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The Coca-Cola Company

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FY2013 Annual Report · The Coca-Cola Company
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UNITED  STATES
SECURITIES  AND  EXCHANGE  COMMISSION
Washington,  D.C.  20549
FORM  10-K

(cid:1) ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES

EXCHANGE  ACT  OF  1934

(cid:2) TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES

EXCHANGE  ACT  OF  1934

For  the  fiscal  year  ended  December  31,  2013
OR

For  the  transition  period  from 

  to 

Commission  File  No.  001-02217

20FEB200902055832
(Exact  name  of  Registrant  as  specified  in  its  charter)

DELAWARE
(State  or  other  jurisdiction  of
incorporation  or  organization)
One  Coca-Cola  Plaza
Atlanta,  Georgia
(Address  of  principal  executive  offices)

58-0628465
(IRS  Employer
Identification  No.)

30313
(Zip  Code)

Registrant’s  telephone  number,  including  area  code:  (404)  676-2121
Securities  registered  pursuant  to  Section  12(b)  of  the  Act:

Title  of  each  class

Name  of  each  exchange  on  which  registered

COMMON  STOCK,  $0.25  PAR  VALUE

NEW  YORK  STOCK  EXCHANGE

Securities  registered  pursuant  to  Section  12(g)  of  the  Act:  None

Indicate  by  check  mark  if  the  Registrant  is  a  well-known  seasoned  issuer,  as  defined  in  Rule  405  of  the  Securities  Act.
Yes (cid:1) No (cid:2)
Indicate  by  check  mark  if  the  Registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15(d)  of  the
Exchange  Act.  Yes (cid:2) No (cid:1)
Indicate  by  check  mark  whether  the  Registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the
Securities  Exchange  Act  of  1934  during  the  preceding  12  months  and  (2)  has  been  subject  to  such  filing  requirements  for  the
past  90  days.  Yes (cid:1) No (cid:2)
Indicate  by  check  mark  whether  the  Registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every
Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§  232.405  of  this  chapter)
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  Registrant  was  required  to  submit  and  post  such  files).
Yes (cid:1) No (cid:2)
Indicate  by  check  mark  if  disclosure  of  delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K  (§  229.405  of  this  chapter)  is
not  contained  herein,  and  will  not  be  contained,  to  the  best  of  Registrant’s  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in  Part  III  of  this  Form  10-K  or  any  amendment  to  this  Form  10-K. (cid:2)
Indicate  by  check  mark  whether  the  Registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  a
smaller  reporting  company.  See  the  definitions  of  ‘‘large  accelerated  filer,’’  ‘‘accelerated  filer’’  and  ‘‘smaller  reporting
company’’  in  Rule  12b-2  of  the  Exchange  Act.  (Check  one):

Large  accelerated  filer (cid:1)

Accelerated  filer  (cid:2)

Non-accelerated  filer  (cid:2)

Smaller  reporting  company (cid:2)

(Do  not  check  if  a  smaller  reporting  company)

Indicate  by  check  mark  if  the  Registrant  is  a  shell  company  (as  defined  in  Rule  12b-2  of  the  Exchange  Act).  Yes (cid:2) No (cid:1)
The  aggregate  market  value  of  the  common  equity  held  by  non-affiliates  of  the  Registrant  (assuming  for  these  purposes,  but
without  conceding,  that  all  executive  officers  and  Directors  are  ‘‘affiliates’’  of  the  Registrant)  as  of  June  28,  2013,  the  last
business  day  of  the  Registrant’s  most  recently  completed  second  fiscal  quarter,  was  $176,841,594,528  (based  on  the  closing  sale
price  of  the  Registrant’s  Common  Stock  on  that  date  as  reported  on  the  New  York  Stock  Exchange).
The  number  of  shares  outstanding  of  the  Registrant’s  Common  Stock  as  of  February  24,  2014,  was  4,405,893,150.

Portions  of  the  Company’s  Proxy  Statement  for  the  Annual  Meeting  of  Shareowners  to  be  held  on  April  23,  2014,  are
incorporated  by  reference  in  Part  III.

DOCUMENTS  INCORPORATED  BY  REFERENCE

Forward-Looking  Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

Page

Table  of  Contents

Part  I

Item  1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  1A. Risk  Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  1B. Unresolved  Staff  Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  2.
Legal  Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  3.
Mine  Safety  Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  4.
Executive  Officers  of  the  Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  X.

Part  II

Item  5.

Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and

Issuer  Purchases  of  Equity  Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected  Financial  Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  6.
Item  7.
Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations . . . . . . . . . . . . . . . .
Item  7A. Quantitative  and  Qualitative  Disclosures  About  Market  Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial  Statements  and  Supplementary  Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  8.
Item  9.
Changes  in  and  Disagreements  with  Accountants  on  Accounting  and  Financial  Disclosure . . . . . . . . . . . . . . . .
Item  9A. Controls  and  Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  9B. Other  Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part  III

Item  10. Directors,  Executive  Officers  and  Corporate  Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive  Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item  11.
Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and
Item  12.

Related  Stockholder  Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain  Relationships  and  Related  Transactions,  and  Director  Independence . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal  Accountant  Fees  and  Services

1
11
20
20
21
22
23

26
29
29
71
73
143
143
143

143
143

143
144
144

Exhibits  and  Financial  Statement  Schedules
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

144
153

Item  13.
Item  14.

Part  IV

Item  15.

FORWARD-LOOKING  STATEMENTS

This  report  contains  information  that  may  constitute  ‘‘forward-looking  statements.’’  Generally,  the  words  ‘‘believe,’’  ‘‘expect,’’  ‘‘intend,’’
‘‘estimate,’’  ‘‘anticipate,’’  ‘‘project,’’  ‘‘will’’  and  similar  expressions  identify  forward-looking  statements,  which  generally  are  not  historical
in  nature.  However,  the  absence  of  these  words  or  similar  expressions  does  not  mean  that  a  statement  is  not  forward-looking.  All
statements  that  address  operating  performance,  events  or  developments  that  we  expect  or  anticipate  will  occur  in  the  future  —  including
statements  relating  to  volume  growth,  share  of  sales  and  earnings  per  share  growth,  and  statements  expressing  general  views  about  future
operating  results  —  are  forward-looking  statements.  Management  believes  that  these  forward-looking  statements  are  reasonable  as  and
when  made.  However,  caution  should  be  taken  not  to  place  undue  reliance  on  any  such  forward-looking  statements  because  such
statements  speak  only  as  of  the  date  when  made.  Our  Company  undertakes  no  obligation  to  publicly  update  or  revise  any  forward-
looking  statements,  whether  as  a  result  of  new  information,  future  events  or  otherwise,  except  as  required  by  law.  In  addition,  forward-
looking  statements  are  subject  to  certain  risks  and  uncertainties  that  could  cause  actual  results  to  differ  materially  from  our  Company’s
historical  experience  and  our  present  expectations  or  projections.  These  risks  and  uncertainties  include,  but  are  not  limited  to,  those
described  in  Part  I,  ‘‘Item  1A.  Risk  Factors’’  and  elsewhere  in  this  report  and  those  described  from  time  to  time  in  our  future  reports
filed  with  the  Securities  and  Exchange  Commission.

ITEM  1. BUSINESS

PART I

In  this  report,  the  terms  ‘‘The  Coca-Cola  Company,’’  ‘‘Company,’’  ‘‘we,’’  ‘‘us’’  and  ‘‘our’’  mean  The  Coca-Cola  Company  and  all
entities  included  in  our  consolidated  financial  statements.

General

The  Coca-Cola  Company  is  the  world’s  largest  beverage  company.  We  own  or  license  and  market  more  than  500  nonalcoholic
beverage  brands,  primarily  sparkling  beverages  but  also  a  variety  of  still  beverages  such  as  waters,  enhanced  waters,  juices  and
juice  drinks,  ready-to-drink  teas  and  coffees,  and  energy  and  sports  drinks.  We  own  and  market  four  of  the  world’s  top  five
nonalcoholic  sparkling  beverage  brands:  Coca-Cola,  Diet  Coke,  Fanta  and  Sprite.  Finished  beverage  products  bearing  our
trademarks,  sold  in  the  United  States  since  1886,  are  now  sold  in  more  than  200  countries.

We  make  our  branded  beverage  products  available  to  consumers  throughout  the  world  through  our  network  of  Company-owned
or  -controlled  bottling  and  distribution  operations  as  well  as  independent  bottling  partners,  distributors,  wholesalers  and
retailers  —  the  world’s  largest  beverage  distribution  system.  Beverages  bearing  trademarks  owned  by  or  licensed  to  us  account  for
1.9  billion  of  the  approximately  57  billion  beverage  servings  of  all  types  consumed  worldwide  every  day.

We  believe  our  success  depends  on  our  ability  to  connect  with  consumers  by  providing  them  with  a  wide  variety  of  options  to
meet  their  desires,  needs  and  lifestyles.  Our  success  further  depends  on  the  ability  of  our  people  to  execute  effectively,  every  day.

Our  goal  is  to  use  our  Company’s  assets  —  our  brands,  financial  strength,  unrivaled  distribution  system,  global  reach,  and  the
talent  and  strong  commitment  of  our  management  and  associates  —  to  become  more  competitive  and  to  accelerate  growth  in  a
manner  that  creates  value  for  our  shareowners.

We  were  incorporated  in  September  1919  under  the  laws  of  the  State  of  Delaware  and  succeeded  to  the  business  of  a  Georgia
corporation  with  the  same  name  that  had  been  organized  in  1892.

1

Acquisition  of  Coca-Cola  Enterprises  Inc.’s  Former  North  America  Business  and  Related  Transactions

On  October  2,  2010,  we  acquired  the  former  North  America  business  of  Coca-Cola  Enterprises  Inc.  (‘‘CCE’’),  one  of  our  major
bottlers,  consisting  of  CCE’s  production,  sales  and  distribution  operations  in  the  United  States,  Canada,  the  British  Virgin  Islands,
the  United  States  Virgin  Islands  and  the  Cayman  Islands,  and  a  substantial  majority  of  CCE’s  corporate  segment.  CCE
shareowners  other  than  the  Company  exchanged  their  CCE  common  stock  for  common  stock  in  a  new  entity  named  Coca-Cola
Enterprises,  Inc.  (‘‘New  CCE’’),  which,  after  the  closing  of  the  transaction,  continued  to  hold  the  European  operations  that  had
been  held  by  CCE  prior  to  the  acquisition.  The  Company  does  not  have  any  ownership  interest  in  New  CCE.  Upon  completion  of
the  CCE  transaction,  we  combined  the  management  of  the  acquired  North  America  business  with  the  management  of  our  existing
foodservice  business;  Minute  Maid  and  Odwalla  juice  businesses;  North  America  supply  chain  operations;  and  Company-owned
bottling  operations  in  Philadelphia,  Pennsylvania,  into  a  unified  bottling  and  customer  service  organization  called  Coca-Cola
Refreshments  (‘‘CCR’’).  In  addition,  we  reshaped  our  remaining  Coca-Cola  North  America  operations  into  an  organization  that
primarily  provides  franchise  leadership  and  consumer  marketing  and  innovation  for  the  North  American  market.  As  a  result  of  the
transaction  and  related  reorganization,  our  North  American  businesses  operate  as  aligned  and  agile  organizations  with  distinct
capabilities,  responsibilities  and  strengths.

In  contemplation  of  the  closing  of  our  acquisition  of  CCE’s  former  North  America  business,  we  reached  an  agreement  with
Dr  Pepper  Snapple  Group,  Inc.  (‘‘DPSG’’)  to  distribute  certain  DPSG  brands  in  territories  where  DPSG  brands  had  been
distributed  by  CCE  prior  to  the  CCE  transaction.  Under  the  terms  of  our  agreement  with  DPSG,  concurrently  with  the  closing  of
the  CCE  transaction,  we  entered  into  license  agreements  with  DPSG  to  distribute  Dr  Pepper  trademark  brands  in  the  United
States,  Canada  Dry  in  the  Northeastern  United  States,  and  Canada  Dry  and  C’  Plus  in  Canada,  and  we  made  a  net  one-time  cash
payment  of  $715  million  to  DPSG.  Under  the  license  agreements,  the  Company  agreed  to  meet  certain  performance  obligations  to
distribute  DPSG  products  in  retail  and  foodservice  accounts  and  vending  machines.  The  license  agreements  have  initial  terms  of
20  years,  with  automatic  20-year  renewal  periods  unless  otherwise  terminated  under  the  terms  of  the  agreements.  The  license
agreements  replaced  agreements  between  DPSG  and  CCE  existing  immediately  prior  to  the  completion  of  the  CCE  transaction.
In  addition,  we  entered  into  an  agreement  with  DPSG  to  include  Dr  Pepper  and  Diet  Dr  Pepper  in  our  Coca-Cola  Freestyle
fountain  dispensers  in  certain  outlets  throughout  the  United  States.  The  Coca-Cola  Freestyle  agreement  has  a  term  of  20  years.

On  October  2,  2010,  we  sold  all  of  our  ownership  interests  in  Coca-Cola  Drikker  AS  (the  ‘‘Norwegian  bottling  operation’’)  and
Coca-Cola  Drycker  Sverige  AB  (the  ‘‘Swedish  bottling  operation’’)  to  New  CCE  for  $0.9  billion  in  cash.

Operating  Segments

The  Company’s  operating  structure  is  the  basis  for  our  internal  financial  reporting.  As  of  December  31,  2013,  our  operating
structure  included  the  following  operating  segments,  the  first  six  of  which  are  sometimes  referred  to  as  ‘‘operating  groups’’  or
‘‘groups’’:

(cid:127) Eurasia  and  Africa

(cid:127) Europe

(cid:127) Latin  America

(cid:127) North  America

(cid:127) Pacific

(cid:127) Bottling  Investments

(cid:127) Corporate

Our  operating  structure  as  of  December  31,  2013,  reflected  changes  we  made,  effective  January  1,  2013,  when  we  transferred  our
India  and  South  West  Asia  business  unit  from  the  Eurasia  and  Africa  operating  segment  to  the  Pacific  operating  segment.  We
revised  previously  reported  operating  segment  information  to  conform  to  our  operating  structure  in  effect  as  of  December  31,
2013.  Effective  January  1,  2014,  we  changed  the  name  of  the  Pacific  operating  segment  to  Asia  Pacific.

Except  to  the  extent  that  differences  among  operating  segments  are  material  to  an  understanding  of  our  business  taken  as  a
whole,  the  description  of  our  business  in  this  report  is  presented  on  a  consolidated  basis.

For  financial  information  about  our  operating  segments  and  geographic  areas,  refer  to  Note  19  of  Notes  to  Consolidated  Financial
Statements  set  forth  in  Part  II,  ‘‘Item  8.  Financial  Statements  and  Supplementary  Data’’  of  this  report,  incorporated  herein  by
reference.  For  certain  risks  attendant  to  our  non-U.S.  operations,  refer  to  ‘‘Item  1A.  Risk  Factors’’  below.

2

Products  and  Brands

As  used  in  this  report:

(cid:127) ‘‘concentrates’’  means  flavoring  ingredients  and,  depending  on  the  product,  sweeteners  used  to  prepare  syrups  or  finished

beverages,  and  includes  powders  for  purified  water  products  such  as  Dasani;

(cid:127) ‘‘syrups’’  means  beverage  ingredients  produced  by  combining  concentrates  and,  depending  on  the  product,  sweeteners  and

added  water;

(cid:127) ‘‘fountain  syrups’’  means  syrups  that  are  sold  to  fountain  retailers,  such  as  restaurants  and  convenience  stores,  which  use

dispensing  equipment  to  mix  the  syrups  with  sparkling  or  still  water  at  the  time  of  purchase  to  produce  finished  beverages
that  are  served  in  cups  or  glasses  for  immediate  consumption;

(cid:127) ‘‘sparkling  beverages’’  means  nonalcoholic  ready-to-drink  beverages  with  carbonation,  including  carbonated  energy  drinks

and  carbonated  waters  and  flavored  waters;

(cid:127) ‘‘still  beverages’’  means  nonalcoholic  beverages  without  carbonation,  including  noncarbonated  waters,  flavored  waters  and
enhanced  waters,  noncarbonated  energy  drinks,  juices  and  juice  drinks,  ready-to-drink  teas  and  coffees,  and  sports  drinks;

(cid:127) ‘‘Company  Trademark  Beverages’’  means  beverages  bearing  our  trademarks  and  certain  other  beverage  products  bearing
trademarks  licensed  to  us  by  third  parties  for  which  we  provide  marketing  support  and  from  the  sale  of  which  we  derive
economic  benefit;  and

(cid:127) ‘‘Trademark  Coca-Cola  Beverages’’  or  ‘‘Trademark  Coca-Cola’’  means  beverages  bearing  the  trademark  Coca-Cola  or  any

trademark  that  includes  Coca-Cola  or  Coke  (that  is,  Coca-Cola,  Diet  Coke  and  Coca-Cola  Zero  and  all  their  variations  and
line  extensions,  including  Coca-Cola  Light,  caffeine  free  Diet  Coke,  Cherry  Coke,  etc.).  Likewise,  when  we  use  the
capitalized  word  ‘‘Trademark’’  together  with  the  name  of  one  of  our  other  beverage  products  (such  as  ‘‘Trademark  Fanta,’’
‘‘Trademark  Sprite’’  or  ‘‘Trademark  Simply’’),  we  mean  beverages  bearing  the  indicated  trademark  (that  is,  Fanta,  Sprite  or
Simply,  respectively)  and  all  its  variations  and  line  extensions  (such  that  ‘‘Trademark  Fanta’’  includes  Fanta  Orange,  Fanta
Zero  Orange,  Fanta  Apple,  etc.;  ‘‘Trademark  Sprite’’  includes  Sprite,  Diet  Sprite,  Sprite  Zero,  Sprite  Light,  etc.;  and
‘‘Trademark  Simply’’  includes  Simply  Orange,  Simply  Apple,  Simply  Grapefruit,  etc.).

Our  Company  markets,  manufactures  and  sells:

(cid:127) beverage  concentrates,  sometimes  referred  to  as  ‘‘beverage  bases,’’  and  syrups,  including  fountain  syrups  (we  refer  to  this

part  of  our  business  as  our  ‘‘concentrate  business’’  or  ‘‘concentrate  operations’’);  and

(cid:127) finished  sparkling  and  still  beverages  (we  refer  to  this  part  of  our  business  as  our  ‘‘finished  product  business’’  or  ‘‘finished

product  operations’’).

Generally,  finished  product  operations  generate  higher  net  operating  revenues  but  lower  gross  profit  margins  than  concentrate
operations.

In  our  concentrate  operations,  we  typically  generate  net  operating  revenues  by  selling  concentrates  and  syrups  to  authorized
bottling  and  canning  operations  (to  which  we  typically  refer  as  our  ‘‘bottlers’’  or  our  ‘‘bottling  partners’’).  Our  bottling  partners
either  combine  the  concentrates  with  sweeteners  (depending  on  the  product),  still  water  and/or  sparkling  water,  or  combine  the
syrups  with  sparkling  water  to  produce  finished  beverages.  The  finished  beverages  are  packaged  in  authorized  containers  —  such
as  cans  and  refillable  and  nonrefillable  glass  and  plastic  bottles  —  bearing  our  trademarks  or  trademarks  licensed  to  us  and  are
then  sold  to  retailers  directly  or,  in  some  cases,  through  wholesalers  or  other  bottlers.  Outside  the  United  States,  we  also  sell
concentrates  for  fountain  beverages  to  our  bottling  partners  who  are  typically  authorized  to  manufacture  fountain  syrups,  which
they  sell  to  fountain  retailers  such  as  restaurants  and  convenience  stores  which  use  the  fountain  syrups  to  produce  beverages  for
immediate  consumption,  or  to  authorized  fountain  wholesalers  who  in  turn  sell  and  distribute  the  fountain  syrups  to  fountain
retailers.

Our  finished  product  operations  consist  primarily  of  our  Company-owned  or  -controlled  bottling,  sales  and  distribution
operations,  including  CCR.  Our  Company-owned  or  -controlled  bottling,  sales  and  distribution  operations,  other  than  CCR,  are
included  in  our  Bottling  Investments  operating  segment.  CCR  is  included  in  our  North  America  operating  segment.  Our
finished  product  operations  generate  net  operating  revenues  by  selling  sparkling  beverages  and  a  variety  of  still  beverages,  such
as  juices  and  juice  drinks,  energy  and  sports  drinks,  ready-to-drink  teas  and  coffees,  and  certain  water  products,  to  retailers  or
to  distributors,  wholesalers  and  bottling  partners  who  distribute  them  to  retailers.  In  addition,  in  the  United  States,  we
manufacture  fountain  syrups  and  sell  them  to  fountain  retailers,  such  as  restaurants  and  convenience  stores  who  use  the  fountain
syrups  to  produce  beverages  for  immediate  consumption,  or  to  authorized  fountain  wholesalers  or  bottling  partners  who  resell  the

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fountain  syrups  to  fountain  retailers.  In  the  United  States,  we  authorize  wholesalers  to  resell  our  fountain  syrups  through
nonexclusive  appointments  that  neither  restrict  us  in  setting  the  prices  at  which  we  sell  fountain  syrups  to  the  wholesalers  nor
restrict  the  territories  in  which  the  wholesalers  may  resell  in  the  United  States.

For  information  about  net  operating  revenues  and  unit  case  volume  related  to  our  concentrate  operations  and  finished  product
operations,  refer  to  the  heading  ‘‘Our  Business  —  General’’  in  Part  II,  ‘‘Item  7.  Management’s  Discussion  and  Analysis  of
Financial  Condition  and  Results  of  Operations’’  of  this  report,  which  is  incorporated  herein  by  reference.

We  own  numerous  valuable  nonalcoholic  beverage  brands,  including  the  following:

Coca-Cola
Diet  Coke/Coca-Cola  Light
Coca-Cola  Zero
Sprite
Fanta

Minute  Maid
Powerade
Aquarius
Dasani

1 Georgia  is  primarily  a  coffee  brand  sold  mainly  in  Japan.

2 Simply  is  a  juice  and  juice  drink  brand  sold  in  North  America.

Glac´eau  Vitaminwater
Georgia1
Simply2
Minute  Maid  Pulpy

Del  Valle3
Ayataka4
Bonaqua/Bonaqa
Schweppes5

3 We  manufacture,  market  and  sell  juices  and  juice  drinks  under  the  Del  Valle  trademark  primarily  in  Mexico  and  Brazil  through  joint  ventures  with

our  bottling  partners.

4 Ayataka  is  a  green  tea  brand  sold  in  Japan.

5 Schweppes  is  owned  by  the  Company  in  certain  countries  other  than  the  United  States.

In  2012,  we  invested  in  the  beverage  business  of  Aujan  Industries  Company  J.S.C.  (‘‘Aujan’’),  one  of  the  largest  independent
beverage  companies  in  the  Middle  East.  As  a  result  of  this  transaction,  we  acquired  50  percent  of  the  Aujan  entity  that  holds  the
rights  to  Aujan-owned  brands,  including  Rani,  a  juice  brand,  and  Barbican,  a  flavored  malt  beverage  brand,  in  certain  territories.
In  addition,  Beverage  Partners  Worldwide  (‘‘BPW’’),  the  Company’s  joint  venture  with  Nestl´e  S.A.  (‘‘Nestl´e’’),  markets  and
distributes  Nestea  products  in  Europe,  Canada,  Australia  and  certain  markets  in  Asia  under  agreements  with  our  bottlers  (the
Nestea  trademark  is  owned  by  Soci´et´e  des  Produits  Nestl´e  S.A.).

We  also  produce  and/or  distribute  certain  third-party  brands,  including  certain  brands  of  Monster  Beverage  Corporation
(‘‘Monster’’),  primarily  Monster  Energy,  which  we  distribute  in  designated  territories  in  the  United  States  and  Canada,  and  certain
of  our  bottlers  distribute  in  designated  U.S.  and  international  territories  pursuant  to  master  distribution  and  coordination
agreements  with  Monster  to  which  we  are  a  party;  and  certain  DPSG  brands  which  we  produce  and  distribute  in  designated
territories  in  the  United  States  and  Canada  pursuant  to  license  agreements  with  DPSG.

Consumer  demand  determines  the  optimal  menu  of  Company  product  offerings.  Consumer  demand  can  vary  from  one  locale  to
another  and  can  change  over  time  within  a  single  locale.  Employing  our  business  strategy,  and  with  special  focus  on  core  brands,
our  Company  seeks  to  build  its  existing  brands  and,  at  the  same  time,  to  broaden  its  historical  family  of  brands,  products  and
services  in  order  to  create  and  satisfy  consumer  demand  locale  by  locale.

We  measure  the  volume  of  Company  beverage  products  sold  in  two  ways:  (1)  unit  cases  of  finished  products  and
(2)  concentrate  sales.  As  used  in  this  report,  ‘‘unit  case’’  means  a  unit  of  measurement  equal  to  192  U.S.  fluid  ounces  of
finished  beverage  (24  eight-ounce  servings);  and  ‘‘unit  case  volume’’  means  the  number  of  unit  cases  (or  unit  case  equivalents)
of  Company  beverage  products  directly  or  indirectly  sold  by  the  Company  and  its  bottling  partners  (the  ‘‘Coca-Cola  system’’)  to
customers.  Unit  case  volume  primarily  consists  of  beverage  products  bearing  Company  trademarks.  Also  included  in  unit  case
volume  are  certain  products  licensed  to,  or  distributed  by,  our  Company,  and  brands  owned  by  Coca-Cola  system  bottlers  for
which  our  Company  provides  marketing  support  and  from  the  sale  of  which  we  derive  economic  benefit.  In  addition,  unit  case
volume  includes  sales  by  joint  ventures  in  which  the  Company  has  an  equity  interest.  We  believe  unit  case  volume  is  one  of  the
measures  of  the  underlying  strength  of  the  Coca-Cola  system  because  it  measures  trends  at  the  consumer  level.  The  unit  case
volume  numbers  used  in  this  report  are  derived  based  on  estimates  received  by  the  Company  from  its  bottling  partners  and
distributors.  Concentrate  sales  volume  represents  the  amount  of  concentrates  and  syrups  (in  all  cases  expressed  in  equivalent
unit  cases)  sold  by,  or  used  in  finished  beverages  sold  by,  the  Company  to  its  bottling  partners  or  other  customers.  Unit  case
volume  and  concentrate  sales  volume  growth  rates  are  not  necessarily  equal  during  any  given  period.  Factors  such  as
seasonality,  bottlers’  inventory  practices,  supply  point  changes,  timing  of  price  increases,  new  product  introductions  and
changes  in  product  mix  can  impact  unit  case  volume  and  concentrate  sales  volume  and  can  create  differences  between  unit  case
volume  and  concentrate  sales  volume  growth  rates.  In  addition  to  the  items  mentioned  above,  the  impact  of  unit  case  volume

4

from  certain  joint  ventures  in  which  the  Company  has  an  equity  interest  but  to  which  the  Company  does  not  sell  concentrates  or
syrups  may  give  rise  to  differences  between  unit  case  volume  and  concentrate  sales  volume  growth  rates.

Distribution  System  and  Bottler’s  Agreements

We  make  our  branded  beverage  products  available  to  consumers  in  more  than  200  countries  through  our  network  of  Company-
owned  or  -controlled  bottling  and  distribution  operations  as  well  as  independent  bottling  partners,  distributors,  wholesalers  and
retailers  —  the  world’s  largest  beverage  distribution  system.  Consumers  enjoy  finished  beverage  products  bearing  our  trademarks
at  a  rate  of  1.9  billion  servings  each  day.  We  continue  to  expand  our  marketing  presence  in  an  effort  to  increase  our  unit  case
volume  in  developed,  developing  and  emerging  markets.  Our  strong  and  stable  system  helps  us  to  capture  growth  by
manufacturing,  distributing  and  marketing  existing,  enhanced  and  new  innovative  products  to  our  consumers  throughout  the  world.

The  Coca-Cola  system  sold  28.2  billion,  27.7  billion  and  26.7  billion  unit  cases  of  our  products  in  2013,  2012  and  2011,
respectively.  The  number  of  unit  cases  sold  in  2012  does  not  include  BPW  unit  case  volume  for  those  countries  in  which  BPW  was
phased  out  during  2012,  nor  does  it  include  unit  case  volume  of  products  distributed  in  the  United  States  under  a  sublicense  from
a  subsidiary  of  Nestl´e  which  terminated  at  the  end  of  2012.  Sparkling  beverages  represented  74  percent,  75  percent  and  75  percent
of  our  worldwide  unit  case  volume  for  2013,  2012  and  2011,  respectively.  Trademark  Coca-Cola  Beverages  accounted  for
47  percent,  48  percent  and  49  percent  of  our  worldwide  unit  case  volume  for  2013,  2012  and  2011,  respectively.

In  2013,  unit  case  volume  in  the  United  States  (‘‘U.S.  unit  case  volume’’)  represented  19  percent  of  the  Company’s  worldwide  unit
case  volume.  Of  the  U.S.  unit  case  volume  for  2013,  68  percent  was  attributable  to  sparkling  beverages  and  32  percent  to  still
beverages.  Trademark  Coca-Cola  Beverages  accounted  for  46  percent  of  U.S.  unit  case  volume  for  2013.

Unit  case  volume  outside  the  United  States  represented  81  percent  of  the  Company’s  worldwide  unit  case  volume  for  2013.  The
countries  outside  the  United  States  in  which  our  unit  case  volumes  were  the  largest  in  2013  were  Mexico,  China,  Brazil  and  Japan,
which  together  accounted  for  31  percent  of  our  worldwide  unit  case  volume.  Of  the  non-U.S.  unit  case  volume  for  2013,
75  percent  was  attributable  to  sparkling  beverages  and  25  percent  to  still  beverages.  Trademark  Coca-Cola  Beverages  accounted
for  48  percent  of  non-U.S.  unit  case  volume  for  2013.

In  our  concentrate  operations,  we  typically  sell  concentrates  and  syrups  to  our  bottling  partners,  who  use  the  concentrate  to
manufacture  finished  products  which  they  sell  to  distributors  and  other  customers.  Outside  the  United  States,  our  concentrate
operations  also  include  the  sale  of  concentrates  for  fountain  beverages  to  our  bottling  partners  who  are  typically  authorized  to
manufacture  fountain  syrups,  which  they  sell  to  fountain  retailers  such  as  restaurants  and  convenience  stores  which  use  the
fountain  syrups  to  produce  beverages  for  immediate  consumption,  or  to  authorized  fountain  wholesalers  who  in  turn  sell  and
distribute  the  fountain  syrups  to  fountain  retailers.

Our  five  largest  independent  bottling  partners  based  on  unit  case  volume  in  2013  were:

(cid:127) Coca-Cola  FEMSA,  S.A.B.  de  C.V.  (‘‘Coca-Cola  FEMSA’’),  which  has  bottling  and  distribution  operations  in  a  substantial

part  of  central  Mexico,  including  Mexico  City,  and  the  southeast  and  northeast  parts  of  Mexico;  greater  S˜ao  Paulo,
Campinas,  Santos,  the  state  of  Mato  Grosso  do  Sul,  the  state  of  Paran´a,  part  of  the  state  of  Goi´as,  part  of  the  state  of  Rio
de  Janeiro  and  part  of  the  state  of  Minas  Gerais  in  Brazil;  Guatemala  City  and  the  surrounding  areas  in  Guatemala;  most
of  Colombia;  all  of  Costa  Rica,  Nicaragua,  Panama  and  Venezuela;  greater  Buenos  Aires,  Argentina;  and  all  of  the
Philippines;

(cid:127) Coca-Cola  HBC  AG  (‘‘Coca-Cola  Hellenic’’),  which  has  bottling  and  distribution  operations  in  Armenia,  Austria,  Belarus,
Bosnia-Herzegovina,  Bulgaria,  Croatia,  Cyprus,  the  Czech  Republic,  Estonia,  the  Former  Yugoslav  Republic  of  Macedonia,
Greece,  Hungary,  Italy,  Latvia,  Lithuania,  Moldova,  Montenegro,  Nigeria,  Northern  Ireland,  Poland,  Republic  of  Ireland,
Romania,  Russia,  Serbia,  Slovakia,  Slovenia,  Switzerland  and  Ukraine;

(cid:127) Arca  Continental,  S.A.B.  de  C.V.,  which  has  bottling  and  distribution  operations  in  northern  and  western  Mexico,  Ecuador

and  northern  Argentina;

(cid:127) New  CCE,  which  has  bottling  and  distribution  operations  in  Belgium,  continental  France,  Great  Britain,  Luxembourg,

Monaco,  the  Netherlands,  Norway  and  Sweden;  and

(cid:127) Swire  Beverages  (‘‘Swire’’),  which  has  bottling  and  distribution  operations  in  Hong  Kong,  Taiwan,  seven  provinces  in

mainland  China  and  territories  in  11  states  in  the  western  United  States.

5

In  2013,  these  five  bottling  partners  combined  represented  34  percent  of  our  total  unit  case  volume.

Being  a  bottler  does  not  create  a  legal  partnership  or  joint  venture  between  us  and  our  bottlers.  Our  bottlers  are  independent
contractors  and  are  not  our  agents.

In  our  finished  product  operations  we  typically  sell  finished  beverages  to  retailers  directly  or  to  distributors,  wholesalers  and
bottling  partners  who  in  turn  distribute  them  to  retailers.  In  addition,  in  the  United  States  our  finished  product  operations’
customers  include  fountain  retailers,  such  as  restaurants  and  convenience  stores  who  use  the  fountain  syrups  for  immediate
consumption,  and  fountain  wholesalers  or  bottling  partners  who  resell  the  fountain  syrups  to  fountain  retailers.

Bottler’s  Agreements

We  have  separate  contracts  (‘‘Bottler’s  Agreements’’)  with  each  of  our  bottling  partners  regarding  the  manufacture  and  sale  of
Company  products.  Subject  to  specified  terms  and  conditions  and  certain  variations,  the  Bottler’s  Agreements  generally  authorize
the  bottlers  to  prepare  specified  Company  Trademark  Beverages,  to  package  the  same  in  authorized  containers,  and  to  distribute
and  sell  the  same  in  (but,  subject  to  applicable  local  law,  generally  only  in)  an  identified  territory.  The  bottler  is  obligated  to
purchase  its  entire  requirement  of  concentrates  or  syrups  for  the  designated  Company  Trademark  Beverages  from  the  Company  or
Company-authorized  suppliers.  We  typically  agree  to  refrain  from  selling  or  distributing,  or  from  authorizing  third  parties  to sell
or  distribute,  the  designated  Company  Trademark  Beverages  throughout  the  identified  territory  in  the  particular  authorized
containers;  however,  we  typically  reserve  for  ourselves  or  our  designee  the  right  (1)  to  prepare  and  package  such  Company
Trademark  Beverages  in  such  containers  in  the  territory  for  sale  outside  the  territory,  (2)  to  prepare,  package,  distribute  and  sell
such  Company  Trademark  Beverages  in  the  territory  in  any  other  manner  or  form  (territorial  restrictions  on  bottlers  vary  in  some
cases  in  accordance  with  local  law),  and  (3)  to  handle  certain  key  accounts  (accounts  that  cover  multiple  territories).

While  under  most  of  our  Bottler’s  Agreements  we  generally  have  complete  flexibility  to  determine  the  price  and  other  terms  of
sale  of  the  concentrates  and  syrups  we  sell  to  our  bottlers,  as  a  practical  matter,  our  Company’s  ability  to  exercise  its  contractual
flexibility  to  determine  the  price  and  other  terms  of  sale  of  its  syrups,  concentrates  and  finished  beverages  is  subject,  both outside
and  within  the  United  States,  to  competitive  market  conditions.  In  addition,  in  some  instances  we  have  agreed  or  may  in  the
future  agree  with  a  bottler  with  respect  to  concentrate  pricing  on  a  prospective  basis  for  specified  time  periods.  Also,  in  some
markets,  in  an  effort  to  allow  our  Company  and  our  bottling  partners  to  grow  together  through  shared  value,  aligned  incentives
and  the  flexibility  necessary  to  meet  consumers’  always  changing  needs  and  tastes,  we  worked  with  our  bottling  partners  to
develop  and  implement  an  incidence-based  pricing  model  for  sparkling  and  still  beverages.  Under  this  model,  the  concentrate
price  we  charge  is  impacted  by  a  number  of  factors,  including,  but  not  limited  to,  bottler  pricing,  the  channels  in  which  the
finished  products  are  sold  and  package  mix.

Under  our  Bottler’s  Agreements,  in  most  cases,  we  have  no  obligation  to  provide  marketing  support  to  the  bottlers.  Nevertheless,
we  may,  at  our  discretion,  contribute  toward  bottler  expenditures  for  advertising  and  marketing.  We  may  also  elect  to  undertake
independent  or  cooperative  advertising  and  marketing  activities.

As  further  discussed  below,  our  Bottler’s  Agreements  for  territories  outside  of  the  United  States  differ  in  some  respects  from our
Bottler’s  Agreements  for  territories  within  the  United  States.

Bottler’s  Agreements  Outside  the  United  States

The  Bottler’s  Agreements  between  us  and  our  authorized  bottlers  outside  the  United  States  generally  are  of  stated  duration,
subject  in  some  cases  to  possible  extensions  or  renewals  of  the  term  of  the  contract.  Generally,  these  contracts  are  subject  to
termination  by  the  Company  following  the  occurrence  of  certain  designated  events.  These  events  include  defined  events  of  default
and  certain  changes  in  ownership  or  control  of  the  bottler.

In  certain  parts  of  the  world  outside  the  United  States,  we  have  not  granted  comprehensive  beverage  production  rights  to  the
bottlers.  In  such  instances,  we  or  our  authorized  suppliers  sell  Company  Trademark  Beverages  to  the  bottlers  for  sale  and
distribution  throughout  the  designated  territory,  often  on  a  nonexclusive  basis.  Most  of  the  Bottler’s  Agreements  in  force  between
us  and  bottlers  outside  the  United  States  authorize  the  bottlers  to  manufacture  and  distribute  fountain  syrups,  usually  on  a
nonexclusive  basis.

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Bottler’s  Agreements  Within  the  United  States

During  the  year  ended  December  31,  2013,  CCR,  our  bottling  and  customer  service  organization  for  North  America,
manufactured,  sold  and  distributed  88  percent  of  our  U.S.  unit  case  volume.  The  discussion  below  relates  to  Bottler’s  Agreements
and  other  contracts  for  territories  in  the  United  States  that  are  not  covered  by  CCR.

In  the  United  States,  with  certain  very  limited  exceptions,  the  Bottler’s  Agreements  for  Trademark  Coca-Cola  Beverages  and  other
cola-flavored  beverages  have  no  stated  expiration  date.  Our  standard  contracts  for  other  sparkling  beverage  flavors  and  for  still
beverages  are  of  stated  duration,  subject  to  bottler  renewal  rights.  The  Bottler’s  Agreements  in  the  United  States  are  subject to
termination  by  the  Company  for  nonperformance  or  upon  the  occurrence  of  certain  defined  events  of  default  that  may  vary  from
contract  to  contract.

Under  the  terms  of  the  Bottler’s  Agreements,  bottlers  in  the  United  States  are  authorized  to  manufacture  and  distribute  Company
Trademark  Beverages  in  bottles  and  cans.  However,  these  bottlers  generally  are  not  authorized  to  manufacture  fountain  syrups.
Rather,  in  the  United  States,  our  Company  manufactures  and  sells  fountain  syrups  to  authorized  fountain  wholesalers  (including
certain  authorized  bottlers)  and  some  fountain  retailers.  These  wholesalers  in  turn  sell  the  syrups  or  deliver  them  on  our  behalf  to
restaurants  and  other  retailers.

Certain  of  the  Bottler’s  Agreements  for  cola-flavored  sparkling  beverages  in  effect  in  the  United  States  give  us  complete  flexibility
to  determine  the  price  and  other  terms  of  sale  of  concentrates  and  syrups  for  such  Company  Trademark  Beverages.  In  some
instances,  we  have  agreed  or  may  in  the  future  agree  with  a  bottler  with  respect  to  concentrate  pricing  on  a  prospective  basis for
specified  time  periods.  Certain  Bottler’s  Agreements,  entered  into  prior  to  1987,  provide  for  concentrates  or  syrups  for  certain
Trademark  Coca-Cola  Beverages  and  other  cola-flavored  Company  Trademark  Beverages  to  be  priced  pursuant  to  a  stated
formula.  Bottlers  that  accounted  for  5.6  percent  of  total  unit  case  volume  in  the  United  States  in  2013  have  contracts  for  certain
Trademark  Coca-Cola  Beverages  and  other  cola-flavored  Company  Trademark  Beverages  with  pricing  formulas  that  generally
provide  for  a  baseline  price.  This  baseline  price  may  be  adjusted  periodically  by  the  Company,  up  to  a  maximum  indexed  ceiling
price,  and  is  adjusted  quarterly  based  upon  changes  in  certain  sugar  or  sweetener  prices,  as  applicable.  Bottlers  that  accounted  for
0.3  percent  of  total  unit  case  volume  in  the  United  States  in  2013  operate  under  our  oldest  form  of  contract,  which  provides  for  a
fixed  price  for  Coca-Cola  syrup  used  in  bottles  and  cans.  This  price  is  subject  to  quarterly  adjustments  to  reflect  changes  in the
quoted  price  of  sugar.

We  have  standard  contracts  with  bottlers  in  the  United  States  for  the  sale  of  concentrates  and  syrups  for  non-cola-flavored
sparkling  beverages  and  certain  still  beverages  in  bottles  and  cans,  and,  in  certain  cases,  for  the  sale  of  finished  still  beverages  in
bottles  and  cans.  All  of  these  standard  contracts  give  the  Company  complete  flexibility  to  determine  the  price  and  other  terms of
sale.

Promotions  and  Marketing  Programs

In  addition  to  conducting  our  own  independent  advertising  and  marketing  activities,  we  may  provide  promotional  and  marketing
services  or  funds  to  our  bottlers.  In  most  cases,  we  do  this  on  a  discretionary  basis  under  the  terms  of  commitment  letters  or
agreements,  even  though  we  are  not  obligated  to  do  so  under  the  terms  of  the  bottling  or  distribution  agreements  between  our
Company  and  the  bottlers.  Also,  on  a  discretionary  basis  in  most  cases,  our  Company  may  develop  and  introduce  new  products,
packages  and  equipment  to  assist  the  bottlers.  Likewise,  in  many  instances,  we  provide  promotional  and  marketing  services  and/or
funds  and/or  dispensing  equipment  and  repair  services  to  fountain  and  bottle/can  retailers,  typically  pursuant  to  marketing
agreements.  The  aggregate  amount  of  funds  provided  by  our  Company  to  bottlers,  resellers  or  other  customers  of  our  Company’s
products,  principally  for  participation  in  promotional  and  marketing  programs,  was  $6.9  billion  in  2013.

Investments  in  Bottling  Operations

Most  of  our  branded  beverage  products  outside  of  North  America  are  manufactured,  sold  and  distributed  by  independent  bottling
partners.  However,  from  time  to  time  we  acquire  or  take  control  of  bottling  or  canning  operations,  often  in  underperforming
markets  where  we  believe  we  can  use  our  resources  and  expertise  to  improve  performance.  Owning  such  a  controlling  interest
enables  us  to  compensate  for  limited  local  resources;  help  focus  the  bottler’s  sales  and  marketing  programs;  assist  in  the
development  of  the  bottler’s  business  and  information  systems;  and  establish  an  appropriate  capital  structure  for  the  bottler. In
line  with  our  long-term  bottling  strategy,  we  may  periodically  consider  options  for  divesting  or  reducing  our  ownership  interest  in
a  Company-owned  or  -controlled  bottler.  One  such  option  is  to  combine  our  interest  in  a  particular  bottler  with  the  interests  of
others  to  form  strategic  business  alliances.  Another  option  is  to  sell  our  interest  in  a  bottling  operation  to  one  of  our  other
bottling  partners  in  which  we  have  an  equity  method  investment.  In  both  of  these  situations,  our  Company  continues  to  participate
in  the  bottler’s  results  of  operations  through  our  share  of  the  strategic  business  alliance’s  or  equity  method  investee’s  earnings  or
losses.

7

As  described  under  the  heading  ‘‘Acquisition  of  Coca-Cola  Enterprises  Inc.’s  Former  North  America  Business  and  Related
Transactions’’  above,  on  October  2,  2010,  we  acquired  the  former  North  America  business  of  CCE,  and  we  combined  the
management  of  the  acquired  business  with  the  management  of  our  existing  foodservice  business;  Minute  Maid  and  Odwalla
juice  businesses;  North  America  supply  chain  operations;  and  Company-owned  bottling  operations  in  Philadelphia,  Pennsylvania,
to  form  CCR.  In  April  2013,  we  announced  that  we  and  five  of  our  U.S.  bottling  partners  have  agreed  in  principle  to  take  the
next  step  in  creating  a  new  business  model  in  the  United  States  which  would  include  more  rational  and  contiguous  operating
territories;  a  grant  of  exclusive  territory  rights  and  the  sale  by  CCR  of  distribution  assets  and  cold-drink  equipment  to  the  bottlers;
a  finished  goods  model  under  which  production  assets  would  remain  with  CCR,  which  would  facilitate  future  implementation  of  a
national  product  supply  system;  an  improved,  more  integrated  information  technology  platform;  and  a  new  beverage  agreement
that  will  support  the  evolving  operating  model.

In  addition,  from  time  to  time  we  make  equity  investments  representing  noncontrolling  interests  in  selected  bottling  operations
with  the  intention  of  maximizing  the  strength  and  efficiency  of  the  Coca-Cola  system’s  production,  marketing,  sales  and
distribution  capabilities  around  the  world.  These  investments  are  intended  to  result  in  increases  in  unit  case  volume,  net  revenues
and  profits  at  the  bottler  level,  which  in  turn  generate  increased  concentrate  sales  for  our  Company’s  concentrate  and  syrup
business.  When  this  occurs,  both  we  and  our  bottling  partners  benefit  from  long-term  growth  in  volume,  improved  cash  flows  and
increased  shareowner  value.  In  cases  where  our  investments  in  bottlers  represent  noncontrolling  interests,  our  intention  is  to
provide  expertise  and  resources  to  strengthen  those  businesses.  When  our  equity  investment  provides  us  with  the  ability  to  exercise
significant  influence  over  the  investee  bottler’s  operating  and  financial  policies,  we  account  for  the  investment  under  the  equity
method,  and  we  sometimes  refer  to  such  a  bottler  as  an  ‘‘equity  method  investee  bottler’’  or  ‘‘equity  method  investee.’’

Our  equity  method  investee  bottlers  include  Coca-Cola  FEMSA,  in  which  as  of  December  31,  2013,  we  had  an  equity  ownership
interest  of  28  percent,  and  Coca-Cola  Hellenic,  in  which  as  of  December  31,  2013,  we  had  an  equity  ownership  interest  of
23  percent.

Seasonality

Sales  of  our  nonalcoholic  ready-to-drink  beverages  are  somewhat  seasonal,  with  the  second  and  third  calendar  quarters  accounting
for  the  highest  sales  volumes.  The  volume  of  sales  in  the  beverage  business  may  be  affected  by  weather  conditions.

Competition

The  nonalcoholic  beverage  segment  of  the  commercial  beverage  industry  is  highly  competitive,  consisting  of  numerous  companies
ranging  from  small  or  emerging  to  very  large  and  well  established.  These  include  companies  that,  like  our  Company,  compete  in
multiple  geographic  areas,  as  well  as  businesses  that  are  primarily  regional  or  local  in  operation.  Competitive  products  include
numerous  nonalcoholic  sparkling  beverages;  various  water  products,  including  packaged,  flavored  and  enhanced  waters;  juices  and
nectars;  fruit  drinks  and  dilutables  (including  syrups  and  powdered  drinks);  coffees  and  teas;  energy  and  sports  and  other
performance-enhancing  drinks;  dairy-based  drinks;  functional  beverages,  including  vitamin-based  products  and  relaxation
beverages;  and  various  other  nonalcoholic  beverages.  These  competitive  beverages  are  sold  to  consumers  in  both  ready-to-drink
and  other  than  ready-to-drink  form.  In  many  of  the  countries  in  which  we  do  business,  including  the  United  States,  PepsiCo,  Inc.,
is  one  of  our  primary  competitors.  Other  significant  competitors  include,  but  are  not  limited  to,  Nestl´e,  DPSG,  Groupe  Danone,
Mondelez  International,  Inc.  (‘‘Mondelez’’),  Kraft  Foods  Group,  Inc.  (‘‘Kraft’’),  and  the  Unilever  Group  (‘‘Unilever’’).  In  certain
markets,  our  competition  includes  beer  companies.  We  also  compete  against  numerous  regional  and  local  companies  and,  in  some
markets,  against  retailers  that  have  developed  their  own  store  or  private  label  beverage  brands.

Competitive  factors  impacting  our  business  include,  but  are  not  limited  to,  pricing,  advertising,  sales  promotion  programs,  product
innovation,  increased  efficiency  in  production  techniques,  the  introduction  of  new  packaging,  new  vending  and  dispensing
equipment,  and  brand  and  trademark  development  and  protection.

Our  competitive  strengths  include  leading  brands  with  high  levels  of  consumer  acceptance;  a  worldwide  network  of  bottlers  and
distributors  of  Company  products;  sophisticated  marketing  capabilities;  and  a  talented  group  of  dedicated  associates.  Our
competitive  challenges  include  strong  competition  in  all  geographic  regions  and,  in  many  countries,  a  concentrated  retail  sector
with  powerful  buyers  able  to  freely  choose  among  Company  products,  products  of  competitive  beverage  suppliers  and  individual
retailers’  own  store  or  private  label  beverage  brands.

8

Raw  Materials

Water  is  a  main  ingredient  in  substantially  all  of  our  products.  While  historically  we  have  not  experienced  significant  water  supply
difficulties,  water  is  a  limited  natural  resource  in  many  parts  of  the  world,  and  our  Company  recognizes  water  availability,  quality
and  sustainability,  for  both  our  operations  and  also  the  communities  where  we  operate,  as  one  of  the  key  challenges  facing  our
business.

In  addition  to  water,  the  principal  raw  materials  used  in  our  business  are  nutritive  and  non-nutritive  sweeteners.  In  the  United
States,  the  principal  nutritive  sweetener  is  high  fructose  corn  syrup  (‘‘HFCS’’),  a  form  of  sugar,  which  is  available  from  numerous
domestic  sources  and  has  historically  been  subject  to  fluctuations  in  its  market  price.  The  principal  nutritive  sweetener  used by  our
business  outside  the  United  States  is  sucrose,  another  form  of  sugar,  which  is  also  available  from  numerous  sources  and  has
historically  been  subject  to  fluctuations  in  its  market  price.  Our  Company  generally  has  not  experienced  any  difficulties  in
obtaining  its  requirements  for  nutritive  sweeteners.  In  the  United  States,  we  purchase  HFCS  to  meet  our  and  our  bottlers’
requirements  with  the  assistance  of  Coca-Cola  Bottlers’  Sales  &  Services  Company  LLC  (‘‘CCBSS’’).  CCBSS  is  a  limited  liability
company  that  is  owned  by  authorized  Coca-Cola  bottlers  doing  business  in  the  United  States.  Among  other  things,  CCBSS
provides  procurement  services  to  our  Company  for  the  purchase  of  various  goods  and  services  in  the  United  States,  including
HFCS.

The  principal  non-nutritive  sweeteners  we  use  in  our  business  are  aspartame,  acesulfame  potassium,  saccharin,  cyclamate  and
sucralose.  Generally,  these  raw  materials  are  readily  available  from  numerous  sources.  However,  our  Company  purchases
aspartame,  an  important  non-nutritive  sweetener  that  is  used  alone  or  in  combination  with  other  important  non-nutritive
sweeteners  such  as  saccharin  or  acesulfame  potassium  in  our  low-  and  no-calorie  sparkling  beverage  products,  primarily  from  The
NutraSweet  Company  and  Ajinomoto  Co.,  Inc.,  which  we  consider  to  be  our  primary  sources  for  the  supply  of  this  product.  We
currently  purchase  acesulfame  potassium  from  Nutrinova  Nutrition  Specialties  &  Food  Ingredients  GmbH,  which  we  consider  to
be  our  primary  source  for  the  supply  of  this  product,  and  from  two  additional  suppliers.  Our  Company  generally  has  not
experienced  any  difficulties  in  obtaining  its  requirements  for  non-nutritive  sweeteners.

Our  Company  sells  a  number  of  products  sweetened  with  sucralose,  a  non-nutritive  sweetener.  We  work  closely  with  Tate  &
Lyle  PLC,  our  primary  sucralose  supplier,  to  maintain  continuity  of  supply,  and  we  do  not  anticipate  difficulties  in  obtaining our
requirements.  We  also  sell  beverage  products  sweetened  with  a  non-nutritive  sweetener  derived  from  the  stevia  plant.  We  do  not
anticipate  difficulties  sourcing  stevia-based  ingredients.

With  regard  to  juice  and  juice  drink  products,  juice  and  juice  concentrate  from  various  fruits,  particularly  orange  juice  and  orange
juice  concentrate,  are  our  principal  raw  materials.  We  source  our  orange  juice  and  orange  juice  concentrate  primarily  from  Florida
and  the  Southern  Hemisphere  (particularly  Brazil).  Therefore,  we  typically  have  an  adequate  supply  of  orange  juice  and  orange
juice  concentrate  that  meets  our  Company’s  standards.  However,  the  citrus  industry  is  impacted  by  greening  disease  and  the
variability  of  weather  conditions.  In  particular,  freezing  weather  or  hurricanes  in  central  Florida  may  result  in  shortages  and  higher
prices  for  orange  juice  and  orange  juice  concentrate  throughout  the  industry.  In  addition,  greening  disease  is  reducing  the  number
of  trees  and  increasing  grower  costs  and  prices.

Our  Company-owned  or  consolidated  bottling  and  canning  operations  and  our  finished  product  business  also  purchase  various
other  raw  materials  including,  but  not  limited  to,  polyethylene  terephthalate  (‘‘PET’’)  resin,  preforms  and  bottles;  glass  and
aluminum  bottles;  aluminum  and  steel  cans;  plastic  closures;  aseptic  fiber  packaging;  labels;  cartons;  cases;  postmix  packaging;  and
carbon  dioxide.  We  generally  purchase  these  raw  materials  from  multiple  suppliers  and  historically  have  not  experienced  material
shortages.

Patents,  Copyrights,  Trade  Secrets  and  Trademarks

Our  Company  owns  numerous  patents,  copyrights  and  trade  secrets,  as  well  as  substantial  know-how  and  technology,  which  we
collectively  refer  to  in  this  report  as  ‘‘technology.’’  This  technology  generally  relates  to  our  Company’s  products  and  the  processes
for  their  production;  the  packages  used  for  our  products;  the  design  and  operation  of  various  processes  and  equipment  used  in
our  business;  and  certain  quality  assurance  software.  Some  of  the  technology  is  licensed  to  suppliers  and  other  parties.  Our
sparkling  beverage  and  other  beverage  formulae  are  among  the  important  trade  secrets  of  our  Company.

We  own  numerous  trademarks  that  are  very  important  to  our  business.  Depending  upon  the  jurisdiction,  trademarks  are  valid  as
long  as  they  are  in  use  and/or  their  registrations  are  properly  maintained.  Pursuant  to  our  Bottler’s  Agreements,  we  authorize our
bottlers  to  use  applicable  Company  trademarks  in  connection  with  their  manufacture,  sale  and  distribution  of  Company  products.
In  addition,  we  grant  licenses  to  third  parties  from  time  to  time  to  use  certain  of  our  trademarks  in  conjunction  with  certain
merchandise  and  food  products.

9

Governmental  Regulation

Our  Company  is  required  to  comply,  and  it  is  our  policy  to  comply,  with  all  applicable  laws  in  the  numerous  countries  throughout
the  world  in  which  we  do  business.  In  many  jurisdictions,  compliance  with  competition  laws  is  of  special  importance  to  us,  and our
operations  may  come  under  special  scrutiny  by  competition  law  authorities  due  to  our  competitive  position  in  those  jurisdictions.

In  the  United  States,  the  safety,  production,  transportation,  distribution,  advertising,  labeling  and  sale  of  many  of  our  Company’s
products  and  their  ingredients  are  subject  to  the  Federal  Food,  Drug,  and  Cosmetic  Act;  the  Federal  Trade  Commission  Act;  the
Lanham  Act;  state  consumer  protection  laws;  competition  laws;  federal,  state  and  local  workplace  health  and  safety  laws;  various
federal,  state  and  local  environmental  protection  laws;  and  various  other  federal,  state  and  local  statutes  and  regulations.  Outside
the  United  States,  our  business  is  subject  to  numerous  similar  statutes  and  regulations,  as  well  as  other  legal  and  regulatory
requirements.

Under  a  California  law  known  as  Proposition  65,  if  the  state  has  determined  that  a  substance  causes  cancer  or  harms  human
reproduction,  a  warning  must  appear  on  any  product  sold  in  the  state  containing  that  substance.  The  state  maintains  lists  of  these
substances  and  periodically  adds  other  substances  to  these  lists.  Proposition  65  exposes  all  food  and  beverage  producers  to  the
possibility  of  having  to  provide  warnings  on  their  products  in  California  because  it  does  not  provide  for  any  generally  applicable
quantitative  threshold  below  which  the  presence  of  a  listed  substance  is  exempt  from  the  warning  requirement.  Consequently,  the
detection  of  even  a  trace  amount  of  a  listed  substance  can  subject  an  affected  product  to  the  requirement  of  a  warning  label.
However,  Proposition  65  does  not  require  a  warning  if  the  manufacturer  of  a  product  can  demonstrate  that  the  use  of  that
product  exposes  consumers  to  a  daily  quantity  of  a  listed  substance  that  is:

(cid:127) below  a  ‘‘safe  harbor’’  threshold  that  may  be  established;

(cid:127) naturally  occurring;

(cid:127) the  result  of  necessary  cooking;  or

(cid:127) subject  to  another  applicable  exemption.

One  or  more  substances  that  are  currently  on  the  Proposition  65  lists,  or  that  may  be  added  in  the  future,  can  be  detected  in
Company  products  at  low  levels  that  are  safe.  With  respect  to  substances  that  have  not  yet  been  listed  under  Proposition  65,  the
Company  takes  the  position  that  listing  is  not  scientifically  justified.  With  respect  to  substances  that  are  already  listed,  the
Company  takes  the  position  that  the  presence  of  each  such  substance  in  Company  products  is  subject  to  an  applicable  exemption
from  the  warning  requirement.  The  State  of  California  and  other  parties,  however,  have  in  the  past  taken  and  may  in  the  future
take  a  contrary  position.

Bottlers  of  our  beverage  products  presently  offer  and  use  nonrefillable,  recyclable  containers  in  the  United  States  and  various
other  markets  around  the  world.  Some  of  these  bottlers  also  offer  and  use  refillable  containers,  which  are  also  recyclable.  Legal
requirements  apply  in  various  jurisdictions  in  the  United  States  and  overseas  requiring  that  deposits  or  certain  ecotaxes  or  fees  be
charged  in  connection  with  the  sale,  marketing  and  use  of  certain  beverage  containers.  The  precise  requirements  imposed  by  these
measures  vary.  Other  types  of  statutes  and  regulations  relating  to  beverage  container  deposits,  recycling,  ecotaxes  and/or  product
stewardship  also  apply  in  various  jurisdictions  in  the  United  States  and  overseas.  We  anticipate  that  additional,  similar  legal
requirements  may  be  proposed  or  enacted  in  the  future  at  local,  state  and  federal  levels,  both  in  the  United  States  and  elsewhere.

All  of  our  Company’s  facilities  and  other  operations  in  the  United  States  and  elsewhere  around  the  world  are  subject  to  various
environmental  protection  statutes  and  regulations,  including  those  relating  to  the  use  of  water  resources  and  the  discharge  of
wastewater.  Our  policy  is  to  comply  with  all  such  legal  requirements.  Compliance  with  these  provisions  has  not  had,  and  we  do
not  expect  such  compliance  to  have,  any  material  adverse  effect  on  our  Company’s  capital  expenditures,  net  income  or  competitive
position.

10

Employees

As  of  December  31,  2013  and  2012,  our  Company  had  approximately  130,600  and  150,900  employees,  respectively,  of  which
approximately  4,100  and  4,400,  respectively,  were  employed  by  consolidated  variable  interest  entities  (‘‘VIEs’’).  The  decrease in
the  total  number  of  employees  in  2013  was  primarily  due  to  the  deconsolidation  of  bottling  operations  in  the  Philippines  and
Brazil.  As  of  December  31,  2013  and  2012,  our  Company  had  approximately  66,800  and  68,300  employees,  respectively,  located  in
the  United  States,  of  which  approximately  500  were  employed  by  consolidated  VIEs  in  both  years.

Our  Company,  through  its  divisions  and  subsidiaries,  is  a  party  to  numerous  collective  bargaining  agreements.  As  of  December  31,
2013,  approximately  18,000  employees,  excluding  seasonal  hires,  in  North  America  were  covered  by  collective  bargaining
agreements.  These  agreements  typically  have  terms  of  three  to  five  years.  We  currently  expect  that  we  will  be  able  to  renegotiate
such  agreements  on  satisfactory  terms  when  they  expire.

The  Company  believes  that  its  relations  with  its  employees  are  generally  satisfactory.

Securities  Exchange  Act  Reports

The  Company  maintains  a  website  at  the  following  address:  www.coca-colacompany.com.  The  information  on  the  Company’s
website  is  not  incorporated  by  reference  in  this  annual  report  on  Form  10-K.

We  make  available  on  or  through  our  website  certain  reports  and  amendments  to  those  reports  that  we  file  with  or  furnish  to  the
Securities  and  Exchange  Commission  (the  ‘‘SEC’’)  in  accordance  with  the  Securities  Exchange  Act  of  1934,  as  amended  (the
‘‘Exchange  Act’’).  These  include  our  annual  reports  on  Form  10-K,  our  quarterly  reports  on  Form  10-Q  and  our  current  reports
on  Form  8-K.  We  make  this  information  available  on  our  website  free  of  charge  as  soon  as  reasonably  practicable  after  we
electronically  file  the  information  with,  or  furnish  it  to,  the  SEC.

ITEM  1A. RISK  FACTORS

In  addition  to  the  other  information  set  forth  in  this  report,  you  should  carefully  consider  the  following  factors,  which  could
materially  affect  our  business,  financial  condition  or  results  of  operations  in  future  periods.  The  risks  described  below  are  not  the
only  risks  facing  our  Company.  Additional  risks  not  currently  known  to  us  or  that  we  currently  deem  to  be  immaterial  also  may
materially  adversely  affect  our  business,  financial  condition  or  results  of  operations  in  future  periods.

Obesity  concerns  may  reduce  demand  for  some  of  our  products.

Consumers,  public  health  officials  and  government  officials  are  highly  concerned  about  the  public  health  consequences  of  obesity,
particularly  among  young  people.  In  addition,  some  researchers,  health  advocates  and  dietary  guidelines  are  suggesting  that
consumption  of  sugar-sweetened  beverages,  including  those  sweetened  with  HFCS  or  other  nutritive  sweeteners,  is  a  primary  cause
of  increased  obesity  rates  and  are  encouraging  consumers  to  reduce  or  eliminate  consumption  of  such  products.  Increasing  public
concern  about  obesity;  possible  new  or  increased  taxes  on  sugar-sweetened  beverages  by  government  entities  to  reduce
consumption  or  to  raise  revenue;  additional  governmental  regulations  concerning  the  marketing,  labeling,  packaging  or  sale  of  our
sugar-sweetened  beverages;  and  negative  publicity  resulting  from  actual  or  threatened  legal  actions  against  us  or  other  companies
in  our  industry  relating  to  the  marketing,  labeling  or  sale  of  sugar-sweetened  beverages  may  reduce  demand  for  or  increase  the
cost  of  our  sugar-sweetened  beverages,  which  could  adversely  affect  our  profitability.

Water  scarcity  and  poor  quality  could  negatively  impact  the  Coca-Cola  system’s  production  costs  and  capacity.

Water  is  the  main  ingredient  in  substantially  all  of  our  products,  is  vital  to  our  manufacturing  processes,  and  is  needed  to  produce
the  agricultural  ingredients  on  which  our  business  relies.  It  is  also  a  limited  resource  in  many  parts  of  the  world,  facing
unprecedented  challenges  from  overexploitation,  a  growing  population,  increasing  demand  for  food  products,  increasing  pollution,
poor  management  and  the  effects  of  climate  change.  As  the  demand  for  water  continues  to  increase  around  the  world,  and  as
water  becomes  scarcer  and  the  quality  of  available  water  deteriorates,  the  Coca-Cola  system  may  incur  higher  production  costs  or
face  capacity  constraints  that  could  adversely  affect  our  profitability  or  net  operating  revenues  in  the  long  run.

11

If  we  do  not  anticipate  and  address  evolving  consumer  preferences,  our  business  could  suffer.

Consumer  preferences  are  evolving  rapidly  as  a  result  of,  among  other  things,  health  and  nutrition  considerations,  especially
artificiality,  and  obesity  concerns;  shifting  consumer  demographics,  including  aging  populations  in  developed  markets;  changes in
consumer  tastes  and  needs;  changes  in  consumer  lifestyles;  and  competitive  product  and  pricing  pressures.  If  we  do  not
successfully  anticipate  these  changing  consumer  preferences  or  fail  to  address  them  by  timely  developing  new  products  or  product
extensions  through  innovation,  our  share  of  sales,  volume  growth  and  overall  financial  results  could  be  negatively  affected.

Increased  competition  and  capabilities  in  the  marketplace  could  hurt  our  business.

The  nonalcoholic  beverage  segment  of  the  commercial  beverage  industry  is  highly  competitive.  We  compete  with  major
international  beverage  companies  that,  like  our  Company,  operate  in  multiple  geographic  areas,  as  well  as  numerous  companies
that  are  primarily  regional  or  local  in  operation.  In  many  countries  in  which  we  do  business,  including  the  United  States,
PepsiCo,  Inc.,  is  a  primary  competitor.  Other  significant  competitors  include,  but  are  not  limited  to,  Nestl´e,  DPSG,  Groupe
Danone,  Mondel¯ez,  Kraft  and  Unilever.  In  certain  markets,  our  competition  includes  major  beer  companies.  Our  beverage
products  also  compete  against  private  label  brands  developed  by  retailers,  some  of  which  are  Coca-Cola  system  customers.  Our
ability  to  gain  or  maintain  share  of  sales  in  the  global  market  or  in  various  local  markets  may  be  limited  as  a  result  of  actions  by
competitors.  If  we  do  not  continue  to  strengthen  our  capabilities  in  marketing  and  innovation  to  maintain  our  brand  loyalty  and
market  share  while  we  selectively  expand  into  other  product  categories  in  the  nonalcoholic  beverage  segment  of  the  commercial
beverage  industry,  our  business  could  be  negatively  affected.

Product  safety  and  quality  concerns,  including  concerns  related  to  perceived  artificiality  of  ingredients,  could  negatively  affect  our
business.

Our  success  depends  in  large  part  on  our  ability  to  maintain  consumer  confidence  in  the  safety  and  quality  of  all  of  our  products.
We  have  rigorous  product  safety  and  quality  standards  which  we  expect  our  operations  as  well  as  our  bottling  partners  to  meet.
However,  we  cannot  assure  you  that  despite  our  strong  commitment  to  product  safety  and  quality  we  or  all  of  our  bottling
partners  will  always  meet  these  standards,  particularly  as  we  expand  our  product  offerings  through  innovation  beyond  our
traditional  range  of  beverage  products.  If  we  or  our  bottling  partners  fail  to  comply  with  applicable  product  safety  and  quality
standards  and  beverage  products  taken  to  the  market  are  or  become  contaminated  or  adulterated,  we  may  be  required  to  conduct
costly  product  recalls  and  may  become  subject  to  product  liability  claims  and  negative  publicity,  which  could  cause  our  business  to
suffer.  In  addition,  regulatory  actions,  activities  by  nongovernmental  organizations,  or  NGOs,  and  public  debate  and  concerns
about  perceived  negative  safety  and  quality  consequences  of  certain  ingredients  in  our  beverage  products,  such  as  non-nutritive
sweeteners;  substances  that  are  present  naturally  or  occur  as  a  result  of  the  manufacturing  process,  such  as  4-methylimidazole,  or
4-MEI  (a  chemical  compound  that  is  formed  during  the  manufacturing  of  certain  types  of  caramel  coloring  used  in  cola-type
beverages);  substances  used  in  packaging  materials,  such  as  bisphenol  A,  or  BPA  (an  odorless,  tasteless  food-grade  chemical
commonly  used  in  the  food  and  beverage  industries  as  a  component  in  the  coating  of  the  interior  of  cans);  residues  of  agricultural
chemicals;  substances  perceived  by  consumers  as  artificial;  or  biotechnology-derived  ingredients,  may  erode  consumers’  confidence
in  the  safety  and  quality  of  some  of  our  beverage  products.  Increasing  public  concern  about  actual  or  perceived  safety  and  quality
issues,  whether  or  not  justified,  could  result  in  additional  governmental  regulations  concerning  the  marketing  and  labeling  of our
beverages,  negative  publicity,  or  actual  or  threatened  legal  actions  against  us  or  other  companies  in  our  industry,  all  of  which
could  damage  the  reputation  of  our  products  and  may  reduce  demand  for  our  beverages.

Increased  demand  for  food  products  and  decreased  agricultural  productivity  may  negatively  affect  our  business.

We  and  our  bottling  partners  use  a  number  of  key  ingredients  that  are  derived  from  agricultural  commodities  such  as  sugarcane,
corn,  beets,  citrus,  coffee  and  tea  in  the  manufacture  and  packaging  of  our  beverage  products.  Increased  demand  for  food
products  and  decreased  agricultural  productivity  in  certain  regions  of  the  world  as  a  result  of  changing  weather  patterns  may  limit
the  availability  or  increase  the  cost  of  such  agricultural  commodities,  and  could  impact  the  food  security  of  communities  around
the  world.  If  we  are  unable  to  implement  programs  focused  on  economic  opportunity  and  environmental  sustainability  to  address
these  agricultural  challenges  and  fail  to  make  a  strategic  impact  on  food  security  through  joint  efforts  with  bottlers,  farmers,
communities,  suppliers  and  key  partners,  as  well  as  through  our  increased  and  continued  investment  in  sustainable  agriculture, the
affordability  of  our  products  and  ultimately  our  business  and  results  of  operations  could  be  negatively  impacted.

12

Changes  in  the  retail  landscape  or  the  loss  of  key  retail  or  foodservice  customers  could  adversely  affect  our  financial  performance.

Our  industry  is  being  affected  by  the  trend  toward  consolidation  in  the  retail  channel,  particularly  in  Europe  and  the  United
States.  Larger  retailers  may  seek  lower  prices  from  us  and  our  bottling  partners,  may  demand  increased  marketing  or  promotional
expenditures,  and  may  be  more  likely  to  use  their  distribution  networks  to  introduce  and  develop  private  label  brands,  any  of
which  could  negatively  affect  the  Coca-Cola  system’s  profitability.  In  addition,  in  developed  markets,  discounters  and  value  stores,
as  well  as  the  volume  of  transactions  through  e-commerce,  are  growing  at  a  rapid  pace.  The  nonalcoholic  beverage  retail
landscape  is  also  very  dynamic  and  constantly  evolving  in  emerging  and  developing  markets,  where  modern  trade  is  growing  at  a
faster  pace  than  traditional  trade  outlets.  If  we  are  unable  to  successfully  adapt  to  the  rapidly  changing  environment  and  retail
landscape,  our  share  of  sales,  volume  growth  and  overall  financial  results  could  be  negatively  affected.  In  addition,  our  success
depends  in  part  on  our  ability  to  maintain  good  relationships  with  key  retail  and  foodservice  customers.  The  loss  of  one  or  more
of  our  key  retail  or  foodservice  customers  could  have  an  adverse  effect  on  our  financial  performance.

If  we  are  unable  to  expand  our  operations  in  emerging  and  developing  markets,  our  growth  rate  could  be  negatively  affected.

Our  success  depends  in  part  on  our  ability  to  grow  our  business  in  emerging  and  developing  markets,  which  in  turn  depends  on
economic  and  political  conditions  in  those  markets  and  on  our  ability  to  acquire  bottling  operations  in  those  markets  or  to  form
strategic  business  alliances  with  local  bottlers  and  to  make  necessary  infrastructure  enhancements  to  production  facilities,
distribution  networks,  sales  equipment  and  technology.  Moreover,  the  supply  of  our  products  in  emerging  and  developing  markets
must  match  consumers’  demand  for  those  products.  Due  to  product  price,  limited  purchasing  power  and  cultural  differences,  there
can  be  no  assurance  that  our  products  will  be  accepted  in  any  particular  emerging  or  developing  market.

Fluctuations  in  foreign  currency  exchange  rates  could  affect  our  financial  results.

We  earn  revenues,  pay  expenses,  own  assets  and  incur  liabilities  in  countries  using  currencies  other  than  the  U.S.  dollar,  including
the  euro,  the  Japanese  yen,  the  Brazilian  real  and  the  Mexican  peso.  In  2013,  we  used  80  functional  currencies  in  addition  to  the
U.S.  dollar  and  derived  $27.0  billion  of  net  operating  revenues  from  operations  outside  the  United  States.  Because  our
consolidated  financial  statements  are  presented  in  U.S.  dollars,  we  must  translate  revenues,  income  and  expenses,  as  well  as  assets
and  liabilities,  into  U.S.  dollars  at  exchange  rates  in  effect  during  or  at  the  end  of  each  reporting  period.  Therefore,  increases  or
decreases  in the  value  of  the  U.S.  dollar  against  other  major  currencies  affect  our  net  operating  revenues,  operating  income  and  the
value  of  balance  sheet  items  denominated  in  foreign  currencies.  In  addition,  unexpected  and  dramatic  devaluations  of  currencies  in
developing  or  emerging  markets  could  negatively  affect  the  value  of  our  earnings  from,  and  of  the  assets  located  in,  those  markets.
Because  of  the  geographic  diversity  of  our  operations,  weaknesses  in  some  currencies  might  be  offset  by  strengths  in  others  over
time.  We  also  use  derivative  financial  instruments  to  further  reduce  our  net  exposure  to  currency  exchange  rate  fluctuations.
However,  we  cannot  assure  you  that  fluctuations  in  foreign  currency  exchange  rates,  particularly  the  strengthening  of  the  U.S. dollar
against  major  currencies  or  the  currencies  of  large  developing  countries,  would  not  materially  affect  our  financial  results.

If  interest  rates  increase,  our  net  income  could  be  negatively  affected.

We  maintain  levels  of  debt  that  we  consider  prudent  based  on  our  cash  flows,  interest  coverage  ratio  and  percentage  of  debt  to
capital.  We  use  debt  financing  to  lower  our  cost  of  capital,  which  increases  our  return  on  shareowners’  equity.  This  exposes  us  to
adverse  changes  in  interest  rates.  When  and  to  the  extent  appropriate,  we  use  derivative  financial  instruments  to  reduce  our
exposure  to  interest  rate  risks.  We  cannot  assure  you,  however,  that  our  financial  risk  management  program  will  be  successful  in
reducing  the  risks  inherent  in  exposures  to  interest  rate  fluctuations.  Our  interest  expense  may  also  be  affected  by  our  credit
ratings.  In  assessing  our  credit  strength,  credit  rating  agencies  consider  our  capital  structure  and  financial  policies  as  well  as  the
consolidated  balance  sheet  and  other  financial  information  for  the  Company.  In  addition,  some  credit  rating  agencies  also  consider
financial  information  of  certain  of  our  major  bottlers.  It  is  our  expectation  that  the  credit  rating  agencies  will  continue  using  this
methodology.  If  our  credit  ratings  were  to  be  downgraded  as  a  result  of  changes  in  our  capital  structure;  our  major  bottlers’
financial  performance;  changes  in  the  credit  rating  agencies’  methodology  in  assessing  our  credit  strength;  the  credit  agencies’
perception  of  the  impact  of  credit  market  conditions  on  our  or  our  major  bottlers’  current  or  future  financial  performance  and
financial  condition;  or  for  any  other  reason,  our  cost  of  borrowing  could  increase.  Additionally,  if  the  credit  ratings  of  certain
bottlers  in  which  we  have  equity  method  investments  were  to  be  downgraded,  such  bottlers’  interest  expense  could  increase,  which
would  reduce  our  equity  income.

13

We  rely  on  our  bottling  partners  for  a  significant  portion  of  our  business.  If  we  are  unable  to  maintain  good  relationships  with  our
bottling  partners,  our  business  could  suffer.

We  generate  a  significant  portion  of  our  net  operating  revenues  by  selling  concentrates  and  syrups  to  independent  bottling
partners.  As  independent  companies,  our  bottling  partners,  some  of  which  are  publicly  traded  companies,  make  their  own  business
decisions  that  may  not  always  align  with  our  interests.  In  addition,  many  of  our  bottling  partners  have  the  right  to  manufacture  or
distribute  their  own  products  or  certain  products  of  other  beverage  companies.  If  we  are  unable  to  provide  an  appropriate  mix  of
incentives  to  our  bottling  partners  through  a  combination  of  pricing  and  marketing  and  advertising  support,  or  if  our  bottling
partners  are  not  satisfied  with  our  brand  innovation  and  development  efforts,  they  may  take  actions  that,  while  maximizing  their
own  short-term  profits,  may  be  detrimental  to  our  Company  or  our  brands,  or  they  may  devote  more  of  their  energy  and
resources  to  business  opportunities  or  products  other  than  those  of  the  Company.  Such  actions  could,  in  the  long  run,  have  an
adverse  effect  on  our  profitability.

If  our  bottling  partners’  financial  condition  deteriorates,  our  business  and  financial  results  could  be  affected.

We  derive  a  significant  portion  of  our  net  operating  revenues  from  sales  of  concentrates  and  syrups  to  independent  bottling
partners  and,  therefore,  the  success  of  our  business  depends  on  our  bottling  partners’  financial  strength  and  profitability.
While  under  our  agreements  with  our  bottling  partners  we  generally  have  the  right  to  unilaterally  change  the  prices  we  charge  for
our  concentrates  and  syrups,  our  ability  to  do  so  may  be  materially  limited  by  our  bottling  partners’  financial  condition  and  their
ability  to  pass  price  increases  along  to  their  customers.  In  addition,  we  have  investments  in  certain  of  our  bottling  partners,
which  we  account  for  under  the  equity  method,  and  our  operating  results  include  our  proportionate  share  of  such  bottling
partners’  income  or  loss.  Our  bottling  partners’  financial  condition  is  affected  in  large  part  by  conditions  and  events  that  are
beyond  our  and  their  control,  including  competitive  and  general  market  conditions  in  the  territories  in  which  they  operate;  the
availability  of  capital  and  other  financing  resources  on  reasonable  terms;  loss  of  major  customers;  or  disruptions  of  bottling
operations  that  may  be  caused  by  strikes,  work  stoppages,  labor  unrest  or  natural  disasters.  A  deterioration  of  the  financial
condition  or  results  of  operations  of  one  or  more  of  our  major  bottling  partners  could  adversely  affect  our  net  operating  revenues
from  sales  of  concentrates  and  syrups;  could  result  in  a  decrease  in  our  equity  income;  and  could  negatively  affect  the  carrying
values  of  our  investments  in  bottling  partners,  resulting  in  asset  write-offs.

Increases  in  income  tax  rates,  changes  in  income  tax  laws  or  unfavorable  resolution  of  tax  matters  could  have  a  material  adverse
impact  on  our  financial  results.

We  are  subject  to  income  tax  in  the  United  States  and  in  numerous  other  jurisdictions  in  which  we  generate  net  operating
revenues.  Increases  in  income  tax  rates  could  reduce  our  after-tax  income  from  affected  jurisdictions.  We  earn  a  substantial
portion  of  our  income  in  foreign  countries.  If  our  capital  or  financing  needs  in  the  United  States  require  us  to  repatriate  earnings
from  foreign  jurisdictions  above  our  current  levels,  our  effective  tax  rates  for  the  affected  periods  could  be  negatively  impacted.  In
addition,  there  have  been  proposals  to  reform  U.S.  tax  laws  that  could  significantly  impact  how  U.S.  multinational  corporations
are  taxed  on  foreign  earnings.  Although  we  cannot  predict  whether  or  in  what  form  these  proposals  will  pass,  several  of  the
proposals  being  considered,  if  enacted  into  law,  could  have  a  material  adverse  impact  on  our  income  tax  expense  and  cash  flow.

Our  annual  tax  rate  is  based  on  our  income  and  the  tax  laws  in  the  various  jurisdictions  in  which  we  operate.  Significant  judgment
is  required  in  determining  our  annual  income  tax  expense  and  in  evaluating  our  tax  positions.  Although  we  believe  our  tax
estimates  are  reasonable,  the  final  determination  of  tax  audits  and  any  related  disputes  could  be  materially  different  from  our
historical  income  tax  provisions  and  accruals.  The  results  of  audits  or  related  disputes  could  have  a  material  effect  on  our  financial
statements  for  the  period  or  periods  for  which  the  applicable  final  determinations  are  made.

Increased  or  new  indirect  taxes  in  the  United  States  or  in  one  or  more  of  our  other  major  markets  could  negatively  affect  our
business.

Our  business  operations  are  subject  to  numerous  duties  or  taxes  that  are  not  based  on  income,  sometimes  referred  to  as  ‘‘indirect
taxes,’’  including  import  duties,  excise  taxes,  sales  or  value-added  taxes,  property  taxes  and  payroll  taxes,  in  many  of  the
jurisdictions  in  which  we  operate,  including  indirect  taxes  imposed  by  state  and  local  governments.  In  addition,  in  the  past,  the
United  States  Congress  considered  imposing  a  federal  excise  tax  on  beverages  sweetened  with  sugar,  HFCS  or  other  nutritive
sweeteners  and  may  consider  similar  proposals  in  the  future.  As  federal,  state  and  local  governments  experience  significant  budget
deficits,  some  lawmakers  have  proposed  singling  out  beverages  among  a  plethora  of  revenue-raising  items.  Increases  in  or  the
imposition  of  new  indirect  taxes  on  our  business  operations  or  products  would  increase  the  cost  of  products  or,  to  the  extent
levied  directly  on  consumers,  make  our  products  less  affordable,  which  may  negatively  impact  our  net  operating  revenues.

14

Increase  in  the  cost,  disruption  of  supply  or  shortage  of  energy  or  fuels  could  affect  our  profitability.

CCR,  our  North  America  bottling  and  customer  service  organization,  and  our  other  Company-owned  or  -controlled  bottlers
operate  a  large  fleet  of  trucks  and  other  motor  vehicles  to  distribute  and  deliver  beverage  products  to  customers.  In  addition, we
use  a  significant  amount  of  electricity,  natural  gas  and  other  energy  sources  to  operate  our  concentrate  plants  and  the  bottling
plants  and  distribution  facilities  operated  by  CCR  and  our  other  Company-owned  or  -controlled  bottlers.  An  increase  in  the  price,
disruption  of  supply  or  shortage  of  fuel  and  other  energy  sources  in  North  America,  in  other  countries  in  which  we  have
concentrate  plants,  or  in  any  of  the  major  markets  in  which  CCR  and  our  other  Company-owned  or  -controlled  bottlers  operate
that  may  be  caused  by  increasing  demand  or  by  events  such  as  natural  disasters,  power  outages,  or  the  like  could  increase  our
operating  costs  and  negatively  impact  our  profitability.

Our  independent  bottling  partners  also  operate  large  fleets  of  trucks  and  other  motor  vehicles  to  distribute  and  deliver  beverage
products  to  their  own  customers  and  use  a  significant  amount  of  electricity,  natural  gas  and  other  energy  sources  to  operate  their
own  bottling  plants  and  distribution  facilities.  Increases  in  the  price,  disruption  of  supply  or  shortage  of  fuel  and  other  energy
sources  in  any  of  the  major  markets  in  which  our  independent  bottling  partners  operate  would  increase  the  affected  independent
bottling  partners’  operating  costs  and  could  indirectly  negatively  impact  our  results  of  operations.

Increase  in  the  cost,  disruption  of  supply  or  shortage  of  ingredients,  other  raw  materials  or  packaging  materials  could  harm  our
business.

We  and  our  bottling  partners  use  various  ingredients  in  our  business,  including  HFCS,  sucrose,  aspartame,  saccharin,  acesulfame
potassium,  sucralose,  ascorbic  acid,  citric  acid,  phosphoric  acid  and  caramel  color,  other  raw  materials  such  as  orange  and  other
fruit  juice  and  juice  concentrates,  as  well  as  packaging  materials  such  as  PET  for  bottles  and  aluminum  for  cans.  The  prices  for
these  ingredients,  other  raw  materials  and  packaging  materials  fluctuate  depending  on  market  conditions.  Substantial  increases in
the  prices  of  our  or  our  bottling  partners’  ingredients,  other  raw  materials  and  packaging  materials,  to  the  extent  they  cannot  be
recouped  through  increases  in  the  prices  of  finished  beverage  products,  would  increase  our  and  the  Coca-Cola  system’s  operating
costs  and  could  reduce  our  profitability.  Increases  in  the  prices  of  our  finished  products  resulting  from  a  higher  cost  of
ingredients,  other  raw  materials  and  packaging  materials  could  affect  affordability  in  some  markets  and  reduce  Coca-Cola  system
sales.  In  addition,  some  of  our  ingredients,  such  as  aspartame,  acesulfame  potassium,  sucralose,  saccharin  and  ascorbic  acid,  as
well  as  some  of  the  packaging  containers,  such  as  aluminum  cans,  are  available  from  a  limited  number  of  suppliers,  some  of  which
are  located  in  countries  experiencing  political  or  other  risks.  We  cannot  assure  you  that  we  and  our  bottling  partners  will  be able
to  maintain  favorable  arrangements  and  relationships  with  these  suppliers.

The  citrus  industry  is  subject  to  disease  and  the  variability  of  weather  conditions,  which  affect  the  supply  of  orange  juice  and
orange  juice  concentrate,  which  are  important  raw  materials  for  our  business.  In  particular,  freezing  weather  or  hurricanes  in
central  Florida  may  result  in  shortages  and  higher  prices  for  orange  juice  and  orange  juice  concentrate  throughout  the  industry.  In
addition,  greening  disease  is  reducing  the  number  of  trees  and  increasing  grower  costs  and  prices.  Adverse  weather  conditions  may
affect  the  supply  of  other  agricultural  commodities  from  which  key  ingredients  for  our  products  are  derived.  For  example,  drought
conditions  in  certain  parts  of  the  United  States  may  negatively  affect  the  supply  of  corn,  which  in  turn  may  result  in  shortages  of
and  higher  prices  for  HFCS.

An  increase  in  the  cost,  a  sustained  interruption  in  the  supply,  or  a  shortage  of  some  of  these  ingredients,  other  raw  materials,
packaging  materials  or  cans  and  other  containers  that  may  be  caused  by  a  deterioration  of  our  or  our  bottling  partners’
relationships  with  suppliers;  by  supplier  quality  and  reliability  issues;  or  by  events  such  as  natural  disasters,  power  outages,  labor
strikes,  political  uncertainties  or  governmental  instability,  or  the  like  could  negatively  impact  our  net  revenues  and  profits.

Changes  in  laws  and  regulations  relating  to  beverage  containers  and  packaging  could  increase  our  costs  and  reduce  demand  for  our
products.

We  and  our  bottlers  currently  offer  nonrefillable,  recyclable  containers  in  the  United  States  and  in  various  other  markets  around
the  world.  Legal  requirements  have  been  enacted  in  various  jurisdictions  in  the  United  States  and  overseas  requiring  that  deposits
or  certain  ecotaxes  or  fees  be  charged  in  connection  with  the  sale,  marketing  and  use  of  certain  beverage  containers.  Other
proposals  relating  to  beverage  container  deposits,  recycling,  ecotax  and/or  product  stewardship  have  been  introduced  in  various
jurisdictions  in  the  United  States  and  overseas,  and  we  anticipate  that  similar  legislation  or  regulations  may  be  proposed  in  the
future  at  local,  state  and  federal  levels,  both  in  the  United  States  and  elsewhere.  Consumers’  increased  concerns  and  changing
attitudes  about  solid  waste  streams  and  environmental  responsibility  and  the  related  publicity  could  result  in  the  adoption  of such
legislation  or  regulations.  If  these  types  of  requirements  are  adopted  and  implemented  on  a  large  scale  in  any  of  the  major
markets  in  which  we  operate,  they  could  affect  our  costs  or  require  changes  in  our  distribution  model,  which  could  reduce  our  net
operating  revenues  or  profitability.

