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STV Group

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FY2018 Annual Report · STV Group
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 BUILDING A STRONG 
 FOUNDATION FOR GROWTH

Annual Report and Accounts 2018

 
 
 
 
 
 
Contents

01 

02 

 2018 financial and  
operational highlights
 Who we are and what we do

Strategic Report
04  Chairman’s statement 
06  Operating review

–   STV 2020 – introducing our 
vision and strategy for long 
term growth

–  Broadcast
–  Digital
–  Production
–  The STV of the future
26  Corporate responsibility
34 
Financial review
36  Risk management
39 

Principal risks and uncertainties

Introduction to governance 

Governance
41 
42  Board of Directors 
44  Corporate governance report
54  Remuneration report
62  Directors’ report 

Financial Statements
65 

71 
71 

72 

73 

74 

 STV Group plc  
consolidated financial statements 
– independent auditors’ report 
 Consolidated income statement
 Consolidated statement  
of comprehensive income
 Consolidated and parent 
company balance sheets
 Consolidated and parent 
company statement of  
changes in equity
 Consolidated and parent 
company statement  
of cash flows
 Notes to the financial statements

75 
100  Five year summary

Additional Information
101  Shareholder information
103 

 Notice of Annual General Meeting

View our Annual Report and Accounts and other 
information about STV at www.stvplc.tv

 
 
 
 
 
 
 
 
 
 
STV Annual Report and Accounts 2018

01

2018 financial and  
operational highlights

TURNOVER  
(£ millions)

OPERATING PROFIT*  
(£ millions)

£125.9m (+8%)

£20.1m (+6%)

2017: £117.0m 

2017: £19.0m 

TOTAL ADVERTISING REVENUE  
(£ millions)

NON-BROADCAST PROFIT  
(£ millions)

£97.4m (+4%)

2017: £93.5m 

£4.8m (+30%)

2017: £3.7m 

EPS*  
(pence)

41.1p (+4%)

2017: 39.6p 

DIVIDENDS PER SHARE  
(pence)

20.0p (+18%)

2017: 17.0p 

+13%

STV share of viewing

+24%

in streams on the STV Player 

£2.6m

raised for the STV Children’s Appeal

£2.1m

raised by the Scottish  
Children’s Lottery

* Pre-exceptional and IAS19, see note 31.

Dancing on Ice was one of the best  
watched programmes on STV in 2018 
reaching 2.1 million viewers.

02

Who we are and what we do

We are Scotland’s 
home of news and 
entertainment

stv.tv

Our website, providing a portal to all 
of our content such as News, Sport, 
Entertainment, Weather, Competitions, 
Video on Demand and STV programme 
information with TV listings. 

28.2 million

Average monthly page views  
increased by 40% in 2018.

STV is our main TV channel, accessible 
free-to-air on all the main TV platforms  
in Scotland.

22.1%

STV delivered its best share of viewing 
performance in a decade in 2018  
with a peak time viewing share of 
22.1%. This was up 13% on the year 
before, the highest increase of any  
TV channel in the UK.

STV Player

Our online Video on Demand service, 
accessible through the STV website  
as well as being available on a variety  
of smartphones, tablets, consoles,  
set top boxes and Smart TVs.

35million

During 2018 there were 35 million  
long form streams on the Player,  
24% up on 2017.

DundeeGlasgowDundeeInvernessAberdeenEdinburghLondon: Commercial and ProductionsOverview03

STV IN A NUTSHELL

>  Two Channel 3 licence  
areas covering Scotland.

>  Exclusive access to all the 

big network shows.

>  Button 3 in every  

Scottish home = STV.

>  Scottish news, sport,  

current affairs and other 
Scottish content.

>  Strong share of TV 

advertising market and 
unique regional ad sell.

>  Fast-growing and profitable 
digital streaming service.

>  Popular websites for news, 
sport and entertainment.

>  Scotland’s largest  

production company. 

DundeeGlasgowDundeeInvernessAberdeenEdinburghLondon: Commercial and ProductionsSTV Annual Report and Accounts 201804

Chairman’s statement

Baroness Margaret Ford OBE
Chairman

2018 was a year of significant change for 
STV starting with the arrival in January of 
Simon Pitts who took the helm as Chief 
Executive Officer. Following a thorough 
review, the new three year strategy was 
announced in May, which the Board fully 
endorsed and its implementation began 
immediately. 

Our people
Our staff are integral to the delivery of  
the new strategy and the Board is acutely 
aware that the success of an organisation 
is dependent upon the people and talent 
within it. STV is fortunate to have so many 
committed staff whose contributions and 
drive are key to STV’s achievements. On 
behalf of the Board, I would like to thank 
all colleagues across the business for their 
commitment, patience and hard work 
throughout this time.

We are delighted that many career 
opportunities have been created in  
2018 with over 100 STV people in new 
roles. Over 75 staff members have  
been internally promoted and the staff 
development process is being refocused 
and refreshed. I would like to thank  
those employees who left STV for  
their significant contribution.

News is fundamental to STV and during  
the year we launched a comprehensive 
change programme that invests in training, 
digital and technology to ensure that STV 
News remains the most comprehensive, 
most popular and most trusted news 
service in Scotland.

Driving the Scottish economy
We created the STV Growth Fund in which 
we are investing £5m of airtime to support 
Scottish businesses and grow future 
advertising budgets. Our commitment  
to driving economic growth in Scotland 
was further strengthened when we joined 
forces with Entrepreneurial Scotland to 
launch Summit, celebrating a host of 
Scottish entrepreneurs and also with the 
STV Growth Academy which is designed to 
help small and medium sized businesses.

Support for the STV Children’s Appeal 
continues to grow in communities up  
and down the country with schools, local 
businesses and individuals giving their time 
and commitment to this hugely important 
cause raising £2.6m in 2018. Together with 
the Scottish Children’s Lottery, a total of 
£4.7m was raised for charitable causes, 
nearly 15% more than last year.

Looking forward
In summary, 2018 has been a year of 
progress for the business and we are 
executing a growth strategy that we 
believe will build momentum and enable 
us to deliver strong shareholder returns. 
The success of STV relies on a strong Board 
made up of a diverse range of experience, 
skills and perspectives. We were delighted 
to appoint David Bergg as a Non-Executive 
Director in May who brings his extensive 
knowledge of commercial broadcasting. 
With a strong and focused CEO, the Board 
feels it is well positioned to support the 
development of the Company’s culture 
and strategy. 

I would like to thank my Board colleagues 
for their valuable support and wise counsel 
during 2018 and we look forward to 
supporting Simon and the Management 
Team in the coming year. Together we  
will continue to maintain a strong and 
effective governance structure to enable 
the business to deliver its strategy, 
generate shareholder value and safeguard 
our shareholders’ long-term interests. 

On behalf of the Board, I would like to 
warmly welcome Lindsay Dixon who  
joins as Chief Financial Officer in May 
following the resignation of George Watt. 
George is leaving after over 20 years with 
STV to pursue a non-executive career  
and his fellow Directors thank him for  
his outstanding contribution to the 
success of STV and wish him every  
success in the future.

Thank you for your continued support.

STV is a cash generative group with 
clear strategic priorities that focus 
the organisation on growth.

Strategic Report05

Royal Television Society Awards  
Ben Philip, based in Aberdeen, took 
home the award for Young Journalist 
presented in memory of George Sinclair.

Ben has been part of the STV News  
team for just over a year, taking on the 
role of both presenter and reporter on  
a daily basis at STV.

Scotland Tonight  
The leading Scottish current  
affairs programme. 

Scottish Children’s Lottery  
Raised £3m since launch to support 
children and young people’s charities.

STV Appeal  
Now in its eighth year,  
having raised over £19m. 

Celebrity Antiques Road Trip  
Long running ratings success for  
BBC Two consistently achieving  
2 million viewers.

STV Growth Academy  
Established to provide SMEs  
with business insight. 

STV Annual Report and Accounts 201806

STV 2020 – introducing our vision  
and strategy for long term growth 

Simon Pitts
Chief Executive Officer

STV is a company full of talented  
and committed people with a strong 
brand and a privileged place in the lives  
of Scottish TV viewers. We’re the home  
of some of the biggest, most popular 
shows on television but we also have  
a clear public purpose.

Our challenge is to build on these 
strengths while recognising that viewing 
habits are constantly changing and that 
we need to change too to stay relevant. 
The ambitious growth strategy we set out 
in May is rooted in the many conversations 
I had with colleagues, stakeholders and 
viewers inside and outside STV when  
I joined the business. It is designed to 
make the best of STV’s great potential – 
to simplify the way we operate, to invest 
in the most exciting areas of growth, and 
to re-establish STV as an independent 
creative force in Scotland and beyond.

Our comprehensive three-year strategy 
for creative and digital success is now  
well underway and is already delivering 
tangible results. We have committed to 
investing £15m in original content, news 
and digital to put the business on a path 
to long term, sustainable growth. The 
strategy is fully costed and self-funded 
and does not come at the expense of  
our progressive dividend policy. 

We have attracted fantastic new talent  
to the Management Team and this team  

is now fully in place. I’m delighted that 
we’ve also managed to make a large 
number of internal promotions across  
the business, recognising the strong  
talent already working at STV.

Strong foundations for growth
We’ve made good early progress in 
delivering our plan, including agreeing 
important new commercial deals across 
Broadcast, Digital and Production that set 
us up for the future. I’m also delighted that 
all parts of the business are now growing.

There is a huge amount to do but we  
have a strong foundation on which to 
drive further growth:

•   TV viewing remains resilient, particularly 
in Scotland where people watch an 
average of 24 minutes more television  
a day than anywhere else in the UK;
•   At STV we have the most powerful 

marketing shop window in Scotland which 
we can use to build both new programme 
brands and advertiser brands;

•   STV Productions is very well placed to 
benefit from the growing demand for 
quality content from the nations and 
regions from broadcasters striving to 
reflect the diversity of Britain;

•   And STV’s Digital business, already 
profitable, is poised for continued 
growth as on demand viewing goes 
mainstream and STV’s core audience 
catches up with the early adopters.

We have developed a clear vision  
for the kind of business STV needs 
to be in order to be relevant  
and successful in 2020.

STV DIVISIONAL  
BOARD STRUCTURE

STV’s new internal governance structure, 
with three new clearly defined and 
accountable divisional boards.

PLC BOARD

MANAGEMENT BOARD

•  Chaired by CEO
•  Meets weekly
•  Development and implementation of strategy
•  Group-wide decision making
•  Prioritisation of resources
•  Risk management

BROADCAST BOARD

DIGITAL BOARD

PRODUCTION BOARD

•  Chaired by divisional MDs
•  Meets monthly
•  Attendees CEO, CFO plus senior divisional execs
•  Drives performance and change
•  Approves operational expenditure
•  Upwards approval to Management Board where appropriate

Strategic Report07

Three clear strategic objectives 
To deliver our vision we are pursuing  
three strategic objectives:

•   Firstly, maximising the value of STV’s 
broadcast business by delivering high 
quality, cost effective news and 
entertainment;

•   Secondly, driving digital growth through 
the STV Player by creating an STV for 
everyone; and

•   Thirdly, building STV Productions into  
a world class production business.

We are focusing the team on the things 
that matter – making the best of our 
unique broadcast platform, driving digital 
growth, and owning more valuable IP. 

To do this we’ve created three divisions – 
Broadcast, Digital and Production – to 
simplify the business and mirror our three 
strategic objectives, each with its own 
Managing Director, P&L and KPIs, and we 
have established clear priorities for each. 
These are explained in more detail below. 
We have a fourth division – STV ELM – and 
more detailed information on this can be 
found on page 33.

Read on for more detail on how each of 
our new divisions will fulfil our strategic 
ambitions for 2020.

Key Performance Indicators (KPIs)
The company has one public KPI which is 
to achieve a third of total operating profit 
from non-broadcast activities by 2020. In 
2018, non-broadcasting profits accounted 
for 24% of total operating profit, up from 
19% in 2017.

STV BUSINESS MODEL

Broadcast and Digital deliver unique,  
high quality content to attract mass 
audiences which is sold to advertisers  
to generate revenues. 
This content is delivered across multiple 
platforms. Productions creates and 
produces high quality content for broadcast 
networks in the UK and overseas.
Profit is made on initial sale and on the 
exploitation of back end rights in the UK 
secondary and overseas markets.

r t i s i ng

Ad v e

STV
business
model

C

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n
t
e
n
t

ers

View

OUR VISION FOR 2020

Our vision begins with attracting and retaining the best creative 
talent to work with STV and ends with great shows being made 
for STV and other broadcasters which are made available 
wherever and whenever viewers want to watch.

A magnet
for creative
talent

Agile, creative
and fun place
to work

Making a
range of great
content

Giving back 
to Scotland

Clear and
committed
branding

Creating Scotland’s 
home of news and 
entertainment

Connecting with
audiences and 
advertisers

Digital
front and 
centre

Embracing
the personalised
future of TV

OUR DIVISIONAL STRATEGIC OBJECTIVES

BROADCAST

Maximise the value of our broadcast  
business by delivering high quality,  
cost-effective news and entertainment.

SEE PAGE 08

DIGITAL

Drive digital growth by creating an  
‘STV for everyone.’

SEE PAGE 14

PRODUCTION

Build a world class production business.

SEE PAGE 20

ELM

Grow Scottish Children’s Lottery sales, generate  
more money for good causes and pay down debt.

SEE PAGE 33

STV Annual Report and Accounts 201808

Strategic Report

Operating review – Broadcast

 BROADCAST

STRATEGIC OBJECTIVE #1:
to maximise the value of our broadcast 
business by delivering high quality,  
cost-effective news and entertainment

KEY PRIORITIES

>   Invest to create a distinctive, cost 

>   Maximise our share of the  

effective, future-facing news organisation

advertising market

>   Develop a wider range of new content 
for our main channel and STV Player
>   Make the most of our unique Channel 3 

marketing shop window 

>   Work in partnership with the TV  
platforms to drive more value

STV Annual Report and Accounts 2018

09

I’m a Celebrity… Get Me Out of Here 
was the most successful series in the 
show’s 17 year history. 

The Voice UK achieved a share of 
28% and a series reach of 1.2 million.

The Chase is the best watched 
daytime show in Scotland.

STV News at Six is now the best watched 
news programme in Scotland.

10

Operating review – Broadcast

KEY HIGHLIGHTS

On screen STV had a terrific year in 2018, achieving  
its highest viewing share in a decade. At a time when 
commentators regularly speculate about Netflix, Amazon 
and YouTube eating into TV viewing, STV posted the 
highest viewing share growth of any UK channel –  
and there are over 500 other channels. 

17.1

194

16.5

182

15.9

16.1

16.5

174

174

173

18.6

186

2013

2014

2015

2016

2017

2018

Source: BARB 2009-2018, share and avg aud,  
figures incl. HD & +1, 09:00-24:00

+13%

STV all-time 
viewing share

+8%

STV all-time 
viewing volume

STV was the only broadcaster in the UK to 
increase both share and volume of viewing 
across every age group in 2018. Volume is 
a crucial measure as it describes the total 
amount of viewing to STV in terms of 
average audiences and minutes watched, 
and this went up last year by 8% to record 
the highest viewing volume on STV in five 
years. This was the case for virtually every 
demographic including 16-34s.

It wasn’t just the World Cup or I’m a 
Celebrity where the gains were made.  
We actually improved our viewing share  
in 49 out of 52 weeks in 2018, posting share 
gains across all day parts and beating the 
rest of the ITV Network by a whole share 
point or 5%. I’m happy to say that 2019 
also started strongly, with our viewing 
share up again on last year, driven by big 
dramas like Manhunt and Vera as well as 
Dancing on Ice and The Chase.

Translating on-screen success  
into commercial success
A strong viewing performance is the key  
to maintaining our commercial success. 
In audience terms we are nearly four 
times bigger than our nearest commercial 
competitor, C4, and over five times bigger 
than Channel 5, and in 2018 this meant 
that we delivered 99% of all commercial 
audiences over 500,000 in Scotland, with 
Channel 4’s The Great British Bake Off final 
the only exception. This is, in a nutshell, 
our USP with advertisers. We’re the only 
broadcaster to consistently deliver mass 
audiences and genuine must-watch TV, 
day in, day out.

Our entertainment show I’m a Celebrity… 
Get Me Out of Here is a great example. 
Amazingly, 18 series in, the last series was 
its best ever. It won its slot every night of 
its 22-night run, with audience figures up 
34% and young audiences up a massive 
73%. And online it was a juggernaut, 
propelling STV Player to its biggest 
revenue month ever in November.

Bobby Hain
Managing Director, Broadcast

Managing Director Bobby Hain  
has vast experience across editorial, 
commercial and marketing areas in 
multiple media both in Scotland and 
the wider UK and has been a senior 
executive within STV since 2000.

Bobby is responsible for STV’s 
broadcast business as well as the key 
relationships with ITV, Ofcom and 
the major television platforms.

Strategic Report 
 
11

DRIVING THE 
SCOTTISH ECONOMY

STV’s unique marketing platform reaches 
87% of Scots every month and we want  
to use this to boost Scottish business.

STV Growth Fund
The STV Growth Fund launched in May and 
has got off to a very promising start. 
Television advertising is the most effective 
way of building a business and the aim of 
the fund is to make TV more accessible and 
affordable to SMEs and entrepreneurs 
earlier in their business journey. 

The Growth Fund has already partnered 
with over 100 businesses from right  
across Scotland, allocating over £3m of  
TV airtime so far. The commercial aim of 
the Fund is to maximise STV’s share of the 
local advertising market, in particular by 
attracting new businesses to TV for the first 
time. So far over half the deals are with 
clients new to TV, with the remainder lapsed 
advertisers coming back to TV or existing 
clients increasing their spend with us. 

Following the Fund’s early success we have 
decided to scale it up further to attract  
an even greater range of businesses to 
television. We have now announced that 
we will be doubling the size of the Growth 
Fund to £10m of airtime which we will look 
to allocate over the next two years or so, 
focusing on three types of commercial deal.

•   Firstly, free airtime to entrepreneurs  
and start-ups that we hope will be the 
successful businesses of tomorrow.

•   Secondly, matched funding to a whole 
range of small and medium sized 
enterprises where an advertiser commits 
to a certain amount of spend with us and 
we double the size of their campaign. 

•   And thirdly, deals where STV invests 
airtime not for an immediate return  
but for a share of future revenues  
or an equity share of the business.

STV supporting Scottish entrepreneurs
During 2018, STV and Entrepreneurial 
Scotland joined forces to launch Summit 
– Celebrating Scottish Entrepreneurship. 
The campaign called on innovators, 
visionaries and game-changers – no 
matter what stage they were at in their 
journey – to come forward and take part, 
with entries welcomed from anyone 
showing an entrepreneurial mindset to 
grow a business or organisation, address  
a challenge or seize an opportunity.

Summit was an opportunity to connect 
entrepreneurs with the unrivalled reach 
STV has with consumers across Scotland 
and STV was keen to help entrepreneurs 
increase awareness of their organisations 
in order to support their ongoing growth 
and scale-up, as well as inspiring the next 
generation of entrepreneurs to take that 
next step and start up. Highlighting  
these Scottish entrepreneurial stories 

showcased and shone a light on the 
innovations and achievements across the 
country and recognised that the thriving 
entrepreneurial community was core to  
a real, sustainable positive impact on our 
country’s economy and broader society. 

STV created an extensive on-screen 
awareness campaign, focusing on 
established and up-and-coming 
entrepreneurs from a range of backgrounds 
and sectors – people and their teams  
who not only created jobs and value for 
the economy, but also breathed life into 
solutions to the biggest challenges and 
could shape the future we want to live in. 
The on-screen stories brought to life their 
passion, innovation, struggles, resilience, 
determination and warmth, and were seen 
by millions of Scots across the campaign. 

The 2018 Summit Entrepreneurship 
Awards featured various categories 
recognising the increasing scope and 
diversity of entrepreneurship within 
Scotland and awards were made at a 
glitzy ceremony in Glasgow in November. 
Winners included Derek Pierce of J&D 
Pierce Contracts for Entrepreneur of the 
Year and Isla Leslie of Estrela who won 
Young Entrepreneur of the Year.

‘ The STV Growth Fund has given me the chance to take 
my business on to TV for the first time, when previously 
I wouldn’t have been able to even consider it.’
  John Paul Reilly JPR Interiors

STV Growth Fund multiplatform marketing 
campaign reached 77% of Scots.

Celia Hodson, Founder of Hey Girls won 
Social Entrepreneur of the Year at Summit.

TV campaign for STV Growth Fund 
member, Cheeky Chompers.

STV Annual Report and Accounts 2018 
 
 
12

I’M A CELEBRITY  
AUDIENCE STATISTICS

AUDIENCE

VIEWING SHARE

REACH

974,000 

+34% year on year

45% 

Highest ever!

2.8m 

Won its slot every night

AUDIENCE AGE

CATCH UP STREAMS

LIVE STREAMS

25-34 

1.2m 

650,000 

+73% year on year

+41% year on year

+30% year on year

Strategic Report13

Operating review – Broadcast

STV NEWS AT SIX 
AUDIENCE SHARE

Investing in news
Our news performance has played a crucial 
part in STV’s on-screen success in 2018.

and syndicated content across all 
platforms and Nicki McCourt who  
became Editor of Newsgathering.

In September 2018, STV News at Six  
in the Central Belt was relaunched and 
is now dual presented from Glasgow 
and Edinburgh. 
It is now the best watched news 
programme in Scotland.

BBC Breakfast 
ITV Lunchtime News 
BBC One O’Clock News 
5 News at 5 
BBC Six O’Clock News 
STV News at Six 
BBC Reporting Scotland 
ITV News 
Channel 4 News 
ITV News at Ten 
BBC Ten O’Clock News 
Sky News Channel 
BBC News Channel 

419K

Source: BARB: weekday news audiences since Central Belt 
show was relaunched from 10/09/2018 – 31/12/2018

AUDIENCE

+7% 

year on year

SHARE

30%

+3 percentage points  
year on year
+10 share points on  
ITV London

STV’s ambitious and extensive change 
programme has progressed well and  
a comprehensive training programme  
has been put in place to create a single, 
integrated news gathering function  
across broadcasting and digital platforms, 
reflecting the fact that news habits have 
changed faster than virtually any other part 
of the TV market. Investment of £2 million 
has been made in the development of 
journalists and technology to ensure  
that STV News is in the strongest position 
to meet the needs of a growing digital 
audience. The on screen news performance 
remains very strong despite all the change.

Steven Ladurantaye was appointed Head 
of News and Current Affairs in November to 
lead the news organisation and deliver the 
transformation programme and a newly 
created Editorial Board ensures the content 
maintains its high quality and is distinctive 
and relevant, securing STV’s leading 
position across all platforms. This is chaired 
by John MacKay who, in addition to being 
widely recognised by journalists across 
Scotland as a leader in his profession, 
embodies the values of STV News. 

Several other promotions from within  
the News team were made during the 
year, including Linda Grimes who was 
appointed Editor, Broadcast Output, 
assuming responsibility for programming 
across news and current affairs and  
David Milne who became Editor, Digital 
Output, responsible for digital, social  

Ben Philip, who joined the News team in 
Aberdeen in 2017 as both presenter and 
reporter, took home the award for Young 
Journalist of the Year 2018 at the Royal 
Television Society Scotland Awards.

On screen, news performance remains 
very strong and the re-launch of the main 
6pm bulletin provides an exciting and 
innovative new programme for the central 
belt of Scotland. The reinvigorated STV 
News at Six was launched in September, 
broadcasting live from Edinburgh and 
Glasgow with Kelly-Ann Woodland and 
John MacKay sharing links in a dual-
presented section as well as seamlessly 
anchoring separate sections comprising 
local stories, features, bulletins and sport. 
This format is designed to deliver the 
combined strength of the presenters and 
the whole team of news journalists bring 
a fresh, authoritative but friendly approach 
to this flagship news programme. It now 
includes more original journalism, live 
commentary, interaction with viewers  
and complementary content can be found 
on STV’s social and online platforms.

STV News at Six is now Scotland’s best 
watched news programme, recording  
its highest viewing share in over 15 years 
and beating BBC News. Our investment  
in a new multi-platform news model is 
starting to pay off: our news audiences 
were up a total of 7% across the year with 
an audience share of over 30%, compared 
to 20% for ITV’s London news.

Scots watched an average  
of 214 minutes of television  
per adult per day in 2018, 11%  
higher than the rest of the UK.

PEAK TIME VIEWING

We are a long way ahead of our  
nearest commercial competitors.

5x

4x

bigger than 
Channel 5

bigger than 
Channel 4

Source: BARB Jan-Dec 2018, peak time  
(18:00-22.30), individuals

358

354

107

96

65

38

32

29

22

21

BBC 1

STV

BBC 2

CH4 Channel 5 ITV3

ITV2

E4

Film4

BBC 4

Source: BARB Jan-Dec 2018, peak time (18:00-22:30), individuals

STV Annual Report and Accounts 201814

Strategic Report

Operating review – Digital

 DIGITAL

STRATEGIC OBJECTIVE #2:
to drive digital growth by  
creating an ‘STV for everyone’

KEY PRIORITIES

>   Place digital front and centre  

in the organisation 

>   Expand STV Player distribution  

and access new revenues 

>   Upgrade the STV Player to deliver  

>   Deliver a significantly improved  

a TV-like experience 

content proposition

>   Move to a culture of continuous 

improvement and personalisation  
of the digital user experience 

STV Annual Report and Accounts 2018

15

Unforgotten was STV Player’s most 
successful boxset of 2018, generating  
more than 700,000 views.

Emmerdale – in 2018 there were 13.2 million 
catch up streams for all soaps on STV.

Marcella series 1-2 boxset generated 
449,000 streams on the Player.

Britain’s Got Talent achieved a share  
of 37% and a series reach of 2.5 million.

16

Operating review – Digital

KEY HIGHLIGHTS

Our new Digital MD Richard Williams has been in post 
since October 2018 and has hit the ground running.  
His dedicated digital division is now in place and we’re 
running STV Player like the real business it has become. 

DIGITAL 
REVENUE

DIGITAL  
PROFITS

DIGITAL PROFIT 
MARGIN NOW

+17% +27% 49%

Last year our online streams were up 
24% but our users were also watching  
for longer creating even faster growth  
in advertising impressions of 29%. And 
because we’re getting better at selling, 
our online revenue is up 39%. 

The key to this growth is our strong 
exclusive content. The soaps Coronation 
Street and Emmerdale, big dramas like 
Vera and Marcella, and entertainment 
favourites like I’m a Celebrity all make a 
big contribution to our online success as 
well, of course, as the football World Cup.

New partnerships with Virgin and Sky
In September, a valuable four-year 
strategic partnership was agreed with 
Virgin under which Virgin will Broadcast 
STV in HD across all cabled STV regions  
on EPG slot 103 as well as launch the STV 
Player app on Virgin Media set top boxes 
for the very first time. This partnership will 
create additional value for both businesses 
and delivers a significantly enhanced 
viewing experience across STV and the STV 
Player. Virgin have a 17% market share in 
Scotland – approximately 400,000 homes 
– which is its highest anywhere in the UK, 
so this gives the Player’s distribution a 
sizeable boost.

Richard Williams 
Managing Director, Digital

Managing Director Richard Williams 
is an experienced digital leader 
having successfully delivered digital 
strategies at Virgin, Yahoo, the BBC 
and ITV and started with STV in 
October 2018. 

He most recently ran UKTV’s video 
on demand service and is focused on 
driving the growth of the STV Player 
by maximising the digital potential 
of STV’s programming, delivering  
a seamless viewing experience, 
increasing the reach of the STV 
Player and developing a compelling 
digital content offer.

Strategic Report17

1bn

1 billion minutes were 
spent watching content  
on the STV Player in 2018

34%

November 2018 saw  
the highest VoD revenues, 
up 34% year on year

The STV Player has almost 3 million 
registered users in Scotland and 
is one of the fastest growing on 
demand platforms in the UK.

This new partnership enhances an  
already strong relationship between  
the two broadcasters, with STV Player 
already available on Sky’s NOW TV. 
Additionally, the deal will support  
future functionality.

Universal distribution for the first time
In total that means STV Player is now on 
nearly 30 platforms and connected TVs 
and has universal distribution in Scotland 
for the very first time. The pie chart shows 
you the consumption split between 
mobile, PC and TV, which has shifted 
dramatically towards the TV set in recent 
years and now stands at 60% of all VoD 
streams. Most people will watch a show 
on the biggest screen available to them  
at the time and with virtually all TVs now 
connected to the Internet, television’s 
share of VoD will grow and grow over  
the next few years, to over 75% of all  
VoD viewing by 2022 according to our 
forecasts. And that’s good news for us, 
because our market share of VoD is much 
better on the TV than anywhere else.

STV is also the first UK public service 
broadcaster to go exclusively HD on a major 
TV platform, which helps to enhance both 
the viewing experience and advertising 
sell as previously only one of the three  
STV regions broadcast by Virgin was 
available in HD.

Overall, it’s a partnership that works for 
both sides, allowing both to maintain their 
respective long-held positions on the issue 
of retransmission fees, but results in tangible 
incremental value to STV for the long-term. 

STV also announced a five-year strategic 
partnership with Sky in January 2019, 
which will give Sky customers in Scotland 
access to STV’s regional variants in full  
HD, as well as to the STV Player on their 
set top boxes for the first time.

It allows Sky customers in STV’s broadcast 
licence areas to catch up on their favourite 
STV programmes and classic shows from 
the STV archives – on Sky Q and Sky+ set 
top boxes, as well as mobile devices via 
streaming and offline viewing and will be 
available in the second half of 2019. As part 
of the deal, all four STV regions will launch in 
HD giving all Sky customers across Scotland 
access to the right regional variant of STV in 
HD for the first time. The new HD variants are 
expected to launch in the first half of 2019.

VIDEO ON DEMAND (VoD)  
MARKET SHARE BY PLATFORM

STV Player now has universal distribution. By 2022 we expect TV – the 
platform where STV does best – to account for over 75% of all VoD viewing.

TV 60%

TV platforms

Mobile 26%

App stores

PC 14%

STV Annual Report and Accounts 201818

Operating review – Digital
Operating review – Digital

THE WORLD CUP 2018

FIFA World Cup 2018 was the most watched 
sporting event ever on the STV Player, with 
nearly 60 million streamed minutes across  
2.3 million live streams. The 2018 FIFA World 
Cup reached an audience of 3.5 million on  
STV while the streams per match increased  
to an average of 72,000 in 2018.

WORLD CUP ON TV AND ONLINE

>   Viewed by 3.5 million Scots

>   Generating 2.3 million live streams on the STV Player

>   There were 59.2 million minutes of streams watched  

on the STV Player

>   The best watched match was Croatia v England 
watched by 1.4 million and a 70% viewing share

>   Despite Scotland not qualifying (again!), STV tracked  
4 share points up on Network for men across all  
the World Cup matches

3.5m

2.3m

16%

Scots viewed 2018  
FIFA World Cup

live streams on
the STV Player

of all live player  
viewing in 2018

Strategic ReportImproving the STV Player content offer
We have steadily increased the number  
of boxsets available on the platform to 
meet the changing demands of our 
audience. 2018’s top drama boxset was 
our drama Unforgotten with over 700,000 
views which would be the equivalent of  
7 million UK-wide.

We have also agreed a range of new 
content partnerships to bolster our  
core genres and target new audiences 
across factual, drama, entertainment,  
kids and sport. Our partners include 
Hopster (children’s), Little Dot Studios 
(factual and entertainment), Eleven  
Sports (football), Flame (documentaries) 
and Jukin Media (entertainment). These 
are low risk partnerships as they are  
based on sharing the advertising revenue 
generated around the content rather than 
making upfront payments. During the 
course of this year we expect to go from 
around 100 hours of partner content on 
the Player today to around 400-500 hours, 
and we see this as an interesting growth 
opportunity for the Player.

The launch of STV Player+
In February 2019 we successfully 
launched our new ad-free subscription 
version of STV Player, called STV Player+.  
It costs £3.99 per month and allows 
viewers to watch STV programming 
without the advertisements, to download 
their favourite shows for offline viewing, 
and to watch abroad for the first time. STV 
has never been in pay TV, so this is a first, 
and it is gives us a low risk foothold in the 
very fast-growing subscription VoD market. 

19

STV PLAYER PERFORMANCE

STV Player continues to grow strongly, 
underpinned by the best exclusive content  
and a simple business model.

MORE USAGE =

MORE INVENTORY

=

MORE REVENUE

+24% +29% +39%

=

=

Online Streams

Ad Impressions

Online Revenue

LIVE STREAM CONTENT TIME SPENT  
(MINS) 2018 VS. 2017

28% of all streams on STV Player were live.
Total live viewing minutes were up 81% to 370 million.
The 59 million minutes of live World Cup viewing represented 
16% of all live Player viewing across 2018.
I’m a Celebrity average live viewing time per stream increased 
from 18 minutes in 2017 to 26 minutes in 2018.

2018

2017

70m

60m

50m

40m

30m

20m

10m

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Source: Adobe Analytics Jan-Dec 2017, Jan-Dec 2018.  
STV Database Jan-Dec 2017, Jan-Dec 2018.

28%

of all streams 
on STV Player  
were live

81%

Total live viewing  
minutes were up  
81% to 370 million

STV Annual Report and Accounts 201820

Strategic Report

Operating review – Production

 PRODUCTION

STRATEGIC OBJECTIVE #3:
to build a world class production business

KEY PRIORITIES

>   Focus on high value returning  
series and the nations and  
regions growth opportunity 
>   Use STV channels to pilot and 

showcase new ideas and formats 

>   Expand the pipeline by  

placing more creative bets 
>   Pursue a partnership strategy  

to expand internationally

STV Annual Report and Accounts 2018

21

Celebrity Antiques Road Trip – long running 
ratings success for BBC Two achieving an 
average 8% viewing share.

Britain’s Polar Bear Cub  
produced for Channel 4.

Catchphrase and Celebrity Catchphrase 
produced for ITV.

The Bank That Almost Broke Britain 
produced for BBC2.

22

Operating review – Production

KEY HIGHLIGHTS

2018 was a transitional year for STV Productions 
but we still managed to produce high quality 
peak time series for BBC, ITV and C4 for the first 
time and we are very ambitious for the future.

STV PRODUCTIONS DELIVERED

11 7 115

shows

series

hours of television

The market opportunity
In taking charge of STV’s production 
teams in Glasgow and London, David’s 
brief is to turn STV into one of the UK’s 
leading production companies, focusing 
on the development of returning series for 
terrestrial and SVoD (subscription video on 
demand) players across both scripted and 
unscripted programming, and taking full 
advantage of the growing demand for 
quality programming from the nations 
and regions. He is also establishing new 
creative production partnerships and 
working with the team to pilot a range  
of new programme formats on STV, 
capitalising on STV’s unique status  
as a producer-broadcaster. 

While 2018 was a transitional year for  
the Production business we still managed 
to achieve excellent revenue growth of 
60%, delivering 11 shows, including seven 
series, and producing over 115 hours of 
television for nine different channels.  
We have also shifted all of our focus to 
developing returnable series and formats 
which have the potential to be picked up 
nationwide and internationally.

60%

growth in revenue with  
new commissions secured  
in all genres including a 
return to high-end drama

David Mortimer 
Managing Director, Production

Managing Director David Mortimer  
is a highly respected creative 
business leader and has worked  
with NBC Universal, Fever Media and 
the BBC and prior to joining STV in 
November was Director of Content 
for Tinopolis, the UK’s largest 
independent production group.

David has been responsible for a 
number of hit programmes including 
Dragon’s Den and Louis Theroux’s 
Weird Weekends.

Strategic Report23

CELEBRATING  
SUCCESS

STV had a successful 2018 with  
many award nominations, starting  
in January with the following at the 
National Television Awards:

•  Best quiz show for Catchphrase
•   Bruce Forsyth Entertainment award 

for And They’re Off…

•   Best daytime for Antiques Road Trip

This was followed by nominations  
in the following categories at the  
Royal Television Society Scotland 
Awards in May:

•   Documentary and Specialist  
Factual: History – The Force:  
The Story of Scotland’s Police
•   Sport: Live Event – Scotland v 
England World Cup Qualifier
•   News programme – STV North  

and STV Central

•   On Screen Personality of the Year 

– Halla Mohieddeen

•   Young Journalist – Ben Phillip 
•   Professional Excellence: Sound 
– John Cobban, for Ross Kemp  
Behind Bars: Inside Barlinnie

STV struck gold with STV News at  
Six – North and Ben Philip both  
winning awards.

