Quarterlytics / Consumer Cyclical / Restaurants / The Cheesecake Factory / FY2017 Annual Report

The Cheesecake Factory
Annual Report 2017

CAKE · NASDAQ Consumer Cyclical
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Ticker CAKE
Exchange NASDAQ
Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2017 Annual Report · The Cheesecake Factory
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The Cheesecake Factory At Home™
Our Famous “Brown Bread”

26901 Malibu Hills Road
Calabasas Hills, California 91301
www.thecheesecakefactory.com

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2017 annual report

 
 
 
 
 
 
 
 
 
 
 
 
F I N A N C I A L 
H I G H L I G H T S

Revenues (in millions) 

$2,261 
2017 

$2,276 
2016 

$2,101 
2015 

$1,977 
2014 

$1,878
2013

Comparable restaurant sales (1) 

(0.8)% 
2017 

1.2% 
2016 

2.6%  
2015 

1.5% 
2014 

1.1%
2013

Adjusted operating income margin (2) 

7.3% 
2017 

8.8% 
2016 

8.2%  
2015 

7.3% 
2014 

8.6%
2013

Adjusted diluted net income per share (3)  

$2.60 
2017 

$2.83 
2016 

$2.37  
2015 

$1.97 
2014 

$2.10 
2013

Cash flow from operations (in millions) (4) 

$239 
2017 

$316 
2016 

$248 
2015 

$249  
2014 

$213 
2013

Restaurants open at fiscal year-end (5) 

214 
2017 

208 
2016 

200  
2015 

189 
2014 

180
2013

(1) The Cheesecake Factory restaurants.

(2)  Operating income margin in fiscal 2017, 2016, 
2015, 2014 and 2013 excludes $10,343, $114, $6,011, 
$696 and ($561), respectively (in thousands), related to 
a number of items that we do not consider indicative 
of our ongoing operations.  Please refer to the section 
entitled “Non-GAAP Measures” included in Item 7, 
“Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” of the Form 10-K 
in this Annual Report and in Item 6, “Selected Financial 
Data,” of the Form 10-K in the 2014 Annual Report for 
more information on these items.

(3) Diluted net income per share in fiscal 2017, 2015, 
2014 and 2013 excludes ($0.67), $0.07, $0.01 and 
($0.01), respectively, related to a number of items that 
we do not consider indicative of our ongoing operations. 
Impairment charge recorded in fiscal 2016 did not impact 
diluted net income per share. Please refer to the section 
entitled “Non-GAAP Measures” included in Item 7, 
“Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” of the Form 10-K 
in this Annual Report and in Item 6, “Selected Financial 
Data,” of the Form 10-K in the 2014 Annual Report for 
more information on these items.

(4) The excess tax benefit related to stock options 
exercised is no longer reclassified from cash flows from 
operating activities to cash flows from financing activities 
on the consolidated statements of cash flows. The  
consolidated statements of cash flows for fiscal 2016, 
2015, 2014 and 2013 have been adjusted to conform to 
the current year presentation.

(5) The Cheesecake Factory restaurants, Grand Lux Cafe 
and RockSugar Southeast Asian Kitchen. 

shareholder information

Corporate Counsel

Sheppard Mullin Richter & Hampton
Los Angeles, California

Independent Accountants

PricewaterhouseCoopers LLP
Los Angeles, California

Transfer Agent, Registrar and 
Dividend Payments

Computershare Shareholder Services
P.O. Box 30170
College Station, TX 77845
(800) 962-4284

Inquiries

Communications regarding lost certificates, and name 
and address changes should be directed to our Transfer 
Agent.  Other investor inquiries should be directed to:

Stacy J. Feit
Senior Director, Investor Relations
The Cheesecake Factory Incorporated
26901 Malibu Hills Road
Calabasas Hills, CA 91301
(818) 871-3000

Common Stock Trading

Our stock began trading on The NASDAQ Stock 
Market on September 18, 1992 under the symbol 
CAKE at the initial public offering price of $2.63 
(adjusted for five three-for-two stock splits in March 
1994, April 1998, June 2000, June 2001 and December 
2004).  We completed follow-on public offerings of 
common stock in January 1994 and November 1997.  
The market price of our common stock has not closed 
below $2.63 and has closed as high as $67.14 through 
January 2, 2018, our last fiscal year-end.

Website

To learn more about our Company, please visit  
www.thecheesecakefactory.com and our 
related websites at www.grandluxcafe.com 
and www.rocksugarkitchen.com. 
To learn about our sustainability initiatives, 
please visit www.thecheesecakefactory.com/corporate- 
social-responsibility/sustainability.

directors and officers

Board of Directors

David Overton
Chairman of the Board and 
Chief Executive Officer
The Cheesecake Factory 
Incorporated

Edie A. Ames
Chief Executive Officer
The Pie Hole Los Angeles

Alexander L. Cappello
Chairman and 
Chief Executive Officer
Cappello Group, Inc.

Jerome I. Kransdorf
President Emeritus
JaK Direct

Laurence B. Mindel
Managing Partner
Poggio Trattoria

David B. Pittaway
Senior Managing Director,  
Senior Vice President and Secretary
Castle Harlan, Inc.

Herbert Simon
Chairman Emeritus
Simon Property Group, Inc.

Executive Officers

David Overton
Chairman of the Board and  
Chief Executive Officer

David M. Gordon
President

Matthew E. Clark
Executive Vice President and  
Chief Financial Officer

Debby R. Zurzolo
Executive Vice President,  
General Counsel and Secretary

Max S. Byfuglin
President – 
Bakery Division

Operating and Staff Officers

Donald C. Moore 
Executive Vice President and  
Chief Culinary Officer 

Spero G. Alex
Senior Vice President – 
Operations, The Cheesecake Factory 
Restaurants

Dina R. Barmasse-Gray
Senior Vice President –
Human Resources

Keith T. Carango
Senior Vice President and
Chief Operating Officer – 
Bakery Operations

Donald C. Evans
Senior Vice President and  
Chief Marketing Officer

Stan D. Harvey
Senior Vice President – 
Purchasing

Marina Lubinsky
Senior Vice President and 
Chief Information Officer 

Brian MacKellar
Senior Vice President – 
Development 

Lisa A. McDowell
Senior Vice President – 
Global Development

Anthony R. Gressak, Jr.
Vice President – 
Bakery Distributor Sales

Ashley W. Hanscom
Vice President – 
Assistant Controller

Ronald Isack
Vice President –
Bakery Supply Chain

Laurie A. Lambert-Gaffney
Vice President – 
Staff Relations

Cheryl M. Slomann
Senior Vice President –  
Finance and Corporate Controller

Kurt E. Leisure
Vice President – 
Risk Services

Charles G. Wensing
Senior Vice President – 
Operations Services, Performance 
Development and New Restaurant 
Operations

Jack K. Belk
Senior Regional Vice President – 
Restaurant Operations

Jeffrey Nemet
Regional Vice President –  
Restaurant Operations

Joseph T. Phillips
Regional Vice President –  
Restaurant Operations

Steve M. Polce
Regional Vice President –  
Restaurant Operations

Michael Pereira
Divisional Vice President – 
Restaurant Operations, 
Grand Lux Cafe 

Atallah A. Baroudi, Ph.D.
Vice President – 
Food Safety and 
Quality Assurance

Heather M. Berry
Vice President –
Beverage and Bakery  
Operations

Megan L. Bloomer
Vice President – 
Sustainability

Gregory A. Breland
Vice President –
Development

Linda J. Candioty
Vice President – 
Guest Experience

Mervin Deguzman
Vice President – 
Corporate Systems

Richard J. Frings
Vice President – 
Compensation and Benefits

Etienne Marcus
Vice President –
Strategy and Finance

Philip Mardirossian
Vice President – 
Bakery Marketing

Kix McGinnis Nystrom
Vice President – 
Kitchen Operations

Robert Okura
Vice President – 
Culinary Development and  
Corporate Executive Chef

Alan B. Phillips
Vice President – 
Internal Audit

Chris M. Radovan
Vice President – 
Bakery Research and 
Development

J. Suzanne Reed
Vice President –
Bakery Sales and Marketing

John Scott
Vice President – 
Bakery Food Safety and 
Quality Assurance

Joel E. Shafer
Vice President and  
Senior Counsel– Contracts 

Mark Spurgin
Vice President – 
Global Procurement and
Logistics

Jeff Stepler
Vice President – 
Talent Selection and 
Organizational Engagement

Roman L. Wasylyn
Vice President – 
Tax

Robert T. West
Vice President – 
Information Technology

Sidney M. Greathouse
Vice President and  
Senior Counsel – Legal Services 

Lori R. Williams
Vice President – 
Bakery Controller

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The Che es eca ke  Fact ory I nc or pora ted

1

The Cheesecake Factory
Toronto

To Our Shareholders

We just celebrated the 40th anniversary of The Cheesecake  
Factory in February. Serving 100 million guests across our 
three concepts in 2017, we have certainly come a long way 
since opening our first restaurant in Beverly Hills in 1978. 
While much has changed over the years, our commitment to 
delivering delicious, memorable food and excellent hospitality 
has remained constant. It is this unwavering dedication that 
has underpinned our success over the last 40 years, and what 
we believe will continue to drive us forward. 

We are proud to be one of the most esteemed brands in the 
restaurant industry. In 2017, the Harris Poll EquiTrend Study 
recognized The Cheesecake Factory® as the Casual Dining Brand 
of the Year, and the concept was also named the #1 casual dining 
brand for quality in the Nation’s Restaurant News Consumer 
Picks survey. These distinctions underscore the strong guest 
affinity for The Cheesecake Factory. In addition, the strength of 
our Company culture and values are evident in our recent  
recognition on FORTUNE magazine’s 100 Best Companies to 
Work For® list for the fifth consecutive year. We also were  

honored to be acknowledged among FORTUNE’s Best  
Workplaces for Millennials and Best Workplaces for Women  
as we endeavor to remain an employer of choice, a position  
even more critical in the current tight labor market. 

2017 in review
In addition to these accolades, we achieved a number 
of significant milestones in 2017. We brought the first 
Cheesecake Factory to Canada, with the opening of our first 
Company-owned international location in Toronto, to an 
unprecedented level of demand. We expanded RockSugar 
Southeast Asian Kitchen® to the Chicago area. Our licensee  
partners opened the first Cheesecake Factory restaurants 
in Hong Kong and Bahrain. We had the most successful 
dessert introduction in the Company’s history with our 
Celebration Cheesecake. And, we launched The Cheesecake  
Factory At HomeTM, a line of premium products, including  
our famous “Brown Bread”, cheesecake, cookie and cupcake 
mixes, as well as cheesecake-flavored creamers, available in 
retail stores across the country.    

FORTUNE and FORTUNE 100 Best Companies to Work For® are registered trademarks of Time Inc. and are used under license.  From FORTUNE Magazine, March 1, 2018 ©2018 Time Inc. Used under license. FORTUNE and Time 
Inc. are not affiliated with, and do not endorse products or services of, The Cheesecake Factory Incorporated.

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2

2017 Annual Report

However, the year was not without its challenges as we  
encountered a softer sales environment midway through the 
year, further exacerbated by one of the fiercest hurricane  
seasons in recent history. In spite of these challenges, we  
managed the business well, focusing on diligent cost  
management to support profitability and maximize our  
cash flow generation. 

The stability of our cash flow supported another meaningful  
21% increase in our dividend. Together with our share repurchases, 
we returned nearly $175 million to our shareholders in 2017.

On the development front, we opened eight Company-owned 
restaurants, ending the year with 214 restaurants across our 
three concepts. Four restaurants opened under licensing  

agreements, bringing our global footprint to 19 Cheesecake 
Factory restaurants in Mexico, the Middle East, the Chinese 
Mainland and Hong Kong. 

absolute guest satisfaction 
As we look forward, we are continuing to invest in our guest  
experience to remain a destination of choice in a competitive 
landscape. 

First and foremost, we continue to innovate with our menu, 
providing our guests with unique items, made fresh from 
scratch daily in our restaurants. We pride ourselves on offer-
ing something for everyone, and with value front and center 
for many consumers, we introduced a number of new items to 
raise awareness of the variety of price points we offer. We also 

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The Che es eca ke  Fact ory I nc or pora ted

3

RockSugar Southeast Asian Kitchen
Chicago

extended our brunch offering to Saturday to meet consumer 
demand and capitalize on the growing breakfast daypart. 

With off-premise dining occasions continuing to grow, we have 
expanded delivery service to a majority of our restaurants and also 
launched online ordering for our to-go business to provide additional  
convenience for our takeout guests. We expect these initiatives to 
support continued growth of our off-premise sales going forward.    

Finally, to better align our guest satisfaction measurement 
with our current initiatives, we implemented a new guest 
experience platform. We believe this will provide us with more 
actionable insights to better understand what opportunities 
need to be addressed, while reinforcing positive staff behaviors,  
to further promote memorable dining occasions and drive sales.  

looking ahead
We believe these initiatives, coupled with a recovery in restaurant 
spending growth, are contributing to the stabilization of our  
underlying sales trend. We have a solid strategy in place to manage  
through the challenging labor environment, and with a favorable 
tax rate, we anticipate a return to earnings growth in 2018.

We remain a growth-oriented company and continue to  
believe there is potential for 300 domestic Cheesecake Factory 
locations. We will invest capital in great sites that meet our 
rigorous standards, with an eye toward balancing our ongoing 
capital allocation decisions with the intent to generate the best 
long-term returns for our shareholders. Given current industry  
dynamics, we expect to open as many as four to six Company- 
owned restaurants in 2018. We also expect as many as four to 

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4

2017 Annual Report

The Cheesecake Factory
Hong Kong

five restaurants to open internationally under licensing  
agreements. Longer-term, we have additional growth vehicles  
to sustain our development runway well into the future.   

bodies, minds, hearts and spirits and we couldn’t have done it 
without all of you.

Our restaurants generate a significant amount of cash and as 
we have in the past, we will continue to return substantially all 
of our free cash flow to shareholders through our dividend and 
share repurchase program in 2018.

in closing
I extend my sincere gratitude to our management team and all of 
our staff members for their dedication and unwavering support.  
Since the opening of our first restaurant 40 years ago, our people have 
always been our greatest asset. In the face of many opportunities, 
met with some challenges, we truly lived our purpose of nurturing  

And to our community of shareholders, restaurant guests, 
bakery customers, suppliers and international licensees, 
thank you for your ongoing support and spirit of partnership.

Best regards,

David Overton
Founder, Chairman and 
Chief Executive Officer

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UNITED STATES SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
FORM 10-K 
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 

OF 1934 

For the fiscal year ended January 2, 2018 
or 
  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934 

Commission File Number 0-20574 
THE CHEESECAKE FACTORY INCORPORATED 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction 
of incorporation or organization) 

26901 Malibu Hills Road 
Calabasas Hills, California 
(Address of principal executive offices) 

51-0340466 
(I.R.S. Employer 
Identification No.) 

91301 
(Zip Code) 

Registrant’s telephone number, including area code:Grand (818) 871-3000 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, par value $.01 per share 
Preferred Stock Purchase Rights 

Name of each exchange on which registered 
The NASDAQ Stock Market LLC (NASDAQ Global Select Market) 
(Currently attached to and trading with the Common Stock) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes   No  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes   No  

Securities registered pursuant to Section 12(g) of the Act:  None 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days.  Yes    No  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such 
shorter period that the registrant was required to submit and post such files).  Yes    No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. 
See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer  

Non-accelerated filer  
(Do not check if a smaller reporting company) 

Accelerated filer  

Smaller reporting company  
Emerging growth company  

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any 
new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes   No  

The aggregate market value of the voting stock held by non-affiliates of the registrant as of the last business day of the second fiscal quarter, July 4, 
2017, was $2,221,036,318 (based on the last reported sales on The NASDAQ Stock Market on that date). 

As of February 20, 2018, 45,899,710 shares of the registrant’s Common Stock, $.01 par value per share, were outstanding. 

Part III of this Form 10-K incorporates by reference information from the registrant’s proxy statement for the annual meeting of stockholders to be 
held on May 31, 2018. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS 

PART I 

Item 1. 
Business .....................................................................................................................................  
Item 1A.  Risk Factors ...............................................................................................................................  
Item 1B.  Unresolved Staff Comments ......................................................................................................  
Properties ...................................................................................................................................  
Item 2. 
Legal Proceedings ......................................................................................................................  
Item 3. 
Mine Safety Disclosures ............................................................................................................  
Item 4. 

PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 
of Equity Securities ....................................................................................................................  
Selected Financial Data .............................................................................................................  
Item 6. 
Item 7. 
Management’s Discussion and Analysis of Financial Condition and Results of Operations ....  
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk ...................................................  
Item 8. 
Financial Statements and Supplementary Data ..........................................................................  
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ....  
Item 9. 
Item 9A.  Controls and Procedures ............................................................................................................  
Item 9B.  Other Information ......................................................................................................................  

PART III 

Item 10.  Directors, Executive Officers and Corporate Governance .........................................................  
Executive Compensation ...........................................................................................................  
Item 11. 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Item 12. 
Matters .......................................................................................................................................  
Item 13.  Certain Relationships and Related Transactions, and Director Independence ...........................  
Principal Accounting Fees and Services ....................................................................................  
Item 14. 

PART IV 

Item 15. 
Item 16. 

Exhibits, Financial Statement Schedules ...................................................................................  
Form 10-K Summary .................................................................................................................  

Page 

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Forward-Looking Statements 

PART I 

Certain information included in this Form 10-K and other materials filed or to be filed by us with the Securities 
and Exchange Commission (“SEC”), as well as information included in oral or written statements made by us or on our 
behalf, may contain forward-looking statements about our current and presently expected performance trends, growth 
plans, business goals and other matters. These statements may be contained in our filings with the SEC, in our press 
releases, in other written communications, and in oral statements made by or with the approval of one of our authorized 
officers. These statements are forward-looking statements within the meaning of the Private Securities Litigation Reform 
Act of 1995, as codified in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities 
Exchange Act of 1934, as amended (the “Acts”). This includes, without limitation, statements with respect to our 
expectations for growth in Company-owned and licensed locations, comparable sales, operating margins and diluted net 
earnings per share (“EPS”), as well as achieving our other financial objectives; our intention to repurchase stock, pay 
dividends, invest growth capital in North Italia and Flower Child, expand our consumer packaged goods licensing 
revenue and develop a fast casual concept; the impact of changes in tax laws and regulations; our future financial 
condition, results of operations, plans, objectives, performance and business of The Cheesecake Factory Incorporated 
and its subsidiaries and all other statements that are not historical facts, as well as statements that are preceded by, 
followed by or that include words or phrases such as “believe,” “plan,” “will likely result,” “expect,” “intend,” “will 
continue,” “is anticipated,” “estimate,” “project,” “may,” “could,” “would,” “should” and similar expressions. These 
statements are based on our current expectations and involve risks and uncertainties which may cause results to differ 
materially from those set forth in such statements. 

In connection with the “safe harbor” provisions of the Acts, we have identified and are disclosing important 

factors, risks and uncertainties that could cause our actual results to differ materially from those projected in forward-
looking statements made by us, or on our behalf. (See Item 1A — Risk Factors.) These cautionary statements are to be 
used as a reference in connection with any forward-looking statements. The factors, risks and uncertainties identified in 
these cautionary statements are in addition to those contained in any other cautionary statements, written or oral, which 
may be made or otherwise addressed in connection with a forward-looking statement or contained in any of our 
subsequent filings with the SEC. Because of these factors, risks and uncertainties, we caution against placing undue 
reliance on forward-looking statements. Although we believe that the assumptions underlying forward-looking 
statements are currently reasonable, any of the assumptions could be incorrect or incomplete, and there can be no 
assurance that forward-looking statements will prove to be accurate. Forward-looking statements speak only as of the 
date on which they are made. Except as may be required by law, we do not undertake any obligation to modify or revise 
any forward-looking statement to take into account or otherwise reflect subsequent events, corrections in underlying 
assumptions, or changes in circumstances arising after the date that the forward-looking statement was made. 

ITEM 1. 

BUSINESS 

General 

Our business originated in 1972 when Oscar and Evelyn Overton founded a small bakery in the Los Angeles 
area. In 1978, their son, David Overton, our Chairman of the Board and Chief Executive Officer, led the creation and 
opening of the first The Cheesecake Factory restaurant in Beverly Hills, California. In 1992, the Company was 
incorporated in Delaware as The Cheesecake Factory Incorporated (referred to herein as the “Company” or as “we,” 
“us” and “our”) to consolidate the restaurant and bakery businesses of its predecessors operating under The Cheesecake 
Factory® mark. Our executive offices are located at 26901 Malibu Hills Road, Calabasas Hills, California 91301, and our 
telephone number is (818) 871-3000. 

As of February 28, 2018, we operated 214 Company-owned restaurants: 199 under The Cheesecake Factory® 
mark, 13 under the Grand Lux Cafe® mark and two under the RockSugar Southeast Asian Kitchen® mark (formerly 
known as Rock Sugar Pan Asian Kitchen®). In addition, 20 The Cheesecake Factory branded restaurants in the Middle 
East, Mexico, the Chinese Mainland and Special Administrative Region of Hong Kong were operated by third parties 
under licensing agreements. We also operated two bakery production facilities that produce desserts for our restaurants, 
international licensees and third-party bakery customers. We are selectively pursuing other means to leverage our 
competitive strengths, including investing in or acquiring new restaurant concepts (such as North Italia® and Flower 

1 

 
 
 
 
 
 
 
 
Child®), expanding The Cheesecake Factory® brand to other retail opportunities through The Cheesecake Factory At 
HomeTM consumer packaged goods, and internally developing a fast casual concept. 

In contrast to many restaurant chains, substantially all of our menu items, except those desserts produced at our 
bakery facilities, are prepared from scratch at our restaurants with high quality, fresh ingredients using innovative and 
proprietary recipes. One of our competitive strengths is our ability to anticipate customer preferences and adapt our 
expansive menu to the latest trends. We regularly update our ingredients and cooking methods, as well as create new 
menu items, to improve the variety, quality and consistency of our food and keep our menu relevant to customers. All 
new menu items are selected based on anticipated sales popularity and profitability. 

We place significant emphasis on the contemporary interior design and decor of our restaurants, which create a 
high energy ambiance in a casual setting and contribute to the distinctive dining experience enjoyed by our customers. 
Our restaurants feature large, open dining areas, and where feasible, both exterior and interior patios. These features 
require a higher investment per square foot than is typical for the casual dining industry. However, our restaurants have 
historically generated annual sales per square foot that are also typically higher than our competitors. 

We maintain a general website at www.thecheesecakefactory.com, as well as websites for our bakery and other 

subsidiaries. Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, all 
amendments to those reports and our proxy statements are available on our general website at no charge, as soon as 
reasonably practicable after these materials are filed with or furnished to the SEC. Our filings are also available on the 
SEC’s website at www.sec.gov. The content of our website is not incorporated by reference into this Form 10-K. 

We utilize a 52/53-week fiscal year ending on the Tuesday closest to December 31 for financial reporting 
purposes. Fiscal years 2017 and 2015 each consisted of 52 weeks, while fiscal year 2016 consisted of 53 weeks. Fiscal 
year 2018 will consist of 52 weeks. (For segment information, see Note 16 of Notes to Consolidated Financial 
Statements in Part IV, Item 15.) 

The Cheesecake Factory Concept 

The Cheesecake Factory restaurants provide a distinctive, high quality dining experience at moderate prices by 
offering an extensive, innovative and evolving menu in an upscale casual, high energy setting with attentive, efficient 
and friendly service. As a result, The Cheesecake Factory restaurants appeal to a diverse customer base across a broad 
demographic range. Our extensive menu and strategic selection of locations enable us to compete for substantially all 
dining preferences and occasions, from the key lunch and dinner day parts to the mid-afternoon and late-night day parts, 
which are traditionally weaker times for most casual dining restaurants, as well as special occasion dining. The 
Cheesecake Factory restaurants are open seven days a week for lunch and dinner, and we offer additional menu items for 
weekend brunch. Most of our locations are closed on Thanksgiving and Christmas. All items on our menu are available 
for take-out, which represented approximately 12% of our restaurant sales for fiscal year 2017. We partner with third 
parties to provide delivery service, and as of February 28, 2018, approximately 90% of our restaurants were covered by 
this service, with additional expansion planned over time. In addition, we are implementing online ordering for to-go 
sales with the goal of employing this capability in most of our Company-owned locations by the end of March 2018. All 
of our restaurants offer a full-service bar where our entire menu is served. Our alcoholic beverage sales represented 
approximately 13% of The Cheesecake Factory restaurant sales for fiscal year 2017. 

The Cheesecake Factory menu features approximately 250 items, including items presented on supplemental 

menus, such as our SkinnyLicious® menu, which offers innovative items at 590 calories or less. Our core menu offerings 
include appetizers, pizza, seafood, steaks, chicken, burgers, small plates, pastas, salads, sandwiches and omelettes, 
including “Super” food choices and a selection of gluten-free items. Examples of menu offerings include Chicken 
Madeira, Cajun Jambalaya Pasta, Thai Lettuce Wraps, Avocado Eggrolls, California Guacamole Salad and our Bacon-
Bacon Cheeseburger. 

Our ability to create, promote and attractively display our unique line of desserts is also important to the 

competitive positioning and financial success of our restaurants. We offer approximately 50 varieties of proprietary 
cheesecake and other desserts in our restaurants. Our brand identity and reputation for offering premium desserts results 
in a significant level of dessert sales, representing approximately 16% of The Cheesecake Factory restaurant sales for 
fiscal year 2017. 

2 

 
 
 
 
 
 
 
 
 
 
Competitive Positioning 

The restaurant industry is comprised of multiple segments, including fine dining, casual dining and quick-service. 

Casual dining can be sub-divided further into upscale casual, core casual and fast casual dining. Our restaurants operate 
in the upscale casual dining segment, which is differentiated by freshly prepared and innovative food, flavorful recipes 
with creative presentations, unique restaurant layouts, eye-catching design elements and more personalized service. 
Upscale casual dining is positioned above core casual dining, with standards that are closer to fine dining. We believe 
that we are a leader in upscale casual dining given the high average sales per square foot of our restaurants as compared 
to others in this segment. 

The restaurant industry is highly competitive with respect to menu and food quality, service, access to qualified 

operations personnel, location, decor and value. We compete directly and indirectly for customer traffic with national 
and regional casual dining restaurant chains, as well as independently-owned restaurants. In addition, we face 
competition for customer traffic from quick-service restaurants, home delivery services, mobile food service, grocery 
stores and meal kits that are increasing the quality and variety of their food products in response to customer demand.  
We also compete with other restaurants and retail establishments for quality site locations and qualified staff and 
managers to operate our restaurants. (See Item 1A — Risk Factors — “Our financial performance may be materially 
adversely affected if we are unable to grow comparable restaurant sales.”) 

The key elements that drive our total customer experience and position us favorably from a competitive 

standpoint include the following: 

Extensive and Innovative Menu. Our restaurants offer one of the broadest menus in casual dining and feature a 

wide array of flavors with portions designed for sharing. Substantially all of our menu items, except desserts produced at 
our bakery facilities, are prepared daily at each restaurant using high quality, fresh ingredients based on innovative and 
proprietary recipes. We continue to innovate new menu items and new categories of food offerings at our restaurants, 
such as the addition of our SkinnyLicious® menu, “Super” food selections and gluten-free choices, further enhancing the 
variety and price points offered to our customers. We regularly introduce new and innovative cheesecakes and other 
baked desserts. In conjunction with National Cheesecake Day, each year we introduce a special cheesecake, including 
Celebration in 2017, Chocolate Hazelnut Crunch in 2016 and Salted Caramel in 2015. In 2017, we augmented our 
Sunday brunch offering with the addition of Saturday brunch at all of our locations. 

We generally update our menus twice each year to respond to evolving customer dining preferences and food 
trends, as well as to update pricing. As part of these menu updates, we evaluate the need for price increases based on 
those operating cost increases of which we are aware or that we can reasonably expect. While menu price increases can 
contribute to higher comparable restaurant sales in addition to offsetting margin pressure, we carefully consider all 
potential price increases in light of the extent to which we believe they may impact customer traffic. We plan to target 
menu price increases of approximately 2% to 3% annually going forward, utilizing a market-based strategy to help 
mitigate cost pressure in higher wage geographies. 

Value Proposition. We believe our restaurants are recognized by customers for offering value with a large variety 

of freshly prepared menu items across a broad array of price points and generous food portions at moderate prices. The 
average check for each customer, including beverages and desserts, was approximately $21.85, $21.40 and $20.80 for 
fiscal 2017, 2016 and 2015, respectively. 

Commitment to Excellent Service and Hospitality through the Selection, Training and Retention of High Quality 

Staff Members. Our mission is to “create an environment where absolute guest satisfaction is our highest priority.” We 
strive to consistently exceed the expectations of our customers in all aspects of their experience in our restaurants. One 
of the most important aspects of delivering a consistent and dependable level of service is having a team of experienced 
managers who can successfully operate our high volume, highly complex restaurants. Our recruitment, selection, 
training, retention and internal promotion programs are among the most comprehensive in the restaurant industry, 
enabling us to attract and retain qualified staff members who are motivated to consistently provide excellence in 
customer hospitality. By providing extensive training, our goal is to encourage our staff members to develop a sense of 
personal commitment to our core values and culture of excellence in restauranteuring and customer hospitality. (See 
“Restaurant Operations, Management and Staffing” below.) In 2017, we implemented a new customer satisfaction 
measurement platform to provide us with more actionable insights to better understand what customer experience 
opportunities should be addressed, while reinforcing positive staff behaviors. Our focus on the development and 

3 

 
 
 
 
 
 
 
 
engagement of our staff and managers contributed to the Company being named in February 2018, for the fifth year in a 
row, to Fortune magazine’s list of “100 Best Companies to Work For®.” 

High Quality, High Profile Restaurant Locations and Flexible Site Layouts. We target restaurant sites in high 

quality, high profile locations with a balanced mix of retail shopping, entertainment, residences, tourism and businesses. 
We have the flexibility to design our restaurants to accommodate a wide array of urban and suburban site layouts, 
including multi-level locations. Our restaurants feature large, open dining areas, high ceilings where available and a 
contemporary kitchen design. The layouts are flexible, permitting tables and seats to be easily rearranged to 
accommodate both small and large parties, thus permitting more effective utilization of seating capacity. Interior and 
exterior patio seating, either or both of which are available at approximately 90% of our restaurants, allow for additional 
customer capacity at a comparatively low occupancy cost per seat. Exterior patio seating is available as weather 
permits. (See “New Restaurant Site Selection and Development” below.) 

Distinctive Restaurant Design and Decor. Our restaurants’ distinctive contemporary design and decor create a 

high energy, upscale ambiance in a casual setting. We have evolved our restaurants’ design over time to remain current 
while retaining a similar look and feel to our earlier restaurants. We apply high standards to the maintenance of our 
restaurants to keep them in “like new” condition. 

Integration of our Bakery Operations. The primary role of our bakery operations is to produce innovative, high 

quality cheesecakes and other baked desserts for sale at our restaurants and those of our international licensees, which is 
important to our competitive positioning. Integration of this vital part of our brand gives us control over the creativity 
and quality of our desserts and is also more profitable than buying from a third party. 

New Restaurant Site Selection and Development 

The Cheesecake Factory concept has demonstrated success in a variety of layouts (i.e., single or multi-level, 

varying interior square feet), site locations (i.e., urban or suburban shopping malls, lifestyle centers, retail strip centers, 
office complexes, entertainment centers and urban street locations — either freestanding or in-line) and trade areas. 
Accordingly, we intend to continue developing The Cheesecake Factory restaurants in high quality, high profile 
locations that meet our rigorous site standards. We regularly negotiate leases for potential future locations and plan to 
open as many locations in any given year as there are sites available that meet our site selection criteria. It is difficult for 
us to precisely predict the timing of our new restaurant openings due to many factors that are outside of our control. (See 
Item 1A — Risk Factors — “If we are unable to secure an adequate number of high quality sites for future restaurant 
openings, the growth of our concepts may be adversely impacted, which could materially adversely affect our financial 
performance.”) We have the flexibility in our restaurant designs to penetrate a wide variety of markets across varying 
population densities in both existing and new markets. In 2017, we opened our first Company-owned international 
location in Toronto, Canada. We continue to expect there is potential to grow the concept to approximately 300 
Company-owned and operated restaurants domestically over time, as well as the potential for an additional eight to ten 
locations in Canada depending upon the success of our initial opening. 

The locations of our restaurants are critical to our long-term success, and we devote significant time and 
resources to analyzing each prospective site. We consider many factors when assessing the suitability of a site, including 
the demographics of the trade area such as average household income, and historical and anticipated population growth. 
Since our restaurants can be successfully executed within a variety of site locations and layouts, we are highly flexible in 
choosing suitable locations. We focus on high quality, high profile sites and scale the appropriate restaurant size to each 
location. While there are common decor elements within each of our restaurant sites, the designs are customized for the 
specifics of each location, including the building type, square footage and layout of available space. Our existing 
restaurants range from 5,000 to 21,000 interior square feet, and we expect the majority of our new restaurants to vary 
between 7,500 and 10,000 interior square feet, generally with additional exterior and/or interior patio seating, selected 
appropriately for each market and specific site. 

The relatively high sales productivity of our restaurants provides opportunities to obtain competitive leasing 

terms from landlords. Due to the flexible and customized nature of our restaurant operations and the complex design, 
construction and preopening processes for each new location, our lease negotiation and restaurant development time 
frames vary. The development and opening process usually ranges from six to eighteen months, depending largely on the 
availability of the leased space we intend to occupy, and can be subject to delays either due to factors outside of our 
control or to our selective timing of restaurant openings. 

4 

 
 
 
 
 
 
 
 
Unit Economics 

The operation of high quality restaurants and the selection of premier locations that fit our criteria contribute to 

the continuing appeal of The Cheesecake Factory to customers. This popularity is reflected in our average sales per 
restaurant and per square foot, which are among the highest of any publicly held restaurant company. 

Average sales per location for The Cheesecake Factory restaurants open for the full year on a 52-week basis were 
approximately $10.6 million, $10.7 million and $10.6 million for fiscal 2017, 2016 and 2015, respectively. Since each of 
our restaurants has a customized layout and differs in size, an effective method to measure the unit economics of our 
sites is by square foot. Average sales per productive square foot (defined as all interior square footage plus seasonally 
adjusted exterior patio square footage) for restaurants open for the full year on a 52-week basis were approximately 
$962, $971 and $967 for fiscal 2017, 2016 and 2015, respectively. In 2017, we experienced declines in both average 
sales per location and average sales per productive square foot primarily due to negative comparable restaurant sales. 
(See Part II, Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations for further 
discussion on comparable restaurant sales.) 

We currently lease all of our restaurant locations and utilize capital for leasehold improvements and furnishings, 
fixtures and equipment (“FF&E”) to build out our restaurant premises. Total costs are targeted at approximately $900 to 
$1,000 per interior square foot for The Cheesecake Factory restaurants. The construction costs to build our restaurant 
premises vary from restaurant to restaurant, depending on a number of factors, including geography, the complexity of 
our build-out, site characteristics, governmental fees and permits, labor and material conditions in the local market, 
weather and the amount, if any, of construction contributions obtained from our landlords for structural additions and 
other leasehold improvements. These costs have trended higher over the past several years due primarily to wage 
inflation and the availability of trade labor in certain geographies. 

In selecting sites for our restaurants, an important objective is to earn an appropriate return on investment. We 
measure returns using a cash-on-cash return on investment calculated by dividing restaurant-level EBITDA (earnings 
before interest, taxes, depreciation and amortization, and preopening costs) by our cash investment. With restaurant-level 
EBITDA targeted at 18% on average after entering our comparable sales base, our goal is to achieve an average return of 
approximately 20% to 25% for new restaurants. Average cash-on-cash return on investment for The Cheesecake Factory 
restaurants in our comparable sales base was 27%, 31% and 31% in fiscal 2017, 2016 and 2015, respectively. Investing 
in new restaurant development that meets our return on investment criteria supports achieving a Company-level return 
on invested capital (“ROIC”) of approximately 15%. ROIC was 15%, 17% and 16% at fiscal year-end 2017, 2016 and 
2015, respectively. 

Our new restaurants typically open with initial sales volumes well in excess of their sustainable run-rate levels. 
This initial “honeymoon” effect usually results from grand opening publicity and other customer awareness activities 
that generate higher than usual customer traffic, particularly in new markets. During the three to six months following 
the opening of new restaurants, customer traffic generally settles into its normal pattern, resulting in sales volumes that 
gradually adjust downward to their sustainable run-rate level. Additionally, our new restaurants usually require a period 
of time after reaching sustainable traffic levels to achieve their targeted restaurant-level operating margins due to cost of 
sales and labor inefficiencies commonly associated with new, highly complex casual dining restaurants such as ours. 

Restaurant Operations, Management and Staffing 

Our ability to consistently execute a complex menu offering items prepared daily with high quality, fresh 
ingredients in an upscale casual, high-volume dining environment is critical to our overall success. We employ detailed 
operating procedures, standards, controls, food line management systems and cooking methods and processes to 
accommodate our extensive menu and to drive sales productivity. However, the successful day-to-day operation of our 
restaurants remains critically dependent on the ability, dedication and engagement of our General Managers (“GM”), 
Executive Kitchen Managers (“EKM”) and all other management and hourly staff members working at our restaurants. 
Competition among restaurant companies for qualified management and staff remains very high. (See Item 1A — Risk 
Factors — “If we are unable to successfully recruit and retain qualified restaurant management and operating personnel 
in an increasingly competitive market, we may be unable to effectively operate and grow our business and revenues, 
including executing on our plans for domestic and international expansion, which could materially adversely affect our 
financial performance.”) 

We believe that the high average sales volumes and popularity of our restaurants allow us to attract and retain 
high quality, experienced restaurant-level management and other operational personnel. Each restaurant is generally 

5 

 
 
 
 
 
 
 
 
 
staffed with one GM, one EKM and an average of six to ten additional kitchen and front-of-the-house managers, 
depending on the size and sales volume of each restaurant. Our GMs and EKMs possess an average of more than ten 
years of experience with the Company. This tenure and knowledge drives our high productivity and helps us 
operationally in executing an exceptional customer experience. All newly-recruited restaurant managers complete an 
extensive training program during which they receive both classroom and on-the-job instruction in areas such as food 
quality and safety, customer service, financial management and cost controls, staff relations and liquor liability 
avoidance. Managers continue their development by participating in and completing a variety of training and 
development activities to assess their skills and knowledge necessary for continued upward progression through our 
management levels. Our GMs regularly meet to receive hands on training, share best practices and celebrate Company 
successes, which in turn, assists in maintaining the unique culture of our brand. 

