for any changes that may 
have occurred to the financial statements since they were initially 
presented on the website.

b)   Legislation in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from legislation  
in other jurisdictions.

What an audit of financial statements involves
We conducted our audit in accordance with ISAs  
(UK & Ireland). An audit involves obtaining evidence  
about the amounts and disclosures in the financial 
statements sufficient to give reasonable assurance  
that the financial statements are free from material 
misstatement, whether caused by fraud or error.  
This includes an assessment of:

•   whether the accounting policies are appropriate to the 
company’s circumstances and have been consistently 
applied and adequately disclosed;

•   the reasonableness of significant accounting estimates 

made by the Directors; and 

•  the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing 
the Directors’ judgements against available evidence, 
forming our own judgements, and evaluating the 
disclosures in the financial statements.

We test and examine information, using sampling and 
other auditing techniques, to the extent we consider 
necessary to provide a reasonable basis for us to draw 
conclusions. We obtain audit evidence through testing  
the effectiveness of controls, substantive procedures  
or a combination of both. 

In addition, we read all the financial and non-financial 
information in the Annual Report to identify material 
inconsistencies with the audited financial statements and 
to identify any information that is apparently materially 
incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing  
the audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the 
implications for our report.

STV Annual Report and Accounts 2014

Financial Statements

COMPANY BALANCE SHEET

at 31 December 2014

Fixed assets 
Investments 

Current assets 
Debtors 
– due within one year
– due after one year

Creditors: amounts falling due within one year 

Net current assets 

Net assets 

Capital and reserves 
Called up share capital 
Share premium account 
Profit and loss account 
Other reserve 
Shareholders’ funds 

Note

2014  
£m

2013  
£m

2

3
3

4

5
5
5
5

 48.4 

 28.2 

 25.4 
 129.3 

 154.7 

 39.9 
 138.2 

 178.1 

 (56.1)

 (67.6)

 98.6 

 110.5 

 147.0 

 138.7 

 19.6 
 101.8 
 25.0 
 0.6 

 147.0 

 19.5 
 112.0 
 6.9 
 0.3 

 138.7 

The accompanying notes are an integral part of this balance sheet.

The company has elected to take the exemption under section 408 of the Companies Act 2006 to not present the 
parent company profit and loss account. The profit for the parent company for the year was £9.4m (2013: £10.5m).  

The financial statements on pages 96 to 100 were approved by the Board on 16 March 2015 and were signed  
on its behalf by:

Rob Woodward 
Chief Executive 

George Watt
 Chief Financial Officer

 
 
 
Financial Statements

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

for the year ended 31 December 2014

97

1.   Accounting policies

  Accounting convention and basis of preparation

 The separate financial statements of the Company are presented as required by the Companies Act 2006. The 
separate financial statements have been prepared in accordance with all applicable UK Accounting Standards and 
have been prepared consistently from year to year, under the historical cost convention, in accordance with 
applicable accounting standards on a going concern basis.

  Basis of consolidation

 As permitted under Section 408 of the Companies Act 2006, no separate profit and loss account for the holding 
company is presented. The consolidated financial statements as presented within the Annual Report include  
the results of STV Group plc, the holding company, and all of its subsidiaries and associated undertakings up to  
31 December 2014.

  Going concern

 The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company 
and the Group have adequate resources to continue in operational existence for the foreseeable future. Thus they 
continue to adopt the going concern basis of accounting in preparing the financial statements. Further detail is 
contained in the Performance Review on page 14.

  Investments

 Fixed asset investments are stated at cost, less any provision for impairment.

  Impairment

 Assets that are subject to amortisation or depreciation are reviewed for impairment whenever events or changes 
in circumstances indicate that the carrying amount may not be recoverable. An impairment loss is recognised in 
the profit and loss account for the amount by which the asset’s carrying value exceeds its recoverable amount.

  Share-based payments

 The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based 
payments are measured at fair value of the equity instruments at the grant date. The fair value excludes the effect 
of non market-based vesting conditions.

 The grant by the Company of options over its equity instruments to the employees of subsidiary undertakings in 
the Group is treated as a capital contribution. The fair value of employee services received, measured by reference 
to the grant date fair value, is recognised over the vesting period as an increase to investment in subsidiary 
undertakings, with a corresponding credit to equity.

 The fair value determined at the grant date of the equity-settled share-based payments is expensed on a 
straight-line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually 
vest. At each balance sheet date, the Group revises its estimate of the number of equity instruments expected to 
vest as a result of the effect of non market-based vesting conditions. The impact of the revision of the original 
estimates, if any, is recognised in profit and loss such that the cumulative expense reflects the revised estimate, 
with a corresponding adjustment to the equity-settled employee benefits reserve.

 Fair value is measured by use of the Black & Scholes model or Monte Carlo model as relevant. The expected lives 
used in the model have been adjusted, based on management’s best estimate, for the effects of non-
transferability, exercise restrictions and behavioural considerations.

 Full disclosure of share-based payment awards is provided within the Group financial statements.

 Dividends
 The liability for final dividends is recorded when the dividends are approved by the Company’s shareholders.  
For interim dividends, the liability is recorded when the dividends are paid.

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

for the year ended 31 December 2014 
continued

1.   Accounting policies continued

  Taxation

 Current tax is provided at amounts expected to be paid (or recovered) using the tax rates enacted or substantially 
enacted by the balance sheet date.

 Deferred taxation is provided in full on timing differences that result in an obligation at the balance sheet date to 
pay more tax, or a right to pay less tax, at a future date, at rates expected to apply when they crystallise based on 
current tax rates and law. Timing differences arise from the inclusion of items of income and expenditure in tax 
computations in periods different from those in which they are included in the financial statements. Deferred tax 
assets and liabilities are not discounted.

 The taxation liabilities of certain group companies are reduced wholly or in part by losses surrendered by other 
group companies. The tax benefits arising from group relief are recognised in the accounts of the surrendering and 
recipient companies.

  Bank borrowings

 Interest-bearing bank loans and overdrafts are initially recorded at the proceeds received, net of direct issue costs. 
They are subsequently measured at amortised cost using the effective interest rate. Finance costs, including 
premiums payable on settlement or redemption and direct issue costs, are accounted for on an accruals basis to 
the profit and loss account and are added to the carrying amount of the instrument to the extent that they are not 
settled in the period in which they arise.

2.   Investments

Cost
At 1 January 2014 
Additions 
At 31 December 2014 

Provisions for impairment
At 1 January and 31 December 2014 

Net book value at 31 December 2014 

Net book value at 31 December 2013 

Subsidiaries 
£m

Other  
£m

27.3
20.0
47.3

 – 

47.3

27.3

 1.1 
 – 
1.1

 – 

1.1

0.9

Total  
£m

28.4
20.0
48.4

 – 

48.4

28.2

 Additions during the year relate to a £20.0m increase in the investment in STV News Services brought about by 
£20.0m of the £100.0m loan being converted to equity and repaid (see note 3).

  Subsidiary undertakings

 The Directors consider that to give full particulars of all subsidiary undertakings would lead to a statement of 
excessive length. The following information relates to the subsidiary undertakings whose results or financial 
position, in the opinion of the Directors, principally affect the results of the Group:

Undertaking

STV Central Limited 
STV North Limited 
STV Productions Limited 
Solutions.tv Limited 
Ginger Television Productions Limited 
STV Glasgow Limited 

Country of incorporation  
or registration and operation

Principal activity

Scotland 
Scotland 
Scotland 
Scotland 
England 
Scotland 

Television broadcasting
Television broadcasting
Programme production
Television technical facilities
Programme production
Television broadcasting

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
99

2.   Investments continued

  The Directors believe that the carrying value of the investments is supported by their underlying net assets.

 None of the above investments are held directly by STV Group plc. The investments are stated in the balance sheet 
at cost less amounts written off for impairment in value. All shares are ordinary shares. All of the above 
investments are 100% shareholdings within the Group.

  A full list of subsidiary undertakings is included in the Annual Return.

3.   Debtors

Due within one year
Amounts owed by group undertakings 
Prepayments and accrued income 
Deferred tax (note 6) 

Due after one year
Amounts owed by group undertakings 

2014  
£m

 22.5 
 1.0 
 1.9 

 25.4 

2013  
£m

 37.0
 0.8 
 2.1 

 39.9 

 129.3 

 138.2 

 Included within amounts owed by group undertakings due after one year is a loan of £80.0m to a subsidiary 
undertaking. Interest on the loan accrues at a rate of 9% and is payable from 1 April 2010. Interest accrued is 
capitalised and added to the principal amount. Interest will also accrue on interest which is capitalised in this way. 
The loan is repayable on 31 March 2020. On 23 February 2014, £20.0m of the loan was converted to equity and repaid.

