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STV Group

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FY2015 Annual Report · STV Group
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Commercially focused  
Creatively led
Annual Report  
and Accounts 2015

 
 
 
 
 
 
STV is Scotland’s leading  
digital media brand

01  2015 Financial highlights

Strategic Report
02  The STV Family
04  Chairman’s statement 
06  Chief Executive’s review

–  Group
–  Consumer
–  Productions
20  Performance review

–  Viability statement

Governance
36  Board of Directors 
38  Corporate governance report
50  Remuneration report
70  Directors’ report 

Financial Statements
74 

 STV Group plc  
consolidated financial 
statements – Independent 
Auditors’ report 

22  Principal risks and uncertainties
24  Risk management
28  Corporate responsibility

80  Consolidated income statement
 Consolidated statement  
80 
of comprehensive income

81 

82 

83 

 Consolidated and parent 
company balance sheets
 Consolidated and parent 
company statement  
of changes in equity
 Consolidated and parent 
company statement  
of cash flows
 Notes to the financial statements

84 
109  Five year summary

Additional Information
110  Shareholder information
112   Notice of Annual  

General Meeting

 
 
 
 
 
 
 
 
 
 
17.1

18.0

19.5

20.3

19.1

17.3

15.2

13.1

0101

2012

2013

2014

2015

2012

2013

2014

2015

Operating profit  
(£ millions)*

Pre-tax profit 
(£ millions)*

+4%

34.4

36.3

39.9

29.5

+10%

10.0

8.0

2.0

–

2012*

2013*

2014**

2015*

2012

2013

2014

2015

EPS  
(pence)

Dividends per share 
(pence)

+10%

+25%

*   Pre-exceptionals and IAS 19 
**   Pre-exceptionals, pre IAS 19 and a normalised  

tax rate of 20% (see note 12)

2015
FINANCIAL
HIGHLIGHTS

STV Annual Report and Accounts 2015The STV Family

PROVIDING
CHOICE
SERVING
CONTENT

The STV Family of consumer services showcases  
our commitment to ensure STV’s content can  
be accessed free of charge anywhere, 
anytime – on air, on demand and online. 

On air
Audience share 
continues to track  
above network

Strategic ReportOn demand 
Enhanced Player offers content  
free of charge, anywhere, anytime

03

Online
Building audiences by  
integrating with social media

stv.tv

STV Annual Report and Accounts 2015

STV Annual Report and Accounts 2015Chairman’s statement

Baroness Margaret Ford
Chairman

At the beginning of 2015  
we updated our strategic  
aims setting out our ambitions  
for the next phase of our  
growth strategy: to deliver  
a compound annual growth  
rate of 10% in pre-exceptional 
EPS during the period 2014  
to 2017, underscoring our 
commitment to continue  
to create enhanced value  
and deliver returns to  
our shareholders.

Delivering on our strategic priorities
Supported by the KPI targets, good progress has been 
achieved against our strategic aims; building sustainable 
growth; creating further value for shareholders and 
strengthening the business to ensure we are well 
positioned to deliver organic growth and realise 
opportunities presented in the future.

The diversification of the business through the growth  
of non-broadcast activities, less subject to the volatility  
of cyclical trends of airtime advertising, continues to 
contribute to a more balanced earnings portfolio. In 2015, 
over one-fifth of earnings derived from non-broadcast 
activities representing significant progress over the past 
four years when these activities represented only one 
tenth of earnings. This is behind our target but reflects  
a stronger and more resilient core business than was 
forecast. Diversification to rebalance the business remains 
at the heart of our growth strategy.

The growth of the non-broadcast business has been 
driven primarily by the continued development of the 
digital business. This has now evolved into a core area  
of activity, delivering significant growth in revenues,  
up 25% year on year, in excess of target levels.

Stable platform for growth through strong  
financial performance
The robust financial performance delivered in 2015 
combined with stability provided through a strong 
balance sheet have secured a backdrop of financial 
flexibility to pursue growth plans whilst creating 
investment certainty.

Our commitment to ensuring openness and transparency 
with all stakeholders is demonstrated through the use  
of our KPIs, providing a transparent and measureable 
yardstick of progress. The performance driven culture that 
prevails across the company has instilled a strong sense 
of discipline and a relentless focus on delivery of these  
KPI targets. Four of the eleven targets have been met  
or exceeded with a further two key consumer business 
targets relating to reach and engagement on track  
to meet targets set for the end of 2016.

Strong capital discipline has delivered a further reduction 
in net debt, down 13% to £25.7m (2014: £29.4m), resulting 
in a net debt:EBITDA ratio of less than one times, within 
key covenant targets.

Selective investment has been made in key growth areas. 
In the consumer business, this approach has supported 
the enhancement of existing digital services, including  
the STV Player, and the establishment of new services, 
specifically the start-up of City TV. 

Strategic Report05

up 25% on last year. It is proposed this final dividend will  
be paid on 20 May 2016 to shareholders on the register  
at close of business on 15 April 2016.

Board changes
There were two changes to the Board during 2015.  
In April, Jamie Matheson retired from the board after 
eight years during which he made a very significant 
contribution to the turnaround of the Group. We are very 
grateful to him. In October, I was delighted to announce 
the appointment of Ian Steele as Non-Executive Director.

Making a positive contribution
As an iconic brand at the heart of Scottish life we are 
uniquely positioned to use our multi-platform reach and 
the strong connections held with consumers to make a 
positive impact in the communities in which we serve. 
Through the STV Children’s Appeal, our consumers and 
staff from all areas of the company, raised a record sum 
of £2.9m in 2015, with £11m raised since launch in 2011. 

Working in partnership with The Hunter Foundation  
and an increasing number of corporate partners, these 
funds have been invested in projects across Scotland, 
targeted at improving the lives and prospects of children. 
As chair of the trustees of the STV Children’s Appeal, it  
is a privilege to support this cause and I am extremely 
proud of this achievement and committed to building  
on this success in the year ahead.

Conclusion
Looking to 2016, the company is firmly positioned to 
realise its ambitious growth strategy; continuing to 
enhance shareholder value through our progressive 
dividend policy whilst maintaining capital discipline  
and a focus on growth. 

On behalf of the Board, I would like to thank all 
shareholders for their continued support. I would also  
like to take this opportunity to thank Rob Woodward  
and the leadership team for their continued contribution 
to a successful year for STV and recognise the 
commitment and talent of all staff across the business. 
Their engagement and efforts are continuing to build  
a leading media company well positioned with further 
growth potential in 2016 and beyond.

Baroness Margaret Ford
Chairman

The triennial valuation of the company’s two defined 
benefits pension schemes is due to be settled during  
2016 and the company continues to progress a proactive 
programme of measures aimed at reducing the liabilities 
and costs of the schemes.

Consumer
Through the STV Family of consumer services, the 
company’s unrivalled and growing position in the  
Scottish marketplace has been strengthened during  
2015. Increased reach and deeper engagement  
across these multiple, complimentary, free to consume, 
branded services have enabled our share of the  
Scottish advertising market to grow. 

The second of the City TV services, STV Edinburgh,  
was launched at the beginning of 2015 and along with  
its sister service STV Glasgow, they are building reach 
whilst providing a platform to develop creative talent  
for the future.

This investment in the creation of City TV has made  
STV accessible to a wider base of advertisers, significantly 
growing the range of commercial partners who are 
reaching their target markets through STV.

The services within the STV Family are future proofing  
the business as it develops an effective response to 
changes in demand patterns of consumers, as they seek 
increased accessibility to content anywhere and anytime.

STV Productions 
STV Productions has expanded its customer base, 
securing commissions with new customers in the UK 
market, whilst continuing to deliver returnable series in 
daytime and entertainment. Despite this progress, fewer 
commissions and lower deliveries than forecast have 
resulted in the growth targets for the business not  
being met.

A significant strategic development partnership with 
GroupM Entertainment, announced in August 2015, will 
provide STV Productions with scale to enter new markets 
and recognises the capabilities and potential of the highly 
talented team who are focused on delivering growth  
and continuing to build a leading content production 
business of scale. 

Dividend
Following the reinstatement of dividends in 2014  
the Board has committed to grow shareholder returns 
through the implementation of a progressive dividend 
policy, I am pleased to recommend a final ordinary 
dividend of 7.0 pence per share, in line with previous 
guidance. This will result in a total dividend for the year  
of 10.0 pence per share, (2014: 8.0 pence per share)  

STV Annual Report and Accounts 2015Chief Executive’s review – Group

COMMERCIALLY
FOCUSED
CREATIVELY 
LED

“ Our strategy to deliver 
sustainable organic growth 
underpinned by our continuing 
and relentless focus on our  
growth KPIs is delivering value  
for shareholders.”  
Rob Woodward Chief Executive Officer

2015 – a year of achievements
January 
City TV channel STV 
Edinburgh launch 

March
STV awarded City TV 
licences for Aberdeen,  
Ayr and Dundee

February
Digital revenues up 23%

£5.3m 

STV confirms extensive  
General Election 
programming

May 
Enhanced version of  
the Player launches

June 
STV Glasgow  
celebrates 1st birthday

First commission for Sky1: 
Prison: First & Last 24 Hours

July 
Transmission of documentary  
to mark 10th anniversary of  
the London bombings for ITV

Safeword on ITV2 hits screens 
and hits the headlines 

Strategic Report07

Non-Broadcast Earnings Share  
(%)

Why it’s important
Our strategy is to diversify the Group’s earnings 
from being over 90% driven by broadcast to a 
more broadly balanced base.

How we measure it
It is calculated as non-broadcast operating profit 
(digital and productions) divided by total operating 
profit  and expressed as a percentage.

21%

22%

19%

2013
Actual

2014
Actual

2015
Actual

Strategic growth aims to 2017

Aim to achieve an EPS*  
CAGR of 10% across 2014  
to 2017 underpinned  
by 11 KPI growth targets

*excludes exceptionals IAS 19 and normalised for tax

In 2015, STV strengthened its position as the leading 
digital media business in Scotland.

Our strategy to deliver sustainable organic growth 
underpinned by our continuing and relentless focus  
on our KPIs was set out in early 2015. 

Diversification of earnings continues to be a key strategic 
priority. Due to the strength and resilience of the core 
broadcast business our target of one third of earnings  
from non-broadcasting activities has yet to be met  
but the percentage of earnings generated from these 
growth activities has doubled since 2011. 

At the beginning of 2015, we announced a new  
strategic growth aim to deliver a CAGR of 10% in EPS  
from 2014 to 2017. This rate of growth in EPS* has  
been achieved in 2015.

August 
STV City TV channels’ 
Edinburgh Festival  
coverage reaches 

800,000 

viewers 

September 
STV broadcasts Rugby 
World Cup 2015 reaching

3.3 

million Scots

STV becomes first 
broadcaster to televise  
a Scottish court hearing 
live and in full

October 
STV Children’s Appeal 
raises record 

£2.9m 

Australia’s Nine  
Network finalises  
format deal for Prison: 
First & Last 24 Hours

November 

ITV commissions new 
series of Catchphrase 

Celebrity Antiques Road 
Trip returns to BBC Two 

December 
Antiques Road Trip  
returns to BBC One  
for new series

STV Annual Report and Accounts 2015 
Strategic Report

Chief Executive’s review – Consumer

EXTENDING
REACH AND
ENGAGEMENT

Through our STV Family of 
consumer services we are 
successfully extending our  
reach and engagement. 

On air
In 2015, our core channel’s peak time audience exceeded 
that of the ITV network for the sixth consecutive year 
and aired 44 of the 50 most watched programmes on 
commercial television in Scotland (source: BARB 2015).

Alongside popular content including Coronation Street, 
The X-Factor, Britain’s Got Talent and the final series of 
Downton Abbey, the highlight of the sporting calendar  
for STV was the channel’s coverage of the 2015 Rugby 
World Cup. 

STV’s coverage of the tournament reached a total  
of 3.3 million Scots, a 32% increase on coverage of  
the 2011 Rugby World Cup. The Scotland rugby team 
secured a place in the quarter-finals and the resultant 
match coverage saw the STV television audience peak  
at 1.1 million viewers, making it the most watched  
rugby match in the country over the last 10 years.

“ The City TV channels offer a place  
where STV can be more experimental 
with formats and create a destination 
where archive content can be  
accessed by new audiences.”

09

STV aired a number of strong home-grown productions.  
A new series, Stopping Scotland’s Scammers, sponsored  
by The Royal Bank of Scotland, brought together people’s 
experiences and expert opinion to educate viewers on 
how to guard against fraud. Stopping Scotland’s Scammers 
was the best watched consumer affairs programme in 
Scotland across the whole of 2015 with an audience  
56% greater than the time slot average. Based on this 
success a second series has been commissioned and  
will air in 2016. 

Paul and Nick’s American Food Trip followed top celebrity 
chefs Paul Rankin and Nick Nairn on a culinary road trip 
along the east coast of America. This eight part series 
produced for STV and UTV by Waddell was the best 
watched food show on STV in 2015. 

In January 2015, STV launched a new City TV channel,  
STV Edinburgh, which joined its sister service, STV Glasgow, 
to create an average reach of 0.8 million viewers across 
Scotland per month. As a result of the introduction of  
this second service, revenues generated from City TV 
increased by 67%. 

Ofcom awarded three further licences for Aberdeen,  
Ayr and Dundee presenting an opportunity to expand  
the reach of our city service. Advertising clients have 

responded positively to this opportunity to reach  
their target markets through on air sponsorship  
and advertising. 

Throughout 2015, STV Glasgow and STV Edinburgh 
brought consumers the best of local features,  
cooking, history and guests with magazine shows  
The Riverside Show in Glasgow and The Fountainbridge 
Show in Edinburgh.

In August the city channels joined forces to bring the 
Edinburgh Festival to our consumers. Edinburgh Festival 
2015 broadcast interviews and acts live every weekday 
during the month of August offering a unique insight  
into the iconic arts festivals providing arts and culture 
programming beyond the network schedule. The show’s 
reach was extended as the programming was acquired  
by eleven other local television network channels across 
the UK. 

The City TV channels offer a place where STV can be  
more experimental with formats and create a destination 
where archive content can be accessed by new audiences. 

Peak time audience  
(v ITV Network)

Why it’s important
Our programme strategy results in more Scottish 
based content appearing on screen and it is 
important that an audience share is delivered at 
least equivalent to that of the ITV Network. 

How we measure it
Peak audience (18:00-22.30) for all adults  
is compared to the ITV Network.

+1.5pts
share 
points

+1.3pts
share 
points

+0.3pts
share 
points

2012
Actual

2013
Actual

2014
Actual

+0.2pts
share 
points
2015
Actual

STV Annual Report and Accounts 2015 
Strategic Report

The market for STV Consumer services

3		Scotland has a population of 5.3 million people
3		People in Scotland spend an average  

3 hours 59 minutes per day watching TV
3		19% of TV households have a Smart TV 
3		Six in ten adults in Scotland own a smartphone
3		Half of the adults in Scotland have a tablet  
in the household, a 10% increase since 2014

SCOTLAND
FILLED WITH
POTENTIAL

Page headingStrategic Report11

3		1 in 3 adults in Scotland are now registered  

with STV

3		Every month STV reaches over 90% of Scots  

via its broadcast channel

3		56% of Scots engage with at least three  

STV services every month

3		The re-launched STV Player is used by  

1 million Scots every month for an average  
of 53 minutes per day per user

3		Long form video streams increased by 14% in 2015

STV
ENGAGING WITH
OUR AUDIENCE

Monetising Consumer engagement

The STV
business
model

STV Consumer
Delivers unique, high quality content to 
attract mass audiences which are sold to 
advertisers to generate revenues.  
This content is delivered across multiple 
platforms. The business aims to use its  
unique content to create communities of 
interest and to engage consumers.

Measurement 
The key corporate KPIs are used to monitor 
and measure the progress of each division  
in fulfilling its strategy. 

STV Annual Report and Accounts 2015

STV Annual Report and Accounts 2015Chief Executive’s review – Consumer

Consumer engagement by product  
(mins per day per user)

Why it’s important
These measures indicate the depth of the consumer 
base of each of the services in the STV Family.

How we measure it
It is the average minutes per day that consumers spend 
on each service sourced from BARB and Adobe Analytics.

STV Audience

41 mins 41 mins 40 mins

41 mins

2013
Actual

2014
Actual

2015
Actual

2016
Target

City TV

10 mins

n/a
2013
Actual

2 mins

2 mins 

2014
Actual

2015
Actual

2016
Target

STV Player

56 mins

46 mins

37 mins

41 mins

2013
Actual

2014
Actual

2015
Actual

2016
Target

STV.tv

6 mins

3 mins

2 mins

2 mins

2013
Actual

2014
Actual

2015
Actual

2016
Target

On demand 
The STV Player, STV’s catch up and live TV service, is 
available online, on tablet and on smartphone and has 
now been enhanced making it more robust than ever, 
offering consumers the reliability they expect, so that 
they can watch STV content anytime, anywhere. 

The range of devices and platforms from which the STV 
Player can be accessed continues to increase and includes 
iPhones and iPads, Android tablets and smartphones, 
Windows 8, Windows Phone, Samsung Smart TVs, 
YouView set-top boxes, Xbox 360 consoles, Amazon Fire 
TV, Amazon Fire tablets, Freeview Play devices and  
via player.stv.tv.

In 2015, access to quality content including Broadchurch, 
Britain’s Got Talent, X Factor and the 2015 Rugby World Cup 
supported an increase in the number of registered users. 

In addition to strong broadcast viewing figures, the  
Rugby World Cup drove a more diverse profile of 
consumers to the STV Family of services with nearly half 
of registrations under the age of 35. The Player attracts  
a higher ABC1 audience and younger consumer profile 
than the traditional STV audience. 

Across the 2015 Rugby World Cup, the STV Player delivered 
543,000 live streams – more than the total streams 
during the 2014 FIFA World Cup Brazil. A further 110,000 
catch up and short form streams of Rugby World Cup 
content were also provided by the STV Player. 

Long form video streams 
(millions)

Why it’s important
Video streams are a key advertising currency 
and are directly related to generating advertising 
revenues.

How we measure it
Using analytical tools, the number of video 
streams across all platforms can be identified and 
collated and this is the annual total in millions.

21m

18m

16m

14m

11m

5m
2012
Actual

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

Strategic ReportThis enabled the achievement of the KPI target of  
1.6 million consumer registrations; an increase of 60% 
year on year. Our consumer data strategy continues  
to develop apace and one in three adults in Scotland  
are now registered with STV. 

Whilst long form streams grew by 14% delivering  
16 million streams over the year, this was short of  
our KPI target of 18 million streams. 

Additional programme content has been made available 
via the STV Player through the live streaming of STV and 
STV’s City channels and the STV Player app, for use on 
hand held devices, has seen a 33% increase in downloads 
during the year.

During 2015, consumer insights enabled our commercial 
team to offer targeted video on demand advertising  
for a broad base of clients. Further segmentation of  
the user base will be developed to be rolled out in 2016.

Consumer insights 
(millions)

Why it’s important
Understanding the demographics, tastes and 
preferences of our consumers is key to developing 
successful consumer services.

How we measure it
It is the number (in millions) of unique consumer 
records held on our consumer database.

2.4m

1.6m

1.6m

1.0m

0.6m

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

0.5m
2012
Actual

13

Consumer reach by product 
(monthly average millions)

Why it’s important
These measures indicate the breadth of the 
consumer base of each service in the STV Family.

How we measure it
It is the monthly average audience in millions from 
sources including BARB and Adobe Analytics.

STV Audience

3.6m

3.6m

3.6m

3.6m

2013
Actual

2014
Actual

2015
Actual

2016
Target

City TV

0.6m

1.0m

0.8m

n/a
2013
Actual

2014
Actual

2015
Actual

2016
Target

STV Player

1.0m

0.7m

0.6m

0.5m

2013
Actual

2014
Actual

2015
Actual

2016
Target

STV.tv

3.0m

4.2m

3.6m

3.6m

2013
Actual

2014
Actual

2015
Actual

2016
Target

STV Annual Report and Accounts 2015Chief Executive’s review – Consumer

Consumer division margin 
(%)

Why it’s important
Margin improvement across the period provides 
evidence of profitable growth.

How we measure it
It is calculated as underlying operating profit 
divided by turnover and expressed as a percentage.

18.3%

17.8%

17.8%

18.4%

17.5%

18.0%

2012
Actual

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

Digital margin 
(%)

Why it’s important
Margin improvement across the period provides 
evidence of profitable growth.

How we measure it
It is calculated as operating profit divided by 
turnover and expressed as a percentage.

48%

45%

50%

30%

32%

23%

2012
Actual

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

Online
A key focus for STV is the growth of our digital business.  
In 2015 the average number of unique browsers on  
stv.tv increased by 17% to 4.2 million. Our consumer 
engagement strategy continues to develop with 
increased engagement across the STV Family and our 
product development strategy is structured to address 
the changes in consumer patterns. Key to achieving our 
targets is interaction with consumers accessing STV’s 
trusted content via social media sites including Twitter 
and Facebook. 

Two thirds of the Scottish population engage with STV 
digitally with STV News increasing its Twitter following by 
42% year on year and Facebook likes by 87% year on year. 
This is set to rise significantly with the introduction of our 
enhanced digital news offering in early 2016.

As the largest Scottish commercial news provider online, 
the number of users of our news platforms has increased 
by 42% year on year with 2.5m unique browsers each 
month. 83% of our consumers now engage with  
stv.tv/news on mobile devices, a growth of 9%, while 
STV’s share of news traffic via social media has grown  
to 57%, up 22% on 2014.

While the digital revenue KPI target of £7.7m was  
not met, the underlying profitability of the business 
continues to grow. The digital margin KPI target of  
45% was exceeded, reaching 48%. 

Digital revenues 
(£ millions)

Why it’s important
Digital revenue growth is a key strategic objective 
and this measure tracks its delivery. 

How we measure it
It is the value of digital revenues generated from 
the STV Family of services.

10.0m

7.7m

6.6m

5.3m

4.3m

3.5m

2012
Actual

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

Strategic Report15

STV News – local trusted news
STV’s television news has long had a reputation for 
providing its consumers with locally focused, relevant, 
high quality news programming. Public Service 
Broadcasting (PSB) is at the heart of what we deliver  
to our consumers. 

In a UK television first, STV televised a court hearing  
live and in full. The transmission via special remote 
controlled cameras in court was an innovative way to 
provide consumers with an insight into the case and  
the dynamics of the courtroom, with coverage and  
expert analysis provided on air and online. 

Across a month, an average of 2.9 million people watch 
STV News with seven bulletins on the core channel and 
eight local bulletins on our city channels. 

The audience for the main bulletin, STV News at Six,  
was up year on year in 2015 and is one of the most 
watched regional news broadcasts across the UK – the 
audience for STV News at Six is 10 share points higher 
than regional news on ITV London. 

Our flagship current affairs programme Scotland Tonight, 
provides viewers with a mix of studio debate, big name 
interviews and filmed reports. As well as covering politics 
and news stories, the programme also features 
personalities and issues in the world of sport, the arts  
and entertainment. Across 2015, the average audience 
for Scotland Tonight was double that of other channels  
in this slot.

Consumer research conducted in 2015 reaffirmed the 
strong identity of STV News at the core of our brand.  
This firm commitment to high quality public service 
content resulted in strengthening our focus on current 
affairs. By growing our political team in 2015 with  
new recruits, STV News continues to deliver relevant 
coverage for our consumers. Our city channels also  
air a weekly digest of the week’s key debates in the 
Scottish Parliament.

Our coverage of the 2015 UK General Election typifies  
our multi-platform approach as we seek to galvanise  
our position as the ‘voice of Scotland’. STV secured the 
first Scottish leaders TV debate in front of a live studio 
audience, aired feature programmes on each of the  
UK party leaders, and provided a live overnight results 
programme with coverage from counts across Scotland.

STV has a sound track record of delivering for audiences 
on air and online which is the result of our firm 
commitment to our PSB output and a growth strategy 
embracing technological changes and innovation.

The effectiveness of this model is demonstrated in  
the large audiences STV News consistently delivers.  
This success was noted by Ofcom in its statement 
concluding its third PSB review which reported that 
audience satisfaction with news delivery by STV has 
increased significantly since the regulator’s last PSB 
review published in 2008.

In 2016, STV will build upon this model with the launch  
of an enhanced online news service which will combine 
international, national and local news and up to the 
minute weather reports with the personality, quality  
and reliability of our existing services and will help us  
to achieve our continued aim to be a leading consumer 
focused company.

“ STV has a sound track record of 
delivering for audiences on air and 
online which is the result of our firm 
commitment to our PSB output  
and a growth strategy embracing 
technological changes and innovation.”

STV Annual Report and Accounts 2015Chief Executive’s review – Productions

BUILDING 
A LEADING
CREATIVE
CENTRE

The productions business 
continues to secure returning 
formats and is developing  
a strong pipeline of new 
commissions based on a  
strategy of diversity of genres.

Growing our client base
STV Productions continues to secure returning formats 
and to deliver new commissions.

In 2015, STV Productions business delivered revenues  
of £8.3 million, short of the KPI of £20.0 million, reflecting 
a shortfall in deliveries against target. 

Production revenue 
(£ millions)

Why it’s important
Increasing production revenues is a key strategic 
aim which increases the diversification of the 
Group’s revenue sources. 

How we measure it
It is the value of revenues generated from external 
commissions and secondary sales.

23.0m

20.0m

13.5m 13.3m

10.2m

8.3m

2012
Actual

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

Strategic Report17

Strategic partners
In August, a strategic development partnership with 
international media company GroupM Entertainment was 
announced. Together the two companies are working to 
co-invest, co-develop and co-produce production ideas 
over a broad range of genres including entertainment, 
factual entertainment, daytime and popular factual and 
drama. The projects are targeted at major broadcasters  
in the UK and internationally. 

The innovative deal has involved substantial development 
investment from both companies and has been shaped 
to capitalise on the strengths of each business with both 
committed to extending their financial support into 2016.

The non-exclusive partnership has allowed both STV 
Productions and GroupM Entertainment to continue working 
with other channels, distributors and content creators.

Production margin 
(%)

Why it’s important
Margin improvement across the period provides 
evidence of profitable growth. 

How we measure it
It is calculated as underlying operating profit 
divided by turnover and expressed as a percentage. 

7%

6%

5%

3%

3%

2%

2012
Actual

2013
Actual

2014
Actual

2015
Actual

2015
Target

2016
Target

New and returning formats 
In April, the business partnered with Red Arrow 
Entertainment Group to produce a brand new format  
The Lost Supper. The series saw celebrities go in search  
of forgotten family recipes, working with renowned  
chefs to recreate their culinary experience. 

Returning format commissions secured were a fifth  
series of Catchphrase, a twelfth series of Antiques Road 
Trip and a fifth series of Celebrity Antiques Road Trip. 

2015 also saw STV Productions bring celebrity roast  
panel show Safeword to ITV2 which delivered good 
ratings and caused a substantial buzz in the print press 
and also among thousands of social media followers.  
As a result of this success, a second series has been 
recommissioned for delivery in 2016.

Purchasing from STV Productions for the first time,  
Sky1 commissioned the eight part documentary Prison: 
First & Last 24 Hours which revealed an unprecedented 
insight into Scotland’s prisons and performed strongly  
in Sky 1’s 10pm time slot. STV has now sold the show 
format to Australian broadcaster Nine Network.

In 2015, the number of hours produced totalled  
125 (2014: 138) with a range of commissions and 
returning series.

STV Productions delivered Secrets of the Scammers,  
a three part series sponsored by NatWest which  
was the best performing programme in Channel 5’s 
Wednesday 7pm time slot across the whole year.  
The format was built upon the previously successful 
Stopping Scotland’s Scammers which had premiered  
on STV earlier in the year.

Documentaries 
Two successful specialist factual documentaries  
aired on ITV and BBC One Scotland/BBC Four. 

The 7/7 Bombing: Survivors Stories marked the tenth 
anniversary of the London terrorist attacks building  
on STV Productions reputation for providing quality, 
poignant documentary. 

Rollermania: Britain’s Biggest Boy Band aired  
on BBC One Scotland and on BBC Four.

STV Annual Report and Accounts 2015 
Strategic Report

The market for STV Productions

3		The estimated revenue for UK TV programmes  

and associated activities is £1.2bn*

3		STV Productions and GroupM Entertainment have a 

partnership to co-invest, co-develop and co-produce  
ideas across a broad range of TV production genres

3		In 2015, Nine Network bought jointly produced  

format Prison: First & Last 24 Hours to make an eight  
part series for Australia

3		STV Productions and IPCN announced a deal to create  
a new factual entertainment format for China called  
Journey to the Precious based on Antiques Road Trip

STV
A WORLD OF
POSSIBILITIES

19

Returning series

Returning series are a key part of  
STV Productions’ business with BBC and  
ITV ordering new episodes of content  
that has proved popular with audiences 

Catchphrase

Safeword

Antiques Road Trip
Celebrity Antiques Road Trip

Monetising Productions output

STV Productions
Creates and produces high quality content  
for broadcast networks in the UK and overseas. 
Profit is made on initial sale and on the 
exploitation of back end rights in the  
UK secondary and overseas markets.

Measurement 
The key corporate KPIs are used to monitor 
and measure the progress of each division  
in fulfilling its strategy. 

The STV
business
model

 * Source: PACT UK Television Exports FY 2014/2015 
http://www.thecreativeindustries.co.uk/media/311154/tv-exports-survey-fy-14-15.pdf

STV Annual Report and Accounts 2015

STV Annual Report and Accounts 2015Performance review

The Group delivered another  
year of strong growth in pre-
exceptional profit before tax, 
earnings per share and cash 
generation. We have continued 
to invest in key growth areas 
such as our digital products  
and STV Productions as well  
as absorbing the losses from  
the launch phase of our  
City TV channels.

Revenue
Total revenue was down 3% at £116.5m (2014: £120.4m) 
with lower STV Production revenue, partly offset by strong 
growth in digital revenues and City TV.

Consumer division revenues were up 1% at £108.2m 
(2014: £107.1m) with national airtime revenues up 1%, 
behind the broader television market, and regional 
airtime revenue up 6%, with a particularly strong second 
half performance. 

Digital revenues were up 25% at £6.6m (2014: £5.3m), 
below their KPI target, with strong growth in STV Player 
revenues partly offset by reduced transaction revenues.

Production division revenues amounted to £8.3m  
(2014: £13.3m) reflecting fewer commissions and  
lower deliveries.

Operating profit
Operating profit, before exceptional items, increased  
by 4% to £20.3m (2014: £19.5m). This performance was 
due to the Consumer division which increased operating 
profit, before exceptional items, to £19.9m (2014: £19.1m) 
and again delivered margins ahead of the KPI target  
and last year at 18.4% (2014: 17.8%). This result is after 
absorbing the initial start up losses of City TV which 
amounted to £1.0m (2014: £0.1m) but which will reduce  
in 2016 as the City TV business moves to break even  
in 2017. A major factor in growing the division’s margin, 
despite the City TV losses, has been the expansion of  
the digital margin from 32% to an above target 48%, 
driven by high margin STV Player growth.

Productions operating profit was flat at £0.4m  
(2014: £0.4m) despite the revenue decline.

Strategic Report21

Balance Sheet
The principal movements on the Group’s balance sheet 
were the reduction in goodwill and net debt noted  
above, the reduction in the IAS19 pension deficit and 
movements in deferred tax.

Viability statement
The Group has a strategic plan for the next three financial 
years which the Directors review at least annually. The 
three year plan reflects the Group’s strategy as set out  
on pages 6 to 19. The plan also includes a number of 
important assumptions about the necessary capital 
investments to implement the strategy and models the 
expected cash flows including dividends as well as other 
key financial and performance indicators over the period. 

The Directors have used this planning period as the basis 
to assess the ongoing viability of the Group over the next 
three years, although the Group’s business model is 
open-ended and there is no known threat to its viability 
beyond that period.

In making the viability statement the Directors have also 
considered the resilience of the Group to a number of 
severe but plausible scenarios. These scenarios took into 
account the aspects of the principal risks disclosed on 
pages 22 and 23.

This sensitivity analysis on the scenarios considered  
the potential impacts of these matters on the Group’s 
businesses, future performance, solvency and liquidity 
over the planning period and the effectiveness of any 
mitigating actions that the Directors could take. 

Based on this assessment, the Directors confirm that they 
have a reasonable expectation that the Group will be able  
to continue in operation and meet its liabilities as they fall 
due over the three year planning period.

Exceptional items
There were four non-recurring events which have been 
classified as exceptional items in 2015 (2014: none).  
These included the goodwill writedown on STV Productions 
(£5.1m), the writedown of the Group’s investment in 
Mirriad (£1.0m), a write-off of fixed assets related to  
City online services and redundant STV Player platforms 
(£1.0m) and costs related to management incentive plans 
(£1.7m). The combined tax impact from the latter three 
items was a credit of £0.2m. This was in part offset by  
the recognition of a deferred tax asset reflecting greater 
certainty over the use of the Group’s available tax losses 
from prior years (£5.1m).