Finally, at the BAFTA Scotland awards  
in November, STV was nominated  
for The Force: The Story of Scotland’s 
Police in the Features and Factual 
Series category.

As the table below illustrates, we are 
already making popular, returnable, peak 
time programming for the UK’s biggest 
channels. We’ve now made a total of 26 
series of Antiques Road Trip and Celebrity 
Antiques Road Trip for the BBC and 
Catchphrase is in similarly good form, 
regularly achieving ITV peak-time 
audiences of over 4.5 million. 

We are also excited that two brand new 
series are about to air. New Scottish drama 
The Victim starring Kelly Macdonald and 
John Hannah will transmit on BBC1 shortly, 
and our first ever peak-time entertainment 
show for C4, Sex Tape, will also be on air 
shortly in the coveted 10pm slot.

Investing in STV’s creative pipeline
Part of our new strategy is to place  
more creative bets on more people to 
maximise our chances of developing  
hit shows. We already have a deal with 
celebrated drama producer Elaine Collins 
who produced Vera for ITV and Shetland 
for BBC and we recently agreed an 
entertainment partnership with Primal 
Media, the creators of hit entertainment 
shows like Release the Hounds for ITV2, 
Carnage for Sky and Bigheads for ITV. 
Together we’ll pitch large-scale 
entertainment formats to UK and 
international networks with the aim that 
these are then co-produced in Scotland. 

We’re also broadening our creative 
pipeline in drama. Alongside our drama 
The Victim we’ll be producing a second 
9pm drama for BBC1 later this year – 
Elizabeth is Missing – based on the 
best-selling novel by Emma Healey.  
We also recently announced exclusive 
deals to option two further best-selling 
books from Scottish authors, Maggie &  
Me and Fishnet. Alongside our two drama 
commissions we have a burgeoning slate 
of new drama projects, with 8-10 different 
dramas at script stage and under active 
consideration by broadcasters.

Alongside the digital business we continue 
to view production as a significant growth 
opportunity for STV. This will take time,  
but there is a sound basis for optimism 
here. The surge in demand for nations  
and regions programming is real and we’re 
already seeing evidence of it in the market. 
Last month we confirmed two new 
commissions for the new BBC Scotland 
channel. The BBC recently raised its nations 
and regions production quota to 50% of all 
its output, and C4 has confirmed the same. 
In November, C4 announced its move to 
Leeds and that it will also open a creative 
hub in Glasgow where commissioning 
decisions will be taken. 

Our ambition is clear. We want to 
re-establish STV as a real creative force, 
making the very best of local Scottish 
creative talent, producing in Scotland,  
but targeting not just a Scottish but  
a UK-wide and global audience. 

STV PRODUCTIONS SHOWS IN 2018

Network shows produced for other channels.

Catchphrase (ITV/STV)

Catchphrase Celebrity Special (ITV/STV)

Antiques Road Trip Series 16 (BBC1)

Britain’s Biggest Warship (BBC2)

Britain’s Polar Bear Club (Channel 4)

Antiques Road Trip Series 17 (BBC1)

Celebrity Antiques Road Trip Series 8 (BBC2)

The Bank That Almost Broke Britain (BBC2)

Lucy Worsley’s Fireworks For A Tudor Queen (BBC4)

Killed Abroad (BBC Scotland)

Tuas a’Bhradain Series 4 (BBC Alba)*

* Not BARB audited
Source: BARB Jan-Dec 2018, UK, Individuals

Average
audience

4.2m

3.4m

2.6m

2.2m

1.8m

1.7m

1.6m

1.4m

678k

281k

–

STV Annual Report and Accounts 201824

Operating review – Production

INVESTING IN THE SCOTTISH  
CREATIVE ECONOMY

As Scotland’s largest indigenous production 
company, STV Productions is well positioned to 
serve the increased demand for productions 
made in the nations and regions.

Antiques Road Trip
By the end of 2018: 
•  450 episodes of ART 
•  150 episodes of CART (2009-2018) 
•  Sold to 40 territories

Antiques Road Trip and its sister show, 
Celebrity Antiques Road Trip is shown  
on almost every weekday and is often  
in the top three rated shows of the day.  
The programmes were commissioned  
by the BBC and Antiques Road Trip is  
in its 18th series while series 9 of the 
celebrity version is currently being shown. 

Series 19 and 20 of Antiques Road Trip  
will be delivered in 2019.

As a returning series, many episodes  
are made each year – approximately  
70 during 2018 and between 50 and  
60 people are employed almost on a 
year-round basis because of this volume. 
As the programmes are based here in 
Glasgow with about two-thirds of the 
team being Scots, as a returning show, 
this can put several million pounds a  
year back into the local economy.

2018

60 episodes produced 
employing 50-60  
people year round

Strategic ReportThe Victim
This is STV Productions first drama series 
commission for BBC One and is a four part 
thriller set in Edinburgh within Scotland’s 
unique legal system starring Kelly 
Macdonald and John Hannah. It is told 
through the eyes of the plaintiff and the 
accused and offers a constantly surprising 
and twisting perspective on who really is 
‘The Victim’. 

This modern day courtroom crime thriller 
created 100 new jobs in the Scottish 
production sector, 86 of which were taken 
by Scots or people permanently living  
in Scotland. It is the type of potentially 
returning drama series that STV wants to 
do more of and that Scotland needs more 
of to make that telling contribution to the 
UK creative economy. It is a show made in 
Scotland by Scots but has universal appeal 
as it deals with themes that will not just 
resonate with the rest of the UK but 
potentially globally too.

100

New jobs created in the 
Scottish production sector

25

The STV of the future

2018 has been a year of significant change 
and progress at STV. We have a positive 
vision for the future which involves us 
investing to re-establish STV as an 
independent creative force in Scotland 
and beyond. There is a clear plan in place  
to deliver the vision, a first class team,  
and we are making good early progress, 
though there is much to do.

We want the STV of the future to be:

•   A truly multi-platform media company 
with a balanced profit base across 
broadcast, production and digital 
•   A brand famous for a wider range  

of programming 

•   As many Scots as possible, at home and 
abroad, with our apps on their devices
•   A magnet for the best creative talent 

from Scotland and beyond

•   A leading UK producer, making  
world class series for domestic  
and international players

•   Working in partnership to drive the 
Scottish economy and showcase 
Scotland to the world.

In short, we want to be Scotland’s  
home of news and entertainment.

2019 has started well with continued 
growth evident in the regional advertising 
market and a strong digital performance. 
Both of these are providing an offset to  
the more cautious national advertising 
market, which is reflecting the wider 
macro-economic conditions.

STV Productions growth trajectory  
has also continued in early 2019 with 
approximately half of the revenue 
achieved in 2018 already secured.

The key to our future success will be our 
ability to attract, retain and develop the 
best people, both on and off screen. With  
a refocused and reinvigorated organisation 
and team, and clear goals and priorities  
to deliver the growth plan and returns  
to shareholders, we have set strong 
foundations for future growth.

Antiques Road Trip  
series 19 and 20 and 
Celebrity Antiques Road 
Trip series 9 secured  
for delivery in 2019.

STV Annual Report and Accounts 201826

Corporate responsibility

People

Our people strategy

A compelling vision where
everyone knows how they
contribute to STV success
Strategy and organisation

Attracting, developing
and retaining the best
talent, on and off screen
People

Our culture

Communication
and engagement
Honest, two-way
communication
celebrating success
with a fun tone

Work
environment
Modern, flexible work
environment where our
people feel valued and
part of a TV company

The strategic vision for 2020 sets our 
people at the heart of its success and 
begins with attracting and retaining  
the best creative talent.

With the re-structuring of the business 
concluded in late 2018, the implementation 
of a range of cultural changes was started 
across the company.

2018 involved extensive organisational 
change to transition to a structure that 
simplifies the way we operate, enables 
focus on the areas of the business with 
greatest growth potential and ensures  
we can make STV an agile, creative and  
fun place to work.

The opinions and suggestions of 
colleagues on their views of STV, both as  
a place to work and their thoughts on the 
future strategic direction of the business, 
were sought by Simon Pitts when he 
joined the business. In addition to  
holding meetings with every team and 
encouraging one to one meetings to  
solicit views, ‘STV Ideas’ was set up to 
provide an opportunity for anyone to  
put forward confidential proposals and 
give their feedback on any aspect of the 
business. Many of these insights and 
suggestions were incorporated into the 
strategic plan. In early 2019 an employee 
opinion survey will be undertaken to 
provide us with feedback and a baseline  
for measurement of our progress in 
implementing the new culture. 

Career development
As the new organisation has been  
formed, new talent has been attracted  
to the company, particularly in key senior 
positions, whilst new career opportunities 
have been created for one in five colleagues 
across the business. These new roles are 
providing development and progression 
opportunities.

Internal promotions were most extensive 
within the news team as the future news 
strategy was implemented and new roles 
and responsibilities defined. These internal 
appointees have been supported in their 
new roles with a significant investment  
in training and skills acquisition and 
investment in new technology.

Aligning our goals
A refreshed focus on career development  
is at the core of the new culture. New 
ways of working have been introduced 
across a number of areas of the business, 
in particular within STV News to embrace 
digital output, and within the Digital 
business to ensure the development teams 
are aligned to our digital products and 
growth priorities to deliver the strategy.

At the beginning of 2019 a new approach 
to goal setting, performance tracking  
and career development planning was 
introduced. ‘CheckIn’ will provide everyone 
with a clear set of objectives and goals for 
the year, each aligned to the performance 
targets of their business area and, more 
widely, to the strategic growth plan. 
Through this approach everyone will  
have at least three opportunities each 
year for a formal structured discussion 
with their manager on their progress  
and career development.

A new development framework is also 
being designed. The first phase of this will 
be targeted at increasing the company’s 
leadership capability and supporting 
colleagues identified with potential  
to grow beyond their current roles. 
Additionally it will provide development 
support for newly promoted managers. 
Finally, an element focused on supporting 
colleagues at early stage career will form 
part of the first stage of this framework. 

Future talent 
Partnerships with universities and  
colleges to invest in the talent of the 
future are highly valued. During 2018  
we have continued to provide students 
with opportunities for work experience, 
internships, industry insights and career 
planning. We are committed to continuing 
to strengthen these relationships and in 
early 2019 will announce a significant 
multi-year investment in an STV Bursary 
Scheme, to be delivered in partnership 
with the Royal Television Society.

Our support of Modern Apprenticeships  
has continued to provide a successful 
entry route direct from secondary 
education, contributing to diversity and 
widening opportunities to secure a career 
in the sector. In 2019 we will extend  
this commitment with the introduction  
of Graduate Apprenticeships in our  
digital business.

Diversity and inclusion
Our focus on diversity and inclusion  
is aimed at creating an environment 
where everyone can thrive, develop and 
succeed. Our commitment to ensuring  
all colleagues are treated with dignity, 
respect and fairness is fulfilled through 
creating a culture based on merit and 
equality of opportunity. 

A range of programmes and activities 
have continued during 2018 to widen 
access routes into STV and more widely  
to the creative industries sector.

Strategic Report27

Mean and median gender pay gap

MEAN

20.5% 

10% improvement
year on year

The mean gender pay gap is the 
difference in average hourly rates of  
pay between men and women as at the 
snapshot date of 5 April 2018, expressed  
as a percentage of male earnings. 

MEDIAN

18.5% 

7% up year on year

The median gender pay gap shows the 
difference in the midpoints of the ranges 
of hourly rates of pay for men and women 
by ordering individual rates of pay from 
lowest to highest and comparing the 
middle value.

Understanding our profile
The Company’s mean gender pay gap  
is 20.5%, an improvement of 10% year  
on year.

In common with many organisations, the 
mean gender pay gap arises as a result of  
a higher proportion of men than women 
in senior roles. The Company has set a 
target to achieve a 50:50 profile across  
the top 25% of roles by seniority by 2023. 
To support attainment of this, a range of 
measures are in place to encourage more 
women to remain with the Company and 
progress through the organisation to 
these roles. 

Gender pay report
The Company’s second Gender Pay Report, 
based on the statutory reporting date of  
5 April 2018, records data of 612 colleagues 
in employment on that date. The gender 
profile on the reporting date was 52% 
men and 48% women.

The company supports the objectives of 
gender pay reporting which are consistent 
with our broader ambition to achieve 
diversity and inclusivity across all areas  
of our business. The company is open and 
transparent about the challenges faced  
in achieving diversity and recognises this 
requires meaningful and sustained change 
– across all protected characteristics. This 
will require proactivity, continued focus  
by everyone in the business, and, where 
appropriate, targeted action. The Company’s 
‘Open Access’ charter sets out the activities 
already underway to improve diversity and 
secure equality of opportunity for all.

Gender split and gender pay gap by level

Gender pay gap (mean)

78%
7

68%
13

22%
2

32%
6

52%
301

48%
283

20.5%
612

13.7%
603

11.8%
584

Gender split

Management Board

Senior management

All staff

  Men
  Women

As at the end of April 2018, 40% of senior 
and leadership roles were held by women, 
up 6% year on year.

Removing these roles from the calculation 
of mean gender pay significantly reduces 
the gap to 11.8% (across 584 colleagues). 
Including senior management roles  
(19 colleagues) represents a gap of an 
additional 2%, resulting in a gender pay 
gap of 13.8%. Adding the management 
board (9 colleagues), represents a gap  
of a further 6.8% (bringing the reportable 
mean gender pay gap to 20.6%). 

STV Annual Report and Accounts 201828

Corporate responsibility

Mean gender pay gap and  
proportion of women and men  
in each pay quartile
Analysis of the mean gender pay gap  
by pay quartile shows the main reason  
for the Company’s gender pay gap is the 
balance of men and women in senior 
management and leadership team roles.

In the upper quartile, with a gender profile 
of 63% men and 37% women, the mean 
gender pay gap is 11.9%. Across the other 
three quartiles, the overall gender profile is 
balanced with 48% men and 52% women.

Other factors contributing to the 
Company’s gender pay gap include 
differing levels of skills and experience  
in colleagues undertaking otherwise 
comparable roles, the impact of market 
factors during recruitment, and salary 
progression arising from length of service.

We are confident that continued focus  
on progression of women through the 
organisation to achieve gender balance in 
the top 25% of roles by earnings by 2023. 
This has improved over the past year with 
a 23% increase in the number of women 
employed in these roles.

Lower

Lower middle

1.9%

1.2%

 43% Men
 57% Women

 42% Men
 58% Women

Upper middle

Upper

0.6%

11.9%

 61% Men
 39% Women

 63% Men
 37% Women

Bonus gender pay gap
The Company’s bonus gender pay profile  
is also influenced by a higher proportion  
of men than women holding senior roles. 
These roles, which attract higher levels  
of remuneration, have a higher bonus 
opportunity.

We are confident that colleagues 
undertaking equivalent roles have 
equivalent bonus opportunity,  
regardless of gender or any other  
personal characteristic. 

Within the first two bonus pay quartiles, 
there is a reverse bonus pay gap, that is 
bonus earned by female colleagues is 
greater than bonus earned by male 
colleagues. However, in the upper middle 
and upper bonus pay quartiles, which 
includes senior roles, there is a mean 
bonus gender pay gap of 21% and 19% 
respectively; however, if the management 
board are excluded from the upper 
quartile, there is a reverse gender pay  
gap of 17.5% in the upper quartile.  
This is illustrated below. 

Upper middle

Upper

21%

19%

 25% Men
 75% Women

 72% Men
 28% Women

Mean and median bonus  
gender pay gap

MEAN

40% 

28% improvement  
year on year

MEDIAN

33% 

3% improvement  
year on year

The mean bonus gender pay gap is the 
difference in average bonus payment 
between men and women in the year  
to 5 April 2018.

The median bonus gender pay gap shows 
the difference in the midpoints of the 
ranges of bonus pay for men and women 
by ordering individual payments from 
lowest to highest and comparing the 
middle value.

Proportion of men and women 
awarded a bonus
This is the percentage of men and women 
who were awarded a bonus payment in 
the 12 months leading up to the snapshot 
date of 5 April 2018. 

MEN

11% 

WOMEN

7% 

Strategic Report29

Health and Safety  
performance in 2018
STV reports work-related accidents, 
diseases and dangerous occurrences in 
compliance with the Reporting of Injuries, 
Diseases and Dangerous Occurrences 
Regulation 1995 (RIDDOR). Analysis  
of the causes of accidents provides 
valuable information for implementing 
improvements, if and when required,  
in working practices and procedures.

The Facilities Manager is the designated 
senior manager responsible for health  
and safety matters.

2018

2017

2016

Seven-day reportable 
accidents

Total of all accidents

0

7

0

2

0

11

Modern Slavery Act
The Company is committed to preventing 
human trafficking and slavery in its 
corporate activities and ensuring that  
it acts ethically and with integrity in all 
business relationships. Through the 
approach set out in the Company’s 
anti-slavery statement, effective  
systems and controls are implemented 
and enforced to ensure human trafficking 
and slavery do not take place within the 
business or across any of its supply chains.

An annual assessment of the Company’s 
operations and supply chains, which is 
incorporated into the risk assessment 
processes, is undertaken. This has not 
identified any activities that are deemed 
to represent a high level of potential for 
human trafficking or slavery.

The Company’s anti-slavery initiatives 
include:

•   the proactive review of policies and 
operating processes to ensure these 
provide protection against discrimination, 
a fair working environment and fair 
trading conditions that do not violate 
human rights;

•   a rigorous process to identify, monitor 

and manage the principal risks that have 
been identified through the business 
and its supply chains and which are  
set out in the Company’s risk register;

•   training which is delivered to staff  
on an ongoing basis to ensure that 
responsibilities to achieve compliance 
with the company’s policies are 
understood and fulfilled. Specifically, 
during 2018, staff with responsibilities  
for procurement of suppliers undertook 
training designed to support a response 
human trafficking and slavery risks.

Health and Safety
STV is committed to compliance with all 
workplace health and safety laws and 
regulations to provide a safe and healthy 
working environment. Employee health 
and accidents are monitored closely and 
health promotion programmes designed  
to reduce health risk and enhance 
employee wellbeing are regularly 
undertaken. A proactive approach to 
improve the Company’s management 
documentation systems, to provide 
suitable and sufficient information, 
instruction, training and supervision  
is in place.

First Aid training refreshers are carried  
out on a rolling basis and we have a full 
complement of 44 first aiders located 
throughout STV sites. There are 
defibrillators on site at Pacific Quay  
and Craigshaw and our First Aiders  
are trained in their use.

STV has a proactive and responsible 
attitude towards occupational road risk 
management with clear procedures in 
place that are reviewed regularly so that 
they remain appropriate and to a high 
standard. Driving standards and rules  
are communicated to staff through STV’s 
Drivers Manual and this helps maintain 
the Company’s low accident rates.

We have continued to place our News and 
Creative teams on safety training with a 
Chartered Health and Safety Consultant 
who specialises in media safety training.  
A total of 20 staff have completed the safety 
training in 2018. A further two staff have 
completed Hostile Environment Training.

In 2016, we implemented an online training 
system BeSafe, which has a number of 
modules that are tailored to individual  
job roles. Training continued in 2018, with 
modules including Manual Handling, Office 
Safety and Fire Wardens, being covered.

2018

2017

2016

14

10

16

10

14

7

71% 62% 50%

Total vehicle accidents

Number attributable  
to driver error

Percentage 
attributable to  
driver error

STV Annual Report and Accounts 2018 
30

Corporate responsibility

Environment

STV recognises that its day-to-day 
activities can, and do, have an effect  
on the environment. The Company’s 
environmental policy is aimed at reducing 
impacts on the environment and is part of 
the culture of the business. The Company is 
committed to the continuous improvement 
of its environmental performance and the 
reduction of pollution.

Throughout 2018 we have again been  
able to recycle 100% of our waste (with 
the introduction of RDF via our waste 
management contractor), resulting in  
no waste being diverted to landfill.

STV’s Green Travel Plan at the Glasgow 
headquarters encourages staff to use 
more sustainable means of transport to 
commute. To promote cycling, shower 
facilities, cycle parking and lockers are 
provided for employees. A car sharing 
initiative, matching up employees living  
in the same area, enabling them to travel 
to work together, is managed and there 
are currently 45 members of staff taking 
part in this initiative.

During 2018, STV continued recycling  
old mobile phones via ICT Reverse and  
10 handsets were recycled in this way. 
Any money raised from ICT Reverse is 
donated to the STV Children’s Appeal.

Additional info:

•   The electric car charging bays that were 
installed are proving very successful and 
are utilised every day by approximately 
10 staff and we continue to promote 
use of electric vehicles throughout  
the business

•   Since enlisting the assistance and 

guidance from ESOS (Energy Savings 
Opportunity Scheme), STV continues to 
take on many of their recommendations 
to lower our CO2 emissions

•   We have reviewed STV pool vehicles 

and leased vehicles and new vehicles 
will be of a lower CO2 rating

Reporting greenhouse gas emissions

Assessment parameters

Boundary summary 

All entities and all facilities either owned or under operational 
control were included

Materiality threshold

Materiality was set at 5%

Intensity ratio

Emissions per £m of revenue

Greenhouse gas 
emission source

Scope 1

Scope 2

Statutory total  
(Scope 1 & 2)

FY2018

(tCO2e/£m 
revenue)

FY2017

(tCO2e/£m 
revenue)

(tCO2e)

(tCO2e)

3.47

433.89

3.71

501.46

(tCO2e)

437.27

1,251.94

9.94

2,055.77

17.57

2,039.95

1,689.21

13.41 2,489.66

21.28

2,541.41

FY2016

(tCO2e/£m 
revenue)

4.16

16.94

21.10

Scope 1: emissions from activities and sources we own and control e.g. cars.
Scope 2: emissions associated with our consumption of purchased electricity, heat, steam and 
cooling, heating offices etc.

Please note: Our carbon footprint has been restated for all years in order to account for material 
changes to the conversion factors provided by Defra for company reporting purposes. 

Explanations
SCOPE 1 Travel & Transport
Increase in the travel and transport 
emissions due to:
•   During 2018 there was a slight increase 
in air travel and transport mileage 
associated with Productions.

There is no prescribed methodology under 
the regulations, but the independent 
standard we have chosen to use in order  
to ensure effective emissions management 
and transparency in reporting, is the UK 
Government’s Environmental Reporting 
Guidance (2013 version).

SCOPE 2 Energy
There was less than 1% increase in this 
area, so we have managed to maintain  
the previous year levels by continuing to 
replace lighting with LED lights (rather than 
halogen) and continuing to review the BMS 
programming to minimise electricity use.

Waste
J&M Murdoch Ltd recycles 100% of any  
of our waste via RDF (refuse derived fuel), 
so no waste is going to landfill.

GHG emissions statement 
STV has reported on all of the emission 
sources required under the Companies  
Act 2006 (Strategic Report and Directors’ 
Reports) Regulations 2013.

These regulations require us to state  
the annual emissions in tonnes of  
carbon dioxide:

i)   from activities for which we are 

responsible, including the combustion  
of fuel and the operation of our 
facilities; and

ii)  resulting from the purchase of 

electricity, heat, steam or cooling  
by us for our own use.

STV must also express its emissions by way 
of an intensity ratio to allow the comparison 
of our performance over time and also 
with other similar types of organisations.

GHG emissions are to be reported as  
a gross figure in tonnes of CO2e and  
the intensity ration we have chosen  
is CO2e per million pounds of revenue.

FTSE Russell
FTSE Russell (the trading name of FTSE 
International Limited and Frank Russell 
Company) confirms that STV Group has 
been independently assessed according  
to the FTSE4Good criteria, and has satisfied 
the requirements to become a constituent 
of the FTSE4Good Index Series. Created  
by the global index provider FTSE Russell, 
the FTSE4Good Index Series is designed to 
measure the performance of companies 
demonstrating strong Environmental, 
Social and Governance (ESG) practices. 
The FTSE4Good indices are used by a wide 
variety of market participants to create 
and assess responsible investment funds 
and other products.

Strategic Report 
 
 
31

Programming
Across the year, STV produced a series  
of TV programmes to support the work  
of the Appeal, shining a light on the issues 
faced by so many people across Scotland. 
In March, STV Children’s Appeal: Where 
Your Money Went revealed how the Appeal 
makes a real difference to communities 
across the country with STV presenters 
visiting projects who receive funding  
and support.

In the autumn, STV broadcast a series of 
programmes to highlight the work carried 
out by the Appeal to support children  
and young people across Scotland.  
The line-up of programmes featured  
a thought-provoking and revealing 
half-hour documentary looking at the 
impact of Adverse Childhood Experiences 
on young people across Scotland and the 
fundraising efforts culminated in the 
annual televised STV Children’s Appeal 
Live Show, hosted by Lorraine Kelly and 
Ross King, who announced the total sum 
raised in 2018.

Employee engagement 
In 2018 STV employees continued to be 
great ambassadors for the Appeal. Chief 
Executive, Simon Pitts, led an STV team 
who participated in Mark Beaumont’s 
gruelling round-the-world cycle. 

In 2018, STV staff raised £20,000 for  
the Appeal which was matched by the 
Company to make a £40,000 donation. 
Throughout the year, employees were 
invited to visit projects which benefit from 
Appeal funding – a valuable opportunity  
to see at first-hand the difference their 
fundraising efforts make in the community.

Charitable partnerships
Since its launch the Appeal has formed 
strong partnerships with high-profile 
corporate partners including Royal Bank  
of Scotland, Lidl, Optical Express, Quality 
Meat Scotland and Tunnock’s.

Organisations such as Wholesale 
Domestic Bathrooms, Loganair and 
Glasgow Taxis have, this year, extended 
their support for the Appeal and continue 
to raise hundreds of thousands of pounds 
and help raise the profile of an issue 
affecting so many people across Scotland.

Since the Appeal was launched, the Scottish 
Government has match funded the monies 
raised each year. In 2018, the Scottish 
Government once again committed to 
match fund the first £1 million raised  
by the STV Children’s Appeal.

Community

STV Children’s Appeal in 2018
The STV Children’s Appeal was launched  
in 2011 by STV and The Hunter Foundation 
with a commitment to making a difference 
to the lives of Scotland’s children and 
young people. In 2013, The Wood 
Foundation pledged its support for 
projects in the North East of Scotland.

In just eight years the STV Children’s 
Appeal has raised over £19 million. This 
has enabled the charity to make 1,102 
large and small awards to charitable 
projects across all 32 local authority  
areas in Scotland, providing much-needed 
support and assistance to over 79,000 
children and young people. The funding 
helps make a real difference to young lives 
by providing practical help like food and 
warm clothes; creating opportunities for 
training and employability; and enabling 
social and emotional support for those 
who need it most.

The STV Children’s Appeal is proud to 
guarantee that all the money it raises is 
invested in Scotland. All of the charity’s 
overheads are met by STV and The Hunter 
Foundation so that every penny of 
donations goes directly to helping  
those in need. 

Connecting with communities
In 2018, the Appeal continued to engage 
with communities across Scotland to 
encourage individuals, schools, businesses 
and community groups to get involved 
with the charity at a local level. 
Community-based fundraising for the 
Appeal took place throughout the year –  
a testament to the public support 
generated for the charity – with events 
ranging from a major cross-Scotland 
challenge led by Mark Beaumont, and 
Sean Batty’s Tea Party in Shetland raising 
money for Scotland’s children. Schools, 
businesses and sports teams across the 
country were invited to host their own Big 
Scottish Breakfast events to raise money 
and help give Scotland’s children the best 
start in life. The STV Children’s Appeal is 
fundraising partner for Kiltwalk and 
thousands donned their walking boots  
to take part to raise money.

STV Annual Report and Accounts 201832

Corporate responsibility

Street Soccer  
The STV Children’s Appeal has  
supported Street Soccer’s success  
over recent years.

Concept Soccer Sevens  
Concept Soccer Sevens is run by the 
Scottish Schools Football Association –  
a new partnership for the Appeal in 2018.

Big Scottish Breakfast  
Lorraine Kelly and Ross King supported 
the Big Scottish Breakfast.

Mark Beaumont  
Over 80 cyclists joined Mark Beaumont 
going round the world in a day.

Tunnock’s Tea Party  
Sean Batty’s Tunnock’s Tea Party, 
supported by Loganair, saw Sean  
joining Shetland locals for tea parties.

Strategic Report33

•   Belville Community Garden Trust 

(£24,000). This Greenock charity provides 
an open-access, urban growing facility, 
teaching food growing skills, cookery 
and construction to young people from 
disadvantaged backgrounds and acting 
as a first stepping stone to employability. 
The grant from the Scottish Children’s 
Lottery has allowed the charity to 
continue offer long-term placements  
to young people, and work with local 
schools to create an exciting outdoor 
growing space.

Increasing awareness
The Scottish Children’s Lottery promoted its 
£3 million milestone, as well as the awards 
distributed to charities across Scotland, 
through targeted media relations activities 
aimed at national and regional news titles 
and charitable sector publications.

Engagement with MSPs and MPs  
helped further raise public awareness  
and encourage online applications from 
eligible charitable organisations and 
groups across the country. In April 2018,  
a successful Holyrood event sponsored by 
Rona McKay MSP provided an opportunity 
to further build relationships with 
parliamentarian contacts and 
beneficiaries from the third sector.

Baroness Margaret Ford OBE
Chairman

The STV External Lottery  
Manager (ELM)
Established in late 2016, the STV  
External Lottery Manager (ELM) provides 
operational services, including ticket  
sales and marketing, to charitable society 
lottery, the Scottish Children’s Lottery.  
The ELM also provides wider benefits to 
the Group including access to consumer 
data, transactional service capabilities 
and data analysis capabilities. 

The ELM operates on a breakeven basis, 
invoicing operating costs to the Scottish 
Children’s Lottery. The Group recoups 
costs incurred from operating both the 
ELM and the STV Children’s Appeal. The 
ELM purchases regional airtime from the 
consumer division. Any profit generated  
by the Group from the sale of regional 
airtime, after recouping costs, is donated 
to The Group’s main social investment 
activity, the STV Children’s Appeal.

In 2018, online lottery ticket sales and 
new customer sign-ups continued to 
grow, and the launch of a retail sales 
opportunity in early 2019 will further 
support increased ticket sales.

The strategically significant target of 
cashflow breakeven for the Scottish 
Children’s Lottery was achieved on  
1 January 2019, in line with previous 
guidance. The debtor balance of  
£11.6 million gross (£6.6 million net)  
is expected to be repaid over the  
next six years. 

The funds generated by the Scottish 
Children’s Lottery – thanks to the support 
of subscribed players all over Scotland –  
are used to help children and young 
people’s charities and projects across  
four key areas: early years’ intervention, 
education and health, employment skills 
and employability, and community 
development and citizenship.

To enable funding to be channelled  
directly into appropriate good causes, 
helping children and young people across 
these vital areas, the funding awards are 
distributed through four Scottish Charitable 
Incorporated Organisations: Chance to 
Flourish, Chance to Study, Chance to 
Succeed, and Chance to Connect.

The Scottish Children’s Lottery achieved  
a major landmark in 2018, with £3 million 
raised to support children and young 
people’s charities working in all 32 local 
authorities across Scotland. Since launch up 
to 31 December 2018, a total of £3.5 million 
has been raised to support good causes.

Distributing to deserving causes 
138 grants ranging from £1,000 to 
£50,000, totalling over £2.2m, were 
distributed to Scottish charities during 
2018, with over 51,000 young people 
directly benefiting from the awards.

Examples of the charities and projects 
which have received funding include:

•   The Yard (£31,022). The charity, based  
in Fife, Dundee and Edinburgh, provides 
creative adventure play experiences that 
encourage disabled children and young 
people to have fun, take risks and build 
friendships. The charity also supports 
families by offering information, advice 
and a place to relax. With an ethos of 
child-centred and child-led play, The 
Yard supports over 1,000 families across 
the east of Scotland.

•   Moving On Employment Project 
(£20,000). The Shetland charity  
provides employability support  
and helps individuals build up their 
confidence, skills and knowledge. With  
a growing demand for support for young 
people in Shetland, including those with 
learning difficulties, social, emotional and 
behavioural difficulties and those who 
are looked after, the award from the 
Scottish Children’s Lottery has helped 
fund the charity’s Transition service, 
which helps young people with additional 
support needs in the local community.

•   Balivanich Community Leisure Area 
Group (£21,653). Located in the rural  
and remote town of Balivanich on the 
Isle of Benbecula in the Western Isles, 
the charity is committed to replacing 
the equipment at the local play park, 
and funding from the Scottish Children’s 
Lottery has helped to provide local 
children, young people and families with 
a safe, stimulating and well equipped 
space to play and develop, improving 
their overall health and wellbeing.

•   Home-Start Wigtownshire (£15,204). 
The charity, in Dumfries & Galloway, 
offers support to families with children 
under the age of five, who may be  
going through difficult times due to 
physical illness, mental health issues, 
postnatal illness, disability and social  
or geographical isolation. The Scottish 
Children’s Lottery funding has helped 
the charity offer practical and emotional 
support to local families throughout 
Wigtownshire.

STV Annual Report and Accounts 201834

Financial review
For the year ended 31 December 2018

The Group uses non-statutory measures  
of performance to give shareholders a 
better understanding of the underlying 
performance of its operations and cash 
generation. The principal adjustments 
made to the statutory results are for 
IAS19 interest, as this is a significant 
non-operational non-cash item, and  
for exceptional items, due to their 
non-recurring and often non-cash  
nature. A reconciliation of the adjusted 
results to the statutory results is included 
at note 31. These are also the first results 
reported under the new divisional 
structure and comparative figures  
have been restated where appropriate  
to aid comparison between periods.

Revenue
Total revenue increased by 8% to £125.9m 
(2017: £117.0m) reflecting strong regional 
revenue, digital revenue and productions 
revenue growth.

Broadcast division revenues were up 3%  
at £94.5m (2017: £92.0m) due to regional 
airtime growing by 24% as a result of the 
success of the STV Growth Fund. National 
airtime revenues were broadly flat as a 
weak December market offset the impact 
of the World Cup earlier in the year.

The newly established Digital division grew 
revenues by 17% to £9.6m (2017: £8.2m) 
reflecting a very strong STV Player 
performance.

Production division revenues also grew 
strongly – up 60% to £16.3m (2017: 
£10.2m) as higher value productions, 
particularly new drama The Victim,  
were delivered.

The STV ELM invoiced £5.5m of costs  
to the Scottish Children’s Lottery (SCL) 
(2017: £6.6m) and the division continues  
to operate on a breakeven basis.

Operating profit
Operating profit, before exceptional items, 
increased by 6% to £20.1m (2017: £19.0m). 
Operating profit after exceptional items 
decreased to £9.0m (2017: £18.2m).

Broadcast division operating profit was flat 
at £15.3m (2017: £15.3m) with the growth 
in revenue offset by higher sales bonus 
costs due to significant outperformance 
against targets and increased transmission 
costs. The operating margin of the 
Broadcast division also fell slightly  
to 16.2% (2017: 16.6%) caused by the 
lower profitability on higher revenues.

Digital division operating profits grew by 
27% to £4.7m (2017: £3.7m) with margins 
also expanding to 49.0% (2017: 45.1%) 
caused by high margin incremental STV 
Player revenue.

Production division operating profit 
amounted to £0.1m (2017: £nil).

The STV ELM operates on a breakeven 
basis as noted above and had a loss after 
exceptional items of £4.2m (2017: £1.6m) 
primarily due to provisions made for the 
risk of not achieving a full recovery of the 
debtor due from the SCL.

Exceptional items
A total of £11.1m cash and non-cash 
exceptional charges have been made  
in 2018 related to the closure of STV2,  
GMP equalisation and the organisational 
restructure which has taken place. These 
include £3.3m of cash exceptional costs 
which principally related to redundancy 
costs (£2.3m) arising from the closure of 
STV2 and restructuring of the business.

There are non-cash exceptional costs  
of £7.8m, with the two largest items  
being a writedown to the value of STV 
Productions’ stock following the closure  
of STV2 (£4.6m) and the impact of GMP 
(guaranteed minimum pension) 
equalisation (£1.6m).