 All remaining amounts owed by group undertakings are unsecured, interest free and have no fixed date of repayment.

4.   Creditors

Amounts falling due within one year:
Trade creditors and accruals 
Bank loans 
Amounts owed to group undertakings 

2014  
£m

 – 
 – 
 56.1 

 56.1 

2013  
£m

 0.8 
 44.5 
 22.3 

 67.6 

  Amounts owed to group undertakings are unsecured, interest free and have no fixed date of repayment. 

 STV News Services Limited, a fellow subsidiary undertaking, became the new principal borrower when the 
amendment and extension of the bank facility was agreed on 4 June 2014. The bank loan was accordingly 
transferred from STV Group plc to STV News Services Limited on that date. 

STV Annual Report and Accounts 2014

 
 
  
 
 
 
 
 
 
 
 
Financial Statements

NOTES TO THE COMPANY  
FINANCIAL STATEMENTS

for the year ended 31 December 2014 
continued

5.   Reserves and movements in shareholders’ funds

Called up 
share 
capital  
£m

Share 
premium 
account  
£m

Profit  
and loss  
account  
£m

Other 
reserve  
£m

Total  
£m

At 1 January 2013 

 19.5 

 112.0 

 (11.0)

 0.4 

 120.9 

Profit for the year 
Pension transferred to a fellow group undertaking 
Equity settled share based payments 

 – 
 – 
 – 

 – 
 – 
 – 

 10.5 
 7.3 
 0.1 

 – 
 – 
 (0.1)

 10.5 
 7.3 
–

At 1 January 2014 

 19.5 

 112.0 

 6.9 

 0.3 

 138.7 

Profit for the year 
Share premium reduction 
Issue of share capital 
Own shares acquired 
Value of employee services 
Equity-settled share based payments 
Dividends 
At 31 December 2014 

 – 
 – 
 0.1 
 – 
 – 
 – 
 – 
 19.6 

 – 
 (11.0)
 0.8 
 – 
–
 – 
 – 
 101.8 

 9.4 
 11.0 
 – 
 (0.9)
 0.2 
 – 
 (1.6)
 25.0 

 – 
 – 
 – 
 – 
 – 
 0.3 
 – 
 0.6 

 9.4 
 – 
 0.9 
 (0.9)
 0.2 
 0.3 
 (1.6)
 147.0 

 The Caledonian pension scheme was transferred during 2013 to STV Television Limited when it became sponsoring 
employer of the pension scheme.  

 On 20 February 2014, the Court of Session granted a reduction in the share premium account of £11.0m.

6.   Deferred taxation

  Deferred taxation is provided as follows:

At 1 January 2014 
Provided in year 

At 31 December 2014 

Deferred tax asset not recognised 

  Refer to note 3 for the above deferred tax asset. 

7.   Transactions with related parties

Tax losses 
£m

 2.1 
 (0.2)

 1.9 

1.4

 There were no transactions with any related parties during the year other than those exempt from disclosure 
under FRS 8.  

 
 
 
  
 
 
 
 
 
 
 
 
Financial Statements

FIVE YEAR SUMMARY

For the year ended 31 December 2014

101

Results
Revenue
Continuing operations
Discontinued operations

Profit from operations before exceptional items
Continuing operations
Discontinued operations

Profit on ordinary activities before taxation  
and exceptional items

Assets
Non-current assets
Current assets

Total assets

Equity and liabilities
Current liabilities
Non-current liabilities
Equity

Total equity and liabilities
Key statistics
Earnings per ordinary share* – basic

– diluted

Dividends per ordinary share

IFRS 

2010  
£m

Restated**

2012  
£m

2011  
£m

2013  
£m

2014  
£m

104.8 
 6.9 

 111.7 

 102.0 
 – 

 102.0 

 102.7 
 – 

 102.7 

 112.1 
 – 

 112.1 

 120.4
 – 

 120.4 

 14.4 
–

 14.4 

 15.0 
–

 15.0 

 17.1 
–

 17.1 

 18.0 
–

 18.0 

 19.5 
 – 

 19.5 

12.5 

 14.0 

11.7 

14.3 

17.3 

 29.1 
 69.9 

 99.0 

 35.4 
 83.4 
 (19.8)

 99.0 

 34.3p
 32.9p
–

 32.9 
 53.8 

 86.7 

 82.3 
 34.1 
 (29.7)

 86.7 

38.0p
36.1p
–

 28.2 
 41.9 

 70.1 

 22.5 
 68.5 
 (20.9)

 70.1 

13.0p
12.5p
–

 22.6 
 47.8 

 70.4 

 62.0 
 0.8 
 7.6 

 70.4 

32.2p
31.2p
2.0p

 26.9 
 61.2 

 88.1 

 19.7 
 64.9 
 3.5 

 88.1 

38.7p
37.6p
8.0p

*    The 2010 earnings per ordinary share figures have been restated to exclude ordinary shares purchased by the Company from the weighted 

average number of ordinary shares calculation.

** The 2012 results have been restated to disclose amendments resulting in applying updated IAS19 and also for investments previously held  

in current assets.

STV Annual Report and Accounts 2014

 
 
 
 
 
   
Additional Information

SHAREHOLDER INFORMATION

Registrars
Capita Asset Services 
The Registry, 34 Beckenham Road 
Beckenham, Kent BR3 4TU 
Tel: 0871 664 0300* 
Tel: (overseas) +44 20 8639 3399 
Fax: +44 (0) 1484 600 911 
Email: shareholderenquiries@capita.co.uk 
Website: www.capitashareportal.com

Independent auditors
PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors  
141 Bothwell Street 
Glasgow G2 7EQ

Solicitors
Herbert Smith Freehills LLP 
Exchange House 
Primrose Street 
London EC2A 2HS

Burness Paull & Williamsons LLP 
120 Bothwell Street 
Glasgow G2 7JL

Principal bankers
Santander UK plc 
2 Triton Square 
Regent’s Place 
London NW1 3AN

Stockbrokers
Peel Hunt 
Moor House 
120 London Wall 
London EC2Y 5ET

Secretary and registered office
Jane E A Tames 
STV Group plc 
Pacific Quay 
Glasgow G51 1PQ 
Tel: 0141 300 3074 
Email: jane.tames@stv.tv

Company registration number 
SC203873

Annual Report on internet
The 2014 Annual Report of STV Group plc including the financial statements is available at: www.stvplc.tv

103

Amalgamation of accounts
Shareholders who receive duplicate sets of Company mailings because they have multiple accounts should write  
to the Registrars to have the accounts amalgamated.

Investor relations
For investor enquiries please contact: 
Eleanor Marshall 
PR Manager 
STV Group plc 
Pacific Quay 
Glasgow G51 1PQ 
Tel: 0141 300 3670 
Email: eleanor.marshall@stv.tv

Share price information
The share price of STV Group plc is published in most newspapers and the current price of the Company’s shares 
(delayed by up to 15 minutes) can be obtained from the Company’s website www.stvplc.tv

Individual Savings Accounts (ISAs)
The Company has Maxi and Mini ISAs which offer United Kingdom resident shareholders a simple, low–cost and  
tax–efficient way to invest in the Company’s shares. Full details and an application form are available from Stocktrade, 
a division of Brewin Dolphin Securities Limited, on: 0131 240 0441.

Dividend Reinvestment Plan
STV Group plc operates a Dividend Reinvestment Plan to provide United Kingdom shareholders with a facility to  
invest cash dividends by purchasing further STV Group plc shares. Further details are available from the Registrar on: 
0871 664 0381*.

Your shareholding
You can check your shareholding at any time by visiting the Registrar’s website at: www.capitashareportal.com

Capita share dealing services
Capita offer a quick and easy share dealing service to buy or sell STV Group plc shares. An online telephone dealing 
facility is available providing STV Group plc shareholders with an easy to access and simple to use service. There is  
no need to pre-register and there are no complicated forms to fill in. The online and telephone dealing services allow 
you to trade ‘real time’ at a known price which will be given to you at the time you give your instruction. For further 
information on this service, or to buy and sell shares, please contact: www.capitadeal.com (online dealing);  
0871 664 0454** (telephone dealing).

* Calls cost 10p per minute plus network extras. Lines are open 8:30am-5:30pm, Monday to Friday.
** Calls cost 10p per minute plus network extras. Lines are open 8am-4:30pm, Monday to Friday. 