Finance costs
Net finance costs reduced again in 2015 to £1.2m (2014: 
£2.2m) due to a reduction in cash interest costs as net 
debt fell and the lower interest margin from the 2014 
amendment and extension of the Group’s bank facility 
impacted for a full year. The IAS 19 non cash pension 
finance charge amounted to £0.5m (2014: £nil).

Statutory result
The statutory result for the year after tax, exceptional 
items and IAS 19 interest was a profit of £11.4m  
(2014: £14.7m). The Group’s effective tax rate increased  
to the standard rate of 20% (2014: 15%) and corporation 
tax payments are expected to resume in 2016.

Earnings Per Share (EPS)
EPS before exceptional items and IAS 19 interest 
increased by 10% to 39.9p (2014: 36.3p), on an equivalent 
tax rate of 20%. On a statutory basis EPS amounted  
to 29.8p (2014: 38.7p). (See Note 12 in the Notes to the 
Financial Statements).

Cashflow and net debt
Net debt fell by a further 13% to £25.7m (2014: £29.4m) 
with the key net debt EBITDA ratio target of below 1.0x  
on a covenant basis at the year end being met. The 
Group’s measure of operating profit converted to free 
cashflow improved as anticipated in 2015 to 86%  
(2014: 79%), slightly below the ongoing 90% target  
due to working capital phasing.

Capital expenditure at £2.3m (2014: £5.0m) reduced  
to more normal levels in 2015 following significant 
investment in news equipment in the previous year.  
The debt reduction is also after higher pension deficit 
funding payments (£7.8m) and increased dividend 
payments (£3.4m).

STV Annual Report and Accounts 2015Principal risks and uncertainties

Like most businesses, STV Group 
plc is exposed to a number  
of risks which could have an 
impact on our operating results, 
financial condition and prospects 
and there are rigorous internal 
systems to identify, monitor and 
manage any risks to the business. 

STV’s risk register sets out the key risks that have been 
identified, allocating an owner to each, together with  
the risk impact and likelihood. These are scored both on  
a gross and, after the current mitigating controls have 
been taken into account, a net basis. The effectiveness  
of the current mitigating controls is graded as strong, 
adequate or weak and any additional controls required 
are also noted. The register is reviewed and updated on 
an ongoing basis both at an operational level and on a 
biannual basis by the Board, with the Audit Committee 
conducting an in-depth annual review. 

The directors confirm they have carried out a robust 
assessment of the principal risks facing the Company.

All of the risks identified have been fully evaluated and 
taken into account in preparing the budgets and forecasts 
which support going concern, viability statement and 
impairment assessments. There have been no changes  
to the principal risks from 2014. The risks have also been 
reviewed and agreed with the internal auditors.

Regulatory environment
Our television business is operated under licences which 
are regulated by Ofcom and the key Channel 3 licences 
have been renewed for a further 10 year term through  
to the end of 2024. These Channel 3 licences contain 
conditions around contribution to public service 
broadcasting, programme production and compliance 
with Ofcom’s codes. As licensees it is STV’s responsibility 
to ensure that the terms of these licences are adhered to 
and measures have been put in place internally to ensure 
that this occurs. In the event of any serious or repeated 
breaches, Ofcom has powers to impose sanctions on 
licensees including, in the most extreme circumstances, 
financial penalties or revocation of licences.

Dependence on advertising
STV’s sales, expenses and operating results could vary 
from period to period as a result of a variety of factors, 
some of which are outside STV’s control. These factors 
include general economic conditions; conditions specific 
to general advertising markets including the commercial 
television market; trends in sales, capital expenditure  
and other costs, and the introduction of new services  
and products by us or our competitors. In response  
to an ever-changing operating and competitive 
environment, STV may elect from time to time to make 
certain pricing, service or marketing decisions that could 
have a material adverse effect on sales, results of 
operations and financial conditions.

Strategic Report23

Risk management is carried out under policies approved 
by the Board with financial risks being identified, 
evaluated and hedged in close co-operation with the 
operating divisions. The Board provides written principles 
for overall risk management, as well as written policies 
covering specific areas, such as foreign exchange risk, 
interest rate risk, credit risk, use of financial instruments 
and investing excess liquidity.

a) Currency risk
STV operates almost wholly within the UK and is exposed 
to minimal currency risk. The Group’s borrowings are 
denominated in Sterling which is also the Group’s intra-UK 
net currency flow. Currency risk arises primarily with 
respect to the Euro and US dollar and from future 
commercial transactions and trade assets and liabilities  
in foreign currencies.

b) Credit risk
STV has no significant concentration of credit risk.  
It has policies in place to ensure that sales are made  
to customers with an appropriate credit history. Derivative 
transaction counterparties are limited to high-credit 
quality financial institutions.

c) Liquidity risk
Prudent liquidity management implies maintaining 
sufficient cash and marketable securities, the availability 
of funding through an adequate amount of committed 
credit facilities and the ability to close out market 
positions. Due to the nature of the underlying business, 
the aim is to maintain flexibility in funding by keeping 
committed credit lines available.

d) Cash flow interest rate risk
STV has no significant interest bearing assets and  
its income and operating cash flows are substantially 
independent of changes in market interest rates.

Performance of the ITV Network
The majority of STV’s programming content is provided  
by the ITV Network. Therefore, its ability to attract  
and retain audiences and the advertising airtime sales 
performance of ITV’s sales house – which is responsible 
for the sale of STV’s UK national airtime to advertisers – 
are factors that affect performance. This relationship is 
managed closely, with regular updates on programme 
and schedule developments being provided and through 
STV’s Commercial Director who manages the sales 
relationship with ITV.

Pension scheme shortfalls 
We believe that the STV pension schemes are relatively 
strong, and the investment strategy is calculated to 
reduce any market movement impacts. However, it is 
possible that the Group may be required to increase its 
contributions to cover an increase in the cost of funding 
future pension benefits or to cover funding shortfalls 
which could have an adverse impact on results and cash 
flow. This position is kept under regular review by the 
Board. During 2015 various exercises were carried out 
with the aim of reducing both risk and the liabilities of  
the defined benefit pension schemes.

Financial
The overall financial position of STV may be constrained 
by the Group’s leverage and other debt arrangements.  
An increase in LIBOR interest rates could have an  
adverse impact on the financial position and business 
results. STV is exposed to a variety of financial risks  
that arise from and apply to its activities: currency risk, 
credit risk, liquidity risk and cash flow interest rate risk. 
The Group’s borrowings are denominated in Sterling 
which is also the Group’s intra-UK net currency flow.  
The Group’s overall risk management programme  
focuses on the unpredictability of financial markets  
and seeks to minimise potential adverse effects on 
financial performance.

STV uses derivative financial instruments to hedge  
certain risk exposures.

STV Annual Report and Accounts 2015Risk management

Risk management and internal control 

Identify risks

Measure, control 
and monitor

Assess and 
analyse risks

Implement risk 
management actions

Develop risk 
management plan

The Board considers risk management to be a key 
business discipline designed to balance risk and reward 
and to protect the Group against uncertainties that could 
threaten the achievement of business objectives. It is 
inherent in the Company’s business and activities and  
the review of risk and risk management is embedded 
throughout the Company. The ability to identify, assess, 
monitor and manage each type of risk to which the 
Company is exposed is an important factor in its financial 
soundness, performance, reputation and future success. 
The management of risk is considered to be of vital 
importance and as such, it is a matter for the full Board 
and not delegated to a committee. Accordingly, the 
Directors have overall responsibility for establishing  
and maintaining an adequate system of internal controls 
and risk management policies and also for reviewing  
the effectiveness of each. This is communicated to the 
Leadership Team and each member is accountable for  
all risks assumed in their respective areas of responsibility 
and for the execution of appropriate risk management 
discipline.

During the year a thorough review of STV’s risk register 
was carried out, facilitated by Deloitte. The process 
involved one on one structured interviews with senior 
management and a half day workshop with the 
Leadership Team. 

This was designed to challenge and update the current 
STV risk profile through:

(i)  

(ii) 

 identifying any new or emerging risks to STV’s 
objectives reflecting the current environment and  
strategic priorities
 assessing and prioritising the impact and likelihood  
of the most significant risks 

(iii)   considering the presence and operating effectiveness 

of key controls.

This has ensured that the risk register continues  
to be a current and relevant document allowing:

•   the key risks facing STV to be easily identified  

and summarised

•  actions taken to improve controls to be tracked 
•  changes to the risk portfolio to be monitored.

A formal risk management policy, approved by the Board, 
was put in place, which defines the objectives of and 
commitment to risk management. The policy sets out  
the Group’s risk appetite together with how identified  
risks are managed and monitored as well as detailing 
how risk management is embedded within the Group.

During 2015, the following reviews were carried out by the 
internal auditors: (i) broadcasting licence compliance;
(ii) data protection compliance; and (iii) digital revenue 
assurance.

The system is designed to manage rather than eliminate 
risk and internal control can only provide reasonable  
and not absolute assurance against material 
misstatement or loss. All points raised by the internal 
auditor were addressed and executive management 
believes that the control environment has been 
strengthened further by the actions taken. During the 
year a follow up review of all recommendations made  
by the internal auditor over the past 18 months was 
carried out. This involved liaising with those employees 
across the business who had been allocated the 
responsibility of executing the recommendations raised  
to ensure that these had been acted upon.

Strategic Report 
25

In addition to both the external and the internal audit,  
the following key controls are in place:

The Board is satisfied that these responsibilities are met 
through applying the following procedures which are 
supported by the Group’s system of internal control:

•   a comprehensive financial review cycle, which includes 
a detailed budgeting process where business units  
prepare budgets for approval by the Board, monthly 
reporting of trading results for review and, where 
necessary, corrective action as well as detailed and 
regular re-forecasting

•   clearly defined management structure and delegation 
of authority to committees of the Board, subsidiary 
boards an d associated business units

•   high recruitment standards and formal career 

development and training to ensure the integrity and 
competence of staff

•   regular reviews of key performance indicators and 

business risks and consequent steps to manage any  
matters arising

•  procedures for the approval of capital expenditure
•   monthly monitoring and re-forecasting of results 

against budget, with major variances followed up and 
management action taken where appropriate

•   ongoing procedures to identify, evaluate and manage 
significant risks faced by the business and procedures  
to monitor the control systems in place to reduce these 
risks to an acceptable level

•   using an appropriate system of accounting records, 

capable of operating with reasonable accuracy to be 
compliant with financial and legal reporting 
requirements. The basis used to prepare STV’s financial 
statements is the International Financial Reporting 
Standards (IFRS) as adopted by the European Union. 
The Company financial statements and Directors’ 
Remuneration Report are prepared in accordance with 
applicable law and United Kingdom Generally Accepted 
Accounting Practice

•   using IFRS to ensure a true and fair view of the state  
of affairs of the Group, including the profit or loss for  
the period

•   applying appropriate accounting policies within  
the framework of IFRS and ensuring these are 
consistently applied

•   making judgements and preparing estimates that  

are reasonable and prudent

•   operating within the guidelines of all the disclosure 

advice provided by UK statute

•   considering whether adoption of the going concern 

basis is appropriate

•   provision to the Board and management of relevant, 

•   maintaining robust assurance processes and controls 

accurate and timely information based on 
comprehensive management information systems, 
which are continually being improved and updated.

over financial reporting procedures

•   extending these principles to half-yearly reports and 

other reports in the public domain.

A highly detailed review process conducted on a multi-
level basis ensures that the consolidated group accounts 
are prepared having taken into account the internal 
control procedures and risk management strategies 
outlined above.

The Company has a strong internal control and risk 
management system in place in relation both to the 
financial reporting process and the process for preparing 
the consolidated accounts. The purpose of these is to 
ensure that the internal and external financial statements 
are presented in accordance with the relevant reporting 
standards and the disclosure requirements for listed 
companies, as well as to ensure that the financial 
statements give a true and fair view, free from material 
misstatement.

Identified risks are mitigated through unambiguous 
business processes with integrated risk management 
activities, segregation of duties and appropriate 
delegation of authority. Each role within the Company  
is well-defined with clear responsibilities and a 
transparent reporting structure. The Company’s business 
processes include financial controls regarding the 
approval and accounting of business transactions and  
the financial reporting process has controls regarding 
recognition, measurement and disclosure. These include 
the application of critical accounting policies and 
estimates, in individual subsidiaries as well as in the 
consolidated accounts.

STV Annual Report and Accounts 2015Risk management

Regular review is vital to ensure that the risk culture 
continues to be embedded throughout the Company  
and that the risk framework is operating effectively.  
It also provides the Board and the Audit Committee with 
an overall view of the Company’s risk profile, identifying 
any major exposures and mitigating actions.

The Company has in place a Whistleblowing Policy 
through which staff can, in confidence, raise concerns 
about possible improprieties either in the conduct of 
others in the business or in the way the business is run. 
Concerns can relate to actual or potential breaches of law 
or Company policy, including those relating to accounting, 
risk issues, internal controls, auditing issues and related 
matters. All matters raised will be investigated and 
reported to the Audit Committee. No such concerns  
were raised by staff during the year.

The risk management framework and internal controls 
system across the Company, which are subject to 
continuous development, provides the basis on which  
the Company has complied with the Code provisions  
on internal control. These have been put in place in  
order that the Board can satisfy itself that management 
has understood the risks and has implemented and 
monitored appropriate policies and controls, enabling  
the Board to be provided with timely information so that 
it can discharge its own responsibilities.

Risk appetite
STV’s risk appetite can best be demonstrated through  
the following table:

Unacceptable to take risks

Higher willingness to take risks

Risk category

Reputation

Compliance & regulatory

Financial

Technology

Opportunities

TV Market

Operational

Pensions

People & culture

<

<

<

<

<

1

2

3

4

5

6

7

8

9

10

>

<

<

<

>

>

>

>

>

<

>

>

>

Reputation
STV places great importance on upholding its high 
reputation and therfore has a low appetite for risk in 
conducting any activities that puts its reputation in 
jeopardy, could lead to undue adverse publicity or could 
lead to loss of confidence by the Scottish and UK political 
establishments or by its shareholders and stakeholders.

Compliance and regulatory
It is critical that STV conducts itself in a compliant manner 
at all times, particularly in relation to its broadcasting 
licences and it has no appetite for any breaches of statute 
or regulation.

Financial
STV aims to maintain its long term financial viability  
and overall financial strength although recognises that  
sometimes taking a small amount of risk is necessary. 
However, STV is comfortable in accepting this risk 
provided always that the potential benefits and risks  

are fully understood before developments are authorised 
and sensible measures to mitigate risk are established.

The above statements take priority over  
the statements made below
Technology
STV is reliant upon various forms of technology for  
the transmission of its programmes and the successful 
operation of its business and has a low appetite for risk  
in these areas.

Opportunities
New opportunities, projects, collaborations, joint ventures, 
mergers and acquisitions are periodically considered by 
STV as means of growing its business and these inevitably 
involve some element of risk. STV has a strong appetite for 
the development of such opportunities provided always 
that the potential benefits and risks are fully understood 
and that appropriate mitigation measures are in place.

Strategic Report27

TV Market
Various aspects of the tv market are, to an extent,  
outwith the control of STV, such as advertising revenue; 
Video on Demand (VoD); and pay tv but are vital to STV’s 
success. Accordingly, STV has a modest appetite for risk  
in activities within this area.

Operational
STV faces various operational risks (inadequate or failed 
procedures, systems or policies) in the running of its 
business and accepts a medium level of risk around such 
areas provided that potential benefits and risks are fully 
understood and sensible measures are put in place to 
mitigate these. 

Pensions
There are shortfalls in STV’s two defined benefit pension 
schemes and while the investment strategy is calculated 
to reduce any material market movement impacts, 
various measures are being taken to reduce the deficit. 
STV has a low risk appetite in respect of its pension deficits.

People and culture
STV’s directors and staff are the driving force behind  
its progress and achievements to date and accordingly  
it aims to employ the right people for the right job while 
developing the full potential of all staff. In this regard  
it considers equality, diversity, dignity and respect to  
be of paramount importance together with employee 
development and the health and safety of employees.  
It has a low appetite for any deviation from its standards 
in these areas.

STV Annual Report and Accounts 2015Corporate responsibility

Rob Woodward
Chief Executive

Our people
As a creative, talent based business, the skills, capabilities 
and endeavour of our people are the key determinants  
of the company’s success.

We recognise our people are the company’s greatest 
asset and support them in fulfilling their potential by 
creating a clear sense of purpose and establishing a 
common set of values, defined as The STV Way: to be 
bold; stand together; and strive to surprise.

The STV Way underpins the company’s people strategy 
providing a cultural framework for staff as they progress 
their goals and objectives. Activities delivered through  
The STV Way during 2015 include learning and 
development initiatives; opportunities to share and 
increase knowledge about the media and technology 
sectors; employee engagement and opinion surveys; 
business improvement discussion forums; activities to 
support staff in achieving ‘Healthy Working Lives’; and 
reward and recognition programmes.

STV Learning
In addition to individual learning and development 
requirements identified through the annual employee 
performance and development process; a broad 
programme of learning opportunities has been delivered 
for staff during 2015 through STV Learning. 

This broad programme ranges from a leadership 
development programme to informal staff drop in 
sessions where an insight can be gained into other  
areas of the business. 

Throughout the year the activities of different areas of the 
business are highlighted through ‘Spotlight on’ sessions 
where a programme of activities are hosted to provide 
staff with an understanding of processes and priorities  
in other areas to build awareness and understanding of 
different challenges across the business and encourage 
greater collaboration. 

A programme of internal work experience placements, 
designed to provide staff with an immersion experience  
of working in a different area of the business, has been 
introduced. ‘Job drop’ opportunities which provide short 
duration experiences have been developed by all 
operational areas.

A key aim of the STV Learning programme during 2015 
has been technical skills development aligned to 
production and delivery requirements, particulary in 
camera skills, editing, writing skills, data protection, 
media law and music licensing, as well as a number  
of supported online learning opportunities, including 
financial awarenesss, coding development for mobile  
and desktop products. 

Our ‘Tomorrow’s World’ programme provides focus on 
media trends shaping and changing the industry with  
a series of speakers providing insights on topical issues 
exploring the future landscape. In late 2015, the company 
held its inaugural ‘Hack Day’ enabling staff from across 
the business to collaborate to identify solutions to address 
a range of product related and wider business challenges. 

A key element of the company’s programme to build 
capacity and strengthen the talent pipeline is the 
investment in and commitment to a leadership 
development programme. During 2015, 36 staff from 
across the company were invited to participate in this 
modular programme delivered in conjunction with an 
external executive coach and the University of Edinburgh 
Business School. The programme will continue for 
participants during 2016.

Developing the Young Workforce  
and investing in skills
The company continues to develop close relationships 
across secondary, further and higher education  
to support the development of future talent to the 
creative industry and to support the company’s future 
resourcing requirements.

Strategic Report29

Base salary levels increased by an average of 3.1% in  
2015 with awards in a range from 2% to 5% depending 
on each employee’s position in their salary grade relative 
to the market rate. This approach represents a long term 
commitment made by the company three years ago  
to address the proportion of staff positioned on salary 
bands below the market rate for their role, a situation 
exacerbated by a previous phase of salary restraint  
during the economic downturn. 

The company remains confident that the remuneration 
structure in place is achieving its goals of delivering 
market competitiveness, supporting retention and 
enabling employees to share in successful business 
performance. The company is accredited as a Living 
Wage employer and during 2015 signed up to the  
Scottish Business Pledge, having met the criteria for  
all nine components of this.

As the company’s growth strategy has progressed during 
2015, external recruitment has continued to build 
capacity in key growth areas of activity. During 2015, 
there has been an increase of 5% in permanent staff,  
the calibre of new recruits has tested the market 
competitiveness of the company’s salary and benefits 
structure. Retention levels have been maintained during 
the year also supported by a planned programme of 
internal development moves.

Employee engagement
STV Pulse, the company’s employee engagement tool  
has been used to conduct four engagement surveys 
during 2015 on a range of topics including employee 
rewards and benefits; working environment; and learning 
and development at STV. Engagement levels have 
averaged around 70%, which is in line with target levels 
and above benchmarks for the sector.

This ‘pulse’ style employee opinion survey is designed  
to provide staff with regular opportunities to express  
their views and opinions whilst providing the company 
with a tracking and measurement tool.

The STV Pulse also tracks employee perceptions of the 
extent to which the employee values: to be bold; stand 
together and strive to surprise, are being applied.

A broad programme of sessions involving secondary 
schools and aimed at providing an insight to the world  
of work has been delivered. As part of the company’s 
commitment to the Developing the Young Workforce  
in Scotland, a formal partnership has been established 
with a secondary school in Glasgow as part of an initiative 
to partner every secondary school in the city with an 
employer organisation. This has enabled staff to volunteer 
to make a contribution to develop links between STV and 
school pupils to provide them with a greater appreciation 
of career opportunities within the creative industries  
and more generally, to support the development of 
employability skills. During 2016, this programme will  
be extended to other STV locations.

A strategic partnership between two leading Scottish 
universities, Glasgow Caledonian University and Edinburgh 
Napier University, and the City TV services in Glasgow and 
Edinburgh respectively, has been extended during 2015 
providing over 380 work experience opportunities for 
students. Through these partnerships, students are being 
provided with opportunities to develop their skills in a live 
broadcast and production environment and engaging 
with consumers, particularly through social media. 

The company is a significant employer of freelance talent 
providing employment opportunities that contribute 
towards building a skills base of scale. An average of  
70 freelance employment opportunities per month have 
been created across STV Productions, STV Creative and 
supporting STV news and current affairs output each 
month during 2015. This is continuing to contribute  
to creating more stable employment opportunities  
for freelance staff working in television production in 
Scotland, supporting a larger talent pool and making  
a positive impact to the creative economy of Scotland. 

A number of programmes supporting alternative entry 
routes to the industry have been provided, including 
apprenticeships in Digital Journalism and Engineering  
(in partnership with BBC), and a Year in Industry (YINI) 
scheme for Digital Design in conjunction with Glasgow 
City of Science and Engineering Development Trust.

Rewarding success
Remuneration is benchmarked and determined against  
a UK-wide media industry peer group. This approach has 
provided a transparent grading and remuneration 
banding framework against which all roles are evaluated 
relative to a peer group within STV and across the wider 
industry sector.

STV Annual Report and Accounts 2015 
  
Corporate responsibility

Regular staff briefings are held by the leadership team  
to promote increased understanding and awareness of 
the wider business amongst staff and provide further 
opportunities for staff to have their say. Our senior 
leadership management forum, comprising the staff 
responsible for key growth and revenue targets, meets on 
a monthly basis to encourage collaborative working and 
facilitate the acquisition of knowledge of future trends 
impacting the sector.

The Chief Executive Officer conducts regular all staff 
sessions to provide updates on business performance, 
strategy and developments affecting the business, and  
to obtain feedback and suggestions on the development 
and growth of the business.

The partnership relationship with the trade unions 
recognised by the company for the purposes of collective 
bargaining has continued to develop and progress during 
2015. This is maintained through the encouragement and 
facilitation of regular briefing on business priorities and 
progress.

Equal opportunities and diversity
The company is committed to a culture where everyone  
is treated with dignity and respect and has the 
opportunity to deliver their full potential. Policies to 
ensure that the company engages effectively with 
audiences and consumers and attracts a diverse pool  
of creative talent are monitored on an ongoing basis.  
The aim of these policies is to ensure that all employees 
and potential employees are treated in a fair and 
equitable manner regardless of their age, disability, 
marital status, family responsibility, race, colour, ethnic 
background, nationality, religion or belief, gender, gender 
identity or sexual orientation. 

A diverse workforce enables the company to respond 
better to and reflect our audiences and consumers in  
all their diversity and it is important that a working 
environment is created which enables our employees  
to thrive and achieve their full potential. 

A number of registered disabled persons are employed,  
all of whom have had equivalent access to training and 
career development opportunities as their able-bodied 
colleagues. No employees became disabled during the 
course of their employment in 2015.

The company is fully committed to fostering talent and 
supporting people from all backgrounds who wish to 
progress, however, appointments and promotions are and 
will continue to be made based on merit and in line with 
the skills and attributes identified for each post, including 
those identified by the Nomination Committee for the 
Board. Overall, the company is committed to appointing 
the best available person to a role, regardless of gender.

The overarching aim in making any new appointments  
to the Board must always be to select the best candidate 
to enhance functionality and to improve decision  
making as the primary focus is the strength of the Board. 
All appointments will continue to be based on merit, 
measured against objective criteria and the skills and 
experience the individual offers.

STV has chosen not to target a specific number or 
percentage of women for its Board, but to concentrate  
its efforts on encouraging more women to remain within 
the Company and progress through the ranks to senior 
positions. Three of the 10 members of the leadership 
team are female as is the Company Secretary and as  
at 31 December 2015, 47% of STV’s staff were female,  
the same percentage as the previous year.

    2015

    2014

Male

Female

Male

Female

67%

70%

33%

30%

67%

70%

33%

30%

Directors

Leadership 
Team

Employees

53%

47%

53%

47%

% 
change

–

–

–

Health and Safety
STV is committed to compliance with all workplace  
health and safety laws and regulations, to provide  
a safe and healthy working environment. Employee 
health and accidents are monitored closely and health 
promotion programmes designed to reduce health  
risk and enhance employee well-being are regularly 
undertaken. A proactive approach to improve the 
Company’s management documentation systems, to 
provide suitable and sufficient information, instruction, 
training and supervision is in place.

First Aid training refreshers are carried out on a rolling 
basis and we have a full complement of 53 first aiders 
located throughout STV sites. There are defibrilators  
on site at Pacific Quay and Craigshaw and 12 of  
our staff are trained in their use.

Strategic Report 
 
 
31

STV has a proactive and responsible attitude towards 
occupational road risk management with clear 
procedures in place that are reviewed regularly so that 
they remain appropriate and to a high standard. Driving 
standards and rules are communicated to staff through 
STV’s Drivers Manual and this helps maintain the 
Company’s low accident rates. 

We have continued to place our News and Creative Teams 
and our new STV Glasgow and STV Edinburgh channel 
teams on safety training with a Chartered Health and 
Safety Consultant who specialises in media safety 
training. A total of 18 staff this year have completed the 
safety training.

Total Vehicle accidents

Number attributable  
to driver error

Percentage attributable 
to driver error

2015

2014

2013

13

8

11

6

29

24

62%

54%

83%

Health and Safety performance in 2015
STV reports work-related accidents, diseases and 
dangerous occurrences in compliance with the Reporting 
of Injuries, Diseases and Dangerous Occurrences 
Regulation 1995 (RIDDOR). Analysis of the causes of 
accidents provides valuable information for implementing 
improvements, if and when required, in working practices 
and procedures. 

The Facilities Manager is the designated senior manager 
responsible for health and safety matters.

Our environment
STV recognises that its day-to-day activities can, and  
do, have an effect on the environment. The Company’s 
environmental policy is aimed at reducing impacts on the 
environment and is part of the culture of the business. 
The Company is committed to the continuous 
improvement of its environmental performance and  
the reduction of pollution and is a member of The  
Prince’s May Day Network, a collaboration of businesses 
addressing climate change which was founded by  
HRH The Prince of Wales.

Throughout 2015 we have again been able to recycle 
100% of our waste (with the introduction of Refuse 
Derived Fuel via our waste management contractor), 
resulting in no waste being diverted to landfill.

STV’s Green Travel Plan at the Glasgow headquarters 
encourages staff to use more sustainable means of 
transport to commute. To promote cycling, shower 
facilities, cycle parking and lockers are provided for 
employees. A car sharing initiative, matching up 
employees living in the same area, enabling them to 
travel to work together is managed. There are currently 
38 members of staff taking part in this initiative. STV  
also took part in National Bike Week and had our own  
STV Cycle to Work Day on 19th June with approximately 
25 staff participating.

STV continued recycling old mobile phones via SHP, who 
uplift all redundant mobiles, recycle them and then send 
us a cheque which was donated to the STV Children’s 
Appeal. A total of 41 handsets were recycled in 2015.

During 2015 we have:

2015

2014

2013

•   installed electric car charging bays to encourage  

Seven-day  
reportable accidents

Total of all accidents

0

11

1

7

0

5

the use of electric vehicles

•   enlisted the assistance and guidance from ESOS 

(Energy Savings Opportunity Scheme) and have taken 
on many of their recommendations to lower our  
CO2 emissions 

•   reviewed pool and leased vehicles and agreed that  

new vehicles will be of a lower CO2 rating.

STV Annual Report and Accounts 2015Corporate responsibility

Reporting greenhouse gas emissions

Assessment parameters

Boundary summary 

All entities and all facilities either owned or under operational control were included

Materiality threshold

Materiality was set at 5%

Intensity ratio

Emissions per £m of revenue

                              FY2015

                             FY2014

Greenhouse  
gas emission source

Scope 1*

Scope 2**

Statutory total (Scope 1 & 2)

(tCO2e)

454.43

2,105.27

2,559.70

(tCO2e/£m  
revenue)

3.90

18.07

21.97

(tCO2e)

(tCO2e/£m revenue)

486.51

2,095.94

2,582.45

4.04

17.40

21.45

*  Scope 1: emissions from activities and sources we own and control e.g. cars.
**  Scope 2: emissions associated with our consumption of purchased electricity, heat, steam, and cooling, heating offices etc.

Explanations
SCOPE 1 Travel
Decrease in the travel emissions due to: 
•   less production travel and less international travel  

during 2015 (compared to 2014). 

SCOPE 2 Energy
•   gas usage has increased – previous gas invoices have 
been estimates for our Balmore site, actual readings 
meant a large invoice and exact usage figures issued.

•   electricity usage has decreased due to older kit in  

the Aberdeen office being upgraded to more energy 
efficient kit. The temperature in the data room  
has also been increased resulting in reduced  
cooling requirement

•   more lighting has been replaced with LED lights (rather 
than halogen) resulting in lower energy consumption.

The BMS programming has been refined to minimise  
the use of electricity.

Waste
Biffa recycle 100% of any of our waste via RDF (refuse 
derived fuel), so no waste is going to landfill;

GHG emissions statement
STV has reported on all of the emission sources required 
under the Companies Act 2006 (Strategic Report and 
Directors’ Reports) Regulations 2013.

These regulations require us to state the annual 
emissions in tonnes of carbon dioxide:

i)   from activities for which we are responsible, including 

the combustion of fuel and the operation of our 
facilities; and 

ii)  resulting from the purchase of electricity, heat, steam 

or cooling by us for our own use. 

There is no prescribed methodology under the 
regulations, but the independent standard we have
chosen to use in order to ensure effective emissions 
management and transparency in reporting, is the  
UK Government’s Environmental Reporting Guidance 
(2013 version). 

STV must also express its emissions by way of an intensity 
ratio to allow the comparison of our Performance over 
time and also with other similar types of organisations.

GHG emissions are to be reported as a gross figure in 
tonnes of CO2e and the intensity ration we have chosen  
is CO2e per million pounds of revenue.

Rob Woodward
Chief Executive Officer

Strategic Report 
 
33

STV staff are great ambassadors for the Appeal and 
demonstrate this each year by donating their time  
and energy to fundraising. From holding bake sales, bag 
packs and quizzes to volunteering at fundraising events, 
staff are involved throughout the year and are able to 
visit the projects supported by the Appeal to distribute 
the awards, where they can see the difference their 
fundraising makes. A key event for staff this year was  
a three day challenge, set by the chief executive, involving 
an abseil, followed by a canoe trip and ending with a 
team of 60 staff, friends and family participating in Pedal 
for Scotland. Over the course of 2015, staff raised around 
£50,000 which was match funded pound for pound by 
the company.

The STV Children’s Appeal is partnered with a number  
of mass participation events throughout the year.  
This year’s Pedal for Scotland saw over 10,000 cyclists 
across Scotland get on their bikes, many of whom raised 
money for the Appeal. Pedal for Scotland was one of  
the fundraising activities and celebrity challenges  
which featured in one series of STV Children’s Appeal 
programmes. STV Weatherman Sean Batty completed  
a Coast-to-Coast cycling challenge, and Lorraine Kelly 
donned her kilt to ceilidh across Scotland before  
hosting the Big Live show where the final total for  
2015 was revealed. 

Through its unique position, The STV Children’s Appeal  
is able to use multi platform media channels to create 
partnerships, engage with the community and raise 
awareness to support Scotland’s children. 

STV 
APPEAL
2015

STV Children’s Appeal
The STV Children’s Appeal is a charity committed  
to supporting Scotland’s young people. Launched in  
2011 by STV and The Hunter Foundation, the Appeal
gained additional support from The Wood Foundation  
for projects in the North East in 2013. In 2015, the charity 
completed a rebrand to build on a successful first four 
years and to increase public awareness that Scotland’s 
children remain at the forefront of everything we do.