15

Significant  additional  labeling  or  warning  requirements  or  limitations  on  the  availability  of  our  products  may  inhibit  sales  of  affected
products.

Various  jurisdictions  may  seek  to  adopt  significant  additional  product  labeling  or  warning  requirements  or  limitations  on  the
availability  of  our  products  relating  to  the  content  or  perceived  adverse  health  consequences  of  certain  of  our  products.  For
example,  New  York  City  attempted  in  2012  to  limit  the  size  of  cups  used  to  serve  our  products  in  foodservice  establishments  to
a  maximum  of  16  ounces.  (Litigation  regarding  this  limit  is  currently  on  appeal.)  If  these  types  of  requirements  become
applicable  to  one  or  more  of  our  major  products  under  current  or  future  environmental  or  health  laws  or  regulations,  they  may
inhibit  sales  of  such  products.  Under  one  such  law  in  California,  known  as  Proposition  65,  if  the  state  has  determined  that  a
substance  causes  cancer  or  harms  human  reproduction,  a  warning  must  appear  on  any  product  sold  in  the  state  containing  that
substance.  The  state  maintains  lists  of  these  substances  and  periodically  adds  other  substances  to  these  lists.  Proposition  65
exposes  all  food  and  beverage  producers  to  the  possibility  of  having  to  provide  warnings  on  their  products  in  California  because
it  does  not  provide  for  any  generally  applicable  quantitative  threshold  below  which  the  presence  of  a  listed  substance  is  exempt
from  the  warning  requirement.  Consequently,  the  detection  of  even  a  trace  amount  of  a  listed  substance  can  subject  an  affected
product  to  the  requirement  of  a  warning  label.  However,  Proposition  65  does  not  require  a  warning  if  the  manufacturer  of  a
product  can  demonstrate  that  the  use  of  the  product  in  question  exposes  consumers  to  a  daily  quantity  of  a  listed  substance  that  is
below  a  ‘‘safe  harbor’’  threshold  that  may  be  established,  is  naturally  occurring,  is  the  result  of  necessary  cooking  or  is  subject  to
another  applicable  exception.  One  or  more  substances  that  are  currently  on  the  Proposition  65  lists,  or  that  may  be  added  to  the
lists  in  the  future,  can  be  detected  in  Company  products  at  low  levels  that  are  safe.  With  respect  to  substances  that  have  not yet
been  listed  under  Proposition  65,  the  Company  takes  the  position  that  listing  is  not  scientifically  justified.  With  respect  to
substances  that  are  already  listed,  the  Company  takes  the  position  that  the  presence  of  each  such  substance  in  Company  products
is  subject  to  an  applicable  exemption  from  the  warning  requirement.  The  State  of  California  and  other  parties,  however,  have  in
the  past  taken  and  may  in  the  future  take  a  contrary  position.  If  we  were  required  to  add  Proposition  65  warnings  on  the  labels  of
one  or  more  of  our  beverage  products  produced  for  sale  in  California,  the  resulting  consumer  reaction  to  the  warnings  and
possible  adverse  publicity  could  negatively  affect  our  sales  both  in  California  and  in  other  markets.

If  we  are  unable  to  protect  our  information  systems  against  service  interruption,  misappropriation  of  data  or  breaches  of  security,  our
operations  could  be  disrupted  and  our  reputation  may  be  damaged.

We  rely  on  networks  and  information  systems  and  other  technology  (‘‘information  systems’’),  including  the  Internet  and  third-party
hosted  services,  to  support  a  variety  of  business  processes  and  activities,  including  procurement  and  supply  chain,  manufacturing,
distribution,  invoicing  and  collection  of  payments.  We  use  information  systems  to  process  financial  information  and  results  of
operations  for  internal  reporting  purposes  and  to  comply  with  regulatory  financial  reporting,  legal  and  tax  requirements.  In
addition,  we  depend  on  information  systems  for  digital  marketing  activities  and  electronic  communications  among  our  locations
around  the  world  and  between  Company  personnel  and  our  bottlers  and  other  customers,  suppliers  and  consumers.  Because
information  systems  are  critical  to  many  of  the  Company’s  operating  activities,  our  business  may  be  impacted  by  system
shutdowns,  service  disruptions  or  security  breaches.  These  incidents  may  be  caused  by  failures  during  routine  operations  such  as
system  upgrades  or  user  errors,  as  well  as  network  or  hardware  failures,  malicious  or  disruptive  software,  computer  hackers,  rogue
employees  or  contractors,  cyber-attacks  by  criminal  groups  or  activist  organizations,  geopolitical  events,  natural  disasters,  failures
or  impairments  of  telecommunications  networks,  or  other  catastrophic  events.  In  addition,  such  incidents  could  result  in
unauthorized  disclosure  of  material  confidential  information.  If  our  information  systems  suffer  severe  damage,  disruption  or
shutdown  and  our  business  continuity  plans  do  not  effectively  resolve  the  issues  in  a  timely  manner,  we  could  experience  delays  in
reporting  our  financial  results  and  we  may  lose  revenue  and  profits  as  a  result  of  our  inability  to  timely  manufacture,  distribute,
invoice  and  collect  payments  for  concentrate  or  finished  products.  Misuse,  leakage  or  falsification  of  information  could  result  in  a
violation  of  data  privacy  laws  and  regulations,  damage  the  reputation  and  credibility  of  the  Company  and  have  a  negative  impact
on  net  operating  revenues.  In  addition,  we  may  suffer  financial  and  reputational  damage  because  of  lost  or  misappropriated
confidential  information  belonging  to  us,  our  current  or  former  employees  or  to  our  bottling  partners,  other  customers,  suppliers
or  consumers,  and  may  become  subject  to  legal  action  and  increased  regulatory  oversight.  The  Company  could  also  be  required  to
spend  significant  financial  and  other  resources  to  remedy  the  damage  caused  by  a  security  breach  or  to  repair  or  replace  networks
and  information  systems.

Like  most  major  corporations,  the  Company’s  information  systems  are  a  target  of  attacks.  Although  the  incidents  that  we  have
experienced  to  date  have  not  had  a  material  effect  on  our  business,  financial  condition  or  results  of  operations,  there  can  be no
assurance  that  such  incidents  will  not  have  a  material  adverse  effect  on  us  in  the  future.  In  order  to  address  risks  to  our
information  systems,  we  continue  to  make  investments  in  personnel,  technologies,  cyber-insurance  and  training  of  Company
personnel.  The  Company  maintains  an  information  risk  management  program  which  is  supervised  by  information  technology
management  and  reviewed  by  a  cross-functional  committee.  As  part  of  this  program,  reports  which  include  analysis  of  emerging
risks  as  well  as  the  Company’s  plans  and  strategies  to  address  them  are  regularly  prepared  and  presented  to  senior  management.

16

Unfavorable  general  economic  conditions  in  the  United  States  could  negatively  impact  our  financial  performance.

In  2013,  our  net  operating  revenues  in  the  United  States  were  $19.8  billion,  or  42  percent  of  our  total  net  operating  revenues.
Unfavorable  general  economic  conditions,  such  as  a  recession  or  economic  slowdown,  in  the  United  States  could  negatively  affect
the  affordability  of,  and  consumer  demand  for,  some  of  our  beverages  in  our  flagship  market.  Under  difficult  economic  conditions,
consumers  may  seek  to  reduce  discretionary  spending  by  forgoing  purchases  of  our  products  or  by  shifting  away  from  our
beverages  to  lower-priced  products  offered  by  other  companies,  including  private  label  brands.  Softer  consumer  demand  for  our
beverages  in  the  United  States  could  reduce  our  profitability  and  could  negatively  affect  our  overall  financial  performance.

Unfavorable  economic  and  political  conditions  in  international  markets  could  hurt  our  business.

We  derive  a  significant  portion  of  our  net  operating  revenues  from  sales  of  our  products  in  international  markets.  In  2013,  our
operations  outside  the  United  States  accounted  for  $27.0  billion,  or  58  percent,  of  our  total  net  operating  revenues.  Unfavorable
economic  conditions  in  our  major  international  markets,  the  financial  uncertainties  in  some  countries  in  the  eurozone  and
unstable  political  conditions,  including  civil  unrest  and  governmental  changes,  in  certain  of  our  other  international  markets  could
undermine  global  consumer  confidence  and  reduce  consumers’  purchasing  power,  thereby  reducing  demand  for  our  products.
Product  boycotts  resulting  from  political  activism  could  reduce  demand  for  our  products,  while  restrictions  on  our  ability  to
transfer  earnings  or  capital  across  borders,  price  controls,  limitation  on  profits,  import  authorization  requirements  and  other
restrictions  on  business  activities  which  have  been  or  may  be  imposed  or  expanded  as  a  result  of  political  and  economic  instability
or  otherwise  could  impact  our  profitability.  In  addition,  U.S.  trade  sanctions  against  countries  such  as  Iran  and  Syria  and/or
financial  institutions  accepting  transactions  for  commerce  within  such  countries  could  increase  significantly,  which  could  make  it
impossible  for  us  to  continue  to  make  sales  to  bottlers  in  such  countries.

Litigation  or  legal  proceedings  could  expose  us  to  significant  liabilities  and  damage  our  reputation.

We  are  party  to  various  litigation  claims  and  legal  proceedings.  We  evaluate  these  litigation  claims  and  legal  proceedings  to  assess
the  likelihood  of  unfavorable  outcomes  and  to  estimate,  if  possible,  the  amount  of  potential  losses.  Based  on  these  assessments
and  estimates,  we  establish  reserves  and/or  disclose  the  relevant  litigation  claims  or  legal  proceedings,  as  appropriate.  These
assessments  and  estimates  are  based  on  the  information  available  to  management  at  the  time  and  involve  a  significant  amount  of
management  judgment.  We  caution  you  that  actual  outcomes  or  losses  may  differ  materially  from  those  envisioned  by  our  current
assessments  and  estimates.  In  addition,  we  have  bottling  and  other  business  operations  in  markets  with  high-risk  legal  compliance
environments.  Our  policies  and  procedures  require  strict  compliance  by  our  associates  and  agents  with  all  United  States  and  local
laws  and  regulations  and  consent  orders  applicable  to  our  business  operations,  including  those  prohibiting  improper  payments  to
government  officials.  Nonetheless,  we  cannot  assure  you  that  our  policies,  procedures  and  related  training  programs  will  always
ensure  full  compliance  by  our  associates  and  agents  with  all  applicable  legal  requirements.  Improper  conduct  by  our  associates or
agents  could  damage  our  reputation  in  the  United  States  and  internationally  or  lead  to  litigation  or  legal  proceedings  that  could
result  in  civil  or  criminal  penalties,  including  substantial  monetary  fines,  as  well  as  disgorgement  of  profits.

Adverse  weather  conditions  could  reduce  the  demand  for  our  products.

The  sales  of  our  products  are  influenced  to  some  extent  by  weather  conditions  in  the  markets  in  which  we  operate.  Unusually  cold
or  rainy  weather  during  the  summer  months  may  have  a  temporary  effect  on  the  demand  for  our  products  and  contribute  to  lower
sales,  which  could  have  an  adverse  effect  on  our  results  of  operations  for  such  periods.

Climate  change  may  have  a  long-term  adverse  impact  on  our  business  and  results  of  operations.

There  is  increasing  concern  that  a  gradual  increase  in  global  average  temperatures  due  to  increased  concentration  of  carbon
dioxide  and  other  greenhouse  gases  in  the  atmosphere  will  cause  significant  changes  in  weather  patterns  around  the  globe  and  an
increase  in  the  frequency  and  severity  of  natural  disasters.  Decreased  agricultural  productivity  in  certain  regions  of  the  world  as  a
result  of  changing  weather  patterns  may  limit  the  availability  or  increase  the  cost  of  key  agricultural  commodities,  such  as
sugarcane,  corn,  beets,  citrus,  coffee  and  tea,  which  are  important  sources  of  ingredients  for  our  products,  and  could  impact  the
food  security  of  communities  around  the  world.  Climate  change  may  also  exacerbate  water  scarcity  and  cause  a  further
deterioration  of  water  quality  in  affected  regions,  which  could  limit  water  availability  for  the  Coca-Cola  system’s  bottling
operations.  Increased  frequency  or  duration  of  extreme  weather  conditions  could  also  impair  production  capabilities,  disrupt  our
supply  chain  or  impact  demand  for  our  products.  As  a  result,  the  effects  of  climate  change  could  have  a  long-term  adverse  impact
on  our  business  and  results  of  operations.

17

If  negative  publicity,  even  if  unwarranted,  related  to  product  safety  or  quality,  human  and  workplace  rights,  obesity  or  other issues
damages  our  brand  image  and  corporate  reputation,  our  business  may  suffer.

Our  success  depends  in  large  part  on  our  ability  to  maintain  the  brand  image  of  our  existing  products,  build  up  brand  image  for
new  products  and  brand  extensions  and  maintain  our  corporate  reputation.  We  cannot  assure  you,  however,  that  our  continuing
investment  in  advertising  and  marketing  and  our  strong  commitment  to  product  safety  and  quality  will  have  the  desired  impact  on
our  products’  brand  image  and  on  consumer  preferences.  Product  safety  or  quality  issues,  actual  or  perceived,  or  allegations  of
product  contamination,  even  when  false  or  unfounded,  could  tarnish  the  image  of  the  affected  brands  and  may  cause  consumers
to  choose  other  products.  In  some  emerging  markets,  the  production  and  sale  of  counterfeit  or  ‘‘spurious’’  products,  which  we  and
our  bottling  partners  may  not  be  able  to  fully  combat,  may  damage  the  image  and  reputation  of  our  products.  In  addition,  from
time  to  time,  we  and  our  executives  engage  in  public  policy  endeavors  that  are  either  directly  related  to  our  products  and
packaging  or  to  our  business  operations  and  general  economic  climate  affecting  the  Company.  These  engagements  in  public  policy
debates  can  occasionally  be  the  subject  of  backlash  from  advocacy  groups  that  have  a  differing  point  of  view  and  could  result  in
adverse  media  and  consumer  reaction,  including  product  boycotts.  In  addition,  campaigns  by  activists  attempting  to  connect  us  or
our  bottling  system  with  human  and  workplace  rights  issues  in  certain  emerging  markets  could  adversely  impact  our  corporate
image  and  reputation.  For  example,  in  June  2011,  the  United  Nations  Human  Rights  Council  endorsed  the  Guiding  Principles  on
Business  and  Human  Rights,  which  outlines  how  businesses  should  implement  the  corporate  responsibility  to  respect  human  rights
principles  included  in  the  United  Nations  ‘‘Protect,  Respect  and  Remedy’’  framework  on  human  rights.  Through  our  Human
Rights  Statement  and  Workplace  Rights  Policy  and  Supplier  Guiding  Principles,  and  our  participation  in  the  United  Nations
Global  Compact  and  its  LEAD  program,  as  well  as  our  active  participation  in  the  Global  Business  Initiative  on  Human  Rights
and  the  Global  Business  Coalition  Against  Human  Trafficking,  we  made  a  number  of  commitments  to  respect  all  human  rights.
Allegations  that  we  are  not  respecting  any  of  the  30  human  rights  found  in  the  United  Nations  Universal  Declaration  of  Human
Rights,  even  if  untrue,  could  have  a  significant  impact  on  our  corporate  reputation  and  long-term  financial  results.  Also,  adverse
publicity  surrounding  obesity  and  health  concerns  related  to  our  products,  water  usage,  environmental  impact,  labor  relations  or
the  like  could  negatively  affect  our  Company’s  overall  reputation  and  our  products’  acceptance  by  consumers.

Changes  in,  or  failure  to  comply  with,  the  laws  and  regulations  applicable  to  our  products  or  our  business  operations  could  increase
our  costs  or  reduce  our  net  operating  revenues.

Our  Company’s  business  is  subject  to  various  laws  and  regulations  in  the  numerous  countries  throughout  the  world  in  which  we  do
business,  including  laws  and  regulations  relating  to  competition,  product  safety,  advertising  and  labeling,  container  deposits,
recycling  or  stewardship,  the  protection  of  the  environment,  and  employment  and  labor  practices.  In  the  United  States,  the
production,  distribution  and  sale  of  many  of  our  products  are  subject  to,  among  others,  the  Federal  Food,  Drug,  and  Cosmetic
Act,  the  Federal  Trade  Commission  Act,  the  Lanham  Act,  state  consumer  protection  laws,  the  Occupational  Safety  and  Health
Act,  and  various  environmental  statutes,  as  well  as  various  state  and  local  statutes  and  regulations.  Outside  the  United  States,  the
production,  distribution,  sale,  advertising  and  labeling  of  many  of  our  products  are  also  subject  to  various  laws  and  regulations.
Changes  in  applicable  laws  or  regulations  or  evolving  interpretations  thereof,  including  increased  government  regulations  to  limit
carbon  dioxide  and  other  greenhouse  gas  emissions  as  a  result  of  concern  over  climate  change,  or  regulations  to  limit  or  eliminate
the  use  of  bisphenol  A,  or  BPA  (an  odorless,  tasteless  food-grade  chemical  commonly  used  in  the  food  and  beverage  industries  as
a  component  in  the  coating  of  the  interior  of  cans),  may  result  in  increased  compliance  costs,  capital  expenditures  and  other
financial  obligations  for  us  and  our  bottling  partners,  which  could  affect  our  profitability,  or  may  impede  the  production  or
distribution  of  our  products,  which  could  affect  our  net  operating  revenues.  In  addition,  failure  to  comply  with  environmental,
health  or  safety  requirements,  U.S.  trade  sanctions,  the  U.S.  Foreign  Corrupt  Practices  Act  and  other  applicable  laws  or
regulations  could  result  in  the  assessment  of  damages,  the  imposition  of  penalties,  suspension  of  production,  changes  to  equipment
or  processes,  or  a  cessation  of  operations  at  our  or  our  bottling  partners’  facilities,  as  well  as  damage  to  our  and  the  Coca-Cola
system’s  image  and  reputation,  all  of  which  could  harm  our  and  the  Coca-Cola  system’s  profitability.

Changes  in  accounting  standards  could  affect  our  reported  financial  results.

New  accounting  standards  or  pronouncements  that  may  become  applicable  to  our  Company  from  time  to  time,  or  changes  in  the
interpretation  of  existing  standards  and  pronouncements,  could  have  a  significant  effect  on  our  reported  results  for  the  affected
periods.

18

If  we  are  not  able  to  achieve  our  overall  long-term  growth  objectives,  the  value  of  an  investment  in  our  Company  could  be  negatively
affected.

We  have  established  and  publicly  announced  certain  long-term  growth  objectives.  These  objectives  were  based  on  our  evaluation
of  our  growth  prospects,  which  are  generally  driven  by  the  volume  and  sales  potential  of  many  product  types,  some  of  which  are
more  profitable  than  others,  and  on  an  assessment  of  the  potential  price  and  product  mix.  There  can  be  no  assurance  that  we  will
achieve  the  required  volume  or  revenue  growth  or  the  mix  of  products  necessary  to  achieve  our  long-term  growth  objectives.

If  global  credit  market  conditions  deteriorate,  our  financial  performance  could  be  adversely  affected.

The  cost  and  availability  of  credit  vary  by  market  and  are  subject  to  changes  in  the  global  or  regional  economic  environment.  If
conditions  in  major  credit  markets  deteriorate,  our  and  our  bottling  partners’  ability  to  obtain  debt  financing  on  favorable  terms
may  be  negatively  affected,  which  could  affect  our  and  the  Coca-Cola  system’s  profitability  as  well  as  our  share  of  the  income of
bottling  partners  in  which  we  have  equity  method  investments.  A  decrease  in  availability  of  consumer  credit  resulting  from
unfavorable  credit  market  conditions,  as  well  as  general  unfavorable  economic  conditions,  may  also  cause  consumers  to  reduce
their  discretionary  spending,  which  could  reduce  the  demand  for  our  beverages  and  negatively  affect  our  net  operating  revenues
and  the  Coca-Cola  system’s  profitability.

Default  by  or  failure  of  one  or  more  of  our  counterparty  financial  institutions  could  cause  us  to  incur  significant  losses.

As  part  of  our  hedging  activities,  we  enter  into  transactions  involving  derivative  financial  instruments,  including  forward  contracts,
commodity  futures  contracts,  option  contracts,  collars  and  swaps,  with  various  financial  institutions.  In  addition,  we  have  significant
amounts  of  cash,  cash  equivalents  and  other  investments  on  deposit  or  in  accounts  with  banks  or  other  financial  institutions  in  the
United  States  and  abroad.  As  a  result,  we  are  exposed  to  the  risk  of  default  by  or  failure  of  counterparty  financial  institutions.
The  risk  of  counterparty  default  or  failure  may  be  heightened  during  economic  downturns  and  periods  of  uncertainty  in  the
financial  markets.  If  one  of  our  counterparties  were  to  become  insolvent  or  file  for  bankruptcy,  our  ability  to  recover  losses
incurred  as  a  result  of  default  or  our  assets  that  are  deposited  or  held  in  accounts  with  such  counterparty  may  be  limited  by  the
counterparty’s  liquidity  or  the  applicable  laws  governing  the  insolvency  or  bankruptcy  proceedings.  In  the  event  of  default  by or
failure  of  one  or  more  of  our  counterparties,  we  could  incur  significant  losses,  which  could  negatively  impact  our  results  of
operations  and  financial  condition.

If  we  are  unable  to  realize  additional  benefits  targeted  by  our  productivity  and  reinvestment  program,  our  financial  results  could  be
negatively  affected.

We  believe  that  productivity  gains  are  essential  to  achieving  our  long-term  growth  objectives  and,  therefore,  a  leading  priority  of
our  Company  is  to  design  and  implement  the  most  effective  and  efficient  business  system  possible.  As  part  of  our  efforts  to
become  more  efficient,  leaner  and  adaptive  to  changing  market  conditions,  in  February  2012  we  announced  a  productivity  and
reinvestment  program  consisting  of  (1)  a  productivity  initiative  focused  on  global  supply  chain  optimization,  global  marketing and
innovation  effectiveness,  operating  expense  leverage,  operational  excellence  and  data  and  information  technology  systems
standardization;  and  (2)  an  expansion  of  our  initiative  to  capture  CCR  integration  synergies  in  North  America,  focused  primarily
on  our  North  American  product  supply.  We  intend  to  invest  the  savings  generated  by  this  program  to  enhance  ongoing  systemwide
brand-building  initiatives.  We  have  incurred  and  expect  to  continue  to  incur  significant  costs  to  capture  these  savings  and
additional  synergies.  In  February  2014,  we  announced  that  we  are  expanding  our  productivity  and  reinvestment  program  to  drive
an  incremental  $1  billion  in  productivity  by  2016  that  will  primarily  be  redirected  into  increased  media  investments.  If  we  are
unable  to  capture  the  savings  and  additional  synergies  targeted  by  our  productivity  and  reinvestment  program,  our  financial  results
could  be  negatively  affected.

If  we  are  unable  to  renew  collective  bargaining  agreements  on  satisfactory  terms,  or  we  or  our  bottling  partners  experience  strikes,
work  stoppages  or  labor  unrest,  our  business  could  suffer.

Many  of  our  associates  at  our  key  manufacturing  locations  and  bottling  plants  are  covered  by  collective  bargaining  agreements.
While  we  generally  have  been  able  to  renegotiate  collective  bargaining  agreements  on  satisfactory  terms  when  they  expire  and
regard  our  relations  with  associates  and  their  representatives  as  generally  satisfactory,  negotiations  in  the  current  environment
remain  challenging,  as  the  Company  must  have  competitive  cost  structures  in  each  market  while  meeting  the  compensation  and
benefits  needs  of  our  associates.  If  we  are  unable  to  renew  collective  bargaining  agreements  on  satisfactory  terms,  our  labor  costs
could  increase,  which  could  affect  our  profit  margins.  In  addition,  many  of  our  bottling  partners’  employees  are  represented  by
labor  unions.  Strikes,  work  stoppages  or  other  forms  of  labor  unrest  at  any  of  our  major  manufacturing  facilities  or  at  our  or our
major  bottlers’  plants  could  impair  our  ability  to  supply  concentrates  and  syrups  to  our  bottling  partners  or  our  bottlers’  ability  to
supply  finished  beverages  to  customers,  which  could  reduce  our  net  operating  revenues  and  could  expose  us  to  customer  claims.

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We  may  be  required  to  recognize  impairment  charges  that  could  materially  affect  our  financial  results.

We  assess  our  goodwill,  trademarks  and  other  intangible  assets  as  well  as  our  other  long-lived  assets  as  and  when  required  by
accounting  principles  generally  accepted  in  the  United  States  to  determine  whether  they  are  impaired  and,  if  they  are,  we  record
appropriate  impairment  charges.  Our  equity  method  investees  also  perform  impairment  tests,  and  we  record  our  proportionate
share  of  impairment  charges  recorded  by  them  adjusted,  as  appropriate,  for  the  impact  of  items  such  as  basis  differences,  deferred
taxes  and  deferred  gains.  It  is  possible  that  we  may  be  required  to  record  significant  impairment  charges  or  our  proportionate
share  of  significant  charges  recorded  by  equity  method  investees  in  the  future  and,  if  we  do  so,  our  operating  or  equity  income
could  be  materially  adversely  affected.

We  may  incur  multi-employer  plan  withdrawal  liabilities  in  the  future,  which  could  negatively  impact  our  financial  performance.

We  participate  in  certain  multi-employer  pension  plans  in  the  United  States.  Our  U.S.  multi-employer  pension  plan  expense
totaled  $37  million  in  2013.  The  U.S.  multi-employer  pension  plans  in  which  we  currently  participate  have  contractual
arrangements  that  extend  into  2018.  If,  in  the  future,  we  choose  to  withdraw  from  any  of  the  multi-employer  pension  plans  in
which  we  participate,  we  will  likely  need  to  record  withdrawal  liabilities,  which  could  negatively  impact  our  financial  performance
in  the  applicable  periods.

If  we  do  not  successfully  integrate  and  manage  our  Company-owned  or  -controlled  bottling  operations,  our  results  could  suffer.

From  time  to  time  we  acquire  or  take  control  of  bottling  operations,  often  in  underperforming  markets  where  we  believe  we  can
use  our  resources  and  expertise  to  improve  performance.  We  may  incur  unforeseen  liabilities  and  obligations  in  connection  with
acquiring,  taking  control  of  or  managing  bottling  operations  and  may  encounter  unexpected  difficulties  and  costs  in  restructuring
and  integrating  them  into  our  Company’s  operating  and  internal  control  structures.  We  may  also  experience  delays  in  extending
our  Company’s  internal  control  over  financial  reporting  to  newly  acquired  or  controlled  bottling  operations,  which  may  increase
the  risk  of  failure  to  prevent  misstatements  in  such  operations’  financial  records  and  in  our  consolidated  financial  statements.  Our
financial  performance  depends  in  large  part  on  how  well  we  can  manage  and  improve  the  performance  of  Company-owned  or
-controlled  bottling  operations.  We  cannot  assure  you,  however,  that  we  will  be  able  to  achieve  our  strategic  and  financial
objectives  for  such  bottling  operations.  If  we  are  unable  to  achieve  such  objectives,  our  consolidated  results  could  be  negatively
affected.

Global  or  regional  catastrophic  events  could  impact  our  operations  and  financial  results.

Because  of  our  global  presence  and  worldwide  operations,  our  business  can  be  affected  by  large-scale  terrorist  acts,  especially
those  directed  against  the  United  States  or  other  major  industrialized  countries;  the  outbreak  or  escalation  of  armed  hostilities;
major  natural  disasters;  or  widespread  outbreaks  of  infectious  diseases.  Such  events  could  impair  our  ability  to  manage  our
business  around  the  world,  could  disrupt  our  supply  of  raw  materials  and  ingredients,  and  could  impact  production,  transportation
and  delivery  of  concentrates,  syrups  and  finished  products.  In  addition,  such  events  could  cause  disruption  of  regional  or  global
economic  activity,  which  can  affect  consumers’  purchasing  power  in  the  affected  areas  and,  therefore,  reduce  demand  for  our
products.

ITEM  1B. UNRESOLVED  STAFF  COMMENTS

Not  applicable.

ITEM  2. PROPERTIES

Our  worldwide  headquarters  is  located  on  a  35-acre  office  complex  in  Atlanta,  Georgia.  The  complex  includes  our  621,000  square
foot  headquarters  building  and  an  870,000  square  foot  building  in  which  our  North  America  group’s  main  offices  are  located.  The
complex  also  includes  several  other  buildings,  including  our  264,000  square  foot  Coca-Cola  Plaza  building,  technical  and
engineering  facilities,  a  learning  center  and  a  reception  center.  We  also  own  an  office  and  retail  building  at  711  Fifth  Avenue  in
New  York,  New  York.  These  properties,  except  for  the  North  America  group’s  main  offices,  are  included  in  the  Corporate
operating  segment.

We  own  or  lease  additional  facilities,  real  estate  and  office  space  throughout  the  world  which  we  use  for  administrative,
manufacturing,  processing,  packaging,  storage,  warehousing,  distribution  and  retail  operations.  These  properties  are  generally
included  in  the  geographic  operating  segment  in  which  they  are  located.

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In  North  America,  as  of  December  31,  2013,  we  owned  67  beverage  production  facilities,  10  principal  beverage  concentrate  and/or
syrup  manufacturing  plants,  one  facility  that  manufactures  juice  concentrates  for  foodservice  use,  and  two  bottled  water  facilities;
we  leased  one  beverage  production  facility,  one  bottled  water  facility  and  four  container  manufacturing  facilities;  and  we  operated
267  principal  beverage  distribution  warehouses,  of  which  94  were  leased  and  the  rest  were  owned.  Also  included  in  the  North
America  operating  segment  is  a  portion  of  the  Atlanta  office  complex  consisting  of  the  North  America  group’s  main  offices.

Additionally,  outside  of  North  America,  as  of  December  31,  2013,  our  Company  owned  and  operated  17  principal  beverage
concentrate  manufacturing  plants,  of  which  three  are  included  in  the  Eurasia  and  Africa  operating  segment,  three  are  included  in
the  Europe  operating  segment,  five  are  included  in  the  Latin  America  operating  segment,  and  six  are  included  in  the  Pacific
operating  segment,  and  we  owned  a  majority  interest  in  and  operated  one  beverage  concentrate  manufacturing  plant  included  in
the  Pacific  operating  segment.

We  own  or  hold  a  majority  interest  in  or  otherwise  consolidate  under  applicable  accounting  rules  bottling  operations  that,  as  of
December  31,  2013,  owned  75  principal  beverage  bottling  and  canning  plants  located  throughout  the  world.  These  plants  are
included  in  the  Bottling  Investments  operating  segment.

Management  believes  that  our  Company’s  facilities  for  the  production  of  our  products  are  suitable  and  adequate,  that  they  are
being  appropriately  utilized  in  line  with  past  experience,  and  that  they  have  sufficient  production  capacity  for  their  present
intended  purposes.  The  extent  of  utilization  of  such  facilities  varies  based  upon  seasonal  demand  for  our  products.  However,
management  believes  that  additional  production  can  be  obtained  at  the  existing  facilities  by  adding  personnel  and  capital
equipment  and,  at  some  facilities,  by  adding  shifts  of  personnel  or  expanding  the  facilities.  We  continuously  review  our  anticipated
requirements  for  facilities  and,  on  the  basis  of  that  review,  may  from  time  to  time  acquire  additional  facilities  and/or  dispose  of
existing  facilities.

ITEM  3. LEGAL  PROCEEDINGS

The  Company  is  involved  in  various  legal  proceedings,  including  the  proceedings  specifically  discussed  below.  Management
believes  that  the  total  liabilities  to  the  Company  that  may  arise  as  a  result  of  currently  pending  legal  proceedings  will  not  have  a
material  adverse  effect  on  the  Company  taken  as  a  whole.

Aqua-Chem  Litigation

On December 20, 2002, the Company filed a lawsuit (The Coca-Cola Company v. Aqua-Chem, Inc., Civil Action No. 2002CV631-50) in
the  Superior  Court  of  Fulton  County,  Georgia  (the  ‘‘Georgia  Case’’),  seeking  a  declaratory  judgment  that  the  Company  has  no
obligation  to  its  former  subsidiary,  Aqua-Chem,  Inc.,  now  known  as  Cleaver-Brooks,  Inc.  (‘‘Aqua-Chem’’),  for  any  past,  present or
future  liabilities  or  expenses  in  connection  with  any  claims  or  lawsuits  against  Aqua-Chem.  Subsequent  to  the  Company’s  filing but
on  the  same  day,  Aqua-Chem  filed  a  lawsuit  (Aqua-Chem,  Inc.  v.  The  Coca-Cola  Company,  Civil  Action  No.  02CV012179)  in  the
Circuit  Court,  Civil  Division  of  Milwaukee  County,  Wisconsin  (the  ‘‘Wisconsin  Case’’).  In  the  Wisconsin  Case,  Aqua-Chem  sought
a  declaratory  judgment  that  the  Company  is  responsible  for  all  liabilities  and  expenses  not  covered  by  insurance  in  connection
with  certain  of  Aqua-Chem’s  general  and  product  liability  claims  arising  from  occurrences  prior  to  the  Company’s  sale  of
Aqua-Chem  in  1981,  and  a  judgment  for  breach  of  contract  in  an  amount  exceeding  $9  million  for  costs  incurred  by  Aqua-Chem
to  date  in  connection  with  such  claims.  The  Wisconsin  Case  initially  was  stayed,  pending  final  resolution  of  the  Georgia  Case, and
later  was  voluntarily  dismissed  without  prejudice  by  Aqua-Chem.

The  Company  owned  Aqua-Chem  from  1970  to  1981.  During  that  time,  the  Company  purchased  over  $400  million  of  insurance
coverage,  which  also  insures  Aqua-Chem  for  some  of  its  prior  and  future  costs  for  certain  product  liability  and  other  claims.  The
Company  sold  Aqua-Chem  to  Lyonnaise  American  Holding,  Inc.,  in  1981  under  the  terms  of  a  stock  sale  agreement.  The  1981
agreement,  and  a  subsequent  1983  settlement  agreement,  outlined  the  parties’  rights  and  obligations  concerning  past  and  future
claims  and  lawsuits  involving  Aqua-Chem.  Cleaver-Brooks,  a  division  of  Aqua-Chem,  manufactured  boilers,  some  of  which
contained  asbestos  gaskets.  Aqua-Chem  was  first  named  as  a  defendant  in  asbestos  lawsuits  in  or  around  1985  and  currently  has
approximately  40,000  active  claims  pending  against  it.

The  parties  agreed  in  2004  to  stay  the  Georgia  Case  pending  the  outcome  of  insurance  coverage  litigation  filed  by  certain
Aqua-Chem  insurers  on  March  26,  2004.  In  the  coverage  action,  five  plaintiff  insurance  companies  filed  suit  (Century  Indemnity
Company,  et  al.  v.  Aqua-Chem,  Inc.,  The  Coca-Cola  Company,  et  al.,  Case  No.  04CV002852)  in  the  Circuit  Court,  Civil
Division  of  Milwaukee  County,  Wisconsin,  against  the  Company,  Aqua-Chem  and  16  insurance  companies.  Several  of  the
policies  that  were  the  subject  of  the  coverage  action  had  been  issued  to  the  Company  during  the  period  (1970  to  1981)  when
the  Company  owned  Aqua-Chem.  The  complaint  sought  a  determination  of  the  respective  rights  and  obligations  under  the

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insurance  policies  issued  with  regard  to  asbestos-related  claims  against  Aqua-Chem.  The  action  also  sought  a  monetary  judgment
reimbursing  any  amounts  paid  by  the  plaintiffs  in  excess  of  their  obligations.  Two  of  the  insurers,  one  with  a  $15  million  policy
limit  and  one  with  a  $25  million  policy  limit,  asserted  cross-claims  against  the  Company,  alleging  that  the  Company  and/or  its
insurers  are  responsible  for  Aqua-Chem’s  asbestos  liabilities  before  any  obligation  is  triggered  on  the  part  of  the  cross-claimant
insurers  to  pay  for  such  costs  under  their  policies.

Aqua-Chem  and  the  Company  filed  and  obtained  a  partial  summary  judgment  determination  in  the  coverage  action  that  the
insurers  for  Aqua-Chem  and  the  Company  were  jointly  and  severally  liable  for  coverage  amounts,  but  reserving  judgment  on  other
defenses  that  might  apply.  During  the  course  of  the  Wisconsin  insurance  coverage  litigation,  Aqua-Chem  and  the  Company
reached  settlements  with  several  of  the  insurers,  including  plaintiffs,  who  have  paid  or  will  pay  funds  into  an  escrow  account for
payment  of  costs  arising  from  the  asbestos  claims  against  Aqua-Chem.  On  July  24,  2007,  the  Wisconsin  trial  court  entered  a  final
declaratory  judgment  regarding  the  rights  and  obligations  of  the  parties  under  the  insurance  policies  issued  by  the  remaining
defendant  insurers,  which  judgment  was  not  appealed.  The  judgment  directs,  among  other  things,  that  each  insurer  whose  policy  is
triggered  is  jointly  and  severally  liable  for  100  percent  of  Aqua-Chem’s  losses  up  to  policy  limits.  The  court’s  judgment  concluded
the  Wisconsin  insurance  coverage  litigation.

The  Company  and  Aqua-Chem  continued  to  pursue  and  obtain  coverage  agreements  for  the  asbestos-related  claims  against
Aqua-Chem  with  those  insurance  companies  that  did  not  settle  in  the  Wisconsin  insurance  coverage  litigation.  The  Company
anticipated  that  a  final  settlement  with  three  of  those  insurers  (the  ‘‘Chartis  insurers’’)  would  be  finalized  in  May  2011,  but  the
Chartis  insurers  repudiated  their  settlement  commitments  and,  as  a  result,  Aqua-Chem  and  the  Company  filed  suit  against  them  in
Wisconsin  state  court  to  enforce  the  coverage-in-place  settlement  or,  in  the  alternative,  to  obtain  a  declaratory  judgment  validating
Aqua-Chem  and  the  Company’s  interpretation  of  the  court’s  judgment  in  the  Wisconsin  insurance  coverage  litigation.

In  February  2012,  the  parties  filed  and  argued  a  number  of  cross-motions  for  summary  judgment  related  to  the  issues  of  the
enforceability  of  the  settlement  agreement  and  the  exhaustion  of  policies  underlying  those  of  the  Chartis  insurers.  The  court
granted  defendants’  motions  for  summary  judgment  that  the  2011  Settlement  Agreement  and  2010  Term  Sheet  were  not  binding
contracts,  but  denied  their  similar  motions  related  to  plaintiffs’  claims  for  promissory  and/or  equitable  estoppel.  On  or  about
May  15,  2012,  the  parties  entered  into  a  mutually  agreeable  settlement/stipulation  resolving  two  major  issues:  exhaustion  of
underlying  coverage  and  control  of  defense.  On  or  about  January  10,  2013,  the  parties  reached  a  settlement  of  the  estoppel  claims
and  all  of  the  remaining  coverage  issues,  with  the  exception  of  one  disputed  issue  relating  to  the  scope  of  the  Chartis  insurers’
defense  obligations  in  two  policy  years.  The  trial  court  granted  summary  judgment  in  favor  of  the  Company  and  Aqua-Chem  on
that  one  open  issue  and  entered  a  final  appealable  judgment  to  that  effect  following  the  parties’  settlement.  On  January  23,  2013,
the  Chartis  insurers  filed  a  notice  of  appeal  of  the  trial  court’s  summary  judgment  ruling.  On  October  29,  2013,  the  Wisconsin
Court  of  Appeals  affirmed  the  grant  of  summary  judgment  in  favor  of  the  Company  and  Aqua-Chem.  On  November  27,  2013,  the
Chartis  insurers  filed  a  petition  for  review  in  the  Supreme  Court  of  Wisconsin,  and  on  December  11,  2013,  the  Company  filed  its
opposition  to  that  petition.  Whatever  the  outcome  of  the  Chartis  insurers’  appeal  to  the  Wisconsin  Supreme  Court,  the  Chartis
insurers  will  remain  subject  to  the  court’s  judgment  in  the  Wisconsin  insurance  coverage  litigation.

The  Georgia  Case  remains  subject  to  the  stay  agreed  to  in  2004.

Environmental  Matters

The  Company’s  Atlanta  Syrup  Plant  (‘‘ASP’’)  discharges  wastewater  to  a  City  of  Atlanta  wastewater  treatment  works  pursuant  to  a
government-issued  permit  under  the  U.S.  Clean  Water  Act  and  related  state  and  local  laws  and  regulations.  The  Company  became
aware  that  wastewater-related  reports  filed  by  ASP  with  regulators  may  contain  certain  inaccurate  information  and  made
self-disclosure  to  the  City  of  Atlanta  regarding  the  matter  as  required  by  applicable  law.  As  a  result,  regulatory  authorities may
seek  monetary  and/or  other  sanctions  against  the  Company,  although  the  Company  believes  that  any  sanctions  that  may  ultimately
be  imposed  will  not  be  material  to  its  business,  financial  condition  or  results  of  operations.

The  Company’s  juice  plant  in  Paw  Paw,  Michigan  uses  ammonia  in  its  refrigeration  equipment.  The  plant’s  use  of  ammonia  is
subject  to  the  U.S.  Clean  Air  Act’s  Risk  Management  Program  (the  ‘‘RMP’’).  Under  the  RMP,  our  plant  must  develop,  maintain
and  implement  a  plan  to  prevent,  mitigate  and  respond  to  potential  releases  of  ammonia  into  the  environment.  Following  an
inspection  regarding  compliance  with  the  RMP,  the  U.S.  Environmental  Protection  Agency  (the  ‘‘EPA’’)  sent  a  notice  dated
March  12,  2013,  to  the  Paw  Paw  juice  plant  alleging  certain  violations  of  the  RMP  and  indicating  that  it  may  pursue  an
administrative  enforcement  action  proposing  civil  penalties  of  $278,000.  The  Company  is  in  the  process  of  negotiating  a  reasonable
settlement  regarding  the  matter  and  believes  that  any  penalties  ultimately  imposed  will  not  be  material  to  its  business,  financial
condition  or  results  of  operations.

ITEM  4. MINE  SAFETY  DISCLOSURES

Not  applicable.

22

ITEM  X. EXECUTIVE  OFFICERS  OF  THE  COMPANY

The  following  are  the  executive  officers  of  our  Company  as  of  February  25,  2014:

Ahmet  C.  Bozer,  53,  is  Executive  Vice  President  of  the  Company  and  President  of  Coca-Cola  International,  which  consists  of  the
Company’s  Eurasia  and  Africa,  Europe,  Latin  America  and  Asia  Pacific  operating  groups.  Mr.  Bozer  joined  the  Company  in  1990
as  a  Financial  Control  Manager.  In  1992,  he  became  the  Region  Finance  Manager  in  Turkey.  In  1994,  he  joined  Coca-Cola
Bottlers  of  Turkey  (now  Coca-Cola ˙I¸cecek  A.¸S.)  as  Finance  Director  and  was  named  Managing  Director  in  1998.  In  2000,
Mr.  Bozer  rejoined  the  Company  as  President  of  the  Eurasia  Division,  which  became  the  Eurasia  and  Middle  East  Division  in
2003.  In  2006,  Mr.  Bozer  assumed  the  additional  leadership  responsibility  for  the  Russia,  Ukraine  and  Belarus  Division.  In  2007,
with  the  addition  of  the  India  and  South  West  Asia  Division  under  his  responsibilities,  Mr.  Bozer  was  named  President  of  the
Eurasia  Group.  From  July  1,  2008,  until  December  31,  2012,  Mr.  Bozer  served  as  President  of  the  Eurasia  and  Africa  Group.  He
was  appointed  President  of  Coca-Cola  International  effective  January  1,  2013,  and  was  elected  Executive  Vice  President  of  the
Company  on  February  21,  2013.

Alexander  B.  Cummings,  Jr.,  57,  is  Executive  Vice  President  and  Chief  Administrative  Officer  of  the  Company.  Mr.  Cummings
joined  the  Company  in  1997  as  Deputy  Region  Manager,  Nigeria.  In  1998,  Mr.  Cummings  was  named  Managing  Director/Region
Manager,  Nigeria,  and  in  2000,  he  became  President  of  the  North  West  Africa  Division  based  in  Morocco.  In  2001,
Mr.  Cummings  became  President  of  the  Africa  Group  and  served  in  this  capacity  until  June  2008.  Mr.  Cummings  was  appointed
Chief  Administrative  Officer  of  the  Company  effective  July  1,  2008,  and  was  elected  Executive  Vice  President  of  the  Company
effective  October  15,  2008.

J.  Alexander  M.  Douglas,  Jr.,  52,  is  Senior  Vice  President  and  Global  Chief  Customer  Officer  of  the  Company  and  President  of
Coca-Cola  North  America.  Mr.  Douglas  joined  the  Company  in  January  1988  as  a  District  Sales  Manager  for  the  Foodservice
Division  of  Coca-Cola  USA.  In  May  1994,  he  was  named  Vice  President  of  Coca-Cola  USA,  initially  assuming  leadership  of  the
CCE  Sales  and  Marketing  Group  and  eventually  assuming  leadership  of  the  entire  North  American  Field  Sales  and  Marketing
Groups.  In  2000,  Mr.  Douglas  was  appointed  President  of  the  North  American  Retail  Division  within  the  North  America  group.
He  served  as  Senior  Vice  President  and  Chief  Customer  Officer  of  the  Company  from  2003  until  2006  and  continued  serving  as
Senior  Vice  President  until  April  2007.  Mr.  Douglas  was  President  of  the  North  America  Group  from  August  2006  through
December  31,  2012.  He  was  appointed  Global  Chief  Customer  Officer  effective  January  1,  2013,  was  elected  Senior  Vice  President
of  the  Company  on  February  21,  2013,  and  was  appointed  President  of  Coca-Cola  North  America  effective  January  1,  2014.

Ceree  Eberly,  51,  is  Senior  Vice  President  and  Chief  People  Officer  of  the  Company,  with  responsibility  for  leading  the  Company’s
global  People  Function  (formerly  Human  Resources).  Ms.  Eberly  joined  the  Company  in  1990,  serving  in  staffing,  compensation
and  other  roles  supporting  the  Company’s  business  units  around  the  world.  From  1998  until  2003,  she  served  as  Human  Resources
Director  for  the  Latin  Center  Division.  From  2003  until  2007,  Ms.  Eberly  served  as  Vice  President  of  the  McDonald’s  Division.
She  was  appointed  Group  Human  Resources  Director  for  Europe  in  July  2007  and  served  in  that  capacity  until  she  was  appointed
Chief  People  Officer  effective  December  1,  2009.  Ms.  Eberly  was  elected  Senior  Vice  President  of  the  Company  effective  April  1,
2010.

Gary  P.  Fayard,  61,  is  Executive  Vice  President  and  Chief  Financial  Officer  of  the  Company.  Mr.  Fayard  joined  the  Company  in
1994.  In  July  1994,  he  was  elected  Vice  President  and  Controller.  In  December  1999,  he  was  elected  Senior  Vice  President  and
Chief  Financial  Officer.  Mr.  Fayard  was  elected  Executive  Vice  President  of  the  Company  in  February  2003.

Irial  Finan,  56,  is  Executive  Vice  President  and  President,  Bottling  Investments  and  Supply  Chain.  Mr.  Finan  joined  the  Company
and  was  named  President,  Bottling  Investments  in  2004.  Mr.  Finan  joined  the  Coca-Cola  system  in  1981  with  Coca-Cola  Bottlers
Ireland,  Ltd.,  where  for  several  years  he  held  a  variety  of  accounting  positions.  From  1987  until  1990,  Mr.  Finan  served  as  Finance
Director  of  Coca-Cola  Bottlers  Ireland,  Ltd.  From  1991  to  1993,  he  served  as  Managing  Director  of  Coca-Cola  Bottlers
Ulster,  Ltd.  He  was  Managing  Director  of  Coca-Cola  bottlers  in  Romania  and  Bulgaria  until  late  1994.  From  1995  to  1999,  he
served  as  Managing  Director  of  Molino  Beverages,  with  responsibility  for  expanding  markets,  including  the  Republic  of  Ireland,
Northern  Ireland,  Romania,  Moldova,  Russia  and  Nigeria.  Mr.  Finan  served  from  2001  until  2003  as  Chief  Executive  Officer  of
Coca-Cola  Hellenic.  He  was  elected  Executive  Vice  President  of  the  Company  in  October  2004.

Bernhard  Goepelt,  51,  is  Senior  Vice  President,  General  Counsel  and  Chief  Legal  Counsel  of  the  Company.  Mr.  Goepelt  joined
the  Company  in  1992  as  Legal  Counsel  for  the  German  Division.  In  1997,  he  was  appointed  Legal  Counsel  for  the  Middle  and
Far  East  Group  and  in  1999  was  appointed  Division  Counsel,  Southeast  and  West  Asia  Division,  based  in  Thailand.  In  2003,
Mr.  Goepelt  was  appointed  Group  Counsel  for  the  Central  Europe,  Eurasia  and  Middle  East  Group.  In  2005,  he  assumed  the
position  of  General  Counsel  for  Japan  and  China  and  in  2007,  Mr.  Goepelt  was  appointed  General  Counsel,  Pacific  Group.  In
April  2010,  he  moved  to  Atlanta,  Georgia,  to  become  Associate  General  Counsel,  Global  Marketing,  Commercial  Leadership  &
Strategy.  In  September  2010,  Mr.  Goepelt  took  on  the  additional  responsibility  of  General  Counsel  for  the  Pacific  Group.  In

23

addition  to  his  functional  responsibilities,  he  also  managed  the  administration  of  the  Legal  Division.  Mr.  Goepelt  was  elected
Senior  Vice  President,  General  Counsel  and  Chief  Legal  Counsel  of  the  Company  in  December  2011.

Nathan  Kalumbu,  49,  is  President  of  the  Eurasia  and  Africa  Group.  Mr.  Kalumbu  joined  the  Company  in  1990  as  the  Central
Africa  region’s  External  Affairs  Manager  and  served  in  numerous  roles  in  marketing  operations  and  country  management  in
Zimbabwe,  Zambia  and  Malawi  from  1992  to  1996.  He  held  the  role  of  Executive  Assistant  to  the  South  Africa  Division  President
from  1997  to  1998  and  Region  Manager  for  Central  Africa  from  1998  to  2000  and  for  Nigeria  from  2000  to  2004.  In  2004,
Mr.  Kalumbu  was  appointed  Business  Planning  Director  and  Executive  Assistant  to  the  Retail  Division  President,  North  America.
He  returned  to  the  Africa  Group  as  Director  of  Business  Strategy  and  Planning  for  the  East  and  Central  Africa  Division  in  2006.
In  2007,  he  was  named  President  of  the  Central,  East  and  West  Africa  (CEWA)  business  unit  and  served  in  that  role  until  his
appointment  to  his  current  position  effective  January  1,  2013.

Muhtar  Kent,  61,  is  Chairman  of  the  Board  of  Directors,  Chief  Executive  Officer  and  President  of  the  Company.  Mr.  Kent  joined
the  Company  in  1978  and  held  a  variety  of  marketing  and  operations  roles  throughout  his  career  with  the  Company.  In  1985,  he
was  appointed  General  Manager  of  Coca-Cola  Turkey  and  Central  Asia.  From  1989  to  1995,  Mr.  Kent  served  as  President  of  the
East  Central  Europe  Division  and  Senior  Vice  President  of  Coca-Cola  International.  Between  1995  and  1998,  he  served  as
Managing  Director  of  Coca-Cola  Amatil-Europe,  covering  bottling  operations  in  12  countries,  and  from  1999  until  2005,  he  served
as  President  and  Chief  Executive  Officer  of  Efes  Beverage  Group,  a  diversified  beverage  company  with  Coca-Cola  and  beer
operations  across  Southeast  Europe,  Turkey  and  Central  Asia.  Mr.  Kent  rejoined  the  Company  in  May  2005  as  President  and
Chief  Operating  Officer,  North  Asia,  Eurasia  and  Middle  East  Group,  an  organization  serving  a  broad  and  diverse  region  that
included  China,  Japan  and  Russia.  He  was  appointed  President,  Coca-Cola  International  in  January  2006  and  was  elected
Executive  Vice  President  of  the  Company  in  February  2006.  He  was  elected  President  and  Chief  Operating  Officer  of  the
Company  in  December  2006  and  was  elected  to  the  Board  of  Directors  in  April  2008.  Mr.  Kent  was  elected  Chief  Executive
Officer  of  the  Company  effective  July  1,  2008,  and  was  elected  Chairman  of  the  Board  of  Directors  of  the  Company  in  April  2009.

James  Quincey,  49,  is  President  of  the  Europe  Group.  Mr.  Quincey  joined  the  Company  in  1996  as  Director,  Learning  Strategy  for
the  Latin  America  Group.  He  moved  to  Mexico  as  Deputy  to  the  Division  President  in  1999,  and  became  Region  Manager  for
Argentina  and  Uruguay  in  2000,  and  then  General  Manager  of  the  South  Cone  region  (Argentina,  Chile,  Uruguay  and  Paraguay)
in  2003.  Mr.  Quincey  was  appointed  President  of  the  South  Latin  Division  in  December  2003,  and  President  of  the  Mexico
Division  in  December  2005.  In  October  2008,  he  was  named  President  of  the  Northwest  Europe  and  Nordics  business  unit  and
served  in  that  role  until  his  appointment  to  his  current  position  effective  January  1,  2013.

Jos´e  Octavio  Reyes,  61,  is  Vice  Chairman,  The  Coca-Cola  Export  Corporation.  Mr.  Reyes  began  his  career  with  the  Company  in
1980  at  Coca-Cola  de  M´exico  as  Manager  of  Strategic  Planning.  In  1987,  he  was  appointed  Manager  of  the  Sprite  and  Diet  Coke
brands  at  Corporate  Headquarters.  In  1990,  he  was  appointed  Marketing  Director  for  the  Brazil  Division,  and  later  became
Marketing  and  Operations  Vice  President  for  the  Mexico  Division.  Mr.  Reyes  assumed  the  role  of  Deputy  Division  President  for
the  Mexico  Division  in  1996  and  was  named  Division  President  for  the  Mexico  Division  later  that  year.  From  December  2002  until
December  31,  2012,  Mr.  Reyes  served  as  President  of  the  Latin  America  Group  and  served  in  that  role  until  his  appointment  to
his  current  position  effective  January  1,  2013.

Atul  Singh,  54,  is  Group  President,  Asia,  which  is  part  of  the  Asia  Pacific  Group.  Mr.  Singh  joined  the  Company  in  1998  as  Vice
President,  Operations  of  the  India  Division.  In  2001,  he  moved  to  the  China  Division  and  served  as  Region  Manager  of  East
China  from  2001  to  2002,  Vice  President  of  Operations  from  2002  to  2003,  Deputy  Division  President  of  the  China  Division  from
2003  to  2004  and  President  of  the  East,  Central  and  South  China  Division  from  January  to  August  2005.  From  September  2005  to
June  30,  2013,  he  served  as  President  of  Coca-Cola  India  and  the  South  West  Asia  business  unit.  Effective  July  1,  2013,  he
became  Deputy  President,  Pacific  Group  and  served  in  that  role  until  his  appointment  to  his  current  position  effective  January 1,
2014.

Brian  Smith,  58,  is  President  of  the  Latin  America  Group.  Mr.  Smith  joined  the  Company  in  1997  as  Latin  America  Group
Manager  for  Mergers  and  Acquisitions,  a  role  he  held  until  July  2001.  From  2001  to  2002,  he  worked  as  Executive  Assistant  to
Brian  Dyson,  then  Chief  Operating  Officer  and  Vice  Chairman  of  the  Company.  Mr.  Smith  served  as  President  of  the  Brazil
Division  from  2002  to  2008  and  President  of  the  Mexico  business  unit  from  2008  through  December  2012.  Mr.  Smith  was
appointed  to  his  current  position  effective  January  1,  2013.

Joseph  V.  Tripodi,  58,  is  Executive  Vice  President  and  Chief  Marketing  and  Commercial  Officer  of  the  Company.  Mr.  Tripodi
joined  the  Company  as  Chief  Marketing  and  Commercial  Officer  effective  September  2007  and  was  elected  Senior  Vice  President
of  the  Company  in  October  2007,  a  capacity  in  which  he  served  until  July  2009,  when  he  was  elected  Executive  Vice  President  of
the  Company.  Prior  to  joining  the  Company,  Mr.  Tripodi  served  as  Senior  Vice  President  and  Chief  Marketing  Officer  for  Allstate
Insurance  Co.,  where  he  worked  from  2003  until  2007.

24

Clyde  C.  Tuggle,  51,  is  Senior  Vice  President  and  Chief  Public  Affairs  and  Communications  Officer  of  the  Company.  Mr.  Tuggle
joined  the  Company  in  1989  in  the  Corporate  Issues  Communications  Department.  In  1992,  he  was  named  Executive  Assistant  to
Roberto  C.  Goizueta,  then  Chairman  and  Chief  Executive  Officer  of  the  Company,  where  he  managed  external  affairs  and
communications  for  the  Office  of  the  Chairman.  In  1998,  Mr.  Tuggle  transferred  to  the  Company’s  Central  European  Division
Office  in  Vienna  where  he  held  a  variety  of  positions,  including  Director  of  Operations  Development,  Deputy  to  the  Division
President  and  Region  Manager  for  Austria.  In  2000,  Mr.  Tuggle  returned  to  Atlanta,  Georgia,  as  Executive  Assistant  to  then
Chairman  and  Chief  Executive  Officer  Douglas  N.  Daft  and  was  elected  Vice  President  of  the  Company.  In  February  2003,  he  was
elected  Senior  Vice  President  of  the  Company  and  appointed  Director  of  Worldwide  Public  Affairs  and  Communications.  From
2005  until  September  2008,  Mr.  Tuggle  served  as  President  of  the  Russia,  Ukraine  and  Belarus  Division.  In  September  2008,  he
returned  to  Atlanta,  Georgia,  as  Senior  Vice  President,  Corporate  Affairs  and  Productivity.  In  May  2009,  Mr.  Tuggle  was  named
Senior  Vice  President,  Global  Public  Affairs  and  Communications  of  the  Company.

Guy  Wollaert,  54,  is  Senior  Vice  President  and  Chief  Technical  Officer  of  the  Company.  Mr.  Wollaert  joined  the  Company  in  1992
in  Brussels,  Belgium,  as  a  Project  Manager  and  has  held  various  positions  of  increasing  responsibility  in  the  technical  and  supply
chain  fields.  From  1997  to  1999,  he  served  as  Technical  Director  for  the  Indonesia  region  based  in  Jakarta.  In  1999,  Mr.  Wollaert
relocated  to  Atlanta,  Georgia,  where  he  held  the  position  of  Value  Chain  Account  Manager  for  the  Asia  Pacific  region.  In  late
2000,  he  joined  Coca-Cola  Tea  Products  Co.  Ltd.  (‘‘CCTPC’’),  a  Company  subsidiary  based  in  Tokyo.  Mr.  Wollaert  became
President  of  CCTPC  in  January  2002.  From  2003  to  2006,  he  was  President  of  Coca-Cola  National  Beverages  Ltd.,  a  national
supply  management  Company  subsidiary  that  managed  the  Company’s  Japan  supply  business.  In  2006,  Mr.  Wollaert  returned  to
Atlanta  as  Vice  President,  Global  Supply  Chain  Development,  and  from  January  2008  until  December  2010,  he  served  as  General
Manager,  Global  Juice  Center.  Mr.  Wollaert  was  appointed  Chief  Technical  Officer  effective  January  2011  and  was  elected  Senior
Vice  President  of  the  Company  in  February  2011.

All  executive  officers  serve  at  the  pleasure  of  the  Board  of  Directors.  There  is  no  family  relationship  between  any  of  the  Directors
or  executive  officers  of  the  Company.

25

PART II

ITEM  5. MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER

PURCHASES  OF  EQUITY  SECURITIES

The  principal  United  States  market  in  which  the  Company’s  common  stock  is  listed  and  traded  is  the  New  York  Stock  Exchange.

The  following  table  sets  forth,  for  the  quarterly  reporting  periods  indicated,  the  high  and  low  market  prices  per  share  for  the
Company’s  common  stock,  as  reported  on  the  New  York  Stock  Exchange  composite  tape,  and  dividend  per  share  information:

2013

Fourth  quarter
Third  quarter
Second  quarter
First  quarter

2012

Fourth  quarter
Third  quarter
Second  quarter
First  quarter

Common  Stock
Market  Prices

High

Low

$ 41.39
41.25
43.43
40.70

$ 38.83
40.66
39.10
37.20

$ 36.83
37.80
38.97
36.52

$ 35.58
37.11
35.92
33.29

Dividends
Declared

$ 0.280
0.280
0.280
0.280

$ 0.255
0.255
0.255
0.255

While  we  have  historically  paid  dividends  to  holders  of  our  common  stock  on  a  quarterly  basis,  the  declaration  and  payment  of
future  dividends  will  depend  on  many  factors,  including,  but  not  limited  to,  our  earnings,  financial  condition,  business  development
needs  and  regulatory  considerations,  and  are  at  the  discretion  of  our  Board  of  Directors.

As  of  February  24,  2014,  there  were  239,010  shareowner  accounts  of  record.  This  figure  does  not  include  a  substantially  greater
number  of  ‘‘street  name’’  holders  or  beneficial  holders  of  our  common  stock,  whose  shares  are  held  of  record  by  banks,  brokers
and  other  financial  institutions.

The  information  under  the  principal  heading  ‘‘EQUITY  COMPENSATION  PLAN  INFORMATION’’  in  the  Company’s  definitive
Proxy  Statement  for  the  Annual  Meeting  of  Shareowners  to  be  held  on  April  23,  2014,  to  be  filed  with  the  Securities  and
Exchange  Commission  (the  ‘‘Company’s  2014  Proxy  Statement’’),  is  incorporated  herein  by  reference.

During  the  fiscal  year  ended  December  31,  2013,  no  equity  securities  of  the  Company  were  sold  by  the  Company  that  were  not
registered  under  the  Securities  Act  of  1933,  as  amended.

26

The  following  table  presents  information  with  respect  to  purchases  of  common  stock  of  the  Company  made  during  the  three
months  ended  December  31,  2013,  by  the  Company  or  any  ‘‘affiliated  purchaser’’  of  the  Company  as  defined  in  Rule  10b-18(a)(3)
under  the  Exchange  Act.

Period

September  28,  2013  through  October  25,  2013
October  26,  2013  through  November  22,  2013
November  23,  2013  through  December  31,  2013

Total

Total  Number  of
Shares  Purchased1

3,881,786
9,837,987
11,628,797

Average
Price  Paid
Per  Share

$ 38.54
39.93
40.14

25,348,570

$ 39.81

Total  Number  of
Shares  Purchased
as  Part  of  Publicly
Announced  Plan2

Maximum  Number  of
Shares  That  May
Yet  Be  Purchased
Under  the  Publicly
Announced  Plan

3,880,000
9,795,500
11,609,306

25,284,806

443,183,612
433,388,112
421,778,806

1 The  total  number  of  shares  purchased  includes:  (i)  shares  purchased  pursuant  to  the  2012  Plan  described  in  footnote  2  below,  and  (ii)  shares

surrendered  to  the  Company  to  pay  the  exercise  price  and/or  to  satisfy  tax  withholding  obligations  in  connection  with  so-called  stock  swap  exercises
of  employee  stock  options  and/or  the  vesting  of  restricted  stock  issued  to  employees,  totaling  1,786  shares,  42,487  shares  and 19,491  shares  for  the
fiscal  months  of  October,  November  and  December  2013,  respectively.

2 On  October  18,  2012,  the  Company  publicly  announced  that  our  Board  of  Directors  had  authorized  a  plan  (the  ‘‘2012  Plan’’)  for  the  Company  to
purchase  up  to  500  million  shares  of  our  Company’s  common  stock.  This  column  discloses  the  number  of  shares  purchased  pursuant to  the  2012
Plan  during  the  indicated  time  periods  (including  shares  purchased  pursuant  to  the  terms  of  preset  trading  plans  meeting  the  requirements  of
Rule  10b5-1  under  the  Exchange  Act).

27

Performance  Graph

Comparison  of  Five-Year  Cumulative  Total  Return  Among
The  Coca-Cola  Company,  the  Peer  Group  Index  and  the  S&P  500  Index

Total  Return
Stock  Price  Plus  Reinvested  Dividends

$250

$225

$200

$175

$150

$125

$100

$75

$50

12/31/08

12/31/09

12/31/10

12/31/11

12/31/12

12/31/13

The Coca-Cola Company

Peer Group Index

S&P 500 Index

December  31,

The  Coca-Cola  Company
Peer  Group  Index
S&P  500  Index

25FEB201402352205

2008

2009

2010

2011

2012

2013

$ 100
100
100

$ 130
119
126

$ 155
141
146

$ 170
167
149

$ 181
181
172

$ 212
230
228

The  total  return  assumes  that  dividends  were  reinvested  daily  and  is  based  on  a  $100  investment  on  December  31,  2008.

The  Peer  Group  Index  is  a  self-constructed  peer  group  of  companies  that  are  included  in  the  Dow  Jones  Food  and  Beverage
Group  and  the  Dow  Jones  Tobacco  Group  of  companies,  from  which  the  Company  has  been  excluded.

The  Peer  Group  Index  consists  of  the  following  companies:  Altria  Group,  Inc.,  Archer  Daniels  Midland  Company,  B&G
Foods,  Inc.,  Beam  Inc.,  Brown-Forman  Corporation,  Bunge  Limited,  Campbell  Soup  Company,  Coca-Cola  Enterprises,  Inc.,
ConAgra  Foods,  Inc.,  Constellation  Brands,  Inc.,  Darling  International  Inc.,  Dean  Foods  Company,  Dr  Pepper  Snapple
Group,  Inc.,  Flowers  Foods,  Inc.,  General  Mills,  Inc.,  Green  Mountain  Coffee  Roasters,  Inc.,  The  Hain  Celestial  Group,  Inc.,
Herbalife  Ltd.,  The  Hershey  Company,  The  Hillshire  Brands  Company,  Hormel  Foods  Corporation,  Ingredion  Incorporated,  The
J.M.  Smucker  Company,  Kellogg  Company,  Kraft  Foods  Inc.,  Lancaster  Colony  Corporation,  Leucadia  National  Corporation,
Lorillard,  Inc.,  McCormick  &  Company,  Inc.,  Mead  Johnson  Nutrition  Company,  Molson  Coors  Brewing  Company,  Mondelez
International,  Inc.,  Monster  Beverage  Corporation,  PepsiCo,  Inc.,  Philip  Morris  International  Inc.,  Post  Holdings,  Inc.,  Reynolds
American  Inc.,  TreeHouse  Foods,  Inc.,  Tyson  Foods,  Inc.,  Universal  Corporation,  and  The  WhiteWave  Foods  Company.

Companies  included  in  the  Dow  Jones  Food  and  Beverage  Group  and  the  Dow  Jones  Tobacco  Group  change  periodically.  This
year,  the  groups  include  Leucadia  National  Corporation  and  The  WhiteWave  Foods  Company,  which  were  not  included  in  the
groups  last  year.  Additionally,  this  year  the  groups  do  not  include  Fresh  Del  Monte  Produce  Inc.,  H.J.  Heinz  Company,  Monsanto
Company,  Ralcorp  Holdings,  Inc.,  and  Smithfield  Foods,  Inc.,  all  of  which  were  included  in  the  groups  last  year.

28

ITEM  6. SELECTED  FINANCIAL  DATA

The  following  selected  financial  data  should  be  read  in  conjunction  with  ‘‘Item  7.  Management’s  Discussion  and  Analysis  of
Financial  Condition  and  Results  of  Operations’’  and  consolidated  financial  statements  and  notes  thereto  contained  in  ‘‘Item  8.
Financial  Statements  and  Supplementary  Data’’  of  this  report.

Year  Ended  December  31,

20131

2012

2011

20102

2009

(In  millions  except  per  share  data)
SUMMARY  OF  OPERATIONS
Net  operating  revenues
Net  income  attributable  to  shareowners  of  The  Coca-Cola  Company

PER  SHARE  DATA
Basic  net  income
Diluted  net  income
Cash  dividends

BALANCE  SHEET  DATA
Total  assets
Long-term  debt

$ 46,854
8,584

$ 48,017
9,019

$ 46,542
8,584

$ 35,119
11,787

$ 30,990
6,797

$

$

1.94
1.90
1.12

$

2.00
1.97
1.02

1.88
1.85
0.94

$

$

2.55
2.53
0.88

1.47
1.46
0.82

$ 90,055
19,154

$ 86,174
14,736

$ 79,974
13,656

$ 72,921
14,041

$ 48,671
5,059

1 Includes  the  impact  of  the  deconsolidation  of  the  Brazilian  and  Philippine  bottling  operations.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial

Statements.

2 Includes  the  impact  of  the  Company’s  acquisition  of  CCE’s  former  North  America  business  and  the  sale  of  our  Norwegian  and  Swedish  bottling

operations  to  New  CCE.  Both  of  these  transactions  occurred  on  October  2,  2010.  This  financial  data  also  includes  the  impact  of the  deconsolidation
of  certain  entities,  primarily  bottling  operations,  on  January  1,  2010,  as  a  result  of  the  Company’s  adoption  of  new  accounting  guidance  issued  by  the
Financial  Accounting  Standards  Board  (‘‘FASB’’).

ITEM  7. MANAGEMENT’S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF

OPERATIONS

Overview

The  following  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  (‘‘MD&A’’)  is  intended  to
help  the  reader  understand  The  Coca-Cola  Company,  our  operations  and  our  present  business  environment.  MD&A  is  provided
as  a  supplement  to  —  and  should  be  read  in  conjunction  with  —  our  consolidated  financial  statements  and  the  accompanying
notes  thereto  contained  in  ‘‘Item  8.  Financial  Statements  and  Supplementary  Data’’  of  this  report.  This  overview  summarizes  the
MD&A,  which  includes  the  following  sections:

(cid:127) Our  Business  —  a  general  description  of  our  business  and  the  nonalcoholic  beverage  segment  of  the  commercial  beverage

industry,  our  objective,  our  strategic  priorities,  our  core  capabilities,  and  challenges  and  risks  of  our  business.

(cid:127) Critical  Accounting  Policies  and  Estimates  —  a  discussion  of  accounting  policies  that  require  critical  judgments  and

estimates.

(cid:127) Operations  Review  —  an  analysis  of  our  Company’s  consolidated  results  of  operations  for  the  three  years  presented  in  our
consolidated  financial  statements.  Except  to  the  extent  that  differences  among  our  operating  segments  are  material  to  an
understanding  of  our  business  as  a  whole,  we  present  the  discussion  in  the  MD&A  on  a  consolidated  basis.

(cid:127) Liquidity,  Capital  Resources  and  Financial  Position  —  an  analysis  of  cash  flows;  off-balance  sheet  arrangements  and

aggregate  contractual  obligations;  foreign  exchange;  the  impact  of  inflation  and  changing  prices;  and  an  overview  of
financial  position.

29

Our  Business

General

The  Coca-Cola  Company  is  the  world’s  largest  beverage  company.  We  own  or  license  and  market  more  than  500  nonalcoholic
beverage  brands,  primarily  sparkling  beverages  but  also  a  variety  of  still  beverages  such  as  waters,  enhanced  waters,  juices  and
juice  drinks,  ready-to-drink  teas  and  coffees,  and  energy  and  sports  drinks.  We  own  and  market  four  of  the  world’s  top  five
nonalcoholic  sparkling  beverage  brands:  Coca-Cola,  Diet  Coke,  Fanta  and  Sprite.  Finished  beverage  products  bearing  our
trademarks,  sold  in  the  United  States  since  1886,  are  now  sold  in  more  than  200  countries.

We  make  our  branded  beverage  products  available  to  consumers  throughout  the  world  through  our  network  of  Company-owned
or  -controlled  bottling  and  distribution  operations  as  well  as  independent  bottling  partners,  distributors,  wholesalers  and
retailers  —  the  world’s  largest  beverage  distribution  system.  Beverages  bearing  trademarks  owned  by  or  licensed  to  us  account  for
1.9  billion  of  the  approximately  57  billion  beverage  servings  of  all  types  consumed  worldwide  every  day.

We  believe  our  success  depends  on  our  ability  to  connect  with  consumers  by  providing  them  with  a  wide  variety  of  choices  to  meet
their  desires,  needs  and  lifestyle  choices.  Our  success  further  depends  on  the  ability  of  our  people  to  execute  effectively,  every  day.

Our  goal  is  to  use  our  Company’s  assets  —  our  brands,  financial  strength,  unrivaled  distribution  system,  global  reach,  and  the
talent  and  strong  commitment  of  our  management  and  associates  —  to  become  more  competitive  and  to  accelerate  growth  in  a
manner  that  creates  value  for  our  shareowners.

Our  Company  markets,  manufactures  and  sells:

(cid:127) beverage  concentrates,  sometimes  referred  to  as  ‘‘beverage  bases,’’  and  syrups,  including  fountain  syrups  (we  refer  to  this

part  of  our  business  as  our  ‘‘concentrate  business’’  or  ‘‘concentrate  operations’’);  and

(cid:127) finished  sparkling  and  still  beverages  (we  refer  to  this  part  of  our  business  as  our  ‘‘finished  product  business’’  or  ‘‘finished

product  operations’’).

Generally,  finished  product  operations  generate  higher  net  operating  revenues  but  lower  gross  profit  margins  than  concentrate
operations.

In  our  concentrate  operations,  we  typically  generate  net  operating  revenues  by  selling  concentrates  and  syrups  to  authorized
bottling  and  canning  operations  (to  which  we  typically  refer  as  our  ‘‘bottlers’’  or  our  ‘‘bottling  partners’’).  Our  bottling  partners
either  combine  the  concentrates  with  sweeteners  (depending  on  the  product),  still  water  and/or  sparkling  water,  or  combine  the
syrups  with  sparkling  water  to  produce  finished  beverages.  The  finished  beverages  are  packaged  in  authorized  containers  —  such
as  cans  and  refillable  and  nonrefillable  glass  and  plastic  bottles  —  bearing  our  trademarks  or  trademarks  licensed  to  us  and  are
then  sold  to  retailers  directly  or,  in  some  cases,  through  wholesalers  or  other  bottlers.  Outside  the  United  States,  we  also  sell
concentrates  for  fountain  beverages  to  our  bottling  partners  who  are  typically  authorized  to  manufacture  fountain  syrups,  which
they  sell  to  fountain  retailers  such  as  restaurants  and  convenience  stores  which  use  the  fountain  syrups  to  produce  beverages  for
immediate  consumption,  or  to  authorized  fountain  wholesalers  who  in  turn  sell  and  distribute  the  fountain  syrups  to  fountain
retailers.

Our  finished  product  operations  consist  primarily  of  Company-owned  or  -controlled  bottling,  sales  and  distribution  operations,
including  CCR.  Our  Company-owned  or  -controlled  bottling,  sales  and  distribution  operations,  other  than  CCR,  are  included  in
our  Bottling  Investments  operating  segment.  CCR  is  included  in  our  North  America  operating  segment.  Our  finished  product
operations  generate  net  operating  revenues  by  selling  sparkling  beverages  and  a  variety  of  still  beverages,  such  as  juices  and juice
drinks,  energy  and  sports  drinks,  ready-to-drink  teas  and  coffees,  and  certain  water  products,  to  retailers  or  to  distributors,
wholesalers  and  bottling  partners  who  distribute  them  to  retailers.  In  addition,  in  the  United  States,  we  manufacture  fountain
syrups  and  sell  them  to  fountain  retailers  such  as  restaurants  and  convenience  stores  who  use  the  fountain  syrups  to  produce
beverages  for  immediate  consumption  or  to  authorized  fountain  wholesalers  or  bottling  partners  who  resell  the  fountain  syrups  to
fountain  retailers.  In  the  United  States,  we  authorize  wholesalers  to  resell  our  fountain  syrups  through  nonexclusive  appointments
that  neither  restrict  us  in  setting  the  prices  at  which  we  sell  fountain  syrups  to  the  wholesalers  nor  restrict  the  territories  in  which
the  wholesalers  may  resell  in  the  United  States.

30

The  following  table  sets  forth  the  percentage  of  total  net  operating  revenues  related  to  concentrate  operations  and  finished
product  operations:

Year  Ended  December  31,

Concentrate  operations1
Finished  product  operations2

Net  operating  revenues

2013

2012

2011

38% 38% 39%
62
62

61

100% 100% 100%

1 Includes  concentrates  sold  by  the  Company  to  authorized  bottling  partners  for  the  manufacture  of  fountain  syrups.  The  bottlers then  typically  sell

the  fountain  syrups  to  wholesalers  or  directly  to  fountain  retailers.

2 Includes  fountain  syrups  manufactured  by  the  Company,  including  consolidated  bottling  operations,  and  sold  to  fountain  retailers  or  to  authorized

fountain  wholesalers  or  bottling  partners  who  resell  the  fountain  syrups  to  fountain  retailers.

The  following  table  sets  forth  the  percentage  of  total  worldwide  unit  case  volume  related  to  concentrate  operations  and  finished
product  operations:

Year  Ended  December  31,

Concentrate  operations1
Finished  product  operations2

Total  worldwide  unit  case  volume

2013

2012

2011

72% 70% 70%
30
28

30

100% 100% 100%

1 Includes  unit  case  volume  related  to  concentrates  sold  by  the  Company  to  authorized  bottling  partners  for  the  manufacture  of  fountain  syrups.  The

bottlers  then  typically  sell  the  fountain  syrups  to  wholesalers  or  directly  to  fountain  retailers.

2 Includes  unit  case  volume  related  to  fountain  syrups  manufactured  by  the  Company,  including  consolidated  bottling  operations,  and  sold  to  fountain

retailers  or  to  authorized  fountain  wholesalers  or  bottling  partners  who  resell  the  fountain  syrups  to  fountain  retailers.

The  Nonalcoholic  Beverage  Segment  of  the  Commercial  Beverage  Industry

We  operate  in  the  highly  competitive  nonalcoholic  beverage  segment  of  the  commercial  beverage  industry.  We  face  strong
competition  from  numerous  other  general  and  specialty  beverage  companies.  We,  along  with  other  beverage  companies,  are
affected  by  a  number  of  factors,  including,  but  not  limited  to,  cost  to  manufacture  and  distribute  products,  consumer  spending,
economic  conditions,  availability  and  quality  of  water,  consumer  preferences,  inflation,  political  climate,  local  and  national laws
and  regulations,  foreign  currency  exchange  fluctuations,  fuel  prices  and  weather  patterns.

Our  Objective

Our  objective  is  to  use  our  formidable  assets  —  our  brands,  financial  strength,  unrivaled  distribution  system,  global  reach,  and  the
talent  and  strong  commitment  of  our  management  and  associates  —  to  achieve  long-term  sustainable  growth.  Our  vision  for
sustainable  growth  includes  the  following:

(cid:127) People:  Being  a  great  place  to  work  where  people  are  inspired  to  be  the  best  they  can  be.

(cid:127) Portfolio:  Bringing  to  the  world  a  portfolio  of  beverage  brands  that  anticipates  and  satisfies  people’s  desires  and  needs.

(cid:127) Partners:  Nurturing  a  winning  network  of  partners  and  building  mutual  loyalty.

(cid:127) Planet:  Being  a  responsible  global  citizen  that  makes  a  difference.

(cid:127) Profit:  Maximizing  return  to  shareowners  while  being  mindful  of  our  overall  responsibilities.

(cid:127) Productivity:  Managing  our  people,  time  and  money  for  greatest  effectiveness.

31

Strategic  Priorities

We  have  the  following  five  strategic  priorities  designed  to  create  long-term  sustainable  growth  for  our  Company  and  the
Coca-Cola  system  and  value  for  our  shareowners:

(cid:127) Accelerate  sparkling  growth,  led  by  brand  Coca-Cola

(cid:127) Strategically  expand  our  profitable  still  portfolio

(cid:127) Increase  media  investments  by  maximizing  productivity

(cid:127) Win  at  the  point  of  sale  by  unlocking  the  power  of  the  Coca-Cola  system

(cid:127) Invest  in  our  next  generation  of  leaders

To  enable  the  entire  Coca-Cola  system  so  that  we  can  deliver  on  these  strategic  priorities,  we  must  further  enhance  our  core
capabilities  of  consumer  marketing;  commercial  leadership;  franchise  leadership;  and  bottling  and  distribution  operations.

Core  Capabilities

Consumer  Marketing

Marketing  investments  are  designed  to  enhance  consumer  awareness  of,  and  increase  consumer  preference  for,  our  brands.
Successful  marketing  investments  produce  long-term  growth  in  unit  case  volume,  per  capita  consumption  and  our  share  of
worldwide  nonalcoholic  beverage  sales.  Through  our  relationships  with  our  bottling  partners  and  those  who  sell  our  products  in
the  marketplace,  we  create  and  implement  integrated  marketing  programs,  both  globally  and  locally,  that  are  designed  to  heighten
consumer  awareness  of  and  product  appeal  for  our  brands.  In  developing  a  strategy  for  a  Company  brand,  we  conduct  product
and  packaging  research,  establish  brand  positioning,  develop  precise  consumer  communications  and  solicit  consumer  feedback.
Our  integrated  marketing  activities  include,  but  are  not  limited  to,  advertising,  point-of-sale  merchandising  and  sales  promotions.

We  have  disciplined  marketing  strategies  that  focus  on  driving  volume  in  emerging  markets,  increasing  our  brand  value  in
developing  markets  and  growing  profit  in  our  developed  markets.  In  emerging  markets,  we  are  investing  in  infrastructure
programs  that  drive  volume  through  increased  access  to  consumers.  In  developing  markets,  where  consumer  access  has  largely
been  established,  our  focus  is  on  differentiating  our  brands.  In  our  developed  markets,  we  continue  to  invest  in  brands  and
infrastructure  programs,  but  generally  at  a  slower  rate  than  gross  profit  growth.

We  are  focused  on  affordability  and  ensuring  we  are  communicating  the  appropriate  message  based  on  the  current  economic
environment.

Commercial  Leadership

The  Coca-Cola  system  has  millions  of  customers  around  the  world  who  sell  or  serve  our  products  directly  to  consumers.  We  focus
on  enhancing  value  for  our  customers  and  providing  solutions  to  grow  their  beverage  businesses.  Our  approach  includes
understanding  each  customer’s  business  and  needs  —  whether  that  customer  is  a  sophisticated  retailer  in  a  developed  market  or  a
kiosk  owner  in  an  emerging  market.  We  focus  on  ensuring  that  our  customers  have  the  right  product  and  package  offerings  and
the  right  promotional  tools  to  deliver  enhanced  value  to  themselves  and  the  Company.  We  are  constantly  looking  to  build  new
beverage  consumption  occasions  in  our  customers’  outlets  through  unique  and  innovative  consumer  experiences,  product
availability  and  delivery  systems,  and  beverage  merchandising  and  displays.  We  participate  in  joint  brand-building  initiatives with
our  customers  in  order  to  drive  customer  preference  for  our  brands.  Through  our  commercial  leadership  initiatives,  we  embed
ourselves  further  into  our  retail  customers’  businesses  while  developing  strategies  for  better  execution  at  the  point  of  sale.

Franchise  Leadership

We  must  continue  to  improve  our  franchise  leadership  capabilities  to  give  our  Company  and  our  bottling  partners  the  ability  to
grow  together  through  shared  values,  aligned  incentives  and  a  sense  of  urgency  and  flexibility  that  supports  consumers’  always
changing  needs  and  tastes.  The  financial  health  and  success  of  our  bottling  partners  are  critical  components  of  the  Company’s
success.  We  work  with  our  bottling  partners  to  identify  processes  that  enable  us  to  quickly  achieve  scale  and  efficiencies,  and we
share  best  practices  throughout  the  bottling  system.  With  our  bottling  partners,  we  work  to  produce  differentiated  beverages  and
packages  that  are  appropriate  for  the  right  channels  and  consumers.  We  also  design  business  models  for  sparkling  and  still
beverages  in  specific  markets  to  ensure  that  we  appropriately  share  the  value  created  by  these  beverages  with  our  bottling
partners.  We  will  continue  to  build  a  supply  chain  network  that  leverages  the  size  and  scale  of  the  Coca-Cola  system  to  gain  a
competitive  advantage.

32

Bottling  and  Distribution  Operations

Most  of  our  Company  beverage  products  are  manufactured,  sold  and  distributed  by  independent  bottling  partners.  However,  we
often  acquire  bottlers  in  underperforming  markets  where  we  believe  we  can  use  our  resources  and  expertise  to  improve
performance.  Owning  such  a  controlling  interest  enables  us  to  compensate  for  limited  local  resources;  help  focus  the  bottler’s sales
and  marketing  programs;  assist  in  the  development  of  the  bottler’s  business  and  information  systems;  and  establish  an  appropriate
capital  structure  for  the  bottler.

Our  Company  has  a  long  history  of  providing  world-class  customer  service,  demonstrating  leadership  in  the  marketplace  and
leveraging  the  talent  of  our  global  workforce.  In  addition,  we  have  an  experienced  bottler  management  team.  All  of  these  factors
are  critical  to  build  upon  as  we  manage  our  growing  bottling  and  distribution  operations.

The  Company  has  a  deep  commitment  to  continuously  improving  our  business.  This  includes  our  efforts  to  develop  innovative
packaging  and  merchandising  solutions  which  help  drive  demand  for  our  beverages  and  meet  the  growing  needs  of  our  consumers.
As  we  further  transform  the  way  we  go  to  market,  the  Company  continues  to  seek  out  ways  to  be  more  efficient.

Challenges  and  Risks

Being  global  provides  unique  opportunities  for  our  Company.  Challenges  and  risks  accompany  those  opportunities.  Our
management  has  identified  certain  challenges  and  risks  that  demand  the  attention  of  the  nonalcoholic  beverage  segment  of  the
commercial  beverage  industry  and  our  Company.  Of  these,  six  key  challenges  and  risks  are  discussed  below.

Obesity,  Poor  Diets  and  Inactive  Lifestyles

The  rates  of  obesity  affecting  communities,  cultures  and  countries  worldwide  continue  to  be  too  high.  There  is  growing  concern
among  consumers,  public  health  professionals  and  government  agencies  about  the  health  problems  associated  with  obesity,  which
results  from  poor  diets  that  are  too  high  in  calories  combined  with  inactive  lifestyles.  This  concern  represents  a  significant
challenge  to  our  industry.  We  understand  and  recognize  that  obesity  is  a  complex  public  health  challenge  and  are  committed  to
being  a  part  of  the  solution.

We  recognize  the  uniqueness  of  consumers’  lifestyles  and  dietary  choices.  All  of  our  products  can  be  part  of  an  active,  healthy
lifestyle  that  includes  a  sensible  and  balanced  diet,  proper  hydration  and  regular  physical  activity.  However,  when  it  comes  to
weight  management,  all  calories  count,  whatever  food  or  beverage  they  come  from,  including  calories  from  our  beverages.

The  following  four  global  initiatives  will  guide  our  efforts  to  address  obesity  and  bring  people  together  to  pursue  solutions:

(cid:127) Offer  low-  or  no-calorie  beverage  options

(cid:127) Provide  transparent  nutrition  information,  featuring  calories  on  the  front  of  all  of  our  packages

(cid:127) Help  get  people  moving  by  supporting  physical  activity  programs

(cid:127) Market  responsibly,  including  no  advertising  to  children  under  12

We  recognize  the  health  of  our  business  is  interwoven  with  the  well-being  of  our  consumers,  our  employees  and  the  communities
we  serve,  and  we  are  working  in  cooperation  with  governments,  educators  and  consumers.