STV Annual Report and Accounts 2014

Additional Information

NOTICE OF ANNUAL GENERAL MEETING

  THIS INFORMATION IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION. 

 If you are in any doubt as to the action you should take, you should seek your own advice from a stockbroker, 
bank manager, solicitor, accountant or other independent professional adviser authorised under the Financial 
Services and Markets Act 2000.

 If you have sold or transferred all of your shares in STV Group plc (the ‘Company’), please pass this document, 
together with the accompanying documents to the purchaser or transferee or to the person who arranged the 
sale or transfer so they can pass these documents to the person who now holds the shares.

The Annual General Meeting is an important opportunity for all shareholders to express their views by asking questions 
of the Directors and voting on the resolutions. 

The Directors consider that each of the proposals detailed in the Notice of Annual General Meeting will be of benefit to 
and are in the best interests of the Company and the shareholders as a whole. The Directors therefore unanimously 
recommend that shareholders vote in favour of the Resolutions, as the Directors intend to do in respect of their own 
holdings of shares in the Company.

Notice is hereby given that the Annual General Meeting of the Company will be held at Pacific Quay, Glasgow G51 1PQ 
on Thursday 30 April 2015 at 11 am for the purpose of considering and, if thought fit, passing the resolutions below.

Resolutions 1 to 14 (inclusive) will be proposed as ordinary resolutions and Resolutions 15 to 18 (inclusive) shall be 
proposed as special resolutions. 

Ordinary resolutions
1.   

 To receive the annual accounts of the Company for the financial year ended 31 December 2014 which includes  
the reports of the Directors and the report by the auditors on the annual accounts and the auditable part of  
the Directors’ remuneration report.

2.   

 To approve the Directors’ remuneration report, other than the part containing the Directors’ remuneration  
policy in the form set out on pages 55 to 62 of the Annual Report and Accounts for the financial year ended  
31 December 2014.

 As required by the Directors’ Remuneration Report Regulations 2002, the Company’s auditors, 
PricewaterhouseCoopers LLP, have audited those parts of the Directors’ remuneration report capable  
of being audited.

3.   

 To approve the Directors’ remuneration policy, in the form set out on pages 46 to 54 of the Annual Report  
and Accounts for the financial year ended 31 December 2014. 

 Resolution 3 seeks approval (on a binding basis) of the remuneration policy governing Directors’ remuneration.  
Whilst the Directors’ remuneration policy was approved by a binding resolution of the Company at the last Annual 
General Meeting, the Directors consider it appropriate to seek re-approval of the remuneration policy in light of  
the proposed implementation of the Company’s Deferred Bonus Plan and Long Term Incentive Plan (subject to 
Resolutions 13 and 14 below being passed). If the remuneration policy is approved and remains unchanged, it  
will be valid for up to three financial years without a new shareholder approval. If the Company wishes to change  
the Directors’ remuneration policy, it will need to put the revised policy to shareholders to vote on before it can 
implement any new policy.

 
 
 
 
 
  
 
 
  
105

4.    To declare a final dividend of 6.0p per ordinary share for the year ended 31 December 2014.

 The Board proposes a dividend of 6.0p per ordinary share for the year ended 31 December 2014. If approved,  
the recommended dividend will be paid on 22 May 2015 to all holders of ordinary shares who are on the register  
of members of the Company at close of business on the record date of 17 April 2015. 

5.   

 To elect Christian Woolfenden as a Director of the Company, having been appointed since the last  
Annual General Meeting.

 Christian Woolfenden is standing for election following his appointment as a Non-Executive Director on 1 June 
2014. The Articles of Association require that a Director appointed by the Board since the last Annual General 
Meeting should retire at the next Annual General Meeting and stand for election to the Board in order to give 
shareholders a chance to confirm the appointment.

 Biographical details of Christian Woolfenden can be found on page 29 and the Board confirms that he meets  
the independence criteria as set out in B.1.1 of the UK Corporate Governance Code.

6.   

 To elect Anne Marie Cannon as a Director of the Company, having been appointed since the last  
Annual General Meeting.

 Anne Marie Cannon is standing for election following her appointment as a Non-Executive Director on 1 November 
2014. The Articles of Association require that a Director appointed by the Board since the last Annual General 
Meeting should retire at the next Annual General Meeting and stand for election to the Board in order to give 
shareholders a chance to confirm the appointment.

 Biographical details of Anne Marie Cannon can be found on page 29 and the Board confirms that she meets the 
independence criteria as set out in B.1.1 of the UK Corporate Governance Code.

7.   To re-elect Rob Woodward as a Director of the Company.

 The Articles of Association require that every year a proportion of our Directors retire and that all Directors have to 
stand for re-election on the third anniversary of their election or re-election. This gives you the chance to confirm 
their appointments.

 Biographical details of Rob Woodward can be found on page 28 and following formal performance evaluation,  
Mr Woodward’s performance continues to be effective and to demonstrate commitment to the role.

8.   To re-elect Genevieve Shore as a Director of the Company.

 The Articles of Association require that every year a proportion of our Directors retire and that all Directors have to 
stand for re-election on the third anniversary of their election or re-election. This gives you the chance to confirm 
their appointments.

 Biographical details of Genevieve Shore can be found on page 29 and the Board confirms that she meets the 
independence criteria as set out in B.1.1 of the UK Corporate Governance Code. Following formal performance 
evaluation, Ms Shore’s performance continues to be effective and to demonstrate commitment to the role.

STV Annual Report and Accounts 2014

 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
Additional Information

NOTICE OF ANNUAL GENERAL MEETING

continued

9.   To re-elect Michael Jackson as a Director of the Company.

 The Articles of Association require that every year a proportion of our Directors retire and that all Directors have to 
stand for re-election on the third anniversary of their election or re-election. This gives you the chance to confirm 
their appointments.

 Biographical details of Michael Jackson can be found on page 28 and the Board confirms that he meets the 
independence criteria as set out in B.1.1 of the UK Corporate Governance Code. Following formal performance 
evaluation, Mr Jackson’s performance continues to be effective and to demonstrate commitment to the role.

10.   To re-appoint PricewaterhouseCoopers LLP as the auditors of the Company to hold office until the conclusion  

of the next general meeting at which accounts are laid. 

11.  To authorise the Audit Committee to fix the remuneration of the auditors of the Company.

12.   That for the purpose of Section 551 of the Companies Act 2006, the Directors be and are hereby generally  
and unconditionally authorised to exercise all the powers of the Company to allot equity securities (within  
the meaning of Section 560 of that Act): 

(a)  up to an aggregate nominal amount of £6,549,705.

(b) 

 up to an aggregate nominal amount of £6,549,705 in connection with a rights issue in favour of the ordinary 
shareholders of the Company where the equity securities respectively attributable to the interests of all 
ordinary shareholders are proportionate (as nearly as may be) to the respective number of ordinary shares 
held by them in the Company, or in favour of the holders of other equity securities as required by the rights of 
those securities, subject to such exclusions or other arrangements as the Directors may deem necessary or 
expedient to deal with treasury shares, fractional entitlements or legal or practical problems arising under the 
laws of any overseas territory or the requirements of any regulatory body or stock exchange or by virtue of 
shares being represented by depositary receipts or any other matters, provided that this authority shall expire 
on the date of the next Annual General Meeting of the Company after the passing of the resolution, but so 
that the Directors may at any time prior to such expiry make an offer or agreement which would or might 
require equity securities to be allotted after such expiry and the Directors may allot equity securities pursuant 
to any such offer or agreement as if the authority conferred by this resolution had not expired; and all 
unexercised authorities previously granted to the Directors to allot equity securities are revoked.

 The Directors require the authority of shareholders to allot the Company’s shares and the first part of this 
resolution extends for a further year the general authority for the Directors to allot a limited number of 
ordinary shares (13,099,410 being shares representing one third of the ordinary issued share capital of the 
Company as at 16 March 2015, excluding treasury shares, none of which are held by the Company) to provide 
the flexibility to take advantage of business opportunities as they arise. The second part of this resolution 
allows the Directors to allot a limited number of ordinary shares (13,099,410 being shares representing one 
third of the ordinary issued share capital of the Company as at 16 March 2015, excluding treasury shares, none 
of which are held by the Company) pursuant to a fully pre-emptive rights issue of the Company. The authority 
will terminate at the next Annual General Meeting of the Company, which must be held no later than 30 June 
2016. The Directors do not have any present intention of exercising this authority except to satisfy awards of 
shares under the Company’s employee share schemes and no issue of ordinary shares will be made which 
would effectively alter control of the Company without the prior approval of the Company in general meeting. 
The Directors confirm that, if this further authority were utilised during the year, they intend to follow the 
guidance of The Investment Association and would all stand for re-election at the next Annual General 
Meeting of the Company.

