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Superior Drilling Products

sdpi · NYSE Energy
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Ticker sdpi
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Industry Oil & Gas Equipment & Services
Employees 51-200
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FY2015 Annual Report · Superior Drilling Products
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2015 ANNUAL REPORT 

 
 
 
 
 
 
 
 
 
 
 
                                             
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Superior Drilling Products, Inc. is an innovative, cutting-edge drilling tool technology company 
providing cost saving solutions that drive production efficiencies for the oil and natural gas drilling 
industry.  We design, manufacture, repair, sell and rent drilling tools.   Our drilling solutions include 
the patented Drill-N-Ream® well bore conditioning tool and the patent-pending Strider™ Drill String 
Oscillation System.  In addition, we are a manufacturer and refurbisher of PDC (polycrystalline 
diamond compact) drill bits for a leading oilfield services company.  We operate a state-of-the-art 
drill tool fabrication facility, manufacturing custom products and solutions for our drilling industry 
customers.  

Our strategy is to leverage our technological expertise in drill tool technology and innovative, 
precision machining to broaden our drill tool technology offerings for rent or sale, while operating 
an effective sales and logistics infrastructure through which we can provide proprietary tools to 
exploration and production companies, oilfield services companies and rental tool companies.     

Selected Financial Data  

(in thousands, except per share data) 

2015 

2014 

2013 

Year Ended December 31,  

Revenue 

Cost of revenue 

Selling, general and administrative 

Depreciation and amortization 

Operating (loss) income 

Operating margin 

Net (loss) income 

Weighted AVG loss per share – diluted 

$   12,706 

$   20,037 

$   11,923 

6,618 

7,014 

4,819 

(13,547) 

(106.6)% 

$  (14,456) 

$      (0.83) 

7,016 

8,103 

3,240 

1,678 

4,855 

2,168 

1,207 

3,692 

8.4% 

31.0% 

$       (621) 

$     3,668 

$      (0.04) 

      N/A* 

Weighted AVG shares outstanding – diluted 

17,347 

13,831 

- 

Cash and cash equivalents 

Accounts receivable 

Total assets 

Total debt 

Total liabilities 

$     1,297 

$     5,792 

 $          11 

1,861 

38,755 

20,250 

22,580 

4,403 

57,543 

23,871 

27,477 

2,979            

20,761          

      19,781 

   20,504  

Total stockholders' equity  

$   16,175 

$   30,066 

   $        257  

* Information not comparable for the year ended December 31, 2013 as a result of the reorganization of the Company on 

May 22, 2014. 

 
 
 
 
 
 
 
 
Dear Fellow Shareholders, 

The headlines were dominated by the changing dynamics of the energy industry in 2015, driven by 
the paradigm shift in the market price of oil.  Lower oil prices resulted in a drop in the North America  
rig count of over 60% during the year and this continued into 2016.  The rig count hit a low of 404 in  
May 2016, its lowest recorded level since Baker Hughes began tracking it 67 years ago.   

We were consumed in 2015 with cost cutting efforts while facing the severe headwinds of market 
contraction.  To ensure we could 
survive and that our tools would  
be recognized for the game- 
changing technology they bring to 
the industry, we had to reassess 
our strategy.   

As a result, we restructured how 
we go to market, shifting away  
from the rental tool business  
model to focusing on our core 
strengths of designing, 
engineering, and manufacturing 
innovation to support today's top 
operators’ efficiency requirements 
and goals.  For sales, we engaged 
established channel partners with large market penetration, strong customer relationships and, 
especially important during a weak market, partners that were already approved as suppliers by the 
majority of operators.  This enabled us to eliminate the costly sales structure we had established, 
measurably reducing our cash requirements to a monthly break-even point of $1 million of revenue.   

Since the end of 2015, we entered into two channel partner agreements.  In January 2016, we entered 
into an agreement with Baker Hughes, who will market and rent our StriderTM Drill String Oscillation  
Tool as a part of their bottom hole assembly package.  During the year, we worked with Baker Hughes 
to develop the size tool best suited for their customers that could operate in a variety of drilling fluid 
compositions in addition to brine-based fluids for which the tool was originally designed.  The larger 
diameter tool, which is named Strider Big D, also addresses the opportunities in open-hole monobore 
wells, expanding its applications.   

We also partnered with Drilling Tools International, Inc. (“DTI”) in 2016, to be the exclusive distributor 
marketing our flagship tool, the Drill-N-Ream®, to the U.S. and Canada onshore and offshore drilling 
market.  The agreement required minimum tool purchases, which they have already surpassed.  
In order to maintain exclusivity, DTI is also required to achieve defined, increasing levels of market 
penetration through to the end of 2020.  

 
 
While establishing our new channels to market, we also were focused on our balance sheet and 
liquidity.  Over the last 18 months, we renegotiated the sellers note used to purchase the Drill-N-Ream 
tool in 2014 three times.  As part of the most recent negotiation, the seller, who was a co-inventor in the 
tool, accepted 700,000 shares as payment on $1 million in principal.  Only interest is due in 2017, as 
we gain traction with our new tools and DTI makes progress gaining market share for the Drill-N-Ream.  
The note was also extended so that the final payment is due in 2020.  We issued 5.75 million shares in 
a public offering completed in October 2016 and raised net proceeds of $5.1 million, which has paid 
down approximately $2.5 million in debt and is funding our growth working capital requirements. 

Superior Drilling Products is an innovator that helps its customers  

drive down the cost of oil and gas production.  We will continue to innovate 

and bring new technologies to market.  

While 2015 and 2016 have truly put us all to the test in the Oilfield Service industry, we believe we  
are the stronger for it.  Superior Drilling Products is an innovator that can help drive down the cost  
of oil and natural gas production.  Our tools are making step-change performance improvements for 
operators and the market has turned sufficiently that the industry is open to the adoption of these 
technologies.  We will continue to innovate and bring new technologies to market.  I hope you share  
in my excitement about the future for our Company. 

Sincerely, 

Troy Meier 
Chairman and Chief Executive Officer 
November 14, 2016 

Drill-N-Ream®  

StriderTM 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SEC FORM 10-K 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This page intentionally left blank. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 

Washington, DC  20549 

FORM 10-K 

(Mark One) 

[ X ]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

 For the Fiscal Year Ended December 31, 2015 
or  

[   ] 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934 

For the Transition Period from ____________ to ____________ 

Commission File Number 001-36453 
___________ 

SUPERIOR DRILLING PRODUCTS, INC. 
(Name of registrant as specified in its charter) 

Utah 
(State or other jurisdiction of 
incorporation or organization) 

1583 South 1700 East 
Vernal, Utah 
(Address of Principal Executive Offices) 

46-4341605 
(I.R.S. Employer 
Identification No.) 

84078 
(Zip Code) 

Issuer's Telephone Number: 435-789-0594 

Securities Registered Pursuant to Section 12(b) of the Exchange Act: 

Title of each class: 
Common Stock, $0.001 par value 

Name of each exchange on which registered: 
NYSE MKT 

Securities Registered Pursuant to Section 12(g) of the Exchange Act:  None 

1 

 
 
 
  
 
 
 
 
 
 
  
 
 
   
   
  
 
 
 
   
  
 
  
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the 
Securities Act. [ ] Yes [X] No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 
15(d) of the Exchange. [ ] Yes [X] No 

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 
15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. 
[X] Yes [ ] No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate 
Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of 
Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period 
that the registrant was required to submit and post such files). [X] Yes [ ] No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 
229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s 
knowledge, in definitive proxy or information statements incorporated by reference in Part III of this 
Form 10-K or any amendment to this Form 10-K.  [X] 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-
accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” 
“accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer   

Non-accelerated filer (Do not check if a smaller reporting company)   

  Accelerated filer    
  Smaller reporting company  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   
[  ] Yes [X] No 

The aggregate market value of the voting and non-voting common stock held by non-affiliates of the 
registrant as of June 30, 2015 was approximately $23,395,929.  The registrant had issued and 
outstanding 17,459,605 shares of its common stock on March 30, 2016. 

Documents incorporated by reference: Portions of the registrant’s definitive proxy statement for its 2016 
annual meeting of stockholders, which will be filed with the Securities and Exchange Commission 
within 120 days after December 31, 2015, are incorporated by reference to the extent set forth in Part III 
of this Form 10-K. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
PART I 

ITEM 1. 
ITEM 2. 
ITEM 3. 
ITEM 4. 

PART II 

ITEM 5. 

ITEM 6. 

ITEM 7. 

ITEM 7A. 

      ITEM 8. 

ITEM 9. 

ITEM 9A. 
ITEM 9B. 

PART III 

ITEM 10. 

ITEM 11. 
ITEM 12. 

ITEM 13. 

ITEM 14. 

PART IV 

ITEM 15. 

SUPERIOR DRILLING PRODUCTS, INC. 
FORM 10-K 
FOR THE YEAR ENDED DECEMBER 31, 2015 

BUSINESS 
PROPERTIES 
LEGAL PROCEEDINGS 
MINE SAFETY DISCLOSURES 

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED 
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY 
SECURITIES 
SELECTED FINANCIAL DATA 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL 
CONDITION AND RESULTS OF OPERATIONS 
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET 
RISK 
FINANCIAL STATEMENTS 
NOTES TO FINANCIAL STATEMENTS 
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE 
CONTROLS AND PROCEDURES 
OTHER INFORMATION 

DIRECTORS AND EXECUTIVE OFFICERS AND CORPORATE 
GOVERNANCE 
EXECUTIVE COMPENSATION 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT AND RELATED STOCKHOLDERS MATTERS 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND 
DIRECTOR INDEPENDENCE 
PRINCIPAL ACCOUNTANT FEES AND SERVICES 

EXHIBITS, FINANCIAL STATEMENT SCHEDULES 
EXHIBIT INDEX 
SIGNATURES 

6 
32 
32 
33 

34 

35 

35 

44 

45 
52 
76 

76 
77 

78 

78 
78 

78 

78 

79 
79 
87 

3 

 
  
   
 
   
   
 
   
 
 
 
 
 
 
   
   
 
   
 
 
 
 
 
 
   
   
 
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K includes certain statements that may be deemed to be “forward-
looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the 
“Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange 
Act”). Statements contained in all parts of this document that are not historical facts are forward-looking 
statements that involve risks and uncertainties that are beyond the control of Superior Drilling Products, 
Inc.  (the  “Company”  or  “SDPI”).  You  can  identify  the  Company’s  forward-looking  statements  by  the 
words “anticipate,” “estimate,” “expect,” “may,” “project,” “believe” and similar expressions, or by the 
Company’s  discussion  of  strategies  or  trends.  Although  the  Company  believes  that  the  expectations 
reflected  in  such  forward-looking  statements  are  reasonable,  no  assurances  can  be  given  that  these 
expectations will prove to be correct. These forward-looking statements include the following types of 
information and statements as they relate to the Company: 

•    future operating results and cash flow; 

•    scheduled, budgeted and other future capital expenditures; 

•    working capital requirements; 

•    the availability of expected sources of liquidity; 

•    the introduction into the market of the Company’s future products; 

•    the market for the Company’s existing and future products; 

•    the Company’s ability to develop new applications for its technologies; 

•    the exploration, development and production activities of the Company’s customers; 

•    compliance with present and future environmental regulations and costs associated with 

environmentally related penalties, capital expenditures, remedial actions and proceedings; 

•    effects of pending legal proceedings; 

•    changes in customers’ future product and service requirements that may not be cost effective or 

within the Company’s capabilities; and 

•    future operations, financial results, business plans and cash needs. 

These statements are based on assumptions and analyses in light of the Company’s experience and 
perception  of  historical  trends,  current  conditions,  expected  future  developments  and  other  factors  the 
Company  believes  were  appropriate  in  the  circumstances  when  the  statements  were  made.  Forward-
looking  statements  by  their  nature  involve  substantial  risks  and  uncertainties  that  could  significantly 
impact  expected  results,  and  actual  future  results  could  differ  materially  from  those  described  in  such 
statements. While it is not possible to identify all factors, the Company continues to face many risks and 

4 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
uncertainties. Among the factors that could cause actual future results to differ materially are the risks and 
uncertainties discussed under “Item 1A. Risk Factors” in this report and the following: 

the pending Baker Hughes merger; 

fluctuations in our operating results; 

 
the volatility of oil and natural gas prices; 
 
the cyclical nature of the oil and gas industry; 
  consolidation within our customers’ industries; 
  competitive products and pricing pressures; 
  our reliance on significant customers, specifically, Baker Hughes; 
 
  our limited operating history; 
 
  our dependence on key personnel; 
  costs of raw materials; 
  our dependence on third party suppliers; 
  unforeseen risks in our manufacturing processes; 
 
  our ability to successfully manage our growth strategy; 
  unanticipated risks associated with, and our ability to integrate, acquisitions; 
  current and potential governmental regulatory actions in the United States and regulatory actions 

the need for skilled workers; 

and political unrest in other countries; 

terrorist threats or acts, war and civil disturbances; 

  availability of financing, flexibility in restructuring existing debt and access to capital markets; 
 
  our ability to protect our intellectual property; 
 
 
  breaches of security in our information systems;  
 
related party transactions with our founders; and 
 
risks associated with our common stock. 

impact of environmental matters, including future environmental regulations; 
implementing and complying with safety policies; 

Many of such factors are beyond the Company’s ability to control or predict. Any of the factors, 
or a combination of these factors, could materially affect the Company’s future results of operations and 
the  ultimate  accuracy  of  the  forward-looking  statements.  Management  cautions  against  putting  undue 
reliance on forward-looking statements or projecting any future results based on such statements or present 
or  prior  earnings  levels.  Every  forward-looking  statement  speaks  only  as  of  the  date  of  the  particular 
statement, and the Company undertakes no obligation to publicly update or revise any forward-looking 
statement. 

5 

 
 
   
 
 
 
 
ITEM 1. BUSINESS 

Nature of Operations 

PART I 

Superior Drilling Products, Inc. (the “Company”, “we”, “our” or “us”) is a drilling and completion 
tool technology company.  We are a designer and manufacturer of new drill bit and horizontal drill string 
enhancement  tools  for  the  oil,  natural  gas  and  mining  services  industry  an  innovative,  cutting-edge 
refurbisher of PDC (polycrystalline diamond compact) drill bits.  All of the drilling tools that we rent or 
sell are manufactured by us.  Our customers are engaged in domestic and international exploration and 
production  of  oil  and  natural  gas  directly,  or  indirectly  as  service  support  or  distribution.    We  were 
incorporated  on  December  10,  2013  under  the  name  SD  Company,  Inc.  in  order  to  facilitate  (a)  the 
reorganization of the entities that are now our consolidated subsidiaries and (b) the subsequent acquisition 
of Hard Rock Solutions, LLC (“HR”). We changed our name from SD Company Inc. to Superior Drilling 
Products, Inc. on May 22, 2014 in conjunction with closing of that reorganization and our initial public 
offering  which  occurred  on  May  23,  2014  (“Offering”  or  “IPO”).    Our  corporate  headquarters  and 
manufacturing  operations  are  located  in  Vernal,  Utah.    Our  common  stock  trades  on  the  NYSE  MKT 
exchange under the ticker symbol “SDPI”. 

Our    subsidiaries  include  (a)  Superior  Drilling  Solutions,  LLC  (previously  known  as  Superior 
Drilling  Products,  LLC),  a  Utah  limited  liability  company  (“SDS”),  together  with  its  wholly  owned 
subsidiary, Superior Design and Fabrication, LLC, a Utah limited liability company (“SDF”), (b) Extreme 
Technologies, LLC, a Utah limited liability company (“ET”), (c) Meier Properties Series, LLC, a Utah 
limited liability company (“MPS”), (d) Meier Leasing, LLC, a Utah limited liability company (“ML”) and 
(e) HR. 

Overview 

We currently have three basic operations: 

  Our PDC drill bit refurbishing and manufacturing service, 
  Our emerging technologies business that manufactures the Drill N Ream well bore conditioning 
tool, Strider Oscillation system, and custom drill tool products to customer specifications, and 
  Our new product development business that conducts our research and development, and designs 
our  new  completion  bits,  horizontal  drill  string  enhancement  tools,  other  down-hole  drilling 
technologies, and drilling tool manufacturing technologies. 

From  our  headquarters  in  Vernal,  Utah,  we  operate  a  technologically-advanced  PDC  drill  bit 
refurbishing facility, as  well as  a state-of-the-art, high-tech drilling  and  completion tool engineering 
design and manufacturing operation.  We manufacture our drill string enhancement tools, including the 
patented “Drill N Ream” well bore enhancement tool and Strider Oscillation system, and conduct our 
new product research and development from this facility. We believe that we continue to set the trend 
in oil and gas drill bit and drill string tool technology and design. 

6 

 
 
 
 
 
 
 
 
Our co-founder, Troy Meier, developed the first commercially-viable process for refurbishing PDC 
drill bits after a successful 13-year career with a predecessor of our largest client, Baker Hughes. For the 
past  20  years,  we  have  exclusively  provided  our  PDC  drill  bit  refurbishing  services  for  the  Rocky 
Mountain, California and Alaska regions of Baker Hughes’s substantial oil field operations. In addition, 
we have expanded our offerings and our customer base by demonstrating our engineering, design and 
manufacturing  expertise  of  down-hole  drilling  tools.    We  continuously  work  with  our  customers  to 
develop new products and enhancements to existing products, improve efficiency and safety, and solve 
complex  drilling  tool  problems.    We  employ  a  senior  work  force  with  special  training  and  extensive 
experience  related  to  drill  bit  refurbishing  and  tooling  manufacture.    They  produce  our  products  and 
services  using  a  suite  of  highly  technical,  purpose-built  equipment,  much  of  which  we  design  and 
manufacture for our proprietary use. Most of our manufacturing equipment and products use advanced, 
patent-pending technologies that enable us to increase efficiency, enhance drill bit integrity, and improve 
safety. 

The  Company  reports  as  a  single  segment.    The  Company’s  revenues  are  derived  from  five  (5) 
products or service groups, manufacturing, refurbishing, repairs, rental of tools and sales of tools.  As 
these related revenue sources are to a single industry, the Company has determined to report as a single 
segment. 

Oil and Gas Drilling Industry 

Overview 

Drilling and completion of oil and gas wells are part of the oilfield services group within the energy 
industry. The drilling industry is often segmented into the North American market and the International 
market. These markets share common exposure to the same macro environment, but also exhibit unique 
factors that drive the dynamics of each market. 

Oilfield  services  companies  drill  the  wells  for  hydrocarbon  exploration  and  production  (“E&P”) 
companies.  Demand  for  onshore  drilling  is  a  function  of  the  willingness  of  E&P  companies  to  make 
operating and capital expenditures to explore for, develop and produce hydrocarbons. When oil or natural 
gas  prices  increase,  E&P  companies  generally  increase  their  capital  expenditures,  resulting  in  greater 
revenues and profits for both drillers and equipment manufacturers.  Likewise, as discussed below under 
“– Trends in the Industry,” significant decreases in the prices of those commodities typically lead E&P 
companies, as we have seen in recent months, to reduce their capital expenditures, which decreases the 
demand for drilling equipment. 

Most oil and gas operators do not own their own rigs and instead rely on specialized rig contractors to 
provide the rig and the crew.  Drilling contractors typically provide the rig and the operating crews to E&P 
companies on a day-rate basis.  In the U.S., drilling contracts are normally by well or a short-term period 
(e.g., 90 days). Internationally, the contracts are normally one to three years. International contracts are 
longer because the E&P company usually owns a larger field and the mobilization costs are prohibitive 
for anything less than a one-year term. 

7 

 
 
 
 
 
 
 
 
 
 
Drill Bits 

Historical.  The first drill bits used in the oil drilling industry were “fish tail” bits that were relatively 
durable, but very slow. In 1909, Howard Hughes Sr. patented the first two-cone rotary bit.  In 1931, two 
Hughes engineers invented the “Tricone”, a roller cone drill bit with three cones.  The Hughes patent for 
the Tricone bit lasted until 1951, after which other companies made similar bits.  By the early 1980s, the 
PDC fixed cutter drill bit had gained market traction.  PDC fixed cutter bits have no rolling cones or other 
moving parts.    Instead they have ridges  studded with  synthetic black diamond  “cutters” or PDCs, and 
drilling occurs due to shearing the rock as the bit is rotated by the drill string.  The vast majority of drilling 
today is with PDC bits.  

Hybrid Drill Bit — Cutting Mechanics.  Today’s modern hybrid drill bit combines the Tricone roller 
configuration with PDC fixed cutter framework.  These hybrid bits provide “rolling torque” management: 
the dual action cutting structures balance down-hole dynamics for greatly enhanced stability, bit life, and 
drilling efficiency.  Baker Hughes is a leader in hybrid bit technology and is utilizing our capabilities to 
grow this business. 

Trends in the Industry 

We  believe  that  the  following  trends  will  affect  the  oilfield  drilling  industry,  and  consequently  the 

demand for our products in the coming years. 

Declining Rig Count; Industry Volatility.  Our business is highly dependent upon the vibrancy of the 
oil and gas drilling operations in the U.S.  During the latter half of 2014 and throughout 2015, oil prices 
dramatically declined in the United States and as a result, the number of operating drilling rigs began to 
be reduced.  Worldwide military, political and economic events have contributed to oil and natural gas 
price volatility and are likely to continue to do so in the future.  For example, the NYMEX-WTI oil price 
has recently been as low as $26.68, while the NYMEX-Henry Hub natural gas price has recently been as 
low as $1.83 per MMBtu.  Per Baker Hughes weekly rotary rig count has now decreased over 70% from 
the high of 1,840 as of December 24, 2014 to 489 as of March 4, 2016.  2015 was a very challenging year 
for us as we worked to expand the market share with our Drill N Ream tool and introduce the Strider tool 
against these massive headwinds.   

For 2016, we expect the continued decline in the oil and gas industry to be sustained until the pricing 
of  oil  stabilizes  around  the  world,  providing  greater  certainty  for  our  customers  and  their  capital 
investment plans.  Our drill bit refurbishment business has decreased for our exclusive customer due to 
the drop in drilling activity for that business, which has impacted our pricing and volume of repairs, even 
though this client is a leading supplier of drill bits to the oil & gas exploration and production industry 
globally.  We believe the value of our Drill N Ream and  Strider tools and our low market penetration 
provide us sales opportunities despite these current market conditions.  Our plan is for the tool rental sales 
to help offset the decline in our PDC drill bit refurbishment business and our third party manufacturing 
services business. 

Advent of horizontal drilling requires new technologies.  The oil and gas industry is increasingly using 
directional (e.g., horizontal) drilling in their exploration and production activities because of measurably 
improved recovery rates that can be achieved with these methods.  With the rise of this type of drilling, 
traditional drill string tools used for vertical drilling do not necessarily provide the best performance or 
are not well suited for directional drilling.  We believe that with our extensive knowledge and experience 

8 

 
 
 
 
 
in the oilfield industry we can identify these challenges and design and develop tools that will help our 
customers with their drilling challenges.  Further development of drill string components, such as our Drill 
N Ream and Strider tools, will become increasingly important to our business as we continue to grow 
through both organic expansion and strategic acquisitions. 

We believe that our Drill N Ream and Strider tools are well suited for horizontal drilling activity.  In 
addition,  we  are  developing  additional  technologies  to  take  advantage  of  the  oil  and  gas  industry’s 
significant  shift  to  horizontal  drilling  and  its  resulting  need  for  new  horizontal  drill  string  tools  and 
technology.  

Our Drill Bit Refurbishment and Manufacturing Business 

As the refurbishing industry grew, our arrangement with Baker Hughes is an agreement to perform our 
drill  bit  refurbishment  work  exclusively  for  Baker  Hughes’  Rocky  Mountain  region  and  points  west, 
including the significant oil-producing states of California and Alaska. Today, we believe that we continue 
to lead the industry in drill bit repair technology  – continually improving repair techniques to improve 
drill bit performance and efficiency. 

Halliburton to Acquire Baker Hughes.  During 2014, Halliburton announced its planned acquisition of 
Baker Hughes.  Currently Baker Hughes is our sole customer for our bit refurbishment business and we 
do not know how this acquisition may impact our business.  Despite this, we intend to continue developing 
our long-time relationship with Baker Hughes.  During the month of January 2016, the Company entered 
into an agreement with Baker Hughes to supply the Strider tool and related services to Baker Hughes.  

Our Horizontal Drilling Tools 

Drill N Ream Well Bore Conditioning Tool.  The Drill N Ream is a dual-section reaming tool which 
is located behind the bottom hole assembly (BHA) to smooth and slightly enlarge the well drift in the 
curved and horizontal sections of horizontal wells, in both oil and water based mud.  The Drill N Ream 
is available in multiple sizes and can be custom manufactured to fit any hole size.  The Drill N Ream tool 
conditions the well bore and allows the drill string to move through a conditioned well bore left by the 
drill bit with less friction and material stress, extending the horizontal distance that can be drilled during 
a run and making tripping (removal of the drill string) and the running of casing in the completed well 
much easier.  Each time a drilling operator has to trip the drill string and replace a bit or other drill string 
component, it costs the operator substantial time and money, so we believe anything that allows each run 
to extend further is of great value to our customers.  We are also developing a suite of other horizontal 
drill string tools, each of which addresses a different technical challenge presented by today’s horizontal 
drilling designs. 

The Drill N Ream tool conditions the well bore tortuosity brought about from the drill bit geo-steering, 
and from directional drilling overcorrections and formation interactions.  As a result, the Drill N Ream 
extends the horizontal distance of the well bore by (a) smoothing out ledges and doglegs left by the bit, 
which allows the drill string to move through a conditioned well bore with less friction and stress, (b) 
reducing tool joint damages and trip time (i.e. the time required to pull up and resend the drill string), and 
(c) enhancing the power available to drive the drill bit assembly.  

9 

 
 
 
 
 
 
 
Specifically, 

  We  expect  that  our  field  sales  and  tool  distribution  organization  that  we  have  developed  will 
support  the  Drill  N  Ream  rental  revenue,  subject  to  limits  on  our  business  resulting  from  the 
decrease in oil and gas market in 2016. 

  The Drill N Ream tool is specifically designed to reduce the drill string stress and downtime, and 

therefore the cost, of drilling a horizontal well. 

  We  believe  that  the  Drill  N  Ream’s  adoption  and  continued  use  by  operators  supports  it 
effectiveness  and  industry  acceptance.    In  addition,  we  understand  that  a  number  of  customers 
have rented the Drill N Ream tool after first trying its competitors.  We expect the above factors 
to support increasing interest in, and revenues from, the Drill N Ream over the next several years 
as more well operators are (a) contacted by our larger sales force, and (b) reports of its effectiveness 
are transmitted through word-of-mouth by an increasing user base to other well operators. 

Strider  Drill  String  Oscillation  System  (“Strider”).  The  Strider  utilizes  its  unique  patent-pending 
design to reduce drill string friction on horizontal wells, resulting in improved rates of penetration and 
cost savings.  Its revolutionary engineering provides a cost-effective alternative to conventional downhole 
vibration  tools.    Strider  is  designed  to  help  dissipate  the  inertial  drag  of  a  horizontal  drill  string  by 
generating rhythmic pulses that break the frictional connection between the drill  strings  and well bore 
greatly enhancing drilling rates. 

  The Strider tool is composed of two main parts, a hydraulic channeling chamber (HCC) and a 
rhythmic  pulsation  chamber  (RPC).    The  RPC  contains  a  precisely  engineered,  high  speed 
pulse-valve that systematically restricts flow area.  During flow restriction, or “closure”, the 
ideal amount of fluid is allowed to continue down hole.  This perfectly controlled hydraulic 
flow produces an optimal pulse frequency of three thrusts per second, which is preferred for 
bottom hole assembly equipment.  The low frequency also allows for placement of the Strider 
tool to the bit closer than typical oscillation tools. 

