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STV Group

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FY2017 Annual Report · STV Group
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Annual Report and Accounts 2017

 
 
 
 
 
 
Contents
01 

 2017 financial and  
operational highlights

Strategic Report
02 
The STV Family
04  Chairman’s statement 
06  Operating review

–  Group
–  Consumer
–  Showcase of STV content
–  Productions
–   STV External Lottery Manager

22  Corporate responsibility
29 
32 
34 
36  Risk management

STV Children’s Appeal 2017
Performance review
Principal risks and uncertainties

Introduction to governance 

Governance
39 
40  Board of Directors 
42  Corporate governance report
55  Remuneration report
72  Directors’ report 

Financial Statements
76 

82 
82 

83 

84 

85 

 STV Group plc  
consolidated financial statements 
– independent auditors’ report 
 Consolidated income statement
 Consolidated statement  
of comprehensive income
 Consolidated and parent 
company balance sheets
 Consolidated and parent 
company statement of  
changes in equity
 Consolidated and parent 
company statement  
of cash flows
 Notes to the financial statements

86 
113  Five year summary

Additional Information
114  Shareholder information
116 

 Notice of Annual General Meeting

STV is Scotland’s leading  
digital media brand, providing  
consumers with quality content  
on air, online and on demand.

View our Annual Report and Accounts 
and other information about STV at 
www.stvplc.tv

 
 
 
 
 
 
 
 
 
 
2017 financial and  
operational highlights

Turnover  
(£ millions)

Operating profit*  
(£ millions)

.

4
0
2
1

.

5
6
1
1

.

4
0
2
1

.

0
7
1
1

2014

2015

2016

2017

-4%

.

5
9
1

.

3
0
2

.

7
9
1

.

0
9
1

2014

2015

2016

2017

-3%

STV reaches 

3.5m 

viewers each month
on channel 3

Dividends per share  
(pence)

.

0
7
1

.

0
5
1

.

0
0
1

0
8

.

2014

2015

2016

2017

+13%

+37% 

in streams on  
the STV Player

STV Children’s Appeal  
raises over £2.6m

STV2 launches as  
Scotland’s newest channel

EPS* 
(pence)

Flat

.

7
8
3

.

9
9
3

.

7
9
3

.

6
9
3

2014

2015

2016

2017

* Pre-exceptionals and IAS 19. See Note 30.

01

STV Annual Report and Accounts 2017The STV Family

UNRIVALLED CONNECTION 
WITH CONSUMERS, REACHING  
80% OF SCOTS EVERY MONTH

ON AIR

STV audience share continues 
to track above ITV Network

STV2 regularly attracts more 
viewers than many long-established 
non-terrestrial channels

0.6 

share points ahead of  
Network in peak-time

46/50 

of Scotland’s top commercial 
programmes shown on STV

02

57%

reach of STV2 since launch

Top 30

non-PSB digital channel

Strategic ReportSTV delivers high quality content on air, 
online and on demand for consumers to 
access free of charge, via multiple platforms 
wherever and whenever they want.

ONLINE

ON DEMAND

stv.tv

STV Player

Building audiences by 
delivering content online and 
on social media channels

STV Player offers a high quality 
consumer experience providing 
catch up and watch live

3.7m

unique monthly browsers

20%

increase in article views

37%

growth in streams

43 mins

average time spent  
on STV Player

03

Strategic ReportSTV Annual Report and Accounts 2017Chairman’s statement

Baroness Margaret Ford

2017 was a landmark 
year for the Company 
marking its sixtieth 
anniversary, and we 
celebrated the fact  
that STV is as relevant, 
trusted and iconic a 
brand and a presence 
in Scottish life as at  
any time over the  
past six decades.

04

£10 million capital to shareholders 
over a period of up to 18 months.  
This process commenced in 
September 2017. 

Sustainable growth
The strong capital discipline instilled 
across the business, along with the 
business continuing to be cash 
generative during 2017, has enabled 
the key net debt:EBITDA ratio target to 
be maintained in the range of one to 
one and a half times. This has provided 
financial flexibility and facilitated  
the additional return of capital to 
shareholders to be committed.

Our trading arrangements with  
ITV have provided a buffer against 
weakness in the national advertising 
market and changing macro-economic 
circumstances. Through these 
arrangements STV is responsible  
for the growth components of the 
STV Family of consumer services  
and non-broadcast products.

The strong profitable growth trend  
in our digital activities continued 
during 2017 as the STV Player was 
extended on to new platforms, 
increasing accessibility and 
availability of our content.

It is a marker of the resilience and 
strength of commercial free to air 
television that in this anniversary 
year, the reach and impact of STV is 
unrivalled and we continue to deliver 
the largest mass audience for 
advertisers seeking to connect  
with Scottish consumers.

Delivering returns to shareholders
When I was appointed Chairman,  
I stated my intention to deliver value 
to our shareholders through the 
introduction of a progressive dividend 
policy. This decision reflected the 
Board’s confidence in the underlying 
financial strength of the Company 
and the resilience of the core business, 
despite macro-economic uncertainty 
placing downward pressure on the 
advertising revenue market during 
this period.

We have fulfilled this commitment 
since our return to dividend in 2013. 
Our policy continues to pay out 
between 60-80% of cash generation 
after pension deficit contributions 
and I am pleased to propose a final 
ordinary dividend of 12 pence per 
share. This will result in a total 
dividend of 17 pence per share,  
an increase of 13% year on year.  
In line with this commitment to  
the long-term delivery of increased 
shareholder returns, in August we 
announced the Board’s intention  
to return an additional sum of  

Strategic ReportHaving served on the Board as Senior 
Independent Director for 10 years, 
David Shearer also stepped down 
from the Board at the AGM in April. 

I would like to thank them both for 
their outstanding contribution to  
the success of the Company and  
wish them both continued success  
in the future.

I was delighted to announce the 
appointment of Simon Pitts as 
successor to Rob Woodward. Simon 
took up his role in January 2018. 

Simon Miller, who joined the Board 
during 2016, has been appointed  
as Senior Independent Director.

On behalf of the Board, I would like  
to thank all colleagues across the 
business for their contributions 
during 2017. Their energy, drive, 
creativity and passion to create and 
produce great content and serve and 
delight our audiences and consumers 
is highly valued.

Looking ahead, my Board  
colleagues and I are looking  
forward to supporting Simon Pitts  
as he develops and implements  
the strategy and plan to take the 
Company forward and deliver 
sustainable returns to shareholders.

Thank you for your continued support.

Baroness Margaret Ford
Chairman

Investing in our connections  
with audiences
In the year that marked a significant 
anniversary of STV’s longevity, a 
newly created channel was launched. 
STV2, Scotland’s newest and most 
innovative television channel has 
been formed through the integration 
of the five local television (L-DTPS) 
licences won by STV. STV2 has 
brought together city-focused 
television services, initially 
established for Glasgow and 
Edinburgh, with those subsequently 
enabled for Aberdeen, Dundee  
and Ayr, into a single networked 
service with a unitary schedule.

We will engage fully with the process 
being undertaken by Ofcom to assess 
the impact on our channels, and 
STV2 in particular, of the proposed 
BBC Scotland channel. 

STV Productions
STV Productions has secured  
several new commissions during 
2017, including the first drama 
commission for delivery to the BBC. 

The strategy for the business 
continues to be the growth of a 
Scottish based production company 
of scale delivering content to UK  
and international broadcasters.  
We support the increased focus of 
commissioners on ensuring that their 
schedules represent regional and 
societal diversity, and we welcome 
increased commissioning spend 
being committed to content 
producers located in the nations and 
regions of the UK who are in a strong 
position to deliver on this brief.

Board changes
A significant chapter in the 
Company’s more recent history was 
brought to a close as Rob Woodward 
stepped down at the end of 2017 
after serving over 10 years as  
Chief Executive Officer. 

STV 60th Anniversary

STV launched on 31st August 1957. 
Reflecting the fact that Scotland has 
seen major changes over the past 60 
years, STV has come a long way too 
– growing from a small TV company 
to a 21st century broadcaster which 
is now Scotland’s leading digital 
media brand.

STV’s diamond anniversary and 
unique contribution to broadcasting 
in Scotland was celebrated and 
commemorated with 1957-style  
vintage promos and a series  
of programme highlights.

At a time when STV is very much 
focused on the future of broadcasting 
in Scotland, it’s great to pause for a 
moment to reflect on the 60 years 
that have taken us to where we are 
and the cultural and social impact  
of STV on Scottish life.

05

Strategic ReportSTV Annual Report and Accounts 2017Operating review – Group

RESILIENT PERFORMANCE;  
INCREASED RETURNS TO 
SHAREHOLDERS

During 2017 STV 
continued to focus on 
consolidating its position 
as Scotland’s leading 
digital media business 
and delivering returns 
to shareholders.

Key to the development of  
successful consumer services is our 
understanding of the demographics, 
habits and preferences of consumers. 
We are well on the way to meeting 
our 2018 consumer insights KPI and 
expect to exceed this – supported by 
the considerable data capturing assets 
at our disposal, including the STV 
Player and Scottish Children’s Lottery. 

The de-risking of the business 
through the trading arrangements 
with ITV plc has delivered a resilient 
performance in an adverse market.

A key strategic priority is to  
diversify our earnings and reduce  
the broadcast-based percentage to 
provide a more broadly based revenue 
stream. In 2017 we continued to build 
on previous years’ progress to achieve 
a 28% non-broadcast earnings  
share, up 5 percentage points  
on the previous year. 

Our consumer division margin 
continued to improve, increasing  
to 18.7% despite a 7% decline in 
national advertising revenues. 

To meet our 2018 targets, we 
continued to focus on extending  
our consumer reach – or monthly 
average audience in millions –  
across each of our services and on 
increasing consumer engagement; 
the average length of time users 
interact with our services.

Our digital business continued  
to deliver profitable growth, with 
revenues up 14% and a margin of 
55%. Demand for catch-up streams 
on the STV Player was up 37%. 

The peak time audience share 
achieved during 2017 continued  
to strengthen, tracking 0.6 share 
points ahead of the ITV Network.

Non-broadcast 
earnings share
(%)

Why it’s important
Our strategy is to diversify the 
Group’s earnings from being over 
90% driven by broadcast to a 
more broadly balanced base.

How we measure it
It is calculated as non-broadcast 
operating profit (digital and 
productions) divided by total 
operating profit and expressed  
as a percentage.

%
0
3

%
8
% 2
3
2

%
1
2

%
2
2

2014

2015

2016

2017

2018
Target

06

Strategic Report 
 
STV Annual Report and Accounts 2017

AN ICONIC BRAND 
AT THE HEART OF  
SCOTLAND

60th anniversary
2017 was a special year for STV  
as we celebrated our diamond 
anniversary at the end of August.  
It was on 31st August 1957 that  
the distinctive voice of the inimitable 
James Robertson Justice introduced 
the channel’s launch programme – 
This Is Scotland – a special variety 
show broadcast live from Glasgow’s 
Theatre Royal. Since that very first 
programme, STV has entertained  
and informed generations of Scots, 
documenting the nation’s news and 
landmark developments through 
each of the decades and creating 
memorable television moments 
across all genres. 

Our anniversary provided an 
opportunity to look back on the 
channel’s development from a  
small TV company to a 21st century 
broadcaster which is now Scotland’s 
leading digital media brand. 

We commemorated our unique 
contribution to broadcasting  
in Scotland with a series of 
programming highlights. A special 
edition of popular series The People’s 
History Show looked back at some  
of the shows that have delighted 
viewers through the years, such  
as Weir’s Way, Scotsport, Rebus  
and Take the High Road, and STV2 
broadcast a range of archive 
highlights including Taggart, Reid 
about Russia and The Steamie.

To tie in with our commemorative 
programming, we saw out our 
special anniversary year with a 
unique New Year’s Eve show, the 
Thingummyjig Hogmanay Ceilidh, 
which paid homage to one of the 
most-watched entertainment 
programmes of the 1970s and 80s. 
Filmed at St Andrews in the Square  
in Glasgow and featuring a host of 
well-known STV faces from both  
past and present, the show 
generated considerable positive 
feedback from viewers.

07

Strategic ReportOperating review – Consumer

EXTENDING REACH  
AND ENGAGEMENT

Consumer division 
margin
(%)

Why it’s important
Margin improvement across  
the period provides evidence  
of profitable growth.

How we measure it
It is calculated as operating 
profit before exceptional items 
divided by turnover and 
expressed as a percentage.

%
8
7
1

.

%
4
8
1

.

%
5
8
1

.

%
7
8
1

.

%
0
0
2

.

Consumer insights
(millions)

Why it’s important
Understanding the demographics, 
tastes and preferences of our 
consumers is key to developing 
successful consumer services.

How we measure it
It is the number (in millions) of 
unique consumer records held 
on our consumer database.

m
6
2

.

.

m
5
m 2
1
m 2
6
m 1
0
1

.

.

.

2014

2015

2016

2017

2018
Target

2014

2015

2016

2017

2018
Target

STV2 
It was also a landmark year for the 
Company as we launched STV2, 
Scotland’s newest and most 
innovative channel, in April. 

STV2 brought together the existing 
services of the former STV Glasgow 
and STV Edinburgh channels with  
the new city licences won for, and 
serving, Aberdeen, Ayr and Dundee  
to provide a single local TV network. 
The channel supports a partnership 
with colleges and universities across 
Scotland, providing students with the 
opportunity to augment their learning 
in a live broadcast environment. 

STV2’s distinct schedule features an 
award-winning soap, international 
drama, classic films, sports, and 
entertainment including a 5pm 
weekday magazine show and  
a weekly late night chat show. 

Underpinning the channel is its strong 
news focus, with hourly news bulletins 
and three dedicated half-hour 
programmes featuring stories from 
across Scotland at 1pm, 6pm and 
10pm. In addition its flagship news 
programme, STV News Tonight, which 
airs weeknights at 7pm, provides a 
landmark service combining Scottish, 
UK and international news from a 
Scottish perspective. 

08

Strategic ReportConsumer reach
(monthly average millions)

Why it’s important
These measurements indicate 
the breadth of the consumer 
base of each service in the  
STV Family.

How we measure it
It is the monthly average 
audience in millions from 
sources including BARB  
and Adobe Analytics.

STV audience

m
6
3

.

m
6
3

.

m
5
3

.

m
5
3

.

m
5
3

.

2014

2015

2016

2017

2018
Target

STV2

m
8
0

.

m
6
0

.

m
3
m 1
0

.

m 1

.

8
0

.

2014

2015

2016

2017

2018
Target

STV Player

m
3
1

.

m
7
0

.

m
6
0

.

m
6
0

.

m
7
0

.

2014

2015

2016

2017

2018
Target

stv.tv

m
2
4

.

m
6
3

.

m
6
3

.

m
4
m 4
7
3

.

.

2014

2015

2016

2017

2018
Target

STV2’s daily reach is in the top 30 
non-terrestrial channels in Scotland 
and it regularly attracts more viewers 
than long-established channels 
including Sky Sports, Comedy Central, 
Sky Atlantic and Discovery. STV2 
offers advertisers a new marketing 
platform and enhanced opportunities 
to reach audiences across Scotland.

News and current affairs 
Over the course of the year, STV 
strengthened its position as ‘the 
home of Scottish news’, delivering  
an increased news output across all 
platforms and, following the launch 
of STV2, daily bulletins increased from 
six to 14 to reach 1.6 million viewers 
across our channels each week.

Scotland Tonight continued to be  
the most-watched Scottish current 
affairs programme, providing analysis 
of the day’s headlines, guest 
interviews, political debate and  
social media interaction to offer 
viewers a platform for discussion  
of the big issues of the day.

On air and online coverage of the 2017 
General Election was comprehensive. 
Continuing STV’s strong track record of 
delivering election debates for viewers 
in Scotland, a debate was screened 
prior to the June General Election  
to give an audience comprising a 
representative cross-section of the 
Scottish electorate the opportunity  
to put their questions to the leaders 
of the four main political parties. 
Scotland Debates was broadcast  
live from the Tramway in Glasgow. 
Live face-to-face interviews with  
the Scottish party leaders, filmed  
for STV2, were also shown on 
Scotland Tonight. 

STV consolidated its 
position as ‘the home 
of Scottish news’ 
during 2017 and 
extended its news 
output considerably 
with the launch of STV2 
and the channel’s STV 
News Tonight.

09

Strategic ReportSTV Annual Report and Accounts 2017 
Operating review – Consumer

In an STV news first, a 
series of special Scotland 
Tonight programmes 
was broadcast live  
from inside the Scottish 
Parliament during April.

STV News Tonight

STV2 reflects what is happening 
across Scotland with a distinct and 
exciting schedule featuring live 
events, news and a diverse range  
of programming including soap, 
drama, sport and movies.

The STV2 schedule includes hourly 
news bulletins and three dedicated 
half-hour news programmes with 
stories from across Scotland.  
In addition, STV2’s flagship STV  
News Tonight programme offers a 
landmark service combining Scottish, 
UK and international news from  
a Scottish perspective. 

STV News Tonight airs weeknights  
at 7pm.

The extensive election coverage also 
included news reports from Holyrood, 
updates on STV2’s STV News Tonight, 
and in-depth analysis on Scotland 
Tonight each weeknight in the run-up 
to the polls on 8 June. A live overnight 
results programme was simulcast on 
STV and STV2. Senior politicians and 
expert commentators joined the 
presenters in the studio throughout 
the night to discuss the results  
being reported by STV from count 
centres across Scotland. Working  
in partnership with ITV News,  
STV also brought viewers the key 
developments from all over the UK.

Digital margin
(%)

Why it’s important
Margin improvement across  
the period provides evidence  
of profitable growth.

How we measure it
It is calculated as operating 
profit divided by turnover and 
expressed as a percentage.

%
1
5

%
2
5

%
5
5

%
5
5

%
0
3

2014

2015

2016

2017

2018
Target

Digital revenues
(£ millions)

Why it’s important
Digital revenue growth is a key 
strategic objective and this 
measure tracks its delivery.

How we measure it
It is the value of digital revenues 
generated from the continuing 
STV Family of services.

.

m
4
1
m 1
4
8

.

m
4
7

.

m
2
6

.

m
0
5

.

2014

2015

2016

2017

2018
Target

10

Strategic Report  
Consumer 
engagement
(mins per day, per user)

Why it’s important
These measures indicate the 
depth of the consumer base  
of each of the services in the  
STV Family.

How we measure it
It is the average minutes per day 
that consumers spend on each 
service sourced from BARB and 
Adobe Analytics.

STV audience

i

s
n
m
1
4

i

s
n
m
0
4

i

s
n
m
9
3

i

s
n
m
9
3

i

s
n
m
1
4

2014

2015

2016

2017

STV2

i

s
n
m
2

i

s
n
m
2

i

n
m
1

i

n
m
1

2014

2015

2016

2017

STV Player

i

s
n
m
6
5

i

s
n
m
6
4

i

s
n
m
6
4

i

s
n
m
3
4

2018
Target

i

s
n
m
0
1

2018
Target

i

s
n
m
0
6

2014

2015

2016

2017

2018
Target

stv.tv

i

s
n
m
6

i

s
n
m
3

i

s
n
m
3

i

s
n
m
3

i

s
n
m
2

2014

2015

2016

2017

2018
Target

Edinburgh Festival 2017

For the 2017 international event, STV 
and STV2 featured 43 programmes 
of dedicated coverage.

Our coverage set out to reflect  
the Edinburgh Festival the way that 
audiences experience it, capturing 
not only the broad spectrum of 
shows on offer but also the fun  
and unbeatable atmosphere of  
this world-famous event.

Entertainment, drama and sport
A series of returning entertainment 
hits – including The Voice UK, which 
began in January following its move 
from BBC One, Ant & Dec’s Saturday 
Night Takeaway, I’m A Celebrity Get 
Me Out of Here, Britain’s Got Talent 
and The X Factor – helped boost  
peak time audiences.

In 2017 STV screened its best-
watched drama in the last decade – 
the third series of Broadchurch, which 
reached 1.7million viewers – and 
other stand-out highlights for the 
genre included The Loch, a Scottish-
set drama which outperformed the 
ITV Network by 6 share points, and 
psychological thriller Liar, which  
had an audience of 533,000. 

STV also aired the best-watched 
soaps in Scotland – Coronation Street 
and Emmerdale – both of which saw 
a year on year growth in audience  
of 3% and 0.5% respectively. 

Sports highlights also attracted 
excellent viewing figures. In January, 
horse racing galloped back to STV 
and Six Nations Rugby kicked off in 
February. In April STV’s city channels 
broadcast exclusive coverage of Celtic 
v Rangers in The Glasgow Cup Final, 
and in June the World Cup qualifier: 
Scotland v England reached over  
1.3m viewers.

11

Strategic ReportSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The market for STV Consumer services

SUPER-SERVING  
CONSUMERS

As Scotland’s leading digital 
media brand, STV provides  
quality content – on air, online 
and on demand – attracting 
mass audiences to maximise 
advertising revenue generation.

Engaging with Scotland

Maximising reach

   Delivering content across multiple 
platforms is key to engaging with  
our audiences across Scotland

   STV is the most watched commercial 

channel in Scotland

   Viewers spend on average 1 hour  

   In a country where the average person 

42 minutes watching STV every day

watches over 3 hours and 40 minutes of TV 
each day, 70% own a smartphone and 56% 
have a tablet, STV is well-placed to serve 
consumers with a diverse range of content 
to access whenever and wherever they want

   60% of the population use at least  

three STV services each month

   The STV Player achieved 28 million  

long form streams in 2017

STV Consumer
Delivers unique, high quality content 
to attract mass audiences which  
is sold to advertisers to generate 
revenues. This content is delivered 
across multiple platforms. 

The business aims to use its unique 
content to create communities of 
interest and to engage consumers.

Measurement 
The key corporate KPIs are used to 
monitor and measure the progress of 
each division in fulfilling its strategy.

12

r t i s i ng

Ad v e

STV
business
model

C

o
n
t
e
n
t

r

e

m

Consu

Strategic ReportOperating review – Consumer

Peak time audience
(share points)

Why it’s important
Our programme strategy results 
in more Scottish based content 
appearing on screen and it is 
important that an audience share 
is delivered at least equivalent  
to that of the ITV Network.

How we measure it
Peak audience (18:00 – 22:30)  
for all adults is compared to  
the ITV Network.

.

6
0
+

.

3
0
+

.

2
0
+

.

2
0
+

2014

2015

2016

2017

STV Player
A key driver of non-broadcast 
earnings, the STV Player delivered  
a strong performance during 2017.

Available on a wide range of 
platforms, from iOS and Android 
tablets and smartphones to set-top 
boxes and Smart TVs such as those 
provided by Youview, Freeview Play 
and Fire TV, the STV Player offers 
simulcast and on-demand access  
to the STV and STV2 schedules. 

Long form streams across the year 
(live and catch-up) on the STV Player 
totalled 28 million, a 37% growth 
year on year. Particularly strong 
results were seen for soaps catch-up 
streams, with streams of Coronation 
Street alone up 47% driven in part  
by the screening of an additional 
episode every week. Demand for 
drama catch-up streams was also 
very high, with the top five dramas  
in 2017 generating a 63% increase 
year on year.

Live streams continued to increase 
during 2017. Reaching a total of  
6.4 million, these were up by  
1.4 million or +29% year on year.

Offering simulcast  
and on-demand access 
to the STV and STV2 
schedules, the STV 
Player saw particularly 
strong performances  
in 2017.

The People’s History Show

The series – which achieves a share 
above Network on STV and is fronted 
by presenter and journalist Sarah Mack 
and historian and adventurer Ashley 
Cowie – looks back in time to discover 
the places and people that make up 
Scotland’s shared social history.

 The People’s History Show digs  
deep into Scotland’s lesser-known 
past and we’ve filmed some very 
inspirational, awe-inspiring  
and emotional stories featuring  
the blood, sweat and tears of  
the people who built our nation.

13

Strategic ReportSTV Annual Report and Accounts 2017Strategic Report

Showcase of STV content

Broadchurch

STV News Tonight
See page 10

Liar

Peter and Roughie’s Football Show

And They’re Off… for Sport Relief

Coronation Street

14

The Late Show

Catchphrase

Broadchurch

STV Annual Report and Accounts 2017

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

Celebrity Antiques Road Trip 
See page 17

Ross Kemp Behind Bars  
– Inside Barlinnie

Burdz Eye View

The People’s History Show
See page 13

The Dressing Room
See page 19

Edinburgh Festival 2017
See page 11

I’m a Celebrity… Get Me Out of Here

15

 
Operating review – Productions

CREATED WITH PASSION, 
CRAFTED WITH CARE

Production revenue
(£ millions)

Why it’s important
Increasing production revenues  
is a key strategic aim which 
increases the diversification  
of the Group’s revenue sources.

How we measure it
It is the value of revenues 
generated from external 
commissions, secondary  
sales and ancillary income.

m
0
0
2

.

m
3
3
1

.

m
7
2
1

.

m
4
0
1

.

m
3
8

.

2014

2015

2016

2017

2018
Target

New commissions and 
recommissions were 
secured, including a 
new drama series  
for the BBC.

Entertainment
In January ITV Daytime commissioned 
STV Productions to make 20 episodes 
of a new high-stakes game show 
Babushka, conceived by Armoza 
Formats, a key player in the global 
content market. The show, which aired 
in May, later received a nomination  
in the prestigious Rose d’Or Awards, 
which are organised by the European 
Broadcasting Union and recognise the 
very best in international television 
and online entertainment.

ITV game show Catchphrase 
maintained its hit status during 2017, 
again demonstrating its success as  
a returning entertainment format. In 
October ITV confirmed its commission 
of a sixth series for broadcast in 2018.

International format deals were 
secured during 2017 for The Dressing 
Room to be remade in the Netherlands 
and Norway, and for SafeWord to be 
remade for MTV in the US. Both were 
original formats co-developed and 

co-produced by STV Productions and 
Motion Content Group – The Dressing 
Room originally produced in the UK 
for UKTV and SafeWord for ITV2.

Towards the end of the year, a new 
BBC commission for a Saturday  
night game show, And They’re Off… 
For Sport Relief, was confirmed. 
Production then commenced for  
the six-part series to start airing  
on BBC One in January 2018.

Daytime and popular factual 
BBC One long-running daytime show 
Antiques Road Trip remained a ratings 
winner and top performer for both the 
channel and STV Productions. Series 
14, which aired in January, reached 
over 17 million people across the UK 
and in August a further four series of 
the show were commissioned. Series 
15-18, comprising ninety 45-minute 
programmes, are being aired over 
two years. 

The BBC also commissioned  
a seventh series of the show’s 
celebrity version, Celebrity Antiques 
Road Trip, and the new series of  
20 hour-long episodes began airing  
on BBC Two in mid-November.  
In December, the commission  
of an eighth series of the hit show 
featuring high-profile celebrity 
antique hunters was confirmed.

16

Strategic ReportSTV Productions has  
a record of successes 
across a range of 
genres, including 
drama, entertainment 
and factual, for a wide 
range of broadcasters.

Documentaries
During 2017 a raft of new commissions 
for documentaries was secured.

In January The Paper Thistle: 200 
Years of The Scotsman, a one-hour 
programme produced for BBC 
Scotland, told the fascinating story  
of one of Britain’s most famous 
newspapers, The Scotsman.

In February Alan Cumming’s Edge of 
Scotland, sponsored by VisitScotland, 
was broadcast on STV and a version 
which aired on NBS in the US won  
an Emmy Award for Best Lifestyle 
Programme. The hour-long film  
saw the Scottish film and TV star 
reflecting on his experiences as  
he explored the Outer Hebrides. 

Channel 4 commissioned a film 
following another personal journey  
of discovery for a famous Scot. 
Richard Wilson’s Highland Fling – 
which featured actor, director and 
broadcaster Richard Wilson fulfilling  
a lifelong ambition to tour the 
Highlands and Islands – aired  
on More4 in October.

Unique individual insight was also the 
focus for My Beatles’ Black Album with 
Charles Hazlewood. Produced for Sky 
Arts, this saw the acclaimed British 
conductor examining the break-up  
of the greatest pop group in history. 

A third series of Stopping Scotland’s 
Scammers, sponsored by The Royal 
Bank of Scotland and produced early 
in 2017 for broadcast on STV, featured 
investigations of a financial nature. 
The four programmes highlighted the 
range and scope of scams in Scotland 
and their impact on victims. Aimed  
at raising awareness of the issue and 
helping people protect themselves 
from financial crime, the series 
reached 669,000 viewers.

One of the major documentary 
highlights of the year, which 
generated a great deal of media 
interest and public support, was  
a special film produced for the ITV 
autumn ‘Crime and Punishment’ 
series. Ross Kemp Behind Bars – Inside 
Barlinnie saw the former actor turned 
presenter providing a hard-hitting 
and thought-provoking insight into 
the lives of inmates and prison 
officers within Scotland’s historic and 
most famous prison. The hour-long 
programme aired at the beginning  
of November and in Scotland it  
won a 34% audience share, with 
650,000 viewers.

A landmark documentary series  
on the history of the Scottish police 
commissioned by BBC Scotland, 
began screening on BBC One at the 
end of November. The Force: The 
Story of Scotland’s Police, comprised 
three episodes which focused on  
the development of the service 
through the years.

Celebrity Antiques Road Trip

Airing on BBC Two, Celebrity Antiques 
Road Trip features some of Britain’s 
best-loved celebrities who take to 
the road in vintage vehicles for a 
treasure trail around the  
UK’s antique emporiums.

The seventh series – 20 hour-long 
episodes – began airing on BBC Two 
in mid-November and in December, 
the BBC confirmed its commission  
of an eighth series of the hit show. 

17

Strategic ReportSTV Annual Report and Accounts 2017The market for STV Productions services

DIVERSIFICATION  
OF GENRES

STV Productions continued to 
secure multi-genre commissions 
for a variety of channels – with 
several returning hit series,  
new factual programmes and a 
new BBC four-part legal drama.

Connecting with audiences

   All of the high-quality content we create 

and produce for UK and overseas broadcast 
networks shares a common objective – 
audience engagement

   Profit is made on initial sale and on the 
capitalisation of back-end rights in the  
UK secondary and overseas markets

A world of possibilities

   The BBC remained our biggest client,  

due to returning hits Antiques Road Trip  
and Celebrity Antiques Road Trip plus new 
commissions And They’re Off… For Sport 
Relief and drama series The Victim

   Our strategic partnership with global 
content rights management company 
Motion Content Group enabled the  
co-investment, co-development and  
co-production of formats across a  
broad range of genres

   Partnerships with a number of international 
agents supported the effective distribution 
of our programmes and the sale of their 
formats outside the UK

   A deal was agreed with Sky Vision for  

the international distribution rights to our 
unscripted catalogue and new BBC drama 
series, plus the format sales rights for game 
show And They’re Off… For Sport Relief,  
co-developed with Motion Content Group

STV Productions
Creates and produces high quality 
content for broadcast networks in  
the UK and overseas. Profit is made 
on initial sale and on the exploitation 
of back end rights in the UK secondary 
and overseas markets.

Measurement 
The key corporate KPIs are used to 
monitor and measure the progress of 
each division in fulfilling its strategy.

18

r t i s i ng

Ad v e

STV
business
model

C

o
n
t
e
n
t

r

e

m

Consu

Strategic ReportOperating review – Productions

STV Productions  
is focusing on the 
development of a slate 
of writer-led TV drama, 
including a raft of 
projects set in Scotland.

The Dressing Room

The Dressing Room is a fixed-rig 
factual entertainment series which 
goes behind closed doors to find out 
what really happens in the dressing 
rooms of amateur sports teams 
across Britain. The six-part series was 
commissioned by UKTV’s premium 
entertainment channel W as an STV 
Productions and Motion Content 
Group co-production. 

In 2017, format deals were secured 
for The Dressing Room to be remade 
in the Netherlands and Norway.

19

Production margin
(%)

Why it’s important
Margin improvement across  
the period provides evidence  
of profitable growth.

How we measure it
It is calculated as operating 
profit before exceptional items 
divided by turnover and 
expressed as a percentage.

%
6

%
5

%
3

%
1

%
3

2014

2015

2016

2017

2018
Target

Another 2017 highlight for STV 
Productions was the announcement 
that it had won a Royal Television 
Society Award for Scotland and  
the Battle for Britain – a two-part 
documentary which explored 
Scotland’s political transformation 
during the historic events of  
recent years.

Drama
In August STV Productions secured  
a drama series commission for BBC 
One – a four-part contemporary legal 
thriller, The Victim, written by Rob 
Williams (The Man in the High Castle, 
Chasing Shadows). Set in Edinburgh, 
The Victim will be filmed in Scotland 
early in 2018. The high quality drama, 
which will air on BBC One, will present 
a significant boost for TV production 
in Scotland, supporting STV’s ongoing 
commitment to the country’s 
creative industries.

Distribution
STV Productions uses a number  
of leading international agents to 
distribute its finished programmes 
and sell their formats outside the UK. 
At the end of 2017, a deal was agreed 
for Sky Vision to handle three key 
content areas. These are the 
international distribution rights to STV 
Productions’ unscripted catalogue and 
the new BBC drama The Victim which 
it will produce in 2018, plus the sales 
rights for the format of game show 
And They’re Off, co-developed with 
Motion Content Group.

Strategic ReportSTV Annual Report and Accounts 2017Operating review – STV External Lottery Manager

In its first year, over  
£1 million has been 
raised to benefit 
Scotland’s children. 

Established in late 2016, the STV 
External Lottery Manager (ELM)  
was formed to provide operational 
services, such as ticket sales and 
marketing, to charitable society 
lottery, the Scottish Children’s Lottery.

The ELM operates on a breakeven 
basis, invoicing operating costs to the 
Scottish Children’s Lottery. The Group 
recoups costs incurred from operating 
both the ELM and the STV Children’s 
Appeal. The ELM purchases regional 
airtime from the consumer division. 
Any profit generated by the Group 
from the sale of regional airtime, 
after recouping costs, is donated to 
The Group’s main social investment 
activity, the STV Children’s Appeal.

During 2017, ticket sales continued  
to rise and were boosted with the 
introduction of a second weekly draw in 
early October. With weekly sales having 
now exceeded 100,000, breakeven on 
sales is expected during Q2 of 2018  
at 176,000 ticket sales per week, 
assuming the current steady growth 
rate is maintained. Recoupment of 
the debtor will then commence in H2 
of 2018. Revenues generated by the 
ELM in 2017 increased in line with 
expectations, from £1.8 million in 
2016 to £6.4 million.

The Scottish Children’s Lottery 
achieved a double milestone in 2017. 
In October it not only celebrated its 
first anniversary but also marked 
having raised charitable funds 
reaching the landmark figure of  
£1 million. The total charitable 
amount it raised since launch up until 
31 December 2017 was £1.3 million.

20

The funds generated by the Scottish 
Children’s Lottery – thanks to the 
support of subscribed players all over 
Scotland – are used to help children 
and young people’s charities and 
projects across four key areas: early 
years’ intervention, education and 
health, employment skills and 
employability, and community 
development and citizenship. 

To enable funding to be channeled 
directly into appropriate good causes 
helping children and young people 
across these vital areas, the funding 
awards are distributed through four 
Scottish Charitable Incorporated 
Organisations: Chance to Flourish, 
Chance to Study, Chance to Succeed, 
and Chance to Connect.

Distributing to deserving causes
Over 50 awards ranging from £1,000 
to £50,000 were distributed during 
2017, with examples of the charities 
and projects which have received 
funding including: 

•   Enable Scotland in Cumbernauld 
(£23,777 award). The charity 
supports children with learning 
disabilities and their families and 
carers, and the funding has helped 
the RASCALS project which provides 
after school support for children with 
learning disabilities. It is the only 
service of its kind in Lanarkshire.

•   Bobath Scotland Cerebral Palsy 

Centre in Glasgow (£11,770 award). 
The charity offers advice, help and 
support to children and families 
living with cerebral palsy all over 
Scotland. Specialist therapy 
focuses on reducing pain, 
developing communication and 
improving mobility to help children 
with the condition make the most 
of their abilities. 

•   Fischy Music in Edinburgh (£11,696). 
The charity uses music and song to 
support the emotional wellbeing  
of young children and works with 
thousands every year, from those 
dealing with the challenges of 
everyday life to those facing 
significant emotional trauma,  
such as loss and grief. 

•   Strathmore Centre for Youth 
Development in Blairgowrie 
(£13,853). The charity offers 
services to 11-25 year-olds in the 
Strathmore area, delivering a range 
of projects providing opportunities 
for young people to realise their 
potential. Services range from 
employment advice and abuse 
counseling to budgetary guidance 
and volunteering opportunities.

Increasing awareness
The Scottish Children’s Lottery 
promoted its £1 million milestone 
through media relations activities 
targeted at national and regional 
news titles and charitable sector 
publications, plus a series of 
communications directed at MSPs  
and MPs to further raise public 
awareness and encourage online 
applications from eligible charitable 
organisations and groups across  
the country.

Generating more funds
In October, a second weekly  
Scottish Children’s Lottery draw  
was introduced with the objective  
of generating additional ticket sales 
to increase the funds raised. The 
development means that subscribers 
can now choose to play twice weekly 
for the chance to win a £25,000 
jackpot and raffle prizes and to tune 
in to STV on Mondays and Thursdays 
to watch presenters Jennifer Reoch 
and Sean Batty announcing the 
winning numbers as they are drawn. 

