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The Coca-Cola Company

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FY2012 Annual Report · The Coca-Cola Company
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
FORM 10-K

(cid:1) ANNUAL  REPORT PURSUANT TO  SECTION 13  OR  15(d) OF  THE  SECURITIES

EXCHANGE ACT  OF 1934

(cid:2) TRANSITION REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE SECURITIES

EXCHANGE  ACT OF  1934

For the  fiscal year ended December  31, 2012
OR

For the  transition period from 

 to 

Commission File  No.  001-02217

20FEB200902055832
(Exact name of Registrant as specified in its  charter)

DELAWARE
(State or other jurisdiction of
incorporation  or organization)
One  Coca-Cola  Plaza
Atlanta, Georgia
(Address of  principal executive offices)

58-0628465
(IRS  Employer
Identification  No.)

30313
(Zip  Code)

Registrant’s telephone number,  including area code: (404) 676-2121
Securities registered pursuant to Section 12(b)  of the Act:

Title of each class

Name of each exchange on which registered

COMMON STOCK, $0.25 PAR  VALUE

NEW  YORK  STOCK  EXCHANGE

Securities registered pursuant to  Section  12(g) of the  Act:  None

Indicate by check mark if the  Registrant  is  a  well-known seasoned  issuer, as  defined  in Rule 405  of the Securities  Act.
Yes (cid:1) No (cid:2)
Indicate by check mark  if  the  Registrant  is  not  required to file reports pursuant to Section  13 or  Section 15(d)  of the
Exchange Act. Yes (cid:2) No (cid:1)
Indicate  by check mark whether the Registrant  (1) has  filed all reports required  to  be  filed by Section  13 or  15(d)  of the
Securities Exchange Act of  1934 during  the  preceding  12 months  and (2) has been subject to such  filing requirements for the
past 90 days. Yes (cid:1) No (cid:2)
Indicate by check mark  whether the  Registrant  has  submitted  electronically and  posted  on  its  corporate  Web site,  if any, every
Interactive Data File required to be  submitted  and  posted  pursuant  to  Rule  405 of Regulation S-T  (§  232.405 of this chapter)
during the preceding 12 months (or for such  shorter period that  the  Registrant  was required  to  submit  and  post  such files).
Yes (cid:1) No (cid:2)
Indicate by check mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405 of  Regulation  S-K (§  229.405 of this chapter) is
not contained herein, and  will not be  contained,  to  the best  of  Registrant’s  knowledge,  in definitive proxy or  information
statements incorporated  by reference in  Part III  of  this  Form 10-K or any amendment to this Form  10-K. (cid:2)
Indicate by check mark whether the  Registrant  is  a  large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the  definitions  of ‘‘large  accelerated filer,’’ ‘‘accelerated filer’’ and  ‘‘smaller reporting
company’’ in Rule 12b-2 of  the Exchange Act.  (Check  one):

Large accelerated  filer (cid:1)

Accelerated filer (cid:2)

Non-accelerated filer  (cid:2)

Smaller  reporting company (cid:2)

(Do  not check if  a smaller reporting  company)

Indicate by check mark if the  Registrant  is  a  shell  company  (as defined in  Rule  12b-2 of  the  Exchange Act).  Yes (cid:2) No (cid:1)
The aggregate market value of the common  equity  held by non-affiliates of  the Registrant  (assuming  for these  purposes, but
without conceding, that all executive  officers  and  Directors are ‘‘affiliates’’  of the Registrant)  as of June  29, 2012,  the last
business  day of the Registrant’s  most  recently  completed second fiscal quarter,  was  $167,103,981,811 (based  on the closing sale
price of the Registrant’s Common  Stock on  that  date as reported  on  the  New York  Stock Exchange).
The number of shares outstanding  of  the  Registrant’s  Common  Stock as  of February 25,  2013, was 4,456,717,996.

Portions  of the Company’s  Proxy  Statement  for  the  Annual  Meeting  of Shareowners  to  be held  on  April 24,  2013, are
incorporated by reference in Part III.

DOCUMENTS  INCORPORATED  BY  REFERENCE

Table  of  Contents

Forward-Looking Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

Page

Part  I

Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
Executive Officers of the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item X.

Part  II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and

Issuer Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part  III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters . . . . . . .
Item 12.
Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal Accountant Fees and Services
Item 14.

1
11
20
20
21
23
23

26
29
29
76
78
158
158
158

158
158
158
158
159

Part  IV

Item 15.

Exhibits and Financial Statement Schedules
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

159
169

FORWARD-LOOKING STATEMENTS

This  report contains information that may constitute ‘‘forward-looking statements.’’ Generally, the words ‘‘believe,’’ ‘‘expect,’’ ‘‘intend,’’
‘‘estimate,’’ ‘‘anticipate,’’ ‘‘project,’’ ‘‘will’’ and similar expressions identify forward-looking statements, which generally are not  historical
in nature. However, the absence of these words or similar expressions does not mean that a statement is not forward-looking.  All
statements that address operating performance, events or developments that we expect or anticipate will occur in the future —  including
statements relating to volume growth, share of sales and earnings per share growth, and statements expressing general views about  future
operating results — are forward-looking statements. Management believes that these forward-looking statements are reasonable as  and
when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such
statements speak only as of the date when made. Our Company undertakes no obligation to publicly update or revise any forward-
looking statements, whether as a result of new information, future events or otherwise, except as required by law. In addition,  forward-
looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company’s
historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to,  those
described in Part I, ‘‘Item 1A. Risk Factors’’ and elsewhere in this report and those described from time to time in our future  reports
filed with the Securities and Exchange Commission.

ITEM 1. BUSINESS

PART I

In  this report, the terms ‘‘The Coca-Cola Company,’’ ‘‘Company,’’ ‘‘we,’’ ‘‘us’’ and ‘‘our’’ mean The Coca-Cola Company  and  all
entities included in our consolidated financial statements.

General

The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, primarily sparkling beverages but also  a variety of still beverages such as waters, enhanced waters, juices  and
juice  drinks, ready-to-drink teas and coffees, and energy and sports drinks. We own and market four of the world’s top  five
nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.

We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Of the approximately 57 billion beverage servings of all types
consumed worldwide every day, beverages bearing trademarks owned by or licensed to us account for more than 1.8 billion
servings.

We believe that our success depends on our ability to connect with consumers by providing them with a wide variety of  options  to
meet their desires, needs and lifestyle choices. Our success further depends on the ability of our people to execute effectively,
every day.

Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and  the
talent and strong commitment of our management and associates — to become more competitive and to accelerate growth  in  a
manner that creates value for our shareowners.

We were incorporated in September 1919 under the  laws of the State of Delaware and succeeded to the business of a Georgia
corporation with the same name that had been organized in 1892.

1

Acquisition of Coca-Cola Enterprises  Inc.’s  Former  North  America Business  and Related Transactions

On October 2, 2010, we acquired the former North America business of Coca-Cola Enterprises Inc. (‘‘CCE’’), one of our  major
bottlers,  consisting of CCE’s production, sales and distribution operations in the United States, Canada, the British Virgin  Islands,
the United States Virgin Islands and the Cayman Islands, and a substantial majority of CCE’s corporate segment. CCE
shareowners other than the Company exchanged their CCE common stock for common stock in a new entity named Coca-Cola
Enterprises, Inc. (‘‘New CCE’’), which, after the closing of the transaction, continued to hold the European operations that  had
been held by CCE prior to the acquisition. The Company does not have any ownership interest in New CCE. Upon completion  of
the CCE transaction, we combined the management of the acquired North America business with the management of our  existing
foodservice business; Minute Maid and Odwalla juice businesses; North America supply chain operations; and Company-owned
bottling operations in Philadelphia, Pennsylvania, into a unified bottling and customer service organization called Coca-Cola
Refreshments (‘‘CCR’’). In addition, we reshaped our remaining Coca-Cola North America (‘‘CCNA’’) operations into an
organization that primarily provides franchise leadership and consumer marketing and innovation for the North American  market.
As  a  result of the transaction and related reorganization, our North American businesses operate as aligned and agile
organizations with distinct capabilities, responsibilities and strengths.

In  contemplation of the closing of our acquisition of CCE’s former North America business, we reached an agreement  with
Dr Pepper Snapple Group, Inc. (‘‘DPS’’) to distribute certain DPS brands in territories where DPS brands had been distributed  by
CCE prior to the CCE transaction. Under the terms of our agreement with DPS, concurrently with the closing of the CCE
transaction, we entered into license agreements with DPS to distribute Dr Pepper trademark brands in the United States,  Canada
Dry in the Northeastern  United States, and  Canada  Dry and C’ Plus in Canada, and we made a net one-time cash payment of
$715 million to DPS. Under the license agreements, the Company agreed to meet certain performance obligations to distribute
DPS products in retail and foodservice accounts and vending machines. The license agreements have initial terms of 20  years,  with
automatic 20-year renewal periods unless otherwise terminated under the terms of the agreements. The license agreements
replaced agreements between DPS and CCE existing immediately prior to the completion of the CCE transaction. In addition, we
entered into an agreement with DPS to include Dr Pepper and Diet Dr Pepper in our Coca-Cola Freestyle fountain dispensers  in
certain  outlets throughout the United States. The Coca-Cola Freestyle agreement has a term of 20 years.

On October 2, 2010, we sold all of our ownership interests in Coca-Cola Drikker AS (the ‘‘Norwegian bottling operation’’) and
Coca-Cola Drycker Sverige AB (the ‘‘Swedish bottling operation’’) to New CCE for $0.9 billion in cash. In addition, in  connection
with the acquisition of CCE’s former North America business, we granted to New CCE the right to negotiate the acquisition  of
our majority interest in our German bottler at any time from 18 to 39 months after February 25, 2010, at the then current  fair
value  and subject to terms and conditions as mutually agreed.

Operating Segments

The Company’s operating structure is the basis for our internal financial reporting. As of December 31, 2012, our operating
structure included the following operating segments, the first six of which are sometimes referred to as ‘‘operating groups’’  or
‘‘groups’’:

(cid:127) Eurasia and Africa

(cid:127) Europe

(cid:127) Latin America

(cid:127) North America

(cid:127) Pacific

(cid:127) Bottling Investments

(cid:127) Corporate

Our North America operating  segment  includes  CCE’s  former North America business we acquired on October 2, 2010.  Effective
January 1, 2013, we transferred our India and  Southwest Asia business unit from the Eurasia and Africa operating segment  to the
Pacific operating segment.

Except to the extent that differences among operating  segments are material to an understanding of our business taken  as  a
whole, the description of our business  in this report is  presented on a consolidated basis.

For financial information  about our operating segments and geographic areas, refer to Note 19 of Notes to Consolidated Financial
Statements set forth in Part II, ‘‘Item  8. Financial Statements and Supplementary Data’’ of this report, incorporated herein by
reference. For certain risks attendant to our  non-U.S.  operations, refer to ‘‘Item 1A. Risk Factors’’ below.

2

Products and Brands

As  used in this report:

(cid:127) ‘‘concentrates’’ means flavoring ingredients and, depending on the product, sweeteners used to prepare syrups or  finished

beverages, and includes powders for purified water products such as Dasani;

(cid:127) ‘‘syrups’’ means beverage ingredients produced by combining concentrates and, depending on the product, sweeteners  and

added  water;

(cid:127) ‘‘fountain syrups’’ means syrups that are sold to fountain retailers, such as restaurants and convenience stores, which  use

dispensing equipment to mix the syrups with sparkling or still water at the time of purchase to produce finished beverages
that  are served in cups or glasses for immediate consumption;

(cid:127) ‘‘sparkling beverages’’ means nonalcoholic ready-to-drink beverages with carbonation, including carbonated energy  drinks

and carbonated waters and flavored waters;

(cid:127) ‘‘still beverages’’ means nonalcoholic beverages without carbonation, including noncarbonated waters, flavored waters  and
enhanced waters, noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports  drinks;

(cid:127) ‘‘Company Trademark Beverages’’ means beverages bearing our trademarks and certain other beverage products  bearing
trademarks licensed to us by third parties for which we provide marketing support and from the sale of which we  derive
economic benefit; and

(cid:127) ‘‘Trademark Coca-Cola Beverages’’ or ‘‘Trademark Coca-Cola’’ means beverages bearing the trademark Coca-Cola or  any

trademark that includes Coca-Cola or Coke (that is, Coca-Cola, Diet Coke and Coca-Cola Zero and all their variations  and
line extensions, including Coca-Cola Light, caffeine free Diet Coke, Cherry Coke, etc.). Likewise, when we use the
capitalized word ‘‘Trademark’’ together with the name of one of our other beverage products (such as ‘‘Trademark  Fanta,’’
‘‘Trademark Sprite’’ or ‘‘Trademark Simply’’), we mean beverages bearing the indicated trademark (that is, Fanta,  Sprite  or
Simply, respectively) and all its variations and line extensions (such that ‘‘Trademark Fanta’’ includes Fanta Orange,  Fanta
Zero Orange, Fanta Apple, etc.; ‘‘Trademark Sprite’’ includes Sprite, Diet Sprite, Sprite Zero, Sprite Light, etc.;  and
‘‘Trademark Simply’’ includes Simply Orange, Simply Apple, Simply Grapefruit, etc.).

Our Company markets, manufactures and sells:

(cid:127) beverage concentrates, sometimes referred to as ‘‘beverage bases,’’ and syrups, including fountain syrups (we refer  to this

part of our business as our ‘‘concentrate business’’ or ‘‘concentrate operations’’); and

(cid:127) finished sparkling and still beverages (we refer to this part of our business as our ‘‘finished product business’’ or  ‘‘finished

product operations’’).

Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.

In  our  concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling and canning operations (to which we typically refer as our ‘‘bottlers’’ or our ‘‘bottling partners’’). Our bottling partners
either  combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine  the
syrups  with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers  bearing
our trademarks or trademarks licensed to us — such as cans and refillable and nonrefillable glass and plastic bottles —  and are
then sold to retailers directly or, in some  cases, through wholesalers or other bottlers. Outside the United States, we also  sell
concentrates for fountain beverages to our  bottling  partners who are typically authorized to manufacture fountain syrups,  which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages  for
immediate consumption, or to fountain wholesalers who in turn sell and distribute the fountain syrups to fountain retailers.

Our finished product operations consist primarily of  the production, sales and distribution operations managed by CCR  and  our
Company-owned or -controlled  bottling  and distribution operations. CCR is included in our North America operating segment,
and our Company-owned  or -controlled bottling  and distribution operations are included in our Bottling Investments operating
segment. Our finished product  operations  generate net operating revenues by selling sparkling beverages and a variety of  still
beverages, such as juices and juice drinks,  energy and sports drinks, ready-to-drink teas and coffees, and certain water products,
to retailers or to distributors, wholesalers  and bottling partners who distribute them to retailers. In addition, in the United
States, we manufacture fountain syrups and sell them  to fountain retailers, such as restaurants and convenience stores who use
the fountain syrups to produce  beverages for immediate consumption, or to authorized fountain wholesalers or bottling  partners

3

who resell the fountain syrups to fountain retailers. In the United States, we authorize wholesalers to resell our fountain  syrups
through  nonexclusive appointments that neither restrict us in setting the prices at which we sell fountain syrups to the wholesalers
nor restrict the territories in which the wholesalers may resell in the United States.

For information about net operating revenues and unit case volume related to our concentrate operations and finished  product
operations, respectively, refer to the heading ‘‘Our Business — General’’ in Part II, ‘‘Item 7. Management’s Discussion  and
Analysis of Financial Condition and Results of Operations’’ of this report, which is incorporated herein by reference.

Most  of our branded beverage products, particularly outside of North America, are manufactured, sold and distributed  by
independent bottling partners. However, from time to time we acquire or take control of bottling or canning operations,  often  in
underperforming markets where we believe we can use our resources and expertise to improve performance. Owning such  a
controlling interest enables us to compensate for limited local resources; help focus the bottler’s sales and marketing programs;
assist  in the development of the bottler’s business and information systems; and establish an appropriate capital structure  for  the
bottler. The Company-owned or -controlled bottling operations, other than those managed by CCR, are included in our  Bottling
Investments group.

In  line  with our long-term bottling strategy, we may periodically consider options for reducing our ownership interest in  a  Bottling
Investments group bottler. One such option is to combine our bottling interests with the bottling interests of others to  form
strategic business alliances. Another option is to sell our interest in a bottling operation to one of our other bottling partners  in
which we have an  equity method investment. In both of these situations, our Company continues to participate in the bottler’s
results  of operations through  our share  of  the  strategic business alliance’s or equity method investee’s earnings or losses.

The following are our most significant brands:

Coca-Cola
Diet Coke/Coca-Cola Light
Coca-Cola Zero
Sprite

Fanta
Minute Maid
Powerade
Aquarius

1 Georgia is primarily  a  coffee brand sold mainly in Japan.

2 Simply is a  juice and  juice drink brand sold in North America.

Dasani
Glac´eau Vitaminwater
Georgia1
Simply2

Minute Maid Pulpy
Del Valle3
Ayataka4
I  Lohas5

3 The Company manufactures, markets and sells juices and juice drinks under the Del Valle trademark through joint ventures with our bottling

partners in Mexico and Brazil.

4 Ayataka  is  a  green  tea  brand sold in Japan.

5 I Lohas  is a water brand  sold in Japan.

In  addition, pursuant to master distribution and coordination agreements with Monster Beverage Corporation (‘‘Monster’’),  we
distribute certain Monster brands, primarily Monster Energy beverages, in designated territories in the United States and  Canada,
and certain of our bottlers distribute such Monster brands in designated U.S. and international territories. Pursuant to  license
agreements with DPS, we distribute certain DPS brands in designated territories in the United States and Canada. Prior  to  and
during 2012, we also distributed Nestea products in the  United States under a sublicense from a subsidiary of Nestl´e S.A.
(‘‘Nestl´e’’), and in various other markets worldwide through Beverage Partners Worldwide (‘‘BPW’’), the Company’s joint  venture
with Nestl´e. The Nestea trademark is owned by Soci´et´e des Produits Nestl´e S.A. The Company and Nestl´e terminated  the
sublicense agreement for Nestea in the United  States and phased out the BPW joint venture in all territories other than  markets
in  Europe, Canada, Australia, Hong  Kong,  Macau  and  Taiwan by the end of 2012.

In  2012, the Company invested in the  beverage  business of Aujan Industries Company J.S.C. (‘‘Aujan’’), one of the largest
independent beverage companies in the Middle East. As a result of this transaction, the Company acquired 50 percent  of  the
Aujan entity that holds the  rights to Aujan-owned  brands, including Rani, a juice brand, and Barbican, a flavored malt  beverage
brand, in certain territories.

Consumer demand determines the optimal  menu of Company product offerings. Consumer demand can vary from one locale  to
another and can change over time within  a single  locale. Employing our business strategy, and with special focus on core  brands,
our Company seeks to build its existing brands and, at the same time, to broaden its historical family of brands, products  and
services  in order to create and satisfy consumer  demand locale by locale.

During 2012, our Company introduced  a variety of new brands, brand extensions and new beverage products. The Company
launched Fuze Tea, a new international  tea  brand,  in 24 countries. In the Latin America group, leveraging our existing  portfolio,
we launched Andina Del  Valle Sabores Caseros, a  juice nectar targeted to capture the homemade juice category, in Chile and

4

two extension flavors of Del Valle juice (Del Valle Maracuy´a & Nada and Del Valle Lim´on & Nada) in Brazil. The introduction
of the  new Fuze Tea brand in the Latin America group  was successful, and we captured consumer brand preference in  key
countries such as Chile, Mexico, Costa Rica, Colombia,  Ecuador and El Salvador. In addition, we launched Glac´eau Vitaminwater
in  Chile and Colombia, and launched Blak Coffee in Costa Rica and Colombia. In the Pacific group, we launched Fuze  Tea,  a
fruit-flavored black tea beverage, in Korea and Mongolia. In China, we introduced a new 300 mL PET pack for Coca-Cola, Fanta
and Sprite sparkling beverages, and Guo Qing Xin, a fruit-flavored beverage, under the Minute Maid brand. In Japan,  we
introduced Mate Cha, a mate tea inspired by the traditional South American tea drink. In the Europe group, we were  very  active
on product launches containing stevia, a non-nutritive sweetener. Numerous tea formulations under the Nestea brand were  rolled
out  across the European continent, while in France and Switzerland a new Sprite containing 30 percent less sugar was made
possible through the use of stevia.

In  furtherance of our commitments to sustainability and innovation, our PlantBottle(cid:3)  packaging technology, which is PET plastic
that contains up to 30 percent renewable material from plants, is becoming more widely used around the world. By the  end of
2012, we had distributed nearly 13 billion PlantBottle packages in 24 countries. Also, in 2012, we continued expansion of
Coca-Cola Freestyle, our revolutionary fountain dispenser that offers over 100 drink choices at the touch of a button, to thousands
of outlets across the United States and internationally.

We measure the volume of Company beverage products sold in two ways: (1) unit cases of finished products and (2) concentrate
sales. As used in this report, ‘‘unit case’’ means a unit of measurement equal to 192 U.S. fluid ounces of finished beverage
(24  eight-ounce servings); and ‘‘unit case volume’’ means the number of unit cases (or unit case equivalents) of Company  beverage
products directly or indirectly sold by  the  Company and its bottling partners (the ‘‘Coca-Cola system’’) to customers. Unit  case
volume primarily consists of beverage products bearing  Company trademarks. Also included in unit case volume are certain
products licensed to, or distributed by, our Company, and brands owned by Coca-Cola system bottlers for which our Company
provides marketing support and from the sale of which we derive economic benefit. In addition, unit case volume includes  sales by
joint ventures in which the Company has an equity interest. We believe unit case volume is one of the measures of the  underlying
strength of the Coca-Cola system because it measures trends at the consumer level. The unit case volume numbers used  in  this
report are derived based on estimates received by the Company from its bottling partners and distributors. Concentrate  sales
volume represents the amount of concentrates and syrups (in all cases expressed in equivalent unit cases) sold by, or used  in
finished  beverages sold by, the Company to its bottling partners or other customers. Unit case volume and concentrate  sales
volume growth rates are not necessarily equal during any given period. Factors such as seasonality, bottlers’ inventory practices,
supply point changes, timing of price increases, new product introductions and changes in product mix can impact unit case
volume and concentrate sales volume and can create differences between unit case volume and concentrate sales volume growth
rates.  In  addition to the items mentioned above, the impact of unit case volume from certain joint ventures, in which the
Company has an equity interest, but to which the Company does not sell concentrates or syrups, may give rise to differences
between unit case volume and concentrate sales volume growth rates.

Distribution System and Bottler’s  Agreements

We make our branded beverage products available to consumers in more than 200 countries through our network of Company-
owned  or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers  and
retailers — the world’s largest beverage distribution system. Consumers enjoy finished beverage products bearing our trademarks
at  a rate of more than 1.8 billion servings each day. We continue to expand our marketing presence and increase our unit case
volume in developed, developing and emerging markets. Our strong and stable system helps us to capture growth by
manufacturing, distributing and marketing existing, enhanced and new innovative products to our consumers throughout the  world.

The Coca-Cola system sold approximately  27.7 billion,  26.7 billion and 25.5 billion unit cases of our products in 2012, 2011  and
2010, respectively. The number of unit cases sold in  2012 does not include BPW unit case volume for those countries in  which
BPW was phased out in 2012, nor does it include unit case volume of products distributed in the United States under a  sublicense
from a subsidiary of Nestl´e which terminated at the  end of 2012. Sparkling beverages represented approximately 75 percent,
75 percent and 76 percent of  our worldwide  unit case  volume for 2012, 2011 and 2010, respectively. Trademark Coca-Cola
Beverages accounted for approximately 48 percent,  49 percent and 50 percent of our worldwide unit case volume for 2012,  2011
and 2010, respectively.

In  2012, unit case volume in the United States (‘‘U.S. unit case volume’’) represented approximately 19 percent of the Company’s
worldwide unit case volume.  Of the U.S. unit case volume for 2012, approximately 70 percent was attributable to sparkling
beverages and approximately 30 percent to still  beverages. Trademark Coca-Cola Beverages accounted for approximately
48 percent of U.S. unit  case volume for  2012.

5

Unit case volume outside the United States represented approximately 81 percent of the Company’s worldwide unit case  volume
for 2012. The countries outside the United States in which our unit case volumes were the largest in 2012 were Mexico,  China,
Brazil and Japan, which together accounted for approximately 31 percent of our worldwide unit case volume. Of the non-U.S. unit
case volume for 2012, approximately 76 percent was attributable to sparkling beverages and approximately 24 percent to  still
beverages. Trademark Coca-Cola Beverages accounted for approximately 48 percent of non-U.S. unit case volume for 2012.

In  our  concentrate operations, we typically sell concentrates and syrups to our bottling partners, who use the concentrate  to
manufacture finished products which they sell to distributors and other customers. Separate contracts (‘‘Bottler’s Agreements’’)
exist between our Company and each of our bottling partners regarding the manufacture and sale of Company products.  Subject
to specified terms and conditions and certain variations, the Bottler’s Agreements generally authorize the bottlers to prepare
specified Company Trademark Beverages, to package the same in authorized containers, and to distribute and sell the same  in
(but, subject to applicable local law, generally only in) an identified territory. The bottler is obligated to purchase its entire
requirement of concentrates or syrups for the designated Company Trademark Beverages from the Company or Company-
authorized suppliers. We typically agree to refrain from selling or distributing, or from authorizing third parties to sell or
distribute, the designated Company Trademark Beverages throughout the identified territory in the particular authorized
containers; however, we typically reserve for ourselves or our designee the right (1) to prepare and package such beverages  in
such containers  in the territory for sale outside the territory, and (2) to prepare, package, distribute and sell such beverages  in  the
territory  in any other manner or form. Territorial restrictions on bottlers vary in some cases in accordance with local law.

Being  a bottler does not create a legal partnership or joint venture between us and our bottlers. Our bottlers are independent
contractors and are not our agents.

While, as described below, under most of our Bottler’s  Agreements we generally have complete flexibility to determine  the  price
and other terms of sale of the concentrates and syrups we sell to our bottlers, as a practical matter, our Company’s ability  to
exercise its contractual flexibility to determine the price and other terms of sale of its syrups, concentrates and finished  beverages
is subject, both outside and within the United States, to competitive market conditions.

Bottler’s Agreements Outside the  United  States

The Bottler’s Agreements between us and our authorized bottlers outside the United States generally are of stated duration,
subject in some cases to possible extensions or renewals of the term of the contract. Generally, these contracts are subject  to
termination by the Company following the occurrence of certain designated events. These events include defined events  of  default
and certain changes in ownership or control of the bottler.

In  certain parts of the world outside the United States, we have not granted comprehensive beverage production rights  to  the
bottlers.  In such instances, we or our authorized suppliers sell Company Trademark Beverages to the bottlers for sale and
distribution throughout the designated territory, often on a nonexclusive basis. Most of the Bottler’s Agreements in force  between
us  and bottlers outside the United States authorize the bottlers to manufacture and distribute fountain syrups, usually on  a
nonexclusive basis.

Our Company generally has complete flexibility to determine the price and other terms of sale of the concentrates and  syrups  we
sell  to  bottlers outside the United States. In some instances, however, we have agreed or may in the future agree with a  bottler
with respect to concentrate pricing on a prospective basis for specified time periods. In some markets, in an effort to allow  our
Company and our bottling partners to grow together through shared value, aligned incentives and the flexibility necessary  to  meet
consumers’ always changing needs and tastes, we worked with our bottling partners to develop and implement an incidence-based
pricing  model for sparkling and still  beverages.  Under  this model, the concentrate price we charge is impacted by a number  of
factors, including, but not limited to,  bottler  pricing,  the channels in which the finished products are sold and package mix.
Outside the United States, in most cases, we  have  no obligation to provide marketing support to the bottlers. Nevertheless, we
may, at  our discretion, contribute toward bottler expenditures for advertising and marketing. We may also elect to undertake
independent or cooperative advertising  and marketing activities.

6

Bottler’s Agreements Within the United  States

During the year ended December 31, 2012, CCR, our bottling and customer service organization for North America,
manufactured, sold and distributed approximately 88 percent of our unit case volume in the United States. The discussion  below
regarding the terms of Bottler’s Agreements and other contracts relates to Bottler’s Agreements and contracts for territories  in
the United States that are not covered by CCR.

In  the United States, with certain very limited exceptions, the Bottler’s Agreements for Trademark Coca-Cola Beverages  and  other
cola-flavored beverages have no stated expiration date. Our standard contracts for other sparkling beverage flavors and for  still
beverages are of stated duration, subject to bottler renewal rights. The Bottler’s Agreements in the United States are subject to
termination by the Company for nonperformance or upon the occurrence of certain defined events of default that may  vary  from
contract to contract.

Under  the terms of the Bottler’s Agreements, bottlers in the United States are authorized to manufacture and distribute  Company
Trademark Beverages in bottles and cans. However, these bottlers generally are not authorized to manufacture fountain  syrups.
Rather, in the United States, our Company manufactures and sells fountain syrups to authorized fountain wholesalers (including
certain  authorized bottlers) and some fountain retailers. These wholesalers in turn sell the syrups or deliver them on our  behalf  to
restaurants and other retailers.

Certain  of the Bottler’s Agreements for cola-flavored sparkling beverages in effect in the United States give us complete  flexibility
to determine the price and other terms of sale of concentrates and syrups for Company Trademark Beverages. In some  instances,
we have  agreed or may in the future  agree with a  bottler with respect to concentrate pricing on a prospective basis for  specified
time periods. Certain Bottler’s Agreements, entered into prior to 1987, provide for concentrates or syrups for certain Trademark
Coca-Cola Beverages and other cola-flavored Company Trademark Beverages to be priced pursuant to a stated formula.  Bottlers
that accounted for approximately 5.6 percent of total unit case volume in the United States in 2012 have contracts for  certain
Trademark Coca-Cola Beverages and other cola-flavored Company Trademark Beverages with pricing formulas that generally
provide for a baseline price. This baseline price may be adjusted periodically by the Company, up to a maximum indexed  ceiling
price, and is adjusted quarterly based upon changes in certain sugar or sweetener prices, as applicable. Bottlers that accounted for
approximately 0.3 percent of total unit case volume in the United States in 2012 operate under our oldest form of contract,  which
provides for a fixed price for Coca-Cola syrup used in bottles and cans. This price is subject to quarterly adjustments to reflect
changes in the quoted price of sugar.

We have standard contracts with bottlers in the United States for the sale of concentrates and syrups for non-cola-flavored
sparkling beverages and certain still beverages in bottles and cans, and, in certain cases, for the sale of finished still beverages  in
bottles and cans. All of these standard contracts give the Company complete flexibility to determine the price and other  terms of
sale.

In  an effort to allow our Company and our bottling partners to grow together through shared value, aligned incentives and  the
flexibility necessary to meet consumers’ always changing needs and tastes, we worked with bottling partners that produce  and
distribute most of our non-CCR unit case volume in the United States to develop and implement an incidence-based pricing
model,  primarily for sparkling beverages. Under this model, the concentrate price we charge is impacted by a number of  factors,
including, but not limited to, bottler pricing, the channels in which the finished products are sold and package mix. We  expect  to
use an incidence-based pricing model in 2013 with bottlers that produce and distribute most of our non-CCR unit case  volume  in
the United States.

Under  most of our Bottler’s Agreements and other standard beverage contracts with bottlers in the United States, our Company
has no obligation to participate with bottlers in  expenditures for advertising and marketing. Nevertheless, at our discretion, we
may contribute toward such expenditures and  undertake independent or cooperative advertising and marketing activities.  Some
U.S. Bottler’s Agreements entered into prior  to 1987  impose certain marketing obligations on us with respect to certain  Company
Trademark Beverages.

7

Promotions and Marketing Programs

In  addition to conducting our own independent advertising and marketing activities, we may provide promotional and marketing
services  or funds to our bottlers. In most cases, we do this on a discretionary basis under the terms of commitment letters  or
agreements, even though we are not obligated to do so under the terms of the bottling or distribution agreements between  our
Company and the bottlers. Also, on a discretionary basis in most cases, our Company may develop and introduce new products,
packages and equipment to assist the bottlers. Likewise, in many instances, we provide promotional and marketing services and/or
funds and/or dispensing equipment and repair services to fountain and bottle/can retailers, typically pursuant to marketing
agreements. The aggregate amount of funds provided by our Company to bottlers, resellers or other customers of our Company’s
products, principally for participation in promotional and marketing programs, was $6.1 billion in 2012.

Significant  Equity Method Investments

We make equity investments in selected bottling operations with the intention of maximizing the strength and efficiency  of  the
Coca-Cola system’s production, distribution and marketing capabilities around the world. These investments are intended  to result
in  increases in unit case volume, net revenues and profits at the bottler level, which in turn generate increased concentrate sales
for our  Company’s concentrate and syrup business. When this occurs, both we and our bottling partners benefit from long-term
growth in volume, improved cash flows and increased shareowner value. In cases where our investments in bottlers represent
noncontrolling interests, our intention is to provide expertise and resources to strengthen those businesses. When our equity
investment provides us with the ability to exercise significant influence over the investee bottler’s operating and financial  policies,
we account for the investment under the equity method, and we sometimes refer to such a bottler as an ‘‘equity method  investee
bottler’’ or ‘‘equity method investee.’’

Our significant equity method investee bottlers include the following:

(cid:127) Coca-Cola Hellenic Bottling Company S.A. (‘‘Coca-Cola Hellenic’’)

(cid:127) Coca-Cola FEMSA, S.A.B. de C.V. (‘‘Coca-Cola FEMSA’’)

(cid:127) Coca-Cola Amatil Limited (‘‘Coca-Cola Amatil’’)

Our ownership interest in Coca-Cola Hellenic was 23 percent as of December 31, 2012. Coca-Cola Hellenic has bottling  and
distribution rights, through direct ownership or joint ventures, in Armenia, Austria, Belarus, Bosnia-Herzegovina, Bulgaria,
Croatia, Cyprus, the Czech Republic, Estonia, the Former Yugoslav Republic of Macedonia, Greece, Hungary, Italy, Latvia,
Lithuania, Moldova, Montenegro, Nigeria, Northern Ireland, Poland, Republic of Ireland, Romania, Russia, Serbia, Slovakia,
Slovenia, Switzerland and Ukraine. Coca-Cola Hellenic estimates that the area in these 28 countries which it serves through  its
bottling and distribution rights has a combined population of 581 million people. In 2012, 47 percent of the unit case volume  of
Coca-Cola Hellenic consisted of Trademark Coca-Cola Beverages; 50 percent of its unit case volume consisted of other  Company
Trademark Beverages; and 3 percent of its unit case volume consisted of beverage products of Coca-Cola Hellenic or other
companies.

Our ownership interest in Coca-Cola FEMSA was 29 percent as of December 31, 2012. Coca-Cola FEMSA is a Mexican  holding
company with bottling subsidiaries in a substantial part of central Mexico, including Mexico City and the southeast and  northeast
parts  of Mexico; greater S˜ao Paulo, Campinas, Santos, the state of Matto Grosso do Sul, part of the state of Minas Gerais  and
part of the state of Goias in Brazil; central Guatemala; most of Colombia; all of Costa Rica, Nicaragua, Panama and Venezuela;
and greater Buenos Aires, Argentina. Coca-Cola FEMSA estimates that the territories in which it markets beverage products
contain  55 percent of the population of  Mexico,  22 percent of the population of Brazil, 99 percent of the population of  Colombia,
35 percent of the population  of Guatemala, 100  percent of the populations of Costa Rica, Nicaragua, Panama and Venezuela,  and
32 percent of the population  of Argentina. In  2012,  60 percent of the unit case volume of Coca-Cola FEMSA consisted  of
Trademark Coca-Cola Beverages and  40  percent of its  unit case volume consisted of other Company Trademark Beverages.

Our ownership interest in Coca-Cola  Amatil  was 29  percent as of December 31, 2012. Coca-Cola Amatil has bottling and
distribution rights, through direct ownership or joint  ventures, in Australia, New Zealand, Fiji, Papua New Guinea and Indonesia.
Coca-Cola Amatil estimates that the territories in  which it markets beverage products contain 100 percent of the populations  of
Australia, New Zealand, Fiji  and Papua  New Guinea,  and 98 percent of the population of Indonesia. In 2012, 44 percent  of  the
unit case volume of Coca-Cola Amatil consisted  of  Trademark Coca-Cola Beverages; 42 percent of its unit case volume consisted
of other Company Trademark Beverages;  and 14 percent of its unit case volume consisted of beverage products of Coca-Cola
Amatil or other companies.

8

Seasonality

Sales of  our nonalcoholic ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters accounting
for the highest sales volumes. The volume of sales in the beverage business may be affected by weather conditions.

Competition

Our Company competes in the nonalcoholic beverage segment of the commercial beverage industry. The nonalcoholic beverage
segment of the commercial beverage industry is highly competitive, consisting of numerous companies. These include companies
that,  like our Company, compete in multiple geographic areas, as well as businesses that are primarily regional or local  in
operation. Competitive products include numerous nonalcoholic sparkling beverages; various water products, including packaged,
flavored and enhanced waters; juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees  and
teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various  other
nonalcoholic beverages. These competitive beverages are sold to consumers in both ready-to-drink and other than ready-to-drink
form. In many of the countries in which we do business, including the United States, PepsiCo, Inc. is one of our primary
competitors. Other significant competitors include, but are not limited to, Nestl´e, DPS, Groupe Danone, Kraft Foods Group,  Inc.,
and Unilever. In certain markets, our competition includes beer companies. We also compete against numerous regional  and  local
companies and, in some markets, against retailers that have developed their own store or private label beverage brands.

Competitive factors impacting our business include, but are not limited to, pricing, advertising, sales promotion programs,  product
innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing
equipment, and brand and trademark development and protection.

Our competitive strengths include leading brands with high levels of consumer acceptance; a worldwide network of bottlers  and
distributors of Company products; sophisticated marketing capabilities; and a talented group of dedicated associates. Our
competitive challenges include strong competition in all geographic regions and, in many countries, a concentrated retail  sector
with powerful buyers able to freely choose among Company products, products of competitive beverage suppliers and individual
retailers’ own store or private label beverage brands.

Raw Materials

Water is a main ingredient in substantially all of our products. While historically we have not experienced significant water  supply
difficulties, water is a limited natural resource in many parts of the world, and our Company recognizes water availability,  quality
and sustainability, for both our operations and also the communities where we operate, as one of the key challenges facing  our
business.

In  addition to water, the principal raw materials used in our business are nutritive and non-nutritive sweeteners. In the  United
States, the principal nutritive sweetener is high fructose corn syrup (‘‘HFCS’’), a form of sugar, which is available from numerous
domestic sources and is historically subject to fluctuations in its market price. The principal nutritive sweetener used by  our
business outside the United States is sucrose, another form of sugar, which is also available from numerous sources and  is
historically subject to fluctuations in its market price. Our Company generally has not experienced any difficulties in obtaining  its
requirements for nutritive sweeteners. In the United States, we purchase HFCS to meet our and our bottlers’ requirements  with
the assistance of Coca-Cola Bottlers’ Sales & Services Company LLC (‘‘CCBSS’’). CCBSS is a limited liability company  that  is
owned  by authorized Coca-Cola bottlers doing business in the United States. Among other things, CCBSS provides procurement
services  to our Company for the purchase of various goods and services in the United States, including HFCS.

The principal non-nutritive sweeteners we  use  in our  business are aspartame, acesulfame potassium, saccharin, cyclamate  and
sucralose. Generally, these raw materials  are  readily  available from numerous sources. However, our Company purchases
aspartame, an important non-nutritive  sweetener that is used alone or in combination with other important non-nutritive
sweeteners such as saccharin or acesulfame  potassium  in our low-calorie sparkling beverage products, primarily from The
NutraSweet Company and Ajinomoto  Co., Inc., which  we consider to be our primary sources for the supply of this product.  We
currently purchase acesulfame potassium from Nutrinova Nutrition Specialties & Food Ingredients GmbH, which we consider  to
be our primary source for the  supply  of  this  product, and from one additional supplier. Our Company generally has not
experienced any difficulties in  obtaining  its  requirements for non-nutritive sweeteners.

Our Company sells a number  of products sweetened with sucralose, a non-nutritive sweetener. We work closely with Tate  &
Lyle PLC, our primary sucralose supplier, to  maintain continuity of supply, and we do not anticipate difficulties in obtaining our
requirements. We also sell beverage products  sweetened with a non-nutritive sweetener derived from the stevia plant. We  do  not
anticipate difficulties sourcing stevia-based  ingredients.

9

With regard to juice and juice drink products, juice and juice concentrate from various fruits, particularly orange juice and  orange
juice  concentrate, are our principal raw materials. The citrus industry is subject to the variability of weather conditions.  In
particular, freezing weather or hurricanes in central Florida may result in shortages and higher prices for orange juice and  orange
juice  concentrate throughout the industry. We source our orange juice and orange juice concentrate primarily from Florida  and
the Southern Hemisphere (particularly Brazil). Therefore, we typically have an adequate supply of orange juice and orange  juice
concentrate that meets our Company’s standards.

Our Company-owned or consolidated bottling and canning operations and our finished product business also purchase various
other  raw materials including, but not limited to, PET resin, preforms and bottles; glass and aluminum bottles; aluminum  and
steel cans; plastic closures; aseptic fiber packaging; labels; cartons; cases; post-mix packaging; and carbon dioxide. We generally
purchase these raw materials from multiple suppliers and historically have not experienced material shortages.

Patents, Copyrights, Trade Secrets and  Trademarks

Our Company owns numerous patents, copyrights and trade secrets, as well as substantial know-how and technology, which  we
collectively refer to in this report as ‘‘technology.’’ This technology generally relates to our Company’s products and the  processes
for their production; the packages used for our products; the design and operation of various processes and equipment  used  in
our business; and certain quality assurance software. Some of the technology is licensed to suppliers and other parties.  Our
sparkling beverage and other beverage formulae are among the important trade secrets of our Company.

We own numerous trademarks  that are very important  to our business. Depending upon the jurisdiction, trademarks are  valid  as
long as they are in use and/or their registrations are properly maintained. Pursuant to our Bottler’s Agreements, we authorize our
bottlers to use applicable Company trademarks in connection with their manufacture, sale and distribution of Company  products.
In  addition, we grant licenses to third parties from time to time to use certain of our trademarks in conjunction with certain
merchandise and food products.

Governmental Regulation

Our Company is required to comply, and it is our policy to comply, with all applicable laws in the numerous countries throughout
the world in which we do business. In many jurisdictions, compliance with competition laws is of special importance to us,  and our
operations may come under special scrutiny by competition law authorities due to our competitive position in those jurisdictions.

In  the United States, the safety, production, transportation, distribution, advertising, labeling and sale of many of our Company’s
products and their ingredients are subject to the Federal Food, Drug, and Cosmetic Act; the Federal Trade Commission Act;  the
Lanham Act; state consumer protection laws; competition laws; federal, state and local workplace health and safety laws;  various
federal, state and local environmental protection laws; and various other federal, state and local statutes and regulations.  Outside
the United States, our business is subject to numerous similar statutes and regulations, as well as other legal and regulatory
requirements.

A  California law known as Proposition 65 requires that a warning appear on any product sold in California that contains  a
substance that, in the view of the state, causes cancer or birth defects. The state maintains lists of these substances and
periodically adds other substances to these lists. Proposition 65 exposes all food and beverage producers to the possibility  of
having to provide warnings on their products in California because it does not provide for any generally applicable quantitative
threshold below which the presence of a listed substance is exempt from the warning requirement. Consequently, the detection  of
even a trace amount of a listed substance can subject  an affected product to the requirement of a warning label. However,
Proposition 65 does not require a warning if  the  manufacturer of a product can demonstrate that the use of that product  exposes
consumers to a daily quantity of a listed  substance that is:

(cid:127) below a ‘‘safe harbor’’ threshold that may  be established;

(cid:127) naturally occurring;

(cid:127) the  result of necessary cooking; or

(cid:127) subject to another applicable exemption.

One  or more substances  that are currently on  the Proposition 65 lists, or  that may be added in the future, can be detected  in
Company products at low levels that are  safe. With  respect to substances that have not yet been listed under Proposition 65,  the
Company takes the position that listing is not  scientifically justified. With respect to substances that are already listed, the
Company takes the position that the  presence of each such substance in Company products is subject to an applicable exemption
from the warning requirement. The State  of  California  or other parties, however, may take a contrary position.

10

Bottlers  of our beverage products presently offer and use nonrefillable, recyclable containers in the United States and various
other  markets around the world. Some of these bottlers also offer and use refillable containers, which are also recyclable.  Legal
requirements apply in various jurisdictions in the United States and overseas requiring that deposits or certain ecotaxes  or  fees be
charged for the sale, marketing and use of certain nonrefillable beverage containers. The precise requirements imposed  by  these
measures vary. Other types of statutes and regulations relating to beverage container deposits, recycling, ecotaxes and/or  product
stewardship also apply in various jurisdictions in the United States and overseas. We anticipate that additional, similar  legal
requirements may be proposed or enacted in the future at local, state and federal levels, both in the United States and  elsewhere.

All of our Company’s facilities and other operations in the United States and elsewhere around the world are subject to  various
environmental protection statutes and regulations, including those relating to the use of water resources and the discharge  of
wastewater. Our policy is to comply with all such legal requirements. Compliance with these provisions has not had, and  we  do
not expect such compliance to have, any material adverse effect on our Company’s capital expenditures, net income or  competitive
position.

Employees

As  of December 31, 2012 and 2011, our Company had approximately 150,900 and 146,200 employees, respectively, of which
approximately 4,400 and 4,700, respectively, were employed by consolidated variable interest entities (‘‘VIEs’’). The increase in  the
total number of employees in 2012 was primarily due to the acquisition of bottling operations in Vietnam, Cambodia, Guatemala
and the United States. As of December 31, 2012 and 2011, our Company had approximately 68,300 and 67,400 employees,
respectively, located in the United States, of which  approximately 500 and 600, respectively, were employed by consolidated  VIEs.

Our Company, through its divisions and subsidiaries, is a party to numerous collective bargaining agreements. As of December  31,
2012, approximately 17,900 employees in North America were covered by collective bargaining agreements. These agreements
typically have terms of three to five years. We currently expect that we will be able to renegotiate such agreements on  satisfactory
terms when they expire.

The Company believes that its relations with its employees are generally satisfactory.

Securities Exchange Act Reports

The Company maintains a website at the following address: www.coca-colacompany.com. The information on the Company’s
website is not incorporated by reference in this annual report on Form 10-K.

We make available on or through our website certain reports and amendments to those reports that we file with or furnish  to  the
Securities and Exchange Commission (the ‘‘SEC’’) in accordance with the Securities Exchange Act of 1934, as amended  (the
‘‘Exchange Act’’). These include our annual reports on Form 10-K, our quarterly reports on Form 10-Q and our current  reports
on Form 8-K. We make this information available on our website free of charge as soon as reasonably practicable after  we
electronically file the information with, or furnish it to, the SEC.

ITEM 1A. RISK FACTORS

In  addition to the other information set forth in this report, you should carefully consider the following factors, which could
materially affect our business, financial condition or results of operations in future periods. The risks described below are  not  the
only  risks facing our Company. Additional risks not currently known to us or that we currently deem to be immaterial also  may
materially adversely affect our business, financial condition or results of operations in future periods.

Obesity and other health concerns may reduce  demand  for  some  of our products.

Consumers, public health officials and government officials are highly concerned about the public health consequences associated
with obesity, particularly among young  people.  In addition, some researchers, health advocates and dietary guidelines are
encouraging consumers to  reduce consumption of sugar-sweetened beverages, including those sweetened with HFCS or  other
nutritive sweeteners. Increasing public  concern about  these issues; possible new taxes on sugar-sweetened beverages; additional
governmental regulations concerning the  marketing,  labeling, packaging or sale of our beverages; and negative publicity  resulting
from actual or threatened legal actions  against  us or  other companies in our industry relating to the marketing, labeling or  sale  of
sugar-sweetened beverages may  reduce demand for our beverages, which could adversely affect our profitability.

11

Water scarcity and poor quality could  negatively  impact  the  Coca-Cola system’s production costs  and capacity.

Water is the main ingredient in substantially all of our products and is needed to produce the agricultural ingredients on  which
our business relies. It is also a limited resource in many parts of the world, facing unprecedented challenges from overexploitation,
increasing pollution, poor management and climate change. As demand for water continues to increase around the world,  and as
water becomes scarcer and the quality of available water deteriorates, our system may incur increasing production costs  or  face
capacity constraints that could adversely affect our profitability or net operating revenues in the long run.

Changes in the nonalcoholic beverage business environment and retail landscape  could impact our financial  results.

The nonalcoholic beverage business environment is rapidly evolving as a result of, among other things, changes in consumer
preferences, including changes based on health and nutrition considerations and obesity concerns; shifting consumer tastes and
needs; changes in consumer lifestyles; and competitive product and pricing pressures. In addition, the nonalcoholic beverage  retail
landscape is very dynamic and constantly evolving, not only in emerging and developing markets, where modern trade is  growing
at  a faster pace than traditional trade outlets, but also in developed markets, where discounters and value stores, as well  as the
volume of transactions through e-commerce, are growing at a rapid pace. If we are unable to successfully adapt to the  rapidly
changing environment and retail landscape, our share of sales, volume growth and overall financial results could be negatively
affected.

Increased competition could hurt our business.

The nonalcoholic beverage segment of the commercial beverage industry is highly competitive. We compete with major
international beverage companies that, like our Company, operate in multiple geographic areas, as well as numerous companies
that are primarily local in operation. In many countries in which we do business, including the United States, PepsiCo,  Inc.  is  a
primary competitor. Other significant competitors include, but are not limited to, Nestl´e, DPS, Groupe Danone, Kraft Foods
Group, Inc., and Unilever. In certain markets, our competition includes major beer companies. Our beverage products  also
compete against local or regional brands as well as against private label brands developed by retailers, some of which are
Coca-Cola system customers. Our ability to gain or maintain share of sales in the global market or in various local markets  may
be limited as a result of actions by competitors.

Increased demand for food products and decreased agricultural  productivity as a  result  of changing weather  patterns  may  negatively
affect our business.

We and our bottling partners use a number of key ingredients that are derived from agricultural commodities such as sugarcane,
corn, beets, citrus, coffee and tea in the manufacture of beverage products. Increased demand for food products and decreased
agricultural productivity in certain regions of the world as a result of changing weather patterns may limit the availability  or
increase the cost of such agricultural commodities, which in turn may negatively affect the affordability of our products  and
ultimately our business and results of operations.

Consolidation in the retail channel  or the  loss  of  key  retail  or  foodservice customers could  adversely affect our  financial performance.

Our industry is being affected by the trend toward consolidation in the retail channel, particularly in Europe and the United
States. Larger retailers may seek lower prices from us and our bottling partners, may demand increased marketing or promotional
expenditures, and  may be more likely to use their distribution networks to introduce and develop private label brands, any  of
which could negatively affect the Coca-Cola system’s profitability. In addition, our success depends in part on our ability  to
maintain good relationships with key  retail  and foodservice customers. The loss of one or more of our key retail or foodservice
customers could have an  adverse effect  on our  financial performance.

If we are unable to expand our operations  in  developing  and emerging  markets,  our growth  rate could be  negatively affected.

Our success depends in part  on our ability to grow our business in developing and emerging markets, which in turn depends on
economic and political conditions in  those  markets and on our ability to acquire bottling operations in those markets or  to  form
strategic business alliances with local  bottlers and  to  make necessary infrastructure enhancements to production facilities,
distribution networks, sales equipment and  technology.  Moreover, the supply of our products in developing and emerging  markets
must  match consumers’ demand for those products. Due to product price, limited purchasing power and cultural differences,  there
can be no assurance that our products  will be  accepted in any particular developing or emerging market.

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Fluctuations in foreign currency  exchange  rates  could  affect  our financial results.

We earn revenues, pay expenses, own assets and incur liabilities in countries using currencies other than the U.S. dollar,  including
the euro, the Japanese yen, the Brazilian real and the Mexican peso. In 2012, we used 80 functional currencies in addition  to  the
U.S. dollar and derived $28.3 billion of net operating revenues from operations outside the United States. Because our
consolidated financial statements are presented in U.S. dollars, we must translate revenues, income and expenses, as well  as  assets
and liabilities, into U.S. dollars at exchange rates in effect during or at the end of each reporting period. Therefore, increases  or
decreases in the value of the U.S. dollar against other major currencies affect our net operating revenues, operating income and
the value of balance sheet items denominated in foreign currencies. In addition, unexpected and dramatic devaluations  of
currencies in developing or emerging markets could negatively affect the value of our earnings from, and of the assets  located in,
those  markets. Because of the geographic diversity of our operations, weaknesses in some currencies might be offset by  strengths
in  others over time. We also use derivative financial instruments to further reduce our net exposure to currency exchange  rate
fluctuations. However, we cannot assure you that fluctuations in foreign currency exchange rates, particularly the strengthening  of
the U.S. dollar against major currencies or the currencies of large developing countries, would not materially affect our  financial
results.

If interest rates increase, our net income could be  negatively affected.

We maintain levels of debt that we consider prudent based on our cash flows, interest coverage ratio and percentage of  debt to
capital. We use debt financing to lower our cost of capital, which increases our return on shareowners’ equity. This exposes  us  to
adverse changes in interest rates. When and to the extent appropriate, we use derivative financial instruments to reduce  our
exposure to interest rate risks. We cannot assure you, however, that our financial risk management program will be successful  in
reducing the risks inherent in exposures to interest rate fluctuations. Our interest expense may also be affected by our credit
ratings. In assessing our credit strength, credit rating agencies consider our capital structure and financial policies as well  as  the
consolidated balance sheet and other financial information for the Company. In addition, some credit rating agencies also  consider
financial information of certain of our major bottlers. It is our expectation that the credit rating agencies will continue  using  this
methodology. If our credit ratings were to be downgraded as a result of changes in our capital structure; our major bottlers’
financial performance; changes in the credit rating agencies’ methodology in assessing our credit strength; the credit agencies’
perception of the impact of the continuing unfavorable credit conditions on our or our major bottlers’ current or future  financial
performance and financial condition; or for any other reason, our cost of borrowing could increase. Additionally, if the credit
ratings of certain bottlers in which we have equity method investments were to be downgraded, such bottlers’ interest expense
could increase, which would reduce our equity income.

We rely on our bottling partners for  a significant portion of  our business. If we  are  unable to  maintain good  relationships  with our
bottling partners, our business  could suffer.

We generate a significant portion of our net operating revenues by selling concentrates and syrups to independent bottling
partners. As independent companies, our bottling partners, some of which are publicly traded companies, make their own  business
decisions that may not always align with our interests. In addition, many of our bottling partners have the right to manufacture  or
distribute their own products or certain products of other beverage companies. If we are unable to provide an appropriate  mix  of
incentives to our bottling partners through a combination of pricing and marketing and advertising support, or if our bottling
partners are not satisfied with our brand innovation and development efforts, they may take actions that, while maximizing  their
own short-term profits,  may be detrimental to our Company or our brands, or they may devote more of their energy and
resources to business opportunities or  products other  than those of the Company. Such actions could, in the long run, have  an
adverse effect on our profitability.

If our bottling partners’ financial condition  deteriorates,  our business and financial results  could be affected.

We derive a significant portion  of our net operating  revenues from sales of concentrates and syrups to our bottling partners and,
therefore, the success of our  business  depends on  our bottling partners’ financial strength and profitability. While under  our
agreements with our bottling partners  we generally have the right to unilaterally change the prices we charge for our
concentrates and syrups,  our ability to do so may be  materially limited by our bottling partners’ financial condition and  their
ability to pass price increases along to  their  customers.  In addition, we have investments in certain of our bottling partners,
which we account for under the equity method,  and  our operating results include our proportionate share of such bottling
partners’ income or loss.  Our bottling partners’ financial condition is affected in large part by conditions and events that  are
beyond our and their control,  including competitive  and general market conditions in the territories in which they operate;  the
availability of capital and other financing  resources on reasonable terms; loss of major customers; or disruptions of bottling
operations that may be  caused by strikes, work  stoppages, labor unrest or natural disasters. A deterioration of the financial
condition or results of operations of one  or  more of our major bottling partners could adversely affect our net operating

13

revenues from sales of concentrates and syrups; could result in a decrease in our equity income; and could negatively affect  the
carrying  values of our investments in bottling partners, resulting in asset write-offs.

Increases in income tax rates, changes in  income  tax  laws  or  unfavorable  resolution of  tax  matters could  have  a material adverse
impact on our financial results.

We are subject to income tax in the United States and in numerous other jurisdictions in which we generate net operating
revenues. Increases in income tax rates could reduce our after-tax income from affected jurisdictions. We earn a substantial
portion of our income in foreign countries. If our capital or financing needs in the United States require us to repatriate  earnings
from foreign jurisdictions above our current levels, our effective tax rates for the affected periods could be negatively impacted.  In
addition, there have been proposals to reform U.S. tax laws that could significantly impact how U.S. multinational corporations
are taxed on foreign earnings. Although we cannot predict whether or in what form these proposals will pass, several of  the
proposals being considered, if enacted into law, could have a material adverse impact on our income tax expense and cash flow.

Our annual tax rate is based on our income and the tax laws in the various jurisdictions in which we operate. Significant  judgment
is required in determining our annual income tax expense and in evaluating our tax positions. Although we believe our tax
estimates  are reasonable, the final determination of tax audits and any related disputes could be materially different from  our
historical income tax provisions and accruals. The results of audits or related disputes could have a material effect on our  financial
statements for the period or periods for which the applicable final determinations are made.

Increased or new indirect taxes in  the United  States  or  in one or more  of  our other  major markets  could negatively  affect our
business.

Our business operations are subject to numerous duties or taxes that are not based on income, sometimes referred to as  ‘‘indirect
taxes,’’ including import duties, excise taxes, sales or value-added taxes, property taxes and payroll taxes, in many of the
jurisdictions in which we operate, including indirect taxes imposed by state and local governments. In addition, in the past,  the
United States Congress considered imposing a federal excise tax on beverages sweetened with sugar, HFCS or other nutritive
sweeteners and may consider similar proposals in the future. As federal, state and local governments experience significant  budget
deficits, some lawmakers have proposed singling out beverages among a plethora of revenue-raising items. Increases in  or the
imposition of new indirect taxes on our business operations or products would increase the cost of products or, to the extent
levied  directly on consumers, make our products less affordable, which may negatively impact our net operating revenues.

Increase in the cost, disruption  of supply  or shortage  of  energy or  fuels could affect our  profitability.

CCR, our North America bottling and customer service organization, and our Company-owned or -controlled bottlers operate  a
large  fleet of trucks and other motor vehicles to distribute and deliver beverage products to customers. In addition, we  use  a
significant amount of electricity, natural gas and other energy sources to operate our concentrate plants and the bottling plants
and distribution facilities operated by CCR and our Company-owned or -controlled bottlers. An increase in the price, disruption
of supply or shortage of fuel and other energy sources in North America, in other countries in which we have concentrate  plants,
or in any of the  major markets in which our Company-owned or -controlled bottlers operate that may be caused by increasing
demand  or by events such as natural disasters, power outages, or the like, would increase our operating costs and negatively
impact  our profitability.

Our bottling partners also operate large fleets of trucks and other motor vehicles to distribute and deliver beverage products to
their own customers and use a significant amount  of electricity, natural gas and other energy sources to operate their own  bottling
plants  and distribution facilities. Increases  in the  price,  disruption of supply or shortage of fuel and other energy sources  in  any  of
the major markets in which our bottling partners operate would increase the affected bottling partners’ operating costs and  could
indirectly negatively impact our results  of  operations.

Increase in the cost, disruption  of supply  or shortage  of  ingredients,  other  raw  materials  or packaging materials  could harm our
business.

We and our bottling partners use various  ingredients in  our business, including HFCS, sucrose, aspartame, saccharin,
acesulfame potassium, sucralose, ascorbic acid, citric acid, phosphoric acid and caramel color, other raw materials such  as
orange and other fruit juice and juice  concentrates,  as  well as packaging materials such as PET for bottles and aluminum  for
cans.  The prices for these ingredients, other raw materials and packaging materials fluctuate depending on market conditions.
Substantial increases in the prices of our  or  our bottling partners’ ingredients, other raw materials and packaging materials, to
the extent they cannot be  recouped through  increases in the prices of finished beverage products, would increase our and  the
Coca-Cola system’s operating costs and could reduce our profitability. Increases in the prices of our finished products resulting

14

from a higher cost of ingredients, other raw materials and packaging materials could affect affordability in some markets  and
reduce Coca-Cola system sales. In addition, some of our ingredients, such as aspartame, acesulfame potassium, sucralose,
saccharin and ascorbic acid, as well as some of the packaging containers, such as aluminum cans, are available from a limited
number of suppliers, some of which are located in countries experiencing political or other risks. We cannot assure you  that  we
and our bottling partners will be able to maintain favorable arrangements and relationships with these suppliers.

The citrus industry is subject to the variability of weather conditions, which affect the supply of orange juice and orange juice
concentrate, which are important raw materials for our business. In particular, freezing weather or hurricanes in central Florida
may result in shortages and higher prices for orange juice and orange juice concentrate throughout the industry. In addition,
adverse weather conditions may affect the supply of other agricultural commodities from which key ingredients for our  products
are derived. For example, drought conditions in certain  parts of the United States may negatively affect the supply of corn,  which
in  turn may result in shortages and higher prices for HFCS.

An increase in the cost, a sustained interruption in the supply, or a shortage of some of these ingredients, other raw materials,
packaging materials or cans and other containers that may be caused by a deterioration of our or our bottling partners’
relationships with suppliers; by supplier quality and reliability issues; or by events such as natural disasters, power outages,  labor
strikes, political uncertainties or governmental instability, or the like, could negatively impact our net revenues and profits.

Changes in laws and regulations relating  to beverage  containers and  packaging could  increase our  costs and reduce demand for our
products.

We and our bottlers currently offer nonrefillable, recyclable containers in the United States and in various other markets  around
the world. Legal requirements have been enacted in various jurisdictions  in the United States and overseas requiring that deposits
or certain ecotaxes or fees be charged for the sale, marketing and use of certain nonrefillable beverage containers. Other
proposals relating to beverage container deposits, recycling, ecotax and/or product stewardship have been introduced in various
jurisdictions in the United States and overseas, and we anticipate that similar legislation or regulations may be proposed in  the
future at local, state and federal levels, both in the United States and elsewhere. Consumers’ increased concerns and changing
attitudes about solid waste streams and environmental responsibility and the related publicity could result in the adoption  of such
legislation or regulations. If these types of requirements are adopted and implemented on a large scale in any of the major
markets in which we operate, they could affect our costs or require changes in our distribution model, which could reduce  our net
operating revenues or profitability.

Significant additional labeling or warning  requirements  or limitations on the  availability of our products may inhibit sales of affected
products.

Various jurisdictions may seek to adopt significant additional product labeling or warning requirements or limitations on the
availability of our products relating to the content or perceived adverse health consequences of certain of our products.  If  these
types  of requirements become applicable to one or more of our major products under current or future environmental or  health
laws or  regulations, they may inhibit sales of such products. One such law, which is in effect in California and is known  as
Proposition 65, requires that a warning appear on any product sold in California that contains a substance that, in the view  of  the
state,  causes cancer or birth defects. The state maintains lists of these substances and periodically adds other substances  to these
lists.  Proposition 65 exposes all food and beverage producers to the possibility of having to provide warnings on their products  in
California because it does not provide for any generally applicable quantitative threshold below which the presence of a  listed
substance is exempt from the warning requirement.  Consequently, the detection of even a trace amount of a listed substance can
subject an affected product to the requirement of a  warning label. However, Proposition 65 does not require a warning  if  the
manufacturer of a product  can demonstrate  that the use of the product in question exposes consumers to a daily quantity  of  a
listed  substance that is below a ‘‘safe  harbor’’  threshold that may be established, is naturally occurring, is the result of necessary
cooking, or is subject to  another applicable exception. One or more substances that are currently on the Proposition 65  lists, or
that may be added to the lists in the future, can be  detected in Company products at low levels that are safe. With respect  to
substances that have not yet been listed  under Proposition 65, the Company takes the position that listing is not scientifically
justified. With respect to substances that are already listed, the Company takes the position that the presence of each such
substance in Company products  is subject to an  applicable exemption from the warning requirement. The State of California  or
other  parties, however,  may take a contrary  position. If we were required to add Proposition 65 warnings on the labels of  one  or
more  of our beverage products produced  for  sale in California, the resulting consumer reaction to the warnings and possible
adverse publicity could negatively affect our  sales  both in California and in other markets.

15

If we are unable to protect  our information  systems  against service interruption,  misappropriation of data or  breaches of security, our
operations could be disrupted  and our  reputation  may  be  damaged.

We rely on networks and information systems and other technology (‘‘information systems’’), including the Internet and  third-party
hosted services,  to support a variety of business processes and activities, including procurement and supply chain, manufacturing,
distribution, invoicing and collection of payments. We use information systems to process financial information and results  of
operations for internal reporting purposes and to comply with regulatory financial reporting, legal and tax requirements.  In
addition, we depend on information systems for digital marketing activities and electronic communications among our locations
around  the world and between Company personnel and our bottlers and other customers, suppliers and consumers. Because
information systems are critical to many of the Company’s operating activities, our business processes may be impacted  by  system
shutdowns or service disruptions. These disruptions may be caused by failures during routine operations such as system  upgrades
or user errors, as well as network or hardware failures, malicious or disruptive software, computer hackers, geopolitical  events,
natural disasters, failures or impairments of telecommunications networks, or other catastrophic events. In addition, such  events
could result in unauthorized disclosure of material confidential information. If our information systems suffer severe damage,
disruption or shutdown and our business continuity plans do not effectively resolve the issues in a timely manner, we could
experience delays in reporting our financial results and we may lose revenue and profits as a result of our inability to timely
manufacture, distribute, invoice and collect payments for concentrate or finished products. Misuse, leakage or falsification  of
information could result in a violation of data privacy laws and regulations and damage the reputation and credibility of  the
Company and have a negative impact on net operating revenues. In addition, we may suffer financial and reputational damage
because of lost or misappropriated confidential  information belonging to us or to our bottling partners, other customers,  suppliers
or consumers. The Company could also be required to spend significant financial and other resources to remedy the damage
caused by a security breach or to repair or replace networks and information systems.

Like most major corporations, the Company’s information systems are a target of attacks. Although the disruptions to our
information systems that we have experienced to date have not had a material effect on our business, financial condition  or  results
of operations, there can be no assurance that such disruptions will not have a material adverse effect on us in the future.  In order
to address risks to our information systems, we continue to make investments in personnel, technologies, cyberinsurance and
training of Company personnel, bottlers and third parties. The Company maintains an information risk management program
which is supervised by information technology management and reviewed by a cross-functional committee. As part of this
program, reports which include analysis of emerging risks as well as the Company’s plans and strategies to address them  are
regularly prepared and presented to senior management.

Unfavorable general economic conditions  in  the  United  States  could negatively impact our financial  performance.

In  2012, our net operating revenues in the United States were $19.7 billion, or 41 percent of our total net operating revenues.
Unfavorable general economic conditions, such as a recession or economic slowdown, in the United States could negatively  affect
the affordability of, and consumer demand for, some of our beverages in our flagship market. Under difficult economic  conditions,
consumers may seek to reduce discretionary spending by forgoing purchases of our products or by shifting away from our
beverages to lower-priced products offered by other companies, including private label brands. Softer consumer demand  for  our
beverages in the United States could reduce our profitability and could negatively affect our overall financial performance.

Unfavorable economic and  political conditions  in  international markets  could  hurt  our business.

We derive a significant portion of our net operating revenues from sales of our products in international markets. In 2012,  our
operations outside the United States  accounted for $28.3 billion, or 59 percent, of our total net operating revenues. Unfavorable
economic conditions in our major international  markets, the financial uncertainties in the eurozone and unstable political
conditions, including civil unrest and  governmental  changes, in certain of our other international markets could undermine  global
consumer confidence and reduce consumers’ purchasing power, thereby reducing demand for our products. Product boycotts
resulting from political activism could reduce  demand  for our products, while restrictions on our ability to transfer earnings or
capital across borders which may be  imposed  or expanded as a result of political and economic instability could impact  our
profitability. In addition, U.S. trade sanctions against countries such as Iran and Syria and/or financial institutions accepting
transactions for commerce within such  countries could increase significantly, which could make it impossible for us to continue  to
make  sales to bottlers in such countries.  Without  limiting the generality of the preceding sentences, the unfavorable business
environment in Venezuela; the current unstable  economic and political conditions and civil unrest and political activism  in  the
Middle East, India, Pakistan  or the Philippines;  the  civil unrest and instability in Egypt and other countries in North Africa;  the
unstable situation in Iraq; or the continuation  or  escalation of terrorist activities could adversely impact our international business.

16

Litigation or legal proceedings could  expose us  to  significant liabilities and  damage our  reputation.

We are party to various litigation claims and legal proceedings. We evaluate these litigation claims and legal proceedings  to assess
the likelihood of unfavorable outcomes and to estimate, if possible, the amount of potential losses. Based on these assessments
and estimates, we establish reserves and/or disclose the relevant litigation claims or legal proceedings, as appropriate. These
assessments and estimates are based on the information available to management at the time and involve a significant amount  of
management judgment. We caution you that actual outcomes or losses may differ materially from those envisioned by our  current
assessments and estimates. In addition, we have bottling and other business operations in markets with high-risk legal compliance
environments. Our policies and procedures require strict compliance by our associates and agents with all United States  and  local
laws and regulations and consent orders applicable to our business operations, including those prohibiting improper payments  to
government officials. Nonetheless, we cannot assure you that our policies, procedures and related training programs will  always
ensure full compliance by our associates and agents with all applicable legal requirements. Improper conduct by our associates or
agents  could damage our reputation in the United States and internationally or lead to litigation or legal proceedings that could
result in civil or criminal penalties, including substantial monetary fines, as well as disgorgement of profits.

Adverse  weather conditions could reduce  the  demand  for our products.

The sales of our products are influenced to some extent by weather conditions in the markets in which we operate. Unusually  cold
or rainy weather during the summer months may have a temporary effect on the demand for our products and contribute  to  lower
sales, which could have an adverse effect on our results of operations for such periods.

Climate change may have  a long-term adverse  impact  on  our business  and  results of operations.

There is increasing concern that a gradual increase in global average temperatures due to increased concentration of carbon
dioxide and other greenhouse gases in the atmosphere will cause significant changes in weather patterns around the globe  and an
increase in the frequency and severity of natural disasters. Decreased agricultural productivity in certain regions of the  world as a
result of changing weather patterns may limit availability or increase the cost of key agricultural commodities, such as sugarcane,
corn, beets, citrus, coffee and tea, which are important sources of ingredients for our products, and could impact the food  security
of communities around the world. Climate change may also exacerbate water scarcity and cause a further deterioration  of  water
quality  in affected regions, which could limit water availability for our system’s bottling operations. Increased frequency or
duration of extreme weather conditions could also impair production capabilities, disrupt our supply chain or impact demand  for
our products. As a result, the effects of climate change could have a long-term adverse impact on our business and results  of
operations.

If negative publicity related to  product safety  or  quality,  human and workplace rights, obesity  or other issues, even if  unwarranted,
damages our brand  image and corporate  reputation,  our business  may suffer.

Our success depends on our ability to maintain consumer confidence in the safety and quality of our products. Our success  also
depends  on our ability to maintain the brand image of our existing products, build up brand image for new products and brand
extensions, and maintain our corporate reputation. We cannot assure you, however, that our commitment to product safety  and
quality  and our continuing investment in advertising and marketing will have the desired impact on our products’ brand  image
and on consumer preferences. Product safety or quality issues, actual or perceived, or allegations of product contamination,
even when false or unfounded, could tarnish the image of the affected brands and may cause consumers to choose other
products. Allegations of product safety or quality issues or contamination, even if untrue, may require us from time to time  to
recall  a beverage or other  product from all  of  the markets in which the affected production was distributed. Such issues  or
recalls could negatively affect our profitability and brand image. In some emerging markets, the production and sale of
counterfeit or ‘‘spurious’’ products, which  we and our bottling partners may not be able to fully combat, may damage the  image
and reputation of our products. From time  to  time,  we and our executives engage in public policy endeavors that are either
directly related to our products and packaging  or  to our business operations and general economic climate affecting the
Company. These engagements in public  policy  debates can occasionally be the subject of backlash from advocacy groups  that
have a differing point of view and could  result in adverse media and consumer reaction, including product boycotts. In  addition,
campaigns by activists attempting to connect us or  our bottling system with human and workplace rights issues in certain
emerging markets could adversely impact our  corporate image and reputation. For example, in June 2011, the United Nations
Human  Rights Council endorsed the Guiding Principles on Business and Human Rights, which outlines how businesses should
implement the corporate responsibility to  respect human rights principles included in the United Nations ‘‘Protect, Respect  and
Remedy’’ framework on human rights.  Through  our  Human Rights Statement and Workplace Rights Policy and Supplier
Guiding Principles, and our participation in  the United Nations Global Compact and its LEAD program, as well as our  active
participation in the Global Business Initiative  on Human Rights and Global Business Coalition Against Human Trafficking,  we
made a  number of commitments to respect  all  human  rights. Allegations that we are not respecting any of the 30 human  rights

17

found in the United Nations Universal Declaration of Human Rights, even if untrue, could have a significant impact on  our
corporate reputation and long-term financial results. Also, adverse publicity surrounding obesity and health concerns related  to
our products, water usage, environmental concerns, labor relations, or the like could negatively affect our Company’s overall
reputation and our products’ acceptance by consumers.

Changes in, or failure to  comply with, the  laws  and  regulations applicable  to  our products  or  our business  operations  could increase
our costs or reduce our net operating revenues.

Our Company’s business is subject to various laws and regulations in the numerous countries throughout the world in which  we  do
business, including laws and regulations relating to competition, product safety, advertising and labeling, container deposits,
recycling or stewardship, the protection of the environment, and employment and labor practices. In the United States,  the
production, distribution and sale of many of our products are subject to, among others, the Federal Food, Drug, and Cosmetic
Act, the Federal Trade Commission Act, the Lanham Act, state consumer protection laws, the Occupational Safety and  Health
Act, and various environmental statutes, as well as various state and local statutes and regulations. Outside the United  States,  the
production, distribution, sale, advertising and labeling of many of our products are also subject to various laws and regulations.
Changes in applicable laws or regulations or evolving interpretations thereof, including increased government regulations  to  limit
carbon dioxide and other greenhouse gas emissions as a result of concern over climate change, or regulations to limit or  eliminate
the use of bisphenol-A, or BPA (an odorless, tasteless food-grade chemical commonly used in the food and beverage industries  as
a component in the coating of the interior of cans), may result in increased compliance costs, capital expenditures and other
financial obligations for us and  our bottling partners,  which could affect our profitability, or may impede the production  or
distribution of our products, which could affect our net operating revenues. In addition, failure to comply with environmental,
health or safety requirements and other applicable laws or regulations could result in the assessment of damages, the imposition
of penalties, suspension of production, changes to equipment or processes, or a cessation of operations at our or our bottling
partners’ facilities, as well as damage to our and the Coca-Cola system’s image and reputation, all of which could harm  our  and
the Coca-Cola system’s profitability.

Changes in accounting standards could  affect  our  reported  financial  results.

New accounting standards or pronouncements that may become applicable to our Company from time to time, or changes  in  the
interpretation of existing standards and pronouncements, could have a significant effect on our reported results for the  affected
periods.

If we are not able to achieve our  overall  long-term  goals,  the value of an investment in  our  Company could  be  negatively affected.

We have established and publicly announced certain long-term growth objectives. These objectives were based on our evaluation
of our growth prospects, which are generally driven by volume and sales potential of many product types, some of which  are  more
profitable than others, and on an assessment of the potential price and product mix. There can be no assurance that we  will
achieve the required volume or revenue growth or the mix of products necessary to achieve our long-term growth objectives.

Continuing uncertainty in the global  credit  markets  may  adversely affect our financial performance.

