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Toyota Motor Corp.

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FY2010 Annual Report · Toyota Motor Corp.
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TOYOTA MOTOR CORPORATION
TOYOTA MOTOR CORPORATION 

Annual Report 2010

Purpose, Perspective and Passion

Year ended March 31, 2010

Contents

Consolidated Performance
Highlights

Special Feature: Reforging Bonds of Trust
Leading the Automobile Industry in a New Age
Toyota Business Revolution

・ The Transformation to an Evolutionary Business Model 
・ State-of-the-Art Developments for the 
・ Developing Products from the

  Immense China Market

  Customer’s Perspective
  in India’s High-Growth Market

Top Messages
・ Chairman’s Message
・ President’s Message
・ Commitment to Quality

Business Overview

  Operations

・ Automotive Operations
・ Financial Services
・ Other Business
・ Motorsports Activities

  Operations

Corporate Information

  Property

・ R&D and Intellectual
・ Corporate Philosophy
・ Management Team
・ Corporate Governance
・ Risk Factors
・ Other Management and 

  Corporate Data

Financial Section

・ Message from the

  Executive Vice President
  Responsible for Accounting

The future Toyota is
aiming for.

Investor
Information

Cautionary Statement with Respect to Forward-Looking Statements

This  presentation  contains  forward-looking  statements  that  reflect  Toyota’s  plans  and  expectations.  These 
forward-looking  statements  are  not  guarantees  of  future  performance  and  involve  known  and  unknown  risks, 
uncertainties and other factors that may cause Toyota’s actual results, performance, achievements or financial 
position  to  be  materially  different  from  any  future  results,  performance,  achievements  or  financial  position 
expressed  or  implied  by  these  forward-looking  statements.  These  factors  include:  (i)  changes  in  economic 
conditions and market demand affecting, and the competitive environment in, the automotive markets in Japan, 
North America, Europe, Asia and other markets in which Toyota operates; (ii) fluctuations in currency exchange 
rates, particularly with respect to the value of the Japanese yen, the U.S. dollar, the Euro, the Australian dollar, 
the Canadian dollar and the British pound; (iii) changes in funding environment in financial markets; (iv) Toyota’s 
ability to realize production efficiencies and to implement capital expenditures at the levels and times planned by 
management;  (v)  changes  in  the  laws,  regulations  and  government  policies  in  the  markets  in  which  Toyota 
operates  that  affect  Toyota’s  automotive  operations,  particularly  laws,  regulations  and  government  policies 
relating to vehicle safety including remedial measures such as recalls, trade, environmental protection, vehicle 
emissions and vehicle fuel economy, as well as changes in laws, regulations and government policies that affect 
Toyota’s  other  operations,  including  the  outcome  of  current  and  future  litigation  and  other  legal  proceedings 
government proceedings and investigations; (vi) political instability in the markets in which Toyota operates; (vii) 
Toyota’s ability to timely develop and achieve market acceptance of new products that meet customer demand; 
(viii)  any  damage  to  Toyota’s  brand  image;  and  (ix)  fuel  shortages  or  interruptions  in  transportation  systems, 
labor  strikes,  work  stoppages  or  other  interruptions  to,  or  difficulties  in,  the  employment  of  labor  in  the  major 
markets  where  Toyota  purchases  materials,  components  and  supplies  for  the  production  of  its  products  or 
where its products are produced, distributed or sold.
 A discussion of these and other factors which may affect Toyota’s actual results, performance, achievements 
or financial position is contained in Toyota’s annual report on Form 20-F, which is on file with the United States 
Securities and Exchange Commission.

Chairman’s Message
Top Messages

Top Messages
Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Chairman's Message

President's Message

Commitment to Quality

Thoroughly Reaffirming Toyota’s Founding Principles

Worldwide competition in the automotive industry is growing more intense, as demonstrated by 

increasing demand for innovative and competitively priced products that meet unique customer 

needs.  In  addition,  environmental  concerns  are  becoming  a  higher  priority  for  the  international 

community.

 Toyota’s  70-year  history  has  been  very  valuable  in  helping  the  Company  address  the  major 

challenges  it  faces  today.  We  have  experienced  recessions,  automobile  trade  liberalization, 

environmental  concerns,  oil  shocks  and  other  major  changes  in  the  operating  environment. 

In  each  case,  we  remained  faithful  to  our  founding  principles  of  contributing  to  society.  With 

humility,  we  learned  and  evolved.  The  current  difficulties  have  given  us  cause  to  reaffirm  these 

principles.  We  are  confident  that  by  providing  safe,  high-quality  vehicles  at  affordable  prices, 

the  starting  point  for  growth,  we  can  overcome  the  issues  we  now  face  by  adhering  steadfastly 

to  customer-first, Genchi Genbutsu (on-site,  hands-on  experience)  principles  and  striving  for 

continuous improvement.

Building the Automobile of the Future

The  automobile  industry  is  being  driven  by  advances  in  environmental  technology.  Toyota 

will  work  to  improve  its  technology,  while  broadening  its  strategy  of  sustainable  mobility  to 

include  new  technologies  and  products,  partnerships,  the  urban  environment  and  energy.  By 

strengthening  the  bonds  between  the  customers,  dealers  and  suppliers  who  represent  our 

Remaining True to
Customer-First and
Genchi Genbutsu Principles as
We Build the Cars of the Future

In  fiscal  2010,  Toyota  faced  very  challenging  business  conditions, 

driving force, we will redouble our efforts to create a new future for the automobile.

such that the Company initially forecast operating losses. Although 

 I ask for the continued support and understanding of all of our stakeholders.

a  few  emerging  markets  showed  signs  of  recovery,  the  global 

economic  crisis  continued  to  affect  markets  in  Japan,  the  United 

States,  Europe  and  other  parts  of  the  world.  Although  Toyota 

July 2010

achieved profitability on a consolidated basis, we fell short of a full-

scale  earnings  recovery.  I  apologize  sincerely  for  any  concern  this 

may  have  caused  our  shareholders,  investors,  customers,  suppliers, 

communities  and  other  stakeholders.  Under  these  circumstances, 

we  made  many  difficult  decisions  and  introduced  new  operating 

structures across the Company. In June 2009, we put in place a new 

management  team  to  facilitate  structural  reforms  and  a  recovery 

in  performance.  Returning  to  the  spirit  of  manufacturing  cars  that 

has been essential to Toyota since its founding, we are preparing to 

take the next step forward.

TOYOTA ANNUAL REPORT 2010

1

President’s Message
Top Messages

Top Messages
Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Chairman's Message

President's Message

Commitment to Quality

well as our overseas business operations for their efforts in working together to return the Company 

to its normal state as soon as possible. Above all, I am sincerely grateful to the more than 7 million 

customers around the world who purchased new Toyota vehicles during the past year.

 Thanks  to  everyone’s  support,  consolidated  operating  income  for  the  fiscal  year  ended 

March  31,  2010,  was  ¥147.5  billion.  I  think  that  quickly  moving  into  the  black  at  a  time  that  will 

determine car-making for the next 100 years is hugely significant to the formulation  of our next 

growth  strategy.  I  have  defined  fiscal  2011  as  the  year  when  Toyota  makes  a  fresh  start,  and  I 

intend to steer the Company toward a new growth strategy.

 One  pillar  of  this  new  growth  strategy  is  the  next-generation  eco-car.  In  May  2010,  we 

announced  a  business  partnership  with  Tesla  Motors  involving  the  development  of  an  electric 

vehicle. In the spring of 2010, during a visit to the United States, I had an opportunity to test drive 

one of Tesla Motors’ electric vehicles, an experience that I can only describe as feeling the wind 
of the future. Not only was I impressed by Tesla’s technological capabilities, but I also sensed the 
energy that will enable them to produce the vehicle efficiently to meet market demands.

 In  order  to  capitalize  on  technological  transitions  that  occur  once  every  hundred  years,  I  think 

that the can-do spirit, quick decision-making and flexibility of venture businesses are as necessary 

as the methods of big corporations like Toyota. Toyota was also born as a venture business and that 

spirit has contributed to its growth over the years. By working with Tesla, I strongly believe we can 

reawaken the creative spirit in our own employees and accept the challenges of facing a new future.

 Since its foundation, Toyota’s unchanging mission has been to contribute to society by making 

safe  and  reliable  vehicles.  This  will  continue  to  be  our  priority.  In  addition,  Toyota  has  been  a 

dynamic  company.  As  the  particular  needs  of  our  customers  evolve,  I  consider  the  response  to 

ever-changing times as growth, and I hope that Toyota and I myself will continue to grow.

photo by Kimimasa Mayama

The Road to Making Better Cars

A Fresh Start for Toyota—
Contributing to Society through the 
Production of Safe and
Reliable Vehicles

I  would  like  to  express  my  heartfelt  thanks  for  the  warm,  ongoing  support  of  our  stakeholders 

 To  this  end,  it  is  important  that  our  customers,  shareholders,  regional  communities,  dealers, 

worldwide.

suppliers,  employees  and  all  other  stakeholders  support  the  idea  of  Toyota’s  continuing  growth 

 Over  the  past  several  months,  I  have  been  involved  in  a  variety  of  meetings  to  explain  our 

as being a good thing.

ongoing  commitment  to  safety  and  customer  satisfaction.  These  included  public  hearings  in 

 The growth I want to pursue is not simply expansion to achieve a greater market share. Instead, 

the  United  States  and  explanatory  meetings  in  Japan  and  other  countries  with  the  support  of 

I  envision  a  sustainable  growth  driven  by  each  employee  and  based  on  delivering  high  quality 

related personnel from across the Company. During this time, I received constructive suggestions 

and safety at an affordable price—as demanded by our customers all over the world.

for  improvement  as  well  as  words  of  encouragement  and  support  from  many  people.  I  am  very 

 Although  the  Company  finds  itself  in  an  environment  where  conditions  are  extremely 

grateful to those who took the time to help us through this difficult time.

challenging,  the  hearts  of  all  Toyota  associates  are  united  in  an  effort  to  make  better  vehicles.  I 

 Looking back on the past year, I am reminded of when I was appointed as president in June 2009: 

hope Toyota will receive your continued support.

then  it  felt  like  we  were  setting  sail  in  stormy  economic  conditions.  It  was  an  extremely  severe 

operating environment in which we were unable to relax for even one moment all year long.

July 2010

 From our withdrawal from F1 to the shutdown of production at New United Motor Manufacturing 

Inc. (NUMMI), our former joint venture with GM, there were many hard choices to make. However, 

even in such a difficult period for Toyota, I am truly grateful to our dealers and suppliers who remained 

fully committed  to providing  as many vehicles as possible to customers,  and to our employees as 

TOYOTA ANNUAL REPORT 2010

2

Commitment to Quality

Chairman's Message

President's Message

Commitment to Quality

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

General Overview of Quality Issues

Establishment of the Special Committee for Global Quality

Today,  as  in  the  past,  Toyota  is  focused  on  the  customer.  When  problems  arise,  we  thoroughly 

In March 2010, the Special Committee for Global Quality, chaired by TMC President Akio Toyoda, 

investigate  the  cause  and  make  all  necessary  countermeasures  and  corrections.  The  idea  of 

was established. This Global Quality Committee launched initiatives to address the deterioration 

creating  better  cars  through  repeated  improvement  has  been  the  foundation  of  quality  control 

of  communications  capabilities  between  the  head  office  and  other  regions  resulting  from  rapid 

efforts  at  Toyota  since  the  Company  was  founded.  We  are  confident  that  our  quality  efforts, 

globalization.  One  of  the  goals  of  the  Global  Quality  Committee  is  to  eliminate  the  haphazard 

embodied by the Toyota Production System, are among the very best in the world. 

sharing  of  quality  information.  The  Global  Quality  Committee  aims  to  strengthen  quality 

 Toyota has grown by quickly responding to market needs. In order to ensure that Toyota’s growth 

assurance  systems  through  meticulous  quality  control  in  each  region  where  Toyota  operates. 

does  not  come  at  the  expense  of  safety,  we  will  reemphasize  an  alignment  of  our  customers’ 

To  this  end,  chief  quality  officers  (CQOs),  representatives,  and  related  personnel  in  each  region 

expectations with our quality control processes.

Excellence of hardware 

Sense of safety

Customersʼ
expectations/demands

・Few problems

・Well-produced

・High performance

・Adequate explanation to
 customers
・Understanding of
 customersʼ  feelings
・Consideration to
 customersʼ usage

Focus on sense of
safety as well as
excellence of
hardware

New Quality Assurance Systems to Realize Safety and
Security from the Customers’ Point of View

Toyota  is  redoubling  efforts  to  quickly  regain  the  trust  of  its 

customers.  Positioning  quality  from  the  customer’s  point  of 

view,  we  aim  to  ensure  a  system  that  will  raise  awareness  and 

facilitate rapid response to market information.

 In  the  past,  Toyota’s  quality  standards  focused  more  on 

technical  issues.  Now,  we  are  incorporating  an  awareness 

of  the  customer’s  perspective  as  suppliers  and  dealers  work 

together  to  alleviate  customer  concerns.  To  this  end,  we 

have  established  the  Special  Committee  for  Global  Quality  to 

develop  and  strengthen  a  more  advanced  quality  assurance 

system and promote the global and rapid reform of all business 

processes  from  the  customer’s  point  of  view.  As  a  result,  amid 

the procurement of parts from developing countries and other 

advances of globalization in the automobile industry, we aspire 

to enhance our quality and service.

gather  to  discuss  quality  issues  with  third-party  experts  and  propose  improvement  plans.  In  the 

past,  Senior  Managing  Director−level  Quality  Function  Meetings  were  held  five  times  a  year  to 

review  quality  assurance  systems  and  mechanisms.  From  this  point  forward,  we  will  conduct 

these  meetings  three  times  a  year,  with  the  Special  Committee  for  Global  Quality  meeting 

semiannually.  The  first  meeting  of  the  Special  Committee  for  Global  Quality,  held  on  March  30, 

2010, focused on 1) recalls and other safety decisions; 2) improvement of information gathering; 

3)  timely  and  accurate  disclosure;  4)  overall  product  safety;  and  5)  quality  assurance  and  human 

resource  development.  By  focusing  on  these  priority  objectives,  we  will  reinforce  improvement 

efforts in tandem with overseas operations and dealerships.

■ Special Committee for Global Quality

Committee chair: TMC President Toyoda 

Auditor

Chair: Sasaki EVP

Secretariat:
Quality Group

Domestic
Sales Group

Sales &
Marketing Group

Uchiyamada EVP, Funo EVP,
Niimi EVP, Ichimaru EVP,
Ihara SMD, Hayashi D, BR-CK

R&D Group

CS Group

PE Group

HR Group

Manufacturing
Group

Purchasing
Group

PA Group

Finance Group

Regional Quality Task Force

North America CQO

N.A. Quality Task Force

Europe CQO

Euro. Quality Task Force

China CQO
(CQO team)

AP CQO
(CQO team)

M.A.M. CQO
(CQO team)

China Quality Task Force

AP
 Quality Task Force

M.A.M.
 Quality Task Force

Japan CQO

Japan Quality Task Force

Improve planning, control progress

Confirmation and advice from outside experts

Public disclosure

TOYOTA ANNUAL REPORT 2010

3

Commitment to Quality

Chairman's Message

President's Message

Commitment to Quality

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Sp ecific Measu res to Impro ve   S a f e t y  a n d  Q u a l i ty

■ Current and Future Technical Offices

(1) Strengthened Monitoring Function: The Early Detection and Resolution of Problems

We  are  improving  the  safety  decision-making  process  and  speed  of  implementation  by 

strengthening  the  process  for  gathering  quality  information  from  our  customers  in  each 

region and rapidly and accurately analyzing the information. Furthermore, we will take the 

following measures to prevent safety issues before they occur.

 1)Strengthening the Information Gathering Function

The  inspection  of  Customer  Vehicles:  In  the  United  States,  Swift  Market  Analysis  Response 

Teams  (SMARTs)  are  committed  to  responding  to  customers  within  24  hours  of  contact  by 

the  customer.  A  SMART  dispatches  trained  technical  field  staff  to  inspect  customer  vehicles. 

In addition to evaluating customer vehicles, the SMART gathers data and parts as needed to 

ensure a thorough understanding of customer concerns in the field. 

 In  May  2010,  the  Design  Quality  Innovation  Division 

was  established  within  the  technical  divisions  to 

reflect  customer  feedback  in  vehicle  design,  improve 

the  quality  of  design  drawings  and  develop  human 

r e s o u r c e s .   A l s o ,   w e   a r e   i m p l e m e n t i n g   t h o r o u g h 

preventative measures that include gathering Japanese 

and  overseas  market  information  by  SMART  members 

as well as the inclusion of appropriate countermeasures 

●…Existing sites
●…Scheduled sites
●…Proposed sites

●14

●8

●10

●11

●9

●12

●13

●20

●15
●19

●

●18

●16

●17

●21

●7

●2

●3

●5

●6

●1

●4

●22

<North America>We have plans to establish technical offices in five locations across the United States, including in New York, which has been in operation since 
        September 2009. We also have plans to establish two technical offices in Canada.
         Locations:❶New York, ❷San Francisco, ❸Denver, ❹Florida, ❺Texas, ❻Toronto, ❼Calgary
<Europe>New technical offices are scheduled to be established in ❽England, ❾Germany, ❿France, ⓫Spain, ⓬Italy, ⓭Russia and ⓮Northern Europe.
< C h i n a>New technical offices are scheduled to be established in ⓯Beijing, ⓰Shanghai, ⓱Guangzhou, ⓲Chengdu, ⓳Tianjin and ⓴Changchun.
     In addition, we will strengthen the function of the existing  Bahrain and  Panama representative offices. We also plan to respond with direct visits to 
     distributors in each country.
< J a p a n>There are a total of 12 technical offices conducting operations across Japan.

21

22

 3)Using EDRs and Remote Communications Functions to Assist Root Cause Analysis

Onboard event data recorders* (EDRs) record driver operation and vehicle performance data 

in the development of each design.

A SMART vehicle inspection

before  and  after  an  impact  and  are  used  in  investigating  the  cause  of  an  accident.  Many 

 2)Increasing the Number of Technical Offices

vehicle models in Japan and the United States already have onboard EDRs, and by the end 

of 2010, EDRs will be included in all Toyota vehicles distributed in the United States. We are 

Consisting of several experts in the service, R&D and quality control areas, technical offices 

also working to improve the data readout function. Furthermore, the use of existing remote 

have  been  established  in  each  region  to  enhance  the  gathering  and  communication  of 

communications  functions  such  as  G-BOOK  will  help  create  a  mechanism  for  information 

technical  information  that  is  used  to  determine  the  necessity  of  recalls  and  to  improve 

overall  quality.  We  are  increasing  the  number  of  technical  offices  in  North  America  from 

one  to  seven;  we  are  also  establishing  new  technical  offices  in  other  regions,  including 

collection that is linked to quality improvements and useful for root cause analysis.
* Event data recorder (EDR): A device that records acceleration, braking and other vehicle performance conditions for analysis when an impact occurs.

seven in Europe and six in China. 

 4)Strengthening Information Analysis and Improving the Safety Decision-Making Process

We  have  created  an  Integrated  Quality  Information  System  for  the  uniform  management 

of customer complaint information from dealers and distributors, as well as warranty repair 

and technical information from a variety of sources, to strengthen our analysis capabilities. 

This  effort  targets  the  early  detection  and  resolution  of  problem  areas.  In  the  safety 

decision-making  process,  customer  representatives  from  each  region  participate  in  recall 

review  meetings  to  improve  the  mechanism  for  accurately  reflecting  customer  feedback 

and regional concerns.

TOYOTA ANNUAL REPORT 2010

4

Commitment to Quality

Chairman's Message

President's Message

Commitment to Quality

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

■ Early Detection and Early Resolution based on Reinforced Information Gathering and

Genchi Genbutsu

Customer

Dealer/Distributor

Customer Quality Engineering Div.

TMC

Each region

Authorities

w
a
fl

l

i

a
c
n
h
c
e
T

Technical info.
Warranty info.

Customer
complaint info.

Expand intake of
information such
as incidents

Reinforce investigation of
customersʼ vehicles
・Team aiming to investigate certain
 vehicles within 24 hours (SMART team)
・Technical branch office (NA: 7, Euro: 6, China: 6)
・Distribution of Event Data Recorder (EDR)
・Utilization of remote function

Integrated Quality Information System

Strengthen Analysis of Information
(Integrated IT system of variety quality info.)

Gather
info.

s
e
i
t
i
r
o
h
t
u
A
m
o
r
f

n
o
i
t
a
m
r
o
f
n

I

Enhance Speed/Contents/Quantity of Information Gathering and Analysis

(2) Strengthening Information Disclosure: Regaining Trust through Comprehensive Communication
In addition to strengthening our processes for the gathering of field performance data, we are 

also  enhancing  the  effectiveness  of  other  quality  improvement  activities.  Toyota  will  release 

the  results  of  third-party  expert  reviews  and  assessments  of  the  improvement  measures 

adopted by the Special Committee for Global Quality. Also, Toyota is working closely with its 

dealers  to  promote  safer  driving  by  providing  customers  with  comprehensive  information 

regarding safety technology, safe driving methods, and other awareness tools that contribute 

to the safe use of vehicles.

(3) Human Resource Development

In  July  2010,  we  established  five  Customer  First  Training  Centers  to  maintain  quality  and 

further  develop  our  human  resources.  These  Customer  First  Training  Centers  are  in  Japan, 

North  America,  Europe,  Southeast  Asia  and  China.  The  HR  training  programs  specialize  in 

the cultivation of quality control experts and location-specific concerns and employ people 

who have been trained for specific regional programs. The programs include Basic Training

—which focuses on the essence of the customer-first philosophy, the importance of quality 

and  quality  the  Toyota  way—and  Expert  Training,  which  cultivates  expertise  based  on 

quality case studies. The first training center was set up in Japan in May 2009 and is already 

developing additional programs to be conducted at new centers as they are established.

Main Activities Conducted at the Head Office Quality Inspection Building

This facility conducts assessments, investigations and meetings on vehicles, parts and materials 

collected from the market based on customer suggestions.

Using a process of assumption to confirm
how parts are used and operated in the field.

Parts investigation
Checking of parts; Checking against schematic

Example of analysis
Taking a part returned from the market and
installing it in a vehicle to re-create use and
analyze the cause of the problem.

Three-dimensional measurement
Using a three-dimensional measuring
instrument to produce pinpoint coordinates
for checking against an original schematic.

Confirmation by simulating field problem condition. Analysis in environment chamber.

Primary
analysis

Detailed
analysis

Environment testing chamber
Chamber capable of producing 
various temperature conditions
(from minus 40℃ to 120℃).

Hi-function shower
Testing for water leaks with showers
from various angles and also tilting
the vehicle.

4-wheel chassis dynamo-meter
Running a vehicle on quiet rollers
to analyze cabin sound levels and
isolate noise sources.

Analysis without dissection

CT scanner
Using a CT scanner to produce a 3D image of
the internal structure of  parts and materials for analysis.

Scanning Electron Microscope(SEM)
The state of the object surface is observed
clearly with high magnification.

Human
resources
development

Note: Quality Inspection Building established in 2004

Introduction to how Toyota trains
quality-assurance enployees to
confirm defects with real parts and
passes on analytical know-how.

TOYOTA ANNUAL REPORT 2010

5

 
 
 
Reforging Bonds of Trust
Special Feature

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Special Feature

Reforging Bonds of Trust
Leading the Automobile Industry in a New Age
Toyota Business Revolution

As emerging markets such as China and India gain 
traction in the global economy, shifting the focus 
of growth and other strategies from developed 
countries to developing countries is an urgent 
issue. Aware of these changes, Toyota has already 
begun to advance a global strategy, which takes 
the concepts of Customer First and 
Genchi Genbutsu 
to the next level.
 This special feature focuses on Toyota business 
i n n o v a t i o n   t h r o u g h   e x a m p l e s   o f   b u s i n e s s  
development in the two largest developing nations.

TOYOTA ANNUAL REPORT 2010
TOYOTA ANNUAL REPORT 2010

6

Reforging Bonds of Trust
Special Feature

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

The Transformation to an Evolutionary Business Model

Further Refinement of Our Customer First Principle

Maximizing Customer Satisfaction by Strengthening Bonds and
Building a Long-Term Trusting Relationship

The era of mass production and mass consumption, along with the 20th century, is behind us. Auto 
manufacturers must evolve and adapt to the demands of the 21st century. Traditionally, the automotive 
business has flowed downstream in one direction, from manufacturers (production), to dealers (sales), 
to customers (purchase). At Toyota, we believe it is important to forge bonds that strengthen the link 
between these three parties and build a long-term trusting relationship. These bonds partner the ”
hard power” of the basic vehicle functions of “go, turn and stop” with the ”soft power” of the function 
“get connected.” In China, we are building innovative relationships with customers through the forging 
of these bonds. In India, we are having success developing vehicles based on the needs of regional 
customers, rather than superimposing our global models on local markets. Providing the ultimate user 
experience  through  new  relationships  and  realizing  high-quality  services  that  maximize  customer 
satisfaction are linchpins of our business model for this new era, which seeks to redefine Customer First 
and Genchi Genbutsu for the next generation of automobile users.

Accelerating the Creation and Growth of the Toyota Brand through Total Experience

At Toyota, we believe consideration of the user’s total experience is an important factor in providing a 
service that maximizes customer satisfaction. This total experience involves strengthening bonds and 
building new relationships with customers by providing attractive sales services at three stages. The 
first stage seeks to convey the appeal of a space containing a Toyota vehicle and instill the desire to 
experience the inside of a Toyota dealership when viewed from the outside. The second stage focuses 
on the customer’s experience inside the dealership, while the third stage concentrates on the customer 
support experience provided by the aftercare service. By providing customers with this multi-staged 
total  experience,  we  can  reproduce  the  essence  of  the  Toyota  brand  and,  in  the  process,  develop 
innovative services that we believe will accelerate our growth.

Improving Dealer Operations with e-TOYOTA
The  “e”  in  our  e-TOYOTA  business  comes  from  the  word  “evolutionary.”  Accordingly,  this  business 
represents the cutting edge in terms of Toyota’s evolution, a business started in Japan that will lead 
the automobile industry into a new era, the scope of which has already been expanded overseas to 
Asia, China and North America. GAC Toyota Motor Co., Ltd. (GTMC), located in the city of Guangzhou 
in Guangdong, China, is engaged in flagship e-TOYOTA business projects.
 The  basic  strategy  underlying  our  e-TOYOTA  business,  the  spearhead  of  our  next-generation 
business  model,  is  to  provide  services  that  maximize  customer  satisfaction  when  searching  for, 
purchasing and owning a vehicle, with all stages supported by an information network system. Rather 
than just planning IT solutions and tools, we apply them across the entire business domain, including 
production, distribution, sales and aftercare, aiming to establish an optimal link to the materialization 
of supply chain management.

Taking Genchi Genbutsu to the Next Level

From Design to Production, 100% Local Procurement:
The Development of Vehicles Based on Regional Specifications
From  now  on,  the  starting  point  for  vehicle  production  will  be  the  idea  that  the  road  makes 
the  vehicle.  Consumer  needs  differ  by  road  maintenance  conditions  and  fuel  prices.  To  achieve 
growth  in  fast-growing,  ever-changing  developing  nations,  it  is  particularly  important  to  make 
vehicles that take into consideration regional characteristics including consumer needs and road 
maintenance  conditions.  To  this  end,  rather  than  the  superimposition  of  a  global  model,  the 
commercialization of the Etios, a compact car for the Indian market, represents a breakthrough in 
terms of construction methods that incorporated locally procured materials and local production 
technologies  from  the  design  stage.  Aiming  to  create  high-quality  vehicles  at  affordable  prices, 
we  promoted  localization,  from  the  meticulous  procurement  of  parts  through  the  entire 
manufacturing process, as well as perfecting the optimal design for local conditions. We will use 
this experience and expertise to develop other emerging markets in countries around the world.

■ Transformation of Business Structure

Traditional Business Structure

Production

Sales/Service

Manufacturer

Dealership

Customer

The car is a product.

New Business Structure

Customer

Total Life Service

Total Life Service

Telematics

Collaboration

Dealership

Manufacturer

The car is an item to provide a lifestyle.

TOYOTA ANNUAL REPORT 2010
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State-of-the-Art Developments for the Immense China Market

Toward the Realization of Innovative Customer Relationships

In 2004, GAC Toyota Motor Co., Ltd. (GTMC), was created as a factory that was the culmination of innovative 
technology and the latest equipment for that time. The factory was innovative in terms of equipment as 
well as the various elements that comprised its overall business approach, such as Just-In-Time, Jidoka, 
standardization, process management and other Toyota fundamentals. Kaizen (improvements) were 
implemented across the entire business domain by visualizing all vehicle-related operations in the areas of 
manufacturing, distribution, sales and aftercare service, affecting GTMC as well as dealerships.
 These activities have been put into practice as a result of the business revolution that united Toyota’s
cutting-edge  IT  technology,  knowledge  gained  through  dealer  operation  improvements  and 
cumulative human resource experience.

Standardizing Service Quality

Using e-CRB to Strengthen our Connection with Customers
e-CRB (evolutionary customer relationship building) is a suite of IT systems centered on a cutting-edge 
customer management system that has significantly contributed to the standardization of service in the 
massive Chinese market.
 In 2009, the GTMC flagship dealer sold 4,300 new vehicles with the assistance of e-CRB in negotiations 
and the strengthening of customer relations. Supporting the ongoing approach of potential customers 
as well as regular contact with existing customers, the e-CRB assists with orders by standardizing and 
partitioning  the  various  processes  involved  in  sales  and  service  activities  and  provides  integrated 
management through IT. e-Dealers use e-CRB to share customer information with GTMC, which has 
been introduced at all GTMC dealer facilities.

■ CS Cycle of e-CRB

Buy TOYOTA

Satisfactory Purchase
Experience

Sophisticated
Service-in
Experience

TCV
3D Sales Support System

*2

Friendly & Reliable
Delivery Experience

Customer experience after purchase is categorized into five 

experiences:  “Purchase  Experience”  “Delivery  Experience,” 

“Owner  Experience,”  “Contact  Experience,”  and  “Service-in 

Experience.” In each experience, e-CRB provides customers 

with exclusive and sophisticated experience.

Express
Maintenance
Fast Inspection
Service

*5
SMB
Appointment/Work
Management System

*1
e-CRB

*3
SPM
Sales Process
Management
System

Owner Logs
Exclusive
Homepage
for Owners

*4
i-CROP
Intelligent CR
Management
System

Telematics
Safety & Security,
Remote Diagnostics
Service

Favorable Contact
Experience

Exclusive Owner
Experience

*1  e-CRB(evolutionary Customer Relationship Building)
*2  TCV(Toyota Car Viewer)
*3  SPM(Sales Process Management)
*4  i-CROP(Intelligent Customer Relationship Optimization Program)
*5  SMB(Service Management Board)
*6  SLIM(Sales Logistics Integrated Management)
*7  TOSS(Total Order Support System)

A Favorable Contact Experience with i-CROP*4
i-CROP,  the  core  of  the  e-CRB  system,  provides  integrated  customer  relationship  management 
and automatically creates customer approach plans for dealers involving periodic inspections and 
services,  enabling  timely  follow-ups  in  conjunction  with  call  centers,  the  Toyota  Car  Viewer  (TCV) 
3D negotiation support system and the Service Management Board (SMB) appointment and work 
management system. i-CROP uses customer information to coordinate after-sales customer support, 
aftercare  service and vehicle  replacement  support,  and provide  a  sophisticated  dealer  experience 
with a service that thoroughly meets the needs of each customer.

Telematics Service for the Realization of Excellence in Customer Service
As  part  of  our  efforts  to  provide  a  satisfying  ownership  experience  in  China,  we  developed  the 
interactive information service G-BOOK, which makes use of an on-board telematics terminal. This 
system, which connects to e-CRB via a wireless network, is able to determine specific customer vehicle 
information, such as the timing of necessary maintenance. The service regularly gathers information 
regarding the status of vehicle operation and is able to determine vehicle speed and location, which 
enables it to understand what kind of region the purchased vehicle is being used in. G-BOOK is installed 
in  high-end  Camry  and  Crown  vehicles,  and  almost  all  Lexus  vehicles  (excluding  certain  low-end 
models), and has been increasingly well received as a premium service. From 2010, we are expanding 
the application of G-BOOK to include low-end Camry vehicles to increase the penetration ratio.

Extending the Kanban System to the Customer with the SLIM*6 Management Board
The most advanced and specialized component of the IT system used by GTMC is the Sales Logistics 
Integrated Management (SLIM) system, a giant, multi-display management board that displays the real-
time status of production, inventory, distribution and sales at a single 
glance. This system extends Toyota’s Kanban system by alerting users 
to excess or insufficient inventory conditions, changing production 
and distribution schedules, and allocating inventory to dealers as 
necessary. During the global financial crisis of autumn 2008, the SLIM 
management board showed high inventory levels, but emergency 
measures were executed with the aid of real-time information that 
enabled factory production to proceed without interruption.

SLIM Management Board

Responding to Chinese Customers’ Demand for Shorter Delivery Times with TOSS*7
The Total Order Support System (TOSS) makes further use of SLIM functionality to optimize the receipt 
and placement of orders at dealerships. TOSS regulates long-term inventory based on a cautionary notice 
regarding the difference between the number of ideal orders based on dealer sales performance and 
other factors, and the actual number of orders. In China, customers select the vehicles they want from 
available dealer inventories, which they then purchase and drive home as-is. Lost sales opportunities 
are a direct result of running out of top-selling vehicle inventory. TOSS facilitates high dealer inventory 
rotation while responding to Chinese customers’ demands for shorter delivery times.

TOYOTA ANNUAL REPORT 2010

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Special Feature

■ Overall System Outline of e-TOYOTA Business

CUSTOMER

DEALERSHIP

DISTRIBUTOR

G-BOOK

Owner
Homepage

 SMS

Call

Direct
Mail

Showroom

TCV
3D Sales Support System

New Car Yard

IMS
Inventory Management System

*8

SLIM
Management Board

Call Center

i-CMS
Call
Management
System

i-CROP
Integrated CR
Optimization
Program

Service Stall

SMB
Service Management Board

Back Office

SPM
Sales Process
Management System

TOSS
Total Order
Support System

SLIM
Server

TOSS

*8 IMS(Inventory Management System)

i-CROP

i-SMS

SMB

Efforts toward the Establishment of Quality Service

Changing Awareness through Human Resource Training
In addition to the SLIM and e-CRB IT systems, GTMC’s true leadership lies in its efforts to transform the 
way working people think. These efforts focus on two areas, the first of which is the standardization 
of  business  operations.  The  process  management and  standardization  that  have  been  thoroughly 
implemented in our factory operations were also introduced in our on-site sales and aftercare services. 
e-CRB supports and displays the optimal movement of each employee.
 The other area of leadership involves human resource training. The smooth operation of excellent IT 
systems and customer visits to dealers, car sales and aftercare support are all activities conducted by 
people. Regardless of how superior the SLIM and e-CRB systems may be, if users neglect to register data 
into these systems, they will not work effectively. For this reason, the improvement of personnel skills 
is an important issue with regard to the operation of this mechanism. GTMC focuses efforts on human 
resource training for the stable operation of e-CRB, with particular emphasis on strengthening the 
structure for educating dealers with daily training and guidance efforts.
 In China, employees are extremely enthusiastic in their efforts to acquire advanced technologies 
and expertise. As a company created from the ground up and employing many young people with no 
previous training, GTMC has benefited from these improvements and is learning new operational skills.

The e-CRB System
Improves Customer
Service and Employee 
Satisfaction

We introduced the e-CRB system in August 2005. 
As  a  result,  the  daily  recording  of  sales,  CR  and 
service  staff  activities  has  become  a  significant 
asset  to  our  organization.  Of  course,  this  is  also 
directly linked to our staff’s effectiveness and sense 
of achievement. In this way, we believe the e-CRB 
system contributes both to customer satisfaction 
(CS) and employee satisfaction (ES). 

e-Dealer
Guangzhou Denker Lexus

Ivan Yu, President

Guangzhou Denker Lexus and e-CRB
Guangzhou Denker Lexus is a Lexus dealership in Guangzhou, China, that opened in 
February  2005.  In  August  of  the  same  year,  we  launched  the  e-CRB  system  with  the 
goal  of  improving  customer  satisfaction.  Using  i-CROP,  we  were  able  to  consolidate 
the management of all service appointment information in one place  as opposed  to 
the  former  method,  which  was  spread  out  across  individual  employee  memos  and 
computers.  Furthermore,  we  are  also  able  to  share  information  regarding  service 
appointments and work in progress via the SMB system. We established a specialized 
customer  support  division  that  uses  e-CRB  to  develop 
regular customer follow-up activities. As a result, we are 
able to approach customers in a timely manner and have 
improved the retention ratio from 50% to 90%. Also, the 
introduction of System Trolleys in an attempt to improve 
operating efficiency during maintenance resulted in the 
reduction of time required for maintenance activities from 
one hour to 26 minutes. We have expanded the scope of 
the effective use of IT in sales activities such as potential 
customer follow-ups in an effort to continue providing 
customers with a high level of service every time we are 
in contact with them.

System Trolley

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Meticulous Adherence to Customer Perspective and Genchi Genbutsu

Toyota  began  introducing  compact  strategic  vehicles  into  the  Indian  market  in  2006,  which  were 
developed specifically for India rather than adapting existing global models for the Indian market. 
Based on the concept of providing an affordably priced vehicle that meets the demands of the Indian 
market, Toyota made painstaking efforts to understand local needs from the customers’ perspective 
and provide optimal products at an appropriate price in an attempt to increase demand.
 While thoroughly pursuing Toyota’s high QDR global standards regarding the strength and reliability 
of the basic performance aspects of “go, turn and stop,” we traveled around India, listening carefully to 
customer concerns with respect to sound and ride comfort, ease of operation and other performance-
related  areas,  as  well  as  the  practicality  of  vehicle  functions  and  equipment,  in  an  effort  to  fully 
understand customer needs.
 At the same time, at the development stage, we made an effort to put our Genchi Genbutsu 
(on-site, hands-on experience) principles into practice by placing a priority on examining materials 
that can be procured locally and adopting structures 
and  construction  methods  that  are  compatible  with 
local production technology. The application of Genchi 
Genbutsu  is  not  limited  to  India;  this  is  how  Toyota 
establishes  solid  positions  in  countries  throughout 
the world. Etios is a newly developed compact vehicle 
in  line  with  Toyota’s  global  strategy.  The  knowledge 
gained through the application of Genchi Genbutsu in 
India will be utilized by Toyota in other projects around 
the world.

Etios (Hatchback)

Reforging Bonds of Trust
Special Feature

Developing Products from the Customer’s Perspective 
in India’s High-Growth Market

Development of New Compact Car Etios

In recent years, the compact car market has been expanding rapidly, primarily in developing nations. 
This trend is also true in India, as customer demands for affordably priced, convenient vehicles are 
increasing by the day. Amid the rapid economic development of the past several years, India’s middle 
class has grown significantly, from 8% of households earning between 200 thousand and 1 million 
rupees in fiscal 2005 to 13% of households earning the same amount in fiscal 2009. One consequence 
of this trend was the sale of 2.27 million new vehicles in India in 2009, a 14% increase compared with 
the previous year. To achieve growth in the fast-growing Indian market, Toyota engineers personally 
conducted market research to review function and performance from a local perspective. The new 
compact car Etios is the result of these efforts.

Toyota’s Position in the Indian Market

In the Indian market in the second half of 2008, automotive manufacturers launched new models 
in  the  B-segment  (subcompact),  increasing  the  percentage  of  this  segment  in  the  passenger 
vehicle market. As a class of vehicles positioned to attract new customers, B-segment or smaller 
vehicles are expected to continue to play an important role in the market.
 Toyota has established an image as a top-name brand in India because of our achievement of 
advanced levels of quality, durability and reliability (QDR) with models such as the Corolla, Camry, 
Innova,  Fortuner  and  Land  Cruiser.  However,  until  now,  Toyota  did  not  offer  entry-level  vehicles 
for  Indian  customers.  This  was  what  led  to  Toyota’s  development  of  a  compact  vehicle  that 
sought to provide high QDR standards at an affordable price.

■ Forecast of Vehicle Market in India

■ Sales Forecast of Toyota Vehicles

(Thousands of units)

(Thousands of units)

4,000

3,000

2,000

1,000

0

FY

1,989

1,900

236
253

254
265

2,150

295
300

3,000
3,000

2,500

355
350

376376

413413

3,500

630630

590590

570570

550550

1,150
1,150

2008

2009

2010

2011

2012

2015

400

300

200

100

0

FY

(10%)

(5.7%)

(2.6%)

2008

2009

2010

2011

2012

2015

Commercial vehicles

Others

B-segment sedans

B-segment hatchbacks

A-segment

Etios/Etios Liva

Foriuner

Innova

Others

Corolla

(Data compiled by TMC)

Note: Figures in parentheses indicate market share.

(Data compiled by TMC)

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Etios Development

High QDR Features at an Affordable Price
High  QDR  features  at  an  affordable  price  are  indispensable  in  India.  Toyota  began  developing 
its  first  B-segment  car  for  the  Indian  market  by  placing  the  highest  priority  on  developing  an 
affordably priced vehicle that is within reach of middle-class (family users) while providing value 
that is a step above the average and focusing on three selling points: “Highest Quality in its Class” 
with  the  inheritance  of  Toyota  QDR,  “Comfortable  and  Enjoyable  Space  for  All”  with  superior 
seating comfort and storage and “Refined Style” that is unique to the market.

Global Safety Standards
Toyota  conducted  thorough  safety  research  with  regard  to  the  Indian  Etios.  Customers  in 
India  often  use  vehicles  to  transport  family  members  to  and  from  different  locations  and  on 
trips.  Therefore,  a  sense  of  security  when  transporting  precious  family  members  is  an  essential 
requirement.  Toyota  pursued  safety  performance  from  both  active  and  passive  perspectives, 
focusing on safety requirements that surpass those of the competition.

Local Climate Countermeasures
In  addition,  when  creating  measures  to  counter  the  rusting  and  flooding  that  are  possible  in 
India’s diverse climate, we began by determining the areas on the body where rusting most easily 
occurs. To this end, body engineers traveled all over India, from coastal to inland regions, to verify 
areas prone to rusting and the severity of its occurrence. Based on this information, we are one of 
the few companies to adopt a rust-resistant sheet for sensitive areas. In consideration of the road 
flooding  that  frequently  occurs  during  the  rainy  season  in  India,  parts  easily  damaged  by  water, 
such as electrical components, sensors and shock absorbers, were designed to alleviate moisture-
related problems and ensure high reliability.

 By selecting functions and equipment deemed necessary from the customers’ perspective, the 
Etios  truly  embodies  the  idea  of  a  high-quality  vehicle  at  an  affordable  price  based  on  Toyota’s 
high standards of quality, durability and reliability.

Recognizing the Need to
Achieve High QDR
at an Affordable Price

Yoshinori Noritake

Toyota Passenger Vehicle 
Development Center 2
Chief Engineer

“In 2006, I visited India to determine the price range 
that was affordable to customers there and find out 
exactly what customers were looking for in terms of 
performance, functions and equipment. During my 
visit, I encountered severe weather, narrow roads, 
chronic traffic congestion and rough road surfaces, 
and observed that parking spaces were extremely 
limited. Experiencing this environment first hand, 
I  understood  the  importance  of  B-segment  cars 
to  this  market  and  was  able  to  gain  first-hand 
knowledge of the basic performance most suited 
to this environment.
 After  our  visit,  we  interviewed  and  surveyed  a 
total of 700 customers in the summer of 2006 to 
clearly identify and further understand what is important to customers when purchasing a 
B-segment car. We found that cost, fuel efficiency, space and style are all major concerns. 
We also discovered that Indians expect vehicles to break down and that they are prepared 
to fix them if they do.
 By  creating  a  vehicle  that  thoroughly  incorporated  these  findings  and  provided 
performance and equipment at a price consistent with the customers’ perspective, we felt 
confident that demand from Indian customers would be high. We also recognized that, 
by incorporating Toyota’s strong QDR qualities to introduce a “failure-proof car” into the 
market, we would also be able to reduce running costs and pleasantly surprise customers 
who have come to expect breakdowns as a fact of life. It was in this spirit that the Etios 
was created as an affordably priced vehicle that is a class above the competition.
 The name Etios is based on the Greek word “ethos,” which means spirit, character and 
ideals.  When  we  conducted  local  preference 
surveys to determine which name resonated 
most strongly with the people of India, Etios 
stood out as the overwhelming choice.
 The  Etios  was  developed  and  designed 
from  the  perspective  of  customers  in  India 
and is produced in India. By injecting Toyota 
QDR into every detail of the vehicle, we were 
able  to  create  a  high-quality  vehicle  at  an 
affordable price offering the essential functions, 
performance  and  equipment  demanded  by 
customers in India.”

Etios (Sedan)

TOYOTA ANNUAL REPORT 2010

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■ Consolidated Performance (U.S. GAAP)

■ Consolidated Vehicle Production and Sales

Yen in millions

U.S. dollars* in millions

% change

Thousands of units

% change

2008

2009

2010

2010

2010 vs. 2009

2008

2009

2010

2010 vs. 2009

For the Year:

Net Revenues

............................................

¥26,289,240

  ¥20,529,570 

¥18,950,973

$203,687

Operating Income (Loss)

......................

2,270,375

(461,011)

Net Income (Loss)

.....................................

1,717,879

(436,937)

ROE

..................................................................

14.5%

- 4.0%  

147,516

209,456

2.1%

1,586

2,251

̶

At Year-End:

Total Assets

.................................................

¥32,458,320

¥29,062,037

¥30,349,287

Shareholders’ Equity

..............................

11,869,527

10,061,207

10,359,723

$326,196

111,347

-7.7

̶

̶

̶

+4.4

+3.0

2008

¥540.65

140.00

3,768.97

Per Share Data:

Net Income (Loss) (Basic)

......................

Annual Cash Dividends

.......................

Shareholders' Equity

..............................

Stock Information (March 31):

Stock Price ....................................................
Market Capitalization
(Yen in millions, U.S. dollars in millions)

.....

Yen

2009

U.S. dollars* 

% change

2010

2010

2010 vs. 2009

¥ (139.13)

100.00  

¥ 66.79  

45.00  

3,208.41  

3,303.49  

$0.72  

0.48  

35.51  

̶

-55.0

+3.0

+20.0

+20.0

¥4,970

¥3,120

¥3,745

$40.25

¥17,136,548

¥10,757,752

¥12,912,751

$138,787

* U.S. dollar amounts have been translated at the rate of ¥93.04=US$1, the approximate current exchange rate at March 31, 2010.

■ Net Revenues by Regions

Vehicle Production by Region:

Japan 

.................................................................................................

Overseas Total 

................................................................................

 North America 

...........................................................................

 Europe 

..........................................................................................

 Asia 

................................................................................................

 Central and South America 

...................................................

 Oceania 

........................................................................................

 Africa 

.............................................................................................

5,160

3,387

1,268

711

961

150

149

148

4,255

2,796

919

482

947

151

130

167

Consolidated Total 

.......................................................................

8,547

7,051

Vehicle Sales by Region:

Japan 

.................................................................................................

Overseas Total 

................................................................................

 North America 

...........................................................................

 Europe 

..........................................................................................

 Asia 

................................................................................................

 Central and South America 

...................................................

 Oceania 

........................................................................................

 Africa 

.............................................................................................

 Middle East 

.................................................................................

 Other 

............................................................................................

2,188

6,725

2,958

1,284

956

320

289

314

597

7

1,945

5,622

2,212

1,062

905

279

261

289

606

8

3,956

2,853

1,042

433

1,021

146

106

105

6,809

2,163

5,074

2,098

858

979

231

251

184

466

7

Consolidated Total  .......................................................................

8,913

7,567

7,237

-7.0

+2.0

+13.4

-10.2

+7.8

-3.2

-18.7

-37.3

-3.4

+11.2

-9.7

-5.2

-19.2

+8.3

-17.2

-3.9

-36.2

-23.1

-19.3

-4.4

(¥ Billion)

16,000

12,000

8,000

4,000

0

Japan

North America

Europe

Asia

Other Regions

■ Principal Market Data: Automotive Market (Sales)

Japan

United States 

Europe

Asia

China

(Thousands of units)
20,000

15,000

10,000

5,000

0

FY

ʼ06 ʼ07 ʼ08 ʼ09 ʼ10

ʼ06 ʼ07 ʼ08 ʼ09 ʼ10

ʼ06 ʼ07 ʼ08 ʼ09 ʼ10

ʼ06 ʼ07 ʼ08 ʼ09 ʼ10

ʼ06 ʼ07 ʼ08 ʼ09 ʼ10

Note: Fiscal years ended March 31

TOYOTA ANNUAL REPORT 2010
TOYOTA ANNUAL REPORT 2010

ʼ05

ʼ06

ʼ07

ʼ08

ʼ09

CY
Source: Toyota Motor Corporation 
    Note: Market definitions  Europe: Germany, France, the United Kingdom, Italy, Spain, the Netherlands, Belgium, Portugal, Denmark, Greece, Ireland, Sweden, Austria, Finland, Switzerland, Norway, Poland, 
    Hungary, and the Czech Republic
             Asia: Indonesia, Thailand, the Philippines, Malaysia, Singapore, Vietnam, Taiwan, South Korea and Brunei Darussalam
                                Japan: minivehicles included

ʼ09

ʼ09

ʼ09

ʼ08

ʼ07

ʼ06

ʼ05

ʼ08

ʼ07

ʼ06

ʼ05

ʼ08

ʼ07

ʼ06

ʼ05

ʼ08

ʼ07

ʼ06

ʼ05

ʼ09

12

Automotive Operations
 (Market Environment and Overview)

Business Overview

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Automotive Operations

Financial Services Operations

Other Business Operations

Motorsports Activities

■ Net Revenues 

(¥ Billion)
25,000

20,000

15,000

10,000

5,000

0

FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

Note: Fiscal years ended March 31

■ Operating Income

(¥ Billion)

2,200

2,000

1,800

1,600

400

200
0

-200

-400
FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

 Net  revenues  in  Japan  declined  7.9%,  or  ¥966.4  billion,  to  ¥11.2  trillion,  while  cost-reduction 

efforts  and  lower  fixed  costs  resulted  in  an  operating  loss  of  ¥225.2  billion,  a  ¥12.3  billion 

improvement over the ¥237.5 billion operating loss in the previous fiscal year.

North America
Although  impacted  by  the  recall,  the  market  recovery  trend  and  improved  earnings  in  the 

Financial Services Operations led to significant improvements in the North American Automotive 

Operations.  Consolidated  vehicle  sales  declined  5.2%,  or  114  thousand  units,  to  2.10  million 

units.  Our  U.S.  market  share  was  17%,  with  Lexus  sales  of  approximately  25  thousand  units. 

Consolidated production increased 13.4%, to 1.04 million units.

 Net revenues in North America decreased 8.9%, or ¥552.4 billion, to ¥5.7 trillion. Operating income was 

¥85.4 billion, ¥475.6 billion higher than the previous year, reflecting our efforts to reduce fixed costs and 

Toyota  continued  its  efforts  to  manufacture  vehicles  that  meet  the  needs  of  countries  and 

achieve cost reduction, a decrease in allowance for credit and residual value losses in our finance services 

regions and strengthen its initiatives regarding environmentally friendly models. While the 

subsidiaries and in gains on interest rate swaps and certain other instruments stated at fair value.

severe operating environment reduced revenue in each region in fiscal 2010, thorough efforts to 

improve earnings resulted in improved operating income in all regions.

M a r k e t   E n v i r o n m e n t   a n d   P e r f o r m a n c e   S u m m a r y

During  the  year,  Automotive  Operations  in  China,  India  and  other  emerging  markets  continued 

to  expand,  and  stimulus  measures  supported  demand  in  developed  countries.  Nevertheless, 

overall  market  conditions  remained  difficult,  owing  to  a  demand  shift  toward  compact,  more 

affordably priced vehicles. 

 Amid these conditions, Toyota’s consolidated vehicle sales declined 330 thousand units, or 4.4%, to 

7.24 million units. Consolidated vehicle production also decreased 242 thousand units, or 3.4%, to 6.81 

million units. In addition to lower vehicle production and sales, performance was also impacted by currency 

exchange fluctuations, resulting in a 7.4% decrease in net revenues to ¥17.2 trillion. In terms of operating 

income,  cost-reduction  efforts  and  decreased  fixed  costs  resulted  in  an  operating  loss  of  ¥86.3 

billion, a ¥308.5 billion improvement over the ¥394.8 billion operating loss in the previous fiscal year.

 Performance by geographic segments was as follows.

Europe
Consolidated  vehicle  sales  in  Europe  during  the  period  under  review  declined  19.2%,  or 

204 thousand units, to 858 thousand units.

 Toyota’s European market share (25 countries) was 5.7%. Lexus sales totaled approximately 

26 thousand units.

 Consolidated production declined 10.2%, to 433 thousand units.

 Net  revenues  decreased  28.7%,  or  ¥866.1  billion,  to  ¥2.1  trillion.  In  terms  of  operating  income, 

efforts  to  reduce  fixed  costs  and  achieve  cost  reduction  resulted  in  an  operating  loss  of 

¥33.0 billion, a ¥110.3 billion improvement over the ¥143.3 billion operating loss in the previous fiscal year.

Asia

Led by robust sales in Taiwan and Thailand, consolidated vehicle sales in Asia grew 8.2%, or 

74 thousand units, to 979 thousand units. Consolidated production increased 7.8%, to 1.02 million units.

 Although net revenues declined 2.4%, or ¥64.0 billion, to ¥2.7 trillion, operating income increased 

15.6%, or ¥27.5 billion, to ¥203.6 billion as a result of increases in production and sales. Furthermore, 

unit sales* in China, where growth is expected to continue, grew 21.2%, to 716 thousand units in 2009.
* Unit sales figures for China include domestically produced units as well as units imported from Japan.

Japan
Fiscal 2010 consolidated domestic sales increased 11.2%, or 218 thousand units, to 2.16 million units as 

a result of the aggressive introduction of new products and the sales efforts of domestic dealers. Toyota 

and Lexus market shares excluding minivehicles were 48.2% and 44.3% including minivehicles, both 

of which represent the highest market share yet achieved by Toyota. Furthermore, Lexus sales totaled 

Central and South America, Oceania, Africa, the Middle East, etc.
Toyota’s  consolidated  vehicle  sales  in  all  these  regions  were  sluggish  in  fiscal  2010,  declining 

21.1%,  or  304  thousand  units,  to  1.14  million  units  in  total.  Consolidated  production  in  Central 

and South America, Oceania and Africa decreased 20.3%, or 91 thousand units, to 357 thousand units.

 As  a  result,  net  revenues  declined  11.1%,  or  ¥209.1  billion,  to  ¥1.7  trillion,  while  net  income 

approximately 37 thousand units. Consolidated vehicle production declined 7.0%, to 3.96 million units.

increased 31.8%, or ¥27.9 billion, to ¥115.5 billion.

TOYOTA ANNUAL REPORT 2010

13

Automotive Operations
 (Market Environment and Overview)

Business Overview

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Automotive Operations

Financial Services Operations

Other Business Operations

Motorsports Activities

Future Growth Strategy in Consideration of Issues 
during the Past Year

Restoring Our Profit Base: Production Restructuring Plan

While  proactively  investing  in  growth  areas,  we  will  strive  to  realize  a  muscular  profit 

structure  that  is  relatively  impervious  to  changes  in  the  business  environment.  While 

In  consideration  of  the  various  issues  faced  during  the  past  year,  Toyota’s  growth 

increasing  local  production  in  emerging  markets  such  as  China  and  India,  in  developed 

strategy  for  the  continued  realization  of Genchi Genbutsu  and  high  quality  at 

countries with mature markets, including Japan, North America and Europe, we will review 

affordable  prices  will  center  on  a  thorough  customer-first  perspective.  Specifically, 

production  models  in  response  to  changes  in  the  market  structure  and  create  a  flexible 

we  will  review  our  product  lineups  to  match  customer  needs  in  each  region  and 

and efficient production system that is resistant to exchange rate fluctuations to realize an 

create  a  production  system  that  responds  to  changes  in  market  structure  while 

optimal global supply system with clearly positioned strategies in each region.

optimally allocating resources in areas where we want to advance. 

Accelerating Growth: Support for Developing Nations and
Next-Generation Eco-Cars

To  accelerate  growth,  we  are  placing  a  priority  on  business  in  developing  nations  and  on 

next-generation eco-cars.

 First,  with  regard  to  developing  nations,  we  will  promote  the  expansion  of  product 

lineups  primarily  in  China  and  India,  as  well  as  the  development  of  a  production  system. 

In  fast-growing  China,  a  new  plant  was  built  in  Changchun  to  further  expand  production 

capacity  in  response  to  local  demand,  with  operation  scheduled  to  commence  in  the  first 

half  of  2012.  To  expand  Toyota’s  product  lineup,  we  have  begun  local  production  of  the 

Camry hybrid, following the Prius. Furthermore, in the Indian market, the newly developed 

Etios compact car, designed to thoroughly meet the needs of local drivers, is scheduled to 

go on sale at the end of this year.

 Second, with regard to our priority focus on next-generation eco-cars, we plan on raising 

the level of hybrid technology and expanding models. As for plug-in hybrid vehicles (PHVs), 

we have begun aggressive efforts toward a 2012 sales launch. In terms of electric vehicles 

(EVs),  in  May  we  announced  a  business  partnership  with  Silicon  Valley  EV  venture  Tesla 

Motors with the aim of strengthening our next-generation eco-car development structure. 

Region

Strategic Positioning

North
America

An important base in
terms of volume and
profitability

Production System Reviews
P r o m o t e   s e l f - r e l i a n c e   f r o m   d e v e l o p m e n t   t o   p r e - p r o d u c t i o n   t o 
production in an attempt to revamp the production structure, taking into 
consideration local demand trends and the future of hybrid and compact 
vehicles.

Europe

A market for further
improved technology

Engage  in  the  building  of  appealing  vehicles  and  consider  production 
structure while monitoring product trends.

Japan

A base for developing
models, providing
assistance to our
overseas operations
and for building
vehicles for export

Taking  external  environment  into  account,  broadly  review  our  current 
production structure.
・Thorough review of domestic production model
  Conduct  mass  production  of  export  vehicles  in  regions  where  demand 
 exists,  and  produce  models  focusing  on  new  technologies,  new 
 concepts and new manufacturing methods.
・C r e a t e   a   f l e x i b l e   a n d   e f f i c i e n t   p r o d u c t i o n   s t r u c t u r e   t h a t   c a n 
 respond to changes in demand 
 C r e a t e   a   p r o d u c t i o n   s t r u c t u r e   c e n t e r e d   o n   t h e   s a m e   t y p e s   o f 
 platform, including the introduction of mixed production lines.
・“Stop and Consolidate” domestic production facilities
 Maintain  current  production  levels  by  evening  out  plant  and  line 
 utilization rates to increase efficiency.

TOYOTA ANNUAL REPORT 2010

14

Financial Services Operations
Business Overview

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Automotive Operations
Automotive Operations

Financial Services Operations

Other Business Operations

Motorsports Activities

■ Net Revenues 

(¥ Billion)

1,500

1,000

500

0

FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

■ Operating Income

(¥ Billion)

250

200

150

100

50
0

-50

-100
FY

 Our financial services operations are primarily handled by Toyota Financial Services Corporation (TFS), 

which  has  overall  control  of  financial  services  subsidiaries  worldwide.  TFS  provides  financial 

services  primarily  for  vehicle  purchases  and  leases  to  approximately  8.1  million  customers  in  33 

countries and regions worldwide.