We believe that our Strider tool is at the forefront of drill string tool technological development for 
horizontal  drilling.    We  believe  our  technology  in  the  drill  string  stimulation  tool  offers  significant 
advantages over our competitors and we believe our Strider tool will be rapidly accepted in the drilling 
market. 

During the month of January 2016, the Company entered into an agreement with Baker Hughes to 

supply the Strider tool and related services to Baker Hughes.  Tool shipments associated with the 
agreement are expected to begin during the first quarter of 2016.  The agreement has no set expiration 
date or minimum shipment requirement.  It will remain in force until it is canceled by either us or Baker 
Hughes, as stipulated in the agreement. 

V-Stream advanced conditioning system (“V-Stream”).  The V-Stream tool is an integral spiral blade 
stabilizer and is engineered to combine stabilization with reaming.  A cavity or plenum in the middle of 
the blades facilities enhanced fluid flow for cuttings transport and reduces torque when compared to 

10 

 
 
 
 
 
  
 
 
typical stabilizers with similar overall blade length.  Non-active cutters at gauge enable the V-Stream to 
remove formation and condition the hole while controlling deviation.  With these unique features, the V-
Stream will stabilize the BHA and condition the hole simultaneously to optimize the drilling operations. 

Dedicated Reamer Stinger (“DR Stinger”).  DR Stinger is designed to optimize dedicated reamer 

operations.  DR Stinger utilized our fully patented Drill-n-Ream tool with its dual stage eccentric 
reamers which conditions well bores by increasing well bore drift.  The two reamer stages spaced 
approximately five feet apart act in unison to force each other into the formation while efficiently 
reducing ledges, doglegs, and well bore tortuosity.  With DR Stinger, a tapered stinger is placed just 
below the Drill-n-Ream tool at the end of the drill string.  The DR Stinger eliminates any bit costs 
during the reamer operation as it is run without a bit, offering a much better indication of hole 
conditions.  Floats are included in the DR Stinger, as well as an anti-plug port system with both of these 
features eliminating any plugging of the drill string.  With no bit on the DR Stringer, the drill string will 
find and keep well bore center preventing unplanned side tracks.     

New Product Development and Intellectual Property 

Our sales and earnings are influenced by our ability to provide the high-level service that our customers 
demand  successfully,  which  in  turn  relies  on  our  ability  to  develop  new  processes,  technology,  and 
products.    We  have  also  historically  dedicated  additional  resources  toward  the  development  of  new 
technology and equipment to enhance the effectiveness, safety, and efficiency of the products and services 
we provide.  During 2015, research and development costs were approximately $1.2 million, but for 2016, 
we  expect  that  it  will  decrease  due  to  the  company’s  focus  on  increasing  revenue  from  our  existing 
commercial products and cost cutting measures from the slowdown of the oil and gas industry. 

Although  we  highly  value  our  proprietary  products  and  technology,  we  also  depend  on  our 
technological  capabilities,  customer  service  oriented  culture,  and  application  of  our  know-how  to 
distinguish ourselves from our competitors.  We also consider the services we provide to our customers, 
and  the  technical  knowledge  and  skill  of  our  personnel,  to  be  more  important  than  our  registered 
intellectual  property  in  our  ability  to  compete.    While  we  stress  the  importance  of  our  research  and 
development programs, the technical challenges and market uncertainties associated with the development 
and successful introduction of new and updated products are such that we cannot assure investors that we 
will realize any particular amount of future revenue from the services and related products resulting from 
our research and development programs. 

Suppliers and Raw Materials 

We  acquire  supplies,  component  parts,  products  and  raw  materials  from  suppliers,  including  steel 
suppliers, foundries, forge shops and original equipment manufacturers.  The prices we pay for our raw 
materials may be affected by, among other things, energy, industrial diamond, steel and other commodity 
prices,  tariffs  and  duties  on  imported  materials  and  foreign  currency  exchange  rates.    Certain  of  our 
component parts, products or specific raw materials are only available from a limited number of suppliers. 

11 

 
 
 
 
 
 
 
 
Our ability to obtain suitable quality raw materials and components, such as PDC’s, steel and flux, 
solder and heating elements,  is  critical  to  our ability to  remanufacture  Baker Hughes drill  bits, and to 
manufacture the Drill N Ream and Strider tool and other future drill line products.  In order to purchase 
raw materials and components in timely and cost effective manner, we have developed both domestic and 
international  sourcing  connections  and  arrangements.    We  maintain  quality  assurance  and  testing 
programs to analyze and test these raw materials and components in order to assure their compliance with 
our rigorous specifications and standards.  We generally try to purchase our raw materials from multiple 
suppliers so we are not dependent on any one supplier, but this is not always possible. 

Because Baker Hughes pays the cost of direct materials and supplies used in our drill bit refurbishing 
process,  cost  increases  are  not  as  critical  as  short-term  financial  components  for  that  line  of  business.  
However,  the  price  and  availability  of  commodities  and  components,  in  particular  steel,  can  have  an 
impact on our operations.   We have no assurance that we will be able to continue to purchase these raw 
materials on a timely basis or at historical prices. 

Proprietary Rights 

We  rely  primarily  on  a  combination  of  patent,  trade  secret,  copyright  and  trademark  laws, 
confidentiality procedures, and other intellectual property protection methods to protect our proprietary 
technology.  Mr. Meier currently has U.S. patent applications pending, and related international patent 
applications  pending  as  co-inventor,  and  individually  with  respect  to  the  Strider  and  other  pending 
horizontal drilling tools.  There is no assurance that our patent applications will result in issued patents, 
that the existing patents or that any future patents issued to us will provide any competitive advantages 
for their products  or technology, or that, if challenged, the patents issued to  us  will be held  valid and 
enforceable.  Despite our precautions, unauthorized parties may attempt to copy aspects of our products 
or obtain and use information that we regard as proprietary.   Existing intellectual property laws afford 
only limited protection and policing violations of such laws is difficult.  The laws of certain countries in 
which  our  products  are  or  may  be  used  by  our  customers  do  not  protect  our  products  and  intellectual 
property rights to the same extent as do the laws of the United States.  There is no assurance that these 
protections will be adequate or that our competitors will not independently develop similar technology, 
gain access to our trade secrets or other proprietary information, or design around our patents. 

We may be required to enter into costly litigation to enforce our intellectual property rights or to defend 
infringement  claims  by  others.    Such  infringement  claims  could  require  us  to  license  the  intellectual 
property rights of third parties.  There is no assurance that such licenses would be available on reasonable 
terms, or at all. 

Marketing and Sales 

We do not engage in any marketing or sales efforts for our PDC drill bit refurbishing in the oil and gas 

industry because we are under an exclusive contract with Baker Hughes for those services. 

For the Drill N Ream and Strider tool, sales and marketing infrastructure was established by creating 
“stocking points” where tool inventory can be maintained and modestly repaired.  We also established a 
sales and marketing team comprised of “city sales” and “field sales” employees.  Our recent  sales and 
marketing history with the Drill N Ream tool has been largely in North Dakota’s Bakken oil field, Utah, 

12 

 
 
 
 
 
 
 
 
Oklahoma, Wyoming, Montana, New Mexico, Colorado and Texas. Our  plan is to expand the Drill N 
Ream  tool’s  coverage  by  targeting  a  substantially  expanded  sales  and  marketing  effort  in  Ohio,  and 
Pennsylvania, among other areas.  

Our Strider tool agreement with Baker Hughes provides an acceptance in the market for this tool.   The 
Strider tool has been deployed in North Dakota’s Bakken oil field, Oklahoma and Wyoming, with the goal 
to expand to other surrounding states in the near future.  

Growth Strategies 

We intend to pursue the following growth strategies as we seek to expand our market share and 
solidify  our  position  as  a  competitive  drilling  and  completion  tool  manufacturer  in  the  drilling  and 
completion industry: 

  Leverage of Hard Rock.  We have grown Hard Rock’s marketing team, which has more than 25 
years of oil field customer contacts, with our Team’s extensive connections in the drilling industry, 
in order to achieve greater market penetration and revenues for the Drill N Ream tool.  We have 
used  the  Hard  Rock  marketing  and  sales  team  to  propel  our  upcoming  drill  string  component 
products successfully into the drilling marketplace and have taken that expertise to grow a larger 
sales and marketing force.  

  Leverage the Strider tool.  We will use the Hard Rock marketing and sales team as our sales force 
for Strider.  The Strider tool addresses a niche opportunity in the oil and gas production market 
place because of the technological advancements in its design as well as the efficiencies developed 
in its production.  The sales group will be able to sell both the Drill N Ream and Strider tool, as 
they can both be on the same drill string.  We will also leverage our Baker Hughes agreement to 
increase our market penetration.   

  Continue  to  enhance  our  Baker  Hughes  relationship.    We  have  now  added  our  Strider  tool 
agreement to our drill bit refurbishing business with Baker Hughes.  We will continue to develop 
our long-time relationship with Baker Hughes and look for other ways partner with them.  

  Strengthen and support our employees.  Our experienced employees and management team are 
our most valuable resources.  Attracting, training, and retaining key personnel, has been, and will 
remain critical to our success.  To achieve our goals, we intend to remain focused on providing 
our employees with training, personal and professional growth opportunities, as well as adding 
performance-based incentives, including opportunities for stock ownership, and other competitive 
benefits.  We are also working with the local university and high school to develop and teach local 
programs in machining and engineering expertise and technical resources. 

  Seek strategic acquisitions to enhance or expand our product lines.  While capital constraints and 
careful  capital  allocation  discipline  requires  investment  in  organic  growth,  we  are  continually 
looking to find new technologies to add to our arsenal of tools for the exploration and production 
industry.  In analyzing new acquisitions, we intend to pursue opportunities that complement our 
existing product line and/or that are geographically situated and served by our current and future 
sales force.  We believe that strategic acquisitions will enable us to exploit economies of scale in 

13 

 
 
 
 
 
 
 
 
 
the  areas  of  finance,  human  resources,  marketing,  administration,  information  technology,  and 
legal, while also providing cross-marketing opportunities among our drill tool product offerings.   

Competitive Strengths 

We  believe  that  we  differentiate  ourselves  from  our  competitors  on  the  basis  of  the  quality  and 
reliability of our products and services, our proprietary technology, and our ability to rapidly respond with 
products that meet the most demanding needs of our customers. 

 

Industry-recognized  expertise and innovation.  We believe that we have developed a strong 
reputation  for  producing  quality  products  and  services  based  upon  our  industry-recognized 
depth of experience, ability to attract and retain quality employees, and innovative processes 
and  applications.  We  believe  that  a  number  of  the  drill  bit  refurbishing  processes  and 
technologies that we developed have now become industry standards. 

  Experienced management team with proven track record.  Our executive officers and senior 
operational  managers  have  extensive  experience  both  with  us  and  in  the  oil  field  service 
industry  generally.    Our  chief  executive  officer  and  co-founder,  Troy  Meier,  has  a  33-year 
relationship  with  Baker  Hughes,  providing  innovative  ideas  to  support  Baker  Hughes  in 
maintaining their leadership role in the drill bit industry.  Meier family entities continue to own 
the majority of our outstanding stock which we believe aligns their interests with the interests 
of our public investors. 

  Cutting-edge  manufacturing  capacity  and  proprietary  technology.    We  have  created  and 
designed a cutting-edge machining facility with custom features.  We recruited and hired a high 
level,  cross-industry  machining  team  to  produce  our  products  and  services  using  a  suite  of 
highly technical, computer controlled, purpose-built equipment, much of which we design and 
manufacture for our proprietary use.  Most of our manufacturing equipment and products now 
use advanced, patent-pending technologies that enable us to increase efficiency, enhance the 
integrity and precision drill bit and drill string tool integrity, and improve safety. 

Competition 

Drill Bit Refurbishing.  The primary competitors for our drill bit refurbishing services are the in-house 
units  at  Hughes  Christensen,  the  division  of  Baker  Hughes  responsible  for  drill  bits.    Other  drill  bit 
manufacturers  also  have  in-house  refurbishing  units,  but  they  are  not  our  competitors  because  of  our 
exclusive contract with Baker Hughes. 

Drilling Enhancement Tools.  The primary competitors for our Drill N Ream tool are several single-
section reaming tool manufacturers, including Baker Oil Tools (a division of Baker Hughes), NOV, and 
Schlumberger.  We believe that the Drill N Ream tool is the only patented dual-section or dual cutting 
structure drill string reamer on the market today.  We believe that distinction will allow us to continue 
building on the Drill N Ream tool’s first-mover advantage.   

14 

 
 
 
 
 
 
 
 
 
We believe that our Strider tool is at the forefront of drill string tool technological development for 
horizontal drilling.  There are existing tools that would compete with the drill string stimulation tool, such 
as the Agitator tool marketed by NOV.  However, we believe our technology in the drill string stimulation 
tool offers significant advantages over the Agitator and we believe our Strider tool will be rapidly accepted 
in the drilling market. 

Customers 

Distributor/Agent  Relationships  and  Customer  Diversification.    With  the  expansion  of  our  tool 
offerings, we have increased our customer base as well as our sales infrastructure and our channels to 
market.  We recently established an agreement with Baker Hughes to be a market channel partner for new 
customers  of  our  Strider  tool.    We  are  also  working  on  additional  prospective  channel  partners.    By 
increasing  our  capabilities  and  renting  or  selling  products  to  our  customers,  we  have  diversified  our 
customer  base  and  sources  of  revenue.    Our  manufacturing  technologies  operations  also  provide  us 
diversification  opportunities  as  we  can  design  and  manufacture  to  customer  specifications  new 
technologies under development.   

Drill Bit Refurbishing.  Our sole customer for our drill bit refurbishing services is Hughes Christensen, 
the division of Baker Hughes responsible for drill bits, under our exclusive long-term contract with them. 
We work directly with their field engineers, manufacturing and marketing representatives to develop new 
products and enhancements, improve efficiency and safety, and solve complex drilling tool problems.  

Drill String Tools.  E&P operators, other oil field services companies and distributors are demanding 
key technologies, such as advanced directional drilling and more complex completion systems in order to 
reduce  costs  resource  requirements  and  tie  to  production.    We  believe  that  there  will  be  significant 
opportunities to bring new products and equipment to market, such as our Drill N Ream and Strider tools, 
that have been designed and engineered with these new challenges in mind.  

Seasonality 

A  substantial  portion  of  our  business  is  not  significantly  impacted  by  changing  seasons.    A  small 
portion of the revenue we generate from selected operations may benefit from higher first quarter activity 
levels, as operators take advantage of the winter freeze to gain access to remote drilling and production 
areas.  In the past, some of our revenue in Alaska has declined during the second quarter due to warming 
weather conditions that resulted in thawing, softer ground, difficulty accessing drill sites and road bans 
that curtailed drilling activity. 

Environmental, Health and Safety Regulation 

Our  operations  are  subject  to  numerous  stringent  and  complex  laws  and  regulations  governing  the 
discharge  of  materials  into  the  environment,  health  and  safety  aspects  of  our  operations,  or  otherwise 
relating to human health and environmental protection, and we have put a strong focus on these issues. 

We designed and built our Vernal facility as a fully-contained business park, except for the city sewer 
connection.  Underlying our entire facility, including parking lots and runoff storage areas, is a complete 
capture  and  containment  field  that  collects  all  building  drainage  and  ground  run  off  in  isolated  tanks. 

15 

 
 
 
 
 
 
 
 
 
 
Captured drainage and runoff, as well as all hazardous waste generated in our manufacturing processes is 
regularly removed from our facility by a certified hazardous waste disposal company.  However, the trend 
in  environmental  regulation  has  been  to  impose  increasingly  stringent  restrictions  and  limitations  on 
activities that may impact the environment, and thus, any changes in environmental laws and regulations 
or  in  enforcement  policies  that  result  in  more  stringent  and  costly  waste  handling,  storage,  transport, 
disposal, or remediation requirements could have a material adverse effect on our operations and financial 
position.  Moreover, accidental releases or spills of regulated substances may occur in the course of our 
operations, and we cannot assure you that we will not incur significant costs and liabilities as a result of 
such  releases  or  spills,  including  any  third-party  claims  for  damage  to  property,  natural  resources  or 
persons.  Failure to comply with these laws or regulations or to obtain or comply with permits may result 
in  the  assessment  of  administrative,  civil  and  criminal  penalties,  imposition  of  remedial  or  corrective 
action requirements, and the imposition of orders or injunctions to prohibit or restrict certain activities or 
force future compliance. 

The following is a summary of the more significant existing environmental, health and safety laws and 
regulations to which our business operations are subject and for which compliance could have a material 
adverse impact on our capital expenditures, results of operations or financial position. 

Hazardous  Substances  and  Waste.  The  Resource  Conservation  and  Recovery  Act  (“RCRA”)  and 
comparable state statutes, regulate the generation, transportation, treatment, storage, disposal and cleanup 
of hazardous and non-hazardous wastes.  Under the auspices of the EPA, the individual states administer 
some  or  all  of  the  provisions  of  RCRA,  sometimes  in  conjunction  with  their  own,  more  stringent 
requirements. We are required to manage the transportation, storage and disposal of hazardous and non-
hazardous wastes in compliance with RCRA. 

The  Comprehensive  Environmental  Response,  Compensation,  and  Liability  Act  (“CERCLA”),  also 
known  as  the  Superfund  law,  imposes  joint  and several  liability,  without  regard  to  fault  or  legality  of 
conduct,  on  classes  of  persons  who  are  considered  to  be  responsible  for  the  release  of  a  hazardous 
substance into the environment.  These persons include the owner or operator of the site where the release 
occurred, and anyone who disposed or arranged for the disposal of a hazardous substance released at the 
site.  We currently own, lease, or operate numerous properties that have been used for manufacturing and 
other  operations  for  many  years.  We  also  contract  with  waste  removal  services  and  landfills.  These 
properties  and  the  substances  disposed  or  released  on  them  may  be  subject  to  CERCLA,  RCRA  and 
analogous state laws.  Under such laws, we could be required to remove previously disposed substances 
and  wastes,  remediate  contaminated  property,  or  perform  remedial  operations  to  prevent  future 
contamination.  In addition, it is not uncommon for neighboring landowners and other third parties to file 
claims for personal injury and property damage allegedly caused by hazardous substances released into 
the environment. 

Water Discharges.  The Federal Water Pollution Control Act (the “Clean Water Act”) and analogous 
state laws impose restrictions and strict controls with respect to the discharge of pollutants, including spills 
and leaks of oil and other substances, into waters of the United States.  The discharge of pollutants into 
regulated waters is prohibited, except in accordance with the terms of a permit issued by the EPA or an 
analogous state agency.  A responsible party includes the owner or operator of a facility from which a 
discharge occurs.  The Clean Water Act and analogous state laws provide for administrative, civil and 
criminal penalties for unauthorized discharges and, together with the Oil Pollution Act of 1990, impose 

16 

 
 
 
 
 
rigorous requirements for spill prevention and response planning, as well as substantial potential liability 
for the costs of removal, remediation, and damages in connection with any unauthorized discharges. 

Employee Health and Safety.  We are subject to a number of federal and state laws and regulations, 
including OSHA and comparable state statutes, establishing requirements to protect the health and safety 
of workers.  In addition, the OSHA hazard communication standard, the EPA community right-to-know 
regulations under Title III of the federal Superfund Amendment and Reauthorization Act and comparable 
state statutes require that information be maintained concerning hazardous materials used or produced in 
our operations and that this information be provided to employees, state and local government authorities 
and  the  public.    Substantial  fines  and  penalties  can  be  imposed  and  orders  or  injunctions  limiting  or 
prohibiting  certain  operations  may  be  issued  in  connection  with  any  failure  to  comply  with  laws  and 
regulations relating to worker health and safety. 

There is no assurance that any present or future noncompliance with Environmental Laws will not have 
a  material  adverse  effect  on  the  Company’s  results  of  operations  or  financial  condition. See “Risk 
Factors.” 

Insurance and Risk Management 

We maintain insurance coverage of types and amounts that we believe to be customary and reasonable 
for companies of our size and with similar operations.  In accordance with industry practice, however, we 
do not maintain insurance coverage against all of the operating risks to which our business is exposed. 
Therefore, there is a risk our insurance program may not be sufficient to cover any particular loss or all 
losses. 

Currently, our insurance program  includes, among other things,  general  liability, umbrella liability, 
sudden and accidental pollution, personal property, vehicle, workers’ compensation, directors and officers 
and employer’s liability coverage. Our insurance includes various limits and deductibles or retentions, 
which must be met prior to or in conjunction with recovery. 

Employees 

As of December 31, 2015, we had 66 full-time employees compared with 95 full-time employees at 
the same time in December 2014.  We generally have been able to locate and engage highly qualified 
employees as needed.  None of our employees are covered by an ongoing collective bargaining agreement, 
and we have experienced no work stoppages.  We consider our employee relations to be good. 

ITEM 1A. Risk Factors 

In  this  Item  1A.  the  terms  “we,”  “our,”  “us,”  and  the  “Company”  used  herein  refer  to  Superior 

Drilling Products, Inc. and its subsidiaries unless otherwise indicated or as the context so requires. 

Risks Related to Our Business and Industry 

An extended decline in expenditures by the oil and gas industry has reduced and will continue to 
significantly reduce our revenue and income and resulted in an impairment of our other assets. 

17 

 
 
 
 
 
 
 
 
 
 
 
Our business depends upon the condition of the oil and gas industry and, in particular, the 
willingness of oil and gas companies to make capital expenditures on exploration, drilling and 
production operations. The level of capital expenditures is generally dependent on the prevailing view of 
future oil and gas prices, which are influenced by numerous factors affecting the supply and demand for 
oil and gas, including: 

  worldwide economic activity; 

 

 

the level of exploration and production activity; 

interest rates and the cost of capital; 

  environmental regulation; 

 

 

federal, state and foreign policies regarding exploration and development of oil and gas; 

the ability of OPEC to set and maintain production levels and pricing; 

  governmental regulations regarding future oil and gas exploration and production; 

 

 

 

 

 

 

the cost of exploring and producing oil and gas; 

the cost of developing alternative energy sources; 

the availability, expiration date and price of leases; 

the discovery rate of new oil and gas reserves; 

the success of drilling for oil and gas in unconventional resource plays such as shale formations; 

technological advances; 

  weather conditions. 

We expect continued volatility in both crude oil and natural gas prices, as well as in the level of 

drilling and production related activities. Even during periods of high prices for oil and natural gas, 
companies exploring for oil and gas may cancel or curtail programs, seek to renegotiate contract terms, 
including the price of our products and services, or reduce their levels of capital expenditures for 
exploration and production for a variety of reasons.  These risks are greater during periods of low or 
declining commodity prices. Continued significant or prolonged declines in hydrocarbon prices have 
had, and may continue to have, a material adverse effect on our results of operations. 

Failure to generate sufficient revenue to make payments on the Hard Rock Note could result in our 
loss of the patents securing the Hard Rock Note. 

Under the terms of the Second Amended and Restated Hard Rock Note, we are required to make 

the following payments (plus accrued interest): $500,000 on January 15, 2016, $1,500,000 on July 15, 
2016, $500,000 on each of January 15, March 15, May 15 and July 15, 2017, $500,000 on each of 
January 15, March 15, May 15 and July 15, 2018, and $1,000,000 on each of January 15, March 15, 
May 15 and July 15, 2019.  The Second Amended and Restated Hard Rock Note matures and is fully 
payable on July 15, 2019. 

18 

 
 
The  Second  Amended  and  Restated  Hard  Rock  Note  is  secured  by  all  of  the  patents,  patents 
pending, other patent  rights,  and the Drill-n-Ream  trademark purchased by HR from  the holder of the 
Amended and Restated Hard Rock Note (the “Drill-n-Ream Collateral”).  If we do not have the funds 
necessary to make the future payments under the Second Amended and Restated Hard Rock Note and fail 
to make any payments as required thereunder, the holder of the Second Amended and Restated Hard Rock 
Note could conduct a foreclosure sale on the Drill-n-Ream Collateral in order to apply the proceeds thereof 
toward repayment of the Second Amended and Restated Hard Rock Note and all foreclosure costs, and 
Superior Drilling Solutions, LLC would be liable for any shortfall or receive any excess from the sales 
proceeds. The failure to retain the Drill-n-Ream Collateral could cause a significant loss of our investment 
and might have a material adverse effect on our financial condition and results of operation, as well as our 
ability to grow our drill string tool business. 

Due to reduced commodity prices and lower operating cash flows, coupled with pending payments 
required on our indebtedness, we may be unable to maintain adequate liquidity and our ability to 
make payments in respect of our indebtedness could be adversely affected. 

At December 31, 2015, we had negative working capital of approximately $0.2 million.  During 
2015 our principal sources of liquidity were cash flow from operations.  Our principal uses of cash are 
operating expenses, working capital requirements, capital expenditures, and repayment of debt.  Given the 
current environment of the oil and gas industry, we anticipate revenues will decline in 2016, however, due 
to the addition of our Strider tool,  this new revenue will offset some of the anticipated decrease.  The 
Strider revenue will come from the efforts of our sales team along with additional sales from the Baker 
Hughes agreement to provide the Strider tools to their customers.   

Our operational and financial strategies include lowering our operating costs and capital spending 
to match revenue trends, managing our working capital and manage our debt to enhance liquidity.  On 
March 8, 2016, the Company entered into a financing agreement with Federal National Commercial Credit 
(“FNCC”)  in  the  amount  $3  million.    The  financing  agreement  includes  a  $500,000  term  loan 
collateralized with previously unencumbered  manufacturing equipment and the remaining balance is a 
$2.5  million  accounts  receivable  revolving  credit  facility  allowing  up  to  85%  of  eligible  accounts 
receivable. 

During 2016, we plan on using the cash flows from operations to fund debt repayment.  Also, we 
will renegotiate the Hard Rock Note, to postpone debt repayment dates and/or convert debt to common 
shares.  To further conserve cash, we have implemented a salary for stock options program for senior 
management and board of directors during the 1st quarter of 2016.  Based on our current expectations, our 
additional financing agreement with FNCC and assuming we are successful in restructuring the Hard Rock 
Note, we believe that our available cash will be sufficient to fund our operations, capital expenditures and 
debt payments.   

In the event we are not successful, the Company will be looking to the public equity and debt market 
as  a  way  to  obtain  further  financing  during  the  next  12  months,  including  our  Founders  selling  their 
common shares.  As part of this plan, on March 24, 2016, the Company filed a registration statement in 
preparation of looking to the public market if the need arises.  With this plan in place we believe that our 
sources  of  liquidity,  including  cash  flow  from  operations,  existing  cash,  and  cash  equivalents  and 

19 

 
renegotiation of certain debt obligations will be sufficient to meet our projected cash requirements for at 
least the next 12 months. 

Although as a public company we have access to the public markets for capital raises, we cannot 
provide any assurances that financing will be available to us in the future on acceptable terms or at all.  If 
we  cannot  raise  required  funds  on  acceptable  terms,  we  may  not  be  able  to,  among  other  things,  (i) 
maintain  or  decrease  our  general  and  administrative  expenses  depending  on  market  demands  for  our 
products and services; (ii) fund certain obligations as they become due; and (iii) respond to competitive 
pressures or unanticipated capital requirements.  

Our level of indebtedness could adversely affect our ability to raise additional capital to fund our 
operations, limit our ability to react to changes in our business or our industry and place us at a 
competitive disadvantage. 