In five years since launch, the STV Children’s Appeal  
has raised £11m and made 476 big and small awards for 
projects across all 32 local authority areas in Scotland, 
providing much needed support to over 59,000 children.

A fundamental principal of the STV Children’s Appeal is 
that every single penny raised is invested in Scotland and 
100% of donations are spent on the children who need  
it most. All overheads are met by STV and The Hunter 
Foundation and in 2015, the Scottish Government once 
again committed to match fund the first £1.0m raised. 

In a recent survey† it was established that awareness  
of the Appeal has doubled since launch in 2011, and  
nine out of ten people believe it is important that the 
money raised by the Appeal stays in Scotland. Tapping 
into this public support and awareness has been a key 
feature of the 2015 fundraising campaign. This increased 
focus on community engagement has led to partnerships 
being established with fundraisers across the country 
with the Appeal benefitting from comedy shows through 
to music events, and many schools, individuals and 
groups have shown their support by raising money for 
children in poverty. New and existing corporate partners 
such as Arcadia, Royal Bank of Scotland, Lidl, Standard 
Life and Optical Express also continued to show their 
support by encouraging their staff and customers to 
donate money to support Scotland’s young people. 

†  ScotPulse surveyed 954 adults, with results weighted to Scottish population by gender and age 

STV Annual Report and Accounts 2015Strategic Report
Strategic report

Corporate responsibility

RECORD  
£2.9M RAISED!

Strategic Report35
35

STV Annual Report and Accounts 2015

STV Annual Report and Accounts 2015Board of Directors

Margaret Ford 
Chairman
Appointed: June 2013
Committees: Nomination (Chair)
Margaret Ford has over 20 years 
experience as a non-executive Director 
and Chairman of private and listed 
companies and extensive experience of 
working with Government. She is currently 
a non-executive director of Taylor Wimpey 
plc, Segro plc and Chairman of Grainger 
plc and is the former Chairman of 
Barchester Healthcare Limited, the private 
healthcare provider. From 2009 to 2012, 
she was a member of the Olympic Board 
and Chairman of the Olympic Park Legacy 
Company. She was appointed to the 
House of Lords in 2006 and sits as an 
Independent Peer. Margaret is Chairman 
of the STV Children’s Appeal and in March 
2015, was elected a Fellow of the Royal 
Society of Edinburgh. 

Rob Woodward 
Chief Executive Officer
Appointed: February 2007
Previously, Rob was Commercial Director 
of Channel 4 Television Corporation  
and on the main board. He achieved a 
dramatic turnaround of legacy businesses 
and built a set of successful new media 
and digital businesses. Rob was previously 
an MD of UBS Warburg and global COO  
of corporate finance in Media and 
Communications. Prior to this he was 
Managing Partner of Deloitte’s European 
Telecoms Media and Technology business 
and UK strategy consulting practice.  
Rob is a trustee of the STV Children’s 

Appeal. He was appointed Pro-Chancellor 
and Chair of the Council of City University 
London in February 2012, is a Trustee  
of Nesta and a non-executive director  
of Regenersis plc. In November 2014  
Rob was appointed Chairman of the 
Developing the Young Workforce National 
Group, which is leading work to support 
employer involvement in developing 
Scotland’s young workforce. 

George Watt 
Chief Financial Officer
Appointed: February 2001
Appointed to the Board in February 2001 
as Group Finance Director. George is a 
member of the Institute of Chartered 
Accountants in Scotland. He joined the 
Company in 1998 as Group Financial 
Controller and Treasurer and prior to this 
worked with KPMG’s audit and assurance 
services practice in the UK and also in  
the US. George is a non-executive director 
of DeltaDNA Limited and SpaceandPeople 
plc. George is also an executive 
committee member of the Scottish 
Council for Development and Industry 
and a trustee of the STV Children’s Appeal. 

David Shearer
Senior Independent Director
Appointed: February 2007
Committees: Audit (Chair); Nomination 
David is an experienced non-executive 
director, corporate financier and 
turnaround specialist and was previously 
senior partner for Scotland & Northern 
Ireland and a UK Executive Board member 
of Deloitte LLP. He is Chairman of Liberty 

Living Group, Aberdeen New Dawn 
Investment Trust plc and the Scottish 
Edge Fund and a director of Mithras 
Investment Trust plc. He was previously 
the Co-Chairman of Martin Currie (Holdings) 
Limited, Chairman of Mouchel Group and 
Crest Nicholson plc and a non-executive 
director of City Inn Limited in each case 
standing down after completing the 
successful restructuring of these 
businesses. He was also a non-executive 
director of Renold plc, Superglass Holdings 
plc and Scottish Financial Enterprise and  
a Governor of The Glasgow School of Art.

Michael Jackson 
Non-Executive Director
Appointed: May 2009
Committees: Remuneration
Michael is an advisor, investor and director 
for digital and television businesses in the 
US and UK. Previously he was President  
of Programming at InterActiveCorp,  
the internet conglomerate, where he  
was responsible for overseeing the 
development, acquisition and distribution 
of content based websites. Prior to this 
Michael was Chairman of Universal 
Television Group, in charge of the creative 
and strategic direction of the television 
business. He served four years as Chief 
Executive Officer of Channel 4 Television, 
where, in addition to commissioning 
programmes, he refocused the channel  
to exploit digital opportunities and 
launched two new channels, FilmFour and 
E4. Before joining Channel 4, Michael worked 
as Controller of BBC One and Director of 
Television, and as Controller of BBC Two.  

Governance37

Dowds and Deloitte. Ian recently retired 
as Senior Partner for Deloitte in Scotland 
and Northern Ireland. Prior to retiring, he 
had been on the UK Board of Deloitte LLP 
for over eight years. Ian was a Corporate 
Finance Advisory Partner with Deloitte 
and was Head of Global Advisory for some 
three years and has recently joined the 
Council of The Institute of Chartered 
Accountants of Scotland. Ian was 
appointed a non-executive director of 
Killinchy Aerospace Holdings Limited,  
the principal trading subsidiary of which  
is Martin-Baker Aircraft Company Limited, 
in January 2016. 

left to right by row, from top left
Margaret Ford
Rob Woodward
George Watt 
Genevieve Shore 
Anne Marie Cannon
David Shearer
Michael Jackson 
Christian Woolfenden
Ian Steele

He was previously a non-executive director 
of EMI Group plc. Michael is a non-executive 
director of Nutopia, an independent TV 
production company based in the UK  
and USA and of Peters, Fraser & Dunlop, 
the UK literary agency. As a producer,  
he is responsible for the BBC’s forthcoming 
television history of art “Civilisations.” 

Genevieve Shore 
Non-Executive Director
Appointed: March 2012
Committees: Remuneration (Chair); 
Nomination
Genevieve is a non-executive Director of 
Santander UK Plc, Moneysupermarket Plc 
and Next Fifteen Communications Group Plc. 
She is a member of the Audit, Risk and 
Remuneration Committees for these 
companies, chairing the Remuneration 
Committee at Next Fifteen Communications 
Group Plc. Genevieve is also an advisory 
board member for Lego Education, Great 
Fridays, a digital design services company  
in San Francisco and of the education 
technology companies, Scoot & Doodle, the 
Education Appstore and Edukey. Previously 
Genevieve has held leadership roles with 
Pearson Group Plc including CIO, CPMO, 
Global Digital Director, and Group Sales 
Director, Penguin. 

Christian Woolfenden
Non-Executive Director 
Appointed: June 2014
Committees: Audit
Christian has extensive operational, 
consumer marketing and digital 
experience. He is Chief Marketing Officer 

for Lyst.com, the online fashion retailer. 
Previously Christian was Managing 
Director for Paddy Power, the betting  
and gaming operator and prior to that  
he was Global Brand Director for Bacardi, 
responsible for marketing and product 
innovation in over 20 markets worldwide. 
Christian began his career at Procter  
& Gamble working in both finance and 
marketing roles across key European 
businesses. 

Anne Marie Cannon 
Non-Executive Director
Appointed: November 2014 
Committees: Audit; Remuneration
Anne Marie has over 30 years experience 
in the energy industry and investment 
banking. For the past 14 years Anne Marie 
was a senior advisor at Morgan Stanley 
specialising in international upstream 
mergers and acquisitions. Anne Marie has 
previously held financial and commercial 
roles with Shell UK, J Henry Schroder 
Wagg and Thomson North Sea and was 
an executive director on the boards of 
Hardy Oil and Gas and British Borneo.  
She is currently a non-executive director 
with Premier Oil and Aker ASA and Deputy 
Chair of Det norske oljeselskap. 

Ian Steele
Non-Executive Director
Appointed: November 2015
Committees: Audit; Remuneration
Ian qualified as a CA in 1980 with Arthur 
Young McClelland Moores. His subsequent 
career involved time with The British Linen 
Bank, Touche Ross, Rutherford Manson 

STV Annual Report and Accounts 2015 
Corporate governance report

Principles statement
STV Group plc is fully committed to the highest standards of corporate governance, believing that such 
standards are vital to overall business integrity and performance and considers it crucial that it conducts  
itself honestly, transparently and responsibly.

The Board has a critical role to play in shaping business performance while creating and delivering long term 
return for shareholders. This requires it to determine business strategy and the Company’s appetite for risk;  
to monitor management’s performance in delivering against that strategy and ensure that the risk 
management measures and internal controls put in place are appropriate and effective. The Board must  
ensure that the funding and talent available to the business will support it in the longer term and must remain 
aware of the Company’s obligations to its shareholders and other stakeholders, responding to their needs  
with transparent reporting and active engagement.

Statement of compliance
The Board considers that, in respect to the financial year ended 31 December 2015, the Company has complied 
fully with the UK Corporate Governance Code 2014 (the Code) and this section, together with the report by  
the Directors on remuneration, set out on pages 50 to 69, describes in greater detail how the principles and 
provisions of the Code have been complied with. The Code is published by the Financial Reporting Council  
from whom paper and downloadable versions can be obtained via its website: www.frc.org.uk.

Risk management and internal control
Risk is inherent in the Company’s business and activities and the review of risk and risk management is embedded 
throughout the Company. Further information can be found on the Risk Management section of the Strategic 
Report on pages 24 to 27.

Board of Directors
The membership of the Board throughout the year and up to the date of signing the financial statements  
was as follows:

Chairman

Baroness Margaret Ford

Chief Executive Officer

Rob Woodward

Chief Financial Officer

George Watt

Non-Executive Directors

 David Shearer (Senior Independent Director)
Jamie Matheson (retired 30 April 2015) 
Michael Jackson 
Genevieve Shore 
Christian Woolfenden 
Anne Marie Cannon
Ian Steele (appointed 1 November 2015)

The powers of the Directors (including in relation to the issue or buy back of shares) are exercisable in 
accordance with the Companies Act and the Company’s Articles of Association. Any amendments to the 
Company’s Articles of Association require a special resolution in accordance with the Companies Act 2006.

BOARD OF DIRECTORS

  11%  Chairman
  22%  Executive Directors
  67%  Non-Executive Directors

Governance39

Board appointment, balance and independence
The Board has considered the independence of the Non-Executive Directors and regards all of the current 
Directors to be of independent character and judgement.

The Non-Executives mix of skills and wide-ranging business experience is a major contribution to the proper 
functioning of the Board and its committees, ensuring that matters are debated and that no individual  
or group dominates the Board’s decision-making processes. Non-Executive Directors have a particular 
responsibility for ensuring that the business strategies proposed are fully discussed and critically reviewed  
and their collective experience and broad range of skills gained through a range of sectors means they can 
constructively challenge management in relation both to the development of strategy and performance 
against the goals set by the Board.

The Non-Executive Directors do not participate in any share option or pension scheme of the Company.

All Directors have access to the advice and services of the Company Secretary and, at the Company’s expense, 
the Company’s legal advisors. The Company Secretary is an employee of the Company and attends all meetings 
of the Board and its committees. She is responsible for making sure that all Board procedures are observed and 
for advising the Board on corporate governance matters. She also has responsibility for ensuring the flow of 
information within the Board, its committees and between senior management and Non-Executive Directors.

Board responsibilities
There is a well-established division of authority and responsibility within the Company through the separation  
of the roles of Chairman and Chief Executive which is set out in writing and has been approved by the Board.

The Chairman is responsible for leadership of the Board, ensuring its effectiveness and that Directors receive 
accurate, timely and clear information, as well as setting the agenda. She provides a conduit for communication 
to and from shareholders and facilitates the contribution of the Non-Executive Directors while ensuring 
constructive relations between the Executive and Non-Executive Directors.

The Board has responsibility for making all key strategic, management and commercial decisions which are 
necessary for the conduct of the Company’s business as a whole, including the approval of corporate strategy, 
annual budgets, interim and full year financial statements and reports, dividends, accounting policies and  
all significant capital projects, acquisitions and disposals. The Chief Executive and his management team are 
responsible for developing the appropriate business strategy and, once approved by the Board, for ensuring  
that the strategy is effectively implemented in accordance with the approved operating plan and within a 
sound system of internal controls to achieve the agreed objectives. He creates a framework of strategy, values, 
organisation and objectives to ensure the successful delivery of results, and allocates decision making and 
responsibilities accordingly. Compliance with policies and achievement against objectives is monitored by  
the Board through monthly and quarterly performance reporting and budget updates.

STV Annual Report and Accounts 2015Corporate governance report

It is the duty of all Directors to promote the success of the Company for the benefit of its members as a whole,  
and in doing so, to have regard, amongst other matters, to the:

•  likely long term-consequences of any decision
•  interests of the Company’s employees
•  need to foster the Company’s business relationships
•  impact of the Company’s operations on the community and the environment
•  desirability of maintaining a reputation for high standards of business conduct
•  need to act fairly as between members of the Company.

The Senior Independent Director is available to shareholders should they request a meeting or have concerns  
which they have been unable to resolve through normal channels or when such channels would be 
inappropriate. He provides a communication conduit between the Chairman and the Non-Executive Directors 
and is responsible for leading the Non-Executives discussion on the Chairman’s performance at the annual 
performance review.

The Board recognises that it is accountable to the Company’s shareholders for good governance to ensure 
efficient and effective management in order to deliver shareholder value over the long-term.

Board meetings
Attendance of Board members at Board and Committee meetings held in 2015 is set out below:

Board

Audit  
Committee

Remuneration 
Committee

Nomination  
Committee

Number of meetings held:

Attendance:
Margaret Ford 

David Shearer

Rob Woodward

George Watt

Michael Jackson

Genevieve Shore

Christian Woolfenden 

Anne Marie Cannon 

Jamie Matheson (retired 30 April 2015)

Ian Steele (appointed 1 November 2015)

8

8

8

8

8

8

8

8

8

3

1

3

2*

3

3*

3*

3

1**

1

3

2*

 1*

1*

1*

3

3

1*

1**

2

1*

3 

3

3

1*

3

*   Attended at the invitation of the respective Chairman.
** Appointed to Remuneration and Audit Committees on 24 August

The Board meets regularly, at least eight times a year with additional meetings taking place as and when 
required. The Board has adopted a schedule of matters reserved for its decision which can be found on  
the Company’s website at www.stvplc.tv, the principal matters being approval of:

•   financial statements and shareholder circulars; dividend policy; significant changes in accounting  

policies or practices

•   Board and committee appointments and terms of reference; terms and conditions of  

Non-Executive and Executive Directors

•   the Company’s long-term objectives and commercial strategy; annual operating and capital  

expenditure budgets

•  material contracts and significant variations in terms of the Company’s borrowing facilities
•  corporate activity, which is subject to the City Code on Takeovers and Mergers or of a material nature
•  major changes to the Company’s pension schemes, share schemes and treasury policy
•  risk management, internal control policies and corporate governance arrangements.

Governance41

All Directors attended the 2015 annual Strategy Day and agreed it was an extremely useful forum  
at which to discuss in detail STV’s goals and objectives and its overall strategic direction.

When a Director is unable to attend or dial in to a Board or Committee meeting, he or she receives  
the papers for consideration at that meeting and has the opportunity to discuss any issues or make  
any comments in advance and, if necessary, follow up with the Chairman of the relevant meeting.

Board focus
The main areas of Board focus during 2015 included:

Operational and financial performance, including monitoring
•  receipt of operational and financial updates at each Board meeting
•   review of monthly finance reports, including details of performance against  

budget and the Company’s financial position

•  approval of the Annual Report and the full and half-year financial results 
•  approval and declaration of dividend
•  approval of the 2016 Budget
•  approval of two executive share schemes.

Strategy
•  presentations on initiatives to grow revenue
•  presentations on proposed new projects
•  approval of the Company’s strategy
•  discussion on various regulatory issues.

Corporate development
•  agreement of STV’s corporate objectives and values for 2015.

Governance and risk
•   consideration of the appropriateness of the financial statements being  

prepared on a going concern basis
•  approval of the revised Risk Register 
•   consideration of the group’s risk appetite and approval of a Risk Management  

Policy and Framework document

•  approval of the internal audit plan for 2016
•  approval of the 2016 AGM Resolutions
•  approval of the appointment of Ian Steele
•  performance evaluation
•  review of the triennial pension scheme valuation process
•  approval of revised Terms of Reference for the Audit Committee.

Investor relations
•   review of institutional feedback following meetings between the Company’s  

broker and shareholders after both the full and half year results

•   review of the draft analysts’ results presentations, when reviewing the  

Company’s full and half-year financial results.

Corporate Social Responsibility
•  involvement in the STV Children’s Appeal 2015.

STV Annual Report and Accounts 2015Corporate governance report

Board committees
The Board is supported by the Audit, Remuneration and Nomination Committees.

Chairman

Board of 
Directors

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

Leadership
Team

Senior Management
Team

Nomination Committee
•   Reviews the structure, size  

and composition of the Board

•    Reviews succession plans  

and makes recommendations  
to the Board

•   Identifies and nominates 
candidates for approval  
of the Board

•   Recommends to the  

Board membership of the  
Board Committees

Leadership
Board of Directors

•  Determines long-term direction and strategic aims
•  Sets framework of appropriate and robust controls
•  Ensures efficient and effective operation of the business
•  Engages with shareholders and stakeholders

Audit Committee

•   Monitors the integrity of the 

published financial statements

•   Reviews the effectiveness of 
internal financial controls

•   Reviews the operation of the risk 

management process

•   Discusses with the Company’s 

auditors, matters arising 
from their work

•   Reviews the scope of work  

and reports produced by the 
internal auditors

•   Monitors and reviews the 

effectiveness of the internal  
audit function and the  
external auditors

Remuneration Committee
•   Determines and agrees with  
the Board the framework for  
the remuneration policy

•   Reviews the ongoing 

appropriateness and relevance  
of the remuneration policy

•   Approves the design of,  

targets for, and payments  
from any performance related 
pay schemes

•   Reviews the design of all share 

incentive plans

•   Determines the remuneration 

packages for Executive Directors 
and other senior executives
•   Reviews and notes annually  

the remuneration trends across 
the Company

Page 43

Page 50

Page 43

Audit Committee Report

Remuneration Committee Report

Nomination Committee Report

Governance 
43

Each of these Committees held an evaluation of their work and effectiveness during the year, the results of 
which were reported to the Board by the respective Committee Chairman. The reviews concluded that each 
Committee was operating in an effective manner and carrying out its respective delegated duties efficiently. 
The Board and its Committees will continue to review critically their procedures, effectiveness and  
development throughout the year ahead with any concerns or observations raised with the Chairman.

Remuneration Committee
The members of the Committee during the year were:

Genevieve Shore (Chairman)
Michael Jackson
Jamie Matheson (retired 30 April 2015)
Anne Marie Cannon (appointed 25 August 2015)

The activities of the Remuneration Committee are described within the report by the Directors on remuneration  
which can be found on pages 50 to 69. The terms of reference of the Remuneration Committee are available on  
request and on the Company’s website www.stvplc.tv

Report from the Nomination Committee
The members of the Committee during the year were:

Baroness Margaret Ford (Chairman)
David Shearer  
Genevieve Shore

The Nomination Committee has written terms of reference which are available on request and on the 
Company’s website www.stvplc.tv

At the start of the year, the Nomination Committee, having discussed succession in detail and with the 
assistance of the Chief Executive, recommended and the Board subsequently agreed, that an additional 
Non-Executive Director be sought to ensure progressive refreshing of the Board.

A candidate identified from the previous search process for Non-Executive Directors, Ian Steele, was 
approached. This previous process had been conducted by Bird & Co who has no other connection with STV.  
Ian Steele’s appointment was recommended to the Board. This was unanimously agreed and he joined the 
Board on 1 November 2015.

Report from the Audit Committee
The members of the Committee during the year were:

David Shearer (Chairman)
Christian Woolfenden
Jamie Matheson (retired 30 April 2015)
Anne Marie Cannon (appointed 25 August 2015)
Ian Steele (appointed 17 December 2015)

The Audit Committee, chaired by David Shearer, who has recent and relevant financial experience,  
is authorised by the Board to investigate any activity within its terms of reference and to seek any information  
it requires from any employee. All employees are directed to co-operate with any request made by the 
Committee. The Audit Committee has written terms of reference and these were revised and updated during 
the year to better reflect the 2014 UK Corporate Governance Code. These now incorporate specific reference to 
the Committee’s obligations to review the group’s procedures for detecting fraud and review the systems and 
controls for the prevention of bribery. These terms of reference are available on request and on the Company’s 
website www.stvplc.tv

STV Annual Report and Accounts 2015Corporate governance report

At the invitation of the Committee, meetings are attended by the Chairman, Chief Executive Officer, Chief 
Financial Officer and the Group Financial Controller. Representatives from both the external and the internal 
auditors also attend each meeting and the Committee meets separately with senior management and the 
external auditors.

The Chairman of the Audit Committee reports to the subsequent meeting of the Board on the Committee’s 
work and the Board receives a copy of the minutes of each meeting. The papers considered by the Committee 
are available to any Director who is not a member, should they wish to receive them. The Committee’s 
effectiveness is reviewed annually as part of the Board evaluation process.

The Audit Committee and the Board place great emphasis on the objectivity of the Company’s auditors 
PricewaterhouseCoopers LLP (PwC) in their reporting. PwC were appointed auditor in 2013 following a tender 
process. The audit partner and manager attend all Audit Committee meetings to ensure full communication of 
matters relating to the audit. The auditors have confirmed to the Committee that in relation to their services to 
the Company they comply with UK regulatory and professional requirements, including Ethical Standards issued 
by the Auditing Practices Board and that their objectivity is not compromised.

The auditors are required each year to confirm in writing to the Committee that they have complied with the 
independence rules of their profession and regulations governing independence having taken into consideration 
matters such as the individual independence of members of the engagement team and the firm as whole  
and the nature of any non-audit work undertaken. Before PwC takes on any engagement for other services 
from the Company, careful consideration is given as to whether the project could conflict with its role as auditor 
or impair its independence. This includes consideration of the safeguards which are in place to mitigate the  
risks to independence.

In general, the auditor may not provide a service which:

a) creates a mutuality of interest
b) places the auditor in a position to audit their own work
c) results in the auditor acting as a manager or employee of STV
d) puts the auditor in the role of advocate for STV.

During the year the Committee reviewed the Company’s interim and full year results prior to publication as well 
as its risk management procedures and the revised risk register, incorporating relevant, social, ethical and 
environmental risks.

Significant issues considered by the Audit Committee in relation to the 2015 financial statements included  
the following:

Deferred production stock
Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost and net  
realisable value. Programme costs are expensed in line with expected future revenues which are a judgemental 
area. A detailed forecast of future secondary sales is prepared by management based on historic experience 
and expected future trends Management’s treatment and disclosures in relation to deferred production stock 
were considered to be appropriate.

Pensions
The assumptions in relation to discount rate, salary increases, RPI and CPI were reviewed and were all within  
a range that management considered appropriate as well as being consistent with assumptions being used  
by other companies. Although the assumptions in relation to mortality had historically been higher than  
were typically used by other companies, STV’s figures were supported by an independent report obtained  
by management and were unchanged from 31 December 2014. Management’s treatment and disclosures  
in relation to IAS19 were considered to be appropriate.

Governance45

Goodwill
At least annually management undertakes a detailed formal impairment review of goodwill. The most 
significant judgements are in setting the assumptions underpinning the calculation of the value in use of the 
cash generating unit, specifically the achievability of the short term financial budget assumptions underlying 
the valuation process. Specific focus is also given to the long term growth rate and discount rate. Business Plans 
and budgets are Board approved and underpin the cash flow forecasts. During the year, a £5.1m provision for 
impairment has been recognised against the carrying value of goodwill to reflect the historic trading 
performance in Productions.

Independence of the external auditor
The Audit Committee is responsible for approving non-audit work and in order to preserve auditor’s objectivity 
and independence, the Company has a policy regulating the provision of non-audit services by the auditors.  
The Chief Financial Officer must obtain the approval of either the Chairman of the Audit Committee or another 
Committee member if the preference is to use the auditors and must provide an explanation as to why the 
auditors are the most suitable supplier of services. A case by case decision is therefore necessary and the 
auditors cannot be engaged for non-audit work without reference to the Audit Committee. It is felt that this 
process ensures shareholders receive value for money and the Audit Committee keeps this policy under review. 
PwC also has an internal process whereby pre-engagement approval of all non-audit services is required to be 
given by the Audit Partner.

During the year under review, the non-audit work carried out by PwC consisted mainly of advice in relation  
to tax developments and tax compliance. Given that much of the information was derived from the audited 
financial records, the Audit Committee agreed that PwC was the most suitable supplier. There will always  
be projects for which the external auditor is best placed to perform the work to the extent that its skills  
and experience along with its knowledge of the Company makes it the most appropriate provider. While it  
is important that the independent role of external auditors in reporting to shareholders is not compromised,  
it is equally important that the Company is not deprived of expertise when and where it is needed.

External audit effectiveness
With regard to the requirement for the Audit Committee to assess the effectiveness of the external audit 
process, feedback is sought from the Audit Committee, the Chief Financial Officer as well as STV’s finance  
team. This covers various aspects of the external audit process, including the audit team; how the audit  
is both planned and executed; the role of management; and communication. Comments are considered  
by the Audit Committee and relayed to the auditors and to management. Following this process, the Audit 
Committee concluded that the external audit process operated effectively and efficiently.

Internal audit
Deloitte LLP (Deloitte) are the Company’s internal auditors and the primary focus of its comprehensive  
internal audit programme is to provide assurance over key revenue streams and operating costs. Deloitte 
review systems and processes and ensure that the Company is operating effectively, efficiently and 
economically and in accordance with legislative requirements and professional standards. Its work is  
designed to provide insights into the internal control environment and efficiencies of key processes, as well  
as providing feedback on the effectiveness of interfaces between the business and enabling functions.

Deloitte attends all meetings of the Audit Committee and provides update reports on which specific areas have 
been reviewed in terms of the planned internal audit for the year, together with an evaluation of the current 
controls and the key findings and recommendations.

The Board reviews the internal control process and its effectiveness on an ongoing basis to ensure it remains 
robust and to identify any control weaknesses and can confirm that no significant failings or weaknesses were 
identified in relation to the review.

STV Annual Report and Accounts 2015Corporate governance report

Committee activities
The principal activities undertaken by the Board Committees during 2015 included:

Committee

Nomination

Activity

Succession Planning

Remuneration

Proposed Remuneration Framework

Audit

Review of Year End Results 
Review of Auditor report on Year End Results 
Review of Prelim Announcement 
Review of Annual Report 
Review of Independence of Auditors 
Review of external audit/non-audit fees 
Approval of Internal Audit Plan for the year 
Review of internal controls/risk management 
Approval of Updated Terms of Reference

Remuneration

Approval of Remuneration Policy and Report

Month

January

January

February

February

August

August

October

October

Audit

Nomination

Audit

Nomination

December

Remuneration

Review of Half Year Results 
Review of Auditor report on Half Year Results 
Internal Audit update 
Review of internal controls/risk management

Succession Planning

In depth Business Risk Review Internal Audit Update
Performance Evaluation

Succession Planning – Ian Steele  
Performance Evaluation

Review of Remuneration Policy  
Performance Evaluation  
Approval of Executive Directors’: 
–  Bonuses 
–  Salary and bonus for 2016 
–  Bonus Plan targets 
– 

LTIP Targets

Leadership team
The Leadership Team comprises the Executive Directors; Director of Channels; Deputy Director of Channels;  
Director of Content; Commercial Director; Director of Corporate Development; HR & Communications Director;  
Chief Technology and Platforms Officer; and the Head of Legal and Regulatory Affairs. The purpose of the team  
is to drive the implementation of the Company’s strategic priorities while addressing critical business issues  
and opportunities. The team meets weekly and is focused on group-wide performance with the emphasis on 
collaboration and teamwork and ensures that there are clear lines of accountability.

Senior Management Team
The Senior Management Team is made up of approximately 35 managers from around the Group who meet  
monthly to discuss strategy, share knowledge and address specific issues.

Governance 
47

Diversity
STV takes the concept of diversity seriously and further details can be found on page 30.

Achieving the right mix of talent, skills and experience on the Board is critical for business and STV’s aim is to 
have an appropriate level of diversity in the Boardroom to support the achievement of its strategic objectives. 
Diversity of perspective is vital and having Directors from different backgrounds and with different skill sets 
ensures that decisions are challenged in a credible manner and ‘group think’ is avoided. Each person is  
different and diversity is about recognising, respecting and valuing these differences.

BOARD

LEADERSHIP TEAM

STAFF

  33%  Women 
  67%  Men

  30%  Women 
  70%  Men

  47%  Women 
  53%  Men

STV has chosen not to target a specific number or percentage of women for its Board, although one third  
of its Directors is female, but to concentrate its efforts on encouraging more women to remain within the 
Company and progress through the ranks to senior positions. 47% of staff are female.

Training and development
All Directors are given a comprehensive introduction to the Company’s business and continuing development  
is provided through briefing sessions in the course of regular Board meetings covering business specific and 
broader regulatory issues and including presentations from members of senior management. Directors are  
also provided with and encouraged to take up opportunities to meet major shareholders.

Development and training of Directors is an ongoing process. Throughout their period in office the Directors  
are regularly updated on the Company’s business; legal matters concerning their role and duties; the 
competitive environments in which the Company operates; and any other significant changes affecting the 
Company and the market sector of which it is a part. In addition, the Board regularly receives presentations 
from senior managers within the Company to ensure that Directors’ knowledge, skills and familiarity with the 
Company’s businesses and people are updated and maintained. Board training and development is considered 
as part of the annual performance evaluation exercise and during the year the Chairman confirmed with each 
Director that they were content with the level of training and development given.

Performance evaluation
The effective functioning of the Board is key to the success of the Company and STV recognises that Board 
evaluation is extremely valuable in contributing to Board effectiveness: a formal appraisal encourages all 
Directors to reflect on what the Board has accomplished, as well as on what it should be doing, how it  
operates and whether any improvements can be made.

Accordingly, each year evaluation is undertaken in order to assess the Board, its committees, the Directors  
and the Chairman. The process aims to enhance effectiveness and also provides an opportunity for the 
Non-Executive Directors – through their exposure on other Company boards – to draw on their experience  
and to suggest areas of best practice. As in previous years, this is an internal exercise led by the Chairman  
and the Board considers this to be a sufficiently rigorous process.

The evaluation is conducted using a detailed questionnaire which canvasses the opinions of the directors on  
a wide range of matters including Board composition, Board meetings and processes, Board performance,  
the performance of individual Directors as well as the Board’s communication both with external stakeholders 
and the Company’s senior management. The performance evaluation questionnaire is followed by meetings  

STV Annual Report and Accounts 2015Corporate governance report

of the full Board, the Chairman with the Non-Executive Directors only, and Non-Executive Directors without  
the Chairman present. The Non-Executive Directors, led by the Senior Independent Director, are responsible  
for evaluating the performance of the Chairman, taking into account the views of the executive directors.

On completion of the 2015 performance evaluation during which open and frank discussions were held, the 
performance of each director was found to be effective and following the appointment of Ian Steele, the mix  
of skills and experience on the Board was felt to be appropriate.

Measured against the principal duties expected of it, and building upon the progress of previous years, the 
Board continued to operate effectively and to meet in full its obligations to support management, to monitor 
performance across a wide area, and to maintain its strategic oversight. Accordingly, the process concluded 
that the Board provides the effective leadership and control required for a listed company. It was recognised 
that there was open dialogue between all directors enabling issues to be raised and dealt with as they  
occurred rather than waiting for the next formal evaluation process and it was agreed that the stability and 
cohesiveness of the Board had been vital to the Board’s continued effectiveness. There were already in place 
appropriate Board processes, papers and agendas and there was good communication and interaction 
between the Board and the Leadership Team. 

The evaluation process further concluded that the Board was made up of strong and independent minded 
Non-Executive Directors each of whom made a significant contribution to the overall success of the Company 
and who demonstrated full commitment in their respective roles. All were able to allocate sufficient time  
to the Company enabling them to discharge their responsibilities effectively.

