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The Howard Hughes

hhc · NYSE Real Estate
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Employees 501-1000
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FY2018 Annual Report · The Howard Hughes
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2018  Letter To Shareholders

Las Vegas Ballpark, Downtown Summerlin

1

2018 Letter To ShareholdersReflections on an

Outstanding
 Year

The Rooftop at Pier 17, Seaport District NYC

Forward-looking statements

Non-GAAP financial measures

Statements made in this letter that are not historical facts, including statements 

The Company believes that net operating income, or NOI, a non-GAAP financial 

MPC Segment EBT represents the revenues less expenses of the segment, 

accompanied by words such as “anticipate,” “believe,” “estimate,” “expect,” 

measure, is a useful supplemental measure of the performance of our Operating 

including interest income, interest expense, depreciation and amortization and 

“forecast,” “intend,” “likely,” “may,” “plan,” “project,” “realize,” “should,” 

Assets because it provides a performance measure that, when compared year 

equity in earnings of real estate and other affiliates. MPC Segment EBT excludes 

“transform,” “would,” and other statements of similar expression and other 

over year, reflects the revenues and expenses directly associated with owning 

corporate expenses and other items that are not allocable to the MPC Segment.  

words of similar expression, are forward-looking statements within the meaning 

and operating real estate properties and the impact on operations from trends 

We present MPC Segment EBT because we use this measure, among others, 

of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the 

in rental and occupancy rates and operating costs. We define NOI as operating 

internally to assess the core operating performance of the segment.

Securities Exchange Act of 1934. 

revenues (rental income, tenant recoveries and other revenues) less operating 

These statements are based on management’s expectations, estimates, 

property expenses). 

assumptions and projections as of the date of this letter and are not guarantees 

to the investors about the performance of our Operating Assets and MPC’s due 

to the exclusions noted above, NOI and MPC Segment EBT should only be used as 

of future performance. Actual results may differ materially from those expressed 

NOI excludes straight-line rents and amortization of tenant incentives, net 

additional measures of the financial performance of such assets and not as an 

expenses (real estate taxes, repairs and maintenance, marketing and other 

Although we believe that NOI and MPC Segment EBT provide useful information 

or implied in these statements. Factors that could cause actual results to differ 

interest expense, ground rent amortization, demolition costs, amortization, 

alternative to GAAP net income (loss).

materially are set forth as risk factors in our most recent Annual Report on 

depreciation, development-related marketing costs and Equity in earnings from 

Form 10-K filed with the Securities and Exchange Commission. In this letter, 

Real Estate and other affiliates.

forward-looking statements include, but are not limited to, expectations about 

For a reconciliation of NOI and MPC Segment EBT to the most directly comparable 

GAAP measure see the Reconciliation to Non-GAAP Measures at the end of this 

the performance of our Master Planned Communities segment and other current 

We use NOI to evaluate our operating performance on a property-by-property 

letter.  No reconciliation of projected NOI is included in this letter because we are 

income-producing properties and future liquidity, development opportunities, 

basis because NOI allows us to evaluate the impact that factors, which vary 

unable to quantify certain amounts that would be required to be included in the 

development spending and management plans. We caution you not to place 

by property, such as lease structure, lease rates and tenant base have on our 

GAAP measure without unreasonable efforts and we believe such reconciliations 

undue reliance on the forward-looking statements contained in this letter and 

operating results, gross margins and investment returns.

would imply a degree of precision that would be confusing or misleading to 

do not undertake any obligation to publicly update or revise any forward-looking 

statements to reflect future events, information or circumstances that arise 

after the date of this letter except as required by law.

investors.

2

2018 Letter To Shareholders 
 
 
 
 
David R. Weinreb 
Chief Executive Officer 
The Howard Hughes Corporation

May 2, 2019

T o the shareholders of  
The Howard Hughes Corporation 
from the Chief Executive Officer

2018 was an excellent year for our business across all three segments. 
+

 In our Master Planned Community (MPC) segment, led by Summerlin,  
we had record land sales.