Each restaurant GM reports to an Area Director of Operations (“ADO”) who supervises the operations of seven 

to nine restaurants in an area. In turn, each ADO reports to one of four Regional Vice Presidents of Restaurant 
Operations. Our EKMs report to their GMs, but are also supervised by an Area Kitchen Operations Manager responsible 
for between eight and ten restaurants. Our restaurant field supervision organization also includes our Senior Vice 
President of Operations, Chief Culinary Officer, an operations services team and a performance development department 
who are collectively responsible for day-to-day operations, managing new restaurant openings and training for all 
operational managers and staff. 

To enable us to more effectively compete for, and retain, the highest quality restaurant management personnel, 
we offer an innovative and comprehensive compensation program for our restaurant GMs and EKMs. Each participant 
receives a competitive base salary and has the opportunity to earn a cash bonus based on quantitative restaurant 
performance metrics. GMs are also eligible to use a Company-leased vehicle. In addition, we provide a longer-term, 
equity incentive program to our GMs and EKMs based on their extended service with us in their respective positions and 
their achievement of certain established performance objectives during that period. We believe that these awards 
encourage our GMs and EKMs to think and act as business owners, assist in retention of restaurant management and 
align our managers’ interests with those of our stockholders. (See Item 1A — Risk Factors — “Any inability to offer 
long-term equity incentive compensation may harm our ability to retain key staff members, which could materially 
adversely affect our operations and financial performance.”) 

Our restaurant GMs are responsible for selecting and training hourly staff members for their respective 

restaurants. Each restaurant is staffed, on average, with approximately 170 hourly staff members. We require each 
hourly staff member to participate in a formal training program for his or her respective position in the restaurant, under 
the supervision of other experienced staff members and restaurant management. We strive to foster enthusiasm and 
commitment in our staff members, and respect for one another, through daily staff meetings and dedicated time for 
training. We solicit suggestions concerning restaurant operations and other aspects of our business through an annual 
engagement survey, GM and workgroup meetings, a website dedicated to receiving staff member input and other means, 
resulting in a highly engaged workforce. 

Our focus on development, engagement and retention of our staff and managers led to our being named in 
February 2018, for the fifth year in a row, to Fortune magazine’s list of the “100 Best Companies to Work For®,” which 
is published annually based on a culture review and surveys of current staff members to identify and recognize 
companies that create positive work environments with high employee morale and fulfillment. In 2017, we were also 
named to the Fortune “100 Best Workplaces for Women®,” and for the second year in a row, we were named to the 
Fortune “100 Best Workplaces for Millennials®.” In addition, for the fourth year in a row, Transforming Data into 
Knowledge (TDn2K)/People Report awarded us the Global Best Practices Award in January 2018, recognizing best 
overall performance based on restaurant management retention, hourly employee retention, composite diversity, year-
over-year improvement and community involvement. 

Preopening Costs for New Restaurants 

Due to the highly customized and operationally complex nature of our upscale, high volume concept and the 

investment we make in properly training our staff to operate our restaurants, our preopening process is more extensive, 
time consuming and costly than that of most restaurant chains. Preopening costs for a typical restaurant in an established 
market average approximately $1.6 million to $1.9 million and include all costs to relocate and compensate restaurant 
management staff members during the preopening period, costs to recruit and train hourly restaurant staff members, and 
wages, travel and lodging costs for our opening training team and other support staff members. Also included are 

6 

 
 
 
 
 
 
 
expenses for maintaining a roster of trained managers for pending openings, the associated temporary housing and other 
costs necessary to relocate managers in alignment with future restaurant opening and operating needs, and corporate 
travel and support activities. Preopening costs are generally higher for larger restaurants and initial entry into new 
markets and lower when we relocate a restaurant within its local market. We usually incur the most significant portion of 
preopening costs within the two months immediately preceding and the month of a restaurant’s opening. 

Preopening costs can fluctuate significantly from period to period, based on the number and timing of restaurant 
openings and the specific preopening costs incurred for each restaurant. Preopening costs vary by location depending on 
a number of factors, including the proximity of our existing restaurants, the size and physical layout of each location, the 
number of management and hourly staff members required to operate each restaurant, the availability of qualified 
restaurant staff members, the cost of travel and lodging for different metropolitan areas, the timing of the restaurant 
opening and the extent of unexpected delays, if any, in obtaining final licenses and permits to open the restaurant, which 
may also depend on our landlords obtaining their licenses and permits and completing their construction activities. 

Expansion of Licensed Locations 

We currently have licensing agreements with three restaurant operators to develop and operate The Cheesecake 
Factory® brand restaurants in selected international markets. Our licensees invest their capital to build and operate the 
restaurants, and we receive initial development fees, site and design fees and ongoing royalties based on our licensees’ 
restaurant sales. In addition, these licensees purchase bakery products branded under The Cheesecake Factory® mark 
from us. We project each international licensed location to contribute approximately $0.01 in annual EPS, on average, 
once the location has been in operation for a full year. As of February 28, 2018, our international licensees operated the 
following The Cheesecake Factory restaurants: 

Licensee Location 
Kuwait (1) .........................................................................    Bahrain 

  Restaurant Location 

  Kingdom of Saudi Arabia 
  Kuwait 
  Lebanon 
  Qatar 
  United Arab Emirates 

Mexico (2) ........................................................................    Mexico 
Special Administrative Region of Hong Kong (3) ............    Chinese Mainland 

Special Administrative Region of 

Hong Kong 

Total  ...........................................................................   

  # of Restaurants   
1 
1 
3 
1 
3 
5 
3 
2 
1 

20 

(1)  This licensee, or its affiliates, also has the right to develop restaurants in Egypt, with the opportunity to expand 

the agreement to include Algeria, Hungary, Iraq, Libya, Morocco, Poland, Russia, Slovakia, The Czech 
Republic, Tunisia, Turkey and Ukraine. 

(2)  This licensee, or its affiliates, also has the right to develop restaurants in Chile, with the opportunity to expand 

the agreement to include Argentina, Brazil, Colombia and Peru. 

(3)  This licensee, or its affiliates, also has the right to develop restaurants in Macao and Taiwan, with the 

opportunity to expand the agreement to include Japan, South Korea, Malaysia, Singapore and Thailand. 

Our corporate infrastructure includes a dedicated global development team that works with our international 

licensees and coordinates the initial training, ongoing quality control, product specifications and brand oversight at our 
licensed locations. Our internal audit department also performs periodic reviews of our international licensees’ 
compliance with our licensing agreements. 

As we evaluate other international markets, we will consider opportunities to directly operate certain locations 

and/or enter into licensing, joint venture or partnership arrangements with established third-party companies. We are 
selective in our assessment of potential partners and licensees, focusing on well-capitalized companies that have 
established business infrastructures, expertise in multiple countries, experience in operating upscale casual dining 
restaurants and sound governance practices. We look to associate with companies who will protect The Cheesecake 
Factory® brand and operate the concept in a high quality, consistent manner. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Due to the complexities of opening The Cheesecake Factory restaurants in other countries, including, but not 

limited to, the selection and design of appropriate sites, construction of our complex restaurant designs, training of 
licensees’ staff members, approval of supply sources and exportation of our bakery products to new countries, the 
number and timing of new openings in foreign countries may vary from expectations. (For discussion of certain risks 
related to our international expansion efforts, see Item 1A — Risk Factors — “We face a variety of risks related to our 
international expansion and global brand development efforts that could negatively affect our brand, require additional 
infrastructure to support such efforts, and expose us to additional liabilities under foreign laws, any of which could 
materially adversely affect our financial performance.”) 

Bakery Operations 

We own and operate two bakery production facilities, one in Calabasas Hills, California, and one in Rocky 
Mount, North Carolina. Our facility in California accommodates both production operations and corporate support 
personnel, while our facility in North Carolina houses production operations and a distribution center. Our California 
facility is currently undergoing an infrastructure modernization which we anticipate completing in mid-2018. (For 
discussion of certain risks related to this upgrade, see Item 1A — Risk Factors — “Lost production capacity resulting 
from the temporary closure of our California bakery for refurbishment, renovation and retrofitting could result in a 
shortage of our baked dessert products that could materially adversely affect our financial performance.”) 

We produce approximately 75 varieties of proprietary cheesecakes and other baked desserts using high quality 

ingredients for The Cheesecake Factory and Grand Lux Cafe restaurants, and for international licensees and third-party 
customers. Some of our most popular cheesecakes include the Original Cheesecake, Ultimate Red Velvet Cake 
Cheesecake™, Celebration Cheesecake, Godiva® Chocolate Cheesecake, Oreo® Dream Extreme Cheesecake and Salted 
Caramel. Other popular baked desserts include Chocolate Tower Truffle Cake™, Carrot Cake, Black-Out Cake and 
Lemoncello Cream Torte. 

The primary role of our bakery operations is to produce innovative, high quality cheesecakes and other baked 

desserts for sale at our restaurants and those of our international licensees. Integration of this vital part of our brand gives 
us control over the creativity and quality of our desserts and is also more profitable than buying from a third party. 

We also leverage The Cheesecake Factory brand identity and profitably utilize our bakery production capacity by 

selling cheesecakes and other baked products to external foodservice operators, retailers and distributors. Current large-
account customers include leading national warehouse club operators, foodservice distributors, supermarkets and other 
restaurants, a national retail bookstore cafe and foodservice operators. Items produced for outside accounts are marketed 
under The Cheesecake Factory Bakery® and The Cheesecake Factory At HomeTM marks and other private labels and 
were previously marketed under The Cheesecake Factory® and The Dream Factory® marks. We also sell baked goods 
internationally under The Cheesecake Factory Bakery®, The Cheesecake Factory At HomeTM, The Cheesecake Factory® 
and The Dream Factory® marks and have entered over 30 countries with our brands. Offering our cheesecakes and other 
baked desserts internationally is important to our branding, creating awareness and driving demand, not only for bakery 
products but for the international expansion of our restaurants. We also currently sell a selection of our The Cheesecake 
Factory® branded cakes online and in catalogs domestically through an agreement with an upscale retailer. 

Incremental Growth Opportunities 

We are pursuing a number of incremental growth opportunities that would complement the continued domestic 

and international expansion of The Cheesecake Factory concept. 

Grand Lux Cafe Concept 

Grand Lux Cafe is an upscale casual dining concept that offers globally-inspired cuisine with an ambiance of 

modern sophistication. Using fresh ingredients, the menu of approximately 175 items at Grand Lux Cafe offers classic 
American dishes and international favorites, including appetizers, pasta, seafood, steaks, chicken, burgers, salads, 
specialty items and desserts. Examples of menu offerings include our Cedar Planked B.B.Q Salmon, Buffalo Chicken 
Rolls and Shrimp Scampi. Each Grand Lux Cafe features an on-site bakery which produces a selection of signature 
desserts, and a full-service bar. The average check for each customer, including beverages and desserts, was 
approximately $22.10, $21.50 and $21.10 for fiscal 2017, 2016 and 2015, respectively. 

8 

 
 
 
 
 
 
 
 
 
 
 
We plan to engage in measured growth of Grand Lux Cafe. With strong average unit volumes, we continue 
seeking to reduce investment costs and increase operating margins to position Grand Lux Cafe as a growth driver in our 
portfolio. 

RockSugar Southeast Asian Kitchen Concept 

RockSugar Southeast Asian Kitchen, formerly known as Rock Sugar Pan Asian Kitchen, features a Southeast 

Asian menu and design elements in an upscale casual dining setting. RockSugar Southeast Asian Kitchen showcases the 
cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia and India with approximately 75 dishes served “family-
style” to create an atmosphere that encourages sharing and conversation. Examples of menu offerings include Shaking 
Beef, Thai Basil Cashew Chicken, Ginger Fried Rice and Crispy Samosas. RockSugar Southeast Asian Kitchen also 
features a full-service bar with an extensive wine list and exotic cocktails and offers freshly-made desserts that infuse 
traditional French flair into nearly a dozen Asian-influenced items. 

RockSugar Southeast Asian Kitchen is a unique concept with high customer appeal and is particularly on-trend 

with increasing customer interest in ethnic cuisines. In 2017, we opened our second location in the Chicago area, in 
order to evaluate the opportunity of the concept beyond the Southern California market, where the concept was 
launched. 

Investments in North Italia and Flower Child 

During fiscal 2016, we entered into a strategic relationship with Fox Restaurant Concepts LLC (“FRC”) with 
respect to two of its brands, North Italia and Flower Child, that share a number of parallels with us in terms of quality, 
culture and philosophy, and that we believe have significant opportunity for growth: 

•  North Italia is a modern interpretation of Italian cooking in the upscale casual dining segment. All dishes are 
handmade from scratch daily. We see a number of synergistic attributes, including operations and real estate 
development, as well as significant market opportunity for an on-trend Italian offering. 

•  Flower Child is a fast casual concept offering a customizable menu, made fresh from scratch, featuring 
locally sourced, all natural and organic ingredients in salads, plates, bowls and wraps. This is a potential 
opportunity for us to diversify our portfolio in a strong and growing niche. 

FRC, or its affiliates, will continue to own the intellectual property, manage day-to-day operations and provide 

infrastructure support to facilitate the near-term growth of both of these concepts. 

We made initial minority equity investments totaling $42 million in these concepts during fiscal 2016 and will 

provide ongoing growth capital over time, including an additional $18 million invested during fiscal 2017. We have the 
right, and an obligation if certain financial, legal and operational conditions are met, to acquire the remaining interest in 
one or both of these concepts in the next two to four years. These transactions are not expected to have a material impact 
on our financial condition over the next several years, and we do not anticipate that we will need to incur debt to fund 
our ongoing growth capital commitments during the investment period. Should we ultimately acquire one or both 
concepts, we would evaluate the appropriate capital structure at that time. (See Item 1A — Risk Factors — “Our 
strategic relationship with Fox Restaurant Concepts LLC (“FRC”) might not yield the anticipated benefits, and we may 
lose some or all of our investment, which could materially adversely affect our financial performance.”) 

Consumer Packaged Goods 

Given the strong affinity for The Cheesecake Factory® brand, we are leveraging opportunities in the consumer 

packaged goods channel. In 2017, we partnered with third-party manufacturers to introduce branded cookie, cupcake and 
cheesecake mixes, as well as a line of confections, marketed under the The Cheesecake Factory At HomeTM mark in a 
variety of retail stores. We also approved licensing of coffee creamer and our Famous “Brown Bread,” both of which 
entered retail stores in early 2018, and are actively evaluating other synergistic, on-brand licensing opportunities to add 
incremental revenue streams to our business. 

Internal Development of a Fast Casual Concept 

We are currently developing a fast casual concept utilizing internal resources. We are actively negotiating a lease 

for the first location. This initial site will allow us to test the concept and evaluate its future growth potential. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
(See Item 1A — Risk Factors — “We are selectively pursuing and continue to evaluate developing, investing in 

or acquiring new restaurant concepts, expansion of The Cheesecake Factory At HomeTM brand to other retail 
opportunities and other initiatives which may create risks to our business that could materially adversely affect our 
financial performance” and “Our failure or inability to develop and grow other branded concepts could materially 
adversely affect our financial performance.”) 

Purchasing and Distribution 

We strive to obtain quality menu ingredients, bakery raw materials and other supplies and services for our 
operations from reliable sources at competitive prices and consistent with our sustainability goals. We continually 
research and evaluate various ingredients and products in an effort to maintain high quality levels, to be responsive to 
changing consumer tastes and to manage our costs. 

In order to maximize purchasing efficiencies and to provide the freshest ingredients for our menu items while 

obtaining competitive prices for the required quality and consistency, each restaurant’s management determines the 
quantities of food and supplies required and orders the items from local, regional and national suppliers based upon 
specifications established by our corporate office and on terms negotiated by our central purchasing staff. We strive to 
maintain restaurant-level inventories at a minimum dollar level in relation to sales due to the high concentration and 
relatively rapid turnover of the perishable produce, poultry, meat, fish and dairy commodities that we use in our 
operations, coupled with the limited storage space at our restaurants. Independent foodservice distributors, including the 
largest foodservice distributor in North America, deliver most items multiple times per week to our restaurants. 

We purchase food and other commodities for use in our operations, based on market prices established with our 

suppliers. Many of the commodities purchased by us can be subject to volatility due to market supply and demand 
factors outside of our control. Substantially all of our ingredients and supplies are available from multiple qualified 
suppliers, which helps mitigate our risk of commodity availability and obtain competitive prices. We negotiate short-
term and long-term agreements for some of our principal commodity, supply and equipment requirements, such as 
certain dairy products and chicken, depending on market conditions and expected demand. We continue to evaluate the 
possibility of entering into similar arrangements for additional commodities. However, we are currently unable to 
contract directly for extended periods of time for certain of our commodities such as certain produce items, wild-caught 
fresh fish and certain dairy products. We also periodically evaluate hedging vehicles, such as direct financial 
instruments, to assist us in managing our risk and variability in these categories. Although these vehicles and markets 
may be available to us, we may choose not to enter into contracts due to pricing volatility, excessive risk premiums, 
hedge inefficiencies or other factors. Where we have not entered into long-term contracts, commodities can be subject to 
unforeseen supply and cost fluctuations, which at times may be significant. Additionally, the cost of commodities subject 
to governmental regulation, such as dairy and corn, can be even more susceptible to price fluctuation than other 
products. We may or may not have the ability to increase menu prices, or vary menu items, in response to food 
commodity price increases. (See Item 1A — Risk Factors — “Our inability to anticipate and react effectively to changes 
in the costs of key operating resources, including food, utilities, and other supplies and services, may increase our cost of 
doing business, which may materially adversely affect our financial performance.”) 

Sustainability 

At the heart of our business is a set of guiding principles based on excellence and quality in everything we do. As 
a part of this commitment, we continue to develop a sustainability program that is aligned with our culture and values, is 
operationally feasible given the complexity of our restaurants and is financially responsible. We are examining all 
aspects of our business in an effort to identify, create and implement meaningful and sustained change. 

Because much of our environmental impact comes from the ingredients we use in our menu items and bakery 
products, we are focusing our primary efforts on our suppliers. Our Sustainable Sourcing Policy, which communicates 
our values and expectations to our customers, suppliers and staff members, addresses all aspects of our food supply 
chain while placing emphasis on those areas in which we believe we can have the most impact, either because of the 
amount we directly order or because of the leadership role we believe we can play in the casual dining industry. From 
the treatment of livestock, including providing every animal with basic freedoms during their entire life cycle, to the 
conditions of those individuals working in and around the farms and factories from which we source, our Sustainable 
Sourcing Policy builds on our existing efforts to source environmentally and socially responsible ingredients. In 2018, 

10 

 
 
 
 
 
 
 
 
we are expanding review of our fresh fish and seafood vendors and their related practices, as well as evaluating the 
addition of cosmetically imperfect produce, which has traditionally gone to waste, to our supply chain. 

Our sustainability commitment also extends to environmental practices with respect to reducing energy and 

natural resources consumption. We engage in efforts to build and maintain more energy-efficient restaurants by 
conserving water and reducing waste, including installing low wattage light bulbs, energy-efficient heating, ventilation 
and air conditioning units and water flow control valves. We also maintain a guide to educate our restaurant operators on 
ways to minimize energy consumption in their restaurants. As of January 2, 2018, approximately one-half of our 
restaurants utilized variable-speed fan hoods that provide measurable energy efficiency by automatically adjusting 
velocity in accordance with the temperature on the cook line. These fans are now included in the design of all new 
restaurants. We utilize highly recyclable resins in our takeout packaging and recycled material in our paper napkins and 
towels, and as of the end of fiscal 2017, we employed composting at approximately 30% of our restaurants. We continue 
to explore green construction techniques and materials. To this end, we utilize solar panels at our corporate office and 
solar hot water heaters in several of our California locations. We also built our training center in a manner that achieved 
Leadership in Energy & Environmental Design (LEED) certification. 

We believe our commitment to the goals within our Sustainable Sourcing Policy will help us build our 

customers’ trust and lower costs, while supporting continued growth of our brands. To learn more about our 
sustainability and supply chain practices, please visit the “Sustainability” page and the “Supply Chain” page on our 
website at www.thecheesecakefactory.com. The contents of our website are not incorporated by reference into this 
Form 10-K. 

Information Technology 

Our technology-enabled business solutions are designed to provide effective financial controls, cost management, 

improved efficiencies and enhanced customer experience. Our business intelligence solution and data warehouse 
architecture provide corporate and restaurant management with information and insights into key operational metrics and 
performance indicators. This framework delivers enterprise reporting, dashboards and analytics, and allows access to 
metrics such as quote and wait time accuracy, staff member retention trends, and restaurant quality and service analyses. 

Our restaurant point of sale and back-office systems provide information regarding daily sales, cash receipts, 
inventory, food and beverage costs, labor costs and other controllable operating expenses. Our kitchen management 
system provides automated routing and cook line balancing, and synchronizes order completion, ticket time and cook 
time data, promoting more efficient levels of labor and productivity without sacrificing quality. We leverage our recipe 
viewer system to ensure timely and accurate recipe updates, and to provide instructional media content and detailed 
procedures enabling our staff to consistently prepare our highly complex, diverse menu across all locations. We utilize a 
web-based labor scheduling solution to enhance scheduling precision and staff satisfaction. We also employ a web-based 
notification and tracking solution to contact our restaurants and monitor our progress in the event of a needed product 
withdrawal or recall. 

In 2017, we implemented a new customer satisfaction measurement platform that leverages the “Net Promoter 
Score” methodology at all of our restaurants. Utilizing the data and analytics provided by this software, we believe this 
platform will provide us with more actionable insights to better understand what customer experience opportunities 
should be addressed, while reinforcing positive staff behaviors. Also in 2017, we integrated our point of sale system with 
our main delivery provider to drive operational improvements in the restaurants and enhance the customer delivery 
experience. In addition, we are implementing online ordering for to-go sales with the goal of employing this capability in 
most of our Company-owned locations by the end of March 2018. We also offer a mobile payment application, 
CakePay®, which provides convenience to our customers, enabling them to complete the payment process at any time 
during their dining experience using their mobile device. 

Restaurant hardware and software support for all of our concepts is provided by both our internal support 

services team at our corporate center as well as third-party vendors for remote and on-site restaurant support. Each 
restaurant has a private high-speed wide area connection to send and receive critical business data as well as to access 
web-based applications securely. We implemented a failover capability whereby a secondary public circuit is used to 
automatically establish a secure connection to our private network if the primary connection becomes unavailable. We 
employ modern restaurant switching and routing technology that allows us to leverage and support contemporary 
security standards and practices. Most of our core and critical applications are housed in an external tier III data center. 

11 

 
 
 
 
 
 
 
 
To mitigate business interruptions, we implemented a disk-based data backup and replication infrastructure between our 
onsite and external data centers so all data is replicated nightly between the two sites. 

We employ a multi-discipline security incident response plan to recognize, manage and resolve cyber security 
threats, and we maintain cyber risk insurance coverage to further reduce our risk profile. Security of our financial data 
and other personal information remains a high priority for us, led by our information technology department in 
conjunction with an interdepartmental information security council representing all of our key functional areas. 
Enhancements to our cyber security profile include continued testing of our Cyber Incident Response Plan and 
cybersecurity awareness training for our staff members with access to our cyber systems, migrating additional key 
applications to secure cloud environments, securing our assets through a Private Key Infrastructure (“PKI”) 
infrastructure ensuring only trusted devices can access our network, encrypting data flowing between users and 
applications, enhancing our security event logging and monitoring, and further securing our elevated privileged account 
access. Also, in an effort to further secure our customers’ credit card information, we implemented a robust encryption 
and tokenization platform for all credit card transactions in our restaurants, ensuring that no credit card data is stored in 
our internal systems. This included the installation of equipment that can also process smart payment cards, commonly 
referred to as EMV (Europay, Mastercard, Visa). We implemented EMV at all of our restaurants in fiscal 2017. 

(For a discussion of the risks related to our use of computer networks and technology in the operation of our 

business, see Item 1A — Risk Factors — “Information technology system failures or breaches of our network security 
could interrupt our operations and subject us to increased operating costs, as well as to litigation and other liabilities, all 
of which could materially adversely affect our financial performance” and “Our inability to maintain a secure 
environment for customers’ and staff members’ personal data could harm our reputation and result in litigation against 
us, which could materially adversely affect our financial performance.”) 

Marketing and Advertising 

We rely on our reputation, as well as our high profile locations, media exposure and positive “word of mouth,” to 

maintain and grow market share rather than using traditional paid advertising through television, radio or print, or using 
significant discounting to attract customers. We utilize a social media and digital marketing strategy that allows us to 
engage regularly with our customers outside of our restaurants, including communication on Facebook®, Twitter®, 
Pinterest®, Instagram® and other social media platforms, Google search advertising and direct email to customers. (See 
Item 1A — Risk Factors — “Any inability to effectively use and manage social media, and to respond to negative social 
media, could harm our marketing efforts as well as our reputation, which could materially adversely affect our restaurant 
sales and financial performance.”) 

Public relations is another important aspect of our marketing approach, and we frequently appear on local and 
national television for cooking demonstrations and other brand-building exposure, such as National Cheesecake Day. 
We generated approximately four billion media impressions in fiscal 2017 at minimal cost to us. We partner with several 
premiere third-party gift card distributors, contributing to our brand awareness and gift card sales. We also attempt to 
build awareness and relationships with retailers located in the same developments, shopping center operators, local hotel 
concierges, neighborhood groups and others in the community. For restaurants opening in new markets, we strive to 
obtain local television, radio station and newspaper coverage in order to benefit from publicity at low or no cost. At 
times, we also engage in marketing and advertising opportunities in selective local markets. We also partner with our 
third-party delivery providers and consumer packaged goods licensees on co-branded marketing campaigns. 

Our international licensees are committed to opening each new restaurant with marketing that can be comprised 

of a mix of elements including print, billboards, digital and radio. We maintain final approval of our licensees’ 
marketing campaigns to promote consistency in the look and feel of marketing efforts including our brand, domestically 
and abroad. We also work with a global intelligence consultant to gain a better understanding of local perceptions and 
media coverage of restaurants, generally, and our brand and our licensees, in particular, in international markets. (See 
Item 1A — Risk Factors — “If we are unable to protect the value of our brands and our reputation, sales at our 
restaurants may be negatively impacted, which may materially adversely affect our financial performance.”) 

12 

 
 
 
 
 
 
 
 
 
 
 
 
Seasonality and Quarterly Results 

While seasonal fluctuations generally do not have a material impact on our quarterly results, the year-over-year 
comparison of our quarterly results can be significantly impacted by the number and timing of new restaurant openings 
and associated preopening costs, the calendar days of the week on which holidays occur, the impact from inclement 
weather and other climatic conditions, the additional week in a 53-week fiscal year and other variations in revenues and 
expenses. As a result of these factors, our financial results for any quarter are not necessarily indicative of the results that 
may be achieved for the full fiscal year. 

Food Safety and Quality Assurance 

Our risk, food safety and quality assurance teams oversee food safety, nutritional and regulatory compliance in 

direct support of our restaurants and bakeries to ensure that safe, high quality foods are produced in a clean and safe 
environment. Our food safety systems are focused on preventing contamination and illness and complying with all 
regulatory requirements as well as industry standards. Our work and management processes are verified by routine 
internal and third-party health inspection audits and regulatory agency inspections. In addition, our bakery facilities 
conduct daily food safety and quality inspections and our plants operate under certified food safety and quality systems. 

In selecting suppliers, we look for key performance indicators relating to sanitation, operations and facility 
management, good manufacturing and agricultural practices, product protection, recovery and food security. In addition 
to measuring and testing food safety and security practices, we strive to ensure that all our food suppliers have annual 
food safety and quality system audits. Our restaurants and bakery facilities also follow regulatory guidelines required for 
conducting and managing ingredient and product traceability. We utilize a web-based notification and tracking solution 
to efficiently contact our restaurants and monitor our progress in the event of a voluntary or mandatory product 
withdrawal or recall. We utilize ozone cleaning systems for certain ingredients in our prep kitchens in order to provide 
an effective “green” sanitizing method that is consistent with our sustainability goals. (See Item 1A — Risk Factors — 
“Concerns relating to food safety, food-borne illness, pandemics and other diseases could reduce customer traffic to our 
restaurants, or cause us to be the target of litigation, which could materially adversely affect our financial performance.”) 

Government Regulation 

We are subject to numerous federal, state, local and foreign laws affecting our business. Each of our restaurants 

is subject to licensing and regulation by a number of government authorities, which may include alcoholic beverage 
control, health, sanitation, environmental, labor, immigration, zoning and public safety agencies in the state or 
municipality in which the restaurant is located. We are also subject to various environmental regulations, including water 
usage, sanitation disposal and transportation mitigation. During fiscal 2017, there were no material capital expenditures 
for environmental control facilities and no material expenditures for this purpose are anticipated. 

In addition to domestic regulations, our international business exposes us to additional regulations, including 
antitrust and tax requirements, anti-boycott legislation, import/export and customs regulations and other international 
trade regulations, privacy laws, the USA Patriot Act and the Foreign Corrupt Practices Act. (For a discussion of the 
potential impact on our business of a failure by us to comply with applicable laws and regulations, see Item 1A — Risk 
Factors — “Changes in, or any failure to comply with, applicable laws or regulations could materially adversely affect 
our ability to operate our restaurants and/or increase our cost to do so, which could materially adversely affect our 
financial performance.”) 

As a manufacturer and distributor of food products, we are subject to a comprehensive regulatory framework that 

governs the manufacture (including composition and ingredients), labeling, packaging and safety of food in the United 
States (“U.S”), including the Federal Food, Drug and Cosmetic Act, the Public Health Security and Bioterrorism 
Preparedness Response Act of 2002, the Federal Food Safety Modernization Act and regulations concerning nutritional 
labeling under the Patient Protection and Affordable Care Act of 2010 (“PPACA”). PPACA requires restaurant operators 
with twenty or more locations to make certain nutritional information available to customers. The nutritional disclosure 
requirements under PPACA are intended to preempt a patchwork of state and local laws regarding nutritional content 
disclosures that became prevalent over the past several years. Establishments covered by the nutritional disclosure 
requirements under PPACA currently have until May 7, 2018 to comply with the new rules. (See Item 1A — Risk 
Factors — “Our inability to respond appropriately to changes in consumer health and disclosure regulations could 
negatively impact our operations and competitive position, which could materially adversely affect our financial 
performance.”) 

13 

 
 
 
 
 
 
 
 
 
 
In order to serve alcoholic beverages in our restaurants, we must comply with alcoholic beverage control 

regulations which require each of our restaurants to apply to a state or other governmental alcoholic beverage control 
authority for licenses and permits to sell alcoholic beverages on the premises. Typically, licenses must be renewed 
annually and may be subject to penalties, temporary suspension or revocation for cause at any time. Alcoholic beverage 
control regulations impact many aspects of the daily operations of our restaurants, including the minimum ages of our 
patrons who consume and our staff members who serve these beverages, staff member alcoholic beverage training and 
certification requirements, hours of operation, advertising, wholesale purchasing and inventory control of these 
beverages, the seating of minors and the serving of food within our bar areas, special menus and events, such as happy 
hours, and the storage and dispensing of alcoholic beverages. Authorities in many jurisdictions routinely monitor 
compliance with alcoholic beverage laws. 

In addition, we are subject to dram shop statutes in most of the jurisdictions in which we operate, which generally 

provide a person injured by an intoxicated person the right to recover damages from an establishment that wrongfully 
served alcoholic beverages to the intoxicated person. We carry liquor liability coverage as part of our existing 
comprehensive general liability insurance. (For a discussion of the potential impact of a settlement or judgment in excess 
of our liability insurance coverage, see Item 1A — Risk Factors — “If we are unable to manage our business risks, costs 
associated with litigation and insurance could increase, which could materially adversely affect our financial 
performance.”) 

Various federal, state, local and foreign laws govern our operations and our relationships with our staff members, 

including such matters as minimum wages, breaks, exempt classifications, equal pay, overtime, tip credits, fringe 
benefits, leaves, safety, working conditions, provision of health insurance and citizenship or work authorization 
requirements. We are also subject to the regulations of the Department of Homeland Security, the U.S. Citizenship and 
Immigration Services and U.S. Immigration and Customs Enforcement. 

We are experiencing labor cost inflation as many jurisdictions have significantly increased their minimum wage, 

tip credit wage and other benefits. In addition to increasing the overall wages paid to our minimum wage and tip credit 
wage earners, these increases create pressure to increase wages and other benefits paid to other staff members who, in 
recognition of their tenure, performance, job responsibilities and other similar considerations, historically received a rate 
of pay exceeding the applicable minimum wage or minimum tip credit wage. We expect these trends will continue as 
minimum wages and minimum tip credit wages continue to rise and other benefits are mandated. (See Item 1A — Risk 
Factors — “We are experiencing significant labor cost inflation. If we are unable to offset higher labor costs, we will 
experience an increase in our cost of doing business, which will materially adversely impact our financial 
performance.”) 

Our facilities must comply with the applicable requirements of the Americans with Disabilities Act of 1990 
(“ADA”) and related federal, state and foreign statutes which prohibit discrimination on the basis of disability with 
respect to public accommodations and employment. Under the ADA and related state and local laws, we take steps to 
make our new or significantly remodeled restaurants, our corporate and bakery facilities and our websites readily 
accessible to disabled persons. We make reasonable accommodations for the employment of disabled persons as 
required by applicable laws. 

A significant number of our hourly restaurant staff members receive income from gratuities. In the United States, 

we participate voluntarily in a Tip Reporting Alternative Commitment (“TRAC”) agreement with the Internal Revenue 
Service (“IRS”). By complying with the educational and other requirements of the TRAC agreement, we reduce the 
likelihood of potential employer-only FICA tax assessments for unreported or underreported tips. We do not require tip 
pooling and rely on our staff members to accurately disclose the full amount of their tip income. Our reporting is based 
on the disclosures provided to us by such tipped staff members. 

We are subject to laws relating to information security, privacy, cashless payments and consumer credit, 

protection and fraud. An increasing number of governments and industry groups worldwide have established data 
privacy laws and standards for the protection of personal information (including social security numbers), financial 
information (including credit card numbers) and health information. We must continually update our information 
technology systems and staff member training in order to comply with these laws. In 2017, we appointed a Chief Privacy 
Officer to oversee compliance with such laws and regulations. (See Item 1A — Risk Factors — “Information technology 
system failures or breaches of our network security could interrupt our operations and subject us to increased operating 
costs, as well as to litigation and other liabilities, all of which could materially adversely affect our financial 
performance.”) 

14 

 
 
 
 
 
 
 
Trade Names, Trademarks and Other Intellectual Property 

We own various types of intellectual property and have applied to register trade names, logos, service marks, 

trademarks and copyrights (collectively, “Intellectual Property”) in the United States, Canada and in additional countries 
throughout the world in restaurant and bakery goods categories, among others. We regard our Intellectual Property, 
including without limitation “The Cheesecake Factory,” “Grand Lux Cafe,” “Rock Sugar Pan Asian Kitchen,” 
“RockSugar Southeast Asian Kitchen,” “The Cheesecake Factory Bakery,” “The Cheesecake Factory At Home” and 
“The Dream Factory,” as well as our trade dress, as having substantial value and as being important to our marketing 
efforts. Our policy is to pursue registration of our important Intellectual Property whenever commercially feasible and to 
vigorously oppose infringements of our Intellectual Property. The duration of Intellectual Property registrations varies 
from country to country, and we have not registered all of our tradenames in every country in which we now or in the 
future may do business. However, registrations of Intellectual Property are generally valid and may be renewed 
indefinitely as long as they are in use and/or their registrations are properly maintained. We have also registered various 
internet domain names, including “www.thecheesecakefactory.com,” “www.grandluxcafe.com,” 
“www.rocksugarkitchen.com” and “www.thecheesecakefactorybakery.com” as well as derivations of these and other 
domain names to include international country codes. (See Item 1A — Risk Factors — “Our failure to adequately protect 
our intellectual property could limit our ability to globally expand our brand, which could materially adversely affect our 
financial performance.”) 

Charitable Giving 

In 2001, we sponsored the formation of The Cheesecake Factory Oscar and Evelyn Overton Charitable 
Foundation (“Foundation”), a 501(c)(3) qualified, non-profit charitable organization. The Foundation was created as a 
means to give back to the communities that our restaurants serve, as well as to unite our staff members in charitable 
causes. Since the inception of its annual Invitational Charity Golf Tournament, the Foundation has raised $3.2 million, 
including $0.3 million in fiscal 2017, for the City of Hope Comprehensive Cancer Center, a leading research and 
treatment center for cancer, diabetes and other life-threatening diseases in Southern California. 

In fiscal 2017, over 3,000 of our staff members volunteered their time to the Foundation to serve more than 6,000 

holiday meals to low-income individuals and families in 13 Salvation Army centers across the United States at our 16th 
annual Thanksgiving Day Feast. Additionally, the Foundation provides sponsorships for teams comprised of our staff 
members who work directly with non-profit organizations in their communities to support a variety of local and national 
initiatives selected by our staff members. 

In addition to the efforts of the Foundation, the Company directly participates in the nationwide Harvest Food 
Donation Program by regularly donating surplus food from many of our restaurants to local food rescue operations for 
distribution to soup kitchens and shelters. Since the program’s inception in 2007, we have donated more than 4.3 million 
pounds of food, including approximately 470,000 pounds in fiscal 2017. Additionally, in fiscal 2017, we donated $0.2 
million to Feeding America®, the nation’s largest domestic hunger-relief organization, through sales of our Celebration, 
Pumpkin, Pumpkin Pecan and Peppermint Bark cheesecakes, bringing our total contributions to Feeding America to $4.4 
million over the past ten years. Our staff members also collected approximately 186,000 pounds of peanut butter 
nationwide in 2017 to support Feeding America’s annual campaign to bring awareness to and help fight domestic hunger 
by donating peanut butter to local food banks. 

We also partnered with the California Community Foundation to provide a method for our staff members to 
assist other staff members in need through our The Cheesecake Factory “HELP” fund, including those impacted by 
hurricanes Harvey, Irma and Maria. 

Employees 

As of January 2, 2018, we employed approximately 39,100 staff members, of which approximately 38,000 

worked in our restaurants, approximately 650 worked in our bakery operations and approximately 450 worked in our 
corporate center and restaurant field supervision organization. Our staff members are not covered by any collective 
bargaining agreements, and we consider our relations with our staff members to be favorable. Our focus on the 
development, engagement and retention of our staff and managers contributed to The Cheesecake Factory being named 
in February 2018, for the fifth year in a row, to Fortune magazine’s list of “100 Best Companies to Work For®,” among 
other human resources awards. 

15 

 
 
 
 
 
 
 
 
 
 
Executive Officers of the Registrant 

David Overton, age 71, serves as our Chairman of the Board and Chief Executive Officer. Mr. Overton co-

founded our predecessor company in 1972 with his parents, Oscar and Evelyn Overton. He is also a founding member 
and director of our Foundation. 