Water  Quality  and  Quantity

Water  quality  and  quantity  is  an  issue  that  increasingly  requires  our  Company’s  attention  and  collaboration  with  other  companies,
suppliers,  governments,  nongovernmental  organizations  and  communities  where  we  operate.  Water  is  the  main  ingredient  in
substantially  all  of  our  products,  is  vital  to  our  manufacturing  processes  and  is  needed  to  produce  the  agricultural  ingredients  on
which  our  business  relies.  It  also  is  critical  to  the  prosperity  of  the  communities  we  serve.  Today,  water  is  a  limited  natural
resource  facing  unprecedented  challenges  from  overexploitation,  flourishing  food  demand,  increasing  pollution,  poor  management
and  the  effects  of  climate  change.

Our  Company  has  a  robust  water  stewardship  and  management  program  and  continues  to  work  to  improve  water  use
efficiency,  treat  wastewater  prior  to  discharge  and  to  achieve  our  goal  of  replenishing  the  water  that  we  and  our  bottling
partners  source  and  use  in  our  finished  products.  We  regularly  assess  the  specific  water-related  risks  that  we  and  many  of  our
bottling  partners  face  and  have  implemented  a  formal  water  risk  management  program.  We  are  actively  collaborating  with
other  companies,  governments,  nongovernmental  organizations  and  communities  to  advocate  for  needed  water  policy  reforms
and  action  to  protect  water  availability  and  quality  around  the  world.  We are  working  with  our  global  partners  to  develop  and
implement  sustainability-related  water  projects.  We  are  encouraging  improved  water  efficiency  and  conservation  efforts  throughout
our  system.  Through  these  integrated  programs,  we  believe  that  our  Company  is  in  an  excellent  position  to  leverage  the  water-
related  knowledge  we  have  developed  in  the  communities  we  serve  —  through  source  water  availability  assessments,  water
resource  management,  water  treatment,  wastewater  treatment  systems  and  models  for  working  with  communities  and  partners 

33

in  addressing  water  and  sanitation  needs.  As  demand  for  water  continues  to  increase  around  the  world,  we  expect  commitment
and  continued  action  on  our  part  will  be  crucial  to  the  successful  long-term  stewardship  of  this  critical  natural  resource.

Evolving  Consumer  Preferences

Consumers  want  more  choices.  We  are  impacted  by  shifting  consumer  demographics  and  needs,  on-the-go  lifestyles,  aging
populations  in  developed  markets  and  consumers  who  are  empowered  with  more  information  than  ever.  We  are  committed  to
generating  new  avenues  for  growth  through  our  core  brands  and  throughout  our  portfolio  with  a  focus  on  low-  and  no-calorie
products,  innovative  packaging,  and  ingredient  and  packaging  material  education  efforts.  We  are  also  committed  to  continuing  to
expand  the  variety  of  choices  we  provide  to  consumers  to  meet  their  needs,  desires  and  lifestyles.

Increased  Competition  and  Capabilities  in  the  Marketplace

Our  Company  is  facing  strong  competition  from  some  well-established  global  companies  and  many  local  participants.  We  must
continue  to  strengthen  our  capabilities  in  marketing  and  innovation  in  order  to  maintain  our  brand  loyalty  and  market  share  while
we  strategically  expand  into  other  profitable  segments  of  the  nonalcoholic  beverage  segment  of  the  commercial  beverage  industry.

Product  Safety  and  Quality

As  the  world’s  largest  beverage  company,  we  strive  to  meet  the  highest  of  standards  in  both  product  safety  and  product  quality.
We  are  aware  that  some  consumers  have  concerns  and  negative  viewpoints  regarding  certain  ingredients  used  in  our  products.  Our
system  works  every  day  to  share  safe  and  refreshing  beverages  with  the  world.  We  have  rigorous  product  and  ingredient  safety  and
quality  standards designed  to  ensure  ingredient  safety  and  quality  in  each  of  our  products  and  we  drive  innovation  that  provides
new  beverage  options  to  meet  consumers’  evolving  needs  and  preferences.  Across  the  Coca-Cola  system,  we  take  great  care  in  an
effort  to  ensure  that  every  one  of  our  beverages  meets  the  highest  standards  for  safety  and  quality.

We  work  to  ensure  consistent  safety  and  quality  through  strong  governance  and  compliance  with  applicable  regulations  and
standards.  We  stay  current  with  new  regulations,  industry  best  practices  and  marketplace  conditions,  and  engage  with  standard-
setting  and  industry  organizations.  Additionally,  we  manufacture  and  distribute  our  products  according  to  strict  policies,
requirements  and  specifications  set  forth  in  an  integrated  quality  management  program  that  continually  measures  all  operations
within  the  Coca-Cola  system  against  the  same  stringent  standards.  Our  quality  management  system  also  identifies  and  mitigates
risks  and  drives  improvement.  In  our  quality  laboratories,  we  stringently  measure  the  quality  attributes  of  ingredients  as  well  as
samples  of  finished  products  collected  from  the  marketplace.

We  perform due  diligence  to  ensure  that  product  and  ingredient  safety  and  quality  standards  are  maintained  in  the  more  than
200  countries  where  our  products  are  sold.  We  consistently  reassess  the  relevance  of  our  requirements  and  standards  and
continually  work  to  improve  and  refine  them  across  our  entire  supply  chain.

Food  Security

Increased  demand  for  commodities  and  decreased  agricultural  productivity  in  certain  regions  of  the  world  as  a  result  of  changing
weather  patterns  may  limit  the  availability  or  increase  the  cost  of  key  agricultural  commodities,  such  as  sugarcane,  corn,  beets,
citrus,  coffee  and  tea,  which  are  important  sources  of  ingredients  for  our  products  and  could  impact  the  food  security  of
communities  around  the  world.  We  are  dedicated  to  implementing  our  sustainable  sourcing  commitment,  which  is  founded  on
principles  that  protect  the  environment,  uphold  workplace  rights  and  help  build  more  sustainable  communities.  To  support  this
commitment,  our  programs  focus  on  economic  opportunity,  with  an  emphasis  on  female  farmers,  and  environmental  sustainability
designed  to  help  address  these  agricultural  challenges.  Through  joint  efforts  with  farmers,  communities,  bottlers,  suppliers  and  key
partners,  as  well  as  our  increased  and  continued  investment  in  sustainable  agriculture,  we  can  together  help  make  a  positive
strategic  impact  on  food  security.

All  of  these  challenges  and  risks  —  obesity,  poor  diets  and  inactive  lifestyles;  water  quality  and  quantity;  evolving  consumer
preferences;  increased  competition  and  capabilities  in  the  marketplace;  product  safety  and  quality;  and  food  security  —  have  the
potential  to  have  a  material  adverse  effect  on  the  nonalcoholic  beverage  segment  of  the  commercial  beverage  industry  and  on  our
Company;  however,  we  believe  our  Company  is  well  positioned  to  appropriately  address  these  challenges  and  risks.

See  also  ‘‘Item  1A.  Risk  Factors’’  in  Part  I  of  this  report  for  additional  information  about  risks  and  uncertainties  facing  our
Company.

34

Critical  Accounting  Policies  and  Estimates

Our  consolidated  financial  statements  are  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United
States,  which  require  management  to  make  estimates,  judgments  and  assumptions  that  affect  the  amounts  reported  in  our
consolidated  financial  statements  and  accompanying  notes.  We  believe  our  most  critical  accounting  policies  and  estimates  relate  to
the  following:

(cid:127) Principles  of  Consolidation

(cid:127) Recoverability  of  Noncurrent  Assets

(cid:127) Pension  Plan  Valuations

(cid:127) Revenue  Recognition

(cid:127) Income  Taxes

Management  has  discussed  the  development,  selection  and  disclosure  of  critical  accounting  policies  and  estimates  with  the  Audit
Committee  of  the  Company’s  Board  of  Directors.  While  our  estimates  and  assumptions  are  based  on  our  knowledge  of  current
events  and  actions  we  may  undertake  in  the  future,  actual  results  may  ultimately  differ  from  these  estimates  and  assumptions.  For
a  discussion  of  the  Company’s  significant  accounting  policies,  refer  to  Note  1  of  Notes  to  Consolidated  Financial  Statements.

Principles  of  Consolidation

Our  Company  consolidates  all  entities  that  we  control  by  ownership  of  a  majority  voting  interest  as  well  as  variable  interest
entities  for  which  our  Company  is  the  primary  beneficiary.  Generally,  we  consolidate  only  business  enterprises  that  we  control by
ownership  of  a  majority  voting  interest.  However,  there  are  situations  in  which  consolidation  is  required  even  though  the  usual
condition  of  consolidation  (ownership  of  a  majority  voting  interest)  does  not  apply.  Generally,  this  occurs  when  an  entity  holds  an
interest  in  another  business  enterprise  that  was  achieved  through  arrangements  that  do  not  involve  voting  interests,  which  results
in  a  disproportionate  relationship  between  such  entity’s  voting  interests  in,  and  its  exposure  to  the  economic  risks  and  potential
rewards  of,  the  other  business  enterprise.  This  disproportionate  relationship  results  in  what  is  known  as  a  variable  interest, and  the
entity  in  which  we  have  the  variable  interest  is  referred  to  as  a  ‘‘VIE.’’  An  enterprise  must  consolidate  a  VIE  if  it  is  determined  to
be  the  primary  beneficiary  of  the  VIE.  The  primary  beneficiary  has  both  (1)  the  power  to  direct  the  activities  of  the  VIE  that
most  significantly  impact  the  entity’s  economic  performance,  and  (2)  the  obligation  to  absorb  losses  or  the  right  to  receive  benefits
from  the  VIE  that  could  potentially  be  significant  to  the  VIE.

Our  Company  holds  interests  in  certain  VIEs,  primarily  bottling  and  container  manufacturing  operations,  for  which  we  were  not
determined  to  be  the  primary  beneficiary.  Our  variable  interests  in  these  VIEs  primarily  relate  to  profit  guarantees  or
subordinated  financial  support.  Refer  to  Note  11  of  Notes  to  Consolidated  Financial  Statements.  Although  these  financial
arrangements  resulted  in  us  holding  variable  interests  in  these  entities,  they  did  not  empower  us  to  direct  the  activities  of  the
VIEs  that  most  significantly  impact  the  VIEs’  economic  performance.  Our  Company’s  investments,  plus  any  loans  and  guarantees,
related  to  these  VIEs  totaled  $2,171  million  and  $1,776  million  as  of  December  31,  2013  and  2012,  respectively,  representing  our
maximum  exposures  to  loss.  The  Company’s  investments,  plus  any  loans  and  guarantees,  related  to  these  VIEs  were  not  significant
to  the  Company’s  consolidated  financial  statements.

In  addition,  our  Company  holds  interests  in  certain  VIEs,  primarily  bottling  and  container  manufacturing  operations,  for  which we
were  determined  to  be  the  primary  beneficiary.  As  a  result,  we  have  consolidated  these  entities.  Our  Company’s  investments,  plus
any  loans  and  guarantees,  related  to  these  VIEs  totaled  $284  million  and  $234  million  as  of  December  31,  2013  and  2012,
respectively,  representing  our  maximum  exposures  to  loss.  The  assets  and  liabilities  of  VIEs  for  which  we  are  the  primary
beneficiary  were  not  significant  to  the  Company’s  consolidated  financial  statements.

Creditors  of  our  VIEs  do  not  have  recourse  against  the  general  credit  of  the  Company,  regardless  of  whether  they  are  accounted
for  as  consolidated  entities.

35

Recoverability  of  Noncurrent  Assets

We  perform  recoverability  and  impairment  tests  of  noncurrent  assets  in  accordance  with  accounting  principles  generally  accepted
in  the  United  States.  For  certain  assets,  recoverability  and/or  impairment  tests  are  required  only  when  conditions  exist  that
indicate  the  carrying  value  may  not  be  recoverable.  For  other  assets,  impairment  tests  are  required  at  least  annually,  or  more
frequently,  if  events  or  circumstances  indicate  that  an  asset  may  be  impaired.

Our  equity  method  investees  also  perform  such  recoverability  and/or  impairment  tests.  If  an  impairment  charge  is  recorded  by  one
of  our  equity  method  investees,  the  Company  records  its  proportionate  share  of  such  charge  as  a  reduction  of  equity  income
(loss)  —  net  in  our  consolidated  statements  of  income.  However,  the  actual  amount  we  record  with  respect  to  our  proportionate
share  of  such  charges  may  be  impacted  by  items  such  as  basis  differences,  deferred  taxes  and  deferred  gains.

Management’s  assessments  of  the  recoverability  and  impairment  tests  of  noncurrent  assets  involve  critical  accounting  estimates.
These  estimates  require  significant  management  judgment,  include  inherent  uncertainties  and  are  often  interdependent;  therefore,
they  do  not  change  in  isolation.  Factors  that  management  must  estimate  include,  among  others,  the  economic  life  of  the  asset,
sales  volume,  pricing,  cost  of  raw  materials,  delivery  costs,  inflation,  cost  of  capital,  marketing  spending,  foreign  currency exchange
rates,  tax  rates,  capital  spending  and  proceeds  from  the  sale  of  assets.  These  factors  are  even  more  difficult  to  predict  when global
financial  markets  are  highly  volatile.  The  estimates  we  use  when  assessing  the  recoverability  of  noncurrent  assets  are  consistent
with  those  we  use  in  our  internal  planning.  When  performing  impairment  tests,  we  estimate  the  fair  values  of  the  assets  using
management’s  best  assumptions,  which  we  believe  would  be  consistent  with  what  a  hypothetical  marketplace  participant  would  use.
Estimates  and  assumptions  used  in  these  tests  are  evaluated  and  updated  as  appropriate.  The  variability  of  these  factors  depends
on  a  number  of  conditions,  including  uncertainty  about  future  events,  and  thus  our  accounting  estimates  may  change  from  period
to  period.  If  other  assumptions  and  estimates  had  been  used  when  these  tests  were  performed,  impairment  charges  could  have
resulted.  As  mentioned  above,  these  factors  do  not  change  in  isolation  and,  therefore,  we  do  not  believe  it  is  practicable  or
meaningful  to  present  the  impact  of  changing  a  single  factor.  Furthermore,  if  management  uses  different  assumptions  or  if
different  conditions  occur  in  future  periods,  future  impairment  charges  could  result.  Refer  to  the  heading  ‘‘Operations  Review’’
below  for  additional  information  related  to  our  present  business  environment.  Certain  factors  discussed  above  are  impacted  by  our
current  business  environment  and  are  discussed  throughout  this  report,  as  appropriate.

Our  Company  faces  many  uncertainties  and  risks  related  to  various  economic,  political  and  regulatory  environments  in  the
countries  in  which  we  operate,  particularly  in  developing  or  emerging  markets.  Refer  to  the  heading  ‘‘Our  Business  —  Challenges
and  Risks’’  above  and  ‘‘Item  1A.  Risk  Factors’’  in  Part  I  of  this  report.  As  a  result,  management  must  make  numerous
assumptions  which  involve  a  significant  amount  of  judgment  when  completing  recoverability  and  impairment  tests  of  noncurrent
assets  in  various  regions  around  the  world.

Investments  in  Equity  and  Debt  Securities

The  carrying  values  of  our  investments  in  equity  securities  are  determined  using  the  equity  method,  the  cost  method  or  the  fair
value  method.  We  account  for  investments  in  companies  that  we  do  not  control  or  account  for  under  the  equity  method  either  at
fair  value  or  under  the  cost  method,  as  applicable.  Investments  in  equity  securities,  other  than  investments  accounted  for  under
the  equity  method,  are  carried  at  fair  value  if  the  fair  value  of  the  security  is  readily  determinable.  Equity  investments  carried  at
fair  value  are  classified  as  either  trading  or  available-for-sale  securities.  Realized  and  unrealized  gains  and  losses  on  trading
securities  and  realized  gains  and  losses  on  available-for-sale  securities  are  included  in  net  income.  Unrealized  gains  and  losses,  net
of  deferred  taxes,  on  available-for-sale  securities  are  included  in  our  consolidated  balance  sheets  as  a  component  of  accumulated
other  comprehensive  income  (loss)  (‘‘AOCI’’).  Trading  securities  are  reported  as  either  marketable  securities  or  other  assets  in  our
consolidated  balance  sheets.  Securities  classified  as  available-for-sale  are  reported  as  either  marketable  securities  or  other
investments  in  our  consolidated  balance  sheets,  depending  on  the  length  of  time  we  intend  to  hold  the  investment.  Investments  in
equity  securities  that  do  not  qualify  for  fair  value  accounting  or  equity method  accounting  are  accounted  for  under  the  cost
method.  In  accordance  with  the  cost  method,  our  initial  investment  is  recorded  at  cost  and  we  record  dividend  income  when
applicable  dividends  are  declared.  Cost  method  investments  are  reported  as  other  investments  in  our  consolidated  balance  sheets.

Our  investments  in  debt  securities  are  carried  at  either  amortized  cost  or  fair  value.  Investments  in  debt  securities  that  the
Company  has  the  positive  intent  and  ability  to  hold  to  maturity  are  carried  at  amortized  cost  and  classified  as  held-to-maturity.
Investments  in  debt  securities  that  are  not  classified  as  held-to-maturity  are  carried  at  fair  value  and  classified  as  either  trading  or
available-for-sale.

36

The  following  table  presents  the  carrying  values  of  our  investments  in  equity  and  debt  securities  (in  millions):

December  31,  2013

Equity  method  investments
Securities  classified  as  available-for-sale
Securities  classified  as  trading
Cost  method  investments

Total

* Accounts  for  less  than  1  percent  of  the  Company’s  total  assets.

1 The  total  percentage  does  not  add  due  to  rounding.

Carrying
Value

$ 10,393
4,842
372
162

$ 15,769

Percentage
of  Total
Assets1

12%
5
*
*

18%

Investments  classified  as  trading  securities  are  not  assessed  for  impairment,  since  they  are  carried  at  fair  value  with  the  change  in
fair  value  included  in  net  income.  We  review  our  investments  in  equity  and  debt  securities  that  are  accounted  for  using  the  equity
method  or  cost  method  or  that  are  classified  as  available-for-sale  or  held-to-maturity  each  reporting  period  to  determine  whether
a  significant  event  or  change  in  circumstances  has  occurred  that  may  have  an  adverse  effect  on  the  fair  value  of  each  investment.
When  such  events  or  changes  occur,  we  evaluate  the  fair  value  compared  to  our  cost  basis  in  the  investment.  We  also  perform  this
evaluation  every  reporting  period  for  each  investment  for  which  our  cost  basis  has  exceeded  the  fair  value  in  the  prior  period. The
fair  values  of  most  of  our  Company’s  investments  in  publicly  traded  companies  are  often  readily  available  based  on  quoted  market
prices.  For  investments  in  nonpublicly  traded  companies,  management’s  assessment  of  fair  value  is  based  on  valuation
methodologies  including  discounted  cash  flows,  estimates  of  sales  proceeds  and  appraisals,  as  appropriate.  We  consider  the
assumptions  that  we  believe  hypothetical  marketplace  participants  would  use  in  evaluating  estimated  future  cash  flows  when
employing  the  discounted  cash  flow  or  estimates  of  sales  proceeds  valuation  methodologies.  The  ability  to  accurately  predict  future
cash  flows,  especially  in  emerging  and  developing  markets,  may  impact  the  determination  of  fair  value.

In  the  event  the  fair  value  of  an  investment  declines  below  our  cost  basis,  management  is  required  to  determine  if  the  decline in
fair  value  is  other  than  temporary.  If  management  determines  the  decline  is  other  than  temporary,  an  impairment  charge  is
recorded.  Management’s  assessment  as  to  the  nature  of  a  decline  in  fair  value  is  based  on,  among  other  things,  the  length  of  time
and  the  extent  to  which  the  market  value  has  been  less  than  our  cost  basis,  the  financial  condition  and  near-term  prospects  of the
issuer,  and  our  intent  and  ability  to  retain  the  investment  for  a  period  of  time  sufficient  to  allow  for  any  anticipated  recovery  in
market  value.

In  2013,  four  of  the  Company’s  Japanese  bottling  partners  merged  as  Coca-Cola  East  Japan  Bottling  Company,  Ltd.  (‘‘CCEJ’’),  a
publicly  traded  entity,  through  a  share  exchange.  The  terms  of  the  agreement  included  the  issuance  of  new  shares  of  one  of  the
publicly  traded  bottlers  in  exchange  for  100  percent  of  the  outstanding  shares  of  the  remaining  three  bottlers  according  to  an
agreed-upon  share  exchange  ratio.  As  a  result,  the  Company  recorded  a  net  charge  of  $114  million  for  those  investments  in  which
the  Company’s  carrying  value  was  less  than  the  fair  value  of  the  shares  received.  These  charges  were  recorded  in  the  line  item
other  income  (loss)  —  net  in  our  consolidated  statement  of  income  and  impacted  the  Corporate  operating  segment.  Refer  to  the
heading  ‘‘Operations  Review  —  Other  Income  (Loss)  —  Net’’  below  as  well  as  Note  17  of  Notes  to  Consolidated  Financial
Statements.

In  2012,  the  Company  recognized  impairment  charges  of  $16  million  as  a  result  of  the  other-than-temporary  decline  in  the  fair
values  of  certain  cost  method  investments.  These  impairment  charges  were  recorded  in  the  line  item  other  income  (loss)  —  net  in
our  consolidated  statement  of  income  and  impacted  the  Corporate  operating  segment.  Refer  to  the  heading  ‘‘Operations
Review  —  Other  Income  (Loss)  —  Net’’  below  as  well  as  Note  16  and  Note  17  of  Notes  to  Consolidated  Financial  Statements.

In  2011,  the  Company  recognized  impairment  charges  of  $17  million  as  a  result  of  the  other-than-temporary  decline  in  the  fair
values  of  certain  available-for-sale  securities.  In  addition,  the  Company  recognized  charges  of  $41  million  during  2011  related  to
the  impairment  of  an  investment  in  an  entity  accounted  for  under  the  equity  method  of  accounting.  These  impairment  charges
were  recorded  in  the  line  item  other  income  (loss)  —  net  in  our  consolidated  statement  of  income  and  impacted  the  Corporate
operating  segment.  Refer  to  the  heading  ‘‘Operations  Review  —  Other  Income  (Loss)  —  Net’’  below  as  well  as  Note  16  and
Note  17  of  Notes  to  Consolidated  Financial  Statements.

37

The  following  table  presents  the  difference  between  calculated  fair  values,  based  on  quoted  closing  prices  of  publicly  traded
shares,  and  our  Company’s  cost  basis  in  publicly  traded  bottlers  accounted  for  as  equity  method  investments  (in  millions):

December  31,  2013

Coca-Cola  FEMSA,  S.A.B.  de  C.V.
Coca-Cola  Amatil  Limited
Coca-Cola  HBC  AG
Coca-Cola ˙I¸cecek  A.¸S.
Coca-Cola  East  Japan  Bottling  Company,  Ltd.
Embotelladora  Andina  S.A.
Coca-Cola  Bottling  Co.  Consolidated

Total

Other  Assets

Carrying

Value Difference

$

Fair
Value

7,098
2,459
2,429
1,324
849
569
182

$ 2,247
854
1,467
233
507
362
85

$ 14,910

$ 5,755

$ 4,851
1,605
962
1,091
342
207
97

$ 9,155

Our  Company  invests  in  infrastructure  programs  with  our  bottlers  that  are  directed  at  strengthening  our  bottling  system  and
increasing  unit  case  volume.  Additionally,  our  Company  advances  payments  to  certain  customers  for  distribution  rights  as  well  as
to  fund  future  marketing  activities  intended  to  generate  profitable  volume  and  expenses  such  payments  over  the  periods  benefited.
Payments  under  these  programs  are  generally  capitalized  and  reported  in  the  line  items  prepaid  expenses  and  other  assets  or
other  assets,  as  appropriate,  in  our  consolidated  balance  sheets.  When  facts  and  circumstances  indicate  that  the  carrying  value  of
these  assets  (or  asset  groups)  may  not  be  recoverable,  management  assesses  the  recoverability  of  the  carrying  value  by  preparing
estimates  of  sales  volume  and  the  resulting  gross  profit  and  cash  flows.  These  estimated  future  cash  flows  are  consistent  with those
we  use  in  our  internal  planning.  If  the  sum  of  the  expected  future  cash  flows  (undiscounted  and  without  interest  charges)  is  less
than  the  carrying  amount,  we  recognize  an  impairment  loss.  The  impairment  loss  recognized  is  the  amount  by  which  the  carrying
amount  exceeds  the  fair  value.

Property,  Plant  and  Equipment

As  of  December  31,  2013,  the  carrying  value  of  our  property,  plant  and  equipment,  net  of  depreciation,  was  $14,967  million,  or
17  percent  of  our  total  assets.  Certain  events  or  changes  in  circumstances  may  indicate  that  the  recoverability  of  the  carrying
amount  or  remaining  useful  life  of  property,  plant  and  equipment  should  be  assessed,  including,  among  others,  the  manner  or
length  of  time  in  which  the  Company  intends  to  use  the  asset,  a  significant  decrease  in  market  value,  a  significant  change  in  the
business  climate  in  a  particular  market,  or  a  current  period  operating  or  cash  flow  loss  combined  with  historical  losses  or
projected  future  losses.  When  such  events  or  changes  in  circumstances  are  present  and  an  impairment  review  is  performed,  we
estimate  the  future  cash  flows  expected  to  result  from  the  use  of  the  asset  (or  asset  group)  and  its  eventual  disposition.  These
estimated  future  cash  flows  are  consistent  with  those  we  use  in  our  internal  planning.  If  the  sum  of  the  expected  future  cash  flows
(undiscounted  and  without  interest  charges)  is  less  than  the  carrying  amount,  we  recognize  an  impairment  loss.  The  impairment
loss  recognized  is  the  amount  by  which  the  carrying  amount  exceeds  the  fair  value.  We  use  a  variety  of  methodologies  to
determine  the  fair  value  of  property,  plant  and  equipment,  including  appraisals  and  discounted  cash  flow  models,  which  are
consistent  with  the  assumptions  we  believe  hypothetical  marketplace  participants  would  use.

Goodwill,  Trademarks  and  Other  Intangible  Assets

Intangible  assets  are  classified  into  one  of  three  categories:  (1)  intangible  assets  with  definite  lives  subject  to  amortization,
(2)  intangible  assets  with  indefinite  lives  not  subject  to  amortization  and  (3)  goodwill.  For  intangible  assets  with  definite  lives,  tests
for  impairment  must  be  performed  if  conditions  exist  that  indicate  the  carrying  value  may  not  be  recoverable.  For  intangible  assets
with  indefinite  lives  and  goodwill,  tests  for  impairment  must  be  performed  at  least  annually  or  more  frequently  if  events  or
circumstances  indicate  that  assets  might  be  impaired.

38

The  following  table  presents  the  carrying  values  of  intangible  assets  included  in  our  consolidated  balance  sheet  (in  millions):

December  31,  2013

Goodwill
Bottlers’  franchise  rights  with  indefinite  lives
Trademarks  with  indefinite  lives
Definite-lived  intangible  assets,  net
Other  intangible  assets  not  subject  to  amortization

Total

* Accounts  for  less  than  1  percent  of  the  Company’s  total  assets.

1 The  total  percentage  does  not  add  due  to  rounding.

Carrying
Value

$ 12,312
7,415
6,744
969
171

$ 27,611

Percentage
of  Total
Assets1

14%
8
7
1
*

31%

When  facts  and  circumstances  indicate  that  the  carrying  value  of  definite-lived  intangible  assets  may  not  be  recoverable,
management  assesses  the  recoverability  of  the  carrying  value  by  preparing  estimates  of  sales  volume  and  the  resulting  gross  profit
and  cash  flows.  These  estimated  future  cash  flows  are  consistent  with  those  we  use  in  our  internal  planning.  If  the  sum  of  the
expected  future  cash  flows  (undiscounted  and  without  interest  charges)  is  less  than  the  carrying  amount  of  the  asset  (or  asset
group),  we  recognize  an  impairment  loss.  The  impairment  loss  recognized  is  the  amount  by  which  the  carrying  amount  exceeds  the
fair  value.  We  use  a  variety  of  methodologies  to  determine  the  fair  value  of  these  assets,  including  discounted  cash  flow  models,
which  are  consistent  with  the  assumptions  we  believe  hypothetical  marketplace  participants  would  use.

We  test  intangible  assets  determined  to  have  indefinite  useful  lives,  including  trademarks,  franchise  rights  and  goodwill,  for
impairment  annually,  or  more  frequently  if  events  or  circumstances  indicate  that  assets  might  be  impaired.  Our  Company
performs  these  annual  impairment  reviews  as  of  the  first  day  of  our  third  fiscal  quarter.  We  use  a  variety  of  methodologies  in
conducting  impairment  assessments  of  indefinite-lived  intangible  assets,  including,  but  not  limited  to,  discounted  cash  flow  models,
which  are  based  on  the  assumptions  we  believe  hypothetical  marketplace  participants  would  use.  For  indefinite-lived  intangible
assets,  other  than  goodwill,  if  the  carrying  amount  exceeds  the  fair  value,  an  impairment  charge  is  recognized  in  an  amount  equal
to  that  excess.

The  Company  has  the  option  to  perform  a  qualitative  assessment  of  indefinite-lived  intangible  assets,  other  than  goodwill,  prior  to
completing  the  impairment  test  described  above.  The  Company  must  assess  whether  it  is  more  likely  than  not  that  the  fair  value
of  the  intangible  asset  is  less  than  its  carrying  amount.  If  the  Company  concludes  that  this  is  the  case,  it  must  perform  the  testing
described  above.  Otherwise,  the  Company  does  not  need  to  perform  any  further  assessment.  During  2013,  the  Company
performed  qualitative  assessments  on  less  than  10  percent  of  our  indefinite-lived  intangible  assets  balance.

We  perform  impairment  tests  of  goodwill  at  our  reporting  unit  level,  which  is  one  level  below  our  operating  segments.  Our
operating  segments  are  primarily  based  on  geographic  responsibility,  which  is  consistent  with  the  way  management  runs  our
business.  Our  operating  segments  are  subdivided  into  smaller  geographic  regions  or  territories  that  we  sometimes  refer  to  as
‘‘business  units.’’  These  business  units  are  also  our  reporting  units.  The  Bottling  Investments  operating  segment  includes  all
Company-owned  or  consolidated  bottling  operations,  regardless  of  geographic  location,  except  for  bottling  operations  managed  by
CCR,  which  are  included  in  our  North  America  operating  segment.  Generally,  each  Company-owned  or  consolidated  bottling
operation  within  our  Bottling  Investments  operating  segment  is  its  own  reporting  unit.  Goodwill  is  assigned  to  the  reporting  unit
or  units  that  benefit  from  the  synergies  arising  from  each  business  combination.

The  goodwill  impairment  test  consists  of  a  two-step  process,  if  necessary.  The  first  step  is  to  compare  the  fair  value  of  a  reporting
unit  to  its  carrying  value,  including  goodwill.  We  typically  use  discounted  cash  flow  models  to  determine  the  fair  value  of  a
reporting  unit.  The  assumptions  used  in  these  models  are  consistent  with  those  we  believe  hypothetical  marketplace  participants
would  use.  If  the  fair  value  of  the  reporting  unit  is  less  than  its  carrying  value,  the  second  step  of  the  impairment  test  must  be
performed  in  order  to  determine  the  amount  of  impairment  loss,  if  any.  The  second  step  compares  the  implied  fair  value  of  the
reporting  unit’s  goodwill  with  the  carrying  amount  of  that  goodwill.  If  the  carrying  amount  of  the  reporting  unit’s  goodwill  exceeds
its  implied  fair  value,  an  impairment  charge  is  recognized  in  an  amount  equal  to  that  excess.  The  loss  recognized  cannot  exceed
the  carrying  amount  of  goodwill.

The  Company  has  the  option  to  perform  a  qualitative  assessment  of  goodwill  prior  to  completing  the  two-step  process
described  above  to  determine  whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying
amount,  including  goodwill  and  other  intangible  assets.  If  the  Company  concludes  that  this  is  the  case,  it  must  perform  the
two-step  process.  Otherwise,  the  Company  will  forego  the  two-step  process  and  does  not  need  to  perform  any  further  testing.

39

During  2013,  the  Company  performed  qualitative  assessments  on  approximately  11  percent  of  our  consolidated  goodwill  balance.

Intangible  assets  acquired  in  recent  transactions  are  naturally  more  susceptible  to  impairment,  primarily  due  to  the  fact  that they
are  recorded  at  fair  value  based  on  recent  operating  plans  and  macroeconomic  conditions  present  at  the  time  of  acquisition.
Consequently,  if  operating  results  and/or  macroeconomic  conditions  deteriorate  shortly  after  an  acquisition,  it  could  result  in  the
impairment  of  the  acquired  assets.  A  deterioration  of  macroeconomic  conditions  may  not  only  negatively  impact  the  estimated
operating  cash  flows  used  in  our  cash  flow  models,  but  may  also  negatively  impact  other  assumptions  used  in  our  analyses,
including,  but  not  limited  to,  the  estimated  cost  of  capital  and/or  discount  rates.  Additionally,  as  discussed  above,  in  accordance
with  accounting  principles  generally  accepted  in  the  United  States,  we  are  required  to  ensure  that  assumptions  used  to  determine
fair  value  in  our  analyses  are  consistent  with  the  assumptions  a  hypothetical  marketplace  participant  would  use.  As  a  result,  the
cost  of  capital  and/or  discount  rates  used  in  our  analyses  may  increase  or  decrease  based  on  market  conditions  and  trends,
regardless  of  whether  our  Company’s  actual  cost  of  capital  has  changed.  Therefore,  if  the  cost  of  capital  and/or  discount  rates
change,  our  Company  may  recognize  an  impairment  of  an  intangible  asset  in  spite  of  realizing  actual  cash  flows  that  are
approximately  equal  to,  or  greater  than,  our  previously  forecasted  amounts.

During  2013,  the  Company  recorded  charges  of  $195  million  related  to  certain  intangible  assets.  These  charges  included
$113  million  related  to  the  impairment  of  trademarks  recorded  in  our  Bottling  Investments  and  Pacific  operating  segments.  These
impairments  were  primarily  due  to  a  strategic  decision  to  phase  out  certain  local-market  brands,  which  resulted  in  a  change  in the
expected  useful  life  of  the  intangible  assets,  and  were  determined  by  comparing  the  fair  value  of  the  trademarks,  derived  using
discounted  cash  flow  analyses,  to  the  current  carrying  value.  Additionally,  the  remaining  charge  of  $82  million  related  to  goodwill
recorded  in  our  Bottling  Investments  operating  segment.  This  charge  was  primarily  the  result  of  management’s  revised  outlook  on
market  conditions  and  volume  performance.  The  total  impairment  charges  of  $195  million  were  recorded  in  our  Corporate
operating  segment  in  the  line  item  other  operating  charges  in  our  consolidated  statements  of  income.

As  of  December  31,  2013,  we  did  not  have  any  reporting  unit  with  a  material  amount  of  goodwill  for  which  it  is  reasonably  likely
that  it  will  fail  step  one  of  a  goodwill  impairment  test  in  the  near  term.  However,  if  macroeconomic  conditions  worsen,  it  is
possible  that  we  may  experience  significant  impairments  of  some  of  our  intangible  assets,  which  would  require  us  to  recognize
impairment  charges.  On  June  7,  2007,  our  Company  acquired  Energy  Brands  Inc.,  also  known  as  glac´eau,  for  approximately
$4.1  billion.  The  Company  allocated  $3.3  billion  of  the  purchase  price  to  various  trademarks  acquired  in  this  business  combination.
While  the  combined  fair  value  of  the  various  trademarks  acquired  in  this  transaction  significantly  exceeds  their  combined  carrying
values  as  of  December  31,  2013,  the  fair  value  of  one  trademark  within  the  portfolio  only  slightly  exceeds  its  carrying  value. If  the
future  operating  results  of  this  trademark  do  not  achieve  the  current  near-term  financial  projections  or  if  macroeconomic
conditions  change  causing  the  cost  of  capital  and/or  discount  rate  to  increase  without  an  offsetting  increase  in  the  operating
results,  it  is  likely  that  we  would  be  required  to  recognize  an  impairment  charge  related  to  this  trademark.  Management  will
continue  to  monitor  the  fair  value  of  our  intangible  assets  in  future  periods.

Pension  Plan  Valuations

Our  Company  sponsors  and/or  contributes  to  pension  and  postretirement  health  care  and  life  insurance  benefit  plans  covering
substantially  all  U.S.  employees.  We  also  sponsor  nonqualified,  unfunded  defined  benefit  pension  plans  for  certain  associates  and
participate  in  multi-employer  pension  plans  in  the  United  States.  In  addition,  our  Company  and  its  subsidiaries  have  various
pension  plans  and  other  forms  of  postretirement  arrangements  outside  the  United  States.

Management  is  required  to  make  certain  critical  estimates  related  to  actuarial  assumptions  used  to  determine  our  pension  expense
and  related  obligation.  We  believe  the  most  critical  assumptions  are  related  to  (1)  the  discount  rate  used  to  determine  the  present
value  of  the  liabilities  and  (2)  the  expected  long-term  rate  of  return  on  plan  assets.  All  of  our  actuarial  assumptions  are  reviewed
annually.  Changes  in  these  assumptions  could  have  a  material  impact  on  the  measurement  of  our  pension  expense  and  related
obligation.

At  each  measurement  date,  we  determine  the  discount  rate  by  reference  to  rates  of  high-quality,  long-term  corporate  bonds  that
mature  in  a  pattern  similar  to  the  future  payments  we  anticipate  making  under  the  plans.  As  of  December  31,  2013  and  2012,  the
weighted-average  discount  rate  used  to  compute  our  benefit  obligation  was  4.75  percent  and  4.00  percent,  respectively.

The  expected  long-term  rate  of  return  on  plan  assets  is  based  upon  the  long-term  outlook  of  our  investment  strategy  as  well  as
our  historical  returns  and  volatilities  for  each  asset  class.  We  also  review  current  levels  of  interest  rates  and  inflation  to assess  the
reasonableness  of  our  long-term  rates.  Our  pension  plan  investment  objective  is  to  ensure  all  of  our  plans  have  sufficient  funds  to
meet  their  benefit  obligations  when  they  become  due.  As  a  result,  the  Company  periodically  revises  asset  allocations,  where
appropriate,  to  improve  returns  and  manage  risk.  The  weighted-average  expected  long-term  rate  of  return  used  to  calculate  our
pension  expense  was  8.25  percent  in  2013  and  2012.

40

In  2013,  the  Company’s  total  pension  expense  related  to  defined  benefit  plans  was  $197  million.  In  2014,  we  expect  our  total
pension  expense  to  be  approximately  $32  million.  The  anticipated  decrease  is  primarily  due  to  an  increase  in  the  weighted-average
discount  rate  used  to  calculate  the  Company’s  benefit  obligation,  favorable  asset  performance  during  2013  and  the  approximately
$175  million  of  contributions  the  Company  expects  to  make  in  2014  to  its  international  plans.  The  estimated  impact  of  a
50  basis-point  decrease  in  the  discount  rate  on  our  2014  pension  expense  is  an  increase  to  our  pension  expense  of  approximately
$37  million.  Additionally,  the  estimated  impact  of  a  50  basis-point  decrease  in  the  expected  long-term  rate  of  return  on  plan  assets
on  our  2014  pension  expense  is  an  increase  to  our  pension  expense  of  approximately  $31  million.

The  sensitivity  information  provided  above  is  based  only  on  changes  to  the  actuarial  assumptions  used  for  our  U.S.  pension  plans.
As  of  December  31,  2013,  the  Company’s  primary  U.S.  plan  represented  57  percent  and  63  percent  of  the  Company’s  consolidated
projected  pension  benefit  obligation  and  pension  assets,  respectively.  Refer  to  Note  13  of  Notes  to  Consolidated  Financial
Statements  for  additional  information  about  our  pension  plans  and  related  actuarial  assumptions.

Revenue  Recognition

We  recognize  revenue  when  persuasive  evidence  of  an  arrangement  exists,  delivery  of  products  has  occurred,  the  sales  price  is
fixed  or  determinable  and  collectibility  is  reasonably  assured.  For  our  Company,  this  generally  means  that  we  recognize  revenue
when  title  to  our  products  is  transferred  to  our  bottling  partners,  resellers  or  other  customers.  Title  usually  transfers  upon
shipment  to  or  receipt  at  our  customers’  locations,  as  determined  by  the  specific  sales  terms  of  each  transaction.  Our  sales  terms
do  not  allow  for  a  right  of  return  except  for  matters  related  to  any  manufacturing  defects  on  our  part.

Our  customers  can  earn  certain  incentives  which  are  included  in  deductions  from  revenue,  a  component  of  net  operating  revenues
in  our  consolidated  statements  of  income.  These  incentives  include,  but  are  not  limited  to,  cash  discounts,  funds  for  promotional
and  marketing  activities,  volume-based  incentive  programs  and  support  for  infrastructure  programs.  Refer  to  Note  1  of  Notes  to
Consolidated  Financial  Statements.  The  aggregate  deductions  from  revenue  recorded  by  the  Company  in  relation  to  these
programs,  including  amortization  expense  on  infrastructure  programs,  were  $6.9  billion,  $6.1  billion  and  $5.8  billion  in  2013, 2012
and  2011,  respectively.  In  preparing  the  financial  statements,  management  must  make  estimates  related  to  the  contractual  terms,
customer  performance  and  sales  volume  to  determine  the  total  amounts  recorded  as  deductions  from  revenue.  Management  also
considers  past  results  in  making  such  estimates.  The  actual  amounts  ultimately  paid  may  be  different  from  our  estimates.  Such
differences  are  recorded  once  they  have  been  determined  and  have  historically  not  been  significant.

Income  Taxes

Our  annual  tax  rate  is  based  on  our  income,  statutory  tax  rates  and  tax  planning  opportunities  available  to  us  in  the  various
jurisdictions  in  which  we  operate.  Significant  judgment  is  required  in  determining  our  annual  tax  expense  and  in  evaluating  our  tax
positions.  We  establish  reserves  to  remove  some  or  all  of  the  tax  benefit  of  any  of  our  tax  positions  at  the  time  we  determine that
the  positions  become  uncertain  based  upon  one  of  the  following:  (1)  the  tax  position  is  not  ‘‘more  likely  than  not’’  to  be  sustained,
(2)  the  tax  position  is  ‘‘more  likely  than  not’’  to  be  sustained,  but  for  a  lesser  amount,  or  (3)  the  tax  position  is  ‘‘more  likely  than
not’’  to  be  sustained,  but  not  in  the  financial  period  in  which  the  tax  position  was  originally  taken.  For  purposes  of  evaluating
whether  or  not  a  tax  position  is  uncertain,  (1)  we  presume  the  tax  position  will  be  examined  by  the  relevant  taxing  authority  that
has  full  knowledge  of  all  relevant  information,  (2)  the  technical  merits  of  a  tax  position  are  derived  from  authorities  such  as
legislation  and  statutes,  legislative  intent,  regulations,  rulings  and  case  law  and  their  applicability  to  the  facts  and  circumstances  of
the  tax  position,  and  (3)  each  tax  position  is  evaluated  without  considerations  of  the  possibility  of  offset  or  aggregation  with  other
tax  positions  taken.  We  adjust  these  reserves,  including  any  impact  on  the  related  interest  and  penalties,  in  light  of  changing  facts
and  circumstances,  such  as  the  progress  of  a  tax  audit.  Refer  to  the  heading  ‘‘Operations  Review  —  Income  Taxes’’  below  and
Note  14  of  Notes  to  Consolidated  Financial  Statements.

A  number  of  years  may  elapse  before  a  particular  matter  for  which  we  have  established  a  reserve  is  audited  and  finally  resolved.
The  number  of  years  with  open  tax  audits  varies  depending  on  the  tax  jurisdiction.  The  tax  benefit  that  has  been  previously
reserved  because  of  a  failure  to  meet  the  ‘‘more  likely  than  not’’  recognition  threshold  would  be  recognized  in  our  income  tax
expense  in  the  first  interim  period  when  the  uncertainty  disappears  under  any  one  of  the  following  conditions:  (1)  the  tax  position
is  ‘‘more  likely  than  not’’  to  be  sustained,  (2)  the  tax  position,  amount,  and/or  timing  is  ultimately  settled  through  negotiation  or
litigation,  or  (3)  the  statute  of  limitations  for  the  tax  position  has  expired.  Settlement  of  any  particular  issue  would  usually  require
the  use  of  cash.

Tax  law  requires  items  to  be  included  in  the  tax  return  at  different  times  than  when  these  items  are  reflected  in  the  consolidated
financial  statements.  As  a  result,  the  annual  tax  rate  reflected  in  our  consolidated  financial  statements  is  different  from  that
reported  in  our  tax  return  (our  cash  tax  rate).  Some  of  these  differences  are  permanent,  such  as  expenses  that  are  not  deductible
in  our  tax  return,  and  some  differences  reverse  over  time,  such  as  depreciation  expense.  These  timing  differences  create

41

deferred  tax  assets  and  liabilities.  Deferred  tax  assets  and  liabilities  are  determined  based  on  temporary  differences  between the
financial  reporting  and  tax  bases  of  assets  and  liabilities.  The  tax  rates  used  to  determine  deferred  tax  assets  or  liabilities  are  the
enacted  tax  rates  in  effect  for  the  year  and  manner  in  which  the  differences  are  expected  to  reverse.  Based  on  the  evaluation  of
all  available  information,  the  Company  recognizes  future  tax  benefits,  such  as  net  operating  loss  carryforwards,  to  the  extent that
realizing  these  benefits  is  considered  more  likely  than  not.

We  evaluate  our  ability  to  realize  the  tax  benefits  associated  with  deferred  tax  assets  by  analyzing  our  forecasted  taxable  income
using  both  historical  and  projected  future  operating  results;  the  reversal  of  existing  taxable  temporary  differences;  taxable  income
in  prior  carryback  years  (if  permitted);  and  the  availability  of  tax  planning  strategies.  A  valuation  allowance  is  required  to be
established  unless  management  determines  that  it  is  more  likely  than  not  that  the  Company  will  ultimately  realize  the  tax  benefit
associated  with  a  deferred  tax  asset.  As  of  December  31,  2013,  the  Company’s  valuation  allowances  on  deferred  tax  assets  were
$586  million  and  primarily  related  to  uncertainties  regarding  the  future  realization  of  recorded  tax  benefits  on  tax  loss
carryforwards  generated  in  various  jurisdictions.  Current  evidence  does  not  suggest  we  will  realize  sufficient  taxable  income  of  the
appropriate  character  within  the  carryforward  period  to  allow  us  to  realize  these  deferred  tax  benefits.  If  we  were  to  identify  and
implement  tax  planning  strategies  to  recover  these  deferred  tax  assets  or  generate  sufficient  income  of  the  appropriate  character
in  these  jurisdictions  in  the  future,  it  could  lead  to  the  reversal  of  these  valuation  allowances  and  a  reduction  of  income  tax
expense.  The  Company  believes  it  will  generate  sufficient  future  taxable  income  to  realize  the  tax  benefits  related  to  the  remaining
net  deferred  tax  assets  in  our  consolidated  balance  sheets.

The  Company  does  not  record  a  U.S.  deferred  tax  liability  for  the  excess  of  the  book  basis  over  the  tax  basis  of  its  investments  in
foreign  corporations  to  the  extent  that  the  basis  difference  results  from  earnings  that  meet  the  indefinite  reversal  criteria. These
criteria  are  met  if  the  foreign  subsidiary  has  invested,  or  will  invest,  the  undistributed  earnings  indefinitely.  The  decision as  to  the
amount  of  undistributed  earnings  that  the  Company  intends  to  maintain  in  non-U.S.  subsidiaries  takes  into  account  items
including,  but  not  limited  to,  forecasts  and  budgets  of  financial  needs  of  cash  for  working  capital,  liquidity  plans,  capital
improvement  programs,  merger  and  acquisition  plans,  and  planned  loans  to  other  non-U.S.  subsidiaries.  The  Company  also
evaluates  its  expected  cash  requirements  in  the  United  States.  Other  factors  that  can  influence  that  determination  are  local
restrictions  on  remittances  (for  example,  in  some  countries  a  central  bank  application  and  approval  are  required  in  order  for  the
Company’s  local  country  subsidiary  to  pay  a  dividend),  economic  stability  and  asset  risk.  As  of  December  31,  2013,  undistributed
earnings  of  the  Company’s  foreign  subsidiaries  that  met  the  indefinite  reversal  criteria  amounted  to  $30.6  billion.  Refer  to  Note  14
of  Notes  to  Consolidated  Financial  Statements.

The  Company’s  effective  tax  rate  is  expected  to  be  approximately  23  percent  in  2014.  This  estimated  tax  rate  does  not  reflect  the
impact  of  any  unusual  or  special  items  that  may  affect  our  tax  rate  in  2014.

Operations  Review

Our  organizational  structure  as  of  December  31,  2013,  consisted  of  the  following  operating  segments,  the  first  six  of  which  are
sometimes  referred  to  as  ‘‘operating  groups’’  or  ‘‘groups’’:  Eurasia  and  Africa;  Europe;  Latin  America;  North  America;  Pacific;
Bottling  Investments;  and  Corporate.  For  further  information  regarding  our  operating  segments,  refer  to  Note  19  of  Notes  to
Consolidated  Financial  Statements.

Structural  Changes,  Acquired  Brands  and  New  License  Agreements

In  order  to  continually  improve  upon  the  Company’s  operating  performance,  from  time  to  time,  we  engage  in  buying  and  selling
ownership  interests  in  bottling  partners  and  other  manufacturing  operations.  In  addition,  we  also  acquire  brands  or  enter  into
license  agreements  for  certain  brands  to  supplement  our  beverage  offerings.  These  items  impact  our  operating  results  and  certain
key  metrics  used  by  management  in  assessing  the  Company’s  performance.

Unit  case  volume  growth  is  a  key  metric  used  by  management  to  evaluate  the  Company’s  performance  because  it  measures
demand  for  our  products  at  the  consumer  level.  The  Company’s  unit  case  volume  represents  the  number  of  unit  cases  (or  unit
case  equivalents)  of  Company  beverage  products  directly  or  indirectly  sold  by  the  Company  and  its  bottling  partners  to  customers
and,  therefore,  reflects  unit  case  volume  for  consolidated  and  unconsolidated  bottlers.  Refer  to  the  heading  ‘‘Beverage  Volume’’
below.

Concentrate  sales  volume  represents  the  amount  of  concentrates  and  syrups  (in  all  cases  expressed  in  equivalent  unit  cases)  sold
by,  or  used  in  finished  products  sold  by,  the  Company  to  its  bottling  partners  or  other  customers.  Refer  to  the  heading  ‘‘Beverage
Volume’’  below.

Our  Bottling  Investments  operating  segment  and  our  other  finished  product  operations,  including  the  finished  product
operations  in  our  North  America  operating  segment,  typically  generate  net  operating  revenues  by  selling  sparkling  beverages
and  a  variety  of  still  beverages,  such  as  juices  and  juice  drinks,  energy  and  sports  drinks,  ready-to-drink  teas  and  coffees,
and  certain  water  products,  to  retailers  or  to  distributors,  wholesalers  and  bottling  partners  who  distribute  them  to  retailers.  In

42

addition,  in  the  United  States,  we  manufacture  fountain  syrups  and  sell  them  to  fountain  retailers  such  as  restaurants  and
convenience  stores  who  use  the  fountain  syrups  to  produce  beverages  for  immediate  consumption,  or  to  authorized  fountain
wholesalers  or  bottling  partners  who  resell  the  fountain  syrups  to  fountain  retailers.  For  these  consolidated  finished  product
operations,  we  recognize  the  associated  concentrate  sales  volume  at  the  time  the  unit  case  or  unit  case  equivalent  is  sold  to  the
customer.  Our  concentrate  operations  typically  generate  net  operating  revenues  by  selling  concentrates  and  syrups  to  authorized
bottling  and  canning  operations.  For  these  concentrate  operations,  we  recognize  concentrate  revenue  and  concentrate  sales  volume
when  we  sell  concentrate  to  the  authorized  unconsolidated  bottling  and  canning  operations,  and  we  typically  report  unit  case
volume  when  finished  products  manufactured  from  the  concentrates  and  syrups  are  sold  to  the  customer.  When  we  analyze  our
net  operating  revenues  we  generally  consider  the  following  four  factors:  (1)  volume  growth  (unit  case  volume  or  concentrate  sales
volume,  as  appropriate),  (2)  structural  changes,  (3)  changes  in  price,  product  and  geographic  mix  and  (4)  foreign  currency
fluctuations.  Refer  to  the  heading  ‘‘Net  Operating  Revenues’’  below.

‘‘Structural  changes’’  generally  refers  to  acquisitions  or  dispositions  of  bottling,  distribution  or  canning  operations  and
consolidation  or  deconsolidation  of  bottling,  distribution  or  canning  entities  for  accounting  purposes.  Typically,  structural  changes
do  not  impact  the  Company’s  unit  case  volume  on  a  consolidated  basis  or  at  the  geographic  operating  segment  level.  We
recognize  unit  case  volume  for  all  sales  of  Company  beverage  products  regardless  of  our  ownership  interest  in  the  bottling
partner,  if  any.  However,  the  unit  case  volume  reported  by  our  Bottling  Investments  operating  segment  is  generally  impacted  by
structural  changes  because  it  only  includes  the  unit  case  volume  of  our  consolidated  bottling  operations.

The  Company  acquired  Great  Plains  Coca-Cola  Bottling  Company  (‘‘Great  Plains’’)  in  December  2011,  bottling  operations  in
Vietnam  and  Cambodia  in  February  2012,  bottling  operations  in  Guatemala  in  June  2012,  and  a  majority  interest  in  bottling
operations  in  Myanmar  in  June  2013.  In  January  2013,  the  Company  sold  a  majority  interest  in  our  previously  consolidated
bottling  operations  in  the  Philippines  (‘‘Philippine  bottling  operations’’),  and  in  July  2013  the  Company  deconsolidated  our
bottling  operations  in  Brazil  (‘‘Brazilian  bottling  operations’’)  as  a  result  of  their  combination  with  an  independent  bottling
partner.  Accordingly,  the  impact  to  net  operating  revenues  related  to  these  acquisitions  and  dispositions  was  included  as  a
structural  change  in  our  analysis  of  changes  to  net  operating  revenues.  Refer  to  the  heading  ‘‘Net  Operating  Revenues’’  below.

In  January  2012,  the  Company  announced  that  BPW,  our  joint  venture  with  Nestl´e  in  the  ready-to-drink  tea  category,  refocused  its
geographic  scope  primarily  on  Europe  and  Canada.  The  joint  venture  was  phased  out  in  all  other  territories  by  the  end  of  2012,
and  the  Company’s  agreement  to  distribute  products  in  the  United  States  under  a  sublicense  from  a  subsidiary  of  Nestl´e
terminated  at  the  end  of  2012.  The  impact  to  net  operating  revenues  for  North  America  related  to  the  termination  of  our  license
agreement  has  been  included  as  a  structural  change  in  our  analysis  of  changes  to  net  operating  revenues.  In  addition,  we  have
eliminated  the  BPW  and  Nestl´e  licensed  unit  case  volume  and  associated  concentrate  sales  for  the  year  ended  December  31,  2012,
in  those  countries  impacted  by  these  structural  changes.  We  have  also  eliminated  the  BPW  and  Nestl´e  licensed  unit  case  volume
and  associated  concentrate  sales  from  the  base  year,  where  applicable,  when  calculating  2012  versus  2011  volume  growth  rates.
Refer  to  the  headings  ‘‘Beverage  Volume’’  and  ‘‘Net  Operating  Revenues’’  below.

The  Company  sells  concentrates  and  syrups  to  both  consolidated  and  unconsolidated  bottling  partners.  The  ownership  structure  of
our  bottling  partners  impacts  the  timing  of  recognizing  concentrate  revenue  and  concentrate  sales  volume.  When  we  sell
concentrates  or  syrups  to  our  consolidated  bottling  partners,  we  are  not  able  to  recognize  the  concentrate  revenue  or  concentrate
sales  volume  until  the  bottling  partner  has  sold  finished  products  manufactured  from  the  concentrates  or  syrups  to  a  third  party  or
independent  customer.  When  we  sell  concentrates  or  syrups  to  our  unconsolidated  bottling  partners,  we  recognize  the  concentrate
revenue  and  concentrate  sales  volume  when  the  concentrates  or  syrups  are  sold  to  the  bottling  partner.  The  subsequent  sale  of  the
finished  products  manufactured  from  the  concentrates  or  syrups  to  a  customer  does  not  impact  the  timing  of  recognizing  the
concentrate  revenue  or  concentrate  sales  volume.  When  we  account  for  the  unconsolidated  bottling  partner  as  an  equity  method
investment,  we  eliminate  the  intercompany  profit  and  the  associated  concentrate  sales  volume  related  to  these  transactions  until
the  equity  method  investee  has  sold  finished  products  manufactured  from  the  concentrates  or  syrups  to  a  third  party  or
independent  customer.

‘‘Acquired  brands’’  refers  to  brands  acquired  during  the  past  12  months.  Typically,  the  Company  has  not  reported  unit  case  volume
or  recognized  concentrate  sales  volume  related  to  acquired  brands  in  periods  prior  to  the  closing  of  the  transaction.  Therefore,
the  unit  case  volume  and  concentrate  sales  volume  from  the  sale  of  these  brands  is  incremental  to  prior  year  volume.  We  do  not
generally  consider  acquired  brands  to  be  structural  changes.

In  2012,  the  Company  invested  in  the  existing  beverage  business  of  Aujan,  one  of  the  largest  independent  beverage  companies  in
the  Middle  East.  The  Company  now  owns  50  percent  of  the  Aujan  entity  that  holds  the  rights  to  Aujan-owned  brands  in  certain
territories  and  49  percent  of  Aujan’s  bottling  and  distribution  operations  in  certain  territories.  Accordingly,  the  volume  associated
with  the  Aujan  transaction,  subsequent  to  our  initial  equity  investment  during  the  second  quarter  of  2012,  is  considered  to  be from
acquired  brands.  Refer  to  the  heading  ‘‘Beverage  Volume’’  below.

43

‘‘License  agreements’’  refers  to  brands  not  owned  by  the  Company,  but  for  which  we  hold  certain  rights,  generally  including,  but
not  limited  to,  distribution  rights,  and  from  which  we  derive  an  economic  benefit  when  these  brands  are  ultimately  sold.  Typically,
the  Company  has  not  reported  unit  case  volume  or  recognized  concentrate  sales  volume  related  to  these  brands  in  periods  prior
to  the  beginning  of  the  term  of  the  license  agreement.  Therefore,  the  unit  case  volume  and  concentrate  sales  volume  from  the
sale  of  these  brands  is  incremental  to  prior  year  volume.  We  do  not  generally  consider  new  license  agreements  to  be  structural
changes.

Beverage  Volume

We  measure  the  volume  of  Company  beverage  products  sold  in  two  ways:  (1)  unit  cases  of  finished  products  and  (2)  concentrate
sales.  As  used  in  this  report,  ‘‘unit  case’’  means  a  unit  of  measurement  equal  to  192  U.S.  fluid  ounces  of  finished  beverage
(24  eight-ounce  servings);  and  ‘‘unit  case  volume’’  means  the  number  of  unit  cases  (or  unit  case  equivalents)  of  Company  beverage
products  directly  or  indirectly  sold  by  the  Company  and  its  bottling  partners  to  customers.  Unit  case  volume  primarily  consists  of
beverage  products  bearing  Company  trademarks.  Also  included  in  unit  case  volume  are  certain  products  licensed  to,  or  distributed
by,  our  Company,  and  brands  owned  by  Coca-Cola  system  bottlers  for  which  our  Company  provides  marketing  support  and  from
the  sale  of  which  we  derive  economic  benefit.  In  addition,  unit  case  volume  includes  sales  by  joint  ventures  in  which  the  Company
has  an  equity  interest.  We  believe  unit  case  volume  is  one  of  the  measures  of  the  underlying  strength  of  the  Coca-Cola  system
because  it  measures  trends  at  the  consumer  level.  The  unit  case  volume  numbers  used  in  this  report  are  derived  based  on
estimates  received  by  the  Company  from  its  bottling  partners  and  distributors.  Concentrate  sales  volume  represents  the  amount  of
concentrates  and  syrups  (in  all  cases  expressed  in  equivalent  unit  cases)  sold  by,  or  used  in  finished  beverages  sold  by,  the
Company  to  its  bottling  partners  or  other  customers.  Unit  case  volume  and  concentrate  sales  volume  growth  rates  are  not
necessarily  equal  during  any  given  period.  Factors  such  as  seasonality,  bottlers’  inventory  practices,  supply  point  changes,  timing  of
price  increases,  new  product  introductions  and  changes  in  product  mix  can  impact  unit  case  volume  and  concentrate  sales  volume
and  can  create  differences  between  unit  case  volume  and  concentrate  sales  volume  growth  rates.  In  addition  to  the  items
mentioned  above,  the  impact  of  unit  case  volume  from  certain  joint  ventures  in  which  the  Company  has  an  equity  interest  but  to
which  the  Company  does  not  sell  concentrates  or  syrups  may  give  rise  to  differences  between  unit  case  volume  and  concentrate
sales  volume  growth  rates.

Information  about  our  volume  growth  by  operating  segment  is  as  follows:

Year  Ended  December  31,

Worldwide

Eurasia  &  Africa
Europe
Latin  America
North  America
Pacific
Bottling  Investments

Percent  Change

2013  vs.  2012

2012  vs.  2011

Unit  Cases1,2

Concentrate
Sales

Unit  Cases1,2

Concentrate
Sales

2%

7%
(1)
1
—
3
(17)

2%

7%
(1)
1
—
5
N/A

4%

10%
(1)
5
2
7
10

4%

9%
(2)
5
2
5
N/A

1 Bottling  Investments  operating  segment  data  reflects  unit  case  volume  growth  for  consolidated  bottlers  only.

2 Geographic  segment  data  reflects  unit  case  volume  growth  for  all  bottlers,  both  consolidated  and  unconsolidated,  and  distributors  in  the  applicable

geographic  areas.

Unit  Case  Volume

The  Coca-Cola  system  sold  28.2  billion,  27.7  billion  and  26.7  billion  unit  cases  of  our  products  in  2013,  2012  and  2011,
respectively.  The  number  of  unit  cases  sold  in  2012  does  not  include  BPW  unit  case  volume  for  those  countries  in  which  BPW  was
phased  out  during  2012,  nor  does  it  include  unit  case  volume  of  products  distributed  in  the  United  States  under  a  sublicense  from
a  subsidiary  of  Nestl´e  which  terminated  at  the  end  of  2012.  In  addition,  the  Company  eliminated  BPW  and  Nestl´e  licensed  unit
case  volume  from  the  base  year,  where  applicable,  when  calculating  2012  versus  2011  volume  growth  rates  below.  Refer  to  the
heading  ‘‘Structural  Changes,  Acquired  Brands  and  New  License  Agreements’’  above.

44

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

In  Eurasia  and  Africa  unit  case  volume  increased  7  percent,  which  consisted  of  6  percent  growth  in  sparkling  and  13  percent
growth  in  still  beverages.  The  group’s  sparkling  beverage  growth  was  led  by  6  percent  growth  in  brand  Coca-Cola,  5  percent
growth  in  Trademark  Sprite  and  3  percent  growth  in  Trademark  Fanta.  This  growth  reflects  a  continued  focus  on  driving
exceptional  capabilities  in  the  marketplace,  integrated  marketing  campaigns  and  greater  consumer  choice  in  package  and  price
options.  Growth  in  still  beverages  was  led  by  packaged  water,  juices  and  juice  drinks,  and  teas.  Russia  reported  unit  case  growth
of  3  percent,  driven  by  growth  of  11  percent  in  brand  Coca-Cola.  Still  beverage  growth  in  Russia  included  growth  of  7  percent  and
24  percent  in  our  juice  brands  Dobriy  and  Rich,  respectively.  Unit  case  growth  in  Russia  was  favorably  impacted  by  the
Company’s  marketing  activities  related  to  the  Sochi  2014  Winter  Olympics  and  Olympic  Torch  Relay.  Eurasia  and  Africa  also
benefited  from  unit  case  volume  growth  of  14  percent  in  the  Company’s  Middle  East  and  North  Africa  business  unit,  including  a
5  percent  benefit  primarily  related  to  our  Aujan  partnership,  and  8  percent  growth  in  the  Company’s  Central,  East  and  West
Africa  business  unit.

Unit  case  volume  in  Europe  declined  1  percent,  which  consisted  of  a  1  percent  decline  in  sparkling  beverages  and  a  5  percent
decline  in  still  beverages,  primarily  packaged  water  and  teas.  These  declines  reflect  the  impact  of  particularly  poor  weather  across
many  countries  during  the  second  quarter  of  2013,  including  severe  flooding  in  parts  of  Germany  and  Central  Europe,  competitive
pricing,  and  ongoing  weakness  in  consumer  confidence  and  spending  across  the  region.  In  spite  of  these  challenges,  our  Germany
business  unit  reported  growth  of  2  percent  and  our  Northwest  Europe  and  Nordics  business  unit  reported  growth  of  1  percent.
This  growth  was  driven  by  the  Company’s  strong  commercial  campaigns  such  as  ‘‘Share  a  Coke,’’  ‘‘Coke  with  Meals,’’  and  the
Coca-Cola  Christmas  Truck  Tour.  These  increases  were  offset  by  a  decline  in  unit  case  volume  of  4  percent  in  the  Central  and
Southern  Europe  business  unit  and  a  volume  decline  of  3  percent  in  the  Iberia  business  unit  which  continue  to  manage  through
very  tough  macroeconomic  conditions.

In  Latin  America,  unit  case  volume  increased  1  percent,  which  primarily  reflects  8  percent  growth  in  still  beverages  while  volume
in  sparkling  beverages  was  even.  The  group  reported  growth  of  6  percent  in  the  Latin  Center  business  unit  and  growth  of
4  percent  in  the  South  Latin  business  unit,  driven  by  strong  activation  of  brand  and  category  advertising  as  well  as  investments  in
cold-drink  equipment  and  continued  segmentation  across  multiple  price  points  and  package  sizes.  The  group’s  still  beverage
growth  reflects  increases  in  the  tea,  packaged  water,  and  juice  and  juice  drink  categories  of  16  percent,  6  percent  and  5  percent,
respectively.  Argentina  reported  unit  case  growth  of  7  percent,  led  by  strong  growth  in  Trademark  Bonaqua  and  5  percent  growth
in  brand  Coca-Cola.  The  growth  in  the  Mexico  business  unit  was  even  due  to  a  slower  economy  and  the  significant  disruption
caused  by  hurricanes  Manuel  and  Ingrid  in  September  2013.  Volume  in  Brazil  declined  2  percent,  which  reflects  some  consumer
uncertainty  given  the  economic  slowdown  in  the  country.  Effective  January  1,  2014,  the  Mexican  government  implemented  a  new
tax  on  sugar-sweetened  beverages.  We  believe  that  this  tax  will  have  a  negative  impact  on  our  2014  volume.

Unit  case  volume  in  North  America  was  even  reflecting  overall  category  softness,  unseasonably  cold  and  wet  weather  during  the
second  quarter  of  2013  and  weak  consumer  confidence,  which  negatively  impacted  consumer  spending.  Sparkling  beverages
declined  2  percent,  whereas  still  beverages  grew  5  percent  during  the  period.  Still  beverage  growth  in  North  America  was  led  by
strong  performance  in  teas,  juices  and  juice  drinks  and  packaged  water.  The  group  continued  to  implement  a  multi-brand  strategy
around  teas  and  reported  15  percent  volume  growth,  primarily  due  to  increases  in  Gold  Peak,  Honest  Tea  and  Fuze.  Volume
growth  in  juices  and  juice  drinks  was  4  percent,  led  by  7  percent  growth  in  Trademark  Simply,  and  packaged  water  volume
benefited  from  strong  growth  in  Dasani  and  smartwater.

In  Pacific,  unit  case  volume  increased  3  percent,  which  consisted  of  3  percent  growth  in  sparkling  beverages  and  4  percent  growth
in  still  beverages.  Sparkling  beverage  growth  was  led  by  5  percent  growth  in  brand  Coca-Cola  and  4  percent  growth  in  Trademark
Fanta.  India  reported  4  percent  unit  case  volume  growth,  led  by  growth  of  18  percent  in  brand  Coca-Cola  and  5  percent  growth  in
Trademark  Sprite.  India’s  growth  reflects  the  impact  of  strong  integrated  marketing  campaigns  and  continued  expansion  of
packaging  choices  to  consumers.  Japan’s  unit  case  growth  was  1  percent  during  the  period,  including  2  percent  growth  in  sparkling
beverages.  China  reported  unit  case  volume  growth  of  3  percent,  including  volume  growth  of  4  percent  in  sparkling  beverages  and
3  percent  in  still  beverages.  The  group’s  volume  results  also  benefited  from  25  percent  growth  in  Vietnam  and  9  percent  growth in
Thailand,  partially  offset  by  declines  of  3  percent  in  the  Philippines  and  4  percent  in  Australia.

45

Unit  case  volume  for  Bottling  Investments  decreased  17  percent.  This  decrease  primarily  reflects  the  sale  of  a  majority  ownership
interest  in  our  previously  consolidated  bottling  operations  in  the  Philippines  to  Coca-Cola  FEMSA  in  January  2013,  as  well  as  the
deconsolidation  of  our  bottling  operations  in  Brazil  during  July  2013  as  a  result  of  their  combination  with  an  independent  bottling
partner.  The  unfavorable  impact  of  these  transactions  on  the  group’s  unit  case  volume  results  was  partially  offset  by  growth  in
other  key  markets  where  we  own  or  otherwise  consolidate  bottling  operations,  including  unit  case  volume  growth  of  3  percent  in
China,  4  percent  in  India  and  2  percent  in  Germany.  The  Company’s  consolidated  bottling  operations  accounted  for  35  percent,
65  percent  and  100  percent  of  the  unit  case  volume  in  China,  India  and  Germany,  respectively.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

In  Eurasia  and  Africa,  unit  case  volume  increased  10  percent,  which  consisted  of  8  percent  growth  in  sparkling  beverages  and
19  percent  growth  in  still  beverages.  The  group’s  sparkling  beverage  growth  was  led  by  9  percent  growth  in  brand  Coca-Cola,
7  percent  growth  in  Trademark  Sprite  and  6  percent  growth  in  Trademark  Fanta.  Growth  in  still  beverages  was  primarily  due  to
juices  and  juice  drinks  and  included  a  10  percentage  point  benefit  attributable  to  acquired  volume,  primarily  related  to  our
investments  in  Aujan.  Russia  reported  unit  case  volume  growth  of  8  percent,  driven  by  growth  of  20  percent  in  brand  Coca-Cola.
Still  beverage  growth  in  Russia  included  growth  of  13  percent  and  23  percent  in  our  juice  brands  Dobriy  and  Rich,  respectively.
Eurasia  and  Africa  also  benefited  from  unit  case  volume  growth  of  21  percent  in  the  Company’s  Middle  East  and  North  Africa
business  unit,  including  a  9  percentage  point  benefit  attributable  to  acquired  volume,  primarily  related  to  our  investments  in
Aujan.  South  Africa  had  unit  case  volume  growth  of  6  percent,  reflecting  our  increased  marketing  initiatives  in  2012  and  the
impact  of  the  volume  decline  reported  in  2011  due  to  unfavorable  weather  conditions  and  higher  pricing.

Unit  case  volume  in  Europe  declined  1  percent,  which  consisted  of  a  2  percent  decline  in  sparkling  beverages  and  minimal  growth
in  still  beverages.  Germany  reported  unit  case  volume  growth  of  1  percent,  reflecting  the  Company’s  strong  commercial  campaigns
such  as  our  2012  Olympic  Games  partnership  and  the  Coca-Cola  Christmas  Truck  Tour,  music-themed  integrated  marketing
campaigns  and  a  continued  focus  on  low-calorie  and  no-calorie  sparkling  beverages.  The  favorable  impact  of  growth  in  Germany
was  more  than  offset  by  volume  declines  in  other  markets.  The  group  reported  a  decline  in  unit  case  volume  of  3  percent  in  the
Northwest  Europe  and  Nordics  business  unit  and  a  volume  decline  of  1  percent  in  the  Iberia  business  unit,  reflecting  the
challenges  of  continued  weak  consumer  confidence,  adverse  weather  and  aggressive  competitive  pricing.

In  Latin  America,  unit  case  volume  increased  5  percent,  which  consisted  of  3  percent  growth  in  sparkling  beverages  and
12  percent  growth  in  still  beverages.  The  growth  reported  across  Latin  America  was  driven  by  continued  investments  in  our
brands,  strong  activation  of  holiday  programming,  and  a  continued  focus  on  a  differentiated  occasion-based  package,  price  and
channel  strategy.  The  group’s  growth  in  sparkling  beverages  was  led  by  3  percent  growth  in  brand  Coca-Cola,  6  percent  growth  in
Trademark  Fanta  and  5  percent  growth  in  Trademark  Sprite.  Still  beverage  growth  in  Latin  America  reflected  34  percent  growth  in
teas  as  a  result  of  the  newly  launched  Fuze  Tea,  28  percent  growth  in  sports  drinks,  9  percent  growth  in  packaged  water  and
12  percent  growth  in  juices  and  juice  drinks.  Brazil  reported  unit  case  volume  growth  of  6  percent,  which  consisted  of  3  percent
growth  in  brand  Coca-Cola,  11  percent  growth  in  Trademark  Fanta  and  16  percent  growth  in  still  beverages.  Latin  America  also
benefited  from  unit  case  volume  growth  of  4  percent  in  Mexico  and  7  percent  growth  in  Argentina.

Unit  case  volume  in  North  America  increased  2  percent,  led  by  growth  of  8  percent  in  still  beverages.  Still  beverage  growth  in
North  America  included  16  percent  growth  in  teas,  12  percent  growth  in  sports  drinks,  9  percent  growth  in  packaged  water  and
2  percent  growth  in  juices  and  juice  drinks.  The  group  reported  11  percent  growth  in  Trademark  Powerade,  reflecting  the  benefit
of  a  strong  2012  Olympic  Games  activation.  Growth  in  teas  included  the  continued  strong  growth  of  Gold  Peak,  and  the  group’s
juices  and  juice  drinks  benefited  from  7  percent  growth  in  Trademark  Simply.  Dasani  had  unit  case  volume  growth  of  10  percent
and  maintained  its  premium  pricing  position,  supported  by  our  PET  packaging.  The  group’s  growth  in  still  beverages was  partially
offset  by  a  volume  decline  of  1  percent  in  sparkling  beverages.  Although  overall  sparkling  beverage  volume  declined  in  North
America,  the  group  benefited  from  growth  in  Coca-Cola  Zero  and  Trademark  Fanta  of  7  percent  and  6  percent,  respectively.

In  Pacific,  unit  case  volume  increased  7  percent,  which  consisted  of  5  percent  growth  in  sparkling  beverages  and  9  percent  growth
in  still  beverages.  The  group’s  volume  results  included  4  percent  growth  in  China,  despite  the  impact  of  an  economic  slowdown  in
the  country,  extremely  wet  weather  in  July  and  August  and  the  shift  in  timing  of  the  2013  Chinese  New  Year.  Sparkling  beverage
growth  in  China  was  led  by  growth  of  21  percent  in  Trademark  Fanta.  Still  beverage  growth  in  China  was  primarily  due  to  volume
growth  in  packaged  water.  Japan’s  unit  case  volume  increased  2  percent,  which  included  a  3  percent  increase  in  still  beverages,
partially  offset  by  a  2  percent  decline  in  sparkling  beverages.  Still  beverages  in  Japan  benefited  primarily  from  growth  in  the
Company’s  ready-to-drink  tea  and  coffee  categories.  In  addition,  India  reported  16  percent  unit  case  volume  growth,  reflecting the
impact  of  strong  integrated  marketing  campaigns,  and  primarily  consisted  of  33  percent  growth  in  brand  Coca-Cola,  20  percent
growth  in  Trademark  Sprite,  13  percent  growth  in  Trademark  Thums  Up  and  26  percent  growth  in  our  Maaza  juice  drink  brand.
The  Pacific  group  also  benefited  from  unit  case  volume  growth  of  22  percent  in  Thailand,  20  percent  in  South  Korea  and
5  percent  in  the  Philippines.

46

Unit  case  volume  for  Bottling  Investments  increased  10  percent.  The  group  had  growth  in  key  markets  where  we  own  or  otherwise
consolidate  bottling  operations,  including  unit  case  volume  growth  of  4  percent  in  China,  16  percent  in  India,  5  percent  in  the
Philippines  and  1  percent  in  Germany.  The  Company’s  consolidated  bottling  operations  accounted  for  34  percent,  65  percent,
100  percent  and  100  percent  of  the  unit  case  volume  in  China,  India,  the  Philippines  and  Germany,  respectively.  The  group’s
volume  growth  included  a  benefit  of  3  percentage  points  attributable  to  the  acquisition  of  bottling  operations  in  Vietnam,
Cambodia  and  Guatemala  during  the  year  ended  December  31,  2012.

Concentrate  Sales  Volume

In  2013,  concentrate  sales  volume  and  unit  case  volume  both  grew  2  percent  compared  to  2012.  Likewise,  in  2012,  concentrate
sales  volume  and  unit  case  volume  both  grew  4  percent  compared  to  2011.  The  differences  between  concentrate  sales  volume  and
unit  case  volume  growth  rates  for  individual  operating  segments  in  2013  and  2012  were  primarily  due  to  the  timing  of  concentrate
shipments  and  the  impact  of  unit  case  volume  from  certain  joint  ventures  in  which  the  Company  has  an  equity  interest,  but  to
which  the  Company  does  not  sell  concentrates,  syrups,  beverage  bases  or  powders.

Analysis  of  Consolidated  Statements  of  Income

Year  Ended  December  31,

(In  millions  except  percentages  and  per  share  data)
NET  OPERATING  REVENUES
Cost  of  goods  sold

GROSS  PROFIT
GROSS  PROFIT  MARGIN
Selling,  general  and  administrative  expenses
Other  operating  charges

OPERATING  INCOME
OPERATING MARGIN
Interest  income
Interest  expense
Equity  income  (loss)  —  net
Other  income  (loss)  —  net

INCOME  BEFORE  INCOME  TAXES
Income  taxes
Effective  tax  rate

CONSOLIDATED  NET  INCOME
Less:  Net  income  attributable  to  noncontrolling  interests

NET  INCOME  ATTRIBUTABLE  TO  SHAREOWNERS  OF

THE  COCA-COLA  COMPANY

BASIC  NET  INCOME  PER  SHARE1
DILUTED  NET  INCOME  PER  SHARE1

* Calculation  is  not  meaningful.

2013

2012

2011

2013  vs.  2012

2012  vs.  2011

Percent  Change

$ 46,854
18,421

$ 48,017
19,053

$ 46,542
18,215

(2)%
(3)

28,433

28,964

28,327

60.7%

60.3%

60.9%

17,310
895

10,228

17,738
447

10,779

17,422
732

10,173

21.8%
534
463
602
576

22.4%
471
397
819
137

21.9%
483
417
690
529

11,477
2,851

11,809
2,723

11,458
2,812

24.8%

23.1%

24.5%

8,626
42

9,086
67

8,646
62

(2)

(2)
*

(5)

13
17
(27)
*

(3)
5

(5)
(38)

$

$
$

8,584

1.94
1.90

$

$
$

9,019

2.00
1.97

$

$
$

8,584

1.88
1.85

(5)%

(3)%
(4)%

3%
5

2

2
*

6

(2)
(5)
19
*

3
(3)

5
8

5%

6%
6%

1 Calculated  based  on  net  income  attributable  to  shareowners  of  The  Coca-Cola  Company.

47

Net  Operating  Revenues

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

The  Company’s  net  operating  revenues  decreased  $1,163  million,  or  2  percent.

The  following  table  illustrates,  on  a  percentage  basis,  the  estimated  impact  of  key  factors  resulting  in  the  increase  (decrease)  in
net  operating  revenues  for  each  of  our  operating  segments:

Consolidated

Eurasia  &  Africa
Europe
Latin America
North America
Pacific
Bottling Investments
Corporate

* Calculation  is  not  meaningful.

Percent  Change  2013  vs.  2012

Volume1

Structural
Changes

Price,  Product  &
Geographic  Mix

Currency
Fluctuations

Total

2%

7%
(1)
1
—
5
4
*

(3)%

—%
—
(1)
(1)
(2)
(18)
*

1%

2%
5
10
1
(4)
1
*

(2)% (2)%

(7)%
—
(8)
—
(6)
(1)
*

2%
4
2
—
(7)
(14)
*

1 Represents  the  percent  change  in  net  operating  revenues  attributable  to  the  increase  (decrease)  in  concentrate  sales  volume  for  our  geographic

operating  segments  (expressed  in  equivalent  unit  cases)  after  considering  the  impact  of  structural  changes.  For  our  Bottling  Investments  operating
segment,  this  represents  the  percent  change  in  net  operating  revenues  attributable  to  the  increase  (decrease)  in  unit  case  volume  after  considering
the  impact  of  structural  changes.  Our  Bottling  Investments  operating  segment  data  reflects  unit  case  volume  growth  for  consolidated  bottlers  only.
Refer  to  the  heading  ‘‘Beverage  Volume’’  above.

Refer  to  the  heading  ‘‘Beverage  Volume’’  above  for  additional  information  related  to  changes  in  our  unit  case  and  concentrate
sales  volumes.

Refer  to  the  heading  ‘‘Structural  Changes,  Acquired  Brands  and  New  License  Agreements’’  above  for  additional  information
related  to  the  structural  changes.

Price,  product  and  geographic  mix  had  a  favorable  1  percent  impact  on  our  consolidated  net  operating  revenues.  Price,  product
and  geographic  mix  was  impacted  by  a  variety  of  factors  and  events  including,  but  not  limited  to,  the  following:

(cid:127) Our  consolidated  results  were  unfavorably  impacted  by  geographic  mix  as  a  result  of  growth  in  our  emerging  and

developing  markets  exceeding  growth  in  our  developed  markets.  The  revenue  per  unit  sold  in  our  emerging  markets  is
generally  less  than  in  developed  markets;

(cid:127) Eurasia  and  Africa  was  favorably  impacted  as  a  result  of  price  increases  in  a  number  of  key  markets  partially  offset  by

unfavorable  geographic  mix;

(cid:127) Europe  was  favorably  impacted  by  the  result  of  consolidating  the  juice  and  smoothie  business  of  Fresh  Trading  Ltd.

(‘‘innocent’’)  as  well  as  price  increases  in  certain  markets;

(cid:127) Latin  America  was  favorably  impacted  as  a  result  of  pricing  in  all  of  our  business  units  as  well  as  inflationary  environments

in  certain  markets;  and

(cid:127) Pacific  was  unfavorably  impacted  by  geographic  mix  as  well  as  shifts  in  product  and  package  mix  within  individual  markets.

The  unfavorable  impact  of  foreign  currency  fluctuations  decreased  our  consolidated  net  operating  revenues  by  2  percent.  The
unfavorable  impact  of  changes  in  foreign  currency  exchange  rates  was  primarily  due  to  a  stronger  U.S.  dollar  compared  to  certain
other  foreign  currencies,  including  the  South  African  rand,  British  pound,  Brazilian  real,  Australian  dollar  and  Japanese  yen,
which  impacted  the  Eurasia  and  Africa,  Europe,  Latin  America,  Pacific  and  Bottling  Investments  operating  segments.  The
unfavorable  impact  of  a  stronger  U.S.  dollar  compared  to  the  currencies  listed  above  was  partially  offset  by  the  impact  of  a
weaker  U.S.  dollar  compared  to  certain  other  foreign  currencies,  including  the  euro  and  Mexican  peso,  which  had  a  favorable
impact  on  our  Europe,  Latin  America  and  Bottling  Investments  operating  segments.  Refer  to  the  heading  ‘‘Liquidity,  Capital
Resources  and  Financial  Position  —  Foreign  Exchange’’  below.

48

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

The  Company’s  net  operating  revenues  increased  $1,475  million,  or  3  percent.

The  following  table  illustrates,  on  a  percentage  basis,  the  estimated  impact  of  key  factors  resulting  in  the  increase  (decrease)  in
net  operating  revenues  for  each  of  our  operating  segments:

Consolidated

Eurasia  &  Africa
Europe
Latin America
North  America
Pacific
Bottling Investments
Corporate

* Calculation  is  not  meaningful.

Percent  Change  2012  vs.  2011

Volume1

Structural
Changes

Price,  Product  &
Geographic  Mix

Currency
Fluctuations

Total

4%

9%
(2)
5
2
5
6
*

1%

—%
—
(1)
1
—
3
*

1%

4%

—
7
2
(1)
1
*

(3)%

(9)%
(4)
(8)
—
—
(6)
*

3%

4%
(6)
3
5
4
4
*

1 Represents  the  percent  change  in  net  operating  revenues  attributable  to  the  increase  (decrease)  in  concentrate  sales  volume  for  our  geographic

operating  segments  (expressed  in  equivalent  unit  cases)  after  considering  the  impact  of  structural  changes.  For  our  Bottling  Investments  operating
segment,  this  represents  the  percent  change  in  net  operating  revenues  attributable  to  the  increase  (decrease)  in  unit  case  volume  after  considering
the  impact  of  structural  changes.  Our  Bottling  Investments  operating  segment  data  reflects  unit  case  volume  growth  for  consolidated  bottlers  only.
Refer  to  the  heading  ‘‘Beverage  Volume’’  above.

Refer  to  the  heading  ‘‘Beverage  Volume’’  above  for  additional  information  related  to  changes  in  our  unit  case  and  concentrate
sales  volumes.

Refer  to  the  heading  ‘‘Structural  Changes,  Acquired  Brands  and  New  License  Agreements’’  above  for  additional  information
related  to  the  structural  changes.

Price,  product  and  geographic  mix  had  a  favorable  1  percent  impact  on  our  consolidated  net  operating  revenues.  Price,  product
and  geographic  mix  was  impacted  by  a  variety  of  factors  and  events  including,  but  not  limited  to,  the  following:

(cid:127) Our  consolidated  results  were  unfavorably  impacted  by  geographic  mix  as  a  result  of  growth  in  our  emerging  and

developing  markets  which  are  recovering  from  the  global  recession  at  a  quicker  pace  than  our  developed  markets.  The
revenue  per  unit  sold  in  our  emerging  markets  is  generally  less  than  in  developed  markets;

(cid:127) Eurasia  and  Africa  was  favorably  impacted  by  price  mix  as  a  result  of  pricing  increases  in  a  number  of  key  markets  as  well

as  improved  product  mix;

(cid:127) Latin  America  was  favorably  impacted  as  a  result  of  price  increases  across  a  number  of  our  key  markets;  and

(cid:127) North  America  was  favorably  impacted  as  a  result  of  price  increases,  including  positive  pricing  for  sparkling  beverages.

The  unfavorable  impact  of  foreign  currency  fluctuations  decreased  our  consolidated  net  operating  revenues  by  3  percent.  The
unfavorable  impact  of  changes  in  foreign  currency  exchange  rates  was  primarily  due  to  a  stronger  U.S.  dollar  compared  to  certain
foreign  currencies,  including  the  South  African  rand,  British  pound,  euro,  Brazilian  real,  Mexican  peso,  and  Australian  dollar,
which  impacted  the  Eurasia  and  Africa,  Europe,  Latin  America,  Pacific  and  Bottling  Investments  operating  segments.  The
unfavorable  impact  of  a  stronger  U.S.  dollar  compared  to  the  currencies  listed  above  was  partially  offset  by  the  impact  of  a
weaker  U.S.  dollar  compared  to  certain  other  foreign  currencies,  including  the  Japanese  yen,  which  had  a  favorable  impact  on  our
Pacific  operating  segment.  Refer  to  the  heading  ‘‘Liquidity,  Capital  Resources  and  Financial  Position  —  Foreign  Exchange’’  below.