+

+

+

 In our Operating Assets segment, we increased our year-over-year net  
operating income (NOI) by 13.1% (excluding the Seaport District) as we  
continued to drive occupancy and increase rental rates.

 And in our Strategic Developments segment, we increased our stabilized  
NOI target by 24.6% from $255 million to $318 million and 

 Continued to drive successful growth at Ward Village, our vertical master 
planned community in Honolulu, where we contracted to sell 668 homes,  
yielding more than $511 million in sales revenue – the best year of contracted 
sales since the launch of our first two buildings in 2014. 

In sum, 2018 was likely our best year yet. 

3

2018 Letter To Shareholders 
 
 
  
 
2018 Accomplishments

AEO, Ward Village

4

2018 Letter To ShareholdersMPC Segment

The key performance metrics that we follow to determine the success of our MPCs are the number of acres sold, the price per 
acre, and the overall MPC Earnings Before Taxes (EBT). Land sales are often volatile and, as a result, should be evaluated on an 
annual and longer-term basis.  In 2018, we sold 466 acres of residential and commercial land at an average price of $515,000 
per acre and generated MPC EBT of $203 million, an increase of 6.6% over 2017. 

Since inception, we have generated approximately  
$2 billion in total MPC land sales and $799 million in EBT.

MPC Price Per Acre 
(residential acres only; thousands of USD)

MPC Acres Sold

300

250

200

150

100

50

0

2015

2016

2017

2018

2015

2016

2017

2018

Summerlin

The Woodlands

Bridgeland

The Woodlands Hills

Summerlin

The Woodlands

Bridgeland

The Woodlands Hills

MPC Earnings Before Taxes   

(millions of USD)

$250

$200

$150

$100

$50

$0

2015

2016

2017

2018

800

700

600

500

400

300

200

100

0

5

2018 Letter To ShareholdersOperating
Assets
Segment 

Hughes Landing, The Woodlands

Our run-rate annual NOI is the best measure 
of our operating progress and development 
execution.

Since inception, we have grown NOI 
from $49 million in 2010 to $173.3 
million  in  2018,  an  increase  of 
10.4% over 2017. Our fourth quarter 
annualized NOI run rate was $187 
million and our stabilized NOI target 
was $318 million, representing a 
549%  increase  in  our  stabilized 
recurring NOI since inception. 

Because it is part non-stabilized operating 
asset, part development project and part 
operating business, we present the Seaport 
District separately in our financials and it is 
not included in the NOI numbers above. 
With several of the restaurants in the Pier 
Village at the Seaport set to open by the end 
of the summer and the Jean-Georges food hall 
to follow in the next 18-24 months, the district 
is  moving  closer  to  approaching  its  first 
stabilized year.  The Seaport is taking longer 
to reach stabilization than anticipated, but 
we remain confident that the end product will 
be a spectacular asset for New York City, and 
as importantly, will generate an attractive 
return on our invested capital.

During the year, we purchased the parking lot 
at 250 Water Street in the Seaport District, 
a well-located development site of more 
than one acre with approximately 290,000 
square feet of as-of-right development rights. 
We are working closely with the City and 
Seaport District stakeholders to determine 
how best to realize the full potential of this 
site, together with the 415,000 square feet of 
excess development rights from Pier 17, and 
potentially an additional 212,000 square feet 
of development rights from our option on the 
New Market site, subject to discretionary 
governmental approvals.

Operating Assets NOI
($ in millions)

5 4 9 %   i n c r e a s e   i n   r e c u r

i o n

i n g   N O I   s i n c e   i n c e p t

r

$255

$98

$232

$92

$318

$131

$187

$49

$55

$61

$51

$71

$119

$140

$157

2010

2011

2012

2013

2014

2015

2016

2017

4Q18
Annualized

Operating Assets NOI

Incremental Contribution to Operating Assets NOI

6

2018 Letter To ShareholdersStrategic  
Developments
Segment 

50M SF 

of development entitlements in our portfolio

Anaha, Ward Village

Since beginning sales in early 2014, we have 
contracted to sell 2,339 homes generating 
$2.68 billion in revenue as of April 30, 2019.