We are required to make payments on the Hard Rock note of $2 million each year over the next 
three years and $4 million for 2019.  In addition, we are required to make monthly payments of $39,317 
on our note with American Bank of the North. 

Based on current forecasts we will need to restructure debt obligations, raise additional capital 

through equity and/or debt financings.  As previously noted we are considering several options to 
address this situation, but there is no guarantee that we will be successful at raising the needed funds.  

Our debt could have important consequences. For example, it could (i) increase our vulnerability to 

general adverse economic and industry conditions, (ii) limit our ability to fund future capital 
expenditures and working capital, to engage in future acquisitions or development activities, or to 
otherwise realize the value of our assets and opportunities fully because of the need to dedicate a 
substantial portion of our cash flow from operations to payments on our debt, (iii) increase our cost of 
borrowing, (iv) restrict us from making strategic acquisitions or causing us to make non-strategic 
divestitures, (v) limit our flexibility in planning for, or reacting to, changes in our business or industry in 
which we operate, placing us at a competitive disadvantage compared to our competitors who are less 
leveraged and (vi) impair our ability to obtain additional financing in the future. 

Our customers’ industries are undergoing continuing consolidation that may impact our results of 
operations. 

The oil and gas industry is rapidly consolidating and, as a result, some of our largest customers 
have consolidated and are using their size and purchasing power to seek economies of scale and pricing 
concessions. This consolidation may result in reduced capital spending by some of our customers or the 
acquisition  of  one  or  more  of  our  primary  customers,  which  may  lead  to  decreased  demand  for  our 
products and services. For example during 2014, Halliburton announced its acquisition of Baker Hughes.  
Currently Baker Hughes is our sole customer for our bit refurbishment business and we do not know how 
this acquisition may impact our business.  We cannot assure you that we will be able to maintain our level 
of sales to a customer that has consolidated or replace that revenue with increased business activity with 
other customers. As a result, the acquisition of one or more of our primary customers, such as Baker 
Hughes, may have a significant negative impact on our results of operations, financial position or cash 
flows. We are unable to predict what  effect  consolidations in  the industry  may  have  on price, capital 

20 

 
 
 
 
 
spending by our customers, our selling strategies, our competitive position, our ability to retain customers 
or our ability to negotiate favorable agreements with our customers. 

We may be unable to successfully compete with other manufacturers of drilling equipment. 

Several  of  our  competitors  are  diversified  multinational  companies  with  substantially  larger 
operating staffs and greater capital resources than ours and which have been engaged in the manufacturing 
business for a much longer time than us. If these competitors substantially increase the resources they 
devote to developing and marketing competitive products and services, we may not be able to compete 
effectively.  Similarly,  consolidation  among  our  competitors  could  enhance  their  product  and  service 
offerings and financial resources, further intensifying competition. 

Our  customer  base  is  concentrated  and  the  loss  of,  or  nonperformance  by,  one  or  more  of  our 
significant customers could cause our revenue to decline substantially. 

We contract exclusively with Baker Hughes, a multinational organization, for our entire drill bit 

remanufacturing business, and most of our original equipment drill bit manufacturing business.  With 
our Drill N Ream rental and repair business, we have three large customers that equaled 40% of our total 
revenue for 2015.  It is likely that we will continue to derive a portion of our revenue from a relatively 
small number of customers in the future.  If a major customer decided not to continue to use our services 
or significantly reduces its drilling plans, our revenue would decline and our operating results and 
financial condition could be harmed.  In addition, we are subject to credit risk due to the concentration 
of our customer base.  Any increase in the nonpayment of and nonperformance by our counterparties, 
either as a result of changes in financial and economic conditions or otherwise, could have a material 
effect on our business, results of operations and financial condition and could adversely affect our 
liquidity. 

Our operating history may not be sufficient for investors to evaluate our business and prospects. 

We are a recently formed company with a short operating history. This may make it more difficult 
for investors to  evaluate our business  and prospects  and to  forecast  our future operating results. As a 
result, historical financial data may not give you an accurate indication of what our actual results would 
have been if subsequent acquisitions had been completed at the beginning of the periods presented or of 
what  our future results of operations are likely to be. Our  future results will  depend on our ability to 
efficiently manage our operations and execute our business strategy. 

There may be fluctuations in our operating results. 

Significant annual and quarterly fluctuations in our results of operations may be caused by, among 
other factors, our volume of revenues, the timing of new product or service announcements, releases by 
us and our competitors in the marketplace of new products or services, seasonality and general economic 
conditions. There can be no assurance that the level of revenues achieved by us in any particular fiscal 
period  will  not  be  significantly  lower  than  in  other  comparable  fiscal  periods.  We  believe  quarter-to-
quarter comparisons of our revenues and operating results are not necessarily meaningful and should not 
be relied on as indicators of future performance. Our operating expenses are relatively fixed in the short 

21 

 
 
 
 
 
 
 
 
  
term and are based on management’s expectations of future revenues. As a result, if future revenues are 
below expectations, net income or loss may be disproportionately affected by a reduction in revenues, as 
any corresponding reduction in expenses may not be proportionate to the reduction in revenues. 

We must continue to develop new technologies, methodologies and products on a timely and cost-
effective basis to satisfy the needs of our customers. 

The  drilling  industry  is  driven  primarily  by  cost  minimization,  and  our  strategy  is  aimed  at 
reducing drilling costs through the application of new drill bit assembly and drill string tool technologies. 
Our continued success will depend on our ability to meet our customers’ changing needs, on a timely and 
cost-effective basis, by successfully enhancing our current products and processes; developing, producing 
and  marketing  new  products  and  processes;  and  responding  to  evolving  industry  standards  and  other 
technological changes.   

We cannot assure you that our products will be able to satisfy the specifications of our customers 
or that we will be able to perform the testing necessary to prove that the product specifications are satisfied 
in  the  future,  or  that  the  costs  of  modifications  to  our  products  to  satisfy  their  requirements  will  not 
adversely  affect  our  results  of  operations.  Failure  to  meet  our  customer’s  demand  for  services  may 
adversely affect our business. We may encounter resource constraints, competition, or other difficulties 
that may delay our ability to expand our bit remanufacturing services to the level desired or required by 
our customer.  If our products are unable to satisfy such requirements, or we are unable to perform any 
required testing, our customers may cancel their contracts and/or seek new suppliers, and our business, 
results of operations, cash flows or financial position may be adversely affected. 

We are dependent on key personnel who may be difficult to replace. 

Our  success  is  dependent  to  a  significant  degree  upon  the  business  expertise  and  continued 
contributions  of our founders and senior management team.  In particular, we  are dependent  upon the 
efforts and services of our founders, Mr. Troy Meier, our Chairman and Chief Executive Officer, and Ms. 
Annette Meier, our President, because of their knowledge, experience, skills, and relationships with major 
clients and other members of our management team, as well as the other members of our executive team. 
Although  we  have  employment  arrangements  certain  members  of  senior  management,  as  a  practical 
matter, those agreements will not assure the retention of our employees and we may not be able to enforce 
all of the provisions in any such employment agreement, including the non-competition provisions. Our 
future success also depends on our ability to identify, attract, hire, train, retain and motivate other highly 
skilled technical, managerial, marketing and customer service personnel. Competition for such personnel 
in is intense, and we cannot assure you that we will be able to successfully attract, integrate or retain 
sufficiently qualified personnel. Our inability to retain these types of individuals could have a material 
adverse effect on our business, results of operations and financial condition. 

Increases in the cost of raw materials used in our manufacturing processes could negatively impact 
our profitability. 

We rely on the availability of volume and quality of synthetic diamond cutters for both our 
remanufactured drill bit business and for our new drill string tool manufacturing business. In addition, 
we must have a reliable source of steel available for our new manufacturing business which is both of 
sufficient quality, and available at a cost-effective price. We do not have fixed price contracts or 

22 

 
 
 
 
 
 
 
arrangements for all of the raw materials and other supplies that we purchase. Baker Hughes provides 
the diamond cutters for our remanufacturing business. However, sourcing cost-effective supplies of 
quality steel in the relatively low volumes that our new tool manufacturing requires can be challenging. 
However, shortages of, and price increases for, steel and other raw materials and supplies that we use in 
our business may occur. Future shortages or price fluctuations in synthetic diamond cutters or steel 
could have a material adverse effect on our ability to conduct either our remanufacturing business or our 
new drill tools in a timely and cost effective manner. 

We depend on third-party suppliers for timely deliveries of raw materials, and our results of 
operations could be adversely affected if we are unable to obtain adequate supplies in a timely 
manner. 

Our manufacturing operations depend upon obtaining adequate supplies of raw materials from third 

parties. The ability of these third parties to deliver raw materials may be affected by events beyond our 
control. Any interruption in the supply of raw materials needed to manufacture our products could 
adversely affect our business, results of operations and reputation with our customers. 

We may be exposed to unforeseen risks in our product manufacturing and processes, which could 
adversely affect our financial conditions and results of operations. 

We operate our business from our Vernal manufacturing facilities.  A natural disaster, extended 
utility failure or other significant event at our facility could significantly affect our ability to manufacture 
sufficient  quantities  of  key  products  or  otherwise  deliver  products  to  meet  customer  demand  or 
contractual requirements which may result in a loss of revenue and other adverse business consequences.  
In addition, the equipment and management systems necessary for our operations are subject to wear and 
tear,  break  down  and  obsolescence,  which  could  cause  them  to  perform  poorly  or  fail,  resulting  in 
fluctuations in manufacturing efficiencies and production costs.  Significant manufacturing fluctuations 
may affect our ability to deliver products to our customers on a timely basis and we may suffer financial 
penalties and a diminution of our commercial reputation and future product orders.  Additionally, some 
of  our  business  may  in  the  future  be  conducted  under  fixed  price  contracts.    Fluctuations  in  our 
manufacturing process, or inaccurate estimates and assumptions used in pricing our contracts, even if due 
to factors out of our control, may result in cost overruns which we may be required to absorb. Any shut 
down  of  our  manufacturing  facility,  reductions  in  our  manufacturing  process  or  efficiency,  or  cost 
overruns could adversely affect our business, financial condition and results of operations. 

We may be unable to employ a sufficient number of skilled and qualified workers to sustain or 
expand our current operations. 

Both  of  our  remanufacturing  and  new  manufacturing  lines  of  business  require  personnel  with 
specialized skills and experience. The supply of skilled and experienced personnel may not be sufficient 
to meet current or expected demand. Any significant increase in the wages paid by competing employers 
could result in a reduction of our skilled labor force, increases in the wage rates that we must pay, or both. 
If any of these events were to occur, our capacity could be diminished, our ability to respond quickly to 
customer demands or strong market conditions may be inhibited and our growth potential impaired, any 
of  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations. 

23 

 
 
 
 
 
 
If  we  are  not  able  to  manage  our  growth  strategy  successfully,  our  business,  and  results  of 
operations may be adversely affected. 

Our  growth  strategy  includes  acquisitions  and  the  development  and  implementation  of  new 
product designs and improvements, which presents numerous managerial, administrative, operational and 
other challenges. Our ability to manage the growth of our operations will depend on our ability to develop 
systems and services and related technologies to meet evolving industry requirements and, if so, at prices 
acceptable  to  our  customers  to  compete  in  the  industry  in  which  we  operate.  Our  ability  to  compete 
effectively will also depend on our ability to continue to obtain patents on our proprietary technology and 
products. Although we do not consider any single patent to be material to our business as a whole, the 
inability  to  protect  our  future  innovations  through  patents  could  have  a  material  adverse  effect.    In 
addition, our growth will increase our need to attract, develop, motivate, and retain both our management 
and professional employees. The inability of our management to manage our growth effectively or the 
inability of our employees to achieve anticipated performance could have a material adverse effect on 
our business. 

Acquisitions  and  investments  may  not  result  in  anticipated  benefits  and  may  present  risks  not 
originally  contemplated,  which  could  have  a  material  adverse  effect  on  our  financial  condition, 
results of operations and cash flows. 

Our growth strategy includes acquiring other companies that complement our service offerings or 
broaden our technical capabilities and geographic presence. From time to time, we evaluate purchases 
and sales of assets, businesses or other investments. These transactions may not result in the anticipated 
realization of savings, creation of efficiencies, offering of new products or services, generation of cash 
or income or reduction of risk. In addition, acquisitions may be financed by borrowings, requiring us to 
incur debt, or by the issuance of our common stock. These transactions involve numerous risks, and we 
cannot ensure that: 

•    any acquisition would be successfully integrated into our operations and internal controls; 

•    the due diligence conducted prior to an acquisition would uncover situations that could result in 

financial or legal exposure; 

•    the use of cash for acquisitions would not adversely affect our cash available for capital 

expenditures and other uses; 

•    any disposition, investment, acquisition or integration would not divert management resources 

from the operation of our business; or 

•    any disposition, investment, acquisition or integration would not have a material adverse effect 

on our financial condition, results of operations or cash flows. 

Our inability to integrate acquisitions successfully could impede us from realizing all of the benefits 
of the acquisitions which could have a material adverse effect on our financial condition and results 
of operations. 

24 

 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
If we are unable to successfully integrate Hard Rock or other future acquisitions, we could be 
impeded from realizing all of the benefits of those acquisitions and could weaken our business operations. 
The  integration  process  may  disrupt  our  business  and,  if  implemented  ineffectively,  may  preclude 
realization of the full benefits expected by us and could harm our results of operations. In addition, the 
overall integration of the combining companies may result in unanticipated problems, expenses, liabilities 
and competitive responses, and may cause our stock price to decline. The difficulties of integrating an 
acquisition include, among others: 

• 

• 

• 

• 

• 

• 

• 

unanticipated issues in integration of information, communications, and other systems; 

unanticipated incompatibility of logistics, marketing, and administration methods; 

maintaining employee morale and retaining key employees; 

integrating the business cultures of both companies; 

preserving important strategic client relationships; 

coordinating geographically separate organizations; and 

consolidating corporate and administrative infrastructures and eliminating duplicative operations. 

Even if the operations of an acquisition are integrated successfully, we may not realize the full 
benefits of the acquisition, including the synergies, cost savings or growth opportunities that we expect. 
These benefits may not be achieved within the anticipated time frame, or at all.   Failing to realize the 
benefits could have a material adverse effect on our financial condition and results of operations. 

Conditions in the global financial system may have impacts on our business and financial position 
that we currently cannot predict. 

Uncertainty in the credit markets may negatively impact the ability of our customers to finance 
purchases of our products and services and could result in  a decrease in,  or cancellation of, orders or 
adversely  affect  the  collectability  of  our  receivables.  If  the  availability  of  credit  to  our  customers  is 
reduced, they may reduce their drilling and production expenditures, thereby decreasing demand for our 
products  and  services,  which  could  have  a  negative  impact  on  our  financial  position.  Additionally, 
unsettled  conditions  could  have  an  impact  on  our  suppliers,  causing  them  to  be  unable  to  meet  their 
obligations to us. Although we do not currently anticipate a need to access the credit markets in the short 
term, a prolonged constriction on future lending by banks or investors could result in higher interest rates 
on future debt obligations or could restrict our ability to obtain sufficient financing to meet our long-term 
operational and capital needs. 

A terrorist attack or armed conflict could harm our business. 

Terrorist activities, anti-terrorist efforts and other armed conflicts involving the United States or 
other countries may adversely affect the United States and global economies and could prevent us from 
meeting our financial and other obligations. If any of these events occur, the resulting political instability 
and societal disruption could reduce overall demand for oil and natural gas, potentially putting downward 
pressure on demand for our services and causing a reduction in our revenues. Oil and natural gas related 
facilities could  be direct targets  of terrorist attacks, and our operations could  be adversely impacted if 

25 

 
 
 
  
  
  
  
  
  
  
 
 
 
 
infrastructure integral to our customers' operations is destroyed or damaged. Costs for insurance and other 
security may increase as a result of these threats, and some insurance coverage may become more difficult 
to obtain, if available at all. 

Materials  and  minerals  used  in  our  manufacturing  process  may  become  subject  to  laws  and 
regulations that may expose us to significant costs and liabilities. 

The  diamonds  comprising  the  diamond  cutting  discs  used  in  our  operations  are  synthetic  and 
manufactured in the United States, South Africa and China. Neither those diamond cutters nor any other 
minerals used in our operations are currently identified as “conflict minerals” in the Dodd-Frank Wall 
Street Reform and Consumer Protection Act. However, we cannot predict or control if the United States 
Secretary of State will or will not identify one of the minerals used in our manufacturing process as a 
conflict  mineral.  Should  the  materials  used  in  our  manufacturing  process  be  designated  as  a  conflict 
mineral, we will be required to file Form SD with the SEC and conduct the required diligence to determine 
the source of the conflict mineral in connection with such disclosure. Any increased costs and expenses 
associated  with  this  could  have  a  material  adverse  impact  on  our  financial  condition  and  results  of 
operations. 

Our success will be affected by the use and protection of our proprietary technology. There are 
limitations to our intellectual property rights in our proprietary technology, and thus our right to 
exclude others from the use of such proprietary technology. 

Our success will be affected by our development and implementation of new product designs and 
improvements and by our ability to protect and maintain critical intellectual property assets related to 
these developments. Although in many cases our products are not protected by any registered intellectual 
property rights, in other cases we rely on a combination of patents and trade secret laws to establish and 
protect this proprietary technology. 

We  currently  hold  multiple  U.S.  patents  and  have  multiple  pending  patent  applications  for 
products and processes in the U.S. and certain non-U.S. countries. Patent rights give the owner of a patent 
the right to exclude third parties from making, using, selling, and offering for sale the inventions claimed 
in the patents in the applicable country. Patent rights do not necessarily grant the owner of a patent the 
right to practice the invention claimed in a patent, but merely the right to exclude others from practicing 
the invention claimed in the patent. It may also be possible for a third party to design around our patents. 
Furthermore,  patent  rights  have  strict  territorial  limits.  Some  of  our  work  will  be  conducted  in 
international waters and may, therefore, not fall within the scope of any country's patent jurisdiction. We 
may not be able to enforce our patents against infringement occurring in international waters and other 
“non-covered” territories. Also, we do not have patents in every jurisdiction in which we conduct business 
and our patent portfolio will not protect all aspects of our business and may relate to obsolete or unusual 
methods, which would not prevent third parties from entering the same market. 

In  addition,  by  customarily  entering  into  confidentiality  and/or  license  agreements  with  our 
employees,  customers  and  potential  customers  and  suppliers,  we  attempt  to  limit  access  to  and 
distribution of our technology. Our rights in our confidential information, trade secrets, and confidential 
know-how  will  not  prevent  third  parties  from  independently  developing  similar  information.  Publicly 
available  information  (e.g.  information  in  expired  issued  patents,  published  patent  applications,  and 

26 

 
 
 
 
 
 
 
scientific literature) can also be used by third parties to independently develop technology. We cannot 
provide assurance that this independently developed technology will not be equivalent or superior to our 
proprietary technology. 

Our  competitors  may  infringe  upon,  misappropriate,  violate  or  challenge  the  validity  or 
enforceability  of  our  intellectual  property  and  we  may  not  able  to  adequately  protect  or  enforce  our 
intellectual property rights in the future.  

Our businesses and our customers’ businesses are subject to environmental laws and regulations 
that  may  increase  our  costs,  limit  the  demand  for  our  products  and  services  or  restrict  our 
operations. 

Our operations and the operations of our customers are also subject to federal, state, local and 
foreign  laws  and  regulations  relating  to  the  protection  of  human  health  and  the  environment.  These 
environmental laws and regulations affect the products and services we design, market and sell, as well 
as the facilities where we manufacture our products. For example, our operations are subject to numerous 
and complex laws and regulations that, among other things, may regulate the management and disposal 
of  hazardous  and  non-hazardous  wastes;  require  acquisition  of  environmental  permits  related  to  our 
operations; restrict the types, quantities and concentrations of various materials that can be released into 
the environment; limit or prohibit operation activities in certain ecologically sensitive and other protected 
areas; regulate specific health and safety criteria addressing worker protection; require compliance with 
operational  and  equipment  standards;  impose  testing,  reporting  and  record-keeping  requirements;  and 
require remedial measures to mitigate pollution from former and ongoing operations. We are required to 
invest financial and managerial resources to comply with such environmental, health and safety laws and 
regulations  and  anticipate  that  we  will  continue  to  be  required  to  do  so  in  the  future.  In  addition, 
environmental  laws  and  regulations  could  limit  our  customers’  exploration  and  production  activities. 
These laws and regulations change frequently, which makes it impossible for us to predict their cost or 
impact on our future operations. For example, legislation to regulate emissions of greenhouse gases has 
been introduced in the U.S. Congress, and there has been a wide-ranging policy debate, both nationally 
and  internationally,  regarding  the  impact  of  these  gases  and  possible  means  for  their  regulation.  In 
addition,  efforts have been made  and continue to be made in  the international  community toward  the 
adoption of international treaties or protocols that would address global climate change issues, such as 
the annual United Nations Climate Change Conferences. Also, the EPA has undertaken new efforts to 
collect information regarding greenhouse gas emissions and their effects. Following a finding by the EPA 
that certain greenhouse gases represent a danger to human health, the EPA has expanded its regulations 
relating  to  those  emissions  and  has  adopted  rules  imposing  permitting  and  reporting  obligations.  The 
results of the permitting and reporting requirements could lead to further regulation of these greenhouse 
gases by the EPA. To date, there has been no significant legislative progress in cap and trade proposals 
or  greenhouse  gas  emission  reductions.  The  adoption  of  legislation  or  regulatory  programs  to  reduce 
greenhouse gas emissions could also increase the cost of consuming, and thereby reduce demand for, the 
hydrocarbons that our customers produce. Consequently, such legislation or regulatory programs could 
have an adverse effect on our financial condition and results of operations. It is too early to determine 
whether, or in what form, further regulatory action regarding greenhouse gas emissions will be adopted 
or  what  specific  impact  a  new  regulatory  action  might  have  on  us  or  our  customers.  Generally,  the 
anticipated regulatory actions do not appear to affect us in any material respect that is different, or to any 
materially greater or lesser extent, than other companies that are our competitors. However, our business 

27 

 
 
 
 
and  prospects  could  be  adversely  affected  to  the  extent  laws  are  enacted  or  modified  or  other 
governmental  action  is  taken  that  prohibits  or  restricts  our  customers’  exploration  and  production 
activities or imposes environmental protection requirements that result in increased costs to  us or our 
customers. 

Environmental laws may provide for “strict liability” for damages to natural resources or threats 
to  public  health  and  safety,  rendering  a  party  liable  for  environmental  damage  without  regard  to 
negligence or fault on the part of such party. Sanctions for noncompliance may include revocation of 
permits,  corrective  action  orders,  administrative  or  civil  penalties,  and  criminal  prosecution.  Some 
environmental laws and regulations provide for joint and several strict liability for remediation of spills 
and releases of hazardous substances. In addition, we may be subject to claims alleging personal injury 
or property damage as a result of alleged exposure to hazardous substances, as well as damage to natural 
resources. These laws and regulations also may expose us to liability for the conduct of or conditions 
caused by others, or for our acts that were in compliance with all applicable laws and regulations at the 
time  such  acts  were  performed.  Any  of  these  laws  and  regulations  could  result  in  claims,  fines  or 
expenditures that could be material to results of operations, financial position and cash flows. 

Our failure to implement and comply with our safety program could adversely affect our operating 
results or financial condition. 

Our safety program is a fundamental element of our overall approach to risk management, and 
the implementation of the safety program is a significant issue in our dealings with our clients. Unsafe 
job sites and office environments have the potential to increase employee turnover, increase the cost of a 
project to our clients, expose us to types and levels of risk that are fundamentally unacceptable, and raise 
our operating costs. The implementation of our safety processes and procedures are monitored by various 
agencies and rating bureaus, and may be evaluated by certain clients in cases in which safety requirements 
have  been  established  in  our  contracts.  If  we  fail  to  comply  with  safety  regulations  or  maintain  an 
acceptable level of safety at our facilities we may incur fines, penalties or other liabilities, or may be held 
criminally liable. We may incur additional costs to upgrade equipment or conduct additional training, or 
otherwise  incur  costs  in  connection  with  compliance  with  safety  regulations.  Failure  to  maintain  safe 
operations or achieve certain safety performance metrics could disqualify us from doing business with 
certain customers, particularly major oil companies.  

Our products are used in operations that are subject to potential hazards inherent in the oil and 
gas industry and, as a result, we are exposed to potential liabilities that may affect our financial 
condition and reputation. 

Our products are used in potentially hazardous drilling, completion and production applications 
in the oil and gas industry where an accident or a failure of a product can potentially have catastrophic 
consequences.  Risks  inherent  to  these  applications,  such  as  equipment  malfunctions  and  failures, 
equipment misuse and defects, explosions, blowouts and uncontrollable flows of oil, natural gas or well 
fluids and natural disasters, on land or in deep water or shallow-water environments, can cause personal 
injury,  loss  of  life,  suspension  of  operations,  damage  to  formations,  damage  to  facilities,  business 
interruption  and  damage  to  or  destruction  of  property,  surface  water  and  drinking  water  resources, 
equipment and the environment. In addition, we provide certain services that could cause, contribute to 
or be implicated in these events. If our products or services fail to meet specifications or are involved in 

28 

 
 
 
 
 
 
accidents or failures, we could face warranty, contract or other litigation claims, which could expose us 
to  substantial  liability  for  personal  injury,  wrongful  death,  property  damage,  loss  of  oil  and  gas 
production, and pollution and other environmental damages. Our insurance policies may not be adequate 
to cover all liabilities. Further, insurance may not be generally available in the future or, if available, 
insurance  premiums  may  make  such  insurance  commercially  unjustifiable.  Moreover,  even  if  we  are 
successful in defending a claim, it could be time-consuming and costly to defend. 

In addition, the frequency and severity of such incidents could affect operating costs, insurability 
and relationships with customers, employees and regulators. In particular, our customers may elect not to 
purchase our products or services if they view our safety record as unacceptable, which could cause us to 
lose customers and substantial revenues. In addition, these risks may be greater for us because we may 
acquire  companies  that  have  not  allocated  significant  resources  and  management  focus  to  quality,  or 
safety requiring rehabilitative efforts during the integration process. We may incur liabilities for losses 
associated  with  these  newly  acquired  companies  before  we  are  able  to  rehabilitate  such  companies' 
quality, safety and environmental programs. 

Our information systems may experience an interruption or breach in security. 

We rely on our proprietary production management technology which has changed how users 
connect to our knowledge and other information technology (“IT”) systems to conduct our business. 
Despite our security and back-up measures, our IT systems are vulnerable to computer viruses, natural 
disasters and other disruptions or failures. The failure of our IT systems to perform as anticipated for any 
reason or any significant breach of security could disrupt our business and result in numerous adverse 
consequences, including reduced effectiveness and efficiency of our operations and those of our 
customers, inappropriate disclosure of confidential information, increased overhead costs, loss of 
intellectual property and damage to our reputation, which could have a material adverse effect on our 
business and results of operations. In addition, we may be required to incur significant costs to prevent 
or respond to damage caused by these disruptions or security breaches in the future. 

Our related party transactions with the Meiers and their affiliated entities may cause conflicts of 
interests that may adversely affect us. 

We have entered into, and may, in the future, enter into various transactions and agreements with 

the Meiers and their affiliated entities. We believe that the transactions and agreements that we have 
entered into with the Meiers are on terms that are at least as favorable as could reasonably have been 
obtained at such time from third parties. However, these relationships could create, or appear to create, 
potential conflicts of interest when our board of directors is faced with decisions that could have 
different implications for us and the Meiers or their affiliates. The appearance of conflicts, even if such 
conflicts do not materialize, might adversely affect the public’s perception of us, as well as our 
relationship with other companies and our ability to enter into new relationships in the future, which 
may have a material adverse effect on our ability to do business.  