Global credit market conditions continue to be uncertain in large part because of unfavorable economic environment conditions  in
much  of the world and the unsustainable sovereign debt burden affecting various countries in the European Union. The  cost  and
availability of credit vary by market and  are subject to changes in the global or regional economic environment. If the current
uncertain conditions in  the credit markets continue or worsen, our bottling partners’ ability to access credit markets on  favorable
terms may be negatively affected, which could affect the Coca-Cola system’s profitability as well as our share of the income  of
bottling partners in which we have equity  method  investments. The decrease in availability of consumer credit resulting  from
uncertain credit market conditions, as  well  as  general unfavorable economic conditions, may also cause consumers to reduce  their
discretionary spending, which would reduce  the  demand for our beverages and negatively affect our net operating revenues  and
the Coca-Cola system’s  profitability.

18

If one or more of our counterparty financial  institutions  default on their  obligations  to us or  fail, we may incur significant losses.

As  part of our hedging  activities, we enter into transactions involving derivative financial instruments, including forward  contracts,
commodity futures contracts, option contracts, collars and swaps, with various financial institutions. In addition, we have  significant
amounts of cash, cash equivalents and other investments on deposit or in accounts with banks or other financial institutions  in  the
United States and abroad. As a result, we are exposed to the risk of default by or failure of counterparty financial institutions.
The risk of counterparty default or failure may be heightened during economic downturns and periods of uncertainty in  the
financial markets. If one of our counterparties were to become insolvent or file for bankruptcy, our ability to recover losses
incurred as a result of default or our assets that are deposited or held in accounts with such counterparty may be limited  by  the
counterparty’s liquidity or the applicable laws governing the insolvency or bankruptcy proceedings. In the event of default  or
failure of one or more of our counterparties, we could incur significant losses, which could negatively impact our results  of
operations and financial condition.

If we are unable to realize additional benefits  targeted  by our productivity and  reinvestment program, our  financial results could be
negatively affected.

We believe that productivity gains are essential to achieving our long-term growth objectives and, therefore, a leading priority  of
our Company is to design and implement the most effective and efficient business system possible. As part of our efforts to
become more efficient, leaner and adaptive to changing market conditions, in February 2012 we announced a productivity  and
reinvestment program consisting of (i) a new productivity initiative focused on global supply chain optimization, global marketing
and innovation effectiveness, operating expense leverage, operational excellence and data and information technology systems
standardization; and (ii) an expansion of our initiative to capture CCR integration synergies in North America, focused  primarily
on our North American product supply. We expect to incur significant costs to capture these savings and additional synergies. We
intend to invest the savings generated by this program to enhance ongoing systemwide brand-building initiatives and to mitigate
potential incremental near-term commodity costs. If we are unable to capture the savings and additional synergies targeted by our
productivity and reinvestment program, our financial results could be negatively affected.

If we are unable to renew collective bargaining agreements on  satisfactory terms, or  we or our bottling  partners experience strikes,
work stoppages or labor unrest, our business  could  suffer.

Many of our associates at our key manufacturing locations and bottling plants are covered by collective bargaining agreements.
While we generally have been able to renegotiate collective bargaining agreements on satisfactory terms when they expire  and
regard  our relations with associates and their representatives as generally satisfactory, negotiations in the current environment
remain challenging, as the Company must have competitive cost structures in each market while meeting the compensation  and
benefits needs of our associates. If we are unable to renew collective bargaining agreements on satisfactory terms, our labor  costs
could increase, which would affect our profit margins. In addition, many of our bottling partners’ employees are represented by
labor  unions. Strikes, work stoppages or other forms of  labor unrest at any of our major manufacturing facilities or at our  or our
major bottlers’ plants could impair our ability to supply concentrates and syrups to our bottling partners or our bottlers’ ability  to
supply finished beverages to customers, which would reduce our net operating revenues and could expose us to customer  claims.

We may be required to recognize impairment  charges  that could  materially affect our financial  results.

We assess our goodwill, trademarks and other intangible assets as well as our other long-lived assets as and when required  by
accounting principles generally accepted in the United  States to determine whether they are impaired and, if they are, we  record
appropriate impairment charges. Our equity  method  investees also perform impairment tests, and we record our proportionate
share of impairment charges recorded by them  adjusted, as appropriate, for the impact of items such as basis differences,  deferred
taxes and deferred gains. It is possible that  we may be  required to record significant impairment charges or our proportionate
share of significant charges recorded by equity  method  investees in the future and, if we do so, our operating or equity  income
could be materially adversely affected.

19

We may incur multi-employer plan withdrawal  liabilities in the  future, which could  negatively impact  our financial performance.

We participate in certain multi-employer pension plans  in the United States. Our U.S. multi-employer pension plan expense
totaled $31 million in 2012. The U.S. multi-employer pension plans in which we currently participate have contractual
arrangements that extend into 2017. If, in the future, we choose to withdraw from any of the multi-employer pension plans  in
which we participate, we will likely need to record withdrawal liabilities, which could negatively impact our financial performance
in  the applicable periods.

If we do not successfully  integrate and  manage  our  Company-owned or -controlled bottling operations, our results  could suffer.

From time to time we acquire or take control of bottling operations, often in underperforming markets where we believe  we  can
use our resources  and expertise to improve performance. We may incur unforeseen liabilities and obligations in connection  with
acquiring, taking control of or managing bottling operations and may encounter unexpected difficulties and costs in restructuring
and integrating them into our Company’s operating and internal control structures. We may also experience delays in extending
our Company’s internal control over financial reporting to newly acquired or controlled bottling operations, which may increase
the risk  of failure to prevent misstatements in such operations’ financial records and in our consolidated financial statements.  Our
financial performance depends in large part on how well we can manage and improve the performance of Company-owned  or
-controlled bottling operations. We cannot assure you, however, that we will be able to achieve our strategic and financial
objectives for such bottling operations. If we are unable to achieve such objectives, our consolidated results could be negatively
affected.

Global or regional catastrophic  events could  impact  our  operations  and  financial results.

Because of our global presence and worldwide operations, our business can be affected by large-scale terrorist acts, especially
those  directed against the United States or other major industrialized countries; the outbreak or escalation of armed hostilities;
major natural disasters; or widespread outbreaks of infectious diseases. Such events could impair our ability to manage  our
business around the world, could disrupt our supply of raw materials and ingredients, and could impact production, transportation
and delivery of concentrates, syrups and finished products. In addition, such events could cause disruption of regional or  global
economic activity, which can affect consumers’ purchasing power in the affected areas and, therefore, reduce demand for  our
products.

ITEM 1B. UNRESOLVED  STAFF COMMENTS

Not applicable.

ITEM 2. PROPERTIES

Our worldwide headquarters is located on a 35-acre office complex in Atlanta, Georgia. The complex includes our 621,000  square
foot headquarters building and an 870,000 square foot building in which our North America group’s main offices are located.  The
complex also includes several other buildings, including  our 264,000 square foot Coca-Cola Plaza building, technical and
engineering facilities, a learning center and a reception  center. We also own an office and retail building at 711 Fifth Avenue  in
New York, New York. These properties, except for the North America group’s main offices, are included in the Corporate
operating segment.

We own or lease additional  facilities,  real  estate and  office space throughout the world which we use for administrative,
manufacturing, processing, packaging, packing,  storage, warehousing, distribution and retail operations. These properties  are
generally included in the geographic operating  segment in which they are located.

In  North America, as of December 31, 2012,  we owned 69 beverage production facilities, 10 principal beverage concentrate  and/or
syrup manufacturing plants, one facility that manufactures juice concentrates for foodservice use, two bottled water facilities  and
one container manufacturing  facility;  we leased  one  beverage production facility, one bottled water facility and four container
manufacturing facilities;  and we operated 281 principal beverage distribution warehouses, of which 98 were leased and  the  rest
were owned. Also included in  the North America  operating segment is a portion of the Atlanta office complex consisting  of  the
North America group’s  main  offices.

Additionally, outside of North America,  as  of  December 31, 2012, our Company owned and operated 18 principal beverage
concentrate manufacturing plants, of which  four are  included in the Eurasia and Africa operating segment, three are included  in
the Europe operating segment, five are included  in the Latin America operating segment, and six are included in the Pacific

20

operating segment; and owned a majority interest in and operated one beverage concentrate manufacturing plant included  in  the
Pacific operating segment.

We own or hold a majority interest in or otherwise consolidate under applicable accounting rules bottling operations that,  as  of
December 31, 2012, owned 105 principal beverage bottling and canning plants located throughout the world. These plants  are
included in the Bottling Investments operating segment.

Management believes that our Company’s facilities for the production of our products are suitable and adequate, that they  are
being appropriately utilized in line with past experience, and that they have sufficient production capacity for their present
intended purposes. The extent of utilization of such facilities varies based upon seasonal demand for our products. However,
management believes that additional production can be obtained at the existing facilities by adding personnel and capital
equipment and, at some facilities, by adding shifts of personnel or expanding the facilities. We continuously review our  anticipated
requirements for facilities and, on the basis of that review, may from time to time acquire additional facilities and/or dispose  of
existing facilities.

ITEM 3. LEGAL PROCEEDINGS

The Company is involved in various legal proceedings, including the proceedings specifically discussed below. Management
believes that the total liabilities to the Company that may arise as a result of currently pending legal proceedings will not  have a
material  adverse effect on the Company taken as a whole.

Aqua-Chem Litigation

On December 20, 2002, the Company filed a lawsuit (The Coca-Cola Company v. Aqua-Chem, Inc., Civil Action No. 2002CV631-50)
in the Superior Court  of Fulton County, Georgia (the ‘‘Georgia Case’’), seeking a declaratory judgment that the Company  has  no
obligation to its former  subsidiary, Aqua-Chem, Inc., now known as Cleaver-Brooks, Inc. (‘‘Aqua-Chem’’), for any past, present or
future liabilities or  expenses in connection with any claims or lawsuits against Aqua-Chem. Subsequent to the Company’s  filing but
on the  same day, Aqua-Chem filed a lawsuit (Aqua-Chem, Inc. v. The Coca-Cola Company, Civil Action No. 02CV012179)  in the
Circuit Court, Civil  Division of Milwaukee County, Wisconsin (the ‘‘Wisconsin Case’’). In the Wisconsin Case, Aqua-Chem  sought a
declaratory judgment that the Company is responsible for all liabilities and expenses not covered by insurance in connection  with
certain of Aqua-Chem’s general and product liability claims arising from occurrences prior to the Company’s sale of Aqua-Chem  in
1981, and a judgment for breach of contract in an amount exceeding $9 million for costs incurred by Aqua-Chem to date  in
connection with such  claims. The Wisconsin Case initially was stayed, pending final resolution of the Georgia Case, and later  was
voluntarily dismissed without prejudice by Aqua-Chem.

The Company owned Aqua-Chem from 1970 to 1981. During that time, the Company purchased over $400 million of insurance
coverage, which also insures Aqua-Chem for some of its prior and future costs for certain product liability and other claims. The
Company sold Aqua-Chem to Lyonnaise American Holding, Inc., in 1981 under the terms of a stock sale agreement. The  1981
agreement, and a subsequent 1983 settlement agreement, outlined the parties’ rights and obligations concerning past and  future
claims  and lawsuits involving Aqua-Chem. Cleaver-Brooks, a division of Aqua-Chem, manufactured boilers, some of which
contained asbestos gaskets. Aqua-Chem was first named as a defendant in asbestos lawsuits in or around 1985 and currently  has
approximately 40,000 active claims pending against it.

The parties agreed in 2004 to stay the Georgia Case pending the outcome of insurance coverage litigation filed by certain
Aqua-Chem insurers on March 26, 2004. In the coverage action, five plaintiff insurance companies filed suit (Century Indemnity
Company, et al. v. Aqua-Chem, Inc., The Coca-Cola Company, et al., Case No. 04CV002852) in the Circuit Court, Civil Division  of
Milwaukee County, Wisconsin, against the Company, Aqua-Chem and 16 insurance companies. Several of the policies that  were
the subject of the coverage action had  been  issued  to  the Company during the period (1970 to 1981) when the Company  owned
Aqua-Chem. The complaint sought a  determination of the respective rights and obligations under the insurance policies  issued
with regard to asbestos-related claims  against  Aqua-Chem. The action also sought a monetary judgment reimbursing any  amounts
paid by the plaintiffs in excess of their  obligations. Two of the insurers, one with a $15 million policy limit and one with  a
$25 million policy  limit, asserted cross-claims  against  the Company, alleging that the Company and/or its insurers are responsible
for Aqua-Chem’s asbestos liabilities before  any obligation is triggered on the part of the cross-claimant insurers to pay for such
costs  under their policies.

Aqua-Chem and the Company  filed and obtained a  partial summary judgment determination in the coverage action that  the
insurers  for Aqua-Chem and  the Company  were  jointly and severally liable for coverage amounts, but reserving judgment  on
other  defenses that might apply. During  the  course  of  the Wisconsin insurance coverage litigation, Aqua-Chem and the
Company reached settlements with several  of  the  insurers, including plaintiffs, who have paid or will pay funds into an  escrow
account for payment of costs arising from the asbestos claims against Aqua-Chem. On July 24, 2007, the Wisconsin trial  court
entered a final declaratory  judgment regarding the rights and obligations of the parties under the insurance policies issued  by

21

the remaining defendant insurers, which judgment was not appealed. The judgment directs, among other things, that each  insurer
whose policy is triggered is jointly and severally liable for 100 percent of Aqua-Chem’s losses up to policy limits. The court’s
judgment concluded the Wisconsin insurance coverage litigation.

The Company and Aqua-Chem continued to pursue and obtain coverage agreements for the asbestos-related claims against
Aqua-Chem with those  insurance companies that did not settle in the Wisconsin insurance coverage litigation. The Company
anticipated that a final settlement with three of those insurers (the ‘‘Chartis insurers’’) would be finalized in May 2011,  but  such
insurers  repudiated their settlement commitments and, as a result, Aqua-Chem and the Company filed suit against them  in
Wisconsin state court to enforce the coverage-in-place settlement or, in the alternative, to obtain a declaratory judgment  validating
Aqua-Chem and the Company’s interpretation of the court’s judgment in the Wisconsin insurance coverage litigation.

In  February 2012, the parties filed and argued a number of cross-motions for summary judgment related to the issues of  the
enforceability of the settlement agreement and the exhaustion of policies underlying those of the Chartis insurers. The  court
granted defendants’ motions for summary judgment that the 2011 Settlement Agreement and 2010 Term Sheet were not  binding
contracts, but denied their similar motions related to plaintiffs’ claims for promissory and/or equitable estoppel. On or about
May  15, 2012, the parties entered into a mutually agreeable settlement/stipulation resolving two major issues: exhaustion  of
underlying coverage and control of defense; and, on or  about January 10, 2013, the parties reached a settlement of the  remaining
coverage issues and the estoppel claims. The Chartis insurers have filed a notice of appeal with respect to certain issues  that  were
the subject of summary judgment orders earlier in the case. Whatever the outcome of that appeal, these three insurance
companies will remain subject to the court’s judgment in the Wisconsin insurance coverage litigation.

The Georgia Case remains subject to the stay agreed to in 2004.

Chapman

On June 30, 2005, Maryann Chapman filed a purported shareholder derivative action (Chapman v. Isdell, et al.) in the Superior
Court  of Fulton County, Georgia, alleging violations of state law by certain individual current and former members of the  Board
of Directors of the Company and senior management, including breaches of fiduciary duties, abuse of control, gross
mismanagement, waste of corporate assets and unjust enrichment, between January 2003 and the date of filing of the complaint
that have caused substantial losses to the Company and other damages, such as to its reputation and goodwill. The defendants
named in the lawsuit include Neville Isdell, Douglas Daft, Gary Fayard, Ronald Allen, Cathleen Black, Warren Buffett,  Herbert
Allen,  Barry Diller, Donald McHenry, Sam Nunn, James Robinson, Peter Ueberroth, James Williams, Donald Keough,  Maria
Lagomasino, Pedro Reinhard, Robert Nardelli and Susan Bennett King. The Company is also named a nominal defendant.  The
complaint further alleges that the September 2004 earnings warning issued by the Company resulted from factors known  by  the
individual defendants as early as January 2003 that were not adequately disclosed to the investing public until the earnings
warning. The factors cited in the complaint include (i) a flawed business strategy and a business model that was not working;
(ii) a workforce so depleted by layoffs that it was unable to properly react to changing market conditions; (iii) impaired
relationships with key bottlers; and (iv) the fact that the foregoing conditions would lead to diminished earnings. The plaintiff,
purportedly on behalf of the Company, seeks damages in an unspecified amount, extraordinary equitable and/or injunctive  relief,
restitution and disgorgement of profits, reimbursement for costs and disbursements of the action, and such other and further  relief
as the Court deems just and proper. The Company’s motion to dismiss the complaint and the plaintiff’s response were filed  and
fully briefed. The Court heard oral argument on the Company’s motion to dismiss on June 6, 2006. Following the hearing,  the
Court  took the matter under advisement and the parties are awaiting a ruling. On March 30, 2012, the Court dismissed  the  case
for lack of prosecution.

Environmental Matters

The Company’s Atlanta Syrup Plant (‘‘ASP’’) discharges wastewater to a City of Atlanta wastewater treatment works pursuant  to a
government-issued permit under the  U.S.  Clean  Water  Act and related state and local laws and regulations. The Company became
aware  that wastewater-related reports filed  by  ASP  with regulators may contain certain inaccurate information and made
self-disclosure to the City of  Atlanta regarding  the  matter as required by applicable law. As a result, regulatory authorities may
seek  monetary and/or other sanctions against the Company, although the Company believes that any sanctions that may  ultimately
be imposed will not be material to its business,  financial condition or results of operations.

The Company’s bottling  plant in Suape, Brazil  discharges wastewater to a local water body pursuant to a government-issued
permit  under Brazilian environmental law. The Company is working with environmental regulators in the State of Pernambuco  to
address certain compliance-related issues at  the  Suape  facility, including with respect to the building of a new wastewater
treatment plant. The Brazilian regulatory authorities  may pursue monetary and/or other sanctions against the Company  as  a  result
of this matter, although the Company believes  that if  any sanctions are pursued they will not be material to its business,  financial
condition or results of operations.

22

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM X. EXECUTIVE OFFICERS OF  THE  COMPANY

The following are the executive officers of our Company as of February 25, 2013:

Ahmet C. Bozer, 52, is Executive Vice President of the Company and President of Coca-Cola International, which consists  of  the
Company’s Eurasia and Africa, Europe and Pacific operating groups. Mr. Bozer joined the Company in 1990 as a Financial
Control Manager. In 1992, he became the Region Finance Manager in Turkey. In 1994, he joined Coca-Cola Bottlers of  Turkey
(now Coca-Cola ˙I¸cecek A.¸S.) as Finance Director and was named Managing Director in 1998. In 2000, Mr. Bozer rejoined  the
Company as President of the Eurasia Division, which became the Eurasia and Middle East Division in 2003. In 2006, Mr.  Bozer
assumed the additional  leadership responsibility for the Russia, Ukraine and Belarus Division. In 2007, with the addition  of  the
India and South West Asia Division under his responsibilities, Mr. Bozer was named President of the Eurasia Group. From  July  1,
2008 until December 31, 2012, Mr. Bozer served as President of the Eurasia and Africa Group. He was appointed President  of
Coca-Cola International effective January 1, 2013 and was elected Executive Vice President of the Company on February  21,  2013.

Steven A. Cahillane, 47, is Executive Vice President of the Company and President of Coca-Cola Americas, which consists  of  the
Company’s North America and Latin America operating groups. Mr. Cahillane joined the Company in October 2010 as  President
and Chief Executive Officer of Coca-Cola Refreshments, the Company’s bottling and customer service organization for  North
America, and served in this role until December 31, 2012. Before joining the Company, Mr. Cahillane served as President  of
Coca-Cola Enterprises Inc.’s Europe Group until July 2008 and then as President of the North America Business Unit of
Coca-Cola Enterprises Inc. from July 2008 until October 2010. Prior to joining the Coca-Cola system, from 2003 until 2005,
Mr. Cahillane served as the Chief Executive for Interbrew UK and Ireland, a division of InBev S.A. In 2005, he became Chief
Commercial Officer of InBev S.A. and served in that capacity until 2007. Mr. Cahillane was appointed President of Coca-Cola
Americas effective January 1, 2013 and was elected Executive Vice President of the Company on February 21, 2013.

Alexander B. Cummings, Jr., 56, is Executive Vice President and Chief Administrative Officer of the Company. Mr. Cummings
joined the Company in  1997 as Deputy Region Manager, Nigeria. In 1998, Mr. Cummings was named Managing Director/Region
Manager, Nigeria, and in 2000, he became President of the North West Africa Division based in Morocco. In 2001,
Mr. Cummings became President of the Africa Group and served in this capacity until June 2008. Mr. Cummings was appointed
Chief Administrative Officer of the Company effective July 1, 2008, and was elected Executive Vice President of the Company
effective October 15, 2008. Mr. Cummings began his career in 1982 with The Pillsbury Company and held various positions within
Pillsbury, the last position being Vice President of Finance and Chief Financial Officer for all of Pillsbury’s international
businesses.

J. Alexander M. Douglas, Jr., 51, is Senior Vice President and Global Chief Customer Officer of the Company. Mr. Douglas  joined
the Company in January 1988 as a District Sales Manager for the Foodservice Division of Coca-Cola USA. In May 1994, he  was
named Vice President of Coca-Cola USA, initially assuming leadership of the CCE Sales and Marketing Group and eventually
assuming leadership of the entire North American Field Sales and Marketing Groups. In 2000, Mr. Douglas was appointed
President of the North American Division within the North America Group. He served as Senior Vice President and Chief
Customer Officer of the Company from 2003 until 2006 and continued serving as Senior Vice President until April 2007.
Mr. Douglas was President of the North America Group from August 2006 through December 31, 2012. He was appointed  Global
Chief Customer Officer effective January 1, 2013  and was elected Senior Vice President of the Company on February 21,  2013.

Ceree  Eberly, 50, is Senior Vice President and Chief People Officer of the Company, with responsibility for leading the  Company’s
global People Function (formerly Human  Resources).  Ms. Eberly joined the Company in 1990, serving in staffing, compensation
and other roles supporting the Company’s  business  units around the world. From 1998 until 2003, she served as Human  Resources
Director for the Latin Center Division. From 2003  until 2007, Ms. Eberly served as Vice President of the McDonald’s Division.
She was  appointed Group Human Resources Director for Europe in July 2007 and served in that capacity until she was  appointed
Chief People Officer effective December  1, 2009. Ms. Eberly was elected Senior Vice President of the Company effective
April 1, 2010.

Gary  P.  Fayard, 60, is Executive Vice President and Chief Financial Officer of the Company. Mr. Fayard joined the Company  in
1994. In July 1994, he was elected Vice  President  and Controller. In December 1999, he was elected Senior Vice President  and
Chief Financial Officer. Mr. Fayard was elected Executive Vice President of the Company in February 2003.

23

Irial Finan, 55, is Executive Vice President and President, Bottling Investments and Supply Chain. Mr. Finan joined the  Company
and was  named President, Bottling Investments in 2004. Mr. Finan joined the Coca-Cola system in 1981 with Coca-Cola  Bottlers
Ireland, Ltd., where for several years he held a variety of accounting positions. From 1987 until 1990, Mr. Finan served  as  Finance
Director of Coca-Cola Bottlers Ireland, Ltd. From 1991 to 1993, he served as Managing Director of Coca-Cola Bottlers
Ulster, Ltd. He was Managing Director of Coca-Cola bottlers in Romania and Bulgaria until late 1994. From 1995 to 1999,  he
served as Managing Director of Molino Beverages, with responsibility for expanding markets, including the Republic of  Ireland,
Northern Ireland, Romania, Moldova, Russia and Nigeria. Mr. Finan served from 2001 until 2003 as Chief Executive Officer  of
Coca-Cola Hellenic. He was elected Executive Vice President of the Company in October 2004.

Bernhard Goepelt, 50, is Senior Vice President, General Counsel and Chief Legal Counsel of the Company. Mr. Goepelt  joined
the Company in 1992 as Legal Counsel for the German Division. In 1997, he was appointed Legal Counsel for the Middle  and
Far  East Group and in 1999 was promoted to Division Counsel, Southeast and West Asia Division, based in Thailand. In  2003,
Mr. Goepelt was appointed Group Counsel for the Central Europe, Eurasia and Middle East Group. In 2005, he assumed  the
position of General Counsel for Japan and China and in 2007, Mr. Goepelt was appointed General Counsel, Pacific Group.  In
April 2010, he moved to Atlanta to become Associate General Counsel, Global Marketing, Commercial Leadership & Strategy.  In
September 2010, Mr. Goepelt took on the additional responsibility of General Counsel for the Pacific Group. In addition  to  his
functional responsibilities, he also managed the administration of the Legal Division. Mr. Goepelt was elected Senior Vice
President, General Counsel and Chief Legal Counsel of the Company in December 2011.

Glenn G. Jordan S., 56, is President of the Pacific Group. Mr. Jordan joined the Company in 1978 as a field representative  for
Coca-Cola de Colombia where, for several  years, he held various positions, including Region Manager from 1985 to 1989.
Mr. Jordan served as Marketing Operations Manager, Pacific Group from 1989 to 1990 and as Vice President of Coca-Cola
International and Executive Assistant to the Pacific Group President from 1990 to 1991. He served as Senior Vice President,
Marketing and Operations, for the Brazil Division from 1991 to 1995; as President of the River Plate Division, which comprised
Argentina, Uruguay and Paraguay, from 1995 to 2000; and as President of the South Latin America Division, comprising
Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru and Uruguay, from 2000 to 2003. In February 2003, Mr. Jordan was  appointed
Executive Vice President and Director of Operations for the Latin America Group and served in that capacity until February
2006. Mr. Jordan was appointed President of the East, South Asia and Pacific Rim Group in February 2006. The East,  South  Asia
and Pacific Rim Group was reconfigured and renamed the Pacific Group, effective January 1, 2007.

Nathan  Kalumbu, 48, is President of the Eurasia and Africa Group. Mr. Kalumbu joined the Company in 1990 as the Central
Africa region’s External Affairs Manager and served in  numerous roles in marketing operations and country management in
Zimbabwe, Zambia and Malawi from 1992 to 1996. He held the role of Executive Assistant to the South Africa Division  President
from 1997 to 1998 and Region Manager for Central Africa from 1998 to 2000 and for Nigeria from 2000 to 2004. In 2004,
Mr. Kalumbu was appointed Business Planning Director and Executive Assistant to the Retail Division President, North  America.
He returned to the Africa Group as Director of Business Strategy & Planning for the East and Central Africa Division  in  2006.  In
2007, he was named President of the Central, East and West Africa (CEWA) Business Unit, and served in that role until  his
appointment to his current position effective January 1, 2013.

Muhtar  Kent, 60, is Chairman of the Board of Directors, Chief Executive Officer and President of the Company. Mr. Kent joined
the Company in 1978 and held a variety of marketing and operations roles throughout his career with the Company. In  1985,  he
was  appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, Mr. Kent served as President  of  the
East Central Europe Division and Senior Vice President of Coca-Cola International. Between 1995 and 1998, he served  as
Managing Director of Coca-Cola Amatil-Europe, covering bottling operations in 12 countries, and from 1999 until 2005,  he  served
as  President and Chief Executive Officer of  Efes  Beverage Group, a diversified beverage company with Coca-Cola and beer
operations across Southeast Europe, Turkey  and  Central Asia. Mr. Kent rejoined the Company in May 2005 as President  and
Chief Operating Officer, North Asia, Eurasia  and Middle East Group, an organization serving a broad and diverse region that
included China, Japan and Russia. He was  appointed President, Coca-Cola International in January 2006 and was elected
Executive Vice President of the Company in  February 2006. He was elected President and Chief Operating Officer of the
Company in December 2006 and was elected to the Board of Directors in April 2008. Mr. Kent was elected Chief Executive
Officer  of the Company effective July 1,  2008, and  was elected Chairman of the Board of Directors of the Company in  April  2009.

James Quincey, 48, is President of the Europe Group.  Mr. Quincey joined the Company in 1996 as Director, Learning Strategy for
the Latin America Group. He moved to  Mexico  as Deputy to the Division President in 1999, and became Region Manager  for
Argentina & Uruguay in 2000, and then General Manager of the South Cone region (Argentina, Chile, Uruguay & Paraguay)  in
2003. Mr. Quincey was appointed President of the South Latin Division in December 2003, and President of the Mexico  Division
in December 2005. In October 2008, he  was named  President of the Northwest Europe and Nordics Business Unit, and served in
that role until his appointment to his  current position effective January 1, 2013.

24

Jos´e Octavio Reyes, 60, is Vice Chairman, The Coca-Cola Export Corporation. Mr. Reyes began his career with the Company  in
1980 at Coca-Cola de M´exico as Manager of Strategic Planning. In 1987, he was appointed Manager of the Sprite and Diet  Coke
brands at Corporate Headquarters. In 1990, he was appointed Marketing Director for the Brazil Division, and later became
Marketing and Operations Vice President for the Mexico Division. Mr. Reyes assumed the role of Deputy Division President  for
the Mexico Division in 1996 and was named Division President for the Mexico Division later that year. From December  2002  until
December 31, 2012, Mr. Reyes served as President of the Latin America Group and served in that role until his appointment  to
his  current position effective January 1, 2013.

Brian Smith, 57, is President of the Latin America Group. Mr. Smith joined the Company in 1997 as Latin America Group
Manager for Mergers and Acquisitions, a role he held until July 2001. From 2001 to 2002, he worked as Executive Assistant  to
Brian Dyson, then Chief Operating Officer and Vice Chairman of the Company. He served as President of the Brazil Division
from 2002 to 2008 and President of the Mexico Business Unit from 2008 to 2011. Mr. Smith was appointed to his current  position
effective  January 1, 2013.

Joseph  V. Tripodi, 57, is Executive Vice President and Chief Marketing and Commercial Officer of the Company. Mr. Tripodi
joined the Company as Chief Marketing and Commercial Officer effective September 2007 and was elected Senior Vice  President
of the  Company in October 2007, a capacity in which he served until July 2009, when he was elected Executive Vice President  of
the Company. Prior to joining the Company, Mr. Tripodi served as Senior Vice President and Chief Marketing Officer  for  Allstate
Insurance Co. Prior to joining Allstate in 2003, Mr. Tripodi was Chief Marketing Officer for The Bank of New York. From  1999
until 2002, he served as Chief Marketing Officer for Seagram Spirits & Wine Group. From 1989 to 1998, he was the Executive
Vice President for Global Marketing, Products  and  Services for MasterCard International. Previously, Mr. Tripodi spent  seven
years with the Mobil Oil Corporation in roles of increasing responsibility in planning, marketing, business development  and
operations in New York, Paris, Hong Kong and Guam.

Clyde C. Tuggle, 50, is Senior Vice President and Chief Public Affairs and Communications Officer of the Company. Mr.  Tuggle
joined  the Company in 1989 in the Corporate Issues Communications Department. In 1992, he was named Executive Assistant  to
Roberto C. Goizueta, then Chairman and Chief Executive Officer of the Company, where he managed external affairs and
communications for the Office of the Chairman. In 1998, Mr. Tuggle transferred to the Company’s Central European Division
Office in Vienna where he held a variety of positions, including Director of Operations Development, Deputy to the Division
President and Region Manager for Austria. In 2000, Mr. Tuggle returned to Atlanta as Executive Assistant to then Chairman  and
Chief Executive Officer Douglas N. Daft and was elected Vice President of the Company. In February 2003, he was elected  Senior
Vice President of the Company and appointed Director of Worldwide Public Affairs and Communications. From 2005 until
September 2008, Mr. Tuggle served as President of the Russia, Ukraine and Belarus Division. In September 2008, he returned  to
Atlanta as Senior Vice President, Corporate Affairs and Productivity. In May 2009, Mr. Tuggle was named Senior Vice  President,
Global  Public Affairs and Communications of the Company.

Glen Walter, 44, is President and Chief Operating Officer of Coca-Cola Refreshments, the Company’s bottling and customer
service organization for North America. Mr. Walter joined the Company in 2010 as Coca-Cola Refreshments’ Vice President  of
Region  Sales, and served in this role until his appointment to his current role effective January 1, 2013. Before joining the
Company, Mr. Walter was Central Business Unit Vice President and General Manager for Coca-Cola Enterprises Inc. in  North
America from November 2008 to October 2010. Prior to joining the Coca-Cola system, he served as President of InBev  USA  from
2006 to 2008 and as Vice President of InBev USA from 2004 to 2006. Mr. Walter started his career in the beverage industry  in
1991 as a member of the E&J Gallo Management Development Program.

Guy  Wollaert, 53, is Senior Vice President and Chief Technical Officer of the Company. Mr. Wollaert joined the Company  in  1992
in Brussels, Belgium as a Project Manager  and has held various positions of increasing responsibility in the technical and supply
chain fields. From 1997  to 1999, he served  as  Technical Director for the Indonesia region based in Jakarta. In 1999, Mr.  Wollaert
relocated to Atlanta where he held the position  of  Value Chain Account Manager for the Asia Pacific region. In late 2000,  he
joined Coca-Cola Tea Products  Co. Ltd. (‘‘CCTPC’’),  a Company subsidiary based in Tokyo. Mr. Wollaert became President  of
CCTPC in January 2002. From 2003  to  2006,  he  was President of Coca-Cola National Beverages Ltd., a national supply
management Company subsidiary that managed  the  Company’s Japan supply business. In 2006, Mr. Wollaert returned to  Atlanta
as Vice President, Global  Supply Chain Development,  and from January 2008 until December 2010, he served as General
Manager, Global Juice Center. Mr. Wollaert was  appointed Chief Technical Officer effective January 2011 and was elected  Senior
Vice President of the Company in February  2011.

All executive officers serve at the pleasure of the Board of Directors. There is no family relationship between any of the  Directors
or executive officers of the  Company.

25

PART II

ITEM 5. MARKET FOR REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER

PURCHASES OF EQUITY SECURITIES

The principal United States market in which the Company’s common stock is listed and traded is the New York Stock Exchange.

The following table sets forth, for the quarterly periods indicated, the high and low market prices per share for the Company’s
common stock, as reported on the New York Stock Exchange composite tape, and dividend per share information:

2012

Fourth quarter
Third quarter
Second quarter1
First quarter1

2011  — As Adjusted1
Fourth quarter
Third quarter
Second quarter
First quarter

Common Stock
Market Prices

High

Low

$ 38.83
40.66
39.10
37.20

$ 35.15
35.89
34.39
33.74

$ 35.58
37.11
35.92
33.29

$ 31.67
31.80
32.22
30.65

Dividends
Declared

$ 0.255
0.255
0.255
0.255

$ 0.235
0.235
0.235
0.235

1 On  July 27, 2012, the Company’s certificate of incorporation was amended to increase the number of authorized shares of common stock  from

5.6 billion to  11.2 billion and effect a two-for-one stock split of  the common stock. The record date for the stock split was July 27, 2012,  and the
additional shares  were distributed on August 10, 2012. Each shareowner of record on the close of business on the record date received one
additional share of common stock for each share held. All per share data presented above reflects the impact of the stock split.

While we have historically paid dividends to holders of our common stock on a quarterly basis, the declaration and payment  of
future dividends will depend on many factors, including, but not limited to, our earnings, financial condition, business development
needs  and regulatory considerations, and is at the discretion of our Board of Directors.

As  of February 25, 2013, there were 243,575 shareowner accounts of record. This figure does not include a substantially  greater
number of ‘‘street name’’ holders or beneficial holders of our common stock, whose shares are held of record by banks, brokers
and other financial institutions.

The information under the principal heading ‘‘EQUITY COMPENSATION PLAN INFORMATION’’ in the Company’s  definitive
Proxy Statement for the Annual Meeting of Shareowners to be held on April 24, 2013, to be filed with the Securities and
Exchange Commission (the ‘‘Company’s 2013 Proxy Statement’’), is incorporated herein by reference.

During the fiscal year ended December 31, 2012, no equity securities of the Company were sold by the Company that were  not
registered under the Securities Act of 1933, as amended.

26

The following table presents information with respect to purchases of common stock of the Company made during the  three
months ended December 31, 2012, by the Company or any ‘‘affiliated purchaser’’ of the Company as defined in Rule 10b-18(a)(3)
under the Exchange Act.

Period

September 29, 2012 through October 26, 2012
October 27, 2012 through November 23, 2012
November 24, 2012 through December 31, 2012

Total

Total Number of
Shares Purchased1

4,241,041
8,326,995
11,936,130

Average
Price Paid
Per Share

$ 37.53
36.88
37.21

24,504,166

$ 37.15

Total Number of
Shares Purchased
as Part of Publicly
Announced Plans2

Maximum  Number of
Shares  That  May
Yet Be Purchased
Under  the Publicly
Announced Plans3

4,240,000
8,134,100
11,930,900

24,305,000

563,008,144
554,874,044
542,943,144

1 The total number  of  shares purchased includes: (i) shares purchased pursuant to the 2006 Plan described in footnote 2 below, and (ii) shares

surrendered to the Company to pay the exercise price and/or to satisfy tax withholding obligations in connection with so-called stock swap  exercises
of employee  stock options and/or the vesting of restricted stock  issued to employees, totaling 1,041 shares, 192,895 shares and 5,230 shares for  the
fiscal  months  of October, November and December 2012, respectively.

2 On  July 20, 2006, we publicly announced that our Board of Directors had authorized a plan (the ‘‘2006 Plan’’) for the Company to purchase up to
300 million shares of our Company’s common stock. This column discloses the number of shares purchased pursuant to the 2006 Plan during the
indicated time periods.

3 On  October 18, 2012,  the Company publicly announced that our Board of Directors had authorized a new plan (the ‘‘2012 Plan’’) for the Company

to purchase up  to 500 million shares of our Company’s common stock. The 2012 Plan will allow the Company to continue repurchasing shares
following the completion of the 2006 Plan. The maximum number of  shares that may yet be purchased under the publicly announced plans reflects
the combined total available under both the 2006 Plan and the 2012 Plan.

27

Performance  Graph

Comparison of Five-Year Cumulative  Total  Return  Among
The  Coca-Cola  Company, the  Peer  Group Index and  the  S&P  500  Index

Total  Return
Stock  Price Plus Reinvested Dividends

$150

$125

$100

$75

$50

12/31/07

12/31/08

12/31/09

12/31/10

12/31/11

12/31/12

The Coca-Cola Company

Peer Group Index

S&P 500 Index

December 31,

The  Coca-Cola Company
Peer Group Index
S&P 500 Index

4MAR201317332708

2007

2008

2009

2010

2011

2012

$ 100
100
100

$

76
76
63

$

99
92
80

$ 118
108
92

$ 129
128
94

$ 137
142
109

The total return assumes that dividends were reinvested quarterly and is based on a $100 investment on December 31,  2007.

The Peer Group Index is a self-constructed peer group of companies that are included in the Dow Jones Food and Beverage
Group and the Dow Jones Tobacco Group of companies, from which the Company has been excluded.

The Peer Group Index consists of the following companies: Altria Group, Inc., Archer-Daniels-Midland Company, B&G
Foods,  Inc., Beam Inc., Brown-Forman Corporation,  Bunge Limited, Campbell Soup Company, Coca-Cola Enterprises, Inc.,
ConAgra Foods, Inc., Constellation Brands,  Inc., Darling International Inc., Dean Foods Company, Dr Pepper Snapple
Group, Inc., Flowers Foods, Inc., Fresh  Del Monte Produce Inc., General Mills, Inc., Green Mountain Coffee Roasters,  Inc.,  H.J.
Heinz Company, The Hain Celestial Group, Inc.,  Herbalife Ltd., The Hershey Company, The Hillshire Brands Company,  Hormel
Foods  Corporation, Ingredion Incorporated, The  J.M.  Smucker Company, Kellogg Company, Kraft Foods Inc., Lancaster  Colony
Corporation, Lorillard, Inc., McCormick & Company,  Inc., Mead Johnson Nutrition Company, Molson Coors Brewing Company,
Mondelez International, Inc.,  Monsanto  Company, Monster Beverage Corporation, PepsiCo, Inc., Philip Morris International  Inc.,
Post Holdings, Inc., Ralcorp Holdings,  Inc., Reynolds American Inc., Smithfield Foods, Inc., TreeHouse Foods, Inc., Tyson
Foods,  Inc. and Universal  Corporation.

Companies included in  the Dow Jones  Food and  Beverage Group and the Dow Jones Tobacco Group change periodically.  This
year, the groups include B&G  Foods,  Inc., The  Hillshire Brands Company, Ingredion Incorporated, Mondelez International,  Inc.
and Post Holdings, Inc., all of which were not  included  in the groups last year. Additionally, this year the groups do not  include
Corn Products International, Inc., Diamond Foods, Inc., Sara Lee Corporation and Tootsie Roll Industries, Inc., all of which were
included in the groups last year.

28

ITEM 6. SELECTED FINANCIAL  DATA

The following selected financial data should be read in conjunction with ‘‘Item 7. Management’s Discussion and Analysis  of
Financial Condition and Results of Operations’’ and consolidated financial statements and notes thereto contained in ‘‘Item  8.
Financial Statements and Supplementary Data’’ of this  report.

Year Ended December 31,

(In millions except per share data)

2012

2011

20101
As Adjusted2,3

2009

2008

SUMMARY OF OPERATIONS
Net operating revenues
Net income attributable to shareowners of The Coca-Cola Company

PER SHARE DATA
Basic net income
Diluted net income
Cash  dividends

BALANCE SHEET DATA
Total assets
Long-term debt

$ 48,017
9,019

$ 46,542
8,584

$ 35,119
11,787

$ 30,990
6,797

$ 31,944
5,819

$

$

2.00
1.97
1.02

1.88
1.85
0.94

$

$

2.55
2.53
0.88

$

1.47
1.46
0.82

1.26
1.25
0.76

$ 86,174
14,736

$ 79,974
13,656

$ 72,921
14,041

$ 48,671
5,059

$ 40,519
2,781

1 Includes the impact of the Company’s acquisition of CCE’s former North America business and the sale of our Norwegian and Swedish bottling

operations  to New CCE. Both of these transactions occurred on October 2, 2010. This information also includes the impact of the deconsolidation
of certain entities, primarily bottling operations, on January 1,  2010, as  a result of the Company’s adoption of new accounting guidance issued by the
Financial Accounting Standards Board (‘‘FASB’’). Refer to Note  1 and Note 2 of Notes to Consolidated Financial Statements.

2 Effective January 1,  2012, the Company elected to change our accounting methodology for determining the market-related value of assets for our
U.S.  qualified defined benefit pension plans. The Company’s change in accounting methodology has been applied retrospectively, and we  have
adjusted all prior period financial information presented herein as required.

3 On  July 27, 2012, the Company’s certificate of incorporation was amended to increase the number of authorized shares of common stock  from

5.6 billion to  11.2 billion and effect a two-for-one stock split of  the common stock. The record date for the stock split was July 27, 2012,  and the
additional shares  were distributed on August 10, 2012. Each shareowner of record on the close of business on the record date received one
additional share of common stock for each share held. All share and  per share data presented herein reflect the impact of the increase in authorized
shares and the stock split, as appropriate.

ITEM 7. MANAGEMENT’S DISCUSSION  AND  ANALYSIS OF  FINANCIAL CONDITION AND RESULTS OF

OPERATIONS

Overview

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (‘‘MD&A’’) is intended  to
help the  reader understand The Coca-Cola Company, our operations and our present business environment. MD&A is  provided
as a supplement to — and should be read in conjunction with — our consolidated financial statements and the accompanying
notes  thereto contained in ‘‘Item 8. Financial Statements and Supplementary Data’’ of this report. This overview summarizes  the
MD&A, which includes the following sections:

(cid:127) Our  Business — a general description of our business and the nonalcoholic beverage segment of the commercial  beverage

industry, our objective, our strategic  priorities, our core capabilities, and challenges and risks of our business.

(cid:127) Critical Accounting Policies and Estimates — a discussion of accounting policies that require critical judgments and

estimates.

(cid:127) Operations Review — an analysis of our Company’s consolidated results of operations for the three years presented in  our
consolidated financial statements. Except to the extent that differences among our operating segments are material  to  an
understanding of our business  as a whole,  we present the discussion in the MD&A on a consolidated basis.

(cid:127) Liquidity, Capital Resources and Financial  Position — an analysis of cash flows; off-balance sheet arrangements and

aggregate contractual obligations; foreign  exchange; the impact of inflation and changing prices; and an overview of
financial position.

29

Our Business

General

The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, primarily sparkling beverages but also  a variety of still beverages such as waters, enhanced waters, juices  and
juice  drinks, ready-to-drink teas and coffees, and energy and sports drinks. We own and market four of the world’s top  five
nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.

We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Of the approximately 57 billion beverage servings of all types
consumed worldwide every day, beverages bearing trademarks owned by or licensed to us account for more than 1.8 billion
servings.

We believe our success depends on our ability to connect with consumers by providing them with a wide variety of choices  to  meet
their desires, needs and lifestyle choices. Our success further depends on the ability of our people to execute effectively,  every  day.

Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and the
talent and strong commitment of our management and associates — to become more competitive and to accelerate growth  in  a
manner that creates value for  our shareowners.

Our Company markets, manufactures and sells:

(cid:127) beverage concentrates, sometimes referred to as ‘‘beverage bases,’’ and syrups, including fountain syrups (we refer  to this

part of our business as our ‘‘concentrate business’’ or ‘‘concentrate operations’’); and

(cid:127) finished sparkling and still beverages (we refer to this part of our business as our ‘‘finished product business’’ or  ‘‘finished

product operations’’).

Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.

In  our  concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling and canning operations (to which we typically refer as our ‘‘bottlers’’ or our ‘‘bottling partners’’). Our bottling partners
either  combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine  the
syrups  with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers  bearing
our trademarks or trademarks licensed to us — such as cans and refillable and nonrefillable glass and plastic bottles —  and are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also  sell
concentrates for fountain beverages to our bottling partners who are typically authorized to manufacture fountain syrups,  which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages  for
immediate consumption, or to fountain wholesalers who in turn sell and distribute the fountain syrups to fountain retailers.

Our finished product operations consist primarily of the production, sales and distribution operations managed by CCR  and  our
Company-owned or -controlled bottling and distribution operations. CCR is included in our North America operating segment,
and our Company-owned or -controlled bottling and distribution operations are included in our Bottling Investments operating
segment. Our finished product operations  generate net operating revenues by selling sparkling beverages and a variety of  still
beverages, such as juices and juice drinks,  energy and sports drinks, ready-to-drink teas and coffees, and certain water products,  to
retailers or to distributors, wholesalers  and  bottling  partners who distribute them to retailers. In addition, in the United States,  we
manufacture fountain syrups and sell  them to fountain retailers such as restaurants and convenience stores who use the  fountain
syrups  to produce beverages  for immediate consumption or to authorized fountain wholesalers or bottling partners who  resell  the
fountain  syrups to fountain retailers.  In  the United States, we authorize wholesalers to resell our fountain syrups through
nonexclusive appointments that neither restrict us  in setting the prices at which we sell fountain syrups to the wholesalers nor
restrict the territories in which  the wholesalers may  resell in the United States.

30

The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished
product operations:

Year Ended December 31,

Concentrate operations1
Finished product operations2,3

Net operating revenues

2012

2011

2010

38% 39% 51%
61
62

49

100% 100% 100%

1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then typically sell

the fountain syrups to wholesalers or directly to fountain retailers.

2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to authorized

fountain wholesalers or bottling partners who resell the fountain syrups  to fountain retailers.

3 Includes net operating revenues related to our acquisition of CCE’s former North America business for the full year in 2012 and 2011. In 2010, the

percentage includes net operating revenues from the date of the CCE acquisition on October 2, 2010.

The following table sets forth the percentage of total worldwide unit case volume related to concentrate operations and  finished
product operations:

Year Ended December 31,

Concentrate operations1
Finished product operations2,3

Total worldwide unit case volume

2012

2011

2010

70% 70% 76%
30
30

24

100% 100% 100%

1 Includes unit case  volume related to concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups.  The

bottlers then typically sell the fountain syrups to wholesalers or  directly to fountain retailers.

2 Includes unit case  volume related to fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain

retailers or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.

3 Includes unit case  volume related to our acquisition of CCE’s former North America business for the full year in 2012 and 2011. In 2010,  the

percentage includes unit case volume from the date of the CCE  acquisition on October 2, 2010.

Acquisition of CCE’s Former North America  Business  and Related  Transactions

Pursuant to the terms of the business separation and merger agreement entered into on February 25, 2010, as amended  (the
‘‘merger agreement’’), on October 2, 2010 (the ‘‘acquisition date’’), we acquired CCE’s former North America business,  consisting
of CCE’s production, sales and distribution operations in the United States, Canada, the British Virgin Islands, the United States
Virgin Islands and the Cayman Islands, and a substantial majority of CCE’s corporate segment. We believe this acquisition  will
result in an evolved franchise system that will enable us to better serve the unique needs of the North American market.  The
creation of a unified operating system will strategically position us to better market and distribute our nonalcoholic beverage
brands in North America.

Under  the terms of the merger agreement, the Company acquired the 67 percent of CCE’s former North America business  that
was not  already owned by the Company for consideration that included: (1) the Company’s 33 percent indirect ownership  interest
in  CCE’s European operations; (2) cash consideration; and (3) replacement awards issued to certain current and former
employees of CCE’s corporate operations and former North America business. At closing, CCE shareowners other than  the
Company exchanged their CCE common stock  for  common stock in a new entity, which was renamed Coca-Cola Enterprises,  Inc.
(which  is referred  to herein as ‘‘New  CCE’’)  and  which continues to hold the European operations held by CCE prior to  the
acquisition. At closing, New  CCE became 100 percent owned by shareowners that held shares of common stock of CCE
immediately prior to the  closing, other than the  Company. As a result of this transaction, the Company does not own any  interest
in New CCE.

As  of October 1, 2010, our Company owned 33 percent of the outstanding common stock of CCE. Based on the closing  price  of
CCE’s  common stock on the last day  of  trading  prior  to the acquisition date, the fair value of our investment in CCE was
$5,373 million, which reflected the fair value  of  our  ownership in both CCE’s European operations and its former North  America
business. We remeasured our equity interest in  CCE to fair value upon the close of the transaction. As a result, we recognized a
gain of  $4,978 million, which was classified in the  line item other income (loss) — net in our consolidated statement of  income.
The gain included a $137  million reclassification adjustment related to foreign currency translation gains recognized upon  the
disposal  of our indirect  investment in  CCE’s  European operations. The Company relinquished its indirect ownership interest  in
CCE’s  European operations to New  CCE as  part  of the consideration to acquire the 67 percent of CCE’s former North  America
business that was not already owned by  the  Company.

31

Although the CCE transaction was structured to be primarily cashless, under the terms of the merger agreement, we agreed  to
assume $8.9 billion of CCE debt. In the event the actual CCE debt on the acquisition date was less than the agreed amount,  we
agreed to make a cash payment to New CCE for the difference. As of the acquisition date, the debt assumed by the Company  was
$7.9  billion. The total cash consideration paid to New CCE as part of the transaction was $1.4 billion, which included $1.0  billion
related to the debt shortfall.

In  contemplation of the closing of our acquisition of CCE’s former North America business, we reached an agreement  with DPS
to distribute certain DPS brands in territories where DPS brands had been distributed by CCE prior to the CCE transaction.
Under  the terms of our agreement with DPS, concurrently with the closing of the CCE transaction, we entered into license
agreements with DPS to distribute Dr Pepper trademark brands in the United States, Canada Dry in the Northeastern  United
States, and Canada Dry and C’ Plus in Canada, and we made a net one-time cash payment of $715 million to DPS. Under  the
license agreements, the Company agreed to meet certain performance obligations to distribute DPS products in retail and
foodservice accounts and vending machines. The license agreements have initial terms of 20 years, with automatic 20-year  renewal
periods unless otherwise terminated under the terms of the agreements. The license agreements replaced agreements between
DPS and CCE existing immediately prior to the completion of the CCE transaction. In addition, we entered into an agreement
with DPS to include Dr Pepper and Diet Dr Pepper in our Coca-Cola Freestyle fountain dispensers in certain outlets throughout
the United States. The Coca-Cola Freestyle agreement has a term of 20 years.

On October 2, 2010, we sold all of our ownership interests in our Norwegian and Swedish bottling operations to New CCE  for
$0.9  billion in cash. In addition, in connection with the acquisition of CCE’s former North America business, we granted  to  New
CCE the right to negotiate the  acquisition  of  our  majority interest in our German bottler at any time from 18 to 39 months after
February 25, 2010, at the then current fair value and subject to terms and conditions as mutually agreed.

The Nonalcoholic Beverage  Segment of the  Commercial  Beverage Industry

We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. We face strong
competition from numerous other general and specialty beverage companies. We, along with other beverage companies,  are
affected by a number of factors, including, but not limited to, cost to manufacture and distribute products, consumer spending,
economic conditions, availability and quality of water, consumer preferences, inflation, political climate, local and national laws
and regulations, foreign currency exchange fluctuations, fuel prices and weather patterns.

Our Objective

Our objective is to use our formidable assets — our brands, financial strength, unrivaled distribution system, global reach,  and the
talent and strong commitment of our management and associates — to achieve long-term sustainable growth. Our vision  for
sustainable growth includes the following:

(cid:127) People: Being a great place to work where people are inspired to be the best they can be.

(cid:127) Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and  needs.

(cid:127) Partners: Nurturing a winning network of partners and building mutual loyalty.

(cid:127) Planet: Being a responsible global citizen that makes a difference.

(cid:127) Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.

(cid:127) Productivity: Managing our people,  time and  money for greatest effectiveness.

Strategic Priorities

We have four strategic priorities designed  to create  long-term sustainable growth for our Company and the Coca-Cola system  and
value  for our shareowners. These strategic priorities  are driving global beverage leadership; accelerating innovation; leveraging  our
balanced geographic portfolio; and leading the Coca-Cola system for growth. To enable the entire Coca-Cola system so  that  we
can deliver on these strategic  priorities, we  must  further enhance our core capabilities of consumer marketing; commercial
leadership; franchise leadership; and  bottling  and distribution operations.

32

Core Capabilities

Consumer Marketing

Marketing investments are designed to enhance consumer awareness of, and increase consumer preference for, our brands.  This
produces long-term growth in unit case volume, per capita consumption and our share of worldwide nonalcoholic beverage  sales.
Through our relationships with our bottling partners and those who sell our products in the marketplace, we create and
implement integrated marketing programs, both globally and locally, that are designed to heighten consumer awareness of and
product appeal for our brands. In developing a strategy for a Company brand, we conduct product and packaging research,
establish brand positioning, develop precise consumer communications and solicit consumer feedback. Our integrated marketing
activities  include, but are not limited to, advertising, point-of-sale merchandising and sales promotions.

We have disciplined marketing strategies that focus on driving volume in emerging markets, increasing our brand value  in
developing markets and growing profit in our developed markets. In emerging markets, we are investing in infrastructure
programs that drive volume through increased access to consumers. In developing markets, where consumer access has  largely
been established, our focus is on differentiating our brands. In our developed markets, we continue to invest in brands  and
infrastructure programs, but at a slower rate than revenue growth.

We are focused on affordability and ensuring we are communicating the appropriate message based on the current economic
environment.

Commercial Leadership

The Coca-Cola system has millions of customers around the world who sell or serve our products directly to consumers.  We  focus
on enhancing value for our customers and providing solutions to grow their beverage businesses. Our approach includes
understanding each customer’s business and needs — whether that customer is a sophisticated retailer in a developed market  or  a
kiosk owner in an  emerging market. We focus on ensuring that our customers have the right product and package offerings  and
the right promotional tools to deliver enhanced value to themselves and the Company. We are constantly looking to build  new
beverage consumption occasions in our customers’ outlets through unique and innovative consumer experiences, product
availability and delivery systems, and beverage merchandising and displays. We participate in joint brand-building initiatives with
our customers in order to drive customer preference for our brands. Through our commercial leadership initiatives, we  embed
ourselves further into our retail customers’ businesses while developing strategies for better execution at the point of sale.

Franchise Leadership

We must continue to improve our franchise leadership capabilities to give our Company and our bottling partners the ability  to
grow  together through shared values, aligned incentives and a sense of urgency and flexibility that supports consumers’ always
changing needs and tastes. The financial health and success of our bottling partners are critical components of the Company’s
success. We work with our bottling partners to identify system requirements that enable us to quickly achieve scale and
efficiencies, and we share best practices throughout the  bottling system. Our system leadership allows us to leverage recent
acquisitions to expand our volume base and enhance margins. With our bottling partners, we work to produce differentiated
beverages and packages that are appropriate for the right channels and consumers. We also design business models for  sparkling
and still beverages in specific markets to ensure that we appropriately share the value created by these beverages with our  bottling
partners. We will continue to build a supply chain network that leverages the size and scale of the Coca-Cola system to  gain  a
competitive advantage.

Bottling and Distribution Operations

Most  of our Company beverage  products  are manufactured, sold and distributed by independent bottling partners. However,  over
the past several years the amount of Company beverage products that are manufactured, sold and distributed by consolidated
bottling and distribution operations has  increased.  We  often acquire bottlers in underperforming markets where we believe  we  can
use our resources  and expertise to improve performance. Owning such a controlling interest enables us to compensate  for  limited
local resources; help focus the  bottler’s sales and marketing programs; assist in the development of the bottler’s business  and
information systems; and establish an appropriate  capital structure for the bottler.

Our Company has a long history of providing world-class customer service, demonstrating leadership in the marketplace  and
leveraging the talent of our global workforce. In addition, we have an experienced bottler management team. All of these  factors
are critical to build upon  as we manage our  growing  bottling and distribution operations.

The Company has a deep  commitment  to continuously improving our business. This includes our efforts to develop innovative
packaging and merchandising solutions  which help drive demand for our beverages and meet the growing needs of our  consumers.
As  we further transform the way we go  to  market,  the Company continues to seek out ways to be more efficient.

33

Challenges and Risks

Being  global provides unique opportunities for our Company. Challenges and risks accompany those opportunities. Our
management has identified certain challenges and risks that demand the attention of the nonalcoholic beverage segment  of  the
commercial beverage industry and our Company. Of these, five key challenges and risks are discussed below.

Obesity and Inactive Lifestyles

Increasing concern among consumers, public health professionals and government agencies of the potential health problems
associated with obesity and inactive lifestyles represents a significant challenge to our industry. We recognize that obesity  is  a
complex public health problem and are committed to being a part of the solution. This commitment is reflected through  our
broad portfolio, with a beverage to suit every caloric and hydration need.

All of our beverages can be consumed as part of a balanced diet. Consumers who want to reduce the calories they consume  from
beverages can choose from our continuously expanding portfolio of more than 800 low- and no-calorie beverages, nearly
25 percent of our global portfolio, as well as our regular beverages in smaller portion sizes. We believe in the importance  and
power of ‘‘informed choice,’’ and we continue to support the fact-based nutrition labeling and education initiatives that  encourage
people to live active, healthy lifestyles. Our commitment also includes creating and adhering to responsible policies in schools  and
in  the marketplace; supporting programs to encourage physical activity and promote nutrition education; and continuously  meeting
changing consumer needs through beverage innovation, choice and variety. We recognize the health of our business is interwoven
with the well-being of our consumers, our employees and the communities we serve, and we are working in cooperation  with
governments, educators and consumers.

Water Quality and Quantity

Water quality and quantity is an issue that increasingly requires our Company’s attention and collaboration with other companies,
suppliers, governments, nongovernmental organizations and communities where we operate. Water is the main ingredient in
substantially all of our products and is needed to produce the agricultural ingredients on which our business relies. It also  is
critical  to the prosperity of the communities we serve. Today, water is a limited natural resource facing unprecedented  challenges
from overexploitation, flourishing food demand, increasing pollution, poor management and the effects of climate change.

Our Company has a robust water stewardship and management program and continues to work to improve water use efficiency,
treat wastewater prior to discharge and to achieve our goal of replenishing the water that we and our bottling partners  source and
use in our finished products. We regularly assess the specific water-related risks that we and many of our bottling partners  face
and have implemented a formal water risk management program. We are actively collaborating with other companies,
governments, nongovernmental organizations and communities to advocate for needed water policy reforms and action  to protect
water availability and quality around the world. We are working with our global partners to develop sustainability-related  water
projects. We are encouraging improved water efficiency and conservation efforts throughout our system. Through these  integrated
programs, we believe that our Company is in an excellent position to leverage the water-related knowledge we have developed  in
the communities we serve — through source water availability assessments, water resource management, water treatment,
wastewater treatment systems, and models for working with communities and partners in addressing water and sanitation  needs.
As  demand for water continues to increase around the world, we expect commitment and continued action on our part  will  be
crucial  to the successful long-term stewardship of this critical natural resource.

Evolving Consumer Preferences

Consumers want more choices. We are impacted  by  shifting consumer demographics and needs, on-the-go lifestyles, aging
populations in developed  markets and consumers  who are empowered with more information than ever. We are committed  to
generating new avenues for growth through our core brands with a focus on diet and light products, innovative packaging,  and
ingredient and packaging material education  efforts. We are also committed to continuing to expand the variety of choices we
provide to consumers to meet their needs, desires  and lifestyle choices.

Increased Competition and Capabilities in  the  Marketplace

Our Company is facing strong  competition  from some well-established global companies and many local participants. We  must
continue to strengthen our capabilities in  marketing  and innovation in order to maintain our brand loyalty and market  share  while
we selectively expand into  other profitable  segments of the nonalcoholic beverage segment of the commercial beverage  industry.

34

Food Security

Increased demand for commodities and decreased agricultural productivity in certain regions of the world as a result of  changing
weather patterns may limit availability or increase the cost of key agricultural commodities, such as sugarcane, corn, beets,  citrus,
coffee and tea, which are important sources of ingredients for our products, and could impact the food security of communities
around  the world.  We are committed to implementing programs focused on economic opportunity and environmental
sustainability designed to help address these agricultural challenges. Through joint efforts with farmers, communities, bottlers,
suppliers and key partners, as well as our increased and continued investment in sustainable agriculture, we can together  help
make  a strategic impact on food security.

All of these challenges and risks — obesity and inactive lifestyles, water quality and quantity, evolving consumer preferences,
increased competition and capabilities in the marketplace, and food security — have the potential to have a material adverse
effect on the nonalcoholic beverage segment of the commercial beverage  industry and on our Company; however, we believe  our
Company is well positioned to appropriately address these challenges and risks.

See also ‘‘Item 1A. Risk Factors’’ in Part I of this report for additional information about risks and uncertainties facing  our
Company.

Critical Accounting Policies  and Estimates

Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United
States, which require management to make estimates, judgments and assumptions that affect the amounts reported in our
consolidated financial statements and accompanying notes. We believe our most critical accounting policies and estimates relate  to
the following:

(cid:127) Principles of Consolidation

(cid:127) Purchase Accounting for Acquisitions

(cid:127) Recoverability of Noncurrent Assets

(cid:127) Pension Plan Valuations

(cid:127) Revenue Recognition

(cid:127) Income Taxes

Management has discussed the development, selection and disclosure of critical accounting policies and estimates with the  Audit
Committee of the  Company’s Board of Directors. While our estimates and assumptions are based on our knowledge of  current
events and actions we may undertake in the future, actual results may ultimately differ from these estimates and assumptions.  For
a discussion of the Company’s significant accounting policies, refer to Note 1 of Notes to Consolidated Financial Statements.

Principles of Consolidation

Our Company consolidates all entities that we control by ownership of a majority voting interest as well as VIEs for which  our
Company is the primary beneficiary. Generally, we consolidate only business enterprises that we control by ownership of  a
majority  voting interest. However, there are situations in which consolidation is required even though the usual condition  of
consolidation (ownership of a majority voting interest) does not apply. Generally, this occurs when an entity holds an interest  in
another business enterprise that was achieved through arrangements that  do not involve voting interests, which results in  a
disproportionate relationship between  such  entity’s voting interests in, and its exposure to the economic risks and potential
rewards of, the other business enterprise. This disproportionate relationship results in what is known as a variable interest, and  the
entity in which we have the variable interest is referred to as a ‘‘VIE.’’ An enterprise must consolidate a VIE if it is determined  to
be the primary beneficiary of the VIE.  The primary  beneficiary has both (a) the power to direct the activities of the VIE  that
most  significantly impact the entity’s  economic  performance, and (b) the obligation to absorb losses or the right to receive  benefits
from the VIE that could  potentially be significant to  the VIE.

Our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which we  were
not determined to be the primary beneficiary. Our  variable interests in these VIEs primarily relate to profit guarantees  or
subordinated financial support.  Refer to Note  11 of Notes to Consolidated Financial Statements. Although these financial
arrangements resulted in us  holding variable interests in these entities, they did not empower us to direct the activities  of  the
VIEs that most significantly impact the VIEs’ economic performance. Our Company’s investments, plus any loans and
guarantees, related to these  VIEs totaled  $1,776  million and $1,183 million as of December 31, 2012 and 2011, respectively,

35

representing our maximum exposures to loss. The Company’s investments, plus any loans and guarantees, related to these  VIEs
were not significant to the Company’s consolidated financial statements.

In  addition, our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for  which we
were determined to be the primary beneficiary. As a result, we have consolidated these entities. Our Company’s investments,  plus
any loans and guarantees, related to these VIEs totaled $234 million and $199 million as of December 31, 2012 and 2011,
respectively, representing our maximum exposures to loss. The assets and liabilities of VIEs for which we are the primary
beneficiary were not significant to the Company’s consolidated financial statements.

Creditors of our VIEs do not have recourse against the general credit of the Company, regardless of whether they are  accounted
for as consolidated entities.

Purchase Accounting for Acquisitions

The Company applies the acquisition method of accounting in a business combination. In general, this methodology requires
companies to record assets acquired and liabilities assumed at their respective fair market values at the date of acquisition. We
estimate fair value using the exit price approach, which  is defined as the price that would be received if we sold an asset  or paid
to transfer a liability in an orderly market. The value of an exit price is determined from the viewpoint of all market participants
as a whole and may result in the Company valuing assets at a fair value that is not reflective of our intended use of the  assets.
Any amount of the purchase price paid that is in excess of the estimated fair values of net assets acquired is recorded in the line
item  goodwill in our consolidated balance  sheets. Management’s judgment is used to determine the estimated fair values  assigned
to assets acquired and liabilities assumed, as well as asset lives for property, plant and equipment and amortization periods  for
intangible assets, and can materially affect the Company’s results of operations.

Transaction costs, as well as costs to reorganize acquired companies, are expensed as incurred in the Company’s consolidated
statements of income.

On October 2, 2010, the Company acquired CCE’s former North America business and recorded total assets of $22.2 billion  as  of
the acquisition date. The assets we acquired included a material amount of intangible assets that were subject to the significant
estimates  described above. During our purchase accounting measurement period, which concluded during the third quarter of
2011, the Company made adjustments to certain amounts that resulted in a final balance of $22.0 billion of total assets  being
recorded in our consolidated balance sheets related to the CCE acquisition. Refer to the heading ‘‘Recoverability of Noncurrent
Assets’’ below and Note 2 of Notes to Consolidated Financial Statements for further information related to this acquisition.

Recoverability of Noncurrent Assets

We perform recoverability and impairment tests of noncurrent assets in accordance with accounting principles generally  accepted
in  the United States. For certain assets, recoverability and/or impairment tests are required only when conditions exist that
indicate the carrying value may not be recoverable. For other assets, impairment tests are required at least annually, or  more
frequently, if events or circumstances indicate that an asset may be impaired.

Our equity method investees also perform such recoverability and/or impairment tests. If an impairment charge is recorded  by  one
of our equity method investees, the Company records its proportionate share of such charge as a reduction of equity income
(loss)  —  net in our consolidated statements of income. However, the actual amount we record with respect to our proportionate
share of such charges may be impacted by items such as basis differences, deferred taxes and deferred gains.

Management’s assessments of the recoverability and  impairment tests of noncurrent assets involve critical accounting estimates.
These  estimates require significant management  judgment, include inherent uncertainties and are often interdependent;  therefore,
they do not change in isolation. Factors  that management must estimate include, among others, the economic life of the  asset,
sales  volume, pricing, cost of raw materials, delivery costs, inflation, cost of capital, marketing spending, foreign currency exchange
rates,  tax rates, capital spending and  proceeds  from the sale of assets. These factors are even more difficult to predict when global
financial markets are highly volatile. The estimates  we use when assessing the recoverability of noncurrent assets are consistent
with those we use in our internal planning.  When performing impairment tests, we estimate the fair values of the assets  using
management’s best assumptions, which  we believe would be consistent with what a hypothetical marketplace participant  would  use.
Estimates and assumptions  used in these  tests are evaluated and updated as appropriate. The variability of these factors  depends
on a number of  conditions, including  uncertainty  about future events, and thus our accounting estimates may change from  period
to period. If other assumptions and estimates had been  used when these tests were performed, impairment charges could have
resulted.  As mentioned above, these factors do not  change in isolation and, therefore, we do not believe it is practicable  or
meaningful to present the  impact of changing a  single factor. Furthermore, if management uses different assumptions or  if
different conditions occur  in  future periods, future  impairment charges could result. Refer to the heading ‘‘Operations  Review’’
below for additional information related to  our present business environment.

36

Certain  factors discussed above are impacted by our current business environment and are discussed throughout this report,  as
appropriate.

Our Company faces many uncertainties and risks related to various economic, political and regulatory environments in  the
countries in which we operate, particularly in developing or emerging markets. Refer to the heading ‘‘Our Business — Challenges
and Risks’’ above and ‘‘Item 1A. Risk Factors’’ in Part I of this report. As a result, management must make numerous
assumptions which involve a significant amount of judgment when completing recoverability and impairment tests of noncurrent
assets in various regions around the world.

Investments in Equity and  Debt Securities

The carrying values of our investments in equity securities are determined using the equity method, the cost method or  the  fair
value  method. We account for investments in companies that we do not control or account for under the equity method either at
fair value or under the cost method, as applicable. Investments in equity securities are carried at fair value, if the fair value  of the
security is readily determinable. Equity investments carried at fair value are classified as either trading or available-for-sale
securities. Realized and unrealized gains and losses on trading securities and realized gains and losses on available-for-sale
securities are included in net income. Unrealized gains and losses, net of deferred taxes, on available-for-sale securities  are
included in our consolidated balance sheets as a component of accumulated other comprehensive income (loss) (‘‘AOCI’’).  Trading
securities are reported as either marketable securities or other assets in our consolidated balance sheets. Securities classified  as
available-for-sale are reported as either marketable securities or other investments in our consolidated balance sheets, depending
on the length of time we intend to hold the investment. Investments in equity securities that do not qualify for fair value
accounting are accounted for under the cost method. In accordance with the cost method, our initial investment is recorded at
cost and we record dividend income when applicable dividends are declared. Cost method investments are reported as  other
investments in our consolidated balance sheets.

Our investments in debt securities are carried at either amortized cost or fair value. Investments in debt securities that  the
Company has the positive intent and ability to hold to maturity are carried at amortized cost and classified as held-to-maturity.
Investments in debt securities that are not classified as held-to-maturity are carried at fair value and classified as either  trading  or
available-for-sale.

The following table presents the carrying values of our investments in equity and debt securities (in millions):

December 31,  2012

Equity  method investments
Securities classified as available-for-sale
Securities classified as trading
Cost  method investments

Total

* Accounts for  less than 1 percent of the Company’s total assets.

Carrying
Value

Percentage
of Total
Assets

$

9,216
4,593
266
145

$ 14,220

11%
5
*
*

17%

Investments classified as trading securities are not assessed for impairment, since they are carried at fair value with the  change  in
fair value included in net income. We review  our  investments in equity and debt securities that are accounted for using  the  equity
method  or cost method  or that are classified  as  available-for-sale or held-to-maturity each reporting period to determine whether
a significant event or change in circumstances  has occurred that may have an adverse effect on the fair value of each investment.
When such events or changes occur,  we evaluate the fair value compared to our cost basis in the investment. We also perform this
evaluation every reporting period for  each  investment for which our cost basis has exceeded the fair value in the prior period.  The
fair values of most of our Company’s  investments in publicly traded companies are often readily available based on quoted  market
prices. For investments in nonpublicly traded companies, management’s assessment of fair value is based on valuation
methodologies including discounted cash flows,  estimates of sales proceeds and appraisals, as appropriate. We consider  the
assumptions that we believe  hypothetical  marketplace  participants would use in evaluating estimated future cash flows when
employing the discounted  cash flow or estimates of sales proceeds valuation methodologies. The ability to accurately predict  future
cash  flows, especially in developing and emerging markets, may impact the determination of fair value.

In  the event the fair value of an investment  declines  below our cost basis, management is required to determine if the  decline in
fair value is other  than temporary. If management determines the decline is other than temporary, an impairment charge  is
recorded. Management’s assessment  as  to  the  nature of a decline in fair value is based on, among other things, the length  of  time
and the extent to which the market value  has  been less than our cost basis, the financial condition and near-term prospects

37

of the  issuer, and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated
recovery in market value.

In  2012, the Company recognized impairment charges of $16 million as a result of the other-than-temporary decline in the  fair
values of certain cost method investments. These impairment charges were recorded in the line item other income (loss)  —  net  in
our consolidated statement of income and impacted the Corporate operating segment. Refer to the heading ‘‘Operations
Review — Other Income (Loss) — Net’’ below as well as Note 16 and Note 17 of Notes to Consolidated Financial Statements.

In  2011, the Company recognized impairment charges of $17 million as a result of the other-than-temporary decline in the  fair
values of certain available-for-sale securities. In addition, the Company recognized charges of $41 million during 2011 related  to
the impairment of  an investment in an entity accounted for under the equity method of accounting. These impairment  charges
were recorded in the line item other income (loss) — net in our consolidated statement of income and impacted the Corporate
operating segment. Refer to the heading ‘‘Operations Review — Other Income (Loss) — Net’’ below as well as Note 16  and
Note 17 of Notes to Consolidated Financial Statements.

In  2010, the Company recognized impairment charges of $41 million as a result of the other-than-temporary decline in the  fair
values of certain available-for-sale securities and an equity method investment. These impairment charges were recorded  in  the
line item other income (loss) — net in our consolidated statement of income and impacted the Bottling Investments and
Corporate operating segments. Refer to the heading ‘‘Operations Review — Other Income (Loss) — Net’’ below as well  as
Note 16 and Note 17 of Notes to Consolidated Financial Statements.

The following table presents  the difference between calculated fair values, based on quoted closing prices of publicly traded
shares,  and our Company’s cost basis in publicly traded bottlers accounted for as equity method investments (in millions):

December 31,  2012

Coca-Cola FEMSA, S.A.B. de C.V.
Coca-Cola Amatil Limited
Coca-Cola Hellenic Bottling Company S.A.
Coca-Cola ˙I¸cecek A.¸S.
Embotelladora Andina S.A.
Coca-Cola Central Japan Co., Ltd.
Coca-Cola Bottling Co. Consolidated
Mikuni Coca-Cola Bottling Co., Ltd.

Total

Other Assets

$

Fair
Value

8,601
3,133
1,865
1,055
787
188
165
106

Carrying

Value Difference

$ 2,074
1,125
1,368
215
389
176
84
105

$

6,527
2,008
497
840
398
12
81
1

$ 15,900

$ 5,536

$ 10,364

Our Company invests in infrastructure programs with our bottlers that are directed at strengthening our bottling system  and
increasing unit case volume. Additionally, our Company advances payments to certain customers to fund future marketing
activities  intended to generate profitable volume and expenses such payments over the periods benefited. Advance payments  are
also made to certain customers for distribution rights. Payments under these programs are generally capitalized and reported  in
the line items prepaid expenses and other assets or other assets, as appropriate, in our consolidated balance sheets. When  facts
and circumstances  indicate that the carrying value  of these assets (or asset groups) may not be recoverable, management assesses
the recoverability of the carrying value  by  preparing estimates of sales volume and the resulting gross profit and cash flows. These
estimated future cash flows are consistent  with  those  we use in our internal planning. If the sum of the expected future  cash  flows
(undiscounted and without interest charges) is less than the carrying amount, we recognize an impairment loss. The impairment
loss  recognized is the amount  by which  the  carrying amount exceeds the fair value.