David M. Gordon, age 53, was appointed President of the Company in February 2013. Mr. Gordon joined our 

Company in 1993 as a Manager and held operational positions, including General Manager, Area Director of Operations, 
Regional Vice President and Chief Operating Officer prior to his appointment as President. He is also a director of our 
Foundation. 

Matthew E. Clark, age 48, was appointed Executive Vice President and Chief Financial Officer in 2017. Mr. 
Clark joined our Company in 2006 as Vice President of Strategic Planning and most recently oversaw the strategy, 
financial planning, treasury and risk management functions as Senior Vice President, Finance and Strategy. Earlier in his 
career, Mr. Clark held a number of finance positions of increasing responsibility at Groupe Danone, Kinko’s and The 
Walt Disney Company. He is also an advisory director of our Foundation. 

Max S. Byfuglin, age 72, serves as President of The Cheesecake Factory Bakery Incorporated, our bakery 
subsidiary. Mr. Byfuglin joined our bakery operations in 1982 and worked closely with our founders, serving in nearly 
every capacity in our bakery operations over the past 35 years. Mr. Byfuglin announced his retirement from the 
Company, on a date to be determined in Spring 2018. 

Debby R. Zurzolo, age 61, serves as our Executive Vice President, Secretary and General Counsel. Ms. Zurzolo 

joined our Company as Senior Vice President and General Counsel in 1999 and was appointed to her current positions in 
2003. From 1982 until joining the Company, she practiced law at Greenberg Glusker Fields Claman & Machtinger LLP 
in Los Angeles, California. As a partner with that firm, Ms. Zurzolo represented us on various real estate and other 
business matters. She is also a founding member and director of our Foundation. Ms. Zurzolo announced her retirement 
from the Company, effective April 12, 2018. 

ITEM 1A. 

RISK FACTORS 

An investment in our common stock involves risks and uncertainties. In addition to the information contained 

elsewhere in this Annual Report on Form 10-K and other filings that we make with the SEC, you should carefully read 
and consider the risks described below before making an investment decision. The occurrence of any of the following 
risks could materially harm our business, operating results, EPS financial position, cash flows and/or the trading price of 
our common stock (individually and collectively referred to as our “financial performance”). In addition, our actual 
financial performance could vary materially from any results expressed or implied by forward-looking statements 
contained in this report, in any of our other filings with the SEC and other communications by us, both written and oral, 
depending on a variety of factors, including the risks and uncertainties described below. It is not possible for us to 
predict all possible risks or the impact these factors could have on us or the extent to which any one factor, or 
combination of factors, may materially adversely affect our financial performance. 

Risks Related to Our Financial Performance 

The impact global and domestic economic conditions have on consumer discretionary spending could negatively 
impact our business and financial performance. 

Dining out is a discretionary expenditure that historically has been influenced by domestic and global economic 

conditions. These conditions include, but may not be limited to: unemployment, general and food-specific inflation, 
consumer confidence, consumer purchasing and saving habits, credit conditions, stock market performance, home 
values, population growth, wage rates and individual income and payroll tax policy. Material changes to governmental 
policy related to domestic and international fiscal concerns, and/or changes in central bank policies with respect to 
monetary policy, also could affect consumer discretionary spending. Any factor affecting consumer discretionary 
spending may influence customer traffic in our restaurants and average check, thus potentially having a material impact 
on our financial performance. General economic conditions are broadly expected to continue steady, including slow 
GDP and wage growth, similar to the growth experienced in recent years; however, recent fiscal proposals and 
regulatory and policy changes could cause economic conditions to differ from recent years and/or the existing forecasts. 
Also, while we anticipate changes to U.S. federal tax law resulting from the Tax Cuts and Jobs Act, signed into law on 
December 22, 2017, to have a generally favorable impact on our net income margin, the effect of these changes on the 

16 

 
 
 
 
 
 
 
 
 
 
 
macro-economy over time is difficult to forecast. If these changes cause higher inflation, higher interest rates or impact 
the economy in other unforeseen ways, our financial performance could suffer. Additionally, interest rates are widely 
expected to continue to increase in the United States going forward. These potential changes to the recent fiscal and 
monetary trends could alter consumer behavior, which in turn could materially affect customer traffic and spending in 
our restaurants and overall financial performance. 

Our financial performance may be materially adversely affected if we are unable to grow comparable restaurant 
sales. 

Changes in comparable restaurant sales occur due to variations in customer traffic and in average check. 
Customer traffic and average check may be impacted by menu price increases or decreases and/or changes in menu mix. 
Our strategy is to increase comparable restaurant sales by stabilizing customer traffic and growing average check. If we 
fail to achieve comparable restaurant sales growth or incur a decrease, and our costs also increase, remain flat, or 
decrease but by less than the decrease in comparable restaurant sales, the effect, over time, would be to spread costs 
across a lower level of sales, which could materially adversely affect our financial performance. 

Changes in customer traffic are impacted by a variety of factors, including macroeconomic conditions that 
impact consumer discretionary spending, perception of our concepts’ offerings in terms of quality, price, value and 
service, changes in consumer eating habits, irregular and increasingly volatile weather conditions, demographic, 
economic and other adverse changes in the trade areas in which our restaurants are located and changes in the regulatory 
environment. 

We compete directly and indirectly for customer traffic with national and regional casual dining restaurant 

chains, as well as independently-owned restaurants. The casual dining segment has been experiencing traffic declines, 
resulting in a more difficult environment in which to stabilize customer traffic. In addition, we face competition from 
quick-service restaurants, home delivery services, mobile food service, grocery stores and meal kits that are increasing 
their quality and variety of food products in response to consumer demand. We believe that many consumers remain 
focused on value, and if other restaurant operators are able to promote and deliver a higher degree of perceived value 
through heavy discounting or other methods, our customer traffic may be negatively impacted. Some of these 
competitors have significantly greater resources to market aggressively to customers, which could result in decreased 
market share. Our financial performance could be materially adversely affected if we are not successful in stabilizing 
current levels of customer traffic. 

We utilize menu price increases to help offset inflation of key operating costs. However, our menu price 
increases may be insufficient to entirely absorb or offset increased costs and, if not accepted by customers, menu price 
increases could result in reduced customer traffic, which could negatively impact our ability to grow comparable 
restaurant sales and materially adversely affect our financial performance. 

Our menu mix could be materially adversely affected if our customers purchase fewer menu items or lower cost 
menu items in order to reduce their check spend. Unfavorable menu mix shifts could reduce average check, negatively 
impacting our ability to grow comparable restaurant sales, which could materially adversely affect our financial 
performance. 

If we are unable to protect the value of our brands and our reputation, sales at our restaurants may be negatively 
impacted, which may materially adversely affect our financial performance. 

Our reputation for quality and breadth of menu items and bakery products significantly contributes to the total 

experience that customers enjoy in our restaurants. We must protect and grow the value of our brands domestically and 
globally to continue to be successful in the future. 

If we experience negative publicity, regardless of any factual basis, relating to food quality, restaurant facilities, 

customer complaints or litigation, alleging injury or food-borne illnesses, food tampering or contamination or poor 
health inspection scores, sanitary or other issues with respect to food processing by us or our suppliers, the condition of 
our restaurants, labor relations, any failure to comply with applicable regulations or standards, allegations of harassment 
or other negative publicity, then sales at our restaurants may be adversely impacted, which could materially adversely 
affect our financial performance. The widespread use of social media can increase the scope and speed of dissemination 
of adverse content, whether accurate or not, and hamper our ability to promptly correct misrepresentations or otherwise 

17 

 
 
 
 
 
 
 
 
 
 
respond effectively to negative publicity, which could harm the value of our brand and materially adversely affect our 
financial performance. (See Item 1A — Risk Factors — “Any inability to effectively use and manage social media, and 
to respond to negative social media, could harm our marketing efforts as well as our reputation, which could materially 
adversely affect our restaurant sales and financial performance.”) 

Our inability to anticipate and react effectively to changes in the costs of key operating resources, including food, 
utilities, and other supplies and services, may increase our cost of doing business, which may materially adversely 
affect our financial performance. 

We negotiate short-term and long-term agreements for some of our principal commodity, supply and equipment 
requirements, such as cream cheese, depending on market conditions and expected demand. We strategically enter into 
long-term fixed pricing agreements for certain dairy items when available and pricing conditions are favorable, and we 
continue to evaluate the possibility of entering into similar arrangements for additional commodities. We also 
periodically evaluate hedging vehicles, such as direct financial instruments, to assist us in managing our risk and 
variability in these categories. Although these vehicles and markets may be available to us, as of the end of our 2017 
fiscal year, we had chosen not to enter into such contracts due to pricing volatility, excessive risk premiums, hedge 
inefficiencies or other factors. Where we had not entered into long-term contracts, commodities can be subject to 
unforeseen supply and cost fluctuations, which at times may be significant. Additionally, the cost of commodities subject 
to governmental regulation, such as dairy and corn, can be even more susceptible to price fluctuation than other 
products. 

While we strive to engage in a competitive bidding process for our principal commodity, supply, service and 
equipment requirements, because certain of these products and services may only be available from a few vendors or 
service providers, we may not always be able to do so. Because of this lack of competition, we may be vulnerable to 
excessive price demands, especially as they relate to the cost of products or services that are critical to our profitability. 
Our financial performance could be materially adversely affected if we are unable to effectively manage the cost of our 
principal commodity, supply, service and equipment requirements. 

In those markets that are de-regulated, we engage in a competitive bidding process for our utility requirements. If 

this process yields favorable bid results, we may enter into utility supply agreements for certain of our restaurants. 
Although such supply agreements can vary in length, historically the majority have been for one-year terms. Also, 
resources that we may purchase on the international market are subject to fluctuations in cost and availability, which 
could result from a variety of factors, including the value of the U.S. dollar relative to other currencies, tariffs and 
fluctuating global demand. Also, our suppliers may be impacted by increased costs to produce and transport resources 
that we use in our restaurants and bakeries, which could increase our cost for such commodities. 

Certain products and ingredients commonly used in food preparation have recently come under scrutiny for 

possibly posing social and environmental risks, such as from an animal welfare and sustainability perspective. We have 
identified some of these products and ingredients in our supply chain and have adopted a comprehensive Sustainable 
Sourcing Policy under which we commit to a buying preference in our supply by 2025, or sooner where practicable, for 
products and ingredients that are sustainably grown and harvested and which do not have negative social impact, and for 
products from animals that are humanely raised and processed (“sustainable products”). While we are committed to 
implementing these changes in as timely and commercially feasible manner as possible, there is a risk that some of our 
products or ingredients may become the subject of adverse media attention before we are able to do so. Additionally, 
while we make significant efforts to ensure we will have a sufficient ongoing supply of sustainable products at a 
reasonable cost, since there is currently a smaller market for certain of these products, they may be especially susceptible 
to cost volatility and supply fluctuations. We cannot be certain that our supply and cost mitigation efforts or commitment 
to purchase sustainable products will be successful at all times. 

While we try to partially offset increases in the costs of key operating resources by gradually raising prices for 

our menu items and bakery products, and employing more efficient purchasing practices, productivity improvements and 
greater economies of scale, there can be no assurance that we will be able to do so in the future. (See Risk Factor — 
“Our financial performance may be materially adversely affected if we are unable to grow comparable restaurant sales.”) 
Our financial performance could be materially adversely affected if we are unable to anticipate and effectively respond 
to increases in our operating costs. 

18 

 
 
 
 
 
 
 
 
We are experiencing significant labor cost inflation. If we are unable to offset higher labor costs, we will 
experience an increase in our cost of doing business, which will materially adversely impact our financial 
performance. 

Increases in minimum wages and minimum tip credit wages, extensions of personal and other leave policies, 

other governmental regulations affecting labor costs, and a diminishing pool of potential staff members as the 
unemployment rate continues to fall and legal immigration is restricted, especially in certain localities, could materially 
adversely affect our financial performance. We operate in many jurisdictions where the minimum wage and other 
benefits are significantly higher than the United States federal requirements, and in such areas our staff members receive 
minimum compensation equal to the jurisdiction’s minimum requirements. In other geographic areas, some of our staff 
members may be paid a tip credit wage that is supplemented by gratuities received from our customers. Many 
jurisdictions significantly increased their minimum wage, tip credit wage and other benefits, while others and the United 
States federal government also are contemplating similar increases over time. In addition to increasing the overall wages 
paid to our minimum wage and tip credit wage earners, these increases create pressure to increase wages and other 
benefits paid to other staff members who, in recognition of their tenure, performance, job responsibilities and other 
similar considerations, historically received a rate of pay exceeding the applicable minimum wage or minimum tip credit 
wage. Because we employ a large workforce, minimum wage and tip credit wage increases, as well as increases in other 
benefits, have a particularly significant impact on our labor costs. Our vendors, contractors and business partners are 
similarly impacted by such wage and benefit inflation, and many have or will increase our cost for goods, construction 
and services in order to offset their increasing labor costs. We expect these trends will continue as minimum wages and 
minimum tip credit wages continue to rise and other benefits, such as increasing leave policies, are mandated. 

Our labor expenses include a significant amount of costs related to our self-insured health and dental benefit 

plans. Health care costs continue to rise and are especially difficult to project. Material increases in costs associated with 
medical claims, or an increase in the severity or frequency of such claims, may cause health care costs to vary 
substantially from quarter-to-quarter and year-over-year. We mitigate these costs by carrying stop loss coverage. We 
also offer a variety of health plans to our staff members, including lower cost high deductible health plans, with an 
option for participants to contribute to a personal health savings account (“HSA”), to help mitigate these costs. However, 
given the unpredictable nature of actual health care claims trends, including the severity or frequency of claims, in any 
given year our health care costs could significantly exceed our estimates, which could materially adversely affect our 
financial performance. 

A great deal of uncertainty exists with respect to the future of the Patient Protection and Affordable Care Act as 
amended by the Health Care and Education Affordability Reconciliation Act of 2010 (“PPACA”) and such uncertainty 
makes planning difficult year over year. Any significant changes to the healthcare insurance system, including a 
dismantling of PPACA in whole or in part and/or implementation of a supplementary and/or replacement healthcare 
insurance system, could impact our healthcare costs. Material increases in healthcare costs could materially adversely 
affect our financial performance. 

While we try to offset increases in the cost of labor by gradually raising prices for our menu items and bakery 

products, and employing more efficient purchasing practices, productivity improvements and greater economies of scale, 
there can be no assurance that we will be able to do so in the future. (See Item 1A — Risk Factors — “Our financial 
performance may be materially adversely affected if we are unable to grow comparable restaurant sales.”) If we are 
unable to anticipate and respond to increases in our labor costs, our financial performance could be materially adversely 
affected. 

If we are unable to secure an adequate number of high quality sites for future restaurant openings, the growth of 
our concepts may be adversely impacted, which could materially adversely affect our financial performance. 

Our financial performance depends on the availability and selection of high quality sites that meet our criteria. 

The number and timing of new restaurants opened during any given period, and their associated contribution to financial 
growth for the period, will depend on a number of factors including, but not limited to: 

• 
• 
• 

unforeseen delays due to market conditions; 
the identification and availability of high quality locations; 
an increase in competition for available premier locations; 

19 

 
 
 
 
 
 
 
 
• 

• 
• 
• 
• 

• 

• 

• 
• 
• 
• 
• 

the influence of consumer shopping trends on the availability of sites in traditional locations, such as premier 
shopping centers; 
acceptable lease terms and the lease negotiation process; 
the availability of suitable financing for our landlords; 
the financial viability of our landlords; 
timing of the delivery of the leased premises to us from our landlords in order to perform build-out construction 
activities; 
the ability of our landlords and us to obtain all necessary governmental licenses and permits, and consents of 
third parties, on a timely basis to construct and operate our restaurants; 
our ability to successfully manage the complex design, construction and preopening processes for our highly 
customized restaurants; 
the availability and/or cost of raw materials and labor used in construction; 
the availability of qualified tradespeople in the local market; 
any unforeseen engineering or environmental problems with the leased premises; 
adverse weather or other delays during the construction period; and 
political uncertainty. 

Our inability to obtain an adequate number of suitable sites for future restaurant openings could materially 

adversely affect our financial performance. 

We may incur additional costs if we are unable to renew our restaurant leases on similar terms and conditions, or 
at all, or to relocate our restaurants in certain trade areas, which could materially adversely affect our financial 
performance. 

We currently lease all of our restaurant premises and, although we remain flexible to other arrangements, we 

currently plan to continue to lease our restaurant locations in the future. Some of our leases have terms that will expire in 
the next few years and beyond. While many of these leases include renewal options, some do not. While lease 
expirations allow us to opportunistically evaluate the possibility of relocating certain restaurants to higher quality sites 
and trade areas over time, doing so may involve additional costs, such as increased rent and other expenses related to 
renegotiating the terms of occupancy of an existing lease, and the costs to relocate and develop a replacement restaurant 
if we choose not to renew a lease, or are unable to do so, on favorable terms in a desirable location. In addition, we may 
elect to terminate certain leases prior to their expiration dates in order to improve financial performance in certain trade 
areas over the long term. However, we may be unable to negotiate favorable terms for such early terminations. 
Additional costs related to expiring restaurant lease terms, our inability to terminate certain restaurant leases under 
favorable terms, or the unavailability of suitable replacement locations could materially adversely affect our financial 
performance. 

Our financial performance could be materially adversely affected if we fail to retain, or effectively respond to a 
loss of, key executives. 

The success of our business continues to depend in critical respects on the contributions of David Overton, our 

founder, Chairman of the Board and Chief Executive Officer, and other senior executives of the Company. The 
departure of Mr. Overton or other senior executives could have a material adverse effect on our business and long-term 
strategic plan. We have a succession plan that includes short-term and long-term planning elements intended to allow us 
to successfully continue operations should any of our senior management become unavailable to serve in their respective 
roles. However, there is a risk that we may not be able to implement the succession plan successfully or in a timely 
manner or that the succession plan will not result in the same financial performance we currently achieve under the 
guidance of our existing executive team. 

If we are unable to successfully recruit and retain qualified restaurant management and operating personnel in 
an increasingly competitive market, we may be unable to effectively operate and grow our business and revenues, 
including executing on our plans for domestic and international expansion, which could materially adversely 
affect our financial performance. 

We must continue to attract, retain and motivate a sufficient number of qualified management and operating 
personnel to maintain consistency in the quality of our restaurants, both domestically and internationally. Qualified 
management and operating personnel are currently in high demand. If we are unable to attract and retain qualified 
people, our restaurants could be short staffed, we may be forced to incur overtime expenses, and our ability to operate 
and expand our concepts effectively could be limited. In addition, we continue to require the services of our senior 

20 

 
 
 
 
 
 
 
 
management and operating personnel to support our international expansion efforts. If we are unable to recruit and train 
managers to work at restaurants operated by our international licensees while adequately maintaining sufficient numbers 
of managers for our Company-owned locations, the quality of our operations may suffer, the reputation of our brand may 
be harmed and our ability to effectively grow our business may be hindered, any of which could materially adversely 
affect our financial performance. 

Any inability to offer long-term equity incentive compensation may harm our ability to retain key staff members, 
which could materially adversely affect our operations and financial performance. 

As part of a competitive compensation package, we grant equity awards to key staff members, including our 

executives and our General Managers and Executive Kitchen Managers who run our restaurants. From time to time, we 
may ask our stockholders to approve additional shares in our equity compensation plan to allow us to continue to grant 
equity awards as part of our compensation packages. Stockholder advisory groups utilize guidelines to issue voting 
recommendations intended to influence stockholder votes regarding approval of proxy proposals. If we are unable to 
meet the formulae required to obtain favorable recommendations or otherwise are unable to receive stockholder support 
for our share increase proposals, our ability to use equity compensation to incentivize our staff will be materially 
adversely affected. In addition, the Tax Cuts and Jobs Act of 2017 eliminated our ability to deduct certain performance-
based compensation, prompting us to re-examine the structure of our current performance-based compensation plan. If 
we are unable to grant equity compensation awards at a competitive level, we would need to offer equally compelling 
alternatives to supplement our compensation, including long-term cash compensation plans, or to significantly increase 
short-term cash compensation, in order to continue to attract and retain key personnel. If we are required to use these 
alternatives, our compensation costs could increase significantly, which would materially adversely affect our financial 
performance. 

Any inability to effectively use and manage social media, and to respond to negative social media, could harm our 
marketing efforts as well as our reputation, which could materially adversely affect our restaurant sales and 
financial performance. 

Social media provides a powerful medium for consumers, staff members and others to communicate their 

approval of or displeasure with a business. This aspect of social media is especially challenging because it allows any 
individual to reach a broad audience with an ability to respond or react, in near real time, with comments that are often 
not filtered or checked for accuracy. If we are unable to quickly and effectively respond, any negative publicity could 
“go viral” causing nearly immediate and potentially significant harm to our brand and reputation, whether or not 
factually accurate. 

Our marketing strategy includes an emphasis on social media. As social media continues to grow in popularity, 

many of our competitors have expanded and improved their use of social media, making it more difficult for us to 
differentiate our social media messaging. As a result, we need to continuously innovate and develop our social media 
strategies in order to maintain broad appeal. 

If we do not appropriately use and manage our social media strategies, our marketing efforts in this area may not 

be successful, and any failure (or perceived failure) to effectively respond to negative or potentially damaging social 
media, whether accurate or not, could damage our reputation, which could materially adversely affect our restaurant 
sales and financial performance. 

Concerns relating to food safety, food-borne illness, pandemics and other diseases could reduce customer traffic 
to our restaurants, or cause us to be the target of litigation, which could materially adversely affect our financial 
performance. 

We face food safety risks, including the risk of food-borne illness and food contamination (including allergen 
cross contamination), which are common both in the restaurant industry and the food supply chain. While we dedicate 
substantial resources and provide training to ensure the safety and quality of the food we serve, these risks cannot be 
completely eliminated. Additionally, we rely on our network of suppliers to properly handle, store and transport our 
ingredients for delivery to our restaurants. Any failure by our suppliers, or their suppliers, could cause our ingredients to 
be contaminated, which could be difficult to detect and put the safety of our food in jeopardy. We freshly prepare our 
menu items at our restaurants, which may put us at greater risk for food-borne illness and food contamination outbreaks 
than some of our competitors who use processed foods or commissaries to prepare their food. The risk of food-borne 

21 

 
 
 
 
 
 
 
 
 
illness also may increase whenever our menu items are served outside of our control, such as by third-party food 
delivery services, customer take out or at catered events. 

Adverse publicity or news reports, regardless of accuracy, regarding food quality or safety issues, illness, injury, 

recalls, health concerns, government or industry findings concerning food products served by us or our licensees, or 
issues stemming from the operation of our restaurants or bakeries, restaurants operated by our licensees, third parties 
with whom we may co-brand products or who sell or distribute our products, or third parties we may use to procure 
materials used in our business, or generally in the food supply chain, could be damaging to the restaurant industry 
overall and specifically harm our brand and reputation, which in turn could materially adversely affect our financial 
performance. 

If a pathogen, such as Ebola, “mad cow disease,” “SARS,” “swine flu,” avian influenza, norovirus or other virus 

or bacteria, such as salmonella or E.coli, or if parasites or other toxins infect the food supply (or are believed to have 
infected the food supply), the demand, availability and price of certain food items may be adversely impacted. 
Additionally, if our customers or staff members become infected with a pathogen which was actually or claimed to be 
contracted at our restaurants, customers may avoid our restaurants or it may become difficult to adequately staff our 
restaurants, the occurrence of either or both of which may materially adversely affect our financial performance. Any 
adverse food safety occurrence may result in litigation against us by customers, governmental authorities and others. 
Although we carry liability and other insurance coverage to mitigate against these risks, not all risks of this nature are 
fully insurable and, even if insured, the negative publicity associated with such an event may cause a decrease in 
customer patronage which may materially adversely affect our financial performance. 

In addition to selling products throughout the world through various distribution channels, including, without 

limitation, supermarkets, mass market retailers, club stores and various other food service and retail channels, our two 
bakery facilities are the only sources of most of our baked desserts to our restaurants. If any of our bakery products 
becomes subject to a product recall or market withdrawal, whether voluntary or involuntary, our costs to conduct such 
recall or market withdrawal could be significant, restaurant sales as well as third-party sales of bakery product may be 
reduced and our reputation could be harmed, which could materially adversely affect our financial performance. 

In addition, any adverse food safety event could result in mandatory or voluntary product withdrawals or recalls, 

regulatory and other investigations, and/or criminal fines and penalties, any of which could disrupt our operations, 
increase our costs, require us to respond to findings from regulatory agencies that may divert resources and assets, and 
result in potential civil fines and penalties as well as other legal action, which could materially adversely affect our 
financial performance. 

Information technology system failures or breaches of our network security could interrupt our operations and 
subject us to increased operating costs, as well as to litigation and other liabilities, all of which could materially 
adversely affect our financial performance. 

We rely heavily on our in-restaurant and enterprise-wide computer systems and network infrastructure across our 

operations (“Cyber Environment”), which could be vulnerable to various risks. The efficient management of our 
operations depends upon our ability to protect our Cyber Environment against damage from physical theft, casualties 
such as fire, power loss, telecommunications failure or other catastrophic events, as well as from internal and external 
security breaches, denial of service attacks, viruses, worms, malware, breaches of the algorithms we and our third-party 
service providers use to encrypt and protect data, including customer transaction and credit card data, and other 
disruptive problems caused by hackers or others who intentionally target Cyber Environment vulnerabilities of 
companies such as ours (collectively, “security incidents”). We employ both internal resources and external consultants 
to conduct auditing and testing for weaknesses in our Cyber Environment to reduce the likelihood of any security 
incident. In addition, we developed a multi-discipline security incident response plan to help ensure that our executives 
are fully and accurately informed and manage, with the help of content experts, the discovery, investigation and auditing 
of, and recovery from any security incidents. However, we can provide no assurance that these measures will be 
successful in preventing losses in the event of a security incident. 

Also, our international licensees have access to certain elements of our intellectual property within their Cyber 

Environment and may not have developed processes to secure their systems and equipment against a security incident or 
maintain discovery, investigation, auditing and recovery protocols that are as robust as our own, or have the ability to 
respond to a security incident to the same extent and as timely. Available cyber-risk insurance coverage and policy limits 
may not adequately cover or compensate us in the event of a security incident. Our financial performance may be 
materially adversely affected if our operations are interrupted by a security incident from which we are not able to 

22 

 
 
 
 
 
 
 
 
promptly and fully recover, if any cyber-risk insurance is unable to fully address our losses, and/or if we become 
subjected to litigation or regulatory action because of such an incident. 

Our inability to maintain a secure environment for customers’ and staff members’ personal data could harm our 
reputation and result in litigation against us, which could materially adversely affect our financial performance. 

We receive and maintain certain personal information about our customers and staff members. For example, we 
transmit confidential credit card information in connection with credit card transactions, and we are required to collect 
and maintain certain personal information in connection with our employment practices, including the administration of 
our benefit plans. Our collection and use of this information may be regulated by U.S. federal, state and local and foreign 
laws and regulations. If a security incident occurs involving loss or inappropriate access to or dissemination of such 
personal information, we may become liable under applicable law for damages (including statutory damages) and incur 
penalties and other costs to remedy such incident. Depending on the facts and circumstances of such an incident, these 
damages, penalties and costs could be significant and could exceed applicable coverage limits under available insurance 
policies, if any. Such an event also could harm our reputation and result in litigation against us. Any of these results 
could materially adversely affect our financial performance. 

Our ability to accept credit cards as payment in our restaurants and for online gift card orders depends on us 

remaining compliant with standards set by the PCI Security Standards Council (PCI). These standards require certain 
levels of Cyber Environment security and procedures to protect our customers’ credit card and other personal 
information. We continue to evaluate additional security enhancements and have implemented end-to-end encryption 
and tokenization technology, PKI that only permits known computing assets access to our network, and Intrusion 
Detection and Intrusion Prevention (IDS/IPS) that scans data in transit detecting and preventing the execution of harmful 
code. However, we can provide no assurance that our security measures will be successful in the event of an attempted 
or actual security incident. If these security measures are not successful, we may become subject to litigation or the 
imposition of regulatory penalties, which could result in negative publicity and significantly harm our reputation, either 
of which could materially adversely affect our financial performance. 

Our failure to adequately protect our intellectual property could limit our ability to globally expand our brand, 
which could materially adversely affect our financial performance. 

We own and have applied to register trade names, logos, service marks, trademarks, copyrights and other 
intellectual property (collectively, “Intellectual Property”), including The Cheesecake Factory®, The Cheesecake Factory 
Bakery®, The Cheesecake Factory At Home™, Grand Lux Cafe®, Rock Sugar Pan Asian Kitchen®, and RockSugar 
Southeast Asian Kitchen® in the United States and in additional countries throughout the world. Our Intellectual 
Property is valuable to our business and requires continuous monitoring to protect. We protect our Intellectual Property 
in a variety of ways, including by contract and by registration in the United States and in various other countries 
throughout the world. We regularly and systemically search for misappropriations of our Intellectual Property and seek 
to enforce our rights whenever appropriate to do so; however, we cannot be assured of success in every case and cannot 
possibly find all infringing uses of our Intellectual Property. Furthermore, we have not registered all of our Intellectual 
Property throughout the world, as doing so may not be feasible because of associated costs, various foreign trademark 
law prohibitions or registrations by others. Our inability to effectively protect our Intellectual Property domestically or 
internationally could limit our ability to globally expand our brand thereby materially adversely affecting our financial 
performance. 

We face a variety of risks related to our international expansion and global brand development efforts that could 
negatively affect our brand, require additional infrastructure to support such efforts, and expose us to additional 
liabilities under foreign laws, any of which could materially adversely affect our financial performance. 

International operations have a unique set of risks that differ from country to country, and can include, among 
other risks, political instability, governmental corruption, social, religious and ethnic unrest, anti-American sentiment, 
delayed and potentially less effective ability to respond to a crisis occurring internationally, changes in global economic 
conditions (such as currency valuation, disposable income, climate change, unemployment levels and increases in the 
prices of commodities and labor), the regulatory environment, immigration, labor and pension laws, income and other 
taxes, consumer preferences and practices, as well as changes in the laws and regulations governing foreign investment, 
joint ventures or licensing arrangements in countries where our restaurants or licensees are located, the financial stability 
and wherewithal of our licensees, and local import controls. 

23 

 
 
 
 
 
 
 
 
 
The products and services offered at our international Company-owned and licensed restaurants may be 

negatively affected by factors outside of our control, including, but not limited to: 

• 

• 
• 

• 
• 
• 

• 
• 

difficulties in achieving the consistency of product quality and service as compared to restaurants we operate in 
the United States; 
changes to our recipes required by cultural norms; 
inability to obtain, at a reasonable cost, adequate and reliable supplies of ingredients and products necessary to 
execute our diverse menu; 
availability of experienced management to operate international restaurants according to our domestic standards; 
changes in economic conditions of our licensees, whether or not related to the operation of our restaurants; 
differences, changes or uncertainties in economic, regulatory, legal, immigration, social, climatic, and political 
conditions, including the possibility of terrorism, social unrest, trade embargos and/or trade restrictions, which 
may delay our international expansion, result in periodic or permanent closure of foreign restaurants, affect our 
ability to supply our international restaurants with necessary supplies and ingredients and affect international 
perception of our brand; 
foreign currency exchange rate fluctuations; and 
currency fluctuations, trade restrictions, taxes or tariffs adversely affecting our or our licensees’ ability to import 
goods from the United States and other parts of the world that are required for operating our branded restaurants, 
including our cakes which are wholly manufactured in the United States. 

Our international licensees are authorized to operate The Cheesecake Factory® restaurant concept using certain of 
our intellectual property and systems, and to provide our branded food and bakery products directly to customers in The 
Cheesecake Factory restaurants opened in the licensed trade areas. We provide extensive and detailed training to our 
licensees so their staff members may be able to effectively execute our operating processes and procedures and 
periodically audit their performance and adherence to our requirements. However, since we do not operate these 
restaurants directly, we can provide no assurance that our licensees will adhere to our operating standards in the same 
manner as we would were such restaurants operated directly by us. 

If we or our licensees have difficulty operating our international restaurants effectively, or if we or they fail to 

receive an adequate return on investment, and these difficulties are attributed to us or our brand, our reputation and brand 
value could be harmed, our revenues from these restaurants could be diminished, and our international growth may be 
slowed, any of which could materially adversely affect our financial performance. 

In order to support our international expansion, our bakeries supply certain of our bakery products to our branded 

international restaurants. In order to supply bakery products to these restaurants, we must adapt certain recipes to 
eliminate locally prohibited ingredients, comply with labeling requirements that differ from those in the United States, 
and maintain certifications required to export to such countries. In addition, unexpected events outside of our control, 
such as trade restrictions, import and export embargos, governmental shutdowns and disruptions in shipping, may affect 
our ability to transport adequate levels of our bakery products to our international restaurants, for which we are the sole 
source of supply. A failure to adequately supply bakery products to our internationally branded restaurants could affect 
the customer experience at those restaurants, resulting in decreased sales, and could, depending upon the reason for the 
failure, trigger contractual defaults on our part, any of which could materially adversely affect our financial performance. 

As we continue the international expansion of our brand, we must comply with regulations and legal 
requirements, including those related to immigration and the protection of our Intellectual Property. Additionally, we 
must comply with domestic laws affecting U.S. businesses that operate internationally, including the Foreign Corrupt 
Practices Act and anti-boycott laws, and with foreign laws in the countries in which we expand our restaurants. (See 
Item 1A — Risk Factors —“Changes in, or any failure to comply with, applicable laws or regulations could materially 
adversely affect our ability to operate our restaurants and/or increase our cost to do so, which could materially adversely 
affect our financial performance.”) Our financial performance may also be materially adversely affected by liabilities, 
costs and expenses we may incur in the event we become subject to lawsuits or other legal actions resulting from our 
acts or omissions or those of our licensees. There can be no assurance that any insurance coverage or contractual 
indemnification would be effective to protect against such liabilities. 

24 

 
 
 
 
 
 
 
 
Our strategic relationship with Fox Restaurant Concepts LLC (“FRC”) might not yield the anticipated benefits, 
and we may lose some or all of our investment, which could materially adversely affect our financial 
performance. 

During fiscal 2016, we entered into a strategic relationship with FRC with respect to two of its brands, North 
Italia and Flower Child. Under the terms of the agreements, we made initial minority equity investments in, and have 
and will continue to provide ongoing growth capital for, these concepts. We have the right, and an obligation if certain 
financial, legal and operational conditions are met, to acquire the remaining interest in either or both of these concepts in 
the next two to four years. 

Inherent in our investment is a risk that either or both concepts will not be successful or will fail to grow as 
quickly as we projected. In any such event, we may not realize return on investment at least equal to that which we 
would have realized through other opportunities and risk losing some or all of our investment. While we do not 
anticipate that we will need to incur debt to fund our ongoing growth capital commitments during the investment period, 
we might incur indebtedness should we ultimately acquire one or both concepts. If we incur debt, depending on the level 
of our indebtedness, we could experience important consequences to our business, such as reduced flexibility to respond 
to changing business and economic conditions and increased borrowing costs. There can be no assurance that we will 
acquire either majority or full ownership of either concept. If we do eventually acquire either or both concepts, we may 
be unable to successfully integrate the business(es) into our operations, and there can be no assurance that we will realize 
the benefits we anticipate in connection with such an acquisition. If we lose some or all of our investment in one or both 
of these concepts, our financial performance could be materially adversely affected. 

We are selectively pursuing and continue to evaluate developing, investing in or acquiring new restaurant 
concepts, expansion of The Cheesecake Factory At HomeTM brand to other retail opportunities and other 
initiatives which may create risks to our business that could materially adversely affect our financial 
performance. 

We are selectively pursuing and continue to evaluate other means to leverage our competitive strengths, 
including developing, investing in or acquiring new restaurant concepts, expansion of our brands to other retail 
opportunities and/or other initiatives. Any involvement in any such development, investment arrangement, acquisition, 
expansion of our brand or other initiative, may create inherent risks, including, without limitation: 

• 

• 
• 

• 
• 
• 

• 

• 
• 

• 

damaging our reputation if retail products bearing our brand are not of the same value and quality that our 
customers associate with our brand; 
dilution of the goodwill associated with our brand as it becomes more common and increasingly accessible; 
inaccurate assessment of value, growth potential, weaknesses, liabilities, contingent or otherwise, and expected 
profitability of such ventures; 
inability to achieve any anticipated operating synergies or economies of scale; 
potential loss of key personnel of any acquired business; 
challenges in successfully integrating, operating and managing an acquired business or venture and its 
workforce and instilling our company culture in new management and staff; 
difficulties in aligning enterprise management systems, compensation and benefit plans and policies and 
procedures; 
unforeseen changes in the market and economic conditions affecting the acquired business or venture; 
possibility of impairment charges if an acquired business or venture does not meet the performance 
expectations upon which the acquisition price was based; and 
diversion of management’s attention and focus from existing operations to the integration of the acquired or 
merged business and its personnel or to the expansion of the brand to non-restaurant items. 

If we do not appropriately scale our infrastructure in a timely manner we may be unable to respond to and 
support our domestic or international opportunities for growth, which could materially adversely affect our 
financial performance. 

We continually evaluate the appropriate level of infrastructure necessary to support our operational and 

development plans, including our domestic and international expansion. If market conditions improve and we are able to 
identify enough high quality sites to significantly increase the planned number of new restaurant openings in the future, 
we may be unable to scale or manage the growth of our corporate and field supervision infrastructure in the short term to 

25 

 
 
 
 
 
 
 
 
appropriately support our expansion. Likewise, if sales decline, we may be unable to reduce our infrastructure quickly 
enough to prevent sales deleverage which would materially adversely affect our financial performance. 

Our international license agreements require us to provide training and support to our licensees for their 
development and operation of The Cheesecake Factory restaurants. We have dedicated certain corporate personnel to 
international development and continue to utilize the talents of existing management, as we grow our international 
licensing and operations infrastructure. In addition, one of the most important aspects of our restaurant operations is our 
ability to deliver dependable, quality service by experienced staff members who can execute our concepts according to 
our high standards. This may require training our licensees’ management in the United States and our licensees’ staff 
members in the licensed territories, as well as providing support in the selection and development of restaurant sites, 
product sourcing logistics, technological systems, and menu modification. If we are unable to provide the appropriate 
level of infrastructure support to our international licensees, including due to a lack of available personnel or due to 
foreign or domestic governmental restrictions on travel or on the ability of our staff members to provide training in 
licensed countries or our licensees’ staff members to receive training domestically, or due to self-imposed restrictions on 
travel of our staff members as a result of terrorism or other political unrest in areas in which our licensees operate, our 
contractual relationships and future international expansion opportunities may be harmed resulting in an adverse effect 
on our financial performance. 

Our failure or inability to develop and grow other branded concepts could materially adversely affect our 
financial performance. 