 
  
 
 
  
 
 
 
 
 
 
 
 
107

13.   That the STV Group plc Deferred Bonus Plan (the ‘DBP’), the principal terms of which are summarised in the 

Appendix to this Notice and the Rules of which are produced to the Annual General Meeting and signed by the 
Chairman for the purpose of identification, be and are hereby approved and adopted and the Directors of the 
Company be and are hereby authorised to do all such acts and things as they may deem necessary or expedient 
to carry the same into effect.

 The DBP will provide the facility to grant deferred share awards for the purpose of deferring 20% of any  
annual bonus earned for a period of three years under the new and simplified annual bonus framework  
as described in the Remuneration Policy section of the Directors’ Remuneration Report.

14.   That the STV Group plc Long Term Incentive Plan (‘LTIP’), the principal terms of which are summarised  

in the Appendix to this Notice and the Rules of which are produced to the Annual General Meeting and signed  
by the Chairman for the purpose of identification, be and is hereby approved and adopted and the Directors  
of the Company be and are hereby authorised to do all such acts and things as they may deem necessary  
or expedient to carry the same into effect.

 The LTIP will allow annual awards of shares which will vest after a period of at least three years based on 
performance against targets aligned to the delivery of the Company’s strategy and long term shareholder value.  
The performance targets for the awards to be made to Executive Directors in 2015 are set out in the Directors 
Remuneration Report.

Special resolutions
15.   That subject to the passing of Resolution 12, the Directors be and are hereby empowered, pursuant to Section 570 
of the Companies Act 2006 to allot equity securities (within the meaning of Section 560 of that Act) for cash either 
pursuant to the authority conferred by Resolution 12 or by way of a sale of treasury shares as if Section 561 of that 
Act did not apply to any such allotment, provided that this power shall be limited to: 

(a) 

 the allotment of equity securities in connection with an offer of securities (but in the case of the authority 
granted under paragraph (b) of Resolution 12 by way of rights issue only) in favour of ordinary shareholders  
of the Company and other persons entitled to participate therein where the equity securities respectively 
attributable to the interest of all such holders are proportionate (as nearly as may be practicable) to the 
respective numbers of ordinary shares held or deemed to be held by them, subject to such exclusions or other 
arrangements as the Directors may deem necessary or expedient to deal with treasury shares, fractional 
entitlements or legal or practical problems arising under the laws of any overseas territory or the 
requirements of any regulatory body or any stock exchange or by virtue of shares being represented by 
depositary receipts or any other matter.

(b) 

 the allotment of equity securities (otherwise than pursuant to paragraph (a) above) having a nominal value 
not exceeding in the aggregate £982,455, 

 and shall expire on the conclusion of the next Annual GeneralMeeting of the Company after the passing of this 
resolution, save that the Company may before such expiry make offers or agreements which would or might 
require equity securities to be allotted after such expiry and the Directors may allot equity securities pursuant  
to any such offer or agreement as if the authority conferred by this resolution had not expired.

 When ordinary shares are issued for cash, they normally have to be offered, in the first instance, to existing holders 
of ordinary shares in proportion to their respective shareholdings. This resolution extends for a further year the 
authority granted to the Directors to allot a limited number of ordinary shares (1,964,911 ordinary shares, 
representing 5% of the ordinary issued share capital of the Company as at 16 March 2015) other than to existing 
shareholders in proportion to their existing shareholdings. 

STV Annual Report and Accounts 2014

 
  
 
  
 
 
 
 
 
 
 
 
Additional Information

NOTICE OF ANNUAL GENERAL MEETING

continued

 It also allows the Directors to allot shares up to a nominal amount of £13,099,410 (representing two thirds of  
the Company’s issued share capital) on an offer to existing shareholders on a pre-emptive basis. However, unless 
the shares are allotted pursuant to a rights issue, the Directors may only allot shares up to a nominal value of 
£6,549,705 (representing one third of the Company’s issued share capital). The authority will terminate at the next 
Annual General Meeting, which must be held no later than 30 June 2016. No issue of ordinary shares will be made 
which would effectively alter control of the Company without the prior approval of the Company in general 
meeting. The Board also confirms that no more than 7.5% of the issued share capital would be issued on a non 
pre-emptive basis in any three-year period. 

16.    That the Company be and is hereby generally and unconditionally authorised pursuant to Section 701 of the 
Companies Act 2006 to make market purchases (as defined in Section 693(4) of that Act) of ordinary shares  
of 50p each in the capital of the Company (‘Shares’) and the Directors be and are hereby generally and 
unconditionally authorised to exercise all the powers of the Company to purchase the Shares, provided that:

(a) 

 the maximum number of Shares acquired pursuant to this authority shall not exceed 3,929,823 Shares,  
the aggregate nominal value of which is £1,964,911.

(b) 

 the minimum price (excluding expenses) which may be paid by the Company for a Share purchased pursuant 
to this authority shall be 50p.

(c) 

(d) 

 the maximum price (excluding expenses) which may be paid by the Company for a Share purchased pursuant 
to this authority shall not be more than the higher of: (i) 5% above the average of the middle market 
quotations for a Share derived from the London Stock Exchange Daily Official List for the five business days 
immediately preceding the day on which such Share is purchased; and (ii) the price stipulated by Article 5(1)  
of the Buy–Back and Stabilisation Regulation (EC2273/2003).

 unless renewed, the authority conferred by this resolution shall expire on the earlier of the conclusion  
of the next Annual General Meeting of the Company after the passing of this resolution and the expiry of  
12 months from the date of passing this resolution, save that the Company may before such expiry make  
a contract to purchase which will or may be executed wholly or partly after the expiry of such authority and 
the Company may make a purchase of such Shares after such expiry pursuant to such contract.

 This resolution seeks the authority of shareholders to allow the Company to purchase its own shares. The authority 
sought extends to 3,929,823 Shares, representing 10% of the ordinary share capital of the Company in issue as  
at 16 March 2015. The maximum price, which may be paid per Share, amounts to not more than 5% above the 
average of the middle market quotations of the Company’s shares for the five business days immediately 
preceding the date of purchase. The power will only be used if the Board is satisfied that it will be in the best 
interests of the shareholders generally.

 In exercising the authority to purchase the Company’s shares, the Directors intend to cancel any shares purchased 
but may, however, treat the shares that have been bought back as held in treasury and to the extent that any such 
shares are held in treasury, earnings per share will only be increased on a temporary basis, until such time as the 
shares are resold out of treasury stock.

 As at 16 March 2015 warrants and options to subscribe for 450,731 ordinary shares in the capital of the Company 
were outstanding, representing 1.15% of the Company’s issued ordinary share capital as at 16 March 2015 
(excluding treasury shares held by the Company). If the authority to purchase the Company’s ordinary shares  
was exercised in full, these warrants and options would represent 1.27% of the issued ordinary share capital of  
the Company (excluding treasury shares held by the Company).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
109

17. 

 That the Company be entitled to hold general meetings of the shareholders of the Company (with the exception  
of annual general meetings) on the provision of 14 clear days’ notice to the Company’s shareholders.

 The Companies Act 2006 (following the implementation of the EU Shareholder Rights Directive) permits the 
holding of general meetings on 14 clear days’ notice provided a special resolution is passed at the Company’s 
Annual General Meeting approving this notice period. The shorter notice period would not be used as a matter  
of routine for such meetings but only where this was merited by the nature or urgency of the business of the 
meeting and was thought to be to the advantage of shareholders as a whole.

18.  That:

(a) 

(b) 

 the final dividend of the Company in respect of the year ended 31 December 2013 paid on 23 May 2014  
of 2.0 pence per ordinary share which was paid in technical breach of the Companies Act 2006 (the ‘2013 
Dividend’), be treated and hereby ratified and confirmed as a loan to the shareholders of the Company who 
received such dividend (the ‘Recipients’).

 the Directors of the Company be and are hereby authorised to appropriate distributable profits of the 
Company (as shown in the interim accounts of the Company made up to 31 March 2014 and filed with  
the Registrar of Companies on 30 July 2014) to the payment of a new dividend, which shall be in an amount 
equal to the 2013 Dividend (the ‘Rectification Dividend’).

(c)  the Rectification Dividend shall be made to the Recipients of the 2013 Dividend.