Risks Relating to Our Common Stock 

As a smaller reporting company, we are subject to scaled disclosure requirements that may make 
it more challenging for investors to analyze our results of operations and financial prospects. 

29 

 
 
 
 
 
 
 
 
Currently, we are a “smaller reporting company,” meaning that our outstanding common stock 
held by non-affiliates had a value of less than $75 million at the time of filing of our registration statement. 
As a “smaller reporting company,” we are able to provide simplified executive compensation disclosures 
in our filings; are exempt from the provisions of Section 404(b) of the Sarbanes-Oxley Act requiring that 
independent  registered  public  accounting  firms  provide  an  attestation  report  on  the  effectiveness  of 
internal control over financial reporting; and have certain other decreased disclosure obligations in our 
SEC filings, including, being required to provide only two years of audited financial statements in annual 
reports. Consequently, it may be more challenging for investors to analyze our results of operations and 
financial prospects. 

We are an emerging growth company, and any decision on our part to comply only with certain 
reduced reporting and disclosure requirements applicable to emerging growth companies could 
make our common stock less attractive to investors. 

We are an emerging growth company, and, for as long as we continue to be an emerging growth 
company,  we  may  choose  to  take  advantage  of  exemptions  from  various  reporting  requirements 
applicable to other public companies but not to “emerging growth companies,” including, but not limited 
to, not being required to have our independent registered public accounting firm audit our internal control 
over financial reporting  under Section 404 of the Sarbanes-Oxley Act,  reduced disclosure obligations 
regarding executive compensation in our periodic reports and proxy statements, and exemptions from the 
requirements of holding a nonbinding advisory vote on executive compensation and shareholder approval 
of any golden parachute payments not previously approved. We could be an emerging growth company 
for up to five years following the completion of our initial public offering in May 2014. We will cease to 
be an emerging growth company upon the earliest of: (a) the end of the fiscal year following the fifth 
anniversary of our initial public offering, (b) the first fiscal year after our annual gross revenue exceed 
$1.0 billion, (c) the date on which we have, during the previous three-year period, issued more than $1.0 
billion in non-convertible debt securities or (d) the end of any fiscal year in which the market value of 
our common stock held by non-affiliates exceeded $700 million as of the end of the second quarter of 
that fiscal year. We cannot predict if investors will find our common stock less attractive if we choose to 
rely  on  these  exemptions.  If  some  investors  find  our  common  stock  less  attractive  as  a  result  of  any 
choices to reduce future disclosure, there may be a less active trading market for our common stock and 
the price of our common stock may be more volatile. 

Under  the  JOBS  Act,  emerging  growth  companies  can  also  delay  adopting  new  or  revised 
accounting standards until such time as those standards apply to private companies. However, we have 
elected to adopt new or revised accounting standards at such times as applicable to other non-emerging 
grown public companies. 

Furthermore, a material weakness in internal controls may remain undetected for a longer period 
because of our extended exemption from the auditor attestation requirements under Section 404(b) of 
Sarbanes-Oxley. 

As long as we are controlled by the Meiers, the ability of our stockholders to influence the outcome 
of matters will be limited. 

30 

 
 
 
 
 
 
 
 
The Meiers continue to own 51% of our outstanding common stock and serve on our Board of Directors. 
As long as they have voting control of our company, SDPI will have the ability to take many 
stockholder actions, including the election or removal of directors, irrespective of the vote of, and 
without prior notice to, any other stockholder. As a result, the Meiers will have the ability to influence or 
control all matters affecting us, including: 

 

the composition of our board of directors and, through our board of directors, decision-making 
with respect to our business direction and policies, including the appointment and removal of our 
officers; 

  any determinations with respect to acquisitions of businesses, mergers or other business 

combinations and change of control transactions; 

  our acquisition or disposition of assets; and 
  our capital structure. 

The market price of our common stock may be volatile. 

The trading price of our common stock and the price at which we may sell common stock in the 

future are subject to large fluctuations in response to any of the following: 

•    limited trading volume in our common stock; 

•    quarterly variations in operating results; 

•    general financial market conditions; 

•    the prices of natural gas and oil; 

•    announcements by us and our competitors; 

•    our liquidity; 

•    changes in government regulations; 

•    our ability to raise additional funds; 

•    our involvement in litigation; and 

•    other events. 

We do not anticipate paying dividends on our common stock in the near future. 

We have not paid any dividends in the past and do not intend to pay cash dividends on our common 

stock in the foreseeable future. We currently intend to retain any earnings for the future operation and 
development of our business.  In addition, under Utah law no distribution may be made if, after giving it 
effect: (a) we would be unable to pay our debts as they come due, or (b) our total assets would be less 
than our total liabilities. We can provide no assurance that those restrictions will not prevent us from 
paying a dividend in future periods.   

31 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
We may issue preferred stock whose terms could adversely affect the voting power or value of our 
common stock. 

Our articles of incorporation authorizes us to issue, without the approval of our shareholders, one 
or more classes or series of preferred stock having such designations, preferences, limitations and relative 
rights, including preferences over our common stock respecting dividends and distributions, as our board 
of directors may determine. The terms of one or more classes or series of preferred stock could adversely 
impact the voting power or value of our common stock. For example, we might grant holders of preferred 
stock the right to elect some number of our directors in all events or on the happening of specified events 
or the right to veto specified transactions. Similarly, the repurchase or redemption rights or liquidation 
preferences we might assign to holders of preferred stock could affect the residual value of the common 
stock. 

Certain provisions in our organizational documents could delay or prevent a change in control. 

The existence of some provisions in our organizational documents could delay or prevent a change 
in control of our company, even if that change would be beneficial to our shareholders. Our articles of 
incorporation and bylaws contain provisions that may make acquiring control of our company difficult, 
including: 

• 

• 

• 

provisions regulating the ability of our shareholders to nominate directors for election or 
to bring matters for action at annual meetings of our shareholders; 
limitations on the ability of our shareholders to call a special meeting and act by written 
consent; and 
the authorization given to our board of directors to issue and set the terms of preferred 
stock. 

ITEM 1B.   UNRESOLVED STAFF COMMENTS 

Not applicable 

ITEM 2. 

PROPERTIES 

The Company owns four buildings as part of its Vernal offices, which are used for manufacturing 
and executive offices.  The Company’s management believes its current manufacturing and office facility 
is sufficient for its current operations. 

ITEM 3. 

LEGAL PROCEEDINGS 

We are subject to litigation that arises from time to time in the ordinary course of our business 
activities.  We  are  not  currently  involved  in  any  litigation  which  management  believes  could  have  a 
material effect on our financial position or results of operations, except as follows: 

In October 2013, plaintiff Del-Rio Resources, Inc. (“Del-Rio”) filed a lawsuit, on its own behalf 
and derivatively on behalf of Philco Exploration, LLC (“Philco”), against the following co-defendants (a) 
Tronco  Ohio,  LLC   and  Tronco  Energy  Corporation  (“Tronco”),  (b)  a  former  lender  of  Tronco,   ACF 

32 

 
 
 
 
 
 
 
 
  
 
 
                 
Property Management, Inc. (p.k.a. Fortuna Asset Management, LLC, ) (“ACF”), (c) Troy and Annette 
Meier personally, and several of their family trusts, (d) Meier Family Holding Company, LLC and Meier 
Management  Company,  LLC,  and  (e)  Superior  Drilling  Solutions,  LLC  (“SDS”)  and  Meier  Property 
Series, LLC (“MPS”). That suit is currently pending in the Eighth Judicial District Court, Uintah County, 
Utah under Cause #130800125.  Del-Rio filed an Amended Complaint in the lawsuit on April 24, 2015.    

Tronco and Del-Rio are the sole owners and managers of Philco.  Del-Rio served as the exploration 
operator of Philco.  Part of the collateral that ACF had for its loan to Tronco loan was Philco’s mineral 
leases.  ACF’s loan has been fully repaid and ACF’s liens have been removed, and ACF is no longer a 
defendant.  Del- Rio’s Amended Complaint alleges that defendants made amendments to the Tronco loan 
without  complying  with  the  voting  provisions  of  Philco’s  operating  agreement;  that  all  of  the  Meier-
related  entities  benefitted  from  the  Tronco  loan  proceeds;  and  that  ACF’s  liens  damaged  Del-Rio  and 
Philco,  in  an  unspecified  manner.   The  lawsuit  seeks  monetary  and  punitive  damages,  disgorgement, 
prejudgment interest, post judgment interest, costs, and attorney fees, against all defendants, in an amount 
to be determined at trial. 

We believe that Del-Rio’s claims are without merit, and all defendants are actively defending in 
this  matter.   In  particular,  SDS’  and  MPS’  only  involvement  was  to  grant  guaranties  and/or  security 
interests in their respective separate personal and real property to ACF to additionally collateralize the 
Tronco loan before its purchase by us.  In addition, since the Meiers and their personal trusts guaranteed 
repayment  of  the  Tronco  loan,  we  believe  that  the  basis  of  Del-Rio’s  damages  claims  are  nullified. 
Consequently, we do not believe that Del Rio’s purported claims against SDS and MPS will have any 
material adverse effect on our cash flow, business, or operations.  As of March 14, 2016, there have been 
no decisions on the merits of the claims in the lawsuit. 

ITEM 4.  MINE SAFETY DISCLOSURES 

Not applicable 

33 

 
                 
                 
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5. 

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED 
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY 
SECURITIES 

PRICE RANGE OF COMMON STOCK 

The Company’s common stock trades on the NYSE MKT market under the symbol “SDPI”.  The 
following table sets forth the high and low sale prices of our common stock as quoted on the NYSE MKT. 

2015 

2014 

Fiscal quarter ended: 
March 31, 
June 30, 
September 30, 
December 31, 

High 
 $           4.27  
 $           3.82  
 $           2.80  
 $           1.55  

Low 
 $           2.76  
 $           2.75  
 $           1.20  
 $           0.90  

High 
 N/A *  
 $           6.82    
 $           7.32     
 $           6.04    

Low 
 N/A *  
 $           4.49  
 $           5.70  
 $           3.55  

*The Company was not public until May 29, 2014 

Approximate Number of Equity Security Holders 

As of March 10, 2016 there were 27 stockholders of record and 922 beneficial owners of the 

Company’s common stock. 

Dividends 

The Company does not presently pay dividends on its common stock.  The Company intends for 

the foreseeable future to continue the policy of not paying dividends and retaining earnings, if any, to 
finance the development and growth of its business. 

Securities Authorized for Issuance under Equity Compensation Plans 

Plan Category 
Equity compensation plans approved by security  

Equity Compensation Plan Information 

  Number of securities to 
  be issued upon exercise 
of outstanding options, 
warrants and rights 
(a) 

  Weighted average 
exercise price of 
outstanding 

  options, warrants 

and rights 
(b) 

Number of securities 
remaining available for 
future issuance under 
equity compensation plans 
(excluding securities 
reflected in column (a)) 
(c) 

holders (1)  ........................................................................  

 493,993 (1) 

2.36 

_1,061,176 (2) 

Equity compensation plans not approved by security  

holders   ............................................................................  

 -  

- 

-  

Total as of December 31, 2015 ...........................................  
_________________ 
(1)  Consists of 86,500 shares under the 2014 Employee Stock Incentive Plan and 407,493 shares under the 2015 Employee Stock Incentive Plan. 
(2)  Consists of 1,061,176 shares remaining available for future issuance under the 2015 Employee Stock Incentive Plan.  The 2014 Employee Stock Incentive 
Plan was frozen by the Board of Directors such that no future grants of awards will be made and the 2014 Employee Stock Incentive Plan remains effective 
only with respect to awards outstanding as of June 15, 2015 until they expire according to their terms.  

          _ 493,993  _ 

      1,061,176_ 

34 

 
  
  
  
 
 
 
 
 
 
  
  
  
 
 
  
  
 
 
 
  
  
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
See “Item 12. Security Ownership of Certain Beneficial Owners and Management and Related 
Stockholder Matters” for information regarding our equity compensation plans as of December 31, 
2015. 

Recent Sales of Unregistered Securities 

On May 29, 2014 the Company converted debt of $2,000,000 in exchange for 714,286 shares of 

the Company’s restricted common stock and 714,286 warrants at an exercise price of $4.00. 

On May 22, 2014, the Company issued 5,641,510 shares of its restricted common stock to Meier 

Family Holding Company, LLC and 3,173,350 shares of its restricted common stock to Meier 
Management Company, LLC. 

ITEM 6. 

SELECTED FINANCIAL DATA 

Not applicable 

ITEM 7.   MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 

AND RESULTS OF OPERATIONS 

Trends and Outlook for the Company 

The dramatic decline in oil prices has effected most North American exploration and production 
companies, which have significantly reduced their exploration and drilling activity in 2015.  As a result, 
the number of operating drilling rigs nationally has dropped approximately 70% since the beginning of 
this year.  Our business is highly dependent upon the vibrancy of the oil & gas drilling operations in the 
U.S.  The reduction in activity has created a more challenging environment in which to market the 
Company’s drilling products.    

The impact of volume and pricing on our drill bit refurbishment business is especially 
pronounced as our exclusive customer for that business is a leading supplier of drill bits to the oil and 
gas exploration and production industry globally. 

Although the Company has seen demand for its oil and gas related products and services in 
North America impacted by these industry conditions, the Company continues to aggressively market its 
drilling products.  Our current product line of tools includes Drill N Ream tool, V Stream Advance 
Stabilization System and Dedicated Reamer Stringer, and the Strider tool. 

For our rental tool products, we have had pressure from customers on pricing which has 
continued throughout 2015.  For 2016, we are hopeful that this pressure will stabilize as the price of oil 
stabilizes around the world, providing greater certainty for our customers to understand their operating 
costs and margins, as well as their capital investment plans.  We believe the value of our Drill N Ream 
and Strider tools, as well as our low market penetration, provide opportunities for sales despite market 
conditions.  However, if we do not have sales as planned, it may have a negative impact on our liquidity. 

35 

 
 
 
 
 
 
  
  
 
  
In late 2014, the industry experienced a significant decline in the price of oil causing an industry-
wide downturn which has continued into 2015.  This downturn has impacted the operational plans for oil 
companies and consequently has affected the drilling and support service sector.  As a result, we have 
experienced a negative impact on rental rates and utilization of our rental tools for 2015.  With the 
addition of our Strider tool and positive feedback from our clients that have used it, we feel the added 
revenue from this tool will have a positive impact on our revenue.   

During the second quarter of 2015, we completed the renewal of a $5 million loan extending the 
term from August 2015 to August 2018.  The loan which was renewed was with American Bank of the 
North and the collateral on the loan is our corporate offices and manufacturing facilities.  We have also 
negotiated a second amendment and restatement of the Hard Rock Note, which has decreased our 
payments to $2 million annually for 2016 through 2018 and $4 million for 2019.  Throughout 2015 the 
Company has implemented a series of reductions in staffing and other cost saving measures.  We will 
continue to monitor the developing oil and gas market and evaluate the need for further cost cutting 
measures.   

Effective March 8, 2016, the Company announced the completion of a $3 million credit facility, 
pursuant to a Loan and Security Agreement among us and certain of our subsidiaries, as the borrowers, 
and Federal National Commercial Credit, as the lender.  The credit facility is comprised of a two year 
$2.5 million accounts receivable revolving promissory note and a $500,000 term promissory note. 

The accounts receivable revolving promissory note has availability of up to 85% of eligible 
accounts receivable of the borrowers.  This note has a variable interest rate of prime plus 1% plus a 
monthly service fee of 0.48% of the current outstanding balance on the note.  

The term loan is for a period of 60 months with monthly principal payments of $8,333, with a 

balloon payment at the end of the term.  This note carries an interest rate of prime plus 5% plus a 
monthly service fee of 0.30% of the outstanding balance. 

36 

 
 
 
 
 
RESULTS OF OPERATIONS 

The following table represents our condensed consolidated statement of operations for the periods 

indicated: 

(in thousands) 

Revenue 

For the Years Ended December 31, 

2015 

2014 

     $12,706        100 %     $ 20,037        100 %    

Operating costs and expenses 

     26,253        207 %        18,359         92 %    

Income (loss) from continuing operations 

    (13,547)       (107) %        1,678         8 %    

Other expense 

     (1,381)        (11) %       (1,825)         (9) %    

Income tax expense (benefit) 

(472)       

(4) %      

474         2 %    

Net loss 

  $ (14,456)       (114) %     $ 

(621 )       (3) %    

Material  changes  of  certain  items  in  our  statements  of  operations  included  in  our  financial 

statements for the comparative periods are discussed below. 

Revenue.  Our  revenue  decreased  approximately  $7.3  million,  during  the  twelve  months  ended 
December 31, 2015 compared with the same period in 2014. Manufacturing and refurbishment revenue 
decreased by approximately $8.5 million due to an overall decrease in U.S. land drilling activity in 2015 
versus 2014 and specific customer demand.  The Company received rental tool and repair sales of $7.6 
million  and  $0.2  million  tool  sales  during  2015.    During  2014  the  Company  received  Drill  N  Ream 
royalties, rental and repair of $6.4 million and $0.2 million of tool sales.  

Operating Costs and Expenses.  Total operating costs and expenses increased approximately $7.9 

million during the twelve months ended December 31, 2015 compared with the same period in 2014. 

  Cost of revenue decreased approximately $0.4 million for the twelve months ended December 31, 
2015  in  comparison  with  the  same  period  in  2014.    This  decrease  is  a  partial  reflection  of  the 
decrease in revenue and our cost cutting measures in 2015.  

  Selling, general and administrative expenses (“SG&A”) decreased approximately $1.1 million for 
the  twelve  months  ended  December  31,  2015  compared  with  the  same  period  in  2014.    The 
decrease was due primarily to layoffs and other cost saving measures due to the downturn of the 
oil industry.   

  Depreciation  and  amortization  expense  increased  approximately  $1.6  million  primarily 
attributable to the depreciation of the Hard Rock assets for the entire year of 2015 compared to 
only partial year of 2014. 

  As part of the annual review of goodwill, the Company has determined to impair and write-off all 
of the goodwill in the amount of approximately $7,803,000 as of December 31, 2015.  See Note 1 
Summary  of  Significant  Accounting  Policies  in  our  consolidated  financial  statements  included 
herein for further discussion of impairment of goodwill. 

37 

 
 
  
  
  
  
  
    
 
Other Income (Expenses).  Other income and expense primarily consists of rent income, interest 

income, interest expense and loss on disposition of assets. 

  Other Income.  We receive rent from two real property leases: one lease of a building on our Vernal 
campus and the second for the lease of the Superior Auto Body facilities by a related party. For 
the  twelve  months  ended  December  31,  2015,  lease  payments  decreased  by  approximately 
$140,000 as compared with the twelve months ended December 31, 2014, due to a decrease in 
rental income from our Vernal property. 

 

 

Interest Income.  For the twelve months ended December 31, 2015 and 2014 interest income was 
approximately $294,000 and $173,000, respectively, which increase was mainly due to interest 
received from the Tronco loan (see Note 9 – Note Receivable - Tronco in our consolidated financial 
statements included herein). 

Interest Expense.  The interest expense for the twelve months ended December 31, 2015 and 2014 
was approximately $1,823,000 and $2,280,000, respectively.  Included in the twelve months ended 
December 31, 2014 is $250,000 of debt discount from a bridge loan, which was paid in full on 
May 29, 2014.  Included in interest expense at December 31, 2015 and 2014 was HR debt discount 
noncash expense of approximately $567,000 and $527,000, respectively. 

Factors Affecting Comparability  

We believe that the following selected factors can be expected to have a significant effect on the 

comparability of our recent or future results of operations: 

Reorganization 

In  connection  with  the  closing  of  our  initial  public  offering  in  May  2014,  we  completed  the 
reorganization in which we acquired all of the limited liability company membership interests of SDS, 
SDF, ET, MPS, , and ML and, as a result, became the holding company under which those subsidiaries 
conduct operations. Each of the subsidiaries is considered to be a historical accounting predecessor for 
financial statement reporting purposes.  

Hard Rock Acquisition 

In May 2014, we purchased 100% of the limited liability company membership interests 
of HR (the “Hard Rock Acquisition”), Hard Rock Solutions, Inc.’s (“HRSI”) subsidiary, pursuant to a 
membership  interest  purchase  agreement  with  HRSI.    HRSI  began  operations  in  2001  and  has  been 
marketing  and  renting  the  Drill  N  Ream  tool  since  2011.    Prior  to  the  purchase  of  HR,  the  Company 
received 25% royalty income from the rental sales of the tools.  Subsequent to the purchase of HR, the 
Company  began  to  receive  100%  of  the  rental  income.    (See  Note  3  in  our  consolidated  financial 
statements included herein for further discussion of purchase).   

Public Company Expenses 

Upon consummation of our initial public offering, we became a public company.  Our common 
stock is listed on the NYSE MKT. As a result, we must comply with laws, regulations, and requirements 
that we did not need to comply with as a private company, including certain provisions of the Sarbanes-

38 

 
 
Oxley Act and related SEC regulations, and we also must comply with the requirements of NYSE MKT.  
Compliance with  the  requirements of being a public company  will increase our operating expenses in 
order to pay our employees, legal counsel, and accountants to assist us in, among other things, external 
reporting, instituting, and monitoring a more comprehensive compliance and board governance function, 
establishing and maintaining internal control over financial reporting in accordance with Section 404 of 
the Sarbanes-Oxley Act, and preparing and distributing periodic public reports in compliance with our 
obligations under the federal securities laws.  In addition, being a public company makes it more expensive 
for  us  to  obtain  director  and  officer  liability  insurance.    We  estimate  that  incremental  annual  public 
company costs will be between $0.5 million and $1 million. 

Liquidity and Capital Resources  

At December 31, 2015, we had negative working capital of approximately $0.2 million.  During 
2015 our principal sources of liquidity were cash flow from operations.  Our principal uses of cash are 
operating expenses, working capital requirements, capital expenditures, and repayment of debt.  Given the 
current environment of the oil and gas industry, we anticipate revenues will decline in 2016, however, due 
to the addition of our Strider tool, this new revenue will offset some of the anticipated decrease.  The 
Strider revenue will come from the efforts of our sales team along with additional sales from the Baker 
Hughes agreement to provide the Strider tools to their customers.   

Our operational and financial strategies include lowering our operating costs and capital spending 
to match revenue trends, managing our working capital and manage our debt to enhance liquidity.  On 
March 8, 2016, the Company entered into a financing agreement with Federal National Commercial Credit 
(“FNCC”)  in  the  amount  $3  million.    The  financing  agreement  includes  a  $500,000  term  loan 
collateralized with previously unencumbered  manufacturing equipment and the remaining balance is a 
$2.5  million  accounts  receivable  revolving  credit  facility  allowing  up  to  85%  of  eligible  accounts 
receivable. 

During 2016, we plan on using the cash flows from operations to fund debt repayment.  Also, we 
will renegotiate the Hard Rock Note, to postpone debt repayment dates and/or convert debt to common 
shares.  To further conserve cash, we have implemented a salary for stock options program for senior 
management and board of directors during the 1st quarter of 2016.  Based on our current expectations, our 
additional financing agreement with FNCC and assuming we are successful in restructuring the Hard Rock 
Note, we believe that our available cash will be sufficient to fund our operations, capital expenditures and 
debt payments.   

In the event we are not successful, the Company will be looking to the public equity and debt market 
as  a  way  to  obtain  further  financing  during  the  next  12  months,  including  our  Founders  selling  their 
common shares.  As part of this plan, on March 24, 2016, the Company filed a registration statement in 
preparation of looking to the public market if the need arises.  With this plan in place we believe that our 
sources  of  liquidity,  including  cash  flow  from  operations,  existing  cash,  and  cash  equivalents  and 
renegotiation of certain debt obligations will be sufficient to meet our projected cash requirements for at 
least the next 12 months. 

Although as a public company we have access to the public markets for capital raises, we cannot 
provide any assurances that financing will be available to us in the future on acceptable terms or at all.  If 
we  cannot  raise  required  funds  on  acceptable  terms,  we  may  not  be  able  to,  among  other  things,  (i) 

39 

 
maintain  or  decrease  our  general  and  administrative  expenses  depending  on  market  demands  for  our 
products and services; (ii) fund certain obligations as they become due; and (iii) respond to competitive 
pressures or unanticipated capital requirements.  

Contractual Obligations 

The following table presents our contractual obligations as of December 31, 2015.  Our obligations 
to  make  payments  in  the  future  may  vary  due  to  certain  assumptions  including  the  duration  of  our 
obligations and anticipated actions by third parties according to the following table (in thousands):  

2016 

2017 

2018 

2019 

2020 

Thereafter 

Total 

Debt (1) 

Capital Lease (1) 

Operating Leases 

$ 4,340  

$ 5,234  

$ 7,292  

$4,591  

$ 302  

$ 1,234  

$ 22,993  

 387  

 504  

 258  

 159  

 -  

 141  

 -    

 130  

 -    

 77  

 -    

-  

 645  

 1,011  

Total  

 $5,231  

 $5,651  

 $7,433  

 $4,721  

 $379  

 $1,234  

$ 24,649  

(1) Amounts represent the expected cash payments of principal amounts associated with our long-term debt and capital lease 

obligations. 

The aggregate outstanding balance of our notes payable as of December 31, 2015 was 

approximately $19.9 million with interest rates ranging from 0% to 8.4%. 

Cash Flow 

Operating Cash Flows 

For  the  year  ended  December  31,  2015,  net  cash  provided  by  our  operating  activities  was 
approximately $0.6 million.  The Company had approximately $14.5 million of net loss, approximately 
$2.5  million  decrease  in  accounts  receivable,  a  decrease  in  accounts  payable  and  accrued  expenses  of 
approximately $0.5 million, impairment of goodwill of approximately $7.8 million and depreciation and 
amortization expense of approximately $4.8 million.  

Investing Cash Flows 

For the year ended December 31, 2015, net cash used in our investing activities was approximately 

$1.2 million used for property, plant and equipment purchases.   

Financing Cash Flows 

For  the  year  ended  December  31,  2015,  net  cash  used  by  our  financing  activities  was 
approximately $3.9 million.  Cash used for financing activities was for payments on long-term debt and 
long-term capital lease obligations.  

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Off Balance Sheet Arrangements 

None 

Critical Accounting Policies 

The discussion of our financial condition and results of operations is based upon our consolidated 
financial statements, which have been prepared in accordance with GAAP. During the preparation of these 
financial statements, we are required to make estimates and assumptions that affect the reported amounts 
of  assets,  liabilities,  revenues,  costs  and  expenses,  and  related  disclosures.  On  an  ongoing  basis,  we 
evaluate  our  estimates  and  assumptions,  including  those  discussed  below.  We  base  our  estimates  on 
historical  experience  and  on  various  other  assumptions  that  we  believe  are  reasonable  under  the 
circumstances. The results of our analysis form the basis for making assumptions about the carrying values 
of assets and liabilities that are not readily apparent from other sources. While we believe that the estimates 
and assumptions used in the preparation of our consolidated financial statements are appropriate, actual 
results may differ from these estimates under different assumptions or conditions, and the impact of such 
differences may be material to our consolidated financial statements. Our estimates and assumptions are 
evaluated periodically  and adjusted when necessary. The more significant  estimates affecting amounts 
reported  in  our  consolidated  financial  statements  include,  but  are  not  limited  to:  revenue  recognition, 
determining the allowance for doubtful accounts, valuation of inventory, and recoverability of long-lived 
assets,  useful  lives  used  in  calculating  depreciation  and  amortization,  note  receivable  -  Tronco  Loan 
Guaranty, and accounting for the HR Acquisition.  