Our ability to develop and grow other branded concepts is becoming increasingly important to our long-term 

growth potential. We have developed and currently operate restaurants under the Grand Lux Cafe® and RockSugar 
Southeast Asian Kitchen® (transitioning from Rock Sugar Pan Asian Kitchen®) brands and are in the process of 
developing a new fast casual concept and expanding The Cheesecake Factory At HomeTM brand to other retail 
opportunities. While all of our restaurants are subject to the risks and uncertainties described in this filing , there is an 
enhanced level of risk and uncertainty related to our ability to develop and grow our less established concepts. We can 
provide no assurance that our new and/or less established concepts will be accepted in the markets targeted for 
expansion or that we will be able to achieve our targeted returns. Our failure or inability to develop and grow other 
branded concepts could detrimentally affect our long-term growth potential, which could materially adversely affect our 
financial performance. 

Changes in, or any failure to comply with, applicable laws or regulations could materially adversely affect our 
ability to operate our restaurants and/or increase our cost to do so, which could materially adversely affect our 
financial performance. 

We are required to comply with various federal, state and local and foreign laws and regulations, including, 

without limitation, those relating to alcoholic beverage control, public health and safety, access and use by the disabled, 
environmental hazards, labor and employment laws, including, without limitation, equal wage laws and exempt versus 
non-exempt employee classifications, data security and food safety and labeling. Changes to these laws and regulations 
may create challenges for us, and while we subscribe to certain services and have established procedures to identify 
changes in the laws and regulations, there can be no assurance that we will identify every change and comply therewith 
on a timely basis. We may incur penalties and other costs, sanctions and adverse publicity by failing to comply with 
applicable laws, any of which could materially adversely affect our financial performance. 

The failure to obtain and/or retain licenses, permits or other regulatory approvals required to operate our business 

could delay or prevent the opening and/or continued operation of a restaurant or our bakeries, materially adversely 
affecting that facility’s operations and profitability and our ability to obtain similar licenses, permits or approvals 
elsewhere. In addition, the failure to comply with governmental regulations could subject us to penalties and 
interruptions in operations. In certain jurisdictions, we may be subject to “dram shop” statutes that generally allow a 
person injured by an intoxicated person the right to recover damages from an establishment that wrongfully served 
alcoholic beverages to the intoxicated person. Dram shop litigation may result in significant judgments, including 
punitive damages. A settlement or judgment against us under a dram shop statute in excess of our general liability 
insurance coverage could materially adversely affect our financial performance. 

Significant increases in minimum wages, including the tip credit wage in certain states, paid or unpaid leaves of 
absence, equal wage legislation, mandatory sick pay and paid time off regulations in a growing number of jurisdictions, 
mandated health and/or COBRA benefits, or increased tax reporting, assessment or payment requirements related to our 

26 

 
 
 
 
 
 
 
 
staff members who receive gratuities, or changes in interpretations of existing employment law, including with respect to 
classification of exempt versus non-exempt employees, could significantly increase our labor costs, which would 
materially adversely affect our financial performance. 

We are subject to federal and state laws that prohibit discrimination in the workplace and that set standards for 

the design, accessibility and operation of public facilities, such as the Americans with Disabilities Act. Compliance with 
these laws and regulations can be costly and failure to comply could create exposure to government proceedings and 
litigation. Even a perceived failure to comply could result in negative publicity that could damage our reputation and 
materially adversely affect our financial performance. In addition, various federal, state and local and foreign labor laws 
and regulations govern our operations and relationships with our staff members, including, but not limited to, minimum 
wages, breaks, overtime, deductions, certain benefits (including health care benefits), safety, working conditions and 
citizenship and legal residency requirements. These requirements also extend to independent third-party service 
providers we engage to perform certain services at our restaurants. While we take precautions to ensure that our third-
party service providers comply with applicable laws and to maintain an independent contractor relationship, we cannot 
be assured such efforts will be successful, and we may incur liability vicariously as a joint employer for failures by our 
independent third-party service providers to comply with applicable laws. Changes in, or any failure to comply with, 
these laws and regulations could subject us to fines or other legal actions. Settlements or judgments in connection 
therewith that are not insured against or are in excess of our coverage limitations could materially adversely affect our 
business and financial performance. 

Despite our efforts to maintain compliance with legal requirements, including implementation of electronic 

verification of legal work status, some of our staff members may not meet legal citizenship or residency requirements. 
This could result in a disruption in our work force, sanctions against us and adverse publicity. In addition, immigration-
related employment regulations may make it more difficult for us to identify and hire qualified staff members. (See Item 
1A — Risk Factors —“We face a variety of risks related to our international expansion and global brand development 
efforts that could negatively affect our brand, require additional infrastructure to support such efforts, and expose us to 
additional liabilities under foreign laws, any of which could materially adversely affect our financial performance” for a 
discussion of regulatory risks related to our international expansion.) 

Changes in tax laws and resulting regulations could result in changes to our tax provisions and expose us to 
additional tax liabilities that could materially adversely affect our financial performance. 

We are subject to income and other taxes in the U.S. and foreign jurisdictions. Changes in applicable U.S. or 

foreign tax laws and regulations, such as the December 2017 enactment of Federal legislation commonly referred to as 
the Tax Cuts and Jobs Act (“Tax Act”), or their interpretation and application, including the possibility of retroactive 
effect and changes to state tax laws that may occur in response to the Tax Act, could affect our tax expense and 
profitability. In addition, the final determination of any tax audits or related litigation could be materially different from 
our historical income tax provisions and accruals. Changes in our tax provision or an increase in our tax liabilities, 
whether due to changes in applicable laws and regulations, the interpretation or application thereof, or a final 
determination of tax audits or litigation, could materially adversely affect our financial performance. 

Our inability to respond appropriately to changes in consumer health and disclosure regulations could negatively 
impact our operations and competitive position, which could materially adversely affect our financial 
performance. 

PPACA requires restaurant operators with twenty or more locations to make certain nutritional information 

available to customers. The nutritional disclosure requirements under PPACA are intended to preempt a patchwork of 
state and local laws regarding nutritional content disclosures that became prevalent over the past several years. 
Establishments covered by the nutritional disclosure requirements under PPACA have until May 7, 2018, to comply with 
the new rules. There is some uncertainty with respect to certain details of the new rules and how they will be enforced. 
Additionally, until the new compliance date in May 2018, many states, counties and cities will continue to enforce their 
own nutritional content disclosure requirements. The continued uncertainty relating to nutritional content disclosure and 
ongoing need to comply with a patchwork of various state and local disclosure requirements continues to be a challenge 
for us, raising our compliance cost and exposing us to risk of non-compliance. Also, since our menus are printed on a 
periodic basis, the timing of implementation of new requirements can affect our ability to timely and accurately comply 
with such legislation, especially if it continues to be subject to continuous changes in interpretation and delays in 
implementation. 

27 

 
 
 
 
 
 
 
Some state, local and foreign governments also have enacted legislation regulating or prohibiting the sale of or 
mandating disclosures relating to certain types and/or levels of ingredients in food served in restaurants, such as trans 
fats, sodium, GMOs and gluten, and are taxing or considering taxing and/or otherwise regulating high fat, high sugar and 
high sodium foods. The success of our restaurant and bakery operations and that of our international licensees depends, 
in part, upon our ability to respond effectively to changes in consumer health and disclosure regulations and to adapt our 
menu offerings and bakery selections to changes in governmental requirements. If consumer health regulations change 
significantly, we may be required to modify or discontinue certain menu items. In addition, dietary restrictions in some 
international locations where our licensees plan to operate may require us to modify or discontinue serving certain menu 
items in those locations. Our inability to respond with appropriate changes to our bakery and menu offerings in response 
to regulations governing the sale or disclosure of certain ingredients could result in us being unable to sell certain bakery 
products or menu items in certain jurisdictions and could also lead to negative publicity about our bakery products or 
menu items, which, in turn, could adversely affect customer demand for our concepts and could materially adversely 
affect our financial performance. 

Labor organizing could harm our operations and competitive position in the restaurant industry, which could 
materially adversely affect our financial performance. 

Our staff members and others may attempt to unionize our workforce, establish boycotts or picket lines or 

interrupt our supply chains which could limit our ability to manage our workforce effectively and cause disruptions to 
our operations, which could materially adversely affect our financial performance. Our labor costs may significantly 
increase if we become unable to effectively manage our workforce and the compensation and benefits we offer to our 
staff members, which could materially adversely affect our financial performance. 

If we are unable to manage our business risks, costs associated with litigation and insurance could increase, which 
could materially adversely affect our financial performance. 

We are subject to lawsuits, administrative proceedings and claims that arise in the ordinary course of business. 

These matters typically involve claims by customers, staff members and others regarding issues such as food-borne 
illness, food safety, premises liability, compliance with wage and hour requirements, work-related injuries, 
discrimination, harassment, disability and other operational issues common to the foodservice industry. In states with 
dram shop statutes, we may become subject to dram shop litigation that could result in significant judgments, including 
punitive damages. We could be materially adversely affected by negative publicity and litigation costs resulting from 
these claims, regardless of their validity. Employment-related litigation, particularly with respect to claims styled as 
class action lawsuits, are especially costly to defend. Also, some employment-related claims in the area of wage and 
hour disputes are not insurable risks and many employment-related disputes involve uncertainty in judicial interpretation 
from state to state and from federal to state court with respect to the effectiveness of arbitration agreements with our staff 
members, particularly those which provide for class waivers. We have experienced an increase in wage and hour 
litigation, in particular in California, where we have seen an increase in claims filed under California’s Private Attorneys 
General Act (“PAGA”). PAGA allows an aggrieved staff member to bring a lawsuit on behalf of other current and 
former staff members for labor code violations, including certain technical violations. PAGA claims are not subject to 
arbitration and may result in exposure to additional penalties, which can be assessed separately from recovery of 
attorneys’ fees. Significant legal fees and costs in complex class action litigation or an adverse judgment or settlement 
that are not insured or are in excess of insurance coverage can materially and adversely affect our financial performance. 

We retain the financial responsibility for a significant portion of our risks and associated liabilities with respect to 
workers’ compensation, general liability, employment practices, staff health benefits and certain other insurable risks. A 
number of factors may significantly increase our self-insurance costs, such as conditions of the insurance market, the 
availability of insurance, or changes in applicable regulations. The accrued liabilities associated with these programs are 
based on our estimate of the ultimate costs to settle known claims as well as claims incurred but not yet reported to us 
(“IBNR”) as of each balance sheet date. Significant judgment is required to estimate IBNR amounts, as parties have yet 
to assert such claims. Our financial performance may be materially adversely affected if our actual claims costs 
significantly exceed our estimates. 

We may be required to record impairment charges, be unable to fully recoup landlord improvement allowances 
and/or decide to discontinue operations at certain restaurants, any of which could materially adversely affect our 
financial performance. 

28 

 
 
 
 
 
 
 
 
We assess the potential impairment of our long-lived assets whenever events or changes in circumstances 
indicate the carrying value of the assets or asset group may not be recoverable. Factors considered include, but are not 
limited to, significant underperformance relative to historical or projected future operating results, significant changes in 
the manner in which an asset is being used, an expectation that an asset will be disposed of significantly before the end 
of its previously estimated useful life and significant negative industry or economic trends. We regularly review 
restaurants that are cash flow negative for the previous four quarters and those that are being considered for closure or 
relocation to determine if impairment testing is warranted. (See “Impairment of Long-Lived Assets and Lease 
Terminations” in Note 1 to our Consolidated Financial Statements for additional information on our impairment 
assessments.) At any given time, we may be monitoring certain locations, and future impairment charges and/or closures 
may occur if individual restaurant performance does not improve, which could materially adversely affect our financial 
performance. 

A portion of our tenant allowances at certain premises may be subject to recoupment against percentage rent 

otherwise payable for such sites. When we are unable to achieve sales in a sufficient amount to generate percentage rent 
obligations, we are not able to fully recoup available allowances at affected sites, which also could materially adversely 
affect our financial performance. 

If any of our third-party vendors experiences a failure that affects a significant aspect of our business, we may be 
subject to certain risks and may experience data loss, increased costs or other harm, any of which could 
materially adversely affect our financial performance. 

In order to leverage our internal resources and information technology infrastructure, and to support our business 
continuity and disaster recovery planning efforts in the event of a physical loss or damage to our corporate facilities, we 
utilize third-party vendors to assist us with some of our essential business processes. For example, we rely on a network 
of third-party distribution warehouses to deliver ingredients and other materials to our restaurants. In some instances, 
these processes rely on technology and may be outsourced to the vendor in their entirety and in other instances we utilize 
these vendors’ externally-hosted business applications. Some of the technological processes for which we utilize third 
parties include, but are not limited to, gift card tracking and authorization, labor scheduling, email hosting, website 
hosting, file collaboration, restaurant back office, benefits administration, mobile payment and staff recruiting. 

We also utilize third parties to provide gift card distribution and transaction processing services and to perform 

food delivery services. We derive substantial revenue from these aspects of our business, which could suffer in the event 
of any factor that adversely impacts our vendors’ ability to provide such services. Such factors may include, without 
limitation, loss of, or significant change in contractual terms of, key vendor contracts, vendor or processor failures, 
technology failures, damage to the reputation of any key vendor or other similar occurrences. 

We continue to review options to expand the use of third-party providers in other areas. Our practice is to work 

with service providers that are leading performers in their industries and with technology vendors that employ up to date 
and appropriate data security practices and internal control practices. However, we cannot guarantee that failures will not 
occur. The failure of third-party vendors to provide adequate services, including protection of sensitive data, could 
significantly harm our operations and reputation, which could materially adversely affect our financial performance. 

Our inability or failure to execute on comprehensive business continuity and disaster recovery plans following a 
major natural or manmade disaster, including terrorism, at our corporate or bakery facilities could result in 
delayed recovery, loss of data, an inability to perform vital corporate functions, reduced capacity to produce 
bakery products, and other harm, which could materially adversely affect our financial performance. 

All of our core and critical applications are housed in an external tier III data center. To mitigate business 

interruptions, we employ a disk-based data backup and replication infrastructure between our onsite and external data 
centers so all data is replicated nightly between two sites. We provide support for our restaurant operations, with the 
exception of design and construction, from our corporate headquarters in Calabasas, California, an area that is prone to 
natural disasters such as earthquakes and wildfires. In addition, corporate support for our bakery operations is also at this 
centralized location, with the exception of our East Coast bakery production and fulfillment facility. If we are unable to 
execute our disaster recovery procedures in whole or in part, we may experience delays in recovery and losses of data, 
inability to perform vital corporate functions, tardiness in required reporting and compliance, failures to adequately 
support field operations and other breakdowns in normal operating procedures that could expose us to administrative and 
other legal claims any of which could materially adversely affect our financial performance. A closure or material 

29 

 
 
 
 
 
 
 
 
damage to one or both of our bakery facilities may result in an inability to fulfill or a slowdown in fulfillment of our 
bakery products to our own and our international licensees’ restaurants as well as to other bakery customers. Such an 
incident could also result in the loss of critical data regarding our bakery operations. Any of these results could 
materially adversely affect our financial performance. 

Lost production capacity resulting from the temporary closure of our California bakery for refurbishment, 
renovation and retrofitting could result in a shortage of our baked dessert products that could materially 
adversely affect our financial performance. 

We operate two bakery facilities, one located in California and the other in North Carolina, that produce 

desserts for our restaurants, international licensees and third-party bakery customers. We are in the process of 
refurbishing, renovating and retrofitting our California bakery production facility, which will require us to close the 
facility for a period of time and result in temporary lost production capacity. In preparation for this lost production 
capacity, we produced inventories of product to satisfy projected requirements while our California facility is 
inoperative. Our failure to plan accordingly and/or to complete the refurbishment, renovation and retrofitting of our 
California bakery in accordance with our projected timeline could result in a shortage of our baked dessert products. In 
such an event, our North Carolina bakery will likely be unable to both satisfy the requirements of our and our 
international licensee’s restaurants and fully satisfy the demand of our third-party bakery customers. Additionally, we 
will lose significant potential production capacity while our California facility is inoperative, resulting in substantially 
greater risk to the continuity of our bakery operations in the event of a natural disaster or other catastrophic event that 
impacts our North Carolina bakery. For any of these reasons, our lost production capacity resulting from the temporary 
closure of our California bakery for refurbishment, renovation and retrofitting could result in a shortage of our baked 
dessert products that could materially adversely affect our financial performance. 

Adverse weather conditions, seasonal fluctuations, natural disasters and effects of climate change could 
unfavorably impact our restaurant sales, which could materially adversely affect our financial performance. 

Adverse weather conditions and natural disasters can impact customer traffic at our restaurants, cause the 

temporary underutilization of outdoor patio seating, make it more difficult to fully staff our restaurants and, in more 
severe cases, such as hurricanes, earthquakes, tornadoes, blizzards or other natural disasters, cause a temporary inability 
to obtain supplies, increase commodity costs and cause closures of our affected restaurants, sometimes for prolonged 
periods, any of which could materially adversely affect our financial performance. Seasonal fluctuations may result from 
the calendar days of the week on which holidays occur, which may impact consumer spending patterns. Increasing 
frequency and unpredictability of adverse weather conditions due to climate changes may result in decreased customer 
traffic, less accurate year-to-year comparisons in sales and other factors affecting financial performance. Our cash flows 
may be negatively impacted by delay in the receipt of proceeds under any insurance policies or programs we maintain 
against certain of these risks or the proceeds may not fully offset any such losses. Any or all of these situations could 
materially adversely affect our financial performance. 

Acts of violence at or threatened against our restaurants or the centers in which they are located, including active 
shooter situations and terrorism, could unfavorably impact our restaurant sales, which could materially 
adversely affect our financial performance. 

Any act of violence at or threatened against our restaurants or the centers in which they are located, including 

active shooter situations and terrorist activities, may result in restricted access to our restaurants and/or restaurant 
closures in the short-term and, in the long-term, may cause our customers and staff to avoid visiting our restaurants. Any 
such situation could adversely impact cash flows and make it more difficult to fully staff our restaurants, which could 
materially adversely affect our financial performance. 

New restaurant openings may negatively impact sales at our existing restaurants, which could materially 
adversely affect our financial performance. 

The opening of a new restaurant could negatively impact sales at one or more of our existing nearby restaurants, 

which could materially adversely affect our financial performance. It is not our intention to open new restaurants that 
materially cannibalize the sales of our existing restaurants. However, there can be no assurance that such sales impact 
will not occur or become more significant in the future as we gradually increase our presence in existing markets to 
maximize our competitive position and financial performance in each market. 

30 

 
 
 
 
 
 
 
 
 
Our failure to establish, maintain and apply adequate internal control over our financial reporting and comply 
with changes in financial accounting standards or interpretations of existing standards could limit our ability to 
report our financial results accurately and timely or to detect and prevent fraud, any of which could materially 
adversely affect our financial performance. 

We are subject to the ongoing internal control provisions of Section 404 of the Sarbanes-Oxley Act of 2002. 

These provisions provide for the identification of material weaknesses in internal control over financial reporting — a 
process to provide reasonable assurance regarding the reliability of financial reporting for external purposes in 
accordance with accounting principles generally accepted in the United States. If we experience a material weakness in 
internal controls, there can be no assurance that we will be able to remediate such material weakness in a timely manner 
or maintain all of the controls necessary to remain in compliance. Any failure to maintain an effective system of internal 
control over financial reporting could limit our ability to report our financial results accurately and timely or to detect 
and prevent fraud, any of which could materially adversely affect our financial performance. Additionally, changes in 
accounting standards or new accounting pronouncements and interpretations may occur that could materially adversely 
affect our previously reported or future financial results, which could materially adversely affect our financial 
performance. 

Failure to satisfy financial covenants and/or repayment requirements under our credit facility could harm our 
financial condition, which could materially adversely affect our financial performance. 

We have an unsecured revolving credit facility (“Facility”) with an available borrowing commitment of $200 
million and with a commitment increase feature that could provide for an additional $100 million in available credit, 
subject to the lenders’ electing to increase their commitments or by means of the addition of new lenders. At January 2, 
2018, we were in compliance with the covenants contained in the Facility and had $10 million outstanding under the 
Facility. However, any failure to maintain these debt covenants or have sufficient liquidity to either repay or refinance 
the then outstanding balance at expiration of the Facility, or upon violation of the covenants, could materially adversely 
affect our financial performance. (See Note 8 of Notes to Consolidated Financial Statements in Part IV, Item 15 for 
additional information concerning our long-term debt.) 

Risks Related to Owning Our Stock 

The market price of our common stock is subject to volatility. 

During fiscal 2017, the price of our common stock fluctuated between $38.34 and $67.14 per share. The market 
price of our common stock may be significantly affected by a number of factors, including, but not limited to, actual or 
anticipated variations in our operating results or those of our competitors as compared to analyst expectations, changes 
in financial estimates by research analysts with respect to us or others in the restaurant industry, and announcements of 
significant transactions (including mergers or acquisitions, divestitures, joint ventures or other strategic initiatives) by us 
or others in the restaurant industry. In addition, the equity markets have experienced price and volume fluctuations that 
affect the stock price of companies in ways that have been unrelated to an individual company’s operating performance. 
The price of our common stock may continue to be volatile, based on factors specific to our company and industry, as 
well as factors related to the equity markets overall. 

We may not be able to achieve our long-term objective of mid-teens total return to stockholders, on average. 

We define our total returns as EPS growth plus our dividend yield. Comparable restaurant sales that are below 

our target, slowing growth of our concepts domestically, our inability to successfully execute other growth opportunities, 
a decline in growth of our international business, any event that causes our operating costs to substantially increase or an 
inability to repurchase our stock as expected could slow EPS growth and reduce total returns. Any of these occurrences 
on a multi-year basis, or a decline in our dividend yield, could bring about lower than targeted mid-teens total returns, on 
average, which could negatively affect our stock price. 

If we are unable to continue to pay, or if we are unable to increase, dividends, our stock price may be harmed. 

Our ability to pay and increase our dividends over time will depend on our ability to generate sufficient cash 
flows from operations and capacity to borrow funds, which may be subject to economic, financial, competitive and other 
factors that are beyond our control. Our credit facility limits cash distributions with respect to our equity interests, such 

31 

 
 
 
 
 
 
 
 
 
 
 
as cash dividends and share repurchases, based on a defined ratio. (See Note 8 of Notes to Consolidated Financial 
Statements in Part IV, Item 15 of this report for further discussion of our long-term debt.) Any failure to pay or increase 
our dividends over time may negatively impact investor confidence in us, and may negatively impact our stock price. 

We have a stockholder rights plan, which could affect the price of our common stock and make it more difficult 
for a potential acquirer to purchase a large portion of our securities, to initiate a tender offer or a proxy contest, 
or to acquire us. 

In August 2008, our Board of Directors extended our stockholder rights plan, commonly known as a “poison 
pill,” until August 2018. The stockholder rights plan may discourage, delay, or prevent a third party from acquiring a 
large portion of our securities, initiating a tender offer or proxy contest, or acquiring us through an acquisition, merger or 
similar transaction even if our stockholders might receive a premium for their shares over the then-current market price 
in the event of such transaction. On February 15, 2018, our Board of Directors announced that upon the expiration of our 
stockholder’s rights plan on August 4, 2018, it is its intention not to adopt another shareholder rights plan unless, in the 
exercise of its fiduciary responsibilities, it determines that it is in the best interests of the stockholders under the 
circumstances to adopt such plan without the delay that would result from seeking stockholder approval, thereafter put 
such plan to a stockholder ratification vote within 12 months of adoption, and if such plan is not approved by a majority 
of the votes cast, terminate the plan. 

There may be future sales or other dilution of our equity that may materially adversely affect the market price of 
our common stock. 

We are not restricted from issuing additional common stock or preferred stock, including any securities that are 

convertible into or exchangeable for, or that represent the right to receive, common stock or preferred stock or any 
substantially similar securities. Our Board of Directors is authorized to issue additional shares of common stock and 
additional classes or series of preferred stock without any action on the part of the stockholders. The Board of Directors 
also has the discretion, without stockholder approval, to set the terms of any such classes or series of preferred stock that 
may be issued, including voting rights, dividend rights and preferences over the common stock with respect to dividends 
or upon the liquidation or winding up of our business and other terms. If we issue preferred shares that have a preference 
over our common stock with respect to the payment of dividends or upon liquidation, dissolution or winding up, or if we 
issue preferred shares with voting rights that dilute the voting power of our common stock, the rights of our common 
stockholders or the market price of our common stock could be materially adversely affected. 

Actions of activist investors could negatively impact our business and the value of our stock price. 

Publicly traded companies have increasingly become subject to activist investor campaigns. Responding to 
actions of an activist investor may be a significant distraction for our management and staff, and could require us to 
expend significant time and resources, including legal fees and potential proxy solicitation expenses. Any of these 
conditions could materially adversely affect our financial performance. 

ITEM 1B. 

UNRESOLVED STAFF COMMENTS 

Not applicable. 

ITEM 2. 

PROPERTIES 

Our corporate support center and one of our bakery production facilities are located in Calabasas Hills, 

California. The corporate support center consists of an 88,000 square foot main facility and a 19,000 square foot training 
facility on an approximately five acre parcel of land. The bakery production facility is a 60,000 square foot facility on an 
approximately three acre parcel of land. Our second bakery facility located in Rocky Mount, North Carolina is a 100,000 
square foot facility on an approximately 31 acre parcel of land. Our development and design department is in a 29,000 
square foot facility on approximately one acre of land in Irvine, California. All of these properties are owned by the 
Company. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of February 28, 2018, we operated 214 Company-owned upscale casual dining restaurants: 199 under The 

Cheesecake Factory® mark in 39 states, the District of Columbia, Puerto Rico and Ontario, Canada; 13 under the Grand 
Lux Cafe® mark in seven states; and two under the RockSugar Southeast Asian Kitchen® mark in California and Illinois. 
All of our Company-owned restaurants are located on leased properties, and although we would evaluate the economic 
benefit of fee ownership if the opportunity presented itself, we have no current plans to own the real estate underlying 
our restaurants. 

Company-Owned Restaurants 

Location 
Alabama ................................................................   
Arizona ..................................................................    
California ..............................................................    
Colorado ................................................................    
Connecticut ...........................................................    
Delaware ...............................................................    
District of Columbia..............................................    
Florida ...................................................................    
Georgia ..................................................................    
Hawaii ...................................................................    
Idaho .....................................................................    
Illinois ...................................................................    
Indiana ..................................................................    
Iowa ......................................................................    
Kansas ...................................................................    
Kentucky ...............................................................   
Louisiana ...............................................................   
Maryland ...............................................................   
Massachusetts .......................................................   
Michigan ...............................................................   
Minnesota ..............................................................   
Missouri ................................................................   
Nebraska ...............................................................   
Nevada ..................................................................   
New Jersey ............................................................   
New Mexico ..........................................................   
New York ..............................................................   
North Carolina ......................................................   
Oklahoma ..............................................................   
Ohio ......................................................................   
Oregon ..................................................................   
Pennsylvania .........................................................   
Puerto Rico............................................................   
Rhode Island .........................................................   
South Carolina ......................................................   
Tennessee ..............................................................   
Texas .....................................................................   
Utah .......................................................................   
Virginia .................................................................   
Washington ...........................................................   
Wisconsin ..............................................................   
Ontario, Canada ....................................................   
Total ..................................................................   

The 
Cheesecake 
Factory 

Grand Lux 
Cafe 

RockSugar 
Southeast 
Asian Kitchen 

Total 

1  

1  

3  

1  

2  
2  

1  

1  

3  

13  

2  

1  
6  
39  
4  
4  
1  
1  
19  
5  
2  
1  
8  
2  
1  
1  
2  
1  
6  
7  
1  
2  
3  
1  
7  
12  
1  
13  
4  
2  
7  
2  
6  
1  
1  
1  
4  
18  
2  
7  
4  
3  
1  
214  

1  
6  
38  
4  
4  
1  
1  
16  
5  
2  
1  
6  
2  
1  
1  
2  
1  
6  
7  
1  
2  
3  
1  
5  
10  
1  
12  
4  
2  
7  
2  
5  
1  
1  
1  
4  
15  
2  
7  
4  
3  
1  
199  

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ITEM 3. 

LEGAL PROCEEDINGS 

See Note 10 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report for a summary of 

legal proceedings. 

ITEM 4. 

MINE SAFETY DISCLOSURES 

Not applicable. 

34 

 
 
 
 
 
 
PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS 

AND ISSUER PURCHASES OF EQUITY SECURITIES 

Our common stock is traded on the NASDAQ Global Select Market under the symbol CAKE. There were 

approximately 800 holders of record of our common stock at February 20, 2018, and we estimate there were 
approximately 48,800 beneficial stockholders on that date. On February 20, 2018, the closing price of our common stock 
was $45.61 per share. The following table presents, for the periods indicated, the range of prices and cash dividends 
declared per share for each quarter during fiscal 2017 and 2016: 

Fiscal 2017 
Fourth Quarter .....................................................   
Third Quarter ......................................................   
Second Quarter ....................................................   
First Quarter ........................................................   

Fiscal 2016 
Fourth Quarter ....................................................   
Third Quarter .....................................................   
Second Quarter ...................................................   
First Quarter .......................................................   

High 

Low 

Cash 
Dividends 
Declared 

$ 

$ 

$ 

$ 

51.07  
50.91  
67.14  
63.73  

64.41  
53.25  
53.69  
54.13  

$ 

$ 

40.82  
38.34  
49.56  
58.07  

48.99  
47.11  
46.93  
44.16  

0.29  
0.29  
0.24  
0.24  

0.24  
0.24  
0.20  
0.20  

Future decisions to pay or to increase or decrease dividends are at the discretion of the Board and will be 

dependent on our operating performance, financial condition, capital expenditure requirements, limitations on cash 
distributions pursuant to the terms and conditions of our Facility and such other factors that the Board considers relevant. 
(See Note 11 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report for further discussion of 
our stockholders’ equity and Risk Factor — “If we are unable to continue to pay, or if we are unable to increase, 
dividends, our stock price may be harmed.” in Part I, Item 1A of this report.) 

The following table presents our purchases of our common stock during the thirteen weeks ended January 2, 

2018 (in thousands, except per share data): 

Period 
October 4 — November 7, 2017  ...........   
November 8 — December 5, 2017  .......   
December 6, 2017 — January 2, 2018  ..   
Total  ..................................................   

Total 
Number 
of Shares 
Purchased (1) 

Average 
Price Paid 
per Share 

Total Number of Shares 
Purchased as Part of 
Publicly Announced 
Plans or Programs 

Maximum Number of 
Shares that May Yet 
Be Purchased Under the 
Plans or Programs 

361   $ 

10  
20  
391  

41.95  
48.16  
48.26  

358  
—  
—  
358  

6,492  
6,482  
6,462  

(1)  The total number of shares purchased includes 33,265 shares withheld upon vesting of restricted share awards 

to satisfy minimum tax withholding obligations. 

On July 21, 2016, our Board increased the authorization to repurchase our common stock by 7.5 million shares 

to 56.0 million shares. Under this and all previous authorizations, we have cumulatively repurchased 49.5 million shares 
at a total cost of $1,532.9 million through January 2, 2018, including 0.4 million shares at a cost of $16.6 million during 
the fourth quarter of fiscal 2017. Our share repurchase authorization does not have an expiration date, does not require us 
to purchase a specific number of shares and may be modified, suspended or terminated at any time. (See Note 11 of 
Notes to Consolidated Financial Statements in Part IV, Item 15 of this report for further discussion of our repurchase 
authorization and methods.) 

35 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
Our credit facility limits cash distributions with respect to our equity interests, such as cash dividends and share 
repurchases, based on a defined ratio. (See Note 8 of Notes to Consolidated Financial Statements in Part IV, Item 15 of 
this report for further discussion of our long-term debt.) 

Price Performance Graph 

The following graph compares the cumulative five-year total return provided to stockholders on the Company’s 

common stock relative to the S&P 400 Midcap Index, the NASDAQ US Benchmark TR Index and the Nation’s 
Restaurant News Index. The graph assumes a $100 initial investment and the reinvestment of dividends in each of the 
indices. The measurement points utilized in the graph consist of the last trading day in each calendar year, which closely 
approximates the last day of the respective fiscal year of the Company. The historical stock performance presented 
below is not intended to and may not be indicative of future stock performance. NASDAQ OMX, which supplies the 
total return data for the NASDAQ Composite® (US) Index, has historically used total return data prepared by the Center 
for Research in Security Prices (CRSP). Effective January 1, 2014, NASDAQ OMX replaced total return values 
prepared by CRSP with comparable NASDAQ OMX Global Index data. As a result of this change, the NASDAQ US 
Benchmark TR Index replaces the NASDAQ Composite® (US) Index. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$250

$200

$150

$100

$50

$0

12/31/12

12/31/13

12/31/14

12/31/15

12/31/16

12/31/17

The Cheesecake Factory Incorporated
S&P 400 Midcap Index
NASDAQ US Benchmark TR Index
Nation's Restaurant News Index
³
NASDAQ Composite® (US) Index
⁾
⁽

²
⁽

¹

⁾

⁽

⁾

The Cheesecake Factory 

Incorporated .............................    $ 
S&P 400 Midcap Index ................    $ 
NASDAQ US Benchmark 

TR Index (1) ..............................    $ 

NASDAQ Composite® 

12/31/12 

12/31/13 

12/31/14 

12/31/15 

12/31/16 

12/31/17 

100   $ 
100   $ 

148   $ 
132   $ 

154   $ 
142   $ 

141   $ 
137   $ 

183   $ 
163   $ 

100   $ 

133   $ 

150   $ 

151   $ 

170   $ 

147  
186  

207  

(US) Index (2) ............................    $ 

100   $ 

139   unavailable   unavailable   unavailable   unavailable  

Nation’s Restaurant News 

Index (3) ....................................    $ 

100   $ 

128   $ 

131   $ 

149   $ 

151   $ 

180  

(1)  Underlying data provided by NASDAQ OMX Global Indexes. 
(2)  Underlying data provided by The Center for Research in Security Prices. As discussed above, data is no longer 

available from NASDAQ OMX after December 31, 2013. 

(3)  The Nation’s Restaurant News Index (“Index”) is a comprehensive restaurant industry index. In addition to fine 

and casual dining, the Index includes fast casual and quick-serve segment. 

This graph shall not be deemed incorporated by reference by any general statement incorporating by reference 

this Annual Report on Form 10-K into any filing under the Securities Act of 1933 or under the Securities Exchange Act 
of 1934, except to the extent that the Company specifically incorporates this information by reference, and shall not 
otherwise be deemed filed under such Acts. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6. 

SELECTED FINANCIAL DATA 

The following selected financial data should be read in conjunction with our consolidated financial statements 

and related notes thereto, and with Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and 
Results of Operations.” 

2017 

2016 

Fiscal Year (1) 
2014 
2015 
(In thousands, except per share data) 

2013 

Statements of Income Data: 
Revenues ............................................................   $  2,260,502   $ 2,275,719  

$  2,100,609   $ 1,976,624   $  1,877,910  

Costs and expenses: 

Cost of sales ...................................................   
Labor expenses ...............................................   
Other operating costs and expenses ...............   
General and administrative expenses .............   
Depreciation and amortization expenses ........   
Impairment of assets and lease terminations ..   
Preopening costs ............................................   
Total costs and expenses ............................   

519,388  
777,595  
552,791  
141,533  
92,729  
10,343  
13,278  
2,107,657  

526,628  
759,998  
540,365  
146,042  
88,010  
114  
13,569  
2,074,726  

504,031  
684,818  
500,640  
137,402  
85,563  
6,011  
16,898  
1,935,363  

490,306  
646,102  
478,504  
119,094  
82,835  
696  
14,356  
1,831,893  

455,685  
603,069  
452,571  
114,728  
78,558  
(561 ) 
12,906  
1,716,956  

152,845  
Income from operations .....................................   
(6,379 ) 
Interest and other expense, net ...........................   
146,466  
Income before income taxes...............................   
Income tax provision/(benefit) ...........................   
(10,926 ) 
Net income .........................................................   $  157,392  

200,993  
(9,225 ) 
191,768  
52,274  
$  139,494  

165,246  
(5,894 ) 
159,352  
42,829  

160,954  
(4,504 ) 
156,450  
42,094  
$  116,523   $  101,276   $  114,356  

144,731  
(6,187 ) 
138,544  
37,268  

Net income per share: 

Basic ...............................................................   $ 
Diluted ...........................................................   $ 

3.35  
3.27  

$ 
$ 

2.91  
2.83  

$ 
$ 

2.39  
2.30  

$ 
$ 

2.04   $ 
1.96   $ 

2.19  
2.10  

Weighted average shares outstanding: 

Basic ...............................................................   
Diluted ...........................................................   

46,930  
48,152  

47,981  
49,372  

48,833  
50,605  

49,567  
51,584  

52,229  
54,377  

Cash dividends declared per common share .......

 $ 

1.06   $ 

0.88   $ 

0.73   $ 

0.61  

 $  

0.52  

Balance Sheet Data (at end of period): 
Cash and cash equivalents ..................................   $ 
Total assets .........................................................   
Total long-term debt and deemed landlord 
financing liability, including current 
portion ............................................................   
Total stockholders’ equity ..................................   

Restaurant Data: 
The Cheesecake Factory comparable 

6,008  
1,333,060  

53,839   $ 

$ 
1,293,319  

43,854   $ 

58,018   $ 

1,233,346  

1,161,376  

61,751  
1,108,106  

113,527  
613,530  

104,868  
603,207  

91,343  
588,539  

80,195  
556,510  

68,701  
577,353  

restaurant sales ...............................................   

(0.8) % 

1.2 % 

2.6 % 

1.5 % 

1.1 % 

The Cheesecake Factory restaurants open at 

year end ..........................................................   

199  

194  

187  

177  

168  

(1)  Fiscal 2016 consisted of 53 weeks. All other fiscal years presented consisted of 52 weeks. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 

RESULTS OF OPERATIONS 

General 

This discussion and analysis should be read in conjunction with our audited consolidated financial statements and 

related notes in Part IV, Item 15 of this report, the “Risk Factors” included in Part I, Item 1A of this report and the 
cautionary statements included throughout this report. The inclusion of supplementary analytical and related information 
herein may require us to make estimates and assumptions to enable us to fairly present, in all material respects, our 
analysis of trends and expectations with respect to our results of operations and financial position. 

We utilize a 52/53-week fiscal year ending on the Tuesday closest to December 31 for financial reporting 

purposes. Fiscal years 2017 and 2015 each consisted of 52 weeks, while fiscal year 2016 consisted of 53 weeks. The 
estimated impact of the 53rd week in fiscal 2016 was an increase in revenues and diluted net income per share of 
approximately $54.7 million and $0.07, respectively. 