The Chairman reported the results of the evaluations at the Board meeting held on 22 February 2016.  
The Nominations Committee confirmed to the Board that the contributions made by the directors offering 
themselves for re-election at the AGM in April 2016 continue to be effective and that the Company should 
support their re-election.

Re-election
Directors stand for election by shareholders at the first Annual General Meeting following their appointment 
and thereafter for re-election at intervals of no more than three years. At each AGM, at least one third of the 
Directors are required to retire. Copies of the Non-Executives’ letters of appointment are available for inspection 
at the Company’s registered office and will be available at the Annual General Meeting.

The Chairman and other members of the Board recommend that the Directors retiring be re-elected and  
their biographies can be found on pages 36 and 37. The Chairman has confirmed that the Directors retiring and 
seeking re-election have been subject to performance evaluation, apart from Ian Steele who joined the Board 
on 1 November 2015, and as part of this evaluation the Chairman confirms that they continue to demonstrate 
commitment to their role and continue to fulfil their functions responsibly.

In accordance with the Code, Mr Shearer is subject to annual re-election as he has served more than nine years 
on the Board. The Nomination Committee, having reviewed his performance as a director and his contribution 
to the operation of the Company, concluded that the Company benefitted from his services and his 
performance continued to be effective and demonstrated commitment to the role. The Committee has 
therefore recommended that a resolution be put to shareholders for his re-election as a Non-Executive Director.

TENURE OF NON-EXECUTIVE DIRECTORS AND CHAIRMAN

  29%  more than 6 years
  N/A  4-6 years
  29%  2-4 years
  29%  1-2 years
  13%  0-1 year

Governance49

Relations with shareholders
STV believes that open and regular dialogue with investors is the basis for a trusted relationship. Its corporate 
website (www.stvplc.tv) has information for institutional and private shareholders alike and shareholders 
seeking information may contact the Company directly throughout the year. In addition, STV has an electronic 
communication facility to allow shareholders to receive information more quickly and in a manner more 
convenient for them.

The Board recognises the importance of having continual engagement with its shareholders and fully  
supports the principles of the Code which encourage open dialogue between companies and their 
shareholders. The Board welcomes and encourages the participation of all shareholders at the Company’s 
Annual General Meeting at which the Chief Executive provides a detailed presentation on the activities  
and performance of the Group over the preceding year. All Directors attend the AGM so shareholders have  
the opportunity to meet with them to discuss particular areas of focus and ask any questions. 

SHAREHOLDERS BY TYPE 

  97%  Institutionals
  2%  Board of Directors
  1%  Other individuals  

(excl. Directors)

Institutional shareholders
STV undertakes a comprehensive programme of meetings and events for institutional investors and research 
analysts throughout the year and the Board are kept fully informed of feedback given to the Chief Executive and 
Chief Financial Officer in the course of their extensive round of investor meetings. The Board routinely receives 
updates on significant movements on the share register, analysts’ consensus forecasts and market sentiment.

The Chairman, the Senior Independent Director and other Non-Executive Directors are available to meet  
with shareholders to discuss governance and strategy, and develop a balanced understanding of their issues 
and concerns and various meetings have taken place with shareholders during the year. Discussions at these 
meetings are conveyed to all Directors in order that each can develop an understanding of major shareholders’ 
views on the Company.

Communication with major shareholders, analysts and the financial press is maintained throughout the  
year and feedback from major shareholders is regularly sought and reviewed by the Board. Copies of analysts’ 
research relating to the Company are circulated to all Directors upon publication and a brief analysis of  
the shareholder register is prepared for each Board meeting.

Detailed reviews of the Company’s performance and financial position are included in the Chairman’s 
statement, the Chief Executive’s review and the Performance Review, which the Board uses to present  
a balanced and comprehensive assessment of the Company’s position and prospects. Such communication  
is designed to establish a mutual understanding of objectives.

Private shareholders
We are always pleased to hear the views of our private shareholders and to answer queries by telephone  
or in writing through emailing our Company Secretary jane.tames@stv.tv. We encourage shareholders to  
make maximum use of our website to access Company reports, notices of meetings and general shareholder 
information. Shareholders can also check their shareholding at any time by visiting the Registrar’s website  
at www.capitashareportal.com

STV Annual Report and Accounts 2015 
 
 
 
 
Remuneration report

Genevieve Shore
Chairman of the Remuneration Committee

Annual Statement
On behalf of the Board, I am pleased to introduce the Directors’ Remuneration Report for the year ended  
31 December 2015. 

Last year the Committee undertook a comprehensive review of the executive remuneration structure resulting  
in the implementation of a new Remuneration Policy, which was approved by shareholders at the 2015 AGM.

The Committee reconfirmed the key principles which should underpin the executive remuneration framework as:

•  closely aligning rewards with the delivery of Company strategy
•  ensuring a significant proportion of awards are based upon long term success criteria
•  reflecting changes in best practice and governance
•  simplifying and streamlining the framework for clarity and effectiveness
•  ensuring market competitiveness.

Aligning remuneration to our strategy
As set out earlier in this report, the Board has a clear strategic vision to achieve growth and create shareholder 
value. As we diversify earnings through our digital and production businesses, we will also continue to focus 
upon growing our share of the core business and advertising revenues.

Following the changes approved by shareholders at our AGM last year, we operate a simple and transparent 
remuneration framework aligned with our strategy and the interests of our shareholders as summarised below: 

Salary/ Benefits/Pension

Annual bonus

LTIP

– Market competitive fixed pay 
– Salary increases of 2% for 2016
–  Fixed benefits allowance (£16k) 
and cash pension allowance 
(20% of salary)

–  Maximum: 125% of salary 
–  20% of any bonus deferred for  

three years

–  Linked to challenging performance  
targets (currently operating profit,  
cash flow and personal objectives)

–  Maximum: 100% of salary
–  Shares vest after three years based on 
the delivery of stretching performance 
target ranges 
–  50% EPS growth 
– 30% Non-broadcast operating profit 
– 20% relative TSR vs FTSE Small Cap

Recovery provisions – apply to bonus and LTIP awards

Shareholding guidelines – Executive Directors to build holding of 100% of salary

Governance 
51

With this revised framework in place and aligned to our strategic objectives, the Committee expects  
the new Policy to remain in place for the time being until a further Policy vote is required in 2018.

In reviewing the Policy last year, the Committee considered the time horizons in the incentive framework  
in the context of the stated views of some investors. The Committee concluded that a vesting/performance 
period of three years remains appropriate for the Company in the context of our business model, talent 
markets, shareholding requirements and the current shareholdings of our Executive Directors. The Committee 
will keep this area under review.

The Executive Directors received salary increases of 2% with effect from 1 January 2016. The average salary 
award to staff was 3.1%.

2015 Bonus plan outcomes
Payments have been triggered under the Bonus Plan for 2015 as a result of performance against operating 
profit, PBT and personal objectives targets. The Executive Directors received bonus payments of 61% of salary 
(49% of bonus potential maximum). The performance achieved and the plan targets are set out in the table  
on page 56.

Vesting of the 2013 Value Creation Plan (VCP)
The VCP was a one-off long-term incentive awarded during 2013 aimed at driving the transformation  
of business performance by allowing executives to share in the value created for shareholders over a fixed  
three year performance period which ended on 31 December 2015. At the start of the VCP performance  
period, the STV share price was £1.00. Under the plan participants would receive their allocated share of  
5% of the aggregate value created above a threshold price of £1.50 and 7.5% of the value above £2.00.

Over the life of the VCP, the Company has delivered outstanding business performance, which has translated 
into exceptional above-market returns for our shareholders, culminating in an average share price during 
December 2015 (the period used to determine vesting) of £4.60, significantly in excess· of the VCP thresholds. 
This represents the creation of over £140 million of shareholder value over the period, representing around 70% 
compound annualised total shareholder return.

As a result of the exceptional share price performance, the initial application of the formula in the VCP indicated 
payouts of approximately £2.9m and £1.5m for the CEO and CFO, respectively. However, vesting was subject to 
an aggregate cap on the number of shares contained in the plan rules and therefore the value to be delivered 
(as shown in the single figure of remuneration table on page 63) is £1.5m and £0.8m, respectively.

No further awards have been or will be made under the VCP and we have now transitioned to the more 
conventional framework described above. The Committee believes the VCP served the business and 
shareholders well in terms of driving the exceptional performance and value delivered over the period.

STV Group plc –Share price performance January 2013-December 2015

600p

500p

400p

300p

200p

100p

0p

January 2013

December 2015

STV Annual Report and Accounts 2015Remuneration report

Correcting an error in our Remuneration Policy
Under the LTIP, the level of threshold vesting is 25% of the maximum. This was determined by the Committee 
based on market practice and was disclosed during the extensive shareholder consultation and in the Directors’ 
Remuneration Report. Unfortunately, due to a typographical error, it was incorrectly stated as 20% in the 
Remuneration Policy which was approved by shareholders at the 2015 AGM. Given the binding nature of the 
Policy, it is important that it accurately captures the detail of our Policy and therefore this year we will utilise  
the provision in the regulations to seek your approval for a ‘revision’ to the Policy which will correct the error. For 
the avoidance of doubt, there are no changes to the Policy and this does not represent an increase in threshold 
vesting, but the correction of an error. The Policy will continue to expire in 2018.

The Annual Report on Remuneration provides additional detail on the payments and awards made to the 
Directors in the year and on our intentions for 2016. The Annual Report on Remuneration together with this 
Annual Statement is subject to an advisory shareholder vote at the AGM on 26 April 2016.

At last year’s AGM we received over 98% support for both remuneration related resolutions. I look forward  
to receiving your continued support at our 2016 AGM.

Genevieve Shore
Chairman of the Remuneration Committee

Governance53

Directors’ Remuneration Policy
The Directors’ Remuneration Policy was approved at the AGM held on 30 April 2015 and applied from that date.  
As described in the Annual Statement on page 52, due to a typographical error the level of threshold vesting 
under the LTIP was incorrectly stated in the ‘Policy Table for Executive Directors’ as 20% of the maximum. 
Therefore, at the AGM to be held on 26 April 2016 shareholders will be asked to approve a revision to the Policy 
in accordance with Section 439A of the Companies Act 2006 in order to effect the correction of the Policy.  
The revised Directors’ Remuneration Policy (including the corrected level of threshold vesting in the table on 
page 55) is set out below. For the avoidance of doubt, there are no other changes to the Policy and the Policy 
will continue to expire in 2018.

The Committee reserves the right to make any remuneration payments and payments for loss of office 
(including exercising any discretions available to it in connection with such payments) notwithstanding that 
they are not in line with this Policy where the terms of the payment were agreed (i) before the Policy came into 
effect or (ii) at a time when the relevant individual was not a Director of the Company and, in the opinion of  
the Committee, the payment was not in consideration for the individual becoming a Director of the Company. 
For these purposes ‘payments’ includes the Committee satisfying awards of variable remuneration and, in 
relation to an award over shares, the terms of the payment are ‘agreed’ at the time the award is granted.

The Committee may make minor amendments to the Policy (for regulatory, exchange control, tax or 
administrative purposes or to take account of a change in legislation) without obtaining shareholder approval.

Policy table for Executive Directors

Operation

Maximum  
opportunity

Objective and  
link to strategy

Base salary

The Committee  
sets salaries as  
a retainer for the 
Executive Directors 
to recognise status 
and responsibility  
to deliver the 
strategy

Benefits

To provide 
competitive levels  
of employment 
benefits consistent 
with role

When determining the salary of the 
Executive Directors, the Committee  
takes into consideration a number of 
factors including:
•   the scale and complexity of the 
Company and the scope and 
responsibilities of the role

•   the skills, experience and performance 

of the individual

•   the Committee’s assessment of the 
competitive environment including 
consideration of similar positions in 
organisations of broadly similar size  
and complexity, in particular companies 
within the media sector

•  pay and conditions throughout the 
Company. Salaries are normally 
reviewed annually, with any changes 
effective from 1 January in the  
financial year

Executives are entitled to receive  
a taxable cash allowance in lieu of 
benefits in kind, including car and  
private medical insurance. This cash 
benefits allowance is excluded from  
the calculation of any other benefit 
provided by the Company
The Executive Directors are eligible to 
participate in the Company’s all employee 
share plans, as offered from time to time, 
on the same terms as all employees

Performance  
conditions 

None

There is no prescribed maximum salary
In general, any salary increase for 
Executive Directors will be in line with 
other employees in the Group
The Committee retains discretion to 
award larger increases where considered 
appropriate to reflect the factors 
described in this table
Salaries with effect from 1 January 2016 
are set out on page 62

Benefit values vary year-on-year, 
depending on premiums, and the 
maximum potential value is the cost  
of the provision of the benefits outlined
Participation in all employee share plans 
is subject to HMRC plan rules and limits

None

STV Annual Report and Accounts 2015Remuneration report

Objective and  
link to strategy

Pension

To provide 
competitive  
levels of  
retirement  
benefit

Objective and  
link to strategy

Annual bonus

Aligns reward to  
the delivery of 
annual financial  
and strategic 
performance 
measures. Deferral 
creates long term 
alignment with 
shareholders

Operation

Maximum  
opportunity

Performance  
conditions 

The maximum pension contribution  
or taxable cash allowance in lieu  
of pension is 20% of salary

None

The Group operates a defined benefit  
(DB) scheme (closed to new members),  
a defined contribution (DC) scheme  
and a group personal pension plan
Executive Directors have the option  
to receive a taxable cash allowance  
in lieu of pension benefits
George Watt was a participating member 
of the Scottish and Grampian Television 
Retirement Benefits Scheme, which is an 
approved defined benefits occupational 
pension scheme, until 31 March 2010, 
when he became a deferred member.
No benefits accrued under this scheme 
during 2015

Operation

Maximum  
opportunity

Performance conditions  
and assessment

125%  
of salary

This framework will apply with effect  
from the 2016 financial year (the  
Bonus Plan described on page 56  
applied in 2015)
Provides an opportunity for additional 
reward (up to a maximum specified  
as a % of salary) based on annual 
performance against targets set
and assessed by the Committee
A proportion of any bonus (20%) is 
deferred into Company shares under
the terms of the STV Deferred Bonus Plan 
(DBP) and normally vest over three years, 
subject to continued employment
Recovery and dividend equivalent 
provisions apply (see explanatory notes)

Payment is determined by reference  
to performance assessed over one financial 
year based on a range of financial and 
strategic performance measures
These measures currently include:
•  operating profit 
•  cash flow 
•  personal objectives
As well as determining the measures and 
targets, the Committee will also determine 
the weighting of the various measures, 
which will normally be weighted towards 
the financial measures
At threshold and target performance  
12.5% and 50% of base salary, respectively, 
is currently payable
The Committee has discretion to use 
different or additional measures, weightings 
or payout schedules to ensure that the 
bonus framework appropriately supports 
the business strategy and objectives for  
the relevant year
The Committee has the discretion to adjust 
targets for any exceptional events that may 
occur during the year

Governance55

Objective and  
link to strategy

Long Term  
Incentive Plan

Aligns reward  
to the delivery  
of long-term 
financial 
performance 
delivered for 
shareholders

Operation

Maximum  
opportunity

Performance conditions  
and assessment

The maximum 
award in 
respect of  
a financial  
year is 100% 
of salary

Awards are made under the terms  
of the STV Long Term Incentive Plan
Awards are normally in the form of a  
right to acquire shares in the Company  
for a zero or nominal amount
Awards vest over a period of at least  
three years, subject to the satisfaction  
of performance conditions
A post-vesting holding period may apply
Recovery and dividend equivalent 
provisions apply (see explanatory notes)

Vesting is determined by reference to 
performance assessed over a period of at 
least three years, based on performance 
measures which the Committee consider  
to be aligned with the delivery of strategy 
and long term shareholder value
The measures for the 2015 plan were:
•  earnings per share (EPS) 50%
•  non-broadcast operating profit 30%
•  relative total shareholder return 20%
The Committee has discretion to use 
different or additional measures or 
weightings to ensure that the LTIP remains 
appropriately aligned to the business 
strategy and objectives
The Committee has the discretion to adjust 
targets for any exceptional events that 
occur during the year
The threshold for vesting is 25% of the 
maximum award

Shareholding  
requirement

To strengthen  
long term  
alignment with 
shareholders

Executive Directors are required  
to hold shares equivalent to 100%  
of their annual salary

The  
required  
level of  
holding  
is 100%  
of salary

Notes to the Policy table
Changes to remuneration policy from previous policy
The following changes have been made to the previous Policy:

•   introduction of a new bonus framework to replace the Bonus Plan with effect from 2016.  

This includes an element of deferral under the Deferred Bonus Plan

•  introduction of a new LTIP to replace the VCP
•  introduction of recovery provisions.

Recovery provisions
Awards of variable remuneration made under the Policy Table for Executive Directors are subject to recovery 
provisions which allow the Committee to reduce or cancel unvested DBP/LTIP awards, or seek to reclaim paid or 
deferred cash or DBP/LTIP awards, in certain circumstances.

The recovery provisions for the annual bonus apply for three years from the date of payment of the bonus/grant  
of deferred shares, and two years from the date of vesting under the LTIP. The circumstances which may trigger  
the recovery provisions are as follows:

•  a material misstatement of the Company’s (or any Group members) audited financial results
•  misconduct on the part of the participant
•  an error in assessing a performance condition
•   action by a participant or participants which resulted in a material breach and  

subsequent loss of the Company’s Channel 3 licence(s).

STV Annual Report and Accounts 2015 
Remuneration report

Dividend equivalents
The Committee may determine that the number of shares to which a participant’s DBP or LTIP award relates 
shall increase to take account of dividends that would have been paid on vested shares on such terms as it 
determines, or that an equivalent amount should be paid in cash.

Performance measures and targets
The Committee selects performance measures for the annual bonus which appropriately support the business 
strategy and objectives for the relevant year. The financial metrics used (such as operating profit) are the key 
metrics used by the Directors to oversee the operation and performance of the business. Personal measures 
allow the Committee to reward the delivery of key strategic objectives. The performance measures for the  
LTIP are aligned with the delivery of strategy and long term shareholder value. The performance targets are 
determined annually by the Committee, and are set at an appropriately stretching level taking into account 
relevant business forecasts.

Discretion
The Committee has discretion in several areas of policy as set out in this report. The Committee may also 
exercise operational and administrative discretions under relevant plan rules approved by shareholders  
as set out in those rules.

Differences in remuneration policy for all employees
All employees of STV are entitled to base salary, pension and benefits. The maximum opportunity available  
is based on the seniority and responsibility of the role. Long-term incentive awards are only available to the 
leadership team and key senior staff by invitation.

Legacy incentive plans
The table below summarises the terms of the incentive plans approved by shareholders at the AGM on  
24 April 2013 (and contained in the Remuneration Policy approved by shareholders at the AGM on 23 April 
2014). These arrangements are due to expire based on performance up to the end of 2015 and no further 
awards will be made under these plans.

Objective and  
link to strategy

Bonus Plan 

The Bonus  
Plan aligns  
reward to key 
strategic objectives 
over the short- 
medium term

Operation

Maximum opportunity

The Maximum Annual Contribution is 125% of 
salary for all Executive Directors
At threshold performance bonus payable is 
equivalent to 12.5% of base salary and at target 
performance, bonus payable is equivalent to 50% 
of base salary

The Bonus Plan operates in respect of three  
Plan Years (2013, 2014 and 2015)
Contributions to each participant’s Bonus Plan 
account are made following the publication  
of the audited financial statements, based on  
the satisfaction of the performance targets
Following the end of each of the three Plan Years, 
50% of the balance in the account is paid out.  
The remaining 50% is deferred as shares
The balance of the account pays out in the  
fourth year (payable upon confirmation of 2016  
full year results)
A forfeiture provision applies such that 50% of  
the account balance is forfeited if a minimum 
threshold target is not met in any financial year

GovernanceObjective and  
link to strategy

Value  
Creation Plan

The Value  
Creation Plan  
(VCP) was 
implemented  
to align the  
interests of  
the Executive  
Directors with  
those of 
shareholders 
by focusing  
on delivering 
superior returns  
to shareholders

57

Operation

Maximum  
opportunity

Performance conditions  
and assessment

Performance Units were  
granted to Executive Directors  
on 11 March 2013
These Performance Units will 
convert into a Nil-Cost Option 
over sufficient shares to deliver 
the participant’s share of the 
Maximum Incentive Value
The Nil-Cost Option may  
be exercised until the tenth 
anniversary of the date of  
grant of the Performance  
Units

The number of Performance  
Units allocated to Executive 
Directors was:

R Woodward
G Watt

330,000
170,000

The aggregate number of 
Performance Units under  
option as a result of the  
VCP is limited to one million

The Maximum Incentive Value for 
all participants will be conditional 
upon achieving an average share 
price of £1.50 or higher over the 
last 30 days of the three year 
performance period (the 
Measurement Price)
The share price at date of grant 
on 1 January 2013 was £1.00. 
Provided the Measurement  
Price is above £1.50, a percentage 
of the additional value created  
is used to create a pool (the 
Incentive Value) in line with the 
table below:

Measurement 
price

Below £1.50
£1.50-£2.00
Above £2.00

 Contribution 
  percentage1

0%
5%
7.5%

1  The contribution percentage is  

the proportion of the value created 
allocated to participants

The Incentive Value, calculated  
in accordance with the table 
above will be multiplied by the 
number of shares in issue at the 
Measurement Date to determine 
the Maximum Incentive Value  
for all participants

STV Annual Report and Accounts 2015 
 
 
 
Remuneration report

Non-Executive Directors
The table below sets out the key elements of the policy for non-Executive Directors:

Objective and  
link to strategy

To attract  
Non-Executive 
Directors with  
the requisite skills 
and experience

Operation

The fees of the Non-Executive Directors are determined  
by the Board based upon recommendations from the 
Chairman and Chief Executive Officer (or, in the case of  
the Chairman, based on recommendations from the  
Senior Independent Non-Executive Director and the Chief 
Executive Officer)
The fee for Non-Executive Directors encompasses a basic  
fee and may also include supplementary fees for committee  
or other duties
The Chairman receives a single fee for all duties
Fees are normally reviewed annually with changes effective 
from 1 January
Fees are paid in cash
The Chairman and Non-Executive Directors do not participate 
in any bonus or share incentive scheme, nor do they  
participate in any pension arrangements

Maximum  
opportunity

Fees are set at a level which 
reflects skills, experience, time 
commitment and appropriate 
market data
Fees are set within the  
limits set by the Articles  
of Association
Fees with effect from  
1 January 2016 are set out  
on page 63

Illustrations of application of remuneration policy
The graphs below seek to demonstrate how pay varies with performance for the Executive Directors based  
on the Policy Table for Executive Directors.

Rob Woodward 

£000

£487

100%

£1,376

28%

36%

36%

£833
11%

30%

59%

George Watt

£000

£476
11%

30%
59%

£281

100%

£783

28%

36%

36%

Minimum

On Target

Maximum

Minimum

On Target

Maximum

  LTIP
  Annual bonus
  Fixed pay (salary, benefits, pension)

  LTIP
  Annual bonus
  Fixed pay (salary, benefits, pension)

Assumptions used in determining the level of pay-out under given scenarios are as follows:

•   Minimum – reflects fixed pay only (base salary as at 1 January 2015,  
benefits, and cash in lieu of pension contributions at 20% of salary)

•   Target – reflects fixed pay, target bonus (62.5% of salary) and LTIP awards  
(100% of salary) vesting at threshold performance (25% of maximum)
•   Maximum – reflects, maximum bonus (125% of salary) and LTIP awards  

vesting in full (100% of salary).

Governance 
 
 
59

Recruitment remuneration policy
The Committee’s approach to recruitment remuneration is to pay no more than it considers necessary  
to secure appropriate candidates to the role.

The principle is that the pay of any new recruit would be assessed following the same principles as for the 
Executive Directors. The structure of the remuneration package would therefore normally include the 
components, and be subject to relevant maxima, as set out in the Policy Table for Executive Directors. Salaries 
would typically be set at an appropriately competitive level to reflect skills and experience. They may be set at  
a level to allow future salary progression to reflect performance in role. The Executive Director would be eligible 
to participate in the annual bonus and LTIP for the year subject to a maximum level of variable remuneration 
which may be awarded (excluding any compensatory awards referred to below) at 225% of salary.

Where an individual forfeits remuneration with a previous employer as a result of appointment to the Company, 
the Committee may make compensatory payments or awards to facilitate recruitment. In determining the 
structure of these commitments, the Committee will normally seek to replicate, as far as practicable, the timing 
and performance requirements of remuneration foregone. Such payments or awards could include cash (where 
cash-based remuneration is forfeited) as well as share awards. There is no limit on the value of such 
compensatory awards, but the Committee’s intention is that the value awarded would be no more generous 
than a broadly equivalent economic value of the forfeited remuneration.

In instances where the new Executive Director relocates from one workbase to another, the Company may 
provide compensation to reflect the cost of relocation. The level of relocation package will be assessed on  
a case by case basis but will take into consideration any cost of living differences, housing allowance and 
schooling in accordance with the Company’s normal relocation package for employees.

Where an existing employee is promoted to the Board, the policy would apply from the date of promotion  
but there would be no retrospective application of the policy in relation to subsisting incentive awards or 
remuneration arrangements. Accordingly, existing elements of the remuneration package of the employee 
would be honoured and form part of the ongoing remuneration for the person concerned.

Service contracts
When setting notice periods the Committee has regard to market practice and corporate governance best 
practice. Notice periods will not be greater than 12 months.

Director 
Executive
R Woodward

G Watt

Director
Non-Executive
Baroness Ford

D Shearer

M Jackson

G Shore

C Woolfenden

A M Cannon

I Steele

Date of contract/  
letter of appointment

28 February 2007

27 February 2001

Unexpired term

Rolling contract

Rolling contract

Notice period by  
Company or Director

12 months

12 months

Date of contract/  
letter of appointment

Date(s) of  
(re)appointment

Unexpired as at  
March 2016

1 June 2013

28 February 2007

1 May 2009

1 March 2012

1 June 2014

1 November 2014

1 November 2015

23 April 2014

23 April 2014

30 April 2015

30 April 2015

30 April 2015

30 April 2015

1 year 1 month

1 year 1 month

2 years 1 month

2 years 1 month

2 years 1 month

2 years 1 month

–

2 years 8 months

STV Annual Report and Accounts 2015Remuneration report

Policy on payment for loss of office
When determining any loss of office payment the Committee will always seek to minimise cost to the Company 
whilst seeking to reflect the circumstances in place at the time.

In the event of termination by the Company, there will be no compensation for loss of office due to misconduct 
or normal resignation. In other circumstances Executive Directors may be entitled to receive compensation  
for loss of office which will be paid monthly for a maximum of twelve months. Such payments will be equivalent 
to the monthly salary, pension supplements, and benefits that the Executive would have received if still in 
employment with the Company. Executive Directors will be expected to mitigate their loss within a 12 month 
period of their departure from the Company.

The treatment of incentive awards would be determined by the relevant plan rules. If the individual is a ‘good 
leaver’, the treatment of awards will be as set out in the table below (which also describes the Committee’s 
areas of discretion). The ‘good leaver’ circumstances are death, ill-health, injury, disability, the sale of the 
business or entity that employs the participant out of the Group, or for any other reason at the Committee’s 
discretion (redundancy, and retirement by agreement with the Company are also ‘good leaver’ terms under  
the Bonus Plan and VCP). If the individual is not a good leaver, unvested awards will lapse in full. It is the 
Committee’s policy to only apply its discretion to determine an individual is a ‘good leaver’ where the 
circumstances at the time are, in its opinion, sufficiently exceptional, and to provide a full explanation  
to shareholders where discretion is exercised.

Treatment of awards for a ‘good leaver’

Annual bonus 

The Committee has discretion to make a payment under the annual bonus in respect of the year of 
cessation. This would reflect performance in the year and be pro-rated to reflect the period worked  
in that year.

DBP

LTIP

Unvested DBP awards will usually continue, unless the Committee determines that the award should  
vest as soon as reasonably practicable following the date of cessation.
An award will normally vest in full but the Committee retains discretion to determine the extent to  
which it vests, taking account of the period of time that has elapsed since the award was granted  
until the date on which the participant ceases to hold office or employment with the Group.

Unvested LTIP awards will usually continue, unless the Committee determines that the award  
should be released as soon as reasonably practicable following the date of cessation. The Committee  
will decide the extent to which an unvested award vests in these circumstances, taking into account  
the extent to which any performance condition is satisfied and, unless the Committee in its discretion 
determines otherwise, the period of time that has elapsed since the award was granted until the date  
of cessation.

Governance 
 
 
61

There is no contractual provision agreed prior to 27 June 2012 that could impact the quantum of payment. 

The Committee reserves the right to make additional payments where such payments are made in good faith 
in discharge of an existing legal obligation (or by way of damages for breach of such obligation); or by way of 
settlement or compromise of any claim arising in connection with the termination of an Executive Director’s 
discharge of office or employment.

Change of control

DBP

LTIP

An award will normally vest in full but the Committee retains discretion to determine the extent to  
which it vests, taking account of the period of time that has elapsed since the award was granted  
until the date on which the participant ceases to hold office or employment with the Group.

Awards will vest, taking into account the extent that any performance condition has been satisfied, and, 
unless the Committee determines otherwise, the period of time which has elapsed between the grant 
date and the relevant event. Alternatively, the Committee may permit participants to exchange awards 
for equivalent awards which relate to shares in a different company.

Consideration of employment conditions elsewhere in the Company
In making annual pay decisions the Committee gives consideration to pay and employment conditions in the 
rest of the Company. The Committee is provided with data on the remuneration structure for the Executive 
leadership team, and uses this information to work with the HR team to ensure consistency of approach 
throughout the Company.

To appraise itself of conditions elsewhere in the Company, the Committee invites the HR & Communications 
Director to present on the proposals for salary increases for the employee population generally, and on any 
other changes to remuneration policy within the Company.

The Committee actively considers the relationship between general changes to employees pay and conditions 
and any proposed changes in the remuneration packages for Executive Directors to ensure it can be sufficiently 
robust in its determinations in light of the position of the Company as a whole.

Although the Committee takes into account the pay and conditions of other employees, the Company did not 
consult with employees when developing the Policy. No comparison metrics were used by the Committee.

Consideration of shareholder views
The views of the Company’s shareholders are very important and the Committee welcomes constructive 
feedback with respect to the remuneration policies or structure which we take on board to formulate  
our arrangements.

STV Annual Report and Accounts 2015Remuneration report

Annual Report on remuneration
This section of the report sets out how the Policy will be implemented in 2016 and how it was implemented 
during 2015. Some sections of this report, where indicated, have been audited.

Statement of implementation of remuneration policy for 2016
Executive Directors
The salaries for 2016 are set out below:

Executive Director

R Woodward

G Watt

2015 Salary  
£000

2016 Salary  
£000

%  
increase

388

218

395

223

2%

2%

Salary levels of employees throughout the Company were increased by an average of 3.1% in 2016.

Benefits and pension will be provided for as set out in the Policy Table for Executive Directors.

For 2016, the Executive Directors will participate in the annual bonus framework as described in the Policy  
Table for Executive Directors on page 53. The bonus will be based on stretching targets set for the performance 
measures in the table below. The Committee is of the opinion that the performance targets for the Bonus  
Plan are commercially sensitive, and that it would be detrimental to the interests of the Company and its 
shareholders to disclose them at this time. It is the Committee’s intention to disclose the targets after the  
end of the financial year if the Committee is satisfied they are no longer commercially sensitive.

Performance  
measure

Operating profit

Cash flow

Personal objectives

Totals

Weighting

50%

25%

25%

Threshold  
bonus 
contribution  
(% of salary)

Maximum  
bonus 
contribution  
(% of salary)

6.25%

3.125%

3.125%

12.5%

62.5%

31.25%

31.25%

125%

Governance63

In 2016, the Executive Directors will receive awards under the LTIP approved by shareholders at the 2015 AGM 
and described in the policy table on page 53. The awards made to Executive Directors will be made at the level 
of 100% of salary and will vest after three years subject to the following performance targets.

Performance 
measure

EPS*

Non-broadcast  
operating profit

Relative TSR

*pre-exceptional

Calibration of targets

Annualised growth in adjusted EPS from FY15 to FY18

Operating profit for non-broadcast activities in FY18

Ranked position of the Company’s total shareholder 
return (TSR) against the constituents of the FTSE Small 
Cap Index (using 3 month averaging)

Weighting

Threshold vesting  
(25% of maximum)

Maximum  
vesting

50%

30%

20%

7%

£4.0m

Median

12%

£9.0m

Upper 
quartile

There is no vesting for below threshold performance and straight-line vesting between threshold  
and maximum.