Revenue Recognition.  

Refurbishing — Refurbishing services are performed in our facilities for Baker Hughes under the 

Vendor Agreement.  Under the Vendor Agreement, revenue is determined based on a standard hourly 
rate to complete the work.  Revenue for refurbishing services is recognized as the services are rendered 
and upon shipment to the customer.  Shipping and handling costs related to refurbishing services are 
paid directly by Baker Hughes at the time of shipment.  

Manufacturing — Manufactured products are sold at prevailing market rates. We recognize 

revenue for these products upon delivery, when title passes, when collectability is reasonably assured 
and when there are no further significant obligations for future performance.  Typically this is at the time 
of customer acceptance.  Shipping and handling costs related to product sales are recorded as a 
component of both the sales price and cost of the product sold. 

Rental income — Our rental tools are priced at competitive rates and the price includes, deliver, 

maintenance and pick up services.  While the duration of the rents vary by job and number of runs, 
these rents are generally less than one month.  The rental agreements do not have any minimum 
rental payments or term. Revenue is recognized upon completion of the job.   The tools are rented 
to entities operating in North Dakota, Wyoming, Texas, Montana, Oklahoma, Utah, New Mexico and 
Colorado.  

Concentration of Credit Risk — Historically, substantially all of our revenue was derived from 
our refurbishing of PDC drill bits and our manufacturing of the Drill N Ream units.  However, after the 

41 

 
 
 
 
Hard Rock Acquisition, our historical HR revenues and accounts receivable percentages are now spread 
out among our current customers and Hard Rock’s customers.  In the past, we were dependent on just a 
few main customers, primarily Baker Hughes, however, we believe that our purchase of HR and our 
development of new products has broadened our customer base, which will have a positive effect on 
diversifying our concentration of credit risk in the future.  During 2015 Baker Hughes represented 37% 
of our total revenue and included in accounts receivable at December 31, 2015 was $0.9 million.  During 
2014 Baker Hughes was a significant customer representing 60% of our total revenue and included in 
accounts receivable at December 31, 2014 was $2.8 million.  

Accounts Receivable; Allowance for Doubtful Accounts — Accounts receivable are generally due 
within 60 days of the invoice date. No interest is charged on past-due balances. We grant credit to our 
customers based upon an evaluation of each customer’s financial condition. We periodically monitor the 
payment history and ongoing creditworthiness of our customers. An allowance for doubtful accounts is 
established  at  a  level  estimated  by  management  to  be  adequate  based  upon  various  factors  including 
historical experience, aging status of customer accounts, payment history and financial condition of our 
customers. As of December 31, 2015 and 2014, management determined that no allowance for doubtful 
accounts was deemed necessary due to our expectation that the Company will collect all amounts owed. 

Segment Reporting – The Company allocates resources and evaluates its business performance as 
a  single  entity,  which  provides  manufacturing  and  refurbishing  services  and  rents  its  tools  to  a  single 
industry, the Company reports as a single segment. 

Valuation of Inventory — Inventories consist of raw materials, work-in-process and finished goods 
and  are  stated  at  the  lower  of  cost,  determined  using  the  weighted-average  cost  method,  or  market. 
Finished goods inventories include raw materials, direct labor and production overhead. The Company 
regularly reviews inventories on hand and current market conditions to determine if the cost of finished 
goods inventories exceed current market prices and impairs the cost basis of the inventory accordingly. 

Property, Plant and Equipment — Property and equipment are stated at cost. The cost of ordinary 
maintenance and repair is charged to operating expense, while replacement of critical components and 
major improvements are capitalized.  Depreciation or amortization of property and equipment, including 
assets held  under capital  leases, is  calculated using the straight-line method over the asset’s  estimated 
useful life as follows: 

Buildings and leasehold 

improvements 

Machinery, equipment and rental 

tools 

Furniture and fixtures 
Transportation equipment 
Computer equipment and software 

2-39 years 

18 months -
10 years 
7 years 
5 - 30 years 
3-5 years 

42 

 
 
 
 
  
  
  
  
  
 
Property and equipment are reviewed for impairment on an annual basis or whenever events or 
changes in circumstances indicate the carrying value of an asset or asset group may not be recoverable. 
Indicative events or circumstances include, but are not limited to, matters such as a significant decline 
in market value or a significant change in business climate. An impairment loss is recognized when the 
carrying value of an asset exceeds the estimated undiscounted future cash flows from the use of the asset 
and  its  eventual  disposition.  The  amount  of  impairment  loss  recognized  is  the  excess  of  the  asset’s 
carrying value over its fair value. Assets to be disposed of are reported at the lower of the carrying value 
or the fair value less cost to sell. Upon sale or other disposition of an asset, the Company recognizes a 
gain or loss on disposal measured as the difference between the net carrying value of the asset and the 
net proceeds received. 

As of December 31, 2015, the Company determined that several Strider tools, which had been 
capitalized as part of fixed assets, needed to be refurbished and updated to the latest version of the tool.  
Several  parts  needed  to  be  replaced,  which  will  be  done  during  the  first  quarter  of  2016,  thus  the 
Company recognized an impairment loss for these fixed assets of approximately $67,000 as of December 
31, 2015.   

During the fourth quarter of 2014, the Company determined that the estimated life of its Drill-N-
Tool is eighteen months compared with the original nine months, based on recent historical experience. 

Goodwill and Related Intangible Assets — Goodwill is the excess cost of an acquired entity over 
the amounts assigned to assets acquired and liabilities assumed in a business combination.  To determine 
the amount of goodwill resulting from the HR Acquisition, we hired an outside third party to perform an 
assessment to determine the fair value of Hard Rock’s tangible and intangible assets and liabilities and 
goodwill was allocated to be $7,802,903. 

For goodwill, an assessment for impairment is performed annually or whenever an event indicating 
impairment may have occurred. The Company completes its annual impairment test for goodwill and other 
indefinite-lived  intangibles  using  an  assessment  date  of  December  31.  Goodwill  is  reviewed  for 
impairment  by  comparing  the  carrying  value  of  the  reporting  unit’s  net  assets  (including  allocated 
goodwill) to the fair value of the reporting unit. The fair value of the reporting units is determined using 
a discounted cash flow approach.  Determining the fair value of a reporting unit requires judgment and 
the use of significant estimates and assumptions. Such estimates and assumptions include revenue growth 
rates, operating margins, weighted average costs of capital, drill rig counts, market share and future market 
conditions, among others. If the reporting unit’s carrying value is greater than its fair value, a second step 
is performed whereby the implied fair value of goodwill is estimated by allocating the fair value of the 
reporting unit in a hypothetical purchase price allocation analysis. The Company recognizes a goodwill 
impairment charge for the amount by which the carrying value of goodwill exceeds its fair value. The 
impairment test is a fair value test which includes assumptions such as growth and discount rates. Any 
impairment losses are reflected in operating income. 

As part of our internal annual business outlook for our Company we performed during the fourth 
quarter, we considered changes in the global economic environment which affected our stock price and 
market capitalization.  During 2015 the global oil and natural gas commodity prices, particularly crude 
oil, decreased significantly.  This decrease in commodity prices has had, and is expected to continue to 
have, a negative impact on industry drilling and capital expenditure activity, which affects the demand for 
products and services of our Company.  As part of the first step of goodwill impairment testing, we updated 

43 

 
our income approach assessment of the future cash flows for our Company, applying expected long-term 
growth rates, discount rates, and terminal values that we consider reasonable for our Company.  Critical 
assumptions include a recovery and market expansion of the Drill N Ream and Strider tool during 2016, 
2017 and beyond. 

The Company’s market capitalization is also used to corroborate reporting unit valuation.  From 
this valuation the Company has determined to fully impair goodwill totaling $7,802,903 as of December 
31, 2015. 

As part of the  evaluation  of  goodwill and using the forecasting  model  we evaluated intangible 

assets and determined no impairment of intangible assets is required. 

 Note Receivable - Tronco — See the discussion of the Tronco note receivable in Note 9 to our 

consolidated financial statements included in Item 8. 

Income Taxes — The Company is a C-corporation for federal and state income tax reporting 

purposes.  Accordingly, we continue to be subject to federal and state income taxes, which may affect 
future operating results and cash flows.  As of December 31, 2015 and 2014, we estimated a net current 
deferred tax asset of approximately $0 and $271,000, respectively.  We also have a current tax payable 
of $2,000 and $1,000 as of December 31, 2015 and 2014.  As of December 31, 2015 and 2014, we have 
a non-current deferred tax liability of approximately $0 and 745,000, respectively, which were 
established for differences between the book and tax basis of our assets and liabilities.  The net effect of 
setting up these tax assets and liabilities is a tax benefit of approximately $472,000 as of December 31, 
2015 and a tax expense of approximately $474,000 as of December 31, 2014.  

ITEM 7A.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET 

RISK. 

We do not maintain any derivative instruments such as interest rate swap arrangements, hedging 

contracts, futures contracts or the like. 

Concentration of Credit Risk — We are dependent on just a few main customers.  Our 
refurbishing revenue of approximately $4.6 million or 37% of total revenue is from one customer and 
we have three rental and repair tool customers which make up approximately $5 million or 40% of total 
revenue.  We are continuing to develop new products and tools which we believe will broaden our 
customer base, which will have a positive effect on diversifying our concentration of credit risk. 

  In the past, we were dependent on just a few main customers, primarily Baker Hughes, 
however, we believe that our purchase of HR and our development of new products has broadened our 
customer base, which will have a positive effect on diversifying our concentration of credit risk in the 
future.  During 2015 Baker Hughes represented 37% of our total revenue and included in accounts 
receivable at December 31, 2015 was $0.9 million.  During 2014 Baker Hughes was a significant 
customer representing 60% of our total revenue and included in accounts receivable at December 31, 
2014 was $2.8 million.  

44 

 
  
 
 
 
 
 
ITEM 8. 

FINANCIAL STATEMENTS 

SUPERIOR DRILLING PRODUCTS, INC. 

INDEX TO FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm 

Page 

46 

 Consolidated Balance Sheets – December 31, 2015 and 2014                                                          

47 

 Consolidated Statements of Operations – for the Years Ended December 

31, 2015 and 2014 

 Consolidated Statements of Shareholders’ Equity – for the Years Ended 

December 31, 2015 and 2014 

 Consolidated Statements of Cash Flows – for the Years  Ended December 

31, 2015 and 2014 

48 

49 

50 

Notes to  Consolidated Financial Statements 

52-75 

45 

 
 
 
 
 
 
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders 
Superior Drilling Products, Inc.  

We have audited the accompanying consolidated balance sheets of Superior Drilling Products, Inc. and subsidiaries 
(collectively,  the  “Company”)  as  of  December  31,  2015  and  2014,  and  the  related  consolidated  statements  of 
operations,  shareholders’  equity,  and  cash  flows  for  the  years  then  ended.  These  financial  statements  are  the 
responsibility  of  the  Company's  management.    Our  responsibility  is  to  express  an  opinion  on  these  financial 
statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement.  The Company is not required to have, nor were 
we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration 
of  internal  control  over financial  reporting  as  a  basis  for  designing  audit  procedures that  are  appropriate  in  the 
circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal 
control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting 
principles used and significant estimates made by management, as well as evaluating the overall financial statement 
presentation.  We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of Superior Drilling Products, Inc. and subsidiaries as of December 31, 2015 and 2014, and the 
results of their operations and their cash flows for the years then ended, in conformity with U.S. generally accepted 
accounting principles.  

/s/ Hein & Associates LLP 
Dallas, Texas 
March 18, 2016 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPERIOR DRILLING PRODUCTS, INC. 
CONSOLIDATED BALANCE SHEETS 
DECEMBER 31, 2015 and 2014 

ASSETS 

2015 

2014 

Current assets 
   Cash 
   Accounts receivable 
   Prepaid expenses 
   Inventory 
   Deferred tax asset 
   Other current assets 

Total current assets 
   Property, plant and equipment, net   
   Intangible assets, net 
   Goodwill 
   Note receivable 
   Other assets  

Total assets 

LIABILITIES AND STOCKHOLDERS' EQUITY 

Current liabilities 
   Accounts payable 
   Accrued  expenses 
   Income tax payable 
   Current portion of capital lease obligation 
   Current portion of related party debt 
   Current portion of long-term debt 
Total current liabilities 
Other long term liability 
Deferred tax liability 
Capital lease obligation, less current portion 
Related party debt, less current portion 
Long-term debt, less current portion 
Total liabilities 
Commitments and contingencies – see Note 10 
Stockholders' equity 
Common stock - $0.001 par value; 100,000,000 shares 
authorized; 17,459,605 and 17,291,646 shares outstanding, 
respectively 

Additional paid-in-capital 
Retained deficit 

Total stockholders' equity 

Total liabilities and stockholders' equity 

$        1,297,002 
          1,861,002  
             179,450  
          1,410,794  
          -  
             -  

        4,748,248  
        14,655,502  
11,026,111 
- 
8,296,717 
          28,321  

$           5,792,388 
             4,403,001  
                163,934  
             1,219,079  
                271,298  
                  45,000  

            11,894,700  
           15,963,629  
13,472,778 
7,802,903 
8,296,717 
                112,606  

 $     38,754,899  

 $        57,543,333  

 $          638,593  
          809,765  
2,000 
             332,185  
             555,393  
       2,636,241  
4,974,177 
880,032 
- 
246,090 
271,190 
16,208,699 
22,580,188 

 $             893,376  
             1,967,091  
1,000 
                292,979  
                492,452  
         10,720,243  
14,367,141 
- 
744,577 
578,273 
1,117,820 
10,669,311 
27,477,122 

               17,460  

                   17,292  

       31,379,520  
     (15,222,269) 
       16,174,711 

            30,815,609  
          (766,690) 
          30,066,211 

 $     38,754,899  

 $         57,543,333 

The accompanying notes are an integral part of these consolidated financial statements. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPERIOR DRILLING PRODUCTS, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
FOR THE YEARS ENDED DECEMBER 31, 2015 and 2014 

2015 

2014 

Revenue 

 $     12,706,372  

 $   20,036,895  

Operating cost and expenses 
Cost of revenue 

Selling, general, and administrative expenses 

Depreciation and amortization expense 

Impairment of Goodwill 

          6,618,330  

        7,015,722  

          7,013,653  

        8,103,166  

          4,818,548  

        3,240,445  

          7,802,903  

        -  

Total operating costs and expenses 

        26,253,434  

      18,359,333  

Operating income (loss) 

      (13,547,062)  

        1,677,562  

Other income (expense) 
   Interest income 

   Interest expense 

   Other income 

   Loss on disposal of PP&E 

   Change in guaranteed debt 

Total other expense 

Loss before income taxes 

  Income tax expense (benefit) 

            293,932  

           173,315    

        (1,822,636) 

     (2,279,597) 

            240,286  

          380,723  

            (92,378) 

          (53,287) 

            - 

          (45,834)  

        (1,380,796) 

     (1,824,680) 

      (14,927,858) 

        (147,118)  

           (472,279) 

           474,279    

Net loss 

 $   (14,455,579)  

 $     (621,397)  

Basic earnings per common share 

 $              (0.83)  

$           (0.04) 

Basic Weighted Average Common Shares Outstanding 

        17,347,306  

      13,831,259    

Diluted earnings Per Common Share 

 $              (0.83)  

$          (0.04) 

Diluted Weighted Average Common Shares Outstanding 

        17,347,306  

      13,831,259    

The accompanying notes are an integral part of these consolidated financial statements. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPERIOR DRILLING PRODUCTS, INC. 
 CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 
FOR THE YEARS ENDED DECEMBER 31, 2015 AND 2014 

Common Stock 

Shares 

Par Value 

Additional 

Paid-in 
Capital 

Retained 
Deficit 

Stock 

Subscription 
Receivable 

Total 

Stockholders 
Equity 

Balance – January 31, 2014 

1,000 

 $              1  

 $             256,806  

 $                 -      

 $              (1) 

 $            256,806  

Stock issued to founders as part 

of reorganization 

Sale of common stock 

Offering costs paid out of 

proceeds 

Tronco guarantee release 

Stock and warrants issued for 

debt conversion 

Non-cash contributions 
Payable to founders 

Distributions paid to founders 

prior to reorganization 

Real estate and related debt not 

included in reorganization 

Earnings prior to reorganization 
Share based compensation 
Net loss after reorganization 

      8,813,860  

      7,762,500  

          8,814  

                  (8,815) 

                    -      

                   1  

                         -    

          7,763  

           31,042,237  

                    -      

                  -      

          31,050,000  

                -      

                -      

           (3,578,865) 

                    -      

                  -      

           (3,578,865) 

                -      

                -      

             4,449,626  

                    -      

                  -      

            4,449,626  

         714,286  

             714  

             2,248,927  

                    -      

                  -      

            2,249,641  

                -      
                -      

                -      
                -      

                639,401  
           (2,000,000) 

                    -      
                    -      

                  -      
                  -      

               639,401  
           (2,000,000) 

                -      

                -      

           (1,976,283) 

                    -      

                  -      

           (1,976,283) 

                -      

                -      

              (447,208) 

                    -      

                  -      

              (447,208) 

                -      
                -      
                -      

                -      
                -      
                -      

                145,293  
                  44,490  
                         -      

                    -      
                    -      
        (766,690) 

                  -      
                  -      
                  -      

               145,293  
                 44,490  
              (766,690) 

Balance - December 31, 2014 

17,291,646 

 $     17,292  

 $        30,815,609  

 $     (766,690) 

 $               -      

 $   30,066,211  

Share based compensation 

         167,959  

             168  

                563,911  

                    -      

                  -      

 $       564,079  

Net loss 

                -      

                -      

                         -      

   (14,455,579) 

                  -      

 $ (14,455,579) 

Balance - December 31, 2015 

17,459,605 

 $     17,460  

 $        31,379,520  

 $(15,222,269) 

 $               -      

 $  16,174,711  

The accompanying notes are an integral part of these consolidated financial statements. 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPERIOR DRILLING PRODUCTS, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
FOR THE YEARS ENDED DECEMBER 31, 2015 AND 2014 

Cash Flows From Operating Activities 
   Net loss 
Adjustments to reconcile net loss to net cash 
provided by operating activities: 
   Depreciation and amortization expense 
   Amortization of debt discount 
   Deferred tax benefit 
   Share based compensation expense 
   Impairment of Goodwill 
   Change in guaranteed debt 
   Loss on disposition of assets 
   Non-cash items 
Changes in operating assets and liabilities: 
   Accounts receivable 
   Inventory 
   Prepaid expenses and other current assets 
   Other assets 
   Accounts payable and accrued expenses 

Net Cash Provided by Operating Activities 
Cash Flows From Investing Activities 
   Purchases of property, plant and equipment 
   Proceeds from sale of fixed assets 
   Note receivable to Tronco 
   Purchase of Hard Rock assets 
Net Cash Used in Investing Activities 

Cash Flows From Financing Activities 
   Principal payments on debt 
   Principal payments on capital lease obligations 
   Principal payments on related party debt 
   Proceeds received from borrowings on debt 
   Proceeds received from issuance of common stock 
   Initial Public Offering costs 
   Capital distributions 

Net Cash Provided (Used) in Financing Activities 

Net Increase (decrease) in Cash 
Cash at Beginning of Period 
Cash at End of Period 

2015 

2014 

  $(14,455,579)  

$    (621,397) 

  4,818,548  
        567,187      
(473,279) 
564,079 
7,802,903 

    3,240,445  
         767,975     

473,279 
44,490 
- 

  -      
  92,378      

        45,837      
           53,287      

(224,587) 

- 

  2,541,999 
(191,715) 
  29,484 
    84,285 
(531,077) 

   (1,424,335)      
(483,651) 
        43,634      
         90,481      
2,137,939 

624,626 

     4,367,984 

  (1,284,782)  
  62,000  
- 
-      

(1,222,782)  

   (3,730,882) 
      1,648,075 
(8,296,717) 
 (12,500,000) 
 (22,879,524) 

(3,159,100) 
(492,452) 
(292,977) 
47,299 

  -      
- 
  -  
  (3,897,230)  

(3,527,830) 
(258,234) 
- 
2,000,000 
    31,050,000      
(3,578,865) 
 (1,392,399)  
   24,292,672      

    (4,495,386) 
       5,792,388  
 $  1,297,002  

  5,781,132 
    11,256  
  $    5,792,388  

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
       
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Supplemental information: 
   Cash paid for Interest 
   Stock issued to founders upon reorganization (see 
     Note 2) 
   Conversion of bridge loan for stock and warrants 
     (see Note 2) 
   Non-cash contributions of inventory by Meiers 
     (see Note 11) 
   Non-cash $2 million payable by Meiers upon 
      reorganization (see Note 2) 
   Real estate and related debt not included in 
      reorganization (see Note 2) 
   Relief of Tronco guarantee upon IPO (see Note 9) 

  $     1,159,969 

  $    1,837,407 

$                 - 

  $           8,814 

$                 - 

  $    2,249,641 

$                 - 

  $       639,401 

$                 - 

  $    2,000,000 

$                - 

$                - 

  $       447,208 
  $    4,449,626 

The accompanying notes are an integral part of these consolidated financial statements. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPERIOR DRILLING PRODUCTS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED DECEMBER 31, 2015 AND 2014 

NOTE 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  

Nature of Operations 

Superior Drilling Products, Inc. (the “Company”, “we”, “our” or “us”) is a drilling and completion 
tool technology company.    We manufacture, repair, sell and rent drilling tools.  All of the drilling tools 
that  we  rent  are  manufactured  by  us.    Our  customers  are  engaged  in  the  domestic  and  international 
exploration and production of oil and natural gas.  We were incorporated on December 10, 2013 under 
the name SD Company, Inc. in order to facilitate (a) the reorganization of the entities that are now our 
consolidated subsidiaries (see Note 2) and (b) the subsequent acquisition of Hard Rock Solutions, LLC 
(see Note 3). We changed our name from SD Company Inc. to Superior Drilling Products, Inc. on May 
22, 2014 in conjunction with closing of that reorganization.  Our headquarters and principal manufacturing 
operations are located in Vernal, Utah. 

Basis of Presentation 

The accompanying consolidated financial statements of the Company include the accounts of the 
Company, and of its wholly-owned subsidiaries (a) Superior Drilling Solutions, LLC (previously known 
as Superior Drilling Products, LLC), a Utah limited liability company (“SDS”), together with its wholly 
owned subsidiary, Superior Drilling Products of California, LLC, a California limited liability company 
(“SDPC”),  (b)    Superior  Design  and  Fabrication,  LLC,  a  Utah  limited  liability  company  (“SDF”),  (c) 
Extreme Technologies, LLC, a Utah limited liability company (“ET”), (d) Meier Properties Series, LLC, 
a  Utah  limited  liability  company  (“MPS”),  (e)  Meier  Leasing,  LLC,  a  Utah  limited  liability  company 
(“ML”), and (f) Hard Rock Solutions, LLC, a Utah limited liability company (“HR”).  These consolidated 
financial statements have been prepared in accordance with accounting principles generally accepted in 
the United States of America (“GAAP”), and all significant intercompany accounts have been eliminated 
in consolidation.   

The primary business of the Company is to manufacture, refurbish and rent tools to the oil and 

natural gas industry.  As a result, the Company’s financial results are reported as a single segment. 

As a company with less than $1.0 billion in revenue during its last fiscal year, we qualify as an 
emerging  growth  company  as  defined  in  the  recently  enacted  Jumpstart  Our  Business  Startups  Act  of 
2012, or the JOBS Act. An emerging growth company may take advantage of exemptions from various 
reporting requirements applicable to other public companies that are not an “emerging growth company.” 

Use of Estimates 

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally 
accepted in the United States of America requires management to make estimates and assumptions that 
affect the reported amounts in the financial statements and accompanying notes. Actual results could differ 

52 

 
 
 
 
 
 
 
 
 
 
 
 
from  those  estimates.    The  more  significant  estimates  affecting  amounts  reported  in  our  consolidated 
financial  statements  include,  but  are  not  limited  to:  determining  the  allowance  for  doubtful  accounts, 
recoverability  of  long-lived  assets,  useful  lives  used  in  calculating  depreciation  and  amortization, 
valuation of inventory, Note receivable - Tronco and accounting for the Hard Rock Acquisition as defined 
in Note 3. 

Revenue Recognition.  

Refurbishing — Refurbishing services are performed in our facilities for Baker Hughes under a 

Vendor Agreement. Under the Vendor Agreement, revenue is determined based on a standard hourly 
rate to complete the work.  Revenue for refurbishing services is recognized as the services are rendered 
and upon shipment to the customer. Shipping and handling costs related to refurbishing services are paid 
directly by Baker Hughes at the time of shipment.  

Manufacturing — Revenue from manufactured products are sold at prevailing market rates. We 
recognize  revenue  for  these  products  upon  customer  pick  up,  which  is  when  title  passes,  when 
collectability  is  reasonably  assured  and  when  there  are  no  further  significant  obligations  for  future 
performance. Typically this is at the time of customer acceptance. Shipping and handling costs related to 
product sales are recorded as a component of both the sales price and cost of the product sold. 

Rental  income — Hard  Rock  operates  as  a  rental  tool  company  to  oil  and  natural  gas 
companies.  While the duration of the rents vary by job and number of runs, these rents are generally 
less  than  one  month.  The  rental  agreements  do  not  have  any  minimum  rental  payments  or  term. 
Revenue is recognized upon completion of the job.  The tools are rented to entities operating in North 
Dakota, Wyoming, Texas, Montana, Oklahoma, Utah, New Mexico and Colorado.  

Customer Concentration Risk — In the past, we were dependent on just a few main customers, 

primarily Baker Hughes, however, we believe that our purchase of HR and our development of new 
products has broadened our customer base, which will have a positive effect on diversifying our 
concentration of credit risk in the future.  During 2015 Baker Hughes represented 37% of our revenue 
and included in accounts receivable at December 31, 2015 was $0.9 million.  During 2014 Baker 
Hughes was a significant customer representing 60% of our revenue and included in accounts receivable 
at December 31, 2014 was $2.8 million.  

Cash and cash equivalents  

Cash and cash equivalents consist of cash on deposit.   We maintain cash deposits with financial 
institutions that may exceed federally insured limits at times.  We have chosen credible institutions and 
believe our risk of loss is negligible. 

Accounts Receivable; Allowance for Doubtful Accounts 

Accounts receivable are generally due within 60 days of the invoice date. No interest is charged 
on  past-due  balances.  We  grant  credit  to  our  customers  based  upon  an  evaluation  of  each  customer’s 
financial condition.  We  periodically monitor the  payment  history  and ongoing creditworthiness  of our 

53 

 
 
 
 
 
customers. An allowance for doubtful accounts is established at a level estimated by management to be 
adequate based upon various factors including historical experience, aging status of customer accounts, 
payment  history  and  financial  condition  of  our  customers.  As  of  December  31,  2015  and  2014, 
management  determined  that  no  allowance  for  doubtful  accounts  was  deemed  necessary  due  to  our 
expectation that the Company will collect all amounts owed. 

Inventory 

Inventories consist of raw materials, work-in-process and finished goods and are stated at the lower 
of  cost,  determined  using  the  weighted-average  cost  method,  or  market.  Finished  goods  inventories 
include raw materials, direct labor and production overhead. The Company regularly reviews inventories 
on hand and current market conditions to determine if the cost of finished goods inventories exceed current 
market prices and impairs the cost basis of the inventory accordingly. 