(d) 

(e) 

(f) 

 the Rectification Dividend shall not be satisfied in cash but shall be satisfied by the release of each shareholder 
of the Company who was a recipient of the 2013 Dividend (or the personal representatives or their successors 
in title (as appropriate) of his/her estate if he/she is deceased) from the liability to repay the amount already 
paid to each such shareholder in the respect of the 2013 Dividend.

 any and all claims which the Company may have in respect of the payment of the 2013 Dividend and/or  
the Rectification Dividend against its shareholders who received the relevant 2013 Dividend (or the personal 
representatives and their successors in title of the estate of any deceased shareholders) be waived and 
released and deeds of release in favour of such shareholders (or the personal representatives and their 
successors in title of their estates in the case of any deceased shareholders) be entered into by the Company 
in the form of the deeds produced to the Annual General Meeting and signed by the Chairman for the purpose 
of identification.

 any breach of duty committed by the Directors of the Company (both past and present) arising out of or  
in connection with the approval, declaration or payment of the 2013 Dividend be and is hereby ratified and 
that any and all claims which the Company may have against its Directors (both past and present), arising  
out of or in connection with the approval, declaration and payment of the 2013 Dividend be waived and 
released and that a deed of release in favour of each of the Company’s relevant Directors be entered into by 
the Company in the form of the deeds produced to the Annual General Meeting and signed by the Chairman 
for purposes of identification.

 This resolution deals with a technical issue which has come to light in respect of the dividend paid in May 2014  
by the Company to its shareholders (the ‘2013 Dividend’). As required by the Companies Act 2006 (the ‘Act’),  
the Company had prepared interim accounts, which confirmed that the Company had distributable reserves of 
£20,200,000, sufficient to pay the 2013 Dividend. Although the Company’s interim accounts were prepared in 
advance of the proposal to pay the 2013 Dividend, they were not filed with Companies House until 30 July 2014. 
The failure to file the interim accounts prior to the declaration of the 2013 Dividend renders the payment of the 
2013 Dividend an ‘unlawful distribution’ in technical breach of the Act. 

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional Information

NOTICE OF ANNUAL GENERAL MEETING

continued

18.  continued

  Consequently, the Company may have a claim under the Act against past and present shareholders who received 
the 2013 Dividend to recover the amounts paid in technical infringement of the Act. The Company may also have 
a claim against those Directors who participated in the relevant board meeting at which the decision was taken  
to pay the 2013 Dividend. It is clearly not the Company’s intention to make any such claim against either its 
shareholders or its Directors. The Company has been advised by its external legal advisors that this matter can be 
rectified by the passing by the shareholders of the Company of a special resolution to ratify these breaches and to 
put the shareholders and Directors into the position which was always intended. This will be effected by (i) treating 
all of the 2013 Dividend as a loan to each of the shareholders who received it, and (ii) the shareholders’ obligation 
to repay their respective loans will be satisfied by the declaration and approval at the Annual General Meeting of 
new dividends of the Company equal to the amount of the loans received by each shareholder. In effect, the new 
dividends will be netted off against the loans so that no further payment will be required to be made to or by the 
shareholders in respect of the 2013 Dividend or the new dividends so declared.

  Resolution 18 will therefore be proposed as a special resolution at the Annual General Meeting to:

•  treat the 2013 Dividend as a loan to the shareholders who received it
•   approve a new dividend of the Company which is (i) of an amount equal to the 2013 Dividend, (ii) payable  

to the shareholders who received the 2013 Dividend (in the same proportions as such dividend) and (iii) shall  
be satisfied by the release of each recipient shareholder from their liability to repay the amount already paid  
to them in the form of the 2013 Dividend

•   waive any rights of the Company against the shareholders who received the 2013 Dividend (or their estates  

in respect of any deceased shareholders)

•    waive any rights of the Company against both past and present Directors who approved the payment  

of the 2013 Dividend and ratify their breaches of duty

•   approve the Company entering into a deed of release in favour of such shareholders and the relevant Directors 
(or their estates in respect of deceased shareholders or Directors as the case may be) in respect of the 2013 
Dividend. A draft form of the deed is available for inspection at the Company’s registered office until the time  
of the Annual General Meeting and at the place of the meeting from 15 minutes before the Annual General 
Meeting until it ends.

 The Company has drawn the attention of HM Revenue & Customs (‘HMRC’) to the circumstances surrounding  
the payment of the 2013 Dividend and to the steps that are now proposed to rectify the position. HMRC has 
confirmed that the tax position of UK shareholders is not affected by any irregularity in the dividends. Thereafter,  
if shareholders approve this resolution submitted for their approval, it should have no effect on their UK tax 
position. If any non-UK resident shareholder has any doubts about their tax position, they should consult their  
own professional advisers.

 As a result of their interest in its subject matter, the Directors who are also shareholders (holding beneficially in 
aggregate approximately 2.39% of the issued share capital of the Company as at 16 March 2015) will not vote on 
this resolution.

By order of the Board

Jane E A Tames
Company Secretary

STV Group plc
Pacific Quay
Glasgow G51 1PQ

16 March 2015

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
111

Notes
1.   

 Information regarding the meeting, including the contents of this notice, details of the total number of shares  
in respect of which members are entitled to exercise voting rights at the meeting, details of the totals of the  
voting rights that members are entitled to exercise at the meeting and, if applicable, any members’ statements, 
members’ resolutions or members’ matters of business received by the Company after the date of this notice,  
is available from the Investor Centre at www.stvplc.tv. 

2.   

3.   

4.   

5.   

6.  

7.  

 Members are entitled to appoint a proxy to exercise all or any of their rights to attend and to speak and vote on  
their behalf at the meeting. A shareholder may appoint more than one proxy in relation to the Annual General 
Meeting provided that each proxy is appointed to exercise the rights attached to a different share or shares held  
by that shareholder. 

 A proxy need not be a shareholder of the Company but must attend the meeting to represent you. Your proxy 
could be the Chairman or other person who has agreed to attend to represent you. Your proxy will vote as you 
instruct and must attend the meeting for your vote to be counted. Details of how to appoint the Chairman or 
another person as your proxy using the proxy form are set out in the notes to the proxy form. 

 A proxy form which may be used to make such appointment and give proxy instructions accompanies this notice.  
If you do not have a proxy form and believe that you should have one, or if you require additional forms, please 
contact Capita Asset Services on 0871 664 0300 or shareholderenquiries@capita.co.uk (calls cost 10p per minute 
plus network extras; lines are open 8.30am to 5.30pm Monday to Friday). Alternatively, you may appoint a proxy 
electronically at www.capitashareportal.com. Please see the notes to the form of proxy for further details.

 To be valid any proxy form or other instrument appointing a proxy must be received by post or online or  
(during normal business hours only) by hand at Capita Asset Services, The Registry, 34 Beckenham Road, 
Beckenham, Kent, BR3 4ZF no later than 11.00am on 28 April 2015 or 48 hours before the time of any  
adjournment of the meeting.

 The return of a completed proxy form, in writing or online or any CREST Proxy Instruction (as described in 
paragraph 11 below) will not prevent a shareholder attending the Annual General Meeting and voting in person  
if he/she wishes to do so.

 A copy of this notice has been sent for information only to persons who have been nominated by a member to 
enjoy information rights under Section 146 of the Companies Act 2006 (a ‘Nominated Person’). The right to appoint 
a proxy cannot be exercised by a Nominated Person. However, a Nominated Person may, under an agreement 
between him/her and the shareholder by whom he/she was nominated, have a right to be appointed (or to have 
someone else appointed) as a proxy for the Annual General Meeting. If a Nominated Person has no such proxy 
appointment right or does not wish to exercise it, he/she may, under any such agreement, have a right to give 
instructions to the shareholder as to the exercise of voting rights.

8.   

 To be entitled to attend and vote at the Annual General Meeting (and for the purpose of the determination by the 
Company of the votes they may cast), Shareholders must be registered in the Register of Members of the Company 
at 6pm on 28 April 2015 (or, in the event of any adjournment, at 6pm on the date which is two days before the 
time of the adjourned meeting). Changes to the Register of Members after the relevant deadline shall be 
disregarded in determining the rights of any person to attend and vote at the meeting or the adjourned meeting.

STV Annual Report and Accounts 2014

Additional Information

NOTICE OF ANNUAL GENERAL MEETING

continued

9.   

 As at 16 March 2015 (being the last business day prior to the publication of this Notice) the Company’s issued  
share capital consists of 39,298,231 ordinary shares of 50p each, carrying one vote each. The Company does  
not hold any ordinary shares in the capital of the Company in treasury. Therefore, the total voting rights in the 
Company as at 16 March 2015 are 39,298,231.