 Operating activities during the period under review included enhancing our relationships with 

distributors  by  providing  financial  products  and  services  that  met  various  national  and  regional 

customer characteristics among regional strategies. New lending share remained high.

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

 In  Japan,  in  addition  to  automotive  financing,  TFS  broadens  customer  relationships  through 

Note: Fiscal years ended March 31

the provision of credit cards, home loans and other sound financial services designed to meet the 

Toyota  provides  automotive  financing  and  other  financial  services  designed  to  meet 

customer  needs  and  respond  to  regional  characteristics  that  contribute  to  the  sales 

promotion  of  Group  products.  Despite  a  decline  in  revenues  reflecting  the  challenging 

operating environment, a thorough response to various risks and the expansion of lending 

margins resulted in increased income.

■ Financial Services Operations Organization

■ Overview of Toyotaʼs Financial Services Operations

Toyota Motor

Corporation

Toyota

Financial Services

Corporation

Total assets

¥13.3 trillion

Net revenues

¥1.2 trillion

Operating income

¥247.0 billion

Operating areas

33 countries and
regions worldwide

No. of employees

approx. 8,000

(As of March 31, 2010)

Overseas

Sales Finance

Companies

Toyota Finance

Corporation

Toyota
Asset Management
Co., Ltd.

M a r k e t   E n v i r o n m e n t   a n d   P e r f o r m a n c e   S u m m a r y

In  fiscal  2010,  our  financial  services  operations  generated  operating  income  of  ¥246.9  billion. 

This  was  primarily  due  to  expanded  margins  resulting  from  a  decrease  in  allowance  for  credit 

and residual value losses caused by the business recovery in the second half and continued low 

interest rates as a result of liquidity provided by the governments of various countries.

intimate needs of our customers.

 Overseas, in an attempt to develop business in emerging markets TFS increased its number of 

sales  bases  in  China  from  27  cities  at  the  beginning  of  the  year  to  66  cities,  progressing  inland 

from coastal cities to the interior of the country. 

 In  such  major  markets  as  Europe  and  the  United  States,  TFS  aims  for  further  income  growth 

amid  severe  business  conditions  by  working  to  secure  margins  and  achieve  thorough  low-cost 

operations with consideration for vehicle sales support and the balancing of business risks.

 To  respond  to  dramatic  changes  in  the  business  environment,  TFS  will  actively  strengthen 

its  internal  controls  and  business  infrastructure,  focusing  on  the  IT  platform,  human  resource 

development  in  management  and  other  enhancements  to  the  business  platform  to  further 

develop groupwide compliance and risk management structures.

■ Financial Services Operations Organization

■ Overview of Toyotaʼs Financial Services Operations

Toyota Motor
Corporation

Toyota
Financial Services
Corporation

Total assets

¥13.3 trillion

Net revenues

¥1.2 trillion

Operating income

¥247.0 billion

Operating areas

33 countries and
regions worldwide

No. of employees

approx. 8,000

(As of March 31, 2010)

Overseas
Sales Finance
Companies

Toyota Finance
Corporation

Toyota
Asset Management
Co., Ltd.

TOYOTA ANNUAL REPORT 2010
TOYOTA ANNUAL REPORT 2010

15

 
 
Other Business Operations
Business Overview

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Automotive Operations
Automotive Operations

Financial Services Operations

Other Business Operations

Motorsports Activities

■ Net Revenues 

(¥ Billion)

■ Operating Income

(¥ Billion)

1,400

1,300

1,200

1,100

1,000

0

FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

Note: Fiscal years ended March 31

40

30

20

10

0

-10
FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

Toyota  uses  technologies  and  expertise  gained  from  automotive  operations  to  operate  a 

variety of businesses that help people lead more fulfilling and enjoyable lives. Although the 

number of homes sold in the core housing business continued to improve, overall sales in this 

segment were lower than last year, resulting in decreased revenues and income in fiscal 2010.

M a r k e t   E n v i r o n m e n t   a n d   P e r f o r m a n c e   S u m m a r y

In  fiscal  2010,  net  revenues  of  other  business  operations  declined  ¥237.3  billion,  or  20.0%,  to 
¥947.6 billion and operating income decreased ¥18.8 billion, to a loss of ¥8.9 billion. This was due 
to  sales  decreases  in  the  information  technology  and  telecommunications  business  and  other 
businesses, although the number of home sales in the housing business—a core business in this 
segment—fell slightly from the previous year.
 Other  business  operations  include  the  intelligent  transport  systems,  information  technology 
and  telecommunications,  e-TOYOTA,  housing,  marine,  and  biotechnology  and  afforestation 
businesses. In all these operations, we are fostering a workplace culture that encourages creativity 
and entrepreneurship. Also, we are seeking ideas for new businesses outside the Toyota Group as 
another key aspect in order to create future core businesses.

Intelligent Transport Systems Business
Toyota  is  involved  in  the  planning  and  development  of  products  and  services  for  Intelligent 
Transport  Systems  (ITS).  We  view  this  technology  as  a  valuable  way  to  link  motor  vehicles  and 
transportation infrastructures, thereby contributing to sustainable economic development.
 We  are  continuing  work  on  the  creation  of  vehicle–infrastructure  cooperative  systems  that 
support  safe  driving  so  that  traffic  accidents  of  the  future  can  be  prevented  more  effectively 
than  current  safety  technologies  allow.  To  this  end,  we  participated  in  road  tests  and  public 
demonstrations in various regions through the cooperation of the public and private sectors.
 In  the  fall  of  2009,  Toyota  developed  a  DSRC*  unit  that  provides  drivers  with  information 
about  obstacles  on  the  road  ahead.  This  technology  has  been  introduced  into  the  roadway 
infrastructure with units already installed in some vehicles.
* 5.8 GHz dedicated short-range communications.

Additional details available at  URL

TOYOTA ANNUAL REPORT 2010

Information Technology and Telecommunications Business
In  addition  to  serving  as  a  sales  agency  for  cell  phones  provided  by  KDDI  Corporation,  a  general 
telecommunications service provider, Toyota is engaged in the planning and commercialization of services that 
integrate vehicles and cell phones. Toyota is enhancing the comfort of cars with car navigation system technology 
that makes use of wireless Bluetooth® communications*, the hands-free telephone technology, enabling the 
playback of songs that have been downloaded on a cell phone, and the Seamless Navigation System, which 
allows users to enter a destination by transferring store and facility location data obtained with a cell phone.
* Bluetooth® is a wireless technology that uses short length radio waves to enable communications between cell phones and other devices over short distances.

e-TOYOTA Business
Toyota is developing e-TOYOTA business operations to facilitate the integration of IT services and automobiles. 
We designed and developed the GAZOO members-only automobile portal site, a three-dimensional virtual city 
called TOYOTA METAPOLIS, and other services. In the field of telematics, we are developing G-BOOK/G-Link, an 
information service for onboard terminals, with other telematics services planned for China and other countries.
Additional details available at  URL

Housing Business
Since  Toyota  entered  the  housing  business  in  1975,  Toyota  Home  operations  have  expanded  to 
provide  homes  offering  high  durability  and  earthquake  resistance,  as  well  as  excellent  security, 
health  and  environmental  features.  From  January  2010,  we  began  using  the  catch  all  phrase 
Eco-Mirai  Home  as  an  expression  of  the  product  features  involved  in  our  building  environment-
friendly homes that conserve and create energy while having the durability to last for many years. 
Our  Sincé  home  series,  which  reduce  overall  household  CO2  emissions,  received  a  special  award 
for energy and CO2 conservation at the House of the Year in Electric 2009 Awards in Japan.
Additional details available at  URL

Marine Business
In  the  marine  business,  Toyota  manufactures  and  sells  pleasure  boats,  marine  engines  and  a 
variety  of  marine  components.  All  products  take  full  advantage  of  our  engine  technologies  and 
other advanced technologies cultivated during years of automotive manufacturing. 
 Our PONAM-28L luxury fishing cruiser received the first Japan Boat of the Year award in March 
2009 and the Good Design Award in October 2009.
Additional details available at  URL

Biotechnology and Afforestation Business
Toyota is making every effort to contribute to the creation of a resource recycling society through 
its biotechnology and afforestation operations.
 Following previous afforestation and forestry development projects in Australia, the Philippines and China, 
we are engaged in a forest restoration model project in the town of Odaicho, located in Japan’s Mie Prefecture.
 We  are  proactively  developing  floriculture,  roof  gardening  and  bio-plastic  businesses,  and  in 
September 2009 we were awarded the Ministry of Land, Infrastructure, Transport and Tourism Award 
at the Eighth Competition for Specialized Greening Technology for Rooftops, Wall Facings and New 
Green Spaces for greening activities focused on the wall at the Tressa Yokohama north wing. 
 In  August  2009,  we  concluded  our  sweet  potato  cultivation  and  processing  operations  in 
Indonesia, moving them to the tropical resource crop research institute.
Additional details available at  URL

16

Motorsports Activities
Business Overview

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Automotive Operations

Financial Services Operations

Other Business Operations

Motorsports Activities

Toyota  views  motorsports  activities  as  a  valuable  component  of  the  process  of  conceiving 

vehicles that embody dreams and excitement.

Formula Nippon
In Formula Nippon, the premier formula racing category in Japan, Toyota supplied RV8K V8 3.4-liter 

engines for eight cars driven by five racing teams. In 2010, we aim to recapture the title with a car 

A c t i v i t i e s   S u m m a r y

powered by a Toyota engine.

In 2009, Toyota was a prominent participant at the highest levels of automobile racing, including 

the  Formula  One  World  Championship  (F1)  races  around  the  globe,  SUPER  GT  and  Formula 

Nippon  series  races  in  Japan,  and  NASCAR*  races  in  the  United  States.  In  addition,  we  played  a 

part in developing young drivers through activities including the Toyota Young Drivers Program 

(TDP).

 In  2010,  we  will  continue  to  participate  in  the  top  categories  of  SUPER  GT,  Formula  Nippon 

and  NASCAR  and  develop  the  skills  of  young  drivers  through  TDP  activities  while  increasing  our 

involvement this year in motorsports activities in which customers participate.

* The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of stock car racing in the United States, consisting of a  

 variety of race series using modified stock cars run primarily on the North American continent.

NASCAR
In  the  NASCAR  Sprint  Cup  Series,  NASCAR’s  highest-ranking  races,  as  well  as  the  Nationwide 

Series,  we  captured  the  series  championship  for  the  second  consecutive  year  in  2009  with  the 

Toyota Camry, and look for another victory this year.

 The  Toyota  Tundra  will  again  compete  in  the  NASCAR  Camping  World  Truck  Series,  where  we 

have captured the manufacturer’s championship for four straight years.

Toyota Young Drivers Program (TDP)
This  program  supports  the  ongoing  skills  development  of  promising  young  drivers  with  the 

objective  of  cultivating  talented  racing  drivers  to  compete  in  top  category  races  in  Japan  and 

SUPER GT
On  the  domestic  racing  scene,  Toyota  Technocraft  Co.,  Ltd.  (TRD),  supported  teams  running  the 

overseas.

Lexus  SC430  vehicles  participated  in  GT500  races,  the  top  class  of  SUPER  GT.  In  the  GT300  class, 

Grassroots Motorsports Activities

we  provided  support  for  teams  racing  the  Lexus  IS350  and  Toyota  Corolla  Axio.  In  2009,  the 

We  support  customer-participatory  programs  such  as  the  Hybrid  Driving  Challenge  through  the 

GT500 and GT300 class driver and team each won top awards.

promotion of GAZOO Racing activities, which convey the dreams and excitement of automobiles 

Additional details available at  URL

and enable participants to experience motor sports and circuits firsthand. 

 Also, the Lexus LFA was the winner in its class* at the 2010 24-Hour Nürburgring race, where it 

competed for the third straight year.

* Close-to-production engine (4,000 cc to 6,250 cc class).

SUPER GT

Formula Nippon

NASCAR

Grassroots Motorsports: the Hybrid Driving Challenge

Winning TDP drivers in the GT500 class
(Center left: Hiroaki Ishiura; center right: Kazuya Oshima)
<2010 SUPER GT, Race 3> 

TOYOTA ANNUAL REPORT 2010
TOYOTA ANNUAL REPORT 2010

17

R&D and Intellectual Property
Corporate Information

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

Toyota  R&D  is  dedicated  to  the  development  of  attractive,  affordable,  high-quality 

products  for  customers  worldwide.  The  intellectual  property  that  R&D  generates  is  a  vital 

management resource that Toyota utilizes and protects to maximize its corporate value.

R&D Guiding Principles

●

Providing  clean  and  safe  products  and  enhancing  the  quality  of  life  of 

people everywhere through all our activities.

●

Pursuing advanced technological development in a wide range of fields, 

we  pledge  to  provide  attractive  products  and  services  that  respond  to 

the needs of customers worldwide.

R&D Activities
The overriding goal of Toyota’s technology and product development activities is to minimize the 

Basic Research

Development theme discovery
Research on basic vehicle-related technology

Forward-Looking and 

Leading-Edge Technology 

Technological breakthroughs related to components and systems
Development  of  leading-edge  components  and  systems  ahead  of 

Development

competitors

Product Development

Primary responsibility for new model development
Development of all-new models and existing-model upgrades

R&D Expenditures
In fiscal 2010, R&D expenditures totaled ¥725.3 billion, down 19.7% from the previous fiscal year, 

representing  3.8%  of  consolidated  net  revenues.  We  worked  closely  with  suppliers  to  develop 

components  and  products  more  efficiently  and  took  steps  to  reduce  our  own  R&D  expenses.  At 

the  same  time,  we  plan  to  continue  making  substantial  investments  in  R&D  involving  forward-

looking,  leading-edge  technologies  and  the  development  of  products  associated  with  the 

negative aspects of driving, such as traffic accidents and the burden that automobiles have on the 

environment,  energy,  and  safety.  These  investments  are  essential  to  preserving  our  competitive 

environment, and maximize the positive aspects, such as driving pleasure, comfort, and convenience. 

edge in terms of technologies and products.

By achieving these sometimes conflicting goals to a high degree, we want to open the door to the 

automobile society of the future. 

 To ensure efficient progress in R&D activities, we coordinate and integrate all phases, from basic research 

R&D Organization
Toyota  operates  a  global  R&D  organization  with  the  primary  goal  of  building  automobiles  that 

to forward-looking technology and product development. With respect to such basic research issues 

precisely meet the needs of customers in every region of the world.

as energy, the environment, information technology, telecommunications, and materials, projects are 

 In  Japan,  R&D  operations  are  led  by  Toyota  Central  Research  &  Development  Laboratories, 

regularly reviewed and evaluated in consultation with outside experts to achieve efficient R&D cost control. 

Inc., which works closely with Daihatsu Motor Co., Ltd., Hino Motors, Ltd., Toyota Auto Body Co., 

And with respect to forward-looking, leading-edge technology and product development, we establish 

Ltd.,  Kanto  Auto  Works,  Ltd.,  and  many  other  Toyota  Group  companies.  Overseas,  we  have  a 

cost-performance benchmarks on a project-by-project basis to ensure efficient development investment.

worldwide network of technical centers as well as design and motorsports R&D centers.

■ R&D Expenses

(¥ Billion)

1,000

800

600

400

200

0

FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

Note: Fiscal years ended March 31

TOYOTA ANNUAL REPORT 2010

Please click here for further details on domestic and overseas R&D bases.

18

R&D and Intellectual Property
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Corporate Philosophy

Management Team

Corporate Governance

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Other Management and Corporate Data

Intellectual Property Guiding Principle

●

Securing  greater  corporate  flexibility  and  maximizing  corporate  value 

through  the  appropriate  acquisition  and  utilization  of  intellectual 

property.

Intellectual Property Activities
Toyota’s  competitiveness  springs  from  the  forward-looking  R&D  stance  that  is  instrumental  to 

core  strengths  associated  with  products  and  technologies.  Underlying  each  new  product  that 

emerges from R&D, there are always intellectual properties such as inventions and expertise that 

we value as important management resources. 

Intellectual Property Systems
R&D  and  intellectual  property  activities  are  organizationally  linked  to  enable  us  to  focus  on 

selected  development  themes  and  build  a  strong  patent  portfolio.  We  have  established  an 

Intellectual  Property  Committee  made  up  of  individuals  involved  with  management,  R&D,  and 

intellectual  property.  This  committee  acquires  and  utilizes  important  intellectual  property  that 

contributes to business operations and helps determine policies for management risks associated 

with intellectual property.

Intellectual Property Strategies
Toyota carefully analyzes patents and the need for patents in each area of research to formulate 

more effective R&D strategies. We identify R&D projects in which Toyota should acquire patents, 

and  file  relevant  applications  as  necessary  to  help  build  a  strong  global  patent  portfolio.  In 

addition, we want to contribute to sustainable mobility by promoting the spread of technologies 

with  environmental  and  safety  benefits.  This  is  why  we  take  an  open  stance  to  patent  licensing, 

and grant licenses when appropriate terms are met. A good example of this policy is the licensing 

to  other  companies  of  patents  in  the  area  of  hybrid  technology,  which  is  one  of  our  core 

technologies involving environmental energy.

TOYOTA ANNUAL REPORT 2010

19

Corporate Philosophy
Corporate Information

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Consolidated
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R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

Since  its  foundation,  Toyota  has  continuously  strived  to  contribute  to  the  sustainable 

development of society through the manufacturing and provision of innovative and quality 

products and services that lead the times. The foundations of these endeavors are the Guiding 

Principles at Toyota and the CSR* Policy: Contribution towards Sustainable Development.

*CSR = Corporate Social Responsibility

Guiding Principles at Toyota
The  Guiding  Principles  at  Toyota  (adopted  in  1992  and  revised  in  1997)  reflect  the  kind  of 

CSR Policy: Contribution towards Sustainable Development
CSR Policy: Contribution towards Sustainable Development (adopted in 2005 and revised in 2008) 

company  that  Toyota  seeks  to  be  in  light  of  the  unique  management  philosophy,  values,  and 

explains how we adapt the Guiding Principles at Toyota with regards to social responsibilities to 

methods that it has embraced since its foundation. Toyota hopes to contribute to society through 

our stakeholders.

its corporate activities based on understanding and sharing of the Guiding Principles at Toyota.

1)

Honor the language and spirit of the law of every nation and undertake open 

and fair corporate activities to be a good corporate citizen of the world. 

2)

Respect the culture and customs of every nation and contribute to economic 

and social development through corporate activities in the communities. 

3)

Dedicate  ourselves  to  providing  clean  and  safe  products  and  to 

enhancing the quality of life everywhere through all our activities. 

4)

Create  and  develop  advanced  technologies  and  provide  outstanding 

We, TOYOTA MOTOR CORPORATION and our subsidiaries, take initiative 

to  contribute  to  harmonious  and  sustainable  development  of  society 

and  the  earth  through  all  business  activities  that  we  carry  out  in  each 

country and region, based on our Guiding Principles. 

 We comply with local, national and international laws and regulations 

as  well  as  the  spirit  thereof  and  we  conduct  our  business  operations 

with honesty and integrity. 

 In  order  to  contribute  to  sustainable  development,  we  believe  that 

management  interacting  with  its  stakeholders  as  described  on  the 

following  page  is  of  considerable  importance,  and  we  will  endeavor  to 

build  and  maintain  sound  relationships  with  our  stakeholders  through 

products and services that fulfill the needs of customers worldwide. 

open and fair communication.

5)

Foster a corporate culture that enhances individual creativity and teamwork 

value, while honoring mutual trust and respect between labor and management.

6)

Pursue  growth  in  harmony  with  the  global  community  through 

innovative management.

7)

Work with business partners in research and creation to achieve stable, long-

term  growth  and  mutual  benefits,  while  keeping  ourselves  open  to  new 

partnerships. 

 We  expect  our  business  partners  to  support  this  initiative  and  act  in 

accordance with it.

TOYOTA ANNUAL REPORT 2010

20

Corporate Philosophy
Corporate Information

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Consolidated
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Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

Customers

Based  on  our  philosophy  of  “Customer  First,”  we  develop  and  provide 

■

Shareholders

■

We  strive  to  enhance  corporate  value  while  achieving  a  stable  and 

innovative, safe and outstanding high-quality products and services that 

meet a wide variety of customers’ demands to enrich the lives of people 

around the world. (Guiding Principles 3 and 4)

■

We will endeavor to protect the personal information of customers and 

everyone else we are engaged in business with, in accordance with the 

letter and spirit of each country’s privacy laws. (Guiding Principles 1)

Employees

■

We respect our employees and believe that the success of our business 

is led by each individual’s creativity and good teamwork. We stimulate 

personal growth for our employees. (Guiding Principles 5)

■

We  support  equal  employment  opportunities,  diversity  and  inclusion 

for our employees and do not discriminate against them. 

(Guiding Principles 5)

■

We strive to provide fair working conditions and to maintain a safe and 

healthy working environment for all our employees. (Guiding Principles 5)

■

We  respect  and  honor  the  human  rights  of  people  involved  in  our 

business and, in particular, do not use or tolerate any form of forced or 

child labor. (Guiding Principles 5)

■

Through communication and dialogue with our employees, we build and 

share the value “Mutual Trust and Mutual Responsibility” and work together 

for  the  success  of  our  employees  and  the  company.  We  recognize  our 

employees’ right to freely associate, or not to associate, complying with the 

laws of the countries in which we operate. (Guiding Principles 5)

■

Management  of  each  company  takes  leadership  in  fostering  a 

corporate  culture,  and  implementing  policies,  that  promote  ethical 

behavior. (Guiding Principles 1 and 5)

Business Partners

■

We  respect  our  business  partners  such  as  suppliers  and  dealers  and 

work  with  them  through  long-term  relationships  to  realize  mutual 

growth based on mutual trust. (Guiding Principles 7)

■

Whenever we seek a new business partner, we are open to any and all 

candidates,  regardless  of  nationality  or  size,  and  evaluate  them  based 

on their overall strengths. (Guiding Principles 7)

■

We  maintain  fair  and  free  competition  in  accordance  with  the  letter 

and spirit of each country’s competition laws. (Guiding Principles 1 and 7)

long-term growth for the benefit of our shareholders. 

(Guiding Principles 6)

■

We provide our shareholders and investors with timely and fair disclosure 

on our operating results and financial condition. (Guiding Principles 1 and 6)

Global Society/

Environment

Local Communities

■

We aim for growth that is in harmony with the environment by seeking 

to  minimize  the  environmental  impact  of  our  business  operations, 

such as by working to reduce the effect of our vehicles and operations 

on  climate  change  and  biodiversity.  We  strive  to  develop,  establish 

and promote technologies enabling the environment and economy to 

coexist harmoniously, and to build close and cooperative relationships 

with  a  wide  spectrum  of  individuals  and  organizations  involved  in 

environmental preservation. (Guiding Principles 3)

Community

■

We implement our philosophy of “respect for people” by honoring the 

culture, customs, history and laws of each country. (Guiding Principles 2)

■

We  constantly  search  for  safer,  cleaner  and  superior  technology  that 

satisfy the evolving needs of society for sustainable mobility. 

(Guiding Principles 3 and 4)

■

We do not tolerate bribery of or by any business partner, government 

agency  or  public  authority  and  maintain  honest  and  fair  relationships 

with government agencies and public authorities. (Guiding Principles 1)

Nurturing Society

■

Wherever  we  do  business,  we  actively  promote  and  engage,  both 

individually  and  with  partners,  in  nurturing  society  activities  that  help 

strengthen  communities  and  contribute  to  the  enrichment  of  society. 

(Guiding Principles 2)

TOYOTA ANNUAL REPORT 2010

21

Management Team As of June 24, 2010

Corporate Information

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Business Overview

Corporate Information

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Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

We are convinced that the fiscal year ending March 31, 2011, offers Toyota the chance for a truly fresh start.
To make the most of this opportunity, we are implementing new strategies that chart a course toward growth. 

■ Representative Directors

Chairman of the Board

Fujio Cho

Vice Chairmen of the Board

Katsuaki Watanabe

Kazuo Okamoto

President, Member of the Board

Akio Toyoda

■ Directors and Auditors

Executive Vice Presidents, Members of the Board
(Main operational responsibilities)

Senior Managing Directors, Members of the Board
(Chief officer, Deputy chief officer, General manager or Overseas subsidiary of residence)

Takeshi Uchiyamada
Product Management/Research & Development

Nobuyori Kodaira
Business Development Group/IT & ITS Group/
Corporate Planning Div./Environmental Affairs Div./
e-TOYOTA Div.

Yukitoshi Funo
Government & Public Affairs/Operation Planning & Support/ 
Asia & Oceania Operations/Middle East Operations/
Africa and Latin America Operations 

Akira Okabe
Asia & Oceania Operations Group/
Middle East, Africa and Latin America
Operations Group

Atsushi Niimi
Strategic Production Planning/
Production Engineering/Manufacturing/ 
North America Operations/China Operations 

Shinichi Sasaki

Business Development/
IT & ITS/Information Systems/Purchasing/
Customer Service/Quality

Yoichiro Ichimaru
Corporate Planning/Japan Sales

Satoshi Ozawa
General Administration & Human Resources/
Accounting/Europe Operations

Shinzo Kobuki
R&D Group 2/R&D Management Div./ Higashifuji Technical
Administration Div./Vehicle Control System Development Div./
Advanced Vehicle Control System Development Div./
Automotive Software Engineering Div.

Akira Sasaki
China Operations Group/
Toyota Motor (China) Investment Co., Ltd.

Mamoru Furuhashi
Government & Public Affairs Group/
Tokyo Secretarial Div./
Tokyo General Administration Div.

Iwao Nihashi
Customer Service Operations Group/
Quality Group/TQM Promotion Div.

Tadashi Yamashina
Technical Administration Group/Motor Sports Div.

Note: Yoichi Kaya, Yoichi Morishita,  Akishige Okada and Kunihiro Matsuo satisfy the qualifications of Outside Corporate Auditors as provided in Article 2,
     Item 16, of the “Corporation Act.”

TOYOTA ANNUAL REPORT 2010

22

■取締役および監査役

専務取締役

(本部長、副本部長、センター長、統括となっている本部・部、常勤の海外事業体を記載)

(本部長、副本部長、センター長、統括となっている本部・部、

取締役

  常勤の海外事業体を記載)

安形 哲夫  Tetsuo Agata

トヨタ モーター エンジニアリング アンド

マニュファクチャリング ノース アメリカ(株)

前川 眞基  Masamoto Maekawa

国内営業本部、東京担当

稲葉 良   Yoshimi Inaba  

北米本部、トヨタ モーター ノース アメリカ(株)

林 南八  Nampachi Hayashi 

オーダーデリバリー改善推進担当、TPS指導担当、

TPS徹底推進担当

事業開発本部、情報事業本部、総合企画部、調査部、

常勤監査役

 原 保守  Yasumori Ihara

CSR・環境部、e-TOYOTA部

岩瀬 隆彦  Takahiro Iwase

生産技術本部、製造本部、

グローバル生産推進センター、安全健康推進部、

プラント・エンジニアリング部、工程改善部、

生技管理部

石井 克政  Yoshimasa Ishii

営業企画本部、営業支援部、営業業務部、

営業企画部

白根 武史  Takeshi Shirane

調達本部

加藤 光久  Mitsuhisa Kato

□□□□□□□□□□□□□□

天野 吉和  Yoshikazu Amano

山口 千秋  Chiaki Yamaguchi

中津川 昌樹  Masaki Nakatsugawa

監査役

茅 陽一  Yoichi Kaya

森下 洋一  Yoichi Morishita

岡田 明重  Akishige Okada

松尾 邦弘  Kunihiro Matsuo

山科 忠  Tadashi Yamashina

技術管理本部、モータースポーツ部

伊地知 (cid:8686)彦  Takahiko Ijichi

経理本部

Management Team As of June 24, 2010

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Other Management and Corporate Data

Senior Managing Directors, Members of the Board
(Chief officer, Deputy chief officer, General manager or Overseas subsidiary of residence)

Directors, Members of the Board

Corporate Auditors

(Chief officer, Deputy chief officer, General manager or Overseas subsidiary of residence)

Takahiko Ijichi
General Administration & Human Resources Group/ 
Accounting Group/Information Systems Group

Yoshimi Inaba
North America Operations Group/
Toyota Motor North America, Inc.

Nampachi Hayashi
Strategic Production Planning Group,
responsible for Order-to-Delivery KAIZEN Promotion/
Production Engineering Group, responsible for TPS Supervising/
Manufacturing Group, responsible for TPS Thorough Promotion

Yoichi Kaya

Yoichi Morishita

Akishige Okada

Full-Time Corporate Auditors

Yoshikazu Amano

Kunihiro Matsuo

Chiaki Yamaguchi

Masaki Nakatsugawa

Tetsuo Agata
Toyota Motor Engineering &
Manufacturing North America, Inc.

Masamoto Maekawa
Japan Sales Operations Group/
Tokyo metropolitan area

Yasumori Ihara
Purchasing Group/Corporate Planning Div./ 
Research Div.

Takahiro Iwase
Production Engineering Group/
Manufacturing Group

Yoshimasa Ishii
Europe Operations Group/ 
Operation Planning & Support Group

Takeshi Shirane
Strategic Production Planning Group/ 
Global Production Center

Mitsuhisa Kato
Customer Service Operations Group/ 
Product Development Group/R&D Group 1

TOYOTA ANNUAL REPORT 2010

23

Corporate Governance
Corporate Information

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

Toyota’s Basic Approach to Corporate Governance

Toyota’s top management priority is to steadily increase corporate value over the long term. Further, 
our fundamental management philosophy is to remain a trusted corporate citizen in international 
society through open and fair business activities that honor the language and spirit of the law of every 
nation. In order to put that philosophy into practice, Toyota builds favorable relationships with all of its 
stakeholders, including shareholders, customers, business partners, local communities, and employees. 
We are convinced that providing products that fully cater to customer needs is essential to achieve stable, 
long-term growth. That philosophy is outlined in the “Guiding Principles at Toyota.” Further, to explain 
those principles in more detailed terms, we prepared and issued the “Contribution towards Sustainable 
Development” statement in January 2005. Through such initiatives, Toyota is taking concrete measures to 
reinforce its corporate governance functions and to become an even more competitive global company.
      Specifically,  we  have  introduced  a  unique  management  system  focused  on  prompt  decision 
making  for  developing  our  global  strategy  and  speeding  up  operations.  Furthermore,  we  have  a 
range of long-standing in-house committees and councils responsible for monitoring and discussing 
management  and  corporate  activities  from  the  viewpoints  of  various  stakeholders  to  ensure 
heightened transparency and the fulfillment of social obligations.
   Ultimately, however, a well-developed awareness of ethics among individuals is the key to successful 
governance systems. Without such awareness—regardless of the governance structure of a company— 
corporate governance cannot function effectively. Toyota has a unique corporate culture that places emphasis 
on problem solving and preventative measures, such as problem solving based on the actual situation on 
the site and highlighting problems by immediately flagging and sharing them. In other words, because 
Toyota’s approach is to build in quality through manufacturing processes, enhancing the quality of everyday 
operations strengthens governance. Toyota’s management team and employees conduct operations and 
make decisions founded on that common system of checks and balances and on high ethical standards.

Toyota’s Management System

Toyota  introduced  its  current  management  system  in  2003.  The  main  differences  between  the 
current system and the former system are that the current system set a new non-board position of 
Managing  Officers  and  reduced  the  number  of  directors.  Under  the  current  system,  with  respect 
to  various  operational  functions  across  the  entire  Company,  in  principle  the  Senior  Managing 
Directors, who are Directors, serve as the highest authorities of their specific operational functions 
while  non-board  Managing  Officers  implement  the  actual  operations.  The  distinctive  feature  of 
this  system  is  that,  based  on  Toyota’s  philosophy  of  emphasizing  developments  on  the  site,  the 
Senior Managing Directors serve as the link between management and on-site operations, instead 
of focusing exclusively on management. As a result, this system enables the management to make 
decisions directly with on-site operations by reflecting on-site personnel opinions on management 
strategy and swiftly implementing management decisions into actual operations. 

Systems for Ensuring Appropriate Management

As a system to ensure appropriate management, Toyota has convened meetings of its International 
Advisory  Board  (IAB)  annually  in  principle  since  1996.  The  IAB  consists  of  approximately  10 

distinguished advisors from overseas with backgrounds in a wide range of fields, including politics, 
economics,  the  environment,  and  business.  Through  the  IAB,  we  receive  advice  on  a  diversity  of 
business  issues  from  a  global  perspective.  In  addition,  Toyota  has  a  wide  variety  of  conferences 
and committees for deliberations and the monitoring of management and corporate activities that 
reflect  the  views  of  a  range  of  stakeholders,  including  the  Labor-Management  Council,  the  Joint 
Labor-Management  Round  Table  Conference,  the  Toyota  Environment  Committee,  and  the  Stock 
Option Committee. Moreover, Toyota established the CSR Committee by integrating the Corporate 
Ethics Committee and the Corporate Philanthropy Committee in October 2007.

Accountability

Toyota has engaged in timely and fair disclosure of corporate and financial information as stated in 
“CSR Policy: Contribution towards Sustainable Development.” In order to ensure the accuracy, fairness, 
and timely disclosure of information, Toyota has established the Disclosure Committee chaired by 
an  officer  of  the  Accounting  Division.  The  Committee  holds  regular  meetings  for  the  purpose  of 
preparation,  reporting  and  assessment  of  its  annual  securities  report,  quarterly  report  under  the 
Financial Instruments and Exchange Law of Japan and Form 20-F under the U.S. Securities Exchange 
Act, and also holds extraordinary committee meetings from time to time whenever necessary.

Compliance

To firmly establish corporate ethics and ensure strict compliance, Toyota’s CSR Committee, consisting of 
Directors at the executive vice president level and above as well as representatives of Corporate Auditors, to 
deliberate important issues and measures relating to corporate ethics, compliance and risk management. 
   Toyota has also created a number of facilities for employees to make inquiries concerning compliance 
matters, including the Compliance Hotline, which enables them to consult with an outside attorney, 
and  takes  measures  to  ensure  that  Toyota  is  aware  of  significant  information  concerning  legal 
compliance as quickly as possible.
 Toyota will implement the tenets of ethical business practice by further promoting the “Guiding 
Principles at Toyota” and the “Toyota Code of Conduct” and by educating and training employees at 
all levels and in all areas of operations.
   To monitor the management, Toyota has adopted an auditor system that is based on the Japanese 
Corporation  Act.  In  order  to  increase  transparency  of  corporate  activities,  four  of  Toyota’s  seven 
Corporate  Auditors  are  outside  Corporate  Auditors.  Corporate  Auditors  support  the  Company’s 
corporate governance efforts by undertaking audits in accordance with the audit policies and plans 
determined by the Board of Corporate Auditors.
    Toyota  has  secured  the  personnel  and  framework  supporting  the  audit  by  Corporate  Auditors. 
The Outside Corporate Auditors advise Toyota from a fair and neutral perspective, based on their 
broad experiences and insight in their respective field of expertise. The state of internal controls 
and  internal  audit  are  reported  to  Corporate  Auditors  (including  Outside  Corporate  Auditors) 
through the Board of Corporate Auditors and the “CSR Committee”, and the status of accounting 
audits is reported by independent External Auditors to the Corporate Auditors (including Outside 
Corporate Auditors) through the Board of Corporate Auditors.

TOYOTA ANNUAL REPORT 2010

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Corporate Governance
Corporate Information

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Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy
Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

   For internal audit, the management and a specialized independent organization evaluate the 
effectiveness of internal controls over financial reporting in accordance with Article 404 of the 
U.S. Sarbanes–Oxley Act, applicable to Toyota from the year ended March 31, 2007 to establish a solid 
system. In addition, in accordance with Article 24-4-4-1 of the Financial Instruments and Exchange 
Law, which is applicable to Toyota starting with the year ended March 31, 2009, there is an assessment 
system to ensure that financial statements and other financial information are prepared properly. In 
order to enhance the reliability of the financial reporting of Toyota, the three auditing functions, audit 
by Corporate Auditors, internal audit, and accounting audit by Independent External Auditors, aid in 
conducting an effective and efficient audit through meetings held periodically and as necessary to 
share information and come to understandings through discussion on audit plans and results.

■ Toyotaʼs Corporate Governance

Emphasizing Frontline Operation + Mulitidirectional Monitoring

Appointment

Shareholders

Board of 
Corporate Auditors
Majority are outside
corporate auditors

External
Accounting Auditor
Audit for consolidated financial
statements and internal control
over financial reporting

Board of
Directors

Senior Managing
Directors

Managing
Officers

International Advisory Board

Labor-Management Council
Joint Labor-Management
Round Table Conference

CSR Committee*

Toyota Environment Committee

Stock Option Committee

Disclosure Committee

Internal
Auditing Department
(internal control systems)

* Review issues relating to corporate ethics, legal compliance, risk management, nurturing society and environmental management 

Corporate Social Responsibility

To maintain stable, long-term growth in international society, companies have to earn the respect and trust 
of society and individuals. Rather than simply contributing to economic development through operational 
activities, growing in harmony with society is a must for good corporate citizens. Mindful of the foregoing, 
Toyota has a range of committees that are tasked with monitoring corporate activities and management in 
relation to social responsibilities, including the CSR Committee and the Toyota Environment Committee.

Toyota’s Basic Approach to Internal Control System

integrate the principles of problems identification (“Mondai Hakken”) and continuous improvements 
(“Kaizen”) into our business operation processes and make continuous efforts to train our employees 
who put these principles into practice.
   With the above understanding, internal control has been developed under the following basic policies.

(1)System  to  ensure  that  the  Directors  execute  their  responsibilities  in  compliance  with 
   relevant laws and regulations and the Articles of Incorporation
  1)Toyota will ensure that Directors act in compliance with relevant laws and regulations and the 
Articles of Incorporation, based on the Code of Ethics and other explanatory documents that 
include necessary legal information, presented on occasions such as trainings for new Directors.

 2)Toyota will make decisions regarding business operations after comprehensive discussions 
at the Board meetings and other meetings of various cross-sectional decision-making bodies. 
Matters to be decided are properly submitted and discussed at the meetings of those decision-
making bodies in accordance with the relevant rules.

 3)Toyota will appropriately discuss significant matters and measures relating to issues such as 
corporate ethics, compliance, and risk management at the CSR Committee and other meetings. 
Toyota will also discuss and decide at the meetings of various cross-sectional decision-making 
bodies policies and systems to monitor and respond to risks relating to organizational function.

(2)System to retain and manage information relating to performance of duties by Directors 
  Information relating to exercising duties by Directors shall be appropriately retained and managed by 
  each division in charge pursuant to the relevant internal rules and laws and regulations.

(3)Rules and systems related to the management of risk of loss
 1)Toyota will properly manage the capital fund through its budgeting system and other forms of 
control, conduct business operations, and manage the budget, based on the authorities and 
responsibilities in accordance with the “Ringi” system (effective consensus-building and approval 
system). Significant matters will be properly submitted and discussed at the Board meetings and 
other meetings of various bodies in accordance with the standards stipulated in the relevant rules.

 2)Toyota  will  ensure  accurate  financial  reporting  by  issuing  documentation  on  the  financial 
flow  and  the  control  system  etc.,  and  by  properly  and  promptly  disclosing  information 
through the Disclosure Committee.

 3)Toyota will manage various risks relating to safety, quality, the environment and compliance by 
establishing rules or preparing and delivering manuals, as necessary, in each relevant division.

 4)As  a  precaution  against  events  such  as  natural  disasters,  Toyota  will  prepare  manuals, 

conduct emergency drills, arrange risk diversification and insurance as needed.

(4)System to ensure that Directors exercise their duties efficiently
 1)Toyota  will  manage  consistent  policies  by  specifying  the  policies  at  each  level  of 
the  organization  based  on  the  medium-  to  long-term  management  policies  and  the 
Company’s policies for each fiscal term.

Based on the “Guiding Principles at Toyota” and the “Toyota Code of Conduct,” we, together with our 
subsidiaries, have created and maintained a sound corporate climate. In our actual operations, we 

 2)The Chief Officer, as a liaising officer between the management and operational functions, will 
direct and supervise Managing Officers based on the management policies and delegate the 

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Corporate Governance
Corporate Information

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

executive  authority  over  each  division  to  the  Managing  Officers  so  that  flexible  and 
timely decision making can be achieved.

 3)Toyota from time to time will make opportunities to listen to the opinions of various stakeholders, 

including external experts, and reflect those opinions in Toyota’s management and corporate activities.

(10)Other systems to ensure that the Corporate Auditors conducted audits effectively

Toyota  will  ensure  that  the  Corporate  Auditors  attend  major  Board  meetings,  inspect 
important  Company  documents,  and  make  opportunities  to  exchange  information 
between the Corporate Auditors and Accounting Auditor periodically and as needed, as 
well as appoint external experts.

(5)System to ensure that employees conduct business in compliance with relevant laws and 
   regulations and the Articles of Incorporation
 1)Toyota  will  clarify  the  responsibilities  of  each  organization  unit  and  maintain  a  basis  to 

ensure continuous improvements in the system.

 2)Toyota  will  continuously  review  the  legal  compliance  and  risk  management  framework  to 
ensure effectiveness. For this purpose, each organization unit shall confirm the effectiveness by 
conducting self-checks among others, and report the result to the CSR Committee.

 3)Toyota will promptly obtain information regarding legal compliance and corporate ethics and 
respond to problems and questions related to compliance through its corporate ethics inquiry 
office and other channels.

(6)System to ensure the appropriateness of business operations of the corporation and the business 
   group consisting of the parent company and subsidiaries
 1)Toyota  will  expand  the  “Guiding  Principles  at  Toyota”  and  the  “Toyota  Code  of  Conduct”  to 
its  subsidiaries  as  TMC’s  common  charter  of  conduct,  and  develop  and  maintain  a  sound 
environment of internal controls for TMC. Toyota will also promote the “Guiding Principles at 
Toyota” and the “Toyota Code of Conduct” through personal exchange.

 2)Toyota will manage its subsidiaries in a comprehensive manner by clarifying the roles of the 
division  responsible  for  the  subsidiaries’  financing  and  management  and  the  roles  of  the 
division  responsible  for  the  subsidiaries’  business  activities.  Those  divisions  will  confirm  the 
appropriateness and legality of the operations of the subsidiaries by exchanging information 
with those subsidiaries, periodically and as needed.

(7)System concerning employees who assist the Corporate Auditors when required

Toyota will establish a Corporate Auditors Department and assign a number of full-time staff   
to support this function.

(8)Independence of the employees described in the preceding item

Any changes in personnel in the Corporate Auditors Department will require prior consent of the Board 
of Corporate Auditors or a full-time Corporate Auditor selected by the Board of Corporate Auditors.

(9) System for Directors and employees to report to Corporate Auditors, and other relative systems
 1)Directors, from time to time, will properly report to the Corporate Auditors any major business 
operations through the divisions in charge. If any fact that may cause significant damage to the 
Company is discovered, they will report the matter to the Corporate Auditors immediately.

 2)Directors,  Managing  Officers,  and  employees  will  report  to  the  Corporate  Auditors  on 
the business upon requests by the Corporate Auditors, periodically and as needed.

Toyota’s Basic Policy and Preparation towards the Elimination of Antisocial Forces

(1)Basic Policy for Elimination of Antisocial Forces

Based  upon  the  “Guiding  Principles  at  Toyota”  and  the  “Toyota  Code  of  Conduct,”  Toyota’s 
basic policy is to have no relationship with antisocial forces. Toyota will take resolute action 
as an organization against any undue claims and actions by antisocial forces or groups, and 
has drawn the attention of such policy to its employees by means such as clearly stipulating 
it in the “Toyota Code of Conduct.”

(2)Preparation towards Elimination of Antisocial Forces
  1)Establishment of Divisions Overseeing Measures Against Antisocial Forces and Posts in 
      Charge of Preventing Undue Claims

Toyota  established  divisions  that  oversee  measures  against  antisocial  forces  (“Divisions 
Overseeing Measures Against Antisocial Forces”) in its major offices as well as assigned persons 
in charge of preventing undue claims. Toyota also established a system whereby undue claims, 
organized  violence  and  criminal  activities  conducted  by  antisocial  forces  are  immediately 
reported to and consulted with Divisions Overseeing Measures Against Antisocial Forces.

  2)Liaising with Specialist Organizations

Toyota  has  been  strengthening  its  liaison  with  specialist  organizations  by  joining  liaison 
committees organized by specialists such as the police. It has also been receiving guidance 
on measures to be taken against antisocial forces from such committees.

  3)Collecting and Managing Information concerning Antisocial Forces

By  liaising  with  experts  and  the  police,  Divisions  Overseeing  Measures  Against  Antisocial 
Forces  share  up-to-date  information  on  antisocial  forces  and  utilize  such  information  to 
call Toyota’s employees’ attention to antisocial forces.

  4)Preparation of Manuals

Toyota compiles cases concerning measures against antisocial forces and distributes them 
to each department within Toyota.

  5)Training Activities

Toyota  promotes  training  activities  to  prevent  damages  caused  by  antisocial  forces  by 
sharing information on antisocial forces within the Company as well as holding lectures at 
Toyota and its Group companies.

Regarding  significant  differences  in  corporate  governance  practices  between  Toyota  and  U.S. 
companies  listed  on  the  New  York  Stock  Exchange,  please  refer  to  the  annual  report  on  Form 
20-F filed with the United States Securities and Exchange Commission. Form 20-F can be viewed 
at the Company’s web site (http://www.toyota.co.jp/en/ir/library/sec/index.html).

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Risk Factors
Corporate Information

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

Operational and other risks faced by Toyota that could significantly influence the decisions 

of investors are set out below. However, the following does not encompass all risks related 

to the operations of Toyota. There are risk factors other than those given below. Any such 

risk  factors  could  influence  the  decisions  of  investors.  The  forward-looking  statements 

included  below  are  based  on  information  available  as  of  June  25,  2010,  the  filing  date  of 

Form 20-F. 

Industry and Business Risks

The worldwide automotive market is highly competitive
The worldwide automotive market is highly competitive. Toyota faces intense competition from automotive 
manufacturers in the markets in which it operates. Competition has intensified amidst difficult overall 
market conditions due to the weak global economy. In addition, competition is likely to further intensify in 
light of continuing globalization in the worldwide automotive industry, possibly resulting in further industry 
reorganization. Factors affecting competition include product quality and features, safety, reliability, the amount 
of time required for innovation and development, pricing, fuel economy, customer service and financing 
terms. Increased competition may lead to lower vehicle unit sales, which may result in a further downward 
price pressure and adversely affect Toyota’s financial condition and results of operations. Toyota’s ability to 
adequately respond to the recent rapid changes in the automotive market and to maintain its competitiveness 
will be fundamental to its future success in existing and new markets and its market share. There can be no 
assurances that Toyota will be able to compete successfully in the future.

The worldwide automotive industry is highly volatile
Each of the markets in which Toyota competes has been subject to considerable volatility in demand.
Demand for vehicles depends to a large extent on social, political and economic conditions in a given 
market  and  the  introduction  of  new  vehicles  and  technologies.  As  Toyota’s  revenues  are  derived 
from sales in markets worldwide, economic conditions in such markets are particularly important to 
Toyota. During fiscal 2010, despite government efforts to stimulate demand in Japan, North America 
and Europe, which are Toyota’s main markets, market conditions in those areas remained difficult, 
and Toyota was adversely affected by changes in the market structure with further shifts in consumer 
demand to compact and low-priced vehicles. Such weakness in demand for automobiles and changes 
in market structure is continuing, and it is unclear how long this situation would continue or how it 
would transition in the future. Toyota’s financial condition and results of operations may be adversely 
affected  if  the  weakness  in demand for automobiles and changes in market structure continue or 
progress further. Demand may also be affected by factors directly impacting vehicle price or the cost of 
purchasing and operating vehicles such as sales and financing incentives, prices of raw materials and 
parts and components, cost of fuel and governmental regulations (including tariffs, import regulation 
and other taxes). Volatility in demand may lead to lower vehicle unit sales, which may result in a further 
downward price pressure and adversely affect Toyota’s financial condition and results of operations.

Toyota’s future success depends on its ability to offer new innovative competitively
priced products that meet customer demand on a timely basis
Meeting customer demand with attractive new vehicles and reducing the amount of time required 
for  product  development  are  critical  to  automotive  manufacturers.  In  particular,  it  is  critical  to 
meet  customer  demand  with  respect  to  quality,  safety  and  reliability.  The  timely  introduction  of 
new  vehicle  models,  at  competitive  prices,  meeting  rapidly  changing  customer  preferences  and 
demands  is  more  fundamental  to  Toyota’s  success  than  ever,  as  the  automotive  market  is  rapidly 
transforming  in  light  of  the  weak  global  economic  conditions.  There  is  no  assurance,  however, 
that  Toyota  will  adequately  and  appropriately  respond  to  changing  customer  preferences  and 
demands  with  respect  to  quality,  safety,  reliability,  styling  and  other  features  in  a  timely  manner. 
Even  if  Toyota  succeeds  in  perceiving  customer  preferences  and  demands,  there  is  no  assurance 
that  Toyota  will  be  capable  of  developing  and  manufacturing  new,  price-competitive  products  in 
a  timely  manner  with  its  available  technology,  intellectual  property,  sources  of  raw  materials  and 
parts  and  components,  and  production  capacity,  including  cost  reduction  capacity.  Further,  there 
is  no  assurance  that  Toyota  will  be  able  to  implement  capital  expenditures  at  the  level  and  times 
planned  by  management.  Toyota’s  inability  to  develop  and  offer  products  that  meet  customers’ 
preferences  and  demands  with  respect  to  quality,  safety,  reliability,  styling  and  other  features  in  a 
timely  manner  could  result  in  a  lower  market  share  and  reduced  sales  volumes  and  margins,  and 
may adversely affect Toyota’s financial condition and results of operations.

Toyota’s ability to market and distribute effectively is an integral part of Toyota’s successful sales
Toyota’s success in the sale of vehicles depends on its ability to market and distribute effectively 
based  on  distribution  networks  and  sales  techniques  tailored  to  the  needs  of  its  customers. 
There  is  no  assurance  that  Toyota  will  be  able  to  develop  sales  techniques  and  distribution 
networks  that  effectively  adapt  to  changing  customer  preferences  or  changes  in  the  regulatory 
environment  in  the  major  markets  in  which  it  operates.  Toyota’s  inability  to  maintain  well-
developed  sales  techniques  and  distribution  networks  may  result  in  decreased  sales  and  market 
share and may adversely affect its financial condition and results of operations.

Toyota’s success is significantly impacted by its ability to maintain and develop its brand image    
In the highly competitive automotive industry, it is critical to maintain and develop a brand image. 
In  order  to  maintain  and  develop  a  brand  image,  it  is  necessary  to  further  increase  customers’ 
confidence by providing safe, high-quality products that meet customer preferences and demands. 
If Toyota is unable to effectively maintain and develop its brand image as a result of its inability to 
provide safe, high-quality products or as result of the failure to promptly implement safety measures 
such as recalls when necessary, vehicle unit sales and/or sale prices may  decrease, and as a  result 
revenues and profits may not increase as expected or may decrease, adversely affecting its financial 
condition and results of operations.

The worldwide financial services industry is highly competitive   
The worldwide financial services industry is highly competitive. Increased competition in automobile 
financing may lead to decreased margins. A decline in Toyota’s vehicle unit sales, an increase in residual 
value risk due to lower used vehicle price, an increase in the ratio of credit losses and increased funding 

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Risk Factors
Corporate Information

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

costs  are  factors  which  may  impact  Toyota’s  financial  services  operations.  The  likelihood  of  these 
factors materializing continues to remain at a high level amidst weak global economic conditions, and 
competition in automobile financing has intensified. If Toyota is unable to adequately respond to the 
changes and competition in automobile financing, Toyota’s financial services operations may adversely 
affect its financial condition and results of operations.

Financial Market and Economic Risks

Toyota’s operations are subject to currency and interest rate fluctuations 
Toyota is sensitive to fluctuations in foreign currency exchange rates and is principally exposed to 
fluctuations in the value of the Japanese yen, the U.S. dollar and the euro and, to a lesser extent, the 
Australian dollar, the Canadian dollar and the British pound. Toyota’s consolidated financial statements, 
which are presented in Japanese yen, are affected by foreign currency exchange fluctuations through 
both translation risk and transaction risk. Changes in foreign currency exchange rates may affect Toyota’s 
pricing of products sold and materials purchased in foreign currencies. In particular, strengthening of 
the Japanese yen against the U.S. dollar can have an adverse effect on Toyota’s operating results. The 
Japanese yen has been appreciating against major currencies including the U.S. dollar in the past year. 
If the Japanese yen continues to appreciate against major currencies, including the U.S. dollar, Toyota’s 
financial condition and results of operations may be adversely affected.
 Toyota  believes  that  its  use  of  certain  derivative  financial  instruments  including  interest  rate 
swaps  and  increased  localized  production  of  its  products  have  reduced,  but  not  eliminated,  the 
effects  of  interest  rate  and  foreign  currency  exchange  rate  fluctuations.  Nonetheless,  a  negative 
impact  resulting  from  fluctuations  in  foreign  currency  exchange  rates  and  changes  in  interest 
rates may adversely affect Toyota’s financial condition and results of operations.

High  prices  of  raw  materials  and  strong  pressure  on  Toyota’s  suppliers  could  negatively 
impact Toyota’s profitability 
Increases in prices for raw materials that Toyota and Toyota’s suppliers use in manufacturing their 
products  or  parts  and  components  such  as  steel,  precious  metals,  non-ferrous  alloys  including 
aluminum, and plastic parts, may lead to higher production costs for parts and components. This 
could, in turn, negatively impact Toyota’s future profitability because Toyota may not be able to 
pass all those costs on to its customers or require its suppliers to absorb such costs.

The downturn in the financial markets could adversely affect Toyota’s ability to raise capital
The  world  economy  continues  to  be  weak  and  business  conditions  remain  difficult.  A  number  of 
financial  institutions  and  investors  have  been  facing  difficulties  providing  capital  to  the  financial 
markets  at  levels  corresponding  to  their  own  financial  capacity.  As  a  result,  there  is  a  risk  that 
companies may not be able to raise capital under terms that they would expect to receive with their 
creditworthiness. If Toyota is unable to raise the necessary capital under appropriate conditions on a 
timely basis, Toyota’s financial condition and results of operations may be adversely affected.  

Political, Regulatory and Legal Risks

The automotive industry is subject to various governmental regulations
The  worldwide  automotive  industry  is  subject  to  various  laws  and  governmental  regulations 
including  those  related  to  vehicle  safety  and  environmental  matters  such  as  emission  levels,  fuel 
economy, noise and pollution. In particular, automotive manufacturers such as Toyota are required 
to  implement  safety  measures  such  as  recalls  for  vehicles  that  do  not  or  may  not  comply  with 
the  safety  standards  of  laws  and  governmental  regulations.  In  addition,  Toyota  may,  in  order  to 
reassure its customers of the safety of Toyota’s vehicles, decide to voluntarily implement recalls or 
other  safety  measures  even  if  the  vehicle  complies  with  the  safety  standards  of  relevant  laws  and 
governmental  regulations.  Many  governments  also  impose  tariffs  and  other  trade  barriers,  taxes 
and  levies,  or  enact  price  or  exchange  controls.  Toyota  has  incurred,  and  expects  to  incur  in  the 
future, significant costs in complying with these regulations. If Toyota launches products that result 
in safety measures such as recalls, Toyota may incur various costs including significant costs for free 
repairs. Furthermore, new legislation or changes in existing legislation  may also subject Toyota to 
additional expenses in the future. If Toyota incurs significant costs related to implementing safety 
measures or meeting laws and governmental regulations, Toyota’s financial condition and results of 
operations may be adversely affected. Toyota may become subject to various legal proceedings.

Toyota may become subject to various legal proceedings
As  an  automotive  manufacturer,  Toyota  may  become  subject  to  legal  proceedings  in  respect  of 
various  issues,  including  product  liability  and  infringement  of  intellectual  property.  Toyota  may 
also be subject to legal proceedings brought by its shareholders and governmental proceedings 
and  investigations.  Toyota  is  in  fact  currently  subject  to  a  number  of  pending  legal  proceedings 
and  government  investigations.  A  negative  outcome  in  one  or  more  of  these  pending  legal 
proceedings could adversely affect Toyota’s financial condition and results of operations.

Toyota may be adversely affected by political instabilities, fuel shortages or interruptions
in transportation systems, natural calamities, wars, terrorism and labor strikes
Toyota  is  subject  to  various  risks  associated  with  conducting  business  worldwide.  These  risks 
include  political  and  economic  instability,  natural  calamities,  fuel  shortages,  interruption  in 
transportation systems, wars, terrorisms, labor strikes and work stoppages. The occurrence of any 
of these events in the major markets in which Toyota purchases materials, parts and components 
and  supplies  for  the  manufacture  of  its  products  or  in  which  its  products  are  produced, 
distributed  or  sold,  may  result  in  disruptions  and  delays  in  the  operations  of  Toyota’s  business. 
Significant  or  prolonged  disruptions  and  delays  in  Toyota’s  business  operations  may  adversely 
affect Toyota’s financial condition and results of operations.

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Other Management and Corporate Data
Corporate Information

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

R&D and Intellectual Property

Corporate Philosophy

Management Team

Corporate Governance

Risk Factors

Other Management and Corporate Data

Please Click below to access the contents.

Facilities

Market/Toyota Sales and Production

Design, R&D

North America/
 Latin America

Toyota Group

Europe/Africa

Japanese Production
Sites and Dealers

Worldwide Operations

Asia 

Oceania/
the Middle East

Vehicle Production,
Sales and Exports by Region

Overseas Model Lineup
by Country and Region

Product Lineup

History of Toyota

History of Toyota

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Message from the Executive Vice President 
Responsible for Accounting
Financial Section

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promotion measures. Also, the rapid appreciation of the Japanese yen against the U.S. dollar, the euro 

and other currencies reduced the profitability of exports.

 Despite  the  severe  business  environment,  our  dealers  and  suppliers  remained  fully  committed 

to providing as many vehicles as possible to customers. Our employees in Japan, as well as those 

involved in overseas operations, made every effort to work together to achieve cost reductions and 

decrease fixed costs. The result of their continued hard work was ¥1,690.0 billion in cost reductions, as 

well as lowering the break-even point. These cost reductions were a result of the further strengthening 

of activities in collaboration with our suppliers, including the expansion of models covered under 

emergency VA (Value Analysis) from 15 to 50 vehicles. We also reviewed all expenses related to fixed 

costs as well as made reductions to raise the efficiency of capital expenditures. We will continue to 

improve our corporate structure in the fiscal year ending March 31, 2011 and beyond.

Consolidated Financial Forecasts for Fiscal 2011

For  fiscal  2011,  ending  March  31,  2011,  we  forecast  vehicle  sales  of  7.29  million  units,  net 

revenues  of  ¥19,200.0  billion,  operating  income  of  ¥280.0  billion,  and  net  income  of  ¥310.0 

billion  on  a  consolidated  basis.  The  exchange  rates  assumed  for  this  forecast  are  ¥90  per  US$1 

and ¥125 per €1.

 Consolidated  operating  income  is  expected  to  increase  as  a  result  of  ongoing  activities  to 

improve  profitability,  including  ¥130.0  billion  cost-reduction  and  a  ¥160.0  billion  decrease  in 

expenses. Factors that are expected to decline operating income include the effect of exchange 

rate  fluctuations  amounting  to  ¥80.0  billion,  sales  volume/mix  effects  of  ¥50.0  billion  and 

¥27.5 billion from other factors.