Finance costs
Net finance costs increased to £7.1m 
(2017: £3.5m) due largely to an increase in 
impairment losses against the SCL debtor 
to the ELM to £4.2m (2017: £0.8m) offset 
by the non-cash IAS19 finance charge 
decreasing to £1.8m (2017: £2.5m). Cash 
interest costs increased to £1.1m (2017: 
£1.0m) due to slightly higher average 
interest rates.

Statutory result
The statutory result for the year after  
tax, exceptional items and IAS19 interest 
was a profit of £1.6m (2017: £11.7m).  
The Group’s effective tax rate increased  
to 17% (2017: 14%) due to a reduced level 
of prior year losses utilisation.

Earnings Per Share (EPS)
EPS before exceptional items and IAS19 
interest was up 4% at 41.1p (2017: 39.6p) 
reflecting the growth in operating profit 
partly offset by a higher effective tax  
rate of 17% (2017: 14%). On a statutory 
basis, EPS amounted to 4.2p (2017: 30.1p). 
A reconciliation is included in note 31 in 
the Notes to the Financial Statements.

Cashflow and net debt
Net debt, as defined in our banking 
covenants, at 31 December increased by 
£0.8m to £36.3m (2017: £35.5m) with the 
net debt:EBITDA ratio at 1.36x (2017: 1.41x), 
within the target range of 1.0x-1.5x on a 
covenant basis. There was a significant 
working capital inflow as sums due from 
ITV under the Network Affiliate Agreement 
(NAA) and Advertising Sales Agreement 
(ASA) related to 2017, amounting to 
£3.6m, were received in Q3. 

The SCL had a need for further working 
capital of £2.7m in 2018 but following 
changes to the cost base from 1 January 
2019, the SCL has reached cashflow 
breakeven and the Group will see a cash 
inflow in 2019 as the ELM’s debtor balance 
of £6.6m net begins to be repaid.

Strategic Report35

Viability statement
The Group has a strategic plan for the next 
three financial years which the Directors 
review at least annually. The three year 
plan reflects the Group’s strategy as set out 
on pages 6 to 40. The plan also includes a 
number of important assumptions about 
the necessary capital investments to 
implement the strategy and models the 
expected cash flows including dividends 
as well as other key financial and 
performance indicators over the period.

The Directors have used this planning 
period as the basis to assess the ongoing 
viability of the Group over the next three 
years, although the Group’s business model 
is open-ended and there is no known threat 
to its viability beyond that period.

In making the viability statement the 
Directors have also considered the 
resilience of the Group to a number of 
severe but plausible scenarios. These 
scenarios took into account the aspects  
of the principal risks disclosed on pages 39 
and 40. Accordingly, the Directors have a 
reasonable expectation that the Company 
will be able to continue in operation and 
meet its liabilities as they fall due over  
the three year period of the assessment.

Other major outflows in 2019 included 
pension deficit funding cash payments of 
£8.8m, dividends of £6.9m, £3.4m of capital 
expenditure, £2.4m of reorganisation costs 
and £3.9m of share purchases through  
the buyback programme and into the 
Employee Benefit Trust.

The Group’s preferred measure of operating 
profit converted to free cashflow, defined 
as operating profit plus depreciation, 
amortisation and share based payments, 
less working capital movements (excluding 
STV ELM) and capital expenditure, 
increased to 125% (2017: 64%) due to  
the NAA and ASA timing impact and other 
working capital movements noted above.

The Group’s £60m revolving credit and 
overdraft facility matures in June 2022 
and provides good medium term  
funding certainty.

Pensions
The IAS deficit increased to £78.5m  
(2017: £70.6m) pre-tax, £50.2m (2017: 
£58.6m) post-tax. The assumptions 
underpinning the deficit calculation are 
detailed in note 29 in the Notes to the 
Financial Statements. The 31 December 
2017 triennial valuation process is ongoing.

Balance sheet
The principal movements on the Group’s 
balance sheet were the movement in the 
IAS19 pension deficit and the debtor and 
creditor movements in working capital 
following the exceptional charges taken  
in 2018, all of which are discussed above.

STV Annual Report and Accounts 201836

Risk management

Risk appetite
STV’s risk appetite can best be demonstrated through the following table:

Risk category

Reputation

Compliance & regulatory

Financial

Technology

Opportunities

TV Market

Operational

Pensions

People & culture

Unacceptable to take risks

Higher willingness to take risks

1

2

3

4

5

6

7

8

9

10

<

<

<

<

<

>

<

<

<

>

>

>

>

>

<

>

>

>

Reputation
STV places great importance on upholding 
its high reputation and therefore has a low 
appetite for risk in conducting any activities 
that puts its reputation in jeopardy, could 
lead to undue adverse publicity or could 
lead to loss of confidence by the Scottish 
and UK political establishments or by its 
shareholders and stakeholders.

Compliance and regulatory
It is critical that STV conducts itself  
in a compliant manner at all times, 
particularly in relation to its broadcasting 
and UK Gambling Commission licences 
and it has no appetite for any breaches  
of statute or regulation.

Financial
STV aims to maintain its long term 
financial viability and overall financial 
strength although recognises that 
sometimes taking a small amount of risk 
is necessary. However, STV is comfortable 
in accepting this risk provided always that 
the potential benefits and risks are fully 
understood before developments are 
authorised and sensible measures to 
mitigate risk are established.

The above statements take priority 
over the statements made below 

Technology
STV is reliant upon various forms of 
technology for the transmission of its 
programmes and the successful operation 
of its business and has a low appetite for 
risk in these areas.

Opportunities
New opportunities, projects, collaborations, 
joint ventures, mergers and acquisitions are 
periodically considered by STV as means of 
growing its business and these inevitably 
involve some element of risk. STV has a 
strong appetite for the development of 
such opportunities provided always that 
the potential benefits and risks are fully 
understood and that appropriate 
mitigation measures are in place.

Pensions
There are shortfalls in STV’s two defined 
benefit pension schemes and while the 
investment strategy is calculated to reduce 
any material market movement impacts, 
various measures are being taken to reduce 
the deficit. STV has a low risk appetite in 
respect of its pension deficits.

People and culture
STV’s Directors and staff are the driving 
force behind its progress and achievements 
to date and accordingly it aims to employ 
the right people for the right job while 
developing the full potential of all staff.  
In this regard it considers equality, diversity, 
dignity and respect to be of paramount 
importance together with employee 
development and the health and safety  
of employees. It has a low appetite for any 
deviation from its standards in these areas.

TV market
Various aspects of the TV market are,  
to an extent, beyond the control of STV, 
such as advertising revenue; Video on 
Demand (VoD); and pay TV but are vital  
to STV’s success. Accordingly, STV has  
a modest appetite for risk in activities 
within this area.

Operational
STV faces various operational risks 
(inadequate or failed procedures, systems 
or policies) in the running of its business  
and accepts a medium level of risk around 
such areas provided that potential benefits 
and risks are fully understood and sensible 
measures are put in place to mitigate these.

Strategic ReportRisk management and internal control

Identify risks

<

Measure, control 
and monitor

<

<

Assess and 
analyse risks

<

Implement risk 
management actions

<

Develop risk 
management plan

The Board considers risk management  
to be a key business discipline designed  
to balance risk and reward and to protect 
the Group against uncertainties that  
could threaten the achievement of 
business objectives.

Risk is inherent in the Company’s business 
and activities and the review of risk and risk 
management is embedded throughout the 
Company. The ability to identify, assess, 
monitor and manage each type of risk  
to which the Company is exposed is an 
important factor in its financial soundness, 
performance, reputation and future 
success. The management of risk is 
considered to be of vital importance and  
as such, it is a matter for the full Board and 
not delegated to a committee. Accordingly, 
the Directors have overall responsibility for 
establishing and maintaining an adequate 
system of internal controls and risk 
management policies and also for 
reviewing the effectiveness of each.  
This is communicated to the Management 
Team and each member is accountable for 
all risks assumed in their respective areas 
of responsibility and for the execution of 
appropriate risk management discipline.

During the year a thorough review of  
STV’s Group risk register was carried out, 
designed to challenge and update the 
current STV risk profile through:

(i)  

(ii) 

(iii) 

 identifying any new or emerging  
risks to STV’s objectives reflecting  
the current environment and 
strategic priorities
 assessing and prioritising the  
impact and likelihood of the most 
significant risks
 considering the presence and 
operating effectiveness of key 
controls.

This has ensured that the risk register 
continues to be a current and relevant 
document allowing:

•   the key risks facing STV to be easily 

identified and summarised

•   actions taken to improve controls  

to be tracked

•   changes to the risk portfolio to be 

monitored.

The Board has approved a formal risk 
management policy, which defines the 
objectives of and commitment to risk 
management. The policy sets out the 
Group’s risk appetite together with how 
identified risks are managed and monitored 
as well as detailing how risk management 
is embedded within the Group.

During 2018, the following reviews  
were carried out by the internal auditors:  
(i) GDPR implementation, planning and 
project management; (ii) Core financial 
control framework testing; (iii) Cyber  
risk, phase II, extending coverage and 
assessment to other parts of STV’s IT 
infrastructure and operations; and (iv) 
follow up on GDPR including LIAs and 
records of processing activities.

STV has a separate cyber risk register 
which is reviewed twice a year.

The system is designed to manage  
rather than eliminate risk and internal 
control can only provide reasonable and 
not absolute assurance against material 
misstatement or loss. All points raised  
by the internal auditors were addressed 
and executive management believes  
that the control environment has been 
strengthened further by the actions taken. 
The Company has planned a complete 
refresh of the risk register which will be 
facilitated by Deloitte and will involve  
the full Management Team.

37

In addition to internal audit, the following 
key controls are in place:

•   a comprehensive financial review cycle, 
which includes a detailed budgeting 
process where business units prepare 
budgets for approval by the Board, 
monthly reporting of trading results  
for review and, where necessary, 
corrective action as well as detailed  
and regular re-forecasting

•   clearly defined management structure 

and delegation of authority to 
committees of the Board, subsidiary 
boards and associated business units
•   high recruitment standards and formal 
career development and training to 
ensure the integrity and competence  
of staff

•   regular reviews of key performance 
indicators and business risks with 
consequent steps to manage any 
matters arising

•   procedures for the approval of capital 

expenditure

•   monthly monitoring and re-forecasting 
of results against budget, with major 
variances followed up and management 
action taken where appropriate

•   ongoing procedures to identify, evaluate 
and manage significant risks faced by 
the business and procedures to monitor 
the control systems in place to reduce 
these risks to an acceptable level

•   provision to the Board and management 

of relevant, accurate and timely 
information based on comprehensive 
management information systems, 
which are continually being improved 
and updated.

A highly detailed review process 
conducted on a multi-level basis ensures 
that the consolidated Group accounts  
are prepared having taken into account 
the internal control procedures and risk 
management strategies outlined above.

The Company has a strong internal control 
and risk management system in place in 
relation both to the financial reporting 
process and the process for preparing  
the consolidated accounts. The purpose  
of these is to ensure that the internal  
and external financial statements are 
presented in accordance with the relevant 
reporting standards and the disclosure 
requirements for listed companies, as well 
as to ensure that the financial statements 
give a true and fair view, free from 
material misstatement.

STV Annual Report and Accounts 2018Regular review is vital to ensure that the 
risk culture continues to be embedded 
throughout the Company and that the  
risk framework is operating effectively.  
It also provides the Board and the Audit 
Committee with an overall view of the 
Company’s risk profile, identifying any 
major exposures and mitigating actions.

The Company has in place a 
Whistleblowing Policy through which staff 
can, in confidence, raise concerns about 
possible improprieties either in the conduct 
of others in the business or in the way the 
business is run. Concerns can relate to 
actual or potential breaches of law or 
Company policy, including those relating  
to accounting, risk issues, internal controls, 
auditing issues and related matters.  
All matters raised will be investigated  
and reported to the Audit Committee.

The risk management framework  
and internal controls system across the 
Company, which are subject to continuous 
development, provides the basis on which 
the Company has complied with the Code 
provisions on internal control. These have 
been put in place in order that the Board 
can satisfy itself that management  
has understood the risks and has 
implemented and monitored appropriate 
policies and controls, enabling the Board 
to be provided with timely information  
so that it can discharge its own 
responsibilities.

Baroness Margaret Ford OBE
Chairman

38

Risk management

The Board is satisfied that these 
responsibilities are met through applying 
the following procedures which are 
supported by the Group’s system of 
internal control:

•   using an appropriate system of 
accounting records, capable of 
operating with reasonable accuracy  
to be compliant with financial and legal 
reporting requirements. The basis used 
to prepare STV’s financial statements  
is the International Financial Reporting 
Standards (IFRS) as adopted by the 
European Union. The Company financial 
statements and Directors’ Remuneration 
Report are prepared in accordance with 
applicable law and IFRS

•   using IFRS to ensure a true and fair  

view of the state of affairs of the Group, 
including the profit or loss for the period
•   applying appropriate accounting policies 

within the framework of IFRS and 
ensuring these are consistently applied

•   making judgements and preparing 
estimates that are reasonable and 
prudent

•   operating within the guidelines of all the 
disclosure advice provided by UK statute

•   considering whether adoption of the 
going concern basis is appropriate

•   maintaining robust assurance processes 
and controls over financial reporting 
procedures

•   extending these principles to half-yearly 
reports and other reports in the public 
domain.

Identified risks are mitigated through 
unambiguous business processes with 
integrated risk management activities, 
segregation of duties and appropriate 
delegation of authority.

Each role within the Company is well-
defined with clear responsibilities and  
a transparent reporting structure. The 
Company’s business processes include 
financial controls regarding the approval 
and accounting of business transactions 
and the financial reporting process  
has controls regarding recognition, 
measurement and disclosure. These 
include the application of critical 
accounting policies and estimates,  
in individual subsidiaries as well  
as in the consolidated accounts.

Strategic Report 
39

Principal risks and uncertainties

Like most businesses, STV Group plc is 
exposed to a number of risks which could 
have an impact on its operating results, 
financial condition and prospects and 
there are rigorous internal systems to 
identify, monitor and manage any risks  
to the business.

STV’s risk register sets out the key risks 
that have been identified throughout the 
business, allocating an owner to each.  
The impact and likelihood of each risk is 
considered and risks are scored both on  
a gross and, after the current mitigating 
controls have been taken into account, a 
net basis. The effectiveness of the current 
mitigating controls is graded as strong, 
adequate or weak and any additional 
controls required are also noted. The 
register is reviewed and updated on an 
ongoing basis both at an operational level 
and on a biannual basis by the Board,  
with the Audit Committee conducting  
an in-depth annual review.

The Directors confirm they have carried 
out a robust assessment of the principal 
risks facing the Company and during 2018 
two additional risks were added to the 
register: one relating to the General Data 
Protection Regulations (‘GDPR’) which came 
into force in May 2018 and the other relating 
to cyber security, which was considered a 
principal risk. The level of risk has increased 
slightly when compared to last year.

More information on the cyber risk is set 
out below and with regard to the GDPR 
risk, STV has put in place various policies 
and procedures as well as defining roles 
and responsibilities to manage this risk.  
A Data Security Group has been established 
together with a Data Governance Manager 
and each business function now has its 
own Data Champions to promote GDPR 
awareness, implement procedures and 
train staff.

All of the risks identified have been fully 
evaluated and taken into account in 
preparing the budgets and forecasts which 
support going concern, viability statement 
and impairment assessments. The risks 
have also been reviewed and agreed with 
the internal auditors. A full refresh of the 
risk register, facilitated by Deloitte LLP,  
will be carried out during 2019.

Regulatory environment
STV’s television business is operated under 
licences which are regulated by Ofcom, 
and the key Channel 3 licences have a 
term that runs to the end of 2024. These 
Channel 3 licences contain conditions 
around contribution to public service 
broadcasting, programme production  
and compliance with Ofcom’s codes.  
As licensees, it is STV’s responsibility to 
ensure that the terms of these licences are 
adhered to and measures have been put in 
place internally to ensure that this occurs. 
In the event of any serious or repeated 
breaches, Ofcom has powers to impose 
sanctions on licensees including, in the 
most extreme circumstances, financial 
penalties or revocation of licences.

Performance of the ITV Network 
The majority of STV’s programming 
content is provided by the ITV Network. 
Therefore, its ability to attract and retain 
audiences and the advertising airtime sales 
performance of ITV’s sales house – which is 
responsible for the sale of STV’s UK national 
airtime and sponsorship to advertisers – 
are factors that affect performance.  
This relationship is managed closely,  
with regular updates on programme and 
schedule developments being provided and 
through STV’s Commercial Director who 
manages the sales relationship with ITV. 
The terms of the Airtime Sales Agreement 
with ITV were amended and simplified in 
December 2016 to provide improved 
efficiency, transparency and stability.

Dependence on advertising
STV’s sales, expenses and operating 
results could vary from period to period  
as a result of a variety of factors, some  
of which are outside STV’s control.  
These factors include general economic 
conditions; conditions specific to general 
advertising markets including the 
commercial television market; trends in 
sales, capital expenditure and other costs, 
and the introduction of new services and 
products by STV or its competitors. In 
response to an ever-changing operating 
and competitive environment, STV may 
elect from time to time to make certain 
pricing, service or marketing decisions 
that could have a material adverse  
effect on sales, results of operations  
and financial conditions.

Brexit
While there is no immediate or specific  
risk to STV, the general macroeconomic 
risk of the UK’s departure from the 
European Union (‘Brexit’) could affect the 
UK’s economic performance which in turn 
would affect advertising and would have 
an adverse impact upon the Group’s 
revenue due to STV’s dependence on 
advertising as set out above.

To the extent that this involves a decline  
in national advertising revenues, then  
the Group receives a partial offset to this 
impact through its arrangements with  
ITV plc in the Network Affiliate Agreement 
and Advertising Sales Agreement.

Cyber
Cyber risk commonly refers to any risk  
of financial loss, disruption or damage  
to a company’s reputation resulting from 
the failure of its information technology 
systems. STV is dependent on technology 
for the smooth running of its business  
and a cyber-security incident could lead  
to a loss of commercially sensitive data,  
a loss of data integrity within our systems 
or loss of financial assets through fraud. 
Vulnerability to an external attack is a 
growing worldwide issue and cyber risk 
has been subject to increased focus by  
the Audit Committee. An initial review of 
cyber risk was undertaken by the internal 
auditors, Deloitte LLP, in 2017, and a cyber 
risk register was established which is 
reviewed and updated regularly. A further 
wider review was carried out in the second 
half of 2018, the results of which were 
reported to the Audit Committee in 
November. It was found that STV was  
in a good position compared with other 
similar organisations.

Pension scheme shortfalls
The STV pension schemes’ investment 
strategy is calculated to reduce any 
market movement impacts. However, it is 
possible that the Group may be required 
to increase its contributions to cover an 
increase in the cost of funding future 
pension benefits or to cover funding 
shortfalls which could have an adverse 
impact on results and cash flow. This 
position is kept under regular review by 
the Board. The trustees appointed River  
& Mercantile Solutions (formerly PSolve)  
as investment manager for the schemes’ 
assets and this is intended to increase 
returns and meet the schemes’ long-term 
funding objectives.

STV Annual Report and Accounts 201840

Principal risks and uncertainties

Reputational and financial  
risk of lottery operation 
The Scottish Children’s Lottery was 
launched in October 2016. The Lottery 
engages the services of an External 
Lottery Manager, STV ELM Limited, which  
is a subsidiary of STV Group plc, to deliver 
the lottery product to consumers. 

The Lottery was awarded licences by the UK 
Gambling Commission and while operated 
independently of STV, in accordance with 
the requirements of these licences, it is 
provided with financial support by STV, 
which amounted to a debtor of £11.6m 
gross (£6.6m net) at 31 December 2018. 
This debtor is expected to be recovered  
by 2025 and cashflow breakeven was 
achieved on 1 January 2019.

Although responsibility for operating the 
Lottery and ensuring that the terms of the 
licence are adhered to lies with STV ELM 
Limited, there is a reputational risk to STV, 
as the holding company, from any issues 
related to the operation of the Lottery.

Internal controls have been put in place  
to ensure that the terms of the operating 
licence are adhered to, as the Gambling 
Commission has powers to impose 
sanctions on licensees in the event of any 
serious or repeated breaches, including 
financial penalties or revocation of licence.

In the event that the Lottery was 
unsuccessful then the recoverability of  
the Scottish Children’s Lottery debtor 
would be at risk.

Financial
The overall financial position of STV may 
be constrained by the Group’s leverage 
and other debt arrangements. An increase 
in LIBOR interest rates could have an 
adverse impact on the financial position 
and business results. STV is exposed to  
a variety of financial risks that arise from 
and apply to its activities: currency risk, 
credit risk, liquidity risk and cash flow 
interest rate risk. The Group’s borrowings 
are denominated in Sterling which is also 
the Group’s intra-UK net currency flow.  
The Group’s overall risk management 
programme focuses on the unpredictability 
of financial markets and seeks to minimise 
potential adverse effects on financial 
performance.

STV uses derivative financial instruments 
to hedge certain risk exposures.

Risk management is carried out under 
policies approved by the Board with 
financial risks being identified, evaluated 
and hedged in close co-operation with  
the operating divisions. The Board 
provides written principles for overall risk 
management, as well as written policies 
covering specific areas, such as foreign 
exchange risk, interest rate risk, credit  
risk, use of financial instruments and 
investing excess liquidity.

a) Currency risk
STV operates almost wholly within the UK 
and is exposed to minimal currency risk. 
The Group’s borrowings are denominated 
in Sterling which is also the Group’s 
intra-UK net currency flow. Currency risk 
arises primarily with respect to the Euro 
and US dollar and from future commercial 
transactions and trade assets and 
liabilities in foreign currencies.

b) Credit risk
STV has no significant concentration of 
credit risk apart from the £11.6m gross 
(£6.6m net) debtor from the SCL noted 
above. It has policies in place to ensure 
that sales are made to customers with  
an appropriate credit history. Derivative 
transaction counterparties are limited to 
high-credit quality financial institutions.

c) Liquidity risk
Prudent liquidity management  
implies maintaining sufficient cash and 
marketable securities, the availability of 
funding through an adequate amount of 
committed credit facilities and the ability 
to close out market positions. Due to the 
nature of the underlying business, the  
aim is to maintain flexibility in funding by 
keeping committed credit lines available.

d) Cash flow interest rate risk 
STV has no significant interest bearing 
assets and its income and operating cash 
flows are substantially independent of 
changes in market interest rates. Interest 
rate hedges are maintained to reduce the 
impact of changes in market interest rates 
on the Group’s borrowings.

Strategic Report 
 
41

Introduction to governance

Accountability
Risk is inherent in the Company’s  
business and activities and the Board has 
responsibility for establishing a framework 
of prudent and effective controls to 
enable risk to be assessed and managed. 
The review of risk and risk management  
is embedded throughout the Company 
and further information can be found  
in the Risk Management section of the 
Strategic Report on pages 36 to 38.

Remuneration
The Remuneration Committee, chaired  
by Anne Marie Cannon, ensures that our 
remuneration framework is appropriately 
structured, in a fair and responsible 
manner. The report from the Committee 
denotes the approach taken to executive 
remuneration and the work done on 
revising the Company’s Remuneration 
Policy as well as other work carried out 
during the year on this high profile topic. 
The Remuneration Policy was approved  
by shareholders at the AGM last year and 
the Committee expects it to remain in 
place until a further vote is required in 
2021. Our annual report on remuneration, 
which will be subject to an advisory vote, 
can be found on pages 56 to 61.

Relationship with Shareholders 
The AGM provides an opportunity for 
shareholders to meet the Board and to  
ask questions. Our 2019 AGM is scheduled 
for 23 April 2019 at Pacific Quay and we 
look forward to meeting the shareholders 
who are able to attend.

Compliance with the UK Corporate 
Governance Code
The Board considers that, in respect of the 
financial year ended 31 December 2018, 
the Company has complied fully with the 
UK Corporate Governance Code 2016 (the 
Code) and this section, together with the 
report by the Directors on remuneration, 
set out on pages 54 to 61, describes in 
greater detail how the principles and 
provisions of the Code have been complied 
with. The Code is published by the Financial 
Reporting Council from whom paper and 
downloadable versions can be obtained 
via its website: www.frc.org.uk.

Baroness Margaret Ford OBE
Chairman

Board of Directors
STV is committed to maintaining  
the highest standards of corporate 
governance and has created a working 
culture where honesty, openness and 
fairness are valued.

The Board is responsible for the overall 
leadership and control of STV and there  
is a formal schedule of matters reserved 
for decision by it. This includes approval  
of strategy, annual budgets, financial 
statements, significant capital 
expenditure, changes to capital structure, 
Board appointments and STV’s corporate 
governance arrangements and system  
of internal control.

The Board also delegates some of its 
responsibilities to Board Committees, 
details of which are set out on pages  
47 to 51.

Diversity
All Board appointments are based on 
merit and candidates will be considered 
against appropriate criteria, as the prime 
consideration is to maintain and enhance 
the Board’s overall effectiveness.

Diversity means positive recognition of  
the differences individuals can bring to the 
Company and how these individuals work 
together to exploit these differences for 
the benefit of the business. Information 
on the Group’s approach to diversity and 
inclusion is set out in the Strategic Report 
on pages 6 to 40 and further information 
on the number of women within the 
organisation can be found on page 27.

Effectiveness
The Board is collectively responsible for 
the long-term success of the Group with 
the over-arching aim of safeguarding 
shareholders interests and the STV culture 
requires that Directors and employees act 
with integrity and conduct themselves to 
the highest ethical standard to promote 
and maintain trust.

Performance evaluation of the Board,  
its Committees and individual Directors 
takes place on an annual basis and the 
2018 evaluation was internally facilitated. 
Further details on the process can be 
found on page 52 but the overall 
conclusion was that the Board and its 
Committees were working in an effective 
and constructive manner.

The Board is mindful of the tenure of the 
Non-Executive Directors and the benefits 
of refreshing the experience, skills and 
diversity present on the Board and further 
details of the work of the Nomination 
Committee can be found on page 48.

STV Annual Report and Accounts 201842

Board of Directors
At 14 March 2019

left to right by row, 
from top left

Baroness Margaret Ford OBE
Simon Pitts
George Watt
Christian Woolfenden
Anne Marie Cannon
Ian Steele
Simon Miller
David Bergg

Baroness Margaret Ford OBE 
Chairman
Appointed: June 2013
Committees: Nomination (Chair)

Margaret Ford has over 20 years 
experience as a non-executive Director  
and Chairman of private and listed 
companies and extensive experience of 
working with Government. She is currently 
Chairman of NewRiver REIT plc and was 
previously a non-executive director of 
Taylor Wimpey plc and Segro plc and the 
former chairman of Grainger plc, May 
Gurney plc and Barchester Healthcare 
Limited. Margaret is a trustee of the British 
Olympic Association and National President 
of the British Epilepsy Association. From 
2009 to 2012, she was a member of the 
Olympic Board and Chairman of the 
Olympic Park legacy Company. She was 
appointed to the House of Lords in 2006 
and sits as an Independent Peer. Margaret 
is Chairman of the STV Children’s Appeal 
and in March 2015, was elected a Fellow  
of the Royal Society of Edinburgh.

Simon Pitts 
Chief Executive
Appointed: January 2018 

Previously, Simon was a member of the 
executive board of ITV plc, holding the 
position of Managing Director, Online, Pay 
TV, Interactive & Technology. Over a 17 year 
career there, Simon held a range of senior 
roles and, as Director of Strategy, was one 
of the main architects of the company’s 
transformation under Archie Norman and 
Adam Crozier and also oversaw strong 
growth in ITV’s digital businesses. Simon 
was also on the board of news provider ITN 
for 8 years and prior to ITV, worked in the 
European Parliament. He is Vice Chair of 
the trustees of the Royal Television Society 
and a trustee of the STV Children’s Appeal.

George Watt 
Chief Financial Officer
Appointed: February 2001

George is a member of the Institute  
of Chartered Accountants in Scotland.  
He joined the Company in 1998 as Group 
Financial Controller and Treasurer and  
prior to this worked with KPMG’s audit  
and assurance services practice in the UK 
and also in the US. George is non-executive 
Chairman of SpaceandPeople plc, a former 
non-executive director of DeltaDNA Limited 
and is also an executive committee 
member of the Scottish Council for 
Development and Industry.

Governance43

Ian Steele 
Non-Executive Director
Appointed: November 2015
Committees: Audit (Chair); Remuneration; 
Nomination

Ian qualified as a CA in 1980 with Arthur 
Young McClelland Moores. His subsequent 
career involved time with The British Linen 
Bank, Touche Ross, Rutherford Manson 
Dowds and Deloitte. Ian recently retired  
as Senior Partner for Deloitte in Scotland 
and Northern Ireland. Prior to retiring, he 
had been on the UK Board of Deloitte LLP 
for over eight years. Ian was a Corporate 
Finance Advisory Partner with Deloitte and 
was Head of Global Advisory for some three 
years and has recently joined the Council 
of The Institute of Chartered Accountants 
of Scotland. Ian is a non-executive director 
of Killinchy Aerospace Holdings Limited, 
the principal trading subsidiary of which  
is Martin-Baker Aircraft Company Limited 
and is Chairman of Iomart Group plc.

David Bergg 
Non-Executive Director
Appointed: May 2018
Committees: Remuneration; Audit

David has worked in the broadcasting 
industry for over 30 years – at ITV, the 
BBC, Sky, TV-am and Channel Five. David 
started his broadcasting career in a 
number of ITV regional audience research 
teams (including Grampian Television  
in the late 1980s), before moving into 
marketing and programme acquisition 
roles and then embarking on a succession 
of senior scheduling positions. David was 
Director of Programme Strategy at ITV  
for 20 years from 1997 to 2017. He retains 
extensive contacts at senior levels in the 
broadcasting and programme production 
sectors in the UK and USA.

Anne Marie Cannon
Non-Executive Director
Appointed: November 2014
Committees: Remuneration (Chair); Audit

Anne Marie has over 35 years experience 
in the energy industry and investment 
banking. For the past 14 years Anne Marie 
was a senior advisor at Morgan Stanley 
specialising in international upstream 
mergers and acquisitions. Anne Marie has 
previously held financial and commercial 
roles with Shell UK, J Henry Schroder 
Wagg and Thomson North Sea and was 
an executive director on the boards of 
Hardy Oil and Gas and British Borneo. She  
is currently a non-executive director at 
Premier Oil plc, Aker ASA and Aker Energy 
AS and is Deputy Chair of Aker BP ASA.

Simon Miller 
Senior Independent Director
Appointed: December 2016
Committees: Nomination

Simon is an experienced director and  
chair with exposure to a wide range of 
financial, commercial and manufacturing 
businesses, holding executive and non 
executive roles. He is currently chairman  
of Brewin Dolphin Holdings PLC; chairman 
of Blackrock North American Income  
Trust plc; chairman of JP Morgan Global 
Convertibles Income Fund Ltd and formerly 
a non-executive director of Scottish 
Friendly Assurance Limited. Simon read 
Law at Cambridge and is a Barrister at Law.

Christian Woolfenden 
Non-Executive Director
Appointed: June 2014
Committees: Audit

Christian has extensive operational, 
consumer marketing and digital 
experience and is currently Managing 
Director of Photobox. Previously, he was 
CMO for Lyst.com and Managing Director 
of Paddy Power and prior to that has held 
both finance and marketing roles across 
key European businesses. Christian is a 
non-executive director of Rentify Ltd.

STV Annual Report and Accounts 201844

Corporate governance report

Governance structure

External auditors
Elected at the AGM. Review the  
financial statements to ensure they provide  
a ‘true and fair’ account of past financial 
performance and current financial position.

<>

Audit Committee
Monitors the integrity of the  
financial statements and reviews  
internal financial controls.

<>

Internal Audit
Provides independent assurance  
that risk management, governance  
and internal control processes are  
operating effectively.

>
<

>

>

Shareholders in general meetings
The Company’s highest  
decision-making body. Exercises  
its authority via these meetings.

<>

The Board of Directors
Elected by shareholders, the Board  
led by the Chairman,is responsible for  
the Company’s organisation and  
the administration of its affairs.

<>

<

<

<

Executive Directors
Manage the Company’s operations within the  
framework of rules established by the Board.

<>

Nomination Committee
Nominates Board and  
Committee members.

Remuneration Committee
Sets the policy for remuneration  
of executives and determines the  
total remuneration package for  
each Executive Director.

Management Team
Drives the implementation of the Company’s strategic priorities 
while addressing critical business issues and opportunities.

Principles statement
STV Group plc is fully committed to the highest standards of corporate governance, believing that such standards are vital to 
overall business integrity and performance and considers it crucial that it conducts itself honestly, transparently and responsibly. 
During the financial year ending 31 December 2018, the Company was subject to the provisions of the UK Corporate Governance 
Code (2016 Code) and the Board considers that it has complied with all relevant provisions of the 2016 Code.

The Board has a critical role to play in shaping business performance while creating and delivering long term return for 
shareholders. This requires it to determine business strategy and the Company’s appetite for risk; to monitor management’s 
performance in delivering against that strategy and ensure that the risk management measures and internal controls put in place 
are appropriate and effective. The Board must ensure that the funding and talent available to the business will support it in the 
longer term and must remain aware of the Company’s obligations to its shareholders and other stakeholders, responding to their 
needs with transparent reporting and active engagement.

Board of Directors
The membership of the Board throughout the year and up to the date of signing the financial statements was as follows:

Chairman

Baroness Margaret Ford OBE

Chief Executive Officer

Simon Pitts (appointed 3 January 2018)

Chief Financial Officer

George Watt

Non-Executive Directors

 Simon Miller (Senior Independent Director) 
Christian Woolfenden  
Anne Marie Cannon  
Ian Steele 
David Bergg (appointed 1 May 2018)

George Watt is leaving STV on 30 April 2019. Lindsay Dixon will be appointed Chief Financial Officer in May 2019.

The powers of the Directors (including in relation to the issue or buy back of shares) are exercisable in accordance with the 
Companies Act and the Company’s Articles of Association. Any amendments to the Company’s Articles of Association require  
a special resolution in accordance with the Companies Act 2006.

Board of Directors

  12.5%  Chairman
  25% 
  62.5%  Non-Executive Directors

Executive Directors

Governance45

Board appointment, balance and independence
The Board has considered the independence of the Non-Executive Directors and regards all of the current Directors to be of 
independent character and judgement. 

The Non-Executive Directors’ mix of skills and wide-ranging business experience is a major contribution to the proper functioning  
of the Board and its Committees, ensuring that matters are debated and that no individual or group dominates the Board’s 
decision-making processes. Non-Executive Directors have a particular responsibility for ensuring that the business strategies 
proposed are fully discussed and critically reviewed and their collective experience and broad range of skills gained through a 
range of sectors means they can constructively challenge management in relation both to the development of strategy and 
performance against the goals set by the Board.

The Non-Executive Directors do not participate in any share option or pension scheme of the Company.

All Directors have access to the advice and services of the Company Secretary and, at the Company’s expense, the Company’s 
legal advisors. The Company Secretary is an employee of the Company and attends all meetings of the Board and its Committees. 
She is responsible for making sure that all Board procedures are observed and for advising the Board on corporate governance 
matters. She also has responsibility for ensuring the flow of information within the Board, its committees and between senior 
management and Non-Executive Directors.

Board responsibilities
The roles of Chairman and Chief Executive are separate with a clear division of responsibility between them, which is set out in 
writing and approved by the Board. The Board delegates responsibility for the day to day running of the business through the Chief 
Executive to executive management while the Board provides constructive challenge to management which is necessary to 
create accountability and drive performance. This results in an environment that creates and preserves value for shareholders.

The Chairman is responsible for leadership of the Board, ensuring its effectiveness and that Directors receive accurate, timely  
and clear information, as well as setting the agenda. She provides a conduit for communication to and from shareholders and 
facilitates the contribution of the Non-Executive Directors while ensuring constructive relations between the Executive and 
Non-Executive Directors.