Strategic ReportSTV Annual Report and Accounts 2017

21

Strategic ReportCorporate responsibility

Baroness Margaret Ford
Chairman

As a creative business, 
our people and the 
commitment, drive  
and focus they bring  
to the Company is a  
key contributor of our 
success. Providing  
an environment that 
affords everyone  
the opportunity to 
maximise their potential 
is underpinned by a 
culture focused on 
delivery of goals  
and priorities.

22

The feedback is currently being 
developed into action plans by  
a cross-business group of Pulse 
ambassadors. The actions identified 
will be implemented in early 2018.

STV Learning
Opportunities to undertake broader 
development and learning to extend 
knowledge beyond immediate role 
requirements are delivered through 
STV Learning. During 2017, this has 
included over 120 colleagues 
undertaking ‘job drop’ placements 
providing insight into different roles 
and business areas through short 
duration placements. Additionally,  
a comprehensive programme of 
drop-in sessions where colleagues 
share insights and experience to 
provide an overview of their business 
area have been conducted. Topics 
covered include the law and the 
broadcasting code, news gathering 
skills, insights into virtual reality 
technology, presentation skills, 
writing skills.

Our people strategy is built on The 
STV Way: to be bold, stand together, 
and strive to surprise. These values 
provide colleagues across the 
business with a cultural framework 
within which they can undertake 
their role and develop their skills  
and potential.

During 2017, an extensive  
programme of activities has been 
delivered through The STV Way  
to support learning and career 
development, engagement and 
communications, participation in 
business improvement, recognition 
and reward, and wellbeing.

The latest Pulse, our employee opinion 
survey, was undertaken in late 2017. 
The survey invited responses from 
colleagues on permanent contracts of 
employment and those working on a 
freelance basis to support production 
activities. The engagement level was 
high at 66% and above wider industry 
benchmarks. This represents an 
increased level of engagement on the 
previous year (2016: 61%). Responses 
and feedback were sought across a 
range of employment-related topics 
including internal communications, 
team working and relationships  
with managers, understanding of 
business goals and strategy, working 
environment, reward and recognition, 
and benefits and wellbeing. Overall, 
85% of respondents stated they were 
proud to work for the Company. 

Strategic ReportThe STV Way Leadership Development 
programme has continued providing 
35 senior managers with an executive 
level modular programme delivered 
by the University of Edinburgh 
Business School.

Strengthening the talent pipeline and 
building future leadership capability 
has been supported through the 
introduction of a management 
development programme, Leading: 
The STV Way, which has been delivered 
to two cohorts covering 25 front line 
managers representing all areas of the 
business. The scope of this programme 
will be extended in 2018 based on 
positive feedback and development 
outcomes from participants.

The Company has also increased  
its commitment to apprenticeship 
programmes designed to support 
widening routes to access our 
industry. Apprenticeships are now 
being provided within enabling 
functions and STV News. 

Investing in the development of 
talent for the future is a key aim  
of the Company’s development 
planning and we continue to build 
close relationships across secondary, 
further and higher education.  
This has included the formation of 
partnerships with secondary schools 
through which we can showcase the 
range of career opportunities available 
across the creative industries whilst 
providing colleagues from STV with 
personal development opportunities.

The strategic partnership with seven 
colleges and universities formed  
to deliver STV2 has continued  
to grow and is the focus of our 
interaction and support for  
further and higher education. 

Health and wellbeing
Our working environment and 
wellbeing are important factors in 
making STV a creative and rewarding 
place to work. Throughout 2017,  
ten health related campaigns  
were delivered.

Raising awareness of mental health 
in the workplace was a high priority 
campaign during 2017 and a 
successful campaign supported by 
SAMH (Scottish Association for Mental 
Health) included sessions to increase 
knowledge and understanding on 
how to maintain positive mental 
health. This was followed by mental 
health training provided for line 
managers across the business, and  
in 2018 mental health first aiders will 
be appointed to support increasing 
awareness and understanding in  
this area. 

The Company has maintained a 
Bronze Award under the Scottish 
Government’s Healthy Working Lives 
campaign. This accreditation has 
provided a benchmark against which 
we will continue to enhance STV as a 
positive and supportive place to work.

Reward and recognition
The remuneration and reward 
framework applied across all roles 
continues to be determined with 
reference to benchmarks from a 
UK-wide media industry peer group.

This structure provides transparency 
and relative comparisons to be  
made with colleagues and the wider 
sector beyond STV. This enables the 
Company to ensure remuneration  
is market competitive, and supports 
recruitment and retention.

Across this framework, base salary 
levels increased by 1.5% in 2017. 
Outwith this annual review process, 
base salary levels are monitored  
on an ongoing basis, particularly  

in relation to colleagues at earlier 
stages of their careers where more 
rapid progression is required to reflect 
the pace of skills acquisition.

Diversity and inclusion
Our focus on diversity and inclusion  
is about creating an environment 
where everyone can thrive, develop 
and succeed. We are passionate 
about supporting social mobility  
and making a real difference to  
the futures of others.

The Company’s commitment to 
ensuring all colleagues are treated 
with dignity, respect and fairness is 
fulfilled through creating a culture 
based on merit and equality of 
opportunity. 

A range of programmes and activities 
are undertaken to widen access 
routes into employment with the 
Company and more widely to the 
creative industries sector.

These include the provision of work 
experience opportunities structured 
to inform young people about career 
opportunities. During 2017, over 50 
placements have been provided. We 
are committed to supporting Modern 
Apprenticeship programmes which 
provide an alternative access route 
into the industry. Apprenticeships 
provided in Creative & Digital Media 
enable young people to gain practical 
industry experience whilst developing 
the necessary skills for entry and  
mid level roles. Additionally, we  
have partnerships with a number of 
higher education institutions across 
Scotland, particularly within the 
content generation areas of our 
business, which aim to educate  
and provide practical experience  
of the opportunities available in  
our industry within a live broadcast 
and production environment.

23

Strategic ReportSTV Annual Report and Accounts 2017The Company’s anti-slavery  
initiatives include:

•   the proactive review of policies  

and operating processes to ensure 
these provide protection against 
discrimination, a fair working 
environment and fair trading 
conditions that do not violate 
human rights; 

•   a rigorous process to identify, 

monitor and manage the principal 
risks that have been identified 
through the business and its  
supply chains and which are set 
out in the Company’s risk register; 
•   training which is delivered to staff 
on an ongoing basis to ensure  
that responsibilities to achieve 
compliance with the Company’s 
policies are understood and fulfilled. 
Specifically, during 2018, staff with 
responsibility for procurement of 
suppliers will undertake training 
designed to support a response to 
slavery and human trafficking risks.

Corporate responsibility

STV is also an employer partner for 
the Developing the Young Workforce 
programme in Scotland which aims to 
increase employment opportunities 
for school pupils through the provision 
of employability-related initiatives 
and work experience opportunities.

To ensure that STV continues to deliver 
on its commitment as an inclusive 
employer and one which is accessible 
to all, regardless of age, marital status, 
family responsibility, ethnicity, gender 
or disability, we will be undertaking  
a series of Diversity Awareness 
workshops during 2018. These will be 
introduced with managers and rolled 
out to all colleagues across the year. 
These sessions will raise awareness 
of the importance of engaging a 
diverse workforce, consider how  
this can be practically achieved and 
provide guidance on how potential 
barriers, such as unconscious bias, 
can be overcome.

In 2018 we will continue to build  
on initiatives and schemes already  
in place with a specific focus on 
increasing the representation of 
talent from ethnic minority groups.  
In 2017 STV Productions supported 
the ‘PACT Indie Diversity Training 
Scheme’ through the provision of  
a six month paid placement to entry 
level diverse talent which supported 
the development and acquisition of 
the talents and skills required in the 
creative industries.

Additionally, we are developing 
employer partnerships with Creative 
Access and Mama Youth. Both of 
these schemes exist to help young 
people from BAME backgrounds 
secure paid training opportunities  
in the creative industries.

A number of registered disabled 
persons are employed, all of whom 
have had equivalent access to 
training and career development 
opportunities as their able-bodied 
colleagues. No employee became 
disabled during the course of their 
employment in 2017.

Modern Slavery Act
The Company recognises that it  
has a responsibility to take a robust 
approach to slavery and human 
trafficking and is committed to 
preventing these in its corporate 
activities and to ensuring that its 
supply chains are free from slavery 
and human trafficking. 

STV’s anti-slavery statement reflects 
its commitment to acting ethically 
and with integrity in all business 
relationships and to implementing 
and enforcing effective systems  
and controls to ensure slavery and 
human trafficking are not taking place 
anywhere within the business or its 
supply chain. Staff are expected and 
encouraged to report any concerns 
about slavery and human trafficking, 
and management will act upon them 
in accordance with the relevant 
policies and procedures.

An assessment of the Company’s 
current operations and supply chains 
has not identified any activities that 
are deemed to represent a high level 
of risk of slavery or human trafficking. 
Monitoring of this is incorporated  
into the Company’s ongoing risk 
assessment and this will continue  
on a routine basis.

24

Strategic ReportGender pay report
Under the requirements of the Equality 
Act 2010 (Gender Pay Gap Information) 
Regulations 2017, the Company will 
publish a gender pay report annually. 
The 2017 report is based on a total 
population of 538 colleagues who 
were in employment on the statutory 

reporting date of 5 April 2017. On this 
date the Company’s gender profile 
was 46% women and 54% men. 

The 2017 report identifies a gender 
pay gap which, as is the case in a 
number of organisations, arises as  

a result of a higher proportion of men 
than women in senior management 
and leadership roles. Our gender 
profile and mean and median gender 
pay gaps, as at 5 April 2017, are 
outlined below.

Gender split and gender pay gap by level

Gender split

Gender pay gap  
(mean)

Leadership 
team

Senior 
management

70%
7

64%
14

30%
3

36%
8

Staff

54%
272

46%
234

22.8%
538

16.3%
528

13.9%
506

  Men
  Women

Key data:  
mean and median gender pay gap
The mean gender pay gap is the 
difference in average hourly rates of  
pay between men and women as at the 
snapshot date of 5 April 2017, expressed 
as a percentage of male earnings. 

The median gender pay gap shows  
the difference in the midpoints of the 
ranges of hourly rates of pay for men 
and women by ordering individual rates 
of pay from lowest to highest and 
comparing the middle value.

%
8
2
2

.

%
4
7
1

.

%
3
7
1

.

%
4
8
1

.

Mean

Median

  STV
  National*

*Source: 2017ASHE, ONS.

The Company has chosen not to target a specific number or percentage of women for senior management  
or leadership positions, but to concentrate efforts on encouraging more women to remain with the Company 
and progress through the organisation to these roles. As at April 2017, just under a third of the leadership 
team and 36% of the senior management team were female.

Mean pay gap and proportion of 
women and men, in each pay quartile
With the exception of the leadership 
team, base salary levels across the 
organisation are determined with 
reference to a pay and grading 
framework applied by a wide range  
of companies in the creative industries 
sector and administered by Towers 
Watson, benefit consultants. As a 
result of the rigour with which this 
framework is applied across all 
grades of employment within the 
Company, we are confident that 

colleagues are paid equally for 
undertaking equivalent roles 
regardless of gender or any  
other personal characteristic. 

This is reflected in the charts below 
which outline the proportion of 
women and men in each pay quartile, 
and illustrates that the gender pay 
gap within the first three pay quartiles 
is less than 1.5%. Inclusion of the 
Company’s leadership team, all of 
whom are within the upper pay 
quartile, results in a mean pay gap  

of 11.1% due to the proportion of 
positions at this level which are held 
by male colleagues. Exclusion of the 
leadership team from the upper 
quartile returns a negligible gender 
pay gap of -0.5%. That is, outwith  
the leadership team, the average 
hourly pay of women and men in  
the upper pay quartile is equivalent. 
This confirms that the main reason 
for the Company’s gender pay gap  
is the balance of men and women 
across senior roles.

Lower

Lower middle

Upper middle

Upper

Upper excluding leadership team

42%

42%

42%
1.3%

1.3%

42%
1.3%
58%

42%
1.3%
58%

58%

49%

1.3%
58%

49%
58%

1.1%
49%

1.1%

1.1%
49%
51%

51%

1.1%
49%
51%

1.1%
51%
57%

57%

-0.2%
-0.2%
51%
57%

43%
-0.2%
57%

43%
43%
-0.2%
57%

43%
-0.2%
70%

43%
11.1%
11.1%
70%

11.1%
70%

70%

11.1%
70%

11.1%
70%

-0.5%
-0.5%
70%

-0.5%
70%

-0.5%
70%

70%

-0.5%

30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

  Men 
  Women

25

Strategic ReportSTV Annual Report and Accounts 2017Corporate responsibility

Bonus gender pay gap
The Company’s bonus gender pay profile is also influenced by a higher proportion of men than women holding  
senior management and leadership roles. These roles which attract higher levels of remuneration have a higher  
bonus opportunity. 

Key data:  
mean and median bonus gender pay gap
The mean bonus gender pay gap is  
the difference in average bonus payment 
between men and women in the year  
to 5 April 2017.

The median bonus gender pay gap  
shows the difference in the midpoints  
of the ranges of bonus pay for men and 
women by ordering individual payments 
from lowest to highest and comparing  
the middle value.

%
6
5

%
4
3

Key data:  
proportion of men and women  
awarded a bonus
This is the percentage of men and 
women who were awarded a bonus 
payment in the 12 months leading up  
to the snapshot date of 5 April 2017.

%
7
1

%
5
1

Mean Median

Men Women

We are confident that colleagues 
undertaking equivalent roles have 
equivalent bonus opportunity, 
regardless of gender or any other 
personal characteristic. This is 
illustrated through an analysis  
by bonus pay quartile.

Within the upper middle bonus pay 
quartile the bonus earned by female 

colleagues is greater than the bonus 
earned by male colleagues by 7.3%.

In the upper bonus pay quartile, 
which includes senior management 
and all leadership team roles, there  
is a mean bonus gender pay gap  
of 34%; however, removing the 
leadership team from this quartile 
closes this gap to 0.8%.

Upper middle

Upper

Upper excluding leadership team

-7.3%
-7.3%
57%

57%

57%

43%

43%
-7.3%

43%

30%

30%

30%

31%

31%

31%

34%

34%

34%

70%

70%

70%

0.8%

0.8%
0.8%
69%

69%

69%

  Men 
  Women

Bonus payments earned by 
colleagues who are employed  
on a part-time basis (8% of those  
in receipt of a bonus payment) are 
pro-rated to reflect the actual hours 
of work; however, the bonus pay  
gap calculation does not recognise 
that individuals may be working 
part-time. 12% of our people work  
on a part-time basis of which 98% 
are women.

Next steps
In response to our 2017 gender pay 
report, our action plan will build on 
our existing diversity and inclusion 
programme. This programme 
comprises a number of targeted 
interventions to support our long term 
aim of achieving a greater balance of 
women in senior roles. This will include 
raising awareness of flexible working 
options and ensuring equality of 

access to opportunities for career 
development, as well as progressing 
our wider objective of creating an 
inclusive culture that fosters diversity, 
progression and equality of 
opportunity for all, regardless  
of any personal characteristic.

26

Strategic ReportHealth and Safety
STV is committed to compliance with 
all workplace health and safety laws 
and regulations to provide a safe  
and healthy working environment. 
Employee health and accidents are 
monitored closely and health 
promotion programmes designed  
to reduce health risk and enhance 
employee wellbeing are regularly 
undertaken. A proactive approach  
to improve the Company’s 
management documentation 
systems, to provide suitable and 
sufficient information, instruction, 
training and supervision is in place.

First Aid training refreshers are 
carried out on a rolling basis and we 
have a full complement of 37 first 
aiders located throughout STV sites. 
There are defibrillators on site at 
Pacific Quay and Craigshaw and 12  
of our staff are trained in their use.

STV has a proactive and responsible 
attitude towards occupational  
road risk management with clear 
procedures in place that are reviewed 
regularly so that they remain 
appropriate and to a high standard. 
Driving standards and rules are 
communicated to staff through STV’s 
Drivers Manual and this helps maintain 
the Company’s low accident rates.

We have continued to place our 
News and Creative teams on safety 
training with a Chartered Health and 
Safety Consultant who specialises  
in media safety training. A total of  
44 staff have completed the safety 
training in 2017. 

In 2016, we implemented an  
online training system BeSafe,  
which has a number of modules  
that are tailored to individual job 
roles. Training continued in 2017,  
with modules including Manual 
Handling, Office Safety and Fire 
Wardens, being covered.

2017

2016

2015

16

10

14

13

7

8

62% 50% 62%

Total vehicle 
accidents

Number 
attributable  
to driver error

Percentage 
attributable  
to driver error

Health and Safety  
performance in 2017
STV reports work-related accidents, 
diseases and dangerous occurrences 
in compliance with the Reporting of 
Injuries, Diseases and Dangerous 
Occurrences Regulation 1995 
(RIDDOR). Analysis of the causes  
of accidents provides valuable 
information for implementing 
improvements, if and when  
required, in working practices  
and procedures.

The Facilities Manager is the 
designated senior manager 
responsible for health and  
safety matters.

Seven-day 
reportable 
accidents

Total of all 
accidents

2017

2016

2015

0

2

0

0

11

11

Our environment
STV recognises that its day-to-day 
activities can, and do, have an effect 
on the environment. The Company’s 
environmental policy is aimed at 
reducing impacts on the environment 
and is part of the culture of the 
business. The Company is committed 
to the continuous improvement  
of its environmental performance 
and the reduction of pollution.

Throughout 2017 we have again 
been able to recycle 100% of our 
waste (with the introduction of  
RDF via our waste management 
contractor), resulting in no waste 
being diverted to landfill.

STV’s Green Travel Plan at the 
Glasgow headquarters encourages 
staff to use more sustainable means 
of transport to commute. To promote 
cycling, shower facilities, cycle 
parking and lockers are provided for 
employees. A car sharing initiative, 
matching up employees living in the 
same area, enabling them to travel 
to work together, is managed and 
there are currently 37 members of 
staff taking part in this initiative. 
During 2017, STV continued recycling 
old mobile phones via ICT Reverse 
and 15 handsets were recycled in  
this way. Any money raised from  
ICT Reverse is donated to the STV 
Children’s Appeal.

Additional info:

•   The electric car charging bays  
that were installed are proving  
very successful and are utilised 
every day by approximately 8  
staff and we continue to promote 
use of electric vehicles throughout 
the business

•   Since enlisting the assistance  

and guidance from ESOS (Energy 
Savings Opportunity Scheme), STV 
continues to take on many of their 
recommendations to lower our  
CO2 emissions

•   We have reviewed STV pool vehicles 

and leased vehicles and new 
vehicles will be of a lower CO2 rating

27

Strategic ReportSTV Annual Report and Accounts 2017 
Corporate responsibility

Reporting greenhouse gas emissions

Assessment parameters

Boundary summary 

All entities and all facilities either owned or under operational control were included

Materiality threshold

Materiality was set at 5%

Intensity ratio

Emissions per £m of revenue

Greenhouse gas emission source

Scope 1

Scope 2

Statutory total (Scope 1 & 2)

(tCO2e)

433.89

2,055.77

2,489.66

FY2017

(tCO2e/£m 
revenue)

3.71

17.57

21.28

(tCO2e)

501.46

2,039.95

2,541.41

FY2016

(tCO2e/£m 
revenue)

4.16

16.94

21.10

(tCO2e)

454.43

2,105.27

2,559.70

FY2015

(tCO2e/£m 
revenue)

3.90

18.07

21.97

Scope 1: emissions from activities and sources we own and control e.g. cars.
Scope 2: emissions associated with our consumption of purchased electricity, heat, steam and cooling, heating offices etc.

Explanations
SCOPE 1  Travel (air) 
Decrease in the travel emissions  
due to:
•   During 2017 there was a reduction 
in international and domestic air 
travel associated with Productions, 
so the CO2 emissions decreased by 
approx 24% in this area.

SCOPE 2  Energy
There was less than 1% increase in 
this area, so we have managed to 
maintain the previous year levels by 
continuing to replace lighting with 
LED lights (rather than halogen)  
and continuing to review the  
BMS programming to minimise  
electricity use.

GHG emissions statement
STV has reported on all of the 
emission sources required under  
the Companies Act 2006 (Strategic 
Report and Directors’ Reports) 
Regulations 2013.

These regulations require us to state 
the annual emissions in tonnes of 
carbon dioxide:

i)   from activities for which we  
are responsible, including the 
combustion of fuel and the 
operation of our facilities; and

ii)  resulting from the purchase of 

electricity, heat, steam or cooling  
by us for our own use.

Waste
J&M Murdoch Ltd recycles 100%  
of any of our waste via RDF (refuse 
derived fuel), so no waste is going  
to landfill.

There is no prescribed methodology 
under the regulations, but the 
independent standard we have 
chosen to use in order to ensure 
effective emissions management 

and transparency in reporting, is the 
UK Government’s Environmental 
Reporting Guidance (2013 version).

STV must also express its emissions 
by way of an intensity ratio to allow 
the comparison of our performance 
over time and also with other similar 
types of organisations.

GHG emissions are to be reported as 
a gross figure in tonnes of CO2e and 
the intensity ration we have chosen  
is CO2e per million pounds of revenue.

Baroness Margaret Ford
Chairman

28

Strategic Report 
STV Children’s Appeal 2017

The STV Children’s 
Appeal was launched 
in 2011 by STV and  
The Hunter Foundation 
with a commitment to 
making a difference to 
the lives of Scotland’s 
children and young 
people. And in 2013, 
The Wood Foundation 
pledged its support for 
projects in the North 
East of Scotland.

In its first seven years, the STV 
Children’s Appeal has raised  
£16.3 million. This has enabled the 
charity to make 964 large and small 
awards to charitable projects across  
all 32 local authority areas in Scotland, 
providing much-needed support and 
assistance to over 66,700 children and 
young people. The funding helps make 
a real difference to young lives by 
providing practical help like food and 
warm clothes; creating opportunities 
for training and employability; and 
enabling social and emotional support 
for those who need it most.

The STV Children’s Appeal is proud 
to guarantee that all the money it 
raises is invested in Scotland, helping 
children and young people across all 
areas of the country. All of the charity’s 
overheads are met by STV and The 
Hunter Foundation so that every penny 
of donations goes directly to helping 
those in need. For 2017, the Scottish 
Government once again committed 
to match-fund the first £1m raised. 

Connecting with communities
In 2017, the Appeal continued to 
engage with communities across 
Scotland to encourage individuals, 
schools, businesses and community 
groups to get involved with the charity 
at a local level. Community-based 
fundraising for the Appeal took place 
throughout the year – a testament to 
the public support generated for the 
charity – with events ranging from a 
sponsored bounceathon, Big Scottish 
Breakfast events and a Back to 
School with Sean Batty tour all  
raising money for Scotland’s children.

Since its launch the Appeal has 
formed fruitful partnerships with 
high-profile corporate partners 
including Royal Bank of Scotland, Lidl, 
Quality Meat Scotland and Tunnocks. 
This year the Appeal saw a number 
of new corporate supporters getting 
behind its cause, including Asset 
Alliance, Dundee City Council, 
Glasgow Taxis and Loganair. 

Employee engagement 
During 2017 STV employees  
once again proved to be great 
ambassadors for the Appeal, 
donating their time and energy  
to a range of fundraising activities 
including a tough 500-mile cycling 
challenge in September. Throughout 
the year, employees were invited  
to visit projects which benefit from 
Appeal funding – a valuable 
opportunity to see at first-hand  
the difference their fundraising 
efforts make in the community. 

STV staff raised £113,685 for the 
Appeal throughout the year and  
this was matched by the Company  
to make a £227,370 donation. The 
STV Children’s Appeal was fundraising 
partner for a number of mass 
participation events during 2017  
with people across Scotland, as well 
as corporate partners and celebrity 
supporters, walking, running and 
cycling for the Appeal. The Kiltwalk, 
Great Edinburgh Run, Great Women’s 
10k and Pedal for Scotland cycling 
challenge all saw participants raising 
funds for Scotland’s children. 

Programming
In March, STV Children’s Appeal – 
Changing Lives aired on STV,  
revealing how the Appeal makes a 
real difference to the lives of children 
and young people in Scotland.

STV also aired a series of programmes 
in October to highlight the work 
carried out by the Appeal and by local 
fundraisers across the country to raise 
money and awareness about child 
poverty in Scotland. The line-up of 
programmes culminated in the 
annual televised STV Children’s 
Appeal Live Show hosted by  
Lorraine Kelly, who announced  
the total sum raised in 2017.

29

Strategic ReportSTV Annual Report and Accounts 2017Strategic Report

STV Children’s Appeal 2017

£16.3 MILLION RAISED IN  
THE FIRST SEVEN YEARS

30
30

STV Annual Report and Accounts 2017

31
31

Strategic ReportPerformance review

During 2017, the 
business has been 
further derisked and 
the strategy to deliver 
sustainable growth  
and increase returns  
to shareholders  
was progressed.

The Group uses non-statutory 
measures of performance to give 
shareholders a better understanding 
of the underlying performance of  
its operations and cash generation. 
The principal adjustments made to 
the statutory results are for IAS19,  
as this is a significant non-operational 
non-cash item, and for exceptional 
items, due to their non-recurring and 
often non-cash nature. A reconciliation 
of the adjusted results to the statutory 
results is included at Note 30.

Revenue
Total revenue decreased by 3% to 
£117.0m (2016: £120.4m) reflecting 
the weakness in national airtime in 
the first three quarters of the year, 
partly offset by the first full year of 
revenues for the STV ELM. The STV 
ELM provides services to support the 
operation of the Scottish Children’s 
Lottery (SCL) which launched in 
October 2016.

Consumer division revenues  
were down 5% at £100.2m (2016: 
£105.9m) caused by a weak national 
airtime performance which was 
down 7%, in line with the ITV 
Network. Regional airtime 
experienced a weak end to the year 
which resulted in 2017 being down 
2%, although this has been followed 
by a stronger start to 2018. Digital 
revenues continued to grow strongly, 
up 14% to £8.4m (2016: £7.9m).

32

Production division revenues  
at £10.4m (2016: £12.7m) were  
down 18% due to a lower volume  
of deliveries.

The STV ELM invoiced £6.4m of costs 
to the SCL and the division operates 
on a breakeven basis.

Operating profit
Operating profit, before exceptional 
items, reduced by 4% to £19.0m 
(2016: £19.7m). Operating profit after 
exceptional items increased by 3%  
to £17.4m (2016: £16.9m).

Consumer division operating profit  
at £18.7m (2016: £19.6m) was down 
5% as the impact of the £5.6m (7%) 
reduction in national advertising 
revenues was almost fully offset by 
reduced programme costs and digital 
profit growth. Consumer division 
operating profit includes a loss on 
STV2 (2016: City TV) of £0.8m (2016: 
£0.8m) which will fall as the channel 
continues to grow in 2018. The 
operating margin of the Consumer 
division increased to 18.7% (2016: 
18.5%) reflecting high margin STV 
Player growth which resulted in the 
digital margin continuing to expand 
to 55% (2016: 52%).

Productions’ operating profit,  
before exceptional items, increased 
modestly to £0.3m (2016: £0.1m) and 
the operating margin increased to 
2.9% (2016: 0.8%). There were no 
exceptional costs in 2017 resulting  
in Productions’ operating profit after 
exceptional items of £0.3m (2016: 
£2.7m loss).

The STV ELM operates on a breakeven 
basis as noted above and had a loss 
after exceptional items of £1.6m 
(2016: £nil).

Exceptional items
A £1.6m exceptional item has been 
recognised in 2017 comprising a 
£0.9m IAS39 non cash change to 
discount the SCL long term debtor  
and £0.7m to write off non-billable set 
up costs of ELM and SCL. In 2016 the 
remaining balance of goodwill related 
to STV Productions, amounting to 
£2.8m, was written off.

Finance costs
Net finance costs increased to £3.5m 
(2016: £1.2m) due to the non cash 
IAS19 finance charge increasing to 
£2.5m (2016: £nil). Cash interest costs 
fell to £1.0m (2016: £1.2m).

Statutory result
The statutory result for the year after 
tax, exceptional items and IAS19 
interest was a profit of £11.7m (2016: 
£12.6m). The Group’s effective tax 
rate decreased to 14% (2016: 17%) 
due to the utilisation of prior year 
losses and capital allowances.

Earnings Per Share (EPS)
EPS before exceptional items and 
IAS19 interest was flat at 39.6p (2016: 
39.7p) reflecting the fall in operating 
profit and profit before tax being 
offset by the lower effective tax rate. 
On a statutory basis, EPS amounted 
to 30.1p (2016: 32.5p). A reconciliation 
is included in Note 12 in the Notes to 
the Financial Statements.

Cashflow and net debt
Net debt at 31 December increased by 
£9.1m to £35.5m (2016: £26.4m) with 
the net debt: EBITDA ratio, as detailed 
in Note 25 in the Notes to the Financial 
Statements at 1.41x, within the target 
range of 1.0x – 1.5x on a covenant 
basis. The cash outflow includes 
£3.9m of working capital funding for 
the SCL from the STV ELM. The total 
investment of £9.1m in the SCL will be 
recouped in future years. There is also 
a £3.7m timing impact on sums due 
from ITV under the Network Affiliate 

Strategic ReportThis sensitivity analysis on the 
scenarios considered the potential 
impacts of these matters on the 
Group’s businesses, future 
performance, solvency and liquidity 
over the planning period and the 
effectiveness of any mitigating 
actions that the Directors could take.

Based on this assessment, the 
Directors confirm that they have  
a reasonable expectation that the 
Group will be able to continue in 
operation and meet its liabilities  
as they fall due over the three-year 
planning period.

Balance sheet
The principal movements on the 
Group’s balance sheet were the 
movement in the IAS19 pension 
deficit, the debtor movements in 
working capital and the change in net 
debt, all of which are discussed above.

Viability statement
The Group has a strategic plan for the 
next three financial years which the 
Directors review at least annually. The 
three year plan reflects the Group’s 
strategy as set out on pages 6 to 38. 
The plan also includes a number of 
important assumptions about the 
necessary capital investments to 
implement the strategy and models 
the expected cash flows including 
dividends as well as other key 
financial and performance  
indicators over the period.

The Directors have used this planning 
period as the basis to assess the 
ongoing viability of the Group over the 
next three years, although the Group’s 
business model is open-ended and 
there is no known threat to its 
viability beyond that period.

In making the viability statement the 
Directors have also considered the 
resilience of the Group to a number  
of severe but plausible scenarios. 
These scenarios took into account 
the aspects of the principal risks 
disclosed on pages 34 and 35.

Agreement (NAA) and Advertising 
Sales Agreement (ASA) which will  
be received in Q2 2018. Other major 
outflows were £2.2m on working 
capital, mainly in the Productions 
division, £3.4m of capital expenditure 
investment, £7.9m of pension deficit 
funding cash payments and share 
purchases and dividends totalling 
£8.2m. Included in this total is £0.6m 
of shares purchased and cancelled 
under the £10.0m buyback 
programme announced in August.

The Group’s preferred measure of 
operating profit converted to free 
cashflow, defined as operating profit 
plus depreciation, amortisation and 
share based payments, less working 
capital movements (excluding STV 
ELM) and capital expenditure, reduced 
to 64% (2016: 89%) due to the timing 
impact from the NAA and ASA and 
other working capital movements 
noted above. The ongoing target 
remains 90% for 2018 and beyond.

In September 2017, the Group 
announced an extension of its £60m 
revolving credit and overdraft facility 
to June 2022, providing medium term 
funding certainty.

Pensions
The IAS19 deficit decreased to 
£70.6m (2016: £88.8m) pre-tax, 
£58.6m (2016: £72.6m) post-tax  
due to strong asset returns. The 
assumptions underpinning the  
deficit calculation are detailed in  
Note 28 in the Notes to the Financial 
Statements. The 31 December 2017 
triennial valuation process has 
recently commenced and is expected 
to be completed by 31 March 2019. 
The previous valuation and deficit 
payment recovery plan were agreed 
in December 2016 and are detailed in 
Note 28 in the Notes to the Financial 
Statements. The payments will fully 
fund the pre-tax £129.9m trustees’ 
valuation deficit calculated as at  
30 November 2016.

33

Strategic ReportSTV Annual Report and Accounts 2017Principal risks and uncertainties

Like most businesses, 
STV Group plc is exposed 
to a number of risks 
which could have an 
impact on our operating 
results, financial 
condition and prospects 
and there are rigorous 
internal systems to 
identify, monitor and 
manage any risks to 
the business.

STV’s risk register sets out the key risks 
that have been identified throughout 
the business, allocating an owner to 
each. The impact and likelihood of 
each risk is considered and risks are 
scored both on a gross and, after the 
current mitigating controls have been 
taken into account, a net basis. The 
effectiveness of the current mitigating 
controls is graded as strong, adequate 
or weak and any additional controls 
required are also noted. The register is 
reviewed and updated on an ongoing 
basis both at an operational level  
and on a biannual basis by the Board, 
with the Audit Committee conducting 
an in-depth annual review.

The Directors confirm they have 
carried out a robust assessment of the 
principal risks facing the Company and 
during 2017 one additional risk was 
added to the register which related to 
the Lobbying (Scotland) Act, coming 
into force in March 2018. There were  
no significant changes to the other 
principal risks.

All of the risks identified have been 
fully evaluated and taken into 
account in preparing the budgets  
and forecasts which support going 
concern, viability statement and 

34

impairment assessments. The risks 
have also been reviewed and agreed 
with the internal auditors.

Regulatory environment
STV’s television business is operated 
under licences which are regulated by 
Ofcom, and the key Channel 3 licences 
have a term that runs to the end of 
2024. These Channel 3 licences contain 
conditions around contribution to public 
service broadcasting, programme 
production and compliance with 
Ofcom’s codes. As licensees, it is STV’s 
responsibility to ensure that the terms 
of these licences are adhered to and 
measures have been put in place 
internally to ensure that this occurs.  
In the event of any serious or repeated 
breaches, Ofcom has powers to impose 
sanctions on licensees including, in the 
most extreme circumstances, financial 
penalties or revocation of licences.

Dependence on advertising
STV’s sales, expenses and operating 
results could vary from period to period 
as a result of a variety of factors, some 
of which are outside STV’s control. 
These factors include general economic 
conditions; conditions specific to 
general advertising markets including 
the commercial television market; 
trends in sales, capital expenditure 
and other costs, and the introduction 
of new services and products by us  
or our competitors. In response to  
an ever-changing operating and 
competitive environment, STV may 
elect from time to time to make 
certain pricing, service or marketing 
decisions that could have a material 
adverse effect on sales, results of 
operations and financial conditions.

Performance of the ITV Network
The majority of STV’s programming 
content is provided by the ITV Network. 
Therefore, its ability to attract and  
retain audiences and the advertising 
airtime sales performance of ITV’s 
sales house – which is responsible for 
the sale of STV’s UK national airtime 

and sponsorship to advertisers – are 
factors that affect performance. This 
relationship is managed closely, with 
regular updates on programme and 
schedule developments being provided 
and through STV’s Commercial Director 
who manages the sales relationship 
with ITV. The terms of the Airtime Sales 
Agreement with ITV were amended 
and simplified in December 2016  
to provide improved efficiency, 
transparency and stability.

Pension scheme shortfalls
The STV pension schemes’ investment 
strategy is calculated to reduce any 
market movement impacts. However, 
it is possible that the Group may be 
required to increase its contributions 
to cover an increase in the cost of 
funding future pension benefits or to 
cover funding shortfalls which could 
have an adverse impact on results 
and cash flow. This position is kept 
under regular review by the Board. In 
2016 the trustees selected PSolve as 
investment manager for the schemes’ 
assets and this is intended to increase 
returns and meet the schemes’ 
long-term funding objectives.

Possible second independence 
referendum
STV Group plc is both headquartered 
and incorporated in Scotland and 
there is still a question over whether 
there will be a further referendum on 
Scottish independence. The Board has 
discussed fully the potential impact of 
independence and continues to monitor 
the ongoing debate, concluding that 
there are no significant issues specific 
to STV if Scotland was to become an 
independent country. However, a vote 
by Scotland to leave the UK would likely 
lead to increased volatility in advertising 
markets and also in financial markets, 
fundamental changes to which could 
impact on the Group’s debt funding 
arrangements and overall leverage 
over time. The Group has put in place a 
number of measures which provide STV 
with some level of mitigation in these 

Strategic Reportcircumstances, such as the Network 
Affiliate Agreement with ITV in relation 
to volatile advertising markets; the 
Group’s bank facility arrangements 
being extended from 2019 to 2022; and 
£15m of the core net debt being subject 
to interest rate hedges to July 2018 to 
reduce exposure to financial market 
movements. In addition, the Scottish 
Government has agreed that STV’s 
Public Service Broadcast licences will be 
respected through their full duration.

While the risks are difficult to predict 
and quantify as there are so many 
variables, the Board has agreed  
it is comfortable with the Group’s 
exposure to the current level of risk.

Reputational and financial  
risk of lottery operation
The Scottish Children’s Lottery  
was launched in October 2016.  
The Lottery engages the services  
of an External Lottery Manager, STV 
ELM Limited, which is a subsidiary  
of STV Group plc, to deliver the  
lottery product to consumers.