As  a  result of our  acquisition of CCE’s  former  North  America business, the Company recorded charges of $266 million  related  to
preexisting relationships during the year  ended  December 31, 2010. These charges were primarily related to the write-off  of  our
investment in infrastructure  programs with CCE. Our investment in these infrastructure programs with CCE did not meet  the
criteria to be recognized as an asset  subsequent to  the acquisition. Refer to Note 2 and Note 6 of Notes to Consolidated  Financial
Statements.

38

Property, Plant and Equipment

As  of December 31, 2012, the carrying value of our property, plant and equipment, net of depreciation, was $14,476 million,  or
17 percent of our total assets. Certain events or changes in circumstances may indicate that the recoverability of the carrying
amount or remaining useful life of property, plant and equipment should be assessed, including, among others, the manner  or
length  of time in which the Company intends to use the asset, a significant decrease in market value, a significant change  in  the
business climate in a particular market, or a current period operating or cash flow loss combined with historical losses or
projected future losses. When such events or changes in circumstances are present and an impairment review is performed,  we
estimate the future cash flows expected to result from the use of the asset (or asset group) and its eventual disposition.  These
estimated future cash flows are consistent with those we use in our internal planning. If the sum of the expected future  cash  flows
(undiscounted and without interest charges) is less than the carrying amount, we recognize an impairment loss. The impairment
loss  recognized is the amount by which the carrying amount exceeds the fair value. We use a variety of methodologies to
determine the fair value of property, plant and equipment, including appraisals and discounted cash flow models, which are
consistent with the assumptions we believe hypothetical marketplace participants would use.

Goodwill, Trademarks and Other  Intangible  Assets

Intangible assets are classified into one of three categories: (1) intangible assets with definite lives subject to amortization,
(2) intangible assets with indefinite lives not subject to amortization and (3) goodwill. For intangible assets with definite  lives,  tests
for impairment must be performed if conditions exist that indicate the carrying value may not be recoverable. For intangible  assets
with indefinite lives and goodwill, tests  for  impairment must be performed at least annually or more frequently if events  or
circumstances indicate that assets might be impaired. The following table presents the carrying values of intangible assets  included
in  our consolidated balance sheet (in millions):

December 31,  2012

Goodwill
Bottlers’ franchise rights  with indefinite lives
Trademarks with indefinite  lives
Definite-lived intangible assets, net
Other intangible assets not  subject to  amortization

Total

* Accounts for  less than 1 percent of the Company’s total assets.

Carrying
Value

$ 12,255
7,405
6,527
1,039
111

$ 27,337

Percentage
of Total
Assets

14%
9
8
1
*

32%

When facts and circumstances indicate that the carrying value of definite-lived intangible assets may not be recoverable,
management assesses the recoverability of the carrying value by preparing estimates of sales volume and the resulting gross  profit
and cash flows. These estimated future cash flows are consistent with those we use in our internal planning. If the sum  of  the
expected future cash flows (undiscounted and without interest charges) is less than the carrying amount of the asset (or  asset
group), we recognize an impairment loss. The impairment loss recognized is the amount by which the carrying amount  exceeds  the
fair value. We use a variety of methodologies to determine the fair value  of these assets, including discounted cash flow  models,
which are consistent with the assumptions we believe hypothetical marketplace participants would use.

We test  intangible assets determined to have indefinite  useful lives, including trademarks, franchise rights and goodwill,  for
impairment annually, or more  frequently  if  events  or  circumstances indicate that assets might be impaired. Our Company
performs these annual impairment reviews  as  of  the  first day of our third fiscal quarter. We use a variety of methodologies in
conducting impairment assessments of indefinite-lived intangible assets, including, but not limited to, discounted cash flow  models,
which are based on the assumptions  we  believe hypothetical marketplace participants would use. For indefinite-lived intangible
assets, other than goodwill, if the carrying amount  exceeds the fair value, an impairment charge is recognized in an amount  equal
to that  excess.

The Company has the option to perform a  qualitative  assessment of indefinite-lived intangible assets, other than goodwill,  prior  to
completing the impairment  test described above.  The Company must assess whether it is more likely than not that the  fair  value
of the  intangible asset is less than its  carrying  amount. If the Company concludes that this is the case, it must perform the  testing
described above. Otherwise, the Company  does  not  need to perform any further assessment. During 2012, the Company only
performed qualitative assessments on  less  than  10  percent of our indefinite-lived intangible assets balance.

39

We perform impairment tests of goodwill at our reporting unit level, which is one level below our operating segments. Our
operating segments are primarily based on geographic responsibility, which is consistent with the way management runs  our
business. Our operating segments are subdivided into smaller geographic regions or territories that we sometimes refer  to  as
‘‘business units.’’ These business units are also our reporting units. The Bottling Investments operating segment includes all
Company-owned or consolidated bottling operations, regardless of geographic location, except for bottling operations managed  by
CCR, which are included in our North America operating segment. Generally, each Company-owned or consolidated bottling
operation within our Bottling Investments operating segment is its own reporting unit. Goodwill is assigned to the reporting  unit
or units that benefit from the synergies arising from each business combination.

The goodwill impairment test consists of a two-step process, if necessary. The first step is to compare the fair value of a reporting
unit to its carrying value, including goodwill. We typically use discounted cash flow models to determine the fair value of  a
reporting unit. The assumptions used in these models are consistent with those we believe hypothetical marketplace participants
would use. If the fair value of the reporting unit is less  than its carrying value, the second step of the impairment test must  be
performed in order to determine the amount of impairment loss, if any. The second step compares the implied fair value  of  the
reporting unit’s goodwill with the carrying amount of that goodwill. If the carrying amount of the reporting unit’s goodwill  exceeds
its  implied fair value, an impairment charge is recognized in an amount equal to that excess. The loss recognized cannot  exceed
the carrying amount of goodwill.

The Company has the option to perform a qualitative assessment of goodwill prior to completing the two-step process  described
above to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount,
including goodwill and other intangible  assets. If  the  Company concludes that this is the case, it must perform the two-step
process.  Otherwise, the Company will forego the two-step process and does not need to perform any further testing. During  2012,
the Company only performed qualitative assessments on less than 10 percent of our consolidated goodwill balance.

Intangible assets acquired in recent transactions are naturally more susceptible to impairment, primarily due to the fact  that they
are recorded at fair value based on recent operating plans and macroeconomic conditions present at the time of acquisition.
Consequently, if operating results and/or macroeconomic conditions deteriorate shortly after an acquisition, it could result  in  the
impairment of the acquired assets. A deterioration of macroeconomic conditions may not only negatively impact the estimated
operating cash flows used in our cash flow models, but may also negatively impact other assumptions used in our analyses,
including, but not limited to, the estimated cost of capital and/or discount rates. Additionally, as discussed above, in accordance
with accounting principles generally accepted in the United States, we are required to ensure that assumptions used to  determine
fair value in our analyses are consistent with the assumptions a hypothetical marketplace participant would use. As a result,  the
cost of capital and/or discount rates used in our analyses may increase or decrease based on market conditions and trends,
regardless of whether our Company’s actual cost of capital has changed. Therefore, if the cost of capital and/or discount  rates
change, our Company may recognize an impairment of an intangible asset in spite of realizing actual cash flows that are
approximately equal to, or greater than, our previously forecasted amounts.

As  of our most recent annual impairment review, the Company had no significant impairments of its intangible assets, individually
or in the aggregate. In addition, as of December 31, 2012, we did not have any reporting unit with a material amount of goodwill
for which it is reasonably likely that it will fail step one of a goodwill impairment test in the near term. However, if
macroeconomic conditions worsen, it is possible that we may experience significant impairments of some of our intangible  assets,
which would require us to recognize impairment charges. Management will continue to monitor the fair value of our intangible
assets in future periods.

We acquired CCE’s former  North America business on  October 2, 2010, which resulted in the Company recording $14,327 million
of intangible assets, including goodwill. Refer to  Note 2 of Notes to Consolidated Financial Statements. The acquired intangible
assets included $5,850 million of bottler franchise  rights, which consisted of $5,200 million of franchise rights with indefinite  lives
and $650 million of franchise rights with definite  lives.  The franchise rights with indefinite lives represent franchise rights  that had
previously provided CCE with  exclusive and  perpetual rights to manufacture and/or distribute certain beverages in specified
territories. The franchise  rights with definite  lives relate to franchise rights that had previously provided CCE with exclusive  rights
to manufacture and/or distribute certain  beverages  in specified territories for a finite period of time and, therefore, have been
classified as definite-lived intangible  assets.

The Company recorded $8,050  million  of  goodwill  in connection with this acquisition that was assigned to the North America
operating segment, of which $170 million has been, and will continue to be, amortized for tax purposes. This goodwill is  primarily
related to synergistic value created from  having a  unified operating system that will strategically position us to better market  and
distribute our nonalcoholic beverage  brands  in  North  America. It also includes certain other intangible assets that do not  qualify
for separate recognition, such  as an assembled  workforce.

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Pension Plan Valuations

Our Company sponsors and/or contributes to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We also sponsor nonqualified, unfunded defined benefit pension plans for certain associates  and
participate in multi-employer pension plans in the United States. In addition, our Company and its subsidiaries have various
pension plans and other forms of postretirement arrangements outside the United States.

Management is required to make certain critical estimates related to actuarial assumptions used to determine our pension  expense
and related obligation. We believe the most critical assumptions are related to (1) the discount rate used to determine the present
value  of the liabilities and (2) the expected long-term rate of return on plan assets. All of our actuarial assumptions are  reviewed
annually. Changes in these assumptions could have a material impact on the measurement of our pension expense and  related
obligation.

At each measurement date, we determine the discount rate by reference to rates of high-quality, long-term corporate bonds  that
mature in a pattern similar to the future payments we anticipate making under the plans. As of December 31, 2012 and  2011,  the
weighted-average discount rate used to compute our benefit obligation was 4.00 percent and 4.75 percent, respectively.

The expected long-term rate of return on plan assets is based upon the long-term outlook of our investment strategy as  well  as
our historical returns and volatilities for each asset class. We also review current levels of interest rates and inflation to assess the
reasonableness of  our long-term rates. Our pension plan investment objective is to ensure all of our plans have sufficient  funds  to
meet their benefit obligations when they become due. As a result, the Company periodically revises asset allocations, where
appropriate, to improve returns and manage  risk.  The  weighted-average expected long-term rate of return used to calculate  our
net periodic benefit cost was 8.25 percent in 2012 and 2011.

In  2012, the Company’s total pension expense related to defined benefit plans was $251 million. In 2013, we expect our total
pension expense to be approximately $191 million. The anticipated decrease is primarily due to approximately $640 million of
contributions the Company expects to make to various plans in 2013 as well as the impact of favorable returns on plan  assets  in
2012. The favorable impact of these items will be partially offset by the unfavorable impact of a decrease in the weighted-average
discount rate used to calculate the Company’s benefit obligation. The estimated impact of an additional 50-basis-point decrease  in
the discount rate on our 2013 pension expense is an increase to our pension expense of approximately $47 million. Additionally,
the estimated impact of a 50-basis-point decrease in the expected long-term rate of return on plan assets on our 2013 pension
expense is an increase to our pension expense of approximately $29 million.

The sensitivity information provided above is based only on changes to the actuarial assumptions used for our U.S. pension  plans.
As  of December 31, 2012, the Company’s primary U.S.  plan represented 59 percent and 64 percent of the Company’s consolidated
projected pension benefit obligation and pension assets, respectively. Refer to Note 13 of Notes to Consolidated Financial
Statements for additional information about our pension plans and related actuarial assumptions.

Revenue Recognition

We recognize revenue when persuasive evidence of an arrangement exists, delivery of products has occurred, the sales price is
fixed or determinable, and collectibility is reasonably assured. For our Company, this generally means that we recognize  revenue
when title to our products is transferred to our bottling partners, resellers or other customers. Title usually transfers upon
shipment to or receipt at our customers’ locations, as determined by the specific sales terms of each transaction. Our sales  terms
do  not allow for a right of return except for matters related to any manufacturing defects on our part.

Our customers can earn certain incentives  which  are included in deductions from revenue, a component of net operating  revenues
in  our consolidated statements of income.  These  incentives include, but are not limited to, cash discounts, funds for promotional
and marketing activities, volume-based  incentive programs and support for infrastructure programs. Refer to Note 1 of  Notes  to
Consolidated Financial Statements. The  aggregate deductions from revenue recorded by the Company in relation to these
programs, including amortization expense on infrastructure programs, were $6.1 billion, $5.8 billion and $5.0 billion in 2012, 2011
and 2010, respectively. In  preparing the  financial  statements, management must make estimates related to the contractual  terms,
customer performance and  sales volume to determine the total amounts recorded as deductions from revenue. Management also
considers past results in making such  estimates.  The actual amounts ultimately paid may be different from our estimates.  Such
differences are recorded  once they have  been  determined and have historically not been significant.

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Income Taxes

Our annual tax rate is based on our income, statutory tax rates and tax planning opportunities available to us in the various
jurisdictions in which we operate. Significant judgment is required in determining our annual tax expense and in evaluating  our  tax
positions. We establish reserves to remove some or all of the tax benefit of any of our tax positions at the time we determine that
the positions become uncertain based upon one of the following: (1) the tax position is not ‘‘more likely than not’’ to be  sustained,
(2) the tax position is ‘‘more likely than not’’ to be sustained, but for a lesser amount, or (3) the tax position is ‘‘more likely  than
not’’  to be sustained, but not in the financial period in which the tax position was originally taken. For purposes of evaluating
whether or not a tax position is uncertain, (1) we presume the tax position will be examined by the relevant taxing authority  that
has full knowledge of all relevant information, (2) the technical merits of a tax position are derived from authorities such as
legislation and statutes, legislative intent, regulations, rulings and case law and their applicability to the facts and circumstances  of
the tax position, and (3) each tax position is evaluated without considerations of the possibility of offset or aggregation  with  other
tax positions taken. We adjust these reserves, including  any impact on the related interest and penalties, in light of changing  facts
and circumstances, such as the progress of a tax audit. Refer to the heading ‘‘Operations Review — Income Taxes’’ below  and
Note 14 of Notes to Consolidated Financial Statements.

A  number of years may elapse before a particular matter for which we have established a reserve is audited and finally  resolved.
The number of years with open tax audits varies depending on the tax jurisdiction. The tax benefit that has been previously
reserved because of a failure to meet the ‘‘more likely than not’’ recognition threshold would be recognized in our income  tax
expense in the first interim period when the uncertainty disappears under any one of the following conditions: (1) the tax  position
is ‘‘more likely than not’’ to be sustained, (2) the tax position, amount, and/or timing is ultimately settled through negotiation or
litigation, or (3) the statute of limitations for the tax position has expired. Settlement of any particular issue would usually  require
the use of cash.

Tax law requires items to be included in the tax return at different times than when these items are reflected in the consolidated
financial statements. As a result, the annual tax rate reflected in our consolidated financial statements is different from  that
reported in our tax return (our cash tax rate). Some of  these differences are permanent, such as expenses that are not  deductible
in  our tax return, and some differences reverse over time, such as depreciation expense. These timing differences create  deferred
tax assets and liabilities. Deferred tax assets and liabilities are determined based on temporary differences between the  financial
reporting and tax bases of assets and liabilities. The tax rates used to determine deferred tax assets or liabilities are the  enacted
tax rates in effect for the year and manner in which the differences are expected to reverse. Based on the evaluation of  all
available information, the Company recognizes future tax benefits, such as net operating loss carryforwards, to the extent  that
realizing these benefits is considered more likely than not.

We evaluate our ability to realize the tax benefits associated with deferred tax assets by analyzing our forecasted taxable  income
using both historical and projected future operating results; the reversal of existing taxable temporary differences; taxable  income
in  prior carryback years (if permitted); and the availability of tax planning strategies. A valuation allowance is required  to be
established unless  management determines that it is more likely than not that the Company will ultimately realize the tax  benefit
associated with a deferred tax asset. As of December 31, 2012, the Company’s valuation allowances on deferred tax assets  were
$487 million and primarily related to uncertainties regarding the future realization of recorded tax benefits on tax loss
carryforwards generated in various jurisdictions. Current evidence does not suggest we will realize sufficient taxable income  of  the
appropriate character within the carryforward period to allow us to realize these deferred tax benefits. If we were to identify  and
implement tax planning strategies to recover these deferred tax assets or generate sufficient income of the appropriate  character
in  these jurisdictions in the future, it could lead to the reversal of these valuation allowances and a reduction of income  tax
expense. The Company believes it will  generate  sufficient future taxable income to realize the tax benefits related to the  remaining
net deferred tax assets in  our consolidated  balance  sheets.

The Company does not record a U.S. deferred  tax  liability for the excess of the book basis over the tax basis of its investments  in
foreign corporations to  the extent that the basis  difference results from earnings that meet the indefinite reversal criteria. These
criteria are met  if the foreign  subsidiary  has  invested, or will invest, the undistributed earnings indefinitely. The decision as  to  the
amount of undistributed earnings that the Company  intends to maintain in non-U.S. subsidiaries takes into account items
including, but not limited to, forecasts and  budgets of financial needs of cash for working capital, liquidity plans, capital
improvement programs, merger and acquisition plans, and planned loans to other non-U.S. subsidiaries. The Company also
evaluates its expected cash requirements in the United  States. Other factors that can influence that determination are local
restrictions on remittances (for example, in  some  countries a central bank application and approval are required in order  for  the
Company’s local country  subsidiary to pay  a dividend), economic stability and asset risk. As of December 31, 2012, undistributed
earnings of the Company’s foreign subsidiaries that  met the indefinite reversal criteria amounted to $26.9 billion. Refer to  Note  14
of Notes to Consolidated Financial Statements.

42

The Company’s effective tax rate is expected to be approximately 24.0 percent in 2013. This estimated tax rate does not  reflect  the
impact  of any unusual or special items that may affect our tax rate in 2013.

Recent Accounting Standards and Pronouncements

Refer to  Note 1 of Notes to Consolidated Financial Statements for a discussion of recent accounting standards and
pronouncements.

Operations Review

Our organizational structure as of December 31, 2012, consisted of the following operating segments, the first six of which are
sometimes referred to as ‘‘operating groups’’ or ‘‘groups’’: Eurasia and Africa; Europe; Latin America; North America;  Pacific;
Bottling Investments; and Corporate. For further information regarding our operating segments, refer to Note 19 of Notes  to
Consolidated Financial Statements.

Structural Changes, Acquired Brands  and  New  License  Agreements

In  order to continually improve upon the Company’s operating performance, from time to time, we engage in buying and  selling
ownership interests in bottling partners and other manufacturing operations. In addition, we also acquire brands or enter  into
license agreements for certain brands to supplement our beverage offerings. These items impact our operating results and  certain
key metrics used by management in assessing the Company’s performance.

Unit case volume growth is a key metric used by management to evaluate the Company’s performance because it measures
demand  for our products at the consumer level. The Company’s unit case volume represents the number of unit cases (or  unit
case equivalents) of Company beverage products directly or indirectly sold by the Company and its bottling partners to  customers
and, therefore, reflects unit case volume for consolidated and unconsolidated bottlers. Refer to the heading ‘‘Beverage  Volume’’
below.

Concentrate sales volume represents the amount of concentrates and syrups (in all cases expressed in equivalent unit cases) sold
by,  or used in finished products sold by, the Company to its bottling partners or other customers. Refer to the heading  ‘‘Beverage
Volume’’ below.

Our Bottling Investments operating segment and our other finished product operations, including the finished product  operations
in  our North America operating segment, typically generate net operating revenues by selling sparkling beverages and a  variety of
still beverages, such as juices and juice drinks, energy and sports drinks, ready-to-drink teas and coffees, and certain water
products, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers. In addition, in the
United States, we manufacture fountain syrups and sell them to fountain retailers such as restaurants and convenience  stores  who
use the fountain syrups to produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling
partners who resell the fountain syrups to fountain retailers. For these consolidated finished product operations, we recognize  the
associated concentrate sales volume at the time the unit case or unit case equivalent is sold to the customer. Our concentrate
operations typically generate net operating revenues by selling concentrates and syrups to authorized bottling and canning
operations. For these concentrate operations, we recognize concentrate revenue and concentrate sales volume when we  sell
concentrate to the authorized unconsolidated bottling and canning operations, and we typically report unit case volume  when
finished  products manufactured from the concentrates and syrups are sold to the customer. When we analyze our net operating
revenues we generally consider the following  four factors: (1) volume growth (unit case volume or concentrate sales volume,  as
appropriate), (2) structural changes, (3)  changes  in price, product and geographic mix and (4) foreign currency fluctuations.  Refer
to the heading ‘‘Net Operating Revenues’’  below.

‘‘Structural changes’’ generally refers to  acquisitions  or dispositions of bottling, distribution or canning operations and
consolidation or deconsolidation of bottling and  distribution entities for accounting purposes. Typically, structural changes  do  not
impact  the Company’s unit case volume on a consolidated basis or at the geographic operating segment level. We recognize  unit
case volume for all sales of  Company beverage products regardless of our ownership interest in the bottling partner, if  any.
However, the unit case volume reported  by  our Bottling Investments operating segment is generally impacted by structural
changes because it only  includes the  unit  case  volume  of our consolidated bottling operations.

The Company acquired Great Plains  Coca-Cola Bottling Company (‘‘Great Plains’’) in December 2011, bottling operations  in
Vietnam and Cambodia in February  2012,  and  bottling operations in Guatemala in June 2012. Accordingly, the impact to  net
operating revenues related  to these acquisitions  was included as a structural change in our analysis of changes to net operating
revenues. Refer to the heading ‘‘Net  Operating  Revenues’’ below.

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In  January 2012, the Company announced that BPW, our joint venture with Nestl´e in the ready-to-drink tea category, will focus  its
geographic scope primarily on Europe and Canada. The joint venture was phased out in all other territories by the end  of  2012,
and the Company’s agreement to distribute products in  the United States under a sublicense from a subsidiary of Nestl´e
terminated at the end of 2012. The impact to net operating revenues for North America related to the termination of our  license
agreement has been included as a structural change in our analysis of changes to net operating revenues. In addition, we  have
eliminated the BPW and Nestl´e licensed unit case volume and associated concentrate sales for the year ended December  31, 2012,
in  those  countries impacted by these structural changes. We have also eliminated the BPW and Nestl´e licensed unit case volume
and associated concentrate sales from the base year, where applicable, when calculating 2012 versus 2011 volume growth  rates.
Refer to  the headings ‘‘Beverage Volume’’ and ‘‘Net Operating Revenues’’ below.

The Company sells concentrates and syrups to both consolidated and unconsolidated bottling partners. The ownership structure  of
our bottling partners impacts the timing of recognizing concentrate revenue and concentrate sales volume. When we sell
concentrates or syrups to our consolidated bottling partners, we are not able to recognize the concentrate revenue or concentrate
sales  volume until  the bottling partner has sold finished products manufactured from the concentrates or syrups to a customer.
When we sell concentrates or syrups to our unconsolidated bottling partners, we recognize the concentrate revenue and
concentrate sales volume when the concentrates or syrups are sold to the bottling partner. The subsequent sale of the finished
products manufactured from the concentrates or syrups to a customer does not impact the timing of recognizing the concentrate
revenue or concentrate sales volume.

‘‘Acquired brands’’ refers to brands acquired during the past 12 months. Typically, the Company has not reported unit case  volume
or recognized concentrate sales volume related to acquired brands in periods prior to the closing of the transaction. Therefore,
the unit case volume and concentrate sales volume from the sale of these brands is incremental to prior year volume. We  do  not
generally consider  acquired brands to be structural changes.

In  2012, the Company invested in the existing beverage business of Aujan, one of the largest independent beverage companies  in
the Middle East. Under our definitive agreement with Aujan, the Company now owns 50 percent of the Aujan entity that  holds
the rights to Aujan-owned brands in certain territories and 49 percent of Aujan’s bottling and distribution operations in  certain
territories. Accordingly, the volume associated with the Aujan transaction, subsequent to our initial equity investment during the
second quarter of 2012, is considered to be from acquired brands. Refer to the heading ‘‘Beverage Volume’’ below.

‘‘License agreements’’ refers to brands not owned by the Company, but for which we hold certain rights, generally including, but
not limited to, distribution rights, and from which we derive an economic benefit when these brands are ultimately sold.  Typically,
the Company has not reported unit case volume or recognized concentrate sales volume related to these brands in periods  prior
to the beginning of the term of the license agreement. Therefore, the unit case volume and concentrate sales volume from  the
sale of these brands is incremental to prior year volume. We do not generally consider new license agreements to be structural
changes.

On October 2, 2010, in legally separate transactions, we acquired CCE’s former North America business and entered into  a
license agreement with DPS. We also sold all of our ownership interests in our Norwegian and Swedish bottling operations  to  New
CCE. Although  each of these items does not have an impact on the comparability of the Company’s 2012 and 2011 consolidated
financial statements, the sections below are intended to provide an overview of the impact these items had on the comparability  of
our 2011 and 2010 consolidated financial statements.

Acquisition of CCE’s Former North America  Business  and the  DPS License Agreements

Immediately prior to our acquisition of  CCE’s  former North America business on October 2, 2010, the Company owned
33 percent of CCE’s outstanding common stock.  This  ownership represented our indirect ownership interest in both CCE’s  former
North America business and its  European  operations.  On October 2, 2010, the Company acquired the remaining 67 percent  of
CCE’s  former North America business not already owned by the Company for consideration that included the Company’s  indirect
ownership interest in CCE’s European operations. As a result of this transaction, the Company now owns 100 percent  of  CCE’s
former North America business and  does not  own  any  interest in New CCE’s European operations. The operating results of
CCE’s  former North America business were  included in our consolidated financial statements starting October 2, 2010.  The
operating results of New CCE do not directly impact  the Company’s consolidated financial statements, since we have no
ownership interest in this entity. Refer to the heading  ‘‘Our Business — General’’ above and Note 2 of Notes to Consolidated
Financial Statements for additional details related to  the acquisition.

On October 2, 2010, the Company also entered  into  an agreement with DPS to distribute certain DPS brands in territories  where
these brands were distributed by CCE prior  to our  acquisition of CCE’s former North America business. The license agreements
replaced agreements between  DPS and CCE  existing  immediately prior to the acquisition. Refer to the heading ‘‘Our Business  —
General’’ above and Note 2 of Notes  to  Consolidated Financial Statements for additional details related to these new license
agreements.

44

Prior to  the acquisition and entering into the DPS license agreements, the Company’s North America operating segment was
predominantly a concentrate operation. As a result of the acquisition and the DPS license agreements, the North America
operating segment is now predominantly a finished product operation. Generally, finished product operations produce higher net
operating revenues but lower gross profit margins and operating margins compared to concentrate operations. Refer to  ‘‘Item  1.
Business — Products and Brands’’ for additional discussion of the differences between the Company’s concentrate operations and
our finished product operations. These transactions resulted in higher net operating revenues but lower gross profit margins  and
operating margins for the North America operating segment and our consolidated operating results.

Prior to  the acquisition, the Company reported unit case volume for the sale of Company beverage products sold by CCE. After
the transaction closing, we report unit case volume of Company beverage products just as we had prior to the transaction.

Prior to  the acquisition, the Company recognized concentrate sales volume at the time we sold the concentrate to CCE.  Upon  the
closing of the transaction, we do not recognize the concentrate sales volume until CCR has sold finished products manufactured
from concentrate to a customer.

The DPS license agreements impact both the Company’s unit case and concentrate sales volumes. Sales made pursuant  to  these
license agreements represent acquired volume and are incremental unit case volume and concentrate sales volume to the
Company only during the 12-month period following the acquisition. Prior to entering into the license agreements, the Company
did not include the DPS brands as unit case volume or concentrate sales volume, as these brands were not Company beverage
products. Refer to the heading ‘‘Unit Case Volume’’ below for additional information.

Prior to  the acquisition, we recognized the revenues  and profits associated with concentrate sales when the concentrate  was  sold
to CCE, excluding the portion that was deemed to be intercompany due to our previous ownership interest in CCE. However,
subsequent to the acquisition, the Company does not recognize the revenues and profits associated with concentrate sold  to  CCE’s
former North America business until the finished products manufactured from those concentrates are sold. For example,  in  2010,
most  of our pre-Easter concentrate sales to CCE impacted our first quarter operating results. In 2011, our Easter-related finished
product sales had a greater impact on our second quarter operating results. As a result of this transaction, the Company  does  not
have an indirect ownership interest in New CCE’s European operations. Therefore, we are no longer required to defer  the
portion of revenues and profits associated with concentrate sales to New CCE.

The acquisition of CCE’s former North America business has resulted in a significant adjustment to our overall cost structure,
especially in North America. The following inputs represent a substantial portion of the Company’s total cost of goods  sold:
(1) sweeteners, (2) metals, (3) juices and (4) polyethylene terephthalate (‘‘PET’’). The majority of these costs are included  within
our North America and Bottling Investments operating segments. The Company increased our hedging activities related  to  certain
commodities in order to mitigate a portion of the price risk associated with forecasted purchases. Many of the derivative  financial
instruments used by the Company to mitigate the risk associated with these commodity exposures do not qualify for hedge
accounting. As a result, the changes in fair value of these derivative instruments have been, and will continue to be, included  as  a
component of net income in each reporting period. Refer to the heading ‘‘Gross Profit Margin’’ below and Note 5 of Notes  to
Consolidated Financial Statements for additional information regarding our commodity hedging activity.

In  2010, the gross profit for our North America operating segment was negatively impacted by $235 million, primarily due to  the
elimination of gross profit in inventory on intercompany sales and an inventory fair value adjustment as a result of the  acquisition.
Refer to  the headings ‘‘Gross Profit Margin’’ and ‘‘Operating Income and Operating Margin’’ below.

The acquisition of CCE’s former North America business increased the Company’s selling, general and administrative expenses,
primarily  due to delivery-related expenses. Selling, general and administrative expenses are typically higher, as a percentage of  net
operating revenues, for finished product operations compared to concentrate operations. Selling, general and administrative
expenses were also negatively impacted by the amortization of definite-lived intangible assets acquired in the acquisition. The
Company recorded $650 million of definite-lived acquired franchise rights that are being amortized over a weighted-average  life  of
approximately eight years from  the date of acquisition,  which is equal to the weighted-average remaining contractual term  of  the
acquired  franchise rights. In  addition,  the  Company recorded $380 million of customer rights that are being amortized  over
20 years. We estimate the amortization  expense related  to these definite-lived intangible assets to be approximately $100  million
per year for the next several years, which  will be recorded in selling, general and administrative expenses.

In  connection with the Company’s acquisition of CCE’s former North America business, we assumed $7,602 million of  long-term
debt, which had an estimated  fair value of $9,345 million as of the acquisition date. In accordance with accounting principles
generally accepted in the United States,  we recorded  the assumed debt at its fair value as of the acquisition date. Refer  to  the
heading ‘‘Liquidity, Capital Resources  and Financial  Position — Cash Flows from Financing Activities — Debt Financing’’ below
and Note 2 of Notes to  Consolidated  Financial Statements.

45

In  2010, the Company recognized a gain of $4,978 million due to the remeasurement of our equity interest in CCE to fair  value
upon the close of the transaction. This gain was classified in the line item other income (loss) — net in our consolidated
statement of income.

Prior to  the closing of this acquisition, we had accounted for our investment in CCE under the equity method of accounting.
Under  the equity method of accounting, we recorded our proportionate share of CCE’s net income or loss in the line item  equity
income (loss) — net in our consolidated statements of income. However, as a result of this transaction, beginning October  2,
2010, the Company no longer records equity income or loss related to CCE, and therefore, this transaction negatively impacted
the amount of equity income the Company recorded during both 2011 and 2010. Refer to the heading ‘‘Equity Income (Loss)  —
Net’’ below.

Divestiture of Norwegian  and Swedish  Bottling  Operations

The divestiture of our Norwegian and Swedish bottling operations had no impact on our consolidated unit case volume  and
consolidated concentrate sales volume, for the same reasons discussed above in relation to our acquisition of CCE’s former  North
America business. The divestiture of these bottling operations reduced unit case volume for the Bottling Investments operating
segment. In addition, the divestiture reduced net operating revenues and net income for our consolidated operating results  and
the Bottling Investments operating segment. However, since we divested a finished product business, it had a positive impact  on
our gross profit margins and operating margins. Furthermore, the impact these divestitures had on the Company’s net operating
revenues was partially offset by the concentrate revenues that were recognized on sales to these bottling operations. These
concentrate sales had previously been eliminated because they were intercompany transactions. The net impact to net operating
revenues was included as a structural change in our analysis of changes to net operating revenues. Refer to the heading  ‘‘Net
Operating Revenues’’ below.

This  divestiture resulted in a gain of $597 million in 2010, which was classified in the line item other income (loss) — net  in  our
consolidated statement of income. In 2011, the Company recorded charges of $5 million related to the finalization of working
capital adjustments in connection with the divestiture of our Norwegian and Swedish bottling operations. These charges  reduced
the transaction gain the Company previously reported in 2010.

Beverage Volume

We measure the volume of Company beverage products sold in two ways: (1) unit cases of finished products and (2) concentrate
sales. As used in this report, ‘‘unit case’’ means a unit of measurement equal to 192 U.S. fluid ounces of finished beverage
(24  eight-ounce servings); and ‘‘unit case volume’’ means the number of unit cases (or unit case equivalents) of Company  beverage
products directly or indirectly sold by the Company and its bottling partners to customers. Unit case volume primarily consists  of
beverage products  bearing Company trademarks. Also included in unit case volume are certain products licensed to, or  distributed
by,  our Company, and brands owned by Coca-Cola system bottlers for which our Company provides marketing support  and  from
the sale of which we derive economic benefit. In addition, unit case volume includes sales by joint ventures in which the  Company
has an equity interest. We believe unit case volume is one of the measures of the underlying strength of the Coca-Cola  system
because it measures trends at the consumer level. The unit case volume numbers used in this report are derived based on
estimates  received by the Company from its bottling partners and distributors. Concentrate sales volume represents the  amount  of
concentrates and syrups (in all cases expressed in equivalent unit cases) sold by, or used in finished beverages sold by, the
Company to its bottling partners or other customers. Unit case volume and concentrate sales volume growth rates are not
necessarily equal during any given period. Factors such as seasonality, bottlers’ inventory practices, supply point changes,  timing  of
price increases, new product introductions and changes in product mix can impact unit case volume and concentrate sales  volume
and can create differences between unit  case volume and concentrate sales volume growth rates. In addition to the items
mentioned above, the impact of unit case  volume from certain joint ventures, in which the Company has an equity interest,  but  to
which the Company does not  sell concentrates  or syrups, may give rise to differences between unit case volume and concentrate
sales  volume growth rates.

46

Information about our volume growth by operating segment is as follows:

Year Ended December 31,

Worldwide

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments

Percent Change

2012 vs. 2011

2011 vs. 2010

Unit Cases1,2

Concentrate
Sales

Unit Cases1,2

Concentrate
Sales

4%

11%
(1)
5
2
5
10

4%

10%
(2)
5
2
3
N/A

5%

6%
2
6
4
5
—

5%

5%
1
5
4
6
N/A

1 Bottling Investments operating segment data reflects unit case volume growth for consolidated bottlers only.

2 Geographic segment  data reflects unit case volume growth for all bottlers, both consolidated and unconsolidated, and distributors in the  applicable

geographic areas.

Unit Case Volume

The Coca-Cola system sold approximately 27.7 billion unit cases of our products in 2012, approximately 26.7 billion unit  cases in
2011 and approximately 25.5 billion unit cases in 2010.  The number of unit cases sold in 2012 does not include BPW unit  case
volume for those countries in which BPW was phased out in 2012, nor does it include unit case volume of products distributed in
the United States under a sublicense from a subsidiary of Nestl´e which terminated at the end of 2012. In addition, the Company
eliminated BPW and Nestl´e licensed unit case volume from the base year, where applicable, when calculating 2012 versus  2011
volume growth rates below. Refer to the heading ‘‘Structural Changes, Acquired Brands and New License Agreements’’  above.

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

In  Eurasia and Africa, unit case volume increased 11 percent, which consisted of 9 percent growth in sparkling beverages  and
19 percent growth in still beverages. The group’s sparkling beverage growth was led by 10 percent growth in brand Coca-Cola,
11 percent growth in Trademark Sprite and 6 percent growth in Trademark Fanta. Growth in still beverages was primarily  due  to
juices and juice drinks and included an 8 percentage point benefit attributable to acquired volume, primarily related to  our
investments in Aujan. India reported 16 percent unit case volume growth, reflecting the impact of strong integrated marketing
campaigns and primarily consisted of 33 percent growth in brand Coca-Cola, 20 percent growth in Trademark Sprite, 13  percent
growth in Trademark Thums Up and 26 percent growth in our Maaza juice drink brand. In addition, Russia reported unit  case
volume growth of 8 percent, driven by growth of 20 percent in brand Coca-Cola. Still beverage growth in Russia included  growth
of 13 percent and 23 percent in our juice brands Dobriy and Rich, respectively. Eurasia and Africa also benefited from  unit  case
volume growth of 21 percent in the Company’s Middle East and North Africa business unit, including a 9 percentage point  benefit
attributable to acquired volume, primarily related to our investments in Aujan. South Africa had unit case volume growth  of
6 percent, reflecting our increased marketing initiatives in the current year and the impact of the volume decline reported  in 2011
due to unfavorable weather conditions and higher pricing.

Unit case volume in Europe declined 1 percent, which consisted of a 2 percent decline in sparkling beverages and minimal  growth
in  still beverages. Germany reported unit case volume growth of 1 percent, reflecting the Company’s strong commercial  campaigns
such as  our 2012 Olympic Games partnership  and the Coca-Cola Christmas Truck Tour, music-themed integrated marketing
campaigns and a continued  focus on  low-calorie and  no-calorie sparkling beverages. The favorable impact of growth in Germany
was more than offset by volume declines in  other markets. The group reported a decline in unit case volume of 3 percent in  the
Northwest Europe and Nordics business  unit  and  a  volume decline of 1 percent in the Iberia business unit, reflecting the
challenges of continued weak  consumer confidence,  adverse weather and aggressive competitive pricing.

47

In  Latin America, unit case volume increased 5 percent, which consisted  of 3 percent growth in sparkling beverages and
12 percent growth in still beverages. The growth reported across Latin America was driven by continued investments in  our
brands, strong activation of holiday programming, and a continued focus on a differentiated occasion-based package, price and
channel strategy. The group’s growth in sparkling beverages was led by 3 percent growth in brand Coca-Cola, 6 percent  growth  in
Trademark Fanta and 5 percent growth in Trademark Sprite. Still beverage growth in Latin America reflected 34 percent  growth  in
ready-to-drink teas as a result of the newly launched Fuze Tea, 28 percent growth in sports drinks, 9 percent growth in  packaged
water and 12 percent growth in juices and juice drinks. Brazil reported unit case volume growth of 6 percent, which consisted  of
3 percent growth in brand Coca-Cola, 11 percent growth in Trademark Fanta and 16 percent growth in still beverages.  Latin
America also benefited from unit case volume growth of 4 percent in Mexico and 7 percent growth in Argentina.

Unit case volume in North America increased 2 percent, led by growth of 8 percent in still beverages. Still beverage growth  in
North America included 16 percent growth in ready-to-drink teas, 12 percent growth in sports drinks, 9 percent growth  in
packaged water and 2 percent growth in juices and juice drinks. The group reported 11 percent growth in Trademark Powerade,
reflecting the benefit of a strong 2012 Olympic Games activation. Growth in ready-to-drink teas included the continued  strong
growth of Gold Peak, and the group’s juices and juice drinks benefited from 7 percent growth in Trademark Simply. Dasani  had
unit case volume growth of 10 percent and maintained its premium pricing position, supported by our PlantBottle PET  packaging.
The group’s growth in still beverages was partially offset by a volume decline of 1 percent in sparkling beverages. Although  overall
sparkling beverage volume declined in North America, the group benefited from growth in Coca-Cola Zero and Trademark  Fanta
of 7 percent and 6 percent, respectively.

In  Pacific, unit case volume increased  5 percent,  which consisted of 4 percent growth in sparkling beverages and 8 percent  growth
in  still beverages. The group’s volume results included 4 percent growth in China, despite the impact of an economic slowdown  in
the country, extremely wet weather in July and August and the shift in timing of the 2013 Chinese New Year. Sparkling  beverage
growth in China was led by growth of 21 percent in Trademark Fanta. Still beverage growth in China was primarily due  to  volume
growth in packaged water. Japan’s unit case volume increased 2 percent, which included a 3 percent increase in still beverages,
partially offset by a 2 percent decline in sparkling beverages. Still beverages in Japan benefited primarily from growth in  the
Company’s ready-to-drink tea and coffee categories. The Pacific group also benefited from unit case volume growth of  22 percent
in  Thailand, 20 percent in South Korea and 5 percent in the Philippines.

Unit case volume for Bottling Investments increased 10 percent. The group had growth in key markets where we own or  otherwise
consolidate bottling operations, including unit case volume growth of 4 percent in China, 16 percent in India, 5 percent  in  the
Philippines and 1 percent in Germany. The Company’s consolidated bottling operations accounted for 34 percent, 65 percent,
100 percent and 100 percent of the unit case volume in China, India, the Philippines and Germany, respectively. The group’s
volume growth included a benefit of 3 percentage points attributable to the acquisition of bottling operations in Vietnam,
Cambodia and Guatemala during the year ended December 31, 2012.

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

In  Eurasia and Africa, unit case volume increased 6 percent, which consisted of 5 percent growth in sparkling beverages and
13 percent growth in still beverages. The group’s unit case volume growth was largely due to growth in our key markets,  including
India and Turkey. India experienced 12 percent unit case volume growth, which consisted of 12 percent growth in sparkling
beverages and 11 percent growth in still beverages. India’s growth in sparkling beverages was primarily due to 17 percent  growth
in  Trademark Sprite, 15 percent growth in Trademark Thums Up and 11 percent growth in Trademark Coca-Cola. Still  beverages
in  India benefited from 14 percent growth in our Kinley water brand and 11 percent growth in Maaza, a component of  our  juice
portfolio in India. The group also benefited from unit case volume growth of 10 percent in Turkey, which included strong  growth
in  brand Coca-Cola. Unit case volume grew 5  percent  in Russia, primarily due to our acquisition of OAO Nidan Juices  (‘‘Nidan’’)
in  the third quarter of 2010. Excluding the  impact of the acquired Nidan juice, Russia’s overall unit case volume declined
2 percent in 2011. Eurasia and Africa also benefited  from unit case volume growth of 8 percent in the Company’s Middle  East
and North Africa business unit despite  ongoing geopolitical challenges in the region. The group’s unit case volume growth  in  the
markets described above was  partially  offset by a  2 percent unit case volume decline in South Africa. This decline was primarily
due to the impact of unfavorable weather  conditions  during our peak summer selling season as well as higher pricing in  the
marketplace.

48

Unit case volume in Europe increased 2 percent, despite an unseasonably cold and rainy summer selling season and moderate
consumer confidence. The Company achieved these results by strategically tailoring our price and package offerings to  meet  the
needs  of each market with consideration for the current economic environment. The group benefited from the Company’s
successful launch of our 125th anniversary marketing campaign as well as other integrated marketing campaigns. The group  had
2 percent growth in sparkling beverages, including 3 percent growth in Trademark Coca-Cola and growth of 14 percent  in
Coca-Cola Zero. Unit case volume for still beverages increased 2 percent, led by growth in energy drinks and tea. Germany’s  unit
case volume increased 6 percent, primarily attributable to 6 percent growth in Trademark Coca-Cola and 13 percent growth  in
Trademark Fanta. Our German business continued to benefit from the Company’s bottler restructuring efforts and our  effective
marketing campaigns. In addition, France and Great Britain had growth of 5 percent and 4 percent, respectively, each led  by
growth in Trademark Coca-Cola.

In  Latin America, unit case volume increased 6 percent, which consisted  of 4 percent growth in sparkling beverages and
15 percent growth in still beverages. The group’s sparkling beverage unit case volume growth was led by 4 percent growth  in
brand Coca-Cola. Still beverages benefited from the successful performance of Del Valle as well as strong growth in other  still
beverages, including water and tea. Mexico had unit case volume growth of 9 percent, led by 7 percent growth in sparkling
beverages, which included 7 percent growth in Trademark Coca-Cola. In addition, Argentina had 10 percent growth in Trademark
Coca-Cola which contributed to its overall unit case volume growth of 10 percent. Argentina’s unit case volume growth  benefited
from strong integrated marketing campaigns, including sponsorship of the Copa America soccer tournament in July. Brazil’s  unit
case volume increased 1 percent despite a general slowdown in the country’s economy. The group’s unit case volume growth  in
the markets described above was partially offset by a 10 percent volume decline in Venezuela. The decline in Venezuela  is  a
reflection of the continued economic and political pressures affecting the country.

Unit case volume in North America increased 4 percent, including 3 percent growth attributable to the new license agreements
with DPS. The group’s unit case volume growth was driven by 3 percent growth in sparkling beverages, primarily due to  the  sale
of Dr Pepper brands under the new license agreements. Coca-Cola Zero continued its strong performance in North America  with
11 percent unit case volume growth. Unit case volume for still beverages in North America increased 4 percent, including
12 percent growth in Trademark Powerade, 10 percent growth in Trademark Dasani and 48 percent growth in Gold Peak.  The
growth in still beverages in North America was partially offset by a decline of 2 percent in juice and juice drinks, a reflection  of
increased pricing to offset commodity costs. In December 2011, the Company acquired Great Plains in the United States.  As  a
result of this acquisition, we report volume from cross-licensed brands, primarily Dr Pepper, that were previously distributed by
Great Plains. Unit case volume for these cross-licensed brands was 12 million unit cases for full year 2011. The Company  began
reporting unit case volume for these cross-licensed brands in December 2011.

In  Pacific, unit case volume increased 5 percent, which consisted of 4 percent growth in sparkling beverages and 8 percent  growth
in  still beverages. The group’s volume growth was led by 13 percent growth in China, which included 12 percent growth  in
sparkling beverages attributable to strong growth in Trademark Sprite, Coca-Cola and Fanta. The group also benefited from
China’s 16 percent growth in still beverages, including strong growth in Minute Maid Pulpy and other still beverages, including
water. In Japan, unit case volume growth was even, reflecting the impact of the earthquake and tsunami that devastated  the
northern and eastern portions of the country on March 11, 2011. The group’s unit case volume growth in the markets described
above was partially offset by a 9 percent volume decline in the Philippines.

Unit case volume for Bottling Investments was even when compared to the prior year. The group had growth in key markets
where we own or otherwise consolidate bottling operations, including unit case volume growth of 13 percent in China,  12  percent
in  India and 6 percent in Germany. The Company’s consolidated bottling operations accounted for 34 percent, 66 percent  and
100 percent of the unit case volume in  China, India  and Germany, respectively. However, growth in these markets was  offset  by
the unfavorable impact of the  Company’s  sale of our  Norwegian and Swedish bottling operations to New CCE during the  fourth
quarter of 2010 as well as a  unit case volume decline  of 9 percent in the Philippines where we own 100 percent of the  country’s
bottling operations.

Concentrate Sales Volume

In  2012, concentrate sales volume and  unit  case  volume both grew 4 percent compared to 2011. Likewise, in 2011, concentrate
sales  volume and unit case volume both grew 5  percent compared to 2010. The differences between concentrate sales volume  and
unit case volume growth rates  for individual  operating  segments in 2012 and 2011 were primarily due to the timing of concentrate
shipments and the impact  of  unit case volume  from certain joint ventures in which the Company has an equity interest,  but  to
which the Company does not  sell concentrates, syrups, beverage bases or powders.

49

Analysis of Consolidated  Statements of  Income

Year Ended December 31,

(In millions except percentages and per share data)

NET OPERATING REVENUES
Cost  of goods sold

GROSS PROFIT
GROSS PROFIT MARGIN
Selling, general and administrative expenses
Other operating charges

OPERATING INCOME
OPERATING MARGIN
Interest income
Interest expense
Equity  income (loss) — net
Other income (loss) — net

INCOME BEFORE INCOME TAXES
Income taxes
Effective tax rate

CONSOLIDATED NET INCOME
Less: Net income attributable to noncontrolling  interests

NET INCOME ATTRIBUTABLE TO  SHAREOWNERS OF

THE COCA-COLA COMPANY

BASIC NET INCOME PER SHARE3
DILUTED NET INCOME PER SHARE3

* Calculation is not meaningful.

2012

2011
As Adjusted1,2

2010

$ 48,017
19,053

$ 46,542
18,215

$ 35,119
12,693

28,964

28,327

22,426

60.3%

60.9%

63.9%

17,738
447

10,779

22.4%
471
397
819
137

11,809
2,723
23.1%

9,086
67

17,422
732

10,173

21.9%
483
417
690
529

11,458
2,812
24.5%

8,646
62

13,194
819

8,413
24.0%
317
733
1,025
5,185

14,207
2,370
16.7%

11,837
50

$

$
$

9,019

2.00
1.97

$

$
$

8,584

$ 11,787

1.88
1.85

$
$

2.55
2.53

Percent Change

2012 vs. 2011

2011 vs. 2010

3%
5

2

2
*

6

(2)
(5)
19
*

3
(3)

5
8

5%

6%
6%

33%
44

26

32
*

21

52
(43)
(33)
*

(19)
19

(27)
24

(27)%

(26)%
(27)%

1 Effective January 1,  2012, the Company elected to change our accounting methodology for determining the market-related value of assets for our
U.S.  qualified defined benefit pension plans. The Company’s change in accounting methodology has been applied retrospectively, and we  have
adjusted all prior period financial information presented herein as required.

2 On  July 27, 2012, the Company’s certificate of incorporation was amended to increase the number of authorized shares of common stock  from

5.6 billion to  11.2 billion and effect a two-for-one stock split of  the common stock. The record date for the stock split was July 27, 2012,  and the
additional shares  were distributed on August 10, 2012. Each shareowner of record on the close of business on the record date received one
additional share of common stock for each share held. All share and  per share data presented herein reflect the impact of the increase in authorized
shares and the stock split, as appropriate.

3 Calculated  based on  net  income attributable to shareowners of The Coca-Cola Company.

50

Net Operating Revenues

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

The Company’s net operating revenues increased $1,475 million, or 3 percent.

The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease)  in
net operating revenues for each of our operating segments:

Consolidated

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

Percent Change 2012 vs. 2011

Volume1

Structural
Changes

Price, Product &
Geographic Mix

Currency
Fluctuations

Total

4%

10%
(2)
5
2
3
6
*

1%

—%
—
(1)
1
(1)
3
*

1%

4%

—
7
2
—
1
*

(3)%

(9)%
(4)
(8)
—
1
(6)
*

3%

5%
(6)
3
5
3
4
*

1 Represents  the percent change in net operating revenues attributable to the increase (decrease) in concentrate sales volume for our geographic

operating segments (expressed in equivalent unit cases). For our Bottling Investments operating segment, this represents the percent change  in  net
operating revenues attributable to the increase (decrease) in unit case volume after considering the impact of structural changes. Our Bottling
Investments operating segment data reflects unit case volume growth for consolidated bottlers only. Refer to the heading ‘‘Beverage Volume’’  above.

Refer to  the heading ‘‘Beverage Volume’’ above for additional information related to changes in our unit case and concentrate
sales  volumes.

Refer to  the heading ‘‘Structural Changes, Acquired Brands and New License Agreements’’ above for additional information
related to the structural changes that impacted our Latin America, North America, Pacific and Bottling Investments operating
segments.

Price,  product and geographic mix had a favorable 1 percent impact on our consolidated net operating revenues. Price,  product
and geographic mix was impacted by a variety of factors and events including, but not limited to, the following:

(cid:127) Our consolidated results were unfavorably impacted by geographic mix  as a result of growth in our emerging and

developing markets which are recovering from the global recession at a quicker pace than our developed markets.  The
revenue per unit sold in our emerging markets is generally less than in developed markets;

(cid:127) Eurasia and Africa was favorably impacted as a result of price increases across a number of our key markets as  well  as

improved product mix;

(cid:127) Latin America was favorably impacted as a result of price increases across a number of our key markets; and

(cid:127) North America was favorably impacted as a result of price increases, including positive pricing for sparkling beverages.

The unfavorable impact of foreign currency fluctuations decreased our consolidated net operating revenues by 3 percent.  The
unfavorable impact of changes in foreign  currency exchange rates was primarily due to a stronger U.S. dollar compared  to  certain
other  foreign currencies, including the euro,  Mexican peso, Brazilian real, British pound, South African rand and Australian
dollar, which impacted the Eurasia and Africa,  Europe, Latin America, Pacific and Bottling Investments operating segments.  The
unfavorable impact of a stronger U.S.  dollar compared to the currencies listed above was partially offset by the impact  of  a
weaker  U.S. dollar compared to certain other  foreign currencies, including the Japanese yen, which had a favorable impact  on our
Pacific operating segment. Refer to the heading ‘‘Liquidity, Capital Resources and Financial Position — Foreign Exchange’’  below.

51

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

The Company’s net operating revenues increased $11,423 million, or 33 percent.

Net operating revenues for the North America operating segment increased $9,366 million, or 84 percent. This increase  primarily
reflects the impact of structural changes related to the acquisition of CCE’s former North America business in addition  to  the
impact  of our license agreements with DPS. Net operating revenues for the North America operating segment also included  a
1 percent increase in pricing to retailers, driven by a 2 percent increase in pricing on sparkling beverages, and a 1 percent
favorable impact due to foreign currency exchange fluctuations.

The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease)  in
net operating revenues for each of our international and Bottling Investments operating segments:

International (including Bottling Investments)1

Eurasia & Africa
Europe
Latin America
Pacific
Bottling Investments

Percent Change 2011 vs. 2010

Volume2

Structural
Changes

Price, Product &
Geographic Mix

Currency
Fluctuations

Total

5%

5%
1
5
6
4

(3)%

—%
—
(2)
—
(8)

2%

7%

—
7
(2)
3

4%

8%

(1)% 11%
3
4
7
4

4
14
11
3

1 Represents  the total change in net operating revenues for Bottling Investments and each of our geographic operating segments, excluding  North

America.

2 Represents  the percent change in net operating revenues attributable to the increase (decrease) in concentrate sales volume for our geographic

operating segments (expressed in equivalent unit cases). For our Bottling Investments operating segment, this represents the percent change  in  net
operating revenues attributable to the increase (decrease) in unit case volume after considering the impact of structural changes. Our Bottling
Investments operating segment data reflects unit case volume growth for consolidated bottlers only. Refer to the heading ‘‘Beverage Volume’’  above.

Refer to  the heading ‘‘Beverage Volume’’ above for additional information related to changes in our unit case and concentrate
sales  volume.

The structural change in the Bottling Investments operating segment was primarily related to the sale of all our ownership
interests in our Norwegian and Swedish bottling operations to New CCE on October 2, 2010. Refer to the heading ‘‘Structural
Changes, Acquired Brands and New License Agreements’’ above. The structural change in the Latin America operating  segment
was related to the sale of 50 percent of our investment  in Le˜ao Junior, S.A. (‘‘Le˜ao Junior’’) during the third quarter of  2010.

Price,  product and geographic mix had a favorable 2 percent impact on our international and Bottling Investments net  operating
revenues. Price, product and geographic mix was impacted by a variety of factors and events including, but not limited  to,  the
following:

(cid:127) Our international and Bottling Investments operating segments’ results were unfavorably impacted by geographic  mix  as  a

result of growth in our emerging and developing markets. The revenue per unit sold in those markets is generally  less  than
in developed markets;

(cid:127) Eurasia and Africa was favorably impacted  by price mix as a result of pricing increases in a number of key markets;

(cid:127) Europe’s price mix was even, including  a  negative 1 percent impact as a result of a change in our concentrate pricing

strategy in Germany with our  consolidated  bottler;

(cid:127) Latin America was favorably  impacted by  price  mix as a result of pricing increases in a number of key markets.  Also,  still

beverages grew faster than sparkling  beverages  in Latin America, bolstered by the strong performance of Del Valle;

(cid:127) Pacific was unfavorably impacted  by geographic  mix due to the growth in emerging and developing markets. The  revenue

per unit sold in those markets is generally  less  than in developed markets;

(cid:127) Pacific was unfavorably impacted  by channel  and product mix due to the earthquake and tsunami that devastated  northern

and eastern Japan on March 11, 2011;  and

(cid:127) Bottling Investments was  favorably  impacted  by price mix as a result of pricing increases in a number of key markets,

including China, India  and Latin America.

52

The favorable impact of foreign currency fluctuations increased net operating revenues for our international and Bottling
Investments operating segments by 4 percent. The favorable impact of changes in foreign currency exchange rates was primarily
due to a weaker U.S. dollar compared to certain other foreign currencies, including the euro, Japanese yen, Mexican peso,
Brazilian real, British pound, South African rand and Australian dollar, which had a favorable impact on the Eurasia and  Africa,
Europe, Latin America, Pacific and Bottling Investments operating segments. Refer to the heading ‘‘Liquidity, Capital Resources
and Financial Position — Foreign Exchange’’ below.

Net Operating Revenues by Operating  Segment

Information about our net operating revenues by operating segment as a  percentage of Company net operating revenues  is  as
follows:

Year Ended December 31,

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

2012

2011

2010

5.9%
9.3
9.5
45.1
11.6
18.3
0.3

5.8%
10.3
9.4
44.2
11.7
18.3
0.3

6.9%
12.6
11.0
31.7
14.1
23.4
0.3

100.0% 100.0% 100.0%

The percentage contribution of each operating segment fluctuates over time due to net operating revenues in certain operating
segments growing at a faster rate compared to other operating segments. Net operating revenue growth rates are impacted  by
sales  volume, structural changes, price and product/geographic mix, and foreign currency fluctuations. In 2012, the percentage
contribution of each operating segment did not change significantly when compared to 2011. In 2011, the percentage of  the
Company’s net operating revenues contributed by our North America operating segment increased 12.5 percentage points  when
compared to 2010 as a result of our acquisition of CCE’s former North America business on October 2, 2010. The CCE
acquisition resulted in a decrease in the proportionate share of the Company’s consolidated net operating revenues contributed by
our operating segments outside of North America for both 2011 and 2010. In addition, the percentage of the Company’s  net
operating revenues contributed by our Bottling Investments operating segment decreased 5.1 percentage points in 2011  when
compared to 2010, primarily due to the sale of our Norwegian and Swedish bottling operations to New CCE and the segment’s
proportionate decrease in the Company’s consolidated net operating revenues due to the CCE acquisition in North America.
Refer to  the heading ‘‘Structural Changes, Acquired Brands and New License Agreements’’ above.

The size and timing of structural changes are not consistent from period to period. As a result, anticipating the impact of such
events on future net operating revenues, and other financial statement line items, usually is not possible. We expect structural
changes to have an impact on our consolidated financial statements in future periods.

Gross Profit Margin

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

Our gross profit margin decreased to  60.3 percent in  2012 from 60.9 percent in 2011. This decrease reflected the unfavorable
impact  of continued increases  in commodity costs during 2012 as well as temporary shifts in channel and package mix across
markets as a result of the  impact of current  global economic conditions on consumers. In addition, our gross profit margin  was
unfavorably impacted as a result of ongoing fluctuations in foreign currency exchange rates and the impact of our acquisition  of
Great Plains in North America  as well as our  acquisition of bottling operations in Vietnam, Cambodia and Guatemala.  The
impact  of these items was partially offset  by  favorable  geographic mix as well as price increases in many of our key markets.

The following inputs represent a substantial  portion  of  the Company’s total cost of goods sold: (1) sweeteners, (2) metals,
(3) juices and (4) PET. The  majority  of  these costs  are  included in our North America and Bottling Investments operating
segments. The cost to purchase these inputs continued  to increase in 2012 when compared to 2011, and as a result the Company
incurred incremental costs of $225 million  related  to these inputs during 2012. The Company anticipates that the cost of
underlying commodities will  continue to face upward pressure in 2013. We currently expect the incremental impact of increased
commodity costs related to these inputs,  after considering our hedge positions, to be approximately $100 million on our  full  year
2013 consolidated results.

53

In  recent years, the Company has increased our hedging activities related to certain commodities in order to mitigate a  portion  of
the price and foreign currency risk associated with forecasted purchases. Many of the derivative financial instruments used  by the
Company to mitigate the risk associated with these commodity exposures do not qualify, or are not designated, for hedge
accounting. As a result, the change in fair value of these derivative instruments has been, and will continue to be, included  as  a
component of net income in each reporting period. The Company recorded losses of $110 million and $54 million and  a  gain  of
$31 million during the years ended December 31, 2012, 2011 and 2010, respectively, in the line item cost of goods sold  in  our
consolidated statements of income. Refer to Note 5 of Notes to Consolidated Financial Statements.

The favorable geographic mix was primarily due to many of our emerging markets recovering from the global recession  at  a
quicker pace than our developed markets. Although this shift in geographic mix has a negative impact on net operating  revenues,
it generally has a favorable impact on our gross profit margin due to the correlated impact it has on our product mix. The  product
mix in  the majority of our emerging and developing markets is more heavily skewed toward our sparkling beverage products,
which generally yield a higher gross profit margin compared to our still beverages and finished products. Refer to the heading
‘‘Net Operating Revenues’’ above.

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

Our gross profit margin decreased to 60.9 percent in 2011 from 63.9 percent in 2010. The decrease was primarily due to  the  full
year impact of consolidating CCE’s former North America business as well as a significant increase in commodity costs.  The
unfavorable impact of these items was partially offset by favorable geographic mix as a result of growth in our emerging  and
developing markets, favorable product mix, price increases in many of our key markets and foreign currency exchange fluctuations.
In  addition, the sale of our Norwegian and Swedish bottling operations during the fourth quarter of 2010 had a favorable  impact
on our full year 2011 gross profit margin.

The Company’s acquisition of CCE’s former North America business during the fourth quarter of 2010 resulted in a significant
adjustment to our overall cost structure, especially in North America. Finished product operations typically have lower gross  profit
margins and greater exposure to fluctuations in the cost of raw materials when compared to concentrate operations. The following
inputs represent a substantial portion of the Company’s total cost of goods sold: (1) sweeteners, (2) metals, (3) juices and (4)  PET.
The majority of these costs are included in our North America and Bottling Investments operating segments. The cost  to  purchase
these inputs increased significantly in 2011 when compared to 2010, and as a result the Company incurred incremental costs  of
$800 million related to these inputs during 2011.

Selling, General and Administrative Expenses

The following table sets forth the significant components of selling, general and administrative expenses (in millions):

Year Ended December 31,

Stock-based compensation expense
Advertising expenses
Bottling and distribution expenses
Other operating expenses

Selling, general and administrative expenses

2012

2011

2010

As Adjusted

$

259
3,342
8,905
5,232

$

354
3,256
8,502
5,310

$

380
2,917
3,902
5,995

$ 17,738

$ 17,422

$ 13,194

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

Selling, general and administrative expenses increased $316 million, or 2 percent. Foreign currency fluctuations decreased  selling,
general and administrative expenses by  3 percent.  The decrease in stock-based compensation expense in 2012 was primarily  due  to
the reversal of previously recognized expenses related to the Company’s long-term incentive compensation programs. As  a  result
of the  Company’s revised outlook of the unfavorable  impact foreign currency fluctuations are projected to have on certain
performance periods, the Company lowered  the  estimated payouts associated with these periods. Advertising expenses increased
during the year and reflect  the Company’s  continued investment in the health and strength of our brands and building  market
execution capabilities while  simultaneously  capturing  incremental marketing efficiencies. The increase in bottling and distribution
expenses includes the full year impact of the Company’s acquisition of Great Plains in December 2011 as well as our acquisition
of bottling operations in Vietnam, Cambodia  and Guatemala during 2012. Other operating expenses decreased during the  year,
partially reflecting the impact of the Company’s productivity and integration initiatives.

In  2013, our pension expense is expected  to  decrease  by approximately $60 million compared to 2012. The anticipated decrease
is primarily due to approximately $640  million  of  contributions the Company expects to make to various plans in 2013,  as  well
as favorable returns on plan assets in  2012. The favorable impact of these items will be partially offset by the unfavorable
impact  of a decrease in the weighted-average discount  rate used to calculate the Company’s benefit obligation. Refer to  the

54

heading ‘‘Liquidity, Capital Resources and Financial Position’’ below for information related to these contributions. Refer  to the
heading ‘‘Critical Accounting Policies and Estimates — Pension Plan Valuations’’ above and Note 13 of Notes to Consolidated
Financial Statements for additional information related to the discount rates used by the Company.

As  of December 31, 2012, we had $467 million of total unrecognized compensation cost related to nonvested share-based
compensation arrangements granted under our plans. This cost is expected to be recognized over a weighted-average period  of
1.8 years as stock-based compensation expense. This expected cost does not include the impact of any future stock-based
compensation awards. Refer to Note 12 of Notes to Consolidated Financial Statements.

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

Selling, general and administrative expenses increased $4,228 million, or 32 percent. Foreign currency fluctuations increased
selling, general and administrative expenses by 3 percent. The decrease in stock-based compensation expense was primarily related
to the impact of modifications made to certain replacement performance share unit awards on our prior year results, partially
offset  by higher estimated payouts tied to performance in conjunction with our long-term incentive compensation programs.
Advertising expenses increased during the year and reflect the Company’s continued investment in the health and strength  of  our
brands and building market execution capabilities. The increase in bottling and distribution expenses was primarily due  to  the full
year impact of consolidating CCE’s former North America business in addition to our continued investments in our other  bottling
operations around the world. This increase was partially offset by the full year impact of the sale of our Norwegian and  Swedish
bottling operations to New CCE during the fourth quarter of 2010. Other operating expenses decreased during the year,  partially
reflecting the impact of  the Company’s  productivity  and integration initiatives.

Other Operating Charges

Other operating charges incurred by operating segment were as follows (in millions):

Year Ended December 31,

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

Total

2012

2011

2010

$ — $
(3)
—
255
1
164
30

12
25
4
374
54
89
174

$

7
50
—
133
22
122
485

$ 447

$ 732

$ 819

In  2012, the Company incurred other operating charges of $447 million, which primarily consisted of $270 million associated  with
the Company’s productivity and reinvestment program; $163 million related to the Company’s other restructuring and integration
initiatives; $20 million due to changes in the Company’s ready-to-drink tea strategy as a result of our U.S. license agreement with
Nestl´e terminating at the end of 2012; and $8 million due to costs associated with the Company detecting carbendazim  in  orange
juice  imported from Brazil for distribution in the United States. These charges were partially offset by reversals of $10  million
associated with the refinement of previously established accruals related to the Company’s 2008-2011 productivity initiatives, as
well as reversals of $6 million associated with the refinement of previously established accruals related to the Company’s
integration of CCE’s former  North America business.  Refer to Note 19 of Notes to Consolidated Financial Statements  for  the
impact  these charges had on our operating segments. Refer to Note 18 of Notes to Consolidated Financial Statements  and  see
below for further information on the Company’s  productivity and reinvestment program, as well as the Company’s other
productivity, integration and restructuring  initiatives.

In  2011, the Company incurred other  operating  charges of $732 million, which primarily consisted of $633 million associated with
the Company’s productivity, integration and  restructuring initiatives; $50 million related to the events in Japan; $35 million of
costs  associated with the merger of Embotelladoras  Arca, S.A.B. de C.V. (‘‘Arca’’) and Grupo Continental S.A.B. (‘‘Contal’’);  and
$10 million associated with the  floods  in Thailand  that impacted the Company’s supply chain operations in the region. Refer  to
Note 17 of Notes to Consolidated Financial  Statements for additional information related to the merger of Arca and Contal.
Refer to  Note 19 of Notes to Consolidated  Financial Statements for the impact these charges had on our operating segments.
Refer to  Note 18 of Notes to Consolidated  Financial Statements and see below for additional information on the Company’s
productivity, integration and restructuring  initiatives.

55

In  2010, the Company incurred other operating charges of $819 million, which consisted of $478 million associated with  the
Company’s productivity, integration and restructuring initiatives; $250 million related to charitable contributions; $81 million  due
to transaction costs incurred in connection with our acquisition of CCE’s former North America business and the sale of  our
Norwegian and Swedish bottling operations to New CCE; and $10 million of charges related to bottling activities in Eurasia.  The
Company’s integration activities included costs associated with the integration of CCE’s former North America business, as  well  as
the integration of 18 German bottling and distribution operations acquired in 2007. The charitable contributions were primarily
attributable to a cash donation to The Coca-Cola Foundation. Refer to Note 2 of Notes to Consolidated Financial Statements  for
additional information related to the transaction costs. Refer to Note 19 of Notes to Consolidated Financial Statements  for  the
impact  these charges had on our operating segments. Refer to Note 18 of Notes to Consolidated Financial Statements  and  see
below for additional information on the Company’s productivity, integration and restructuring initiatives.

Productivity and Reinvestment Program

In  February 2012, the Company announced a new four-year productivity and reinvestment program. This program will further
enable our efforts to strengthen our brands and reinvest our resources to drive long-term profitable growth. The first component
of this program is a new global productivity initiative that will target annualized savings of $350 million to $400 million.  This
initiative will be focused on four primary areas: global supply chain optimization; global marketing and innovation effectiveness;
operating expense leverage and operational excellence; and data and information technology (‘‘IT’’) systems standardization.  The
Company is in the process of defining the costs associated with this initiative.

The second component of our new productivity  and  reinvestment program involves beginning a new integration initiative  in  North
America related to our acquisition of CCE’s former North America business. The Company has identified incremental synergies,
primarily  in the area of our North American product supply operations, which will better enable us to service our customers  and
consumers. We believe these efforts will create annualized savings of $200 million to $250 million.

As  a  combined productivity and reinvestment program, the Company anticipates generating annualized savings of $550  million to
$650 million, which will be phased in over time. We expect to begin fully realizing the annual benefit of these savings in 2015,  the
final year of the program. The savings generated by this program will be  reinvested in brand-building initiatives, and in  the  short
term will also mitigate potential incremental commodity costs. Refer to Note 18 of Notes to Consolidated Financial Statements.

Productivity Initiatives

During 2011, the Company successfully completed our four-year global productivity program and exceeded our target of  providing
$500 million in annualized savings from these initiatives. These savings have provided the Company additional flexibility  to  invest
for growth. The Company generated these savings in a number of areas, which include aggressively managing operating expenses
supported by lean techniques, redesigning key processes to drive standardization and effectiveness, better leveraging our  size and
scale, and driving savings in indirect costs through the implementation of a ‘‘procure-to-pay’’ program. In realizing these savings,
the Company incurred total costs of $498 million related to these productivity initiatives since they commenced during  the first
quarter of 2008. Refer to Note 18 of Notes to Consolidated Financial Statements.

Integration of CCE’s Former North America  Business

In  2010, the Company began an integration initiative related to our acquisition of CCE’s former North America business  on
October  2, 2010. Upon completion of the CCE transaction, we combined the management of the acquired North America
business with the management of our existing foodservice business; Minute Maid and Odwalla juice businesses; North America
supply chain operations; and Company-owned  bottling operations in Philadelphia, Pennsylvania, into a unified bottling  and
customer service organization called  CCR. In addition, we reshaped our remaining CCNA operations into an organization  that
primarily  provides franchise leadership  and consumer  marketing and innovation for the North American market. As a result  of  the
transaction and related reorganization, our  North  American businesses operate as aligned and agile organizations with  distinct
capabilities, responsibilities and strengths.  Refer  to Note 2 of Notes to Consolidated Financial Statements.

In  2011, we completed this program.  The Company incurred total pretax  expenses of $487 million related to this initiative  since
the plan commenced in  the fourth quarter  of  2010, and we realized nearly all of the $350 million in annualized savings  by  the  end
of 2011. Refer to Note 18 of Notes to Consolidated Financial Statements.

56

Integration of Our German  Bottling and  Distribution  Operations

The Company’s integration initiatives include costs related to the integration of 18 German bottling and distribution operations
acquired  in 2007. We incurred expenses of $148 million in 2012 related to this initiative. The expenses recorded in connection with
these integration activities have been primarily due to involuntary terminations. The Company began these integration initiatives
in  2008 and has incurred total pretax expenses of $440 million since they commenced. The Company is currently reviewing  other
integration and restructuring opportunities within the German bottling and distribution operations, which if implemented  will
result in additional charges in future periods. However, as of December 31, 2012, the Company had not finalized any additional
plans. Refer to Note 18 of Notes to Consolidated Financial Statements.

Operating Income and Operating  Margin

Information about our operating income contribution by operating segment on a percentage basis is as follows:

Year Ended December 31,

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

Total

Information about our operating margin on a consolidated basis and by operating segment is as follows:

Year Ended December 31,

Consolidated

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

* Calculation is not meaningful.

2012

2011

2010

10.8%
27.5
26.7
24.1
22.5
1.3
(12.9)

10.7% 11.6%
30.4
27.7
22.8
21.1
2.2
(14.9)

35.4
28.6
18.1
24.3
2.7
(20.7)

100.0% 100.0% 100.0%

2012

2011

2010

22.4%

41.5%
66.1
63.1
12.0
43.6
1.6
*

21.9% 24.0%

40.6% 40.4%
64.7
63.9
11.3
39.4
2.6
*

67.3
62.0
13.6
41.4
2.8
*

As  demonstrated by the tables above, the percentage contribution to operating income and operating margin by operating  segment
fluctuated from year to year. Operating income and operating margin by operating segment were influenced by a variety  of  factors
and events, including the following:

(cid:127) In 2012, foreign currency exchange rates unfavorably impacted consolidated operating income by 5 percent. The

unfavorable impact of  changes in foreign  currency exchange rates was primarily due to a stronger U.S. dollar compared  to
certain  other foreign  currencies, including  the euro, Mexican peso, Brazilian real, British pound, South African rand  and
Australian dollar, which impacted the Eurasia  and Africa, Europe, Latin America, Pacific and Bottling Investments
operating segments. The unfavorable impact of a stronger U.S. dollar compared to the currencies listed above was  partially
offset  by the impact of a weaker U.S. dollar  compared to certain other foreign currencies, including the Japanese yen,
which had a favorable impact on our Pacific  operating segment. Refer to the heading ‘‘Liquidity, Capital Resources  and
Financial Position —  Foreign Exchange’’  below.

(cid:127) In 2012, operating income was unfavorably impacted by fluctuations in foreign currency exchange rates by 11 percent  for

Eurasia and Africa,  4 percent for Europe,  10  percent for Latin America, 19 percent for Bottling Investments and  1  percent
for Corporate. Operating  income was  favorably impacted by fluctuations in foreign currency exchange rates by 2  percent  for
Pacific. Fluctuations in foreign currency  exchange rates had a minimal impact on operating income for North America.

57

(cid:127) In 2012, our consolidated operating margin was favorably impacted by geographic mix. The favorable geographic mix  was

primarily  due to many of our emerging markets recovering from the global recession at a quicker pace than our developed
markets. Although this shift in geographic mix has a negative impact on net operating revenues, it generally has  a favorable
impact on our gross profit margin and operating margin due to the correlated impact it has on our product mix.  The
product mix in the majority of our emerging and developing markets is more heavily skewed toward products in  our
sparkling beverage portfolio, which generally yield a higher gross profit margin compared to our still beverages and  finished
products. Consequently, the shift in our geographic mix is driving favorable product mix from a global perspective.

(cid:127) In 2012, our consolidated operating income and operating margin were favorably impacted by the reversal of previously

recognized expenses related to the Company’s long-term incentive compensation programs. As a result of the Company’s
revised outlook of the unfavorable impact foreign currency fluctuations are projected to have on certain performance
periods, the Company lowered the estimated payouts associated with these periods.

(cid:127) In 2012, operating income increased for Eurasia and Africa due to volume and revenue growth across the operating

segment.

(cid:127) In 2012, operating income declined for Europe as a result of lower sales volume and shifts in product, package and  channel

mix across markets, partially offset by efficient expense management.

(cid:127) In 2012, operating income increased for Latin America, reflecting solid volume growth and favorable pricing across  the
group, partially offset by continued investments in the business, including some initial investments related to the  2014
World  Cup.

(cid:127) In 2012, operating income increased for North America, primarily due to positive volume growth and favorable pricing,

partially offset by higher commodity costs and ongoing investment in marketplace executional capabilities.