10.   CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service 

may do so by using the procedures described in the CREST Manual on the Euroclear website (www.euroclear.com). 
CREST Personal Members or other CREST sponsored members, and those CREST members who have appointed  
a service provider(s), should refer to their CREST sponsor or voting service provider(s), who will be able to take the 
appropriate action on their behalf.

11.   In order for a proxy appointment made by means of CREST to be valid, the appropriate CREST message (‘a CREST 
Proxy Instruction’) must be properly authenticated in accordance with Euroclear UK & Ireland Limited’s (‘EUI’) 
specifications, and must contain the information required for such instructions, as described in the CREST Manual. 
The message, regardless of whether it constitutes the appointment of a proxy or is an amendment to the 
instruction given to a previously appointed proxy must, in order to be valid, be transmitted so as to be received  
by the Company’s registrars, Capita Asset Services (IDRA10) by 11.00am on 28 April 2015 or 48 hours before the 
time of any adjournment of the meeting. For this purpose, the time of receipt will be taken to be the time (as 
determined by the timestamp applied to the message by the CREST Application Host) from which the issuer’s 
agent is able to retrieve the message by enquiry to CREST in the manner prescribed by CREST. After this time any 
change of instructions to proxies appointed through CREST should be communicated to the appointee through 
other means.

12.   CREST members and, where applicable, their CREST sponsors, or voting service providers should note that EUI does 
not make available special procedures in CREST for any particular message. Normal system timings and limitations 
will, therefore, apply in relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member 
concerned to take (or, if the CREST member is a CREST personal member, or sponsored member, or has appointed 
a voting service provider, to procure that his CREST sponsor or voting service provider(s) take(s)) such action as  
shall be necessary to ensure that a message is transmitted by means of the CREST system by any particular time. 
In this connection, CREST members and, where applicable, their CREST sponsors or voting system providers are 
referred, in particular, to those sections of the CREST Manual concerning practical limitations of the CREST system 
and timings.

13.   The Company may treat as invalid a CREST Proxy Instruction in the circumstances set out in Regulation 35(5)(a)  

of the Uncertificated Securities Regulations 2001.

14.   To change your proxy instructions simply submit a new proxy appointment using the methods set out above.  
Note that the cut-off time for receipt of proxy appointments (see above) also apply in relation to amended 
instructions; any amended proxy appointment received after the relevant cut-off time will be disregarded.  
Where you have appointed a proxy using the hard-copy proxy form and would like to change the instructions 
using another hard-copy proxy form, please contact Capita Asset Services on 0871 664 0300 or 
shareholderenquiries@capita.co.uk (calls cost 10p per minute plus network extras; lines are open 8.30am  
to 5.30pm Monday to Friday). If you submit more than one valid proxy appointment, the appointment received  
last before the latest time for the receipt of proxies will take precedence.

 
113

15.  In order to revoke a proxy instruction you will need to inform the Company using one of the following methods:

•   By sending a signed hard copy notice clearly stating your intention to revoke your proxy appointment to Capita 
Asset Services, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4TU. In the case of a member which  
is a company, the revocation notice must be executed under its common seal or signed on its behalf by an 
officer of the company or an attorney for the company. Any power of attorney or any other authority under 
which the revocation notice is signed (or a duly certified copy of such power or authority) must be included with 
the revocation notice

•  By sending an e-mail to shareholderenquiries@capita.co.uk.

 In either case, the revocation notice must be received by Capita Asset Services no later than 8am on 30 April 2015 
or 3 hours before the time of any adjourned meeting thereof. If you attempt to revoke your proxy appointment  
but the revocation is received after the time specified then, subject to the paragraph directly below, your proxy 
appointment will remain valid. Appointment of a proxy does not preclude you from attending the Annual General 
Meeting and voting in person. If you have appointed a proxy and attend the Annual General Meeting in person, 
your proxy appointment will automatically be terminated. 

16. 

 The Company must answer any question asked which relates to the business being dealt with at the  
meeting unless:

•   answering the question would interfere unduly with the preparation for the meeting or involve the disclosure  

of confidential information

•  the answer has already been given on a website in the form of an answer to a question
•   it is undesirable in the interests of the Company or the good order of the meeting that the question  

be answered.

17. 

 Shareholders should note that it is possible that, pursuant to requests made by shareholders of the Company 
under Section 527 of the Companies Act 2006, the Company may be required to publish on a website a statement 
setting out any matter relating to: (i) the audit of the Company’s accounts (including the auditor’s report and the 
conduct of the audit) that are to be laid before the Annual General Meeting; or (ii) any circumstance connected 
with an auditor of the Company ceasing to hold office since the previous meeting at which annual accounts and 
reports were laid in accordance with Section 437 of the Companies Act 2006. 

 The Company cannot require the shareholders requesting any such website publication to pay its expenses. Where 
the Company is required to place a statement on a website under Section 527 of the Companies Act 2006, it must 
forward the statement to the Company’s auditors not later than the time when it makes the statement available 
on the website. The business which may be dealt with at the Annual General Meeting includes any statement that 
the Company has been required under Section 527 of the Companies Act 2006 to publish on a website.

18.   Members satisfying the thresholds in Section 338 of the Companies Act 2006 may require the Company to give,  
to members of the Company entitled to receive notice of the Annual General Meeting, notice of a resolution  
which those members intend to move (and which may properly be moved) at the Annual General Meeting.  
A resolution may properly be moved at the Annual General Meeting unless (i) it would, if passed, be ineffective 
(whether by reason of any inconsistency with any enactment or the Company’s constitution or otherwise);  
(ii) it is defamatory of any person; or (iii) it is frivolous or vexatious. The business which may be dealt with at the 
Annual General Meeting includes a resolution circulated pursuant to this right. A request made pursuant to this 
right may be in hard copy or electronic form, must identify the resolution of which notice is to be given, must be 
authenticated by the person(s) making it and must be received by the Company not later than 6 weeks before  
the date of the Annual General Meeting.

STV Annual Report and Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional Information

NOTICE OF ANNUAL GENERAL MEETING

continued

19.   Members satisfying the thresholds in Section 338A of the Companies Act 2006 may request the Company  

to include in the business to be dealt with at the Annual General Meeting any matter (other than a proposed 
resolution) which may properly be included in the business at the Annual General Meeting. A matter may properly 
be included in the business at the Annual General Meeting unless (i) it is defamatory of any person or (ii) it is 
frivolous or vexatious. A request made pursuant to this right may be in hard copy or electronic form, must identify 
the matter to be included in the business, must be accompanied by a statement setting out the grounds for the 
request, must be authenticated by the person(s) making it and must be received by the Company not later than  
6 weeks before the date of the Annual General Meeting.

20.   A corporation which is a member can appoint one or more corporate representatives who may exercise, on its 
behalf, all its powers as a member provided that no more than one corporate representative exercises powers  
over the same share.

21.   Copies of Executive Directors’ service agreements and copies of the letters of appointment of Non-Executive 
Directors are available for inspection at the Company’s registered office during normal business hours from  
the date of this notice until the close of the Annual General Meeting (Saturdays, Sundays and public holidays 
excepted) and will be available for inspection at the place of the meeting for at least 15 minutes prior to and 
during the meeting.

22.     Except as provided above, members who have general queries about the Annual General Meeting should call  

our shareholder helpline on 0871 664 0300.

  You may not use any electronic address provided either:

•  in this notice of Annual General Meeting
•   any related document (including the chairman’s letter and proxy form), to communicate with the Company  

for any purposes other than those expressly stated.

 
 
 
 
 
Additional Information

APPENDIX TO THE NOTICE OF  
ANNUAL GENERAL MEETING

115

SUMMARY OF THE DEFERRED BONUS PLAN (‘DBP’)

1.  Eligibility
Any employee (including an Executive Director) of STV Group Plc (the ‘Company’) or any of its subsidiaries will  
be eligible to participate in the DBP at the discretion of the Remuneration Committee.

2.  Form of awards
Awards under the DBP may be in the form of:

2.1   a conditional right to acquire ordinary shares in the Company (‘Shares’) at no cost to the participant  

(‘Conditional Award’)

2.2  an option to acquire Shares at no cost to the participant (‘Nil-Cost Option’)
2.3   a right to receive a cash amount which relates to the value of a certain number of notional Shares (‘Cash Award’)

and Conditional Awards, Nil-Cost Options and Cash Awards are together referred to as ‘Awards’ and each an ‘Award’.