The Lottery was awarded licences  
by the UK Gambling Commission and 
while operated independently of STV,  
in accordance with the requirements  
of these licences, it is provided with 
financial support by STV, which 
amounted to a debtor of £9.1m gross 
at 31 December 2017. This debtor is 
expected to be recovered by 2022 and 
requires weekly ticket sales to increase 
by 33% from the 2017 year end run rate 
to achieve the cash flow breakeven 
point of £176k ticket sales per week.

Although responsibility for operating 
the Lottery and ensuring that the 
terms of the licence are adhered to 
lies with STV ELM Limited, there is a 
reputational risk to STV, as the holding 
company, from any issues related to 
the operation of the Lottery.

Internal controls have been put in 
place to ensure that the terms of the 

operating licence are adhered to, as 
the Gambling Commission has powers 
to impose sanctions on licensees in 
the event of any serious or repeated 
breaches, including financial penalties 
or revocation of licence.

In the event that the Lottery was 
unsuccessful then the recoverability  
of the Scottish Children’s Lottery 
debtor would be at risk.

Financial
The overall financial position of STV may 
be constrained by the Group’s leverage 
and other debt arrangements. An 
increase in LIBOR interest rates could 
have an adverse impact on the financial 
position and business results. STV is 
exposed to a variety of financial risks 
that arise from and apply to its 
activities: currency risk, credit risk, 
liquidity risk and cash flow interest 
rate risk. The Group’s borrowings are 
denominated in Sterling which is also 
the Group’s intra-UK net currency flow. 
The Group’s overall risk management 
programme focuses on the 
unpredictability of financial markets 
and seeks to minimise potential adverse 
effects on financial performance.

STV uses derivative financial 
instruments to hedge certain  
risk exposures.

Risk management is carried out  
under policies approved by the Board 
with financial risks being identified, 
evaluated and hedged in close 
co-operation with the operating 
divisions. The Board provides written 
principles for overall risk management, 
as well as written policies covering 
specific areas, such as foreign 
exchange risk, interest rate risk, credit 
risk, use of financial instruments and 
investing excess liquidity.

a) Currency risk
STV operates almost wholly within 
the UK and is exposed to minimal 
currency risk. The Group’s borrowings 

are denominated in Sterling which  
is also the Group’s intra-UK net 
currency flow. Currency risk arises 
primarily with respect to the Euro and 
US dollar and from future commercial 
transactions and trade assets and 
liabilities in foreign currencies.

b) Credit risk
STV has no significant concentration 
of credit risk apart from the £9.0m 
debtor from the SCL noted above.  
It has policies in place to ensure that 
sales are made to customers with an 
appropriate credit history. Derivative 
transaction counterparties are  
limited to high-credit quality  
financial institutions.

c) Liquidity risk
Prudent liquidity management 
implies maintaining sufficient cash 
and marketable securities, the 
availability of funding through an 
adequate amount of committed 
credit facilities and the ability to  
close out market positions. Due to  
the nature of the underlying business, 
the aim is to maintain flexibility  
in funding by keeping committed 
credit lines available.

d) Cash flow interest rate risk
STV has no significant interest 
bearing assets and its income and 
operating cash flows are substantially 
independent of changes in market 
interest rates. Interest rate hedges 
are maintained to reduce the impact 
of changes in market interest rates 
on the Group’s borrowings.

Brexit
While there is no immediate or specific 
risk to STV, the general macroeconomic 
risk of the UK’s departure from the 
European Union (‘Brexit’) could affect 
the UK’s economic performance 
which in turn would affect advertising 
and would have an adverse impact 
upon the Group’s revenue due to 
STV’s dependence on advertising  
as set out above. 

35

Strategic ReportSTV Annual Report and Accounts 2017Risk management

Risk management and internal control

Identify risks

<

Measure, control 
and monitor

<

<

Assess and 
analyse risks

<

Implement risk 
management actions

<

Develop risk 
management plan

The Board considers risk management 
to be a key business discipline 
designed to balance risk and reward 
and to protect the Group against 
uncertainties that could threaten  
the achievement of business objectives. 

Risk is inherent in the Company’s 
business and activities and the  
review of risk and risk management is 
embedded throughout the Company. 
The ability to identify, assess, monitor 
and manage each type of risk to 
which the Company is exposed is  
an important factor in its financial 
soundness, performance, reputation 
and future success. The management 
of risk is considered to be of vital 
importance and as such, it is a matter 
for the full Board and not delegated 
to a committee. Accordingly, the 
Directors have overall responsibility 
for establishing and maintaining an 
adequate system of internal controls 
and risk management policies and 
also for reviewing the effectiveness 
of each. This is communicated to the 
Leadership Team and each member 
is accountable for all risks assumed in 
their respective areas of responsibility 
and for the execution of appropriate 
risk management discipline.

During the year a thorough review  
of STV’s risk register was carried out, 
designed to challenge and update 
the current STV risk profile through:

36

(i)  

(ii) 

 identifying any new or emerging 
risks to STV’s objectives reflecting 
the current environment and 
strategic priorities
 assessing and prioritising the 
impact and likelihood of the 
most significant risks

(iii)   considering the presence and 
operating effectiveness of key 
controls.

This has ensured that the risk register 
continues to be a current and relevant 
document allowing:

•   the key risks facing STV to be  

easily identified and summarised
•   actions taken to improve controls 

to be tracked

•   changes to the risk portfolio  

to be monitored.

The Board has approved a formal risk 
management policy, which defines 
the objectives of and commitment to 
risk management. The policy sets out 
the Group’s risk appetite together with 
how identified risks are managed and 
monitored as well as detailing how 
risk management is embedded 
within the Group.

During 2017, various reviews were 
carried out by the internal auditors, 
including: (i) cyber risk; (ii) payroll 
controls; (iii) progress, governance 
and management of an internal 
project; and (iv) revenue controls.

Given the growing importance of 
cyber security, Phase 2 of the cyber 
risk review will be carried out in Q1 
2018. This review will build upon the 
initial high level review of cyber risk 
arrangements already undertaken 
and extend coverage and assessment 
to other parts of STV’s IT infrastructure 
and operations.

A cyber risk register was established 
during 2017 which is reviewed twice  
a year.

The system is designed to manage 
rather than eliminate risk and internal 
control can only provide reasonable 
and not absolute assurance against 
material misstatement or loss. All 
points raised by the internal auditors 
were addressed and executive 
management believes that the control 
environment has been strengthened 
further by the actions taken. At  
the November Audit Committee 
meeting, a follow-up report of all 
recommendations made by the 
internal auditors over the past two 
years was provided by the Company. 
This involved liaising with those 
employees across the business who 
had been allocated the responsibility 
of executing the recommendations 
raised to ensure that these had been 
acted upon. No significant control 
failings were identified.

In addition to both the external and 
the internal audit, the following key 
controls are in place:

•   a comprehensive financial review 
cycle, which includes a detailed 
budgeting process where business 
units prepare budgets for approval 
by the Board, monthly reporting  
of trading results for review and, 
where necessary, corrective action 
as well as detailed and regular 
re-forecasting

•   clearly defined management 
structure and delegation of 
authority to committees of the 

Strategic ReportBoard, subsidiary boards and 
associated business units

•   high recruitment standards and 
formal career development and 
training to ensure the integrity  
and competence of staff

•   regular reviews of key performance 
indicators and business risks and 
consequent steps to manage any 
matters arising

•   procedures for the approval  

of capital expenditure
•   monthly monitoring and  

re-forecasting of results against 
budget, with major variances 
followed up and management 
action taken where appropriate
•   ongoing procedures to identify, 
evaluate and manage significant 
risks faced by the business and 
procedures to monitor the control 
systems in place to reduce these 
risks to an acceptable level
•   provision to the Board and 
management of relevant,  
accurate and timely information 
based on comprehensive 
management information 
systems, which are continually 
being improved and updated.

A highly detailed review process 
conducted on a multi-level basis 
ensures that the consolidated Group 
accounts are prepared having taken 
into account the internal control 
procedures and risk management 
strategies outlined above.

The Company has a strong internal 
control and risk management system 
in place in relation both to the financial 
reporting process and the process for 
preparing the consolidated accounts. 
The purpose of these is to ensure that 
the internal and external financial 
statements are presented in 
accordance with the relevant  
reporting standards and the disclosure 
requirements for listed companies,  
as well as to ensure that the financial 
statements give a true and fair view, 
free from material misstatement.

The Board is satisfied that these 
responsibilities are met through 
applying the following procedures 
which are supported by the Group’s 
system of internal control:

•   using an appropriate system  

of accounting records, capable  
of operating with reasonable 
accuracy to be compliant with 
financial and legal reporting 
requirements. The basis used to 
prepare STV’s financial statements 
is the International Financial 
Reporting Standards (IFRS) as 
adopted by the European Union. 
The Company financial statements 
and Directors’ Remuneration 
Report are prepared in accordance 
with applicable law and IFRS
•   using IFRS to ensure a true and  
fair view of the state of affairs  
of the Group, including the profit  
or loss for the period

•   applying appropriate accounting 
policies within the framework of 
IFRS and ensuring these are 
consistently applied

•   making judgements and preparing 
estimates that are reasonable  
and prudent

•   operating within the guidelines of 
all the disclosure advice provided 
by UK statute

•   considering whether adoption of the 
going concern basis is appropriate

•   maintaining robust assurance 
processes and controls over 
financial reporting procedures
•   extending these principles to 
half-yearly reports and other 
reports in the public domain.

Identified risks are mitigated through 
unambiguous business processes 
with integrated risk management 
activities, segregation of duties and 
appropriate delegation of authority. 
Each role within the Company is 
well-defined with clear responsibilities 
and a transparent reporting structure. 
The Company’s business processes 
include financial controls regarding 

the approval and accounting of 
business transactions and the 
financial reporting process has 
controls regarding recognition, 
measurement and disclosure. These 
include the application of critical 
accounting policies and estimates,  
in individual subsidiaries as well  
as in the consolidated accounts.

Regular review is vital to ensure  
that the risk culture continues to be 
embedded throughout the Company 
and that the risk framework is 
operating effectively. It also provides 
the Board and the Audit Committee 
with an overall view of the Company’s 
risk profile, identifying any major 
exposures and mitigating actions.

The Company has in place a 
Whistleblowing Policy through  
which staff can, in confidence, raise 
concerns about possible improprieties 
either in the conduct of others in the 
business or in the way the business  
is run. Concerns can relate to actual 
or potential breaches of law or 
Company policy, including those 
relating to accounting, risk issues, 
internal controls, auditing issues and 
related matters. All matters raised 
will be investigated and reported  
to the Audit Committee.

The risk management framework 
and internal controls system across 
the Company, which are subject to 
continuous development, provides 
the basis on which the Company has 
complied with the Code provisions on 
internal control. These have been put 
in place in order that the Board can 
satisfy itself that management  
has understood the risks and has 
implemented and monitored 
appropriate policies and controls, 
enabling the Board to be provided 
with timely information so that it  
can discharge its own responsibilities.

37

Strategic ReportSTV Annual Report and Accounts 2017Risk management

Risk appetite
STV’s risk appetite can best be demonstrated through the following table:

Risk category

Reputation

Compliance & regulatory

Financial

Technology

Opportunities

TV Market

Operational

Pensions

People & culture

<

<

<

<

<

Unacceptable to take risks

Higher willingness to take risks

1

2

3

4

5

6

7

8

9

10

>

<

<

<

>

>

>

>

>

<

>

>

>

Reputation
STV places great importance on 
upholding its high reputation and 
therefore has a low appetite for risk in 
conducting any activities that puts its 
reputation in jeopardy, could lead to 
undue adverse publicity or could lead 
to loss of confidence by the Scottish 
and UK political establishments or by 
its shareholders and stakeholders.

Compliance and regulatory
It is critical that STV conducts itself  
in a compliant manner at all times, 
particularly in relation to its 
broadcasting licences and it has  
no appetite for any breaches of 
statute or regulation.

Financial
STV aims to maintain its long term 
financial viability and overall financial 
strength although recognises that 
sometimes taking a small amount  
of risk is necessary. However, STV  
is comfortable in accepting this risk 
provided always that the potential 
benefits and risks are fully understood 
before developments are authorised 
and sensible measures to mitigate 
risk are established.

38

The above statements take priority 
over the statements made below 
Technology
STV is reliant upon various forms  
of technology for the transmission  
of its programmes and the successful 
operation of its business and has a 
low appetite for risk in these areas.

Opportunities
New opportunities, projects, 
collaborations, joint ventures, mergers 
and acquisitions are periodically 
considered by STV as means of growing 
its business and these inevitably involve 
some element of risk. STV has a strong 
appetite for the development of such 
opportunities provided always that 
the potential benefits and risks are 
fully understood and that appropriate 
mitigation measures are in place.

TV market
Various aspects of the TV market are, 
to an extent, beyond the control of STV, 
such as advertising revenue; Video on 
Demand (VoD); and pay TV but are 
vital to STV’s success. Accordingly, 
STV has a modest appetite for risk  
in activities within this area.

systems or policies) in the running of its 
business and accepts a medium level 
of risk around such areas provided that 
potential benefits and risks are fully 
understood and sensible measures 
are put in place to mitigate these.

Pensions
There are shortfalls in STV’s two 
defined benefit pension schemes  
and while the investment strategy  
is calculated to reduce any material 
market movement impacts, various 
measures are being taken to reduce 
the deficit. STV has a low risk appetite 
in respect of its pension deficits.

People and culture
STV’s Directors and staff are the 
driving force behind its progress and 
achievements to date and accordingly 
it aims to employ the right people for 
the right job while developing the full 
potential of all staff. In this regard it 
considers equality, diversity, dignity 
and respect to be of paramount 
importance together with employee 
development and the health and 
safety of employees. It has a low 
appetite for any deviation from  
its standards in these areas.

Operational
STV faces various operational risks 
(inadequate or failed procedures, 

Baroness Margaret Ford
Chairman

Strategic ReportIntroduction to governance

Board of Directors
STV is committed to maintaining  
the highest standards of corporate 
governance and has created a 
working culture where honesty, 
openness and fairness are valued. 

The Board is responsible for the 
overall leadership and control of  
STV and there is a formal schedule  
of matters reserved for decision by  
it. This includes approval of strategy, 
annual budgets, financial statements, 
significant capital expenditure, 
changes to capital structure, Board 
appointments and STV’s corporate 
governance arrangements and 
system of internal control. 

The Board also delegates some of its 
responsibilities to Board Committees, 
details of which are set out on pages 
46 to 49. 

Diversity
All Board appointments are based  
on meritocracy and candidates will 
be considered against appropriate 
criteria, as the prime consideration  
is to maintain and enhance the 
Board’s overall effectiveness. 

Diversity means positive recognition 
of the differences individuals can 
bring to the Company and how these 
individuals work together to exploit 
these differences for the benefit of 
the business. Information on the 
Group’s approach to diversity and 
inclusion is set out in the Strategic 
Report on pages 6 to 38 and further 
information on the number of 
women within the organisation  
can be found on page 25.

Effectiveness
The Board is collectively responsible 
for the long-term success of the 
Group with the over-arching aim of 
safeguarding shareholders interests 
and the STV culture requires that 
Directors and employees act with 
integrity and conduct themselves  

to the highest ethical standard  
to promote and maintain trust.

Performance evaluation of the  
Board, its Committees and individual 
Directors takes place on an annual 
basis and the 2017 evaluation was 
internally facilitated. Further details on 
the process can be found on pages 52 
and 53 but the overall conclusion was 
that the Board and its Committees 
were working in an effective and 
constructive manner.

The Board is mindful of the tenure of 
the Non-Executive Directors and the 
benefits of refreshing the experience, 
skills and diversity present on the 
Board and further details of the work 
of the Nomination Committee can  
be found on page 47. 

Accountability
Risk is inherent in the Company’s 
business and activities and the Board 
has responsibility for establishing a 
framework of prudent and effective 
controls to enable risk to be assessed 
and managed. The review of risk  
and risk management is embedded 
throughout the Company and further 
information can be found in the Risk 
Management section of the Strategic 
Report on pages 36 to 38.

Remuneration
The Remuneration Committee, 
chaired by Anne Marie Cannon, 
ensures that our remuneration 
framework is appropriately structured, 
in a fair and responsible manner. The 
report from the Committee denotes 
the approach taken to executive 
remuneration and the work done on 
revising the Company’s Remuneration 
Policy as well as other work carried 
out during the year on this high profile 
topic. The revised Remuneration Policy 
is set out on pages 55 to 63 and with 
this new framework in place and 
aligned to our strategic objectives, 
the Committee expects the new 
Policy to remain in place until a 

further vote is required in 2021. Our 
annual report on remuneration, which 
will be subject to an advisory vote, 
can be found on pages 64 to 71.

Relationship with Shareholders
The AGM provides an opportunity  
for shareholders to meet the Board 
and to ask questions. Our 2018 AGM 
is scheduled for 26 April 2018 at 
Pacific Quay and we look forward  
to meeting the shareholders who  
are able to attend.

Compliance with the UK  
Corporate Governance Code
The Board considers that, in respect of 
the financial year ended 31 December 
2017, the Company has complied fully 
with the UK Corporate Governance 
Code 2016 (the Code) and this 
section, together with the report  
by the Directors on remuneration,  
set out on pages 55 to 71, describes 
in greater detail how the principles 
and provisions of the Code have been 
complied with. The Code is published 
by the Financial Reporting Council 
from whom paper and downloadable 
versions can be obtained via its 
website: www.frc.org.uk.

Finally I would like to thank my 
colleagues on the Board for their 
excellent and constructive input  
and to acknowledge the exemplary 
performance of Rob Woodward,  
who resigned as CEO at the end  
of 2017. My thanks also go to our 
employees, our shareholders and  
our stakeholders who supported us 
throughout the year. Together we 
can continue to maintain a strong 
and effective governance structure 
to enable the business to deliver its 
strategy, generate shareholder value 
and safeguard our shareholders’ 
long-term interests.

Baroness Margaret Ford
Chairman

39

GovernanceSTV Annual Report and Accounts 2017Margaret Ford 
Chairman

Appointed: June 2013
Committees: Nomination (Chair)

Margaret Ford has over 20 years 
experience as a non-executive Director 
and Chairman of private and listed 
companies and extensive experience of 
working with Government. She is currently 
Senior Independent Director of both Segro 
plc and NewRiver REIT plc, Chairman  
of Buckingham Palace Reservicing 
Programme and a Senior Advisor to H/2 
Capital Partners. Margaret is Chairman of 
the Tennis Foundation, a non-executive 
director of the British Olympic Association 
and National President of the British 
Epilepsy Association. She was appointed  
to the House of Lords in 2006 and sits  
as an Independent Peer. Margaret is 
Chairman of the STV Children’s Appeal and 
a Fellow of the Royal Society of Edinburgh.

Simon Pitts 
Chief Executive Officer

Appointed: January 2018

Simon was previously a member of the 
executive board of ITV plc, holding the 
position of Managing Director, Online,  
Pay TV, Interactive & Technology. Over  
a 17 year career there, Simon held a  
range of senior roles, was one of the  
main architects of the company’s recent 
transformation, and oversaw strong 
growth in ITV’s digital businesses. Simon 
was also on the board of news provider 
ITN for eight years and is Vice Chair of the 
trustees of the Royal Television Society.

Board of Directors

at 13 March 2018

left to right by row, from top left
Margaret Ford
Simon Pitts
George Watt
Michael Jackson 
Christian Woolfenden
Anne Marie Cannon
Ian Steele
Simon Miller

40

GovernanceAnne Marie Cannon 
Non-Executive Director

Michael Jackson 
Non-Executive Director

Appointed: November 2014 
Committees: Audit; Remuneration

Appointed: May 2009 
Committees: Remuneration

Michael is an advisor, investor and director 
for digital and television businesses in the 
US and UK. Previously he was President  
of Programming at InterActiveCorp,  
the internet conglomerate, where  
he was responsible for overseeing the 
development, acquisition and distribution 
of content based websites. Prior to this 
Michael was Chairman of Universal 
Television Group, in charge of the creative 
and strategic direction of the television 
business. He served four years as Chief 
Executive Officer of Channel 4 Television, 
where, in addition to commissioning 
programmes, he refocused the channel to 
exploit digital opportunities and launched 
two new channels, FilmFour and E4.  
Before joining Channel 4, Michael worked 
as Controller of BBC One and Director of 
Television, and as Controller of BBC Two.  
He was previously a non-executive director 
of EMI Group plc. Michael is a non-executive 
director of Two Cities Television, an 
independent drama supplier and of 
Peters, Fraser and Dunlop, the literary 
agency. He is also producing “Civilisations” 
for the BBC and PBS and “Patrick Melrose” 
for Sky Atlantic and Showtime.

Anne Marie has over 30 years experience  
in the energy industry and investment 
banking. Anne Marie was a senior advisor 
at Morgan Stanley for over 14 years 
specialising in international upstream 
mergers and acquisitions. She has 
previously held financial and commercial 
roles with Shell UK, J Henry Schroder 
Wagg and Thomson North Sea and was 
an executive director on the boards of 
Hardy Oil and Gas and British Borneo. 
Anne Marie is currently a non-executive 
director of Premier Oil plc and Aker ASA 
and is Deputy Chair of Aker BP ASA.

Ian Steele
Non-Executive Director

Appointed: November 2015
Committees: Audit; Remuneration; 
Nomination

Ian qualified as a Chartered Accountant in 
1980 with Arthur Young McClelland Moores. 
His subsequent career involved time with 
The British Linen Bank, Touche Ross, 
Rutherford Manson Dowds and Deloitte. 
Prior to retiring as Senior Partner for Deloitte 
in Scotland and Northern Ireland, Ian had 
been on the UK Board of Deloitte LLP for 
over eight years. He was a Corporate 
Finance Advisory Partner with Deloitte  
and was Head of Global Advisory for some 
three years and is a member of the Council 
of The Institute of Chartered Accountants 
of Scotland. Ian is a non-executive director 
of Killinchy Aerospace Holdings Limited, 
the principal trading subsidiary of which  
is Martin-Baker Aircraft Company Limited 
and of Iomart Group plc.

George Watt 
Chief Financial Officer

Appointed: February 2001

Appointed to the Board in February 2001 
as Group Finance Director. George is a 
member of the Institute of Chartered 
Accountants in Scotland. He joined the 
Company in 1998 as Group Financial 
Controller and Treasurer and prior to this 
worked with KPMG’s audit and assurance 
services practice in the UK and also in the 
US. George is a non-executive director of 
DeltaDNA Limited and SpaceandPeople 
plc. George is also an executive 
committee member of the Scottish 
Council for Development and Industry  
and a trustee of the STV Children’s Appeal.

Simon Miller 
Non-Executive Director

Appointed: December 2016
Committees: Nomination

Simon is an experienced company director 
and chair with exposure to a wide range  
of financial and commercial businesses  
in both executive and non-executive roles. 
He is currently Chairman of Brewin Dolphin 
Holdings PLC; Chairman of Blackrock North 
American Income plc; Chairman of JP 
Morgan Global Convertibles Income Fund 
and non-executive director of Scottish 
Friendly Assurance Limited. Simon read 
Law at Cambridge.

Christian Woolfenden
Non-Executive Director 

Appointed: June 2014
Committees: Audit

Christian has extensive operational, 
consumer marketing and digital 
experience and is currently Managing 
Director of Photobox, the online photo 
printing company. Previously, he was Chief 
Marketing Officer for Lyst.com, the online 
fashion retailer and Managing Director  
for Paddy Power, the betting and gaming 
operator. Prior to that he was Global  
Brand Director for Bacardi, responsible for 
marketing and product innovation in over 
20 markets worldwide. Christian began  
his career at Procter & Gamble working in 
both finance and marketing roles across 
key European businesses. Christian is a 
non-executive director of Rentify Ltd.

41

GovernanceSTV Annual Report and Accounts 2017Corporate governance report

Governance structure

External auditors
Elected at the AGM. Review the  
financial statements to ensure they provide  
a ‘true and fair’ account of past financial 
performance and current financial position.

<>

Audit Committee
Monitors the integrity of the  
financial statements and reviews  
internal financial controls.

>
<

>

Shareholders in general meetings
The Company’s highest  
decision-making body. Exercises  
its authority via these meetings.

<>

The Board of Directors
Elected by shareholders, the Board  
led by the Chairman,is responsible for  
the Company’s organisation and  
the administration of its affairs.

<

<

<

Nomination Committee
Nominates Board  
members, auditors and proposes 
 fees for these roles.

Remuneration Committee
Sets the policy for remuneration  
of executives and determines the  
total remuneration package for  
each Executive Director.

<>

<>

Internal Audit
Provides independent assurance  
that risk management, governance  
and internal control processes are  
operating effectively.

Executive Directors
Manage the Company’s operations within the  
framework of rules established by the Board.

<>

Leadership Team
Drives the implementation of the Company’s strategic priorities  
while addressing critical business issues and opportunities.

<>

Senior Management Team
Shares knowledge, discusses strategy  
and consider specific topics.

Principles statement
STV Group plc is fully committed to the highest standards of corporate governance, believing that such 
standards are vital to overall business integrity and performance and considers it crucial that it conducts itself 
honestly, transparently and responsibly. During the financial year ending 31 December 2017, the Company was 
subject to the provisions of the UK Corporate Governance Code (2016) and the Board considers that it has 
complied with all relevant provisions of the 2016 Code.

The Board has a critical role to play in shaping business performance while creating and delivering long term 
return for shareholders. This requires it to determine business strategy and the Company’s appetite for risk; to 
monitor management’s performance in delivering against that strategy and ensure that the risk management 
measures and internal controls put in place are appropriate and effective. The Board must ensure that the 
funding and talent available to the business will support it in the longer term and must remain aware of the 
Company’s obligations to its shareholders and other stakeholders, responding to their needs with transparent 
reporting and active engagement.

Board of Directors
The membership of the Board throughout the year and up to the date of signing the financial statements  
was as follows:

Chairman

Baroness Margaret Ford

Chief Executive Officer

Simon Pitts (appointed 3 January 2018) 
Rob Woodward (resigned 31 December 2017)

Chief Financial Officer

George Watt

Non-Executive Directors

 Simon Miller (appointed Senior Independent Director 25 April 2017) 
David Shearer (retired as Senior Independent Director 25 April 2017) 
Michael Jackson 
Christian Woolfenden  
Anne Marie Cannon  
Ian Steele

42

GovernanceThe powers of the Directors (including in relation to the issue or buy back of shares) are exercisable in 
accordance with the Companies Act and the Company’s Articles of Association. Any amendments to the 
Company’s Articles of Association require a special resolution in accordance with the Companies Act 2006.

Board of Directors

  12.5%  Chairman
  25%    Executive Directors
  62.5%  Non-Executive Directors

Board appointment, balance and independence
The Board has considered the independence of the Non-Executive Directors and regards all of the current 
Directors to be of independent character and judgement.

The Non-Executive Directors’ mix of skills and wide-ranging business experience is a major contribution to the 
proper functioning of the Board and its Committees, ensuring that matters are debated and that no individual  
or group dominates the Board’s decision-making processes. Non-Executive Directors have a particular 
responsibility for ensuring that the business strategies proposed are fully discussed and critically reviewed  
and their collective experience and broad range of skills gained through a range of sectors means they can 
constructively challenge management in relation both to the development of strategy and performance 
against the goals set by the Board.

The Non-Executive Directors do not participate in any share option or pension scheme of the Company.

All Directors have access to the advice and services of the Company Secretary and, at the Company’s expense, 
the Company’s legal advisors. The Company Secretary is an employee of the Company and attends all meetings 
of the Board and its Committees. She is responsible for making sure that all Board procedures are observed and 
for advising the Board on corporate governance matters. She also has responsibility for ensuring the flow of 
information within the Board, its committees and between senior management and Non-Executive Directors.

Board responsibilities
The roles of Chairman and Chief Executive are separate with a clear division of responsibility between them, 
which is set out in writing and approved by the Board. The Board delegates responsibility for the day to day 
running of the business through the Chief Executive to executive management while the Board provides 
constructive challenge to management which is necessary to create accountability and drive performance.  
This results in an environment that creates and preserves value for shareholders. 

The Chairman is responsible for leadership of the Board, ensuring its effectiveness and that Directors  
receive accurate, timely and clear information, as well as setting the agenda. She provides a conduit for 
communication to and from shareholders and facilitates the contribution of the Non-Executive Directors  
while ensuring constructive relations between the Executive and Non-Executive Directors.

The Board has responsibility for making all key strategic, management and commercial decisions which are 
necessary for the conduct of the Company’s business as a whole, including the approval of corporate strategy, 
annual budgets, interim and full year financial statements and reports, dividends, accounting policies and all 
significant capital projects, acquisitions and disposals. The Chief Executive and his management team are 
responsible for developing the appropriate business strategy and, once approved by the Board, for ensuring that 
the strategy is effectively implemented in accordance with the approved operating plan and within a sound 
system of internal controls to achieve the agreed objectives. He creates a framework of strategy, values, 

43

GovernanceSTV Annual Report and Accounts 2017 
Corporate governance report

organisation and objectives to ensure the successful delivery of results, and allocates decision making and 
responsibilities accordingly. Compliance with policies and achievement against objectives is monitored by
the Board through monthly performance reporting and budget updates.

It is the duty of all Directors to promote the success of the Company for the benefit of its members as a whole, 
and in doing so, to have regard, amongst other matters, to the:

•  likely long term-consequences of any decision
•  interests of the Company’s employees
•  need to foster the Company’s business relationships
•  impact of the Company’s operations on the community and the environment
•  desirability of maintaining a reputation for high standards of business conduct
•  need to act fairly as between members of the Company.

The Senior Independent Director is available to shareholders should they request a meeting or have concerns 
which they have been unable to resolve through normal channels or when such channels would be inappropriate. 
He provides a communication conduit between the Chairman and the Non-Executive Directors and is responsible 
for leading the Non-Executives discussion on the Chairman’s performance at the annual performance review.

The Board recognises that it is accountable to the Company’s shareholders for good governance to ensure 
efficient and effective management in order to deliver shareholder value over the long-term.

Board meetings
Attendance of Board members at Board and Committee meetings held in 2017 is set out below:

Board

Audit  
Committee

Remuneration 
Committee

Nomination  
Committee

Number of meetings held:

Attendance:
Margaret Ford 

Simon Miller**

David Shearer (resigned 25 April 2017)

Simon Pitts (appointed 3 January 2018)

Rob Woodward (resigned 31 December 2017)

George Watt

Michael Jackson

Anne Marie Cannon 

Christian Woolfenden 

Ian Steele***

8

8

7

3

–

8

8

8

7

8

8

Attended at the invitation of the respective Chairman.

* 
**  Appointed to the Nomination Committee on 14 December 2017.
***  Appointed Chairman of the Audit Committee on 25 April 2017.

3

3*

–

1

–

3*

3*

–

2

2

3

3

3*

–

–

–

–

–

1

3

–

3

4

4

1*

1

–

–

–

1*

1*

1*

4

44

GovernanceThe Board meets regularly, at least eight times a year with additional meetings taking place as and when 
required. The Board has adopted a schedule of matters reserved for its decision which can be found on the 
Company’s website at www.stvplc.tv, the principal matters being approval of:

•   financial statements and shareholder circulars; dividend policy; significant changes in accounting  

policies or practices

•   Board and committee appointments and terms of reference; terms and conditions of Non-Executive  

and Executive Directors

•   the Company’s long-term objectives and commercial strategy; annual operating and capital  

expenditure budgets

•   material contracts and significant variations in terms of the Company’s borrowing facilities
•   corporate activity, which is subject to the City Code on Takeovers and Mergers or of a material nature
•   major changes to the Company’s pension schemes, share schemes and treasury policy
•   risk management, internal control policies and corporate governance arrangements.

All Directors attended the 2017 annual Strategy Day in November which was held off site to allow Directors  
to step out of their usual Board meeting routines and fully consider all matters being discussed. The future 
strategy of the business was not the main focus, given the imminent arrival of a new Chief Executive, since his 
input would be fundamental, so various aspects of the organisation were looked at in greater detail than Board 
meetings generally allowed. Presentations were received from members of the Leadership Team, allowing 
more in depth examinations of specific elements of the Productions, Sales, Broadcasting and STV ELM areas  
of the business and Directors agreed that this was extremely helpful and had provided a better understanding  
of the drivers and key influencing factors in these specific areas.

When a Director is unable to attend or dial in to a Board or Committee meeting, he or she receives the papers  
for consideration at that meeting and has the opportunity to discuss any issues or make any comments in 
advance and, if necessary, follow up with the Chairman of the relevant meeting.

Board focus
The main areas of Board focus during 2017 included:

Operational and financial performance, including monitoring
•  receipt of operational and financial updates at each Board meeting
•   review of monthly finance reports, including details of performance against budget and the Company’s 

financial position

•  approval to extension of current bank facility arrangements
•  approval of the Annual Report and the full and half-year financial results
•  approval and declaration of dividends
•  approval of the 2018 Budget
•  approval of revised KPI targets
•  approval of viability statement

Strategy
•  presentations on initiatives to grow revenue
•  approval of share buyback scheme
•  approval of progressive dividend policy
•  approval of the launch of STV2
•  approval of the Company’s strategy
•  discussion on various regulatory issues
•  approval of the three year plan

Corporate development
•  agreement of STV’s corporate objectives and values for 2017

45

GovernanceSTV Annual Report and Accounts 2017 
Corporate governance report

Governance and risk
•  consideration of the appropriateness of the financial statements being prepared on a going concern basis
•  review and approval of the Risk Register
•  approval of the internal audit plan for 2018
•  approval of the 2018 AGM Resolutions
•  approval of the appointment of Simon Pitts
•  performance evaluation
•  consideration of the Group’s risk appetite and risk management

Investor relations
•   review of institutional feedback following meetings between the Company’s broker and shareholders  

after both the full and half year results

•   review of the draft analysts’ results presentations, when reviewing the Company’s full and half-year  

financial results

Corporate Social Responsibility
•  involvement in the STV Children’s Appeal 2017.

Board committees
The Board is supported by the Audit, Remuneration and Nomination Committees. 

Leadership
Board of Directors

•  Determines long-term direction and strategic aims
•  Sets framework of appropriate and robust controls
•  Ensures efficient and effective operation of the business
•  Engages with shareholders and stakeholders

Audit Committee

•   Monitors the integrity of the 

published financial statements

•   Reviews the effectiveness of 
internal financial controls
•   Reviews the operation of the  
risk management process

•   Discusses with the Company’s 

auditors, matters arising 
from their work

•   Reviews the scope of work  

and reports produced by the 
internal auditors

•   Monitors and reviews the 

effectiveness of the internal  
audit function and the  
external auditors

•   Considers the Group’s  

risk appetite

Remuneration Committee
•   Determines and agrees with  
the Board the framework for  
the remuneration policy

•   Reviews the ongoing 

appropriateness and relevance  
of the remuneration policy

•   Approves the design of,  

targets for, and payments  
from any performance related 
pay schemes

•   Reviews the design of all share 

incentive plans

•   Determines the remuneration 

packages for Executive Directors 
and other senior executives
•   Reviews and notes annually  

the remuneration trends across 
the Company

Nomination Committee
•   Reviews the structure, size  

and composition of the Board

•    Reviews succession plans  

and makes recommendations  
to the Board

•   Identifies and nominates 
candidates for approval  
of the Board taking diversity  
into account

•   Recommends to the  

Board membership of  
the Board Committees

Page 48
Audit Committee Report

Page 55
Remuneration Committee Report

Page 47
Nomination Committee Report

46

Governance 
An evaluation of the work and effectiveness of each of these Committees during the year was conducted,  
the results of which concluded that each was operating in an effective manner and carrying out its respective 
delegated duties efficiently. The Board and its Committees will continue to review critically their procedures, 
effectiveness and development throughout the year ahead with any concerns or observations raised with  
the Chairman.

Remuneration Committee
The members of the Committee during the year were:

Anne Marie Cannon (Chairman)
Michael Jackson
Ian Steele 

The activities of the Remuneration Committee are described within the report by the Directors on remuneration 
which can be found on pages 55 to 71. The written terms of reference of the Remuneration Committee set out 
various considerations when determining the Company’s remuneration policy, such as ensuring:

•   Executives are provided with appropriate incentives to encourage enhanced performance which is in line  

with the risk appetite of the Company and its long term strategic goals;

•   individuals are rewarded in a fair and responsible manner for their individual contributions to the success  

of the Company without being paid more than is necessary and having regard to the views of shareholders 
and other stakeholders;

•   a significant proportion of Executive Director remuneration is structured so as to link rewards to corporate 

and individual performance and is designed to promote the long-term success of the Company.

The Committee is obliged to ensure that contractual terms on termination and any payments made are  
fair, that failure is not rewarded and that the duty to mitigate loss is fully recognised. It will review and note 
annually the remuneration trends across the Group taking these into account when setting remuneration  
for the Executive Directors especially with regard to salary increases.

Copies of the terms of reference are available on request and on the Company’s website www.stvplc.tv

Report from the Nomination Committee
The members of the Committee during the year were:

Baroness Margaret Ford (Chairman)
David Shearer (retired 25 April 2017)
Ian Steele 
Simon Miller (appointed 2 December 2016)

The Nomination Committee has written terms of reference which are available on request and on the 
Company’s website www.stvplc.tv

The Nomination Committee discussed succession in detail following the announcement that Rob Woodward, 
Chief Executive Officer would step down from his role and it was agreed that Russell Reynolds Associates,  
which has no other connection with STV, be appointed to assist with the process of finding a new CEO.