49

Net  Operating  Revenues  by  Operating  Segment

Information  about  our  net  operating  revenues  by  operating  segment  as  a  percentage  of  Company  net  operating  revenues  is  as
follows:

Year  Ended  December  31,

Eurasia  &  Africa
Europe
Latin  America
North  America
Pacific
Bottling  Investments
Corporate

2013

2012

2011

5.9%
9.9
10.1
46.1
11.5
16.2
0.3

5.6%
9.3
9.5
45.1
11.9
18.3
0.3

5.6%
10.3
9.4
44.2
11.9
18.3
0.3

100.0% 100.0% 100.0%

The  percentage  contribution  of  each  operating  segment  fluctuates  over  time  due  to  net  operating  revenues  in  certain  operating
segments  growing  at  a  faster  rate  compared  to  other  operating  segments.  Net  operating  revenue  growth  rates  are  impacted  by
sales  volume,  structural  changes,  price  and  product/geographic  mix,  and  foreign  currency  fluctuations.  The  size  and  timing  of
structural  changes  are  not  consistent  from  period  to  period.  As  a  result,  anticipating  the  impact  of  such  events  on  future  net
operating  revenues,  and  other  financial  statement  line  items,  usually  is  not  possible.  We  expect  structural  changes  to  have  an
impact  on  our  consolidated  financial  statements  in  future  periods.

Gross  Profit  Margin

As  a  result  of  our  finished  goods  operations,  which  are  primarily  included  in  our  North  America  and  Bottling  Investments
operating  segments,  the  following  inputs  represent  a  substantial  portion  of  the  Company’s  total  cost  of  goods  sold:  (1)  sweeteners,
(2)  metals,  (3)  juices  and  (4)  PET.  The  Company  increased  our  hedging  activities  related  to  certain  commodities  in  order  to
mitigate  a  portion  of  the  price  risk  associated  with  forecasted  purchases.  Many  of  the  derivative  financial  instruments  used  by  the
Company  to  mitigate  the  risk  associated  with  these  commodity  exposures,  including  any  related  foreign  currency  exposure,  do  not
qualify  for  hedge  accounting.  As  a  result,  the  changes  in  fair  value  of  these  derivative  instruments  have  been,  and  will  continue  to
be,  included  as  a  component  of  net  income  in  each  reporting  period.  The  Company  recorded  losses  of  $120  million,  $110  million
and  $54  million  during  the  years  ended  December  31,  2013,  2012  and  2011,  respectively,  in  the  line  item  cost  of  goods  sold  in  our
consolidated  statements  of  income.  Refer  to  Note  5  of  Notes  to  Consolidated  Financial  Statements.  We  do  not  currently  expect
changes  in  commodity  costs  to  have  a  significant  impact  on  our  2014  gross  profit  margin  as  compared  to  2013.

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

Our  gross  profit  margin  increased  to  60.7  percent  in  2013  from  60.3  percent  in  2012.  The  increase  is  partially  due  to  the
deconsolidation  of  our  Philippine  bottling  operations  in  January  2013  and  the  deconsolidation  of  our  Brazilian  bottling  operations
in  July  2013.  Refer  to  the  heading  ‘‘Structural  Changes,  Acquired  Brands  and  New  License  Agreements’’  above  for  additional
information  regarding  the  impact  of  the  deconsolidation  of  our  Philippine  and  Brazilian  bottling  operations.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

Our  gross  profit  margin  decreased  to  60.3  percent  in  2012  from  60.9  percent  in  2011.  This  decrease  reflected  the  unfavorable
impact  of  continued  increases  in  commodity  costs  during  2012  as  well  as  temporary  shifts  in  channel  and  package  mix  across
markets  as  a  result  of  the  impact  of  global  economic  conditions  on  consumers.  In  addition,  our  gross  profit  margin  was
unfavorably  impacted  as  a  result  of  ongoing  fluctuations  in  foreign  currency  exchange  rates  and  the  impact  of  our  acquisition  of
Great  Plains  in  North  America  as  well  as  our  acquisition  of  bottling  operations  in  Vietnam,  Cambodia  and  Guatemala.  The
impact  of  these  items  was  partially  offset  by  favorable  geographic  mix  as  well  as  price  increases  in  many  of  our  key  markets.

The  cost  to  purchase  the  inputs  listed  above  continued  to  increase  in  2012  when  compared  to  2011,  and  as  a  result  the  Company
incurred  incremental  costs  of  $225  million  related  to  these  inputs  during  2012.  Refer  to  Note  5  of  Notes  to  Consolidated  Financial
Statements  for  additional  information  regarding  our  commodity  hedging  activity.

50

The  favorable  geographic  mix  was  primarily  due  to  many  of  our  emerging  markets  recovering  from  the  global  recession  at  a
quicker  pace  than  our  developed  markets.  Although  this  shift  in  geographic  mix  has  a  negative  impact  on  net  operating  revenues,
it  generally  has  a  favorable  impact  on  our  gross  profit  margin  due  to  the  correlated  impact  it  has  on  our  product  mix.  The  product
mix  in  the  majority  of  our  emerging  and  developing  markets  is  more  heavily  skewed  toward  our  sparkling  beverage  products,
which  generally  yield  a  higher  gross  profit  margin  compared  to  our  still  beverages  and  finished  products.  Refer  to  the  heading
‘‘Net  Operating  Revenues’’  above.

Selling,  General  and  Administrative  Expenses

The  following  table  sets  forth  the  significant  components  of  selling,  general  and  administrative  expenses  (in  millions):

Year  Ended  December  31,

Stock-based  compensation  expense
Advertising  expenses
Bottling  and  distribution  expenses
Other  operating  expenses

Selling,  general  and  administrative  expenses

$

2013

227
3,266
8,510
5,307

$

2012

259
3,342
8,905
5,232

$

2011

354
3,256
8,502
5,310

$ 17,310

$ 17,738

$ 17,422

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

Selling,  general  and  administrative  expenses  decreased  $428  million,  or  2  percent.  Foreign  currency  fluctuations  decreased  selling,
general  and  administrative  expenses  by  1  percent.  The  decrease  in  stock-based  compensation  was  primarily  due  to  reversals  in
2013  of  previously  recognized  expenses  related  to  the  Company’s  long-term  incentive  compensation  programs.  As  a  result  of  the
Company’s  revised  outlook,  including  the  unfavorable  impact  foreign  currency  fluctuations  are  projected  to  have  on  certain
performance  periods,  the  Company  lowered  the  estimated  payouts  associated  with  these  periods.  Advertising  expenses  were
impacted  by  shifts  in  our  marketing  and  media  spend  strategies,  primarily  due  to  spending  more  marketing  dollars  toward  in-store
activations,  loyalty  points  programs  and  point-of-sale  marketing.  Many  of  these  strategies  impact  net  operating  revenues  instead of
marketing  expenses.  The  decrease  in  bottling  and  distribution  expenses  includes  the  impact  of  the  Company’s  sale  of  a  majority
interest  in  our  previously  consolidated  Philippine  bottling  operations  to  Coca-Cola  FEMSA  in  January  2013  and  the
deconsolidation  of  our  Brazilian  bottling  operations  as  a  result  of  their  combination  with  an  independent  bottling  partner  in  July
2013,  partially  offset  by  the  impact  of  our  acquisition  of  bottling  operations  in  Vietnam,  Cambodia,  Guatemala  and  the  United
States  in  2012.

In  2014,  our  pension  expense  is  expected  to  decrease  by  approximately  $165  million  compared  to  2013.  The  anticipated  decrease  is
primarily  due  to  an  increase  in  the  weighted-average  discount  rate  used  to  calculate  the  Company’s  benefit  obligation,  favorable
asset  performance  during  2013  and  the  approximately  $175  million  of  contributions  expected  to  be  made  by  the  Company  to  our
international  plans.  Refer  to  the  heading  ‘‘Liquidity,  Capital  Resources  and  Financial  Position’’  below  for  information  related  to
these  contributions.  Refer  to  the  heading  ‘‘Critical  Accounting  Policies  and  Estimates  —  Pension  Plan  Valuations’’  above  and
Note  13  of  Notes  to  Consolidated  Financial  Statements  for  additional  information  related  to  the  discount  rates  used  by  the
Company.

As  of  December  31,  2013,  we  had  $416  million  of  total  unrecognized  compensation  cost  related  to  nonvested  share-based
compensation  arrangements  granted  under  our  plans.  This  cost  is  expected  to  be  recognized  over  a  weighted-average  period  of
1.8  years  as  stock-based  compensation  expense.  This  expected  cost  does  not  include  the  impact  of  any  future  stock-based
compensation  awards.  Refer  to  Note  12  of  Notes  to  Consolidated  Financial  Statements.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

Selling,  general  and  administrative  expenses  increased  $316  million,  or  2  percent.  Foreign  currency  fluctuations  decreased  selling,
general  and  administrative  expenses  by  3  percent.  The  decrease  in  stock-based  compensation  expense  in  2012  was  primarily  due  to
the  reversal  of  previously  recognized  expenses  related  to  the  Company’s  long-term  incentive  compensation  programs.  As  a  result
of  the  Company’s  revised  outlook  of  the  unfavorable  impact  foreign  currency  fluctuations  are  projected  to  have  on  certain
performance  periods,  the  Company  lowered  the  estimated  payouts  associated  with  these  periods.  Advertising  expenses  increased
during  the  year  and  reflect  the  Company’s  continued  investment  in  the  health  and  strength  of  our  brands  and  building  market
execution  capabilities  while  simultaneously  capturing  incremental  marketing  efficiencies.  The  increase  in  bottling  and  distribution
expenses  includes  the  full  year  impact  of  the  Company’s  acquisition  of  Great  Plains  in  December  2011  as  well  as  our  acquisition
of  bottling  operations  in  Vietnam,  Cambodia  and  Guatemala  during  2012.  Other  operating  expenses  decreased  during  the  year,
partially  reflecting  the  impact  of  the  Company’s  productivity  and  integration  initiatives.

51

Other  Operating  Charges

Other  operating  charges  incurred  by  operating  segment  were  as  follows  (in  millions):

Year  Ended  December  31,

Eurasia  &  Africa
Europe
Latin  America
North  America
Pacific
Bottling  Investments
Corporate

Total

2013

2012

2011

$

2
57
—
277
47
194
318

$ — $
(3)
—
255
1
164
30

12
25
4
374
54
89
174

$ 895

$ 447

$ 732

In  2013,  the  Company  incurred  other  operating  charges  of  $895  million,  which  primarily  consisted  of  $494  million  associated  with
the  Company’s  productivity  and  reinvestment  program;  $195  million  due  to  the  impairment  of  certain  intangible  assets;
$188  million  due  to  the  Company’s  other  productivity,  integration  and  restructuring  initiatives;  and  $22  million  due  to  charges
associated  with  certain  of  the  Company’s  fixed  assets.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial  Statements  for  further
information  on  the  impairment  charges.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial  Statements  and  see  below  for
further  information  on  the  Company’s  productivity  and  reinvestment  program,  as  well  as  the  Company’s  other  productivity,
integration  and  restructuring  initiatives.  Refer  to  Note  19  of  Notes  to  Consolidated  Financial  Statements  for  the  impact  these
charges  had  on  our  operating  segments.

In  2012,  the  Company  incurred  other  operating  charges  of  $447  million,  which  primarily  consisted  of  $270  million  associated  with
the  Company’s  productivity  and  reinvestment  program;  $163  million  related  to  the  Company’s  other  restructuring  and  integration
initiatives;  $20  million  due  to  changes  in  the  Company’s  ready-to-drink  tea  strategy  as  a  result  of  our  U.S.  license  agreement with
Nestl´e  terminating  at  the  end  of  2012;  and  $8  million  due  to  costs  associated  with  the  Company  detecting  carbendazim  in  orange
juice  imported  from  Brazil  for  distribution  in  the  United  States.  These  charges  were  partially  offset  by  reversals  of  $10  million
associated  with  the  refinement  of  previously  established  accruals  related  to  the  Company’s  2008–2011  productivity  initiatives, as
well  as  reversals  of  $6  million  associated  with  the  refinement  of  previously  established  accruals  related  to  the  Company’s
integration  of  CCE’s  former  North  America  business.  Refer  to  Note  19  of  Notes  to  Consolidated  Financial  Statements  for  the
impact  these  charges  had  on  our  operating  segments.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial  Statements  and  see
below  for  additional  information  on  the  Company’s  productivity,  integration  and  restructuring  initiatives.

In  2011,  the  Company  incurred  other  operating  charges  of  $732  million,  which  primarily  consisted  of  $633  million  associated  with
the  Company’s  productivity,  integration  and  restructuring  initiatives;  $50  million  related  to  the  weather-related  events  in  Japan;
$35  million  of  costs  associated  with  the  merger  of  Embotelladoras  Arca,  S.A.B.  de  C.V.  (‘‘Arca’’)  and  Grupo  Continental  S.A.B.
(‘‘Contal’’);  and  $10  million  associated  with  the  floods  in  Thailand  that  impacted  the  Company’s  supply  chain  operations  in  the
region.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial  Statements  for  additional  information  on  our  productivity,  integration
and  restructuring  initiatives.  Refer  Note  17  of  Notes  to  Consolidated  Financial  Statements  for  the  discussion  of  the  Japan  events
and  merger  of  Arca  and  Contal.  Refer  to  Note  19  of  Notes  to  Consolidated  Financial  Statements  for  the  impact  these  charges  had
on  our  operating  segments.

Productivity  and  Reinvestment  Program

In  February  2012,  the  Company  announced  a  four-year  productivity  and  reinvestment  program.  This  program  will  further  enable
our  efforts  to  strengthen  our  brands  and  reinvest  our  resources  to  drive  long-term  profitable  growth.  The  first  component  of  this
program  is  a  global  productivity  initiative  that  will  target  annualized  savings  of  $350  million  to  $400  million.  This  initiative  will  be
focused  on  four  primary  areas:  global  supply  chain  optimization;  global  marketing  and  innovation  effectiveness;  operating  expense
leverage  and  operational  excellence;  and  data  and  information  technology  systems  standardization.  The  second  component  of  our
productivity  and  reinvestment  program  involves  beginning  a  new  integration  initiative  in  North  America  related  to  our  acquisition
of  CCE’s  former  North  America  business.  The  Company  has  identified  incremental  synergies,  primarily  in  the  area  of  our  North
American  product  supply  operations,  which  will  better  enable  us  to  service  our  customers  and  consumers.  We  believe  these  efforts
will  create  annualized  savings  of  $200  million  to  $250  million.

52

As  a  combined  productivity  and  reinvestment  program,  the  Company  anticipates  generating  annualized  savings  of  $550  million  to
$650  million.  The  savings  generated  by  this  program  will  be  reinvested  in  brand-building  initiatives.  Refer  to  Note  18  of  Notes  to
Consolidated  Financial  Statements.

In  February  2014,  the  Company  announced  that  we  are  expanding  our  productivity  and  reinvestment  program  to  drive  an
incremental  $1  billion  in  productivity  by  2016  that  will  primarily  be  redirected  into  increased  media  investments.  Our
incremental  productivity  goal  consists  of  two  relatively  equal  components.  First,  expanded  savings  through  global  supply  chain
optimization,  data  and  information  technology  system  standardization,  and  resource  and  cost  reallocation.  These  savings  will  be
reinvested  in  global  brand  building  initiatives,  with  an  emphasis  on  increased  media  spending.  Second,  we  will  be  increasing  the
effectiveness  of  our  marketing  investments  by  transforming  our  marketing  and  commercial  model  to  redeploy  resources  into  more
consumer-facing  marketing  investments  to  accelerate  growth.

Productivity  Initiatives

During  2011,  the  Company  successfully  completed  our  four-year  global  productivity  program  and  exceeded  our  target  of  providing
$500  million  in  annualized  savings  from  these  initiatives.  These  savings  have  provided  the  Company  additional  flexibility  to  invest
for  growth.  The  Company  generated  these  savings  in  a  number  of  areas,  including  aggressively  managing  operating  expenses
supported  by  lean  techniques,  redesigning  key  processes  to  drive  standardization  and  effectiveness,  better  leveraging  our  size and
scale,  and  driving  savings  in  indirect  costs  through  the  implementation  of  a  ‘‘procure-to-pay’’  program.  In  realizing  these  savings,
the  Company  incurred  total  costs  of  $496  million  related  to  these  productivity  initiatives  since  they  commenced  during  the  first
quarter  of  2008.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial  Statements.

Integration  of  CCE’s  Former  North  America  Business

In  2010,  we  acquired  CCE’s  former  North  America  business  and  began  an  integration  initiative  to  develop,  design  and  implement
our  revised  operating  framework.  In  2011,  we  completed  this  program.  The  Company  incurred  total  pretax  expenses  of
$486  million  related  to  this  initiative  since  the  plan  commenced,  and  we  realized  nearly  all  of  the  $350  million  in  annualized
savings  by  the  end  of  2011.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial  Statements.

Integration  of  Our  German  Bottling  and  Distribution  Operations

The  Company’s  integration  initiatives  include  costs  related  to  the  integration  of  18  German  bottling  and  distribution  operations
acquired  in  2007.  The  expenses  recorded  in  connection  with  these  integration  activities  have  been  primarily  due  to  involuntary
terminations.  The  Company  began  these  integration  initiatives  in  2008  and  has  incurred  total  pretax  expenses  of  $627  million  since
they  commenced.  The  Company  is  currently  reviewing  other  restructuring  opportunities  within  the  German  bottling  and
distribution  operations,  which  if  implemented  will  result  in  additional  charges  in  future  periods.  However,  as  of  December  31,
2013,  the  Company  had  not  finalized  any  additional  restructuring  plans.  The  Company  does  anticipate  incurring  additional
integration  costs  related  to  information  technology  and  other  initiatives.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial
Statements.

53

Operating  Income  and  Operating  Margin

Information  about  our  operating  income  contribution  by  operating  segment  on  a  percentage  basis  is  as  follows:

Year  Ended  December  31,

Eurasia  &  Africa
Europe
Latin  America
North  America
Pacific
Bottling  Investments
Corporate

Total

Information  about  our  operating  margin  on  a  consolidated  basis  and  by  operating  segment  is  as  follows:

Year  Ended  December  31,

Consolidated

Eurasia  &  Africa
Europe
Latin  America
North  America
Pacific
Bottling  Investments
Corporate

* Calculation  is  not  meaningful.

2013

2012

2011

10.6%
28.0
28.4
23.8
24.2
1.1
(16.1)

10.0%
27.5
26.7
24.1
23.3
1.3
(12.9)

9.8%
30.4
27.7
22.8
22.0
2.2
(14.9)

100.0% 100.0% 100.0%

2013

2012

2011

21.8%

39.3%
61.5
61.3
11.3
46.1
1.5
*

22.4% 21.9%

40.0% 38.7%
66.1
63.1
12.0
44.3
1.6
*

64.7
63.9
11.3
40.3
2.6
*

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

In  2013,  foreign  currency  exchange  rates  unfavorably  impacted  consolidated  operating  income  by  4  percent.  The  unfavorable
impact  of  changes  in  foreign  currency  exchange  rates  was  primarily  due  to  a  stronger  U.S.  dollar  compared  to  certain  other
foreign  currencies,  including  the  South  African  rand,  British  pound,  Brazilian  real,  Australian  dollar  and  Japanese  yen,  which
impacted  the  Eurasia  and  Africa,  Europe,  Latin  America,  Pacific  and  Bottling  Investments  operating  segments.  The  unfavorable
impact  of  a  stronger  U.S.  dollar  compared  to  the  currencies  listed  above  was  partially  offset  by  the  impact  of  a  weaker  U.S.  dollar
compared  to  certain  other  foreign  currencies,  including  the  euro  and  Mexican  peso,  which  had  a  favorable  impact  on  our  Europe,
Latin  America  and  Bottling  Investments  operating  segments.  Refer  to  the  heading  ‘‘Liquidity,  Capital  Resources  and  Financial
Position  —  Foreign  Exchange’’  below.

Operating  income  for  Eurasia  and  Africa  for  the  years  ended  December  31,  2013  and  2012  was  $1,087  million  and  $1,078  million,
respectively.  In  2013,  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  8  percent.
The  segment’s  operating  income  was  also  favorably  impacted  by  volume  and  revenue  growth  during  2013,  partially  offset  by
continued  investments  in  our  brands  and  increased  operating  expenses.

Operating  income  for  Europe  for  the  years  ended  December  31,  2013  and  2012  was  $2,859  million  and  $2,960  million,
respectively.  In  2013,  operating  income  was  minimally  impacted  by  fluctuations  in  foreign  currency  exchange  rates.  Operating
margin  was  unfavorably  impacted  by  higher  cost  of  goods  sold  and  higher  operating  expenses  due  to  the  consolidation  of  the
innocent  branded  juice  and  smoothie  business.  Generally,  bottling  and  finished  product  operations  have  higher  net  operating
revenues  but  lower  operating  margins  when  compared  to  concentrate  and  syrup  operations.  During  2013,  operating  income  was
reduced  by  $57  million  due  to  charges  related  to  the  Company’s  productivity  and  reinvestment  program.

54

Operating  income  for  the  Latin  America  segment  for  the  years  ended  December  31,  2013  and  2012  was  $2,908  million  and
$2,879  million,  respectively.  In  2013,  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates
by  10  percent.  Operating  income  for  the  segment  was  also  impacted  by  favorable  pricing  across  all  of  the  business  units  and
volume  growth  in  the  Latin  Center  and  South  Latin  business  units,  partially  offset  by  continued  investments  in  the  brands,
including  investments  related  to  the  2014  FIFA  World  CupTM.

North  America’s  operating  income  for  the  years  ended  December  31,  2013  and  2012  was  $2,432  million  and  $2,597  million,
respectively.  In  both  2013  and  2012,  operating  income  was  minimally  impacted  by  fluctuations  in  foreign  currency  exchange  rates.
The  decrease  in  operating  income  and  operating  margin  was  primarily  due  to  unfavorable  product  and  package  mix.  North
America’s  operating  income  was  also  reduced  by  $282  million  due  to  charges  related  to  the  Company’s  productivity  and
reinvestment  program,  as  compared  to  $227  million  of  similar  charges  in  2012.

Operating  income  in  Pacific  for  the  years  ended  December  31,  2013  and  2012  was  $2,478  million  and  $2,516  million,  respectively.
In  2013,  the  segment’s  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  2  percent,
charges  of  $25  million  related  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring  initiatives,  as
compared  to  $2  million  of  similar  charges  in  2012.

Our  Bottling  Investments  segment’s  operating  income  for  the  years  ended  December  31,  2013  and  2012  was  $115  million  and
$140  million,  respectively.  In  2013,  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates
by  8  percent.  Operating  income  was  also  reduced  due  to  the  deconsolidation  of  our  Philippine  and  Brazilian  bottling  operations.
Refer  to  Note  2  of  Notes  to  Consolidated  Financial  Statements.  In  addition,  operating  income  in  2013  was  reduced  by
$194  million  due  to  charges  related  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring
initiatives,  as  compared  to  $164  million  of  related  charges  in  2012.

The  Corporate  segment’s  operating  loss  for  the  years  ended  December  31,  2013  and  2012  was  $1,651  million  and  $1,391  million,
respectively.  Operating  loss  in  2013  included  impairment  charges  of  $195  million  recorded  on  certain  of  the  Company’s  intangible
assets.  Operating  loss  also  included  charges  of  $120  million  related  to  the  Company’s  productivity  and  reinvestment  program  as
well  as  other  restructuring  initiatives,  as  compared  to  similar  charges  of  $33  million  in  2012.  Operating  loss  in  2013  was  favorably
impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  2  percent.

Based  on  spot  rates  as  of  the  beginning  of  February  2014  and  our  hedging  coverage  in  place,  the  Company  expects  currencies  to
have  a  10  percent  unfavorable  impact  on  operating  income  for  the  first  quarter  of  2014  and  a  7  percent  unfavorable  impact  on
operating  income  for  the  full  year  of  2014.  Additionally,  in  January  2014,  in  an  effort  to  control  inflation,  pricing  and  product
shortages,  the  Venezuelan  government  imposed  a  cap  on  profit  margins  earned  by  businesses  in  Venezuela.  We  are  currently
evaluating  the  impact  of  this  law  which,  along  with  further  controls  on  foreign  currency  exchange,  further  devaluation  or  other
actions  by  the  Venezuelan  government,  could  have  an  adverse  impact  on  our  2014  operating  income.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

In  2012,  foreign  currency  exchange  rates  unfavorably  impacted  consolidated  operating  income  by  5  percent.  The  unfavorable
impact  of  changes  in  foreign  currency  exchange  rates  was  primarily  due  to  a  stronger  U.S.  dollar  compared  to  certain  other
foreign  currencies,  including  the  South  African  rand,  British  pound,  euro,  Brazilian  real,  Mexican  peso  and  Australian  dollar,
which  impacted  the  Eurasia  and  Africa,  Europe,  Latin  America,  Pacific  and  Bottling  Investments  operating  segments.  The
unfavorable  impact  of  a  stronger  U.S.  dollar  compared  to  the  currencies  listed  above  was  partially  offset  by  the  impact  of  a
weaker  U.S.  dollar  compared  to  certain  other  foreign  currencies,  including  the  Japanese  yen,  which  had  a  favorable  impact  on  our
Pacific  operating  segment.  Refer  to  the  heading  ‘‘Liquidity,  Capital  Resources  and  Financial  Position  —  Foreign  Exchange’’  below.

Our  2012  consolidated  operating  margin  was  favorably  impacted  by  geographic  mix.  The  favorable  geographic  mix  was  primarily
due  to  many  of  our  emerging  markets  recovering  from  the  global  recession  at  a  quicker  pace  than  our  developed  markets.
Although  this  shift  in  geographic  mix  has  a  negative  impact  on  net  operating  revenues,  it  generally  has  a  favorable  impact  on  our
gross  profit  margin  and  operating  margin  due  to  the  correlated  impact  it  has  on  our  product  mix.  The  product  mix  in  the  majority
of  our  emerging  and  developing  markets  is  more  heavily  skewed  toward  products  in  our  sparkling  beverage  portfolio,  which
generally  yield  a  higher  gross  profit  margin  compared  to  our  still  beverages  and  finished  products.  Consequently,  the  shift  in our
geographic  mix  is  driving  favorable  product  mix  from  a  global  perspective.

55

Operating  income  for  Eurasia  and  Africa  for  the  years  ended  December  31,  2012  and  2011  was  $1,078  million  and  $1,003  million,
respectively.  In  2012,  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  of  10  percent.
The  unfavorable  impact  of  the  fluctuations  in  foreign  currency  exchange  rates  was  offset  by  volume  and  revenue  growth  across  the
operating  segment.

Europe’s  operating  income  for  the  years  ended  December  31,  2012  and  2011  was  $2,960  million  and  $3,090  million,  respectively.
In  2012,  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  4  percent.  Operating
income  also  declined  in  2012  as  a  result  of  lower  sales  volume  and  shifts  in  product,  package  and  channel  mix  across  the  market
due  to  ongoing  macroeconomic  uncertainty  and  weak  consumer  confidence,  partially  offset  by  efficient  expense  management.

Operating  income  in  Latin  America  for  the  years  ended  December  31,  2012  and  2011  was  $2,879  million  and  $2,815  million,
respectively.  In  2012,  operating  income  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  10  percent.
In  spite  of  the  unfavorable  currency  impact,  operating  income  in  Latin  America  increased  in  2012,  reflecting  solid  volume  growth
and  favorable  pricing  across  the  group,  partially  offset  by  continued  investments  in  the  business,  including  some  initial  investments
related  to  the  2014  FIFA  World  CupTM.

North  America’s  operating  income  for  the  years  ended  December  31,  2012  and  2011  was  $2,597  million  and  $2,319  million,
respectively.  Operating  income  in  2012  was  minimally  impacted  by  fluctuations  in  foreign  currency  exchange  rates  and  increased
primarily  due  to  volume  growth  and  favorable  pricing.  The  effects  of  these  favorable  impacts  on  operating  income  were  partially
offset  by  higher  commodity  costs  and  ongoing  investment  in  marketplace  executional  capabilities.  Additionally,  operating  income
in  2012  was  reduced  by  $221  million  due  to  charges  related  to  the  Company’s  productivity  and  reinvestment  program  as  well  as
other  restructuring  initiatives,  as  compared  to  $358  million  of  restructuring  charges  related  to  the  integration  of  CCE’s  former
North  America  business  in  2011.

Operating  income  in  Pacific  for  the  years  ended  December  31,  2012  and  2011  was  $2,516  million  and  $2,239  million,  respectively.
In  2012,  operating  income  was  favorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  2  percent.  Operating
income  also  benefited  from  operating  leverage  as  a  result  of  productivity  initiatives,  as  well  as  positive  geographic  mix,  partially
offset  by  shifts  in  product  and  channel  mix.

Our  Bottling  Investments  segment’s  operating  income  for  the  years  ended  December  31,  2012  and  2011  was  $140  million  and
$224  million,  respectively.  Operating  income  in  2012  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates
by  19  percent.  Operating  income  in  2012  was  also  reduced  by  $164  million  due  to  charges  related  to  the  Company’s  productivity
and  reinvestment  program  as  well  as  other  restructuring  initiatives,  as  compared  to  $89  million  of  similar  charges  in  2011.

The  Corporate  segment’s  operating  loss  for  the  years  ended  December  31,  2012  and  2011  was  $1,391  million  and  $1,517  million,
respectively.  The  2012  loss  was  unfavorably  impacted  by  fluctuations  in  foreign  currency  exchange  rates  by  1  percent.  The  2012
operating  loss  was  favorably  impacted  by  charges  of  $33  million  in  2012  related  to  the  Company’s  productivity  and  reinvestment
program  as  well  as  other  restructuring  initiatives,  as  compared  to  $122  million  of  similar  charges  in  2011.

Interest  Income

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

Interest  income  was  $534  million  in  2013,  compared  to  $471  million  in  2012,  an  increase  of  $63  million,  or  13  percent.  The
increase  primarily  reflects  higher  cash  balances  and  an  increased  return  on  investments  in  certain  of  our  international  locations  as
well  as  additional  investments  in  debt  securities  and  money  market  funds  in  connection  with  the  Company’s  overall  cash
management  strategy.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

Interest  income  was  $471  million  in  2012,  compared  to  $483  million  in  2011,  a  decrease  of  $12  million,  or  2  percent.  The  decrease
was  primarily  due  to  the  impact  of  lower  average  interest  rates,  partially  offset  by  higher  average  cash,  cash  equivalents  and
short-term  investment  balances.  The  majority  of  the  Company’s  cash,  cash  equivalents  and  short-term  investments  is  held  by  our
international  locations.

56

Interest  Expense

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

Interest  expense  was  $463  million  in  2013,  compared  to  $397  million  in  2012,  an  increase  of  $66  million,  or  17  percent.  This
increase  is  primarily  due  to  charges  of  $53  million  the  Company  recorded  on  the  early  extinguishment  of  certain  long-term  debt,
as  well  as  an  overall  higher  average  long-term  debt  balance  in  2013.  These  charges  include  both  the  difference  between  the
reacquisition  price  and  the  net  carrying  amount  of  the  debt  extinguished  as  well  as  hedge  accounting  adjustments  reclassified  from
accumulated  other  comprehensive  income  to  earnings.  These  increases  were  partially  offset  by  the  favorable  impact  of  interest
rate  swaps  on  our  fixed-rate  debt.  Refer  to  Note  5  of  Notes  to  Consolidated  Financial  Statements  for  additional  information
related  to  the  Company’s  hedging  program.  Refer  to  the  heading  ‘‘Liquidity,  Capital  Resources  and  Financial  Position  —  Cash
Flows  from  Financing  Activities  —  Debt  Financing’’  below  for  additional  information  related  to  the  Company’s  long-term  debt
activity.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

Interest  expense  was  $397  million  in  2012,  compared  to  $417  million  in  2011,  a  decrease  of  $20  million,  or  5  percent.  This
decrease  reflects  the  impact  of  long-term  debt  maturities  during  the  second  quarter  of  2012  and  a  net  benefit  related  to  interest
rate  swaps  on  our  fixed-rate  debt,  partially  offset  by  the  impact  of  additional  long-term  debt  the  Company  issued  during  the  first
quarter  of  2012.  Refer  to  Note  5  of  Notes  to  Consolidated  Financial  Statements  for  additional  information  related  to  our  interest
rate  swaps.  Refer  to  the  heading  ‘‘Liquidity,  Capital  Resources  and  Financial  Position  —  Cash  Flows  from  Financing  Activities  —
Debt  Financing’’  below  for  additional  information  related  to  the  Company’s  long-term  debt  activity.

Equity  Income  (Loss)  —  Net

Year  Ended  December  31,  2013,  versus  Year  Ended  December  31,  2012

Equity  income  (loss)  —  net  represents  our  Company’s  proportionate  share  of  net  income  or  loss  from  each  of  our  equity  method
investees.  In  2013,  equity  income  was  $602  million,  compared  to  equity  income  of  $819  million  in  2012,  a  decrease  of  $217  million,
or  27  percent.  This  decrease  reflects,  among  other  items,  the  unfavorable  impact  of  the  challenging  economic  conditions  around
the  world  where  many  of  our  equity  method  investees  operate,  the  impact  of  unusual  or  infrequent  charges  recorded  by  certain  of
our  equity  method  investees  and  fluctuations  in  foreign  currency  exchange  rates  due  to  a  stronger  U.S.  dollar  against  most  major
currencies.  Equity  income  (loss)  —  net  was  also  impacted  by  the  deconsolidation  of  our  Philippine  and  Brazilian  bottling
operations  and  the  consolidation  of  innocent.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial  Statements  for  additional
information  about  these  transactions.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial  Statements  for  additional  information
related  to  the  unusual  or  infrequent  charges  recorded  by  certain  of  our  equity  method  investees.

Year  Ended  December  31,  2012,  versus  Year  Ended  December  31,  2011

In  2012,  equity  income  was  $819  million,  compared  to  equity  income  of  $690  million  in  2011,  an  increase  of  $129  million,  or
19  percent.  This  increase  was  primarily  due  to  more  favorable  operating  results  reported  by  certain  of  our  equity  method
investees,  a  decrease  in  the  impact  of  unusual  or  infrequent  charges  recorded  by  certain  of  our  equity  method  investees,  and  the
Company’s  acquisition  of  an  equity  ownership  interest  in  Aujan  during  2012,  partially  offset  by  the  unfavorable  impact  of  foreign
currency  fluctuations.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial  Statements  for  additional  information  related  to  the
unusual  or  infrequent  charges  recorded  by  certain  of  our  equity  method  investees.

57

Other  Income  (Loss)  —  Net

Other  income  (loss)  —  net  includes,  among  other  things,  the  impact  of  foreign  currency  exchange  gains  and  losses;  dividend
income;  rental  income;  gains  and  losses  related  to  the  disposal  of  property,  plant  and  equipment;  gains  and  losses  related  to
business  combinations  and  disposals;  realized  and  unrealized  gains  and  losses  on  trading  securities;  realized  gains  and  losses on
available-for-sale  securities;  other-than-temporary  impairments  of  available-for-sale  securities;  and  the  accretion  of  expense related
to  certain  acquisitions.  The  foreign  currency  exchange  gains  and  losses  are  primarily  the  result  of  the  remeasurement  of  monetary
assets  and  liabilities  from  certain  currencies  into  functional  currencies.  The  effects  of  the  remeasurement  of  these  assets  and
liabilities  are  partially  offset  by  the  impact  of  our  economic  hedging  program  for  certain  exposures  on  our  consolidated  balance
sheets.  Refer  to  Note  5  of  Notes  to  Consolidated  Financial  Statements.

In  2013,  other  income  (loss)  —  net  was  income  of  $576  million,  primarily  related  to  a  gain  of  $615  million  due  to  the
deconsolidation  of  our  Brazilian  bottling  operations  as  a  result  of  their  combination  with  an  independent  bottling  partner;  a  gain
of  $139  million  as  a  result  of  Coca-Cola  FEMSA,  an  equity  method  investee,  issuing  additional  shares  of  its  own  stock  at  per
share  amounts  greater  than  the  carrying  value  of  the  Company’s  per  share  investment;  and  dividend  income  of  $70  million.  The
favorable  impact  of  these  items  was  partially  offset  by  a  charge  of  $140  million  due  to  the  devaluation  of  the  Venezuelan  bolivar,
which  resulted  in  the  Company  remeasuring  the  net  assets  related  to  its  operations  in  Venezuela,  and  a  net  charge  of  $114  million
related  to  our  investment  in  four  bottling  partners  that  merged  during  2013  to  form  CCEJ  through  a  share  exchange.  Refer  to
Note  2  and  Note  17  of  Notes  to  Consolidated  Financial  Statements.

In  2012,  other  income  (loss)  —  net  was  income  of  $137  million,  primarily  related  to  a  gain  of  $185  million  due  to  the  merger  of
Embotelladora  Andina  S.A.  (‘‘Andina’’)  and  Embotelladoras  Coca-Cola  Polar  S.A.  (‘‘Polar’’);  a  gain  of  $92  million  the  Company
recognized  as  a  result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own  stock  at  per  share  amounts  greater  than  the
carrying  value  of  the  Company’s  per  share  investment;  dividend  income  of  $44  million;  and  net  gains  of  $31  million  related  to
fluctuations  in  the  fair  value  of  the  Company’s  trading  securities  and  the  sale  of  available-for-sale  securities.  The  favorable  impact
of  the  previous  items  was  partially  offset  by  a  charge  of  $108  million  due  to  the  loss  we  recognized  on  the  then  pending  sale  of  a
majority  ownership  interest  in  our  consolidated  Philippine  bottling  operations  to  Coca-Cola  FEMSA;  a  charge  of  $82  million
related  to  the  premium  we  paid  in  excess  of  the  publicly  traded  market  price  to  acquire  an  ownership  interest  in  Mikuni
Coca-Cola  Bottling  Co.,  Ltd.  (‘‘Mikuni’’);  and  charges  of  $16  million  due  to  other-than-temporary  declines  in  the  fair  values  of
certain  cost  method  investments.  Refer  to  Note  2  and  Note  17  of  Notes  to  Consolidated  Financial  Statements.

In  2011,  other  income  (loss)  —  net  was  income  of  $529  million,  primarily  related  to  a  net  gain  of  $417  million  the  Company
recognized  due  to  the  merger  of  Arca  and  Contal;  a  net  gain  of  $122  million  the  Company  recognized  due  to  Coca-Cola  FEMSA
issuing  additional  shares  of  its  own  stock  at  per  share  amounts  greater  than  the  carrying  value  of  the  Company’s  per  share
investment,  partially  offset  by  charges  associated  with  certain  of  the  Company’s  equity  method  investments  in  Japan;  and  a  gain  of
$102  million  due  to  the  sale  of  our  investment  in  Coca-Cola  Embonor,  S.A.  (‘‘Embonor’’).  Other  income  (loss)  —  net  also
included  $10  million  of  realized  and  unrealized  gains  on  trading  securities.  The  net  favorable  impact  of  the  previous  items  was
partially  offset  by  foreign  currency  exchange  losses  of  $73  million;  charges  of  $41  million  due  to  the  impairment  of  an  investment
in  an  entity  accounted  for  under  the  equity  method  of  accounting;  $17  million  due  to  other-than-temporary  declines  in  the  fair
value  of  certain  of  the  Company’s  available-for-sale  securities;  and  $5  million  due  to  the  finalization  of  working  capital
adjustments  associated  with  the  sale  of  our  Norwegian  and  Swedish  bottling  operations  to  New  CCE  during  the  fourth  quarter  of
2010.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial  Statements.

Income  Taxes

Our  effective  tax  rate  reflects  the  tax  benefits  of  having  significant  operations  outside  the  United  States,  which  are  generally  taxed
at  rates  lower  than  the  U.S.  statutory  rate  of  35  percent.  As  a  result  of  employment  actions  and  capital  investments  made  by  the
Company,  certain  tax  jurisdictions  provide  income  tax  incentive  grants,  including  Brazil,  Costa  Rica,  Singapore  and  Swaziland. The
terms  of  these  grants  expire  from  2015  to  2022.  We  expect  each  of  these  grants  to  be  renewed  indefinitely.  Tax  incentive  grants
favorably  impacted  our  income  tax  expense  by  $279  million,  $280  million  and  $193  million  for  the  years  ended  December  31,  2013,
2012  and  2011,  respectively.  In  addition,  our  effective  tax  rate  reflects  the  benefits  of  having  significant  earnings  generated  in
investments  accounted  for  under  the  equity  method  of  accounting,  which  are  generally  taxed  at  rates  lower  than  the  U.S.  statutory
rate.

58

A  reconciliation  of  the  statutory  U.S.  federal  tax  rate  and  our  effective  tax  rate  is  as  follows:

Year  Ended  December  31,

Statutory  U.S.  federal  tax  rate
State  and  local  income  taxes  —  net  of  federal  benefit
Earnings  in  jurisdictions  taxed  at  rates  different  from  the  statutory  U.S.  federal  rate
Reversal  of  valuation  allowances
Equity  income  or  loss
Other  operating  charges
Other  —  net

Effective  tax  rate

2013

35.0%
1.0
(10.3)1,2,3
—
(1.4)4
1.2
(0.7)5

24.8%

2012

35.0%
1.1
(9.5)6,7
(2.4)8
(2.0)
0.49
0.5

23.1%

2011

35.0%
0.9
(9.5)10,11,12

—
(1.4)13
0.314
(0.8)15,16,17,18

24.5%

1 Includes  a  tax  benefit  of  $26  million  (or  a  0.2  percent  impact  on  our  effective  tax  rate)  related  to  amounts  required  to  be  recorded  for  changes  to

our  uncertain  tax  positions,  including  interest  and  penalties,  in  various  international  jurisdictions.

2 Includes  a  tax  expense  of  $279  million  on  pretax  net  gains  of  $501  million  (or  a  0.9  percent  impact  on  our  effective  tax  rate) related  to  the

deconsolidation  of  our  Brazilian  bottling  operations  upon  their  combination  with  an  independent  bottler  and  a  loss  due  to  the  merger  of  four  of
the  Company’s  Japanese  bottling  partners.  Refer  to  Note  2  and  Note  17  of  Notes  to  Consolidated  Financial  Statements.

3 Includes  a  tax  expense  of  $3  million  (or  a  0.5  percent  impact  on  our  effective  tax  rate)  related  to  a  charge  of  $149  million  due  to  the  devaluation  of

the  Venezuelan  bolivar.  Refer  to  Note  19  of  Notes  to  Consolidated  Financial  Statements.

4 Includes  an  $8  million  tax  benefit  on  a  pretax  charge  of  $159  million  (or  a  0.4  percent  impact  on  our  effective  tax  rate)  related  to  our

proportionate  share  of  unusual  or  infrequent  items  recorded  by  our  equity  method  investees.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial
Statements.

5 Includes  a  tax  benefit  of  $175  million  on  pretax  charges  of  $877  million  (or  a  1.2  percent  impact  on  our  effective  tax  rate)  primarily  related  to

impairment  charges  recorded  on  certain  of  the  Company’s  intangible  assets  and  charges  related  to  the  Company’s  productivity  and  reinvestment
program  as  well  as  other  restructuring  initiatives.  Refer  to  Note  17  and  Note  18  of  Notes  to  Consolidated  Financial  Statements.

6 Includes  a  tax  expense  of  $133  million  (or  a  1.1  percent  impact  on  our  effective  tax  rate)  related  to  amounts  required  to  be  recorded  for  changes  to

our  uncertain  tax  positions,  including  interest  and  penalties,  in  various  international  jurisdictions.

7 Includes  a  tax  expense  of  $57  million  on  pretax  net  gains  of  $76  million  (or  a  0.3  percent  impact  on  our  effective  tax  rate)  related  to  the  following:
a  gain  recognized  as  a  result  of  the  merger  of  Andina  and  Polar;  a  gain  recognized  as  a  result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its
own  stock  at  a  per  share  amount  greater  than  the  carrying  value  of  the  Company’s  per  share  investment;  the  loss  recognized  on  the  pending  sale  of
a  majority  ownership  interest  in  our  consolidated  Philippine  bottling  operations  to  Coca-Cola  FEMSA;  and  the  expense  recorded  for  the  premium
the  Company  paid  over  the  publicly  traded  market  price  to  acquire  an  ownership  interest  in  Mikuni.  Refer  to  Note  17  of  Notes  to  Consolidated
Financial  Statements.

8 Relates  to  a  net  tax  benefit  of  $283  million  associated  with  the  reversal  of  valuation  allowances  in  certain  of  the  Company’s  foreign  jurisdictions.

9 Includes  a  tax  benefit  of  $95  million  on  pretax  charges  of  $416  million  (or  a  0.4  percent  impact  on  our  effective  tax  rate)  primarily  related  to  the

Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring  initiatives;  the  refinement  of  previously  established  accruals  related
to  the  Company’s  2008-2011  productivity  initiatives;  and  the  refinement  of  previously  established  accruals  related  to  the  Company’s  integration  of
CCE’s  former  North  America  business.  Refer  to  Note  18  of  Notes  to  Consolidated  Financial  Statements.

10 Includes  a  tax  benefit  of  $6  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including  interest  and

penalties,  in  various  international  jurisdictions.

11 Includes  a  zero  percent  effective  tax  rate  on  pretax  charges  of  $17  million  due  to  the  impairment  of  available-for-sale  securities.  Refer  to  Note  3

and  Note  17  of  Notes  to  Consolidated  Financial  Statements.

12 Includes  a  tax  expense  of  $299  million  on  pretax  net  gains  of  $641  million  (or  a  0.7  percent  impact  on  our  effective  tax  rate) related  to  the  net  gain
recognized  as  a  result  of  the  merger  of  Arca  and  Contal;  the  gain  recognized  on  the  sale  of  our  investment  in  Embonor;  and  gains  the  Company
recognized  as  a  result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own  stock  at  per  share  amounts  greater  than  the  carrying  value  of  the
Company’s  per  share  investment.  These  gains  were  partially  offset  by  charges  associated  with  certain  of  the  Company’s  equity  method  investments
in  Japan.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial  Statements.

13 Includes  a  tax  benefit  of  $7  million  on  pretax  net  charges  of  $53  million  (or  a  0.1  percent  impact  on  our  effective  tax  rate)  related  to  our

proportionate  share  of  asset  impairments  and  restructuring  charges  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17  of  Notes
to  Consolidated  Financial  Statements.

14 Includes  a  tax  benefit  of  $224  million  on  pretax  charges  of  $732  million  (or  a  0.3  percent  impact  on  our  effective  tax  rate)  primarily  related  to  the
Company’s  productivity,  integration  and  restructuring  initiatives;  transaction  costs  incurred  in  connection  with  the  merger  of Arca  and  Contal;  costs
associated  with  the  earthquake  and  tsunami  that  devastated  northern  and  eastern  Japan;  and  costs  associated  with  the  flooding  in  Thailand.  Refer
to  Note  17  of  Notes  to  Consolidated  Financial  Statements.

59

15 Includes  a  tax  benefit  of  $8  million  on  pretax  charges  of  $19  million  related  to  the  amortization  of  favorable  supply  contracts  acquired  in

connection  with  our  acquisition  of  CCE’s  former  North  America  business.

16 Includes  a  tax  benefit  of  $3  million  on  pretax  net  charges  of  $9  million  related  to  the  repurchase  and/or  exchange  of  certain  long-term  debt

assumed  in  connection  with  our  acquisition  of  CCE’s  former  North  America  business  as  well  as  the  early  extinguishment  of  certain  other  long-term
debt.  Refer  to  Note  10  of  Notes  to  Consolidated  Financial  Statements.

17 Includes  a  tax  benefit  of  $14  million  on  pretax  charges  of  $41  million  related  to  the  impairment  of  an  investment  in  an  entity accounted  for  under

the  equity  method  of  accounting.  Refer  to  Note  17  of  Notes  to  Consolidated  Financial  Statements.

18 Includes  a  tax  benefit  of  $2  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including  interest  and

penalties,  in  certain  domestic  jurisdictions.

As  of  December  31,  2013,  the  gross  amount  of  unrecognized  tax  benefits  was  $230  million.  If  the  Company  were  to  prevail  on  all
uncertain  tax  positions,  the  net  effect  would  be  a  benefit  to  the  Company’s  effective  tax  rate  of  $166  million,  exclusive  of  any
benefits  related  to  interest  and  penalties.  The  remaining  $64  million,  which  was  recorded  as  a  deferred  tax  asset,  primarily
represents  tax  benefits  that  would  be  received  in  different  tax  jurisdictions  in  the  event  the  Company  did  not  prevail  on  all
uncertain  tax  positions.

A  reconciliation  of  the  changes  in  the  gross  balance  of  unrecognized  tax  benefit  amounts  is  as  follows  (in  millions):

Year  Ended  December  31,

Beginning  balance  of  unrecognized  tax  benefits
Increases  related  to  prior  period  tax  positions
Decreases  related  to  prior  period  tax  positions
Increases  related  to  current  period  tax  positions
Decreases  related  to  current  period  tax  positions
Decreases  related  to  settlements  with  taxing  authorities
Reductions  as  a  result  of  a  lapse  of  the  applicable  statute  of  limitations
Increases  (decreases)  from  effects  of  foreign  currency  exchange  rates

Ending  balance  of  unrecognized  tax  benefits

2013

$ 302
1
(7)
8
—
(4)
(59)
(11)

$ 230

2012

$ 320
69
(15)
23
—
(45)
(36)
(14)

$ 302

2011

$ 387
9
(19)
6
(1)
(5)
(46)
(11)

$ 320

The  Company  recognizes  accrued  interest  and  penalties  related  to  unrecognized  tax  benefits  in  income  tax  expense.  The  Company
had  $105  million,  $113  million  and  $110  million  in  interest  and  penalties  related  to  unrecognized  tax  benefits  accrued  as  of
December  31,  2013,  2012  and  2011,  respectively.  Of  these  amounts,  $8  million  of  benefit,  $33  million  of  expense  and  $2  million of
benefit  were  recognized  through  income  tax  expense  in  2013,  2012  and  2011,  respectively.  If  the  Company  were  to  prevail  on  all
uncertain  tax  positions,  the  reversal  of  this  accrual  would  also  be  a  benefit  to  the  Company’s  effective  tax  rate.

Based  on  current  tax  laws,  the  Company’s  effective  tax  rate  in  2014  is  expected  to  be  approximately  23  percent  before  considering
the  effect  of  any  unusual  or  special  items  that  may  affect  our  tax  rate.

Liquidity,  Capital  Resources  and  Financial  Position

We  believe  our  ability  to  generate  cash  from  operating  activities  is  one  of  our  fundamental  financial  strengths.  Refer  to  the
heading  ‘‘Cash  Flows  from  Operating  Activities’’  below.  The  near-term  outlook  for  our  business  remains  strong,  and  we  expect
to  generate  substantial  cash  flows  from  operations  in  2014.  As  a  result  of  our  expected  cash  flows  from  operations,  we  have
significant  flexibility  to  meet  our  financial  commitments.  The  Company  does  not  typically  raise  capital  through  the  issuance  of
stock.  Instead,  we  use  debt  financing  to  lower  our  overall  cost  of  capital  and  increase  our  return  on  shareowners’  equity.  Refer  to
the  heading  ‘‘Cash  Flows  from  Financing  Activities’’  below.  We  have  a  history  of  borrowing  funds  domestically  and  continue  to
have  the  ability  to  borrow  funds  domestically  at  reasonable  interest  rates.  Our  debt  financing  includes  the  use  of  an  extensive
commercial  paper  program  as  part  of  our  overall  cash  management  strategy.  The  Company  reviews  its  optimal  mix  of  short-term
and  long-term  debt  regularly  and  may  replace  certain  amounts  of  commercial  paper,  short-term  debt  and  current  maturities  of
long-term  debt  with  new  issuances  of  long-term  debt  in  the  future.  In  addition  to  the  Company’s  cash  balances,  commercial  paper
program,  and  our  ability  to  issue  long-term  debt,  we  also  had  $6,410  million  in  lines  of  credit  for  general  corporate  purposes as  of
December  31,  2013.  These  backup  lines  of  credit  expire  at  various  times  from  2014  through  2018.

60

We  have  significant  operations  outside  the  United  States.  Unit  case  volume  outside  the  United  States  represented  81  percent  of
the  Company’s  worldwide  unit  case  volume  in  2013.  We  earn  a  substantial  amount  of  our  consolidated  operating  income  and
income  before  income  taxes  in  foreign  subsidiaries  that  either  sell  concentrate  to  our  local  bottling  partners  or,  in  certain
instances,  sell  finished  products  directly  to  our  customers  to  fulfill  the  demand  for  Company  beverage  products  outside  the  United
States.  A  significant  portion  of  these  foreign  earnings  is  considered  to  be  indefinitely  reinvested  in  foreign  jurisdictions.  The
Company’s  cash,  cash  equivalents,  short-term  investments  and  marketable  securities  held  by  our  foreign  subsidiaries  totaled
$18.3  billion  as  of  December  31,  2013.  With  the  exception  of  an  insignificant  amount,  for  which  U.S.  federal  and  state  income
taxes  have  already  been  provided,  we  do  not  intend,  nor  do  we  foresee  a  need,  to  repatriate  these  funds.  Additionally,  the  absence
of  a  government-approved  mechanism  to  convert  local  currency  into  U.S.  dollars  in  Argentina  and  Venezuela  restricts  the
Company’s  ability  to  pay  dividends  from  these  locations.  As  of  December  31,  2013,  the  Company’s  subsidiaries  in  Argentina  and
Venezuela  held  $353  million  and  $324  million,  respectively,  of  cash,  cash  equivalents,  short-term  investments  and  marketable
securities.

Net  operating  revenues  in  the  United  States  were  $19.8  billion  in  2013,  or  42  percent  of  the  Company’s  consolidated  net  operating
revenues.  We  expect  existing  domestic  cash,  cash  equivalents,  short-term  investments,  marketable  securities,  cash  flows  from
operations  and  the  issuance  of  debt  to  continue  to  be  sufficient  to  fund  our  domestic  operating  activities  and  cash  commitments
for  investing  and  financing  activities.  In  addition,  we  expect  existing  foreign  cash,  cash  equivalents,  short-term  investments,
marketable  securities  and  cash  flows  from  operations  to  continue  to  be  sufficient  to  fund  our  foreign  operating  activities  and cash
commitments  for  investing  activities.

In  the  future,  should  we  require  more  capital  to  fund  significant  discretionary  activities  in  the  United  States  than  is  generated  by
our  domestic  operations  or  is  available  through  the  issuance  of  debt,  we  could  elect  to  repatriate  future  periods’  earnings  from
foreign  jurisdictions.  This  alternative  could  result  in  a  higher  effective  tax  rate.  While  the  likelihood  is  remote,  the  Company  could
also  elect  to  repatriate  earnings  from  foreign  jurisdictions  that  have  previously  been  considered  to  be  indefinitely  reinvested.  Upon
distribution  of  those  earnings  in  the  form  of  dividends  or  otherwise,  the  Company  would  be  subject  to  additional  U.S.  income
taxes  (net  of  an  adjustment  for  foreign  tax  credits)  and  withholding  taxes  payable  to  various  foreign  jurisdictions,  where  applicable.
This  alternative  could  also  result  in  a  higher  effective  tax  rate  in  the  period  in  which  such  a  determination  is  made  to  repatriate
prior  period  foreign  earnings.  Refer  to  Note  14  of  Notes  to  Consolidated  Financial  Statements  for  further  information  related  to
our  income  taxes  and  undistributed  earnings  of  the  Company’s  foreign  subsidiaries.

Based  on  all  the  aforementioned  factors,  the  Company  believes  its  current  liquidity  position  is  strong,  and  we  will  continue  to
meet  all  of  our  financial  commitments  for  the  foreseeable  future.  These  commitments  include,  but  are  not  limited  to,  regular
quarterly  dividends,  debt  maturities,  capital  expenditures,  share  repurchases  and  obligations  included  under  the  heading
‘‘Off-Balance  Sheet  Arrangements  and  Aggregate  Contractual  Obligations’’  below.

Cash  Flows  from  Operating  Activities

Net  cash  provided  by  operating  activities  for  the  years  ended  December  31,  2013,  2012  and  2011  was  $10,542  million,
$10,645  million  and  $9,474  million,  respectively.

Cash  flows  from  operating  activities  decreased  $103  million,  or  1  percent,  in  2013  compared  to  2012.  This  decrease  primarily
reflects  the  impact  of  foreign  currency  fluctuations,  an  increase  in  tax  payments  and  the  effect  of  the  deconsolidation  of  our
Philippine  and  Brazilian  bottling  operations  during  2013,  partially  offset  by  lower  pension  funding  in  2013  compared  to  2012.
Refer  to  Note  2  of  the  Notes  to  Consolidated  Financial  Statements  for  additional  information  on  the  deconsolidation  of  these
bottling  operations.  Refer  to  the  heading  ‘‘Operations  Review  —  Net  Operating  Revenues’’  above  for  additional  information  on
the  impact  of  foreign  currency  fluctuations.  Refer  to  Note  13  and  Note  14  of  Notes  to  Consolidated  Financial  Statements  for
additional  information  on  the  pension  funding  and  tax  payments.

Cash  flows  from  operating  activities  increased  $1,171  million,  or  12  percent,  in  2012  compared  to  2011.  This  increase  reflects
higher  receipts  from  customers,  lower  tax  payments  and  the  favorable  impact  of  the  Company  discontinuing  its  temporary
extension  of  credit  terms  in  Japan.  The  favorable  impact  of  the  previous  items  was  partially  offset  by  the  unfavorable  impact  of
foreign  currency  fluctuations  and  an  increase  in  contributions  to  our  pension  plans.

The  Company  discontinued  the  temporary  extension  of  its  credit  terms  in  Japan  during  the  first  quarter  of  2012.  We  originally
extended  our  credit  terms  in  Japan  during  the  second  quarter  of  2011  as  a  result  of  the  natural  disasters  that  devastated  portions
of  the  country  on  March  11,  2011.  This  change  resulted  in  an  increase  in  cash  from  operations  during  the  year  ended
December  31,  2012.

61

Cash  Flows  from  Investing  Activities

Our  cash  flows  provided  by  (used  in)  investing  activities  are  summarized  as  follows  (in  millions):

Year  Ended  December  31,

2013

2012

2011

Purchases  of  investments
Proceeds  from  disposals  of  investments
Acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities
Proceeds  from  disposals  of  businesses,  equity  method  investments  and  nonmarketable  securities
Purchases  of  property,  plant  and  equipment
Proceeds  from  disposals  of  property,  plant  and  equipment
Other  investing  activities

$ (14,782) $ (14,824) $ (4,798)
5,811
(971)
398
(2,920)
101
(145)

12,791
(353)
872
(2,550)
111
(303)

7,791
(1,486)
20
(2,780)
143
(268)

Net  cash  provided  by  (used  in)  investing  activities

$ (4,214) $ (11,404) $ (2,524)

Net  cash  used  in  investing  activities  decreased  $7,190  million  in  2013  compared  to  2012.  This  decrease  was  primarily  related  to  a
change  in  the  Company’s  overall  cash  management  program  during  2012  which  resulted  in  a  greater  use  of  cash  in  the  first  year
of  implementation.  The  Company’s  strategy  around  its  cash  management  program  has  remained  the  same  in  2013  but  has
resulted,  and  will  continue  to  result,  in  a  lower  use  of  cash  when  compared  to  the  amount  used  during  the  first  year  of
implementation.  Refer  to  the  heading  ‘‘Purchases  of  Investments  and  Proceeds  from  Disposals  of  Investments,’’  below  for  the
impact  this  change  had  on  our  consolidated  statements  of  cash  flows.

Purchases  of  Investments  and  Proceeds  from  Disposals  of  Investments

In  2013,  purchases  of  investments  were  $14,782  million,  and  proceeds  from  disposals  of  investments  were  $12,791  million.  This
activity  resulted  in  a  net  cash  outflow  of  $1,991  million  during  2013.  In  2012,  purchases  of  investments  were  $14,824  million  and
proceeds  from  disposals  of  investments  were  $7,791  million,  resulting  in  a  net  cash  outflow  of  $7,033  million.  In  2011,  purchases  of
investments  were  $4,798  million  and  proceeds  from  disposals  of  investments  were  $5,811  million,  resulting  in  a  net  cash  inflow of
$1,013  million.  These  investments  include  time  deposits  that  have  maturities  greater  than  three  months  but  less  than  one  year  and
are  classified  in  the  line  item  short-term  investments  in  our  consolidated  balance  sheets.  In  addition,  the  Company  made  changes
to  its  overall  cash  management  program  in  2012.  In  an  effort  to  manage  counterparty  risk  and  diversify  our  assets,  the  Company
shifted  a  large  portion  of  its  cash  balances  to  investments  in  high-quality  securities,  primarily  investments  in  debt  securities,  which
were  classified  in  the  line  item  marketable  securities  in  our  consolidated  balance  sheets.  Refer  to  Note  2  and  Note  3  of  Notes to
Consolidated  Financial  Statements  for  additional  information.

Acquisitions  of  Businesses,  Equity  Method  Investments  and  Nonmarketable  Securities

In  2013,  the  Company’s  acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled  $353  million.
These  activities  primarily  included  our  acquisition  of  the  majority  of  the  remaining  outstanding  shares  of  innocent  and  a  majority
interest  in  bottling  operations  in  Myanmar.

In  2012,  the  Company’s  acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled  $1,486  million.
These  activities  were  primarily  related  to  the  following:  our  investments  in  the  existing  beverage  business  of  Aujan,  one  of  the
largest  independent  beverage  companies  in  the  Middle  East;  our  investment  in  Mikuni,  a  bottling  partner  located  in  Japan;  our
acquisition  of  Sacramento  Coca-Cola  Bottling  Co.,  Inc.  (‘‘Sacramento  bottler’’);  and  our  acquisition  of  bottling  operations  in
Vietnam,  Cambodia  and  Guatemala.  None  of  the  Company’s  other  acquisitions  or  investments  was  individually  significant.

In  2011,  our  Company’s  acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled  $971  million.
These  activities  were  primarily  related  to  the  acquisitions  of  Great  Plains  and  Honest  Tea,  Inc.  (‘‘Honest  Tea’’),  and  an  additional
investment  in  Coca-Cola  Central  Japan  Company  (‘‘Central  Japan’’).  In  addition,  these  activities  included  immaterial  cash
payments  for  the  finalization  of  working  capital  adjustments  related  to  our  acquisition  of  CCE’s  former  North  America  business.
None  of  the  Company’s  other  acquisitions  or  investments  was  individually  significant.

Refer  to  the  heading  ‘‘Operations  Review  —  Structural  Changes,  Acquired  Brands  and  New  License  Agreements’’  and  Note  2  of
Notes  to  Consolidated  Financial  Statements  for  additional  information  related  to  our  acquisitions  during  the  years  ended
December  31,  2013,  2012  and  2011.

62

On  February  5,  2014,  the  Company  entered  into  agreements  with  Green  Mountain  Coffee  Roasters,  Inc.  (‘‘GMCR’’),  providing  for
the  development  and  introduction  of  the  Company’s  global  brand  portfolio  for  use  in  GMCR’s  forthcoming  Keurig  ColdTM  at-home
beverage  system  and  the  acquisition  by  the  Company  of  an  approximate  10  percent  equity  position  in  GMCR.  Under  the  terms  of
the  equity  agreement,  a  wholly-owned  subsidiary  of  the  Company  agreed  to  purchase  16,684,139  newly  issued  shares  in  GMCR  for
approximately  $1.25  billion.  The  newly  issued  shares  have  been  priced  at  $74.98,  which  represents  the  trailing  50-trading-day
volume  weighted-average  price  as  of  the  agreement  date.  The  transaction  closed  on  February 27,  2014.

Proceeds  from  Disposals  of  Businesses,  Equity  Method  Investments  and  Nonmarketable  Securities

In  2013,  proceeds  from  disposals  of  businesses,  equity  method  investments  and  nonmarketable  securities  were  $872  million.  These
proceeds  primarily  included  the  sale  of  a  majority  ownership  interest  in  our  previously  consolidated  Philippine  bottling  operations,
and  separately,  the  deconsolidation  of  our  Brazilian  bottling  operations.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial
Statements  for  additional  information.

In  2011,  proceeds  from  disposals  of  businesses,  equity  method  investments  and  nonmarketable  securities  were  $398  million.  These
proceeds  were  primarily  related  to  the  sale  of  our  investment  in  Embonor  for  $394  million.  Refer  to  Note  2  of  Notes  to
Consolidated  Financial  Statements  for  additional  information.

Property,  Plant  and  Equipment

Purchases  of  property,  plant  and  equipment  net  of  disposals  for  the  years  ended  December  31,  2013,  2012  and  2011  were
$2,439  million,  $2,637  million  and  $2,819  million,  respectively.  Total  capital  expenditures  for  property,  plant  and  equipment  and
the  percentage  of  such  totals  by  operating  segment  were  as  follows  (in  millions):

Year  Ended  December  31,

Capital  expenditures

Eurasia  &  Africa
Europe
Latin  America
North  America
Pacific
Bottling  Investments
Corporate

2013

2012

2011

$ 2,550

$ 2,780

$ 2,920

1.6%
1.3
2.5
53.9
4.6
25.2
10.9

1.8%
1.1
3.2
52.0
3.9
31.2
6.8

1.7%
1.3
3.6
46.7
4.4
35.6
6.7

We  expect  our  annual  2014  capital  expenditures  to  be  $2.5  billion  to  $3.0  billion  as  we  continue  to  make  investments  to  enable
growth  in  our  business  and  further  enhance  our  operational  effectiveness.

Other  Investing  Activities

In  2013,  other  investing  activities  were  primarily  related  to  the  acquisition  of  trademarks  and  certain  other  intangible  assets.  None
of  these  investments  was  individually  significant.

In  2012,  other  investing  activities  were  primarily  related  to  the  Company’s  consolidated  Philippine  and  Brazilian  bottling
operations  being  classified  as  held  for  sale  as  of  December  31,  2012.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial
Statements  for  additional  information  on  these  transactions.  The  cash  flow  impact  of  these  transactions  in  other  investing  activities
represents  the  balance  of  cash  and  cash  equivalents  held  by  these  entities  being  transferred  to  assets  held  for  sale.

In  2011,  other  investing  activities  were  primarily  related  to  the  Company’s  investments  in  joint  ventures.  None  of  these
investments  was  individually  significant.

63

Cash  Flows  from  Financing  Activities

Our  cash  flows  provided  by  (used  in)  financing  activities  were  as  follows  (in  millions):

Year  Ended  December  31,

Issuances  of  debt
Payments  of  debt
Issuances  of  stock
Purchases  of  stock  for  treasury
Dividends
Other  financing  activities

Net  cash  provided  by  (used  in)  financing  activities

Debt  Financing

2013

2012

2011

$ 43,425
(38,714)
1,328
(4,832)
(4,969)
17

$ 42,791
(38,573)
1,489
(4,559)
(4,595)
100

$ 27,495
(22,530)
1,569
(4,513)
(4,300)
45

$ (3,745) $ (3,347) $ (2,234)

Our  Company  maintains  debt  levels  we  consider  prudent  based  on  our  cash  flows,  interest  coverage  ratio  and  percentage  of  debt
to  capital.  We  use  debt  financing  to  lower  our  overall  cost  of  capital,  which  increases  our  return  on  shareowners’  equity.  This
exposes  us  to  adverse  changes  in  interest  rates.  Our  interest  expense  may  also  be  affected  by  our  credit  ratings.

As  of  December  31,  2013,  our  long-term  debt  was  rated  ‘‘AA-’’  by  Standard  &  Poor’s,  ‘‘Aa3’’  by  Moody’s  and  ‘‘A+’’  by  Fitch.  Our
commercial  paper  program  was  rated  ‘‘A-1+’’  by  Standard  &  Poor’s,  ‘‘P-1’’  by  Moody’s  and  ‘‘F-1’’  by  Fitch.  In  assessing  our  credit
strength,  all  three  agencies  consider  our  capital  structure  (including  the  amount  and  maturity  dates  of  our  debt)  and  financial
policies  as  well  as  the  aggregated  balance  sheet  and  other  financial  information  of  the  Company.  In  addition,  some  rating  agencies
also  consider  the  financial  information  of  certain  bottlers,  including  New  CCE,  Coca-Cola  Amatil  Limited,  Coca-Cola  Bottling  Co.
Consolidated,  Coca-Cola  FEMSA  and  Coca-Cola  Hellenic.  While  the  Company  has  no  legal  obligation  for  the  debt  of  these
bottlers,  the  rating  agencies  believe  the  strategic  importance  of  the  bottlers  to  the  Company’s  business  model  provides  the
Company  with  an  incentive  to  keep  these  bottlers  viable.  It  is  our  expectation  that  the  credit  rating  agencies  will  continue  using
this  methodology.  If  our  credit  ratings  were  to  be  downgraded  as  a  result  of  changes  in  our  capital  structure,  our  major  bottlers’
financial  performance,  changes  in  the  credit  rating  agencies’  methodology  in  assessing  our  credit  strength,  or  for  any  other  reason,
our  cost  of  borrowing  could  increase.  Additionally,  if  certain  bottlers’  credit  ratings  were  to  decline,  the  Company’s  equity  income
could  be  reduced  as  a  result  of  the  potential  increase  in  interest  expense  for  those  bottlers.

In  February  2014,  Fitch  affirmed  the  Company’s  A+  long-term  debt  rating  and  F-1  commercial  paper  rating,  but  revised  its  rating
outlook  from  stable  to  negative.  The  Company  does  not  believe  that  a  downgrade  would  have  a  material  adverse  effect  on  our
cost  of  borrowing.

We  monitor  our  financial  ratios  and,  as  indicated  above,  the  rating  agencies  consider  these  ratios  in  assessing  our  credit  ratings.
Each  rating  agency  employs  a  different  aggregation  methodology  and  has  different  thresholds  for  the  various  financial  ratios.
These  thresholds  are  not  necessarily  permanent,  nor  are  they  always  fully  disclosed  to  our  Company.

Our  global  presence  and  strong  capital  position  give  us  access  to  key  financial  markets  around  the  world,  enabling  us  to  raise
funds  at  a  low  effective  cost.  This  posture,  coupled  with  active  management  of  our  mix  of  short-term  and  long-term  debt  and  our
mix  of  fixed-rate  and  variable-rate  debt,  results  in  a  lower  overall  cost  of  borrowing.  Our  debt  management  policies,  in  conjunction
with  our  share  repurchase  programs  and  investment  activity,  can  result  in  current  liabilities  exceeding  current  assets.

Issuances  and  payments  of  debt  included  both  short-term  and  long-term  financing  activities.  On  December  31,  2013,  we  had
$6,410  million  in  lines  of  credit  available  for  general  corporate  purposes.  These  backup  lines  of  credit  expire  at  various  times  from
2014  through  2018.  There  were  no  borrowings  under  these  backup  lines  of  credit  during  2013.  These  credit  facilities  are  subject  to
normal  banking  terms  and  conditions.

In  2013,  the  Company  had  issuances  of  debt  of  $43,425  million,  which  included  $35,944  million  of  issuances  of  commercial  paper
and  short-term  debt  with  maturities  greater  than  90  days.  The  Company’s  total  issuances  of  debt  also  included  long-term  debt
issuances  of  $7,481  million,  net  of  related  discounts  and  issuance  costs.

64

During  2013,  the  Company  made  payments  of  $38,714  million,  which  included  $70  million  of  net  payments  of  commercial  paper
and  short-term  debt  with  maturities  of  90  days  or  less,  $35,199  million  of  payments  of  commercial  paper  and  short-term  debt  with
maturities  greater  than  90  days  and  long-term  debt  payments  of  $3,445  million.  The  long-term  debt  payments  included  the
extinguishment  of  $2,154  million  of  long-term  debt  prior  to  maturity,  which  resulted  in  associated  charges  of  $53  million,  including
hedge  accounting  adjustments  reclassified  from  accumulated  other  comprehensive  income,  in  the  line  item  interest  expense  in  our
consolidated  statement  of  income  during  the  year  ended  December  31,  2013.

In  2012,  the  Company  had  issuances  of  debt  of  $42,791  million,  which  included  $40,008  million  of  issuances  of  commercial  paper
and  short-term  debt  with  maturities  greater  than  90  days.  The  Company’s  total  issuances  of  debt  also  included  long-term  debt
issuances  of  $2,783  million,  net  of  related  discounts  and  issuance  costs.

During  2012,  the  Company  made  payments  of  debt  of  $38,573  million.  Total  payments  of  debt  included  $1,553  million  of  net
payments  of  commercial  paper  and  short-term  debt  with  maturities  of  90  days  or  less,  and  $35,118  million  of  payments  of
commercial  paper  and  short-term  debt  with  maturities  greater  than  90  days.  The  Company’s  total  payments  of  debt  also  included
long-term  debt  payments  of  $1,902  million.

In  2011,  the  Company  had  issuances  of  debt  of  $27,495  million,  which  included  $25,219  million  of  issuances  of  commercial  paper
and  short-term  debt  with  maturities  greater  than  90  days.  The  Company’s  total  issuances  of  debt  also  included  long-term  debt
issuances  of  $2,276  million,  net  of  the  debt  issued  to  exchange  a  certain  amount  of  our  existing  long-term  debt.  The  Company
issued  $2,979  million  of  long-term  debt  during  2011.  We  used  $979  million  of  this  newly  issued  debt  and  paid  a  premium  of
$208  million  to  exchange  $1,022  million  of  existing  long-term  debt  that  was  assumed  in  connection  with  our  acquisition  of  CCE’s
former  North  America  business  in  the  fourth  quarter  of  2010.  The  remaining  cash  from  the  issuance  was  used  to  reduce  the
Company’s  outstanding  commercial  paper  balance  and  exchange  a  certain  amount  of  short-term  debt.

During  2011,  the  Company  made  payments  of  debt  of  $22,530  million,  including  repurchased  debt  that  was  assumed  in  connection
with  our  acquisition  of  CCE’s  former  North  America  business.  Total  payments  of  debt  included  $91  million  of  net  payments  of
commercial  paper  and  short-term  debt  with  maturities  of  90  days  or  less,  and  $20,334  million  of  payments  of  commercial  paper
and  short-term  debt  with  maturities  greater  than  90  days.  The  Company’s  total  payments  of  debt  also  included  long-term  debt
payments  of  $2,105  million.  During  2011,  the  Company  recorded  a  net  charge  of  $9  million  in  the  line  item  interest  expense  in
our  consolidated  statement  of  income  due  to  the  exchange,  repurchase  and/or  extinguishment  of  long-term  debt  described  above.

The  carrying  value  of  the  Company’s  long-term  debt  included  fair  value  adjustments  related  to  the  debt  assumed  from  CCE  of
$514  million  and  $617  million  as  of  December  31,  2013  and  2012,  respectively.  These  fair  value  adjustments  are  being  amortized
over  the  number  of  years  remaining  until  the  underlying  debt  matures.  As  of  December  31,  2013,  the  weighted-average  maturity
of  the  assumed  debt  to  which  these  fair  value  adjustments  relate  was  approximately  19  years.  The  amortization  of  these  fair  value
adjustments  will  be  a  reduction  of  interest  expense  in  future  periods,  which  will  typically  result  in  our  interest  expense  being  less
than  the  actual  interest  paid  to  service  the  debt.  Total  interest  paid  was  $498  million,  $574  million  and  $573  million  in  2013,  2012
and  2011,  respectively.  Refer  to  Note  10  of  Notes  to  Consolidated  Financial  Statements  for  additional  information  related  to  the
Company’s  long-term  debt  balances.

Issuances  of  Stock

The  issuances  of  stock  in  2013,  2012  and  2011  were  primarily  related  to  the  exercise  of  stock  options  by  Company  employees.

65

Share  Repurchases

On  July  20,  2006,  the  Board  of  Directors  of  the  Company  authorized  a  share  repurchase  program  of  up  to  600  million  shares  of
the  Company’s  common  stock.  The  program  took  effect  on  October  31,  2006.  Although  there  were  approximately  43  million
shares  that  were  yet  to  be  purchased  under  this  share  repurchase  program,  the  Board  of  Directors  authorized  a  new  share
repurchase  program  of  up  to  500  million  shares  of  the  Company’s  common  stock  on  October  18,  2012  (the  ‘‘2012  Plan’’).  The
2012  Plan  allowed  the  Company  to  continue  repurchasing  shares  following  the  completion  of  the  prior  program.  The  table  below
presents  annual  shares  repurchased  and  average  price  per  share:

Year  Ended  December  31,

Number  of  shares  repurchased  (in  millions)
Average  price  per  share

2013

2012

2011

121
$ 39.84

121
$ 37.11

127
$ 33.73

Since  the  inception  of  our  initial  share  repurchase  program  in  1984  through  our  current  program  as  of  December  31,  2013,  we
have  purchased  3.1  billion  shares  of  our  Company’s  common  stock  at  an  average  price  per  share  of  $13.82.  In  addition  to  shares
repurchased  under  the  stock  repurchase  plans  authorized  by  our  Board  of  Directors,  the  Company’s  treasury  stock  activity  also
includes  shares  surrendered  to  the  Company  to  pay  the  exercise  price  and/or  to  satisfy  tax  withholding  obligations  in  connection
with  so-called  stock  swap  exercises  of  employee  stock  options  and/or  the  vesting  of  restricted  stock  issued  to  employees.  In  2013,
we  repurchased  $4.8  billion  of  our  stock.  The  net  impact  of  the  Company’s  treasury  stock  issuance  and  purchase  activities  in  2013
resulted  in  a  net  cash  outflow  of  $3.5  billion.  We  currently  expect  to  repurchase  $2.5  billion  to  $3.0  billion  of  our  stock  during
2014,  net  of  proceeds  from  the  issuance  of  stock  due  to  the  exercise  of  employee  stock  options.

Dividends

At  its  February  2014  meeting,  our  Board  of  Directors  increased  our  quarterly  dividend  by  9  percent,  raising  it  to  $0.305  per  share,
equivalent  to  a  full  year  dividend  of  $1.22  per  share  in  2014.  This  is  our  52nd  consecutive  annual  increase.  Our  annual  common
stock  dividend  was  $1.12  per  share,  $1.02  per  share  and  $0.94  per  share  in  2013,  2012  and  2011,  respectively.  The  2013  dividend
represented  a  10  percent  increase  from  2012,  and  the  2012  dividend  represented  an  8.5  percent  increase  from  2011.

Off-Balance  Sheet  Arrangements  and  Aggregate  Contractual  Obligations

Off-Balance  Sheet  Arrangements

In  accordance  with  the  definition  under  SEC  rules,  the  following  qualify  as  off-balance  sheet  arrangements:

(cid:127) any  obligation  under  certain  guarantee  contracts;

(cid:127) a  retained  or  contingent  interest  in  assets  transferred  to  an  unconsolidated  entity  or  similar  arrangement  that  serves  as

credit,  liquidity  or  market  risk  support  to  that  entity  for  such  assets;

(cid:127) any  obligation  under  certain  derivative  instruments;  and

(cid:127) any  obligation  arising  out  of  a  material  variable  interest  held  by  the  registrant  in  an  unconsolidated  entity  that  provides
financing,  liquidity,  market  risk  or  credit  risk  support  to  the  registrant,  or  engages  in  leasing,  hedging  or  research  and
development  services  with  the  registrant.

As  of  December  31,  2013,  we  were  contingently  liable  for  guarantees  of  indebtedness  owed  by  third  parties  of  $662  million,  of
which  $288  million  was  related  to  VIEs.  These  guarantees  are  primarily  related  to  third-party  customers,  bottlers,  vendors  and
container  manufacturing  operations  and  have  arisen  through  the  normal  course  of  business.  These  guarantees  have  various  terms,
and  none  of  these  guarantees  was  individually  significant.  The  amount  represents  the  maximum  potential  future  payments  that  we
could  be  required  to  make  under  the  guarantees;  however,  we  do  not  consider  it  probable  that  we  will  be  required  to  satisfy  these
guarantees.  Management  concluded  that  the  likelihood  of  any  significant  amounts  being  paid  by  our  Company  under  these
guarantees  is  not  probable.  As  of  December  31,  2013,  we  were  not  directly  liable  for  the  debt  of  any  unconsolidated  entity,  and
we  did  not  have  any  retained  or  contingent  interest  in  assets  as  defined  above.

Our  Company  recognizes  all  derivatives  as  either  assets  or  liabilities  at  fair  value  in  our  consolidated  balance  sheets.  Refer to
Note  5  of  Notes  to  Consolidated  Financial  Statements.

As  of  December  31,  2013,  the  Company  had  $6,410  million  in  lines  of  credit  for  general  corporate  purposes.  These  backup  lines
of  credit  expire  at  various  times  from  2014  through  2018.  There  were  no  borrowings  under  these  backup  lines  of  credit  during
2013.  These  credit  facilities  are  subject  to  normal  banking  terms  and  conditions.  Some  of  the  financial  arrangements  require
compensating  balances,  none  of  which  are  presently  significant  to  our  Company.

66

Aggregate  Contractual  Obligations

As  of  December  31,  2013,  the  Company’s  contractual  obligations,  including  payments  due  by  period,  were  as  follows  (in  millions):

Short-term  loans  and  notes  payable:1
Commercial  paper  borrowings
Lines  of  credit  and  other  short-term  borrowings

Current  maturities  of  long-term  debt2
Long-term  debt,  net  of  current  maturities2
Estimated  interest  payments3
Accrued  income  taxes4
Purchase  obligations5
Marketing  obligations6
Purchase  of  minority  shares7
Lease  obligations

Total  contractual  obligations

Payments  Due  by  Period

Total

2014

2015–2016

2017–2018

2019  and
Thereafter

$ 16,853
48
1,024
18,722
5,084
309
16,427
5,035
498
1,258

$ 16,853
48
1,024
—
436
309
10,398
2,467
498
300

$ —
—
—
5,225
858
—
1,502
1,121
—
391

$ — $
—
—
4,685
730
—
661
650
—
238

—
—
—
8,812
3,060
—
3,866
797
—
329

$ 65,258

$ 32,333

$ 9,097

$ 6,964

$ 16,864

1 Refer  to  Note  10  of  Notes  to  Consolidated  Financial  Statements  for  information  regarding  short-term  loans  and  notes  payable.  Upon  payment  of
outstanding  commercial  paper,  we  typically  issue  new  commercial  paper.  Lines  of  credit  and  other  short-term  borrowings  are  expected  to  fluctuate
depending  upon  current  liquidity  needs,  especially  at  international  subsidiaries.

2 Refer  to  Note  10  of  Notes  to  Consolidated  Financial  Statements  for  information  regarding  long-term  debt.  We  will  consider  several  alternatives  to
settle  this  long-term  debt,  including  the  use  of  cash  flows  from  operating  activities,  issuance  of  commercial  paper  or  issuance  of  other  long-term
debt.

3 We  calculated  estimated  interest  payments  for  our  long-term  debt  based  on  the  applicable  rates  and  payment  dates.  For  our  variable  rate  debt,  we

have  assumed  the  December 31,  2013  rate  for  all  years  presented.  We  typically  expect  to  settle  such  interest  payments  with  cash flows  from
operating  activities  and/or  short-term  borrowings.

4 Refer  to  Note  14  of  Notes  to  Consolidated  Financial  Statements  for  information  regarding  income  taxes.  As  of  December  31,  2013,  the  noncurrent
portion  of  our  income  tax  liability,  including  accrued  interest  and  penalties  related  to  unrecognized  tax  benefits,  was  $327  million,  which  was  not
included  in  the  total  above.  At  this  time,  the  settlement  period  for  the  noncurrent  portion  of  our  income  tax  liability  cannot be  determined.  In
addition,  any  payments  related  to  unrecognized  tax  benefits  would  be  partially  offset  by  reductions  in  payments  in  other  jurisdictions.

5 Purchase  obligations  include  agreements  to  purchase  goods  or  services  that  are  enforceable  and  legally  binding  and  that  specify  all  significant  terms,

including  long-term  contractual  obligations,  open  purchase  orders,  accounts  payable  and  certain  accrued  liabilities.  We  expect to  fund  these
obligations  with  cash  flows  from  operating  activities.

6 We  expect  to  fund  these  marketing  obligations  with  cash  flows  from  operating  activities.

7 Amount  represents  the  Company’s  obligation  to  pay  the  minority  shareowners  of  our  German  bottling  and  distribution  operations  to  purchase  their

shares  in  January  2014  under  existing  put  options.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial  Statements.

The  total  accrued  benefit  liability  for  pension  and  other  postretirement  benefit  plans  recognized  as  of  December  31,  2013,  was
$1,869  million.  Refer  to  Note  13  of  Notes  to  Consolidated  Financial  Statements.  This  amount  is  impacted  by,  among  other  items,
pension  expense,  funding  levels,  plan  amendments,  changes  in  plan  demographics  and  assumptions,  and  the  investment  return  on
plan  assets.  Because  the  accrued  liability  does  not  represent  expected  liquidity  needs,  we  did  not  include  this  amount  in  the
contractual  obligations  table.

We  generally  expect  to  fund  all  future  contributions  with  cash  flows  from  operating  activities.  Our  international  pension  plans  are
generally  funded  in  accordance  with  local  laws  and  income  tax  regulations.

As  of  December  31,  2013,  the  projected  benefit  obligation  of  the  U.S.  qualified  pension  plans  was  $5,895  million,  and  the  fair
value  of  plan  assets  was  $6,343  million.  The  projected  benefit  obligation  of  all  pension  plans  other  than  the  U.S.  qualified
pension  plans  was  $2,950  million,  and  the  fair  value  of  all  other  pension  plan  assets  was  $2,403  million.  The  majority  of  this
underfunding  is  attributable  to  an  international  pension  plan  for  certain  non-U.S.  employees  that  is  unfunded  due  to  tax  law

67

restrictions,  as  well  as  certain  unfunded  U.S.  nonqualified  pension  plans.  These  U.S.  nonqualified  pension  plans  provide,  for
certain  associates,  benefits  that  are  not  permitted  to  be  funded  through  a  qualified  plan  because  of  limits  imposed  by  the  Internal
Revenue  Code  of  1986.  The  expected  benefit  payments  for  these  unfunded  pension  plans  are  not  included  in  the  table  above.
However,  we  anticipate  annual  benefit  payments  for  these  unfunded  pension  plans  to  be  approximately  $70  million  in  2014  and
remain  near  that  level  through  2027,  decreasing  annually  thereafter.  Refer  to  Note  13  of  Notes  to  Consolidated  Financial
Statements.

In  2014,  we  expect  to  contribute  an  additional  $175  million  to  our  international  pension  plans.  Refer  to  Note  13  of  Notes  to
Consolidated  Financial  Statements.  We  did  not  include  our  estimated  contributions  to  our  various  plans  in  the  table  above.

In  general,  we  are  self-insured  for  large  portions  of  many  different  types  of  claims;  however,  we  do  use  commercial  insurance
above  our  self-insured  retentions  to  reduce  the  Company’s  risk  of  catastrophic  loss.  Our  reserves  for  the  Company’s  self-insured
losses  are  estimated  through  actuarial  procedures  of  the  insurance  industry  and  by  using  industry  assumptions,  adjusted  for  our
specific  expectations  based  on  our  claim  history.  As  of  December  31,  2013,  our  self-insurance  reserves  totaled  $537  million.  Refer
to  Note  11  of  Notes  to  Consolidated  Financial  Statements.  We  did  not  include  estimated  payments  related  to  our  self-insurance
reserves  in  the  table  above.

Deferred  income  tax  liabilities  as  of  December  31,  2013,  were  $6,491  million.  Refer  to  Note  14  of  Notes  to  Consolidated  Financial
Statements.  This  amount  is  not  included  in  the  total  contractual  obligations  table  because  we  believe  that  presentation  would  not
be  meaningful.  Deferred  income  tax  liabilities  are  calculated  based  on  temporary  differences  between  the  tax  bases  of  assets  and
liabilities  and  their  respective  book  bases,  which  will  result  in  taxable  amounts  in  future  years  when  the  liabilities  are  settled  at
their  reported  financial  statement  amounts.  The  results  of  these  calculations  do  not  have  a  direct  connection  with  the  amount  of
cash  taxes  to  be  paid  in  any  future  periods.  As  a  result,  scheduling  deferred  income  tax  liabilities  as  payments  due  by  period could
be  misleading,  because  this  scheduling  would  not  relate  to  liquidity  needs.