(cid:127) In 2012, operating income was reduced by $21 million for North America due to costs associated with the Company

detecting residues of carbendazim, a fungicide that is not registered in the United States for use on citrus products,  in
orange juice imported from Brazil for distribution in the United States. As a result, the Company began purchasing
additional supplies of Florida orange juice at a higher cost than Brazilian orange juice.

(cid:127) In 2012, operating income was reduced by $20 million for North America due to changes in the Company’s ready-to-drink

tea strategy as a result of our current U.S. license agreement with Nestl´e terminating at the end of 2012.

(cid:127) In 2012, operating income was reduced by $1 million for Europe, $227 million for North America, $3 million for  Pacific,

$164 million for Bottling Investments and $38 million for Corporate due to charges related to the Company’s productivity
and reinvestment program as well as other restructuring initiatives.

(cid:127) In 2012, operating income was increased by $4 million for Europe, $1 million for Pacific and $5 million for Corporate  due

to the refinement of previously established accruals related to the Company’s 2008-2011 productivity initiatives.

(cid:127) In 2012, operating income was increased by $6 million for North America due to the refinement of previously established

accruals related to the Company’s integration of CCE’s former North America business.

(cid:127) In 2011, foreign currency exchange rates favorably impacted consolidated operating income by 4 percent. The favorable

impact  of changes in foreign currency exchange rates was primarily due to a weaker U.S. dollar compared to most foreign
currencies, including the Japanese yen, Mexican peso, Brazilian real, British pound, South African rand and Australian
dollar, which had a favorable impact on the Eurasia and Africa, Europe, Latin America, Pacific and Bottling Investments
operating segments. Refer to  the heading  ‘‘Liquidity, Capital Resources and Financial Position — Foreign Exchange’’
below.

(cid:127) In 2011, operating income was favorably  impacted by fluctuations in foreign currency exchange rates by 2 percent  for

Europe, 4 percent for Latin America,  1  percent for North America, 7 percent for Pacific, 7 percent for Bottling
Investments and 1 percent for Corporate.  Operating income was unfavorably impacted by fluctuations in foreign  currency
exchange rates by 1 percent  for Eurasia  and  Africa.

(cid:127) In 2011, our consolidated  operating margin was favorably impacted by geographic mix. The favorable geographic  mix  was

primarily due to  many of  our emerging  markets  recovering from the global recession at a quicker pace than our  developed
markets. Although this shift in geographic  mix  has a negative impact on net operating revenues, it generally has  a  favorable
impact  on our gross profit  margin and operating margin due to the correlated impact it has on our product mix. The
product mix in the majority of our  emerging  and developing markets is more heavily skewed toward products in  our
sparkling beverage  portfolio, which  generally  yield a higher gross profit margin compared to our still beverages and  finished
products.

58

(cid:127) In 2011, operating income and operating margin for Europe were unfavorably impacted by a change in our concentrate

pricing  strategy in Germany with our consolidated bottler.

(cid:127) In 2011, operating income and operating margin for Latin America were favorably impacted by volume growth across  all  of
the group’s business units and pricing increases in key markets, partially offset by continued investments in the business.

(cid:127) In 2011, the operating margin for North America was unfavorably impacted by the full year impact of the Company’s

acquisition of CCE’s former North America business. Generally, bottling and finished product operations have higher  net
operating revenues but lower operating margins when compared to concentrate and syrup operations. The impact  of  this
transaction was also reflected in the Company’s operating margin. Refer to the heading ‘‘Structural Changes, Acquired
Brands and New License Agreements’’ above.

(cid:127) In 2011, operating income and operating margin for North America were unfavorably impacted by higher commodity  costs

in the segment’s finished product businesses.

(cid:127) In 2011, operating income was reduced by $19 million for North America due to the amortization of favorable supply

contracts acquired in connection with our acquisition of CCE’s former North America business.

(cid:127) In 2011, operating income and operating margin for Pacific and North America were unfavorably impacted as a  result  of

the earthquake and tsunami that devastated northern and eastern Japan on March 11, 2011. Operating income was  reduced
by $82 million and $2 million for Pacific and North America, respectively. The charges were primarily related to  the
Company’s charitable  donations in support  of relief and rebuilding efforts in Japan as well as funds we provided  to  certain
bottling partners in the affected regions.

(cid:127) In 2011, operating income was reduced by $10 million for Corporate due to charges associated with the floods in  Thailand

that  impacted the Company’s supply chain operations in the region.

(cid:127) In 2011, operating income was reduced by $12 million for Eurasia and Africa, $25 million for Europe, $4 million  for  Latin
America, $374 million for North America, $4 million for Pacific, $89 million for Bottling Investments and $164 million  for
Corporate, primarily due to the Company’s productivity, integration and restructuring initiatives as well as costs  associated
with the merger of Arca and Contal.

(cid:127) In 2010, foreign currency exchange rates favorably impacted consolidated operating income by 3 percent. The favorable

impact of changes in foreign currency exchange rates was primarily due to a weaker U.S. dollar compared to most  foreign
currencies, including the Japanese yen, Mexican  peso, Brazilian real, South African rand and Australian dollar, which  had  a
favorable impact on the Eurasia and Africa, Latin America, Pacific and Bottling Investments operating segments.  The
favorable impact of a weaker U.S. dollar compared to the aforementioned currencies was partially offset by the  impact  of  a
stronger U.S. dollar compared to certain other foreign currencies, including the euro and British pound, which had  an
unfavorable impact on the Europe and Bottling Investments operating segments. Refer to the heading ‘‘Liquidity,  Capital
Resources and Financial Position — Foreign Exchange’’ below.

(cid:127) In 2010, operating income was favorably impacted by fluctuations in foreign currency exchange rates by 7 percent  for

Eurasia and Africa, 3 percent for Latin America, 8 percent for Pacific and 9 percent for Bottling Investments. Operating
income was unfavorably impacted by fluctuations in foreign currency exchange rates by 1 percent for Europe. Fluctuations
in foreign currency exchange rates had a minimal impact on operating income for North America and Corporate.

(cid:127) In 2010, our consolidated operating margin was favorably impacted by geographic mix. The favorable geographic mix  was

primarily  due to many of our emerging  markets recovering from the global recession at a quicker pace than our developed
markets. Although this shift  in geographic mix  has a negative impact on net operating revenues, it generally has  a favorable
impact on our gross profit margin and operating margin due to the correlated impact it has on our product mix.  The
product mix in the majority of our emerging  and developing markets is more heavily skewed toward products in  our
sparkling beverage portfolio,  which generally  yield a higher gross profit margin compared to our still beverages and  finished
products.

(cid:127) In 2010, our consolidated operating margin  was  favorably impacted by the deconsolidation of certain entities as  a  result  of
the Company’s adoption of new accounting  guidance issued by the FASB. These entities are primarily bottling operations
and have been accounted for  under the  equity method of accounting since they were deconsolidated on January  1,  2010.
Generally, bottling  and finished product  operations produce higher net revenues but lower operating margins compared  to
concentrate and syrup operations. The majority of the deconsolidated entities had previously been included in our  Bottling
Investments operating  segment.

59

(cid:127) In 2010, the operating margin for the Latin America operating segment was favorably impacted by the sale of 50  percent  of
our ownership interest in Le˜ao Junior, resulting in its deconsolidation, as well as the deconsolidation of certain entities  as  a
result of the Company’s adoption of new accounting guidance issued by the FASB. Price and product mix also favorably
impacted Latin America’s operating income and operating margin during the year.

(cid:127) In 2010, the operating margin for the North America operating segment was unfavorably impacted by the Company’s

acquisition of CCE’s former North America business. Generally, bottling and finished product operations have higher  net
operating revenues but lower operating margins when compared to concentrate and syrup operations. Refer to the  heading
‘‘Structural Changes, Acquired Brands and New License Agreements’’ above. Refer to Note 2 of Notes to Consolidated
Financial Statements.

(cid:127) In 2010, operating income for the North America operating segment was reduced by $74 million due to the acceleration  of
expense associated with certain share-based replacement awards issued in connection with our acquisition of CCE’s  former
North America business. Refer to Note 2 of Notes to Consolidated Financial Statements.

(cid:127) In 2010, operating income for the North America operating segment was negatively impacted by $235 million, primarily  due
to the elimination of gross profit in inventory on intercompany sales and an inventory fair value adjustment as a  result  of
our acquisition of CCE’s former North America business. Prior to the acquisition, we recognized the profit associated  with
concentrate sales when the concentrate was sold to CCE, excluding the portion that was deemed to be intercompany  due  to
our previous ownership interest in CCE. However, subsequent to the acquisition, the Company does not recognize  the
profit associated with concentrate sold  to  CCE’s legacy North America business until the finished beverage products  made
from those concentrates are sold. Refer to Note 2 of Notes to Consolidated Financial Statements.

(cid:127) In 2010, operating income for the North America operating segment was reduced by $20 million due to the amortization  of

favorable supply contracts acquired in connection with our acquisition of CCE’s former North America business.

(cid:127) In 2010, operating income was reduced by $7 million for Eurasia and Africa, $50 million for Europe, $133 million  for

North America, $22 million for Pacific, $122 million for Bottling Investments and $485 million for Corporate, primarily  due
to the Company’s productivity, integration and restructuring initiatives; charitable donations; transaction costs incurred  in
connection with our acquisition of CCE’s former North America business and the sale of our Norwegian and Swedish
bottling operations to New CCE; and other charges related to bottling activities in Eurasia. Refer to the heading ‘‘Other
Operating Charges’’ above.

Interest  Income

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

Interest income was $471 million in 2012, compared to $483 million in 2011, a decrease of $12 million, or 2 percent. The  decrease
was primarily due to the impact of lower average interest rates, partially offset by higher average cash, cash equivalents  and
short-term investment balances. The majority of the Company’s cash, cash equivalents and short-term investments is held  by  our
international locations.

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

Interest income was $483 million in 2011, compared to $317 million in 2010, an increase of $166 million, or 52 percent.  The
increase was primarily due to the impact of higher average cash, cash equivalents and short-term investment balances in  addition
to higher average interest rates, particularly in international locations. The majority of the Company’s cash, cash equivalents  and
short-term investments is held  by our international  locations.

Interest  Expense

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

Interest expense was $397 million in 2012,  compared  to $417 million in 2011, a decrease of $20 million, or 5 percent. This
decrease reflects the impact of long-term debt  maturities during the second quarter of 2012 and a net benefit related to  interest
rate swaps on our fixed-rate debt, partially  offset by the impact of additional long-term debt the Company issued during  the  first
quarter of 2012. Refer to Note 5 of Notes to Consolidated Financial Statements for additional information related to the
Company’s hedging program. Refer to  the  heading ‘‘Liquidity, Capital Resources and Financial Position — Cash Flows  from
Financing Activities — Debt  Financing’’  below  for additional information related to the Company’s long-term debt activity.

60

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

Interest expense was $417 million in 2011, compared to $733 million in 2010, a decrease of $316 million, or 43 percent.  This
decrease was primarily due to a $342 million charge recorded in 2010 related to the premiums paid to repurchase long-term  debt
and the costs associated with the settlement of treasury rate locks issued in connection with the Company’s debt tender  offer  in
2010. The decrease was partially offset by the full year impact of increased interest expense on long-term debt assumed  in
connection with the Company’s acquisition of CCE’s former North America business as well as additional long-term debt  issued
by the  Company in 2011. The Company’s interest expense also includes the impact of interest rate swap agreements. Refer  to
Note 5 of Notes to Consolidated Financial Statements for additional information related to our interest rate swaps. Refer  to  the
heading ‘‘Liquidity, Capital Resources and Financial Position — Cash Flows from Financing Activities — Debt Financing’’  below
for additional information related to the Company’s long-term debt activity.

Equity Income (Loss) — Net

Year Ended December 31, 2012, versus  Year  Ended  December  31, 2011

Equity income (loss) — net represents our Company’s proportionate share of net income or loss from each of our equity  method
investees. In 2012, equity income was $819 million, compared to equity income of $690 million in 2011, an increase of
$129 million, or 19 percent. This increase was primarily due to more favorable operating results reported by certain of  our  equity
method  investees, a decrease in the impact of unusual or infrequent charges recorded by certain of our equity method investees,
and the Company’s acquisition of an equity  ownership interest in Aujan during 2012, partially offset by the unfavorable  impact of
foreign currency fluctuations. Refer to Note 17 of Notes to Consolidated Financial Statements for additional information  related
to the unusual or infrequent charges recorded by certain of our equity method investees.

Year Ended December 31, 2011, versus  Year  Ended  December  31, 2010

In  2011, equity income was $690 million, compared to equity income of $1,025 million in 2010, a decrease of $335 million,  or
33 percent. This decrease was primarily due to the Company’s acquisition and consolidation of CCE’s former North America
business during the fourth quarter of 2010. As a result of this transaction, the Company stopped recording equity income  related
to CCE beginning October 2, 2010, and our 2011 consolidated statement of income reflects the full year impact of not  having  an
equity interest in New CCE. Refer to the heading ‘‘Structural Changes, Acquired Brands and New License Agreements’’  above.  In
addition, the decrease in equity income (loss) — net was partially due to the Company’s sale of its investment in Coca-Cola
Embonor, S.A. (‘‘Embonor’’) during the first quarter of 2011. Refer to Note 2 of Notes to Consolidated Financial Statements  for
additional information on the Company’s acquisition and divestiture activities. The unfavorable impact of these items was  partially
offset  by the Company’s proportionate share of increased net income from certain of our equity method investees and the
favorable impact of foreign currency fluctuations.

Other Income (Loss) —  Net

Other income (loss) — net includes, among other things, the impact of foreign currency exchange gains and losses; dividend
income; rental income;  gains and losses related to the disposal of property, plant and equipment; realized and unrealized  gains
and losses on trading securities; realized gains and losses on available-for-sale securities; other-than-temporary impairments of
available-for-sale securities; and the accretion of expense related to certain acquisitions. The foreign currency exchange gains  and
losses are primarily the result of the remeasurement of monetary assets and liabilities from certain currencies into functional
currencies. The  effects of the remeasurement  of these assets and liabilities are partially offset by the impact of our economic
hedging  program for certain exposures  on  our  consolidated balance sheets. Refer to Note 5 of Notes to Consolidated Financial
Statements.

In  2012, other income (loss) — net was income of $137 million, primarily related to a gain of $185 million due to the merger of
Embotelladora Andina S.A. (‘‘Andina’’)  and Embotelladoras Coca-Cola Polar S.A. (‘‘Polar’’); a gain of $92 million the Company
recognized as a result of Coca-Cola FEMSA,  an  equity method investee, issuing additional shares of its own stock at per  share
amounts greater than the carrying value  of the Company’s per share investment; dividend income of $44 million; and net  gains  of
$31 million related to fluctuations in the  fair  value  of  the Company’s trading securities and the sale of available-for-sale  securities.
The favorable impact of the  previous items was  partially offset by a charge of $108 million due to the loss we recognized  on  the
pending  sale of a majority ownership interest  in our  consolidated Philippine bottling operations to Coca-Cola FEMSA;  a  charge  of
$82 million related to the premium we  paid  in excess of the publicly traded market price to acquire an ownership interest  in
Mikuni  Coca-Cola Bottling  Co., Ltd. (‘‘Mikuni’’);  and  charges of $16 million due to other-than-temporary declines in the  fair
values of certain cost method investments.  Refer to Note 2 and Note 17 of Notes to Consolidated Financial Statements.

61

In  2011, other income (loss) — net was income of $529 million, primarily related to a net gain of $417 million the Company
recognized due to the merger of Arca and Contal; a net gain of $122 million the Company recognized due to Coca-Cola  FEMSA
issuing additional shares of its own stock at per share amounts greater than the carrying value of the Company’s per share
investment, partially offset by charges associated with certain of the Company’s equity method investments in Japan; and  a  gain  of
$102 million due to the sale of our investment in Embonor. Other income (loss) — net also included $10 million of realized and
unrealized gains on trading securities. The net favorable impact of the previous items was partially offset by foreign currency
exchange losses of $73 million; charges of $41 million due to the impairment of an investment in an entity accounted for  under
the equity method  of accounting; $17 million due to other-than-temporary declines in the fair value of certain of the Company’s
available-for-sale securities; and $5 million due to the finalization of working capital adjustments associated with the sale of  our
Norwegian and Swedish bottling operations to New CCE during the fourth quarter of 2010. Refer to Note 17 of Notes  to
Consolidated Financial Statements.

In  2010, other income (loss) — net was income of $5,185 million, primarily related to a $4,978 million gain due to the
remeasurement of our equity investment in CCE to fair value upon the close of our acquisition of CCE’s former North  America
business and a $597 million gain related to the sale of all our ownership interests in our Norwegian and Swedish bottling
operations to New CCE. Refer to the heading ‘‘Structural Changes, Acquired Brands and New License Agreements’’ above  and
Note 2 of Notes to Consolidated Financial Statements. These gains were partially offset by a $265 million charge related  to
preexisting relationships with CCE and foreign currency exchange losses of $148 million. The charge related to preexisting
relationships was primarily due to the write-off of our investment in infrastructure programs with CCE. The foreign currency
exchange losses were primarily due to a charge of $103 million related to the remeasurement of our Venezuelan subsidiary’s  net
assets. Refer to the heading ‘‘Liquidity, Capital Resources and Financial Position — Foreign Exchange’’ below. In addition  to  the
items mentioned above, other income (loss) — net also included a $23 million gain on the sale of 50 percent of our investment in
Le˜ao Junior and $48 million of charges related to other-than-temporary impairments and a donation of preferred shares  in  one  of
our equity investees. Refer to Note 17 of Notes to Consolidated Financial Statements.

Income Taxes

Our effective tax rate reflects the tax benefits of having significant operations outside the United States, which are generally  taxed
at  rates lower than the U.S. statutory rate of 35 percent. As a result of employment actions and capital investments made  by  the
Company, certain tax jurisdictions provide income tax incentive grants, including Brazil, Costa Rica, Singapore and Swaziland. The
terms of these grants expire from 2015 to 2020. We expect each of these grants to be renewed indefinitely. Tax incentive  grants
favorably impacted our  income tax expense by $168 million, $193 million and $145 million for the years ended December  31,  2012,
2011 and 2010, respectively. In addition, our effective tax rate reflects the benefits of having significant earnings generated  in
investments accounted for under the equity method of accounting, which are generally taxed at rates lower than the U.S.  statutory
rate.

A  reconciliation of the statutory U.S. federal tax rate and our effective tax rate is as follows:

Year Ended December 31,

2012

2011

2010

Statutory U.S. federal tax rate
State and local income taxes — net of federal benefit
Earnings in jurisdictions taxed at rates different from  the statutory U.S. federal  rate
Reversal of valuation allowances
Equity  income or loss
CCE  transaction
Sale of  Norwegian and Swedish bottling operations
Other operating charges
Other — net

Effective tax rate

35.0%
1.1
(9.5)1,2
(2.4)3
(2.0)
—
—
0.44
0.5

23.1%

As Adjusted

35.0%
0.9
(9.5)5,6,7
—
(1.4)8
—
 —9
0.310
(0.8)11,12,13,14

35.0%
0.6
(5.6)15
—
(1.9)16
(12.5)17,18
0.419
0.420
0.321,22

24.5%

16.7%

1 Includes a tax expense of $133 million (or a 1.1 percent impact on our  effective tax rate) related to amounts required to be recorded for changes  to

our uncertain tax positions, including interest and penalties, in various international jurisdictions.

2 Includes a tax expense of $57 million on pretax net gains of $76 million (or a 0.3 percent impact on our effective tax rate) related to the following:
a gain recognized as a result of the merger of Andina and Polar;  a gain recognized as a result of Coca-Cola FEMSA, an equity method investee,
issuing additional  shares of its own stock at a per share amount greater  than the carrying value of the Company’s per share investment; the loss
recognized on the pending sale of a majority ownership interest in our consolidated Philippine bottling operations to Coca-Cola FEMSA; and the
expense  recorded  for the premium the Company paid over the publicly traded market price to acquire an ownership interest in Mikuni.  Refer to
Note 17 of Notes to Consolidated Financial Statements.

62

3 Relates to a net tax benefit of $283 million associated with the reversal of valuation allowances in certain of the Company’s foreign jurisdictions.

4 Includes a tax benefit of $95 million on pretax charges of $416 million (or a 0.4 percent impact on our effective tax rate) primarily related to the

Company’s productivity and reinvestment program as well as other  restructuring initiatives; the refinement of previously established accruals related
to the Company’s  2008-2011 productivity initiatives; and the refinement of previously established accruals related to the Company’s integration  of
CCE’s former North America business. Refer to Note 18 of Notes to Consolidated Financial Statements.

5 Includes a tax benefit of $6 million related to amounts required to be recorded for changes to our uncertain tax positions, including interest  and

penalties, in  various international jurisdictions.

6 Includes a zero percent effective tax rate on pretax charges of $17 million due to the impairment of available-for-sale securities. Refer  to Note  3

and  Note  17 of Notes to Consolidated Financial Statements.

7 Includes a tax expense of $299 million on pretax net gains of $641 million (or a 0.7 percent impact on our effective tax rate) related to the  net gain
recognized as a result of the merger of Arca and Contal; the gain recognized on the sale of our investment in Embonor; and gains the Company
recognized as a result of Coca-Cola FEMSA, an equity method  investee, issuing additional shares of its own stock at per share amounts greater
than  the  carrying value of the Company’s per share investment. These  gains were partially offset by charges associated with certain of the
Company’s equity  method investments in Japan. Refer to Note 17  of Notes to Consolidated Financial Statements.

8 Includes a tax benefit of $7 million on pretax net charges of $53 million (or a 0.1 percent impact on our effective tax rate) related to our

proportionate  share of asset impairments and restructuring charges  recorded by certain of our equity method investees. Refer to Note 17  of  Notes
to Consolidated Financial Statements.

9 Includes a tax benefit of $2 million on pretax charges of $5 million related to the finalization of working capital adjustments on the sale of our

Norwegian and Swedish bottling operations. Refer to Note 2 and Note  17 of Notes to Consolidated Financial Statements.

10 Includes a tax benefit of  $224 million  on  pretax  charges  of  $732 million (or a 0.3 percent impact on our effective tax rate) primarily related to  the
Company’s productivity, integration and restructuring initiatives; transaction costs incurred in connection with the merger of Arca and Contal; costs
associated with the earthquake and tsunami that devastated northern and eastern Japan; and costs associated with the flooding in Thailand. Refer
to Note 17 of Notes to Consolidated Financial Statements.

11 Includes a tax benefit of $8 million on pretax charges of $19 million related to the amortization of favorable supply contracts acquired in

connection  with  our acquisition of CCE’s former North America  business.

12 Includes a tax benefit of $3 million on pretax net charges of $9 million related to the repurchase and/or exchange of certain long-term  debt

assumed in  connection with our acquisition of CCE’s former North America business as well as the early extinguishment of certain other long-term
debt.  Refer to  Note 10 of Notes to Consolidated Financial Statements.

13 Includes a tax benefit of $14 million on pretax charges of $41 million related to the impairment of an investment in an entity accounted for  under

the equity  method of accounting. Refer to Note 17 of Notes to Consolidated Financial Statements.

14 Includes a tax benefit of $2 million related to amounts required to be recorded for changes to our uncertain tax positions, including interest  and

penalties, in  certain domestic jurisdictions.

15 Includes a tax expense of $265 million (or a 1.9 percent impact on our  effective tax rate) primarily related to deferred tax expense on certain

current  year  undistributed foreign earnings that are not considered indefinitely reinvested and amounts required to be recorded for changes to  our
uncertain tax  positions, including interest and penalties.

16 Includes a tax benefit of $9 million on pretax net charges of $66 million (or a 0.1 percent impact on our effective tax rate) related to charges

recorded by  our equity method investees. Refer to Note 17 of Notes to Consolidated Financial Statements.

17 Includes a tax benefit of $34 million on a pretax gain of $4,978  million (or a reduction of 12.5 percent on our effective tax rate) related to the
remeasurement  of our equity investment in CCE to fair value upon our acquisition of CCE’s former North America business. The tax benefit
reflects the impact of reversing deferred tax liabilities associated  with our equity investment in CCE prior to the acquisition. Refer to Note 2  of
Notes  to Consolidated Financial Statements.

18 Includes a tax benefit of $99 million on pretax charges of $265 million related to the write-off of preexisting relationships with CCE. Refer  to

Note 2 of Notes to Consolidated Financial Statements.

19 Includes a tax expense of $261 million on a pretax gain of $597  million (or a 0.4 percent impact on our effective tax rate) related to the sale of our

Norwegian and Swedish bottling operations. Refer to Note 2 of  Notes to Consolidated Financial Statements.

20 Includes a tax benefit of $223 million on pretax charges of $819 million (or a 0.4 percent impact on our effective tax rate) primarily related to  the

Company’s productivity, integration and restructuring initiatives,  transaction costs and charitable contributions. Refer to Note 17 of Notes to
Consolidated Financial Statements.

21 Includes a tax benefit of $114 million on pretax charges of $493 million (or a 0.5 percent impact on our effective tax rate) related to the  repurchase
of certain long-term debt and costs associated with the settlement of  treasury rate locks issued in connection with the debt tender offer;  the loss
related to the remeasurement of our Venezuelan subsidiary’s  net assets; other-than-temporary impairment charges; and a donation of preferred
shares in  one of our equity method investees. Refer to Note 17 of Notes to Consolidated Financial Statements.

22 Includes a tax expense of $31 million (or a 0.2 percent impact on our  effective tax rate) related to amounts required to be recorded for changes to

our uncertain tax positions, including interest and penalties, and  other  tax matters in certain domestic jurisdictions.

63

In  2010, the Company recorded a $4,978 million pretax remeasurement gain associated with the acquisition of CCE’s former
North America business. This remeasurement gain was not recognized for tax purposes and therefore no tax expense was  recorded
on this gain. Also, as a  result of this acquisition, the Company was required to reverse $34 million of deferred tax liabilities  which
were associated with our equity investment in CCE prior to the acquisition. In addition, the Company recognized a $265  million
charge related to the settlement of preexisting relationships with CCE, and we recorded a tax benefit of 37 percent related  to this
charge.

As  of December 31, 2012, the gross amount of unrecognized tax benefits was $302 million. If the Company were to prevail  on  all
uncertain tax positions, the net effect would be a benefit to the Company’s effective tax rate of $187 million, exclusive  of  any
benefits related to interest and penalties. The remaining $115 million, which was recorded as a deferred tax asset, primarily
represents tax benefits that would be received in different tax jurisdictions in the event the Company did not prevail on  all
uncertain tax positions.

A  reconciliation of the changes in the gross balance of unrecognized tax benefit amounts is as follows (in millions):

Year Ended December 31,

Beginning balance of unrecognized tax benefits
Increases related to prior period tax positions
Decreases related to prior period tax positions
Increases related to current period tax positions
Decreases related to current period tax positions
Decreases related to settlements with  taxing  authorities
Reductions as a result of a lapse of the applicable  statute  of limitations
Increase related to acquisition of CCE’s former North America business
Increases (decreases) from effects of foreign  currency exchange  rates

Ending  balance of unrecognized tax benefits

2012

$ 320
69
(15)
23
—
(45)
(36)
—
(14)

$ 302

2011

$ 387
9
(19)
6
(1)
(5)
(46)
—
(11)

$ 320

2010

$ 354
26
(10)
33
—
—
(1)
6
(21)

$ 387

The Company recognizes accrued interest and penalties related to unrecognized tax benefits in income tax expense. The  Company
had $113 million, $110 million and $112 million in interest and penalties related to unrecognized tax benefits accrued as  of
December 31, 2012, 2011 and 2010, respectively. Of these amounts, $33 million of expense, $2 million of benefit and $17 million
of expense were recognized through income tax expense in 2012, 2011 and 2010, respectively. If the Company were to prevail  on
all uncertain tax positions, the reversal of this accrual would also be a benefit to the Company’s effective tax rate.

Based on current tax laws, the Company’s effective tax  rate in 2013 is expected to be approximately 24.0 percent before
considering the effect of any unusual or special items that may affect our tax rate in future years.

Liquidity, Capital Resources and Financial Position

We believe our ability to generate cash from operating activities is one of our fundamental financial strengths. Refer to the
heading ‘‘Cash Flows from Operating Activities’’ below. The near-term outlook for our business remains strong, and we  expect to
generate substantial cash flows from operations in 2013. As a result of our expected cash flows from operations, we have
significant flexibility to meet our financial commitments. The Company does not typically raise capital through the issuance  of
stock. Instead, we use debt financing to lower our overall cost of capital and increase our return on shareowners’ equity.  Refer  to
the heading ‘‘Cash Flows from Financing Activities’’  below. We have a history of borrowing funds domestically and continue to
have the ability to borrow funds domestically  at reasonable interest rates. Our debt financing includes the use of an extensive
commercial paper program as part of our overall cash  management strategy. The Company reviews its optimal mix of short-term
and long-term debt regularly and may replace  certain amounts of commercial paper, short-term debt and current maturities of
long-term debt with new issuances of  long-term  debt  in the future. In addition to the Company’s cash balances, commercial paper
program, and our ability to issue long-term  debt,  we also had $6,314 million in lines of credit for general corporate purposes as  of
December 31, 2012. These  backup lines of  credit expire at various times from 2013 through 2017.

We have significant operations outside the United States. Unit case volume outside the United States represented approximately
80 percent of the Company’s worldwide  unit  case volume in 2012. We earn a substantial amount of our consolidated operating
income and income before income taxes  in  foreign subsidiaries that either sell concentrate to our local bottling partners  or,  in
certain  instances, sell finished products directly to our customers to fulfill the demand for Company beverage products outside
the United States. A significant portion of  these foreign earnings is considered to be indefinitely reinvested in foreign
jurisdictions. The Company’s cash, cash  equivalents, short-term investments and marketable securities held by our foreign
subsidiaries totaled $15.3 billion as of December 31, 2012. With the exception of an insignificant amount, for which U.S.

64

federal and state income taxes have already been provided, we do not intend, nor do we foresee a need, to repatriate these  funds.
Additionally, the absence of a government-approved mechanism to convert local currency into U.S. dollars in Argentina  and
Venezuela restricts the Company’s ability to pay dividends from these locations. As of December 31, 2012, the Company’s
subsidiaries in Argentina and Venezuela held $247 million and $353 million, respectively, of cash, cash equivalents, short-term
investments and marketable securities. Subsequent to December 31, 2012, the Venezuelan government devalued its currency,
which will result in the Company remeasuring the net assets of our subsidiary in Venezuela. Based on the carrying value  of  our
assets and liabilities denominated in Venezuelan bolivar as of December 31, 2012, we anticipate recognizing a remeasurement  loss
of $100 million to  $125 million during the first quarter of 2013.

Net operating revenues in the United States were $19.7 billion in 2012, or 41 percent of the Company’s consolidated net
operating revenues. We expect existing domestic cash, cash equivalents, short-term investments, marketable securities, cash  flows
from operations and the issuance of domestic debt to continue to be sufficient to fund our domestic operating activities  and  cash
commitments for investing and financing activities. In addition, we expect existing foreign cash, cash equivalents, short-term
investments, marketable securities and cash flows from operations to continue to be sufficient to fund our foreign operating
activities  and cash commitments for investing activities.

In  the future, should we require more capital to fund significant discretionary activities in the United States than is generated  by
our domestic operations, or is available through the issuance of domestic debt, we could elect to repatriate future periods’
earnings from foreign jurisdictions. This alternative could result in a higher effective tax rate. While the likelihood is remote, the
Company could also elect to repatriate earnings from foreign jurisdictions that have previously been considered to be indefinitely
reinvested. Upon distribution  of those  earnings in  the  form of dividends or otherwise, the Company would be subject to  additional
U.S. income taxes (net of an adjustment for foreign tax credits) and withholding taxes payable to various foreign jurisdictions,
where applicable. This alternative could also result in a higher effective tax rate in the period in which such a determination  is
made to repatriate prior period foreign earnings. Refer  to Note 14 of Notes to Consolidated Financial Statements for further
information related to our income taxes and undistributed earnings of the Company’s foreign subsidiaries.

Based on all the aforementioned factors, the Company believes its current liquidity position is strong, and we will continue  to
meet all of our financial commitments for the foreseeable future. These commitments include, but are not limited to, regular
quarterly dividends, debt maturities, capital expenditures, share repurchases and other obligations included under the heading
‘‘Off-Balance Sheet Agreements and Aggregate Contractual Obligations’’ below.

Cash Flows from Operating  Activities

Net cash provided by operating activities for the years ended December 31, 2012, 2011 and 2010 was $10,645 million,
$9,474 million and $9,532 million, respectively.

Cash  flows from operating activities increased $1,171 million, or 12 percent, in 2012 compared to 2011. This increase reflects
higher receipts from customers, lower tax payments and the favorable impact of the Company discontinuing its temporary
extension of credit terms in Japan. The favorable impact of the previous items was partially offset by the unfavorable impact of
foreign currency fluctuations and an increase in contributions to our pension plans.

The Company discontinued the temporary extension of its credit terms in Japan during the first quarter of 2012. We originally
extended our credit terms in Japan during the second quarter of 2011 as a result of the natural disasters that devastated  portions
of the  country on March 11, 2011. This change resulted in an increase in cash from operations during the year ended
December 31, 2012.

Cash  flows from operating activities decreased  $58  million, or 1 percent, in 2011 compared to 2010. This decrease was  primarily
attributable to an increase in contributions  to our  pension plans of $924 million during 2011, compared to contributions  of
$77 million in 2010; the  temporary extension  of  the  Company’s credit terms in Japan as a result of the natural disasters  that
devastated the northern and eastern portions of the country during the first quarter of 2011; an increase in interest payments
related to long-term debt;  and an increase  in cash  payments related to our productivity, integration and restructuring initiatives.
The unfavorable impact of these items  was partially  offset by an increase in cash receipts from customers, a decrease in  tax
payments, and the favorable  impact of  foreign  currency  exchange rates on operations. Refer to the heading ‘‘Net Operating
Revenues’’ above.

65

Cash Flows from Investing Activities

Our cash flows provided by (used in) investing activities are summarized as follows (in millions):

Year Ended December 31,

Purchases of short-term investments
Proceeds from disposals of short-term investments
Acquisitions and investments
Purchases of other investments
Proceeds from disposals of bottling companies and  other  investments
Purchases of property, plant and equipment
Proceeds from disposals of property, plant and equipment
Other investing activities

Net cash provided by (used in) investing activities

$

2012

2011

2010

(9,590) $ (4,057) $ (4,579)
4,032
5,647
5,622
(2,511)
(977)
(1,535)
(132)
(787)
(5,266)
972
562
2,189
(2,215)
(2,920)
(2,780)
134
101
143
(106)
(93)
(187)

$ (11,404) $ (2,524) $ (4,405)

Net cash used in investing activities increased $8,880 million in 2012 compared to 2011. This increase was primarily related  to  a
change in the Company’s overall cash management program. In an effort to manage counterparty risk and diversify our  assets,
the Company began to make additional investments in high-quality securities. These investments are primarily classified  as
available-for-sale securities. Refer to Note 3 of Notes to Consolidated Financial Statements for additional information.  Refer to
the headings ‘‘Short-Term Investments,’’ ‘‘Purchases of Other Investments’’ and ‘‘Proceeds from Disposals of Bottling Companies
and Other Investments’’ below for the impact this change had on our consolidated statements of cash flows. Refer to the  heading
‘‘Overview of Financial Position’’ below for the impact this change had on our consolidated balance sheets.

Short-Term Investments

In  2012, purchases of short-term investments were $9,590 million, and proceeds from disposals of short-term investments  were
$5,622 million. This activity resulted in a net cash outflow of $3,968 million during 2012. In 2011, purchases of short-term
investments were $4,057 million and proceeds from disposals of short-term investments were $5,647 million, resulting in  a  net cash
inflow of $1,590 million. In 2010, purchases of short-term investments were $4,579 million and proceeds from disposals  of
short-term investments were $4,032 million, resulting in a net cash outflow of $547 million. These short-term investments  are  time
deposits that have maturities of greater than three months but less than one year and are classified in the line item short-term
investments in our consolidated balance sheets.

Acquisitions and Investments

In  2012, the Company’s acquisition and investment activities totaled $1,535 million. These activities were primarily related  to
the following: our investments in the existing beverage business of Aujan, one of the largest independent beverage companies  in
the Middle East; our investment in Mikuni, a bottling partner located in Japan; our acquisition of Sacramento Coca-Cola
Bottling Co., Inc. (‘‘Sacramento bottler’’); and our acquisition of bottling operations in Vietnam, Cambodia and Guatemala.  None
of the  Company’s other acquisitions or investments were individually significant.

In  2011, the Company’s acquisition and investment activities totaled $977 million. These activities were primarily related  to  the
acquisitions of Great Plains and Honest Tea, Inc. (‘‘Honest Tea’’), and an additional investment in Coca-Cola Central Japan
Company (‘‘Central Japan’’). In addition, the Company’s acquisition and investment activities during 2011 included immaterial
cash  payments for the finalization of  working  capital  adjustments related to our acquisition of CCE’s former North America
business. Refer to our discussion of this  transaction  below. None of the Company’s other acquisitions or investments were
individually significant.

In  2010, our Company’s acquisition and  investment activities totaled $2,511 million, which was primarily related to our  acquisition
of CCE’s former North America business; DPS license  agreements; our acquisition of Nidan, a Russian juice company;  and  our
additional investment in Fresh Trading Ltd. (‘‘innocent’’). The Company and the existing shareowners of innocent have  a  series of
outstanding put and call options for the Company  to  potentially acquire the remaining shares not already owned by the  Company.
The put and call options are  exercisable  in stages  between 2013 and 2014. The Company anticipates acquiring the majority  of  the
remaining outstanding shares in the second  quarter of 2013. None of the Company’s other acquisitions or investments were
individually significant.

Refer to  the heading ‘‘Operations Review  —  Structural Changes, Acquired Brands and New License Agreements’’ above and
Note 2 of Notes to Consolidated Financial Statements  for additional information related to our acquisitions during the  years
ended December 31, 2012,  2011 and 2010.

66

Purchases of Other Investments

In  2012, purchases of other investments were $5,266 million, primarily due to a change in the Company’s overall cash
management program. In an effort to manage counterparty risk and diversify our assets, the Company began to make additional
investments in high-quality securities. Refer to Note 3 of Notes to Consolidated Financial Statements for additional information.

In  2011, purchases of other investments were $787 million, primarily related to long-term investments made by the Company  for
nonoperating activities.  These investments are primarily classified as available-for-sale securities.

Proceeds  from Disposals of Bottling  Companies  and  Other  Investments

In  2012, proceeds from disposals of bottling companies and other investments were $2,189 million. These proceeds were  primarily
related to the sale  of investments associated with the Company’s cash and risk management programs and were not related  to  the
disposal  of bottling companies. Refer to Note 2 and Note 3 of Notes to Consolidated Financial Statements for additional
information.

In  2011, proceeds from disposals of bottling companies and other investments were $562 million. These proceeds were  primarily
related to the sale  of our investment in Embonor for $394 million. Refer to Note 2 of Notes to Consolidated Financial  Statements
for additional information.

In  2010, proceeds from disposals of bottling companies and other investments were $972 million. These proceeds were  primarily
related to the sale  of our Norwegian and Swedish bottling operations to New CCE for $0.9 billion and the sale of 50 percent  of
our investment in Le˜ao Junior for $83 million. Refer to the heading ‘‘Operations Review — Structural Changes, Acquired  Brands
and New License Agreements’’ above and Note 2 of Notes to Consolidated Financial Statements for additional information.

Property, Plant and Equipment

Purchases of property, plant and equipment net of disposals for the years ended December 31, 2012, 2011 and 2010 were
$2,637 million, $2,819 million and $2,081 million, respectively. Total capital expenditures for property, plant and equipment
(including our investments in information technology) and the percentage of such totals by operating segment were as follows
(in millions):

Year Ended December 31,

Capital expenditures

Eurasia & Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

2012

2011

2010

$ 2,780

$ 2,920

$ 2,215

3.2%
1.1
3.2
52.0
2.5
31.2
6.8

2.9%
1.3
3.6
46.7
3.2
35.6
6.7

2.7%
1.5
4.2
32.1
4.6
42.5
12.4

We expect our annual 2013 capital expenditures to be approximately $3.0 billion as we continue to make investments to  enable
growth in our business and further enhance our operational effectiveness.

Other Investing Activities

In  2012, other investing activities were  primarily  related to the Company’s consolidated Philippine and Brazilian bottling
operations being classified as held for sale as of December 31, 2012. Refer to Note 2 of Notes to Consolidated Financial
Statements for additional information  on  these  transactions. The cash flow impact of these transactions in other investing  activities
represents the balance of cash  and cash  equivalents held by these entities being transferred to assets held for sale.

In  2011, other investing activities were  primarily  related to the Company’s investments in joint ventures. None of these
investments were individually significant.

67

In  2010, other investing activities were primarily related to the deconsolidation of certain entities due to the Company’s adoption
of new accounting guidance issued by the FASB. Refer to the heading ‘‘Operations Review — Structural Changes, Acquired
Brands and New License Agreements’’ above and Note 1 of Notes to Consolidated Financial Statements for additional
information. The cash flow impact in other investing activities primarily represents the balance of cash and cash equivalents  on  the
deconsolidated entities’ balance sheets as of December 31, 2009.

Cash Flows from Financing  Activities

Our cash flows provided by (used in) financing activities were as follows (in millions):

Year Ended December 31,

Issuances of debt
Payments of debt
Issuances of stock
Purchases of stock for treasury
Dividends
Other financing activities

Net cash provided by (used in) financing  activities

Debt Financing

2012

2011

2010

$ 42,791
(38,573)
1,489
(4,559)
(4,595)
100

$ 27,495
(22,530)
1,569
(4,513)
(4,300)
45

$ 15,251
(13,403)
1,666
(2,961)
(4,068)
50

$

(3,347) $

(2,234) $

(3,465)

Our Company maintains debt levels we consider prudent based on our cash flows, interest coverage ratio and percentage  of  debt
to capital. We use debt financing to lower our overall cost of capital, which increases our return on shareowners’ equity.  This
exposes us to adverse changes in interest rates. Our interest expense may also be affected by our credit ratings.

As  of December 31, 2012, our long-term debt was rated ‘‘AA-’’ by Standard & Poor’s, ‘‘Aa3’’ by Moody’s and ‘‘A+’’ by Fitch. Our
commercial paper program was rated ‘‘A-1+’’ by Standard & Poor’s, ‘‘P-1’’ by Moody’s and ‘‘F-1’’ by Fitch. In assessing  our  credit
strength, all three agencies consider our capital structure (including the amount and maturity dates of our debt) and financial
policies as well as the aggregated balance sheet and other financial information of the Company. In addition, some rating  agencies
also consider the financial information of certain bottlers, including New CCE, Coca-Cola Amatil, Coca-Cola Bottling Co.
Consolidated, Coca-Cola FEMSA and Coca-Cola Hellenic. While the Company has no legal obligation for the debt of  these
bottlers,  the rating agencies believe the strategic importance of the bottlers to the Company’s business model provides the
Company with an incentive to keep these bottlers viable. It is our expectation that the credit rating agencies will continue  using
this  methodology. If our credit ratings were to be downgraded as a result of changes in our capital structure, our major  bottlers’
financial performance, changes in the credit rating agencies’ methodology in assessing our credit strength, or for any other  reason,
our cost of borrowing could increase. Additionally, if certain bottlers’ credit ratings were to decline, the Company’s share  of  equity
income could be reduced as a result of the potential increase in interest expense for those bottlers.

We monitor our financial ratios and, as indicated above, the rating agencies consider these ratios in assessing our credit ratings.
Each  rating agency employs a different aggregation methodology and has different thresholds for the various financial ratios.
These  thresholds are not necessarily permanent, nor are they always fully disclosed to our Company.

Our global presence and strong capital position give us access to key financial markets around the world, enabling us to  raise
funds at a low effective cost. This posture, coupled with active management of our mix of short-term and long-term debt  and  our
mix of  fixed-rate and variable-rate debt,  results in  a lower overall cost of borrowing. Our debt management policies, in conjunction
with our share repurchase  programs and investment  activity, can result in current liabilities exceeding current assets.

Issuances and payments of debt included both short-term and long-term financing activities. On December 31, 2012, we had
$6,314 million in lines of credit available  for  general corporate purposes. These backup lines of credit expire at various  times  from
2013 through 2017. There were no borrowings under  these backup lines of credit during 2012. These credit facilities are  subject  to
normal banking terms and conditions.

In  2012, the Company had issuances  of debt of $42,791 million, which included $40,008 million of issuances of commercial  paper
and short-term debt with maturities greater than 90 days. The Company’s total issuances of debt also included long-term  debt
issuances of $2,783 million, net of related discounts  and issuance costs.

68

During the first quarter of 2012, the Company issued $2,750 million of long-term debt. The general terms of the notes issued  are
as follows:

(cid:127) $1,000 million total principal amount of notes due March 14, 2014, at a variable interest rate equal to the three-month

London Interbank Offered Rate (‘‘LIBOR’’) minus 0.05 percent;

(cid:127) $1,000 million total principal amount of notes due March 13, 2015, at a fixed interest rate of 0.75 percent; and

(cid:127) $750 million total principal amount of notes due March 14, 2018, at a fixed interest rate of 1.65 percent.

In 2012, the Company had payments of debt of $38,573 million. Total payments of debt included $1,553 million of net payments  of
commercial paper and short-term debt with maturities of 90 days or less, and $35,118 million of payments of commercial  paper
and short-term debt with maturities greater than 90 days. The Company’s total payments of debt also included long-term  debt
payments of $1,902 million.

In 2011, the Company had issuances of debt of $27,495 million, which included $25,219 million of issuances of commercial  paper
and short-term debt with maturities greater than 90 days. The Company’s total issuances of debt also included long-term  debt
issuances of $2,276 million, net of the debt issued to exchange a certain amount of our existing long-term debt. The Company
issued $2,979 million of long-term debt during 2011. We used $979 million of this newly issued debt and paid a premium  of
$208 million to exchange $1,022 million of existing long-term debt that was assumed in connection with our acquisition of  CCE’s
former North America business in the fourth quarter of 2010. The remaining cash from the issuance was used to reduce  the
Company’s outstanding commercial paper balance and  exchange a certain amount of short-term debt.

The general terms of the notes issued during 2011 are as follows:

(cid:127) $1,655 million total principal amount of notes due September 1, 2016, at a fixed interest rate of 1.8 percent; and

(cid:127) $1,324 million total principal amount of notes due September 1, 2021, at a fixed interest rate of 3.3 percent.

During the fourth quarter of 2011, the Company extinguished long-term debt that had a carrying value of $20 million and  was  not
scheduled to mature until 2012. This debt was outstanding prior to the Company’s acquisition of CCE’s former North America
business. In addition, the Company repurchased long-term debt during 2011 that was assumed in connection with our acquisition
of  CCE’s former North America business. The repurchased debt included $99 million in unamortized fair value adjustments
recorded  as part of our purchase accounting for the CCE transaction and was settled throughout the year as follows:

(cid:127) During the first quarter of 2011, the Company repurchased all of our outstanding U.K. pound sterling notes that  had  a

carrying  value of $674 million;

(cid:127) During the second quarter of 2011, the Company repurchased long-term debt that had a carrying value of $42 million;  and

(cid:127) During the third quarter of 2011, the Company repurchased long-term debt that had a carrying value of $19 million.

In 2011, the Company had payments of debt of $22,530 million, including the repurchased debt discussed above. Total payments
of  debt included $91 million of net payments of commercial paper and short-term debt with maturities of 90 days or less,  and
$20,334 million of payments of commercial paper and short-term debt with maturities greater than 90 days. The Company’s  total
payments of debt also included long-term debt payments of $2,105 million. The Company recorded a net charge of $9 million  in
the line item interest expense in our consolidated statement of income during the year ended December 31, 2011. This  net  charge
was  due to the exchange, repurchase and/or extinguishment of long-term debt described above.

In 2010, the Company had issuances  of debt of $15,251 million, which included $1,171 million of net issuances of commercial
paper  and short-term debt with maturities of  90  days or less, and $9,503 million of issuances of commercial paper and short-term
debt with maturities greater than 90  days.  We also  assumed $7.9 billion of debt as a result of our acquisition of CCE’s  former
North America business.  In addition,  on November 15,  2010, the Company issued $4,500 million of long-term notes. The  proceeds
from the debt issuance were  used to repurchase  $2,910 million of long-term debt, and the remainder was used to reduce  our
commercial paper balance.  The long-term  notes  issued on November 15,  2010, had the following general terms:

(cid:127) $1,250 million total principal notes due May 15,  2012, at a variable interest rate of three-month LIBOR plus 0.05  percent;

(cid:127) $1,250 million total principal notes due November 15, 2013, at a fixed interest rate of 0.75 percent;

(cid:127) $1,000 million total principal notes due November 15, 2015, at a fixed interest rate of 1.5 percent; and

(cid:127) $1,000 million total principal notes due November 15, 2020, at a fixed interest rate of 3.15 percent.

69

In  2010, the Company had payments of debt of $13,403 million, including the repurchased long-term debt discussed above.  Total
payments of debt also included $9,667 million related to commercial paper and short-term debt with maturities greater  than
90 days. The Company recorded a charge of $342 million related to the premiums paid to repurchase the long-term debt  and  the
costs  associated with the settlement of treasury rate locks issued in connection with the debt tender offer.

The carrying value of the Company’s long-term debt included fair value adjustments related to the debt assumed from CCE  of
$617 million and $733 million as of December 31, 2012 and 2011, respectively. These fair value adjustments are being amortized
over the number of years remaining until the underlying debt matures. As of December 31, 2012, the weighted-average  maturity
of the  assumed debt to which these fair value adjustments relate was approximately 17 years. The amortization of these  fair  value
adjustments will be a reduction of interest expense in future periods, which will typically result in our interest expense being  less
than  the actual interest paid to service the debt. Total interest paid was $574 million, $573 million and $422 million in 2012,  2011
and 2010, respectively. Refer to Note 10 of Notes to Consolidated Financial Statements for additional information related to  the
Company’s long-term debt balances.

Issuances of Stock

The issuances of stock in 2012, 2011 and 2010 were primarily related to the exercise of stock options by Company employees.

Share Repurchases

On July 20, 2006, the Board of Directors of the Company authorized a share repurchase program of up to 600 million shares  of
the Company’s common  stock. The program took effect on October 31, 2006. Although there are approximately 43 million  shares
that may yet be purchased under this share repurchase program, the Board of Directors authorized a new share repurchase
program of up to 500 million shares of the Company’s common stock on October 18, 2012. The new share repurchase program
will allow the Company to continue repurchasing shares following the completion of the prior program. The table below presents
annual shares repurchased and average price per share:

Year Ended December 31,

Number of shares repurchased (in millions)
Average price per share

2012

2011

2010

As Adjusted

121
$ 37.11

127
$ 33.73

98
$ 31.92

Since the inception of our initial share repurchase program in 1984 through our current program as of December 31, 2012,  we
have purchased approximately 3.0 billion shares of our Company’s common stock at an average price per share of $12.75.  In
addition to shares repurchased under the stock repurchase plans authorized by our Board of Directors, the Company’s  treasury
stock activity also includes shares surrendered to the Company to pay the exercise price and/or to satisfy tax withholding
obligations in connection with so-called stock swap exercises of employee stock options and/or the vesting of restricted  stock
issued  to employees. In 2012, we repurchased $4.5 billion of our stock. However, due to the timing of settlements, the total
amount of treasury stock purchases that settled during 2012 was $4.6 billion, which includes treasury stock that was purchased and
settled during 2012 as well as treasury stock purchased in December 2011 that settled in early 2012. The net impact of  the
Company’s treasury stock issuance and purchase activities in 2012 resulted in a net cash outflow of $3.1 billion. We currently
expect to repurchase an additional $3.0 billion to $3.5 billion of our stock during 2013, net of proceeds from the issuance  of stock
due to the exercise of employee stock options.

Dividends

At its  February 2013 meeting,  our Board of Directors increased our quarterly dividend by 10 percent, raising it to $0.28  per  share,
equivalent to a full year dividend of $1.12  per share in  2013. This is our 51st consecutive annual increase. Our annual common
stock dividend was $1.02  per share, $0.94  per share and $0.88 per share in 2012, 2011 and 2010, respectively. The 2012  dividend
represented an 8.5 percent increase from 2011, and  the  2011 dividend represented a 7 percent increase from 2010.

70

Off-Balance Sheet Arrangements and Aggregate  Contractual Obligations

Off-Balance Sheet Arrangements

In  accordance with the  definition under SEC rules, the following qualify as off-balance sheet arrangements:

(cid:127) any obligation under certain guarantee contracts;

(cid:127) a retained or contingent interest in assets transferred to an unconsolidated entity or similar arrangement that serves  as

credit, liquidity or market risk support to that entity for such assets;

(cid:127) any obligation under certain derivative instruments; and

(cid:127) any obligation arising out of a material variable interest held by the registrant in an unconsolidated entity that provides
financing, liquidity, market risk or credit risk support to the registrant, or engages in leasing, hedging or research and
development services with the registrant.

As  of December 31, 2012, we were contingently liable for guarantees of indebtedness owed by third parties of $671 million,  of
which $294 million was related to VIEs. These guarantees are primarily related to third-party customers, bottlers, vendors  and
container manufacturing operations and have arisen through the normal course of business. These guarantees have various  terms,
and none of these guarantees were individually significant. The amount represents the maximum potential future payments  that
we could be required to make under the guarantees; however, we do not consider it probable that we will be required to  satisfy
these guarantees. Management  concluded that the likelihood of any significant amounts being paid by our Company under  these
guarantees is not probable. As of December 31, 2012, we were not directly liable for the debt of any unconsolidated entity,  and
we did not have any retained or contingent interest in assets as defined above.

Our Company recognizes all derivatives as either assets or liabilities at fair value in our consolidated balance sheets. Refer to
Note 5 of Notes to Consolidated Financial Statements.

As  of December 31, 2012, the Company had $6,314 million in lines of credit for general corporate purposes. These backup  lines
of credit expire  at various times from 2013 through 2017. There were no borrowings under these backup lines of credit  during
2012. These credit facilities are subject to normal banking terms and conditions. Some of the financial arrangements require
compensating balances, none of which are presently significant to our Company.

71

Aggregate  Contractual Obligations

As  of December 31, 2012, the Company’s contractual obligations, including payments due by period, were as follows (in  millions):

Short-term loans and notes payable:1
Commercial paper borrowings
Lines of credit and other short-term  borrowings

Current maturities of long-term debt2
Long-term debt, net of current maturities2
Estimated interest payments3
Accrued income taxes4
Purchase obligations5
Marketing obligations6
Lease obligations
Held-for-sale obligations7

Total contractual obligations

Payments Due by Period

Total

2013

2014–2015

2016–2017

2018 and
Thereafter

$ 16,204
93
1,490
14,082
4,477
471
14,274
4,461
1,084
688

$ 16,204
93
1,490
—
408
471
9,297
2,331
273
615

$ —
—
—
4,970
658
—
1,481
886
337
58

$ — $
—
—
3,048
562
—
586
554
207
6

—
—
—
6,064
2,849
—
2,910
690
267
9

$ 57,324

$ 31,182

$ 8,390

$ 4,963

$ 12,789

1 Refer to Note  10 of Notes to Consolidated Financial Statements for information regarding short-term loans and notes payable. Upon payment of
outstanding commercial paper, we typically issue new commercial paper. Lines of credit and other short-term borrowings are expected to fluctuate
depending upon current liquidity needs, especially at international  subsidiaries.

2 Refer to Note  10 of Notes to Consolidated Financial Statements for information regarding long-term debt. We will consider several alternatives  to
settle this  long-term debt, including the use of cash flows from operating activities, issuance of commercial paper or issuance of other long-term
debt.

3 We calculated estimated interest payments for our long-term fixed-rate debt based on the applicable rates and payment dates. We typically expect to

settle such interest payments with cash flows from operating activities  and/or short-term borrowings.

4 Refer to Note  14 of Notes to Consolidated Financial Statements for information regarding income taxes. As of December 31, 2012, the  noncurrent
portion  of our  income tax liability, including accrued interest and penalties related to unrecognized tax benefits, was $410 million, which  was not
included in the  total above. At this time, the settlement period for  the noncurrent portion of our income tax liability cannot be determined.  In
addition, any payments related to unrecognized tax benefits would be partially offset by reductions in payments in other jurisdictions.

5 Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding and that specify all significant terms,

including long-term contractual obligations, open purchase orders, accounts payable and certain accrued liabilities. We expect to fund these
obligations with cash flows from operating activities.

6 We expect to  fund these  marketing obligations with cash flows from operating activities.

7 Refer to Note  2 of Notes to Consolidated Financial Statements for information regarding the assets and liabilities of our consolidated Philippine  and

Brazilian bottling operations being classified as held for sale.

The total accrued benefit liability for pension and other postretirement benefit plans recognized as of December 31, 2012,  was
$3,406 million. Refer to Note 13 of Notes to Consolidated Financial Statements. This amount is impacted by, among other  items,
pension expense, funding levels, plan amendments, changes in plan demographics and assumptions, and the investment  return on
plan  assets. Because the accrued liability does not represent expected liquidity needs, we did not include this amount in  the
contractual obligations table.

The Pension Protection Act of  2006 (‘‘PPA’’)  was enacted in August 2006 and established, among other things, new standards  for
funding of U.S. defined benefit pension  plans. We generally expect to fund all future contributions with cash flows from  operating
activities. Our international  pension plans are  generally funded in accordance with local laws and income tax regulations.

72

As  of December 31, 2012, the projected benefit obligation of the U.S. qualified pension plans was $6,604 million, and the  fair
value  of plan assets was $5,549 million. The majority of this underfunding was due to the negative impact that the recent credit
crisis and financial system instability had on the value of our pension plan assets and the decrease in the weighted-average
discount rate used to calculate the Company’s benefit obligation.

As  of December 31, 2012, the projected benefit obligation of all pension plans other than the U.S. qualified pension plans was
$3,089 million, and the fair value of all other pension plan assets was $2,035 million. The majority of this underfunding  is
attributable to an international pension plan for certain non-U.S. employees that is unfunded due to tax law restrictions,  as  well as
our unfunded U.S. nonqualified pension plans. These U.S. nonqualified pension plans provide, for certain associates, benefits  that
are not permitted to be funded through a qualified plan because of limits imposed by the Internal Revenue Code of 1986.  The
expected benefit payments for these unfunded pension plans are not included in the table above. However, we anticipate  annual
benefit payments for these unfunded pension plans to be approximately $65 million in 2013 and remain near that level  through
2025, decreasing annually thereafter. Refer to Note 13 of Notes to Consolidated Financial Statements.

In  2013, we expect to contribute an additional $640 million to various pension plans. Refer to Note 13 of Notes to Consolidated
Financial Statements. We did not include our estimated contributions to our various plans in the table above.

In  general, we are self-insured for large portions of many different types of claims; however, we do use commercial insurance
above our self-insured retentions to reduce the Company’s risk of catastrophic loss. Our reserves for the Company’s self-insured
losses are estimated through actuarial procedures of the insurance industry and by using industry assumptions, adjusted  for  our
specific expectations based on our claim  history.  As  of  December 31, 2012, our self-insurance reserves totaled approximately
$508 million. Refer to Note 11 of Notes to Consolidated Financial Statements. We did not include estimated payments  related  to
our self-insurance reserves in the table above.

Deferred income tax liabilities as of December 31, 2012, were $5,312 million. Refer to Note 14 of Notes to Consolidated  Financial
Statements. This amount is not included in the total contractual obligations table because we believe that presentation  would  not
be meaningful. Deferred income tax liabilities are calculated based on temporary differences between the tax bases of assets  and
liabilities and their respective book bases, which will result in taxable amounts in future years when the liabilities are settled  at
their reported financial statement amounts. The results of these calculations do not have a direct connection with the amount  of
cash  taxes to be paid in any future periods. As a result, scheduling deferred income tax liabilities as payments due by period could
be misleading, because this scheduling would not relate to liquidity needs.

Foreign  Exchange

Our international operations are subject to certain opportunities and risks, including currency fluctuations and governmental
actions. We closely monitor our operations in each country and seek to adopt appropriate strategies that are responsive  to
changing economic and political environments, and to fluctuations in foreign currencies.

In  2012, we used 81 functional currencies. Due to our global operations, weakness in some of these currencies might be  offset by
strength in others. In 2012, 2011 and 2010, the weighted-average exchange rates for foreign currencies in which the Company
conducted operations (all operating currencies), and for certain individual currencies, strengthened (weakened) against the  U.S.
dollar as follows:

Year Ended December 31,

All operating currencies

Brazilian real
Mexican peso
Australian dollar
South African rand
British  pound
Euro
Japanese yen

2012

2011

2010

(6)%

(14)%
(7)
—
(12)
(1)
(9)
2

6%

5%
4
14
1
4
7
10

3%

11%
6
13
11
(2)
(5)
6

These  percentages do not include the effects of  our hedging activities and, therefore, do not reflect the actual impact of
fluctuations in foreign currency exchange  rates  on our  operating results. Our foreign currency management program is  designed
to mitigate, over time, a portion of the impact of exchange rate changes on our net income and earnings per share. The  total
currency impact on operating income, including  the effect of our hedging activities, was a decrease of approximately 5 percent
and an increase of approximately 4 percent  in 2012 and 2011, respectively. Based on spot rates as of the beginning of February
2013, our hedging coverage in place, and the impact  of Venezuela’s currency devaluation discussed below, the Company

73

expects currencies to have a 4 percent negative impact on operating income for the first quarter of 2013 and a 1 percent  negative
impact  on operating income for the full year of 2013.

Foreign currency exchange gains and losses are primarily the result of the remeasurement of monetary assets and liabilities  from
certain  currencies into functional currencies. The effects of the remeasurement of these assets and liabilities are partially  offset by
the impact of our economic hedging program for certain exposures on our consolidated balance sheets. Refer to Note  5  of  Notes
to Consolidated Financial Statements. Foreign currency exchange gains and losses are included as a component of other income
(loss)  —  net in our consolidated financial statements. Refer to the heading ‘‘Operations Review — Other Income (Loss)  — Net’’
above. The Company recorded foreign currency exchange losses of $2 million, $73 million and $148 million in 2012, 2011  and
2010, respectively.

Hyperinflationary Economies

Our Company conducts business in more than 200 countries, some of which have been deemed to be hyperinflationary  economies
due to excessively high inflation rates in recent years. These economies create financial exposure to the Company.

In  2010, Venezuela was determined to be a hyperinflationary economy, and the Venezuelan government devalued the bolivar  by
resetting the official rate of exchange (‘‘official rate’’) from 2.15 bolivars per U.S. dollar to 2.6 bolivars per U.S. dollar for
essential goods and 4.3  bolivars per U.S. dollar for nonessential goods. In order to utilize the official rate, entities must  seek
approval from the government-operated Foreign Exchange Administration Board (‘‘CADIVI’’). In accordance with
hyperinflationary accounting under accounting principles generally accepted in the United States, our local subsidiary was  required
to use the U.S. dollar as its functional currency. As a  result, during the first quarter of 2010 we remeasured the net assets  of  our
Venezuelan subsidiary using the official rate for nonessential goods of 4.3 bolivars per U.S. dollar which resulted in a loss  of
$103 million. The loss was recorded in the line item other income (loss) — net in our consolidated statement of income.  We
classified the impact of the remeasurement loss in the line item effect of exchange rate changes on cash and cash equivalents in
our consolidated statement of cash flows.

In  June 2010, the Venezuelan government introduced a newly regulated foreign currency exchange system known as the
Transaction System for Foreign Currency Denominated  Securities (‘‘SITME’’). This system, which was subject to annual  limits,
enabled entities domiciled in Venezuela to exchange their bolivars to U.S. dollars through authorized financial institutions
(commercial banks, savings and lending institutions, etc.).

In  December 2010, the  Venezuelan government announced that it was eliminating the official rate of 2.6 bolivars per U.S.  dollar
for essential goods. As a result, the only two exchange rates available for remeasuring bolivar-denominated transactions  were  the
official  rate of 4.3 bolivars per U.S. dollar for nonessential goods and the SITME rate. As discussed above, the Company
remeasured the net assets of our Venezuelan subsidiary using the official rate for nonessential goods of 4.3 bolivars per  U.S.
dollar starting on January 1, 2010. Therefore, the elimination of the official rate for essential goods had no impact on the
remeasurement of the net assets of our Venezuelan subsidiary.

Subsequent to December 31, 2012, the Venezuelan government devalued its currency further to an official rate of 6.3 bolivars  per
U.S. dollar. The government also announced that it was discontinuing the SITME foreign exchange system. As a result,  the
Company will remeasure the net assets of our local subsidiary and recognize the related gains or losses from remeasurement  in
the line item other income (loss) — net in our consolidated statement of income. Based on the carrying value of our assets  and
liabilities denominated in Venezuelan bolivar as of December 31, 2012, we anticipate recognizing a remeasurement loss  of
$100 million to $125 million during the first quarter of 2013.

The Company will continue to use the official  rate to  remeasure the net assets of our Venezuelan subsidiary. If the official  rate
devalues further, it would result in our Company recognizing additional foreign currency exchange gains or losses in our
consolidated financial statements. As  of  December  31, 2012, our Venezuelan subsidiary held monetary assets of approximately
$450 million and monetary  liabilities  of approximately  $85 million.

In  addition to the foreign currency exchange  exposure  related to our Venezuelan subsidiary’s net assets, we also sell concentrate
to our  bottling partner in Venezuela  from outside the country. These sales are denominated in U.S. dollars. If we are unable  to
utilize a government-approved exchange  rate mechanism to settle future concentrate sales to our bottling partner in Venezuela,
the Company’s outstanding  receivables  balance  related  to these sales will continue to increase. In addition, we have certain
intangible assets associated  with products sold  in Venezuela. If the bolivar further devalues, it could result in the impairment  of
these intangible assets. As of December  31, 2012, the carrying value of our accounts receivable from our bottling partner  in
Venezuela for these concentrate sales and intangible assets associated with products sold in Venezuela totaled $216 million.

The Company will continue to manage  its  foreign currency exposure to mitigate, over time, a portion of the impact of  exchange
rate changes on net income and earnings per  share.

74

Impact of Inflation and Changing Prices

Inflation affects the way we operate in many markets around the world. In general, we believe that, over time, we are able  to
increase prices to counteract the majority of the inflationary effects of increasing costs and to generate sufficient cash flows  to
maintain our productive capability.

Overview of Financial Position

The following table illustrates the change in the individual line items of the Company’s consolidated balance sheet (in millions):

December 31,

Cash  and cash equivalents
Short-term investments
Marketable securities
Trade accounts receivable — net
Inventories
Prepaid expenses and other assets
Assets held for sale
Equity  method investments
Other investments, principally bottling companies
Other assets
Property, plant and equipment — net
Trademarks with indefinite  lives
Bottlers’ franchise rights  with indefinite lives
Goodwill
Other intangible assets

Total assets

Accounts payable and accrued expenses
Loans  and notes payable
Current maturities of long-term debt
Accrued income taxes
Liabilities held for sale
Long-term debt
Other liabilities
Deferred income taxes

Total liabilities

Net assets

2012

2011

As Adjusted

Increase

Percent
(Decrease) Change

$

8,442
5,017
3,092
4,759
3,264
2,781
2,973
9,216
1,232
3,585
14,476
6,527
7,405
12,255
1,150

$ 12,803
1,088
144
4,920
3,092
3,450
—
7,233
1,141
3,495
14,939
6,430
7,770
12,219
1,250

$ (4,361)
3,929
2,948
(161)
172
(669)
2,973
1,983
91
90
(463)
97
(365)
36
(100)

$ 86,174

$ 79,974

$ 6,200

$

8,680
16,297
1,577
471
796
14,736
5,468
4,981

$

9,009
12,871
2,041
362
—
13,656
5,420
4,694

$

(329)
3,426
(464)
109
796
1,080
48
287

$ 53,006

$ 48,053

$ 4,953

$ 33,168

$ 31,921

$ 1,2471

(34)%
361
2,047
(3)
6
(19)
—
27
8
3
(3)
2
(5)
0
(8)

8%

(4)%
27
(23)
30
—
8
1
6

10%

4%

1 Includes a decrease in net assets of $144 million resulting from foreign currency translation adjustments in various balance sheet accounts.

The table above includes the impact  of  the  following  transactions and events:

(cid:127) Cash and cash equivalents decreased $4,361 million, or 34 percent, primarily due to a change in the Company’s  overall  cash
management program which resulted  in more  of our cash balances being transferred into short-term investments  as well  as
high-quality marketable  securities. As a  result  of  this change in strategy, short-term investments increased $3,929  million
and marketable securities increased $2,948  million. A majority of the Company’s consolidated cash, cash equivalents,
short-term investments  and marketable securities are held by our foreign subsidiaries.

(cid:127) Assets held for sale  increased $2,973  million  due to our consolidated Philippine and Brazilian bottling operations  being
classified as held for  sale. Refer to Note  2 of Notes to Consolidated Financial Statements for additional information  on
these transactions  and their impact on  other line items in our consolidated balance sheet as of December 31, 2012.

75

(cid:127) Equity method investments increased $1,983 million, or 27 percent, primarily due to the Company’s new investments  in

Aujan, one of the largest independent beverage companies in the Middle East, and Mikuni, a bottling partner located  in
Japan. The increase was also due to the impact of the merger of Andina  and Polar, foreign currency translation
adjustments and additional equity income recorded during 2012.

(cid:127) Loans and notes payable increased $3,426 million, or 27 percent, primarily due to an increase in the Company’s  commercial

paper balance.

(cid:127) Liabilities held for sale increased $796 million due to our consolidated Philippine and Brazilian bottling operations  being
classified as held for sale. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information  on
these transactions and their impact on other line items in our consolidated balance sheet as of December 31, 2012.

(cid:127) Long-term debt increased $1,080 million, or 8 percent, primarily due to the Company’s issuance of long-term debt  during
the first quarter of 2012. Refer to the heading ‘‘Cash Flows from Financing Activities’’ above and Note 10 of Notes  to
Consolidated Financial Statements for additional information on our long-term debt balance.

ITEM 7A. QUANTITATIVE AND QUALITATIVE  DISCLOSURES ABOUT  MARKET RISK

Our Company uses derivative financial instruments primarily to reduce our exposure to adverse fluctuations in foreign currency
exchange rates, interest rates, commodity prices and other market risks. We do not enter into derivative financial instruments for
trading purposes. As a matter of policy, all of our derivative positions are used to reduce risk by hedging an underlying  economic
exposure. Because of the high correlation between the hedging instrument and the underlying exposure, fluctuations in  the  value
of the  instruments  are generally offset by reciprocal changes in the value of the underlying exposure. The Company generally
hedges anticipated exposures up to 36 months in advance; however, the majority of our derivative instruments expire within
24 months or less. Virtually all of our derivatives are straightforward over-the-counter instruments with liquid markets.

We monitor our exposure to financial market risks using several objective measurement systems. In prior years, the Company
primarily  used the  value at risk methodology for its quantitative and qualitative disclosures about market risk. However,  with the
Company’s acquisition of CCE’s former North America business in 2010, and the related changes to our consolidated balance
sheet, the Company has provided a sensitivity analysis to measure our exposure to fluctuations in foreign currency exchange  rates,
interest rates and commodity prices. Refer to Note 5 of the Notes to Consolidated Financial Statements for additional  information
about  our hedging transactions and derivative financial instruments.

Foreign  Currency Exchange  Rates

We manage most of our foreign currency exposures on a consolidated basis, which allows us to net certain exposures and  take
advantage of any natural offsets. In 2012, we used 81 functional currencies and generated $28,285 million of our net operating
revenues from operations outside the United States; therefore, weakness in one particular currency might be offset by strength in
other  currencies over time. We use derivative financial instruments to further reduce our net exposure to foreign currency
fluctuations.

Our Company enters into forward exchange contracts and purchases currency options (principally euro and Japanese yen)  and
collars to hedge certain portions of forecasted cash flows denominated in foreign currencies. Additionally, we enter into  forward
exchange contracts to offset the earnings impact related to foreign currency fluctuations on certain monetary assets and  liabilities.
We also enter into forward exchange contracts as hedges of net investments in international operations.

The total notional  value of  our foreign currency derivatives was $11,148 million and $10,469 million as of December 31,  2012  and
2011, respectively. This total includes  derivative instruments that are designated and qualify for hedge accounting as well  as
economic hedges. The fair value of the contracts that  qualify for hedge accounting resulted in an asset of $94 million as  of
December 31, 2012. At the end of 2012,  we estimate  that an unfavorable 10 percent change in the foreign currency exchange  rates
would have eliminated the net unrealized  gain  and created an unrealized loss of $254 million. The fair value of the contracts that
do  not qualify for hedge accounting resulted in an  asset of $36 million, and we estimate that an unfavorable 10 percent  change in
rates would have increased our net losses  by  $372 million. All losses were offset by changes in the underlying hedged item,
resulting in no net material  impact on earnings.

76

Interest  Rates

The Company is subject to interest rate volatility with regard to existing and future issuances of debt. We monitor our mix  of
fixed-rate and variable-rate debt, as well as our mix of short-term debt versus long-term debt. From time to time, we enter  into
interest rate swap agreements to manage our exposure  to interest rate fluctuations.

Based on the Company’s variable-rate debt and derivative instruments outstanding as of December 31, 2012, a 1 percentage  point
increase in interest rates would have increased interest expense by $101 million in 2012. However, this increase in interest  expense
would have been partially offset by the increase in interest income related to higher interest rates.

In  2012, we changed our overall cash management program and made additional investments in highly liquid debt securities.  As  a
result,  we are exposed to interest rate risk related to these investments. These investments are primarily managed by external
managers within the guidelines of the Company’s investment policy. Our policy requires investments to be investment grade,  with
the primary objective of minimizing the potential risk of principal loss. In addition, our policy limits the amount of credit  exposure
to any one issuer.  We estimate that a 1 percent increase in interest rates would result in a $36 million decrease in the fair market
value  of the portfolio.

Commodity Prices

The Company is subject to market risk with respect to commodity price fluctuations, principally related to our purchases  of
aluminum and plastic, sweeteners and energy. Whenever possible, we manage our exposure to commodity risks primarily  through
the use of supplier pricing agreements that enable us to establish the purchase prices for certain inputs that are used in  our
manufacturing and distribution business. We also use derivative financial instruments to manage our exposure to commodity  risks
at  times. Certain of these derivatives do not qualify for hedge accounting, but they are effective economic hedges that help  the
Company mitigate  the price risk associated with the purchases of materials used in our manufacturing processes and the  fuel  used
to operate our extensive vehicle fleet.

Open  commodity derivatives that qualify for hedge accounting had a notional value of $17 million and $26 million as of
December 31, 2012 and 2011, respectively. These contracts resulted in a liability of $1 million. The potential change in  fair  value
of these commodity derivative instruments, assuming a 10 percent decrease in underlying commodity prices, would have increased
our net  loss by $2 million.

Open  commodity derivatives that do not qualify for hedge accounting had a notional value of $1,084 million and $1,165  million  as
of December 31, 2012 and 2011, respectively. These contracts had a fair value of $28 million. The potential change in fair  value  of
these commodity derivative instruments, assuming a 10 percent decrease in underlying commodity prices, would have eliminated
our net  unrealized gain and created an unrealized loss of $142 million.

77

ITEM 8. FINANCIAL STATEMENTS  AND  SUPPLEMENTARY DATA

TABLE OF CONTENTS

Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Shareowners’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes  to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report of Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting . . . . . . . . . . . . .

Quarterly Data (Unaudited) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

79

80

81

82

83

84

150

152

153

154

78

THE COCA-COLA  COMPANY  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS  OF  INCOME

Year Ended December 31,

(In millions except per share data)

NET OPERATING REVENUES
Cost  of goods sold

GROSS PROFIT
Selling, general and administrative expenses
Other operating charges

OPERATING INCOME
Interest income
Interest expense
Equity  income (loss) — net
Other income (loss) — net

INCOME BEFORE INCOME TAXES
Income taxes

CONSOLIDATED NET INCOME
Less: Net income attributable to noncontrolling  interests

NET INCOME ATTRIBUTABLE TO  SHAREOWNERS OF  THE  COCA-COLA  COMPANY

BASIC NET INCOME PER SHARE1

DILUTED NET INCOME PER SHARE1

AVERAGE SHARES OUTSTANDING
Effect of dilutive securities

AVERAGE SHARES OUTSTANDING ASSUMING DILUTION

1 Calculated  based on  net  income attributable to shareowners of The Coca-Cola Company.

Refer to  Notes to Consolidated Financial Statements.

2012

2011

2010

As Adjusted

$ 48,017
19,053

$ 46,542
18,215

$ 35,119
12,693

28,964
17,738
447

10,779
471
397
819
137

11,809
2,723

9,086
67

9,019

2.00

1.97

4,504
80

4,584

$

$

$

28,327
17,422
732

10,173
483
417
690
529

11,458
2,812

8,646
62

22,426
13,194
819

8,413
317
733
1,025
5,185

14,207
2,370

11,837
50

$

$

$

8,584

$ 11,787

1.88

1.85

4,568
78

4,646

$

$

2.55

2.53

4,616
51

4,667

79

THE COCA-COLA  COMPANY  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

Year Ended December 31,

(In millions)

CONSOLIDATED NET INCOME
Other comprehensive income:

Net foreign currency translation adjustment
Net gain (loss) on derivatives
Net unrealized gain (loss) on available-for-sale securities
Net change in pension and other benefit liabilities

TOTAL COMPREHENSIVE INCOME
Less: Comprehensive income (loss) attributable to noncontrolling  interests

TOTAL COMPREHENSIVE INCOME ATTRIBUTABLE TO  SHAREOWNERS  OF

THE COCA-COLA COMPANY

Refer to  Notes to Consolidated Financial Statements.

2012

2011

2010

As Adjusted

$ 9,086

$ 8,646

$ 11,837

(182)
99
178
(668)

8,513
105

(692)
145
(7)
(763)

7,329
10

(947)
(120)
102
282

11,154
38

$ 8,408

$ 7,319

$ 11,116

80

THE COCA-COLA  COMPANY  AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

December 31,

(In millions except par value)

ASSETS

CURRENT ASSETS

Cash and cash equivalents
Short-term investments

TOTAL CASH, CASH EQUIVALENTS  AND SHORT-TERM INVESTMENTS

Marketable securities
Trade accounts receivable, less allowances of  $53 and $83,  respectively
Inventories
Prepaid expenses and other assets
Assets held for sale

TOTAL CURRENT ASSETS

EQUITY METHOD INVESTMENTS
OTHER INVESTMENTS, PRINCIPALLY BOTTLING COMPANIES
OTHER ASSETS
PROPERTY, PLANT AND EQUIPMENT  — net
TRADEMARKS WITH INDEFINITE  LIVES
BOTTLERS’ FRANCHISE RIGHTS  WITH INDEFINITE  LIVES
GOODWILL
OTHER INTANGIBLE  ASSETS

TOTAL ASSETS

LIABILITIES AND EQUITY
CURRENT LIABILITIES

Accounts payable and accrued expenses
Loans and notes payable
Current maturities of long-term debt
Accrued income taxes
Liabilities held for sale

TOTAL CURRENT LIABILITIES

LONG-TERM DEBT
OTHER LIABILITIES
DEFERRED INCOME TAXES
THE  COCA-COLA COMPANY SHAREOWNERS’ EQUITY
Common stock, $0.25 par value; Authorized  — 11,200  shares;

Issued — 7,040 and 7,040 shares, respectively

Capital surplus
Reinvested earnings
Accumulated other comprehensive income (loss)
Treasury stock, at cost — 2,571 and 2,514  shares, respectively

EQUITY ATTRIBUTABLE TO SHAREOWNERS OF THE COCA-COLA  COMPANY
EQUITY ATTRIBUTABLE TO NONCONTROLLING  INTERESTS

TOTAL EQUITY

TOTAL LIABILITIES AND EQUITY

Refer to  Notes to Consolidated Financial Statements.

81

2012

2011

As  Adjusted

$

8,442
5,017

$ 12,803
1,088

13,459

13,891

3,092
4,759
3,264
2,781
2,973

30,328

9,216
1,232
3,585
14,476
6,527
7,405
12,255
1,150

144
4,920
3,092
3,450
—

25,497

7,233
1,141
3,495
14,939
6,430
7,770
12,219
1,250

$ 86,174

$ 79,974

$

8,680
16,297
1,577
471
796

27,821

14,736
5,468
4,981

1,760
11,379
58,045
(3,385)
(35,009)

32,790
378

33,168

$

9,009
12,871
2,041
362
—

24,283

13,656
5,420
4,694

1,760
10,332
53,621
(2,774)
(31,304)

31,635
286

31,921

$ 86,174

$ 79,974

THE COCA-COLA  COMPANY  AND SUBSIDIARIES

CONSOLIDATED  STATEMENTS OF  CASH FLOWS

Year Ended December 31,

(In millions)

OPERATING ACTIVITIES
Consolidated net income
Depreciation and amortization
Stock-based compensation expense
Deferred income taxes
Equity  (income) loss — net of dividends
Foreign currency adjustments
Significant (gains) losses on sales of assets — net
Other significant (gains) losses — net
Other operating charges
Other items
Net change in operating assets and liabilities

Net cash provided by operating activities

INVESTING ACTIVITIES
Purchases of short-term investments
Proceeds from disposals of short-term investments
Acquisitions and investments
Purchases of other investments
Proceeds from disposals of bottling companies and  other investments
Purchases of property, plant and equipment
Proceeds from disposals of property, plant and equipment
Other investing activities

Net cash provided by (used in) investing activities

FINANCING ACTIVITIES
Issuances of debt
Payments of debt
Issuances of stock
Purchases of stock for treasury
Dividends
Other financing activities

2012

2011

2010

As Adjusted

$

9,086
1,982
259
632
(426)
(130)
(98)
—
166
254
(1,080)

10,645

(9,590)
5,622
(1,535)
(5,266)
2,189
(2,780)
143
(187)

(11,404)

42,791
(38,573)
1,489
(4,559)
(4,595)
100

$

8,646
1,954
354
1,035
(269)
7
(220)
—
214
(354)
(1,893)

9,474

(4,057)
5,647
(977)
(787)
562
(2,920)
101
(93)

(2,524)

$ 11,837
1,443
380
604
(671)
151
(645)
(4,713)
264
512
370

9,532

(4,579)
4,032
(2,511)
(132)
972
(2,215)
134
(106)

(4,405)

27,495
(22,530)
1,569
(4,513)
(4,300)
45

15,251
(13,403)
1,666
(2,961)
(4,068)
50

Net cash provided by (used in) financing  activities

(3,347)

(2,234)

(3,465)

EFFECT OF EXCHANGE  RATE CHANGES  ON CASH  AND CASH  EQUIVALENTS

(255)

(430)

(166)

CASH AND CASH EQUIVALENTS
Net increase (decrease) during  the year
Balance at beginning of year

Balance at end of year

Refer to  Notes to Consolidated Financial Statements.

(4,361)
12,803

4,286
8,517

1,496
7,021

$

8,442

$ 12,803

$

8,517

82

THE COCA-COLA  COMPANY  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREOWNERS’ EQUITY

Year Ended December 31,

(In millions except per share data)

EQUITY ATTRIBUTABLE TO SHAREOWNERS  OF THE  COCA-COLA  COMPANY

NUMBER OF COMMON  SHARES OUTSTANDING
Balance at beginning of year
Purchases of treasury stock
Treasury stock issued to employees related to stock compensation plans

Balance at end of year

COMMON STOCK

CAPITAL SURPLUS
Balance at beginning of year

Stock issued to employees related to stock compensation  plans
Replacement share-based awards issued in  connection  with an acquisition
Tax benefit (charge) from employees’  stock option and restricted  stock  plans
Stock-based compensation
Other activities

Balance at end of year

REINVESTED EARNINGS
Balance at beginning of year

Net income attributable to shareowners of The Coca-Cola  Company
Dividends (per share — $1.02, $0.94  and $0.88 in 2012,  2011  and  2010,  respectively)

Balance at end of year

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)
Balance at beginning of year

Net other comprehensive income (loss)

Balance at end of year

TREASURY STOCK
Balance at beginning of year

Stock issued to employees related to stock compensation  plans
Purchases of treasury stock

Balance at end of year

2012

2011

2010

As Adjusted

4,526
(121)
64

4,469

4,583
(127)
70

4,526

4,605
(98)
76

4,583

$

1,760

$

1,760

$

1,760

10,332
640
—
144
259
4

11,379

53,621
9,019
(4,595)

9,177
724
—
79
354
(2)

10,332

49,337
8,584
(4,300)

7,657
855
237
48
380
—

9,177

41,618
11,787
(4,068)

58,045

53,621

49,337

(2,774)
(611)

(3,385)

(1,509)
(1,265)

(2,774)

(838)
(671)

(1,509)

(31,304)
786
(4,491)

(27,762)
830
(4,372)

(25,398)
824
(3,188)

(35,009)

(31,304)

(27,762)

TOTAL EQUITY ATTRIBUTABLE TO SHAREOWNERS  OF THE  COCA-COLA  COMPANY

$ 32,790

$ 31,635

$ 31,003

EQUITY ATTRIBUTABLE TO NONCONTROLLING INTERESTS

Balance  at beginning of year

Net income attributable to noncontrolling  interests
Net foreign currency translation adjustment
Dividends paid to noncontrolling interests
Acquisition of interests held by noncontrolling owners
Contributions by noncontrolling interests
Increase due to business combinations
Deconsolidation of certain variable interest entities

$

$

286
67
38
(48)
(15)
—
50
—

$

314
62
(52)
(38)
—
—
—
—

547
50
(12)
(32)
—
1
13
(253)

TOTAL EQUITY ATTRIBUTABLE TO NONCONTROLLING  INTERESTS

$

378

$

286

$

314

Refer to  Notes to Consolidated Financial Statements.

83

THE COCA-COLA  COMPANY  AND SUBSIDIARIES

NOTES TO CONSOLIDATED  FINANCIAL  STATEMENTS

NOTE 1: BUSINESS AND  SUMMARY  OF  SIGNIFICANT  ACCOUNTING POLICIES

Description of Business

The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, primarily sparkling beverages but also  a variety of still beverages such as waters, enhanced waters, juices  and
juice  drinks, ready-to-drink teas and coffees, and energy and sports drinks. We own and market four of the world’s top  five
nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.

We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations, bottling partners, distributors, wholesalers and retailers — the world’s  largest
beverage distribution system. Of the approximately 57 billion beverage servings of all types consumed worldwide every day,
beverages bearing trademarks owned by or licensed to us account for more than 1.8 billion servings.

On October 2, 2010, we acquired the former North America business of Coca-Cola Enterprises Inc. (‘‘CCE’’), one of our  major
bottlers,  consisting of CCE’s production, sales and distribution operations in the United States, Canada, the British Virgin  Islands,
the United States Virgin Islands and the Cayman Islands, and a substantial majority of CCE’s corporate segment. Upon
completion of the CCE transaction, we combined the management of the acquired North America business with the management
of our existing foodservice business; Minute Maid and Odwalla juice businesses; North America supply chain operations;  and
Company-owned bottling operations in Philadelphia, Pennsylvania, into a unified bottling and customer service organization  called
Coca-Cola Refreshments (‘‘CCR’’). In addition, we reshaped our remaining Coca-Cola North America (‘‘CCNA’’) operations  into
an organization that primarily provides franchise leadership and consumer marketing and innovation for the North American
market.

Our Company markets, manufactures and sells:

(cid:127) beverage concentrates, sometimes referred to as ‘‘beverage bases,’’ and syrups, including fountain syrups (we refer  to this

part of our business as our ‘‘concentrate business’’ or ‘‘concentrate operations’’); and

(cid:127) finished sparkling and still beverages (we refer to this part of our business as our ‘‘finished product business’’ or  ‘‘finished

product operations’’).

Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.

In  our  concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling and canning operations (to which we typically refer as our ‘‘bottlers’’ or our ‘‘bottling partners’’). Our bottling partners
either  combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the
syrups  with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers  bearing
our trademarks or trademarks licensed to us — such as cans and refillable and nonrefillable glass and plastic bottles —  and  are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also  sell
concentrates for fountain beverages to our  bottling  partners who are typically authorized to manufacture fountain syrups,  which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages  for
immediate consumption, or to fountain wholesalers who in turn sell and distribute the fountain syrups to fountain retailers.

Our finished product operations consist primarily of  the production, sales and distribution operations managed by CCR and our
Company-owned or -controlled  bottling  and distribution operations. CCR is included in our North America operating segment,
and our Company-owned  or -controlled bottling  and distribution operations are included in our Bottling Investments operating
segment. Our finished product  operations  generate net operating revenues by selling sparkling beverages and a variety  of  still
beverages, such as juices and juice drinks,  energy and sports drinks, ready-to-drink teas and coffees, and certain water products,  to
retailers or to distributors, wholesalers  and  bottling  partners who distribute them to retailers. In addition, in the United  States,  we
manufacture fountain syrups and sell  them to fountain retailers, such as restaurants and convenience stores who use the  fountain
syrups  to produce beverages  for immediate consumption, or to authorized fountain wholesalers or bottling partners who  resell  the
fountain  syrups to fountain retailers.  In  the United States, we authorize wholesalers to resell our fountain syrups through
nonexclusive appointments that neither restrict us  in setting the prices at which we sell fountain syrups to the wholesalers nor
restrict the territories in which  the wholesalers may  resell in the United States.

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Summary of Significant  Accounting Policies

Basis of Presentation

Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United
States. The preparation of our consolidated financial statements requires us to make estimates and assumptions that affect  the
reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities in our
consolidated financial statements and accompanying notes. Although these estimates are based on our knowledge of current
events and actions we may undertake in the future, actual results may ultimately differ from these estimates and assumptions.
Furthermore, when testing assets for impairment in future periods, if management uses different assumptions or if different
conditions occur, impairment charges may result.

We use the equity method to account for investments in companies, if our investment provides us with the ability to exercise
significant influence over operating and financial policies of the investee. Our consolidated net income includes our Company’s
proportionate share of the net income or loss of these companies. Our judgment regarding the level of influence over each  equity
method  investment includes considering key factors such as our ownership interest, representation on the board of directors,
participation in policy-making decisions and material intercompany transactions.

We eliminate from our financial results all significant intercompany transactions, including the intercompany transactions with
consolidated variable interest entities (‘‘VIEs’’) and the intercompany portion of transactions with equity method investees.

Effective January 1, 2012, the  Company elected to change our accounting methodology for determining the market-related  value
of assets for our U.S. qualified defined benefit pension plans. The market-related value of assets is used to determine the
Company’s expected return on assets, a component of our annual pension expense calculation. The Company previously  used  a
smoothing technique to calculate our market-related value of assets, which reflected changes in the fair value over no more  than
five years. However, we now use the actual fair value of plan assets to determine our expected return on those assets for  all  of
our defined benefit plans. Although both methods are permitted under accounting principles generally accepted in the  United
States, the Company believes our new methodology is preferable as it accelerates the recognition of gains and losses in  the
determination of our annual pension expense. The Company’s change in accounting methodology has been applied retrospectively,
and we  have adjusted all applicable prior period financial information presented herein as required.

On July 27, 2012, the Company’s certificate of incorporation was amended to increase the number of authorized shares  of
common stock from 5.6 billion to 11.2 billion and effect a two-for-one stock split of the common stock. The record date  for the
stock split was July 27, 2012, and the additional shares were distributed on August 10, 2012. Each shareowner of record  on the
close of  business on the record date received one additional share of common stock for each share held. All share and  per  share
data presented herein reflect the impact of the increase in authorized shares and the stock split, as appropriate.

Any prior period amounts that were revised as a result of the changes described above have been labeled ‘‘as adjusted’’  herein.
Certain  other amounts in the prior years’ consolidated financial statements and notes have been revised to conform to  the  current
year presentation.

Principles of Consolidation

Our Company consolidates all entities that we control by ownership of a majority voting interest as well as VIEs for which  our
Company is the primary beneficiary. Generally, we consolidate only business enterprises that we control by ownership of  a
majority  voting interest. However, there are situations in which consolidation is required even though the usual condition  of
consolidation (ownership of a majority voting interest) does not apply. Generally, this occurs when an entity holds an interest  in
another business enterprise that was achieved through arrangements that  do not involve voting interests, which results in  a
disproportionate relationship between  such  entity’s voting interests in, and its exposure to the economic risks and potential
rewards of, the other business enterprise. This disproportionate relationship results in what is known as a variable interest, and  the
entity in which we have the variable interest is referred to as a ‘‘VIE.’’ An enterprise must consolidate a VIE if it is determined  to
be the primary beneficiary of the VIE.  The primary  beneficiary has both (a) the power to direct the activities of the VIE  that
most  significantly impact the entity’s  economic  performance, and (b) the obligation to absorb losses or the right to receive  benefits
from the VIE that could  potentially be significant to  the VIE.

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Our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which we were  not
determined to be the primary beneficiary. Our variable interests in these VIEs primarily relate to profit guarantees or
subordinated financial support. Refer to Note 11. Although these financial arrangements resulted in us holding variable interests
in  these entities, they did not empower us to direct the activities of the VIEs that most significantly impact the VIEs’ economic
performance. Our Company’s investments, plus any loans and guarantees, related to these VIEs totaled $1,776 million  and
$1,183 million as of December 31, 2012 and 2011, respectively, representing our maximum exposures to loss. The Company’s
investments, plus any loans and guarantees, related to these VIEs were not significant to the Company’s consolidated financial
statements.

In  addition, our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for  which we
were determined to be the primary beneficiary. As a result, we have consolidated these entities. Our Company’s investments,  plus
any loans and guarantees, related to these VIEs totaled $234 million and $199 million as of December 31, 2012 and 2011,
respectively, representing our maximum exposures to loss. The assets and liabilities of VIEs for which we are the primary
beneficiary were not significant to the Company’s consolidated financial statements.

Creditors of our VIEs do not have recourse against the general credit of the Company, regardless of whether they are  accounted
for as consolidated entities.

Assets and Liabilities Held for Sale

Our Company classifies long-lived assets (disposal groups) to be sold as held for sale in the period in which all of the following
criteria are met: management, having  the authority to approve the action, commits to a plan to sell the asset (disposal group);  the
asset (disposal group) is available for immediate sale in its present condition subject only to terms that are usual and customary
for sales of such assets (disposal groups); an active program to locate a buyer and other actions required to complete the  plan  to
sell  the asset (disposal group) have been initiated; the sale of the asset (disposal group) is probable, and transfer of the  asset
(disposal group) is expected to qualify for recognition as a completed sale within one year, except if events or circumstances
beyond our control extend the period of time required to sell the asset (disposal group) beyond one year; the asset (disposal
group) is being actively marketed for sale at a price that is reasonable in relation to its current fair value; and actions required to
complete the plan indicate that it is unlikely that significant changes to the plan will be made or that the plan will be withdrawn.

We initially measure a long-lived asset (disposal group) that is classified as held for sale at the lower of its carrying value  or  fair
value  less any costs to sell. Any loss resulting from this measurement is recognized in the period in which the held-for-sale  criteria
are met.  Conversely, gains are not recognized on the sale of a long-lived asset (disposal group) until the date of sale. We  assess
the fair value of a long-lived asset (disposal group) less any costs to sell each reporting period it remains classified as held for  sale
and report any subsequent changes as an adjustment to the carrying value of the asset (disposal group), as long as the new
carrying  value does not exceed the carrying value of the asset at the time it was initially classified as held for sale.

Upon determining that  a long-lived asset (disposal group) meets the criteria to be classified as held for sale, the Company  reports
the assets and liabilities of the disposal group, if material, in the line items assets held for sale and liabilities held for sale,
respectively, in our consolidated balance sheet.

Risks and Uncertainties

Factors that could adversely impact the Company’s operations or financial results include, but are not limited to, the following:
obesity and other health concerns; water scarcity and poor quality; changes in the nonalcoholic beverage business environment
and retail landscape; increased competition; increased demand for food products and decreased agricultural productivity;
consolidation in the retail channel or the loss  of  key  retail or foodservice customers; an inability to expand operations in
developing and emerging  markets; fluctuations in  foreign currency exchange rates; interest rate increases; an inability to
maintain good relationships with our bottling partners;  a deterioration in our bottling partners’ financial condition; increases  in
income tax rates, changes  in income  tax  laws or  unfavorable resolution of tax matters; increased or new indirect taxes in  the
United States or in other major markets;  increased cost, disruption of supply or shortage of energy or fuels; increased cost,
disruption of supply or shortage of ingredients,  other  raw materials or packaging materials; changes in laws and regulations
relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on  the
availability of our products; an inability to protect  our information systems against service interruption, misappropriation  of
data or breaches of security; unfavorable  general economic conditions in the United States; unfavorable economic and political
conditions in international markets; litigation or  legal proceedings; adverse weather conditions; climate change; damage  to  our
brand image and corporate reputation from  negative publicity related to product safety or quality, human and workplace  rights,
obesity or other issues, even if unwarranted; changes in, or failure to comply with, the laws and regulations applicable to  our
products or our business operations;  changes  in accounting standards; an inability to achieve our overall long-term goals;
continuing uncertainty in the global credit markets;  one or more of our counterparty financial institutions defaulting on  their

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obligations to us or failing; an inability to realize additional benefits targeted by our productivity and reinvestment program; an
inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work
stoppages or labor unrest; future impairment charges; future multi-employer plan withdrawal liabilities; an inability to successfully
integrate and manage our Company-owned or -controlled bottling operations; and global or regional catastrophic events.

Our Company monitors our operations with a view to minimizing the impact to our overall business that could arise as  a  result  of
the risks and uncertainties inherent in our business.

Revenue  Recognition

Our Company recognizes revenue when persuasive evidence of an arrangement exists, delivery of products has occurred,  the  sales
price charged is fixed or determinable, and collectibility is reasonably assured. For our Company, this generally means that  we
recognize revenue when title to our products is transferred to our bottling partners, resellers or other customers. In particular,
title usually transfers upon shipment to or receipt at our customers’ locations, as determined by the specific sales terms  of  the
transactions. Our sales terms do not allow for a right of return except for matters related to any manufacturing defects  on  our
part.

Deductions from Revenue

Our customers can earn certain incentives including, but not limited to, cash discounts, funds for promotional and marketing
activities, volume-based incentive programs and support for infrastructure programs. The costs associated with these incentives  are
included in deductions from revenue,  a component of  net operating revenues in our consolidated statements of income.  For
customer incentives that must be earned, management must make estimates related to the contractual terms, customer
performance and sales volume to determine the total amounts earned and to be recorded in deductions from revenue.  In  making
these estimates, management considers past results. The actual amounts ultimately paid may be different from our estimates.

In  some  situations, the Company may determine it to be advantageous to make advance payments to specific customers to  fund
certain  marketing activities intended to generate profitable volume and/or invest in infrastructure programs with our bottlers that
are directed at strengthening our bottling system and increasing unit case volume. The Company also makes advance payments  to
certain  customers for distribution rights. The advance payments made to customers are initially capitalized and included  in  our
consolidated balance sheets in prepaid expenses and other assets and noncurrent other assets, depending on the duration of the
agreements. The assets are amortized over the applicable periods and included in deductions from revenue. The duration  of  these
agreements typically ranges from 4 to 10 years.

Amortization expense for infrastructure programs was $86 million, $90 million and $137 million in 2012, 2011 and 2010,
respectively. The aggregate deductions from revenue recorded by the Company in relation to these programs, including
amortization expense on infrastructure programs, were $6.1 billion, $5.8 billion and $5.0 billion in 2012, 2011 and 2010,
respectively.

Advertising Costs

Our Company expenses production costs of print, radio, television and other advertisements as of the first date the advertisements
take  place. All other marketing expenditures are expensed in the annual period in which the expenditure is incurred. Advertising
costs  included in the line item selling, general and administrative expenses in our consolidated statements of income were
$3.3  billion, $3.3 billion and $2.9 billion in 2012, 2011 and 2010, respectively. As of December 31, 2012 and 2011, advertising  and
production costs of $295 million and $349 million, respectively, were primarily recorded in the line item prepaid expenses  and
other  assets in our consolidated balance  sheets.

For interim reporting purposes, we allocate  our estimated full year marketing expenditures that benefit multiple interim  periods  to
each  of our interim reporting periods. We use  the  proportion of each interim period’s actual unit case volume to the estimated
full year unit case volume as the basis for the allocation. This methodology results in our marketing expenditures being  recognized
at  a standard rate per unit case. At the  end  of  each interim reporting period, we review our estimated full year unit case  volume
and our estimated full year marketing expenditures  in order to evaluate if a change in estimate is necessary. The impact  of  any
changes in these full year estimates is  recognized  in  the interim period in which the change in estimate occurs. Our full  year
marketing expenditures are not impacted  by  this  interim accounting policy.

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Shipping and Handling  Costs

Shipping and handling costs related to the movement of finished goods from manufacturing locations to our sales distribution
centers are included in the line item cost of goods sold in our consolidated statements of income. Shipping and handling  costs
incurred to move finished goods from our sales distribution centers to customer locations are included in the line item  selling,
general and administrative expenses in our consolidated statements of income. As a result of our acquisition of CCE’s former
North America business, the amount of shipping and handling costs recorded in the line item selling, general and administrative
expenses increased significantly in 2011 when compared to 2010. During the years ended December 31, 2012 and 2011,  the
Company recorded shipping and handling costs of $2.8 billion and $2.4 billion, respectively, in the line item selling, general and
administrative expenses. Our customers do not pay us separately for shipping and handling costs related to finished goods.

Net Income Per Share

Basic  net income per share is computed by dividing net income by the weighted-average number of common shares outstanding
during the reporting period. Diluted net income per share is computed similarly to basic net income per share, except that  it
includes the potential dilution that could occur if dilutive securities were exercised. Approximately 34 million, 32 million  (as
adjusted) and 77 million (as adjusted) stock option awards were excluded from the computations of diluted net income  per  share
in  2012, 2011 and  2010, respectively, because the awards would have been antidilutive for the years presented.

Cash Equivalents

We classify time deposits and other investments that are highly liquid and have maturities of three months or less at the date of
purchase as cash equivalents. We manage our exposure to counterparty credit risk through specific minimum credit standards,
diversification of counterparties and procedures to monitor our credit risk concentrations.

Short-Term Investments

We classify time deposits and other investments that have maturities of greater than three months but less than one year as
short-term investments.

Investments in Equity and  Debt Securities

We use the equity method to account for our investments in equity securities if our investment gives us the ability to exercise
significant influence over operating and financial policies of the investee. We include our proportionate share of earnings  and/or
losses of our equity method investees in equity income  (loss) — net in our consolidated statements of income. The carrying  value
of our equity investments is reported in equity method investments in our consolidated balance sheets. Refer to Note 6.

We account for investments in companies that we do not control or account for under the equity method either at fair  value or
under the cost method, as applicable. Investments in equity securities are carried at fair value if the fair value of the security  is
readily determinable. Equity investments carried at fair value are classified as either trading or available-for-sale securities  with
their cost basis determined by the specific identification method. Realized and unrealized gains and losses on trading securities
and realized gains and losses on available-for-sale securities are included in other income (loss) — net in our consolidated
statements of income. Unrealized gains and losses, net of deferred taxes, on available-for-sale securities are included in  our
consolidated balance sheets as a component of accumulated other comprehensive income (loss) (‘‘AOCI’’). Trading securities  are
reported as either marketable securities or other assets in our consolidated balance sheets. Securities classified as available-for-sale
are reported as either marketable securities, other investments or other assets in our consolidated balance sheets, depending  on
the length of time we intend to hold the  investment. Refer to Note 3.

Investments in equity securities that we  do  not  control or account for under the equity method and do not have readily
determinable fair values are accounted  for  under  the cost method. Cost method investments are originally recorded at cost,  and
we record dividend income when applicable dividends are declared. Cost method investments are reported as other investments in
our consolidated balance sheets, and dividend income from cost method investments is reported in the line item other income
(loss)  —  net in our consolidated statements of income.

Our investments in debt securities are  carried  at either amortized cost or fair value. Investments in debt securities that  the
Company has the positive intent and ability  to  hold to maturity are carried at amortized cost and classified as held-to-maturity.
Investments in debt securities  that are not  classified as held-to-maturity are carried at fair value and classified as either  trading  or
available-for-sale.

Each  reporting period we review all of our  investments in equity and debt securities, except for those classified as trading,  to
determine whether a significant event  or  change in  circumstances has occurred that may have an adverse effect on the fair  value
of each investment. When such events  or  changes  occur, we evaluate the fair value compared to our cost basis in the
investment. We also perform this evaluation  every  reporting period for each investment for which our cost basis exceeded  the
fair value in the prior period. The fair  values  of most of our investments in publicly traded companies are often readily  available

88

based on quoted market prices. For investments in nonpublicly traded companies, management’s assessment of fair value  is
based on valuation methodologies including discounted cash flows, estimates of sales proceeds and appraisals, as appropriate.
We consider the assumptions that we believe hypothetical marketplace participants would use in evaluating estimated future
cash  flows when employing the discounted cash flow or  estimates of sales proceeds valuation methodologies.

In  the event the fair value of an investment declines below our cost basis, management determines if the decline in fair value is
other  than temporary. If management determines the decline is other than temporary, an impairment charge is recorded.
Management’s assessment as to the nature of a decline in fair value is based on, among other things, the length of time  and  the
extent to which the market value has been less than our cost basis, the financial condition and near-term prospects of the issuer,
and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated recovery in  market
value.

Trade Accounts Receivable

We record trade accounts receivable at net realizable value. This value includes an appropriate allowance for estimated
uncollectible accounts to reflect any loss anticipated on the trade accounts receivable balances and charged to the provision  for
doubtful accounts. We calculate this allowance based on our history of write-offs, the level of past-due accounts based on the
contractual terms of the receivables, and our relationships with, and the economic status of, our bottling partners and
customers. We believe our exposure to concentrations of credit risk is limited due to the diverse geographic areas covered by
our operations. Activity in the allowance for doubtful accounts was as follows (in millions):

Year Ended December 31,

Balance at beginning of year
Net charges to costs and expenses
Write-offs
Other1

Balance at end of year

2012

2011

2010

$ 83
5
(19)
(16)

$ 48
56
(12)
(9)

$ 55
21
(18)
(10)

$ 53

$ 83

$ 48

1 Other  includes acquisitions, divestitures, foreign currency translation and  the impact of transferring the assets of our consolidated Philippine and

Brazilian bottling operations to assets held for sale.

A  significant portion of our net operating revenues and corresponding accounts receivable is derived from sales of our products
in  international markets. Refer to Note 19. We also generate a significant portion of our net operating revenues by selling
concentrates and syrups to bottlers in which we have a  noncontrolling interest, including Coca-Cola Hellenic Bottling
Company S.A. (‘‘Coca-Cola Hellenic’’), Coca-Cola FEMSA, S.A.B. de C.V. (‘‘Coca-Cola FEMSA’’) and Coca-Cola Amatil
Limited (‘‘Coca-Cola Amatil’’). Refer to Note 6.

Inventories

Inventories consist primarily of raw materials and packaging (which includes ingredients and supplies) and finished goods  (which
include concentrates and syrups in our concentrate operations, and finished beverages in our finished product operations).
Inventories are valued at the lower of cost or market. We determine cost on the basis of the average cost or first-in, first-out
methods. Refer to Note 4.

Derivative Instruments

Our Company, when deemed appropriate, uses derivatives as a risk management tool to mitigate the potential impact of  certain
market  risks. The primary market risks  managed by the Company through the use of derivative instruments are foreign  currency
exchange rate risk, commodity price risk and interest  rate risk. All derivatives are carried at fair value in our consolidated
balance sheets in the line items prepaid  expenses and  other assets or accounts payable and accrued expenses, as applicable.  The
cash  flow impact of the Company’s derivative instruments is primarily included in our consolidated statements of cash flows  in
net cash provided  by operating activities.  Refer to Note 5.

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Property, Plant and Equipment

Property, plant and equipment are stated at cost. Repair and maintenance costs that do not improve service potential or  extend
economic life are expensed as incurred. Depreciation is recorded principally by the straight-line method over the estimated
useful lives of our assets, which are reviewed periodically and generally have the following ranges: buildings and improvements:
40 years or less; and machinery, equipment and vehicle fleet: 20 years or less. Land is not depreciated, and construction  in
progress is not depreciated until ready for service. Leasehold improvements are amortized using the straight-line method  over
the shorter of the remaining lease term, including renewals that are deemed to be reasonably assured, or the estimated  useful
life of  the improvement. Depreciation is not recorded during the period in which a long-lived asset (disposal group) is  classified
as held for sale, even if the asset (disposal group) continues to generate revenue during the period. Depreciation expense,
including the depreciation expense of assets under capital lease, totaled $1,704 million, $1,654 million and $1,188 million  in
2012, 2011 and 2010, respectively. Amortization expense for leasehold improvements totaled $19 million, $18 million and
$16 million in 2012, 2011 and 2010, respectively.

Certain  events or changes in circumstances may indicate that the recoverability of the carrying amount of property, plant  and
equipment should be assessed, including, among others, a significant decrease in market value, a significant change in the
business climate in a particular market, or a current period operating or cash flow loss combined with historical losses or
projected future losses. When such events or changes in circumstances are present, we estimate the future cash flows expected
to result from the use of the asset (or asset group) and its eventual disposition. These estimated future cash flows are consistent
with those we use in our internal planning. If the sum of the expected future cash flows (undiscounted and without interest
charges) is less than the carrying amount,  we recognize an impairment loss. The impairment loss recognized is the amount  by
which the carrying amount exceeds the fair value. We use a variety of methodologies to determine the fair value of property,
plant and equipment, including appraisals and discounted cash flow models, which are consistent with the assumptions  we
believe hypothetical marketplace participants would use. Refer to Note 7.

Goodwill, Trademarks and Other  Intangible  Assets

We classify intangible assets into three categories: (1) intangible assets with definite lives subject to amortization, (2) intangible
assets with indefinite lives not subject to amortization and (3) goodwill. We determine the useful lives of our identifiable
intangible assets after considering the specific facts and circumstances related to each intangible asset. Factors we consider when
determining useful lives include the contractual term of any agreement related to the asset, the historical performance  of  the
asset, the Company’s long-term strategy for using the asset, any laws or other local regulations which could impact the useful
life of  the asset, and other economic factors, including competition and specific market conditions. Intangible assets that  are
deemed to have definite lives are amortized, primarily on a straight-line basis, over their useful lives, generally ranging  from
1 to  20 years. Refer to Note 8.

When facts and circumstances indicate that the carrying value of definite-lived intangible assets may not be recoverable,
management assesses the recoverability of the carrying value by preparing estimates of sales volume and the resulting gross
profit  and cash flows. These estimated future cash flows are consistent with those we use in our internal planning. If the  sum of
the expected future cash flows (undiscounted and without interest charges) is less than the carrying amount, we recognize  an
impairment loss. The impairment loss recognized is the amount by which the carrying amount of the asset (or asset group)
exceeds the fair value. We use a variety of methodologies to determine the fair value of these assets, including discounted  cash
flow  models, which are consistent with the assumptions we believe hypothetical marketplace participants would use.

We test  intangible assets determined to have indefinite useful lives, including trademarks, franchise rights and goodwill,  for
impairment annually, or more  frequently  if  events  or  circumstances indicate that assets might be impaired. Our Company
performs these annual impairment reviews  as  of  the  first day of our third fiscal quarter. We use a variety of methodologies  in
conducting impairment assessments of indefinite-lived intangible assets, including, but not limited to, discounted cash flow
models, which are based on the assumptions  we believe hypothetical marketplace participants would use. For indefinite-lived
intangible assets, other than goodwill, if  the  carrying amount exceeds the fair value, an impairment charge is recognized  in  an
amount equal to that excess.

The Company has the option to perform a  qualitative  assessment of indefinite-lived intangible assets, other than goodwill,  prior
to completing the impairment test described above.  The Company must assess whether it is more likely than not that the  fair
value  of the intangible asset is  less than  its  carrying amount. If the Company concludes that this is the case, it must perform  the
testing described above.  Otherwise, the Company does not need to perform any further assessment. During 2012, the Company
only  performed qualitative assessments on  less  than 10 percent of our indefinite-lived intangible assets balance.

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We perform impairment tests of goodwill at our reporting unit level, which is one level below our operating segments. Our
operating segments are primarily based on geographic responsibility, which is consistent with the way management runs  our
business. Our operating segments are subdivided into smaller geographic regions or territories that we sometimes refer  to  as
‘‘business units.’’ These business units are also our reporting units. The Bottling Investments operating segment includes all
Company-owned or consolidated bottling operations, regardless of geographic location, except for bottling operations managed  by
CCR, which are included in our North America operating segment. Generally, each Company-owned or consolidated bottling
operation within our Bottling Investments operating segment is its own reporting unit. Goodwill is assigned to the reporting  unit
or units that benefit from the synergies arising from each business combination.

The goodwill impairment test consists of a two-step process, if necessary. The first step is to compare the fair value of a reporting
unit to its carrying value, including goodwill. We typically use discounted cash flow models to determine the fair value of  a
reporting unit. The assumptions used in these models are consistent with those we believe hypothetical marketplace participants
would use. If the fair value of the reporting unit is less  than its carrying value, the second step of the impairment test must  be
performed in order to determine the amount of impairment loss, if any. The second step compares the implied fair value  of  the
reporting unit’s goodwill with the carrying amount of that goodwill. If the carrying amount of the reporting unit’s goodwill  exceeds
its  implied fair value, an impairment charge is recognized in an amount equal to that excess. The loss recognized cannot  exceed
the carrying amount of goodwill.

The Company has the option to perform a qualitative assessment of goodwill prior to completing the two-step process  described
above to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount,
including goodwill and other intangible  assets. If  the  Company concludes that this is the case, it must perform the two-step
process.  Otherwise, the Company will forego the two-step process and does not need to perform any further testing. During  2012,
the Company only performed qualitative assessments on less than 10 percent of our consolidated goodwill balance.

Impairment charges related to intangible assets are generally recorded in the line item other operating charges or, to the  extent
they relate to equity method investees, in the line item  equity income (loss) — net in our consolidated statements of income.

Contingencies

Our Company is involved in various legal proceedings and tax matters. Due to their nature, such legal proceedings and  tax
matters involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and
governmental actions. Management assesses the probability of loss for such contingencies and accrues a liability and/or  discloses
the relevant circumstances, as appropriate. Refer to Note 11.

Stock-Based Compensation

Our Company currently sponsors stock option plans and restricted stock award plans. The fair value of our stock option grants  is
estimated on the grant date using a Black-Scholes-Merton option-pricing model. The Company recognizes compensation  expense
on a straight-line basis over the period the grant is earned by the employee, generally four years.

The fair value of our restricted stock awards is the quoted market value of the Company’s stock on the grant date less  the  present
value  of the expected dividends not received during the relevant holding period. In the period it becomes probable that  the
minimum performance criteria specified in the restricted stock award plan will be achieved, we recognize expense for the
proportionate share of the total fair value of the award related to the vesting period that has already lapsed. The remaining  cost
of the  award is expensed on a straight-line basis over the balance of the vesting period. In the event the Company determines it  is
no longer probable that we will achieve  the minimum performance criteria specified in the plan, we reverse all of the previously
recognized compensation expense in  the  period  such a  determination is made. Refer to Note 12.

Pension and Other Postretirement  Benefit  Plans

Our Company sponsors and/or contributes  to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We  also  sponsor nonqualified, unfunded defined benefit pension plans for certain associates  and
participate in multi-employer  pension  plans  in the United States. In addition, our Company and its subsidiaries have various
pension plans and other forms of postretirement arrangements outside the United States. Refer to Note 13.

Effective January 1, 2012, the  Company elected to change our accounting methodology for determining the market-related  value
of assets for our U.S. qualified  defined benefit pension plans. The market-related value of assets is used to determine the
Company’s expected return on assets,  a  component  of  our annual pension expense calculation. The Company previously  used  a
smoothing technique to calculate our market-related  value of assets, which reflected changes in the fair value over no more  than
five years. However, we now  use the actual  fair value  of plan assets to determine our expected return on those assets for  all  of
our defined benefit plans. Although both methods  are  permitted under accounting principles generally accepted in the  United
States, the Company believes our new methodology  is preferable as it accelerates the recognition of gains and losses in  the
determination of our annual pension  expense.

91

The Company’s change in accounting methodology has been applied retrospectively, and we have adjusted all applicable  prior
period financial information presented herein as required. The cumulative effect of this change on retained earnings as  of
January 1, 2011, was an increase of $59 million, with an offset to AOCI. The impact of this change on the Company’s income
before income taxes was an increase of $4 million and $19 million and a decrease of $36 million during the years ended
December 31, 2012, 2011 and 2010, respectively. The impact on the Company’s earnings per share was not significant for  any of
the financial statement periods presented in this report.

Income Taxes

Income tax expense includes United States, state, local and international income taxes, plus a provision for U.S. taxes on
undistributed earnings of foreign subsidiaries not deemed to be indefinitely reinvested. Deferred tax assets and liabilities  are
recognized for the tax consequences of temporary differences between the financial reporting basis and the tax basis of  existing
assets and liabilities. The tax rate used to determine the deferred tax assets and liabilities is the enacted tax rate for the year  and
manner in which the differences are expected to reverse. Valuation allowances are recorded to reduce deferred tax assets  to  the
amount that will more likely than not be realized. The Company records taxes that are collected from customers and remitted  to
governmental authorities on a net basis in our consolidated statements of income.

The Company is involved in various tax matters, with respect to some of which the outcome is uncertain. We establish  reserves  to
remove some or all of the tax benefit of any of our tax positions at the time we determine that it becomes uncertain based  upon
one of  the following conditions: (1) the tax position is not ‘‘more likely than not’’ to be sustained, (2) the tax position is ‘‘more
likely than not’’ to be sustained, but  for a  lesser  amount, or (3) the tax position is ‘‘more likely than not’’ to be sustained,  but  not
in  the financial period in which the tax position was originally taken. For  purposes of evaluating whether or not a tax position  is
uncertain, (1) we presume the tax position will be examined by the relevant taxing authority that has full knowledge of  all  relevant
information; (2) the technical merits of a tax position are derived from authorities such as legislation and statutes, legislative
intent, regulations, rulings and case law and their applicability to the facts and circumstances of the tax position; and (3)  each  tax
position is evaluated without consideration of the possibility of offset or aggregation with other tax positions taken. A number  of
years may elapse before a particular uncertain tax position is audited and finally resolved or when a tax assessment is raised.  The
number of years subject to tax assessments varies depending on the tax jurisdiction. The tax benefit that has been previously
reserved because of a failure to meet the ‘‘more likely than not’’ recognition threshold would be recognized in our income  tax
expense in the first interim period when the uncertainty disappears under any one of the following conditions: (1) the tax  position
is ‘‘more likely than not’’ to be sustained, (2) the tax position, amount, and/or timing is ultimately settled through negotiation or
litigation, or (3) the statute of limitations for the tax position has expired. Refer to Note 14.

Translation and Remeasurement

We translate the assets  and liabilities of our foreign subsidiaries from their respective functional currencies to U.S. dollars  at the
appropriate spot rates as of the balance sheet date. Generally, our foreign subsidiaries use the local currency as their functional
currency. Changes in the carrying value of these assets and liabilities attributable to fluctuations in spot rates are recognized  in
foreign currency translation adjustment, a component of AOCI. Refer to Note 15. Income statement accounts are translated  using
the monthly average exchange rates during the year.

Monetary assets and liabilities denominated in a currency that is different from a reporting entity’s functional currency must first
be remeasured from the applicable currency to the legal entity’s functional currency. The effect of this remeasurement  process is
recognized in the line item other income (loss) — net in our consolidated statements of income and is partially offset by  the
impact  of our economic hedging program for certain exposures on our consolidated balance sheets. Refer to Note 5.

Hyperinflationary Economies

A  hyperinflationary economy is one that has cumulative inflation of approximately 100 percent or more over a three-year  period.
Effective January 1, 2010, Venezuela was  determined to be a hyperinflationary economy, and the Venezuelan government
devalued the bolivar by resetting the official  rate  of  exchange (‘‘official rate’’) from 2.15 bolivars per U.S. dollar to 2.6  bolivars per
U.S. dollar for essential goods and 4.3 bolivars per  U.S. dollar for nonessential goods. In accordance with hyperinflationary
accounting under accounting  principles generally accepted in the United States, our local subsidiary was required to use the  U.S.
dollar as its functional currency. As a result, we  remeasured the net assets of our Venezuelan subsidiary using the official  rate  for
nonessential goods of 4.3 bolivars per U.S. dollar, which resulted in a loss of $103 million during the first quarter of 2010. The
loss  was recorded  in the line item other  income (loss) — net in our consolidated statement of income. We classified the  impact of
the remeasurement loss in  the line item  effect of exchange rate changes on cash and cash equivalents in our consolidated
statement of cash flows.

92

In  June 2010, the Venezuelan government introduced a newly regulated foreign currency exchange system known as the
Transaction System for Foreign Currency Denominated Securities (‘‘SITME’’). This system, which was subject to annual  limits,
enabled entities domiciled in Venezuela to exchange their bolivars to U.S. dollars through authorized financial institutions
(commercial banks, savings and lending institutions, etc.).

In  December 2010, the  Venezuelan government announced that it was eliminating the official rate of 2.6 bolivars per U.S.  dollar
for essential goods. As a result, the only two exchange rates available for remeasuring bolivar-denominated transactions  as  of
December 31, 2010, were the official rate of 4.3 bolivars per U.S. dollar and the SITME rate. As discussed above, the Company
remeasured the net assets of our Venezuelan subsidiary using the official rate for nonessential goods of 4.3 bolivars per  U.S.
dollar starting on January 1, 2010. Therefore, the elimination of the official rate for essential goods had no impact on the
remeasurement of the net assets of our Venezuelan subsidiary.

Subsequent to December 31, 2012, the Venezuelan government devalued its currency further to an official rate of 6.3 bolivars  per
U.S. dollar. The government also announced that it was discontinuing the SITME foreign exchange system. As a result,  the
Company will remeasure the net assets of our local subsidiary and recognize the related gains or losses from remeasurement  in
the line item other income (loss) — net in our consolidated statement of income. Based on the carrying value of our assets  and
liabilities denominated in Venezuelan bolivar as of December 31, 2012, we anticipate recognizing a remeasurement loss  of
$100 million to $125 million during the first quarter of 2013.

The Company will continue to use the official rate to remeasure the net assets of our Venezuelan subsidiary. If the official  rate
devalues further, it would result in our Company recognizing additional foreign currency exchange gains or losses in our
consolidated financial statements. As of December 31, 2012, our Venezuelan subsidiary held monetary assets of approximately
$450 million and monetary liabilities of approximately $85 million.

In  addition to the foreign currency exchange exposure related to our Venezuelan subsidiary’s net assets, we also sell concentrate
to our  bottling partner in Venezuela from outside the country. These sales are denominated in U.S. dollars. If we are unable  to
utilize a government-approved exchange rate mechanism for future concentrate sales to our bottling partner in Venezuela,  the
amount of receivables related to these sales will increase. In addition, we have certain intangible assets associated with products
sold  in Venezuela. If the bolivar further devalues, it could result in the impairment of these intangible assets. As of December  31,
2012, the carrying value of our accounts receivable from our bottling partner in Venezuela and intangible assets associated  with
products sold in Venezuela was $216 million.

Recently  Issued Accounting  Guidance

In  June 2011, the Financial Accounting Standards Board (‘‘FASB’’) issued Accounting Standards Update (‘‘ASU’’) 2011-05 which
requires companies to present net income and other comprehensive income in one continuous statement or in two separate,  but
consecutive, statements. In addition, ASU 2011-05 eliminates the option for companies to present the components of other
comprehensive income as part of the statement of changes in shareowners’ equity. In December 2011, the FASB issued  ASU
2011-12 which deferred the requirement to present components of reclassifications of other comprehensive income on the  face  of
the income statement. The Company adopted the non-deferred provisions of ASU 2011-05 as of January 1, 2012, which  did  not
have a material impact on our consolidated financial statements.

In  February 2013, the FASB issued ASU 2013-02 which requires companies to provide information about the amounts reclassified
out  of AOCI by component. In addition, companies are required to present, either on the face of the statement where  net  income
is presented or in the accompanying notes, significant amounts reclassified out of AOCI by the respective line items of net
income,  but only if the amount reclassified  is required to be reclassified to net income in its entirety in the same reporting period.
For amounts that are not required to  be  reclassified  in  their entirety to net income, companies are required to cross-reference  to
other  disclosures that provide additional  detail  on those amounts. ASU 2013-02 is effective prospectively for reporting periods
beginning after December  15, 2012.

93

NOTE 2: ACQUISITIONS  AND  DIVESTITURES

Acquisitions

During 2012, cash  payments related to the Company’s acquisition and investment activities totaled $1,535 million. These  payments
were primarily related to the following: our investments in the existing beverage business of Aujan Industries Company  J.S.C.
(‘‘Aujan’’), one of the largest independent beverage companies in the Middle East; our investment in Mikuni Coca-Cola
Bottling Co., Ltd. (‘‘Mikuni’’), a bottling partner located in Japan; our acquisition of Sacramento Coca-Cola Bottling Co.,  Inc.
(‘‘Sacramento bottler’’); and our acquisition of bottling operations in Vietnam, Cambodia and Guatemala. The Company’s
investment in Mikuni is being accounted for under the equity method of accounting.

The Company’s investments in Aujan include an ownership interest of 50 percent in the Aujan entity that holds the rights  to
Aujan-owned brands in certain territories and an ownership interest of 49 percent in Aujan’s bottling and distribution operations
in  certain territories. The Company completed the transaction for $980 million in total value, of which $820 million was  paid in
cash  by the Company and the remainder was composed of the Company’s proportionate share of underlying debt in the  acquired
entities. The Company’s investments in Aujan are being accounted for under the equity method of accounting.

During 2011, cash  payments related to the Company’s acquisition and investment activities totaled $977 million. These  payments
were primarily related to the acquisitions of Great Plains Coca-Cola Bottling Company (‘‘Great Plains’’) and Honest Tea,  Inc.
(‘‘Honest Tea’’), and an additional investment in Coca-Cola Central Japan Company (‘‘Central Japan’’). In addition, the
Company’s acquisition and investment activities during 2011 included immaterial cash payments for the finalization of working
capital adjustments related to our acquisition of CCE’s former North America business. Refer to our discussion of this  transaction
below.

The Company acquired Great Plains on December 30, 2011. The total purchase price for the Great Plains acquisition was
approximately $360 million, of which $321 million was paid at closing. The purchase price was primarily allocated to property,
plant and equipment, identifiable intangible assets and goodwill. The Company finalized our purchase accounting for Great  Plains
during the fourth quarter of 2012.

During 2011, the Company also acquired the remaining ownership interest of Honest Tea not already owned by the Company.
Prior to  the Company acquiring the remaining ownership interest of Honest Tea, we accounted for our investment under  the
equity method of accounting. We remeasured our equity interest in Honest Tea to fair value upon the close of the transaction.
The resulting gain on the remeasurement was not significant to our consolidated financial statements. The Company finalized  our
purchase accounting for Honest Tea during the fourth quarter of 2011.

In  December 2011, the  Company acquired an additional minority interest in Central Japan. As a result, the Company began  to
account for our investment in Central Japan under the equity method of accounting beginning in December 2011.

During 2010, cash  payments related to the Company’s acquisition and investment activities totaled $2,511 million. These  payments
were primarily related to the Company’s acquisition of CCE’s former North America business and the acquisition of certain
distribution rights  from Dr Pepper Snapple Group, Inc. (‘‘DPS’’). See the relevant sections below for further discussion  of  these
transactions.

In  addition to the transactions listed in the preceding paragraph, our acquisition and investment activities during 2010 also
included the acquisition of OAO Nidan Juices (‘‘Nidan’’), a Russian juice company, and an additional investment in Fresh
Trading Ltd. (‘‘innocent’’). Total consideration for the Nidan acquisition was approximately $276 million, which was primarily
allocated to property, plant and equipment, identifiable intangible assets and goodwill. The Company finalized our purchase
accounting for Nidan in the  third quarter  of  2011.  Under the terms of the agreement for our additional investment in innocent,
we have  a series of outstanding put and  call options  with the existing shareowners of innocent for the Company to potentially
acquire the remaining shares not already owned by the Company. The put and call options are exercisable in stages between  2013
and 2014. The Company anticipates acquiring  the  majority of the remaining outstanding shares in the second quarter of  2013.
Currently, innocent’s founders maintain  operational control of the business, and we account for our investment under the  equity
method  of accounting.

94

Acquisition of Coca-Cola  Enterprises Inc.’s  Former North America  Business

Pursuant to the terms of the business separation and merger agreement entered into on February 25, 2010, as amended  (the
‘‘merger agreement’’), on October 2, 2010 (the ‘‘acquisition date’’), we acquired CCE’s former North America business.  We
believe this acquisition will result in an evolved franchise system that will enable us to better serve the unique needs of  the  North
American market. The creation of a unified operating system will strategically position us to better market and distribute  our
nonalcoholic beverage brands in North America. Refer to Note 18 for information related to the Company’s integration  initiatives
associated with this acquisition.

Under  the terms of the merger agreement, the Company acquired the 67 percent of CCE’s former North America business  that
was not  already owned by the Company for consideration that included: (1) the Company’s 33 percent indirect ownership  interest
in  CCE’s European operations; (2) cash consideration; and (3) replacement awards issued to certain current and former
employees of CCE’s corporate operations and former North America business. At closing, CCE shareowners other than  the
Company exchanged their CCE common stock for common stock in a new entity, which was renamed Coca-Cola Enterprises,  Inc.
(which  is referred  to herein as ‘‘New CCE’’) and which continues to hold the European operations held by CCE prior to  the
acquisition. At closing, New CCE became 100 percent owned by shareowners that held shares of common stock of CCE
immediately prior to the closing, other than the Company. As a result of this transaction, the Company does not own any  interest
in New CCE.

As  of October 1, 2010, our Company owned 33 percent of the outstanding common stock of CCE. Based on the closing  price  of
CCE’s  common stock on the last day  of  trading  prior  to the acquisition date, the fair value of our investment in CCE was
$5,373 million, which reflected the fair value of our ownership in both CCE’s European operations and former North America
business. We remeasured our equity interest in CCE to fair value upon the close of the transaction. As a result, we recognized a
gain of  $4,978 million, which was classified in the line item other income (loss) — net in our consolidated statement of  income.
The gain included a $137 million reclassification adjustment related to foreign currency translation gains recognized upon  the
disposal  of our indirect investment in CCE’s European operations. The Company relinquished its indirect ownership interest  in
CCE’s  European operations to New CCE as part of the consideration to acquire the 67 percent of CCE’s former North  America
business that was not already owned by the Company.

Although the CCE transaction was structured to be primarily cashless, under the terms of the merger agreement, we agreed  to
assume $8.9 billion of CCE debt. In the event the actual CCE debt on the acquisition date was less than the agreed amount,  we
agreed to make a cash payment to New CCE for the difference. As of the acquisition date, the debt assumed by the Company  was
$7.9  billion. The total cash consideration paid to New CCE as part of the transaction was $1.4 billion, which included $1.0  billion
related to the debt shortfall. In addition, the cash consideration paid to New CCE included amounts related to working  capital
adjustments which were finalized in 2011.

Under  the terms of the merger agreement, the Company replaced share-based payment awards for certain current and former
employees of CCE’s corporate operations and former North America business. The following table provides a list of all
replacement awards and the estimated fair value of those awards issued in conjunction with our acquisition of CCE’s former
North America business (in millions):

Performance share units
Stock  options
Restricted share units
Restricted stock

Total

Number of
Shares, Options
and Units Issued

As Adjusted

3.3
9.6
1.6
0.4

14.9

Fair Value

$ 192
109
50
12

$ 363

The portion of the fair value of the replacement  awards related to services provided prior to the business combination was
included in the total purchase  price. The  portion of the fair value associated with future service is recognized as expense  over  the
future service period, which  varies by award. The Company determined that $237 million ($154 million net of tax) of the
replacement awards was related to services rendered prior to the business combination.

95

Each  CCE performance share unit (‘‘PSU’’) replaced by the Company was converted at 100 percent of target into an adjusted
PSU of The Coca-Cola Company, determined by multiplying the number of shares of each PSU by an exchange ratio (the
‘‘closing exchange ratio’’) equal to the closing price of a share of CCE common stock on the last day of trading prior to  the
acquisition date divided by the closing price of the Company’s common stock on the same day. At the time we issued these
replacement PSUs, they were subject to the same vesting conditions and other terms applicable to the CCE PSUs immediately
prior to the closing date. However, in the fourth quarter of 2010, the Company modified primarily all of these PSUs to  eliminate
the remaining holding period, which resulted in $74 million of accelerated expense. Refer to Note 12 for additional information.

Each  CCE stock option replaced by the Company was converted into an adjusted stock option of The Coca-Cola Company  to
acquire a number of shares of Coca-Cola common stock, determined by multiplying the number of shares of CCE common stock
subject to the CCE stock option by the closing exchange ratio. The exercise price per share of the replacement awards was  equal
to the per share exercise price of the CCE stock option divided by the closing exchange ratio. All of the replacement stock
options are subject to the same vesting conditions and other terms applicable to the CCE stock options immediately prior  to  the
closing date. Refer to Note 12 for additional information.

Each  CCE restricted share unit (‘‘RSU’’) replaced by the Company was converted into an adjusted RSU of The Coca-Cola
Company, determined by multiplying the number of shares of each RSU by the closing exchange ratio. All of the replacement
RSUs are subject to the same vesting conditions and other terms applicable to the CCE RSUs immediately prior to the  closing
date. Refer to Note 12 for additional information.

Each  share of CCE restricted stock replaced  by the Company was converted into an adjusted share of restricted stock of
The Coca-Cola Company, determined by multiplying the number of shares of CCE restricted stock by the closing exchange  ratio.
All of the replacement shares of restricted stock are subject to the same vesting conditions and other terms applicable to  the CCE
shares of restricted stock immediately prior to the closing date. Refer to Note 12 for additional information.

The following table reconciles the total purchase price of the Company’s acquisition of CCE’s former North America business,
including adjustments recorded as part of the Company’s purchase accounting (in millions):

Fair  value of our equity investment in CCE1
Cash  consideration2
Fair  value of share-based payment awards3

Total purchase price

October 2,
2010

$ 5,373
1,368
154

$ 6,895

1 Represents  the fair  value of our 33 percent ownership interest in the outstanding common stock of CCE based on the closing price of CCE’s

common stock on the last day the New York Stock Exchange was open prior to the acquisition date. The fair value reflects our indirect  ownership
interest in both CCE’s European operations and former North America business.

2 Primarily related to  the  debt shortfall and working capital adjustments.

3 Represents  the portion  of the total fair value of the replacement awards associated with services rendered prior to the business combination, net of

tax.

96

The following table presents the final allocation of the purchase price by major class of assets and liabilities (in millions) as  of  the
acquisition date, as well as adjustments made during 2011 (referred to as ‘‘measurement period adjustments’’):

Cash  and cash equivalents
Marketable securities
Trade accounts receivable3
Inventories
Other current assets4
Property, plant and equipment4
Bottlers’ franchise rights  with indefinite lives4,5
Other intangible assets4,6
Other noncurrent assets

Total identifiable assets acquired

Accounts payable and accrued expenses4
Loans  and notes payable7
Long-term debt7
Pension and other postretirement liabilities8
Other noncurrent liabilities4,9

Total liabilities assumed

Net  liabilities assumed
Goodwill4,10

Less: Noncontrolling interests

Net assets acquired

Amounts
Recognized as of
Acquisition Date1

Measurement
Period
Adjustments2

Amounts
Recognized as  of
Acquisition  Date
(as  Adjusted)

$

49
7
1,194
696
744
5,385
5,100
1,032
261

$ 14,468

1,826
266
9,345
1,313
2,603

$ —
—
—
—
(5)
(682)
100
45
—

$ (542)

8
—
—
—
(293)

$

49
7
1,194
696
739
4,703
5,200
1,077
261

$ 13,926

1,834
266
9,345
1,313
2,310

$ 15,353

$ (285)

$ 15,068

(885)
7,746

6,861
13

6,848

$

$

(257)
304

$

$

47
—

47

(1,142)
8,050

$

$

6,908
13

6,895

1 As  previously reported in the Notes to Consolidated Financial  Statements included in our annual report on Form 10-K for the year ended

December 31,  2010.

2 The measurement period adjustments did not have a significant impact on our consolidated statements of income for the years ended
December 31,  2011, and December 31, 2010. Therefore, we did not retrospectively adjust the comparative 2010 financial information.

3 The gross amount due under receivables we acquired was $1,226  million, of which $32 million was expected to be uncollectible.

4 The measurement period adjustments were due to the finalization of appraisals related to intangible assets and certain fixed assets and resulted in
the following: a decrease to property, plant and equipment; an increase to franchise rights; and a decrease to noncurrent deferred tax liabilities.
The net  impact of the measurement period adjustments and the payments made to New CCE that related to the finalization of working  capital
adjustments resulted in a net increase to goodwill.

5 Represents reacquired franchise rights that had previously provided CCE with exclusive and perpetual rights to manufacture and/or distribute

certain beverages in specified territories. These rights have been determined to have indefinite lives and are not amortized.

6 Other intangible assets primarily relate to franchise rights that had previously provided CCE with exclusive rights to manufacture and/or distribute

certain beverages in specified territories for a finite period of time,  and  therefore have been classified as definite-lived intangible assets.  The
estimated fair  value of franchise rights with definite lives was $650  million as of the acquisition date. These franchise rights will be amortized over a
weighted-average life of approximately eight years, which is equal  to  the weighted-average remaining contractual term of the franchise  rights. Other
intangible assets also include $380 million of customer relationships, which will be amortized over approximately 20 years.

7 Refer  to Note 10 for additional information.

8 The assumed pension and other postretirement liabilities consisted  of benefit obligations of $3,544 million and plan assets of $2,231 million. Refer

to Note 13 for additional information related to pension and other postretirement plans assumed from CCE.

9 Primarily relates to deferred tax liabilities recorded on franchise rights. Refer to Note 14.

10 The goodwill recognized as part of this acquisition has been assigned to the North America operating segment, of which $170 million is tax

deductible.  The goodwill recognized in conjunction with our acquisition of CCE’s former North America business is primarily related to  synergistic
value  created  from having a unified operating system that will strategically position us to better market and distribute our nonalcoholic  beverage
brands in North America. It also includes certain other intangible assets that do not qualify for separate recognition, such as an assembled
workforce.

97

In  a concurrent transaction, we agreed to sell all of our ownership interests in Coca-Cola Drikker AS (‘‘Norwegian bottling
operation’’) and Coca-Cola Drycker Sverige AB (‘‘Swedish bottling operation’’) to New CCE at fair value. The divestiture  of  our
Norwegian and Swedish bottling operations also closed on October 2, 2010. See further discussion of this divestiture below.  In
addition, we granted New CCE the right to negotiate the acquisition of our majority interest in our German bottling operation,
Coca-Cola Erfrischungsgetr¨anke AG (‘‘CCEAG’’), 18 to 39 months after the date of the merger agreement, at the then  current
fair value and subject to terms and conditions as mutually agreed.

The Company has incurred $84 million of transaction costs in connection with our acquisition of CCE’s former North America
business and the sale of our ownership interests in our Norwegian and Swedish bottling operations to New CCE since the
transaction commenced. These costs were included in the line item other operating charges in our consolidated statements  of
income.  Refer to Note 17 for additional information. In addition, the Company recorded charges of $265 million related  to
preexisting relationships during 2010. These charges were primarily related to the write-off of our investment in infrastructure
programs with CCE. Our investment in these infrastructure programs with CCE did not meet the criteria to be recognized  as  an
asset subsequent to the acquisition. In 2011, the Company recorded an additional charge of $1 million associated with these
preexisting relationships. These charges were included in the line item other income (loss) — net in our consolidated statements
of income. Refer to Note 6 for additional information.

CCE’s  former North America business contributed net revenues of approximately $3,637 million and net losses of approximately
$122 million from October 2, 2010 through December 31, 2010. The following table presents unaudited consolidated pro  forma
information as if our acquisition of CCE’s former North America business and the divestiture of our Norwegian and Swedish
bottling operations had occurred on January  1,  2010 (in millions):

Year Ended December 31,

Net operating revenues1
Net income attributable to shareowners of The Coca-Cola  Company2,3

Unaudited

2010

$ 43,106
6,839

1 The deconsolidation  of  our Norwegian and Swedish bottling operations resulted in a decrease to net operating revenues of approximately

$433 million in 2010.

2 The deconsolidation  of  our Norwegian and Swedish bottling operations resulted in a decrease to net income attributable to shareowners of

The Coca-Cola Company of approximately $387 million in 2010.

3 The 2010 pro forma information has been adjusted to exclude the gain related to the remeasurement of our equity interest in CCE to fair value

upon the close of  the transaction, the gain on the sale of our Norwegian and Swedish bottling operations, transaction costs and charges  related  to
preexisting relationships in order to present the pro forma information as if the transactions had occurred prior to January 1, 2010.

The unaudited pro forma financial information presented above does not purport to represent what the actual results of  our
operations would have been if our acquisition of CCE’s former North America business and the divestiture of our Norwegian  and
Swedish bottling operations had occurred prior to January 1, 2010, nor is it indicative of the future operating results of  The
Coca-Cola Company. The unaudited pro forma financial information does not reflect the impact of future events that may  occur
after the acquisition, including, but not limited to, anticipated cost savings from operating synergies.

The unaudited pro forma financial information presented in the table above has been adjusted to give effect to adjustments  that
are (1)  directly related to the business combination; (2) factually supportable; and (3) expected to have a continuing impact. These
adjustments include, but are not limited to, the application of our accounting policies; elimination of related party transactions
and equity income; and depreciation and  amortization  related to fair value adjustments to property, plant and equipment  and
intangible assets.

Dr Pepper Snapple Group,  Inc. Agreements

In  contemplation of the closing of our  acquisition of  CCE’s former North America business, we reached an agreement
with DPS to distribute certain  DPS brands  in territories where DPS brands had been distributed by CCE prior to the CCE
transaction. Under the terms  of our  agreement with DPS, and concurrently with the closing of the CCE transaction, we  entered
into license agreements with DPS to distribute Dr  Pepper trademark brands in the United States, Canada Dry in the
Northeastern United States,  and Canada Dry  and C’ Plus in Canada, and we made a net one-time cash payment of $715  million
to DPS. Under the license agreements,  the  Company agreed to meet certain performance obligations in order to distribute  DPS
products in retail and foodservice accounts and vending machines. The license agreements have initial terms of 20 years,  with
automatic 20-year renewal  periods unless otherwise terminated under the terms of the agreements. The license agreements
replaced agreements between  DPS and CCE  existing  immediately prior to the completion of the CCE transaction. In addition,

98

we entered into an agreement with DPS to include Dr Pepper and Diet Dr Pepper in our Coca-Cola Freestyle fountain dispensers
in  certain outlets throughout the United States. The Coca-Cola Freestyle agreement has a term of 20 years.

Although these transactions were negotiated concurrently, they are legally separable and have distinct termination provisions  and
penalties, if applicable. As a result, the Company recorded an asset of $865 million related to the DPS license agreements  and
recorded deferred  revenue of $150 million related to the Freestyle agreement. The DPS license agreements were determined  to  be
indefinite-lived intangible assets and classified in the line item bottlers’ franchise rights with indefinite lives in our consolidated
balance sheet. The Company reached the conclusion that these distribution rights had an indefinite life based on several  key
factors, including, but not limited to, (1) our license agreements with DPS shall remain in effect for 20 years and shall
automatically renew for additional 20-year successive periods thereafter unless terminated pursuant to the provisions of  the
agreements; (2) no additional payments shall be due for the renewal periods; (3) we anticipate using the assets indefinitely;
(4) there are no known legal, regulatory or contractual provisions that are likely to limit the useful life of these assets;  and
(5) the classification of these assets as indefinite-lived assets is consistent with similar market transactions. The Company  has  been
amortizing, and will continue to amortize, the deferred revenue related to the Freestyle agreement on a straight-line basis over
20 years, which is the length of the agreement. The amortization is included as a component of the Company’s net operating
revenues.

Divestitures

During 2012, proceeds from the disposal of bottling companies and other investments totaled $2,189 million. These proceeds
resulted from the sale and/or maturity  of  investments associated with the Company’s cash and risk management programs and
were not related to the disposal of bottling companies. Refer to Note 3 for additional information.

In  2011, proceeds from the disposal of bottling companies and other investments totaled $562 million, primarily related to  the sale
of our investment  in Coca-Cola Embonor, S.A. (‘‘Embonor’’), a bottling partner with operations primarily in Chile, for
$394 million. Prior to this transaction, the Company accounted for our investment in Embonor under the equity method  of
accounting. Refer to Note 17. None of the Company’s other divestitures were individually significant.

In  2010, proceeds from the disposal of bottling companies and other investments totaled $972 million, primarily related to  the sale
of all our ownership interests in our Norwegian and Swedish bottling operations to New CCE for $0.9 billion in cash on
October  2, 2010. In addition to the proceeds related to the disposal of our Norwegian and Swedish bottling operations, our
Company sold 50 percent of our investment in Le˜ao Junior, S.A. (‘‘Le˜ao Junior’’), a Brazilian tea company, for $83 million.  Refer
to Note  17 for information related to the gain on these divestitures.

Assets and Liabilities Held for Sale

On December 13, 2012, the Company and Coca-Cola FEMSA executed a share purchase agreement for the sale of a majority
ownership interest in our consolidated bottling operations in the Philippines (‘‘Philippine bottling operations’’). As a result,  our
Philippine bottling operations met the criteria to be classified as held for sale, and we were required to record their assets and
liabilities at the lower of carrying value or fair value less any costs to sell based on the agreed-upon purchase price. Accordingly,
we recorded a loss of $108 million, including $1 million of related transaction costs, in the line item other income (loss)  —  net  in
our consolidated statement of income. This transaction was completed in January 2013.

On December 17, 2012, the Company entered into an agreement with several parties which will result in the merger of  our
consolidated bottling operations in Brazil (‘‘Brazilian bottling operations’’) with an independent bottler in Brazil. Upon  completion
of the  transaction, we will deconsolidate  our Brazilian  bottling operations in exchange for cash and a minority ownership  interest
in  the newly combined entity. As a result, our  Brazilian bottling operations met the criteria to be classified as held for sale.  We
were not required to record their assets  and liabilities  at fair value less any costs to sell because their fair value exceeded  our
carrying  value as of December 31, 2012.

99

The following table presents information related to the major classes of assets and liabilities of the Company’s Philippine  and
Brazilian bottling operations, both of which are included in our Bottling Investments operating segment, as of December  31,  2012
(in millions):

Cash,  cash equivalents and short-term investments
Trade accounts receivable, less allowances
Inventories
Prepaid expenses and other assets
Other assets
Property, plant and equipment — net
Bottlers’ franchise rights  with indefinite lives
Goodwill
Other intangible assets
Allowance for reduction of assets held for sale

Total assets

Accounts payable and accrued expenses
Loans  and notes payable
Current maturities of long-term debt
Accrued income taxes
Long-term debt
Other liabilities
Deferred income taxes

Total liabilities

Philippine Bottling
Operations

Brazilian Bottling
Operations

Total Bottling
Operations
Held for  Sale

$

133
108
187
223
7
841
341
148
—
(107)

$

45
88
85
174
128
419
130
22
1
—

$

178
196
272
397
135
1,260
471
170
1
(107)

$ 1,881

$ 1,092

$ 2,973

$

241
—
—
(4)
—
20
102

$

359

$

$

157
6
28
4
147
75
20

437

$

$

398
6
28
—
147
95
122

796

We determined that our Philippine and Brazilian bottling operations did not meet the criteria to be classified as discontinued
operations, primarily due to the continued significant involvement we anticipate having in these operations following each
transaction.

NOTE 3: INVESTMENTS

Investments in debt and marketable securities, other than investments accounted for under the equity method, are classified  as
trading, available-for-sale or held-to-maturity. Our marketable equity investments are classified as either trading or
available-for-sale with their cost basis determined by the specific identification method. Our investments in debt securities  are
carried at either amortized cost or fair value. Investments in debt securities that the Company has the positive intent and  ability  to
hold to maturity are carried at amortized cost and classified as held-to-maturity. Investments in debt securities that are  not
classified as held-to-maturity are carried at fair value and classified as either trading or available-for-sale. Realized and  unrealized
gains and losses on trading securities and realized gains and losses on available-for-sale securities are included in net income.
Unrealized gains and losses, net of deferred taxes, on available-for-sale securities are included in our consolidated balance  sheets
as a component of AOCI, except for the  change in  fair value attributable to the currency risk being hedged. Refer to Note  5  for
additional information related to the  Company’s  fair  value hedges of available-for-sale securities.

100

Trading Securities

As  of December 31, 2012 and 2011, our trading securities had a fair value of $266 million and $211 million, respectively,  and
consisted primarily of equity securities. The Company had net unrealized gains on trading securities of $19 million as of
December 31, 2012, and net unrealized losses of $5 million and $3 million as of December 31, 2011 and 2010, respectively. The
Company’s trading securities were included in the following captions in our consolidated balance sheets (in millions):

December 31,

Marketable securities
Other assets

Total trading securities

2012

$ 184
82

$ 266

2011

$ 138
73

$ 211

Available-for-Sale and Held-to-Maturity  Securities

As  of December 31, 2012 and 2011, available-for-sale and held-to-maturity securities consisted of the following (in millions):

2012
Available-for-sale securities:1,2

Equity securities
Debt securities

Held-to-maturity securities:
Bank and corporate debt

2011
Available-for-sale securities:1

Equity securities
Debt securities

Held-to-maturity securities:
Bank and corporate debt

Gross
Unrealized

Cost

Gains

Losses

Estimated
Fair  Value

$

957
3,169

$ 441
46

$ (10)
(10)

$ 1,388
3,205

$ 4,126

$ 487

$ (20)

$ 4,593

$ — $ — $ —

$ —

$

834
332

$ 237
1

$ —
(3)

$ 1,071
330

$ 1,166

$ 238

$

(3)

$ 1,401

$

113

$ — $ —

$

113

1 Refer to Note  16 for  additional information related to the estimated fair value.

2 During 2012, the Company made a change to its overall cash management program. In an effort to manage counterparty risk and diversify  our

assets,  the  Company began to make additional investments in high-quality securities. These investments are primarily classified as available-for-sale
securities.

The sale and/or maturity of available-for-sale securities resulted in the following activity (in millions):

Years Ending December 31,

Gross  gains
Gross  losses
Proceeds

2012

2011

$

41
(35)
5,036

$

5
(1)
37

The Company did not sell any available-for-sale securities during 2010.

In  2012, the Company had investments classified  as  available-for-sale securities in which our cost basis exceeded the fair  value  of
our investment. Management assessed each  of  these  investments on an individual basis to determine if the decline in fair  value
was other than temporary. Management’s  assessment as to the nature of a decline in fair value is based on, among other  things,
the length of time and the  extent to which  the  market value has been less than our cost basis; the financial condition and
near-term prospects of the issuer; and  our intent and ability to retain the investment for a period of time sufficient to allow  for
any anticipated recovery in market value. As a  result  of these assessments, management determined that the decline in  fair  value
of these investments was  not other than  temporary  and did not record any impairment charges.

101

In  2011 and 2010,  the Company realized losses of $17 million and $26 million, respectively, due to other-than-temporary
impairments of certain available-for-sale securities. These impairment charges were recorded in other income (loss) —  net.
Refer to  Note 16 and Note 17.

During 2011, the Company began using one of its insurance captives to reinsure group annuity insurance contracts that  cover  the
pension obligations of certain of our European pension plans. In accordance with local insurance regulations, our insurance
captive  is required to meet and maintain minimum solvency capital requirements. The Company elected to invest its solvency
capital in a portfolio of available-for-sale securities, which have been classified in the line item other assets in our consolidated
balance sheets because the assets are not available to satisfy our current obligations. As of December 31, 2012, and December  31,
2011, the Company’s available-for-sale securities included solvency capital funds of $451 million and $285 million, respectively.