The Committee considered the alignment of Board composition with Company strategy and a vigorous and 
robust process thereafter began whereby the specification for the role and the main attributes required by  
the successful candidate were discussed and agreed. The need to ensure that the Board as a whole had the 
necessary skills to secure its long term success was agreed to be vital and following a series of interviews with 
several exceptional quality candidates, a short list of three was agreed. While all were considered to be high 
calibre individuals, the preferred candidate was Simon Pitts, who was then MD of Online, Pay TV, Interactive  
& Technology at ITV and a member of ITV’s Management Board. The Committee’s recommendation of this 
appointment to the Board was unanimously agreed and Simon Pitts joined the Company on 3 January 2018.

47

GovernanceSTV Annual Report and Accounts 2017Corporate governance report

Report from the Audit Committee
The members of the Committee during the year were:

Ian Steele (appointed Chairman on 25 April 2017)
David Shearer (retired as Chairman on 25 April 2017)
Christian Woolfenden 
Anne Marie Cannon

The Audit Committee was chaired by David Shearer up until his retiral on 25 April 2017 and thereafter  
by Ian Steele, both of whom have recent and relevant financial experience. 

The Committee is authorised by the Board to investigate any activity within its terms of reference and to seek  
any information it requires from any employee. All employees are directed to co-operate with any request 
made by the Committee. The Audit Committee has written terms of reference and these are available on 
request and on the Company’s website www.stvplc.tv

At the invitation of the Committee, meetings are attended by the Chairman, Chief Executive Officer, Chief 
Financial Officer and the Group Financial Controller. Representatives from both the external and the internal 
auditors also attend each meeting and the Committee meets separately with senior management and the 
external auditors.

The Chairman of the Audit Committee reports to the subsequent meeting of the Board on the Committee’s 
work and the Board receives a copy of the minutes of each meeting. The papers considered by the Committee  
are available to any Director who is not a member should they wish to receive them. The Committee’s 
effectiveness is reviewed annually as part of the Board evaluation process.

The Audit Committee and the Board place great emphasis on the objectivity of the Company’s auditors 
PricewaterhouseCoopers LLP (PwC) in their reporting. PwC were appointed auditor in 2013 following a tender 
process. Due to the introduction of new EU Audit rules, PwC are not now able to provide both audit and tax 
services so following the tender for STV’s tax services carried out last year, KPMG has carried out tax work  
for the Company while PwC continue in their role as auditor.

The audit partner and manager attend all Audit Committee meetings to ensure full communication of matters 
relating to the audit. The auditors have confirmed to the Committee that in relation to their services to the 
Company they comply with UK regulatory and professional requirements, including Ethical Standards issued  
by the Auditing Practices Board and that their objectivity is not compromised.

The auditors are required each year to confirm in writing to the Committee that they have complied with the 
independence rules of their profession and regulations governing independence having taken into consideration 
matters such as the individual independence of members of the engagement team and the firm as whole and 
the nature of any non-audit work undertaken. Before PwC takes on any engagement for other services from the 
Company, careful consideration is given as to whether the project could conflict with its role as auditor or impair 
its independence or infringe the EU Audit rules. This includes consideration of the safeguards which are in place 
to mitigate the risks to independence.

48

GovernanceIn general, the auditor may not provide a service which:

a) creates a mutuality of interest
b) places the auditor in a position to audit their own work
c) results in the auditor acting as a manager or employee of STV
d) puts the auditor in the role of advocate for STV.

During the year the Committee reviewed the Company’s interim and full year results prior to publication  
as well as its risk management procedures and the revised risk register, incorporating relevant, social,  
ethical and environmental risks.

Significant issues considered by the Audit Committee in relation to the 2017 financial statements included  
the following:

Deferred production stock
Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost and net 
realisable value. Programme costs are expensed in line with expected future revenues which are a judgemental 
area. A detailed forecast of future secondary sales is prepared by management based on historic experience 
and expected future trends, and management’s treatment and disclosures in relation to deferred production 
stock were considered to be appropriate.

Pensions
The assumptions in relation to discount rate, salary increases, RPI and CPI were reviewed and were all within  
a range that management considered appropriate as well as being consistent with assumptions being used  
by other companies. A formal health study was undertaken in 2016 by a third party covering approximately 
40% of the pensioner members of the Group’s two defined benefit pension schemes. This provided information 
for the triennial valuation process and the year end assumptions. Management’s treatment and disclosures  
in relation to IAS19 were considered to be appropriate.

SCL debtor recoverability
As a new venture which has received significant financial backing from the Group, the assumptions around 
the future expected progress of the SCL were considered. In particular, the key objective of reaching cashflow 
breakeven in 2018 was reviewed and considered to have a reasonable expectation of being achieved.  
The disclosure of the debtor balance due from the SCL as non current was also deemed appropriate given  
the timing of breakeven in 2018 and the likely recoupment of the debtor balance over the following four  
years from 2018. The change in the timing of the recoverability of the debtor resulted in an IAS39  
provision of £0.9m being required to discount the present value of the cash flows expected from the SCL. 
Management’s treatment and disclosures in relation to the SCL debtor were considered to be appropriate.

49

GovernanceSTV Annual Report and Accounts 2017Corporate governance report

Independence of the external auditor
The Audit Committee is responsible for approving non-audit work and in order to preserve the auditor’s 
objectivity and independence, the Company has a policy regulating the provision of non-audit services by the 
auditors. The Chief Financial Officer must obtain the approval of either the Chairman of the Audit Committee  
or another Committee member if the preference is to use the auditors and must provide an explanation as to 
why the auditors are the most suitable supplier of services bearing in mind the EU Audit rules. A case by case 
decision is therefore necessary and the auditors cannot be engaged for non-audit work without reference to 
the Audit Committee. It is felt that this process ensures shareholders receive value for money and the Audit 
Committee keeps this policy under review. PwC also has an internal process whereby pre-engagement  
approval of all non-audit services is required to be given by the Audit Partner.

During the year under review, the non-audit work carried out by PwC consisted solely of covenant reporting  
and the Audit Committee agreed that PwC was the most suitable supplier.

There will always be projects for which the external auditor is best placed to perform the work to the extent that 
its skills and experience along with its knowledge of the Company makes it the most appropriate provider. While 
it is important that the independent role of external auditors in reporting to shareholders is not compromised,  
it is equally important that the Company is not deprived of expertise when and where it is needed.

External audit effectiveness
With regard to the requirement for the Audit Committee to assess the effectiveness of the external audit 
process, feedback is sought from the Audit Committee, the Chief Financial Officer as well as STV’s finance  
team. This covers various aspects of the external audit process, including the audit team; how the audit is both 
planned and executed; the role of management; and communication. Comments are considered by the Audit 
Committee and relayed to the auditors and to management. Following this process, the Audit Committee 
concluded that the external audit process operated effectively and efficiently.

Internal audit
Deloitte LLP (Deloitte) are the Company’s internal auditors and the primary focus of their internal audit 
programme is to provide assurance over key revenue streams and operating costs. Deloitte review systems and 
processes and ensure that the Company is operating effectively, efficiently and economically and in accordance 
with legislative requirements and professional standards. Its work is designed to provide insights into the 
internal control environment and efficiencies of key processes, as well as providing feedback on the 
effectiveness of interfaces between the business and enabling functions.

Deloitte attends all meetings of the Audit Committee and provides update reports on which specific areas have 
been reviewed in terms of the planned internal audit for the year, together with an evaluation of the current 
controls and the key findings and recommendations.

The Board reviews the internal control process and its effectiveness on an ongoing basis to ensure it remains 
robust and to identify any control weaknesses and can confirm that no significant failings or weaknesses were 
identified in relation to the review.

50

GovernanceCommittee activities
The principal activities undertaken by the Board Committees during 2017 included: 

Month

January

February

March

March

April

August

August

Committee

Activity

Remuneration

Consideration of performance under 2016 Bonus Plan

Audit

Review of Year End Results
Review of Auditor report on Year End Results
Review of Prelim Announcement
Review of Annual Report
Review of Independence of Auditors 
Approval of Internal Audit Plan for the year
Review of internal controls/risk management
Committee Performance Evaluation

Nomination

SID succession

Remuneration

Approval of Remuneration Report, 2017 remuneration  
and Committee Performance Evaluation

Nomination

Nomination

Audit

CEO Succession – role specification

CEO succession – approval of Simon Pitts

Review of Half Year Results
Review of Auditor report on Half Year Results
Internal Audit update
Review of internal controls/risk management

Annual Business Risk Review
Internal audit update 

November

Audit

November

December

Nomination

General succession planning

Remuneration

Review of Remuneration Policy and NXD fees

Leadership Team
The Leadership Team comprises the Executive Directors; Director of Channels; Director of Content; Commercial 
Director; Director of Corporate Development; HR & Communications Director; Chief Technology and Platforms 
Officer; and the Head of Legal and Regulatory Affairs. The purpose of the team is to drive the implementation 
of the Company’s strategic priorities while addressing critical business issues and opportunities. The team 
meets weekly and is focused on Group-wide performance with the emphasis on collaboration and teamwork  
and ensures that there are clear lines of accountability.

Senior Management Team
The Senior Management Team is made up of approximately 25 managers from around the Group who meet 
monthly to discuss strategy, share knowledge and address specific issues.

Diversity
STV believes that diversity is wider than simply gender and aims to hire the best candidates with the widest 
range of skills and experience, whatever their background or gender. The Board is committed to improving 
diversity in its membership in the broadest sense as a diverse Board provides a range of perspectives, insights  
and challenges that are needed to support good decision making.

STV takes the concept of diversity seriously and further details can be found on page 23. Diversity is about 
recognising, respecting and valuing the differences each person can bring and the Board appreciates that it is 
crucial to the achievement of the Group’s strategic objectives. Diversity of perspective on the Board is vital and 
having Directors from different backgrounds with the right mix of talent, skills and experience ensures that 
decisions are challenged in a credible manner and ‘group think’ is avoided.

51

GovernanceSTV Annual Report and Accounts 2017Corporate governance report

Board

Leadership Team

Staff

  25%  Women 
  75%  Men

  22%  Women 
  78%  Men

  49%  Women 
  51%  Men

STV has chosen not to target a specific number or percentage of women for its Board, but to concentrate its 
efforts on encouraging more women to remain within the Company and progress through the ranks to senior 
positions. 49% of staff are female.

Training and development
All Directors are given a comprehensive introduction to the Company’s business and continuing development  
is provided through briefing sessions in the course of regular Board meetings covering business specific and 
broader regulatory issues and including presentations from members of senior management. Directors are  
also provided with and encouraged to take up opportunities to meet major shareholders.

A thorough induction programme was devised for Simon Pitts which commenced prior to him assuming his  
role in January 2018. This included him spending two days at the main office in December 2017 where he met 
staff and had full access to the Leadership Team as well as to the 2018 budget process and other strategic 
processes. Since joining STV, Simon has visited other STV offices and met with various shareholders, 
stakeholders and advisors.

Development and training of Directors is an ongoing process. Throughout their period in office the Directors are 
regularly updated on the Company’s business; legal matters concerning their role and duties; the competitive 
environments in which the Company operates; and any other significant changes affecting the Company and 
the market sector of which it is a part. In addition, the Board regularly receives presentations from senior 
managers within the Company to ensure that Directors’ knowledge, skills and familiarity with the Company’s 
businesses, senior management and advisors are updated and maintained. Board training and development is 
considered as part of the annual performance evaluation exercise and during the year the Chairman confirmed 
with each Director that they were content with the level of training and development given.

Performance evaluation
The effective functioning of the Board is key to the success of the Company and STV recognises that Board 
evaluation is extremely valuable in contributing to Board effectiveness: a formal appraisal encourages all 
Directors to reflect on what the Board has accomplished, as well as on what it should be doing, how it operates 
and whether any improvements can be made.

Accordingly, each year evaluation is undertaken in order to assess the Board, its committees, the Directors  
and the Chairman. The process aims to enhance effectiveness and also provides an opportunity for the 
Non-Executive Directors – through their exposure on other Company boards – to draw on their experience  
and to suggest areas of best practice. As in previous years, this is an internal exercise led by the Chairman  
and the Board considers this to be a sufficiently rigorous process.

The evaluation is conducted using a detailed questionnaire which canvasses the opinions of the Directors
on a wide range of matters including Board composition, Board meetings and processes, Board performance, 
the performance of individual Directors as well as the Board’s communication both with external stakeholders 
and the Company’s senior management.

52

GovernanceDirectors were asked to complete the questionnaire and return it to the Company Secretary who collated and 
anonymised the results before providing a comprehensive and detailed report to the Chairman. The report 
covered all comments and suggestions made together with the rating allocated to each question by Directors. 
Thereafter, the Chairman held one to one meetings with the Non-Executive Directors to discuss the results.  
The Senior Independent Director spoke with all Directors individually to evaluate the Chairman’s performance.

On completion of the 2017 performance evaluation, the performance of each Director was found to be effective 
and the mix of skills and experience on the Board was felt to be appropriate.

Measured against the principal duties expected of it, and building upon the progress of previous years, the Board 
continued to operate effectively and to meet in full its obligations to support management, to monitor performance 
across a wide area, and to maintain its strategic oversight. Accordingly, the process concluded that the Board 
provides the effective leadership and control required for a listed company. It was recognised that there was open 
dialogue between all Directors enabling issues to be raised and dealt with and meetings were well chaired with  
an appropriate level of involvement outside formal meetings. It was suggested that Board meetings be longer  
to allow more in depth reviews into specific areas of the business and that additional opportunities for interaction 
with the Leadership Team be arranged.

The evaluation process further concluded that the Board was made up of strong and independent minded 
Non-Executive Directors each of whom made a significant contribution to the overall success of the Company 
and who demonstrated full commitment in their respective roles. All were able to allocate sufficient time to the 
Company enabling them to discharge their responsibilities effectively. The Chairman reported the results of the 
evaluations at the Board meeting held on 16 January 2018. The Nomination Committee confirmed to the Board 
that the contributions made by the Directors offering themselves for re-election at the AGM in April 2018 
continue to be effective and that the Company should support their re-election.

Re-election
Directors stand for election by shareholders at the first Annual General Meeting following their appointment 
and thereafter for re-election at intervals of no more than three years. At each AGM, at least one third of the 
Directors are required to retire. Copies of the Non-Executives’ letters of appointment are available for inspection  
at the Company’s registered office and will be available at the Annual General Meeting.

The Chairman and other members of the Board recommend that the Directors retiring be re-elected and their 
biographies can be found on pages 40 and 41. The Chairman has confirmed that the Directors retiring and 
seeking re-election have been subject to performance evaluation, apart from Simon Pitts who joined the Board  
on 3 January 2018, and as part of this evaluation the Chairman confirms that they continue to demonstrate 
commitment to their role and continue to fulfil their functions responsibly.

Tenure of Non-Executive Directors and Chairman

  17%  more than 6 years
  50%  4-6 years
  17%  2-4 years
  17%  1-2 years
  N/A  0-1 year

53

GovernanceSTV Annual Report and Accounts 2017Corporate governance report

Relations with shareholders
STV believes that open and regular dialogue with investors is the basis for a trusted relationship. Its corporate 
website (www.stvplc.tv) has information for institutional and private shareholders alike and shareholders 
seeking information may contact the Company directly throughout the year. In addition, STV has an electronic 
communication facility to allow shareholders to receive information more quickly and in a manner more 
convenient for them.

The Board recognises the importance of having continual engagement with its shareholders and fully supports 
the principles of the Code which encourage open dialogue between companies and their shareholders. The Board 
welcomes and encourages the participation of all shareholders at the Company’s Annual General Meeting at 
which the Chief Executive provides a detailed presentation on the activities and performance of the Group over 
the preceding year. All Directors attend the AGM so shareholders have the opportunity to meet with them to 
discuss particular areas of focus and ask any questions.

Shareholders by type

  97%  Institutionals
  1%  Board of Directors
  2%  Other individuals  

(excl. Directors)

Institutional shareholders
STV undertakes a comprehensive programme of meetings and events for institutional investors and research 
analysts throughout the year and the Board are kept fully informed of feedback given to the Chief Executive and 
Chief Financial Officer in the course of their extensive round of investor meetings. The Board routinely receives 
updates on significant movements on the share register, analysts’ consensus forecasts and market sentiment.

The Chairman, the Senior Independent Director and other Non-Executive Directors are available to meet with 
shareholders to discuss governance and strategy, and develop a balanced understanding of their issues and 
concerns and various meetings have taken place with shareholders during the year. Discussions at these 
meetings are conveyed to all Directors in order that each can develop an understanding of major 
shareholders’ views on the Company.

Communication with major shareholders, analysts and the financial press is maintained throughout the year  
and feedback from major shareholders is regularly sought and reviewed by the Board. Copies of analysts’ 
research relating to the Company are circulated to all Directors upon publication and a brief analysis of the 
shareholder register is prepared for each Board meeting.

Detailed reviews of the Company’s performance and financial position are included in the Chairman’s 
statement, the Chief Executive’s review and the Performance Review, which the Board uses to present a 
balanced and comprehensive assessment of the Company’s position and prospects. Such communication  
is designed to establish a mutual understanding of objectives.

Private shareholders
We are always pleased to hear the views of our private shareholders and to answer queries by telephone or in writing 
through emailing our Company Secretary jane.tames@stv.tv. We encourage shareholders to make maximum use 
of our website to access Company reports, notices of meetings and general shareholder information. Shareholders 
can also check their shareholding at any time by visiting the Registrar’s website at www.signalshares.com

54

Governance 
 
Remuneration report

Anne Marie Cannon
Chairman of the Remuneration Committee

Annual Statement
I am pleased to introduce the Directors’ Remuneration Report for the year ended 31 December 2017. In line 
with the three year cycle under the remuneration reporting regulations, we will be seeking shareholder approval 
for a renewal of our Remuneration Policy at this year’s AGM in April 2018. 

We are committed to open and ongoing dialogue with our shareholders and we also recognise that market 
practice and investor expectations of executive remuneration continue to develop at a considerable pace. We 
are confident that our proposed approach will meet these changing expectations and practice whilst providing 
an incentive structure that is appropriately aligned with our strategy and the delivery of our plans and priorities.

As we have embarked on this triennial review process, we have reconfirmed the key principles we believe 
should underpin our remuneration framework as follows:

•  Closely aligning rewards with the delivery of Company strategy;
•  Ensuring a significant proportion of the awards are based on long term success criteria;
•  Reflecting changes in best practice and governance;
•  Simplifying and streamlining the framework for clarity and effectiveness;
•  Ensuring market competitiveness.

Proposed changes to Remuneration Policy from previous policy
The Committee has determined that the current framework continues to support the delivery of our key 
strategic objectives whilst providing incentives to deliver sustained long-term value for our shareholders. 
Therefore, the Committee is not proposing to make any major changes to the structure of the Remuneration 
Policy at this time. We are, however, proposing to incorporate some additional features to ensure that we 
continue to be aligned with evolving guidance. Specifically, the following changes are proposed:

•   LTIP holding period: Strengthening the requirement under our existing Policy to ensure a two-year  
post-vesting holding period is applied to all long-term incentives awards granted from 2018 awards;

•   Increasing shareholding requirements: Increasing the shareholding requirement for Executive Directors  

from 100% to 150% of salary; and 

•   Reducing pension provision for new hires: For future executive appointments, reducing the maximum 
pension contribution from 20% to 7% of salary. This reduced contribution is consistent with the pension 
benefits provided to employees across the business.

A shareholder consultation on the new arrangements was conducted in early 2018 and I would like to thank 
those who took part in this process. The responses have indicated a strong level of support for the current 
Remuneration Policy and the further changes that the Committee is proposing to implement. 

55

GovernanceSTV Annual Report and Accounts 2017Remuneration report

CEO succession
In April 2017, Rob Woodward confirmed his intention to resign and the Board implemented a succession  
process. In order to provide the Board with sufficient time for a successor to be appointed, it was agreed  
that Rob Woodward would continue in his role throughout his notice period of up to 12 months. Simon Pitts  
was appointed in January 2018 at which time Rob Woodward left the Company’s employ and received a 
payment in respect of his fixed pay in lieu of notice for the four month balance of the remaining notice period. 
Details of the termination arrangements are set out in full in the Annual Report on Remuneration.

Full details of Simon Pitts’ remuneration, which was determined in accordance with the Remuneration Policy,  
are also set out in the Report. In order to facilitate the appointment, it was necessary to make share awards  
and compensatory payments, in line with the Remuneration Policy, which reflected incentive awards forfeited 
from his previous employer.

2017 incentive outcomes
As a result of progress delivered in 2017, payments have been triggered under the annual bonus. The Executive 
Directors will receive bonus payments of 40% of salary (32% of bonus potential maximum). The 2015 LTIP was 
based on performance measured over the three years to 31 December 2017. Based on performance achieved, 
13.8% of this award will vest in June 2018. Full details of both the bonus and LTIP outcomes are contained  
within the Report.

Decisions made for 2018
The Annual Report on Remuneration provides additional detail on the payments and awards made to  
the Directors in the year and on our intentions for 2018. The Annual Report on Remuneration together with  
the Annual Statement is subject to an advisory shareholder vote at the AGM on 26 April 2018. I look forward  
to receiving your support for all of the remuneration related resolutions at our AGM.

Anne Marie Cannon
Chairman of the Remuneration Committee
13 March 2018

56

GovernanceDirectors’ Remuneration Policy
The Directors’ Remuneration Policy (‘the Policy’), determined by the Company’s Remuneration Committee  
(‘the Committee’) and presented below, will be effective following shareholder approval at the 2018 Annual 
General Meeting.

Changes from the current policy are: strengthening the requirement to apply a two-year post vesting holding 
period to all LTIP awards granted from 2018; increasing shareholding requirements for Executive Directors  
to 150%; and for future executive appointments reducing pension contributions to 7%.

Policy table for Executive Directors

Operation

Maximum  
opportunity

Objective and link  
to strategy

Base salary

The Committee sets 
salaries as a retainer 
for the Executive 
Directors to  
recognise status  
and responsibility to 
deliver the strategy

Benefits

To provide 
competitive levels  
of employment
benefits consistent 
with role

Pension

To provide 
competitive levels  
of retirement benefit

When determining the salary of the Executive 
Directors, the Committee takes into consideration  
a number of factors including:
•   the scale and complexity of the Company  

and the scope and responsibilities of the role

•   the skills, experience and performance  

of the individual

•   the Committee’s assessment of the competitive 
environment including consideration of similar 
positions in organisations of broadly similar size 
and complexity, in particular companies within  
the media sector

•   pay and conditions throughout the Company. 
Salaries are normally reviewed annually, with  
any changes effective from 1 January in the 
financial year

Executives are entitled to receive a taxable cash 
allowance in lieu of benefits in kind, including car  
and private medical insurance. This cash benefits 
allowance is excluded from the calculation of any 
other benefit provided by the Company
Other reasonable benefits may be granted to 
Executive Directors at the discretion of the 
Remuneration Committee
The Executive Directors are eligible to participate 
in the Company’s all employee share plans, as 
offered from time to time, on the same terms  
as all employees

The Group operates a defined benefit (DB) scheme 
(closed to new members), a defined contribution 
(DC) scheme and a Group personal pension plan
Executive Directors have the option to receive a 
taxable cash allowance in lieu of pension benefits 
George Watt was a participating member of the 
Scottish and Grampian Television Retirement 
Benefits Scheme, which is an approved defined 
benefits occupational pension scheme, until  
31 March 2010, when he became a deferred 
member. No benefits accrued under this  
scheme during 2017

Performance 
conditions

None

There is no prescribed  
maximum salary
In general, any salary increase 
for Executive Directors will be  
in line with other employees  
in the Group
The Committee retains discretion 
to award larger increases where 
considered appropriate to reflect 
the factors described in this table
Salaries with effect from  
1 January 2018 are set out  
on page 64

None

The cash allowance paid to 
Executive Directors in lieu of 
benefits in kind is currently 
£15,500 per annum
Participation in all employee 
share plans is subject to HMRC 
plan rules and limits

None

The maximum pension 
contribution or taxable cash 
allowance in lieu of pension  
is 20% of salary for current 
Executive Directors. 
For future executive 
appointments, pension 
allowance will be capped  
at 7% of base salary

57

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Objective and link  
to strategy

Annual bonus

Aligns reward to the 
delivery of annual 
financial and strategic 
performance measures. 
Deferral creates long 
term alignment with 
shareholders

Operation

Maximum 
opportunity

Performance  
conditions

125% of salary

Provides an opportunity for 
additional reward (up to a 
maximum specified as a %  
of salary) based on annual 
performance against targets set 
and assessed by the Committee 
A proportion of any bonus (20%) 
is deferred into Company shares 
under the terms of the STV 
Deferred Bonus Plan (DBP) and 
normally vest over three years, 
subject to continued employment
Recovery and dividend  
equivalent provisions apply  
(see explanatory notes)

Long Term Incentive Plan

Aligns reward to the 
delivery of long-term 
financial performance 
delivered for shareholders

The maximum 
award in 
respect of a 
financial year is 
normally 100% 
of salary

Awards are made under the 
terms of the STV Long Term 
Incentive Plan 
Awards are normally in the form 
of a right to acquire shares in  
the Company for a zero or 
nominal amount 
Awards vest over a period of  
at least three years, subject to 
the satisfaction of performance 
conditions
A post-vesting holding period  
of two years will apply
Recovery and dividend  
equivalent provisions apply  
(see explanatory notes)

Shareholding requirement

To strengthen long  
term alignment  
with shareholders

Executive Directors are required 
to hold shares equivalent to  
150% of their annual salary

The required 
level of holding 
is 150% of 
salary

58

Payment is determined by reference to 
performance assessed over one financial 
year based on a range of financial and 
strategic performance measures
For 2018, these measures will include:
•  operating profit
•  cash flow
•  personal objectives
As well as determining the measures  
and targets, the Committee will also 
determine the weighting of the various 
measures, which will normally be weighted 
towards the financial measures
At threshold and target performance 
12.5% and 50% of base salary, 
respectively, is currently payable
The Committee has discretion to  
use different or additional measures, 
weightings or payout schedules to ensure 
that the bonus framework appropriately 
supports the business strategy and 
objectives for the relevant year
The Committee has the discretion to 
adjust targets for any exceptional events 
that may occur during the year

Vesting is determined by reference to 
performance assessed over a period of at 
least three years, based on performance 
measures which the Committee consider 
to be aligned with the delivery of strategy 
and long term shareholder value
The measures for the 2018 award are:
•  earnings per share (EPS)
•  non-broadcast operating profit
•  relative total shareholder return
The Committee has discretion to use 
different or additional measures or 
weightings to ensure that the LTIP 
remains appropriately aligned to  
the business strategy and objectives
The Committee has the discretion  
to adjust targets for any exceptional 
events that occur during the period
The threshold for vesting is no higher 
than 25% of the maximum award

GovernanceNotes to the Policy table
Recovery provisions
Awards of variable remuneration made under the Policy Table for Executive Directors are subject to recovery 
provisions which allow the Committee to reduce or cancel unvested DBP/LTIP awards, or seek to reclaim paid  
or deferred cash or DBP/LTIP awards, in certain circumstances.

The recovery provisions for the annual bonus apply for three years from the date of payment of the bonus/grant 
of deferred shares, and two years from the date of vesting under the LTIP. The circumstances which may trigger 
the recovery provisions are as follows:

•   a material misstatement of the Company’s (or any Group members) audited financial results
•   misconduct on the part of the participant
•   an error in assessing a performance condition
•   action by a participant or participants which resulted in a material breach and subsequent loss of the 

Company’s Channel 3 licence(s).

Dividend equivalents
The Committee may determine that the number of shares to which a participant’s DBP or LTIP award relates 
shall increase to take account of dividends that would have been paid on vested shares on such terms as it 
determines, or that an equivalent amount should be paid in cash.

Performance measures and targets
The Committee selects performance measures for the annual bonus which appropriately support the business 
strategy and objectives for the relevant year. The financial metrics used (such as operating profit and cash flow) 
are the key metrics used by the Directors to oversee the operation and performance of the business. Personal 
measures allow the Committee to reward the delivery of key strategic objectives. The performance measures 
for the LTIP are aligned with the delivery of strategy and long term shareholder value. The performance targets 
are determined annually by the Committee, and are set at an appropriately stretching level taking into account 
relevant business forecasts at that time.

Discretion
The Committee has discretion in several areas of policy as set out in this report. The Committee may also 
exercise operational and administrative discretions under relevant plan rules approved by shareholders  
as set out in those rules.

Differences in remuneration policy for all employees
All employees are entitled to base salary, pension and benefits. Bonus plan participation is dependent on the 
role and seniority and responsibility of the role. Long-term incentive awards are only available to the leadership 
team and key senior staff by invitation.

The Committee reserves the right to make any remuneration payments and/or payments for loss of office 
(including exercising any discretions available to it in connection with such payments) notwithstanding that 
they are not in line with the Policy where the terms of the payment were agreed (i) before the 2015 AGM (the 
date the Company’s first shareholder-approved Directors’ remuneration policy came into effect); (ii) before  
the policy set out above came into effect, provided that the terms of the payment were consistent with the 
shareholder-approved Directors’ remuneration policy in force at the time they were agreed; or (iii) at a time 
when the relevant individual was not a Director of the Company and, in the opinion of the Committee, the 
payment was not in consideration for the individual becoming a Director of the Company. For these purposes 
‘payments’ includes the Committee satisfying awards of variable remuneration and, in relation to an award 
over shares, the terms of the payment are ‘agreed’ at the time the award is granted.

The Committee may make minor amendments to the Policy (for regulatory, exchange control, tax or 
administrative purposes or to take account of a change in legislation) without obtaining shareholder approval. 

59

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Non-Executive Directors
The table below sets out the key elements of the policy for non-Executive Directors:

Objective and link to strategy

Operation

To attract Non-Executive 
Directors with the 
requisite skills and 
experience

The fees of the Non-Executive Directors are determined by  
the Board based upon recommendations from the Chairman  
and Chief Executive Officer (or, in the case of the Chairman, based on 
recommendations from the Senior Independent Non-Executive 
Director and the Chief Executive Officer)
The fee for Non-Executive Directors encompasses a basic fee and 
may also include supplementary fees for committee or other duties
The Chairman receives a single fee for all duties
Fees are normally reviewed annually with changes effective  
from 1 January
Fees are paid in cash 
The Chairman and Non-Executive Directors do not participate  
in any bonus or share incentive scheme, nor do they participate  
in any pension arrangements

Maximum opportunity

Fees are set at a level 
which reflects skills, 
experience, time 
commitment and 
appropriate market data
Fees are set within the 
limits set by the Articles 
of Association
Fees with effect from  
1 January 2018 are  
set out on page 65

Illustrations of application of remuneration policy
The graphs below seek to demonstrate how pay varies with performance for the Executive Directors  
based on the Policy Table for Executive Directors.

Chief Executive Officer

Chief Financial Officer

£2.0m

£1.5m

£1.0m

£0.5m

£0

£1.00m

£1,395,000

£0.75m

£845,500

12%

30%

£495,500

29%

36%

100%

59%

36%

£0.50m

£0.25m

£0

£809,000

28%

36%

£492,750

12%

29%

£291,500

100%

59%

36%

Minimum

On-target

Maximum

Minimum

On-target

Maximum

  LTIP
  Annual bonus
  Fixed pay

Assumptions used in determining the level of pay-out under given scenarios are as follows: 

•   Minimum – reflects fixed pay only (base salary as at 1 January 2018, benefits allowance (£15.5k),  

and cash in lieu of pension contributions at 20% of salary)

•   Target – reflects fixed pay, target bonus (62.5% of salary) and LTIP awards (100% of salary)  

vesting at threshold performance (25% of maximum)

•   Maximum – reflects maximum bonus (125% of salary) and LTIP awards vesting in full (100% of salary).

60

GovernanceRecruitment remuneration policy
The Committee’s approach to recruitment remuneration is to pay no more than it considers necessary  
to secure appropriate candidates to the role.

The principle is that the pay of any new recruit would be assessed following the same principles as for  
the Executive Directors. The structure of the remuneration package would therefore normally include the 
components, and be subject to relevant maxima, as set out in the Policy Table for Executive Directors. Salaries 
would typically be set at an appropriately competitive level to reflect skills and experience. They may be set at  
a level to allow future salary progression to reflect performance in role. The Executive Director would be eligible 
to participate in the annual bonus and LTIP for the year subject to a maximum level of variable remuneration 
which may be awarded (excluding any compensatory awards referred to below) at 225% of salary.

Where an individual forfeits remuneration with a previous employer as a result of appointment to the Company, 
the Committee may make compensatory payments or awards to facilitate recruitment. In determining the 
structure of these commitments, the Committee will normally seek to replicate, as far as practicable, the  
timing and performance requirements of remuneration foregone. Such payments or awards could include  
cash (where cash-based remuneration is forfeited) as well as share awards. There is no limit on the value  
of such compensatory awards, but the Committee’s intention is that the value awarded would be no more 
generous than a broadly equivalent economic value of the forfeited remuneration.

In instances where the new Executive Director relocates from one workbase to another, the Company may 
provide compensation to reflect the cost of relocation. The level of relocation package will be assessed on  
a case by case basis but will take into consideration any cost of living differences, housing allowance and 
schooling in accordance with the Company’s normal relocation package for employees.

Where an existing employee is promoted to the Board, the policy would apply from the date of promotion  
but there would be no retrospective application of the policy in relation to subsisting incentive awards or 
remuneration arrangements. Accordingly, existing elements of the remuneration package of the employee  
would be honoured and form part of the ongoing remuneration for the person concerned.

Service contracts
When setting notice periods the Committee has regard to market practice and corporate governance  
best practice. Notice periods will not be greater than 12 months.

Director

Executive

S Pitts

G Watt

Director

Non-Executive

Date of contract/ 
letter of appointment

Unexpired term

Notice period by Company/Director

3 January 2018

Rolling contract

12 months/6 months

27 February 2001

Rolling contract

12 months/6 months

Date of contract/ 
letter of appointment

Date(s) of  
(re)appointment

Unexpired as at March 2018

Baroness Ford

1 June 2013

M Jackson

1 May 2009

C Woolfenden

1 June 2014

A M Cannon

1 November 2014

I Steele

S Miller

1 November 2015

2 December 2016

26 April 2016

30 April 2015

25 April 2017

25 April 2017

26 April 2016

25 April 2017

1 year 1 month

1 month

2 years 1 month

2 years 1 month

1 year 1 month

2 years 1 month

61

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Policy on payment for loss of office
When determining any loss of office payment the Committee will always seek to minimise cost to the Company 
whilst seeking to reflect the circumstances in place at the time.

In the event of termination by the Company, there will be no compensation for loss of office due to misconduct 
or normal resignation. In other circumstances Executive Directors may be entitled to receive compensation for 
loss of office which will be paid monthly for a maximum of twelve months. Such payments will be equivalent  
to the monthly salary, pension supplements, and benefits that the Executive would have received if still in 
employment with the Company. Executive Directors will be expected to mitigate their loss within a 12 month 
period of their departure from the Company.

The treatment of incentive awards would be determined by the relevant plan rules. If the individual is a ‘good 
leaver’, the treatment of awards will be as set out in the table below (which also describes the Committee’s areas 
of discretion). The ‘good leaver’ circumstances are death, ill-health, injury, disability, the sale of the business  
or entity that employs the participant out of the Group, or for any other reason at the Committee’s discretion.  
If the individual is not a good leaver, unvested awards will lapse in full. It is the Committee’s policy to only  
apply its discretion to determine an individual is a ‘good leaver’ where the circumstances at the time are, in its 
opinion, sufficiently exceptional, and to provide a full explanation to shareholders where discretion is exercised.

Treatment of awards for a ‘good leaver’

Annual bonus

The Committee has discretion to make a payment under the annual bonus  
in respect of the year of cessation. This would reflect performance in the year 
and be pro-rated to reflect the period worked in that year.

DBP

LTIP

Unvested DBP awards will usually continue, unless the Committee determines 
that the award should vest as soon as reasonably practicable following the  
date of cessation.
An award will normally vest in full but the Committee retains discretion to 
determine the extent to which it vests, taking account of the period of time that 
has elapsed since the award was granted until the date on which the participant 
ceases to hold office or employment with the Group.

Unvested LTIP awards will usually continue, unless the Committee determines 
that the award should be released as soon as reasonably practicable following 
the date of cessation. The Committee will decide the extent to which an 
unvested award vests in these circumstances, taking into account the extent  
to which any performance condition is satisfied and, unless the Committee in  
its discretion determines otherwise, the period of time that has elapsed since 
the award was granted until the date of cessation.

The Committee reserves the right to make any other payments in connection with a Director’s cessation of office 
or employment where the payments are made in good faith in discharge of an existing legal obligation (or by way 
of damages for breach of such an obligation) or by way of settlement of any claim arising in connection with the 
cessation of a Director’s office or employment. Any such payments may include but are not limited to paying any 
fees for outplacement assistance and/or the Director’s legal and/or professional advice fees in connection with 
his cessation of office or employment.

62

GovernanceChange of control

DBP

LTIP

An award will normally vest in full but the Committee retains discretion to 
determine the extent to which it vests, taking account of the period of time that 
has elapsed since the award was granted until the date on which the participant 
ceases to hold office or employment with the Group.

Awards will vest, taking into account the extent that any performance condition 
has been satisfied, and, unless the Committee determines otherwise, the period 
of time which has elapsed between the grant date and the relevant event. 
Alternatively, the Committee may permit participants to exchange awards  
for equivalent awards which relate to shares in a different company.