Our business operates in the upscale casual dining segment of the restaurant industry. As of February 28, 2018, 

we operated 214 Company-owned restaurants: 199 under The Cheesecake Factory® mark, 13 under the Grand Lux Cafe® 
mark and two under the RockSugar Southeast Asian Kitchen® mark (formerly known as RockSugar Pan Asian 
Kitchen®). In addition, 20 The Cheesecake Factory branded restaurants in the Middle East, Mexico, the Chinese 
Mainland and Special Administrative Region of Hong Kong were operated by third parties under licensing agreements. 
We also operated two bakery production facilities that produce desserts for our restaurants, international licensees and 
third-party bakery customers. We are selectively pursuing other means to leverage our competitive strengths, including 
investing in or acquiring new restaurant concepts (such as North Italia and Flower Child), expanding The Cheesecake 
Factory® brand to other retail opportunities through The Cheesecake Factory At HomeTM consumer packaged goods, and 
internally developing a fast casual concept. 

Overview 

Our strategy is driven by our commitment to customer satisfaction and is focused primarily on menu innovation, 
service and operational execution to continue to differentiate ourselves from other restaurant concepts, as well as to drive 
competitively strong performance that is sustainable. Financially, we are focused on prudently managing expenses at our 
restaurants, bakery facilities and corporate support center, and leveraging our size to make the best use of our purchasing 
power. 

Investing in new Company-owned restaurant development is our top capital allocation priority, with a focus on 

opening our concepts in premier locations within both new and existing markets in the United States and Canada. We 
target an average cash-on-cash return on investment of approximately 20% to 25% at the unit level. Returns are affected 
by the cost to build restaurants, the level of revenues that each restaurant can deliver and our ability to maximize the 
profitability of restaurants. Investing in new restaurant development that meets our return on investment criteria is 
expected to support achieving mid-teens Company-level return on invested capital. 

Our domestic revenue growth (comprised of our annual unit growth and comparable sales growth), combined 

with international expansion, contribution from our incremental growth opportunities, a robust share repurchase program 
and our dividend provide a framework with high visibility and one that supports our long-term financial objective of 
mid-teens growth in total return to shareholders. We define our total return as earnings per share growth plus our 
dividend yield. The following are the key performance levers that we believe will contribute to achieving these goals: 

•  Grow Overall Revenues. Our overall revenue growth is primarily driven by revenues from new restaurant 
openings, increases in comparable restaurant sales, and royalties and bakery sales from additional licensed 
international locations. Changes in comparable restaurant sales come from variations in customer traffic, as well 
as in average check. 

Our strategy is to increase comparable restaurant sales by growing average check and stabilizing customer traffic 
through (1) continuing to offer innovative, high quality menu items that offer customers a wide range of options 
in terms of flavor, price and value and (2) focusing on service and hospitality with the goal of delivering an 
exceptional customer experience. We are continuing our efforts on a number of initiatives, including a greater 

39 

 
 
 
 
 
 
 
 
 
 
 
focus on increasing customer throughput in our restaurants, leveraging the success of our gift card program, 
partnering with third parties to provide delivery services for our restaurants, enhancing our training programs 
and leveraging a new customer satisfaction measurement platform and online ordering capabilities. 

Average check is driven by menu price increases and/or changes in menu mix. We generally update and reprint 
our menus twice a year, and our philosophy is to use price increases to help offset key operating cost increases in 
a manner that balances protecting both our margins and customer traffic levels. We plan to target menu price 
increases of approximately 2% to 3% annually going forward, utilizing a market-based strategy to help mitigate 
cost pressure in higher-wage geographies. 

In addition, we are selectively pursuing a number of incremental growth opportunities, which we believe will 
contribute to revenue growth over time. These include: measured growth of our Grand Lux Cafe and RockSugar 
Southeast Asian Kitchen concepts; our investments in North Italia and Flower Child; and consumer packaged 
goods opportunities, including The Cheesecake Factory At HomeTM-branded cookie, cupcake and cheesecake 
mixes, confections, coffee creamer and our Famous “Brown Bread” that are now available at a variety of retail 
stores. We are also actively negotiating a lease for the first location of our internally developed fast casual 
concept. 

• 

Stabilize and Expand Operating Margins (Income from Operations Expressed as a Percentage of Revenues). 
Operating margins are subject to fluctuations in commodity costs, labor, restaurant-level occupancy expenses, 
general and administrative expenses (“G&A”) and preopening expenses. Our objective is to stabilize our 
operating margins, and longer-term to drive margin expansion, by capturing fixed cost leverage primarily 
through increasing international royalties and contribution from our incremental growth opportunities. 
Maximizing our purchasing power as our business grows and operating our restaurants as productively as 
possible should help offset cost inflation, thereby supporting our margin expansion goal. By efficiently scaling 
our restaurant and bakery support infrastructure and improving our internal processes, we anticipate maintaining 
G&A expenses approximately flat as a percentage of revenues over the long-term. 

•  Return Capital to Shareholders. We have historically generated a significant amount of free cash flow, which we 
define as cash flow from operations less capital expenditures and our growth capital contributions to North Italia 
and Flower Child. We utilize substantially all of our free cash flow plus proceeds received from staff member 
stock option exercises for dividends and share repurchases, the latter of which offsets dilution from our equity 
compensation program and supports our earnings per share growth. 

(See Risk Factor — “We may not be able to achieve our long-term objective of mid-teens total return to 

shareholders, on average.” in Part I, Item 1A of this report.) 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Results of Operations 

The following table presents, for the periods indicated, information from our consolidated statements of income 

expressed as percentages of revenues. 

Revenues .....................................................................   

100.0 % 

100.0 % 

2017 

Fiscal Year 
2016 

Costs and expenses: 

Cost of sales ............................................................   
Labor expenses ........................................................   
Other operating costs and expenses ........................   
General and administrative expenses ......................   
Depreciation and amortization expenses .................   
Impairment of assets and lease terminations ...........   
Preopening costs .....................................................   
Total costs and expenses .....................................   

Income from operations ..............................................   
Interest and other expense, net ....................................   
Income before income taxes........................................   
Income tax provision/(benefit) ....................................   
Net income ..................................................................   

Fiscal 2017 Compared to Fiscal 2016 

Revenues 

23.0  
34.4  
24.4  
6.2  
4.1  
0.5  
0.6  
93.2  

6.8  
(0.3 ) 
6.5  
(0.5 ) 
7.0 % 

23.2  
33.4  
23.7  
6.4  
3.9  
—  
0.6  
91.2  

8.8  
(0.4 ) 
8.4  
2.3  
6.1 % 

2015 
100.0 % 

24.0  
32.6  
23.8  
6.5  
4.1  
0.3  
0.8  
92.1  

7.9  
(0.3 ) 
7.6  
2.1  
5.5 % 

Revenues decreased 0.7% to $2,260.5 million for fiscal 2017 compared to $2,275.7 million for fiscal 2016. 

Excluding the impact of the 53rd week in fiscal 2016, revenues increased 1.8%. This increase was primarily due to the 
impact of new restaurant openings, partially offset by negative comparable restaurant sales. 

Comparable sales at The Cheesecake Factory restaurants decreased by 0.8%, or $16.5 million, from fiscal 2016 
on a 52-week basis, in line with the casual dining industry which also experienced a comparable sales decline of 0.8%, 
as measured by Knapp Track. Our comparable sales decline was driven by a decrease in customer traffic of 2.9%, 
partially offset by average check growth of 2.1% (based on an increase of 2.4% in menu pricing and a 0.3% negative 
change in mix). We implemented effective menu price increases of approximately 1.1% and 1.4% during the first and 
third quarters of fiscal 2017, respectively. The Cheesecake Factory average sales per restaurant operating week 
decreased 1.6% to $203,825 in fiscal 2017 compared to $207,166 in fiscal 2016. Total operating weeks at The 
Cheesecake Factory restaurants increased 0.7% to 10,096 in fiscal 2017 compared to the prior year. Excluding the 
impact of the 53rd week in fiscal 2016, total operating weeks increased 2.6%. 

Comparable sales at our Grand Lux Cafe restaurants decreased by 1.9% from fiscal 2016 driven by a decrease in 

customer traffic, partially offset by an increase in average check. We implemented effective menu price increases of 
approximately 0.9% and 1.0% during the second and fourth quarters of fiscal 2017, respectively. 

Restaurants become eligible to enter our comparable sales base in their 19th month of operation. At January 2, 

2018, there were 11 The Cheesecake Factory restaurants, one Grand Lux Cafe and one RockSugar Southeast Asian 
Kitchen not yet in our comparable sales base. International licensed locations and restaurants that are no longer in 
operation, including those which we have relocated, are excluded from our comparable sales calculations. Factors 
outside of our control, such as macroeconomic conditions, weather patterns, timing of holidays, competition and other 
factors, including those referenced in Part I, Item lA, “Risk Factors,” can impact comparable sales. 

External bakery sales were $55.1 million for fiscal 2017 compared to $53.6 million in fiscal 2016. 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
Cost of Sales 

Cost of sales consists of food, beverage, retail and bakery production supply costs incurred in conjunction with 

our restaurant and bakery revenues, and excludes depreciation, which is captured separately in depreciation and 
amortization expenses. As a percentage of revenues, cost of sales was 23.0% for fiscal 2017 compared to 23.2% for 
fiscal 2016, primarily driven by marginal favorability across several categories. 

The Cheesecake Factory restaurant menus are among the most diversified in the foodservice industry and, 
accordingly, are not overly dependent on a few select commodities. Changes in costs for one commodity sometimes can 
be offset by cost changes in other commodity categories. The principal commodity categories for our restaurants include 
general grocery items, dairy, produce, seafood, poultry, meat and bread. (See the discussion of our contracting activities 
in Part II, Item 7A — “Quantitative and Qualitative Disclosures About Market Risk.”) 

As has been our past practice, we will carefully consider opportunities to introduce new menu items and 
implement selected menu price increases to help offset any expected cost increases for key commodities and other goods 
and services. For new restaurants, cost of sales will typically be higher for a period of time after opening until our 
management team becomes more accustomed to predicting, managing and servicing the sales volumes at these 
restaurants. 

Labor Expenses 

As a percentage of revenues, labor expenses, which include restaurant-level labor costs and bakery direct 

production labor, including associated fringe benefits, were 34.4% and 33.4% in fiscal 2017 and fiscal 2016, 
respectively. This variance was driven primarily by higher wage rates and sales deleverage, partially offset by lower 
group medical costs due to lower large claims activity. For new restaurants, labor expenses will typically be higher for a 
period of time after opening until our management team becomes more accustomed to predicting and managing the sales 
volumes at the new restaurants. 

Other Operating Costs and Expenses 

Other operating costs and expenses consist of restaurant-level occupancy expenses (rent, common area expenses, 

insurance, licenses, taxes and utilities), other operating expenses (excluding food costs and labor expenses, which are 
reported separately) and bakery production overhead and distribution expenses. As a percentage of revenues, other 
operating costs and expenses increased to 24.4% for fiscal 2017 from 23.7% for fiscal 2016. This variance was primarily 
related to higher repairs and maintenance, marketing and utilities costs, as well as increased general liability insurance 
expense due to higher frequency and larger claims relative to fiscal 2016. 

General and Administrative Expenses 

General and administrative (“G&A”) expenses consist of the restaurant management recruiting and training 
program, restaurant field supervision, corporate support and bakery administrative organizations, as well as gift card 
commissions to third party distributors. As a percentage of revenues, G&A expenses decreased to 6.2% for fiscal 2017 
versus 6.4% for fiscal 2016. This decrease was primarily due to a lower corporate bonus accrual and reduced stock-
based compensation expense, partially offset by an increase in legal costs and sales deleverage. 

Depreciation and Amortization Expenses 

As a percentage of revenues, depreciation and amortization expenses were 4.1% and 3.9% in fiscal 2017 and 

fiscal 2016, respectively. This increase was primarily due to loss on asset disposals and sales deleverage. 

Impairment of Assets and Lease Terminations 

In fiscal 2017, we recorded $10.3 million of accelerated depreciation and impairment expense related to three 

The Cheesecake Factory restaurants, including one relocation and one lease expiration, and one Grand Lux Cafe. In 
fiscal 2016, we recorded $0.1 million of accelerated depreciation expense related to the planned relocation of one The 
Cheesecake Factory restaurant, which subsequently took place in fiscal 2017. 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preopening Costs 

Preopening costs were $13.3 million for fiscal 2017 compared to $13.6 million in fiscal 2016. We opened seven 
The Cheesecake Factory restaurants and one RockSugar Southeast Asian Kitchen in fiscal 2017 compared to seven The 
Cheesecake Factory restaurants and one Grand Lux Cafe in fiscal 2016. Preopening costs include all costs to relocate 
and compensate restaurant management staff members during the preopening period, costs to recruit and train hourly 
restaurant staff members, and wages, travel and lodging costs for our opening training team and other support staff 
members. Also included are expenses for maintaining a roster of trained managers for pending openings, the associated 
temporary housing and other costs necessary to relocate managers in alignment with future restaurant opening and 
operating needs, and corporate travel and support activities. Preopening costs can fluctuate significantly from period to 
period based on the number and timing of restaurant openings and the specific preopening costs incurred for each 
restaurant. 

Interest and Other Expense, Net 

Interest and other expense, net was $6.4 million in fiscal 2017 compared to $9.2 million in fiscal 2016. Interest 

expense on our deemed landlord financing liability was $5.8 million in fiscal 2017 compared to $5.6 million in fiscal 
2016. 

Income Tax Provision/(Benefit) 

Our effective income tax rate was (7.5%) in fiscal 2017 compared to 27.3% in fiscal 2016. This decrease is 

primarily due to the favorable impact of the Tax Act on our deferred taxes and the implementation of new accounting 
guidance that requires the tax impact of exercised stock options and vested restricted stock to be recorded in the income 
tax provision instead of additional paid-in capital, as well as a higher proportion of credit for FICA taxes on reported tips 
in relation to pre-tax income and higher non-taxable gains on our investments in variable life insurance contracts used to 
support our Executive Savings Plan (“ESP”), a non-qualified deferred compensation plan. (See “Recent Accounting 
Pronouncements” in Note 1 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report for further 
discussion of the accounting change. See Note 14 of Notes to Consolidated Financial Statements in Part IV, Item 15 of 
this report for further information on our income tax provision/(benefit).) 

Fiscal 2016 Compared to Fiscal 2015 

Revenues 

Revenues increased 8.3% to $2,275.7 million for fiscal 2016, compared to $2,100.6 million for fiscal 2015, 

primarily due to positive comparable restaurant sales, new restaurant openings and approximately $54.7 million 
contributed by the 53rd week in fiscal 2016. 

Comparable sales at The Cheesecake Factory restaurants increased by 1.2%, or $22.8 million, from fiscal 2015 

on a 53-week basis, outperforming the casual dining industry which experienced a comparable sales decline of 1.4%, as 
measured by Knapp Track. Our comparable sales increase was driven by average check growth of 2.8% (based on an 
increase of 2.7% in menu pricing and a 0.1% positive change in mix), partially offset by a decrease in customer traffic of 
1.6%. We implemented effective menu price increases of approximately 1.4% and 1.1% during the first and third 
quarters of fiscal 2016, respectively. The Cheesecake Factory average sales per restaurant operating week increased 
1.1% to $207,166 in fiscal 2016 compared to fiscal 2015. Total operating weeks at The Cheesecake Factory restaurants 
increased 7.4% to 10,031 in fiscal 2016 compared to the prior year. Excluding the impact of the 53rd week in fiscal 2016, 
total operating weeks increased 5.3% to 9,837. 

Comparable sales at our Grand Lux Cafe restaurants increased by 2.2% from fiscal 2015 on a 53-week basis 

driven by an increase in average check and customer traffic. We implemented effective menu price increases of 
approximately 1.0% and 1.3% during the second and fourth quarters of fiscal 2016, respectively. 

External bakery sales were $53.6 million for fiscal 2016 compared to $52.8 million in fiscal 2015. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cost of Sales 

As a percentage of revenues, cost of sales was 23.2% for fiscal 2016 compared to 24.0% for fiscal 2015, 

primarily driven by lower seafood, grocery, dairy and poultry costs. 

Labor Expenses 

As a percentage of revenues, labor expenses were 33.4% and 32.6% in fiscal 2016 and fiscal 2015, respectively. 

This variance was driven primarily by higher hourly wage rates due to minimum wage increases mandated under various 
state and local laws. 

Other Operating Costs and Expenses 

As a percentage of revenues, other operating costs and expenses decreased to 23.7% for fiscal 2016 from 23.8% 

for fiscal 2015. 

General and Administrative Expenses 

As a percentage of revenues, G&A expenses decreased to 6.4% for fiscal 2016 versus 6.5% for fiscal 2015. 

Depreciation and Amortization Expenses 

As a percentage of revenues, depreciation and amortization expenses were 3.9% and 4.1% in fiscal 2016 and 

fiscal 2015, respectively. This decrease was primarily due to benefits from extending the depreciable life of restaurant 
assets in conjunction with recently extended/renewed leases and from certain restaurant assets being fully depreciated. 

Impairment of Assets and Lease Terminations 

In fiscal 2016, we recorded $0.1 million of accelerated depreciation expense related to the planned relocation of 
one The Cheesecake Factory restaurant. In fiscal 2015, we recorded a $6.0 million impairment charge related to our first 
Rock Sugar Pan Asian Kitchen restaurant. 

Preopening Costs 

Preopening costs were $13.6 million for fiscal 2016 compared to $16.9 million in fiscal 2015. We opened seven 

The Cheesecake Factory restaurants and one Grand Lux Cafe in fiscal 2016 compared to ten The Cheesecake Factory 
restaurants and one Grand Lux Cafe in fiscal 2015. 

Interest and Other Expense, Net 

Interest and other expense, net was $9.2 million in fiscal 2016 compared to $5.9 million in fiscal 2015. This 
increase was primarily due to higher interest expense on our deemed landlord financing liability and asset disposals, 
partially offset by decreased income due to an insurance claim received in fiscal 2015. Interest expense on our deemed 
landlord financing liability was $5.6 million in fiscal 2016 compared to $3.5 million in fiscal 2015. 

Income Tax Provision/(Benefit) 

Our effective income tax rate was 27.3% in fiscal 2016 compared to 26.9% in fiscal 2015. A lower proportion of 

credit for FICA taxes on reported tips in relation to pre-tax income was partially offset by non-taxable gains in fiscal 
2016 as compared to non-deductible losses in fiscal 2015 on our investments in variable life insurance contracts used to 
support our ESP. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP Measures 

Adjusted net income and adjusted diluted net income per share are supplemental measures of our performance 

that are not required by or presented in accordance with GAAP. These non-GAAP measures may not be comparable to 
similarly titled measures used by other companies and should not be considered in isolation or as a substitute for 
measures of performance prepared in accordance with GAAP. We calculate these non-GAAP measures by eliminating 
from net income and diluted net income per share the impact of items we do not consider indicative of our ongoing 
operations. We believe these adjusted measures provide additional information to facilitate the comparison of our past 
and present financial results. We utilize results that both include and exclude the identified items in evaluating business 
performance. Our inclusion of these adjusted measures should not be construed as an indication that our future results 
will be unaffected by unusual or infrequent items. In the future, we may incur expenses or generate income similar to the 
adjusted items. 

Following is a reconciliation from net income and diluted net income per share to the corresponding adjusted 

measures (in thousands, except per share data): 

Net income ......................................................................................................   
After-tax impact from: 

Impairment of assets and lease terminations (1) ...........................................   
Deferred tax revaluation (2) ..........................................................................   
Adjusted net income........................................................................................   

2017 
$  157,392  

Fiscal Year 
2016 
$  139,494  

2015 
$  116,523  

6,206  
(38,525 ) 
$  125,073  

68  
—  
$  139,562  

3,607  
—  
$  120,130  

Diluted net income per share...........................................................................   
After-tax impact from: 

Impairment of assets and lease terminations (1) ...........................................   
Deferred tax revaluation (2) ..........................................................................   
Adjusted diluted net income per share ............................................................   

$ 

3.27  

$ 

2.83  

$ 

2.30  

0.13  
(0.80 ) 
2.60  

$ 

0.00  
—  
2.83  

$ 

0.07  
—  
2.37  

$ 

(1)  Fiscal years 2017, 2016 and 2015 include pre-tax impairment of assets and lease terminations expense of $10.3 
million, $0.1 million and $6.0 million, respectively. (See Note 1 of Notes to Consolidated Financial Statements 
in Part IV, Item 15 of this report for further discussion of these charges.) 

(2)  Fiscal 2017 includes a $38.5 million benefit to our income tax provision related to the new Tax Act. (See Note 

14 for further discussion of income taxes.) 

Fiscal 2018 Outlook 

This discussion contains forward-looking statements and should be read in conjunction with our consolidated 

financial statements and related notes in Part IV, Item 15 of this report, the “Risk Factors” included in Part I, Item 1A of 
this report and the cautionary statements included throughout this report. 

We estimate diluted net income per share for fiscal 2018 will be between $2.64 and $2.80 based on an assumed 
comparable sales range of between flat and up 1% at The Cheesecake Factory restaurants, as well as the following cost 
assumptions. We currently expect commodity cost inflation of about 3% for fiscal 2018, with increases across most 
categories, most notably in poultry, dairy and produce costs. For fiscal 2018, we are estimating wage inflation of 
approximately 5% and an effective tax rate of between 13% and 14%. 

We estimate diluted net income per share for the first quarter of fiscal 2018 will be between $0.66 and $0.70 

based on an assumed comparable sales range of between 0.5% and 1.5% at The Cheesecake Factory restaurants. 

Given current industry dynamics, including customer traffic declines and wage rates inflation, which is impacting 
both restaurant labor and construction costs, we plan to open as many as four to six new restaurants, including one Grand 
Lux Cafe and the first location of a fast casual concept we are developing internally, in fiscal 2018. In addition to these 
Company-owned locations, we expect as many as four to five restaurants to open internationally under licensing 
agreements. 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
We expect fiscal 2018 cash capital expenditures to range between $90 million and $105 million and growth 
capital contributions to North Italia and Flower Child to range between $20 million and $25 million. We anticipate 
utilizing substantially all of our free cash flow, plus proceeds received from staff member stock option exercises, for 
dividends and share repurchases. (See “Liquidity and Capital Resources” for further discussion of expected 2018 capital 
expenditures.) 

Liquidity and Capital Resources 

Our corporate financial objectives are to maintain a sufficiently strong and conservative balance sheet to support 

our operating initiatives and unit growth while maintaining financial flexibility to provide the financial resources 
necessary to protect and enhance the competitiveness of our restaurant and bakery brands and to provide a prudent level 
of financial capacity to manage the risks and uncertainties of conducting our business operations under various economic 
and industry cycles. Our ongoing capital requirements are principally related to our restaurant expansion plans, ongoing 
maintenance of our restaurants and bakery facilities, investment in our corporate and information technology 
infrastructures and growth capital commitments to North Italia and Flower Child. 

Similar to many restaurant and retail chain store operations, we utilize operating lease arrangements for all of our 

restaurant locations. We believe our operating lease arrangements continue to provide appropriate leverage for our 
capital structure in a financially efficient manner. However, we are not limited to the use of lease arrangements as our 
only method of opening new restaurants. While most of our operating lease obligations are not required to be reflected as 
indebtedness on our consolidated balance sheet, the minimum base rents and related fixed obligations under our lease 
agreements must be satisfied by cash flows from our ongoing operations. Accordingly, our lease arrangements reduce, to 
some extent, our capacity to utilize funded indebtedness in our capital structure. 

Historically, we have obtained capital from our ongoing operations, public stock offerings, lines of credit, staff 

member stock option exercises and construction contributions from our landlords. Our requirement for working capital is 
not significant, since our restaurant customers pay for their food and beverage purchases in cash or cash equivalents at 
the time of sale, and we are able to sell many of our restaurant inventory items before payment is due to the suppliers of 
such items. 

The following table presents, for the periods indicated, a summary of our key cash flows from operating, 

investing and financing activities (in millions): 

2017 

Fiscal Year 
2016 

2015 

Cash provided by operating activities ................   
Capital expenditures ...........................................   
Investments in unconsolidated affiliates ............   
Deemed landlord financing proceeds .................   
Proceeds from exercise of stock options ............   
Cash dividends paid ...........................................   
Treasury stock purchases ...................................   

$ 
$ 
$ 
$ 
$ 
$ 
$ 

238.8  
$ 
(120.8 )  $ 
(18.0 )  $ 
$ 
12.1  
$ 
9.0  
(49.9 )  $ 
(123.0 )  $ 

316.4  
$ 
(115.8 )  $ 
(42.0 )  $ 
$ 
17.2  
28.4  
$ 
(42.4 )  $ 
(146.5 )  $ 

247.7  
(153.9 ) 
—  
14.3  
28.0  
(36.0 ) 
(109.4 ) 

During fiscal 2017, our cash and cash equivalents decreased by $47.8 million to $6.0 million at January 2, 2018. 

This decrease was primarily attributable to treasury stock purchases, capital expenditures, dividend payments and 
investments in North Italia and Flower Child, partially offset by cash provided by operating activities, proceeds from 
exercises of staff member stock options and deemed landlord financing proceeds. Cash flow from operations decreased 
by $77.6 million from fiscal 2016 to fiscal 2017, primarily due to lower pretax income and timing of income tax 
payments. (See Note 1 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report for further 
discussion of cash and cash equivalents.) 

Capital expenditures for new restaurants, including locations under development as of each fiscal year end, were 
$76.5 million, $84.4 million and $104.5 million for fiscal 2017, 2016 and 2015, respectively. Capital expenditures also 
included $36.5 million, $26.8 million and $28.5 million for our existing restaurants and $7.8 million, $4.6 million and 
$20.9 million for bakery and corporate capacity and infrastructure investments in fiscal 2017, 2016 and 2015, 
respectively, including construction of a training center that was completed in January 2016. 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
For fiscal 2018, we currently estimate our cash outlays for capital expenditures to range between $90 million and 

$105 million, net of up-front cash landlord construction contributions and excluding $9.4 million of expected non-
capitalizable preopening costs for new restaurants. The amount reflected as additions to property and equipment in the 
consolidated statements of cash flows may vary from this estimate based on the accounting treatment of each lease. (See 
Note 1 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report.) Our estimate for capital 
expenditures for fiscal 2018 contemplates a net outlay of $40 million to $47 million for as many as four to six restaurants 
expected to be opened during fiscal 2018. Expected fiscal 2018 capital expenditures also include $35 million to $40 
million for replacements, enhancements and capacity additions to our existing restaurants and approximately $15 million 
to $18 million for bakery and corporate infrastructure investments, including an infrastructure upgrade of our California 
bakery. (For discussion of risks related to this upgrade, see Item 1A — Risk Factors — “Lost production capacity 
resulting from the temporary closure of our California bakery for refurbishment, renovation and retrofitting could result 
in a shortage of our baked dessert products that could materially adversely affect our financial performance.”) 

During fiscal 2016, we entered into a strategic relationship with Fox Restaurant Concepts LLC (“FRC”) with 
respect to two of its brands, North Italia and Flower Child, that share a number of parallels with us in terms of quality, 
culture and philosophy, and that we believe have significant opportunity for growth. FRC, or its affiliates, will continue 
to own the intellectual property, manage day-to-day operations and provide infrastructure support to facilitate the near-
term growth of both of these concepts. We made initial minority equity investments of $42 million in these concepts 
during fiscal 2016 and will provide ongoing growth capital over time, including an additional $18 million invested 
during fiscal 2017. We are also obligated to provide up to an additional $24 million in combined growth capital to North 
Italia and Flower Child. We have the right, and an obligation if certain financial, legal and operational conditions are 
met, to acquire the remaining interest in one or both of these concepts in the next two to four years. These transactions 
are not expected to have a material impact on our financial performance over the next several years, and we do not 
anticipate that we will need to incur debt to fund our ongoing growth capital commitments during the investment period. 
Should we ultimately acquire one or both concepts, we would evaluate the appropriate capital structure at that time. (See 
Item 1A — Risk Factors — “Our strategic relationship with Fox Restaurant Concepts LLC (“FRC”) might not yield the 
anticipated benefits, and we may lose some or all of our investment, which could materially adversely affect our 
financial performance.”) 

We maintain a $200 million unsecured revolving credit facility (“Facility”), $50 million of which may be used 

for issuances of letters of credit. Availability under the Facility is reduced by outstanding letters of credit, which are used 
to support our self-insurance programs. The Facility, which matures on December 22, 2020, contains a commitment 
increase feature that could provide for an additional $100 million in available credit upon our request and subject to the 
participating lenders electing to increase their commitments or by means of the addition of new lenders. Certain of our 
material subsidiaries guarantee our obligations under the Facility. During fiscal years 2017, 2016 and 2015, we utilized 
the Facility to fund a portion of our stock repurchases. At January 2, 2018, we had net availability for borrowings of 
$169.3 million, based on a $10.0 million outstanding debt balance and $20.7 million in standby letters of credit. The 
Facility limits cash distributions with respect to our equity interests, such as cash dividends and share repurchases, based 
on a defined ratio. We were in compliance with the covenants in effect at January 2, 2018. (See Note 8 of Notes to 
Consolidated Financial Statements in Part IV, Item 15 of this report for further discussion of our long-term debt .) 

In fiscal 2012, our Board approved the initiation of a cash dividend to our stockholders, which is subject to 

quarterly Board approval. Cash dividends have been declared during every quarter since initiation. Future decisions to 
pay or to increase or decrease dividends are at the discretion of the Board and will be dependent on our operating 
performance, financial condition, capital expenditure requirements, limitations on cash distributions pursuant to the 
terms and conditions of our Facility and other such factors that the Board considers relevant. 

On July 21, 2016, our Board increased the authorization to repurchase our common stock by 7.5 million shares to 
56.0 million shares. Under this and all previous authorizations, we have cumulatively repurchased 49.5 million shares at 
a total cost of $1,532.9 million through January 2, 2018. During fiscal 2017, 2016 and 2015, we repurchased 2.6 million, 
2.9 million and 2.1 million shares of our common stock at a cost of $123.0 million, $146.5 million and $104.8 million, 
respectively. Our share repurchase authorization does not have an expiration date, does not require us to purchase a 
specific number of shares and may be modified, suspended or terminated at any time. We make the determination to 
repurchase shares based on several factors, including an evaluation of current and future capital needs associated with 
new restaurant development, current and forecasted cash flows, including dividend payments and growth capital 
contributions to North Italia and Flower Child, a review of our capital structure and cost of capital, our share price and 
current market conditions. The timing and number of shares repurchased are also subject to legal constraints and 

47 

 
 
 
 
 
financial covenants under our Facility that limit share repurchases based on a defined ratio. (See Note 8 of Notes to 
Consolidated Financial Statements in Part IV, Item 15 of this report for further discussion of our long-term debt.) Our 
objectives with regard to share repurchases are to offset the dilution to our shares outstanding that results from equity 
compensation grants and to supplement our earnings per share growth. (See Note 11 of Notes to Consolidated Financial 
Statements in Part IV, Item 15 of this report for further discussion of our repurchase authorization and methods.) 

Based on our current expansion objectives, we believe that during the upcoming 12 months our cash and cash 
equivalents, combined with expected cash flows provided by operations, available borrowings under our Facility and 
expected landlord construction contributions should be sufficient in the aggregate to finance our capital allocation 
strategy, including capital expenditures, share repurchases, cash dividends and growth capital contributions to North 
Italia and Flower Child, and allow us to consider additional possible capital allocation strategies, such as developing or 
acquiring other growth vehicles. We continue to plan to return substantially all of our free cash flow plus proceeds 
received from staff member stock option exercises to stockholders in the form of dividends and share repurchases. 

As of January 2, 2018, we had no financing transactions, arrangements or other relationships with any 
unconsolidated entities or related parties other than the arrangement with FRC that we entered into in fiscal 2016. (See 
“Investments in North Italia® and Flower Child®” in Part I, Item 1 for further discussion of this investment.) 
Additionally, we had no financing arrangements involving synthetic leases or trading activities involving commodity 
contracts. 

Contractual Obligations and Commercial Commitments 

The following table summarizes our contractual obligations and commercial commitments as of January 2, 2018 

(amounts in millions): 

Payment Due by Period 

Total 

Less than 
1 Year 

1-3 Years 

4-5 Years 

More than 
5 Years 

Contractual obligations 
Leases (1) .............................................................    $  1,025.2  
10.0  
Long-term debt ...................................................   
Purchase obligations (2) ......................................   
137.3  
Uncertain tax positions (3) ...................................   
0.8  
Total ...................................................................    $  1,173.3  

$ 

$ 

92.9  
—  
100.7  
—  
193.6  

$ 

$ 

185.2  
10.0  
19.8  
0.8  
215.8  

$ 

$ 

174.9  
—  
13.3  
—  
188.2  

$ 

$ 

572.2  
—  
3.5  
—  
575.2  

Other commercial commitments 
Standby letters of credit .....................................    $ 

20.7  

$ 

—  

$ 

20.7  

$ 

—  

$ 

—  

(1)  Represents aggregate minimum lease payments for our restaurant operations, automobiles and certain 

equipment, including amounts characterized as deemed landlord financing payments in accordance with 
accounting guidance. (See Note 1 in Notes to Consolidated Financial Statements in Part IV, Item 15 of this 
report.) Most of our leases also require contingent rent in addition to the minimum base rent based on a 
percentage of revenues ranging from 2.5% to 10% and require various expenses incidental to the use of the 
property. 

(2)  Purchase obligations represent commitments for the purchase of goods and estimated construction 

commitments, net of up-front landlord construction contributions. Amounts exclude agreements that are 
cancelable without significant penalty. 

(3)  Represents liability for uncertain tax positions. (See Note 14 of Notes to Consolidated Financial Statements in 

Part IV, Item 15 of this report for further discussion of income taxes.) 

In addition to the items listed above, we are obligated to provide up to an additional $24 million in combined 
growth capital to North Italia and Flower Child. The right and obligation to provide growth capital and to acquire the 
remaining interest in either or both of these concepts in the next two to four years assumes certain financial, legal and 
operational conditions are met. See “Liquidity and Capital Resources” of this report for further discussion. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
 
 
We expect to fund our contractual obligations primarily with operating cash flows generated in the normal 

course of business. 

Critical Accounting Policies 

Critical accounting policies are those we believe are most important to portraying our financial condition and 

results of operations and also require the greatest amount of subjective or complex judgments by management. 
Judgments and uncertainties regarding the application of these policies may result in materially different amounts being 
reported under various conditions or using different assumptions. We consider the following policies to be the most 
critical in understanding the judgment that is involved in preparing our consolidated financial statements. 

Property and Equipment 

We record property and equipment at cost less accumulated depreciation. Improvements are capitalized while 

repairs and maintenance costs are expensed as incurred. The useful life of property and equipment and the determination 
as to what constitutes a capitalized cost versus a repair and maintenance expense involve judgment by management, 
which may produce materially different amounts of repairs and maintenance or depreciation expense than if different 
assumptions were used. 

Impairment of Long-Lived Assets 

We assess the potential impairment of our long-lived assets whenever events or changes in circumstances 
indicate that the carrying value of the assets or asset group may not be recoverable. Factors considered include, but are 
not limited to, significant underperformance relative to historical or projected future operating results, significant 
changes in the manner in which an asset is being used, an expectation that an asset will be disposed of significantly 
before the end of its previously estimated useful life and significant negative industry or economic trends. We regularly 
review restaurants that are cash flow negative for the previous four quarters and those that are being considered for 
closure or relocation to determine if impairment testing is warranted. 

Assessing whether impairment testing is warranted and, if so, determining the amount of expense require the use 

of estimates and assumptions regarding future cash flows and estimated useful lives, which are subject to a significant 
degree of judgment based on our experience and knowledge. These estimates can be significantly impacted by changes 
in the economic environment, real estate market conditions and capital spending decisions. 

Gift Card Revenue Recognition 

We recognize a liability upon the sale of our gift cards and recognize revenue when these gift cards are redeemed 

in our restaurants. Based on our historical redemption patterns, we can reasonably estimate the amount of gift cards for 
which redemption is remote, which is referred to as “breakage.” Utilizing this method, we estimate both the amount of 
breakage and the time period of redemption. Breakage is recognized over a three-year period in proportion to historical 
redemption trends and is classified as revenues in our consolidated statements of income. If actual redemption amounts 
or patterns vary from our estimates, actual gift card breakage income may differ from the amounts recorded. 

Leases 

We currently lease all of our restaurant locations. We evaluate each lease to determine its appropriate 

classification as an operating or capital lease for financial reporting purposes. All of our restaurant leases are classified 
as operating leases. Minimum base rent, which generally escalates over the term of the lease, is recorded on a straight-
line basis over the lease term. The initial lease term includes the build-out period for our leases, where no rent payments 
are typically due under the terms of the lease. Contingent rent expense, which is based on a percentage of revenues, is 
recorded as incurred to the extent it exceeds minimum base rent per the lease agreement. 

We expend cash for leasehold improvements and FF&E to build out and equip our leased premises. We may also 
expend cash for structural additions that we make to leased premises. Generally a portion of the leasehold improvements 
and building costs are reimbursed to us by our landlords as construction contributions. If obtained, landlord construction 
contributions usually take the form of up-front cash, full or partial credits against our future minimum or percentage 
rents, or a combination thereof. Depending on the specifics of the leased space and the lease agreement, amounts paid 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
for structural components are recorded during the construction period as either prepaid rent or property and equipment 
and the landlord construction contributions are recorded as either an offset to prepaid rent or as a deemed landlord 
financing liability. 

For those leases for which we are deemed the owner of the property during construction, upon completion, we 
perform an analysis to determine if they qualify for sale-leaseback treatment. For those qualifying leases, the deemed 
landlord financing liability and the associated property and equipment are removed and the difference is reclassified to 
either prepaid or deferred rent and amortized over the lease term as an increase or decrease to rent expense. If the lease 
does not qualify for sale-leaseback treatment, the deemed landlord financing liability is amortized over the lease term 
based on the rent payments designated in the lease agreement. 

Self-Insurance Liabilities 

We retain the financial responsibility for a significant portion of our risks and associated liabilities with respect to 

workers’ compensation, general liability, staff member health benefits, employment practices and other insurable risks. 
The accrued liabilities associated with our self-insured programs are based on our estimate of the ultimate costs to settle 
known claims, as well as claims incurred but not yet reported to us (“IBNR”) as of the balance sheet date. Our estimated 
liabilities are based on information provided by our insurance brokers and insurers, combined with our judgment 
regarding a number of assumptions and factors, including the frequency and severity of claims, claims development 
history, case jurisdiction, applicable legislation and our claims settlement practices. We maintain stop-loss coverage with 
third-party insurers to limit our individual claim exposure for many of our programs. Significant judgment is required to 
estimate IBNR amounts, as parties have yet to assert such claims. If actual claims trends, including the severity or 
frequency of claims, differ from our estimates, our financial results could be impacted. 