Our stabilized NOI target reflects new construction starts as we 
transform our raw commercial acreage into assets that generate 
recurring cash flow. In 2018, these new developments have 
increased our projected stabilized NOI target from $255.1 million 
to $317.8 million, excluding the Seaport District, an increase of 
24.6%. In total, since inception we have developed, acquired, 
or are in development of more than 15 million square feet of 
commercial properties including 3,698 multi-family units, 975 
hotel keys, 1,408 self-storage units, 6.3 million square feet of 
office, 3.3 million square feet of retail and over 2,100 condo units. 

We  continue  to  generate  substantial  profits  from  our 
condominium developments in Ward Village, where we target a 
30% margin on sales excluding our land cost. In 2018, we closed 
on $357.7 million in condominium sales.  Since beginning sales in 
early 2014, we have contracted to sell 2,339 homes generating 
$2.68 billion in revenue as of April 30, 2019.  This includes 354 
homes pre-sold at our newest building Kō’ula. 

7

HHC Annual Review 2018

The Woodlands

Complementary  
Business 
Segments 

The combination of our three business segments in our MPCs 
provides us with a number of competitive advantages, including 
a large influence over price and product through our dominant 
ownership in undeveloped land and buildings in these communities, 
plus operating efficiencies achieved by our scale.  Our development 
and operating teams have enabled us to assemble one of the 
strongest real estate platforms in the country with expertise in 
planning, development, construction, capital markets, marketing, 
operations and sponsorship, which we can leverage across the 
business where the greatest opportunities exist. 

Since inception, we have invested $1.8 billion into our internal 
developments, generating $170 million in NOI and a 9.6% return 
on cost. Because of our low-cost basis in the land relative to its 
market value, of the $1.8 billion, we only invested approximately 
$370 million of cash equity in these projects, which is projected 
to generate a 25.2% return on equity assuming a 5.5% cost of debt. 
These investments and returns are based on the book value of our 
land and exclusive of condominium development as well as projects 
under construction. 

We have invested  
$1.8 billion into our 
internal developments, 
generating $170 million 
in NOI and a 9.6%  
return on cost.

8

Our development of Hughes Landing in The Woodlands is a good 
example of the value we have been able to create in our MPCs. In 
2012, we began development of what is now known as Hughes 
Landing on Lake Woodlands. Over the course of the following 3.5 
years, we developed 1.4 million square feet of office space (88% 
leased), a 205 key Embassy Suites hotel (last year it was the highest 
rated Embassy Suites in the chain), 390 multi-family units (95% 
leased) and 126,000 square feet of retail (100% leased). During this 
same time, Houston, along with The Woodlands, was booming and 
we were direct beneficiaries. The total cost of Hughes Landing was 
$461 million and, at stabilization, it will generate NOI of $51 million, 
or an 11% unlevered return on our costs. It is worth noting that the 
land on which we developed Hughes Landing was originally slated 
to be sold to a home builder for approximately $40 million. 

Hughes Landing demonstrates how we 
are able to accelerate development 
and generate substantial risk-adjusted 
returns during strong economic cycles.

Subsequent to the development of Hughes Landing, oil prices 
declined from over $100 per barrel to less than $30 per barrel, 
and Houston’s economy slowed dramatically. The performance 
of our portfolio in The Woodlands is a good example of how our 
communities  have  outperformed  the  broader  market  during 
downturns. Following the sharp drop in oil prices, Houston’s Class-A 
office market had negative absorption of approximately 1.4 million 
square feet in 2016 and 1.5 million square feet in 2017. Vacancy 
rates increased to more than 20% and office rents declined in some 
submarkets by more than $10 per square foot, or approximately 
30%. In contrast, The Woodlands’ Class-A office market had 
positive absorption of approximately 325,000 square feet and 
144,000 square feet, respectively, during those same years. Our 
average rental rates declined by less than 5% and our vacancy rates 
outperformed the wider market by staying below 12%. In addition, 
we did not have a single tenant default.