Consideration of employment conditions elsewhere in the Company
In making annual pay decisions the Committee gives consideration to pay and employment conditions in the  
rest of the Company. The Committee is provided with data on the remuneration structure for the Executive 
leadership team, and uses this information to work with the HR team to ensure consistency of approach 
throughout the Company.

To appraise itself of conditions elsewhere in the Company, the Committee invites the HR & Communications 
Director to present on the proposals for salary increases for the employee population generally, and on any 
other changes to remuneration policy within the Company.

The Committee actively considers the relationship between general changes to employees pay and conditions 
and any proposed changes in the remuneration packages for Executive Directors to ensure it can be sufficiently 
robust in its determinations in light of the position of the Company as a whole. 

Although the Committee takes into account the pay and conditions of other employees, the Company did not 
consult with employees when developing the Policy.

Consideration of shareholder views
The views of the Company’s shareholders are very important and the Committee welcomes constructive feedback 
with respect to the remuneration policies or structure which we take on board to formulate our arrangements.

63

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Annual Report on Remuneration
This section of the report sets out how the Policy will be implemented in 2018 and how it was implemented 
during 2017. Some sections of this report, where indicated, have been audited.

Statement of implementation of remuneration policy for 2018
Executive Directors
The salaries for 2018 are set out below:

Executive Director

S Pitts

G Watt

2017 salary 
£000

2018 salary 
£000

%  
increase

–

226

400

230

–

2%

Salary levels of employees throughout the Company were increased by an average of 2% in January 2018.

Benefits and pension will be provided for as set out in the Policy Table for Executive Directors.

For 2018, the Executive Directors will participate in the annual bonus as described in the table on page 58.  
The bonus will be based on stretching targets set for the performance measures in the table below. The Committee 
is of the opinion that the performance targets for the Bonus Plan are commercially sensitive, and that it would 
be detrimental to the interests of the Company and its shareholders to disclose them at this time. It is the 
Committee’s intention to disclose the targets after the end of the financial year if the Committee is satisfied 
they are no longer sensitive.

Performance measure

Operating profit

Cash flow

Personal objectives

Total

Weighting

50%

25%

25%

Maximum bonus 
contribution  
(% of salary)

62.5%

31.25%

31.25%

125%

In 2018 the Executive Directors will receive awards under the LTIP at the level of 100% of salary.  
These will vest after three years subject to the following performance targets and will be subject  
to a two-year holding period post vesting:

Performance measure

Calibration of targets

EPS

Annualised growth in adjusted EPS from FY17 to FY20

Non-broadcast 
operating profit

Relative TSR

Operating profit for non-broadcast activities in FY20

Ranked position of the Company’s total shareholder 
return (‘TSR’) against the constituents of the FTSE 
Small Cap Index (using 3 month averaging)

Weighting

Threshold vesting 
(25% of maximum)

Maximum 
vesting

50%

30%

20%

7%

£7m

Median

12%

£11m

Upper 
quartile

There is no vesting for below threshold performance and straight-line vesting between threshold and maximum.

64

GovernanceBuy-out award for Simon Pitts appointment
Simon Pitts was appointed as Chief Executive Officer on 3 January 2018. His remuneration package was 
determined in accordance with the Remuneration Policy and is described in the section above in respect  
of 2018 implementation.

Additionally, in order to facilitate Simon Pitts’ appointment, it was necessary to make share awards and 
compensatory payments reflecting incentive awards forfeited from his previous employer. This buyout package 
was designed to be no more generous than the awards forfeited and to reflect the performance conditions, 
form and time horizons of the forfeited awards, in line with the provisions of Remuneration Policy. This package 
comprised an immediate cash payment of £187k made on joining (reflecting a forfeited cash payment), awards 
of STV Group plc deferred shares (with a face value of £666k) vesting in phases over the period to 2021, and an 
STV Group plc LTIP award (with a face value of £652k) which will vest in 2020, subject to the achievement of the 
2017 STV Group plc LTIP performance targets measured over the three years to 31 December 2019, as set out 
on page 67. As these payments and awards were made in 2018, they are not disclosable in the tables which 
form the rest of this report but will be included in full in next year’s report.

Non-Executive Directors
Following a review of fee levels during 2017, it was determined that the basic fee for Non-Executive Directors 
would be increased by 2% whilst the fee payable for chairing the audit and remuneration committees would 
increase by 100% to £5k per annum, to reflect market norms. Additionally, the fee structure has been simplified 
and the fee previously paid for membership of a board committee has been consolidated into the basic fee.

The fee payable to the Chairman will not be increased in 2018.

Non-Executive Director

Chairman fee

Basic Non-Executive Director fee

Additional fees: Senior Independent Director

Chairing the Audit or Remuneration Committee

£

125,000

38,250

12,750

5,000

Single total figure of remuneration
Executive Directors (audited)
The table below sets out the single total figure of remuneration for the Executive Directors for the 2017 financial 
year. Comparative figures for 2016 are also shown.

Executive Director

R Woodward

G Watt

Financial 
year

Salary 
£000

Taxable 
benefits 
£000

Annual 
bonus 
£000

Deferred 
payment 
£000

Long-term 
incentives  
£000

Pension 
£000

2017

2016

2017

2016

401

395

226

223

16

16

16

16

159

142

90

80

–

175

–

99

41

n/a

23

n/a

80

79

45

45

Total 
£000

697

807

400

463

Notes
Taxable Benefits – Includes a taxable cash allowance in lieu of benefits-in-kind, including car and private medical insurance.
Annual Bonus – This includes the value of bonus earned in respect of the relevant financial year. For 2017, 20% of this will be deferred 
into shares for three years for George Watt. In accordance with the plan rules and terms of his departure, the annual bonus payment 
earned by Rob Woodward will be paid in cash immediately.
Deferred payment – This is final payment under this legacy ‘bonus banking’ plan and relates to performance in the years 2013-2015 
which was deferred in participants Plan Account since 2015 and not previously included in the table above in a previous financial year.
Long term Incentive Plan – This will vest in June 2018. Awards will be payable in relation to performance of non-broadcast earnings growth.
Pension – Both Executive Directors receive a taxable cash allowance in lieu of pension.

65

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Annual bonus (audited)
The table below sets out the targets and achieved performance against the performance targets for the Bonus 
Plan for the year ended 31 December 2017.

Annual contribution (% salary)

Performance targets 

Actual performance outcome

Performance condition

Weighting

Threshold Maximum Threshold Maximum

(£m)

(% salary)

R Woodward

G Watt

Operating profit

50%

6.25%

62.5% £18.5m £23.5m £19.0m

Cash flow

25% 3.125% 31.25% £17.5m £21.1m £12.8m

Personal objectives

25% 3.125% 31.25%

See below

Total

100%

12.5%

125%

–

–

–

16%

0%

24%

40%

£65,394

£36,862

Target not met

£94,051

£53,015

£159,445

£89,877

The personal objectives relate to the key strategic priorities of the business and projects related to progression of 
the business plan, achievement of KPIs and delivery of shareholder value. Assessment of performance against 
these objectives concluded that a bonus payment equal to 40% of salary appropriately reflected performance 
delivered in 2017 for both Executive Directors.

The key objectives that were successfully delivered were continued growth and increased profitability of the 
digital business; extending the STV Family of consumer services through the launch of STV2; progression of  
the Company’s data strategy and growth of the Scottish Children’s lottery towards its breakeven target date.

The Committee is of the opinion that the performance targets are commercially sensitive and that it would  
be detrimental to the interests of the Company and its shareholders to disclose them at this time.

The Committee will review disclosure of personal objectives targets at the end of each performance period  
and will disclose these if satisfied they are no longer sensitive.

Long-term Incentive Plan (audited)
The table below sets out the achieved performance for the 2015 Long-term Incentive Plan:

EPS  
(50% of award)

Non-broadcast profit  
(30% of award)

Relative TSR vs. FTSE Small Cap 
(20% of award)

Performance period

Annualised 
growth

Vesting

Final year 
performance
FY2017

1/1/15-31/12/17

0.8%

Nil

£5.4m

Vesting

46%

Ranked TSR 
vs. Group

Below 
Median

Vesting

Nil

Overall 
vesting

13.8%

66

GovernanceScheme interests awarded in 2017 financial year (audited)
The table below shows awards made to the Executive Directors during 2017 under the LTIP.  
As Rob Woodward had tendered his resignation in April 2017, he did not participate in the 2017 LTIP award:

Executive Director

Award type

Basis of award

Face value  
of award* 

Threshold 
vesting

G Watt

LTIP 100% of salary

£226k

25% of 
maximum

Performance period

1/1/17-31/12/19

* Calculated using the closing share price 364.5 pence on the date prior to the date of award.

The awards granted under the LTIP in 2017 will vest after three years subject to the following  
performance targets:

Performance 
measure

EPS

Calibration of targets

Annualised growth in adjusted EPS  
from FY16 to FY19

Non-broadcast 
operating profit

Operating profit for non-broadcast 
activities in FY19

Relative TSR

Ranked position of the Company’s total 
shareholder return (‘TSR’) against the 
constituents of the FTSE Small Cap  
Index (using 3 month averaging)

Weighting

Threshold vesting 
(25% of maximum)

Maximum 
vesting

50%

30%

20%

7%

12%

£4.0m

£9.0m

Median

Upper 
quartile

There is no vesting for below threshold and straight-line vesting between threshold and maximum.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

Rob Woodward tendered his resignation on 25 April 2017. To support the Board in identifying a successor and 
ensuring a smooth transition, it was agreed that Rob Woodward would continue in his role throughout his 
notice period of a maximum of up to 12 months duration. Following confirmation that a successor had been 
identified, Rob Woodward’s employment was terminated on 31 December 2017. Details of the remuneration 
paid to Rob Woodward in respect of his services as an Executive Director in 2017 are set out in the single figure 
and accompanying notes. Details of the remuneration arrangements in respect of his departure, including the 
treatment of outstanding share awards, are set out below. In accordance with his service agreement and the 
Company’s Remuneration Policy, Rob Woodward received a payment in lieu of notice of £166k. This payment 
comprised base salary, benefits and pension allowance for the remaining four months of his 12 month notice 
period which was not worked.

The deferred share element of the 2016 annual bonus plan will be released in line with the normal release  
date in March 2020.

Rob Woodward’s outstanding awards under the Company’s long-term incentive plan will be treated in 
accordance with the respective plan rules. The 2015 STV Group plc LTIP will vest in June 2018 at the level set  
out elsewhere in this report and the 2016 STV Group plc LTIP will be exercisable on the normal release date 
subject to the determination of performance over the three-year performance period and pro-rated to reflect 
the term of employment.

Options held under the 2013 Value Creation Plan will remain exercisable until March 2023, as previously 
determined by the Remuneration Committee.

67

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Payments to past Directors (audited)
No payments to past Directors were made during the year.

All employee share plans
A new three year Save As You Earn Option Plan (‘SAYE’) was launched in October 2017 at a price of 349 pence 
per share. George Watt joined the 2017 SAYE at the maximum contribution level with 5,157 shares under option 
exercisable on 1 November 2020.

George Watt was fully subscribed under the 2014 SAYE which matured on 1 November 2017 and exercised 
5,325 shares at the option price of 338 pence per share.

External appointments
During 2017, Rob Woodward served as a non-executive director of Blancco Technology Group plc. George Watt 
received £20k as a non-executive director of SpaceandPeople plc. In accordance with STV’s policy, Executive 
Directors are entitled to retain their fees.

Non-Executive Directors (audited)
The table below sets out the single total figure of remuneration for each non-Executive Director. Non-Executive 
Directors do not participate in any of the Company’s incentive arrangements nor do they receive any benefits.

Non-Executive Director

Baroness Ford

D Shearer

M Jackson

C Woolfenden

A M Cannon

I Steele

S Miller

Financial 
year

Basic  
fees 
£

Additional 
fees1 
 £

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

125,000

95,000

15,000

45,000

32,500

32,500

32,500

32,500

32,500

32,500

32,500

32,500

40,833

2,708

–

–

2,500

7,500

1,667

5,000

5,000

5,000

7,500

6,458

6,667

5,000

3,334

–

Total  
fees 
£

125,000

95,000

17,500

52,500

34,167

37,500

37,500

37,500

40,000

38,958

39,167

37,500

44,167

2,708

Notes
Additional fees relate to the fee structure in place during 2017 through which a fee of £5,000 per annum for sitting on one or more of 
the Company’s Audit and Remuneration Committees and a further fee of £2,500 per annum to reflect the additional duties involved  
in chairing the Audit and Remuneration Committees was paid.
David Shearer resigned on 25 April 2017.

68

GovernanceStatement of Directors’ shareholding and share interests (audited)
Under the current policy, Executive Directors are required to build up a shareholding equal to 100% of salary. 
Non-Executive Directors are required to build up a shareholding equivalent to their basic fee over a three-year 
period. The table below summarises the Directors’ interests in shares and the extent, where applicable, to 
which the shareholding requirements have been achieved.

From 2018, the shareholding requirement will be increased to 150% of salary under the new policy.

Number of 
beneficially 
owned 
shares2

Number of 
nil cost 
options

Number  
of SAYE 
options 
subject to 
conditions

Number of 
unvested 
LTIP 
awards at 
31/12/17

Total 
interests 
held at 
31/12/17

Monetary
value of
shares at
31/12/173

Shareholding 
requirements  
(% salary)

Current 
shareholding  
(% salary/
basic fee)

Requirement 
met4

Director

Executive 

R Woodward1

447,944

336,735

4,900

198,925

784,679

G Watt

271,094

133,470

5,325

174,188 404,564

Non-Executive

Baroness Ford

25,958

M Jackson

C Woolfenden

A M Cannon

I Steele

S Miller

–

9,092

9,042

8,000

5,000

–

–

–

–

–

–

–

–

–

–

–

–

25,958

–

9,092

9,042

8,000

5,000

2,550

1,315

84

–

30

29

26

16

100

100

100

100

100

100

100

635

581

67

0

80

73

66

36

Yes

Yes

n/a

n/a

n/a

n/a

n/a

n/a

1  Resigned 31/12/2017.
2  Beneficial interests include shares held directly or indirectly by connected persons.
3  Share price as at 31/12/17 was 325 pence per share.
4  Not applicable as three-year period to acquire is ongoing.

Dilution
The following table sets out the current level of dilution against the limits in the Bonus Plan
and sets out the commitments to issue shares made during the financial year reported:

Maximum

Current dilution

Additional dilution during  
the year in question

10% dilution in ten years

5% dilution in ten years

9.16

4.40

1.39

(0.22)

The bonus plan and the long term incentive plan are subject to a limit of 10% in ten years.

69

GovernanceSTV Annual Report and Accounts 2017Remuneration report

Performance graph and table
The graph below shows the Company’s performance, measured by total shareholder return (‘TSR’), compared 
with the performance of the FTSE Small Cap and FTSE All Share Media indices. The FTSE Small Cap index will  
be used for performance measures under the new LTIP the FTSE All Share Media index provides a comparison  
of performance in the media sector.

700

600

500

400

300

200

100

0
2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

FTSE Small Cap index

FTSE All Share Media Index

STV Group plc

Single figure of total remuneration
The table below shows the Chief Executive Officer’s remuneration over the past nine years.

Year

2017

2016

2015

2014

2013

2012

2011

2010

2009

Single figure of total
remuneration
(£000) 
R Woodward

Bonus pay-out  
(as % maximum
opportunity)

Long-term incentive
vesting rates  
(as % maximum 
opportunity)

697

807

2,269

661

601

696

958

614

418

32

29

49

46

54

31

15

75

–

13.8%

–

100%

–

–

100%

–

–

–

Percentage change in Chief Executive Officer’s remuneration
The table below shows the percentage change in the salary, benefits and annual bonus of  
the Chief Executive Officer and all employees (on a per capita basis) between 2016 and 2017.

Chief Executive Officer

All employees

Salary

Taxable benefits

2%

2%

–

–

Bonus

12%

n/a

70

GovernanceRelative importance of spend on pay
The table below sets out the relative importance of spend on pay in the 2016 and 2017 financial years.  
These were the most significant outgoings for the Company in the last financial year.

Significant distributions

Overall spend on pay

Dividend or share buy back

2017

£20.4m

£6.8m

2016

% change

£19.6m

£4.3m

4%

58%

Consideration by the Directors’ of matters relating to Director’s remuneration 
Members of the Committee
During the year, the Committee comprised of the following independent Non-Executive Directors; Anne  
Marie Cannon (Chairman); Michael Jackson; and Ian Steele. The Committee met three times during the year.

The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors  
and the senior management and for setting the remuneration packages for each Executive Director. The 
Committee also has oversight of the remuneration policy and packages for other senior members of staff.  
The Committee has formal terms of reference which describes its full remit and which can be downloaded  
from the Company’s website, www.stvplc.tv.

Advisers to the Committee
The Committee seeks independent advice to assist in considering executive remuneration. This includes 
updating the Committee on trends in compensation and governance matters and advising the Committee  
in connections with the design and operations of the Company’s incentive arrangements.

During the year, the Committee received advice from Deloitte LLP. Deloitte LLP is a member of the Remuneration 
Consultants’ Group and has signed up to that Group’s Code of Conduct on executive remuneration consulting. 
On that basis, the Committee is satisfied that the advice received was objective and independent. Deloitte LLP 
was also the Company’s internal auditor during that period. The Committee reviewed the nature of the services 
provided and was satisfied that no conflict of interest existed in the provision of these services, and that the 
advice provided was objective and independent. The total fees paid to Deloitte LLP during the year for advice  
to the Committee were £17,350.

In the course of its deliberations during the period under review, the Committee sought the assistance of the 
Chairman on matters relating to the Directors’ performance and remuneration, including the termination of the 
employment of the former Chief Executive Officer, Rob Woodward, and the structure of the buy-out package 
element of the remuneration to be paid to the newly appointed Chief Executive Officer, Simon Pitts.

The Chairman, Chief Executive Officer and the HR & Communications Director attend meetings by invitation.

Statement of voting at general meeting
The table below shows the remuneration related votes at the AGM held on 25 April 2017.

2016 Remuneration Report

 30,517,889

99.33

207,052

0.67

30,727,065

2,124

Votes for

%

Votes against

%

Total votes cast

Votes withheld*

* A vote withheld is not a vote in law and counts neither for nor against a resolution.

Anne Marie Cannon
Chairman of the Remuneration Committee
13 March 2018

71

GovernanceSTV Annual Report and Accounts 2017Directors’ report

The Directors present the Directors’ report, together with the audited accounts for the year ended  
31 December 2017. The Directors’ report comprises pages 72 to 74 and the sections of the annual  
report incorporated by reference are set out below:

Directors during 2017 financial year – See page 42 
Greenhouse gas emissions – See page 28 
Employee diversity and inclusion – See page 23 

Principal risks – See pages 34 and 35
Corporate governance report – See pages 42 to 54 
Employee involvement – See pages 22 to 24

Dividends
The proposed total dividend for 2017 is 17.0p per share – an increase of 13% on 2016 (15.0p). During 2017 the 
final 2016 dividend of 11.0p per share was paid together with the interim dividend for 2017 of 5.0p per share.  
A final dividend of 12.0p per share has been declared which, subject to approval at the AGM in April, will be paid 
on 31 May 2018, to shareholders on the register at 13 April 2018.

Share capital
The Company announced a share buyback programme on 22 September 2017 and as at 13 March 2018 the 
Company has completed the buyback of 330,294 ordinary shares of 50p each, the aggregate consideration of 
which was £1,160,507. Each of these shares was cancelled upon purchase. Consequently, on 13 March 2018 there 
were 39,217,937 ordinary shares of 50p each in issue, each with one vote and no shares are held in treasury. 

The rights and obligations to the Company’s shares are set out in its Articles of Association. Details of Directors 
interests in shares can be found on page 69.

As at 13 March 2018, the Group had been notified of the following interests of 3% or more in its shares:

Shareholders

Crystal Amber Advisers

Columbia Threadneedle Asset Mgt

Slater Investments

UBS Global Asset Mgt

Schroder Inv. Mgt

Majedie Asset Mgt

Chelverton Asset Mgt

Cavendish Asset Mgt

Shares held

6,336,041

3,777,707

3,475,001

3,133,876

2,625,240

2,199,277

1,641,365

1,429,100

%

16.11

9.60

8.83

7.96

6.67

5.59

4.17

3.63

Principal activities
The principal activities of the Group are the production and distribution of content across multiple devices
and platforms, including television broadcasting, and the sale of advertising airtime and space in these media. 
The Group continues to focus on its television and digital media businesses and is also involved in supporting 
charitable activities including the operation of STV ELM to provide services to the Scottish Children’s Lottery.

Compliance
Part of the information that fulfils the Companies Act requirements of the Directors’ Report can be found in the 
Performance Review on pages 32 and 33. The Group’s subsidiaries are listed in Note 16 of the Company financial 
statements and details of the principal risks and uncertainties facing the Group can be found on pages 34 and 35.

Directors and officers of the Company and its subsidiaries have the benefit of a Directors’ and Officers’ liability 
insurance policy. The Company’s Articles of Association also provide that every Director and other officer of the 

72

Governance 
 
Company is to be indemnified out of the assets of the Company against any liability he or she incurs in 
defending any proceedings brought against them (provided that judgement is not given against them).

Directors have a statutory duty to avoid situations where they have or can have, any interest that conflicts  
or possibly may conflict with the interests of the Company. A Director will not be in breach of that duty if the 
relevant matter has been authorised in accordance with the Articles of Association by the other Directors.  
The Directors confirm that there have been no such conflicts during the year to 31 December 2017.

Annual General Meeting
Details of the 2018 AGM, together with the Notice of AGM can be found on pages 116 to 124.

Directors
The Directors of the Company and their profiles are detailed on pages 40 and 41. All of these Directors  
served throughout the year under review with the exception of Simon Pitts who was appointed to the  
Board on 3 January 2018 as Chief Executive Officer. Rob Woodward resigned as Chief Executive Officer  
on 31 December 2017. David Shearer retired from the Board on 25 April 2017.

The Articles of Association of the Company require Directors to submit themselves for re-election every three 
years. In addition all Directors are subject to election at the first opportunity after their appointment to the Board.

Donations
The Group made no political donations during the year (2016: £nil).

Voting rights and restrictions on transfer of shares
None of the ordinary shares carry any special rights with regard to control of the Company. There are no 
restrictions on transfers of shares other than certain restrictions which may from time to time be imposed  
by laws or regulations such as those relating to insider dealing and pursuant to the Company’s share dealing 
code, whereby the Directors and designated employees require approval to deal in the Company’s shares.

The Company is not aware of any arrangements between shareholders that may result in restrictions on the 
transfer of securities or voting rights. Further details of the rights, restrictions and obligations attaching to the 
share capital of the Company, including voting rights, are contained in the Company’s Articles of Association. 
The Articles may only be amended by special resolution at a general meeting of shareholders. Copies are 
available by writing to the Company Secretary and are also open to inspection at Companies House.

The STV Group plc Employee Benefit Trust, which is used to acquire and hold shares in the Company for the 
benefit of employees, waives its right to vote and to dividends on the shares it holds which are unallocated.

Change of control
All of the Company’s employee share plans contain provisions relating to a change of control. On a change of 
control, options and awards granted to employees under the Company’s share plans may vest and become 
exercisable, subject to the satisfaction of any applicable performance conditions at that time. Certain of the 
Company’s credit facilities and banking arrangements contain change of control clauses under which lenders 
may cancel their commitments and declare all outstanding amounts immediately due and payable.

The Channel 3 broadcasting licences require STV, as the license holder, to notify Ofcom on a change of control. 
Ofcom would thereafter require to determine that any proposed new license holder was a fit and proper person 
to hold the licence. There are no other significant agreements that would take effect, alter or terminate upon  
a change of control following a takeover bid.

The Scottish Children’s Lottery, which holds licences awarded by the UK Gambling Commission, engages the 
services of STV ELM Limited, which is a subsidiary of STV Group plc, to deliver the lottery product to consumers. 
Although the lottery is operated independently of STV, in accordance with the requirements of these licences, 
STV provides financial support and if there is a change of control of STV, STV ELM is obliged to notify the UK 
Gambling Commission who may thereafter review the licences.

73

GovernanceSTV Annual Report and Accounts 2017Directors’ report

Statement of Directors’ Responsibilities
The Directors are responsible for preparing the Annual Report, the Directors’ Remuneration Report and the 
financial statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare the financial statements for each financial year. Under that law 
the Directors have prepared the Group and Company financial statements in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the European Union. Under company law the Directors 
must not approve the financial statements unless they are satisfied that they give a true and fair view of the 
state of the affairs of the Group and Company and the profit and loss of the Group and Company for that 
period. In preparing these financial statements the Directors are required to:

•   select suitable accounting policies and then apply them consistently
•   make judgements and estimates that are reasonable and prudent
•   state whether applicable IFRSs as adopted by the European Union and applicable UK Accounting Standards 
have been followed subject to any material departures disclosed and explained in the Group and parent 
company financial statements respectively

•   prepare the financial statements on the going concern basis unless it is inappropriate to presume that the 

Group will continue in business.

The Directors consider that the annual report and accounts for the year ending 31 December 2017, when taken 
as a whole, is fair, balanced and understandable and provides the information necessary for shareholders to 
assess the Company’s position and performance, business model and strategy.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company 
and the Group and enable them to ensure that the financial statements and the Directors’ Remuneration Report 
comply with the Companies Act 2006 and, as regards the Group financial statements, Article 4 of the IAS Regulation.

They are also responsible for safeguarding the assets of the Company and the Group and hence for taking 
reasonable steps in the prevention and detection of fraud and other irregularities.

Independent Auditors and Disclosure of Information
So far as the Directors are aware there is no relevant audit information (that is information needed by the 
Group’s auditors in connection with preparing their report) of which the Group’s auditors are not aware. Each 
Director has taken all steps that he or she ought to have taken as a Director in order to make him or herself 
aware of any relevant audit information and to establish that the Group’s auditor is aware of that information.

Directors’ Statement pursuant to the Disclosure and Transparency Rules
Each of the Directors, whose names and functions are listed on pages 40 and 41 confirm that, to the best  
of his or her knowledge and belief:

•   the Group financial statements which have been prepared in accordance with IFRSs as adopted by  

the EU, give a true and fair view of the assets, liabilities, financial position and profit of the Group; and
•   the Strategic Report includes a fair review of the development and performance of the business and the 
position of the Group, together with a description of the principal risks and uncertainties that it faces.

The Directors are responsible for the maintenance and integrity of the Group’s website and legislation  
in the United Kingdom governing the preparation and dissemination of financial statements may differ  
from legislation in other jurisdictions.

By order of the Board

Margaret Ford
Chairman 
13 March 2018

74

GovernanceFinancial Statements
76 

83 

 STV Group plc  
consolidated financial statements 
– independent auditors’ report 
82  Consolidated income statement
 Consolidated statement  
82 
of comprehensive income
 Consolidated and parent 
company balance sheets
 Consolidated and parent 
company statement of  
changes in equity
 Consolidated and parent 
company statement  
of cash flows
 Notes to the financial statements

86 
113  Five year summary

84 

85 

Additional Information
114  Shareholder information
116   Notice of Annual General Meeting

75

Financial StatementsSTV Annual Report and Accounts 2017STV Group plc consolidated financial statements

Independent auditors’ report to the members of STV Group plc

Report on the audit of the financial statements
Opinion
In our opinion, STV Group plc’s Group financial  
statements and Parent company financial statements  
(the ‘financial statements’):

•   give a true and fair view of the state of the Group’s  

and of the Parent company’s affairs as at 31 December 
2017 and of the Group’s profit and the Group’s and the 
Parent company’s cash flows for the year then ended;
•   have been properly prepared in accordance with IFRSs 
as adopted by the European Union and, as regards the 
Parent company’s financial statements, as applied  
in accordance with the provisions of the Companies  
Act 2006; and

•   have been prepared in accordance with the requirements 
of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included 
within the Annual Report and Accounts (the ‘Annual 
Report’), which comprise: the consolidated and parent 
company balance sheets as at 31 December 2017;  
the consolidated income statement and consolidated 
statement of comprehensive income, the consolidated 
and parent company statements of cash flows, and the 
consolidated and parent company statements of changes 
in equity for the year then ended; and the notes to the 
financial statements, which include a description of the 
significant accounting policies.

Our opinion is consistent with our reporting to the  
Audit Committee.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (‘ISAs (UK)’) and applicable 
law. Our responsibilities under ISAs (UK) are further 
described in the Auditors’ responsibilities for the audit of 
the financial statements section of our report. We believe 
that the audit evidence we have obtained is sufficient  
and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance 
with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, which includes 
the FRC’s Ethical Standard, as applicable to listed public 
interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that 
non-audit services prohibited by the FRC’s Ethical Standard 
were not provided to the Group or the Parent company.

76

Other than those disclosed in note 7 to the financial 
statements, we have provided no non-audit services  
to the Group or the Parent company in the period from  
1 January 2017 to 31 December 2017.

Our audit approach
Overview

•   Overall Group materiality: 

£775,000 (2016: £899,190),  
based on 5% of profit before  
tax and exceptional items.

•   Overall Parent company 

materiality: £420,000 (2016: 
£854,230), based on an allocation 
of Group materiality.

•   We performed audit work over all 
three segments of the business.

•   Taken together, the entities  
where we performed our  
audit work accounted for 99%  
of Group revenue and 95%  
of Group profit before tax. 

 •   Retirement benefit obligations (Group and Parent 

company).

•   Carrying value of deferred programme production  

costs (Group only).

•   Recoverability of External Lottery Management’s  

(‘ELM’) other receivable (Group only).

The scope of our audit
As part of designing our audit, we determined materiality 
and assessed the risks of material misstatement in the 
financial statements. In particular, we looked at where 
the Directors made subjective judgements, for example in 
respect of significant accounting estimates that involved 
making assumptions and considering future events that 
are inherently uncertain. 

We gained an understanding of the legal and regulatory 
framework applicable to the Group and the industry  
in which it operates, and considered the risk of acts  
by the Group which were contrary to applicable laws  
and regulations, including fraud. We designed audit 
procedures at Group and significant component level  
to respond to the risk, recognising that the risk of not 
detecting a material misstatement due to fraud is higher 
than the risk of not detecting one resulting from error,  
as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or 
through collusion. We focused on laws and regulations 
that could give rise to a material misstatement in the 
Group and Parent company financial statements, 
including, but not limited to, the Companies Act 2006,  
the Listing Rules, Pensions legislation and UK tax 

Financial StatementsMaterialityAudit scopeKey auditmatterslegislation. Our tests included, but were not limited  
to, review of the financial statement disclosures to 
underlying supporting documentation, review of 
correspondence with legal advisors, enquiries of 
management and review of internal audit reports in so  
far as they related to the financial statements. There are 
inherent limitations in the audit procedures described 
above and the further removed non-compliance with 
laws and regulations is from the events and transactions 
reflected in the financial statements, the less likely we 
would become aware of it.

We did not identify any key audit matters relating to 
irregularities, including fraud. As in all of our audits we 
also addressed the risk of fraud in revenue recognition 
and the risk of management override of internal controls, 
including testing journals and evaluating whether there 
was evidence of bias by the Directors that represented  
a risk of material misstatement due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ 
professional judgement, were of most significance in the 
audit of the financial statements of the current period  
and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) identified by 
the auditors, including those which had the greatest effect 
on: the overall audit strategy; the allocation of resources  
in the audit; and directing the efforts of the engagement 
team. These matters, and any comments we make on the 
results of our procedures thereon, were addressed in the 
context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. This is not a complete 
list of all risks identified by our audit. 

Key audit matter

How our audit addressed the key audit matter

Retirement benefit obligations  
(Group and Parent company)
(Refer to page 90 (Significant accounting policies)  
and page 107 (Retirement benefit schemes)).
The Group has a net retirement benefit obligation of £70.6m 
(2016: £88.8m) and the Parent company an obligation of 
£30.6m (2016: £39.2m). These balances are significant in the 
context of the Group and Parent company balance sheets and 
are dependent on key judgemental assumptions, including 
discount rate, inflation rate and mortality rates adopted by  
the Directors in the actuarial valuations. Given the judgements 
involved and that slight movements in these assumptions can 
have a significant impact on the overall obligations, this was an 
area of significant focus in our audit. In particular, the mortality 
assumption was outside the range that we would typically 
expect to see and hence additional focus was placed on the 
consideration of this assumption.

Deferred programme production costs carrying value 
(Group only)
(Refer to page 88 (Significant accounting policies)  
and page 102 (Inventories)).
Productions inventory of £14.8m (2016: £14.8m) relates to 
associated costs incurred in the production of programming 
which is deferred on the Balance Sheet at the point of initial 
sale and charged to the income statement in line with the 
associated forecast future revenue.  This is an area of focus 
because the carrying value of the deferred programme 
production costs, and hence the charge to the income 
statement are based on judgements made by the Directors  
of associated future revenue.

We considered the reasonableness of the key assumptions 
used in the actuarial valuation, being the discount rate, 
inflation rate (based on the Retail Price Index and the 
Consumer Price Index) and mortality rates, assessing  
if they were within our expected range.
All actuarial assumptions, with the exception of the mortality 
assumptions, fell within our expected range based on our 
knowledge and experience. For the mortality assumptions, 
which fell outside of the range we would typically see, we 
used our specialist knowledge and experience to challenge 
the Directors on their rationale and what evidence they  
had to support it. Taking into account factors caused by  
the specific industry and location of the business, which  
the Directors evidence through a scheme specific mortality  
study they had commissioned, we agreed that the final 
judgements made by the Directors were reasonable.

We analysed the Directors’ assessment of each production 
in the catalogue to determine, based on the past history  
of sales and licence periods, the appropriateness of their 
projected future revenues for each production individually, 
which are expected to be generated through associated 
sales in the UK and overseas, including attributable 
advertising sales generated through digital platforms.
We considered the actual sales in 2017 against last year’s 
forecast to establish the level of accuracy in management’s 
forecasting. 
Finally, we performed sensitivities on the key assumptions  
for future associated sales to satisfy ourselves that no 
impairment of inventory was required. We concluded that 
there was sufficient headroom and that the carrying value 
of inventory was not greater than its net realisable value.

77

Financial StatementsSTV Annual Report and Accounts 2017STV Group plc consolidated financial statements

Independent auditors’ report to the members of STV Group plc

Key audit matter

How our audit addressed the key audit matter

ELM Other receivable (Group only)
(Refer to page 88 (Significant accounting policies)  
and page 102 (Trade and other receivables)).
Other receivables of £8.2m (2016: £5.4m) relates to costs 
recoverable from the running of the Scottish Children’s 
Lottery, through ELM. The recoverability of these costs is 
dependent on the future growth of the lottery and its ability 
to generate future positive cash flows. The balance has been 
classified as due greater than 1 year to reflect the Directors’ 
expectations of the lottery breaking even during 2018 and 
costs recovered over a four year period thereafter.

We have gained an understanding of the Group’s process  
for recovering costs from the Scottish Children’s Lottery and 
assessed if the costs claimed are reasonable and relevant.
We have reviewed the Directors forecasts and considered  
the 2017 performance against these forecasts. The forecasts 
have been revised by the Directors and this led to the  
debtor being discounted to reflect the extended period  
over which repayment is now expected. We have reviewed 
this calculation and agree with the approach taken by 
management and the discount applied of £0.9m.
The recoverability of this balance is dependent on the 
Directors future sales growth assumptions for lottery ticket 
sales. We reviewed the growth achieved since inception,  
and the future forecasts, and have concluded that the 
forecasts adopted by the Directors are reasonable.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account 
the structure of the Group and the Parent company,  
the accounting processes and controls, and the industry  
in which they operate.

Several subsidiary entities within the Group require an 
audit of their own financial information and coverage 
from these audits was included as part of the scoping 
exercise. Entities which were individually financially 
significant, or contained individually significant balances, 
were included in the overall scope. All audits were carried 
out by the Group engagement team and we performed 
work over all segments of the business.

A full scope audit was performed on the Parent entity.

Materiality
The scope of our audit was influenced by our application 
of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, 
helped us to determine the scope of our audit and the 
nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures 
and in evaluating the effect of misstatements, both 
individually and in aggregate on the financial statements 
as a whole. 

Based on our professional judgement, we determined 
materiality for the financial statements as a whole  
as follows:

Taken together, the segments and functions where  
we performed our audit work accounted for 99% of  
Group revenues and 95% of Group profit before tax.

Group financial statements

£775,000 (2016: £899,190).

Parent company financial statements

£420,000 (2016: £854,230).

5% of profit before tax and exceptional items.

An allocation of Group materiality.

Consistent with last year, we have applied  
this benchmark, in line with generally accepted 
auditing practice, in the absence of indicators that 
an alternative benchmark would be appropriate. 
We also believe the measure of profit before tax 
and exceptional items is the measure most 
commonly used by the shareholders to measure 
the performance of the Group.

We considered the most appropriate benchmark 
for the Parent company to be total assets as it is  
a holding company, however, this resulted in a 
materiality that was significantly higher than 
Group materiality. Therefore, we applied an 
allocation of Group materiality.

Overall 
materiality

How we 
determined it

Rationale for 
benchmark 
applied

78

Financial StatementsFor each component in the scope of our Group audit, we 
allocated a materiality that is less than our overall Group 
materiality. The range of materiality allocated across 
components was between £127,200 and £750,000. 
Certain components were audited to a local statutory 
audit materiality that was also less than our overall  
Group materiality.