Non-Executive Directors
The fees for the Chairman and Non-Executive Directors will remain unchanged  
from 2015, effective at 1 January 2016:

Non-executive Director

Chairman fee

Basic NXD fee

Additional fees:
Senior Independent Director

Sitting on the Company’s Audit and/or Remuneration Committees 

Chairing the Audit or Remuneration Committee

£

95,000

32,500

12,500

5,000

2,500

Single total figure of remuneration
Executive Directors (audited)
The table below sets out the single total figure of remuneration for each Executive Director  
for the 2015 financial year. Comparative figures for 2014 are also shown.

Executive Director

R Woodward

G Watt

Salary  
(£000)

388
380

218
214

Taxable 
benefits  
(£000)

Annual 
bonus  
(£000)

Long-term 
incentives 
(£000)

Pension 
(£000)

16
16

16
16

237
189

134
106

1,552
n/a

799
n/a

76
76

43
43

Total 
(£000)

2,269
661

1,210
379

2015
2014

2015
2014

Notes
Taxable Benefits – Includes a taxable cash allowance in lieu of benefits-in-kind, including car and private medical insurance.
Annual Bonus – this includes the value of bonus earned in respect of the relevant financial year (including any amount deferred  
under the Bonus Plan and re-valued in accordance with the plan rules).
Long-term incentives – value of the VCP vested with respect to performance over the period 31 December 2015. 
Pension – Both Executive Directors receive a taxable cash allowance in lieu of pension. George Watt is a deferred member  
of the defined benefits scheme and as such no additional value was accrued by him under this plan during the year.

External appointments
During 2015, Rob Woodward received £41,000 as a non-executive director of Regenersis plc and George Watt  
received £20,000 as a non-executive director of SpaceandPeople plc. In accordance with STV’s policy, each  
was entitled to retain their respective fees.

STV Annual Report and Accounts 2015Remuneration report

Non-Executive Directors (audited)
The table below sets out the single total figure of remuneration for each non-Executive Director. Non-Executive 
Directors do not participate in any of the Company’s incentive arrangements nor do they receive any benefits.

Non-Executive Director 

Financial year

Basic fees  
£

Additional fees1  
£

Total fees 
£

Baroness Ford 

D Shearer

J Matheson2

M Jackson

G Shore

C Woolfenden3

A M Cannon3,4

I Steele5

2015
2014

2015
2014

2015
2014

2015
2014

2015
2014

2015
2014

2015
2014

2015
2014

95,000
95,000

45,000
43,333

10,833
31,667

32,500
31,667

32,500
31,667

32,500
15,958

32,500
5,417

5,417
–

–
–

7,500
7,500

1,667
5,000

5,000
5,000

7,500
5,000

5,000
3,000

1,763
–

628
–

95,000
95,000

52,500
50,833

12,500
36,667

37,500
36,667

40,000
36,667

37,500
18,958

34,263
5,417

6,045
–

Notes
1   Additional fees relate to a fee of £5,000 per annum for sitting on one or more of the Company’s Audit and Remuneration Committees  

and an additional fee of £2,500 per annum to reflect the additional duties involved in chairing the Audit and Remuneration Committees.

2  Jamie Matheson retired by rotation in April 2015
3  Christian Woolfenden was appointed to the Board on 1 June 2014 and Anne Marie Cannon on 1 November 2014
4  Anne Marie Cannon was appointed to both the Audit and Remuneration Committees on 24 August 2015
5  Ian Steele was appointed on 1 November 2015

Annual bonus (audited)
The table below sets out the targets and achieved performance against the performance targets for the Bonus Plan  
for the year ended 31 December 2015.

Annual contribution  
(% salary)

Performance  
targets

Weighting Threshold Maximum Threshold Maximum

Contribution 
to Plan 
account  
for 2015
(% salary)

Actual 
performance 
outcome

Contribution  
to Plan  
account  
for 2015  
(£000)

  R Woodward

G Watt

25% 3.125% 31.25% £18.5m £23.6m

£20.3m

14%

25% 3.125% 31.25% £17.2m £21.9m

25% 3.125% 31.25% £11.9m £15.2m

£19.1m

£11.4m

25% 3.125% 31.25%

See 
below

100%

12.5%

125%

–

–

–

16%

                           Target Not Met

31%

61%

121

237

55

61

31

34

68

133

Performance 
condition

Operating 
Profit*

Group

PBT*

Cash flow

Personal 
objectives

Total

*pre-exceptional

Governance65

The personal objectives were set at the start of the year by the Committee. These targets related to key 
strategic business targets; reduction of key strategic risks to increase financial stability and investment 
certainty and progress against KPIs. The Committee assessed performance against these targets and 
concluded that they had been fully satisfied at the end of the financial year, resulting in a bonus payment  
equal to 31% of salary to each Executive Director. The Committee considers that the actual performance 
targets and outcomes relating to the personal objectives are commercially sensitive at this current time  
and are therefore not disclosed.

Bonus deferred under the Bonus Plan (audited)
Under the Bonus Plan, the earned bonus for the year is added to each individual Executive Director’s plan 
account. Half of the balance on the plan account at the end of the financial year is released and 50% deferred 
in accordance with the terms of the plan (see page 55). The deferred balances on each Executive Director’s  
plan account are set out below.

A 

B 

C

D

E 

F

G

H

Plan  
account 
brought 
forward 
(shares) 

51,705

29,145

Executive 
Director

R Woodward

G Watt

Plan  
account 
brought 
forward  
£

Contribution
into plan
account
for 2015
£

Plan account 
balance 
following 
contribution  
for 20151  
£

Amount 
released 
following 
contribution  
for 2015  
£

Amount 
released  
from plan 
account  
for 2015  
(50% of 
Column D)  
£

Plan  
account 
carried 
forward  
£

188,726

236,879

503,164

266,285

251,582

251,582

106,383

133,524

283,626

150,102

141,813

141,813

Plan  
account 
carried 
forward 
(shares)

48,850

27,536

1  Plan account balance following contribution for 2015 includes revaluation of plan account brought forward (b) as per plan rules.

The plan account balance carried forward is subject to an annual performance condition related to the 
Forfeiture Threshold. Where the Forfeiture Threshold is not achieved in the following Bonus Plan year, 50% of 
the balance of the plan account earned in respect of previous Bonus Plan years but not paid will be forfeited.

The Committee considered the Forfeiture Threshold and determined that none of the plan account should lapse.

2015 was the final year of operation of the Bonus Plan described above. The amount shown under each plan 
account will be deferred for a further year and then released to the participants (ie in early 2017). From 2016 
onwards, the executive directors will participate in the more conventional annual bonus and deferred bonus plan.

Vesting of the 2013 VCP
The VCP granted performance units which would convert into nil-cost options over sufficient shares to deliver  
the participants’ share of the ‘Incentive Value’. This was based on the extent to which the average share price  
during December 2015 (the ‘Measurement Price’) exceeded certain thresholds. The VCP included a cap such 
that nil cost options could not be granted over more than one million shares. The CEO and the CFO were 
granted 330,000 and 170,000 performance units, respectively from a total grant of one million performance 
units. The Committee confirmed that the Measurement Price was £4.60 and as the number of shares required 
(1,843,629) was in excess of the cap, the maximum number of nil-cost options which could be granted was 
limited to one million. The Executive Directors will receive nil-cost options equal to their proportionate share  
of the maximum, as shown in the table opposite.

STV Annual Report and Accounts 2015Remuneration report

Measurement price

Percentage accruing to Incentive Value

Amount accruing to Incentive Value  
based on Measurement Price of £4.60

£1.50 - £2.00
Above £2.00

5%
7.5%
TOTAL
STV shares required to deliver
value using Measurement price

Executive Director

R Woodward
G Watt

Number of Performance 
Units

Share of aggregate 
Performance Units

Number of nil-cost 
options to be granted 
(Share of Performance 
Units x one million cap)

330,000
170,000

33%
17%

336,735
173,470

£982,456
£7,685,752
£8,668,207
1,843,629  
(i.e. £8,668,207/£4.60)

Value  
(number of nil-cost 
options x  
Measurement price) 
£000

1,552
799

Under the rules of the VCP, the nil-cost options will be exercisable until the tenth anniversary of the original grant of  
the performance units and have no further performance conditions. It is anticipated that the nil-cost options will be 
granted during March 2016 and will be disclosed in next year’s report.

The table below shows awards made to the Executive Directors during 2015 under the LTIP:

Executive Director

R Woodward Executive

G Watt

Award  
type

LTIP

LTIP

Basis  
of award

100%  
of salary
100%  
of salary

Face value  
of award*

Amount vesting  
at threshold

Performance  
period

£388k

£218k

25% 
of maximum
25%  
of maximum

1 January 2015- 
31 December 2017
1 January 2015- 
31 December 2017

*calculated using the closing share price (£4.25) on the date prior to the date of award (10 June 2015)

The awards are subject to the following performance conditions:

Performance 
measure

EPS

Non-broadcast  
operating profit*

Relative TSR

*pre-exceptional

Calibration of targets

Annualised growth in adjusted EPS from FY15 to FY18

Operating profit for non-broadcast activities in FY18

Ranked position of the Company’s total shareholder 
return (TSR) against the constituents of the FTSE Small 
Cap Index (using 3 month averaging)

Weighting

Threshold vesting  
(25% of maximum)

Maximum  
vesting

50%

30%

20%

7%

£4.0m

Median

12%

£9.0m

Upper 
quartile

Scheme interests awarded in 2015 financial year (audited)
No scheme interests were awarded to the Executive Directors during 2015.

Payments to past Directors (audited)
No payments to past Directors were made during the year.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

Governance67

All employee share plans
A new three year Savings Related Share Option Plan (SAYE) was launched in November 2015 at a price of 402p.  
Rob Woodward was granted 2,238 options. George Watt was already fully subscribed under the 2014 SAYE 
scheme so did not participate in the 2015 plan.

Statement of Directors’ shareholding and share interests (audited)
Executive Directors are required to build up a shareholding equal to 100% of salary. The table below 
summarises the Directors’ interests in shares and the extent to which the shareholding requirements have 
been achieved. A policy was put in place in February 2016 whereby Non-Executive Directors are required to  
hold shares equivalent to 100% of their annual fee and are given a period of three years in which to do this.

Number of 
beneficially  
owned  
shares1

Number of  
deferred  
Bonus Plan  
shares  
subject to 
conditions

Number of  
SAYE  
options  
subject to  
conditions

Number  
of unvested 
LTIP awards 
at 31/12/15

Total  
interests  
held at  
31/12/15

Monetary  
value of  
shares at  
31/12/152

Shareholding 
requirements 
(% salary)

Current 
shareholding 
(% salary)

Requirement 
met

Director

Executive
R Woodward

G Watt

265,769

27,536

419,322

48,850

4,900

5,325

91,200

419,322 £2,159,508

51,408

265,769 £1,368,710

100%

100%

557%

628%

Non-Executive
Baroness Ford

D Shearer

M Jackson

G Shore

C Woolfenden

A M Cannon

I Steele

25,958

100,000

–

16,063

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

25,958

£133,684

100,000

£515,000

–

– 

16,063

£82,724

–

–

–

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Notes 
1  Beneficial interests include shares held directly or indirectly by connected persons.
2  Based on shares beneficially held.

Dilution
The following table sets out the current level of dilution against the limits in the Bonus Plan  
and VCP and sets out the commitments to issue shares made during the financial year reported:

Maximum

10% dilution in ten years

5% dilution in ten years

Current dilution

Additional dilution during 
the year in question

7.09

4.36

1.02

0.07

The DBP and LTIP are subject to a limit of 10% in ten years.

Yes

Yes

n/a

n/a

n/a

n/a

n/a

n/a

n/a

STV Annual Report and Accounts 2015Remuneration report

Performance graph and table
The graph below shows the Company’s performance, measured by total shareholder return (TSR), compared 
with the performance of the FTSE Small Cap and FTSE Small Cap Media indices. The FTSE Small Cap index will  
be used for performance measurement under the new LTI plan and the FTSE Small Cap Media index provides  
a comparison of performance in the media sector.

700

600

500

400

300

200

100

0
2008

2009

2010

2011

2012

2013

2014

2015

FTSE Small Cap index
FTSE Small Cap Media index £
STV Group plc

The table below shows the Chief Executive Officer’s remuneration over the past six years:

Year

2015

2014

2013

2012

2011

2010

Single figure of total  
remuneration  
(£000) 
R Woodward

Bonus pay-out  
(as % maximum 

opportunity)1

Long-term incentive  
vesting rates  
(as % maximum  
opportunity)

2,269

661

601

696

958

472

49

46

54

31

15

90

100%

–

–

100%

–

–

Notes
1  Maximum potential bonus opportunity has varied in the period between 2010 and 2015 and therefore this is not a like-for-like comparison.

Percentage change in Chief Executive Officer’s remuneration
The table below shows the percentage increase in the salary, benefits and annual bonus of  
the Chief Executive Officer and all employees (on a per capita basis) between 2014 and 2015:

Chief Executive Officer 

All employees 

Salary

2%

3.1%

Taxable  
benefits

0%

0%

Bonus

49%

n/a

Governance 
 
 
 
 
 
69

Relative importance of spend on pay
The table below sets out the relative importance of spend on pay in the 2014 and 2015 financial years.  
These were the most significant outgoings for the Company in the last financial year:

Significant distributions

Overall spend on pay 

Dividend or share buyback

2015

£19.6m

£3.5m

2014

% change

£19.4m

£1.6m

1%

119%

Consideration by the Directors’ of matters relating to Director’s remuneration  
Members of the Committee
During the year, the Committee comprised of the following Independent Non-Executive Directors: Genevieve 
Shore (Chairman), Michael Jackson, Jamie Matheson (retired 30 April 2015), Anne Marie Cannon (appointed  
25 August 2015) and Ian Steele (appointed 1 November 2015). The Committee met three times during the year.

The Committee is responsible for recommending to the Board the remuneration policy for Executive  
Directors and senior management and for setting the remuneration packages for each Executive Director.  
The Committee also has oversight of the remuneration policy and packages for other senior members of staff. 
The Committee has formal terms of reference which describes its full remit and which can be downloaded  
from the STV website.

Advisors to the Committee
The Committee seeks independent advice to assist in considering executive remuneration. This includes 
updating the Committee on trends in compensation and governance matters and advising the Committee  
in connection with the design and operation of the Company’s incentive arrangements.

During the year, the Committee received advice from Deloitte LLP. Deloitte LLP is a member of the 
Remuneration Consultants’ Group and has signed up to that Group’s Code of Conduct on executive 
remuneration consulting. On that basis, the Committee is satisfied that the advice received was objective  
and independent. Deloitte LLP was also the Company’s internal auditor during the period. The Committee 
reviewed the nature of the services provided and was satisfied that no conflict of interest existed in the 
provision of these services, and that the advice provided was objective and independent. The total fees paid  
to Deloitte LLP during the year for advice to the Committee were £33,000.

In the course of its deliberations during the period under review, the Committee sought the assistance of  
the Chairman and Chief Executive Officer on matters relating to Directors’ performance and remuneration.  
The Chairman, Chief Executive Officer and the HR & Communications Director attend meetings by invitation 
except when their individual remuneration arrangements are discussed.

Statement of voting at general meeting
The table below shows the remuneration related votes at the AGM held on 30 April 2015.

2014 Remuneration Report

2014 Remuneration Policy

29,492,885

27,047,231

99.30

98.47

208,321

421,063

0.70

1.53

29,702,735

1,529

29,702,735

2,234,441

Votes for

%

Votes against

% Total votes cast

Votes withheld*

* A vote withheld is not a vote in law and counts neither for nor against a resolution.

Genevieve Shore
Remuneration Committee Chairman

14 March 2016

STV Annual Report and Accounts 2015 
Directors’ report

 The Directors present the Directors’ report, together with the audited accounts for the year ended  
31 December 2015. The Directors’ report comprises pages 70 to 72 and the sections of the annual  
report incorporated by reference are set out below: 

 Directors during 2015 financial year – See page 38
Greenhouse gas emissions – See page 32

  Employee equality and diversity – See page 30  

Principal risks – See pages 22 and 23 
Corporate governance report – See pages 38 to 49
Employee involvement – See pages 28 to 30 

Dividends
The proposed total dividend for 2015 is 10.0p per share – an increase of 25% on 2014 (8.0p). During 2015 the 
final 2014 dividend of 6.0p per share was paid together with the interim dividend for 2015 of 3.0p per share.  
A final dividend of 7.0p per share has been declared which, subject to approval at the AGM in April, will be paid 
on 20 May 2016, to shareholders on the register at 15 April 2016.

Share capital
On 14 March 2016, there were 39,298,231 ordinary shares of 50p each in issue, each with one vote. There were 
no shares held in treasury at that date. The rights and obligations to the Company’s shares are set out in its 
Articles of Association.

As at 14 March 2016, the Group had been notified of the following interests of 3% or more in its shares:

Shareholders

UBS Global Asset Mgt

Crystal Amber Asset Mgt

Miton Group plc

JP Morgan Asset Mgt

Odey Asset Mgt

Artemis Fund Managers Ltd

Columbia Threadneedle Asset Mgt

AXA Investment Mgt

Slater Investments

Cavendish Asset Mgt

Blackrock Inv Mgt

Shares

3,229,274

2,827,996

2,683,701

2,600,664

2,467,000

2,311,434

1,984,001

1,867,940

1,814,436

1,786,640

1,406,035

%

8.22

7.20

6.83

6.62

6.28

5.88

5.05

4.75

4.62

4.55

3.58

Principal Activities 
The principal activities of the Group are the production and distribution of content across multiple devices and 
platforms, including television broadcasting, and the sale of advertising airtime and space in these media. The 
Group continues to focus on its television and digital media businesses and is also involved in charitable activities.

Compliance 
Part of the information that fulfils the Companies Act requirements of the Directors’ Report can be found in the 
Performance Review on pages 20 and 21. The Group’s subsidiaries are listed in note 17 of the Company financial 
statements and details of the principal risks and uncertainties facing the Group can be found on pages 22 and 23.

Directors and officers of the Company and its subsidiaries have the benefit of a Directors’ and Officers’ liability 
insurance policy. The Company’s Articles of Association also provide that every Director and other officer of  
the Company is to be indemnified out of the assets of the Company against any liability he or she incurs in 
defending any proceedings brought against them (provided that judgement is not given against them).

Governance 
 
 
 
 
71

Directors have a statutory duty to avoid situations where they have or can have, any interest that conflicts  
or possibly may conflict with the interests of the Company. A Director will not be in breach of that duty if  
the relevant matter has been authorised in accordance with the Articles of Association by the other Directors. 
The Directors confirm that there have been no such conflicts during the year to 31 December 2015.

Annual General Meeting
Details of the 2016 AGM, together with the Notice of AGM can be found on pages 112 to 120.

Directors 
The Directors of the Company and their profiles are detailed on pages 36 and 37. All of these Directors served 
throughout the year under review with the exception of Jamie Matheson, who retired on 20 April 2015, and  
Ian Steele who was appointed to the Board on 1 November 2015. The Articles of Association of the Company 
require Directors to submit themselves for re-election every three years. In addition all Directors are subject  
to election at the first opportunity after their appointment to the Board.

Donations
The Group made no political donations (2014: £nil) during the year.

Share capital 
On 31 December 2015 there was a single class of 39,298,231 ordinary shares of 50p in issue, each with one vote.  
There were no shares held in treasury at that date. Details of Directors’ interests in shares can be found on page 67.

Voting rights and restrictions on transfer of shares 
None of the ordinary shares carry any special rights with regard to control of the Company. There are no 
restrictions on transfers of shares other than certain restrictions which may from time to time be imposed by 
laws or regulations such as those relating to insider dealing and pursuant to the Company’s share dealing code, 
whereby the Directors and designated employees require approval to deal in the Company’s shares. 

The Company is not aware of any arrangements between shareholders that may result in restrictions on the 
transfer of securities or voting rights. Further details of the rights, restrictions and obligations attaching to the 
share capital of the Company, including voting rights, are contained in the Company’s Articles of Association. 
The Articles may only be amended by special resolution at a general meeting of shareholders. Copies are 
available by writing to the Company Secretary and are also open to inspection at Companies House. 

The STV Group plc Employee Benefit Trust, which is used to acquire and hold shares in the Company for the 
benefit of employees, waives its right to vote and to dividends on the shares it holds which are unallocated.

Change of control
All of the Company’s employee share plans contain provisions relating to a change of control. On a change  
of control, options and awards granted to employees under the Company’s share plans may vest and become 
exercisable, subject to the satisfaction of any applicable performance conditions at that time. Certain of the 
Company’s credit facilities and banking arrangements contain change of control clauses under which lenders 
may cancel their commitments and declare all outstanding amounts immediately due and payable.  
The Channel 3 broadcasting licences require STV, as the license holder, to notify Ofcom on a change of control. 
Ofcom would thereafter require to determine that any proposed new license holder was a fit and proper person 
to hold the licence. There are no other significant agreements that would take effect, alter or terminate upon  
a change of control following a takeover bid. 

Statement of Directors’ Responsibilities 
The directors are responsible for preparing the Annual Report, the Directors’ Remuneration Report  
and the financial statements in accordance with applicable law and regulations.

STV Annual Report and Accounts 2015Directors’ report

Company law requires the directors to prepare the financial statements for each financial year. Under that law 
the directors have prepared the Group and Company financial statements in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the European Union. Under company law the directors 
must not approve the financial statements unless they are satisfied that they give a true and fair view of the 
state of the affairs of the Group and Company and the profit and loss of the Group and Company for that period.

In preparing these financial statements the directors are required to:

•  select suitable accounting policies and then apply them consistently
•  make judgements and estimates that are reasonable and prudent
•   state whether applicable IFRSs as adopted by the European Union and applicable  

UK Accounting Standards have been followed subject to any material departures disclosed  
and explained in the Group and parent company financial statements respectively
•   prepare the financial statements on the going concern basis unless it is inappropriate  

to presume that the Group will continue in business.

The directors consider that the annual report and accounts for the year ending 31 December 2015, when  
taken as a whole, is fair, balanced and understandable and provides the information necessary for shareholders 
to assess the Company’s position and performance, business model and strategy.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain 
the Company’s transactions and disclose with reasonable accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that the financial statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006 and, as regards the Group financial statements, 
Article 4 of the IAS Regulation. 

They are also responsible for safeguarding the assets of the Company and the Group and hence for taking 
reasonable steps for the prevention and detection of fraud and other irregularities.

Independent Auditors and Disclosure of Information 
So far as the directors are aware there is no relevant audit information (that is information needed by the 
Group’s auditors in connection with preparing their report) of which the Group’s auditors are not aware. Each 
director has taken all steps that he or she ought to have taken as a director in order to make him or herself 
aware of any relevant audit information and to establish that the Group’s auditor is aware of that information. 

Directors’ Statement pursuant to the Disclosure and Transparency Rules
Each of the directors, whose names and functions are listed on pages 36 and 37 confirm that, to the best  
of his or her knowledge and belief:

•   the Group financial statements which have been prepared in accordance with IFRSs as adopted by  

the EU, give a true and fair view of the assets, liabilities, financial position and profit of the Group; and
•   the Strategic Report includes a fair review of the development and performance of the business and  

the position of the Group, together with a description of the principal risks and uncertainties that it faces.

The directors are responsible for the maintenance and integrity of the Group’s website and legislation in  
the United Kingdom governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

By order of the Board

Rob Woodward
Chief Executive Officer

14 March 2016

Governance7373

Financial Statements
74 

 STV Group plc  
consolidated financial 
statements – Independent 
Auditors’ report 

81 

82 

80  Consolidated income statement
 Consolidated statement  
80 
of comprehensive income
 Consolidated and parent 
company balance sheets
 Consolidated and parent 
company statement  
of changes in equity
 Consolidated and parent 
company statement  
of cash flows
 Notes to the financial statements

84 
109  Five year summary

83 

Additional Information
110  Shareholder information
112   Notice of Annual  

General Meeting

STV Annual Report and Accounts 2015STV Group consolidated financial statements

Independent Auditors’ report to the Members of STV Group plc

Report on the financial statements
Our opinion
In our opinion:
•   STV Group plc’s group financial statements and 
company financial statements (the ‘financial 
statements’) give a true and fair view of the state  
of the group’s and of the company’s affairs as at  
31 December 2015 and of the group’s profit and  
the group’s and the company’s cash flows for the  
year then ended;

•   the group and company financial statements  

have been properly prepared in accordance with 
International Financial Reporting Standards (‘IFRSs’)  
as adopted by the European Union; and

•   the financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006 and, as regards the group financial 
statements, Article 4 of the IAS Regulation.

What we have audited
The financial statements, included within the Annual 
Report and Accounts (the ‘Annual Report’), comprise:
•   the Consolidated and Parent Company Balance Sheet 

as at 31 December 2015;

•   the Consolidated Income Statement and the 

Consolidated Statement of Comprehensive Income  
for the year then ended;

•   the Consolidated and Parent Company Statement  

of Cash Flows for the year then ended;

•   the Consolidated and Parent Company Statement  
of Changes in Equity for the year then ended; and
•   the notes to the financial statements, which include  
a summary of significant accounting policies and  
other explanatory information.

Certain required disclosures have been presented 
elsewhere in the Annual Report, rather than in the  
notes to the financial statements. These are cross-
referenced from the financial statements and are 
identified as audited.

The financial reporting framework that has been  
applied in the preparation of the group and company 
financial statements is applicable law and IFRSs  
as adopted by the European Union.

Our audit approach
Overview

•  Overall group materiality: £914,848 
which represents 5% of profit before 
tax and exceptional items (as noted 
on page 80).

•  We performed audit work over  
both segments of the business.

•  Taken together, the segments and 
functions where we performed our 
audit work accounted for 100% of 
group revenues and 100% of group 
profit before tax.

•  Retirement benefit obligations.
•  Productions inventory carrying value.
• Goodwill impairment assessment.

The scope of our audit and our areas of focus
We conducted our audit in accordance with  
International Standards on Auditing (UK and Ireland) 
(‘ISAs (UK & Ireland)’).

We designed our audit by determining materiality and 
assessing the risks of material misstatement in the 
financial statements. In particular, we looked at where  
the directors made subjective judgements, for example  
in respect of significant accounting estimates that 
involved making assumptions and considering future 
events that are inherently uncertain. As in all of our audits 
we also addressed the risk of management override of 
internal controls, including evaluating whether there was 
evidence of bias by the directors that represented a risk  
of material misstatement due to fraud. 

The risks of material misstatement that had the greatest 
effect on our audit, including the allocation of our 
resources and effort, are identified as ‘areas of focus’  
in the table below. We have also set out how we tailored 
our audit to address these specific areas in order to 
provide an opinion on the financial statements as a 
whole, and any comments we make on the results of  
our procedures should be read in this context. This is not  
a complete list of all risks identified by our audit. 

Financial StatementsMaterialityAudit scopeArea of focus  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
75

Area of focus

How our audit addressed the area of focus

Retirement benefit obligations 
(refer to page 43 (Audit Committee Report),  
page 84 (Accounting Policies) and page 106 
(Notes).
The group has a net retirement benefit obligation 
of £7.6m (2014: £14.9m). This balance is significant 
in the context of the group balance sheet and  
is dependent on key judgemental assumptions, 
including discount rate, inflation rate and 
mortality rates adopted by the directors in  
the actuarial valuation. Given the judgements 
involved and that slight movements in these 
assumptions can have a significant impact on  
the overall obligation this was an area of signifi-
cant focus in our audit. In particular, the mortality 
assumption was outside the range that we  
would typically expect to see and hence  
additional focus was placed on the consideration 
of this assumption. 

Productions inventory carrying value 
(refer to page 43 (Audit Committee Report),  
page 84 (Accounting Policies) and page 100 
(Notes).
Productions inventory of £14.7m (2014: £14.7m) 
relates to associated costs incurred in the 
production of programming which is deferred  
on the Balance Sheet at the point of initial sale 
and charged to the income statement in line  
with the associated forecast future revenue.  
This is an area of focus because the charge to  
the income statement, and the carrying value  
of the deferred production inventory are based  
on judgements made by the Directors of 
associated future revenue.

Goodwill impairment assessment 
(refer to page 43 (Audit Committee Report),  
page 84 (Accounting Policies) and page 97  
(Notes).
The Group goodwill balance of £2.8m at the 
year-end (2014: £7.9m) relating to the Productions 
business is assessed for impairment on an annual 
basis or where there is an impairment trigger as 
required by IAS36. Goodwill has been tested for 
impairment by the Directors, as a result of the 
poor financial performance in 2015. This requires 
the Directors to prepare a value-in-use calculation 
that incorporates a number of significant 
judgements about the future profitability of  
the Productions business. The audit risk that  
we focussed on is that the goodwill balance  
may be overstated and that an impairment 
charge may be required.

We considered the reasonableness of the key assumptions used in  
the actuarial valuation, being the discount rate, inflation rate (based  
on the Retail Price Index and the Consumer Price Index) and mortality 
rates, assessing if they were a range acceptable by specialists.
All actuarial assumptions, with the exception of the mortality assump-
tions, fell within our expected range based on our knowledge and expe-
rience.  For the mortality assumptions, which fell outside of the range 
we would typically see, we used our specialist knowledge and 
experience to challenge the Directors on their rationale and what 
evidence they had to support it. Taking into account factors caused by 
the specific industry and location of the business, which the Directors 
evidenced through mortality studies they had commissioned, we 
agreed that the judgements made by the Directors was reasonable.

We analysed the Directors’ assessment of each production in the 
catalogue to determine, based on the past history of sales and licence 
periods, the appropriateness of their projected future revenues for  
each production individually, which are expected to be generated 
through associated sales in the UK and overseas, including digital sales.
We considered the actual sales in 2015 against last year’s forecast  
to establish the level of accuracy in management’s forecasting, and 
also reviewed management’s calculations of forecast revenues to 
arrive at a net present value.
We also performed sensitivities on the key assumptions about future 
associated sales to determine how much they would need to change 
before a further impairment was indicated. We consider any such 
changes to be unlikely. We concluded that the assumptions were 
appropriate and there was sufficient headroom, with the carrying value 
of inventory not greater than its net realisable value. 
From the testing performed, we consider that the judgements 
exercised by the Directors are reasonable and supportable, and  
that the carrying value of deferred production inventory is not 
materially misstated.

We evaluated the Directors’ future cash flow forecasts for  
the Productions business and their underlying assumptions,  
including comparing them to the latest budgets, and testing  
the underlying calculations. 
We challenged the discount rate by assessing the cost of capital  
for the company and comparable organisations and found it to  
be in line with our expectations of long term inflation.
We also considered the long term growth rate of 2% beyond the  
three year cash flows as being in line with our expectations.
When assessing the projected future cash flows of the Productions 
business it was determined by management that there was insufficient 
evidence, when comparing to historic trading to support the carrying 
value of goodwill. An impairment charge of £5.1m has been booked, 
which based on the audit procedures highlighted above, we agree  
is reasonable.
Based on our evaluation of the evidence obtained, we considered the 
remaining goodwill balance of £2.8m, to be sufficiently supported.

STV Annual Report and Accounts 2015STV Group consolidated financial statements

Independent Auditors’ Report to the Members of STV Group plc continued

How we tailored the audit scope
We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion  
on the financial statements as a whole, taking into 
account the geographic structure of the group, the 
accounting processes and controls, and the industry  
in which the group operates. 

We performed audit work over both the Consumer  
and Productions segments of the business.

Taken together, the segments and functions where we 
performed our audit work accounted for 100% of group 
revenues and 100% of group profit before tax.

Materiality
The scope of our audit was influenced by our application 
of materiality. We set certain quantitative thresholds  
for materiality. These, together with qualitative 
considerations, helped us to determine the scope of  
our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line 
items and disclosures and in evaluating the effect of 
misstatements, both individually and on the financial 
statements as a whole. 

Based on our professional judgement, we determined 
materiality for the financial statements as a whole  
as follows:

Overall group materiality

£914,848 (2014: £864,946).

How we determined it

Rationale for  
benchmark applied

5% of profit before tax and 
exceptional items (as disclosed 
on page 80).

We believe that profit before 
tax is the primary measure 
used by the shareholders in 
assessing the performance of 
the group, and is a generally 
accepted auditing benchmark.

We agreed with the Audit Committee that we would 
report to them misstatements identified during our audit 
above £45,742 (2014: £43,247) as well as misstatements 
below that amount that, in our view, warranted reporting 
for qualitative reasons.

Going concern
Under the Listing Rules we are required to review the 
directors’ statement, set out on page 84, in relation  
to going concern. We have nothing to report having 
performed our review. 

Under ISAs (UK & Ireland) we are required to report to you 
if we have anything material to add or to draw attention 
to in relation to the directors’ statement about whether 
they considered it appropriate to adopt the going concern 
basis in preparing the financial statements. We have 
nothing material to add or to draw attention to. 