Combined, our MPCs span over 80,000 residential and commercial 
acres, approximately five times the size of the island of Manhattan, 
and are home to a population of over 349,000 residents and 
approximately  160,000  jobs.  We  leverage  our  expertise  by 
differentiating each of our communities with a distinct environment 
and rich amenity base, further fueling demand for residential and 
commercial development. These self-contained ecosystems 
have yielded a significant price premium over comparable homes 
outside of our master planned environments and helped shield our 
properties from competition and external economic pressures.

2018 Letter To Shareholders 
 
 
 
 
 
 
 
 
 
 
 
The total cost of Hughes Landing was $461 million 
and, at stabilization, it will generate NOI of  
$51 million, or an 11% unlevered return on our costs.

Hughes Landing, The Woodlands

The accolades speak for themselves.  A select few are noted below:

Summerlin

Columbia

The Woodlands

Summerlin was ranked by RCLCO as the 
third highest-selling master planned 
community in the country in 2018, 
while Bridgeland and The Woodlands 
respectively ranked 18th and 42nd 
(Bridgeland was ranked 29th in 2017. 
The Woodlands ranked near the top of 
the list in the past when it still had large 
amounts of remaining lots). 

Bridgeland was recognized by the Texas 
Association of Builders as Developer of 
the Year for 2018.

Columbia ranked first on Money 
magazine’s Best Places to Live in 
America in 2016.

The Woodlands was named Trailblazer 
of the Year in 2018 by the Greater 
Houston Builders Association. In 2017, 
The Woodlands was rated the best city 
to live in Texas (and the sixth best city to 
live in the country).

In 2017, Architectural Digest named 
Ward Village the “Best Planned 
Community in the U.S.” 

With over 7,100 residential acres of land remaining to be developed  
and sold across our portfolio, we have substantial untapped value  
and expect to generate significant future cash flows within our MPCs.  
In addition to the residential land, our MPC segment contains 
3,384 acres designated for commercial development or sale to 
non-competing users such as hospitals.

9

2018 Letter To Shareholders 
The tax cuts passed in late 2017 made states with no state income tax, like Texas and Nevada, even more 
desirable places to live owing to changes in how state income taxes can be deducted. As a result, we expect 
the demographics in our Houston MPC’s and Summerlin to improve as people continue to move from higher 
tax states to those markets with no state income taxes.

While our MPC’s are somewhat insulated from the broader economic cycles due to the control we can exert 
in our markets, we have experienced some volatility in our Houston MPCs with energy prices.  Fortunately, 
it appears that a recovery is underway in Houston, which could enable us to accelerate our commercial 
development at The Woodlands and Bridgeland in our Strategic Developments segment. 

Howard Hughes was one of the great American entrepreneurs of the 20th century. Inspired by our namesake, 
our aspiration is to create a company for the ages that becomes synonymous with place making and vibrant 
communities.  By further igniting our virtuous cycle and remaining committed to our business plan, we expect 
to continue creating a thriving and enduring enterprise that will stand the test of time. 

David R. Weinreb 
Chief Executive Officer

10

2018 Letter To ShareholdersReconciliation to  
Non-GAAP Measures

Reconciliation of Net Operating Income to Earning Before Taxes - Operating Assets

2018

2017

2016

For the year ended December 31,
2014

2013

2015

2012

2011

2010

Total NOI

Company's share NOI - Equity Investees
Distributions from Summerlin Hospital Investment
Total Operating Assets Dispositions and Redevelopment NOI

Total Operatings Assets NOI - Consolidated

Straight-line rent amortization
Early extinguishment of debt
Depreciation and amortization
Provision for impairment
Write-off of lease intangibles and other
Other (expense) income, net
Equity in earnings (loss) from Real Estate Affiliates
Interest expense (income), net
Less partners' share of Operating Assets EBT