The Company’s available-for-sale and held-to-maturity securities were included in the following captions in our consolidated
balance sheets (in millions):

Cash  and cash equivalents
Marketable securities
Other investments, principally bottling companies
Other assets

December 31, 2012

December  31, 2011

Available-
for-Sale
Securities

Held-to- Available-
for-Sale
Maturity
Securities
Securities

Held-to-
Maturity
Securities

$

9
2,908
1,087
589

$ — $ —
5
986
410

—
—
—

$ 4,593

$ — $ 1,401

$ 112
1
—
—

$ 113

The contractual maturities of these investments as of December 31, 2012, were as follows (in millions):

Within  1 year
After 1  year through 5 years
After 5  years through 10 years
After 10 years
Equity  securities

Available-for-Sale Securities

Held-to-Maturity  Securities

Cost

$ 1,003
1,590
270
306
957

$ 4,126

Fair Value Amortized Cost

Fair Value

$ 1,001
1,598
299
307
1,388

$ 4,593

$ —
—
—
—
—

$ —

$ —
—
—
—
—

$ —

The Company expects that actual maturities may differ from the contractual maturities above because borrowers have the  right to
call or prepay certain obligations.

Cost Method Investments

Cost method investments are initially recorded at cost, and we record dividend income when applicable dividends are declared.
Cost method investments are reported as other investments in our consolidated balance sheets, and dividend income from  cost
method  investments is reported in other  income  (loss)  — net in our consolidated statements of income. We review all of  our  cost
method  investments quarterly  to determine  if impairment indicators are present; however, we are not required to determine  the
fair value of these investments unless impairment  indicators exist. When impairment indicators exist, we generally use discounted
cash  flow analyses  to determine the fair  value.  We estimate that the fair values of our cost method investments approximated  or
exceeded their carrying values as of December 31,  2012 and 2011. Our cost method investments had a carrying value of
$145 million and $155 million as of December  31, 2012 and 2011, respectively.

In  2012, the Company recorded a charge of $16 million as a result of other-than-temporary declines in the fair values of  certain
cost method investments. This impairment  was recorded in the line item other income (loss) — net in our consolidated  statement
of income. Refer to Note 16 for additional information related to this impairment.

102

NOTE 4: INVENTORIES

Inventories consist primarily of raw materials and packaging (which includes ingredients and supplies) and finished goods  (which
include concentrates and syrups in our concentrate operations, and finished beverages in our finished product operations).
Inventories are valued at the lower of cost or market. We determine cost on the basis of the average cost or first-in, first-out
methods. Inventories consisted of the following (in millions):

December 31,

Raw  materials and packaging
Finished goods
Other

Total inventories

2012

2011

$ 1,773
1,171
320

$ 1,680
1,198
214

$ 3,264

$ 3,092

NOTE 5: HEDGING TRANSACTIONS  AND  DERIVATIVE FINANCIAL INSTRUMENTS

The Company is directly and indirectly affected by changes in certain market conditions. These changes in market conditions  may
adversely impact the Company’s financial performance and are referred to as ‘‘market risks.’’ Our Company, when deemed
appropriate, uses derivatives as a risk management tool to mitigate the potential impact of certain market risks. The primary
market  risks managed by the Company through the use of derivative instruments are foreign currency exchange rate risk,
commodity price risk and  interest rate  risk.

The Company uses various types of derivative instruments including, but not limited to, forward contracts, commodity futures
contracts, option contracts, collars and swaps. Forward contracts and commodity futures contracts are agreements to buy  or  sell  a
quantity of a currency or commodity at a predetermined future date, and at a predetermined rate or price. An option contract  is
an agreement that conveys the purchaser the right, but not the obligation, to buy or sell a quantity of a currency or commodity  at
a predetermined rate or price during a period or at a time in the future. A collar is a strategy that uses a combination of options
to limit the range of possible positive or negative returns on an underlying asset or liability to a specific range, or to protect
expected future cash flows. To do this, an investor simultaneously buys a put option and sells (writes) a call option, or alternatively
buys a call option and sells (writes) a put option. A swap agreement is a contract between two parties to exchange cash  flows
based on specified underlying notional amounts, assets and/or indices. We do not enter into derivative financial instruments  for
trading purposes.

All derivatives are carried at fair value in our consolidated balance sheets in the following line items, as applicable: prepaid
expenses and other assets; other assets; accounts payable and accrued expenses; and other liabilities. The carrying values  of  the
derivatives reflect the impact of legally enforceable master netting agreements and cash collateral held or placed with the  same
counterparties, as applicable. These master netting agreements allow the Company to net settle positive and negative positions
(assets and liabilities) arising from different transactions with the same counterparty.

The accounting for gains and losses that result from changes in the fair values of derivative instruments depends on whether  the
derivatives have been designated and qualify as hedging instruments and the type of hedging relationships. Derivatives can  be
designated as fair value hedges, cash flow hedges or hedges of net investments in foreign operations. The changes in the  fair
values of derivatives that have been designated and qualify for fair value hedge accounting are recorded in the same line  item in
our consolidated statements of income as the changes in the fair values of the hedged items attributable to the risk being  hedged.
The changes in fair values of derivatives that have been designated and qualify as cash flow hedges or hedges of net investments
in  foreign operations are recorded in  AOCI  and are reclassified into the line item in our consolidated statement of income  in
which the hedged items are recorded in  the  same  period the hedged items affect earnings. Due to the high degree of effectiveness
between the hedging instruments and the underlying  exposures being hedged, fluctuations in the value of the derivative
instruments are generally offset by changes  in the fair  values or cash flows of the underlying exposures being hedged. The changes
in  fair values of derivatives that were not designated and/or did not qualify as hedging instruments are immediately recognized
into earnings.

For derivatives that will be accounted  for  as  hedging instruments, the Company formally designates and documents, at  inception,
the financial instrument  as a  hedge of a  specific  underlying exposure, the risk management objective and the strategy for
undertaking the hedge transaction. In  addition,  the  Company formally assesses, both at the inception and at least quarterly
thereafter, whether the financial instruments  used in  hedging transactions are effective at offsetting changes in either the  fair
values or cash flows of the related underlying exposures. Any ineffective portion of a financial instrument’s change in fair  value  is
immediately recognized into earnings.

The Company determines the fair values of its derivatives based on quoted market prices or using standard valuation models.
Refer to  Note 16. The notional amounts  of  the  derivative financial instruments do not necessarily represent amounts exchanged  by
the parties and, therefore, are  not a direct measure of our exposure to the financial risks described above. The amounts

103

exchanged are calculated by reference to the notional amounts and by other terms of the derivatives, such as interest rates,
foreign currency exchange rates, commodity rates or other financial indices. The Company does not view the fair values  of  its
derivatives in isolation, but rather in relation to the fair values or cash flows of the underlying hedged transactions or other
exposures. Virtually all of our derivatives are straightforward over-the-counter instruments with liquid markets.

The following table presents the fair values of the Company’s derivative instruments that were designated and qualified  as  part  of
a hedging relationship (in millions):

Derivatives  Designated as Hedging Instruments

Balance Sheet Location1

Assets:

Foreign currency contracts
Commodity contracts
Interest rate contracts
Interest rate contracts

Total assets

Liabilities:

Foreign currency contracts
Commodity contracts
Interest rate contracts

Total liabilities

Prepaid expenses  and other  assets
Prepaid  expenses and other  assets
Prepaid expenses and other  assets
Other assets

Accounts payable  and  accrued  expenses
Accounts payable  and  accrued  expenses
Other  liabilities

Fair Value1,2
December 31, December  31,
2011

2012

$ 149
—
7
335

$ 491

$

$

55
1
6

62

$ 170
2
—
246

$ 418

$

$

41
1
—

42

1 All  of the Company’s derivative instruments are carried at fair value in our consolidated balance sheets after considering the impact of  legally

enforceable master netting agreements and cash collateral held  or placed with the same counterparties, as applicable. Current disclosure
requirements mandate that derivatives must also be disclosed without reflecting the impact of master netting agreements and cash collateral. Refer
to Note 16 for the net presentation of the Company’s derivative instruments.

2 Refer to Note  16 for  additional information related to the estimated fair value.

The following table presents the fair values of the Company’s derivative instruments that were not designated as hedging
instruments (in millions):

Derivatives  Not Designated as Hedging Instruments

Balance Sheet Location1

Assets:

Foreign currency contracts
Foreign currency contracts
Commodity contracts
Other derivative instruments

Total assets

Liabilities:

Foreign currency contracts
Foreign currency contracts
Commodity contracts
Commodity contracts
Other derivative instruments

Total liabilities

Prepaid expenses  and other  assets
Other assets
Prepaid  expenses and other  assets
Prepaid  expenses  and  other  assets

Accounts payable  and  accrued  expenses
Other liabilities
Accounts payable  and  accrued  expenses
Other liabilities
Accounts  payable  and accrued expenses

Fair Value1,2
December 31, December  31,
2011

2012

$

19
42
72
6

$ 139

$

$

24
1
43
1
2

71

$

$

29
—
54
5

88

$ 116
—
47
—
1

$ 164

1 All  of the Company’s derivative instruments are carried at fair value in our consolidated balance sheets after considering the impact of  legally

enforceable master netting agreements and cash collateral held  or placed with the same counterparties, as applicable. Current disclosure
requirements mandate that derivatives must also be disclosed without reflecting the impact of master netting agreements and cash collateral. Refer
to Note 16 for the net presentation of the Company’s derivative instruments.

2 Refer to Note  16 for  additional information related to the estimated fair value.

104

Credit Risk Associated with Derivatives

We have established strict counterparty credit guidelines and enter into transactions only with financial institutions of investment
grade or better. We monitor counterparty exposures regularly and review any downgrade in credit rating immediately. If  a
downgrade in the credit rating of a counterparty were to occur, we have provisions requiring collateral in the form of U.S.
government securities for substantially all of our transactions. To mitigate presettlement risk, minimum credit standards  become
more  stringent as the duration of the derivative financial instrument increases. In addition, the Company’s master netting
agreements reduce credit risk by permitting the Company to net settle for transactions with the same counterparty. To minimize
the concentration of credit risk, we enter into derivative transactions with a portfolio of financial institutions. Based on  these
factors, we consider the risk of counterparty default to be minimal.

Cash Flow Hedging Strategy

The Company uses cash flow hedges to minimize the variability in cash flows of assets or liabilities or forecasted transactions
caused by fluctuations in foreign currency exchange rates, commodity prices or interest rates. The changes in the fair values  of
derivatives designated as cash flow hedges are recorded in AOCI and are reclassified into the line item in our consolidated
statement of income in  which the hedged items are recorded in the same period the hedged items affect earnings. The  changes  in
fair values of hedges that are determined to be ineffective are immediately reclassified from AOCI into earnings. The Company
did not discontinue any cash flow hedging relationships during the years ended December 31, 2012, 2011 and 2010. The  maximum
length  of time for  which the Company hedges its exposure to future cash flows is typically three years.

The Company maintains a foreign currency cash flow hedging program to reduce the risk that our eventual U.S. dollar  net  cash
inflows from sales outside the United States and U.S. dollar net cash outflows from procurement activities will be adversely
affected by changes in foreign currency exchange rates. We enter into forward contracts and purchase foreign currency  options
(principally euros and Japanese yen) and collars to hedge certain portions of forecasted cash flows denominated in foreign
currencies. When the U.S. dollar strengthens against the foreign currencies, the decline in the present value of future foreign
currency cash flows is partially offset by gains in the fair value of the derivative instruments. Conversely, when the U.S.  dollar
weakens, the increase in the present value of future foreign currency cash flows is partially offset by losses in the fair value  of  the
derivative instruments. The total notional value of derivatives that have been designated and qualify for the Company’s  foreign
currency cash flow hedging program was $4,715 million and $5,158 million as of December 31, 2012 and 2011, respectively.

The Company has entered into commodity futures contracts and other derivative instruments on various commodities to mitigate
the price risk associated with forecasted purchases of materials used in our manufacturing process. The derivative instruments
have been designated and qualify as part of the Company’s commodity cash flow hedging program. The objective of this hedging
program is to reduce the variability of cash flows associated with future purchases of certain commodities. The total notional value
of derivatives that have been designated and qualify for this program was $17 million and $26 million as of December  31,  2012
and 2011, respectively.

Our Company monitors our mix of short-term debt and long-term debt regularly. From time to time, we manage our risk  to
interest rate fluctuations through the use of derivative financial instruments. The Company has entered into interest rate  swap
agreements and has designated these instruments as part of the Company’s interest rate cash flow hedging program. The  objective
of this hedging program is to mitigate the risk of adverse changes in benchmark interest rates on the Company’s future  interest
payments. The total notional value of these interest rate swap agreements that were designated and qualified for the Company’s
interest rate cash flow hedging program was $1,764 million as of December 31, 2012. The Company had no outstanding  derivative
instruments under this hedging program as  of December 31, 2011.

105

The following table presents the pretax impact that changes in the fair values of derivatives designated as cash flow hedges  had  on
AOCI and earnings during the years ended December 31, 2012, 2011 and 2010 (in millions):

Gain (Loss)
Recognized
in Other
Comprehensive
Income (‘‘OCI’’)

$

$

$

59
34
1
(4)

90

3
(11)
(1)

$

(9)

$ (307)
—
1

$ (306)

Location of Gain (Loss)
Recognized  in Income1

Net  operating revenues
Cost of goods  sold
Interest expense
Cost of goods  sold

Net  operating revenues
Interest  expense
Cost  of  goods sold

Net operating  revenues
Interest  expense
Cost  of  goods  sold

2012
Foreign currency contracts
Foreign currency contracts
Interest rate contracts
Commodity contracts

Total

2011
Foreign currency contracts
Interest rate contracts
Commodity contracts

Total

2010
Foreign currency contracts
Interest rate contracts
Commodity contracts

Total

Gain (Loss)
Reclassified from
AOCI into Income
(Effective Portion)

Gain (Loss)
Recognized  in Income
(Ineffective  Portion and
Amount Excluded from
Effectiveness Testing)

$

(46)
(23)
(12)
(1)

$

(82)

$ (231)
(12)
—

$ (243)

$

(2)
(15)
—

$

(17)

$

2
—
—2
—

$

2

$ —2
(1)
—

$ (1)

$ (2)
—
—

$ (2)

1 The Company records gains and losses reclassified from AOCI in income for the effective portion and ineffective portion, if any, to the  same line

items in our consolidated statements of income.

2 Includes a de  minimis amount of ineffectiveness in the hedging relationship.

As  of December 31, 2012, the Company estimates that it will reclassify into earnings during the next 12 months gains of
approximately $41 million from the pretax amount recorded in AOCI as the anticipated cash flows occur.

Fair Value Hedging Strategy

The Company uses interest rate swap agreements designated as fair value hedges to minimize exposure to changes in the  fair
value  of fixed-rate debt that results from fluctuations in benchmark interest rates. The changes in fair values of derivatives
designated as fair value hedges and the offsetting changes in fair values of the hedged items are recognized in earnings.  As  of
December 31, 2012, such adjustments increased the carrying value of our long-term debt by $273 million. Refer to Note  10.  The
changes in fair values of hedges that are determined to be ineffective are immediately recognized into earnings. The total  notional
value  of derivatives that related to our fair value hedges of this type was $6,700 million and $5,700 million as of December  31,
2012 and 2011, respectively.

During the first quarter of 2012, the  Company began  using fair value hedges to minimize exposure to changes in the fair  value  of
certain  available-for-sale securities from fluctuations in foreign currency exchange rates. The changes in fair values of derivatives
designated as fair value hedges and the offsetting  changes in fair values of the hedged items are recognized in earnings.  The
changes in fair values of hedges that  are determined to be ineffective are immediately recognized into earnings. The total  notional
value  of derivatives that  related to our fair value hedges of this type was $850 million as of December 31, 2012. The Company  had
no outstanding derivative instruments  under this  hedging program as of December 31, 2011.

106

The following table summarizes the pretax impact that changes in the fair values of derivatives designated as fair value hedges  had
on earnings during the years ended December 31, 2012, 2011 and 2010 (in millions):

Hedging Instruments and Hedged Items

2012
Interest rate contracts
Fixed-rate debt

Net impact to interest expense

Foreign currency contracts
Available-for-sale securities

Net impact to other income  (loss) —  net

Net impact of fair value hedging instruments

2011
Interest rate contracts
Fixed-rate debt

Net impact to interest expense

2010
Interest rate contracts
Fixed-rate debt

Net impact to interest expense

Location of Gain (Loss)
Recognized in Income

Interest expense
Interest  expense

Other income  (loss)  — net
Other  income  (loss)  —  net

Interest expense
Interest  expense

Interest expense
Interest  expense

Gain (Loss)
Recognized  in Income
(Ineffective Portion and
Amount Excluded from
Effectiveness Testing)

$ 89
(42)

$ 47

$ 42
(46)

$

(4)

$ 43

$ 343
(333)

$ 10

$ (97)
102

$

5

Hedges of Net Investments in Foreign Operations  Strategy

The Company uses forward contracts to protect the value of our investments in a number of foreign subsidiaries. For derivative
instruments that are designated and qualify as hedges of net investments in foreign operations, the changes in fair values  of  the
derivative instruments are recognized in net foreign currency translation gain (loss), a component of AOCI, to offset the changes
in  the values of  the net investments being hedged. Any ineffective portions of net investment hedges are reclassified from  AOCI
into earnings during the period of change. The total notional value of derivatives under this hedging program was $1,718  million
and $1,681 million as of December 31, 2012 and 2011, respectively.

The following table presents the pretax impact that changes in the fair values of derivatives designated as net investment  hedges
had on AOCI during the years ended December 31, 2012, 2011 and 2010 (in millions):

Year Ended December 31,

Foreign currency contracts

Gain (Loss)
Recognized in OCI

2012

$ (61)

2011

$ (3)

2010

$ (15)

The Company did not reclassify any deferred gains or losses related to net investment hedges from AOCI to earnings during  the
years ended December  31, 2012, 2011 and  2010.  In  addition, the Company did not have any ineffectiveness related to net
investment hedges during the years ended December  31, 2012, 2011 and 2010.

107

Economic (Non-Designated) Hedging Strategy

In  addition to derivative instruments that are designated and qualify for hedge accounting, the Company also uses certain
derivatives as economic hedges of foreign currency and commodity exposure. Although these derivatives were not designated
and/or  did not qualify for hedge accounting, they are effective economic hedges. The changes in fair value of economic hedges  are
immediately recognized into earnings.

The Company uses foreign currency economic hedges to offset the earnings impact that fluctuations in foreign currency  exchange
rates have on certain monetary assets and liabilities denominated in nonfunctional currencies. The changes in fair value  of
economic hedges used to offset the monetary assets and liabilities are recognized into earnings in the line item other income
(loss)  —  net in our consolidated statements of income. In addition, we use foreign currency economic hedges to minimize  the
variability in cash flows associated with changes in foreign currency exchange rates. The changes in fair value of economic  hedges
used to offset the  variability in U.S. dollar net cash flows are recognized into earnings in the line items net operating revenues
and cost of goods  sold in our consolidated statements of income. The total notional value of derivatives related to our  foreign
currency economic hedges was $3,865 million and $3,629 million as of December 31, 2012 and 2011, respectively.

The Company also uses certain derivatives as economic hedges to mitigate the price risk associated with the purchase of  materials
used in the manufacturing process and for vehicle fuel. The changes in fair values of these economic hedges are immediately
recognized into earnings in the line items net operating revenues, cost of goods sold, and selling, general and administrative
expenses in our consolidated statements of income, as applicable. The total notional value of derivatives related to our  economic
hedges of this type was $1,084 million and  $1,165  million as of December 31, 2012 and 2011, respectively.

In  connection with our acquisition of CCE’s former North America business, the Company assumed certain interest rate
derivatives. The Company did not designate these derivatives as hedges subsequent to the acquisition. These derivatives  were
originally recorded at fair value as of October 2, 2010. As of December 31, 2010, all interest rate derivatives acquired from  CCE
were settled and will have no additional impact on future earnings. In 2010, the Company recorded $5 million of losses  related to
these instruments in interest expense.

The Company entered into interest rate locks that were used as economic hedges to mitigate the interest rate risk associated with
the Company’s repurchase of certain long-term debt. These hedges were not designated and did not qualify for hedge accounting
but were effective economic hedges. The Company settled these hedges and recognized losses of $104 million in interest  expense
during 2010. As of December 31, 2010, there were no outstanding interest rate derivatives used as economic hedges.

The following table presents the pretax impact that changes in the fair values of derivatives not designated as hedging instruments
had on earnings during the years ended December 31, 2012, 2011 and 2010 (in millions):

Derivatives  Not Designated
as Hedging Instruments

Foreign currency contracts
Foreign currency contracts
Foreign currency contracts
Commodity contracts
Commodity contracts
Commodity contracts
Interest rate swaps
Interest rate locks
Other derivative instruments

Total

Location of Gains (Losses)
Recognized in Income

Net  operating revenues
Other  income  (loss)  —  net
Cost  of  goods sold
Net  operating revenues
Cost  of  goods sold
Selling, general  and administrative expenses
Interest  expense
Interest  expense
Selling, general and  administrative  expenses

Gains (Losses)
Year Ended December 31,

$

2012

(7)
24
—
4
(110)
9
—
—
18

$

2011

7
(37)
(12)
—
(42)
(11)
—
—
8

$

2010

(15)
(46)
(9)
—
40
—
(5)
(104)
21

$

(62)

$ (87)

$ (118)

108

NOTE 6: EQUITY METHOD INVESTMENTS

Our consolidated net income includes our Company’s proportionate share of the net income or loss of our equity method
investees. When we record our proportionate share of net income, it increases equity income (loss) — net in our consolidated
statements of income and our carrying value in that investment. Conversely, when we record our proportionate share of  a  net  loss,
it decreases equity income (loss) — net in our consolidated statements of income and our carrying value in that investment.  The
Company’s proportionate share of the net income or loss of our equity method investees includes significant operating and
nonoperating items recorded by our equity method investees. These items can have a significant impact on the amount  of  equity
income (loss) — net in our consolidated statements of income and our carrying value in those investments. Refer to Note 17  for
additional information related to significant operating and nonoperating items recorded by our equity method investees.  The
carrying  values of our equity method investments are also impacted by our proportionate share of items impacting the  equity
investee’s AOCI.

We eliminate from our financial results all significant intercompany transactions, including the intercompany portion of
transactions with equity method investees.

Coca-Cola Enterprises Inc.

On October 2, 2010, we completed our acquisition of CCE’s former North America business and relinquished our indirect
ownership interest in CCE’s European operations. As a result of this transaction, the Company does not own any interest  in  New
CCE. Refer to Note 2 for additional  information related to this transaction.

We accounted for our investment in CCE under the equity method of accounting until our acquisition of CCE’s former  North
America business was completed on October 2, 2010. Therefore, our consolidated net income for the year ended December  31,
2010, included equity income from CCE during the first nine months of 2010. The Company owned 33 percent of the outstanding
common stock of CCE immediately prior to the acquisition. The following table provides summarized financial information  for
CCE for the nine months ended October 1, 2010 (in millions):

Net operating revenues
Cost  of goods sold

Gross  profit

Operating income (loss)

Net income (loss)

Nine Months Ended
October  1,  2010

$ 16,464
10,028

$

$

$

6,436

1,369

677

The following table provides a summary of our significant transactions with CCE for the nine months ended October 1,  2010
(in millions):

Concentrate, syrup and finished product  sales to CCE
Syrup and  finished product purchases from CCE
CCE  purchases of sweeteners through our Company
Marketing payments made by us directly  to  CCE
Marketing payments made to third parties on  behalf of  CCE
Local media and marketing program reimbursements  from CCE
Payments made to CCE for dispensing equipment  repair services
Other payments — net

Nine Months Ended
October  1,  2010

$

4,737
263
251
314
106
268
64
19

Syrup and finished product purchases  from CCE  represent purchases of fountain syrup in certain territories that have been  resold
by our Company to major  customers and  purchases  of bottle and can products. Marketing payments made by us directly to  CCE
represent support  of certain marketing activities  and our participation with CCE in cooperative advertising and other marketing
activities  to promote the sale  of Company  trademark products within CCE territories. These programs were agreed to on  an
annual basis. Marketing  payments made to  third  parties on behalf of CCE represent support of certain marketing activities  and
programs to promote the sale of Company trademark  products within CCE’s territories in conjunction with certain of CCE’s

109

customers. Pursuant to cooperative advertising and trade agreements with CCE, we received funds from CCE for local media  and
marketing program reimbursements. Payments made to CCE for dispensing equipment repair services represent reimbursement  to
CCE for its costs of parts and labor for repairs on cooler, dispensing or post-mix equipment owned by us or our customers.  The
other  payments — net line in the table above represents payments made to and received from CCE that are individually
insignificant.

Our Company had previously entered into programs with CCE designed to help develop cold-drink infrastructure. Under  these
programs, we paid CCE for a portion of the cost of developing the infrastructure necessary to support accelerated placements  of
cold-drink equipment. These payments supported a common objective of increased sales of Company Trademark Beverages  from
increased availability and consumption in the cold-drink channel.

Preexisting Relationships

The Company evaluated all of our preexisting relationships with CCE prior to the close of the transaction. Based on these
evaluations, the Company recognized charges of $265 million in 2010 related to preexisting relationships with CCE. These  charges
were primarily related to the write-off of our investment in cold-drink infrastructure programs with CCE as our investment  in
these programs did not meet the criteria to be recognized as an asset subsequent to the acquisition. These charges were  included
in  the line item other income (loss) — net in our consolidated statements of income and impacted the Corporate operating
segment. Refer to Note 17.

Other Equity Method Investments

The Company’s other equity method investments include our ownership interests in Coca-Cola Hellenic, Coca-Cola FEMSA  and
Coca-Cola Amatil. As of December 31, 2012, we owned approximately 23 percent, 29 percent and 29 percent, respectively, of
these companies’ common shares. As of December 31, 2012, our investment in our equity method investees in the aggregate
exceeded our proportionate share of the net assets of these equity method investees by $2,241 million. This difference is  not
amortized.

A  summary of financial information for our equity method investees in the aggregate, other than CCE, is as follows (in  millions):

Year Ended December 31,

Net operating revenues
Cost  of goods sold

Gross  profit

Operating income

Consolidated net income
Less: Net income attributable to noncontrolling  interests

Net income attributable to common shareowners

December 31,

Current assets
Noncurrent assets

Total assets

Current liabilities
Noncurrent liabilities

Total liabilities

Equity  attributable to shareowners of investees
Equity  attributable to noncontrolling interests

Total equity

Company equity investment

110

2012

2011

2010

$ 47,087
28,821

$ 42,472
26,271

$ 38,663
23,053

$ 18,266

$ 16,201

$ 15,610

$

$

$

4,605

2,993
89

2,904

$

$

$

4,181

2,237
99

2,138

$

$

$

4,134

2,659
89

2,570

2012

2011

$ 16,054
32,687

$ 13,960
27,152

$ 48,741

$ 41,112

$ 12,004
12,272

$ 10,545
11,646

$ 24,276

$ 22,191

$ 23,827
638

$ 18,392
529

$ 24,465

$ 18,921

$

9,216

$

7,233

Net sales to equity method investees other than CCE, the majority of which are located outside the United States, were
$7.1  billion, $6.9 billion and $6.2 billion in 2012, 2011 and 2010, respectively. Total payments, primarily marketing, made  to equity
method  investees other than CCE were $1,587 million, $1,147 million and $1,034 million in 2012, 2011 and 2010, respectively.  In
addition, purchases of finished products from equity method investees other than CCE were $392 million, $430 million  and
$205 million in 2012, 2011 and 2010, respectively.

If valued at the December 31, 2012, quoted closing prices of shares actively traded on stock markets, the value of our equity
method  investments in publicly traded bottlers would have exceeded our carrying value by $10.4 billion.

Net Receivables and Dividends from Equity  Method  Investees

Total  net receivables due from equity method investees were $1,162 million and $1,042 million as of December 31, 2012  and  2011,
respectively. The total amount of dividends received from equity method investees was $393 million, $421 million and $354  million
for the years ended December 31, 2012, 2011 and 2010, respectively. Dividends received included a $35 million and $60  million
special dividend from Coca-Cola Hellenic during 2012 and 2011, respectively. We classified the receipt of these cash dividends in
cash  flows from operating activities because our cumulative equity in earnings from Coca-Cola Hellenic exceeded the cumulative
distributions received; therefore, the dividends were deemed to be a return on our investment and not a return of our investment.

NOTE 7: PROPERTY, PLANT AND  EQUIPMENT

The following table summarizes our property, plant and equipment (in millions):

December 31,

Land
Buildings and improvements
Machinery, equipment and vehicle fleet
Construction in progress

Less  accumulated depreciation

Property, plant and equipment — net

NOTE 8: INTANGIBLE ASSETS

Indefinite-Lived Intangible Assets

The following table summarizes information related to indefinite-lived intangible assets (in millions):

December 31,

Trademarks
Bottlers’ franchise rights1
Goodwill
Other

Indefinite-lived intangible assets2

$

2012

997
5,307
16,203
979

23,486
9,010

$

2011

1,141
5,240
15,504
1,266

23,151
8,212

$ 14,476

$ 14,939

$

2012

6,527
7,405
12,255
111

$

2011

6,430
7,770
12,219
113

$ 26,298

$ 26,532

1 The decrease  in 2012  was primarily related to the Company’s consolidated Philippine and Brazilian bottling operations being transferred  to assets

held for sale as of December 31, 2012. This decrease was partially  offset by the acquisition of the Sacramento bottler in 2012 and the finalization of
purchase accounting related to our 2011 acquisition of Great Plains. Refer to Note 2 for additional information related to each of these transactions.

2 The distribution  rights acquired from DPS are the only significant indefinite-lived intangible assets subject to renewal or extension arrangements.

Refer  to Note 2.

111

The following table provides information related to the carrying value of our goodwill by operating segment (in millions):

2011
Balance as of January 1
Effect of foreign currency translation
Acquisitions1
Adjustments related to the finalization

of  purchase accounting1

Divestitures, deconsolidations and other1

Eurasia &
Africa

Europe

Latin
America

North
America

$ 44
(6)
—

—
—

$ 695
15
—

—
—

$ 166
(3)
—

$

9,861
—
195

—
—

304
155

Pacific

$ 112
2
—

—
—

Bottling
Investments

Total

$ 787
11
—

$ 11,665
19
195

5
(124)

309
31

Balance as of December 31

$ 38

$ 710

$ 163

$ 10,515

$ 114

$ 679

$ 12,219

2012
Balance as of January 1
Effect of foreign currency translation
Acquisitions1
Adjustments related to the finalization

of  purchase accounting1

Divestitures, deconsolidations and other2

$ 38
(1)
—

—
—

$ 710
(19)
—

$ 163
5
—

$ 10,515
—
100

$ 114
6
—

$ 679
(4)
157

$ 12,219
(13)
257

—
—

—
—

(38)
—

—
—

—
(170)

(38)
(170)

Balance as of December 31

$ 37

$ 691

$ 168

$ 10,577

$ 120

$ 662

$ 12,255

1 Refer to Note  2 for  information related to the Company’s acquisitions and divestitures.

2 Relates to the transfer  of  goodwill associated with the Company’s consolidated Philippine and Brazilian bottling operations to assets held  for sale as

of December 31,  2012. Refer to Note 2 for additional information related to this transaction.

Definite-Lived Intangible Assets

The following table summarizes information related to definite-lived intangible assets (in millions):

Customer relationships
Bottlers’ franchise rights
Trademarks
Other

Total

December 31, 2012

December 31, 2011

Gross
Carrying
Amount

$

622
730
65
129

Accumulated
Amortization

$ (166) $
(221)
(43)
(77)

Gross
Carrying
Accumulated
Amount Amortization

$

619
668
99
196

$ (126) $
(119)
(70)
(130)

Net

493
549
29
66

Net

456
509
22
52

$ 1,546

$ (507) $ 1,039

$ 1,582

$ (445) $ 1,137

Total  amortization expense for intangible assets subject  to amortization was $173 million, $192 million and $102 million  in  2012,
2011 and 2010, respectively. Based on the carrying value of definite-lived intangible assets as of December 31, 2012, we  estimate
our amortization expense for the next five years will  be as follows (in millions):

2013
2014
2015
2016
2017

Amortization
Expense

$ 161
153
148
142
90

112

NOTE 9: ACCOUNTS  PAYABLE AND  ACCRUED  EXPENSES

Accounts payable and accrued expenses consisted of the following (in millions):

December 31,

Accrued marketing
Other accrued expenses
Trade accounts payable
Accrued compensation
Sales, payroll and other taxes
Container deposits

Accounts payable and accrued expenses

2012

2011

$ 2,231
2,711
1,969
1,045
389
335

$ 2,286
2,749
2,172
1,048
405
349

$ 8,680

$ 9,009

NOTE 10: DEBT AND BORROWING  ARRANGEMENTS

Short-Term  Borrowings

Loans  and notes payable consist primarily of commercial paper issued in the United States. As of December 31, 2012 and  2011,
we had  $16,204 million and $12,135 million, respectively, in outstanding commercial paper borrowings. Our weighted-average
interest rates for commercial  paper outstanding  were approximately 0.3 percent and 0.2 percent per year as of December  31,  2012
and 2011, respectively.

In  addition, we had $7,768 million in lines of credit and other short-term credit facilities as of December 31, 2012, of which
$854 million was related to the Company’s consolidated Philippine bottling operations that were classified as held for sale.  The
Company’s total lines of credit included $93 million that was outstanding and primarily related to our international operations.

Included in the credit facilities discussed above, the Company had $6,314 million in lines of credit for general corporate  purposes.
These  backup lines of credit expire at various times from 2013 through 2017. There were no borrowings under these backup  lines
of credit during 2012. These credit facilities are subject to normal banking terms and conditions. Some of the financial
arrangements require compensating balances, none of which is presently significant to our Company.

Long-Term Debt

During 2012, the Company retired $1,250 million of long-term notes upon maturity and issued $2,750 million of long-term  debt.
The general terms of the notes issued are as follows:

(cid:127) $1,000 million total principal amount of notes due March 14, 2014, at a variable interest rate equal to the three-month

London Interbank Offered Rate (‘‘LIBOR’’) minus 0.05 percent;

(cid:127) $1,000 million total principal amount of notes due March 13, 2015, at a fixed interest rate of 0.75 percent; and

(cid:127) $750 million total principal amount of notes due March 14, 2018, at a fixed interest rate of 1.65 percent.

During 2011, the Company issued $2,979 million of long-term debt. We used $979 million of this newly issued debt and  paid  a
premium of $208 million to exchange $1,022 million of existing long-term debt that was assumed in connection with our
acquisition of CCE’s former North America  business. The remaining cash from the issuance was used to reduce the Company’s
outstanding commercial paper balance  and  exchange a certain amount of short-term debt.

The general terms of the notes issued  during 2011 are as follows:

(cid:127) $1,655 million total principal amount  of  notes  due September 1, 2016, at a fixed interest rate of 1.8 percent; and

(cid:127) $1,324 million total principal amount  of  notes  due September 1, 2021, at a fixed interest rate of 3.3 percent.

113

During the fourth quarter of 2011, the Company extinguished long-term debt that had a carrying value of $20 million and was  not
scheduled to mature until 2012. This debt was outstanding prior to the Company’s acquisition of CCE’s former North America
business. In addition, the Company repurchased long-term debt during 2011 that was assumed in connection with our acquisition
of CCE’s former North America business. The repurchased debt included $99 million in unamortized fair value adjustments
recorded as part of our purchase accounting for the CCE transaction and was settled throughout the year as follows:

(cid:127) During the first quarter of 2011, the Company repurchased all of our outstanding U.K. pound sterling notes that  had  a

carrying  value of $674 million;

(cid:127) During the second quarter of 2011, the Company repurchased long-term debt that had a carrying value of $42 million;  and

(cid:127) During the third quarter of 2011, the Company repurchased long-term debt that had a carrying value of $19 million.

The Company recorded a net charge of $9 million in the line item interest expense in our consolidated statement of income
during the year ended December 31, 2011. This net charge was due to the exchange, repurchase and/or extinguishment  of
long-term debt described above.

During 2010, in connection with the Company’s acquisition of CCE’s former North America business, we assumed $7,602  million
of  long-term debt, which had an estimated fair value of approximately $9,345 million as of the acquisition date. We recorded  the
assumed debt at its fair value as of the acquisition date. Refer to Note 2.

On November 15, 2010, the Company issued $4,500 million of long-term notes and used some of the proceeds to repurchase
$2,910 million of long-term debt. The remaining cash from the issuance was used to reduce our outstanding commercial  paper
balance. The repurchased debt consisted of $1,827 million of debt assumed in our acquisition of CCE’s former North America
business and $1,083 million of the Company’s debt that was outstanding prior to the acquisition. The Company recorded  a  charge
of $342 million in interest expense related to the premiums paid to repurchase the long-term debt and the costs associated  with
the settlement of treasury rate locks issued in connection with the debt tender offer. The general terms of the notes issued  on
November 15, 2010, were as follows:

(cid:127) $1,250 million total principal amount of notes due May 15, 2012, at a variable interest rate of three-month LIBOR  plus

0.05 percent;

(cid:127) $1,250 million total principal amount of notes due November 15, 2013, at a fixed interest rate of 0.75 percent;

(cid:127) $1,000 million total principal amount of notes due November 15, 2015, at a fixed interest rate of 1.5 percent; and

(cid:127) $1,000 million total principal amount of notes due November 15, 2020, at a fixed interest rate of 3.15 percent.

Subsequent to the repurchase of a portion of the long-term debt assumed from CCE, the general terms of the debt assumed  and
remaining outstanding as of December 31, 2010, were as follows:

(cid:127) $2,594 million total principal amount of U.S. dollar notes due 2011 to 2037 at an average interest rate of 5.7 percent;

(cid:127) $2,288 million total principal amount of U.S. dollar debentures due 2012 to 2098 at an average interest rate of 7.4  percent;

(cid:127) $275 million total principal amount of U.S. dollar notes due 2011 at a variable interest rate of 1.0 percent;

(cid:127) $544 million total principal amount of U.K. pound sterling notes due 2016 and 2021 at an average interest rate of

6.5 percent;

(cid:127) $303 million principal amount of U.S.  dollar  zero coupon notes due 2020; and

(cid:127) $26 million of other  long-term  debt.

114

The Company’s long-term debt consisted of the following (in millions, except average rate data):

U.S.  dollar notes due 2013–2093
U.S.  dollar debentures due 2017–2098
U.S.  dollar zero coupon notes due 20202
Other, due through 20983
Fair  value adjustment4

Total5,6
Less  current portion

Long-term debt

December 31, 2012

December  31, 2011

Amount

$ 13,407
2,207
135
291
273

$ 16,313
1,577

$ 14,736

Average
Rate1

1.7%
3.7
8.4
4.4
N/A

2.1%

Amount

$ 12,270
2,482
130
584
231

$ 15,697
2,041

$ 13,656

Average
Rate1

1.9%
4.0
8.4
4.8
N/A

2.3%

1 These rates represent  the weighted-average effective interest rate on the balances outstanding as of year end, as adjusted for the effects of interest
rate swap agreements as well as fair value adjustments, if applicable. Refer to Note 5 for a more detailed discussion on interest rate management.

2 This  amount is  shown  net of unamortized discounts of $36 million and $41 million as of December 31, 2012 and 2011, respectively.

3 As  of  December 31,  2012, the amount shown includes $90 million of debt instruments that are due through 2022.

4 Refer to Note  5 for  additional information about our fair value hedging strategy.

5 As  of  December 31,  2012 and 2011, the fair value of our long-term debt, including the current portion, was $17,157 million and $16,360 million,

respectively. The  fair value of our long-term debt is estimated based  on quoted prices for those or similar instruments.

6 The above notes  and debentures include various restrictions, none of which is presently significant to our Company.

The carrying value of the Company’s long-term debt included fair value adjustments related to the debt assumed from CCE  of
$617 million and $733 million as of December 31, 2012 and 2011, respectively. These fair value adjustments are being amortized
over the number of years remaining until the underlying debt matures. As of December 31, 2012, the weighted-average  maturity
of the  assumed debt to which these fair value adjustments relate was approximately 17 years. The amortization of these  fair  value
adjustments will be a reduction of interest expense in future periods, which will typically result in our interest expense being  less
than  the actual interest paid to service the debt. Total interest paid was $574 million, $573 million and $422 million in 2012,  2011
and 2010, respectively.

Maturities of long-term debt for the five years succeeding December 31, 2012, are as follows (in millions):

2013
2014
2015
2016
2017

Maturities  of
Long-Term Debt

$ 1,577
2,633
2,451
1,705
1,439

NOTE 11: COMMITMENTS AND CONTINGENCIES

Guarantees

As  of December 31, 2012, we were contingently  liable  for guarantees of indebtedness owed by third parties of $671 million,  of
which $294 million was related to VIEs.  Refer  to  Note 1 for additional information related to the Company’s maximum  exposure
to loss due to our involvement with VIEs. Our  guarantees are primarily related to third-party customers, bottlers, vendors  and
container manufacturing operations and  have arisen through the normal course of business. These guarantees have various  terms,
and none of these guarantees  were individually significant. The amount represents the maximum potential future payments  that
we could be required to make  under  the  guarantees;  however, we do not consider it probable that we will be required to  satisfy
these guarantees.

We believe our exposure to concentrations of credit  risk is limited due to the diverse geographic areas covered by our operations.

115

Legal Contingencies

The Company is involved in various legal proceedings. We establish reserves for specific legal proceedings when we determine that
the likelihood of an unfavorable outcome is probable and the amount of loss can be reasonably estimated. Management has  also
identified certain other legal matters where we believe an unfavorable outcome is reasonably possible and/or for which  no
estimate of possible losses can be made. Management believes that the total liabilities to the Company that may arise as  a  result
of currently pending legal proceedings will not have a material adverse effect on the Company taken as a whole.

During the period from 1970 to 1981, our Company owned Aqua-Chem, Inc., now known as Cleaver-Brooks, Inc. (‘‘Aqua-Chem’’).
During that time, the Company purchased over $400 million of insurance coverage, which also insures Aqua-Chem for some  of  its
prior and future costs for certain product liability and other claims. A division of Aqua-Chem manufactured certain boilers  that
contained gaskets that Aqua-Chem purchased from outside suppliers. Several years after our Company sold this entity,
Aqua-Chem received its first lawsuit relating to asbestos, a component of some of the gaskets. Aqua-Chem was first named  as a
defendant in asbestos lawsuits in or around 1985 and currently has approximately 40,000 active claims pending against it.  In
September 2002, Aqua-Chem notified our Company that it believed we were obligated for certain costs and expenses associated
with its asbestos litigations. Aqua-Chem demanded that our Company reimburse it for approximately $10 million for out-of-pocket
litigation-related expenses. Aqua-Chem also demanded that the Company acknowledge a continuing obligation to Aqua-Chem  for
any future liabilities and expenses that are excluded from coverage under the applicable insurance or for which there is  no
insurance. Our Company disputes Aqua-Chem’s claims, and we believe we have no obligation to Aqua-Chem for any of  its  past,
present or future liabilities, costs or expenses. Furthermore, we believe we have substantial legal and factual defenses to
Aqua-Chem’s claims. The parties entered  into litigation in Georgia to resolve this dispute, which was stayed by agreement  of  the
parties pending the outcome of litigation filed in Wisconsin by certain insurers of Aqua-Chem. In that case, five plaintiff  insurance
companies filed a declaratory judgment action against Aqua-Chem, the Company and 16 defendant insurance companies  seeking  a
determination of the parties’ rights and liabilities under policies issued by the insurers and reimbursement for amounts paid  by
plaintiffs in excess of their obligations. During the course of the Wisconsin insurance coverage litigation, Aqua-Chem and  the
Company reached settlements with several of the insurers, including plaintiffs, who have or will pay funds into an escrow  account
for payment of costs arising from the asbestos claims against Aqua-Chem. On July 24, 2007, the Wisconsin trial court entered  a
final declaratory judgment regarding the rights and obligations of the parties under the insurance policies issued by the remaining
defendant insurers, which judgment was not appealed. The judgment directs, among other things, that each insurer whose  policy  is
triggered is jointly and severally liable for 100 percent of Aqua-Chem’s losses up to policy limits. The court’s judgment  concluded
the Wisconsin insurance coverage litigation. The Georgia litigation remains subject to the stay agreement. The Company  and
Aqua-Chem continued to negotiate with various insurers that were defendants in the Wisconsin insurance coverage litigation  over
those  insurers’ obligations to defend and indemnify Aqua-Chem for the asbestos-related claims. The Company anticipated  that  a
final settlement with three of those insurers (the ‘‘Chartis insurers’’) would be finalized in May 2011, but such insurers repudiated
their settlement commitments and, as a result, Aqua-Chem and the Company filed suit against them in Wisconsin state  court  to
enforce the coverage-in-place settlement or, in the alternative, to obtain a declaratory judgment validating Aqua-Chem  and  the
Company’s interpretation of the court’s judgment in the Wisconsin insurance coverage litigation. In February 2012, the  parties
filed  and argued a number of cross-motions for summary judgment related to the issues of the enforceability of the settlement
agreement and the exhaustion of policies underlying those of the Chartis insurers. The court granted defendants’ motions  for
summary judgment that the 2011 Settlement Agreement and 2010 Term Sheet were not binding contracts, but denied their  similar
motions related to plaintiffs’ claims for promissory and/or equitable estoppel. On or about May 15, 2012, the parties entered  into
a mutually agreeable settlement/stipulation resolving two major issues: exhaustion of underlying coverage and control of  defense;
and, on  or about January 10, 2013, the parties reached a settlement of the remaining coverage issues and the estoppel claims.  The
Chartis insurers have filed a  notice of  appeal with respect to certain issues that were the subject of summary judgment orders
earlier in the case. Whatever the outcome  of  that appeal, these three insurance companies will remain subject to the court’s
judgment in the Wisconsin insurance  coverage litigation.

The Company is unable  to estimate at  this  time the  amount or range of reasonably possible loss it may ultimately incur  as a  result
of asbestos-related claims  against Aqua-Chem.  The Company believes that assuming (a) the defense and indemnity costs  for  the
asbestos-related claims against  Aqua-Chem in  the  future are in the same  range as during the past five years, and (b) the  various
insurers  that cover the asbestos-related claims  against Aqua-Chem remain solvent, regardless of the outcome of the
coverage-in-place settlement  litigation but  taking into account the issues resolved to date, insurance coverage for substantially  all
defense and indemnity costs would be available for the next 10 to 15 years.

Indemnifications

At the time we acquire  or divest our  interest in  an entity, we sometimes agree to indemnify the seller or buyer for specific
contingent liabilities. Management believes  that any  liability to the Company that may arise as a result of any such indemnification
agreements will not have a material adverse  effect  on the Company taken as a whole.

116

Tax Audits

The Company is involved in various tax matters, with respect to some of which the outcome is uncertain. These audits  may  result
in  the assessment of additional taxes that are subsequently resolved with authorities or potentially through the courts. Refer to
Note 14.

Risk Management Programs

The Company has numerous global insurance programs in place to help protect the Company from the risk of loss. In general,  we
are self-insured for large portions of many different types of claims; however, we do use commercial insurance above our
self-insured retentions to reduce the Company’s risk of  catastrophic loss. Our reserves for the Company’s self-insured losses are
estimated through actuarial procedures of the insurance industry and by using industry assumptions, adjusted for our specific
expectations based on our claim history. The Company’s self-insurance reserves totaled $508 million and $527 million as  of
December 31, 2012 and 2011, respectively.

Workforce (Unaudited)

As  of December 31, 2012, our Company had approximately 150,900 associates, of which approximately 68,300 associates  were
located  in the United States. Our Company, through its divisions and subsidiaries, is a party to numerous collective bargaining
agreements. As of December 31, 2012, approximately 17,900 associates in North America were covered by collective bargaining
agreements. These agreements typically have  terms  of  three to five years. We currently expect that we will be able to renegotiate
such agreements on satisfactory terms when they expire. The Company believes that its relations with its associates are generally
satisfactory.

Operating Leases

The following table summarizes our minimum lease payments under noncancelable operating leases with initial or remaining  lease
terms in excess of one year as of December 31, 2012 (in millions):

Years Ending December 31,

2013
2014
2015
2016
2017
Thereafter

Total minimum operating lease payments1

1 Income associated  with sublease arrangements is not significant.

NOTE 12: STOCK COMPENSATION  PLANS

Operating
Lease  Payments

$ 233
162
128
101
72
235

$ 931

Our Company grants stock options and restricted stock awards to certain employees of the Company. Total stock-based
compensation expense was $259 million,  $354 million and $380 million in 2012, 2011 and 2010, respectively, and was included as a
component of selling, general and administrative expenses in our consolidated statements of income. The total income tax  benefit
recognized in our consolidated statements of income  related to stock-based compensation arrangements was $72 million,
$99 million and $110 million in 2012, 2011 and 2010,  respectively.

As  of December 31, 2012, we had $467  million  of  total unrecognized compensation cost related to nonvested stock-based
compensation arrangements granted under our plans.  This cost is expected to be recognized over a weighted-average period  of
1.8 years as stock-based compensation  expense.  This  expected cost does not include the impact of any future stock-based
compensation awards.

On July 27, 2012, the Company’s certificate  of  incorporation was amended to increase the number of authorized shares  of
common stock from 5.6 billion to 11.2 billion and  effect a two-for-one stock split of the common stock. The record date  for the
stock split was July 27, 2012,  and the  additional  shares were distributed on August 10, 2012. Each shareowner of record  on the
close of  business on the record date received  one  additional share of common stock for each share held. All share and  per  share
data presented herein reflect the impact of the increase in authorized shares and the stock split, as appropriate.

117

As  a  result of our  acquisition of CCE’s former North America business, the Company assumed certain stock-based compensation
plans  previously sponsored by CCE. Shares from these plans remain available for future grant to current employees who  were
employees of CCE or its subsidiaries prior to the acquisition or who are hired by the Company or its subsidiaries following  the
acquisition. The assumed Coca-Cola Enterprises Inc. 2001 Stock Option Plan, Coca-Cola Enterprises Inc. 2004 Stock Award  Plan
and Coca-Cola Enterprises Inc. 2007 Incentive Award Plan previously sponsored by CCE have approximately 29 million  shares
available for grant after conversion of CCE common stock into our common stock. The Company has not granted any  equity
awards from the assumed plans.

Stock Option Plans

The fair value of our stock option grants is amortized over the vesting period, generally four years. The fair value of each  option
award is  estimated on the grant date using a Black-Scholes-Merton option-pricing model. The weighted-average fair value  of
options granted during the past three years and the weighted-average assumptions used in the Black-Scholes-Merton option-
pricing  model for such grants were as follows:

Fair  value of options at grant date
Dividend yield1
Expected volatility2
Risk-free interest rate3
Expected term of the option4

2012

2011

2010

As Adjusted

$ 3.80

$ 4.64

$ 4.70

2.7%
18.0%
1.0%

2.7%
19.0%
2.3%

2.9%
20.0%
3.0%

5 years

5 years

6 years

1 The dividend yield is the calculated yield on the Company’s stock at the time of the grant.

2 Expected  volatility is based on implied volatilities from traded options on the Company’s stock, historical volatility of the Company’s stock  and  other

factors.

3 The risk-free interest rate for the period matching the expected term of the option is based on the U.S. Treasury yield curve in effect at the time of

the grant.

4 The expected term of the option represents the period of time that options granted are expected to be outstanding and is derived by analyzing

historic  exercise behavior.

Generally, stock options granted from 1999 through July 2003 expire 15 years from the date of grant and stock options  granted  in
December 2003 and thereafter expire 10 years from the date of grant. The shares of common stock to be issued, transferred
and/or  sold under the stock option plans are made available from authorized and unissued Company common stock or  from  the
Company’s treasury shares. In 2007, the Company began issuing common stock under these plans from the Company’s  treasury
shares.  The Company had the following active stock option plans as of December 31, 2012:

(cid:127) The Coca-Cola Company 1999 Stock Option Plan (the ‘‘1999 Option Plan’’) was approved by shareowners in April  1999.

Under the 1999 Option Plan, a maximum of 240 million shares of our common stock was approved to be issued  or
transferred, through the grant of stock options, to certain officers and employees.

(cid:127) The Coca-Cola Company 2002 Stock Option Plan (the ‘‘2002 Option Plan’’) was approved by shareowners in April  2002.

An amendment to the 2002 Option Plan which permitted the issuance of stock appreciation rights was approved  by
shareowners in April 2003. Under the  2002  Option Plan, a maximum of 240 million shares of our common stock  was
approved to be issued  or transferred, through the grant of stock options or stock appreciation rights, to certain officers  and
employees. No stock appreciation rights have been issued under the 2002 Option Plan as of December 31, 2012.

(cid:127) The Coca-Cola Company 2008 Stock  Option Plan (the ‘‘2008 Option Plan’’) was approved by shareowners in April  2008.

Under the 2008 Option Plan,  a maximum  of  280 million shares of our common stock was approved to be issued  or
transferred to certain officers and employees pursuant to stock options granted under the 2008 Option Plan.

As  of December 31, 2012, there were 132 million shares available to be granted under the stock option plans discussed  above.
Options to purchase common stock under  all of these  plans have generally been granted at the fair market value of the
Company’s stock at the date of grant.

118

Stock option activity for all stock option plans for the year ended December 31, 2012, was as follows:

Shares
(In millions)

Weighted-Average
Exercise Price

Weighted-Average
Remaining
Contractual  Life

Aggregate
Intrinsic Value
(In  millions)

Outstanding on January 1, 2012 — As  Adjusted
Granted
Exercised
Forfeited/expired

Outstanding on December 31, 20121

Expected to vest at December 31, 2012

Exercisable on December 31, 2012

323
53
(61)
(6)

309

305

194

$ 25.62
34.40
24.43
30.01

$ 27.27

$ 27.20

$ 24.92

5.82  years

5.79  years

4.41  years

$ 2,777

$ 2,765

$ 2,200

1 Includes 4 million  stock option replacement awards in connection with our acquisition of CCE’s former North America business in 2010.  These
options had a weighted-average exercise price of $18.32, and generally vest over 3 years and expire 10 years from the original date of grant.

The total intrinsic value of the options exercised was $780 million, $631 million and $524 million in 2012, 2011 and 2010,
respectively. The total shares exercised were 61 million, 65 million and 73 million in 2012, 2011 and 2010, respectively.

Restricted Stock Award Plans

Under  The Coca-Cola Company 1989 Restricted Stock Award Plan and The Coca-Cola Company 1983 Restricted Stock  Award
Plan (the ‘‘Restricted Stock Award Plans’’), 80 million and 48 million shares of restricted common stock, respectively, were
originally available to be granted to certain officers and key employees of our Company. As of December 31, 2012, 32 million
shares remain available for grant under the Restricted Stock Award Plans. The Company issues restricted stock to employees  as  a
result of performance share unit awards, time-based awards and performance-based awards.

For awards prior to January 1, 2008, under the 1983 Restricted Stock Award Plan, participants are reimbursed by our Company
for income taxes imposed on the award, but not for taxes generated by the reimbursement payment. The 1983 Restricted  Stock
Award Plan has been amended to eliminate this tax reimbursement for awards after January 1, 2008. The shares are subject to
certain  transfer restrictions and may be forfeited if a participant leaves our Company for reasons other than retirement,  disability
or death, absent a change in control of our Company.

Performance  Share Unit Awards

In  2003, the Company established a program to grant performance share units under The Coca-Cola Company 1989 Restricted
Stock Award Plan to executives. In 2008, the Company expanded the program to award a mix of stock options and performance
share units to eligible employees in addition to executives. The number of shares earned is determined at the end of each
performance period, generally three years, based on the actual performance criteria predetermined by the Board of Directors  at
the time of grant. If the performance criteria are met, the award results in a grant of restricted stock or restricted stock  units,
which are then generally subject to a holding period in order for the restricted stock to be released. For performance share  units
granted before 2008, this holding period is generally two years. For performance share units granted in 2008 and after,  this
holding  period is generally one year. Restrictions on such stock generally lapse at the end of the holding period. Performance
share units generally do not pay dividends  or  allow voting rights during the performance period. For awards granted prior  to  2011,
participants generally receive dividends or dividend equivalents once the performance criteria have been certified and the
restricted stock or restricted stock units  have  been issued. For awards granted in 2011 and later, participants generally receive
dividends or dividend equivalents once  the  shares have been released. Accordingly, the fair value of the performance share  units  is
the quoted market value of the Company stock  on the grant date less the present value of the expected dividends not received
during the relevant period. In the period  it becomes  probable that the minimum performance criteria specified in the plan will be
achieved,  we recognize expense  for the  proportionate share of the total fair value of the performance share units related  to  the
vesting period that has already lapsed.  The  remaining  cost of the grant is expensed on a straight-line basis over the balance  of  the
vesting period. In the event the  Company  determines  it is no longer probable that we will achieve the minimum performance
criteria specified in the  plan,  we reverse  all  of  the  previously recognized compensation expense in the period such a determination
is made.

119

Performance share units under The Coca-Cola Company 1989 Restricted Stock Award Plan require achievement of certain
financial measures, primarily compound annual growth in earnings per share or economic profit. These financial measures  are
adjusted for certain items approved and certified by the Audit Committee of the Board of Directors. The purpose of these
adjustments is to ensure a consistent year to year comparison of the specific performance criteria. Economic profit is our net
operating profit after tax less the cost of the capital used in our business. In the event the financial results equal the predefined
target,  the Company will grant the number of restricted shares equal to the target award in the underlying performance  share  unit
agreements. In the event the financial results exceed the predefined target, additional shares up to the maximum award may  be
granted. In the event the financial results fall below the predefined target, a reduced number of shares may be granted.  If  the
financial results  fall below the threshold award performance level, no shares will be granted. Performance share units are  generally
settled in stock, except for certain circumstances such as death or disability, where former employees or their beneficiaries  are
provided a cash equivalent payment. As of December 31, 2012, performance share units of 5,105,000, 5,655,000 and 6,824,000
were outstanding for the 2010–2012, 2011–2013 and 2012–2014 performance periods, respectively, based on the target award
amounts in the performance share unit agreements.

The following table summarizes information about performance share units based on the target award amounts in the
performance share unit agreements:

Outstanding on January 1, 2012 — As  Adjusted
Granted
Paid  in cash equivalent
Canceled/forfeited

Outstanding on December 31, 20121

Share Units
(In thousands)

Weighted-Average
Grant-Date
Fair Value

11,366
7,034
(16)
(800)

17,584

$ 25.41
29.95
27.30
27.71

$ 28.01

1 The outstanding  performance share units as of December 31, 2012, at the threshold award and maximum award levels were 8.8 million  and

26.4 million, respectively.

The weighted-average grant date fair value of performance share units granted was $29.95 in 2012, $25.58 in 2011 and $25.17  in
2010. The Company converted performance share units of 16,267 in 2012, 19,462 in 2011 and 27,650 in 2010 to cash equivalent
payments of $0.6 million, $0.7 million and $0.7 million, respectively, to former executives who were ineligible for restricted stock
grants due to certain events such as death, disability or termination.

The following table summarizes information about the conversions of performance share units to restricted stock and restricted
stock units:

Nonvested on January 1, 2012 — As  Adjusted2
Vested and released
Canceled/forfeited

Nonvested  on  December 31, 20122

Share Units
(In thousands)

Weighted-Average
Grant-Date
Fair Value1

4,444
(4,302)
(44)

98

$ 26.53
26.53
26.54

$ 26.54

1 The weighted-average  grant-date fair value is based on the fair values of  the performance share units granted.

2 The nonvested shares as  of January 1, 2012, and December 31, 2012, are presented at the performance share units certified award amount.

The total intrinsic value of restricted  shares  that were  vested and released was $148 million, $72 million and $58 million  in  2012,
2011 and 2010, respectively.  The total  restricted  share units vested and released in 2012 were 4,301,732 at the certified  award
amount. In 2011 and 2010, the total restricted share  units vested and released were 2,084,912 and 1,850,466, respectively.

Replacement performance share unit  awards  issued  by the Company in connection with our acquisition of CCE’s former  North
America business are not included in the  tables  or  discussions above and were originally granted under the Coca-Cola
Enterprises Inc. 2007 Incentive Award Plan. Refer to  Note 2. These awards were converted into equivalent share units  of  the
Company’s common stock on the acquisition date and entitle the participant to dividend equivalents (which vest, in some  cases,
only  if  the restricted share units vest), but  not the  right to vote. Accordingly, the fair value of these units was the quoted value

120

of the  Company’s stock at the grant date. The number of shares earned is determined at the end of each performance  period,
generally one to three years, based on the actual performance criteria predetermined at the time of grant. These performance
share units require achievement of certain financial measures, primarily compound annual growth in earnings per share,  as
adjusted for certain items detailed in the plan documents. In the event the financial results exceed the predefined targets,
additional shares up to  a maximum of 200 percent of target may be granted. In the event the financial results fall below  the
predefined targets, a reduced number of shares may be granted. If the financial results fall below the minimum award
performance level, no shares will be granted.

On the acquisition date, the Company issued 3.3 million replacement performance share unit awards at target with a weighted
average grant-date price of $29.56 per share unit for the 2008–2010, 2009 and 2010 performance periods. The 2008–2010  and  the
2010 performance period awards were projected to pay out at 200 percent on the acquisition date and were certified as  such  in
February 2011. The 2009 award was already certified at 200 percent prior to the acquisition date. In accordance with accounting
principles generally accepted in the United States, the portion of the fair  value of the replacement awards related to services
provided prior to the business combination was included in the total purchase price. Refer to Note 2. The portion of the  fair  value
associated with future service is recognized as expense over the future service period. However, in the fourth quarter of  2010,  the
Company modified primarily all of these performance awards to eliminate the remaining holding period after December  31,  2010,
which resulted in $74 million of accelerated expense included in the total stock-based compensation expense above. As a  result of
this  modification, the Company released 2.8 million shares at the 200 percent payout for the 2009 performance period award
during the fourth quarter of 2010. The intrinsic value of the release of these shares was $91 million. During 2011, the Company
released 3.1 million shares at the 200 percent payout with an intrinsic value of $98 million, primarily related to the 2008–2010  and
2010 performance periods. During 2012, the Company released 0.6 million shares at the 200 percent payout with an intrinsic  value
of $22 million, primarily related to the 2009 performance period. As of December 31, 2012, the Company had 0.1 million
outstanding replacement performance share units related to the 2009 performance period. The remaining shares are scheduled  for
release during the second quarter of 2013.

Time-Based and Performance-Based Restricted  Stock  and  Restricted Stock Unit  Awards

The Coca-Cola Company 1989 Restricted Stock Award Plan allows for the grant of time-based and performance-based  restricted
stock and restricted stock units. The performance-based restricted awards are released only upon the achievement of specific
measurable performance criteria. These awards pay dividends during the performance period. The majority of awards have specific
performance targets for achievement. If the performance targets are not met, the awards will be canceled. In the period  it
becomes probable  that the performance criteria will be achieved, we recognize expense for the proportionate share of the  total
fair value of the grant related to the vesting period that has already lapsed. The remaining cost of the grant is expensed  on  a
straight-line basis over the balance of the vesting period.

For time-based and performance-based restricted stock  awards, participants are entitled to vote and receive dividends on  the
restricted shares. The Company also awards time-based and performance-based restricted stock units for which participants  may
receive payments of dividend equivalents but are not entitled to vote. As of December 31, 2012, the Company had outstanding
nonvested time-based and performance-based restricted stock awards, including restricted stock units, of 774,000 and 92,000,
respectively. Time-based and performance-based restricted awards were not significant to our consolidated financial statements.

In  2010, the Company issued time-based restricted stock unit replacement awards in connection with our acquisition of  CCE’s
former North America business. Refer to Note 2. These awards were converted into equivalent shares of the Company’s  common
stock. These restricted share awards entitle the participant to dividend equivalents (which vest, in some cases, only if the  restricted
share unit vests), but not the right to vote. As of December 31, 2012, the Company had 65,000 outstanding nonvested time-based
restricted stock replacement awards, including restricted stock units. These time-based restricted awards were not significant to
our consolidated financial statements.

NOTE 13: PENSION AND OTHER  POSTRETIREMENT  BENEFIT  PLANS

Our Company sponsors and/or contributes  to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We  also  sponsor nonqualified, unfunded defined benefit pension plans for certain associates. In
addition, our Company and  its subsidiaries  have  various pension plans and other forms of postretirement arrangements  outside
the United States.

Effective January 1, 2012, the  Company elected to change our accounting methodology for determining the market-related  value
of assets for our U.S. qualified  defined benefit pension plans. This change in accounting methodology has been applied
retrospectively, and we have adjusted all applicable  prior period financial information presented herein as required. Refer  to
Note 1 for further information related to this change  and the impact it had on our consolidated financial statements.

121

As  part of the Company’s acquisition of CCE’s former North America business during the fourth quarter of 2010, we assumed
certain  liabilities related to pension and other postretirement benefit plans. Refer to Note 2 for additional information  related  to
this  acquisition. These liabilities relate to various pension, retiree medical and defined contribution plans (referred to herein  as
the ‘‘assumed plans’’). The assumed plans include participation in multi-employer pension plans in the United States. See
discussion of multi-employer plans below.

We refer to the funded defined benefit pension plan in the United States that is not associated with collective bargaining
organizations as the ‘‘primary U.S. plan.’’ As of December 31, 2012, the primary U.S. plan represented 59 percent and 64 percent
of the  Company’s consolidated projected benefit obligation and pension assets, respectively.

Obligations and Funded Status

The following table sets forth the changes in benefit obligations and the fair value of plan assets for our benefit plans
(in millions):

Benefit obligation at beginning of year1
Service cost
Interest cost
Foreign currency exchange  rate changes
Amendments
Actuarial loss (gain)
Benefits paid2
Settlements
Curtailments
Special  termination benefits
Other3

Benefit obligation at end of  year1

Fair  value of plan assets at beginning  of year
Actual  return on plan assets
Employer contributions
Foreign currency exchange  rate changes
Benefits paid
Settlements
Other3

Fair  value of plan assets at end of year

Net liability recognized

Pension Benefits

Other Benefits

2012

2011

2012

2011

$ 8,255
291
388
(7)
(3)
1,259
(420)
(35)
6
1
(42)

$ 7,292
249
391
30
(57)
773
(440)
(24)
—
8
33

$

953
34
43
3
(2)
115
(53)
—
—
—
11

$ 9,693

$ 8,255

$ 1,104

$ 6,171
822
1,056
(17)
(366)
(34)
(48)

$ 5,497
73
1,001
(1)
(374)
(27)
2

$

185
16
—
—
(2)
—
3

$

$

$

889
32
45
2
(12)
45
(63)
—
—
3
12

953

187
(4)
—
—
(1)
—
3

$ 7,584

$ 6,171

$

202

$

185

$ (2,109)

$ (2,084)

$ (902)

$ (768)

1 For pension benefit  plans, the benefit obligation is the projected benefit obligation. For other benefit plans, the benefit obligation is the accumulated

postretirement benefit obligation. The accumulated benefit obligation for our pension plans was $9,345 million and $7,958 million as of
December 31,  2012 and 2011, respectively.

2 Benefits paid to pension  plan participants during 2012 and 2011 included $54 million and $66 million, respectively, in payments related  to unfunded
pension plans  that were paid from Company assets. Benefits paid  to  participants of other benefit plans during 2012 and 2011 included $51 million
and  $62 million, respectively, that were paid from Company assets.

3 In 2012,  primarily relates to the transfer of assets and liabilities associated with the Company’s consolidated Philippine bottling operations to assets

held for sale and liabilities held for sale as of December 31, 2012. Refer to Note 2 for additional information.

122

Pension and other  benefit amounts recognized in our consolidated balance sheets are as follows (in millions):

December 31,

Noncurrent asset
Current liability
Long-term liability

Net liability recognized

Pension Benefits

Other Benefits

2012

2011

2012

2011

$

395
(73)
(2,431)

$

468
(68)
(2,484)

$ —
(21)
(881)

$ —
(21)
(747)

$ (2,109)

$ (2,084)

$ (902)

$ (768)

Effective January 1, 2010, the Company’s existing primary U.S. plan was transitioned from a traditional final average pay  formula
to a cash balance formula. In general, employees may receive credits based on age, service, pay and interest under the new
method. The pension plan acquired by the Company in  connection with our acquisition of CCE’s former North America business
transitioned to a cash balance formula in 2011.

Certain  of our pension plans have projected benefit obligations in excess of the fair value of plan assets. For these plans,  the
projected benefit obligations and the fair value of plan assets were as follows (in millions):

December 31,

Projected benefit obligation
Fair  value of plan assets

2012

$ 9,161
6,659

2011

$ 7,591
5,048

Certain  of our pension plans have accumulated benefit obligations in excess of the fair value of plan assets. For these plans, the
accumulated benefit obligations and the fair value of plan assets were as follows (in millions):

December 31,

Accumulated benefit obligation
Fair  value of plan assets

Pension Plan Assets

The following table presents total assets for our U.S. and non-U.S. pension plans (in millions):

2012

$ 8,736
6,546

2011

$ 7,277
4,998

December 31,

Cash  and cash equivalents
Equity  securities:

U.S.-based companies
International-based companies

Fixed-income securities:
Government bonds
Corporate  bonds and debt securities
Mutual, pooled and commingled funds1
Hedge  funds/limited partnerships
Real  estate
Other

Total pension plan assets2

U.S. Plans

2012

299

$

2011

104

$

Non-U.S.  Plans

2012

2011

$

87

$

123

1,844
324

399
856
1,057
496
248
26

1,362
630

358
669
323
458
256
114

37
640

163
126
453
29
9
491

33
323

415
49
406
31
14
503

$ 5,549

$ 4,274

$ 2,035

$ 1,897

1 Mutual, pooled  and commingled funds include investments in  equity securities, fixed-income securities and combinations of both. There are a

significant  number of mutual, pooled and commingled funds from which investors can choose. The selection of the type of fund is dictated by the
specific  investment objectives and needs of a given plan. These objectives and needs vary greatly between plans.

2 Fair value  disclosures related to our pension assets are included in Note 16. Fair value disclosures include, but are not limited to, the levels  within

the fair value hierarchy on which the fair value measurements  in their entirety fall; a reconciliation of the beginning and ending balances of Level  3
assets;  and information about the valuation techniques and inputs used to measure the fair value of our pension and other postretirement  assets.

123

Investment Strategy for U.S. Pension Plans

The Company utilizes the services of investment managers to actively manage the pension assets of our U.S. plans. We  have
established asset allocation targets and investment guidelines with each investment manager. Our asset allocation targets  promote
optimal expected return and volatility characteristics given the long-term time horizon for fulfilling the obligations of the plan.
Selection of the targeted asset allocation for U.S. plan assets was based upon a review of the expected return and risk
characteristics of each asset class, as well as the correlation of returns among asset classes. During 2012, the Company  revised
asset allocation targets and restructured the investment manager composition to further diversify investment risk and reduce
volatility while maintaining long-term return objectives. Our revised target allocation is a mix of approximately 42 percent  equity
investments, 30 percent fixed-income investments and 28 percent alternative investments. As of December 31, 2012, the  transition
to the new asset allocation targets was not complete, but we anticipate this transition being completed during the first quarter  of
2013. We believe this target allocation will enable us to achieve the following long-term investment objectives:

(1) optimize the long-term return on plan assets at an acceptable level of risk;

(2) maintain a broad diversification across asset classes and among investment managers;

(3) maintain careful control of the risk level within each asset class; and

(4) focus on a long-term return objective.

The guidelines that have been established with each investment manager provide parameters within which the investment
managers agree to operate, including criteria that determine eligible and ineligible securities, diversification requirements  and
credit quality standards, where applicable. Unless exceptions have been approved, investment managers are prohibited from
buying or selling commodities, futures or option contracts, as well as from short selling of securities. Additionally, investment
managers agree to obtain written approval for deviations from stated investment style or guidelines. As of December 31,  2012,  no
investment manager was responsible for more than 10 percent of total U.S. plan assets.

Our target allocation of 42 percent equity investments is composed of approximately 60 percent in global equities, 16 percent  in
emerging market equities and 24 percent in domestic small- and mid-cap equities. Optimal returns through our investments in
global equities are achieved through security selection as well as country and sector diversification. Investments in the common
stock of our Company accounted for approximately 5 percent of our global equities allocation and approximately 2 percent  of
total U.S. plan assets. Our investments in global equities are intended to provide diversified exposure to both U.S. and  non-U.S.
equity markets.  Our investments in both emerging market equities and domestic small- and mid-cap equities are expected  to
experience larger swings in their market value on a periodic basis. Our investments in these asset classes are selected based  on
capital appreciation potential.

Our target allocation of 30 percent fixed-income investments is composed of 33 percent long-duration bonds and 67 percent  with
multi-strategy alternative credit managers. Long-duration bonds provide a stable rate of return through investments in high-quality
publicly traded debt securities. Our investments in long-duration bonds are diversified in order to mitigate duration and  credit
exposure. Multi-strategy alternative credit managers invest in a combination of high-yield bonds, bank loans, structured  credit  and
emerging market debt. These investments are in lower-rated and non-rated debt securities, which generally produce higher  returns
compared to long-duration bonds and also help to diversify our overall fixed-income portfolio.

In  addition to investments in equity securities and fixed-income investments, we have a target allocation of 28 percent in
alternative investments. These alternative investments include hedge funds, reinsurance, private equity limited partnerships,
leveraged buyout funds, international venture capital partnerships and real estate. The objective of investing in alternative
investments is to provide a higher rate of return  than that available from publicly traded equity securities. These investments  are
inherently illiquid and require a long-term  perspective in evaluating investment performance.

Investment Strategy for Non-U.S. Pension  Plans

As  of December 31, 2012, the long-term  target allocation for 45 percent of our international subsidiaries’ plan assets, primarily
certain  of our European plans, is 56 percent equity  securities and 44 percent fixed-income securities. The actual allocation  for  the
remaining 55 percent of the  Company’s  international subsidiaries’ plan assets consisted of 38 percent mutual, pooled and
commingled funds; 16 percent equity securities; 15 percent fixed-income securities; and 31 percent other investments. The
investment strategies of our international subsidiaries  differ greatly, and in some instances are influenced by local law. None  of
our pension plans outside the United  States  is  individually significant for separate disclosure.

124

Other Postretirement Benefit Plan  Assets

Plan assets associated with other benefits primarily represent funding of the U.S. postretirement benefit plan through a  U.S.
Voluntary Employee Beneficiary Association (‘‘VEBA’’), a tax-qualified trust. The VEBA assets remain segregated from  the
primary U.S. pension master trust and are primarily invested in liquid assets due to the level of expected future benefit  payments.

The following table presents total assets for our other postretirement benefit plans (in millions):

December 31,

Cash  and cash equivalents
Equity  securities:

U.S.-based companies
International-based companies

Fixed-income securities:
Government bonds
Corporate bonds and debt securities
Mutual, pooled and commingled funds
Hedge  funds/limited partnerships
Real  estate
Other

Total other postretirement benefit plan assets1

2012

2011

$

13

$

86

81
4

78
5
16
3
2
—

70
13

2
6
3
2
2
1

$ 202

$ 185

1 Fair value  disclosures related to our other postretirement benefit plan assets are included in Note 16. Fair value disclosures include, but are not

limited to, the  levels within the fair value hierarchy on which the fair  value measurements in their entirety fall; a reconciliation of the beginning and
ending  balances  of Level 3 assets; and information about the valuation techniques and inputs used to measure the fair value of our pension and
other  postretirement assets.