On  February  5,  2014,  the  Company  entered  into  agreements  with  GMCR  providing  for  the  development  and  introduction  of  the
Company’s  global  brand  portfolio  for  use  in  GMCR’s  forthcoming  Keurig  ColdTM  at-home  beverage  system  and  the  acquisition  by
the  Company  of  an  approximate  10  percent  equity  position  in  GMCR.  Under  the  terms  of  the  equity  agreement,  a  wholly-owned
subsidiary  of  the  Company  agreed  to  purchase  16,684,139  newly  issued  shares  in  GMCR  for  approximately  $1.25  billion.  The
newly  issued  shares  have  been  priced  at  $74.98,  which  represents  the  trailing  50-trading-day  volume  weighted-average  price  as  of
the  agreement  date.  The  transaction  closed  on  February 27,  2014.

Foreign  Exchange

Our  international  operations  are  subject  to  certain  opportunities  and  risks,  including  currency  fluctuations  and  governmental
actions.  We  closely  monitor  our  operations  in  each  country  and  seek  to  adopt  appropriate  strategies  that  are  responsive  to
changing  economic  and  political  environments,  and  to  fluctuations  in  foreign  currencies.

In  2013,  we  used  81  functional  currencies.  Due  to  our  global  operations,  weakness  in  some  of  these  currencies  might  be  offset  by
strength  in  others.  In  2013,  2012  and  2011,  the  weighted-average  exchange  rates  for  foreign  currencies  in  which  the  Company
conducted  operations  (all  operating  currencies),  and  for  certain  individual  currencies,  strengthened  (weakened)  against  the  U.S.
dollar  as  follows:

Year  Ended  December  31,

All  operating  currencies

Brazilian  real
Mexican  peso
Australian  dollar
South  African  rand
British  pound
Euro
Japanese  yen

2013

2012

2011

(5)%

(9)%
4
(6)
(13)
(2)
3
(18)

(6)%

(14)%
(7)
—
(12)
(1)
(9)
2

6%

5%
4
14
1
4
7
10

These  percentages  do  not  include  the  effects  of  our  hedging  activities  and,  therefore,  do  not  reflect  the  actual  impact  of
fluctuations  in  foreign  currency  exchange  rates  on  our  operating  results.  Our  foreign  currency  management  program  is  designed
to  mitigate,  over  time,  a  portion  of  the  impact  of  exchange  rate  changes  on  our  net  income  and  earnings  per  share.  The  total
currency  impact  on  operating  income,  including  the  effect  of  our  hedging  activities,  was  a  decrease  of  approximately  4  percent
and  5  percent  in  2013  and  2012,  respectively.  Based  on  spot  rates  as  of  the  beginning  of  February  2014  and  our  hedging

68

coverage  in  place,  the  Company  expects  currencies  to  have  a  10  percent  negative  impact  on  operating  income  for  the  first  quarter
of  2014  and  a  7  percent  negative  impact  on  operating  income  for  the  full  year  of  2014.

Foreign  currency  exchange  gains  and  losses  are  primarily  the  result  of  the  remeasurement  of  monetary  assets  and  liabilities  from
certain  currencies  into  functional  currencies.  The  effects  of  the  remeasurement  of  these  assets  and  liabilities  are  partially  offset  by
the  impact  of  our  economic  hedging  program  for  certain  exposures  on  our  consolidated  balance  sheets.  Refer  to  Note  5  of  Notes
to  Consolidated  Financial  Statements.  Foreign  currency  exchange  gains  and  losses  are  included  as  a  component  of  other  income
(loss)  —  net  in  our  consolidated  financial  statements.  Refer  to  the  heading  ‘‘Operations  Review  —  Other  Income  (Loss)  —  Net’’
above.  The  Company  recorded  foreign  currency  exchange  losses  of  $162  million,  $2  million  and  $73  million  in  2013,  2012  and
2011,  respectively.

Hyperinflationary  Economies

Our  Company  conducts  business  in  more  than  200  countries,  some  of  which  have  been  deemed  to  be  hyperinflationary  economies
due  to  excessively  high  inflation  rates  in  recent  years.  These  economies  create  financial  exposure  for  the  Company.

A  hyperinflationary  economy  is  one  that  has  cumulative  inflation  of  100  percent  or  more  over  a  three-year  period.  Effective
January  1,  2010,  Venezuela  was  determined  to  be  a  hyperinflationary  economy.  In  accordance  with  hyperinflationary  accounting
under  accounting  principles  generally  accepted  in  the  United  States,  our  local  subsidiary  was  required  to  use  the  U.S.  dollar  as  its
functional  currency.

During  February  2013,  the  Venezuelan  government  devalued  its  currency  to  an  official  rate  of  exchange  (‘‘official  rate’’)  of
6.3  bolivars  per  U.S.  dollar.  The  Company  remeasured  the  net  assets  of  our  local  subsidiary  and  recognized  a  related  loss  of
$140  million  from  remeasurement  in  the  line  item  other  income  (loss)  —  net  in  our  consolidated  statement  of  income.

The  Company  will  continue  to  use  the  official  rate  to  remeasure  the  net  assets  of  our  Venezuelan  subsidiary.  In  December  2013,
the  Venezuelan  government  devalued  the  currency  for  foreign  tourists  to  11.3  bolivars  per  U.S.  dollar.  While  this  rate  is  not
applicable  to  the  Company,  it  may  indicate  that  another  official  currency  devaluation  that  would  impact  companies  doing  business
in  the  country  could  occur.  If  the  official  rate  devalues  further,  or  if  we  are  able  to  access  currency  at  different  rates  that  are
reasonable  to  the  Company,  it  would  result  in  our  Company  recognizing  additional  foreign  currency  exchange  gains  or  losses  in
our  consolidated  financial  statements.  As  of  December  31,  2013,  our  Venezuelan  subsidiary  held  monetary  assets  of  $426  million
and  monetary  liabilities  of  $45  million.

In  addition  to  the  foreign  currency  exchange  exposure  related  to  our  Venezuelan  subsidiary’s  net  assets,  we  also  sell  concentrate
to  our  bottling  partner  in  Venezuela  from  outside  the  country.  These  sales  are  denominated  in  U.S.  dollars.  If  a  government-
approved  exchange  rate  mechanism  for  future  concentrate  sales  to  our  bottling  partner  in  Venezuela  is  not  available,  the  amount
of  receivables  related  to  these  sales  will  continue  to  increase.  The  carrying  value  of  these  receivables  was  $267  million  and
$109  million  as  of  December  31,  2013  and  2012,  respectively.  In  addition,  we  have  certain  U.S.  dollar  denominated  intangible
assets  associated  with  products  sold  in  Venezuela.  If  the  bolivar  further  devalues,  it  could  result  in  the  impairment  of  these
intangible  assets.  As  of  December  31,  2013,  intangible  assets  associated  with  products  sold  in  Venezuela  had  a  carrying  value  of
$107  million.

The  Company  will  continue  to  manage  its  foreign  currency  exposure  to  mitigate,  over  time,  a  portion  of  the  impact  of  exchange
rate  changes  on  net  income  and  earnings  per  share.

Impact  of  Inflation  and  Changing  Prices

Inflation  affects  the  way  we  operate  in  many  markets  around  the  world.  In  general,  we  believe  that,  over  time,  we  are  able  to
increase  prices  to  counteract  the  majority  of  the  inflationary  effects  of  increasing  costs  and  to  generate  sufficient  cash  flows  to
maintain  our  productive  capability.

69

Overview  of  Financial  Position

The  following  table  illustrates  the  change  in  the  individual  line  items  of  the  Company’s  consolidated  balance  sheet  (in  millions):

December  31,

Cash  and  cash  equivalents
Short-term  investments
Marketable  securities
Trade  accounts  receivable  —  net
Inventories
Prepaid  expenses  and  other  assets
Assets  held  for  sale
Equity  method  investments
Other  investments,  principally  bottling  companies
Other  assets
Property,  plant  and  equipment  —  net
Trademarks  with  indefinite  lives
Bottlers’  franchise  rights  with  indefinite  lives
Goodwill
Other  intangible  assets

Total  assets

Accounts  payable  and  accrued  expenses
Loans  and  notes  payable
Current  maturities  of  long-term  debt
Accrued  income  taxes
Liabilities  held  for  sale
Long-term  debt
Other  liabilities
Deferred  income  taxes

Total  liabilities

Net  assets

Increase

Percent
(Decrease) Change

2013

$ 10,414
6,707
3,147
4,873
3,277
2,886
—
10,393
1,119
4,661
14,967
6,744
7,415
12,312
1,140

$

2012

8,442
5,017
3,092
4,759
3,264
2,781
2,973
9,216
1,232
3,585
14,476
6,527
7,405
12,255
1,150

$ 1,972
1,690
55
114
13
105
(2,973)
1,177
(113)
1,076
491
217
10
57
(10)

$ 90,055

$ 86,174

$ 3,881

$

9,577
16,901
1,024
309
—
19,154
3,498
6,152

$

8,680
16,297
1,577
471
796
14,736
5,468
4,981

$

897
604
(553)
(162)
(796)
4,418
(1,970)
1,171

$ 56,615

$ 53,006

$ 3,609

$ 33,440

$ 33,168

$

2721

23%
34
2
2
—
4
(100)
13
(9)
30
3
3
—
—
(1)

5%

10%
4
(35)
(34)
(100)
30
(36)
24

7%

1%

1 Includes  a  decrease  in  net  assets  of  $1,190  million  resulting  from  foreign  currency  translation  adjustments  in  various  balance sheet  accounts.

The  table  above  includes  the  impact  of  the  following  transactions  and  events:

(cid:127) Cash  and  cash  equivalents,  short-term  investments  and  marketable  securities  increased  $3,717  million,  or  22  percent,  as  a
combined  group.  This  increase  reflects  the  Company’s  overall  cash  management  strategy.  A  majority  of  the  Company’s
consolidated  cash  and  cash  equivalents,  short-term  investments  and  marketable  securities  are  held  by  foreign  subsidiaries.

(cid:127) Assets  held  for  sale  decreased  $2,973  million,  or  100  percent,  and  liabilities  held  for  sale  decreased  $796  million,  or

100  percent,  due  to  the  Company  completing  the  deconsolidation  of  its  Philippine  and  Brazilian  bottling  operations  in
January  2013  and  July  2013,  respectively.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial  Statements  for  additional
information  on  these  transactions.

(cid:127) Equity  method  investments  increased  $1,177  million,  or  13  percent,  primarily  due  to  the  sale  of  a  majority  ownership
interest  in  our  previously  consolidated  Philippine  bottling  operations  in  January  2013  and  the  deconsolidation  of  our
Brazilian  bottling  operations  in  July  2013,  partially  offset  by  the  consolidation  of  innocent  which  had  previously  been
accounted  for  under  the  equity  method  of  accounting.  The  Company  now  accounts  for  our  ownership  interests  in  the

70

Philippine  and  Brazilian  bottling  operations  under  the  equity  method  of  accounting.  Refer  to  Note  2  of  Notes  to
Consolidated  Financial  Statements  for  additional  information  on  these  transactions.

(cid:127) Other  assets  increased  $1,076  million,  or  30  percent,  and  other  liabilities  decreased  $1,970  million,  or  36  percent,  primarily
due  to  the  reclassification  of  certain  pension  plans’  net  asset  balances  out  of  other  liabilities  as  a  result  of  actuarial  gains,
higher  returns  and  incremental  funding  during  2013.  In  addition,  the  other  assets  balance  increased  as  a  result  of  higher
investment  balances  in  our  captive  insurance  companies.

(cid:127) Accounts  payable  and  accrued  expenses  increased  $897  million,  or  10  percent,  primarily  due  to  the  Company  receiving
notification  that  put  options  it  had  issued  in  2007  to  minority  shareholders  of  our  German  bottling  and  distribution
operations  to  sell  their  respective  shares  would  be  exercised  in  January  2014.  As  a  result,  the  related  liability  was
reclassified  out  of  the  line  item  other  liabilities  into  the  line  item  accrued  expenses  in  our  consolidated  balance  sheet.  Refer
to  Note  2  of  Notes  to  Consolidated  Financial  Statements  for  additional  information  on  the  bottling  transaction.  In  addition,
accounts  payable  and  accrued  expenses  increased  due  to  the  timing  of  marketing  and  restructuring  accruals.

(cid:127) Long-term  debt  increased  $4,418  million,  or  30  percent,  primarily  due  to  the  Company’s  issuance  of  long-term  debt  net  of

early  retirements  during  2013.  Refer  to  the  heading  ‘‘Cash  Flows  from  Financing  Activities’’  above  and  Note  10  of  Notes  to
Consolidated  Financial  Statements  for  additional  information  on  our  long-term  debt  balance.

(cid:127) Deferred  income  taxes  increased  $1,171  million,  or  24  percent,  primarily  due  to  the  impact  related  to  the  net  changes  in
the  Company’s  U.S.  pension  plan  assumptions  as  well  as  a  deferred  tax  liability  recorded  as  a  result  of  the  Company’s
equity  investment  in  the  newly  combined  Brazilian  bottling  operations.  Refer  to  Note  2  of  Notes  to  Consolidated  Financial
Statements  for  additional  information  on  the  Brazilian  bottling  transaction  and  Note  13  of  Notes  to  Consolidated  Financial
Statements  for  additional  information  on  the  Company’s  deferred  income  taxes.

ITEM  7A. QUANTITATIVE  AND  QUALITATIVE  DISCLOSURES  ABOUT  MARKET  RISK

Our  Company  uses  derivative  financial  instruments  primarily  to  reduce  our  exposure  to  adverse  fluctuations  in  foreign  currency
exchange  rates,  interest  rates,  commodity  prices  and  other  market  risks.  We  do  not  enter  into  derivative  financial  instruments for
trading  purposes.  As  a  matter  of  policy,  all  of  our  derivative  positions  are  used  to  reduce  risk  by  hedging  an  underlying  economic
exposure.  Because  of  the  high  correlation  between  the  hedging  instrument  and  the  underlying  exposure,  fluctuations  in  the  value
of  the  instruments  are  generally  offset  by  reciprocal  changes  in  the  value  of  the  underlying  exposure.  The  Company  generally
hedges  anticipated  exposures  up  to  36  months  in  advance;  however,  the  majority  of  our  derivative  instruments  expire  within
24  months  or  less.  Virtually  all  of  our  derivatives  are  straightforward  over-the-counter  instruments  with  liquid  markets.

We  monitor  our  exposure  to  financial  market  risks  using  several  objective  measurement  systems,  including  a  sensitivity  analysis  to
measure  our  exposure  to  fluctuations  in  foreign  currency  exchange  rates,  interest  rates  and  commodity  prices.  Refer  to  Note  5  of
Notes  to  Consolidated  Financial  Statements  for  additional  information  about  our  hedging  transactions  and  derivative  financial
instruments.

Foreign  Currency  Exchange  Rates

We  manage  most  of  our  foreign  currency  exposures  on  a  consolidated  basis,  which  allows  us  to  net  certain  exposures  and  take
advantage  of  any  natural  offsets.  In  2013,  we  used  81  functional  currencies  and  generated  $27,034  million  of  our  net  operating
revenues  from  operations  outside  the  United  States;  therefore,  weakness  in  one  particular  currency  might  be  offset  by  strength in
other  currencies  over  time.  We  use  derivative  financial  instruments  to  further  reduce  our  net  exposure  to  foreign  currency
fluctuations.

Our  Company  enters  into  forward  exchange  contracts  and  purchases  currency  options  (principally  euro  and  Japanese  yen)  and
collars  to  hedge  certain  portions  of  forecasted  cash  flows  denominated  in  foreign  currencies.  Additionally,  we  enter  into  forward
exchange  contracts  to  offset  the  earnings  impact  related  to  foreign  currency  fluctuations  on  certain  monetary  assets  and  liabilities.
We  also  enter  into  forward  exchange  contracts  as  hedges  of  net  investments  in  international  operations.

The  total  notional  values  of  our  foreign  currency  derivatives  were  $15,341  million  and  $11,148  million  as  of  December  31,  2013
and  2012,  respectively.  This  total  includes  derivative  instruments  that  are  designated  and  qualify  for  hedge  accounting  as  well  as
economic  hedges.  The  fair  value  of  the  contracts  that  qualify  for  hedge  accounting  resulted  in  an  asset  of  $196  million  as  of
December  31,  2013.  At  the  end  of  2013,  we  estimate  that  an  unfavorable  10  percent  change  in  the  foreign  currency  exchange  rates
would  have  eliminated  the  net  unrealized  gain  and  created  an  unrealized  loss  of  $793  million.  The  fair  value  of  the  contracts  that
do  not  qualify  for  hedge  accounting  resulted  in  an  asset  of  $168  million,  and  we  estimate  that  an  unfavorable  10  percent  change  in
rates  would  have  decreased  our  net  gains  by  $325  million.

71

Interest  Rates

The  Company  is  subject  to  interest  rate  volatility  with  regard  to  existing  and  future  issuances  of  debt.  We  monitor  our  mix  of
fixed-rate  and  variable-rate  debt,  as  well  as  our  mix  of  short-term  debt  versus  long-term  debt.  From  time  to  time,  we  enter  into
interest  rate  swap  agreements  to  manage  our  exposure  to  interest  rate  fluctuations.

Based  on  the  Company’s  variable-rate  debt  and  derivative  instruments  outstanding  as  of  December  31,  2013,  a  1  percentage  point
increase  in  interest  rates  would  have  increased  interest  expense  by  $146  million  in  2013.  However,  this  increase  in  interest  expense
would  have  been  partially  offset  by  the  increase  in  interest  income  related  to  higher  interest  rates.

In  2012,  we  changed  our  overall  cash  management  program  and  made  additional  investments  in  highly  liquid  debt  securities.  As  a
result,  we  are  exposed  to  interest  rate  risk  related  to  these  investments.  These  investments  are  primarily  managed  by  external
managers  within  the  guidelines  of  the  Company’s  investment  policy.  Our  policy  requires  investments  to  be  investment  grade,  with
the  primary  objective  of  minimizing  the  potential  risk  of  principal  loss.  In  addition,  our  policy  limits  the  amount  of  credit  exposure
to  any  one  issuer.  We  estimate  that  a  1  percentage  point  increase  in  interest  rates  would  result  in  a  $35  million  decrease  in  the
fair  market  value  of  the  portfolio.

Commodity  Prices

The  Company  is  subject  to  market  risk  with  respect  to  commodity  price  fluctuations,  principally  related  to  our  purchases  of
sweeteners,  metals,  juices  and  fuels.  Whenever  possible,  we  manage  our  exposure  to  commodity  risks  primarily  through  the  use  of
supplier  pricing  agreements  that  enable  us  to  establish  the  purchase  prices  for  certain  inputs  that  are  used  in  our  manufacturing
and  distribution  business.  We  also  use  derivative  financial  instruments  to  manage  our  exposure  to  commodity  risks  at  times.
Certain  of  these  derivatives  do  not  qualify  for  hedge  accounting,  but  they  are  effective  economic  hedges  that  help  the  Company
mitigate  the  price  risk  associated  with  the  purchases  of  materials  used  in  our  manufacturing  processes  and  the  fuel  used  to
operate  our  extensive  vehicle  fleet.

Open  commodity  derivatives  that  qualify  for  hedge  accounting  had  notional  values  of  $26  million  and  $17  million  as  of
December  31,  2013  and  2012,  respectively.  The  fair  value  of  the  contracts  that  qualify  for  hedge  accounting  resulted  in  an  asset  of
less  than  $1  million.  The  potential  change  in  fair  value  of  these  commodity  derivative  instruments,  assuming  a  10  percent  decrease
in  underlying  commodity  prices,  would  have  resulted  in  a  net  loss  of  $3  million.

Open  commodity  derivatives  that  do  not  qualify  for  hedge  accounting  had  notional  values  of  $1,441  million  and  $1,084  million  as
of  December  31,  2013  and  2012,  respectively.  The  fair  value  of  the  contracts  that  do  not  qualify  for  hedge  accounting  resulted in
an  asset  of  $11  million.  The  potential  change  in  fair  value  of  these  commodity  derivative  instruments,  assuming  a  10  percent
decrease  in  underlying  commodity  prices,  would  have  eliminated  our  net  unrealized  gain  and  created  an  unrealized  loss  of
$79  million.

72

ITEM  8. FINANCIAL  STATEMENTS  AND  SUPPLEMENTARY  DATA

TABLE  OF  CONTENTS

Consolidated  Statements  of  Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated  Statements  of  Comprehensive  Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated  Balance  Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated  Statements  of  Cash  Flows

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated  Statements  of  Shareowners’  Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes  to  Consolidated  Financial  Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report  of  Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report  of  Independent  Registered  Public  Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Report  of  Independent  Registered  Public  Accounting  Firm  on  Internal  Control  Over  Financial  Reporting . . . . . . . . . . . . .

Quarterly  Data  (Unaudited) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

74

75

76

77

78

79

136

138

139

140

73

THE  COCA-COLA  COMPANY  AND  SUBSIDIARIES

CONSOLIDATED  STATEMENTS  OF  INCOME

Year  Ended  December  31,

(In  millions  except  per  share  data)
NET  OPERATING  REVENUES
Cost  of  goods  sold

GROSS  PROFIT
Selling,  general  and  administrative  expenses
Other  operating  charges

OPERATING  INCOME
Interest  income
Interest  expense
Equity  income  (loss)  —  net
Other  income  (loss)  —  net

INCOME  BEFORE  INCOME  TAXES
Income  taxes

CONSOLIDATED  NET  INCOME
Less:  Net  income  attributable  to  noncontrolling  interests

NET  INCOME  ATTRIBUTABLE  TO  SHAREOWNERS  OF  THE  COCA-COLA  COMPANY

BASIC  NET  INCOME  PER  SHARE1

DILUTED  NET  INCOME  PER  SHARE1

AVERAGE  SHARES  OUTSTANDING
Effect  of  dilutive  securities

AVERAGE  SHARES  OUTSTANDING  ASSUMING  DILUTION

1 Calculated  based  on  net  income  attributable  to  shareowners  of  The  Coca-Cola  Company.

Refer  to  Notes  to  Consolidated  Financial  Statements.

2013

2012

2011

$ 46,854
18,421

$ 48,017
19,053

$ 46,542
18,215

28,433
17,310
895

10,228
534
463
602
576

11,477
2,851

8,626
42

8,584

1.94

1.90

4,434
75

4,509

$

$

$

28,964
17,738
447

10,779
471
397
819
137

11,809
2,723

9,086
67

9,019

2.00

1.97

4,504
80

4,584

$

$

$

28,327
17,422
732

10,173
483
417
690
529

11,458
2,812

8,646
62

8,584

1.88

1.85

4,568
78

4,646

$

$

$

74

THE  COCA-COLA  COMPANY  AND  SUBSIDIARIES

CONSOLIDATED  STATEMENTS  OF  COMPREHENSIVE  INCOME

Year  Ended  December  31,

(In  millions)
CONSOLIDATED  NET  INCOME
Other  comprehensive  income:

Net  foreign  currency  translation  adjustment
Net  gain  (loss)  on  derivatives
Net  unrealized  gain  (loss)  on  available-for-sale  securities
Net  change  in  pension  and  other  benefit  liabilities

TOTAL  COMPREHENSIVE  INCOME
Less:  Comprehensive  income  (loss)  attributable  to  noncontrolling  interests

TOTAL  COMPREHENSIVE  INCOME  ATTRIBUTABLE  TO  SHAREOWNERS  OF

THE  COCA-COLA  COMPANY

Refer  to  Notes  to  Consolidated  Financial  Statements.

2013

2012

2011

$ 8,626

$ 9,086

$ 8,646

(1,187)
151
(80)
1,066

8,576
39

(182)
99
178
(668)

8,513
105

(692)
145
(7)
(763)

7,329
10

$ 8,537

$ 8,408

$ 7,319

75

THE  COCA-COLA  COMPANY  AND  SUBSIDIARIES

CONSOLIDATED  BALANCE  SHEETS

December  31,

(In  millions  except  par  value)
ASSETS

CURRENT  ASSETS

Cash  and  cash  equivalents
Short-term  investments

TOTAL  CASH,  CASH  EQUIVALENTS  AND  SHORT-TERM  INVESTMENTS

Marketable  securities
Trade  accounts  receivable,  less  allowances  of  $61  and  $53,  respectively
Inventories
Prepaid  expenses  and  other  assets
Assets  held  for  sale

TOTAL  CURRENT  ASSETS

EQUITY  METHOD  INVESTMENTS
OTHER  INVESTMENTS,  PRINCIPALLY  BOTTLING  COMPANIES
OTHER  ASSETS
PROPERTY,  PLANT  AND  EQUIPMENT  —  net
TRADEMARKS  WITH  INDEFINITE  LIVES
BOTTLERS’  FRANCHISE  RIGHTS  WITH  INDEFINITE  LIVES
GOODWILL
OTHER  INTANGIBLE  ASSETS

TOTAL  ASSETS

LIABILITIES  AND  EQUITY
CURRENT  LIABILITIES

Accounts  payable  and  accrued  expenses
Loans  and  notes  payable
Current  maturities  of  long-term  debt
Accrued  income  taxes
Liabilities  held  for  sale

TOTAL  CURRENT  LIABILITIES

LONG-TERM  DEBT
OTHER  LIABILITIES
DEFERRED  INCOME  TAXES
THE  COCA-COLA  COMPANY  SHAREOWNERS’  EQUITY
Common  stock,  $0.25  par  value;  Authorized  —  11,200  shares;

Issued  —  7,040  and  7,040  shares,  respectively

Capital  surplus
Reinvested  earnings
Accumulated  other  comprehensive  income  (loss)
Treasury  stock,  at  cost  —  2,638  and  2,571  shares,  respectively

EQUITY  ATTRIBUTABLE  TO  SHAREOWNERS  OF  THE  COCA-COLA  COMPANY
EQUITY  ATTRIBUTABLE  TO  NONCONTROLLING  INTERESTS

TOTAL  EQUITY

TOTAL  LIABILITIES  AND  EQUITY

Refer  to  Notes  to  Consolidated  Financial  Statements.

76

2013

2012

$ 10,414
6,707

$

8,442
5,017

17,121

13,459

3,147
4,873
3,277
2,886
—

31,304

10,393
1,119
4,661
14,967
6,744
7,415
12,312
1,140

3,092
4,759
3,264
2,781
2,973

30,328

9,216
1,232
3,585
14,476
6,527
7,405
12,255
1,150

$ 90,055

$ 86,174

$

9,577
16,901
1,024
309
—

27,811

19,154
3,498
6,152

$

8,680
16,297
1,577
471
796

27,821

14,736
5,468
4,981

1,760
12,276
61,660
(3,432)
(39,091)

33,173
267

33,440

1,760
11,379
58,045
(3,385)
(35,009)

32,790
378

33,168

$ 90,055

$ 86,174

THE  COCA-COLA  COMPANY  AND  SUBSIDIARIES

CONSOLIDATED  STATEMENTS  OF  CASH  FLOWS

Year  Ended  December  31,

(In  millions)
OPERATING  ACTIVITIES
Consolidated  net  income
Depreciation  and  amortization
Stock-based  compensation  expense
Deferred  income  taxes
Equity  (income)  loss  —  net  of  dividends
Foreign  currency  adjustments
Significant  (gains)  losses  on  sales  of  assets  —  net
Other  operating  charges
Other  items
Net  change  in  operating  assets  and  liabilities

Net  cash  provided  by  operating  activities

INVESTING  ACTIVITIES
Purchases  of  investments
Proceeds  from  disposals  of  investments
Acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities
Proceeds  from  disposals  of  businesses,  equity  method  investments  and  nonmarketable  securities
Purchases  of  property,  plant  and  equipment
Proceeds  from  disposals  of  property,  plant  and  equipment
Other  investing  activities

Net  cash  provided  by  (used  in)  investing  activities

FINANCING  ACTIVITIES
Issuances  of  debt
Payments  of  debt
Issuances  of  stock
Purchases  of  stock  for  treasury
Dividends
Other  financing  activities

Net  cash  provided  by  (used  in)  financing  activities

2013

2012

2011

$

$

$

8,626
1,977
227
648
(201)
168
(670)
465
234
(932)

9,086
1,982
259
632
(426)
(130)
(98)
166
254
(1,080)

10,542

10,645

(14,782)
12,791
(353)
872
(2,550)
111
(303)

(14,824)
7,791
(1,486)
20
(2,780)
143
(268)

(4,214)

(11,404)

8,646
1,954
354
1,035
(269)
7
(220)
214
(354)
(1,893)

9,474

(4,798)
5,811
(971)
398
(2,920)
101
(145)

(2,524)

43,425
(38,714)
1,328
(4,832)
(4,969)
17

42,791
(38,573)
1,489
(4,559)
(4,595)
100

27,495
(22,530)
1,569
(4,513)
(4,300)
45

(3,745)

(3,347)

(2,234)

EFFECT  OF  EXCHANGE  RATE  CHANGES  ON  CASH  AND  CASH  EQUIVALENTS

(611)

(255)

(430)

CASH  AND  CASH  EQUIVALENTS
Net  increase  (decrease)  during  the  year
Balance  at  beginning  of  year

Balance  at  end  of  year

Refer  to  Notes  to  Consolidated  Financial  Statements.

1,972
8,442

(4,361)
12,803

4,286
8,517

$ 10,414

$

8,442

$ 12,803

77

THE  COCA-COLA  COMPANY  AND  SUBSIDIARIES

CONSOLIDATED  STATEMENTS  OF  SHAREOWNERS’  EQUITY

Year  Ended  December  31,

2013

2012

2011

(In  millions  except  per  share  data)
EQUITY  ATTRIBUTABLE  TO  SHAREOWNERS  OF  THE  COCA-COLA  COMPANY

NUMBER  OF  COMMON  SHARES  OUTSTANDING

Balance  at  beginning  of  year
Purchases  of  treasury  stock
Treasury  stock  issued  to  employees  related  to  stock  compensation  plans

Balance  at  end  of  year

COMMON  STOCK

CAPITAL  SURPLUS

Balance  at  beginning  of  year

Stock  issued  to  employees  related  to  stock  compensation  plans
Tax  benefit  (charge)  from  stock  compensation  plans
Stock-based  compensation
Other  activities

Balance  at  end  of  year

REINVESTED  EARNINGS

Balance  at  beginning  of  year

Net  income  attributable  to  shareowners  of  The  Coca-Cola  Company
Dividends  (per  share  —  $1.12,  $1.02  and  $0.94  in  2013,  2012  and  2011,  respectively)

Balance  at  end  of  year

ACCUMULATED  OTHER  COMPREHENSIVE  INCOME  (LOSS)

Balance  at  beginning  of  year

Net  other  comprehensive  income  (loss)

Balance  at  end  of  year

TREASURY  STOCK

Balance  at  beginning  of  year

Stock  issued  to  employees  related  to  stock  compensation  plans
Purchases  of  treasury  stock

Balance  at  end  of  year

4,469
(121)
54

4,402

4,526
(121)
64

4,469

4,583
(127)
70

4,526

$

1,760

$

1,760

$

1,760

11,379
569
144
227
(43)

12,276

58,045
8,584
(4,969)

61,660

(3,385)
(47)

(3,432)

10,332
640
144
259
4

11,379

53,621
9,019
(4,595)

58,045

(2,774)
(611)

(3,385)

9,177
724
79
354
(2)

10,332

49,337
8,584
(4,300)

53,621

(1,509)
(1,265)

(2,774)

(35,009)
745
(4,827)

(31,304)
786
(4,491)

(27,762)
830
(4,372)

(39,091)

(35,009)

(31,304)

TOTAL  EQUITY  ATTRIBUTABLE  TO  SHAREOWNERS  OF  THE  COCA-COLA  COMPANY

$ 33,173

$ 32,790

$ 31,635

EQUITY  ATTRIBUTABLE  TO  NONCONTROLLING  INTERESTS

Balance  at  beginning  of  year

Net  income  attributable  to  noncontrolling  interests
Net  foreign  currency  translation  adjustment
Dividends  paid  to  noncontrolling  interests
Acquisition  of  interests  held  by  noncontrolling  owners
Contributions  by  noncontrolling  interests
Business  combinations
Deconsolidation  of  certain  entities

$

$

378
42
(3)
(58)
(34)
6
25
(89)

$

286
67
38
(48)
(15)
—
50
—

TOTAL  EQUITY  ATTRIBUTABLE  TO  NONCONTROLLING  INTERESTS

$

267

$

378

$

Refer  to  Notes  to  Consolidated  Financial  Statements.

314
62
(52)
(38)
—
—
—
—

286

78

THE  COCA-COLA  COMPANY  AND  SUBSIDIARIES

NOTES  TO  CONSOLIDATED  FINANCIAL  STATEMENTS

NOTE  1:  BUSINESS  AND  SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES

Description  of  Business

The  Coca-Cola  Company  is  the  world’s  largest  beverage  company.  We  own  or  license  and  market  more  than  500  nonalcoholic
beverage  brands,  primarily  sparkling  beverages  but  also  a  variety  of  still  beverages  such  as  waters,  enhanced  waters,  juices  and
juice  drinks,  ready-to-drink  teas  and  coffees,  and  energy  and  sports  drinks.  We  own  and  market  four  of  the  world’s  top  five
nonalcoholic  sparkling  beverage  brands:  Coca-Cola,  Diet  Coke,  Fanta  and  Sprite.  Finished  beverage  products  bearing  our
trademarks,  sold  in  the  United  States  since  1886,  are  now  sold  in  more  than  200  countries.

We  make  our  branded  beverage  products  available  to  consumers  throughout  the  world  through  our  network  of  Company-owned
or  -controlled  bottling  and  distribution  operations,  bottling  partners,  distributors,  wholesalers  and  retailers  —  the  world’s  largest
beverage  distribution  system.  Beverages  bearing  trademarks  owned  by  or  licensed  to  us  account  for  1.9  billion  of  the
approximately  57  billion  beverage  servings  of  all  types  consumed  worldwide  every  day.

Our  Company  markets,  manufactures  and  sells:

(cid:127) beverage  concentrates,  sometimes  referred  to  as  ‘‘beverage  bases,’’  and  syrups,  including  fountain  syrups  (we  refer  to  this

part  of  our  business  as  our  ‘‘concentrate  business’’  or  ‘‘concentrate  operations’’);  and

(cid:127) finished  sparkling  and  still  beverages  (we  refer  to  this  part  of  our  business  as  our  ‘‘finished  product  business’’  or  ‘‘finished

product  operations’’).

Generally,  finished  product  operations  generate  higher  net  operating  revenues  but  lower  gross  profit  margins  than  concentrate
operations.

In  our  concentrate  operations,  we  typically  generate  net  operating  revenues  by  selling  concentrates  and  syrups  to  authorized
bottling  and  canning  operations  (to  which  we  typically  refer  as  our  ‘‘bottlers’’  or  our  ‘‘bottling  partners’’).  Our  bottling  partners
either  combine  the  concentrates  with  sweeteners  (depending  on  the  product),  still  water  and/or  sparkling  water,  or  combine  the
syrups  with  sparkling  water  to  produce  finished  beverages.  The  finished  beverages  are  packaged  in  authorized  containers  —  such
as  cans  and  refillable  and  nonrefillable  glass  and  plastic  bottles  —  bearing  our  trademarks  or  trademarks  licensed  to  us  and  are
then  sold  to  retailers  directly  or,  in  some  cases,  through  wholesalers  or  other  bottlers.  Outside  the  United  States,  we  also  sell
concentrates  for  fountain  beverages  to  our  bottling  partners  who  are  typically  authorized  to  manufacture  fountain  syrups,  which
they  sell  to  fountain  retailers  such  as  restaurants  and  convenience  stores  which  use  the  fountain  syrups  to  produce  beverages  for
immediate  consumption,  or  to  authorized  fountain  wholesalers  who  in  turn  sell  and  distribute  the  fountain  syrups  to  fountain
retailers.

Our  finished  product  operations  consist  primarily  of  Company-owned  or  -controlled  bottling,  sales  and  distribution  operations,
including  Coca-Cola  Refreshments  (‘‘CCR’’).  Our  Company-owned  or  -controlled  bottling,  sales  and  distribution  operations,  other
than  CCR,  are  included  in  our  Bottling  Investments  operating  segment.  CCR  is  included  in  our  North  America  operating
segment.  Our  finished  product  operations  generate  net  operating  revenues  by  selling  sparkling  beverages  and  a  variety  of  still
beverages,  such  as  juices  and  juice  drinks,  energy  and  sports  drinks,  ready-to-drink  teas  and  coffees,  and  certain  water  products,  to
retailers  or  to  distributors,  wholesalers  and  bottling  partners  who  distribute  them  to  retailers.  In  addition,  in  the  United  States,  we
manufacture  fountain  syrups  and  sell  them  to  fountain  retailers,  such  as  restaurants  and  convenience  stores  who  use  the  fountain
syrups  to  produce  beverages  for  immediate  consumption,  or  to  authorized  fountain  wholesalers  or  bottling  partners  who  resell  the
fountain  syrups  to  fountain  retailers.  In  the  United  States,  we  authorize  wholesalers  to  resell  our  fountain  syrups  through
nonexclusive  appointments  that  neither  restrict  us  in  setting  the  prices  at  which  we  sell  fountain  syrups  to  the  wholesalers  nor
restrict  the  territories  in  which  the  wholesalers  may  resell  in  the  United  States.

79

Summary  of  Significant  Accounting  Policies

Basis  of  Presentation

Our  consolidated  financial  statements  are  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United
States.  The  preparation  of  our  consolidated  financial  statements  requires  us  to  make  estimates  and  assumptions  that  affect  the
reported  amounts  of  assets,  liabilities,  revenues  and  expenses  and  the  disclosure  of  contingent  assets  and  liabilities  in  our
consolidated  financial  statements  and  accompanying  notes.  Although  these  estimates  are  based  on  our  knowledge  of  current
events  and  actions  we  may  undertake  in  the  future,  actual  results  may  ultimately  differ  from  these  estimates  and  assumptions.
Furthermore,  when  testing  assets  for  impairment  in  future  periods,  if  management  uses  different  assumptions  or  if  different
conditions  occur,  impairment  charges  may  result.

We  use  the  equity  method  to  account  for  investments  in  companies,  if  our  investment  provides  us  with  the  ability  to  exercise
significant  influence  over  operating  and  financial  policies  of  the  investee.  Our  consolidated  net  income  includes  our  Company’s
proportionate  share  of  the  net  income  or  loss  of  these  companies.  Our  judgment  regarding  the  level  of  influence  over  each  equity
method  investment  includes  considering  key  factors  such  as  our  ownership  interest,  representation  on  the  board  of  directors,
participation  in  policy-making  decisions  and  material  intercompany  transactions.

We  eliminate  from  our  financial  results  all  significant  intercompany  transactions,  including  the  intercompany  transactions  with
consolidated  variable  interest  entities  (‘‘VIEs’’)  and  the  intercompany  portion  of  transactions  with  equity  method  investees.

Certain  other  amounts  in  the  prior  years’  consolidated  financial  statements  and  notes  have  been  revised  to  conform  to  the  current
year  presentation.

Principles  of  Consolidation

Our  Company  consolidates  all  entities  that  we  control  by  ownership  of  a  majority  voting  interest  as  well  as  VIEs  for  which  our
Company  is  the  primary  beneficiary.  Generally,  we  consolidate  only  business  enterprises  that  we  control  by  ownership  of  a
majority  voting  interest.  However,  there  are  situations  in  which  consolidation  is  required  even  though  the  usual  condition  of
consolidation  (ownership  of  a  majority  voting  interest)  does  not  apply.  Generally,  this  occurs  when  an  entity  holds  an  interest  in
another  business  enterprise  that  was  achieved  through  arrangements  that  do  not  involve  voting  interests,  which  results  in  a
disproportionate  relationship  between  such  entity’s  voting  interests  in,  and  its  exposure  to  the  economic  risks  and  potential
rewards  of,  the  other  business  enterprise.  This  disproportionate  relationship  results  in  what  is  known  as  a  variable  interest, and  the
entity  in  which  we  have  the  variable  interest  is  referred  to  as  a  ‘‘VIE.’’  An  enterprise  must  consolidate  a  VIE  if  it  is  determined  to
be  the  primary  beneficiary  of  the  VIE.  The  primary  beneficiary  has  both  (1)  the  power  to  direct  the  activities  of  the  VIE  that
most  significantly  impact  the  entity’s  economic  performance,  and  (2)  the  obligation  to  absorb  losses  or  the  right  to  receive  benefits
from  the  VIE  that  could  potentially  be  significant  to  the  VIE.

Our  Company  holds  interests  in  certain  VIEs,  primarily  bottling  and  container  manufacturing  operations,  for  which  we  were  not
determined  to  be  the  primary  beneficiary.  Our  variable  interests  in  these  VIEs  primarily  relate  to  profit  guarantees  or
subordinated  financial  support.  Refer  to  Note  11.  Although  these  financial  arrangements  resulted  in  us  holding  variable  interests
in  these  entities,  they  did  not  empower  us  to  direct  the  activities  of  the  VIEs  that  most  significantly  impact  the  VIEs’  economic
performance.  Our  Company’s  investments,  plus  any  loans  and  guarantees,  related  to  these  VIEs  totaled  $2,171  million  and
$1,776  million  as  of  December  31,  2013  and  2012,  respectively,  representing  our  maximum  exposures  to  loss.  The  Company’s
investments,  plus  any  loans  and  guarantees,  related  to  these  VIEs  were  not  significant  to  the  Company’s  consolidated  financial
statements.

In  addition,  our  Company  holds  interests  in  certain  VIEs,  primarily  bottling  and  container  manufacturing  operations,  for  which we
were  determined  to  be  the  primary  beneficiary.  As  a  result,  we  have  consolidated  these  entities.  Our  Company’s  investments,  plus
any  loans  and  guarantees,  related  to  these  VIEs  totaled  $284  million  and  $234  million  as  of  December  31,  2013  and  2012,
respectively,  representing  our  maximum  exposures  to  loss.  The  assets  and  liabilities  of  VIEs  for  which  we  are  the  primary
beneficiary  were  not  significant  to  the  Company’s  consolidated  financial  statements.

Creditors  of  our  VIEs  do  not  have  recourse  against  the  general  credit  of  the  Company,  regardless  of  whether  they  are  accounted
for  as  consolidated  entities.

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Assets  and  Liabilities  Held  for  Sale

Our  Company  classifies  long-lived  assets  (disposal  groups)  to  be  sold  as  held  for  sale  in  the  period  in  which  all  of  the  following
criteria  are  met:  management,  having  the  authority  to  approve  the  action,  commits  to  a  plan  to  sell  the  asset  (disposal  group);  the
asset  (disposal  group)  is  available  for  immediate  sale  in  its  present  condition  subject  only  to  terms  that  are  usual  and  customary
for  sales  of  such  assets  (disposal  groups);  an  active  program  to  locate  a  buyer  and  other  actions  required  to  complete  the  plan  to
sell  the  asset  (disposal  group)  have  been  initiated;  the  sale  of  the  asset  (disposal  group)  is  probable,  and  transfer  of  the  asset
(disposal  group)  is  expected  to  qualify  for  recognition  as  a  completed  sale  within  one  year,  except  if  events  or  circumstances
beyond  our  control  extend  the  period  of  time  required  to  sell  the  asset  (disposal  group)  beyond  one  year;  the  asset  (disposal
group)  is  being  actively  marketed  for  sale  at  a  price  that  is  reasonable  in  relation  to  its  current  fair  value;  and  actions  required  to
complete  the  plan  indicate  that  it  is  unlikely  that  significant  changes  to  the  plan  will  be  made  or  that  the  plan  will  be  withdrawn.

We  initially  measure  a  long-lived  asset  (disposal  group)  that  is  classified  as  held  for  sale  at  the  lower  of  its  carrying  value  or  fair
value  less  any  costs  to  sell.  Any  loss  resulting  from  this  measurement  is  recognized  in  the  period  in  which  the  held-for-sale  criteria
are  met.  Conversely,  gains  are  not  recognized  on  the  sale  of  a  long-lived  asset  (disposal  group)  until  the  date  of  sale.  We  assess
the  fair  value  of  a  long-lived  asset  (disposal  group)  less  any  costs  to  sell  each  reporting  period  it  remains  classified  as  held  for  sale
and  report  any  subsequent  changes  as  an  adjustment  to  the  carrying  value  of  the  asset  (disposal  group),  as  long  as  the  new
carrying  value  does  not  exceed  the  carrying  value  of  the  asset  at  the  time  it  was  initially  classified  as  held  for  sale.

Upon  determining  that  a  long-lived  asset  (disposal  group)  meets  the  criteria  to  be  classified  as  held  for  sale,  the  Company  reports
the  assets  and  liabilities  of  the  disposal  group,  if  material,  in  the  line  items  assets  held  for  sale  and  liabilities  held  for sale,
respectively,  in  our  consolidated  balance  sheet.

Revenue  Recognition

Our  Company  recognizes  revenue  when  persuasive  evidence  of  an  arrangement  exists,  delivery  of  products  has  occurred,  the  sales
price  charged  is  fixed  or  determinable,  and  collectibility  is  reasonably  assured.  For  our  Company,  this  generally  means  that  we
recognize  revenue  when  title  to  our  products  is  transferred  to  our  bottling  partners,  resellers  or  other  customers.  In  particular,
title  usually  transfers  upon  shipment  to  or  receipt  at  our  customers’  locations,  as  determined  by  the  specific  sales  terms  of  the
transactions.  Our  sales  terms  do  not  allow  for  a  right  of  return  except  for  matters  related  to  any  manufacturing  defects  on  our
part.

Deductions  from  Revenue

Our  customers  can  earn  certain  incentives  including,  but  not  limited  to,  cash  discounts,  funds  for  promotional  and  marketing
activities,  volume-based  incentive  programs  and  support  for  infrastructure  programs.  The  costs  associated  with  these  incentives  are
included  in  deductions  from  revenue,  a  component  of  net  operating  revenues  in  our  consolidated  statements  of  income.  For
customer  incentives  that  must  be  earned,  management  must  make  estimates  related  to  the  contractual  terms,  customer
performance  and  sales  volume  to  determine  the  total  amounts  earned  and  to  be  recorded  in  deductions  from  revenue.  In  making
these  estimates,  management  considers  past  results.  The  actual  amounts  ultimately  paid  may  be  different  from  our  estimates.

In  some  situations,  the  Company  may  determine  it  to  be  advantageous  to  make  advance  payments  to  specific  customers  to  fund
certain  marketing  activities  intended  to  generate  profitable  volume  and/or  invest  in  infrastructure  programs  with  our  bottlers that
are  directed  at  strengthening  our  bottling  system  and  increasing  unit  case  volume.  The  Company  also  makes  advance  payments  to
certain  customers  for  distribution  rights.  The  advance  payments  made  to  customers  are  initially  capitalized  and  included  in  our
consolidated  balance  sheets  in  prepaid  expenses  and  other  assets  and  noncurrent  other  assets,  depending  on  the  duration  of  the
agreements.  The  assets  are  amortized  over  the  applicable  periods  and  included  in  deductions  from  revenue.  The  duration  of  these
agreements  typically  ranges  from  4  to  10  years.

Amortization  expense  for  infrastructure  programs  was  $69  million,  $86  million  and  $90  million  in  2013,  2012  and  2011,  respectively.
The  aggregate  deductions  from  revenue  recorded  by  the  Company  in  relation  to  these  programs,  including  amortization  expense
on  infrastructure  programs,  were  $6.9  billion,  $6.1  billion  and  $5.8  billion  in  2013,  2012  and  2011,  respectively.

Advertising  Costs

Our  Company  expenses  production  costs  of  print,  radio,  television  and  other  advertisements  as  of  the  first  date  the  advertisements
take  place.  All  other  marketing  expenditures  are  expensed  in  the  annual  period  in  which  the  expenditure  is  incurred.  Advertising
costs  included  in  the  line  item  selling,  general  and  administrative  expenses  in  our  consolidated  statements  of  income  were
$3.3  billion,  $3.3  billion  and  $3.3  billion  in  2013,  2012  and  2011,  respectively.  As  of  December  31,  2013  and  2012,  advertising  and
production  costs  of  $363  million  and  $295  million,  respectively,  were  primarily  recorded  in  the  line  item  prepaid  expenses  and
other  assets  in  our  consolidated  balance  sheets.

81

For  interim  reporting  purposes,  we  allocate  our  estimated  full  year  marketing  expenditures  that  benefit  multiple  interim  periods  to
each  of  our  interim  reporting  periods.  We  use  the  proportion  of  each  interim  period’s  actual  unit  case  volume  to  the  estimated
full  year  unit  case  volume  as  the  basis  for  the  allocation.  This  methodology  results  in  our  marketing  expenditures  being  recognized
at  a  standard  rate  per  unit  case.  At  the  end  of  each  interim  reporting  period,  we  review  our  estimated  full  year  unit  case  volume
and  our  estimated  full  year  marketing  expenditures  in  order  to  evaluate  if  a  change  in  estimate  is  necessary.  The  impact  of  any
changes  in  these  full  year  estimates  is  recognized  in  the  interim  period  in  which  the  change  in  estimate  occurs.  Our  full  year
marketing  expenditures  are  not  impacted  by  this  interim  accounting  policy.

Shipping  and  Handling  Costs

Shipping  and  handling  costs  related  to  the  movement  of  finished  goods  from  manufacturing  locations  to  our  sales  distribution
centers  are  included  in  the  line  item  cost  of  goods  sold  in  our  consolidated  statements  of  income.  Shipping  and  handling  costs
incurred  to  move  finished  goods  from  our  sales  distribution  centers  to  customer  locations  are  included  in  the  line  item  selling,
general  and  administrative  expenses  in  our  consolidated  statements  of  income.  During  the  years  ended  December  31,  2013,  2012
and  2011,  the  Company  recorded  shipping  and  handling  costs  of  $2.7  billion,  $2.8  billion  and  $2.4  billion,  respectively,  in  the  line
item  selling,  general  and  administrative  expenses.  Our  customers  do  not  pay  us  separately  for  shipping  and  handling  costs  related
to  finished  goods.

Net  Income  Per  Share

Basic  net  income  per  share  is  computed  by  dividing  net  income  by  the  weighted-average  number  of  common  shares  outstanding
during  the  reporting  period.  Diluted  net  income  per  share  is  computed  similarly  to  basic  net  income  per  share,  except  that  it
includes  the  potential  dilution  that  could  occur  if  dilutive  securities  were  exercised.  Approximately  28  million,  34  million  and
32  million  stock  option  awards  were  excluded  from  the  computations  of  diluted  net  income  per  share  in  2013,  2012  and  2011,
respectively,  because  the  awards  would  have  been  antidilutive  for  the  years  presented.

Cash  Equivalents

We  classify  time  deposits  and  other  investments  that  are  highly  liquid  and  have  maturities  of  three  months  or  less  at  the  date of
purchase  as  cash  equivalents.  We  manage  our  exposure  to  counterparty  credit  risk  through  specific  minimum  credit  standards,
diversification  of  counterparties  and  procedures  to  monitor  our  credit  risk  concentrations.

Short-Term  Investments

We  classify  time  deposits  and  other  investments  that  have  maturities  of  greater  than  three  months  but  less  than  one  year  as
short-term  investments.

Investments  in  Equity  and  Debt  Securities

We  use  the  equity  method  to  account  for  our  investments  in  equity  securities  if  our  investment  gives  us  the  ability  to  exercise
significant  influence  over  operating  and  financial  policies  of  the  investee.  We  include  our  proportionate  share  of  earnings  and/or
losses  of  our  equity  method  investees  in  equity  income  (loss)  —  net  in  our  consolidated  statements  of  income.  The  carrying  value
of  our  equity  investments  is  reported  in  equity  method  investments  in  our  consolidated  balance  sheets.  Refer  to  Note  6.

We  account  for  investments  in  companies  that  we  do  not  control  or  account  for  under  the  equity  method  either  at  fair  value  or
under  the  cost  method,  as  applicable.  Investments  in  equity  securities,  other  than  investments  accounted  for  under  the  equity
method,  are  carried  at  fair  value  if  the  fair  value  of  the  security  is  readily  determinable.  Equity  investments  carried  at  fair  value
are  classified  as  either  trading  or  available-for-sale  securities  with  their  cost  basis  determined  by  the  specific  identification  method.
Realized  and  unrealized  gains  and  losses  on  trading  securities  and  realized  gains  and  losses  on  available-for-sale  securities  are
included  in  other  income  (loss)  —  net  in  our  consolidated  statements  of  income.  Unrealized  gains  and  losses,  net  of  deferred
taxes,  on  available-for-sale  securities  are  included  in  our  consolidated  balance  sheets  as  a  component  of  accumulated  other
comprehensive  income  (loss)  (‘‘AOCI’’).  Trading  securities  are  reported  as  either  marketable  securities  or  other  assets  in  our
consolidated  balance  sheets.  Securities  classified  as  available-for-sale  are  reported  as  either  marketable  securities,  other
investments  or  other  assets  in  our  consolidated  balance  sheets,  depending  on  the  length  of  time  we  intend  to  hold  the  investment.
Refer  to  Note  3.

Investments  in  equity  securities  that  we  do  not  control  or  account  for  under  the  equity  method  and  do  not  have  readily
determinable  fair  values  for  are  accounted  for  under  the  cost  method.  Cost  method  investments  are  originally  recorded  at  cost,
and  we  record  dividend  income  when  applicable  dividends  are  declared.  Cost  method  investments  are  reported  as  other
investments  in  our  consolidated  balance  sheets,  and  dividend  income  from  cost  method  investments  is  reported  in  the  line  item
other  income  (loss)  —  net  in  our  consolidated  statements  of  income.

Our  investments  in  debt  securities  are  carried  at  either  amortized  cost  or  fair  value.  Investments  in  debt  securities  that  the
Company  has  the  positive  intent  and  ability  to  hold  to  maturity  are  carried  at  amortized  cost  and  classified  as  held-to-maturity.

82

Investments  in  debt  securities  that  are  not  classified  as  held-to-maturity  are  carried  at  fair  value  and  classified  as  either  trading  or
available-for-sale.

Each  reporting  period  we  review  all  of  our  investments  in  equity  and  debt  securities,  except  for  those  classified  as  trading,  to
determine  whether  a  significant  event  or  change  in  circumstances  has  occurred  that  may  have  an  adverse  effect  on  the  fair  value
of  each  investment.  When  such  events  or  changes  occur,  we  evaluate  the  fair  value  compared  to  our  cost  basis  in  the  investment.
We  also  perform  this  evaluation  every  reporting  period  for  each  investment  for  which  our  cost  basis  exceeded  the  fair  value  in the
prior  period.  The  fair  values  of  most  of  our  investments  in  publicly  traded  companies  are  often  readily  available  based  on  quoted
market  prices.  For  investments  in  nonpublicly  traded  companies,  management’s  assessment  of  fair  value  is  based  on  valuation
methodologies  including  discounted  cash  flows,  estimates  of  sales  proceeds  and  appraisals,  as  appropriate.  We  consider  the
assumptions  that  we  believe  hypothetical  marketplace  participants  would  use  in  evaluating  estimated  future  cash  flows  when
employing  the  discounted  cash  flow  or  estimates  of  sales  proceeds  valuation  methodologies.

In  the  event  the  fair  value  of  an  investment  declines  below  our  cost  basis,  management  determines  if  the  decline  in  fair  value is
other  than  temporary.  If  management  determines  the  decline  is  other  than  temporary,  an  impairment  charge  is  recorded.
Management’s  assessment  as  to  the  nature  of  a  decline  in  fair  value  is  based  on,  among  other  things,  the  length  of  time  and  the
extent  to  which  the  market  value  has  been  less  than  our  cost  basis,  the  financial  condition  and  near-term  prospects  of  the  issuer,
and  our  intent  and  ability  to  retain  the  investment  for  a  period  of  time  sufficient  to  allow  for  any  anticipated  recovery  in  market
value.

Trade  Accounts  Receivable

We  record  trade  accounts  receivable  at  net  realizable  value.  This  value  includes  an  appropriate  allowance  for  estimated
uncollectible  accounts  to  reflect  any  loss  anticipated  on  the  trade  accounts  receivable  balances  and  charged  to  the  provision  for
doubtful  accounts.  We  calculate  this  allowance  based  on  our  history  of  write-offs,  the  level  of  past-due  accounts  based  on  the
contractual  terms  of  the  receivables,  and  our  relationships  with,  and  the  economic  status  of,  our  bottling  partners  and  customers.
We  believe  our  exposure  to  concentrations  of  credit  risk  is  limited  due  to  the  diverse  geographic  areas  covered  by  our  operations.
Activity  in  the  allowance  for  doubtful  accounts  was  as  follows  (in  millions):

Year  Ended  December  31,

Balance  at  beginning  of  year
Net  charges  to  costs  and  expenses
Write-offs
Other1

Balance  at  end  of  year

2013

2012

2011

$ 53
30
(14)
(8)

$ 83
5
(19)
(16)

$ 48
56
(12)
(9)

$ 61

$ 53

$ 83

1 Other  includes  foreign  currency  translation  and  the  impact  of  transferring  the  assets  of  our  consolidated  Philippine  and  Brazilian  bottling  operations

to  assets  held  for  sale.  See  Note  2.

A  significant  portion  of  our  net  operating  revenues  and  corresponding  accounts  receivable  is  derived  from  sales  of  our  products  in
international  markets.  Refer  to  Note  19.  We  also  generate  a  significant  portion  of  our  net  operating  revenues  by  selling
concentrates  and  syrups  to  bottlers  in  which  we  have  a  noncontrolling  interest,  including  Coca-Cola  FEMSA,  S.A.B.  de  C.V.
(‘‘Coca-Cola  FEMSA’’),  Coca-Cola  HBC  AG  (‘‘Coca-Cola  Hellenic’’),  and  Coca-Cola  Amatil  Limited  (‘‘Coca-Cola  Amatil’’).  Refer
to  Note  6.

Inventories

Inventories  consist  primarily  of  raw  materials  and  packaging  (which  includes  ingredients  and  supplies)  and  finished  goods  (which
include  concentrates  and  syrups  in  our  concentrate  operations  and  finished  beverages  in  our  finished  product  operations).
Inventories  are  valued  at  the  lower  of  cost  or  market.  We  determine  cost  on  the  basis  of  the  average  cost  or  first-in,  first-out
methods.  Refer  to  Note  4.

Derivative  Instruments

Our  Company,  when  deemed  appropriate,  uses  derivatives  as  a  risk  management  tool  to  mitigate  the  potential  impact  of  certain
market  risks.  The  primary  market  risks  managed  by  the  Company  through  the  use  of  derivative  instruments  are  foreign  currency
exchange  rate  risk,  commodity  price  risk  and  interest  rate  risk.  All  derivatives  are  carried  at  fair  value  in  our  consolidated balance
sheets  in  the  line  items  prepaid  expenses  and  other  assets;  other  assets;  or  accounts  payable  and  accrued  expenses;  and  other
liabilities,  as  applicable.  The  cash  flow  impact  of  the  Company’s  derivative  instruments  is  primarily  included  in  our  consolidated
statements  of  cash  flows  in  net  cash  provided  by  operating  activities.  Refer  to  Note  5.

83

Property,  Plant  and  Equipment

Property,  plant  and  equipment  are  stated  at  cost.  Repair  and  maintenance  costs  that  do  not  improve  service  potential  or  extend
economic  life  are  expensed  as  incurred.  Depreciation  is  recorded  principally  by  the  straight-line  method  over  the  estimated  useful
lives  of  our  assets,  which  are  reviewed  periodically  and  generally  have  the  following  ranges:  buildings  and  improvements:  40  years
or  less;  and  machinery,  equipment  and  vehicle  fleet:  20  years  or  less.  Land  is  not  depreciated,  and  construction  in  progress  is  not
depreciated  until  ready  for  service.  Leasehold  improvements  are  amortized  using  the  straight-line  method  over  the  shorter  of  the
remaining  lease  term,  including  renewals  that  are  deemed  to  be  reasonably  assured,  or  the  estimated  useful  life  of  the
improvement.  Depreciation  is  not  recorded  during  the  period  in  which  a  long-lived  asset  (disposal  group)  is  classified  as  held for
sale,  even  if  the  asset  (disposal  group)  continues  to  generate  revenue  during  the  period.  Depreciation  expense,  including  the
depreciation  expense  of  assets  under  capital  lease,  totaled  $1,727  million,  $1,704  million  and  $1,654  million  in  2013,  2012  and
2011,  respectively.  Amortization  expense  for  leasehold  improvements  totaled  $16  million,  $19  million  and  $18  million  in  2013,
2012  and  2011,  respectively.

Certain  events  or  changes  in  circumstances  may  indicate  that  the  recoverability  of  the  carrying  amount  of  property,  plant  and
equipment  should  be  assessed,  including,  among  others,  a  significant  decrease  in  market  value,  a  significant  change  in  the  business
climate  in  a  particular  market,  or  a  current  period  operating  or  cash  flow  loss  combined  with  historical  losses  or  projected  future
losses.  When  such  events  or  changes  in  circumstances  are  present,  we  estimate  the  future  cash  flows  expected  to  result  from  the
use  of  the  asset  (or  asset  group)  and  its  eventual  disposition.  These  estimated  future  cash  flows  are  consistent  with  those  we use
in  our  internal  planning.  If  the  sum  of  the  expected  future  cash  flows  (undiscounted  and  without  interest  charges)  is  less  than  the
carrying  amount,  we  recognize  an  impairment  loss.  The  impairment  loss  recognized  is  the  amount  by  which  the  carrying  amount
exceeds  the  fair  value.  We  use  a  variety  of  methodologies  to  determine  the  fair  value  of  property,  plant  and  equipment,  including
appraisals  and  discounted  cash  flow  models,  which  are  consistent  with  the  assumptions  we  believe  hypothetical  marketplace
participants  would  use.  Refer  to  Note  7.

Goodwill,  Trademarks  and  Other  Intangible  Assets

We  classify  intangible  assets  into  three  categories:  (1)  intangible  assets  with  definite  lives  subject  to  amortization,  (2)  intangible
assets  with  indefinite  lives  not  subject  to  amortization  and  (3)  goodwill.  We  determine  the  useful  lives  of  our  identifiable
intangible  assets  after  considering  the  specific  facts  and  circumstances  related  to  each  intangible  asset.  Factors  we  consider when
determining  useful  lives  include  the  contractual  term  of  any  agreement  related  to  the  asset,  the  historical  performance  of  the
asset,  the  Company’s  long-term  strategy  for  using  the  asset,  any  laws  or  other  local  regulations  which  could  impact  the  useful life
of  the  asset,  and  other  economic  factors,  including  competition  and  specific  market  conditions.  Intangible  assets  that  are  deemed
to  have  definite  lives  are  amortized,  primarily  on  a  straight-line  basis,  over  their  useful  lives,  generally  ranging  from  1  to 20  years.
Refer  to  Note  8.

When  facts  and  circumstances  indicate  that  the  carrying  value  of  definite-lived  intangible  assets  may  not  be  recoverable,
management  assesses  the  recoverability  of  the  carrying  value  by  preparing  estimates  of  sales  volume  and  the  resulting  gross  profit
and  cash  flows.  These  estimated  future  cash  flows  are  consistent  with  those  we  use  in  our  internal  planning.  If  the  sum  of  the
expected  future  cash  flows  (undiscounted  and  without  interest  charges)  is  less  than  the  carrying  amount,  we  recognize  an
impairment  loss.  The  impairment  loss  recognized  is  the  amount  by  which  the  carrying  amount  of  the  asset  (or  asset  group)
exceeds  the  fair  value.  We  use  a  variety  of  methodologies  to  determine  the  fair  value  of  these  assets,  including  discounted  cash
flow  models,  which  are  consistent  with  the  assumptions  we  believe  hypothetical  marketplace  participants  would  use.

We  test  intangible  assets  determined  to  have  indefinite  useful  lives,  including  trademarks,  franchise  rights  and  goodwill,  for
impairment  annually,  or  more  frequently  if  events  or  circumstances  indicate  that  assets  might  be  impaired.  Our  Company
performs  these  annual  impairment  reviews  as  of  the  first  day  of  our  third  fiscal  quarter.  We  use  a  variety  of  methodologies  in
conducting  impairment  assessments  of  indefinite-lived  intangible  assets,  including,  but  not  limited  to,  discounted  cash  flow  models,
which  are  based  on  the  assumptions  we  believe  hypothetical  marketplace  participants  would  use.  For  indefinite-lived  intangible
assets,  other  than  goodwill,  if  the  carrying  amount  exceeds  the  fair  value,  an  impairment  charge  is  recognized  in  an  amount  equal
to  that  excess.

The  Company  has  the  option  to  perform  a  qualitative  assessment  of  indefinite-lived  intangible  assets,  other  than  goodwill,  prior  to
completing  the  impairment  test  described  above.  The  Company  must  assess  whether  it  is  more  likely  than  not  that  the  fair  value
of  the  intangible  asset  is  less  than  its  carrying  amount.  If  the  Company  concludes  that  this  is  the  case,  it  must  perform  the  testing
described  above.  Otherwise,  the  Company  does  not  need  to  perform  any  further  assessment.  During  2013,  the  Company
performed  qualitative  assessments  on  less  than  10  percent  of  our  indefinite-lived  intangible  assets  balance.

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We  perform  impairment  tests  of  goodwill  at  our  reporting  unit  level,  which  is  one  level  below  our  operating  segments.  Our
operating  segments  are  primarily  based  on  geographic  responsibility,  which  is  consistent  with  the  way  management  runs  our
business.  Our  operating  segments  are  subdivided  into  smaller  geographic  regions  or  territories  that  we  sometimes  refer  to  as
‘‘business  units.’’  These  business  units  are  also  our  reporting  units.  The  Bottling  Investments  operating  segment  includes  all
Company-owned  or  consolidated  bottling  operations,  regardless  of  geographic  location,  except  for  bottling  operations  managed  by
CCR,  which  are  included  in  our  North  America  operating  segment.  Generally,  each  Company-owned  or  consolidated  bottling
operation  within  our  Bottling  Investments  operating  segment  is  its  own  reporting  unit.  Goodwill  is  assigned  to  the  reporting  unit
or  units  that  benefit  from  the  synergies  arising  from  each  business  combination.

The  goodwill  impairment  test  consists  of  a  two-step  process,  if  necessary.  The  first  step  is  to  compare  the  fair  value  of  a  reporting
unit  to  its  carrying  value,  including  goodwill.  We  typically  use  discounted  cash  flow  models  to  determine  the  fair  value  of  a
reporting  unit.  The  assumptions  used  in  these  models  are  consistent  with  those  we  believe  hypothetical  marketplace  participants
would  use.  If  the  fair  value  of  the  reporting  unit  is  less  than  its  carrying  value,  the  second  step  of  the  impairment  test  must  be
performed  in  order  to  determine  the  amount  of  impairment  loss,  if  any.  The  second  step  compares  the  implied  fair  value  of  the
reporting  unit’s  goodwill  with  the  carrying  amount  of  that  goodwill.  If  the  carrying  amount  of  the  reporting  unit’s  goodwill  exceeds
its  implied  fair  value,  an  impairment  charge  is  recognized  in  an  amount  equal  to  that  excess.  The  loss  recognized  cannot  exceed
the  carrying  amount  of  goodwill.

The  Company  has  the  option  to  perform  a  qualitative  assessment  of  goodwill  prior  to  completing  the  two-step  process  described
above  to  determine  whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount,
including  goodwill  and  other  intangible  assets.  If  the  Company  concludes  that  this  is  the  case,  it  must  perform  the  two-step
process.  Otherwise,  the  Company  will  forego  the  two-step  process  and  does  not  need  to  perform  any  further  testing.  During  2013,
the  Company  performed  qualitative  assessments  on  approximately  11  percent  of  our  consolidated  goodwill  balance.

Impairment  charges  related  to  intangible  assets  are  generally  recorded  in  the  line  item  other  operating  charges  or,  to  the  extent
they  relate  to  equity  method  investees,  in  the  line  item  equity  income  (loss)  —  net  in  our  consolidated  statements  of  income.

Contingencies

Our  Company  is  involved  in  various  legal  proceedings  and  tax  matters.  Due  to  their  nature,  such  legal  proceedings  and  tax
matters  involve  inherent  uncertainties  including,  but  not  limited  to,  court  rulings,  negotiations  between  affected  parties  and
governmental  actions.  Management  assesses  the  probability  of  loss  for  such  contingencies  and  accrues  a  liability  and/or  discloses
the  relevant  circumstances,  as  appropriate.  Refer  to  Note  11.

Stock-Based  Compensation

Our  Company  currently  sponsors  stock  option  plans  and  restricted  stock  award  plans.  The  fair  value  of  our  stock  option  grants  is
estimated  on  the  grant  date  using  a  Black-Scholes-Merton  option-pricing  model.  The  Company  recognizes  compensation  expense
on  a  straight-line  basis  over  the  period  the  grant  is  earned  by  the  employee,  generally  four  years.

The  fair  value  of  our  restricted  stock  awards  is  the  quoted  market  value  of  the  Company’s  stock  on  the  grant  date  less  the  present
value  of  the  expected  dividends  not  received  during  the  relevant  holding  period.  In  the  period  it  becomes  probable  that  the
minimum  performance  criteria  specified  in  the  restricted  stock  award  plan  will  be  achieved,  we  recognize  expense  for  the
proportionate  share  of  the  total  fair  value  of  the  award  related  to  the  vesting  period  that  has  already  lapsed.  The  remaining  cost
of  the  award  is  expensed  on  a  straight-line  basis  over  the  balance  of  the  vesting  period.  In  the  event  the  Company  determines  it  is
no  longer  probable  that  we  will  achieve  the  minimum  performance  criteria  specified  in  the  plan,  we  reverse  all  of  the  previously
recognized  compensation  expense  in  the  period  such  a  determination  is  made.  Refer  to  Note  12.

Pension  and  Other  Postretirement  Benefit  Plans

Our  Company  sponsors  and/or  contributes  to  pension  and  postretirement  health  care  and  life  insurance  benefit  plans  covering
substantially  all  U.S.  employees.  We  also  sponsor  nonqualified,  unfunded  defined  benefit  pension  plans  for  certain  associates  and
participate  in  multi-employer  pension  plans  in  the  United  States.  In  addition,  our  Company  and  its  subsidiaries  have  various
pension  plans  and  other  forms  of  postretirement  arrangements  outside  the  United  States.  Refer  to  Note  13.

Income  Taxes

Income  tax  expense  includes  United  States,  state,  local  and  international  income  taxes,  plus  a  provision  for  U.S.  taxes  on
undistributed  earnings  of  foreign  subsidiaries  not  deemed  to  be  indefinitely  reinvested.  Deferred  tax  assets  and  liabilities  are
recognized  for  the  tax  consequences  of  temporary  differences  between  the  financial  reporting  basis  and  the  tax  basis  of  existing
assets  and  liabilities.  The  tax  rate  used  to  determine  the  deferred  tax  assets  and  liabilities  is  the  enacted  tax  rate  for  the year  and
manner  in  which  the  differences  are  expected  to  reverse.  Valuation  allowances  are  recorded  to  reduce  deferred  tax  assets  to  the

85

amount  that  will  more  likely  than  not  be  realized.  The  Company  records  taxes  that  are  collected  from  customers  and  remitted  to
governmental  authorities  on  a  net  basis  in  our  consolidated  statements  of  income.

The  Company  is  involved  in  various  tax  matters,  with  respect  to  some  of  which  the  outcome  is  uncertain.  We  establish  reserves  to
remove  some  or  all  of  the  tax  benefit  of  any  of  our  tax  positions  at  the  time  we  determine  that  it  becomes  uncertain  based  upon
one  of  the  following  conditions:  (1)  the  tax  position  is  not  ‘‘more  likely  than  not’’  to  be  sustained,  (2)  the  tax  position  is ‘‘more
likely  than  not’’  to  be  sustained,  but  for  a  lesser  amount,  or  (3)  the  tax  position  is  ‘‘more  likely  than  not’’  to  be  sustained,  but  not
in  the  financial  period  in  which  the  tax  position  was  originally  taken.  For  purposes  of  evaluating  whether  or  not  a  tax  position  is
uncertain,  (1)  we  presume  the  tax  position  will  be  examined  by  the  relevant  taxing  authority  that  has  full  knowledge  of  all  relevant
information;  (2)  the  technical  merits  of  a  tax  position  are  derived  from  authorities  such  as  legislation  and  statutes,  legislative
intent,  regulations,  rulings  and  case  law  and  their  applicability  to  the  facts  and  circumstances  of  the  tax  position;  and  (3)  each  tax
position  is  evaluated  without  consideration  of  the  possibility  of  offset  or  aggregation  with  other  tax  positions  taken.  A  number  of
years  may  elapse  before  a  particular  uncertain  tax  position  is  audited  and  finally  resolved  or  when  a  tax  assessment  is  raised. The
number  of  years  subject  to  tax  assessments  varies  depending  on  the  tax  jurisdiction.  The  tax  benefit  that  has  been  previously
reserved  because  of  a  failure  to  meet  the  ‘‘more  likely  than  not’’  recognition  threshold  would  be  recognized  in  our  income  tax
expense  in  the  first  interim  period  when  the  uncertainty  disappears  under  any  one  of  the  following  conditions:  (1)  the  tax  position
is  ‘‘more  likely  than  not’’  to  be  sustained,  (2)  the  tax  position,  amount,  and/or  timing  is  ultimately  settled  through  negotiation  or
litigation,  or  (3)  the  statute  of  limitations  for  the  tax  position  has  expired.  Refer  to  Note  14.

Translation  and  Remeasurement

We  translate  the  assets  and  liabilities  of  our  foreign  subsidiaries  from  their  respective  functional  currencies  to  U.S.  dollars  at  the
appropriate  spot  rates  as  of  the  balance  sheet  date.  Generally,  our  foreign  subsidiaries  use  the  local  currency  as  their  functional
currency.  Changes  in  the  carrying  value  of  these  assets  and  liabilities  attributable  to  fluctuations  in  spot  rates  are  recognized  in
foreign  currency  translation  adjustment,  a  component  of  AOCI.  Refer  to  Note  15.  Income  statement  accounts  are  translated  using
the  monthly  average  exchange  rates  during  the  year.

Monetary  assets  and  liabilities  denominated  in  a  currency  that  is  different  from  a  reporting  entity’s  functional  currency  must first
be  remeasured  from  the  applicable  currency  to  the  legal  entity’s  functional  currency.  The  effect  of  this  remeasurement  process is
recognized  in  the  line  item  other  income  (loss)  —  net  in  our  consolidated  statements  of  income  and  is  partially  offset  by  the
impact  of  our  economic  hedging  program  for  certain  exposures  on  our  consolidated  balance  sheets.  Refer  to  Note  5.

Hyperinflationary  Economies

A  hyperinflationary  economy  is  one  that  has  cumulative  inflation  of  100  percent  or  more  over  a  three-year  period.  Effective
January  1,  2010,  Venezuela  was  determined  to  be  a  hyperinflationary  economy.  In  accordance  with  hyperinflationary  accounting
under  accounting  principles  generally  accepted  in  the  United  States,  our  local  subsidiary  was  required  to  use  the  U.S.  dollar  as  its
functional  currency.

During  February  2013,  the  Venezuelan  government  devalued  its  currency  to  the  official  rate  of  exchange  (‘‘official  rate’’)  of
6.3  bolivars  per  U.S.  dollar.  The  Company  remeasured  the  net  assets  of  our  local  subsidiary  and  recognized  the  related  loss  of
$140  million  from  remeasurement  in  the  line  item  other  income  (loss)  —  net  in  our  consolidated  statement  of  income.

The  Company  will  continue  to  use  the  official  rate  to  remeasure  the  net  assets  of  our  Venezuelan  subsidiary.  In  December  2013,
the  Venezuelan  government  devalued  the  currency  for  foreign  tourists  to  11.3  bolivars  per  U.S.  dollar,  which  may  indicate  that
another  official  currency  devaluation  could  occur.  If  the  official  rate  devalues  further,  or  if  we  are  able  to  access  currency at
different  rates  that  are  reasonable  to  the  Company,  it  would  result  in  our  Company  recognizing  additional  foreign  currency
exchange  gains  or  losses  in  our  consolidated  financial  statements.  As  of  December  31,  2013,  our  Venezuelan  subsidiary  held
monetary  assets  of  $426  million  and  monetary  liabilities  of  $45  million.

In  addition  to  the  foreign  currency  exchange  exposure  related  to  our  Venezuelan  subsidiary’s  net  assets,  we  also  sell  concentrate
to  our  bottling  partner  in  Venezuela  from  outside  the  country.  These  sales  are  denominated  in  U.S.  dollars.  If  a  government-
approved  exchange  rate  mechanism  for  future  concentrate  sales  to  our  bottling  partner  in  Venezuela  is  not  available,  the  amount
of  receivables  related  to  these  sales  will  continue  to  increase.  The  carrying  value  of  these  receivables  was  $267  million  and
$109  million  as  of  December  31,  2013  and  2012,  respectively.  In  addition,  we  have  certain  U.S.  dollar  denominated  intangible
assets  associated  with  products  sold  in  Venezuela.  If  the  bolivar  further  devalues,  it  could  result  in  the  impairment  of  these
intangible  assets.  As  of  December  31,  2013,  intangible  assets  associated  with  products  sold  in  Venezuela  had  a  carrying  value  of
$107  million.

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NOTE  2:  ACQUISITIONS  AND  DIVESTITURES

Acquisitions

During  2013,  our  Company’s  acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled
$353  million,  which  primarily  included  our  acquisition  of  the  majority  of  the  remaining  outstanding  shares  of  Fresh  Trading  Ltd.
(‘‘innocent’’)  and  a  majority  interest  in  bottling  operations  in  Myanmar.  The  Company  previously  accounted  for  our  investment  in
innocent  under  the  equity  method  of  accounting.  We  remeasured  our  equity  interest  in  innocent  to  fair  value  upon  the  close  of
the  transaction.  The  resulting  gain  on  the  remeasurement  was  not  significant  to  our  consolidated  financial  statements.

During  2012,  our  Company’s  acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled
$1,486  million.  These  payments  were  primarily  related  to  the  following:  our  investments  in  the  existing  beverage  business  of  Aujan
Industries  Company  J.S.C.  (‘‘Aujan’’),  one  of  the  largest  independent  beverage  companies  in  the  Middle  East;  our  investment  in
Mikuni  Coca-Cola  Bottling  Co.,  Ltd.  (‘‘Mikuni’’),  a  bottling  partner  located  in  Japan;  our  acquisition  of  Sacramento  Coca-Cola
Bottling  Co.,  Inc.  (‘‘Sacramento  bottler’’);  and  our  acquisition  of  bottling  operations  in  Vietnam,  Cambodia  and  Guatemala.  The
Company’s  investment  in  Mikuni  was  accounted  for  under  the  equity  method  of  accounting  prior  to  2013,  when  this  investment
was  merged  with  three  other  bottlers  as  Coca-Cola  East  Japan  Bottling  Company,  Ltd.  (‘‘CCEJ’’).  Refer  to  Note  17  for  details  on
this  transaction.

The  Company  paid  $820  million  during  2012  under  its  definitive  agreement  with  Aujan  in  exchange  for  an  ownership  interest  of
50  percent  in  the  Aujan  entity  that  holds  the  rights  to  Aujan-owned  brands  in  certain  territories  and  an  ownership  interest  of
49  percent  in  Aujan’s  bottling  and  distribution  operations  in  certain  territories.  The  Company’s  investments  in  Aujan  are  being
accounted  for  under  the  equity  method  of  accounting.

During  2011,  our  Company’s  acquisitions  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled
$971  million.  These  payments  were  primarily  related  to  the  acquisitions  of  Great  Plains  Coca-Cola  Bottling  Company
(‘‘Great  Plains’’)  and  Honest  Tea,  Inc.  (‘‘Honest  Tea’’),  and  an  additional  investment  in  Coca-Cola  Central  Japan  Company
(‘‘Central  Japan’’).  In  addition,  these  activities  included  immaterial  cash  payments  for  the  finalization  of  working  capital
adjustments  related  to  our  acquisition  of  the  former  North  America  business  of  Coca-Cola  Enterprises  Inc.  (‘‘CCE’’).

The  Company  acquired  Great  Plains  on  December  30,  2011.  The  total  purchase  price  for  the  Great  Plains  acquisition  was
approximately  $360  million,  of  which  $321  million  was  paid  at  closing.  The  purchase  price  was  primarily  allocated  to  property,
plant  and  equipment,  identifiable  intangible  assets  and  goodwill.  The  Company  finalized  our  purchase  accounting  for  Great  Plains
during  the  fourth  quarter  of  2012.

During  2011,  the  Company  also  acquired  the  remaining  ownership  interest  of  Honest  Tea  not  already  owned  by  the  Company.
Prior  to  the  Company  acquiring  the  remaining  ownership  interest  of  Honest  Tea,  we  accounted  for  our  investment  under  the
equity  method  of  accounting.  We  remeasured  our  equity  interest  in  Honest  Tea  to  fair  value  upon  the  close  of  the  transaction.
The  resulting  gain  on  the  remeasurement  was  not  significant  to  our  consolidated  financial  statements.  The  Company  finalized  our
purchase  accounting  for  Honest  Tea  during  the  fourth  quarter  of  2011.

In  December  2011,  the  Company  acquired  an  additional  minority  interest  in  Central  Japan.  As  a  result,  the  Company  began  to
account  for  our  investment  in  Central  Japan  under  the  equity  method  of  accounting  beginning  in  December  2011.  In  2013,  this
investment  was  subsequently  merged  with  three  other  bottlers  as  CCEJ.  Refer  to  Note  17  for  details  on  this  transaction.

Coca-Cola  Erfrischungsgetr¨anke  AG

In  conjunction  with  the  Company’s  acquisition  of  18  German  bottling  and  distribution  operations  in  2007,  the  former  owners
received  put  options  to  sell  their  respective  shares  in  Coca-Cola  Erfrischungsgetr¨anke  AG  (‘‘CCEAG’’)  back  to  the  Company  on
January  2,  2014.  During  2013,  the  Company  received  notification  that  all  of  the  outstanding  put  options  would  be  exercised,  which
will  result  in  the  Company  paying  $498  million  to  purchase  the  shares.

Divestitures

During  2013,  proceeds  from  disposals  of  businesses,  equity  method  investments  and  nonmarketable  securities  totaled  $872  million.
These  proceeds  primarily  included  the  sale  of  a  majority  ownership  interest  in  our  previously  consolidated  bottling  operations in
the  Philippines  (‘‘Philippine  bottling  operations’’),  and  separately,  the  deconsolidation  of  our  bottling  operations  in  Brazil
(‘‘Brazilian  bottling  operations’’).  See  below  for  further  details  on  each  of  these  transactions.

In  2011,  proceeds  from  the  disposal  of  bottling  companies  and  other  investments  totaled  $398  million,  primarily  related  to  the sale
of  our  investment  in  Coca-Cola  Embonor,  S.A.  (‘‘Embonor’’),  a  bottling  partner  with  operations  primarily  in  Chile,  for
$394  million.  Prior  to  this  transaction,  the  Company  accounted  for  our  investment  in  Embonor  under  the  equity  method  of
accounting.  Refer  to  Note  17.  None  of  the  Company’s  other  divestitures  was  individually  significant.

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Assets  and  Liabilities  Held  for  Sale

On  December  13,  2012,  the  Company  and  Coca-Cola  FEMSA  executed  a  share  purchase  agreement  for  the  sale  of  a  majority
ownership  interest  in  our  Philippine  bottling  operations.  As  of  December  31,  2012,  our  Philippine  bottling  operations  met  the
criteria  to  be  classified  as  held  for  sale,  and  we  were  required  to  record  their  assets  and  liabilities  at  the  lower  of  carrying  value  or
fair  value  less  any  costs  to  sell  based  on  the  agreed-upon  purchase  price.  Accordingly,  we  recorded  a  total  loss  of  $107  million,
primarily  during  the  fourth  quarter  of  2012,  in  the  line  item  other  income  (loss)  —  net  in  our  consolidated  statement  of  income.

This  transaction  was  completed  on  January  25,  2013.  The  Company  now  accounts  for  our  remaining  49  percent  ownership  interest
in  the  Philippine  bottling  operations  under  the  equity  method  of  accounting.  As  a  result  of  this  transaction,  we  remeasured  our
remaining  investment  in  the  Philippine  bottling  operations  to  fair  value  taking  into  consideration  the  sale  price  of  the  majority
ownership  interest.  Coca-Cola  FEMSA  has  an  option  to  purchase  our  remaining  ownership  interest  in  the  Philippine  bottling
operations  at  any  time  during  the  seven  years  following  closing  based  on  the  initial  purchase  price  plus  a  defined  return.
Coca-Cola  FEMSA  also  has  an  option  exercisable  during  the  sixth  year  after  closing  to  sell  its  ownership  interest  back  to  the
Company  at  a  price  not  to  exceed  the  initial  purchase  price.

On  December  17,  2012,  the  Company  entered  into  an  agreement  with  several  parties  to  combine  our  Brazilian  bottling  operations
with  an  independent  bottler  in  Brazil  in  a  transaction  involving  a  disposition  of  shares  for  cash  and  an  exchange  of  shares  for  a
44  percent  minority  ownership  interest  in  the  newly  combined  entity,  which  was  recorded  at  fair  value.  As  of  December  31,  2012,
our  Brazilian  bottling  operations  met  the  criteria  to  be  classified  as  held  for  sale,  but  we  were  not  required  to  record  their assets
and  liabilities  at  fair  value  less  any  costs  to  sell  because  their  fair  value  exceeded  our  carrying  value.  This  transaction  was
completed  on  July  3,  2013,  and  resulted  in  the  deconsolidation  of  our  Brazilian  bottling  operations.  The  Company  recognized  a
gain  of  $615  million  as  a  result  of  this  transaction.  The  owners  of  the  majority  interest  have  the  option  to  acquire  up  to
24  percent  of  the  new  entity’s  outstanding  shares  from  us  at  any  time  for  a  period  of  six  years  beginning  December  31,  2013,
based  on  an  agreed-upon  formula.

The  following  table  presents  information  related  to  the  major  classes  of  assets  and  liabilities  of  the  Company’s  Philippine  and
Brazilian  bottling  operations,  both  of  which  are  included  in  our  Bottling  Investments  operating  segment,  as  of  December  31,  2012
(in  millions):

Cash,  cash  equivalents  and  short-term  investments
Trade  accounts  receivable,  less  allowances
Inventories
Prepaid  expenses  and  other  assets
Other  assets
Property,  plant  and  equipment  —  net
Bottlers’  franchise  rights  with  indefinite  lives
Goodwill
Other  intangible  assets
Allowance  for  reduction  of  assets  held  for  sale

Total  assets

Accounts  payable  and  accrued  expenses
Loans  and  notes  payable
Current  maturities  of  long-term  debt
Accrued  income  taxes
Long-term  debt
Other  liabilities
Deferred  income  taxes

Total  liabilities

Philippine  Bottling
Operations

Brazilian  Bottling
Operations

Total  Bottling
Operations
Held  for  Sale

$

133
108
187
223
7
841
341
148
—
(107)

$

45
88
85
174
128
419
130
22
1
—

$

178
196
272
397
135
1,260
471
170
1
(107)

$ 1,881

$ 1,092

$ 2,973

$

241
—
—
(4)
—
20
102

$

359

$

$

157
6
28
4
147
75
20

437

$

$

398
6
28
—
147
95
122

796

We  determined  that  our  Philippine  and  Brazilian  bottling  operations  did  not  meet  the  criteria  to  be  classified  as  discontinued
operations,  primarily  due  to  the  continued  significant  involvement  we  will  have  in  these  operations  following  each  transaction.

88

NOTE  3:  INVESTMENTS

Investments  in  debt  and  marketable  securities,  other  than  investments  accounted  for  under  the  equity  method,  are  classified  as
trading,  available-for-sale  or  held-to-maturity.  Our  marketable  equity  investments  are  classified  as  either  trading  or
available-for-sale  with  their  cost  basis  determined  by  the  specific  identification  method.  Our  investments  in  debt  securities  are
carried  at  either  amortized  cost  or  fair  value.  Investments  in  debt  securities  that  the  Company  has  the  positive  intent  and  ability  to
hold  to  maturity  are  carried  at  amortized  cost  and  classified  as  held-to-maturity.  Investments  in  debt  securities  that  are  not
classified  as  held-to-maturity  are  carried  at  fair  value  and  classified  as  either  trading  or  available-for-sale.  Realized  and  unrealized
gains  and  losses  on  trading  securities  and  realized  gains  and  losses  on  available-for-sale  securities  are  included  in  net  income.
Unrealized  gains  and  losses,  net  of  deferred  taxes,  on  available-for-sale  securities  are  included  in  our  consolidated  balance  sheets
as  a  component  of  AOCI,  except  for  the  change  in  fair  value  attributable  to  the  currency  risk  being  hedged.  Refer  to  Note  5  for
additional  information  related  to  the  Company’s  fair  value  hedges  of  available-for-sale  securities.