As noted in the directors’ statement, the directors have 
concluded that it is appropriate to adopt the going 
concern basis in preparing the financial statements.  
The going concern basis presumes that the group and 
company have adequate resources to remain in 
operation, and that the directors intend them to do so,  
for at least one year from the date the financial 
statements were signed. As part of our audit we have 
concluded that the directors’ use of the going concern 
basis is appropriate. However, because not all future 
events or conditions can be predicted, these statements 
are not a guarantee as to the group’s and company’s 
ability to continue as a going concern.

Other required reporting
Consistency of other information
Companies Act 2006 opinions

In our opinion:

•   the information given in the Strategic Report and the 
Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with  
the financial statements; and

•   the information given in the Corporate Governance 

Statement set out on pages 38 to 49 with respect to 
internal control and risk management systems and 
about share capital structures is consistent with the 
financial statements.

Financial StatementsISAs (UK & Ireland) reporting

Under ISAs (UK & Ireland) we are required to report to you if, in 
our opinion:

•  information in the Annual Report is:
–   materially inconsistent with  

the information in the audited 
financial statements; or

We have  
no exceptions  
to report.

–   apparently materially incorrect 

based on, or materially 
inconsistent with, our knowledge 
of the group and company 
acquired in the course of 
performing our audit; or

–  otherwise misleading. 

•   the statement given by the directors 

on page 72, in accordance with 
provision C.1.1 of the UK Corporate 
Governance Code (the ‘Code’), that 
they consider the Annual Report 
taken as a whole to be fair, balanced 
and understandable and provides  
the information necessary for 
members to assess the group’s  
and company’s position and 
performance, business model  
and strategy is materially 
inconsistent with our knowledge  
of the group and company acquired 
in the course of performing  
our audit.

•   the section of the Annual Report  

on page 44, as required by provision 
C.3.8 of the Code, describing the  
work of the Audit Committee does 
not appropriately address matters 
communicated by us to the  
Audit Committee. 

77

The directors’ assessment of the prospects of the  
group and of the principal risks that would threaten  
the solvency or liquidity of the group

Under ISAs (UK & Ireland) we are required to report to you  
if we have anything material to add or to draw attention to  
in relation to:

•   the directors’ confirmation on  

page 22 of the Annual Report, in 
accordance with provision C.2.1  
of the Code, that they have carried 
out a robust assessment of the 
principal risks facing the group, 
including those that would threaten 
its business model, future 
performance, solvency or liquidity.

We have nothing 
material to add  
or to draw 
attention to.

We have  
no exceptions  
to report.

•   the disclosures in the Annual Report 
that describe those risks and explain 
how they are being managed or 
mitigated. 

We have nothing 
material to add  
or to draw 
attention to.

We have  
no exceptions  
to report.

We have nothing 
material to add  
or to draw 
attention to.

•   the directors’ explanation on page 21 
of the Annual Report, in accordance 
with provision C.2.2 of the Code, as  
to how they have assessed the 
prospects of the group, over what 
period they have done so and why 
they consider that period to be 
appropriate, and their statement as 
to whether they have a reasonable 
expectation that the group will be 
able to continue in operation and 
meet its liabilities as they fall due 
over the period of their assessment, 
including any related disclosures 
drawing attention to any necessary 
qualifications or assumptions. 

Under the Listing Rules we are required to review the 
directors’ statement that they have carried out a robust 
assessment of the principal risks facing the group and the 
directors’ statement in relation to the longer-term 
viability of the group. Our review was substantially less in 
scope than an audit and only consisted of making 
inquiries and considering the directors’ process supporting 
their statements; checking that the statements are in 
alignment with the relevant provisions of the Code; and 
considering whether the statements are consistent with 
the knowledge acquired by us in the course of performing 
our audit. We have nothing to report having performed 
our review.

STV Annual Report and Accounts 2015 
 
 
STV Group consolidated financial statements

Independent Auditors’ Report to the Members of STV Group plc continued

Adequacy of accounting records and information  
and explanations received
Under the Companies Act 2006 we are required to  
report to you if, in our opinion:
•   we have not received all the information and 

explanations we require for our audit; or

•   adequate accounting records have not been kept by 
the company, or returns adequate for our audit have 
not been received from branches not visited by us; or
•   the company financial statements and the part of the 

Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns.

We have no exceptions to report arising from this 
responsibility.

Directors’ remuneration
Directors’ remuneration report – Companies Act  
2006 opinion
In our opinion, the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report 
to you if, in our opinion, certain disclosures of directors’ 
remuneration specified by law are not made. We have no 
exceptions to report arising from this responsibility. 

Corporate governance statement
Under the Companies Act 2006 we are required to  
report to you if, in our opinion, a corporate governance 
statement has not been prepared by the company.  
We have no exceptions to report arising from  
this responsibility. 

Under the Listing Rules we are required to review the part 
of the Corporate Governance Statement relating to ten 
further provisions of the Code. We have nothing to report 
having performed our review. 

Responsibilities for the financial statements  
and the audit
Our responsibilities and those of the directors
As explained more fully in the Statement of Directors’ 
Responsibilities set out on page 71, the directors  
are responsible for the preparation of the financial 
statements and for being satisfied that they give a  
true and fair view.

Our responsibility is to audit and express an opinion on 
the financial statements in accordance with applicable 
law and ISAs (UK & Ireland). Those standards require us  
to comply with the Auditing Practices Board’s Ethical 
Standards for Auditors.

This report, including the opinions, has been prepared  
for and only for the company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies 
Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report 
is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

What an audit of financial statements involves
An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to 
give reasonable assurance that the financial statements 
are free from material misstatement, whether caused by 
fraud or error. This includes an assessment of: 

•   whether the accounting policies are appropriate to the 
group’s and the company’s circumstances and have 
been consistently applied and adequately disclosed; 
•   the reasonableness of significant accounting estimates 

made by the directors; and

•  the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing 
the directors’ judgements against available evidence, 
forming our own judgements, and evaluating the 
disclosures in the financial statements.

Financial Statements79

We test and examine information, using sampling and 
other auditing techniques, to the extent we consider 
necessary to provide a reasonable basis for us to draw 
conclusions. We obtain audit evidence through testing the 
effectiveness of controls, substantive procedures or a 
combination of both. 

In addition, we read all the financial and non-financial 
information in the Annual Report to identify material 
inconsistencies with the audited financial statements and 
to identify any information that is apparently materially 
incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the 
audit. If we become aware of any apparent material 
misstatements or inconsistencies we consider the 
implications for our report.

Kenneth Wilson (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Glasgow

March 2016

• 

• 

 The maintenance and integrity of the STV Group plc website is  
the responsibility of the directors; the work carried out by the 
auditors does not involve consideration of these matters and, 
accordingly, the auditors accept no responsibility for any changes 
that may have occurred to the financial statements since they 
were initially presented on the website.
 Legislation in the United Kingdom governing the preparation  
and dissemination of financial statements may differ from 
legislation in other jurisdictions.

STV Annual Report and Accounts 2015Financial Statements

Consolidated income statement

Year ended 31 December 2015

Revenue

Net operating expenses 

Operating profit

Analysed as:
Operating profit before exceptional items
Exceptional items

Operating profit 

Finance costs  – borrowings
  – IAS 19 pension

Profit before tax

Tax credit/(charge)

Profit for the year

Earnings per share 
Basic
Diluted 

Note

2015 
£m

2014  
£m 

6

7

9

10
10

11

12
12

 116.5 

 120.4 

 (105.0)

 (100.9)

 11.5 

 19.5 

 20.3 
 (8.8)

 11.5 

 (1.2)
 (0.5)

 (1.7)

 9.8 

 1.6 

 19.5 
– 

 19.5 

 (2.2)
 – 

 (2.2)

 17.3 

 (2.6)

 11.4 

 14.7 

29.8p
29.0p

38.7p
37.6p

The above consolidated income statement should be read in conjunction with the accompanying notes.

Consolidated statement of comprehensive income

Year ended 31 December 2015

Profit for the year

Items that will not be reclassified to profit or loss:
Remeasurement of defined benefit pension schemes
Deferred tax (charge)/credit thereon

Other comprehensive expense

Total comprehensive income/(expense) for the year

Note

2015 
£m

2014  
£m 

29
23

 11.4 

 14.7 

 (0.6)
 (0.2)

 (0.8)

 (22.1)
 4.4 

 (17.7)

 10.6 

 (3.0)

The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.

The company has elected to take the exemption under section 408 of the Companies Act 2006 not to present the 
parent company profit and loss account or statement of comprehensive income. The profit for the parent company 
for the year was £87.7m (2014: £9.4m).

Consolidated and parent company balance sheets

at 31 December 2015

81

Non-current assets
Goodwill 
Other intangible assets
Property, plant and equipment
Investments
Deferred tax asset

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total assets

Equity attributable to owners of the parent
Ordinary shares
Share premium 
Merger reserve
Other reserve
Accumulated (losses)/profit

Total equity

Non-current liabilities
Borrowings 
Derivative financial instruments
Retirement benefit obligations
Provisions 

Current liabilities
Trade and other payables
Provisions 

            Group

            Company

Note

2015 
£m

2014 
£m 

2015 
£m

2014 
£m 

14
15
16
17
23

18
19
20

25
25

22
21
29
24

21
24

 2.8 
 1.7 
7.5
 0.7 
 9.6 

22.3

 19.2 
 22.1 
 13.7 

 55.0 

 7.9 
 1.6 
 8.8 
 1.2 
 7.4 

 26.9 

 18.3 
 23.1 
 19.8 

 61.2 

 – 
 – 
 – 
 47.9 
 1.4 

 49.3 

 – 
 – 
 – 
 48.4 
 1.9 

 50.3 

 – 
 214.1 
 – 

 214.1 

 – 
 152.8 
 – 

 152.8 

77.3

 88.1 

 263.4 

 203.1 

 19.6 
 101.8 
 173.4 
 0.9 
 (284.8)

 10.9 

 19.6 
 101.8 
 173.4 
 0.6 
 (291.9)

 3.5 

 19.6 
 101.8 
 – 
 0.9 
 108.4 

 230.7 

 19.6 
 101.8 
 – 
 0.6 
 25.0 

 147.0 

 39.4 
 0.1 
 7.8 
 0.5 

 47.8 

18.3
 0.3 

18.6

 49.2 
 0.2 
 14.9 
 0.6 

 64.9 

 19.3 
 0.4 

 19.7 

 – 
 – 
 – 
 – 

 – 

 – 
 – 
 – 
 – 

 – 

 32.7 
 – 

 32.7 

 56.1 
 – 

 56.1 

Total liabilities

66.4

 84.6 

 32.7 

 56.1 

Total equity and liabilities

77.3

 88.1 

 263.4 

 203.1 

The above consolidated balance sheet should be read in conjunction with the accompanying notes.

The consolidated financial statements on pages 80 to 108 were approved by the Board on 14 March 2016  
and were signed on its behalf by:

Rob Woodward 
Chief Executive 

George Watt
 Chief Financial Officer 

STV Annual Report and Accounts 2015 
Consolidated and parent company  
statement of changes in equity

Year ended 31 December 2015

Group
Balance at 1 January 2015

Profit for the year
Other comprehensive expense
Total comprehensive income for the year

Own shares acquired
Equity-settled share-based payments
Deferred tax credit on other  
  post employment benefits
Dividends

Ordinary 
shares  
£m

Equity attributable to owners of the parent
Share 
premium  
£m

Merger 
reserve  
£m

Other  
reserve 
£m

Accumulated 
(losses)/profit 
£m

Total 
Equity 
£m

 19.6 

 101.8 

 173.4 

 0.6 

 (291.9)

 3.5 

– 
– 

– 

 – 
 – 

 – 
 – 

– 
– 

– 

 – 
 – 

 – 
 – 

– 
– 

– 

 – 
 – 

 – 
 – 

– 
– 

– 

 – 
 0.3 

 – 
 – 

 11.4 
 (0.8)

 10.6 

 (0.9)
 – 

 0.8 
 (3.4)

 11.4 
 (0.8)

 10.6 

 (0.9)
 0.3 

 0.8 
 (3.4)

 10.9 

Balance at 31 December 2015

 19.6 

 101.8 

 173.4 

 0.9 

 (284.8)

Balance at 1 January 2014

 19.5 

 112.0 

 173.4 

 0.3 

 (297.6)

 7.6 

Profit for the year
Other comprehensive expense

Total comprehensive expense for the year

Share premium reduction
Issue of share capital
Own shares acquired
Value of employee services
Equity-settled share-based payments
Dividends

– 
– 

– 

 – 
 0.1 
 – 
 – 
 – 
 – 

– 
– 

– 

 (11.0)
 0.8 
 – 
 – 
 – 
 – 

– 
– 

– 

 – 
 – 
 – 
 – 
 – 
 – 

Balance at 31 December 2014

 19.6 

 101.8 

 173.4 

Company
Balance at 1 January 2015

Profit for the year

Total comprehensive income for the year

Own shares acquired
Equity-settled share-based payments
Dividends

 19.6 

 101.8 

 – 

 – 

 – 
 – 
 – 

 – 

 – 

 – 
 – 
 – 

Balance at 31 December 2015

 19.6 

 101.8 

Balance at 1 January 2014

 19.5 

 112.0 

Profit for the year

Total comprehensive income for the year

Share premium reduction
Issue of share capital
Own shares acquired
Value of employee services
Equity-settled share-based payments
Dividends

 – 

 – 

 – 
 0.1 
 – 
 – 
 – 
 – 

 – 

 – 

 (11.0)
 0.8 
 – 
 – 
 – 
 – 

Balance at 31 December 2014

 19.6 

 101.8 

 – 

 – 

 – 

 – 
 – 
 – 

 – 

 – 

 – 

 – 

 – 
 – 
 – 
 – 
 – 
 – 

 – 

– 
– 

– 

 – 
 – 
 – 
 – 
 0.3 
 – 

 0.6 

 14.7 
 (17.7)

 (3.0)

 11.0 
 – 
 (0.9)
 0.2 
 – 
 (1.6)

 (291.9)

 14.7 
 (17.7)

 (3.0)

 – 
 0.9 
 (0.9)
 0.2 
 0.3 
 (1.6)

 3.5 

 0.6 

 25.0 

 147.0 

 – 

 – 

 – 
 0.3 
 – 

 0.9 

 0.3 

 – 

 – 

 – 
 – 
 – 
 – 
 0.3 
 – 

 0.6 

 87.7 

 87.7 

 (0.9)
 – 
 (3.4)

 87.7 

 87.7 

 (0.9)
 0.3 
 (3.4)

 108.4 

 230.7 

 6.9 

 138.7 

 9.4 

 9.4 

 11.0 
 – 
 (0.9)
 0.2 
 – 
 (1.6)

 25.0 

 9.4 

 9.4 

 – 
 0.9 
 (0.9)
 0.2 
 0.3 
 (1.6)

 147.0 

Financial StatementsConsolidated and parent company  
statement of cash flows

Year ended 31 December 2015

83

Operating activities
Cash generated by operations
Interest paid
Pension deficit funding – recovery plan payment

Net cash generated by operating activities

Investing activities
Purchase of investment
Capitalised web development spend
Purchase of property, plant and equipment

Note

26

             Group

             Company

2015 
£m

2014 
£m

2015 
£m

2014 
£m

 20.0 
 (1.2)
 (7.8)

 20.9 
 (1.8)
 (5.5)

 11.0 

 13.6 

 (0.5)
 (1.2)
 (1.1)

 (0.3)
 (1.0)
 (4.0)

 0.2 
 – 
 – 

 0.2 

 (0.5)
 – 
 – 

 3.7 
 (1.8)
 – 

 1.9 

 (0.3)
 – 
 – 

Net cash used in investing activities

 (2.8)

 (5.3)

 (0.5)

 (0.3)

Financing activities
Purchase of treasury shares
Borrowings (repaid)/drawn
Dividends paid

 (0.9)
 (10.0)
 (3.4)

– 
 4.3 
 (1.6)

 (0.9)
 – 
 (3.4)

Net cash (used by)/generated from financing activities

 (14.3)

 2.7 

 (4.3)

Net (decrease)/increase in cash and cash equivalents

 (6.1)

 11.0 

 (4.6)

Cash and cash equivalents at beginning of year

 19.8 

 8.8 

 – 

Cash and cash equivalents at end of year

26

 13.7 

 19.8 

 (4.6)

 – 
 – 
 (1.6)

 (1.6)

 – 

 – 

 – 

Although not required under IFRS the Directors have provided the following reconciliation of net debt for further 
clarity. Net debt represents Group borrowings less cash and cash equivalents.

Reconciliation of movement in net debt 
Year ended 31 December 2015 

Opening net debt
Net (decrease)/increase in cash and cash equivalents
Movement in debt financing

Closing net debt

Note

            Group

2015 
£m

 (29.4)
 (6.1)
 9.8 

2014 
£m

 (35.7)
 11.0 
 (4.7)

26

 (25.7)

 (29.4)

STV Annual Report and Accounts 2015Notes to the financial statements 

for the year ended 31 December 2015

1.   General information

   STV Group plc (‘the Company’) and its subsidiaries (together, ‘the Group’) is listed on the London Stock Exchange 
and incorporated and domiciled in the UK. The address of the registered office is Pacific Quay, Glasgow, G51 1PQ. 
The principal activities of the Group are the production and broadcasting of television programmes, internet 
services and the sale of advertising airtime and space in these media.

2.   Adoption of new and revised standards

   There are no new IFRS or IFRICs that are effective for the first time this year that have a material effect  

on the Group. 

   New standards, amendments and interpretations issued but not effective for the financial year beginning  

1 January 2015 and not early adopted: IFRS 15, “Revenue from contracts with customers”; IFRS 9, “Financial 
instruments”; and IFRS 16, “Leases”.

   There are no other IFRSs or IFRIC interpretations that are not yet effective that would be expected to have  

a material impact on the Group.

3.   Significant accounting policies

 The principal accounting policies applied in the preparation of these consolidated financial statements  
are set out below. These policies have been consistently applied to all the years presented.

  Basis of preparation
   The consolidated financial statements have been prepared in accordance with IFRS and IFRS Interpretations 

Committee (IFRS IC) interpretations, as adopted by the European Union and the Companies Act 2006 applicable 
to companies reporting under IFRS. The consolidated financial statements have been prepared on a going 
concern basis and under the historical cost convention. The Group adopted IFRS for the preparation of the 
parent company financial statements for the first time during the year. The transition to IFRS did not result  
in any changes to previously reported results.

   The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting 

estimates. It also requires management to exercise its judgement in the process of applying the Group’s 
accounting policies. The areas involving a higher degree of judgement or complexity, or areas where 
assumptions and estimates are significant to the consolidated financial statements are disclosed in note 5.

  Going concern
   The Group continues to review forecasts to determine the impact of both the short term and long term liquidity 
position. After making appropriate enquiries the Group considers it appropriate to adopt the going concern basis 
in preparing its consolidated financial statements.

  Consolidation
   The financial statements comprise a consolidation of the financial statements of the Company and all its 
subsidiaries up to 31 December each year. Subsidiaries are entities over which the Company has control.  
The Company controls an entity when the Company has existing rights that give it the current ability to direct  
the activities that affect the Company’s returns and exposure or rights to variable returns from the entity. 
Subsidiaries are included in the consolidated financial statements of the Company from the date control of  
the subsidiary commences until the date that control ceases. Intra-group balances and any unrealised gains  
and losses or income and expenses arising from intra-group transactions are eliminated in preparing the 
consolidated financial statements.

  Segment reporting
   Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating decision-maker. The chief operating decision-maker, who is responsible for allocating resources  
and assessing performance of the operating segments, has been identified as the Group’s Chief Executive.

  Foreign currency translation
   Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing  
on the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at  
the balance sheet date are reported at the rates of exchange prevailing at that date.

Financial Statements 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
85

  Property, plant and equipment
   The Group’s policy is to state property, plant and equipment at cost less accumulated depreciation and any 

recognised impairment loss. Cost includes the original purchase price of the asset and the costs attributable  
to bringing the asset to its working condition for its intended use.

   Depreciation is provided to write off the cost of tangible non-current assets, less estimated residual values,  

by equal annual instalments as follows:

Leasehold buildings

between 5% and 10%

Plant, technical equipment and other

between 10% and 20%

Residual values and useful economic lives are reviewed annually. Depreciation is charged on all additions to,  
or disposals of, depreciating assets in the year of purchase or disposal.

  Any impairment in value is charged to the income statement.

  Intangible assets
  Goodwill
   Goodwill arising on consolidation represents the excess of the consideration transferred and the amount of  

any non-controlling interest in the acquiree over the fair value of the identifiable assets and liabilities (including 
intangible assets) of the acquired entity at the date of acquisition. Goodwill is recognised as an asset and 
assessed for impairment annually or more frequently as triggering events occur. Any impairment is recognised 
immediately in the income statement.

   Goodwill arising on acquisitions before the date of transition to IFRS has been retained at the previous UK GAAP 
amounts subject to being tested for impairment. Goodwill written off to reserves under UK GAAP prior to 1998  
has not been restated and is not included in determining any subsequent profit or loss on disposal.

  Other intangible assets
   Other intangible assets are held at cost less accumulated amortisation and any provision for impairment. Included 

within intangible assets are assets in the course of construction which comprise primarily web development 
projects including directly attributable costs to bring the assets into use and may include capitalised borrowing 
costs. Amortisation is provided at the following rates per annum to write off the costs of other intangible assets, 
less residual value, on a straight line basis from the date on which they are brought into use:

Internally generated software 

between 10% and 25%

  Impairment
   Assets that have an indefinite useful life are not subject to amortisation and are tested at least annually or 
whenever there is an indicator of impairment. Assets that are subject to amortisation or depreciation are 
reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may 
not be recoverable. An impairment loss is recognised in the income statement for the amount by which the 
asset’s carrying value exceeds its recoverable amount. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units).

   The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset.

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements 

continued

  Inventories
   Inventories are stated at the lower of cost or net realisable value. Cost comprises direct materials, and where 

applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their 
present location and condition. Net realisable value represents the estimated selling price less estimated costs  
of completion and the estimated selling costs.

  Recorded programmes and films
   Recorded programmes are valued at direct cost including labour and overheads, less appropriate provisions,  
and are written off after the first transmission or sale. Programming made for third parties is valued at cost,  
less appropriate provisions, and is charged to the income statement against related income.

  The carrying value of inventory is assessed each year at the balance sheet date.

  Financial assets and liabilities
   Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes  

a party to the contractual provisions of the instrument.

i) Trade receivables

   Trade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate 
allowances for estimated irrecoverable amounts. A provision is established for trade receivables if there is 
objective evidence that the Group will not be able to collect all amounts due according to the original terms  
of the receivables.

ii) Investments

   Investments are measured at cost, less, where approprirate allowances for impairment. The investments  

is measured at cost because the fair value cannot be reliably measured.

iii) Cash and cash equivalents

   Cash and cash equivalents comprise cash on hand and demand deposits and other short-term highly liquid 
investments that are readily convertible to a known amount of cash and are subject to an insignificant risk  
of changes in value.

 iv) Bank borrowings

   Interest-bearing bank loans and overdrafts are initially recorded at fair value being the proceeds received,  

net of direct issue costs. They are subsequently measured at amortised cost using the effective interest rate. 
Finance costs, including premiums payable on settlement or redemption and direct issue costs, are accounted 
for on an accruals basis to the income statement and are added to the carrying amount of the instrument  
to the extent that they are not settled in the period in which they arise.

 v) Trade payables

   Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the 

effective interest method.

 vi) Equity instruments

  Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs.

  vii) Derivative financial instruments and hedge accounting
   The Group uses derivative financial instruments to hedge its exposure to fluctuations in interest. Instruments 

accounted for as hedges are designated as a hedge at the inception of contracts.

   In order to qualify for hedge accounting, the Group is required to document in advance the relationship between 
the item being hedged and the hedging instrument. The Group is also required to document and demonstrate  
an assessment of the relationship between the hedged item and the hedging instrument, which shows that the 
hedge will be highly effective on an ongoing basis. This effectiveness testing is re-performed at the end of each 
quarter end to ensure that the hedge remains highly effective.

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
87

    The fair value of interest rate swaps is based on the market price (LIBOR) of comparable instruments at the 

measurement date. 

   The fair value of the interest rate swap contracts are calculated on a discounted cash flow basis using market 
forward rates. Gains or losses arising from the movement to fair value are taken to the income statement. 

  Taxation
   Taxation expense comprises current and deferred tax. Tax is recognised in the income statement, except to  

the extent it relates to items recognised in other comprehensive income or directly in equity, in which case the 
related tax is also recognised in other comprehensive income or directly in equity.

   Current tax is based on taxable profits for the financial period using tax rates that are in force during the period. 
Taxable profit differs from net profit as reported in the income statement because it excludes items of income  
or expense that are taxable or deductible in other financial years and it further excludes items that are never 
taxable or deductible.

   Deferred tax is the tax expected to be payable or recoverable on temporary differences between the carrying 

amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the 
computation of taxable profit, and is accounted for using the balance sheet liability method. Deferred tax is 
calculated using tax rates that have been enacted or substantially enacted at the balance sheet date and are 
expected to apply when the related deferred income tax asset is realised or the deferred tax liability settled.

   Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax liabilites are 
recognised for taxable temporary differences arising on investments in subsidiaries, except where the reversal  
of the temporary difference can be controlled by the Group and it is probable that the difference will not reverse 
in the foreseeable future.

   Deferred tax assets are recognised to the extent it is probable that taxable profits will be available against which 
the deductible temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profits 
will be available to allow all or part of the asset to be recovered.

   Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax 
assets against current tax liabilities and when the deferred income taxes assets and liabilities relate to income 
taxes levied by the same taxation authority on either the taxable entity or different taxable entities where there  
is an intention to settle the balances on a net basis.

  Pensions
   For defined benefit pension schemes, the difference between the fair value of the assets and the present value  
of the defined benefit obligation is recognised as an asset or liability in the balance sheet. The defined benefit 
obligation is actuarially calculated using the projected unit credit method.

  The defined benefit cost is made up of three categories:

   i) The service cost of providing retirement benefits to employees during the year, together with the cost of any 

benefits relating to past service, is charged to operating profit in the year.

   ii) The net interest expense or income is recognised within finance costs. Net interest expense includes a credit 
representing the expected return on the assets of the retirement benefit schemes and a charge representing  
the expected increase in the liabilities of the retirement benefit schemes during the year.

  iii) Actuarial gains and losses are recognised immediately in the statement of comprehensive income.

  Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

STV Annual Report and Accounts 2015 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements 

continued

  Share-based payments
   The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based 

payments are measured at fair value of the equity instruments at the grant date. The fair value excludes the 
effect of non market-based vesting conditions.

   The fair value determined at the grant date of the equity-settled share-based payments is expensed on a 
straight-line basis over the vesting period, based on the Group’s estimate of equity instruments that will 
eventually vest. At each balance sheet date, the Group revises its estimate of the number of equity instruments 
expected to vest as a result of the effect of non market-based vesting conditions. The impact of the revision of 
the original estimates, if any, is recognised in profit and loss such that the cumulative expense reflects the 
revised estimate, with a corresponding adjustment to the equity-settled employee benefits reserve.

   Fair value is measured by use of the Black & Scholes model or Monte Carlo model as relevant. The expected lives 

used in the model have been adjusted, based on management’s best estimate, for the effects of non-
transferability, exercise restrictions and behavioural considerations.

  Provisions
  Onerous contracts
   Provisions for onerous contracts are recognised when the Group has a detailed forecast of future losses from  

the contract.

  Revenue recognition
   Revenue is measured at the fair value of the consideration received or receivable and represents amounts 

receivable for goods and services provided in the normal course of business, net of discounts and VAT. Revenue 
from the sale of goods is recognised when the Group has transferred the significant risks and rewards of 
ownership and control of the goods sold and the amount of revenue can be measured reliably. Key classes  
of revenue are recognised on the following basis:

Airtime revenue

Sponsorship

on transmission

evenly over the life of the contract

Programme production

on delivery

   Revenue on barter transactions is recognised only when the goods or services being exchanged are  

of a dissimilar nature.

  Dividend income
  Dividend income is recognised when the right to receive payment is established.

  Leasing
   All leases are operating leases and the costs in respect of operating leases are charged on a straight-line basis  
over the lease term. The value of any lease incentive received to take on an operating lease (for example, a rent 
free period) is recognised as deferred income and is released over the life of the lease.

  Dividend distribution
   Final dividends are recorded in the financial statements in the period in which they are approved by the 

Company’s shareholders. Interim dividends are recorded in the period in which they are approved and paid.

  Exceptional items
   Exceptional items are items that are unusual because of their size, nature or incidence and which the Directors 

consider should be disclosed separately to enable a full understanding of the Group’s results.

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
89

4.   Financial risk management 

  Capital management
   The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going 

concern in order to provide returns for shareholders and benefits for other stakeholders and to maintain an 
optimal capital structure to reduce the cost of capital.

   The capital structure of the Company consists of debt, which includes the bank loans disclosed in note 22,  
cash and cash equivalents and equity attributable to equity holders of the parent, comprising issued share 
capital, reserves and retained earnings.

   The Group monitors capital on the basis of the gearing ratio. This ratio is calculated as net debt divided by total 
capital. Net debt is calculated as total borrowings less cash and cash equivalents. Total capital is calculated as 
‘equity’ as shown in the consolidated balance sheet plus net debt. The gearing ratios at 31 December 2015  
and 2014 were as follows:

Total borrowings (note 22)
Cash and cash equivalents (note 20)

Net Debt
Total equity

Total capital

 Covenants

2015  
£m

39.4 
(13.7)

25.7 
10.9 

36.6 

2014  
£m

 49.2
 (19.8)

 29.4
 3.5 

 32.9

70%

89%

   The Group is subject to two financial covenants in respect of its committed borrowing facilities at the balance 

sheet date. The terms of the Facility Agreement contain the following covenants (i) the ratio of average net debt  
to adjusted earnings (pre exceptional) before interest, tax, depreciation and amortisation (EBITDA) and (ii) the 
ratio of adjusted EBITDA to cash interest, both of which are tested quarterly. The Group complied with all the 
covenants in each of the test periods to the balance sheet date.

  Derivative financial instruments
   The Group’s policy is to minimise the exposure to interest rates by ensuring an appropriate balance of floating  
and fixed rates. The Group’s primary funding is at floating rates through its bank facilities. In order to manage  
its associated interest rate risk, the Group uses interest rate swaps to vary the mix of fixed and floating rates. 
Interest rate swap contracts of £15.0m (2014: £15.0m) were entered into on 9 July 2014 and expire in July 2016. 
Fair value is based on the market price of these instruments at the balance sheet date. In accordance with IFRS 
7, the interest rate swaps are considered to be level 2 with the fair value being calculated at the present value  
of the estimated future cash flows using market interest rates.

  Financial risk management objectives
   The Group’s activities expose it to a variety of financial risks: currency risk, credit risk, liquidity risk and cash flow 
interest rate risk. The Group’s overall risk management programme focuses on the unpredictability of financial 
markets and seeks to minimise potential adverse effects on the Group’s financial performance. The Group uses 
derivative financial instruments to hedge certain risk exposures.

   Risk management is carried out under policies approved by the Board with financial risks being identified, 

evaluated and hedged in close co-operation with the Group’s operating divisions. The Board provides written 
principles for overall risk management, as well as written policies covering specific areas, such as currency risk, 
interest rate risk, credit risk, use of financial instruments and investing excess liquidity.

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements 

continued

i) Currency risk

   The Group operates almost wholly within the UK and is exposed to minimal currency risk. The Group’s 

borrowings are denominated in Sterling which is also the Group’s intra-UK net currency flow. Currency risk arises 
primarily with respect to the Euro and the US dollar and from future commercial transactions and trade assets 
and liabilities in foreign currencies. No further active management of currency risk is required.

   The Group has minimal exposure to currency risk and it is Group policy to ensure that all material payments or 
receipts are fully hedged. At 31 December 2015 the Group had no forward foreign currency contracts in place 
(2014: £nil).

ii) Credit risk

   Credit risk is the risk of losses due to the failure of the Group’s customers to meet their payment obligations 

towards the Group. The Group has no significant concentration of credit risk. It has policies in place to ensure 
that sales are made to customers with an appropriate credit history. Independent credit ratings are sought for 
all potential customers and based on the outcome of the feedback from the ratings agency a judgement is 
made on the appropriate level of credit to be given. Derivative transaction counterparties are limited to high-
credit/quality financial institutions.

iii) Liquidity risk

   Liquidity risk is the risk that the Group will be unable to meet its payment obligations. Prudent liquidity 

management implies maintaining sufficient cash and marketable securities, the availability of funding through an 
adequate amount of committed credit facilities and the ability to close out market positions. Due to the nature of 
the underlying business, the aim is to maintain flexibility in funding by keeping committed credit lines available.