Components of Net Periodic  Benefit Cost

Net periodic benefit cost for our pension and other postretirement benefit plans consisted of the following (in millions):

Year Ended December 31,

Service cost
Interest cost
Expected return on plan assets
Amortization of prior service cost (credit)
Amortization of actuarial loss

Net periodic benefit cost (credit)
Settlement charge
Curtailment charge
Special  termination benefits1

Pension Benefits

Other  Benefits

2012

2011

2010

2012

2011

2010

As Adjusted

$ 291
388
(573)
(2)
137

$ 241
3
6
1

$ 249
391
(508)
5
82

$ 219
3
—
8

$ 143
260
(285)
5
83

$ 206
6
—
—

$

$

34
43
(8)
(52)
6

23
—
—
—

23

$

$

$

32
45
(8)
(61)
2

10
—
—
3

13

$

24
30
(8)
(61)
3

$ (12)
—
—
1

$ (11)

Total cost (credit) recognized in the statements of income

$ 251

$ 230

$ 212

$

1 The special  termination  benefits primarily relate to the Company’s productivity, restructuring and integration initiatives. Refer to Note 18 for

additional information related to our productivity, restructuring and  integration initiatives.

125

The following table sets forth the changes in AOCI for our benefit plans (in millions, pretax):

December 31,

Beginning balance in AOCI
Recognized prior service cost (credit)
Recognized net actuarial loss (gain)
Prior service credit (cost) arising in current  year
Net actuarial (loss) gain  arising in current year
Foreign currency translation gain (loss)

Ending  balance in AOCI

Pension Benefits

Other Benefits

2012

2011

2012

2011

As Adjusted

$ (2,169)
(2)
140
3
(1,009)
5

$ (1,101)
5
85
57
(1,208)
(7)

$

(34) $
(52)
6
2
(107)
(1)

72
(61)
2
12
(57)
(2)

$ (3,032)

$ (2,169)

$ (186) $

(34)

The following table sets forth amounts in AOCI for our benefit plans (in millions, pretax):

December 31,

Prior service credit (cost)
Net actuarial loss

Ending  balance in AOCI

Pension Benefits

Other Benefits

2012

2011

2012

2011

As Adjusted

$

16
(3,048)

$

14
(2,183)

$

23
(209)

$

73
(107)

$ (3,032)

$ (2,169)

$ (186) $

(34)

Amounts in AOCI expected to be recognized as components of net periodic pension cost in 2013 are as follows (in millions,
pretax):

Amortization of prior service cost (credit)
Amortization of actuarial loss

Assumptions

Certain  weighted-average assumptions used in computing the benefit obligations are as follows:

December 31,

Discount rate
Rate of increase in compensation levels

Pension Benefits

Other  Benefits

$

$

(3)
238

235

$ (10)
11

$

1

Pension Benefits

Other Benefits

2012

4.00%
3.50%

2011

2012

2011

4.75% 4.00%
3.25% N/A

4.75%
N/A

Certain  weighted-average assumptions used  in computing net periodic benefit cost are as follows:

December 31,

Discount rate
Rate of increase in compensation levels
Expected long-term rate of return on plan  assets

Pension Benefits

Other Benefits

2012

2011

2010

2012

2011

2010

4.75%
3.25%
8.25%

5.50% 5.75%
4.00% 3.75%
8.25% 8.00%

4.75% 5.25% 5.50%
N/A
N/A
4.75% 4.75% 4.75%

N/A

The expected long-term  rate of return assumption for U.S. pension plan assets is based upon the target asset allocation  and  is
determined using forward-looking assumptions  in the context of historical returns and volatilities for each asset class, as  well  as
correlations among asset classes. We evaluate  the rate of return assumption on an annual basis. The expected long-term  rate  of
return assumption used in computing  2012  net  periodic pension cost for the U.S. plans was 8.5 percent. As of December  31,

126

2012, the 10-year annualized return on plan assets in the primary U.S. plan was 8.4 percent, the 15-year annualized return  was
6.1 percent, and the annualized return since inception was 11.0 percent.

The assumed health care cost trend rates are as follows:

December 31,

Health care cost trend rate assumed for next year
Rate to which the cost trend rate is assumed to decline (the  ultimate  trend  rate)
Year that the rate reaches the ultimate trend rate

2012

8.00%
5.00%
2019

2011

8.00%
5.00%
2018

The Company’s U.S. postretirement benefit plans are primarily defined dollar benefit plans that limit the effects of medical
inflation because the plans have established dollar limits for determining our contributions. As a result, the effect of a
1 percentage point change in the assumed health care cost trend rate would not be significant to the Company.

The discount rate assumptions used to account for pension and other postretirement benefit plans reflect the rates at which  the
benefit obligations could be effectively settled. Rates for each of our U.S. plans at December 31, 2012, were determined  using a
cash  flow matching technique whereby the rates of a yield curve, developed from high-quality debt securities, were applied to  the
benefit obligations to determine the appropriate discount rate. For our non-U.S. plans, we base the discount rate on comparable
indices  within each of the countries. The rate of compensation increase assumption is determined by the Company based  upon
annual reviews. We review  external data and  our own historical trends for health care costs to determine the health care  cost
trend rate assumptions.

Cash Flows

Our estimated future benefit payments for funded and unfunded plans are as follows (in millions):

Year Ended December 31,

Pension benefit payments
Other benefit payments1

Total estimated benefit payments

2013

$ 452
58

$ 510

2014

$ 473
61

$ 534

2015

$ 493
64

$ 557

2016

$ 510
65

$ 575

2017

2018–2022

$ 542
66

$ 608

$ 2,929
352

$ 3,281

1 The expected benefit  payments for our other postretirement benefit plans are net of estimated federal subsidies expected to be received  under the
Medicare Prescription Drug, Improvement and Modernization Act of  2003. Federal subsidies are estimated to be approximately $18 million  for the
period  2013–2017, and $22 million for the period 2018–2022.

On March 23, 2010, the Patient Protection and Affordable Care Act (HR 3590) (the ‘‘Act’’) was signed into law. As a result  of
this  legislation, entities are no longer eligible to receive a tax deduction for the portion of prescription drug expenses reimbursed
under the Medicare Part D subsidy. This change resulted in a reduction of our deferred tax assets and a corresponding  charge  to
income tax expense of $14 million during the first quarter of 2010.

The Company anticipates making pension contributions in 2013 of approximately $640 million, of which approximately
$359 million will be allocated to our primary U.S. plan. The majority of these contributions are discretionary.

Defined Contribution Plans

Our Company sponsors qualified defined contribution  plans covering substantially all U.S. employees. Under the largest  U.S.
defined contribution plan, we  match participants’ contributions up to a maximum of 3.5 percent of compensation, subject  to
certain  limitations. Company costs related to the U.S.  plans were $93 million, $78 million and $44 million in 2012, 2011  and  2010,
respectively. We also sponsor defined  contribution  plans in certain locations outside the United States. Company costs associated
with those plans were $29 million, $31 million  and $35 million in 2012, 2011 and 2010, respectively.

Multi-Employer Plans

As  a  result of our  acquisition of CCE’s  former  North  America business during the fourth quarter of 2010, the Company  now
participates in various multi-employer pension plans in  the United States. Multi-employer pension plans are designed to  cover
employees from multiple employers and are  typically established under collective bargaining agreements. These plans allow
multiple employers to pool their pension  resources and realize efficiencies associated with the daily administration of the  plan.

Multi-employer plans are generally governed by a  board of trustees composed of management and labor representatives  and are
funded through employer contributions.

127

The Company’s expense for U.S. multi-employer pension plans totaled $31 million and $69 million in 2012 and 2011,
respectively. In 2011, the Company’s expense for U.S. multi-employer pension plans included charges of $32 million related  to
the withdrawal from certain of these plans in connection with the Company’s integration initiatives in North America. Refer  to
Note 18 for additional information related to these initiatives. The plans we currently participate in have contractual
arrangements that extend into 2017. If, in the future, we choose to withdraw from any of the multi-employer pension plans  in
which we currently participate, we would need to record the appropriate withdrawal liabilities at that time.

NOTE 14: INCOME TAXES

Income before income taxes consisted of the following (in millions):

Year Ended December 31,

United  States1
International

Total

2012

2011

2010

As Adjusted

$

3,526
8,283

$

3,029
8,429

$ 11,809

$ 11,458

$

7,188
7,019

$ 14,207

1 In 2010,  the  Company’s  U.S. income before income taxes included a $4,978 million gain due to the remeasurement of our equity investment  in

CCE  to  fair value upon our acquisition of CCE’s former North America business. Refer to Note 2 for additional information.

Income tax expense consisted of the following for the years ended December 31, 2012, 2011 and 2010 (in millions):

2012

Current
Deferred

2011  — As Adjusted

Current
Deferred

2010  — As Adjusted

Current
Deferred

United States

State and Local

International

Total

$ 602
936

$ 286
898

$ 469
586

$ 74
33

$ 66
27

$ 85
2

$ 1,415
(337)

$ 2,091
632

$ 1,425
110

$ 1,212
16

$ 1,777
1,035

$ 1,766
604

We made income tax payments of $981 million, $1,612 million and $1,766 million in 2012, 2011 and 2010, respectively.

A  reconciliation of the statutory U.S. federal tax rate and our effective tax rate is as follows:

Year Ended December 31,

2012

2011

2010

Statutory U.S. federal tax rate
State and local income taxes — net of federal benefit
Earnings in jurisdictions taxed at rates different from  the statutory U.S. federal  rate
Reversal of valuation allowances
Equity  income or loss
CCE  transaction
Sale of  Norwegian and Swedish bottling operations
Other operating charges
Other — net

Effective tax rate

35.0%
1.1
(9.5)1,2
(2.4)3
(2.0)
—
—
0.44
0.5

23.1%

As Adjusted

35.0%
0.9
(9.5)5,6,7
—
(1.4)8
—
—9
0.310
(0.8)11,12,13,14

24.5%

35.0%
0.6
(5.6)15
—
(1.9)16
(12.5)17,18
0.419
0.420
0.321,22

16.7%

1 Includes a tax expense  of  $133 million (or a 1.1 percent impact on our effective tax rate) related to amounts required to be recorded for changes

to our uncertain tax positions, including interest and penalties, in various international jurisdictions.

2 Includes a tax expense  of  $57 million on pretax net gains of $76 million (or a 0.3 percent impact on our effective tax rate) related to the

following: a gain  recognized as a result of the merger of Embotelladora Andina S.A. (‘‘Andina’’) and Embotelladoras Coca-Cola Polar S.A.
(‘‘Polar’’);  a  gain  recognized  as  a  result  of  Coca-Cola  FEMSA,  an  equity  method  investee,  issuing  additional  shares  of  its  own  stock

128

at  a  per share amount greater than the carrying value of the Company’s per share investment; the loss recognized on the pending sale of a  majority
ownership interest in our consolidated Philippine bottling operations to Coca-Cola FEMSA; and the expense recorded for the premium  the
Company paid  over the publicly traded market price to acquire an ownership interest in Mikuni. Refer to Note 17.

3 Relates to a net tax benefit of $283 million associated with the reversal of valuation allowances in certain of the Company’s foreign jurisdictions.

4 Includes a tax benefit of $95 million on pretax charges of $416 million (or a 0.4 percent impact on our effective tax rate) primarily related to the

Company’s productivity and reinvestment program as well as other  restructuring initiatives; the refinement of previously established accruals related
to the Company’s  2008–2011 productivity initiatives; and the refinement of previously established accruals related to the Company’s integration  of
CCE’s former North America business. Refer to Note 18.

5 Includes a tax benefit of $6 million related to amounts required to be recorded for changes to our uncertain tax positions, including interest  and

penalties, in  various international jurisdictions.

6 Includes a zero percent effective tax rate on pretax charges of $17 million due to the impairment of available-for-sale securities. Refer  to Note  3

and  Note  17.

7 Includes a tax expense of $299 million on pretax net gains of $641 million (or a 0.7 percent impact on our effective tax rate) related to the  net gain

recognized as a result of the merger of Embotelladoras Arca, S.A.B. de  C.V. (‘‘Arca’’) and Grupo Continental S.A.B. (‘‘Contal’’); the gain
recognized on the sale of our investment in Embonor; and gains the Company recognized as a result of Coca-Cola FEMSA, an equity method
investee, issuing additional shares of its own stock at per share amounts greater than the carrying value of the Company’s per share investment.
These  gains were partially offset by charges associated with certain of  the Company’s equity method investments in Japan. Refer to Note 17.

8 Includes a tax benefit of $7 million on pretax net charges of $53 million (or a 0.1 percent impact on our effective tax rate) related to our
proportionate  share of asset impairments and restructuring charges  recorded by certain of our equity method investees. Refer to Note 17.

9 Includes a tax benefit of  $2 million on  pretax  charges  of  $5  million related to the finalization of working capital adjustments on the sale of our

Norwegian and Swedish bottling operations. Refer to Note 2 and Note  17.

10 Includes a tax benefit of $224 million on pretax charges of $732 million (or a 0.3 percent impact on our effective tax rate) primarily related to  the
Company’s productivity, integration and restructuring initiatives; transaction costs incurred in connection with the merger of Arca and Contal; costs
associated with the earthquake and tsunami that devastated northern and eastern Japan; and costs associated with the flooding in Thailand. Refer
to Note 17.

11 Includes a tax benefit of $8 million on pretax charges of $19 million related to the amortization of favorable supply contracts acquired in

connection  with  our acquisition of CCE’s former North America  business.

12 Includes a tax benefit of $3 million on pretax net charges of $9 million related to the repurchase and/or exchange of certain long-term  debt

assumed in  connection with our acquisition of CCE’s former North America business as well as the early extinguishment of certain other long-term
debt.  Refer to  Note 10.

13 Includes a tax benefit of $14 million on pretax charges of $41 million related to the impairment of an investment in an entity accounted for  under

the equity  method of accounting. Refer to Note 17.

14 Includes a tax benefit of $2 million related to amounts required to be recorded for changes to our uncertain tax positions, including interest  and

penalties, in  certain domestic jurisdictions.

15 Includes a tax expense of $265 million (or a 1.9 percent impact on our  effective tax rate) primarily related to deferred tax expense on certain

current  year  undistributed foreign earnings that are not considered indefinitely reinvested and amounts required to be recorded for changes to  our
uncertain tax  positions, including interest and penalties.

16 Includes a tax benefit of $9 million on pretax net charges of $66 million (or a 0.1 percent impact on our effective tax rate) related to charges

recorded by  our equity method investees. Refer to Note 17.

17 Includes a tax benefit of $34 million on a pretax gain of $4,978  million (or a reduction of 12.5 percent on our effective tax rate) related to the
remeasurement  of our equity investment in CCE to fair value upon our acquisition of CCE’s former North America business. The tax benefit
reflects the impact of reversing deferred tax liabilities associated  with our equity investment in CCE prior to the acquisition. Refer to Note 2.

18 Includes a tax benefit of $99 million on pretax charges of $265 million related to the write-off of preexisting relationships with CCE. Refer  to

Note 2.

19 Includes a tax expense of $261 million on a pretax gain of $597  million (or a 0.4 percent impact on our effective tax rate) related to the sale of our

Norwegian and Swedish bottling operations. Refer to Note 2.

20 Includes a tax benefit of $223 million on pretax charges of $819 million (or a 0.4 percent impact on our effective tax rate) primarily related to  the

Company’s productivity, integration and restructuring initiatives,  transaction costs and charitable contributions. Refer to Note 17.

21 Includes a tax benefit of $114 million on pretax charges of $493 million (or a 0.5 percent impact on our effective tax rate) related to the  repurchase
of certain long-term debt and costs associated with the settlement of  treasury rate locks issued in connection with the debt tender offer;  the loss
related to the remeasurement of our Venezuelan subsidiary’s  net assets; other-than-temporary impairment charges; and a donation of preferred
shares in  one of our equity method investees. Refer to Note 17.

22 Includes a tax expense of $31 million (or a 0.2 percent impact on our  effective tax rate) related to amounts required to be recorded for changes to

our uncertain tax positions, including interest and penalties, and  other  tax matters in certain domestic jurisdictions.

129

Our effective tax rate reflects the tax benefits of having significant operations outside the United States, which are generally  taxed
at  rates lower than the U.S. statutory rate of 35 percent. As a result of employment actions and capital investments made  by  the
Company, certain tax jurisdictions provide income tax incentive grants, including Brazil, Costa Rica, Singapore and Swaziland. The
terms of these grants expire from 2015 to 2020. We expect each of these grants to be renewed indefinitely. Tax incentive  grants
favorably impacted our  income tax expense by $168 million, $193 million and $145 million for the years ended December  31,  2012,
2011 and 2010, respectively. In addition, our effective tax rate reflects the benefits of having significant earnings generated  in
investments accounted for under the equity method of accounting, which are generally taxed at rates lower than the U.S.  statutory
rate.

In  2010, the Company recorded a $4,978 million pretax remeasurement gain associated with the acquisition of CCE’s former
North America business. This remeasurement gain was not recognized for tax purposes and therefore no tax expense was  recorded
on this gain. Also, as a  result of this acquisition, the Company was required to reverse $34 million of deferred tax liabilities  which
were associated with our equity investment in CCE prior to the acquisition. In addition, the Company recognized a $265  million
charge related to the settlement of preexisting relationships with CCE, and we recorded a tax benefit of 37 percent related  to this
charge.

The Company or one of its subsidiaries files income tax returns in the U.S. federal jurisdiction and various state and foreign
jurisdictions. U.S. tax authorities have completed their federal income tax examinations for all years prior to 2005. With respect  to
state and local jurisdictions and countries outside the United States, with limited exceptions, the Company and its subsidiaries  are
no longer subject to income tax audits for years before 2002. For U.S. federal and state tax purposes, the net operating  losses  and
tax credit carryovers acquired in connection with our  acquisition of CCE’s former North America business that were generated
between the years of 1990 through 2010 are subject to adjustments until the year in which they are actually utilized is no  longer
subject to examination.

Although the outcome of tax audits is always uncertain, the Company believes that adequate amounts of tax, including  interest
and penalties, have been provided for any adjustments that are expected to result from those years.

As  of December 31, 2012, the gross amount of unrecognized tax benefits was $302 million. If the Company were to prevail  on  all
uncertain tax positions, the net effect would be a benefit to the Company’s effective tax rate of $187 million, exclusive  of  any
benefits related to interest and penalties. The remaining $115 million, which was recorded as a deferred tax asset, primarily
represents tax benefits that would be received in different tax jurisdictions in the event the Company did not prevail on  all
uncertain tax positions.

A  reconciliation of the changes in the gross balance of unrecognized tax benefit amounts is as follows (in millions):

Year Ended December 31,

Beginning balance of unrecognized tax benefits
Increases related to prior period tax positions
Decreases related to prior period tax positions
Increases related to current period tax positions
Decreases related to current period tax positions
Decreases related to settlements with  taxing  authorities
Reductions as a result of a lapse of the applicable  statute  of limitations
Increase related to acquisition of CCE’s former North America business
Increases  (decreases) from effects of foreign  currency exchange  rates

Ending  balance of unrecognized tax benefits

2012

2011

2010

$ 320
69
(15)
23
—
(45)
(36)
—
(14)

$ 387
9
(19)
6
(1)
(5)
(46)
—
(11)

$ 354
26
(10)
33
—
—
(1)
6
(21)

$ 302

$ 320

$ 387

The Company recognizes accrued interest  and  penalties related to unrecognized tax benefits in income tax expense. The  Company
had $113 million, $110 million  and $112  million in  interest and penalties related to unrecognized tax benefits accrued as  of
December 31, 2012, 2011  and 2010, respectively. Of  these amounts, $33 million of expense, $2 million of benefit and $17 million
of expense were recognized through income tax expense in 2012, 2011 and 2010, respectively. If the Company were to prevail  on
all uncertain tax positions, the reversal of  this accrual would also be a benefit to the Company’s effective tax rate.

It is  expected that the amount  of unrecognized tax benefits will change in the next 12 months; however, we do not expect  the
change to have a significant impact on  our  consolidated statements of income or consolidated balance sheets. These changes may
be the result of settlements of ongoing audits, statute of limitations expiring, or final settlements in transfer pricing matters  that
are the subject of litigation.  At this time, an estimate of the range of the reasonably possible outcomes cannot be made.

130

As  of December 31, 2012, undistributed earnings of the Company’s foreign subsidiaries amounted to $26.9 billion. Those earnings
are considered to be indefinitely reinvested and, accordingly, no U.S. federal and state income taxes have been provided  thereon.
Upon distribution of those earnings in the form of dividends or otherwise, the Company would be subject to both U.S.  income
taxes (subject to an adjustment for foreign tax credits) and withholding taxes payable to the various foreign countries.
Determination of the amount of unrecognized deferred U.S. income tax liability is not practical because of the complexities
associated with its hypothetical calculation; however, unrecognized foreign tax credits would be available to reduce a portion of
the U.S. tax liability.

The tax effects of temporary differences and carryforwards that give rise to deferred tax assets and liabilities consist of  the
following (in millions):

December 31,

Deferred tax assets:

Property, plant and equipment
Trademarks and other intangible assets
Equity method investments (including  foreign currency  translation adjustment)
Derivative financial instruments
Other liabilities
Benefit plans
Net operating/capital loss carryforwards
Other

Gross  deferred tax assets
Valuation allowances

Total deferred tax assets1,2

Deferred tax liabilities:

Property, plant and equipment
Trademarks and other intangible assets
Equity method investments (including  foreign currency  translation adjustment)
Derivative financial instruments
Other liabilities
Benefit plans
Other

Total deferred tax liabilities3

Net deferred tax liabilities

2012

2011

$

89
77
209
116
1,178
1,808
782
320

$

224
68
278
43
1,257
2,022
818
418

$ 4,579
(487)

$ 5,128
(859)

$ 4,092

$ 4,269

$ (2,204) $ (2,039)
(4,201)
(816)
(129)
(129)
(445)
(753)

(4,133)
(712)
(140)
(144)
(495)
(929)

$ (8,757) $ (8,512)

$ (4,665) $ (4,243)

1 Noncurrent deferred tax assets of $403 million and $243 million were included in the line item other assets in our consolidated balance  sheets  as of

December 31,  2012 and 2011, respectively.

2 Current deferred tax assets of $244 million and $227 million were included in the line item prepaid expenses and other assets in our consolidated

balance  sheets  as of December 31, 2012 and 2011, respectively.

3 Current deferred tax liabilities of $331 million and $19 million were included in the line item accounts payable and accrued expenses in our

consolidated balance sheets as of December 31, 2012 and 2011, respectively.

As  of December 31, 2012 and  2011, we had $70 million of net deferred tax assets and $491 million of net deferred tax liabilities
located  in countries outside  the United  States.

As  of December 31, 2012, we had $6,494 million  of loss carryforwards available to reduce future taxable income. Loss
carryforwards of $279 million must be utilized  within  the next five years, and the remainder can be utilized over a period  greater
than  five years.

131

An analysis of our deferred tax asset valuation allowances is as follows (in millions):

Year Ended December 31,

Balance at beginning of year
Increase due to our acquisition of CCE’s former  North  America business
Additions
Decrease due to transfer to  assets held  for  sale
Deductions

Balance at end of year

2012

2011

2010

$ 859
—
126
(146)
(352)

$ 950
—
138
—
(229)

$ 681
291
115
—
(137)

$ 487

$ 859

$ 950

The Company’s deferred tax asset valuation allowances are primarily the result of uncertainties regarding the future realization  of
recorded tax benefits on tax loss carryforwards from operations in various jurisdictions. These valuation allowances were  primarily
related to deferred tax assets generated from net operating losses. Current evidence does not suggest we will realize sufficient
taxable income of  the appropriate character within the carryforward period to allow us to realize these deferred tax benefits. If  we
were to identify and implement tax planning strategies to recover these deferred tax assets or generate sufficient income  of  the
appropriate character in these jurisdictions in the future, it could lead to the reversal of these valuation allowances and  a
reduction of income tax expense. The Company believes that it will generate sufficient future taxable income to realize  the  tax
benefits related to the remaining net deferred tax assets in our consolidated balance sheets.

In  2012, the Company recognized a net decrease of $372 million in its valuation allowances. This decrease was primarily related  to
the reversal of valuation allowances in several foreign jurisdictions. As a result of considering recent significant positive  evidence,
including, among other items, a consistent pattern of earnings in the past three years, as well as business plans showing  continued
profitability, it was determined that a valuation allowance was no longer required for certain deferred tax assets primarily  recorded
on net  operating losses in foreign jurisdictions. This decrease was also partially due to a transfer of a valuation allowance  into
assets held for sale as required by accounting principles generally accepted in the United States upon execution of the share
purchase agreement for the sale of a majority interest in our consolidated Philippine bottling operations. Refer to Note  1  for
additional information on the Company’s accounting policy related to assets and liabilities held for sale. Refer to Note  2  for
additional information on the Company’s Philippine bottling operations. In addition, the Company recognized an increase  in  its
valuation allowances primarily due to the addition of a deferred tax asset and related valuation allowance on certain investments
accounted for under the equity method of accounting and increases in net operating losses during the normal course of  business
operations.

In  2011, the Company recognized a net decrease of $91 million in its valuation allowances. This decrease was primarily  related to
the utilization of net operating losses during the normal course of business operations; the reversal of a deferred tax asset  and
related valuation allowance on certain expiring attributes; and the reversal of a deferred tax asset and related valuation  allowance
on certain equity investments. In addition, the Company recognized an increase in the valuation allowances primarily due to  the
carryforward of expenses disallowed in the current year  and increases in net operating losses during the normal course  of  business
operations.

In  2010, the Company recognized a net increase of $269 million in its valuation allowances. This increase was primarily  related  to
valuation allowances on various tax loss carryforwards acquired in conjunction with our acquisition of CCE’s former North
America business. The Company also recognized an increase in the valuation allowances due to the carryforward of expenses
disallowed in the current year and changes to deferred  tax assets and a related valuation allowance on certain equity method
investments. In addition, the Company recognized a  reduction in the valuation allowances primarily due to the reversal  of  a
deferred tax asset and related valuation allowance  on  certain expiring attributes; the reversal of a deferred tax asset and  related
valuation allowance related to the deconsolidation of certain entities; and the impact of foreign currency fluctuations.

132

NOTE 15: OTHER COMPREHENSIVE  INCOME

AOCI attributable  to shareowners of The Coca-Cola Company is separately presented on our consolidated balance sheets  as  a
component of The Coca-Cola Company’s shareowners’ equity, which also includes our proportionate share of equity method
investees’ AOCI. Other comprehensive income (loss) (‘‘OCI’’) attributable to noncontrolling interests is allocated to, and  included
in, our balance sheets as part of the line item equity attributable to noncontrolling interests. AOCI attributable to shareowners  of
The Coca-Cola Company consisted of the following (in millions):

December 31,

Foreign currency translation adjustment
Accumulated derivative net gains (losses)
Unrealized net gains (losses) on available-for-sale securities
Adjustments to pension and other benefit  liabilities

Accumulated other comprehensive income (loss)

2012

2011

As  Adjusted

$ (1,665)
46
338
(2,104)

$ (3,385)

$ (1,445)
(53)
160
(1,436)

$ (2,774)

OCI attributable to shareowners of The Coca-Cola Company, including our proportionate share of equity method investees’  OCI,
for the years ended December 31, 2012, 2011 and 2010, is as follows (in millions):

2012
Net foreign currency translation adjustment

Derivatives:

Unrealized gains (losses) arising during  the year
Reclassification adjustments recognized in net  income

Net gain (loss) on derivatives1

Available-for-sale securities:

Unrealized gains (losses) arising during  the year
Reclassification adjustments recognized in net  income

Net change in unrealized  gain (loss) on available-for-sale  securities2

Pension and other benefit liabilities:

Net pension and other benefits  arising during the  year
Reclassification adjustments recognized in net  income

Net change in pension and other benefit liabilities3

Before-Tax
Amount

Income
Tax

After-Tax
Amount

$

(219)

$

(1)

$ (220)

77
82

159

248
(6)

242

(1,132)
92

(1,040)

(29)
(31)

(60)

(64)
—

(64)

405
(33)

372

48
51

99

184
(6)

178

(727)
59

(668)

Other comprehensive income (loss) attributable to The Coca-Cola  Company

$

(858)

$ 247

$ (611)

1 Refer to Note  5 for  additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow hedging

instruments.

2 Includes reclassification  adjustments related to divestitures of certain available-for-sale securities. Refer to Note 3 for additional information related

to these  divestitures.

3 Refer to Note  13 for  additional information related to the Company’s pension and other postretirement benefit liabilities.

133

2011  — As Adjusted
Net foreign currency translation adjustment

Derivatives:

Unrealized gains (losses) arising during the year
Reclassification adjustments recognized in net  income

Net gain (loss) on derivatives1

Available-for-sale securities:

Unrealized gains (losses) arising during the year
Reclassification adjustments recognized in net  income

Net change in unrealized  gain (loss) on available-for-sale  securities2

Pension and other benefit liabilities:

Net pension and other benefits  arising during the  year
Reclassification adjustments recognized in net  income

Net change in pension and other benefit liabilities3

Before-Tax
Amount

Income
Tax

After-Tax
Amount

$

(639)

$

(1)

$

(640)

(3)
243

240

(4)
10

6

(1,206)
31

(1,175)

(1)
(94)

(95)

(8)
(5)

(13)

423
(11)

412

(4)
149

145

(12)
5

(7)

(783)
20

(763)

Other comprehensive income (loss) attributable to The Coca-Cola  Company

$ (1,568)

$ 303

$ (1,265)

1 Refer to Note  5 for  additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow hedging

instruments.

2 Includes reclassification  adjustments related to divestitures of certain available-for-sale securities. Refer to Note 3 for additional information related

to these  divestitures.

3 Refer to Note  13 for  additional information related to the Company’s pension and other postretirement benefit liabilities.

2010  — As Adjusted
Net foreign currency translation adjustment

Derivatives:

Unrealized gains (losses) arising during  the year
Reclassification adjustments recognized in net  income

Net gain (loss) on derivatives1

Available-for-sale securities:

Unrealized gains (losses) arising during  the year
Reclassification adjustments recognized in net  income

Net change in unrealized  gain (loss) on available-for-sale  securities2

Pension and other benefit liabilities:

Net pension and other benefits  arising during the  year
Reclassification adjustments recognized in net  income

Net change in pension and other benefit liabilities3

Before-Tax
Amount

Income
Tax

After-Tax
Amount

$

(966)

$

31

$

(935)

(239)
17

(222)

115
18

133

397
35

432

108
(6)

102

(25)
(6)

(31)

(139)
(11)

(150)

(131)
11

(120)

90
12

102

258
24

282

Other comprehensive income (loss) attributable to The Coca-Cola  Company

$

(623)

$

(48)

$

(671)

1 Refer to Note  5 for  additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow hedging

instruments.

2 Includes reclassification  adjustments related to divestitures of certain available-for-sale securities. Refer to Note 3 for additional information related

to these  divestitures.

3 Refer to Note  13 for  additional information related to the Company’s pension and other postretirement benefit liabilities.

134

NOTE 16: FAIR VALUE MEASUREMENTS

Accounting principles generally accepted in the United  States define fair value as the exchange price that would be received  for
an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability  in  an
orderly transaction between market participants at the measurement date. Additionally, the inputs used to measure fair  value  are
prioritized based on a three-level hierarchy. This hierarchy requires entities to maximize the use of observable inputs and
minimize the use of unobservable inputs. The three levels of inputs used to measure fair value are as follows:

(cid:127) Level 1 — Quoted prices in active markets for identical assets or liabilities.

(cid:127) Level 2 — Observable inputs other than quoted prices included in Level 1. We value assets and liabilities included  in  this

level using dealer and broker quotations, certain pricing models, bid prices, quoted prices for similar assets and liabilities in
active markets, or other inputs that are observable or can be corroborated by observable market data.

(cid:127) Level 3 — Unobservable inputs that are supported by little or no market activity and that are significant to the fair  value
of the assets or liabilities. This includes certain pricing models, discounted cash flow methodologies and similar techniques
that  use significant unobservable inputs.

Recurring Fair Value Measurements

In  accordance with accounting principles generally accepted in the United States, certain assets and liabilities are required  to  be
recorded at fair value on a  recurring  basis.  For our Company, the only assets and liabilities that are adjusted to fair value on  a
recurring  basis are investments in equity and debt securities classified as trading or available-for-sale and derivative financial
instruments. Additionally, the Company adjusts the carrying value of long-term debt as a result of the Company’s fair value
hedging  strategy.

Investments in Trading and Available-for-Sale  Securities

The fair values of our investments in trading and available-for-sale securities using quoted market prices from daily exchange
traded markets are based on the closing price as of the balance sheet date and are classified as Level 1. The fair values  of  our
investments in trading and available-for-sale securities classified as Level 2 are priced using quoted market prices for similar
instruments or nonbinding market prices that are corroborated by observable market data. Inputs into these valuation techniques
include actual trade data, benchmark yields, broker/dealer quotes and other similar data. These inputs are obtained from  quoted
market  prices, independent pricing vendors or other sources.

Derivative Financial Instruments

The fair values of our futures contracts are primarily determined using quoted contract prices on futures exchange markets.  The
fair values of these instruments are based on the closing contract price as of the balance sheet date and are classified as  Level  1.

The fair values of our derivative instruments other than futures are determined using standard valuation models. The significant
inputs used in these models are readily available in public markets, or can be derived from observable market transactions,  and
therefore have been classified as Level 2. Inputs used in these standard valuation models for derivative instruments other  than
futures include the applicable exchange rates, forward rates, interest rates and discount rates. The standard valuation model  for
options also uses implied volatility as an additional input. The discount rates are based on the historical U.S. Deposit or
U.S. Treasury rates, and the implied volatility specific to options is based on quoted rates from financial institutions.

Included in the fair value of derivative  instruments is an adjustment for nonperformance risk. The adjustment is based on  current
credit default swap (‘‘CDS’’)  rates applied  to each contract, by counterparty. We use our counterparty’s CDS rate when  we  are  in
an asset position and our own CDS rate when  we are in a liability position. The adjustment for nonperformance risk did  not  have
a significant impact on the estimated fair value of our derivative instruments.

135

The following tables summarize those assets and liabilities measured at fair value on a recurring basis (in millions):

Assets:

Trading securities
Available-for-sale securities
Derivatives3

Total assets

Liabilities:

Derivatives3

Total liabilities

December 31, 2012

Level 1

Level 2

Level 3

Netting

Fair  Value
Adjustment1 Measurements

$

146
1,390
47

$

116
3,068
583

$

4
1352
—

$ 1,583

$ 3,767

$ 139

$

$

35

35

$

$

98

98

$ —

$ —

$ —
—
(116)

$ (116)

$ (121)

$ (121)

$

266
4,593
514

$ 5,373

$

$

12

12

1 Amounts represent the impact of legally enforceable master netting agreements that allow the Company to settle positive and negative  positions  and

also cash collateral held or placed with the same counterparties. Refer  to Note 5.

2 Primarily related to  long-term debt securities that mature in 2018.

3 Refer to Note  5 for  additional information related to the composition of our derivative portfolio.

Assets:

Trading securities
Available-for-sale securities
Derivatives3

Total assets

Liabilities:

Derivatives3

Total liabilities

December 31, 2011

Level 1

Level 2

Level 3

Netting

Fair  Value
Adjustment1 Measurements

$

166
1,071
39

$ 1,276

$

$

5

5

$

$

$

$

41
214
467

722

201

201

$

4
1162
—

$ 120

$ —

$ —

$ —
—
(117)

$ (117)

$ (121)

$ (121)

$

211
1,401
389

$ 2,001

$

$

85

85

1 Amounts represent the impact of legally enforceable master netting agreements that allow the Company to settle positive and negative  positions  and

also cash collateral held or placed with the same counterparties. Refer  to Note 5.

2 Primarily related to  long-term debt securities that mature in 2018.

3 Refer to Note  5 for  additional information related to the composition of our derivative portfolio.

Gross realized and unrealized gains and losses on Level 3 assets and liabilities were not significant for the years ended
December 31, 2012 and 2011.

The Company recognizes transfers between levels within the hierarchy as of the beginning of the reporting period. Gross  transfers
between levels within the hierarchy were not  significant for the years ended December 31, 2012 and 2011.

136

Nonrecurring Fair Value Measurements

In  addition to assets and liabilities that are recorded at fair value on a recurring basis, the Company records assets and  liabilities
at  fair value on a nonrecurring basis as required by accounting principles generally accepted in the United States. Generally, assets
are recorded at fair value on a nonrecurring basis as a result of impairment charges. Assets measured at fair value on a
nonrecurring basis for the years ended December 31, 2012 and 2011, are summarized below (in millions):

December 31,

Exchange of investment in equity securities
Assets held for sale
Valuation of shares in equity method investee
Cost  method investments
Equity  method investments
Available-for-sale securities
Inventories
Cold-drink equipment

Total

Gains (Losses)

2012

2011

$ 1851
(108)2
103
(16)4
—
—
—
—

$ 4185
—
1226
—
(41)7
(17)8
(11)9
(1)9

$

71

$ 470

1 As  a result  of the  merger  of  Andina  and  Polar,  the  Company  recognized a gain of $185 million on the exchange of shares we previously owned in

Polar  for shares in Andina. This gain primarily represents the difference between the carrying value of the Polar shares we relinquished and the  fair
value  of the Andina shares we received as a result of the transaction. The gain was calculated based on Level 1 inputs. Refer to Note 17.

2 The Company and  Coca-Cola FEMSA executed a share purchase agreement for the sale of a majority ownership interest in our consolidated

Philippine bottling operations. As a result of this agreement, the Company was required to classify our Philippine bottling operations as  held  for sale
in  our  consolidated balance sheet as of December 31, 2012. We also recognized a loss of $108 million during the year ended December 31, 2012,
based  on the agreed upon sale price and related transaction costs. The loss was calculated based on Level 3 inputs. Refer to Note 17.

3 The Company recognized a gain of $92 million as a result of Coca-Cola FEMSA, an equity method investee, issuing additional shares of its  own

stock  at a per share amount greater than the carrying value of  the Company’s per share investment. Accordingly, the Company is required to treat
this  type of transaction as if we sold a proportionate share of our investment in Coca-Cola FEMSA. This gain was partially offset by a loss of
$82 million the Company recognized due to the Company acquiring an ownership interest in Mikuni for which we paid a premium over  the publicly
traded market  price. This premium was expensed on the acquisition date. Subsequent to this transaction, the Company accounts for our  investment
in  Mikuni  under the equity method of accounting. The gain and loss  described above were determined using Level 1 inputs. Refer to Note 17.

4 The Company recognized impairment charges of $16 million due to other-than-temporary declines in the fair values of certain cost method

investments. These charges were determined using Level 3 inputs. Refer to Note 17.

5 As  a result  of the  merger of Arca and Contal, the Company recognized a gain of $418 million on the exchange of the shares we previously owned in

Contal  for shares in the newly formed entity Arca Contal. The gain represents the difference between the carrying value of the Contal shares we
relinquished and the fair value of the Arca Contal shares we received as a result of the transaction. The gain and initial carrying value  of  our
investment were  calculated based on Level 1 inputs. Refer to Note  17.

6 The Company recognized a net gain of $122 million, primarily  as a result of Coca-Cola FEMSA, an equity method investee, issuing additional  shares
of its own stock at per share amounts greater than the carrying value of the Company’s per share investment. Accordingly, the Company  is  required
to treat this type  of transaction as if we sold a proportionate share of  our investment in Coca-Cola FEMSA. The gains the Company recognized  as a
result of the previous transactions were partially offset by charges  associated with certain of the Company’s equity method investments in Japan.  The
gains and charges were determined using Level 1 inputs. Refer  to  Note 17.

7 The Company recognized  impairment charges of  $41  million  related to an investment in an entity accounted for under the equity method  of

accounting. Subsequent to the recognition of these impairment charges,  the Company’s remaining financial exposure related to this entity  is  not
significant.  This  charge was determined using Level 3 inputs. Refer to Note 17.

8 The Company recognized impairment charges of $17 million due to the other-than-temporary decline in the fair values of certain available-for-sale

securities. These  charges were determined using Level 1 inputs. Refer to Note 17.

9 These assets primarily  consisted of Company-owned inventory  as well as cold-drink equipment that were damaged or lost as a result of  the natural
disasters  in Japan on March 11, 2011. We recorded impairment charges of $11 million and $1 million related to Company-owned inventory and
cold-drink equipment, respectively. These charges were determined  using Level 3 inputs based on the carrying value of the inventory and  cold-drink
equipment prior to the disasters. Refer to Note 17.

137

Fair Value Measurements for Pension and  Other  Postretirement Benefit  Plans

The fair value hierarchy discussed above is not only applicable to assets and liabilities that are included in our consolidated
balance sheets, but is also applied to certain other assets that indirectly impact our consolidated financial statements. For  example,
our Company sponsors and/or contributes to a number  of pension and other postretirement benefit plans. Assets contributed by
the Company become the property of the individual plans. Even though the Company no longer has control over these  assets,  we
are indirectly impacted by subsequent fair value adjustments to these assets. The actual return on these assets impacts the
Company’s future  net periodic benefit cost, as well as amounts recognized in our consolidated balance sheets. Refer to  Note  13.
The Company uses the fair value hierarchy to measure the fair value of assets held by our various pension and other
postretirement benefit plans.

Pension Plan Assets

The following table summarizes the levels within the fair value hierarchy used to determine the fair value of our pension  plan
assets for our U.S. and non-U.S. pension plans as of December 31, 2012 and 2011 (in millions):

Cash  and cash equivalents
Equity  securities:

U.S.-based companies
International-based companies

Fixed-income securities:
Government bonds
Corporate bonds and debt securities
Mutual, pooled and commingled funds
Hedge  funds/limited partnerships
Real  estate
Other

December 31, 2012

December 31, 2011

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Total

$

187

$

199

$ — $

386

$

152

$

75

$ — $

227

1,847
910

—
—
504
—
—
—

20
54

562
982
1,006
125
—
7

14
—

—
—
—
400
257
5101

1,881
964

562
982
1,510
525
257
517

1,366
865

—
—
167
—
—
—

15
82

773
718
557
140
—
99

14
6

1,395
953

—
—
5
349
270
5181

773
718
729
489
270
617

Total

$ 3,448 $ 2,955 $ 1,181 $ 7,584

$ 2,550 $ 2,459 $ 1,162 $ 6,171

1 Includes $510 million  and $514 million of purchased annuity contracts as of December 31, 2012 and 2011, respectively.

138

The following table provides a reconciliation of the beginning and ending balance of Level 3 assets for our U.S. and non-U.S.
pension plans for the years ended December 31, 2012 and 2011 (in millions):

2011
Balance at beginning of year
Actual  return on plan assets:

Related to assets still held at the reporting date
Related to assets sold during the year
Purchases, sales and settlements — net
Transfers in or out of Level 3 — net
Foreign currency translation

Balance at end of year

2012
Balance at beginning of year
Actual  return on plan assets:

Related to assets still held at the reporting date
Related to assets sold during the year
Purchases, sales and settlements — net
Transfers in or out of Level 3 — net
Foreign currency translation

Hedge
Funds/Limited
Partnerships

Real
Estate

Equity
Securities

Mutual,
Pooled and
Commingled
Funds

Other

Total

$ 317

$ 242

$ 15

$ 20

$ 303

$

897

9
(3)
26
1
(1)

35
(5)
(2)
—
—

4
—
(1)
2
—

$ 349

$ 270

$ 20

$ 349

$ 270

$ 20

(8)
24
35
—
—

13
3
(27)
(2)
—

—
—
—
(6)
—

$

$

(5)
6
(16)
—
—

5

5

—
—
(5)
—
—

61
—
146
2
6

104
(2)
153
5
5

$ 5181

$ 1,162

$ 518

$ 1,162

1
—
(2)
(4)
(3)

6
27
1
(12)
(3)

Balance at end of year

$ 400

$ 257

$ 14

$ — $ 5101

$ 1,181

1 Includes $510 million  and $514 million of purchased annuity contracts as of December 31, 2012 and 2011, respectively.

Other Postretirement Benefit Plan Assets

The following table summarizes the levels within the fair value hierarchy used to determine the fair value of our other
postretirement benefit plan assets as of December 31, 2012 and 2011 (in millions):

Cash  and cash equivalents
Equity  securities:

U.S.-based companies
International-based companies

Fixed-income securities:
Government bonds
Corporate bonds and debt securities
Mutual, pooled and  commingled funds
Hedge  funds/limited partnerships
Real  estate
Other

Total

December 31, 2012
Level 1 Level 2 Level 31

Total

December 31,  2011
Level 1 Level 2 Level 31

Total

$

1

$ 12

$ — $

13

$ — $ 86

$ — $

86

81
4

75
—
11
—
—
—

—
—

3
5
5
1
—
—

—
—

—
—
—
2
2
—

81
4

78
5
16
3
2
—

70
13

—
—
—
—
—
—

—
—

2
6
3
—
—
1

—
—

—
—
—
2
2
—

70
13

2
6
3
2
2
1

$ 172

$ 26

$

4

$ 202

$ 83

$ 98

$

4

$ 185

1 Level  3 assets  are not a significant portion of other postretirement benefit plan assets.

Other Fair  Value Disclosures

The carrying amounts of  cash and cash  equivalents; short-term investments; receivables; accounts payable and accrued expenses;
and loans and notes payable approximate their fair values because of the relatively short-term maturities of these financial
instruments.

139

The fair value of our long-term debt is estimated using Level 2 inputs based on quoted prices for those instruments. Where
quoted prices are not available, fair value is estimated using discounted cash flows and market-based expectations for interest
rates,  credit risk and the contractual terms of the debt instruments. As of December 31, 2012, the carrying amount and  fair  value
of our long-term debt, including the current portion, were $16,313 million and $17,157 million, respectively. As of December  31,
2011, the carrying amount and fair value of our long-term debt, including the current portion, were $15,697 million and
$16,360 million, respectively.

NOTE 17: SIGNIFICANT OPERATING  AND  NONOPERATING  ITEMS

Other Operating Items

In  December 2011, the  Company detected that orange juice being imported from Brazil contained residues of carbendazim,  a
fungicide that is not registered in the United States for use on citrus products. As a result, we began purchasing additional
supplies of Florida orange juice at a higher cost than Brazilian orange juice and incurred charges of $13 million during  the  year
ended December 31, 2012. These charges were recorded in the line item  cost of goods sold in our consolidated statement  of
income.

On March 11, 2011, a major earthquake struck off the coast of Japan, resulting in a tsunami that devastated the northern  and
eastern  regions of the country. As a result of these events, the Company made a donation to a charitable organization to  establish
the Coca-Cola Japan Reconstruction Fund, which has helped rebuild schools and community facilities across the impacted  areas  of
the country. The Company recorded total  charges of $84 million related to these events during the year ended December  31,
2011, including $23 million in deductions from revenue, $11 million in cost of goods sold and $50 million in other operating
charges. The charges of $23 million recorded in deductions from revenue were primarily related to funds we provided our  local
bottling partners to enable them to continue producing and distributing our beverage products in the affected regions.  This
support not only helped restore our business operations in the impacted areas, but it also assisted our bottling partners  in  meeting
the evolving customer and consumer needs as the recovery and rebuilding efforts advanced. The charges of $11 million  recorded
in  cost  of goods  sold were primarily related to Company-owned inventory that was destroyed or lost. The charges of $50 million
recorded in other operating charges were primarily related to the donation discussed above and included an impairment  charge  of
$1 million related to certain Company-owned fixed assets. These fixed assets primarily consisted of Company-owned vending
equipment and coolers that were damaged or lost as a result of these events. Refer to Note 16 for the fair value disclosures
related to the inventory and fixed asset charges described above. Refer to Note 19 for the impact these charges had on  our
operating segments.

Other Operating Charges

In  2012, the Company incurred other operating charges of $447 million, which primarily consisted of $270 million associated  with
the Company’s productivity and reinvestment program; $163 million related to the Company’s other restructuring and integration
initiatives; $20 million due to changes in the Company’s ready-to-drink tea strategy as a result of our U.S. license agreement with
Nestl´e S.A. (‘‘Nestl´e’’) terminating at the end of 2012; and $8 million due to costs associated with the Company detecting
carbendazim in orange juice imported from Brazil for distribution in the United States as described above. These charges  were
partially offset by reversals of $10 million associated with the refinement of previously established accruals related to the
Company’s 2008-2011 productivity initiatives as well as reversals of $6 million associated with the refinement of previously
established accruals related to the Company’s integration of CCE’s former North America business. Refer to Note 18 for
additional information on our productivity and reinvestment program as well as the Company’s other productivity, integration  and
restructuring initiatives. Refer to Note 19 for the impact these charges had on our operating segments.

In  2011, the Company incurred other  operating  charges of $732 million, which primarily consisted of $633 million associated with
the Company’s productivity, integration and  restructuring initiatives; $50 million related to the events in Japan described  above;
$35 million of costs associated with the  merger  of  Arca and Contal; and $10 million associated with the floods in Thailand  that
impacted  the Company’s supply chain operations  in  the region. Refer to Note 18 for additional information on our productivity,
integration and restructuring  initiatives.  Refer  to the  discussion of the merger of Arca and Contal below for additional  information
on the transaction. Refer to Note 19  for  the impact  these charges had on our operating segments.

In  2010, the Company incurred other  operating  charges of $819 million, which consisted of $478 million related to the  Company’s
productivity, integration and restructuring  initiatives; $250 million related to charitable contributions; $81 million due to
transaction costs incurred  in connection  with  our  acquisition of CCE’s former North America business and the sale of our
Norwegian and Swedish bottling operations  to New  CCE; and $10 million of charges related to bottling activities in Eurasia.  Refer
to Note  18 for additional information  on our  productivity, integration and restructuring initiatives. The charitable contributions
were primarily attributable to  a cash donation  to  The  Coca-Cola Foundation. Refer to Note 2 for additional information  related
to the transaction costs. Refer to Note  19 for the impact these charges had on our operating segments.

140

Other Nonoperating Items

Equity Income (Loss) —  Net

The Company recorded a net gain of $8 million and net charges of $53 million and $66 million in equity income (loss)  —  net
during the years ended December 31, 2012, 2011 and 2010, respectively. These amounts primarily represent the Company’s
proportionate share of unusual or infrequent items recorded by certain of our equity method investees.

In  2012, the Company also recorded a charge of $11 million related to changes in the structure of Beverage Partners Worldwide
(‘‘BPW’’), our 50/50 joint venture with Nestl´e in the ready-to-drink tea category. These changes resulted in the joint venture
focusing its geographic scope primarily on Europe and Canada. The Company accounts for our investment in BPW under  the
equity method of accounting.

Refer to  Note 19 for the impact these items had on our operating segments.

Other Income (Loss) — Net

In  2012, the Company recognized a gain of $185 million as a result of the merger of Andina and Polar, with Andina being  the
acquiring company. Prior to this transaction, the Company held an investment in Andina that we accounted for as an
available-for-sale security as well as an investment in Polar that we accounted for under the equity method of accounting.  The
merger of the two companies was a noncash transaction that resulted in Polar shareholders exchanging their existing Polar  shares
for newly issued shares of Andina at a specified exchange rate. As a result, the Company now holds an investment in Andina  that
we account for as  an equity  method investment. This gain impacted the Corporate operating segment. Refer to Note 19.  Refer  to
Note 16 for additional information on the measurement of the gain.

On December 13, 2012, the Company and Coca-Cola FEMSA executed a share purchase agreement for the sale of a majority
ownership interest in our consolidated Philippine bottling operations. As a result of this agreement, the Company was required to
classify our Philippine bottling operations as held for sale in our consolidated balance sheet as of December 31, 2012. We  also
recognized a loss of $108 million during the year ended December 31, 2012, based on the agreed-upon sale price and related
transaction costs. This loss impacted the Corporate operating segment. Refer to Note 19.

The Company also recognized a gain of $92 million as a result of Coca-Cola FEMSA issuing additional shares of its own  stock  at
a per  share amount greater than the carrying value of the Company’s investment. Accordingly, the Company is required to  treat
this  type of transaction  as if we sold a proportionate share of our investment in Coca-Cola FEMSA. This gain impacted  the
Corporate operating segment. Refer to Note 19. Refer to Note 16 for additional information on the measurement of the  gain.

During the year ended December 31, 2012, the Company recorded a charge of $82 million due to the acquisition of an  ownership
interest in Mikuni for which we paid a premium over the publicly traded market price. Although the Company paid this  premium
to obtain specific rights that have an economic and strategic value to the Company, they do not qualify as an asset and  were
recorded as expense on the acquisition date. This charge impacted the Corporate operating segment. Refer to Note 19.  The
Company accounts for our investment in Mikuni under the equity method of accounting.

The Company also recognized charges of $16 million during the year ended December 31, 2012, due to other-than-temporary
declines in the fair values of certain cost method investments. These charges impacted the Corporate operating segment.  Refer  to
Note 19.

In  2011, the Company recognized a net gain of $417 million, primarily as a result of the merger of Arca and Contal, two  bottling
partners headquartered in Mexico, into a combined entity known as Arca Contal. Prior to this transaction the Company held  an
investment in Contal that we accounted for under the equity method of accounting. The merger of the two companies  was  a
noncash transaction that resulted in Contal shareholders exchanging their existing Contal shares for new shares in Arca  Contal at
a specified exchange rate.  Refer to Note 16 for additional information on the measurement of the gain. As a result, the  Company
now holds an investment  in Arca Contal that  we account for as an available-for-sale security. This net gain impacted the
Corporate operating segment. Refer to  Note 19.

The Company also recognized a net gain  of $122  million during 2011, primarily as a result of Coca-Cola FEMSA issuing
additional shares of its own stock at per share  amounts greater than the carrying value of the Company’s per share investment.
Accordingly, the Company is required to  treat this type of transaction as if we sold a proportionate share of our investment  in
Coca-Cola FEMSA. The gains the Company  recognized as a result of the previous transactions were partially offset by  charges
associated with certain of the Company’s  equity  method investments in Japan. In addition, the Company recognized a gain  of
$102 million during 2011 related to the sale  of  our investment in Embonor. Refer to Note 2 for additional information.  Refer  to
Note 19 for the impact these  items had  on our operating segments.

During 2011, the Company recorded  charges of  $41 million due to the impairment of an investment in an entity accounted  for
under the equity method of accounting  and $17 million due to other-than-temporary declines in the fair value of certain  of  the
Company’s available-for-sale securities. Refer to  Note 16 for additional fair value information related to these impairments. The

141

Company also recorded a charge of $5 million related to the finalization of working capital adjustments associated with  the  sale  of
our Norwegian and Swedish Bottling operations to New CCE during the fourth quarter of 2010. This charge reduced the  amount
of our previously reported gain on the sale of these bottling operations. Refer to Note 19 for the impact these charges  had  on our
operating segments.

In  2010, the Company recognized gains of $4,978 million related to the remeasurement of our equity investment in CCE  to  fair
value;  $597 million due to the sale of all our ownership interests in our Norwegian and Swedish bottling operations to New  CCE;
and $23  million as a result of the sale of 50 percent of our investment in Le˜ao Junior, which was a wholly owned subsidiary  of  the
Company prior to  this transaction. Refer to Note 2 for additional information related to our acquisition of CCE’s former  North
America business and the sale of all our ownership interests in our Norwegian and Swedish bottling operations to New  CCE.  The
gain on the Le˜ao Junior transaction consisted of two parts: (1) the difference between the consideration received and 50  percent
of the  carrying value of our investment and (2) the fair value adjustment for our remaining 50 percent ownership. We have
accounted for our remaining investment in Le˜ao Junior under the equity method of accounting since the close of this transaction.
The gains related to these transactions impacted our Corporate operating segment. Refer to Note 19.

During 2010, in addition to the transaction gains, the Company recorded charges of $265 million related to preexisting
relationships with CCE and $103 million due to the remeasurement of our Venezuelan subsidiary’s net assets. The charges  related
to preexisting relationships with CCE were primarily due to the write-off of our investment in infrastructure programs with  CCE.
Refer to  Note 6 for additional information related to our preexisting relationships with CCE. The remeasurement loss related  to
our Venezuelan subsidiary’s net assets was due to the Venezuelan government announcing a currency devaluation and Venezuela
becoming a hyperinflationary  economy subsequent  to  December 31, 2009. As a result, our local subsidiary was required  to  use  the
U.S. dollar as its functional currency, and the remeasurement gains and losses were recorded in other income (loss) —  net.  This
charge impacted the Corporate operating segment. Refer to Note 19.

Also during 2010, the Company recorded charges of $48 million related to other-than-temporary impairments of available-for-sale
securities and an equity method investment and a donation of preferred shares in one of our equity method investees. Refer  to
Note 19 for the impact these charges had on our operating segments.

NOTE 18: PRODUCTIVITY, INTEGRATION  AND RESTRUCTURING  INITIATIVES

Productivity and Reinvestment

In  February 2012, the Company announced a four-year productivity and reinvestment program which will further enable  our
efforts to strengthen our brands and reinvest our resources to drive long-term profitable growth. This program will be focused on
the following initiatives: global supply chain optimization; global marketing and innovation effectiveness; operating expense
leverage and operational excellence; data and information technology systems standardization; and further integration of  CCE’s
former North America business.

The Company incurred total pretax expenses of $270 million related to this program during the year ended December 31,  2012.
These  expenses were recorded in the line item other operating charges in our consolidated statement of income. Refer  to Note  19
for the impact these charges had on our operating segments. Outside services reported in the table below primarily relate to
expenses in connection with legal, outplacement and consulting activities. Other direct costs reported in the table below  include,
among other items, internal and external costs associated with the development, communication, administration and
implementation of these initiatives; accelerated depreciation on certain fixed assets; contract termination fees; and relocation  costs.

The following table summarizes the balance of accrued expenses related to these productivity and reinvestment initiatives  and  the
changes in the accrued amounts since  the  commencement of the plan (in millions):

2012
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

Severance Pay
and Benefits

Outside Services

Other
Direct Costs

$ 21
(8)
(1)

$ 12

$ 61
(55)
—

$

6

$ 188
(167)
(13)

$

8

Total

$ 270
(230)
(14)

$

26

142

Productivity Initiatives

During 2008, the Company announced a transformation effort centered on productivity initiatives to provide additional  flexibility
to invest for growth. The initiatives impacted a number of areas, including aggressively managing operating expenses supported by
lean  techniques; redesigning key processes to drive standardization and effectiveness; better leveraging our size and scale;  and
driving  savings in indirect costs through the implementation of a ‘‘procure-to-pay’’ program.

In  2011, we completed this program. The Company has incurred total pretax expenses of $498 million related to these productivity
initiatives since they commenced in the first quarter of 2008. These expenses were recorded in the line item other operating
charges in our consolidated statements of income. Refer to Note 19 for the impact these charges had on our operating  segments.
Outside services reported in the table below primarily relate to expenses in connection with legal, outplacement and consulting
activities. Other direct costs reported in the table below include, among other items, internal and external costs associated  with
the development, communication, administration and implementation of these initiatives and accelerated depreciation on certain
fixed assets.

The following table summarizes the balance of accrued expenses related to productivity initiatives and the changes in the  accrued
amounts (in millions):

Severance Pay
and Benefits

Outside Services

Other
Direct Costs

2010
Accrued balance as of January 1
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

2011
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

2012
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

$ 18
71
(30)
—

$ 59

$ 59
(50)
(20)

$ 48

$

(8)
(29)
(2)

$

9

$

9
58
(61)
—

$

6

$ 17
(21)
1

$

3

$ —
(2)
—

$

1

Total

$

31
190
(145)
(2)

$

4
61
(54)
(2)

$

9

$

74

$ 80
(71)
(9)

$

$

9

(2)
(3)
(3)

$ 156
(142)
(28)

$

$

60

(10)
(34)
(5)

$

1

$

11

Integration Initiatives

Integration of CCE’s former North America  Business

In  2010, we acquired CCE’s former North America business and began an integration initiative to develop, design and  implement
our future operating framework. Upon completion  of the CCE transaction, we combined the management of the acquired
North America business with the management  of  our existing foodservice business; Minute Maid and Odwalla juice businesses;
North America supply chain operations;  and Company-owned bottling operations in Philadelphia, Pennsylvania, into a unified
bottling and customer service  organization  called Coca-Cola Refreshments, or CCR. In addition, we reshaped our remaining
CCNA operations into an organization  that primarily provides franchise leadership and consumer marketing and innovation  for
the North American market. As a result of  the transaction and related reorganization, our North American businesses  operate  as
aligned  and agile organizations  with distinct  capabilities, responsibilities and strengths.

In  2011, we completed this program.  The Company has incurred total pretax expenses of $487 million related to this initiative
since the plan commenced  in the fourth quarter  of  2010. These expenses were recorded in the line item other operating  charges
in  our consolidated statements of income.  Refer to Note 19 for the impact these charges had on our operating segments.  Outside
services  reported in the table below primarily relate  to  expenses in connection with legal, outplacement and consulting activities.
Other direct costs reported in the table below include, among other items, internal and external costs associated with the
development, design and implementation of our  future  operating framework; contract termination fees; and relocation costs.

143

The following table summarizes the balance of accrued expenses related to these integration initiatives and the changes  in the
accrued  amounts since the commencement of the plan (in millions):

2010
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

2011
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

2012
Costs  incurred
Payments
Noncash and exchange

Accrued balance as of December 31

Severance Pay
and Benefits

Outside Services

Other
Direct Costs

$ 45
(1)
4

$ 48

$ 40
(40)
—

$ 48

$

(6)
(41)
—

$

1

$ 42
(33)
—

$

9

$ 91
(89)
—

$ 11

$ —
(13)
2

$ —

$

48
(34)
(2)

$

12

$ 227
(210)
3

$

32

$ —
(26)
(4)

$

2

Total

$ 135
(68)
2

$

69

$ 358
(339)
3

$

$

$

91

(6)
(80)
(2)

3

Integration of Our German  Bottling and  Distribution  Operations

In  2008, the Company began an integration initiative related to the 18 German bottling and distribution operations acquired  in
2007. The Company incurred $148 million, $67 million and $94 million of expenses related to this initiative in 2012, 2011  and
2010, respectively, and has incurred total pretax expenses of $440 million related to this initiative since it commenced. These
expenses were recorded in the line item other operating charges in our consolidated statements of income and impacted  the
Bottling Investments operating segment. The expenses recorded in connection with these integration activities have been  primarily
due to involuntary  terminations. The Company had $96 million and $30 million accrued related to these integration costs  as  of
December 31, 2012 and 2011, respectively.

The Company is currently reviewing other integration and restructuring opportunities within the German bottling and distribution
operations, which if implemented will result in additional charges in future periods. However, as of December 31, 2012,  the
Company had not finalized any additional plans.

Restructuring Initiatives

The Company incurred charges of $15 million, $52 million and $59 million related to other restructuring initiatives during  2012,
2011 and 2010, respectively. These other restructuring initiatives were outside the scope of the productivity, integration  and
streamlining initiatives discussed above and were related to individually insignificant activities throughout many of our business
units. These charges were recorded in the line item other operating charges in our consolidated statements of income.  Refer  to
Note 19 for the impact these charges had on our operating segments.

144

NOTE 19: OPERATING SEGMENTS

As  of December 31, 2012, our organizational structure consisted of the following operating segments: Eurasia and Africa; Europe;
Latin America; North America; Pacific; Bottling Investments; and Corporate.

Segment Products and Services

The business of our Company is nonalcoholic beverages. Our geographic operating segments (Eurasia and Africa; Europe;
Latin America; North America; and Pacific) derive a majority of their revenues from the manufacture and sale of beverage
concentrates and syrups and, in some cases, the sale of finished beverages. Our Bottling Investments operating segment  is
comprised of our Company-owned or consolidated bottling operations, regardless of the geographic location of the bottler,  except
for bottling operations managed by CCR, which are included in our North America operating segment, and equity income  from
the majority of our equity method investments. Company-owned or consolidated bottling operations derive the majority  of  their
revenues from the sale of finished beverages. Subsequent to our acquisition of CCE’s former North America business on
October  2, 2010, our North America operating segment began to derive the majority of its net operating revenues from  the  sale  of
finished  beverages. Refer to Note 2. Generally, bottling and finished product operations produce higher net revenues but lower
gross profit margins compared to concentrate and syrup operations.

The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished
product operations:

Year Ended December 31,

Concentrate operations1
Finished product operations2,3

Net operating revenues

2012

2011

2010

38%
62

39%
61

51%
49

100%

100% 100%

1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then typically sell

the fountain syrups to wholesalers or directly to fountain retailers.

2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to authorized

fountain wholesalers or bottling partners who resell the fountain syrups  to fountain retailers.

3 Includes net operating revenues related to our acquisition of CCE’s former North America business for the full year in 2012 and 2011. In 2010, the

percentage includes net operating revenues from the date of the CCE acquisition on October 2, 2010.

Method of Determining Segment Income  or  Loss

Management evaluates the performance of our operating segments separately to individually monitor the different factors  affecting
financial performance. Our Company manages income taxes and certain treasury-related items, such as interest income  and
expense, on a global basis within the Corporate operating segment. We evaluate segment performance based on income  or loss
before income taxes.

Geographic Data

The following table provides information related to our net operating revenues (in millions):

Year Ended December 31,

United  States
International

Net operating revenues

2012

2011

2010

$ 19,732
28,285

$ 18,699
27,843

$ 10,629
24,490

$ 48,017

$ 46,542

$ 35,119

The following table provides  information  related  to  our property, plant and equipment — net (in millions):

Year Ended December 31,

United  States
International

Property, plant and equipment — net

$

2012

8,509
5,967

$

2011

8,043
6,896

$

2010

8,251
6,476

$ 14,476

$ 14,939

$ 14,727

145

Information about our Company’s operations by operating segment for the years ended December 31, 2012, 2011 and 2010,  is  as
follows (in millions):

Eurasia &

North
Africa Europe America America

Latin

Bottling

Pacific

Investments Corporate Eliminations Consolidated

2012
Net operating revenues:

Third party
Intersegment
Total net revenues
Operating income (loss)
Interest  income
Interest  expense
Depreciation and amortization
Equity income (loss) — net
Income  (loss) before income taxes
Identifiable operating assets1
Investments3
Capital  expenditures

2011 —  As  Adjusted
Net operating revenues:

Third party
Intersegment
Total net revenues
Operating income (loss)
Interest  income
Interest  expense
Depreciation and amortization
Equity income (loss) — net
Income  (loss) before income taxes
Identifiable operating assets1
Investments3
Capital  expenditures

2010 —  As  Adjusted
Net operating revenues:

Third party
Intersegment
Total net revenues
Operating income (loss)
Interest  income
Interest  expense
Depreciation and amortization
Equity income (loss) — net
Income  (loss) before income taxes
Identifiable operating assets1
Investments3
Capital  expenditures

$ 2,818
152
2,970
1,169
—
—
45
20
1,192
1,415
1,155
88

$ 4,481
642
5,123
2,960
—
—
100
45
3,015
2,9762
271
30

$ 2,689
152
2,841
1,091
—
—
39
(3)
1,089
1,245
284
86

$ 4,777
697
5,474
3,090
—
—
109
33
3,134
3,2042
243
38

$ 2,426
130
2,556
980
—
—
31
18
1,000
1,278
291
59

$ 4,424
825
5,249
2,976
—
—
106
33
3,020
2,7242
243
33

$ 4,560
271
4,831
2,879
—
—
70
4
2,882
2,759
539
88

$ 4,403
287
4,690
2,815
—
—
63
20
2,832
2,446
475
105

$ 3,880
241
4,121
2,405
—
—
54
24
2,426
2,298
379
94

$ 21,665
15
21,680
2,597
—
—
1,083
13
2,624
34,114
39
1,447

$ 20,559
12
20,571
2,319
—
—
1,065
6
2,327
33,422
26
1,364

$ 5,559
476
6,035
2,425
—
—
107
2
2,432
2,047
127
70

$ 5,454
384
5,838
2,151
—
—
106
1
2,154
2,085
133
92

$ 11,140
65
11,205
1,520
—
—
575
(4)
1,523
32,793
57
711

$ 4,941
330
5,271
2,048
—
—
101
1
2,049
1,827
123
101

$ 8,807
88
8,895
140
—
—
406
732
904
9,6482
8,253
867

$ 8,501
90
8,591
224
—
—
403
646
897
8,9052
7,140
1,039

$ 8,216
97
8,313
227
—
—
430
971
1,205
8,3982
6,426
942

$

$

$

127
—
127
(1,391)
471
397
171
3
(1,240)
22,767
64
190

159
—
159
(1,517)
483
417
169
(13)
(975)
20,293
73
196

92
—
92
(1,743)
317
733
146
(18)
2,984
16,018
66
275

$

$

$

—
(1,644)
(1,644)
—
—
—
—
—
—
—
—
—

—
(1,622)
(1,622)
—
—
—
—
—
—
—
—
—

—
(1,688)
(1,688)
—
—
—
—
—
—
—
—
—

$ 48,017
—
48,017
10,779
471
397
1,982
819
11,809
75,726
10,448
2,780

$ 46,542
—
46,542
10,173
483
417
1,954
690
11,458
71,600
8,374
2,920

$ 35,119
—
35,119
8,413
317
733
1,443
1,025
14,207
65,336
7,585
2,215

1 Principally  cash  and cash equivalents, short-term investments, marketable securities, trade accounts receivable, inventories, goodwill, trademarks  and

other  intangible assets and property, plant and equipment — net.

2 Property, plant  and equipment — net in Germany represented approximately 10 percent of consolidated property, plant and equipment —  net in

2012, 10 percent in 2011 and 10 percent in 2010.

3 Principally  equity method investments, available-for-sale securities and nonmarketable investments in bottling companies.

146

In  2012, the results of our operating segments were impacted by the following items:

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $1 million for Europe, $227 million  for

North America, $3 million for Pacific, $164 million for Bottling Investments and $38 million for Corporate due to  charges
related to the Company’s productivity and reinvestment program as well as other restructuring initiatives. Refer  to  Note  18.

(cid:127) Operating income (loss) and income (loss) before income taxes were increased by $4 million for Europe, $1 million  for
Pacific and $5 million for Corporate due to the refinement of previously established accruals related to the Company’s
2008-2011 productivity initiatives. Refer to Note 18.

(cid:127) Operating income (loss) and income (loss) before income taxes were increased by $6 million for North America  due  to  the

refinement of previously established accruals related to the Company’s integration of CCE’s former North America
business. Refer to Note 18.

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $21 million for North America  due  to

costs  associated with the Company detecting residues of carbendazim, a fungicide that is not registered in the United  States
for use on citrus products, in orange juice imported from Brazil for distribution in the United States. As a result,  the
Company began purchasing additional supplies of Florida orange juice at a higher cost than Brazilian orange juice.  Refer  to
Note 17.

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $20 million for North America  due  to
changes in the Company’s ready-to-drink tea strategy as a result of our current U.S. license agreement with Nestl´e
terminating at the end of 2012. Refer to Note 17.

(cid:127) Equity income (loss) — net and income (loss) before income taxes were increased by $8 million for Bottling Investments

due to the Company’s proportionate share of unusual or infrequent items recorded by certain of our equity method
investees. Refer to Note 17.

(cid:127) Income (loss) before income taxes was increased by $185 million for Corporate due to the gain the Company recognized  as

a result of the merger of Andina and Polar. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income taxes was reduced by $108 million for Corporate due to the loss the Company recognized  on
the pending sale of a majority ownership interest in our Philippine bottling operations to Coca-Cola FEMSA which  closed
in January 2013. As of December 31, 2012, the assets and liabilities associated with our Philippine bottling operations  were
classified as held for sale in our consolidated balance sheets. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income taxes was increased by $92 million for Corporate due to a gain the Company recognized  as a

result of Coca-Cola FEMSA issuing additional shares of its own stock during the period at a per share amount greater  than
the carrying amount of the Company’s per share investment. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income taxes was reduced by $82 million for Corporate due to the Company acquiring an ownership
interest in Mikuni for which we paid a premium over the publicly traded market price. This premium was expensed  on the
acquisition date. Subsequent to this transaction, the Company accounts for our investment in Mikuni under the equity
method  of accounting. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income taxes was reduced by $16 million for Corporate due to other-than-temporary declines  in  the

fair values of certain cost method investments. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income  taxes  was  reduced by $1 million for Eurasia and Africa, $4 million for Europe, $2 million  for

Latin America and $4  million  for Pacific due to changes in the structure of BPW, our 50/50 joint venture with Nestl´e  in  the
ready-to-drink tea  category. Refer to  Note  17.

In  2011, the results of our  operating segments  were  impacted by the following items:

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $12 million for Eurasia and Africa,

$25 million for Europe, $4 million for  Latin  America, $374 million for North America, $4 million for Pacific, $89 million
for Bottling Investments and $164 million for Corporate, primarily due to the Company’s ongoing productivity, integration
and restructuring  initiatives as well as costs associated with the merger of Arca and Contal. Refer to Note 18 for  additional
information on our  productivity, integration  and restructuring initiatives. Refer to Note 17 for additional information
related to the merger of Arca and Contal.

(cid:127) Operating income (loss)  and income  (loss)  before income taxes were reduced by $82 million for Pacific and $2 million  for
North America due  to charges associated with the earthquake and tsunami that devastated northern and eastern  Japan  on
March 11, 2011. Refer  to Note 17.

147

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $10 million for Corporate due to  charges

associated with the floods in Thailand that impacted the Company’s supply chain operations in the region. Refer  to
Note 17.

(cid:127) Equity income (loss) — net and income (loss) before income taxes were reduced by $53 million for Bottling Investments,
primarily  attributable to the Company’s proportionate share of asset impairments and restructuring charges recorded  by
certain  of our equity method investees. Refer to  Note 17.

(cid:127) Income (loss) before income taxes was increased by a net $417 million for Corporate, primarily due to the gain  the

Company recognized as a result of the merger of Arca and Contal. Refer to Note 17.

(cid:127) Income (loss) before income taxes was increased by a net $122 million for Corporate, primarily due to gains the  Company

recognized as a result of Coca-Cola FEMSA issuing additional shares of its own stock during the year at per share amounts
greater than the  carrying value of the Company’s per share investment. These gains were partially offset by charges
associated with certain of the Company’s equity method investments in Japan. Refer to Note 17.

(cid:127) Income (loss) before income taxes was increased by $102 million for Corporate, primarily due to the gain on the  sale  of
our investment in Embonor, a bottling partner with operations primarily in Chile. Prior to this transaction, the Company
accounted for our investment in Embonor under the equity method of accounting. Refer to Note 17.

(cid:127) Income (loss) before income taxes was reduced by $41 million for Corporate due to the impairment of an investment  in  an

entity accounted for under the  equity method of accounting. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income taxes was reduced by $17 million for Corporate due to other-than-temporary impairments  of

certain  available-for-sale securities. Refer to Note 16 and Note 17.

(cid:127) Income (loss) before income taxes was reduced by $9 million for Corporate due to the net charge we recognized  on  the

repurchase and/or exchange of certain long-term debt assumed in connection with our acquisition of CCE’s former
North America business as well as the early extinguishment of certain other long-term debt. Refer to Note 10.

(cid:127) Income (loss) before income taxes was reduced by $5 million for Corporate due to the finalization of working capital
adjustments related to the sale of our Norwegian and Swedish bottling operations to New CCE. Refer to Note 2  and
Note 17.

In  2010, the results of our operating segments were impacted by the following items:

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $7 million for Eurasia and Africa,

$50 million for Europe, $133 million for North America, $22 million for Pacific, $122 million for Bottling Investments  and
$485 million for Corporate, primarily due to the Company’s ongoing productivity, integration and restructuring initiatives;
charitable donations; transaction costs incurred in connection with our acquisition of CCE’s former North America  business
and the sale of our Norwegian and Swedish bottling operations to New CCE; and other charges related to bottling
activities  in Eurasia. Refer to Note 17.

(cid:127) Operating income (loss) and income (loss) before income taxes were reduced by $74 million for North America  due  to  the
acceleration of expense associated with certain share-based replacement awards issued in connection with our acquisition of
CCE’s  former North America business. Refer to Note 12.

(cid:127) Equity income (loss) —  net and  income  (loss)  before income taxes were reduced by $66 million for Bottling Investments.

This  net charge was primarily  attributable  to  the Company’s proportionate share of unusual tax charges, asset impairments,
restructuring charges and  transaction costs  recorded by equity method investees, which were partially offset by our
proportionate share of a foreign currency  remeasurement gain recorded by an equity method investee. The components  of
the net charge were  individually insignificant. Refer to Note 17.