Trading  Securities

As  of  December  31,  2013  and  2012,  our  trading  securities  had  a  fair  value  of  $372  million  and  $266  million,  respectively,  and
consisted  primarily  of  equity  securities.  The  Company  had  net  unrealized  gains  on  trading  securities  of  $12  million  and  $19  million
as  of  December  31,  2013  and  2012,  respectively,  and  net  unrealized  losses  of  $5  million  as  of  December  31,  2011.  The  Company’s
trading  securities  were  included  in  the  following  captions  in  our  consolidated  balance  sheets  (in  millions):

December  31,

Marketable  securities
Other  assets

Total  trading  securities

2013

$ 286
86

$ 372

2012

$ 184
82

$ 266

Available-for-Sale  and  Held-to-Maturity  Securities

As  of  December  31,  2013  and  2012,  the  Company  did  not  have  any  held-to-maturity  securities.  Available-for-sale  securities
consisted  of  the  following  (in  millions):

2013
Available-for-sale  securities:1,2

Equity  securities
Debt  securities

2012
Available-for-sale  securities:1,2

Equity  securities
Debt  securities

Gross
Unrealized

Cost

Gains

Losses

Estimated
Fair  Value

$ 1,097
3,388

$ 373
24

$ (17)
(23)

$ 1,453
3,389

$ 4,485

$ 397

$ (40)

$ 4,842

$

957
3,169

$ 441
46

$ (10)
(10)

$ 1,388
3,205

$ 4,126

$ 487

$ (20)

$ 4,593

1 Refer  to  Note  16  for  additional  information  related  to  the  estimated  fair  value.

2 During  2012,  the  Company  made  a  change  to  its  overall  cash  management  program.  In  an  effort  to  manage  counterparty  risk  and  diversify  our

assets,  the  Company  began  to  make  additional  investments  in  high-quality  securities.  These  investments  are  primarily  classified  as  available-for-sale
securities.

The  sale  and/or  maturity  of  available-for-sale  securities  resulted  in  the  following  activity  (in  millions):

Year  Ended  December  31,

Gross  gains
Gross  losses
Proceeds

$

2013

12
(24)
4,212

$

2012

41
(35)
5,036

2011

$ 5
(1)
37

89

In  2013  and  2012,  the  Company  had  investments  classified  as  available-for-sale  securities  in  which  our  cost  basis  exceeded  the fair
value  of  our  investment.  Management  assessed  each  of  these  investments  on  an  individual  basis  to  determine  if  the  decline  in  fair
value  was  other  than  temporary.  Management’s  assessment  as  to  the  nature  of  a  decline  in  fair  value  is  based  on,  among  other
things,  the  length  of  time  and  the  extent  to  which  the  market  value  has  been  less  than  our  cost  basis;  the  financial  condition and
near-term  prospects  of  the  issuer;  and  our  intent  and  ability  to  retain  the  investment  for  a  period  of  time  sufficient  to  allow  for
any  anticipated  recovery  in  market  value.  As  a  result  of  these  assessments,  management  determined  that  the  decline  in  fair  value
of  these  investments  was  not  other  than  temporary  and  did  not  record  any  impairment  charges.

In  2011,  the  Company  realized  losses  of  $17  million  due  to  other-than-temporary  impairments  of  certain  available-for-sale
securities.  These  impairment  charges  were  recorded  in  other  income  (loss)  —  net.  Refer  to  Note  16  and  Note  17.

During  2011,  the  Company  began  using  one  of  its  insurance  captives  to  reinsure  group  annuity  insurance  contracts  that  cover  the
pension  obligations  of  certain  of  our  European  pension  plans.  In  2013,  the  Company  began  using  insurance  captives  for  our
Canadian  pension  plans.  In  accordance  with  local  insurance  regulations,  our  insurance  captive  is  required  to  meet  and  maintain
minimum  solvency  capital  requirements.  The  Company  elected  to  invest  its  solvency  capital  in  a  portfolio  of  available-for-sale
securities,  which  have  been  classified  in  the  line  item  other  assets  in  our  consolidated  balance  sheets  because  the  assets  are not
available  to  satisfy  our  current  obligations.  As  of  December  31,  2013,  and  December  31,  2012,  the  Company’s  available-for-sale
securities  included  solvency  capital  funds  of  $667  million  and  $451  million,  respectively.

In  2013  and  2012,  the  Company  did  not  have  any  held-to-maturity  securities.  The  Company’s  available-for-sale  securities  were
included  in  the  following  captions  in  our  consolidated  balance  sheets  (in  millions):

December  31,

Cash  and  cash  equivalents
Marketable  securities
Other  investments,  principally  bottling  companies
Other  assets

The  contractual  maturities  of  these  investments  as  of  December  31,  2013,  were  as  follows  (in  millions):

Within  1  year
After  1  year  through  5  years
After  5  years  through  10  years
After  10  years
Equity  securities

$

2013

245
2,861
958
778

$

2012

9
2,908
1,087
589

$ 4,842

$ 4,593

Available-for-Sale  Securities

Cost

$ 1,227
1,669
156
336
1,097

$ 4,485

Fair  Value

$ 1,227
1,672
161
329
1,453

$ 4,842

The  Company  expects  that  actual  maturities  may  differ  from  the  contractual  maturities  above  because  borrowers  have  the  right  to
call  or  prepay  certain  obligations.

Cost  Method  Investments

Cost  method  investments  are  initially  recorded  at  cost,  and  we  record  dividend  income  when  applicable  dividends  are  declared.
Cost  method  investments  are  reported  as  other  investments  in  our  consolidated  balance  sheets,  and  dividend  income  from  cost
method  investments  is  reported  in  other  income  (loss)  —  net  in  our  consolidated  statements  of  income.  We  review  all  of  our  cost
method  investments  quarterly  to  determine  if  impairment  indicators  are  present;  however,  we  are  not  required  to  determine  the
fair  value  of  these  investments  unless  impairment  indicators  exist.  When  impairment  indicators  exist,  we  generally  use  discounted
cash  flow  analyses  to  determine  the  fair  value.  We  estimate  that  the  fair  values  of  our  cost  method  investments  approximated  or
exceeded  their  carrying  values  as  of  December  31,  2013  and  2012.  Our  cost  method  investments  had  a  carrying  value  of
$162  million  and  $145  million  as  of  December  31,  2013  and  2012,  respectively.

In  2012,  the  Company  recorded  a  charge  of  $16  million  as  a  result  of  other-than-temporary  declines  in  the  fair  values  of  certain
cost  method  investments.  This  impairment  was  recorded  in  the  line  item  other  income  (loss)  —  net  in  our  consolidated  statement
of  income.  Refer  to  Note  16  for  additional  information  related  to  this  impairment.

90

NOTE  4:  INVENTORIES

Inventories  consist  primarily  of  raw  materials  and  packaging  (which  includes  ingredients  and  supplies)  and  finished  goods  (which
include  concentrates  and  syrups  in  our  concentrate  operations  and  finished  beverages  in  our  finished  product  operations).
Inventories  are  valued  at  the  lower  of  cost  or  market.  We  determine  cost  on  the  basis  of  the  average  cost  or  first-in,  first-out
methods.  Inventories  consisted  of  the  following  (in  millions):

December  31,

Raw  materials  and  packaging
Finished  goods
Other

Total  inventories

2013

2012

$ 1,692
1,240
345

$ 1,773
1,171
320

$ 3,277

$ 3,264

NOTE  5:  HEDGING  TRANSACTIONS  AND  DERIVATIVE  FINANCIAL  INSTRUMENTS

The  Company  is  directly  and  indirectly  affected  by  changes  in  certain  market  conditions.  These  changes  in  market  conditions  may
adversely  impact  the  Company’s  financial  performance  and  are  referred  to  as  ‘‘market  risks.’’  Our  Company,  when  deemed
appropriate,  uses  derivatives  as  a  risk  management  tool  to  mitigate  the  potential  impact  of  certain  market  risks.  The  primary
market  risks  managed  by  the  Company  through  the  use  of  derivative  instruments  are  foreign  currency  exchange  rate  risk,
commodity  price  risk  and  interest  rate  risk.

The  Company  uses  various  types  of  derivative  instruments  including,  but  not  limited  to,  forward  contracts,  commodity  futures
contracts,  option  contracts,  collars  and  swaps.  Forward  contracts  and  commodity  futures  contracts  are  agreements  to  buy  or  sell  a
quantity  of  a  currency  or  commodity  at  a  predetermined  future  date,  and  at  a  predetermined  rate  or  price.  An  option  contract  is
an  agreement  that  conveys  the  purchaser  the  right,  but  not  the  obligation,  to  buy  or  sell  a  quantity  of  a  currency  or  commodity  at
a  predetermined  rate  or  price  during  a  period  or  at  a  time  in  the  future.  A  collar  is  a  strategy  that  uses  a  combination  of  options
to  limit  the  range  of  possible  positive  or  negative  returns  on  an  underlying  asset  or  liability  to  a  specific  range,  or  to  protect
expected  future  cash  flows.  To  do  this,  an  investor  simultaneously  buys  a  put  option  and  sells  (writes)  a  call  option,  or  alternatively
buys  a  call  option  and  sells  (writes)  a  put  option.  A  swap  agreement  is  a  contract  between  two  parties  to  exchange  cash  flows
based  on  specified  underlying  notional  amounts,  assets  and/or  indices.  We  do  not  enter  into  derivative  financial  instruments  for
trading  purposes.

All  derivatives  are  carried  at  fair  value  in  our  consolidated  balance  sheets  in  the  following  line  items,  as  applicable:  prepaid
expenses  and  other  assets;  other  assets;  accounts  payable  and  accrued  expenses;  and  other  liabilities.  The  carrying  values  of  the
derivatives  reflect  the  impact  of  legally  enforceable  master  netting  agreements  and  cash  collateral  held  or  placed  with  the  same
counterparties,  as  applicable.  These  master  netting  agreements  allow  the  Company  to  net  settle  positive  and  negative  positions
(assets  and  liabilities)  arising  from  different  transactions  with  the  same  counterparty.

The  accounting  for  gains  and  losses  that  result  from  changes  in  the  fair  values  of  derivative  instruments  depends  on  whether  the
derivatives  have  been  designated  and  qualify  as  hedging  instruments  and  the  type  of  hedging  relationships.  Derivatives  can  be
designated  as  fair  value  hedges,  cash  flow  hedges  or  hedges  of  net  investments  in  foreign  operations.  The  changes  in  the  fair
values  of  derivatives  that  have  been  designated  and  qualify  for  fair  value  hedge  accounting  are  recorded  in  the  same  line  item in
our  consolidated  statements  of  income  as  the  changes  in  the  fair  values  of  the  hedged  items  attributable  to  the  risk  being  hedged.
The  changes  in  fair  values  of  derivatives  that  have  been  designated  and  qualify  as  cash  flow  hedges  or  hedges  of  net  investments
in  foreign  operations  are  recorded  in  AOCI  and  are  reclassified  into  the  line  item  in  our  consolidated  statement  of  income  in
which  the  hedged  items  are  recorded  in  the  same  period  the  hedged  items  affect  earnings.  Due  to  the  high  degree  of  effectiveness
between  the  hedging  instruments  and  the  underlying  exposures  being  hedged,  fluctuations  in  the  value  of  the  derivative
instruments  are  generally  offset  by  changes  in  the  fair  values  or  cash  flows  of  the  underlying  exposures  being  hedged.  The  changes
in  fair  values  of  derivatives  that  were  not  designated  and/or  did  not  qualify  as  hedging  instruments  are  immediately  recognized
into  earnings.

For  derivatives  that  will  be  accounted  for  as  hedging  instruments,  the  Company  formally  designates  and  documents,  at  inception,
the  financial  instrument  as  a  hedge  of  a  specific  underlying  exposure,  the  risk  management  objective  and  the  strategy  for
undertaking  the  hedge  transaction.  In  addition,  the  Company  formally  assesses,  both  at  the  inception  and  at  least  quarterly
thereafter,  whether  the  financial  instruments  used  in  hedging  transactions  are  effective  at  offsetting  changes  in  either  the  fair
values  or  cash  flows  of  the  related  underlying  exposures.  Any  ineffective  portion  of  a  financial  instrument’s  change  in  fair  value  is
immediately  recognized  into  earnings.

The  Company  determines  the  fair  values  of  its  derivatives  based  on  quoted  market  prices  or  using  standard  valuation  models.
Refer  to  Note  16.  The  notional  amounts  of  the  derivative  financial  instruments  do  not  necessarily  represent  amounts  exchanged  by
the  parties  and,  therefore,  are  not  a  direct  measure  of  our  exposure  to  the  financial  risks  described  above.  The  amounts

91

exchanged  are  calculated  by  reference  to  the  notional  amounts  and  by  other  terms  of  the  derivatives,  such  as  interest  rates,
foreign  currency  exchange  rates,  commodity  rates  or  other  financial  indices.  The  Company  does  not  view  the  fair  values  of  its
derivatives  in  isolation,  but  rather  in  relation  to  the  fair  values  or  cash  flows  of  the  underlying  hedged  transactions  or  other
exposures.  Virtually  all  of  our  derivatives  are  straightforward  over-the-counter  instruments  with  liquid  markets.

The  following  table  presents  the  fair  values  of  the  Company’s  derivative  instruments  that  were  designated  and  qualified  as  part  of
a  hedging  relationship  (in  millions):

Derivatives  Designated  as  Hedging  Instruments

Balance  Sheet  Location1

Assets:

Foreign  currency  contracts
Foreign  currency  contracts
Commodity  contracts
Interest  rate  contracts
Interest  rate  contracts

Total  assets

Liabilities:

Foreign  currency  contracts
Foreign  currency  contracts
Commodity  contracts
Interest  rate  contracts

Total  liabilities

Prepaid  expenses  and  other  assets
Other  assets
Prepaid  expenses  and  other  assets
Prepaid  expenses  and  other  assets
Other  assets

Accounts  payable  and  accrued  expenses
Other  liabilities
Accounts  payable  and  accrued  expenses
Other  liabilities

Fair  Value1,2
December  31, December  31,
2012

2013

$ 211
109
1
—
283

$ 604

$

84
40
1
—

$ 125

$ 149
—
—
7
335

$ 491

$

$

55
—
1
6

62

1 All  of  the  Company’s  derivative  instruments  are  carried  at  fair  value  in  our  consolidated  balance  sheets  after  considering  the impact  of  legally

enforceable  master  netting  agreements  and  cash  collateral  held  or  placed  with  the  same  counterparties,  as  applicable.  Current  disclosure
requirements  mandate  that  derivatives  must  also  be  disclosed  without  reflecting  the  impact  of  master  netting  agreements  and  cash  collateral.  Refer
to  Note  16  for  the  net  presentation  of  the  Company’s  derivative  instruments.

2 Refer  to  Note  16  for  additional  information  related  to  the  estimated  fair  value.

The  following  table  presents  the  fair  values  of  the  Company’s  derivative  instruments  that  were  not  designated  as  hedging
instruments  (in  millions):

Derivatives  Not  Designated  as  Hedging  Instruments

Balance  Sheet  Location1

Assets:

Foreign  currency  contracts
Foreign  currency  contracts
Commodity  contracts
Commodity  contracts
Other  derivative  instruments

Total  assets

Liabilities:

Foreign  currency  contracts
Foreign  currency  contracts
Commodity  contracts
Commodity  contracts
Interest  rate  contracts
Other  derivative  instruments

Total  liabilities

Prepaid  expenses  and  other  assets
Other  assets
Prepaid  expenses  and  other  assets
Other  assets
Prepaid  expenses  and  other  assets

Accounts  payable  and  accrued  expenses
Other  liabilities
Accounts  payable  and  accrued  expenses
Other  liabilities
Other  liabilities
Accounts  payable  and  accrued  expenses

Fair  Value1,2
December  31, December  31,
2012

2013

$

21
171
33
1
9

$

19
42
72
—
6

$ 235

$ 139

$

$

24
—
23
—
3
—

50

$

$

24
1
43
1
—
2

71

1 All  of  the  Company’s  derivative  instruments  are  carried  at  fair  value  in  our  consolidated  balance  sheets  after  considering  the impact  of  legally

enforceable  master  netting  agreements  and  cash  collateral  held  or  placed  with  the  same  counterparties,  as  applicable.  Current  disclosure
requirements  mandate  that  derivatives  must  also  be  disclosed  without  reflecting  the  impact  of  master  netting  agreements  and  cash  collateral.  Refer
to  Note  16  for  the  net  presentation  of  the  Company’s  derivative  instruments.

2 Refer  to  Note  16  for  additional  information  related  to  the  estimated  fair  value.

92

Credit  Risk  Associated  with  Derivatives

We  have  established  strict  counterparty  credit  guidelines  and  enter  into  transactions  only  with  financial  institutions  of  investment
grade  or  better.  We  monitor  counterparty  exposures  regularly  and  review  any  downgrade  in  credit  rating  immediately.  If  a
downgrade  in  the  credit  rating  of  a  counterparty  were  to  occur,  we  have  provisions  requiring  collateral  in  the  form  of  U.S.
government  securities  for  substantially  all  of  our  transactions.  To  mitigate  presettlement  risk,  minimum  credit  standards  become
more  stringent  as  the  duration  of  the  derivative  financial  instrument  increases.  In  addition,  the  Company’s  master  netting
agreements  reduce  credit  risk  by  permitting  the  Company  to  net  settle  for  transactions  with  the  same  counterparty.  To  minimize
the  concentration  of  credit  risk,  we  enter  into  derivative  transactions  with  a  portfolio  of  financial  institutions.  Based  on  these
factors,  we  consider  the  risk  of  counterparty  default  to  be  minimal.

Cash  Flow  Hedging  Strategy

The  Company  uses  cash  flow  hedges  to  minimize  the  variability  in  cash  flows  of  assets  or  liabilities  or  forecasted  transactions
caused  by  fluctuations  in  foreign  currency  exchange  rates,  commodity  prices  or  interest  rates.  The  changes  in  the  fair  values  of
derivatives  designated  as  cash  flow  hedges  are  recorded  in  AOCI  and  are  reclassified  into  the  line  item  in  our  consolidated
statement  of  income  in  which  the  hedged  items  are  recorded  in  the  same  period  the  hedged  items  affect  earnings.  The  changes  in
fair  values  of  hedges  that  are  determined  to  be  ineffective  are  immediately  reclassified  from  AOCI  into  earnings.  During  the  years
ended  December  31,  2013,  2012  and  2011,  the  Company  did  not  record  any  gains  or  losses  into  earnings  as  a  result  of  the
discontinuance  of  cash  flow  hedges  due  to  forecasted  transactions  that  were  no  longer  expected  to  occur.  The  maximum  length  of
time  for  which  the  Company  hedges  its  exposure  to  the  variability  in  future  cash  flows  is  typically  three  years.

The  Company  maintains  a  foreign  currency  cash  flow  hedging  program  to  reduce  the  risk  that  our  eventual  U.S.  dollar  net  cash
inflows  from  sales  outside  the  United  States  and  U.S.  dollar  net  cash  outflows  from  procurement  activities  will  be  adversely
affected  by  changes  in  foreign  currency  exchange  rates.  We  enter  into  forward  contracts  and  purchase  foreign  currency  options
(principally  euros  and  Japanese  yen)  and  collars  to  hedge  certain  portions  of  forecasted  cash  flows  denominated  in  foreign
currencies.  When  the  U.S.  dollar  strengthens  against  the  foreign  currencies,  the  decline  in  the  present  value  of  future  foreign
currency  cash  flows  is  partially  offset  by  gains  in  the  fair  value  of  the  derivative  instruments.  Conversely,  when  the  U.S.  dollar
weakens,  the  increase  in  the  present  value  of  future  foreign  currency  cash  flows  is  partially  offset  by  losses  in  the  fair  value  of  the
derivative  instruments.  The  total  notional  values  of  derivatives  that  have  been  designated  and  qualify  for  the  Company’s  foreign
currency  cash  flow  hedging  program  were  $8,450  million  and  $4,715  million  as  of  December  31,  2013  and  2012,  respectively.

The  Company  has  entered  into  commodity  futures  contracts  and  other  derivative  instruments  on  various  commodities  to  mitigate
the  price  risk  associated  with  forecasted  purchases  of  materials  used  in  our  manufacturing  process.  The  derivative  instruments
have  been  designated  and  qualify  as  part  of  the  Company’s  commodity  cash  flow  hedging  program.  The  objective  of  this  hedging
program  is  to  reduce  the  variability  of  cash  flows  associated  with  future  purchases  of  certain  commodities.  The  total  notional
values  of  derivatives  that  have  been  designated  and  qualify  for  this  program  were  $26  million  and  $17  million  as  of  December  31,
2013  and  2012,  respectively.

Our  Company  monitors  our  mix  of  short-term  debt  and  long-term  debt  regularly.  From  time  to  time,  we  manage  our  risk  to
interest  rate  fluctuations  through  the  use  of  derivative  financial  instruments.  The  Company  has  entered  into  interest  rate  swap
agreements  and  has  designated  these  instruments  as  part  of  the  Company’s  interest  rate  cash  flow  hedging  program.  The  objective
of  this  hedging  program  is  to  mitigate  the  risk  of  adverse  changes  in  benchmark  interest  rates  on  the  Company’s  future  interest
payments.  The  total  notional  values  of  these  interest  rate  swap  agreements  that  were  designated  and  qualified  for  the  Company’s
interest  rate  cash  flow  hedging  program  were  $1,828  million  and  $1,764  million  as  of  December  31,  2013  and  2012,  respectively.

93

The  following  table  presents  the  pretax  impact  that  changes  in  the  fair  values  of  derivatives  designated  as  cash  flow  hedges  had on
AOCI  and  earnings  during  the  years  ended  December  31,  2013,  2012  and  2011  (in  millions):

Gain  (Loss)
Recognized
in  Other
Comprehensive
Income  (‘‘OCI’’)

$ 218
52
169
2

$ 441

$

59
34
1
(4)

$ 90

$

3
(11)
(1)

$

(9)

Location  of  Gain  (Loss)
Recognized  in  Income1

Net  operating  revenues
Cost  of  goods  sold
Interest  expense
Cost  of  goods  sold

Net  operating  revenues
Cost  of  goods  sold
Interest  expense
Cost  of  goods  sold

Net  operating  revenues
Interest expense
Cost  of  goods  sold

2013
Foreign  currency  contracts
Foreign  currency  contracts
Interest  rate  contracts
Commodity  contracts

Total

2012
Foreign  currency  contracts
Foreign  currency  contracts
Interest  rate  contracts
Commodity  contracts

Total

2011
Foreign  currency  contracts
Interest rate contracts
Commodity  contracts

Total

Gain  (Loss)
Reclassified  from
AOCI  into  Income
(Effective  Portion)

Gain  (Loss)
Recognized  in  Income
(Ineffective  Portion  and
Amount  Excluded  from
Effectiveness  Testing)

$ 149
32
(12)
(2)

$ 167

$

(46)
(23)
(12)
(1)

$ (82)

$ (231)
(12)
—

$ (243)

$

1
—2
(3)
—

$ (2)

$ 2
—
—2
—

$ 2

$ —2
(1)
—

$ (1)

1 The  Company  records  gains  and  losses  reclassified  from  AOCI  in  income  for  the  effective  portion  and  ineffective  portion,  if  any,  to  the  same  line

items  in  our  consolidated  statements  of  income.

2 Includes  a  de  minimis  amount  of  ineffectiveness  in  the  hedging  relationship.

As  of  December  31,  2013,  the  Company  estimates  that  it  will  reclassify  into  earnings  during  the  next  12  months  gains  of
approximately  $119  million  from  the  pretax  amount  recorded  in  AOCI  as  the  anticipated  cash  flows  occur.

Fair  Value  Hedging  Strategy

The  Company  uses  interest  rate  swap  agreements  designated  as  fair  value  hedges  to  minimize  exposure  to  changes  in  the  fair
value  of  fixed-rate  debt  that  results  from  fluctuations  in  benchmark  interest  rates.  The  changes  in  fair  values  of  derivatives
designated  as  fair  value  hedges  and  the  offsetting  changes  in  fair  values  of  the  hedged  items  are  recognized  in  earnings.  The
ineffective  portions  of  these  hedges  are  immediately  recognized  in  earnings.  As  of  December  31,  2013,  such  adjustments  increased
the  carrying  value  of  our  long-term  debt  by  $52  million.  Refer  to  Note  10.  When  a  derivative  is  no  longer  designated  as  a  fair
value  hedge  for  any  reason,  including  termination  and  maturity,  the  remaining  unamortized  difference  between  the  carrying  value
of  the  hedged  item  at  that  time  and  the  par  value  of  the  hedged  item  is  amortized  to  earnings  over  the  remaining  life  of  the
hedged  item,  or  immediately  if  the  hedged  item  has  matured.  The  changes  in  fair  values  of  hedges  that  are  determined  to  be
ineffective  are  immediately  recognized  into  earnings.  The  total  notional  values  of  derivatives  that  related  to  our  fair  value  hedges
of  this  type  were  $5,600  million  and  $6,700  million  as  of  December  31,  2013  and  2012,  respectively.

During  the  first  quarter  of  2012,  the  Company  began  using  fair  value  hedges  to  minimize  exposure  to  changes  in  the  fair  value  of
certain  available-for-sale  securities  from  fluctuations  in  foreign  currency  exchange  rates.  The  changes  in  fair  values  of  derivatives
designated  as  fair  value  hedges  and  the  offsetting  changes  in  fair  values  of  the  hedged  items  are  recognized  in  earnings.  The
changes  in  fair  values  of  hedges  that  are  determined  to  be  ineffective  are  immediately  recognized  into  earnings.  The  total  notional
values  of  derivatives  that  related  to  our  fair  value  hedges  of  this  type  were  $996  million  and  $850  million  as  of  December  31, 2013
and  2012,  respectively.

94

The  following  table  summarizes  the  pretax  impact  that  changes  in  the  fair  values  of  derivatives  designated  as  fair  value  hedges  had
on  earnings  during  the  years  ended  December  31,  2013,  2012  and  2011  (in  millions):

Hedging  Instruments  and  Hedged  Items

2013
Interest  rate  contracts
Fixed-rate  debt

Net  impact  to  interest  expense

Foreign  currency  contracts
Available-for-sale  securities

Net  impact  to  other  income  (loss)  —  net

Net  impact  of  fair  value  hedging  instruments

2012
Interest  rate  contracts
Fixed-rate  debt

Net  impact  to  interest  expense

Foreign  currency  contracts
Available-for-sale  securities

Net  impact  to  other  income  (loss)  —  net

Net  impact  of  fair  value  hedging  instruments

2011
Interest  rate  contracts
Fixed-rate  debt

Net  impact  to  interest  expense

Location  of  Gain  (Loss)
Recognized  in  Income

Gain  (Loss)
Recognized  in  Income1

Interest  expense
Interest  expense

Other  income  (loss)  —  net
Other  income  (loss)  —  net

Interest  expense
Interest  expense

Other  income  (loss)  —  net
Other  income  (loss)  —  net

Interest  expense
Interest  expense

$ (193)
240

$

$

$

$

$

$

$

$

$

47

24
(48)

(24)

23

89
(42)

47

42
(46)

(4)

43

$ 343
(333)

$

10

1 The  net  impacts  represent  the  ineffective  portions  of  the  hedge  relationships  and  the  amounts  excluded  from  the  assessment  of  hedge  effectiveness.

Hedges  of  Net  Investments  in  Foreign  Operations  Strategy

The  Company  uses  forward  contracts  to  protect  the  value  of  our  investments  in  a  number  of  foreign  subsidiaries.  For  derivative
instruments  that  are  designated  and  qualify  as  hedges  of  net  investments  in  foreign  operations,  the  changes  in  fair  values  of  the
derivative  instruments  are  recognized  in  net  foreign  currency  translation  gain  (loss),  a  component  of  AOCI,  to  offset  the  changes
in  the  values  of  the  net  investments  being  hedged.  Any  ineffective  portions  of  net  investment  hedges  are  reclassified  from  AOCI
into  earnings  during  the  period  of  change.  The  total  notional  values  of  derivatives  under  this  hedging  program  were  $2,024  million
and  $1,718  million  as  of  December  31,  2013  and  2012,  respectively.

The  following  table  presents  the  pretax  impact  that  changes  in  the  fair  values  of  derivatives  designated  as  net  investment  hedges
had  on  AOCI  during  the  years  ended  December  31,  2013,  2012  and  2011  (in  millions):

Year  Ended  December  31,

Foreign  currency  contracts

Gain  (Loss)
Recognized  in  OCI

2013

$ 61

2012

2011

$ (61)

$ (3)

The  Company  did  not  reclassify  any  deferred  gains  or  losses  related  to  net  investment  hedges  from  AOCI  to  earnings  during  the
years  ended  December  31,  2013,  2012  and  2011.  In  addition,  the  Company  did  not  have  any  ineffectiveness  related  to  net
investment  hedges  during  the  years  ended  December  31,  2013,  2012  and  2011.

Economic  (Non-Designated)  Hedging  Strategy

In  addition  to  derivative  instruments  that  are  designated  and  qualify  for  hedge  accounting,  the  Company  also  uses  certain
derivatives  as  economic  hedges  of  foreign  currency,  interest  rate  and  commodity  exposure.  Although  these  derivatives  were  not
designated  and/or  did  not  qualify  for  hedge  accounting,  they  are  effective  economic  hedges.  The  changes  in  fair  value  of  economic
hedges  are  immediately  recognized  into  earnings.

95

The  Company  uses  foreign  currency  economic  hedges  to  offset  the  earnings  impact  that  fluctuations  in  foreign  currency  exchange
rates  have  on  certain  monetary  assets  and  liabilities  denominated  in  nonfunctional  currencies.  The  changes  in  fair  value  of
economic  hedges  used  to  offset  the  monetary  assets  and  liabilities  are  recognized  into  earnings  in  the  line  item  other  income
(loss)  —  net  in  our  consolidated  statements  of  income.  In  addition,  we  use  foreign  currency  economic  hedges  to  minimize  the
variability  in  cash  flows  associated  with  changes  in  foreign  currency  exchange  rates.  The  changes  in  fair  value  of  economic  hedges
used  to  offset  the  variability  in  U.S.  dollar  net  cash  flows  are  recognized  into  earnings  in  the  line  items  net  operating  revenues
and  cost  of  goods  sold  in  our  consolidated  statements  of  income.  The  total  notional  values  of  derivatives  related  to  our  foreign
currency  economic  hedges  were  $3,871  million  and  $3,865  million  as  of  December  31,  2013  and  2012,  respectively.

The  Company  also  uses  certain  derivatives  as  economic  hedges  to  mitigate  the  price  risk  associated  with  the  purchase  of  materials
used  in  the  manufacturing  process  and  for  vehicle  fuel.  The  changes  in  fair  values  of  these  economic  hedges  are  immediately
recognized  into  earnings  in  the  line  items  net  operating  revenues,  cost  of  goods  sold,  and  selling,  general  and  administrative
expenses  in  our  consolidated  statements  of  income,  as  applicable.  The  total  notional  values  of  derivatives  related  to  our  economic
hedges  of  this  type  were  $1,441  million  and  $1,084  million  as  of  December  31,  2013  and  2012,  respectively.

The  following  table  presents  the  pretax  impact  that  changes  in  the  fair  values  of  derivatives  not  designated  as  hedging  instruments
had  on  earnings  during  the  years  ended  December  31,  2013,  2012  and  2011  (in  millions):

Derivatives  Not  Designated
as  Hedging  Instruments

Foreign  currency  contracts
Foreign  currency  contracts
Foreign  currency  contracts
Commodity  contracts
Commodity  contracts
Commodity  contracts
Interest  rate  swaps
Other  derivative  instruments

Total

Location  of  Gains  (Losses)
Recognized  in  Income

Net  operating  revenues
Other  income  (loss)  —  net
Cost  of  goods  sold
Net  operating  revenues
Cost  of  goods  sold
Selling,  general  and  administrative  expenses
Interest  expense
Selling,  general  and  administrative  expenses

Gains  (Losses)
Year  Ended  December  31,

$

2013

5
162
2
5
(122)
7
(3)
55

$

2012

(7)
24
—
4
(110)
9
—
18

$

2011

7
(37)
(12)
—
(42)
(11)
—
8

$ 111

$ (62)

$ (87)

NOTE  6:  EQUITY  METHOD  INVESTMENTS

Our  consolidated  net  income  includes  our  Company’s  proportionate  share  of  the  net  income  or  loss  of  our  equity  method
investees.  When  we  record  our  proportionate  share  of  net  income,  it  increases  equity  income  (loss)  —  net  in  our  consolidated
statements  of  income  and  our  carrying  value  in  that  investment.  Conversely,  when  we  record  our  proportionate  share  of  a  net  loss,
it  decreases  equity  income  (loss)  —  net  in  our  consolidated  statements  of  income  and  our  carrying  value  in  that  investment.  The
Company’s  proportionate  share  of  the  net  income  or  loss  of  our  equity  method  investees  includes  significant  operating  and
nonoperating  items  recorded  by  our  equity  method  investees.  These  items  can  have  a  significant  impact  on  the  amount  of  equity
income  (loss)  —  net  in  our  consolidated  statements  of  income  and  our  carrying  value  in  those  investments.  Refer  to  Note  17  for
additional  information  related  to  significant  operating  and  nonoperating  items  recorded  by  our  equity  method  investees.  The
carrying  values  of  our  equity  method  investments  are  also  impacted  by  our  proportionate  share  of  items  impacting  the  equity
investee’s  AOCI.

We  eliminate  from  our  financial  results  all  significant  intercompany  transactions,  including  the  intercompany  portion  of
transactions  with  equity  method  investees.

The  Company’s  equity  method  investments  include  our  ownership  interests  in  Coca-Cola  FEMSA,  Coca-Cola  Hellenic  and
Coca-Cola  Amatil.  As  of  December  31,  2013,  we  owned  28  percent,  23  percent  and  29  percent,  respectively,  of  these  companies’
outstanding  shares.  As  of  December  31,  2013,  our  investment  in  our  equity  method  investees  in  the  aggregate  exceeded  our
proportionate  share  of  the  net  assets  of  these  equity  method  investees  by  $2,202  million.  This  difference  is  not  amortized.

96

A  summary  of  financial  information  for  our  equity  method  investees  in  the  aggregate  is  as  follows  (in  millions):

Year  Ended  December  31,

Net  operating  revenues
Cost  of  goods  sold

Gross  profit

Operating  income

Consolidated  net  income
Less:  Net  income  attributable  to  noncontrolling  interests

Net  income  attributable  to  common  shareowners

Equity  income  (loss)  —  net

December  31,

Current  assets
Noncurrent  assets

Total  assets

Current  liabilities
Noncurrent  liabilities

Total  liabilities

Equity  attributable  to  shareowners  of  investees
Equity  attributable  to  noncontrolling  interests

Total  equity

Company  equity  investment

2013

2012

2011

$ 53,038
32,377

$ 47,087
28,821

$ 42,472
26,271

$ 20,661

$ 18,266

$ 16,201

$

$

$

$

4,380

2,364
62

2,302

602

$

$

$

$

4,605

2,993
89

2,904

819

$

$

$

$

4,181

2,237
99

2,138

690

2013

2012

$ 19,229
40,427

$ 16,054
32,687

$ 59,656

$ 48,741

$ 14,386
17,779

$ 12,004
12,272

$ 32,165

$ 24,276

$ 26,668
823

$ 23,827
638

$ 27,491

$ 24,465

$ 10,393

$

9,216

Net  sales  to  equity  method  investees,  the  majority  of  which  are  located  outside  the  United  States,  were  $9,178  million,
$7,082  million  and  $6,874  million  in  2013,  2012  and  2011,  respectively.  Total  payments,  primarily  marketing,  made  to  equity
method  investees  were  $1,807  million,  $1,587  million  and  $1,147  million  in  2013,  2012  and  2011,  respectively.  In  addition,
purchases  of  finished  products  from  equity  method  investees  were  $415  million,  $392  million  and  $430  million  in  2013,  2012  and
2011,  respectively.

If  valued  at  the  December  31,  2013,  quoted  closing  prices  of  shares  actively  traded  on  stock  markets,  the  value  of  our  equity
method  investments  in  publicly  traded  bottlers  would  have  exceeded  our  carrying  value  by  $9,155  million.

Net  Receivables  and  Dividends  from  Equity  Method  Investees

Total  net  receivables  due  from  equity  method  investees  were  $1,308  million  and  $1,280  million  as  of  December  31,  2013  and  2012,
respectively.  The  total  amount  of  dividends  received  from  equity  method  investees  was  $401  million,  $393  million  and  $421  million
for  the  years  ended  December  31,  2013,  2012  and  2011,  respectively.  Dividends  received  included  a  $35  million and  $60  million
special  dividend  from  Coca-Cola  Hellenic  during  2012  and  2011,  respectively.  We  classified  the  receipt  of  these  cash  dividends in
cash  flows  from  operating  activities  because  our  cumulative  equity  in  earnings  from  Coca-Cola  Hellenic  exceeded  the  cumulative
distributions  received;  therefore,  the  dividends  were  deemed  to  be  a  return  on  our  investment  and  not  a  return  of  our  investment.

97

NOTE  7:  PROPERTY,  PLANT  AND  EQUIPMENT

The  following  table  summarizes  our  property,  plant  and  equipment  (in  millions):

December  31,

Land
Buildings  and  improvements
Machinery,  equipment  and  vehicle  fleet
Construction  in  progress

Less  accumulated  depreciation

Property,  plant  and  equipment  —  net

NOTE  8:  INTANGIBLE  ASSETS

Indefinite-Lived  Intangible  Assets

The  following  table  summarizes  information  related  to  indefinite-lived  intangible  assets  (in  millions):

December  31,

Trademarks1
Bottlers’  franchise  rights
Goodwill
Other

Indefinite-lived  intangible  assets2

$

2013

1,011
5,605
17,551
865

$

2012

997
5,307
16,203
979

$ 25,032
10,065

$ 23,486
9,010

$ 14,967

$ 14,476

$

2013

6,744
7,415
12,312
171

$

2012

6,527
7,405
12,255
111

$ 26,642

$ 26,298

1 The  increase  in  2013  was  primarily  related  to  the  Company’s  consolidation  of  innocent.  Refer  to  Note  2  for  additional  information.  This  increase

was  partially  offset  by  impairments  on  certain  trademarks.  Refer  to  Note  17  for  additional  information.

2 During  2010,  we  entered  into  license  agreements  with  Dr  Pepper  Snapple  Group,  Inc.  (‘‘DPSG’’)  to  distribute  Dr  Pepper  trademark  brands  in  the

United  States,  Canada  Dry  in  the  Northeastern  United  States,  and  Canada  Dry  and  C’  Plus  in  Canada.  As  a  result,  the  Company  recorded  an  asset
of  $865  million  related  to  the  DPSG  license  agreements.  Under  the  license  agreements,  the  Company  agreed  to  meet  certain  performance
obligations  in  order  to  distribute  DPSG  products  in  retail  and  foodservice  accounts  and  vending  machines.  The  license  agreements  have  initial  terms
of  20  years,  with  automatic  20-year  renewal  periods  unless  otherwise  terminated  under  the  terms  of  the  agreements.  The  Company anticipates  using
the  assets  indefinitely.  The  distribution  rights  acquired  from  DPSG  are  the  only  significant  indefinite-lived  intangible  assets  subject  to  renewal  or
extension  arrangements.

98

The  following  table  provides  information  related  to  the  carrying  value  of  our  goodwill  by  operating  segment  (in  millions):

2012
Balance  as  of  January  1
Effect of foreign currency translation
Acquisitions1
Adjustments  related  to  the  finalization

of  purchase  accounting1

Divestitures,  deconsolidations  and  other2

$ 35
(1)
—

—
—

Eurasia  &
Africa

Europe

Latin
America

North
America

$ 710
(19)
—

$ 163
5
—

$ 10,515
—
100

Pacific

$ 117
6
—

Bottling
Investments

Total

$ 679
(4)
157

$ 12,219
(13)
257

—
—

—
—

(38)
—

—
—

—
(170)

(38)
(170)

Balance  as  of  December  31

$ 34

$ 691

$ 168

$ 10,577

$ 123

$ 662

$ 12,255

2013
Balance  as  of  January  1
Effect  of  foreign  currency  translation
Acquisitions1
Adjustments  related  to  the  finalization

of  purchase  accounting1

Impairment3
Divestitures,  deconsolidations  and  other

$ 34
(3)
5

$ 691
29
102

$ 168
(12)
—

$ 10,577
—
—

$ 123
(6)
—

$ 662
10
20

$ 12,255
18
127

—
—
—

—
—
—

—
—
—

(4)
—
(1)

—
—
—

(1)
(82)
—

(5)
(82)
(1)

Balance  as  of  December  31

$ 36

$ 822

$ 156

$ 10,572

$ 117

$ 609

$ 12,312

1 Refer  to  Note  2  for  information  related  to  the  Company’s  acquisitions  and  divestitures.

2 Relates  to  the  transfer  of  goodwill  associated  with  the  Company’s  consolidated  Philippine  and  Brazilian  bottling  operations  to assets  held  for  sale  as

of  December  31,  2012.  Refer  to  Note  2  for  additional  information  related  to  these  transactions.

3 Refer  to  Note  17  for  information  related  to  the  Company’s  impairment  of  goodwill.

Definite-Lived  Intangible  Assets

The  following  table  summarizes  information  related  to  definite-lived  intangible  assets  (in  millions):

Customer  relationships
Bottlers’  franchise  rights
Trademarks
Other

Total

December  31,  2013

December  31,  2012

Gross
Carrying
Amount

$

642
722
105
128

Accumulated
Amortization

Net

Gross
Accumulated
Carrying
Amount Amortization

$ (202) $ 440
405
79
45

(317)
(26)
(83)

$

622
730
65
129

$ (166) $
(221)
(43)
(77)

Net

456
509
22
52

$ 1,597

$ (628) $ 969

$ 1,546

$ (507) $ 1,039

Total  amortization  expense  for  intangible  assets  subject  to  amortization  was  $165  million,  $173  million  and  $192  million  in  2013,
2012  and  2011,  respectively.  Based  on  the  carrying  value  of  definite-lived  intangible  assets  as  of  December  31,  2013,  we  estimate
our  amortization  expense  for  the  next  five  years  will  be  as  follows  (in  millions):

2014
2015
2016
2017
2018

Amortization
Expense

$ 160
152
145
112
54

99

NOTE  9:  ACCOUNTS  PAYABLE  AND  ACCRUED  EXPENSES

Accounts  payable  and  accrued  expenses  consisted  of  the  following  (in  millions):

December  31,

Accrued  marketing
Other  accrued  expenses
Trade  accounts  payable
Accrued  compensation
Sales,  payroll  and  other  taxes
Container  deposits

Accounts  payable  and  accrued  expenses

2013

2012

$ 2,407
3,515
1,933
933
450
339

$ 2,231
2,711
1,969
1,045
389
335

$ 9,577

$ 8,680

NOTE  10:  DEBT  AND  BORROWING  ARRANGEMENTS

Short-Term  Borrowings

Loans  and  notes  payable  consist  primarily  of  commercial  paper  issued  in  the  United  States.  As  of  December  31,  2013  and  2012,
we  had  $16,853  million  and  $16,204  million,  respectively,  in  outstanding  commercial  paper  borrowings.  Our  weighted-average
interest  rates  for  commercial  paper  outstanding  were  approximately  0.2  percent  and  0.3  percent  per  year  as  of  December  31,  2013
and  2012,  respectively.

In  addition,  we  had  $7,413  million  in  lines  of  credit  and  other  short-term  credit  facilities  as  of  December  31,  2013.  The  Company’s
total  lines  of  credit  included  $48  million  that  was  outstanding  and  primarily  related  to  our  international  operations.

Included  in  the  credit  facilities  discussed  above,  the  Company  had  $6,410  million  in  lines  of  credit  for  general  corporate  purposes.
These  backup  lines  of  credit  expire  at  various  times  from  2014  through  2018.  There  were  no  borrowings  under  these  backup  lines
of  credit  during  2013.  These  credit  facilities  are  subject  to  normal  banking  terms  and  conditions.  Some  of  the  financial
arrangements  require  compensating  balances,  none  of  which  is  presently  significant  to  our  Company.

Long-Term  Debt

During  2013,  the  Company  issued  $7,500  million  of  long-term  debt.  The  general  terms  of  the  notes  issued  are  as  follows:

(cid:127) $500  million  total  principal  amount  of  notes  due  March  5,  2015,  at  a  variable  interest  rate  equal  to  the  three-month

London  Interbank  Offered  Rate  (‘‘LIBOR’’)  minus  0.02  percent;

(cid:127) $500  million  total  principal  amount  of  notes  due  November  1,  2016,  at  a  variable  interest  rate  equal  to  the  three-month

LIBOR  plus  0.10  percent;

(cid:127) $500  million  total  principal  amount  of  notes  due  November  1,  2016,  at  a  fixed  interest  rate  of  0.75  percent;

(cid:127) $1,250  million  total  principal  amount  of  notes  due  April  1,  2018,  at  a  fixed  interest  rate  of  1.15  percent;

(cid:127) $1,250  million  total  principal  amount  of  notes  due  November  1,  2018,  at  a  fixed  interest  rate  of  1.65  percent;

(cid:127) $1,250  million  total  principal  amount  of  notes  due  November  1,  2020,  at  a  fixed  interest  rate  of  2.45  percent;

(cid:127) $750  million  total  principal  amount  of  notes  due  April  1,  2023,  at  a  fixed  interest  rate  of  2.50  percent;  and

(cid:127) $1,500  million  total  principal  amount  of  notes  due  November  1,  2023,  at  a  fixed  interest  rate  of  3.20  percent.

During  2013,  the  Company  retired  $1,250  million  of  debt  upon  maturity.  The  Company  also  extinguished  $2,154  million  of
long-term  debt  prior  to  maturity,  incurring  associated  extinguishment  charges  of  $50  million.  The  general  terms  of  the  notes  that
were  extinguished  were:

(cid:127) $225  million  total  principal  amount  of  notes  due  August  15,  2013,  at  a  fixed  interest  rate  of  5.0  percent;

(cid:127) $675  million  total  principal  amount  of  notes  due  March  3,  2014,  at  a  fixed  interest  rate  of  7.375  percent;

(cid:127) $900  million  total  principal  amount  of  notes  due  March  15,  2014,  at  a  fixed  interest  rate  of  3.625  percent;  and

(cid:127) $354  million  total  principal  amount  of  notes  due  March  1,  2015,  at  a  fixed  interest  rate  of  4.25  percent.

100

During  2012,  the  Company  retired  $1,250  million  of  long-term  notes  upon  maturity  and  issued  $2,750  million  of  long-term  debt.
The  general  terms  of  the  notes  issued  are  as  follows:

(cid:127) $1,000  million  total  principal  amount  of  notes  due  March  14,  2014,  at  a  variable  interest  rate  equal  to  the  three-month

LIBOR  minus  0.05  percent;

(cid:127) $1,000  million  total  principal  amount  of  notes  due  March  13,  2015,  at  a  fixed  interest  rate  of  0.75  percent;  and

(cid:127) $750  million  total  principal  amount  of  notes  due  March  14,  2018,  at  a  fixed  interest  rate  of  1.65  percent.

During  2011,  the  Company  issued  $2,979  million  of  long-term  debt.  We  used  $979  million  of  this  debt  and  paid  a  premium  of
$208  million  to  exchange  $1,022  million  of  existing  long-term  debt  that  was  assumed  in  connection  with  our  acquisition  of  CCE’s
former  North  America  business.  The  remaining  cash  from  the  issuance  was  used  to  reduce  the  Company’s  outstanding  commercial
paper  balance  and  exchange  a  certain  amount  of  short-term  debt.

The  general  terms  of  the  notes  issued  during  2011  are  as  follows:

(cid:127) $1,655  million  total  principal  amount  of  notes  due  September  1,  2016,  at  a  fixed  interest  rate  of  1.8  percent;  and

(cid:127) $1,324  million  total  principal  amount  of  notes  due  September  1,  2021,  at  a  fixed  interest  rate  of  3.3  percent.

During  2011,  the  Company  extinguished  $20  million  of  long-term  debt  prior  to  maturity.  In  addition,  the  Company  repurchased
long-term  debt  during  2011,  which  included  $99  million  in  unamortized  fair  value  adjustments  related  to  purchase  accounting  for  a
prior  year  transaction  and  was  settled  throughout  the  year  as  follows:

(cid:127) $674  million,  which  represented  the  carrying  value  of  all  of  our  outstanding  British  pound  sterling  notes,  was  repurchased;

and

(cid:127) $61  million  in  carrying  value  of  long-term  debt  was  repurchased.

The  Company  recorded  a  net  charge  of  $9  million  in  the  line  item  interest  expense  in  our  consolidated  statement  of  income
during  the  year  ended  December  31,  2011.  This  net  charge  was  due  to  the  exchange,  repurchase  and/or  extinguishment  of
long-term  debt  described  above.

The  Company’s  long-term  debt  consisted  of  the  following  (in  millions,  except  average  rate  data):

U.S.  dollar  notes  due  2014–2093
U.S.  dollar  debentures  due  2017–2098
U.S.  dollar  zero  coupon  notes  due  20202
Other,  due  through  20983
Fair  value  adjustment4

Total5,6
Less  current  portion

Long-term  debt

December  31,  2013

December  31,  2012

Amount

$ 17,427
2,191
138
370
52

$ 20,178
1,024

$ 19,154

Average
Rate1

1.8%
3.9
8.4
4.0
N/A

2.2%

Amount

$ 13,407
2,207
135
291
273

$ 16,313
1,577

$ 14,736

Average
Rate1

1.7%
3.7
8.4
4.4
N/A

2.1%

1 These  rates  represent  the  weighted-average  effective  interest  rate  on  the  balances  outstanding  as  of  year  end,  as  adjusted  for the  effects  of  interest
rate  swap  agreements  as  well  as  fair  value  adjustments,  if  applicable.  Refer  to  Note  5  for  a  more  detailed  discussion  on  interest  rate  management.

2 This  amount  is  shown  net  of  unamortized  discounts  of  $33  million  and  $36  million  as  of  December  31,  2013  and  2012,  respectively.

3 As  of  December  31,  2013,  the  amount  shown  includes  $167  million  of  debt  instruments  that  are  due  through  2022.

4 Refer  to  Note  5  for  additional  information  about  our  fair  value  hedging  strategy.

5 As  of  December  31,  2013  and  2012,  the  fair  value  of  our  long-term  debt,  including  the  current  portion,  was  $20,352  million  and $17,157  million,

respectively.  The  fair  value  of  our  long-term  debt  is  estimated  based  on  quoted  prices  for  those  or  similar  instruments.

6 The  above  notes  and  debentures  include  various  restrictions,  none  of  which  is  presently  significant  to  our  Company.

The  carrying  value  of  the  Company’s  long-term  debt  included  fair  value  adjustments  related  to  the  debt  assumed  from  CCE  of
$514  million  and  $617  million  as  of  December  31,  2013  and  2012,  respectively.  These  fair  value  adjustments  are  being
amortized  over  the  number  of  years  remaining  until  the  underlying  debt  matures.  As  of  December  31,  2013,  the  weighted-
average  maturity  of  the  assumed  debt  to  which  these  fair  value  adjustments  relate  was  approximately  19  years.  The

101

amortization  of  these  fair  value  adjustments  will  be  a  reduction  of  interest  expense  in  future  periods,  which  will  typically  result  in
our  interest  expense  being  less  than  the  actual  interest  paid  to  service  the  debt.  Total  interest  paid  was  $498  million,  $574  million
and  $573  million  in  2013,  2012  and  2011,  respectively.

Maturities  of  long-term  debt  for  the  five  years  succeeding  December  31,  2013,  are  as  follows  (in  millions):

2014
2015
2016
2017
2018

Maturities  of
Long-Term  Debt

$ 1,024
2,573
2,681
1,394
3,298

NOTE  11:  COMMITMENTS  AND  CONTINGENCIES

Guarantees

As  of  December  31,  2013,  we  were  contingently  liable  for  guarantees  of  indebtedness  owed  by  third  parties  of  $662  million,  of
which  $288  million  was  related  to  VIEs.  Refer  to  Note  1  for  additional  information  related  to  the  Company’s  maximum  exposure
to  loss  due  to  our  involvement  with  VIEs.  Our  guarantees  are  primarily  related  to  third-party  customers,  bottlers,  vendors  and
container  manufacturing  operations  and  have  arisen  through  the  normal  course  of  business.  These  guarantees  have  various  terms,
and  none  of  these  guarantees  was  individually  significant.  The  amount  represents  the  maximum  potential  future  payments  that  we
could  be  required  to  make  under  the  guarantees;  however,  we  do  not  consider  it  probable  that  we  will  be  required  to  satisfy  these
guarantees.

We  believe  our  exposure  to  concentrations  of  credit  risk  is  limited  due  to  the  diverse  geographic  areas  covered  by  our  operations.

Legal  Contingencies

The  Company  is  involved  in  various  legal  proceedings.  We  establish  reserves  for  specific  legal  proceedings  when  we  determine  that
the  likelihood  of  an  unfavorable  outcome  is  probable  and  the  amount  of  loss  can  be  reasonably  estimated.  Management  has  also
identified  certain  other  legal  matters  where  we  believe  an  unfavorable  outcome  is  reasonably  possible  and/or  for  which  no
estimate  of  possible  losses  can  be  made.  Management  believes  that  the  total  liabilities  to  the  Company  that  may  arise  as  a  result
of  currently  pending  legal  proceedings  will  not  have  a  material  adverse  effect  on  the  Company  taken  as  a  whole.

During  the  period  from  1970  to  1981,  our  Company  owned  Aqua-Chem,  Inc.,  now  known  as  Cleaver-Brooks,  Inc.  (‘‘Aqua-Chem’’).
During  that  time,  the  Company  purchased  over  $400  million  of  insurance  coverage,  which  also  insures  Aqua-Chem  for  some  of  its
prior  and  future  costs  for  certain  product  liability  and  other  claims.  A  division  of  Aqua-Chem  manufactured  certain  boilers  that
contained  gaskets  that  Aqua-Chem  purchased  from  outside  suppliers.  Several  years  after  our  Company  sold  this  entity,  Aqua-Chem
received  its  first  lawsuit  relating  to  asbestos,  a  component  of  some  of  the  gaskets.  Aqua-Chem  was  first  named  as  a  defendant  in
asbestos  lawsuits  in  or  around  1985  and  currently  has  approximately  40,000  active  claims  pending  against  it.  In  September  2002,
Aqua-Chem  notified  our  Company  that  it  believed  we  were  obligated  for  certain  costs  and  expenses  associated  with  its  asbestos
litigations.  Aqua-Chem  demanded  that  our  Company  reimburse  it  for  approximately  $10  million  for  out-of-pocket  litigation-related
expenses.  Aqua-Chem  also  demanded  that  the  Company  acknowledge  a  continuing  obligation  to  Aqua-Chem  for  any  future  liabilities
and  expenses  that  are  excluded  from  coverage  under  the  applicable  insurance  or  for  which  there  is  no  insurance.  Our  Company
disputes  Aqua-Chem’s  claims,  and  we  believe  we  have  no  obligation  to  Aqua-Chem  for  any  of  its  past,  present  or  future  liabilities,
costs  or  expenses.  Furthermore,  we  believe  we  have  substantial  legal  and  factual  defenses  to  Aqua-Chem’s  claims.  The  parties
entered  into  litigation  in  Georgia  to  resolve  this  dispute,  which  was  stayed  by  agreement  of  the  parties  pending  the  outcome  of
litigation  filed  in  Wisconsin  by  certain  insurers  of  Aqua-Chem.  In  that  case,  five  plaintiff  insurance  companies  filed  a  declaratory
judgment  action  against  Aqua-Chem,  the  Company  and  16  defendant  insurance  companies  seeking  a  determination  of  the  parties’
rights  and  liabilities  under  policies  issued  by  the  insurers  and  reimbursement  for  amounts  paid  by  plaintiffs  in  excess  of  their
obligations.  During  the  course  of  the  Wisconsin  insurance  coverage  litigation,  Aqua-Chem  and  the  Company  reached  settlements
with  several  of  the  insurers,  including  plaintiffs,  who  have  or  will  pay  funds  into  an  escrow  account  for  payment  of  costs  arising  from
the  asbestos  claims  against  Aqua-Chem.  On  July  24,  2007,  the  Wisconsin  trial  court  entered  a  final  declaratory  judgment  regarding
the  rights  and  obligations  of  the  parties  under  the  insurance  policies  issued  by  the  remaining  defendant  insurers,  which  judgment  was
not  appealed.  The  judgment  directs,  among  other  things,  that  each  insurer  whose  policy  is  triggered  is  jointly  and  severally  liable
for  100  percent  of  Aqua-Chem’s  losses  up  to  policy  limits.  The  court’s  judgment  concluded  the  Wisconsin  insurance  coverage

102

litigation.  The  Georgia  litigation  remains  subject  to  the  stay  agreement.  The  Company  and  Aqua-Chem  continued  to  negotiate
with  various  insurers  that  were  defendants  in  the  Wisconsin  insurance  coverage  litigation  over  those  insurers’  obligations  to  defend
and  indemnify  Aqua-Chem  for  the  asbestos-related  claims.  The  Company  anticipated  that  a  final  settlement  with  three  of  those
insurers  (the  ‘‘Chartis  insurers’’)  would  be  finalized  in  May  2011,  but  such  insurers  repudiated  their  settlement  commitments  and,
as  a  result,  Aqua-Chem  and  the  Company  filed  suit  against  them  in  Wisconsin  state  court  to  enforce  the  coverage-in-place
settlement  or,  in  the  alternative,  to  obtain  a  declaratory  judgment  validating  Aqua-Chem  and  the  Company’s  interpretation  of  the
court’s  judgment  in  the  Wisconsin  insurance  coverage  litigation.  In  February  2012,  the  parties  filed  and  argued  a  number  of  cross-
motions  for  summary  judgment  related  to  the  issues  of  the  enforceability  of  the  settlement  agreement  and  the  exhaustion  of
policies  underlying  those  of  the  Chartis  insurers.  The  court  granted  defendants’  motions  for  summary  judgment  that  the  2011
Settlement  Agreement  and  2010  Term  Sheet  were  not  binding  contracts,  but  denied  their  similar  motions  related  to  plaintiffs’
claims  for  promissory  and/or  equitable  estoppel.  On  or  about  May  15,  2012,  the  parties  entered  into  a  mutually  agreeable
settlement/stipulation  resolving  two  major  issues:  exhaustion  of  underlying  coverage  and  control  of  defense.  On  or  about
January  10,  2013,  the  parties  reached  a  settlement  of  the  estoppel  claims  and  all  of  the  remaining  coverage  issues,  with  the
exception  of  one  disputed  issue  relating  to  the  scope  of  the  Chartis  insurers’  defense  obligations  in  two  policy  years.  The  trial
court  granted  summary  judgment  in  favor  of  the  Company  and  Aqua-Chem  on  that  one  open  issue  and  entered  a  final  appealable
judgment  to  that  effect  following  the  parties’  settlement.  On  January  23,  2013,  the  Chartis  insurers  filed  a  notice  of  appeal  of  the
trial  court’s  summary  judgment  ruling.  On  October  29,  2013,  the  Wisconsin  Court  of  Appeals  affirmed  the  grant  of  summary
judgment  in  favor  of  the  Company  and  Aqua-Chem.  On  November  27,  2013,  the  Chartis  insurers  filed  a  petition  for  review  in  the
Supreme  Court  of  Wisconsin,  and  on  December  11,  2013,  the  Company  filed  its  opposition  to  that  petition.  Whatever  the
outcome  of  the  Chartis  insurers’  appeal  to  the  Wisconsin  Supreme  Court,  the  Chartis  insurers  will  remain  subject  to  the  court’s
judgment  in  the  Wisconsin  insurance  coverage  litigation.

The  Company  is  unable  to  estimate  at  this  time  the  amount  or  range  of  reasonably  possible  loss  it  may  ultimately  incur  as  a  result
of  asbestos-related  claims  against  Aqua-Chem.  The  Company  believes  that  assuming  (1)  the  defense  and  indemnity  costs  for  the
asbestos-related  claims  against  Aqua-Chem  in  the  future  are  in  the  same  range  as  during  the  past  five  years,  and  (2)  the  various
insurers  that  cover  the  asbestos-related  claims  against  Aqua-Chem  remain  solvent,  regardless  of  the  outcome  of  the
coverage-in-place  settlement  litigation  but  taking  into  account  the  issues  resolved  to  date,  insurance  coverage  for  substantially  all
defense  and  indemnity  costs  would  be  available  for  the  next  10  to  15  years.

Indemnifications

At  the  time  we  acquire  or  divest  our  interest  in  an  entity,  we  sometimes  agree  to  indemnify  the  seller  or  buyer  for  specific
contingent  liabilities.  Management  believes  that  any  liability  to  the  Company  that  may  arise  as  a  result  of  any  such  indemnification
agreements  will  not  have  a  material  adverse  effect  on  the  Company  taken  as  a  whole.

Tax  Audits

The  Company  is  involved  in  various  tax  matters,  with  respect  to  some  of  which  the  outcome  is  uncertain.  These  audits  may  result
in  the  assessment  of  additional  taxes  that  are  subsequently  resolved  with  authorities  or  potentially  through  the  courts.  Refer to
Note  14.

Risk  Management  Programs

The  Company  has  numerous  global  insurance  programs  in  place  to  help  protect  the  Company  from  the  risk  of  loss.  In  general,  we
are  self-insured  for  large  portions  of  many  different  types  of  claims;  however,  we  do  use  commercial  insurance  above  our
self-insured  retentions  to  reduce  the  Company’s  risk  of  catastrophic  loss.  Our  reserves  for  the  Company’s  self-insured  losses  are
estimated  through  actuarial  procedures  of  the  insurance  industry  and  by  using  industry  assumptions,  adjusted  for  our  specific
expectations  based  on  our  claim  history.  The  Company’s  self-insurance  reserves  totaled  $537  million  and  $508  million  as  of
December  31,  2013  and  2012,  respectively.

Workforce  (Unaudited)

We  refer  to  our  employees  as  ‘‘associates.’’  As  of  December  31,  2013,  our  Company  had  approximately  130,600  associates,  of
which  approximately  66,800  associates  were  located  in  the  United  States.  Our  Company,  through  its  divisions  and  subsidiaries,  is  a
party  to  numerous  collective  bargaining  agreements.  As  of  December  31,  2013,  approximately  18,000  associates,  excluding  seasonal
hires,  in  North  America  were  covered  by  collective  bargaining  agreements.  These  agreements  typically  have  terms  of  three  to  five
years.  We  currently  expect  that  we  will  be  able  to  renegotiate  such  agreements  on  satisfactory  terms  when  they  expire.  The
Company  believes  that  its  relations  with  its  associates  are  generally  satisfactory.

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Operating  Leases

The  following  table  summarizes  our  minimum  lease  payments  under  noncancelable  operating  leases  with  initial  or  remaining  lease
terms  in  excess  of  one  year  as  of  December  31,  2013  (in  millions):

Year  Ended  December  31,

2014
2015
2016
2017
2018
Thereafter

Total  minimum  operating  lease  payments1

1 Income  associated  with  sublease  arrangements  is  not  significant.

NOTE  12:  STOCK  COMPENSATION  PLANS

Operating
Lease  Payments

$

252
180
142
107
88
276

$ 1,045

Our  Company  grants  stock  options  and  restricted  stock  awards  to  certain  employees  of  the  Company.  Total  stock-based
compensation  expense  was  $227  million,  $259  million  and  $354  million  in  2013,  2012  and  2011,  respectively,  and  was  included  as a
component  of  selling,  general  and  administrative  expenses  in  our  consolidated  statements  of  income.  The  total  income  tax  benefit
recognized  in  our  consolidated  statements  of  income  related  to  stock-based  compensation  arrangements  was  $62  million,
$72  million  and  $99  million  in  2013,  2012  and  2011,  respectively.

As  of  December  31,  2013,  we  had  $416  million  of  total  unrecognized  compensation  cost  related  to  nonvested  share-based
compensation  arrangements  granted  under  our  plans.  This  cost  is  expected  to  be  recognized  over  a  weighted-average  period  of
1.8  years  as  stock-based  compensation  expense.  This  expected  cost  does  not  include  the  impact  of  any  future  stock-based
compensation  awards.

Stock  Option  Plans

The  fair  value  of  our  stock  option  grants  is  amortized  over  the  vesting  period,  generally  four  years.  The  fair  value  of  each  option
award  is  estimated  on  the  grant  date  using  a  Black-Scholes-Merton  option-pricing  model.  The  weighted-average  fair  value  of
options  granted  during  the  past  three  years  and  the  weighted-average  assumptions  used  in  the  Black-Scholes-Merton  option-
pricing  model  for  such  grants  were  as  follows:

Fair  value  of  options  at  grant  date
Dividend  yield1
Expected  volatility2
Risk-free  interest  rate3
Expected  term  of  the  option4

2013

2012

2011

$ 3.73

$ 3.80

$ 4.64

2.8%
17.0%
0.9%

2.7%
18.0%
1.0%

2.7%
19.0%
2.3%

5  years

5  years

5  years

1 The  dividend  yield  is  the  calculated  yield  on  the  Company’s  stock  at  the  time  of  the  grant.

2 Expected  volatility  is  based  on  implied  volatilities  from  traded  options  on  the  Company’s  stock,  historical  volatility  of  the  Company’s  stock  and  other

factors.

3 The  risk-free  interest  rate  for  the  period  matching  the  expected  term  of  the  option  is  based  on  the  U.S.  Treasury  yield  curve  in  effect  at  the  time  of

the  grant.

4 The  expected  term  of  the  option  represents  the  period  of  time  that  options  granted  are  expected  to  be  outstanding  and  is  derived  by  analyzing

historical  exercise  behavior.

Generally,  stock  options  granted  from  1999  through  July  2003  expire  15  years  from  the  date  of  grant  and  stock  options  granted  in
December  2003  and  thereafter  expire  10  years  from  the  date  of  grant.  The  shares  of  common  stock  to  be  issued,  transferred
and/or  sold  under  the  stock  option  plans  are  made  available  from  authorized  and  unissued  Company  common  stock  or  from  the
Company’s  treasury  shares.  In  2007,  the  Company  began  issuing  common  stock  under  these  plans  from  the  Company’s  treasury
shares.

104

The  Company  had  the  following  active  stock  option  plans  as  of  December  31,  2013:

(cid:127) The  Coca-Cola  Company  1999  Stock  Option  Plan  (the  ‘‘1999  Option  Plan’’)  was  approved  by  shareowners  in  April  1999.

Under  the  1999  Option  Plan,  a  maximum  of  240  million  shares  of  our  common  stock  was  approved  to  be  issued  or
transferred,  through  the  grant  of  stock  options,  to  certain  officers  and  employees.

(cid:127) The  Coca-Cola  Company  2002  Stock  Option  Plan  (the  ‘‘2002  Option  Plan’’)  was  approved  by  shareowners  in  April  2002.

An  amendment  to  the  2002  Option  Plan  which  permitted  the  issuance  of  stock  appreciation  rights  was  approved  by
shareowners  in  April  2003.  Under  the  2002  Option  Plan,  a  maximum  of  240  million  shares  of  our  common  stock  was
approved  to  be  issued  or  transferred,  through  the  grant  of  stock  options  or  stock  appreciation  rights,  to  certain  officers  and
employees.  No  stock  appreciation  rights  have  been  issued  under  the  2002  Option  Plan  as  of  December  31,  2013.

(cid:127) The  Coca-Cola  Company  2008  Stock  Option  Plan  (the  ‘‘2008  Option  Plan’’)  was  approved  by  shareowners  in  April  2008.

Under  the  2008  Option  Plan,  a  maximum  of  280  million  shares  of  our  common  stock  was  approved  to  be  issued  or
transferred  to  certain  officers  and  employees  pursuant  to  stock  options  granted  under  the  2008  Option  Plan.

(cid:127) As  a  result  of  our  acquisition  of  CCE’s  former  North  America  business,  the  Company  assumed  certain  stock-based

compensation  plans  previously  sponsored  by  CCE.  Shares  from  these  plans  remain  available  for  future  grant  to  current
employees  who  were  employees  of  CCE  or  its  subsidiaries  prior  to  the  acquisition  or  who  are  hired  by  the  Company  or  its
subsidiaries  following  the  acquisition.  The  assumed  Coca-Cola  Enterprises  Inc.  2001  Stock  Option  Plan,  Coca-Cola
Enterprises  Inc.  2004  Stock  Award  Plan  and  Coca-Cola  Enterprises  Inc.  2007  Incentive  Award  Plan  previously  sponsored  by
CCE  have  approximately  29  million  shares  available  for  grant  after  conversion  of  CCE  common  stock  into  our  common
stock.  The  Company  has  not  granted  any  equity  awards  from  the  assumed  plans.

As  of  December  31,  2013,  there  were  84  million  shares  available  to  be  granted  under  the  1999  Option  Plan,  2002  Option  Plan  and
2008  Option  Plan.  Options  to  purchase  common  stock  under  all  of  these  plans  have  generally  been  granted  at  the  fair  market
value  of  the  Company’s  stock  at  the  date  of  grant.

Stock  option  activity  for  all  stock  option  plans  for  the  year  ended  December  31,  2013,  was  as  follows:

Outstanding  on  January  1,  2013
Granted
Exercised
Forfeited/expired

Outstanding  on  December  31,  20131

Expected  to  vest  at  December  31,  2013

Exercisable  on  December  31,  2013

Shares
(In  millions)

Weighted-Average
Exercise  Price

Weighted-Average
Remaining
Contractual  Life

Aggregate
Intrinsic  Value
(In  millions)

309
56
(53)
(7)

305

302

187

$ 27.27
37.68
25.02
34.34

$ 29.42

$ 29.33

$ 25.87

5.82  years

5.78  years

4.25  years

$ 3,636

$ 3,614

$ 2,887

1 Includes  3  million  stock  option  replacement  awards  in  connection  with  our  acquisition  of  CCE’s  former  North  America  business  in  2010.  These
options  had  a  weighted-average  exercise  price  of  $18.02,  and  generally  vest  over  3  years  and  expire  10  years  from  the  original date  of  grant.

The  total  intrinsic  value  of  the  options  exercised  was  $815  million,  $780  million  and  $631  million  in  2013,  2012  and  2011,
respectively.  The  total  shares  exercised  were  53  million,  61  million  and  65  million  in  2013,  2012  and  2011,  respectively.

Restricted  Stock  Award  Plans

Under  The  Coca-Cola  Company  1989  Restricted  Stock  Award  Plan  and  The  Coca-Cola  Company  1983  Restricted  Stock  Award
Plan  (the  ‘‘Restricted  Stock  Award  Plans’’),  80  million  and  48  million  shares  of  restricted  common  stock,  respectively,  were
originally  available  to  be  granted  to  certain  officers  and  key  employees  of  our  Company.  As  of  December  31,  2013,  25  million
shares  remain  available  for  grant  under  the  Restricted  Stock  Award  Plans.  The  Company  issues  restricted  stock  to  employees  as  a
result  of  performance  share  unit  awards,  time-based  awards  and  performance-based  awards.

For  awards  prior  to  January  1,  2008,  under  the  1983  Restricted  Stock  Award  Plan,  participants  are  reimbursed  by  our  Company
for  income  taxes  imposed  on  the  award,  but  not  for  taxes  generated  by  the  reimbursement  payment.  The  1983  Restricted  Stock
Award  Plan  has  been  amended  to  eliminate  this  tax  reimbursement  for  awards  after  January  1,  2008.  The  shares  are  subject  to
certain  transfer  restrictions  and  may  be  forfeited  if  a  participant  leaves  our  Company  for  reasons  other  than  retirement,  disability
or  death,  absent  a  change  in  control  of  our  Company.

105

Performance  Share  Unit  Awards

In  2003,  the  Company  established  a  program  to  grant  performance  share  units  under  The  Coca-Cola  Company  1989  Restricted
Stock  Award  Plan  to  executives.  In  2008,  the  Company  expanded  the  program  to  award  a  mix  of  stock  options  and  performance
share  units  to  eligible  employees  in  addition  to  executives.  The  number  of  shares  earned  is  determined  at  the  end  of  each
performance  period,  generally  three  years,  based  on  the  actual  performance  criteria  predetermined  by  the  Board  of  Directors  at
the  time  of  grant.  If  the  performance  criteria  are  met,  the  award  results  in  a  grant  of  restricted  stock  or  restricted  stock  units,
which  are  then  generally  subject  to  a  holding  period  in  order  for  the  restricted  stock  to  be  released.  For  performance  share  units
granted  before  2008,  this  holding  period  is  generally  two  years.  For  performance  share  units  granted  in  2008  and  after,  this
holding  period  is  generally  one  year.  Restrictions  on  such  stock  generally  lapse  at  the  end  of  the  holding  period.  Performance
share  units  generally  do  not  pay  dividends  or  allow  voting  rights  during  the  performance  period.  For  awards  granted  prior  to  2011,
participants  generally  receive  dividends  or  dividend  equivalents  once  the  performance  criteria  have  been  certified  and  the
restricted  stock  or  restricted  stock  units  have  been  issued.  For  awards  granted  in  2011  and  later,  participants  generally  receive
dividends  or  dividend  equivalents  once  the  shares  have  been  released.  Accordingly,  the  fair  value  of  the  performance  share  units  is
the  quoted  market  value  of  the  Company  stock  on  the  grant  date  less  the  present  value  of  the  expected  dividends  not  received
during  the  relevant  period.  In  the  period  it  becomes  probable  that  the  minimum  performance  criteria  specified  in  the  plan  will be
achieved,  we  recognize  expense  for  the  proportionate  share  of  the  total  fair  value  of  the  performance  share  units  related  to  the
vesting  period  that  has  already  lapsed.  The  remaining  cost  of  the  grant  is  expensed  on  a  straight-line  basis  over  the  balance  of  the
vesting  period.  In  the  event  the  Company  determines  it  is  no  longer  probable  that  we  will  achieve  the  minimum  performance
criteria  specified  in  the  plan,  we  reverse  all  of  the  previously  recognized  compensation  expense  in  the  period  such  a  determination
is  made.

Performance  share  units  under  The  Coca-Cola  Company  1989  Restricted  Stock  Award  Plan  require  achievement  of  certain
financial  measures,  primarily  compound  annual  growth  in  earnings  per  share  or  economic  profit.  These  financial  measures  are
adjusted  for  certain  items  approved  and  certified  by  the  Audit  Committee  of  the  Board  of  Directors.  The  purpose  of  these
adjustments  is  to  ensure  a  consistent  year  to  year  comparison  of  the  specific  performance  criteria.  Economic  profit  is  our  net
operating  profit  after  tax  less  the  cost  of  the  capital  used  in  our  business.  In  the  event  the  financial  results  equal  the  predefined
target,  the  Company  will  grant  the  number  of  restricted  shares  equal  to  the  target  award  in  the  underlying  performance  share  unit
agreements.  In  the  event  the  financial  results  exceed  the  predefined  target,  additional  shares  up  to  the  maximum  award  may  be
granted.  In  the  event  the  financial  results  fall  below  the  predefined  target,  a  reduced  number  of  shares  may  be  granted.  If  the
financial  results  fall  below  the  threshold  award  performance  level,  no  shares  will  be  granted.  Performance  share  units  are  generally
settled  in  stock,  except  for  certain  circumstances  such  as  death  or  disability,  where  former  employees  or  their  beneficiaries  are
provided  a  cash  equivalent  payment.  As  of  December  31,  2013,  performance  share  units  of  5,365,000,  6,487,000  and  6,122,000
were  outstanding  for  the  2011-2013,  2012-2014  and  2013-2015  performance  periods,  respectively,  based  on  the  target  award
amounts  in  the  performance  share  unit  agreements.

The  following  table  summarizes  information  about  performance  share  units  based  on  the  target  award  amounts  in  the
performance  share  unit  agreements:

Outstanding  on  January  1,  2013
Granted
Conversions  of  restricted  stock  units1
Paid  in  cash  equivalent
Canceled/forfeited

Outstanding  on  December  31,  20132

Share  Units
(In  thousands)

Weighted-Average
Grant  Date
Fair  Value

17,584
6,425
(5,220)
(55)
(760)

17,974

$ 28.01
32.67
25.17
32.25
30.33

$ 30.41

1 Represents  the  target  amount  of  performance  share  units  converted  to  restricted  stock  units  based  on  the  financial  results  for the  2010–2012

performance  period.  The  vesting  of  restricted  stock  units  is  subject  to  the  terms  of  the  performance  share  unit  agreements.

2 The  outstanding  performance  share  units  as  of  December  31,  2013,  at  the  threshold  award  and  maximum  award  levels  were  9.0  million  and

27.0  million,  respectively.

106

The  weighted-average  grant  date  fair  value  of  performance  share  units  granted  was  $32.67  in  2013,  $29.95  in  2012  and  $25.58  in
2011.  The  Company  converted  performance  share  units  of  54,999  in  2013,  16,267  in  2012  and  19,462  in  2011  to  cash  equivalent
payments  of  $1.8  million,  $0.6  million  and  $0.7  million,  respectively,  to  former  employees  who  were  ineligible  for  restricted  stock
grants  due  to  certain  events  such  as  death  or  disability.

The  following  table  summarizes  information  about  the  conversions  of  performance  share  units  to  restricted  stock  and  restricted
stock  units:

Nonvested  on  January  1,  20132
Conversions  of  restricted  stock  units3
Vested  and  released
Canceled/forfeited

Nonvested  on  December  31,  20132

Share  Units
(In  thousands)

Weighted-Average
Grant  Date
Fair  Value1

98
7,830
(406)
(508)

7,014

$ 26.54
25.17
25.52
25.17

$ 25.17

1 The  weighted-average  grant  date  fair  value  is  based  on  the  fair  values  of  the  performance  share  units  granted.

2 The  nonvested  shares  as  of  January  1,  2013,  and  December  31,  2013,  are  presented  at  the  performance  share  units’  certified  award  level.

3 The  converted  shares  are  presented  at  the  performance  share  units’  certified  award  level  of  150  percent.

The  total  intrinsic  value  of  restricted  shares  that  were  vested  and  released  was  $16  million,  $148  million  and  $72  million  in  2013,
2012  and  2011,  respectively.  The  total  restricted  share  units  vested  and  released  in  2013  were  405,963  at  the  certified  award  level.
In  2012  and  2011,  the  total  restricted  share  units  vested  and  released  were  4,301,732  and  2,084,912,  respectively.

Replacement  performance  share  unit  awards  issued  by  the  Company  in  connection  with  our  acquisition  of  CCE’s  former  North
America  business  are  not  included  in  the  tables  or  discussions  above  and  were  originally  granted  under  the  Coca-Cola
Enterprises  Inc.  2007  Incentive  Award  Plan.  These  awards  were  converted  into  equivalent  share  units  of  the  Company’s  common
stock  on  the  acquisition  date  and  entitle  the  participant  to  dividend  equivalents  (which  vest,  in  some  cases,  only  if  the  restricted
share  units  vest),  but  not  the  right  to  vote.  Accordingly,  the  fair  value  of  these  units  was  the  quoted  value  of  the  Company’s stock
at  the  grant  date.

On  the  acquisition  date,  the  Company  issued  3.3  million  replacement  performance  share  unit  awards  at  target  with  a  weighted-
average  grant  date  price  of  $29.56  per  share  that  were  either  projected  to  pay  out  at,  or  previously  certified  at  a  payout  rate  of
200  percent.  In  accordance  with  accounting  principles  generally  accepted  in  the  United  States,  the  portion  of  the  fair  value  of the
replacement  awards  related  to  services  provided  prior  to  the  acquisition  was  included  in  the  total  purchase  price.  The  portion of
the  fair  value  associated  with  future  service  was  recognized  as  expense  in  the  fourth  quarter  of  2010.  As  of  January  1,  2011,  there
were  3.8  million  shares  subject  to  release  under  these  plans  based  on  the  200  percent  payout.  During  2011,  the  Company  released
3.1  million  shares  at  the  200  percent  payout  with  an  intrinsic  value  of  $98  million.  During  2012,  the  Company  released  0.6  million
shares  at  the  200  percent  payout  with  an  intrinsic  value  of  $22  million.  During  2013,  the  Company  released  0.1  million  shares  at
the  200  percent  payout  with  an  intrinsic  value  of  $5  million.  As  of  December  31,  2013,  the  Company  had  no  remaining
outstanding  replacement  performance  share  units.

Time-Based  and  Performance-Based  Restricted  Stock  and  Restricted  Stock  Unit  Awards

The  Coca-Cola  Company  1989  Restricted  Stock  Award  Plan  allows  for  the  grant  of  time-based  and  performance-based  restricted
stock  and  restricted  stock  units.  The  performance-based  restricted  awards  are  released  only  upon  the  achievement  of  specific
measurable  performance  criteria.  These  awards  pay  dividends  during  the  performance  period.  The  majority  of  awards  have  specific
performance  targets  for  achievement.  If  the  performance  targets  are  not  met,  the  awards  will  be  canceled.  In  the  period  it
becomes  probable  that  the  performance  criteria  will  be  achieved,  we  recognize  expense  for  the  proportionate  share  of  the  total
fair  value  of  the  grant  related  to  the  vesting  period  that  has  already  lapsed.  The  remaining  cost  of  the  grant  is  expensed  on  a
straight-line  basis  over  the  balance  of  the  vesting  period.

For  time-based  and  performance-based  restricted  stock  awards,  participants  are  entitled  to  vote  and  receive  dividends  on  the
restricted  shares.  The  Company  also  awards  time-based  and  performance-based  restricted  stock  units  for  which  participants  may
receive  payments  of  dividend  equivalents  but  are  not  entitled  to  vote.  As  of  December  31,  2013,  the  Company  had  outstanding
nonvested  time-based  and  performance-based  restricted  stock  awards,  including  restricted  stock  units,  of  700,000  and  81,000,
respectively.  Time-based  and  performance-based  restricted  stock  awards  were  not  significant  to  our  consolidated  financial
statements.

107

In  2010,  the  Company  issued  time-based  restricted  stock  replacement  awards,  including  restricted  stock  units,  in  connection  with
our  acquisition  of  CCE’s  former  North  America  business.  These  awards  were  converted  into  equivalent  shares  of  the  Company’s
common  stock.  These  restricted  share  awards  entitle  the  participant  to  dividend  equivalents  (which  vest,  in  some  cases,  only  if  the
restricted  share  unit  vests),  but  not  the  right  to  vote.  As  of  December  31,  2013,  the  Company  had  59,000  outstanding  nonvested
time-based  restricted  stock  replacement  awards,  including  restricted  stock  units.  These  time-based  restricted  awards  were  not
significant  to  our  consolidated  financial  statements.

NOTE  13:  PENSION  AND  OTHER  POSTRETIREMENT  BENEFIT  PLANS

Our  Company  sponsors  and/or  contributes  to  pension  and  postretirement  health  care  and  life  insurance  benefit  plans  covering
substantially  all  U.S.  employees.  We  also  sponsor  nonqualified,  unfunded  defined  benefit  pension  plans  for  certain  associates. In
addition,  our  Company  and  its  subsidiaries  have  various  pension  plans  and  other  forms  of  postretirement  arrangements  outside
the  United  States.

We  refer  to  the  funded  defined  benefit  pension  plan  in  the  United  States  that  is  not  associated  with  collective  bargaining
organizations  as  the  ‘‘primary  U.S.  plan.’’  As  of  December  31,  2013,  the  primary  U.S.  plan  represented  57  percent  and  63  percent
of  the  Company’s  consolidated  projected  benefit  obligation  and  pension  assets,  respectively.

In  December  2013,  the  Company  modified  The  Coca-Cola  Company  Retiree  Health  Plan.  Effective  January  1,  2015,  the  current
prescription  drug  plan  will  be  replaced  by  a  Company-sponsored  Medicare  Part  D  Plan.  The  change  reduced  the  accumulated
postretirement  benefit  obligation  of  the  plan  by  approximately  $71  million.  The  Coca-Cola  Refreshments  Welfare  Plan  for
Retirees  will  not  be  impacted  by  this  change  because  of  variations  in  the  design  of  the  plan.

Obligations  and  Funded  Status

The  following  table  sets  forth  the  changes  in  benefit  obligations  and  the  fair  value  of  plan  assets  for  our  benefit  plans
(in  millions):

Benefit  obligation  at  beginning  of  year1
Service  cost
Interest  cost
Foreign  currency  exchange  rate  changes
Amendments
Actuarial  loss  (gain)
Benefits  paid2
Settlements
Curtailments
Special  termination  benefits
Other3

Benefit  obligation  at  end  of  year1

Fair  value  of  plan  assets  at  beginning  of  year
Actual  return  on  plan  assets
Employer  contributions
Foreign  currency  exchange  rate  changes
Benefits  paid
Settlements
Other3

Fair  value  of  plan  assets  at  end  of  year

Net  liability  recognized

Pension  Benefits

Other  Benefits

2013

2012

2013

2012

$ 9,693
280
378
(69)
(1)
(899)
(538)
(9)
—
2
8

$ 8,255
291
388
(7)
(3)
1,259
(420)
(35)
6
1
(42)

$ 8,845

$ 9,693

$ 7,584
1,043
639
(43)
(474)
(5)
2

$ 6,171
822
1,056
(17)
(366)
(34)
(48)

$ 1,104
36
42
(2)
(73)
(91)
(77)
—
—
—
7

$

$

946

202
40
—
—
(2)
—
3

$

953
34
43
3
(2)
115
(53)
—
—
—
11

$ 1,104

$

185
16
—
—
(2)
—
3

$ 8,746

$ 7,584

$

243

$

202

$

(99)

$ (2,109)

$ (703)

$ (902)

1 For  pension  benefit  plans,  the  benefit  obligation  is  the  projected  benefit  obligation.  For  other  benefit  plans,  the  benefit  obligation  is  the  accumulated

postretirement  benefit  obligation.  The  accumulated  benefit  obligation  for  our  pension  plans  was  $8,523  million  and  $9,345  million  as  of
December  31,  2013  and  2012,  respectively.

2 Benefits  paid  to  pension  plan  participants  during  2013  and  2012  included  $64  million  and  $54  million,  respectively,  in  payments  related  to  unfunded
pension  plans  that  were  paid  from  Company  assets.  Benefits  paid  to  participants  of  other  benefit  plans  during  2013  and  2012  included  $75  million
and  $51  million,  respectively,  that  were  paid  from  Company  assets.

3 In  2012,  primarily  relates  to  the  transfer  of  assets  and  liabilities  associated  with  the  Company’s  consolidated  Philippine  bottling  operations  to  assets

held  for  sale  and  liabilities  held  for  sale  as  of  December  31,  2012.  Refer  to  Note  2  for  additional  information.