 Looking  ahead,  to  realize  sustainable  growth  we  will  continue  working  to  improve  our 

corporate  structure  and  maintain  and  improve  the  break-even  point,  while  placing  the  highest 

Targeting sustainable growth 
through steadfast efforts
to improve quality
and reduce costs

Fiscal 2010 Business Results

In fiscal 2010, ended March 31, 2010, on a consolidated basis vehicle sales declined 330 thousand units, 

priority  on  customer  safety  and  confidence.  We  will  also  make  every  effort  toward  the  early 

to 7,237 thousand units, and net revenues decreased 7.7%, to ¥18,950.9 billion. However, we recorded 

commercialization  of  next-generation  environmental  and  safety  technologies  that  will  be 

operating income of ¥147.5 billion, up ¥608.5 billion from the operating loss posted in fiscal 2009. Net 

successful in the face of intense competition.

income totaled ¥209.4 billion, an increase of ¥646.4 billion from a net loss in fiscal 2009.

 With  regard  to  cost  reductions  and  the  decrease  in  fixed  costs,  we  promoted  large  cost 

 Factors contributing to the increase in operating income included ¥520.0 billion from cost-reduction 

reductions  as  an  emergency  countermeasure  in  the  fiscal  year  ended  March  31,  2010.  We  will 

efforts, ¥470.0 billion from the reduction in fixed costs, a ¥270.0 billion increase in income from our 

ensure  that  these  work  structures  and  approaches  remain  in  place  to  achieve  steady  results. 

financial  services  operations,  excluding  valuation  gains/losses  from  interest  rate  swaps  and  ¥38.5 

From  the  perspective  of  development  and  design,  we  will  devote  our  efforts  to  cost  reductions 

billion from other factors. Major factors reducing earnings were a lower sales volume and changes in 

and quality maintenance and improvements while strengthening the training and development 

the product mix, totaling ¥370.0 billion, and exchange rate fluctuations, amounting to ¥320.0 billion. 

of  employees  in  these  processes.  We  aim  to  improve  both  quality  and  profitability  by  putting 

A worsening market environment due to the financial crisis affected sales volume and the sales mix, 

Toyota’s Monozukuri (manufacturing)  philosophy  into  practice  in  all  three  areas  of  quality,  cost 

which was lower in the first half, compared with the same period of the previous fiscal year. In the 

and human resource cultivation.

second half despite the impact of the recall, unit sales were up year on year. This was due to measures 

by various nations to stimulate demand, which revitalized the market, as well as the effect of our sales 

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Message from the Executive Vice President 
Responsible for Accounting
Financial Section

Top Messages

Special Feature
Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

F i n a n c i a l   S t r a t e g y

D i v i d e n d s   a n d   S h a r e   A c q u i s i t i o n s

The three key components of Toyota’s financial strategy are growth, efficiency and stability.

We  consider  benefiting  shareholders  one  of  our  top  management  priorities,  and  makes  an  effort 

 We  believe  that  the  balanced  pursuit  of  these  three  priorities  over  the  medium  to  long  term 

to realize sustainable growth through ongoing structural improvements to enhance our corporate 

will allow us to achieve steady and sustainable growth as well as increase corporate value.

value. We strive to continue paying dividends while giving due consideration to factors such as the 

business results in each term, investment plans, and cash reserves.

1)Growth: Sustainable growth through continuous forward-looking investments
We  believe  that  automotive  markets  worldwide  will  grow  over  the  medium  to  long  term.  As 

 To  survive  amid  tough  competition,  we  wi ll  utilize  our  in ternal   funds  fo r  the  e arly 

commercialization of next-generation technologies targeting safety and  the environment. We will 

they expand, the center of market growth will shift toward fuel-efficient vehicles, such as hybrid 

make  customer  safety  and  security  our  highest  priority,  along  with  initiatives  that  respond  to  the 

vehicles and compact vehicles and toward resource-rich and emerging markets. We plan to invest 

needs of customers in emerging markets. Accordingly, we declared an annual dividend payment of 

actively in these areas to respond to structural shifts in demand and ensure long-term sustainable 

¥45 per share for the fiscal year ended March 31, 2010.

growth.  Concurrently,  we  plan  to  continue  accelerating  measures  to  provide  high-quality, 

 Given the uncertain outlook for global financial conditions, we will put a priority on securing cash 

affordable and attractive products that meet customers’ needs in each country and region and to 

reserves.  Accordingly,  we  did  not  repurchase  our  own  shares  in  fiscal  2010,  and  we  plan  to  forgo 

provide  further  support  in  the  areas  where  we  want  to  advance,  namely,  emerging  markets  and 

such repurchases for the foreseeable future. 

next-generation eco-cars.

 We  will  continue  striving  to  further  improve  profits  and  meet  the  expectations  of  our 

2)Efficiency: Improving profitability and capital efficiency
To  meet  ongoing  demand  for  hybrid  and  compact  vehicles,  we  aim  to  provide  high-quality 

vehicles at affordable prices and to improve profitability through further cost reductions. We will 

also  create  a  structure  for  efficient  development,  production  and  sales  that  can  respond  flexibly 

to  changes  in  the  external  environment.  In  manufacturing,  we  will  expand  local  production  in 

high-growth emerging markets. On the other hand, in the developed countries such as Japan, the 

United  States  and  Europe,  we  intend  to  revise  our  current  product  lineup  to  reflect  changes  in 

the market structure. We will also build a flexible and efficient production system that is resistant 

to foreign exchange fluctuations. Through the creation of a global and optimal supply system, we 

aim to realize a strong profit structure.

3)Stability: Maintaining a solid financial base
We  preserve  a  solid  financial  base  by  ensuring  sufficient  liquidity  and  stable  shareholders’ 

equity. Our sound financial position enables us to maintain our level of capital expenditures and 

investment in research and development even when the price of raw materials increases or there 

is drastic foreign exchange rate fluctuation. In view of anticipated medium- to long-term growth 

shareholders.

■ Net Revenues 

(¥ Billion)

30,000

25,000

20,000

15,000

10,000

0

FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

■ Operating Income

(¥ Billion)

2,500

2,000

1,500

1,000

500
0

-500

FY

ʼ06

ʼ07

ʼ08

ʼ09

ʼ10

Note: Fiscal years ended March 31

Note: Fiscal years ended March 31

in  automotive  markets  worldwide,  we  believe  that  maintaining  adequate  liquidity  is  essential 

■ Vehicle Sales by Region

for  the  implementation  of  forward-looking  investment  to  improve  products  and  develop  next-

generation  technologies,  as  well  as  to  establish  a  structure  for  production  and  sales  in  both 

the  Japanese  and  overseas  markets.  We  will  continue  to  pursue  further  capital  efficiency  and 

improved cash flows.

Japan
North America
Europe
Asia
Others

29.9%
29.0%
11.9%
13.5%
15.7%

TOYOTA ANNUAL REPORT 2010

31

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Selected Financial Summary (U.S. GAAP)
Financial Section

Toyota Motor Corporation
Fiscal years ended March 31

For the Year:

Net Revenues:

2001

2002

Yen in millions 
2003

2004

2005

Sales of Products ··················································································
Financing Operations ········································································
Total ········································································································

¥ 12,402,104
553,133
¥ 12,955,237

Costs and Expenses:

Cost of Products Sold ·········································································
Cost of Financing Operations ························································
Selling, General and Administrative ···········································
Total ········································································································

Operating Income (Loss) 

% of Net Revenues ··············································································

Income (Loss) before Income Taxes and Equity in

Earnings of Affi  liated Companies   ··············································
Provision for Income Taxes   ································································
Net Income (Loss) attributable to Toyota Motor Corporation ··
ROE ····················································································································

Net Cash Provided by Operating Activities ·································
Net Cash Used in Investing Activities ·············································
Net Cash Provided by (Used in) Financing Activities ·············
R&D Expenses  ····························································································
Capital Expenditures for Property, Plant and Equipment* ·
Depreciation ································································································

¥ 10,218,599
427,340
1,518,569
¥ 12,164,508

¥ 

790,729
6.1%

1,107,289
523,876
674,898
9.6%

¥  1,428,018
(1,318,738)
(166,713)
475,716
762,274
784,784

At Year-End:

Toyota Motor Corporation Shareholdersʼ Equity ·····················
Total Assets ···································································································
Long-Term Debt ························································································
Cash and Cash Equivalents ··································································
Ratio of Toyota Motor Corporation Shareholdersʼ Equity ···

¥  7,077,411
17,019,783
3,083,344
1,510,892
41.6%

¥ 13,499,644
690,664
¥ 14,190,308

¥ 10,874,455
459,195
1,763,026
¥ 13,096,676

¥  1,093,632
7.7%

972,101
422,789
556,567
7.8%

¥  1,532,079
(1,810,230)
392,148
589,306
940,547
809,841

¥  7,264,112
19,305,730
3,722,706
1,657,160
37.6%

Per Share Data:

Net Income (Loss) attributable to 

Toyota Motor Corporation (Basic)  ··············································
Annual Cash Dividends ··········································································
Toyota Motor Corporation Shareholdersʼ Equity ······················

¥  180.65
25
1,921.29

¥  152.26
28
2,015.82

2001

2002

¥ 14,793,973
707,580
¥ 15,501,553

¥ 11,914,245
423,885
1,891,777
¥ 14,229,907

¥  1,271,646
8.2%

1,226,652
517,014
750,942
10.4%

¥  1,940,088
(2,001,448)
37,675
668,404
1,005,931
870,636

¥  7,121,000
20,152,974
4,137,528
1,592,028
35.3%

Yen

2003

¥  211.32
36
2,063.43

¥ 16,578,033
716,727
¥ 17,294,760

¥ 13,506,337
364,177
1,757,356
¥ 15,627,870

¥  1,666,890
9.6%

1,765,793
681,304
1,162,098
15.2%

¥  2,186,734
(2,216,495)
242,223
682,279
945,803
969,904

¥  8,178,567
22,040,228
4,247,266
1,729,776
37.1%

¥ 17,790,862
760,664
¥ 18,551,526

¥ 14,500,282
369,844
2,009,213
¥ 16,879,339

¥  1,672,187
9.0%

1,754,637
657,910
1,171,260
13.6%

¥  2,370,940
(3,061,196)
419,384
755,147
1,068,287
997,713

¥  9,044,950
24,335,011
5,014,925
1,483,753
37.2%

2004

2005

¥  342.90
45
2,456.08

¥  355.35
65
2,767.67

Stock Information (March 31):

Stock Price ·····································································································
Market Capitalization (Yen in millions) ··········································
Number of Shares Issued (shares)  ···················································

¥4,350
¥16,029,739
3,684,997,492

¥3,650
¥ 13,332,491
3,649,997,492

¥2,635
¥ 9,512,343
3,609,997,492

¥3,880
¥ 14,006,790
3,609,997,492

¥3,990
¥ 14,403,890
3,609,997,492

* Excluding vehicles and equipment of operating leases

TOYOTA ANNUAL REPORT 2010

32

Selected Financial Summary (U.S. GAAP)
Financial Section

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Toyota Motor Corporation
Fiscal years ended March 31

For the Year:

Net Revenues:

2006

2007

Yen in millions 
2008

2009

2010

% change
2010 vs. 2009

Sales of Products ·················································································
Financing Operations ·······································································
Total ·······································································································

¥ 20,059,493
977,416
¥ 21,036,909

Costs and Expenses:

Cost of Products Sold ········································································
Cost of Financing Operations ·······················································
Selling, General and Administrative ··········································
Total ·······································································································

Operating Income (Loss) ······································································
% of Net Revenues  ·············································································

Income (Loss) before Income Taxes  and Equity in

Earnings of Affi  liated Companies ················································
Provision for Income Taxes ··································································
Net Income (Loss) attributable to Toyota Motor Corporation ··
ROE ····················································································································

Net Cash Provided by Operating Activities ·································
Net Cash Used in Investing Activities ·············································
Net Cash Provided by (Used in) Financing Activities ·············
R&D Expenses ······························································································
Capital Expenditures for Property, Plant and Equipment* ·
Depreciation ································································································

¥ 16,335,312
609,632
2,213,623
¥ 19,158,567

¥  1,878,342
8.9%

2,087,360
795,153
1,372,180
14.0%

¥  2,515,480
(3,375,500)
876,911
812,648
1,523,459
1,211,178

At Year-End:

Toyota Motor Corporation Shareholdersʼ Equity ······················
Total Assets ···································································································
Long-Term Debt ························································································
Cash and Cash Equivalents ··································································
Ratio of Toyota Motor Corporation Shareholdersʼ Equity·····

¥ 10,560,449
28,731,595
5,640,490
1,569,387
36.8%

¥ 22,670,097
1,277,994
¥ 23,948,091

¥ 18,356,255
872,138
2,481,015
¥ 21,709,408

¥  2,238,683
9.3%

2,382,516
898,312
1,644,032
14.7%

¥  3,238,173
(3,814,378)
881,768
890,782
1,425,814
1,382,594

¥ 11,836,092
32,574,779
6,263,585
1,900,379
36.3%

Per Share Data:

Net Income (Loss) attributable to 

Toyota Motor Corporation (Basic)  ··············································
Annual Cash Dividends ··········································································
Toyota Motor Corporation Shareholdersʼ Equity ······················

Stock Information (March 31):

2006

2007

¥  421.76
90
3,257.63

¥  512.09
120
3,701.17

¥ 24,820,510
1,468,730
¥ 26,289,240

¥ 20,452,338
1,068,015
2,498,512
¥ 24,018,865

¥  2,270,375
8.6%

2,437,222
911,495
1,717,879
14.5%

¥  2,981,624
(3,874,886)
706,189
958,882
1,480,570
1,491,135

¥ 11,869,527
32,458,320
5,981,931
1,628,547
36.6%

Yen

2008

¥  540.65
140
3,768.97

¥ 19,173,720
1,355,850
¥ 20,529,570

¥ 17,468,416
987,384
2,534,781
¥ 20,990,581

¥ 

(461,011)
‒2.2%

(560,381)
(56,442)
(436,937)
‒4.0%

¥  1,476,905
(1,230,220)
698,841
904,075
1,364,582
1,495,170

¥ 10,061,207
29,062,037
6,301,469
2,444,280
34.6%

¥ 17,724,729
1,226,244
¥ 18,950,973

¥ 15,971,496
712,301
2,119,660
¥ 18,803,457

¥ 

147,516
0.8%

291,468
92,664
209,456
2.1%

¥  2,558,530
(2,850,184)
(277,982)
725,345
604,536
1,414,569

¥ 10,359,723
30,349,287
7,015,409
1,865,746
34.1%

‒7.6 
‒9.6 
‒7.7 

‒8.6 
‒27.9 
‒16.4 
‒10.4 

̶
̶

̶
̶
̶
̶

+73.2 
̶
̶
‒19.8 
‒55.7
‒5.4 

+3.0
+4.4 
+11.3 
‒23.7 
̶

2009

2010

% change
2010 vs. 2009

¥ 

(139.13)
100
3,208.41

¥ 

66.79
45
3,303.49

Stock Price ·····································································································
Market Capitalization (Yen in millions) ··········································
Number of Shares Issued (shares)  ···················································

¥6,430
¥23,212,284
3,609,997,492

¥7,550
¥27,255,481
3,609,997,492

¥4,970
¥17,136,548
3,447,997,492

¥3,120
¥10,757,752
3,447,997,492

¥3,745
¥12,912,751
3,447,997,492

* Excluding vehicles and equipment of operating leases

TOYOTA ANNUAL REPORT 2010

̶
‒55.0 
+3.0 

+20.0 
+20.0 
̶

33

Consolidated Segment Information
Financial Section

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Toyota Motor Corporation
Fiscal years ended March 31

Business Segment:

Net Revenues:

2005

2006

2007

2008

2009

2010

Yen in millions 

% change

2010 vs. 2009

Automotive ········································

¥ 17,113,535

¥ 19,338,144

¥ 21,928,006

¥ 24,177,306

¥ 18,564,723

¥ 17,197,428

Financial Services ····························

All Other ···············································

Intersegment Elimination ···········

Consolidated·································

781,261

1,030,320

(373,590)
¥ 18,551,526

996,909

1,190,291

(488,435)
¥ 21,036,909

1,300,548

1,323,731

(604,194)
¥ 23,948,091

1,498,354

1,346,955

(733,375)
¥ 26,289,240

1,377,548

1,184,947

(597,648)
¥ 20,529,570

1,245,407

947,615

(439,477)
¥ 18,950,973

Operating Income (Loss):

Automotive ········································

¥ 1,452,535

¥ 1,694,045

¥ 2,038,828

¥ 2,171,905

¥ (394,876)

Financial Services ····························

All Other ···············································

Intersegment Elimination ···········

Consolidated·································

200,853

33,743

(14,944)
¥ 1,672,187

155,817

39,748

(11,268)
¥ 1,878,342

158,495

39,679

1,681

¥ 2,238,683

86,494

33,080

(21,104)
¥ 2,270,375

(71,947)
9,913

(4,101)

¥ (461,011)

¥  (86,370)
246,927

(8,860)

(4,181)
¥ 147,516

Geographic Segment:

Net Revenues:

Japan ······················································

¥ 12,004,155

¥ 13,111,457

¥ 14,815,282

¥ 15,315,812

¥ 12,186,737

¥ 11,220,303

North America ···································

Europe ···················································

Asia ··························································

Other ······················································

Intersegment Elimination

Consolidated

6,373,453

2,479,427

1,625,422

1,183,702

(5,114,633)
¥ 18,551,526

7,687,942

2,727,409

2,042,806

1,601,736

(6,134,441)
¥ 21,036,909

9,029,773

3,542,193

2,225,528

1,922,742

(7,587,427)
¥ 23,948,091

9,423,258

3,993,434

3,120,826

2,294,137

(7,858,227)
¥ 26,289,240

Operating Income (Loss):

Japan ······················································

¥  987,242

¥ 1,075,890

¥ 1,457,246

¥ 1,440,286

North America ···································

Europe ···················································

Asia ··························································

Other ······················································

Intersegment Elimination ···········

Consolidated·································

447,559

108,541

93,772

47,454

(12,381)
¥ 1,672,187

495,638

93,947

145,546

67,190

131

¥ 1,878,342

449,633

137,383

117,595

83,497

(6,671)
¥ 2,238,683

305,352

141,571

256,356

143,978

(17,168)
¥ 2,270,375

6,222,914

3,013,128

2,719,329

1,882,900

(5,495,438)
¥ 20,529,570

¥ (237,531)

(390,192)

(143,233)
176,060

87,648

46,237

5,670,526

2,147,049

2,655,327

1,673,861

(4,416,093)
¥ 18,950,973

¥ (225,242)
85,490

(32,955)
203,527

115,574

1,122

¥ (461,011)

¥  147,516

‒7.4 

‒9.6 

‒20.0 

̶

‒7.7 

̶

̶

̶

̶

̶

‒7.9 

‒8.9 

‒28.7 

‒2.4 

‒11.1 

̶

‒7.7 

̶

̶

̶

+15.6 

+31.9 

‒97.6 

̶

TOYOTA ANNUAL REPORT 2010

34

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Consolidated Quarterly Financial Summary
Financial Section

Toyota Motor Corporation
Fiscal years ended March 31

Net Revenues ··········································································
% Change ········································································
Operating Income (Loss) ···················································
% Change ········································································
Operating Income Margin ················································
Income (Loss) before Income Taxes and Equity in

Earnings of Affi  liated Companies 

% Change ········································································

Net Income (Loss) attributable to

Toyota Motor Corporation ··········································
% Change ········································································

First Quarter
¥6,215.1
‒4.7%
412.5
‒38.9% 
6.6%

453.0
‒38.7% 

353.6
‒28.1% 

Business Segment:
Net Revenues:

Automotive ····································································
Financial Services ························································
All Other ···········································································
Intersegment Elimination ·······································
Consolidated·····························································

¥ 5,720.9
363.1
288.2
(157.1)
¥ 6,215.1

Operating Income (Loss):

Automotive ····································································
Financial Services ························································
All Other ···········································································
Intersegment Elimination ·······································
Consolidated·····························································

¥332.3
79.1
2.9
(1.8)
¥412.5

Geographic Segment:

Net Revenues:

Japan ··················································································
North America ·······························································
Europe ···············································································
Asia ······················································································
Other ··················································································
Intersegment Elimination ·······································
Consolidated·····························································

¥  3,660.8
2,091.1
916.2
798.3
628.7
(1,880.0)
¥  6,215.1

Operating Income (Loss):

Japan ··················································································
North America ·······························································
Europe ···············································································
Asia ······················································································
Other ··················································································
Intersegment Elimination ·······································
Consolidated·····························································

¥217.1
69.1
20.3
69.3
44.5
(7.8)
¥412.5

2009

Second Quarter

¥5,975.3
‒7.9%
169.5
‒71.6%
2.8%

183.4
‒70.6%

139.8
‒69.0%

¥5,439.8
374.6
314.2
(153.3)
¥5,975.3

¥133.6
28.1
8.9
(1.1)
¥169.5

¥  3,546.5
1,861.9
867.7
827.7
592.7
(1,721.2)
¥  5,975.3

¥104.6
(34.9)
(11.5)
67.8
34.6
8.9
¥169.5

Yen in billions

Third Quarter
¥4,802.8
‒28.4%
(360.6)
̶ %
‒7.5%

Fourth Quarter
¥ 3,536.3
‒46.2%
(682.5)
̶ %
‒19.3%

First Quarter
¥  3,836.0
‒38.3%
(194.9)
̶ %
‒5.1%

2010

Second Quarter
¥4,541.6
‒24.0%
58.0
‒65.8%
1.3%

Third Quarter
¥5,292.9
10.2%
189.1
̶ %
3.6%

Fourth Quarter
¥  5,280.4
49.3%
95.3
̶ %
1.8%

(282.1)
̶ %

(164.7)
̶ %

¥4,311.1
346.6
294.3
(149.2)
¥4,802.8

¥(232.7)
(123.9)
0.0
(4.0)
¥(360.6)

¥  3,014.1
1,339.0
660.5
683.9
381.5
(1,276.2)
¥  4,802.8

¥(164.2)
(247.4)
(43.4)
40.5
33.5
20.4
¥(360.6)

(914.7)
̶ %

(765.8)
̶ %

¥3,092.9
293.2
288.2
(138.0)
¥3,536.3

¥(628.1)
(55.4)
(1.9)
2.9
¥(682.5)

¥1,965.3
930.9
568.7
409.5
280.0
(618.1)
¥3,536.3

¥(395.0)
(177.0)
(108.7)
(1.6)
(25.1)
24.9
¥(682.5)

(138.5)
̶ %

(77.8)
̶ %

¥3,413.0
320.1
204.1
(101.2)
¥3,836.0

¥(239.1)
49.6
(4.6)
(0.8)
¥(194.9)

¥2,181.8
1,175.2
515.1
494.1
343.3
(873.5)
¥3,836.0

¥(212.0)
(3.7)
(20.4)
26.9
17.4
(3.1)
¥(194.9)

75.5
‒58.8%

21.8
‒84.4%

¥4,108.3
312.0
225.1
(103.8)
¥4,541.6

¥(21.3)
74.8
5.0
(0.5)
¥ 58.0

¥  2,656.3
1,419.1
564.3
589.8
389.7
(1,077.6)
¥  4,541.6

¥(45.6)
30.5
1.7
38.5
23.3
9.6
¥ 58.0

224.9
̶ %

153.2
̶ %

¥4,861.1
307.2
226.2
(101.6)
¥5,292.9

¥124.5
80.6
(14.4)
(1.6)
¥189.1

¥  3,093.8
1,622.7
561.0
762.5
494.0
(1,241.1)
¥  5,292.9

¥  33.9
79.7
(21.3)
67.1
39.4
(9.7)
¥189.1

129.5
̶ %

112.2
̶ %

¥4,815.0
306.2
292.2
(133.0)
¥5,280.4

¥49.6
41.9
5.1
(1.3)
¥95.3

¥  3,288.3
1,453.5
506.7
809.0
446.8
(1,223.9)
¥  5,280.4

¥ (1.5)
(21.2)
7.0
71.0
35.5
4.5
¥95.3

TOYOTA ANNUAL REPORT 2010

35

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

All  fi nancial  information  discussed  in  this  section  is  derived  from  Toyotaʼs  consolidated  fi nancial 
statements that appear elsewhere in this annual report. The fi nancial statements have been prepared 
in conformity with accounting principles generally accepted in the United States of America.

Overview

fi nancial 

include 
The  business  segments  of  Toyota 
automotive  operations, 
services 
operations and all other operations. Automotive 
operations are Toyotaʼs most signifi cant business 
segment,  accounting  for  89%  of  Toyotaʼs  total 
revenues before the elimination of intersegment 
revenues for fi scal 2010. Toyotaʼs primary markets 
based  on  vehicle  unit  sales  for  fi scal  2010  were 
Japan (30%), North America (29%), Europe (12%) 
and  Asia  (14%).  During  fi scal  2010,  as  a  result 
of  announcements  of  recalls  and  other  safety 
measures for several models of vehicles in several 
countries, the number of recalls and other safety 
measures  increased.  These  recalls  and  other 
safety  measures  have  impacted  the  fi nancial 
results  of  the  automotive  and  fi nancial  services 
operations and led to a number of claims, lawsuits 
and government investigations. As a result of the 
foregoing, the fi scal 2010 operating results of the 
automotive operations were principally aff ected 
by factors including but not limited to the accrued 
costs  related  to  the  recalls  and  other  safety 
measures announced in fi scal 2010, a temporary 
decrease  in  sales  mainly  in  North  America  and 
additional  costs  resulting  from  a  change  in  the 
estimation  model  of  expenses  related  to  future 
recalls and other safety measures. In fi scal 2010, 
Toyota  has  employed  an  estimation  model  for 
recalls  and  other  safety  measures  which  takes 
into  account  Toyotaʼs  historical  experience  and 
individual occurrences of recalls and other safety 
measures  to  accrue  recall  costs  at  the  time  of 

vehicle sale. In addition, as a result of the above, 
the fi scal 2010 operating results of the fi nancial 
services  operations  were  principally  aff ected  by 
the evaluation for credit losses and residual value 
losses  at  March  31,  2010.  Not  all  of  the  impacts 
described  above  are  fi nancially  signifi cant  or 
are  able  to  be  precisely  measured.  Toyota  has 
included in the following discussion and analysis, 
where  relevant,  signifi cant  impacts  of  these 
items.

Automotive Market Environment
The  worldwide  automotive  market  is  highly 
competitive  and  volatile.  The  demand 
for 
automobiles  is  aff ected  by  a  number  of  factors 
including social, political and general economic 
conditions;  introduction  of  new  vehicles  and 
technologies; and costs incurred by customers to 
purchase and operate vehicles. These factors can 
cause consumer demand to vary substantially in 
diff erent  geographic  markets  and  for  diff erent 
types of automobiles.

The automotive industry generally experienced 
diffi  cult market conditions during fi scal 2010 due 
to  changes  in  market  demand  resulting  from 
a  shift  in  consumer  preference  towards  small 
and  low-price  vehicles,  despite  the  continuous 
growth  in  China,  India  and  other  emerging 
countries and the eff ects of government stimulus 
packages in developed countries.

The 

following 

forth  Toyotaʼs 
table  sets 
consolidated  vehicle  unit  sales  by  geographic 

Japan ··············································································································
North America ··························································································
Europe ···········································································································
Asia ··················································································································
Other* ············································································································
Overseas total····························································································
Total ················································································································

(Thousands of units) 
Year ended March 31,
2009
1,945
2,212
1,062
905
1,443
5,622
7,567

2008
2,188
2,958
1,284
956
1,527
6,725
8,913

2010
2,163
2,098
858
979
1,139
5,074
7,237

 * “Other” consists of Central and South America, Oceania, Africa and the Middle East, etc.

market  based  on  location  of  customers  for  the 
past three fi scal years.

8,000

6,000

4,000

2,000

10,000

(Thousands of units)

Consolidated Vehicle Sales

During fi scal 
2009, Toyotaʼs 
consolidated  ve-
hicle  unit  sales  in 
Japan  decreased 
due  to  weak  mar-
ket  conditions  as 
compared  to  the 
prior  fi scal  year. 
During fi scal 2010, 
sales  in  Japan  in-
creased  as  com-
pared  to  the  prior 
fi scal  year  refl ect-
ing 
in-
frequent 
troduction  of  new 
products and sales eff orts of domestic dealers on 
the sales of new products. In fi scal 2010, Toyota 
and Lexus brandsʼ market share excluding mini-
vehicles  was  48.2%,  and  Toyotaʼs  market  share 
(including  Daihatsu  and  Hino  brands)  including 
mini-vehicles was 44.3%, and both market shares 
represented record highs. Overseas vehicle unit 
sales  decreased  during  fi scal  2009  and  2010, 
each  compared  to  the  prior  fi scal  year.  During 
fi scal 2009, overseas vehicle unit sales decreased, 
particularly in North America and Europe, where 

70ʼ

80ʼ

60ʼʼ

ʼ10

ʼ09

FY

0

the  contraction  of  automotive  markets  was 
especially  pronounced.  During  fi scal  2010,  total 
overseas vehicle unit sales decreased, particularly 
in Europe, despite an increase in Asia.

Toyotaʼs  share  of  total  vehicle  unit  sales  in 
each market is infl uenced by the quality, safety, 
reliability,  price,  design,  performance,  economy 
and  utility  of  Toyotaʼs  vehicles  compared  with 
those off ered by other manufacturers. The timely 
introduction of new or redesigned vehicles is also 
an important factor in satisfying customer needs. 
Toyotaʼs  ability  to  satisfy  changing  customer 
preferences can aff ect its revenues and earnings 
signifi cantly.

The  profi tability  of  Toyotaʼs  automotive 
operations  is  aff ected  by  many  factors.  These 
factors include:

(cid:12255)vehicle unit sales volumes,
(cid:12255)the mix of vehicle models and options sold,
(cid:12255)the level of parts and service sales,
(cid:12255)the  levels  of  price  discounts  and  other  sales 

incentives and marketing costs,

(cid:12255)the  cost  of  customer  warranty  claims  and 

other customer satisfaction actions,

(cid:12255)the  cost  of  research  and  development  and 

other fi xed costs,

(cid:12255)the prices of raw materials,
(cid:12255)the ability to control costs,

TOYOTA ANNUAL REPORT 2010
TOYOTA ANNUAL REPORT 2010

36

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

in 

those  attributed 

(cid:12255)the effi  cient use of production capacity, and
(cid:12255)changes in the value of the Japanese yen and 
other  currencies  in  which  Toyota  does  busi-
ness.
Changes 

laws,  regulations,  policies  and 
other  governmental  actions  can  also  materially 
impact  the  profi tability  of  Toyotaʼs  automotive 
operations.  These  laws,  regulations  and  policies 
include 
to  environmental 
matters  and  vehicle  safety,  fuel  economy  and 
emissions  that  can  add  signifi cantly  to  the  cost 
of  vehicles.  The  European  Union  has  enforced 
a  directive  that  requires  manufacturers  to  be 
fi nancially  responsible  for  taking  back  end-of-
life  vehicles  and  to  take  measures  to  ensure 
that adequate used vehicle disposal facilities are 
established  and  those  hazardous  materials  and 
recyclable parts are removed from vehicles prior to 
scrapping. Please see “Legislation Regarding End-
of-Life Vehicles” “Information on the Company ̶ 
Business Overview ̶ Governmental Regulation, 
Environmental  and  Safety  Standards”  and  note 
23  to  the  consolidated  fi nancial  statements 
for  a  more  detailed  discussion  of  these  laws, 
regulations and policies.

Many governments also regulate local content, 
impose  tariff s  and  other  trade  barriers,  and 
enact  price  or  exchange  controls  that  can  limit 
an  automakerʼs  operations  and  can  make  the 
repatriation  of  profi ts  unpredictable.  Changes 
in  these  laws,  regulations,  policies  and  other 
governmental actions may aff ect the production, 
licensing, distribution or sale of Toyotaʼs products, 
cost  of  products  or  applicable  tax  rates.  Toyota 
is  currently  one  of  the  defendants  in  purported 
national  class  actions  alleging  violations  of  the 
U.S. Sherman Antitrust Act. Toyota believes that 
its actions have been lawful. In order to avoid a 
protracted  dispute,  however,  Toyota  entered 

into  a  settlement  agreement  with  the  plaintiff s 
at  the  end  of  February  2006.  The  settlement 
agreement is pending the approval of the federal 
district  court,  and  immediately  upon  approval 
the  plaintiff s  will,  in  accordance  with  the  terms 
of  the  settlement  agreement,  withdraw  all 
pending  actions  against  Toyota  in  the  federal 
district  court  as  well  as  all  state  courts  and  all 
related actions will be closed. From time-to-time, 
Toyota  issues  vehicle  recalls  and  takes  other 
safety measures including safety campaigns in its 
vehicles. In November 2009, Toyota announced 
a  safety  campaign  in  North  America  for  certain 
models  of  Toyota  and  Lexus  vehicles  related  to 
fl oor mat entrapment of accelerator pedals, and 
later  expanded  it  to  include  additional  models. 
In  January  2010,  Toyota  announced  a  recall  in 
North  America  for  certain  models  of  Toyota 
vehicles  related  to  sticking  and  slow-to-return 
accelerator pedals. Also in January 2010, Toyota 
recalled  in  Europe  and  China  certain  models  of 
Toyota  vehicles  related  to  sticking  accelerator 
pedals.  In  February  2010,  Toyota  announced  a 
worldwide recall related to the software program 
that  controls  the  antilock  braking  system  (ABS) 
in  certain  vehicles  models  including  the  Prius. 
The recalls and other safety measures described 
above  have  led  to  a  number  of  claims,  lawsuits 
and government investigations against Toyota in 
the United States. For a more detailed description 
of  these  claims, 
lawsuits  and  government 
investigations,  see  note  23  to  the  consolidated 
fi nancial statements.

The  worldwide  automotive  industry  is  in  a 
period of global competition which may continue 
for  the  foreseeable  future,  and  in  general  the 
competitive  environment 
in  which  Toyota 
operates  is  likely  to  intensify.  Toyota  believes  it 
has  the  resources,  strategies  and  technologies 

in  place  to  compete  eff ectively  in  the  industry 
as an independent company for the foreseeable 
future.

Total Assets by Financial
Services Operations

(¥ Billion)

16,000

12,000

8,000

4,000

0

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

Financial Services Operations
The  worldwide  automobile  fi nancial  services 
industry  has  become  highly  competitive  due 
to  the  contraction  of  automotive  markets.  As 
competition  increases,  margins  on  fi nancing 
transactions  may  decrease  and  market  share 
may also decline as customers obtain fi nancing 
for Toyota vehicles from alternative sources.

loans  and 

leasing  programs 

Toyotaʼs  fi nancial  services  operations  mainly 
include 
for 
customers  and  dealers.  Toyota  believes  that  its 
ability  to  provide  fi nancing  to  its  customers  is 
an  important  value  added  service.  Therefore, 
Toyota  has  expanded  its  network  of  fi nance 
subsidiaries in order to off er fi nancial services in 
many countries.

Toyotaʼs  competitors  for  retail  fi nancing  and 
retail  leasing  include  commercial  banks,  credit 
unions and other fi nance companies. Meanwhile, 
commercial banks and other captive automobile 
fi nance companies also compete against Toyotaʼs 
wholesale fi nancing activities.

Toyota  reasonably  estimated  and  recorded 
allowance  for  credit  losses  and  residual  value 
losses.  This  estimation  includes  the  unfavorable 
impact of the recalls and other safety measures 
announced in fi scal 2010.

Toyotaʼs fi nancial assets decreased during fi scal 
2010 primarily due to the impact of fl uctuations 
in foreign currency translation rates.

TOYOTA ANNUAL REPORT 2010

37

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

The following table provides information regarding Toyotaʼs fi nance receivables and operating leases 

as of March 31, 2009 and 2010.

Yen in millions
March 31,

2009

2010

Finance Receivables
Retail·························································································································································
Finance leases ·····································································································································
Wholesale and other dealer loans····························································································

Deferred origination costs ············································································································
Unearned income ·····························································································································
Allowance for credit losses
      Retail ·················································································································································
      Finance leases ······························································································································
      Wholesale and other dealer loans ····················································································

             Total fi nance receivables, net ······················································································
Less ‒ Current portion ····················································································································
      Noncurrent fi nance receivables, net ···············································································

Operating Leases
Vehicles ···················································································································································
Equipment ············································································································································

Less ‒ Accumulated depreciation ····························································································
      Vehicles and equipment on operating leases, net ··················································

¥  6,655,404
1,108,408
2,322,721
10,086,533 
104,521
(405,171)

(157,359)
(7,776)
(73,797)
(238,932)
9,546,951
(3,891,406)
¥  5,655,545

¥  2,729,713
107,168
2,836,881
(795,767)
¥  2,041,114

¥  6,810,144
1,232,508
2,403,239
10,445,891 
109,747
(482,983)

(148,503)
(36,917)
(47,059)
(232,479)
9,840,176
(4,209,496)
¥  5,630,680

¥  2,516,948
96,300
2,613,248
(791,169)
¥  1,822,079

Toyotaʼs  fi nance  receivables  are  subject  to 
collectability risks. These risks include consumer 
and dealer insolvencies and insuffi  cient collateral 
values (less costs to sell) to realize the full carrying 
values of these receivables. See discussion in the 
Critical  Accounting  Estimates  section  regarding 
“Allowance  for  Doubtful  Accounts  and  Credit 
Losses” and note 11 to the consolidated fi nancial 
statements regarding the allowance for doubtful 
accounts and credit losses.

Toyota continues to originate leases to fi nance 
new  Toyota  vehicles.  These  leasing  activities 
are  subject  to  residual  value  risk.  Residual  value 
losses  could  be  incurred  when  the  lessee  of  a 
vehicle does not exercise the option to purchase 

the  vehicle  at  the  end  of  the  lease  term.  See 
discussion  in  the  Critical  Accounting  Estimates 
in  Operating 
section  regarding  “Investment 
Leases” and note 2 to the consolidated fi nancial 
statements regarding the allowance for residual 
value losses.

into 

Toyota  primarily  enters 

interest  rate 
swap  agreements  and  cross  currency  interest 
rate  swap  agreements  to  convert  its  fi xed-rate 
debt  to  variable-rate  functional  currency  debt. 
A  portion  of  the  derivative  instruments  are 
entered into to hedge interest rate risk from an 
economic  perspective  and  are  not  designated 
to  specifi c  assets  or 
liabilities  on  Toyotaʼs 
consolidated  balance  sheet  and  accordingly, 

unrealized  gains  or  losses  related  to  derivatives 
that  are  not  designated  are 
recognized 
currently  in  operations.  See  discussion  in  the 
Critical  Accounting  Estimates  section  regarding 
“Derivatives  and  Other  Contracts  at  Fair  Value”, 
further discussion in the Market Risk Disclosures 
section and note 20 to the consolidated fi nancial 
statements.

Funding  costs  can  aff ect  the  profi tability  of 
Toyotaʼs  fi nancial  services  operations.  Funding 
costs are aff ected by a number of factors, some 
of which are not in Toyotaʼs control. These factors 
include general economic conditions, prevailing 
interest  rates  and  Toyotaʼs  fi nancial  strength. 
Funding costs decreased during fi scal 2009 and 
2010, mainly as a result of lower interest rates.

Toyota  launched  its  credit  card  business  in 
Japan at the beginning of fi scal 2002. As of March 
31, 2009, Toyota had 7.1 million cardholders, an 
increase  of  0.5  million  cardholders  compared 
with  March  31,  2008.  As  of  March  31,  2010, 
Toyota  had  7.7  million  cardholders,  an  increase 
of 0.6 million cardholders compared with March 
31, 2009. The credit card receivables at March 31, 
2009  decreased  by  ¥1.1  billion  from  March  31, 
2008 to ¥224.6 billion. The credit card receivables 
at March 31, 2010 increased by ¥30.8 billion from 
March 31, 2009 to ¥255.4 billion.

Other Business Operations
Toyotaʼs  other  business  operations  consist  of 
housing, including the manufacture and sale of 
prefabricated  homes;  information  technology 
related  businesses, 
information 
technology and telecommunications, intelligent 
transport systems, GAZOO and other.

including 

Toyota does not expect its other business

operations  to  materially  contribute  to  Toyotaʼs 
consolidated results of operations.

Currency Fluctuations
Toyota  is  aff ected  by  fl uctuations  in  foreign 
currency  exchange  rates.  In  addition  to  the 
Japanese  yen,  Toyota  is  principally  exposed  to 
fl uctuations  in  the  value  of  the  U.S.  dollar  and 
the  euro  and,  to  a  lesser  extent,  the  Australian 
dollar, the Canadian dollar and the British pound. 
Toyotaʼs consolidated fi nancial statements, which 
are  presented  in  Japanese  yen,  are  aff ected  by 
foreign currency exchange fl uctuations through 
both translation risk and transaction risk.

Translation  risk 

is  the  risk  that  Toyotaʼs 
consolidated fi nancial statements for a particular 
period or for a particular date will be aff ected by 
changes in the prevailing exchange rates of the 
currencies  in  those  countries  in  which  Toyota 
does  business  compared  with  the  Japanese 
yen.  Even  though  the  fl uctuations  of  currency 
exchange  rates  to  the  Japanese  yen  can  be 
substantial,  and,  therefore,  signifi cantly  impact 
comparisons with prior periods and among the 
various  geographic  markets,  the  translation  risk 
is a reporting consideration and does not refl ect 
Toyotaʼs underlying results of operations. Toyota 
does not hedge against translation risk.

Transaction  risk  is  the  risk  that  the  currency 
structure  of  Toyotaʼs  costs  and  liabilities  will 
deviate  from  the  currency  structure  of  sales 
proceeds  and  assets.  Transaction  risk  relates 
primarily  to  sales  proceeds  from  Toyotaʼs  non-
domestic  operations  from  vehicles  produced  in 
Japan.

location  of 

Toyota  believes  that  the 

its 
production facilities in diff erent parts of the world 
has signifi cantly reduced the level of transaction 
risk.  As  part  of  its  globalization  strategy,  Toyota 
has  continued 
localize  production  by 
constructing  production  facilities  in  the  major 
markets in which it sells its vehicles. In calendar 
2008  and  2009,  Toyota  produced  64.1%  and 

to 

TOYOTA ANNUAL REPORT 2010

38

 
Management's Discussion and Analysis of
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64.5%  of  Toyotaʼs  non-domestic  sales  outside 
Japan, respectively. In North America, 57.4% and 
60.0% of vehicles sold in calendar 2008 and 2009 
respectively  were  produced  locally.  In  Europe, 
60.9% and 57.0% of vehicles sold in calendar 2008 
and  2009  respectively  were  produced  locally. 
Localizing  production  enables  Toyota  to  locally 
purchase  many  of  the  supplies  and  resources 
used in the production process, which allows for 
a  better  match  of  local  currency  revenues  with 
local currency expenses.
Toyota  also  enters 

foreign  currency 
transactions  and  other  hedging  instruments  to 
address a portion of its transaction risk. This has 
reduced, but not eliminated, the eff ects of foreign 
currency  exchange  rate  fl uctuations,  which  in 
some years can be signifi cant. See notes 20 and 
21  to  the  consolidated  fi nancial  statements  for 
additional  information  regarding  the  extent  of 
Toyotaʼs  use  of  derivative  fi nancial  instruments 
to hedge foreign currency exchange rate risks.

into 

income  attributable 

Generally,  a  weakening  of  the  Japanese  yen 
against  other  currencies  has  a  positive  eff ect 
on  Toyotaʼs  revenues,  operating  income  and 
to  Toyota  Motor 
net 
Corporation.  A  strengthening  of  the  Japanese 
yen  against  other  currencies  has  the  opposite 
eff ect. In fi scal 2009 and 2010, the Japanese yen 
was on average and at the end of the fi scal year 
stronger  against  the  U.S.  dollar  and  the  euro  in 
comparison  to  the  prior  fi scal  year.  See  further 
discussion in the Market Risk Disclosures section 
regarding “Foreign Currency Exchange Rate Risk”.
During  fi scal  2009  and  2010,  the  average 
exchange rate of the Japanese yen strengthened 
against  the  major  currencies 
including  the 
U.S.  dollar  and  the  euro  compared  to  the 
average  exchange  rate  of  the  prior  fi scal  year. 
The  operating  results  excluding  the  impact  of 

currency fl uctuations described in the “Results of 
Operations ̶ Fiscal 2010 Compared with Fiscal 
2009”  and  the  “Results  of  Operations  ̶  Fiscal 
2009 Compared with Fiscal 2008,” show results of 
net revenues obtained by applying the Japanese 
yenʼs  average  exchange  rate  in  the  previous 
fi scal year to the local currency-denominated net 
revenues for fi scal 2009 and 2010, respectively, as 
if  the  value  of  the  Japanese  yen  had  remained 
constant  for  the  comparable  periods.  Results 
excluding  the  impact  of  currency  fl uctuations 
year-on-year  are  not  on  the  same  basis  as 
Toyotaʼs  consolidated  fi nancial  statements  and 
do  not  conform  with  U.S.  GAAP.  Furthermore, 
Toyota does not believe that these measures are 
a  substitute  for  U.S.  GAAP  measures.  However, 
Toyota  believes  that  such  results  excluding  the 
impact  of  currency  fl uctuations  year-on-year 
provide additional useful information to investors 
regarding the operating performance on a local 
currency basis.

non-fi nancial data such as units of sale, units of 
production,  market  share  information,  vehicle 

model plans and plant location costs to allocate 
resources within the automotive operations.

Geographic Breakdown

The following table sets forth Toyotaʼs net revenues in each geographic market based on the country 
location of the parent company or the subsidiaries that transacted the sale with the external customer for 
the past three fi scal years.

Yen in millions

Year ended March 31,

2008

2009

2010

Revenues by Market
FY2010

Japan ··················································

¥8,418,620

¥7,471,916

¥7,314,813

North America ······························

9,248,950

6,097,676

5,583,228

Europe ···············································

3,802,814

2,889,753

2,082,671

Asia ······················································

2,790,987

2,450,412

2,431,648

Other* ················································

2,027,869

1,619,813

1,538,613

 * “Other” consists of Central and South America, Oceania and Africa.

ダミー

38.6 %
Japan
North America 29.5 %
11.0 %
Europe
12.8 %
Asia
All Other Markets 8.1 %

Segmentation
Toyotaʼs  most  signifi cant  business  segment  is 
its automotive operations. Toyota carries out its 
automotive operations as a global competitor in 
the worldwide automotive market. Management 
the 
allocates 
performance  of,  its  automotive  operations  as 
a  single  business  segment  on  a  worldwide 
basis.  Toyota  does  not  manage  any  subset  of 
its  automotive  operations,  such  as  domestic 
or  overseas  operations  or  parts,  as  separate 
management units.

to,  and  assesses 

resources 

the 

The  management  of 

automotive 
operations 
is  aligned  on  a  functional  basis 
with  managers  having  oversight  responsibility 
for  the  major  operating  functions  within  the 
segment.  Management  assesses  fi nancial  and 

Results of Operations ̶Fiscal 2010 Compared with Fiscal 2009

Yen in millions

Year ended March 31,

2010 vs. 2009 change

2009

2010

Amount

Percentage

Net revenues:

Japan ····························································· ¥  12,186,737

¥ 11,220,303

¥ 

(966,434)

North America ··········································

Europe ··························································

Asia ·································································

Other* ···························································

Intersegment elimination/

6,222,914

3,013,128

2,719,329

1,882,900

5,670,526

2,147,049

2,655,327

1,673,861

(552,388)

(866,079)

(64,002)

(209,039)

unallocated amount ························

(5,495,438)

(4,416,093)

1,079,345

Total ····················································· ¥  20,529,570

¥ 18,950,973

¥ (1,578,597)

 * “Other” consists of Central and South America, Oceania and Africa.

‒7.9%

‒8.9%

‒28.7%

‒2.4%

‒11.1%

−

‒7.7%

TOYOTA ANNUAL REPORT 2010

39

Management's Discussion and Analysis of
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Yen in millions

Year ended March 31,

2010 vs. 2009 change

2009

2010

Amount

Percentage

in Europe compared to the prior calendar year due to the continuous market downturn. Aff ected by this 
downturn, Toyotaʼs vehicle unit sales decreased to 7,237 thousand vehicles, or by 4.4%, compared to the 
prior fi scal year.

Operating income (loss):

Japan ·····························································

¥ (237,531)

¥ (225,242)

¥  12,289

North America ··········································

(390,192)

Europe ··························································

(143,233)

Asia ·································································

Other* ···························································

176,060

87,648

Intersegment elimination/

85,490

(32,955)

203,527

115,574

unallocated amount ························

46,237

1,122

Total ······················································

¥ (461,011)

¥  147,516

Operating margin ···········································

‒2.2%

0.8%

475,682

110,278

27,467

27,926

(45,115)
¥ 608,527

3.0%

Income (loss) before income taxes and equity 
in earnings of affi  liated companies ···············

Net margin from income (loss) before 

income taxes and equity in earnings of 
affi  liated companies ····································

Equity in earnings of affi  liated companies ···

42,724

45,408

‒2.7%

1.5%

4.2%

2,684

(560,381)

291,468

851,849

−

−

−

+15.6%

+31.9%

‒97.6%

−

−

+6.3%

Net income (loss) attributable to

Toyota Motor Corporation ····················

(436,937)

209,456

646,393

−

Net margin attributable to

Toyota Motor Corporation ····················

‒2.1%

1.1%

3.2%

 * “Other” consists of Central and South America, Oceania and Africa.

Net Revenues
Toyota  had  net  revenues  for  fi scal  2010  of  ¥18,950.9  billion,  a  decrease 
of  ¥1,578.6  billion,  or  7.7%,  compared  with  the  prior  year.  This  decrease 
principally refl ects the unfavorable impact of fl uctuations in foreign currency 
translation rates of ¥986.9 billion, the impact of decreased vehicle unit sales 
and  changes  in  sales  mix  of  approximately  ¥570.0  billion,  partially  off set 
by the increased parts sales of ¥34.9 billion during fi scal 2010. Eliminating 
the  diff erence  in  the  Japanese  yen  value  used  for  translation  purposes, 
net  revenues  would  have  been  approximately  ¥19,937.8  billion  during 
fi scal 2010, a 2.9% decrease compared with the prior year. The automotive 
market  expanded  by  10.0%  in  Japan  compared  to  the  prior  fi scal  year 
due  to  the  government  stimulus  packages.  However,  other  automotive 
markets contracted signifi cantly such as 22.0% in North America and 13.7% 

Net Revenues

(¥ Billion)

30,000

24,000

18,000

12,000

6,000

0

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

Toyotaʼs net revenues by product category in each business with external customer is as follows:

Yen in millions

Year ended March 31,

2010 vs. 2009 change

2009

2010

Amount

Percentage

Vehicles ·································································· ¥ 15,635,490

¥ 14,309,595

¥ (1,325,895)

Parts and components for overseas production ··

Parts and components for after service 

Other ·······································································

298,176

1,575,316

1,041,519

355,273

1,543,941

978,499

57,097

(31,375)

(63,020)

Total Automotive ········································

18,550,501

17,187,308

(1,363,193)

‒8.5%

+19.1%

‒2.0%

‒6.1%

‒7.3%

All Other ································································

623,219

537,421

(85,798)

‒13.8%

Total sales of products ···································

19,173,720

17,724,729

Financial services ··············································

1,355,850

1,226,244

(1,448,991)

(129,606)

Total ···································································· ¥ 20,529,570

¥ 18,950,973

¥ (1,578,597)

‒7.6%

‒9.6%

‒7.7%

Toyotaʼs  net  revenues  include  net  revenues 
from  sales  of  products,  consisting  of  net 
revenues  from  automotive  operations  and  all 
other operations, that decreased by 7.6% during 
fi scal  2010  compared  with  the  prior  fi scal  year 
to  ¥17,724.7  billion,  and  net  revenues  from 
fi nancial  services  operations  that  decreased  by 
9.6% during fi scal 2010 compared with the prior 
fi scal  year  to  ¥1,226.2  billion.  Eliminating  the 
diff erence  in  the  Japanese  yen  value  used  for 
translation  purposes,  net  revenues  from  sales 
of  products  would  have  been  ¥18,618.7  billion, 
a  2.9%  decrease  during  fi scal  2010  compared 
with  the  prior  fi scal  year.  The  decrease  in  net 
revenues from sales of products is due primarily 

to a decrease in vehicle unit sales which resulted 
from  the  generally  diffi  cult  market  conditions 
in  the  automotive  industry  as  a  whole  in  fi scal 
2010. Eliminating the diff erence in the Japanese 
yen  value  used  for  translation  purposes,  net 
from  fi nancial  services  operations 
revenues 
would have been approximately ¥1,319.1 billion, 
a  2.7%  decrease  during  fi scal  2010  compared 
with  the  prior  fi scal  year.  The  decrease  in  net 
revenues 
from  fi nancial  services  operations 
resulted  primarily  from  unfavorable  impact  of 
fl uctuations in foreign currency translation rates 
and decrease in rental income from vehicles and 
equipment on operating leases.

TOYOTA ANNUAL REPORT 2010

40

Management's Discussion and Analysis of
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Number of fi nancing contracts by geographic region (at the end of the fi scal year 2009 and 2010) is as 

(cid:12255)North America

follows:

Number of fi nancing contracts in thousands

Year ended March 31,

2010 vs. 2009 change

Toyotaʼs consolidated vehicle unit sales 

Japan ·······································································

North America ···················································

Europe ····································································

Asia ···········································································

Other* ·····································································

2009

1,660

4,403

748

387

440

Total ·······························································

7,638

* “Other” consists of Central and South America, Oceania and Africa.

2010

1,684

4,488

774

428

476

7,850

Amount

Percentage

24

85

26

41

36

212

+1.4%

+1.9%

+3.5%

+10.6%

+8.2%

+2.8%

revenues 

Geographically,  net 

(before  the 
elimination  of  intersegment  revenues)  for  fi scal 
2010 decreased by 7.9% in Japan, 8.9% in North 
America, 28.7% in Europe, 2.4% in Asia and 11.1% 
in  Other  compared  with  the  prior  fi scal  year. 
Eliminating  the  diff erence  in  the  Japanese  yen 
value used for translation purposes, net revenues 

in fi scal 2010 would have decreased by 7.9% in 
Japan,  1.2%  in  North  America,  20.1%  in  Europe, 
7.3% in Other and would have increased by 5.5% 
in Asia compared with the prior fi scal year.

The following is a discussion of net revenues in 
each geographic market (before the elimination 
of intersegment revenues).

(cid:12255)Japan

Toyotaʼs consolidated vehicle unit sales 

Thousands of units

Year ended March 31,

2010 vs. 2009 change

2009
1,945

2010
2,163

Amount
218

Percentage
11.2%

Yen in millions

Year ended March 31,
2010
2009

2010 vs. 2009 change

Amount

Percentage

Net revenues:

       Sales of products······································
       Financial services ·····································
             Total ·························································

¥12,067,494
119,243
¥12,186,737

¥11,095,044
125,259
¥11,220,303

¥(972,450)
6,016
¥(966,434)

‒8.1%
+5.0%
‒7.9%

Supported  by  the  government  stimulus  packages  including  the  eco-car  tax  reduction  and  subsidy, 
Toyotaʼs domestic vehicle unit sales showed growth as compared to the prior fi scal year mainly within 
the environmentally-friendly and new vehicle markets, such as Prius and SAI. However, net revenues in 
Japan decreased refl ecting the decrease in the number of exported vehicles for the overseas markets.

Thousands of units

Year ended March 31,

2010 vs. 2009 change

2009
2,212

2010
2,098

Amount
(114)

Percentage
‒5.2%

Yen in millions

Year ended March 31,
2010
2009

2010 vs. 2009 change

Amount

Percentage

Net revenues:

       Sales of products······································
       Financial services ·····································
             Total ·························································

¥5,226,426
996,488
¥6,222,914

¥4,782,379
888,147
¥5,670,526

¥(444,047)
(108,341)
¥(552,388)

‒8.5%
‒10.9%
‒8.9%

The market is recovering gradually from the downturn stemming from the fi nancial crisis since the fall 
of 2008 and Toyotaʼs vehicle unit sales in the second half of fi scal 2010 increased year-on-year primarily 
due to the sales of new Sienna. However, net revenues in North America decreased primarily as a result of 
the substantial decline in vehicle unit sales caused by the downturn in the market during the fi rst half of 
fi scal 2010, fl uctuations in foreign currency translation rates and the eff ects of the recalls and other safety 
measures.

(cid:12255)Europe

Toyotaʼs consolidated vehicle unit sales 

Thousands of units

Year ended March 31,

2010 vs. 2009 change

2009
1,062

2010
858

Amount
(204)

Percentage
‒19.2%

Yen in millions

Year ended March 31,
2010
2009

2010 vs. 2009 change

Amount

Percentage

Net revenues:

       Sales of products······································
       Financial services ·····································
             Total ·························································

¥2,911,234
101,894
¥3,013,128

¥2,065,768
81,281
¥2,147,049

¥(845,466)
(20,613)
¥(866,079)

‒29.0%
‒20.2%
‒28.7%

Although Toyotaʼs vehicle unit sales in some European countries increased compared with the prior fi scal 
year benefi ting from various government stimulus packages, net revenues in Europe overall decreased 
primarily due to the decrease in vehicle unit sales which resulted from the downturn in the market and 
fl uctuations in foreign currency translation rates.

TOYOTA ANNUAL REPORT 2010

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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(cid:12255)Asia

Operating Costs and Expenses

Toyotaʼs consolidated vehicle unit sales 

Thousands of units

Year ended March 31,

2010 vs. 2009 change

2009
905

2010
979

Amount
74

Percentage
+8.3%

Yen in millions

Year ended March 31,
2010
2009

2010 vs. 2009 change

Amount

Percentage

Net revenues:

       Sales of products······································
       Financial services ·····································
             Total ·························································

¥2,676,939
42,390
¥2,719,329

¥2,612,595
42,732
¥2,655,327

¥(64,344)
342
¥(64,002)

‒2.4%
+0.8%
‒2.4%

Although Toyotaʼs vehicle unit sales increased, particularly in Thailand and Indonesia, compared with the 
prior fi scal year due primarily to various government stimulus packages, net revenues in Asia decreased 
due primarily to the unfavorable impact of fl uctuations in foreign currency translation rates. Eliminating 
the  diff erence  in  the  Japanese  yen  value  used  for  translation  purposes  of  ¥212.9  billion,  net  revenues 
would have increased by ¥148.6 billion.

(cid:12255)Other

Toyotaʼs consolidated vehicle unit sales 

1,443

1,139

Year ended March 31,
2010
2009

2010 vs. 2009 change

Amount

(304)

Percentage

‒21.1%

Thousands of units

Yen in millions

Year ended March 31,
2010
2009

2010 vs. 2009 change

Amount

Percentage

Net revenues:

       Sales of products······································
       Financial services ·····································
             Total ·························································

¥1,779,089
103,811
¥1,882,900

¥1,571,846
102,015
¥1,673,861

¥(207,243)
(1,796)
¥(209,039)

‒11.6%
‒1.7%
‒11.1%

Net revenues in Other decreased due to the decrease in Toyotaʼs vehicle unit sales compared to the prior 
fi scal year as a result of a downturn in the markets in Central and South America, Oceania, Africa, and all 
other regions.