Total Operatings Assets segment EBT

$           

173,273
(3,948)
(3,435)
(524)
 $           165,366 
                  12,756 
                               -   
             (113,576)
                               -   
                          130 
                   (7,005)
                     1,529 
                (71,551)
                               -   
$             
(12,351)

$           

157,010
(4,401)
(3,383)
690
 $           149,916 
                     7,999 
                               -   
             (122,421)
                               -   
                        (575)
                        (315)
                     3,267 
                (61,584)
                               -   
$             
(23,713)

$           

140,248
(5,069)
(2,616)
-

 $           132,563 
                  10,689 
                               -   
                (86,313)
                (35,734)
                           (25)
                     4,601 
                     2,802 
                (50,427)
                               -   
$             
(21,844)

$           

118,530
(3,204)
(1,747)
-

 $           113,579 
                     7,391 
                               -   
                (89,075)

                        (671)
                          524 
                     1,883 
                (31,111)
                               -   
$                 
2,520

$              

71,147
(1,488)
(1,649)
-

$              

51,233
(1,533)
(2,503)
-

$              

61,102
(2,783)
(2,376)
-

$              

55,153
(3,926)
(3,894)
-

 $              68,010 
                     1,064 
                               -   
                (49,272)

 $              47,197 
                     1,759 
                               -   
                (31,427)

 $              55,943 
                        (736)
                               -   
                (23,318)

 $              47,333 
                          918 
                (11,305)
                (20,309)

                   (2,216)
                               -   
                     2,025 
                (16,930)
                               -   
$                 
2,681

                   (2,884)
                               -   
                     3,893 
                (19,011)
                               -   
$                    
(473)

                               -   
                               -   
                     3,683 
                (16,104)
                               -   
$              
19,468

                               -   
                               -   
                     3,926 
                (12,775)
                          425 
$                 
8,213

$              

48,624
(1,599)
-
-

 $              47,025 
                          183 
                               -   
                (23,461)
                (80,924)
                               -   
                               -   
                        (338)
                (17,183)
                     2,157 
$             
(72,541)

2015
$                 

For the year ended December 31,
2014
$                 

2013
$                    

2,520
114,366
114,177
231,063

2,681
221,181
61,493
285,355

(473)
130,978
27,459
157,964

104,344
126,719

-

$           

126,719

308,875
(23,520)
(11)
(23,531)

$             

231,659
(73,695)
(95)
(73,790)

$             

2012

$              

19,468
91,937
(1,700)
109,705

237,248
(127,543)
(745)
(128,288)

$          

2011
$                 

8,213
50,712
3,272
62,197

(86,273)
148,470
(1,290)
147,180

$           

2010

$             

(72,541)
(382,874)
(26,456)
(481,871)

(412,641)
(69,230)
(201)
(69,431)

$             

Reconciliation of Net Operating Income to Earning Before Taxes - Consolidated

Operating Assets segment EBT
MPC segment EBT
Strategic Developments segment EBT
Consolidated segment EBT

Corporate expenses and other items
Net income
Net (income) loss attributable to noncontrolling interests
Net income attributable to common stockholders

2018

2017

2016

$             

(12,351)
202,955
91,786
282,390

224,664
57,726
(714)
57,012

$              

$             

(23,713)
190,351
186,517
353,155

186,532
166,623
1,781
168,404

$           

$             

(21,844)
179,481
325,277
482,914

280,588
202,326
(23)
202,303

$           

11

2018 Letter To Shareholders                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                   
                          
                       
                         
                          
                          
                          
                          
                          
                          
                          
              
              
              
              
              
              
                 
                 
             
                 
              
              
              
                 
                 
                   
                    
                
              
              
              
              
              
              
              
                 
             
              
              
              
              
              
              
              
                
             
                 
              
              
              
                
                
             
              
                
                       
                    
                          
                          
                          
                          
                       
                   
                       
Discovery
is the one 
sensation that 
will always feel 
new no matter 
how many 
times we feel it.

The Light Garden, Ward Village

12

2018 Letter To Shareholders