We agreed with the Audit Committee that we would 
report to them misstatements identified during our  
audit above £39,000 (Group audit) (2016: £44,960)  
and £21,000 (Parent company audit) (2016: £42,712)  
as well as misstatements below those amounts that,  
in our view, warranted reporting for qualitative reasons.

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we  
have anything material to add or 
draw attention to in respect of the 
Directors’ statement in the financial 
statements about whether the 
Directors considered it appropriate  
to adopt the going concern basis of 
accounting in preparing the financial 
statements and the Directors’ 
identification of any material 
uncertainties to the Group’s and  
the Parent company’s ability to 
continue as a going concern over  
a period of at least twelve months 
from the date of approval of the 
financial statements.

We are required to report if the 
Directors’ statement relating to  
Going Concern in accordance with 
Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge 
obtained in the audit.

We have nothing 
material to add or  
to draw attention to. 
However, because 
not all future events 
or conditions can  
be predicted, this 
statement is not a 
guarantee as to the 
Group’s and Parent 
company’s ability to 
continue as a going 
concern.

We have nothing  
to report.

Reporting on other information 
The other information comprises all of the information  
in the Annual Report other than the financial statements 
and our auditors’ report thereon. The Directors are 
responsible for the other information. Our opinion on the 
financial statements does not cover the other information 
and, accordingly, we do not express an audit opinion or, 
except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon. 

In connection with our audit of the financial statements, 
our responsibility is to read the other information and,  
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or 
our knowledge obtained in the audit, or otherwise appears 
to be materially misstated. If we identify an apparent 
material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there 
is a material misstatement of the financial statements  
or a material misstatement of the other information. If, 
based on the work we have performed, we conclude that 
there is a material misstatement of this other information, 
we are required to report that fact. We have nothing to 
report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and 
Corporate Governance Statement, we also considered 
whether the disclosures required by the UK Companies 
Act 2006 have been included. 

Based on the responsibilities described above and  
our work undertaken in the course of the audit, the 
Companies Act 2006, (CA06), ISAs (UK) and the Listing 
Rules of the Financial Conduct Authority (FCA) require us 
also to report certain opinions and matters as described 
below (required by ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in  
the course of the audit, the information given in the 
Strategic Report and Directors’ Report for the year  
ended 31 December 2017 is consistent with the financial 
statements and has been prepared in accordance with 
applicable legal requirements. (CA06)
In light of the knowledge and understanding of the Group 
and Parent company and their environment obtained in 
the course of the audit, we did not identify any material 
misstatements in the Strategic Report and Directors’ 
Report. (CA06)

79

Financial StatementsSTV Annual Report and Accounts 2017STV Group plc consolidated financial statements

Independent auditors’ report to the members of STV Group plc

Corporate Governance Statement

Other Code Provisions

We have nothing to report in respect of our responsibility 
to report when: 
•   The statement given by the Directors, on page 74, that 
they consider the Annual Report taken as a whole to be 
fair, balanced and understandable, and provides the 
information necessary for the members to assess the 
Group’s and Parent company’s position and performance, 
business model and strategy is materially inconsistent 
with our knowledge of the Group and Parent company 
obtained in the course of performing our audit.
•   The section of the Annual Report on page 49  

describing the work of the Audit Committee does  
not appropriately address matters communicated  
by us to the Audit Committee.

•   The Directors’ statement relating to the Parent 

company’s compliance with the Code does not properly 
disclose a departure from a relevant provision of the 
Code specified, under the Listing Rules, for review by  
the auditors.

Directors’ Remuneration

In our opinion, the part of the Directors’ Remuneration 
Report to be audited has been properly prepared in 
accordance with the Companies Act 2006. (CA06)

In our opinion, based on the work undertaken in the  
course of the audit, the information given in the Corporate 
Governance Statement (on pages 42 to 54) about internal 
controls and risk management systems in relation to 
financial reporting processes and about share capital 
structures in compliance with rules 7.2.5 and 7.2.6 of the 
Disclosure Guidance and Transparency Rules sourcebook of 
the FCA (‘DTR’) is consistent with the financial statements 
and has been prepared in accordance with applicable  
legal requirements. (CA06)
In light of the knowledge and understanding of the Group 
and Parent company and their environment obtained in 
the course of the audit, we did not identify any material 
misstatements in this information. (CA06)
In our opinion, based on the work undertaken in the  
course of the audit, the information given in the Corporate 
Governance Statement (on pages 42 to 54) with respect  
to the Parent company’s corporate governance code and 
practices and about its administrative, management  
and supervisory bodies and their committees complies 
with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06)
We have nothing to report arising from our responsibility 
to report if a corporate governance statement has not 
been prepared by the Parent company. (CA06)

The Directors’ assessment of the prospects of the  
Group and of the principal risks that would threaten  
the solvency or liquidity of the Group

We have nothing material to add or draw attention  
to regarding:
•   The Directors’ confirmation on page 34 of the Annual 

Report that they have carried out a robust assessment of 
the principal risks facing the Group, including those that 
would threaten its business model, future performance, 
solvency or liquidity.

•   The disclosures in the Annual Report that describe those 
risks and explain how they are being managed or mitigated.
•   The Directors’ explanation on page 33 of the Annual Report 
as to how they have assessed the prospects of the Group, 
over what period they have done so and why they 
consider that period to be appropriate, and their statement 
as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet 
its liabilities as they fall due over the period of their 
assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review  
of the Directors’ statement that they have carried out a 
robust assessment of the principal risks facing the Group 
and statement in relation to the longer-term viability  
of the Group. Our review was substantially less in scope 
than an audit and only consisted of making inquiries  
and considering the Directors’ process supporting their 
statements; checking that the statements are in alignment 
with the relevant provisions of the UK Corporate Governance 
Code (the ‘Code’); and considering whether the statements 
are consistent with the knowledge and understanding of 
the Group and Parent company and their environment 
obtained in the course of the audit. (Listing Rules)

80

Financial StatementsOther required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required  
to report to you if, in our opinion:

•   we have not received all the information  

and explanations we require for our audit; or

•   adequate accounting records have not been kept  
by the Parent company, or returns adequate for our 
audit have not been received from branches not  
visited by us; or

•   certain disclosures of Directors’ remuneration  

specified by law are not made; or

•   the Parent company financial statements and the  
part of the Directors’ Remuneration Report to be 
audited are not in agreement with the accounting 
records and returns. 

We have no exceptions to report arising from  
this responsibility. 

Appointment
Following the recommendation of the audit  
committee, we were appointed by the Directors  
on 4 March 2004 to audit the financial statements  
for the year ended 31 December 2004 and subsequent 
financial periods. The period of total uninterrupted 
engagement is 14 years, covering the years ended  
31 December 2004 to 31 December 2017.

Kenneth Wilson (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Glasgow
13 March 2018

Responsibilities for the financial  
statements and the audit
Responsibilities of the Directors  
for the financial statements
As explained more fully in the Statement of the Directors’ 
Responsibilities set out on page 74, the Directors are 
responsible for the preparation of the financial statements 
in accordance with the applicable framework and for being 
satisfied that they give a true and fair view. The Directors 
are also responsible for such internal control as they 
determine is necessary to enable the preparation of 
financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors  
are responsible for assessing the Group’s and the  
Parent company’s ability to continue as a going concern, 
disclosing as applicable, matters related to going concern 
and using the going concern basis of accounting unless 
the Directors either intend to liquidate the Group or the 
Parent company or to cease operations, or have no 
realistic alternative but to do so.

Auditors’ responsibilities for the  
audit of the financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditors’ report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance 
with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or  
error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of 
these financial statements. 

A further description of our responsibilities for the audit  
of the financial statements is located on the FRC’s website 
at: www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for 
and only for the Parent company’s members as a body  
in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report 
is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

81

Financial StatementsSTV Annual Report and Accounts 2017Consolidated income statement

Year ended 31 December 2017

Revenue

Net operating expenses 

Operating profit

Analysed as:
Operating profit before exceptional items
Exceptional items

Operating profit 

Finance costs – borrowings

– IAS 19 pension

Profit before tax

Tax charge

Profit for the year

Earnings per share 
Basic
Diluted 

Note

2017
£m

2016
£m

6

7

9

10
10

 117.0 

 120.4 

 (99.6)

 (103.5)

 17.4 

 16.9 

 19.0 
 (1.6)

 17.4 

 (1.0)
 (2.5)

 (3.5)

 19.7 
 (2.8)

 16.9 

 (1.2)
–

 (1.2)

 13.9 

 15.7 

11

 (2.2)

 (3.1)

 11.7 

 12.6 

12
12

30.1p
29.6p

32.5p
31.9p

The above consolidated income statement should be read in conjunction with the accompanying notes.

Consolidated statement of comprehensive income

Year ended 31 December 2017 

Profit for the year

Items that will not be reclassified to profit or loss:
Re-measurement of defined benefit pension schemes
Deferred tax (charge)/credit thereon
Write up of investment to market value

Other comprehensive income/(expense)

Total comprehensive income/(expense) for the year

Note

2017
£m

2016
£m

28
22
16

 11.7 

 12.6 

 12.7 
 (2.4)
 0.6 

 10.9 

 (88.7)
 15.1 
–

 (73.6)

 22.6 

 (61.0)

The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.

82

Financial Statements 
 
Consolidated and parent company balance sheets

at 31 December 2017

Non-current assets
Intangible assets
Property, plant and equipment
Investments
Deferred tax asset
Trade and other receivables

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total assets

Equity attributable to owners of the parent
Ordinary shares
Share premium 
Capital redemption reserve
Merger reserve
Other reserve
Accumulated (losses)/profit

Total equity

Non-current liabilities
Borrowings 
Derivative financial instruments
Retirement benefit obligations
Provisions 

Current liabilities
Trade and other payables
Current tax liabilities
Provisions 

Total liabilities

Total equity and liabilities

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

Note

14
15
16
22
18

17
18
19

24
24

21
20
28
23

20

23

 2.6 
 8.6 
 1.4 
 18.4 
 8.2 

 39.2 

 20.6 
 26.7 
 6.1 

 53.4 

 2.7 
 7.3 
 0.8 
 21.7 
 5.9 

 38.4 

 19.5 
 22.8 
 13.3 

 55.6 

 – 
 – 
 48.6 
 5.2 
 167.5 

 221.3 

 – 
 77.0 
 – 

 77.0 

 – 
 – 
 48.0 
 7.1 
 153.7 

 208.8 

 – 
 76.7 
 – 

 76.7 

 92.6 

 94.0 

 298.3 

 285.5 

 19.7 
 101.9 
 0.1 
 173.4 
 0.7 
 (334.1)

 (38.3)

 41.6 
 – 
 70.6 
 0.1 

 19.8 
 101.9 
 – 
 173.4 
 0.4 
 (348.5)

 (53.0)

 39.7 
 0.1 
 88.8 
 0.3 

 112.3 

 128.9 

 17.5 
 0.9 
 0.2 

 18.6 

 17.9 
 – 
 0.2 

 18.1 

 19.7 
 101.9 
 0.1 
 – 
 0.7 
 86.5 

 208.9 

 – 
 – 
 30.6 
 – 

 30.6 

 58.8 
 – 
 – 

 58.8 

 19.8 
 101.9 
 – 
 – 
 0.4 
 78.5 

 200.6 

 – 
 – 
 39.2 
 – 

 39.2 

 45.7 
 – 
 – 

 45.7 

 130.9 

 147.0 

 89.4 

 84.9 

 92.6 

 94.0 

 298.3 

 285.5 

The above consolidated balance sheet should be read in conjunction with the accompanying notes.

The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to present the 
parent company income statement or statement of comprehensive income. The profit for the parent company for 
the year was £11.3m (2016: £9.7m).

The consolidated financial statements on pages 82 to 112 were approved by the Board on 13 March 2018 and were 
signed on its behalf by: 

Simon Pitts 
Chief Executive Officer 

George Watt
Chief Financial Officer

83

Financial StatementsSTV Annual Report and Accounts 2017Consolidated and parent company  
statement of changes in equity

Year ended 31 December 2017

Equity attributable to owners of the parent

Share
capital 
£m

Share
premium
£m

Capital
redemption
reserve
£m

Merger
reserve
£m

Other 
reserve
£m

Accumulated 
(losses)/profit
£m

Total
equity
£m

Group
Balance at 1 January 2017
Profit for the year
Other comprehensive income

Total comprehensive income for the year
Shares bought back on-market and cancelled
Acquisition of treasury shares
Share based compensation
Deferred tax credit on share based compensation
Issue of treasury shares to employees
Dividends

 19.8 

 101.9 

– 
– 

– 
 (0.1)
 – 
 – 
–
 – 
 – 

– 
– 

– 
 – 
 – 
 – 
–
 – 
 – 

 – 

– 
– 

– 
 0.1 
 – 
 – 
–
 – 
–

Balance at 31 December 2017

 19.7 

 101.9 

 0.1 

 173.4 

 173.4 

 0.4 

 (348.5)

 (53.0)

– 
– 

– 
 – 
 – 
 – 
–
 – 
 – 

– 
– 

– 
 – 
 – 
 0.3 
–
 – 
 – 

 0.7 

 11.7 
 10.9 

 22.6 
 (1.0)
 (1.6)
 – 
 0.1 
 0.5 
 (6.2)

 11.7 
 10.9 

 22.6 
 (1.0)
 (1.6)
 0.3 
 0.1 
 0.5 
 (6.2)

 (334.1)

 (38.3)

Balance at 1 January 2016

 19.6 

 101.8 

 – 

 173.4 

 0.9 

 (284.8)

 10.9 

Profit for the year
Other comprehensive expense

Total comprehensive expense for the year
Issue of share capital
Acquisition of treasury shares
Share based compensation
Value of employee services
Deferred tax charge on share based compensation
Current tax credit on share based compensation
Dividends

– 
– 

– 
 0.2 
 – 
 – 
 – 
 – 
 – 
 – 

– 
– 

– 
– 
– 
– 
 0.1 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

– 
 – 
 – 
 – 
 – 
 – 
 – 
 – 

Balance at 31 December 2016

 19.8 

 101.9 

 – 

 173.4 

Company
Balance at 1 January 2017
Profit for the year
Other comprehensive income

Total comprehensive income for the year
Shares bought back on-market and cancelled
Acquisition of treasury shares
Share based compensation
Issue of treasury shares to employees
Dividends

Balance at 31 December 2017

Balance at 1 January 2016
Profit for the year 
Other comprehensive expense

Total comprehensive expense for the year
Issue of share capital
Acquisition of treasury shares
Share based compensation
Value of employee services
Dividends

 19.8 

 101.9 

– 
– 

 – 

 (0.1)
 – 
 – 
–
 – 

– 
– 

 – 

–
 – 
 – 
–
 – 

 19.7 

 101.9 

 19.6 

 101.8 

– 
– 

– 

 0.2 
 – 
 – 
 – 
 – 

– 
– 

– 

– 
– 
– 
 0.1 
– 

Balance at 31 December 2016

 19.8 

 101.9 

 – 

– 
– 

– 

 0.1 
–
–
–
–

 0.1 

 – 

– 
– 

– 

– 
– 
– 
– 
– 

– 

 – 

– 
– 

 – 

 – 
 – 
 – 
–
 – 

 – 

 – 

– 
– 

 – 

 – 
 – 
 – 
–
 – 

 – 

– 
– 

– 
 – 
 – 
 0.3 
 (0.8)
 – 
 – 
 – 

 0.4 

 12.6 
 (73.6)

 (61.0)
 – 
 (0.2)
 – 
 1.7 
 (0.3)
 0.4 
 (4.3)

 12.6 
 (73.6)

 (61.0)
 0.2 
 (0.2)
 0.3 
 1.0 
 (0.3)
 0.4 
 (4.3)

 (348.5)

 (53.0)

 0.4 

 78.5 

 200.6 

– 
– 

 – 

 – 
 – 
 0.3 
–
 – 

 0.7 

 11.3 
 5.0 

 16.3 

 (1.0)
 (1.6)
 – 
 0.5 
 (6.2)

 11.3 
 5.0 

 16.3 

 (1.0)
 (1.6)
 0.3 
 0.5 
 (6.2)

 86.5 

 208.9 

 0.9 

 102.3 

 224.6 

– 
– 

 – 

 – 
 – 
 0.3 
 (0.8)
 – 

 0.4 

 9.7 
 (30.7)

 9.7 
 (30.7)

 (21.0)

 (21.0)

 – 
 (0.2)
 – 
 1.7 
 (4.3)

 0.2 
 (0.2)
 0.3 
 1.0 
 (4.3)

 78.5 

 200.6

84

Financial StatementsConsolidated and parent company  
statement of cash flows

Year ended 31 December 2017

Operating activities
Cash generated by operations
Interest paid
Refinancing fees paid
Taxes paid
Pension deficit funding – recovery plan payment

Note

25

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

 11.2 
 (0.7)
 (0.3)
 (0.3)
 (7.9)

 15.9 
 (1.2)
 – 
 – 
 (7.8)

 12.5 
 – 
 – 
 – 
 (4.1)

Net cash generated by operating activities

 2.0 

 6.9 

 8.4 

Investing activities
Purchase of investment
Capitalised web development spend
Purchase of property, plant and equipment

Net cash used in investing activities

Financing activities
Purchase of treasury shares
Share buyback
Issue of treasury shares to employees
Net borrowings drawn
Dividends paid

Net cash used in financing activities

Net decrease in cash and cash equivalents

 – 
 (0.5)
 (2.9)

 (3.4)

 (1.4)
 (0.6)
 0.4 
 2.0 
 (6.2)

 (5.8)

 (7.2)

 (0.1)
 (1.4)
 (1.8)

 (3.3)

 – 
 – 
 0.3 
 – 
 (4.3)

 (4.0)

 (0.4)

Cash and cash equivalents at beginning of year

 13.3 

 13.7 

Cash and cash equivalents at end of year

25

 6.1 

 13.3 

 – 
 – 
 – 

 – 

 (1.4)
 (0.6)
 0.4 
 – 
 (6.2)

 (7.8)

 0.6 

 (4.7)

 (4.1)

 9.4 
 – 
 – 
 – 
 (5.4)

 4.0 

 (0.1)
 – 
 – 

 (0.1)

 – 
 – 
 0.3 
 – 
 (4.3)

 (4.0)

 (0.1)

 (4.6)

 (4.7)

85

Financial StatementsSTV Annual Report and Accounts 2017Notes to the financial statements

for the year ended 31 December 2017

1.   General information 

   STV Group plc (‘the Company’) and its subsidiaries (together, ‘the Group’) is listed on the London Stock Exchange 
and incorporated and domiciled in the UK. The address of the registered office is Pacific Quay, Glasgow, G51 1PQ. 
The principal activities of the Group are the production and broadcasting of television programmes, internet 
services and the sale of advertising airtime and space in these media and lottery management services.

2.   Adoption of new and revised standards

   There are no new IFRS or IFRICs that are effective for the first time this year that have a material impact on the 

Group or parent company.

   New standards, amendments and interpretations issued but not yet effective for the financial year beginning  

1 January 2017 are as follows:

Financial instruments

  IFRS 9 
  IFRS 15   Revenue from contracts with customers
  IFRS 16  Leases
  IFRS 2 
  IFRS 4 
  IAS 40 

 Share based payments (amendments)
Insurance contracts (amendments)
Investment property

   IFRS 2, IFRS 4 and IAS 40 are either not relevant for the Group and parent company or had no material impact 

on their financial statements.

   IFRS 9 ‘Financial Instruments’ replaces all phases of the financial instruments project and IAS 39 ‘Financial 
Instruments: Recognition and Measurement’. The standard is effective from periods beginning on or after  
1 January 2018 and introduces: new requirements for the classification and measurement of financial assets 
and financial liabilities; a new model for recognising provisions based on expected credit losses; and simplified 
hedge accounting by aligning hedge accounting more closely with an entities risk management methodology. 
The Group has substantially completed an assessment on the impact of IFRS 9 and the adoption of the standard 
is unlikely to have a material impact on the Group or parent company financial statements. The standard will be 
adopted on 1 January 2018 and applied using the cumulative retrospective transition approach whereby any 
impact is adjusted through equity at the date of adoption.

   IFRS 15 ‘Revenue from Contracts with Customers’ is effective for periods beginning on or after 1 January 2018. 
The standard will require the Group to identify distinct promises in contracts with customers that qualify as 
‘performance obligations’. The price receivable from customers must then be allocated between the performance 
obligations identified. The Group has completed an assessment on the impact of IFRS 15 and no impact is expected 
on the revenue streams. The standard will be adopted on 1 January 2018 and applied using the cumulative 
retrospective transition approach whereby any impact is adjusted through equity at the date of adoption.

   IFRS 16 ‘Leases’ addresses the definition of a lease, recognition and measurement of leases and establishes 

principles for reporting useful information to users of financial statements about the leasing activities of both 
lessees and lessors. A key change arising from IFRS 16 is that most operating leases will be accounted for on 
balance sheet for lessees. The standard replaces IAS 17 ‘Leases’ and related interpretations and is effective for 
annual periods beginning or after 1 January 2019. The full impact of IFRS 16 has not been assessed by Directors. 
See note 26 for further details on operating leases held.

3.   Significant accounting policies 

   The principal accounting policies applied in the preparation of these consolidated financial statements are set 

out below. These policies have been consistently applied to all the years presented.

  Basis of preparation
   The consolidated and parent company financial statements have been prepared in accordance with IFRS and 

IFRS Interpretations Committee (IFRS IC) interpretations, as adopted by the European Union and the Companies 
Act 2006 applicable to companies reporting under IFRS. The consolidated and parent company financial 
statements have been prepared on a going concern basis and under the historical cost convention.

   The preparation of the Group and parent company financial statements in conformity with IFRS requires the use 
of certain critical accounting estimates. It also requires management to exercise its judgement in the process of 

86

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
applying the Group’s accounting policies. The areas involving a higher degree of judgement or complexity, or areas 
where assumptions and estimates are significant to the consolidated financial statements are disclosed in note 5.

  Going concern
   The Group continues to review forecasts to determine the impact of both the short term and long term liquidity 
position and expects to meet its covenants over the next twelve months. The Group therefore considers it 
appropriate to adopt the going concern basis in preparing its consolidated financial statements.

  Consolidation
   The financial statements comprise a consolidation of the financial statements of the Company and all its subsidiaries 
up to 31 December each year. Subsidiaries are entities over which the Company has control. The Company controls 
an entity when the Company has existing rights that give it the current ability to direct the activities that affect 
the Company’s returns and exposure or rights to variable returns from the entity. Subsidiaries are included in the 
consolidated financial statements of the Company from the date control of the subsidiary commences until the 
date that control ceases. Intra-Group balances and any unrealised gains and losses or income and expenses 
arising from intra-Group transactions are eliminated in preparing the consolidated financial statements. 

  Segment reporting
   Operating segments are reported in a manner consistent with the internal reporting provided to the chief 
operating decision-maker. The chief operating decision-maker, who is responsible for allocating resources  
and assessing performance of the operating segments, has been identified as the Group’s Chief Executive.

  Foreign currency translation
   Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing on the 

dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the balance sheet 
date are reported at the rates of exchange prevailing at that date.

  Property, plant and equipment
   The Group’s policy is to state property, plant and equipment at cost less accumulated depreciation and any 

recognised impairment loss. Cost includes the original purchase price of the asset and the costs attributable  
to bringing the asset to its working condition for its intended use.

   Depreciation is provided to write off the cost of tangible non-current assets, less estimated residual values,  

by equal annual instalments as follows:

Leasehold buildings

between 5% and 10%

Plant, technical equipment and other

between 10% and 20%

   Residual values and useful economic lives are reviewed annually. Depreciation is charged on all additions to,  

or disposals of, depreciating assets in the year of purchase or disposal.

  Any impairment in value is charged to the income statement.

  Intangible assets
   Other intangible assets are held at cost less accumulated amortisation and any provision for impairment. Included 

within intangible assets are assets in the course of construction which comprise primarily web development 
projects including directly attributable costs to bring the assets into use and may include capitalised borrowing 
costs. Amortisation is provided at the following rates per annum to write off the costs of other intangible assets, 
less residual value, on a straight line basis from the date on which they are brought into use:

Internally generated software

between 10% and 25%

  Impairment of assets
   Assets that are subject to amortisation or depreciation are reviewed for impairment whenever events or changes 
in circumstances indicate that the carrying amount may not be recoverable. An impairment loss is recognised in 
the income statement for the amount by which the asset’s carrying value exceeds its recoverable amount. For 
the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately 
identifiable cash flows (cash-generating units). 

87

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

continued

   The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset.

  Cash and cash equivalents
   Cash and cash equivalents comprise cash on hand and demand deposits and other short-term highly liquid 

investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of 
changes in value.

  Inventories
   Inventories are stated at the lower of cost or net realisable value. Cost comprises direct materials, and where 

applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their 
present location and condition. Net realisable value represents the estimated selling price less estimated costs 
of completion and the estimated selling costs.

 i) Programme production work in progress

   Programming made for third parties is valued at cost less appropriate provisions and is charged to the income 

statement against related income.

ii) Deferred programme production

   Deferred production costs represent original costs of production which are deferred and recognised against 
future revenue streams expected to be generated in the secondary sales markets together with advertising 
generated on STV2 and the STV Player platforms. This is to ensure that revenue and costs are matched as 
closely as possible. The amount to be deferred varies by programme based on future secondary sales potential. 
The estimation of future sales and this is referred to in the critical accounting estimates section (note 5).

iii) Recorded programmes

   Recorded programmes are programmes which the Group purchases for transmission on its broadcast and catch 
up channels. They are valued at direct cost including labour and overheads less appropriate provisions and are 
written off after the first transmission or sale. The only exception being films acquired for transmission on STV2, 
which are amortised over a two year period at a rate of 50% in the first year.

  The carrying value of inventory is assessed each year at the balance sheet date. 

  Financial instruments
   Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes  

a party to the contractual provisions of the instrument.

i) Trade receivables

   Trade receivables do not carry any interest and are stated at amortised cost as reduced by appropriate allowances 
for estimated irrecoverable amounts. A provision is established for trade receivables if there is objective evidence 
that the Group will not be able to collect all amounts due according to the original terms of the receivables.

   The ELM debtor, included in non-current assets, is reviewed at each reporting period. If there is a change  

in the timeline for recovery, the fair value of the debtor is determined by applying the effective interest rate  
and the resulting discounting provision is recognised in the profit and loss.

ii) Investments

   Investments are classified as ‘available-for-sale’ and are initially measured at fair value, including transaction 
costs directly attributable to the acquisition of the financial asset. Gains or losses arising from changes in fair 
value are recognised in other comprehensive income, until the security is disposed of or is determined to be 
impaired, at which time the cumulative gain or loss previously recognised in other comprehensive income is 
included in the income statement for the period. Equity investments that do not have a quoted market price  
in an active market and whose fair value cannot be reliably measured by other means are held at cost.

iii) Classification of financial liabilities and equities

   Financial liabilities and equity instruments are classified according to the substance of the contractual 

arrangements entered into. An equity instrument is any contract that evidences a residual interest in the  
assets of the Group after deducting all of its liabilities.

88

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
iv) Bank borrowings

   Interest-bearing bank loans and overdrafts are initially recorded at fair value being the proceeds received, net of 
direct issue costs. They are subsequently measured at amortised cost using the effective interest rate. Finance 
costs, including premiums payable on settlement or redemption, are accounted for on an accruals basis to the 
income statement and are added to the carrying amount of the instrument to the extent that they are not 
settled in the period in which they arise.

  v) Trade payables
   Trade payables are recognised initially at fair value and subsequently measured at amortised cost using  

the effective interest method.

  vi) Equity instruments
  Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs.

  vii) Derivative financial instruments and hedge accounting
   The Group uses derivative financial instruments to hedge its exposure to fluctuations in interest. Instruments 

accounted for as hedges are designated as a hedge at the inception of contracts.

   In order to qualify for hedge accounting, the Group is required to document in advance the relationship between 
the item being hedged and the hedging instrument. The Group is also required to document and demonstrate 
an assessment of the relationship between the hedged item and the hedging instrument, which shows that the 
hedge will be highly effective on an ongoing basis. This effectiveness testing is re-performed at the end of each 
quarter end to ensure that the hedge remains highly effective.

   The fair value of interest rate swaps is based on the market price (LIBOR) of comparable instruments at the 

measurement date. 

   The fair value of the interest rate swap contracts are calculated on a discounted cash flow basis using market 
forward rates. Gains or losses arising from the movement to fair value are taken to the income statement.

  Taxation
   Taxation expense comprises current and deferred tax. Tax is recognised in the income statement, except to the 
extent it relates to items recognised in other comprehensive income or directly in equity, in which case the related 
tax is also recognised in other comprehensive income or directly in equity.

   Current tax is based on taxable profits for the financial period using tax rates that are in force during the period. 
Taxable profit differs from net profit as reported in the income statement because it excludes items of income  
or expense that are taxable or deductible in other financial years and it further excludes items that are never 
taxable or deductible.

   Deferred tax is the tax expected to be payable or recoverable on temporary differences between the carrying 
amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the 
computation of taxable profit, and is accounted for using the balance sheet liability method. Deferred tax is 
calculated using tax rates that have been enacted or substantially enacted at the balance sheet date and are 
expected to apply when the related deferred income tax asset is realised or the deferred tax liability settled.

   Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax liabilities are 
recognised for taxable temporary differences arising on investments in subsidiaries, except where the reversal  
of the temporary difference can be controlled by the Group and it is probable that the difference will not reverse 
in the foreseeable future.

   Deferred tax assets are recognised to the extent it is probable that taxable profits will be available against which 
the deductible temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profits 
will be available to allow all or part of the asset to be recovered.

   Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax 
assets against current tax liabilities and when the deferred income taxes assets and liabilities relate to income 
taxes levied by the same taxation authority on either the taxable entity or different taxable entities where there 
is an intention to settle the balances on a net basis.

89

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

continued

  Pensions
   For defined benefit pension schemes, the difference between the fair value of the assets and the present value 
of the defined benefit obligation is recognised as an asset or liability in the balance sheet. The defined benefit 
obligation is actuarially calculated using the projected unit credit method.

  The defined benefit cost is made up of three categories:

   i) The service cost of providing retirement benefits to employees during the year, together with the cost of any 

benefits relating to past service, is charged to operating profit in the year.

   ii) The net interest expense or income is recognised within finance costs. Net interest expense includes a credit 
representing the expected return on the assets of the retirement benefit schemes and a charge representing 
the expected increase in the liabilities of the retirement benefit schemes during the year.

  iii) Actuarial gains and losses are recognised immediately in the statement of comprehensive income.

  Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

 Share-based payments

   The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based 

payments are measured at fair value of the equity instruments at the grant date. The fair value excludes the  
effect of non market-based vesting conditions.

   The fair value determined at the grant date of the equity-settled share-based payments is expensed on  

a straight-line basis over the vesting period, based on the Group’s estimate of equity instruments that will 
eventually vest. At each balance sheet date, the Group revises its estimate of the number of equity instruments 
expected to vest as a result of the effect of non market-based vesting conditions. The impact of the revision  
of the original estimates, if any, is recognised in profit and loss such that the cumulative expense reflects  
the revised estimate, with a corresponding adjustment to the equity-settled employee benefits reserve.

   Fair value is measured by use of the Black & Scholes model or Monte Carlo model as relevant. The expected lives used 
in the model have been adjusted, based on management’s best estimate, for the effects of non-transferability, 
exercise restrictions and behavioural considerations.

  Provisions
  Onerous contracts
   Provisions for onerous contracts are recognised when the Group has a detailed forecast of future losses from  

the contract.

  Revenue recognition
   Revenue is measured at the fair value of the consideration received or receivable and represents amounts 

receivable for goods and services provided in the normal course of business, net of discounts and VAT. Revenue 
from the sale of goods is recognised when the Group has transferred the significant risks and rewards of ownership 
and control of the goods sold and the amount of revenue can be measured reliably. Key classes of revenue are 
recognised on the following bases:

i) Advertising and sponsorship revenues

  Revenues are stated net of advertising agency commissions.

   Television advertising revenue and online advertising revenue are recognised on transmission of the advertisement. 
Revenue from sponsorship of the Group’s programmes is recognised on a straight-line basis in accordance with 
the transmission schedule for each sponsorship campaign.

ii) Programme production revenues

   Revenue from third party commissions is recognised on delivery of the finished programme to the commissioning 
broadcaster as at that point the risks and rewards of ownership pass to that broadcaster for the period of  
their licence.

90

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   Revenues from the sale of the above programmes to overseas broadcasters or the UK secondary market 

(usually digital channels) is recognised on the signing of the contract with the broadcaster. An element of  
the original cost of production is deferred and recognised against the future revenue stream expected to be 
generated in the secondary and overseas sales markets. The amount to be deferred varies by programme 
based on future overseas and secondary sales potential and involves significant estimate (see critical 
accounting estimates note 5).

iii) Lottery service revenues

   Revenue is recognised for ongoing lottery costs rebilled to the SCL when the lottery draw to which the service 

relates has taken place. Set up costs of £3.2m are being recognised on a monthly basis over 39 months starting 
from October 2016.

  Dividend income
  Dividend income is recognised when the right to receive payment is established.

  Leasing
   All leases are operating leases and the costs in respect of operating leases are charged on a straight-line basis 
over the lease term. The value of any lease incentive received to take on an operating lease (for example, a rent 
free period) is recognised as deferred income and is released over the life of the lease.

  Dividend distribution
   Final dividends are recorded in the financial statements in the period in which they are approved by the 

Company’s shareholders. Interim dividends are recorded in the period in which they are approved and paid.

 Exceptional items

   Exceptional items are items that are unusual because of their size, nature or incidence and which the  
Directors consider should be disclosed separately to enable a full understanding of the Group’s results.

4.   Financial risk management

  Capital management
   The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going 
concern in order to provide returns for shareholders and benefits for other stakeholders and to maintain an 
optimal capital structure to reduce the cost of capital.

   The capital structure of the Company consists of debt, which includes the bank loans disclosed in note 21, cash 
and cash equivalents and equity attributable to equity holders of the parent, comprising issued share capital, 
reserves and retained earnings.

   The Group monitors capital on the basis of the gearing ratio. This ratio is calculated as net debt divided by total 
capital. Net debt is calculated as total borrowings less cash and cash equivalents. Total capital is calculated as 
‘equity’ as shown in the consolidated balance sheet plus net debt. The gearing ratios at 31 December 2017  
and 2016 were as follows:

Total borrowings (note 21)
Cash and cash equivalents (note 19)

Net Debt
Total equity

Total capital

2017
£m

 41.6 
 (6.1)

 35.5 
 (38.3)

 (2.8)

2016
£m

 39.7 
 (13.3)

 26.4 
 (53.0)

 (26.6)

(1,268%)

(99%)

   The movement in total equity is largely due a pension remeasurement decrease of £12.7m (2016: increase of £88.7m).

91

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

continued

  Covenants
   The Group is subject to two financial covenants in respect of its committed borrowing facilities at the balance 

sheet date. The terms of the Facility Agreement contain the following covenants (i) the ratio of average net debt 
to adjusted earnings (pre exceptional) before interest, tax, depreciation and amortisation (EBITDA) (see note 25) 
and (ii) the ratio of adjusted EBITDA to cash interest, both of which are tested quarterly. The Group complied 
with all the covenants in each of the test periods to the balance sheet date.

  Derivative financial instruments 
   The Group’s policy is to minimise the exposure to interest rates by ensuring an appropriate balance of floating 
and fixed rates. The Group’s primary funding is at floating rates through its bank facilities. In order to manage  
its associated interest rate risk, the Group uses interest rate swaps to vary the mix of fixed and floating rates. 
Interest rate swap contracts of £15.0m (2016: £15.0m) were entered into on 9 July 2016 and mature on 9 July 
2018. Fair value is based on the market price of these instruments at the balance sheet date. In accordance with 
IFRS 7, the interest rate swaps are considered to be level 2 with the fair value being calculated at the present 
value of the estimated future cash flows using market interest rates.

  Financial risk management objectives
   The Group’s activities expose it to a variety of financial risks: currency risk, credit risk, liquidity risk and cash flow 
interest rate risk. The Group’s overall risk management programme focuses on the unpredictability of financial 
markets and seeks to minimise potential adverse effects on the Group’s financial performance. The Group uses 
derivative financial instruments to hedge certain risk exposures.

   Risk management is carried out under policies approved by the Board with financial risks being identified, 

evaluated and hedged in close co-operation with the Group’s operating divisions. The Board provides written 
principles for overall risk management, as well as written policies covering specific areas, such as currency risk, 
interest rate risk, credit risk, use of financial instruments and investing excess liquidity.

i) Currency risk

   The Group operates almost wholly within the UK and is exposed to minimal currency risk. The Group’s borrowings 
are denominated in Sterling which is also the Group’s intra-UK net currency flow. Currency risk arises primarily 
with respect to the Euro and the US dollar and from future commercial transactions and trade assets and 
liabilities in foreign currencies. No further active management of currency risk is required.