The Board has responsibility for making all key strategic, management and commercial decisions which are necessary for the 
conduct of the Company’s business as a whole, including the approval of corporate strategy, annual budgets, interim and full  
year financial statements and reports, dividends, accounting policies and all significant capital projects, acquisitions and disposals. 
The Chief Executive and his management team are responsible for developing the appropriate business strategy and, once 
approved by the Board, for ensuring that the strategy is effectively implemented in accordance with the approved operating  
plan and within a sound system of internal controls to achieve the agreed objectives. He creates a framework of strategy, values, 
organisation and objectives to ensure the successful delivery of results, and allocates decision making and responsibilities 
accordingly. Compliance with policies and achievement against objectives is monitored by the Board through monthly 
performance reporting and budget updates.

It is the duty of all Directors to promote the success of the Company for the benefit of its members as a whole, and in doing so,  
to have regard, amongst other matters, to the:

•  likely long term-consequences of any decision
•  interests of the Company’s employees
•  need to foster the Company’s business relationships
•  impact of the Company’s operations on the community and the environment
•  desirability of maintaining a reputation for high standards of business conduct
•  need to act fairly as between members of the Company.

The Senior Independent Director is available to shareholders should they request a meeting or have concerns which they have 
been unable to resolve through normal channels or when such channels would be inappropriate. He provides a communication 
conduit between the Chairman and the Non-Executive Directors and is responsible for leading the Non-Executive Directors’ 
discussion on the Chairman’s performance at the annual performance review.

The Board recognises that it is accountable to the Company’s shareholders for good governance to ensure efficient and effective 
management in order to deliver shareholder value over the long-term. Each Director is able to devote the time necessary to 
discharge their respective responsibilities effectively.

STV Annual Report and Accounts 201846

Corporate governance report

Board meetings
Attendance of Board members at Board and Committee meetings held in 2018 is set out below:

Number of meetings held:

Attendance:
Baroness Margaret Ford OBE

Simon Pitts

George Watt

Simon Miller 

Michael Jackson (retired 26 April 2018)

Anne Marie Cannon

Christian Woolfenden

Ian Steele

David Bergg (appointed 1 May 2018) **

Board

Audit  
Committee

Remuneration 
Committee

Nomination  
Committee

8

8

8

8

8

2

8

8

8

5

3

1*

3*

3*

1*

–

3

3

3

2

3

2*

1*

–

–

2

3

–

3

1

4

4

1*

–

4

–

–

–

4

–

*  Attended at the invitation of the respective Chairman.
**  Appointed to the Remuneration Committee and Audit Committee on 28 June 2018.

The Board meets regularly, at least eight times a year with additional meetings taking place as and when required. The Board  
has adopted a schedule of matters reserved for its decision which can be found on the Company’s website at www.stvplc.tv,  
the principal matters being approval of:

•   financial statements and shareholder circulars; dividend policy; significant changes in accounting policies or practices
•   Board and committee appointments and terms of reference; terms and conditions of Non-Executive and Executive Directors
•   the Company’s long-term objectives and commercial strategy; annual operating and capital expenditure budgets
•   material contracts and significant variations in terms of the Company’s borrowing facilities
•   corporate activity, which is subject to the City Code on Takeovers and Mergers or of a material nature
•   major changes to the Company’s pension schemes, share schemes and treasury policy
•   risk management, internal control policies and corporate governance arrangements.

All Directors attended the 2018 annual Strategy Day in November and in addition to a presentation from the Executive Directors 
looking ahead to 2019, a presentation on the latest viewing trends and their implications for STV was given. Richard Williams, MD of 
Digital and David Mortimer, MD of Production each shared their early thoughts on their new roles, the market and early priorities and 
Commercial Director, Peter Reilly provided greater insight into the new revenues being considered by his team. Suzanne Burns, HR  
and Communications Director presented the steps planned to bring about cultural change within STV, covering people, organisation, 
working environment and communication. Directors agreed that with the highly engaged Management Team in place together with 
dedicated staff, the Company was well positioned to realise its future growth potential and continue to deliver to shareholders.

When a Director is unable to attend or dial in to a Board or Committee meeting, he or she receives the papers for consideration at 
that meeting and has the opportunity to discuss any issues or make any comments in advance and, if necessary, follow up with 
the Chairman of the relevant meeting.

Board focus
The main areas of Board focus during 2018 included:

Operational and financial performance, including monitoring
•   receipt of operational and financial updates at each Board meeting
•   review of monthly finance reports, including details of performance against budget and the Company’s financial position
•   approval of the Annual Report and the full and half-year financial results
•   approval and declaration of dividends
•   approval of the 2019 Budget
•   approval of viability statement

Strategy
•   presentations on initiatives to grow revenue
•   approval of the Company’s strategy
•   discussion on various regulatory issues
•   approval of the three year plan

Governance47

Corporate development
•   agreement of STV’s corporate objectives and values for 2018

 Governance and risk
•   consideration of the appropriateness of the financial statements being prepared on a going concern basis
•   review and approval of the Risk Register
•   approval of the internal audit plan for 2019
•   approval of the 2019 AGM Resolutions
•   approval of the Gender Pay Report
•   approval of the appointment of David Bergg
•   approval of the appointment of Lindsay Dixon
•   performance evaluation
•   consideration of the Group’s risk appetite and risk management

Investor relations
•   review of institutional feedback following meetings between the Company’s broker and shareholders after both the full  

and half year results

•   review of the draft analysts’ results presentations, when reviewing the Company’s full and half-year financial results

Corporate Social Responsibility
•   involvement in the STV Children’s Appeal 2018

Board committees
The Board is supported by the Audit, Remuneration and Nomination Committees.

Leadership

Board of Directors

•  Determines long-term direction and strategic aims
•  Sets framework of appropriate and robust controls
•  Ensures efficient and effective operation of the business
•  Engages with shareholders and stakeholders

>

>

>

Audit Committee

•   Monitors the integrity of the published 

financial statements

•   Reviews the effectiveness of internal 

financial controls

•   Reviews the operation of the risk 

management process

•   Discusses with the Company’s auditors, 

matters arising from their work

•   Reviews the scope of work and reports 

produced by the internal auditors

•   Monitors and reviews the effectiveness 
of the internal audit function and the 
external auditors

•   Considers the Group’s risk appetite

Remuneration Committee
•   Determines and agrees with the  

Board the framework for the 
remuneration policy

•   Reviews the ongoing appropriateness 
and relevance of the remuneration 
policy

•   Approves the design of, targets for,  

and payments from any performance 
related pay schemes

•   Reviews the design of all share 

incentive plans

•   Determines the remuneration 

packages for Executive Directors  
and other senior executives

•   Reviews and notes annually the 

remuneration trends across the Company

Nomination Committee
•   Reviews the structure, size and 

composition of the Board

•    Reviews succession plans and makes 

recommendations to the Board

•   Identifies and nominates candidates  

for approval of the Board taking 
diversity into account

•   Recommends to the Board  

membership of the Board Committees

>

>

>

Page 49
Audit Committee Report

Page 54
Remuneration Committee Report

Page 48
Nomination Committee Report

An evaluation of the work and effectiveness of each of these Committees during the year was conducted, the results of which 
concluded that each was operating in an effective manner and carrying out its respective delegated duties efficiently. The Board 
and its Committees will continue to review critically their procedures, effectiveness and development throughout the year ahead 
with any concerns or observations raised with the Chairman.

STV Annual Report and Accounts 201848

Corporate governance report

Remuneration Committee
The members of the Committee during the year were:

Anne Marie Cannon (Chairman)
Michael Jackson (retired 26 April 2018)
Ian Steele
David Bergg (appointed 28 June 2018)

The activities of the Remuneration Committee are described within the report by the Directors on remuneration which can be 
found on pages 56 to 61. The written terms of reference of the Remuneration Committee set out various considerations when 
determining the Company’s remuneration policy, such as ensuring:

•   Executives are provided with appropriate incentives to encourage enhanced performance which is in line with the risk appetite 

of the Company and its long term strategic goals;

•   individuals are rewarded in a fair and responsible manner for their individual contributions to the success of the Company 

without being paid more than is necessary and having regard to the views of shareholders and other stakeholders;

•   a significant proportion of Executive Director remuneration is structured so as to link rewards to corporate and individual 

performance and is designed to promote the long-term success of the Company.

The Committee is obliged to ensure that contractual terms on termination and any payments made are fair, that failure is not 
rewarded and that the duty to mitigate loss is fully recognised. It will review and note annually the remuneration trends across 
the Group taking these into account when setting remuneration for the Executive Directors especially with regard to salary 
increases. Copies of the terms of reference are available on request and on the Company’s website www.stvplc.tv

Report from the Nomination Committee
The members of the Committee during the year were:

Baroness Margaret Ford OBE (Chairman) 
Simon Miller 
Ian Steele

The Nomination Committee has written terms of reference which are available on request and on the Company’s website  
www.stvplc.tv

The Nomination Committee’s focus in the first half of the year was the appointment of an additional Non-Executive Director as 
Michael Jackson was stepping down at the AGM in April 2018. Bird & Co., which has no other connection with STV, was appointed 
to assist with the process, the result of which was the appointment of David Bergg on 1 May 2018. David has extensive knowledge 
of commercial broadcasting and brings a wealth of experience after a stellar executive career which began in the television 
industry in Scotland in the 1980s. His sector knowledge and insight will be hugely valuable as STV’s business grows.

It was announced that George Watt, Chief Financial Officer would be leaving in March 2019 and accordingly the process of finding  
a new CFO was commenced. Ridgeway Partners, which has no other connection with STV, was appointed to lead the search for 
suitable candidates. The Committee considered the alignment of Board composition with Company strategy and a vigorous  
and robust process thereafter began whereby the specification for the role and the main attributes required by the successful 
candidate were discussed and agreed. The need to ensure that the Board as a whole had the necessary skills to secure its long 
term success was agreed to be vital and following a series of interviews with several exceptional quality candidates, a short list 
was agreed. While all were considered to be high calibre individuals, the preferred candidate was Lindsay Dixon. The Committee’s 
recommendation of this appointment to the Board was unanimously agreed and Lindsay Dixon will join the Company during  
May 2019 from William Grant & Sons Limited where she holds the role of Group Financial Controller. 

Diversity
STV believes that diversity is wider than simply gender and aims to hire the best candidates with the widest range of skills  
and experience, whatever their background or gender. A range of programmes and activities continued during 2018 to increase 
access routes into STV and the wider creative industries sector. The Board is committed to improving diversity in its membership  
in the broadest sense as a diverse Board provides a range of perspectives, insights and challenges that are needed to support 
good decision making.

STV takes the concept of diversity seriously and further details can be found on page 26. Diversity is about recognising, respecting 
and valuing the differences each person can bring and the Board appreciates that it is crucial to the achievement of the Group’s 
strategic objectives. Diversity of perspective on the Board is vital and having Directors from different backgrounds with the right 
mix of talent, skills and experience ensures that decisions are challenged in a credible manner and ‘group think’ is avoided. 

Governance49

Board   

Management Team 

Staff

  25%  Women
  75%  Men

  22%  Women
  78%  Men

  48%  Women
  52%  Men

During 2018, STV set a target to achieve gender balance across the top 25% of roles by earnings over the next five years.

Report from the Audit Committee
The members of the Committee during the year were:

Ian Steele (Chairman)
Christian Woolfenden
Anne Marie Cannon
David Bergg (appointed 28 June 2018)

The Audit Committee is chaired by Ian Steele who has recent and relevant financial experience.

The Committee is authorised by the Board to investigate any activity within its terms of reference and to seek any information  
it requires from any employee. All employees are directed to co-operate with any request made by the Committee. The Audit 
Committee has written terms of reference and these are available on request and on the Company’s website www.stvplc.tv

At the invitation of the Committee, meetings are attended by the Chairman, Chief Executive Officer, Chief Financial Officer and  
the Group and Corporate Finance Manager. Representatives from both the external and the internal auditors also attend each 
meeting and the Committee meets separately with senior management and the external auditors.

The Chairman of the Audit Committee reports to the subsequent meeting of the Board on the Committee’s work and the Board 
receives a copy of the minutes of each meeting. The papers considered by the Committee are available to any Director who is  
not a member should they wish to receive them. The Committee’s effectiveness is reviewed annually as part of the Board 
evaluation process.

The Audit Committee and the Board place great emphasis on the objectivity of the Company’s auditors PricewaterhouseCoopers 
LLP (PwC) in their reporting. PwC were appointed auditor in 2013 following a tender process and KPMG has carried out tax work  
for the Company since 2016.

The audit partner and manager attend all Audit Committee meetings to ensure full communication of matters relating to the 
audit. The auditors have confirmed to the Committee that in relation to their services to the Company they comply with UK 
regulatory and professional requirements, including Ethical Standards issued by the Auditing Practices Board and that their 
objectivity is not compromised.

The auditors are required each year to confirm in writing to the Committee that they have complied with the independence  
rules of their profession and regulations governing independence having taken into consideration matters such as the individual 
independence of members of the engagement team and the firm as whole and the nature of any non-audit work undertaken. 
Before PwC takes on any engagement for other services from the Company, careful consideration is given as to whether the 
project could conflict with its role as auditor or impair its independence or infringe the EU Audit rules. This includes consideration  
of the safeguards which are in place to mitigate the risks to independence.

In general, the auditor may not provide a service which:

(a) 
(b) 
(c) 
(d) 

  creates a mutuality of interest
  places the auditor in a position to audit their own work

results in the auditor acting as a manager or employee of STV

  puts the auditor in the role of advocate for STV.

During the year the Committee reviewed the Company’s interim and full year results prior to publication as well as its risk 
management procedures and the revised risk register, incorporating relevant, social, ethical and environmental risks.

STV Annual Report and Accounts 2018 
 
 
 
50

Corporate governance report

Significant issues considered by the Audit Committee in relation to the 2018 financial statements included the following:

Deferred production stock
Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost and net realisable value. 
Programme costs are expensed in line with expected future revenues, which is a judgemental area. An impairment review was 
carried out following management change in June 2018 and an impairment of £4.6m was recorded. This was based on a detailed 
forecast of future secondary sales prepared by management, taking into account historic experience and expected future trends. 
A further review was performed at the year end and an additional impairment of £0.4m was recorded. Management’s treatment 
and disclosures in relation to deferred production stock were considered to be appropriate.

Pensions
The assumptions in relation to discount rate, salary increases, RPI and CPI were reviewed and were all within a range that 
management considered appropriate as well as being consistent with assumptions being used by other companies. A formal 
health study was undertaken in 2016 by a third party covering approximately 40% of the pensioner members of the Group’s two 
defined benefit pension schemes. This provided information for the triennial valuation process and year end mortality assumptions. 
Management’s treatment and disclosures in relation to IAS19 were considered to be appropriate.

SCL debtor recoverability
As a new venture which has received significant financial backing from the Group, the assumptions around the future expected 
progress of the SCL were considered. In particular, the key objective of reaching cashflow breakeven in 2018 was reviewed and 
considered to have a reasonable expectation of being achieved. The cashflow breakeven point was reached on 1 January 2019.

The disclosure of the debtor balance due from the SCL as non current was also deemed appropriate given the timing of breakeven 
and the likely recoupment of the debtor balance over the following five years from 2019. The change in the timing and probability 
of the recoverability of the debtor resulted in an additional IFRS9 provision of £4.2m being required. Management’s treatment and 
disclosures in relation to the SCL debtor were considered to be appropriate.

Independence of the external auditor
The Audit Committee is responsible for approving non-audit work and in order to preserve the auditor’s objectivity and independence, 
the Company has a policy regulating the provision of non-audit services by the auditors. The Chief Financial Officer must obtain 
the approval of either the Chairman of the Audit Committee or another Committee member if the preference is to use the auditors 
and must provide an explanation as to why the auditors are the most suitable supplier of services bearing in mind the EU Audit 
rules. A case by case decision is therefore necessary and the auditors cannot be engaged for non-audit work without reference  
to the Audit Committee. It is felt that this process ensures shareholders receive value for money and the Audit Committee keeps 
this policy under review. PwC also has an internal process whereby pre-engagement approval of all non-audit services is required 
to be given by the Audit Partner.

During the year under review, the non-audit work carried out by PwC consisted solely of covenant reporting and the Audit Committee 
agreed that PwC was the most suitable supplier.

There will always be projects for which the external auditor is best placed to perform the work to the extent that its skills and 
experience along with its knowledge of the Company makes it the most appropriate provider. While it is important that the 
independent role of external auditors in reporting to shareholders is not compromised, it is equally important that the Company  
is not deprived of expertise when and where it is needed.

External audit effectiveness
With regard to the requirement for the Audit Committee to assess the effectiveness of the external audit process, feedback is 
sought from the Audit Committee, the Chief Financial Officer as well as STV’s finance team. This covers various aspects of the 
external audit process, including the audit team; how the audit is both planned and executed; the role of management; and 
communication. Comments are considered by the Audit Committee and relayed to the auditors and to management. Following  
this process, the Audit Committee concluded that the external audit process operated effectively and efficiently.

Internal audit
Deloitte LLP (Deloitte) are the Company’s internal auditors and the primary focus of their internal audit programme is to provide 
assurance over key revenue streams and operating costs. Deloitte review systems and processes and ensure that the Company  
is operating effectively, efficiently and economically and in accordance with legislative requirements and professional standards. 
Its work is designed to provide insights into the internal control environment and efficiencies of key processes, as well as providing 
feedback on the effectiveness of interfaces between the business and enabling functions.

Deloitte attends all meetings of the Audit Committee and provides update reports on which specific areas have been reviewed  
in terms of the planned internal audit for the year, together with an evaluation of the current controls and the key findings and 
recommendations.

The Board reviews the internal control process and its effectiveness on an ongoing basis to ensure it remains robust and to identify 
any control weaknesses and can confirm that no significant failings or weaknesses were identified in relation to the review.

Governance51

Committee activities
The principal activities undertaken by the Board Committees during 2018 included:

Month

January

February

February

Committee

Nomination

Activity

NXD succession

Remuneration

Consideration of performance under 2017 Bonus Plan

Audit

Review of Year End Results

Review of Auditor report on Year End Results

Review of Prelim Announcement

Review of Annual Report

Review of Independence of Auditors 

Approval of Internal Audit Plan for the year

Review of internal controls/risk management

Committee Performance Evaluation

February

Remuneration

Approval of Remuneration Report, 2018 remuneration  
and Committee Performance Evaluation

April

June

August

Nomination

Nomination

Audit

Approval of NXD appointment

Appointment of NXD to sub committees

Review of Half Year Results

Review of Auditor report on Half Year Results

Internal Audit update

Review of internal controls/risk management

November

Audit

Annual Business Risk Review

November

December

Internal audit update 

Nomination

CFO succession planning

Remuneration

Review of Remuneration Policy and NXD fees

Performance Evaluation

Management Team
The Management Team comprises the Executive Directors; the Managing Directors of Broadcast, Digital and Productions; 
Commercial Director; Director of Operations and Delivery; HR & Communications Director; and the Head of Legal and Regulatory 
Affairs. The purpose of the team is to drive the implementation of the Company’s strategic priorities while addressing critical 
business issues and opportunities. The team meets weekly and is focused on Group-wide performance with the emphasis on 
collaboration and teamwork and ensures that there are clear lines of accountability.

Training and development
All Directors are given a comprehensive introduction to the Company’s business and continuing development is provided through 
briefing sessions in the course of regular Board meetings covering business specific and broader regulatory issues and including 
presentations from members of senior management. Directors are also provided with and encouraged to take up opportunities  
to meet major shareholders.

Development and training of Directors is an ongoing process. Throughout their period in office the Directors are regularly updated 
on the Company’s business; legal matters concerning their role and duties; the competitive environments in which the Company 
operates; and any other significant changes affecting the Company and the market sector of which it is a part. In addition, the 
Board regularly receives presentations from senior managers within the Company to ensure that Directors’ knowledge, skills and 
familiarity with the Company’s businesses are updated and maintained. Board training and development is considered as part  
of the annual performance evaluation exercise and during the year the Chairman confirmed with each Director that they were 
content with the level of training and development given.

STV Annual Report and Accounts 201852

Corporate governance report

Performance evaluation
The effective functioning of the Board is key to the success of the Company and STV recognises that Board evaluation is extremely 
valuable in contributing to Board effectiveness: a formal appraisal encourages all Directors to reflect on what the Board has 
accomplished, as well as on what it should be doing, how it operates and whether any improvements can be made.

Accordingly, each year evaluation is undertaken in order to assess the Board, its committees, the Directors and the Chairman.  
The process aims to enhance effectiveness and also provides an opportunity for the Non-Executive Directors – through their 
exposure on other Company boards – to draw on their experience and to suggest areas of best practice. As in previous years,  
the 2018 process was an internal exercise facilitated by the Company Secretary and it has been agreed to have an external 
facilitator for the 2019 annual performance evaluation.

The evaluation is conducted using a detailed questionnaire which canvasses the opinions of the Directors on a wide range  
of matters including Board composition, Board meetings and processes, Board performance, the performance of individual 
Directors as well as the Board’s communication both with external stakeholders and the Company’s senior management.

Directors were asked to complete the questionnaire and return it to the Company Secretary who collated and anonymised the 
results before providing a comprehensive and detailed report to the Chairman. The report covered all comments and suggestions 
made together with the rating allocated to each question by Directors. Thereafter, the Chairman held one to one meetings with 
the Non-Executive Directors to discuss the results. The Senior Independent Director spoke with all Directors individually to 
evaluate the Chairman’s performance.

On completion of the 2018 performance evaluation, the performance of each Director was found to be effective and the mix  
of skills and experience on the Board was felt to be appropriate.

Measured against the principal duties expected of it, and building upon the progress of previous years, the Board continued to 
operate effectively and to meet in full its obligations to support management, to monitor performance across a wide area, and  
to maintain its strategic oversight. Accordingly, the process concluded that the Board provides the effective leadership and control 
required for a listed company. It was recognised that there was open dialogue between all Directors enabling issues to be raised 
and dealt with and meetings were well chaired with an appropriate level of involvement outside formal meetings. It was suggested 
that Board meetings be longer to allow more in depth reviews into specific areas of the business and that additional opportunities 
for interaction with the Management Team be arranged.

The evaluation process further concluded that the Board was made up of strong and independent minded Non-Executive Directors 
each of whom made a significant contribution to the overall success of the Company and who demonstrated full commitment in 
their respective roles. All were able to allocate sufficient time to the Company enabling them to discharge their responsibilities 
effectively. The Chairman reported the results of the evaluations at the Board meeting held on 17 December 2018. The Nomination 
Committee confirmed to the Board that the contributions made by the Directors offering themselves for re-election at the AGM in 
April 2019 continue to be effective and that the Company should support their re-election.

Re-election
Directors stand for election by shareholders at the first Annual General Meeting following their appointment and thereafter for 
re-election at intervals of no more than three years. At each AGM, at least one third of the Directors are required to retire. Copies of 
the Non-Executive Directors’ terms and conditions of appointment are available for inspection at the Company’s registered office 
and will be available at the Annual General Meeting.

The Chairman and other members of the Board recommend that the Directors retiring be re-elected and their biographies can  
be found on pages 46 and 47. The Chairman has confirmed that the Directors retiring and seeking re-election have been subject  
to performance evaluation and as part of this evaluation the Chairman confirms that they continue to demonstrate commitment 
to their role and continue to fulfil their functions responsibly.

Tenure of Non-Executive Directors and Chairman

More than 6 years

  n/a 
  50%  4-6 years
  33%  2-4 years
1-2 years
  n/a 
Less than 1 year
  17% 

Governance53

Relations with shareholders
STV believes that open and regular dialogue with investors is the basis for a trusted relationship. Its corporate website  
(www.stvplc.tv) has information for institutional and private shareholders alike and shareholders seeking information  
may contact the Company directly throughout the year. In addition, STV has an electronic communication facility to allow 
shareholders to receive information more quickly and in a manner more convenient for them.

The Board recognises the importance of having continual engagement with its shareholders and fully supports the principles  
of the Code which encourage open dialogue between companies and their shareholders. The Board welcomes and encourages 
the participation of all shareholders at the Company’s Annual General Meeting at which the Chief Executive provides a detailed 
presentation on the activities and performance of the Group over the preceding year. All Directors attend the AGM so shareholders 
have the opportunity to meet with them to discuss particular areas of focus and ask any questions.

Shareholders by type

  97% 
  1% 
  2% 

Institutionals
Board of Directors
Other individuals (excl. Directors)

Institutional shareholders
STV undertakes a comprehensive programme of meetings and events for institutional investors and research analysts throughout 
the year and the Board are kept fully informed of feedback given to the Chief Executive and Chief Financial Officer in the course of 
their extensive round of investor meetings. The Board routinely receives updates on significant movements on the share register, 
analysts’ consensus forecasts and market sentiment.

The Chairman, the Senior Independent Director and other Non-Executive Directors are available to meet with shareholders to 
discuss governance and strategy, and develop a balanced understanding of their issues and concerns and various meetings have 
taken place with shareholders during the year. Discussions at these meetings are conveyed to all Directors in order that each can 
develop an understanding of major shareholders’ views on the Company.

Communication with major shareholders, analysts and the financial press is maintained throughout the year and feedback  
from major shareholders is regularly sought and reviewed by the Board. Copies of analysts’ research relating to the Company  
are circulated to all Directors upon publication and a brief analysis of the shareholder register is prepared for each Board meeting.

Detailed reviews of the Company’s performance and financial position are included in the Chairman’s statement, the Chief 
Executive’s review and the Performance Review, which the Board uses to present a balanced and comprehensive assessment  
of the Company’s position and prospects. Such communication is designed to establish a mutual understanding of objectives.

Significant minority voting
At the 2018 Annual General Meeting (‘AGM’), a significant minority of shareholders opposed resolution 13 which dealt with 
approval for the allotment of an additional 5% of the issued share capital on a non-pre-emptive basis, to be used for the  
purposes of acquisition funding.

Of the votes cast, 75.34% of shareholders voted in favour of this resolution and in accordance with guidelines, a letter was sent  
to the Investment Association for inclusion in its Public Register. STV noted that the resolution was entirely standard as had been 
confirmed by its lawyers and that a recommendation to vote against it had been made by PIRC on the basis that best practice 
would be to seek a specific authority from shareholders in relation to a specific transaction if such situation arose.

STV appreciates that some shareholders generally oppose share issuances without pre-emptive rights above 5% and therefore  
the vote against this resolution was not specific to STV. However, STV has decided not to put this particular resolution before 
shareholders at the 2019 AGM. 

Private shareholders
We are always pleased to hear the views of our private shareholders and to answer queries by telephone or in writing through 
emailing our Company Secretary jane.tames@stv.tv. We encourage shareholders to make maximum use of our website to access 
Company reports, notices of meetings and general shareholder information. Shareholders can also check their shareholding at 
any time by visiting the Registrar’s website at www.signalshares.com 

STV Annual Report and Accounts 2018 
54

Remuneration report

Annual Statement
I am pleased to introduce the Directors’ Remuneration Report for 2018. This was an important year for the Company with key 
changes to the executive team and the undertaking of a strategic review of the business. The Board are fully supportive of the 
new three-year strategic plan, announced in May, and the Remuneration Committee are satisfied the current remuneration policy 
and framework is aligned with the new strategic priorities whilst delivering an appropriate incentive structure to support delivery 
of the plan and shareholder expectations.

In addition to the wider changes across the Company during 2018, it was also a significant year for the Remuneration Committee  
as we consulted with shareholders on the triennial review of the Remuneration Policy. This was voted upon and overwhelmingly 
approved at the AGM in April 2018. The Committee are highly aware of the increased focus on executive remuneration. We continue 
to closely monitor developments in guidance and principles to ensure that our approach meets shareholders’ expectations.

Board appointments
At the beginning of 2018 Simon Pitts took up his appointment as CEO. Full details of his remuneration, including details of the 
arrangements to compensate for incentive awards forfeited from his previous employer, which were fully in line with our Recruitment 
Remuneration Policy, were set out in last year’s report. All of these awards and payments have been made during 2018 and are 
covered in this report.

Further pending Board changes were announced in late 2018 as long-serving CFO, George Watt, confirmed his intention to embark 
upon a non-executive portfolio career following 20 years with the Company. George will serve his full contractual notice period, 
continuing to support Simon Pitts in implementing the strategic growth plan.

2018 incentive outcomes
Despite a backdrop of extensive organisational change and challenging market conditions, the financial performance of the 
business was strong. Additionally, considerable progress was achieved by all of the executive team in implementing the change 
process to enable the formation of an organisation capable of delivering the new strategic plan.

This performance and progress has resulted in payments being triggered under the annual bonus plan. Full details of the 
performance outcomes and associated awards are set out in the report.

Finally, we remain committed to open and ongoing dialogue with our shareholders and are confident that our current incentive 
structure is appropriately aligned with the new strategy and growth ambitions for the Company.

Anne Marie Cannon
Chairman of the Remuneration Committee
14 March 2019

Governance55

Directors’ Remuneration Policy 
The Directors’ Remuneration Policy (‘the Policy’), determined by the Company’s Remuneration Committee (‘the Committee’), was 
approved by shareholders at the 2018 Annual General Meeting and is available in full on the Company’s website: www.stvplc.tv  
or from the Company Secretary. Full details of votes cast in relation to remuneration at the 2018 AGM, including the Directors’ 
Remuneration Policy, are set out on page 61 of this report. 

Illustrations of application of remuneration policy
The graphs below demonstrate how pay varies with performance for the Executive Directors based on the Remuneration Policy  
for Executive Directors.

In October 2018, it was announced that George Watt will step down as Chief Financial Officer to pursue a portfolio career. George 
Watt will leave the Company’s employment and resign from the Board in April 2019, having served his contractual notice period  
of six months and supported a smooth succession process.

Lindsay Dixon has been appointed Chief Financial Officer to succeed George Watt and will take up the role and join the Board 
during May 2019. Her remuneration package was determined in accordance with the Remuneration Policy and is set out in  
the undernoted illustration of the application of the policy.

Chief Executive Officer – Simon Pitts

Chief Financial Officer – Lindsay Dixon

£1.6m

£1.4m

£1.2m

£1.0m

£0.8m

£0.6m

£508,700

£1,433,450

28%

36%

£868,325

12%

30%

£0.4m

£0.2m

£0

100%

59%

36%

£0.8m

£0.7m

£0.6m

£0.5m

£0.4m

£0.3m

£0.2m

£0.1m

£0

£779,100

28%

36%

£462,850

12%

29%

£261,600

100%

59%

36%

  LTIP
  Annual bonus
  Fixed pay

Minimum

On target

Maximum

Minimum On target

Maximum

Assumptions used in determining the level of pay-out under given scenarios are as follows:

•   Minimum – reflects fixed pay only. For the Chief Executive Officer this comprises base salary as at 1 January 2019, benefits 

allowance (£15.5k), and cash in lieu of pension contributions at 20% of salary. For the Chief Financial Officer this will comprise 
base salary on appointment, benefits allowance (£15.5k) and cash in lieu of pension contributions at 7% of salary in accordance 
with the 2018 amendment to the Remuneration Policy.

•   Target – reflects fixed pay, target bonus (62.5% of salary) and LTIP awards (100% of salary) vesting at threshold performance 

(25% of maximum).

•   Maximum – reflects fixed pay, maximum bonus (125% of salary) and LTIP awards vesting in full (100% of salary).

Service contracts
When setting notice periods the Committee has regard to market practice and corporate governance best practice. Notice periods 
will not be greater than 12 months.

Director

Executive

S Pitts

G Watt

L Dixon

Director

Non-Executive

Baroness Ford

S Miller

C Woolfenden

A M Cannon

I Steele

D Bergg

Date of contract/letter of appointment

Unexpired term

Notice period by Company/Director

3 January 2018

27 February 2001

 4 December 2018

Rolling contract

Rolling contract

Rolling contract

12 months/6 months

12 months/6 months

12 months/6 months

Date of contract/letter of appointment

Date(s) of (re)appointment

Unexpired as at March 2018

1 June 2013

2 December 2016

1 June 2014

1 November 2014

1 November 2015

1 May 2018

26 April 2018

25 April 2017

25 April 2017

25 April 2017

26 April 2018

–

2 years 1 month

1 year 1 month

1 year 1 month

1 year 1 month

2 years 1 month

–

STV Annual Report and Accounts 201856

Remuneration report

Consideration of shareholder views
The views of the Company’s shareholders are very important and the Committee welcomes constructive feedback with respect  
to the remuneration policies or structure which we take on board to formulate our arrangements. An extensive consultation  
with shareholders was undertaken in early 2018 in advance of the renewal of the Remuneration Policy at the 2018 AGM.

Annual Report on Remuneration
This section of the report sets out how the Policy will be implemented in 2019 and how it was implemented during 2018.  
Some sections of this report, where indicated, have been audited.

As noted in the Chairman’s Annual Statement, George Watt will step down in April 2019. His successor, Lindsay Dixon, will take  
up her appointment in May 2019. Her remuneration arrangements, as set out below, are in line with the Remuneration Policy  
as approved by shareholders at the 2018 AGM. 

Statement of implementation of remuneration policy for 2019
Executive Directors
The salaries for 2019 are set out below:

Executive Director

S Pitts

G Watt

L Dixon

2018 salary 
£000

2019 salary 
£000

% increase

400

230

–

411

237

230

2.75%

2.75%

–

Salary levels of employees throughout the Company were increased by an average of 2.75% in January 2019. 

Benefits and pension will be in line with the Remuneration Policy. As a new executive appointment, Lindsay Dixon’s pension  
will be set at the reduced level of 7% of salary, in line with pension benefits provided to employees across the business.

For 2019, Simon Pitts will participate in the annual bonus which will operate in line with the Remuneration Policy. The maximum 
opportunity is 125% of salary. 

Lindsay Dixon’s participation in the plan will be pro-rated to reflect the date of commencement of employment. George Watt will 
not participate in the annual bonus in 2019. The annual bonus will operate in line with the Remuneration Policy. The maximum 
bonus opportunity for Executive Directors is 125% of base salary. 

The bonus will be based on stretching targets set for the performance measures in the table below. 

Performance measure

Operating profit*

Cash flow**

Personal objectives

Total

*  Operating profit pre exceptional items.
**  Cash generated by operations.

Weighting

Maximum bonus contribution 
(% of salary)

50%

25%

25%

62.5%

31.25%

31.25%

125%

The Committee is of the opinion that the personal objectives are commercially sensitive, and that it would be detrimental  
to the interests of the Company and its shareholders to disclose them in full at this time. However, the objectives will relate  
to key success factors in progressing and delivering the strategic growth plan, including:

•  Maximising the value of the Broadcast business by delivering high quality, cost effective news and entertainment;
•  Driving digital growth through the STV Player;
•  Building STV Productions into a world class production business.

It is the Committee’s intention to disclose the targets and performance measures in full after the end of the financial year  
if the Committee is satisfied the targets are no longer sensitive.

In 2019, Simon Pitts and Lindsay Dixon will receive awards under the LTIP at the level of 100% of salary. George Watt will not 
participate in the LTIP for 2019. These will vest after three years and will be subject to a two-year holding period post vesting.

Governance 
57

Non-Executive Directors
The fees payable in 2019 are set out below. Fees were increased by 2.75% in January 2019 in line with the increase applied  
to employees across the Company:

Non-Executive Director

Chairman fee

Basic Non-Executive Director fee

Additional fees: Senior Independent Director

Chairing the Audit or Remuneration Committee

£000

128

39

13

5

Single total figure of remuneration
Executive Directors (audited)
The table below sets out the single total figure of remuneration for the Executive Directors for the 2018 financial year.  
Historical data covering the past ten years is set out on page 60.

Executive Director

Financial 
year

Salary
£000

Taxable 
benefits
£000

Annual 
bonus
£000

Long-term 
incentives
£000

Pension
£000

S Pitts

G Watt

2018

2017

2018

2017

400

–

230

226

16

–

16

16

359

–

207

90

–

–

30

23

80

–

45

45

Sub total 
excluding 
buy-out
£000

855

–

528

400

Other
£000

645

–

–

–

Total
£000

1,500

–

528

400

Notes
Taxable Benefits – Includes a taxable cash allowance in lieu of benefits-in-kind, including life assurance and private medical insurance.
Annual Bonus – This includes the value of bonus earned in respect of the relevant financial year. For 2018, 20% of this will be deferred into shares  
for three years for Simon Pitts. 
In accordance with the terms of his departure, the annual bonus payment earned by George Watt in 2018 will be paid in cash.
Pension – Both Executive Directors receive a taxable cash allowance in lieu of pension and life assurance.
Other – This relates to Simon Pitts’ buy-out package paid to compensate for forfeited remuneration from his previous employer. As disclosed in last 
year’s Directors’ Remuneration Report, this constitutes an immediate cash payment of £187,000, a share award to the value of £56,000 and awards 
of STV Group plc deferred shares, which vest in phases over the period to 2021. The shares have been valued based on a share price of 309.5p, being 
the share price on the date of grant.