Stock-Based Compensation 

We apply the Black-Scholes valuation model in determining the fair value of stock option grants, which requires 

the use of assumptions, including the volatility of our common stock price and the length of time staff members will 
retain their vested stock options prior to exercise. Additionally, we estimate the expected forfeiture rate related to stock 
options, restricted shares and restricted share units in determining the amount of stock-based compensation expense for 
each period. For restricted share units with performance-based vesting conditions, we estimate the level of expected 
performance. Significant judgment is required in determining the valuation factors and forfeiture rate estimates. Changes 
in these assumptions or differences between our estimates and actual results could materially affect our results of 
operations. 

Income Taxes 

We compute income taxes based on estimates of our federal, state and foreign tax liabilities. Our estimates 

include, but are not limited to, effective state and local income tax rates, allowable tax credits, depreciation expense 
allowable for tax purposes and applicable valuation allowances on deferred tax assets. Our estimates are made based on 
the best available information at the time we prepare our consolidated financial statements. In making our estimates, we 
consider the impact of legislative and judicial developments. As these developments evolve, such as clarifiaction of 
certain provisions in the Tax Act, we update our estimates, which, in turn, may result in adjustments to our effective tax 
rate. We generally file our income tax returns within ten months after our fiscal year-end. All tax returns are subject to 
audit by the applicable taxing authorities, usually years after the returns are filed, and could be subject to differing 
interpretations of the tax laws. 

We account for uncertain tax positions under Financial Accounting Standards Board guidance, which requires 
that a position taken or expected to be taken in a tax return be recognized (or derecognized) in the financial statements 
when it is more likely than not (i.e., a likelihood of more than 50%) that the position would be sustained on its technical 
merits upon examination by tax authorities, taking into account available administrative remedies and litigation. A 
recognized tax position is then measured at the largest amount of benefit that is greater than 50% likely of being realized 
upon ultimate resolution. Assessment of uncertain tax positions requires significant judgments relating to the amounts, 
timing and likelihood of resolution. Our actual results could differ materially from these estimates. 

50 

 
 
 
 
 
 
 
 
 
 
 
 
Recent Accounting Pronouncements 

See Note 1 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report for a summary of new 

accounting standards. 

Impact of Inflation 

The impact of inflation on food costs, labor, and other supplies and services can adversely impact our financial 

results. While we attempt to at least partially offset increases in the costs of key operating resources by gradually raising 
prices for our menu items and bakery products and employing more efficient purchasing practices, productivity 
improvements and greater economies of scale, there can be no assurance that we will be effective in doing so. 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

The following discussion of market risks contains forward-looking statements. Actual results may differ 

materially from the following discussion based on general conditions in the commodity and financial markets. 

We purchase food and other commodities for use in our operations, based on market prices established with our 

suppliers. Many of the commodities purchased by us can be subject to volatility due to market supply and demand 
factors outside of our control. Substantially all of our ingredients and supplies are available from multiple qualified 
suppliers, which helps mitigate our risk of commodity availability and obtain competitive prices. We negotiate short-
term and long-term agreements for some of our principal commodity, supply and equipment requirements, such as 
certain dairy products and chicken, depending on market conditions and expected demand. We continue to evaluate the 
possibility of entering into similar arrangements for additional commodities. However, we are currently unable to 
contract directly for extended periods of time for certain of our commodities such as certain produce items, wild-caught 
fresh fish and certain dairy products. We also periodically evaluate hedging vehicles, such as direct financial 
instruments, to assist us in managing our risk and variability in these categories. Although these vehicles and markets 
may be available to us, we may choose not to enter into contracts due to pricing volatility, excessive risk premiums, 
hedge inefficiencies or other factors. Where we have not entered into long-term contracts, commodities can be subject to 
unforeseen supply and cost fluctuations, which at times may be significant. For fiscal years 2017 and 2016, a 
hypothetical increase of 1% in commodities costs would have had a negative impact of $5.2 million and $5.3 million, 
respectively, on cost of sales. (See Item 1A — Risk Factors — “Our inability to anticipate and react effectively to 
changes in the costs of key operating resources, including food, utilities, and other supplies and services, may increase 
our cost of doing business, which may materially adversely affect our financial performance.”) 

We are exposed to market risk from interest rate changes on our funded debt. This exposure relates to the 

component of the interest rate on our Facility that is indexed to market rates. Based on $10.0 million of outstanding 
borrowings at January 2, 2018, a hypothetical 1% rise in interest rates would increase interest expense by $100,000 on 
an annual basis. We had no outstanding borrowings at January 3, 2017, and therefore, had no exposure to interest rate 
fluctuations on funded debt at that date. (See Note 8 of Notes to Consolidated Financial Statements in Part IV, Item 15 of 
this report for further discussion of our long-term debt.) 

We are also subject to market risk related to our investments in variable life insurance contracts used to support 
our ESP to the extent these investments are not equivalent to the related liability. In addition, because changes in these 
investments are not taxable, the full impact of gains or losses directly affects net income. Based on balances at January 2, 
2018 and January 3, 2017, a hypothetical 10% decline in the market value of our deferred compensation asset and related 
liability would not have impacted income before income taxes. However, under such scenario, net income would have 
declined by $2.5 million at January 2, 2018 and $2.0 million at January 3, 2017. 

ITEM 8. 

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

The consolidated financial statements required to be filed hereunder are set forth in Part IV, Item 15 of this 

report. 

ITEM 9. 

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
FINANCIAL DISCLOSURE 

None. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9A.  CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

We have established and maintain disclosure controls and procedures that are designed to ensure that material 
information relating to the Company and our subsidiaries required to be disclosed by us in the reports that we file or 
submit under the Securities Exchange Act of 1934 is recorded, processed, summarized, and reported within the time 
periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our 
management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions 
regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management 
recognized that any controls and procedures, no matter how well designed and operated, can provide only a reasonable 
assurance of achieving the desired control objectives, and management was necessarily required to apply its judgment in 
evaluating the cost-benefit relationship of possible controls and procedures. We carried out an evaluation, under the 
supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial 
Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the 
period covered by this report. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer 
concluded that our disclosure controls and procedures were effective at the reasonable assurance level as of January 2, 
2018. 

Management’s Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over financial 
reporting. As defined in Exchange Act Rule 13a-15(f), internal control over financial reporting is a process designed by, 
or under the supervision of, our principal executive and principal financial officers and effected by our Board of 
Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with accounting principles 
generally accepted in the United States (“GAAP”) and includes those policies and procedures that (i) pertain to the 
maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the 
assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation 
of financial statements in accordance with GAAP, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s 
assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control 
over financial reporting may not prevent or detect misstatements. 

Under the supervision and with the participation of our management, including our Chief Executive Officer and 
Chief Financial Officer, we carried out an evaluation of the effectiveness of our internal control over financial reporting 
as of January 2, 2018 on the criteria in “Internal Control - Integrated Framework (2013)” issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (“COSO”). Based on this evaluation, our management 
concluded that our internal control over financial reporting was effective as of January 2, 2018. 

The effectiveness of our internal control over financial reporting as of January 2, 2018 has been audited by 
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report which appears 
in Part IV, Item 15 of this report. 

Changes in Internal Control over Financial Reporting 

There have been no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 
15d-15(f) under the Securities Exchange Act of 1934) during our most recent fiscal quarter ended January 2, 2018 that 
have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

ITEM 9B.  OTHER INFORMATION 

None. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

We have adopted a code of ethics which applies to our Chief Executive Officer, Chief Financial Officer and 

Chief Accounting Officer, who are the Company’s principal executive, financial and accounting officers, respectively, 
and the Company’s other executive officers and members of the Board of Directors, entitled “Code of Ethics for 
Executive Officers, Senior Financial Officers and Directors.” The Code of Ethics is available on our corporate website at 
www.thecheesecakefactory.com in the “Corporate Governance” section of our “Investors” page. The contents of our 
website are not incorporated by reference into this Form 10-K. We intend to satisfy disclosure requirements under Item 
5.05 of Form 8-K regarding an amendment to, or waiver from, a provision of the Code of Ethics by posting such 
information on our website, at the address and location specified above, or as otherwise required by the NASDAQ 
Global Market. 

Information with respect to our executive officers is included in Part I, Item 1 of this report. Other information 

required by this item is hereby incorporated by reference from the sections entitled “Election of Directors,” “The Board 
and Corporate Governance,” “Designation of Audit Committee Financial Experts,” “Committees of the Board,” and 
“Section 16(a) Beneficial Ownership Reporting Compliance” in our definitive proxy statement for the annual meeting of 
stockholders to be held on May 31, 2018 (the “Proxy Statement”). 

ITEM 11.  EXECUTIVE COMPENSATION 

The information required by this item is hereby incorporated by reference to the sections entitled “Board of 

Directors Compensation” and “Executive Compensation” in the Proxy Statement. 

ITEM 12. 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 
RELATED STOCKHOLDER MATTERS 

The information required by this item is hereby incorporated by reference to the section entitled “Beneficial 

Ownership of Principal Stockholders and Management” in the Proxy Statement. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE 

The information required by this item is hereby incorporated by reference to the sections entitled “Policies 
Regarding Review, Approval or Ratification of Transactions with Related Persons” and “The Board and Corporate 
Governance” in the Proxy Statement. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this item is hereby incorporated by reference to the section entitled “Independent 

Registered Public Accounting Firm Fees and Services” (in the proposal entitled “Ratification of Selection of 
Independent Registered Public Accounting Firm”) in the Proxy Statement. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

ITEM 15.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES 

The following documents are filed as a part of this Report: 

(a) 

1. 

Financial statements: 

The consolidated financial statements required to be filed hereunder are listed in the 
Index to Consolidated Financial Statements on page 55 of this report. 

2. 

Financial statement schedules: 

All schedules have been omitted because they are not applicable, not required or the 
information has been otherwise supplied in the financial statements or notes to the 
financial statements. 

3. 

Exhibits: 

The Exhibits required to be filed hereunder are listed in the exhibit index included 
herein at page 82. 

ITEM 16.  FORM 10-K SUMMARY 

None. 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm ..................................................................................  

Consolidated Balance Sheets .................................................................................................................................  

Consolidated Statements of Income .......................................................................................................................  

Consolidated Statements of Comprehensive Income .............................................................................................  

Consolidated Statements of Stockholders’ Equity .................................................................................................  

Consolidated Statements of Cash Flows ................................................................................................................  

Notes to Consolidated Financial Statements ..........................................................................................................  

Page 

56 

58 

59 

60 

61 

62 

63 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of The Cheesecake Factory Incorporated 

Opinions on the Financial Statements and Internal Control over Financial Reporting 

We have audited the accompanying consolidated balance sheets of The Cheesecake Factory Incorporated and its 
subsidiaries as of January 2, 2018 and January 3, 2017, and the related consolidated statements of income, 
comprehensive income, stockholders’ equity and cash flows for each of the three years in the period ended January 2, 
2018, including the related notes (collectively referred to as the “consolidated financial statements”). We also have 
audited the Company’s internal control over financial reporting as of January 2, 2018, based on criteria established in 
Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (COSO). 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of the Company as of January 2, 2018 and January 3, 2017, and the results of their operations and their 
cash flows for each of the three years in the period ended January 2, 2018 in conformity with accounting principles 
generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material 
respects, effective internal control over financial reporting as of January 2, 2018, based on criteria established in Internal 
Control - Integrated Framework (2013) issued by the COSO. 

Change in Accounting Principle 

As discussed in Note 1 to the consolidated financial statements, the Company changed the manner in which it accounts 
for income tax effects of share-based payment transactions in 2017. 

Basis for Opinions 

The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal 
control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, 
included in Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our 
responsibility is to express opinions on the Company’s consolidated financial statements and on the Company’s internal 
control over financial reporting based on our audits. We are a public accounting firm registered with the Public 
Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to 
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the 
Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of 
material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was 
maintained in all material respects. 

Our audits of the consolidated financial statements included performing procedures to assess the risks of material 
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that 
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the consolidated 
financial statements. Our audit of internal control over financial reporting included obtaining an understanding of 
internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing 
such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable 
basis for our opinions. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the 
financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

/s/ PricewaterhouseCoopers LLP 
Los Angeles, California 
February 28, 2018 

We have served as the Company’s auditor since at least 1992. We have not determined the specific year we began 
serving as auditor of the Company. 

57 

 
 
 
 
 
THE CHEESECAKE FACTORY INCORPORATED 
CONSOLIDATED BALANCE SHEETS 
(In thousands, except share data) 

  January 2, 2018 

  January 3, 2017   

Current assets: 

ASSETS 

Cash and cash equivalents ........................................................................................   
Accounts receivable .................................................................................................   
Income taxes receivable ...........................................................................................   
Other receivables ......................................................................................................   
Inventories ................................................................................................................   
Prepaid expenses ......................................................................................................   
Total current assets ...............................................................................................   

$ 

$ 

6,008  
19,865  
15,016  
67,518  
42,560  
57,666  
208,633  

53,839  
15,632  
—  
64,592  
34,926  
52,438  
221,427  

Property and equipment, net ........................................................................................   

935,045  

910,134  

Other assets: 

Intangible assets, net ................................................................................................   
Prepaid rent ..............................................................................................................   
Other ........................................................................................................................   
Total other assets ..................................................................................................   

24,065  
39,399  
125,918  
189,382  

23,054  
42,162  
96,542  
161,758  

Total assets .......................................................................................................   

$  1,333,060  

$  1,293,319  

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Current liabilities: 

Accounts payable .....................................................................................................   
Income taxes payable ...............................................................................................   
Gift card liability ......................................................................................................   
Other accrued expenses ............................................................................................   
Total current liabilities .........................................................................................   

$ 

Deferred income taxes .................................................................................................   
Deferred rent ................................................................................................................   
Deemed landlord financing liability .............................................................................   
Long-term debt .............................................................................................................   
Other noncurrent liabilities ..........................................................................................   
Commitments and contingencies (Note 10) .................................................................   
Stockholders’ equity: 

Preferred stock, $.01 par value, 5,000,000 shares authorized; none issued .............   
Common stock, $.01 par value, 250,000,000 shares authorized; 95,412,030 
and 94,672,037 shares issued at January 2, 2018 and January 3, 2017, 
respectively ..........................................................................................................   
Additional paid-in capital .........................................................................................   
Retained earnings .....................................................................................................   
Treasury stock, 49,534,212 and 46,979,659 shares at cost at January 2, 2018 

and January 3, 2017, respectively ........................................................................   
Accumluated other comprehensive loss ...................................................................   
Total stockholders’ equity ....................................................................................   

$ 

50,984  
—  
163,951  
183,016  
397,951  

57,216  
74,761  
108,627  
10,000  
70,975  

41,564  
2,299  
153,629  
179,034  
376,526  

82,401  
71,575  
100,576  
—  
59,034  

—  

—  

954  
799,862  
1,345,666  

947  
774,137  
1,238,012  

(1,532,864 ) 
(88 ) 
613,530  

(1,409,889 ) 
—  
603,207  

Total liabilities and stockholders’ equity .........................................................   

$  1,333,060  

$  1,293,319  

See the accompanying notes to the consolidated financial statements. 

58 

 
 
 
 
  
  
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
  
  
 
 
  
  
  
  
 
  
  
 
 
  
  
 
 
THE CHEESECAKE FACTORY INCORPORATED 
CONSOLIDATED STATEMENTS OF INCOME 
(In thousands, except per share data) 

Revenues ................................................................................................   
Costs and expenses: 

Cost of sales .......................................................................................   
Labor expenses ...................................................................................   
Other operating costs and expenses ...................................................   
General and administrative expenses .................................................   
Depreciation and amortization expenses ............................................   
Impairment of assets and lease terminations ......................................   
Preopening costs ................................................................................   
Total costs and expenses ................................................................   
Income from operations .........................................................................   
Interest and other expense, net ...............................................................   
Income before income taxes...................................................................   
Income tax provision/(benefit) ...............................................................   
Net income .............................................................................................   

Net income per share: 

Basic ...................................................................................................   
Diluted................................................................................................   

2017 
$  2,260,502  

Fiscal Year 
2016 
$  2,275,719  

2015 
$  2,100,609  

519,388  
777,595  
552,791  
141,533  
92,729  
10,343  
13,278  
2,107,657  
152,845  
(6,379 ) 
146,466  
(10,926 ) 
157,392  

3.35  
3.27  

526,628  
759,998  
540,365  
146,042  
88,010  
114  
13,569  
2,074,726  
200,993  
(9,225 ) 
191,768  
52,274  
139,494  

2.91  
2.83  

$ 

$ 
$ 

$ 

$ 
$ 

504,031  
684,818  
500,640  
137,402  
85,563  
6,011  
16,898  
1,935,363  
165,246  
(5,894 ) 
159,352  
42,829  
116,523  

2.39  
2.30  

$ 

$ 
$ 

Weighted average shares outstanding: 

Basic ...................................................................................................   
Diluted................................................................................................   

46,930  
48,152  

47,981  
49,372  

48,833  
50,605  

Cash dividends declared per common share ..........................................   

$ 

1.06  

$ 

0.88  

$ 

0.73  

See the accompanying notes to the consolidated financial statements. 

59 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
 
THE CHEESECAKE FACTORY INCORPORATED 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In thousands) 

Net income .............................................................................................   
Other comprehensive loss: 

Foreign currency translation adjustment ............................................   
Other comprehensive loss ..............................................................   
Total comprehensive income .................................................................   

2017 
157,392  

$ 

Fiscal Year 
2016 
139,494  

$ 

2015 
116,523  

$ 

(88 ) 
(88 ) 
157,304  

$ 

—  
—  
139,494  

$ 

—  
—  
116,523  

$ 

See the accompanying notes to the consolidated financial statements. 

60 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
THE CHEESECAKE FACTORY INCORPORATED 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
(In thousands) 

Shares of 
Common 
Stock 

Common 
Stock 

Additional 
Paid-in 
Capital 

Retained 
Earnings 

Treasury 
Stock 

Accumulated 
Other 
Comprehensive 
Loss 

Total 

Balance,  

December 30, 2014 ........   
Net income ........................   
Cash dividends declared ....   
Tax impact of stock 

options exercised, net 
of cancellations .............   

Stock-based 

compensation ................   

Common stock issued 
under stock-based 
compensation plans .......   
Treasury stock purchases ..   
Balance,  

December 29, 2015 ........   
Net income ........................   
Cash dividends declared ....   
Tax impact of stock 

options exercised, net 
of cancellations .............   

Stock-based 

compensation ................   

Common stock issued 
under stock-based 
compensation plans .......   
Treasury stock purchases ..   
Balance,  

January 3, 2017 ..............   
Net income ........................   
Foreign currency 

translation adjustment ...   
Cash dividends declared ....   
Stock-based 

compensation ................   

Common stock issued 
under stock-based 
compensation plans .......   
Treasury stock purchases ..   
Balance,  

91,790   $ 
—  
—  

—  

—  

1,337  
—  

93,127  
—  
—  

—  

—  

1,545  
—  

94,672  
—  

—  
—  

—  

740  
—  

918   $ 654,033   $  1,060,211   $  (1,158,652 )  $ 

—  
—  

—  

—  

13  
—  

—  
—  

116,523  
(35,946 ) 

12,501  

20,325  

27,984  
(4,601 ) 

—  

—  

—  
—  

—  
—  

—  

—  

—  
(104,770 ) 

931  
—  
—  

710,242  
—  
—  

1,140,788  
139,494  
(42,270 ) 

(1,263,422 ) 
—  
—  

—  

—  

16  
—  

13,722  

21,811  

28,362  
—  

—  

—  

—  
—  

—  

—  

—  
(146,467 ) 

947  
—  

774,137  
—  

1,238,012  
157,392  

(1,409,889 ) 
—  

—   $  556,510  
116,523  
—  
(35,946 ) 
—  

—  

—  

—  
—  

—  
—  
—  

—  

—  

—  
—  

—  
—  

12,501  

20,325  

27,997  
(109,371 ) 

588,539  
139,494  
(42,270 ) 

13,722  

21,811  

28,378  
(146,467 ) 

603,207  
157,392  

—  
—  

—  

7  
—  

—  
—  

—  
(49,738 ) 

16,696  

9,029  
—  

—  

—  
—  

—  
—  

—  

(88 ) 
—  

(88 ) 
(49,738 ) 

—  

16,696  

—  
(122,975 ) 

—  
—  

9,036  
(122,975 ) 

January 2, 2018 ..............   

95,412   $ 

954   $ 799,862   $  1,345,666   $  (1,532,864 )  $ 

(88 )  $  613,530  

See the accompanying notes to the consolidated financial statements. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
THE CHEESECAKE FACTORY INCORPORATED 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

Cash flows from operating activities: 

Net income ..................................................................................................   
Adjustments to reconcile net income to cash provided by operating 

activities: 
Depreciation and amortization expenses .................................................   
Deferred income taxes ............................................................................   
Impairment of assets and lease terminations ...........................................   
Stock-based compensation ......................................................................   
Tax impact of stock options exercised, net of cancellations ...................   
Other .......................................................................................................   
Changes in assets and liabilities: 

Accounts receivable ............................................................................   
Other receivables ................................................................................   
Inventories ..........................................................................................   
Prepaid expenses .................................................................................   
Other assets .........................................................................................   
Accounts payable ................................................................................   
Income taxes receivable/payable.........................................................   
Other accrued expenses .......................................................................   
Cash provided by operating activities .............................................   

2017 

Fiscal Year 
2016 

2015 

$  157,392  

$  139,494  

$  116,523  

92,729  
(25,180 ) 
10,586  
16,457  
—  
—  

(4,233 ) 
(2,955 ) 
(7,634 ) 
(5,227 ) 
(9,034 ) 
3,771  
(17,315 ) 
29,439  
238,796  

88,010  
(1,005 ) 
114  
21,473  
13,722  
3,592  

(1,473 ) 
8,066  
(916 ) 
(10,462 ) 
(2,818 ) 
752  
21,837  
35,995  
316,381  

85,563  
1,184  
6,011  
20,053  
12,501  
2,615  

1,011  
(10,331 ) 
(755 ) 
(3,743 ) 
(5,799 ) 
(12,931 ) 
(1,356 ) 
37,186  
247,732  

Cash flows from investing activities: 

Additions to property and equipment ..........................................................   
Additions to intangible assets......................................................................   
Investments in unconsolidated affiliates .....................................................   
Cash used in investing activities .....................................................   

(120,779 ) 
(1,654 ) 
(18,000 ) 
(140,433 ) 

(115,821 ) 
(1,640 ) 
(42,000 ) 
(159,461 ) 

(153,941 ) 
(1,760 ) 
—  
(155,701 ) 

Cash flows from financing activities: 

Deemed landlord financing proceeds ..........................................................   
Deemed landlord financing payments .........................................................   
Borrowings on credit facility ......................................................................   
Repayments on credit facility......................................................................   
Proceeds from exercise of stock options .....................................................   
Cash dividends paid ....................................................................................   
Treasury stock purchases ............................................................................   
Cash used in financing activities .....................................................   

12,128  
(4,391 ) 
85,000  
(75,000 ) 
9,036  
(49,889 ) 
(122,975 ) 
(146,091 ) 

17,246  
(3,721 ) 
35,000  
(35,000 ) 
28,378  
(42,371 ) 
(146,467 ) 
(146,935 ) 

14,266  
(3,118 ) 
60,000  
(60,000 ) 
27,997  
(35,969 ) 
(109,371 ) 
(106,195 ) 

Foreign currency translation adjustment .........................................................   
Net change in cash and cash equivalents ........................................................   
Cash and cash equivalents at beginning of period ..........................................   
Cash and cash equivalents at end of period .....................................................   

(103 ) 
(47,831 ) 
53,839  
6,008  

—  
9,985  
43,854  
$  53,839  

$ 

—  
(14,164 ) 
58,018  
$  43,854  

Supplemental disclosures: 

Interest paid .................................................................................................   
Income taxes paid........................................................................................   
Construction payable...................................................................................   

7,128  
$ 
$  31,582  
$  12,145  

6,038  
$ 
$  17,932  
6,541  
$ 

6,057  
$ 
$  30,410  
$  13,500  

See the accompanying notes to the consolidated financial statements. 

62 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
THE CHEESECAKE FACTORY INCORPORATED 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1.  Summary of Significant Accounting Policies 

Description of Business 

As of February 28, 2018, The Cheesecake Factory Incorporated operated 214 Company-owned upscale casual 

dining restaurants under The Cheesecake Factory®, Grand Lux Cafe® and RockSugar Southeast Asian Kitchen® marks. 
In addition, 20 The Cheesecake Factory branded restaurants in the Middle East, Mexico, the Chinese Mainland and 
Special Administrative Region of Hong Kong were operated by third parties under licensing agreements. We also 
operated two bakery production facilities that produce desserts for our restaurants, international licensees and third-party 
bakery customers. We are selectively pursuing other means to leverage our competitive strengths, including investing in 
or acquiring new restaurant concepts (such as North Italia and Flower Child), expanding The Cheesecake Factory® brand 
to other retail opportunities through The Cheesecake Factory At HomeTM consumer packaged goods, and internally 
developing a fast casual concept. 

Basis of Presentation 

The accompanying consolidated financial statements include the accounts of The Cheesecake Factory 

Incorporated and its wholly owned subsidiaries (referred to herein as the “Company,” “we,” “us” and “our”) prepared in 
accordance with accounting principles generally accepted in the United States (“GAAP”). All intercompany accounts 
and transactions for the periods presented have been eliminated in consolidation. 

We utilize a 52/53-week fiscal year ending on the Tuesday closest to December 31 for financial reporting 
purposes. Fiscal years 2017 and 2015 each consisted of 52 weeks, while fiscal year 2016 consisted of 53 weeks. 

Use of Estimates 

The preparation of financial statements in conformity with GAAP requires us to make estimates and assumptions 

for the reporting periods covered by the financial statements. These estimates and assumptions affect the reported 
amounts of assets, liabilities, revenues and expenses, and the disclosure of contingent liabilities. Actual results could 
differ from these estimates. 

Cash and Cash Equivalents 

Amounts receivable from credit card processors, totaling $13.8 million and $12.2 million at January 2, 2018 and 

January 3, 2017, respectively, are considered cash equivalents because they are both short-term and highly liquid in 
nature and are typically converted to cash within three days of the sales transaction. Our cash management system 
provides for the funding of all major bank disbursement accounts on a daily basis as checks are presented for payment. 
Under this system, outstanding checks are in excess of the cash balances at certain banks, which creates book overdrafts. 
Book overdrafts are presented as a current liability in other accrued expenses on our consolidated balance sheet. 

Accounts and Other Receivables 

Our accounts receivable principally result from credit sales to bakery customers. Other receivables consist 

primarily of amounts due from our gift card distributors and landlords. 

Concentration of Credit Risk 

Financial instruments that potentially subject us to a concentration of credit risk are cash and cash equivalents 

and receivables. We maintain our day-to-day operating cash balances in non-interest-bearing transaction accounts, which 
are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000. We invest our excess cash in a 
money market deposit account, which is insured by the FDIC up to $250,000. Although we maintain balances that 
exceed the federally insured limit, we have not experienced any losses related to this balance, and we believe credit risk 
to be minimal. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We consider the concentration of credit risk for accounts receivable to be minimal due to the payment histories 

and general financial condition of our larger bakery customers. Concentration of credit risk related to other receivables is 
limited as this balance is comprised primarily of amounts due from our gift card distributors and landlords. 

Fair Value of Financial Instruments 

For cash and cash equivalents, the carrying amount approximates fair value because of the short maturity of these 

instruments. The fair value of deemed landlord financing liabilities is determined using current applicable rates for 
similar instruments as of the balance sheet date in accordance with Level 2 of a three-level hierarchy established by 
accounting standards. Level 2 inputs are observable for the asset or liability, either directly or indirectly, including 
quoted prices in active markets for similar assets or liabilities. At January 2, 2018, the fair value of our deemed landlord 
financing liabilities was $112.1 million versus a carrying value of $113.5 million. 

Inventories 

Inventories consist of restaurant food and other supplies, bakery raw materials, and bakery finished goods and are 

stated at the lower of cost or net realizable value on an average cost basis at the restaurants and on a first-in, first-out 
basis at the bakeries. 

Property and Equipment 

We record property and equipment at cost less accumulated depreciation. Improvements are capitalized while 

repairs and maintenance costs are expensed as incurred. Depreciation and amortization are calculated using the straight-
line method over the estimated useful life of the assets or the lease term, whichever is shorter. Leasehold improvements 
include the cost of our internal development and construction department. Depreciation and amortization periods are as 
follows: 

Buildings and land improvements ........................    25 to 30 years 
Leasehold improvements .....................................    10 to 30 years 
Furnishings, fixtures and equipment ....................    3 to 15 years 
Computer software and equipment ......................    5 years 

Gains and losses related to property and equipment disposals are recorded in depreciation and amortization 

expenses. 

Indefinite-Lived Assets 

Our trademarks and transferable alcoholic beverage licenses have indefinite lives and, therefore, are not subject 
to amortization. At January 2, 2018 and January 3, 2017, the amounts included in intangibles, net for these items were 
$15.2 million and $14.6 million, respectively. We test these assets for impairment at least annually by comparing the fair 
value of each asset with its carrying amount. 

Impairment of Long-Lived Assets and Lease Terminations 

We assess the potential impairment of our long-lived assets whenever events or changes in circumstances 
indicate the carrying value of the assets or asset group may not be recoverable. Factors considered include, but are not 
limited to, significant underperformance relative to historical or projected future operating results, significant changes in 
the manner in which an asset is being used, an expectation that an asset will be disposed of significantly before the end 
of its previously estimated useful life and significant negative industry or economic trends. We regularly review 
restaurants that are cash flow negative for the previous four quarters and those that are being considered for closure or 
relocation to determine if impairment testing is warranted. At any given time, we may be monitoring a small number of 
locations, and future impairment charges could be required if individual restaurant performance does not improve or we 
make the decision to close or relocate a restaurant. 

We have determined that our asset group for impairment testing is comprised of the assets and liabilities of each 

of our individual restaurants, as this is the lowest level of identifiable cash flows. We have identified leasehold 
improvements as the primary asset because it is the most significant component of our restaurant assets, it is the 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
principal asset from which our restaurants derive their cash flow generating capacity and it has the longest remaining 
useful life. The recoverability is assessed in most cases by comparing the carrying value of the assets to the undiscounted 
cash flows expected to be generated by these assets. Impairment losses are measured as the amount by which the 
carrying values of the assets exceed their fair values. 

In fiscal 2017, we recorded $10.3 million of accelerated depreciation and impairment expense related to three 

The Cheesecake Factory restaurants, including one relocation and one lease expiration, and one Grand Lux Cafe. In 
fiscal 2016, we recorded $0.1 million of accelerated depreciation expense related to the planned relocation of one The 
Cheesecake Factory restaurant, which subsequently took place in fiscal 2017. In fiscal 2015, we recorded a $6.0 million 
impairment charge related to our first Rock Sugar Pan Asian Kitchen restaurant. These amounts were recorded in 
impairment of assets and lease terminations. 

Investments in Unconsolidated Affiliates 

During fiscal years 2016 and 2017, we made minority equity investments in two restaurant concepts, North Italia 

and Flower Child. Since we hold a number of rights with regard to participation in policy-making processes, but do not 
control these entities, we account for these investments under the equity method. We recognize our proportionate share 
of the reported earnings or losses of these entities in interest and other expense, net on the consolidated statements of 
income and as an adjustment to other assets on the consolidated balance sheets. 

Revenue Recognition 

Our revenues consist of sales from our restaurant operations, sales from our bakery operations to our licensees 

and other third-party customers and royalties on our licensees’ restaurant sales and consumer packaged goods. Revenues 
from restaurant sales are recognized when payment is tendered at the point of sale. Revenues from bakery sales are 
recognized upon transfer of title and risk to customers. Royalties from licensees are accrued as revenues when earned. 
Revenues are presented net of sales taxes. Sales tax collected is included in other accrued expenses until the taxes are 
remitted to the appropriate taxing authorities. 

We recognize a liability upon the sale of our gift cards and recognize revenue when these gift cards are redeemed 

in our restaurants. Based on our historical redemption patterns, we can reasonably estimate the amount of gift cards for 
which redemption is remote, which is referred to as “breakage.” Breakage is recognized over a three-year period in 
proportion to historical redemption trends and is classified as revenues in our consolidated statements of income. We 
recognized $7.9 million, $7.6 million and $6.6 million of gift card breakage in fiscal years 2017, 2016 and 2015, 
respectively. Incremental direct costs related to gift card sales, including commissions and credit card fees, are deferred 
and recognized in earnings in the same pattern as the related gift card revenue. 

Certain of our promotional programs include multiple element arrangements that incorporate both delivered and 
undelivered components. We allocate revenue using the relative selling price of each deliverable and recognize it upon 
delivery of each component. 

Leases 

We currently lease all of our restaurant locations. We evaluate each lease to determine its appropriate 

classification as an operating or capital lease for financial reporting purposes. All of our restaurant leases are classified 
as operating leases. Minimum base rent, which generally escalates over the term of the lease, is recorded on a straight-
line basis over the lease term. The initial lease term includes the build-out period for our leases, where no rent payments 
are typically due under the terms of the lease. Contingent rent expense, which is based on a percentage of revenues, is 
recorded as incurred to the extent it exceeds minimum base rent per the lease agreement. 

We expend cash for leasehold improvements and furnishings, fixtures and equipment to build out and equip our 
leased premises. We may also expend cash for structural additions that we make to leased premises. Generally a portion 
of the leasehold improvements and building costs are reimbursed to us by our landlords as construction contributions. If 
obtained, landlord construction contributions usually take the form of up-front cash, full or partial credits against our 
future minimum or percentage rents, or a combination thereof. Depending on the specifics of the leased space and the 
lease agreement, amounts paid for structural components are recorded during the construction period as either prepaid 

65 

 
 
 
 
 
 
 
 
 
 
 
rent or property and equipment and the landlord construction contributions are recorded as either an offset to prepaid 
rent or as a deemed landlord financing liability. 

For those leases for which we are deemed the owner of the property during construction, upon completion, we 
perform an analysis to determine if they qualify for sale-leaseback treatment. For those qualifying leases, the deemed 
landlord financing liability and the associated property and equipment are removed and the difference is reclassified to 
either prepaid or deferred rent and amortized over the lease term as an increase or decrease to rent expense. If the lease 
does not qualify for sale-leaseback treatment, the deemed landlord financing liability is amortized over the lease term 
based on the rent payments designated in the lease agreement. 

Self-Insurance Liabilities 

We retain the financial responsibility for a significant portion of our risks and associated liabilities with respect to 

workers’ compensation, general liability, staff member health benefits, employment practices and other insurable risks. 
The accrued liabilities associated with our self-insured programs are based on our estimate of the ultimate costs to settle 
known claims, as well as claims incurred but not yet reported to us (“IBNR”) as of the balance sheet date and are 
recorded in other accrued expenses. Our estimated liabilities are based on information provided by our insurance brokers 
and insurers, combined with our judgment regarding a number of assumptions and factors, including the frequency and 
severity of claims, claims development history, case jurisdiction, applicable legislation and our claims settlement 
practices. We maintain stop-loss coverage with third-party insurers to limit our individual claim exposure for many of 
our programs. The estimated amounts receivable from our third-party insurers under this coverage are recorded in other 
receivables. 

Stock-Based Compensation 

We maintain stock-based incentive plans under which equity awards may be granted to staff members and 

consultants. We account for the awards based on fair value measurement guidance and amortize to expense over the 
vesting period using a straight-line or graded-vesting schedule, as applicable. (See Note 12 for further discussion of our 
stock-based compensation.) 

Advertising Costs 

We expense advertising production costs at the time the advertising first takes place. All other advertising costs 

are expensed as incurred. Most of our advertising costs are included in other operating costs and expenses and were $6.1 
million, $7.4 million and $5.0 million in fiscal 2017, 2016 and 2015, respectively. 

Preopening Costs 

Preopening costs include all costs to relocate and compensate restaurant management staff members during the 

preopening period, costs to recruit and train hourly restaurant staff members, and wages, travel and lodging costs for our 
opening training team and other support staff members. Also included are expenses for maintaining a roster of trained 
managers for pending openings, the associated temporary housing and other costs necessary to relocate managers in 
alignment with future restaurant opening and operating needs, and corporate travel and support activities. We expense 
preopening costs as incurred. 

Income Taxes 

We provide for federal, state and foreign income taxes currently payable and for deferred taxes that result from 
differences between financial accounting rules and tax laws governing the timing of recognition of various income and 
expense items. We recognize deferred income tax assets and liabilities for the future tax effects of such temporary 
differences based on the difference between the financial statement and tax bases of existing assets and liabilities using 
the statutory rates expected in the years in which the differences are expected to reverse. The effect on deferred taxes of 
any enacted change in tax rates is recognized in income in the period that includes the enactment date. Income tax credits 
are recorded as a reduction of tax expense. 

We account for uncertain tax positions under Financial Accounting Standards Board (“FASB”) guidance, which 

requires that a position taken or expected to be taken in a tax return be recognized (or derecognized) in the financial 
statements when it is more likely than not (i.e., a likelihood of more than 50%) that the position would be sustained on 
its technical merits upon examination by tax authorities, taking into account available administrative remedies and 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
litigation. A recognized tax position is then measured at the largest amount of benefit that is greater than 50% likely of 
being realized upon ultimate resolution. We recognize interest related to uncertain tax positions in income tax expense. 
Penalties related to uncertain tax positions are recorded in general and administrative expenses. 

Net Income per Share 

Basic net income per share is computed by dividing net income available to common stockholders by the 

weighted average number of common shares outstanding during the period. At January 2, 2018, January 3, 2017 and 
December 29, 2015, 1.7 million, 1.9 million and 1.9 million shares, respectively, of restricted stock issued to staff 
members were unvested and, therefore, excluded from the calculation of basic earnings per share for the fiscal years 
ended on those dates. Diluted net income per share includes the dilutive effect of outstanding equity awards, calculated 
using the treasury stock method. Assumed proceeds from the in-the-money options include the windfall tax benefits, net 
of shortfalls, calculated under the “as-if” method as prescribed by FASB Accounting Standards Codification 718, 
“Compensation — Stock Option Compensation.” 

Fiscal Year 
2017 
2015 
2016 
(In thousands, except per share data) 

Net income ......................................................................................................   

$  157,392  

$  139,494  

$  116,523  

Basic weighted average shares outstanding ....................................................   
Dilutive effect of equity awards ......................................................................   

46,930  
1,222  

47,981  
1,391  

48,833  
1,772  

Diluted weighted average shares outstanding .................................................   

48,152  

49,372  

50,605  

Basic net income per share ..............................................................................   

Diluted net income per share...........................................................................   

$ 

$ 

3.35  

3.27  

$ 

$ 

2.91  

2.83  

$ 

$ 

2.39  

2.30  

Shares of common stock equivalents of 1.6 million, 1.4 million and 1.3 million for fiscal 2017, 2016 and 2015, 

respectively, were excluded from the diluted calculation due to their anti-dilutive effect. 