References in this summary to Shares include notional Shares to which a Cash Award relates, where appropriate.

3.  Grant of awards
Awards may only be granted within the six week period following the approval of the DBP by the Company’s 
shareholders, the announcement of the Company’s results for any period, or on any day on which the Remuneration 
Committee determines that exceptional circumstances exist.

An Award may only be granted to an employee who has earned a bonus for the Financial Year immediately preceding 
the Financial Year in which the Grant Date occurs.

4.  Terms of awards
Awards may be granted over newly issued Shares, treasury Shares or Shares purchased in the market. Awards are not 
transferable (other than on death). No payment will be required for the grant of an Award. Awards will not form part  
of pensionable earnings.

5.   Dividends
The Remuneration Committee may determine that the number of Shares to which a participant’s Award relates shall 
increase to take account of dividends that would have been paid on vested Shares on such terms as it determines,  
or that an equivalent amount should be paid in cash.

6.  Overall limits
The number of Shares which may be issued under the DBP and under any other employees’ share plan adopted by  
the Company in any ten year period may not exceed 10 per cent of the issued ordinary share capital of the Company  
in issue at that time.

Treasury Shares will be treated as newly issued for the purpose of these limits until such time as guidelines published 
by institutional investor representative bodies determine otherwise.

STV Annual Report and Accounts 2014

Additional Information

APPENDIX TO THE NOTICE OF  
ANNUAL GENERAL MEETING

continued

7.  Reduction for malus and clawback
Where, at any time prior to the third anniversary of the grant date, there is:

•  a material misstatement of the Company’s (or any Group member’s) audited financial results
•  misconduct on the part of the participant
•   an error in assessing a performance condition applicable to the Award or in the information or assumptions  

on which the Award was granted or vests

•   action by a participant or participants which resulted in a material breach and subsequent loss of the  

Company’s CH3 licence(s).

Awards may be subject to forfeiture or additional conditions, or, to the extent that Awards vest early on death or 
cessation of employment, repayment (as the case may be), to the extent determined by the Remuneration Committee.

Where there is an ongoing investigation on such third anniversary the Remuneration Committee may extend  
this period.

8.  Vesting and exercise
Awards will usually vest on the third anniversary of the grant date (or on such other date as the Remuneration 
Committee determines). Nil-Cost Options will then normally be exercisable until the tenth anniversary of the  
grant date.

The vesting of a Conditional Award or the exercise of a Nil-Cost Option is subject to obtaining any necessary approvals 
or consents from the United Kingdom Listing Authority, the Company’s share dealing policy and any other applicable 
laws or regulations.

At any time before the point at which an Award (which is not a Cash Award) has vested, or a Nil-Cost Option has  
been exercised, the Remuneration Committee may decide to pay a participant a cash amount equal to the value  
of the Shares he would otherwise have received.

Any Shares or cash that are to be issued, transferred or paid (as appropriate) to a participant in respect of a vested 
Award or an exercised Nil-Cost Option (including a Cash Award) will be issued, transferred or paid (as appropriate)  
as soon as practicable thereafter.

9.  Cessation of employment
If a participant dies, an unvested Award will, unless the Remuneration Committee determines otherwise, vest in full as 
soon as reasonably practicable after the participant’s death. A participant’s personal representatives will normally have 
12 months to exercise any vested Nil-Cost Options.

If a participant ceases to hold office or employment with the Group by reason of ill-health, injury, disability, or the sale 
of the business or entity that employs him out of the Group, or for any other reason at the Remuneration Committee’s 
discretion (except where a participant is summarily dismissed) his unvested Award will usually continue, unless the 
Remuneration Committee determines that the Award will vest as soon as reasonably practicable following the date  
of cessation.

An unvested Award will usually vest in full in these circumstances, unless the Remuneration Committee determines 
otherwise, in which case it will take account of the period of time that has elapsed since the Award was granted until 
the date on which the participant ceases to hold office or employment. Where Awards vest in these circumstances  
(or have already vested on cessation), Nil-Cost Options will normally be exercisable for six months.

If a participant ceases to hold office or employment with the Group in any other circumstances, an Award (whether  
or not vested) shall lapse on the date on which the participant ceases to hold that office or employment.

117

10.  Corporate events
In the event of a change of control of the Company, Awards will usually vest in full, unless the Remuneration 
Committee determines otherwise, in which case it will take into account the period of time which has elapsed  
between the grant date and the relevant event. Nil-Cost Options will then be exercisable for a period of one month.

Alternatively, the Remuneration Committee may permit participants to exchange Awards for equivalent awards  
which relate to shares in a different company. If the change of control is an internal reorganisation of the Group  
or if the Remuneration Committee so decides, participants will be required to exchange their Awards (rather than 
Awards vesting).

If other corporate events occur such as a winding-up of the Company, demerger, delisting, special dividend or other 
event which, in the opinion of the Remuneration Committee, may affect the current or future value of Shares, the 
Remuneration Committee may determine that Awards will vest in full, unless it determines otherwise, in which case  
it will take into account the period from the grant date to the date of the relevant event. The Remuneration Committee 
will determine in these circumstances the length of time during which Awards structured as Nil-Cost Options can then 
be exercised.

11.  Adjustments
In the event of a variation of the Company’s share capital or a demerger, delisting, special dividend, rights issue or  
other event, which may, in the Remuneration Committee’s opinion, affect the current or future value of Shares, the 
number of Shares subject to an Award and/or any performance condition attached to Awards, may be adjusted.

12.  Amendment and termination
The Remuneration Committee may amend the DBP or the terms of any Award at any time, provided that prior approval 
of the Company’s shareholders in a general meeting will be required for amendments to the advantage of eligible 
employees or participants relating to eligibility, limits, the basis for determining a participant’s entitlement to, and  
the terms of, the Shares or cash comprised in an Award and the impact of any variation of capital.

However, any minor amendment to benefit the administration of the DBP, to take into account legislative changes,  
or to obtain or maintain favourable tax treatment, exchange control or regulatory treatment may be made by the 
Remuneration Committee without shareholder approval.

No amendment may be made to the material disadvantage of participants in the DBP unless consent is sought  
from the affected participants and given by a majority of them.

The DBP will usually terminate on the tenth anniversary of its approval by shareholders, but the rights of existing 
participants will not be affected by any termination.

13.  Legal entitlement
Participation in the DBP does not form part of the terms of a participant’s contract of employment and participants 
have no rights in respect of DBP benefits.

14.  Governing law
The DBP will be governed in accordance with the laws of Scotland and the parties submit to the exclusive
jurisdiction of the Courts of Scotland.

15.  Documents on display
The rules of the DBP will be available for inspection from 27 March 2015 until 30 April 2015 at Peel Hunt,  
Moor House, 120 London Wall, London EC2Y 5ET and at the place of the AGM for at least 15 minutes before  
and also during the meeting.

STV Annual Report and Accounts 2014

Additional Information

APPENDIX TO THE NOTICE OF  
ANNUAL GENERAL MEETING

continued

SUMMARY OF THE LONG TERM INCENTIVE PLAN (‘LTIP’)

1.  Eligibility
Any employee (including an Executive Director) of STV Group Plc (the ‘Company’) or any of its subsidiaries will  
be eligible to participate in the LTIP at the discretion of the Remuneration Committee.

2.  Form of awards
Awards under the LTIP may be in the form of:

2.1   a conditional right to acquire ordinary shares in the Company (‘Shares’) at no cost to the participant  

(‘Conditional Award’)

2.2  an option to acquire Shares at no cost to the participant (‘Nil-Cost Option’)
2.3   a right to receive a cash amount which relates to the value of a certain number of notional Shares (‘Cash Award’)

and Conditional Awards, Nil-Cost Options and Cash Awards are together referred to as ‘Awards’ and each an ‘Award’.

References in this summary to Shares include notional Shares to which a Cash Award relates, where appropriate.

3.  Performance conditions
Unless the Remuneration Committee determines otherwise, Awards will be subject to the satisfaction of a 
performance condition which will determine the proportion (if any) of the Award which will vest at the end of a 
performance period of at least three years. Awards granted to the Company’s Executive Directors under the rules  
of the LTIP would also be granted within the parameters of the Company’s prevailing remuneration policy (‘Policy’).

Awards which are not subject to a performance condition will vest three years from grant.

Any performance condition may be amended or substituted if one or more events occur which cause the 
Remuneration Committee to consider that an amended or substituted performance condition would be more 
appropriate. Any amended or substituted performance condition would not be materially less difficult to satisfy.