Yen in millions

Year ended March 31,

2010 vs. 2009 change

2009

2010

Amount

Percentage

Operating costs and expenses 

Cost of products sold ···························

¥17,468,416 

¥15,971,496 

¥(1,496,920)

Cost of fi nancing operations ···········

987,384 

712,301 

Selling, general and administrative ·

2,534,781 

2,119,660 

(275,083)

(415,121)

Total ········································································

¥20,990,581 

¥18,803,457 

¥(2,187,124)

‒8.6%

‒27.9%

‒16.4%

‒10.4%

Yen in millions

2010 vs. 2009 change

Changes in operating costs and expenses:

Eff ect of decrease in vehicle unit sales and changes in sales mix ···························

Eff ect of fl uctuation in foreign currency translation rates ···········································

Eff ect of increase in parts sales ··································································································

Eff ect of decrease in research and development expenses ······································

Eff ect of cost reduction eff orts, decrease in fi xed costs and other eff orts ·········

Total

(110,000)

(963,300)

11,200

(178,700)

(946,324)

(2,187,124)

Operating  costs  and  expenses  decreased  by 
¥2,187.1  billion,  or  10.4%,  to  ¥18,803.4  billion 
during fi scal 2010 compared with the prior fi scal 
year.  This  decrease  resulted  primarily  from  the 
¥963.3  billion  impact  of  fl uctuations  in  foreign 
currency  translation  rates,  the  ¥946.3  billion  of 
cost  reduction  eff orts,  decrease  in  fi xed  costs 
and  other  eff orts,  the  ¥178.7  billion  decrease  in 
research  and  development  expenses,  and  the 
approximate  ¥110.0  billion  impact  on  costs  of 
products attributable to the decrease in vehicle 
unit sales and the changes in sales mix, partially 
off set by the ¥11.2 billion impact on increase in 
parts  sales.  The  cost  reduction  eff orts,  decrease 
in  fi xed  costs  and  other  eff orts  are  partially 
off set  by  the  ¥105.7  billion  increase  in  costs 
resulting from a change in the estimation model 
of  expenses  related  to  future  recalls  and  other 
safety measures.

(cid:12255)Cost Reduction Eff  orts
During  fi scal  2010,  continued  cost  reduction 
eff orts reduced operating costs and expenses by 
approximately ¥520.0 billion. The cost reduction 
eff orts  include  decreases  in  the  prices  of  steel, 
precious  metals,  non-ferrous  alloys  including 
aluminum,  plastic  parts  and  other  production 
materials  and  parts.  In  fi scal  2010,  the  decline 
in  raw  materials  prices  and,  continued  cost 
reduction  eff orts,  by  working  closely  with 
suppliers,  contributed  to  the  improvement  in 
earnings. These cost reduction eff orts related to 
ongoing  value  engineering  and  value  analysis 
activities, the use of common parts that result in a 
reduction of part types and other manufacturing 
initiatives designed to reduce the costs of vehicle 
production.

TOYOTA ANNUAL REPORT 2010

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

Top Messages

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

in 

initiatives.  The  decrease 

(cid:12255)Cost of Products Sold
Cost  of  products  sold  decreased  by  ¥1,496.9 
billion, or 8.6%, to ¥15,971.5 billion during fi scal 
2010  compared  with  the  prior  fi scal  year.  The 
decrease in cost of products sold for automotive 
operations is primarily attributed to the decrease 
in fi xed costs including the decrease in research 
and  development  expenses,  the  cost  reduction 
eff orts,  the  decrease  in  vehicle  unit  sales  and 
the  changes  in  sales  mix,  and  the  impact  of 
fluctuations 
foreign  currency  translation 
rates  partially  off set  by  increases  in  parts  sales. 
The  decrease    in    fixed    costs  was  due  mainly 
to  a  decline  in  labor  costs  and  research  and 
development  expenses  as  a  result  of  profit 
in 
improvement 
vehicle  unit  sales  and  the  changes  in  sales 
mix were due to factors such as the substantial 
contraction  of  the  automotive  market  caused 
by  the  financial  crisis  since  the  fall  of  2008. 
The  decrease  in  research  and  development 
expenses  is  attributable  to  reduced  develop-
ment  costs  real-
ized  as  a  result  of 
Toyotaʼs  more  fo-
cused investment 
decisions  for  the 
future  such  as  in 
e n v i r o n m e n t a l 
technologies, and 
e f f e c t i v e   man-
agement over re-
search and devel-
opment expenses 
spending.

Cost of Products Sold

(%)
100

(¥ Billion)

12,000

16,000

20,000

4,000

8,000

20

40

60

80

0

0

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

% of sales of products
(Right scale)

TOYOTA ANNUAL REPORT 2010

(cid:12255)Cost of Financing Operations

Changes in cost of fi nancing operations:
Eff ect of fl uctuation in foreign

Yen in millions
2010 vs. 2009 
change

currency translation rates ················ ¥  (83,500)
(70,000)

Eff ect of changes in funding costs ··
Eff ect of increase in valuation
gains on interest rate swaps
stated at fair value ·······························

(64,500)

Eff ect of decrease in provision for

residual value losses ···························
Other ································································

(50,000)
(7,083) 
Total ······································································· ¥ (275,083)

Cost  of  fi nancing  operations  decreased  by 
¥275.1 billion, or 27.9%, to ¥712.3 billion during 
fi scal  2010  compared  with  the  prior  year.  The 
decrease  resulted  primarily  from  the  ¥83.5 
billion impact of fl uctuations in foreign currency 
translation  rates,  the  ¥70.0  billion  favorable 
impact  of  changes  in  funding  costs,  the  ¥64.5 
billion 
recognition  of  valuation  gains  on 
interest  rate  swaps  stated  at  fair  value,  and  the 
¥50.0  billion  decrease  in  provision  for  residual 
value  losses.  The  favorable  impact  of  changes 
in  funding  costs  is  attributable  to  a  decline  in 
market  interest  rates.  The  decrease  in  provision 
for  residual  value  losses  is  primarily  attributable 
to  the  recovery  of  the  used  vehicles  markets 
particularly in the United States and other eff ects, 
partially off set by the impact from the recalls and 
other safety measures.

Selling, General and Administrative Expenses
Selling,  general  and  administrative  expenses 
decreased by ¥415.1 billion, or 16.4%, to ¥2,119.6 
billion  during  fi scal  2010  compared  with  the 
prior fi scal year. This decrease mainly refl ects the 
¥173.8 billion decrease for the fi nancial services 
operations and the ¥84.9 billion decrease of mar-

R&D Expenses

6

9

750

500

1,000

(¥ Billion)

(%)
12

expense. 
keting 
The  decrease 
in 
the  fi nancial  ser-
vices  operations 
is primarily due to 
the  ¥140.0  billion 
in  pro-
decrease 
vision 
for  credit 
losses  and  net 
charge-off s, which 
is  attributable  to 
the  rise  in  the  ra-
tio of credit losses 
as  a  result  of  the 
economic  down-
turn mainly in the 
United  States 
in 
the prior fi scal year, partially off set by the impact 
from the recalls and other safety measures. The 
decrease in marketing expense is attributable to 
reduced  marketing  costs  realized  as  a  result  of 
the profi t improvement initiatives.

% of sales of products
(Right scale)

250

ʼ10

70ʼ

80ʼ

60ʼ

ʼ09

FY

0

0

3

Operating Income and Loss

Changes in operating income and loss:
Eff ect of decrease in vehicle unit
sales and changes in sales mix
and other operational factors ·······
Eff ect of increase in parts sales ··········
Eff ect of fl uctuation in foreign

Yen in millions
2010 vs. 2009 
change

¥ (370,000)
23,700

currency translation rates ················

(23,600) 

Eff ect of decrease in research

and development expenses ··········

178,700

Eff ect of cost reduction eff orts,

decrease in fi xed costs and
other eff orts ············································
Total ················································································

799,727
¥ 608,527

Toyotaʼs  operating  income  increased  by  ¥608.5 
billion  to  an  operating  income  of  ¥147.5  billion 

during fi scal 2010 compared with the prior year. 
This  operating  income  was  favorably  impacted 
by  the  eff ects  of  a  ¥799.7  billion  cost  reduction 
eff orts,  decrease  in  fi xed  costs  and  other  eff orts, 
the  ¥178.7  billion  decrease  in  research  and 
development  expenses,  and  the  ¥23.7  billion 
increase  in  parts  sales,  partially  off set  by  the 
¥380.0 billion decrease in vehicle unit sales and 
the  changes  in  sales  mix.  The  cost  reduction 
eff orts, decrease in fi xed costs and other eff orts 
are partially off set by the ¥105.7 billion increase 
in costs resulting from a change in the estimation 
model  of  expenses  related  to  future  recalls  and 
other safety measures.

During fi scal 2010, operating income (before the 
elimination  of  intersegment  profi ts),  increased 
by ¥475.6 billion in North America, increased by 
¥27.5 billion, or 15.6%, in Asia, and increased by 
¥27.9  billion,  or  31.9%  in  Other  compared  with 
the  prior  fi scal  year.  During  fi scal  2010,  operat-
ing loss (before the elimination of intersegment 
profi ts)  decreased  by  ¥12.3  billion  in  Japan  and 
decreased by ¥110.3 billion in Europe compared 
with  the  prior  fi s-
cal year.

Operating Income (Loss)

The  following  is  a 
discussion of oper-
ating  income  and 
loss  in  each  geo-
graphic market.

(¥ Billion)

2,500

(%)
20

2,000

1,500

1,000

500

0

-500

16

12

8

4

0

-4

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

% of net revenues (Right scale)

43

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Financial Section

(cid:12255)Japan

Yen in millions
2010 vs. 2009 
change

Changes in operating income and loss:
Eff ect of decrease in production

volume and vehicle unit sales in
the export markets and other
operational factors ································

Eff ect of cost reduction eff orts,

decrease in fi xed costs and other
eff orts ···························································
Total ·········································································

¥ (325,000)

337,289
¥  12,289

The  decrease  in  operating  losses  in  Japan 
was  mainly  due  to  the  cost  reduction  eff orts, 
decrease  in  fi xed  costs  and  other  eff orts  in  the 
automotive  operations  segment,  partially  off set 
by  the  ¥330.0  billion  impact  of  decreases  in 
both  production  volume  and  vehicle  unit  sales 
in  the  export  markets.  The  decreases  in  both 
production volume and vehicle unit sales in the 
export  markets  are  attributable  to  the  diffi  cult 
market  conditions  particularly  in  North  America 
and Europe.

(cid:12255)North America

Changes in operating income and loss:
Eff ect of decrease in production

volume and vehicle unit sales
and other operational factors ·······

Eff ect of fl uctuation in foreign

Yen in millions
2010 vs. 2009 
change

¥(30,000)

currency translation rates ················

(4,100)

Eff ect of cost reduction eff orts,

decrease in fi xed costs and other
eff orts ·························································
Total ·······································································

509,782
¥475,682

The  increase  in  operating  income  in  North 
America  was  due  mainly  to  the  ¥200.0  billion 
decreases  in  the  provision  for  credit  losses,  net 

charge-off s  and  provision  for  residual  value 
losses of sales fi nance subsidiaries in the United 
States,  which  are  included  in  “Eff ect  of  cost 
reduction  eff orts,  decrease  in  fi xed  costs  and 
other eff orts”, partially off set by the ¥40.0 billion 
impact of decreases in both production volume 
and vehicle unit sales and the ¥4.1 billion impact 
of the fl uctuations in foreign currency translation 
rates. The decreases in both production volume 
and  vehicle  unit  sales  in  North  America  are 
attributable to the substantial decline in vehicle 
unit sales of commercial vehicles and passenger 
vehicles  due  to  the  downturn  in  the  market  in 
the fi rst half of fi scal year 2010.

(cid:12255)Europe

Yen in millions
2010 vs. 2009 
change

Changes in operating income and loss:
Eff ect of decrease in production
volume and vehicle unit sales
and other operational factors ······

Eff ect of fl uctuation in foreign

currency translation rates ···············

Eff ect of cost reduction eff orts,

decrease in fi xed costs and other
eff orts ························································
Total ······································································

¥(60,000)

4,900

165,378
¥110,278

The  decrease  in  operating  loss  in  Europe  was 
mainly  due  to  the  ¥155.3  billion  impact  of  cost 
reduction eff orts, decrease in fi xed costs and other 
eff orts  in  the  automotive  operations  segment 
and  the  ¥4.9  billion  impact  of  fl uctuations  in 
foreign currency translation rates, partially off set 
by the ¥60.0 billion reduction of both production 
volume and vehicle unit sales. The decreases in 
both  production  volume  and  vehicle  unit  sales 
in  Europe  was  attributable  to  the  decline  in 
vehicle unit sales in the overall European market 

compared  to  the  prior  fi scal  year  despite  sales 
growth in some of the countries that benefi ted 
from government stimulus packages.

(cid:12255)Asia

Changes in operating income and loss:
Eff ect of increase in production
volume and vehicle unit sales
and other operational factors ·······

Eff ect of fl uctuation in foreign

Yen in millions
2010 vs. 2009 
change

¥20,000

currency translation rates ················

(16,200)

Eff ect of cost reduction eff orts,

decrease in fi xed costs and other
eff orts ·························································
Total ·······································································

23,667
¥27,467

The  increase  in  operating  income  in  Asia  was 
mainly due to the ¥20.0 billion impact of increase 
in production volume and vehicle unit sales and 
the ¥18.6 billion impact of cost reduction eff orts, 
decrease  in  fi xed  costs  and  other  eff orts  in  the 
automotive  operations  segment,  partially  off set 
by  the  ¥16.2  billion  impact  of  fl uctuation  in 
foreign currency translation rates. The increase in 
production volume and vehicle unit sales in Asia 
was primarily attributable to the recovery of Asian 
automotive markets, particularly in Thailand and 
Indonesia,  benefi ting  from  the  government 
stimulus packages.

Other Income and Expenses
Interest and dividend income decreased by ¥60.2 
billion,  or  43.5%,  to  ¥78.2  billion  during  fi scal 
2010 compared with the prior fi scal year mainly 
due  to  a  decrease  in  interest  income  refl ecting 
decreases in market interest rates.

Interest  expense  decreased  by  ¥13.5  billion, 
or  28.7%,  to  ¥33.4  billion  during  fi scal  2010 

compared with the prior fi scal year.

Foreign exchange gains, net increased by ¥70.0 
billion to ¥68.2 billion during fi scal 2010 compared 
with the prior fi scal year. Foreign exchange gains 
and  losses  include  the  diff erences  between  the 
value  of  foreign  currency  denominated  sales 
translated  at  prevailing  exchange  rates  and 
the  value  of  the  sales  amounts  settled  during 
the  year,  including  those  settled  using  forward 
foreign currency exchange contracts.

Other  income,  net  increased  by  ¥220.0  billion 
to ¥30.9 billion during fi scal 2010 compared with 
the  prior  fi scal  year.  This  increase  was  mainly 
due to the recognition of impairment losses on 
available-for sale securities in the prior fi scal year.

Income Taxes
The  provision  for  income  taxes  increased  by 
¥149.1  billion  to  ¥92.6  billion  during  fi scal  2010 
compared  with  the  prior  year  primarily  due  to 
the increase in income before income taxes. The 
eff ective  tax  rate  was  31.8%,  which  was  lower 
than  the  statutory  tax  rate  in  Japan.  This  was 
primarily  due  to  the  increase  in  income  before 
income  taxes  of  overseas  subsidiaries  whose 
statutory tax rates were lower than the statutory 
tax rate in Japan.

Net Income and Loss attributable to the 
Noncontrolling Interest and Equity in Earnings 
of Affi  liated Companies
Net  income  attributable  to  the  noncontrolling 
interest increased by ¥59.0 billion to ¥34.8 billion 
during fi scal 2010 compared with the prior year. 
This  increase  was  mainly  due  to  an  increase  in 
net  income  attributable  to  the  shareholders  of 
consolidated subsidiaries.

Equity 

in  earnings  of  affi  liated  companies 

TOYOTA ANNUAL REPORT 2010

44

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

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Performance Highlights

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Financial Section

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during  fi scal  2010  increased  by  ¥2.7  billion,  or 
6.3%,  to  ¥45.4  billion  compared  with  the  prior 
fi scal year. This increase was due to an increase 
in net income attributable to the shareholders of 
affi  liated companies.

2010  compared  with  losses  of  ¥381.3  billion  in 
the  prior  fi scal  year.  The  increase  in  unrealized 
holding gains on securities was mainly due to the 
recognition of impairment losses on available-for 
sale securities in the prior fi scal year.

Net Income and Loss attributable to Toyota 
Motor Corporation
Net 
income  attributable  to  Toyota  Motor 
Corporation increased by ¥646.4 billion to ¥209.4 
billion  during  fi scal  2010  compared  with  the 
prior fi scal year.

income 

Other Comprehensive Income and Loss
Other  comprehensive 
increased  by 
¥1,127.4  billion  to  ¥260.9  billion  for  fi scal  2010 
compared with the prior fi scal year. This increase 
resulted primarily from unrealized holding gains 
on  securities  in  fi scal  2010  of  ¥176.4  billion 
compared with losses of ¥293.1 billion in the prior 
fi scal  year,  and  from  favorable  foreign  currency 
translation  adjustments  of  ¥9.8  billion  in  fi scal 

Net Income (Loss),
and ROE

(¥ Billoin)
2,000

(%)
20

1,500

1,000

500

0

-500

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

ROE (Right scale)

15

10

5

0

-5

Segment Information
The following is a discussion of results of operations for each of Toyotaʼs operating segments. The amounts 
presented are prior to intersegment elimination.

Yen in millions

Year ended March 31,

2010 vs. 2009 change

2009

2010

Amount

Percentage

Automotive:

Financial Services:

All Other:

Intersegment
elimination/unallocated 
amount:

Net revenues ·························· ¥ 18,564,723 

¥ 17,197,428 

¥ (1,367,295)

‒7.4%

Operating income (loss) ···

(394,876) 

(86,370) 

308,506

‒

Net revenues ·························· ¥  1,377,548 

¥  1,245,407 

¥ 

(132,141)

‒9.6%

Operating income (loss) ···

(71,947)

246,927 

318,874

‒

Net revenues ·························· ¥  1,184,947 

¥ 

947,615 

¥ 

(237,332)

‒20.0%

Operating income (loss) ···

9,913 

(8,860) 

(18,773)

Net revenues ·························· ¥ 

(597,648)  ¥ 

(439,477) 

¥  158,171 

Operating income (loss) ···

(4,101) 

(4,181) 

(80) 

‒

‒

‒

(cid:12255)Automotive Operations Segment
The automotive operations segment is Toyotaʼs 
largest operating segment by net revenues. Net 
revenues for the automotive segment decreased 
during  fi scal  2010  by  ¥1,367.3  billion,  or  7.4%, 
compared with the prior year to ¥17,197.4 billion. 
The  decrease  was  primarily  due  to  fl uctuations 
in  foreign  currency  translation  rates  of  ¥886.5 
billion and decreased vehicle unit sales and the 
changes  in  sales  mix  of  approximately  ¥570.0 
billion, partially off set by increased parts sales of 
¥34.9 billion.

Operating loss from the automotive operations 
decreased  by  ¥308.5  billion  during  fi scal  2010 
compared  with  the  prior  year  to  an  operating 
loss  of  ¥86.3  billion.  This  decrease  in  operating 
loss was primarily due to cost reduction eff orts, 
decrease  in  fi xed  costs  of  ¥990.0  billion,  and 
increase in parts sales, partially off set by a ¥380.0 
billion decrease in vehicle unit sales and changes 
in sales mix.

The  decrease 

in  vehicle  unit  sales  and 
changes  in  sales  mix  was  due  primarily  to  a 
decrease  in  vehicle  unit  sales  which  resulted 
from  the  generally  diffi  cult  market  conditions 
in  the  automotive  industry  during  fi scal  2010. 
The  decrease  in  fi xed  costs  was  due  mainly 
to  the  decline  in  labor  costs  and  research  and 
development  expenses  as  a  result  of  profi t 
improvement initiatives, partially off set by ¥105.7 
billion increase in costs resulting from a change 
in  the  estimation  model  of  expenses  related  to 
future recalls and other safety measures.

(cid:12255)Financial Services Operations Segment
Net revenues for the fi nancial services operations 
decreased  during  fi scal  2010  by  ¥132.1  billion, 
or 9.6%, compared to the prior year to ¥1,245.4 

billion.  This  decrease  was  primarily  due  to  the 
unfavorable  impact  of  fl uctuations  in  foreign 
currency  translation 
rates  of  ¥93.3  billion. 
Eliminating  the  diff erence  in  the  Japanese  yen 
value used for translation purposes, net revenues 
for  its  fi nancial  services  operations  would  have 
been  approximately  ¥1,338.7  billion  during 
fi scal 2010, a 2.8% decrease compared with the 
prior  fi scal  year.  The  decrease  in  net  revenues 
eliminating  the  diff erence  in  the  Japanese  yen 
value  used  for  translation  purposes  resulted 
primarily from a decrease in rental income from 
vehicles and equipment on operating leases.

income 

Operating 

from  fi nancial  services 
operations increased by ¥318.9 billion to ¥246.9 
billion  during  fi scal  2010  compared  with  the 
prior year. This increase was primarily due to the 
¥140.0  billion  decrease  in  provision  for  credit 
losses,  net  charge-off s,  the  ¥64.5  billion  of  the 
recognition  of  valuation  gains  on  interest  rate 
swaps  stated  at  fair  value,  and  the  ¥50.0  billion 
decrease in provision for residual value losses.

The  decrease  in  provision  for  credit  losses, 
net  charge-off s  is  primarily  attributable  to  the 
increase  in  provision  for  credit  losses  and  net 
charge-off s in the United States primarily due to 
the rise in the ratio of credit losses as a result of 
the  economic  downturn  in  the  prior  fi scal  year, 
partially off set by the impact from the recalls and 
other safety measures. The decrease in provision 
for residual value losses is primarily attributable to 
the recovery in the used vehicle market, partially 
off set  by  the  impact  from  the  recalls  and  other 
safety measures.

TOYOTA ANNUAL REPORT 2010

45

 
Management's Discussion and Analysis of
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Financial Section

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Ratio of credit loss experience in the United States is as follows:

Results of Operations ̶ Fiscal 2009 Compared with Fiscal 2008

Net charge-off s as a percentage of average gross earning assets:

Finance receivables ···············································································································

Operating lease ·······················································································································

Total ····················································································································································

1.54%

0.86%

1.37%

1.15%

0.63%

1.03%

Year ended March 31,

2009

2010

(cid:12255)All Other Operations Segment
Net  revenues  for  Toyotaʼs  other  operations 
segment  decreased  by  ¥237.3  billion,  or  20.0%, 
to  ¥947.6  billion  during  fi scal  2010  compared 
with the prior year.

income 

Operating 

from  Toyotaʼs  other 
operations  segment  decreased  by  ¥18.8  billion, 
to operating loss of ¥8.9 billion during fi scal 2010 
compared with the prior year.

Yen in millions

Year ended March 31,
2009
2008

2009 vs. 2008 change

Amount 

Percentage 

Net revenues:

Japan ············································································· ¥15,315,812
9,423,258
North America ··························································
3,993,434
Europe ··········································································
3,120,826
Asia ·················································································
2,294,137
Other* ···········································································
Intersegment elimination/
unallocated amount ·············································

(7,858,227)

¥12,186,737
6,222,914
3,013,128
2,719,329
1,882,900

¥(3,129,075)
(3,200,344)
(980,306)
(401,497)
(411,237)

(5,495,438)

2,362,789

‒20.4%
‒34.0%
‒24.5%
‒12.9%
‒17.9%

−

Total ·········································································· ¥26,289,240

¥20,529,570

¥(5,759,670)

‒21.9%

Operating income (loss):

Japan ·············································································
North America ··························································
Europe ··········································································
Asia ·················································································
Other* ···········································································
Intersegment elimination/
unallocated amount ·············································
Total ··········································································
Operating margin ····························································
Income (loss) before income taxes, minority 

interest and equity in earnings of affi  liated 
companies··································································

Net margin from Income (loss) before income 

taxes, minority interest and equity in earnings 
of affi  liated companies ············································
Equity in earnings of affi  liated companies ········
Net income (loss) ······························································
Net margin ···········································································

¥1,440,286
305,352
141,571
256,356
143,978

¥(237,531)
(390,192)
(143,233)
176,060
87,648

¥(1,677,817)
(695,544)
(284,804)
(80,296)
(56,330)

(17,168)

46,237

63,405

¥2,270,375
8.6%

¥(461,011)
‒2.2%

¥(2,731,386)
‒10.8%

2,437,222

(560,381)

(2,997,603)

9.3%

270,114
1,717,879
6.5%

‒2.7%

42,724
(436,937)
‒2.1%

‒12.0%

(227,390)
(2,154,816)
‒8.6%

* “Other” consists of Central and South America, Oceania and Africa.

−
−
−
‒31.3%
‒39.1%

−

−
−

−

‒84.2%
−

Net Revenues
Toyota  had  net  revenues  for  fi scal  2009  of 
¥20,529.5  billion,  a  decrease  of  ¥5,759.7  billion, 
or  21.9%,  compared  with  the  prior  year.  This 
impact  of 
decrease  principally  refl ects  the 
decreased vehicle unit sales and changes in sales 
mix of ¥3,400.0 billion, the unfavorable impact of 
fl uctuations in foreign currency translation rates 
of  ¥2,031.2  billion,  and  decreased  parts  sales  of 
¥128.6 billion during fi scal 2009. Eliminating the 

diff erence  in  the  Japanese  yen  value  used  for 
translation  purposes,  net  revenues  would  have 
been  approximately  ¥22,560.7  billion  during 
fi scal 2009, a 14.2% decrease compared with the 
prior  fi scal  year.  As  a  result  of  the  downturn  in 
the global economy stemming from the fi nancial 
crisis  since  the  fall  of  2008,  the  automotive 
market contracted by 15.6% in Japan compared 
to  the  prior  fi scal  year,  and  by  15.8%  in  North 
America  and  8.2%  in  Europe  compared  to  the 

TOYOTA ANNUAL REPORT 2010

46

 
 
 
 
Top Messages

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Financial Section

prior calendar year, respectively. Aff ected by this 
downturn, Toyotaʼs vehicle unit sales decreased 
to  7,567  thousand  vehicles,  or  by  15.1%, 
compared to the prior fi scal year. The decrease in 
net revenues was also due to the eff ect of foreign 

currency exchange rate fl uctuations and changes 
in  the  market  demand  resulting  from  a  shift  in 
consumer preference towards small vehicles and 
low-price vehicles.

Toyotaʼs net revenues by product category in each business to external customer is as follows:

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

¥20,723,588

¥15,635,490

¥(5,088,098)

‒24.6%

Vehicles ·······································································
Parts and components for

overseas production ·······································
Parts and components for after service ····

Other ············································································

342,244

1,785,684

1,308,738

298,176

1,575,316

1,041,519

(44,068)

(210,368)

(267,219)

       Total Automotive ··········································

 24,160,254

18,550,501

(5,609,753)

All Other ·····································································

660,256

623,219

(37,037)

Total sales of products ········································

24,820,510

19,173,720

(5,646,790)

Financial services ···················································

1,468,730

1,355,850

(112,880)

       Total ·····································································

¥26,289,240

¥20,529,570

¥(5,759,670)

‒12.9%

‒11.8%

‒20.4%

‒23.2%

‒5.6%

‒22.8%

‒7.7%

‒21.9%

Number of fi nancing contracts by geographic region (at the end of the fi scal year 2008 and 2009) is as 

follows:

Number of fi nancing contracts in thousands

Year ended March 31,

2009 vs. 2008 change

Japan ·······································································

North America ···················································

Europe ····································································

Asia ···········································································

Other* ·····································································

2008

1,614

4,241

709

357

413

      Total ··································································

7,334

* “Other” consists of Central and South America, Oceania and Africa.

2009

1,660

4,403

748

387

440

7,638

Amount

Percentage

46

162

39

30

27

304

+2.9%

+3.8%

+5.5%

+8.4%

+6.5%

+4.1%

revenues 

Geographically,  net 

(before  the 
elimination  of  intersegment  revenues)  for  fi scal 
2009  decreased  by  20.4%  in  Japan,  34.0%  in 
North  America,  24.5%  in  Europe,  12.9%  in  Asia 
and 17.9% in Other compared with the prior fi scal 
year.  Eliminating  the  diff erence  in  the  Japanese 
yen  value  used  for  translation  purposes,  net 

revenues in fi scal 2009 would have decreased by 
20.4% in Japan, 25.0% in North America, 14.1% in 
Europe, 1.1% in Other and 0.5% in Asia compared 
with the prior fi scal year.

The following is a discussion of net revenues in 
each geographic market (before the elimination 
of intersegment revenues).

Toyotaʼs net revenues include net revenues from 
sales  of  products,  consisting  of  net  revenues 
from  automotive  operations  and  all  other 
operations,  which  decreased  by  22.8%  during 
fi scal  2009  compared  with  the  prior  fi scal  year 
to  ¥19,173.7  billion,  and  net  revenues  from 
fi nancial  services  operations,  which  decreased 
by  7.7%  during  fi scal  2009  compared  with  the 
prior  fi scal  year  to  ¥1,355.8  billion.  Eliminating 
the  diff erence  in  the  Japanese  yen  value  used 
for translation purposes, net revenues from sales 
of  products  would  have  been  approximately 
¥21,011.3  billion,  a  15.3%  decrease  during  fi scal 
2009  compared  with  the  prior  fi scal  year.  The 
decrease in net revenues from sales of products is 
primarily attributable to a substantial contraction 
of  the  automotive  market  caused  by  a  rapid 

deterioration  of  the  world  economy  following 
the fi nancial crisis since the fall of 2008, as well as 
changes in market demand resulting from a shift 
in  consumer  preference  towards  small  vehicles 
and low-price vehicles. Eliminating the diff erence 
in  the  Japanese  yen  value  used  for  translation 
purposes,  net  revenues  from  fi nancial  services 
operations  would  have  been  approximately 
¥1,549.4 billion, a 5.5% increase during fi scal 2009 
compared with the prior year. The increase in net 
revenues  from  fi nancial  services  operations  is 
primarily  attributable  to  the  increase  in  volume 
of fi nancings as a result of an increase in market 
share primarily of the fi nance subsidiary in North 
America.

(cid:12255)Japan

Toyotaʼs consolidated vehicle unit sales ·

Thousands of units

Year ended March 31,

2009 vs. 2008 change

2008

2,188

2009

1,945

Amount

Percentage

(243)

‒11.1%

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

Net revenues:

       Sales of products ······································

¥15,183,262

¥12,067,494

¥(3,115,768)

       Financial services ·····································

132,550

119,243

(13,307)

             Total ·························································

¥15,315,812

¥12,186,737

¥(3,129,075)

‒20.5%

‒10.0%

‒20.4%

TOYOTA ANNUAL REPORT 2010

47

 
 
 
Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

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Although Toyota enjoyed strong sales of new car models such as the Alphard and the Vellfi re amid the 
downturn in the real economy and increased domestic competition, net revenues in Japan decreased 
primarily due to lower vehicle unit sales compared to the prior fi scal year as a result of diffi  cult market 
conditions. Net revenues in Japan decreased also due to shift in consumer preference towards compact 
and  subcompact  cars  infl uenced  by  decreased  consumer  spending  and  heightened  environmental 
awareness.

(cid:12255)Europe

Toyotaʼs consolidated vehicle unit sales ·

(cid:12255)North America

Toyotaʼs consolidated vehicle unit sales ·

Thousands of units

Net revenues:

Year ended March 31,

2009 vs. 2008 change

2008

2,958

2009

2,212

Amount

Percentage

(746)

‒25.2%

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

Net revenues:

       Sales of products ······································

¥8,339,887

¥5,226,426

¥(3,113,461)

       Financial services ·····································

1,083,371

996,488

(86,883)

             Total ·························································

¥9,423,258

¥6,222,914

¥(3,200,344)

‒37.3%

‒8.0%

‒34.0%

Net revenues in North America decreased primarily due to the substantial decrease in vehicle unit sales 
as  a  result  of  the  downturn  in  the  market  stemming  from  the  fi nancial  crisis  since  the  fall  of  2008.  In 
particular, the decline in vehicle unit sales is attributable to the decline in vehicle unit sales of commercial 
vehicles as a result of the surge in prices of crude oil in the fi rst half of fi scal 2009, a shift in consumer 
preference towards small vehicles and fuel-effi  cient vehicles, and a rapid decline in vehicle unit sales of 
passenger vehicles as a result of the fi nancial crisis in the second half of fi scal 2009. Although net revenues 
from fi nancing operations decreased, net revenues from fi nancing operations increased by ¥54.3 billion 
excluding the ¥141.1 billion impact of fl uctuation in foreign currency exchange rate, which is attributable 
to  the  increase  in  the  volume  of  fi nancings  as  a  result  of  an  increase  in  market  share  primarily  of  the 
fi nance subsidiary in North America.

Thousands of units

Year ended March 31,

2009 vs. 2008 change

2008

1,284

2009

1,062

Amount

Percentage

(222)

‒17.3%

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

       Sales of products ······································

¥3,878,677

¥2,911,234

¥(967,443)

       Financial services ·····································

114,757

101,894

(12,863)

             Total ·························································

¥3,993,434

¥3,013,128

¥(980,306)

‒24.9%

‒11.2%

‒24.5%

Although  Toyota  enjoyed  strong  sales  of  compact  cars  and  environmentally-friendly  cars  such  as  the 
Aygo and the Prius, net revenues in Europe decreased due to lower vehicle unit sales compared to the 
prior fi scal year. The decrease in net revenues was also due to the fi scal year falling between periods of 
full model changes.

(cid:12255)Asia

Toyotaʼs consolidated vehicle unit sales ·

Thousands of units

Year ended March 31,

2009 vs. 2008 change

2008

956

2009

905

Amount

Percentage

(51)

‒5.4%

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

Net revenues:

       Sales of products ······································

¥3,082,832

¥2,676,939

¥(405,893)

       Financial services ·····································

37,994

42,390

4,396 

             Total ·························································

¥3,120,826

¥2,719,329

¥(401,497)

‒13.2%

+11.6%

‒12.9%

Although the sales of models such as the Avanza and the Innova increased, net revenues in Asia decreased 
due to a decrease in vehicle unit sales compared to the prior fi scal year as a result of the deterioration of 
the world economy stemming from the subprime mortgage crisis in the fall of 2008.

TOYOTA ANNUAL REPORT 2010

48

Top Messages

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

(cid:12255)Other

Toyotaʼs consolidated vehicle unit sales ·

Thousands of units

Year ended March 31,

2009 vs. 2008 change

2008

1,527

2009

1,443

Amount

Percentage

(84)

‒5.5%

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

Net revenues:

Sales of products ·········································

¥2,186,817

¥1,779,089

¥(407,728)

Financial services ·········································

107,320

103,811

(3,509)

Total ·······························································

¥2,294,137

¥1,882,900

¥(411,237)

‒18.6%

‒3.3%

‒17.9%

Net revenues in Other decreased due to the decrease in vehicle unit sales compared to the prior fi scal 
year as a result of a downturn in the markets.

Operating Costs and Expenses

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

Operating costs and expenses

Cost of products sold 

¥20,452,338 

¥17,468,416 

¥(2,983,922)

Cost of fi nancing operations 

1,068,015 

987,384 

(80,631)

Selling, general and

administrative expenses ·····················

Total ··························································

2,498,512 
¥24,018,865

2,534,781 
¥20,990,581

36,269 

¥(3,028,284)

‒14.6%

‒7.5%

+1.5%
‒12.6%

Yen in millions

2009 vs. 2008 change

Changes in operating costs and expenses:

Eff ect of decrease in vehicle unit sales and changes in sales mix ·································

¥(2,100,000)

Eff ect of fl uctuation in foreign currency translation rates ·················································

(2,062,100)

Eff ect of decrease in parts sales ·······································································································

Eff ect of decrease in research and development expenses ············································

Eff ect of increase in cost reduction, expenses and other eff ects ··································

(64,400)

(54,800)

1,253,016 

Total ···························································································································································

¥(3,028,284)

translation  rates,  the  impact  of  the  decrease 
in  parts  sales,  and  the  decrease  in  research 
and  development  expenses,  partially  off set  by 
increases  in  expenses.  The  impact  of  decrease 
in  vehicle  unit  sales  and  the  changes  in  sales 
mix  refl ected  such  factors  as  the  substantial 
contraction  of  the  automotive  market  caused 
by  a  rapid  deterioration  of  the  world  economy 
following  the  fi nancial  crisis  since  the  fall  of 
2008, as well as changes in the market structure 
resulting  from  a  shift  in  consumer  preference 
towards small vehicles and low-price vehicles.

The  decrease  in  research  and  development 
expenses is attributable to reduced development 
costs  realized  as  a  result  of  eff orts  to  improve 
earnings  by  improving  development  effi  ciency. 
This  decrease  in  research  and  development 
expenses  was  achieved  while  maintaining  a 
focus  on  the  development  of  environmentally 
conscious  technologies  including  hybrid  and 
fuel-cell  technology,  and  the  developments  in 
advanced  technologies  relating  to  collision 
safety  and  vehicle  stability  controls  to  further 
build up competitive strength in the future. The 
is  attributable  to  the 
increase 
ineffi  ciency from decreased operational activity, 
increase in inventory reserve for the lower of cost 
or market, and the incurrence of product-quality 
related expenses in the fi rst half of fi scal 2009.

in  expenses 

Operating  costs  and  expenses  decreased  by 
¥3,028.3  billion,  or  12.6%,  to  ¥20,990.5  billion 
during fi scal 2009 compared with the prior fi scal 
year.  This  decrease  resulted  primarily  from  the 
approximate  ¥2,100  billion  impact  on  costs  of 
products attributable to the decrease in vehicle 
unit  sales  and  the  changes  in  sales  mix,  the 
¥2,062.1 billion impact of fl uctuations in foreign 
currency translation rates, ¥64.4 billion decreased 
costs  corresponding  to  the  decrease  in  parts 
sales, and the ¥54.8 billion decrease in research 
and  development  expenses,  partially  off set  by 
the  ¥1,253.0  billion  increase  in  cost  reduction, 
expenses and other eff ects.

(cid:12255) Cost Reduction Eff  orts
Cost reduction eff orts were off set by increases in 
the  prices  of  steel,  precious  metals,  non-ferrous 
alloys  including  aluminum,  plastic  parts  and 
other  production  materials  and  parts.  Although 
the prices of raw materials such as steel remained 
high  through  fi scal  2009  as  a  result  of  market 
conditions,  cost  reduction  eff orts,  by  working 
closely  with  suppliers,  absorbed  the  impact  of 
the  market  price  increase.  These  cost  reduction 
eff orts related to ongoing value engineering and 
value analysis activities, the use of common parts 
that result in a reduction of part types and other 
manufacturing initiatives designed to reduce the 
costs of vehicle production.

(cid:12255)Cost of Products Sold
Cost  of  products  sold  decreased  by  ¥2,984.0 
billion, or 14.6%, to ¥17,468.4 billion during fi scal 
2009  compared  with  the  prior  fi scal  year.  The 
decrease in cost of products sold for automotive 
operations is primarily attributed to the decrease 
in vehicle unit sales and the changes in sales mix, 
the  impact  of  fl uctuations  in  foreign  currency 

TOYOTA ANNUAL REPORT 2010

49

 
 
Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

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(cid:12255)Cost of Financing Operations

Yen in millions

2009 vs. 2008 
change

Changes in cost of fi nancing operations:
Eff ect of fl uctuation in foreign

currency translation rates ··················

¥ (206,400)

Eff ect of increase in provision for

residual value losses ·····························
Eff ect of increase in valuation losses on
interest rate swaps stated at fair value ·
Other ··································································
Total ·········································································

70,000 

12,200 
43,569 
¥  (80,631)

Cost  of  fi nancing  operations  decreased  by  ¥80.6 
billion, or 7.5%, to ¥987.4 billion during fi scal 2009 
compared  with  the  prior  fi scal  year.  The  decrease 
resulted  primarily  from  the  ¥206.4  billion  impact 
of  fl uctuations 
in  foreign  currency  translation 
rates,  partially  off set  by  the  ¥70.0  billion  increase 
in provision for residual value losses and the ¥12.2 
billion  increase  in  valuation  losses  on  interest  rate 
swaps stated at fair value. The increase in provision 
for residual value losses is primarily attributable to 
the  increase  in  provision  for  residual  value  losses 
of  operating  lease  vehicles  resulting  from  the 
decrease in the prices of used vehicles, particularly 
of  large  vehicles  with  low  fuel  economy  due  to 
the economic downturn. The increase in valuation 
losses on interest rate swaps stated at fair value is 
attributable  to  the  valuation  losses  on  fl oating  to 
fi xed interest rate swaps that are not designated as 
hedges due to the decline in market interest rates.

Selling, General and Administrative Expenses
Selling,  general  and  administrative  expenses 
increased  by  ¥36.2  billion,  or  1.5%,  to  ¥2,534.7 
billion  during  fi scal  2009  compared  with  the 
prior  fi scal  year.  This  increase  mainly  refl ects 
the  ¥119.4  billion  increase  for  the  fi nancial 
services  operations,  partially  off set  by  the  ¥95.2 

billion  decrease  of  marketing  expense  which  is 
attributable to reduced marketing costs realized 
as  a  result  of  eff orts  to  improve  earnings.  The 
increase  in  the  fi nancial  services  operations  is 
primarily  due  to  the  ¥170.0  billion  increase  in 
provision  for  credit  losses  and  net  charge-off s, 
which  is  attributable  to  the  rise  in  the  ratio  of 
credit losses as a result of the economic downturn 
mainly in the United States.

Operating Income and Loss

Yen in millions

2009 vs. 2008 
change

Changes in operating income and loss:

Eff ect of decrease in vehicle unit sales and

changes in sales mix and other 
operational factors ············································· ¥ (1,480,000)
(17,300)

Eff ect of decrease in parts sales ···················
Eff ect of fl uctuation in foreign currency
translation rates ······································

Eff ect of decrease in research and

development expenses ······················

Eff ect of increase in cost reduction, 

30,900 

54,800 

expenses and other eff ects ··············

(1,319,786)
Total ········································································· ¥ (2,731,386)

Toyotaʼs operating income decreased by ¥2,731.3 
billion to an operating loss of ¥461.0 billion during 
fi scal 2009 compared with the prior fi scal year. This 
decrease was unfavorably aff ected by the ¥1,300.0 
billion  decrease  in  vehicle  unit  sales  and  the 
changes in sales mix, the ¥1,319.7 billion increase 
in cost reduction, expenses and other eff ects, and 
the  ¥17.3  billion  decrease  in  parts  sales,  partially 
off set by the ¥54.8 billion decrease in research and 
development expenses.

During fi scal 2009, operating income (before the 
elimination of intersegment profi ts) for signifi cant 
geographic regions decreased by ¥1,677.8 billion 
in  Japan,  decreased  by  ¥695.5  billion  in  North 
America,  decreased  by  ¥284.8  billion  in  Europe, 

decreased by ¥80.3 billion, or 31.3%, in Asia, and 
decreased  by  ¥56.3  billion,  or  39.1%  in  Other 
compared with the prior fi scal year.

The  following  is  a  discussion  of  operating 

income and loss in each geographic market.

(cid:12255)Japan

Yen in millions

2009 vs. 2008 
change

Changes in operating income and loss:
Eff ect of decrease in production 
volume and vehicle unit sales 
in the export markets and 
other operational factors ·················· ¥ 

(730,000)

Eff ect of increase in cost reduction, 
expenses and other eff ects ·············

(947,817)
Total ········································································ ¥ (1,677,817)

impact  of  decreases 

The  decrease  in  Japan  was  mainly  due  to  the 
¥700.0  billion 
in  both 
production volume and vehicle unit sales in the 
export  markets,  partially  off set  by  the  decrease 
in  research  and  development  expenses.  The 
decreases in both production volume and vehicle 
unit sales in the export markets are attributable 
to the diffi  cult market conditions caused by the 
downturn in the real economy.

(cid:12255)North America

Yen in millions

2009 vs. 2008 
change

Changes in operating income and loss:
Eff ect of decrease in production volume
and vehicle unit sales  and other 
operational factors ·······································

Eff ect of fl uctuation in foreign 

currency translation rates ·················
Eff ect of increase in cost reduction, 
expenses and other eff ects ·············
Total ········································································

¥(580,000)

52,700 

(168,244)
¥(695,544)

The  decrease  in  North  America  was  mainly  due 
to  the  ¥400.0  billion  impact  of  decreases  in 

both  production  volume  and  vehicle  unit  sales, 
the  increases  in  the  provision  for  credit  losses, 
net  charge-off s  and  provision  for  residual  value 
losses in sales fi nance subsidiaries in the United 
States,  which  are  included  in  “Eff ect  of  increase 
in  cost  reduction,  expenses  and  other  eff ects”, 
partially  off set  by  the  ¥52.7  billion  impact  of 
the  fl uctuations  in  foreign  currency  translation 
rates. The decreases in both production volume 
and  vehicle  unit  sales  in  North  America  are 
attributable  to  the  rapid  decline  in  vehicle  unit 
sales  of  commercial  vehicles  and  passenger 
vehicles  due  to  the  downturn  in  the  market 
stemming  from  the  fi nancial  crisis  in  the  fall  of 
2008.

(cid:12255)Europe

Yen in millions

2009 vs. 2008 
change

Changes in operating income and loss:
Eff ect of decrease in production 

volume and vehicle unit sales and 
other operational factors ···················

¥(190,000)

Eff ect of fl uctuation in foreign 

currency translation rates ·················
Eff ect of increase in cost reduction, 
expenses and other eff ects ··············
Total ·········································································

18,100 

(112,904)
¥(284,804)

The  decrease  in  Europe  was  mainly  due  to 
the  ¥180.0  billion  impact  of  decreases  in  both 
production  volume  and  vehicle  unit  sales, 
partially  off set  by  the  ¥18.1  billion  impact  of 
fl uctuations in foreign currency translation rates. 
The  decreases  in  both  production  volume  and 
vehicle  unit  sales  in  Europe  was  attributable 
to  the  signifi cant  decline  in  vehicle  unit  sales 
in  western  Europe  compared  to  the  prior  fi scal 
year  as  a  result  of  the  rapid  market  contraction 
due to the fi nancial crisis in the fall of 2008. The 
decreases are also attributable to the fi scal year 

TOYOTA ANNUAL REPORT 2010

50

Top Messages

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Corporate Information

Financial Section

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Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

falling between periods of full model changes.

(cid:12255)Asia

Yen in millions

2009 vs. 2008 
change

Changes in operating income and loss:
Eff ect of decrease in production volume
and vehicle unit sales and other 
operational factors ········································

Eff ect of fl uctuation in foreign 

currency translation rates ·················
Eff ect of increase in cost reduction, 
expenses and other eff ects ·············
Total ········································································

¥ 

‒ 

(24,400)

(55,896)
¥ (80,296)

The decrease in Asia was mainly due to the 
¥24.4 billion impact of the fl uctuations in foreign 
currency translation rates. The decrease in 
production volume and vehicle unit sales in Asia 
was primarily attributable to the sales decline 
in the market compared to the prior fi scal year 
following the fi nancial crisis in the majority of 
Asian countries including Thailand.

(cid:12255)Other
The  decrease  in  Other  was  primarily  due  to  the 
decrease in vehicle unit sales.

Other Income and Expenses
Interest  and  dividend  income  decreased  by 
¥27.3  billion,  or  16.4%,  to  ¥138.4  billion  during 
fi scal  2009  compared  with  the  prior  fi scal  year 
mainly due to a decrease in interest income from 
marketable securities.

Interest  expense  increased  by  ¥0.8  billion,  or 
1.7%, to ¥46.9 billion during fi scal 2009 compared 
with the prior fi scal year.

Foreign  exchange  gains,  net  decreased  by 
¥11.0  billion  to  a  loss  of  ¥1.8  billion  during 
fi scal  2009  compared  with  the  prior  fi scal  year. 
include 
Foreign  exchange  gains  and 

losses 

the  diff erences  between  the  value  of  foreign 
currency  denominated  sales 
translated  at 
prevailing  exchange  rates  and  the  value  of  the 
sales  amounts  settled  during  the  fi scal  year, 
including  those  settled  using  forward  foreign 
currency exchange contracts.

Other income, net decreased by ¥227.2 billion 
to  a  loss  of  ¥189.1  billion  during  fi scal  2009 
compared with the prior fi scal year. This decrease 
was mainly due to the recognition of impairment 
losses on available-for sale securities.

Income Taxes
The  provision  for  income  taxes  decreased  by 
¥968.0  billion  to  a  tax  benefi t  of  ¥56.5  billion 
during fi scal 2009 compared with the prior fi scal 
year  primarily  due  to  the  decrease  in  income 
before  income  taxes.  The  eff ective  tax  rate  was 
10.1%,  which  was  lower  than  its  statutory  tax 
rate  in  Japan  primarily  due  to  a  recognition  of 
valuation  allowance  for  deferred  tax  assets  at 
domestic and overseas subsidiaries.

Net Income and Loss attributable to the 
Noncontrolling Interest and Equity in Earnings 
of Affi  liated Companies
loss  attributable  to  the 
Net 
income  and 
interest  decreased  by  ¥102.2 
noncontrolling 
billion to a loss of ¥24.2 billion during fi scal 2009 
compared with the prior fi scal year. This decrease 
was  mainly  due  to  a  decrease  in  net  income 
attributable to the shareholders of consolidated 
subsidiaries.
Equity 

in  earnings  of  affi  liated  companies 
during fi scal 2009 decreased by ¥227.4 billion, or 
84.2%,  to  ¥42.7  billion  compared  with  the  prior 
fi scal year. This decrease was due to a decrease 
in net income attributable to the shareholders of 
affi  liated companies.

Net Income and Loss attributable to Toyota 
Motor Corporation
Net 
income  attributable  to  Toyota  Motor 
Corporation  decreased  by  ¥2,154.8  billion  to  a 
loss of ¥437.0 billion during fi scal 2009 compared 
with the prior fi scal year.

Other Comprehensive Income and Loss
Other comprehensive losses decreased by ¥76.0 
billion  to  losses  of  ¥866.5  billion  for  fi scal  2009 
compared with the prior fi scal year. This decrease 

from 

losses  resulted  primarily 

favorable 
in 
foreign currency translation adjustments in fi scal 
2009  to  losses  of  ¥381.3  billion  compared  with 
losses  of  ¥461.1  billion  in  the  prior  fi scal  year, 
and  a  decrease  in  unrealized  holding  losses 
on  securities  in  fi scal  2009  to  ¥293.1  billion 
compared  with  ¥347.8  billion  in  the  prior  fi scal 
year.  The  decrease  in  unrealized  holding  losses 
on securities was mainly due to the recognition of 
impairment losses on available-for sale securities.

Segment Information
The following is a discussion of results of operations for each of Toyotaʼs operating segments. The amounts 
presented are prior to intersegment elimination.

Yen in millions

Year ended March 31,

2009 vs. 2008 change

2008

2009

Amount

Percentage

Automotive:

Financial Services:

All Other:

Intersegment
elimination/unallocated 
amount:

Net revenues ························· ¥ 24,177,306 

¥ 18,564,723 

¥ (5,612,583)

‒23.2%

Operating income (loss) ··

2,171,905

(394,876) 

(2,566,781)

‒

Net revenues ························· ¥  1,498,354 

¥  1,377,548 

¥  (120,806)

‒8.1%

Operating income (loss) ··

86,494

(71,947)

(158,441)

Net revenues ························· ¥  1,346,955 

¥  1,184,947 

¥  (162,008)

Operating income (loss) ··

33,080 

9,913 

(23,167)

Net revenues ························· ¥ 

(733,375)  ¥ 

(597,648) 

¥  135,727 

Operating income (loss) ··

(21,104) 

(4,101) 

17,003 

‒

‒12.0%

‒70.0%

‒

‒

(cid:12255)Automotive Operations Segment
The automotive operations segment is Toyotaʼs 
largest operating segment by net revenues. Net 
revenues for the automotive segment decreased 
during  fi scal  2009  by  ¥5,612.6  billion,  or  23.2%, 
compared with the prior fi scal year to ¥18,564.7 
billion.  The  decrease  was  primarily  due  to 
decreased  vehicle  unit  sales  and  the  changes 

in  sales  mix  of  approximately  ¥3,400.0  billion, 
fl uctuations in foreign currency translation rates 
of  ¥1,833.8  billion  and  decreased  parts  sales 
during fi scal 2009.

from 

income 

Operating 

the  automotive 
operations  decreased  by ¥2,566.7  billion during 
fi scal  2009  compared  with  the  prior  year  to  an 
operating  loss  of  ¥394.8  billion.  This  decrease 

TOYOTA ANNUAL REPORT 2010

51

 
Management's Discussion and Analysis of
Financial Condition and Results of Operations
Financial Section

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in market share primarily of the fi nance subsidiary 
in North America.

Ratio of credit loss experience in the United States is as follows:

Net charge-off s as a percentage of average gross earning assets: 

Finance receivables ···································································································

Operating lease ···········································································································

Total

Year ended March 31,

2008

1.08%

0.40%

0.91%

2009

1.54%

0.86%

1.37%

(cid:12255)All Other Operations Segment
Net  revenues  for  Toyotaʼs  other  operations 
segment  decreased  by  ¥162.0  billion,  or  12.0%, 
to  ¥1,184.9  billion  during  fi scal  2009  compared 
with the prior fi scal year.

income 

Operating 

from  Toyotaʼs  other 
operations  segment  decreased  by  ¥23.1  billion, 
or  70.0%,  to  ¥9.9  billion  during  fi scal  2009 
compared with the prior fi scal year.

income 

Operating 

from  fi nancial  services 
operations  decreased  by  ¥158.5  billion  to  an 
operating loss of ¥72.0 billion during fi scal 2009 
compared with the prior fi scal year. This decrease 
was  primarily  due  to  the  ¥170.0  billion  increase 
in provision for credit losses, net charge-off s and 
the ¥70.0 billion increase in provision for residual 
value  losses,  and  the  ¥12.2  billion  increase  in 
valuation losses on interest rate swaps stated at 
fair value in sales fi nance subsidiaries primarily in 
the United States.

The  increase  in  provision  for  credit  losses, 
net  charge-off s  is  primarily  attributable  to  the 
increase  in  provision  for  credit  losses  and  net 
charge-off s  in  the  United  States  due  to  the  rise 
in  the  ratio  of  credit  losses  as  a  result  of  the 
economic downturn.

The  increase  in  provision  for  residual  value 
losses is primarily attributable to the decrease in 
the  prices  of  used  vehicles,  particularly  of  large 
vehicles with low fuel economy, as a result of the 
economic  downturn.  The  increase  in  valuation 
losses on interest rate swaps stated at fair value is 
attributable to the valuation losses on fl oating to 
fi xed interest rate swaps that are not designated 
as hedges due to the decline in market interest 
rates.

was primarily due to the decrease in vehicle unit 
sales and changes in sales mix of ¥1,300.0 billion, 
the  increase  in  expenses  of  ¥491.3  billion,  and 
the decrease in parts sales, partially off set by the 
decrease in research and development expenses.
The decrease in vehicle unit sales and changes 
in sales mix refl ected such factors as a substantial 
contraction  of  the  automotive  market  caused 
by  a  rapid  deterioration  of  the  world  economy 
following  the  fi nancial  crisis  since  the  fall  of 
2008, as well as changes in the market structure 
resulting  from  a  shift  in  consumer  preference 
towards  small  vehicles  and  low-price  vehicles. 
The  increase  in  expenses  is  attributable  to  the 
ineffi  ciency from decreased operational activity, 
increase in inventory reserve for the lower of cost 
or market, and the incurrence of product-quality 
related expenses in the fi rst half of fi scal 2009.

(cid:12255)Financial Services Operations Segment
Net revenues for the fi nancial services operations 
decreased  during  fi scal  2009  by  ¥120.8  billion, 
or  8.1%,  compared  to  the  prior  fi scal  year  to 
¥1,377.5  billion.  This  decrease  was  primarily 
due  to  the  unfavorable  impact  of  fl uctuations 
in  foreign  currency  translation  rates  of  ¥195.0 
billion,  which  was  partially  off set  by  a  higher 
volume of fi nancing of ¥95.0 billion. Eliminating 
the  diff erence  in  the  Japanese  yen  value  used 
for  translation  purposes,  net  revenues  for  its 
fi nancial  services  operations  would  have  been 
approximately ¥1,572.5 billion during fi scal 2009, 
a  5.0%  increase  compared  with  the  prior  fi scal 
year. The increase in net revenues from fi nancial 
services  operations,  eliminating  the  diff erence 
in  the  Japanese  yen  value  used  for  translation 
purposes, is primarily attributable to the increase 
in volume of fi nancings as a result of an increase 

TOYOTA ANNUAL REPORT 2010

52

 
Management's Discussion and Analysis of
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Financial Section

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Outlook

While Toyota expects that an economic recovery 
trend  in  China  will  prevail  across  the  Asian 
markets  and  developed  countries  will  see  a 
gradual economic recovery in fi scal 2011, Toyota 
also believes there is a risk of a downturn in the 
world  economy  during  fi scal  2011  resulting 
from  credit  contraction  in  fi nancial  markets, 
unemployment, increases in raw material prices, 
and other factors.

to 

Toyota  expects  the  automotive  market  to 
long-term 
the  medium- 
expand  over 
particularly 
resource-rich  and  emerging 
in 
countries.  Currently,  the  global  competition  in 
the automotive market has intensifi ed, as shown 
in  the  fi erce  competition  in  the  small  and  low-
price vehicles markets, and the advancement of 
introduction  of  new 
new  technologies  and 
products in response to growing environmental 
awareness.  For  purposes  of 
this  outlook 
is  assuming  an  average 
discussion,  Toyota 
exchange rate of ¥90 to the U.S. dollar and ¥125 
to the euro. With the foregoing external factors 
in  mind,  Toyota  expects  that  net  revenues  for 
fi scal  2011  will  increase  compared  with  fi scal 
2010  as  a  result  of  an  increase  in  vehicle  unit 
sales. With respect to operating income, factors 
increasing  operating 
include  cost 
reduction eff orts, a decrease in depreciation and 
other eff orts to decrease expenses. Toyota does 
not  expect  a  signifi cant  increase  in  expenses 
related  to  recalls  and  other  safety  measures, 
compared  with  fi scal  2010.  On  the  other  hand, 
factors decreasing operating income include the 
assumed  exchange  rate  of  a  stronger  Japanese 
yen against the U.S. dollar in fi scal 2011 compared 
to  the  prior  fi scal  year  as  well  as  increases  in 

income 

selling  expenses  and 
incentives  caused  by 
strengthened  sales  promotion  activities;  which 
off set  the  factors  increasing  operating  income. 
As a result, Toyota expects that operating income 
will increase in fi scal 2011 compared with fi scal 
2010. Also, Toyota expects income before income 
in  earnings  of  affi  liated 
taxes  and  equity 
income  attributable  to 
companies  and  net 
Toyota  Motor  Corporation  will  increase  in  fi scal 
2011.  Exchange  rate  fl uctuations  can  materially 
aff ect  Toyotaʼs  operating  results.  In  particular,  a 
strengthening  of  the  Japanese  yen  against  the 
U.S. dollar can have a material adverse eff ect on 
Toyotaʼs operating results. Please see “Operating 
and Financial Review and Prospects ̶ Operating 
Results  ̶  Overview  ̶  Currency  Fluctuations.” 
for further discussion.

The foregoing statements are forward-looking 
statements based upon Toyotaʼs managementʼs 
assumptions  and  beliefs  regarding  exchange 
rates,  market  demand  for  Toyotaʼs  products, 
economic  conditions  and  others.  Please  see 
“Cautionary  Statement  Concerning  Forward-
Looking  Statements”.  Toyotaʼs  actual  results  of 
operations  could  vary  signifi cantly  from  those 
described  above  as  a  result  of  unanticipated 
changes 
in  the  factors  described  above  or 
other factors, including those described in “Risk 
Factors”.

Liquidity and capital resources

funded 

Historically,  Toyota  has 
its  capital 
expenditures  and  research  and  development 
activities  primarily  through  cash  generated  by 
operations. In fi scal 2010, as in the prior fi scal year, 
Toyota funded cash partially through additional 
loans  and  issuance  of  notes,  considering  the 
future  business  climate  as  well  as  to  ensure  a 
sound fi nancial base.