   The Group has minimal exposure to currency risk and it is Group policy to ensure that all material payments or 
receipts are fully hedged. At 31 December 2017 the Group had no forward foreign currency contracts in place 
(2016: £nil).

ii) Credit risk

   Credit risk is the risk of losses due to the failure of the Group’s customers to meet their payment obligations 
towards the Group. The Group has no significant concentration of credit risk except for the £8.2m debtor due 
from the SCL. It has policies in place to ensure that sales are made to customers with an appropriate credit 
history. Independent credit ratings are sought for all potential customers and based on the outcome of the 
feedback from the ratings agency a judgement is made on the appropriate level of credit to be given. Derivative 
transaction counterparties are limited to high-credit/quality financial institutions.

iii) Liquidity risk

   Liquidity risk is the risk that the Group will be unable to meet its payment obligations. Prudent liquidity management 
implies maintaining sufficient cash and marketable securities, the availability of funding through an adequate 
amount of committed credit facilities and the ability to close out market positions. Due to the nature of the 
underlying business, the aim is to maintain flexibility in funding by keeping committed credit lines available.

   Management monitors rolling forecasts of the Group’s liquidity reserve (comprises of the undrawn borrowing 
facility (note 21) and cash and cash equivalents (note 19)) on the basis of expected cash flow. This is generally 
carried out at a Group level. In addition, the Group’s liquidity management policy includes projecting cash flows 
and considering the level of liquid assets necessary to meet these: monitoring balance sheet liquidity ratios 
against internal targets and bank facility requirements; and maintaining debt financing plans.

92

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
iv) Cash flow interest rate risk

   As the Group has no significant interest bearing assets, the Group’s income and operating cash flows are 

substantially independent of changes in market interest rates.

   The Group’s interest rate risk arises from long-term borrowings. Borrowings issued at short-term floating rates expose 
the Group to cash flow interest rate risk. Group policy is to hedge between 30% and 50% of its core borrowings.

   A monthly sensitivity analysis is carried out, and on the level of borrowings of the Group at 31 December 2017, a 

movement of 0.25% in interest rates would change the level of interest paid in the year by +/- £0.1m (2016: £0.1m). 
0.25% is considered a reasonably possible change.

   The Group manages its cash flow interest rate risk by using floating-to-fixed interest rate swaps. Such interest 
rate swaps have the economic effect of converting borrowing from floating rates to fixed rates. Generally, the 
Group raises long-term borrowings at floating rates and swaps them into fixed rates that are lower than those 
available if the Group borrowed at fixed rate directly. Under the interest rate swaps, the Group agrees with other 
parties to exchange, at specific intervals (mainly quarterly), the difference between fixed contract rates and 
floating rate interest amounts calculated by reference to the agreed notional principal amounts. An interest  
rate swap was entered into on 9 July 2016 and matures on 9 July 2018.

5.   Critical accounting estimates and judgements

   In the application of the Group’s accounting policies, which are described in note 3, management are required to 
make judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not 
readily apparent from other sources. The estimates and judgements are continually evaluated and are based on 
historical experience and other factors, including expectations of future events that are believed to be reasonable 
under the circumstances. Actual results may differ from these estimates.

   The key assumptions concerning the future, and other key sources of estimation uncertainty at the balance 
sheet date, that have a significant risk of causing a material adjustment to the carrying amounts of assets  
and liabilities within the next financial year, are discussed below.

  Group
  Pension benefits
   The present value of the pension obligations depends on a number of factors that are determined on an 

actuarial basis using a number of assumptions. The assumptions used in determining the net cost (income)  
for pensions include the discount rate and mortality rate. Any changes in these assumptions will impact the 
carrying amount of pension obligations. In the event of the pension liability becoming a surplus, the Company 
legally has an unconditional right to that surplus and this has been agreed with the scheme trustees.

   The Group determines the appropriate discount rate at the end of each year. This is the interest rate that  

should be used to determine the present value of estimated future cash outflows expected to be required to 
settle the pension obligations. In determining the appropriate discount rate, the Group considers the interest 
rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid, 
and that have terms to maturity approximating the terms of the related pension liability.

   Other key assumptions for pension obligations are based in part on current market conditions. Additional 

information is disclosed in note 28.

  Inventory
   Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost or net 

realisable value. Programme costs are expensed in line with expected future revenues which are a judgemental 
area. A detailed forecast of future secondary sales is prepared by management based on historic experience 
and expected future trends. £1.4m (including £0.7m write offs) was expensed through the income statement  
in the year (2016: £2.1m). Additional information is disclosed in note 17.

93

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

continued

  Lottery recoverability
   An amount of £8.2m (2016: £5.9m) is included within non-current assets as receivable from the Scottish 

Children’s Lottery. It is due to ELM (the lottery management company) and is expected to be recovered from 
2018 onwards. Management have considered a change in the timeline for recovery of the debtor and in line with 
IAS 39, the fair value of the debtor has been determined by applying a discount rate of 3%. This has resulted in a 
discounting provision of £0.9m. Additional information is disclosed in note 9.

  Company
  Carrying value of parent company investments
   The Company’s policy is to carry out annual reviews of its investments. Based on operating results for the 

subsidiary undertakings and future forecast cash flows, the Directors consider that the investments’ recoverable 
amount is greater than its carrying value and consequently no impairment is considered necessary. Additional 
information is disclosed in note 16.

6.   Business segments

   The Group’s Chief Executive, the chief operating decision maker, considers the business primarily from a product 
perspective. Under IFRS 8, the reportable segments are therefore Consumer, Productions and ELM (external 
lottery management).

  The performance of the segments is assessed based on a measure of adjusted operating profit.

Segment revenues

Consumer
Productions
ELM

  Revenue in 2017 includes £0.8m of revenues from sources outside the UK (2016: £0.7m).

Segment result

Consumer
Productions
ELM

Exceptional item attributable to ELM (note 9)
Exceptional goodwill impairment attributable to Productions

Operating profit
Financing

Profit before tax
Tax charge

Profit attributable to owners of the parent

  Operating profit in 2017 includes £0.5m arising outside the UK (2016: £0.3m).

External revenue

2017
£m

2016 
£m

 100.2 
 10.4 
 6.4 

 117.0 

 105.9 
 12.7 
 1.8 

 120.4

2017
£m

 18.7 
 0.3 
 – 

 19.0 

 (1.6)
 – 

 17.4 
 (3.5)

 13.9 
 (2.2)

 11.7 

2016
£m

 19.6 
 0.1 
 – 

 19.7 

 – 
 (2.8)

 16.9 
 (1.2)

 15.7 
 (3.1)

 12.6 

94

Financial Statements 
 
 
 
 
 
 
 
 
 
 
  A breakdown of non-broadcast operating profit before exceptionals is as follows:

Digital
Productions
Music/telephony

2017
£m

4.6
0.3
0.5

5.4

2016
£m

4.1
0.1
0.3

4.5

Percentage of total operating profit before exceptionals

28%

23%

Segment assets and liabilities

Consumer
Productions
ELM

Total of all segments

Unallocated corporate

Consolidated

Other segment information

Capital additions
Depreciation and amortisation

Assets

Liabilities

2017
£m

 33.5 
 29.4 
 8.2 

 71.1 

2016
£m

 35.0 
 30.2 
 5.9 

 71.1 

2017
£m

 9.6 
 5.1 
 0.5 

 15.2 

2016
£m

 11.2 
 3.5 
 0.6 

 15.3 

 21.5 

 22.9 

 115.7 

 131.7 

 92.6 

 94.0 

 130.9 

 147.0

Consumer

Productions

2017
£m

 3.4 
 2.2 

2016
£m

 3.2 
 2.4 

2017
£m

– 
– 

2016
£m

– 
– 

ELM

2017
£m

– 
– 

2016
£m

– 
– 

   Segment assets consist primarily of property, plant and equipment, inventories and trade and other receivables 

and cash and bank deposits.

   Segment liabilities comprise operating liabilities including trade and other payables and provisions. They exclude 

Group borrowings, retirement benefit obligations, tax liabilities and other non-current liabilities.

  All the net assets in 2016 and 2017 were held in the UK and therefore operate in a single geographical segment. 

7.   Operating expenses by nature

Programming costs
Staff costs
Other external charges
Depreciation and amortisation
Operating lease charges
Other operating charges

Exceptional items

2017
£m

47.9
28.6
16.8
2.2
2.3
 0.2 
98.0
 1.6 

99.6

2016
£m

54.1
25.1
16.5
2.4
2.6
–
100.7
 2.8 

103.5

95

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
Notes to the financial statements

continued

  Services provided by the Group’s auditors
  During the year the Group obtained the following services from the Company’s auditors:

2017
£m

2016
£m

Group
Fees payable to Company auditors for the audit of parent company and  
  consolidated financial statements
Fees payable to the Company’s auditors and it’s associates for other services:
– The audit of Company’s subsidiaries pursuant to legislation
– Audit-related assurance services
– Tax advisory services
– Other services

 110 

 25 
 26 
 – 
 – 

 161 

  Included in the audit fees payable is £5,000 (2016: £5,000) paid in respect of the parent company.

  Other services in 2016 comprise employee benefit advisory services.

Fees in respect of STV Group plc pension schemes

Audit

8.   Staff

  Group  
  The average monthly number of employees (including Executive Directors) was:

2017
£m

25

105

25
25
146
10

311

2016
£m

21

Consumer, Productions and ELM
Established
Contract

  Contract staff numbers consist of employees on fixed-term contracts.

  Their aggregate remuneration comprised:

Wages and salaries
Social security costs
Other pension costs 

2017
Number

2016
Number

 480 
 23 

 503 

 480 
 28 

 508

2017
£m

 20.4 
 2.2 
 6.0 

 28.6 

2016
£m

 19.6 
 2.0 
 3.5 

 25.1

  Details of Directors’ remuneration is provided in the Remuneration Report on pages 55 to 71.

  Company
   The Company had no employees during the current or preceding year. No Director received remuneration from 
the Company during the year (2016: £nil). The emoluments of the Directors are paid by another Group company 
which makes no recharge to the parent company.

96

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
9.   Exceptional items

   A £1.6m non-cash charge has been incurred during the year in relation to the ELM debtor. A change in the 
timeline for recovery of the debtor has resulted in an IAS39 discounting provision of £0.9m being applied.  
The remaining £0.7m is a write off of post-launch non-billable costs.

  The tax effect on exceptional items during the year was £0.1m credit (2016: £nil).

10.  Finance costs

Bank borrowings
Pension finance charge

11.  Tax charge

Corporation tax:
Current year
Adjustments in respect of prior years

Deferred tax (see note 22)

Tax charge for the year

  The charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax 

Tax at the UK corporation tax rate of 19.25% (2016: 20%) 
Tax effects of:
Other expenses not deductible for tax purposes
Movement in losses not recognised
Impact of changes in tax rates
Changes in estimates related to prior years

Tax charge for the year

2017
£m

 1.0 
 2.5 

 3.5 

2017
£m

 1.2 
 – 

 1.2 
 1.0 

 2.2 

2016
£m

 1.2 
 – 

 1.2

2016
£m

 0.5 
 (0.1)

 0.4 
 2.7 

 3.1

2017
£m

2016
£m

 13.9 

 15.7 

 2.7 

 0.1 
 (0.2)
 (0.2)
 (0.2)

 2.2 

 3.1 

 0.6 
 (0.5)
 (0.1)
 – 

 3.1

97

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
Notes to the financial statements

continued

12.  Earnings per share

   Basic earnings per share (‘EPS’), is calculated by dividing the profit attributable to equity shareholders by the 

weighted average number of ordinary shares in issue during the year, excluding ordinary shares purchased by  
the Company and held as treasury shares.

   In order to calculate diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume 
conversion of all dilutive potential ordinary shares. The Company has one type of dilutive potential ordinary 
shares namely share options granted to employees.

2017
Weighted 
average 
number of 
shares 
(m)

Earnings
£m

Per share
Pence

Earnings
£m

2016
Weighted 
average 
number of 
shares 
(m)

Per share
Pence

 11.7 

 11.7 

 11.7 

 38.9 

 38.9 

 0.6 

 39.5 

30.1p

30.1p

 12.6 

 12.6 

29.6p

 12.6 

 38.8 

 38.8 

 0.7 

 39.5 

32.5p

32.5p

31.9p

 13.3 

 38.9 

34.2p

 15.4 

 38.8 

39.7p

 2.1 

 15.4 

 15.4 

 38.9 

 0.6 

 39.5 

5.4p

39.6p

 – 

 15.4 

 – 

 38.8 

39.7p

39.0p

 15.4 

 0.7 

 39.5 

39.0p

EPS:
Earnings attributable to ordinary  
  shareholders

Basic EPS 

Potential dilutive shares

Diluted EPS

EPS (pre-exceptional items  
  and pre-IAS 19):
Earnings attributable to ordinary  
  shareholders (pre-exceptional items)
Add back: IAS 19 (net of tax at  
  effective rate)

EPS 

Potential dilutive shares

EPS

   The adjusted result represents a like for like comparison with the statutory result adjusted for material one off 
items. Statutory results are adjusted to reflect the underlying performance of the business, providing a more 
meaningful comparison of how the business is managed and measured on a day-to-day basis.

13.  Dividends

Equity dividends on ordinary shares
Declared and paid during the year:
Final for 2016: 11.0p (2015: 7.0p) per share
Interim for 2017: 5.0p (2016: 4.0p) per share

Dividends paid

2017
£m

2016
£m

 4.3 
 1.9 

 6.2 

 2.7 
 1.6 

 4.3

   A final dividend of 12.0p per share (2016: 11.0p per share) has been proposed and is subject to approval by  

the board of Directors. It is payable on 31 May 2018 to shareholders who are on the register at 13 April 2018.  
The ex dividend date is 12 April 2018. This final dividend, amounting to £4.7m has not been recognised as a 
liability in these financial statements. 

98

Financial Statements 
 
 
 
14.  Other intangible assets

Cost 
At 1 January 2016
Additions

At 1 January 2017
Additions

At 31 December 2017

Accumulated amortisation and impairment
At 1 January 2016
Amortisation

At 1 January 2017
Amortisation

At 31 December 2017

Net book value at 31 December 2017

Net book value at 31 December 2016

15.  Property, plant and equipment

Cost 
At 1 January 2016
Additions
Write offs

At 1 January 2017
Additions
Disposals

At 31 December 2017

Accumulated depreciation and impairment
At 1 January 2016
Charge for year
Write offs

At 1 January 2017
Charge for year
Disposals

At 31 December 2017

Net book value at 31 December 2017

Net book value at 31 December 2016

Web 
development 
and branding
£m

 1.8 
 1.4 

 3.2 
 0.5 

 3.7 

 0.1 
 0.4 

 0.5 
 0.6 

 1.1 

 2.6 

 2.7 

Total
£m

 28.1 
 1.8 
 (7.3)

 22.6 
 2.9 
 (0.1)

 25.4 

 20.6 
 2.0 
 (7.3)

 15.3 
 1.6 
 (0.1)

 16.8 

 8.6 

 7.3

99

Plant,
technical
equipment
and other
£m

Leasehold
buildings
£m 

 0.1 
 – 
 – 

 0.1 
 0.3 
 – 

 0.4 

 0.1 
 – 
 – 

 0.1 
 – 
 – 

 0.1 

 0.3 

 – 

 28.0 
 1.8 
 (7.3)

 22.5 
 2.6 
 (0.1)

 25.0 

 20.5 
 2.0 
 (7.3)

 15.2 
 1.6 
 (0.1)

 16.7 

 8.3 

 7.3 

Financial StatementsSTV Annual Report and Accounts 2017Notes to the financial statements

continued

16.  Investments

Group
Listed 
Other

2017
£m

2016
£m

0.8
0.6

1.4

0.2
0.6

0.8

   Mirriad, one of the Group’s investments, became a listed company during the year. The £0.6m movement 

represents the increase in the investment to market value.

Company
Share in Group undertakings

Other investments
Listed
Other

2017
£m

2016
£m

47.3

47.3

0.8
0.5

48.6

0.2
0.5

48.0

  The £0.6m movement in other investments represents the increase to market value (see above under Group).

  Impairment testing
   Investments in subsidiaries is monitored by management to ensure that it has not suffered any impairment.  
In order to assess whether the investment in subsidiaries was subject to impairment, a valuation assessment  
was performed using a DCF model. The cash flow projections for the model were based on a 3 year plan approved 
by the Board in October 2017 which supported moderate growth in the Group through the period from 2018  
to 2020. The resultant terminal value provided significant headroom against the investment carrying value.

   Further sensitivities were modelled to provide management with sufficient comfort that no impairment would 
be required, namely a +/- 1% change in discount rate and also an operating profit fall in 2018 of 10% and then 
flat growth. Both scenarios still left the Group with significant headroom. The discount rate applied was 7.95% 
(2016: 8.44%).

   Based on the above the Directors consider that the investments’ recoverable amount is greater than its carrying 

value and consequently no impairment is considered necessary.

100

Financial Statements 
 
 
 
 
 
  Subsidiary undertakings
  A full list of subsidiary undertakings as at 31 December 2017 is as follows:

Undertaking

Principal activity

Registered address

STV News Services Limited *
    STV Television Limited
        STV Central Limited
        STV North Limited
        STV Productions Limited 
        STV Drama Productions Limited 
        Ginger Television Productions Limited
            SKA Ginger Productions Limited (50%)
        STV Glasgow Limited
        STV Edinburgh Limited
        Altissimo Music Limited
        stv.tv Limited
        Solutions.tv Limited
        STV Aberdeen Limited
        STV Dundee Limited
        STV Ayr Limited
        Grampian Television Limited
STV Services Limited *
    Scottish News Network Limited
    STV SIP Trustees Limited
Rise & Shine (Television) Limited *
    STV Publishing Limited
    STV Out of Home Limited
    Peopleschampion Limited
    Scottish Media Group (Jersey) Limited
        The Ginger Media Group Limited
STV Appeal *
    STV Appeal Trading Company Limited
STV Elm Limited *

  * directly held

Investment holding undertaking
Investment holding undertaking
Television broadcasting
Television broadcasting
Programme production
Programme production
Programme production
Programme production
Television broadcasting
Television broadcasting
Music rights
Dormant
Dormant
Television broadcasting
Television broadcasting
Television broadcasting
Dormant
Group services undertaking
Dormant
Dormant
Investment holding undertaking
Dormant
Dormant
Dormant
Dormant
Dormant
Holding undertaking for charity
Trading undertaking for charity
Group services undertaking

  The registered address for all companies (except where noted) is Pacific Quay, Glasgow, G51 1PQ.

  (1)   2nd Floor, Bewlay House, 2 Swallow Place, London, W1B 2AE 
  (2)   13 Castle Street, St Helier, Jersey, Channel Islands, JE4 5UT

   The investments are stated in the balance sheet at cost less amounts written off for impairment in value.  

All of the above investments are 100% shareholdings within the Group except where stated.

(1)

(1)
(1)

(2)
(1)

101

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
Notes to the financial statements

continued

17.  Inventories

Deferred programme production 
Programme production work in progress
Recorded programmes

Group

2017
£m

14.8
4.9
0.9

20.6

2016
£m

14.8
4.0
0.7

19.5

   Deferred programme production stock represents original costs of production which are deferred and 
recognised against future revenue streams expected to be generated in the secondary sales market.

    Deferred programme production stock is classified as a current asset even though it will be realised into cash 
over several years due to the homogeneous nature of the inventory which would result in an arbitrary split 
between the current and noncurrent categories and to be consistent with practice elsewhere in the industry.  
It is anticipated that £1.0m is likely to be realised within 12 months.

   At 31 December 2017, the net present value (NPV) of the future sales, estimated over a maximum period of 15 
years for drama and 10 years for other genres of programming, was £24.7m (2016: £18.4m), with the net book 
value of £14.8m representing 54% (2016: 80%) of the future sales. A discount rate of 6.0% (2016: 6.7%) was 
applied. Revenues in 2018 are expected to be £1.7m.

   The sensitivities regarding the principal assumptions used to measure the deferred production costs are  

set out below:

Assumption

Change in assumption

Impact on NPV

Discount rate
Rate of price inflation (RPI)
Sales

Increase/decrease by 0.25%
Increase/decrease by 0.25%
Increase/decrease by 10.00%

Decrease/increase by £0.3m
Increase/decrease by £0.2m
Increase/decrease by £1.7m

18.  Trade and other receivables

Group

Company

Current

Non-current

Current

Non-current

2017
£m

2016
£m

2017
£m

2016
£m

2017
£m

2016
£m

2017
£m

2016
£m

Trade receivables
Amounts owed by group undertakings
Prepayments and accrued income
Other receivables

 15.4 
 – 
 10.9 
 0.4 

 26.7 

 14.7 
 – 
 7.9 
 0.2 

22.8

 – 
 – 
 – 
 8.2 

 8.2 

 – 
 – 
 – 
 5.9 

5.9

 – 
 75.9 
 1.1 
 – 

 77.0 

 – 
 75.7 
 1.0 
 – 

 – 
 167.5 
 – 
 – 

 – 
 153.7 
 – 
 – 

 76.7 

 167.5 

 153.7

   As of 31 December 2017, trade receivables of £1.8m (2016: £1.5m) are past due. These are net of a provision for 
bad debts of £nil (2016: £nil). Trade receivables relate to a number of independent customers for whom there  
is no recent history of default.

  The ageing analysis of the trade receivables is as follows:

Up to 3 months

2017

2016

Gross
£m

Provision
£m

Gross
£m

Provision
£m

 15.4 

 – 

 14.7 

 –

   The Directors consider that the carrying amount of trade and other receivables approximates their fair value.  

All receivables are expected to be recovered. 

102

Financial Statements 
 
 
 
 
 
 
   Group trade and other receivables of £8.2m (2016: £5.9m), included within non-current assets, relates to debt 

due to ELM (the lottery management company) from the Scottish Children’s Lottery and will be recovered from 
2018 onwards. Management have considered a change in the timeline for recovery of the debtor and in line with 
IAS 39, the fair value of the debtor has been determined by applying a discount rate of 3%. This has resulted in  
a discounting provision of £0.9m – refer to note 9.

   A loan to a subsidiary undertaking of £80.0m (2016: £80.0m) is included within the Company amounts owed by 
Group undertakings. All remaining amounts owed by Group undertakings are unsecured, interest free and have 
no fixed date of repayment.

19.  Cash and cash equivalents

Cash and cash equivalents

20.  Trade and other payables

Current
Trade payables 
Accrued expenses and deferred income
Amounts owed to group undertakings
Bank overdraft
Social security and other taxes

Non-current
Derivative financial instruments (note 4)

Group

2017
£m

6.1

2016
£m

13.3

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

 4.3 
 9.5 
–
–
 3.7 

 17.5 

 4.0 
 11.1 
 – 
 – 
 2.8 

 17.9 

 – 
 0.5 
 54.2 
 4.1 
 – 

 58.8 

 – 
 0.1 
 40.9 
 4.7 
 – 

 45.7 

 – 

 0.1 

 – 

 –

  The Directors consider that the carrying amount of trade and other payables approximates their fair value.

21.  Borrowings

Bank loans

  The borrowings are repayable as follows:

Expiring in 2 to 5 years

Group

2017
£m

41.6

2016
£m

39.7

41.6

39.7

  All undrawn committed borrowing facilities are repayable within 2 to 5 years (2016: 2 to 5 years).

  The amount of bank loans is net of £0.4m unamortised borrowing costs (2016: £0.3m).

  The effective interest rates were as follows:

Bank loans (floating)

2017
%

2.0

2016
%

2.0

103

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
Notes to the financial statements

continued

   At 31 December 2017, the Group had revolving credit and overdraft bank facilities in place totalling £60.0m 

(£60.0m at 31 December 2016). At 31 December 2017, £42.0m of the facility was drawn down.

   An extension to the £60.0m revolving credit and overdraft facility was agreed on 15 September 2017 and  

the facility now has a maturity date of June 2022. Security is provided to the debt providers by way of cross 
guarantees and a share pledge.

   The Group has hedged its exposure to fluctuations in interest rates with interest rate swaps of £15.0m (2016: 
£15.0m). The notional principal amount of the outstanding interest rate swap contracts at 31 December 2017 
was £15.0m (2016: £15.0m). A fair value on the interest rate swaps of £nil (2016: £0.1m) has been recognised  
at 31 December 2017.

22.  Deferred tax

  The analysis of the current deferred tax balances is as follows:

Deferred tax asset:
Deferred tax to be recovered after more than one year
Deferred tax to be recovered within one year

Net deferred tax asset

Deferred tax asset not recognised

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

 (17.0)
 (1.4)

 (18.4)

 (19.5)
 (2.2)

 (21.7)

 (18.4)

 (21.7)

(1.9)

(2.1)

(4.7)
(0.5)

(5.2)

(5.2)

 – 

 (5.6)
 (1.5)

 (7.1)

 (7.1)

 –

   A deferred tax asset has been recognised in respect of these temporary differences as it is probable that the Group 

will generate sufficient taxable profits in the future against which these temporary differences can be offset.

   The deferred tax asset of £1.9m (2016: £2.1m) which has not been recognised relates to a combination of trading 

tax losses and non-trade debits.

   The movement in deferred tax assets and liabilities during the year, taking into consideration the offsetting  

of balances within the same tax jurisdiction, is as follows:

Tax
trading 
losses
£m

Other
temporary
differences
£m

Accelerated
tax
depreciation
£m

Retirement
benefit
obligations
£m

 (4.2)
 0.3 
 – 

 (3.9)

 (0.3)
 0.3 
 – 

 – 

 (0.7)
 (0.1)
 (0.1)

 (0.9)

 – 
 – 
 – 

 – 

 (1.5)
 (0.1)
 – 

 (1.6)

 – 
 – 
 – 

 – 

 (15.3)
 0.9 
 2.4 

 (12.0)

 (6.8)
 0.4 
 1.2 

 (5.2)

Total
£m

 (21.7)
 1.0 
 2.3 

 (18.4)

 (7.1)
 0.7 
 1.2 

 (5.2)

Group
At 1 January 2017
Charge/(credit) to income
(Credit)/charge to equity/OCI

At 31 December 2017

Company
At 1 January 2017
Charge to income
Charge to equity/OCI

At 31 December 2017

104

Financial Statements 
 
 
 
 
 
 
   Changes to the UK corporation tax rates were substantively enacted as part of Finance Bill 2015 (No.2) on  

26 October 2015. These include reductions to the main rate to reduce the rate to 19% from 1 April 2017. Finance 
Act 2016, which was substantively enacted on 6 September 2016, includes legislation reducing the main rate  
of UK corporation tax to 17% from 1 April 2020. Deferred taxes at the balance sheet date have been measured 
using these enacted tax rates and reflected in these financial statements.

23.  Provisions

Onerous lease 
provisions

At 1 January 
Utilised during the year

At 31 December 

The provisions are expected to be utilised:
Within one year 
Greater than one year 

24.  Share capital and premium

At 1 January 2017
Shares bought back on-market and cancelled

At 31 December 2017

2017
£m

 0.5 
 (0.2)

 0.3 

 0.2 
 0.1 

 0.3 

Number of 
shares
(thousands)

Ordinary 
shares
£m

Share 
premium
£m

39,548
(181)

39,367

19.8
 (0.1)

19.7

101.9
 – 

101.9

2016
£m

 0.8 
 (0.3)

 0.5 

 0.2 
 0.3 

 0.5

Total
£m

121.7
(0.1)

121.6

   The total authorised number of ordinary shares is 63 million shares (2016: 63 million shares) with a par value  

of £0.50 per share (2016: £0.50 per share). All issued shares are fully paid.

   The Group commenced a share buyback programme during the year. At 31 December 2017 181,000 shares  

had been purchased and cancelled.

105

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
Notes to the financial statements

continued

25.  Notes to the parent and consolidated statement of cash flows

Group

Company

Operating profit/(loss)
Adjustments for:
Depreciation (note 15)
Amortisation (note 14)
Share based payment 
Goodwill impairment charge 
ELM exceptional

EBITDA

Increase in inventories
Increase in trade and other receivables (excluding ELM)
Decrease in trade and other payables (excluding ELM)
Increase in ELM trade and other receivables
Increase in ELM trade and other payables
Increase in intra-Group balances

Cash generated by operations

  Reconciliation of movement in net debt

Share buy-back
Long-term borrowings

Total liabilities from financing activities
Deduct: Share buy-back
Cash and cash equivalents 

Net debt

2017
£m

2016
£m

 17.4 

 16.9 

 1.6 
 0.6 
 0.3 
 – 
 1.6 

 2.0 
 0.4 
 0.3 
 2.8 
 – 

 21.5 

 22.4 

 (0.3)
 (0.7)
 (0.1)
 (5.9)
 0.5 
 – 

 15.9 

 (1.1)
 (3.9)
 (1.4)
 (3.9)
 – 
 – 

 11.2 

At 1 
January
2017
£m

–
 (39.7)

 (39.7)
–
 13.3 

 (26.4)

2017
£m

 (0.8)

 – 
 – 
 0.3 
 – 
 – 

 (0.5)

 – 
 (0.1)
 – 
 – 
 – 
 13.1 

 12.5 

2016
£m

 (0.9)

 – 
 – 
 0.3 
 – 
 – 

 (0.6)

 – 
 (0.2)
 – 
 – 
 – 
 10.2 

 9.4

Cash flows
£m

Non-cash 
changes
£m

At 31 
December 
2017
£m

–
 (1.7)

 (1.7)
–
 (7.2)

 (8.9)

(0.4)
 (0.2)

(0.6)
0.4
 – 

 (0.2)

(0.4)
 (41.6)

(42.0)
0.4
 6.1 

 (35.5)

   The share buy-back liability is included within Trade and other payables on the balance sheet and relates to a 

contract to purchase our own shares as part of the share buy-back scheme.

  The long-term borrowings non-cash changes relate to the amortisation of borrowing costs.

  Covenant EBITDA reconciliation
   Statutory results are adjusted below for the net debt : EBITDA ratio on a covenant basis. They are adjusted to 

reflect the underlying performance of the business, providing a more meaningful comparison of how the business 
is managed and measured on a day-to-day basis.

Operating profit
Depreciation and amortisation
Post employment benefit changes
Non-cash and other adjustments

106

2017
£m

 19.0 
 2.2 
 2.5 
 1.4 

 25.1 

2016
£m

 19.7 
 2.4 
 2.6 
 1.5 

 26.2

Financial Statements 
 
 
 
 
26.  Operating lease commitments

   At 31 December the Group had minimum commitments in respect of non-cancellable operating leases  

for leasehold buildings payable as follows:

Within one year
Between two and five years
After five years

2017
£m

2.1
8.0
6.1

16.2

2016
£m

1.6
5.4
5.2

12.2

27.  Transactions with related parties
  Key management compensation
   Key management personnel are deemed to be the Executive and Non-Executive Directors of the Group,  

as they have authority and responsibility for controlling the Group’s activities. Key management remuneration  
is detailed as follows:

Short-term employee benefits*

*See Remuneration Report page 64-65 for details.

2017
£m

1.4

2016
£m

1.6

  Other related party transactions
   During the year £3,700 (2016: £3,700) of fee income was received from the Group’s investment companies and a 

balance of £2,220 owed at 31 December 2017 (31 December 2016: £1,110).

   During the year airtime advertising transactions occurred between the Group and a company of which Christian 
Woolfenden is the Managing Director. The transactions amounted to £32,683 during the year (2016: £nil) with 
an outstanding receivable of £25,610 at 31 December 2017 (31 December 2016: £nil).

   There have been no other transactions with key management personnel as defined under IAS 24.

28.  Retirement benefit schemes
  Defined contribution schemes
   The Group operates two money purchase schemes, the STV Pension Scheme and the Pearl & Dean Cinemas 

Pension Scheme, for which the pension cost charge for the year amounted to £1.5m (2016: £1.5m).

 Defined benefit schemes

   The Group operates two defined benefit pension schemes. The schemes are trustee administered and the 
schemes’ assets are held independently of the Group’s finances. Pension costs are assessed in accordance  
with the advice of an independent professionally qualified actuary.

   The schemes are the Scottish and Grampian Television Retirement Benefit Scheme and the Caledonian 

Publishing Pension Scheme. They are closed schemes to new entrants and therefore under the projected  
unit method the current service cost will increase as the members of the scheme approach retirement.

  Defined benefit pension deficit
  Group
  The net pension deficit at 31 December 2017 was £70.6m (2016: £88.8m).

  Company
  The net pension deficit was £30.6m (2016: £39.2m).

107

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

continued

   The net assets and liabilities of the schemes are recognised in the consolidated balance sheet and shown within 

non-current liabilities. The totals recognised in the current and previous years are: 

Total defined benefit scheme obligations
Total defined benefit scheme assets

Net pension deficit

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

 (440.0)
 369.4 

 (70.6)

 (448.2)
 359.4 

 (88.8)

 (182.2)
 151.6 

 (30.6)

 (186.6)
 147.4 

 (39.2)

   A related offsetting deferred tax credit for the Group of £12.0m (2016: £15.3m) and the Company of £5.2m 
(2016: £6.3m) is included under non-current assets. Therefore the net pension scheme deficit for the Group 
amounts to £58.6m at 31 December 2017 (£73.5m at 31 December 2016) and the Company amounts to  
£25.4m (2016: £32.9m).

  Total defined benefit scheme obligations
   The movement in the present value of the defined benefit obligation is analysed below:

Defined benefit obligation at 1 January
Current service cost
Interest cost
Remeasurement losses/(gains)
Benefits paid from plan

Defined benefit obligation at 31 December 

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

 448.2 
 – 
 12.2 
 0.4 
 (20.8)

 440.0 

 320.9 
 0.1 
 12.1 
 135.8 
 (20.7)

 448.2 

 186.6 
 – 
 5.1 
 (0.2)
 (9.3)

 182.2 

 134.8 
 – 
 5.1 
 55.9 
 (9.2)

 186.6

  Assumptions used to estimate the scheme obligations
   The 1 January 2015 valuation has been updated to 31 December 2017 by a qualified independent actuary and 
reflect recent market movements in corporate bond yields and inflation. The major assumptions used by the 
actuary were:

Rate of increase in salaries
Rate of increase of pensions in payment
Discount rate
Rate of price inflation (RPI)

Group

Company

2017

2016

2017

2016

nil%
3.21%
2.55%
3.20%

nil%
3.30%
2.80%
3.30%

nil%
3.21%
2.55%
3.20%

nil%
3.30%
2.80%
3.30%

   Assumptions regarding future mortality experience are set based on advice, published statistics and experience 
in each scheme and are reflected in the table below (average life expectations of a pensioner retiring at age 65). 
As part of the 1 January 2015 valuation process, a detailed research project on the health of approximately  
40% of the two schemes’ pensioners was undertaken. The outcomes of this study have been reflected in the 
mortality assumptions used at both 31 December 2016 and 2017.

108

Financial Statements 
 
 
 
 
 
 
Retiring at balance sheet date:
Male
Female

Retiring in 25 years:
Male
Female

Group

2017
Years

2016
Years

Company

2017
Years

2016
Years

18.8
20.8

20.6
22.3

19.1
21.4

20.8
22.7

18.5
20.6

20.1
22.5

18.8
21.1

20.3
22.9

   The sensitivities regarding the principal assumptions used to measure the defined benefit obligation are set  

out below:

Assumption

Group
Discount rate
Rate of price inflation (RPI)
Rate of mortality

Company
Discount rate
Rate of price inflation (RPI)
Rate of mortality

Change in assumption

Impact on scheme liabilities

Increase/decrease by 0.25%
Increase/decrease by 0.25%
Decrease by 1 year

Decrease/increase by 3-4%
Increase/decrease by 2% 
Decrease by 4%

Increase/decrease by 0.25%
Increase/decrease by 0.25%
Decrease by 1 year

Decrease/increase by 3%
Increase/decrease by 1% 
Decrease by 4%

   The analysis above has been determined based on reasonably possible changes of the assumptions occurring  

at the end of the reporting period assuming that all other assumptions are held constant.