(cid:127) Income (loss) before income taxes was  reduced  by $23 million for Bottling Investments and $25 million for Corporate  due
to other-than-temporary impairments  and  a donation of preferred shares in one of our equity method investees.  Refer  to
Note 17.

(cid:127) Income (loss) before income taxes was  increased by $4,978 million for Corporate due to the remeasurement of our  equity

investment in CCE to fair value upon  the  close  of the transaction. Refer to Note 2.

(cid:127) Income (loss) before income taxes was  increased by $597 million for Corporate due to the gain on the sale of our

Norwegian and Swedish  bottling operations  to New CCE. Refer to Note 2.

148

(cid:127) Income (loss) before income taxes was reduced by $342 million for Corporate related to the premiums paid to repurchase
the long-term debt and the costs associated with the settlement of treasury rate locks issued in connection with the  debt
tender offer. Refer to Note 10.

(cid:127) Income (loss) before income taxes was reduced by $265 million for Corporate due to charges related to preexisting

relationships with CCE. These charges primarily related to the write-off of our investment in infrastructure programs  with
CCE. Refer to Note 2.

(cid:127) Income (loss) before income taxes was reduced by $103 million for Corporate due to the remeasurement of our

Venezuelan subsidiary’s net assets. Refer to Note 1.

(cid:127) Income (loss) before income taxes was increased by $23 million for Corporate due to the gain on the sale of 50  percent  of

our investment in Le˜ao Junior. Refer to Note 17.

NOTE 20: NET CHANGE  IN OPERATING  ASSETS  AND LIABILITIES

Net cash provided by (used in) operating activities attributable to the net change in operating assets and liabilities is composed  of
the following (in millions):

Year Ended December 31,

(Increase) decrease in trade accounts receivable
(Increase) decrease in inventories
(Increase) decrease in prepaid expenses and other  assets
Increase (decrease) in accounts payable  and accrued expenses
Increase (decrease) in accrued taxes
Increase (decrease) in other liabilities

Net change in operating assets and liabilities

2012

2011

2010

$

(33) $

(286)
(29)
(556)
770
(946)

(562) $ (41)
182
(447)
(148)
(350)
656
63
(266)
(132)
(13)
(465)

$ (1,080) $ (1,893) $ 370

149

REPORT OF MANAGEMENT

Management’s Responsibility for  the Financial  Statements

Management of the Company is responsible for the preparation and integrity of the consolidated financial statements appearing  in
our annual report on Form 10-K. The financial statements were prepared in conformity with generally accepted accounting
principles appropriate in the circumstances and, accordingly, include certain amounts based on our best judgments and  estimates.
Financial information in this annual report on Form 10-K is consistent with that in the financial statements.

Management of the Company is responsible for establishing and maintaining a system of internal controls and procedures to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of the consolidated financial
statements. Our internal control system is supported by a program of internal audits and appropriate reviews by management,
written policies and guidelines, careful selection and training of qualified personnel and a written Code of Business Conduct
adopted by our Company’s Board of Directors, applicable to all officers and employees of our Company and subsidiaries.  In
addition, our Company’s Board of Directors adopted a written Code of Business Conduct for Non-Employee Directors  which
reflects the same principles and values as our Code of Business Conduct for officers and employees but focuses on matters  of
relevance to non-employee Directors.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements and, even
when determined to be effective, can only provide reasonable assurance with respect to financial statement preparation  and
presentation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management’s Report on Internal Control Over Financial  Reporting

Management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting as
such term is defined in Rule 13a-15(f) under the Securities Exchange Act of 1934 (‘‘Exchange Act’’). Management assessed the
effectiveness of the Company’s internal control over financial reporting as of December 31, 2012. In making this assessment,
management used  the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (‘‘COSO’’)  in
Internal Control — Integrated Framework. Based on this assessment, management believes that the Company maintained  effective
internal control over financial reporting as of December 31, 2012.

The Company’s independent auditors, Ernst & Young LLP, a registered public accounting firm, are appointed by the Audit
Committee of the  Company’s Board of Directors, subject to ratification by our Company’s shareowners. Ernst & Young  LLP  has
audited  and reported on the consolidated financial statements of The Coca-Cola Company and subsidiaries and the Company’s
internal control over financial reporting. The reports of the independent auditors are contained in this annual report.

150

Audit Committee’s Responsibility

The Audit Committee of our Company’s Board of Directors, composed solely of Directors who are independent in accordance
with the requirements of the New York Stock Exchange listing standards, the Exchange Act, and the Company’s Corporate
Governance Guidelines, meets with the independent auditors, management and internal auditors periodically to discuss  internal
controls and auditing and financial reporting matters. The Audit Committee reviews with the independent auditors the  scope  and
results  of the audit effort. The Audit Committee also meets periodically with the independent auditors and the chief internal
auditor without management present to ensure that the independent auditors and the chief internal auditor have free access  to
the Audit Committee. Our Audit Committee’s Report can be found in the Company’s 2013 Proxy Statement.

25FEB200913564291

Muhtar Kent
Chairman of the Board of Directors,
Chief Executive Officer and President
February 27, 2013

22FEB201023414934

Kathy N. Waller
Vice President and Controller
February 27, 2013

21JAN200918403249

Gary P. Fayard
Executive Vice President
and Chief Financial Officer
February 27, 2013

151

Board of Directors and  Shareowners
The Coca-Cola Company

Report  of Independent Registered Public  Accounting Firm

We have audited the accompanying consolidated balance sheets of The Coca-Cola Company and subsidiaries as of December  31,
2012 and 2011, and the related consolidated statements of income, comprehensive income, shareowners’ equity, and cash  flows  for
each  of the three years in the period ended December 31, 2012. These financial statements are the responsibility of the
Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United  States).
Those  standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts  and
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide  a
reasonable basis for our opinion.

In  our  opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial  position
of The Coca-Cola Company and subsidiaries at December 31, 2012 and 2011, and the consolidated results of their operations  and
their cash flows for each of the three years in the period ended December 31, 2012, in conformity with U.S. generally accepted
accounting principles.

As  discussed in Note 1 to the consolidated financial statements, The Coca-Cola Company has elected to change its method  of
calculating the market-related value of plan assets related to certain of its pension plans in 2012.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
The Coca-Cola Company and subsidiaries’ internal control over financial reporting as of December 31, 2012, based on criteria
established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission and our report dated February 27, 2013 expressed an unqualified opinion thereon.

Atlanta,  Georgia
February 27, 2013

152

Report  of Independent Registered Public  Accounting Firm
on Internal Control Over  Financial Reporting

Board of Directors and Shareowners
The Coca-Cola Company

We have audited The Coca-Cola Company and subsidiaries’ internal control over financial reporting as of December 31,  2012,
based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations  of
the Treadway Commission (the COSO criteria). The Coca-Cola Company and subsidiaries’ management is responsible for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control  over
financial reporting included in the accompanying Management’s Report on Internal Control Over Financial Reporting.  Our
responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United  States).
Those  standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding  of  internal
control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and  operating
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary  in
the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A  company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures  that
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions
of the  assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation
of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures  of  the
company are being made only in accordance with authorizations of management and directors of the company; and (3)  provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s
assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In  our  opinion, The Coca-Cola Company and subsidiaries maintained, in all material respects, effective internal control  over
financial reporting as of December 31, 2012, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),  the
consolidated balance sheets of The Coca-Cola Company and subsidiaries as of December 31, 2012 and 2011, and the related
consolidated statements of income, comprehensive income, shareowners’ equity, and cash flows for each of the three years  in  the
period ended December 31, 2012, and our report dated February 27, 2013 expressed an unqualified opinion thereon.

Atlanta,  Georgia
February 27, 2013

153

Quarterly Data (Unaudited)

(In millions except per share data)
2012
Net operating revenues
Gross  profit
Net income attributable to shareowners of The Coca-Cola Company

Basic net income per share

Diluted net income per share

2011  — As Adjusted2,3
Net operating revenues
Gross  profit
Net income attributable to shareowners of The Coca-Cola Company

Basic net income per share

Diluted net income per share

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Full  Year

$ 11,137
6,789
2,054

$ 13,085
7,861
2,788

$ 12,340
7,487
2,311

$ 11,455
6,827
1,866

$ 48,017
28,964
9,019

$

$

0.45

0.45

$

$

0.62

0.61

$

$

0.51

0.50

$

$

0.42

0.41

$

$

2.00

1.97

$ 10,517
6,569
1,903

$ 12,737
7,748
2,800

$ 12,248
7,373
2,224

$ 11,040
6,637
1,657

$ 46,542
28,327
8,584

$

$

0.42

0.41

$

$

0.61

0.60

$

$

0.49

0.48

$

$

0.37

0.36

$

$

1.881

1.85

1 The sum of the  quarterly  net income per share amounts do not agree to the full year net income per share amounts. We calculate net income per

share  based on the weighted average number of outstanding shares during the reporting period. The average number of shares fluctuates  throughout
the year and can  therefore produce a full year result that does  not agree to the sum of the individual quarters.

2 Effective January 1,  2012, the Company elected to change our accounting methodology for determining the market-related value of assets for our
U.S.  qualified defined benefit pension plans. The Company’s change in accounting methodology has been applied retrospectively, and we  have
adjusted all prior period financial information presented herein as required.

3 On  July 27, 2012, the Company’s certificate of incorporation was amended to increase the number of authorized shares of common stock  from

5.6 billion to  11.2 billion and effect a two-for-one stock split of  the common stock. The record date for the stock split was July 27, 2012,  and the
additional shares  were distributed on August 10, 2012. Each shareowner of record on the close of business on the record date received one
additional share of common stock for each share held. All share and  per share data presented herein reflect the impact of the increase in authorized
shares and the stock split, as appropriate.

Our reporting period ends on the Friday closest to the  last day of the quarterly calendar period. Our fiscal year ends on
December 31 regardless of the day of the week on which December 31 falls.

The Company’s first quarter 2012 results were impacted by one less shipping day compared to the first quarter of 2011.
Furthermore, the Company recorded the following transactions which impacted results:

(cid:127) Charges of $61 million for North America, $15 million for Bottling Investments and $3 million for Corporate due  to  the

Company’s productivity and reinvestment program as well as other restructuring initiatives. Refer to Note 17 and Note  18.

(cid:127) Benefit of $1 million for Europe due to the refinement of previously established accruals related to the Company’s

2008-2011 productivity initiatives. Refer to Note 17 and Note 18.

(cid:127) Charge of $20 million for North America due to changes in the Company’s ready-to-drink tea strategy as a result  of  our

current  U.S. license agreement with Nestl´e terminating at the end of 2012. Refer to Note 17.

(cid:127) Charge of $6 million for North America due to  costs associated with the Company detecting residues of carbendazim,  a
fungicide that is  not registered in the  United  States for use on citrus products, in orange juice imported from Brazil  for
distribution in the United States.  As a  result, the Company began purchasing additional supplies of Florida orange  juice  at
a higher cost than Brazilian  orange  juice. Refer  to Note 17.

(cid:127) Charge of $3 million for Corporate due  to  changes in the structure of BPW, our 50/50 joint venture with Nestl´e  in  the

ready-to-drink tea  category. Refer to  Note  17.

(cid:127) Net benefit of $44 million for Bottling  Investments due to the Company’s proportionate share of unusual or infrequent

items recorded by certain of our equity method investees. Refer to Note 17.

154

(cid:127) Net tax benefit of $8 million associated with the reversal of a valuation allowance in one of the Company’s foreign

jurisdictions, partially offset by amounts required to be recorded for changes to our uncertain tax positions, including
interest and penalties. Refer to Note 14.

In  the second quarter of 2012, the Company recorded the following transactions which impacted results:

(cid:127) Charges of $48 million for North America, $16 million for Bottling Investments and $5 million for Corporate due  to  the

Company’s productivity and reinvestment program as well as other restructuring initiatives. Refer to Note 17 and Note  18.

(cid:127) Benefit of $2 million for Europe due to the refinement of previously established accruals related to the Company’s

2008-2011 productivity initiatives. Refer to Note 17 and Note 18.

(cid:127) Charge of $6 million for North America due to costs associated with the Company detecting residues of carbendazim  in

orange juice imported from Brazil for distribution in the United States. Refer to Note 17.

(cid:127) Benefit of $92 million for Corporate due to a gain the Company recognized as a result of Coca-Cola FEMSA, an  equity
method  investee, issuing additional shares of its own stock during the period at a per share amount greater than  the
carrying  amount of the Company’s per share investment. Refer to Note 17.

(cid:127) Charges of $3 million for Eurasia and Africa, $6 million for Europe, $2 million for Latin America, $3 million for  Pacific

and a benefit of $3 million for Corporate due to changes in the structure of BPW. Refer to Note 17.

(cid:127) Net charge of $1 million for Bottling  Investments due to the Company’s proportionate share of unusual or infrequent  items

recorded by certain of our equity method investees. Refer to Note 17.

(cid:127) Net tax benefit of $25 million associated with the reversal of a valuation allowance in one of the Company’s foreign

jurisdictions as well as amounts required to be recorded for changes to our uncertain tax positions, including interest and
penalties. Refer to Note 14.

In  the third quarter of 2012, the Company recorded the following transactions which impacted results:

(cid:127) Charges of $48 million for North America, $1 million for Pacific, $14 million for Bottling Investments and $10 million  for
Corporate due to charges related to the Company’s productivity and reinvestment program as well as other restructuring
initiatives. Refer to Note 17 and Note 18.

(cid:127) Benefit of $1 million for Pacific and $5 million for Corporate due to the refinement of previously established accruals

related to the Company’s 2008-2011 productivity initiatives. Refer to Note 17 and Note 18.

(cid:127) Benefit of $5 million for North America due to the refinement of previously established accruals related to the Company’s

integration of CCE’s former North America business. Refer to Note 17 and Note 18.

(cid:127) Charge of $9 million for North America due to costs associated with the Company detecting residues of carbendazim  in

orange juice imported from Brazil for distribution in the United States. Refer to Note 17.

(cid:127) Charges of $1 million for Latin America, $1 million for North America, $2 million for Pacific and benefits of $1  million  for

Eurasia and Africa and $3 million for Europe due to changes in the structure of BPW. Refer to Note 17.

(cid:127) Net charge of $10 million for Bottling Investments due to the Company’s proportionate share of unusual or infrequent

items recorded by certain of our equity method investees. Refer to Note 17.

(cid:127) Net charge of $7 million related to amounts  required to be recorded for changes to our uncertain tax positions,  including

interest and penalties. Refer to Note  14.

The Company’s fourth quarter 2012 results  were  impacted by two additional shipping days compared to the fourth quarter of
2011. Furthermore, the Company recorded  the  following transactions which impacted results:

(cid:127) Charges of $1 million for Europe, $70 million  for North America, $2 million for Pacific, $119 million for Bottling

Investments and $20 million  for Corporate due to the Company’s productivity and reinvestment program as well as  other
restructuring initiatives. Refer to Note 17 and Note 18.

(cid:127) Benefit of $1 million for Europe  due  to  the  refinement of previously established accruals related to the Company’s

2008-2011 productivity initiatives. Refer to  Note 17 and Note 18.

(cid:127) Benefit of $1 million for North America  due  to  the refinement of previously established accruals related to the Company’s

integration of CCE’s former North America business. Refer to Note 17 and Note 18.

155

(cid:127) Benefit of $185 million for Corporate due to the gain the Company recognized as a result of the merger of Andina  and

Polar. Refer to Note 16 and Note 17.

(cid:127) Charge of $108 million for Corporate due to the loss the Company recognized on the pending sale of a majority  ownership
interest in our Philippine bottling operations to Coca-Cola FEMSA. This transaction was completed in January 2013.  As  of
December 31, 2012, the assets and liabilities associated with our Philippine bottling operations were classified as  held  for
sale in our consolidated balance sheets. Refer to Note 17.

(cid:127) Charge of $82 million for Corporate due to the Company acquiring an ownership interest in Mikuni for which we  paid  a

premium over the publicly traded market price. This premium was expensed on the acquisition date. The Company
accounts for our investment in Mikuni under the equity method of accounting. Refer to Note 17.

(cid:127) Net charge of $25 million for Bottling Investments due to the Company’s proportionate share of unusual or infrequent

items recorded by certain of our equity method investees. Refer to Note 17.

(cid:127) Charge of $16 million for Corporate due to other-than-temporary declines in the fair values of certain cost method

investments. Refer to Note 16 and Note 17.

(cid:127) Benefits of $1 million for Eurasia and Africa, $1 million for Latin America, $1 million for North America, $1 million  for

Pacific and a charge of $1 million for Europe due to changes in the structure of BPW. Refer to Note 17.

(cid:127) Net tax benefit of $124 million associated with the reversal of a valuation allowance in one of the Company’s foreign

jurisdictions as well as amounts required to be recorded for changes to our uncertain tax positions, including interest and
penalties. Refer to Note 14.

In  the first quarter of 2011, the Company recorded the following transactions which impacted results:

(cid:127) Charges of $1 million for Eurasia and Africa, $1 million for Europe, $111 million for North America, $1 million  for Pacific,
$21 million for Bottling Investments and $27 million for Corporate due to the Company’s ongoing productivity, integration
and restructuring initiatives. Refer to Note 17 and Note 18.

(cid:127) Gain of $102 million for Corporate due to the sale of our investment in Embonor, a bottling partner with operations
primarily  in Chile. Prior to this transaction, the Company accounted for our investment in Embonor under the equity
method  of accounting. Refer to Note 17.

(cid:127) Charge of $79 million for Pacific associated with the earthquake and tsunami that devastated northern and eastern  Japan

on March 11, 2011. This charge was primarily related to the Company’s charitable donations in support of relief  and
rebuilding efforts in Japan and funds provided to certain bottling partners in the affected regions. Refer to Note  17.

(cid:127) Charge of $19 million for North America due to the amortization of favorable supply contracts acquired in connection  with

our acquisition of CCE’s former North America business. Refer to Note 17.

(cid:127) Charge of $4 million for Corporate related to premiums paid to repurchase certain long-term debt assumed in connection

with our acquisition of CCE’s former North America business. Refer to Note 10.

(cid:127) Charge of $4 million for Bottling Investments, primarily attributable to the Company’s proportionate share of restructuring

charges recorded by an equity method investee. Refer to Note 17.

(cid:127) A  net tax charge of $3 million related  to  amounts required to be recorded for changes to our uncertain tax positions,

including interest and penalties. Refer to  Note 14.

In  the second quarter of 2011, the Company  recorded the following transactions which impacted results:

(cid:127) Charges of $8 million for Eurasia and Africa, $2 million for Europe, $1 million for Latin America, $66 million for

North America, $23 million  for Bottling  Investments and $47 million for Corporate, primarily due to the Company’s
ongoing productivity,  integration and  restructuring initiatives as well as costs associated with the merger of Arca  and
Contal. Refer to Note 17 and Note 18.

(cid:127) A  net gain of $417 million for  Corporate,  primarily due to the merger of Arca and Contal. Refer to Note 16 and  Note 17.

(cid:127) Charge of $38 million for Corporate  due  to  the  impairment of an investment in an entity accounted for under the equity

method  of accounting. Refer to Note 16 and Note 17.

(cid:127) Charge of $4 million for Pacific due to  the  earthquake and tsunami that devastated northern and eastern Japan  on

March 11, 2011. Refer to Note 17.

156

(cid:127) A net gain of $1 million for Corporate related to the repurchase of certain long-term debt we assumed in connection  with

our acquisition of CCE’s former North America business. Refer to Note 10.

(cid:127) A  net tax charge of $16 million related to amounts required to be recorded for changes to our uncertain tax positions,

including interest and penalties. Refer to Note 14.

In  the third quarter of 2011, the Company recorded the following transactions which impacted results:

(cid:127) Charges of $2 million for Europe, $2 million for Latin America, $52 million for North America, $2 million for Pacific,

$14 million for Bottling Investments and $26 million for Corporate, due to the Company’s ongoing productivity,  integration
and restructuring initiatives as well as costs associated with the merger of Arca and Contal. Refer to Note 17 and  Note  18.

(cid:127) Charge of $36 million for Bottling Investments, primarily attributable to the Company’s proportionate share of asset

impairments and restructuring charges recorded by certain of our equity method investees. Refer to Note 17.

(cid:127) A  net charge of $5 million for Corporate due to the repurchase and/or exchange of certain long-term debt assumed in

connection with our acquisition of CCE’s former North America business. Refer to Note 10.

(cid:127) Charge of $5 million for Corporate due to the finalization of working capital adjustments related to the sale of all  our

ownership interests in our Norwegian and Swedish bottling operations to New CCE. Refer to Note 17.

(cid:127) Charge of $3 million for Corporate due to the impairment of an investment in an entity accounted for under the  equity

method  of accounting. Refer to Note 16 and Note 17.

(cid:127) A  net charge of $1 million associated with the earthquake and tsunami that devastated northern and eastern Japan  on

March 11, 2011. This net charge included a charge of $2 million for North America and a benefit of $1 million for  Pacific.
Refer to  Note 17.

(cid:127) A  net tax benefit of $4 million related to amounts required to be recorded for changes to our uncertain tax positions,

including interest and penalties. Refer to Note 14.

In  the fourth quarter of 2011, the Company recorded the following transactions which impacted results:

(cid:127) Charges of $3 million for Eurasia and Africa, $20 million for Europe, $1 million for Latin America, $145 million  for North
America, $1 million for Pacific, $31 million for Bottling Investments and $64 million for Corporate, primarily due  to  the
Company’s ongoing productivity, integration and restructuring initiatives. Refer to Note 17 and Note 18.

(cid:127) A  net gain of $122 million for Corporate, primarily due to gains the Company recognized as a result of Coca-Cola  FEMSA,
an equity method investee, issuing additional shares of its own stock during the period at per share amounts greater  than
the carrying value of the Company’s per share investment. These gains were partially offset by charges associated  with
certain  of the Company’s equity method investments in Japan. Refer to Note 17.

(cid:127) Charge of $17 million for Corporate due to other-than-temporary impairments of certain available-for-sale securities.  Refer

to Note  16 and Note 17.

(cid:127) Charge of $13 million for Bottling Investments, primarily attributable to the Company’s proportionate share of asset

impairments and restructuring charges recorded by certain of our equity method investees. Refer to Note 17.

(cid:127) Charge of $10 million for Corporate due to the floods in Thailand that impacted the Company’s supply chain operations  in

the region. Refer to Note 17.

(cid:127) Charge of $1 million for Corporate  due  to  the  early extinguishment of certain long-term debt. This debt existed  prior to  the

Company’s acquisition of CCE’s former  North  America business. Refer to Note 10.

(cid:127) A  net tax benefit of  $22 million  related  to  amounts required to be recorded for changes to our uncertain tax positions,

including interest and penalties. Refer to  Note 14.

157

ITEM 9. CHANGES IN  AND DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING AND FINANCIAL

DISCLOSURE

Not applicable.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and  Procedures

The Company, under the supervision and with the participation of its management, including the Chief Executive Officer  and  the
Chief Financial Officer, evaluated the effectiveness of the design and operation of the Company’s ‘‘disclosure controls and
procedures’’ (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended (the ‘‘Exchange Act’’))  as  of
the end of the period covered by this report. Based on that evaluation, the Chief Executive Officer and the Chief Financial
Officer concluded  that the Company’s disclosure controls and procedures were effective as of December 31, 2012.

Report of Management on Internal  Control  Over  Financial  Reporting and  Attestation Report  of Independent Registered Public
Accounting Firm

The report of management on our internal control over financial reporting as of December 31, 2012 and the attestation  report  of
our independent registered public accounting firm on our internal control over financial reporting are set forth in Part II,  ‘‘Item  8.
Financial Statements and Supplementary Data’’ in this report.

Changes in Internal Control Over Financial  Reporting

There have been no changes in the Company’s internal control over financial reporting during the quarter ended December  31,
2012 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial
reporting.

ITEM 9B. OTHER INFORMATION

Not applicable.

PART III

ITEM 10. DIRECTORS, EXECUTIVE  OFFICERS  AND  CORPORATE  GOVERNANCE

The information under the principal headings ‘‘ELECTION OF DIRECTORS’’ and ‘‘SECTION 16(A) BENEFICIAL
OWNERSHIP REPORTING COMPLIANCE,’’ the information under the subheading ‘‘Codes of Business Conduct’’ under  the
principal heading ‘‘CORPORATE GOVERNANCE,’’ and the information regarding the Audit Committee under the subheading
‘‘Board  Meetings and Committees’’ under the principal heading ‘‘CORPORATE GOVERNANCE,’’ in the Company’s 2013  Proxy
Statement is incorporated herein by reference. See Item X in Part I of this report for information regarding executive officers  of
the Company.

ITEM 11. EXECUTIVE COMPENSATION

The information under the principal headings ‘‘DIRECTOR COMPENSATION,’’ ‘‘COMPENSATION DISCUSSION AND
ANALYSIS,’’  ‘‘REPORT OF  THE COMPENSATION  COMMITTEE,’’ ‘‘COMPENSATION COMMITTEE INTERLOCKS  AND
INSIDER PARTICIPATION’’  and ‘‘EXECUTIVE  COMPENSATION’’ in the Company’s 2013 Proxy Statement is incorporated
herein  by reference.

ITEM 12. SECURITY OWNERSHIP  OF CERTAIN  BENEFICIAL OWNERS AND MANAGEMENT  AND  RELATED

STOCKHOLDER MATTERS

The information under the  principal headings ‘‘EQUITY COMPENSATION PLAN INFORMATION’’ and ‘‘OWNERSHIP  OF
EQUITY SECURITIES OF  THE COMPANY’’  in the Company’s 2013 Proxy Statement is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS  AND  RELATED  TRANSACTIONS,  AND  DIRECTOR INDEPENDENCE

The information under the  subheading  ‘‘Independence and Related Person Transactions’’ under the principal heading
‘‘CORPORATE GOVERNANCE’’ in  the Company’s 2013 Proxy Statement is incorporated herein by reference.

158

ITEM 14. PRINCIPAL  ACCOUNTANT FEES  AND SERVICES

The information under the subheadings ‘‘Audit Fees and All Other Fees’’ and ‘‘Audit Committee Pre-Approval of Audit  and
Permissible Non-Audit Services of Independent Auditors’’ below the principal heading ‘‘RATIFICATION OF THE
APPOINTMENT OF ERNST & YOUNG LLP AS INDEPENDENT AUDITORS’’ in the Company’s 2013 Proxy Statement is
incorporated herein by reference.

ITEM 15. EXHIBITS  AND FINANCIAL  STATEMENT  SCHEDULES

(a) The following documents are filed as part of this report:

1.

Financial Statements:

PART IV

Consolidated Statements of Income — Years ended December 31, 2012, 2011 and 2010.

Consolidated Statements of Comprehensive Income — Years ended December 31, 2012, 2011 and 2010.

Consolidated Balance Sheets — December 31, 2012 and 2011.

Consolidated Statements of Cash Flows — Years ended December 31, 2012, 2011 and 2010.

Consolidated Statements of Shareowners’ Equity — Years ended December 31, 2012, 2011 and 2010.

Notes to Consolidated Financial Statements.

Report of Independent Registered Public Accounting Firm.

Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting.

2.

Financial Statement Schedules:

The schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange
Commission (‘‘SEC’’) are not required under the related instructions or are inapplicable and, therefore, have been
omitted.

3. Exhibits

In reviewing the agreements included as exhibits to this report, please remember they are included to provide  you
with information regarding their terms and are not intended to provide any other factual or disclosure information
about  the Company or the other parties to the agreements. The agreements contain representations, warranties,
covenants and conditions by or of each of the parties to the applicable agreement. These representations,  warranties,
covenants and conditions have been made solely for the benefit of the other parties to the applicable agreement
and:

(cid:127) should not in all instances be treated as categorical statements of fact, but rather as a way of allocating  the  risk  to

one of  the parties if those statements prove to be inaccurate;

(cid:127) may have been qualified by disclosures that were made to the other party in connection with the negotiation  of

the applicable agreement, which disclosures are not necessarily reflected in the agreement;

(cid:127) may apply standards of materiality in  a way that is different from what may be viewed as material to you  or  other

investors; and

(cid:127) were made only as of the  date of the  applicable agreement or such other date or dates as may be specified  in  the

agreement and are subject to more  recent developments.

Accordingly,  these  representations  and  warranties  may  not  describe  the  actual  state  of  affairs  as  of  the  date  they
were made or at any other time. Additional information about the Company may be found elsewhere in this report
and the Company’s other public filings,  which are available without charge through the SEC’s website at
http://www.sec.gov.

159

Exhibit No.

(With  regard to applicable cross-references  in the list  of exhibits below, the Company’s Current,  Quarterly  and  Annual  Reports are  filed with
the  Securities and Exchange Commission (the ‘‘SEC’’) under  File No.  001-02217;  and Coca-Cola  Refreshments  USA,  Inc.’s (formerly
known as Coca-Cola Enterprises Inc.) Current, Quarterly and  Annual  Reports  are  filed  with  the SEC under  File No.  01-09300).

2.1.1

Business Separation and Merger Agreement,  dated as  of  February  25,  2010, by and among Coca-Cola
Enterprises Inc., International CCE, Inc.,  The Coca-Cola Company  and  Cobalt Subsidiary  LLC.

Exhibit I
Exhibit II
Exhibit III
Exhibit IV
Exhibit V-1
Exhibit V-2

Tax Sharing Agreement
Employee Matters Agreement
Form of Corporate Name Letter
Form of Transition Services  Agreement
Bottler’s Agreement Jurisdictions
Form of Bottler’s Agreement

— incorporated herein by reference to Exhibit  2.1 to the  Company’s Current Report on Form 8-K filed  on March  3,
2010. In accordance with Item 601(b)(2) of Regulation S-K, certain schedules have not been filed. The Company
hereby agrees to furnish supplementally a  copy  of any  omitted schedule  to the  SEC upon request.

2.1.2

Amendment No. 1, dated as of September 6,  2010,  to the Business Separation and Merger  Agreement,  dated as  of
February 25, 2010, by and among Coca-Cola  Enterprises  Inc., International  CCE Inc.,  the Company and  Cobalt
Subsidiary LLC —  incorporated by reference to Exhibit  2.1  to  the Company’s Current  Report  on Form 8-K  filed  on
September 7, 2010.

2.2

2.3

2.4

2.5

3.1

3.2

4.1

4.2

Tax Sharing Agreement,  dated  as of February  25,  2010, by and among The Coca-Cola Company,  Coca-Cola
Enterprises Inc. and International CCE,  Inc. (included as  Exhibit I  to  the Business Separation  and Merger
Agreement) — incorporated herein by reference to Exhibit  2.2 of  the Company’s Current  Report  on Form 8-K  filed
on March 3, 2010.

Employee Matters  Agreement, dated as  of February 25, 2010,  by  and among The  Coca-Cola Company, Coca-Cola
Enterprises Inc. and International CCE,  Inc. (included as  Exhibit II to the Business Separation and Merger
Agreement) — incorporated herein by reference to Exhibit  2.3 to the  Company’s  Current Report on Form 8-K filed
on March 3, 2010.

Letter Agreement, dated as of February 25, 2010,  by and between the  Company and Coca-Cola Enterprises Inc.  —
incorporated herein by reference to Exhibit 2.4 to the  Company’s Current  Report  on Form 8-K  filed  on March  3,
2010.

Share Purchase  Agreement, dated as  of March  20, 2010, by  and  among  The  Coca-Cola  Company, Bottling Holdings
(Luxembourg) s.a.r.l., Coca-Cola Enterprises Inc. and International CCE,  Inc.

Exhibit I
Exhibit II

Form of Corporate Name  Letter
Form of Bottler’s Agreement

— incorporated herein by reference to Exhibit  2.1 of  the Company’s  Current Report  on Form 8-K  filed on  March 22,
2010. In accordance with Item 601(b)(2) of Regulation S-K, certain schedules have not been filed. The Company
hereby agrees to furnish supplementally a  copy  of any  omitted schedule  to the  SEC upon request.

Certificate of Incorporation of the  Company,  including  Amendment of Certificate of Incorporation, dated July 27,
2012 — incorporated herein by reference  to  Exhibit 3.1  to  the  Company’s  Quarterly Report  on Form 10-Q  for the
quarter  ended September 28, 2012.

By-Laws of the Company, as amended and  restated through April  17, 2008 —  incorporated herein by reference to
Exhibit 3.2 of the  Company’s Quarterly  Report  on  Form 10-Q for  the quarter ended June  27, 2008.

As permitted by the rules  of the SEC, the  Company has not filed certain  instruments defining  the rights of holders of
long-term debt of the Company or consolidated  subsidiaries  under which the total amount  of  securities authorized
does not exceed 10  percent of the total  assets  of the Company  and its  consolidated subsidiaries.  The  Company agrees
to furnish to the SEC, upon request,  a copy of any  omitted instrument.

Amended and Restated Indenture,  dated  as of  April 26,  1988,  between the  Company  and Deutsche Bank Trust
Company Americas, as successor to Bankers Trust  Company,  as  trustee — incorporated herein by reference to
Exhibit 4.1 to the Company’s Registration  Statement  on  Form  S-3 (Registration No. 33-50743) filed on October 25,
1993.

160

Exhibit No.

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.10.1

4.11

4.12

4.13

4.14

4.15

4.16

10.1.1

10.1.2

10.2

10.3.1

10.3.2

10.3.3

10.3.4

10.4.1

First Supplemental Indenture, dated as of  February  24,  1992,  to  Amended and Restated Indenture, dated as of
April 26, 1988, between the  Company  and Deutsche  Bank Trust Company  Americas,  as successor  to  Bankers  Trust
Company, as trustee — incorporated  herein by  reference  to  Exhibit  4.2 to the Company’s  Registration  Statement on
Form S-3 (Registration No. 33-50743) filed  on October  25, 1993.

Second Supplemental Indenture, dated as of  November 1,  2007,  to  Amended  and  Restated Indenture, dated as of
April 26, 1988, as amended, between the Company and Deutsche  Bank Trust Company  Americas, as  successor to
Bankers Trust Company, as trustee — incorporated herein by  reference  to  Exhibit  4.3  to  the Company’s  Current
Report on Form 8-K filed on March  5, 2009.

Form of Note for 5.350%  Notes due November  15,  2017 —  incorporated  herein  by  reference to Exhibit 4.1  to  the
Company’s Current Report on Form  8-K  filed  October 31,  2007.

Form of Note for 3.625%  Notes due March  15,  2014 —  incorporated  herein  by  reference to Exhibit 4.4  to the
Company’s Current Report on Form  8-K  filed  on March 5,  2009.

Form of Note for 4.875%  Notes due March  15,  2019 —  incorporated  herein  by  reference to Exhibit 4.5  to the
Company’s Current Report on Form  8-K  filed  on March 5,  2009.

[RESERVED]

Form of Note for 0.750%  Notes due November  15,  2013 —  incorporated  herein  by  reference to Exhibit 4.5  to  the
Company’s Current Report on Form  8-K  filed  November 18,  2010.

Form of Note for 1.500%  Notes due November  15,  2015 —  incorporated  herein  by  reference to Exhibit 4.6  to  the
Company’s Current Report on Form  8-K  filed  November 18,  2010.

Form of Note for 3.150%  Notes due November  15,  2020 —  incorporated herein by reference  to  Exhibit  4.7 to the
Company’s Current Report on Form  8-K  filed  November 18,  2010.

Form of Exchange and Registration Rights Agreement  among  the Company,  the  representatives  of  the  initial
purchasers of the Notes and the other parties  named  therein  — incorporated  herein  by  reference  to  Exhibit 4.1  to  the
Company’s Current Report on Form  8-K  filed  August  8, 2011.

Form of Note for 1.80%  Notes due September  1, 2016  —  incorporated  herein  by  reference to Exhibit 4.13 to the
Company’s Quarterly Report on Form 10-Q  for the  quarter ended  September  30, 2011.

Form of Note for 3.30%  Notes due September  1, 2021  —  incorporated  herein  by  reference to Exhibit 4.14 to the
Company’s Quarterly Report on Form 10-Q  for the  quarter ended  September  30, 2011.

Form of Note for Floating  Rates  Notes due March  14, 2014  —  incorporated herein by reference  to  Exhibit  4.4 to the
Company’s Current Report on Form  8-K  filed  March 14,  2012.*

Form of Note for 0.750%  Notes due March  13,  2015 —  incorporated  herein  by  reference to Exhibit 4.5  to the
Company’s Current Report on Form  8-K  filed  March 14,  2012.*

Form of Note for 1.650%  Notes due March  14,  2018 —  incorporated  herein  by  reference to Exhibit 4.6  to the
Company’s Current Report on Form  8-K  filed  March 14,  2012.*

Supplemental Disability  Plan of the Company,  as amended  and restated effective  January  1, 2003  —  incorporated
herein by reference  to Exhibit 10.2 to the  Company’s  Annual  Report on Form  10-K  for  the  year  ended December  31,
2002.*

Termination of the Company’s Supplemental  Disability Plan,  effective  December  31,  2012.*

Performance Incentive Plan of  the Company,  as amended  and restated  as  of February  16, 2011  —  incorporated herein
by reference to Exhibit 10.7 to the Company’s  Current Report on  Form  8-K  filed  February  17, 2011.*

1999 Stock Option Plan of  the Company, as  amended  and  restated  through  February  16,  2011 —  incorporated herein
by reference to Exhibit 10.1 to the Company’s  Current Report on  Form  8-K  filed  February  17, 2011.*

Form of Stock Option Agreement in connection with  the 1999  Stock Option  Plan  of  the  Company  —  incorporated
herein by reference  to Exhibit 99.1 to the  Company’s  Current  Report  on Form 8-K  filed February 14,  2007.*

Form of Stock Option Agreement in connection with  the 1999  Stock Option  Plan  of  the  Company,  as  adopted
December 12, 2007  — incorporated herein by  reference  to  Exhibit  10.8 to the  Company’s  Current  Report  on
Form 8-K filed February 21, 2008.*

Form  of Stock Option Agreement in connection with  the 1999  Stock Option  Plan  of  the  Company,  as  adopted
February 18, 2009 — incorporated herein  by  reference  to  Exhibit 10.5  to  the  Company’s Current  Report  on Form  8-K
filed February 18, 2009.*

2002 Stock Option Plan of  the Company, amended  and  restated through  February  18,  2009 —  incorporated herein by
reference to Exhibit 10.3 to the Company’s  Current Report on  Form  8-K filed  February 18,  2009.*

161

Exhibit No.

10.4.2

10.4.3

10.4.4

10.5.1

10.5.2

10.5.3

10.6

10.7.1

10.7.2

10.7.3

10.7.4

10.7.5

10.7.6

10.7.7

10.7.8

10.7.9

10.7.10

10.7.11

10.7.12

Form of Stock Option Agreement in connection with  the 2002  Stock Option  Plan,  as  amended  —  incorporated herein
by reference to Exhibit 99.1 to the Company’s  Current Report on  Form  8-K  filed  on December  8, 2004.*

Form of Stock Option Agreement in connection with  the 2002  Stock Option  Plan,  as  adopted  December  12, 2007 —
incorporated herein  by reference to Exhibit 10.9  to  the  Company’s Current  Report  on  Form  8-K  filed  on  February 21,
2008.*

Form of Stock Option Agreement in connection with  the 2002  Stock Option  Plan,  as  adopted  February  18,  2009 —
incorporated herein  by reference to Exhibit 10.6  to  the  Company’s Current  Report  on  Form  8-K  filed  on  February 18,
2009.*

2008 Stock Option Plan of  the Company, as  amended  and  restated,  effective  February  16,  2011 —  incorporated  herein
by reference to Exhibit 10.2 to the Company’s  Current Report on  Form  8-K  filed  on February  17, 2011.*

Form of Stock Option Agreement for grants  under the  Company’s 2008  Stock Option  Plan  —  incorporated herein by
reference to Exhibit 10.1 to the Company’s  Current Report on  Form  8-K filed  July  16,  2008.*

Form of Stock Option Agreement for grants  under the  Company’s 2008  Stock Option  Plan,  as  adopted  February 18,
2009 — incorporated herein by reference to Exhibit  10.7  to  the Company’s  Current  Report on  Form  8-K filed
February 18, 2009.*

1983 Restricted Stock Award Plan of the  Company,  as amended  and restated through  February 16,  2011 —
incorporated herein  by reference to Exhibit 10.3 to the  Company’s Current  Report  on Form 8-K  filed  on February 17,
2011.*

1989 Restricted Stock Award Plan  of the Company,  as  amended  and  restated  through February  16, 2011  —
incorporated herein  by reference to Exhibit 10.4  to  the  Company’s Current  Report  on  Form  8-K  filed  February  17,
2011.*

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  in connection  with the  1989  Restricted
Stock Award Plan of the Company, as adopted December 12,  2007  — incorporated  herein  by  reference  to
Exhibit 10.5 to the Company’s Current  Report on  Form 8-K filed  February  21,  2008.*

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  for  France  in  connection with the 1989
Restricted Stock Award Plan of the Company,  as  adopted December 12,  2007  — incorporated  herein  by  reference to
Exhibit 10.6 to the Company’s Current  Report on  Form 8-K filed  February  21,  2008.*

Form of Restricted Stock Agreement in connection  with The  Coca-Cola Company  1989  Restricted Stock  Award  Plan,
as adopted February 17, 2010 — incorporated  herein  by reference to Exhibit  10.1  to  the Company’s  Current Report
on Form 8-K filed on February 18, 2010.  *

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  in connection  with
The Coca-Cola Company 1989 Restricted Stock  Award  Plan,  as  adopted  February 17,  2010  — incorporated herein  by
reference to Exhibit 10.2 to the Company’s  Current Report on  Form  8-K filed  on  February 18,  2010.*

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  for  France  in  connection with
The Coca-Cola Company 1989 Restricted Stock  Award  Plan,  as  adopted  February 17,  2010  — incorporated herein  by
reference to Exhibit 10.3 to the Company’s  Current Report on  Form  8-K filed  on  February 18,  2010.*

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  in connection  with the  1989  Restricted
Stock Award Plan of the Company, as adopted February  16,  2011  —  incorporated herein by reference  to  Exhibit 10.5
to  the  Company’s Current Report on Form  8-K  filed  February  17, 2011.*

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  for  France  in  connection with the 1989
Restricted Stock Award Plan of the Company,  as  adopted February  16, 2011  —  incorporated herein by reference  to
Exhibit 10.6 to the Company’s Current  Report on  Form 8-K filed  February  17,  2011.*

Form of Restricted Stock Unit Agreement in connection with  The Coca-Cola  Company 1989  Restricted Stock Award
Plan, as adopted February 15, 2012 — incorporated  herein  by reference  to  Exhibit  10.1 to the  Company’s  Current
Report on Form 8-K filed February 15, 2012.*

Form of Restricted Stock Unit Agreement in connection with  The Coca-Cola  Company 1989  Restricted Stock Award
Plan, as adopted February 15, 2012 — incorporated  herein  by reference  to  Exhibit  10.2 to the  Company’s  Current
Report on Form 8-K filed February 15, 2012.*

Form of Restricted Stock Unit Agreement in connection with  The Coca-Cola  Company 1989  Restricted Stock Award
Plan, as adopted February 15, 2012 — incorporated  herein  by reference  to  Exhibit  10.1 to the  Company’s  Current
Report on Form 8-K filed February 15, 2012.*
Form of Restricted Stock Unit Agreement in connection with  The Coca-Cola  Company 1989  Restricted Stock Award
Plan, as adopted February 15, 2012 — incorporated  herein  by reference  to  Exhibit  10.4 to the  Company’s  Current
Report on Form 8-K filed February 15, 2012.*

162

Exhibit No.

10.7.13

10.7.14

10.8.1

10.8.2

10.8.3

10.9

10.10.1

10.10.2

10.11

10.12.1

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  in connection  with
The Coca-Cola Company 1989 Restricted Stock  Award  Plan,  as  adopted  February 15,  2012  — incorporated herein  by
reference to Exhibit 10.5 to the Company’s  Current Report on  Form  8-K filed  February 15,  2012.*

Form of Restricted Stock Agreement (Performance Share Unit  Agreement)  for  France  in  connection with
The Coca-Cola Company 1989 Restricted Stock  Award  Plan,  as  adopted  February 15,  2012  — incorporated herein  by
reference to Exhibit 10.6 to the Company’s  Current Report on  Form  8-K filed  February 15,  2012.*

Compensation Deferral  & Investment  Program  of  the  Company,  as  amended,  including Amendment  Number Four,
dated November 28, 1995 — incorporated  herein  by reference to  Exhibit  10.13  to  the Company’s  Annual  Report  on
Form 10-K for the year ended December 31,  1995.*

Amendment Number Five  to  the Compensation  Deferral & Investment  Program  of  the Company,  effective as of
January 1, 1998 —  incorporated herein  by  reference  to  Exhibit 10.8.2  to  the  Company’s  Annual  Report on Form 10-K
for the year ended December 31, 1997.*

Amendment Number Six  to  the Compensation  Deferral  &  Investment Program  of  the  Company,  dated  as of
January 12, 2004, effective January 1, 2004  — incorporated  herein by  reference  to  Exhibit  10.9.3  to  the Company’s
Annual Report on Form 10-K for the  year ended  December  31,  2003.*

[RESERVED]

Supplemental Pension Plan,  Amended  and  Restated  Effective January 1, 2010  — incorporated  herein  by  reference to
Exhibit 10.10.6 to  the Company’s Annual Report on  Form 10-K  for  the year ended  December  31,  2009.*

Amendment One to The Coca-Cola Company Supplemental Pension  Plan,  effective  December  31, 2012,  dated
December 6, 2012.*

The Coca-Cola Company Supplemental  401(k)  Plan  (f/k/a  the  Supplemental  Thrift  Plan  of  the Company), Amended
and Restated Effective  January 1, 2012, dated December 14,  2011  — incorporated  herein  by  reference  to
Exhibit 10.11 to the Company’s Annual Report on  Form 10-K for the  year  ended December  31, 2011.*

The Coca-Cola Company Supplemental  Cash Balance Plan,  effective January 1,  2012 —  incorporated  herein  by
reference to Exhibit 10.12 to the Company’s  Annual Report on  Form 10-K  for the year ended  December  31, 2011.*

10.12.2

Amendment One to The Coca-Cola Company Supplemental Cash  Balance Plan, dated December  6, 2012.*

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20.1

10.20.2

The Coca-Cola Company Directors’ Plan, amended and  restated  on December  13, 2012,  effective  January 1,  2013.*

Long-Term Performance Incentive  Plan of the  Company,  as  amended and restated effective December 13, 2006  —
incorporated herein  by reference to Exhibit 10.14  to  the  Company’s Annual Report on  Form  10-K for  the year  ended
December 31, 2010.*

Executive Incentive Plan of the Company,  adopted as of February  14, 2001  — incorporated  herein  by  reference to
Exhibit 10.19 to the Company’s Annual Report on  Form 10-K for the  year  ended December  31, 2000.*

Deferred Compensation Plan of the Company,  as  amended  and  restated  December  8, 2010  —  incorporated  herein by
reference to Exhibit 10.16 to the Company’s  Annual Report on  Form 10-K  for the year ended  December  31, 2010.*

The Coca-Cola Export Corporation Employee Share  Plan,  effective  as of  March  13, 2002  —  incorporated herein by
reference to Exhibit 10.31 to the Company’s  Annual Report on  Form 10-K  for the year ended  December  31, 2002.*

Employees’ Savings and Share Ownership Plan of  Coca-Cola Ltd., effective  as  of  January 1,  1990  — incorporated
herein by reference  to Exhibit 10.32 to the  Company’s  Annual  Report on Form  10-K  for  the  year  ended
December 31, 2002.*

Share Purchase Plan —  Denmark,  effective as of 1991  — incorporated  herein  by  reference to Exhibit 10.33 to the
Company’s Annual Report  on Form  10-K  for the year  ended  December  31,  2002.*

The Coca-Cola Company Benefits  Plan  for Members of  the  Board of  Directors,  as amended  and  restated through
April 14, 2004 — incorporated herein  by  reference  to  Exhibit 10.1  to  the  Company’s  Quarterly  Report  on  Form 10-Q
for the quarter ended March 31, 2004.*

Amendment Number One to the Company’s  Benefits Plan for  Members  of  the Board  of  Directors, dated
December 16, 2005  — incorporated herein by  reference  to  Exhibit  10.31.2 to the  Company’s  Annual  Report on
Form 10-K for the year ended December 31,  2005.*

163

Exhibit No.

10.21.1

10.21.2

10.21.3

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29.1

10.29.2

10.30

10.31

10.32

10.33

10.34.1

Employment Agreement, dated as of February  20, 2003,  between  the Company  and  Jos´e Octavio Reyes —
incorporated herein  by reference to Exhibit 10.43  to  the  Company’s Annual Report on  Form  10-K for  the year  ended
December 31, 2004.*
Letter, dated September 13, 2012,  between Servicios Integrados  de  Administraci´on  y  Alta Gerencia, S  de  R.L. de C.V.
and Jos´e Octavio Reyes — incorporated  herein  by reference  to  Exhibit  10.3 to the  Company’s Current  Report on
Form 8-K filed on September 14, 2012.*

Modification of  Conditions, Termination Agreement  and Release,  dated  September 13,  2012,  between Servicios
Integrados de Administraci´on y Alta Gerencia, S de R.L.  de  C.V. and Jos´e Octavio Reyes — incorporated herein by
reference to Exhibit 10.4 to the Company’s  Current Report on  Form  8-K filed  on  September  14, 2012.*

The Coca-Cola Company Severance Pay  Plan,  As Amended and  Restated  Effective January 1,  2012, dated
December 14, 2011  — incorporated herein by  reference  to  Exhibit  10.22 to the  Company’s  Annual  Report on
Form 10-K for the year ended December 31,  2011.*

Order Instituting Cease and Desist Proceedings, Making  Findings  and  Imposing  a Cease-and-Desist Order  Pursuant
to Section 8A of the Securities Act of  1933  and  Section 21C  of  the  Securities  Exchange  Act  of  1934 —  incorporated
herein by reference  to Exhibit 99.2 to the  Company’s  Current  Report  on Form 8-K  filed on  April 18,  2005.

Offer of Settlement of The Coca-Cola Company —  incorporated herein by reference  to  Exhibit  99.2 to the
Company’s Current Report on Form  8-K filed  on April  18, 2005.

Employment Agreement, effective as  of May  1, 2005,  between  Refreshment  Services S.A.S.  and  Dominique Reiniche,
dated September 7, 2006 — incorporated  herein  by reference to Exhibit  99.1  to  the Company’s  Current Report  on
Form 8-K filed on September 12, 2006.*

Refreshment Services S.A.S. Defined Benefit Plan,  dated September 25,  2006 —  incorporated  herein  by  reference to
Exhibit 10.3 to the Company’s Quarterly Report on  Form 10-Q for the  quarter  ended September  29, 2006.*

Share Purchase Agreement among Coca-Cola  South  Asia Holdings,  Inc. and  San  Miguel  Corporation,  San Miguel
Beverages (L) Pte Limited and San Miguel Holdings  Limited  in connection  with the  Company’s  purchase of
Coca-Cola Bottlers Philippines, Inc., dated December 23,  2006  —  incorporated  herein  by  reference to Exhibit 99.1  to
the Company’s Current Report on Form 8-K filed  on December 29,  2006.

Cooperation Agreement between Coca-Cola South  Asia  Holdings, Inc.  and San Miguel  Corporation  in connection
with the Company’s purchase of Coca-Cola  Bottlers Philippines, Inc., dated December 23,  2006  — incorporated
herein by reference  to Exhibit 99.2 to the  Company’s  Current  Report  on Form 8-K  filed on  December  29, 2006.

Offer Letter, dated July  20, 2007, from the Company  to  Joseph V.  Tripodi,  including Agreement  on Confidentiality,
Non-Competition and Non-Solicitation, dated July 20,  2007  — incorporated  herein  by  reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q  for the  quarter ended  September  28, 2007.*

Agreement between the Company and  Joseph V.  Tripodi, dated  December  15, 2008  —  incorporated  herein  by
reference to Exhibit 10.47.2 to the Company’s  Annual Report on  Form  10-K  for  the  year  ended December  31, 2008.*

Letter, dated July  17, 2008, to Muhtar Kent  —  incorporated  herein  by  reference  to  Exhibit  10.1 to the  Company’s
Current Report on Form 8-K filed July 21,  2008.*

Separation  Agreement between the Company and Robert  Leechman, dated February 24,  2009,  including  form of Full
and  Complete Release and Agreement on Competition,  Trade Secrets and Confidentiality —  incorporated  herein by
reference to Exhibit 10.9 to the Company’s  Quarterly  Report on  Form  10-Q  for  the  quarter  ended April  3, 2009.*

Separation  Agreement between the Company and Cynthia  McCague, dated June 22,  2009 (effective  as of July 22,
2009), including form of Full and Complete  Release and Agreement on  Competition,  Trade  Secrets and
Confidentiality and summary of anticipated  consulting agreement  — incorporated herein by reference  to  Exhibit 10.1
to the Company’s Quarterly Report on Form 10-Q  for the quarter  ended  October 2,  2009.*

Letter of Understanding between  the Company and  Ceree Eberly, dated October 26,  2009,  including  Agreement  on
Confidentiality, Non-Competition and Non-Solicitation,  dated  November  1, 2009  — incorporated herein by reference
to Exhibit 10.47  to the Company’s Annual Report on  Form 10-K  for  the year ended  December  31,  2009.*

The Coca-Cola Export Corporation Overseas  Retirement Plan, as  amended and restated, effective October 1, 2007  —
incorporated herein  by reference to Exhibit 10.55  to  the  Company’s Annual Report on  Form  10-K for  the year  ended
December 31, 2008.*

164

Exhibit No.

10.34.2

10.34.3

10.34.4

10.35.1

10.35.2

10.35.3

10.36

10.37

10.38

10.39

10.40

10.41

10.42

10.43

10.44.1

10.44.2

10.44.3

10.44.4

10.44.5

Amendment Number One to The Coca-Cola Export  Corporation Overseas  Retirement  Plan,  as Amended and
Restated Effective October 1, 2007, dated  September  29,  2011 —  incorporated herein by reference  to  Exhibit  10.34.2
to the Company’s Annual Report on  Form  10-K  for the year  ended  December 31,  2011.*

Amendment Number Two to The Coca-Cola Export  Corporation Overseas  Retirement  Plan,  as  Amended and
Restated Effective October 1, 2007, dated  November 14, 2011  —  incorporated  herein  by  reference  to  Exhibit 10.34.3
to the Company’s Annual Report on  Form  10-K  for the year  ended  December 31,  2011.*

Amendment Number Three to The  Coca-Cola Export Corporation  Overseas Retirement Plan, as  Amended and
Restated Effective October 1, 2007, dated  September  27,  2012 —  incorporated herein by reference  to  Exhibit  10.11 to
the Company’s Quarterly Report on Form  10-Q  filed  on September 28,  2012.*

The Coca-Cola Export Corporation International  Thrift Plan, as  amended  and restated, effective  January  1,  2011 —
incorporated herein  by reference to Exhibit 10.8  to  the  Company’s Quarterly  Report  on  Form  10-Q  for  the  quarter
ended April 1, 2011.*

Amendment Number One to The Coca-Cola Export  Corporation International  Thrift  Plan,  as Amended  and
Restated, Effective January 1, 2011, dated September 20,  2011  —  incorporated  herein  by  reference to Exhibit 10.35.2
to the Company’s Annual Report on  Form  10-K  for the year  ended  December 31,  2011.*

Amendment Number Two to The Coca-Cola Export  Corporation International  Thrift  Plan,  as Amended and  Restated
Effective January 1, 2011, dated September 27, 2012  — incorporated  herein by reference to Exhibit 10.10  to  the
Company’s Quarterly Report on Form 10-Q  filed  on  September 28, 2012.*

Letter Agreement,  dated as of  June  7, 2010, between  The  Coca-Cola Company  and  Dr  Pepper  Seven-Up, Inc.  —
incorporated herein  by reference to Exhibit 10.1  to  the  Company’s Current  Report  on  Form  8-K  filed  on  June 7,
2010.

[RESERVED]

Coca-Cola Enterprises Inc. Stock Deferral Plan  — incorporated  herein  by  reference to Exhibit 99.1  to  the Company’s
Registration Statement  on Form S-3 (Registration  No.  333-169724) filed  on October  1,  2010.*

Coca-Cola Enterprises Inc. 1997 Stock  Option  Plan —  incorporated  herein  by  reference to Exhibit 99.1  to the
Company’s Registration Statement on  Form S-8 (Registration No. 333-169722) filed  on October 1,  2010.*

Coca-Cola Enterprises Inc. 1999 Stock  Option  Plan —  incorporated  herein  by  reference to Exhibit 99.2  to the
Company’s Registration Statement on  Form S-8 (Registration No. 333-169722) filed  on October 1,  2010.*

Coca-Cola Enterprises Inc. 2001 Restricted Stock Award Plan  — incorporated  herein  by  reference  to  Exhibit  99.3 to
the Company’s Registration Statement on Form  S-8  (Registration  No.  333-169722) filed  on  October 1,  2010.*

Coca-Cola Enterprises Inc. 2001 Stock  Option  Plan —  incorporated  herein  by  reference to Exhibit 99.4  to the
Company’s Registration Statement on  Form S-8 (Registration No. 333-169722) filed  on October 1,  2010.*

Coca-Cola Enterprises Inc. 2004 Stock  Award  Plan  — incorporated  herein  by  reference  to  Exhibit  99.5 to  the
Company’s Registration Statement on  Form S-8 (Registration No. 333-169722) filed  on October 1,  2010.*

Coca-Cola Enterprises Inc. 2007 Incentive Award  Plan —  incorporated  herein  by  reference to Exhibit 99.6  to  the
Company’s Registration Statement on  Form S-8 (Registration No. 333-169722) filed  on October 1,  2010.*

Form of 2007 Stock Option Agreement (Senior  Officers) under the  Coca-Cola Enterprises  Inc. 2007  Incentive  Award
Plan —  incorporated herein by reference  to  Exhibit 10.32  to  Coca-Cola Refreshments USA,  Inc.’s (formerly known  as
Coca-Cola Enterprises Inc.) Annual Report on  Form 10-K for  the  year ended December  31, 2007.*

Form of Stock Option Agreement (Chief  Executive  Officer and  Senior  Officers)  under the Coca-Cola Enterprises Inc.
2007 Incentive Award Plan for Awards  after  October 29,  2008  —  incorporated herein by reference  to  Exhibit 10.16.4
to Coca-Cola Refreshments  USA, Inc.’s (formerly known  as  Coca-Cola  Enterprises  Inc.)  Annual  Report  on
Form 10-K for the year ended December 31,  2008.*

Form of 2007 Restricted Stock Unit Agreement (Senior  Officers) under  the Coca-Cola  Enterprises  Inc.  2007 Incentive
Award Plan — incorporated herein by reference  to  Exhibit  10.16.7 to Coca-Cola  Refreshments  USA,  Inc.’s (formerly
known as Coca-Cola Enterprises Inc.) Annual Report on Form  10-K for the year  ended December  31, 2008.*

Form of 2007 Performance Share Unit  Agreement  (Senior  Officers)  under  the  Coca-Cola Enterprises Inc.  2007
Incentive Award Plan — incorporated  herein by reference to Exhibit 10.16.10  to  Coca-Cola Refreshments  USA, Inc.’s
(formerly known as Coca-Cola Enterprises  Inc.) Annual Report on  Form 10-K for  the year ended  December  31,
2008.*

165

Exhibit No.

10.44.6

10.45.1

10.45.2

10.45.3

10.45.4

10.45.5

10.46.1

10.46.2

10.46.3

10.47

10.48.1

10.48.2

10.48.3

10.48.4

10.48.5

10.49

10.50.1

Form of Performance Share Unit  Agreement  (Chief  Executive  Officer and  Senior Officers)  under  the  Coca-Cola
Enterprises Inc. 2007 Incentive Award  Plan  for  Awards after October 29, 2008  —  incorporated herein by reference to
Exhibit 10.16.12 to  Coca-Cola Refreshments  USA, Inc.’s  (formerly known  as Coca-Cola  Enterprises  Inc.)  Annual
Report on Form 10-K for the year ended  December 31,  2008.*
Coca-Cola Refreshments  USA,  Inc. Supplemental  Matched  Employee  Savings  and  Investment Plan (Amended  and
Restated Effective January 1, 2010) — incorporated  herein by reference to Exhibit 10.2  to  Coca-Cola Refreshments
USA, Inc.’s (formerly known as Coca-Cola Enterprises Inc.) Annual Report  on Form  10-K  for  the  year  ended
December 31, 2009.*
First Amendment to the Coca-Cola Refreshments  USA,  Inc. Supplemental Matched Employee Savings  and
Investment Plan (Amended and Restated  Effective  January  1,  2010),  dated  September 24,  2010  — incorporated
herein by reference  to Exhibit 10.45.2 to the Company’s  Annual Report on Form  10-K  for the  year  ended
December 31, 2010.*
Second Amendment to the Coca-Cola Refreshments  USA,  Inc. Supplemental Matched Employee  Savings and
Investment Plan (Amended and Restated  Effective  January  1,  2010),  dated  November 3,  2010  — incorporated herein
by reference to Exhibit 10.45.3 to the Company’s  Annual Report on  Form  10-K  for  the  year  ended December  31,
2010.*
Third Amendment to the Coca-Cola Refreshments  USA, Inc. Supplemental Matched Employee Savings  and
Investment Plan, Effective January 1, 2010, dated  February  15,  2011 —  incorporated herein by reference  to
Exhibit 10.45.4 to  the Company’s Annual Report on  Form 10-K  for  the year ended  December  31,  2011.*
Fourth Amendment to the Coca-Cola  Refreshments  USA, Inc.  Supplemental  Matched  Employee  Savings  and
Investment Plan, effective December 31,  2011, dated  December 14,  2011  — incorporated herein by reference to
Exhibit 10.45.5 to  the Company’s Annual Report on  Form 10-K  for  the year ended  December  31,  2011.*
Coca-Cola Refreshments  Executive Pension Plan,  dated  December  13, 2010  (Amended and Restated  Effective
January 1, 2011) — incorporated herein by  reference  to  Exhibit 10.46  to  the  Company’s Annual Report  on  Form 10-K
for the year ended December 31, 2010.*
Amendment Number One to the Coca-Cola  Refreshments  Executive Pension Plan (Amended  and  Restated Effective
January 1, 2011), dated as of  July 14,  2011  — incorporated herein  by  reference to Exhibit 10.1  to  the  Company’s
Quarterly Report on Form 10-Q for the  quarter  ended  September  30,  2011.*
Amendment Number Two to the Coca-Cola  Refreshments Executive Pension Plan, effective December  31, 2011, dated
December 14, 2011  — incorporated herein by  reference  to  Exhibit  10.46.3 to the  Company’s  Annual  Report on
Form 10-K for the year ended December 31,  2011.*
Summary Plan Description for  Coca-Cola  Refreshments  USA,  Inc.  Executive Long-Term  Disability Plan —
incorporated by reference to Exhibit 10.18  of Coca-Cola  Refreshments  USA,  Inc.’s (formerly known as  Coca-Cola
Enterprises Inc.) Annual Report on Form  10-K for  the  year  ended December 31,  2006.*
Coca-Cola Refreshments  USA,  Inc. Executive  Severance  Plan  (Amended  and Restated Effective  December 31,
2008) — incorporated herein by reference to Exhibit  10.5.4  to  Coca-Cola  Refreshments  USA,  Inc.’s  (formerly known
as Coca-Cola Enterprises Inc.) Annual Report on  Form  10-K  for the year ended  December 31,  2008.*
Form Agreement in connection with the Coca-Cola Refreshments USA,  Inc. Executive  Severance Plan (Amended and
Restated Effective September  25, 2008) — incorporated herein  by  reference to Exhibit 10.5.5  to  Coca-Cola
Refreshments USA, Inc.’s (formerly known as  Coca-Cola Enterprises  Inc.)  Annual  Report  on  Form  10-K  for  the year
ended December 31, 2008.*
First Amendment to the Coca-Cola Refreshments  USA,  Inc. Executive  Severance Plan (Amended  and  Restated
Effective December 31, 2008), dated  as of November  3,  2010 —  incorporated herein by reference  to  Exhibit 10.48.2
to the Company’s Annual Report on  Form  10-K  for the year  ended  December 31,  2010.*
Amendment Number Two to the Coca-Cola  Refreshments USA, Inc.  Executive  Severance  Plan  (Amended and
Restated Effective December 31, 2008), dated as of  July  14, 2011  —  incorporated  herein  by  reference to Exhibit 10.2
to the Company’s Quarterly Report on Form 10-Q  for the quarter  ended  September 30,  2011.*
Amendment Number Three to the Coca-Cola  Refreshments  Executive  Severance  Plan, dated  September 24,  2012 —
incorporated herein  by reference to Exhibit 10.12  to  the  Company’s Quarterly  Report  on  Form  10-Q  filed on
September 28, 2012.*
Amendment to certain Coca-Cola Refreshments USA, Inc.’s (formerly  known  as Coca-Cola Enterprises  Inc.)
Employee Benefit Plans and Equity Plans, effective  December  6, 2010  —  incorporated  herein  by  reference to
Exhibit 10.49 to the Company’s Annual Report on  Form 10-K for the  year  ended December  31, 2010.*
Offer Letter, dated October 21, 2010, from  the Company  to Steven A.  Cahillane,  including Agreement  on
Confidentiality, Non-Competition and Non-Solicitation,  dated  November  10, 2010  — incorporated herein by reference
to Exhibit 10.50  to the Company’s Annual Report on  Form 10-K  for  the year ended  December  31,  2010.*

166

Exhibit No.

10.50.2

10.51

10.52

10.53

10.54

10.55

10.56

10.57.1

10.57.2

10.58

10.59.1

10.59.2

10.59.3

10.60.1

10.60.2

10.60.3

12.1

18.1

21.1

23.1

24.1

31.1

31.2

32.1

Letter, dated September 11, 2012,  from the Company to Steven A.  Cahillane  — incorporated  herein  by  reference  to
Exhibit 10.1 to the Company’s Current  Report on  Form 8-K filed  on  September 14,  2012.*

Offer Letter, dated January  5, 2011, from  the Company  to  Guy  Wollaert,  including  Agreement  on  Confidentiality,
Non-Competition and Non-Solicitation, dated June  23,  2008 —  incorporated  herein  by  reference  to  Exhibit  10.9 to
the Company’s Quarterly Report on Form  10-Q  for the  quarter  ended  April  1,  2011.*

Letter, dated September 11, 2012,  from the Company to Ahmet  Bozer  — incorporated  herein  by  reference to
Exhibit 10.2 to the Company’s Current  Report on  Form 8-K filed  on  September 14,  2012.*

Letter, dated September 11, 2012,  from the Company to Brian  Smith —  incorporated  herein  by  reference to
Exhibit 10.5 to the Company’s Current  Report on  Form 8-K filed  on  September 14,  2012.*

Letter, dated September 11, 2012,  from the Company to J.  Alexander  Douglas, Jr.  — incorporated herein by
reference to Exhibit 10.6 to the Company’s  Current Report on  Form  8-K filed  on  September  14, 2012.*

Letter, dated September 11, 2012,  from the Company to Brian  Kelley —  incorporated  herein  by  reference to
Exhibit 10.7 to the Company’s Current  Report on  Form 8-K filed  on  September 14,  2012.*

Letter, dated September 11, 2012,  from the Company to Nathan  Kalumbu  —  incorporated herein by reference to
Exhibit 10.8 to the Company’s Current  Report on  Form 8-K filed  on  September 14,  2012.*

Letter, dated September 11, 2012,  from the Company to James  Quincey  — incorporated  herein  by  reference to
Exhibit 10.9 to the Company’s Current  Report on  Form 8-K filed  on  September 14,  2012.*

Service Agreement  between Beverage  Services Limited  and James  Robert  Quincey,  dated  November  14,  2012.*

Letter, dated December 12,  2012, from the  Company  to  Glen  Walter,  including  Agreement  on  Confidentiality,
Non-Competition and Non-Solicitation, dated December 14,  2012.*

Coca-Cola Refreshments  Supplemental Pension Plan  (Amended  and  Restated Effective  January  1, 2011), dated
December 13, 2010  — incorporated herein by  reference  to  Exhibit  10.7 to the  Company’s  Quarterly  Report  on
Form 10-Q for the quarter ended March 30,  2012.*

Amendment Number One to the Coca-Cola  Refreshments  Supplemental  Pension  Plan,  dated  December  14,  2011 —
incorporated herein  by reference to Exhibit 10.8  to  the  Company’s Quarterly  Report  on  Form  10-Q  for  the  quarter
ended March 30, 2012.*

Amendment Two  to the  Coca-Cola Refreshments  Supplemental  Pension Plan,  dated December  6, 2012.*

Coca-Cola Refreshments  Severance  Pay Plan  for Exempt  Employees, effective  as  of  January 1,  2012.*

Amendment One to the  Coca-Cola Refreshments Severance  Pay  Plan  for  Exempt Employees, effective January 1,
2012, dated May 24, 2012.*

Amendment Two  to the  Coca-Cola Refreshments  Severance  Pay Plan for  Exempt Employees, dated  December 6,
2012.*

Computation of Ratios of Earnings to Fixed Charges for  the  years  ended December  31, 2012,  2011,  2010, 2009  and
2008.

Preferability Letter  from Independent  Registered Public  Accounting  Firm  —  incorporated  herein  by  reference  to
Exhibit 18.1 to the Company’s Quarterly Report on  Form 10-Q for the  quarter  ended March 30,  2012.

List of  subsidiaries of the Company as of  December  31,  2012.

Consent of Independent Registered Public Accounting Firm.

Powers of Attorney of Officers and  Directors signing this  report.

Rule 13a-14(a)/15d-14(a) Certification, executed  by  Muhtar Kent, Chairman of the  Board of Directors,  Chief
Executive Officer and President of The  Coca-Cola  Company.

Rule 13a-14(a)/15d-14(a) Certification, executed  by  Gary P. Fayard, Executive  Vice  President  and  Chief  Financial
Officer of The Coca-Cola Company.

Certifications required by Rule  13a-14(b)  or Rule  15d-14(b) and Section  1350  of Chapter  63 of  Title  18  of the
United States Code (18 U.S.C. 1350),  executed by Muhtar Kent, Chairman  of the Board  of  Directors,  Chief Executive
Officer and President of The  Coca-Cola  Company  and  by  Gary P. Fayard,  Executive Vice President and  Chief
Financial Officer of The Coca-Cola Company.

167

Exhibit No.

101

The following financial information  from  The Coca-Cola  Company’s  Annual  Report  on Form 10-K  for  the year  ended
December 31, 2012,  formatted  in XBRL (eXtensible Business  Reporting  Language): (i)  Consolidated  Statements of
Income for the years  ended December 31, 2012,  2011  and  2010, (ii)  Consolidated  Statements of Comprehensive
Income for the years  ended December 31, 2012,  2011  and  2010, (iii)  Consolidated  Balance  Sheets  as of December 31,
2012 and 2011, (iv) Consolidated Statements of  Cash Flows for  the  years  ended December  31, 2012,  2011 and 2010,
(v) Consolidated Statements of Shareowners’ Equity for  the  years  ended December  31, 2012,  2011  and  2010 and
(vi) the Notes to Consolidated Financial  Statements.

* Management contracts and compensatory plans and arrangements required to be filed as exhibits pursuant to Item 15(b) of this report.

168

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused  this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

THE COCA-COLA COMPANY

(Registrant)

By: /s/ MUHTAR KENT
Muhtar Kent
Chairman of the Board of Directors,
Chief Executive Officer and President

Date: February 27, 2013

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following  persons
on behalf of the Registrant and in the capacities and on the dates indicated.

/s/ MUHTAR KENT

Muhtar Kent
Chairman of the Board of Directors,
Chief Executive Officer,
President and a Director
(Principal Executive Officer)

February 27, 2013

/s/ GARY P. FAYARD

Richard M. Daley
Director

February 27, 2013

Gary P. Fayard
Executive Vice President and Chief Financial Officer
(Principal Financial Officer)

Barry Diller
Director

February 27, 2013

February 27, 2013

/s/ KATHY N. WALLER

Kathy N. Waller
Vice President and Controller
(Principal Accounting Officer)

February 27, 2013

*

*

*

Herbert A. Allen
Director

February 27, 2013

Ronald W. Allen
Director

February 27, 2013

Howard G. Buffett
Director

February 27, 2013

Evan G. Greenberg
Director

February 27, 2013

Alexis M. Herman
Director

February 27, 2013

Donald R. Keough
Director

February 27, 2013

Robert A. Kotick
Director

February 27, 2013

169

*

*

*

*

*

*

*

*

*

*

Maria  Elena Lagomasino
Director

February 27, 2013

Donald F. McHenry
Director

February 27, 2013

Sam Nunn
Director

February 27, 2013

James  D. Robinson III
Director

February 27, 2013

*By: /s/ GLORIA K. BOWDEN
Gloria K. Bowden
Attorney-in-fact

February 27, 2013

*

*

*

Peter V. Ueberroth
Director

February 27, 2013

Jacob  Wallenberg
Director

February 27, 2013

James B. Williams
Director

February 27, 2013

170

CERTIFICATIONS

EXHIBIT 31.1

I, Muhtar Kent, Chairman of the Board of Directors, Chief Executive Officer and President of The Coca-Cola Company,  certify
that:

1.

I have reviewed this annual report on Form 10-K of The Coca-Cola Company;

2. Based on my  knowledge, this report does not contain any untrue statement of a material fact or omit to state a  material

fact necessary to make the statements made, in light of the circumstances under which such statements were made,  not
misleading with respect to the period covered by this report;

3. Based on my  knowledge, the financial statements, and other financial information included in this report, fairly  present
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and  for,  the
periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting  (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be  designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this  report
is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting  to  be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting  and
the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report  our

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period  covered by
this  report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred  during
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal  control

over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors  (or
persons  performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize  and
report financial information; and

(b) Any fraud, whether or not material,  that involves management or other employees who have a significant  role  in  the

registrant’s internal control over financial reporting.

Date: February 27, 2013

/s/ MUHTAR KENT

Muhtar Kent
Chairman of the Board of Directors, Chief Executive  Officer
and President

EXHIBIT 31.2

I, Gary P. Fayard, Executive Vice President and Chief Financial Officer of The Coca-Cola Company, certify that:

1.

I have reviewed this annual report on Form 10-K of The Coca-Cola Company;

CERTIFICATIONS

2. Based on my  knowledge, this report does not contain any untrue statement of a material fact or omit to state a  material

fact necessary to make the statements made, in light of the circumstances under which such statements were made,  not
misleading with respect to the period covered by this report;

3. Based on my  knowledge, the financial statements, and other financial information included in this report, fairly  present
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and  for,  the
periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting  (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be  designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated
subsidiaries, is made known to us by others within those entities, particularly during the period in which this  report
is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting  to  be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting  and
the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report  our

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period  covered by
this  report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred  during
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal  control

over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors  (or
persons  performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize  and
report financial information; and

(b) Any fraud, whether or not material,  that involves management or other employees who have a significant  role  in  the

registrant’s internal control over financial reporting.

Date: February 27, 2013

/s/ GARY P. FAYARD

Gary P. Fayard
Executive Vice President and Chief Financial Officer

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION  1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF  2002

EXHIBIT 32.1

In  connection with the annual report of The Coca-Cola Company (the ‘‘Company’’) on Form 10-K for the period ended
December 31, 2012 (the ‘‘Report’’), I, Muhtar Kent, Chairman of the Board of Directors, Chief Executive Officer and President  of
the Company and I, Gary P. Fayard, Executive Vice President and Chief Financial Officer of the Company, each certify,  pursuant
to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) to my knowledge, the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities  Exchange

Act of 1934; and

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results  of

operations of the Company.

/s/ MUHTAR KENT

Muhtar Kent
Chairman of the Board of Directors, Chief Executive  Officer
and President

February 27, 2013

/s/ GARY P. FAYARD

Gary P. Fayard
Executive Vice President and Chief Financial Officer

February 27, 2013

Printed on Recycled Paper
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