Annual bonus (audited)
The table below sets out the targets and performance achieved against these for the year ended 31 December 2018.

Annual contribution (% salary)

Performance targets

Actual performance outcome

Performance condition

Weighting

Threshold

Maximum

Threshold

Maximum

(£m)

(% salary)

S Pitts

G Watt

Operating profit*

Cash flow**

Personal objectives

50%

25%

25%

6.25%

62.5%

£17.1m

£21.8m

£20.1m

43% £173,246

£99,928

3.125%

31.25%

£21.4m

£27.4m

£24.8m

20%

£80,007

£46,148

3.125%

31.25%

See below

27%  £106,250

£61,285

Total

100%

12.5%

125%

89% £359,503

£207,361

*  Operating profit pre exceptional items.
**  Cash generated by operations.

The personal objectives relate to key strategic priorities of the business; progression of the business plan and delivery of 
shareholder value.

The key personal objective assigned to Simon Pitts was the development and implementation of a refreshed strategy. This plan, 
designed to deliver sustainable, profitable growth, was developed in early 2018 and announced to stakeholders in May 2018.

Related to the development of a new strategy was an objective to implement an organisational structure and culture capable  
of delivering the refreshed strategy whilst maintaining strong commercial and delivery focus across all areas of the business. 
Significant progress has been made against this objective by the end of 2018, with a new organisational structure successfully 
established, key appointments have commenced employment and begun to implement the growth plan. A number of important 
commercial deals have been secured which will, in relation to the wider long-term aims of the new strategy, set the business up  
to deliver the growth plan.

Overall significant progress was achieved against all personal objectives, resulting in awards against this element of the bonus 
plan at 85% of bonus potential (27% of base salary).

STV Annual Report and Accounts 201858

Remuneration report

Long-term Incentive Plan (audited) 
The table below sets out the achieved performance for the 2016 Long-term Incentive Plan:

EPS
(50% of award)

Non-broadcast operating profit  
(30% of award)

Relative TSR vs. FTSE Small Cap 
(20% of award)

Performance period

Annualised 
growth

1/1/16-31/12/18

Not achieved

Final year 
performance 
FY2018

Vesting

Ranked TSR vs. 
Group

£6.7m

65%

Below median

Vesting

Nil

Vesting

Nil

Overall 
vesting

19.7%

The 2016 Long-term Incentive Plan will vest in June 2019. Awards will vest at 19.7% as only one of the performance targets –  
non-broadcast operating profit which accounts for 30% of the total award – was achieved. George Watt participated in this plan 
and will receive an award of 11,962 shares on the release date (2 June 2019) and will be exercisable for 6 months thereafter.

Scheme interests awarded in 2018 financial year (audited)
The table below shows awards made to the Executive Directors during 2018 under the LTIP. As George Watt was under notice  
at the date of grant of award, he did not participate in the 2018 plan.

Executive Director

Award type

Basis of award

Face value of award

Threshold vesting

Performance period

S Pitts

LTIP

LTIP

100% of salary

*£400,000

25% of maximum

1/1/18-31/12/20

Buy-out

 **£402,000

25% of maximum

Various**

 Calculated using the closing share price 323 pence on the date prior to the date of award.

* 
**   Calculated using the closing share price 309.5 pence on the date prior to the date of grant, will vest in tranches as follows.  

24,196 shares vest in March 2019, 75,228 shares vest in March 2020 and 30,372 shares vest in March 2021.

The awards granted under the LTIP in 2018 will vest after three years subject to the following performance targets:

Performance measure

Calibration of targets

EPS

Annualised growth in adjusted EPS from FY17 to FY20

Non-broadcast  
operating profit

Relative TSR

Operating profit for non-broadcast activities in FY20

Ranked position of the Company’s total shareholder 
return (‘TSR’) against the constituents of the FTSE  
Small Cap Index (using 3 month averaging)

Weighting

Threshold vesting 
(25% of maximum)

Maximum  
vesting

12%

£11.0m

7%

£4.0m

Median

Upper quartile

50%

30%

20%

There is no vesting for below threshold and straight-line vesting between threshold and maximum.

Payments for loss of office (audited)
No payments for loss of office were made during the year.

George Watt will leave the Company’s employment and step down from the Board in April 2019 and will be afforded good leaver 
status in respect of all elements of remuneration. George Watt will receive contractual benefits of base salary, benefits allowance 
and pension allowance until the date of termination of employment. As he is under notice of resignation, George Watt will not 
participate in the 2019 annual bonus plan nor will he be included in the grant of award of the 2019 LTIP.

Payments to past Directors (audited)
No payments were made to past Directors during the year.

All employee share plans
A new three year Save As You Earn Option Plan (‘SAYE’) was launched in October 2018 at a price of 360 pence per share. Neither  
of the Executive Directors participated.

External appointments
During 2018, George Watt received £25k as a non-executive director of SpaceandPeople plc. In accordance with the Company’s 
policy, Executive Directors are entitled to retain their fees.

Governance59

Non-Executive Directors (audited)
The table below sets out the single total figure of remuneration for each non-Executive Director. Non-Executive Directors do not 
participate in any of the Company’s incentive arrangements nor do they receive any benefits.

Non-Executive Director

Baroness Ford

C Woolfenden

A M Cannon

I Steele

S Miller

D Bergg

Financial 
year

Basic fees
£

Additional fees
£

Total fees
£

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

125,000

125,000

38,250

32,500

38,250

32,500

38,250

32,500

38,250

40,833

25,500

–

–

–

–

5,000

5,000

7,500

5,000

5,000

12,750

3,334

–

–

125,000

125,000

38,250

37,500

43,250

40,000

43,250

37,500

51,000

44,167

25,500

–

Notes
Additional fees in 2018 relate to the fee structure whereby the basic Non-Executive fee was £38,250 per annum with an additional fee of £5,000  
per annum payable for chairing either the Audit or Remuneration Committees and an additional fee of £12,750 per annum payable to the Senior 
Independent Director. 

Statement of Directors’ shareholding and share interests (audited)
Under the current policy, Executive Directors are required to build up a shareholding equal to 150% of salary. Non-Executive 
Directors are required to build up a shareholding equivalent to their basic fee over a three-year period. The table below summarises 
the Directors’ interests in shares and the extent, where applicable, to which the shareholding requirements have been achieved.

Number of 
beneficially
owned 
shares*

Number 
of nil cost 
options

Number of 
SAYE options 
subject to 
conditions

Number of 
unvested
LTIP
awards at 
31/12/18

Total 
interests 
held at 
31/12/18

Monetary 
value of 
shares at 
31/12/18**

Shareholding 
requirements 
(% salary)

Current 
shareholding 
(% salary/ 
basic fee)

Requirement
met***

Director

Executive

S Pitts

G Watt

9,589

–

271,321

40,000

Non-Executive

Baroness Ford

25,958

C Woolfenden

A M Cannon

I Steele

S Miller

D Bergg

9,092

9,042

8,000

5,000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

464,297

9,589

34

122,780

311,321

1,102

–

–

–

–

–

–

25,958

9,092

9,042

8,000

5,000

–

92

32

32

28

18

–

150

150

100

100

100

100

100

100

9

477

72

84

74

65

35

–

n/a

Yes

n/a

n/a

n/a

n/a

n/a

n/a

*  Beneficial interests include shares held directly or indirectly by connected persons.
**  Value in £000; share price as at 31/12/18 was 354 pence per share.
***  Not applicable as three-year period to acquire is ongoing.

STV Annual Report and Accounts 201860

Remuneration report

Dilution
The following table sets out the current level of dilution against the limits in the Bonus Plan and sets out the commitments  
to issue shares made during the financial year reported:

Maximum

10% dilution in ten years

5% dilution in ten years

Current dilution

Additional dilution during  
the year in question

9.16

4.40

0

0

The bonus plan and the long term incentive plan are subject to a limit of 10% in ten years.

Performance graph and table
The graph below shows the Company’s performance, measured by total shareholder return (‘TSR’), compared with the 
performance of the FTSE Small Cap and FTSE All Share Media indices. The FTSE Small Cap index will be used for performance 
measures under the new LTIP the FTSE All Share Media index provides a comparison of performance in the media sector.

800

700

600

500

400

300

200

100

0
2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

FTSE Small Cap index

FTSE All Share Media Index

STV Group plc

Single figure of total remuneration
The table below shows the Chief Executive Officer’s remuneration over the past 10 years.

Chief Executive Officer

Single figure of total
remuneration
(£000)

Bonus pay-out 
(as % maximum 
opportunity)

Long-term incentive 
vesting rates 
(as % maximum 
opportunity)

S Pitts

R Woodward

R Woodward

R Woodward

R Woodward

R Woodward

R Woodward

R Woodward

R Woodward

R Woodward

855*

697

807

2,269

661

601

696

958

614

418

72

32

29

49

46

54

31

15

75

–

–

13.8%

–

100%

–

–

100%

–

–

–

Year

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

* Excludes buy-out, see page 57.

Governance 
 
 
61

Percentage change in Chief Executive Officer’s remuneration
The table below shows the percentage change in the salary, benefits and annual bonus of the Chief Executive Officer and all 
employees (on a per capita basis) between 2017 and 2018.

Chief Executive Officer

All employees

Salary

2.75%

2.75%

Taxable 
benefits

–

–

Bonus

n/a

n/a

Relative importance of spend on pay
The table below sets out the relative importance of spend on pay in the 2016 and 2017 financial years. These were the most 
significant outgoings for the Company in the last financial year.

Significant distributions

Overall spend on pay

Dividend or share buy back

2018

2017

% change

£23.5m

£20.4m

£7.5m

£6.8m

15%

16%

Consideration by the Directors’ of matters relating to Director’s remuneration  
Members of the Committee
During the year, the Committee comprised of the following independent Non-Executive Directors; Anne Marie Cannon (Chairman); 
Michael Jackson (retired 26 April 2018); Ian Steele; and David Bergg (appointed 28 June 2018). The Committee met three times 
during the year.

The Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and the senior 
management board and for setting the remuneration packages for each Executive Director. The Committee also has oversight  
of the remuneration policy and packages for other senior members of staff. The Committee has formal terms of reference which 
describes its full remit and which can be downloaded from the Company’s website, www.stvplc.tv.

Advisers to the Committee
The Committee seeks independent advice to assist in considering executive remuneration. This includes updating the Committee 
on trends in compensation and governance matters and advising the Committee in connections with the design and operations  
of the Company’s incentive arrangements.

During the year, the Committee received advice from Deloitte LLP. Deloitte LLP is a member of the Remuneration Consultants’ 
Group and has signed up to that Group’s Code of Conduct on executive remuneration consulting. On that basis, the Committee  
is satisfied that the advice received was objective and independent. Deloitte LLP was also the Company’s internal auditor during 
that period. The Committee reviewed the nature of the services provided and was satisfied that no conflict of interest existed in 
the provision of these services, and that the advice provided was objective and independent. The total fees paid to Deloitte LLP 
during the year for advice to the Committee were £15,900.

In the course of its deliberations during the period under review, the Committee sought the assistance of the Chairman on matters 
relating to the Directors’ performance and remuneration.

The Chairman, Chief Executive Officer and the HR & Communications Director attend meetings by invitation.

Statement of voting at general meeting
The table below shows the remuneration related votes at the AGM held on 26 April 2018.

2017 Remuneration Report

2017 Remuneration Policy

29,280,853

23,755,066

98.79

80.15

358,891

5,884,715

19.85

Votes for

% Votes against

%

1.21

Total votes cast

Votes withheld*

29,641,192

29,641,192

1,448

1,411

* A vote withheld is not a vote in law and counts neither for nor against a resolution.

Anne Marie Cannon
Chairman of the Remuneration Committee 
14 March 2019

STV Annual Report and Accounts 201862

Directors’ report

The Directors present the Directors’ report, together with the audited accounts for the year ended 31 December 2018. The 
Directors’ report comprises pages 62 to 64 and the sections of the annual report incorporated by reference are set out below:

Directors during 2018 financial year – See page 44 
Greenhouse gas emissions – See page 30 
Employee diversity and inclusion – See page 26 
Principal risks – See pages 39 and 40

Risk management – See pages 36 to 38
Corporate governance report – See pages 41 to 53 
Employee involvement – See page 26

Dividends
The proposed total dividend for 2018 is 20.0p per share – an increase of 18% on 2017 (17.0p). During 2018 the final 2017 dividend  
of 12.0p per share was paid together with the interim dividend for 2018 of 6.0p per share. A final dividend of 14.0p per share has 
been declared which, subject to approval at the AGM in April, will be paid on 31 May 2019, to shareholders on the register at  
12 April 2019.

Share capital
The Company announced a share buyback programme on 22 September 2017 and as at 14 March 2019 the Company has 
completed the buyback of 356,094 ordinary shares of 50p each, the aggregate consideration of which was £1,255,279. Each of 
these shares was cancelled upon purchase. Consequently, on 14 March 2019 there were 39,192,137 ordinary shares of 50p each  
in issue, each with one vote and no shares are held in treasury.

The rights and obligations to the Company’s shares are set out in its Articles of Association. Details of Directors interests in shares 
can be found on page 59.

As at 14 March 2019, the Group had been notified of the following interests of 3% or more in its shares:

Shareholders

Crystal Amber Advisers

Slater Investments

Columbia Threadneedle Asset Mgt

UBS Global Asset Mgt

Chelverton Asset Mgt

Schroder Inv. Mgt

Majedie Asset Mgt

Cavendish Asset Mgt

Shares held

7,197,893

3,750,743

3,661,029

2,339,842

2,100,000

2,065,693

2,000,000

1,429,100

%

18.37

9.57

9.34

5.97

5.36

5.27

5.10

3.05

Principal activities
The principal activities of the Group are the production and distribution of content across multiple devices and platforms, including 
television broadcasting, and the sale of advertising airtime and space in these media. The Group continues to focus on its television 
and digital media businesses and is also involved in supporting charitable activities including the operation of STV ELM to provide 
services to the Scottish Children’s Lottery.

Compliance
Part of the information that fulfils the Companies Act requirements of the Directors’ Report can be found in the Financial Review 
on pages 34 and 35. The Group’s subsidiaries are listed in note 17 of the Company financial statements and details of the principal 
risks and uncertainties facing the Group can be found on pages 39 and 40.

Directors and officers of the Company and its subsidiaries have the benefit of a Directors’ and Officers’ liability insurance policy. 
The Company’s Articles of Association also provide that every Director and other officer of the Company is to be indemnified out  
of the assets of the Company against any liability he or she incurs in defending any proceedings brought against them (provided 
that judgement is not given against them).

Directors have a statutory duty to avoid situations where they have or can have, any interest that conflicts or possibly may conflict 
with the interests of the Company. A Director will not be in breach of that duty if the relevant matter has been authorised in 
accordance with the Articles of Association by the other Directors. The Directors confirm that there have been no such conflicts 
during the year to 31 December 2018.

Governance63

Annual General Meeting
Details of the 2019 AGM, together with the Notice of AGM can be found on pages 103 to 108.

Directors
The Directors of the Company and their profiles are detailed on pages 42 and 43. All of these Directors served throughout the  
year under review with the exception of David Bergg who was appointed to the Board as a Non-Executive Director on 1 May 2018.

The Articles of Association of the Company require Directors to submit themselves for re-election every three years. In addition  
all Directors are subject to election at the first opportunity after their appointment to the Board.

Donations
The Group made no political donations during the year (2017: £nil).

Voting rights and restrictions on transfer of shares
None of the ordinary shares carry any special rights with regard to control of the Company. There are no restrictions on transfers 
of shares other than certain restrictions which may from time to time be imposed by laws or regulations such as those relating  
to insider dealing and pursuant to the Company’s share dealing code, whereby the Directors and designated employees require 
approval to deal in the Company’s shares.

The Company is not aware of any arrangements between shareholders that may result in restrictions on the transfer of securities 
or voting rights. Further details of the rights, restrictions and obligations attaching to the share capital of the Company, including 
voting rights, are contained in the Company’s Articles of Association. The Articles may only be amended by special resolution  
at a general meeting of shareholders. Copies are available by writing to the Company Secretary and are also open to inspection  
at Companies House.

The STV Group plc Employee Benefit Trust, which is used to acquire and hold shares in the Company for the benefit of employees, 
waives its right to vote and to dividends on the shares it holds which are unallocated.

Change of control
All of the Company’s employee share plans contain provisions relating to a change of control. On a change of control, options and 
awards granted to employees under the Company’s share plans may vest and become exercisable, subject to the satisfaction of 
any applicable performance conditions at that time. Certain of the Company’s credit facilities and banking arrangements contain 
change of control clauses under which lenders may cancel their commitments and declare all outstanding amounts immediately 
due and payable.

The Channel 3 broadcasting licences require STV, as the license holder, to notify Ofcom on a change of control. Ofcom would 
thereafter require to determine that any proposed new license holder was a fit and proper person to hold the licence. There are  
no other significant agreements that would take effect, alter or terminate upon a change of control following a takeover bid.

The Scottish Children’s Lottery, which holds licences awarded by the UK Gambling Commission, engages the services of STV ELM 
Limited, which is a subsidiary of STV Group plc, to deliver the lottery product to consumers. Although the lottery is operated 
independently of STV, in accordance with the requirements of these licences, STV provides financial support and if there is a 
change of control of STV, STV ELM is obliged to notify the UK Gambling Commission who may thereafter review the licences.

Statement of Directors’ Responsibilities
The Directors are responsible for preparing the Annual Report, the Directors’ Remuneration Report and the financial statements  
in accordance with applicable law and regulations.

Company law requires the Directors to prepare the financial statements for each financial year. Under that law the Directors have 
prepared the Group and Company financial statements in accordance with International Financial Reporting Standards (IFRSs) as 
adopted by the European Union. Under company law the Directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of the affairs of the Group and Company and the profit and loss of the 
Group and Company for that period. In preparing these financial statements the Directors are required to:

•   select suitable accounting policies and then apply them consistently
•   make judgements and estimates that are reasonable and prudent
•   state whether applicable IFRSs as adopted by the European Union and applicable UK Accounting Standards have been followed 
subject to any material departures disclosed and explained in the Group and parent company financial statements respectively
•   prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue  

in business.

The Directors consider that the annual report and accounts for the year ending 31 December 2018, when taken as a whole, is fair, 
balanced and understandable and provides the information necessary for shareholders to assess the Company’s position and 
performance, business model and strategy.

STV Annual Report and Accounts 2018 
64

Directors’ report

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and enable 
them to ensure that the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 and, 
as regards the Group financial statements, Article 4 of the IAS Regulation.

They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps in the 
prevention and detection of fraud and other irregularities.

Independent Auditors and Disclosure of Information
So far as the Directors are aware there is no relevant audit information (that is information needed by the Group’s auditors in 
connection with preparing their report) of which the Group’s auditors are not aware. Each Director has taken all steps that he or 
she ought to have taken as a Director in order to make him or herself aware of any relevant audit information and to establish that 
the Group’s auditor is aware of that information.

Directors’ Statement pursuant to the Disclosure and Transparency Rules
Each of the Directors, whose names and functions are listed on pages 42 and 43 confirm that, to the best of his or her knowledge 
and belief:

•   the Group financial statements which have been prepared in accordance with IFRSs as adopted by the EU, give a true and fair 

view of the assets, liabilities, financial position and profit of the Group; and

•   the Strategic Report includes a fair review of the development and performance of the business and the position of the Group, 

together with a description of the principal risks and uncertainties that it faces.

The Directors are responsible for the maintenance and integrity of the Group’s website and legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

By order of the Board

Baroness Margaret Ford OBE
Chairman
14 March 2019

Governance65

STV Group plc consolidated financial statements
Independent auditors’ report to the members of STV Group plc

Report on the audit of the financial statements
Opinion
In our opinion, STV Group plc’s group financial statements and 
parent company financial statements (the ‘financial statements’):

Our audit approach: Overview
Materiality
•   Overall group materiality: £857,306 (2017: £775,000), based  

on 5% of profit before tax and exceptional items.

•   give a true and fair view of the state of the group’s and of  

the parent company’s affairs as at 31 December 2018 and of  
the group’s profit and the group’s and the parent company’s 
cash flows for the year then ended;

•   have been properly prepared in accordance with International 

Financial Reporting Standards (IFRSs) as adopted by the 
European Union and, as regards the parent company’s 
financial statements, as applied in accordance with the 
provisions of the Companies Act 2006; and

•   have been prepared in accordance with the requirements of  
the Companies Act 2006 and, as regards the group financial 
statements, Article 4 of the IAS Regulation.

We have audited the financial statements, included within  
the Annual Report and Accounts (the ‘Annual Report’), which 
comprise: the consolidated and parent company balance sheets  
as at 31 December 2018; the consolidated income statement  
and consolidated statement of comprehensive income, the 
consolidated and parent company statements of cash flows, and 
the consolidated and parent company statements of changes in 
equity for the year then ended; and the notes to the financial 
statements, which include a description of the significant 
accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law.  
Our responsibilities under ISAs (UK) are further described in the 
Auditors’ responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we  
have obtained is sufficient and appropriate to provide a basis  
for our opinion.

Independence
We remained independent of the group in accordance with  
the ethical requirements that are relevant to our audit of the 
financial statements in the UK, which includes the FRC’s Ethical 
Standard, as applicable to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance with 
these requirements.

To the best of our knowledge and belief, we declare that 
non-audit services prohibited by the FRC’s Ethical Standard  
were not provided to the group or the parent company.

Other than those disclosed in note 7 to the financial statements, 
we have provided no non-audit services to the group or the parent 
company in the period from 1 January 2018 to 31 December 2018.

•   Overall parent company materiality: £420,000 (2017: £420,000), 
based on 1% of Total Assets (capped to an allocation of overall 
group materiality).

Audit scope
•   We performed audit work over all four segments of the business.
•   Taken together, the entities where we performed our audit 

work accounted for 99% of Group revenue and 96% of Group 
profit before tax. 

Key audit matters
•   Retirement benefit obligations (Group and parent).
•   Deferred programme production costs carrying value (Group).
•   Recoverability of External Lottery Management’s (‘ELM’) other 

receivable (Group).

•   Classification of Exceptional Items (Group).

The scope of our audit
As part of designing our audit, we determined materiality  
and assessed the risks of material misstatement in the financial 
statements. In particular, we looked at where the Directors made 
subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and 
considering future events that are inherently uncertain.

Capability of the audit in detecting irregularities, including fraud 
Based on our understanding of the Group, we identified that the 
principal risks of non-compliance with laws and regulations relate 
to those laws and regulations that have a direct impact on the 
financial statements such as the Companies Act 2006, the Listing 
Rules and UK tax legislation. We also considered compliance with 
industry regulation (OFCOM). We evaluated management’s 
incentives and opportunities for fraudulent manipulation of the 
financial statements (including the risk of override of controls), 
and determined that the principal risks were related to posting 
inappropriate journal entries to increase revenue or profit.  
Audit procedures performed included:

•   Discussions with management and internal audit,  

including consideration of known or suspected instances  
of non-compliance with laws and regulations and fraud or 
matters reported on the Group’s whistleblowing helpline;
•   Evaluation of management’s controls designed to prevent  

and detect irregularities;
•   Review of Board minutes;
•   Challenging assumptions and judgements made by 

management in its significant accounting estimates, including 
in relation to the classification of costs as exceptional;

•   Identifying and testing journal entries, in particular any journal 
entries posted by senior management, postings to exceptional 
items and unusual account combinations. 

There are inherent limitations in the audit procedures described 
above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the 
financial statements, the less likely we would become aware of it. 
In addition, the risk of not detecting a material misstatement due 
to fraud is higher than the risk of not detecting one resulting from 
error, as fraud may involve deliberate concealment by, for example, 
forgery or intentional misrepresentations, or through collusion. 

STV Annual Report and Accounts 201866

STV Group plc consolidated financial statements
Independent auditors’ report to the members of STV Group plc

We did not identify any key audit matters relating to 
irregularities, including fraud. As in all of our audits we also 
addressed the risk of management override of internal controls, 
including testing journals and evaluating whether there was 
evidence of bias by the directors that represented a risk of 
material misstatement due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ 
professional judgement, were of most significance in the audit  
of the financial statements of the current period and include the 

most significant assessed risks of material misstatement 
(whether or not due to fraud) identified by the auditors,  
including those which had the greatest effect on: the  
overall audit strategy; the allocation of resources in the  
audit; and directing the efforts of the engagement team.  
These matters, and any comments we make on the results  
of our procedures thereon, were addressed in the context  
of our audit of the financial statements as a whole, and  
in forming our opinion thereon, and we do not provide a  
separate opinion on these matters. This is not a complete  
list of all risks identified by our audit. 

Key audit matter

How our audit addressed the key audit matter

Retirement benefit obligations: Group and parent

(Refer to page 78 (Significant accounting policies) and page 96 
(Retirement benefit schemes)).

The Group has a net retirement benefit obligation of £78.5m 
(2017: £70.6m) and the Parent company an obligation of  
£40.5m (2017: £30.6m). These balances are significant in the 
context of the Group and Parent company balance sheets and are 
dependent on key judgemental assumptions, including discount 
rate, inflation rate and mortality rates adopted by the Directors in 
the actuarial valuations. Given the judgements involved and that 
slight movements in these assumptions can have a significant 
impact on the overall obligations, this was an area of significant 
focus in our audit.

Deferred programme production costs carrying value: Group

(Refer to page 77 (Significant accounting policies) and page 90 
(Inventories)).

Production inventory of £10.3m (2017: £14.8m) relates to 
associated costs incurred in the production of programming  
which is deferred on the Balance Sheet at the point of initial sale 
and charged to the income statement in line with the associated 
forecast future revenue. This is an area of focus because the 
carrying value of the deferred programme production costs,  
and hence the charge to the income statement, are based on 
judgements made by the Directors in respect of associated  
future revenue.

Recoverability of ELM Other receivable: Group

(Refer to page 77 (Significant accounting policies) and page 90 
(Trade and other receivables)).

The net receivable from ELM of £6.6m (2017: £8.2m) relates  
to start up and running costs recoverable from the Scottish 
Children’s Lottery in accordance with the contract between ELM 
and the Lottery. The total amount recoverable as at the year-end 
was £11.6m against which an expected credit loss provision of 
£5m has been recorded. The recoverability of these costs is 
dependent on the future growth of the lottery and its ability  
to generate future positive cash flows.

We considered the reasonableness of the key assumptions used 
in the actuarial valuation, being the discount rate, inflation rate 
and mortality, assessing if they were within our expected range.

All actuarial assumptions, with the exception of the mortality,  
fell within our expected range based on our knowledge and 
experience. 

We used our specialist knowledge and experience and engaged 
our actuarial experts to challenge the Directors in relation to the 
mortality assumptions selected, as they were initially below our 
expectation although consistent with the prior year. Following 
discussions with management and their, and our, actuarial 
experts, management agreed to an increase in the mortality 
assumptions applied to certain member categories. As a result  
of this we concluded that the final assumptions selected by the 
Directors were reasonable, taking into account the nature of the 
schemes and scheme experience.

We also reviewed the disclosures relating to the pension schemes 
for compliance with accounting standards and to ensure they 
agreed to the actuaries report and the testing performed.

We analysed the Directors’ assessment of each significant 
production in the catalogue to determine, based on the past 
history of sales, forecasting accuracy and contracted revenues, 
the appropriateness of their projected future revenues for each 
production selected.

We performed sensitivities on the key assumptions for future 
associated sales to satisfy ourselves that no material impairment 
of inventory, in addition to the amount determined by 
management, was required. 

There were no material issues arising from the work performed.

Management performed a whole of life probability weighted 
impairment review under IFRS 9 and identified a provision of  
£5m was required. 

The key assumptions in determining the appropriate level of 
provision relate to future growth of lottery ticket sales. We 
challenged management’s assumptions through comparing 
forecast with current sales and plans to extend sales to new 
channels. We then challenged the probabilities assigned to  
each scenario through doing our own assessment. 

We concluded that the approach taken by management  
was reasonable and that the provision was within an  
acceptable range.

Financial Statements67

Key audit matter

How our audit addressed the key audit matter

Classification of Exceptional Items: Group

Refer to page 84 (Exceptional items).

Exceptional items of £15.3m (2017: £1.6m) relate to the 
restructuring within STV Group during 2018, the sale of STV2 
entities, GMP equalisation, deferred production stock write  
down and impairment of the lottery debtor.

This is a key focus area for our audit as management use 
operating profit before exceptional items as an alternative 
performance measure in their external reporting of financial 
performance and for remuneration purposes.

In addition to auditing the accuracy of each exceptional item,  
we have challenged management as to whether or not they are 
exceptional in accordance with their stated accounting policy.  
We also considered whether or not there were any items, in 
particular gains, that were not recorded as exceptional items,  
but should be. Lastly, we reviewed the associated disclosure in 
the financial statements to ensure they appropriately described 
the nature of the exceptional items.

We reported to the Audit Committee that there were no matters 
arising from this work.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of  
the group and the parent company, the accounting processes 
and controls, and the industry in which they operate.

Several subsidiary entities within the Group require an audit of 
their own financial information and coverage from these audits 
was included as part of the scoping exercise. Entities which  
were individually financially significant, or contained individually 
significant balances, were included in the overall scope. All audits 
were carried out by the Group engagement team and we 
performed work over all segments of the business.

A full scope audit was performed on the Parent entity.

Materiality
The scope of our audit was influenced by our application of 
materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us to 
determine the scope of our audit and the nature, timing and 
extent of our audit procedures on the individual financial 
statement line items and disclosures and in evaluating the  
effect of misstatements, both individually and in aggregate  
on the financial statements as a whole. 

Based on our professional judgement, we determined  
materiality for the financial statements as a whole as follows:

Taken together, the segments and functions where we 
performed our audit work accounted for 99% of Group  
revenues and 96% of Group profit before tax.

Overall materiality

£857,306 (2017: £775,000).

£420,000 (2017: £420,000).

Group financial statements

Parent company financial statements

How we determined it

5% of profit before tax and exceptional items

Rationale for benchmark 
applied

Consistent with last year, we have applied  
this benchmark, a generally accepted auditing 
practice, in the absence of indicators that an 
alternative benchmark would be appropriate. 
We also believe the measure of profit before  
tax and exceptional items is the measure  
most commonly used by the shareholders  
to measure the performance of the Group.

1% of Total Assets (capped to an allocation  
of overall materiality)

Consistent with last year, we considered the most 
appropriate benchmark for the Parent company 
to be total assets as it is a holding company, 
however, this resulted in a materiality that was 
significantly higher than Group materiality 
therefore all audit work was performed using  
an allocation of Group materiality.

STV Annual Report and Accounts 201868

STV Group plc consolidated financial statements
Independent auditors’ report to the members of STV Group plc

For each component in the scope of our group audit, we allocated 
a materiality that is less than our overall group materiality. The 
range of materiality allocated across components was between 
£110,105 and £857,306. Certain components were audited to a 
local statutory audit materiality that was also less than our 
overall group materiality.

We agreed with the Audit Committee that we would report  
to them misstatements identified during our audit above  
£42,865 (Group audit) (2017: £39,000) and £21,000 (Parent 
company audit) (2017: £21,000) as well as misstatements  
below those amounts that, in our view, warranted reporting  
for qualitative reasons.

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We have nothing material to 
add or to draw attention to.

However, because not all future 
events or conditions can be 
predicted, this statement is  
not a guarantee as to the 
group’s and company’s ability 
to continue as a going concern. 
For example, the terms on 
which the United Kingdom may 
withdraw from the European 
Union, which is currently due  
to occur on 29 March 2019, are 
not clear, and it is difficult to 
evaluate all of the potential 
implications on the group’s 
trade, customers, suppliers  
and the wider economy.

We have nothing to report.

We are required to report if we 
have anything material to add 
or draw attention to in respect 
of the directors’ statement  
in the financial statements 
about whether the directors 
considered it appropriate to 
adopt the going concern basis 
of accounting in preparing the 
financial statements and the 
directors’ identification of any 
material uncertainties to the 
group’s and the company’s 
ability to continue as a going 
concern over a period of at 
least twelve months from  
the date of approval of the 
financial statements.

We are required to report if the 
directors’ statement relating to 
Going Concern in accordance 
with Listing Rule 9.8.6R(3) is 
materially inconsistent with 
our knowledge obtained in  
the audit.

Reporting on other information 
The other information comprises all of the information in the 
Annual Report other than the financial statements and our 
auditors’ report thereon. The directors are responsible for the 
other information. Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not 
express an audit opinion or, except to the extent otherwise 
explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in  
the audit, or otherwise appears to be materially misstated.  
If we identify an apparent material inconsistency or material 
misstatement, we are required to perform procedures to 
conclude whether there is a material misstatement of the 
financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have  
nothing to report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and 
Corporate Governance Statement, we also considered whether  
the disclosures required by the UK Companies Act 2006 have 
been included.

Based on the responsibilities described above and our work 
undertaken in the course of the audit, the Companies Act 2006 
(CA06) and ISAs (UK) require us also to report certain opinions 
and matters as described below (required by ISAs (UK) unless 
otherwise stated).

Strategic Report and Directors’ Report

In our opinion, based on the work undertaken in the course  
of the audit, the information given in the Strategic Report  
and Directors’ Report for the year ended 31 December 2018  
is consistent with the financial statements and has been 
prepared in accordance with applicable legal requirements. 
(CA06)

In light of the knowledge and understanding of the group and 
parent company and their environment obtained in the course 
of the audit, we did not identify any material misstatements  
in the Strategic Report and Directors’ Report. (CA06)

Financial Statements69

Corporate Governance Statement

Other Code Provisions

As a result of the directors’ voluntary reporting on how they 
have applied the Code, we are required to report to you if,  
in our opinion: 

•   The statement given by the directors, on page 63, that  

they consider the Annual Report taken as a whole to be fair, 
balanced and understandable, and provides the information 
necessary for the members to assess the group’s and parent 
company’s position and performance, business model and 
strategy is materially inconsistent with our knowledge of  
the group and parent company obtained in the course of 
performing our audit.

•   The section of the Annual Report on page 49 describing the 

work of the Audit Committee does not appropriately address 
matters communicated by us to the Audit Committee.

•   The directors’ statement relating to the Parent company’s 
compliance with the Code does not properly disclose a 
departure from a relevant provision of the Code specified, 
under the Listing Rules, for review by the auditors.

We have nothing to report in respect of this responsibility. 

Directors’ Remuneration

In our opinion, the part of the Directors’ Remuneration Report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006. (CA06)

In our opinion, based on the work undertaken in the course of 
the audit, the information given in the Corporate Governance 
Statement (on pages 44 to 53) about internal controls and  
risk management systems in relation to financial reporting 
processes and about share capital structures in compliance 
with rules 7.2.5 and 7.2.6 of the Disclosure Guidance and 
Transparency Rules sourcebook of the Financial Conduct 
Authority (‘DTR’) is consistent with the financial statements 
and has been prepared in accordance with applicable legal 
requirements. (CA06)

In light of the knowledge and understanding of the group and 
parent company and their environment obtained in the course 
of the audit, we did not identify any material misstatements  
in this information. (CA06)

In our opinion, based on the work undertaken in the course of 
the audit, the information given in the Corporate Governance 
Statement (on pages 44 to 53) with respect to the parent 
company’s corporate governance code and practices and 
about its administrative, management and supervisory bodies 
and their committees complies with rules 7.2.2, 7.2.3 and  
7.2.7 of the DTR. (CA06)

We have nothing to report arising from our responsibility  
to report if a corporate governance statement has not been 
prepared by the parent company. (CA06)

The directors’ assessment of the prospects of the group  
and of the principal risks that would threaten the solvency 
or liquidity of the group

As a result of the directors’ voluntary reporting on how they 
have applied the UK Corporate Governance Code (the ‘Code’), 
we are required to report to you if we have anything material 
to add or draw attention to regarding: 

•   The directors’ confirmation on page 39 of the Annual Report 

that they have carried out a robust assessment of the 
principal risks facing the group, including those that would 
threaten its business model, future performance, solvency  
or liquidity.