In  fi scal  2011,  Toyota  expects  to  suffi  ciently 
fund 
its  capital  expenditures  and  research 
and  development  activities  primarily  through 
cash  and  cash  equivalents  on  hand,  and  cash 
generated  by  operations.  Toyota  will  use  its 
funds  for  the  development  of  environment 
technologies,  maintenance  and  replacement  of 
manufacturing  facilities,  and  the  introduction 
of  new  products.  See  “Information  on  the 
Company  ̶  Business  Overview  ̶  Capital 
Expenditures  and  Divestitures”  for  information 
regarding Toyotaʼs material capital expenditures 
and  divestitures  for  fi scal  2008,  2009  and  2010, 
and  information  concerning  Toyotaʼs  principal 
capital expenditures and divestitures currently in 
progress.
Toyota 

for 
customers  and  dealers,  including  loans  and 
leasing programs, from both cash generated by 
operations  and  borrowings  by  its  sales  fi nance 
subsidiaries.  Toyota  seeks  to  expand  its  ability 
to  raise  funds  locally  in  markets  throughout 
the  world  by  expanding  its  network  of  fi nance 
subsidiaries.

its  fi nancing  programs 

funds 

Net  cash  provided  by  operating  activities 
was  ¥2,558.5  billion  for  fi scal  2010,  compared 
with  ¥1,476.9  billion  for  the  prior  fi scal  year. 
The  increase  in  net  cash  provided  by  operating 

activities  resulted  primarily  from  a  decrease 
in  cash  payment  to  suppliers  attributable  to 
the  decrease  in  cost  of  products  sold  in  the 
automotive  operations,  and  cash  payments  for 
income taxes, partially off set by a decrease in cash 
collection received from sale of products due to 
a  decrease  in  net  revenue  for  the  automotive 
operations.

Net cash used in investing activities was ¥2,850.1 
billion  for  fi scal  2010,  compared  with  ¥1,230.2 
billion for the prior fi scal year. The increase in net 
cash used in investing activities resulted primarily 
from  an  increase  in  purchases  of  marketable 
securities and security investments.

Net  cash  provided  or  used  by  fi nancing 
activities was a ¥277.9 billion decrease for fi scal 
2010, compared with ¥698.8 billion increase for 
the  prior  fi scal  year.  The  decrease  in  net  cash 
provided by fi nancing activities resulted primarily 
from  a  decrease  of  short-term  borrowings, 
partially off set by a decrease in dividends paid.

Total  capital  expenditures 

for  property, 
plant  and  equipment,  excluding  vehicles  and 
equipment  on  operating  leases,  were  ¥604.5 
billion during fi scal 2010, a decrease of 55.7% over 
the ¥1,364.5 billion in total capital expenditures 
during the prior fi scal year. The decrease in capital 
expenditures resulted primarily from a decrease 
of investments in Japan and North America.

Total expenditures for vehicles and equipment 
on  operating  leases  were  ¥833.0  billion  during 
fi scal 2010, a decrease of 13.3% over the ¥960.3 
billion in expenditures from the prior fi scal year. 
The  decrease  in  expenditures  for  vehicles  and 
equipment on operating leases resulted primarily 
from  a  decrease  in  investments  in  the  fi nancial 

TOYOTA ANNUAL REPORT 2010

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services operations.
Toyota  expects 

investments 

in  property, 
plant  and  equipment,  excluding  vehicles 
leases,  to  be 
and  equipment  on  operating 
approximately  ¥740.0  billion  during  fi scal  2011. 
Toyotaʼs  expected  investments  include  ¥440.0 
billion in Japan, ¥120.0 billion in North America, 
¥40.0 billion in Europe, ¥90.0 billion in Asia and 
¥50.0 billion in Other.

Based on current available information, Toyota 
does not expect environmental matters to have 
a material impact on its fi nancial position, results 
of operations, liquidity or cash fl ows during fi scal 
2011.  However,  there  exists  uncertainty  with 
respect  to  Toyotaʼs  obligations  under  current 
and future environment regulations as described 

in  “Information  on  the  Company  ̶  Business 
Overview  ̶  Governmental 
Regulations, 
Environmental and Safety Standards”.

Cash and cash equivalents were ¥1,865.7 billion 
as of March 31, 2010. Most of Toyotaʼs cash and 
cash  equivalents  are  held  in  Japanese  yen  and 
in  U.S.  dollars.  In  addition,  time  deposits  were 
¥392.7  billion  and  marketable  securities  were 
¥1,793.1 billion as of March 31, 2010.

Liquid assets, which Toyota defi nes as cash and 
cash equivalents, time deposits, marketable debt 
securities  and  its  investment  in  monetary  trust 
funds,  increased  during  fi scal  2010  by  ¥1,069.1 
billion, or 25.3%, to ¥5,298.2 billion.

Trade  accounts  and  notes  receivable,  net 
increased  during  fi scal  2010  by  ¥493.5  billion, 

Net Cash Provided by
Operating Activities and
Free Cash Flow*

Capital Expenditures for
Property, Plant and Equip-
ment* and Depreciation

Cash and Cash Equivalents
at End of Year

(¥ Billion)

4,000

(¥ Billion)

1,600

(¥ Billion)

2,500

3,000

2,000

1,000

0

1,200

800

400

0

2,000

1,500

1,000

500

0

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

Net cash provided by
operating activities
Free cash flow

* (Net cash provided by operating
activities)−(Capital expenditures
for property, plant and equipment,
excluding vehicles and equipment
on operating leases)

Capital expenditures
Depreciation

* Excluding vehicles and equipment

on operating leases

or  35.4%,  to  ¥1,886.2  billion.  This  increase  was 
primarily  due  to  the  increase  in  the  volume  of 
sales in the second half of fi scal 2010.

Inventories  decreased  during  fi scal  2010  by 

¥37.0 billion, or 2.5%, to ¥1,422.3 billion.

Total fi nance receivables, net increased during 
fi scal 2010 by ¥293.2 billion, or 3.1%, to ¥9,840.1 
billion.  The  increase  in  fi nance  receivables,  net 
is  mainly  due  to  increase  in  retail  receivables, 
partially off set by fl uctuations in foreign currency 
translation  rates.  As  of  March  31,  2010,  fi nance 
receivables  were  geographically  distributed  as 
follows: in North America 61.9%, in Japan 12.8%, 
in Europe 10.3%, in Asia 4.7% and in Other 10.3%. 
Although  Toyota  maintains  programs  to  sell 
fi nance  receivables  through  qualifying  special 
purpose entities, no sales of fi nance receivables 
were made during fi scal 2010.

Marketable  securities  and  other  securities 
investments, including those included in current 
assets,  increased  during  fi scal  2010  by  ¥1,451.2 
billion, or 55.9%, primarily refl ecting purchase of 
marketable  securities  and  security  investments, 
and  an  increase  in  the  fair  values  of  these 
securities and investments.

Property,  plant  and  equipment  decreased 
during  fi scal  2010  by  ¥690.7  billion,  or  9.3%, 
primarily  refl ecting  the  impacts  of  depreciation 
changes  during  the  year  and  fl uctuations  in 
foreign currency translation rates, partially off set 
by the capital expenditures.

Accounts  and  notes  payable  increased  during 
fi scal  2010  by  ¥657.0  billion,  or  50.6%.  This 
increase was primarily due to the increase in the 
volume of transactions in the second half of fi scal 
2010.

Accrued expenses increased during fi scal 2010 
by ¥195.2 billion, or 12.7%, refl ecting the increase 

in expenses related 
to  the  recalls  and 
other  safety  mea-
sures.

Income taxes 
payable increased 
during fi scal 2010 
by ¥102.0 billion, 
or 199.0%, primar-
ily as a result of an 
increase in income 
before income 
taxes.

Liquid Assets*

(¥ Billion)

5,000

4,000

3,000

2,000

1,000

0

FY

ʼ09

70ʼ

80ʼ

60ʼ

ʼ10

* Cash and cash equivalents, time

deposits, marketable dept
securities and investment in
monetary trust funds

Toyotaʼs total bor-
rowings  decreased 
during  fi scal  2010 
by  ¥105.2  billion, 
or  0.8%.  Toyotaʼs 
short-term borrow-
ings  consist  of  loans  with  a  weighted-average 
interest rate of 1.55% and commercial paper with 
a weighted-average interest rate of 0.44%. Short-
term borrowings decreased during fi scal 2010 by 
¥338.0 billion, or 9.3%, to ¥3,279.6 billion. Toyotaʼs 
long-term  debt  consists  of  unsecured  and 
secured  loans,  medium-term  notes,  unsecured 
notes  and  long-term  capital  lease  obligations 
with interest rates ranging from 0.00% to 29.25%, 
and  maturity  dates  ranging  from  2010  to  2047. 
The current portion of long-term debt decreased 
during  fi scal  2010  by  ¥481.2  billion,  or  17.8%, 
to  ¥2,218.3  billion  and  the  non-current  portion 
increased by ¥714.0 billion, or 11.3%, to ¥7,015.4 
billion. The decrease in total borrowings primarily 
resulted  from  decrease  in  medium-term  notes 
and  short-term  borrowings,  partially  off set  by 
increase  in  long-term  borrowings.  As  of  March 
31,  2010,  approximately  36%  of  long-term  debt 

TOYOTA ANNUAL REPORT 2010

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was  denominated  in  Japanese  yen,  21%  in  U.S. 
dollars, 13% in euros and 30% in other currencies. 
Toyota  hedges  fi xed  rate  exposure  by  entering 
into  interest  rate  swaps.  There  are  no  material 
seasonal  variations 
in  Toyotaʼs  borrowings 
requirements.

Toyotaʼs 

As  of  March  31,  2010,  Toyotaʼs  total  interest 
bearing  debt  was  120.8%  of  Toyota  Motor 
Corporation  shareholdersʼ  equity,  compared  to 
125.4% as of March 31, 2009.
long-term  debt 

is  rated  “AA”  by 
Standard  &  Poorʼs  Ratings  Group,  “Aa2”  by 
Moodyʼs Investors Services and “AAA” by Rating 
and  Investment  Information,  Inc.,  as  of  May  31, 
2010.  A  credit  rating  is  not  a  recommendation 
to buy, sell or hold securities. A credit rating may 
be subject to withdrawal or revision at any time. 
Each  rating  should  be  evaluated  separately  of 
any other rating.

Toyotaʼs unfunded pension liabilities decreased 
during fi scal 2010 by ¥106.1 billion, or 16.2%, to 
¥547.6  billion.  The  unfunded  pension  liabilities 
relate  primarily  to  the  parent  company  and  its 
overseas  subsidiaries.  The  unfunded  amounts 
will be funded through future cash contributions 
by Toyota or in some cases will be funded on the 
retirement date of each covered employee. The 
unfunded  pension  liabilities  decreased  in  fi scal 
2010 compared to the prior year primarily due to 
an  increase  in  the  fair  value  of  plan  assets.  See 
note 19 to the consolidated fi nancial statements 
for further discussion.

to  adhere 

Toyotaʼs treasury policy is to maintain controls 
on  all  exposures, 
to  stringent 
counterparty  credit  standards,  and  to  actively 
monitor marketplace exposures. Toyota remains 
centralized,  and  is  pursuing  global  effi  ciency  of 
its  fi nancial  services  operations  through  Toyota 
Financial Services Corporation.

The  key  element  of  Toyotaʼs  fi nancial  strategy 
is  maintaining  a  strong  fi nancial  position  that 
will  allow  Toyota  to  fund 
its  research  and 
initiatives,  capital  expenditures 
development 
and  fi nancing  operations  effi  ciently  even 
if 
earnings  experience  short-term  fl uctuations. 
it  maintains  suffi  cient 
Toyota  believes  that 
liquidity for its present requirements and that by 
maintaining its high credit ratings, it will continue 
to be able to access funds from external sources 
in  large  amounts  and  at  relatively  low  costs. 
Toyotaʼs ability to maintain its high credit ratings 
is subject to a number of factors, some of which 
are  not  within  Toyotaʼs  control.  These  factors 
include  general  economic  conditions  in  Japan 
and  the  other  major  markets  in  which  Toyota 
does  business,  as  well  as  Toyotaʼs  successful 
implementation of its business strategy.

Shareholdersʼ Equity
and Equity Ratio

(¥ Billion)
15,000

(%)
100

12,000

9,000

6,000

3,000

0

FY

60ʼ

70ʼ

80ʼ

ʼ09

ʼ10

Equity ratio (Right scale)

80

60

40

20

0

Off  -balance sheet arrangements

Toyota uses its securitization program as part of 
its funding through qualifying special purpose 
entities for its fi nancial services operations. See 
note 7 to the consolidated fi nancial statements 

Lending commitments

Credit Facilities with Credit Card Holders
Toyotaʼs fi nancial services operation issues credit 
cards to customers. As customary for credit card 
businesses,  Toyota  maintains  credit  facilities 
with  holders  of  credit  cards  issued  by  Toyota. 
These  facilities  are  used  upon  each  holderʼs 
requests  up  to  the  limits  established  on  an 
individual holderʼs basis. Although loans made to 
customers  through  this  facility  are  not  secured, 
for the purposes of minimizing credit risks and of 
appropriately  establishing  credit  limits  for  each 
individual  credit  card  holder,  Toyota  employs 
its own risk management policy which includes 
an analysis of information  provided  by fi nancial 
institutions 
in  alliance  with  Toyota.  Toyota 
periodically  reviews  and  revises,  as  appropriate, 
these  credit  limits.  Outstanding  credit  facilities 
with credit card holders were ¥130.3 billion as of 
March 31, 2010.

Credit Facilities with Dealers
Toyotaʼs  fi nancial  services  operation  maintains 
credit facilities with dealers. These credit facilities 
may  be  used  for  business  acquisitions,  facilities 
refurbishment, 
real  estate  purchases,  and 
working  capital  requirements.  These  loans  are 
typically  collateralized  with  liens  on  real  estate, 
vehicle 
inventory,  and/or  other  dealership 
assets, as appropriate. Toyota obtains a personal 
guarantee 
the  dealer  or  corporate 
guarantee  from  the  dealership  when  deemed 

from 

regarding the impact of the securitization 
program on the consolidated fi nancial 
statements.

loans  are  typically 
prudent.  Although  the 
collateralized  or  guaranteed,  the  value  of  the 
underlying  collateral  or  guarantees  may  not  be 
suffi  cient to cover Toyotaʼs exposure under such 
agreements.  Toyota  prices  the  credit  facilities 
according  to  the  risks  assumed  in  entering  into 
the  credit  facility.  Toyotaʼs  fi nancial  services 
operation  also  provides  fi nancing  to  various 
multi-franchise  dealer  organizations,  referred 
to  as  dealer  groups,  often  as  part  of  a  lending 
consortium,  for  wholesale  inventory  fi nancing, 
business  acquisitions,  facilities  refurbishment, 
real  estate  purchases,  and  working  capital 
requirements.  Toyotaʼs  outstanding 
credit 
facilities  with  dealers  totaled  ¥1,586.8  billion  as 
of March 31, 2010.

its  dealers 

Guarantees
Toyota  enters  into  certain  guarantee  contracts 
with 
to  guarantee  customersʼ 
payments of their installment payables that arise 
from  installment  contracts  between  customers 
and  Toyota  dealers,  as  and  when  requested  by 
Toyota  dealers.  Guarantee  periods  are  set  to 
match the maturity of installment payments, and 
as  of  March  31,  2010,  ranged  from  one  month 
to 35 years. However, they are generally shorter 
than  the  useful  lives  of  products  sold.  Toyota 
is  required  to  execute  its  guarantee  primarily 
when  customers  are  unable  to  make  required 
payments.

TOYOTA ANNUAL REPORT 2010

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future 
The  maximum  potential  amount  of 
payments as of March 31, 2010 is ¥1,604.8 billion. 
Liabilities  for  these  guarantees  of  ¥5.9  billion 
have been provided as of March 31, 2010. Under 

these  guarantee  contracts,  Toyota  is  entitled 
to  recover  any  amounts  paid  by  it  from  the 
customers whose obligations it guaranteed.

Contractual obligations and commitments

lease  obligations,  operating 

information  regarding  debt  obligations, 
For 
lease 
capital 
obligations  and  other  obligations, 
including 
amounts maturing in each of the next fi ve years, 
see  notes  13,  22  and  23  to  the  consolidated 
fi nancial  statements.  In  addition,  as  part  of 
Toyotaʼs normal business practices, Toyota enters 

into  long-term  arrangements  with  suppliers  for 
purchases of certain raw materials, components 
and  services.  These  arrangements  may  contain 
fi xed/minimum quantity purchase requirements. 
to 
Toyota  enters 
facilitate  an  adequate  supply  of  these  materials 
and services.

into  such  arrangements 

Total
amounts
committed

Yen in millions

Amount of Commitment Expiration Per Period

Less than 1 year

1 to 3 years

3 to 5 years

5 years and after

¥1,604,893

¥460,460

¥729,509

¥311,760

¥103,164

Commercial Commitments (note 23):
Maximum potential exposure to

 guarantees given in the 

ordinary course of business

Total Commercial Commitments ········· ¥1,604,893

¥460,460

¥729,509

¥311,760

¥103,164

Related party transactions

Toyota  does  not  have  any  signifi cant  related 
party  transactions  other  than  transactions  with 
in  the  ordinary  course 
affi  liated  companies 

of  business.  See  note  12  to  the  consolidated 
fi nancial statements for further discussion.

The following tables summarize Toyotaʼs contractual obligations and commercial commitments as of 
March 31, 2010:

Legislation regarding end-of-life vehicles

Yen in millions

Payments due by period

Total

Less than 1 year

1 to 3 years

3 to 5 years

5 years and after

Contractual Obligations:

Short-term borrowings (note 13)

Loans ····························································· ¥ 
Commercial paper ·································

Long-term debt* (note13) ······················

9,191,490

Capital lease obligations (note 13) ·····

42,243

Non-cancelable operating lease 

804,066

¥  804,066

¥ 

̶ ¥ 

̶ ¥ 

2,475,607

̶

̶

̶

̶

2,475,607

2,194,235

24,089

4,232,077

1,464,523

1,300,655

4,224

2,415

11,515

obligations (note 22) ····························

51,953

9,900

14,629

9,302

18,122

Commitments for the purchase of property, 
plant and other assets (note 23) ······················

74,529

37,026

20,879

1,622

15,002

Total ······························································· ¥ 12,639,888

¥ 5,544,923

¥ 4,271,809

¥ 1,477,862

¥ 1,345,294

* “Long-term debt” represents future principal payments.

Toyota  is  unable  to  make  reasonable  estimates 
of the period of cash settlement with respect to 
liabilities  recognized  for  uncertain  tax  benefi ts, 
and accordingly such liabilities are excluded from 
the table above. See note 16 to the consolidated 

fi nancial statements for further discussion.
Toyota expects to contribute ¥111,112 million to 
its pension plans in fi scal 2011.

In  October  2000,  the  European  Union  enforced 
a  directive  that  requires  member  states  to 
the 
promulgate 
following:

implementing 

regulations 

•  manufacturers  shall  bear  all  or  a  signifi cant 
part  of  the  costs  for  taking  back  end-of-life 
vehicles  put  on  the  market  after  July  1,  2002 
and  dismantling  and  recycling  those  vehicles. 
Beginning January 1, 2007, this requirement will 
also be applicable to vehicles put on the market 
before July 1, 2002;

•  manufacturers  may  not  use  certain  hazardous 

materials in vehicles sold after July 2003;

•  vehicles type-approved and put on the market 
after  December  15,  2008  shall  be  re-usable 
and/or  recyclable  to  a  minimum  of  85%  by 
weight per vehicle and shall be re-usable and/
or recoverable to a minimum of 95% by weight 
per vehicle; and

•  end-of-life vehicles must meet actual re-use of 
80%  and  re-use  as  material  or  energy  of  85%, 
respectively, of vehicle weight by 2006, rising to 
85% and 95%, respectively, by 2015.

See  note  23  to  the  consolidated  fi nancial 
statements for further discussion.

Recent accounting pronouncements in the United States

In June 2009, the Financial Accounting Standards 
issued  updated  guidance  of 
Board  (“FASB”) 
accounting  for  and  disclosure  of  transfers  and 

servicing.  This  guidance  eliminates  the  concept 
of  a  qualifying  special  purpose  entity,  changes 
the  requirements  for  derecognizing  fi nancial 

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assets, and requires additional disclosures about 
transfers  of  fi nancial  assets.  This  guidance  is 
eff ective for fi scal year beginning after November 
15, 2009, and for interim period within the fi scal 
year.  Management  is  evaluating  the  impact  of 
adopting this guidance on Toyotaʼs consolidated 
fi nancial statements.

In June 2009, FASB issued updated guidance of 
accounting  for  and  disclosure  of  consolidation. 

This  guidance  changes  how  a  company 
determines  when  a  variable 
interest  entity 
should be consolidated. This guidance is eff ective 
for  fi scal  year  beginning  after  November  15, 
2009,  and  for  interim  period  within  the  fi scal 
year.  Management  is  evaluating  the  impact  of 
adopting this guidance on Toyotaʼs consolidated 
fi nancial statements.

Critical accounting estimates

The consolidated fi nancial statements of Toyota 
are  prepared  in  conformity  with  accounting 
principles generally accepted in the United States 
of  America.  The  preparation  of  these  fi nancial 
statements 
requires  the  use  of  estimates, 
judgments  and  assumptions  that  aff ect  the 
reported amounts of assets and liabilities at the 
date of the fi nancial statements and the reported 
amounts  of  revenues  and  expenses  during  the 
periods  presented.  Toyota  believes  that  of  its 
signifi cant  accounting  policies,  the  following 
may  involve  a  higher  degree  of  judgments, 
estimates and assumptions:

Product Warranty
Toyota  generally  warrants  its  products  against 
certain  manufacturing  and  other  defects. 
Product  warranties  are  provided  for  specifi c 
periods of time and/or usage of the product and 
vary depending upon the nature of the product, 
the  geographic  location  of  the  sale  and  other 
factors.  All  product  warranties  are  consistent 
with  commercial  practices.  Toyota  includes  a 
provision  for  estimated  product  warranty  costs 
as a component of cost of sales at the time the 
related sale is recognized. The accrued warranty 
costs  represent  managementʼs  best  estimate 

at the time of sale of the total costs that Toyota 
will incur to repair or replace product parts that 
fail  while  still  under  warranty.  The  amount  of 
accrued  estimated  warranty  costs  is  primarily 
based  on  historical  experience  of  product 
failures  as  well  as  current  information  on  repair 
costs.  The  amount  of  warranty  costs  accrued 
also  contains  an  estimate  of  warranty  claim 
recoveries  to  be  received  from  suppliers.  The 
foregoing  evaluations  are  inherently  uncertain, 
as  they  require  material  estimates  and  some 
productsʼ  warranties  extend  for  several  years. 
Consequently,  actual  warranty  costs  may  diff er 
from  the  estimated  amounts  and  could  require 
additional  warranty  provisions.  If  these  factors 
require a signifi cant increase in Toyotaʼs accrued 
estimated  warranty  costs,  it  would  negatively 
aff ect future operating results of the automotive 
operations.

Toyota  accrues  for  costs  of  recalls  and  other 
safety  measures  based  on  managementʼs 
estimates  when  it  is  probable  a  liability  has 
been  incurred  and  the  amount  of  loss  can  be 
reasonably estimated. Prior to the fourth quarter 
of  this fi scal year, amounts were accrued based 
on  individual  occurrences  of  recalls  and  other 
safety measures. During the fourth quarter of this 

consolidated fi scal year, as a result of signifi cant 
changes  in  facts  and  circumstances,  Toyota  has 
employed an estimation model, to accrue at the 
time  of  vehicle  sale,  an  amount  that  represents 
managementʼs best estimate of expenses related 
to future recalls and other safety measures. The 
estimation  model  for  recalls  and  other  safety 
measures  takes  into  account  Toyotaʼs  historical 
experience and individual occurrences of recalls 
and other safety measures. This change resulted 
from  Toyotaʼs  most  recent  experience  with 
recalls and other safety measures, changes in the 
operating  processes  such  as  the  establishment 
of  the  Special  Committee  for  Global  Quality  to 
address  quality-related  matters,  as  well  as  the 
broadening of the number of vehicles subject to 
recalls and other safety measures. Consequently, 
actual costs of recalls and other safety measures 
may diff er from the estimated amounts.

Allowance for Doubtful Accounts 
and Credit Losses

(cid:12255)Natures of estimates and assumptions
Sales  fi nancing  and  fi nance  lease  receivables 
consist  of  retail 
installment  sales  contracts 
secured  by  passenger  cars  and  commercial 
vehicles.  Collectability  risks  include  consumer 
and dealer insolvencies and insuffi  cient collateral 
values  (less  costs  to  sell)  to  realize  the  full 
carrying values of these receivables. As a matter 
of  policy,  Toyota  maintains  an  allowance  for 
doubtful accounts and credit losses representing 
managementʼs estimate of the amount of asset 
impairment  in  the  portfolios  of  fi nance,  trade 
and  other  receivables.  Toyota  determines  the 
allowance  for  doubtful  accounts  and  credit 
losses  based  on  a  systematic,  ongoing  review 
and  evaluation  performed  as  part  of  the  credit-

risk evaluation process, historical loss experience, 
the  size  and  composition  of  the  portfolios, 
current  economic  events  and  conditions,  the 
estimated  fair  value,  adequacy  of  collateral 
and  other  pertinent  factors.  This  evaluation  is 
inherently 
judgmental  and  requires  material 
estimates,  including  the  amounts  and  timing 
of  future  cash  fl ows  expected  to  be  received, 
which may be susceptible to signifi cant change. 
Although management considers the allowance 
for  doubtful  accounts  and  credit 
losses  to 
be  adequate  based  on  information  currently 
available, additional provisions may be necessary 
due  to  (i)  changes  in  management  estimates 
and  assumptions  about  asset  impairments,  (ii) 
information  that  indicates  changes  in  expected 
future  cash  fl ows,  or  (iii)  changes  in  economic 
and  other  events  and  conditions.  To  the  extent 
that  sales  incentives  remain  an  integral  part  of 
sales promotion with the eff ect of reducing new 
vehicle prices, resale prices of used vehicles and, 
correspondingly, the collateral value of Toyotaʼs 
sales  fi nancing  and  fi nance  lease  receivables 
could  experience  further  downward  pressure. 
If  these  factors  require  a  signifi cant  increase 
in  Toyotaʼs  allowance  for  doubtful  accounts 
and  credit  losses,  it  could  negatively  aff ect 
future operating results of the fi nancial services 
operations. The level of credit losses, which has a 
greater impact on Toyotaʼs results of operations, 
is infl uenced primarily by two factors: frequency 
of occurrence and severity of loss. For evaluation 
purposes, exposures to credit loss are segmented 
into  the  two  primary  categories  of  “consumer” 
and “dealer”. Toyotaʼs consumer portfolio consists 
of  smaller  balances  that  are  homogenous  retail 
fi nance  receivables  and  lease  earning  assets. 
The  dealer  portfolio  consists  of  wholesale  and 
other  dealer  fi nancing  receivables.  The  overall 

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allowance  for  credit  losses  is  evaluated  at  least 
quarterly,  considering  a  variety  of  assumptions 
and  factors  to  determine  whether  reserves  are 
considered adequate to cover probable losses.

results  of  operations, 

(cid:12255)Sensitivity analysis
The level of credit losses, which could signifi cantly 
impact  Toyotaʼs 
is 
infl uenced  primarily  by  two  factors:  frequency 
of  occurrence  and  severity  of  loss.  The  overall 
allowance  for  credit  losses  is  evaluated  at  least 
quarterly,  considering  a  variety  of  assumptions 
and  factors  to  determine  whether  reserves  are 
considered  adequate  to  cover  probable  losses. 
The  following  table  illustrates  the  eff ect  of  an 
assumed  change  in  expected  severity  of  loss, 
which  Toyota  believes  is  one  of  the  key  critical 
estimates  for  determining  the  allowance  for 
credit  losses,  assuming  all  other  assumptions 
are  held  consistent.  The  table  below  represents 
the  impact  on  the  allowance  for  credit  losses 
in  Toyotaʼs  fi nancial  services  operations  as 
any  change  impacts  most  signifi cantly  on  the 
fi nancial services operations.

Yen in millions

Eff ect on the allowance
for credit losses
as of March 31, 2010

10 percent increase in 

expected severity of loss ··

¥14,421

Investment in Operating Leases

(cid:12255)Natures of estimates and assumptions
Vehicles on operating leases, where Toyota is the 
lessor,  are  valued  at  cost  and  depreciated  over 
their  estimated  useful  lives  using  the  straight-
line  method  to  their  estimated  residual  values. 

Toyota  utilizes  industry  published  information 
and its own historical experience to determine 
estimated  residual  values  for  these  vehicles. 
Toyota  evaluates  the  recoverability  of  the 
leased  vehicles  for 
carrying  values  of 
its 
impairment  when  there  are 
indications  of 
declines  in  residual  values,  and  if  impaired, 
Toyota  recognizes  an  allowance  for  its  residual 
values.  In  addition,  to  the  extent  that  sales 
integral  part  of  sales 
incentives  remain  an 
promotion  with  the  eff ect  of  reducing  new 
vehicle  prices,  resale  prices  of  used  vehicles 
and,  correspondingly,  the  fair  value  of  Toyotaʼs 
leased  vehicles  could  be  subject  to  downward 
pressure. If resale prices of used vehicles decline, 
future operating results of the fi nancial services 
operations  are  likely  to  be  adversely  aff ected 
by  incremental  charges  to  reduce  estimated 
residual values. Throughout the life of the lease, 
management  performs  periodic  evaluations 
of  estimated  end-of-term  market  values  to 
in  the 
determine  whether  estimates  used 
determination  of  the  contractual  residual  value 
are still considered reasonable. Factors aff ecting 
the  estimated  residual  value  at  lease  maturity 
include,  but  are  not  limited  to,  new  vehicle 
incentive  programs,  new  vehicle  pricing,  used 
vehicle  supply,  projected  vehicle  return  rates, 
and  projected  loss  severity.  The  vehicle  return 
rate  represents  the  number  of  leased  vehicles 
returned at contract maturity and sold by Toyota 
during the period as a percentage of the number 
of  lease  contracts  that,  as  of  their  origination 
dates,  were  scheduled  to  mature  in  the  same 
period. A higher rate of vehicle returns exposes 
Toyota  to  higher  potential  losses  incurred  at 
lease termination. Severity of loss is the extent to 
which the end-of-term market value of a lease is 
less than its carrying value at lease end.

(cid:12255)Sensitivity analysis
The  following  table  illustrates  the  eff ect  of  an 
assumed change in the vehicle return rate, which 
Toyota believes is one of the critical estimates, in 
determining  the  residual  value  losses,  holding 
all  other  assumptions  constant.  The  following 
table represents the impact on the residual value 
losses  in  Toyotaʼs  fi nancial  services  operations 
as  those  changes  have  a  signifi cant  impact  on 
fi nancing operations.

Yen in millions

Eff ect on the residual
value losses over
the remaining terms
of the operating leases
on and after April 1, 2010

1 percent increase in

vehicle return rate ·········

¥2,047

Impairment of Long-Lived Assets
Toyota periodically reviews the carrying value of 
its long-lived assets held and used and assets to 
be disposed of, including intangible assets, when 
events and circumstances warrant such a review. 
This  review  is  performed  using  estimates  of 
future cash fl ows. If the carrying value of a long-
lived asset is considered impaired, an impairment 
charge is recorded for the amount by which the 
carrying  value  of  the  long-lived  asset  exceeds 
its  fair  value.  Management  believes  that  the 
estimates  of  future  cash  fl ows  and  fair  values 
are  reasonable.  However,  changes  in  estimates 
of  such  cash  fl ows  and  fair  values  would  aff ect 
the  evaluations  and  negatively  aff ect  future 
operating results of the automotive operations.

Pension Costs and Obligations

(cid:12255)Natures of estimates and assumptions
Pension  costs  and  obligations  are  dependent 
on  assumptions  used 
in  calculating  such 
amounts.  These  assumptions  include  discount 
rates,  benefi ts  earned,  interest  costs,  expected 
rate  of  return  on  plan  assets,  mortality  rates 
and  other  factors.  Actual  results  that  diff er 
from  the  assumptions  are  accumulated  and 
amortized  over  future  periods  and,  therefore, 
generally  affect  recognized  expense  in  future 
periods.  While  management  believes  that  the 
assumptions used are appropriate, diff erences in 
actual experience or changes in assumptions may 
aff ect Toyotaʼs pension costs and obligations.

The  two  most  critical  assumptions  impacting 
the calculation of pension costs and obligations 
are  the  discount  rates  and  the  expected  rates 
of  returns  on  plan  assets.  Toyota  determines 
the discount rates mainly based on the rates of 
high quality fi xed income bonds or fi xed income 
governmental  bonds  currently  available  and 
expected  to  be  available  during  the  period  to 
maturity  of  the  defi ned  benefi t  pension  plans. 
Toyota determines the expected rates of return 
for  pension  assets  after  considering  several 
applicable  factors  including,  the  composition 
of  plan  assets  held,  assumed  risks  of  asset 
management, historical results of the returns on 
plan assets, Toyotaʼs principal policy for plan asset 
management, and forecasted market conditions. 
A  weighted-average  discount  rate  of  2.8%  and 
a  weighted-average  expected  rate  of  return  on 
plan assets of 3.6% are the results of assumptions 
used for the various pension plans in calculating 
Toyotaʼs  consolidated  pension  costs  for  fi scal 
2010.  Also,  a  weighted-average  discount  rate 
of 2.8% is the result of assumption used for the 
various  pension  plans  in  calculating  Toyotaʼs 
consolidated pension obligations for fi scal 2010.

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Financial Section

(cid:12255)Sensitivity analysis
The  following  table  illustrates  the  eff ects  of 
assumed changes in weighted-average discount 
rate and the weighted-average expected rate of 

return on plan assets, which Toyota believes are 
critical  estimates  in  determining  pension  costs 
and obligations, assuming all other assumptions 
are consistent.

Yen in millions

Eff ect on pre-tax income
for the year ended
March 31, 2011

Eff ect on PBO
as of March 31, 2010 

Discount rates 

   0.5% decrease ····································································

¥ (10,057)

   0.5% increase ·····································································

9,603

¥   127,971

(118,378)

Expected rate of return on plan assets

   0.5% decrease ····································································

   0.5% increase ·····································································

¥  (5,895)

5,895

Derivatives and Other Contracts at Fair Value
Toyota  uses  derivatives  in  the  normal  course 
of  business  to  manage  its  exposure  to  foreign 
currency  exchange  rates  and  interest  rates.  The 
accounting is complex and continues to evolve. 
In  addition,  there  are  signifi cant  judgments 
and  estimates  involved  in  the  estimating  of  fair 
value  in  the  absence  of  quoted  market  values. 
These  estimates  are  based  upon  valuation 
methodologies  deemed  appropriate  under  the 
circumstances.  However,  the  use  of  diff erent 
assumptions  may  have  a  material  eff ect  on  the 
estimated fair value amounts.

Marketable Securities and Investments in 
Affi  liated Companies
Toyotaʼs  accounting  policy  is  to  record  a  write-
down of such investments to net realizable value 
when  a  decline  in  fair  value  below  the  carrying 
value  is  other-than-temporary.  In  determining 
if  a  decline  in  value  is  other-than-temporary, 
Toyota  considers  the  length  of  time  and  the 

extent  to  which  the  fair  value  has  been  less 
than  the  carrying  value,  the  fi nancial  condition 
and  prospects  of  the  company  and  Toyotaʼs 
ability and intent to retain its investment in the 
company for a period of time suffi  cient to allow 
for any anticipated recovery in fair value.

Deferred Tax Assets
Toyota estimates whether future taxable income 
is suffi  cient at a particular tax-paying component 
and  records  valuation  allowances  to  reduce 
deferred  tax  assets  when  it  is  more  likely  than 
not that a tax benefi t will not be realized in the 
future periods. Actual taxable income may diff er 
from  the  estimated  amounts  due  to  various 
assumptions  used  to  estimate  future  taxable 
income. 
is 
recorded  due  to  lower  actual  taxable  income 
than  estimated  amounts  it  would  negatively 
aff ect future operating results.

If  additional  valuation  allowance 

Market risk disclosures

Toyota  is  exposed  to  market  risk  from  changes 
in foreign currency exchange rates, interest rates, 
certain commodity and equity security prices. In 
order  to  manage  the  risk  arising  from  changes 
in  foreign  currency  exchange  rates  and  interest 
rates,  Toyota  enters  into  a  variety  of  derivative 
fi nancial instruments.

A  description  of  Toyotaʼs  accounting  policies 
for  derivative  instruments  is  included  in  note  2 
to  the  consolidated  fi nancial  statements  and 
further disclosure is provided in notes 20 and 21 
to the consolidated fi nancial statements.

Toyota  monitors  and  manages  these  fi nancial 
exposures  as  an  integral  part  of  its  overall  risk 
management  program,  which  recognizes  the 
unpredictability  of  fi nancial  markets  and  seeks 
to  reduce  the  potentially  adverse  eff ects  on 
Toyotaʼs operating results.

included 

The  fi nancial 

in  the 
instruments 
market risk analysis consist of all of Toyotaʼs cash 
and  cash  equivalents,  marketable  securities, 
fi nance receivables, securities investments, long-
term  and  short-term  debt  and  all  derivative 
instruments.  Toyotaʼs  portfolio  of 
fi nancial 
derivative  fi nancial 
instruments  consists  of 
forward  foreign  currency  exchange  contracts, 
foreign  currency  options,  interest  rate  swaps, 
interest  rate  currency  swap  agreements  and 
interest  rate  options.  Anticipated  transactions 
in  foreign  currencies  that  are 
denominated 
covered  by  Toyotaʼs  derivative  hedging  are  not 
included  in  the  market  risk  analysis.  Although 
operating leases are not required to be included, 
Toyota  has 
in 
determining interest rate risk.

included  these 

instruments 

Foreign Currency Exchange Rate Risk
Toyota has foreign currency exposures related to 
buying, selling and fi nancing in currencies other 
than  the  local  currencies  in  which  it  operates. 
Toyota is exposed to foreign currency risk related 
to future earnings or assets and liabilities that are 
exposed due to operating cash fl ows and various 
fi nancial  instruments  that  are  denominated  in 
foreign  currencies.  Toyotaʼs  most  signifi cant 
foreign  currency  exposures  relate  to  the  U.S. 
dollar and the euro.

Toyota  uses  a  value-at-risk  analysis  (“VAR”) 
to  evaluate  its  exposure  to  changes  in  foreign 
currency  exchange  rates.  The  VAR  of  the 
combined foreign exchange position represents 
a  potential  loss  in  pre-tax  earnings  that  was 
estimated  to  be  ¥114.1  billion  as  of  March  31, 
2009  and  ¥148.9  billion  as  of  March  31,  2010. 
Based  on  Toyotaʼs  overall  currency  exposure 
(including  derivative  positions),  the  risk  during 
the  year  ended  March  31,  2010  to  pre-tax  cash 
fl ow from currency movements was on average 
¥135.5 billion, with a high of ¥148.9 billion and a 
low of ¥123.8 billion.

The  VAR  was  estimated  by  using  a  Monte 
Carlo  Simulation  Method  and  assumed  95% 
confi dence  level  on  the  realization  date  and  a 
10-day holding period.

in 

Interest Rate Risk
Toyota  is  subject  to  market  risk  from  exposures 
to  changes 
its 
interest  rates  based  on 
investing  and  cash  management 
fi nancing, 
activities.  Toyota  enters  into  various  fi nancial 
instrument transactions to maintain the desired 
level  of  exposure  to  the  risk  of  interest  rate 

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commodity price risk by holding minimum stock 
levels.

Equity Price Risk
Toyota  holds  investments  in  various  available-
for-sale equity securities that are subject to price 
risk.  The  fair  value  of  available-for-sale  equity 
securities  was  ¥798.2  billion  as  of  March  31, 
2009  and  ¥852.7  billion  as  of  March  31,  2010. 
The  potential  change  in  the  fair  value  of  these 
investments,  assuming  a  10%  change  in  prices, 
would be approximately ¥79.8 billion as of March 
31, 2009 and ¥85.3 billion as of March 31, 2010.

fl uctuations  and  to  minimize  interest  expense. 
The  potential  decrease  in  fair  value  resulting 
from a hypothetical 100 basis point upward shift 
in  interest  rates  would  be  approximately  ¥55.8 
billion as of March 31, 2009 and ¥ 67.8 billion as 
of March 31, 2010.

There  are  certain  shortcomings 

inherent 
to  the  sensitivity  analyses  presented.  The 
model  assumes  that 
interest  rate  changes 
are  instantaneous  parallel  shifts  in  the  yield 
curve.  However,  in  reality,  changes  are  rarely 
instantaneous.  Although  certain  assets  and 
liabilities may have similar maturities or periods 
to repricing, they may not react correspondingly 
to  changes  in  market  interest  rates.  Also,  the 
interest  rates  on  certain  types  of  assets  and 
liabilities  may  fl uctuate  with  changes  in  market 
interest rates, while interest rates on other types 
of  assets  may  lag  behind  changes  in  market 
rates. Finance receivables are less susceptible to 
prepayments  when  interest  rates  change  and, 
as  a  result,  Toyotaʼs  model  does  not  address 
prepayment  risk  for  automotive  related  fi nance 
receivables.  However,  in  the  event  of  a  change 
in  interest  rates,  actual  loan  prepayments  may 
deviate signifi cantly from the assumptions used 
in the model.

Commodity Price Risk
Commodity price risk is the possibility of higher 
or  lower  costs  due  to  changes  in  the  prices  of 
commodities,  such  as  non-ferrous  alloys  (e.g., 
aluminum),  precious  metals  (e.g.,  palladium, 
platinum and rhodium) and ferrous alloys, which 
Toyota uses in the production of motor vehicles. 
Toyota  does  not  use  derivative  instruments 
to  hedge  the  price  risk  associated  with  the 
purchase of those commodities and controls its 

TOYOTA ANNUAL REPORT 2010

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Consolidated Balance Sheets

Toyota Motor Corporation
March 31, 2009 and 2010

ASSETS
Current assets

Cash and cash equivalents ············································································
Time deposits ·······································································································
Marketable securities ·······················································································
Trade accounts and notes receivable, less allowance for
doubtful  accounts of ¥15,034 million in 2009 and
¥13,735 million  ($148 million) in 2010··············································
Finance receivables, net ·················································································
Other receivables ·······························································································
Inventories ·············································································································
Deferred income taxes ····················································································
Prepaid expenses and other current assets ·········································
Total current assets ······················································································

Yen in millions 

2009

2010

U.S. dollars
in millions
2010

 ¥ 2,444,280  ¥ 1,865,746
392,724 
1,793,165 

45,178 
495,326 

$20,053 
4,221
19,273

1,392,749 
3,891,406 
332,722 
1,459,394 
605,331 
632,543 
11,298,929 

1,886,273 
4,209,496 
360,379 
1,422,373 
632,164 
511,284 
13,073,604 

20,274
45,244
3,873
15,288
6,795
5,495
140,516

Noncurrent fi nance receivables, net ···························································

5,655,545 

5,630,680 

60,519

Investments and other assets

Marketable securities and other securities investments ···············
Affi  liated companies ························································································
Employees receivables ····················································································
Other ·························································································································
Total investments and other assets ·····················································

2,102,874 
1,826,375 
69,523 
707,110 
4,705,882 

2,256,279 
1,879,320 
67,506 
730,997 
4,934,102 

24,251
20,199
725
7,857
53,032

Property, plant and equipment

Land ···························································································································
Buildings ·················································································································
Machinery and equipment ···········································································
Vehicles and equipment on operating leases ····································
Construction in progress ················································································
Total property, plant and equipment, at cost ································
Less̶Accumulated depreciation ····························································
Total property, plant and equipment, net ·······································

1,257,409 
3,633,954 
9,201,093 
2,836,881 
263,602 
17,192,939 

1,261,349 
3,693,972 
9,298,967 
2,613,248 
226,212 
17,093,748 

13,557
39,703
99,946
28,087
2,432
183,725

(9,791,258)
7,401,681 

(10,382,847)
6,710,901 

(111,596)
72,129

LIABILITIES AND SHAREHOLDERSʼ EQUITY

Current liabilities

Yen in millions 

2009

2010

U.S. dollars
in millions
2010

Short-term borrowings ···················································································

 ¥ 3,617,672 

¥3,279,673

$35,250 

Current portion of long-term debt ···························································

2,699,512 

2,218,324 

Accounts payable ······························································································

1,299,455 

1,956,505 

Other payables ····································································································

670,634 

572,450 

Accrued expenses ······························································································

1,540,681 

1,735,930 

Income taxes payable ······················································································

Other current liabilities ····················································································

51,298 

710,041 

153,387 

769,945 

23,843

21,029

6,153

18,658

1,648

8,275

Total current liabilities ···········································································

10,589,293 

10,686,214 

114,856

Long-term liabilities 

Long-term debt···································································································

6,301,469 

7,015,409 

75,402

Accrued pension and severance costs ···················································

Deferred income taxes ····················································································

Other long-term liabilities ·············································································

634,612 

642,293 

293,633 

678,677 

813,221 

225,323 

7,294

8,741

2,422

Total long-term liabilities ·····································································

7,872,007 

8,732,630 

93,859

Shareholdersʼ equity 

Toyota Motor Corporation shareholders' equity

Common stock, no par value,

authorized: 10,000,000,000 shares in 2009 and 2010;

issued: 3,447,997,492 shares in 2009 and 2010 ·····························

Additional paid-in capital ··············································································

397,050 

501,211 

397,050 

501,331 

4,268

5,388

Retained earnings ······························································································

11,531,622 

11,568,602 

124,340

Accumulated other comprehensive income (loss)··························

(1,107,781)

(846,835)

(9,102)

Treasury stock, at cost, 312,115,017 shares in 2009 and

312,002,149 shares in 2010 ······································································

Total Toyota Motor Corponration shareholdersʼ equity ······

(1,260,895)
10,061,207 

(1,260,425)
10,359,723 

(13,547)
111,347

Noncontrolling interest ·······················································································

539,530 

570,720 

6,134

Total shareholdersʼ equity ···································································

10,600,737

10,930,443

117,481

Commitments and contingencies

Total assets ·······································································································

 ¥29,062,037  ¥30,349,287

$326,196 

Total liabilities and shareholdersʼ equity···································

 ¥29,062,037 ¥30,349,287

$326,196 

The accompanying notes are an integral part of these consolidated fi nancial statements. 

TOYOTA ANNUAL REPORT 2010

61

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Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Consolidated Statements of Income
Financial Section

Toyota Motor Corporation
For the years ended March 31, 2008, 2009 and 2010

Net revenues

Sales of products ··········································································································································

Financing operations ·································································································································

Costs and expenses

Cost of products sold ·································································································································

Cost of fi nancing operations ··················································································································

Selling, general and administrative ····································································································

2008

¥  24,820,510

1,468,730

26,289,240

20,452,338

1,068,015

2,498,512

24,018,865

Yen in millions 

2009

¥  19,173,720 

1,355,850 

20,529,570 

17,468,416 

987,384 

2,534,781 

20,990,581 

2010

¥ 17,724,729 

1,226,244 

18,950,973

15,971,496 

712,301 

2,119,660 

18,803,457 

Operating income (loss) ·······························································································································

2,270,375

(461,011)

147,516 

Other income (expense)

Interest and dividend income ···············································································································

Interest expense ···········································································································································

Foreign exchange gain (loss), net ·······································································································

Other income (loss), net ···························································································································

Income (loss) before income taxes and 

equity in earnings of affi  liated companies ···················································································
Provision for income taxes ·························································································································

Equity in earnings of affi  liated companies ························································································

Net income (loss) ··············································································································································

Less: Net (income) loss attributable to the noncontrolling interest···································

165,676

(46,113)

9,172

38,112

166,847

2,437,222

911,495

270,114

1,795,841

(77,962)

138,467 

(46,882)

(1,815)

(189,140)

(99,370)

(560,381)

(56,442)

42,724 

(461,215)

24,278 

78,224 

(33,409)

68,251

30,886 

143,952 

291,468 

92,664 

45,408 

244,212 

(34,756)

U.S. dollars
in millions
2010

$ 190,507 

13,180 

203,687 

171,663 

7,656 

22,782 

202,101 

1,586 

841 

(359)

733 

332 

1,547 

3,133 

996 

488 

2,625 

(374)

Net income (loss) attributable to Toyota Motor Corporation ················································

¥  1,717,879

¥ 

(436,937)

¥ 

209,456 

$  2,251 

Net income (loss) attributable to Toyota Motor Corporation per share

̶Basic ·······························································································································································

̶Diluted ··························································································································································

Cash dividends per share ···························································································································

The accompanying notes are an integral part of these consolidated fi nancial statements. 

¥ 540.65

¥ 540.44

¥ 140.00

Yen

¥ (139.13)

¥ (139.13)

¥  100.00 

¥ 66.79

¥ 66.79

¥ 45.00

U.S. dollars

$ 0.72

$ 0.72

$ 0.48

TOYOTA ANNUAL REPORT 2010

62

Top Messages

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Consolidated Statements of Shareholders’ Equity
Financial Section

Toyota Motor Corporation
For the years ended March 31, 2008, 2009 and 2010

Balances at March 31, 2007 ·······················································································································
Equity transaction with noncontrolling interests and other ····················································
Issuance during the year ······························································································································
Comprehensive income

Net income ·····················································································································································
Other comprehensive income (loss) 

Foreign currency translation adjustments ···············································································
Unrealized losses on securities, net of reclassifi cation adjustments ··························
Pension liability adjustments ···········································································································
Total comprehensive income ···············································································································
Dividends paid to Toyota Motor Corporation shareholders ·····················································
Dividends paid to noncontrolling interests ·······················································································
Purchase and reissuance of common stock ······················································································
Retirement of common stock ···················································································································
Balances at March 31, 2008 ·······················································································································
Equity transaction with noncontrolling  interests and other ···················································
Issuance during the year ······························································································································
Comprehensive loss

Net loss ·····························································································································································
Other comprehensive income (loss)

Foreign currency translation adjustments ···············································································
Unrealized losses on securities, net of reclassifi cation adjustments ··························
Pension liability adjustments ···········································································································
Total comprehensive loss ·······················································································································
Dividends paid to Toyota Motor Corporation shareholders ·····················································
Dividends paid to noncontrolling interests ·······················································································
Purchase and reissuance of common stock ······················································································
Balances at March 31, 2009 ·······················································································································
Equity transaction with noncontrolling interests and other ····················································
Issuance during the year ······························································································································
Comprehensive income

Net income ·····················································································································································
Other comprehensive income

Foreign currency translation adjustments ···············································································
Unrealized gains on securities, net of reclassifi cation adjustments ····························
Pension liability adjustments ···········································································································
Total comprehensive income ···············································································································
Dividends paid to Toyota Motor Corporation shareholders ·····················································
Dividends paid to noncontrolling interests ·······················································································
Purchase and reissuance of common stock ······················································································
Balances at March 31, 2010 ·······················································································································

TOYOTA ANNUAL REPORT 2010

Common
stock

Additional
paid-in
capital

Retained
earnings

Yen in millions 

Accumulated
other
comprehensive
income (loss)

Treasury
stock,
at cost

Total
Toyota Motor
Corporation
shareholdersʼ
equity

¥397,050

¥497,593

¥11,764,713

¥701,390

¥(1,524,654)

¥11,836,092

3,475 

3,475 

Noncontrolling
interest

¥628,244
10,330 

Total
shareholdersʼ
equity

 ¥12,464,336
10,330
3,475 

1,717,879 

1,717,879 

77,962 

1,795,841

(461,189)
(347,829)
(133,577)

(430,860)

(643,182)
12,408,550 

(241,205)

(314,464)
646,681 
(1,192,437)

(461,189)
(347,829)
(133,577)
775,284 
(430,860)

(314,464)
̶
11,869,527 

3,642 

(20,128)
(13,734)
(7,068)
37,032 

(18,939)

656,667 
(30,645)

(481,317)
(361,563)
(140,645)
812,316
(430,860)
(18,939)
(314,464)
̶
12,526,194
(30,645)
3,642

(436,937)

(436,937)

(24,278)

(461,215)

(381,303)
(293,101)
(192,172)

(439,991)

11,531,622 

(1,107,781)

(68,458)
(1,260,895)

(381,303)
(293,101)
(192,172)
(1,303,513)
(439,991)

(68,458)
10,061,207 
(2,116)
2,236 

(18,865)
(13,590)
(8,874)
(65,607)

(20,885)

539,530 
(2,748)

(400,168)
(306,691)
(201,046)
(1,369,120)
(439,991)
(20,885)
(68,458)
10,600,737 
(4,864)
2,236 

209,456 

209,456 

34,756 

244,212 

397,050 

(3,499)
497,569 

3,642 

397,050 

501,211 
(2,116)
2,236 

9,894 
176,407 
74,645 

(172,476)

9,894 
176,407 
74,645 
470,402 
(172,476)

¥397,050

¥501,331

¥11,568,602

¥(846,835)

470 
¥(1,260,425)

470 
¥10,359,723

5,721 
4,095 
98 
44,670 

(10,732)

¥570,720

15,615 
180,502 
74,743 
515,072 
(172,476)
(10,732)
470 
¥10,930,443

63

Top Messages

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Consolidated Statements of Shareholders’ Equity
Financial Section

Toyota Motor Corporation
For the years ended March 31, 2008, 2009 and 2010

Balances at March 31, 2009 ·······················································································································
Equity transaction with noncontrolling interests and other ····················································
Issuance during the year ······························································································································
Comprehensive income

Net income ·····················································································································································
Other comprehensive income

Foreign currency translation adjustments ···············································································
Unrealized gains on securities, net of reclassifi cation adjustments ····························
Pension liability adjustments ···········································································································
Total comprehensive income ···············································································································
Dividends paid to Toyota Motor Corporation shareholders ·····················································
Dividends paid to noncontrolling interests ·······················································································
Purchase and reissuance of common stock ······················································································
Balances at March 31, 2010 ·······················································································································

The accompanying notes are an integral part of these consolidated fi nancial statements. 

U.S. dollars in millions

Accumulated
other
comprehensive
income (loss)

Treasury
stock,
at cost

Retained
earnings

$123,943 

$ (11,907)

$(13,552)

Common
stock

$4,268 

Additional
paid-in
capital

$5,387 
(23)
24 

2,251 

(1,854)

107 
1,896 
802 

Total
Toyota Motor
Corporation
shareholdersʼ
equity

$108,139 
(23)
24 

2,251 

107 
1,896 
802 
5,056 
(1,854)

5 

5 

Noncontrolling
interest

$5,798 
(29)

Total
shareholdersʼ
equity

$113,937 
(52)
24 

374 

61 
44 
1 
480 

(115)

2,625 

168 
1,940 
803 
5,536 
(1,854)
(115)
5 

$4,268 

$5,388 

$124,340

$  (9,102)

$(13,547)

$111,347

$6,134

$117,481

TOYOTA ANNUAL REPORT 2010

64

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Consolidated Statements of Cash Flows
Financial Section

Toyota Motor Corporation
For the years ended March 31, 2008, 2009 and 2010

Cash fl ows from operating activities

Cash fl ows from investing activities

Yen in millions 

U.S. dollars
in millions

2008

2009

2010

2010

Yen in millions 

U.S. dollars
in millions

2008

2009

2010

2010

Net income (loss)········································································· ¥ 1,795,841 ¥  (461,215) ¥  244,212
Adjustments to reconcile net income (loss) to net 

cash provided by operating activities 

$  2,625 

Additions to fi nance receivables ······································ ¥ (8,647,717) ¥ (8,612,111) ¥ (7,806,201)

$ (83,902)

Collection of fi nance receivables ······································

7,223,573

8,143,804 

7,509,578 

80,714

1,491,135

1,495,170 

1,414,569 

15,204

Depreciation ········································································
Provision  for  doubtful  accounts  and  credit 
losses ························································································
Pension and severance costs, less payments ·····

Losses on disposal of fi xed assets·····························
Unrealized  losses  on  available-for-sale  securi-
ties, net ····················································································
Deferred income taxes ···················································

Equity in earnings of affi  liated companies ··········
Changes in operating assets and liabilities, and

other
(Increase) decrease in accounts and notes

receivable ····································································
(Increase) decrease in inventories ·······················

122,790
(54,341)

45,437

257,433 
(20,958)

68,682 

100,775 
1,254 

46,937 

11,346
81,458

220,920 
(194,990)

2,486 
25,537 

(270,114)

(42,724)

(45,408)

(206,793)

(149,984)

791,481 

192,379 

(576,711)
56,059 

(Increase) decrease in other current assets ····

(82,737)

9,923 

97,494 

Increase (decrease) in accounts payable ·········
Increase 
income 
taxes ····················································································
Increase (decrease) in other current liabilities ···

in  accrued 

(decrease) 

Other ···················································································

62,241

(837,402)

649,214 

(118,030)
206,911

46,464

(251,868)
(41,819)
291,893 

102,207 
213,341 

226,564 

1,083
13

505

27
274

(488)

(6,199)
603

1,048

6,978

1,098
2,293

2,435

Net cash provided by operating activities · ¥ 2,981,624 ¥ 1,476,905  ¥ 2,558,530 

$ 27,499

Proceeds from sale of fi nance receivables ··················
Additions to fi xed assets excluding equipment 

leased to others ·····································································
Additions to equipment leased to others ····················
Proceeds from sales of fi xed assets 

excluding equipment leased to others ····················

Proceeds from sales of equipment leased to 

others ··························································································

Purchases of marketable securities and security 

investments ·············································································

Proceeds from sales of marketable securities 

and security investments ·················································

Proceeds upon maturity of marketable 

securities and security investments ···························

Payment for additional investments in affi  liated 

companies,net of cash acquired ··································

Changes in investments and other assets, 

and other ··················································································

109,124

11,290 

8,390 

90

(1,480,570)

(1,364,582)

(604,536)

(1,279,405)

(960,315)

(833,065)

(6,498)

(8,954)

67,551

47,386 

52,473 

564

375,881

528,749 

465,092 

4,999

(1,151,640)

(636,030)

(2,412,182)

(25,926)

165,495

800,422 

77,025 

828 

821,915

675,455 

1,031,716 

11,089

(4,406)

(45)

(1,020)

(11)

(74,687)

135,757 

(337,454)

(3,627)

Net cash used in investing activities ····················· ¥ (3,874,886) ¥ (1,230,220) ¥ (2,850,184)

$ (30,634)

Cash fl ows from fi nancing activities

Proceeds from issuance of long-term debt ················ ¥ 3,349,812 ¥ 3,506,990  ¥  3,178,310 

$ 34,161 

Payments of long-term debt ··············································

(2,310,008)

(2,704,078)

(2,938,202)

(31,580)

Increase (decrease) in short-term borrowings ··········

408,912

406,507 

(335,363)

Dividends paid ············································································

(430,860)

(439,991)

(172,476)

Purchase of common stock, and other ·························
Net cash provided by (used in)  fi nancing

activities ············································································

Eff ect of exchange rate changes on cash and 

cash equivalents ···········································································
Net increase (decrease) in cash and cash equivalents 

(311,667)

(70,587)

(10,251)

706,189

698,841 

(277,982)

(2,988)

(84,759)

(271,832)

(129,793)
815,733 

(8,898)

(578,534)

Cash and cash equivalents at beginning of year ··········

1,900,379

1,628,547 

2,444,280 

(3,605)

(1,854)

(110)

(95)

(6,218)

26,271

Cash and cash equivalents at end of year ························ ¥ 1,628,547 ¥  2,444,280  ¥ 1,865,746

$ 20,053 

The accompanying notes are an integral part of these consolidated fi nancial statements. 