The Company has determined to discontinue OrBit as part of its business.  The Company has 

measured the remaining assets associated with OrBit at fair value based on management’s best estimate 
of market participants.  The total fair value measurement of the OrBit assets at December 31, 2015 is 
$210,745, which created an impairment of $124,872. 

Property, Plant and Equipment 

Property and equipment are stated at cost. The cost of ordinary maintenance and repair is charged 
to operating expense, while replacement of critical components and major improvements are capitalized.  
Depreciation  or  amortization  of  property  and  equipment,  including  assets  held  under  capital  leases,  is 
calculated using the straight-line method over the asset’s estimated useful life as follows: 

Buildings and leasehold 

improvements 

Machinery, equipment and rental 

tools 

Furniture and fixtures 
Transportation equipment 
Computer equipment and software 

2-39 years 

18 months -
10 years 
7 years 
5 - 30 years 
3-5 years 

Property and equipment are reviewed for impairment on an annual basis or whenever events or 
changes in circumstances indicate the carrying value of an asset or asset group may not be recoverable. 
Indicative events or circumstances include, but are not limited to, matters such as a significant decline in 
market  value  or  a  significant  change  in  business  climate.  An  impairment  loss  is  recognized  when  the 
carrying value of an asset exceeds the estimated undiscounted future cash flows from the use of the asset 
and its eventual disposition. The amount of impairment loss recognized is the excess of the asset’s carrying 
value over its fair value. Assets to be disposed of are reported at the lower of the carrying value or the fair 
value less cost to sell. Upon sale or other disposition of an asset, the Company recognizes a gain or loss 

54 

 
 
 
  
  
  
  
  
 
on disposal measured as the difference between the net carrying value of the asset and the net proceeds 
received. 

As of December 31, 2015, the Company determined that several Strider tools, which had been 
capitalized as part of fixed assets, needed to be refurbished and updated to the latest version of the tool.  
Several  parts  needed  to  be  replaced,  which  will  be  done  during  the  first  quarter  of  2016,  thus  the 
Company recognized an impairment loss for these fixed assets of approximately $67,000 as of December 
31, 2015.   

Goodwill and Related Intangible Assets 

Goodwill is the excess cost of an acquired entity over the amounts assigned to assets acquired and 
liabilities  assumed  in  a  business  combination.  We  did  not  recognize  any  goodwill  as  the  result  of  the 
Reorganization. To determine the amount of goodwill resulting from the Hard Rock Acquisition, we hired 
an outside third party to perform an assessment to determine the fair value of Hard Rock’s tangible and 
intangible assets and liabilities and goodwill was allocated to be $7,802,903. 

For goodwill, an assessment for impairment is performed annually or whenever an event indicating 
impairment may have occurred.   The Company completes its annual impairment test for goodwill and 
other indefinite-lived intangibles using an assessment date of December 31.   Goodwill is reviewed for 
impairment  by  comparing  the  carrying  value  of  the  reporting  unit’s  net  assets  (including  allocated 
goodwill) to the fair value of the reporting unit.  The fair value of the reporting units is determined using 
a discounted cash flow approach.  Determining the fair value of a reporting unit requires judgment and 
the use of significant estimates and assumptions.  Such estimates and assumptions include revenue growth 
rates, operating margins, weighted average costs of capital, drill rig counts, market share and future market 
conditions, among others. If the reporting unit’s carrying value is greater than its fair value, a second step 
is performed whereby the implied fair value of goodwill is estimated by allocating the fair value of the 
reporting unit in a hypothetical purchase price allocation analysis. The Company recognizes a goodwill 
impairment charge for the amount by which the carrying value of goodwill exceeds its fair value. The 
impairment test is a fair value test which includes assumptions such as growth and discount rates. Any 
impairment losses are reflected in operating income. 

As part of our internal annual business outlook for our Company we performed during the fourth 
quarter, we considered changes in the global economic environment which affected our stock price and 
market capitalization.  During 2015 the global oil and natural gas commodity prices, particularly crude 
oil, decreased significantly.  This decrease in commodity prices has had, and is expected to continue to 
have a negative impact on industry drilling and capital expenditure activity, which affects the demand for 
products and services of our Company.  As part of the first step of goodwill impairment testing, we updated 
our income approach assessment of the future cash flows for our Company, applying expected long-term 
growth rates, discount rates, and terminal values that we consider reasonable for our Company.  Critical 
assumptions include a recovery and market expansion of the Drill N Ream tool during 2016 and beyond. 

The Company’s market capitalization is also used to corroborate reporting unit valuation.  From 
this valuation the Company has determined to fully impair goodwill totaling approximately $7,803,000 as 
of December 31, 2015.     

55 

 
 
Intangible assets with definite lives comprised of developed technology, customer contracts and 
relationships, and trade names and trademarks are amortized on a straight-line basis over the life of the 
intangible asset, generally three to seventeen years. These assets were tested for impairment as of yearend 
and it was determined that no impairment was needed as of December 31, 2015.   

Research and Development 

We expense research and development costs as they are incurred.  For the years ended December 

31, 2015 and 2014, these expenses were $1.2 million and $0.6 million, respectively. 

Basic and Diluted Earnings Per Share 

Basic earnings per common share is computed by dividing net income by the weighted-average 
number of common shares outstanding during the period.   Diluted gain per share is  calculated to  give 
effect to potentially issuable common shares, which include stock warrants.  As of December 31, 2015, 
the Company had warrants exercisable for 714,286 shares of common stock at $4.00 per share.  These 
warrants have a 4 year term expiring in February 2018.  These warrants were anti-dilutive for year ended 
December 31, 2015. 

Income Taxes 

The Company recognizes an asset or liability for the deferred tax consequences of all temporary 
differences  between  the  tax  basis  of  assets  or  liabilities  and  their  reported  amounts  in  the  financial 
statements that will result in taxable or deductible amounts in future years when the reported amounts of 
the asset or liabilities are recovered or settled and for operating loss carry forwards. These deferred tax 
assets and liabilities are measured using the enacted tax rates that will be in effect when the differences 
are expected to reverse and the carry forwards are expected to be realized. Deferred tax assets are reviewed 
periodically for recoverability and a valuation allowance is provided as necessary. 

Share-Based Compensation 

The Company follows ASC 718, Compensation- Stock Compensation (“ASC 718”), which 
requires the measurement and recognition of compensation expense for all share-based payment awards, 
including restricted stock units and options, based on estimated grant date fair values.  Restricted stock 
units are valued using the market price of our common shares on the date of grant.  The fair value of the 
vested stock options are calculated using the Black-Scholes model with a volatility and discount rate 
over the expected term of each employee.  The Company records compensation expense, net of 
estimated forfeitures, over the requisite service period.  

Recently Enacted Accounting Standards 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards 

Update ("ASU") No. 2014-09, Revenue from Contracts with Customers ("ASU 2014-09"), which 
requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of 
promised goods or services to customers. ASU 2014-09 will replace most existing revenue recognition 

56 

 
 
 
               
 
 
 
 
 
 
 
 
guidance in U.S. GAAP when it becomes effective. In August 2015, the FASB issued ASU No. 2015-
14, Revenue from Contracts with Customers ("ASU 2015-14"), which deferred the effective date of 
ASU 2014-09 for all entities by one year and is effective for the Company's fiscal year beginning 
January 1, 2018. ASU 2015-14 permits the use of either the retrospective or cumulative effect transition 
method. We have not yet selected a transition method nor has the effect of the standard on ongoing 
financial reporting been determined. 

In January 2015, the FASB issued ASU 2015-01, “Simplifying Income Statement Presentation by 

Eliminating the Concept of Extraordinary Items.” ASU 2015-01 eliminates from U.S. GAAP the 
concept of an extraordinary item.  The FASB released the new guidance as part of its simplification 
initiative, which is intended to “identify, evaluate, and improve areas of U.S. GAAP for which cost and 
complexity can be reduced while maintaining or improving the usefulness of the information provided to 
users of financial statements.”  The ASU is effective for annual periods beginning after December 15, 
2015, and interim periods within those annual periods.  The Company does not believe this 
pronouncement will have a material impact on its consolidated financial statements. 

In April 2015, the FASB issued ASU 2015-03, “Simplifying the Presentation of Debt Issuance 

Costs.” ASU 2015-03 requires that debt issuance costs related to a recognized debt liability be presented 
in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with 
debt discounts.  The ASU is effective for annual periods beginning after December 15, 2015, and 
interim periods within those annual periods. The Company does not believe this pronouncement will 
have a material impact on its consolidated financial statements. 

In July 2015, the FASB issued ASU No. 2015-11, “Simplifying the Measurement of Inventory.” 
This standard requires management to measure inventory at the lower of cost or net realizable value.  Net 
realizable  value  is  the  estimated  selling  prices  in  the  ordinary  course  of  business,  less  reasonably 
predictable costs of completion, disposal, and transportation. The pronouncement is effective for annual 
reporting  periods  beginning  after  December  15,  2016,  including  interim  periods  within  that  reporting 
period and should be applied retrospectively, with early application permitted.  The Company is currently 
evaluating the impact the pronouncement will have on the consolidated financial statements and related 
disclosures. 

The  Company  has  decided  to  early  adopt  FASB  issued  ASU  2015-17  on  disclosures  for 
investments  that  are  measured  by  using  net  asset  value  per  share,  which  is  part  of  its  Simplification 
Initiative.  The amendment eliminate the guidance in Topic 740, Income Taxes, that required an entity to 
separate deferred tax liabilities and assets between current and noncurrent amounts in a classified balance 
sheet.  Rather, deferred taxes will be presented as noncurrent under the new standard.  

Liquidity and Capital Resources  

At December 31, 2015, we had negative working capital of approximately $0.2 million.  During 
2015 our principal sources of liquidity were cash flow from operations.  Our principal uses of cash are 
operating expenses, working capital requirements, capital expenditures, and repayment of debt.  Given the 
current environment of the oil and gas industry, we anticipate revenues will decline in 2016, however, due 
to the addition of our Strider tool,  this new revenue will offset some of the anticipated decrease.  The 
Strider revenue will come from the efforts of our sales team along with additional sales from the Baker 
Hughes agreement to provide the Strider tools to their customers.   

57 

 
 
 
 
Our operational and financial strategies include lowering our operating costs and capital spending 
to match revenue trends, managing our working capital and manage our debt to enhance liquidity.  On 
March 8, 2016, the Company entered into a financing agreement with Federal National Commercial Credit 
(“FNCC”)  in  the  amount  $3  million.    The  financing  agreement  includes  a  $500,000  term  loan 
collateralized with previously unencumbered  manufacturing equipment and the remaining balance is a 
$2.5  million  accounts  receivable  revolving  credit  facility  allowing  up  to  85%  of  eligible  accounts 
receivable. 

During 2016, we plan on using the cash flows from operations to fund debt repayment.  Also, we 
will renegotiate the Hard Rock Note, to postpone debt repayment dates and/or convert debt to common 
shares.  To further conserve cash, we have implemented a salary for stock options program for senior 
management and board of directors during the 1st quarter of 2016.  Based on our current expectations, our 
additional financing agreement with FNCC and assuming we are successful in restructuring the Hard Rock 
Note, we believe that our available cash will be sufficient to fund our operations, capital expenditures and 
debt payments.   

In the event we are not successful, the Company will be looking to the public equity and debt market 
as  a  way  to  obtain  further  financing  during  the  next  12  months,  including  our  Founders  selling  their 
common shares.  As part of this plan, on March 24, 2016, the Company filed a registration statement in 
preparation of looking to the public market if the need arises.  With this plan in place we believe that our 
sources  of  liquidity,  including  cash  flow  from  operations,  existing  cash,  and  cash  equivalents  and 
renegotiation of certain debt obligations will be sufficient to meet our projected cash requirements for at 
least the next 12 months. 

Although as a public company we have access to the public markets for capital raises, we cannot 
provide any assurances that financing will be available to us in the future on acceptable terms or at all.  If 
we  cannot  raise  required  funds  on  acceptable  terms,  we  may  not  be  able  to,  among  other  things,  (i) 
maintain  or  decrease  our  general  and  administrative  expenses  depending  on  market  demands  for  our 
products and services; (ii) fund certain obligations as they become due; and (iii) respond to competitive 
pressures or unanticipated capital requirements. 

NOTE 2.  CORPORATE REORGANIZATION 

On December 10, 2013, the date the Company was incorporated, a stock subscription was received 
by us for 1,000 shares of our common stock from Meier Family Holdings, LLC and Meier Management 
Company (collectively, the “Founders”).  

On May 22, 2014, we closed the reorganization of SDS, SDF, ET, MPS, and ML into wholly-
owned subsidiaries of the Company under the terms of an agreement and plan of reorganization, dated 
December 15, 2013 (the “Reorganization”).  In exchange for their ownership interest in those entities, the 
Founders trusts received 8,813,860 shares of our common stock, in addition to the initial 1,000 shares of 
our common stock. Each of the subsidiaries is considered to be the historical accounting predecessor for 
financial statement reporting purposes.  See Note 12 for further discussion of the income tax impact of 
Reorganization. 

58 

 
 
 
 
 
  
On May 29, 2014, the Company completed its initial public offering of common stock pursuant to 
a registration statement on Form S-1 (File 333-195085), as amended and declared effective by the SEC 
on May 22, 2014 (the “Offering”). Pursuant to the registration statement, the Company registered the offer 
and  sale  of  7,762,500  shares  of  common  stock,  which  included  1,012,500  shares  of  common  stock 
pursuant to an option granted to the underwriters to cover over-allotments. The Company’s sale of the 
shares in the Offering closed on May 29, 2014. 

The gross proceeds of the Offering, based on the public offering price of $4.00 per share, were 
approximately $31.1 million. After subtracting underwriting discounts and commissions of $2.4 million, 
the Company received net proceeds of approximately $28.7 million from the Offering. The Company used 
$12.5 million of the net proceeds to acquire Hard Rock (See Note 3). 

Upon closing of the Offering, the Company issued notes to the Founders trusts, in the amounts of 
approximately  $1.3  million  and  $0.7  million,  respectively,  as  additional  consideration  for  the 
Reorganization.  The obligations were initially required to be paid by the Company on or before January 
2, 2015.  On December 22, 2015, the Board of Directors and the Founders agreed to extend the maturity 
date to January 2, 2017, with an interest rate of 7.5% dating back to May 22, 2014.  The Company has 
made payments on these notes in the aggregate of approximately $0.9 million and $0.5 million for 2015 
and 2014, respectively.  This balance was further reduced as a non- cash payment of the Tronco interest 
due on December 31, 2015 and 2014 in the amount of approximately $291,000 and $165,000, respectively.  

Upon closing of the Offering, the Company’s $2 million Bridge Loan automatically converted into 
714,286 shares of our common stock, and a four-year warrant to purchase an equivalent number of shares 
of our common stock at $4.00 per share (see also Note 7). The conversion feature and detachable warrants 
qualified as a derivative liability at inception and recorded at a fair value of $1.9 million.  Upon conversion, 
the detachable warrant was recognized in additional paid in capital at a fair value of $1.1 million.  Fair 
value was determined using a Black-Scholes option model with level 3 fair value inputs as follows: 

Strike price per share 
Market price per share 
Volatility 
Term 
Risk-free rate 

NOTE 3.  HARD ROCK ACQUISITION 

  $4.00 
  $4.00 
 47.3% 
 4 years 
0.69% 

Immediately upon closing the Offering, the Company used a portion of the Offering proceeds to 
fund the purchase of all the interests of HR from its parent entity, Hard Rock Solutions, Inc. (“HRSI”) 
under the terms of a membership interest purchase agreement dated January 28, 2014 (the “Hard Rock 
Acquisition”).  Closing of the Hard Rock Acquisition occurred on May 29, 2014.  

HR operates as  a  rental tool company  to oil  and natural  gas companies. While the duration 
of the rents varies by job, these rents are generally less than one month. The tools are rented primarily 
to  entities operating in  North  Dakota, Wyoming, Texas, Montana, Oklahoma, Utah,  New Mexico  and 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
Colorado.  Before our acquisition of HR, we received revenue from HRSI for manufacturing and repairing 
the reamers, and the reamer royalty income upon rental of the tool.   

The  Hard  Rock  Acquisition  has  been  treated  as  a  business  combination  since  the  Company 
acquired substantially all of the operating assets of HR.  The majority of the purchase price was assigned 
to intangible assets, which consist of developed technology, customer contracts and relationships, trade 
names and trademarks and goodwill. The intangible assets will be amortized over the following lives: 

Intangible Assets 
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Customer contracts and relationships . . . . . . . . . . . . . . . . . . . . . . .  
Trade names and trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

   Life  
7 Years  
5 Years  
9 Years 

Consideration consisted of $12.5 million paid at closing of the Offering and a $12.5 million seller’s 
note (the “Hard Rock Note”) (see further discussion in Note 7 – Long term Debt, Hard Rock Note). The 
fair value of the Hard Rock Note was determined to be $11,144,000 which is less than the face value due 
to a below-market interest rate based on the JP Morgan Chase Bank, N.A. annual prime rate, or 3.25% per 
annum as of December 31, 2014.  Fair value was estimated based on the present value of future cash flows 
at a market-assumed rate.  The fair value of the assets acquired and the Hard Rock Notes are as follows:   

Estimated fair value of assets acquired: 
Rental tools  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Fixed assets and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Intangible assets: 
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Customer contracts and relationships . . . . . . . . . . . . . . . . . . . . . . .  
Trade names and trademarks. . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Total intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Consideration paid and liabilities assumed:  
Cash paid at closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Note payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Discount on note payable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

$   832,097 

             9,000 
         100,000 

      7,000,000 
      6,400,000 
      1,500,000 
      7,802,903 
    23,644,000 

    12,500,000 
    12,500,000 
    (1,356,000) 
$  23,644,000 

During the year ended December 31, 2014, the Company reviewed the rental tool inventory and 
determined that many of the tools purchased would need to be scrapped due to the tools not meeting our 
quality control requirements, and thus the Company removed them from their inventory.  It has further 
been determined that these tools should not have been included in the purchase price, but the value should 
have been included as part of goodwill.  We have retroactively decreased the rental tool fair value estimate 
from  $1.5  million,  to  $0.8  million  and  increased  goodwill  from  $7.1  million  to  $7.8  million  as  of  the 
acquisition date. The Company had also depreciated these tools, thus in the financials we have reduced 
depreciation expense in the amount of $0.1 million.  

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
Acquisition Related Costs 

Acquisition-related transaction costs consisted of various advisory, legal,  accounting, valuation 
and professionals or consulting fees totaling approximately $0.6 million, for the year ending December 
31, 2014 and $0 for 2015.  These cost were expensed as incurred and included in general administrative 
expense on our consolidated statement of operations.  

NOTE 4. INVENTORY 

Inventory is comprised of the following: 

Raw material . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Work in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

NOTE 5. PROPERTY, PLANT AND EQUIPMENT 

Property, plant and equipment are comprised of the following: 

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Buildings – Superior Auto Body. . . . . . . . . . . . . . . . . . . . . . . . .  
Leasehold improvements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Machinery and equipment  . . . . . . . . . . . . . . . . .  . . . . . . . . . . . .  
Machinery under capital lease . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Transportation assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

December 31, 
2015 
$     968,254 
      117,661 
     324,879 
$   1,410,794 

  December 31, 
2014 
990 
  $      990,709 
         155,904 
            72,466 
  $   1,219,079          

- 

December 31, 
2015 
$    2,268,039  
      4,847,778  
      2,213,729  
         717,232  
      7,200,530  
      2,322,340  
         507,554  
      1,317,397  
    21,394,599  
    (6,739,097)  
$  14,655,502  

  December 31, 
2014 
$  2,268,039 
4,847,778 
2,213,729 
710,232 
6,338,521 
2,322,340 
466,213 
1,343,349 
20,510,201 
(4,546,572) 
$15,963,629 

Depreciation expense related to property, plant and equipment for the year ended December 31, 2015 

and 2014 was $2,371,881 and $1,804,223, respectively. 

On December 4, 2014 the Company sold its land and building in Bakersfield, California.  The sales 
price  was  $1,648,075,  after  deducting  the  cost  of  the  land,  building  and  closing  cost,  the  Company 
recorded a net gain on sale of asset of $0.3 million.  

During the fourth quarter of 2014, the Company determined that the estimated life of its Drill-N-
Tool is eighteen months compared with the original nine months, based on recent historical experience.  
Effective  October 1, 2014, the Company began depreciating the Drill-N-Ream  tool over an  eighteen 
month useful life.  The impact of this change for the year ending December 31, 2014 was a decrease of 
$217,577 to depreciation expense and an increase to net income of the same amount and an EPS increase 
of $0.02 per share. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 6. INTANGIBLE ASSETS 

Intangible assets are comprised of the following: 

Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Customer contracts  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Trademarks    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

Accumulated amortization   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

December 31, 
2015 

  December 31, 
2014 

$    7,000,000   $    7,000,000 
      6,400,000 
      6,400,000  
      1,500,000 
      1,500,000  
   14,900,000 
    14,900,000  
    (3,873,889)  
  (1,427,222) 
$  11,026,111   $  13,472,778 

Amortization expense related to intangible assets for the year ended December 31, 2015 and 2014 

was $2,446,667 and $1,427,222, respectively. 

These intangible assets will be amortized over their expected useful lives using the straight-line 
method, which is a weighted-average amortization period of 6.3 years.  As of December 31, 2015, the 
Company will recognize the following amortization expense for the respective periods ending December 
31 noted below: 

2016 

2017 

2018 

2019 

2020 

Thereafter 

Total 

$2,446,667  

          2,446,667  

          2,446,667  

          2,446,667  

          1,239,443  

          -  

   $11,026,111  

NOTE 7. LONG-TERM DEBT 

Long-term debt is comprised of the following: 

Real estate loans  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Hard Rock Note (net of $261,493 and $828,667 discount, respectively)   
Related party loan    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Machinery loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
Transportation loans  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . .  

Current portion of long-term debt  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . 
. .  

62 

December 31, 
2015 
$    7,590,042  
    9,738,521  
  826,583  
      857,947  
         658,430  
    19,671,523  
 (3,191,634) 
243) 

  December 31, 

2014 
$  7,912,354 
  11,671,333 
1,610,273 
1,019,100 
786,767 
22,999,827 
  (10,720,243) 

$  16,479,889   $  12,279,584 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Real Estate Loans 

Manufacturing Facility 

Our  manufacturing  facility  was  financed  by  a  commercial  bank  loan  dated  August  23,  2010, 
collateralized by a deed of trust on the commercial real property and the personal guarantee of two of 
our  ultimate  beneficial  owners,  with  a  face  value  of  $4.9  million,  requiring  monthly  payments  of 
approximately $33,900, including principal and interest at 5.25%.  During 2015 the Company refinanced 
these  two  loans  and  combined  them  into  one  loan  requiring  monthly  payments  of  approximately 
$39,000, including principal and interest at 5.25%.  A lump sum principal payment of approximately 
$4.2 million is due at the maturity date of this loan on August 15, 2018. 

Superior Auto Body Loans 

Beginning on July 30, 2008, we were co-borrowers with Superior Auto Body, for development of 
an auto body shop located in Riverton, Utah.  The auto body shop is titled in MPS and rented to Superior 
Auto Body under a lease agreement. See further discussion in Note 11 — Related Party Transactions.  

We  remain  as  co-borrowers  on  a  note  agreement  of  $1.7  million  date  March  19,  2012  with  a 
maturity  date  of  March  19,  2017.    Interest  accrues  at  5.50%.  The  note  requires  monthly  payments  of 
$10,565 and a lump sum payment at maturity for the remaining principal balance.  The note agreement 
is guaranteed by MPS and our owners.  On May 25, 2012, we became co-borrowers on Small Business 
Administration guaranteed debentures totaling $1.2 million.  The debentures accrue interest at 2.42% and 
require monthly payments of $6,100 until maturity on July 1, 2032.  The debentures are guaranteed by 
SDP, Superior Auto Body and our Founders. 

Hard Rock Note 

On May 29, 2014, the Company purchased all of the interests of Hard Rock.  Consideration 
consisted of $12.5 million paid in cash at closing and a $12.5 million seller’s note (the “Hard Rock 
Note”).  The Hard Rock Note and subsequent amendments are secured by all of the patents, patents 
pending, other patent rights, and trademarks transferred to Hard Rock by HR in the closing of the Hard 
Rock Acquisition.  At issuance, the fair value of the Note was determined to be $11,144,000, which is 
less than the face value due to a below-market interest rate.  The resulting discount will be amortized to 
interest expense using the effective interest method, totaling approximately $567,000 and $527,000 
during 2015 and 2014, respectively.   

On April 22, 2015, the Hard Rock Note was restated and amended (the “Amended and Restated 

Hard Rock Note”).  The Amended and Restated Hard Rock Note accrued interest from April 20, 2015 
until May 29, 2015 at an adjustable rate per annum equal to the JP Morgan Chase Bank, N.A. annual 
prime rate as it had originally.  From May 29, 2015 until amendment on September 28, 2015, the 
Amended and Restated Hard Rock Note accrued interest at a fixed rate equal to 5.25% per annum.  
Under the terms of the Amended and Restated Hard Rock Note, the Company made one installment 
payment of $2.5 million plus accrued interest on May 29, 2015. 

63 

 
 
 
 
 
 
 
 
 
On September 28, 2015, the Amended and Restated Hard Rock Note was restated and amended 

(the “Second Amended and Restated Hard Rock Note”).  The Second Amended and Restated Hard Rock 
Note accrues interest from July 1, 2015 until July 15, 2019 at a fixed interest rate equal to 5.75% per 
annum.  Under the terms of the Second Amended and Restated Hard Rock Note, the Company is 
required to make the following payments (plus accrued interest): $500,000 on January 15, 2016, 
$1,500,000 on July 15, 2016, $500,000 on each of January 15, March 15, May 15 and July 15, 2017, 
$500,000 on each of January 15, March 15, May 15 and July 15, 2018, and $1,000,000 on each of 
January 15, March 15, May 15 and July 15, 2019.  The Second Amended and Restated Hard Rock Note 
matures and is fully payable on July 15, 2019. 

EB-5 Bakersfield Facility and Business Loans 

In 2012, we received funding for expansion of our business into California under the EB-5 program 
of the United States Citizenship and Immigration Services.  During 2014 all of these loans were paid in 
full. On August 1, 2014, the Company paid off two notes in association with its Bakersfield, California 
location under the EB-5 program to the United States Employment Development Lending Center.  The 
total amount paid was $1.3 million. 

Related Party Loans 

Upon  closing  of  the  Offering,  the  Company  issued  notes  to  the  Founders,  in  the  amounts  of 
$1,280,000  and  $720,000,  respectively,  as  additional  consideration  for  the  Reorganization.    The 
obligations were initially required to be paid by the Company on or before January 2, 2015.  On December 
22, 2014, the Board of Directors and the Founders agreed to extend the maturity date to January 2, 2017, 
with an interest rate of 7.5% dating back to May 22, 2014.  The Company has made payments on these 
notes in  the aggregate of $891,238  and $479,295, which includes principal  payment of approximately 
$784,000 and $389,000 in aggregate, as of December 31, 2015 and 2014, respectively.  This balance was 
further reduced from a non- cash payment on the Tronco interest due on December 31, 2015 and 2014 in 
the amount of approximately $291,000 and $165,000, respectively (See Note 9). 