•   The disclosures in the Annual Report that describe those  

risks and explain how they are being managed or mitigated.

•   The directors’ explanation on page 35 of the Annual Report 
as to how they have assessed the prospects of the group, 
over what period they have done so and why they consider 
that period to be appropriate, and their statement as to 
whether they have a reasonable expectation that the group 
will be able to continue in operation and meet its liabilities as 
they fall due over the period of their assessment, including 
any related disclosures drawing attention to any necessary 
qualifications or assumptions.

We have nothing to report having performed a review of  
the directors’ statement that they have carried out a robust 
assessment of the principal risks facing the Group and 
statement in relation to the longer-term viability of the  
Group. Our review was substantially less in scope than an  
audit and only consisted of making inquiries and considering 
the directors’ process supporting their statements; checking 
that the statements are in alignment with the relevant 
provisions of the UK Corporate Governance Code (the ‘Code’); 
and considering whether the statements are consistent with 
the knowledge and understanding of the Group and Parent 
company and their environment obtained in the course of  
the audit. (Listing Rules).

STV Annual Report and Accounts 201870

STV Group plc consolidated financial statements
Independent auditors’ report to the members of STV Group plc

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to  
you if, in our opinion:

•   we have not received all the information and explanations  

we require for our audit; or

•   adequate accounting records have not been kept by the parent 
company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•   certain disclosures of directors’ remuneration specified by law 

are not made; or

•   the parent company financial statements and the part of the 

Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the audit committee, we  
were appointed by the directors on 4 March 2004 to audit the 
financial statements for the year ended 31 December 2004 and 
subsequent financial periods. The period of total uninterrupted 
engagement is 15 years, covering the years ended 31 December 
2004 to 31 December 2018.

Michael Timar (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Glasgow
14 March 2019

Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Directors’ Responsibilities 
Statement, the directors are responsible for the preparation  
of the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair 
view. The directors are also responsible for such internal control 
as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent company’s 
ability to continue as a going concern, disclosing as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate 
the group or the parent company or to cease operations, or have 
no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditors’ report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or  
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements. 

A further description of our responsibilities for the audit of  
the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms  
part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only 
for the parent company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other 
purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to 
whom this report is shown or into whose hands it may come  
save where expressly agreed by our prior consent in writing.

Financial StatementsConsolidated income statement
Year ended 31 December 2018

Revenue

Net operating expenses 

Operating profit

Analysed as:

Operating profit before exceptional items

Exceptional items

Operating profit 

Finance costs – borrowings

– IAS 19 pension

Impairment losses – exceptional ELM provision

Profit before tax

Tax charge

Profit for the year

Earnings per share 

Basic

Diluted 

71

Note

6

7

9

10

10

10

2018
£m

2017
£m

 125.9 

 117.0 

 (116.9)

 (99.6)

 9.0 

 17.4 

 20.1 

 (11.1)

 9.0 

 (1.1)

 (1.8)

 (4.2)

 (7.1)

 19.0 

 (1.6)

 17.4 

 (1.0)

 (2.5)

–

 (3.5)

 1.9 

 13.9 

12

 (0.3)

 (2.2)

 1.6 

 11.7 

13

13

4.2p

4.1p

30.1p

29.6p

The above consolidated income statement should be read in conjunction with the accompanying notes.

Consolidated statement of comprehensive income
Year ended 31 December 2018 

Profit for the year

Items that will not be reclassified to profit or loss:

Re-measurement of defined benefit pension schemes

Deferred tax credit/(charge) thereon

Write (down)/up of investment to market value

Other comprehensive (expense)/income

Note

29

23

17

2018
£m

 1.6 

 (13.3)

 2.0 

 (0.5)

 (11.8)

2017
£m

 11.7 

 12.7 

 (2.4)

 0.6 

 10.9 

Total comprehensive (expense)/income

 (10.2)

 22.6 

The above consolidated statement of comprehensive income should be read in conjunction with the accompanying notes.

STV Annual Report and Accounts 2018 
 
72

Consolidated and parent company balance sheets
At 31 December 2018

Group

2018
£m

Note

Non-current assets

Intangible assets

Property, plant and equipment

Investments

Deferred tax asset

Trade and other receivables

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Equity attributable to owners of the parent

Ordinary shares

Share premium 

Capital redemption reserve

Merger reserve

Other reserve

Accumulated (losses)/profit

Total equity

Non-current liabilities

Borrowings 

Retirement benefit obligations

Provisions 

Current liabilities

Trade and other payables

Current tax liabilities

Provisions 

Total liabilities

Total equity and liabilities

15

16

17

23

19

18

19

20

25

25

22

29

24

21

24

2017
£m

 2.6 

 8.6 

 1.4 

 18.4 

 8.2 

 39.2 

 20.6 

 26.7 

 6.1 

 53.4 

Company

2018
£m

2017
£m

–

–

 48.0 

 6.7 

 182.6 

 237.3 

–

 76.2 

–

 76.2 

–

–

 48.6 

 5.2 

 167.5 

 221.3 

–

 77.0 

–

 77.0 

 1.9 

 9.8 

 0.7 

 19.5 

 8.2 

 40.1 

 14.4 

 22.7 

 6.3 

 43.4 

 83.5 

 92.6 

 313.5 

 298.3 

 19.6 

 101.9 

 0.2 

 19.7 

 101.9 

 0.1 

 173.4 

 173.4 

 0.8 

 0.7 

 (355.0)

 (334.1)

 19.6 

 101.9 

 0.2 

–

 0.8 

 77.7 

 19.7 

 101.9 

 0.1 

–

 0.7 

 86.5 

 (59.1)

 (38.3)

 200.2 

 208.9 

 42.6 

 78.5 

–

 41.6 

 70.6 

 0.1 

–

–

 40.5 

 30.6 

–

–

 121.1 

 112.3 

 40.5 

 30.6 

 20.4 

–

 1.1 

 21.5 

 17.5 

 0.9 

 0.2 

 18.6 

 72.8 

 58.8 

–

–

–

–

 72.8 

 58.8 

 142.6 

 130.9 

 113.3 

 89.4 

 83.5 

 92.6 

 313.5 

 298.3

The above consolidated balance sheet should be read in conjunction with the accompanying notes.

The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to present the parent company 
income statement or statement of comprehensive income. The profit for the parent company for the year was £12.3m (2017: £11.3m).

The consolidated financial statements on pages 71 to 100 were approved by the Board on 12 March 2019 and were signed on  
its behalf by:

Simon Pitts 
Chief Executive Officer 

George Watt
Chief Financial Officer

Financial Statements 
Consolidated and parent company statement of changes in equity
Year ended 31 December 2018

73

Group

Balance at 1 January 2018

Profit for the year

Other comprehensive expense

Total comprehensive expense for the year

Shares bought back on-market and cancelled

 (0.1)

Acquisition of treasury shares

Share based compensation

Deferred tax charge on share based compensation

Dividends

–

–

–

–

Equity attributable to owners of the parent

Share 
capital
£m

Share 
premium
£m

Capital 
redemption 
reserve
£m

Merger
reserve
£m

Other 
reserve
£m

Accumulated
(losses)/profit
£m

Total
Equity
£m

 19.7 

 101.9 

 0.1 

 173.4 

 0.7 

 (334.1)

 (38.3)

–

–

–

–

–

–

–

–

–

–

–

 0.1 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(0.2)

 0.3 

–

–

 1.6 

 (11.8)

 (10.2)

 (0.2)

 (3.4)

–

 (0.2)

 (6.9)

 1.6 

 (11.8)

 (10.2)

 (0.2)

 (3.6)

 0.3 

 (0.2)

 (6.9)

Balance at 31 December 2018

 19.6 

 101.9 

 0.2 

 173.4 

 0.8 

 (355.0)

 (59.1)

Balance at 1 January 2017

 19.8 

 101.9 

Profit for the year

Other comprehensive income

Total comprehensive income for the year

–

–

–

Shares bought back on-market and cancelled

 (0.1)

Acquisition of treasury shares

Share based compensation

Deferred tax credit on share based compensation

Issue of treasury shares to employees

Dividends

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

 0.1 

–

–

–

–

–

 173.4 

 0.4 

 (348.5)

 (53.0)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

 0.3 

–

–

–

 11.7 

 10.9 

 22.6 

 (1.0)

 (1.6)

–

 0.1 

 0.5 

 (6.2)

 11.7 

 10.9 

 22.6 

 (1.0)

 (1.6)

 0.3 

 0.1 

 0.5 

 (6.2)

Balance at 31 December 2017

 19.7 

 101.9 

 0.1 

 173.4 

 0.7 

 (334.1)

 (38.3)

Company

Balance at 1 January 2018

 19.7 

 101.9 

 0.1 

Profit for the year

Other comprehensive expense

Total comprehensive income for the year

–

–

–

Shares bought back on-market and cancelled

 (0.1)

Acquisition of treasury shares

Share based compensation

Dividends

–

–

–

–

–

–

–

–

–

–

–

–

–

 0.1 

–

–

–

Balance at 31 December 2018

 19.6 

 101.9 

 0.2 

 19.8 

 101.9 

Balance at 1 January 2017

Profit for the year 

Other comprehensive income

Total comprehensive income for the year

Shares bought back on-market and cancelled

 (0.1)

Acquisition of treasury shares

Share based compensation

Issue of treasury shares to employees

Dividends

–

–

–

–

–

–

–

–

–

–

 0.1 

–

–

–

–

–

 0.1 

–

–

–

–

Balance at 31 December 2017

 19.7 

 101.9 

 0.1 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

 0.7 

–

–

–

–

(0.2)

 0.3 

–

 0.8 

 0.4 

–

–

–

–

–

 0.3 

–

–

 86.5 

 12.3 

 (10.7)

 1.6 

 (0.2)

 (3.3)

–

 (6.9)

 208.9 

 12.3 

 (10.7)

 1.6 

 (0.2)

 (3.5)

 0.3 

 (6.9)

 77.7 

 200.2 

 78.5 

 11.3 

 5.0 

 16.3 

 (1.0)

 (1.6)

–

 0.5 

 (6.2)

 200.6 

 11.3 

 5.0 

 16.3 

 (1.0)

 (1.6)

 0.3 

 0.5 

 (6.2)

 0.7 

 86.5 

 208.9 

–

–

–

–

–

–

STV Annual Report and Accounts 201874

Consolidated and parent company statement of cash flows
Year ended 31 December 2018

Operating activities

Cash generated by operations

Interest paid

Refinancing fees paid

Taxes paid

Pension deficit funding – recovery plan payment

Net cash generated by operating activities

Investing activities

Sale of investment

Sale of STV2 local licence companies

Capitalised web development spend

Purchase of property, plant and equipment

Net cash used in investing activities

Financing activities

Purchase of treasury shares

Share buyback

Issue of treasury shares to employees

Net borrowings facility utilised

Dividends paid

Net cash used in financing activities

Note

26

Group

2018
£m

 23.7 

 (0.9)

 (0.2)

 (0.7)

 (8.8)

 13.1 

 0.2 

 0.3 

 (0.4)

 (3.0)

 (2.9)

 (3.5)

 (0.6)

–

 1.0 

 (6.9)

2017
£m

 11.2 

 (0.7)

 (0.3)

 (0.3)

 (7.9)

Company

2018
£m

2017
£m

 14.8 

 12.5 

–

–

–

 (4.2)

 2.0 

 10.6 

–

–

 (0.5)

 (2.9)

 (3.4)

 (1.4)

 (0.6)

 0.4 

 2.0 

 (6.2)

 0.1 

–

–

–

 0.1 

 (3.5)

 (0.6)

–

–

 (6.9)

–

–

–

 (4.1)

 8.4 

–

–

–

–

–

 (1.4)

 (0.6)

 0.4 

–

 (6.2)

 (7.8)

 0.6 

 (4.7)

 (4.1)

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

26

 (10.0)

 (5.8)

 (11.0)

 0.2 

 6.1 

 6.3 

 (7.2)

 13.3 

 6.1 

 (0.3)

 (4.1)

 (4.4)

Financial Statements75

Notes to the financial statements
For the year ended 31 December 2018

1.   General information

   STV Group plc (‘the Company’) and its subsidiaries (together, ‘the Group’) is listed on the London Stock Exchange and 

incorporated and domiciled in the UK. The address of the registered office is Pacific Quay, Glasgow, G51 1PQ. The principal 
activities of the Group are the production and broadcasting of television programmes, internet services and the sale of 
advertising airtime and space in these media and lottery management services.

2.   Adoption of new and revised standards

  New and amended standards adopted in the year
   New standards, amendments and interpretations effective for the financial year beginning 1 January 2018 are as follows:

   IFRS 9  
  IFRS 15  
  IFRS 2 
  IFRS 4 
  IAS 40  

Financial instruments
Revenue from contracts with customers
Share based payments (amendments)
Insurance contracts (amendments)
Investment property

   IFRS 2, IFRS 4 and IAS 40 are either not relevant for the Group and parent company or had no material impact on their financial 

statements.

   IFRS 9 ‘Financial Instruments’ sets out requirements for recognising and measuring financial assets, financial liabilities and some 
contracts to buy or sell non-financial items. This standard replaces IAS 39 ‘Financial Instruments: Recognition and Measurement’. 
IFRS 9 introduces new models for classification of financial assets and accounting for credit losses. Hedge rules have been 
amended to allow hedge accounting to be applied to more risks. The adoption of IFRS 9 has resulted in a change to accounting 
policy, but has not had a material impact on the financial statements. The ELM debtor impairment (note 9) has been calculated 
based on a whole of life weighted probability impairment review in line with the new standard.

   IFRS 15 ‘Revenue from Contracts with Customers’ establishes a comprehensive framework for determining how much and when 
revenue is recognised. The Group has adopted IFRS 15 on a retrospective basis recognising the cumulative effect as an adjustment 
to retained earnings as at 1 January 2018 and it has not had a material impact on the financial statements.

  New standards and interpretations not yet adopted
   New standards, amendments and interpretations issued but not yet effective for the financial year beginning 1 January 2018 are 

as follows:

  IFRS 16 
  IAS 19 
  IFRIC 23  Uncertainty over income tax treatments

Leases  
Share based payments (amendments) 

   IFRS 16 ‘Leases’ is effective 1 January 2019 and will change lease accounting for lessees under operating leases. Such 

agreements will require recognition of an asset, representing the right to use the leased item and a liability, representing future 
lease payments. Lease costs (such as property rent) will be recognised in the form of depreciation and interest, rather than as  
an operating costs. The Group plans on adopting the retrospective approach recognising the cumulative effect as an adjustment 
to retained earnings with the right to use asset equal to the lease liability at transition date. The likely impact to Operating costs  
is expected to be around £0.1m (favourable) with the likely impact to Profit before tax being around £0.2m lower. Non-current 
assets and gross liabilities are both expected to increase by £14m with net assets remaining unchanged. The Group has elected 
not to recognise right of use assets for low-value assets. The Group will continue to expense the lease payments associated with 
these leases on a straight-line basis over the lease term.

   IAS 19 (amendments) and IFRIC 23 are either not relevant for the Group and parent company or had no material impact on their 

financial statements.

3.   Significant accounting policies

   The principal accounting policies applied in the preparation of these consolidated financial statements are set out below.  

These policies have been consistently applied to all the years presented.

  Basis of preparation
   The consolidated and parent company financial statements have been prepared in accordance with IFRS and IFRS Interpretations 
Committee (IFRS IC) interpretations, as adopted by the European Union and the Companies Act 2006 applicable to companies 
reporting under IFRS. The consolidated and parent company financial statements have been prepared on a going concern basis 
and under the historical cost convention.

   The preparation of the Group and parent company financial statements in conformity with IFRS requires the use of certain 
critical accounting estimates. It also requires management to exercise its judgement in the process of applying the Group’s 
accounting policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates 
are significant to the consolidated financial statements are disclosed in note 5.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
76

Notes to the financial statements
Continued

  Going concern
   The Group continues to review forecasts to determine the impact of both the short term and long term liquidity position and 
expects to meet its covenants over the next twelve months. The Group therefore considers it appropriate to adopt the going 
concern basis in preparing its consolidated financial statements.

  Consolidation
   The financial statements comprise a consolidation of the financial statements of the Company and all its subsidiaries up to  

31 December each year. Subsidiaries are entities over which the Company has control. The Company controls an entity when  
the Company has existing rights that give it the current ability to direct the activities that affect the Company’s returns and 
exposure or rights to variable returns from the entity. Subsidiaries are included in the consolidated financial statements of the 
Company from the date control of the subsidiary commences until the date that control ceases. Intra-group balances and any 
unrealised gains and losses or income and expenses arising from intra-group transactions are eliminated in preparing the 
consolidated financial statements.

  Segment reporting
   Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating  

decision-maker. The chief operating decision-maker, who is responsible for allocating resources and assessing performance  
of the operating segments, has been identified as the Group’s Chief Executive.

  Foreign currency translation
   Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing on the dates of the 
transactions. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are reported at  
the rates of exchange prevailing at that date.

  Property, plant and equipment
   The Group’s policy is to state property, plant and equipment at cost less accumulated depreciation and any recognised 
impairment loss. Cost includes the original purchase price of the asset and the costs attributable to bringing the asset  
to its working condition for its intended use.

   Depreciation is provided to write off the cost of tangible non-current assets, less estimated residual values, by equal annual 

instalments as follows:

Leasehold buildings

between 5% and 10%

Plant, technical equipment and other

between 10% and 20%

   Residual values and useful economic lives are reviewed annually. Depreciation is charged on all additions to, or disposals of, 

depreciating assets in the year of purchase or disposal.

   Any impairment in value is charged to the income statement.

  Intangible assets
   Other intangible assets are held at cost less accumulated amortisation and any provision for impairment. Included within 

intangible assets are assets in the course of construction which comprise primarily web development projects including directly 
attributable costs to bring the assets into use and may include capitalised borrowing costs. Amortisation is provided at the 
following rates per annum to write off the costs of other intangible assets, less residual value, on a straight line basis from  
the date on which they are brought into use:

Internally generated software

between 10% and 25%

  Impairment of assets
   Assets that are subject to amortisation or depreciation are reviewed for impairment whenever events or changes in circumstances 
indicate that the carrying amount may not be recoverable. An impairment loss is recognised in the income statement for the 
amount by which the asset’s carrying value exceeds its recoverable amount. For the purposes of assessing impairment, assets 
are grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units). 

   The recoverable amount is the higher of an asset’s fair value less costs to sell and value-in-use. In assessing value in use,  
the estimated future cash flows are discounted to their present value using a discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset.

  Cash and cash equivalents
   Cash and cash equivalents comprise cash on hand and demand deposits and other short-term highly liquid investments  

that are readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
77

  Inventories
   Inventories are stated at the lower of cost or net realisable value. Cost comprises direct materials, and where applicable, direct 
labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. 
Net realisable value represents the estimated selling price less estimated costs of completion and the estimated selling costs.

 i) Programme production work in progress

   Programming made for third parties is valued at cost less appropriate provisions and is charged to the income statement 

against related income.

ii) Deferred programme production

   Deferred production costs represent original costs of production which are deferred and recognised against future revenue 
streams expected to be generated in the secondary sales markets together with advertising generated on the STV Player 
platforms. This is to ensure that revenue and costs are matched as closely as possible. The amount to be deferred varies  
by programme based on future secondary sales potential. The estimation of future sales and this is referred to in the critical 
accounting estimates section (note 5).

iii) Recorded programmes

   Recorded programmes are programmes which the Group purchases for transmission on its broadcast and catch up channels. 
They are valued at direct cost including labour and overheads less appropriate provisions and are written off after the first 
transmission or sale.

  The carrying value of inventory is assessed each year at the balance sheet date.

  Financial instruments
   Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the 

contractual provisions of the instrument. Financial assets are at amortised cost with the exception of investments which are  
at fair value through other comprehensive income (FVOCI) and derivative financial instruments which are at fair value through 
profit and loss (FVPL). Financial liabilities are at amortised cost.

i) Trade receivables

   Trade receivables do not carry any interest and are stated at amortised cost as reduced by appropriate allowances for estimated 
irrecoverable amounts. The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime 
expected loss allowance for all trade receivables and contract assets. 

   A provision is established for trade receivables if there is objective evidence that the Group will not be able to collect all amounts 

due according to the original terms of the receivables. The ELM debtor, included in non-current assets, is reviewed at each reporting 
period. Management perform a whole of life weighted impairment review where there is a significant increase in credit risk. 

   If there is a change in the timeline for recovery, the fair value of the debtor is determined by applying the effective interest rate 

and the resulting discounting provision is recognised in the income statement.

ii) Investments

   Until 31 December 2017, the Group classified its investments as ‘available-for-sale’. The initial recognition was measured at fair 
value, including transaction costs directly attributable to the acquisition of the financial asset. From 1 January 2018, the Group 
classifies its investments as fair value through other comprehensive income (FVOCI). There is no subsequent reclassification of  
fair value gains and losses to profit and loss following the derecognition of the investment.

   Under IAS 39, gains or losses arising from changes in fair value are recognised in other comprehensive income, until the security  

is disposed of or is determined to be impaired, at which time the cumulative gain or loss previously recognised in other 
comprehensive income is included in the income statement for the period. Equity investments that do not have a quoted 
market price in an active market and whose fair value cannot be reliably measured by other means are held at cost.

iii) Classification of financial liabilities and equity

   Financial liabilities and equity instruments are classified according to the contractual arrangements entered into. An equity 
instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its liabilities.

iv) Bank borrowings

   Interest-bearing bank loans and overdrafts are initially recorded at fair value being the proceeds received, net of direct issue 
costs. They are subsequently measured at amortised cost using the effective interest rate method. Finance costs, including 
premiums payable on settlement or redemption are accounted for on an accruals basis to the income statement and are  
added to the carrying amount of the instrument to the extent that they are not settled in the period in which they arise.

  v) Trade payables
   Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective  

interest method.

  vi) Equity instruments
  Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
78

Notes to the financial statements
Continued

  vii) Derivative financial instruments and hedge accounting
   The Group uses derivative financial instruments to hedge its exposure to fluctuations in interest.

   The Group does not qualify for hedge accounting under IFRS9 therefore any gains or losses arising from the movement in fair 

value are taken to the income statement.

   The fair value of the interest rate swap contracts are calculated on a discounted cash flow basis using market forward rates.

  Taxation
   Taxation expense comprises current and deferred tax. Tax is recognised in the income statement, except to the extent it relates 
to items recognised in other comprehensive income or directly in equity, in which case the related tax is also recognised in other 
comprehensive income or directly in equity.

   Current tax is based on taxable profits for the financial period using tax rates that are in force during the period. Taxable profit 
differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable  
or deductible in other financial years and it further excludes items that are never taxable or deductible. 

   Deferred tax is the tax expected to be payable or recoverable on temporary differences between the carrying amounts of assets 
and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit, and is 
accounted for using the balance sheet liability method. Deferred tax is calculated using tax rates that have been enacted or 
substantially enacted at the balance sheet date and are expected to apply when the related deferred income tax asset is 
realised or the deferred tax liability settled.

   Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax liabilities are recognised for 
taxable temporary differences arising on investments in subsidiaries, except where the reversal of the temporary difference  
can be controlled by the Group and it is probable that the difference will not reverse in the foreseeable future.

   Deferred tax assets are recognised to the extent it is probable that taxable profits will be available against which the deductible 
temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at each balance sheet date and 
reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset 
to be recovered.

   Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against 
current tax liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation 
authority on either the taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

  Pensions
   For defined benefit pension schemes, the difference between the fair value of the assets and the present value of the defined 

benefit obligation is recognised as an asset or liability in the balance sheet. The defined benefit obligation is actuarially calculated 
using the projected unit credit method.

  The defined benefit cost is made up of three categories:

   i) The service cost of providing retirement benefits to employees during the year, together with the cost of any benefits relating 

to past service, is charged to operating profit in the year.

   ii) The net interest expense or income is recognised within finance costs. Net interest expense includes a credit representing  
the expected return on the assets of the retirement benefit schemes and a charge representing the expected increase in the 
liabilities of the retirement benefit schemes during the year.

   iii) Actuarial gains and losses are recognised immediately in the statement of comprehensive income.

  Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

  Share-based payments
   The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are 

measured at fair value of the equity instruments at the grant date. The fair value excludes the effect of non market-based 
vesting conditions.

   The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the 
vesting period, based on the Group’s estimate of equity instruments that will eventually vest. At each balance sheet date, the Group 
revises its estimate of the number of equity instruments expected to vest as a result of the effect of non market-based vesting 
conditions. The impact of the revision of the original estimates, if any, is recognised in profit and loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to the equity-settled employee benefits reserve.

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
79

   Fair value is measured by use of the Black & Scholes model or Monte Carlo model as relevant. The expected lives used in the 

model have been adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions 
and behavioural considerations.

  Provisions
  Onerous contracts
   Provisions for onerous contracts are recognised when the unavoidable costs of meeting the obligations under the contract 

exceed the economic benefits expected to be received under it.

  Revenue recognition
   Under IFRS 15, the performance obligations promised in contracts with customers are identified and revenue recognition  
is based on an assessment of when control of the good or service promised in the contract is transferred to the customer.  
Revenue is recognised when the performance obligation in the contract is satisfied which is either at a ‘point in time’ or  
‘over time’ depending on when or as control of the good or service is transferred to the customer.   

   Under IAS 18 revenue is measured at the fair value of the consideration received or receivable and represents amounts 

receivable for goods and services provided in the normal course of business, net of discounts and VAT. 

  The adoption of IFRS 15 has not had a material impact on the financial statements.

  Key classes of revenue are recognised on the following bases:

i) Advertising and sponsorship revenues

   Revenues are stated net of advertising agency commissions.

   Television advertising revenue and online advertising revenue are recognised at the point of transmission of the advertisement. 
Revenue from sponsorship of the Group’s programmes is recognised on a straight-line basis over the period of the transmission 
schedule for each sponsorship campaign.

ii) Programme production revenues

   Revenue from third party commissions is recognised on delivery of the finished programme to the commissioning broadcaster as at 
the point that the performance obligation is delivered and control ownership passes to that broadcaster for the period of their licence.

   Revenues from the sale of the above programmes to overseas broadcasters or the UK secondary market (usually digital channels) 
is recognised on the licence commencement date with the broadcaster. An element of the original cost of production is deferred 
and recognised against the future revenue stream expected to be generated in the secondary and overseas sales markets. The 
amount to be deferred varies by programme based on future overseas and secondary sales potential and involves significant 
estimate (see critical accounting estimates note 5).

iii) Lottery service revenues

   Revenue is recognised for ongoing lottery costs rebilled to the SCL at a point when the lottery draw to which the service relates 

has taken place.

 Dividend income

   Dividend income is recognised when the right to receive payment is established.

  Leasing
   All leases are operating leases and the costs in respect of operating leases are charged on a straight-line basis over the lease 
term. The value of any lease incentive received to take on an operating lease (for example, a rent free period) is recognised  
as deferred income and is released over the life of the lease.

  Dividend distribution
   Final dividends are recorded in the financial statements in the period in which they are approved by the Company’s shareholders. 

Interim dividends are recorded in the period in which they are approved and paid.

  Exceptional items
   Exceptional items are items that are unusual because of their size, nature or incidence and which the Directors consider should 

be disclosed separately to enable a full understanding of the Group’s results.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
80

Notes to the financial statements
Continued

4.   Financial risk management

  Capital management
   The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order  

to provide returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce  
the cost of capital.

   The capital structure of the Company consists of debt, which includes the bank loans disclosed in note 22, cash and cash equivalents 

and equity attributable to equity holders of the parent, comprising issued share capital, reserves and retained earnings.

   The Group monitors capital on the basis of the gearing ratio. This ratio is calculated as net debt divided by total capital. Net debt is 

calculated as total borrowings less cash and cash equivalents. Total capital is calculated as ‘equity’ as shown in the consolidated 
balance sheet plus net debt. The gearing ratios at 31 December 2018 and 2017 were as follows:

Total borrowings (note 22)

Cash and cash equivalents (note 20)

Net debt

Total equity

Total capital

2018
£m

 42.6 

 (6.3)

 36.3 

 (59.1)

 (22.8)

2017
£m

 41.6 

 (6.1)

 35.5 

 (53.0)

 (17.5)

(159%)

(203%)

   The movement in total equity is largely due a pension remeasurement increase of £11.9m (2017: decrease of £12.7m).

  Covenants
   The Group is subject to two financial covenants in respect of its committed borrowing facilities at the balance sheet date.  
The terms of the Facility Agreement contain the following covenants (i) the ratio of average net debt to adjusted earnings  
(pre exceptional) before interest, tax, depreciation and amortisation (EBITDA) (see note 26) and (ii) the ratio of adjusted EBITDA  
to cash interest, both of which are tested quarterly. The Group complied with all the covenants in each of the test periods  
to the balance sheet date.

  Derivative financial instruments
   The Group’s policy is to minimise the exposure to interest rates by ensuring an appropriate balance of floating and fixed rates. 
The Group’s primary funding is at floating rates through its bank facilities. In order to manage its associated interest rate risk, 
the Group uses interest rate swaps to vary the mix of fixed and floating rates. Interest rate swap contracts with a principal value 
of £15.0m (2017: £15.0m) were entered into on 9 July 2016 and matured on 9 July 2018. The swaps were renewed on similar 
terms for a further 2 years until 9 July 2020. Fair value is based on the market price of these instruments at the balance sheet 
date. In accordance with IFRS 13, the interest rate swaps are considered to be level 2 with the fair value being calculated at the 
present value of the estimated future cash flows using market interest rates.

  Financial risk management objectives
   The Group’s activities expose it to a variety of financial risks: currency risk, credit risk, liquidity risk and cash flow interest rate risk. 
The Group’s overall risk management programme focuses on the unpredictability of financial markets and seeks to minimise 
potential adverse effects on the Group’s financial performance. The Group uses derivative financial instruments to hedge certain 
risk exposures.

   Risk management is carried out under policies approved by the Board with financial risks being identified, evaluated and hedged 
in close co-operation with the Group’s operating divisions. The Board provides written principles for overall risk management,  
as well as written policies covering specific areas, such as currency risk, interest rate risk, credit risk, use of financial instruments 
and investing excess liquidity.

i) Currency risk

   The Group operates almost wholly within the UK and is exposed to minimal currency risk. The Group’s borrowings are denominated 
in Sterling which is also the Group’s intra-UK net currency flow. Currency risk arises primarily with respect to the Euro and the US 
dollar and from future commercial transactions and trade assets and liabilities in foreign currencies. No further active management 
of currency risk is required.

   The Group has minimal exposure to currency risk and it is Group policy to ensure that all material payments or receipts are fully 

hedged. At 31 December 2018 the Group had no forward foreign currency contracts in place (2017: £nil).

ii) Credit risk

   Credit risk is the risk of losses due to the failure of the Group’s customers to meet their payment obligations towards the Group. The 
Group has no significant concentration of credit risk except for the £6.6m (2017: £8.2m) debtor due from the SCL. It has policies in 
place to ensure that sales are made to customers with an appropriate credit history. Independent credit ratings are sought for all 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
81

potential customers and based on the outcome of the feedback from the ratings agency a judgement is made on the appropriate 
level of credit to be given. Derivative transaction counterparties are limited to high-credit/quality financial institutions.

iii) Liquidity risk

   Liquidity risk is the risk that the Group will be unable to meet its payment obligations. Prudent liquidity management implies 
maintaining sufficient cash and marketable securities, the availability of funding through an adequate amount of committed 
credit facilities and the ability to close out market positions. Due to the nature of the underlying business, the aim is to maintain 
flexibility in funding by keeping committed credit lines available.

   Management monitors rolling forecasts of the Group’s liquidity reserve (comprises of the undrawn borrowing facility (note 22)  
and cash and cash equivalents (note 20)) on the basis of expected cash flow. This is generally carried out at a Group level.  
In addition, the Group’s liquidity management policy includes projecting cash flows and considering the level of liquid assets 
necessary to meet these: monitoring balance sheet liquidity ratios against internal targets and bank facility requirements;  
and maintaining debt financing plans.

iv) Cash flow interest rate risk

   As the Group has no significant interest bearing assets, the Group’s income and operating cash flows are substantially independent 

of changes in market interest rates.

   The Group’s interest rate risk arises from long-term borrowings. Borrowings issued at short-term floating rates expose the Group 

to cash flow interest rate risk. Group policy is to hedge between 30% and 50% of its core borrowings.

   A monthly sensitivity analysis is carried out, and on the level of borrowings of the Group at 31 December 2018, a movement  
of 0.25% in interest rates would change the level of interest paid in the year by +/- £0.1m (2017: £0.1m). 0.25% is considered  
a reasonably possible change.

   The Group manages its cash flow interest rate risk by using floating-to-fixed interest rate swaps. Such interest rate swaps have 

the economic effect of converting borrowing from floating rates to fixed rates. Generally, the Group raises long-term borrowings 
at floating rates and swaps them into fixed rates that are lower than those available if the Group borrowed at fixed rate directly. 
Under the interest rate swaps, the Group agrees with other parties to exchange, at specific intervals (mainly quarterly), the 
difference between fixed contract rates and floating rate interest amounts calculated by reference to the agreed notional 
principal amounts. An interest rate swap was entered into on 9 July 2016 and matured on 9 July 2018. The swaps were renewed  
on similar terms for a further 2 years until 9 July 2020.

5.   Critical accounting estimates and judgements

   In the application of the Group’s accounting policies, which are described in note 3, management are required to make 

judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent  
from other sources. The estimates and judgements are continually evaluated and are based on historical experience and other 
factors, including expectations of future events that are believed to be reasonable under the circumstances. Actual results may 
differ from these estimates.

   The key assumptions concerning the future, and other key sources of estimation uncertainty at the balance sheet date, that 

have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial 
year, are discussed below.

  Group
  Pension benefits
   The present value of the pension obligations depends on a number of factors that are determined on an actuarial basis using a 
number of assumptions. The assumptions used in determining the net cost (income) for pensions include the discount rate and 
mortality rate. Any changes in these assumptions will impact the carrying amount of pension obligations. In the event of the 
pension liability becoming a surplus, the Company legally has an unconditional right to that surplus and this has been agreed 
with the scheme trustees.

   The Group determines the appropriate discount rate at the end of each year. This is the interest rate that should be used  

to determine the present value of estimated future cash outflows expected to be required to settle the pension obligations.  
In determining the appropriate discount rate, the Group considers the interest rates of high-quality corporate bonds that are 
denominated in the currency in which the benefits will be paid, and that have terms to maturity approximating the terms of  
the related pension liability.

   Other key assumptions for pension obligations are based in part on current market conditions. Additional information is disclosed 

in note 29.

Inventory

   Deferred production stock forms part of inventory and is stated in the accounts at the lower of cost or net realisable value. Programme 
costs are expensed in line with expected future revenues which are a judgemental area. A detailed forecast of future secondary 
sales is prepared by management based on historic experience and expected future trends. £4.9m (including £4.6m exceptional 
write offs) was expensed through the income statement in the year (2017: £1.4m). Additional information is disclosed in note 18.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
82

Notes to the financial statements
Continued

  Lottery recoverability
   An amount of £6.6m (2017: £8.2m) is included within non-current assets as receivable from the Scottish Children’s Lottery. It is due 
to ELM (the lottery management company) and is expected to be recovered from 2019 onwards. In line with IFRS 9, as a result of 
recent trends in ticket sales and updated future forecasts, which show a significantly slower repayment profile and a resulting 
increased credit risk for the debtor than previously anticipated, management has performed a whole of life probability weighted 
impairment review. The outcome has been to increase the provision by £4.2m to £5.0m.

  Company
  Carrying value of parent company investments
   The Company’s policy is to carry out annual reviews of its investments. Based on operating results for the subsidiary undertakings 
and future forecast cash flows, the Directors consider that the investments’ recoverable amount is greater than its carrying value 
and consequently no impairment is considered necessary. Additional information is disclosed in note 17.