108

Pension  and  other  benefit  amounts  recognized  in  our  consolidated  balance  sheets  are  as  follows  (in  millions):

December  31,

Noncurrent  asset
Current  liability
Long-term  liability

Net  liability  recognized

Pension  Benefits

2013

2012

$ 1,067
(76)
(1,090)

$

395
(73)
(2,431)

$

(99)

$ (2,109)

Other  Benefits

2013

$ —
(21)
(682)

$ (703)

2012

$ —
(21)
(881)

$ (902)

Certain  of  our  pension  plans  have  projected  benefit  obligations  in  excess  of  the  fair  value  of  plan  assets.  For  these  plans,  the
projected  benefit  obligations  and  the  fair  value  of  plan  assets  were  as  follows  (in  millions):

December  31,

Projected  benefit  obligation
Fair  value  of  plan  assets

2013

$ 1,521
374

2012

$ 9,161
6,659

Certain  of  our  pension  plans  have  accumulated  benefit  obligations  in  excess  of  the  fair  value  of  plan  assets.  For  these  plans, the
accumulated  benefit  obligations  and  the  fair  value  of  plan  assets  were  as  follows  (in  millions):

December  31,

Accumulated  benefit  obligation
Fair  value  of  plan  assets

Pension  Plan  Assets

The  following  table  presents  total  assets  for  our  U.S.  and  non-U.S.  pension  plans  (in  millions):

2013

$ 1,446
351

2012

$ 8,736
6,546

December  31,

Cash  and  cash  equivalents
Equity  securities:

U.S.-based  companies
International-based  companies

Fixed-income  securities:
Government  bonds
Corporate  bonds  and  debt  securities
Mutual,  pooled  and  commingled  funds1
Hedge  funds/limited  partnerships
Real  estate
Other

Total  pension  plan  assets2

U.S.  Plans

2013

240

$

2012

299

$

Non-U.S.  Plans

2013

2012

$

274

$

87

1,422
698

464
1,369
1,134
526
245
245

1,844
324

399
856
1,057
496
248
26

280
586

304
137
453
17
6
346

37
640

163
126
453
29
9
491

$ 6,343

$ 5,549

$ 2,403

$ 2,035

1 Mutual,  pooled  and  commingled  funds  include  investments  in  equity  securities,  fixed-income  securities  and  combinations  of  both.  There  are  a

significant  number  of  mutual,  pooled  and  commingled  funds  from  which  investors  can  choose.  The  selection  of  the  type  of  fund  is  dictated  by  the
specific  investment  objectives  and  needs  of  a  given  plan.  These  objectives  and  needs  vary  greatly  between  plans.

2 Fair  value  disclosures  related  to  our  pension  assets  are  included  in  Note  16.  Fair  value  disclosures  include,  but  are  not  limited  to,  the  levels  within
the  fair  value  hierarchy  in  which  the  fair  value  measurements  in  their  entirety  fall;  a  reconciliation  of  the  beginning  and  ending  balances  of  Level  3
assets;  and  information  about  the  valuation  techniques  and  inputs  used  to  measure  the  fair  value  of  our  pension  assets.

109

Investment  Strategy  for  U.S.  Pension  Plans

The  Company  utilizes  the  services  of  investment  managers  to  actively  manage  the  pension  assets  of  our  U.S.  plans.  We  have
established  asset  allocation  targets  and  investment  guidelines  with  each  investment  manager.  Our  asset  allocation  targets  promote
optimal  expected  return  and  volatility  characteristics  given  the  long-term  time  horizon  for  fulfilling  the  obligations  of  the  plan.
Selection  of  the  targeted  asset  allocation  for  U.S.  plan  assets  was  based  upon  a  review  of  the  expected  return  and  risk
characteristics  of  each  asset  class,  as  well  as  the  correlation  of  returns  among  asset  classes.  During  2012,  the  Company  revised  the
asset  allocation  targets  and  restructured  the  investment  manager  composition  to  further  diversify  investment  risk  and  reduce
volatility  while  maintaining  long-term  return  objectives.  Our  revised  target  allocation  is  a  mix  of  42  percent  equity  investments,
30  percent  fixed-income  investments  and  28  percent  alternative  investments.  We  believe  this  target  allocation  will  enable  us  to
achieve  the  following  long-term  investment  objectives:

(1) optimize  the  long-term  return  on  plan  assets  at  an  acceptable  level  of  risk;

(2) maintain  a  broad  diversification  across  asset  classes  and  among  investment  managers;  and

(3) maintain  careful  control  of  the  risk  level  within  each  asset  class.

The  guidelines  that  have  been  established  with  each  investment  manager  provide  parameters  within  which  the  investment
managers  agree  to  operate,  including  criteria  that  determine  eligible  and  ineligible  securities,  diversification  requirements  and
credit  quality  standards,  where  applicable.  Unless  exceptions  have  been  approved,  investment  managers  are  prohibited  from
buying  or  selling  commodities,  futures  or  option  contracts,  as  well  as  from  short  selling  of  securities.  Additionally,  investment
managers  agree  to  obtain  written  approval  for  deviations  from  stated  investment  style  or  guidelines.  As  of  December  31,  2013,  no
investment  manager  was  responsible  for  more  than  10  percent  of  total  U.S.  plan  assets.

Our  target  allocation  of  42  percent  equity  investments  is  composed  of  60  percent  global  equities,  16  percent  emerging  market
equities  and  24  percent  domestic  small-  and  mid-cap  equities.  Optimal  returns  through  our  investments  in  global  equities  are
achieved  through  security  selection  as  well  as  country  and  sector  diversification.  Investments  in  the  common  stock  of  our  Company
accounted  for  approximately  5  percent  of  our  global  equities  allocation  and  approximately  2  percent  of  total  U.S.  plan  assets. Our
investments  in  global  equities  are  intended  to  provide  diversified  exposure  to  both  U.S.  and  non-U.S.  equity  markets.  Our
investments  in  both  emerging  market  equities  and  domestic  small-  and  mid-cap  equities  are  expected  to  experience  larger  swings
in  their  market  value  on  a  periodic  basis.  Our  investments  in  these  asset  classes  are  selected  based  on  capital  appreciation
potential.

Our  target  allocation  of  30  percent  fixed-income  investments  is  composed  of  33  percent  long-duration  bonds  and  67  percent  with
multi-strategy  alternative  credit  managers.  Long-duration  bonds  provide  a  stable  rate  of  return  through  investments  in  high-quality
publicly  traded  debt  securities.  Our  investments  in  long-duration  bonds  are  diversified  in  order  to  mitigate  duration  and  credit
exposure.  Multi-strategy  alternative  credit  managers  invest  in  a  combination  of  high-yield  bonds,  bank  loans,  structured  credit and
emerging  market  debt.  These  investments  are  in  lower-rated  and  non-rated  debt  securities,  which  generally  produce  higher  returns
compared  to  long-duration  bonds  and  also  help  to  diversify  our  overall  fixed-income  portfolio.

In  addition  to  equity  investments  and  fixed-income  investments,  we  have  a  target  allocation  of  28  percent  in  alternative
investments.  These  alternative  investments  include  hedge  funds,  reinsurance,  private  equity  limited  partnerships,  leveraged  buyout
funds,  international  venture  capital  partnerships  and  real  estate.  The  objective  of  investing  in  alternative  investments  is  to provide
a  higher  rate  of  return  than  that  available  from  publicly  traded  equity  securities.  These  investments  are  inherently  illiquid  and
require  a  long-term  perspective  in  evaluating  investment  performance.

Investment  Strategy  for  Non-U.S.  Pension  Plans

As  of  December  31,  2013,  the  long-term  target  allocation  for  41  percent  of  our  international  subsidiaries’  plan  assets,  primarily
certain  of  our  European  plans,  is  62  percent  equity  securities  and  38  percent  fixed-income  securities.  The  actual  allocation  for  the
remaining  59  percent  of  the  Company’s  international  subsidiaries’  plan  assets  consisted  of  31  percent  mutual,  pooled  and
commingled  funds;  21  percent  equity  securities;  7  percent  fixed-income  securities;  and  41  percent  other  investments.  The
investment  strategies  of  our  international  subsidiaries  differ  greatly,  and  in  some  instances  are  influenced  by  local  law.  None  of
our  pension  plans  outside  the  United  States  is  individually  significant  for  separate  disclosure.

110

Other  Postretirement  Benefit  Plan  Assets

Plan  assets  associated  with  other  postretirement  benefits  primarily  represents  funding  of  one  of  the  U.S.  postretirement  benefit
plans  through  a  U.S.  Voluntary  Employee  Beneficiary  Association  (‘‘VEBA’’),  a  tax-qualified  trust.  The  VEBA  assets  remain
segregated  from  the  U.S.  pension  master  trust  and  are  primarily  invested  in  liquid  assets  due  to  the  level  of  expected  future
benefit  payments.

The  following  table  presents  total  assets  for  our  other  postretirement  benefit  plans  (in  millions):

December  31,

Cash  and  cash  equivalents
Equity  securities:

U.S.-based  companies
International-based  companies

Fixed-income  securities:
Government  bonds
Corporate  bonds  and  debt  securities
Mutual,  pooled  and  commingled  funds
Hedge  funds/limited  partnerships
Real  estate
Other

Total  other  postretirement  benefit  plan  assets1

2013

2012

$

10

$

13

112
8

79
9
18
3
2
2

81
4

78
5
16
3
2
—

$ 243

$ 202

1 Fair  value  disclosures  related  to  our  other  postretirement  benefit  plan  assets  are  included  in  Note  16.  Fair  value  disclosures include,  but  are  not

limited  to,  the  levels  within  the  fair  value  hierarchy  in  which  the  fair  value  measurements  in  their  entirety  fall;  a  reconciliation  of  the  beginning  and
ending  balances  of  Level  3  assets;  and  information  about  the  valuation  techniques  and  inputs  used  to  measure  the  fair  value  of our  other
postretirement  benefit  plan  assets.

Components  of  Net  Periodic  Benefit  Cost

Net  periodic  benefit  cost  for  our  pension  and  other  postretirement  benefit  plans  consisted  of  the  following  (in  millions):

Year  Ended  December  31,

Service  cost
Interest  cost
Expected  return  on  plan  assets1
Amortization  of  prior  service  cost  (credit)
Amortization  of  actuarial  loss

Net  periodic  benefit  cost
Settlement  charge
Curtailment  charge
Special  termination  benefits2

Total  cost  recognized  in  the  statements  of  income

Pension  Benefits

Other  Benefits

2013

2012

2011

2013

2012

2011

$ 280
378
(659)
(2)
197

$ 194
1
—
2

$ 291
388
(573)
(2)
137

$ 241
3
6
1

$ 249
391
(508)
5
82

$ 219
3
—
8

$

$

$ 197

$ 251

$ 230

$

36
42
(9)
(10)
13

72
—
—
—

72

$

$

$

34
43
(8)
(52)
6

23
—
—
—

23

$

$

$

32
45
(8)
(61)
2

10
—
—
3

13

1 The  Company  has  elected  to  use  the  actual  fair  value  of  plan  assets  as  the  market-related  value  of  assets  in  the  determination of  the  expected  return

on  plan  assets.

2 The  special  termination  benefits  primarily  relate  to  the  Company’s  productivity,  restructuring  and  integration  initiatives.  Refer  to  Note  18  for

additional  information  related  to  our  productivity,  restructuring  and  integration  initiatives.

111

The  following  table  sets  forth  the  changes  in  AOCI  for  our  benefit  plans  (in  millions,  pretax):

Pension  Benefits

Other  Benefits

2013

2012

2013

2012

Beginning  balance  in  AOCI
Recognized  prior  service  cost  (credit)
Recognized  net  actuarial  loss  (gain)
Prior  service  credit  (cost)  arising  in  current  year
Net  actuarial  (loss)  gain  arising  in  current  year
Foreign  currency  translation  gain  (loss)

Ending  balance  in  AOCI

The  following  table  sets  forth  amounts  in  AOCI  for  our  benefit  plans  (in  millions,  pretax):

December  31,

Prior  service  credit  (cost)
Net  actuarial  loss

Ending  balance  in  AOCI

$ (3,032) $ (2,169) $ (186) $ (34)
(52)
(2)
6
140
3
2
(107)
(1,009)
(1)
5

(2)
198
1
1,283
15

(10)
13
73
122
1

$ (1,537) $ (3,032) $

13

$ (186)

Pension  Benefits

Other  Benefits

2013

2012

2013

2012

$

12
(1,549)

$

16
(3,048)

$

86
(73)

$

23
(209)

$ (1,537) $ (3,032) $

13

$ (186)

Amounts  in  AOCI  expected  to  be  recognized  as  components  of  net  periodic  pension  cost  in  2014  are  as  follows  (in  millions,
pretax):

Amortization  of  prior  service  cost  (credit)
Amortization  of  actuarial  loss

Assumptions

Certain  weighted-average  assumptions  used  in  computing  the  benefit  obligations  are  as  follows:

December  31,

Discount  rate
Rate  of  increase  in  compensation  levels

Pension  Benefits

Other  Benefits

$

$

(2)
76

74

$

(17)
2

$ (15)

Pension  Benefits

Other  Benefits

2013

4.75%
3.50%

2012

2013

2012

4.00% 4.75%
3.50% N/A

4.00%
N/A

Certain  weighted-average  assumptions  used  in  computing  net  periodic  benefit  cost  are  as  follows:

Year  Ended  December  31,

Discount  rate
Rate  of  increase  in  compensation  levels
Expected  long-term  rate  of  return  on  plan  assets

Pension  Benefits

Other  Benefits

2013

2012

2011

2013

2012

2011

4.00%
3.50%
8.25%

4.75% 5.50%
3.25% 4.00%
8.25% 8.25%

4.00% 4.75% 5.25%
N/A
N/A
4.75% 4.75% 4.75%

N/A

The  expected  long-term  rate  of  return  assumption  for  U.S.  pension  plan  assets  is  based  upon  the  target  asset  allocation  and  is
determined  using  forward-looking  assumptions  in  the  context  of  historical  returns  and  volatilities  for  each  asset  class,  as  well  as
correlations  among  asset  classes.  We  evaluate  the  rate  of  return  assumption  on  an  annual  basis.  The  expected  long-term  rate  of
return  assumption  used  in  computing  2013  net  periodic  pension  cost  for  the  U.S.  plans  was  8.5  percent.  As  of  December  31,  2013,
the  10-year  annualized  return  on  plan  assets  in  the  primary  U.S.  plan  was  6.9  percent,  the  15-year  annualized  return  was
6.2  percent,  and  the  annualized  return  since  inception  was  11.1  percent.

112

The  assumed  health  care  cost  trend  rates  are  as  follows:

December  31,

Health  care  cost  trend  rate  assumed  for  next  year
Rate  to  which  the  cost  trend  rate  is  assumed  to  decline  (the  ultimate  trend  rate)
Year  that  the  rate  reaches  the  ultimate  trend  rate

2013

8.00%
5.00%
2020

2012

8.00%
5.00%
2019

The  Company’s  U.S.  postretirement  benefit  plans  are  primarily  defined  dollar  benefit  plans  that  limit  the  effects  of  medical
inflation  because  the  plans  have  established  dollar  limits  for  determining  our  contributions.  As  a  result,  the  effect  of  a
1  percentage  point  change  in  the  assumed  health  care  cost  trend  rate  would  not  be  significant  to  the  Company.

The  discount  rate  assumptions  used  to  account  for  pension  and  other  postretirement  benefit  plans  reflect  the  rates  at  which  the
benefit  obligations  could  be  effectively  settled.  Rates  for  each  of  our  U.S.  plans  at  December  31,  2013,  were  determined  using a
cash  flow  matching  technique  whereby  the  rates  of  a  yield  curve,  developed  from  high-quality  debt  securities,  were  applied  to  the
benefit  obligations  to  determine  the  appropriate  discount  rate.  For  our  non-U.S.  plans,  we  base  the  discount  rate  on  comparable
indices  within  each  of  the  countries.  The  rate  of  compensation  increase  assumption  is  determined  by  the  Company  based  upon
annual  reviews.  We  review  external  data  and  our  own  historical  trends  for  health  care  costs  to  determine  the  health  care  cost
trend  rate  assumptions.

Cash  Flows

Our  estimated  future  benefit  payments  for  funded  and  unfunded  plans  are  as  follows  (in  millions):

Year  Ended  December  31,

Pension  benefit  payments
Other  benefit  payments1

Total  estimated  benefit  payments

2014

$ 471
59

$ 530

2015

$ 483
62

$ 545

2016

$ 512
64

$ 576

2017

$ 554
65

$ 619

2018

2019–2023

$ 558
66

$ 624

$ 3,084
346

$ 3,430

1 The  expected  benefit  payments  for  our  other  postretirement  benefit  plans  are  net  of  estimated  federal  subsidies  expected  to  be received  under  the
Medicare  Prescription  Drug,  Improvement  and  Modernization  Act  of  2003.  Federal  subsidies  are  estimated  to  be  approximately  $8  million  for  the
period  2014–2018,  and  $5  million  for  the  period  2019–2023.

The  Company  anticipates  making  pension  contributions  in  2014  of  approximately  $175  million,  all  of  which  will  be  allocated  to  our
international  plans.  The  majority  of  these  contributions  are  discretionary.

Defined  Contribution  Plans

Our  Company  sponsors  qualified  defined  contribution  plans  covering  substantially  all  U.S.  employees.  Under  the  largest  U.S.
defined  contribution  plan,  we  match  participants’  contributions  up  to  a  maximum  of  3.5  percent  of  compensation,  subject  to
certain  limitations.  Company  costs  related  to  the  U.S.  plans  were  $97  million,  $93  million  and  $78  million  in  2013,  2012  and  2011,
respectively.  We  also  sponsor  defined  contribution  plans  in  certain  locations  outside  the  United  States.  Company  costs  associated
with  those  plans  were  $32  million,  $29  million  and  $31  million  in  2013,  2012  and  2011,  respectively.

Multi-Employer  Plans

As  a  result  of  our  acquisition  of  CCE’s  former  North  America  business  during  the  fourth  quarter  of  2010,  the  Company  now
participates  in  various  multi-employer  pension  plans  in  the  United  States.  Multi-employer  pension  plans  are  designed  to  cover
employees  from  multiple  employers  and  are  typically  established  under  collective  bargaining  agreements.  These  plans  allow
multiple  employers  to  pool  their  pension  resources  and  realize  efficiencies  associated  with  the  daily  administration  of  the  plan.

Multi-employer  plans  are  generally  governed  by  a  board  of  trustees  composed  of  management  and  labor  representatives  and  are
funded  through  employer  contributions.

The  Company’s  expense  for  U.S.  multi-employer  pension  plans  totaled  $37  million,  $31  million,  and  $69  million  in  2013,  2012,  and
2011,  respectively.  In  2011,  the  Company’s  expense  for  U.S.  multi-employer  pension  plans  included  charges  of  $32  million  related
to  the  withdrawal  from  certain  of  these  plans  in  connection  with  the  Company’s  integration  initiatives  in  North  America.  Refer to
Note  18  for  additional  information  related  to  these  initiatives.  The  plans  we  currently  participate  in  have  contractual  arrangements
that  extend  into  2018.  If,  in  the  future,  we  choose  to  withdraw  from  any  of  the  multi-employer  pension  plans  in  which  we
currently  participate,  we  would  need  to  record  the  appropriate  withdrawal  liabilities  at  that  time.

113

NOTE  14:  INCOME  TAXES

Income  before  income  taxes  consisted  of  the  following  (in  millions):

Year  Ended  December  31,

United  States
International

Total

$

2013

2,451
9,026

$

2012

3,526
8,283

$ 11,477

$ 11,809

2011

$ 3,029
8,429

$ 11,458

Income  tax  expense  consisted  of  the  following  for  the  years  ended  December  31,  2013,  2012  and  2011  (in  millions):

2013

Current
Deferred

2012

Current
Deferred

2011

Current
Deferred

United  States

State  and  Local

International

Total

$ 713
305

$ 602
936

$ 286
898

$ 102
38

$

$

74
33

66
27

$ 1,388
305

$ 2,203
648

$ 1,415
(337)

$ 2,091
632

$ 1,425
110

$ 1,777
1,035

We  made  income  tax  payments  of  $2,162  million,  $981  million  and  $1,612  million  in  2013,  2012  and  2011,  respectively.

A  reconciliation  of  the  statutory  U.S.  federal  tax  rate  and  our  effective  tax  rate  is  as  follows:

Year  Ended  December  31,

Statutory  U.S.  federal  tax  rate
State  and  local  income  taxes  —  net  of  federal  benefit
Earnings  in  jurisdictions  taxed  at  rates  different  from  the  statutory  U.S.  federal  rate
Reversal  of  valuation  allowances
Equity  income  or  loss
Other  operating  charges
Other  —  net

Effective  tax  rate

2013

35.0%
1.0
(10.3)1,2,3
—
(1.4)4
1.25
(0.7)

24.8%

2012

35.0%
1.1
(9.5)6,7
(2.4)8
(2.0)
0.49
0.5

23.1%

2011

35.0%
0.9
(9.5)10,11,12

—
(1.4)13
0.314
(0.8)15,16,17,18

24.5%

1 Includes  a  tax  benefit  of  $26  million  (or  a  0.2  percent  impact  on  our  effective  tax  rate)  related  to  amounts  required  to  be  recorded  for  changes

to  our  uncertain  tax  positions,  including  interest  and  penalties,  in  various  international  jurisdictions.

2 Includes  a  tax  expense  of  $279  million  on  pretax  net  gains  of  $501  million  (or  a  0.9  percent  impact  on  our  effective  tax  rate) related  to  the

deconsolidation  of  our  Brazilian  bottling  operations  upon  their  combination  with  an  independent  bottler  and  a  loss  due  to  the  merger  of  four  of
the  Company’s  Japanese  bottling  partners.  Refer  to  Note  2  and  Note  17.

3 Includes  a  tax  expense  of  $3  million  (or  a  0.5  percent  impact  on  our  effective  tax  rate)  related  to  a  charge  of  $149  million  due  to  the  devaluation

of  the  Venezuelan  bolivar.  Refer  to  Note  19.

4 Includes  an  $8  million  tax  benefit  on  a  pretax  charge  of  $159  million  (or  a  0.4  percent  impact  on  our  effective  tax  rate)  related  to  our

proportionate  share  of  unusual  or  infrequent  items  recorded  by  our  equity  method  investees.  Refer  to  Note  17.

5 Includes  a  tax  benefit  of  $175  million  on  pretax  charges  of  $877  million  (or  a  1.2  percent  impact  on  our  effective  tax  rate)  primarily  related  to

impairment  charges  recorded  on  certain  of  the  Company’s  intangible  assets  and  charges  related  to  the  Company’s  productivity  and  reinvestment
program  as  well  as  other  restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

6 Includes  a  tax  expense  of  $133  million  (or  a  1.1  percent  impact  on  our  effective  tax  rate)  related  to  amounts  required  to  be  recorded  for  changes

to  our  uncertain  tax  positions,  including  interest  and  penalties,  in  various  international  jurisdictions.

7 Includes  a  tax  expense  of  $57  million  on  pretax  net  gains  of  $76  million  (or  a  0.3  percent  impact  on  our  effective  tax  rate)  related  to  the

following:  a  gain  recognized  as  a  result  of  the  merger  of  Embotelladora  Andina  S.A.  (‘‘Andina’’)  and  Embotelladoras  Coca-Cola  Polar  S.A.
(‘‘Polar’’);  a  gain  recognized  as  a  result  of  Coca-Cola  FEMSA,  an  equity  method  investee,  issuing  additional  shares  of  its  own stock  at  a  per
share  amount  greater  than  the  carrying  value  of  the  Company’s  per  share  investment;  the  loss  recognized  on  the  pending  sale  of a

114

majority  ownership  interest  in  our  consolidated  Philippine  bottling  operations  to  Coca-Cola  FEMSA;  and  the  expense  recorded  for  the  premium
the  Company  paid  over  the  publicly  traded  market  price  to  acquire  an  ownership  interest  in  Mikuni.  Refer  to  Note  17.

8 Relates  to  a  net  tax  benefit  of  $283  million  associated  with  the  reversal  of  valuation  allowances  in  certain  of  the  Company’s  foreign  jurisdictions.

9 Includes  a  tax  benefit  of  $95  million  on  pretax  charges  of  $416  million  (or  a  0.4  percent  impact  on  our  effective  tax  rate)  primarily  related  to  the

Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring  initiatives;  the  refinement  of  previously  established  accruals  related
to  the  Company’s  2008–2011  productivity  initiatives;  and  the  refinement  of  previously  established  accruals  related  to  the  Company’s  integration  of
CCE’s  former  North  America  business.  Refer  to  Note  18.

10 Includes  a  tax  benefit  of  $6  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including  interest  and

penalties,  in  various  international  jurisdictions.

11 Includes  a  zero  percent  effective  tax  rate  on  pretax  charges  of  $17  million  due  to  the  impairment  of  available-for-sale  securities.  Refer  to  Note  3

and  Note  17.

12 Includes  a  tax  expense  of  $299  million  on  pretax  net  gains  of  $641  million  (or  a  0.7  percent  impact  on  our  effective  tax  rate) related  to  the  net  gain

recognized  as  a  result  of  the  merger  of  Embotelladoras  Arca,  S.A.B.  de  C.V.  (‘‘Arca’’)  and  Grupo  Continental  S.A.B.  (‘‘Contal’’);  the  gain
recognized  on  the  sale  of  our  investment  in  Embonor;  and  gains  the  Company  recognized  as  a  result  of  Coca-Cola  FEMSA,  an  equity  method
investee,  issuing  additional  shares  of  its  own  stock  at  per  share  amounts  greater  than  the  carrying  value  of  the  Company’s  per share  investment.
These  gains  were  partially  offset  by  charges  associated  with  certain  of  the  Company’s  equity  method  investments  in  Japan.  Refer  to  Note  17.

13 Includes  a  tax  benefit  of  $7  million  on  pretax  net  charges  of  $53  million  (or  a  0.1  percent  impact  on  our  effective  tax  rate)  related  to  our
proportionate  share  of  asset  impairments  and  restructuring  charges  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

14 Includes  a  tax  benefit  of  $224  million  on  pretax  charges  of  $732  million  (or  a  0.3  percent  impact  on  our  effective  tax  rate)  primarily  related  to  the
Company’s  productivity,  integration  and  restructuring  initiatives;  transaction  costs  incurred  in  connection  with  the  merger  of Arca  and  Contal;  costs
associated  with  the  earthquake  and  tsunami  that  devastated  northern  and  eastern  Japan;  and  costs  associated  with  the  flooding  in  Thailand.  Refer
to  Note  17.

15 Includes  a  tax  benefit  of  $8  million  on  pretax  charges  of  $19  million  related  to  the  amortization  of  favorable  supply  contracts  acquired  in

connection  with  our  acquisition  of  CCE’s  former  North  America  business.

16 Includes  a  tax  benefit  of  $3  million  on  pretax  net  charges  of  $9  million  related  to  the  repurchase  and/or  exchange  of  certain  long-term  debt

assumed  in  connection  with  our  acquisition  of  CCE’s  former  North  America  business  as  well  as  the  early  extinguishment  of  certain  other  long-term
debt.  Refer  to  Note  10.

17 Includes  a  tax  benefit  of  $14  million  on  pretax  charges  of  $41  million  related  to  the  impairment  of  an  investment  in  an  entity accounted  for  under

the  equity  method  of  accounting.  Refer  to  Note  17.

18 Includes  a  tax  benefit  of  $2  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including  interest  and

penalties,  in  certain  domestic  jurisdictions.

Our  effective  tax  rate  reflects  the  tax  benefits  of  having  significant  operations  outside  the  United  States,  which  are  generally  taxed
at  rates  lower  than  the  U.S.  statutory  rate  of  35  percent.  As  a  result  of  employment  actions  and  capital  investments  made  by  the
Company,  certain  tax  jurisdictions  provide  income  tax  incentive  grants,  including  Brazil,  Costa  Rica,  Singapore  and  Swaziland. The
terms  of  these  grants  expire  from  2015  to  2022.  We  expect  each  of  these  grants  to  be  renewed  indefinitely.  Tax  incentive  grants
favorably  impacted  our  income  tax  expense  by  $279  million,  $280  million  and  $193  million  for  the  years  ended  December  31,  2013,
2012  and  2011,  respectively.  In  addition,  our  effective  tax  rate  reflects  the  benefits  of  having  significant  earnings  generated  in
investments  accounted  for  under  the  equity  method  of  accounting,  which  are  generally  taxed  at  rates  lower  than  the  U.S.  statutory
rate.

The  Company  or  one  of  its  subsidiaries  files  income  tax  returns  in  the  U.S.  federal  jurisdiction  and  various  state  and  foreign
jurisdictions.  U.S.  tax  authorities  have  completed  their  federal  income  tax  examinations  for  all  years  prior  to  2005.  With  respect  to
state  and  local  jurisdictions  and  countries  outside  the  United  States,  with  limited  exceptions,  the  Company  and  its  subsidiaries  are
no  longer  subject  to  income  tax  audits  for  years  before  2002.  For  U.S.  federal  and  state  tax  purposes,  the  net  operating  losses  and
tax  credit  carryovers  acquired  in  connection  with  our  acquisition  of  CCE’s  former  North  America  business  that  were  generated
between  the  years  of  1990  through  2010  are  subject  to  adjustments  until  the  year  in  which  they  are  actually  utilized  is  no  longer
subject  to  examination.

115

Although  the  outcome  of  tax  audits  is  always  uncertain,  the  Company  believes  that  adequate  amounts  of  tax,  including  interest
and  penalties,  have  been  provided  for  any  adjustments  that  are  expected  to  result  from  those  years.

As  of  December  31,  2013,  the  gross  amount  of  unrecognized  tax  benefits  was  $230  million.  If  the  Company  were  to  prevail  on  all
uncertain  tax  positions,  the  net  effect  would  be  a  benefit  to  the  Company’s  effective  tax  rate  of  $166  million,  exclusive  of  any
benefits  related  to  interest  and  penalties.  The  remaining  $64  million,  which  was  recorded  as  a  deferred  tax  asset,  primarily
represents  tax  benefits  that  would  be  received  in  different  tax  jurisdictions  in  the  event  the  Company  did  not  prevail  on  all
uncertain  tax  positions.

A  reconciliation  of  the  changes  in  the  gross  balance  of  unrecognized  tax  benefit  amounts  is  as  follows  (in  millions):

Year  Ended  December  31,

Beginning  balance  of  unrecognized  tax  benefits
Increases  related  to  prior  period  tax  positions
Decreases  related  to  prior  period  tax  positions
Increases  related  to  current  period  tax  positions
Decreases  related  to  current  period  tax  positions
Decreases  related  to  settlements  with  taxing  authorities
Reductions  as  a  result  of  a  lapse  of  the  applicable  statute  of  limitations
Increases  (decreases)  from  effects  of  foreign  currency  exchange  rates

Ending  balance  of  unrecognized  tax  benefits

2013

2012

2011

$ 302
1
(7)
8
—
(4)
(59)
(11)

$ 320
69
(15)
23
—
(45)
(36)
(14)

$ 387
9
(19)
6
(1)
(5)
(46)
(11)

$ 230

$ 302

$ 320

The  Company  recognizes  accrued  interest  and  penalties  related  to  unrecognized  tax  benefits  in  income  tax  expense.  The  Company
had  $105  million,  $113  million  and  $110  million  in  interest  and  penalties  related  to  unrecognized  tax  benefits  accrued  as  of
December  31,  2013,  2012  and  2011,  respectively.  Of  these  amounts,  $8  million  of  benefit,  $33  million  of  expense  and  $2  million of
benefit  were  recognized  through  income  tax  expense  in  2013,  2012  and  2011,  respectively.  If  the  Company  were  to  prevail  on  all
uncertain  tax  positions,  the  reversal  of  this  accrual  would  also  be  a  benefit  to  the  Company’s  effective  tax  rate.

It  is  expected  that  the  amount  of  unrecognized  tax  benefits  will  change  in  the  next  12  months;  however,  we  do  not  expect  the
change  to  have  a  significant  impact  on  our  consolidated  statements  of  income  or  consolidated  balance  sheets.  These  changes  may
be  the  result  of  settlements  of  ongoing  audits,  statute  of  limitations  expiring,  or  final  settlements  in  transfer  pricing  matters  that
are  the  subject  of  litigation.  At  this  time,  an  estimate  of  the  range  of  the  reasonably  possible  outcomes  cannot  be  made.

As  of  December  31,  2013,  undistributed  earnings  of  the  Company’s  foreign  subsidiaries  amounted  to  $30.6  billion.  Those  earnings
are  considered  to  be  indefinitely  reinvested  and,  accordingly,  no  U.S.  federal  and  state  income  taxes  have  been  provided  thereon.
Upon  distribution  of  those  earnings  in  the  form  of  dividends  or  otherwise,  the  Company  would  be  subject  to  both  U.S.  income
taxes  (subject  to  an  adjustment  for  foreign  tax  credits)  and  withholding  taxes  payable  to  the  various  foreign  countries.
Determination  of  the  amount  of  unrecognized  deferred  U.S.  income  tax  liability  is  not  practical  because  of  the  complexities
associated  with  its  hypothetical  calculation;  however,  unrecognized  foreign  tax  credits  would  be  available  to  reduce  a  portion of
the  U.S.  tax  liability.

116

The  tax  effects  of  temporary  differences  and  carryforwards  that  give  rise  to  deferred  tax  assets  and  liabilities  consist  of  the
following  (in  millions):

December  31,

Deferred  tax  assets:

Property,  plant  and  equipment
Trademarks  and  other  intangible  assets
Equity  method  investments  (including  foreign  currency  translation  adjustment)
Derivative  financial  instruments
Other  liabilities
Benefit  plans
Net  operating/capital  loss  carryforwards
Other

Gross  deferred  tax  assets
Valuation  allowances

Total  deferred  tax  assets1,2

Deferred  tax  liabilities:

Property,  plant  and  equipment
Trademarks  and  other  intangible  assets
Equity  method  investments  (including  foreign  currency  translation  adjustment)
Derivative  financial  instruments
Other  liabilities
Benefit  plans
Other

Total  deferred  tax  liabilities3

Net  deferred  tax  liabilities

2013

2012

$

102
63
243
50
1,102
1,237
790
225

$

89
77
209
116
1,178
1,808
782
320

$ 3,812
(586)

$ 4,579
(487)

$ 3,226

$ 4,092

$ (2,417) $ (2,204)
(4,133)
(712)
(140)
(144)
(495)
(929)

(4,192)
(1,070)
(147)
(69)
(473)
(810)

$ (9,178) $ (8,757)

$ (5,952) $ (4,665)

1 Noncurrent  deferred  tax  assets  of  $328  million  and  $403  million  were  included  in  the  line  item  other  assets  in  our  consolidated  balance  sheets  as  of

December  31,  2013  and  2012,  respectively.

2 Current  deferred  tax  assets  of  $211  million  and  $244  million  were  included  in  the  line  item  prepaid  expenses  and  other  assets  in  our  consolidated

balance  sheets  as  of  December  31,  2013  and  2012,  respectively.

3 Current  deferred  tax  liabilities  of  $339  million  and  $331  million  were  included  in  the  line  item  accounts  payable  and  accrued  expenses  in  our

consolidated  balance  sheets  as  of  December  31,  2013  and  2012,  respectively.

As  of  December  31,  2013  and  2012,  we  had  $198  million  of  net  deferred  tax  liabilities  and  $70  million  of  net  deferred  tax  assets
located  in  countries  outside  the  United  States.

As  of  December  31,  2013,  we  had  $6,914  million  of  loss  carryforwards  available  to  reduce  future  taxable  income.  Loss
carryforwards  of  $488  million  must  be  utilized  within  the  next  five  years,  and  the  remainder  can  be  utilized  over  a  period  greater
than  five  years.

An  analysis  of  our  deferred  tax  asset  valuation  allowances  is  as  follows  (in  millions):

Year  Ended  December  31,

Balance  at  beginning  of  year
Additions
Decrease  due  to  transfer  to  assets  held  for  sale
Deductions

Balance  at  end  of  year

2013

2012

2011

$ 487
169
—
(70)

$ 859
126
(146)
(352)

$ 950
138
—
(229)

$ 586

$ 487

$ 859

The  Company’s  deferred  tax  asset  valuation  allowances  are  primarily  the  result  of  uncertainties  regarding  the  future  realization  of
recorded  tax  benefits  on  tax  loss  carryforwards  from  operations  in  various  jurisdictions.  These  valuation  allowances  were  primarily
related  to  deferred  tax  assets  generated  from  net  operating  losses.  Current  evidence  does  not  suggest  we  will  realize  sufficient
taxable  income  of  the  appropriate  character  within  the  carryforward  period  to  allow  us  to  realize  these  deferred  tax  benefits. If  we
were  to  identify  and  implement  tax  planning  strategies  to  recover  these  deferred  tax  assets  or  generate  sufficient  income  of  the
appropriate  character  in  these  jurisdictions  in  the  future,  it  could  lead  to  the  reversal  of  these  valuation  allowances  and  a
reduction  of  income  tax  expense.  The  Company  believes  that  it  will  generate  sufficient  future  taxable  income  to  realize  the  tax
benefits  related  to  the  remaining  net  deferred  tax  assets  in  our  consolidated  balance  sheets.

117

In  2013,  the  Company  recognized  a  net  increase  of  $99  million  in  its  valuation  allowances.  This  increase  was  primarily  due  to  the
addition  of  a  deferred  tax  asset  and  related  valuation  allowance  on  certain  equity  method  investments  and  increases  in  net
operating  losses  during  the  normal  course  of  business  operations.  In  addition,  the  Company  recognized  a  reduction  in  the
valuation  allowances  primarily  due  to  the  reversal  of  a  deferred  tax  asset  and  related  valuation  allowance  on  certain  equity
method  investments.

In  2012,  the  Company  recognized  a  net  decrease  of  $372  million  in  its  valuation  allowances.  This  decrease  was  primarily  related  to
the  reversal  of  valuation  allowances  in  several  foreign  jurisdictions.  As  a  result  of  considering  recent  significant  positive  evidence,
including,  among  other  items,  a  consistent  pattern  of  earnings  in  the  past  three  years,  as  well  as  business  plans  showing  continued
profitability,  it  was  determined  that  a  valuation  allowance  was  no  longer  required  for  certain  deferred  tax  assets  primarily  recorded
on  net  operating  losses  in  foreign  jurisdictions.  This  decrease  was  also  partially  due  to  a  transfer  of  a  valuation  allowance  into
assets  held  for  sale  as  required  by  accounting  principles  generally  accepted  in  the  United  States  upon  execution  of  the  share
purchase  agreement  for  the  sale  of  a  majority  interest  in  our  consolidated  Philippine  bottling  operations.  Refer  to  Note  1  for
additional  information  on  the  Company’s  accounting  policy  related  to  assets  and  liabilities  held  for  sale.  Refer  to  Note  2  for
additional  information  on  the  Company’s  Philippine  bottling  operations.  In  addition,  the  Company  recognized  an  increase  in  its
valuation  allowances  primarily  due  to  the  addition  of  a  deferred  tax  asset  and  related  valuation  allowance  on  certain  equity
method  investments  and  increases  in  net  operating  losses  during  the  normal  course  of  business  operations.

In  2011,  the  Company  recognized  a  net  decrease  of  $91  million  in  its  valuation  allowances.  This  decrease  was  primarily  related to
the  utilization  of  net  operating  losses  during  the  normal  course  of  business  operations;  the  reversal  of  a  deferred  tax  asset  and
related  valuation  allowance  on  certain  expiring  attributes;  and  the  reversal  of  a  deferred  tax  asset  and  related  valuation  allowance
on  certain  equity  method  investments.  In  addition,  the  Company  recognized  an  increase  in  the  valuation  allowances  primarily  due
to  the  carryforward  of  expenses  disallowed  in  2011  and  increases  in  net  operating  losses  during  the  normal  course  of  business
operations.

NOTE  15:  OTHER  COMPREHENSIVE  INCOME

AOCI  attributable  to  shareowners  of  The  Coca-Cola  Company  is  separately  presented  on  our  consolidated  balance  sheets  as  a
component  of  The  Coca-Cola  Company’s  shareowners’  equity,  which  also  includes  our  proportionate  share  of  equity  method
investees’  AOCI.  Other  comprehensive  income  (loss)  (‘‘OCI’’)  attributable  to  noncontrolling  interests  is  allocated  to,  and  included
in,  our  balance  sheets  as  part  of  the  line  item  equity  attributable  to  noncontrolling  interests.  AOCI  attributable  to  shareowners  of
The  Coca-Cola  Company  consisted  of  the  following  (in  millions):

December  31,

Foreign  currency  translation  adjustment
Accumulated  derivative  net  gains  (losses)
Unrealized  net  gains  (losses)  on  available-for-sale  securities
Adjustments  to  pension  and  other  benefit  liabilities

Accumulated  other  comprehensive  income  (loss)

2013

2012

$ (2,849) $ (1,665)
46
338
(2,104)

197
258
(1,038)

$ (3,432) $ (3,385)

118

The  following  table  summarizes  the  allocation  of  total  comprehensive  income  between  shareowners  of  The  Coca-Cola  Company
and  noncontrolling  interests  (in  millions):

Consolidated  net  income
Other  comprehensive  income:

Net foreign currency translation adjustment
Net  gain  (loss)  on  derivatives1
Net  unrealized  gain  (loss)  on  available-for-sale  securities2
Net  change  in  pension  and  other  benefit  liabilities3

Year  Ended  December  31,  2013

The  Coca-Cola  Company

Shareowners  of Noncontrolling
Interests

Total

$ 8,584

$

42

$ 8,626

(1,184)
151
(80)
1,066

(3)
—
—
—

39

(1,187)
151
(80)
1,066

$ 8,576

Total  comprehensive  income

$ 8,537

$

1 Refer  to  Note 5  for  additional  information  related  to  the  net  gain  or  loss  on  derivative  instruments  designated  and  qualifying  as  cash  flow  hedging

instruments.

2 Refer  to  Note 3  for  information  related  to  the  net  unrealized  gain  or  loss  on  available-for-sale  securities.

3 Refer  to  Note 13  for  additional  information  related  to  the  Company’s  pension  and  other  postretirement  benefit  liabilities.

OCI  attributable  to  shareowners  of  The  Coca-Cola  Company,  including  our  proportionate  share  of  equity  method  investees’  OCI,
for  the  years  ended  December  31,  2013,  2012  and  2011,  is  as  follows  (in  millions):

2013

Foreign  currency  translation  adjustments:

Translation  adjustment  arising  in  the  period
Reclassification  adjustments  recognized  in  net  income

Net foreign currency translation adjustment

Derivatives:

Unrealized  gains  (losses)  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  gain  (loss)  on  derivatives1

Available-for-sale  securities:

Unrealized  gains  (losses)  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  change  in  unrealized  gain  (loss)  on  available-for-sale  securities2

Pension  and  other  benefit  liabilities:

Net  pension  and  other  benefits  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  change  in  pension  and  other  benefit  liabilities3

Before-Tax
Amount

Income
Tax

After-Tax
Amount

$ (1,046)
(194)

(1,240)

$

56
—

56

$

(990)
(194)

(1,184)

425
(167)

258

(134)
12

(122)

1,490
198

1,688

(173)
66

(107)

42
—

42

(550)
(72)

(622)

252
(101)

151

(92)
12

(80)

940
126

1,066

Other  comprehensive  income  (loss)  attributable  to  The  Coca-Cola  Company

$

584

$ (631)

$

(47)

1 Refer  to  Note  5  for  additional  information  related  to  the  net  gain  or  loss  on  derivative  instruments  designated  and  qualifying as  cash  flow  hedging

instruments.

2 Includes  reclassification  adjustments  related  to  divestitures  of  certain  available-for-sale  securities.  Refer  to  Note  3  for  additional  information  related

to  these  divestitures.

3 Refer  to  Note  13  for  additional  information  related  to  the  Company’s  pension  and  other  postretirement  benefit  liabilities.

119

2012

Net  foreign  currency  translation  adjustment

$

(219)

$

(1)

$

(220)

Before-Tax
Amount

Income
Tax

After-Tax
Amount

Derivatives:

Unrealized  gains  (losses)  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  gain  (loss)  on  derivatives1

Available-for-sale  securities:

Unrealized  gains  (losses)  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  change  in  unrealized  gain  (loss)  on  available-for-sale  securities2

Pension  and  other  benefit  liabilities:

Net  pension  and  other  benefits  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  change  in  pension  and  other  benefit  liabilities3

77
82

159

248
(6)

242

(1,132)
92

(1,040)

(29)
(31)

(60)

(64)
—

(64)

405
(33)

372

48
51

99

184
(6)

178

(727)
59

(668)

Other  comprehensive  income  (loss)  attributable  to  The  Coca-Cola  Company

$

(858)

$ 247

$

(611)

1 Refer  to  Note  5  for  additional  information  related  to  the  net  gain  or  loss  on  derivative  instruments  designated  and  qualifying as  cash  flow  hedging

instruments.

2 Includes  reclassification  adjustments  related  to  divestitures  of  certain  available-for-sale  securities.  Refer  to  Note  3  for  additional  information  related

to  these  divestitures.

3 Refer  to  Note  13  for  additional  information  related  to  the  Company’s  pension  and  other  postretirement  benefit  liabilities.

2011

Net  foreign  currency  translation  adjustment

$

(639)

$

(1)

$

(640)

Before-Tax
Amount

Income
Tax

After-Tax
Amount

Derivatives:

Unrealized gains (losses) arising during the year
Reclassification  adjustments  recognized  in  net  income

Net  gain  (loss)  on  derivatives1

Available-for-sale  securities:

Unrealized gains (losses) arising during the year
Reclassification  adjustments  recognized  in  net  income

Net  change  in  unrealized  gain  (loss)  on  available-for-sale  securities2

Pension  and  other  benefit  liabilities:

Net  pension  and  other  benefits  arising  during  the  year
Reclassification  adjustments  recognized  in  net  income

Net  change  in  pension  and  other  benefit  liabilities3

(3)
243

240

(4)
10

6

(1,206)
31

(1,175)

(1)
(94)

(95)

(8)
(5)

(13)

423
(11)

412

(4)
149

145

(12)
5

(7)

(783)
20

(763)

Other  comprehensive  income  (loss)  attributable  to  The  Coca-Cola  Company

$ (1,568)

$ 303

$ (1,265)

1 Refer  to  Note  5  for  additional  information  related  to  the  net  gain  or  loss  on  derivative  instruments  designated  and  qualifying as  cash  flow  hedging

instruments.

2 Includes  reclassification  adjustments  related  to  divestitures  of  certain  available-for-sale  securities.  Refer  to  Note  3  for  additional  information  related

to  these  divestitures.

3 Refer  to  Note  13  for  additional  information  related  to  the  Company’s  pension  and  other  postretirement  benefit  liabilities.

120

The  following  table  presents  the  amounts  and  line  items  in  our  condensed  consolidated  statements  of  income  where  adjustments
reclassified  from  AOCI  into  income  were  recorded  during  the  year  ended  December  31,  2013  (in  millions):

Description  of  AOCI  Component

Foreign  currency  translation  adjustments:
Divestitures,  deconsolidations  and  other

Derivatives:

Foreign  currency  contracts
Foreign  currency  contracts
Interest  rate  contracts

Available-for-sale  securities:

Sale  of  securities

Pension  and  other  benefit  liabilities:

Insignificant  items
Amortization  of  net  actuarial  loss
Amortization  of  prior  service  cost  (credit)

Location  of  Gain  (Loss)
Recognized  in  Income

Amount  Reclassified  from
AOCI  into  Income

Other  income  (loss)  —  net

Income  before  income  taxes
Income  taxes

Consolidated  net  income

Net  operating  revenues
Cost  of  goods  sold
Interest  expense

Income  before  income  taxes
Income  taxes

Consolidated  net  income

Other  income  (loss)  —  net

Income  before  income  taxes
Income  taxes

Consolidated  net  income

Other  income  (loss)  —  net
*
*

Income  before  income  taxes
Income  taxes

Consolidated  net  income

$ (194)1

$ (194)
—

$ (194)

$ (149)
(30)
12

$ (167)
66

$ (101)

$

$

$

$

12

12
—

12

(1)
211
(12)

$ 198
(72)

$ 126

* This  component  of  AOCI  is  included  in  the  Company’s  computation  of  net  periodic  benefit  cost  and  is  not  reclassified  out  of  AOCI  into  a  single

line  item  in  our  condensed  consolidated  statements  of  income  in  its  entirety.  Refer  to  Note  13  for  additional  information.

1 Related  to  the  disposition  of  our  Philippine  bottling  operations  in  January  2013,  the  deconsolidation  of  our  Brazilian  bottling  operations  in  July  2013
and  the  merger  of  four  of  the  Company’s  Japanese  bottling  partners  in  July  2013.  Refer  to  Note  2  and  Note  17  for  additional  information  related  to
these  transactions.

121

NOTE  16:  FAIR  VALUE  MEASUREMENTS

Accounting  principles  generally  accepted  in  the  United  States  define  fair  value  as  the  exchange  price  that  would  be  received  for
an  asset  or  paid  to  transfer  a  liability  (an  exit  price)  in  the  principal  or  most  advantageous  market  for  the  asset  or  liability  in  an
orderly  transaction  between  market  participants  at  the  measurement  date.  Additionally,  the  inputs  used  to  measure  fair  value  are
prioritized  based  on  a  three-level  hierarchy.  This  hierarchy  requires  entities  to  maximize  the  use  of  observable  inputs  and
minimize  the  use  of  unobservable  inputs.  The  three  levels  of  inputs  used  to  measure  fair  value  are  as  follows:

(cid:127) Level  1  —  Quoted  prices  in  active  markets  for  identical  assets  or  liabilities.

(cid:127) Level  2  —  Observable  inputs  other  than  quoted  prices  included  in  Level  1.  We  value  assets  and  liabilities  included  in  this

level  using  dealer  and  broker  quotations,  certain  pricing  models,  bid  prices,  quoted  prices  for  similar  assets  and  liabilities in
active  markets,  or  other  inputs  that  are  observable  or  can  be  corroborated  by  observable  market  data.

(cid:127) Level  3  —  Unobservable  inputs  that  are  supported  by  little  or  no  market  activity  and  that  are  significant  to  the  fair  value
of  the  assets  or  liabilities.  This  includes  certain  pricing  models,  discounted  cash  flow  methodologies  and  similar  techniques
that  use  significant  unobservable  inputs.

Recurring  Fair  Value  Measurements

In  accordance  with  accounting  principles  generally  accepted  in  the  United  States,  certain  assets  and  liabilities  are  required  to  be
recorded  at  fair  value  on  a  recurring  basis.  For  our  Company,  the  only  assets  and  liabilities  that  are  adjusted  to  fair  value  on a
recurring  basis  are  investments  in  equity  and  debt  securities  classified  as  trading  or  available-for-sale  and  derivative  financial
instruments.  Additionally,  the  Company  adjusts  the  carrying  value  of  certain  long-term  debt  as  a  result  of  the  Company’s  fair
value  hedging  strategy.

Investments  in  Trading  and  Available-for-Sale  Securities

The  fair  values  of  our  investments  in  trading  and  available-for-sale  securities  using  quoted  market  prices  from  daily  exchange
traded  markets  are  based  on  the  closing  price  as  of  the  balance  sheet  date  and  are  classified  as  Level  1.  The  fair  values  of  our
investments  in  trading  and  available-for-sale  securities  classified  as  Level  2  are  priced  using  quoted  market  prices  for  similar
instruments  or  nonbinding  market  prices  that  are  corroborated  by  observable  market  data.  Inputs  into  these  valuation  techniques
include  actual  trade  data,  benchmark  yields,  broker/dealer  quotes  and  other  similar  data.  These  inputs  are  obtained  from  quoted
market  prices,  independent  pricing  vendors  or  other  sources.

Derivative  Financial  Instruments

The  fair  values  of  our  futures  contracts  are  primarily  determined  using  quoted  contract  prices  on  futures  exchange  markets.  The
fair  values  of  these  instruments  are  based  on  the  closing  contract  price  as  of  the  balance  sheet  date  and  are  classified  as  Level  1.

The  fair  values  of  our  derivative  instruments  other  than  futures  are  determined  using  standard  valuation  models.  The  significant
inputs  used  in  these  models  are  readily  available  in  public  markets,  or  can  be  derived  from  observable  market  transactions,  and
therefore  have  been  classified  as  Level  2.  Inputs  used  in  these  standard  valuation  models  for  derivative  instruments  other  than
futures  include  the  applicable  exchange  rates,  forward  rates,  interest  rates  and  discount  rates.  The  standard  valuation  model  for
options  also  uses  implied  volatility  as  an  additional  input.  The  discount  rates  are  based  on  the  historical  U.S.  Deposit  or
U.S.  Treasury  rates,  and  the  implied  volatility  specific  to  options  is  based  on  quoted  rates  from  financial  institutions.

Included  in  the  fair  value  of  derivative  instruments  is  an  adjustment  for  nonperformance  risk.  The  adjustment  is  based  on  current
credit  default  swap  (‘‘CDS’’)  rates  applied  to  each  contract,  by  counterparty.  We  use  our  counterparty’s  CDS  rate  when  we  are  in
an  asset  position  and  our  own  CDS  rate  when  we  are  in  a  liability  position.  The  adjustment  for  nonperformance  risk  did  not  have
a  significant  impact  on  the  estimated  fair  value  of  our  derivative  instruments.

122

The  following  tables  summarize  those  assets  and  liabilities  measured  at  fair  value  on  a  recurring  basis  (in  millions):

Assets:

Trading  securities2
Available-for-sale  securities2
Derivatives4

Total  assets

Liabilities:

Derivatives4

Total  liabilities

December  31,  2013

Level  1

Level  2

Level  3

Netting

Fair  Value
Adjustment1 Measurements

$

206
1,453
17

$

163
3,281
822

$

3
1083
—

$ 1,676

$ 4,266

$ 111

$

$

10

10

$

$

165

165

$ —

$ —

$ —
—
(150)

$ (150)

$ (151)

$ (151)

$

372
4,842
6895

$ 5,903

$

$

245

24

1 Amounts  represent  the  impact  of  legally  enforceable  master  netting  agreements  that  allow  the  Company  to  settle  net  positive  and  negative  positions
and  also  cash  collateral  held  or  placed  with  the  same  counterparties.  There  are  no  amounts  subject  to  legally  enforceable  master  netting  agreements
that  management  has  chosen  not  to  offset  or  that  do  not  meet  the  offsetting  requirements.  Refer  to  Note  5.

2 Refer  to  Note  3  for  additional  information  related  to  the  composition  of  our  trading  securities  and  available-for-sale  securities.

3 Primarily  related  to  long-term  debt  securities  that  mature  in  2018.

4 Refer  to  Note  5  for  additional  information  related  to  the  composition  of  our  derivative  portfolio.

5 The  Company’s  derivative  financial  instruments  are  recorded  at  fair  value  in  our  consolidated  balance  sheet  as  follows:  $129  million  in  the  line  item
prepaid  expenses  and  other  assets;  $560  million  in  the  line  item  other  assets;  $12  million  in  the  line  item  accounts  payable  and  accrued  expenses;
and  $12  million  in  the  line  item  other  liabilities.  Refer  to  Note  5  for  additional  information  related  to  the  composition  of  our  derivative  portfolio.

Assets:

Trading  securities2
Available-for-sale  securities2
Derivatives4

Total  assets

Liabilities:

Derivatives4

Total  liabilities

December  31,  2012

Level  1

Level  2

Level  3

Netting

Fair  Value
Adjustment1 Measurements

$

146
1,390
47

$

116
3,068
583

$

4
1353
—

$ 1,583

$ 3,767

$ 139

$

$

35

35

$

$

98

98

$ —

$ —

$ —
—
(116)

$ (116)

$ (121)

$ (121)

$

266
4,593
5145

$ 5,373

$

$

125

12

1 Amounts  represent  the  impact  of  legally  enforceable  master  netting  agreements  that  allow  the  Company  to  settle  net  positive  and  negative  positions
and  also  cash  collateral  held  or  placed  with  the  same  counterparties.  There  are  no  amounts  subject  to  legally  enforceable  master  netting  agreements
that  management  has  chosen  not  to  offset  or  that  do  not  meet  the  offsetting  requirements.  Refer  to  Note  5.

2 Refer  to  Note  3  for  additional  information  related  to  the  composition  of  our  trading  securities  and  available-for-sale  securities.

3 Primarily  related  to  long-term  debt  securities  that  mature  in  2018.

4 Refer  to  Note  5  for  additional  information  related  to  the  composition  of  our  derivative  portfolio.

5 The  Company’s  derivative  financial  instruments  are  recorded  at  fair  value  in  our  consolidated  balance  sheet  as  follows:  $145  million  in  the  line  item
prepaid  expenses  and  other  assets;  $369  million  in  the  line  item  other  assets;  $11  million  in  the  line  item  accounts  payable  and  accrued  expenses;
and  $1  million  in  the  line  item  other  liabilities.  Refer  to  Note  5  for  additional  information  related  to  the  composition  of  our  derivative  portfolio.

Gross  realized  and  unrealized  gains  and  losses  on  Level  3  assets  and  liabilities  were  not  significant  for  the  years  ended
December  31,  2013  and  2012.

The  Company  recognizes  transfers  between  levels  within  the  hierarchy  as  of  the  beginning  of  the  reporting  period.  Gross  transfers
between  levels  within  the  hierarchy  were  not  significant  for  the  years  ended  December  31,  2013  and  2012.

123

Nonrecurring  Fair  Value  Measurements

In  addition  to  assets  and  liabilities  that  are  recorded  at  fair  value  on  a  recurring  basis,  the  Company  records  assets  and  liabilities
at  fair  value  on  a  nonrecurring  basis  as  required  by  accounting  principles  generally  accepted  in  the  United  States.  Generally, assets
are  recorded  at  fair  value  on  a  nonrecurring  basis  as  a  result  of  impairment  charges.  Assets  measured  at  fair  value  on  a
nonrecurring  basis  for  the  years  ended  December  31,  2013  and  2012,  are  summarized  below  (in  millions):

December  31,

Exchange  of  investment  in  equity  securities
Valuation  of  shares  in  equity  method  investee
Intangible  assets
Assets  held  for  sale
Cost  method  investments

Total

Gains  (Losses)

2013

$ (114)1
1392
(195)3
—
—

$ (170)

2012

$ 1854
105
—
(108)6
(16)7

$

71

1 The  Company  recognized  a  net  loss  of  $114  million  on  the  exchange  of  shares  it  previously  owned  in  certain  equity  method  investees  for  shares  in
the  newly  formed  entity  CCEJ.  CCEJ  is  also  an  equity  method  investee.  The  net  loss  represents  the  difference  between  the  carrying  value  of  the
shares  the  Company  relinquished  and  the  fair  value  of  the  CCEJ  shares  received  as  a  result  of  the  transaction.  The  net  loss  and  the  initial  carrying
value  of  the  Company’s  investment  were  calculated  based  on  Level  1  inputs.  Refer  to  Note  17.

2 The  Company  recognized  a  gain  of  $139  million  as  a  result  of  Coca-Cola  FEMSA,  an  equity  method  investee,  issuing  additional  shares  of  its  own
stock  at  a  per  share  amount  greater  than  the  carrying  value  of  the  Company’s  per  share  investment.  Accordingly,  the  Company  is required  to  treat
this  type  of  transaction  as  if  the  Company  had  sold  a  proportionate  share  of  its  investment  in  Coca-Cola  FEMSA.  These  gains  were  determined
using  Level  1  inputs.  Refer  to  Note  17.

3 The  Company  recognized  a  loss  of  $195  million  due  to  impairment  charges  on  certain  intangible  assets.  The  charges  were  primarily  determined  by
comparing  the  fair  value  of  the  assets  to  the  current  carrying  value.  The  fair  value  of  the  assets  was  derived  using  discounted  cash  flow  analyses
based  on  Level  3  inputs.  Refer  to  Note  17.

4 As  a  result  of  the  merger  of  Andina  and  Polar,  the  Company  recognized  a  gain  of  $185  million  on  the  exchange  of  shares  we  previously  owned  in

Polar  for  shares  in  Andina.  This  gain  primarily  represents  the  difference  between  the  carrying  value  of  the  Polar  shares  we  relinquished  and  the  fair
value  of  the  Andina  shares  we  received  as  a  result  of  the  transaction.  The  gain  was  calculated  based  on  Level  1  inputs.  Refer  to  Note  17.

5 The  Company  recognized  a  gain  of  $92  million  as  a  result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own  stock  at  a  per  share  amount

greater  than  the  carrying  value  of  the  Company’s  per  share  investment.  Accordingly,  the  Company  is  required  to  treat  this  type of  transaction  as  if
we  sold  a  proportionate  share  of  our  investment  in  Coca-Cola  FEMSA.  This  gain  was  partially  offset  by  a  loss  of  $82  million  the  Company
recognized  due  to  the  Company  acquiring  an  ownership  interest  in  Mikuni  for  which  we  paid  a  premium  over  the  publicly  traded  market  price.  This
premium  was  expensed  on  the  acquisition  date.  The  gain  and  loss  described  above  were  determined  using  Level  1  inputs.  Refer  to Note  17.

6 The  Company  and  Coca-Cola  FEMSA  executed  a  share  purchase  agreement  for  the  sale  of  a  majority  ownership  interest  in  our  consolidated

Philippine  bottling  operations.  As  a  result  of  this  agreement,  the  Company  was  required  to  classify  our  Philippine  bottling  operations  as  held  for  sale
in  our  consolidated  balance  sheet  as  of  December  31,  2012.  We  also  recognized  a  loss  of  $108  million  during  the  year  ended  December  31,  2012,
based  on  the  agreed-upon  sale  price  and  related  transaction  costs.  The  loss  was  calculated  based  on  Level  3  inputs.  Refer  to  Note  17.

7 The  Company  recognized  impairment  charges  of  $16  million  due  to  other-than-temporary  declines  in  the  fair  values  of  certain  cost  method

investments.  These  charges  were  determined  using  Level  3  inputs.  Refer  to  Note  17.

Fair  Value  Measurements  for  Pension  and  Other  Postretirement  Benefit  Plans

The  fair  value  hierarchy  discussed  above  is  not  only  applicable  to  assets  and  liabilities  that  are  included  in  our  consolidated
balance  sheets,  but  is  also  applied  to  certain  other  assets  that  indirectly  impact  our  consolidated  financial  statements.  For  example,
our  Company  sponsors  and/or  contributes  to  a  number  of  pension  and  other  postretirement  benefit  plans.  Assets  contributed  by
the  Company  become  the  property  of  the  individual  plans.  Even  though  the  Company  no  longer  has  control  over  these  assets,  we
are  indirectly  impacted  by  subsequent  fair  value  adjustments  to  these  assets.  The  actual  return  on  these  assets  impacts  the
Company’s  future  net  periodic  benefit  cost,  as  well  as  amounts  recognized  in  our  consolidated  balance  sheets.  Refer  to  Note  13.
The  Company  uses  the  fair  value  hierarchy  to  measure  the  fair  value  of  assets  held  by  our  various  pension  and  other
postretirement  benefit  plans.

124

Pension  Plan  Assets

The  following  table  summarizes  the  levels  within  the  fair  value  hierarchy  for  our  pension  plan  assets  as  of  December  31,  2013  and
2012  (in  millions):

Cash  and  cash  equivalents
Equity  securities:

U.S.-based  companies
International-based  companies

Fixed-income  securities:
Government  bonds
Corporate  bonds  and  debt  securities
Mutual,  pooled  and  commingled  funds
Hedge  funds/limited  partnerships
Real  estate
Other

December  31,  2013

December  31,  2012

Level  1

Level  2

Level  3

Total

Level  1

Level  2

Level  3

Total

$

331

$

183

$ — $

514

$

187

$

199

$ — $

386

1,680
1,271

—
—
56
—
—
—

7
13

719
1,466
1,531
190
—
7

15
—

49
40
—
353
251
5841

1,702
1,284

768
1,506
1,587
543
251
591

1,847
910

—
—
504
—
—
—

20
54

562
982
1,006
125
—
7

14
—

—
—
—
400
257
5101

1,881
964

562
982
1,510
525
257
517

Total

$ 3,338 $ 4,116 $ 1,292 $ 8,746

$ 3,448 $ 2,955 $ 1,181 $ 7,584

1 Includes  purchased  annuity  contracts  and  insurance-linked  securities.

The  following  table  provides  a  reconciliation  of  the  beginning  and  ending  balance  of  Level  3  assets  for  our  U.S.  and  non-U.S.
pension  plans  for  the  years  ended  December  31,  2013  and  2012  (in  millions):

2012
Balance  at  beginning  of  year
Actual  return  on  plan  assets:

Related  to  assets  still  held  at  the  reporting  date
Related  to  assets  sold  during  the  year
Purchases, sales and settlements — net
Transfers in or out of Level 3 — net
Foreign currency translation

Balance  at  end  of  year

2013
Balance  at  beginning  of  year
Actual  return  on  plan  assets:

Related  to  assets  still  held  at  the  reporting  date
Related  to  assets  sold  during  the  year
Purchases,  sales  and  settlements  —  net
Transfers  in  or  out  of  Level  3  —  net
Foreign  currency  translation

Corporate
Bonds  and
Debt
Securities

Hedge
Funds/Limited
Partnerships

Real
Estate

Equity
Securities

Mutual,
Pooled  and
Commingled
Funds

Other

Total

$ —

$ 349

$ 270

$ 20

$

5

$ 518

$ 1,162

—
—
—
—
—

$ —

$ —

(4)
(2)
95
—
—

(8)
24
35
—
—

13
3
(27)
(2)
—

—
—
—
(6)
—

—
—
(5)
—
—

1
—
(2)
(4)
(3)

6
27
1
(12)
(3)

$ 400

$ 257

$ 14

$ — $ 5101

$ 1,181

$ 400

$ 257

$ 14

$ — $ 510

$ 1,181

(6)
24
14
(78)
(1)

13
6
(24)
—
(1)

—
—
1
—
—

39
—
—
—
—
193
— (172)
14
—

42
28
279
(250)
12

Balance  at  end  of  year

$ 89

$ 353

$ 251

$ 15

$ — $ 5841

$ 1,292

1 Includes  purchased  annuity  contracts  and  insurance-linked  securities.

125

Other  Postretirement  Benefit  Plan  Assets

The  following  table  summarizes  the  levels  within  the  fair  value  hierarchy  for  our  other  postretirement  benefit  plan  assets  as  of
December  31,  2013  and  2012  (in  millions):

Cash  and  cash  equivalents
Equity  securities:

U.S.-based  companies
International-based  companies

Fixed-income  securities:
Government  bonds
Corporate  bonds  and  debt  securities
Mutual,  pooled  and  commingled  funds
Hedge  funds/limited  partnerships
Real  estate
Other

Total

December  31,  2013
Level  1 Level  2 Level  31

Total

December  31,  2012
Level  1 Level  2 Level  31

Total

$ — $ 10

$ — $

10

$

1

$ 12

$ — $

13

112
8

76
—
11
—
—
—

—
—

3
9
7
1
—
—

—
—

—
—
—
2
2
2

112
8

79
9
18
3
2
2

81
4

75
—
11
—
—
—

—
—

3
5
5
1
—
—

—
—

—
—
—
2
2
—

81
4

78
5
16
3
2
—

$ 207

$ 30

$

6

$ 243

$ 172

$ 26

$

4

$ 202

1 Level  3  assets  are  not  a  significant  portion  of  other  postretirement  benefit  plan  assets.

Other  Fair  Value  Disclosures

The  carrying  amounts  of  cash  and  cash  equivalents;  short-term  investments;  receivables;  accounts  payable  and  accrued  expenses;
and  loans  and  notes  payable  approximate  their  fair  values  because  of  the  relatively  short-term  maturities  of  these  financial
instruments.

The  fair  value  of  our  long-term  debt  is  estimated  using  Level  2  inputs  based  on  quoted  prices  for  those  instruments.  Where
quoted  prices  are  not  available,  fair  value  is  estimated  using  discounted  cash  flows  and  market-based  expectations  for  interest
rates,  credit  risk  and  the  contractual  terms  of  the  debt  instruments.  As  of  December  31,  2013,  the  carrying  amount  and  fair  value
of  our  long-term  debt,  including  the  current  portion,  were  $20,178  million  and  $20,352  million,  respectively.  As  of  December  31,
2012,  the  carrying  amount  and  fair  value  of  our  long-term  debt,  including  the  current  portion,  were  $16,313  million  and
$17,157  million,  respectively.

NOTE  17:  SIGNIFICANT  OPERATING  AND  NONOPERATING  ITEMS

Other  Operating  Items

In  December  2011,  the  Company  detected  that  orange  juice  being  imported  from  Brazil  contained  residues  of  carbendazim,  a
fungicide  that  is  not  registered  in  the  United  States  for  use  on  citrus  products.  As  a  result,  we  began  purchasing  additional
supplies  of  Florida  orange  juice  at  a  higher  cost  than  Brazilian  orange  juice  and  incurred  charges  of  $13  million  during  the  year
ended  December  31,  2012.  These  charges  were  recorded  in  the  line  item  cost  of  goods  sold  in  our  consolidated  statement  of
income.

On  March  11,  2011,  a  major  earthquake  struck  off  the  coast  of  Japan,  resulting  in  a  tsunami  that  devastated  the  northern  and
eastern  regions  of  the  country.  As  a  result  of  these  events,  the  Company  made  a  donation  to  a  charitable  organization  to
establish  the  Coca-Cola  Japan  Reconstruction  Fund,  which  has  helped  rebuild  schools  and  community  facilities  across  the
impacted  areas  of  the  country.  The  Company  recorded  total  charges  of  $84  million  related  to  these  events  during  the  year  ended
December  31,  2011,  including  $23  million  in  deductions  from  revenue,  $11  million  in  cost  of  goods  sold  and  $50  million  in  other
operating  charges.  The  charges  of  $23  million  recorded  in  deductions  from  revenue  were  primarily  related  to  funds  we  provided
our  local  bottling  partners  to  enable  them  to  continue  producing  and  distributing  our  beverage  products  in  the  affected  regions.
This  support  not  only  helped  restore  our  business  operations  in  the  impacted  areas,  but  it  also  assisted  our  bottling  partners in
meeting  the  evolving  customer  and  consumer  needs  as  the  recovery  and  rebuilding  efforts  advanced.  The  charges  of  $11  million
recorded  in  cost  of  goods  sold  were  primarily  related  to  Company-owned  inventory  that  was  destroyed  or  lost.  The  charges  of
$50  million  recorded  in  other  operating  charges  were  primarily  related  to  the  donation  discussed  above  and  included  an
impairment  charge  of  $1  million  related  to  certain  Company-owned  fixed  assets.  These  fixed  assets  primarily  consisted  of

126

Company-owned  vending  equipment  and  coolers  that  were  damaged  or  lost  as  a  result  of  these  events.  Refer  to  Note  19  for  the
impact  these  charges  had  on  our  operating  segments.

Other  Operating  Charges

In  2013,  the  Company  incurred  other  operating  charges  of  $895  million,  which  primarily  consisted  of  $494  million  associated  with
the  Company’s  productivity  and  reinvestment  program;  $195  million  due  to  the  impairment  of  certain  intangible  assets  described
below;  $188  million  due  to  the  Company’s  other  restructuring  and  integration  initiatives;  and  $22  million  due  to  charges  associated
with  certain  of  the  Company’s  fixed  assets.  Refer  to  Note  18  for  additional  information  on  our  productivity  and  reinvestment
program  as  well  as  the  Company’s  other  productivity,  integration  and  restructuring  initiatives.  Refer  to  Note  19  for  the  impact
these  charges  had  on  our  operating  segments.

During  the  year  ended  December  31,  2013,  the  Company  recorded  charges  of  $195  million  related  to  certain  intangible  assets.
These  charges  included  $113  million  related  to  the  impairment  of  trademarks  recorded  in  our  Bottling  Investments  and  Pacific
operating  segments.  These  impairments  were  primarily  due  to  a  strategic  decision  to  phase  out  certain  local-market  value  brands
which  resulted  in  a  change  in  the  expected  useful  life  of  the  intangible  assets.  The  charges  were  determined  by  comparing  the  fair
value  of  the  trademarks,  derived  using  discounted  cash  flow  analyses,  to  the  current  carrying  value.  Additionally,  the  remaining
charge  of  $82  million  was  related  to  goodwill  recorded  in  our  Bottling  Investments  operating  segment.  This  charge  was  primarily
the  result  of  management’s  revised  outlook  on  market  conditions  and  volume  performance.

In  2012,  the  Company  incurred  other  operating  charges  of  $447  million,  which  primarily  consisted  of  $270  million  associated  with
the  Company’s  productivity  and  reinvestment  program;  $163  million  related  to  the  Company’s  other  restructuring  and  integration
initiatives;  $20  million  due  to  changes  in  the  Company’s  ready-to-drink  tea  strategy  as  a  result  of  our  U.S.  license  agreement with
Nestl´e  S.A.  (‘‘Nestl´e’’)  terminating  at  the  end  of  2012;  and  $8  million  due  to  costs  associated  with  the  Company  detecting
carbendazim  in  orange  juice  imported  from  Brazil  for  distribution  in  the  United  States  as  described  above.  These  charges  were
partially  offset  by  reversals  of  $10  million  associated  with  the  refinement  of  previously  established  accruals  related  to  the
Company’s  2008-2011  productivity  initiatives  as  well  as  reversals  of  $6  million  associated  with  the  refinement  of  previously
established  accruals  related  to  the  Company’s  integration  of  CCE’s  former  North  America  business.  Refer  to  Note  18  for
additional  information  on  our  productivity  and  reinvestment  program  as  well  as  the  Company’s  other  productivity,  integration  and
restructuring  initiatives.  Refer  to  Note  19  for  the  impact  these  charges  had  on  our  operating  segments.

In  2011,  the  Company  incurred  other  operating  charges  of  $732  million,  which  primarily  consisted  of  $633  million  associated  with
the  Company’s  productivity,  integration  and  restructuring  initiatives;  $50  million  related  to  weather-related  events  in  Japan
described  above;  $35  million  of  costs  associated  with  the  merger  of  Arca  and  Contal;  and  $10  million  associated  with  the  floods  in
Thailand  that  impacted  the  Company’s  supply  chain  operations  in  the  region.  Refer  to  Note  18  for  additional  information  on  our
productivity,  integration  and  restructuring  initiatives.  Refer  to  the  discussion  of  the  merger  of  Arca  and  Contal  below  for
additional  information  on  the  transaction.  Refer  to  Note  19  for  the  impact  these  charges  had  on  our  operating  segments.

Other  Nonoperating  Items

Equity  Income  (Loss)  —  Net

The  Company  recorded  a  net  charge  of  $159  million,  a  net  gain  of  $8  million,  and  a  net  charge  of  $53  million  in  equity  income
(loss)  —  net  during  the  years  ended  December  31,  2013,  2012  and  2011,  respectively.  These  amounts  primarily  represent  the
Company’s  proportionate  share  of  unusual  or  infrequent  items  recorded  by  certain  of  our  equity  method  investees.

In  2012,  the  Company  also  recorded  a  charge  of  $11  million  related  to  changes  in  the  structure  of  Beverage  Partners  Worldwide
(‘‘BPW’’),  our  50/50  joint  venture  with  Nestl´e  in  the  ready-to-drink  tea  category.  These  changes  resulted  in  the  joint  venture
focusing  its  geographic  scope  primarily  on  Europe  and  Canada.  The  Company  accounts  for  our  investment  in  BPW  under  the
equity  method  of  accounting.

Refer  to  Note  19  for  the  impact  these  items  had  on  our  operating  segments.

Other  Income  (Loss)  —  Net

In  2013,  the  Company  recorded  a  gain  of  $615  million  due  to  the  deconsolidation  of  our  Brazilian  bottling  operations  as  a  result
of  their  combination  with  an  independent  bottling  partner.  Refer  to  Note  2  for  additional  information  on  this  transaction.  Refer  to
Note  19  for  the  impact  this  gain  had  on  our  operating  segments.

Effective  July 1,  2013,  four  of  the  Company’s  Japanese  bottling  partners  merged  as  CCEJ,  a  publicly  traded  entity,  through  a
share  exchange.  The  terms  of  the  agreement  included  the  issuance  of  new  shares  of  one  of  the  publicly  traded  bottlers  in
exchange  for  100  percent  of  the  outstanding  shares  of  the  remaining  three  bottlers  according  to  an  agreed-upon  share  exchange
ratio.  As  a  result,  the  Company  recorded  a  net  charge  of  $114  million  for  those  investments  in  which  the  Company’s  carrying
value  was  less  than  the  fair  value  of  the  shares  received.  Refer  to  Note  19  for  the  impact  this  loss  had  on  our  operating  segments.

127

In  2013,  the  Company  recorded  a  charge  of  $140  million  due  to  the  Venezuelan  government  announcing  a  currency  devaluation.
As  a  result  of  this  devaluation,  the  Company  remeasured  the  net  assets  related  to  its  operations  in  Venezuela.  Refer  to  Note  19
for  the  impact  this  charge  had  on  our  operating  segments.  The  Company  also  recognized  a  gain  of  $139  million  due  to  Coca-Cola
FEMSA  issuing  additional  shares  of  its  own  stock  at  a  per  share  amount  greater  than  the  carrying  value  of  the  Company’s  per
share  investment.  Accordingly,  the  Company  is  required  to  treat  this  type  of  transaction  as  if  the  Company  sold  a  proportionate
share  of  its  investment  in  Coca-Cola  FEMSA.  Refer  to  Note  19  for  the  impact  this  charge  had  on  our  operating  segments.

In  2012,  the  Company  recognized  a  gain  of  $185  million  as  a  result  of  the  merger  of  Andina  and  Polar,  with  Andina  being  the
acquiring  company.  Prior  to  this  transaction,  the  Company  held  an  investment  in  Andina  that  we  accounted  for  as  an
available-for-sale  security  as  well  as  an  investment  in  Polar  that  we  accounted  for  under  the  equity  method  of  accounting.  The
merger  of  the  two  companies  was  a  noncash  transaction  that  resulted  in  Polar  shareholders  exchanging  their  existing  Polar  shares
for  newly  issued  shares  of  Andina  at  a  specified  exchange  rate.  As  a  result,  the  Company  now  holds  an  investment  in  Andina  that
we  account  for  as  an  equity  method  investment.  This  gain  impacted  the  Corporate  operating  segment.  Refer  to  Note  19.  Refer  to
Note  16  for  additional  information  on  the  measurement  of  the  gain.

On  December  13,  2012,  the  Company  and  Coca-Cola  FEMSA  executed  a  share  purchase  agreement  for  the  sale  of  a  majority
ownership  interest  in  our  consolidated  Philippine  bottling  operations.  This  transaction  was  completed  on  January  25,  2013.  As  a
result  of  this  agreement,  the  Company  was  required  to  classify  our  Philippine  bottling  operations  as  held  for  sale  in  our
consolidated  balance  sheet  as  of  December  31,  2012.  We  also  recognized  a  loss  of  $108  million  during  the  year  ended
December  31,  2012,  based  on  the  agreed-upon  sale  price  and  related  transaction  costs.  This  loss  impacted  the  Corporate  operating
segment.  Refer  to  Note  19.

The  Company  also  recognized  a  gain  of  $92  million  in  2012  as  a  result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own
stock  at  a  per  share  amount  greater  than  the  carrying  value  of  the  Company’s  investment.  Accordingly,  the  Company  is  required
to  treat  this  type  of  transaction  as  if  we  sold  a  proportionate  share  of  our  investment  in  Coca-Cola  FEMSA.  This  gain  impacted
the  Corporate  operating  segment.  Refer  to  Note  19.  Refer  to  Note  16  for  additional  information  on  the  measurement  of  the  gain.

During  the  year  ended  December  31,  2012,  the  Company  recorded  a  charge  of  $82  million  due  to  the  acquisition  of  an  ownership
interest  in  Mikuni  for  which  we  paid  a  premium  over  the  publicly  traded  market  price.  Although  the  Company  paid  this  premium
to  obtain  specific  rights  that  have  an  economic  and  strategic  value  to  the  Company,  they  do  not  qualify  as  an  asset  and  were
recorded  as  expense  on  the  acquisition  date.  This  charge  impacted  the  Corporate  operating  segment.  Refer  to  Note  19.  The
Company  accounted  for  our  investment  in  Mikuni  under  the  equity  method  of  accounting  prior  to  the  merger  of  the  four  bottlers
into  CCEJ  discussed  above.

The  Company  also  recognized  charges  of  $16  million  during  the  year  ended  December  31,  2012,  due  to  other-than-temporary
declines  in  the  fair  values  of  certain  cost  method  investments.  These  charges  impacted  the  Corporate  operating  segment.  Refer  to
Note  19.

In  2011,  the  Company  recognized  a  net  gain  of  $417  million,  primarily  as  a  result  of  the  merger  of  Arca  and  Contal,  two  bottling
partners  headquartered  in  Mexico,  into  a  combined  entity  known  as  Arca  Contal.  Prior  to  this  transaction  the  Company  held  an
investment  in  Contal  that  we  accounted  for  under  the  equity  method  of  accounting.  The  merger  of  the  two  companies  was  a
noncash  transaction  that  resulted  in  Contal  shareholders  exchanging  their  existing  Contal  shares  for  new  shares  in  Arca  Contal at
a  specified  exchange  rate.  Refer  to  Note  16  for  additional  information  on  the  measurement  of  the  gain.  As  a  result,  the  Company
now  holds  an  investment  in  Arca  Contal  that  we  account  for  as  an  available-for-sale  security.  This  net  gain  impacted  the
Corporate  operating  segment.  Refer  to  Note  19.

The  Company  also  recognized  a  net  gain  of  $122  million  during  2011,  primarily  as  a  result  of  Coca-Cola  FEMSA  issuing
additional  shares  of  its  own  stock  at  per  share  amounts  greater  than  the  carrying  value  of  the  Company’s  per  share  investment.
Accordingly,  the  Company  is  required  to  treat  this  type  of  transaction  as  if  we  sold  a  proportionate  share  of  our  investment  in
Coca-Cola  FEMSA.  The  gains  the  Company  recognized  as  a  result  of  the  previous  transactions  were  partially  offset  by  charges
associated  with  certain  of  the  Company’s  equity  method  investments  in  Japan.  In  addition,  the  Company  recognized  a  gain  of
$102  million  during  2011  related  to  the  sale  of  our  investment  in  Embonor.  Refer  to  Note  2  for  additional  information.  Refer  to
Note  19  for  the  impact  these  items  had  on  our  operating  segments.

During  2011,  the  Company  recorded  charges  of  $41  million  due  to  the  impairment  of  an  investment  in  an  entity  accounted  for
under  the  equity  method  of  accounting  and  $17  million  due  to  other-than-temporary  declines  in  the  fair  value  of  certain  of  the
Company’s  available-for-sale  securities.  Refer  to  Note  16  for  additional  fair  value  information  related  to  these  impairments.  The
Company  also  recorded  a  charge  of  $5  million  related  to  the  finalization  of  working  capital  adjustments  associated  with  the  sale  of
our  Norwegian  and  Swedish  Bottling  operations  to  CCE  during  the  fourth  quarter  of  2010.  This  charge  reduced  the  amount  of
our  previously  reported  gain  on  the  sale  of  these  bottling  operations.  Refer  to  Note  19  for  the  impact  these  charges  had  on  our
operating  segments.

128

NOTE  18:  PRODUCTIVITY,  INTEGRATION  AND  RESTRUCTURING  INITIATIVES

Productivity  and  Reinvestment

In  February  2012,  the  Company  announced  a  four-year  productivity  and  reinvestment  program  which  will  further  enable  our
efforts  to  strengthen  our  brands  and  reinvest  our  resources  to  drive  long-term  profitable  growth.  This  program  will  be  focused on
the  following  initiatives:  global  supply  chain  optimization;  global  marketing  and  innovation  effectiveness;  operating  expense
leverage  and  operational  excellence;  data  and  information  technology  systems  standardization;  and  further  integration  of  CCE’s
former  North  America  business.

The  Company  incurred  total  pretax  expenses  of  $764  million  related  to  this  program  since  the  plan  commenced.  These  expenses
were  recorded  in  the  line  item  other  operating  charges  in  our  consolidated  statement  of  income.  Refer  to  Note  19  for  the  impact
these  charges  had  on  our  operating  segments.  Outside  services  reported  in  the  table  below  primarily  relate  to  expenses  in
connection  with  legal,  outplacement  and  consulting  activities.  Other  direct  costs  reported  in  the  table  below  include,  among  other
items,  internal  and  external  costs  associated  with  the  development,  communication,  administration  and  implementation  of  these
initiatives;  accelerated  depreciation  on  certain  fixed  assets;  contract  termination  fees;  and  relocation  costs.

The  following  table  summarizes  the  balance  of  accrued  expenses  related  to  these  productivity  and  reinvestment  initiatives  and  the
changes  in  the  accrued  amounts  since  the  commencement  of  the  plan  (in  millions):

2012
Costs  incurred
Payments
Noncash and exchange

Accrued  balance  as  of  December  31

2013
Costs  incurred
Payments
Noncash  and  exchange

Accrued  balance  as  of  December  31

Productivity  Initiatives

Severance  Pay
and  Benefits

Outside  Services

Other
Direct  Costs

$

$

21
(8)
(1)

12

$ 188
(113)
1

$

88

$ 61
(55)
—

$

6

$ 59
(59)
—

$

6

$ 188
(167)
(13)

$

8

$ 247
(209)
(28)

$

18

Total

$ 270
(230)
(14)

$

26

$ 494
(381)
(27)

$ 112

During  2008,  the  Company  announced  a  transformation  effort  centered  on  productivity  initiatives  to  provide  additional  flexibility
to  invest  for  growth.  The  initiatives  impacted  a  number  of  areas,  including  aggressively  managing  operating  expenses  supported by
lean  techniques;  redesigning  key  processes  to  drive  standardization  and  effectiveness;  better  leveraging  our  size  and  scale;  and
driving  savings  in  indirect  costs  through  the  implementation  of  a  ‘‘procure-to-pay’’  program.

In  2011,  we  completed  this  program.  The  Company  reversed  charges  of  $2  million  and  $10  million,  during  the  years  ended
December  31,  2013  and  2012,  respectively.  The  Company  incurred  expenses  of  $156  million  during  the  year  ended  December  31,
2011,  and  has  incurred  total  pretax  expenses  of  $496  million  related  to  these  productivity  initiatives  since  they  commenced.  These
expenses  were  recorded  in  the  line  item  other  operating  charges  in  our  consolidated  statements  of  income.  Refer  to  Note  19  for
the  impact  these  charges  had  on  our  operating  segments.  The  Company  had  $11  million  accrued  related  to  these  productivity
initiatives  as  of  December  31,  2012.  As  of  December  31,  2013,  the  Company  did  not  have  any  remaining  accruals  related  to  these
initiatives.

129

Integration  Initiatives

Integration  of  CCE’s  Former  North  America  Business

In  2010,  we  acquired  CCE’s  former  North  America  business  and  began  an  integration  initiative  to  develop,  design  and  implement
our  operating  framework.  In  2011,  we  completed  this  program.  The  Company  reversed  charges  of  $1  million  and  $6  million,
respectively,  during  the  years  ended  December  31,  2013  and  2012.  The  Company  incurred  expenses  of  $358  million  during  the
year  ended  December  31,  2011,  and  has  incurred  total  pretax  expenses  of  $486  million  related  to  this  initiative  since  the  plan
commenced.  These  expenses  were  recorded  in  the  line  item  other  operating  charges  in  our  consolidated  statements  of  income.
Refer  to  Note  19  for  the  impact  these  charges  had  on  our  operating  segments.  The  Company  had  $3  million  accrued  related  to
these  integration  initiatives  as  of  December  31,  2012.  As  of  December  31,  2013,  the  Company  did  not  have  any  remaining  accruals
related  to  these  initiatives.

Integration  of  Our  German  Bottling  and  Distribution  Operations

In  2008,  the  Company  began  an  integration  initiative  related  to  the  18  German  bottling  and  distribution  operations  acquired  in
2007.  The  Company  incurred  $187  million,  $148  million  and  $67  million  of  expenses  related  to  this  initiative  in  2013,  2012  and
2011,  respectively,  and  has  incurred  total  pretax  expenses  of  $627  million  related  to  this  initiative  since  it  commenced.  These
expenses  were  recorded  in  the  line  item  other  operating  charges  in  our  consolidated  statements  of  income  and  impacted  the
Bottling  Investments  operating  segment.  The  expenses  recorded  in  connection  with  these  integration  activities  have  been  primarily
due  to  involuntary  terminations.  The  Company  had  $127  million  and  $96  million  accrued  related  to  these  integration  costs  as  of
December  31,  2013  and  2012,  respectively.

The  Company  is  currently  reviewing  other  restructuring  opportunities  within  the  German  bottling  and  distribution  operations,
which  if  implemented  will  result  in  additional  charges  in  future  periods.  However,  as  of  December  31,  2013,  the  Company  had  not
finalized  any  additional  plans.