   Management monitors rolling forecasts of the Group’s liquidity reserve (comprises of the undrawn borrowing 
facility (note 22) and cash and cash equivalents (note 20)) on the basis of expected cash flow. This is generally 
carried out at a group level. In addition, the Group’s liquidity management policy includes projecting cash flows 
and considering the level of liquid assets necessary to meet these: monitoring balance sheet liquidity ratios 
against internal targets and bank facility requirements; and maintaining debt financing plans.

iv) Cash flow interest rate risk

   As the Group has no significant interest bearing assets, the Group’s income and operating cash flows are 

substantially independent of changes in market interest rates.

   The Group’s interest rate risk arises from long-term borrowings. Borrowings issued at short-term floating rates 
expose the Group to cash flow interest rate risk. Group policy is to maintain between 30% and 50% of its core 
borrowings in hedged instruments.

   A monthly sensitivity analysis is carried out, and on the level of borrowings of the Group at 31 December 2015,  

a movement of 0.25% in interest rates would change the level of interest paid in the year by +/- £0.1m  
(2014: £0.1m). 0.25% is considered a reasonably possible change.

   The Group manages its cash flow interest rate risk by using floating-to-fixed interest rate swaps. Such interest 
rate swaps have the economic effect of converting borrowing from floating rates to fixed rates. Generally, the 
Group raises long-term borrowings at floating rates and swaps them into fixed rates that are lower than those 
available if the Group borrowed at fixed rate directly. Under the interest rate swaps, the Group agrees with other 
parties to exchange, at specific intervals (mainly quarterly), the difference between fixed contract rates and 
floating rate interest amounts calculated by reference to the agreed notional principal amounts. An interest  
rate swap was entered into on 9 July 2014 and expires in July 2016.

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
91

5.   Critical accounting estimates and judgements

 In the application of the Group’s accounting policies, which are described in note 3, management are required to 
make judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not 
readily apparent from other sources. The estimates and judgements are continually evaluated and are based on 
historical experience and other factors, including expectations of future events that are believed to be reasonable 
under the circumstances. Actual results may differ from these estimates.

 The key assumptions concerning the future, and other key sources of estimation uncertainty at the balance sheet 
date, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year, are discussed below.

  Impairment of goodwill

 Determining whether goodwill is impaired requires an estimation of the value-in-use of the cash-generating units 
to which the goodwill has been allocated. The value-in-use calculation requires the entity to estimate the future 
cash flows expected to arise from the cash-generating unit and a suitable discount rate in order to calculate the 
present value. Details of the impairment testing are set out in note 14.

  Pension benefits

 The present value of the pension obligations depends on a number of factors that are determined on an actuarial 
basis using a number of assumptions. The assumptions used in determining the net cost (income) for pensions 
include the discount rate. Any changes in these assumptions will impact the carrying amount of pension 
obligations. In the event of the pension liability becoming a surplus, the company legally has an unconditional 
right to that surplus and this has been agreed with the scheme trustees.

 The Group determines the appropriate discount rate at the end of each year. This is the interest rate that should  
be used to determine the present value of estimated future cash outflows expected to be required to settle the 
pension obligations. In determining the appropriate discount rate, the Group considers the interest rates of 
high-quality corporate bonds that are denominated in the currency in which the benefits will be paid, and that 
have terms to maturity approximating the terms of the related pension liability.

 Other key assumptions for pension obligations are based in part on current market conditions. Additional 
information is disclosed in note 29.

  Inventory

 Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost or net 
realisable value. Programme costs are expensed in line with expected future revenues which are a judgemental 
area. A detailed forecast of future secondary sales is prepared by management based on historic experience and 
expected future trends. £2.3m was expensed through the income statement in the year (2014: £2.5m).

  Deferred tax asset recognition

 Deferred tax assets are recognised if sufficient future taxable profit is available. Management evaluates the 
recoverability of deferred tax assets based on projected future taxable profits and as future developments are 
uncertain and partly beyond management’s control, assumptions are necessary to estimate future taxable profits 
as well as the period in which deferred tax assets will recover. £5.1m was recognised during the year (2014: £nil)  
in respect of tax losses previously unrecognised.

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements 

continued

6.   Business segments

   The Group’s Chief Executive, the chief operating decision maker, considers the business primarily from a product 

perspective. Under IFRS 8, the reportable segments are therefore Consumer and Productions.

  The performance of the segments is assessed based on a measure of adjusted operating profit.

Segment revenues

Consumer
Productions

  Revenue in 2015 includes £0.9m of revenues from sources outside the UK (2014: £0.8m).

Segment result

Consumer
Productions

Exceptional fixed/intangible asset write off attributable to Consumer
Exceptional goodwill impairment attributable to Productions
Other exceptional items attributable to Group:
Investment write-down
Management incentive plan
Operating profit
Financing
Profit before tax
Tax charge

Profit attributable to owners of the parent

  Operating profit in 2015 includes £0.4m arising outside the UK (2014: £0.4m).

             External revenue

2015 
£m

108.2
8.3

116.5

2015 
£m

19.9
0.4

 20.3 

(1.0)
(5.1)

(1.0)
(1.7)
11.5 
 (1.7)
 9.8 
 1.6 

11.4 

2014
£m

107.1
13.3

120.4

2014  
£m

19.1
0.4

 19.5 

–
–

–
–
 19.5 
 (2.2)
 17.3 
 (2.6)

 14.7

Segment assets and liabilities

Consumer
Productions

Total of all segments

Unallocated corporate

Consolidated

             Assets

             Liabilities

2015 
£m

 38.8 
 29.1 

 67.9 

2014 
£m

 39.2 
 32.5 

 71.7 

2015 
£m

 13.4 
 2.0 

 15.4 

2014 
£m

 13.5
 3.9

17.4

 9.4 

 16.4 

 51.0 

 67.2

 77.3 

 88.1 

 66.4 

 84.6

Financial Statements 
 
 
  
 
 
93

              Consumer

                Productions

2015 
£m

2.3
2.5

2014 
£m

5.0
2.0

2015 
£m

2014 
£m

–
–

–
–

Other segment information  

Capital additions
Depreciation and amortisation

   Segment assets consist primarily of goodwill, property, plant and equipment, inventories and trade and other 

receivables and cash and bank deposits.

   Segment liabilities comprise operating liabilities including trade and other payables and provisions. They exclude 

Group borrowings, retirement benefit obligations, tax liabilities and other non-current liabilities.

  All the net assets in 2014 and 2015 were held in the UK and therefore operate in a single geographical segment.

7.   Operating expenses by nature

Programming costs
Staff costs
Other external charges
Depreciation and amortisation
Operating lease charges
Other operating charges

Exceptional items

Services provided by the Group’s auditors
During the year the Group obtained the following services from the Company’s auditors:

Group
Fees payable to Company auditors for the audit of parent company  
  and consolidated financial statements
Fees payable to the Company’s auditors and it’s associates for other services: 
– The audit of Company’s subsidiaries pursuant to legislation
– Audit-related assurance services
– Tax advisory services
– Tax compliance services
– Other services

2015  
£m

51.0
24.4
15.8
2.5
2.4
0.1
96.2
8.8 

 105.0 

2014  
£m

55.0
23.2
18.4
2.0
2.1
0.2
100.9
 – 

100.9

82

21
24
69
33
8

77

21
24
91
41
51

237

305

Included in the audit fees payable is £5,000 (2014: £5,000) paid in respect of the parent company.

Other services comprise employee benefit advisory services.

Fees in respect of STV Group plc pension schemes

Audit

2015  
£000

21

2014  
£000

21

STV Annual Report and Accounts 2015 
 
 
 
Notes to the financial statements 

continued

8.   Staff 

  The average monthly number of employees (including executive directors) was:

Consumer and Productions
Established
Contract

  Contract staff numbers consist of employees on fixed-term contracts.

  Their aggregate remuneration comprised:

Wages and salaries
Social security costs
Other pension costs

2015 
Number

2014 
Number

451 
45 

496 

 411
 34

 445

2015  
£m

19.6 
1.8 
3.0 

24.4 

2014  
£m

 19.4
 1.8
 2.0

 23.2

  Details of directors’ remuneration is provided in the Remuneration Report on pages 50 to 69. 

9.   Exceptional items

  The tax effect on exceptional items during the year was £0.2m credit (2014: £nil).

  Goodwill impairment
   During the year a provision for impairment of £5.1m has been recognised against the carrying value of goodwill 

to reflect the historic trading performance in Productions.

  Investment write-down
   A provision of £1.0m has been made against the carrying value of the Group’s investment in MirriAd Limited. 

MirriAd failed to complete a strategically important fundraising round in April and required immediate funding 
to continue trading. The Group supported a rescue of the business with £0.5m of new investment as part of two 
funding packages totalling £10.6m. However, the price of that investment fully recognised the parlous state of 
MirriAd and resulted in the existing investment being impaired.

  Fixed/intangible asset write off 
   £1.0m of fixed and intangible assets has been written off during the year. The write off is in relation to City 

Online services and redundant STV Player platforms.

  Management incentive plan
   A provision of £1.7m for costs in relation to one off discretionary management incentive plan payments and 

related national insurance has been made during the year. 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
10.  Finance costs

Bank borrowings
Pension finance charge

11.  Tax charge

Current tax:
Current year
Adjustments in respect of prior years

Deferred tax (see note 23)

Tax (credit)/charge for the year

The (credit)/charge for the year can be reconciled to the profit per the income statement as follows: 

Profit before tax

Tax at the UK corporation tax rate of 20.25% (2014: 21.5%)

Tax effects of:
Other expenses not deductible for tax purposes
Movement in losses not recognised
Impact of changes in tax rates
Adjustments in respect of prior years

Tax (credit)/charge for the year

2015  
£m

9.8 

2.0

 1.5 
 (5.1)
– 
– 

(1.6)

95

2014 
£m

2.2
–

2.2

2015 
£m

1.2
0.5

1.7

2015 
£m

 2014 
£m

– 
 –
– 
(1.6)

(1.6)

 – 
–
 –
 2.6

 2.6

2014 
£m

 17.3

3.7

 0.1
 –
 (0.2)
 (1.0)

 2.6

STV Annual Report and Accounts 2015Notes to the financial statements 

continued

12.  Earnings per share

   Basic earnings per share (EPS), is calculated by dividing the profit attributable to equity shareholders by the 

weighted average number of ordinary shares in issue during the year, excluding ordinary shares purchased by 
the Company and held as treasury shares. 

   In order to calculate diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume 

conversion of all dilutive potential ordinary shares. The Company has one type of dilutive potential ordinary 
shares namely share options granted to employees.

2015 
Weighted 
average 
number of 
shares  
(m)

Earnings  
£m

2014 
Weighted 
average 
number of 
shares  
(m)

Per share  
Pence

Per share 
Pence

Earnings  
£m

EPS (pre-exceptional items):
Earnings attributable to ordinary  
  shareholders 

 20.0 

 38.3 

52.2p

 14.7 

 38.0 

38.7p

Basic EPS 

 20.0 

 38.3 

52.2p

 14.7 

 38.0 

38.7p

Potential dilutive shares

 1.0 

 1.1 

Diluted EPS

 20.0 

 39.3 

50.9p

 14.7 

 39.1 

37.6p

EPS (including exceptional items):
Earnings attributable to ordinary 
shareholders (including exceptional items)

 11.4 

 38.3 

29.8p

 14.7 

 38.0 

38.7p

Basic EPS 

 11.4 

 38.3 

29.8p

 14.7 

 38.0 

38.7p

Potential dilutive shares

 1.0 

 1.1 

Diluted EPS

 11.4 

 39.3 

29.0p

 14.7 

 39.1 

37.6p

EPS (pre-exceptional items and deferred 
tax, pre-IAS 19 and normalised tax rate):
Earnings attributable to ordinary 
shareholders (pre-exceptional items)
Add back: IAS 19 (net of tax)
Deduct: one off recognition of  
  deferred tax asset
Adjust to equivalent tax rate of 20%

 20.0 
 0.4 

 (5.1)
 – 

 38.3 

52.2p
1.0p

(13.3p)
 – 

 14.7 
 – 

 – 
 (0.9)

 38.0 

38.7p
 – 

 – 
(2.4p)

Basic EPS 

 15.3 

 38.3 

39.9p

 13.8 

 38.0 

36.3p

Potential dilutive shares

 1.0 

 1.1 

Diluted EPS

 15.3 

 39.3 

38.9p

 13.8 

 39.1 

35.3p

The adjusted result represents a like for like comparison with the statutory result adjusted for material one off 
items and an adjustment to the prior year result to reflect an equivalent year on year tax rate of 20%. 

Financial Statements 
 
  
13.  Dividends

Amounts recognised as distributions to equity holders in the period:
Final dividend for the year ended 31 December 2014 of 6.0p (2013: 2.0p) per share
Interim dividend for the year ended 31 December 2015 of 3.0p (2014: 2.0p) per share

2015 
£m

2.3 
1.1 

3.4 

 A final dividend of 7.0p per share (2014: 6.0p per share) has been proposed and is subject to approval  
by shareholders. It is payable on 20 May 2016 to shareholders who are on the register at 15 April 2016.  
The ex dividend date is 14 April 2016. This final dividend, amounting to £2.8m (2014: £2.4m), has not  
been recognised as a liability in these financial statements.

14.  Goodwill 

Cost 
At 1 January 2015 and 31 December 2015

Provisions for impairment
At 1 January 2015
Impairment write-down

At 31 December 2015

Net book value at 31 December 2015

Net book value at 31 December 2014

97

2014 
£m

 0.8
 0.8

 1.6

£m

10.6

 2.7 
5.1

7.8

2.8

7.9

   Goodwill comprises capitalised goodwill on acquisitions completed since 1 January 1998. Goodwill is allocated 
to the Group’s cash-generating units (CGUs) identified according to operating segment. All goodwill recognised 
at the year end and previous year end relates to Productions.

   The Group tests goodwill annually for impairment, or more frequently if there are indications that goodwill 

might be impaired. During the year a £5.1m provision for impairment has been recognised against the carrying 
value of goodwill to reflect the historic trading performance in Productions.

   The recoverable amount of a CGU is determined based on value-in-use calculations. The key assumptions used 

for value-in-use calculations are as follows:

Revenue and margin growth (short term)

Based on three year financial forecasts

Growth rate (long term)

Discount rate 

2%

10%

   These calculations use pre-tax cash flow projections based on after tax cash flows of £0.8m, £1.3m and £1.5m 

for the next three years respectively. A terminal value is calculated for cash flows beyond the three year period.  
The growth rate is not considered to exceed the long-term average growth rate for the media business  
in which the CGU operates. 

   The Group has conducted a sensitivity analysis on the impairment test of the CGU’s carrying value. A 1% 
movement in the discount rate would result in a write-down of £2.1m to the carrying value of goodwill.

   Management determined Net Cash Flow based on past performance and its expectations of market development.

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
Notes to the financial statements 

continued

15.  Other intangible assets

Cost 
At 1 January 2014
Additions
At 1 January 2015
Additions
Write offs

At 31 December 2015

Accumulated amortisation and impairment
At 1 January 2014
Amortisation
At 1 January 2015
Amortisation
Write offs

At 31 December 2015

Net book value at 31 December 2015

Net book value at 31 December 2014

16.  Property, plant and equipment

Cost
At 1 January 2014
Additions
Write offs
At 1 January 2015
Additions
Write offs

At 31 December 2015

Accumulated depreciation and impairment
At 1 January 2014
Charge for year
Disposals
At 1 January 2015
Charge for year
Write offs

At 31 December 2015

Net book value at 31 December 2015

Net book value at 31 December 2014

Web 
development 
and branding 
£m

 0.7 
 1.0 
 1.7 
 1.2 
 (1.1)

 1.8 

 – 
 0.1 
 0.1 
 0.3 
 (0.3)

 0.1 

 1.7 

 1.6

Total  
£m

 24.9 
 4.0 
 (1.6)
 27.3 
 1.1 
 (0.3)

 28.1 

 18.2 
 1.9 
 (1.6)
 18.5 
 2.2 
 (0.1)

 20.6 

 7.5 

 8.8

Plant, 
technical 
equipment 
and other 
£m

Leasehold 
buildings 
£m

 0.1 
 – 
–
 0.1 
 – 
 – 

 0.1 

 0.1 
 – 
 – 
 0.1 
 – 
 – 

 0.1 

 – 

 – 

 24.8 
 4.0 
 (1.6)
 27.2 
 1.1 
 (0.3)

 28.0 

 18.1 
 1.9 
 (1.6)
 18.4 
 2.2 
 (0.1)

 20.5 

 7.5 

 8.8 

Financial Statements17.   Investments

Group
Cost
At 1 January 2015
Additions

At 31 December 2015

Provisions for impairment
At 1 January 2015
Impairment write-down

At 31 December 2015

Net book value at 31 December 2015

Net book value at 31 December 2014

Company
Cost
At 1 January 2015
Additions

At 31 December 2015

Provisions for impairment
At 1 January 2015
Impairment write-down

At 31 December 2015

Net book value at 31 December 2015

Net book value at 31 December 2014

99

£m

1.2
0.5

1.7

 – 
1.0

1.0

0.7

1.2

Subsidiaries 
£m

Other 
£m

Total 
£m

47.3
 – 

47.3

 – 
 – 

 – 

47.3

47.3

 1.1 
 0.5 

1.6

 – 
 1.0 

 1.0 

0.6

1.1

48.4
0.5

48.9

 – 
 1.0 

 1.0 

47.9

48.4

STV Annual Report and Accounts 2015 
 
Notes to the financial statements 

continued

17.  Investments continued
  Subsidiary undertakings
  A full list of subsidiary undertakings as at 31 December 2015 is as follows::

Undertaking

STV News Services Limited *
STV Television Limited

STV Central Limited
STV North Limited
STV Productions Limited 

Ginger Television Productions Limited

SKA Ginger Productions Limited (50%)
STV Glasgow Limited
STV Edinburgh Limited
Altissimo Music Limited
stv.tv Limited
Solutions.tv Limited
STV Aberdeen Limited
STV Dundee Limited
STV Ayr Limited
Grampian Television Limited

STV Services Limited *

Scottish News Network Limited
STV SIP Trustees Limited
Rise & Shine (Television) Limited *

STV Publishing Limited
STV Out of Home Limited
Peopleschampion Limited
Scottish Media Group (Jersey) Limited
The Ginger Media Group Limited

STV Appeal *

STV Appeal Trading Company Limited

STV Elm Limited *
*directly held

Country of  
incorporation  
or registration  
and operation

England
Scotland
Scotland
Scotland
Scotland
England
England
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Scotland
Jersey
England
Scotland
Scotland
Scotland

Principal activity

Investment holding undertaking
Investment holding undertaking
Television broadcasting
Television broadcasting
Programme production
Programme production
Programme production
Television broadcasting
Television broadcasting
Music rights
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Group services undertaking
Dormant
Dormant
Investment holding undertaking
Dormant
Dormant
Dormant
Dormant
Dormant
Holding undertaking for charity
Trading undertaking for charity
Group services undertaking

  The directors believe that the carrying value of the investments is supported by their underlying net assets.

   The investments are stated in the balance sheet at cost less amounts written off for impairment in value.  

All shares are ordinary shares. All of the above investments are 100% shareholdings within the Group except 
where stated.

18.  Inventories 

Recorded programmes and films

2015 
£m

2014 
£m

 19.2 

 18.3 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19.  Trade and other receivables

Current
Trade receivables
Amounts owed by group undertakings
Prepayments and accrued income
Other receivables

101

             Group
2015 
£m

2014 
£m

             Company

2015 
£m

2014 
£m

 12.3 
 – 
 8.1 
 1.7 

 22.1 

 14.0 
 – 
 8.4 
 0.7 

 23.1 

 – 
 213.3 
 0.8 
 – 

 214.1 

 – 
 151.8 
 1.0 
 – 

 152.8 

   As of 31 December 2015, trade receivables of £0.8m (2014: £1.5m) are past due. These are net of a provision for 
bad debts of £nil (2014: £nil). Trade receivables relate to a number of independent customers for whom there is 
no recent history of default. 

  The ageing analysis of the trade receivables is as follows:

           2015

Gross 
£m

Provision 
£m

           2014
Gross 
£m

Provision 
£m

Up to 3 months

 12.3 

 – 

 14.0 

 – 

   The directors consider that the carrying amount of trade and other receivables approximates their fair value.  

All receivables are expected to be recovered.

   Amounts owed by group undertakings of £141.0m (2014: £129.4m) fall due after more than one year.  

A loan to a subsidiary undertaking of £80.0m (2014: £80.0m) is included within this amount.

   All remaining amounts owed by group undertakings are unsecured, interest free and have no fixed date  

of repayment.

STV Annual Report and Accounts 2015 
 
 
 
 
 
Notes to the financial statements 

continued

20.  Cash and cash equivalents

Cash and cash equivalents

21.  Trade and other payables

Current
Trade payables 
Accrued expenses
Amounts owed to group undertakings
Bank overdraft
Social security and other taxes
Other payables

Non-current
Derivative financial instruments (note 4)

2015 
£m

2014 
£m

 13.7 

 19.8 

             Group
2015 
£m

2014 
£m

 5.1 
 9.9 
– 
–
 3.3 
– 

 18.3 

 2.9 
 12.2 
 – 
 – 
 4.0 
 0.2 

 19.3 

             Company

2015 
£m

 – 
 0.1 
 28.0 
 4.6 
 – 
 – 

 32.7 

2014 
£m

 – 
 – 
 56.1 
 – 
 – 
 – 

 56.1 

0.1 

 0.2 

 – 

 –

  The directors consider that the carrying amount of trade and other payables approximates their fair value.

22.  Borrowings

Bank loans

The borrowings are repayable as follows:

Expiring in 2 to 5 years

2015 
£m

 39.4 

2014  
£m

 49.2 

 39.4 

 49.2 

All undrawn committed borrowing facilities are repayable within 2 to 5 years (2014: 2 to 5 years).  
The amount of bank loans is net of £0.6m unamortised borrowing costs (2014: £0.8m).

The effective interest rates were as follows:

Bank loans (floating)

2015 
%

 2.0 

2014 
%

 3.4 

   At 31 December 2015, the Group had revolving credit and overdraft bank facilities in place totalling £60.0m 

(£60.0m at 31 December 2014). At 31 December 2015, £40.0m of the facility was drawn down.

   The £60.0m revolving credit and overdraft facility has a maturity date of June 2019. Security is provided to  

the debt providers by way of cross guarantees and a share pledge.

   The Group has hedged its exposure to fluctuations in interest rates with interest rate swaps of £15.0m  

(2014: £15.0m). The notional principal amount of the outstanding interest rate swap contracts at  
31 December 2015 was £15.0m (2014: £15.0m). A fair value on the interest rate swaps of £0.1m (2014: £0.2m) 
has been recognised at 31 December 2015.

Financial Statements 
 
 
 
103

23.  Deferred tax

  The analysis of the current deferred tax balances is as follows:

Deferred tax asset:
Deferred tax to be recovered after more than one year
Deferred tax to be recovered within one year

               Group

                 Company

2015 
£m

(8.2)
(1.4)

(9.6)

2014  
£m

2015  
£m

 (4.7)
 (2.7)

 (7.4)

 (1.4)
–

 (1.4)

2014  
£m

 – 
 (1.9)

 (1.9)

Net deferred tax asset

(9.6)

 (7.4)

 (1.4)

 (1.9)

Deferred tax asset not recognised

(2.2)

(8.1)

 – 

(1.4)

    A deferred tax asset has been recognised in respect of these temporary differences as it is probable that  
the Group will generate sufficient taxable profits in the future against which these temporary differences  
can be offset.

   The deferred tax asset of £2.2m (2014: £8.1m) which has not been recognised relates to a combination  

of trading tax losses and non-trade debits. 

   The movement in deferred tax assets and liabilities during the year, taking into consideration the offsetting  

of balances within the same tax jurisdiction, is as follows:

Tax trading 
losses  
£m

Other 
temporary 
differences 
£m

Group
Accelerated 
tax 
depreciation 
£m

Retirement 
benefit 
obligations 
£m

At 1 January 2015
(Credit)/charge to income
(Credit)/charge to equity

(2.6)
(2.8)
 – 

 (0.2)
 (0.4)
 (0.8)

 (1.5)
 0.2 
 – 

 (3.1)
 1.4 
 0.2 

Total  
£m

 (7.4)
 (1.6)
 (0.6)

At 31 December 2015

(5.4)

 (1.4)

 (1.3)

 (1.5)

 (9.6)

     Company

Tax trading  
losses  
£m

 (1.9)
 0.5 
 – 

 (1.4)

   Changes to the UK corporation tax rates were substantively enacted as part of Finance Bill 2015 on  

26 October 2015. These include reductions to the main rate to reduce the rate to 19% from 1 April 2017  
and to 18% from 1 April 2020. Deferred taxes at the balance sheet date have been measured using these 
enacted tax rates and reflected in these financial statements. 

24.  Provisions

At 1 January 
Utilised during the year

At 31 December 

The provisions are expected to be utilised:
Within one year 
Greater than one year 

    Onerous lease provisions
2014  
£m

2015 
£m

 1.0 
 (0.2)

 0.8 

 0.3 
 0.5 

0.8 

 1.4
 (0.4)

 1.0

 0.4
 0.6

 1.0 

STV Annual Report and Accounts 2015 
 
  
 
  
 
 
Notes to the financial statements 

continued

25.  Share capital and premium

Number of 
shares 
(thousands)

Ordinary 
shares  
£m

Share 
premium  
£m

Total  
£m

At 1 January 2015 and 31 December 2015

39,298

19.6

101.8

121.4

   The total authorised number of ordinary shares is 63 million shares (2014: 63 million shares) with a par value of 

£0.50 per share (2014: £0.50 per share). All issued shares are fully paid. 

26.  Notes to the consolidated statement of cash flows

Operating profit/(loss)
Adjustments for:
Depreciation (note 16)
Amortisation (note 15)
Goodwill impairment charge (note 14)
Investment write-down (note 17)
Fixed/intangible asset write down (notes 15,16)
Past service cost – pension
Share based payment 
Management incentive plan

Increase in inventories
Decrease/(increase) in trade and other receivables
(Decrease)/increase in trade and other payables
Increase in intra group balances

Cash generated by operations

Group analysis of movements in net debt

Cash and cash equivalents (note 20)
Bank borrowings (note 22)

Net debt

              Group
2015  
£m

2014 
£m

              Company

2015  
£m

2014  
£m

11.5 

 19.5 

 (1.6)

 (0.5)

2.2 
0.3 
5.1 
1.0 
1.0 
(0.7)
0.3 
1.7 

 1.9 
 0.1 
 – 
 – 
 – 
 – 
 0.3 
 – 

 – 
 – 
 – 
 1.0 
 – 
 – 
 0.3 
 – 

 – 
 – 
 – 
 – 
 – 
 – 
 0.3 
 – 

22.4 

 21.8 

 (0.3)

 (0.2)

(0.9)
1.0 
(2.5)
– 

20.0 

 (0.7)
 (1.7)
 1.5 
 – 

 20.9 

 – 
 0.2 
 0.1 
 0.2 

 0.2 

 – 
 (0.2)
 – 
 4.1 

 3.7 

At  
1 January  
2015  
£m

Cash  
flow  
£m

Non-cash 
movements 
£m

 At 31 
December 
2015  
£m

19.8 
(49.2)

(29.4)

 (6.1)
 10.0 

 3.9 

 – 
 (0.2)

 (0.2)

 13.7 
 (39.4)

 (25.7)

Non-cash movements relate to the amortisation of borrowing costs. 

Financial Statements 
 
105

27.  Operating lease commitments

   At 31 December the Group had minimum commitments in respect of non-cancellable operating leases  

for leasehold buildings payable as follows:

Within one year
Between two and five years
After five years

2015  
£m

1.7
5.9
6.3

13.9

2014  
£m

1.7
6.1
7.8

15.6

28.  Transactions with related parties

   During the year £1,700 (2014: £16,000) income was received from related parties and a balance of £1,110  
was owed by related parties at 31 December 2015 (31 December 2014: £2,400). These amounts relate to  
fees received from the Group’s investment companies.

   Key management personnel are deemed to be the executive and non-executive directors of the Group,  

as they have authority and responsibility for controlling the Group’s activities.

  Key management remuneration is detailed as follows:

Short-term employee benefits*
*See Remuneration Report page 50 to 69 for details.

2015  
£m

2014  
£m

 1.3 

 1.3 

  There have been no other transactions with key management personnel as defined under IAS 24.

STV Annual Report and Accounts 2015  
 
 
 
 
Notes to the financial statements 

continued

29.  Retirement benefit schemes
  Defined contribution schemes

The Group operates two money purchase schemes, the STV Pension Scheme and the Pearl & Dean Cinemas 
Pension Scheme, for which the pension cost charge for the year amounted to £1.1m (2014: £0.9m).

  Defined benefit schemes

The Group operates two defined benefit pension schemes. The schemes are trustee administered and the 
schemes’ assets are held independently of the Group’s finances. Pension costs are assessed in accordance  
with the advice of an independent professionally qualified actuary.

The schemes are the Scottish and Grampian Television Retirement Benefit Scheme and the Caledonian 
Publishing Pension Scheme. They are closed schemes to new entrants and therefore under the projected  
unit method the current service cost will increase as the members of the scheme approach retirement.

A full actuarial valuation of the schemes was carried out at 1 January 2012 and resulted in an actuarial deficit  
to be funded by the Group of £83.0m as at 31 March 2014. A recovery plan period of 11 years was agreed with 
payments of £5.5m in 2014 and between £7.0m and £7.75m from 2015 to 2025 inclusive. These payments are 
tax deductible.

The 1 January 2012 valuation has been updated to 31 December 2015 by a qualified independent actuary.  
The major assumptions used by the actuary were:

Key assumptions

Rate of increase in salaries
Rate of increase of pensions in payment
Discount rate
Rate of price inflation (RPI)

2015

2014

nil%
2.90%
3.90%
2.90%

1.00%
2.90%
3.60%
2.90%

 Mortality assumptions:  
 Assumptions regarding future mortality experience are set based on advice, published statistics and experience 
in each scheme. 

  The average life expectancy in years of a pensioner retiring at age 65 is as follows: 

Retiring at balance sheet date:
Male
Female

Retiring in 25 years:
Male
Female

2015  
Years

15.5
18.1

18.7
21.5

2014  
Years

15.5
18.0

18.6
21.4

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
107

   Significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, 

expected salary increase and mortality. The sensitivity analysis below has been determined based on 
reasonably possible changes of the assumptions occurring at the end of the reporting period assuming that  
all other assumptions are held constant:

Assumption
Discount rate
Rate of price inflation (RPI)
Rate of mortality

Change in assumption
Increase/decrease by 0.25%
Increase/decrease by 0.25%
Decrease by 1 year

Impact on scheme liabilities
Decrease/increase by 3%
Increase/decrease by 1%
Increase by 4%

 Amounts recognised in the income statement in respect of these defined benefit schemes is as follows:

Current service cost – defined benefit
Past service cost – defined benefit
Net interest expense

2015  
£m

(2.1)
0.7 
(0.5)

 (1.9)

2014 
£m

 (1.1)
 – 
 – 

 (1.1)

Of the total charge £1.4m (2014: £1.1m) has been included in operating expenses and £0.5m (2014: £nil charge) 
has been included in finance costs (see note 10).

The £0.7m net past service gain is made up of a gain of £1.7m in the Scottish and Grampian Television 
Retirement Benefits Scheme relating to the introduction of benefit changes and £1.0m loss (£0.4m relating  
to the Scottish and Grampian Television Retirement Benefits Scheme and £0.6m relating to the Caledonian 
Publishing Pension Scheme) relating to pension incentive exercises in both schemes.

  Amounts recognised in the statement of comprehensive income are as follows:

Actuarial losses arising from changes in financial assumptions

  The amounts recognised in the balance sheet were as follows:

Present value of defined benefit obligations
Fair value of schemes’ assets

Deficit in the schemes

2015  
£m

2014  
£m

(0.6)

 (22.1)

2015  
£m

2014  
£m

 (320.9)
 313.1 

 (7.8)

 (336.2)
 321.3 

 (14.9)

A related offsetting deferred tax credit of £1.5m (2014: £3.1m) is included under non-current assets. Therefore 
the net pension scheme deficit amounts to £6.3m at 31 December 2015 (£11.8m at 31 December 2014).