Comprehensive Income 

Comprehensive income includes all changes in equity during a period except those resulting from investment by 
and distribution to owners. For fiscal years 2016 and 2015, our comprehensive income consisted solely of net income. In 
fiscal year 2017, comprehensive income also included translations gains and losses related to our Canadian restaurant 
operations. 

Foreign Currency 

The Canadian dollar is the functional currency for our Canadian restaurant operations. Revenue and expense 

accounts are translated into U.S. dollars using the average exchange rates during the reporting period. Assets and 
liabilities are translated using the exchange rates in effect at the reporting period end date. Equity accounts are translated 
at historical rates, except for the change in retained earnings which is the result of the income statement translation 
process. Translation gains and losses are reported as a separate component in our consolidated statements of 
comprehensive income and would only be realized upon the sale or upon complete or substantially complete liquidation 
of the business. Gains and losses from foreign currency transactions are recognized in our consolidated statements of 
income in interest and other expense, net. 

Recent Accounting Pronouncements 

In March 2016, the FASB issued guidance affecting all entities that issue share-based payment awards to their 

staff members. This update covers such areas as the recognition of excess tax benefits and deficiencies, the classification 
of those excess tax benefits on the statement of cash flows, an accounting policy election for forfeitures, the amount an 
employer can withhold to cover income taxes and still qualify for equity classification and the classification of those 
taxes paid on the statement of cash flows. This guidance was effective for annual and interim periods beginning after 
December 15, 2016. We adopted these provisions prospectively in the first quarter of fiscal 2017. This guidance requires 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
the tax impact of stock options exercised and vested restricted stock to be recorded in the income tax provision instead of 
additional paid-in capital, which resulted in an income tax benefit of $6.5 million in fiscal 2017. In addition, the excess 
tax benefit related to stock options exercised is no longer reclassified from cash flows from operating activities to cash 
flows from financing activities on the consolidated statements of cash flows. In this filing, we retrospectively adjusted 
prior year consolidated statements of cash flows to conform to the current year presentation by increasing cash used in 
financing activities and cash provided by operating activities by $13.9 million and $12.3 million in fiscal 2016 and 2015, 
respectively. We will continue to estimate forfeitures each period, so there is no change to our accounting policy related 
to forfeitures. 

In February 2016, the FASB issued guidance on the recognition and measurement of leases. Under the new 

standard, lessees are required to recognize a lease liability, which represents the discounted obligation to make future 
minimum lease payments, and a corresponding right-of-use asset on the balance sheet for most leases. The guidance 
does not make significant changes to the recognition, measurement, and presentation of expenses and cash flows by a 
lessee. The standard requires certain qualitative and quantitative disclosures about the amount, timing and uncertainty of 
cash flows arising from leases. This update is effective for annual and interim periods beginning after December 15, 
2018 and requires a modified retrospective approach, with optional practical expedients. Although early adoption is 
permitted, we will adopt these provisions in the first quarter of fiscal 2019. We expect this adoption will result in a 
material increase in the assets and liabilities on our consolidated balance sheets, but will likely have an insignificant 
impact on our consolidated statements of income. In preparation for the adoption of the guidance, we are in the process 
of implementing controls and key system changes to enable the preparation of the required financial information. 

In July 2015, the FASB issued guidance that requires inventory within the scope of the standard to be measured 
at the lower of cost or net realizable value. Previous guidance required inventory to be measured at the lower of cost or 
market (where market was defined as replacement cost, with a ceiling of net realizable value and floor of net realizable 
value less a normal profit margin). This guidance was effective for fiscal years beginning after December 15, 2016, with 
early adoption permitted. Our adoption of this guidance in the first quarter of fiscal 2017 had no impact on our 
consolidated financial statements. 

In May 2014, the FASB issued accounting guidance that provides a comprehensive new revenue recognition 

model that supersedes most of the existing revenue recognition requirements and requires entities to recognize revenue 
at an amount that reflects the consideration to which a company expects to be entitled in exchange for transferring goods 
or services to a customer. In August 2015, the FASB deferred the effective date of this standard by one year with early 
adoption permitted no earlier than the original effective date. The guidance is now effective for us beginning in the first 
quarter of fiscal 2018. In March and April 2016, the FASB provided additional guidance related to implementation. This 
standard is not expected to have a material impact on our consolidated financial statements. 

2.  Other Receivables 

Other receivables consisted of (in thousands): 

Gift card distributors .........................................................................................    $ 
Landlord construction contributions .................................................................   
Other .................................................................................................................   

Total ..............................................................................................................    $ 

40,973  
9,053  
17,492  
67,518  

$ 

$ 

42,719  
4,807  
17,066  
64,592  

  January 2, 2018 

  January 3, 2017   

68 

 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
3. 

Inventories 

Inventories consisted of (in thousands): 

Restaurant food and supplies ..........................................................................   
Bakery finished goods and work in progress(1) ...............................................   
Bakery raw materials and supplies ..................................................................   
Total ............................................................................................................   

$ 

$ 

18,407  
18,423  
5,730  
42,560  

$ 

$ 

16,555  
12,121  
6,250  
34,926  

  January 2, 2018 

  January 3, 2017   

(1)  We are in the process of upgrading our California bakery. In preparation for lost production capacity, we 

produced additional inventories for projected requirements while the facility is closed. 

4.  Prepaid Expenses 

Prepaid expenses consisted of (in thousands): 

Gift card costs .................................................................................................   
Rent .................................................................................................................   
Other ...............................................................................................................   
Total ............................................................................................................   

$ 

$ 

23,814  
12,300  
21,552  
57,666  

$ 

$ 

23,786  
16,072  
12,580  
52,438  

  January 2, 2018 

  January 3, 2017   

5.  Property and Equipment 

Property and equipment consisted of (in thousands): 

  January 2, 2018 

  January 3, 2017   

Land and related improvements ......................................................................   
Buildings .........................................................................................................   
Leasehold improvements ................................................................................   
Furnishings, fixtures and equipment ...............................................................   
Computer software and equipment .................................................................   
Restaurant smallwares .....................................................................................   
Construction in progress .................................................................................   

$ 

15,852  
37,633  
1,258,132  
456,056  
52,165  
29,579  
23,453  

$ 

15,852  
37,607  
1,187,178  
428,652  
49,490  
29,275  
20,836  

Property and equipment, total .........................................................................   
Less: Accumulated depreciation .....................................................................   
Property and equipment, net .......................................................................   

1,872,870  
(937,825 ) 
935,045  

$ 

1,768,890  
(858,756 ) 
910,134  

$ 

Depreciation expenses related to property and equipment for fiscal 2017, 2016 and 2015 were $89.6 million, 
$88.0 million and $85.6 million, respectively. Repair and maintenance expenses for fiscal 2017, 2016 and 2015 were 
$54.1 million, $50.1 million and $44.9 million, respectively. Net expense on property and equipment disposals were $2.5 
million, $3.6 million and $2.1 million in fiscal 2017, 2016 and 2015, respectively. 

69 

 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
6.  Other Assets 

Other assets consisted of (in thousands): 

Executive Savings Plan trust assets ..................................................................   
Investments in unconsolidated affiliates ..........................................................   
Deposits ...........................................................................................................   
Total .............................................................................................................   

$ 

$ 

60,901  
59,521  
5,496  
125,918  

$ 

$ 

49,025  
42,000  
5,517  
96,542  

  January 2, 2018 

  January 3, 2017   

7.  Other Accrued Expenses 

Other accrued expenses consisted of (in thousands): 

Self-insurance ..................................................................................................   
Salaries and wages ...........................................................................................   
Staff member benefits ......................................................................................   
Payroll and sales taxes .....................................................................................   
Other ................................................................................................................   
Total .............................................................................................................   

$ 

$ 

66,354  
33,398  
21,498  
16,359  
45,407  
183,016  

$ 

$ 

64,135  
39,401  
20,607  
20,197  
34,694  
179,034  

  January 2, 2018 

  January 3, 2017   

8.  Long-Term Debt 

We maintain a $200 million unsecured revolving credit facility (“Facility”), $50 million of which may be used 

for issuances of letters of credit. Availability under the Facility is reduced by outstanding letters of credit, which are used 
to support our self-insurance programs. The Facility, which matures on December 22, 2020, contains a commitment 
increase feature that could provide for an additional $100 million in available credit upon our request and subject to the 
participating lenders electing to increase their commitments or by means of the addition of new lenders. Certain of our 
material subsidiaries guarantee our obligations under the Facility. During fiscal years 2017, 2016 and 2015, we utilized 
the Facility to fund a portion of our stock repurchases. At January 2, 2018, we had net availability for borrowings of 
$169.3 million, based on a $10.0 million outstanding debt balance and $20.7 million in standby letters of credit. 

We are subject to certain financial covenants under the Facility requiring us to maintain (i) a maximum “Net 

Adjusted Leverage Ratio” of 4.0 and (ii) a minimum EBITDAR to interest and rental expense ratio (“EBITDAR Ratio”) 
of 1.9, with each of the capitalized terms in this Note 8 defined in the Facility. The Facility limits cash distributions with 
respect to our equity interests, such as cash dividends and share repurchases, based on a defined ratio, and also sets forth 
negative covenants that restrict indebtedness, liens, investments, sales of assets, fundamental changes and other matters. 
Our Net Adjusted Leverage and EBITDAR Ratios were 2.8 and 2.8, respectively, at January 2, 2018, and we were in 
compliance with all covenants in effect at that date. 

Borrowings under the Facility bear interest, at our option, at a rate per annum equal to either (i) the Adjusted 
LIBO Rate plus a margin ranging from 1.00% to 1.75% based on our Net Adjusted Leverage Ratio or (ii) the sum of 
(a) the highest of (1) the rate of interest publicly announced by JPMorgan Chase Bank as its prime rate in effect, (2) the 
greater of the Federal Funds Effective Rate or the Overnight Bank Funding Rate, in either case plus 0.5%, and (3) the 
one-month Adjusted LIBO Rate plus 1.0%, plus (b) a margin ranging from 0.00% to 0.75% based on our Net Adjusted 
Leverage Ratio. We also pay customary fees on the unused portion of the Facility and on our outstanding letters of 
credit. 

We capitalized interest expense related to new restaurant openings and major remodels totaling $0.7 million, $0.6 

million and $1.6 million in fiscal 2017, 2016 and 2015, respectively. 

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9.  Other Noncurrent Liabilities 

Other noncurrent liabilities consisted of (in thousands): 

Executive Savings Plan ....................................................................................   
Other ................................................................................................................   
Total .............................................................................................................   

$ 

$ 

61,096  
9,879  
70,975  

$ 

$ 

49,232  
9,802  
59,034  

  January 2, 2018 

  January 3, 2017   

(See Note 13 for further discussion of our Executive Savings Plan.) 

10.  Commitments and Contingencies 

We currently lease all of our restaurant locations under operating leases, with remaining terms ranging from one 
year to 23 years, excluding unexercised renewal options. Our restaurant leases typically include land and building shells, 
require contingent rent above the minimum base rent payments based on a percentage of revenues ranging from 2.5% to 
10%, have escalating minimum rent requirements over the term of the lease and require various expenses incidental to 
the use of the property. A majority of our leases provide for a reduced level of overall rent obligation should specified 
co-tenancy requirements not be satisfied. Most leases have renewal options. Many of our leases also provide early 
termination rights permitting us to terminate the lease prior to expiration in the event our revenues are below a stated 
level for a period of time, generally conditioned upon repayment of the unamortized allowances contributed by landlords 
to the build-out of the leased premises. We also lease automobiles and certain equipment under operating lease 
agreements. Rent expense is included in other operating costs and expenses in the consolidated statements of income. 

As of January 2, 2018, the aggregate minimum annual lease payments under operating leases, including amounts 

characterized as deemed landlord financing payments, are as follows (in thousands): 

2018 ...............................................................................................................................................   
2019 ...............................................................................................................................................   
2020 ...............................................................................................................................................   
2021 ...............................................................................................................................................   
2022 ...............................................................................................................................................   
Thereafter .......................................................................................................................................   
Total ...........................................................................................................................................   

$ 

92,879  
93,838  
91,363  
88,394  
86,516  
572,194  
$  1,025,184  

Rent expense on all operating leases was as follows (in thousands): 

Straight-lined minimum base rent ......................................................   
Contingent rent ...................................................................................   
Common area maintenance and taxes ................................................   
Total ...............................................................................................   

2017 
$  83,387  
19,559  
38,103  
$  141,049  

Fiscal Year 
2016 
$  80,276  
22,408  
36,252  
$  138,936  

2015 
$  74,981  
21,160  
34,602  
$  130,743  

We enter into various obligations for the purchase of goods and for the construction of restaurants. At January 2, 

2018, these obligations approximated $137.3 million, $100.7 million of which is due in fiscal 2018. We are also 
obligated to provide up to an additional $24 million in combined growth capital to North Italia and Flower Child. The 
right, and obligation to provide growth capital and to acquire the remaining interest in either or both of these concepts in 
the next two to four years, assumes certain financial, legal and operational conditions are met. 

As credit guarantees to insurers, we have $20.7 million in standby letters of credit related to our self-insurance 

liabilities. All standby letters of credit are renewable annually. 

We retain the financial responsibility for a significant portion of our risks and associated liabilities with respect to 

workers’ compensation, general liability, staff member health benefits, employment practices and other insurable risks. 
The accrued liabilities associated with these programs are based on our estimate of the ultimate costs to settle known 

71 

 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
claims as well as claims incurred but not yet reported to us (“IBNR”) as of the balance sheet date. Our estimated 
liabilities are not discounted and are based on information provided by our insurance brokers and insurers, combined 
with our judgment regarding a number of assumptions and factors, including the frequency and severity of claims, 
claims development history, case jurisdiction, applicable legislation and our claims settlement practices. We maintain 
stop-loss coverage with third-party insurers to limit our individual claim exposure for many of our programs. Significant 
judgment is required to estimate IBNR amounts, as parties have yet to assert such claims. If actual claims trends, 
including the severity or frequency of claims, differ from our estimates, our financial results could be impacted. At 
January 2, 2018, the total accrued liability for our self-insured plans was $66.4 million. 

On November 26, 2014, a former restaurant hourly employee filed a class action lawsuit in the San Diego 

County Superior Court, alleging that the Company violated the California Labor Code and California Business and 
Professions Code, by failing to pay overtime, to permit required rest breaks and to provide accurate wage statements, 
among other claims (Masters v. The Cheesecake Factory Restaurants, Inc., et al.; Case No 37-2014-00040278). By 
stipulation, the parties agreed to transfer Case No. 37-2014-00040278 to the Orange County Superior Court. On 
March 2, 2015, Case No. 37-2014-00040278 was officially transferred and assigned a new Case No. 30-2015-00775529 
in the Orange County Superior Court. On June 27, 2016, we gave notice to the court that Case Nos. CIV1504091 and 
BC603620 described below may be related. On May 23, 2017, the parties participated in voluntary mediation, which 
concluded without resolution. Subsequent to the plaintiff filing a second amended complaint on July 14, 2017, the 
parties agreed to resume mediation. The parties resumed mediation on February 13, 2018 and reached a tentative 
settlement subject to documentation and court approval. Based upon the current status of this matter, we have reserved 
an immaterial amount. 

On May 28, 2015, a group of current and former restaurant hourly employees filed a class action lawsuit in the 
U.S. District Court for the Eastern District of New York, alleging that the Company violated the Fair Labor Standards 
Act and New York Labor Code, by requiring employees to purchase uniforms for work and violated the State of New 
York’s minimum wage and overtime provisions (Guglielmo v. The Cheesecake Factory Restaurants, Inc., et al; Case 
No. 2:15-CV-03117). On September 8, 2015, the Company filed its response to the complaint, requesting the court to 
compel arbitration against opt-in plaintiffs with valid arbitration agreements. On July 21, 2016, the court issued an order 
confirming the agreement of the parties to dismiss all class claims with prejudice and to allow the case to proceed as a 
collective action covering a limited number of the Company’s restaurants in the State of New York. On July 31, 2017, 
the parties participated in voluntary mediation, which concluded without resolution. On February 21, 2018, the parties 
reached a tentative settlement subject to documentation and court approval. Based upon the current status of this matter, 
we have reserved an immaterial amount. 

On November 10, 2015, a current restaurant hourly employee filed a class action lawsuit in the Marin County 
Superior Court, alleging that the Company failed to provide complete and accurate wage statements as set forth in the 
California Labor Code. On January 26, 2016, the plaintiff filed a First Amended Complaint. The lawsuit seeks 
unspecified penalties under California’s Private Attorneys General Act (“PAGA”) in addition to other monetary 
payments (Brown v. The Cheesecake Factory Restaurants, Inc.; Case No. CIV1504091). On April 18, 2016, the court 
granted our motion to compel individual arbitration of the plaintiff’s wage statement claim and stayed the PAGA claim 
until completion of the individual arbitration. On June 28, 2016, we gave notice to the court that Case Nos. 30-2015-
00775529 and BC603620 may be related. On September 6, 2016, the parties engaged in settlement discussion and 
reached agreement on the terms of a final settlement agreement. On February 21, 2017, the court granted the parties’ 
motion for preliminary approval of the class action settlement, and preliminarily enjoined the plaintiffs in Case Nos. 30-
2015-00775529 and 37-2014-00040278 from prosecuting any claims released in Case No. CIV1504091. On July 11, 
2017, the court signed the Order and Judgment Granting Final Approval of Class Action Settlement in Case 
No. CIV1504091. The settlement agreement is a full and final resolution of Case No. CIV150491 and a partial resolution 
of Case Nos. 30-2015-00775529 and BC603620. We have reserved an immaterial amount to comply with our 
obligations under the approved settlement agreement. 

On December 10, 2015, a former restaurant management employee filed a class action lawsuit in the Los 
Angeles County Superior Court, alleging that the Company improperly classified its managerial employees, failed to pay 
overtime, and failed to provide accurate wage statements, in addition to other claims. The lawsuit seeks unspecified 
penalties under PAGA in addition to other monetary payments (Tagalogon v. The Cheesecake Factory Restaurants, Inc.; 
Case No. BC603620). On March 23, 2016, the parties issued their joint status conference statement at which time we 
gave notice to the court that Case Nos. 30-2015-00775529 and CIV1504091 may be related. On April 29, 2016, the 
Company filed its response to the complaint. We intend to vigorously defend this action. 

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On April 24, 2016, a class action lawsuit was filed in the U.S. District Court for the Eastern District of New 

York alleging that the Company violated the New York deceptive business practices statute by improperly calculating 
suggested gratuities on split payment checks (Rodriguez v. The Cheesecake Factory Restaurants, Inc.; Case No. 2:16-cv-
02006-JFB-AKT). The lawsuit seeks unspecified penalties in addition to other monetary payments. On September 1, 
2016, the Company filed a motion to dismiss the plaintiff’s complaint. On October 10, 2016, the plaintiff filed an 
amended complaint to limit the scope of the complaint to the State of New York only. On August 11, 2017, the court 
granted the Company’s motion to dismiss Case No. 2:16-cv-02006-JFB-AKT in its entirety with prejudice. On 
September 14, 2017, the plaintiff in Case No. 2:16-cv-02006-JFB-AKT filed a notice of appeal with the United States 
Court of Appeals for the Second Circuit, which was subsequently withdrawn. 

On July 12, 2017, a lawsuit was filed in the Los Angeles County Superior Court alleging similar claims to Case 

No. 2:16-cv-02006-JFB-AKT, alleging violations of California’s unfair business practices statute (Goldman v. The 
Cheesecake Factory Incorporated; Case No. BC668334). On December 1, 2017, the Company filed a demurrer to the 
plaintiff’s complaint. The plaintiff filed his opposition on December 26, 2017. The Court scheduled the demurrer for 
hearing on February 5, 2018. We intend to vigorously defend this action. 

During the first quarter of fiscal 2017, the Internal Revenue Service (“IRS”) issued its examination report for tax 

years 2010, 2011 and 2012 in which it disallowed a total of $12.9 million of our §199 Domestic Production Activity 
Deductions for the subject years. On February 27, 2017, we submitted a Protest Memorandum indicating our 
disagreement with the disallowance and requesting a review of our case by the Appeals Division of the IRS. Our case is 
now under the jurisdiction of the Appeals Division, and on August 8, 2017 we held an opening conference with the 
Appeals Team Case Leader (“ATCL”) in the Los Angeles Appeals office. We had a subsequent discussion with the 
ATCL to emphasize the merits of our position and will continue to work with Appeals on this matter. We intend to 
vigorously defend our position and, based on our analysis of the law, regulations and relevant facts, we believe our 
position will be sustained. 

On February 3, 2017, a class action lawsuit was filed in the U.S. District Court for the Southern District of 

Florida, alleging that the Company violated the Fair and Accurate Credit Transaction Act, by failing to properly censor 
consumer credit or debit card information. (Muransky v. The Cheesecake Factory Incorporated; Case No. 0:17-cv-
60229-JEM). On February 21, 2017 and February 28, 2017, two additional lawsuits were filed in California and New 
York, respectively, alleging similar claims to Case No. 0:17-cv-60229-JEM. (Tibbits v. The Cheesecake Factory 
Incorporated; Case No. 1:17-cv-00968 ( E.D.N.Y.); Zhang v. The Cheesecake Factory Incorporated; Case No 8:17-cv-
00357 (C.D. Cal.)). The Company filed a motion to transfer and dismiss Case No. 0:17-cv-60229-JEM on March 24, 
2017 and similarly filed a motion to transfer and dismiss Case No. 1:17-cv-00968 on April 7, 2017. On October 16, 
2017, the Florida court granted the Company’s motion to transfer Case No. 0:17-cv-60229JEM to California to be 
consolidated with Case No. 8:17-cv-00357, and the plaintiff filed a motion for reconsideration thereof. The plaintiff in 
Case No. 1:17-cv-00968 has agreed to transfer its case to California to be consolidated with Case No 8:17-cv-00357. 
The lawsuits seek unspecified penalties in addition to other monetary payments. We intend to vigorously defend these 
actions. 

On February 3, 2017, five present and former restaurant hourly employees filed a class action lawsuit in the San 

Diego County Superior Court, alleging that the Company violated the California Labor Code and California Business 
and Professions Code, by failing to permit required meal and rest breaks, and failing to provide accurate wage 
statements, among other claims. (Abdelaziz v. The Cheesecake Factory Restaurants, Inc., et al.; Case No 37-2016-
00039775-CU-OE-CTL). On February 22, 2017, a lawsuit was filed in the San Diego County Superior Court, alleging 
similar claims to Case No. 37-2016-00039775-CU-OE-CTL (Rodriguez v. The Cheesecake Factory Restaurants, Inc., et 
al.; Case No. 37-2017-00006571-CU-OE-CTL). The San Diego County Superior Court consolidated Case Nos. 37-2016-
00039775-CU-OR-CTL and 37-2017-00006571-CU-OE-CTL. These lawsuits seek unspecified penalties under the 
California Private Attorneys’ General Act in addition to other monetary payments. We intend to vigorously defend these 
actions. 

Within the ordinary course of our business, we are subject to private lawsuits, government audits, administrative 

proceedings and other claims. These matters typically involve claims from customers, staff members and others related 
to operational and employment issues common to the foodservice industry. A number of these claims may exist at any 
given time, and some of the claims may be pled as class actions. From time to time, we are also involved in lawsuits 
with respect to infringements of, or challenges to, our registered trademarks and other intellectual property, both 

73 

 
 
 
 
 
 
domestically and abroad. We could be affected by adverse publicity and litigation costs resulting from such allegations, 
regardless of whether they are valid or whether we are legally determined to be liable. 

At this time, we believe that the amount of reasonably possible losses resulting from final disposition of any 

pending lawsuits, audits, proceedings and claims will not have a material adverse effect individually or in the aggregate 
on our financial position, results of operations or liquidity. It is possible, however, that our future results of operations 
for a particular quarter or fiscal year could be impacted by changes in circumstances relating to lawsuits, audits, 
proceedings or claims. Legal costs related to such claims are expensed as incurred. 

We have employment agreements with certain of our executive officers that provide for payments to those 
officers in the event of an actual or constructive termination of their employment, including in the event of a termination 
without cause, an acquirer failure to assume or continue equity awards following a change in control of the Company or, 
otherwise, in the event of death or disability as defined in those agreements. Aggregate payments totaling approximately 
$2.2 million, excluding accrued potential bonuses of $0.7 million, which are subject to approval by the Compensation 
Committee, would have been required by those agreements had all such officers terminated their employment for 
reasons requiring such payments as of January 2, 2018. In addition, the employment agreement with our Chief Executive 
Officer specifies an annual founder’s retirement benefit of $650,000 for ten years, commencing six months after 
termination of his full-time employment. 

11.     Stockholders’ Equity 

Cash dividends of $1.06, $0.88 and $0.73 were declared during fiscal 2017, 2016 and 2015, respectively. Future 

decisions to pay or to increase or decrease dividends are at the discretion of the Board and will be dependent on our 
operating performance, financial condition, capital expenditure requirements, limitations on cash distributions pursuant 
to the terms and conditions of our Facility and such other factors that the Board considers relevant. 

On July 21, 2016, our Board increased the authorization to repurchase our common stock by 7.5 million shares 
to 56.0 million shares. Under this and all previous authorizations, we cumulatively repurchased 49.5 million shares at a 
total cost of $1,532.9 million through January 2, 2018. Repurchased common stock is reflected as a reduction of 
stockholders’ equity in treasury stock. Share repurchases have been executed under stock repurchase plans adopted from 
time to time by our Board in furtherance of its repurchase authorization and are intended to qualify for safe harbor 
protection in accordance with Rule 10b5-1 and Rule 10b-18 of the Securities Act of 1934. 

Repurchases made during fiscal 2017 were made pursuant to the following stock repurchase plans adopted by 

our Board: 

Adoption Date 
October 20, 2016 ..................    January 3, 2017 through June 30, 2017 
October 20, 2016 ..................    February 27, 2017 through March 3, 2017 
April 27, 2017 ......................    May 8, 2017 through May 19, 2017 
April 27, 2017 ......................    July 5, 2017 through December 29, 2017 
October 26, 2017 ..................    December 1, 2017 through April 30, 2018 

Effective Dates 

Our share repurchase authorization does not have an expiration date, does not require us to purchase a specific 

number of shares and may be modified, suspended or terminated at any time. Shares may be repurchased in the open 
market or through privately negotiated transactions at times and prices considered appropriate by us. All purchases in the 
open market are made in compliance with Rule 10b-18. We make the determination to repurchase shares based on 
several factors, including an evaluation of current and future capital needs associated with new restaurant development, 
current and forecasted cash flows, including dividend payments and growth capital contributions to North Italia and 
Flower Child, a review of our capital structure and cost of capital, our share price and current market conditions. The 
timing and number of shares repurchased are also subject to legal constraints and financial covenants under our Facility 
that limit share repurchases based on a defined ratio. (See Note 8 for further discussion of our long-term debt.) Our 
objectives with regard to share repurchases are to offset the dilution to our shares outstanding that results from equity 
compensation grants and to supplement our earnings per share growth. 

On February 27, 2015, we entered into an accelerated stock repurchase (“ASR”) program with a financial 

institution to repurchase $75 million of our common stock. The minimum number of shares to be repurchased, 1.5 
million, was delivered during March 2015. The program concluded on July 27, 2015 with no additional shares delivered. 

74 

 
 
 
 
 
 
 
 
 
 
 
12.     Stock-Based Compensation 

We maintain stock-based incentive plans under which incentive stock options, non-qualified stock options, stock 

appreciation rights, restricted shares and restricted share units may be granted to staff members and consultants. Our 
current practice is to issue new shares, rather than treasury shares, upon stock option exercises and for restricted share 
grants. To date, we have only granted non-qualified stock options, restricted shares and restricted share units of common 
stock under these plans. Non-employee directors have received only non-qualified stock options under a non-employee 
director equity plan, which expired in May 2007. Currently, we do not have a plan under which non-employee directors 
may be granted stock options or other equity interests in the Company. 

On April 5, 2017, our Board approved an amendment to our 2010 Stock Incentive Plan to increase the number of 

shares of common stock available for grant under the plan to 12.7 million shares from 9.2 million shares. This 
amendment was approved by our stockholders at our annual meeting held on June 8, 2017. This is our only active stock-
based incentive plan, and approximately 4.2 million of these shares were available for grant as of January 2, 2018. 

Stock options generally vest at 20% per year and expire eight to ten years from the date of grant. Restricted 

shares and restricted share units generally vest between three to five years from the date of grant and require that the 
staff member remains employed in good standing with the Company as of the vesting date. Certain restricted share units 
granted to executive officers contain performance-based vesting conditions. Performance goals are determined by the 
Board of Directors. The quantity of units that will vest ranges from 0% to 140% based on the level of achievement of the 
performance conditions. Equity awards for certain executive officers may vest earlier in the event of a change of control 
in which the acquirer fails to assume or continue such awards, as defined in the plan, or under certain circumstances 
described in such executive officers’ respective employment agreements. Compensation expense is recognized only for 
those options, restricted shares and restricted share units expected to vest, with forfeitures estimated based on our 
historical experience and future expectations. 

The following table presents information related to stock-based compensation, net of forfeitures (in thousands): 

2017 (2) 

Fiscal Year 
2016 

2015 

Labor expenses .....................................................................    $ 
Other operating costs and expenses .....................................   
General and administrative expenses ...................................   
Total stock-based compensation ......................................   
Income tax benefit ................................................................   

Total stock-based compensation, net of taxes ..................    $ 

5,236   $ 
243  
10,978  
16,457  
6,295  
10,162   $ 

6,023   $ 
251  
15,199  
21,473  
8,213  
13,260   $ 

5,748  
268  
14,037  
20,053  
7,670  
12,383  

Capitalized stock-based compensation (1).............................    $ 

239   $ 

338   $ 

272  

(1)  It is our policy to capitalize the portion of stock-based compensation costs for our internal development and 

legal departments that relates to capitalizable activities such as the design and construction of new restaurants, 
remodeling existing locations, lease, intellectual property and liquor license acquisition activities and 
equipment installation. Capitalized stock-based compensation is included in property and equipment, net and 
other assets on the consolidated balance sheets. 

(2)  Fiscal 2017 stock-based compensation expense includes a $3.9 million benefit for an out-of-period adjustment 
related to a correction in stock-based compensation valuation and forfeitures. We believe this adjustment is 
immaterial to both the current and applicable prior periods. 

Stock Options 

The weighted average fair value at the grant date for options issued during fiscal 2017, 2016 and 2015 was 

$14.83, $12.10 and $14.17 per share, respectively. The fair value of options was estimated utilizing the Black-Scholes 
valuation model with the following weighted average assumptions for fiscal 2017, 2016 and 2015, respectively: (a) an 
expected option term of 6.9 years, 6.8 years and 6.6 years, (b) expected stock price volatility of 24.4%, 26.3% and 
31.3%, (c) a risk-free interest rate of 2.3%, 1.6% and 1.9%, and (d) a dividend yield on our stock of 1.6%, 1.6% and 
1.4%. 

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The expected option term represents the estimated period of time until exercise and is based on historical 
experience of similar options, giving consideration to the contractual terms, vesting schedules and expectations of future 
staff member behavior. Expected stock price volatility is based on a combination of the historical volatility of our stock 
and the implied volatility of actively traded options on our common stock. The risk-free interest rate is based on the U.S. 
Treasury yield curve in effect at the time of grant with an equivalent remaining term. The dividend yield is based on 
anticipated cash dividend payouts. 

Stock option activity during fiscal 2017 was as follows: 

Outstanding at beginning of year ..........................   
Granted ..................................................................   
Exercised ...............................................................   
Forfeited or cancelled ............................................   
Outstanding at end of year ....................................   

Shares 
(In thousands) 

Weighted 
Average 
Exercise Price 
(Per share) 

1,955   $ 
199   $ 
(345 )  $ 
(68 )  $ 
1,741   $ 

37.65  
61.49  
26.19  
45.50  
42.25  

Weighted 
Average 
Remaining 
Contractual 
Term 
(In years) 

Aggregate 
Intrinsic 
Value (1) 
(In thousands) 
42,592  

4.0   $ 

4.0   $ 

14,766  

Exercisable at end of year .....................................   

1,036   $ 

36.31  

2.7   $ 

13,499  

(1)  Aggregate intrinsic value is calculated as the difference between our closing stock price at fiscal year end and 

the exercise price, multiplied by the number of in-the-money options and represents the pre-tax amount that 
would have been received by the option holders, had they all exercised their options on the fiscal year end date. 

The total intrinsic value of options exercised during fiscal 2017, 2016 and 2015 was $11.2 million, $40.4 million 
and $37.0 million, respectively. As of January 2, 2018, total unrecognized stock-based compensation expense related to 
unvested stock options was $6.0 million, which we expect to recognize over a weighted average period of approximately 
2.6 years. 

Restricted Shares and Restricted Share Units 

Restricted share and restricted share unit activity during fiscal 2017 was as follows: 

Outstanding at beginning of year .................................................................................   
Granted .........................................................................................................................   
Vested ..........................................................................................................................   
Forfeited .......................................................................................................................   
Outstanding at end of year ...........................................................................................   

Shares 
(In thousands) 

Weighted 
Average 
Fair Value 
(Per share) 

1,861   $ 
485   $ 
(498 )  $ 
(154 )  $ 
1,694   $ 

45.11  
54.29  
36.99  
44.29  
46.38  

Fair value of our restricted shares and restricted share units is based on our closing stock price on the date of 

grant. The weighted average fair value for restricted shares and restricted share units issued during fiscal 2017, 2016 and 
2015 was $54.29, $50.89 and $49.70, respectively. The fair value of shares that vested during fiscal 2017, 2016 and 
2015 was $18.4 million, $12.2 million and $7.5 million, respectively. As of January 2, 2018, total unrecognized stock-
based compensation expense related to unvested restricted shares and restricted share units was $32.5 million, which we 
expect to recognize over a weighted average period of approximately 2.7 years. 

13.     Employee Benefit Plans 

We have a defined contribution benefit plan in accordance with section 401(k) of the Internal Revenue Code 

(“401(k) Plan”) that is open to our staff members who meet certain compensation and eligibility requirements. 
Participation in the 401(k) Plan is currently open to staff members from our three restaurant concepts, our bakery 

76 

 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
  
  
  
  
  
 
 
  
  
  
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
facilities and our corporate offices. The 401(k) Plan allows participating staff members to defer the receipt of a portion 
of their compensation and contribute such amount to one or more investment options. Our executive officers and a select 
group of management and/or highly compensated staff members are not eligible to participate in the 401(k) Plan. We 
currently match in cash a certain percentage of the staff member contributions to the 401(k) Plan and also pay a portion 
of the administrative costs. Expense recognized in fiscal 2017, 2016 and 2015 was $1.0 million, $0.9 million and $0.7 
million, respectively. 

We have also established The Cheesecake Factory Incorporated Executive Savings Plan (“ESP”), a non-qualified 

deferred compensation plan for our executive officers and a select group of management and/or highly compensated 
staff members as defined in the plan document. The ESP allows participating staff members to defer the receipt of a 
portion of their base compensation and up to 100% of their eligible bonuses. Non-employee directors may also 
participate in the ESP and defer the receipt of their earned director fees. We currently match in cash a certain percentage 
of the staff member contributions to the ESP and also pay for the administrative costs. We do not match any 
contributions made by non-employee directors. Expense recognized in fiscal 2017, 2016 and 2015 was $1.0 million, $1.0 
million and $0.9 million, respectively. 

ESP deferrals and matching funds are deposited into a rabbi trust, and are generally invested in individual 

variable life insurance contracts owned by us that are specifically designed to informally fund savings plans of this 
nature. These contracts are recorded at their cash surrender value as determined by the insurance carrier. The 
measurement of these contracts is considered a Level 2 measurement within the fair value hierarchy. Our consolidated 
balance sheets reflect our investment in variable life insurance contracts in other assets and our obligation to participants 
in the ESP in other noncurrent liabilities. All income and expenses related to the rabbi trust are reflected in our 
consolidated statements of income. 

We maintain self-insured medical and dental benefit plans for our staff members and utilize stop-loss coverage to 
limit our financial exposure from any individual claim. The accrued liabilities associated with these programs are based 
on our estimate of the ultimate costs to settle known claims as well as claims incurred but not yet reported to us as of the 
balance sheet date. The accrued liability for our self-insured benefit plans, which is included in other accrued expenses, 
was $8.8 million and $7.8 million as of January 2, 2018 and January 3, 2017, respectively. (See Note 1 for further 
discussion of accounting for our self-insurance liabilities.) 

14.     Income Taxes 

The provision for income taxes consisted of the following (in thousands): 

Income before income taxes..............................................................   $ 
Income tax provision/(benefit): 
Current: 

Federal ..........................................................................................   $ 
State ..............................................................................................  
Total current ..............................................................................  

Deferred: 

Federal ..........................................................................................  
State ..............................................................................................  
Total deferred ............................................................................  

Total provision/(benefit) .......................................................   $ 

2017 (1) 

Fiscal Year 
2016 

2015 

146,466   $ 

191,768   $ 

159,352  

7,148   $ 
7,106  
14,254  

(24,570 ) 
(610 ) 
(25,180  ) 
(10,926 )  $ 

42,665   $ 
10,614  
53,279  

(564 ) 
(441 ) 
(1,005 ) 
52,274   $ 

32,765  
8,880  
41,645  

2,659  
(1,475 ) 
1,184  
42,829  

(1)  The Tax Cuts and Jobs Act (“Tax Act”), which was enacted on December 22, 2017, made significant 

changes to how corporations are taxed in the U.S., the most prominent of which affecting us was to lower 
the U.S. corporate tax rate from 35% to 21%. In addition to the benefit of a lower rate in future years, the 
enactment of the Tax Act caused us to revalue our deferred tax assets and liabilities to reflect the new rate, 
resulting in a benefit to our fiscal 2017 income tax provision of $38.5 million. 

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The following reconciles the U.S. federal statutory rate to the effective tax rate: 

U.S. federal statutory rate .................................................................   
State and district income taxes, net of federal benefit .......................   
Credit for FICA taxes paid on tips ....................................................   
Other credits and incentives ..............................................................   
Manufacturing deduction ..................................................................   
Deferred compensation .....................................................................   
Equity compensation (1) .....................................................................   
Impact of statutory rate change on deferred taxes .............................   
Other .................................................................................................   
Effective tax rate ...............................................................................   