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1

Nature of operations:

is  primarily  engaged 

Toyota 
in  the  design, 
manufacture,  and  sale  of  sedans,  minivans, 
compact  cars,  sport-utility  vehicles,  trucks  and 
related  parts  and  accessories  throughout  the 
world.  In  addition,  Toyota  provides  fi nancing, 

vehicle and equipment leasing and certain other 
fi nancial services primarily to its dealers and their 
customers  to  support  the  sales  of  vehicles  and 
other products manufactured by Toyota.

2

Summary of signifi cant accounting policies:

The parent company and its subsidiaries in Japan 
maintain their records and prepare their fi nancial 
statements 
in  accordance  with  accounting 
principles  generally  accepted  in  Japan,  and  its 
foreign  subsidiaries  in  conformity  with  those  of 
their  countries  of  domicile.  Certain  adjustments 
and  reclassifi cations  have  been  incorporated 
in  the  accompanying  consolidated  fi nancial 
statements to conform to U.S. GAAP.

Signifi cant  accounting  policies  after  refl ecting 

adjustments for the above are as follows:

Basis of consolidation and accounting for 
investments in affi  liated companies
The  consolidated  fi nancial  statements  include 
the accounts of the parent company and those 
its  majority-owned  subsidiary  companies. 
of 
All  signifi cant  intercompany  transactions  and 
accounts  have  been  eliminated.  Investments 
in  affi  liated  companies 
in  which  Toyota 
it 
exercises  signifi cant 
does  not  control,  are  stated  at  cost  plus  equity 
in  undistributed  earnings.  Consolidated  net 
in  current 
income 
earnings  of  such  companies,  after  elimination 
of unrealized intercompany profi ts. Investments 
in such companies are reduced to net realizable 
value if a decline in market value is determined 

includes  Toyotaʼs  equity 

infl uence,  but  which 

Investments 

other-than-temporary. 
in  non-
public  companies  in  which  Toyota  does  not 
exercise signifi cant infl uence (generally less than 
a 20% ownership interest) are stated at cost. The 
accounts  of  variable  interest  entities  as  defi ned 
by  U.S.  GAAP  are  included  in  the  consolidated 
fi nancial statements, if applicable.

Estimates
The  preparation  of  Toyotaʼs  consolidated 
fi nancial statements in conformity with U.S. GAAP 
requires  management  to  make  estimates  and 
assumptions  that  aff ect  the  amounts  reported 
in  the  consolidated  fi nancial  statements  and 
accompanying notes. Actual results could diff er 
from  those  estimates.  The  more  signifi cant 
estimates include: product warranties, allowance 
for doubtful accounts and credit losses, residual 
values for leased assets, impairment of long-lived 
assets,  pension  costs  and  obligations,  fair  value 
of  derivative  fi nancial  instruments,  other-than-
temporary  losses  on  marketable  securities  and 
valuation allowance for deferred tax assets.

Translation of foreign currencies
All  asset  and 
foreign 
subsidiaries  and  affi  liates  are  translated  into 
Japanese  yen  at  appropriate  year-end  current 

liability  accounts  of 

exchange  rates  and  all  income  and  expense 
accounts  of  those  subsidiaries  are  translated  at 
the average exchange rates for each period. The 
foreign  currency  translation  adjustments  are 
included as a component of accumulated other 
comprehensive income.

Foreign  currency  receivables  and  payables 
are  translated  at  appropriate  year-end  current 
exchange  rates  and  the  resulting  transaction 
in  operations 
gains  or 
currently.

losses  are  recorded 

Revenue recognition
Revenues  from  sales  of  vehicles  and  parts  are 
generally  recognized  upon  delivery  which  is 
considered  to  have  occurred  when  the  dealer 
has  taken  title  to  the  product  and  the  risk  and 
reward  of  ownership  have  been  substantively 
transferred, except as described below.

Toyotaʼs  sales  incentive  programs  principally 
consist  of  cash  payments  to  dealers  calculated 
based  on  vehicle  volume  or  a  model  sold  by  a 
dealer  during  a  certain  period  of  time.  Toyota 
accrues  these  incentives  as  revenue  reductions 
upon  the  sale  of  a  vehicle  corresponding  to 
the  program  by  the  amount  determined  in  the 
related incentive program.

Revenues from the sales of vehicles under which 
Toyota  conditionally  guarantees  the  minimum 
resale  value  are  recognized  on  a  pro  rata  basis 
from the date of sale to the fi rst exercise date of 
the  guarantee  in  a  manner  similar  to  operating 
lease  accounting.  The  underlying  vehicles  of 
these  transactions  are  recorded  as  assets  and 
are  depreciated  in  accordance  with  Toyotaʼs 
depreciation policy.

Revenues  from  retail  fi nancing  contracts  and 
fi nance leases are recognized using the eff ective 
yield  method.  Revenues  from  operating  leases 

are  recognized  on  a  straight-line  basis  over  the 
lease term.

Other costs
Advertising  and  sales  promotion  costs  are 
expensed  as  incurred.  Advertising  costs  were 
¥484,508 million, ¥389,242 million and ¥304,375 
million ($3,271 million) for the years ended March 
31, 2008, 2009 and 2010, respectively.

Toyota generally warrants its products against 
certain  manufacturing  and  other  defects. 
Provisions  for  product  warranties  are  provided 
for specifi c periods of time and/or usage of the 
product and vary depending upon the nature of 
the product, the geographic location of the sale 
and other factors. Toyota records a provision for 
estimated product warranty costs at the time the 
related  sale  is  recognized  based  on  estimates 
that Toyota will incur to repair or replace product 
parts that fail while under warranty. The amount 
of accrued estimated warranty costs is primarily 
based  on  historical  experience  as  to  product 
failures  as  well  as  current  information  on  repair 
costs. The amount of warranty costs accrued also 
contains an estimate of warranty claim recoveries 
to be received from suppliers.

In  addition  to  product  warranties  above, 
Toyota  accrues  for  costs  of  recalls  and  other 
safety  measures  based  on  managementʼs 
estimates  when  it  is  probable  a  liability  has 
been  incurred  and  the  amount  of  loss  can  be 
reasonably estimated. Prior to the fourth quarter 
of this  fi scal year, amounts were accrued based 
on  individual  occurrences  of  recalls  and  other 
safety measures. During the fourth quarter of this 
consolidated fi scal year, as a result of signifi cant 
changes  in  facts  and  circumstances,  Toyota  has 
employed an estimation model, to accrue at the 
time  of  vehicle  sale,  an  amount  that  represents 

TOYOTA ANNUAL REPORT 2010

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managementʼs best estimate of expenses related 
to future recalls and other safety measures. The 
estimation  model  for  recalls  and  other  safety 
measures  takes  into  account  Toyotaʼs  historical 
experience and individual occurrences of recalls 
and other safety measures. This change resulted 
from  Toyotaʼs  most  recent  experience  with 
recalls and other safety measures changes in the 
operating  processes  such  as  the  establishment 
of  the  Special  Committee  for  Global  Quality  to 
address  quality-related  matters,  as  well  as  the 
broadening of the number of vehicles subject to 
recalls  and  other  safety  measures.  This  change 
has  resulted  in  a  decrease  in  each  of  operating 
income  and  income  before  income  taxes  and 
equity  in  earnings  of  affi  liated  companies  by 
¥105,698  million  ($1,136  million)  in  the  fourth 
quarter of this consolidated fi scal year.

Research and development costs are expensed 
as  incurred.  Research  and  development  costs 
were  ¥958,882  million,  ¥904,075  million  and 
the 
¥725,345  million 
years  ended  March  31,  2008,  2009  and  2010, 
respectively.

($7,796  million) 

for 

Cash and cash equivalents
Cash and cash equivalents include all highly liquid 
investments  with  original  maturities  of  three 
months  or  less,  that  are  readily  convertible  to 
known amounts of cash and are so near maturity 
that they present insignifi cant risk of changes in 
value because of changes in interest rates.

Marketable securities
Marketable  securities  consist  of  debt  and 
equity  securities.  Debt  and  equity  securities 
designated  as  available-for-sale  are  carried 
at  fair  value  with  unrealized  gains  or  losses 
included as a component of accumulated other 

in  value 

In  determining 

in  market  value. 

comprehensive income in shareholdersʼ equity, 
net  of  applicable  taxes.  Individual  securities 
classifi ed  as  available-for-sale  are  reduced  to 
net  realizable  value  for  other-than-temporary 
declines 
if 
a  decline 
is  other-than-temporary, 
Toyota  considers  the  length  of  time  and  the 
extent  to  which  the  fair  value  has  been  less 
than  the  carrying  value,  the  fi nancial  condition 
and  prospects  of  the  company  and  Toyotaʼs 
ability and intent to retain its investment in the 
company for a period of time suffi  cient to allow 
for  any  anticipated  recovery  in  market  value. 
Realized gains and losses, which are determined 
on the average-cost method, are refl ected in the 
statement of income when realized.

Security investments in non-public companies
Security  investments  in  non-public  companies 
are  carried  at  cost  as  fair  value  is  not  readily 
determinable. 
If  the  value  of  a  non-public 
security investment is estimated to have declined 
and  such  decline  is  judged  to  be  other-than-
temporary, Toyota recognizes the impairment of 
the investment and the carrying value is reduced 
to  its  fair  value.  Determination  of  impairment  is 
based  on  the  consideration  of  such  factors  as 
operating  results,  business  plans  and  estimated 
future  cash  fl ows.  Fair  value 
is  determined 
principally through the use of the latest fi nancial 
information.

Finance receivables
Finance receivables are recorded at the present 
value  of  the  related  future  cash  fl ows  including 
residual  values  for  fi nance  leases.  Incremental 
direct  costs  incurred  in  connection  with  the 
acquisition of fi nance receivables are capitalized 
and amortized so as to approximate a level rate 

of return over the term of the related contracts.

Wholesale and other dealer loan receivables are 
placed on nonaccrual status when full payment 
of principal or interest is in doubt or principal or 
interest is 90 days or more contractually past due, 
whichever  occurs  fi rst.  Retail  and  fi nance  lease 
receivables are not placed on nonaccrual status. 
Rather,  these  receivables  are  charged  off   when 
payments  due  are  no  longer  expected  to  be 
received or the account is 120 days contractually 
delinquent, whichever occurs fi rst.

Interest  income  on  nonaccrual  receivables  is 
recognized  only  to  the  extent  it  is  received  in 
cash.  Accounts  are  restored  to  accrual  status 
only  when  principal  and 
interest  payments 
are  brought  current  and  future  payments  are 
reasonably assured.

Finance  receivables  on  nonaccrual  status 
were  ¥34,586  million  and  ¥26,599  million  ($286 
million)  and  fi nance  receivables  past  due  over 
90  days  and  still  accruing  were  ¥43,370  million 
and ¥38,150 million ($410 million) as of March 31, 
2009 and 2010, respectively.

Allowance for credit losses
Allowance  for  credit  losses  is  established  to 
cover  probable  losses  on  receivables  resulting 
from the inability of customers to make required 
payments. Provision for credit losses is included 
in  selling,  general  and  administrative  expenses. 
The  allowance  for  credit  losses  is  based  on  a 
systematic,  ongoing  review  and  evaluation 
performed  as  part  of  the  credit-risk  evaluation 
process,  historical  loss  experience,  the  size  and 
composition of the portfolios, current economic 
events  and  conditions,  the  estimated  fair  value 
and  adequacy  of  collateral  and  other  pertinent 
factors.

In  the  allowance  for  credit  losses,  general 

reserves  are  collectively  calculated  by  applying 
reserve rates to each homogenous portfolio. This 
reserve rate is based on historical loss experience, 
current  economic  events  and  conditions  and 
other  pertinent  factors.  Specifi c  reserves  on 
identifi ed  receivables  are  determined  by  the 
present  value  of  expected  future  cash  fl ows  or 
the  fair  value  of  collateral  when  it  is  probable 
that  such  receivables  will  be  unable  to  be  fully 
collected.

Losses  are  charged  to  the  allowance  when 
it  has  been  determined  that  payments  will  not 
be  received  and  collateral  cannot  be  recovered 
or the related collateral is repossessed and sold. 
Any shortfall between proceeds received and the 
carrying cost of repossessed collateral is charged 
to  the  allowance.  Recoveries  are  reversed  from 
the allowance for credit losses.

is  exposed  to  risk  of 

Allowance for residual value losses
Toyota 
loss  on  the 
disposition  of  off -lease  vehicles  to  the  extent 
that  sales  proceeds  are  not  suffi  cient  to  cover 
the  carrying  value  of  the  leased  asset  at  lease 
termination.  Toyota  maintains  an  allowance 
to  cover  probable  estimated  losses  related  to 
unguaranteed  residual  values  on 
its  owned 
portfolio. The allowance is evaluated considering 
projected vehicle return rates and projected loss 
severity. Factors considered in the determination 
of projected return rates and loss severity include 
information  on  used 
historical  and  market 
vehicle  sales,  trends  in  lease  returns  and  new 
car  markets,  and  general  economic  conditions. 
Management  evaluates  the  foregoing  factors, 
develops  several  potential  loss  scenarios,  and 
reviews  allowance  levels  to  determine  whether 
reserves  are  considered  adequate  to  cover  the 
probable range of losses.

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The  allowance  for  residual  value  losses  is 
maintained  in  amounts  considered  by  Toyota 
to  be  appropriate  in  relation  to  the  estimated 
losses  on  its  owned  portfolio.  Upon  disposal 
of  the  assets,  the  allowance  for  residual  losses 
is  adjusted  for  the  diff erence  between  the  net 
book value and the proceeds from sale.

Inventories
Inventories  are  valued  at  cost,  not  in  excess  of 
market, cost being determined on the “average-
cost” basis, except for the cost of fi nished products 
carried by certain subsidiary companies which is 
determined on the “specifi c identifi cation” basis 
or  “last-in,  fi rst-out”  (“LIFO”)  basis.  Inventories 
valued on the LIFO basis totaled ¥150,110 million 
and  ¥199,275  million  ($2,142  million)  at  March 
31, 2009 and 2010, respectively. Had the “fi rst-in, 
fi rst-out”  basis  been  used  for  those  companies 
using  the  LIFO  basis,  inventories  would  have 
been ¥58,980 million and ¥64,099 million ($689 
million) higher than reported at March 31, 2009 
and 2010, respectively.

Property, plant and equipment 
Property,  plant  and  equipment  are  stated  at 
cost.  Major  renewals  and  improvements  are 
capitalized;  minor  replacements,  maintenance 
and  repairs  are  charged  to  current  operations. 
Depreciation  of  property,  plant  and  equipment 
is  mainly  computed  on  the  declining-balance 
method  for  the  parent  company  and  Japanese 
subsidiaries and on the straight-line method for 
foreign  subsidiary  companies  at  rates  based  on 
estimated  useful  lives  of  the  respective  assets 
according to general class, type of construction 
and use. The estimated useful lives range from 2 
to 65 years for buildings and from 2 to 20 years 
for  machinery  and  equipment.  Vehicles  and 

equipment  on  operating  leases  to  third  parties 
are originated by dealers and acquired by certain 
consolidated  subsidiaries.  Such  subsidiaries  are 
also  the  lessors  of  certain  property  that  they 
acquire directly.

Vehicles  and  equipment  on  operating  leases 
are  depreciated  primarily  on  a  straight-line 
method  over  the  lease  term,  generally  from 
2  to  5  years,  to  the  estimated  residual  value. 
Incremental  direct  costs  incurred  in  connection 
with the acquisition of operating lease contracts 
are  capitalized  and  amortized  on  a  straight-line 
method over the lease term.

its 

long-lived  assets 

Long-lived assets
for 
reviews 
Toyota 
impairment  whenever  events  or  changes  in 
circumstances indicate that the carrying amount 
of  an  asset  group  may  not  be  recoverable.  An 
impairment loss would be recognized when the 
carrying amount of an asset group exceeds the 
estimated undiscounted cash fl ows expected to 
result from the use of the asset and its eventual 
disposition. The amount of the impairment loss 
to  be  recorded  is  calculated  by  the  excess  of 
the carrying value of the asset group over its fair 
value.  Fair  value  is  determined  mainly  using  a 
discounted cash fl ow valuation method.

Goodwill and intangible assets
Goodwill is not material to Toyotaʼs consolidated 
balance sheets.

Intangible  assets  consist  mainly  of  software. 
Intangible assets with a defi nite life are amortized 
on  a  straight-line  basis  with  estimated  useful 
lives  mainly  of  5  years.  Intangible  assets  with 
an  indefi nite  life  are  tested  for  impairment 
whenever events or circumstances indicate that 
a carrying amount of an asset (asset group) may 

not  be  recoverable.  An  impairment  loss  would 
be  recognized  when  the  carrying  amount  of 
an  asset  exceeds  the  estimated  undiscounted 
cash fl ows used in determining the fair value of 
the  asset.  The  amount  of  the  impairment  loss 
to  be  recorded  is  generally  determined  by  the 
diff erence  between  the  fair  value  of  the  asset 
using a discounted cash fl ow valuation method 
and the current book value.

Employee benefi t obligations
Toyota  has  both  defi ned  benefi t  and  defi ned 
contribution  plans  for  employeesʼ  retirement 
benefi ts.  Retirement  benefi t  obligations  are 
measured by actuarial calculations in accordance 
with U.S. GAAP. The overfunded or underfunded 
status  of  the  defi ned  benefi t  postretirement 
plans is recognized on the consolidated balance 
sheets  as  prepaid  pension  and  severance  costs 
or accrued pension and severance costs, and the 
funded  status  change  is  recognized  in  the  year 
in which it occurs through other comprehensive 
income.

Environmental matters
Environmental  expenditures  relating  to  current 
operations  are  expensed  or  capitalized  as 
appropriate.  Expenditures  relating  to  existing 
conditions caused by past operations, which do 
not contribute to current or future revenues, are 
expensed.  Liabilities  for  remediation  costs  are 
recorded when they are probable and reasonably 
estimable, generally no later than the completion 
of feasibility studies or Toyotaʼs commitment to a 
plan  of  action.  The  cost  of  each  environmental 
liability is estimated by using current technology 
available  and  various  engineering,  fi nancial  and 
legal specialists within Toyota based on current 
law.  Such  liabilities  do  not  refl ect  any  off set  for 

possible  recoveries  from  insurance  companies 
and are not discounted. There were no material 
changes 
for  all  periods 
presented.

in  these 

liabilities 

Income taxes
The  provision  for  income  taxes  is  computed 
based  on  the  pretax  income  included  in  the 
consolidated statement of income. The asset and 
liability  approach  is  used  to  recognize  deferred 
tax  assets  and  liabilities  for  the  expected  future 
tax  consequences  of  temporary  diff erences 
between the carrying amounts and the tax bases 
of assets and liabilities. Valuation allowances are 
recorded to reduce deferred tax assets when it is 
more likely than not that a tax benefi t will not be 
realized.

Derivative fi nancial instruments
Toyota employs derivative fi nancial instruments, 
including  forward  foreign  currency  exchange 
contracts, foreign currency options, interest rate 
swaps,  interest  rate  currency  swap  agreements 
and interest rate options to manage its exposure 
to  fl uctuations  in  interest  rates  and  foreign 
currency  exchange  rates.  Toyota  does  not  use 
derivatives  for  speculation  or  trading  purposes. 
Changes  in  the  fair  value  of  derivatives  are 
in  current  earnings 
recorded  each  period 
or 
income, 
depending on whether a derivative is designated 
as  part  of  a  hedge  transaction  and  the  type  of 
hedge transaction. The ineff ective portion of all 
hedges is recognized currently in operations.

through  other  comprehensive 

Net income attributable to Toyota Motor 
Corporation per share
Basic  net  income  attributable  to  Toyota  Motor 
Corporation per common share is calculated by 

TOYOTA ANNUAL REPORT 2010

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dividing net income attributable to Toyota Motor 
Corporation by the weighted-average number of 
shares  outstanding  during  the  reported  period. 
The calculation of diluted net income attributable 
to Toyota Motor Corporation per common share 
is  similar  to  the  calculation  of  basic  net  income 
attributable  to  Toyota  Motor  Corporation  per 
share, except that the weighted-average number 
of  shares  outstanding  includes  the  additional 
dilution  from  the  assumed  exercise  of  dilutive 
stock options.

Stock-based compensation
Toyota  measures  compensation  expense  for  its 
stock-based  compensation  plan  based  on  the 
grant-date fair value of the award.

Other comprehensive income
Other comprehensive income refers to revenues, 
expenses, gains and losses that, under U.S. GAAP 
are  included  in  comprehensive  income,  but 
are excluded from net income as these amounts 
are 
recorded  directly  as  an  adjustment  to 
shareholdersʼ equity. Toyotaʼs other comprehensive 
income  is  primarily  comprised  of  unrealized 
gains/losses on marketable securities designated 
as available-for-sale, foreign currency translation 
adjustments  and  adjustments  attributed  to 
pension liabilities or minimum pension liabilities 
associated with Toyotaʼs defi ned benefi t pension 
plans.

Accounting changes
In  December  2007,  FASB 
issued  updated 
guidance  of  accounting  for  and  disclosure 
of  business  combinations.  This  guidance 
establishes  principles  and  requirements 
for 
how  the  acquirer  recognizes  and  measures 
the  identifi able  assets  acquired,  the  liabilities 

assumed,  any  noncontrolling  interest,  and  the 
goodwill acquired in a business combination or a 
gain from a bargain purchase. Also, this guidance 
provides  several  new  disclosure  requirements 
that  enable  users  of  the  fi nancial  statements 
to  evaluate  the  nature  and  fi nancial  eff ects  of 
the  business  combination.  Toyota  adopted  this 
guidance  from  the  business  combinations  on 
and after the beginning of fi scal year begun on 
or  after  December  15,  2008.  The  adoption  of 
this guidance did not have a material impact on 
Toyotaʼs consolidated fi nancial statements.

In  December  2007,  FASB 

issued  updated 
guidance  of  accounting  for  and  disclosure 
of  consolidation.  This  guidance  establishes 
accounting  and  reporting  standards  for  the 
noncontrolling  interest  in  a  subsidiary  and  for 
the  deconsolidation  of  a  subsidiary.  Toyota 
adopted  this  guidance  from  the  fi scal  year 
begun on or after December 15, 2008. As a result, 
noncontrolling  interest,  formerly  reported  as 
minority  interest,  is  reported  as  shareholdersʼ 
equity  in  the  consolidated  balance  sheets,  and 
the  amount  of  net  income  attributable  to  the 
parent  and  to  the  noncontrolling  interest  are 
identifi ed  and  presented  in  the  consolidated 
statements  of  income.  Since  the  presentation 
and disclosure requirements have been applied 
retrospectively  for  all  periods  presented  in  the 
consolidated  fi nancial  statements  in  which  this 
guidance  is  applied,  certain  prior  year  amounts 
have  been  reclassifi ed  to  conform  to  this 
guidance. The adoption of this guidance did not 
have a material impact on Toyotaʼs consolidated 
fi nancial statements.

In  December  2008,  FASB 

issued  updated 
guidance  of  accounting  for  and  disclosure 
requires 
of  compensation.  This  guidance 
additional  disclosures  about  postretirement 

benefi t plan assets including investment policies 
and  strategies,  classes  of  plan  assets,  fair  value 
measurements  of  plan  assets,  and  signifi cant 
concentrations  of  risk.  Toyota  adopted  this 
guidance  from  the  fi scal  year  ended  after 
December  15,  2009.  The  adoption  of  this 
guidance  did  not  have  a  material  impact  on 
Toyotaʼs consolidated fi nancial statements.

requirements 

In  April  2009,  FASB  issued  updated  guidance 
of accounting for and disclosure of investments. 
This  guidance  revises  the  recognition  and 
presentation 
for  other-than-
temporary  impairments  of  debt  securities,  and 
contains  additional  disclosure 
requirements 
related  to  debt  and  equity  securities.  Toyota 
adopted  this  guidance  from  the  fi scal  year 
ended after June 15, 2009. The adoption of this 
guidance  did  not  have  a  material  impact  on 
Toyotaʼs consolidated fi nancial statements.

In  May  2009,  FASB  issued  updated  guidance 
of  accounting  for  and  disclosure  of  subsequent 
events.  This  guidance  is  intended  to  establish 
general  standards  of  accounting 
for  and 
disclosure of events that occur after the balance 
sheet  date  but  before  fi nancial  statements  are 
issued.  Toyota  adopted  this  guidance  from  the 
fi scal year ended after June 15, 2009. The adoption 
of this guidance did not have a material impact 
on Toyotaʼs consolidated fi nancial statements.

Recent pronouncements to be adopted in 
future periods
In June 2009, FASB issued updated guidance of 
accounting  for  and  disclosure  of  transfers  and 
servicing.  This  guidance  eliminates  the  concept 
of  a  qualifying  special-purpose  entity,  changes 
the  requirements  for  derecognizing  fi nancial 
assets, and requires additional disclosures about 
transfers  of  fi nancial  assets.  This  guidance  is 

eff ective for fi scal year beginning after November 
15, 2009, and for interim period within the fi scal 
year.  Management  is  evaluating  the  impact  of 
adopting this guidance on Toyotaʼs consolidated 
fi nancial statements.

In June 2009, FASB issued updated guidance of 
accounting  for  and  disclosure  of  consolidation. 
This  guidance  changes  how  a  company 
determines  when  a  variable 
interest  entity 
should be consolidated. This guidance is eff ective 
for  fi scal  year  beginning  after  November  15, 
2009,  and  for  interim  period  within  the  fi scal 
year.  Management  is  evaluating  the  impact  of 
adopting this guidance on Toyotaʼs consolidated 
fi nancial statements.

Reclassifi cations
Certain prior year amounts have been reclassifi ed 
to conform to the presentations as of and for the 
year ended March 31, 2010.

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3

U.S. dollar amounts:

6

Marketable securities and other securities investments:

U.S. dollar amounts presented in the consolidated 
fi nancial  statements  and  related  notes  are 
included solely for the convenience of the reader 
and are unaudited. These translations should not 
be  construed  as  representations  that  the  yen 
amounts actually represent, or have been or could 

be converted into, U.S. dollars. For this purpose, 
the  rate  of  ¥93.04  =  U.S.  $1,  the  approximate 
current  exchange  rate  at  March  31,  2010,  was 
used  for  the  translation  of  the  accompanying 
consolidated  fi nancial  amounts  of  Toyota  as  of 
and for the year ended March 31, 2010.

4

Supplemental cash fl ow information:

Cash payments for income taxes were ¥921,798 
million,  ¥563,368  million  and  ¥(207,278)  million 
($(2,228)  million)  for  the  years  ended  March 
31,  2008,  2009  and  2010,  respectively.  Interest 
payments  during  the  years  ended  March  31, 
2008,  2009  and  2010  were  ¥686,215  million, 
¥614,017  million  and  ¥445,049  million  ($4,783 
million), respectively.

Capital  lease  obligations  of  ¥7,401  million, 
¥28,953  million  and  ¥3,400  million  ($37  million) 
were  incurred  for  the  years  ended  March  31, 
2008, 2009 and 2010, respectively.

Toyota corrected the consolidated statements 
of cash fl ows for the year ended March 31, 2009 
as  a  result  of  changes  to  information  gathered 

5

Acquisitions and dispositions:

from certain subsidiary. This resulted in increases 
to  both  “Additions  to  fi nance  receivables”  and 
“Collection  of  fi nance  receivables”  within  cash 
fl ows from investing activities for the year ended 
March 31, 2009. “Additions to fi nance receivables” 
increased  by  ¥911,652  million  to  ¥(8,612,111) 
million.  “Collection  of  fi nance  receivables”  also 
increased  by  ¥911,652  million  to  ¥8,143,804 
million.  These  adjustments  do  not  have  an 
impact on “Net cash used in investing activities” 
in  the  consolidated  statement  of  cash  fl ows 
for  the  year  ended  March  31,  2009,  and  do  not 
have a material impact on Toyotaʼs consolidated 
fi nancial statements.

During  the  years  ended  March  31,  2008,  2009 
and 2010, Toyota made several acquisitions and 

dispositions,  however  the  assets  and  liabilities 
transferred were not material.

The aggregate cost, gross unrealized gains and losses and fair value of marketable securities and other 
securities investments are as follows:

Yen in millions
March 31, 2010

Gross
unrealized
gains

Gross
unrealized
losses

Cost

Fair value

Available-for-sale

Debt securities ··········································································· ¥ 1,704,904
736,966 
Equity securities ········································································
Total ···························································································· ¥ 2,441,870

¥  42,326
172,992
¥ 215,318

¥  65,379 ¥ 1,681,851
798,260
¥ 177,077 ¥  2,480,111

111,698

Securities not practicable to determine fair value 

Debt securities ··········································································· ¥ 
Equity securities ········································································

26,104
91,985
Total ···························································································· ¥  118,089

Available-for-sale

Yen in millions
March 31, 2010

Gross
unrealized
gains

Gross
unrealized
losses

Cost

Fair value

Government bonds ································································· ¥ 2,695,248 ¥  24,228 ¥  64,647 ¥ 2,654,829
852,775
Common stocks ········································································
421,363
Other ·······························································································
Total ···························································································· ¥ 3,654,550 ¥ 411,486 ¥ 137,069 ¥ 3,928,967

555,526
403,776

369,670
17,588

72,421
1

Securities not practicable to determine fair value

Common stocks ········································································ ¥ 
Other ·······························································································

95,304
25,173
Total ···························································································· ¥  120,477

Available-for-sale

Government bonds ·································································
Common stocks ········································································
Other ·······························································································
Total ····························································································

Securities not practicable to determine fair value

Common stocks ········································································
Other ·······························································································
Total ····························································································

Cost

$ 28,968 
5,971 
4,340 
$ 39,279 

$  1,024
271
$  1,295

U.S. dollars in millions
March 31, 2010

Gross
unrealized
gains

Gross
unrealized
losses

Fair value

$  261
3,973
189
$ 4,423

$  695
778
0
$ 1,473

$ 28,534
9,166
4,529
$ 42,229

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individual  company 

fair  values  were  not  readily 
cost,  as  their 
determinable. Management employs a systematic 
methodology to assess the recoverability of such 
investments  by  reviewing  the  fi nancial  viability 
of the underlying companies and the prevailing 
market  conditions  in  which  these  companies 
operate  to  determine  if  Toyotaʼs  investment  in 
each 
impaired  and 
whether the impairment is other-than-temporary. 
Toyota  periodically  performs  this  impairment 
test for signifi cant investments recorded at cost. 
If  the  impairment  is  determined  to  be  other-
than-temporary,  the  carrying  value  of  the 
investment  is  written-down  by  the  impaired 
amount and the losses are recognized currently 
in operations.

is 

As  of  March  31,  2010,  government  bonds 
include 76% of Japanese government bonds, and 
24% of U.S. and European government bonds. As 
of March 31, 2010, listed stocks on the Japanese 
stock markets represent 88% of common stocks 
which  are  included  in  available-for-sale.  “Other” 
includes primarily commercial paper.

Unrealized losses continuing over a 12 month 
period  or  more  in  the  aggregate  were  not 
material at March 31, 2009 and 2010.

As  of  March  31,  2009  and  2010,  maturities 
of  government  bonds  and  other  included  in 
available-for-sale are mainly from 1 to 10 years.

Proceeds 

from  sales  of  available-for-sale 
securities  were  ¥165,495  million,  ¥800,422 
million  and  ¥77,025  million  ($828  million)  for 
the years ended March 31, 2008, 2009 and 2010, 
respectively. On those sales, gross realized gains 
were ¥18,766 million, ¥35,694 million and ¥3,186 
million  ($34  million)  and  gross  realized  losses 
were  ¥21  million,  ¥1,856  million  and  ¥7  million 
($0 million), respectively.

During  the  years  ended  March  31,  2008, 
2009  and  2010,  Toyota  recognized  impairment 
losses  on  available-for-sale  securities  of  ¥11,346 
million,  ¥220,920  million  and  ¥2,486  million 
($27 million), respectively, which are included in 
“Other income (loss), net” in the accompanying 
consolidated statements of income. Impairment 
losses 
the  year  ended 
March  31,  2009  primarily  include  a  loss  for  an 
other-than-temporary  impairment  on  a  certain 
investment for which Toyota previously recorded 
an exchange gain.

recognized  during 

long-term 

In  the  ordinary  course  of  business,  Toyota 
maintains 
securities, 
included  in  “Marketable  securities  and  other 
securities investments” and issued by a number 
of non-public companies which are recorded at 

investment 

7

Finance receivables:

Finance receivables consist of the following:

Retail····························································································································
Finance leases ········································································································
Wholesale and other dealer loans·······························································

Deferred origination costs ···············································································
Unearned income ································································································
Allowance for credit losses

Retail ························································································································
Finance leases ····································································································
Wholesale and other dealer loans ···························································

Total fi nance receivables, net ································································
Less ‒ Current portion ·······················································································
Noncurrent fi nance receivables, net ··················································

Yen in millions
March 31,

2009
¥  6,655,404
 1,108,408
 2,322,721
10,086,533
 104,521
 (405,171)

 (157,359)
 (7,776)
 (73,797)
(238,932)
9,546,951
 (3,891,406)
 ¥  5,655,545

2010
¥  6,810,144
1,232,508
2,403,239
10,445,891
109,747
(482,983)

(148,503)
(36,917)
(47,059)
(232,479)
9,840,176
(4,209,496)
¥  5,630,680

U.S. dollars
in millions
March 31,
2010
$  73,196
13,247
25,830
112,273
1,180
(5,191)

(1,596)
(397)
(506)
(2,499)
105,763
(45,244)
$  60,519

Retail receivables 
Toyota acquires new and used vehicle installment 
contracts primarily from dealers. Contract period 
of these primarily range from 2 years to 7 years. 
Installment  contracts  acquired  must  fi rst  meet 
specifi ed  credit  standards.  Thereafter,  Toyota 
retains responsibility for contract collection and 
administration. Toyota acquires security interests 
in  the  vehicles  fi nanced  and  can  generally 
repossess  vehicles  if  customers  fail  to  meet 
their  contractual  obligations.  Almost  all  retail 
receivables are non-recourse, which relieves the 
dealers from fi nancial responsibility in the event 
of repossession.

Finance lease receivables 
Toyota  acquires  new  vehicle  lease  contracts 
originated  primarily  through  dealers.  Contract 
period  of  these  primarily  range  from  2  years 
to  5  years.  Lease  contracts  acquired  must  fi rst 
meet  specifi ed  credit  standards  after  which 
Toyota assumes ownership of the leased vehicle. 

Toyota is responsible for contract collection and 
administration  during  the  lease  period.  Toyota 
is generally permitted to take possession of the 
vehicle upon a default by the lessee. The residual 
value is estimated at the time the vehicle is fi rst 
leased. Vehicles returned to Toyota at the end of 
their leases are sold by auction.

Wholesale and other dealer loan receivables 
to 
Toyota  provides  wholesale  fi nancing 
qualifi ed  dealers  to  fi nance  inventories.  Toyota 
acquires  security  interests  in  vehicles  fi nanced 
at  wholesale.  In  cases  where  additional  security 
interests  would  be  required,  Toyota  takes 
dealership  assets  or  personal  assets,  or  both,  as 
additional  security.  If  a  dealer  defaults,  Toyota 
has  the  right  to  liquidate  any  assets  acquired 
and  seek  legal  remedies.  Toyota  also  makes 
term  loans  to  dealers  for  business  acquisitions, 
facilities  refurbishment,  real  estate  purchases 
and  working  capital  requirements.  These  loans 
are  typically  secured  with  liens  on  real  estate, 

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other dealership assets and/or personal assets of 
the dealers.
Finance 

receivables  were  geographically 
distributed as follows: in North America 63.6%, in 
Japan 14.1%, in Europe 11.0%, in Asia 3.8% and 

in Other 7.5% as of March 31, 2009, and in North 
America 61.9%, in Japan 12.8%, in Europe 10.3%, 
in Asia 4.7% and in Other 10.3% as of March 31, 
2010.

recourse to Toyota beyond the contractual cash 
fl ows  of  the  securitized  receivables,  retained 
subordinated  interests,  any  cash  reserve  funds 
and any amounts available or funded under the 
revolving  liquidity  notes.  Toyotaʼs  exposure  to 

these retained interests exists until the associated 
securities  are  paid  in  full.  Investors  do  not  have 
recourse to other assets held by Toyota for failure 
of obligors on the receivables to pay when due 
or otherwise.

The contractual maturities of retail receivables, the future minimum lease payments on fi nance leases 

For the years ended March 31, 2009 and 2010, no retail or fi nance lease receivables were securitized 

and wholesale and other dealer loans at March 31, 2010 are summarized as follows:

using QSPEs.

Retail

Years ending March 31,
2011 ·················································· ¥2,050,246
2012 ·················································· 1,748,411
2013 ·················································· 1,367,386
865,988
2014 ··················································
460,657
2015 ··················································
317,456
Thereafter ······································
¥6,810,144

Yen in millions

U.S. dollars in millions

Finance
leases
¥360,722
248,471
184,678
70,352
30,815
8,163
¥903,201

Wholesale
and other
dealer loans
¥1,915,452
120,470
100,886
116,020
43,053
107,358
¥2,403,239

Retail
$22,036
18,792
14,697
9,308
4,951
3,412
$73,196

Finance
leases
$3,877
2,671
1,985
756
331
88
$9,708

Wholesale
and other
dealer loans
$20,587
1,295
1,084
1,247
463
1,154
$25,830

Finance leases consist of the following:

Minimum lease payments ······················································································
Estimated unguaranteed residual values ·······················································

Deferred origination costs ······················································································
Less ‒ Unearned income ························································································
Less ‒ Allowance for credit losses ······································································

Yen in millions
March 31,

2009
 ¥  871,250
 237,158
1,108,408
 6,085
 (102,826)
 (7,776)

2010
¥  903,201
329,307
1,232,508
6,423
(121,664)
(36,917)

U.S. dollars
in millions
March 31,
2010
$  9,708
3,539
13,247
69
(1,307)
(397)

Finance leases, net ···························································································

 ¥1,003,891

¥1,080,350

$11,612

Toyota  maintains  a  program  to  sell  retail  and 
fi nance  lease  receivables.  Under  the  program, 
Toyota  achieves  sale  accounting  treatment 
under  U.S.  GAAP  in  securitization  transactions 
structured as qualifying special-purpose entities 
(“QSPE”s).  Toyota  recognizes  a  gain  or  loss  on 
the  sale  of  the  fi nance  receivables  upon  the 
transfer  of  the  receivables  to  the  securitization 
trusts  structured  as  a  QSPE.  Toyota  retains 
servicing rights and earns a contractual servicing 
fee  of  1%  per  annum  on  the  total  monthly 

receivables. 

outstanding  principal  balance  of  the  related 
securitized 
In  a  subordinated 
interest-only  strips, 
capacity,  Toyota  retains 
subordinated  securities,  and  cash  reserve  funds 
in  these  securitizations,  and  these  retained 
interests  are  held  as  restricted  assets  subject  to 
limited  recourse  provisions  and  provide  credit 
enhancement to the senior securities in Toyotaʼs 
securitization transactions. The retained interests 
are  not  available  to  satisfy  any  obligations  of 
Toyota.  Investors  in  the  securitizations  have  no 

The following table summarizes certain cash fl ows received from and paid to the securitization trusts 

for the years ended March 31, 2008, 2009 and 2010.

Yen in millions

For the years ended March 31,

U.S. dollars
in millions
For the year
ended
March 31,
2010

Proceeds from new securitizations, net of purchased 
and retained securities ······························································
Servicing fees received ·····························································
Excess interest received from interest only strips ·······
Repurchases of receivables·····················································
Servicing advances ······································································
Reimbursement of servicing and maturity advances ··

2008

¥91,385

 1,682
 1,865
 (4,681)
 (114)
 114

2009

¥  ̶

777
356
(48)
 ̶
̶

2010

¥  ̶

$  ̶

393
422
(18,465)
̶
̶

4
5
(198)
̶
̶

Toyota  sold  fi nance  receivables  under  the 
program  and  recognized  pretax  gains  resulting 
from  these  sales  of  ¥1,688  million  for  the 
year  ended  March  31,  2008,  after  providing 
an  allowance  for  estimated  credit  losses.  The 
gain  on  sale  recorded  depends  on  the  carrying 
amount of the assets at the time of the sale. The 
carrying amount is allocated between the assets 
sold  and  the  retained  interests  based  on  their 
relative fair values at the date of the sale. The key 
economic assumptions initially and subsequently 
measuring  the  fair  value  of  retained  interests 
include  the  market  interest  rate  environment, 
severity  and  rate  of  credit 
losses,  and  the 
prepayment  speed  of  the  receivables.  All  key 
economic assumptions used in the valuation of 

the  retained  interests  are  reviewed  periodically 
and are revised as considered necessary.

At March 31, 2009 and 2010, Toyotaʼs retained 
interests relating to these securitizations include 
interest  in  trusts,  interest-only  strips,  and  other 
receivables,  amounting  to  ¥19,581  million  and 
¥12,883 million ($138 million), respectively.

Toyota  recorded  no  impairments  on  retained 
interests  for  the  years  ended  March  31,  2008, 
2009 and 2010. Impairments are calculated, if any, 
by discounting cash fl ows using managementʼs 
estimates and other key economic assumptions.
Expected cumulative static pool losses over the 
life of the securitizations are calculated by taking 
actual life to date losses plus projected losses and 
dividing the sum by the original balance of each 

TOYOTA ANNUAL REPORT 2010

72

 
Notes to Consolidated Financial Statements
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pool  of  assets.  Expected  cumulative  static  pool 
credit  losses  for  fi nance  receivables  securitized 
using QSPEs for the years ended March 31, 2008, 
2009  and  2010  were  0.26%,  0.26%  and  0.45%, 
respectively.

The  key  economic  assumptions  and  the 
sensitivity of the current fair value of the retained 
interest  to  an  immediate  10  and  20  percent 
adverse change in those economic assumptions 
are presented below.

The table below summarizes information about impaired fi nance receivables.

Yen in millions
March 31,

2009

2010

U.S. dollars
in millions
March 31,
2010

Wholesale and other dealer loans

Yen in 
millions

U.S. dollars
in millions

March 31, 2010 March 31, 2010

Impaired fi nance receivables with an allowance ······································
Impaired fi nance receivables without an allowance ······························

Total ·······························································································································

 ¥49,635
 3,438

 ¥53,073

¥37,273
1,582

¥38,855

$401
17

$418

Prepayment speed assumption (annual rate) ··················································································
Impact on fair value of 10% adverse change ················································································
Impact on fair value of 20% adverse change ················································································
Residual cash fl ows discount rate (annual rate) ··············································································
Impact on fair value of 10% adverse change ················································································
Impact on fair value of 20% adverse change ················································································
Expected credit losses (annual rate) ······································································································
Impact on fair value of 10% adverse change ················································································
Impact on fair value of 20% adverse change ················································································

 6.0%
 ¥   (304)
 (586)
 3.2%
 ¥   (536)
 (1,040)
 0.05%
 ¥       (5)
 (10)

$   (3)
(6)

$   (6)
(11)

$   (0)
(0)

These  hypothetical  scenarios  do  not  refl ect 
expected  market  conditions  and  should  not  be 
used  as  a  prediction  of  future  performance.  As 
the  fi gures  indicate,  changes  in  the  fair  value 
may  not  be  linear.  Also,  in  this  table,  the  eff ect 
of  a  variation  in  a  particular  assumption  on  the 

fair  value  of  the  retained  interest  is  calculated 
without changing any other assumption. Actual 
changes  in  one  factor  may  result  in  changes  in 
another, which might magnify or counteract the 
sensitivities.  Actual  cash  fl ows  may  diff er  from 
the above analysis.

Outstanding receivable balances and delinquency amounts for managed retail and lease receivables, 
which include both receivables owned and securitized using QSPEs, as of March 31, 2009 and 2010 are 
as follows:

for  credit 

Allowance 

for 
losses  recorded 
impaired  fi nance 
receivables  were  ¥13,071 
million  and  ¥14,000  million  ($150  million)  as  of 
March 31, 2009 and 2010, respectively.

Average  impaired  fi nance  receivables  were 
¥45,444  million  and  ¥42,581  million 
($458 
million) for the years ended March 31, 2009 and 
2010, respectively.

8

Other receivables:

Other  receivables  relate  to  arrangements  with  certain  component  manufacturers  whereby  Toyota 
procures inventory for these component manufactures and is reimbursed for the related purchases.

9

Inventories:

Inventories consist of the following:

Principal amount outstanding ·············································································
Delinquent amounts over 60 days or more ··················································
Comprised of:

Yen in millions
March 31,

2009

2010

 ¥7,481,016
 83,613

¥7,632,909
62,353

U.S. dollars
in millions
March 31,
2010

$82,039
670

Finished goods ················································································································
Raw materials ···················································································································
Work in process ···············································································································
Supplies and other ········································································································

Receivables owned ································································································
Receivables securitized using QSPEs ····························································

 ¥7,358,641
 122,375

¥7,559,669
73,240

$81,252
787

Credit  losses,  net  of  recoveries  attributed  to 
managed  retail  and  lease  receivables  for  the 
years  ended  March  31,  2008,  2009  and  2010 

totaled  ¥93,036  million,  ¥124,939  million  and 
¥74,240 million ($798 million), respectively.

Yen in millions
March 31,

2009

2010

 ¥   875,930
 257,899
 251,670
 73,895
¥1,459,394

¥   885,005
265,493
199,267
72,608
¥1,422,373

U.S. dollars
in millions
March 31,
2010

$  9,512
2,854
2,142
780
$15,288

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10

Vehicles and equipment on operating leases:

11

Allowance for doubtful accounts and credit losses:

Vehicles and equipment on operating leases consist of the following:

An analysis of activity within the allowance for doubtful accounts relating to trade accounts and notes 
receivable for the years ended March 31, 2008, 2009 and 2010 is as follows:

Vehicles ·································································································································
Equipment ··························································································································

Less ‒ Accumulated depreciation ··········································································

Yen in millions
March 31,

2009

2010

 ¥2,729,713
 107,168
2,836,881
 (795,767)

¥2,516,948
96,300
2,613,248
(791,169)

Vehicles and equipment on operating leases, net ····································

 ¥2,041,114

¥1,822,079

U.S. dollars
in millions
March 31,
2010

$27,052
1,035
28,087
(8,503)

$19,584

Rental income from vehicles and equipment on operating leases was ¥588,262 million, ¥560,251 million 
and ¥496,729 million ($5,339 million) for the years ended March 31, 2008, 2009 and 2010, respectively. 
Future  minimum  rentals  from  vehicles  and  equipment  on  operating  leases  are  due  in  installments  as 
follows:

Years ending March 31,

2011 ·········································································································································································
2012 ·········································································································································································
2013 ·········································································································································································
2014 ·········································································································································································
2015 ·········································································································································································
Thereafter ·····························································································································································
Total minimum future rentals ···············································································································

Yen in 
millions

 ¥417,146
256,211
117,943
29,851
8,476
6,114
 ¥835,741

U.S. dollars
in millions

$4,483
2,754
1,268
321
91
66
$8,983

The  future  minimum  rentals  as  shown  above  should  not  be  considered  indicative  of  future  cash 

collections.

Yen in millions

For the years ended March 31,
2009

2008

2010

U.S. dollars
in millions
For the year 
ended
March 31,
2010

Allowance for doubtful accounts at beginning 

of year ····························································································
Provision for doubtful accounts, net of reversal ···········
Write-off s ···························································································
Other ····································································································
Allowance for doubtful accounts at end of year ······

 ¥58,066
 357
 (3,348)
 (3,012)
 ¥52,063

¥52,063
(1,663)
(1,695)
(699)
¥48,006

¥48,006
1,905
(1,357)
(1,848)
¥46,706

$516
20
(14)
(20)
$502

The  other  amount  includes  the  impact  of 
consolidation  and  deconsolidation  of  certain 
entities  due  to  changes  in  ownership  interest 
and  currency  translation  adjustments  for  the 
years ended March 31, 2008, 2009 and 2010.

A  portion  of  the  allowance  for  doubtful 

accounts  balance  at  March  31,  2009  and  2010 
totaling  ¥32,972  million  and  ¥32,971  million 
($354  million),  respectively, 
is  attributed  to 
certain  non-current  receivable  balances  which 
are reported as other assets in the consolidated 
balance sheets.

An analysis of the allowance for credit losses relating to fi nance receivables and vehicles and equipment 
on operating leases for the years ended March 31, 2008, 2009 and 2010 is as follows:

Yen in millions

For the years ended March 31,

2008

2009

2010

Allowance for credit losses at beginning of year ·······
Provision for credit losses ·······················································
Charge-off s, net of recoveries ··············································
Other ··································································································
Allowance for credit losses at end of year ·················

 ¥112,116
 122,433
 (88,902)
(27,941)
 ¥117,706

¥ 117,706
259,096
(116,793)
(21,077)
¥ 238,932

¥ 238,932
98,870
(102,196)
(3,127)
¥ 232,479

U.S. dollars
in millions

For the year
ended
March 31,

2010

$ 2,568
1,063
(1,098)
(34)
$ 2,499

The  other  amount  primarily  includes  the  impact  of  currency  translation  adjustments  for  the  years 

ended March 31, 2008, 2009 and 2010.

TOYOTA ANNUAL REPORT 2010

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Financial Section

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Notes to Consolidated Financial Statements
Financial Section

12

Affi  liated companies and variable interest entities:

Investments in and transactions with affi  liated companies -
Summarized fi nancial information for affi  liated co mpanies accounted for by the equity method is shown below:

Current assets ···················································································································
Noncurrent assets ··········································································································
Total assets·················································································································

¥  6,400,685
9,438,905
¥ 15,839,590

¥  8,034,546
9,300,307
¥ 17,334,853

Yen in millions
March 31,

2009

2010

Current liabilities ·············································································································
Long-term liabilities and noncontrolling interest ········································
Affi  liated  companies  accounted 
shareholdersʼ equity ·····································································································
Total liabilities and shareholdersʼ equity ·······················································

for  by  the  equity  method 

Toyotaʼs share of affi  liated companies accounted for by the equity 
method shareholdersʼ equity ··············································································

¥  4,216,956
5,740,150

¥  5,056,178
5,981,054

5,882,484
¥ 15,839,590

6,297,621
¥ 17,334,853

67,687
$ 186,316

¥  1,810,106

¥  1,867,440

$  20,071

Number of affi  liated companies accounted for by the equity method 
at end of period ·················································································································

 56

56

Yen in millions

U.S. dollars
in millions
March 31,
2010

$  86,356
99,960
$ 186,316

$  54,344
64,285

U.S. dollars
in millions

For the year
ended
March 31,
2010
$ 221,406

Net revenues ··················································································

Gross profi t ······················································································
Net  income  attributable  to  affi  liated  companies 
accounted for by the equity method ····························

investment 

Entities  comprising  a  signifi cant  portion  of 
Toyotaʼs 
in  affi  liated  companies 
include  Denso  Corporation;  Toyota  Industries 
Corporation;  Aisin  Seiki  Co.,  Ltd.;  Aioi  Insurance 
Co., Ltd.; and Toyota Tsusho Corporation.

Aioi  Insurance  Co.,  Ltd.  ceased  to  be  an 
affi  liated  company  accounted  for  by  the  equity 
method of Toyota Motor Corporation as of April 
1, 2010, due to the business integration through 
a share-for-share exchange.

Certain  affi  liated  companies  accounted  for 

For the years ended March 31,
2009
¥ 23,149,968

2008
¥ 26,511,831

2010
¥ 20,599,586

¥  3,081,366

¥  2,034,617

¥  2,269,109

$  24,389

¥ 

870,528

¥ 

13,838

¥ 

317,017

$  3,407

by  the  equity  method  with  carrying  amounts 
of  ¥1,417,896  million  and  ¥1,439,090  million 
($15,467  million)  at  March  31,  2009  and  2010, 
respectively, were quoted on various established 
markets  at  an  aggregate  value  of  ¥1,127,976 
million and ¥1,711,957 million ($18,400 million), 
respectively.  For  the  year  ended  March  31, 
2010,  Toyota  recognized  an  impairment  loss 
on  a  certain  investment  in  affi  liated  company 
accounted for by the equity method of ¥63,575 
million  ($683  million),  which  is  included  in 

U.S. dollars
in millions
March 31,
2010
$2,947
6,425

U.S. dollars
in millions
For the year
ended
March 31,
2010
$17,201
42,387

“Equity  in  earnings  of  affi  liated  companies”  in 
the  accompanying  consolidated  statements 
of  income.  Toyota  evaluated  its  investments  in 
affi  liated  companies,  considering  the  length  of 
time and the extent to which the quoted market 

prices have been less than the carrying amounts, 
the fi nancial condition and near-term prospects 
of  the  affi  liated  companies  and  Toyotaʼs  ability 
and  intent  to  retain  those  investments  in  the 
companies for a period of time.

Account balances and transactions with affi  liated companies are presented below:

Trade accounts and notes receivable, and other receivables ················
Accounts payable and other payables ·······························································

Yen in millions
March 31,

2009
 ¥159,821
 363,954

2010
¥274,189
597,796

Yen in millions

Net revenues ··················································································
Purchases··························································································

Dividends from affi  liated companies accounted 
for  by  the  equity  method  for  the  years  ended 
March  31,  2008,  2009  and  2010  were  ¥76,351 
million,  ¥114,409  million  and  ¥82,149  million 
($883 million), respectively.

Toyota  does  not  have  any  signifi cant  related 
party  transactions  other  than  transactions  with 
affi  liated  companies  in  the  ordinary  course  of 
business.

that 

entities, 

special-purpose 

Variable Interest Entities
Toyota  enters  into  securitization  transactions 
using 
are 
interest  entities  (“VIEs”). 
considered  variable 
Although  the  fi nance  receivables  related  to 
securitization  transactions  have  been  legally 
sold  to  the  VIEs,  Toyota  holds  variable  interests 
in  certain  VIEs  that  are  expected  to  absorb  a 
majority  of  the  VIEsʼ  expected  losses,  receive  a 

For the years ended March 31,
2009
¥1,585,814
3,918,717

2010
¥1,600,365
3,943,648

2008
 ¥1,693,969
 4,525,049

majority  of  the  VIEsʼ  expected  residual  returns, 
or  both.  As  a  result,  Toyota  is  considered  the 
primary benefi ciary of certain VIEs and therefore 
consolidates certain VIEs except for QSPEs.

The  consolidated  securitization  VIEs  have 
¥366,886 million ($3,943 million) in retail fi nance 
receivables,  ¥20,581  million  ($221  million)  in 
restricted  cash  and  ¥363,369  million  ($3,906 
million)  in  secured  debt.  Risks  to  which  Toyota 
is exposed including credit, interest rate, and/or 
prepayment risks are not incremental compared 
with  the  situation  before  Toyota  enters  into 
securitization transactions.

Certain  joint  ventures  in  which  Toyota  has 
invested  are  VIEs  for  which  Toyota  is  not  the 
primary  benefi ciary.  However,  neither 
the 
aggregate size of these joint ventures nor Toyotaʼs 
involvements  in  these  entities  are  material  to 
Toyotaʼs consolidated fi nancial statements.

TOYOTA ANNUAL REPORT 2010

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

13

Short-term borrowings and long-term debt:

Short-term borrowings at March 31, 2009 and 2010 consist of the following:

Loans, principally from banks, with a weighted-average interest at 
March  31,  2009  and  March  31,  2010  of  2.44%  and  of  1.55%  per 
annum, respectively ·································································································
Commercial  paper  with  a  weighted-average  interest  at  March  31, 
2009  and  March  31,  2010  of  1.52%  and  of  0.44%  per  annum, 
respectively ···················································································································

Yen in millions
March 31,

2009

2010

U.S. dollars
in millions
March 31,
2010

 ¥1,115,122

¥   804,066

$  8,642

 2,502,550
¥3,617,672

2,475,607
¥3,279,673

26,608
$35,250

As of March 31, 2010, Toyota has unused short-
term  lines  of  credit  amounting  to  ¥2,306,265 
million  ($24,788  million)  of  which  ¥504,339 
million  ($5,421  million)  related  to  commercial 

paper programs. Under these programs, Toyota 
is  authorized  to  obtain  short-term  fi nancing  at 
prevailing interest rates for periods not in excess 
of 360 days.

Long-term debt at March 31, 2009 and 2010 comprises the following:

Unsecured loans, representing obligations principally to banks, due 
2009 to 2028 in 2009 and due 2010 to 2029 in 2010 with interest 
ranging from 0.17% to 31.50% per annum in 2009 and from 0.00% 
to 29.25% per annum in 2010 ·············································································
Secured  loans,  representing  obligations  principally  to  banks  due 
2009  to  2019  in  2009  and  fi nance  receivables  securitization  due 
2010 to 2019 in 2010 with interest ranging from 0.68% to 5.35% 
per annum in 2009 and from 0.49% to 6.65% per annum in 2010
Medium-term notes of consolidated subsidiaries, due 2009 to 2047 
in 2009 and due 2010 to 2047 in 2010 with interest ranging from 
0.19% to 17.47% per annum in 2009 and from 0.04% to 15.25% per 
annum in 2010·············································································································
Unsecured notes of parent company, due 2010 to 2018 in 2009 and 
due  2010  to  2019  in  2010  with  interest  ranging  from  1.33%  to 
3.00% per annum in 2009 and from 1.07% to 3.00% per annum in 
2010 ···································································································································
Unsecured notes of consolidated subsidiaries, due 2009 to 2031 in 
2009  and  due  2010  to  2031  in  2010  with  interest  ranging  from 
0.59% to 19.42% per annum in 2009 and from 0.25% to 17.03% per 
annum in 2010·············································································································
Long‒term capital lease obligations, due 2009 to 2028 in 2009 and 
due  2010  to  2028  in  2010  with  interest  ranging  from  0.21%  to 
15.47% per annum in 2009 and from 0.43% to 14.40% per annum 
in 2010······························································································································

Less ‒ Current portion due within one year ····················································

Yen in millions
March 31,

2009

2010

U.S. dollars
in millions
March 31,
2010

¥ 1,536,413

¥ 2,942,012

$  31,621

 11,227

381,307

4,098

 5,335,159

3,814,439

40,998

 450,000

580,000

6,234

 1,616,816

1,473,732

15,840

 51,366
9,000,981
 (2,699,512)
¥ 6,301,469

42,243
9,233,733
(2,218,324)
¥ 7,015,409

454
99,245
(23,843)
$  75,402

As of March 31, 2010, approximately 36%, 21%, 
13% and 30% of long-term debt are denominated 
in  Japanese  yen,  U.S.  dollars,  euros,  and  other 
currencies, respectively.

As  of  March  31,  2010,  property,  plant  and 
equipment with a book value of ¥82,866 million 

($891  million)  and  in  addition,  other  assets 
aggregating  ¥388,439  million  ($4,175  million) 
were  pledged  as  collateral  mainly  for  certain 
debt  obligations  of  subsidiaries.  These  other 
assets  principally  consist  of  securitized  fi nance 
receivables.

The aggregate amounts of annual maturities of long-term debt during the next fi ve years are as follows:

Years ending March 31,

2011 ········································································································································································
2012 ········································································································································································
2013 ········································································································································································
2014 ········································································································································································
2015 ········································································································································································

Yen in 
millions

¥2,218,324
2,148,481
2,087,820
740,848
726,090

U.S. dollars
in millions

$23,843
23,092
22,440
7,963
7,804

Standard  agreements  with  certain  banks  in 
Japan include provisions that collateral (including 
sums on deposit with such banks) or guarantees 
will  be  furnished  upon  the  banksʼ  request  and 
that  any  collateral  furnished,  pursuant  to  such 
agreements  or  otherwise,  will  be  applicable  to 
all present or future indebtedness to such banks. 

During  the  year  ended  March  31,  2010,  Toyota 
has  not  received  any  signifi cant  such  requests 
from these banks.

As of March 31, 2010, Toyota has unused long-
term  lines  of  credit  amounting  to  ¥5,667,638 
million ($60,916 million).