6.   Business segments

   The Group’s Chief Executive, the chief operating decision maker, considers the business primarily from a product perspective. 

Under IFRS 8, the reportable segments are Broadcast, Digital, Productions and ELM (external lottery management).

   The performance of the segments is assessed based on a measure of adjusted operating profit.

    Since the last annual financial statements, there has been a change in the basis of segmentation. The previous Consumer 

segment has been further broken down into Broadcast and Digital and as such the 2017 figures have been restated.

Segment revenues

Broadcast

Digital

Productions

ELM

External revenue

2018
£m

 94.5 

 9.6 

 16.3 

 5.5 

2017
£m

 92.0 

 8.2 

 10.2 

 6.6 

 125.9 

 117.0 

   The Group adopted IFRS 15 during the year. Revenue for 2018 would have been the same under IAS 18. Group revenue is 

recognised at a point in time except for £9.2m which is recognised over time.

   Revenue in 2018 includes £0.5m of revenues from sources outside the UK (2017: £0.8m).

Segment result

Broadcast

Digital

Productions

ELM

Operating profit (pre-exceptionals)

Exceptional provision attributable to ELM

Exceptional reorganisation cost attributable to Group

Exceptional loss on sale of STV2 attributable to Group

Exceptional GMP equalisation charge attributable to Group

Operating profit

Financing

Impairment losses – exceptional ELM provision

Profit before tax

Tax charge

Profit attributable to owners of the parent

  Operating profit in 2018 includes £0.3m arising outside the UK (2017: £0.5m).

2018
£m

 15.3 

 4.7 

 0.1 

–

 20.1 

–

 (8.7)

 (0.8)

 (1.6)

 9.0 

 (2.9)

 (4.2)

 1.9 

 (0.3)

 1.6 

2017
£m

 15.3 

 3.7 

–

–

 19.0 

 (1.6)

–

–

–

 17.4 

 (3.5)

–

 13.9 

 (2.2)

 11.7 

Financial Statements 
 
 
 
 
 
 
 
 
 
 
83

Assets

Liabilities

2018
£m

 31.5 

 1.3 

 23.6 

 6.7 

 63.1 

2017
£m

 32.4 

 1.1 

 29.4 

 8.2 

 71.1 

2018
£m

 13.5 

 0.3 

 4.4 

 0.4 

2017
£m

 9.5 

 0.1 

 5.1 

 0.5 

 18.6 

 15.2 

 20.4 

 21.5 

 124.0 

 115.7 

 83.5 

 92.6 

 142.6 

 130.9 

Broadcast

Digital

Productions

2018
£m

 3.1 

 2.0 

2017
£m

 3.3 

 1.8 

2018
£m

 0.3 

 0.4 

2017
£m

 0.1 

 0.4 

2018
£m

2017
£m

–

–

–

–

ELM

2018
£m

–

–

2017
£m

–

–

Segment assets and liabilities

Broadcast

Digital

Productions

ELM

Total of all segments

Unallocated corporate

Consolidated

Other segment information

Capital additions

Depreciation and amortisation

   Segment assets consist primarily of property, plant and equipment, inventories and trade and other receivables and cash  

and bank deposits.

   Segment liabilities comprise operating liabilities including trade and other payables and provisions. They exclude Group 

borrowings, retirement benefit obligations, tax liabilities and other non-current liabilities.

  All the net assets in 2017 and 2018 were held in the UK and therefore operate in a single geographical segment.

7.   Operating expenses by nature

Programming costs

Staff costs

Other external charges

Depreciation and amortisation

Operating lease charges

Other operating charges

Exceptional items

  Services provided by the Group’s auditors 
  During the year the Group obtained the following services from the Company’s auditors:

Group

Fees payable to Company auditors for the audit of parent company and consolidated  
  financial statements

Fees payable to the Company’s auditors and it’s associates for other services:

- The audit of Company’s subsidiaries pursuant to legislation

- Audit-related assurance services

  Included in the audit fees payable is £5,000 (2017: £5,000) paid in respect of the parent company.

2018
£m

57.1

30.6

13.7

2.4

1.8

0.2

105.8

11.1

116.9

2017
£m

47.9

28.6

16.8

2.2

2.3

0.2

98.0

1.6

99.6

2018
£000

2017
£000

 115 

 24 

 27 

 166 

110

25

26

161

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
84

Notes to the financial statements
Continued

Fees in respect of STV Group plc pension schemes

Audit

8.   Staff
  Group
  The average monthly number of employees (including executive directors) was:

Broadcast, Digital, Productions and ELM

Established

Contract

  Contract staff numbers consist of employees on fixed-term contracts.

  Their aggregate remuneration comprised:

Wages and salaries

Social security costs

Other pension costs 

2018
£000

25

2017
£000

25

2018
Number

2017
Number

 457 

 26 

 483 

 480 

 23 

 503

2018
£m

 23.5 

 2.1 

 5.0 

 30.6 

2017
£m

 20.4 

 2.2 

 6.0 

 28.6 

  Details of Directors’ remuneration is provided in the Remuneration Report on pages 54 to 61.

  Company
   The Company had no employees during the current or preceding year.

   No director received remuneration from the Company during the year (2017: £nil). The emoluments of the Directors are paid  

by another Group company which makes no recharge to the parent company.

9.   Exceptional items
  Reorganisation cost
   A provision of £8.7m has been recognised during the year in relation to restructuring within the business. The restructure was 

mainly as a result of the closure of STV2. The £8.7m includes a £6.0m non-cash writedown of stock (£5.0m) and assets (£1.0m). 
Included within the stock writedown of £5.0m is £4.6m impairment of deferred production stock due to the reorganisation.

  Loss on disposal of STV2
   The disposal of the STV2 companies to That’s Media Limited on 30 June resulted in a loss on sale of £0.8m. The loss on disposal 

includes a non-cash writedown of stock and assets of £0.4m. See note 11 for more information.

  GMP charge
   A past service cost of £1.6m has been included in the measurement of the pension scheme liabilities for Guaranteed Minimum 
Pension (‘GMP’) equalisation. This is to equalise the benefits between men and women following a High Court ruling around 
equalisation of GMP.

  ELM debtor
  An additional £4.2m provision has been recorded during the year in relation to the ELM debtor.

   In line with IFRS 9, as a result of recent trends in ticket sales and updated future forecasts, which show a significantly slower 

repayment profile and a resulting increased credit risk for the debtor than previously anticipated, management has performed  
a whole of life probability weighted impairment review. The outcome has been to increase the provision by £4.2m to £5.0m.

   In 2017, the £1.6m non-cash charge incurred in the year included the IAS 39 discounting provision of £0.8m (above) and also  

a £0.8m write off of post-launch non-billable costs.

  The tax effect on exceptional items during the year was a credit of £2.6m (2017: £0.1m credit).

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.  Finance costs

Bank borrowings

IAS 19 pension finance charge

Impairment losses – exceptional ELM provision (note 9)

85

2017
 £m

 1.0 

 2.5 

 3.5 

–

 3.5 

2018
 £m

 1.1 

 1.8 

 2.9 

 4.2 

 7.1 

11.  Disposal of subsidiary

   On 30 June 2018, the Group sold the STV2 local licence companies to That’s Media Limited for a gross cash consideration of £0.3m 

(£0.2m net of disposal costs) resulting in a £0.8m loss on disposal.

  The loss on disposal has been calculated as follows:

Exceptional items written off:

Stock

Pre-launch costs

Redundancy costs

Cost of contract cancellations

Fixed assets

Disposal expenses

Total consideration

Loss on sale of STV2

12.  Tax charge

Corporation tax:

Current year

Adjustments in respect of prior years

Deferred tax (see note 23)

Tax charge for the year

  The charge for the year can be reconciled to the profit per the income statement as follows:

Profit before tax 

Tax at the UK corporation tax rate of 19% (2017: 19.25%) 

Tax effects of:

Other expenses not deductible for tax purposes

Utilisation of losses not recognised

Impact of changes in tax rates

Changes in estimates related to prior years

Tax charge for the year

 30 June 
2018
 £m

(0.3)

(0.3)

(0.2)

(0.1)

(0.1)

(1.0)

(0.1)

(1.1)

0.3

(0.8)

2018
 £m

2017
 £m

– 

 (0.4)

 (0.4)

 0.7 

 0.3 

2018
 £m

 1.9 

 0.4 

 0.1 

 0.2 

 (0.2)

 (0.2)

 0.3 

 1.2 

–

 1.2 

 1.0 

 2.2 

2017
 £m

 13.9 

 2.7 

 0.1 

 (0.2)

 (0.2)

 (0.2)

 2.2 

STV Annual Report and Accounts 2018 
 
 
86

Notes to the financial statements
Continued

13.  Earnings per share

   Basic earnings per share (‘EPS’), is calculated by dividing the profit attributable to equity shareholders by the weighted average 

number of ordinary shares in issue during the year, excluding ordinary shares purchased by the Company and held as treasury shares.

   In order to calculate diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion  
of all dilutive potential ordinary shares. The Company has one type of dilutive potential ordinary shares namely share options 
granted to employees.

   Adjusted EPS is presented in order to show the business performance of the Group in a consistent manner and reflect how the 
business is managed and measured on a day-to-day basis. Adjusted EPS reflects the impact of operating and non-operating 
exceptional items on Basic EPS and also IAS 19 net financing cost adjustment; and the tax adjustments relating to these items. 
Each of these adjustments is explained in detail in the section below.

  The calculation of Basic EPS and Adjusted EPS, together with the diluted impact on each, is set out below:

Basic earnings per share

Profit for the year attributable to equity shareholders

Weighted average number of ordinary shares in issue – million

Basic earnings per ordinary share

Diluted earnings per share

Profit for the year attributable to equity shareholders

Weighted average number of ordinary shares in issue – million

Dilution due to share options

Total weighted average number of ordinary shares in issue – million

Diluted earnings per ordinary share

Adjusted earnings per share

Profit for the year attributable to equity shareholders

Exceptional items (net of tax)

Exceptional impairment losses (net of tax)

Profit for the year before exceptional items

Adjustment for IAS 19 financing cost (net of tax)

Adjusted profit

Weighted average number of ordinary shares in issue – million

Adjusted earnings per ordinary share

Diluted adjusted earnings per share

Adjusted profit

Weighted average number of ordinary shares in issue – million

Dilution due to share options

Total weighted average number of ordinary shares in issue – million

Diluted adjusted earnings per ordinary share

2018
 £m

1.6

38.4

4.2p

2018
 £m

1.6

38.4

0.8

39.2

4.1p

2018
 £m

1.6

9.2

3.5

14.3

1.5

15.8

38.4

2017
 £m

11.7

38.9

30.1p

2017
 £m

11.7

38.9

0.6

39.5

29.6p

2017
 £m

11.7

1.6

–

13.3

2.1

15.4

38.9

41.1p

39.6p

2018
 £m

2017
 £m

15.8

38.4

0.8

39.2

15.4

38.9

0.6

39.5

40.3p

39.0p

Ref

(a)

(b)

(c)

Financial Statements 
 
 
 
87

   Details of the adjustments to earnings are as follows:

(a)  Exceptional items (net of tax) £9.2m (2017: £1.6m)

  Exceptional items of £11.1m (2017: £1.6m), net of related tax credit of £1.9m (2017: £nil). See note 9 for more details.

(b)  Exceptional impairment losses (net of tax) £3.5m (2017: £nil)

  Exceptional impairment losses of £4.2m (2017: £nil), net of related tax credit of £0.8m (2017: £nil). See note 9 for more details.

(c)  Adjustment for IAS 19 financing cost (net of tax) £1.5m (2017: £2.1m)

  An adjustment for the IAS 19 financing cost of £1.8m (2017: £2.5m), net of a related tax credit of £0.3m (2017: £0.4m).

14.  Dividends

Equity dividends on ordinary shares

Declared and paid during the year:

Final for 2017: 12.0p (2016: 11.0p) per share

Interim for 2018: 6.0p (2017: 5.0p) per share

Dividends paid

2018
 £m

2017
 £m

 4.6 

 2.3 

 6.9 

 4.3 

 1.9 

 6.2 

   A final dividend of 14.0p per share (2017: 12.0p per share) has been proposed and is subject to approval by the Board of Directors.  
It is payable on 31 May 2019 to shareholders who are on the register at 12 April 2019. The ex-dividend date is 11 April 2019.  
This final dividend, amounting to £5.3m has not been recognised as a liability in these financial statements.

15.  Intangible assets

Cost 

At 1 January 2017

Additions

At 1 January 2018

Additions

Disposals

At 31 December 2018

Accumulated amortisation and impairment

At 1 January 2017

Amortisation

At 1 January 2018

Amortisation

Disposals

At 31 December 2018

Net book value at 31 December 2018

Net book value at 31 December 2017

Web 
development 
and branding
£m

 3.2 

 0.5 

 3.7 

 0.4 

 (0.7)

 3.4 

 0.5 

 0.6 

 1.1 

 0.7 

 (0.3)

 1.5 

 1.9 

 2.6 

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
88

Notes to the financial statements
Continued

16.  Property, plant and equipment

Cost 

At 1 January 2017

Additions

Transfers

Disposals

At 1 January 2018

Additions

Transfers

Disposals

At 31 December 2018

Accumulated depreciation and impairment

At 1 January 2017

Charge for year

Disposals

At 1 January 2018

Charge for year

Disposals

At 31 December 2018

Net book value at 31 December 2018

Net book value at 31 December 2017

17.  Investments

Group

Listed 

Other

Plant,
technical
equipment
and other
£m

Assets
under
construction
£m

Leasehold
buildings 
£m

 0.1 

 0.3 

–

–

 0.4 

–

–

–

 0.4 

 0.1 

–

–

 0.1 

–

–

 0.1 

 0.3 

 0.3 

 22.3 

–

 1.9 

 (0.1)

 24.1 

–

 1.8 

 (0.2)

 25.7 

 15.2 

 1.6 

 (0.1)

 16.7 

 1.7 

 (0.1)

 18.3 

 7.4 

 7.4 

 0.2 

 2.6 

 (1.9)

–

 0.9 

 3.0 

 (1.8)

–

 2.1 

–

–

–

–

–

–

–

 2.1 

 0.9 

Total
£m

 22.6 

 2.9 

–

 (0.1)

 25.4 

 3.0 

–

 (0.2)

 28.2 

 15.3 

 1.6 

 (0.1)

 16.8 

 1.7 

 (0.1)

 18.4 

 9.8 

 8.6

2018
£m

2017
£m

0.1

0.6

0.7

0.8

0.6

1.4

   The Group holds investments in a number of different entities. These investments are categorised as equity investments and 

are measured at fair value through the Statement of Other Comprehensive Income.

   The movement of £0.7m during the year relates to Mirriad plc, one of STV Group’s investments. 324,203 shares were sold in the 

year for £0.2m and the value of the remaining investment was written down by £0.5m to market value.

Company

Share in Group undertakings

Other investments

Listed

Other

2018
£m

2017
£m

47.3

47.3

0.2

0.5

48.0

0.8

0.5

48.6

Financial Statements 
 
89

  Impairment testing
   Investments in subsidiaries is monitored by management to ensure that it has not suffered any impairment. In order to assess 
whether the investment in subsidiaries was subject to impairment, a valuation assessment was performed using a DCF model. 
The cash flow projections for the model were based on a 3 year plan approved by the Board in October 2018 which supported 
moderate growth in the Group through the period from 2019 to 2021 and a terminal value thereafter based on 3% growth. The 
resulting valuation provided significant headroom against the carrying value.

   Further sensitivities were modelled to provide management with sufficient comfort that no impairment would be required, 

namely a +/- 1% change in discount rate and also an operating profit fall in 2019 of 10% and then flat growth. Both scenarios  
still left the Group with significant headroom. The discount rate applied was 7.85% (2017: 7.95%).

   Based on the above the Directors consider that the investments’ recoverable amount is greater than its carrying value and 

consequently no impairment is considered necessary.

  Subsidiary undertakings
  A full list of subsidiary undertakings as at 31 December 2018 is as follows:

Undertaking

Principal activity

Registered address

STV News Services Limited *

    STV Television Limited

        STV Central Limited

        STV North Limited

        STV Productions Limited

            STV Drama Productions Limited

Investment holding undertaking

Investment holding undertaking

Television broadcasting

Television broadcasting

Programme production

Programme production

        Ginger Television Productions Limited

Programme production

            SKA Ginger Productions Limited (50%)

Programme production

        Altissimo Music Limited

        stv.tv Limited

        Solutions.tv Limited

        Grampian Television Limited

STV Services Limited *

    Scottish News Network Limited

    STV SIP Trustees Limited

Music rights

Dormant

Dormant

Dormant

Group services undertaking

Dormant

Dormant

Rise & Shine (Television) Limited *

Investment holding undertaking

    STV Publishing Limited

    STV Out of Home Limited

    Peopleschampion Limited

    Scottish Media Group (Jersey) Limited

        The Ginger Media Group Limited

Dormant

Dormant

Dormant

Dormant

Dormant

STV Appeal *

Holding undertaking for charity

    STV Appeal Trading Company Limited

Trading undertaking for charity

STV Elm Limited *

* directly held

Group services undertaking

  The registered address for all companies (except where noted) is Pacific Quay, Glasgow, G51 1PQ.

  (1) 2nd Floor, Bewlay House, 2 Swallow Place, London, W1B 2AE
  (2) 13 Castle Street, St Helier, Jersey, Channel Islands, JE4 5UT

   The investments are stated in the balance sheet at cost less amounts written off for impairment in value. All of the above 

investments are 100% shareholdings within the Group except where stated.

(1)

(1)

(1)

(2)

(1)

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
90

Notes to the financial statements
Continued

18.  Inventories

Deferred programme production 

Programme production work in progress

Recorded programmes

Group

2018
£m

10.3

3.9

0.2

14.4

2017
£m

14.8

4.9

0.9

20.6

   Deferred programme production stock represents original costs of production which are deferred and recognised against future 

revenue streams expected to be generated in the secondary sales market.

   Deferred programme production stock is classified as a current asset even though it will be realised into cash over several years 
due to the homogeneous nature of the inventory which would result in an arbitrary split between the current and non-current 
categories and to be consistent with practice elsewhere in the industry. It is anticipated that £1.0m is likely to be realised within 
12 months.

   At 31 December 2018, the net present value (NPV) of the future sales, estimated over a maximum period of 15 years for drama 
and 10 years for other genres of programming, was £14.0m (2017: £24.7m), with the net book value of £10.3m representing 46% 
(2017: 54%) of the future sales gross of discounting. A discount rate of 6.0% (2017: 6.0%) was applied. Revenues in 2019 are 
expected to be £2.0m.

   The sensitivities regarding the principal assumptions used to measure the deferred production costs are set out below:

Assumption

Discount rate

Change in assumption

Impact on NPV

Increase/decrease by 0.25%

Decrease/increase by £0.2m

Rate of price inflation (RPI)

Increase/decrease by 0.25%

Increase/decrease by £0.2m

Sales

Increase/decrease by 10.00%

Increase/decrease by £1.3m

19.  Trade and other receivables

Group

Company

Current

Non-current

Current

Non-current

2018
£m

2017
£m

2018
£m

2017
£m

Trade receivables

 11.9 

 15.4 

Amounts owed by group undertakings

Prepayments 

Contract assets

Other receivables

Corporation tax debtor

–

 2.0 

 8.4 

 0.2 

 0.2 

–

 2.4 

 8.5 

 0.4 

–

 22.7 

 26.7 

–

–

–

–

 8.2 

–

 8.2 

2018
£m

–

2017
£m

–

2018
£m

–

2017
£m

–

 75.2 

 75.9 

 182.6 

 167.5 

–

–

 1.0 

–

–

–

 1.1 

–

–

–

–

–

–

–

–

–

–

–

–

–

 8.2 

–

 8.2 

 76.2 

 77.0 

 182.6 

 167.5 

   Trade receivables relate to a number of independent customers for whom there is no recent history of default. 

Financial Statements 
 
 
 
 
91

  The ageing analysis of the trade receivables is as follows: 

Less than 30 days

Past due

2018

2017

Gross
£m

Provision
£m

Gross
£m

Provision
£m

11.4

0.5

11.9

–

0.1

0.1

15.1

0.3

15.4

–

–

–

   The Directors consider that the carrying amount of trade and other receivables approximates their fair value. All trade receivables 

are expected to be recovered.

   Contract assets (accrued income) primarily relate to the Group’s right to consideration for work completed but not billed at the 

reporting date.

   Group other receivables of £8.2m (31 December 2017: £8.2m), included within non-current assets, relates mainly to debt due to 

ELM (the lottery management company) from the Scottish Children’s Lottery and will be recovered from 2019 onwards. The £6.6m 
(2017: £8.2m) ELM debtor is net of an expected credit loss impairment of £5.0m. In line with IFRS 9, as a result of recent trends in 
ticket sales and updated future forecasts, which show a significantly slower repayment profile and a resulting increased credit risk 
for the debtor than previously anticipated, management has performed a whole of life probability weighted impairment review. 
The outcome has been to increase the provision by £4.2m to £5.0m.

Opening provision under IAS 39 (included in operating expenses) and IFRS 9

Increase in provision under IFRS 9

 £m

0.8

4.2

5.0

   Amounts owed by group undertakings are considered to have low credit risk and the loss allowance recognised during the period 

was therefore limited to 12 months expected credit losses. The amounts were not material.

   A loan to a subsidiary undertaking of £80.0m (2017: £80.0m) is included within the Company amounts owed by group undertakings. 

All remaining amounts owed by group undertakings are unsecured, interest free and have no fixed date of repayment.

20.  Cash and cash equivalents

Cash and cash equivalents

Group

2018
£m

 6.3 

2017
£m

 6.1 

STV Annual Report and Accounts 2018 
 
 
 
 
 
92

Notes to the financial statements
Continued

21.  Trade and other payables

Current

Trade payables 

Accrued expenses 

Contract liabilities

Amounts owed to group undertakings

Bank overdraft

Social security and other taxes

Group

2018
£m

 6.1 

 9.8 

 1.9 

–

–

 2.6 

 20.4 

2017
£m

 4.3 

 7.4 

 2.1 

–

–

 3.7 

 17.5 

Company

2018
£m

2017
£m

–

 0.1 

–

 68.3 

 4.4 

–

–

 0.5 

–

 54.2 

 4.1 

–

 72.8 

 58.8 

  The Directors consider that the carrying amount of trade and other payables approximates their fair value.

   Contract liabilities (deferred income) primarily relate to the consideration received from customers in advance of transferring  

a good or service:

Balance at 1 January

Revenue recognised in the year

Cash received

Balance at 31 December

22.  Borrowings

Bank loans

  The borrowings are repayable as follows:

Expiring in 2 to 5 years

  All undrawn committed borrowing facilities are repayable within 2 to 5 years (2017: 2 to 5 years).

  The amount of bank loans is net of £0.4m unamortised borrowing costs (2017: £0.4m).

  The effective interest rates were as follows:

Bank loans (floating)

2018
 £m

2.1

(2.1)

1.9

1.9

2017
 £m

1.1

(1.0)

2.0

2.1

Group

2018
£m

2017
£m

 42.6 

 41.6 

 42.6 

 41.6 

2018
%

 2.2 

2017
%

 2.0 

   At 31 December 2018, the Group had revolving credit and overdraft bank facilities in place totalling £60.0m (£60.0m at 31 December 

2017). At 31 December 2018, £43.0m (£42.0m at 31 December 2017) of the facility was drawn down.

   The £60.0m revolving credit and overdraft facility has a maturity date of June 2022. Security is provided to the debt providers  

by way of cross guarantees and a share pledge.

   The Group has hedged its exposure to fluctuations in interest rates with interest rate swaps of £15.0m (2017: £15.0m). The notional 
principal amount of the outstanding interest rate swap contracts at 31 December 2018 was £15.0m (2017: £15.0m). A fair value 
on the interest rate swaps of £nil (2017: £nil) has been recognised at 31 December 2018.

Financial Statements 
 
 
 
 
 
 
 
 
93

23.  Deferred tax

  The analysis of the current deferred tax balances is as follows:

 Deferred tax asset:

 Deferred tax to be recovered after more than one year

 Deferred tax to be recovered within one year

 Net deferred tax asset

Deferred tax asset not recognised

Group

2018
£m

2017
£m

Company

2018
£m

2017
£m

 (19.5)

–

 (19.5)

 (17.0)

 (1.4)

 (18.4)

 (19.5)

 (18.4)

 (6.7)

–

 (6.7)

 (6.7)

(1.8)

(1.9)

–

 (4.7)

 (0.5)

 (5.2)

 (5.2)

–

   A deferred tax asset has been recognised in respect of these temporary differences as it is probable that the Group will generate 

sufficient taxable profits in the future against which these temporary differences can be offset.

   The deferred tax asset of £1.8m (2017: £1.9m) which has not been recognised relates to a combination of trading tax losses and 

non-trade debits.

   The movement in deferred tax assets and liabilities during the year, taking into consideration the offsetting of balances within 

the same tax jurisdiction, is as follows:

Group

At 1 January 2018

Charge/(credit) to income

Charge/(credit) to equity/OCI

At 31 December 2018

Company

At 1 January 2018

Charge to income

Credit to equity/OCI

At 31 December 2018

Tax
trading 
losses
£m

Other
temporary
differences
£m

Accelerated
tax
depreciation
£m

Retirement
benefit
obligations
£m

Total
£m

 (3.9)

–

–

 (3.9)

–

–

–

–

 (0.9)

 0.2 

 0.2 

 (0.5)

–

–

–

–

 (1.6)

 (0.3)

–

 (12.0)

 (18.4)

 0.8 

 (2.0)

 0.7 

 (1.8)

 (1.9)

 (13.2)

 (19.5)

–

–

–

–

 (5.2)

 0.3 

 (1.8)

 (6.7)

 (5.2)

 0.3 

 (1.8)

 (6.7)

   Changes to the UK corporation tax rates were substantively enacted as part of Finance Bill 2015 (No.2) on 26 October 2015. These 
include reductions to the main rate to reduce the rate to 19% from 1 April 2017. Finance Act 2016, which was substantively enacted 
on 6 September 2016, includes legislation reducing the main rate of UK corporation tax to 17% from 1 April 2020. Deferred taxes 
at the balance sheet date have been measured using these enacted tax rates and reflected in these financial statements.

STV Annual Report and Accounts 2018 
 
 
 
 
94

Notes to the financial statements
Continued

24.  Provisions

At 1 January 

Provided during the year

Utilised during the year

At 31 December 

The provisions are expected to be utilised:

Within one year 

Greater than one year 

25.  Share capital and premium

At 1 January 2018

Shares bought back on-market and cancelled

At 31 December 2018

Reorganisation  
provisions

Onerous lease  
provisions

Total  
provisions

2018
£m

–

 1.7 

 (0.7)

 1.0 

 1.0 

–

 1.0 

2017
£m

–

–

–

–

–

–

–

2018
£m

 0.3 

–

 (0.2)

 0.1 

 0.1 

–

 0.1 

2017
£m

 0.5 

–

 (0.2)

 0.3 

 0.2 

 0.1 

 0.3 

2018
£m

 0.3 

 1.7 

 (0.9)

 1.1 

 1.1 

–

 1.1 

2017
£m

 0.5 

–

 (0.2)

 0.3 

 0.2 

 0.1 

 0.3

Number of 
shares
(thousands)

Ordinary 
shares
£m

Share 
premium
£m

Total
£m

39,367

(175)

39,192

19.7

 (0.1)

19.6

101.9

121.6

–

(0.1)

101.9

121.5

   The total authorised number of ordinary shares is 63 million shares (2017: 63 million shares) with a par value of £0.50 per share 

(2017: £0.50 per share). All issued shares are fully paid.

   The Group commenced a share buyback programme in 2017 which ceased in April during the year. During 2018 175,000 shares 

were purchased and cancelled (2017: 181,000 shares).

26.  Notes to the parent and consolidated statement of cash flows

Operating profit/(loss) 

Adjustments for:

Depreciation (note 16)

Amortisation (note 15)

Share based payment 

Reorganisation exceptional

Sale of STV 2 exceptional

GMP exceptional

ELM exceptional 

EBITDA

Decrease/(increase) in inventories

Decrease/(increase) in trade and other receivables (excluding ELM)

Increase/(decrease) in trade and other payables (excluding ELM)

Increase in ELM trade and other receivables

Decrease in ELM trade and other payables

Increase in intra group balances

Exceptional reorganisation cash costs

Cash generated by operations

Group

2018
£m

 9.0 

 1.7 

 0.7 

 0.3 

 8.7 

 0.8 

 1.6 

–

 22.8 

 0.7 

 2.2 

 3.1 

 (2.6)

 (0.1)

–

 26.1 

 (2.4)

 23.7 

2017
£m

Company

2018
£m

2017
£m

 17.4 

 (1.7)

 (0.8)

 1.6 

 0.6 

 0.3 

–

–

–

 1.6 

 21.5 

 (1.1)

 (3.9)

 (1.4)

 (3.9)

–

–

 11.2 

–

–

–

–

–

 0.3 

 0.3 

–

–

 1.1 

–

 (0.3)

–

 0.1 

 0.2 

–

–

 14.8 

 14.8 

–

–

–

–

–

 (0.5)

–

 (0.1)

–

–

–

 13.1 

 12.5 

–

 11.2 

 14.8 

 12.5 

Financial Statements 
 
  Reconciliation of movement in net debt

Share buy-back 

Long-term borrowings

Total liabilities from financing activities

Deduct: Share buy-back

Cash and cash equivalents 

Net debt

95

At 1 January 
2018
£m

Cash flows
£m

Non-cash
changes
£m

 (0.4)

 (41.6)

 (42.0)

 0.4 

 6.1 

 (35.5)

0.6

(1.0)

(0.4)

(0.6)

 0.2 

(0.8)

(0.2)

–

(0.2)

0.2

–

–

 At 31 
December
2018
£m

–

 (42.6)

 (42.6)

–

 6.3 

 (36.3)

   The share buy-back liability included within Trade and other payables on the balance sheet in 2017 and relating to a contract  

to purchase our own shares as part of the share buy-back scheme was reversed in 2018. 

  The long-term borrowings non-cash changes relate to the amortisation of borrowing costs.

27.  Operating lease commitments

   At 31 December the Group had minimum commitments in respect of non-cancellable operating leases for leasehold buildings 

payable as follows:

Within one year

Between two and five years

After five years

2018
£m

1.7

8.0

4.1

13.8

2017
£m

2.1

8.0

6.1

16.2

28.  Transactions with related parties

  Key management compensation
   Key management personnel are deemed to be the Executive and Non-Executive Directors of the Group, as they have authority 

and responsibility for controlling the Group’s activities. Key management remuneration is detailed as follows:

Short-term employee benefits*

* See Remuneration Report pages 56 to 57 for details

2018
£m

 2.4 

2017
£m

 1.4 

  Other related party transactions
   During the year £3,700 (2017: £3,700) of fee income was received from the Group’s investment companies and a balance of 

£1,110 owed at 31 December 2018 (31 December 2017: £2,220).

   During the year airtime advertising transactions occurred between the Group and a company of which Christian Woolfenden  

is the Managing Director. The transactions amounted to £32,758 during the year (2017: £32,683) with an outstanding receivable  
of £nil at 31 December 2018 (31 December 2017: £25,610).

  There have been no other transactions with key management personnel as defined under IAS 24.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
96

Notes to the financial statements
Continued

29.  Retirement benefit schemes
  Defined contribution schemes
   The Group operates two money purchase schemes, the STV Pension Scheme and the Pearl & Dean Cinemas Pension Scheme,  

for which the pension cost charge for the year amounted to £1.5m (2017: £1.5m).

  Defined benefit schemes
   The Group operates two defined benefit pension schemes. The schemes are trustee administered and the schemes’ assets  
are held independently of the Group’s finances. Pension costs are assessed in accordance with the advice of an independent 
professionally qualified actuary.

   The schemes are the Scottish and Grampian Television Retirement Benefit Scheme and the Caledonian Publishing Pension 

Scheme. Both are closed schemes and accounted for under the projected unit method.

  Defined benefit pension deficit
  Group
  The net pension deficit at 31 December 2018 was £78.5m (2017: £70.6m).

  Company
  The net pension deficit was £40.5m (2017: £30.6m).

   The net assets and liabilities of the schemes are recognised in the consolidated balance sheet and shown within non-current 

liabilities. The totals recognised in the current and previous years are: 

Total defined benefit scheme obligations

Total defined benefit scheme assets

Net pension deficit

Group

2018
£m

2017
£m

Company

2018
£m

2017
£m

 (421.9)

 (440.0)

 (180.3)

 (182.2)

 343.4 

 (78.5)

 369.4 

 (70.6)

 139.8 

 (40.5)

 151.6 

 (30.6)

   A related offsetting deferred tax asset for the Group of £13.2m (2017: £12.0m) and the Company of £6.7m (2017: £5.2m) is included 
under non-current assets. Therefore the pension scheme deficit net of the related deferred tax asset for the Group amounts to 
£65.3m at 31 December 2018 (£58.6m at 31 December 2017) and the Company amounts to £33.8m (2017: £25.4m).

  Total defined benefit scheme obligations
  The movement in the present value of the defined benefit obligation is analysed below:

Defined benefit obligation at 1 January

Past service cost – GMP equalisation

Interest cost

Remeasurement (gains)/losses

Benefits paid from plan

Defined benefit obligation at 31 December 

Group

2018
£m

2017
£m

Company

2018
£m

2017
£m

 440.0 

 448.2 

 182.2 

 186.6 

 1.6 

 11.0 

 (10.6)

 (20.1)

 421.9 

–

 12.2 

 0.4 

 (20.8)

 440.0 

 1.1 

 4.5 

 1.9 

 (9.4)

–

 5.1 

 (0.2)

 (9.3)

 180.3 

 182.2 

  Assumptions used to estimate the scheme obligations
   The 1 January 2015 valuation has been updated to 31 December 2017 by a qualified independent actuary and reflect recent 

market movements in corporate bond yields and inflation. The major assumptions used by the actuary were:

Rate of increase in salaries

Rate of increase of pensions in payment

Discount rate

Rate of price inflation (RPI)

Group

Company

2018

2017

2018

2017

nil%

3.30%

2.75%

3.30%

nil%

3.21%

2.55%

3.20%

nil%

3.30%

2.75%

3.30%

nil%

3.21%

2.55%

3.20%

   Assumptions regarding future mortality experience are set based on advice, published statistics and experience in each scheme and 
are reflected in the table below (average life expectations of a pensioner retiring at age 65). As part of the 1 January 2015 valuation 
process, a detailed research project on the health of approximately 40% of the two schemes’ pensioners was undertaken. The 
outcomes of this study have been reflected in the mortality assumptions used at both 31 December 2017 and 2018.

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
97

Group

2018
Years

Company

2017
Years

2018
Years

2017
Years

19.4

21.6

21.4

23.1

18.8

20.8

20.6

22.3

19.1

21.3

20.8

23.3

18.5

20.6

20.1

22.5

Retiring at balance sheet date:

Male

Female

Retiring in 25 years:

Male

Female

  The sensitivities regarding the principal assumptions used to measure the defined benefit obligation are set out below:

Assumption

Group

Discount rate

Change in assumption

Impact on scheme liabilities

Increase/decrease by 0.25%

Increase/decrease by 3%

Rate of price inflation (RPI)

Increase/decrease by 0.25%

Increase/decrease by 1% 

Rate of mortality

Decrease by 1 year

Decrease by 5%

Company

Discount rate

Increase/decrease by 0.25%

Increase/decrease by 3%

Rate of price inflation (RPI)

Increase/decrease by 0.25%

Increase/decrease by 1% 

Rate of mortality

Decrease by 1 year

Decrease by 4%

   The analysis above has been determined based on reasonably possible changes of the assumptions occurring at the end of the 

reporting period assuming that all other assumptions are held constant.