2017 

Fiscal Year 
2016 

2015 

35.0 % 
3.3  
(9.4 ) 
(1.9 ) 
(2.3 ) 
(1.5 ) 
(4.5 ) 
(26.3 ) 
0.1  
(7.5 )% 

35.0 % 
3.5  
(7.0 ) 
(1.3 ) 
(2.5 ) 
(0.5 ) 
—  
—  
0.1  
27.3 % 

35.0 % 
3.0  
(8.0 ) 
(1.0 ) 
(2.8 ) 
0.3  
—  
—  
0.4  
26.9 % 

(1) This item impacts our effective tax rate for the first time in fiscal 2017 due to our adoption of new 

accounting guidance that requires the tax impact of exercised stock options and vested restricted stock to be 
recorded in the income tax provision instead of additional paid-in capital. See “Recent Accounting 
Pronouncements” in Note 1 of Notes to Consolidated Financial Statements in Part IV, Item 15 of this report 
for further discussion of this accounting change. 

Following are the temporary differences that created our deferred tax assets and liabilities (in thousands): 

  January 2, 2018 

  January 3, 2017   

Deferred tax assets: 

Staff member benefits ..............................................................................................    $ 
Insurance reserves ....................................................................................................   
Accrued rent .............................................................................................................   
Deferred income .......................................................................................................   
Stock-based compensation .......................................................................................   
Tax credit carryforwards ..........................................................................................   
Other ........................................................................................................................   
Subtotal ................................................................................................................   
Less: Valuation allowance .......................................................................................   
Total .............................................................................................................................    $ 

22,626   $ 
14,027  
12,523  
11,607  
8,710  
2,308  
738  
72,539  
(455 ) 
72,084   $ 

32,258  
20,932  
20,583  
14,409  
15,384  
2,247  
957  
106,770  
(457 ) 
106,313  

Deferred tax liabilities: 

Property and equipment ...........................................................................................    $ 
Prepaid expenses ......................................................................................................   
Inventory ..................................................................................................................   
Other ........................................................................................................................   
Total .............................................................................................................................    $ 

(111,324 )  $ 
(9,120 ) 
(6,724 ) 
(2,132 ) 
(129,300 )  $ 

(166,183 ) 
(12,192 ) 
(10,339 ) 
—  
(188,714 ) 

Net deferred tax liability ..............................................................................................    $ 

(57,216 )  $ 

(82,401 ) 

At January 2, 2018 and January 3, 2017, we had $2.9 million and $3.5 million, respectively, of state tax credit 

carryforwards, consisting of hiring and investment credits, which began to expire in 2013. We assess the available 
evidence to estimate if sufficient future taxable income will be generated to use these carryforwards. Based on this 
evaluation, we recorded a valuation allowance of $0.5 million at both January 2, 2018 and January 3, 2017 to reflect the 
amount that we will likely not realize. This assessment could change if estimates of future taxable income during the 
carryforward period are revised. The earliest tax year still subject to examination by a significant taxing jurisdiction is 
2010. 

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At January 2, 2018, we had a reserve of $0.8 million for uncertain tax positions. If recognized, this amount would 
impact our effective income tax rate. A reconciliation of the beginning and ending amount of our uncertain tax positions 
is as follows (in thousands): 

2017 

Fiscal Year 
2016 

2015 

Balance at beginning of year .............................................................   $ 
Additions related to current period tax positions ..........................  
Reductions related to settlements with taxing authorities and 

lapses of statutes of limitations .................................................  
Balance at end of year .......................................................................   $ 

829   $ 
168  

(154 ) 
843   $ 

1,067   $ 
139  

(377 ) 
829   $ 

875  
192  

(0 ) 
1,067  

At January 2, 2018 and January 3, 2017, we had $0.1 million and $0.1 million, respectively, of accrued interest 
and penalties related to uncertain tax positions. None of the balance of uncertain tax positions at January 2, 2018 relates 
to tax positions for which it is reasonably possible that the total amount could decrease during the next twelve months 
based on the lapses of statutes of limitations. 

We believe we have properly estimated our federal and state income tax liabilities. However, given the amount 
and complexity of the changes in tax law resulting from the Tax Act, we continue to analyze the effects of the Tax Act 
on our income tax provision. We may make further refinements to our calculations considering technical guidance that 
may be published, our assumptions about the applicability to our business of certain provisions in the Tax Act and 
changes to current interpretations of certain provisions of the Tax Act. In accordance with Securities and Exchange 
Commission Staff Accounting Bulletin No. 118, “Income Tax Accounting Implications of the Tax Cuts and Jobs Act,” 
we expect to complete our analysis within the one-year measurement period. 

15.     Stockholder Rights Plan 

We currently have a stockholder rights plan that provides for the distribution to stockholders of one right to 

purchase a unit equal to 1/100th of a share of junior participating cumulative preferred stock. The rights are evidenced 
by our common stock certificates and automatically trade with our common stock. The rights are not exercisable unless a 
person or group acquires (or commences a tender or exchange offer or announces an intention to acquire) 15% or more 
of our common stock (or 20% or more if such person or group was beneficial owner of 10% or more of our common 
stock on August 4, 1998) without the approval of our Board. When declared exercisable, holders of the rights (other than 
the acquiring person or group) would have the right to purchase units of junior participating cumulative preferred stock 
having a market value equal to two times the exercise price of each right, which is $110. Additionally, if we are 
thereafter merged into another entity, or if more than 50% of our consolidated assets or earnings power is sold or 
transferred, holders of the rights will be entitled to buy common stock of the acquiring person or group equal to two 
times the exercise price of each right. These rights expire on August 4, 2018, unless redeemed earlier by us. On 
February 15, 2018, our Board of Directors announced that upon the expiration of our stockholder’s rights plan, it is its 
intention not to adopt another shareholder rights plan unless, in the exercise of its fiduciary responsibilities, it determines 
that it is in the best interests of the stockholders under the circumstances to adopt such plan without the delay that would 
result from seeking stockholder approval, thereafter put such plan to a stockholder ratification vote within 12 months of 
adoption, and if such plan is not approved by a majority of the votes cast, terminate the plan. 

79 

 
 
  
 
 
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16.     Segment Information 

For decision-making purposes, our management reviews discrete financial information for The Cheesecake 

Factory, Grand Lux Cafe and RockSugar Southeast Asian Kitchen restaurants, our bakery division, consumer packaged 
goods and our international licensing operations. Based on quantitative thresholds set forth in ASC 280, “Segment 
Reporting,” The Cheesecake Factory is our only business that meets the criteria of a reportable operating segment. Grand 
Lux Cafe, RockSugar Southeast Asian Kitchen, bakery, consumer packaged goods, and international licensing are 
combined in Other. Unallocated corporate expenses, assets and capital expenditures are presented below as reconciling 
items to the amounts presented in the consolidated financial statements. 

Segment information is presented below (in thousands): 

2017 

Fiscal Year 
2016 

2015 

Revenues: 

The Cheesecake Factory restaurants .............................................    $ 
Other .............................................................................................   

Total ..........................................................................................    $ 

2,057,816   $ 
202,686  
2,260,502   $ 

2,078,083   $ 
197,636  
2,275,719   $ 

1,913,758  
186,851  
2,100,609  

Income/(loss) from operations: 

The Cheesecake Factory restaurants (1) .........................................    $ 
Other (2) .........................................................................................   
Corporate.......................................................................................   

Total ..........................................................................................    $ 

263,581   $ 
17,547  
(128,283 ) 
152,845   $ 

308,058   $ 

27,623  
(134,688 ) 
200,993   $ 

275,686  
18,047  
(128,487 ) 
165,246  

Depreciation and amortization: 

The Cheesecake Factory restaurants .............................................    $ 
Other .............................................................................................   
Corporate.......................................................................................   
Total ...........................................................................................

  $ 

76,186   $ 
11,717  
4,826  
92,729   $ 

74,861   $ 
8,469  
4,680  
88,010   $ 

Capital expenditures: 

The Cheesecake Factory restaurants .............................................    $ 
Other .............................................................................................   
Corporate.......................................................................................   

Total ..........................................................................................    $ 

101,142   $ 
16,885  
2,752  
120,779   $ 

99,817   $ 
13,783  
2,221  
115,821   $ 

71,821  
9,690  
4,052  
85,563  

122,358  
13,644  
17,939  
153,941  

Total assets: 

The Cheesecake Factory restaurants .............................................    $ 
Other .............................................................................................   
Corporate.......................................................................................   

Total ..........................................................................................    $ 

937,512   $ 
167,096  
228,452  
1,333,060   $ 

950,372   $ 
157,842  
185,105  
1,293,319   $ 

934,606  
152,243  
146,497  
1,233,346  

(1)  Fiscal 2017 includes $2.5 million of accelerated depreciation and impairment expense, and fiscal 2016 includes 

$0.1 million of accelerated depreciation. (See Note 1 for further discussion of these charges.) 

(2)  Fiscal years 2017 and 2015 include impairment expense of $7.8 million and $6.0 million, respectively. (See 

Note 1 for further discussion of these charges.) 

80 

 
 
 
 
  
 
 
  
 
 
 
 
 
  
  
  
 
  
  
  
 
  
  
  
  
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17.     Quarterly Financial Data (unaudited) 

Summarized unaudited quarterly financial data for fiscal 2017 and 2016 is as follows (in thousands, except per 

share data): 

  April 4, 2017 

July 4, 2017 

  October 3, 2017 

Quarter Ended: 
Revenues ............................................................    $ 
Income from operations (1) .................................    $ 
Net income (1)(2) ..................................................    $ 
Basic net income per share (3) .............................    $ 
Diluted net income per share (3)..........................    $ 
Cash dividends declared per common share ......    $ 

563,426   $ 
43,563   $ 
35,043   $ 
0.74   $ 
0.71   $ 
0.24   $ 

569,869   $ 
50,218   $ 
38,166   $ 
0.80   $ 
0.78   $ 
0.24   $ 

555,392   $ 
34,317   $ 
26,445   $ 
0.57   $ 
0.56   $ 
0.29   $ 

  January 2, 2018   
571,815  
22,747  
57,738  
1.26  
1.24  
0.29  

  March 29, 2016 

June 28, 2016 

  September 27, 2016 

Quarter Ended: 
Revenues ...........................................................    $ 
Income from operations (1) ................................    $ 
Net income (1) ....................................................    $ 
Basic net income per share (3) ............................    $ 
Diluted net income per share (3).........................    $ 
Cash dividends declared per common share .....    $ 

553,693   $ 
48,594   $ 
33,954   $ 
0.70   $ 
0.68   $ 
0.20   $ 

558,862   $ 
55,190   $ 
38,585   $ 
0.80   $ 
0.78   $ 
0.20   $ 

560,018   $ 
50,063   $ 
34,574   $ 
0.72   $ 
0.70   $ 
0.24   $ 

  January 3, 2017   
603,146  
47,146  
32,381  
0.68  
0.66  
0.24  

(1)  Income from operations included $0.8 million, $0.4 million and $9.1 million of accelerated depreciation and 

impairment expense in the first, second and fourth quarters of fiscal 2017, respectively, and $0.1 million of 
accelerated depreciation expense in the fourth quarter of fiscal 2016. The impact to net income of these items 
was $0.4 million, $0.3 million, $5.5 million and $0.1 million, respectively. These amounts were recorded in 
impairment of assets and lease terminations in the consolidated statements of income. (See Note 1 for further 
discussion of impairment of assets and lease terminations.) 

(2)  The fourth quarter of fiscal 2017 includes a $38.5 million benefit to our income tax provision related to the Tax 

Act. (See Note 14 for further discussion of income taxes.) 

(3)  Net income per share calculations for each quarter are based on the weighted average diluted shares outstanding 

for that quarter and may not total to the full year amount. 

While seasonal fluctuations generally do not have a material impact on our quarterly results, the year-over-year 
comparison of our quarterly results can be significantly impacted by the number and timing of new restaurant openings 
and associated preopening costs, the calendar days of the week on which holidays occur, the impact from inclement 
weather and other climatic conditions, the additional week in a 53-week fiscal year and other variations in revenues and 
expenses. As a result of these factors, our financial results for any quarter are not necessarily indicative of the results that 
may be achieved for the full fiscal year. 

18.     Subsequent Events 

On February 15, 2018, our Board of Directors approved a quarterly cash dividend of $0.29 per share to be paid 

on March 20, 2018 to the stockholders of record on February 28, 2018. 

On February 15, 2018, our Board of Directors approved the adoption of a 10b5-1 Plan, which will be effective 

from May 1, 2018 through July 31, 2018. 

81 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT INDEX 

Exhibit 
No. 

Item 

Form 

File Number 

Incorporated by 
Reference from 
Exhibit Number 

Filed with 
SEC 

2.1 

  Form of Reorganization Agreement 

  Amend. No. 1 
to Form S-1 

33-479336   

2.1 

8/17/92 

3.1 

  Restated Certificate of Incorporation 

10-K 

000-20574   

3.1 

2/23/11 

including Certificate of Designation of 
Series A Junior Participating 
Cumulative Preferred Stock 

3.2 

  Amended and Restated Bylaws as of 

8-K 

000-20574   

3.8 

5/27/09 

May 20, 2009 

4.1 

  Rights Agreement dated as of 
August 4, 1998, between The 
Cheesecake Factory Incorporated and 
U.S. Stock Transfer Corporation 

4.2 

  Amendment No. 1 to Rights 

Agreement dated as of November 4, 
2003, between The Cheesecake 
Factory Incorporated and U.S. Stock 
Transfer Corporation 

8-A 

000-20574   

  Amend. No. 1 
to Form 8-A 

000-20574   

1 

2 

8/18/98 

11/13/03 

4.3 

  Amendment No. 2 to Rights 

Agreement dated as of August 1, 2008, 
between The Cheesecake Factory 
Incorporated and Computershare Trust 
Company 

Amend. 
No. 2 to 
Form 8-A 

000-25074   

3 

8/1/08 

10.1 

  Employment Agreement effective 

8-K 

000-20574   

10.1 

7/20/09 

June 30, 2009, between The 
Cheesecake Factory Incorporated and 
David M. Overton* 

10.2 

  First Amendment to Employment 

8-K 

000-20574   

10.1 

3/6/12 

Agreement effective as of February 29, 
2012, between The Cheesecake 
Factory Incorporated and David M. 
Overton* 

10.3 

  Second Amendment to Employment 
Agreement dated as of November 11, 
2013, between The Cheesecake 
Factory Incorporated and David M. 
Overton* 

8-K 

000-20574   

99.1 

11/12/13 

10.4 

  Third Amendment to Employment 

8-K 

000-20574   

99.1 

4/2/15 

Agreement dated as of April 2, 2015, 
between The Cheesecake Factory 
Incorporated and David M. Overton.* 

82 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 

10.5 

Item 

Form 

File Number 

Incorporated by 
Reference from 
Exhibit Number 

Filed with 
SEC 

  Fourth Amendment to Employment 
Agreement dated as of February 11, 
2016, between The Cheesecake 
Factory Incorporated and David M. 
Overton* 

8-K 

000-20574   

99.2 

2/16/16 

10.5.1    Employment Agreement between The 
Cheesecake Factory Incorporated and 
David M. Overton effective as of 
April, 1 2017* 

8-K 

000-20574   

99.2 

2/22/17 

10.5.2    First Amendment to Employment 

8-K 

000-20574   

99.2 

2/21/18 

Agreement between The Cheesecake 
Factory Incorporated and David M. 
Overton effective as of April, 1 2018* 

10.6 

  Employment Agreement effective 

10-K 

000-25074   

10.6 

3/2/17 

March 3, 2016, between The 
Cheesecake Factory Incorporated and 
David M. Gordon* 

10.7 

  Employment Agreement effective 

10-K 

000-25074   

10.7 

3/2/17 

March 3, 2016, between The 
Cheesecake Factory Incorporated and 
W. Douglas Benn* 

10.8 

  Employment Agreement effective 

10-K 

000-25074   

10.8 

3/2/17 

March 3, 2016, between The 
Cheesecake Factory Incorporated and 
Debby R. Zurzolo* 

10.9 

  Employment Agreement effective 

10-K 

000-25074   

10.9 

3/2/17 

March 3, 2016, between The 
Cheesecake Factory Incorporated and 
Max Byfuglin* 

10.10 

  Employment Agreement effective 

8-K 

000-25074   

99.1 

6/13/17 

July 7, 2017, between The Cheesecake 
Factory Incorporated and Matthew E. 
Clark* 

10.11 

  Amended and Restated The 

10-K 

000-25074   

10.20 

3/2/17 

Cheesecake Factory Incorporated 
Executive Savings Plan* 

10.11.1   First Amendment to The Cheesecake 

— 

— 

— 

  Filed herewith 

Factory Incorporated Executive 
Savings Plan As Amended and 
Restated November 7, 2016* 

10.12 

  Form of Indemnification Agreement* 

10.13 

  Inducement Agreement dated as of 

July 27, 2005 

000-25074   

000-25074   

99.1 

99.3 

12/14/07 

8/2/05 

8-K 

8-K 

83 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 

Item 

Form 

File Number 

Incorporated by 
Reference from 
Exhibit Number 

Filed with 
SEC 

10.14 

  First Amendment to Inducement 

10-K 

000-25074   

10.36 

2/23/11 

Agreement dated as of March 1, 2010 

10.15 

  Second Amendment to Inducement 
Agreement dated as of May 7, 2015 

10-K 

000-25704   

10.24 

3/2/17 

10.16 

  2010 Stock Incentive Plan as amended 

DEF 14A 

000-20574   

Appendix A   

4/21/11 

April 7, 2011* 

10.17 

  The Cheesecake Factory 2010 Stock 

DEF 14A 

000-20574   

Appendix A   

04/19/13 

Incentive Plan as amended effective as 
of February 27, 2013* 

10.18 

  The Cheesecake Factory 2010 Stock 
Incentive Plan as amended April 3, 
2014* 

DEF 14A 

000-20574   

Appendix A   

4/17/14 

10.19 

  2010 Stock Incentive Plan as amended 

DEF 14A 

000-20574   

Appendix A   

4/17/15 

May 28, 2015* 

10.20 

  2010 Stock Incentive Plan as amended 

DEF 14A 

000-20574   

Appendix A   

4/25/17 

April 5, 2017* 

10.21 

  Form of Grant Agreement for 

10-Q 

000-20574   

10.1 

11/4/10 

Executive Officers under 2010 Stock 
Incentive Plan* 

10.22 

  Form of Grant Agreement for 

10-Q 

000-20574   

10.1 

8/10/12 

Executive Officers under the 2010 
Stock Incentive Plan, for equity grants 
made after August 2, 2012* 

10.23 

  Form of Notice of Stock Option Grant 
and Agreement and/or Restricted Stock 
Grant Agreement for Executive 
Officers under the 2010 Stock 
Incentive Plan, for equity grants made 
after March 6, 2014* 

8-K 

000-20574   

99.1 

3/7/14 

10.24 

  Form of Notice of Grant and Stock 

8-K 

000-20574   

99.2 

3/4/16 

Option Agreement and/or Stock Unit 
Agreement under the 2010 Stock 
Incentive Plan, for equity grants made 
after March 3, 2016* 

10.24.1   Form of Notice of Grant and Stock 

— 

— 

— 

Option Agreement and/or Restricted 
Share Agreement for MEP I under the 
2010 Stock Incentive Plan, for equity 
grants made after February 15, 2018* 

Filed 
Herewith 

84 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 

Item 

Form 

File Number 

Incorporated by 
Reference from 
Exhibit Number 

10.24.2   Form of Notice of Grant and Stock 

— 

— 

— 

Option Agreement and/or Restricted 
Share Agreement for MEP II under the 
2010 Stock Incentive Plan, for equity 
grants made after February 15, 2018* 

10.24.3   Form of Notice of Grant and Stock 

— 

— 

— 

Option Agreement and/or Restricted 
Share Agreement for MEP III under 
the 2010 Stock Incentive Plan, for 
equity grants made after February 15, 
2018* 

10.24.4   Form of Notice of Grant and Stock 

— 

— 

— 

Option Agreement and/or Restricted 
Share Agreement for MEP IV under 
the 2010 Stock Incentive Plan, for 
equity grants made after February 15, 
2018* 

10.24.5   Form of Notice of Grant and Stock 

— 

— 

— 

Option Agreement and/or Restricted 
Share Agreement for MEP V under the 
2010 Stock Incentive Plan, for equity 
grants made after February 15, 2018* 

10.24.6   Form of Standard Notice of Grant and 

— 

— 

— 

Restricted Share Agreement I under 
the 2010 Stock Incentive Plan, for 
equity grants made after February 15, 
2018* 

Filed with 
SEC 

Filed 
Herewith 

Filed 
Herewith 

Filed 
Herewith 

Filed 
Herewith 

Filed 
Herewith 

10.24.7   Form of Notice of Grant and Stock 

8-K 

000-20574   

99.3 

2/21/2018 

Option Agreement and/or Restricted 
Share Agreement for Senior Executive  
under the 2010 Stock Incentive Plan, 
for equity grants made after 
February 15, 2018* 

10.25 

  2015 Amended and Restated Annual 

DEF 14A 

000-20574   

Appendix B   

4/17/15 

Performance Incentive Plan, as 
amended and restated May 28, 2015* 

10.26 

  Second Amended and Restated Loan 
Agreement with JPMorgan Chase 
Bank, National Association dated as of 
December 22, 2015 

10.27 

  Amendment No. 1 dated as of 
November 10, 2016 to Second 
Amended and Restated Loan 
Agreement dated as of December 22, 
2015 

8-K 

000-20574   

99.1 

12/24/15 

8-K 

000-20574   

99.1 

11/14/16 

85 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 
No. 

Item 

Form 

File Number 

Incorporated by 
Reference from 
Exhibit Number 

Filed with 
SEC 

10.28 

  Joinder to Guaranty dated 

8-K 

000-20574   

99.2 

11/14/16 

November 10, 2016 by TCF California 
Holding Company of Second 
Amended and Restated Loan 
Agreement dated as of December 22, 
2015 

21.0 

  List of Subsidiaries 

23.1 

  Consent of Independent Registered 

Public Accounting Firm 

31.1 

  Rule 13a-14(a)/15d-14(a) Certification 

of the Principal Executive Officer 

31.2 

  Rule 13a-14(a)/15d-14(a) Certification 

of the Principal Financial Officer 

32.1 

  Certification Pursuant to 18 U.S.C. 

Section 1350, as Adopted Pursuant to 
Section 906 of the Sarbanes-Oxley Act 
of 2002 for Principal Executive Officer 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

  Filed herewith 

  Filed herewith 

— 

  Filed herewith 

— 

  Filed herewith 

— 

  Filed herewith 

32.2 

  Certification Pursuant to 18 U.S.C. 

— 

— 

— 

  Filed herewith 

— 

— 

— 

  Filed herewith 

Exhibit
101 

Section 1350, as Adopted Pursuant to 
Section 906 of the Sarbanes-Oxley Act 
of 2002 for Principal Financial Officer 

  XBRL (Extensible Business Reporting 
Language) The following materials 
from The Cheesecake Factory 
Incorporated’s Annual Report on 
Form 10-K for the years ended 
January 2, 2018, formatted in 
Extensive Business Reporting 
Language (XBRL), (i) consolidated 
balance sheets, (ii) consolidated 
statements of operations, (iii) 
consolidated statement of 
stockholders’ equity, (iv) consolidated 
statements of cash flows, and (v) the 
notes to the consolidated financial 
statements. 

* Management contract or compensatory plan or arrangement required to be filed as an exhibit. 

86 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on the 28th day of 
February 2018. 

THE CHEESECAKE FACTORY INCORPORATED 

By: 

By: 

By: 

/s/ DAVID OVERTON 
David Overton 
Chairman of the Board and 
Chief Executive Officer  
(principal executive officer) 

/s/ MATTHEW E. CLARK 
Matthew E. Clark 
Executive Vice President and  
Chief Financial Officer 
(principal financial officer) 

/s/ CHERYL M. SLOMANN 
Cheryl M. Slomann 
Senior Vice President, Controller and  
Chief Accounting Officer 
(principal accounting officer) 

87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
POWER OF ATTORNEY 

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes 

and appoints David Overton and Matthew E. Clark, and each of them, as his true and lawful attorneys-in-fact and agents, 
each with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all 
capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits 
thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said 
attorneys-in-fact and agents full power and authority to do and perform each and every act and thing requisite and 
necessary to be done in connection therewith, as fully to all intents and purposes as he might or could do in person, 
hereby ratifying and confirming all that said attorney-in-fact and agent, or his substitute or substitutes, may lawfully do 
or cause to be done by virtue hereof. 

SIGNATURES 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 

following persons on behalf of the Registrant in the capacities and on the dates indicated. 

Name 

Title 

Date 

/s/ DAVID OVERTON 
David Overton 

/s/ MATTHEW E. CLARK 
Matthew E. Clark 

/s/ CHERYL M. SLOMANN 
Cheryl M. Slomann 

/s/ EDIE A. AMES 
Edie A. Ames 

  Chairman of the Board and 
Chief Executive Officer 
(Principal Executive Officer) 

  Executive Vice President and 
Chief Financial Officer 
(Principal Financial Officer) 

  February 28, 2018 

  February 28, 2018 

  Senior Vice President, Controller and    February 28, 2018 

Chief Accounting Officer 
(Principal Accounting Officer) 

  Director 

  February 28, 2018 

/s/ ALEXANDER L. CAPPELLO 
Alexander L. Cappello 

  Director 

/s/ JEROME I. KRANSDORF 
Jerome I. Kransdorf 

/s/ LAURENCE B. MINDEL 
Laurence B. Mindel 

/s/ DAVID B. PITTAWAY 
David B. Pittaway 

/s/ HERBERT SIMON 
Herbert Simon 

  Director 

  Director 

  Director 

  Director 

  February 28, 2018 

  February 28, 2018 

  February 28, 2018 

  February 28, 2018 

  February 28, 2018 

88 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 21.0 

LIST OF SUBSIDIARIES 

The Cheesecake Factory Restaurants, Inc., a California corporation 

The Cheesecake Factory Bakery Incorporated, a California corporation 

TCF Co. LLC, a Nevada limited liability company 

The Houston Cheesecake Factory Corporation, a Texas corporation 

Cheesecake Factory Restaurants of Kansas LLC, a Kansas limited liability company 

Grand Lux Cafe LLC, a Nevada limited liability company 

Hawaii Cheesecake Factory Restaurants Inc., a Hawaii corporation 

Rock Sugar Incorporated, a California corporation 

Cherry Hill One, LLC, a New Jersey limited liability company 

The Cheesecake Factory of Howard County LLC, a Maryland limited liability company 

Middle East T.C.F. Corporation, a California corporation 

Middle East IP Corporation, a California corporation 

C.F.I. Promotions CA Co. LLC, a California limited liability company 

CCF Latin America Corporation, a California corporation 

CCF Latin America IP Corporation, a California corporation 

CCF China Operating Corporation, a California corporation 

CCF Asia Operating Corporation, a California corporation 

CCF Asia IP Corporation, a California corporation 

TCF California Holding Company, a California corporation 

CCF Mexico LLC, a Nevada limited liability company 

BirdChili Asian Kitchen Incorporated, a California corporation 

TCF Canada, Inc., a Canadian corporation 

CCF International LLC, a California limited liability company 

89 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-

118757, 333-167298, 333-176115, 333-190110, 333-198042, 333-206278 and 333-219789) of The Cheesecake Factory 
Incorporated of our report dated February 28, 2018 relating to the financial statements and the effectiveness of internal 
control over financial reporting, which appears in this Form 10-K. 

EXHIBIT 23.1 

/s/ PricewaterhouseCoopers LLP 
Los Angeles, California 
February 28, 2018 

90 

 
 
 
 
 
EXHIBIT 31.1 

THE CHEESECAKE FACTORY INCORPORATED 
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER 

I, David Overton, certify that: 

1. 

2. 

3. 

4. 

I have reviewed this annual report on Form 10-K of The Cheesecake Factory Incorporated; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material fact necessary to make the statements made, in light of the circumstances under which such statements 
were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as 
of, and for, the periods presented in this report; 

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over 
financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

(b) 

(c) 

(d) 

designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared; 

designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles; 

evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in 
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and 

disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant’s internal control over financial reporting; and 

5. 

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal 
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of 
directors (or persons performing the equivalent functions): 

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control 
over financial reporting which are reasonably likely to adversely affect the registrant’s ability to 
record, process, summarize and report financial information; and 

(b)  Any fraud, whether or not material, that involves management or other employees who have a 

significant role in the registrant’s internal control over financial reporting. 

February 28, 2018 

/s/ DAVID OVERTON 
David Overton 
Chairman of the Board and Chief Executive Officer  
(Principal Executive Officer) 

91 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2 

THE CHEESECAKE FACTORY INCORPORATED 
CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER 

I, Matthew E. Clark, certify that: 

1. 

2. 

3. 

4. 

I have reviewed this annual report on Form 10-K of The Cheesecake Factory Incorporated; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material fact necessary to make the statements made, in light of the circumstances under which such statements 
were made, not misleading with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly 
present in all material respects the financial condition, results of operations and cash flows of the registrant as 
of, and for, the periods presented in this report; 

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over 
financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a) 

(b) 

(c) 

(d) 

designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared; 

designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles; 

evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this 
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end 
of the period covered by this report based on such evaluation; and 

disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant’s internal control over financial reporting; and 

5. 

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal 
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of 
directors (or persons performing the equivalent functions): 

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control 
over financial reporting which are reasonably likely to adversely affect the registrant’s ability to 
record, process, summarize and report financial information; and 

(b)  Any fraud, whether or not material, that involves management or other employees who have a 

significant role in the registrant’s internal control over financial reporting. 

February 28, 2018 

/s/ MATTHEW E. CLARK 
Matthew E. Clark 
Executive Vice President and Chief Financial Officer  
(Principal Financial Officer) 

92 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 32.1 

THE CHEESECAKE FACTORY INCORPORATED 

CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In connection with the Annual Report of The Cheesecake Factory Incorporated (the “Company”) on Form 10-K 

for the period ended January 2, 2018 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”), I, David Overton, Chairman of the Board and Chief Executive Officer of the Company, certify, pursuant to 18 
U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange 
Act of 1934; and 

The information contained in the Report fairly presents, in all material respects, the financial condition 
and results of operations of the Company as of, and for, the periods presented in such report. 

February 28, 2018 

/s/ DAVID OVERTON 
David Overton 
Chairman of the Board and Chief Executive Officer 

93 

 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 32.2 

THE CHEESECAKE FACTORY INCORPORATED 

CERTIFICATION PURSUANT TO 
18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In connection with the Annual Report of The Cheesecake Factory Incorporated (the “Company”) on Form 10-K 

for the period ended January 2, 2018 as filed with the Securities and Exchange Commission on the date hereof (the 
“Report”), I, Matthew E. Clark, Executive Vice President and Chief Financial Officer of the Company, certify, pursuant 
to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act 
of 1934; and 

The information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company as of, and for, the periods presented in such report. 

February 28, 2018 

/s/ MATTHEW E. CLARK 
Matthew E. Clark 
Executive Vice President and Chief Financial Officer 

94 

 
 
 
 
 
 
 
 
 
 
 
 
F I N A N C I A L 
H I G H L I G H T S

Revenues (in millions) 

$2,261 
2017 

$2,276 
2016 

$2,101 
2015 

$1,977 
2014 

$1,878
2013

Comparable restaurant sales (1) 

(0.8)% 
2017 

1.2% 
2016 

2.6%  
2015 

1.5% 
2014 

1.1%
2013

Adjusted operating income margin (2) 

7.3% 
2017 

8.8% 
2016 

8.2%  
2015 

7.3% 
2014 

8.6%
2013

Adjusted diluted net income per share (3)  

$2.60 
2017 

$2.83 
2016 

$2.37  
2015 

$1.97 
2014 

$2.10 
2013

Cash flow from operations (in millions) (4) 

$239 
2017 

$316 
2016 

$248 
2015 

$249  
2014 

$213 
2013

Restaurants open at fiscal year-end (5) 

214 
2017 

208 
2016 

200  
2015 

189 
2014 

180
2013

(1) The Cheesecake Factory restaurants.

(2)  Operating income margin in fiscal 2017, 2016, 
2015, 2014 and 2013 excludes $10,343, $114, $6,011, 
$696 and ($561), respectively (in thousands), related to 
a number of items that we do not consider indicative 
of our ongoing operations.  Please refer to the section 
entitled “Non-GAAP Measures” included in Item 7, 
“Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” of the Form 10-K 
in this Annual Report and in Item 6, “Selected Financial 
Data,” of the Form 10-K in the 2014 Annual Report for 
more information on these items.

(3) Diluted net income per share in fiscal 2017, 2015, 
2014 and 2013 excludes ($0.67), $0.07, $0.01 and 
($0.01), respectively, related to a number of items that 
we do not consider indicative of our ongoing operations. 
Impairment charge recorded in fiscal 2016 did not impact 
diluted net income per share. Please refer to the section 
entitled “Non-GAAP Measures” included in Item 7, 
“Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” of the Form 10-K 
in this Annual Report and in Item 6, “Selected Financial 
Data,” of the Form 10-K in the 2014 Annual Report for 
more information on these items.

(4) The excess tax benefit related to stock options 
exercised is no longer reclassified from cash flows from 
operating activities to cash flows from financing activities 
on the consolidated statements of cash flows. The  
consolidated statements of cash flows for fiscal 2016, 
2015, 2014 and 2013 have been adjusted to conform to 
the current year presentation.

(5) The Cheesecake Factory restaurants, Grand Lux Cafe 
and RockSugar Southeast Asian Kitchen. 

shareholder information

Corporate Counsel

Sheppard Mullin Richter & Hampton
Los Angeles, California

Independent Accountants

PricewaterhouseCoopers LLP
Los Angeles, California

Transfer Agent, Registrar and 
Dividend Payments

Computershare Shareholder Services
P.O. Box 30170
College Station, TX 77845
(800) 962-4284

Inquiries

Communications regarding lost certificates, and name 
and address changes should be directed to our Transfer 
Agent.  Other investor inquiries should be directed to:

Stacy J. Feit
Senior Director, Investor Relations
The Cheesecake Factory Incorporated
26901 Malibu Hills Road
Calabasas Hills, CA 91301
(818) 871-3000

Common Stock Trading

Our stock began trading on The NASDAQ Stock 
Market on September 18, 1992 under the symbol 
CAKE at the initial public offering price of $2.63 
(adjusted for five three-for-two stock splits in March 
1994, April 1998, June 2000, June 2001 and December 
2004).  We completed follow-on public offerings of 
common stock in January 1994 and November 1997.  
The market price of our common stock has not closed 
below $2.63 and has closed as high as $67.14 through 
January 2, 2018, our last fiscal year-end.

Website

To learn more about our Company, please visit  
www.thecheesecakefactory.com and our 
related websites at www.grandluxcafe.com 
and www.rocksugarkitchen.com. 
To learn about our sustainability initiatives, 
please visit www.thecheesecakefactory.com/corporate- 
social-responsibility/sustainability.

directors and officers

Board of Directors

David Overton
Chairman of the Board and 
Chief Executive Officer
The Cheesecake Factory 
Incorporated

Edie A. Ames
Chief Executive Officer
The Pie Hole Los Angeles

Alexander L. Cappello
Chairman and 
Chief Executive Officer
Cappello Group, Inc.

Jerome I. Kransdorf
President Emeritus
JaK Direct

Laurence B. Mindel
Managing Partner
Poggio Trattoria

David B. Pittaway
Senior Managing Director,  
Senior Vice President and Secretary
Castle Harlan, Inc.

Herbert Simon
Chairman Emeritus
Simon Property Group, Inc.

Executive Officers

David Overton
Chairman of the Board and  
Chief Executive Officer

David M. Gordon
President

Matthew E. Clark
Executive Vice President and  
Chief Financial Officer

Debby R. Zurzolo
Executive Vice President,  
General Counsel and Secretary

Max S. Byfuglin
President – 
Bakery Division

Operating and Staff Officers

Donald C. Moore 
Executive Vice President and  
Chief Culinary Officer 

Spero G. Alex
Senior Vice President – 
Operations, The Cheesecake Factory 
Restaurants

Dina R. Barmasse-Gray
Senior Vice President –
Human Resources

Keith T. Carango
Senior Vice President and
Chief Operating Officer – 
Bakery Operations

Donald C. Evans
Senior Vice President and  
Chief Marketing Officer

Stan D. Harvey
Senior Vice President – 
Purchasing

Marina Lubinsky
Senior Vice President and 
Chief Information Officer 

Brian MacKellar
Senior Vice President – 
Development 

Lisa A. McDowell
Senior Vice President – 
Global Development

Anthony R. Gressak, Jr.
Vice President – 
Bakery Distributor Sales

Ashley W. Hanscom
Vice President – 
Assistant Controller

Ronald Isack
Vice President –
Bakery Supply Chain

Laurie A. Lambert-Gaffney
Vice President – 
Staff Relations

Cheryl M. Slomann
Senior Vice President –  
Finance and Corporate Controller

Kurt E. Leisure
Vice President – 
Risk Services

Charles G. Wensing
Senior Vice President – 
Operations Services, Performance 
Development and New Restaurant 
Operations

Jack K. Belk
Senior Regional Vice President – 
Restaurant Operations

Jeffrey Nemet
Regional Vice President –  
Restaurant Operations

Joseph T. Phillips
Regional Vice President –  
Restaurant Operations

Steve M. Polce
Regional Vice President –  
Restaurant Operations

Michael Pereira
Divisional Vice President – 
Restaurant Operations, 
Grand Lux Cafe 

Atallah A. Baroudi, Ph.D.
Vice President – 
Food Safety and 
Quality Assurance

Heather M. Berry
Vice President –
Beverage and Bakery  
Operations

Megan L. Bloomer
Vice President – 
Sustainability

Gregory A. Breland
Vice President –
Development

Linda J. Candioty
Vice President – 
Guest Experience

Mervin Deguzman
Vice President – 
Corporate Systems

Richard J. Frings
Vice President – 
Compensation and Benefits

Etienne Marcus
Vice President –
Strategy and Finance

Philip Mardirossian
Vice President – 
Bakery Marketing

Kix McGinnis Nystrom
Vice President – 
Kitchen Operations

Robert Okura
Vice President – 
Culinary Development and  
Corporate Executive Chef

Alan B. Phillips
Vice President – 
Internal Audit

Chris M. Radovan
Vice President – 
Bakery Research and 
Development

J. Suzanne Reed
Vice President –
Bakery Sales and Marketing

John Scott
Vice President – 
Bakery Food Safety and 
Quality Assurance

Joel E. Shafer
Vice President and  
Senior Counsel– Contracts 

Mark Spurgin
Vice President – 
Global Procurement and
Logistics

Jeff Stepler
Vice President – 
Talent Selection and 
Organizational Engagement

Roman L. Wasylyn
Vice President – 
Tax

Robert T. West
Vice President – 
Information Technology

Sidney M. Greathouse
Vice President and  
Senior Counsel – Legal Services 

Lori R. Williams
Vice President – 
Bakery Controller

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celebrati ng 40 y ea rs

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The Cheesecake Factory At Home™
Our Famous “Brown Bread”

26901 Malibu Hills Road
Calabasas Hills, California 91301
www.thecheesecakefactory.com

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2017 annual report