14

Product warranties:

Toyota  provides  product  warranties  for  certain 
defects  mainly  resulting  from  manufacturing 
based on warranty contracts with its customers 
at  the  time  of  sale  of  products.  Toyota  accrues 
estimated  warranty  costs  to  be  incurred  in  the 
future in accordance with the warranty contracts. 

The  net  change  in  the  accrual  for  the  product 
warranties  for  the  years  ended  March  31,  2008, 
2009  and  2010,  which  is  included  in  “Accrued 
expenses”  in  the  accompanying  consolidated 
balance sheets, consist of the following:

TOYOTA ANNUAL REPORT 2010

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Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

Yen in millions

For the years ended March 31,

2008

2009

2010

Liabilities for product warranties at beginning of year ·
Payments made during year ··················································
Provision for warranties ····························································
Changes relating to pre-existing warranties ·················
Other ···································································································
Liabilities for product warranties at end of year ··········

 ¥ 412,452
 (324,110)
 392,349
 (14,155)
 (20,152)
 ¥ 446,384

¥ 446,384
(337,863)
366,604
(17,869)
(27,999)
¥ 429,257

¥ 429,257
(336,180)
301,209
(21,606)
6,306
¥ 378,986

U.S. dollars
in millions

For the year
ended
March 31,

2010

$ 4,613
(3,613)
3,237
(232)
68
$ 4,073

The  other  amount  primarily 

includes  the 
impact of currency translation adjustments and 
the impact of consolidation and deconsolidation 
of certain entities due to changes in ownership 
interest.

In  addition  to  product  warranties  above, 
Toyota initiates recalls and other safety measures 
to  repair  or  to  replace  parts  which  might  be 
expected to fail from products safety perspectives 
or  customer  satisfaction  standpoints.  Toyota 
accrues  costs  of  these  activities  based  on 
managementʼs estimates. And during the fourth 
quarter of this consolidated fi scal year, Toyota has 

15

Other payables:

employed an estimation model, to accrue at the 
time  of  vehicle  sale,  an  amount  that  represents 
managementʼs best estimate of expenses related 
to future recalls and other safety measures. The 
estimation  model  for  recalls  and  other  safety 
measures  takes  into  account  Toyotaʼs  historical 
experience and individual occurrences of recalls 
and  other  safety  measures.  These  costs  are  not 
included  in  the  reconciliation  above.  See  note 
2  to  the  consolidated  fi nancial  statements  for 
additional information.

Other payables are mainly related to purchases of property, plant and equipment and non-manufacturing 
purchases.

16

Income taxes:

The components of income (loss) before income taxes comprise the following:

Yen in millions

For the years ended March 31,
2009

2008

2010

U.S. dollars
in millions
For the year
ended
March 31,
2010

Income (loss) before income taxes:

Parent company and domestic subsidiaries ················
Foreign subsidiaries ···································································

¥1,522,619
 914,603
¥2,437,222 

¥(224,965)
(335,416)
¥(560,381)

¥  (114,569)
406,037
¥  291,468

$  (1,231)
4,364
$  3,133

The provision for income taxes consists of the following:

Yen in millions

For the years ended March 31,
2009

2008

2010

Current income tax expense:

Parent company and domestic subsidiaries ·············
Foreign subsidiaries ································································
Total current ············································································

 ¥491,185
 338,852
 830,037

Deferred income tax expense (benefi t):

Parent company and domestic subsidiaries ·············
Foreign subsidiaries ································································
Total deferred ·········································································
Total provision ·······································································

 119,333
 (37,875)
 81,458
 ¥911,495

¥  65,684
72,864
138,548

(26,472)
(168,518)
(194,990)
¥  (56,442)

¥  65,971
1,156
67,127

(126,716)
152,253
25,537
¥  92,664

U.S. dollars
in millions
For the year
ended
March 31,
2010

$   709
13
722

(1,362)
1,636
274
$   996

Toyota is subject to a number of diff erent income taxes which, in the aggregate, indicate a statutory 
rate in Japan of approximately 40.2% for the years ended March 31, 2008, 2009 and 2010. Such rate was 
also used to calculate the tax eff ects of temporary diff erences, which are expected to be realized in the 
future years. Reconciliation of the diff erences between the statutory tax rate and the eff ective income tax 
rate is as follows:

Statutory tax rate ··············································································································
Increase (reduction) in taxes resulting from:

Non-deductible expenses ·······················································································
Deferred tax liabilities on undistributed earnings of

foreign subsidiaries ································································································

Deferred tax liabilities on undistributed earnings of affi  liates 

accounted for by the equity method ····························································
Valuation allowance ···································································································
Tax credits ························································································································
The diff erence between the statutory tax rate in Japan and that 

of foreign subsidiaries ····························································································
Other ···································································································································
Eff ective income tax rate ·····························································································

For the years ended March 31,
2009
40.2%

2008
 40.2%

2010
40.2%

 0.6

 0.9

 3.1
 (0.4)
 (4.4)

 (3.1)
 0.5
 37.4%

(5.0)

(2.5)

(2.5)
(25.4)
10.0

1.6
(6.3)
10.1%

1.9

4.4

(0.6)
11.2
(11.8)

(12.9)
(0.6)
31.8%

TOYOTA ANNUAL REPORT 2010

77

Notes to Consolidated Financial Statements
Financial Section

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Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Signifi cant components of deferred tax assets and liabilities are as follows:

The deferred tax assets and liabilities that comprise the net deferred tax asset (liability) are included in 

Yen in millions
March 31,

2009

2010

U.S. dollars
in millions
March 31,
2010

the consolidated balance sheets as follows:

Deferred tax assets

Accrued pension and severance costs ····················································
Warranty reserves and accrued expenses ·············································
Other accrued employeesʼ compensation ············································
Operating loss carryforwards for tax purposes ···································
Inventory adjustments ·····················································································
Property, plant and equipment and other assets ······························
Other ··························································································································
Gross deferred tax assets ·············································································
Less ‒ Valuation allowance ············································································
Total deferred tax assets ··············································································

Deferred tax liabilities

Unrealized gains on securities······································································
Undistributed earnings of foreign subsidiaries ···································
Undistributed earnings of affi  liates accounted for 

by the equity method ···················································································
Basis diff erence of acquired assets ····························································
Lease transactions ······························································································
Gain on securities contribution to employee retirement 

benefi t trust ········································································································
Other ··························································································································
Gross deferred tax liabilities ·······································································
Net deferred tax asset (liability)

¥ 288,849
227,757
99,867
290,044
64,439
208,983
413,728
1,593,667
(208,627)
1,385,040

(100,698)
(13,971)

(536,876)
(38,356)
(472,817)

¥  210,268
277,696
106,404
146,114
58,561
188,745
488,880
1,476,668
(239,269)
1,237,399

(147,494)
(12,797)

(575,929)
(38,977)
(457,316)

(66,523)
(57,113)
(1,286,354)
¥  98,686

(66,523)
(6,141)
(1,305,177)
¥  (67,778)

$  2,260
2,985
1,144
1,570
629
2,029
5,255
15,872
(2,572)
13,300

(1,585)
(138)

(6,190)
(419)
(4,915)

(715)
(66)
(14,028)
$  (728)

The  valuation  allowance  mainly  relates  to  deferred  tax  assets  of  the  consolidated  subsidiaries  with 
operating loss carryforwards for tax purposes that are not expected to be realized. The net changes in 
the total valuation allowance for deferred tax assets for the years ended March 31, 2008, 2009 and 2010 
consist of the following:

Yen in millions

For the years ended March 31,
2009

2008

2010

U.S. dollars in 
millions
For the year
ended
March 31,
2010

Valuation allowance at beginning of year ······················
Additions ······················································································
Deductions ··················································································
Other ·······························································································
Valuation allowance at end of year ····································

 ¥  95,225
 4,783
 (13,508)
 (4,309)
 ¥  82,191

¥  82,191
145,707
(3,511)
(15,760)
¥208,627

¥208,627
46,704
(14,066)
(1,996)
¥239,269

$2,242
502
(151)
(21)
$2,572

The  other  amount  includes  the  impact  of 
consolidation  and  deconsolidation  of  certain 
entities  due  to  changes  in  ownership  interest 

and currency translation adjustments during the 
years ended March 31, 2008, 2009 and 2010.

Yen in millions
March 31,

2009

2010

Deferred tax assets

Deferred income taxes (Current assets) ·························································
Investments and other assets - other ······························································

 ¥ 605,331
 149,511

¥ 632,164
122,617

Deferred tax liabilities

Other current liabilities ····························································································
Deferred income taxes (Long-term liabilities) ············································
Net deferred tax asset (liability) ······································································

 (13,863)
 (642,293)
 ¥   98,686

(9,338)
(813,221)
¥  (67,778)

U.S. dollars
in millions
March 31,
2010

$ 6,795
1,318

(100)
(8,741)
$   (728)

Because  management 

intends  to  reinvest 
undistributed  earnings  of  foreign  subsidiaries 
to  the  extent  not  expected  to  be  remitted 
in  the  foreseeable  future,  management  has 
made  no  provision  for  income  taxes  on  those 
undistributed  earnings  aggregating  ¥2,429,578 
million  ($26,113  million)  as  of  March  31,  2010. 
Toyota  estimates  an  additional  tax  provision 
of  ¥98,035  million  ($1,054  million)  would  be 

required if the full amount of those undistributed 
earnings were remitted.

Operating loss carryforwards for tax purposes 
attributed  to  consolidated  subsidiaries  as  of 
March  31,  2010  were  approximately  ¥506,209 
million  ($5,441  million)  and  are  available  as  an 
off set  against  future  taxable  income  of  such 
subsidiaries. The majority of these carryforwards 
expire in years 2011 to 2030.

 A summary of the gross unrecognized tax benefi ts changes for the years ended March 31, 2009 and 
2010 is as follows:

Balance at beginning of year ···················································································
Additions based on tax positions related to the current year ···············
Additions for tax positions of prior years ··························································
Reductions for tax positions of prior years ························································
Reductions for tax positions related to lapse of statute of limitations ····
Reductions for settlement ·························································································
Other ·····································································································································
Balance at end of year ·····························································································

Yen in millions
For the years ended
March 31,

2009
 ¥ 37,722
 858
 35,464
 (24,061)
 (114)
 (128)
 (2,938)
 ¥ 46,803

2010
¥ 46,803
2,702
6,750
(2,802)
(106)
(27,409)
(1,973)
¥ 23,965

U.S. dollars
in millions

For the year ended
March 31,
2010
$ 503
29
73
(30)
(1)
(295)
(21)
$ 258

The  amount  of  unrecognized  tax  benefi ts 
that,  if  recognized,  would  aff ect  the  eff ective 
tax rate was not material at March 31, 2009 and 
2010,  respectively.  Toyota  does  not  believe  it 
is  reasonably  possible  that  the  total  amounts 

of  unrecognized  tax  benefi ts  will  signifi cantly 
increase or decrease within the next 12 months.

Interest  and  penalties  related  to  income  tax 
liabilities  are  included  in  “Other  income  (loss), 
net”.  The  amounts  of  interest  and  penalties 

TOYOTA ANNUAL REPORT 2010

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accrued as of and recognized for the years ended 
March 31, 2009 and 2010, respectively, were not 
material.
Toyota 

remains  subject 

income 

tax 

to 

examination  for  the  tax  returns  related  to  the 
years  beginning  on  and  after  January  1,  2000, 
with various tax jurisdictions including Japan.

17

Shareholdersʼ equity:

Changes in the number of shares of common stock issued have resulted from the following:

For the years ended March 31,
2009

2010

2008

Common stock issued

Balance at beginning of year ··········································································
Issuance during the year ···················································································
Purchase and retirement ··················································································
Balance at end of year ····················································································

3,609,997,492
̶
(162,000,000)
3,447,997,492

3,447,997,492
̶
̶
3,447,997,492

3,447,997,492
̶
̶
3,447,997,492

The Corporation Act provides that an amount 
equal to 10% of distributions from surplus paid by 
the parent company and its Japanese subsidiaries 
be appropriated as a capital reserve or a retained 
earnings  reserve.  No  further  appropriations  are 
required  when  the  total  amount  of  the  capital 
reserve and the retained earnings reserve reaches 
25% of stated capital.

The  retained  earnings  reserve  included  in 
retained  earnings  as  of  March  31,  2009  and 
2010 was ¥167,722 million and ¥168,680 million 
($1,813 million), respectively. The Corporation Act 
provides that the retained earnings reserve of the 
parent company and its Japanese subsidiaries is 
restricted  and  unable  to  be  used  for  dividend 
payments, and is excluded from the calculation 
of the profi t available for dividend.

The  amounts  of  statutory  retained  earnings 
of  the  parent  company  available  for  dividend 
payments  to  shareholders  were  ¥5,624,709 
million  and  ¥5,478,747  million  ($58,886  million) 
as  of  March  31,  2009  and  2010,  respectively.  In 
accordance  with  customary  practice  in  Japan, 
the distributions from surplus are not accrued in 
the  fi nancial  statements  for  the  corresponding 

period,  but  are  recorded  in  the  subsequent 
accounting  period  after  shareholdersʼ  approval 
has  been  obtained.  Retained  earnings  at  March 
31, 2010 include amounts representing year-end 
cash dividends of ¥78,400 million ($843 million), 
¥25  ($0.27)  per  share,  which  were  approved  at 
the  Ordinary  General  Shareholdersʼ  Meeting, 
held on June 24, 2010.

Retained  earnings  at  March  31,  2010  include 
¥1,344,903  million  ($14,455  million)  relating  to 
equity  in  undistributed  earnings  of  companies 
accounted for by the equity method.

On  June  23,  2006,  at  the  Ordinary  General 
Shareholdersʼ  Meeting,  the  shareholders  of  the 
parent company approved to purchase up to 30 
million shares of its common stock at a cost up 
to  ¥200,000  million  during  the  purchase  period 
of  one  year  from  the  following  day.  As  a  result, 
the parent company repurchased approximately 
28 million shares during the approved period of 
time.

On  June  22,  2007,  at  the  Ordinary  General 
Shareholdersʼ  Meeting,  the  shareholders  of  the 
parent company approved to purchase up to 30 
million shares of its common stock at a cost up to 

¥250,000  million  during  the  purchase  period  of 
one year from the following day. As a result, the 
parent  company  repurchased  30  million  shares 
during the approved period of time.

On  February  5,  2008,  the  Board  of  Directors 
resolved to purchase up to 12 million shares of its 
common stock at a cost up to ¥60,000 million in 
accordance with the Corporation Act. As a result, 
the parent company repurchased approximately 
10 million shares.

On  the  same  date,  the  Board  of  Directors 
also  resolved  to  retire  162  million  shares  of  its 
common  stock,  and  then  the  parent  company 
retired its common stock on March 31, 2008. This 
retirement,  in  accordance  with  the  Corporation 
Act  and  related  regulations,  is  treated  as  a 

reduction  from  additional  paid-in  capital  and 
retained  earnings.  As  a  result,  treasury  stock, 
additional  paid-in  capital  and  retained  earnings 
decreased  by  ¥646,681  million,  ¥3,499  million 
and ¥643,182 million, respectively.

On  June  24,  2008,  at  the  Ordinary  General 
Shareholdersʼ  Meeting,  the  shareholders  of  the 
parent company approved to purchase up to 30 
million shares of its common stock at a cost up 
to  ¥200,000  million  during  the  purchase  period 
of  one  year  from  the  following  day.  As  a  result, 
the parent company repurchased approximately 
14 million shares during the approved period of 
time.  These  approvals  by  the  shareholders  are 
not required under the current regulation.

Detailed components of accumulated other comprehensive income (loss) in Toyota Motor Corporation 
shareholdersʼ equity at March 31, 2009 and 2010 and the related changes, net of taxes for the years ended 
March 31, 2008, 2009 and 2010 consist of the following:

Balances at March 31, 2007 ················································
Other comprehensive income (loss) ······························
Balances at March 31, 2008 ················································
Other comprehensive income (loss) ······························
Balances at March 31, 2009 ················································
Other comprehensive income ···········································
Balances at March 31, 2010 ················································

Balances at March 31, 2009 ················································
Other comprehensive income ···········································
Balances at March 31, 2010 ················································

Foreign
currency
translation
adjustments
¥  (40,178)
(461,189)
(501,367)
(381,303)
(882,670)
9,894
¥ (872,776)

Yen in millions

Unrealized
gains on
securities
¥ 658,808
(347,829)
310,979
(293,101)
17,878
176,407
¥  194,285

Pension
liability
adjustments
¥   82,760
(133,577)
(50,817)
(192,172)
(242,989)
74,645
¥ (168,344)

Accumulated
other
comprehensive
income (loss)
¥   701,390
(942,595)
(241,205)
(866,576)
(1,107,781)
260,946
¥  (846,835)

U.S. dollars in millions

Foreign
currency
translation
adjustments
(9,487)
107
(9,380)

$ 

$ 

Unrealized
gains on
securities
192
$ 
1,896
$  2,088

Pension
liability
adjustments
(2,612)
802
(1,810)

$ 

$ 

Accumulated
other
comprehensive
income (loss)
(11,907)
2,805
(9,102)

$ 

$ 

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Tax eff ects allocated to each component of other comprehensive income (loss) for the years ended 

18

Stock-based compensation:

March 31, 2008, 2009 and 2010 are as follows: 

For the year ended March 31, 2008

Foreign currency translation adjustments ················································
Unrealized losses on securities:

Unrealized net holding losses arising for the year ····························
Less: reclassifi cation adjustments for gains included in net

Yen in millions

Pre-tax 
amount

Tax amount

Net-of-tax 
amount

¥ 

(460,723) ¥ 

(466)

¥ 

(461,189)

(545,555)

219,313

(326,242)

income attributable to Toyota Motor Corporation ·······················
Pension liability adjustments ············································································
Other comprehensive income (loss)·····················································

(36,099)
(221,142)

14,512
87,565
¥  (1,263,519) ¥  320,924

(21,587)
(133,577)
(942,595)

¥ 

For the year ended March 31, 2009

Foreign currency translation adjustments ···············································
Unrealized losses on securities:

Unrealized net holding losses arising for the year ····························
Less: reclassifi cation adjustments for losses included in net loss

¥  (391,873) ¥ 

10,570

¥ (381,303)

(677,710)

255,890

(421,820)

attributable to Toyota Motor Corporation ········································
Pension liability adjustments ············································································
Other comprehensive income (loss)·····················································

215,249
(319,613)

(86,530)
127,441
¥ (1,173,947) ¥  307,371

128,719
(192,172)
¥ (866,576)

For the year ended March 31, 2010

Foreign currency translation adjustments ················································
Unrealized gains on securities:

Unrealized net holding gains arising for the year ······························
Less: reclassifi cation adjustments for gains included in net

¥ 

10,809

¥ 

(915)

¥  9,894

277,838

(102,538)

175,300

income attributable to Toyota Motor Corporation ·······················
Pension liability adjustments ············································································
Other comprehensive income ·································································

1,852
124,526
¥  415,025

(745)
(49,881)
¥  (154,079)

1,107
74,645
¥ 260,946

For the year ended March 31, 2010

Foreign currency translation adjustments ·················································
Unrealized gains on securities:

Unrealized net holding gains arising for the year ·······························
Less: reclassifi cation adjustments for gains included in net

U.S. dollars in millions

Pre-tax 
amount

Tax amount

Net-of-tax 
amount

$ 

117

$ 

(10)

$ 

107

2,986

(1,102)

1,884

income attributable to Toyota Motor Corporation ························
Pension liability adjustments ·············································································
Other comprehensive income ··································································

20
1,338
$  4,461

(8)
(536)
$  (1,656)

12
802
$  2,805

In June 1997, the parent companyʼs shareholders 
approved a stock option plan for board members. 
In  June  2001,  the  shareholders  approved  an 
amendment  of  the  plan  to  include  both  board 
members  and  key  employees.  Each  year,  since 
inception,  the  shareholders  have 
the  plansʼ 
approved  the  authorization  for  the  grant  of 
options  for  the  purchase  of  Toyotaʼs  common 
stock.  Authorized  shares  for  each  year  that 
remain  ungranted  are  unavailable  for  grant  in 
future  years.  Stock  options  granted  in  and  after 
August 2002 have terms ranging from 6 years to 
8 years and an exercise price equal to 1.025 times 
the  closing  price  of  Toyotaʼs  common  stock  on 
the date of grant. These options generally vest 2 
years from the date of grant.

On  June  24,  2010,  at  the  Ordinary  General 
Shareholdersʼ  Meeting,  the  shareholders  of  the 
parent  company  approved  the  authorization  of 
an additional up to 3,600,000 shares for issuance 
under the Toyotaʼs stock option plan for directors, 

offi  cers and employees of the parent company, 
its subsidiaries and affi  liates.

For  the  years  ended  March  31,  2008,  2009 
and  2010,  Toyota 
recognized  stock-based 
compensation  expenses  for  stock  options  of 
¥3,273 million, ¥3,015 million and ¥2,446 million 
($26 million) as selling, general and administrative 
expenses.

The weighted-average grant-date fair value of 
options  granted  during  the  years  ended  March 
31,  2008,  2009  and  2010  was  ¥1,199,  ¥635  and 
¥803  ($9),  respectively  per  share.  The  fair  value 
of options granted is amortized over the option 
vesting  period 
income 
attributable  to  Toyota  Motor  Corporation  in 
the  consolidated  statements  of  income.  The 
grant-date  fair  value  of  options  granted 
is 
estimated using the Black-Scholes option pricing 
model  with  the  following  weighted-average 
assumptions:

in  determining  net 

Dividend rate ····················································································································
Risk-free interest rate····································································································
Expected volatility ·········································································································
Expected holding period (years) ············································································

2008

 1.7%
 1.3%
 23%
5.0

2009

3.0%
1.1%
23%
5.0

2010

2.4%
0.7%
30%
5.0

TOYOTA ANNUAL REPORT 2010

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The following table summarizes Toyotaʼs stock option activity:

19

Employee benefi t plans:

Yen

Weighted-
average
exercise 
price
¥ 5,175
7,278
4,208
6,196
6,038
4,726
3,626
6,889
5,631
4,193
3,116
4,646
¥ 5,363

¥ 4,225
¥ 5,302
¥ 6,132

Number of 
shares
6,292,700
3,264,000
(792,100)
(423,000)
8,341,600
3,494,000
(119,900)
(375,000)
11,340,700
3,492,000
(157,800)
(958,200)
13,716,700

2,354,600
4,971,700
7,515,700

Yen in 
millions

Aggregate
intrinsic 
value
¥ 14,947

Weighted-
average
remaining
contractual
life in years
5.53

5.71

1,753

5.51

1

5.23

2.76
3.76
3.86

¥  ̶

¥  1,753
1
¥ 
¥  ̶

Options outstanding at March 31, 2007 ·····················
Granted ·······················································································
Exercised ····················································································
Canceled ····················································································
Options outstanding at March 31, 2008 ·····················
Granted ·······················································································
Exercised ····················································································
Canceled ····················································································
Options outstanding at March 31, 2009 ·····················
Granted ·······················································································
Exercised ····················································································
Canceled ····················································································
Options outstanding at March 31, 2010 ·····················

Options exercisable at March 31, 2008 ·························
Options exercisable at March 31, 2009 ·························
Options exercisable at March 31, 2010 ·························

The total intrinsic value of options exercised for 
the years ended March 31, 2008, 2009 and 2010 
was ¥1,651 million, ¥97 million and ¥113 million 
($1 million), respectively.

As of March 31, 2010, there were unrecognized 
compensation  expenses  of  ¥1,822  million 
($20  million)  for  stock  options  granted.  Those 

expenses are expected to be recognized over a 
weighted-average period of 1.1 years.

Cash  received  from  the  exercise  of  stock 
options for the years ended March 31, 2008, 2009 
and  2010  was  ¥3,333  million,  ¥435  million  and 
¥492 million ($5 million), respectively.

The following table summarizes information for options outstanding and options exercisable at March 

31, 2010:

Outstanding

Weighted-
average
exercise
price

Weighted-
average
exercise
price

Weighted-
average
remaining 
life

Exercisable

Weighted-
average
exercise
price

Weighted-
average
exercise
price

Yen

¥4,429
6,723
5,363

Dollars

$48
72
58

Years

5.50
4.85
5.23

Number of
shares 

1,932,700
5,583,000
7,515,700

Yen

¥4,427
6,723
6,132

Dollars

$48
72
66

Exercise price 
range

Yen

¥4,193 − 6,000
6,001 − 7,278
4,193 − 7,278

Number of
shares 

8,133,700
5,583,000
13,716,700

TOYOTA ANNUAL REPORT 2010

Pension and severance plans 
Upon  terminations  of  employment,  employees 
of the parent company and subsidiaries in Japan 
are entitled, under the retirement plans of each 
company,  to  lump-sum  indemnities  or  pension 
payments,  based  on  current  rates  of  pay  and 
lengths  of  service  or  the  number  of  “points” 
mainly  determined  by  those.  Under  normal 
circumstances,  the  minimum  payment  prior  to 
retirement age is an amount based on voluntary 
additional 
retirement. 
benefi ts  on  involuntary  retirement,  including 
retirement at the age limit.

Employees 

receive 

Eff ective October 1, 2004, the parent company 
amended  its  retirement  plan  to  introduce  a 
“point”  based  retirement  benefi t  plan.  Under 
the  new  plan,  employees  are  entitled  to  lump-
sum  or  pension  payments  determined  based 
on accumulated “points” vested in each year of 
service.

There  are  three  types  of  “points”  that  vest 
in  each  year  of  service  consisting  of  “service 
period  points”  which  are  attributed  to  the 
length  of  service,  “job  title  points”  which  are 
attributed  to  the  job  title  of  each  employee, 
and  “performance  points”  which  are  attributed 
to  the  annual  performance  evaluation  of  each 
employee.  Under  normal  circumstances,  the 
minimum payment prior to retirement age is an 
amount  refl ecting  an  adjustment  rate  applied 
to  represent  voluntary  retirement.  Employees 
receive  additional  benefi ts  upon  involuntary 
retirement, including retirement at the age limit.
Eff ective October 1, 2005, the parent company 
partly  amended 
retirement  plan  and 
introduced  the  quasi  cash-balance  plan  under 
which  benefi ts  are  determined  based  on  the 

its 

variable-interest  crediting  rate  rather  than  the 
fi xed-interest  crediting  rate  as  was  in  the  pre-
amended plan.

The  parent  company  and  most  subsidiaries 
in  Japan  have  contributory  funded  defi ned 
benefi t  pension  plans,  which  are  pursuant  to 
the  Corporate  Defi ned  Benefi t  Pension  Plan 
Law  (CDBPPL).  The  contributions  to  the  plans 
are  funded  with  several  fi nancial  institutions 
in  accordance  with  the  applicable  laws  and 
regulations.  These  pension  plan  assets  consist 
principally  of  common  stocks,  government 
bonds and insurance contracts.

Most foreign subsidiaries have pension plans or 
severance indemnity plans covering substantially 
all  of  their  employees  under  which  the  cost  of 
benefi ts  are  currently  invested  or  accrued.  The 
benefi ts  for  these  plans  are  based  primarily  on 
lengths of service and current rates of pay.

Toyota uses a March 31 measurement date for 

its benefi t plans.

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Business Overview

Corporate Information

Financial Section

Investor Information

Information regarding Toyotaʼs defi ned benefi t plans is as follows:

The accumulated benefi t obligation for all defi ned benefi t pension plans was ¥1,524,556 million and 

Yen in millions
March 31,

2009

2010

U.S. dollars 
in millions
March 31,
2010

Change in benefi t obligation

Benefi t obligation at beginning of year ·····················································
Service cost ················································································································
Interest cost ···············································································································
Plan participantsʼ contributions ·····································································
Plan amendments··································································································
Net actuarial (gain) loss ·······················································································
Acquisition and other ··························································································
Benefi ts paid ·············································································································
Benefi t obligation at end of year ·······························································

Change in plan assets

Fair value of plan assets at beginning of year ·········································
Actual return on plan assets ·············································································
Acquisition and other ··························································································
Employer contributions ······················································································
Plan participantsʼ contributions ·····································································
Benefi ts paid ·············································································································
Fair value of plan assets at end of year ···················································
Funded status ··············································································································

¥ 1,693,155
84,206
52,959
750
(2,096)
(47,272)
(64,784)
(84,139)
1,632,779

1,282,048
(307,293)
(43,851)
131,412
835
(84,139)
979,012
¥  653,767

¥  1,632,779
75,558
50,559
657
(3,080)
56,843
(2,829)
(83,740)
1,726,747

979,012
171,043
158
111,815
763
(83,740)
1,179,051
¥  547,696

$ 17,549
812
543
7
(33)
611
(30)
(900)
18,559

10,522
1,838
2
1,202
8
(900)
12,672
$  5,887

Amounts recognized in the consolidated balance sheet as of March 31, 2009 and 2010 are comprised 

of the following:

Accrued expenses (Accrued pension and severance costs) ···············
Accrued pension and severance costs ···························································
Investments and other assets ‒ other (Prepaid pension and 
severance costs) ······································································································
Net amount recognized ·····················································································

Yen in millions
March 31,

2009
¥  30,658
634,612

2010
¥  28,573
678,677

U.S. dollars
in millions
March 31,
2010
$  307
7,294

(11,503)
¥  653,767

(159,554)
¥ 547,696

(1,714)
$  5,887

Amounts  recognized  in  accumulated  other  comprehensive  income  (loss)  as  of  March  31,  2009  and 

2010 are comprised of the following:

Net actuarial loss ·······································································································
Prior service costs ······································································································
Net transition obligation ·······················································································
Net amount recognized ····················································································

TOYOTA ANNUAL REPORT 2010

Yen in millions
March 31,

2009
¥  (497,055)
109,570
(5,514)
¥ (392,999)

2010
¥ (385,266)
97,587
(3,570)
¥ (291,249)

U.S. dollars
in millions
March 31,
2010
$ (4,141)
1,049
(38)
$ (3,130)

¥1,571,061 million ($16,886 million) at March 31, 2009 and 2010, respectively.

The projected benefi t obligation, accumulated benefi t obligation and fair value of plan assets for which 

the accumulated benefi t obligations exceed plan assets are as follows:

Projected benefi t obligation ····················································································
Accumulated benefi t obligation ···········································································
Fair value of plan assets ······························································································

Components of the net periodic pension cost are as follows:

Yen in millions
March 31,

2009
¥1,076,362
1,039,314
614,377

2010
¥508,501
452,019
65,905

Yen in millions

For the years ended March 31,
2009

2008

2010

Service cost ······················································································
Interest cost ·····················································································
Expected return on plan assets ············································
Amortization of prior service costs ·····································
Recognized net actuarial loss ················································
Amortization of net transition obligation ·······················
Net periodic pension cost ···················································

¥  96,454
54,417
(43,450)
(17,162)
4,013
1,944
¥  96,216

¥  84,206
52,959
(43,053)
(17,677)
5,752
1,944
¥  84,131

¥  75,558
50,559
(32,251)
(15,063)
27,246
1,944
¥ 107,993

U.S. dollars
in millions
March 31,
2010
$5,465
4,858
708

U.S. dollars
in millions
For the year
ended
March 31,
2010

$  812
543
(346)
(162)
293
21
$ 1,161

Other changes in plan assets and benefi t obligations recognized in other comprehensive income (loss) 

are as follows:

Yen in millions

For the years ended March 31,
2009

2008

2010

Net actuarial gain (loss) ·····························································
Recognized net actuarial loss ················································
Prior service costs ·········································································
Amortization of prior service costs ·····································
Amortization of net transition obligation ·······················
Other ···································································································
Total recognized in other comprehensive income (loss) ····

¥(227,439)
4,013
7,619
(17,162)
1,944
24,882
¥(206,143)

¥(303,074)
5,752
2,096
(17,677)
1,944
17,003
¥(293,956)

¥  81,949
27,246
3,080
(15,063)
1,944
2,594
¥ 101,750

U.S. dollars
in millions
For the year
ended
March 31,
2010

$  881
293
33
(162)
21
28
$ 1,094

The estimated prior service costs, net actuarial loss and net transition obligations that will be amortized 
from  accumulated  other  comprehensive  income  (loss)  into  net  periodic  pension  cost  during  the  year 

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ending March 31, 2011 are ¥(15,000) million ($(161) million), ¥15,700 million ($169 million) and ¥1,900 
million ($20 million), respectively.

Weighted-average assumptions used to determine benefi t obligations as of March 31, 2009 and 2010 

are as follows:

Discount rate ·········································································································································
Rate of compensation increase ···································································································

 2.8%
 0.1 ‒ 10.0%

2009

2010

2.8%
0.5 ‒ 10.0%

March 31,

Weighted-average assumptions used to determine net periodic pension cost for the years ended March 

31, 2008, 2009 and 2010 are as follows:

Discount rate ································································································
Expected return on plan assets ··························································
Rate of compensation increase ··························································

 2.7%
 3.4%
 0.1 ‒ 10.0%

2.8%
3.6%
0.1 ‒ 10.0%

2.8%
3.6%
0.1 ‒ 10.0%

For the years ended March 31,
2009

2008

2010

is 

the 

results  of 

to  maximize 

The  expected  rate  of  return  on  plan  assets  is 
determined after considering several applicable 
factors including, the composition of plan assets 
held,  assumed  risks  of  asset  management, 
historical 
returns  on  plan 
assets,  Toyotaʼs  principal  policy  for  plan  asset 
management, and forecasted market conditions.
Toyotaʼs  policy  and  objective  for  plan  asset 
management 
returns  on 
plan  assets  to  meet  future  benefi t  payment 
requirements under risks which Toyota considers 
permissible.  Asset  allocations  under  the  plan 
asset  management  are  determined  based  on 
plan  asset  management  policies  of  each  plan 
which are established to achieve the optimized 
asset  compositions  in  terms  of  the  long-term 
overall plan asset management. Excepting equity 
securities contributed by Toyota, approximately 
50%  of  the  plan  assets  is  invested  in  equity 
securities, approximately 30% is invested in debt 
securities,  and  the  rest  of  them  is  invested  in 
insurance  contracts  and  other  products.  When 

actual  allocations  are  not  in  line  with  target 
allocations,  Toyota  rebalances  its  investments 
in accordance with the policies. Prior to making 
individual investments, Toyota performs in-depth 
assessments  of  corresponding  factors  including 
category  of  products,  industry  type,  currencies 
and liquidity of each potential investment under 
consideration  to  mitigate  concentrations  of 
risks  such  as  market  risk  and  foreign  currency 
exchange  rate  risk.  To  assess  performance  of 
the investments, Toyota establishes bench mark 
return  rates  for  each 
investment, 
combines  these  individual  bench  mark  rates 
based  on  the  asset  composition  ratios  within 
each asset category, and compares the combined 
rates with the corresponding actual return rates 
on each asset category.

individual 

The following table summarizes the fair value 
of classes of plan assets as of March 31, 2010. See 
note 26 to the consolidated fi nancial statements 
for  three  levels  of  input  which  are  used  to 
measure fair value.

Equity securities

Common stocks ········································································
Commingled funds ·································································

Debt securities

Government bonds ·································································
Commingled funds ·································································
Other ·······························································································

Insurance contracts ·····································································
Other ···································································································
Total ·································································································

Equity securities ···········································································
Common stocks ·······································································
Commingled funds ································································

Debt securities

Government bonds ································································
Commingled funds ································································
Other ······························································································

Insurance contracts ····································································
Other ··································································································
Total ································································································

Yen in millions
March 31, 2010

Level 1

Level 2

Level 3

Total

¥ 471,262
̶
471,262

79,739
̶
39,231
118,970
̶
35,774
¥ 626,006

¥ 

̶
237,495
237,495

̶
147,345
19,561
166,906
97,086
1,449
¥ 502,936

¥  ̶ ¥  471,262
237,495
708,757

̶
̶

̶
2,663
928
3,591
̶
46,518
¥ 50,109

79,739
150,008
59,720
289,467
97,086
83,741
¥ 1,179,051

U.S. dollars in millions
March 31, 2010

Level 1

Level 2

Level 3

Total

$ 5,065
̶
5,065

857
̶
422
1,279
̶
384
$ 6,728

$  ̶
2,553
2,553

̶
1,584
210
1,794
1,043
16
$ 5,406

$  ̶
̶
̶

̶
28
10
38
̶
500
$ 538

$  5,065
2,553
7,618

857
1,612
642
3,111
1,043
900
$ 12,672

The  following  is  description  of  the  assets, 
information about the valuation techniques used 
to measure fair value, key inputs and signifi cant 
assumptions:

Quoted market prices for identical securities are 
used to measure fair value of common stocks. As 
of March 31, 2010, common stocks include 64% 
of Japanese stocks and 36% of foreign stocks.

Quoted  market  prices  for  identical  securities 
are  used  to  measure  fair  value  of  government 

bonds. As of March 31, 2010, government bonds 
include 25% of Japanese government bonds and 
75% of foreign government bonds.

Commingled  funds  are  benefi cial  interests  of 
collective trust, which are mainly invested by the 
parent company and Japanese subsidiaries. The 
fair  values  of  commingled  funds  are  measured 
using the net asset value (“NAV”) provided by the 
administrator  of  the  fund,  and  are  categorized 
by  the  ability  to  redeem  investments  at  the 

TOYOTA ANNUAL REPORT 2010

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measurement day.

The  fair  values  of  insurance  contracts  are 
measured  using  contracted  amount  with 
accrued interest.

Other  consists  of  cash  equivalents,  other 
private  placement  investment  funds  and  other 

assets. The fair values of other private placement 
investment  funds  are  measured  using  the  NAV 
provided by the administrator of the fund, and are 
categorized by the ability to redeem investments 
at the measurement day.

Postretirement  benefi ts  other  than  pensions 
and postemployment benefi ts 
Toyotaʼs  U.S.  subsidiaries  provide  certain  health 
insurance  benefi ts  to  eligible 
care  and 
retired  employees.  In  addition,  Toyota  provides 
benefi ts to certain former or inactive employees 
after employment, but before retirement. These 

life 

benefi ts  are  currently  unfunded  and  provided 
through  various 
insurance  companies  and 
health care providers. The costs of these benefi ts 
are  recognized  over  the  period  the  employee 
provides  credited  service  to  Toyota.  Toyotaʼs 
obligations  under  these  arrangements  are  not 
material.

The following table summarizes the changes in Level 3 plan assets measured at fair value for the period 

ended March 31, 2010:

Balance at beginning of year ·······································································
Actual return on plan assets ·····································································
Purchases, sales and settlements ··························································
Other ·····················································································································
Balance at end of year ·····················································································

Balance at beginning of year ·······································································
Actual return on plan assets ·····································································
Purchases, sales and settlements ··························································
Other ·····················································································································
Balance at end of year ·····················································································

Yen in millions
For the year ended March 31, 2010
Other
¥45,825
(2,206)
3,467
(568)
¥46,518

Debt securities
 ¥ 5,242
 818
 (2,233)
 (236)
 ¥ 3,591

Total
¥51,067
(1,388)
1,234
(804)
¥50,109

U.S. dollars in millions
For the year ended March 31, 2010
Other
$ 493
(24)
37
(6)
$ 500

Debt securities
 $ 56
 9
 (24)
 (3)
 $ 38

Total
$ 549
(15)
13
(9)
$ 538

Toyota expects to contribute ¥111,112 million ($1,194 million) to its pension plans in the year ending 

March 31, 2011.

The  following  pension  benefi t  payments,  which  refl ect  expected  future  service,  as  appropriate,  are 

expected to be paid:

Years ending March 31, 

2011 ········································································································································································
2012 ········································································································································································
2013 ········································································································································································
2014 ········································································································································································
2015 ········································································································································································
from 2016 to 2020 ··········································································································································
Total ····································································································································································

Yen in 
millions

 ¥ 79,457
 75,952
 74,915
 76,933
 80,622
 455,453
 ¥843,332

U.S. dollars
in millions

$   854
816
805
827
867
4,895
$9,064

20

Derivative fi nancial instruments:

Toyota employs derivative fi nancial instruments, 
including  foreign  exchange  forward  contracts, 
foreign  currency  options,  interest  rate  swaps, 
interest  rate  currency  swap  agreements  and 
interest  rate  options  to  manage  its  exposure  to 
fl uctuations in interest rates and foreign currency 
exchange rates. Toyota does not use derivatives 
for speculation or trading.

into 

Fair value hedges 
interest  rate  swaps  and 
Toyota  enters 
interest  rate  currency  swap  agreements  mainly 
to  convert  its  fi xed-rate  debt  to  variable-rate 
debt. Toyota uses interest rate swap agreements 
in managing interest rate risk exposure. Interest 
rate  swap  agreements  are  executed  as  either 
an  integral  part  of  specifi c  debt  transactions  or 
on  a  portfolio  basis.  Toyota  uses  interest  rate 
currency  swap  agreements  to  hedge  exposure 
to  currency  exchange  rate  fl uctuations  on 
principal  and  interest  payments  for  borrowings 
denominated  in  foreign  currencies.  Notes  and 
loans  payable  issued  in  foreign  currencies  are 
hedged  by  concurrently  executing  interest  rate 
currency  swap  agreements,  which  involve  the 

exchange  of  foreign  currency  principal  and 
interest obligations for each functional currency 
obligations  at  agreed-upon  currency  exchange 
and interest rates.

For the years ended March 31, 2008, 2009 and 
2010, the ineff ective portion of Toyotaʼs fair value 
hedge  relationships  was  not  material.  For  fair 
value hedging relationships, the components of 
each derivativeʼs gain or loss are included in the 
assessment of hedge eff ectiveness.

Undesignated derivative fi nancial instruments
Toyota uses foreign exchange forward contracts, 
foreign  currency  options,  interest  rate  swaps, 
interest  rate  currency  swap  agreements,  and 
interest  rate  options,  to  manage  its  exposure 
to  foreign  currency  exchange  rate  fl uctuations 
and interest rate fl uctuations from an economic 
perspective,  and  for  which  Toyota  is  unable  or 
has elected not to apply hedge accounting.

TOYOTA ANNUAL REPORT 2010

84

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

Fair value and gains or losses on derivative fi nancial instruments

The following table summarizes the fair values of derivative fi nancial instruments at March 31, 2009 and 2010:

Yen in millions

For the years ended March 
31,

2009

2010

U.S. dollars
in millions
For the year 
ended
March 31,
2010

Derivative fi nancial instruments designated as hedging instruments

Interest rate and currency swap agreements

Prepaid expenses and other current assets ···········································
Investments and other assets − Other ····················································
Total ························································································································
Other current liabilities ······················································································
Other long-term liabilities ················································································
Total ························································································································

¥  35,882
83,014
¥  118,896
¥  (47,022)
(79,634)
¥ (126,656)

¥  45,567
94,430
¥  139,997
¥  (21,786)
(12,045)
¥  (33,831)

Undesignated derivative fi nancial instruments
Interest rate and currency swap agreements

$ 

490
1,015
$  1,505
(234)
$ 
(130)
(364)

$ 

Prepaid expenses and other current assets ···········································
Investments and other assets − Other ····················································
Total ························································································································
Other current liabilities ······················································································
Other long-term liabilities ················································································
Total ························································································································

Foreign exchange forward and option contracts

Prepaid expenses and other current assets ···········································
Investments and other assets − Other ····················································
Total ························································································································
Other current liabilities ······················································································
Other long-term liabilities ················································································
Total ························································································································

¥  58,454
177,487
¥  235,941
¥  (61,593)
(236,877)
¥ (298,470)

¥  32,443
250
¥  32,693
¥  (25,675)
̶
¥  (25,675)

¥  54,474
168,349
¥  222,823
¥  (38,152)
(179,765)
¥ (217,917)

¥ 

6,135
38
¥ 
6,173
¥  (20,843)
(138)
¥  (20,981)

$ 

586
1,809
$  2,395
(410)
$ 
(1,932)
$ (2,342)

$ 

$ 
$ 

$ 

66
0
66
(224)
(2)
(226)

The following table summarizes the notional amounts of derivative fi nancial instruments at March 31, 

2009 and 2010:

Yen in millions
For the years ended March 31,

2009

2010

U.S. dollars in millions
For the year ended March 31,
2010

Designated 
derivative 
fi nancial 
instruments

Undesignated 
derivative 
fi nancial 
instruments

Designated 
derivative 
fi nancial 
instruments

Undesignated 
derivative 
fi nancial 
instruments

Designated 
derivative 
fi nancial 
instruments

Undesignated 
derivative 
fi nancial 
instruments

¥1,907,927

¥12,472,179

¥1,168,882

¥11,868,039

$12,563

$127,559

̶
¥1,907,927

1,562,876
¥14,035,055

̶
¥1,168,882

1,487,175
¥13,355,214

̶
$12,563

15,984
$143,543

Interest rate and
currency swap

agreements ······

Foreign exchange 

forward and option 
contracts ··················
Total ······················

TOYOTA ANNUAL REPORT 2010

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Notes to Consolidated Financial Statements
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Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

The following table summarizes the gains and losses on derivative fi nancial instruments and hedged items reported in the consolidated statement of income for the years ended March 31, 2009 and 2010:

Yen in millions

For the years ended March 31,

2009

2010

U.S. dollars in millions

For the year ended March 31,

2010

Gains (losses) on 
derivative fi nancial 
instruments

Gains (losses) on hedged 
items

Gains (losses) on 
derivative fi nancial 
instruments

Gains (losses) on hedged 
items

Gains (losses) on 
derivative fi nancial 
instruments

Gains (losses) on hedged 
items

Derivative fi nancial instruments

designated as hedging instruments - Fair value hedge

Interest rate and currency swap agreements

Cost of fi nancing operations ··············································

Interest expense ·······································································

¥ (288,553)

(439)

¥  293,637

439

¥ 138,677

(265)

¥ (135,163)

265

Undesignated derivative fi nancial instruments

Interest rate and currency swap agreements

Cost of fi nancing operations ··············································

Foreign exchange gain (loss), net ···································

Foreign exchange forward and option contracts

Cost of fi nancing operations ··············································

Foreign exchange gain (loss), net ··································

¥  (72,696)

(3,016)

24,183
174,158

¥ 

̶

̶

̶
̶

¥  77,939

(2,819)

(21,841)
60,599

¥ 

̶

̶

̶
̶

$  1,491

(3)

$ 

838

(30)

(235)
651

$ (1,453)

3

$  ̶

̶

̶
̶

Undesignated derivative fi nancial instruments 
are  used  to  manage  risks  of  fl uctuations  in 
interest  rates  to  certain  borrowing  transactions 
in  foreign  currency  exchange  rates  of 
and 
certain  currency 
receivables  and  payables. 
Toyota  accounts  for  these  derivative  fi nancial 
instruments  as  economic  hedges  with  changes 
in  the  fair  value  recorded  directly  into  current 
period earnings.

instruments  reported 

Unrealized  gains  or  (losses)  on  undesignated 
in 
derivative  fi nancial 
the  cost  of  fi nancing  operations  for  the  years 
ended  March  31,  2008,  2009  and  2010  were 
¥(67,991)  million,  ¥(80,298)  million  and  ¥71,538 
million  ($769  million)  those  reported  in  foreign 
gain  (loss),  net  were  ¥45,670  million,  ¥(33,578) 
million  and  ¥(26,476)  million  ($(285)  million), 
respectively.

Toyota  corrected  the  gains  or 

losses  on 
derivative  fi nancial 
instruments  and  hedged 
items  disclosed  for  the  year  ended  March  31, 
2009  as  a  result  of  changes  to  information 
gathered 
from  certain  subsidiaries.  These 
adjustments  do  not  have  a  material  impact  on 
Toyotaʼs consolidated fi nancial statements.

into 

Credit risk related contingent features 
Toyota  enters 
International  Swaps  and 
Derivatives  Association  Master  Agreements 
with  counterparties.  These  Master  Agreements 
contain  a  provision  requiring  either  Toyota  or 
the counterparty to settle the contract or to post 
assets to the other party in the event of a ratings 
downgrade below a specifi ed threshold.

The aggregate fair value amount of derivative 
fi nancial  instruments  that  contain  credit  risk 

related  contingent  features  that  are  in  a  net 
liability position as of March 31, 2010 is ¥63,445 
million  ($682  million).  The  aggregate  fair  value 
amount  of  assets  that  are  already  posted  as  of 
March  31,  2010  is  ¥9,469  million  ($102  million). 
If  the  ratings  of  Toyota  decline  below  specifi ed 
thresholds,  the  maximum  amount  of  assets  to 
be posted or for which Toyota could be required 
to  settle  the  contracts  is  ¥63,445  million  ($682 
million) as of March 31, 2010.

TOYOTA ANNUAL REPORT 2010

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Financial Section

21

Other fi nancial instruments:

Toyota  has  certain  fi nancial 
instruments, 
including  fi nancial  assets  and  liabilities  and  off -
balance sheet fi nancial instruments which arose 
in the normal course of business. These fi nancial 
instruments  are  executed  with  creditworthy 
fi nancial  institutions,  and  virtually  all  foreign 
currency  contracts  are  denominated 
in  U.S. 
dollars,  euros  and  other  currencies  of  major 
industrialized  countries.  Financial  instruments 
involve,  to  varying  degrees,  market  risk  as 
instruments  are  subject  to  price  fl uctuations, 
and  elements  of  credit  risk  in  the  event  a 
counterparty  should  default. 
In  the  unlikely 
event  the  counterparties  fail  to  meet  the 

contractual  terms  of  a  foreign  currency  or  an 
interest  rate  instrument,  Toyotaʼs  risk  is  limited 
to  the  fair  value  of  the  instrument.  Although 
Toyota may be exposed to losses in the event of 
non-performance by counterparties on fi nancial 
instruments,  it  does  not  anticipate  signifi cant 
losses  due  to  the  nature  of  its  counterparties. 
Counterparties to Toyotaʼs fi nancial instruments 
represent, 
international  fi nancial 
institutions.  Additionally,  Toyota  does  not 
have  a  signifi cant  exposure  to  any  individual 
counterparty.  Toyota  believes  that  the  overall 
credit  risk  related  to  its  fi nancial  instruments  is 
not signifi cant.

in  general, 

The estimated fair values of Toyotaʼs fi nancial instruments, excluding marketable securities and other 
securities investments and affi  liated companies and derivative fi nancial instruments, are summarized as 
follows:

Yen in millions
March 31, 2009

Carrying
amount

Estimated
fair value

Asset (Liability)

Cash and cash equivalents ··················································
Time deposits ·············································································
Total fi nance receivables, net ············································
Other receivables ·····································································
Short-term borrowings ·························································
Long-term debt including the current portion ·······

 ¥ 2,444,280
 45,178
 8,450,709
 332,722
 (3,617,672)
 (8,949,615)

¥ 2,444,280
45,178
8,677,228
332,722
(3,617,672)
(9,026,007)

Yen in millions
March 31, 2010

U.S. dollars in millions
March 31, 2010

Carrying 
amount

Estimated
fair value

Carrying 
amount

Estimated
fair value

Asset (Liability)

Cash and cash equivalents ·················································
Time deposits ············································································
Total fi nance receivables, net ···········································
Other receivables ····································································
Short-term borrowings ························································
Long-term debt including the current portion ······

 ¥ 1,865,746
 392,724
 8,759,826
 360,379
 (3,279,673)
 (9,191,490)

¥ 1,865,746
392,724
9,112,527
360,379
(3,279,673)
(9,297,904)

$ 20,053
4,221
94,151
3,873
(35,250)
(98,791)

$ 20,053
4,221
97,942
3,873
(35,250)
(99,934)

Cash  and  cash  equivalents,  time  deposits  and 
other receivables 
In  the  normal  course  of  business,  substantially 
all cash and cash equivalents, time deposits and 
other receivables are highly liquid and are carried 
at amounts which approximate fair value.

Finance receivables, net 
The  carrying  value  of  variable  rate  fi nance 
to  approximate 
receivables  was  assumed 
fair  value  as  they  were  repriced  at  prevailing 
market rates. The fair value of fi xed rate fi nance 

receivables  was  estimated  by  discounting 
expected cash fl ows to present value using the 
rates at which new loans of similar credit quality 
and maturity would be made.

long-term  debt 

Short-term borrowings and long-term debt 
The  fair  values  of  short-term  borrowings  and 
total 
including  the  current 
portion were estimated based on the discounted 
amounts  of  future  cash  fl ows  using  Toyotaʼs 
current  incremental  borrowing  rates  for  similar 
liabilities.

22

Lease commitments:

Toyota leases certain assets under capital lease and operating lease arrangements.

An analysis of leased assets under capital leases is as follows:

Class of property

Building ·····························································································································
Machinery and equipment ·····················································································
Less - Accumulated depreciation ·······································································

Yen in millions
March 31,

2009

2010

U.S. dollars
in millions
March 31,
2010

 ¥ 24,369
 51,971
 (33,845)
¥ 42,495

¥ 23,518
48,043
(36,926)
¥ 34,635

$ 253
516
(397)
$ 372

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Amortization expenses under capital leases for the years ended March 31, 2008, 2009 and 2010 were 

23

Other commitments and contingencies, concentrations and factors that may aff ect future operations :

¥7,846 million, ¥12,183 million and ¥12,606 million ($135 million), respectively.

Future  minimum  lease  payments  under  capital  leases  together  with  the  present  value  of  the  net 

minimum lease payments as of March 31, 2010 are as follows:

Years ending March 31,

2011 ·········································································································································································
2012 ·········································································································································································
2013 ·········································································································································································
2014 ·········································································································································································
2015 ·········································································································································································
Thereafter ·····························································································································································
Total minimum lease payments ···········································································································
Less ‒ Amount representing interest ····································································································
Present value of net minimum lease payments ··········································································
Less ‒ Current obligations ···························································································································
Long-term capital lease obligations ··································································································

Yen in 
millions

 ¥ 26,327
 3,585
 2,366
 2,028
 1,795
 16,413
 52,514
 (10,271)
 42,243
 (24,089)
 ¥ 18,154

U.S. dollars
in millions

$ 283
39
25
22
19
176
564
(110)
454
(259)
$ 195

Rental  expenses  under  operating  leases  for  the  years  ended  March  31,  2008,  2009  and  2010  were 

¥100,319 million, ¥106,653 million and ¥93,994 million ($1,010 million), respectively.

The minimum rental payments required under operating leases relating primarily to land, buildings 
and equipment having initial or remaining non-cancelable lease terms in excess of one year at March 31, 
2010 are as follows:

Years ending March 31, 

2011 ··········································································································································································
2012 ··········································································································································································
2013 ··········································································································································································
2014 ··········································································································································································
2015 ··········································································································································································
Thereafter ······························································································································································
Total minimum future rentals ·················································································································

Yen in 
millions

 ¥  9,900
 8,136
 6,493
 5,029
 4,273
 18,122
 ¥51,953

U.S. dollars
in millions

$106
87
70
54
46
195
$558

Commitments
Commitments outstanding at March 31, 2010 for 
the  purchase  of  property,  plant  and  equipment 
and  other  assets  totaled  ¥74,529  million  ($801 
million).

Guarantees
Toyota enters into contracts with Toyota dealers 
to  guarantee  customersʼ  payments  of  their 
installment  payables  that  arise  from  installment 
contracts between customers and Toyota dealers, 
as  and  when  requested  by  Toyota  dealers. 
Guarantee  periods  are  set  to  match  maturity  of 
installment  payments,  and  at  March  31,  2010, 
range from 1 month to 35 years; however, they 
are  generally  shorter  than  the  useful  lives  of 
products  sold.  Toyota  is  required  to  execute  its 
guarantee primarily when customers are unable 
to  make  required  payments.  The  maximum 
potential amount of future payments as of March 
31,  2010  is  ¥1,604,893  million  ($17,249  million). 
Liabilities  for  guarantees  totaling  ¥5,969  million 
($64 million) have been provided as of March 31, 
2010. Under these guarantee contracts, Toyota is 
entitled  to  recover  any  amount  paid  by  Toyota 
from  the  customers  whose  original  obligations 
Toyota has guaranteed.

Legal proceedings
Product Recalls
From  time-to-time,  Toyota  issues  vehicle  recalls 
and  takes  other  safety  measures 
including 
safety  campaigns  in  its  vehicles.  In  November 
2009,  Toyota  announced  a  safety  campaign  in 
North America for certain models of Toyota and 
Lexus  vehicles  related  to  fl oor  mat  entrapment 
of  accelerator  pedals,  and  later  expanded  it 

to  include  additional  models.  In  January  2010, 
Toyota  announced  a  recall  in  North  America 
for  certain  models  of  Toyota  vehicles  related  to 
sticking  and  slow-to-return  accelerator  pedals. 
Also  in  January  2010,  Toyota  recalled  in  Europe 
and  China  certain  models  of  Toyota  vehicles 
related to sticking accelerator pedals. In February 
2010,  Toyota  announced  a  worldwide  recall 
related to the software program that controls the 
antilock braking system (ABS) in certain vehicles 
models including  the Prius. Set forth  below is  a 
description  of  the  various  claims,  lawsuits  and 
government investigations against Toyota in the 
United States relating to recalls and other safety 
measures.


There  are  approximately  200  putative  class 
actions  that  have  been  fi led  since  November 
2009  alleging  that  certain  Toyota,  Lexus  and 
Scion  vehicles  contain  defects  that  lead  to 
unintended  acceleration.  Many  of  the  putative 
class  actions  allege  that  malfunctions  involving 
the  fl oor  mats  and  accelerator  pedals  do  not 
cover  the  full  scope  of  possible  defects  related 
to  unintended  acceleration.  Rather,  they  allege 
that  Electronic  Throttle  Control-intelligent 
(ETCS-i)  is  the  true  cause  and  that  Toyota  has 
failed to inform consumers despite its awareness 
of  the  problem.  In  general,  these  cases  seek 
recovery  for  the  alleged  diminution  in  value  of 
the  vehicles,  injunctive  and  other  relief.  In  April 
2010, the approximately 190 federal cases were 
consolidated  for  most  purposes  into  a  single 
multi-district 
in  the  United  States 
District Court for the Central District of California. 
In addition, around half of the approximately 125 

litigation 

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individual  product  liability  personal  injury  cases 
relating  to  unintended  acceleration  pending 
against Toyota have been consolidated into the 
federal class action suit. (The remaining individual 
product  liability  personal  injury  cases  relating 
to  unintended  acceleration  remain  pending  in 
various  state  courts  in  the  United  States.)  This 
consolidated federal class action suit is in its very 
early stages and currently activity centers around 
case organization and scheduling.

Additionally, 

there  are  approximately  10 
putative  class  actions  in  various  state  courts, 
including California. The claims are similar to the 
class actions in federal court. One of the putative 
California  class  actions  was  fi led  by  the  Orange 
County  District  Attorney  and,  among  other 
things,  seeks  statutory  penalties  alleging  that 
Toyota sold and marketed defective vehicles and 
that consumers have been harmed as a result of 
diminution in value of their vehicles.

Beginning  in  February  2010,  Toyota  has  also 
been  sued  in  9  putative  class  actions  in  federal 
and state courts alleging defects in the braking 
systems  in  various  hybrid  vehicles  that  causes 
the  vehicles  to  fail  to  stop  in  a  timely  manner 
when  driving  in  certain  road  conditions.  The 
plaintiff s  claim  that  while  a  remedy  for  this 
braking issue has been implemented on vehicles 
in production since January 2010 and has been 
off ered  to  current  owners  of  certain  of  the 
vehicles,  that  owners  and  lessees  of  all  of  the 
vehicles  should  recover  for  diminution  in  the 
value of the vehicles. They also seek injunctions 
ordering Toyota to repair the vehicles and to take 
other actions, punitive damages and other relief.
From February through April 2010, Toyota has 
also been sued in the United States District Court 
for the Central District of California in 6 putative 
shareholder  class  actions  on  behalf  of  investors 

in  Toyota  American  Depository  Shares  and 
common  stock,  and  in  a  putative  bondholder 
class  action.  The  complaints  of  these  securities 
class  action  lawsuits  allege  that  defendants 
made  statements  that  were  false  or  misleading 
in that they failed to disclose problems with, or 
the  causes  of,  sudden  unintended  acceleration 
in  a  number  of  vehicle  models.  Plaintiff s  seek 
monetary damages in an amount to be proven 
at trial, interest and attorneysʼ fees and costs.