  Total defined benefit scheme assets
  The movement in the fair value of the defined benefit scheme’s assets is analysed below:

Fair value of scheme assets at 1 January
Interest income
Return on plan assets excluding interest income
Contributions from the employer
Administrative expenses paid from plan assets
Benefits paid from plan

Fair value of scheme assets at 31 December 

Group

2017
£m

2016
£m

Company

2017
£m

2016
£m

 359.4 
 9.9 
 13.1 
 9.4 
 (1.6)
 (20.8)

 369.4 

 313.1 
 12.1 
 47.1 
 9.2 
 (1.4)
 (20.7)

 359.4 

 147.4 
 4.0 
 5.4 
 4.2 
 (0.1)
 (9.3)

 151.6 

 127.2 
 5.0 
 18.9 
 5.9 
 (0.4)
 (9.2)

 147.4

109

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
Notes to the financial statements

continued

  Scheme assets
   At 31 December 2017 the Scheme’s assets were invested in a diversified portfolio that consisted primarily  

of investment funds and debt instruments. The fair value of the Scheme’s assets are shown below:

Group

Investment funds
Debt instruments
Cash and cash equivalents
Derivatives

Company

Investment funds
Debt instruments
Cash and cash equivalents
Derivatives

At 31 December 2017

At 31 December 2016

Quoted
£m

Unquoted
£m

Total
£m

Quoted
£m

Unquoted
£m

Total
£m

109.7
100.3
 8.9 
 – 

218.9

 144.2 
 – 
 – 
 6.3 

 150.5 

 253.9 
 100.3 
 8.9 
 6.3 

 369.4 

40.3
103.9
 29.4 
 – 

173.6

 181.6 
 – 
 – 
 4.2 

185.8

At 31 December 2017

At 31 December 2016

Quoted
£m

Unquoted
£m

Total
£m

Quoted
£m

Unquoted
£m

44.7
41.4
 3.6 
 – 

89.7

 59.5 
 – 
 – 
 2.4 

61.9

 104.2 
 41.4 
 3.6 
 2.4 

151.6

17.3
42.8
 11.2 
 – 

71.3

 74.6 
 – 
 – 
 1.5 

76.1

 221.9 
 103.9 
 29.4 
 4.2 

359.4

Total
£m

 91.9 
 42.8 
 11.2 
 1.5 

147.4

  Amounts recognised through the income statement:
   Amounts recognised through the income statement are as follows: 

Amount charged to net operating expenses:
Current service cost – defined benefit

Amount charged to finance costs:
Net interest expense

Total charged in the consolidated income statement

  Amounts recognised through the statement of comprehensive income:
  The amounts recognised through the consolidated statement of comprehensive income are:

Remeasurement gains/(losses): 
  Return on plan assets excluding interest income
  Actuarial gains/(losses) on liabilities arising from change in: 
  – demographic assumptions
  – financial assumptions
  – experience adjustments

Total recognised in the consolidated statement of comprehensive income

2017
£m

2016
£m

 (1.9)

 (2.0)

 (2.5)

 (4.4)

 – 

 (2.0)

2017
£m

2016
£m

 13.1 

 47.1 

 11.8 
 (12.2)
 – 

 12.7 

 (55.9)
 (62.0)
 (17.9)

(88.7)

110

Financial Statements 
 
 
 
 
 
  Funding arrangements
   Contribution rates to the scheme are determined by a qualified independent actuary on the basis of triennial 
valuation using the projected unit method. The most recent triennial valuation was carried out as at 1 January 
2015. This valuation resulted in a deficit of £129.9m on a pre tax basis at 30 November 2016 compared to 
£83.0m on a pre tax basis at the previous settlement date of 31 March 2014. This differential is principally due  
to a decrease in gilt yields during this period. The next triennial valuation will take place as at 1 January 2018.

   Following the valuation, an 11 year recovery plan was agreed with monthly payments commencing in January 
2017. Annual payments will increase at the rate of 2% per annum over the term of the plan. Additionally, in the 
event of outperformance against the Group’s sensitised net cash flow, contingent payments equivalent to 20% 
of any outperformance above a benchmark of available cash will be paid to the schemes. Sensitised forecast 
net cash flow is defined as cash flow pre-pension deficit funding payments and returns to shareholders.

   The estimated total employer contributions in 2018 are £10.2m (2017: £10.0m) which reflects the deficit funding 

payments described above.

  The weighted average duration of the Plan’s defined benefit obligation is approximately 15 years.

29.  Share-based compensation

   The purpose of the share-based compensation plans is to align the interests of management and employees 
with those of shareholders by providing incentives to improve the Company’s performance on a long-term basis, 
thereby increasing shareholder value.

  The Company has the following plans currently operating:

  i) Long-term incentive plans (LTIP)
  ii) Employee share plans

  In previous years, a Value Creation Plan (VCP) was in operation with the plan maturing at the 2015 year end.

  Share-based compensation costs were £0.3m (2016: £0.3m).

i) Long-term incentive plans

   The Group has a long-term incentive plan for Executive Directors and other senior executives. Awards are 
granted normally in the form of a right to acquire shares in the Company for a zero or nominal amount.  
Awards vest over a period of at least three years, subject to the satisfaction of performance conditions.

   The performance measures are agreed by the Remuneration Committee based on which they consider to be 
aligned with the delivery of strategy and long term shareholder value. The Committee has discretion to use 
different or additional measures or weightings to ensure that the LTIP remains appropriately aligned to the 
business strategy and objectives. The performance measures are based on a combination of earnings growth  
and total shareholder return and are valued based on Monte-Carlo simulation.

  The assumptions used in Monte-Carlo simulation for the 2017 LTIP valuation are:

Risk-free interest rate
Expected dividend yield
Expected share price volatility

%

0.46
4.20
30.00

111

Financial StatementsSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

continued

   Granted awards under the Company’s long term incentive plan that were outstanding at the end of the year 

had the following market prices at the date of award:

Year awarded

2013 VCP
2014 LTIP
2015 LTIP
2016 LTIP
2017 LTIP

Market price 
on grant date
pence

2017
Number

2016
Number

1.00
3.40
4.25
3.67
3.65

 470,205 
20,040
302,473
324,265
292,888

470,205
150,705
302,473
324,265
 –

ii) Employee share plans

   The employee share plans are open to all employees. They provide for a grant price approximately equal to  

90% of the middle market quotion of a share on the dealing day last preceding the relevant date of invitation as 
derived from the London Stock Exchange daily office list and can be purchased once a year. There are currently 
3 employee share plans outstanding and the exercise prices for options under these plans range from £3.34  
to £4.02. At 31 December 2017 there were 452,030 (2016: 461,463) options outstanding under the plans.  
The employee share plans are valued using the Black and Scholes model.

30.  Reconciliation of statutory results to adjusted results

   Statutory results are adjusted to reflect the underlying performance of the business, providing a more 

meaningful comparison of how the business is managed and measured on a day-to-day basis. The principal 
adjustments made to the statutory results are for IAS 19, as this is a significant non-operational, non-cash item, 
and for exceptional items, due to their non-recurring and often non-cash nature.

2017

2016

Profit 
before tax
£m

Basic EPS
pence

Diluted EPS
pence

Profit 
before tax
£m

Basic EPS
pence

Diluted EPS
pence

Post-exceptional
Add back: exceptionals

13.9
1.6

30.1p
4.1p

29.6p
4.1p

15.7
2.8

32.5p
7.2p

31.9
7.1p

Pre-exceptional

Add back: IAS 19

Adjusted results

15.5

34.2p

33.7p

18.5

39.7p

39.0p

2.5

5.4p

5.3p

–

–

–

18.0

39.6p

39.0p

18.5

39.7p

39.0p

112

Financial Statements 
 
 
 
 
 
     
  
  
  
  
  
  
  
  
 
Five year summary

For the year ended 31 December 2017

Results
Revenue

2013
£m

2014
£m

IFRS

2015
£m

2016
£m

2017
£m

 112.1 

 120.4 

 116.5 

 120.4 

 117.0 

Profit from operations before exceptional items

 18.0 

 19.5 

 20.3 

 19.7 

 19.0 

Profit on ordinary activities before taxation  
  and exceptional items

 14.3 

 17.3 

 18.6 

 18.5 

 15.5 

Assets 
Non-current assets
Current assets

Total assets

Equity and liabilities
Current liabilities
Non-current liabilities
Equity

Total equity and liabilities

Key statistics
Earnings per ordinary share – basic

– diluted

Dividends per ordinary share

 22.6 
 47.8 

 70.4 

 62.0 
 0.8 
 7.6 

 70.4 

 26.9 
 61.2 

 88.1 

 19.7 
 64.9 
 3.5 

 88.1 

 22.3 
 55.0 

 77.3 

 18.6 
 47.8 
 10.9 

 77.3 

 38.4 
 55.6 

 94.0 

 18.1 
 128.9 
 (53.0)

 94.0 

32.2p
31.2p
2.0p

38.7p
37.6p
8.0p

29.8p
29.0p
10.0p

32.5p
31.9p
15.0p

 39.2 
 53.4 

 92.6 

 18.6 
 112.3 
 (38.3)

 92.6 

30.1p
29.6p
17.0p

113

Financial StatementsSTV Annual Report and Accounts 2017 
   
Shareholder information

Registrars
Link Asset Services 
The Registry, 34 Beckenham Road  
Beckenham, Kent BR3 4TU
Tel: 0871 664 0300*
Tel: (overseas) +44 371 664 0300
Fax: +44 (0) 1484 601 512
Email: enquiries@linkgroup.co.uk 
Website: www.signalshares.com

Independent auditors
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors  
141 Bothwell Street
Glasgow G2 7EQ

Solicitors
Herbert Smith Freehills LLP  
Exchange House
Primrose Street  
London EC2A 2HS

Burness Paull LLP 
120 Bothwell Street  
Glasgow G2 7JL

Principal bankers 
Santander UK plc 
2 Triton Square 
Regent’s Place 
London NW1 3AN

Stockbrokers 
Peel Hunt LLP 
Moor House
120 London Wall
London EC2Y 5ET

Panmure Gordon & Co 
One New Change 
London EC4M 9AF

Secretary and registered office
Jane E A Tames 
STV Group plc 
Pacific Quay 
Glasgow G51 1PQ 
Tel: 0141 300 3074
Email: jane.tames@stv.tv

Company registration number
SC203873

114

Additional InformationAnnual Report on internet
The 2017 Annual Report of STV Group plc including the financial statements is available at: www.stvplc.tv

Amalgamation of accounts
Shareholders who receive duplicate sets of Company mailings because they have multiple accounts  
should write to the Registrars to have the accounts amalgamated.

Investor relations
For investor enquiries please contact: 
Eleanor Marshall
PR Manager 
STV Group plc 
Pacific Quay
Glasgow G51 1PQ 
Tel: 0141 300 3670
Email: eleanor.marshall@stv.tv

Share price information
The share price of STV Group plc is published in most newspapers and the current price of the Company’s  
shares (delayed by up to 15 minutes) can be obtained from the Company’s website www.stvplc.tv

Individual Savings Accounts (ISAs)
The Company has Maxi and Mini ISAs which offer United Kingdom resident shareholders a simple, low-cost  
and tax efficient way to invest in the Company’s shares. Full details and an application form are available  
from Stocktrade, a division of Brewin Dolphin Securities Limited, on: 0131 240 0441.

Dividend Reinvestment Plan
STV Group plc operates a Dividend Reinvestment Plan to provide United Kingdom shareholders with a facility  
to invest cash dividends by purchasing further STV Group plc shares. Further details are available from the 
Registrar on: +44 (0) 371 664 0385.**

Your shareholding
You can check your shareholding at any time by visiting our share portal at: www.signalshares.com

Link share dealing services
Link offer a quick and easy share dealing service to buy or sell STV Group plc shares. An online telephone 
dealing facility is available providing STV Group plc shareholders with an easy to access and simple to use 
service. There is no need to pre-register and there are no complicated forms to fill in. The online and telephone 
dealing services allow you to trade ‘real time’ at a known price which will be given to you at the time you  
give your instruction. For further information on this service, or to buy and sell shares, please contact:  
www.linksharedeal.com (online dealing); 0371 664 0445** (telephone dealing).

* 

 Calls cost 12p per minute plus your phone company’s access charge. Calls outside the UK will be charged at the applicable 
international rate. Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales.

**   Calls are charged at the standard geographic rate and will vary by provider. Calls outside the UK will be charged at the applicable 

international rate. Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales.

115

Additional InformationSTV Annual Report and Accounts 2017 
Notice of Annual General Meeting

THIS INFORMATION IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION.
If you are in any doubt as to the action you should take, you should seek your own advice from a 
stockbroker, bank manager, solicitor, accountant or other independent professional adviser authorised 
under the Financial Services and Markets Act 2000.

If you have sold or transferred all of your shares in STV Group plc (the ‘Company’), please pass this 
document, together with the accompanying documents to the purchaser or transferee or to the person who 
arranged the sale or transfer so they can pass these documents to the person who now holds the shares.

The Annual General Meeting is an important opportunity for all shareholders to express their views by asking 
questions of the Directors and voting on the resolutions.

The Directors consider that each of the proposals detailed in the Notice of Annual General Meeting will be  
of benefit to and are in the best interests of the Company and the shareholders as a whole. The Directors 
therefore unanimously recommend that shareholders vote in favour of the Resolutions, as the Directors  
intend to do in respect of their own holdings of shares in the Company.

Notice is hereby given that the Annual General Meeting of the Company will be held at Pacific Quay, Glasgow 
G51 1PQ on Thursday 26 April 2018 at 11 am for the purpose of considering and, if thought fit, passing the 
resolutions below.

Resolutions 1 to 11 (inclusive) will be proposed as ordinary resolutions and Resolutions 12 to 15 (inclusive)  
shall be proposed as special resolutions.

Ordinary resolutions
1.  

 To receive the annual accounts of the Company for the financial year ended 31 December 2017 which 
includes the reports of the Directors and the report by the auditors on the annual accounts and the 
auditable part of the Directors’ remuneration report.

2.  

 To approve the Directors’ Remuneration Report in the form set out on pages 64 to 71 of the Annual Report 
and Accounts for the financial year ended 31 December 2017.

 As required by the Directors’ Remuneration Report Regulations 2002, the Company’s auditors, 
PricewaterhouseCoopers LLP, have audited those parts of the Directors’ remuneration report capable  
of being audited.

3.  

 To approve the Directors’ Remuneration Policy, in the form set out on pages 57 to 63 of the Annual Report 
and Accounts for the financial year ended 31 December 2017. 

 Resolution 3 seeks approval (on a binding basis) of the remuneration policy governing Directors’ 
remuneration. If the remuneration policy is approved and remains unchanged, it will be valid for up to 
three financial years without a new shareholder approval. If the Company wishes to change the Directors’ 
remuneration policy, it will need to put the revised policy to shareholders to vote on before it can 
implement any new policy.

4.   To declare a final dividend of 12.0p per ordinary share for the year ended 31 December 2017.

 The Board proposes a final dividend of 12.0p per ordinary share for the year ended 31 December 2017 
which, if approved, will be paid on 31 May 2018 to all holders of ordinary shares who are on the register  
of members of the Company at close of business on the record date of 13 April 2018.

116

Additional Information 
 
 
 
 
 
5.  

 To elect Simon Pitts as a Director of the Company, having been appointed since the last Annual  
General Meeting.

 Simon Pitts is standing for election following his appointment as Chief Executive Officer on 3 January  
2018. The Articles of Association require that a Director appointed by the Board since the last Annual 
General Meeting should retire at the next Annual General Meeting and stand for election to the Board  
in order to give shareholders a chance to confirm the appointment.

  Biographical details of Simon Pitts can be found on page 40.

Resolutions 6 to 8
The Articles of Association require that every year a proportion of our Directors retire and that all Directors have  
to stand for re-election on the third anniversary of their election or re-election. This gives you the chance to 
confirm their appointments.

6.   To re-elect Baroness Margaret Ford as a Director of the Company.

 Biographical details of Baroness Ford can be found on page 40 and the Board confirms that she meets  
the independence criteria as set out in B.1.1 of the UK Corporate Governance Code.

 Following formal performance evaluation, Baroness Ford’s performance continues to be effective and  
to demonstrate commitment to the role.

7.   To re-elect George Watt as a Director of the Company.

 Biographical details of George Watt can be found on page 41 and the following formal performance 
evaluation, Mr Watt’s performance continues to be effective and to demonstrate commitment to the role.

8.   To re-elect Ian Steele as a Director of the Company.

 Biographical details of Ian Steele can be found on page 41 and the Board confirms that he meets the 
independence criteria as set out in B.1.1 of the UK Corporate Governance Code.

 Following formal performance evaluation, Mr Steele’s performance continues to be effective and to 
demonstrate commitment to the role.

9.  

 To re-appoint PricewaterhouseCoopers LLP as the auditors of the Company to hold office until the 
conclusion of the next general meeting at which accounts are laid.

10.  To authorise the Audit Committee to fix the remuneration of the auditors of the Company.

11.   That for the purpose of Section 551 of the Companies Act 2006, the Directors be and are hereby generally 
and unconditionally authorised to exercise all the powers of the Company to allot equity securities (within 
the meaning of Section 560 of that Act):

(a)  up to an aggregate nominal amount of £6,536,323; and

(b) 

 up to an aggregate nominal amount of £6,536,323 in connection with a rights issue in favour of the 
ordinary shareholders of the Company where the equity securities respectively attributable to the 
interests of all ordinary shareholders are proportionate (as nearly as may be) to the respective number 
of ordinary shares held by them in the Company, or in favour of the holders of other equity securities 
as required by the rights of those securities, subject in both cases to such exclusions or other 
arrangements as the Directors may deem necessary or expedient to deal with treasury shares, 
fractional entitlements or legal or practical problems arising under the laws of any overseas territory  
or the requirements of any regulatory body or stock exchange or by virtue of shares being represented 
by depositary receipts or any other matters, provided that this authority shall expire on the date of the 

117

Additional InformationSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting

next Annual General Meeting of the Company after the passing of the resolution, but so that the 
Directors may at any time prior to such expiry make an offer or agreement which would or might 
require equity securities to be allotted after such expiry and the Directors may allot equity securities 
pursuant to any such offer or agreement as if the authority conferred by this resolution had not expired; 
and all unexercised authorities previously granted to the Directors to allot equity securities are revoked.

 The Directors require the authority of shareholders to allot the Company’s shares and the first part  
of this resolution extends for a further year the general authority for the Directors to allot a limited 
number of ordinary shares (13,072,646 being shares representing one third of the ordinary issued  
share capital of the Company as at 13 March 2018, excluding treasury shares, none of which are held 
by the Company) to provide the flexibility to take advantage of business opportunities as they arise. 
The second part of this resolution allows the Directors to allot a limited number of ordinary shares 
(13,072,646 being shares representing one third of the ordinary issued share capital of the Company  
as at 13 March 2018, excluding treasury shares, none of which are held by the Company) pursuant to  
a fully pre-emptive rights issue of the Company. The authority will terminate at the next Annual General 
Meeting of the Company, which must be held no later than 30 June 2019. The Directors do not have any 
present intention of exercising this authority except to satisfy awards of shares under the Company’s 
employee share schemes and no issue of ordinary shares will be made which would effectively alter 
control of the Company without the prior approval of the Company in general meeting.

Special resolutions
12.   That subject to the passing of Resolution 11, the Directors be and are hereby empowered, pursuant to Section 
570 of the Companies Act 2006 to allot equity securities (within the meaning of Section 560 of that Act) for 
cash either pursuant to the authority conferred by Resolution 11 or by way of a sale of treasury shares as if 
Section 561 of that Act did not apply to any such allotment, provided that this power shall be limited to:

(a) 

 the allotment of equity securities in connection with an offer of securities (but in the case of the 
authority granted under paragraph (b) of Resolution 11 by way of rights issue only) in favour of 
ordinary shareholders of the Company and other persons entitled to participate therein where the 
equity securities respectively attributable to the interest of all such holders are proportionate (as 
nearly as may be practicable) to the respective numbers of ordinary shares held or deemed to be held 
by them, subject to such exclusions or other arrangements as the Directors may deem necessary or 
expedient to deal with treasury shares, fractional entitlements or legal or practical problems arising 
under the laws of any overseas territory or the requirements of any regulatory body or any stock 
exchange or by virtue of shares being represented by depositary receipts or any other matter; and

(b) 

 the allotment of equity securities (otherwise than pursuant to paragraph (a) above) having a nominal 
value not exceeding in the aggregate £980,448,

 and shall expire on the conclusion of the next Annual General Meeting of the Company after the passing of 
this resolution, save that the Company may before such expiry make offers or agreements which would or 
might require equity securities to be allotted after such expiry and the Directors may allot equity securities 
pursuant to any such offer or agreement as if the authority conferred by this resolution had not expired.

 When ordinary shares are issued for cash, they normally have to be offered, in the first instance, to existing 
holders of ordinary shares in proportion to their respective shareholdings. This resolution renews a similar 
power granted at last year’s annual general meeting to grant authority to the Directors to allot a limited 
number of ordinary shares other than to existing shareholders in proportion to their existing shareholdings.

 The power to be granted by this resolution will be limited, otherwise than in connection with a rights issue 
or similar pre-emptive issue, to 1,960,897 ordinary shares, representing 5% of the ordinary issued share 
capital of the Company as at 13 March 2018.

118

Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 It also allows the Directors to allot shares up to a nominal amount of £13,072,646 (representing two  
thirds of the Company’s issued share capital) on an offer to existing shareholders on a pre-emptive basis. 
However, unless the shares are allotted pursuant to a rights issue, the Directors may only allot shares up to a 
nominal value of £6,536,323 (representing one third of the Company’s issued share capital). The authority will 
terminate at the next Annual General Meeting, which must be held no later than 30 June 2019. No issue  
of ordinary shares will be made which would effectively alter control of the Company without the prior 
approval of the Company in general meeting. The Board also confirms that no more than 7.5% of the 
issued share capital would be issued on a non pre-emptive basis in any three-year period whether pursuant 
to this resolution or Resolution 13.

13.   That subject to the passing of Resolution 11 and in addition to any authority granted under Resolution 12, 
the Directors be and are hereby empowered, pursuant to Section 570 of the Companies Act 2006 to allot 
equity securities (within the meaning of Section 560 of that Act) for cash either pursuant to the authority 
conferred by Resolution 11 or by way of a sale of treasury shares as if Section 561 of that Act did not apply 
to any such allotment, provided that this power shall be limited to:

(a) 

 the allotment of equity securities having a nominal value not exceeding in the aggregate £980,448; and

(b) 

 used only for the purposes of financing (or refinancing, if the authority is to be used within six months 
after the original transaction) a transaction which the Board determines to be an acquisition or other 
capital investment of a kind contemplated by the Statement of Principles on Disapplying Pre-Emption 
Rights (the ‘Statement’) most recently published by the Pre-Emption Group prior to the date of this notice,

 and shall expire on the conclusion of the next Annual General Meeting of the Company after the passing of 
this resolution, save that the Company may before such expiry make offers or agreements which would or 
might require equity securities to be allotted after such expiry and the Directors may allot equity securities 
pursuant to any such offer or agreement as if the authority conferred by this resolution had not expired.

 The power to be granted by this resolution will be limited to 1,960,897 ordinary shares, representing 5%  
of the ordinary issued share capital of the Company as at 13 March 2018 and the Board confirms that 
ordinary shares will not be allotted pursuant to this resolution other than in connection with an acquisition 
or specified capital investment of the type referred to in the Statement.

14.   That the Company be and is hereby generally and unconditionally authorised pursuant to Section 701 of the 
Companies Act 2006 to make market purchases (as defined in Section 693(4) of that Act) of ordinary shares 
of 50p each in the capital of the Company (‘Shares’) and the Directors be and are hereby generally and 
unconditionally authorised to exercise all the powers of the Company to purchase the Shares, provided that:

(a) 

 the maximum number of Shares acquired pursuant to this authority shall not exceed 3,921,794 Shares, 
the aggregate nominal value of which is £1,960,897;

(b) 

 the minimum price (excluding expenses) which may be paid by the Company for a Share purchased 
pursuant to this authority shall be 50p;

(c) 

(d) 

 the maximum price (excluding expenses) which may be paid by the Company for a Share purchased 
pursuant to this authority shall not be more than the higher of: (i) 5% above the average of the middle 
market quotations for a Share derived from the London Stock Exchange Daily Official List for the five 
business days immediately preceding the day on which such Share is purchased; and (ii) the price 
stipulated by Article 5(6) of the Market Abuse Regulation (No 598/2014); and

 unless renewed, the authority conferred by this resolution shall expire on the earlier of the conclusion of 
the next Annual General Meeting of the Company after the passing of this resolution and the expiry of 12 
months from the date of passing this resolution, save that the Company may before such expiry make 
a contract to purchase which will or may be executed wholly or partly after the expiry of such authority 
and the Company may make a purchase of such Shares after such expiry pursuant to such contract.

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Additional InformationSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting

 This resolution seeks the authority of shareholders to allow the Company to purchase its own shares.  
The authority sought extends to 3,921,794 Shares, representing 10% of the ordinary share capital of the 
Company in issue as at 13 March 2018. The maximum price, which may be paid per Share, amounts to not 
more than 5% above the average of the middle market quotations of the Company’s shares for the five 
business days immediately preceding the date of purchase. The power will only be used if the Board is 
satisfied that it will be in the best interests of the shareholders generally.

 In exercising the authority to purchase the Company’s shares, the Directors intend to cancel any shares 
purchased but may, however, treat the shares that have been bought back as held in treasury and to the 
extent that any such shares are held in treasury, earnings per share will only be increased on a temporary 
basis, until such time as the shares are resold out of treasury stock.

 The Company announced a share buyback programme on 22 September 2017 and as at 13 March 2018 the 
Company has completed the buyback of 330,294 ordinary shares of 50p each, the aggregate consideration 
of which was £1,160,507. Each of these shares was cancelled upon purchase. Consequently, on 13 March 
2018 there were 39,217,937 ordinary shares of 50p each in issue, each with one vote and no shares are  
held in treasury. 

 As at 13 March 2018 warrants and options to subscribe for 1,260,193 ordinary shares in the capital of the 
Company were outstanding, representing 3.21% of the Company’s issued ordinary share capital as at 13 
March 2018 (excluding treasury shares held by the Company). If the authority to purchase the Company’s 
ordinary shares was exercised in full, these warrants and options would represent 3.57% of the issued 
ordinary share capital of the Company (excluding treasury shares held by the Company).

15.   That the Company be entitled to hold general meetings of the shareholders of the Company (with the 

exception of annual general meetings) on the provision of 14 clear days’ notice to the Company’s shareholders.

 The Companies Act 2006 (following the implementation of the EU Shareholder Rights Directive) permits  
the holding of general meetings on 14 clear days’ notice provided a special resolution is passed at the 
Company’s Annual General Meeting approving this notice period. The shorter notice period would not be 
used as a matter of routine for such meetings but only where this was merited by the nature or urgency  
of the business of the meeting and was thought to be to the advantage of shareholders as a whole.

By order of the Board

Jane E A Tames
Company Secretary

STV Group plc  
Pacific Quay  
Glasgow G51 1PQ

13 March 2018

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Notes
1.  

 Information regarding the meeting, including the contents of this notice, details of the total number of 
shares in respect of which members are entitled to exercise voting rights at the meeting, details of the 
totals of the voting rights that members are entitled to exercise at the meeting and, if applicable, any 
members’ statements, members’ resolutions or members’ matters of business received by the Company 
after the date of this notice, is available from the Investors section at www.stvplc.tv

2.  

3.  

4.  

5.  

6.  

7.  

8.  

 Members are entitled to appoint a proxy to exercise all or any of their rights to attend and to speak and 
vote on their behalf at the meeting. A shareholder may appoint more than one proxy in relation to the 
Annual General Meeting provided that each proxy is appointed to exercise the rights attached to a different 
share or shares held by that shareholder.

 A proxy need not be a shareholder of the Company but must attend the meeting to represent you. Your 
proxy could be the Chairman or other person who has agreed to attend to represent you. Your proxy will 
vote as you instruct and must attend the meeting for your vote to be counted. Details of how to appoint the 
Chairman or another person as your proxy using the proxy form are set out in the notes to the proxy form.

 A proxy form which may be used to make such appointment and give proxy instructions accompanies this 
notice. If you do not have a proxy form and believe that you should have one, or if you require additional 
forms, please contact Link Asset Services on 0871 664 0300 or enquiries@linkgroup.co.uk (Calls cost 12p per 
minute plus your phone company’s access charge. Calls outside the UK will be charged at the applicable 
international rate. Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in 
England and Wales). Alternatively, you may appoint a proxy electronically at www.signalshares.com. 
Please see the notes to the form of proxy for further details.

 To be valid any proxy form or other instrument appointing a proxy must be received by post or online or 
(during normal business hours only) by hand at Link Asset Services, The Registry, 34 Beckenham Road, 
Beckenham, Kent, BR3 4ZF no later than 11.00am on 24 April 2018 or 48 hours before the time of any 
adjournment of the meeting.

 The return of a completed proxy form, in writing or online or any CREST Proxy Instruction (as described  
in paragraph 11 below) will not prevent a shareholder attending the Annual General Meeting and voting  
in person if he/she wishes to do so.

 A copy of this notice has been sent for information only to persons who have been nominated by a member 
to enjoy information rights under Section 146 of the Companies Act 2006 (a ‘Nominated Person’). The right 
to appoint a proxy cannot be exercised by a Nominated Person. However, a Nominated Person may, under 
an agreement between him/her and the shareholder by whom he/she was nominated, have a right to be 
appointed (or to have someone else appointed) as a proxy for the Annual General Meeting. If a Nominated 
Person has no such proxy appointment right or does not wish to exercise it, he/she may, under any such 
agreement, have a right to give instructions to the shareholder as to the exercise of voting rights.

 To be entitled to attend, speak and vote at the Annual General Meeting (and for the purpose of the 
determination by the Company of the votes they may cast), Shareholders must be registered in the Register 
of Members of the Company at 6pm on 24 April 2018 (or, in the event of any adjournment, at 6pm on the 
date which is two days before the time of the adjourned meeting). Changes to the Register of Members after 
the relevant deadline shall be disregarded in determining the rights of any person to attend and vote at the 
meeting or the adjourned meeting.

9.  

 As at 13 March 2018 (being the last business day prior to the publication of this Notice) the Company’s issued 
share capital consists of 39,217,937 ordinary shares of 50p each, carrying one vote each. The Company does 
not hold any ordinary shares in the capital of the Company in treasury. Therefore, the total voting rights in 
the Company as at 13 March 2018 are 39,217,937.

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Additional InformationSTV Annual Report and Accounts 2017Notice of Annual General Meeting

10.   CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment 
service may do so by using the procedures described in the CREST Manual on the Euroclear website  
(www. euroclear.com). CREST Personal Members or other CREST sponsored members, and those CREST 
members who have appointed a service provider(s), should refer to their CREST sponsor or voting service 
provider(s), who will be able to take the appropriate action on their behalf.

11.   In order for a proxy appointment made by means of CREST to be valid, the appropriate CREST message  
(‘a CREST Proxy Instruction’) must be properly authenticated in accordance with Euroclear UK & Ireland 
Limited’s (‘EUI’) specifications, and must contain the information required for such instructions, as described 
in the CREST Manual. The message, regardless of whether it constitutes the appointment of a proxy or  
is an amendment to the instruction given to a previously appointed proxy must, in order to be valid, be 
transmitted so as to be received by the Company’s registrars, Link Asset Services (IDRA10) by 11.00am on 
24 April 2018 or 48 hours before the time of any adjournment of the meeting. For this purpose, the time of 
receipt will be taken to be the time (as determined by the timestamp applied to the message by the CREST 
Application Host) from which the issuer’s agent is able to retrieve the message by enquiry to CREST in the 
manner prescribed by CREST. After this time any change of instructions to proxies appointed through CREST 
should be communicated to the appointee through other means.

12.   CREST members and, where applicable, their CREST sponsors, or voting service providers should note  

that EUI does not make available special procedures in CREST for any particular message. Normal system 
timings and limitations will, therefore, apply in relation to the input of CREST Proxy Instructions. It is the 
responsibility of the CREST member concerned to take (or, if the CREST member is a CREST personal 
member, or sponsored member, or has appointed a voting service provider, to procure that his CREST 
sponsor or voting service provider(s) take(s)) such action as shall be necessary to ensure that a message  
is transmitted by means of the CREST system by any particular time. In this connection, CREST members 
and, where applicable, their CREST sponsors or voting system providers are referred, in particular, to those 
sections of the CREST Manual concerning practical limitations of the CREST system and timings.

13.   The Company may treat as invalid a CREST Proxy Instruction in the circumstances set out in Regulation 

35(5)(a) of the Uncertificated Securities Regulations 2001.

14.   To change your proxy instructions simply submit a new proxy appointment using the methods set out  
above. Note that the cut-off time for receipt of proxy appointments (see above) also apply in relation to 
amended instructions; any amended proxy appointment received after the relevant cut-off time will be 
disregarded. Where you have appointed a proxy using the hard-copy proxy form and would like to change  
the instructions using another hard-copy proxy form, please contact Link Asset Services on 0871 664 0300 or 
enquiries@linkgroup.co.uk (Calls cost 12p per minute plus your phone company’s access charge. Calls outside 
the UK will be charged at the applicable international rate. Lines are open between 9am-5:30pm, Monday to 
Friday excluding public holidays in England and Wales). If you submit more than one valid proxy appointment, 
the appointment received last before the latest time for the receipt of proxies will take precedence.

15.   In order to revoke a proxy instruction you will need to send a signed hard copy notice clearly stating your 

intention to revoke your proxy appointment to Link Asset Services, The Registry, 34 Beckenham Road, 
Beckenham, Kent, BR3 4ZF. In the case of a member which is a company, the revocation notice must be 
executed under its common seal or signed on its behalf by an officer of the company or an attorney for  
the company. Any power of attorney or any other authority under which the revocation notice is signed  
(or a duly certified copy of such power or authority) must be included with the revocation notice.

 The revocation notice must be received by Link Asset Services no later than 8am on 26 April 2018 or 3 hours 
before the time of any adjourned meeting thereof. If you attempt to revoke your proxy appointment but 
the revocation is received after the time specified then, subject to the paragraph directly below, your proxy 
appointment will remain valid.

 Appointment of a proxy does not preclude you from attending the Annual General Meeting and voting  
in person. If you have appointed a proxy and attend the Annual General Meeting in person, your proxy 
appointment will automatically be terminated.

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Additional Information 
 
 
 
16.   Any member attending the meeting has a right to ask the Company questions and the Company must 
answer any question asked which relates to the business being dealt with at the meeting unless:

(i)  

 answering the question would interfere unduly with the preparation for the meeting or involve the 
disclosure of confidential information;

(ii)  the answer has already been given on a website in the form of an answer to a question; or

(iii)   it is undesirable in the interests of the Company or the good order of the meeting that the question  

be answered.

17. 

 Shareholders should note that it is possible that, pursuant to requests made by shareholders of the 
Company under Section 527 of the Companies Act 2006, the Company may be required to publish  
on a website a statement setting out any matter relating to:

(i)  

 the audit of the Company’s accounts (including the auditor’s report and the conduct of the audit)  
that are to be laid before the Annual General Meeting; or

(ii) 

 any circumstance connected with an auditor of the Company ceasing to hold office since the previous 
meeting at which annual accounts and reports were laid in accordance with Section 437 of the 
Companies Act 2006.

 The Company cannot require the shareholders requesting any such website publication to pay its expenses. 
Where the Company is required to place a statement on a website under Section 527 of the Companies Act 
2006, it must forward the statement to the Company’s auditors not later than the time when it makes the 
statement available on the website. The business which may be dealt with at the Annual General Meeting 
includes any statement that the Company has been required under Section 527 of the Companies Act 
2006 to publish on a website.

18.   Members satisfying the thresholds in Section 338 of the Companies Act 2006 may require the Company  
to give, to members of the Company entitled to receive notice of the Annual General Meeting, notice of  
a resolution which those members intend to move (and which may properly be moved) at the Annual 
General Meeting. A resolution may properly be moved at the Annual General Meeting unless it:

(i)  

 would, if passed, be ineffective (whether by reason of any inconsistency with any enactment or the 
Company’s constitution or otherwise);

(ii) 

is defamatory of any person; or

(iii)  is frivolous or vexatious.

 The business which may be dealt with at the Annual General Meeting includes a resolution circulated 
pursuant to this right. A request made pursuant to this right may be in hard copy or electronic form, must 
identify the resolution of which notice is to be given, must be authenticated by the person(s) making it and 
must be received by the Company not later than 6 weeks before the date of the Annual General Meeting.

19.   Members satisfying the thresholds in Section 338A of the Companies Act 2006 may request the Company 

to include in the business to be dealt with at the Annual General Meeting any matter (other than a proposed 
resolution) which may properly be included in the business at the Annual General Meeting. A matter may 
properly be included in the business at the Annual General Meeting unless it:

(i)  

is defamatory of any person or

(ii) 

is frivolous or vexatious.

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Additional InformationSTV Annual Report and Accounts 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting

 A request made pursuant to this right may be in hard copy or electronic form, must identify the matter to 
be included in the business, must be accompanied by a statement setting out the grounds for the request, 
must be authenticated by the person(s) making it and must be received by the Company not later than six 
weeks before the date of the Annual General Meeting.

20.   A corporation which is a member can appoint one or more corporate representatives who may exercise,  
on its behalf, all its powers as a member provided that no more than one corporate representative 
exercises powers over the same share.

21.   Copies of Executive Directors’ service agreements and copies of the letters of appointment of Non-Executive 
Directors are available for inspection at the Company’s registered office during normal business hours from 
the date of this notice until the close of the Annual General Meeting (Saturdays, Sundays and public holidays 
excepted) and will be available for inspection at the place of the meeting for at least 15 minutes prior to 
and during the meeting.

22.   Except as provided above, members who have general queries about the Annual General Meeting should 

call our shareholder helpline on 0871 664 0300 (calls cost 12p per minute plus your phone company’s 
access charge. Calls outside the UK will be charged at the applicable international rate. Lines are open 
between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales).

  You may not use any electronic address provided either:

•   in this notice of Annual General Meeting

•   any related document (including the Chairman’s letter and proxy form), to communicate with the 

Company for any purposes other than those expressly stated.

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Additional Information 
 
 
 
 
 
 
Designed and produced by Thunderbolt Projects

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The STV Appeal 2018 is here 
Visit www.stv.tv/appeal to see how you can help.

STV Group plc
Pacific Quay
Glasgow G51 1PQ
Tel: 0141 300 3000
www.stv.tv

Company Registration Number SC203873

In producing this report we have chosen production 
methods which aim to minimise the impact on our 
environment. The papers chosen – Cocoon 60 Gloss  
and Cocoon 100% Uncoated contain 60% and 100% 
recycled fibre respectively and are certified in accordance 
with the FSC (Forest Stewardship Council). Both the 
paper mill and printer involved in this production are 
environmentally accredited with ISO 14001.

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