  Total defined benefit scheme assets
  The movement in the fair value of the defined benefit scheme’s assets is analysed below:

Group

2018
£m

2017
£m

Company

2018
£m

2017
£m

Fair value of scheme assets at 1 January

 369.4 

 359.4 

 151.6 

 147.4 

Interest income

Return on plan assets excluding interest income

Contributions from the employer

Administrative expenses paid from plan assets

Benefits paid from plan

Fair value of scheme assets at 31 December 

 9.3 

 (22.5)

 10.0 

 (2.7)

 (20.1)

 343.4 

 9.9 

 13.1 

 9.4 

 (1.6)

 (20.8)

 369.4 

 3.8 

 (9.0)

 4.5 

 (1.7)

 (9.4)

 4.0 

 5.4 

 4.2 

 (0.1)

 (9.3)

 139.8 

 151.6 

  Scheme assets
   At 31 December 2018 the Scheme’s assets were invested in a diversified portfolio that consisted primarily of investment funds 

and debt instruments. The fair value of the Scheme’s assets are shown below:

Group

Investment funds

Debt instruments

Cash and cash equivalents

Derivatives

At 31 December 2018

At 31 December 2017

Quoted
£m

Unquoted
£m

Total
£m

Quoted
£m

Unquoted
£m

36.1

184.0

 13.1 

 110.4 

–

–

–

 (0.2)

 146.5 

 184.0 

 13.1 

 (0.2)

109.7

100.3

 8.9 

–

233.2

 110.2 

 343.4 

218.9

 144.2 

–

–

 6.3 

150.5

Total
£m

 253.9 

 100.3 

 8.9 

 6.3 

369.4

STV Annual Report and Accounts 2018 
 
 
 
 
 
98

Notes to the financial statements
Continued

Company

Investment funds

Debt instruments

Cash and cash equivalents

Derivatives

At 31 December 2018

At 31 December 2017

Quoted
£m

Unquoted
£m

Total
£m

Quoted
£m

Unquoted
£m

Total
£m

14.8

75.1

 5.0 

–

94.9

 45.2 

–

–

 (0.3)

44.9

 60.0 

 75.1 

 5.0 

 (0.3)

139.8

44.7

41.4

 3.6 

–

89.7

 59.5 

 104.2 

–

–

 2.4 

61.9

 41.4 

 3.6 

 2.4 

151.6

  Amounts recognised through the income statement:
  Amounts recognised through the income statement are as follows:

Amount charged to net operating expenses:

Current service cost – defined benefit expenses

Past service cost – GMP equalisation

Amount charged to finance costs:

Net interest expense

Total charged in the consolidated income statement

  Amounts recognised through the statement of comprehensive income:
  The amounts recognised through the consolidated statement of comprehensive income are:

Remeasurement (losses)/gains: 

  Return on plan assets excluding interest income

Actuarial (losses)/gains on liabilities arising from change in:

  – demographic assumptions

  – financial assumptions 

  – experience adjustments

Total recognised in the consolidated statement of comprehensive income

2018
£m

2017
£m

 (1.8)

(1.6)

(3.4)

 (1.8)

(5.2)

 (1.9)

–

(1.9)

 (2.5)

(4.4)

2018
£m

2017
£m

 (22.5)

 13.1 

 (19.0)

 8.1 

 20.1 

 (13.3)

 11.8 

 (12.2)

–

 12.7 

  Funding arrangements
   Contribution rates to the scheme are determined by a qualified independent actuary on the basis of triennial valuation using  

the projected unit method. The most recent triennial valuation was carried out as at 1 January 2015. This valuation resulted in  
a deficit of £129.9m on a pre tax basis at 30 November 2016 compared to £83.0m on a pre tax basis at the previous settlement 
date of 31 March 2014. This differential is principally due to a decrease in gilt yields during this period. The next triennial valuation 
will take place as at 1 January 2018.

   Following the valuation, an 11 year recovery plan was agreed with monthly payments commencing in January 2017.  Annual 
payments will increase at the rate of 2% per annum over the term of the plan. Additionally, in the event of outperformance 
against the Group’s sensitised net cash flow, contingent payments equivalent to 20% of any outperformance above a benchmark 
of available cash will be paid to the schemes. Sensitised forecast net cash flow is defined as cash flow pre-pension deficit funding 
payments and returns to shareholders.

   The estimated total employer contributions in 2019 are £10.2m which reflects the deficit funding payments described above.

   The weighted average duration of the Plan’s defined benefit obligation is approximately 15 years.

30.  Share-based compensation

   The purpose of the share-based compensation plans is to align the interests of management and employees with those  
of shareholders by providing incentives to improve the Company’s performance on a long-term basis, thereby increasing 
shareholder value.

Financial Statements 
 
 
 
 
 
 
 
 
 
99

  The Company has the following plans currently operating:

  i) Long-term incentive plans (LTIP) 
  ii) Employee share plans

  In previous years, a Value Creation Plan (VCP) was in operation with the plan maturing at the 2015 year end.

  Share-based compensation costs were £0.3m (2017: £0.3m).

i) Long-term incentive plans

   The Group has a long-term incentive plan for Executive Directors and other senior executives. Awards are granted normally in 
the form of a right to acquire shares in the Company for a zero or nominal amount. Awards vest over a period of at least three 
years, subject to the satisfaction of performance conditions.

   The performance measures are agreed by the Remuneration Committee based on which they consider to be aligned with the delivery 
of strategy and long term shareholder value. The Committee has discretion to use different or additional measures or weightings 
to ensure that the LTIP remains appropriately aligned to the business strategy and objectives. The performance measures are 
based on a combination of earnings growth and total shareholder return and are valued based on Monte-Carlo simulation.

  The assumptions used in Monte-Carlo simulation for the 2018 LTIP valuation are:

Risk-free interest rate

Expected dividend yield

Expected share price volatility

%

0.65

5.45

29.62

   Granted awards under the Company’s long term incentive plan that were outstanding at the end of the year had the following 

market prices at the date of award:

Year awarded

2013 VCP

2014 LTIP

2015 LTIP

2016 LTIP

2017 LTIP

2018 LTIP

2018 LTIP – Chief Executive

ii) Employee share plans

Market price 
on grant date
pence

1.00

3.40

4.25

3.67

3.65

3.23

3.10

2018
Number

2017
Number

 376,735 

470,205

1,875

1,607

20,040

302,473

306,395

324,265

264,647

 292,888 

348,025

210,662

–

–

   The employee share plans are open to all employees. They provide for a grant price approximately equal to 90% of the middle 
market quotion of a share on the dealing day last preceding the relevant date of invitation as derived from the London Stock 
Exchange daily office list and can be purchased once a year. There are currently 3 employee share plans outstanding and the 
exercise prices for options under these plans range from £3.34 to £3.60. At 31 December 2018 there were 428,886 (2017: 452,030) 
options outstanding under the plans. The employee share plans are valued using the Black and Scholes model.

31.  Reconciliation of statutory results to adjusted results

   Statutory results are adjusted to reflect the underlying performance of the business, providing a more meaningful comparison 

of how the business is managed and measured on a day-to-day basis.

Post-exceptional 

Add back: exceptionals 

Pre-exceptional 

Add back: IAS 19 

Adjusted results

2018

2017

Profit 
before tax
£m

Basic EPS
pence

Diluted EPS
pence

Profit 
before tax
£m

Basic EPS
pence

Diluted EPS
pence

1.9

15.3

17.2

1.8

4.2p

33.0p

4.1p

32.4p

37.2p

36.5p

3.9p

3.8p

13.9

1.6

15.5

2.5

30.1p

4.1p

29.6p

4.1p

34.2p

33.7p

5.4p

5.3p

19.0

41.1p

40.3p

18.0

39.6p

39.0p

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
100

Five year summary
For the year ended 31 December 2018

Results

Revenue

2014
£m

2015
£m

IFRS

2016
£m

2017
£m

2018
£m

 120.4 

 116.5 

 120.4 

 117.0 

 125.9 

Profit from operations before exceptional items

 19.5 

 20.3 

 19.7 

 19.0 

Profit on ordinary activities before taxation and exceptional items

 17.3 

 18.6 

 18.5 

 15.5 

Assets 

Non-current assets

Current assets

Total assets

Equity and liabilities

Current liabilities

Non-current liabilities

Equity

Total equity and liabilities

Key statistics

Earnings per ordinary share – basic

– diluted

Dividends per ordinary share

 26.9 

 61.2 

 88.1 

 19.7 

 64.9 

 3.5 

 88.1 

38.7p

37.6p

8.0p

 22.3 

 55.0 

 77.3 

 18.6 

 47.8 

 10.9 

 77.3 

29.8p

29.0p

10.0p

 38.4 

 55.6 

 94.0 

 18.1 

 128.9 

 (53.0)

 94.0 

32.5p

31.9p

15.0p

 39.2 

 53.4 

 92.6 

 18.6 

 112.3 

 (38.3)

 92.6 

30.1p

29.6p

17.0p

 20.1 

 17.2 

 40.1 

 43.4 

 83.5 

 21.5 

 121.1 

 (59.1)

 83.5 

4.2p

4.1p

20.0p

Financial Statements 
101

Shareholder information

Registrars
Link Asset Services
The Registry, 34 Beckenham Road  
Beckenham, Kent BR3 4TU
Tel: 0871 664 0300*
Tel: (overseas) +44 371 664 0300
Fax: +44 (0) 1484 601 512
Email: enquiries@linkgroup.co.uk  
Website: www.signalshares.com

Independent auditors
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors  
141 Bothwell Street
Glasgow G2 7EQ

Solicitors
Herbert Smith Freehills LLP  
Exchange House
Primrose Street  
London EC2A 2HS

Burness Paull LLP 
120 Bothwell Street  
Glasgow G2 7JL

Principal bankers 
Santander UK plc  
2 Triton Square  
Regent’s Place  
London NW1 3AN

Stockbrokers 
Peel Hunt LLP  
Moor House
120 London Wall  
London EC2Y 5ET

Panmure Gordon & Co  
One New Change  
London EC4M 9AF

Secretary and registered office
Jane E A Tames 
STV Group plc  
Pacific Quay  
Glasgow G51 1PQ  
Tel: 0141 300 3074
Email: jane.tames@stv.tv

Company registration number
SC203873

STV Annual Report and Accounts 2018102

Shareholder information

Annual Report on internet
The 2018 Annual Report of STV Group plc including the financial statements is available at: www.stvplc.tv

Amalgamation of accounts
Shareholders who receive duplicate sets of Company mailings because they have multiple accounts should write to the Registrars 
to have the accounts amalgamated.

Investor relations
For investor enquiries please contact:  
Katie Martin
Communications Executive
STV Group plc 
Pacific Quay
Glasgow G51 1PQ 
Tel: 0141 300 3109
Email: katie.martin@stv.tv

Share price information
The share price of STV Group plc is published in most newspapers and the current price of the Company’s shares (delayed by up  
to 15 minutes) can be obtained from the Company’s website www.stvplc.tv

Individual Savings Accounts (ISAs)
The Company has Maxi and Mini ISAs which offer United Kingdom resident shareholders a simple, low-cost and tax efficient way 
to invest in the Company’s shares. Full details and an application form are available from Stocktrade, a division of Brewin Dolphin 
Securities Limited, on: 0131 240 0441.

Dividend Reinvestment Plan
STV Group plc operates a Dividend Reinvestment Plan to provide United Kingdom shareholders with a facility to invest cash 
dividends by purchasing further STV Group plc shares. Further details are available from the Registrar on: +44 (0) 371 664 0381.**

Your shareholding
You can check your shareholding at any time by visiting our share portal at: www.signalshares.com

Link share dealing services
Link offer a quick and easy share dealing service to buy or sell STV Group plc shares. An online telephone dealing facility is 
available providing STV Group plc shareholders with an easy to access and simple to use service. There is no need to pre-register 
and there are no complicated forms to fill in. The online and telephone dealing services allow you to trade ‘real time’ at a known 
price which will be given to you at the time you give your instruction. For further information on this service, or to buy and sell 
shares, please contact: www.linksharedeal.com (online dealing); 0371 664 0445** (telephone dealing).

* 

 Calls cost 12p per minute plus your phone company’s access charge. Calls outside the UK will be charged at the applicable international rate.  
Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales.

**   Calls are charged at the standard geographic rate and will vary by provider. Calls outside the UK will be charged at the applicable international rate. 

Lines are open between 9am-5:30pm, Monday to Friday excluding public holidays in England and Wales.

Additional Information103

Notice of Annual General Meeting

THIS INFORMATION IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION.
If you are in any doubt as to the action you should take, you should seek your own advice from a stockbroker, bank 
manager, solicitor, accountant or other independent professional adviser authorised under the Financial Services  
and Markets Act 2000.

If you have sold or transferred all of your shares in STV Group plc (the ‘Company’), please pass this document, together 
with the accompanying documents to the purchaser or transferee or to the person who arranged the sale or transfer  
so they can pass these documents to the person who now holds the shares.

The Annual General Meeting is an important opportunity for all shareholders to express their views by asking questions of the 
Directors and voting on the resolutions.

The Directors consider that each of the proposals detailed in the Notice of Annual General Meeting will be of benefit to and are in the 
best interests of the Company and the shareholders as a whole. The Directors therefore unanimously recommend that shareholders 
vote in favour of the Resolutions, as the Directors intend to do in respect of their own holdings of shares in the Company.

Notice is hereby given that the Annual General Meeting of the Company will be held at Pacific Quay, Glasgow G51 1PQ on Tuesday 
23 April 2019 at 11 am for the purpose of considering and, if thought fit, passing the resolutions below.

Resolutions 1 to 10 (inclusive) will be proposed as ordinary resolutions and Resolutions 11 to 13 (inclusive) shall be proposed  
as special resolutions.

Ordinary resolutions
1.   

 To receive the annual accounts of the Company for the financial year ended 31 December 2018 which includes the reports of the 
Directors and the report by the auditors on the annual accounts and the auditable part of the Directors’ remuneration report.

2.  

 To approve the Directors’ Remuneration Report in the form set out on pages 56 to 61 of the Annual Report and Accounts for 
the financial year ended 31 December 2018.

 As required by the Directors’ Remuneration Report Regulations 2002, the Company’s auditors, PricewaterhouseCoopers LLP, 
have audited those parts of the Directors’ Remuneration Report capable of being audited.

3.  

 To declare a final dividend of 14.0p per ordinary share for the year ended 31 December 2018.

 The Board proposes a final dividend of 14.0p per ordinary share for the year ended 31 December 2018 which, if approved,  
will be paid on 31 May 2019 to all holders of ordinary shares who are on the register of members of the Company at close  
of business on the record date of 12 April 2019.

4.  

 To elect David Bergg as a Director of the Company, having been appointed since the last Annual General Meeting.

 David Bergg is standing for election following his appointment as a Non-Executive Director on 1 May. The Articles of Association 
require that a Director appointed by the Board since the last Annual General Meeting should retire at the next Annual General 
Meeting and stand for election to the Board in order to give shareholders a chance to confirm the appointment. Biographical 
details of David Bergg can be found on page 43.

Resolutions 5 to 7
The Articles of Association require that every year a proportion of our Directors retire and that all Directors have to stand for 
re-election on the third anniversary of their election or re-election. This gives you the chance to confirm their appointments.

5.  

 To re-elect Christian Woolfenden as a Director of the Company.

 Biographical details of Christian Woolfenden can be found on page 42 and the Board confirms that he meets the independence 
criteria as set out in B.1.1 of the UK Corporate Governance Code.

 Following formal performance evaluation, Mr Woolfenden’s performance continues to be effective and to demonstrate 
commitment to the role.

6.  

 To re-elect Anne Marie Cannon as a Director of the Company.

 Biographical details of Anne Marie Cannon can be found on page 42 and the Board confirms that she meets the independence 
criteria as set out in B.1.1 of the UK Corporate Governance Code.

 Following formal performance evaluation, Ms Cannon’s performance continues to be effective and to demonstrate 
commitment to the role.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
104

Notice of Annual General Meeting

7.  

 To re-elect Simon Miller as a Director of the Company.

 Biographical details of Simon Miller can be found on page 43 and the Board confirms that he meets the independence criteria 
as set out in B.1.1 of the UK Corporate Governance Code.

 Following formal performance evaluation, Mr Miller’s performance continues to be effective and to demonstrate commitment 
to the role.

8.  

 To re-appoint PricewaterhouseCoopers LLP as the auditors of the Company to hold office until the conclusion of the next 
general meeting at which accounts are laid.

9.   To authorise the Audit Committee to fix the remuneration of the auditors of the Company.

10. 

 That for the purpose of Section 551 of the Companies Act 2006, the Directors be and are hereby generally and unconditionally 
authorised to exercise all the powers of the Company to allot equity securities (within the meaning of Section 560 of that Act):

(a)  up to an aggregate nominal amount of £6,532,022; and

(b) 

 up to an aggregate nominal amount of £6,532,022 in connection with a rights issue in favour of the ordinary 
shareholders of the Company where the equity securities respectively attributable to the interests of all ordinary 
shareholders are proportionate (as nearly as may be) to the respective number of ordinary shares held by them in the 
Company, or in favour of the holders of other equity securities as required by the rights of those securities, subject in 
both cases to such exclusions or other arrangements as the Directors may deem necessary or expedient to deal with 
treasury shares, fractional entitlements or legal or practical problems arising under the laws of any overseas territory  
or the requirements of any regulatory body or stock exchange or by virtue of shares being represented by depositary 
receipts or any other matters, provided that this authority shall expire on the date of the next Annual General Meeting of 
the Company after the passing of the resolution, but so that the Directors may at any time prior to such expiry make an 
offer or agreement which would or might require equity securities to be allotted after such expiry and the Directors may 
allot equity securities pursuant to any such offer or agreement as if the authority conferred by this resolution had not 
expired; and all unexercised authorities previously granted to the Directors to allot equity securities are revoked.

 The Directors require the authority of shareholders to allot the Company’s shares and the first part of this resolution extends 
for a further year the general authority for the Directors to allot a limited number of ordinary shares (13,064,045 being shares 
representing one third of the ordinary issued share capital of the Company as at 14 March 2019, excluding treasury shares, 
none of which are held by the Company) to provide the flexibility to take advantage of business opportunities as they arise.

 The second part of this resolution allows the Directors to allot a limited number of ordinary shares (13,064,045 being shares 
representing one third of the ordinary issued share capital of the Company as at 14 March 2019, excluding treasury shares, none 
of which are held by the Company) pursuant to a fully pre-emptive rights issue of the Company. The authority will terminate 
at the next Annual General Meeting of the Company, which must be held no later than 30 June 2020. The Directors do not 
have any present intention of exercising this authority except to satisfy awards of shares under the Company’s employee 
share schemes and no issue of ordinary shares will be made which would effectively alter control of the Company without  
the prior approval of the Company in general meeting.

Special resolutions
11. 

 That subject to the passing of Resolution 10, the Directors be and are hereby empowered, pursuant to Section 570 of the 
Companies Act 2006 to allot equity securities (within the meaning of Section 560 of that Act) for cash either pursuant to the 
authority conferred by Resolution 10 or by way of a sale of treasury shares as if Section 561 of that Act did not apply to any 
such allotment, provided that this power shall be limited to:

(a) 

 the allotment of equity securities in connection with an offer of securities (but in the case of the authority granted under 
paragraph (b) of Resolution 10 by way of rights issue only) in favour of ordinary shareholders of the Company and other 
persons entitled to participate therein where the equity securities respectively attributable to the interest of all such 
holders are proportionate (as nearly as may be practicable) to the respective numbers of ordinary shares held or deemed 
to be held by them, subject to such exclusions or other arrangements as the Directors may deem necessary or expedient 
to deal with treasury shares, fractional entitlements or legal or practical problems arising under the laws of any overseas 
territory or the requirements of any regulatory body or any stock exchange or by virtue of shares being represented by 
depositary receipts or any other matter; and

(b) 

 the allotment of equity securities (otherwise than pursuant to paragraph (a) above) having a nominal value not exceeding 
in the aggregate £979,803,

 and shall expire on the conclusion of the next Annual General Meeting of the Company after the passing of this resolution, 
save that the Company may before such expiry make offers or agreements which would or might require equity securities to 
be allotted after such expiry and the Directors may allot equity securities pursuant to any such offer or agreement as if the 
authority conferred by this resolution had not expired.

Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
105

 When ordinary shares are issued for cash, they normally have to be offered, in the first instance, to existing holders of 
ordinary shares in proportion to their respective shareholdings. This resolution renews a similar power granted at last year’s 
annual general meeting to grant authority to the Directors to allot a limited number of ordinary shares other than to existing 
shareholders in proportion to their existing shareholdings.

 The power to be granted by this resolution will be limited, otherwise than in connection with a rights issue or similar pre-emptive 
issue, to 1,959,606 ordinary shares, representing 5% of the ordinary issued share capital of the Company as at 14 March 2019.

 It also allows the Directors to allot shares up to a nominal amount of £13,064,045 (representing two thirds of the Company’s 
issued share capital) on an offer to existing shareholders on a pre-emptive basis. However, unless the shares are allotted 
pursuant to a rights issue, the Directors may only allot shares up to a nominal value of £6,532,022 (representing one third  
of the Company’s issued share capital). The authority will terminate at the next Annual General Meeting, which must be held 
no later than 30 June 2020. No issue of ordinary shares will be made which would effectively alter control of the Company 
without the prior approval of the Company in general meeting. The Board also confirms that no more than 7.5% of the issued 
share capital would be issued on a non pre-emptive basis in any three-year period.

12. 

 That the Company be and is hereby generally and unconditionally authorised pursuant to Section 701 of the Companies Act 
2006 to make market purchases (as defined in Section 693(4) of that Act) of ordinary shares of 50p each in the capital of the 
Company (‘Shares’) and the Directors be and are hereby generally and unconditionally authorised to exercise all the powers 
of the Company to purchase the Shares, provided that:

(a) 

 the maximum number of Shares acquired pursuant to this authority shall not exceed 3,919,213 Shares, the aggregate 
nominal value of which is £1,959,606;

(b) 

 the minimum price (excluding expenses) which may be paid by the Company for a Share purchased pursuant to this 
authority shall be 50p;

(c) 

(d) 

 the maximum price (excluding expenses) which may be paid by the Company for a Share purchased pursuant to  
this authority shall not be more than the higher of: (i) 5% above the average of the middle market quotations for a  
Share derived from the London Stock Exchange Daily Official List for the five business days immediately preceding  
the day on which such Share is purchased; and (ii) the price stipulated by Article 5(6) of the Market Abuse Regulation  
(No 598/2014); and

 unless renewed, the authority conferred by this resolution shall expire on the earlier of the conclusion of the next  
Annual General Meeting of the Company after the passing of this resolution and the expiry of 12 months from the date 
of passing this resolution, save that the Company may before such expiry make a contract to purchase which will or may 
be executed wholly or partly after the expiry of such authority and the Company may make a purchase of such Shares 
after such expiry pursuant to such contract.

 This resolution seeks the authority of shareholders to allow the Company to purchase its own shares. The authority sought 
extends to 3,919,213 Shares, representing 10% of the ordinary share capital of the Company in issue as at 14 March 2019.  
The maximum price, which may be paid per Share, amounts to not more than 5% above the average of the middle market 
quotations of the Company’s shares for the five business days immediately preceding the date of purchase. The power will 
only be used if the Board is satisfied that it will be in the best interests of the shareholders generally.

 In exercising the authority to purchase the Company’s shares, the Directors intend to cancel any shares purchased but may, 
however, treat the shares that have been bought back as held in treasury and to the extent that any such shares are held  
in treasury, earnings per share will only be increased on a temporary basis, until such time as the shares are resold out of 
treasury stock.

 The Company announced a share buyback programme on 22 September 2017 and as at 14 March 2019 the Company  
has completed the buyback of 356,094 ordinary shares of 50p each, the aggregate consideration of which was £1,243,569. 
Each of these shares was cancelled upon purchase. Consequently, on 14 March 2019 there were 39,192,137 ordinary shares  
of 50p each in issue, each with one vote and no shares are held in treasury.

 As at 14 March 2019 warrants and options to subscribe for 2,692,500 ordinary shares in the capital of the Company were 
outstanding, representing 6.87% of the Company’s issued ordinary share capital as at 14 March 2019 (excluding treasury 
shares held by the Company). If the authority to purchase the Company’s ordinary shares was exercised in full, these 
warrants and options would represent 7.63% of the issued ordinary share capital of the Company (excluding treasury  
shares held by the Company).

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
106

Notice of Annual General Meeting

13. 

 That the Company be entitled to hold general meetings of the shareholders of the Company (with the exception of annual 
general meetings) on the provision of 14 clear days’ notice to the Company’s shareholders.

 The Companies Act 2006 (following the implementation of the EU Shareholder Rights Directive) permits the holding of 
general meetings on 14 clear days’ notice provided a special resolution is passed at the Company’s Annual General Meeting 
approving this notice period. The shorter notice period would not be used as a matter of routine for such meetings but only 
where this was merited by the nature or urgency of the business of the meeting and was thought to be to the advantage  
of shareholders as a whole.

By order of the Board

Jane E A Tames
Company Secretary

STV Group plc 
Pacific Quay 
Glasgow G51 1PQ

14 March 2019

Notes
1.  

 Information regarding the meeting, including the contents of this notice, details of the total number of shares in respect of 
which members are entitled to exercise voting rights at the meeting, details of the totals of the voting rights that members 
are entitled to exercise at the meeting and, if applicable, any members’ statements, members’ resolutions or members’ 
matters of business received by the Company after the date of this notice, is available from the Investors section at  
www.stvplc.tv

2.  

3.  

4.  

 Members are entitled to appoint a proxy to exercise all or any of their rights to attend and to speak and vote on their behalf  
at the meeting. A shareholder may appoint more than one proxy in relation to the Annual General Meeting provided that 
each proxy is appointed to exercise the rights attached to a different share or shares held by that shareholder.

 A proxy need not be a shareholder of the Company but must attend the meeting to represent you. Your proxy could be the 
Chairman or other person who has agreed to attend to represent you. Your proxy will vote as you instruct and must attend 
the meeting for your vote to be counted. 

 To appoint a proxy and give proxy instructions please visit www.signalshares.com. You will require your investor code which 
can be found on your share certificate or obtained from our Registrar, Link Asset Services. To request a paper proxy form 
please contact Link on 0871 664 0300 or at enquiries@linkgroup.co.uk (calls cost 12p per minute plus your phone company’s 
access charge. Calls from outside the UK will be charged at the applicable international rate. Lines are open between 
9am-5:30pm, Monday to Friday excluding public holidays in England and Wales). 

5.  

 To be valid the appointment of a proxy must be received online, by post or by hand (during normal business hours only) at 
Link Asset Services, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4ZF no later than 11.00am on 21 April 2019  
or 48 hours before the time of any adjournment of the meeting.

6.  

 The return of a completed proxy form, in writing or online or any CREST Proxy Instruction (as described in paragraph 11 below) 
will not prevent a shareholder attending the Annual General Meeting and voting in person if he/she wishes to do so.

7.  

8.  

 A copy of this notice has been sent for information only to persons who have been nominated by a member to enjoy 
information rights under Section 146 of the Companies Act 2006 (a ‘Nominated Person’). The right to appoint a proxy cannot 
be exercised by a Nominated Person. However, a Nominated Person may, under an agreement between him/her and the 
shareholder by whom he/she was nominated, have a right to be appointed (or to have someone else appointed) as a proxy 
for the Annual General Meeting. If a Nominated Person has no such proxy appointment right or does not wish to exercise it, 
he/she may, under any such agreement, have a right to give instructions to the shareholder as to the exercise of voting rights.

 To be entitled to attend, speak and vote at the Annual General Meeting (and for the purpose of the determination by the 
Company of the votes they may cast), Shareholders must be registered in the Register of Members of the Company by 6pm 
on 21 April 2019 (or, in the event of any adjournment, by 6pm on the date which is two days before the time of the adjourned 
meeting). Changes to the Register of Members after the relevant deadline shall be disregarded in determining the rights of 
any person to attend and vote at the meeting or the adjourned meeting.

9.  

 As at 14 March 2019 (being the last business day prior to the publication of this Notice) the Company’s issued share capital 
consists of 39,192,137 ordinary shares of 50p each, carrying one vote each. The Company does not hold any ordinary shares in 
the capital of the Company in treasury. Therefore, the total voting rights in the Company as at 14 March 2019 are 39,192,137.

Additional Information 
 
 
107

10. 

11. 

 CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service may do  
so by using the procedures described in the CREST Manual on the Euroclear website (www. euroclear.com). CREST Personal 
Members or other CREST sponsored members, and those CREST members who have appointed a service provider(s), should 
refer to their CREST sponsor or voting service provider(s), who will be able to take the appropriate action on their behalf.

 In order for a proxy appointment made by means of CREST to be valid, the appropriate CREST message (‘a CREST Proxy 
Instruction’) must be properly authenticated in accordance with Euroclear UK & Ireland Limited’s (‘EUI’) specifications, and 
must contain the information required for such instructions, as described in the CREST Manual. The message, regardless of 
whether it constitutes the appointment of a proxy or is an amendment to the instruction given to a previously appointed 
proxy must, in order to be valid, be transmitted so as to be received by the Company’s registrars, Link Asset Services (ID RA10) 
by 11.00am on 21 April 2019 or 48 hours before the time of any adjournment of the meeting. For this purpose, the time of 
receipt will be taken to be the time (as determined by the timestamp applied to the message by the CREST Application Host) 
from which the issuer’s agent is able to retrieve the message by enquiry to CREST in the manner prescribed by CREST. After 
this time any change of instructions to proxies appointed through CREST should be communicated to the appointee through 
other means.

12. 

 CREST members and, where applicable, their CREST sponsors, or voting service providers should note that EUI does not make 
available special procedures in CREST for any particular message. Normal system timings and limitations will, therefore, apply 
in relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned to take (or, if the 
CREST member is a CREST personal member, or sponsored member, or has appointed a voting service provider, to procure 
that his CREST sponsor or voting service provider(s) take(s)) such action as shall be necessary to ensure that a message is 
transmitted by means of the CREST system by any particular time. In this connection, CREST members and, where applicable, 
their CREST sponsors or voting system providers are referred, in particular, to those sections of the CREST Manual concerning 
practical limitations of the CREST system and timings.

13. 

 The Company may treat as invalid a CREST Proxy Instruction in the circumstances set out in Regulation 35(5)(a) of the 
Uncertificated Securities Regulations 2001.

14. 

 To change your proxy instructions simply submit a new proxy appointment using the methods set out above. Note that  
the cut-off time for receipt of proxy appointments (see above) also apply in relation to amended instructions; any amended 
proxy appointment received after the relevant cut-off time will be disregarded. Where you have appointed a proxy using the 
hard-copy proxy form and would like to change the instructions using another hard-copy proxy form, please contact Link 
Asset Services on 0871 664 0300 or enquiries@linkgroup.co.uk (calls cost 12p per minute plus your phone company’s access 
charge. Calls from outside the UK will be charged at the applicable international rate. Lines are open between 9am-5:30pm, 
Monday to Friday excluding public holidays in England and Wales). If you submit more than one valid proxy appointment,  
the appointment received last before the latest time for the receipt of proxies will take precedence.

15. 

 In order to revoke a proxy instruction you will need to send a signed hard copy notice clearly stating your intention to revoke 
your proxy appointment to Link Asset Services, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4ZF. In the case  
of a member which is a company, the revocation notice must be executed under its common seal or signed on its behalf by 
an officer of the company or an attorney for the company. Any power of attorney or any other authority under which the 
revocation notice is signed (or a duly certified copy of such power or authority) must be included with the revocation notice.

 The revocation notice must be received by Link Asset Services no later than 8am on 23 April 2019 or 3 hours before the time 
of any adjourned meeting thereof. If you attempt to revoke your proxy appointment but the revocation is received after the 
time specified then, subject to the paragraph directly below, your proxy appointment will remain valid.

 Appointment of a proxy does not preclude you from attending the Annual General Meeting and voting in person. If you have 
appointed a proxy and attend the Annual General Meeting in person, your proxy appointment will automatically be terminated.

16. 

 Any member attending the meeting has a right to ask the Company questions and the Company must answer any question 
asked which relates to the business being dealt with at the meeting unless:

(i)  

 answering the question would interfere unduly with the preparation for the meeting or involve the disclosure of 
confidential information;

(ii) 

the answer has already been given on a website in the form of an answer to a question; or

(iii) 

it is undesirable in the interests of the Company or the good order of the meeting that the question be answered.

STV Annual Report and Accounts 2018 
 
 
 
 
 
 
 
 
 
108

Notice of Annual General Meeting

17. 

 Shareholders should note that it is possible that, pursuant to requests made by shareholders of the Company under Section 
527 of the Companies Act 2006, the Company may be required to publish on a website a statement setting out any matter 
relating to:

(i)  

 the audit of the Company’s accounts (including the auditor’s report and the conduct of the audit) that are to be laid 
before the Annual General Meeting; or

(ii) 

 any circumstance connected with an auditor of the Company ceasing to hold office since the previous meeting at which 
annual accounts and reports were laid in accordance with Section 437 of the Companies Act 2006.

 The Company cannot require the shareholders requesting any such website publication to pay its expenses. Where the 
Company is required to place a statement on a website under Section 527 of the Companies Act 2006, it must forward the 
statement to the Company’s auditors not later than the time when it makes the statement available on the website. The 
business which may be dealt with at the Annual General Meeting includes any statement that the Company has been 
required under Section 527 of the Companies Act 2006 to publish on a website.

18. 

 Members satisfying the thresholds in Section 338 of the Companies Act 2006 may require the Company to give, to members 
of the Company entitled to receive notice of the Annual General Meeting, notice of a resolution which those members intend 
to move (and which may properly be moved) at the Annual General Meeting. A resolution may properly be moved at the 
Annual General Meeting unless it:

(i)  

 would, if passed, be ineffective (whether by reason of any inconsistency with any enactment or the Company’s 
constitution or otherwise);

(ii) 

is defamatory of any person; or

(iii) 

is frivolous or vexatious.

 The business which may be dealt with at the Annual General Meeting includes a resolution circulated pursuant to this right.  
A request made pursuant to this right may be in hard copy or electronic form, must identify the resolution of which notice is 
to be given, must be authenticated by the person(s) making it and must be received by the Company not later than 6 weeks 
before the date of the Annual General Meeting.

19. 

 Members satisfying the thresholds in Section 338A of the Companies Act 2006 may request the Company to include in the 
business to be dealt with at the Annual General Meeting any matter (other than a proposed resolution) which may properly 
be included in the business at the Annual General Meeting. A matter may properly be included in the business at the Annual 
General Meeting unless it:

(i)  

is defamatory of any person or

(ii) 

is frivolous or vexatious.

 A request made pursuant to this right may be in hard copy or electronic form, must identify the matter to be included in the 
business, must be accompanied by a statement setting out the grounds for the request, must be authenticated by the person(s) 
making it and must be received by the Company not later than six weeks before the date of the Annual General Meeting.

20. 

 A corporation which is a member can appoint one or more corporate representatives who may exercise, on its behalf, all  
its powers as a member provided that no more than one corporate representative exercises powers over the same share.

21. 

22. 

 Copies of Executive Directors’ service agreements and copies of the letters of appointment of Non-Executive Directors are 
available for inspection at the Company’s registered office during normal business hours from the date of this notice until the 
close of the Annual General Meeting (Saturdays, Sundays and public holidays excepted) and will be available for inspection  
at the place of the meeting for at least 15 minutes prior to and during the meeting.

 Except as provided above, members who have general queries about the Annual General Meeting should call our shareholder 
helpline on 0871 664 0300 (calls cost 12p per minute plus your phone company’s access charge. Calls outside the UK will be 
charged at the applicable international rate. Lines are open between 9am-5:30pm, Monday to Friday excluding public 
holidays in England and Wales).

  You may not use any electronic address provided either:

•  in this notice of Annual General Meeting or

•  in any related document (including the Chairman’s letter and proxy form)

to communicate with the Company for any purposes other than those expressly stated.

Additional Information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Printer to place 
FSC logo

In producing this report we have chosen production 
methods which aim to minimise the impact on our 
environment. The paper chosen – Cocoon 60 Silk 
contains 60% recycled fibre and is certified in accordance 
with the FSC (Forest Stewardship Council). Both the 
paper mill and printer involved in this production are 
environmentally accredited with ISO 14001.

Designed and produced by Thunderbolt Projects

STV Group plc
Pacific Quay
Glasgow G51 1PQ
Tel: 0141 300 3000
www.stv.tv

Company Registration Number SC203873

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To get involved with the 2019 Appeal visit www.stv.tv/appeal

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