On  May  21,  2010,  a  shareholder  derivative 
action  was  fi led  against  certain  offi  cers  and 
directors  of  Toyota  in  the  Superior  Court  of  the 
State  of  California,  County  of  Los  Angeles.  The 
complaint alleges that the defendants breached 
their  fi duciary  duties  of  care  and  loyalty  as  well 
as wasted corporate assets and unjustly enriched 
themselves,  with  respect  to  and  as  a  result 
of  their  handling  of  design  defects  in  Toyota 
vehicles,  alleging  facts  similar  to  those  alleged 
in the securities class actions. The plaintiff  seeks 
to  recover  on  behalf  of  Toyota  amounts  spent 
by Toyota as a result of the defendantsʼ alleged 
mishandling  of  the  problem  of  unintended 
acceleration  and  of  the  alleged  failure  to  make 
accurate and timely public disclosure.

Toyota believes that it has meritorious defenses 
to  all  of  the  cases  and  will  vigorously  defend 
against them.


In  February  2010,  Toyota  received  a  subpoena 
from  the  U.S.  Attorney  for  the  Southern  District 
of  New  York  and  a  voluntary  request  and 
subpoena from the U.S. Securities and Exchange 
Commission  (“SEC”).  The  subpoenas  and  the 
voluntary  request  primarily  request  documents 
and 
related 
certain  fi nancial  records.  This  is  a  coordinated 

to  unintended 

acceleration 

investigation  and  has  included  interviews  of 
Toyota  and  non-Toyota  witnesses,  as  well  as 
production  of  documents.  On  June  23,  2010, 
request  and 
Toyota 
subpoena from the SEC that primarily requested 
production of documents related to the steering 
relay rod.

received  a  voluntary 

respectively.  The 

During the fi rst quarter of calendar year 2010, 
Toyota  received  three  formal  inquires  from  the 
National  Highway  Traffi  c  Safety  Administration 
(“NHTSA”)  related  to  the  recalls  related  to  fl oor 
mat entrapment and sticking accelerator pedals. 
The  fi rst  two,  TQ10-001  and  TQ10-002,  address 
the  timing  of  the  announcement  of  the  recalls 
related  to  fl oor  mat  entrapment  and  sticking 
third, 
accelerator  pedals, 
RQ10-003,  addresses  the  scope  of  the  recalls 
and  unintended  acceleration  generally.  On 
April  19,  2010,  Toyota  and  the  Department  of 
Transportation announced a settlement resolving 
TQ10-002  pursuant  to  which  Toyota  paid  $16.4 
million  to  the  U.S.  Treasury.  Toyota  denied  the 
allegations  that  it  violated  the  Motor  Vehicle 
Safety  Act  or  its  implementing  regulations  but 
agreed  to  the  settlement  to  avoid  a  protracted 
dispute  and  possible  litigation.  TQ10-001  is  still 
pending,  and  on  June  4,  Toyota  fi led  its  fi nal 
response to RQ10-003.

On May 10, 2010, NHTSA notifi ed Toyota that 
it had also opened a Timeliness Query regarding 
the  2005  recall  of  certain  pickup  trucks  and 
sport utility vehicles for a possible issue with the 
steering relay rod.

Toyota  has  also  received  subpoenas  and 
formal and informal requests from various statesʼ 
attorneys general and certain local governmental 
agencies  regarding  various  recalls,  the  facts 
its  recent  recalls  and  customer 
underlying 
handling related to those recalls.

Toyota  is  cooperating  with  the  government 
agencies in their investigations, which generally 
are on-going.

The 

recalls  and  other  safety  measures 
described above have led to a number of claims, 
lawsuits and government investigations against 
Toyota  in  the  United  States  as  set  forth  in  the 
preceding  paragraphs.  Amounts  accrued  as  of 
March 31, 2010 relate to these legal actions are 
not material to Toyotaʼs fi nancial position, results 
of  operations,  or  cash  fl ows.  Toyota  cannot 
currently estimate its potential liability, damages 
or  range  of  potential  loss,  if  any,  beyond  the 
amounts  accrued;  however,  the  resolution  of 
these  matters  could  have  an  adverse  eff ect  on 
Toyotaʼs  fi nancial  position,  results  of  operations 
or cash fl ows.

United States Antitrust Proceedings
In  February  2003,  Toyota,  General  Motors 
Corporation,  Ford,  DaimlerChrysler,  Honda, 
Nissan  and  BMW  and  their  U.S.  and  Canadian 
sales  and  marketing  subsidiaries,  the  National 
Automobile  Dealers  Association  and 
the 
Canadian  Automobile  Dealers  Association  were 
named  as  defendants  in  purported  nationwide 
class  actions  on  behalf  of  all  purchasers  of 
new  motor  vehicles  in  the  United  States  since 
January  1,  2001.  26  similar  actions  were  fi led 
in  federal  district  courts  in  California,  Illinois, 
New  York,  Massachusetts,  Florida,  New  Jersey 
and  Pennsylvania.  Additionally,  56  parallel  class 
actions  were  fi led  in  state  courts  in  California, 
Minnesota,  New  Mexico,  New  York,  Tennessee, 
Wisconsin,  Arizona,  Florida,  Iowa,  New  Jersey 
and Nebraska on behalf of the same purchasers 
in these states. As of April 1, 2005, actions fi led in 
federal district courts were consolidated in Maine 
and actions fi led in the state courts of California 

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and New Jersey were also consolidated.

The  nearly  identical  complaints  allege  that 
the  defendants  violated  the  Sherman  Antitrust 
Act  by  conspiring  among  themselves  and  with 
their dealers to prevent the sale to United States 
citizens  of  vehicles  produced  for  the  Canadian 
market. The complaints allege that new vehicle 
prices  in  Canada  are  10%  to  30%  lower  than 
those  in  the  United  States  and  that  preventing 
the sale of these vehicles to United States citizens 
resulted  in  United  States  consumers  paying 
excessive  prices  for  the  same  type  of  vehicles. 
injunctions 
The  complaints  seek  permanent 
against  the  alleged  antitrust  violations  and 
treble  damages  in  an  unspecifi ed  amount.  In 
March  2004,  the  federal  district  court  of  Maine 
(i)  dismissed  claims  against  certain  Canadian 
companies, including Toyota Canada, Inc., for lack 
of personal jurisdiction but denied or deferred to 
dismiss  claims  against  certain  other  Canadian 
companies,  and  (ii)  dismissed  the  claim  for 
damages based on the Sherman Antitrust Act but 
did not bar the plaintiff s from seeking injunctive 
relief against the alleged antitrust violations. The 
plaintiff s have submitted an amended compliant 
adding  a  claim  for  damages  based  on  state 
antitrust laws and Toyota has responded to the 
plaintiff ʼs  discovery  requests.  Toyota  believes 
that its actions have been lawful. In the interest 
of quickly resolving these legal actions, however, 
Toyota entered into a settlement agreement with 
the  plaintiff s  at  the  end  of  February  2006.  The 
settlement  agreement  is  pending  the  approval 
of  the  federal  district  court,  and  immediately 
upon  approval  the  plaintiff s  will,  in  accordance 
with  the  terms  of  the  settlement  agreement, 
withdraw  all  pending  actions  against  Toyota  in 
the federal district court as well as all state courts 
and all related actions will be closed.

Other Proceedings
Toyota  has  various  other  legal  actions,  other 
governmental  proceedings  and  other  claims 
pending  against  it,  including  other  product 
liability  claims  in  the  United  States.  Although 
the  claimants  in  some  of  these  actions  seek 
potentially  substantial  damages,  Toyota  cannot 
currently estimate its potential liability, damages 
or  range  of  potential  loss,  if  any,  beyond  the 
amounts  accrued,  with  respect  to  these  claims. 
However,  based  upon 
information  currently 
available  to  Toyota,  Toyota  believes  that  its 
losses from these matters, if any, would not have 
a  material  adverse  eff ect  on  Toyotaʼs  fi nancial 
position, results of operations or cash fl ows.

Environmental matters and others
In  October  2000,  the  European  Union  brought 
into  eff ect  a  directive  that  requires  member 
states to promulgate regulations implementing 
the following: (i) manufacturers shall bear all or a 
signifi cant part of the costs for taking back end-
of-life vehicles put on the market after July 1, 2002 
and  dismantling  and  recycling  those  vehicles. 
Beginning  January  1,  2007,  this  requirement 
became applicable to vehicles put on the market 
before July 1, 2002; (ii) manufacturers may not use 
certain hazardous materials in vehicles to be sold 
after  July  2003;  (iii)  vehicles  type-approved  and 
put on the market after December 15, 2008, shall 
be re-usable and/or recyclable to a minimum of 
85% by weight per vehicle and shall be re-usable 
and/or  recoverable  to  a  minimum  of  95%  by 
weight  per  vehicle;  and  (iv)  end-of-life  vehicles 
must  meet  actual  re-use  of  80%  and  re-use  as 
material or energy of 85%, respectively, of vehicle 
weight  by  2006,  rising  respectively  to  85%  and 
95% by 2015. A law to implement the directive 
came into eff ect in all member states including 

Bulgaria,  Romania  that  joined  the  European 
Union  in  January  2007.  Currently,  there  are 
uncertainties surrounding the implementation of 
the applicable regulations in diff erent European 
Union  member  states,  particularly  regarding 
manufacturer 
resultant 
expenses that may be incurred.

responsibilities  and 

In  addition,  under  this  directive  member 
states  must  take  measures  to  ensure  that  car 
manufacturers,  distributors  and  other  auto-
related  economic  operators  establish  adequate 
used  vehicle  collection  and  treatment  facilities 
and  to  ensure  that  hazardous  materials  and 
recyclable parts are removed from vehicles prior 
to  shredding.  This  directive  impacts  Toyotaʼs 
vehicles sold in the European Union and Toyota 
is  introducing  vehicles  that  are  in  compliance 
with such measures taken by the member states 
pursuant to the directive.

Based on the legislation that has been enacted 

24

Segment data:

The operating segments reported below are the 
segments of Toyota for which separate fi nancial 
information is available and for which operating 
income/loss  amounts  are  evaluated  regularly 
by  executive  management  in  deciding  how  to 
allocate resources and in assessing performance.
The  major  portions  of  Toyotaʼs  operations  on  a 
worldwide basis are derived from the Automotive 
and  Financial  Services  business  segments.  The 
Automotive  segment  designs,  manufactures 
and  distributes  sedans,  minivans,  compact  cars, 
sport-utility  vehicles,  trucks  and  related  parts 
and accessories. The Financial Services segment 
consists  primarily  of  fi nancing,  and  vehicle  and 
equipment  leasing  operations  to  assist  in  the 

to  date,  Toyota  has  provided  for  its  estimated 
liability  related  to  covered  vehicles  in  existence 
as  of  March  31,  2010.  Depending  on  the 
legislation that will be enacted subject to other 
circumstances, Toyota may be required to revise 
the  accruals  for  the  expected  costs.  Although 
Toyota does not expect its compliance with the 
directive to result in signifi cant cash expenditures, 
Toyota is continuing to assess the impact of this 
future legislation on its results of operations, cash 
fl ows and fi nancial position.

Toyota purchases materials that are equivalent 
to  approximately  10%  of  material  costs  from  a 
supplier which is an affi  liated company.

The  parent  company  has  a  concentration 
of  labor  supply  in  employees  working  under 
collective  bargaining  agreements  and  a 
substantial  portion  of  these  employees  are 
working under the agreement that will expire on 
December 31, 2011.

merchandising  of  the  parent  company  and  its 
affi  liate  companies  products  as  well  as  other 
products.  The  All  Other  segment  includes  the 
design,  manufacturing  and  sales  of  housing, 
telecommunications and other business.

The  following  tables  present  certain  informa-
tion  regarding  Toyotaʼs  industry  segments  and 
operations  by  geographic  areas  and  overseas 
revenues  by  destination  as  of  and  for  the  years 
ended March 31, 2008, 2009 and 2010.

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Segment operating results and assets 
As of and for the year ended March 31, 2008:

Yen in millions

Automotive

Financial 
Services

All Other

Inter-segment 
Elimination/ 
Unallocated 
Amount

Consolidated

Net revenues

Sales to external customers ··· ¥ 24,160,254
Inter-segment sales and
17,052
transfers ············································
Total ················································
24,177,306
22,005,401
Operating expenses ···················
Operating income ······················ ¥  2,171,905
Assets ················································· ¥ 13,593,025
Investment in equity 

method investees ···················
Depreciation expenses·············
Capital expenditure ···················

1,777,956
1,050,541
1,546,524

¥  1,468,730

¥  660,256

¥ 

̶ ¥ 26,289,240

29,624
1,498,354
1,411,860
¥ 
86,494
¥ 13,942,372

235,166
409,725
1,149,842

686,699
1,346,955
1,313,875
¥ 
33,080
¥ 1,273,560

̶
30,869
56,439

(733,375)
(733,375)
(712,271)
¥ 
(21,104)
¥ 3,649,363

̶
26,289,240
24,018,865
¥  2,270,375
¥ 32,458,320

52,656
̶
7,170

2,065,778
1,491,135
2,759,975

As of and for the year ended March 31, 2009:

Yen in millions

Automotive

Financial 
Services

All Other

Inter-segment 
Elimination/ 
Unallocated 
Amount

Consolidated

Net revenues

Sales to external customers ··· ¥ 18,550,501
Inter-segment sales and 

14,222
transfers ········································
18,564,723
Total ················································
18,959,599
Operating expenses ···················
Operating income (loss) ·········· ¥ 
(394,876)
Assets ················································· ¥ 11,716,316
Investment in equity 

method investees ···················
Depreciation expenses·············
Capital expenditure ···················

1,606,013
1,072,848
1,343,572

¥  1,355,850

¥  623,219

¥ 

̶ ¥ 20,529,570

21,698
1,377,548
1,449,495
¥ 
(71,947)
¥  13,631,662

561,728
1,184,947
1,175,034
¥ 
9,913
¥ 1,131,400

(597,648)
(597,648)
(593,547)
¥ 
(4,101)
¥ 2,582,659

̶
20,529,570
20,990,581
¥ 
(461,011)
¥ 29,062,037

168,057
389,937
883,968

̶
32,385
35,334

36,036
̶
62,023

1,810,106
1,495,170
2,324,897

As of and for the year ended March 31, 2010:

Yen in millions

Automotive

Financial 
Services

All Other

Inter-segment 
Elimination/ 
Unallocated 
Amount

Consolidated

Net revenues

Sales to external customers ··· ¥ 17,187,308
Inter-segment sales and 
10,120
transfers ············································
17,197,428
Total ················································
17,283,798
Operating expenses ···················
(86,370)
Operating income (loss) ·········· ¥ 
Assets ················································· ¥ 12,359,404
Investment in equity 

method investees ···················
Depreciation expenses·············
Capital expenditure ···················

1,692,702
1,018,935
616,216

¥  1,226,244

¥  537,421

¥ 

̶ ¥ 18,950,973

19,163
1,245,407
998,480
246,927
¥ 
¥ 13,274,953

410,194
947,615
956,475
(8,860)
¥ 
¥ 1,119,635

(439,477)
(439,477)
(435,296)
(4,181)
¥ 
¥ 3,595,295

̶
18,950,973
18,803,457
147,516
¥ 
¥ 30,349,287

129,745
348,820
774,102

̶
46,814
21,751

44,993
̶
25,532

1,867,440
1,414,569
1,437,601

U.S. dollars in millions

Automotive

Financial 
Services

All Other

Inter-segment 
Elimination/ 
Unallocated 
Amount

Consolidated

$ 184,730

$  13,180

$  5,777

$  ̶

$ 203,687

109
184,839
185,767
$ 
(928)
$ 132,840

18,193
10,952
6,623

206
13,386
10,732
$  2,654
$ 142,680

1,394
3,749
8,320

4,409
10,186
10,281
$ 
(95)
$ 12,034

̶
503
234

(4,724)
(4,724)
(4,679)
$ 
(45)
$ 38,642

484
̶
275

̶
203,687
202,101
$  1,586
$ 326,196

20,071
15,204
15,452

Net revenues

Sales to external customers ···
Inter-segment sales and
 transfers ···········································
Total ················································
Operating expenses ···················
Operating income (loss) ··········
Assets ·················································
Investment in equity 

method investees ···················
Depreciation expenses·············
Capital expenditure ···················

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Geographic information 

As of and for the year ended March 31, 2008:

Net revenues

Sales to external customers ···························································
Inter-segment sales and transfers ···············································
Total ········································································································
Operating expenses ···········································································
Operating income ···············································································
Assets ·········································································································
Long-lived assets ·················································································

As of and for the year ended March 31, 2009:

Net revenues

Sales to external customers ···························································
Inter-segment sales and transfers ···············································
Total ········································································································
Operating expenses ···········································································
Operating income (loss) ···································································
Assets ·········································································································
Long-lived assets ·················································································

As of and for the year ended March 31, 2010:

Net revenues

Japan

North America

Europe

Asia

Other

Inter-segment Elimination/ 
Unallocated Amount

Consolidated

Yen in millions

¥  8,418,620
6,897,192
15,315,812
13,875,526
¥  1,440,286
¥ 12,883,255
3,696,081

¥  9,248,950
174,308
9,423,258
9,117,906
¥ 
305,352
¥ 10,779,947
2,808,782

¥  3,802,814
190,620
3,993,434
3,851,863
¥ 
141,571
¥  3,125,572
574,854

¥  2,790,987
329,839
3,120,826
2,864,470
¥ 
256,356
¥  1,792,681
446,513

Yen in millions

¥  2,027,869
266,268
2,294,137
2,150,159
¥ 
143,978
¥  1,703,533
285,772

¥ 

̶
(7,858,227)
(7,858,227)
(7,841,059)
¥ 
(17,168)
¥  2,173,332
̶

¥ 26,289,240
̶
26,289,240
24,018,865
¥  2,270,375
¥ 32,458,320
7,812,002

Japan

North America

Europe

Asia

Other

Inter-segment Elimination/ 
Unallocated Amount

Consolidated

¥  7,471,916
4,714,821
12,186,737
12,424,268
¥ 
(237,531)
¥ 11,956,431
3,658,719

¥  6,097,676
125,238
6,222,914
6,613,106
¥ 
(390,192)
¥ 10,685,466
2,726,419

¥ 2,889,753
123,375
3,013,128
3,156,361
¥  (143,233)
¥ 2,324,528
410,185

¥ 2,450,412
268,917
2,719,329
2,543,269
¥  176,060
¥ 1,547,890
372,330

Yen in millions

¥ 1,619,813
263,087
1,882,900
1,795,252
¥ 
87,648
¥ 1,446,505
234,028

¥ 

̶
(5,495,438)
(5,495,438)
(5,541,675)
¥ 
46,237
¥  1,101,217

̶

¥  20,529,570
̶
20,529,570
20,990,581
¥ 
(461,011)
¥  29,062,037
7,401,681

Japan

North America

Europe

Asia

Other

Inter-segment Elimination/ 
Unallocated Amount

Consolidated

Sales to external customers ··························································
Inter-segment sales and transfers ··············································
Total ·······································································································
Operating expenses ··········································································
Operating income (loss) ··································································
Assets ········································································································
Long-lived assets ················································································

¥  7,314,813
3,905,490
11,220,303
11,445,545
(225,242)
¥ 
¥ 12,465,677
3,347,896

¥  5,583,228
87,298
5,670,526
5,585,036
85,490
¥ 
¥ 10,223,903
2,401,172

¥  2,082,671
64,378
2,147,049
2,180,004
(32,955)
¥ 
¥  2,060,962
351,037

¥  2,431,648
223,679
2,655,327
2,451,800
¥  203,527
¥  1,925,126
361,296

¥  1,538,613
135,248
1,673,861
1,558,287
¥  115,574
¥  1,803,703
249,500

¥ 
̶
(4,416,093)
(4,416,093)
(4,417,215)
1,122
¥ 
¥ 1,869,916
̶

¥ 18,950,973
̶
18,950,973
18,803,457
147,516
¥ 
¥ 30,349,287
6,710,901

Japan

North America

Europe

Asia

Other

Inter-segment Elimination/ 
Unallocated Amount

Consolidated

U.S. dollars in millions

Net revenues

Sales to external customers ····································································

$  78,620

$  60,009

Inter-segment sales and transfers ·······················································

Total ················································································································

Operating expenses ····················································································

Operating income (loss) ···········································································

Assets ··················································································································

Long-lived assets ··························································································

41,976

120,596

123,017

$ 

(2,421)

$  133,982

35,983

 * “Other” consists of Central and South America, Oceania and Africa.

938

60,947

60,028

$ 

919

$ 109,887

25,808

$ 22,385

692

23,077

23,431

$ 

(354)

$ 22,151

3,773

$ 26,136

2,404

28,540

26,352

$  2,188

$ 20,692

3,883

$ 16,537

1,454

17,991

16,749

$  1,242

$ 19,386

2,682

$  ̶

(47,464)

(47,464)

(47,476)

$ 

12

$ 20,098

̶

$ 203,687

̶

203,687

202,101

$  1,586

$ 326,196

72,129

TOYOTA ANNUAL REPORT 2010

92

Notes to Consolidated Financial Statements
Financial Section

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Revenues are attributed to geographies based 
on the country location of the parent company 
or the subsidiary that transacted the sale with the 
external customer.

There are no any individually material countries 
with  respect  to  revenues,  operating  expenses, 
operating  income,  assets  and  long-lived  assets 
included in other foreign countries.

Unallocated  amounts 

in  assets 
represent  assets  held  for  corporate  purposes, 
which mainly consist of cash and cash equivalents 

included 

and marketable securities. Such corporate assets 
were  ¥4,352,498  million,  ¥3,225,901  million  and 
¥4,205,402 million ($45,200 million), as of March 
31, 2008, 2009 and 2010, respectively.

Transfers  between  industries  or  geographic 
segments are made at amounts which Toyotaʼs 
management  believes  approximate  armʼs-
length transactions. In measuring the reportable 
segmentsʼ  income  or  losses,  operating  income 
consists of revenue less operating expenses.

Overseas Revenues by destination 
The  following  information  shows  revenues  that 
are  attributed  to  countries  based  on  location 
of  customers,  excluding  customers  in  Japan.  In 

addition  to  the  disclosure  requirements  under 
U.S.  GAAP,  Toyota  discloses  this  information  in 
order  to  provide  fi nancial  statement  users  with 
valuable information.

Yen in millions

For the years ended March 31,
2009

2008

2010

North America ··············································································
Europe ·······························································································
Asia ······································································································
Other ··································································································

 ¥9,606,481
 3,746,362
 2,968,460
 3,831,739

¥6,294,230
2,861,351
2,530,352
3,421,881

¥5,718,381
2,023,280
2,641,471
2,838,671

“Other” consists of Central and South America, Oceania, Africa and the Middle East, etc.

U.S. dollars
in millions

For the year
ended
March 31,
2010

$61,462
21,746
28,391
30,510

Certain fi nancial statement data on non-fi nancial services and fi nancial services businesses 
The  fi nancial  data  below  presents  separately  Toyotaʼs  non-fi nancial  services  and  fi nancial  services 
businesses.

Balance sheets 

Non-Financial Services Businesses

Current assets

Cash and cash equivalents ··········································································
Marketable securities ·····················································································
Trade  accounts  and  notes  receivable,  less  allowance  for 
doubtful accounts ···························································································
Inventories ···········································································································
Prepaid expenses and other current assets ·······································
Total current assets ·····················································································
Investments and other assets ········································································
Property, plant and equipment ····································································
Total Non-Financial Services Businesses assets ···························

Financial Services Businesses

Current assets

Yen in millions
March 31,

2009

2010

U.S. dollars 
in millions
March 31,
2010

¥  1,648,143
494,476

¥  1,338,821
1,783,629

$  14,390
19,170

1,404,292
1,459,394
1,534,119
6,540,424
4,254,126
5,504,559
16,299,109

1,908,884
1,422,373
1,793,622
8,247,329
4,549,658
4,996,321
17,793,308

Cash and cash equivalents ··········································································
Marketable securities ·····················································································
Finance receivables, net ···············································································
Prepaid expenses and other current assets ·······································
Total current assets ·····················································································
Noncurrent fi nance receivables, net ······················································
Investments and other assets ····································································
Property, plant and equipment ································································
Total Financial Services Businesses assets ······································
Eliminations ·········································································································
Total assets ·······································································································

796,137
850
3,891,406
790,901
5,479,294
5,655,545
599,701
1,897,122
13,631,662
(868,734)
¥ 29,062,037

526,925
9,536
4,209,496
653,798
5,399,755
5,630,680
529,938
1,714,580
13,274,953
(718,974)
¥ 30,349,287

Assets in the non-fi nancial services include unallocated corporate assets.

20,517
15,288
19,278
88,643
48,900
53,701
191,244

5,663
103
45,244
7,027
58,037
60,519
5,696
18,428
142,680
(7,728)
$ 326,196

TOYOTA ANNUAL REPORT 2010

93

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

Non-Financial Services Businesses

Current liabilities

Short-term borrowings ·················································································
Current portion of long-term debt ·························································
Accounts payable ····························································································
Accrued expenses ····························································································
Income taxes payable ····················································································
Other current liabilities ··················································································
Total current liabilities ···············································································

¥ 

Long-term liabilities

Long-term debt ·································································································
Accrued pension and severance costs ·················································
Other long-term liabilities ···········································································
Total long-term liabilities ·········································································
Total Non-Financial Services Businesses liabilities ·····················

Financial Services Businesses

Current liabilities

Short-term borrowings ·················································································
Current portion of long-term debt ·························································
Accounts payable ····························································································
Accrued expenses ····························································································
Income taxes payable ····················································································
Other current liabilities ··················································································
Total current liabilities ···············································································

Long-term liabilities

Yen in millions
March 31,

2009

2010

825,029
115,942
1,299,523
1,432,988
47,648
944,303
4,665,433

850,233
629,870
444,529
1,924,632
6,590,065

3,370,981
2,640,104
10,001
111,766
3,650
515,166
6,651,668

¥ 

575,890
289,447
1,954,147
1,627,228
140,210
931,727
5,518,649

1,095,270
672,905
604,903
2,373,078
7,891,727

3,118,938
1,968,908
13,063
113,559
13,177
519,011
5,746,656

U.S. dollars
in millions
March 31,
2010

$  6,190
3,111
21,003
17,490
1,507
10,014
59,315

11,772
7,232
6,502
25,506
84,821

33,523
21,162
140
1,221
141
5,578
61,765

Long-term debt ·································································································
Accrued pension and severance costs ·················································
Other long-term liabilities ···········································································
Total long-term liabilities ·········································································
Total Financial Services Businesses liabilities·································
Eliminations ·············································································································
Total liabilities ·································································································
Total Toyota Motor Corporation shareholdersʼ equity ·····················
Noncontrolling interest ····················································································
Total shareholdersʼ equity ·······································································
Total liabilities and shareholdersʼ equity··········································

5,592,641
4,742
491,397
6,088,780
12,740,448
(869,213)
18,461,300
10,061,207
539,530
10,600,737
¥ 29,062,037

6,060,349
5,772
433,641
6,499,762
12,246,418
(719,301)
19,418,844
10,359,723
570,720
10,930,443
¥ 30,349,287

65,137
62
4,661
69,860
131,625
(7,731)
208,715
111,347
6,134
117,481
$ 326,196

Statements of income 

Yen in millions

For the years ended March 31,
2009

2010

2008

U.S. dollars
in millions

For the year
ended
March 31,
2010

Non-Financial Services Businesses

Net revenues ········································································
Costs and expenses

Cost of revenues ·····························································
Selling, general and administrative ······················
Total costs and expenses ·······································
Operating income (loss) ·················································
Other income (expense), net ·······································
Income (loss) before income taxes and equity in 
earnings of affi  liated companies····························
Provision for income taxes ············································
Equity in earnings of affi  liated companies ···········
Net income (loss)································································
Less:  Net  (income)  loss  attributable  to  the 
noncontrolling interest ···············································
to  Toyota 
(loss)  attributable 
Motor  Corporation‒  Non‒Financial  Services 
Businesses ··········································································

income 

Net 

Financial Services Businesses

Net revenues ········································································
Costs and expenses

Cost of revenues ·····························································
Selling, general and administrative ······················
Total costs and expenses ·······································
Operating income (loss) ·················································
Other expense, net ····························································
Income (loss) before income taxes and equity 
in earnings of affi  liated companies ······················
Provision for income taxes ············································
Equity in earnings (losses) of

affi  liated companies ·····················································
Net income (loss)································································
Less: Net income attributable to the 

noncontrolling interest ···············································
Net income (loss) attributable to Toyota Motor 
Corporation − Financial Services Businesses ·
Eliminations ···········································································
Net income (loss) attributable to Toyota 

¥ 24,831,172

¥ 19,182,161

¥ 17,732,143

$ 190,586

20,459,061
2,181,491
22,640,552
2,190,620
176,417

2,367,037
889,660
268,025
1,745,402

17,470,791
2,097,674
19,568,465
(386,304)
(71,925)

(458,229)
(10,152)
53,226
(394,851)

15,973,442
1,854,710
17,828,152
(96,009)
144,625

48,616
42,342
109,944
116,218

171,684
19,934
191,618
(1,032)
1,554

522
455
1,182
1,249

(73,543)

26,282

(32,103)

(345)

1,671,859

(368,569)

84,115

904

1,498,354

1,377,548

1,245,407

13,386

1,075,972
335,888
1,411,860
86,494
(16,265)

70,229
21,904

2,089
50,414

994,191
455,304
1,449,495
(71,947)
(30,233)

(102,180)
(46,298)

(10,502)
(66,384)

716,997
281,483
998,480
246,927
(3,923)

243,004
50,362

(64,536)
128,106

(4,419)

(2,004)

(2,653)

45,995
25

(68,388)
20

125,453
(112)

7,706
3,026
10,732
2,654
(42)

2,612
541

(694)
1,377

(29)

1,348
(1)

TOYOTA ANNUAL REPORT 2010

94

Motor Corporation ························································

¥  1,717,879

¥ 

(436,937)

¥ 

209,456

$  2,251

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

Statement of cash fl ows 

Cash fl ows from operating activities

Net income (loss)········································································································
Adjustments to reconcile net income (loss) to net cash provided 

by operating activities

Depreciation ·········································································································
Provision for doubtful accounts and credit losses ···························
Pension and severance costs, less payments ······································
Losses on disposal of fi xed assets······························································
Unrealized losses on available-for-sale securities, net ····················
Deferred income taxes ····················································································
Equity in (earnings) losses of affi  liated companies ··························
Changes in operating assets and liabilities, and other ···················
Net cash provided by operating activities ········································

Cash fl ows from investing activities

Additions to fi nance receivables ·······································································
Collection of and proceeds from sales of fi nance receivables···········
Additions to fi xed assets excluding equipment leased to others ····
Additions to equipment leased to others ·····················································
Proceeds from sales of fi xed assets excluding equipment leased to 
others ····························································································································
Proceeds from sales of equipment leased to others ······························
Purchases of marketable securities and security investments ··········
Proceeds from sales of and maturity of marketable securities and 
security investments ····························································································
Payment for additional investments in affi  liated companies, net of 
cash acquired ···········································································································
Changes in investments and other assets, and other ····························
Net cash used in investing activities ····················································

Cash fl ows from fi nancing activities

Yen in millions
For the year ended March 31, 2008

Yen in millions
For the year ended March 31, 2009

Non-Financial 
Services 
Businesses

Financial 
Services 
Businesses

Consolidated

Non-Financial 
Services 
Businesses

Financial
Services 
Businesses

Consolidated

¥ 1,745,402

¥ 50,414

¥ 1,795,841

¥  (394,851)

¥ (66,384)

¥ (461,215)

1,081,410
357
(54,868)
44,993
11,346
80,027
(268,025)
(220,217)
2,420,425

̶
̶
(1,472,422)
(137,711)

56,603
80,944
(936,324)

409,725
122,433
527
444
̶
1,500
(2,089)
215,218
798,172

(16,644,139)
15,095,380
(8,148)
(1,141,694)

10,948
294,937
(215,316)

1,491,135
122,790
(54,341)
45,437
11,346
81,458
(270,114)
(241,928)
2,981,624

(8,647,717)
7,332,697
(1,480,570)
(1,279,405)

67,551
375,881
(1,151,640)

1,105,233
(1,663)
(21,428)
68,546
220,920
(132,127)
(53,226)
(223,101)
568,303

389,937
259,096
470
136
̶
(62,871)
10,502
186,234
717,120

̶ (14,230,272)
̶ 13,959,045
(6,064)
(877,904)

(1,358,518)
(82,411)

41,285
55,896
(418,342)

6,101
472,853
(217,688)

1,495,170
257,433
(20,958)
68,682
220,920
(194,990)
(42,724)
154,587
1,476,905

(8,612,111)
8,155,094
(1,364,582)
(960,315)

47,386
528,749
(636,030)

789,366

198,044

987,410

1,295,561

180,316

1,475,877

(4,406)
(44,891)
(1,668,841)

̶
23,024
(2,386,964)

(4,406)
(74,687)
(3,874,886)

(45)
129,834
(336,740)

̶
(2,091)
(715,704)

(45)
135,757
(1,230,220)

Proceeds from issuance of long-term debt ·················································
Payments of long-term debt ···············································································
Increase in short-term borrowings ···································································
Dividends paid ·············································································································
Purchase of common stock, and other ··························································
Net cash provided by (used in) fi nancing activities ·····················
Eff ect of exchange rate changes on cash and cash equivalents ··········
Net increase (decrease) in cash and cash equivalents ·······························
Cash and cash equivalents at beginning of year ··········································
Cash and cash equivalents at end of year ························································

17,162
(226,561)
24,126
(430,860)
(311,667)
(927,800)
(65,405)
(241,621)
1,714,722
¥ 1,473,101

3,364,351
(2,156,709)
370,293
̶
̶
1,577,935
(19,354)
(30,211)
185,657
¥  155,446

3,349,812
(2,310,008)
408,912
(430,860)
(311,667)
706,189
(84,759)
(271,832)
1,900,379
¥ 1,628,547

545,981
(150,097)
138,387
(439,991)
(70,587)
23,693
(80,214)
175,042
1,473,101
¥ 1,648,143

3,030,029
(2,580,637)
239,462
̶
̶
688,854
(49,579)
640,691
155,446
¥ 796,137

3,506,990
(2,704,078)
406,507
(439,991)
(70,587)
698,841
(129,793)
815,733
1,628,547
¥ 2,444,280

TOYOTA ANNUAL REPORT 2010

95

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Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

Statement of cash fl ows 

Cash fl ows from operating activities

Net income ····················································································································
Adjustments  to  reconcile  net  income  to  net  cash  provided  by 

operating activities 

Yen in millions
For the year ended March 31, 2010

U.S. dollars in millions
For the year ended March 31, 2010

Non-Financial 
Services 
Businesses

Financial
Services 
Businesses

Consolidated

Non-Financial 
Services 
Businesses

Financial
Services 
Businesses

Consolidated

¥  116,218

¥  128,106

¥  244,212

$  1,249

$  1,377

$  2,625

Depreciation ·········································································································
Provision for doubtful accounts and credit losses ···························
Pension and severance costs, less payments ······································
Losses on disposal of fi xed assets······························································
Unrealized losses on available-for-sale securities, net ····················
Deferred income taxes ····················································································
Equity in (earnings) losses of affi  liated companies ··························
Changes in operating assets and liabilities, and other ···················
Net cash provided by operating activities ········································

1,065,749
1,905
55
46,661
2,486
(14,183)
(109,944)
733,338
1,842,285

348,820
98,870
1,199
276
̶
39,759
64,536
133,275
814,841

Cash fl ows from investing activities

Additions to fi nance receivables ·······································································
Collection of and proceeds from sales of fi nance receivables···········
Additions to fi xed assets excluding equipment leased to others ····
Additions to equipment leased to others ·····················································
Proceeds from sales of fi xed assets excluding equipment leased to 
others ····························································································································
Proceeds from sales of equipment leased to others ······························
Purchases of marketable securities and security investments ··········
Proceeds from sales of and maturity of marketable securities and 
security investments ····························································································
Payment for additional investments in affi  liated companies, net of 
cash acquired ···········································································································
Changes in investments and other assets, and other ····························
Net cash used in investing activities ························································

Cash fl ows from fi nancing activities

̶ (13,492,119)
13,107,531
̶
(5,382)
(599,154)
(768,720)
(64,345)

46,070
36,668
(2,310,912)

6,403
428,424
(101,270)

1,414,569
100,775
1,254
46,937
2,486
25,537
(45,408)
768,168
2,558,530

(7,806,201)
7,517,968
(604,536)
(833,065)

52,473
465,092
(2,412,182)

11,455
20
0
502
27
(152)
(1,182)
7,882
19,801

̶
̶
(6,440)
(692)

495
394
(24,838)

3,749
1,063
13
3
̶
427
694
1,432
8,758

(145,014)
140,880
(58)
(8,262)

69
4,605
(1,088)

15,204
1,083
13
505
27
274
(488)
8,256
27,499

(83,902)
80,804
(6,498)
(8,954)

564
4,999
(25,926)

1,012,781

95,960

1,108,741

10,886

1,031

11,917

(1,020)
(259,089)
(2,139,001)

̶
102,497
(626,676)

(1,020)
(337,454)
(2,850,184)

(11)
(2,784)
(22,990)

̶
1,101
(6,736)

(11)
(3,627)
(30,634)

Proceeds from issuance of long-term debt ·················································
Payments of long-term debt ···············································································
Decrease in short-term borrowings ·································································
Dividends paid ·············································································································
Purchase of common stock, and other ··························································
Net cash used in fi nancing activities ·······················································
Eff ect of exchange rate changes on cash and cash equivalents ··········
Net decrease in cash and cash equivalents ·····················································
Cash and cash equivalents at beginning of year ··········································
Cash and cash equivalents at end of year ························································

492,300
(77,033)
(249,238)
(172,476)
(10,251)
(16,698)
4,092
(309,322)
1,648,143
¥ 1,338,821

2,733,465
(2,926,308)
(251,544)
̶
̶
(444,387)
(12,990)
(269,212)
796,137
¥  526,925

3,178,310
(2,938,202)
(335,363)
(172,476)
(10,251)
(277,982)
(8,898)
(578,534)
2,444,280
¥ 1,865,746

5,292
(828)
(2,679)
(1,854)
(110)
(179)
44
(3,324)
17,714
$ 14,390

29,379
(31,452)
(2,704)
̶
̶
(4,777)
(139)
(2,894)
8,557
$  5,663

34,161
(31,580)
(3,605)
(1,854)
(110)
(2,988)
(95)
(6,218)
26,271
$ 20,053

TOYOTA ANNUAL REPORT 2010

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25

Per share amounts:

Reconciliations  of  the  diff erences  between  basic  and  diluted  net  income  (loss)  attributable  to  Toyota 
Motor Corporation per share for the years ended March 31, 2008, 2009 and 2010 are as follows:

Yen in
 millions

Thousands
of shares

Net income
(loss)
attributable
to Toyota
Motor
Corporation

Weighted-
average
shares

Yen

Net income
(loss)
attributable
to Toyota
Motor
Corporation
per share

U.S. dollars
in millions

U.S. dollars

Net income
attributable
to Toyota
Motor
Corporation

Net income
attributable
to Toyota
Motor
Corporation
per share

For the year ended March 31, 2008
Basic net income attributable to 
Toyota Motor Corporation per 

common share ···································

Eff ect of dilutive securities
Assumed exercise of 

dilutive stock options ·····················

Diluted net income attributable to 
Toyota Motor Corporation per 

common share ···································

For the year ended March 31, 2009
Basic net loss attributable to

Toyota Motor Corporation per

common share ···································

Eff ect of dilutive securities

Assumed exercise of 

¥ 1,717,879

3,177,445

¥  540.65

(1)

1,217

¥ 1,717,878

3,178,662

¥  540.44

¥  (436,937)

3,140,417

¥ (139.13)

dilutive stock options ······················

(0)

̶

Diluted net loss attributable to 

Toyota Motor Corporation per 

common share ···································

¥  (436,937)

3,140,417

¥ (139.13)

For the year ended March 31, 2010
Basic net income attributable to 
Toyota Motor Corporation per 

common share ···································

Eff ect of dilutive securities

Assumed exercise of 

dilutive stock options ·····················

Diluted net income attributable to

Toyota Motor Corporation

per common share ··························

¥  209,456

3,135,986

¥  66.79

$ 2,251

$ 0.72

 ̶

12

¥209,456

3,135,998

¥66.79

$ 2,251 

$ 0.72

Certain stock options were not included in the 
computation of diluted net income attributable 
to  Toyota  Motor  Corporation  per  share  for  the 
year  ended  March  31,  2008  and  2010  because 
the  optionsʼ  exercise  prices  were  greater  than 
the  average  market  price  per  common  share 
during the period.

Assumed exercise of certain stock options was 
not  included  in  the  computation  of  diluted  net 
loss attributable to Toyota Motor Corporation per 

share for the year ended March 31, 2009 because 
it  had  an  antidilutive  eff ect  due  to  the  net  loss 
attributable to Toyota Motor Corporation for the 
period.

In  addition  to  the  disclosure  requirements 
under U.S. GAAP, Toyota discloses the information 
below  in  order  to  provide  fi nancial  statement 
users with valuable information.

The following table shows Toyota Motor Corporation shareholdersʼ equity per share as of March 31, 2009 
and 2010. Toyota Motor Corporation shareholdersʼ equity per share amounts are calculated by dividing 
Toyota Motor Corporation shareholdersʼ equitiesʼ amount at the end of each period by the number of 
shares issued and outstanding, excluding treasury stock at the end of the corresponding period.

Yen in
millions

Toyota Motor 
Corporation 
Shareholdersʼ 
equity
¥10,061,207

Thousands
of shares
Shares issued
and
outstanding
at the end of
the year
(excluding 
treasury stock)
3,135,882

Yen

U.S. dollars
in millions

U.S. dollars

Toyota Motor 
Corporation 
Shareholdersʼ 
equity per 
share
¥3,208.41

Toyota Motor 
Corporation 
Shareholdersʼ 
equity

Toyota Motor 
Corporation 
Shareholdersʼ 
equity per 
share

10,359,723

3,135,995

3,303.49

$111,347

$35.51

As of March 31, 2009

As of March 31, 2010

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26

Fair value measurements:

In  accordance  with  U.S.  GAAP,  Toyota  classifi es 
fair  value  into  three  levels  of  input  as  follows 
which are used to measure it.

Level 1:  Quoted  prices  in  active  markets  for 

identical assets or liabilities

Level 2:  Quoted  prices  for  similar  assets  or 
liabilities  in  active  markets;  quoted 
prices  for  identical  or  similar  assets 
or  liabilities  in  markets  that  are  not 

active; inputs other than quoted prices 
that  are  observable  for  the  assets  or 
liabilities

Level 3:  Unobservable 
liabilities

inputs  for  assets  or 

Assets

Cash equivalents ·································································
Time deposits ········································································
Marketable securities and

other securities investments

Government bonds ·················································
Common stocks ························································
Other ···············································································
Derivative fi nancial instruments ·································
Total ······················································································

Liabilities

U.S. dollars in millions
March 31, 2010

Level 1

Level 2

Level 3

Total

$  7,281
̶

$ 

749
1,865

$  ̶
̶

$  8,030
1,865

28,534
9,166
401
̶
$ 45,382

̶
̶
3,987
3,757
$ 10,358

̶
̶
141
209
$  350

$ (146)
$ (146)

28,534
9,166
4,529
3,966
$ 56,090

$  (2,932)
$  (2,932)

The following table summarizes the fair values of the assets and liabilities measured at fair value on a 

recurring basis at March 31, 2009 and 2010:

Derivative fi nancial instruments ·································
Total ······················································································

$  ̶
$  ̶

$  (2,786)
$  (2,786)

Yen in millions
March 31, 2009

The following is description of the assets and liabilities measured at fair value, information about the 

valuation techniques used to measure fair value, key inputs and signifi cant assumptions:

Assets

Cash equivalents ·································································
Marketable securities and 

other securities investments ···································

Derivative fi nancial instruments

Total ······················································································

Liabilities

Level 1

Level 2

Level 3

Total

¥ 1,473,407

¥  115,339

¥  ̶

¥ 1,588,746

2,273,294
̶
¥ 3,746,701

187,236
369,572
¥  672,147

19,581
17,958
¥  37,539

2,480,111
387,530
¥ 4,456,387

Derivative fi nancial instruments ·································
Total ······················································································

¥ 
¥ 

̶
̶

¥ (427,109)
¥ (427,109)

¥ (23,692)
¥ (23,692)

¥  (450,801)
¥  (450,801)

Yen in millions
March 31, 2010

Cash equivalents and time deposits 
Cash equivalents include money market funds 
and  other  investments  with  original  maturities 
of  three  months  or  less.  Time  deposits  include 
negotiable  certifi cate  of  deposit  with  original 
maturities  over  three  months.  These  are  highly 
liquid  investments,  and  quoted  market  prices 
are  used  to  determine  the  fair  value  of  these 
investments.

Level 1

Level 2

Level 3

Total

Marketable  securities  and  other  securities 

Assets

Cash equivalents ·································································
Time deposits ········································································
Marketable securities and 

other securities investments

¥  677,442
̶

¥  69,702
173,500

¥ 

̶
̶

¥  747,144
173,500

Government bonds ·················································
Common stocks ························································
Other ···············································································
Derivative fi nancial instruments ·································
Total ······················································································

2,654,829
852,775
37,296
̶
¥ 4,222,342

̶
̶
370,933
349,556
¥  963,691

̶
̶
13,134
19,437
¥  32,571

2,654,829
852,775
421,363
368,993
¥ 5,218,604

Liabilities

Derivative fi nancial instruments ·································
Total ······················································································

¥ 
¥ 

̶ ¥ (259,184)
̶ ¥ (259,184)

¥ (13,545)
¥ (13,545)

¥  (272,729)
¥  (272,729)

investments 

Marketable  securities  and  other  securities 
include  government  bonds, 
investments 
common  stocks  and  other  investments.  As  of 
March  31,  2010,  government  bonds  include 
76%  of  Japanese  government  bonds,  and  24% 
of  U.S.  and  European  government  bonds.  As 
of  March  31,  2010,  listed  stocks  on  Japanese 
stock market represent 88% of common stocks. 
Toyota  uses  quoted  market  prices  for  identical 

assets  to  measure  fair  value  of  these  securities. 
“Other”  includes  primarily  commercial  paper. 
Generally,  Toyota  uses  quoted  market  prices 
for  similar  assets  or  quoted  non-active  market 
prices  for  identical  assets  to  measure  fair  value 
of  these  securities.  Marketable  securities  and 
other securities investments classifi ed as Level 3 
primarily included retained interests in securitized 
fi nancial receivables, which are measured at fair 
value  using  assumptions  such  as  interest  rate, 
loss severity and other factors.

Derivative fi nancial instruments 
See  note  20  to  the  consolidated  fi nancial 
statements about derivative fi nancial instruments. 
Toyota  estimates  the  fair  value  of  derivative 
industry-standard 
fi nancial 
valuation models that require observable inputs 
including  interest  rates  and  foreign  exchange 
rates,  and  the  contractual  terms.  The  usage  of 
these  models  does  not  require  signifi cant 

instruments  using 

TOYOTA ANNUAL REPORT 2010

98

Top Messages

Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Notes to Consolidated Financial Statements
Financial Section

judgment  to  be  applied.  In  other  certain  cases 
when market data is not available, key inputs to 
the fair value measurement include quotes from 
counterparties,  and  other  market  data.  Toyota 
assesses  the  reasonableness  of  changes  of  the 
quotes  using  observable  market  data.  Toyotaʼs 

derivative  fair  value  measurements  consider 
assumptions  about  counterparty  and  our  own 
non-performance  risk,  using  such  as  credit 
default probabilities.

The following table summarizes the changes in Level 3 assets and liabilities measured at fair value on a 

recurring basis for the periods ended March 31, 2009 and 2010:

Yen in millions
For the year ended March 31, 2009

Balance at beginning of year ····················································································

Total gains (losses)

Marketable 
securities 
and other 
securities 
investments
¥ 23,818

Included in earnings ···························································································
Included in other comprehensive income (loss) ·································
Purchases, issuances and settlements····························································
Other ·································································································································
Balance at end of year ··································································································

586
(1,398)
(1,665)
(1,760)
¥ 19,581

Derivative 
fi nancial 
instruments
¥ 25,499

(38,538)
̶
7,026
279
¥  (5,734)

Total
¥ 49,317

(37,952)
(1,398)
5,361
(1,481)
¥ 13,847

Yen in millions
For the year ended March 31, 2010

Balance at beginning of year ····················································································

Total gains (losses)

Marketable 
securities 
and other 
securities 
investments
¥ 19,581

Included in earnings ···························································································
Included in other comprehensive income (loss) ·································
Purchases, issuances and settlements····························································
Other ·································································································································
Balance at end of year ··································································································

(641)
(99)
(6,376)
669
¥ 13,134

Derivative 
fi nancial 
instruments
¥ (5,734)

25,057
̶
(13,582)
151
¥  5,892

Total
¥ 13,847

24,416
(99)
(19,958)
820
¥ 19,026

U.S. dollars in millions
For the year ended March 31, 2010

Balance at beginning of year ····················································································

Total gains (losses)

Marketable 
securities 
and other 
securities 
investments
$ 211

Derivative 
fi nancial 
instruments
$ (62)

Included in earnings ···························································································
Included in other comprehensive income (loss) ·································
Purchases, issuances and settlements····························································
Other ·································································································································
Balance at end of year ··································································································

(7)
(1)
(69)
7
$ 141

269
̶
(146)
2
$  63

Total
$ 149

262
(1)
(215)
9
$ 204

In  the  reconciliation  table  above,  derivative 
fi nancial 
instruments  are  presented  net  of 
assets and liabilities. The other amount primarily 
impact  of  currency  translation 
includes  the 
adjustments.

Certain  assets  and  liabilities  are  measured  at 
fair  value  on  a  nonrecurring  basis.  During  the 
years  ended  March  31,  2009  and  2010,  Toyota 
measured certain fi nance receivables at fair value 
of  ¥25,932  million  and  ¥13,343  million  ($143 
million)  based  on  the  collateral  value,  resulting 
in  loss  of  ¥10,011  million  and  ¥2,485  million 

($27  million).  This  fair  value  measurement  on  a 
nonrecurring basis was classifi ed as level 3.

During  the  year  ended  March  31,  2010, 
Toyota measured certain investment in affi  liated 
company at fair value of ¥119,821 million ($1,288 
million)  based  on  the  quoted  market  price 
resulting  in  impairment  loss  of  ¥63,575  million 
($683 million). This fair value measurement on a 
nonrecurring basis was classifi ed as level 1.

TOYOTA ANNUAL REPORT 2010

99

Management’s  Annual  Report  on  Internal 
Control over Financial Reporting
Financial Section

Top Messages

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Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

Toyota’s  management  is  responsible  for  establishing  and  maintaining  effective  internal  control 

over financial reporting. Internal control over financial reporting is a process designed to provide 

reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of 

financial statements for external purposes in accordance with U.S. GAAP. Toyota’s internal control 

over financial reporting includes those policies and procedures that:

1)pertain to the maintenance of records that in reasonable detail, accurately and fairly 

reflect the transactions and dispositions of Toyota’s assets;

2)provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with U.S. GAAP, and that Toyota’s 

receipts and expenditures are being made only in accordance with authorizations of 

Toyota’s management and directors; and

3)provide  reasonable  assurance  regarding  prevention  or  timely  detection  of 
unauthorized acquisition, use, or disposition of Toyota’s assets that could have a 

material effect on the financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or 

detect  misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are 

subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or 

that the degree of compliance with the policies or procedures may deteriorate.

Toyota’s  management  conducted  an  evaluation  of  the  effectiveness  of  internal  control  over 

financial reporting based on the framework in “Internal Control — Integrated Framework” issued 

by the Committee of Sponsoring Organizations of the Treadway Commission.

Based  on  this  evaluation,  management  concluded  that  Toyota’s  internal  control  over  financial 

reporting was effective as of March 31, 2010.

PricewaterhouseCoopers Aarata, an independent registered public accounting firm that audited the 

consolidated financial statements included in this report, has also audited the effectiveness of Toyota’s 

internal control over financial reporting as of March 31, 2010, as stated in its report included herein.

TOYOTA ANNUAL REPORT 2010

100

Report  of  Independent  Registered  Public 
Accounting Firm
Financial Section

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Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

To the Shareholders and Board of Directors of Toyota Jidosha Kabushiki Kaisha
(“Toyota Motor Corporation”)

statements for external purposes in accordance with generally accepted accounting principles. 

A company’ s internal control over financial reporting includes those policies and procedures that 

(ⅰ)pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect 

the transactions and dispositions of the assets of the company; (ⅱ)provide reasonable assurance 

that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in 

accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures 

of  the  company  are  being  made  only  in  accordance  with  authorizations  of  management  and 

directors  of  the  company;  and (ⅲ)provide  reasonable  assurance  regarding  prevention  or  timely 

detection of unauthorized acquisition, use, or disposition of the company’s assets that could have 

a material effect on the financial  statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or 

detect  misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are 

subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or 

that the degree of compliance with the policies or procedures may deteriorate.

Nagoya, Japan

June 25, 2010

In  our  opinion,  the  accompanying  consolidated  balance  sheets  and  the  related  consolidated 

statements  of  income,  shareholders’  equity  and  cash  flows  present  fairly,  in  all  material  respects, 

the  financial  position  of  Toyota  Motor  Corporation  and  its  subsidiaries  at  March  31,  2009  and 

2010,  and  the  results  of  their  operations  and  their  cash  flows  for  each  of  the  three  years  in  the 

period  ended  March  31,  2010  in  conformity  with  accounting  principles  generally  accepted 

in  the  United  States  of  America.  Also  in  our  opinion,  the  Company  maintained,  in  all  material 

respects, effective internal control over financial reporting as of March 31, 2010, based on criteria 

established  in Internal Control−Integrated Framework  issued  by  the  Committee  of  Sponsoring 

Organizations  of  the  Treadway  Commission (COSO). The Company’s management is responsible 

for  these  financial  statements,  for  maintaining  effective  internal  control  over  financial  reporting 

and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting,  included 

in the accompanying Management’s Annual Report on Internal Control Over Financial Reporting. 

Our  responsibility  is  to  express  opinions  on  these  financial  statements  and  on  the  Company’s 

internal control over financial reporting based on our integrated audits. We conducted our audits 

in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board(United 

States).  Those  standards  require  that  we  plan  and  perform  the  audits  to  obtain  reasonable 

assurance about whether the financial statements are free of material misstatement and whether 

effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our 

audits  of  the  financial  statements  included  examining,  on  a  test  basis,  evidence  supporting 

the  amounts  and  disclosures  in  the  financial  statements,  assessing  the  accounting  principles 

used  and  significant  estimates  made  by  management,  and  evaluating  the  overall  financial 

statement presentation. Our audit of internal control over financial reporting included obtaining 

an  understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material 

weakness  exists,  and  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal 

control based on the assessed risk. Our audits also included performing such other procedures as 

we  considered  necessary  in  the  circumstances.  We  believe  that  our  audits  provide  a  reasonable 

basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable 

assurance regarding the reliability of financial reporting and the preparation of financial 

TOYOTA ANNUAL REPORT 2010

101

Investor Information
As of March 31, 2010

Top Messages

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Special Feature

Consolidated
Performance Highlights

Business Overview

Corporate Information

Financial Section

Investor Information

■ Corporate Data

■ Major Shareholders (Top 10)

■ Ownership Breakdown

Company Name: 

Toyota Motor Corporation

Number of Affiliates:

[Consolidated Subsidiaries]522
[Affiliates Accounted for by the Equity Method] 56 

Name

Number of Shares Held
(Thousands)

17.5%
Other corporate entities

35.4%
Financial institutions,
Brokerages

Number of Employees:

71,567 (Consolidated: 320,590)

Corporate Web Site:

[Corporate Information]
http://www.toyota.co.jp/en
[IR Information]
http://www.toyota.co.jp/en/ir

Established: 

August 28, 1937

Common Stock: 

¥397,049 million

Fiscal Year-End: 

March 31

Public Accounting Firm: 

PricewaterhouseCoopers 
Aarata

■ Stock Data

Number of Shares Authorized: 

10,000,000,000 shares

Number of Shares Issued: 

3,447,997,492 shares

Number of Treasury Stock: 

312,002,149 shares

Number of Shareholders: 

660,922

Number of Shares per Trading Unit: 

100 shares

Japan Trustee Services Bank, Ltd.

Toyota Industries Corporation

The Master Trust Bank of Japan, Ltd.

Nippon Life Insurance Company

State Street Bank and Trust Company

Trust & Custody Services Bank, Ltd.

The Bank of New York Mellon
as Depositary Bank
for Depositary Receipt Holders

355,468

201,195

191,402

130,469

87,827

86,649

79,850

Tokio Marine & Nichido Fire Insurance Co., Ltd.

77,431

Mitsui Sumitomo Insurance Company, Limited

65,166

22.6%
Individuals, etc.

24.5%
Foreign corporate
entities and others

Note: Individuals, etc. includes shares of 312 million treasury stock.

Stock Listings:

[Japan] Tokyo, Nagoya, Osaka, Fukuoka, Sapporo  [Overseas] New York, London

DENSO Corporation

58,678

Securities Code:

[Japan] 7203

American Depositary Receipts (ADR):

[Ratio] 1ADR=2 common stocks  [Symbol] TM

Transfer Agent in Japan:

Mitsubishi UFJ Trust and Banking Corporation
10-11, Higashisuna, 7-chome, Koutou-ku, Tokyo 137-8081, Japan
Japan Toll-Free: (0120) 232-711

Depositary and Transfer 
Agent for ADR: 

The Bank of New York Mellon
101 Barclay Street, New York, NY 10286, U.S.A.
Tel: (866) 238-8978  U.S. Toll-Free: (888) 269-2377, (888) BNY-ADRS
[Depositary Receipts] http://www.adrbnymellon.com
[Transfer Agent] http://www.bnymellon.com/shareowner

■ Contact Points for Investors

Japan

Toyota City Head Office
1, Toyota-cho, Toyota City,  Aichi Prefecture 471-8571, Japan
Tel: (0565) 28-2121  Fax: (0565) 23-5721

Tokyo Head Office
4-18, Koraku 1-chome, Bunkyo-ku, Tokyo 112-8701, Japan
Tel: (03) 3817-7111  Fax: (03) 3817-9092

Toyota Motor North America, Inc.
601 Lexington Avenue, 49th Floor, New York, NY 10022, U.S.A.
Tel: (212) 223-0303  Fax: (212) 759-7670

Toyota Motor Europe
Curzon Square, 25 Park Lane, London W1K 1RA, U.K.
Tel: (020) 7290-8500   Fax: (020) 7290-8502

U.S.A.

U.K.

■ Toyotaʼs Stock Price and Trading Volume on the Tokyo Stock Exchange

Stock price (¥)
10,000

8,000

6,000

4,000

2,000

0

FY 2006

FY 2007

FY 2008

FY 2009

FY 2010

High (¥)

Low (¥)

At Year-End (¥)

6,560

3,790

6,430

Note: Fiscal years ended March 31

8,350

5,430

7,550

7,880

4,810

4,970

5,710

2,585

3,120

4,235

3,140

3,745

Trading volume
(Million shares)
400

300

200

100

0

TOYOTA ANNUAL REPORT 2010

102