Machinery Loans 

During  February  2013,  MPS  obtained  a  commercial  loan  collateralized  by  specific  machinery 
with a face value of $592,000, requiring monthly payments of approximately $8,600, including principal 
and interest at 6% beginning March 1, 2013 and continuing through maturity on February 1, 2020.  This 
loan contains a minimum debt service ratio and fixed charge covenants.  The Company was in compliance 
with these covenants as of December 31, 2015.  

On December 30, 2013, we purchased machinery for a total cost of approximately $680,000. We 
paid $70,000 in cash as a down payment and obtained a loan of $627,000 to complete the purchase, of 
which  $572,000  was  borrowed  as  of  December  31,  2013.  During  2014  the  company  borrowed  the 
remaining $55,000.  The Small Business Administration has guaranteed 75% of the loan balance and the 
terms are as follows: 7 year maturity, 6.00% interest rate, 84 monthly payments of $9,160. The machinery 
is held as collateral. 

During  2014,  we  paid  off  a  loan  that  had  a  maturity  date  of  February  2014  in  the  amount  of 

$391,000. 

64 

 
 
 
 
 
 
Transportation Loans 

Vehicles 

Our loans for Company vehicles and other transportation are with various financing parties we have 
engaged with  in  connection with  the acquisition of the vehicles.  During the  year  ended December 31, 
2015, the Company obtained a loan on one new vehicle in the amount of $47,298.  During the year ended 
December 31, 2014, the Company obtained loans on six new vehicles in the amount of $286,248.  As of 
December 31, 2015, the loans bear interest  ranging from 0%-8.39% with maturity dates ranging  from 
January  2017  through  October  2019,  and  are  collateralized  by  the  vehicles.  Our  cumulative  monthly 
payment under these loans as of December 31, 2015 was approximately $11,500, including principal and 
interest. 

Airplane Loan 

Our  loan  for  the  Company  airplane  bears  interest  at  7.35%,  requires  monthly  payments  of 
principal  and  interest  of  approximately  $3,500,  matures  in  May  of  2026  and  is  collateralized  by  the 
airplane. 

Future annual maturities of all long-term debt are as follows: 

Year 
2016 

2017 

2018 

2019 

2020 

Thereafter 

  Total long-term debt 

NOTE 8. LEASES 

Capital Leases 

  $ 

  $ 

3,191,634   
4,427,694   
6,732,306   
4,347,728   
246,833   
986,821   
19,933,016   

In July 2012, we entered into a lease for machinery which required an initial payment of $928,776, 
followed by 3 monthly payments of $15,000, and 58 monthly payments of approximately $32,000. The 
terms of the lease included an imputed interest rate of 12.52%. The lease term expires August 1, 2017, at 
which time we may either purchase the machinery for the greater of its then-agreed fair value or 15% of 
its original cost, renew the lease for an additional 12 months or return the machine. Payments under the 
lease  are  personally  guaranteed  by  the  Meiers.  The  lease  has  been  capitalized  and,  accordingly,  the 
machinery and related obligation under the lease have been included in the accompanying balance sheet 
as of December 31, 2015. Accumulated amortization on machinery under the capitalized lease totaled 

65 

 
 
 
 
 
  
  
  
  
   
    
    
    
    
    
 
 
 
 
$1,209,864 and $977,630 as of December 31, 2015 and 2014, respectively. Amortization expense for this 
machine is included in depreciation and amortization expense on the combined statement of operations. 

Future minimum lease payments required under the capitalized leases in effect at December 31, 2015 

are as follows: 

Year 
2016 
2017 

Total 

Current portion of capital lease obligation 

Long-term portion of capital lease obligations 

  $ 

  $ 

332,185   
246,090   
-   
578,275   
(332,185)   
246,090   

Included in these payments is $0.07 million of imputed interest expense. 

Operating Leases 

We also lease certain property and equipment under non-cancellable agreements which have been 
accounted for as operating leases. Future minimum lease payments required under operating leases in 
effect at December 31, 2015 are as follows: 

Year 
2016 
2017 
2018 
2019 
2020 

Thereafter 

 Operating leases 

  $ 

  $ 

504,341   
159,251   
140,977   
130,086   
76,512   
-   
1,011,167   

NOTE 9.  NOTE RECEIVABLE - TRONCO 

In January 2014, we entered into a Note Purchase and Sale Agreement under which we agreed to 
purchase a loan made to Tronco Energy Corporation (“Tronco”), a party related to us through common 
control,  in  order  to  take  over  the  legal  position  as  Tronco’s  senior  secured  lender.    That  agreement 
provided that, upon our full repayment of the Tronco loan from the proceeds of the Offering, the lender 
would assign to us all of its rights under the Tronco loan, including all of the collateral documents.  On 
May 30, 2014, we closed our purchase of the Tronco loan for a total payoff of $8.3 million, including 
principal, interest, and early termination fees.  As a result of that purchase, we became Tronco’s senior 
secured  lender,  and  as  a  result  are  entitled  to  receive  all  proceeds  from  sales  of  the  Tronco-owned 
collateral, as discussed below.    

66 

 
 
 
  
   
    
 
    
    
    
 
 
 
 
 
  
   
    
    
    
    
    
 
 
 
 
As  the  result  of  our  purchase  of  the  Tronco  loan,  we  have  the  direct  legal  right  to  enforce  the 
collateral and guaranty agreements entered into in connection with the Tronco loan and to collect Tronco’s 
collateral sales proceeds, in order to recover the loan purchase amount.  The Tronco loan continues to be 
secured by the first position liens on all of Tronco assets, as well as by the guarantees of Troy and Annette 
Meiers (the “Meier Guaranties”), which are directly payable to and legally enforceable by us.  In addition, 
the Meiers have provided us with stock pledges in which they pledge all of their shares of our common 
stock held by their family entities (the ‘‘Meier Stock Pledge’’), as collateral for the Meiers’ guaranties 
until full repayment of Tronco loan. The certificates representing the 8,814,860 pledged shares are being 
held in third-party escrow until full repayment of the Tronco loan.  The pledged shares became tradable 
in the public market 180 days after the closing of the Offering, subject to insider timing requirements and 
volume limitations under Rule 144 of the Securities Act, and required periodic black-out periods. At a 
$1.73 per share price at closing of the NYSE MKT on March 4, 2016, the pledged shares would currently 
have a market value of over $14 million, significantly more than the amount necessary to repay the Tronco 
loan, even if no Tronco assets were sold.   

 Based on the combined collateral value of the Tronco assets and of the Meier Stock Pledge, we 
have determined that there is no risk of loss to us in connection with Tronco loan.   Accordingly, we have 
eliminated the guarantee liability totaling $4.4 million as a non-cash charge to additional paid in capital 
and  recorded  the  entire  net  realizable  value  of  the  Tronco  loan  totaling  $8,296,717  as  an  asset  in  the 
balance sheet for the period ended December 31, 2015.  

Previously,  the  Tronco  loan  had  been  scheduled  to  mature  in  January  2014.  On  December  18, 
2013, it was amended to extend the maturity date to June 30, 2014, in exchange for a one-time payment 
of $68,881. The maturity date was further extendable, at Tronco’s election, for three additional six month 
periods upon payment of additional extension fees.  On June 29, 2014, the independent members of our 
Board of Directors approved an extension of the June 30, 2014 payment date to July 31, 2014, to permit 
consideration of a loan restructuring to be approved by our independent Board members under terms no 
less favorable to  us  than could  be negotiated with  a third party  at  ‘‘arm’s length’’.  Any renewal will 
continue to be secured by the Meier Guaranties and the Meier Stock Pledge. 

During July 2014, the Board of Directors agreed to restructure the Tronco loan effective May 29, 

2014.  As part of this restructuring the interest rate was decreased to the prime rate of JPMorgan Chase 
Bank plus 0.25%, which was 3.5% as of December 31, 2014.  The payment requirements and schedule 
were also changed with the restructuring. Only interest is due on December 31, 2014 and, a balloon 
payment of all unpaid interest and principal is due in full at maturity on December 31, 2015.  As of 
November 10, 2015, the Board of Directors agreed to extend the terms of the Tronco loan to interest only 
payments due on December 31, 2015 and 2016, with a balloon payment of all unpaid interest and principal due in 
full maturity on December 31, 2017.  The Meiers paid the accrued interest of $291,238 by offsetting their 
Founders notes which was due on December 31, 2015.  

NOTE 10. COMMITMENTS AND CONTINGENCIES 

We are subject to litigation that arises from time to time in the ordinary course of our business 
activities.  We  are  not  currently  involved  in  any  litigation  which  management  believes  could  have  a 
material effect on our financial position or results of operations, except as follows: 

67 

 
 
 
 
 
 
 
 
 
 
 
                 
In October 2013, plaintiff Del-Rio Resources, Inc. (“Del-Rio”) filed a lawsuit, on its own behalf 
and derivatively on behalf of Philco Exploration, LLC (“Philco”), against the following co-defendants (a) 
Tronco  Ohio,  LLC   and  Tronco  Energy  Corporation  (“Tronco”),  (b)  a  former  lender  of  Tronco,   ACF 
Property Management, Inc. (p.k.a. Fortuna Asset Management, LLC, ) (“ACF”), (c) Troy and Annette 
Meier personally, and several of their family trusts, (d) Meier Family Holding Company, LLC and Meier 
Management  Company,  LLC,  and  (e)  Superior  Drilling  Solutions,  LLC  (“SDS”)  and  Meier  Property 
Series, LLC (“MPS”). That suit is currently pending in the Eighth Judicial District Court, Uintah County, 
Utah under Cause #130800125.  Del-Rio filed an Amended Complaint in the lawsuit on April 24, 2015.    

Tronco and Del-Rio are the sole owners and managers of Philco.  Del-Rio served as the exploration 
operator of Philco.  Part of the collateral that ACF had for its loan to Tronco loan was Philco’s mineral 
leases.  ACF’s loan has been fully repaid and ACF’s liens have been removed, and ACF is no longer a 
defendant.  Del- Rio’s Amended Complaint alleges that defendants made amendments to the Tronco loan 
without  complying  with  the  voting  provisions  of  Philco’s  operating  agreement;  that  all  of  the  Meier-
related  entities  benefitted  from  the  Tronco  loan  proceeds;  and  that  ACF’s  liens  damaged  Del-Rio  and 
Philco,  in  an  unspecified  manner.   The  lawsuit  seeks  monetary  and  punitive  damages,  disgorgement, 
prejudgment interest, post judgment interest, costs, and attorney fees, against all defendants, in an amount 
to be determined at trial. 

We believe that Del-Rio’s claims are without merit, and all defendants are actively defending in this 
matter.  In particular, SDS’ and MPS’ only involvement was to grant guaranties and/or security interests 
in their respective separate personal and real property to ACF to additionally collateralize the Tronco 
loan before its purchase by us.  In addition, since the Meiers and their personal trusts guaranteed 
repayment of the Tronco loan, we believe that the basis of Del-Rio’s damages claims are nullified. 
Consequently, we do not believe that Del Rio’s purported claims against SDS and MPS will have any 
material adverse effect on our cash flow, business, or operations.  There have been no decisions on the 
merits of the claims in the lawsuit. 

NOTE 11. RELATED PARTY TRANSACTIONS 

Superior Auto Body 

On January 1, 2016, the Company completed the divestiture of our interest in Superior Auto 
Body and Paint (“SAB”), by selling the remaining ownership interests in the business operations to a 
third party.  The Company hired an independent third party evaluation firm to determine the value of the 
operations of SAB.  The Firm determined the value was $101,400 for the portion owned by the 
Company.  The Company received a $50,700 payment and a 9 month note for $50,700.  

The Company will continue to lease certain of its facilities to Superior Auto Body (“SAB”).  We 
recorded rental income from the related party in the amounts of $199,902 and $144,943, for the year ended 
December 31, 2015 and 2014, respectively. 

68 

 
 
                 
                 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 12.  INCOME TAXES 

Prior to the Reorganization (see Note 2), the Company was a limited liability company and not 
subject to federal income tax or state income tax (in most states). Accordingly, no provision for federal or 
state income taxes was recorded prior to the Reorganization because the Company’s equity holders were 
responsible for income tax on the Company’s profits. In connection with the closing of the Offering, the 
Company merged into a corporation and became subject to federal and state income taxes. The Company’s 
book  and  tax  basis  in  assets  and  liabilities  differed  at  the  time  of  the  Reorganization  due  primarily  to 
different cost depreciation methods utilized for book and tax purposes for the Company’s fixed assets.  
For the year ended December 31, 2015, the Company recorded a net deferred tax benefit of approximately 
$472,000 to recognize a deferred tax asset related to the Company’s book and tax basis differences.  For 
the  year  ended  December  31,  2014,  the  Company  recorded  a  net  deferred  benefit  tax  expense  of 
approximately $474,000 to recognize a deferred tax liability related to the Company’s book and tax basis 
differences. 

Components of the provision for income taxes are as follows: 

Current income taxes: 

  Federal 
  State 

For the Year 
Ended December 
31, 2015 

For the Year 
Ended December 
31, 2014 

 $                       -   
                   1,000  

 $                       -   
                   1,000  

  Current provision for income taxes 

                   1,000  

                   1,000  

Deferred provision (benefit) for income taxes: 
  Federal 
  State 

            (413,148) 
              (60,131) 

               413,341  
                 59,938  

Deferred provision (benefit) for income taxes 

            (473,279) 

               473,279  

Provision for income taxes 

 $         (472,279) 

 $            474,279  

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The current and non-current deferred tax assets and liabilities consist of the following: 

Deferred tax asset: 

Current: 
   Accrued expenses 
   Prepaid expense 

Total current deferred tax assets 

Non-current: 
   263A adjustment 
   Accrued expenses 
   Prepaid expense 
   Stock compensation 
   Amortization of intangibles 
   Net operating loss 
   Others 

For the Year 
Ended December 
31, 2015 

For the Year 
Ended December 
31, 2014 

 $                     -    
                       -    

 $            332,120  
              (60,821) 

                       -    

               271,299  

                 26,178  
               326,589  
              (66,596) 
               55,817  
            3,444,048  
            2,088,208  
                 35,488  

                       -    
                       -    
                       -    
                       -    

               201,953  
                 94,007  
                 10,750  

Total non-current deferred tax assets 

            5,909,732  

               306,710  

Total deferred tax assets 

            5,909,732  

               578,009  

Deferred tax liabilities: 
Non-current:   
    Depreciation on fixed assets 

Total deferred tax liabilities 

Net deferred tax assets/liabilities 
    Less: Valuation Allowance 

Total deferred tax liabilities 

         (1,624,453) 

         (1,051,288) 

         (1,624,453) 

         (1,051,288) 

            4,285,280  
         (4,285,280) 

            (473,279) 

                       -    

 $                     -    

 $         (473,279) 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reconciliation of the tax rate to the U.S. federal statutory tax rate which relate to the year ended December 31, 
2015 and 2014 is as follows: 

For the Year 
Ended December 
31, 2015 

For the Year 
Ended December 
31, 2014 

Tax at federal statutory rate 
State income taxes 
Permanent differences 
Change in valuation allowance 
Other - State rate effect 
Income tax prior to IPO not taxable to the Company 
Change in status 
Other 

 $      (5,075,472) 

 $           (79,973) 

                     660  
               273,190  
            4,285,280  
            (464,450) 

                   -    

               508,385  
                     127  

                     629  
               236,972  

                       -    
                       -    
     (415,772) 
               732,423  
 -  

Provision for income taxes 

 $         (472,279) 

 $            474,279  

NOTE 13. SHARE BASED COMPENSATION 

On  November  11,  2014,  the  Company’s  Board  of  Directors  approved  that  the  Directors  stock 
compensation  would  be  included  in  the  Employee  Stock  Incentive  Plan  (“Stock  Plan”)  that  reserves 
1,724,128 shares of common stock for issuance.  Equity and equity-based compensation plans are intended 
to make available incentives that will assist us in attracting, retaining, and motivating employees, officers, 
consultants, and directors by allowing them to acquire an ownership interest in our business, and, as a 
result, encouraging them to contribute to our success.  We may provide these incentives through the grant 
of stock options, stock appreciation rights, restricted stock, restricted stock units, performance shares and 
units, and other cash-based or stock-based awards. As a result, we expect to incur non-cash, stock-based 
compensation expenses in future periods. 

On June 15, 2015, our stockholders approved the Superior Drilling Company, Inc. 2015 Long 

Term Incentive Plan (the “2015 Incentive Plan”). The purpose of the 2015 Incentive Plan is to advance 
the interests of the Company and its stockholders by providing an incentive to attract, retain and reward 
persons performing services for the Company and its affiliates and by motivating such persons to 
contribute to the growth and profitability of the Company and our affiliates. Subject to adjustment as 
provided in the 2015 Incentive Plan, the maximum aggregate number of shares of the Company’s 
common stock that may be issued with respect to awards under the 2015 Incentive Plan is 1,592,878. 

Restricted Stock Units - As of December 31, 2015, there were 131,250 shares outstanding with 

respect to awards granted under the Company’s 2014 Incentive Plan.  The Board of Directors has frozen 
the 2014 Incentive Plan, such that no future grants of awards will be made and the 2014 Incentive Plan 
shall only remain in effect with respect to awards under that plan outstanding as of June 15, 2015 until 
they expire according to their terms. 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On August 10, 2015, the Board of Directors granted 71,202 restricted stock units from the 
Company’s 2015 Incentive Plan to the Directors based on the closing price of the Company’s common 
stock on the date of the grant.  These restricted stock units will vest over a three-year period. 

On August 10, 2015, the Board of Directors granted 366,000 restricted stock units from the 

Company’s 2015 Incentive Plan to officers and employees based on the closing price of the Company’s 
common stock on the date of the grant.  These restricted stock units vested 33% on the grant date, 33% 
on the first anniversary of the grant date and 34% on second anniversary of the grant date. 

On December 23, 2015, the Board of Directors granted 7,000 restricted stock units from the 

Company’s 2015 Incentive Plan to an employee based on the closing price of the Company’s common 
stock on the date of the grant.  These restricted stock units vested 33% on the grant date, 33% on the 
first anniversary of the grant date and 34% on second anniversary of the grant date. 

Compensation expense recognized for grants vesting under the 2014 Incentive Plan was 

approximately $210,000 and $45,000 for the years end 2015 and 2014, respectively.  Compensation 
expense recognized for grants of restricted stock vesting under the 2015 Incentive Plan was 
approximately $334,000 for the year ending December 31, 2015.  The Company recognized 
compensation expense and recorded it as share-based compensation in the consolidated statement of 
operations.  

Total unrecognized compensation expense related to unvested restricted stock units expected to 
be recognized over the remaining weighted vesting period of 1.4 years equaled approximately $858,000 
at December 31, 2015.  These shares vest over a three-year time period. 

The following table summarizes RSU activity for the years ended December 31, 2015 and 2014:  

2015 

2014 

Number of 
Restricted 
Stock Units 

Weighted - 
Average Grant 
Date Fair Value 

Number of 
Restricted 
Stock Units 

Weighted - 
Average 
Grant Date 
Fair Value 

       131,250  

 $               4.81  

                 -       

 $                  -    

       444,202  

                  1.84  

       131,250  

            4.81  

                 -      

                      -      

     (167,959) 

                  2.61  

                 -       
                 -      
       131,250  

                -    

                -    

 $         4.81  

Unvested RSU's at beginning of 
period 

     Granted 

     Forfeited 

     Vested 

Unvested RSU's at end of period 

       407,493  

 $               2.48  

Stock Options - Also, on August 10, 2015, the Board of Directors granted 87,500 stock options 

from the Company’s 2015 Incentive Plan to officers and employees based on the closing price of the 
Company’s common stock on the date of the grant.  These restricted stock units and options vested 33% 
on the grant date, 33% on the first anniversary of the grant date and 34% on second anniversary of the 
grant date. 

72 

 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
  
  
  
 
 
Compensation expense recognized for option grants vesting under the 2015 Incentive Plan was 

approximately $20,000 for the year ending December 31, 2015.  The Company recognized 
compensation expense and recorded it as share-based compensation in the consolidated condensed 
statement of operations.  

The following table summarizes stock options outstanding and changes during the years ended 

December 31, 2015 and 2014: 

2015 

2014 

Number 
of Stock 
Options 

Weighted - 
Average 
Exercise 
Price 

Number 
of Stock 
Options 

Weighted - 
Average 
Exercise 
Price 

Stock options outstanding at beginning of 
period 

     Granted 

     Exercised 

     Expired 

     Canceled or forfeited 

-      

 $              -      

  87,500  

           1.85  

           -      
           -      
  (1,000) 

                -      
                -      
          1.85  

Stock options outstanding at end of period 

 86,500  

 $         1.85  

Stock options exercised at end of period 

            -      

 $              -      

-      
      -      
           -      
           -      
         -      
          -      
            -      

 $              -    

          -    

                -    

                -    

              -    

 $              -    

 $              -    

The fair value of stock options granted to employees and directors was estimated at the grant 

date using the Black-Scholes option pricing model using the following assumptions: 

Expected volatility 
Discount rate 
Expected life (years) 
Dividend yield 

Years Ended December 31 

2015 

49% 
1.09% 
3 
N/A 

2014 
N/A 
N/A 
N/A 
N/A 

Option pricing models require the input of highly subjective assumptions, including the expected 

price volatility.  Expected price volatility is based on the historical volatility of our common stock. 
Changes in the subjective input assumptions can materially affect the fair value estimate.  The expected 
term of the options granted is derived from the output of the option pricing model and represents the 
period of time that the options granted are expected to be outstanding.  The discount rate for the periods 
within the contractual term of the option is based on the U.S. Treasury yield curve in effect at the date of 
grant. 

During 2015 the Company granted  stock and options of 531,702 from our 2015 Employee Stock 
Incentive Plan and during 2014 the Company granted stock of 131,250 shares from our 2014 Incentive 
Plan, leaving 1,061,176 shares available for future grants from the 2015 Employee Stock Incentive Plan.  

73 

 
 
  
  
 
 
 
 
               
               
 
 
  
  
 
 
 
 
 
 
 
  
 
  
 
 
The awards granted vest equally over three years.  Awards are valued using the closing share price of the 
Company’s common stock on the date of grant. 

NOTE 14.  ORBIT 

On January 9, 2015, we purchased the exclusive manufacturing, marketing and sales rights and 

the current inventory of the OrBIT completion drill bit product line from Tenax Energy Solutions 
(“Tenax”).  Consideration for the purchase of inventory was approximately $300,000 in cash plus an 
earn out of up to $2 million, subject to future OrBIT sales revenue over a 2-year period of monthly 
payments not to exceed $83,333 based on the amount of sales each month.  The agreement also provided 
us the right of first refusal on any new or additional intellectual property of Tenax.  Beginning January 
1, 2016, the Company will have the option to purchase the OrBIT patents for $1,000,000. 

The Company has determined to discontinue this part of our business.  The Company has 
measured the remaining assets associated with OrBit at fair value based on management’s best estimate 
of market participants, resulting in an impairment of $124,872.  The total fair value measurement of the 
OrBit assets at December 31, 2015 is $210,745. 

NOTE 15.  SUBSEQUENT EVENTS 

Strider Agreement - On January 28, 2016, the Company reached an agreement to supply the 
Strider Drill String Oscillation System ("Strider") and related services to Baker Hughes, a leading global 
supplier of oilfield services, products, technology and systems.  

New Credit Agreement - Effective March 8, 2016, the Company announced the completion of a 

$3 million credit facility, pursuant to a Loan and Security Agreement among us and certain of our 
subsidiaries, as the borrowers, and Federal National Commercial Credit, as the lender.  The credit 
facility is comprised of a two year $2.5 million accounts receivable revolving promissory note and a 
$500,000 term promissory note. 

The accounts receivable revolving promissory note has availability of up to 85% of eligible 
accounts receivable of the borrowers.  This note has a variable interest rate of prime plus 1% plus a 
monthly service fee of 0.48% of the current outstanding balance on the note.  

The term loan is for a period of 60 months with monthly payment of $8,333, which includes 

principal and interest, with a balloon payment at the end of the term.  This note carries an interest rate of 
prime plus 5% plus a monthly service fee of 0.30% of the outstanding balance. 

The credit agreement also includes the following debt covenants: (a) Fixed Charge Coverage 

Ratio of not less than 0.10 tested monthly from June 30 through August 31, 2016, then 0.35 for 
September 30 and October 31, 2016, and then 1.00 for November 30, 2016 and each month thereafter; 
(b) Debt-to-Tangible Net Worth of not greater than 4.35 tested monthly from April 30 through August 
31, 2016 and then 4.25 for September 30, 2016 and each month thereafter; (c) Liquid Ratio of at least 
0.325 tested monthly from April 30 through September 30, 2016 and then 0.40 for October 30, 2016 and 
each month thereafter. 

74 

 
 
 
 
 
 
 
 
 
 
Salary for Stock Options Program - Effective upon the approval of the Compensation Committee 
of the Board of Directors (the “Committee”) of the Company on March 4, 2016, the Company adopted a 
salary for stock options program, whereby certain employees, including Troy Meier, the Company’s 
Chief Executive Officer, Annette Meier, the Company’s Chief Operating Officer, and Chris Cashion, the 
Company’s Chief Financial Officer, elected to reduce their base salary for a period of time, and in 
exchange for such election, they will receive non-qualified stock options exercisable for a number of 
shares of the common stock of the Company.  The exchange relates to the payroll amount to be received 
by such employees on March 4, March 18 and March 31, 2016.  In addition, the independent directors of 
the Company have agreed to accept a portion of their March 31 quarterly cash payment for their service 
on the Board in the form of non-qualified stock option exercisable for a number of shares of the 
common stock of the Company in the same form as the employees as described above. 

The number of shares underlying the stock option will be determined by dividing the amount of 

the salary reduction (or in the case of the directors, cash fee reduction) by the fair value of the stock 
options as determined using the Black-Scholes valuation method typically utilized by the Company.  
The exercise price of the stock options will be determined based on the fair market value of the common 
stock on the date of the payroll payment as specified above.  The stock options will be fully vested on 
the date of grant and the term of the stock options is ten years from the award date.     

Registration Statement – On March 24, 2016, we filed Form S-3 Registration Statement as a 

shelf registration in the amount of $7,500,000 as a contingency plan if the Company needs additional 
funds over the next three years. 

75 

 
 
 
 
 
 
 
ITEM 9. 

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE. 

None 

ITEM 9A.  CONTROLS AND PROCEDURES 

The  Company’s  management  is  responsible  for  establishing  and  maintaining  adequate  internal 
control  over  financial  reporting,  as  defined  in  Exchange  Act  Rule  13a-15(f).  The  Company’s  internal 
control over financial reporting is designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. 

Under  the  supervision  and  with  the  participation  of  the  Company’s  management,  including  its 
Chief  Executive  Officer  and  Chief  Financial  Officer,  the  Company  conducted  an  evaluation  of  the 
effectiveness of its internal control over financial reporting based on the framework established by the 
Committee of Sponsoring Organizations of the Treadway Commission (COSO) as set forth in Internal 
Control - Integrated Framework.  During the course of this assessment, management identified a material 
weakness  relating  primarily  to  recording  complex  financial  transactions.    To  remediate  these  issues, 
management has retained the services of additional third party accounting personnel as well as modified 
existing disclosure controls and procedures in a manner designed to ensure future compliance. 

Evaluation of Disclosure Controls and Procedures 

Our  management,  with  the  participation  of  our  Chief  Executive  Officer  and  Chief  Financial 
Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a- 
15(e) and 15d- 15(e) under the Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of 
the period covered by this Annual Report. Based on such evaluation, our Chief Executive Officer and 
Chief Financial Officer have concluded that our disclosure controls and procedures were not effective as 
of December 31, 2015 due to certain material weaknesses. 