Restructuring  Initiatives

The  Company  incurred  charges  of  $15  million  and  $52  million  related  to  other  restructuring  initiatives  during  2012  and  2011,
respectively.  These  other  restructuring  initiatives  were  outside  the  scope  of  the  productivity  and  reinvestment,  productivity  and
integration  initiatives  discussed  above  and  were  related  to  individually  insignificant  activities  throughout  many  of  our  business
units.  These  charges  were  recorded  in  the  line  item  other  operating  charges  in  our  consolidated  statements  of  income.  Refer  to
Note  19  for  the  impact  these  charges  had  on  our  operating  segments.

130

NOTE  19:  OPERATING  SEGMENTS

As  of  December  31,  2013,  our  organizational  structure  consisted  of  the  following  operating  segments:  Eurasia  and  Africa;  Europe;
Latin  America;  North  America;  Pacific;  Bottling  Investments;  and  Corporate.

Segment  Products  and  Services

The  business  of  our  Company  is  nonalcoholic  beverages.  With  the  exception  of  North  America,  our  geographic  operating  segments
(Eurasia  and  Africa;  Europe;  Latin  America;  North  America;  and  Pacific)  derive  a  majority  of  their  revenues  from  the
manufacture  and  sale  of  beverage  concentrates  and  syrups  and,  in  some  cases,  the  sale  of  finished  beverages.  The  North  America
operating  segment  derives  the  majority  of  its  revenues  from  the  sale  of  finished  beverages.  Our  Bottling  Investments  operating
segment  is  composed  of  our  Company-owned  or  consolidated  bottling  operations  outside  of  North  America,  regardless  of  the
geographic  location  of  the  bottler,  and  equity  income  from  the  majority  of  our  equity  method  investments.  Company-owned  or
consolidated  bottling  operations  derive  the  majority  of  their  revenues  from  the  sale  of  finished  beverages.  Generally,  bottling  and
finished  product  operations  produce  higher  net  revenues  but  lower  gross  profit  margins  compared  to  concentrate  and  syrup
operations.

The  following  table  sets  forth  the  percentage  of  total  net  operating  revenues  related  to  concentrate  operations  and  finished
product  operations:

Year  Ended  December  31,

Concentrate  operations1
Finished  product  operations2

Net  operating  revenues

2013

2012

2011

38%
62

38%
62

39%
61

100%

100% 100%

1 Includes  concentrates  sold  by  the  Company  to  authorized  bottling  partners  for  the  manufacture  of  fountain  syrups.  The  bottlers then  typically  sell

the  fountain  syrups  to  wholesalers  or  directly  to  fountain  retailers.

2 Includes  fountain  syrups  manufactured  by  the  Company,  including  consolidated  bottling  operations,  and  sold  to  fountain  retailers  or  to  authorized

fountain  wholesalers  or  bottling  partners  who  resell  the  fountain  syrups  to  fountain  retailers.

Method  of  Determining  Segment  Income  or  Loss

Management  evaluates  the  performance  of  our  operating  segments  separately  to  individually  monitor  the  different  factors  affecting
financial  performance.  Our  Company  manages  income  taxes  and  certain  treasury-related  items,  such  as  interest  income  and
expense,  on  a  global  basis  within  the  Corporate  operating  segment.  We  evaluate  segment  performance  based  on  income  or  loss
before  income  taxes.

Geographic  Data

The  following  table  provides  information  related  to  our  net  operating  revenues  (in  millions):

Year  Ended  December  31,

United  States
International

Net  operating  revenues

2013

2012

2011

$ 19,820
27,034

$ 19,732
28,285

$ 18,699
27,843

$ 46,854

$ 48,017

$ 46,542

The  following  table  provides  information  related  to  our  property,  plant  and  equipment  —  net  (in  millions):

Year  Ended  December  31,

United  States
International

Property,  plant  and  equipment  —  net

$

2013

8,841
6,126

$

2012

8,509
5,967

$

2011

8,043
6,896

$ 14,967

$ 14,476

$ 14,939

131

Information  about  our  Company’s  operations  by  operating  segment  for  the  years  ended  December  31,  2013,  2012  and  2011,  is  as
follows  (in  millions):

Eurasia  &

North
Africa Europe America America

Latin

Bottling

Pacific

Investments Corporate Eliminations Consolidated

2013
Net  operating  revenues:

Third  party
Intersegment
Total  net  revenues
Operating  income  (loss)
Interest  income
Interest  expense
Depreciation  and  amortization
Equity  income  (loss)  —  net
Income  (loss)  before  income  taxes
Identifiable  operating  assets1
Investments3
Capital  expenditures

2012
Net  operating  revenues:

Third  party
Intersegment
Total  net  revenues
Operating  income  (loss)
Interest  income
Interest  expense
Depreciation  and  amortization
Equity  income  (loss)  —  net
Income  (loss)  before  income  taxes
Identifiable  operating  assets1
Investments3
Capital  expenditures

2011
Net  operating  revenues:

Third  party
Intersegment
Total  net  revenues
Operating  income  (loss)
Interest  income
Interest  expense
Depreciation  and  amortization
Equity  income  (loss)  —  net
Income  (loss)  before  income  taxes
Identifiable  operating  assets1
Investments3
Capital  expenditures

$ 2,763
—
2,763
1,087
—
—
42
22
1,109
1,273
1,157
40

$ 2,697
—
2,697
1,078
—
—
33
20
1,101
1,299
1,155
51

$ 4,645
689
5,334
2,859
—
—
86
24
2,923
3,7132
106
34

$ 4,481
642
5,123
2,960
—
—
100
45
3,015
2,9762
271
30

$ 2,590
—
2,590
1,003
—
—
30
(3)
1,001
1,160
284
50

$ 4,777
697
5,474
3,090
—
—
109
33
3,134
3,2042
243
38

$ 4,748
191
4,939
2,908
—
—
58
13
2,920
2,918
545
63

$ 4,560
271
4,831
2,879
—
—
70
4
2,882
2,759
539
88

$ 4,403
287
4,690
2,815
—
—
63
20
2,832
2,446
475
105

$ 21,574
16
21,590
2,432
—
—
1,192
2
2,434
33,964
49
1,374

$ 21,665
15
21,680
2,597
—
—
1,083
13
2,624
34,114
39
1,447

$ 20,559
12
20,571
2,319
—
—
1,065
6
2,327
33,422
26
1,364

$ 5,372
497
5,869
2,478
—
—
130
19
2,494
1,922
143
117

$ 5,680
628
6,308
2,516
—
—
119
2
2,523
2,163
127
107

$ 5,553
536
6,089
2,239
—
—
115
1
2,242
2,170
133
128

$ 7,598
78
7,676
115
—
—
335
524
679
7,0112
9,424
643

$ 8,807
88
8,895
140
—
—
406
732
904
9,6482
8,253
867

$ 8,501
90
8,591
224
—
—
403
646
897
8,9052
7,140
1,039

$

$

$

154
—
154
(1,651)
534
463
134
(2)
(1,082)
27,742
88
279

127
—
127
(1,391)
471
397
171
3
(1,240)
22,767
64
190

159
—
159
(1,517)
483
417
169
(13)
(975)
20,293
73
196

$

$

$

—
(1,471)
(1,471)
—
—
—
—
—
—
—
—
—

—
(1,644)
(1,644)
—
—
—
—
—
—
—
—
—

—
(1,622)
(1,622)
—
—
—
—
—
—
—
—
—

$ 46,854
—
46,854
10,228
534
463
1,977
602
11,477
78,543
11,512
2,550

$ 48,017
—
48,017
10,779
471
397
1,982
819
11,809
75,726
10,448
2,780

$ 46,542
—
46,542
10,173
483
417
1,954
690
11,458
71,600
8,374
2,920

1 Principally  cash  and  cash  equivalents,  short-term  investments,  marketable  securities,  trade  accounts  receivable,  inventories,  goodwill,  trademarks  and

other  intangible  assets  and  property,  plant  and  equipment  —  net.

2 Property,  plant  and  equipment  —  net  in  Germany  represented  11  percent  of  consolidated  property,  plant  and  equipment  —  net  in  2013,  10  percent

in  2012  and  10  percent  in  2011.

3 Principally  equity  method  investments,  available-for-sale  securities  and  nonmarketable  investments  in  bottling  companies.

132

In  2013,  the  results  of  our  operating  segments  were  impacted  by  the  following  items:

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $2  million  for  Eurasia  and  Africa,

$57  million  for  Europe,  $282  million  for  North  America,  $26  million  for  Pacific,  $194  million  for  Bottling  Investments  and
$121  million  for  Corporate  due  to  charges  related  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other
restructuring  initiatives.  Refer  to  Note  18.

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $195  million  for  Corporate  due  to

impairment  charges  recorded  on  certain  of  the  Company’s  intangible  assets.  Refer  to  Note  8  and  Note  17.

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $22  million  for  Pacific  due  to  charges

associated  with  certain  of  the  Company’s  fixed  assets.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  $615  million  for  Corporate  due  to  a  gain  the  Company  recognized  on

the  deconsolidation  of  our  Brazilian  bottling  operations  as  a  result  of  their  combination  with  an  independent  bottling
partner.  Refer  to  Note  2.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $9  million  for  Bottling  Investments  and  $140  million  for  Corporate  due

to  the  devaluation  of  the  Venezuelan  bolivar,  including  our  proportionate  share  of  the  charge  incurred  by  an  equity  method
investee  that  has  operations  in  Venezuela.  Refer  to  Note  1  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  a  net  $114  million  for  Corporate  due  to  the  merger  of  four  of  the

Company’s  Japanese  bottling  partners  in  which  we  held  equity  method  investments  prior  to  their  merger  into  CCEJ.  Refer
to  Note  2  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  $139  million  for  Corporate  due  to  a  gain  the  Company  recognized  as  a
result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own  stock  during  the  year  at  a  per  share  amount  greater  than
the  carrying  value  of  the  Company’s  per  share  investment.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  a  net  $159  million  for  Bottling  Investments  due  to  the  Company’s

proportionate  share  of  unusual  or  infrequent  items  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $53  million  for  Corporate  due  to  charges  the  Company  recognized  on

the  early  extinguishment  of  certain  long-term  debt,  including  the  hedge  accounting  adjustments  reclassified  from
accumulated  other  comprehensive  income  to  earnings.  Refer  to  Note  10.

In  2012,  the  results  of  our  operating  segments  were  impacted  by  the  following  items:

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $1  million  for  Europe,  $227  million  for

North  America,  $3  million  for  Pacific,  $164  million  for  Bottling  Investments  and  $38  million  for  Corporate  due  to  charges
related  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring  initiatives.  Refer  to  Note  18.

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $21  million  for  North  America  due  to

costs  associated  with  the  Company  detecting  residues  of  carbendazim,  a  fungicide  that  is  not  registered  in  the  United  States
for  use  on  citrus  products,  in  orange  juice  imported  from  Brazil  for  distribution  in  the  United  States.  As  a  result,  the
Company  began  purchasing  additional  supplies  of  Florida  orange  juice  at  a  higher  cost  than  Brazilian  orange  juice.  Refer  to
Note  17.

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $20  million  for  North  America  due  to

changes  in  the  Company’s  ready-to-drink  tea  strategy  as  a  result  of  our  U.S.  license  agreement  with  Nestl´e  that  terminated
at  the  end  of  2012.  Refer  to  Note  17.

(cid:127) Equity  income  (loss)  —  net  and  income  (loss)  before  income  taxes  were  increased  by  $8  million  for  Bottling  Investments

due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent  items  recorded  by  certain  of  our  equity  method
investees.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  $185  million  for  Corporate  due  to  the  gain  the  Company  recognized  as

a  result  of  the  merger  of  Andina  and  Polar.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $108  million  for  Corporate  due  to  the  loss  the  Company  recognized  on
the  pending  sale  of  a  majority  ownership  interest  in  our  Philippine  bottling  operations  to  Coca-Cola  FEMSA,  which  was
completed  in  January  2013.  As  of  December  31,  2012,  the  assets  and  liabilities  associated  with  our  Philippine  bottling
operations  were  classified  as  held  for  sale  in  our  consolidated  balance  sheets.  Refer  to  Note  16  and  Note  17.

133

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  $92  million  for  Corporate  due  to  a  gain  the  Company  recognized  as  a
result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own  stock  during  the  year  at  a  per  share  amount  greater  than
the  carrying  amount  of  the  Company’s  per  share  investment.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $82  million  for  Corporate  due  to  the  Company  acquiring  an  ownership
interest  in  Mikuni  for  which  we  paid  a  premium  over  the  publicly  traded  market  price.  This  premium  was  expensed  on  the
acquisition  date.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $16  million  for  Corporate  due  to  other-than-temporary  declines  in  the

fair  values  of  certain  cost  method  investments.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $1  million  for  Eurasia  and  Africa,  $4  million  for  Europe,  $2  million  for

Latin  America  and  $4  million  for  Pacific  due  to  changes  in  the  structure  of  BPW,  our  50/50  joint  venture  with  Nestl´e  in  the
ready-to-drink  tea  category.  Refer  to  Note  17.

In  2011,  the  results  of  our  operating  segments  were  impacted  by  the  following  items:

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $12  million  for  Eurasia  and  Africa,

$25  million  for  Europe,  $4  million  for  Latin  America,  $374  million  for  North  America,  $4  million  for  Pacific,  $89  million
for  Bottling  Investments  and  $164  million  for  Corporate,  primarily  due  to  the  Company’s  ongoing  productivity,  integration
and  restructuring  initiatives  as  well  as  costs  associated  with  the  merger  of  Arca  and  Contal.  Refer  to  Note  18  for  additional
information  on  our  productivity,  integration  and  restructuring  initiatives.  Refer  to  Note  17  for  additional  information
related  to  the  merger  of  Arca  and  Contal.

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $82  million  for  Pacific  and  $2  million  for
North  America  due  to  charges  associated  with  the  earthquake  and  tsunami  that  devastated  northern  and  eastern  Japan  on
March  11,  2011.  Refer  to  Note  17.

(cid:127) Operating  income  (loss)  and  income  (loss)  before  income  taxes  were  reduced  by  $10  million  for  Corporate  due  to  charges

associated  with  the  floods  in  Thailand  that  impacted  the  Company’s  supply  chain  operations  in  the  region.  Refer  to
Note  17.

(cid:127) Equity  income  (loss)  —  net  and  income  (loss)  before  income  taxes  were  reduced  by  $53  million  for  Bottling  Investments,
primarily  attributable  to  the  Company’s  proportionate  share  of  asset  impairments  and  restructuring  charges  recorded  by
certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  a  net  $417  million  for  Corporate,  primarily  due  to  the  gain  the

Company  recognized  as  a  result  of  the  merger  of  Arca  and  Contal.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  a  net  $122  million  for  Corporate,  primarily  due  to  gains  the  Company

recognized  as  a  result  of  Coca-Cola  FEMSA  issuing  additional  shares  of  its  own  stock  during  the  year  at  per  share  amounts
greater  than  the  carrying  value  of  the  Company’s  per  share  investment.  These  gains  were  partially  offset  by  charges
associated  with  certain  of  the  Company’s  equity  method  investments  in  Japan.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  increased  by  $102  million  for  Corporate,  primarily  due  to  the  gain  on  the  sale  of
our  investment  in  Embonor,  a  bottling  partner  with  operations  primarily  in  Chile.  Prior  to  this  transaction,  the  Company
accounted  for  our  investment  in  Embonor  under  the  equity  method  of  accounting.  Refer  to  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $41  million  for  Corporate  due  to  the  impairment  of  an  investment  in  an

entity  accounted  for  under  the  equity  method  of  accounting.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $17  million  for  Corporate  due  to  other-than-temporary  impairments  of

certain  available-for-sale  securities.  Refer  to  Note  16  and  Note  17.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $9  million  for  Corporate  due  to  the  net  charge  we  recognized  on  the

repurchase  and/or  exchange  of  certain  long-term  debt  assumed  in  connection  with  our  acquisition  of  CCE’s  former  North
America  business  as  well  as  the  early  extinguishment  of  certain  other  long-term  debt.  Refer  to  Note  10.

(cid:127) Income  (loss)  before  income  taxes  was  reduced  by  $5  million  for  Corporate  due  to  the  finalization  of  working  capital

adjustments  related  to  the  sale  of  our  Norwegian  and  Swedish  bottling  operations  to  CCE.  Refer  to  Note  2  and  Note  17.

134

NOTE  20:  NET  CHANGE  IN  OPERATING  ASSETS  AND  LIABILITIES

Net  cash  provided  by  (used  in)  operating  activities  attributable  to  the  net  change  in  operating  assets  and  liabilities  is  composed  of
the  following  (in  millions):

Year  Ended  December  31,

(Increase)  decrease  in  trade  accounts  receivable
(Increase)  decrease  in  inventories
(Increase)  decrease  in  prepaid  expenses  and  other  assets
Increase  (decrease)  in  accounts  payable  and  accrued  expenses
Increase  (decrease)  in  accrued  taxes
Increase  (decrease)  in  other  liabilities

Net  change  in  operating  assets  and  liabilities

NOTE  21:  SUBSEQUENT  EVENT

$

$

2013

28
(105)
(163)
(158)
22
(556)

2012

(33) $
(286)
(29)
(556)
770
(946)

2011

(562)
(447)
(350)
63
(132)
(465)

$ (932) $ (1,080) $ (1,893)

On  February  5,  2014,  the  Company  entered  into  agreements  with  Green  Mountain  Coffee  Roasters,  Inc.  (‘‘GMCR’’),  providing  for
the  development  and  introduction  of  the  Company’s  global  brand  portfolio  for  use  in  GMCR’s  forthcoming  Keurig  ColdTM  at-home
beverage  system  and  the  acquisition  by  the  Company  of  an  approximate  10  percent  equity  position  in  GMCR.  Under  the  terms  of
the  equity  agreement,  a  wholly-owned  subsidiary  of  the  Company  agreed  to  purchase  16,684,139  newly  issued  shares  in  GMCR  for
approximately  $1.25  billion.  The  newly  issued  shares  have  been  priced  at  $74.98,  which  represents  the  trailing  50-trading-day
volume  weighted-average  price  as  of  the  agreement  date.  The  transaction  closed  on  February 27,  2014.

135

REPORT  OF  MANAGEMENT

Management’s  Responsibility  for  the  Financial  Statements

Management  of  the  Company  is  responsible  for  the  preparation  and  integrity  of  the  consolidated  financial  statements  appearing  in
our  annual  report  on  Form  10-K.  The  financial  statements  were  prepared  in  conformity  with  generally  accepted  accounting
principles  appropriate  in  the  circumstances  and,  accordingly,  include  certain  amounts  based  on  our  best  judgments  and  estimates.
Financial  information  in  this  annual  report  on  Form  10-K  is  consistent  with  that  in  the  financial  statements.

Management  of  the  Company  is  responsible  for  establishing  and  maintaining  a  system  of  internal  controls  and  procedures  to
provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  the  consolidated  financial
statements.  Our  internal  control  system  is  supported  by  a  program  of  internal  audits  and  appropriate  reviews  by  management,
written  policies  and  guidelines,  careful  selection  and  training  of  qualified  personnel,  and  a  written  Code  of  Business  Conduct
adopted  by  our  Company’s  Board  of  Directors,  applicable  to  all  officers  and  employees  of  our  Company  and  subsidiaries.  In
addition,  our  Company’s  Board  of  Directors  adopted  a  written  Code  of  Business  Conduct  for  Non-Employee  Directors  which
reflects  the  same  principles  and  values  as  our  Code  of  Business  Conduct  for  officers  and  employees  but  focuses  on  matters  of
relevance  to  non-employee  Directors.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements  and,  even
when  determined  to  be  effective,  can  only  provide  reasonable  assurance  with  respect  to  financial  statement  preparation  and
presentation.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may become
inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may  deteriorate.

Management’s  Report  on  Internal  Control  Over  Financial  Reporting

Management  of  the  Company  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting  as
such  term  is  defined  in  Rule  13a-15(f)  under  the  Securities  Exchange  Act  of  1934  (‘‘Exchange  Act’’).  Management  assessed  the
effectiveness  of  the  Company’s  internal  control  over  financial  reporting  as  of  December  31,  2013.  In  making  this  assessment,
management  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (1992
Framework)  (‘‘COSO’’)  in Internal  Control  —  Integrated  Framework.  Based  on  this  assessment,  management  believes  that  the
Company  maintained  effective  internal  control  over  financial  reporting  as  of  December  31,  2013.

The  Company’s  independent  auditors,  Ernst  &  Young  LLP,  a  registered  public  accounting  firm,  are  appointed  by  the  Audit
Committee  of  the  Company’s  Board  of  Directors,  subject  to  ratification  by  our  Company’s  shareowners.  Ernst  &  Young  LLP  has
audited  and  reported  on  the  consolidated  financial  statements  of  The  Coca-Cola  Company  and  subsidiaries  and  the  Company’s
internal  control  over  financial  reporting.  The  reports  of  the  independent  auditors  are  contained  in  this  annual  report.

136

Audit  Committee’s  Responsibility

The  Audit  Committee  of  our  Company’s  Board  of  Directors,  composed  solely  of  Directors  who  are  independent  in  accordance
with  the  requirements  of  the  New  York  Stock  Exchange  listing  standards,  the  Exchange  Act,  and  the  Company’s  Corporate
Governance  Guidelines,  meets  with  the  independent  auditors,  management  and  internal  auditors  periodically  to  discuss  internal
controls  and  auditing  and  financial  reporting  matters.  The  Audit  Committee  reviews  with  the  independent  auditors  the  scope  and
results  of  the  audit  effort.  The  Audit  Committee  also  meets  periodically  with  the  independent  auditors  and  the  chief  internal
auditor  without  management  present  to  ensure  that  the  independent  auditors  and  the  chief  internal  auditor  have  free  access  to
the  Audit  Committee.  Our  Audit  Committee’s  Report  can  be  found  in  the  Company’s  2014  Proxy  Statement.

25FEB200913564291

Muhtar  Kent
Chairman  of  the  Board  of  Directors,
Chief  Executive  Officer  and  President
February  27,  2014

22FEB201023414934

Kathy  N.  Waller
Vice  President,  Finance  and  Controller
February  27,  2014

21JAN200918403249

Gary  P.  Fayard
Executive  Vice  President
and  Chief  Financial  Officer
February  27,  2014

137

Board  of  Directors  and  Shareowners
The  Coca-Cola  Company

Report  of  Independent  Registered  Public  Accounting  Firm

We  have  audited  the  accompanying  consolidated  balance  sheets  of  The  Coca-Cola  Company  and  subsidiaries  as  of  December  31,
2013  and  2012,  and  the  related  consolidated  statements  of  income,  comprehensive  income,  shareowners’  equity,  and  cash  flows  for
each  of  the  three  years  in  the  period  ended  December  31,  2013.  These  financial  statements  are  the  responsibility  of  the
Company’s  management.  Our  responsibility  is  to  express  an  opinion  on  these  financial  statements  based  on  our  audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States).
Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial
statements  are  free  of  material  misstatement.  An  audit  includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and
disclosures  in  the  financial  statements.  An  audit  also  includes  assessing  the  accounting  principles  used  and  significant  estimates
made  by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our  audits  provide  a
reasonable  basis  for  our  opinion.

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  consolidated  financial  position
of  The  Coca-Cola  Company  and  subsidiaries  at  December  31,  2013  and  2012,  and  the  consolidated  results  of  their  operations  and
their  cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2013,  in  conformity  with  U.S.  generally  accepted
accounting  principles.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),
The  Coca-Cola  Company  and  subsidiaries’  internal  control  over  financial  reporting  as  of  December  31,  2013,  based  on  criteria
established  in Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway
Commission  (1992  Framework)  and  our  report  dated  February  27,  2014  expressed  an  unqualified  opinion  thereon.

Atlanta,  Georgia
February  27,  2014

138

Report  of  Independent  Registered  Public  Accounting  Firm
on  Internal  Control  Over  Financial  Reporting

Board  of  Directors  and  Shareowners
The  Coca-Cola  Company

We  have  audited  The  Coca-Cola  Company  and  subsidiaries’  internal  control  over  financial  reporting  as  of  December  31,  2013,
based  on  criteria  established  in Internal  Control  —  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of
the  Treadway  Commission  (1992  Framework)  (the  COSO  criteria).  The  Coca-Cola  Company  and  subsidiaries’  management  is
responsible  for  maintaining  effective  internal  control  over  financial  reporting,  and  for  its  assessment  of  the  effectiveness  of  internal
control  over  financial  reporting  included  in  the  accompanying  Management’s  Report  on  Internal  Control  Over  Financial
Reporting.  Our  responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our
audit.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States).
Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal
control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal
control  over  financial  reporting,  assessing  the  risk  that  a  material  weakness  exists,  testing  and  evaluating  the  design  and  operating
effectiveness  of  internal  control  based  on  the  assessed  risk,  and  performing  such  other  procedures  as  we  considered  necessary  in
the  circumstances.  We  believe  that  our  audit  provides  a  reasonable  basis  for  our  opinion.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the
reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally
accepted  accounting  principles.  A  company’s  internal  control  over  financial  reporting  includes  those  policies  and  procedures  that
(1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions
of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation
of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the
company  are  being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide
reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the  company’s
assets  that  could  have  a  material  effect  on  the  financial  statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,
projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate
because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the  policies  or  procedures  may  deteriorate.

In  our  opinion,  The  Coca-Cola  Company  and  subsidiaries  maintained,  in  all  material  respects,  effective  internal  control  over
financial  reporting  as  of  December  31,  2013,  based  on  the  COSO  criteria.

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  the
consolidated  balance  sheets  of  The  Coca-Cola  Company  and  subsidiaries  as  of  December  31,  2013  and  2012,  and  the  related
consolidated  statements  of  income,  comprehensive  income,  shareowners’  equity,  and  cash  flows  for  each  of  the  three  years  in  the
period  ended  December  31,  2013,  and  our  report  dated  February  27,  2014  expressed  an  unqualified  opinion  thereon.

Atlanta,  Georgia
February  27,  2014

139

Quarterly  Data  (Unaudited)

(In  millions  except  per  share  data)
2013
Net  operating  revenues
Gross  profit
Net  income  attributable  to  shareowners  of  The  Coca-Cola  Company

Basic  net  income  per  share

Diluted  net  income  per  share

2012
Net  operating  revenues
Gross  profit
Net  income  attributable  to  shareowners  of  The  Coca-Cola  Company

Basic  net  income  per  share

Diluted  net  income  per  share

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Full  Year

$ 11,035
6,711
1,751

$ 12,749
7,760
2,676

$ 12,030
7,237
2,447

$ 11,040
6,725
1,710

$ 46,854
28,433
8,584

$

$

0.39

0.39

$

$

0.60

0.59

$

$

0.55

0.54

$

$

0.39

0.38

$

$

1.941

1.90

$ 11,137
6,789
2,054

$ 13,085
7,861
2,788

$ 12,340
7,487
2,311

$ 11,455
6,827
1,866

$ 48,017
28,964
9,019

$

$

0.45

0.45

$

$

0.62

0.61

$

$

0.51

0.50

$

$

0.42

0.41

$

$

2.00

1.97

1 The  sum  of  the  quarterly  net  income  per  share  amounts  do  not  agree  to  the  full  year  net  income  per  share  amounts.  We  calculate net  income  per

share  based  on  the  weighted-average  number  of  outstanding  shares  during  the  reporting  period.  The  average  number  of  shares  fluctuates  throughout
the  year  and  can  therefore  produce  a  full  year  result  that  does  not  agree  to  the  sum  of  the  individual  quarters.

Our  first  quarter,  second  quarter  and  third  quarter  reporting  periods  end  on  the  Friday  closest  to  the  last  day  of  the  applicable
quarterly  calendar  period.  Our  fourth  quarter  and  fiscal  year  end  on  December  31  regardless  of  the  day  of  the  week  on  which
December  31  falls.

The  Company’s  first  quarter  2013  results  were  impacted  by  two  fewer  shipping  days  compared  to  the  first  quarter  of  2012.
Furthermore,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $2  million  for  Eurasia  and  Africa,  $82  million  for  North  America,  $8  million  for  Pacific,  $21  million  for  Bottling
Investments  and  $10  million  for  Corporate  due  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other
restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

(cid:127) Charges  of  $9  million  for  Bottling  Investments  and  $140  million  for  Corporate  due  to  the  devaluation  of  the  Venezuelan
bolivar,  including  our  proportionate  share  of  the  charge  incurred  by  an  equity  method  investee  that  has  operations  in
Venezuela.  Refer  to  Note  17  and  Note  18.

(cid:127) Net  charge  of  $30  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent

items  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

In  the  second  quarter  of  2013,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $6  million  for  Europe,  $55  million  for  North  America,  $6  million  for  Pacific,  $20  million  for  Bottling

Investments  and  $46  million  for  Corporate  due  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other
restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

(cid:127) Charge  of  $144  million  for  Corporate  due  to  a  loss  related  to  the  then  pending  merger  of  four  of  the  Company’s  Japanese

bottling  partners.  Refer  to  Note  17.

(cid:127) Benefit  of  $139  million  for  Corporate  due  to  a  gain  the  Company  recognized  as  a  result  of  Coca-Cola  FEMSA  issuing

additional  shares  of  its  own  stock  during  the  period  at  a  per  share  amount  greater  than  the  carrying  value  of  the
Company’s  per  share  investment.  Refer  to  Note  17.

(cid:127) Charge  of  $23  million  for  Corporate  due  to  the  early  extinguishment  of  certain  long-term  debt.  Refer  to  Note  10.

In  the  third  quarter  of  2013,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $1  million  for  Europe,  $53  million  for  North  America,  $2  million  for  Pacific,  $45  million  for  Bottling

Investments  and  $41  million  for  Corporate  due  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other
restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

140

(cid:127) Charge  of  $190  million  for  Corporate  due  to  impairment  charges  recorded  on  certain  of  the  Company’s  intangible  assets.

Refer  to  Note  16  and  Note  17.

(cid:127) Benefit  of  $615  million  for  Corporate  due  to  a  gain  the  Company  recognized  on  the  deconsolidation  of  our  Brazilian

bottling  operations  as  a  result  of  their  combination  with  an  independent  bottling  partner.  Refer  to  Note  2  and  Note  17.

(cid:127) Benefit  of  $30  million  for  Corporate  due  to  a  gain  recognized  on  the  merger  of  four  of  the  Company’s  Japanese  bottling

partners  in  which  we  held  equity  method  investments  prior  to  their  merger.  Refer  to  Note  16  and  Note  17.

(cid:127) Charge  of  $11  million  for  Pacific  due  to  certain  of  the  Company’s  fixed  assets.  Refer  to  Note  7  and  Note  17.

(cid:127) Net  benefit  of  $8  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent  items

recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Net  tax  benefit  of  $20  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,

including  interest  and  penalties.  Refer  to  Note  14.

The  Company’s  fourth  quarter  2013  results  were  impacted  by  one  additional  shipping  day  compared  to  the  fourth  quarter  of  2012.
Furthermore,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $50  million  for  Europe,  $92  million  for  North  America,  $10  million  for  Pacific,  $108  million  for  Bottling

Investments  and  $24  million  for  Corporate  due  to  charges  related  to  the  Company’s  productivity  and  reinvestment  program
as  well  as  other  restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

(cid:127) Charge  of  $5  million  for  Corporate  due  to  impairment  charges  recorded  on  certain  of  the  Company’s  intangible  assets.

Refer  to  Note  16  and  Note  17.

(cid:127) Charge  of  $11  million  for  Pacific  due  to  charges  associated  with  certain  of  the  Company’s  fixed  assets.  Refer  to  Note  7  and

Note  17.

(cid:127) Net  charge  of  $134  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent

items  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Charge  of  $27  million  for  Corporate  due  to  the  early  extinguishment  of  certain  long-term  debt.  Refer  to  Note  10.

(cid:127) Net  tax  benefit  of  $15  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,

including  interest  and  penalties.  Refer  to  Note  14.

The  Company’s  first  quarter  2012  results  were  impacted  by  one  less  shipping  day  compared  to  the  first  quarter  of  2011.
Furthermore,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $61  million  for  North  America,  $15  million  for  Bottling  Investments  and  $3  million  for  Corporate  due  to  the

Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

(cid:127) Charge  of  $20  million  for  North  America  due  to  changes  in  the  Company’s  ready-to-drink  tea  strategy  as  a  result  of  our

U.S.  license  agreement  with  Nestl´e  terminating  at  the  end  of  2012.  Refer  to  Note  17.

(cid:127) Charge  of  $6  million  for  North  America  due  to  costs  associated  with  the  Company  detecting  residues  of  carbendazim,  a
fungicide  that  is  not  registered  in  the  United  States  for  use  on  citrus  products,  in  orange  juice  imported  from  Brazil  for
distribution  in  the  United  States.  As  a  result,  the  Company  began  purchasing  additional  supplies  of  Florida  orange  juice  at
a  higher  cost  than  Brazilian  orange  juice.  Refer  to  Note  17.

(cid:127) Charge  of  $3  million  for  Corporate  due  to  changes  in  the  structure  of  BPW,  our  50/50  joint  venture  with  Nestl´e  in  the

ready-to-drink  tea  category.  Refer  to  Note  17.

(cid:127) Net  benefit  of  $44  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent

items  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Net  tax  benefit  of  $8  million  associated  with  the  reversal  of  a  valuation  allowance  in  one  of  the  Company’s  foreign

jurisdictions,  partially  offset  by  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including
interest  and  penalties.  Refer  to  Note  14.

In  the  second  quarter  of  2012,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $48  million  for  North  America,  $16  million  for  Bottling  Investments  and  $5  million  for  Corporate  due  to  the

Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

141

(cid:127) Charge  of  $6  million  for  North  America  due  to  costs  associated  with  the  Company  detecting  residues  of  carbendazim  in

orange  juice  imported  from  Brazil  for  distribution  in  the  United  States.  Refer  to  Note  17.

(cid:127) Benefit  of  $92  million  for  Corporate  due  to  a  gain  the  Company  recognized  as  a  result  of  Coca-Cola  FEMSA  issuing
additional  shares  of  its  own  stock  during  the  period  at  a  per  share  amount  greater  than  the  carrying  amount  of  the
Company’s  per  share  investment.  Refer  to  Note  17.

(cid:127) Charges  of  $3  million  for  Eurasia  and  Africa,  $6  million  for  Europe,  $2  million  for  Latin  America,  $3  million  for  Pacific

and  a  benefit  of  $3  million  for  Corporate  due  to  changes  in  the  structure  of  BPW.  Refer  to  Note  17.

(cid:127) Net  charge  of  $1  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent  items

recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Net  tax  benefit  of  $25  million  associated  with  the  reversal  of  a  valuation  allowance  in  one  of  the  Company’s  foreign

jurisdictions  as  well  as  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including  interest  and
penalties.  Refer  to  Note  14.

In  the  third  quarter  of  2012,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $48  million  for  North  America,  $1  million  for  Pacific,  $14  million  for  Bottling  Investments  and  $10  million  for
Corporate  due  to  charges  related  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other  restructuring
initiatives.  Refer  to  Note  17  and  Note  18.

(cid:127) Charge  of  $9  million  for  North  America  due  to  costs  associated  with  the  Company  detecting  residues  of  carbendazim  in

orange  juice  imported  from  Brazil  for  distribution  in  the  United  States.  Refer  to  Note  17.

(cid:127) Charges  of  $1  million  for  Latin  America,  $1  million  for  North  America,  $2  million  for  Pacific  and  benefits  of  $1  million  for

Eurasia  and  Africa  and  $3  million  for  Europe  due  to  changes  in  the  structure  of  BPW.  Refer  to  Note  17.

(cid:127) Net  charge  of  $10  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent

items  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Net  charge  of  $7  million  related  to  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including

interest  and  penalties.  Refer  to  Note  14.

The  Company’s  fourth  quarter  2012  results  were  impacted  by  two  additional  shipping  days  compared  to  the  fourth  quarter  of
2011.  Furthermore,  the  Company  recorded  the  following  transactions  which  impacted  results:

(cid:127) Charges  of  $1  million  for  Europe,  $70  million  for  North  America,  $2  million  for  Pacific,  $119  million  for  Bottling

Investments  and  $20  million  for  Corporate  due  to  the  Company’s  productivity  and  reinvestment  program  as  well  as  other
restructuring  initiatives.  Refer  to  Note  17  and  Note  18.

(cid:127) Benefit  of  $185  million  for  Corporate  due  to  the  gain  the  Company  recognized  as  a  result  of  the  merger  of  Andina  and

Polar.  Refer  to  Note  16  and  Note  17.

(cid:127) Charge  of  $108  million  for  Corporate  due  to  the  loss  the  Company  recognized  on  the  pending  sale  of  a  majority  ownership
interest  in  our  Philippine  bottling  operations  to  Coca-Cola  FEMSA.  This  transaction  was  completed  in  January  2013.  As  of
December  31,  2012,  the  assets  and  liabilities  associated  with  our  Philippine  bottling  operations  were  classified  as  held  for
sale  in  our  consolidated  balance  sheets.  Refer  to  Note  17.

(cid:127) Charge  of  $82  million  for  Corporate  due  to  the  Company  acquiring  an  ownership  interest  in  Mikuni  for  which  we  paid  a
premium  over  the  publicly  traded  market  price.  This  premium  was  expensed  on  the  acquisition  date.  Refer  to  Note  17.

(cid:127) Net  charge  of  $25  million  for  Bottling  Investments  due  to  the  Company’s  proportionate  share  of  unusual  or  infrequent

items  recorded  by  certain  of  our  equity  method  investees.  Refer  to  Note  17.

(cid:127) Charge  of  $16  million  for  Corporate  due  to  other-than-temporary  declines  in  the  fair  values  of  certain  cost  method

investments.  Refer  to  Note  16  and  Note  17.

(cid:127) Benefits  of  $1  million  for  Eurasia  and  Africa,  $1  million  for  Latin  America,  $1  million  for  North  America,  $1  million  for

Pacific  and  a  charge  of  $1  million  for  Europe  due  to  changes  in  the  structure  of  BPW.  Refer  to  Note  17.

(cid:127) Net  tax  benefit  of  $124  million  associated  with  the  reversal  of  a  valuation  allowance  in  one  of  the  Company’s  foreign

jurisdictions  as  well  as  amounts  required  to  be  recorded  for  changes  to  our  uncertain  tax  positions,  including  interest  and
penalties.  Refer  to  Note  14.

142

ITEM  9. CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND  FINANCIAL

DISCLOSURE

Not  applicable.

ITEM  9A. CONTROLS  AND  PROCEDURES

Evaluation  of  Disclosure  Controls  and  Procedures

The  Company,  under  the  supervision  and  with  the  participation  of  its  management,  including  the  Chief  Executive  Officer  and  the
Chief  Financial  Officer,  evaluated  the  effectiveness  of  the  design  and  operation  of  the  Company’s  ‘‘disclosure  controls  and
procedures’’  (as  defined  in  Rule  13a-15(e)  under  the  Securities  Exchange  Act  of  1934,  as  amended  (the  ‘‘Exchange  Act’’))  as  of
the  end  of  the  period  covered  by  this  report.  Based  on  that  evaluation,  the  Chief  Executive  Officer  and  the  Chief  Financial
Officer  concluded  that  the  Company’s  disclosure  controls  and  procedures  were  effective  as  of  December  31,  2013.

Report  of  Management  on  Internal  Control  Over  Financial  Reporting  and  Attestation  Report  of  Independent  Registered  Public
Accounting  Firm

The  report  of  management  on  our  internal  control  over  financial  reporting  as  of  December  31,  2013  and  the  attestation  report  of
our  independent  registered  public  accounting  firm  on  our  internal  control  over  financial  reporting  are  set  forth  in  Part  II,  ‘‘Item  8.
Financial  Statements  and  Supplementary  Data’’  in  this  report.

Changes  in  Internal  Control  Over  Financial  Reporting

There  have  been  no  changes  in  the  Company’s  internal  control  over  financial  reporting  during  the  quarter  ended  December  31,
2013  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting.

ITEM  9B. OTHER  INFORMATION

Not  applicable.

PART  III

ITEM  10. DIRECTORS,  EXECUTIVE  OFFICERS  AND  CORPORATE  GOVERNANCE

The  information  regarding  Director  Nominations  under  the  subheading  ‘‘Item  1-Election  of  Directors’’  under  the  principal
heading  ‘‘Governance,’’  the  information  under  the  subheadings  ‘‘2014  Nominees  for  Director’’  under  the  principal  heading
‘‘Governance,’’  the  information  regarding  the  Codes  of  Business  Conduct  under  the  subheading  ‘‘Additional  Governance  Features’’
under  the  principal  heading  ‘‘Governance,’’  the  information  under  the  subheading  ‘‘Section  16(a)  Beneficial  Ownership  Reporting
Compliance’’  under  the  principal  heading  ‘‘Share  Ownership’’  and  the  information  regarding  the  Audit  Committee  under  the
subheading  ‘‘Board  of  Directors  and  Committees’’  under  the  principal  heading  ‘‘Governance’’  in  the  Company’s  2014  Proxy
Statement  is  incorporated  herein  by  reference.  See  Item  X  in  Part  I  of  this  report  for  information  regarding  executive  officers  of
the  Company.

ITEM  11. EXECUTIVE  COMPENSATION

The  information  under  the  subheading  ‘‘Director  Compensation’’  under  the  principal  heading  ‘‘Governance’’  and  the  information
under  the  subheadings  ‘‘Compensation  Discussion  and  Analysis,’’  ‘‘Report  of  the  Compensation  Committee,’’  ‘‘Compensation
Committee  Interlocks  and  Insider  Participation,’’  ‘‘Compensation  Tables,’’  ‘‘Payments  on  Termination  or  Change  in  Control’’  and
‘‘Summary  of  Plans’’  under  the  principal  heading  ‘‘Compensation’’  in  the  Company’s  2014  Proxy  Statement  is  incorporated  herein
by  reference.

ITEM  12. SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED

STOCKHOLDER  MATTERS

The  information  under  the  subheading  ‘‘Equity  Compensation  Plan  Information’’  under  the  principal  heading  ‘‘Compensation’’
and  the  information  under  the  subheading  ‘‘Ownership  of  Equity  Securities  of  the  Company’’  under  the  principal  heading  ‘‘Share
Ownership’’  in  the  Company’s  2014  Proxy  Statement  is  incorporated  herein  by  reference.

143

ITEM  13. CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS,  AND  DIRECTOR  INDEPENDENCE

The  information  under  the  subheading  ‘‘Director  Independence  and  Related  Person  Transactions’’  under  the  principal  heading
‘‘Governance’’  in  the  Company’s  2014  Proxy  Statement  is  incorporated  herein  by  reference.

ITEM  14. PRINCIPAL  ACCOUNTANT  FEES  AND  SERVICES

The  information  regarding  Audit  Fees,  All  Other  Fees  and  Audit  Committee  Pre-Approval  of  Audit  and  Permissible  Non-Audit
Services  of  Independent  Auditors  under  the  subheading  ‘‘Item  4  –  Ratification  of  the  Appointment  of  Ernst  &  Young  LLP  as
Independent  Auditors’’  under  the  principal  heading  ‘‘Audit  Matters’’  in  the  Company’s  2014  Proxy  Statement  is  incorporated
herein  by  reference.

ITEM  15. EXHIBITS  AND  FINANCIAL  STATEMENT  SCHEDULES

(a) The  following  documents  are  filed  as  part  of  this  report:

1.

Financial  Statements:

PART IV

Consolidated  Statements  of  Income  —  Years  ended  December  31,  2013,  2012  and  2011.

Consolidated  Statements  of  Comprehensive  Income  —  Years  ended  December  31,  2013,  2012  and  2011.

Consolidated  Balance  Sheets  —  December  31,  2013  and  2012.

Consolidated  Statements  of  Cash  Flows  —  Years  ended  December  31,  2013,  2012  and  2011.

Consolidated  Statements  of  Shareowners’  Equity  —  Years  ended  December  31,  2013,  2012  and  2011.

Notes  to  Consolidated  Financial  Statements.

Report  of  Independent  Registered  Public  Accounting  Firm.

Report  of  Independent  Registered  Public  Accounting  Firm  on  Internal  Control  Over  Financial  Reporting.

2.

Financial  Statement  Schedules:

The  schedules  for  which  provision  is  made  in  the  applicable  accounting  regulations  of  the  Securities  and  Exchange
Commission  (‘‘SEC’’)  are  not  required  under  the  related  instructions  or  are  inapplicable  and,  therefore,  have  been
omitted.

3. Exhibits

In  reviewing  the  agreements  included  as  exhibits  to  this  report,  please  remember  they  are  included  to  provide  you
with  information  regarding  their  terms  and  are  not  intended  to  provide  any  other  factual  or  disclosure  information
about  the  Company  or  the  other  parties  to  the  agreements.  The  agreements  contain  representations,  warranties,
covenants  and  conditions  by  or  of  each  of  the  parties  to  the  applicable  agreement.  These  representations,  warranties,
covenants  and  conditions  have  been  made  solely  for  the  benefit  of  the  other  parties  to  the  applicable  agreement
and:

(cid:127) should  not  in  all  instances  be  treated  as  categorical  statements  of  fact,  but  rather  as  a  way  of  allocating  the

risk  to  one  of  the  parties  if  those  statements  prove  to  be  inaccurate;

(cid:127) may  have  been  qualified  by  disclosures  that  were  made  to  the  other  party  in  connection  with  the  negotiation

of  the  applicable  agreement,  which  disclosures  are  not  necessarily  reflected  in  the  agreement;

(cid:127) may  apply  standards  of  materiality  in  a  way  that  is  different  from  what  may  be  viewed  as  material  to  you  or

other  investors;  and

(cid:127) were  made  only  as  of  the  date  of  the  applicable  agreement  or  such  other  date  or  dates  as  may  be  specified  in

the  agreement  and  are  subject  to  more  recent  developments.

Accordingly,  these  representations  and  warranties  may  not  describe  the  actual  state  of  affairs  as  of  the  date  they
were  made  or  at  any  other  time.  Additional  information  about  the  Company  may  be  found  elsewhere  in  this  report
and  the  Company’s  other  public  filings,  which  are  available  without  charge  through  the  SEC’s  website  at
http://www.sec.gov.

144

Exhibit  No.

(With regard to applicable cross-references in the list of exhibits below, the Company’s Current, Quarterly and Annual Reports are filed with the
Securities  and  Exchange  Commission  (the  ‘‘SEC’’)  under  File  No.  001-02217;  and  Coca-Cola  Refreshments  USA,  Inc.’s  (formerly  known  as
Coca-Cola  Enterprises  Inc.)  Current,  Quarterly  and  Annual  Reports  are  filed  with  the  SEC  under  File  No.  01-09300).

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15

4.16

4.17

4.18

Certificate  of  Incorporation  of  the  Company,  including  Amendment  of  Certificate  of  Incorporation,  dated  July  27,
2012  —  incorporated  herein  by  reference  to  Exhibit  3.1  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the
quarter  ended  September  28,  2012.
By-Laws  of  the  Company,  as  amended  and  restated  through  April  25,  2013  —  incorporated  herein  by  reference  to
Exhibit  3.1  of  the  Company’s  Current  Report  on  Form  8-K  filed  on  April  26,  2013.
As  permitted  by  the  rules  of  the  SEC,  the  Company  has  not  filed  certain  instruments  defining  the  rights  of  holders  of
long-term  debt  of  the  Company  or  consolidated  subsidiaries  under  which  the  total  amount  of  securities  authorized  does
not  exceed  10  percent  of  the  total  assets  of  the  Company  and  its  consolidated  subsidiaries.  The  Company  agrees  to
furnish  to  the  SEC,  upon  request,  a  copy  of  any  omitted  instrument.
Amended  and  Restated  Indenture,  dated  as  of  April  26,  1988,  between  the  Company  and  Deutsche  Bank  Trust
Company  Americas,  as  successor  to  Bankers  Trust  Company,  as  trustee  —  incorporated  herein  by  reference  to
Exhibit  4.1  to  the  Company’s  Registration  Statement  on  Form  S-3  (Registration  No.  33-50743)  filed  on  October  25,
1993.
First  Supplemental  Indenture,  dated  as  of  February  24,  1992,  to  Amended  and  Restated  Indenture,  dated  as  of
April  26,  1988,  between  the  Company  and  Deutsche  Bank  Trust  Company  Americas,  as  successor  to  Bankers  Trust
Company,  as  trustee  —  incorporated  herein  by  reference  to  Exhibit  4.2  to  the  Company’s  Registration  Statement  on
Form  S-3  (Registration  No.  33-50743)  filed  on  October  25,  1993.
Second  Supplemental  Indenture,  dated  as  of  November  1,  2007,  to  Amended  and  Restated  Indenture,  dated  as  of
April  26,  1988,  as  amended,  between  the  Company  and  Deutsche  Bank  Trust  Company  Americas,  as  successor  to
Bankers  Trust  Company,  as  trustee  —  incorporated  herein  by  reference  to  Exhibit  4.3  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  March  5,  2009.
Form  of  Note  for  5.350%  Notes  due  November  15,  2017  —  incorporated  herein  by  reference  to  Exhibit  4.1  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  October  31,  2007.
Form  of  Note  for  3.625%  Notes  due  March  15,  2014  —  incorporated  herein  by  reference  to  Exhibit  4.4  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  March  5,  2009.
Form  of  Note  for  4.875%  Notes  due  March  15,  2019  —  incorporated  herein  by  reference  to  Exhibit  4.5  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  March  5,  2009.
Form  of  Note  for  1.500%  Notes  due  November  15,  2015  —  incorporated  herein  by  reference  to  Exhibit  4.6  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  November  18,  2010.
Form  of  Note  for  3.150%  Notes  due  November  15,  2020  —  incorporated  herein  by  reference  to  Exhibit  4.7  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  November  18,  2010.
Form  of  Exchange  and  Registration  Rights  Agreement  among  the  Company,  the  representatives  of  the  initial
purchasers  of  the  Notes  and  the  other  parties  named  therein  —  incorporated  herein  by  reference  to  Exhibit  4.1  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  August  8,  2011.
Form  of  Note  for  1.80%  Notes  due  September  1,  2016  —  incorporated  herein  by  reference  to  Exhibit  4.13  to  the
Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  September  30,  2011.
Form  of  Note  for  3.30%  Notes  due  September  1,  2021  —  incorporated  herein  by  reference  to  Exhibit  4.14  to  the
Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  September  30,  2011.
Form  of  Note  for  Floating  Rates  Notes  due  March  14,  2014  —  incorporated  herein  by  reference  to  Exhibit  4.4  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  March  14,  2012.
Form  of  Note  for  0.750%  Notes  due  March  13,  2015  —  incorporated  herein  by  reference  to  Exhibit  4.5  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  March  14,  2012.
Form  of  Note  for  1.650%  Notes  due  March  14,  2018  —  incorporated  herein  by  reference  to  Exhibit  4.6  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  March  14,  2012.
Form  of  Note  for  Floating  Rate  Notes  due  2015  —  incorporated  herein  by  reference  to  Exhibit  4.4  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  March  5,  2013.
Form  of  Note  for  1.150%  Notes  due  2018  —  incorporated  herein  by  reference  to  Exhibit  4.5  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  March  5,  2013.
Form  of  Note  for  2.500%  Notes  due  2023  —  incorporated  herein  by  reference  to  Exhibit  4.6  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  March  5,  2013.

145

Exhibit  No.

4.19

4.20

4.21

4.22

4.23

10.1

10.2

10.2.1

10.2.2

10.2.3

10.3

10.3.1

10.3.2

10.3.3

10.4

10.4.1

10.4.2

10.5

10.6

10.6.1

10.6.2

Form  of  Note  for  Floating  Rate  Notes  due  2016  —  incorporated  herein  by  reference  to  Exhibit  4.4  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  November  1,  2013.
Form  of  Note  for  0.750%  Notes  due  2016  —  incorporated  herein  by  reference  to  Exhibit  4.5  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  November  1,  2013.
Form  of  Note  for  1.650%  Notes  due  2018  —  incorporated  herein  by  reference  to  Exhibit  4.6  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  November  1,  2013.
Form  of  Note  for  2.450%  Notes  due  2020  —  incorporated  herein  by  reference  to  Exhibit  4.7  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  November  1,  2013.
Form  of  Note  for  3.200%  Notes  due  2023  —  incorporated  herein  by  reference  to  Exhibit  4.8  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  November  1,  2013.
Performance  Incentive  Plan  of  the  Company,  as  amended  and  restated  as  of  February  16,  2011  —  incorporated  herein
by  reference  to  Exhibit  10.7  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  17,  2011.*
The  Coca-Cola  Company  1999  Stock  Option  Plan,  as  amended  and  restated  through  February  20,  2013  (the
‘‘1999  Stock  Option  Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on
Form  8-K  filed  on  February  20,  2013.*
Form  of  Stock  Option  Agreement  in  connection  with  the  1999  Stock  Option  Plan  —  incorporated  herein  by  reference
to  Exhibit  99.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  14,  2007.*
Form  of  Stock  Option  Agreement  in  connection  with  the  1999  Stock  Option  Plan,  as  adopted  December  12,  2007  —
incorporated  herein  by  reference  to  Exhibit  10.8  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  21,
2008.*
Form  of  Stock  Option  Agreement  in  connection  with  the  1999  Stock  Option  Plan,  as  adopted  February  18,  2009  —
incorporated  herein  by  reference  to  Exhibit  10.5  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  18,
2009.*
The  Coca-Cola  Company  2002  Stock  Option  Plan,  amended  and  restated  through  February  18,  2009  (the  ‘‘2002  Stock
Option  Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.3  to  the  Company’s  Current  Report  on  Form  8-K  filed
on  February  18,  2009.*
Form  of  Stock  Option  Agreement  in  connection  with  the  2002  Stock  Option  Plan,  as  amended  —  incorporated  herein
by  reference  to  Exhibit  99.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  December  8,  2004.*
Form  of  Stock  Option  Agreement  in  connection  with  the  2002  Stock  Option  Plan,  as  adopted  December  12,  2007  —
incorporated  herein  by  reference  to  Exhibit  10.9  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  21,
2008.*
Form  of  Stock  Option  Agreement  in  connection  with  the  2002  Stock  Option  Plan,  as  adopted  February  18,  2009  —
incorporated  herein  by  reference  to  Exhibit  10.6  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  18,
2009.*
The  Coca-Cola  Company  2008  Stock  Option  Plan,  as  amended  and  restated,  effective  February  20,  2013  (the
‘‘2008  Stock  Option  Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.2  to  the  Company’s  Current  Report  on
Form  8-K  filed  on  February  20,  2013.*
Form  of  Stock  Option  Agreement  for  grants  under  the  2008  Stock  Option  Plan  —  incorporated  herein  by  reference  to
Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  July  16,  2008.*
Form  of  Stock  Option  Agreement  for  grants  under  the  2008  Stock  Option  Plan,  as  adopted  February  18,  2009  —
incorporated  herein  by  reference  to  Exhibit  10.7  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  February  18,
2009.*
The  Coca-Cola  Company  1983  Restricted  Stock  Award  Plan,  as  amended  and  restated  through  February  16,  2011  (the
‘‘1983  Restricted  Stock  Award  Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.3  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  February  17,  2011.*
The  Coca-Cola  Company  1989  Restricted  Stock  Award  Plan,  as  amended  and  restated  through  February  20,  2013  (the
‘‘1989  Restricted  Stock  Award  Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.3  to  the  Company’s  Current
Report  on  Form  8-K  filed  on  February  20,  2013.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  in  connection  with  the  1989  Restricted
Stock  Award  Plan,  as  adopted  December  12,  2007  —  incorporated  herein  by  reference  to  Exhibit  10.5  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  February  21,  2008.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  for  France  in  connection  with  the  1989
Restricted  Stock  Award  Plan,  as  adopted  December  12,  2007  —  incorporated  herein  by  reference  to  Exhibit  10.6  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  February  21,  2008.*

146

Exhibit  No.

10.6.3

10.6.4

10.6.5

10.6.6

10.6.7

10.6.8

10.6.9

10.6.10

10.6.11

10.6.12

10.6.13

10.6.14

10.6.15

10.6.16

10.6.17

10.7

10.7.1

10.7.2

10.8

Form  of  Restricted  Stock  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  17,  2010  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  18,  2010.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  in  connection  with  the  1989  Restricted
Stock  Award  Plan,  as  adopted  February  17,  2010  —  incorporated  herein  by  reference  to  Exhibit  10.2  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  February  18,  2010.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  for  France  in  connection  with  the
1989  Restricted  Stock  Award  Plan,  as  adopted  February  17,  2010  —  incorporated  herein  by  reference  to  Exhibit  10.3  to
the  Company’s  Current  Report  on  Form  8-K  filed  on  February  18,  2010.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  in  connection  with  the  1989  Restricted
Stock  Award  Plan,  as  adopted  February  16,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.5  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  February  17,  2011.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  for  France  in  connection  with  the  1989
Restricted  Stock  Award  Plan,  as  adopted  February  16,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.6  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  February  17,  2011.*
Form  of  Restricted  Stock  Unit  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  15,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  15,  2012.*
Form  of  Restricted  Stock  Unit  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  15,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.2  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  15,  2012.*
Form  of  Restricted  Stock  Unit  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  15,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.3  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  15,  2012.*
Form  of  Restricted  Stock  Unit  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  15,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.4  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  15,  2012.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  in  connection  with  the  1989  Restricted
Stock  Award  Plan,  as  adopted  February  15,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.5  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  February  15,  2012.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  for  France  in  connection  with  the  1989
Restricted  Stock  Award  Plan,  as  adopted  February  15,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.6  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  February  15,  2012.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  in  connection  with  the  1989  Restricted
Stock  Award  Plan,  as  adopted  February  20,  2013  —  incorporated  herein  by  reference  to  Exhibit  10.4  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  February  20,  2013.*
Form  of  Restricted  Stock  Agreement  (Performance  Share  Unit  Agreement)  in  connection  with  the  1989  Restricted
Stock  Award  Plan,  as  adopted  February  20,  2013  —  incorporated  herein  by  reference  to  Exhibit  10.5  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  February  20,  2013.*
Form  of  Restricted  Stock  Unit  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  20,  2013  —  incorporated  herein  by  reference  to  Exhibit  10.6  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  20,  2013.*
Form  of  Restricted  Stock  Unit  Agreement  in  connection  with  the  1989  Restricted  Stock  Award  Plan,  as  adopted
February  20,  2013  —  incorporated  herein  by  reference  to  Exhibit  10.7  to  the  Company’s  Current  Report  on  Form  8-K
filed  on  February  20,  2013.*
The  Coca-Cola  Company  Compensation  Deferral  &  Investment  Program  of  the  Company,  as  amended  (the
‘‘Compensation  Deferral  &  Investment  Program’’),  including  Amendment  Number  Four,  dated  November  28,  1995  —
incorporated  herein  by  reference  to  Exhibit  10.13  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  1995.*
Amendment  Number  Five  to  the  Compensation  Deferral  &  Investment  Program,  effective  as  of  January  1,  1998  —
incorporated  herein  by  reference  to  Exhibit  10.8.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  1997.*
Amendment  Number  Six  to  the  Compensation  Deferral  &  Investment  Program,  dated  as  of  January  12,  2004,  effective
January  1,  2004  —  incorporated  herein  by  reference  to  Exhibit  10.9.3  to  the  Company’s  Annual  Report  on  Form  10-K
for  the  year  ended  December  31,  2003.*
The  Coca-Cola  Company  Supplemental  Pension  Plan,  Amended  and  Restated  Effective  January  1,  2010  (the
‘‘Supplemental  Pension  Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.10.6  to  the  Company’s  Annual  Report
on  Form  10-K  for  the  year  ended  December  31,  2009.*

147

Exhibit  No.

10.8.1

10.8.2

10.9

10.10

10.10.1

10.11

10.12

10.13

10.14

10.14.1

10.15

10.15.1

10.15.2

10.16

10.17

10.18

10.19

10.20

Amendment  One  to  the  Supplemental  Pension  Plan,  effective  December  31,  2012,  dated  December  6,  2012  —
incorporated  herein  by  reference  to  Exhibit  10.10.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2012.*
Amendment  Two  to  the  Supplemental  Pension  Plan,  effective  April  1,  2013,  dated  March  19,  2013  —  incorporated
herein  by  reference  to  Exhibit  10.10  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended
March  29,  2013.*
The  Coca-Cola  Company  Supplemental  401(k)  Plan  (f/k/a  the  Supplemental  Thrift  Plan  of  the  Company),  Amended
and  Restated  Effective  January  1,  2012,  dated  December  14,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.11
to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011.*
The  Coca-Cola  Company  Supplemental  Cash  Balance  Plan,  effective  January  1,  2012  (the  ‘‘Supplemental  Cash  Balance
Plan’’)  —  incorporated  herein  by  reference  to  Exhibit  10.12  to  the  Company’s  Annual  Report  on  Form  10-K  for  the
year  ended  December  31,  2011.*
Amendment  One  to  the  Supplemental  Cash  Balance  Plan,  dated  December  6,  2012  —  incorporated  herein  by
reference  to  Exhibit  10.12.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2012.*
The  Coca-Cola  Company  Directors’  Plan,  amended  and  restated  on  December  13,  2012,  effective  January  1,  2013  —
incorporated  herein  by  reference  to  Exhibit  10.13  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2012.*
Deferred  Compensation  Plan  of  the  Company,  as  amended  and  restated  December  8,  2010  —  incorporated  herein  by
reference  to  Exhibit  10.16  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2010.*
The  Coca-Cola  Export  Corporation  Employee  Share  Plan,  effective  as  of  March  13,  2002  —  incorporated  herein  by
reference  to  Exhibit  10.31  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2002.*
The  Coca-Cola  Company  Benefits  Plan  for  Members  of  the  Board  of  Directors,  as  amended  and  restated  through
April  14,  2004  (the  ‘‘Benefits  Plan  for  Members  of  the  Board  of  Directors’’)  —  incorporated  herein  by  reference  to
Exhibit  10.1  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  March  31,  2004.*
Amendment  Number  One  to  the  Benefits  Plan  for  Members  of  the  Board  of  Directors,  dated  December  16,  2005  —
incorporated  herein  by  reference  to  Exhibit  10.31.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2005.*
Employment  Agreement,  dated  as  of  February  20,  2003,  between  the  Company  and  Jos´e  Octavio  Reyes  —
incorporated  herein  by  reference  to  Exhibit  10.43  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2004.*
Letter,  dated  September  13,  2012,  between  Servicios  Integrados  de  Administraci´on  y  Alta  Gerencia,  S  de  R.L.  de  C.V.
and  Jos´e  Octavio  Reyes  —  incorporated  herein  by  reference  to  Exhibit  10.3  to  the  Company’s  Current  Report  on
Form  8-K  filed  on  September  14,  2012.*
Modification  of  Conditions,  Termination  Agreement  and  Release,  dated  September  13,  2012,  between  Servicios
Integrados  de  Administraci´on  y  Alta  Gerencia,  S  de  R.L.  de  C.V.  and  Jos´e  Octavio  Reyes  —  incorporated  herein  by
reference  to  Exhibit  10.4  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*
The  Coca-Cola  Company  Severance  Pay  Plan,  As  Amended  and  Restated,  Effective  January  1,  2012,  dated
December  14,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.22  to  the  Company’s  Annual  Report  on
Form  10-K  for  the  year  ended  December  31,  2011.*
Order  Instituting  Cease-and-Desist  Proceedings,  Making  Findings  and  Imposing  a  Cease-and-Desist  Order  Pursuant  to
Section  8A  of  the  Securities  Act  of  1933  and  Section  21C  of  the  Securities  Exchange  Act  of  1934  —  incorporated
herein  by  reference  to  Exhibit  99.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  April  18,  2005.
Offer  of  Settlement  of  The  Coca-Cola  Company  —  incorporated  herein  by  reference  to  Exhibit  99.2  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  April  18,  2005.
Refreshment  Services  S.A.S.  Defined  Benefit  Plan,  dated  September  25,  2006  —  incorporated  herein  by  reference  to
Exhibit  10.3  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  September  29,  2006.*
Share  Purchase  Agreement  among  Coca-Cola  South  Asia  Holdings,  Inc.  and  San  Miguel  Corporation,  San  Miguel
Beverages  (L)  Pte  Limited  and  San  Miguel  Holdings  Limited  in  connection  with  the  Company’s  purchase  of  Coca-Cola
Bottlers  Philippines,  Inc.,  dated  December  23,  2006  —  incorporated  herein  by  reference  to  Exhibit  99.1  to  the
Company’s  Current  Report  on  Form  8-K  filed  on  December  29,  2006.

148

Exhibit  No.

10.21

10.22

10.22.1

10.23

10.24

10.25

10.26

10.27

10.27.1

10.27.2

10.27.3

10.28

10.28.1

10.28.2

10.29

10.30

10.31

10.32

Cooperation  Agreement  between  Coca-Cola  South  Asia  Holdings,  Inc.  and  San  Miguel  Corporation  in  connection  with
the  Company’s  purchase  of  Coca-Cola  Bottlers  Philippines,  Inc.,  dated  December  23,  2006  —  incorporated  herein  by
reference  to  Exhibit  99.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  December  29,  2006.
Offer  Letter,  dated  July  20,  2007,  from  the  Company  to  Joseph  V.  Tripodi,  including  Agreement  on  Confidentiality,
Non-Competition  and  Non-Solicitation,  dated  July  20,  2007  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the
Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  September  28,  2007.*
Agreement  between  the  Company  and  Joseph  V.  Tripodi,  dated  December  15,  2008  —  incorporated  herein  by
reference  to  Exhibit  10.47.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2008.*
Letter,  dated  July  17,  2008,  to  Muhtar  Kent  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s
Current  Report  on  Form  8-K  filed  on  July  21,  2008.*
Separation  Agreement  between  the  Company  and  Robert  Leechman,  dated  February  24,  2009,  including  form  of  Full
and  Complete  Release  and  Agreement  on  Competition,  Trade  Secrets  and  Confidentiality  —  incorporated  herein  by
reference  to  Exhibit  10.9  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  April  3,  2009.*
Separation  Agreement  between  the  Company  and  Cynthia  McCague,  dated  June  22,  2009  (effective  as  of  July  22,
2009),  including  form  of  Full  and  Complete  Release  and  Agreement  on  Competition,  Trade  Secrets  and  Confidentiality
and  summary  of  anticipated  consulting  agreement  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the
Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  October  2,  2009.*
Letter  of  Understanding  between  the  Company  and  Ceree  Eberly,  dated  October  26,  2009,  including  Agreement  on
Confidentiality,  Non-Competition  and  Non-Solicitation,  dated  November  1,  2009  —  incorporated  herein  by  reference  to
Exhibit  10.47  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2009.*
The  Coca-Cola  Export  Corporation  Overseas  Retirement  Plan,  as  amended  and  restated,  effective  October  1,  2007  —
incorporated  herein  by  reference  to  Exhibit  10.55  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2008.*
Amendment  Number  One  to  The  Coca-Cola  Export  Corporation  Overseas  Retirement  Plan,  as  Amended  and
Restated,  Effective  October  1,  2007,  dated  September  29,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.34.2
to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011.*
Amendment  Number  Two  to  The  Coca-Cola  Export  Corporation  Overseas  Retirement  Plan,  as  Amended  and  Restated,
Effective  October  1,  2007,  dated  November  14,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.34.3  to  the
Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011.*
Amendment  Number  Three  to  The  Coca-Cola  Export  Corporation  Overseas  Retirement  Plan,  as  Amended  and
Restated,  Effective  October  1,  2007,  dated  September  27,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.11  to
the  Company’s  Quarterly  Report  on  Form  10-Q  filed  on  September  28,  2012.*
The Coca-Cola Export Corporation International Thrift Plan, as Amended and Restated, Effective January 1, 2011 —
incorporated  herein  by  reference  to  Exhibit  10.8  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter
ended  April  1,  2011.*
Amendment  Number  One  to  The  Coca-Cola  Export  Corporation  International  Thrift  Plan,  as  Amended  and  Restated,
Effective  January  1,  2011,  dated  September  20,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.35.2  to  the
Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011.*
Amendment  Number  Two  to  The  Coca-Cola  Export  Corporation  International  Thrift  Plan,  as  Amended  and  Restated,
Effective  January  1,  2011,  dated  September  27,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.10  to  the
Company’s  Quarterly  Report  on  Form  10-Q  filed  on  September  28,  2012.*
Letter  Agreement,  dated  as  of  June  7,  2010,  between  The  Coca-Cola  Company  and  Dr  Pepper  Seven-Up,  Inc.  —
incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  June  7,  2010.
Coca-Cola  Enterprises  Inc.  2001  Stock  Option  Plan  —  incorporated  herein  by  reference  to  Exhibit  99.4  to  the
Company’s  Registration  Statement  on  Form  S-8  (Registration  No.  333-169722)  filed  on  October  1,  2010.*
Coca-Cola  Enterprises  Inc.  2004  Stock  Award  Plan  —  incorporated  herein  by  reference  to  Exhibit  99.5  to  the
Company’s  Registration  Statement  on  Form  S-8  (Registration  No.  333-169722)  filed  on  October  1,  2010.*
Coca-Cola  Enterprises  Inc.  2007  Incentive  Award  Plan  —  incorporated  herein  by  reference  to  Exhibit  99.6  to  the
Company’s  Registration  Statement  on  Form  S-8  (Registration  No.  333-169722)  filed  on  October  1,  2010.*

149

Exhibit  No.

10.32.1

10.32.2

10.32.3

10.32.4

10.32.5

10.33

10.33.1

10.33.2

10.33.3

10.33.4

10.34

10.34.1

10.34.2

10.35

10.36

10.36.1

Form  of  2007  Stock  Option  Agreement  (Senior  Officers)  under  the  Coca-Cola  Enterprises  Inc.  2007  Incentive  Award
Plan  —  incorporated  herein  by  reference  to  Exhibit  10.32  to  Coca-Cola  Refreshments  USA,  Inc.’s  (formerly  known  as
Coca-Cola  Enterprises  Inc.)  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2007.*
Form  of  Stock  Option  Agreement  (Chief  Executive  Officer  and  Senior  Officers)  under  the  Coca-Cola  Enterprises  Inc.
2007  Incentive  Award  Plan  for  Awards  after  October  29,  2008  —  incorporated  herein  by  reference  to  Exhibit  10.16.4  to
Coca-Cola  Refreshments  USA,  Inc.’s  (formerly  known  as  Coca-Cola  Enterprises  Inc.)  Annual  Report  on  Form  10-K  for
the  year  ended  December  31,  2008.*
Form  of  2007  Restricted  Stock  Unit  Agreement  (Senior  Officers)  under  the  Coca-Cola  Enterprises  Inc.  2007  Incentive
Award  Plan  —  incorporated  herein  by  reference  to  Exhibit  10.16.7  to  Coca-Cola  Refreshments  USA,  Inc.’s  (formerly
known  as  Coca-Cola  Enterprises  Inc.)  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2008.*
Form  of  2007  Performance  Share  Unit  Agreement  (Senior  Officers)  under  the  Coca-Cola  Enterprises  Inc.
2007  Incentive  Award  Plan  —  incorporated  herein  by  reference  to  Exhibit  10.16.10  to  Coca-Cola  Refreshments
USA,  Inc.’s  (formerly  known  as  Coca-Cola  Enterprises  Inc.)  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2008.*
Form  of  Performance  Share  Unit  Agreement  (Chief  Executive  Officer  and  Senior  Officers)  under  the  Coca-Cola
Enterprises  Inc.  2007  Incentive  Award  Plan  for  Awards  after  October  29,  2008  —  incorporated  herein  by  reference  to
Exhibit  10.16.12  to  Coca-Cola  Refreshments  USA,  Inc.’s  (formerly  known  as  Coca-Cola  Enterprises  Inc.)  Annual
Report  on  Form  10-K  for  the  year  ended  December  31,  2008.*
Coca-Cola  Refreshments  USA,  Inc.  Supplemental  Matched  Employee  Savings  and  Investment  Plan  (Amended  and
Restated  Effective  January  1,  2010)  —  incorporated  herein  by  reference  to  Exhibit  10.2  to  Coca-Cola  Refreshments
USA,  Inc.’s  (formerly  known  as  Coca-Cola  Enterprises  Inc.)  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2009.*
First  Amendment  to  the  Coca-Cola  Refreshments  USA,  Inc.  Supplemental  Matched  Employee  Savings  and  Investment
Plan  (Amended  and  Restated  Effective  January  1,  2010),  dated  September  24,  2010  —  incorporated  herein  by
reference  to  Exhibit  10.45.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2010.*
Second  Amendment  to  the  Coca-Cola  Refreshments  USA,  Inc.  Supplemental  Matched  Employee  Savings  and
Investment  Plan  (Amended  and  Restated  Effective  January  1,  2010),  dated  November  3,  2010  —  incorporated  herein
by  reference  to  Exhibit  10.45.3  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,
2010.*
Third  Amendment  to  the  Coca-Cola  Refreshments  USA,  Inc.  Supplemental  Matched  Employee  Savings  and  Investment
Plan,  Effective  January  1,  2010,  dated  February  15,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.45.4  to  the
Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011.*
Fourth  Amendment  to  the  Coca-Cola  Refreshments  USA,  Inc.  Supplemental  Matched  Employee  Savings  and
Investment  Plan,  effective  December  31,  2011,  dated  December  14,  2011  —  incorporated  herein  by  reference  to
Exhibit  10.45.5  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2011.*
Coca-Cola  Refreshments  Executive  Pension  Plan,  dated  December  13,  2010  (Amended  and  Restated,  Effective
January  1,  2011)  —  incorporated  herein  by  reference  to  Exhibit  10.46  to  the  Company’s  Annual  Report  on  Form  10-K
for  the  year  ended  December  31,  2010.*
Amendment  Number  One  to  the  Coca-Cola  Refreshments  Executive  Pension  Plan  (Amended  and  Restated,  Effective
January  1,  2011),  dated  as  of  July  14,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s
Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  September  30,  2011.*
Amendment  Number  Two  to  the  Coca-Cola  Refreshments  Executive  Pension  Plan,  effective  December  31,  2011,  dated
December  14,  2011  —  incorporated  herein  by  reference  to  Exhibit  10.46.3  to  the  Company’s  Annual  Report  on
Form  10-K  for  the  year  ended  December  31,  2011.*
Amendment  to  certain  Coca-Cola  Refreshments  USA,  Inc.’s  (formerly  known  as  Coca-Cola  Enterprises  Inc.)  Employee
Benefit  Plans  and  Equity  Plans,  effective  December  6,  2010  —  incorporated  herein  by  reference  to  Exhibit  10.49  to  the
Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2010.*
Offer  Letter,  dated  October  21,  2010,  from  the  Company  to  Steven  A.  Cahillane,  including  Agreement  on
Confidentiality,  Non-Competition  and  Non-Solicitation,  dated  November  10,  2010  —  incorporated  herein  by  reference
to  Exhibit  10.50  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2010.*
Letter,  dated  September  11,  2012,  from  the  Company  to  Steven  A.  Cahillane  —  incorporated  herein  by  reference  to
Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*

150

Exhibit  No.

10.36.2

10.37

10.38

10.39

10.40

10.41

10.42

10.42.1

10.43

10.44

10.44.1

10.44.2

10.44.3

10.45

10.45.1

10.45.2

10.45.3

10.46
10.47

12.1

21.1
23.1

Separation  Agreement  and  Full  and  Complete  Release  and  Agreement  on  Competition,  Trade  Secrets  and
Confidentiality  between  The  Coca-Cola  Company  and  Steven  A.  Cahillane,  dated  effective  January  21,  2014  —
incorporated  herein  by  reference  to  Exhibit  10.1  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  January  24,
2014.*
Offer  Letter,  dated  January  5,  2011,  from  the  Company  to  Guy  Wollaert,  including  Agreement  on  Confidentiality,
Non-Competition  and  Non-Solicitation,  dated  June  23,  2008  —  incorporated  herein  by  reference  to  Exhibit  10.9  to  the
Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  April  1,  2011.*
Letter,  dated  September  11,  2012,  from  the  Company  to  Ahmet  Bozer  —  incorporated  herein  by  reference  to
Exhibit  10.2  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*
Letter,  dated  September  11,  2012,  from  the  Company  to  Brian  Smith  —  incorporated  herein  by  reference  to
Exhibit  10.5  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*
Letter,  dated  September  11,  2012,  from  the  Company  to  J.  Alexander  Douglas,  Jr.  —  incorporated  herein  by  reference
to  Exhibit  10.6  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*
Letter,  dated  September  11,  2012,  from  the  Company  to  Nathan  Kalumbu  —  incorporated  herein  by  reference  to
Exhibit  10.8  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*
Letter,  dated  September  11,  2012,  from  the  Company  to  James  Quincey  —  incorporated  herein  by  reference  to
Exhibit  10.9  to  the  Company’s  Current  Report  on  Form  8-K  filed  on  September  14,  2012.*
Service  Agreement  between  Beverage  Services  Limited  and  James  Robert  Quincey,  dated  November  14,  2012  —
incorporated  herein  by  reference  to  Exhibit  10.57.2  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2012.*
Letter,  dated  December  12,  2012,  from  the  Company  to  Glen  Walter,  including  Agreement  on  Confidentiality,
Non-Competition  and  Non-Solicitation,  dated  December  14,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.58
to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2012.*
Coca-Cola  Refreshments  Supplemental  Pension  Plan  (Amended  and  Restated  Effective  January  1,  2011),  dated
December  13,  2010  —  incorporated  herein  by  reference  to  Exhibit  10.7  to  the  Company’s  Quarterly  Report  on
Form  10-Q  for  the  quarter  ended  March  30,  2012.*
Amendment  Number  One  to  the  Coca-Cola  Refreshments  Supplemental  Pension  Plan,  dated  December  14,  2011  —
incorporated  herein  by  reference  to  Exhibit  10.8  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter
ended  March  30,  2012.*
Amendment  Two  to  the  Coca-Cola  Refreshments  Supplemental  Pension  Plan,  dated  December  6,  2012  —  incorporated
herein  by  reference  to  Exhibit  10.59.3  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2012.*
Amendment  Three  to  the  Coca-Cola  Refreshments  Supplemental  Pension  Plan,  adopted  March  19,  2013  —
incorporated  herein  by  reference  to  Exhibit  10.8  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the  quarter
ended  March  29,  2013.*
Coca-Cola  Refreshments  Severance  Pay  Plan  for  Exempt  Employees,  effective  as  of  January  1,  2012  —  incorporated
herein  by  reference  to  Exhibit  10.60.1  to  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2012.*
Amendment  One  to  the  Coca-Cola  Refreshments  Severance  Pay  Plan  for  Exempt  Employees,  effective  January  1,  2012,
dated  May  24,  2012  —  incorporated  herein  by  reference  to  Exhibit  10.60.2  to  the  Company’s  Annual  Report  on
Form  10-K  for  the  year  ended  December  31,  2012.*
Amendment  Two  to  the  Coca-Cola  Refreshments  Severance  Pay  Plan  for  Exempt  Employees,  dated  December  6,
2012  —  incorporated  herein  by  reference  to  Exhibit  10.60.3  to  the  Company’s  Annual  Report  on  Form  10-K  for  the
year  ended  December  31,  2012.*
Amendment  Three  to  the  Coca-Cola  Refreshments  Severance  Pay  Plan  for  Exempt  Employees,  adopted  March  19,
2013  —  incorporated  herein  by  reference  to  Exhibit  10.9  to  the  Company’s  Quarterly  Report  on  Form  10-Q  for  the
quarter  ended  March  29,  2013.*
Letter,  dated  December  16,  2013,  from  the  Company  to  Irial  Finan.*
Letter,  dated  December  16,  2013,  from  the  Company  to  Atul  Singh,  including  Agreement  on  Confidentiality,
Non-Competition  and  Non-Solicitation,  dated  January  13,  2014.*
Computation  of  Ratios  of  Earnings  to  Fixed  Charges  for  the  years  ended  December  31,  2013,  2012,  2011,  2010  and
2009.
List  of  subsidiaries  of  the  Company  as  of  December  31,  2013.
Consent  of  Independent  Registered  Public  Accounting  Firm.

151

Exhibit  No.

24.1
31.1

31.2

32.1

101

Powers  of  Attorney  of  Officers  and  Directors  signing  this  report.
Rule  13a-14(a)/15d-14(a)  Certification,  executed  by  Muhtar  Kent,  Chairman  of  the  Board  of  Directors,  Chief  Executive
Officer  and  President  of  The  Coca-Cola  Company.
Rule  13a-14(a)/15d-14(a)  Certification,  executed  by  Gary  P.  Fayard,  Executive  Vice  President  and  Chief  Financial
Officer  of  The  Coca-Cola  Company.
Certifications  required  by  Rule  13a-14(b)  or  Rule  15d-14(b)  and  Section  1350  of  Chapter  63  of  Title  18  of  the  United
States  Code  (18  U.S.C.  1350),  executed  by  Muhtar  Kent,  Chairman  of  the  Board  of  Directors,  Chief  Executive  Officer
and  President  of  The  Coca-Cola  Company  and  by  Gary  P.  Fayard,  Executive  Vice  President  and  Chief  Financial  Officer
of  The  Coca-Cola  Company.
The  following  financial  information  from  The  Coca-Cola  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended
December  31,  2013,  formatted  in  XBRL  (eXtensible  Business  Reporting  Language):  (i)  Consolidated  Statements  of
Income  for  the  years  ended  December  31,  2013,  2012  and  2011,  (ii)  Consolidated  Statements  of  Comprehensive
Income  for  the  years  ended  December  31,  2013,  2012  and  2011,  (iii)  Consolidated  Balance  Sheets  as  of  December  31,
2013  and  2012,  (iv)  Consolidated  Statements  of  Cash  Flows  for  the  years  ended  December  31,  2013,  2012  and  2011,
(v)  Consolidated  Statements  of  Shareowners’  Equity  for  the  years  ended  December  31,  2013,  2012  and  2011  and
(vi)  the  Notes  to  Consolidated  Financial  Statements.

* Management  contracts  and  compensatory  plans  and  arrangements  required  to  be  filed  as  exhibits  pursuant  to  Item  15(b)  of  this  report.

152

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the  Registrant  has  duly  caused  this
report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly  authorized.

SIGNATURES

THE COCA-COLA COMPANY

(Registrant)

By: /s/ MUHTAR  KENT
Muhtar  Kent
Chairman  of  the  Board  of  Directors,
Chief  Executive  Officer  and  President

Date:  February  27,  2014

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following  persons
on  behalf  of  the  Registrant  and  in  the  capacities  and  on  the  dates  indicated.

/s/ MUHTAR  KENT

Muhtar  Kent
Chairman  of  the  Board  of  Directors,
Chief  Executive  Officer,
President  and  a  Director
(Principal  Executive  Officer)

February  27,  2014

/s/ GARY P. FAYARD

Gary  P.  Fayard
Executive  Vice  President  and  Chief  Financial  Officer
(Principal  Financial  Officer)

February  27,  2014

/s/ KATHY N. WALLER

Kathy  N.  Waller
Vice  President,  Finance  and  Controller
(Principal  Accounting  Officer)

February  27,  2014

Herbert  A.  Allen
Director

February  27,  2014

Ronald  W.  Allen
Director

February  27,  2014

Ana  Bot´ın
Director

February  27,  2014

*

*

*

*

*

*

*

*

*

Howard  G.  Buffett
Director

February  27,  2014

Richard  M.  Daley
Director

February  27,  2014

Barry  Diller
Director

February  27,  2014

Helene  D.  Gayle
Director

February  27,  2014

Evan  G.  Greenberg
Director

February  27,  2014

Alexis  M.  Herman
Director

February  27,  2014

153

James  D.  Robinson  III
Director

February  27,  2014

Peter  V.  Ueberroth
Director

February  27,  2014

Jacob  Wallenberg
Director

February  27,  2014

*

*

*

*

*

*

*

*

Robert  A.  Kotick
Director

February  27,  2014

Maria  Elena  Lagomasino
Director

February  27,  2014

Donald  F.  McHenry
Director

February  27,  2014

Sam  Nunn
Director

February  27,  2014

*By: /s/ GLORIA K. BOWDEN
Gloria  K.  Bowden
Attorney-in-fact

February  27,  2014

154

CERTIFICATIONS

EXHIBIT  31.1

I,  Muhtar  Kent,  Chairman  of  the  Board  of  Directors,  Chief  Executive  Officer  and  President  of  The  Coca-Cola  Company,  certify
that:

1.

I  have  reviewed  this  annual  report  on  Form  10-K  of  The  Coca-Cola  Company;

2. Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material

fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not
misleading  with  respect  to  the  period  covered  by  this  report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present
in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the  registrant  as  of,  and  for,  the
periods  presented  in  this  report;

4. The  registrant’s  other  certifying  officer(s)  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and
procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal  control  over  financial  reporting  (as
defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f))  for  the  registrant  and  have:

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed
under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated
subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly  during  the  period  in  which  this  report
is  being  prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and
the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

(c) Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our

conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of  the  end  of  the  period  covered  by
this  report  based  on  such  evaluation;  and

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during
the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that
has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  registrant’s  internal  control  over  financial
reporting;  and

5. The  registrant’s  other  certifying  officer(s)  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control

over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or
persons  performing  the  equivalent  functions):

(a) All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial

reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and
report  financial  information;  and

(b) Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the

registrant’s  internal  control  over  financial  reporting.

Date:  February  27,  2014

/s/ MUHTAR  KENT

Muhtar  Kent
Chairman  of  the  Board  of  Directors,  Chief  Executive  Officer
and  President

EXHIBIT  31.2

I,  Gary  P.  Fayard,  Executive  Vice  President  and  Chief  Financial  Officer  of  The  Coca-Cola  Company,  certify  that:

1.

I  have  reviewed  this  annual  report  on  Form  10-K  of  The  Coca-Cola  Company;

CERTIFICATIONS

2. Based  on  my  knowledge,  this  report  does  not  contain  any  untrue  statement  of  a  material  fact  or  omit  to  state  a  material

fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not
misleading  with  respect  to  the  period  covered  by  this  report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present
in  all  material  respects  the  financial  condition,  results  of  operations  and  cash  flows  of  the  registrant  as  of,  and  for,  the
periods  presented  in  this  report;

4. The  registrant’s  other  certifying  officer(s)  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and
procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  and  internal  control  over  financial  reporting  (as
defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f))  for  the  registrant  and  have:

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed
under  our  supervision,  to  ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated
subsidiaries,  is  made  known  to  us  by  others  within  those  entities,  particularly  during  the  period  in  which  this  report
is  being  prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be
designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and
the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

(c) Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our

conclusions  about  the  effectiveness  of  the  disclosure  controls  and  procedures,  as  of  the  end  of  the  period  covered  by
this  report  based  on  such  evaluation;  and

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during
the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that
has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  registrant’s  internal  control  over  financial
reporting;  and

5. The  registrant’s  other  certifying  officer(s)  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of  internal  control

over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the  registrant’s  board  of  directors  (or
persons  performing  the  equivalent  functions):

(a) All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial

reporting  which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process,  summarize  and
report  financial  information;  and

(b) Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the

registrant’s  internal  control  over  financial  reporting.

Date:  February  27,  2014

/s/ GARY  P.  FAYARD

Gary  P.  Fayard
Executive  Vice  President  and  Chief  Financial  Officer

CERTIFICATION  PURSUANT  TO
18  U.S.C.  SECTION  1350,
AS  ADOPTED  PURSUANT  TO
SECTION  906  OF  THE  SARBANES-OXLEY  ACT  OF  2002

EXHIBIT  32.1

In  connection  with  the  annual  report  of  The  Coca-Cola  Company  (the  ‘‘Company’’)  on  Form  10-K  for  the  period  ended
December  31,  2013  (the  ‘‘Report’’),  I,  Muhtar  Kent,  Chairman  of  the  Board  of  Directors,  Chief  Executive  Officer  and  President  of
the  Company  and  I,  Gary  P.  Fayard,  Executive  Vice  President  and  Chief  Financial  Officer  of  the  Company,  each  certify,  pursuant
to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  that:

(1) to  my  knowledge,  the  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities  Exchange

Act  of  1934;  and

(2) the  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of

operations  of  the  Company.

/s/ MUHTAR  KENT

Muhtar  Kent
Chairman  of  the  Board  of  Directors,  Chief  Executive  Officer
and  President

February  27,  2014

/s/ GARY  P.  FAYARD

Gary  P.  Fayard
Executive  Vice  President  and  Chief  Financial  Officer

February  27,  2014

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