STV Annual Report and Accounts 2015  
 
 
 
 
Notes to the financial statements 

continued

29.  Retirement benefit schemes continued

The movement in the defined benefit obligation over the year is as follows:

At 1 January
Current service cost
Past service cost
Interest cost
Contributions from plan participants
Remeasurement (gains)/losses:
Actuarial gains and losses arising from changes in financial assumptions
Actuarial gains and losses arising from changes in demographic assumptions
Actuarial gains and losses arising from experience adjustments
Benefits paid from plan

At 31 December 

The movement in the fair value of the schemes’ assets during the year is as follows:

At 1 January
Interest income
Remeasurement (loss)/gain:
Return on plan assets (excluding interest income)
Contributions from the employer
Administrative expenses paid from plan assets
Contributions from plan participants
Benefits paid from plan

At 31 December 

Plan assets comprised the following:

Equities
Debt instruments and cash

30.  Share-based payments

2015  
£m

2014  
£m

 336.2 
 0.4 
 (0.7)
 11.7 
 0.1 

 (11.3)
 4.8 
 – 
 (20.3)

 320.9 

 295.7 
 0.3 
 – 
 13.1 
 0.1 

 28.3 
 15.9 
 (0.2)
 (17.0)

 336.2 

2015  
£m

2014  
£m

 321.3 
 11.4 

 297.0 
 13.1 

 (7.0)
 9.3 
 (1.7)
 0.1 
 (20.3)

 21.9 
 7.0 
 (0.8)
 0.1 
 (17.0)

 313.1 

 321.3 

                 2015

                 2014

£m

%

£m

%

155.0
158.1

313.1

49
51

100

 154.8 
 166.5 

 321.3 

48
52

100

  Long-term incentive plans
   The long-term incentive plans are for executive directors and other senior executives. The performance criteria 
for these schemes are based on a combination of earnings growth and total shareholder return and as such 
have been valued using a Monte Carlo model.

  Value creation plan
   The value creation plan is for executive directors and other senior executives and was granted in 2013.  

The performance criteria for this scheme is based on achieving an average share price of £1.50 or higher over 
the last 30 days of the three year performance period and as such has been valued using a Monte Carlo model.   

  Employee share plans
   The employee share plans are open to all employees. They provide for a grant price approximately equal to  

80% of the middle market quotion of a share on the dealing day last preceding the relevant date of invitation  
as derived from the London Stock Exchange daily office list and can be purchased once a year. There are 
currently 3 employee share plans outstanding and the exercise prices for options under these plans range from 
£1.84 to £4.02. At 31 December 2015 there were 512,899 (2014: 460,609) options outstanding under the plans. 
The employee share plans are valued using the Black and Scholes model.

Financial Statements 
 
 
 
 
 
Five year summary 

For the year ended 31 December 2015

109

Results
Revenue

IFRS

2011  
£m

Restated*
     2012  
        £m

2013  
£m

2014  
£m

2015  
£m

 102.0 

 102.7 

 112.1 

 120.4 

 116.5 

Profit from operations before exceptional items

 15.0 

 17.1 

 18.0 

 19.5 

 20.3 

Profit on ordinary activities before taxation  
  and exceptional items

 14.0 

 11.7 

 14.3 

 17.3 

 18.6 

Assets 
Non-current assets
Current assets

Total assets

Equity and liabilities
Current liabilities
Non-current liabilities
Equity

Total equity and liabilities

Key statistics
Earnings per ordinary share* – basic

– diluted

 32.9 
 53.8 

 86.7 

 82.3 
 34.1 
 (29.7)

 86.7 

 28.2 
 41.9 

 70.1 

 22.5 
 68.5 
 (20.9)

 70.1 

 22.6 
 47.8 

 70.4 

 62.0 
 0.8 
 7.6 

 70.4 

 26.9 
 61.2 

 88.1 

 19.7 
 64.9 
 3.5 

 88.1 

 22.3 
 55.0 

 77.3 

 18.6 
 47.8 
 10.9 

 77.3 

38.0p
36.1p

13.0p
12.5p

32.2p
31.2p

38.7p
37.6p

29.8p
29.0p

Dividends per ordinary share
* The 2012 results have been restated to disclose amendments resulting in applying updated IAS19 and also for investments previously  
held in current assets.  

8.0p

2.0p

–

–

10.0p

STV Annual Report and Accounts 2015 
 
 
 
 
   
 
 
Shareholder information

Registrars
Capita Asset Services 
The Registry, 34 Beckenham Road 
Beckenham, Kent BR3 4TU 
Tel: 0871 664 0300* 
Tel: (overseas) +44 20 8639 3399 
Fax: +44 (0) 1484 601 512 
Email: shareholderenquiries@capita.co.uk 
Website: www.capitashareportal.com

Independent auditors
PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
141 Bothwell Street 
Glasgow G2 7EQ

Solicitors
Herbert Smith Freehills LLP 
Exchange House 
Primrose Street 
London EC2A 2HS

Burness Paull LLP 
120 Bothwell Street 
Glasgow G2 7JL

Principal bankers
Santander UK plc 
2 Triton Square 
Regent’s Place 
London NW1 3AN

Stockbrokers
Peel Hunt 
Moor House 
120 London Wall
London EC2Y 5ET

Secretary and registered office
Jane E A Tames 
STV Group plc 
Pacific Quay 
Glasgow G51 1PQ 
Tel: 0141 300 3074 
Email: jane.tames@stv.tv

Company registration number
SC203873

Annual Report on internet
The 2015 Annual Report of STV Group plc including the financial statements is available at: www.stvplc.tv

Additional Information111

Amalgamation of accounts
Shareholders who receive duplicate sets of Company mailings because they have multiple accounts  
should write to the Registrars to have the accounts amalgamated.

Investor relations
For investor enquiries please contact: 
Eleanor Marshall 
PR Manager 
STV Group plc 
Pacific Quay 
Glasgow G51 1PQ 
Tel: 0141 300 3670 
Email: eleanor.marshall@stv.tv

Share price information
The share price of STV Group plc is published in most newspapers and the current price of the Company’s  
shares (delayed by up to 15 minutes) can be obtained from the Company’s website www.stvplc.tv

Individual Savings Accounts (ISAs)
The Company has Maxi and Mini ISAs which offer United Kingdom resident shareholders a simple, low-cost  
and tax efficient way to invest in the Company’s shares. Full details and an application form are available  
from Stocktrade, a division of Brewin Dolphin Securities Limited, on: 0131 240 0441.

Dividend Reinvestment Plan
STV Group plc operates a Dividend Reinvestment Plan to provide United Kingdom shareholders with a facility  
to invest cash dividends by purchasing further STV Group plc shares. Further details are available from the 
Registrar on: 0371 664 0381.**

Your shareholding
You can check your shareholding at any time by visiting the Registrar’s website at: www.capitashareportal.com

Capita share dealing services
Capita offer a quick and easy share dealing service to buy or sell STV Group plc shares. An online telephone 
dealing facility is available providing STV Group plc shareholders with an easy to access and simple to use 
service. There is no need to pre-register and there are no complicated forms to fill in. The online and telephone 
dealing services allow you to trade ‘real time’ at a known price which will be given to you at the time you  
give your instruction. For further information on this service, or to buy and sell shares, please contact:  
www.capitadeal.com (online dealing); 0871 664 0445*** (telephone dealing).

*      

**     

*** 

 Calls cost 12p per minute plus your phone company’s access charge. Calls outside the UK will be charged at the applicable  
international rate. Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales.
 Calls are charged at the standard geographic rate and will vary by provider. Calls outside the UK will be charged at the applicable 
international rate. Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales.
 Calls are charged at the standard geographic rate and will vary by provider. Calls outside the UK will be charged at the applicable 
international rate. Lines are open between 8am-4:30pm, Monday tp Friday excluding public holidays in England and Wales. 

STV Annual Report and Accounts 2015  THIS INFORMATION IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION.

 If you are in any doubt as to the action you should take, you should seek your own advice from a 
stockbroker, bank manager, solicitor, accountant or other independent professional adviser authorised 
under the Financial Services and Markets Act 2000.

 If you have sold or transferred all of your shares in STV Group plc (the ‘Company’), please pass this 
document, together with the accompanying documents to the purchaser or transferee or to the person who 
arranged the sale or transfer so they can pass these documents to the person who now holds the shares.

The Annual General Meeting is an important opportunity for all shareholders to express their views by asking 
questions of the Directors and voting on the resolutions.

The Directors consider that each of the proposals detailed in the Notice of Annual General Meeting will be  
of benefit to and are in the best interests of the Company and the shareholders as a whole. The Directors 
therefore unanimously recommend that shareholders vote in favour of the Resolutions, as the Directors intend 
to do in respect of their own holdings of shares in the Company.

Notice is hereby given that the Annual General Meeting of the Company will be held at Pacific Quay, Glasgow 
G51 1PQ on Tuesday 26 April 2016 at 11 am for the purpose of considering and, if thought fit, passing the 
resolutions below. 

Resolutions 1 to 11 (inclusive) will be proposed as ordinary resolutions and Resolutions 12 to 14 (inclusive)  
shall be proposed as special resolutions.

Ordinary resolutions
1.  

 To receive the annual accounts of the Company for the financial year ended 31 December 2015 which 
includes the reports of the Directors and the report by the auditors on the annual accounts and the 
auditable part of the Directors’ remuneration report.

2.  

 To approve the Directors’ remuneration report in the form set out on pages 50 to 69 of the Annual Report 
and Accounts for the financial year ended 31 December 2015.

 As required by the Directors’ Remuneration Report Regulations 2002, the Company’s auditors, 
PricewaterhouseCoopers LLP, have audited those parts of the Directors’ remuneration report capable  
of being audited.

3.  

  To approve a revision to the remuneration policy. The current remuneration policy was approved by 
shareholders at the Annual General Meeting held on 30 April 2015 and applied from that date. However, 
due to a typographical error, the level of threshold vesting under the LTIP was incorrectly stated in the 
‘Policy table for Executive Directors’ as 20% of the maximum whereas it ought to have been 25% to reflect 
the rules of the LTIP. Shareholders are accordingly being asked to approve this revision to the policy in 
accordance with Section 439A of the Companies Act 2006. For the avoidance of doubt, there are no 
changes to the policy or the rules of the LTIP and this does not represent an increase in threshold vesting, 
but the correction of an error. The policy will continue to expire in 2018.

4.   To declare a final dividend of 7.0p per ordinary share for the year ended 31 December 2015.

 The Board proposes a final dividend of 7.0p per ordinary share for the year ended 31 December 2015  
which, if approved, will be paid on 20 May 2016 to all holders of ordinary shares who are on the register  
of members of the Company at close of business on the record date of 15 April 2016.

Notice of Annual General MeetingAdditional Information 
 
 
 
 
 
113

5.  

 To elect Ian Steele as a Director of the Company, having been appointed since the last Annual General Meeting.

 Ian Steele is standing for election following his appointment as a Non-Executive Director on 1 November 
2015. The Articles of Association require that a Director appointed by the Board since the last Annual 
General Meeting should retire at the next Annual General Meeting and stand for election to the Board  
in order to give shareholders a chance to confirm the appointment.

 Biographical details of Ian Steele can be found on page 37 and the Board confirms that he meets the 
independence criteria as set out in B.1.1 of the UK Corporate Governance Code.

Resolutions 6 to 8
 The Articles of Association require that every year a proportion of our Directors retire and that all Directors  
have to stand for re-election on the third anniversary of their election or re-election. This gives you the chance  
to confirm their appointments. In the case of David Shearer, due to his length of tenure as a Director, he will be 
submitting himself for annual re-election.

6.   To re-elect Baroness Margaret Ford as a Director of the Company.

 Biographical details of Baroness Ford can be found on page 36 and the Board confirms that she meets  
the independence criteria as set out in B.1.1 of the UK Corporate Governance Code.

 Following formal performance evaluation, Baroness Ford’s performance continues to be effective  
and to demonstrate commitment to the role.

7.   To re-elect George Watt as a Director of the Company.

 Biographical details of George Watt can be found on page 36 and following formal performance 
evaluation, Mr Watt’s performance continues to be effective and to demonstrate commitment  
to the role.

8.   To re-elect David Shearer as a Director of the Company.

 Biographical details of David Shearer can be found on page 36.

 Following formal performance evaluation, Mr Shearer’s performance continues to be effective  
and to demonstrate commitment to the role.

9.  

 To re-appoint PricewaterhouseCoopers LLP as the auditors of the Company to hold office until  
the conclusion of the next general meeting at which accounts are laid.

10.  To authorise the Audit Committee to fix the remuneration of the auditors of the Company.

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
11.   That for the purpose of Section 551 of the Companies Act 2006, the Directors be and are hereby generally 
and unconditionally authorised to exercise all the powers of the Company to allot equity securities (within 
the meaning of Section 560 of that Act):

(a)  up to an aggregate nominal amount of £6,549,705; and

(b)    up to an aggregate nominal amount of £6,549,705 in connection with a rights issue in favour of the 

ordinary shareholders of the Company where the equity securities respectively attributable to the 
interests of all ordinary shareholders are proportionate (as nearly as may be) to the respective number 
of ordinary shares held by them in the Company, or in favour of the holders of other equity securities 
as required by the rights of those securities, subject in both cases to such exclusions or other 
arrangements as the Directors may deem necessary or expedient to deal with treasury shares, 
fractional entitlements or legal or practical problems arising under the laws of any overseas territory 
or the requirements of any regulatory body or stock exchange or by virtue of shares being represented 
by depositary receipts or any other matters, provided that this authority shall expire on the date of the 
next Annual General Meeting of the Company after the passing of the resolution, but so that the 
Directors may at any time prior to such expiry make an offer or agreement which would or might 
require equity securities to be allotted after such expiry and the Directors may allot equity securities 
pursuant to any such offer or agreement as if the authority conferred by this resolution had not 
expired; and all unexercised authorities previously granted to the Directors to allot equity securities  
are revoked. 

 The Directors require the authority of shareholders to allot the Company’s shares and the first part of this 
resolution extends for a further year the general authority for the Directors to allot a limited number of 
ordinary shares (13,099,410 being shares representing one third of the ordinary issued share capital of the 
Company as at 14 March 2016, excluding treasury shares, none of which are held by the Company) to 
provide the flexibility to take advantage of business opportunities as they arise. The second part of this 
resolution allows the Directors to allot a limited number of ordinary shares (13,099,410 being shares 
representing one third of the ordinary issued share capital of the Company as at 14 March 2016, excluding 
treasury shares, none of which are held by the Company) pursuant to a fully pre-emptive rights issue of the 
Company. The authority will terminate at the next Annual General Meeting of the Company, which must be 
held no later than 30 June 2017. The Directors do not have any present intention of exercising this authority 
except to satisfy awards of shares under the Company’s employee share schemes and no issue of ordinary 
shares will be made which would effectively alter control of the Company without the prior approval of the 
Company in general meeting.

Special resolutions
12.   That subject to the passing of Resolution 11, the Directors be and are hereby empowered, pursuant to 

Section 570 of the Companies Act 2006 to allot equity securities (within the meaning of Section 560 of that 
Act) for cash either pursuant to the authority conferred by Resolution 11 or by way of a sale of treasury 
shares as if Section 561 of that Act did not apply to any such allotment, provided that this power shall be 
limited to:

(a) 

 the allotment of equity securities in connection with an offer of securities (but in the case of the 
authority granted under paragraph (b) of Resolution 11 by way of rights issue only) in favour of 
ordinary shareholders of the Company and other persons entitled to participate therein where the 
equity securities respectively attributable to the interest of all such holders are proportionate (as 
nearly as may be practicable) to the respective numbers of ordinary shares held or deemed to be held 
by them, subject to such exclusions or other arrangements as the Directors may deem necessary or 
expedient to deal with treasury shares, fractional entitlements or legal or practical problems arising 
under the laws of any overseas territory or the requirements of any regulatory body or any stock 
exchange or by virtue of shares being represented by depositary receipts or any other matter.

Notice of Annual General MeetingAdditional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
115

(b) 

 the allotment of equity securities (otherwise than pursuant to paragraph (a) above) having a nominal 
value not exceeding in the aggregate £982,455, 

 and shall expire on the conclusion of the next Annual General Meeting of the Company after the passing of 
this resolution, save that the Company may before such expiry make offers or agreements which would or 
might require equity securities to be allotted after such expiry and the Directors may allot equity securities 
pursuant to any such offer or agreement as if the authority conferred by this resolution had not expired.

 When ordinary shares are issued for cash, they normally have to be offered, in the first instance, to existing 
holders of ordinary shares in proportion to their respective shareholdings. This resolution renews (although 
in different terms, as described below) a similar power granted at last year’s annual general meeting to 
grant authority to the Directors to allot a limited number of ordinary shares other than to existing 
shareholders in proportion to their existing shareholdings.

 In previous years this power has been limited (other than in connection with a rights issue or similar 
pre-emptive issue) to the allotment of ordinary shares representing 5% of the Company’s issued share 
capital. However, in March 2015 The Pre-Emption Group issued a revised Statement of Principles (the 
‘Statement’) which, among other things, refers to the grant of a power in relation to shares representing up 
to an additional 5% of the Company’s issued share capital, provided that such shares are to be allotted only 
in connection with an acquisition or specified capital investment which is announced contemporaneously 
with the issue of the relevant shares or which has taken place within the preceding six month period.

 The power to be granted by this resolution will therefore be limited, otherwise than in connection with  
a rights issue or similar pre-emptive issue, to 3,929,823 ordinary shares, representing 10% of the ordinary 
issued share capital of the Company as at 14 March 2016 and the Board confirms that ordinary shares in 
excess of an amount equivalent to 5% of the Company’s issued share capital will not be allotted for cash  
on a non pre-emptive basis pursuant to this power other than in connection with an acquisition or specified 
capital investment of the type referred to in the Statement

 It also allows the Directors to allot shares up to a nominal amount of £13,099,410 (representing two  
thirds of the Company’s issued share capital) on an offer to existing shareholders on a pre-emptive basis. 
However, unless the shares are allotted pursuant to a rights issue, the Directors may only allot shares up to 
a nominal value of £6,549,705 (representing one third of the Company’s issued share capital). The authority 
will terminate at the next Annual General Meeting, which must be held no later than 30 June 2017. No 
issue of ordinary shares will be made which would effectively alter control of the Company without the 
prior approval of the Company in general meeting. The Board also confirms that no more than 7.5% of the 
issued share capital would be issued on a non pre-emptive basis in any three-year period.

13.   That the Company be and is hereby generally and unconditionally authorised pursuant to Section 701  

of the Companies Act 2006 to make market purchases (as defined in Section 693(4) of that Act) of ordinary 
shares of 50p each in the capital of the Company (‘Shares’) and the Directors be and are hereby generally 
and unconditionally authorised to exercise all the powers of the Company to purchase the Shares,  
provided that:

(a) 

 the maximum number of Shares acquired pursuant to this authority shall not exceed 3,929,823 
Shares, the aggregate nominal value of which is £1,964,911.

(b) 

 the minimum price (excluding expenses) which may be paid by the Company for a Share purchased 
pursuant to this authority shall be 50p.

(c)    the maximum price (excluding expenses) which may be paid by the Company for a Share purchased 

pursuant to this authority shall not be more than the higher of: (i) 5% above the average of the middle 
market quotations for a Share derived from the London Stock Exchange Daily Official List for the five 
business days immediately preceding the day on which such Share is purchased; and (ii) the price 
stipulated by Article 5(1) of the Buy–Back and Stabilisation Regulation (EC2273/2003).

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(d) 

 unless renewed, the authority conferred by this resolution shall expire on the earlier of the conclusion 
of the next Annual General Meeting of the Company after the passing of this resolution and the expiry 
of 12 months from the date of passing this resolution, save that the Company may before such expiry 
make a contract to purchase which will or may be executed wholly or partly after the expiry of such 
authority and the Company may make a purchase of such Shares after such expiry pursuant to such 
contract.

 This resolution seeks the authority of shareholders to allow the Company to purchase its own shares.  
The authority sought extends to 3,929,823 Shares, representing 10% of the ordinary share capital of the 
Company in issue as at 14 March 2016. The maximum price, which may be paid per Share, amounts to not 
more than 5% above the average of the middle market quotations of the Company’s shares for the five 
business days immediately preceding the date of purchase. The power will only be used if the Board is 
satisfied that it will be in the best interests of the shareholders generally.

 In exercising the authority to purchase the Company’s shares, the Directors intend to cancel any shares 
purchased but may, however, treat the shares that have been bought back as held in treasury and to the 
extent that any such shares are held in treasury, earnings per share will only be increased on a temporary 
basis, until such time as the shares are resold out of treasury stock.

 As at 14 March 2016 warrants and options to subscribe for 981,860 ordinary shares in the capital of  
the Company were outstanding, representing 2.50% of the Company’s issued ordinary share capital as  
at 14 March 2016 (excluding treasury shares held by the Company). If the authority to purchase the 
Company’s ordinary shares was exercised in full, these warrants and options would represent 2.78%  
of the issued ordinary share capital of the Company (excluding treasury shares held by the Company). 

14.    That the Company be entitled to hold general meetings of the shareholders of the Company (with the 

exception of annual general meetings) on the provision of 14 clear days’ notice to the Company’s shareholders.

 The Companies Act 2006 (following the implementation of the EU Shareholder Rights Directive) permits  
the holding of general meetings on 14 clear days’ notice provided a special resolution is passed at the 
Company’s Annual General Meeting approving this notice period. The shorter notice period would not be 
used as a matter of routine for such meetings but only where this was merited by the nature or urgency  
of the business of the meeting and was thought to be to the advantage of shareholders as a whole.

By order of the Board

Jane E A Tames
Company Secretary

STV Group plc
Pacific Quay
Glasgow G51 1PQ

14 March 2016

Notice of Annual General MeetingAdditional Information 
 
 
 
  
 
 
 
 
 
 
 
 
117

Notes
1.   

 Information regarding the meeting, including the contents of this notice, details of the total number of 
shares in respect of which members are entitled to exercise voting rights at the meeting, details of the 
totals of the voting rights that members are entitled to exercise at the meeting and, if applicable, any 
members’ statements, members’ resolutions or members’ matters of business received by the Company 
after the date of this notice, is available from the Investor Centre at www.stvplc.tv

2.  

3.  

4.  

5.  

6.  

7.  

8.  

 Members are entitled to appoint a proxy to exercise all or any of their rights to attend and to speak and 
vote on their behalf at the meeting. A shareholder may appoint more than one proxy in relation to the 
Annual General Meeting provided that each proxy is appointed to exercise the rights attached to a different 
share or shares held by that shareholder.

 A proxy need not be a shareholder of the Company but must attend the meeting to represent you.  
Your proxy could be the Chairman or other person who has agreed to attend to represent you. Your proxy 
will vote as you instruct and must attend the meeting for your vote to be counted. Details of how to 
appoint the Chairman or another person as your proxy using the proxy form are set out in the notes to  
the proxy form.

 A proxy form which may be used to make such appointment and give proxy instructions accompanies this 
notice. If you do not have a proxy form and believe that you should have one, or if you require additional 
forms, please contact Capita Asset Services on 0871 664 0300 or shareholderenquiries@capita.co.uk  
(Calls cost 12p per minute plus your phone company’s access charge. Calls outside the UK will be  
charged at the applicable international rate. Lines are open between 9am-5:30pm, Monday to Friday 
excluding public holidays in England and Wales). Alternatively, you may appoint a proxy electronically  
at www.capitashareportal.com. Please see the notes to the form of proxy for further details.

 To be valid any proxy form or other instrument appointing a proxy must be received by post or online or 
(during normal business hours only) by hand at Capita Asset Services, The Registry, 34 Beckenham Road, 
Beckenham, Kent, BR3 4ZF no later than 11.00am on 24 April 2016 or 48 hours before the time of any 
adjournment of the meeting.

 The return of a completed proxy form, in writing or online or any CREST Proxy Instruction (as described  
in paragraph 11 below) will not prevent a shareholder attending the Annual General Meeting and voting  
in person if he/she wishes to do so.

 A copy of this notice has been sent for information only to persons who have been nominated by a 
member to enjoy information rights under Section 146 of the Companies Act 2006 (a ‘Nominated Person’). 
The right to appoint a proxy cannot be exercised by a Nominated Person. However, a Nominated Person 
may, under an agreement between him/her and the shareholder by whom he/she was nominated, have a 
right to be appointed (or to have someone else appointed) as a proxy for the Annual General Meeting. If a 
Nominated Person has no such proxy appointment right or does not wish to exercise it, he/she may, under 
any such agreement, have a right to give instructions to the shareholder as to the exercise of voting rights.

 To be entitled to attend and vote at the Annual General Meeting (and for the purpose of the determination 
by the Company of the votes they may cast), Shareholders must be registered in the Register of Members 
of the Company at 6pm on 24 April 2016 (or, in the event of any adjournment, at 6pm on the date which  
is two days before the time of the adjourned meeting). Changes to the Register of Members after the 
relevant deadline shall be disregarded in determining the rights of any person to attend and vote at the 
meeting or the adjourned meeting. 

9.  

 As at 14 March 2016 (being the last business day prior to the publication of this Notice) the Company’s 
issued share capital consists of 39,298,231 ordinary shares of 50p each, carrying one vote each. The 
Company does not hold any ordinary shares in the capital of the Company in treasury. Therefore, the total 
voting rights in the Company as at 14 March 2016 are 39,298,231.

STV Annual Report and Accounts 201510.    CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy  appointment 
service may do so by using the procedures described in the CREST Manual on the Euroclear website (www.
euroclear.com). CREST Personal Members or other CREST sponsored members, and those CREST members 
who have appointed a service provider(s), should refer to their CREST sponsor or voting service provider(s), 
who will be able to take the appropriate action on their behalf.

11.    In order for a proxy appointment made by means of CREST to be valid, the appropriate CREST message  
(‘a CREST Proxy Instruction’) must be properly authenticated in accordance with Euroclear UK & Ireland 
Limited’s (‘EUI’) specifications, and must contain the information required for such instructions, as 
described in the CREST Manual. The message, regardless of whether it constitutes the appointment of a 
proxy or is an amendment to the instruction given to a previously appointed proxy must, in order to be 
valid, be transmitted so as to be received by the Company’s registrars, Capita Asset Services (IDRA10) by 
11.00am on 24 April 2016 or 48 hours before the time of any adjournment of the meeting. For this purpose, 
the time of receipt will be taken to be the time (as determined by the timestamp applied to the message 
by the CREST Application Host) from which the issuer’s agent is able to retrieve the message by enquiry to 
CREST in the manner prescribed by CREST. After this time any change of instructions to proxies appointed 
through CREST should be communicated to the appointee through other means.

12.   CREST members and, where applicable, their CREST sponsors, or voting service providers should note that 
EUI does not make available special procedures in CREST for any particular message. Normal system 
timings and limitations will, therefore, apply in relation to the input of CREST Proxy Instructions. It is the 
responsibility of the CREST member concerned to take (or, if the CREST member is a CREST personal 
member, or sponsored member, or has appointed a voting service provider, to procure that his CREST 
sponsor or voting service provider(s) take(s)) such action as shall be necessary to ensure that a message is 
transmitted by means of the CREST system by any particular time. In this connection, CREST members and, 
where applicable, their CREST sponsors or voting system providers are referred, in particular, to those 
sections of the CREST Manual concerning practical limitations of the CREST system and timings.

13.   The Company may treat as invalid a CREST Proxy Instruction in the circumstances set out in Regulation 

35(5)(a) of the Uncertificated Securities Regulations 2001.

14.   To change your proxy instructions simply submit a new proxy appointment using the methods set out 

above. Note that the cut-off time for receipt of proxy appointments (see above) also apply in relation to 
amended instructions; any amended proxy appointment received after the relevant cut-off time will be 
disregarded. Where you have appointed a proxy using the hard-copy proxy form and would like to change 
the instructions using another hard-copy proxy form, please contact Capita Asset Services on 0871 664 
0300 or shareholderenquiries@capita.co.uk (Calls cost 12p per minute plus your phone company’s access 
charge. Calls outside the UK will be charged at the applicable international rate. Lines are open between 
9am-5:30pm, Monday to Friday excluding public holidays in England and Wales). If you submit more than 
one valid proxy appointment, the appointment received last before the latest time for the receipt of proxies 
will take precedence.

15.   In order to revoke a proxy instruction you will need to inform the Company using one of the following methods:

•   by sending a signed hard copy notice clearly stating your intention to revoke your proxy appointment to 
Capita Asset Services, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4ZF. In the case of a 
member which is a company, the revocation notice must be executed under its common seal or signed 
on its behalf by an officer of the company or an attorney for the company. Any power of attorney or any 
other authority under which the revocation notice is signed (or a duly certified copy of such power or 
authority) must be included with the revocation notice

•  by sending an e-mail to shareholderenquiries@capita.co.uk

Notice of Annual General MeetingAdditional Information 
 
 
 
 
  
 
119

 In either case, the revocation notice must be received by Capita Asset Services no later than 8am on  
26 April 2016 or 3 hours before the time of any adjourned meeting thereof. If you attempt to revoke your 
proxy appointment but the revocation is received after the time specified then, subject to the paragraph 
directly below, your proxy appointment will remain valid. Appointment of a proxy does not preclude you 
from attending the Annual General Meeting and voting in person. If you have appointed a proxy and 
attend the Annual General Meeting in person, your proxy appointment will automatically be terminated.

16.   The Company must answer any question asked which relates to the business being dealt with  

at the meeting unless:

(i)  

 answering the question would interfere unduly with the preparation for the meeting or involve  
the disclosure of confidential information;

(ii) 

 the answer has already been given on a website in the form of an answer to a question; or

(iii)   it is undesirable in the interests of the Company or the good order of the meeting that the question  

be answered.

17.    Shareholders should note that it is possible that, pursuant to requests made by shareholders of the 

Company under Section 527 of the Companies Act 2006, the Company may be required to publish on  
a website a statement setting out any matter relating to: 

(i)  

 the audit of the Company’s accounts (including the auditor’s report and the conduct of the audit)  
that are to be laid before the Annual General Meeting; or 

(ii) 

 any circumstance connected with an auditor of the Company ceasing to hold office since the  
previous meeting at which annual accounts and reports were laid in accordance with Section 437  
of the Companies Act 2006.

 The Company cannot require the shareholders requesting any such website publication to pay its expenses.  
Where the Company is required to place a statement on a website under Section 527 of the Companies  
Act 2006, it must forward the statement to the Company’s auditors not later than the time when it makes 
the statement available on the website. The business which may be dealt with at the Annual General 
Meeting includes any statement that the Company has been required under Section 527 of the Companies 
Act 2006 to publish on a website.

18.    Members satisfying the thresholds in Section 338 of the Companies Act 2006 may require the Company  
to give, to members of the Company entitled to receive notice of the Annual General Meeting, notice  
of a resolution which those members intend to move (and which may properly be moved) at the Annual 
General Meeting. A resolution may properly be moved at the Annual General Meeting unless it:

(i)  

 would, if passed, be ineffective (whether by reason of any inconsistency with any enactment  
or the Company’s constitution or otherwise);

(ii) 

is defamatory of any person; or 

(iii)  is frivolous or vexatious. 

 The business which may be dealt with at the Annual General Meeting includes a resolution circulated 
pursuant to this right. A request made pursuant to this right may be in hard copy or electronic form, must 
identify the resolution of which notice is to be given, must be authenticated by the person(s) making it and 
must be received by the Company not later than 6 weeks before the date of the Annual General Meeting.

STV Annual Report and Accounts 2015 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19.    Members satisfying the thresholds in Section 338A of the Companies Act 2006 may request the  

Company to include in the business to be dealt with at the Annual General Meeting any matter (other  
than a proposed resolution) which may properly be included in the business at the Annual General Meeting. 
A matter may properly be included in the business at the Annual General Meeting unless it:

(i)  

is defamatory of any person or 

(ii) 

is frivolous or vexatious. 

 A request made pursuant to this right may be in hard copy or electronic form, must identify the matter to 
be included in the business, must be accompanied by a statement setting out the grounds for the request, 
must be authenticated by the person(s) making it and must be received by the Company not later than  
6 weeks before the date of the Annual General Meeting.

20.    A corporation which is a member can appoint one or more corporate representatives who may exercise,  
on its behalf, all its powers as a member provided that no more than one corporate representative 
exercises powers over the same share.

21.    Copies of Executive Directors’ service agreements and copies of the letters of appointment of  

Non-Executive Directors are available for inspection at the Company’s registered office during normal 
business hours from the date of this notice until the close of the Annual General Meeting (Saturdays, 
Sundays and public holidays excepted) and will be available for inspection at the place of the meeting  
for at least 15 minutes prior to and during the meeting.

22.    Except as provided above, members who have general queries about the Annual General Meeting should 
call our shareholder helpline on 0871 664 0300 (calls cost 12p per minute plus your phone company’s 
access charge. Calls outside the UK will be charged at the applicable international rate. Lines are open 
between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales). 

  You may not use any electronic address provided either:

•   in this notice of Annual General Meeting

•    any related document (including the chairman’s letter and proxy form), to communicate  

with the Company for any purposes other than those expressly stated.

Notice of Annual General MeetingAdditional Information 
 
 
 
 
 
 
 
 
Designed and produced by Tayburn

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The STV Appeal 2016 is here 
Visit www.stv.tv/appeal to see how you can help.

STV Group plc
Pacific Quay
Glasgow G51 1PQ
Tel: 0141 300 3000
www.stv.tv

Company Registration Number SC203873