4.  Holding period
Awards may be granted subject to an additional holding period, which will begin on the day immediately after the  
last day of the performance period and ending at least one year later.

The Remuneration Committee does not currently intend to make Awards subject to a holding period, but it may apply  
a holding period to future Awards.

5.  Individual limits
Awards will not be granted to a participant under the LTIP over Shares with a market value (as determined by the 
Remuneration Committee) in excess of 100 per cent of salary in respect of any financial year. The Remuneration 
Committee may, in its discretion, grant Awards above this level in circumstances in which it considers a higher limit  
to be appropriate (Awards granted to Executive Directors would be made within the limits set out in the Policy).

6.  Grant of awards
Awards may only be granted within the six week period following the approval of the LTIP by the Company’s 
shareholders, the dealing day after the day on which the Company makes an announcement of its results for any 
period, or on any day on which the Remuneration Committee determines that exceptional circumstances exist.

7.  Terms of awards
Awards may be granted over newly issued Shares, treasury Shares or Shares purchased in the market. Awards are not 
transferable (other than on death). No payment will be required for the grant of an Award. Awards will not form part of 
pensionable earnings.

119

8.  Dividends
The Remuneration Committee may determine that the number of Shares to which a participant’s Award relates will 
increase to take account of dividends that would have been paid on vested Shares on such terms as it determines,  
or that an equivalent amount should be paid in cash.

9.  Overall limits
The number of Shares which may be issued under the LTIP and under any other employees’ share plan adopted by  
the Company may not exceed 10 per cent of the Issued ordinary share capital of the Company in issue at that time.

Treasury Shares will be treated as newly issued for the purpose of these limits until such time as guidelines published 
by institutional investor representative bodies determine otherwise.

10.  Reduction for malus and clawback
Where, at any time prior to the fifth anniversary of the grant date, there is:

•  a material misstatement of the Company’s (or any Group member’s) audited financial results
•  misconduct on the part of the participant
•   an error in assessing a performance condition applicable to the Award or in the information or assumptions  

on which the Award was granted or vests

•   action by a participant or participants which resulted in a material breach and subsequent loss of the  

Company’s CH3 licence(s).

Awards may be subject to forfeiture, additional conditions or repayment (as the case may be), to the extent 
determined by the Remuneration Committee. Where there is an ongoing investigation on such fifth anniversary,  
the Remuneration Committee may extend this period.

11.  Vesting and exercise
Awards that are subject to a performance condition will normally vest as soon as practicable after the end of any 
performance period (or on such later date as the Remuneration Committee determines) and then only to the extent 
that any performance condition has been satisfied. Awards that are not subject to a performance condition will usually 
vest on the third anniversary of the grant date.

If a holding period does not apply to an Award, it will be released (or, in the case of a Nil-Cost Option become 
exercisable) immediately on vesting. However, if Awards are subject to an additional holding period, vested shares  
will not usually be released to the participant until the end of the holding period.

Nil-Cost Options will then normally be exercisable from release until the tenth anniversary of the grant date.

The release of a Conditional Award or the exercise of a Nil-Cost Option is subject to obtaining any necessary approvals 
or consents from the United Kingdom Listing Authority, the Company’s share dealing policy and any other applicable 
laws or regulations.

At any time before the point at which an Award (which is not a Cash Award) has been released or a Nil-Cost Option has 
been exercised, the Remuneration Committee may decide to pay a participant a cash amount equal to the value of the 
Shares he would otherwise have received.

Any Shares or cash that are to be issued, transferred or paid (as appropriate) to a participant in respect of an Award will 
be issued, transferred or paid (as appropriate) a s soon as practicable thereafter.

STV Annual Report and Accounts 2014

Additional Information

APPENDIX TO THE NOTICE OF  
ANNUAL GENERAL MEETING

continued

12.  Cessation of employment
If a participant dies, his Award will, unless the Remuneration Committee determines otherwise, vest (if unvested) and 
be released as soon as reasonably practicable after the participant’s death. An unvested Award will vest to the extent 
that the Remuneration Committee determines, taking into account the satisfaction of any performance condition and 
the period of time that has elapsed since the Award was granted until the date of death as a proportion of the vesting 
period. A participant’s personal representatives will normally have 12 months from the participant’s death to exercise 
any Nil-Cost Options.

Cessation prior to the vesting date
If a participant ceases to hold office or employment with the Group before the vesting date by reason of ill-health, 
injury, disability, or the sale of the business or entity that employs him out of the Group or for any other reason at the 
Remuneration Committee’s discretion (except where a participant is summarily dismissed), his unvested Award will 
usually continue, unless the Remuneration Committee determines that the Award will be released as soon as 
reasonably practicable following the date of cessation.

The Remuneration Committee will decide the extent to which an unvested Award vests in these circumstances, taking 
into account the extent to which any performance condition is satisfied and, unless the Remuneration Committee in  
its discretion determines otherwise, the period of time that has elapsed since the Award was granted until the date  
on which the participant ceases to be an officer or employment as a proportion of the vesting period.

If a participant ceases to hold office or employment with the Group in any other circumstances, an Award will lapse  
on the date on which the participant ceases to hold that office or employment.

Cessation during any holding period
If a participant ceases to hold office or employment with the Group during the holding period, his vested Award will 
usually continue (unless he is summarily dismissed, in which case his Award will lapse), or unless the Remuneration 
Committee determines that it should be released early.

Exercise of Nil-Cost Options on cessation
Where Nil-Cost Options vest and are released in these circumstances (or if have already been released, but not  
been exercised prior to cessation) they will normally be exercisable for a period of six months thereafter.

13.  Corporate events
In the event of a change of control of the Company, Awards will vest taking into account the extent that any 
performance condition has been satisfied, and unless the Remuneration Committee determines otherwise, the  
period of time which has elapsed between the grant date and the relevant event as a proportion of the vesting  
period. Nil-Cost Options will then be exercisable for a period of one month.

Alternatively, the Remuneration Committee may permit participants to exchange Awards for equivalent awards  
which relate to shares in a different company. If the change of control is an internal reorganisation of the Group or  
if the Remuneration Committee so decides, participants will be required to exchange their Awards (rather than  
Awards vesting).

If other corporate events occur such as a winding-up of the Company, demerger, delisting, special dividend or other 
event which, in the opinion of the Remuneration Committee, may affect the current or future value of Shares, the 
Remuneration Committee may determine that Awards will vest taking into account the satisfaction of any relevant 
performance condition and, unless the Remuneration Committee determines otherwise, the period from the grant 
date to the date of the relevant event as a proportion of the vesting period. The Remuneration Committee will 
determine in these circumstances the length of time during which Awards structured as Nil-Cost Options can then  
be exercised.

121

14.  Adjustments
In the event of a variation of the Company’s share capital or a demerger, delisting, special dividend, rights issue or  
other event, which may, in the Remuneration Committee’s opinion, affect the current or future value of Shares, the 
number of Shares subject to an Award and/or any performance condition attached to Awards, may be adjusted.

15.  Amendment and termination
The Remuneration Committee may amend the LTIP or the terms of any Award at any time, provided that prior approval 
of the Company’s shareholders in a general meeting will be required for amendments to the advantage of eligible 
employees or participants relating to eligibility, limits, the basis for determining a participant’s entitlement  
to, and the terms of, the Shares or cash comprised in an Award and the impact of any variation of capital.

However, any minor amendment to benefit the administration of the LTIP, to take into account legislative changes,  
or to obtain or maintain favourable tax treatment, exchange control or regulatory treatment may be made by the 
Remuneration Committee without shareholder approval.

No amendment may be made to the material disadvantage of participants in the LTIP unless consent is sought  
from the affected participants and given by a majority of them.

The LTIP will usually terminate on the tenth anniversary of its approval by shareholders, but the rights of existing 
participants will not be affected by any termination.

16.  Legal entitlement
Participation in the LTIP does not form part of the terms of a participant’s contract of employment and participants 
have no rights in respect of LTIP benefits.

17.  Governing law
The LTIP will be governed in accordance with the laws of Scotland and the parties submit to the exclusive jurisdiction  
of the Courts of Scotland.

18.  Documents on display
The rules of the LTIP will be available for inspection from 27 March 2015 until 30 April 2015 at Peel Hunt,  
Moore House, 120 London Wall, London EC2Y 5ET and at the place of the AGM for at least 15 minutes before  
and also during the meeting.

STV Annual Report and Accounts 2014

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STV Group plc
Pacific Quay
Glasgow G51 1PQ
Tel: 0141 300 3000
www.stv.tv

Company Registration Number SC203873