 A material weakness is a deficiency, or combination of deficiencies, in internal control over financial 
reporting such that there is a possibility that a material misstatement in our interim financial statements 
will not be prevented or detected on a timely basis. During the course of our assessment, management 
identified that the Company has a lack of staffing within its accounting department, in terms of the small 
number  of  employees  performing  its  financial  and  accounting  functions,  which  does  not  provide  the 
necessary segregation of duties surrounding the cash disbursements process.  Management believes the 
lack of accounting and financial personnel  amounts  to  a material  weakness  in its internal  control over 
financial  reporting  ability  to  adequately  prepare  financial  statements  and  disclosures,  and  a  lack  of 
accounting expertise to appropriately apply GAAP for complex and non-routine transactions.  As a result, 
at December 31, 2015 and on the date of this Report, its internal control over financial reporting is not 
effective.   

76 

 
 
 
 
 
  
 
  
 
 
To remediate these issues, management has retained the services of additional third party accounting 
personnel as well as to modify existing disclosure controls and procedures in a manner designed to ensure 
future compliance. Our management currently believes the additional accounting resources will remediate 
the weakness with respect to insufficient personnel. 

Changes in Internal Controls over Financial Reporting 

None 

Internal Controls and Procedures 

This  Annual  Report  does  not  include  a  report  of  management’s  assessment  regarding  internal 
control over financial reporting or an attestation  report of the Company’s registered public accounting 
firm due to a transaction period established by the rules of the Securities and Exchange Commission for 
newly public companies, and will not be required to include an attestation report for so for as long as we 
are an “emerging growth company” pursuant to the provisions of the JOBS Act. 

ITEM 9B.  OTHER INFORMATION 

None 

77 

 
 
  
  
 
  
  
  
 
 
PART III 

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE. 

Pursuant  to  Regulation  14A  under  the  Exchange  Act,  the  information  required  by  this  Item  is 
incorporated by reference to the Company’s Definitive Proxy Statement for the 2016 Annual Meeting of 
Stockholders to be filed with the SEC within 120 days of the year ended December 31, 2015. 

ITEM 11. EXECUTIVE COMPENSATION. 

Pursuant  to  Regulation  14A  under  the  Exchange  Act,  the  information  required  by  this  Item  is 
incorporated by reference to the Company’s Definitive Proxy Statement for the 2016 Annual Meeting of 
Stockholders to be filed with the SEC within 120 days of the year ended December 31, 2015. 

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS. 

Pursuant  to  Regulation  14A  under  the  Exchange  Act,  the  information  required  by  this  Item  is 
incorporated by reference to the Company’s Definitive Proxy Statement for the 2016 Annual Meeting of 
Stockholders to be filed with the SEC within 120 days of the year ended December 31, 2015. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE. 

Pursuant  to  Regulation  14A  under  the  Exchange  Act,  the  information  required  by  this  Item  is 
incorporated by reference to the Company’s Definitive Proxy Statement for the 2016 Annual Meeting of 
Stockholders to be filed with the SEC within 120 days of the year ended December 31, 2015. 

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES. 

Pursuant  to  Regulation  14A  under  the  Exchange  Act,  the  information  required  by  this  Item  is 
incorporated by reference to the Company’s Definitive Proxy Statement for the 2016 Annual Meeting of 
Stockholders to be filed with the SEC within 120 days of the year ended December 31, 2015. 

78 

 
 
 
 
 
 
  
 
 
ITEM 15. 

EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

PART IV 

(a)  The following documents are filed as part of this Report: 

(1)  Financial Statements – see Index to Financial Statements appearing on page 44 

(2)  Financial Statement Schedules – None 

(3)  Exhibits – 

Exhibit No. 
2.1 

Description 

Agreement and Plan of Reorganization, dated December 15, 2013, between Meier Management 
Company, LLC, Meier Family Holding Company, LLC, and SD Company, Inc. (incorporated by 
reference to Exhibit 2.1 to the Registrant’s Registration Statement on Form S-1 (Registration No. 
333- 195085) filed with the SEC on April 7, 2014). 

3.1    Articles of Incorporation (incorporated by reference to Exhibit 3.1 to the Registrant’s Registration 
Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014S-1). 
3.2    Articles of Amendment to Articles of Incorporation (name change) (incorporated by reference to 
Exhibit  3.5  to  Amendment  No.  2  to  the  Registrant’s  Registration  Statement  on  Form  S-1 
(Registration No. 333- 195085) filed with the SEC on May 6, 2014). 

3.3    Bylaws with Exhibit A (incorporated by reference to Exhibit 3.3 to the Registrant’s Registration 

Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.1   Form of Director and Officer Indemnification Agreement (incorporated by reference to Exhibit 

10.1 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed 
with the SEC on April 7, 2014). 

10.2 

2014 Employee Stock Incentive Plan with forms of award agreements as Exhibits (incorporated 
by reference to Exhibit 10.2 to the Registrant’s Registration Statement on Form S-1 (Registration 
No. 333- 195085) filed with the SEC on April 7, 2014).† 

10.3  Form of Executive Employment Agreement between SD Company, Inc. and Troy Meier, as CEO 

(incorporated by reference to Exhibit 10.3 to Amendment No. 1 to the Registrant’s Registration 
Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 30, 2014).† 

10.4   Form of Executive Employment Agreement between SD Company, Inc. and Annette Meier, as 

President (incorporated by reference to Exhibit 10.4 to Amendment No. 1 to the Registrant’s 
Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 
30, 2014).† 

10.5   Form of Executive Employment Agreement between SD Company, Inc. and Christopher 
Cashion, as CFO (incorporated by reference to Exhibit 10.5 to Amendment No. 1 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 30, 2014).† 

79 

 
 
  
 
  
 
 
 
 
 
 
 
10.6   Vendor Agreement between Superior Drilling Products, LLC, and Hughes Christensen, a 

division of Baker Hughes Oilfield Operations, Inc., dated October 28, 2013 with Exhibit A 
(incorporated by reference to Exhibit 10.6 to the Registrant’s Registration Statement on Form S-1 
(Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.7  Commercial Lease, dated August 15, 2013, between Meier Properties, Series LLC, as landlord, 
and Baker Hughes Oilfield Operations, Inc., as tenant (incorporated by reference to Exhibit 10.7 
to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with 
the SEC on April 7, 2014). 

10.8   Acknowledgement letter, dated September 11, 2013, between Superior Drilling Products, LLC 

and Hard Rock Solutions, Inc., regarding the Drill N Ream commissions (incorporated by 
reference to Exhibit 10.8 to the Registrant’s Registration Statement on Form S-1 (Registration 
No. 333- 195085) filed with the SEC on April 7, 2014). 

10.9   Membership Interest Purchase Agreement (MIPA), dated January 28, 2014, between Hard Rock 
Solutions, Inc., as seller, and Superior Drilling Products, LLC, as buyer, of Hard Rock Solutions, 
LLC, with Exhibits (incorporated by reference to Exhibit 10.9 to the Registrant’s Registration 
Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.10  Intellectual Property Protection Agreement (IPPA), dated January 28, 2014, between 3cReamers, 
LLC, Hard Rock Solutions, LLC, James D. Isenhour, and Troy Meier (incorporated by reference 
to Exhibit 10.10 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 
195085) filed with the SEC on April 7, 2014). 

10.11  Form of Subordinated Promissory Note from Hard Rock Solutions LLC and Superior Drilling 

Products LLC, as borrower, in favor of Hard Rock Solutions, Inc., as lender, to be executed upon 
closing of the Hard Rock acquisition (incorporated by reference to Exhibit 10.11 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 7, 2014). 

10.12  Form of Security and Pledge Agreement between SD Company, Inc., as debtor, in favor of Hard 
Rock Solutions, Inc., as secured party, to be executed upon closing of the Hard Rock acquisition 
with attached Schedule A (incorporated by reference to Exhibit 10.12 to the Registrant’s 
Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 
7, 2014). 

10.13  Form of Assignment Agreement between Superior Drilling Products, LLC and SD Company, 

Inc. assigning SDP’s rights under the MIPA and IPPA to SDC, to be executed in connection with 
the Reorganization (incorporated by reference to Exhibit 10.13 to the Registrant’s Registration 
Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.14  Securities Purchase Agreement, dated February 24, 2014, between SD Company, Inc. and 

Superior Drilling Products, LLC, as borrowers, and D4D, LLC, as lender, for $2 million bridge 
loan with attached exhibits (incorporated by reference to Exhibit 10.14 to the Registrant’s 
Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 
7, 2014). 

10.15  Secured Convertible Promissory Note, dated February 24, 2014, in the original principal amount 

of $2 million, from SD Company, Inc. and Superior Drilling Products, LLC, as borrowers, in 
favor of D4D, LLC, as lender, with Exhibits (incorporated by reference to Exhibit 10.15 to the 

80 

 
 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 7, 2014). 

10.16  Security Agreements, dated February 24, 2014, between SD Company Inc. and Superior Drilling 
Products, LLC, respectively, as debtors, and D4D LLC, as secured party (incorporated by 
reference to Exhibit 10.16 to the Registrant’s Registration Statement on Form S-1 (Registration 
No. 333- 195085) filed with the SEC on April 7, 2014). 

10.17  Form of Common Stock Purchase Warrant to be issued by SD Company Inc. in favor of D4D 

LLC upon conversion of $2 million bridge loan with attached exhibits (incorporated by reference 
to Exhibit 10.17 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 
195085) filed with the SEC on April 7, 2014). 

10.18  Form of Registration Rights Agreement to be entered into between SD Company Inc. and D4D, 

LLC upon conversion of $2 million bridge loan (incorporated by reference to Exhibit 10.18 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 7, 2014). 

10.19  Standard Industrial/Commercial Single-Tenant Lease, dated January 17, 2014, between Superior 

Drilling Products of California, LLC (SDP(CA)), as lessor, and Roger Holder, as lessee, with 
respect to our Bakersfield facilities (incorporated by reference to Exhibit 10.19 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 7, 2014). 

10.20  Loan Agreement, dated July 3, 2012, between Meier Properties, Series LLC and Superior 

Drilling Products LLC, as co-borrowers, and Proficio Bank, as lender. (Proficio Loan 1) 
(incorporated by reference to Exhibit 10.35 to the Registrant’s Registration Statement on Form S-
1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.21  Term Note, dated July 3, 2012, from Meier Properties, Series LLC and Superior Drilling 

Products LLC, as co-borrowers, and Proficio Bank, as lender, in the original principal amount of 
$240,000. (Proficio Loan 1) with attached exhibits (incorporated by reference to Exhibit 10.36 to 
the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with 
the SEC on April 7, 2014). 

10.22  Deed of Trust, Security Agreement and Assignment of Leases and Rents, dated July 3, 2012, 

from Meier Properties, Series LLC, as grantor, to Proficio Bank, as trustee, and Proficio Bank, as 
beneficiary. (Proficio Loan 1) (incorporated by reference to Exhibit 10.37 to the Registrant’s 
Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 
7, 2014). 

10.23  Loan Agreement(s), dated December 30, 2013, between Superior Drilling Products, LLC, Meier 
Leasing, LLC and Meier Management Company, LLC, as co-borrowers, respectively, and 
Proficio Bank, as lender. (Proficio Loan 2) (incorporated by reference to Exhibit 10.38 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 7, 2014). 

10.24  U.S. Small Business Administration Note, dated December 30, 2013, from Superior Drilling 

Products, LLC, Meier Leasing, LLC and Meier Management Company, LLC, as co-borrowers, in 
favor of Proficio Bank, as lender, in the original principal amount of $627,000. (Proficio Loan 2) 

81 

 
 
(incorporated by reference to Exhibit 10.39 to the Registrant’s Registration Statement on Form S-
1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.25  Unconditional Guaranty(s) from each of Gilbert Troy Meier, Annette D. Meier, the Gilbert Troy 
Meier Trust, the Annette Deuel Meier Trust, and Meier Family Holding Company, guarantor(s), 
respectively, to Proficio Bank, as lender, each dated December 30, 2013. (Proficio Loan 2) 
(incorporated by reference to Exhibit 10.40 to the Registrant’s Registration Statement on Form S-
1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.26  Term Note, dated February 4, 2013, between Meier Leasing, LLC and Meier Management 

Company, LLC, as co-borrowers, and Proficio Bank, as lender, in the original principal amount 
of $592,000. (Proficio Loan 3) (incorporated by reference to Exhibit 10.42 to the Registrant’s 
Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 
7, 2014). 

10.27  Third Amendment to Loan Agreement (dated December 18, 2013), Second Amendment to Loan 

Agreement (dated June 15, 2009), First Amendment to Loan Agreement (dated December 10, 
2007), and original Loan Agreement (dated August 10, 2007), between Tronco Energy 
Corporation, as borrower, Philco Exploration, LLC, as subsidiary, and Fortuna Asset 
Management LLC (and its assignee ACF Property Management, Inc. for the amendments). 
(Tronco Loan) (incorporated by reference to Exhibit 10.43 to the Registrant’s Registration 
Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.28  Second Amended and Restated Promissory Note, dated January 1, 2014, between Tronco Energy 
Corporation, as borrower, and ACF Property Management Inc. as lender (assignee from Fortuna 
Asset Management LLC). (Tronco Loan) (incorporated by reference to Exhibit 10.44 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on April 7, 2014). 

10.29  Security Agreement Pledge between Tronco Energy Corporation, as debtor, and ACF Property 
Management Inc. as secured party; and Owner Consent to Pledge from Meier Family Holding 
Company, LLC, with respect to 95% of the limited liability company interests in Superior 
Drilling Products, LLC, each dated June 15, 2009. (Tronco Loan) (incorporated by reference to 
Exhibit 10.45 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 
195085) filed with the SEC on April 7, 2014). 

10.30  Security Agreement Pledge between Tronco Energy Corporation, as debtor, and ACF Property 

Management Inc. as secured party; and Owner Consent to Pledge from Meier Management 
Company, LLC, with respect to 5% of the limited liability company interests in Superior Drilling 
Products, LLC, each dated June 15, 2009. (Tronco Loan) (incorporated by reference to Exhibit 
10.46 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) 
filed with the SEC on April 7, 2014). 

10.31  Security Agreement Pledge between Tronco Energy Corporation, as debtor, and ACF Property 

Management Inc., as secured party; and Owner Consent to Pledge from Meier Management 
Company, with respect to 100% of the limited liability company interests in Superior Design and 
Fabrication, LLC, each dated December 18, 2013. (Tronco Loan) (incorporated by reference to 
Exhibit 10.47 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 
195085) filed with the SEC on April 7, 2014). 

82 

 
 
 
 
10.32  Guaranty(s) from Gilbert Troy Meier Trust (dated August 10, 2009), and from Superior Drilling 
Products, LLC and Superior Design and Fabrication, LLC (dated December 18th, 2013), in favor 
of ACF Property Management, Inc., as lender. (Tronco Loan) (incorporated by reference to 
Exhibit 10.48 to the Registrant’s Registration Statement on Form S-1 (Registration No. 333- 
195085) filed with the SEC on April 7, 2014). 

10.33  Loan Purchase Agreement between ACF Property Management Inc., as lender and seller, SD 
Company Inc., as buyer, and Tronco Energy Corporation, as borrower, dated January 1, 2014. 
(Tronco Loan) (incorporated by reference to Exhibit 10.49 to the Registrant’s Registration 
Statement on Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.34  Loan Agreement, dated April 3, 2012, between Meier Properties Series LLC and Superior Auto 

Body & Paint LLC (SABP) as co-borrowers, and Mountain West Small Business Finance, as 
lender. (SABP Loan 1); Change in Terms Agreement dated March 19, 2012, between Superior 
Auto BODY & Paint LLC, as borrower and Mountain America Credit Union, as Lender; and 
Change in Terms Agreement dated March 19, 2012, between Superior Auto BODY & Paint 
LLC, as borrower and Mountain America Credit Union, as Lender (incorporated by reference to 
Exhibit 10.50 to Amendment No. 1 to the Registrant’s Registration Statement on Form S-1 
(Registration No. 333- 195085) filed with the SEC on April 30, 2014). 

10.35  Promissory Note dated March 19, 2012, from Superior Auto Body and Paint LLC, as borrower, 

in favor of Mountain America Credit Union in the amount of $1,698,005.00 (incorporated by 
reference to Exhibit 10.51 to the Registrant’s Registration Statement on Form S-1 (Registration 
No. 333- 195085) filed with the SEC on April 7, 2014).  

10.36  Loan Agreement, dated May 25, 2012, between Meier Properties Series LLC and SABP, as co-

borrowers and Mountain West Small Business Finance, as lender. (SABP Loan 2) (incorporated 
by reference to Exhibit 10.52 to the Registrant’s Registration Statement on Form S-1 
(Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.37  U.S. Small Business Administration Note, dated May 25, 2012, between Meier Properties, Series 

LLC, as debtor, SABP, as operating company, and Mountain West Small Business Finance, as 
lender, in the original principal amount of $1,159,000.00 (SABP Loan 2) (incorporated by 
reference to Exhibit 10.53 to the Registrant’s Registration Statement on Form S-1 (Registration 
No. 333- 195085) filed with the SEC on April 7, 2014). 

10.38  Security Agreement(s), dated May 25, 2012, between each of Meier Properties, Series LLC and 

SABP, as debtor(s), and Mountain West Small Business Finance, as lender. (SABP Loan 2) 
(incorporated by reference to Exhibit 10.54 to the Registrant’s Registration Statement on Form S-
1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.39  Continuing Guaranty, dated May 20, 2011, by Superior Drilling Products , as guarantor, to 

Mountain America Federal Credit Union, as lender. (SABP Loans 1 and 2) (incorporated by 
reference to Exhibit 10.55 to the Registrant’s Registration Statement on Form S-1 (Registration 
No. 333- 195085) filed with the SEC on April 7, 2014). 

10.40  Lease, dated May 25, 2012, between Meier Properties, Series LLC, as lessor, and SABP, as 

lessee (incorporated by reference to Exhibit 10.56 to the Registrant’s Registration Statement on 
Form S-1 (Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

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10.41  Confirmation of Guaranties from Troy Meier, Annette Meier, the G. Troy Meier Trust, and the 

Annette Deuel Meier Trust, to Superior Drilling Products, Inc. (incorporated by reference to 
Exhibit 10.57 to Amendment No. 3 to the Registrant’s Registration Statement on Form S-1 
(Registration No. 333- 195085) filed with the SEC on May 12, 2014). 

10.42  Stock Pledge Agreement between Meier Management Company, LLC and Superior Drilling 
Products, Inc. (incorporated by reference to Exhibit 10.58 to Amendment No. 3 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on May 12, 2014). 

10.43  Stock Pledge Agreement between Meier Family Holding Company, LLC and Superior Drilling 
Products, Inc. (incorporated by reference to Exhibit 10.59 to Amendment No. 3 to the 
Registrant’s Registration Statement on Form S-1 (Registration No. 333- 195085) filed with the 
SEC on May 12, 2014). 

10.44  Loan Agreement dated February 4, 2013, between Meier Leasing, LLC and Meier Management 
Company, LLC, as co-borrowers, and Proficio Bank, as lender. (Proficio Loan 3) (incorporated 
by reference to Exhibit 10.41 to the Registrant’s Registration Statement on Form S-1 
(Registration No. 333- 195085) filed with the SEC on April 7, 2014). 

10.45  Exclusive  Manufacturing,  Marketing,  Sales  and  Consulting  Agreement  among  Hard  Rock 
Solutions,  LLC,  Extreme  Technologies,  LLC,  Tenax  Energy  Solutions,  LLC  and  Kevin  Jones 
dated January 9, 2015 (incorporated by reference to Exhibit 10.45 to the Company’s annual report 
on form 10-K for the year ended December 31, 2014 filed on March 31, 2015. 

10.46  Business Loan Agreement between Meier Properties, Series LLC and American Bank of the 

North dated April 9, 2015 (incorporated by reference to Exhibit 10.1 to the Company’s Current 
Report on Form 8-K filed on April 15, 2015).  

10.47  Commercial Guaranty between Superior Drilling Products, Inc. and American Bank of the North 
dated April 9, 2015 (incorporated by reference to Exhibit 10.2 to the Company’s Current Report 
on Form 8-K filed on April 15, 2015).  

10.48  Commercial Guaranty between G. Troy Meier and American Bank of the North dated April 9, 
2015 (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K 
filed on April 15, 2015).   

10.49  Commercial Guaranty between Annette Meier and American Bank of the North dated April 9, 
2015 (incorporated by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K 
filed on April 15, 2015).   

10.50  Amended and Restated Promissory Note from Hard Rock Solutions, LLC and Superior Drilling 

Solutions, LLC in favor of WMAFC, Inc. dated April 28, 2015 (incorporated by reference to 
Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on April 15, 2015). 

10.51  Form of Nonstatutory Stock Option Agreement (3 Year Vesting) under the 2015 Incentive Plan 

(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q 
filed on April 28, 2015).  

84 

 
 
 
 
 
 
  
  
  
  
 
  
  
 
 
  
  
10.52  Form of Nonstatutory Stock Option Agreement (2 Year Vesting) under the 2015 Incentive Plan 

(incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q 
filed on April 28, 2015).  

10.53  Form of Award of Restricted Stock (3 Year Vesting) under the 2015 Incentive Plan (incorporated 
by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q filed on April 28, 
2015).    

10.54   Form of Award of Restricted Stock (2 Year Vesting) under the 2015 Incentive Plan (incorporated 
by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q filed on April 28, 
2015). 

10.55  2015 Long Term Incentive Plan effective June 15, 2015 (incorporated herein by reference to 

Appendix A to the Company’s Definitive Proxy Statement on Schedule 14A filed with the 
Commission on April 30, 2015). 

10.56  Second Amended and Restated Promissory Note from Hard Rock Solutions, LLC and Superior 
Drilling Solutions, LLC in favor of WMAFC, Inc. dated September 28, 2015 (incorporated by 
reference to Exhibit 10.1 to the Company’s Form 8-K filed on October 1, 2015). 

10.57++  Business Subcontractor Agreement between Hard Rock Solutions, LLC and Baker Hughes 

Oilfield Operations, Inc. dated January 25, 2016 (incorporated by reference to Exhibit 10.1 to the 
Company’s Form 8-K filed on January 29, 2016). 

10.58  Loan and Security Agreement among Superior Drilling Products, Inc., Superior Drilling Solutions, 
LLC, Hard Rock, LLC and Extreme Technologies, LLC as co-Borrowers and Federal National 
Commercial Credit as Lender date March 8, 2016 (incorporated by reference to Exhibit 10.1 to the 
Company’s Current Report on Form 8-K filed on March 10, 2016). 

10.59  Promissory Note dated March 8, 2016 issued in favor of Federal National Commercial Credit as 
Lender (incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K 
filed on March 10, 2016). 

10.60  Term Promissory Note dated March 8, 2016 issued in favor of Federal National Commercial Credit 
as Lender (incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 
8-K filed on March 10, 2016). 

10.61  Subordination Agreement among Superior Drilling Products, Inc., Meier Management Company, 
LLC and Federal National Commercial Credit dated March 8, 2016 (incorporated by reference to 
Exhibit 10.4 to the Company’s Current Report on Form 8-K filed on March 10, 2016). 

21.1*  Subsidiaries of the Registrant 
23.1*  Consent of Hein & Associates LLP 

31.1*  Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for G. Troy Meier. 

85 

 
 
 
  
  
 
  
 
 
 
  
 
 
 
 
 
 
 
31.2*  Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for Christopher D. Cashion. 

32**  Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 for G.  Troy Meier and 

Christopher D. Cashion. 

101* 

Interactive data files pursuant to Rule 405 of Regulation S-T 

101.INS                  XBRL Instance 

101.SCH                 XBRL Schema 

101.CAL                 XBRL Calculation 

101.DEF                XBRL Definition 

101.LAB                 XBRL Label 

101.PRE                 XBRL Presentation 

Filed herewith. 
Furnished herewith. 

Indicates a management contract or compensatory plan, contract or arrangement. 

* 
** 
† 
++ Portions of this exhibit have been omitted pursuant to a request for confidential treatment submitted to the Securities and 
Exchange Commission and this exhibit has been filed separately with the Securities and Exchange Commission in connection 
with such request. 

86 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the 

registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly 
authorized. 

March 30, 2016 

March 30, 2016 

March 30, 2016 

March 30, 2016 

March 30, 2016 

March 30, 2016 

SUPERIOR DRILLING PRODUCTS, INC. 

By: /s/ G. TROY MEIER 
    G. Troy Meier, Chief Executive Officer  

(Principal Executive Officer) 

/s/ CHRISTOPHER D. CASHION 

By: 
    Christopher D. Cashion, Chief Financial Officer 

(Principal Financial Officer and Principal 
Accounting Officer) 

By: /s/ ANNETTE MEIER 
    Annette Meier, President, Chief Operating 

Officer and Director 

By: /s/ TERENCE CRYAN 
    Terence Cryan, Director 

By: /s/ ROBERT IVERSEN 
    Robert Iversen, Director 

By: /s/ MICHAEL RONCA 
    Michael Ronca, Director 

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SHAREHOLDER INFORMATION 

Corporate Headquarters 

Superior Drilling Products, Inc.  
1583 South 1700 East 
PO Box 1656 
Vernal, UT 84078 
435.789.0594 

www.sdpi.com 

DIRECTORS AND OFFICERS 

Corporate Officers 

Troy Meier 
Chairman and CEO 

Annette Meier 
President and COO 

Chris Cashion 
Chief Financial Officer 

David Gale 
Vice President of Operations 

Lane Snell 
Vice President of Engineering 

Board of Directors 

Troy Meier, Chairman of the Board 
Chief Executive Officer 
Superior Drilling Products, Inc. 

Terence Cryan 1*, 2, 3 
Managing Director 
Concert Energy Partners 

Robert Iversen 1, 2*, 3  
President and Partner 
CTI Energy Services 

Stock Exchange Listing 
The Company’s stock is traded on the NYSE MKT 
exchange under the symbol SDPI. 

2016 Annual Meeting 

Superior Drilling Products’ Annual Meeting  
of Shareholders will be held at 9:00 am MT  
on December 15, 2016 at  

Superior Drilling Products, Inc.  
Corporate Headquarters 
1583 South 1700 East 
Vernal, UT 84078  

Investor Relations 

Investors, stockbrokers, security analysts and  
others seeking information about Superior Drilling 
Products, contact: 

Deborah K. Pawlowski  
Kei Advisors LLC 
716.843.3908 
dpawlowski@keiadvisors.com 

Garett K. Gough 
Kei Advisors LLC 
716.846.1352 
ggough@keiadvisors.com   

Transfer Agent 

For services, such as reporting a change of address, 
replacement of lost stock certificates, changes in 
registered ownership, or for inquiries about your 
account, contact: 

Annette Meier 
President and Chief Operating Officer 
Superior Drilling Products, Inc. 

Michael Ronca 1, 2, 3* 
President and Chief Executive Officer 
EagleRidge Energy 

1  Audit Committee 
2  Compensation Committee 
3  Nominating & Corporate Governance Committee 
* Committee Chairman 

VStock Transfer, LLC 
18 Lafayette Place 
Woodmere, New York 11598 
Tel:  212.828.8436 
Fax: 646.536.3179 
www.vstocktransfer.com 

Independent Auditors 

Hein & Associates  
Dallas, Texas 

      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1583 South 1700 East    PO Box 1656    Vernal, UT 84078 
435.789.0594    www.sdpi.com